Justin Levy

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Marketing Fit Interview: Mike Vardy of Productivityist

Justin Levy

In this Marketing Fit interview, Mike discusses where his passion for productivity came from, his experiments with a virtual assistant, his deep appreciation for beer, the biggest productivity mistake he sees people make and much more. What area do marketers overlook but could drive the biggest impact for their company? Interview Marketing Productivity Social Media Marketing Fit

Breaking Through a Marketing Plateau

Justin Levy

Has your marketing program become stale? This could be because you’ve reached a marketing plateau. This concept is preached in fitness magazines every month yet we don’t consider this for our marketing campaigns. While many understand this basic concept in fitness, we don’t apply that learning to our marketing programs. Fitness Marketing Social Media fitness

How I Am Finding Value Using Foursquare

Justin Levy

Marketing Social Media As I sat in my car trying to catch my breath following a gut busting workout, I opened my phone and checked in on Foursquare at the gym. It occurred to me that checking in at the gym has become part of my morning routine. When I arrived home and took Sasha for her morning walk, I began evaluating how I am currently using Foursquare. Events. Vacations. Fitness. Events.

Marketing Fit Interview: Christopher Penn, Vice President of Marketing Technology, SHIFT Communications

Justin Levy

Better marketers and better individuals. In this Marketing Fit interview, Chris covers everything from his top productivity tip to what he’s learned self-publishing two books to what tactic he wants to banish from marketers’ toolboxes. What area do marketers overlook but could drive the biggest impact for their company? They push you to be sharper. iPhone.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

The 9 Deadly Sins of Facebook Pages and Their Administrators

Justin Levy

With well north of 500 million users who spend over 700 billion minutes per month on Facebook, companies are increasingly interested in how Facebook can be leveraged as part of their marketing campaigns. Throw the Facebook logo on your marketing materials and everyone will flock to the Page. Facebook Inbound Marketing Social Media Social Media Strategy Marketing Strategy

The Next Chapter: Joining Citrix Online

Justin Levy

He was getting ready to unveil New Marketing Labs to the world and was close to signing the first contract which was going to be with Citrix Online (the folks who make GoToMeeting , GoToWebinar , and other similar products). In between launching new projects for our clients, we continued to grow the Inbound Marketing Summit , launched Red Pin Marketing and The Pulse Network.

Being Prepared with Back-Pocket Metrics

Justin Levy

Business Marketing Measurement Social Media measurementYou’re walking towards a conference room when one of the senior executives at your company passes you and stops for a minute to inquire into how everything within your functional area is going. We’ve launched a new blog and it’s being shared a lot.” Probably not. Do you find value in back-pocket metrics?

Recharging and Disconnecting

Justin Levy

In between leaving New Marketing Labs and before starting at Citrix Online my family took another sailing trip, this time to St. How important is recharging to you?  No, I’m not talking about the importance of keeping your gadgets charged.  We already know that we should always be charging all of our digital leashes. Not just from my connected world but from  everything.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well

11 Steps to Developing a Digital Crisis Communications Plan

Justin Levy

Marketing. If no response is received within 30 minutes, it will be escalated to the SVP of Marketing. 9. What separates an elite military group such as the Navy Seals from others? They train non-stop. They train for every situation imaginable. They train for what happens when the plans fail. These plans don’t have to be overly complex or difficult to understand. In the U.S.

11 Steps to Developing a Digital Crisis Communications Plan

Justin Levy

Marketing. If no response is received within 30 minutes, it will be escalated to the SVP of Marketing. 9. What separates an elite military group such as the Navy Seals from others? They train non-stop. They train for every situation imaginable. They train for what happens when the plans fail. ” It’s in the preparation that separates the good from the great. In the U.S.

Poke the Box – Book Review

Justin Levy

For me, after I was done reading and taking some notes from the book, I immediately opened up Evernote and wrote another 1,000 words for the next edition of Facebook Marketing , drafted the initial thoughts for my next newsletter (are you subscribed yet?) Seth Godin recently released his new book, Poke the Box (Amazon affiliate link), as part of the Domino Project. Photo Credit: Jeff Hester.

Facebook Marketing: Now Available! | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! What is Facebook Marketing About? Facebook Marketing is a deep dive into how Facebook can be leveraged by your company starting TODAY. This includes anyone from the CEO to the CMO to PR, communications, and marketing. Everyone!

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Still Think Social Media Is A Fad?

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Still Think Social Media Is A Fad? Written on May 11, 2010 by Justin Levy in social media , stats , video 19 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here!

My 3 Words for 2011

Justin Levy

With the growth of New Marketing Labs and Caminito Argentinean Steakhouse , remaining consistent has been a challenge. Over the past week I have been working on my goals for 2011. These goals include a mix of personal and professional challenges , including financial, fitness, blogging, and project goals. For each of these goals I have defined the steps to achieve that goal (e.g. to pay off a debt during 2011, I must make a specific payment each month) and then what the next action is to achieve that goal (e.g. set up an automatic payment so it is “set it and forget it&# ).

Being Prepared with Back-Pocket Metrics

Justin Levy

Business Marketing Measurement Social Media measurementYou’re walking towards a conference room when one of the senior executives at your company passes you and stops for a minute to inquire into how everything within your functional area is going. We’ve launched a new blog and it’s being shared a lot.” Probably not. Do you find value in back-pocket metrics?

Being Prepared with Back-Pocket Metrics

Justin Levy

Business Marketing Measurement Social Media measurementYou’re walking towards a conference room when one of the senior executives at your company passes you and stops for a minute to inquire into how everything within your functional area is going. We’ve launched a new blog and it’s being shared a lot.” Probably not. Do you find value in back-pocket metrics?

