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Content Calendar for Content Marketing

PWB Marketing Blog

As we have recently made some significant changes to their website and overall marketing platform, I started to consider some new metrics to include in their monthly analytic dashboard. Metrics for content marketing, are key to understanding campaign performance! The post Content Calendar for Content Marketing appeared first on PWB Blog. It’s not always easy to measure.

Does Your Content Have Superpowers?

PWB Marketing Blog

In order to succeed, your content marketing needs superpowers. This post examines some of the content marketing your brand needs to succeed. Too many marketers are pushing content that THEY want to tell customers, as opposed to information that customers are seeking. Sticky content and content marketing are essentially the same concept. Exceptional Audience Relevance.

Social Media Tweetable Facts

PWB Marketing Blog

FACT] Although data mining poses a challenge to today’s marketers, 61% say big data will overhaul marketing practices for the better. FACT] 71% of chief marketing officers feel their organization is not prepared to deal with the impending big data explosion.  Social Media Facts: [FACT] Each day, Facebook devours 500x more data than the New York Stock Exchange. TWEET THIS.

How Do You Sell?

PWB Marketing Blog

In this case, I was referring to a local start-up who is doing all the new cool edgy marketing tactics, but wasn’t really putting much value in how their product would get sold. As I thought about it more afterward, I find that this is an all-too-common problem in marketing. What they were looking for from me was a marketing plan to penetrate one of these markets. Sean-.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

What Are Your First Impressions Of Google+ As A B2B Marketer?

PWB Marketing Blog

From a B2B marketing perspective, it is still too early to use Google+ as a communications tool. As a B2B marketer, what is your wish list? B2B Marketing Social Media Facebook Twitter VideoIt’s been barely one month since Google launched a social network, and already 20 million people have joined Google+. Google+ is outpacing Facebook and Twitter by leaps and bounds.

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LinkedIn Changes for Your Company Page

PWB Marketing Blog

Certainly these options would be helpful to marketers but likely have an associated cost as well. PWB Marketing Communications can assist in building and managing your online presence. I received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Specifically, LinkedIn is removing the Products & Services tab from all Company Pages.

B2B Social Media On The Rise [Infographic]

PWB Marketing Blog

And remember, social media isn’t the ownership of the marketing department. Check out the infographic below from Mashable for a breakdown on social media usage, predicted growth, and more among B2B marketers. Are you one of the 86% of B2B companies using social media? Or are you sitting on the sidelines, not sure how to get started or maybe just waiting for the right time? Don’t wait.

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Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

One of the biggest challenges B2B marketers have is coming up with new content. Try these six surprising B2B content marketing ideas. B2B Internet Marketing B2B Social Media Content Marketing Media Trade Shows VideoBoring white papers and boastful case studies are common pitfalls. So how do you find new content that engages audiences? Do not pitch your products.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

11 Twitter Tips for Building Business Relationships

PWB Marketing Blog

B2B Internet Marketing B2B Social Media Facebook Media TwitterMore and more businesses are jumping into Twitter to find new customers and connect with current ones. The word’s out that Twitter builds relationships – but many businesses get it wrong. Twitter has unwritten rules of engagement. Think about the unwritten rules of a dinner party. People think you’re rude if you violate norms.

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Is Your Business Ready for a Google+ Page?

PWB Marketing Blog

know though, that when I am sitting face-to-face with a client and they asked me, “Do I really need to set up a Google+ Page for my business?”  I would say this: The best way to answer this is to take a step back and truly question your marketing strategy and overall goals. B2B Marketing B2B Social Media MediaThey look really great. Do I really need to be there?

10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. If your idea of integration is putting a Facebook logo on all your B2B marketing collateral and calling it a day, then read the following eleven suggestions for going beyond the basics. Skin your YouTube page. Tweet with them.

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Three Dangerous B2B Social Media Mistakes

PWB Marketing Blog

Not effectively aligning social media efforts with traditional marketing. company puts a QR code on a billboard and calls it integrated marketing. Social media should be integrated across your entire business – not only with marketing – but customer service, sales, and product development. What are the biggest mistakes you see in social media marketing? Wrong.

