SMS Marketing Trumps Social Media Marketing [Infographic]
JULY 19, 2012
What does this mean for marketers? SMS and MMS are powerful marketing tactics that can get your message directly to your audience and more importantly, they’ll see it. Content Marketing Mobile Marketing broadcasting facebook google mms mobile narrowcasting pinterest sms twitterThey separate the two into what they call Narrowcast and Broadcast.
The 2014 Digital Marketing Ecosystem
JANUARY 8, 2014
For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. Closing the loop on marketing ROI becomes both easier and more complicated at the same time. Does the Marketing Automation tool provide any insight?
Interesting Marketing Trends of Small Businesses [Infographic]
AUGUST 17, 2012
What are the most used marketing tactics used by small businesses? Website Marketing Email Marketing Print Advertising Social Media Online Advertising Event Marketing What are the most used social media sites used by small businesses? View the Small Business, Big Impact marketing infographic below: Via: Bolt Insurance. Postal Service.
Social Media is Going Corporate [Infographic]
JULY 3, 2012
My experience shows that more companies are seeing value in Inbound Marketing and blogging their thought leadership ] Blog best practices: schedule posts on a regular basis, plan ahead, use a casual tone, interact with customers, and enable social sharing. Below are some of the more interesting highlights from the infographic: 94% of corporates use social media in some capacity.
Social Media Marketing GPS
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls
2013 B2B Marketing Priorities [Study]
AUGUST 1, 2013
Towards the end of 2012, Software Advice , CMO.com , and Eloqua teamed up to ask marketing professionals their priorities in 2013.The study titled B2B Demand Generation Benchmark Surve y, gives marketers a complete view of the current status of the marketing sphere as well as a look at what’s to come. Email Marketing Generates the Highest Quality Leads.
The Mobile Revolution is Here Now [Infographic]
MARCH 15, 2013
The post The Mobile Revolution is Here Now [Infographic] appeared first on Puzzle Marketer. Mobile MarketingFor the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. The infographic in this blog post pulls together data that shows that the turning point is here now. people on Earth). million by 2016.
9 Steps to Digital Marketing Greatness [Infographic]
FEBRUARY 17, 2014
The post 9 Steps to Digital Marketing Greatness [Infographic] appeared first on Puzzle Marketer. Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media This guide exists to help you understand, build, and eventually maintain a powerful, integrated online presence. link].
Choosing the Right Social Media Platform [Infographic]
JULY 1, 2013
The post Choosing the Right Social Media Platform [Infographic] appeared first on Puzzle Marketer. There are many factors to consider when you’re choosing the social media platform that is right for your brand or company profile. First off, you have to decide on the resources you’re willing to allocate every day, week, and month to maintaining the account.
Digital, Social, Brands in 60 Seconds [Infographic]
APRIL 26, 2012
I recently attended a digital marketing conference where they showed this very interesting infographic as a slide in their presentation. As a digital marketer, three thoughts come to mind. Leverage your CRM and marketing automation tools to message them and measure those conversions. found it so interesting that I’d thought I’d write a post and share it.
Social Media is Complicated [Infographic]
MAY 18, 2012
So what does this mean to companies and marketers who want to break into the social media space and start utilizing this industry without getting overwhelmed? Related posts: Digital, Social, Brands in 60 Seconds [Infographic] The One Day Business Plan Worksheet 6 Insightful Blog Quotes for Puzzle Marketers. ” Why do brands need help with this? Well, it’s complicated.
The Smart Marketer's Guide to Social Media Management
Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well
Multitasking Puts Your Brain on Information Overload [Infographic]
JULY 10, 2012
Mobile Marketing Online Advertising Social Media Work-Life / Productivity brain digital infographic mobile multitasking online productivity stress tasksIf you’re looking to be more productive then it’s helpful to understand exactly how multitasking affects your brain. It pays however to limit your tasks to a maximum at two at a time. Consequently, accuracy drops considerable.
How to Improve Email Deliverability [Infographic]
JUNE 14, 2013
If one of your digital marketing tactics is email marketing then you understand that the most important aspect is actually getting your content to your subscribers. This is one of the most common questions from marketers. Pure360 is an email & SMS marketing provider based in the UK, who specialize in helping businesses get the best results from their campaigns.
