Internet Consumption Per 60 Seconds
APRIL 20, 2016
Content Marketing Facebook Google Infographic Instagram Linkedin Marketing & Communication Social Media Social Network Twitter Visual content YouTubeExcelacom recently released new numbers and despite the fact we have all gotten used to enormous volumes and stats, these are still extremely eye-opening: Read Excelacom’s full article here. Clickbait: Information overload!
Instagram’s New Algorithm – What You Need to Know
MARCH 23, 2016
From a brand perspective, it is unquestionably going to become more complicated to market on Instagram. Advertising App Brands Content Marketing Instagram Marketing & Communication Mindjumpers Mindjumpers Network SEO Social Media Social Media Marketing Social Media Strategy Social Network Tips Visual content algorithm change Facebook influencers news news feed stocks timeline Twitter
Marketing Predictions for 2015
JANUARY 14, 2015
The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. Peer-to-peer marketing has a natural home in local communities. Sarah Mitchell.
Branded Content: 6 Things To Remember before Publishing
FEBRUARY 10, 2015
Therefore, as a little help to content marketeers, we have made a small checklist. Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements. Remember to have your marketing- and Social Media persona in mind and always have your playbook within reach.
Make Your Digital Marketing Matter
NOVEMBER 26, 2015
Content marketing costs 62% less than traditional marketing and generates about three times as many leads. 72% of marketers think that branded content is more effective than magazine advertisements. It’s not just about content marketing; it’s about meaningful engagement and relevant experiences throughout the customer journey. Did You Know: 4.6 The Secret to Success.
Clickbait: Information overload! How can brands cut-through all the noise?
APRIL 12, 2016
At Mindjumpers we help companies and brands to think as publishers and provide end-to-end social media management across multiple markets, encompassing full social strategy, planned and reactive content creation, analysis and reporting. Similar Posts: Make Your Digital Marketing Matter. You won’t believe the hidden message in this blog post! Platform crackdown. Learn and adapt.
The Importance of Content Marketing When Building SEO Strategies [Infographic]
NOVEMBER 27, 2012
Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. 94 % of marketers believe that the users analysis of the site’s perceived value will increase in importance as a ranking factor.
The Context of Images and Text
MAY 11, 2016
Similar Posts: Make Your Digital Marketing Matter. Advertising Community Management Engagement Infographic Marketing & Communication Social Media Social Media Marketing Tips Visual content“People don’t read anymore. It’s a fact!” Oh, how many times this has been uttered in the digital sphere, with complete disregard for context. People read! believe that’s probably true.
The Smart Marketer's Guide to Social Media Management
Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well
The Importance of Localized Branded Content on Social Media
DECEMBER 12, 2014
Only then it will be possible to create authentic branded content that works for a local market, embracing the local trends, traditions and humor. The The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. What What is happening right now in your local community? Facebook. So… what to take away from this?
Vine for Brand Marketing
MARCH 1, 2013
In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content. Similar Posts: Facebook Poke vs. Snapchat: New Marketing Channels? Integrated Marketing: Communicating One Big Idea. Twitter’s acquisition of Vine shows that they are ready to add visual storytelling into their platform.
Facebook Reactions – Three Months On
MAY 18, 2016
Value for Marketers. The more people start to use Reactions, the more useful they will become for marketers. This simple change is hugely valuable to marketers because the emotion or message behind “liking” is in many ways sub-divided and finally quantifiable – which it hasn’t been in the past. Advertising Brands Community Management Content Marketing Engagement Facebook
Live Streaming and the Demand for Now
JUNE 30, 2016
Real-Time Marketing. In an age where we have access to an overloading amount of content, content marketing is taking a new form – “real-time marketing” will now gain a larger footprint than ever before and the fundamental difference is the urgency it demands from viewers. So where are we currently? So what does this movement mean for brands?