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10 Facebook Tips Every B2B Marketer Should Know

PWB Marketing Blog

B2B Internet Marketing B2B Social Media Facebook Industrial MediaAre you one of the 41% of B2B companies acquiring customers through Facebook? If not, don’t be discouraged. All you might be missing is just a simple fix. Try these 10 quick tips to improve your B2B Facebook Page. Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Include photos, videos, tips, community news, staff announcements (employee anniversaries, etc). Post on Facebook three to five times a week. Be human.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Why Your B2B Social Media is Failing (And What to Do About It)

PWB Marketing Blog

The fact is, 41% of B2B marketers are acquiring customers through Facebook. The course of action taken should be measured with the same scrutiny as traditional marketing efforts. What common mistakes do you see B2B marketers make with social media? Are your B2B social media efforts failing? Is no one reading your blog, responding to your Facebook posts, or tweeting your stuff?

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Don’t “Blow” It – Plan Ahead on Marketing Campaigns

PWB Marketing Blog

The Shop Arbor Hills marketing campaign helped me ask lots of questions. Did their marketing team sit down with complete shopper demographic information, market research and a goal, or did they simply say, “Selfies are hot right now. Did their marketing team figure out the percentage of people ages 25-34 or 35-44 that take selfies? know I abhor them.

Quick Tip: Change Your “Voice” When Posting on Facebook

PWB Marketing Blog

B2B Marketing B2B Social Media Facebook MediaHow many Facebook Pages do you manage? Even if you own just one Facebook page besides your personal account, you have possibly run into this situation: You have wanted to comment on something not as the site manager but as yourself! Facebook has now made it a little easier to respond to posts as yourself – Have you noticed the little change?

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Top Trends In Digital Marketing [Graphs]

PWB Marketing Blog

Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. Trying to stay on top of all the new developments in the digital space can be overwhelming for marketers. With that said, we wanted to take a moment to step back to review the top trends in digital marketing.

Secret to a Killer B2B Social Media Program

PWB Marketing Blog

Second, develop a content marketing strategy. The secret to a killer B2B social media program is to have a content marketing strategy that defines your company’s buyer personas and their buying process. If you’ve not thought this through it’s entirely likely you’re wasting a lot of marketing dollars. Do you have a content marketing strategy for your business? Frustrated.

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Three Stats Prove B2B Social Media Set To Explode [Charts]

PWB Marketing Blog

Social media isn’t just for B2C marketers. B2B social media marketing spending is set to explode over the next five years. Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009. It’s no doubt B2B marketers continue to turn to social media marketing approaches in greater numbers. 

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How to REALLY Increase B2B Blog Traffic

PWB Marketing Blog

Here are a few B2B blogging communities to consider: B2B Marketing Zone launched in 2009. Director of Global Integrated Marketing as SAP, is a member. B2B Internet Marketing Business Blogging B2B Marketing B2B Social Media Blogging Facebook Integrated Marketing Media TwitterGood content isn’t enough for a blog. You also need traffic. Explode Your B2B Blog Traffic.

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Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

Focus more of your marketing efforts there. 4.     Include Calls-to-Action. The top B2B marketers have a call-to-action on every landing page. Inbound marketing provider Hubspot has seen conversion rates improve over 30% by having relevant offers targeted to each stage of the buying cycle. Are you thinking about building new B2B website or maybe making a small tune-up?

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Five FREE B2B Social Media White Papers

PWB Marketing Blog

In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine. Good overview of B2B blogging trends, tips, and tricks. . 2. “ 15 B2B Marketing Facebook Success Stories ” by HubSpot. Finding B2B Marketing Success Integrating Social Media and Search ” by Business.com. This has been a pivotal year in the world of B2B social media.

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22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

B2B Internet Marketing SEO B2B Social Media Demand Generation Industrial Media Powerpoint Video WordpressDo you ever wonder why your B2B website isn’t getting more traffic? It could be that your website isn’t properly optimized for search engines. Google indexes not only websites, but also images, videos, local listings, news stories, blog posts, and more. Now that’s quick! Blogs have both.

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Trending and Analytics: Watch for Patterns

PWB Marketing Blog

It wasn’t until I pulled out the monthly reports and aligned them with significant news releases – Market crashes, major companies going under, etc. Analytics B2B Marketing Uncategorized analytics This past week I have been busy prepping monthly analytic reports for clients. You’ll be surprised at how factors in your environment may affect your website traffic.

