This obviously allows you to match your customers with sales transactions, but more importantly for marketers it allows you the option of layering on a marketing automation system that can deliver targeted messages at the right time without continuous management by additional personnel. If you’re like many companies, you employ a marketing individual or team to collect your contacts information and execute campaigns in somewhat of a batch and blast situation. Marketing automation, what is it? Turn your marketing into a 24/7 sales generating machine. MORE >>

Email Marketing Mobile Marketing Online Advertising Social Media customer experience customer service engagement infographic media channels mobile marketing social mediaIt’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. They have it ingrained in their DNA. It’s more difficult for companies that have a long-standing culture of face to face or direct mail interaction, to adopt these methods. Are you adopting the right channels? MORE >>

Therefore, as your company’s marketing leader, it’s up to you to initiate those interactions and continue the conversation by always being front-and-center. If you’re not doing any email marketing today then it’s probably time to start. Email Marketing Online Advertising email marketing thank you emailCustomers want to engage with brands they actively spend money with. This is apparent through rise of social media and the interaction with companies across all industries. great tool for doing this in a non-invasive way is email. MORE >>

Mobile Marketing Online Advertising Social Media Work-Life / Productivity brain digital infographic mobile multitasking online productivity stress tasksIf you’re looking to be more productive then it’s helpful to understand exactly how multitasking affects your brain. According to a recent infographic by OnlineUniversities.com , your brain “wasn’t designed to handle the amount information they’re currently processing.” It pays however to limit your tasks to a maximum at two at a time. Consequently, accuracy drops considerable. tabs open on average. MORE >>

I recently stumbled upon an useful infographic created by Digital Net Agency , a performance-based search agency with a concentration on Search Engine Optimization (SEO) and Search Engine Marketing (SEM). The Quality Score is essential for digital marketers to understand because it helps determine how much you have to pay to receive a position in the “sponsored” area of the search engine results page. Online Advertising Paid Search google infographic measurement optimization quality score search engine marketing sem MORE >>