Second, develop a content marketing strategy. The secret to a killer B2B social media program is to have a content marketing strategy that defines your company’s buyer personas and their buying process. If you’ve not thought this through it’s entirely likely you’re wasting a lot of marketing dollars. Do you have a content marketing strategy for your business? B2B Social Media Content Marketing Demand Generation Facebook MediaFrustrated. That’s how you feel if you’re busy with social media – month after month – but aren’t getting results. MORE >>

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B2B Internet Marketing B2B Social Media SEO Google Analytics Industrial Powerpoint VideoHave you heard about Universal Search? It’s Google’s term to describe their search results. Nowadays Google ranks more than just websites. Powerpoint presentations, Adobe pdf’s, photographs, news stories, blogs, videos, and other online content are now shown in search results – making it Universal. If your business puts video online, make sure it’s optimized for search engines. Create a Company YouTube Page. The best thing you can do for your videos is to put them on YouTube. This does two things. MORE >>

Social media isn’t just for B2C marketers. B2B social media marketing spending is set to explode over the next five years. Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009. 2010 eMarketer survey found budgets allocated to B2B social media marketing is nearly on par with B2C, except in the lagging B2B products category. It’s no doubt B2B marketers continue to turn to social media marketing approaches in greater numbers.  Social media has reached prime time. MORE >>

The fact is, 41% of B2B marketers are acquiring customers through Facebook. The course of action taken should be measured with the same scrutiny as traditional marketing efforts. What common mistakes do you see B2B marketers make with social media? Are your B2B social media efforts failing? Is no one reading your blog, responding to your Facebook posts, or tweeting your stuff? Don’t give up. We know the biggest reasons B2B social media efforts fail and what to do about it. Are you guilty of the following mistakes? It’s good to be friendly on the social web. MORE >>