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

The Two Faces of Privacy on Facebook | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Two Faces of Privacy on Facebook Written on July 22, 2010 by Justin Levy in books , facebook , social media 0 Comments - Leave a comment! Marketers have begun turning to Facebook with Facebook Pages, Groups, and advertising as a way to reach out to their prospects, customers, and fans.

Scaling Social Media by Changing Your Mindset

Justin Levy

If done correctly, social media becomes embedded into most functions within the business ranging from customer support to sales to email marketing to communications to product marketing and so on. This can create concerns around the siloing of social media to a single person or team that typically sits within the marketing or communication teams. How you might ask?

Amazing Things Will Happen – Video Book Review

Justin Levy

This isn’t a marketing book. When  C.C. Chapman  first shared an unedited chapter of  Amazing Things Will Happen  many months ago and explained the concept behind the book, I was really excited for him and knew that this would be bigger than just publishing a new book (which is big in its own right!). This isn’t a self-help book, though that is how it’ll get bucketed.

Happy Birthday, Laura!

Justin Levy

While 2009 had been a crazy year with launching New Marketing Labs, relocating to Boston and getting married, 2010 brought about plenty of its own challenges and memories. Imagine if your birthday fell the day after one of the biggest party days of the year. Doesn’t sound too much fun, huh? Well, my wife, Laura, happens to have that luck. Cheers! Miscellaneous Personal

Coca-Cola's Happiness Machine | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Coca-Cola’s Happiness Machine Written on January 20, 2010 by Justin Levy in social media , video 28 Comments - Leave a comment! Well, that is exactly what Coca-Cola has done as part of their “Open Happiness&# global marketing campaign. Seems completely normal, right? 

The Growth of Demand Discovery

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Growth of Demand Discovery Written on July 1, 2010 by Justin Levy in content strategy , guest post , marketing , marketing strategy 0 Comments - Leave a comment! Marketing has changed dramatically since the adoption of social media.  Not literally, but figuratively.

The Power of a Note

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Power of a Note Written on August 8, 2009 by Justin Levy in communications , customer service , interaction , loyalty , presidentobama , social media , video , zappos 35 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. save it.

It's Not the Tools, It's What You Do With Them

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking It’s Not the Tools, It’s What You Do With Them Written on October 14, 2009 by Justin Levy in business , business strategy , chrisbrogan , communications , ims09 , inbound marketing , motivation , social media , social media strategy , video 21 Comments - Leave a comment! One of the most inspiring and captivating presentations of the Inbound Marketing Summit was the keynote that Chris Brogan delivered. Yes, I work with him at New Marketing Labs. channel.

The 9 Deadly Sins of Facebook Pages and Their Administrators

Justin Levy

” With well north of 500 million users who spend over 700 billion minutes per month on Facebook, companies are increasingly interested in how Facebook can be leveraged as part of their marketing campaigns. Throw the Facebook logo on your marketing materials and everyone will flock to the Page. Facebook Inbound Marketing Social Media Social Media Strategy Marketing Strategy

Capturing One Day of Your Life

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Capturing One Day of Your Life Written on July 7, 2010 by Justin Levy in community , video 0 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here! Will you participate?

Using Social Media to Manage Adversity

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Using Social Media to Manage Adversity Written on December 3, 2009 by Justin Levy in adversity , guest post , social media , social media strategy 9 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. United States License.

The Importance of Quiet Time | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Importance of Quiet Time Written on November 11, 2009 by Justin Levy in personal , reflection , thinking 9 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here!

Reviews for Facebook Marketing

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Reviews of Facebook Marketing Written on July 11, 2010 by Justin Levy in books , facebook , reviews , social media , video 3 Comments - Leave a comment! If you have already read Facebook Marketing , would you mind leaving a rating and review over on Amazon ? Thumbs up. Enjoy!

19 Marketing Experts Share Tips and Insights – Inbound Marketing Summit 2010 Preview

Justin Levy

As we get closer to the Inbound Marketing Summit on October 6-7th (you can save 50% off using source code EBOOK50), Mike Volpe of HubSpot and I teamed up to conduct a survey of the speakers. Tags: ebooks facebook hubspot inbound marketing marketing marketing strategy new marketing labs social media twitter ebook ims10 newmarketinglabs social media strategy

The ABCs of Startup Marketing

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The ABCs of Startup Marketing Written on July 10, 2010 by Justin Levy in hubspot , inbound marketing , marketing strategy , social media , video 6 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed.

Reviews of Facebook Marketing | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Reviews of Facebook Marketing Written on July 11, 2010 by Justin Levy in books , facebook , reviews , social media , video 3 Comments - Leave a comment! If you have already read Facebook Marketing , would you mind leaving a rating and review over on Amazon ? Thumbs up. Enjoy!

Announcing Red Pin Marketing: Social Media Solutions for Small Businesses

Justin Levy

They need help with everything from developing a strategy to setting up and optimizing their social accounts to designing a new website that is search engine optimized, designing listening and monitoring portals, email marketing and how to measure all of it. With all of that knowledge and experience in hand, I’m really happy to announce the launch of Red Pin Marketing.

Email Marketing and Social Media: 2 Peas in a Pod

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Email Marketing and Social Media: 2 Peas in a Pod Written on May 9, 2010 by Justin Levy in announcements , email , social media 15 Comments - Leave a comment! This was originally posted over on the New Marketing Labs blog. Come join us! Very kind of you to say! totally agree u.

Inbound Marketing – Video Book Review

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Inbound Marketing – Video Book Review Written on November 3, 2009 by Justin Levy in books , google , hubspot , inbound marketing , reviews , social media , video 14 Comments - Leave a comment! It is a new marketing strategy which has been successful in all fields.