PWB Marketing Blog

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Does Your Content Have Superpowers?

PWB Marketing Blog

In order to succeed, your content marketing needs superpowers. This post examines some of the content marketing your brand needs to succeed. Too many marketers are pushing content that THEY want to tell customers, as opposed to information that customers are seeking. Sticky content and content marketing are essentially the same concept. Exceptional Audience Relevance.

Content Calendar for Content Marketing

PWB Marketing Blog

As we have recently made some significant changes to their website and overall marketing platform, I started to consider some new metrics to include in their monthly analytic dashboard. Metrics for content marketing, are key to understanding campaign performance! The post Content Calendar for Content Marketing appeared first on PWB Blog. It’s not always easy to measure.

Social Media Tweetable Facts

PWB Marketing Blog

FACT] Although data mining poses a challenge to today’s marketers, 61% say big data will overhaul marketing practices for the better. FACT] 71% of chief marketing officers feel their organization is not prepared to deal with the impending big data explosion.  Social Media Facts: [FACT] Each day, Facebook devours 500x more data than the New York Stock Exchange. TWEET THIS.

Five Awesome B2B Social Media Statistics

PWB Marketing Blog

We wanted a variety of different sources – not just from digital marketing agencies with a vested interest in promoting social media. Source: Hubspot, State of Inbound Marketing Lead Generation Report, 2010. 69% of B2B marketers are shifting their budgets toward social media. Source: Hubspot, State of Inbound Marketing Report, 2011. Think again. Follow Your Customers.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

12 Tweetable Statistics Prove B2B Social Media ROCKS

PWB Marketing Blog

Fiction: Social media offers limited value to B2B marketers. We compiled twelve tweetable facts about the prolific use – and success – of social media among B2B marketers. FACT] 69% of B2B marketers are shifting their budgets toward social media. ( FACT] 51% of B2B marketers plan to increase their spend on content marketing, per @MarketingProfs ( Source ) TWEET THIS. 5.

B2B Social Media On The Rise [Infographic]

PWB Marketing Blog

And remember, social media isn’t the ownership of the marketing department. Check out the infographic below from Mashable for a breakdown on social media usage, predicted growth, and more among B2B marketers. Are you one of the 86% of B2B companies using social media? Or are you sitting on the sidelines, not sure how to get started or maybe just waiting for the right time? Don’t wait.

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Is Your Business Ready for a Google+ Page?

PWB Marketing Blog

know though, that when I am sitting face-to-face with a client and they asked me, “Do I really need to set up a Google+ Page for my business?”  I would say this: The best way to answer this is to take a step back and truly question your marketing strategy and overall goals. B2B Marketing B2B Social Media MediaThey look really great. Do I really need to be there?

List Management: Tips to Best Manage your Campaigns

PWB Marketing Blog

Know your customer and certainly know something about who you are marketing to. ” honestly messages like that may cause me to unsubscribe. I did notice an option to “Manage my Subscription,”  which would be my final tip for marketers. Marketing email marketing Avoid becoming SPAM at all costs. My son has been in Cub Scouts since 2010. ” it raid.

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The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well

What Are Your First Impressions Of Google+ As A B2B Marketer?

PWB Marketing Blog

From a B2B marketing perspective, it is still too early to use Google+ as a communications tool. As a B2B marketer, what is your wish list? B2B Marketing Social Media Facebook Twitter VideoIt’s been barely one month since Google launched a social network, and already 20 million people have joined Google+. Google+ is outpacing Facebook and Twitter by leaps and bounds.

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22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

B2B Internet Marketing SEO B2B Social Media Demand Generation Industrial Media Powerpoint Video WordpressDo you ever wonder why your B2B website isn’t getting more traffic? It could be that your website isn’t properly optimized for search engines. Google indexes not only websites, but also images, videos, local listings, news stories, blog posts, and more. Now that’s quick! Blogs have both.

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Three Dangerous B2B Social Media Mistakes

PWB Marketing Blog

Not effectively aligning social media efforts with traditional marketing. company puts a QR code on a billboard and calls it integrated marketing. Social media should be integrated across your entire business – not only with marketing – but customer service, sales, and product development. What are the biggest mistakes you see in social media marketing? Wrong.

