Josh S Peters

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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Knowing this will inform your marketing, social media, SEO, and content strategies. When it comes to setting up a search and social strategy there is no end to the ways you can put the pieces together and it can be as simple or as complex to piece together as you want / need it to be. Simple Search And Social Strategy Framework. and how they use / consume information on them. when possible.

The Convergence of Search and Social – Part 1

Josh S Peters

When first wading into social media, brands tend to only play in the bottom 1 or 2 sections, but as progress is shown and the company and marketers get more familiar with it they begin adding the other layers on. When planning a marketing mix, involving both SEO and social media, the same level of research and detail you give the first two needs to go into your research and detail in ZMOT.

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The Convergence of Search and Social Part 3 – SEO

Josh S Peters

However, I see that as more “now proceed to step two” kind of an intro. I see both SEO and social media as being equal in the market place right now. You however might have a different opinion depending on your favorite field of internet marketing. Search Engine Optimization (SEO) has been around as long as search engines. Accessible, Quality Content. Link Building.

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Search and Social Weekly (1.2)

Josh S Peters

It’s quite long, but completely worth the time invested in it to read and simply lays out the social media marketing landscape and how it’s working today. Building a T-Shaped Web Marketing Skill Set. What is it going to take to be a success in this ever evolving new media marketing world? marketing skill set to go with it. Demystifying social media.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

10 Marketing & Promotion Tips to Help You Get More Traffic

Josh S Peters

About this Author:  when Mary isn’t busy reviewing  promotional fulfillment  in and around the Chicagoland area, she is covering a wide range of marketing topics to keep her readers happy and informed! This is a basic step that pretty much every internet marketer knows about. Nonetheless, if done right, it can be effective, powerful and highly profitable as a marketing tool.

Search and Social Weekly (1.3)

Josh S Peters

This article gives some great examples of video marketing and how it can help with your SEO. How Google Author Rank could change content marketing… and journalism. They will affect how your marketing plays out over 2013. Facebook reveals how its new Graph Search feature works with your privacy settings. Get the skinny on what it is and how it works. Have a great weekend!

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The Convergence of Search and Social Part 2 – Social Media

Josh S Peters

Use the same keywords from your SEO and paid media efforts in your social and content marketing (yes, search engines still run off of words). Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Enhance Branding and Awareness . Sales. Protect Brand Reputation.

The Convergence of Search and Social Part 5 – Paid Media’s Place

Josh S Peters

In the world of marketing there are 3 main categories that media falls in to. Far too often marketers will dump money into paid and then think they are owed results because they paid for them, but that’s not how it works. So far in the convergence of search and social we have talked about Social Media / SMO ,  Search / SEO and ZMOT. If you’re well acquainted with P.O.E.

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The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well

The Convergence of Search and Social Part 6 – Content

Josh S Peters

Internet Marketing Content Search SEO Social Social MediaWhen it comes to the convergence of search and social your content needs to follow 2 basic rules. To be in the right place and makes sense to the user. If you can answer affirmatively to both those you’re already going to be a league or two above most of your competition. Content is what search engines read and rank.

Search and Social Weekly (1.7)

Josh S Peters

As content becomes increasingly important in the marketing mix, it must take on an elevated place in your strategy and planning. Your mind is wandering… Is Agile Marketing the Future of Search in 2013? Over the last few weeks, the one thing I’m hearing a lot more people starting to talk about is the need to be agile in marketing campaigns. At Enjoy! Makes sense.

Microsoft Office for Android and iOS? Adobe holds the answer.

Josh S Peters

Will MS ever catch up or will they just keep dropping the ball in the mobile market? I recently read an interesting article on The Guardian about  Microsoft releasing apps for the iPad. Being an Android and windows user this piqued my interest, hoping there would be some some mention of an MS Office release for Android. Still, it’s better than nothing. Featuring the full Office Suite.”

Search and Social Weekly (1.8)

Josh S Peters

Enjoy… Warning: these 58 Social Media Tips could Explode your Content Marketing. Content creation has become one of the major challenges for social media marketers and online publishers. It’s a natural question to ask in today’s competitive local business market… Thanks for reading and have a great week! Enjoy! Finally! Your Full Instagram Feed Hits the Web.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

10 Search and Social Posts You Don’t Want to Miss (1.7)

Josh S Peters

Wouldn’t it be awesome to have your own army of word-of-mouth marketers, standing by for deployment at your beck and call? Social Excel Statistics for SEO and Data Analysis. Statistics is all about collecting, analyzing and interpreting data. It comes very handy when decision making faces uncertainty. What’s the number 1 thing Facebook Page owners struggle with? Time Time management. You’re

Search and Social Weekly (1.6)

Josh S Peters

This week we have an in depth look at Facebook Groups, a massive list of content marketing resources, a huge list of Facebook lists, some great newsjacks of the Super Bowl power outage, a framework for search and social, and several more great articles. How to Drive More YouTube Views With Pinterest. Do you want more people to watch your videos? Have But let’s face it — it’s here to stay. So

Search and Social Weekly (1.10)

Josh S Peters

Last week we saw some great announcements from Pinterest (of which I’ve already taken advantage ) as well as some great new things from Google+ and some great content marketing resources. 1. How to Find the Keywords that Work for Your Content Marketing Goals  via CopyBlogger. Which Content Marketing Tactics Get the Best ROI? That’s right. … 4.  via eMarketer.