Content Marketing: Hunting The Visual Gold [Infographic]
NOVEMBER 30, 2012
This is a truth most marketers have already realised. The five pillars of visual marketing. In our daily work with content marketing, we focus on how to create content that fits the context. Are you already turning your content marketing into visual gold? We would love to hear your take on visual content marketing!
A Guide to Marketing on Tumblr
JUNE 14, 2012
As with any other social platform attended for marketing, you should set up a strategy for your brand’s use of a Tumblr blog. Best Practise Cases Community Management Marketing & Communication Social Media Social Network Tips Blogging Branding marketing on Tumblr Tumblr for brandsTweet Have you established a brand presence on the blogging platform Tumblr ? Set a strategy.
Social Media Marketing: A Jungle Too Deep Or A Sea of Opportunities? [Infographic]
MAY 21, 2012
On Friday, businessinsider.com presented the Buddy Media infographic of the social media marketing landscape as of today. Instead of being overwhelmingly confusing, it is a quick overview of a world of opportunities and interlinking social media systems that can help you navigate and profit in social media marketing. 2012 Social Marketing & New Media Predictions [White Paper].
The Content Marketing Explosion [infographic]
FEBRUARY 9, 2012
Tweet Content marketing is on the rise and many people say that “content is king” It seems that more and more people are becoming aware of the importance of great content since ‘content marketing’ has expanded at an exponential rate in 2011 alone on Google. Take a look at the infographic to get some views on the opportunities of content marketing.
How to use Traditional Marketing Styles in Online Marketing
FEBRUARY 12, 2013
She has worked in marketing and advertising in Chicago for the last 5 years. Marketing has long since moved thoroughly into the digital age and become an entire industry unto itself within the context of the internet and worldwide web. The basics of marketing still apply. No marketing campaign, no matter how radically edgy or new, can lose sight of that basic and very old fact.
Understanding Viral Content Marketing [Infographic]
DECEMBER 7, 2011
Through a guest blog post called “ Tips for Viral Marketing Success: Channels, Stories and People ”, our posts “ Viral Campaigns: Do’s & Dont’s ” and How to Create Viral Success: Top 10 Viral Campaigns. Why should you opt for viral content marketing? Want to find out more about viral content marketing. Companies’ Use of Content Marketing Is On the Rise [infographic].
Put Content Marketing at the Heart of Your Brand Strategy
NOVEMBER 15, 2012
With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in. This has put an emphasis on the importance of quality content within digital marketing. Have you determined a content marketing strategy?
How to Kick-Start Your Content Marketing [Report]
SEPTEMBER 12, 2012
A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. It includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. The seven-step approach to delivering success. ” (Bill Ives, Partner, The Merced Group).
The Rise and Rise of Emojis – Is The Way We Communicate on Social Changing?
FEBRUARY 16, 2016
From a business point of view, this development has made the market difficult to target with traditional ad spending, as emojis are unsurprisingly hard to measure. So with the introduction of Facebook Reactions, how will it affect targeting on what is arguably the best platform for digital target marketing? Video is The New King of Content Marketing. No Time to Comment.
What Social Consumers Want and What Social Marketers Think They Want [INFOGRAPHIC]
AUGUST 23, 2012
There is a frighteningly deep gap between what social consumers want and what social marketers think they want. Here are some of the key learnings: 76% of marketers feel they know what their customers want, yet only 34% have actually asked. However, social marketers think consumers see customer service (59%) as the biggest benefit. little self-scrutiny never hurts.
Social Engagement Is More Important Than Ever
APRIL 28, 2016
Marketers should strive for content engagement, yet constantly question the quality of it and consider how it can be improved. Similar Posts: Make Your Digital Marketing Matter. Advertising Brands Content Marketing Marketing & Communication Social Media Marketing Social Media Strategy Social NetworkThe average human attention span has been decreasing extraordinarily in recent years. In fact, thanks to smartphones (and undoubtedly social media too), our average attention span is now shorter than that of a goldfish. Be Human. It’s still engagement.