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Social Media Image Size Guide [INFOGRAPHIC]

PWB Marketing Blog

Regardless of your need, PWB marketing can assist your company in getting the most from social media.  I have been updating a couple client social media sites recently and realized that it has been a while since we updated a social media image size guide. In fact, June 2013 was the last time I published information on correct sizing of images! Having trouble managing your social media?

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

Don’t “Blow” It – Plan Ahead on Marketing Campaigns

PWB Marketing Blog

The Shop Arbor Hills marketing campaign helped me ask lots of questions. Did their marketing team sit down with complete shopper demographic information, market research and a goal, or did they simply say, “Selfies are hot right now. Did their marketing team figure out the percentage of people ages 25-34 or 35-44 that take selfies? know I abhor them.

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

One of the biggest challenges B2B marketers have is coming up with new content. Try these six surprising B2B content marketing ideas. B2B Internet Marketing B2B Social Media Content Marketing Media Trade Shows VideoBoring white papers and boastful case studies are common pitfalls. So how do you find new content that engages audiences? Do not pitch your products.

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11 Twitter Tips for Building Business Relationships

PWB Marketing Blog

B2B Internet Marketing B2B Social Media Facebook Media TwitterMore and more businesses are jumping into Twitter to find new customers and connect with current ones. The word’s out that Twitter builds relationships – but many businesses get it wrong. Twitter has unwritten rules of engagement. Think about the unwritten rules of a dinner party. People think you’re rude if you violate norms.

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Why Your B2B Social Media is Failing (And What to Do About It)

PWB Marketing Blog

The fact is, 41% of B2B marketers are acquiring customers through Facebook. The course of action taken should be measured with the same scrutiny as traditional marketing efforts. What common mistakes do you see B2B marketers make with social media? Are your B2B social media efforts failing? Is no one reading your blog, responding to your Facebook posts, or tweeting your stuff?

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10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. If your idea of integration is putting a Facebook logo on all your B2B marketing collateral and calling it a day, then read the following eleven suggestions for going beyond the basics. Skin your YouTube page. Tweet with them.

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10 Facebook Tips Every B2B Marketer Should Know

PWB Marketing Blog

B2B Internet Marketing B2B Social Media Facebook Industrial MediaAre you one of the 41% of B2B companies acquiring customers through Facebook? If not, don’t be discouraged. All you might be missing is just a simple fix. Try these 10 quick tips to improve your B2B Facebook Page. Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Include photos, videos, tips, community news, staff announcements (employee anniversaries, etc). Post on Facebook three to five times a week. Be human.

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Top Trends In Digital Marketing [Graphs]

PWB Marketing Blog

Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. Trying to stay on top of all the new developments in the digital space can be overwhelming for marketers. With that said, we wanted to take a moment to step back to review the top trends in digital marketing.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

There are demographics that expect delivery of news in certain ways; that is something to carefully address and align with your company marketing plan. You B2B Internet Marketing B2B Marketing B2B Social Media Facebook Media TwitterThe other day I was asked “Is social media the company newsletter?” And has the added benefit of instant conversation.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

There are demographics that expect delivery of news in certain ways; that is something to carefully address and align with your company marketing plan. You B2B Internet Marketing B2B Marketing B2B Social Media Facebook Media TwitterThe other day I was asked “Is social media the company newsletter?” And has the added benefit of instant conversation.

Three Stats Prove B2B Social Media Set To Explode [Charts]

PWB Marketing Blog

Social media isn’t just for B2C marketers. B2B social media marketing spending is set to explode over the next five years. Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009. It’s no doubt B2B marketers continue to turn to social media marketing approaches in greater numbers. 

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LinkedIn Photos Speak Volumes, What Are Your Employees Saying?

PWB Marketing Blog

Professional photos put a polished look on a company, and using these photos for marketing, directory listings, press releases or on your company website may be added benefits. LinkedIn profile photos: How do they reflect on your company? Social media is all about being social, right? However, as in many instances in life, there is a time and place for everything. There sure is! You should.

LinkedIn Photos Speak Volumes, What Are Your Employees Saying?

