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The 2014 Digital Marketing Ecosystem

Puzzle Marketer

For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. Closing the loop on marketing ROI becomes both easier and more complicated at the same time. Does the Marketing Automation tool provide any insight?

2013 B2B Marketing Priorities [Study]

Puzzle Marketer

Towards the end of 2012, Software Advice , CMO.com , and Eloqua teamed up to ask marketing professionals their priorities in 2013.The study titled B2B Demand Generation Benchmark Surve y, gives marketers a complete view of the current status of the marketing sphere as well as a look at what’s to come. Email Marketing Generates the Highest Quality Leads.

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SMS Marketing Trumps Social Media Marketing [Infographic]

Puzzle Marketer

What does this mean for marketers? SMS and MMS are powerful marketing tactics that can get your message directly to your audience and more importantly, they’ll see it. Content Marketing Mobile Marketing broadcasting facebook google mms mobile narrowcasting pinterest sms twitterThey separate the two into what they call Narrowcast and Broadcast.

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Really Good Emails (Email Marketing Best Practices & Ideas)

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As you redesign your marketing emails, it helps to reference some of the latest trends and ideas from fellow marketers. The post Really Good Emails (Email Marketing Best Practices & Ideas) appeared first on Puzzle Marketer. Email MarketingThey take quick snapshots and categorize them them for easy reference. Some key categories below: Activation. Alerts.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Social Media is Going Corporate [Infographic]

Puzzle Marketer

My experience shows that more companies are seeing value in Inbound Marketing and blogging their thought leadership ] Blog best practices: schedule posts on a regular basis, plan ahead, use a casual tone, interact with customers, and enable social sharing. Below are some of the more interesting highlights from the infographic: 94% of corporates use social media in some capacity.

The Mobile Revolution is Here Now [Infographic]

Puzzle Marketer

The post The Mobile Revolution is Here Now [Infographic] appeared first on Puzzle Marketer. Mobile MarketingFor the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. The infographic in this blog post pulls together data that shows that the turning point is here now. people on Earth). million by 2016.

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Tips for Fixing Email Template Code Problems Infographic

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The post Tips for Fixing Email Template Code Problems Infographic appeared first on Puzzle Marketer. Email Marketing best practices development email email marketing If you’ve ever developed an email before, you know that the coding doesn’t stop when your design looks good in the browser. Why do you need to check it on every device and email client? Don’t use.

Social Media is Complicated [Infographic]

Puzzle Marketer

So what does this mean to companies and marketers who want to break into the social media space and start utilizing this industry without getting overwhelmed? Related posts: Digital, Social, Brands in 60 Seconds [Infographic] The One Day Business Plan Worksheet 6 Insightful Blog Quotes for Puzzle Marketers. ” Why do brands need help with this? Well, it’s complicated.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Choosing the Right Social Media Platform [Infographic]

Puzzle Marketer

The post Choosing the Right Social Media Platform [Infographic] appeared first on Puzzle Marketer. There are many factors to consider when you’re choosing the social media platform that is right for your brand or company profile. First off, you have to decide on the resources you’re willing to allocate every day, week, and month to maintaining the account.

Digital, Social, Brands in 60 Seconds [Infographic]

Puzzle Marketer

I recently attended a digital marketing conference where they showed this very interesting infographic as a slide in their presentation. As a digital marketer, three thoughts come to mind. Leverage your CRM and marketing automation tools to message them and measure those conversions. found it so interesting that I’d thought I’d write a post and share it.

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How to Improve Email Deliverability [Infographic]

Puzzle Marketer

If one of your digital marketing tactics is email marketing then you understand that the most important aspect is actually getting your content to your subscribers. This is one of the most common questions from marketers. Pure360 is an email & SMS marketing provider based in the UK, who specialize in helping businesses get the best results from their campaigns.

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Cody Ward, Digital Marketing Leader, Named to Chicago’s Power 30 Under 30

Puzzle Marketer

Marketing professional added to prestigious list of 30 young professionals under 30 in Chicago. Cody Ward , 29, a marketing leader, consultant, entrepreneur, blogger, and social media enthusiast living in the greater Chicago area was named to Chicago’s 1 st Annual Power 30 Under 30™ list. Website: [link].

Multitasking Puts Your Brain on Information Overload [Infographic]

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Mobile Marketing Online Advertising Social Media Work-Life / Productivity brain digital infographic mobile multitasking online productivity stress tasksIf you’re looking to be more productive then it’s helpful to understand exactly how multitasking affects your brain. It pays however to limit your tasks to a maximum at two at a time. Consequently, accuracy drops considerable.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Open Rates Are Not As Telling As You Think

Puzzle Marketer

It often surprises me when I ask email marketers, “How is your campaign going?” Not because the open rate isn’t important, but because using it as your key primary indicator (KPI) often misleads your email marketing campaigns. If your Gmail blocks images, then you’re an unengaged subscriber to the marketer. Marketers will slave over the subject line attributed every up and down to the power of the subject line. As marketers, I’m guilty of this, we get so caught up in the numbers and content that we forget about our own habits. Simply, the image not loading.