Optimize Your AdWords Campaigns

PWB Marketing Blog

realized though that the search marketing ad created was not directed at this new and improved content. Don’t over-complicate your marketing. Contact us at 734.995.5000 734.995.5000 to better understand your search marketing options. Marketing AdWords Search marketing I have been working with a client to optimize their AdWords campaigns. Ideally landing page content would include the best quality, relevant keywords to help improve AdScores. You are shocked to hear that doesn’t always happen, right? The ideal doesn’t always happen though.

Know Your Audience

PWB Marketing Blog

A competitor of one of our clients recently ran this billboard in a nearby market. Many people I’ve shown it to outside the advertising and marketing world found it funny and some even called it “effective”. But in my holistic view of marketing, this ad was an epic fail. First, one of the key things I recommend is to understand your target market. doubt it very much.

LinkedIn Photos Speak Volumes, What Are Your Employees Saying?

PWB Marketing Blog

Professional photos put a polished look on a company, and using these photos for marketing, directory listings, press releases or on your company website may be added benefits. LinkedIn profile photos: How do they reflect on your company? Social media is all about being social, right? However, as in many instances in life, there is a time and place for everything. There sure is! You should.

LinkedIn Photos Speak Volumes, What Are Your Employees Saying?

PWB Marketing Blog

Professional photos put a polished look on a company, and using these photos for marketing, directory listings, press releases or on your company website may be added benefits. LinkedIn profile photos: How do they reflect on your company? Social media is all about being social, right? However, as in many instances in life, there is a time and place for everything. There sure is! You should.

Is Blogging Overrated for B2B Organizations? | PWB Marketing Blog

PWB Marketing Blog

Six FREE Tools To Measure Social Media for Business

PWB Marketing Blog

Once you start to delve deeper into social media marketing, you will find you need a more robust measurement platform. Do you know where you most valuable customers are talking about you? Harvard Business Review says 44% of businesses don’t know. That’s a problem. It’s crucial to measure everything you do on Facebook, Twitter, and elsewhere. It’s like Google Alerts on steroids.

Quick Tip: Change Your “Voice” When Posting on Facebook

PWB Marketing Blog

B2B Marketing B2B Social Media Facebook MediaHow many Facebook Pages do you manage? Even if you own just one Facebook page besides your personal account, you have possibly run into this situation: You have wanted to comment on something not as the site manager but as yourself! Facebook has now made it a little easier to respond to posts as yourself – Have you noticed the little change?

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Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

There are demographics that expect delivery of news in certain ways; that is something to carefully address and align with your company marketing plan. You B2B Internet Marketing B2B Marketing B2B Social Media Facebook Media TwitterThe other day I was asked “Is social media the company newsletter?” And has the added benefit of instant conversation.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

There are demographics that expect delivery of news in certain ways; that is something to carefully address and align with your company marketing plan. You B2B Internet Marketing B2B Marketing B2B Social Media Facebook Media TwitterThe other day I was asked “Is social media the company newsletter?” And has the added benefit of instant conversation.

5 Simple SEO Tips To Optimize B2B Video

PWB Marketing Blog

B2B Internet Marketing B2B Social Media SEO Google Analytics Industrial Powerpoint VideoHave you heard about Universal Search? It’s Google’s term to describe their search results. Nowadays Google ranks more than just websites. Powerpoint presentations, Adobe pdf’s, photographs, news stories, blogs, videos, and other online content are now shown in search results – making it Universal.

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PWBlog Now Featured on B2B Marketing Zone

PWB Marketing Blog

PWBlog is now a member of B2B Marketing Zone , a site that brings together top bloggers and topics on B2B marketing in one place. The site launched in 2009 and has quickly become a one-stop-shop for B2B marketers looking for tips, trends, and advice aggregated from respected B2B bloggers from around the web. Finding the good ones, especially on B2B marketing, is time consuming.

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QR Codes: Is Your QR Code Secure?

PWB Marketing Blog

B2B Internet Marketing QR Code VideoQR Codes encode data, it doesn’t encrypt data. So, the code will encode bits of data that represent a website URL. As long as the QR generator website you use doesn’t redirect to the generator’s website but instead links directly to your website, you’ll be fine. Perform your due diligence before selecting your QR code generator. Test Your QR Code.

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Keep Your Eye on the Ball

PWB Marketing Blog

But I see now that they’re trying to get the Ross and Scientific Anglers brands in alignment, so as a marketer I get where they’re coming from. The new Rio logo has been in-market for a few months. But I will give Rio credit for one marketing win. Rebranding is ticklish business. There are a myriad of issues and questions to address to achieve success. What do you think?