How Social Media and Mobile Technology Impact the Customer Experience [Infographic]
JANUARY 2, 2013
Email Marketing Mobile Marketing Online Advertising Social Media customer experience customer service engagement infographic media channels mobile marketing social mediaIt’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology.
Recommended Books to Read
MARCH 19, 2012
If you’re a leader that is constantly putting together all of the pieces to a marketing puzzle, chances are one of your mantra’s or beliefs in life is to never stop learning. You read about business, leadership, productivity, negotiation, marketing, social media, etc. You’re probably always keeping yourself up-to-date on the latest blogs, books, and magazines.
Master The Next Wave Of Social
As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind
Open Rates Are Not As Telling As You Think
JUNE 19, 2012
It often surprises me when I ask email marketers, “How is your campaign going?” Not because the open rate isn’t important, but because using it as your key primary indicator (KPI) often misleads your email marketing campaigns. If your Gmail blocks images, then you’re an unengaged subscriber to the marketer. Marketers will slave over the subject line attributed every up and down to the power of the subject line. As marketers, I’m guilty of this, we get so caught up in the numbers and content that we forget about our own habits. Simply, the image not loading.
Emails Reach Their Best Results In the 1st Hour [Infographic]
DECEMBER 26, 2012
If you want to truly want to know how to get the best from your marketing, then you need to make testing a priority. That being said, below is some interesting information for email marketers. This is important because we know as marketers that the more people who see our email messages, the more will convert to paying customers. and 3 p.m. to 4 p.m. to 10 a.m.?”
Tips for Fixing Email Template Code Problems Infographic
MAY 7, 2013
The post Tips for Fixing Email Template Code Problems Infographic appeared first on Puzzle Marketer. Email Marketing best practices development email email marketing If you’ve ever developed an email before, you know that the coding doesn’t stop when your design looks good in the browser. Why do you need to check it on every device and email client? Don’t use.
5 Ways to Improve your SEO Today
MARCH 26, 2013
The post 5 Ways to Improve your SEO Today appeared first on Puzzle Marketer. Originally posted here at USSCOSpeaks.com. Now that you have a website, the next natural question is “How do I get people to come visit it?”. Your options are quite large, although your budget probably isn’t. Yes, I’m talking about SEO , or search engine optimization. great tool to help with this is Google Trends.
Marketing Automation, Set It and Forget It
JULY 26, 2012
This obviously allows you to match your customers with sales transactions, but more importantly for marketers it allows you the option of layering on a marketing automation system that can deliver targeted messages at the right time without continuous management by additional personnel. If you’re like many companies, you employ a marketing individual or team to collect your contacts information and execute campaigns in somewhat of a batch and blast situation. Marketing automation, what is it? Turn your marketing into a 24/7 sales generating machine.
5 Easy Black Friday Marketing Tips You Still Have Time For
NOVEMBER 20, 2012
Customers are engaging with your marketing. You spend the entire year trying to grab the attention of your customers and prospects through with marketing collateral. Finding deals and discounts becomes a game and your marketing is useful research material! ” 5 Black Friday Marketing Tips Start today - Spend some time mapping out what your special offer will be and don’t be afraid to build some buzz before the big day. The worst thing you can do is be purely one-way marketing. Why are these days important to your business? Grab them now.
Mobile vs. Social – Round 1: Ding! Ding! Ding!
FEBRUARY 21, 2013
This year is off to a roaring start for digital marketing. Corporations and small businesses alike are investing heavily into digital marketing and we’d like to pose a debate question… Where are you spending your digital dollars? Is this where you’re spending your marketing dollars? Birdfeud Advantages: Digital marketing tool that dramatically increases user engagement on every website. appeared first on Puzzle Marketer. Mobile Marketing Social MediaMobile or Social? In the blue corner we have Mobile! In the red corner we have Social!