SnapTags vs QR Codes

Puzzle Marketer

A colleague of mine recently introduced me to a marketing tool to engage with mobile customers and prospects. With the rise of mobile smart phones usage, readable codes have gained popularity among marketers as a unique way to engage with customers and prospects. How would you like to add some brand awareness points to your marketing dashboard?

Recommended Books to Read

Puzzle Marketer

If you’re a leader that is constantly putting together all of the pieces to a marketing puzzle, chances are one of your mantra’s or beliefs in life is to never stop learning. You read about business, leadership, productivity, negotiation, marketing, social media, etc. You’re probably always keeping yourself up-to-date on the latest blogs, books, and magazines.

Social Media Takes Gold at the London 2012 Olympics

Puzzle Marketer

This infographic is brought to you by ExactTarget, a leader in social media marketing. INFOGRAPHIC #4 – Econolympics: The Economic Impact of Hosting the Olympic Games (Infographic) Although it’s not directly related to marketing, I thought I’d share this interesting infographic by Credit Season. They dub the infographic “ECONOLYMPICS” Content Marketing Online Advertising Social Media 2012 followers infographic olympics social media tweet twitterFor the London 2012 Olympics, the IOC created a website to become the hub of all digital media.

How Social Media and Mobile Technology Impact the Customer Experience [Infographic]

Puzzle Marketer

Email Marketing Mobile Marketing Online Advertising Social Media customer experience customer service engagement infographic media channels mobile marketing social mediaIt’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology.

Emails Reach Their Best Results In the 1st Hour [Infographic]

Puzzle Marketer

If you want to truly want to know how to get the best from your marketing, then you need to make testing a priority. That being said, below is some interesting information for email marketers. This is important because we know as marketers that the more people who see our email messages, the more will convert to paying customers. and 3 p.m. to 4 p.m. to 10 a.m.?”

5 Ways to Improve your SEO Today

Puzzle Marketer

The post 5 Ways to Improve your SEO Today appeared first on Puzzle Marketer. Originally posted here at USSCOSpeaks.com. Now that you have a website, the next natural question is “How do I get people to come visit it?”. Your options are quite large, although your budget probably isn’t.  Yes, I’m talking about SEO , or search engine optimization. great tool to help with this is Google Trends.

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How to Improve Google Adwords Quality Scores [Infographic]

Puzzle Marketer

I recently stumbled upon an useful infographic created by Digital Net Agency , a performance-based search agency with a concentration on Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Online Advertising Paid Search google infographic measurement optimization quality score search engine marketing semTherefore, it is important to understand and measure.

Useful B2B Digital Marketing Benchmarks [Infographic]

Puzzle Marketer

When planning upcoming marketing campaigns it helps to take a look back at your historical metrics to determine if your tactics were successful or not. Insight Venture Partners , a leading global private equity and venture capital firm, created this Periodic Table of B2B Digital Marketing Metrics. If it was an email campaign, you’re naturally looking at open and click rates.

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5 Easy Black Friday Marketing Tips You Still Have Time For

Puzzle Marketer

Customers are engaging with your marketing. You spend the entire year trying to grab the attention of your customers and prospects through with marketing collateral. Finding deals and discounts becomes a game and your marketing is useful research material! ” 5 Black Friday Marketing Tips Start today - Spend some time mapping out what your special offer will be and don’t be afraid to build some buzz before the big day. The worst thing you can do is be purely one-way marketing. Why are these days important to your business? Grab them now.

The 6 Step Inbound Marketing Process [Infographic]

Puzzle Marketer

I wanted to share this fantastic and easy to understand infographic I came across outlining the Inbound Marketing Process. According to their website, Impact Branding & Design is a “Creative team of inbound marketing professionals that develop and execute highly effective online marketing campaigns.” ” The Inbound Marketing Process infographic can be found on their original blog post here. I’ve outlined their 6 step process in the infographic below. It was created by an agency in Wallingford, CT called Impact Branding & Design.

3 Website Metrics to Watch Daily

Puzzle Marketer

Content Marketing Online Advertising Search Engine Optimization analytics google google webmaster tools metrics reportingIf you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Of course, that’s easier said than done in today’s world of endless numbers. Do you monitor your bounce rate, number of page views, sites referring your traffic, views on mobile, inbound links, outbound links, page rank? Well yes, but not necessarily every day. Even a team can have trouble distinguishing the nice-to-have from the need-to-have.

10+ Free (Yes, Even for Commercial Use) Stock Photo Websites

Puzzle Marketer

Sometimes web designers, entrepreneurs, and digital marketers just need some basic stock photography to elevate their website or landing page. The post 10+ Free (Yes, Even for Commercial Use) Stock Photo Websites appeared first on Puzzle Marketer. Content Marketing photography10) Lifeofpix.com. Bonus Sites: BarnImages.com. Buckeylistly Photos. Brain & Storm. Cupcake.

