Ted Rubin has worked on a number of strategic marketing programs for many major brands and publishers. Building a relationship with existing and future customers is the true value and strength of social media/marketing and what will and has allowed brands to survive and flourish for the long-term. This is a  term I coined after many years of seeing that the true long-term value of brand “and” personal marketing is the relationship that will be with you for the long-term and will drive ROI if developed and used effectively. In other words, ROR. Relationships matter. MORE >>

How Marketing grads View PR.  . Every Friday, PR at Sunrise will continue to offer articles that are written by PR students. Too often, people slip in and out of their internship barely making a name for themselves. They show up, get the credit hours they need, and then both they and the company move on. However, I cannot stress enough the importance of making connections and making yourself known during your internship. made it a personal goal to make sure when I left my internship, people remembered me. Here’s how: 1. Always say hello. Participate. Ask questions. About the Author. MORE >>

My psychology professor always lumped terms like “marketing”, “public relations” and “advertising” together, most likely due to a lack of interest in the subject. Of course there are similarities, but saying someone in marketing is a PR person is akin to calling someone in the Marines “Army boy” (not something I recommend doing). quickly learned the difference between marketing and PR. The goals of a marketer are sales and profit, while the goals of a PR person are positive perceptions and understanding. Marketer’s View of PR. About the Author. MORE >>

How to attract better clients (Jim’s Marketing Blog). ‘Twas the night before Christmas, When all through the agency. Staff was finishing up work. So they could hit the exit and flee. But phones started to ring. mails piled up, too. Even a message from Oprah’s producers. Could it really be true?! They wanted one of the agency’s clients. To be on the show. But the taping was tomorrow, on Christmas. Would the client really say no? The PR team scrambled. To make the client aware. But the client could not be found. So they turned to foursquare. MORE >>

Others suddenly see graduate school as a kind of “park and ride,” or a way to pull over and wait until they make up their mind about a career or ride out a gridlocked job market. Mark Van Dyke discusses whether or not PR professionals should pursue their Master's degree. Jackie DiBella’s post earned my respect … and sympathy. thought about my public relations students who, upon hearing stories like Jackie’s, are simply giving up on job applications and are instead submitting graduate school applications. First, let me dispel some common misconceptions about graduate school. MORE >>