Infographic Marketing & Communication average time spend demographics Facebook Linkedin monthly visits Pinterest Social networks social platforms Twitter user activity user dna visitorsTweet Are you considering which social networking site to spend your time and money on? The web design company Go-Gulf.com has compiled an infographic that compares the latest user statistics of the social networking sites Facebook, Twitter, Google Plus, Linkedin and Pinterest to see which one has the highest user activity. It is no surprise that Facebook takes the lead. How Brands Use Pinterest. MORE >>

We have all heard that “Content is King” According to a 2011 study by the Content Marketing Institute , content marketing is one of the top growing fields with an increasing number of marketers relying on content strategy for overall success. Community Management Facebook Marketing & Communication Social Media Tips community engagement content creation content marketing content plan conversational touch points creating dialogue Editorial Planning monitoring publish planTweet. Define your community. What words do and don’t you use? MORE >>

As with any other social platform attended for marketing, you should set up a strategy for your brand’s use of a Tumblr blog. Best Practise Cases Community Management Marketing & Communication Social Media Social Network Tips Blogging Branding marketing on Tumblr Tumblr for brandsTweet Have you established a brand presence on the blogging platform Tumblr ? If not, you should consider the opportunity of tapping into an exciting platform where there is a chance that people already are talking about you. Tumblr’s functionalities. Set a strategy. Become a valuable asset. MORE >>

Tweet At the beginning of a new financial year, all marketers sit down to draft their strategies in form of new media planning and budget allocations. With the new budgets, they more or less define the structure of marketing in the coming year. With them, the businesses are also spending more time, money and resources on non-traditional marketing media than ever before. Online ads are becoming more social and spending on lead generation and email marketing is shrinking. Evolving budget allocation. Survey by ECG group. The Impact of Social Media. MORE >>

2012 Social Marketing & New Media Predictions [White Paper]. Tweet Beginning of 2012 has brought in a lot of predictions and opportunities. Another chance to look at the social media universe, analyse the trends and make the strategies. But before starting this, it is always good to look back at how 2011 has been for our different sites and then go on to predict how it would be in future. feel, these statistics can help you figure out which network has the right demographics for your brand, age and income group. Our data sources for this article were Xposure and Nielson. LinkedIn. MORE >>