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12 Essential Elements of a Social Media Marketing Strategy

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Do you need some help to get started with your social media marketing plan? If you don’t, it will be obvious to your fans and target market that you are disorganized. You know that others have been successful at social media marketing, but there are so many moving parts that creating a plan of your own can be daunting. If Write a social media marketing playbook.

Don’t Make These 9 Social Media Marketing Mistakes

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Social media marketing should be part of your strategy. Marketers place a very high value on social media: according to a study by Social Media Examiner , 92% of them report that social media is important for their business, up from 86% in 2013. But But even large corporations with top-notch marketing departments make mistakes when it comes to leveraging social media.

12 Secret Facebook Features Every Marketer Should Use

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Create a Facebook list by industry , such as advertising, consumer goods, marketing. Create a Facebook list by medium , e.g. traditional marketing vs. social media marketing. 12 Secret Facebook Features Every Marketer Should Use is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Facebook Social Media Marketing Marketing Social media marketing

8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)

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Social media marketing is vital for business growth these days. Whether you’re a startup or a more established company, social media plays a vital role in today’s marketing landscape. Changing a first impression is doable, but it’s best to avoid making social media marketing mistakes in the first place. social media marketing mistakes to avoid. 1.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

15 Fantastic Books on Social Media Marketing

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Do you want to learn more about social media marketing? New features are constantly being added to Twitter, Facebook, LinkedIn, and Pinterest, all of which increase your daily responsibilities as a marketer. There are many books out there that purport to teach you everything you need to know about social media marketing. 15 Must-Read Social Media Marketing Books 1.  The New Rules of Marketing & PR David Meerman Scott offers examples of success from organizations around the world. Social Media Marketing Branding Content marketing Social media marketing

7 Steps to Successful Content Marketing [Infographic]

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Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as  inbound marketing , content marketing is non-interruptive. This form of marketing may create recognition, but it’s rejected by consumers about 90% of the time. . Marketers use content marketing for: Brand awareness (79%).

How to Promote Your Event With Social Media Marketing

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Events are a great way to attract customers, so make the most of them with social media The art and science of managing and marketing events has evolved a lot in recent years. Despite this, social media marketing reigns supreme when it comes to getting as many people as possible interested in your event. Social Media Social Media Marketing Branding Infographics Social media marketin

Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More

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Want to get the most out of your social media marketing activities? It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. Forbes Top-25 Forbes Social Media Power Influencer, Pam is a Seattle-area marketing professional and Seahawks fan. Here’s what they found: Facebook.

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7 Ways to Raise Facebook Engagement [Infographic]

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As I noted in a recent post , brands that use Facebook for marketing have seen a sharp drop in organic reach. Brian Boland, Facebook’s VP of Ads Product Marketing, has said that  that there is far more content being generated on Facebook by users, businesses, and groups than can be shown in the same relatively limited news feed space, but there’s more going on than meets the eye.

9 Awesome Tools for Content Authors and Bloggers

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Content marketing isn’t easy. Content Marketing Ideas Generator. Enter a target audience in this tool and what knowledge will benefit them, and be rewarded with 20 content marketing ideas: 3. Forbes Top-25 Forbes Social Media Power Influencer, Pam is strategic marketing leader in Seattle and a major Seahawks fan. Congratulations — you’re in luck!

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The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well

The Role of Color in Marketing [Infographics]

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Marketers in general understand the need for consistency in color and design. Branding Marketing Social Media Marketing Social media marketing Use the right colors to increase brand recognition and drive purchasing. It’s more important than ever for brands to project their value.

5 Mistakes That Prevent Your Content From Going Viral

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There is probably nothing more efficient and effective in spreading your message than a viral content marketing campaign. The goal of  viral marketing is to inspire people to spread your message for you. Your content-marketing timing is bad. If you’re marketing video content, use channels other than YouTube to get some traction. There is no emotional appeal.

Using Hashtags in Social Media Marketing

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Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. Using Hashtags in Social Media Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. What are hashtags? Twitter. Facebook. Pinterest.

25 Excellent Content Marketing Tools for Your Brand

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Successful content marketing initiatives have many moving parts. The good news is that there are many content marketing tools available to help you streamline the process. You’re sure to find something that will help you jumpstart your content marketing programs. It’s easy to curate, upload, and aggregate content related to your content marketing strategy. . 5.

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Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

20 LinkedIn Mistakes That Turn Off Potential Customers

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It’s a great tool for businesses looking to increase traffic and leads, as well as for people searching for new career opportunities who want to market their expertise. 20 LinkedIn Mistakes That Turn Off Potential Customers is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. LinkedIn Social Media Social media marketing Avoid these LinkedIn mistakes.

10 Ways to Get More People to Read Your Content

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Content marketing creates brand loyalty by engaging current customers and attracting new ones. It’s a time-tested marketing method that consistently increases the value of your brand. Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing for readability, and email marketing.

The Top Benefits of Social Media Marketing [Infographic]

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89% of marketers say that social media generates more business exposure. There are a million articles and blog posts out there that sing the praises of social media marketing — how social networks like Twitter, Facebook, and Pinterest have had a major impact on lead generation and sales. 69% of marketers use social media to gather marketplace intelligence.

How to Learn Social Media Marketing: 15 Blogs for Beginners

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Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. Of the brands that *are* using social media marketing, many of them don’t do much planning regarding their social media activities. Sharing endless streams of promotional content isn''t marketing - it''s spamming. Are you blogging, Facebooking, tweeting, or pinning?

120 Marketing Tactics for Blogs

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Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area. . Content marketing  consists of producing and publishing information that builds trust and authority among your ideal customers. It The steps below will help you create a content marketing strategy for your blog that ensures that you will reach your goals. 1.