Four Metrics for Measuring Social ROI
JANUARY 25, 2013
Those interactions leave traces in the form of consumers’ data, often defined by marketers as “priceless” in terms of value. The confusion on social ROI might remain the same unless social media professionals stop trying to evaluate their online efforts the same way they measure the success of their other marketing activities. Social media is all about interactions.
Which Social Network Has The Highest User Activity? [infographic]
JUNE 6, 2012
Infographic Marketing & Communication average time spend demographics Facebook Linkedin monthly visits Pinterest Social networks social platforms Twitter user activity user dna visitorsTweet Are you considering which social networking site to spend your time and money on? It is no surprise that Facebook takes the lead. By far, Facebook has the most users and visitors to their site.
Report: Social Marketing Is More Than Just Likes [Report]
JUNE 25, 2012
Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing. It’s all about planning! percent, 0.58
Identifying, Understanding and Influencing Social Media Users [Infographic]
JUNE 28, 2012
Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes! The type of segmentation outlined by Aimia can on this basis help marketers understand the difference between active and passive audience behavior. But who is this social customer? Social media personas. Which type of social media persona are you?
Social Media Stats [Infographic]
JANUARY 18, 2012
To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge. Twitter Statistics 2012: 34% of marketers have generated leads using Twitter. Nearly 30% of these users are not tracking the impact of this marketing. billion have a mobile and only 4.2
How to Reach Social Success with Contextual Marketing
NOVEMBER 26, 2012
Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. The value of contextual marketing. Key Points for Local Market Activation on Social Media for International Brands.
Cinemagraphs: The “New” Facebook Ad Format is Mesmerizing GIF/Video Hybrids
MARCH 2, 2015
Facebook doesn’t support animated GIFs but cinemagraphs can be loaded as a video and is thus hoped to become a new effective tool for marketers. Community Management Content Marketing Facebook Foursquare Google Google+ I forgot to categorize Instagram Linkedin Mindjumpers Mindjumpers Network Trends Twitter General Electric. Honda. Burberry. Snapchat as a platform for branded content?
Dark Social – We Only See The Tip of The Social Media Iceberg
FEBRUARY 18, 2015
Community Management Content Marketing Facebook Guidelines I forgot to categorize Infographic Marketing & Communication Mindjumpers Research/Study Social Media Social Media Marketing Tips A recent report from Radium One shed some light on the concept of “Dark Social”. dominant but seldom discussed force in online sharing. What is Dark Social? Challenge. Short URLs.
For Global Success: 9 Reasons Why Localization Is Key [Infographic]
JANUARY 15, 2013
But when it comes to marketing activities on Facebook, brands still focus on global content and don’t see the importance of local activation. Context influences the way people understand expressions, which differs from market to market due to cultural differences – almost 60 percent of consumers have ceased engagement because of poorly targeted communications. .
Trends in 2015: Ready for the next big thing?
JANUARY 9, 2015
An increasing number of agencies are now offering global Social Media services to their clients to help them succeed, e.g. managing multiple Facebook communities across several markets for global brands. Moreover, having a Community Manager present in the specific market not only enhances your chances of building closer relationships with potential consumers. Social is Local.
What Does 2013 Hold for Social Media?
NOVEMBER 23, 2012
As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. Put Content Marketing at the Heart of Your Brand Strategy. What does this mean?
The New Face of SEO: Content Creation Comes First [Infographic]
DECEMBER 6, 2012
Today, SEO is changing more and more towards a creative and marketing mindset, where content creators think about their audience first by prioritizing engaging content before optimisation for search engines. It emphasises the creative input needed to be successful in SEO and shows how to align your digital marketing activities with these changes.
The Demographics of Twitter Users [Study]
AUGUST 7, 2012
Takeaways for marketers. It’s very valuable for marketers to know who they will be most likely to reach on different social media platforms. Twitter is growing quickly and offers many great marketing possibilities. Marketers should consider these points when they plan their campaigns and pick their platforms. The State of the Internet Marketing World [Statistics].