encourage every marketer to listen up and put her on the “can’t miss” list. However, the other data points Nielsen published in this recent post summarizing the current state of mobile in South Africa were entirely new, shedding light on an abundance of opportunities for marketers everywhere. Companies benefiting from his talents have landed on Wired’s list of most innovative entities on Earth and been named pioneers and the early leader in the burgeoning mobile marketing category. Jeff co-created the certification program for the Mobile Marketing Association (MMA). MORE >>

It’s a profound shift that market analysis and strategy firm VisionMobile has expertly identified and documented in Developer Economics 2011 , a landmark, must-read report that surveyed some 900+ developers across 75 countries to understand their attitudes and identify the hottest issues in mobile apps. surprise finding: brands may have thought of apps as a means to increase awareness, but a significant number are marketing apps to generate real revenues. Featured Mobile Apps Mobile Loyalty Mobile MarketingClick here for free report. ]. This is where Fiksu comes in. MORE >>

At one level, it’s the information that equips marketers to deliver the contextually relevant marketing and advertising people find convenient and valuable. Joy Liuzzo tracks recent events and warns marketers that they are only experiencing the calm before a storm that could blow their businesses out of the water. We’re able to take information on what people are doing with their device, overlay where they are when they are engaged on their device, and turn it into a marketing/targeting dream come true.  Location data and location-aware sensors. And why not? MORE >>

To accomplish this include your mobile Web address in your marketing materials including newspaper ads, signage, business cards, coupons, social networking sites, and more.  About Annette: Named one of Mobile Marketer’s “Mobile Women to Watch”, Annette Tonti is a executive with over 20 years of business and entrepreneurial experience. an early entrant in rich media advertising and online marketing technologies. Featured Guest columns Mobile Advertising & Marketing Mobile Apps Google Mobile SEO Mobile Web RedLaser WebsiteMobile is BIG. Really big. In the U.S. MORE >>

However, developers that primarily support tablets have increased to 36 percent to 13 percent from last year, indicating that developers now feel this market offers more of an upside than smartphone development. Companies of all sizes seem to be expanding their allocated budgets for mobile marketing, but not all are developing the comprehensive mobile strategies they need to wring the most value out of the money they invest in mobile. The survey showed that this practice is holding businesses back from embracing and making the most of mobile marketing. SOURCE: [link]. MORE >>