The 6 Step Inbound Marketing Process [Infographic]
JUNE 26, 2012
I wanted to share this fantastic and easy to understand infographic I came across outlining the Inbound Marketing Process. According to their website, Impact Branding & Design is a “Creative team of inbound marketing professionals that develop and execute highly effective online marketing campaigns.” ” The Inbound Marketing Process infographic can be found on their original blog post here. I’ve outlined their 6 step process in the infographic below. It was created by an agency in Wallingford, CT called Impact Branding & Design.
The New Rules of Lead Generation Book Review
MAY 29, 2013
There are many elements to marketing that can prove effective for growth of a business. However, at the heart of every marketing strategy should be a focus on generating sales-ready leads. After all, if the marketing isn’t generating leads and revenue, then it’s not working. Search engine marketing. Email marketing. Display advertising (a.k.a.
3 Emails Your Customers Should Be Getting, At Minimum
SEPTEMBER 6, 2012
Therefore, as your company’s marketing leader, it’s up to you to initiate those interactions and continue the conversation by always being front-and-center. If you’re not doing any email marketing today then it’s probably time to start. Email Marketing Online Advertising email marketing thank you emailCustomers want to engage with brands they actively spend money with. This is apparent through rise of social media and the interaction with companies across all industries. great tool for doing this in a non-invasive way is email.
How to Improve Google Adwords Quality Scores [Infographic]
OCTOBER 4, 2012
I recently stumbled upon an useful infographic created by Digital Net Agency , a performance-based search agency with a concentration on Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Online Advertising Paid Search google infographic measurement optimization quality score search engine marketing semTherefore, it is important to understand and measure.
Social Media Takes Gold at the London 2012 Olympics
JULY 31, 2012
This infographic is brought to you by ExactTarget, a leader in social media marketing. INFOGRAPHIC #4 – Econolympics: The Economic Impact of Hosting the Olympic Games (Infographic) Although it’s not directly related to marketing, I thought I’d share this interesting infographic by Credit Season. They dub the infographic “ECONOLYMPICS” Content Marketing Online Advertising Social Media 2012 followers infographic olympics social media tweet twitterFor the London 2012 Olympics, the IOC created a website to become the hub of all digital media.
Content Marketing Warfare on Google Panda & Penguin [Infographic]
JULY 17, 2012
The founders of Quaturo , a content marketing company, and Neo Mammalian Studios , a infographic design company, put together this infographic titled “ Content Marketing: What’s your plan of attack? ” The infographic cleverly relates content marketing to warfare, focusing on different strategies and tactics pre/post Panda and Penguin. Are you the biggest?
5 Reasons Email Marketing is Still Relevant
JUNE 6, 2012
Even with the growing popularity of social media, e-mail marketing is still one of the best ways to reach your customers. Develop a Highly Targeted Message E-mail marketing is a targeted method of reaching people who are interested in your products or services. Get to Know What Engages Your Audience Most e-mail marketing tools offer a way for you to track what percentage of your contacts open each newsletter and how many links are clicked. Build Far-Reaching Advertising Effects with a Low-Cost In general, e-mail marketing is much cheaper than other advertising options.
3 Website Metrics to Watch Daily
AUGUST 14, 2012
Content Marketing Online Advertising Search Engine Optimization analytics google google webmaster tools metrics reportingIf you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Of course, that’s easier said than done in today’s world of endless numbers. Do you monitor your bounce rate, number of page views, sites referring your traffic, views on mobile, inbound links, outbound links, page rank? Well yes, but not necessarily every day. Even a team can have trouble distinguishing the nice-to-have from the need-to-have.
Google’s Latest Slap – How Un-natural Links May Affect Your SEO
MAY 2, 2012
Related posts: Audit Your Website for SEO Social Media has a Strong Influence on SEO 6 Insightful Blog Quotes for Puzzle Marketers. Google has been one of the leading forces in the search engine industry for several years now and it seems like everything they do tends to set the trend for other search engines. Over the years, they have implemented several new algorithm changes that have effectively slapped webmasters down the rankings when they engaged in things Google didn’t approve of. blog network is a system that people pay to be a part of.
SnapTags vs QR Codes
FEBRUARY 11, 2012
A colleague of mine recently introduced me to a marketing tool to engage with mobile customers and prospects. With the rise of mobile smart phones usage, readable codes have gained popularity among marketers as a unique way to engage with customers and prospects. How would you like to add some brand awareness points to your marketing dashboard?