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Content Marketing Warfare on Google Panda & Penguin [Infographic]

Puzzle Marketer

The founders of Quaturo , a content marketing company, and Neo Mammalian  Studios , a infographic design company, put together this infographic titled “ Content Marketing: What’s your plan of attack? ” The infographic cleverly relates content marketing to warfare, focusing on different strategies and tactics pre/post Panda and Penguin. Are you the biggest?

Mobile vs. Social – Round 1: Ding! Ding! Ding!

Puzzle Marketer

This year is off to a roaring start for digital marketing. Corporations and small businesses alike are investing heavily into digital marketing and we’d like to pose a debate question… Where are you spending your digital dollars? Is this where you’re spending your marketing dollars? Birdfeud Advantages: Digital marketing tool that dramatically increases user engagement on every website. appeared first on Puzzle Marketer. Mobile Marketing Social MediaMobile or Social? In the blue corner we have Mobile! In the red corner we have Social!

Google’s Latest Slap – How Un-natural Links May Affect Your SEO

Puzzle Marketer

Related posts: Audit Your Website for SEO Social Media has a Strong Influence on SEO 6 Insightful Blog Quotes for Puzzle Marketers. Google has been one of the leading forces in the search engine industry for several years now and it seems like everything they do tends to set the trend for other search engines. Over the years, they have implemented several new algorithm changes that have effectively slapped webmasters down the rankings when they engaged in things Google didn’t approve of. blog network is a system that people pay to be a part of.

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3 Emails Your Customers Should Be Getting, At Minimum

Puzzle Marketer

Therefore, as your company’s marketing leader, it’s up to you to initiate those interactions and continue the conversation by always being front-and-center. If you’re not doing any email marketing today then it’s probably time to start. Email Marketing Online Advertising email marketing thank you emailCustomers want to engage with brands they actively spend money with. This is apparent through rise of social media and the interaction with companies across all industries. great tool for doing this in a non-invasive way is email.

Marketing Automation, Set It and Forget It

Puzzle Marketer

This obviously allows you to match your customers with sales transactions, but more importantly for marketers it allows you the option of layering on a marketing automation system that can deliver targeted messages at the right time without continuous management by additional personnel. If you’re like many companies, you employ a marketing individual or team to collect your contacts information and execute campaigns in somewhat of a batch and blast situation. Marketing automation, what is it? Turn your marketing into a 24/7 sales generating machine.

The One Day Business Plan Worksheet

Puzzle Marketer

discovered one document in particular and thought I’d share on Puzzle Marketer. Two thoughts… 1) DocStoc.com offers marketers a great channel to distribute your marketing material or product information. The One Day Business Plan Worksheet Related posts: Good Campaigns Can Evolve into Great With Optimization Build a Blog in 1 Day (or Less) - Step-by-Step Guide 6 Insightful Blog Quotes for Puzzle Marketers. This site offers documents both free and through their monthly payment plan. The document is called The One Day Business Plan Worksheet.

5 Reasons Email Marketing is Still Relevant

Puzzle Marketer

Even with the growing popularity of social media, e-mail marketing is still one of the best ways to reach your customers.  Develop a Highly Targeted Message E-mail marketing is a targeted method of reaching people who are interested in your products or services.  Get to Know What Engages Your Audience Most e-mail marketing tools offer a way for you to track what percentage of your contacts open each newsletter and how many links are clicked.  Build Far-Reaching Advertising Effects with a Low-Cost In general, e-mail marketing is much cheaper than other advertising options. 

The New Rules of Lead Generation Book Review

Puzzle Marketer

There are many elements to marketing that can prove effective for growth of a business. However, at the heart of every marketing strategy should be a focus on generating sales-ready leads. After all, if the marketing isn’t generating leads and revenue, then it’s not working. Search engine marketing. Email marketing. Display advertising (a.k.a.

4 Reasons You Need a Mobile Website

Puzzle Marketer

well-visited mobile site can earn a fair share of advertising revenue, especially when the market is currently wide open. Mobile Marketing Online Advertising mobile mobile website online orderingThe recent popularity of smartphones and tablet computers has led to an influx of mobile web traffic. On any given day, more and more of a site’s traffic will come from mobile users. In this ever-changing technological climate it is now more important than ever to provide mobile users with a compatible, easy to use mobile site. Graphics look distorted. billion this year.

The History of Marketing [Infographic]

Puzzle Marketer

If you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass. Quick summary: It’s amazing to see how marketing has transformed over the years and even more impressive is the rate in which a single message is distributed instantly to millions or billions of people. Google launches in 1998 and launches paid search marketing through Adwords. Email marketing becomes heavily abused by spammers and in 2003 the CAN-SPAM act is passed into law. Do you remember AltaVista?

Choosing your keywords for SEO

Puzzle Marketer

Can You Solve this Digital Marketing Puzzle? - #1950. Search Engine Optimization b2b b2c keywords long-tail search engine marketing search engine optimization sem seo short-tailBefore you start making radical changes on your website, in an effort to rank higher in the search engines, you first need to decide what keywords you’re going to rank for. It works just as well for B2C.

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