Reduction in overhead costs (customer service, communication, marketing, other). Garrett teams up with small businesses and non-profit organizations to improve marketing programs and implement new media communications. Measuring the effectiveness of social media campaigns has been quite a hot topic over the last few years. One of the biggest objections business leaders make about the medium is the difficulty to measure success. Is that really the case? Using analytics and other measurements, we can get a solid idea of what social media is (or isn’t) doing for our brand. Email. MORE >>

As 2012 kicks into high gear, I can’t help but notice the focus on content marketing has intensified. If your company is just getting started with content marketing there are three things you must know: 1. Content marketing is a strategy not a tactic. If you are throwing this task on top of an already overworked marketing manager, you are setting yourself up for failure. Essentially, your content marketing conversion rate hinges on the answer to these questions: Value proposition  – How strongly does your value proposition come across to your visitors? MORE >>

For a business using Twitter for marketing this is incredibly valuable information, since a business wants their Tweets in front of as many eyes as possible. TwitHawk is like super targeted marketing for Twitter. This guest post is written by Lior Levine, a marketing consultant for a company that designs a task management tool application for businesses. Twitter is big business. Everyone from movie stars to the average Joe is on Twitter sharing their thoughts and ideas with the world. Twentyfeet. Twentyfeet is kind of like Google Analytics for Twitter. Buffer. Keepstream. MORE >>

Social marketing is great, wonderful, revolutionary, and fun. All on its own it can drive you pretty decent results (depending on your goal, and what you’re representing); however, social marketing can do so much more when it’s part of an integrated strategy. As an online marketer you’re likely already familiar with PPC advertising. Generally, the people who concern themselves with PPC advertising are online marketers and web developers. Brian Clark (Copyblogger) says, “ From a marketing standpoint, social proof is the basis of both buzz and large sales figures. MORE >>

Only 42% of active Facebook users agree that marketers should interpret “Like” to mean they are a fan or advocate of the company. Consumers tend to view a “like” as a way of bookmarking content and sharing information with friends – not a form of consent for marketing. This is a huge shift in the way people think in regards to permission based marketing. We are thinking email marketing instead of Facebook marketing. In email marketing, if you subscribe to an email… the assumption is… that you are wanting to receive content from that brand. It’s true. MORE >>