20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]

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Next year’s trends highlight the importance of social media marketing. As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies. 78% of CMOs think that custom content is the future of marketing. What to expect.

Content Marketing: How to Measure Its Effectiveness [Infographic]

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Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation. Figure out which content marketing metrics you want to measure and why. Common content marketing measurements include: Subscribers.

3 Proven Ways to Dramatically Improve Website Traffic

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Your visitors will leave comments for 3 reasons: They want to thank you for your post They have a question that they hope you can answer They may be trying to see how responsive and communicative you are In the world of B2C marketing, it’s imperative to participate in these conversations. Every brand wants more website traffic. The key is to attract the “right” traffic. If

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A Beginners Guide to Content Marketing [Plus Infographic]

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Content marketing has changed the way consumers research and buy your products. This is why content marketing is key. What is content marketing? Any form of marketing that relies on or draws from editorial content is considered content marketing. The current state of content marketing. Content marketing is hot. Benefits of content marketing.

20 Social Media Marketing Blogs You Should Read in 2013

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Looking for the best social media marketing blogs? Social media is now mandatory for businesses. I’m always trying to keep pace with the evolving social media marketing landscape, and reading many of the fantastic blogs out there helps me stay on top of best practices. You’ve come to the right place! Here are some that [.].

How to Use Twitter Cards in Social Media Marketing

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How to Use Twitter Cards in Social Media Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Forbes Top-25 Forbes Social Media Power Influencer, Pam is strategic marketing leader in Seattle and a major Seahawks fan. Branding Content Marketing Social Media Social Media Marketing Twitter Social media marketing https://t.co/x8HoullQMT

When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest

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Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Forbes Top-50 Forbes Social Media Power Influencer, Pam is a Seattle-area marketing professional and Seahawks fan.

How to Create Perfect Headlines for Social Media Posts

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How to Create Perfect Headlines for Social Media Posts is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Forbes Top-25 Forbes Social Media Power Influencer, Pam is strategic marketing leader in Seattle and a major Seahawks fan. Blogging Content Marketing Social Media Marketing Content marketing Social media marketing Voila!

37 of the Best Facebook Page Apps for Brand Marketing

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One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. . There are thousands of social media marketing tools for Facebook that assist brands with managing and enhancing their Facebook marketing activities. Start using some of them to take your Facebook page to the next level! FanAppz.

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How to Increase YouTube Engagement [Infographic]

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Is YouTube marketing worth it? Mastering the art of YouTube marketing will help your target audience discover you in an entirely new way. How to Increase YouTube Engagement [Infographic] is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Forbes Top-25 Forbes Social Media Power Influencer, Pam is a Seattle-area marketing professional and Seahawks fan.

Measuring Your Content Marketing Success [Infographic]

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Content marketing one of the most reliable and effective tactics available to digital marketers. Brands are increasingly employing content marketing strategies to generate product awareness and drive demand. Here’s how they suggest that you track your content marketing success. How do you measure content marketing? 1. Why is awareness important?

10 Examples of Social Media ROI [Infographic]

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The immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story. What’s a marketer to do? In the past, most marketing involved one-to-one communication. Sales and market share increased 25%. 2. Sent 40 million bars to market.

8 Free Content Marketing eBooks

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Become a better content marketer with these free resources. Content marketing  — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. If you’re planning to implement a new content marketing initiative or refine your current program, it can be challenging to gather ideas to meet your goals.

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10 Great Alternatives to the Google Keyword Research Tool

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Keyword research is a fundamental part of content marketing. . It is an indispensable tool for developing a potent inbound marketing strategy and improving SEO. The demise of Google’s Keyword Tool, the most popular of its kind, has left marketers scrambling for alternatives. Content Marketing SEO Social Media Content marketing engagement What to do?

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

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Use these platforms to manage, measure, and analyze your social media marketing initiatives. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. You can instantly see the social media conversations taking place in your market and immediately engage your detractors and evangelists.

Timing Your Social Media Marketing

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Social media marketers always wonder when the best time is to post on Twitter, Facebook, Google+, and the myriad of other social platforms for optimum customer engagement. It offers valuable insights for marketers who are trying to fine-tune their social outreach efforts. Is it in the morning, since many people check their Facebook page before they go to work? Is evening best?

A Comprehensive Guide to Your Social Media Image Sizes

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Harnessing the power of images makes your social media marketing more powerful and memorable. You’re Comprehensive Guide to Your Social Media Image Sizes is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Forbes Top-25 Forbes Social Media Power Influencer, Pam is strategic marketing leader in Seattle and a major Seahawks fan. Facebook profile photo size.

Social Media is Key to B2B Content Marketing [Report]

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91% of B2B marketers now use social media as a content marketing tool. B2B marketers are distributing their content on social networks more than ever before. This is the first in a series of posts about how to use content to market online and via social media. LinkedIn is the top social network when it comes to B2B content marketing.

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Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More

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Employing these tactics will help your social media marketing efforts pay off. Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Forbes Top-25 Forbes Social Media Power Influencer, Pam is a Seattle-area marketing professional and Seahawks fan. Creating great content isn’t enough.

How to Get Started with Instagram Marketing

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If you haven’t tried Instagram marketing yet, it’s time to get started. Starting conversations with consumers is one of the most valuable aspects of social media marketing, and the previously mentioned Instagram Direct offers that functionality out of the box. Instagram Social Media Marketing Social media marketing Your goal should be 2-3 new photos per week.

The Secrets to Tweets that Generate Engagement

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Is Twitter part of your social media marketing mix? Learn more details about composing tweets that generate the highest engagement rates in this helpful infographic: The Secrets to Tweets that Generate Engagement is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Marketing Social Media Social Media Marketing Twitter It should be. The Sharing Content Tweet.