Content marketing has been all the rage for a couple of years now. No longer is it enough to market your own content. Since I started blogging in 2005, I have tried to find and showcase the best possible resources on advertising, marketing, PR and social media as a service to my readers. bookmark to: Blogs Content Curation Content Marketing Content Marketing 2.0But now it is time to change the game. You need to become a content curator if you plan to stay ahead of the slavering pack. Why curate content? This pays off for the curator as well. Symbiotic, no? MORE >>

In practice, marketers seem to be struggling to find smart ways to use them. think many QR code campaigns have failed for several reasons: marketers didn’t pay close attention to the demographics of their audience, they offered the wrong outcome for their audience and their creative was off base. Consulting  CP+B  to find a creative marketing solution they decided to launch a 2 for 1 campaign called “Couple Up to Buckle Up”. Advertising audience Brand Branding Creative Creativity Marketing QR Codes advertising brand branding creative creativity qr codes MORE >>

We’ve run across a few articles concerning cause marketing during the Christmas season that you might find of interest. Cause Marketing Christmas – As a holiday, Christmas is surprisingly challenging to cause market around, but a local homebuilder has the bones of a good campaign based on a gingerbread house-building contest. Southwest’s Check-In Cause Marketing – Southwest Airlines is combining Facebook Places and charitable giving to the Make-A-Wish Foundation to encourage travelers to check into Southwest when they get to the airport. MORE >>

Then select two disparate items as I have for this post: What Marketers Can Learn From Zombies.  What lessons could a marketer draw from zombies? Marketers too often are fragmented in their approach to the market. There is a fine line between too slow and too fast, when it comes to marketing. For instance,  marketers often trot out a marketing tactic and when it doesn’t immediately gain traction, they move on to the next thing. Most marketing tactics require time to become effective. At Tags: My Creative Team Marketing MORE >>

Since then, I’ve been thinking about other ways we might use these in advertising, PR, marketing and business communications. Related Articles: QR Codes: The Future of Marketing. bookmark to: Tags: Advertising Content Marketing Creativity Customer Service FaceBook Innovation Magazines My Creative Team Social Media communication Have you been seeing funny looking images like the one above popping up in stores? This is called a QR code or Quick Response Code. They are great tools for connecting the real and the digital worlds. My prediction: it loses. MORE >>