PWB Marketing Blog

Professional photos put a polished look on a company, and using these photos for marketing, directory listings, press releases or on your company website may be added benefits. LinkedIn profile photos: How do they reflect on your company? Social media is all about being social, right? However, as in many instances in life, there is a time and place for everything. There sure is! You should.

Quick Tip: Change Your “Voice” When Posting on Facebook

PWB Marketing Blog

B2B Marketing B2B Social Media Facebook MediaHow many Facebook Pages do you manage? Even if you own just one Facebook page besides your personal account, you have possibly run into this situation: You have wanted to comment on something not as the site manager but as yourself! Facebook has now made it a little easier to respond to posts as yourself – Have you noticed the little change?

Secret to a Killer B2B Social Media Program

PWB Marketing Blog

Second, develop a content marketing strategy. The secret to a killer B2B social media program is to have a content marketing strategy that defines your company’s buyer personas and their buying process. If you’ve not thought this through it’s entirely likely you’re wasting a lot of marketing dollars. Do you have a content marketing strategy for your business? Frustrated.

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Five FREE B2B Social Media White Papers

PWB Marketing Blog

In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine. Good overview of B2B blogging trends, tips, and tricks. . 2. “ 15 B2B Marketing Facebook Success Stories ” by HubSpot. Finding B2B Marketing Success Integrating Social Media and Search ” by Business.com. This has been a pivotal year in the world of B2B social media.

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Trending and Analytics: Watch for Patterns

PWB Marketing Blog

It wasn’t until I pulled out the monthly reports and aligned them with significant news releases – Market crashes, major companies going under, etc. Analytics B2B Marketing Uncategorized analytics This past week I have been busy prepping monthly analytic reports for clients. You’ll be surprised at how factors in your environment may affect your website traffic.

How to REALLY Increase B2B Blog Traffic

PWB Marketing Blog

Here are a few B2B blogging communities to consider: B2B Marketing Zone launched in 2009. Director of Global Integrated Marketing as SAP, is a member. B2B Internet Marketing Business Blogging B2B Marketing B2B Social Media Blogging Facebook Integrated Marketing Media TwitterGood content isn’t enough for a blog. You also need traffic. Explode Your B2B Blog Traffic.

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Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

Focus more of your marketing efforts there. 4.     Include Calls-to-Action. The top B2B marketers have a call-to-action on every landing page. Inbound marketing provider Hubspot has seen conversion rates improve over 30% by having relevant offers targeted to each stage of the buying cycle. Are you thinking about building new B2B website or maybe making a small tune-up?

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Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

So as a search marketing professional I asked to see the analytics. B2B Internet Marketing B2B Marketing SEO Web DesignWould you dive in without knowing how deep the water was? You could, but you could end up in trouble. The same holds true with using analytic data. Understanding it focuses a website on what might be otherwise lacking. Does this sound familiar?

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Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

So as a search marketing professional I asked to see the analytics. B2B Internet Marketing B2B Marketing SEO Web DesignWould you dive in without knowing how deep the water was? You could, but you could end up in trouble. The same holds true with using analytic data. Understanding it focuses a website on what might be otherwise lacking. Does this sound familiar?

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Keyword Density: When Is It Enough?

PWB Marketing Blog

Want to know more about incorporating blogging into your marketing plans? PWB Marketing can help, just give us a call (734) 995-5000. Last week I was chatting with a client about their on-page content, specifically they wanted to know “how many times their intended keywords should appear on their web page?” Holding that top spot though was not what happened.

How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. B2B Social Media Integrated Marketing SEO Demand Generation Facebook Powerpoint TwitterThe fact is if your content can’t be found by Google, your white paper (and other writings) will get limited traffic.

Is Blogging Overrated for B2B Organizations? | PWB Marketing Blog

PWB Marketing Blog

Image Sizes for Social Media Branding [Infographic]

PWB Marketing Blog

B2B Marketing Branding Facebook LinkedIn SEO SEO Strategy social media Twitter YouTube branding A week ago when I logged in to a clients YouTube channel to upload some video, I noticed a prompt that made me grown. I was notified that the channel layout was about to change. Again. What does this mean to me? One word of caution. Otherwise the image would not load to the site!