4 Reasons You Need a Mobile Website
JUNE 14, 2012
well-visited mobile site can earn a fair share of advertising revenue, especially when the market is currently wide open. Mobile Marketing Online Advertising mobile mobile website online orderingThe recent popularity of smartphones and tablet computers has led to an influx of mobile web traffic. On any given day, more and more of a site’s traffic will come from mobile users. In this ever-changing technological climate it is now more important than ever to provide mobile users with a compatible, easy to use mobile site. Graphics look distorted. billion this year.
The One Day Business Plan Worksheet
MAY 9, 2012
discovered one document in particular and thought I’d share on Puzzle Marketer. Two thoughts… 1) DocStoc.com offers marketers a great channel to distribute your marketing material or product information. The One Day Business Plan Worksheet Related posts: Good Campaigns Can Evolve into Great With Optimization Build a Blog in 1 Day (or Less) - Step-by-Step Guide 6 Insightful Blog Quotes for Puzzle Marketers. This site offers documents both free and through their monthly payment plan. The document is called The One Day Business Plan Worksheet.
Why Your Business Should Go Mobile
FEBRUARY 18, 2013
The post Why Your Business Should Go Mobile appeared first on Puzzle Marketer. Mobile MarketingOriginally posted here at USSCOSpeaks.com It is not surprising that mobile searches have grown four times since 2010 (Google Mobile Optimization Webinar, 2011). Take a look around at all the devices that have been released out into the marketplace. Still think it’s going away?
Blogging Leads to Sales
JUNE 10, 2013
Business owners sometimes treat their online marketing like flossing. Included in this bucket of online marketing is the concept of blogging. In a recent study, the 2012 State of Inbound Marketing by HubSpot, it was discovered that 92% of companies that responded acquired a customer through their blog if they posted multiple times per day. The post Blogging Leads to Sales appeared first on Puzzle Marketer. Content Marketing Lead Generation blogging lead generation sales Originally posted here on USSCO Speaks blog. How’s that going to grow my business?”.
How Are We (Ad/Marketing Pros) Using Social Media? [Infographic]
MAY 24, 2012
We research, test, and execute marketing campaigns on a daily basis and they design these campaigns with the purpose of delivering a message to a targeted group of prospects. Do they log the same amount of hours as the marketing managers? It’s no surprise that advertising professionals are advocates of social media. The message can be sent and re-sent by the recipients.
What Makes Email Marketing So Effective
MAY 22, 2012
In the area of online marketing, there are many different tools that you can use. Pay-per-click campaigns, banner ads, article marketing and email marketing are just a few of the options that you have available. Of the most prominent marketing methods available, email marketing is one of the most effective strategies that you can apply to your business. Why exactly is email marketing such a powerful way to market to your customers? How Email Marketing Works? With email marketing, it’s much more cost-effective. Email Marketin
The History of Marketing [Infographic]
AUGUST 7, 2012
If you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass. Quick summary: It’s amazing to see how marketing has transformed over the years and even more impressive is the rate in which a single message is distributed instantly to millions or billions of people. Google launches in 1998 and launches paid search marketing through Adwords. Email marketing becomes heavily abused by spammers and in 2003 the CAN-SPAM act is passed into law. Do you remember AltaVista?
5 Tips for a Fantastic Marketing Conference
OCTOBER 25, 2012
I recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future” The event was put on by ExactTarget , an international email marketing service provider. The event pulled together 4,000 marketing clients and industry thought leaders all learning together. Content Marketing Email Marketing Online Advertising Social Media conference event event marketing keynotes live mobile sms speakers statisticsStart off by introducing the problem. Mostly likely your audience is in the same boat.
Choosing your keywords for SEO
MARCH 26, 2012
Can You Solve this Digital Marketing Puzzle? - #1950. Search Engine Optimization b2b b2c keywords long-tail search engine marketing search engine optimization sem seo short-tailBefore you start making radical changes on your website, in an effort to rank higher in the search engines, you first need to decide what keywords you’re going to rank for. It works just as well for B2C.