Want social media success? Make it meaningful.

Josh S Peters

Definitely not. A new year is just around the corner and it’s going to be a great opportunity for you and your business to find some meaning in your marketing. Say no to meaningless marketing and start making messages that matter. Have you ever seen someone say “Wow, look at that social media campaign. This is such a terrible waste of time, we should all emulate it.&# No?

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

Want social media success? Make it meaningful.

Josh S Peters

Definitely not. A new year is just around the corner and it’s going to be a great opportunity for you and your business to find some meaning in your marketing. Say no to meaningless marketing and start making messages that matter. Have you ever seen someone say “Wow, look at that social media campaign. This is such a terrible waste of time, we should all emulate it.&# No?

The Convergence of Search and Social Part 4 – ZMOT

Josh S Peters

Internet Marketing Social Media FMOT Search and Social SEO ZMOTSome consider ZMOT the full convergence of search and social, but I feel like it’s just part of it. It defines the new set of actions that are taking place when consumers buy a product. Looking at the ZMOT model above it’s pretty easy to see where your search and social activities will be concentrating. Stimulus. Shelf.

Where Do Forums Fit Into Social Media Marketing?

Josh S Peters

As someone that previously worked at an internet marketing company, I was always amused when a client would become obsessed with their Facebook or Myspace profile (yes, this was a few years back) and ask us to dedicate an unreasonable amount of resources to managing it. Marketing Social Media Forums SMMWhere do forums fit in? If that works for them, great! Let me give you an example….

Where Do Forums Fit Into Social Media Marketing?

Josh S Peters

As someone that previously worked at an internet marketing company, I was always amused when a client would become obsessed with their Facebook or Myspace profile (yes, this was a few years back) and ask us to dedicate an unreasonable amount of resources to managing it. Marketing Social Media Forums SMMWhere do forums fit in? If that works for them, great! Let me give you an example….

Win a copy of The Now Revolution by Jay Baer and Amber Naslund

Josh S Peters

It’s going to be quite simple to win, all you need to do is tweet a post from New Mix Marketing with the tag #NMMBlog. As promised I’m giving away a copy of the The NOW Revolution (7 Shifts to Make Your Business Faster, Smarter and More Social) by Jay Baer and Amber Naslund. Each tweet gets an entry into the drawing which will be held one week from today (the 16th).

Generic Experiences Produce Generic Responses

Josh S Peters

Internet Marketing Adrien Brody Dollar Shave Club Experience Generic Experiences Gillette. Generic is forgettable. When was the last time you read or looked at something and said “Gee, that’s really average. think I’ll share it.” ” Or how about the last time you saw a product and thought “This is so generic I must have it.” They leave an impression.

4 concepts to optimize and simplify your online presence

Josh S Peters

It can focus activities, inspire individuals, commit resources, fuel corporate communications, clarify marketing messaging, and provide guidelines for tactical and strategic planning. It doesn’t matter what tools or platforms you’re using for your marketing the classic AIDA model can help you organize, define, and focus all of your online activities. MAD-R. MAD-R.

Twitter Analytics… we’re waiting

Josh S Peters

Twitter needs to make more money, and a platform that wants to earn advertisers and marketers trust needs to provide data. The Twitter Analytics we were promised. in 2011. and never got. wrote a post for WebProNews, Dear Twitter Analytics… You’re Late ,  that was 1/2 rant and 1/2 informational. It’s truly a gross tale of broken promises and underachievement.

50% off Business Tooligans interview series

Josh S Peters

Social Media Interview Offer Social Media Manager Social Media MarketingI’m taking part in a Social Media Manager interview series with  Jason Falls ,  David Meerman Scott ,  Trey Pennington ,  Aaron Strout , and 19 others. It’s a premium series filled with insights, tips, tricks, and more for Social Media Managers. The series starts today and costs $97 to get the full run plus a subscription to the SMMGR newsletter and the Social Media Manager’s Manifesto ebook  (available for free using that link). Hope you enjoy and as always, thanks for reading. Josh S Peters.

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NMM: The birth of the CCO… Chief Culture Officer

Josh S Peters

Weigh in on this topic on the New Mix Marketing blog and tell us if you think we’re about to see the birth of (and major acceptance of) the Chief Culture Officer ? We’re seeing new titles of Social Media Manager, Director, etc. lately. I’ve even seen an opening or two for a VP of Social Media and one CSMO (Chief Social Media Officer). How far away is the CCO or CCCO?

FREE Search and Social webinar with Marketing Sherpa

Josh S Peters

Tomorrow (Thursday the 28th) I will be doing a FREE webinar with Marketing Sherpa along with Grant Simmons from The Search Agency. We’re going to be covering search, social, and the future of the two together. This is going to be  a great webinar and I hope you can attend. If not, it will be recorded and available after the fact, but you need to sign up for the Search And Social Webinar today to get that recording! Also, on NMM I’ve asked the question if humor can build a tribe. Would love to hear your thoughts. Josh “Shu&# Peters. Social Media

Unboxing the The Toshiba Thrive with Android. Lots of Pictures and Excellent Customer Service

Josh S Peters

The most advanced and awesome android tablet on the market right now. Behold, the Toshiba Thrive powered by Android. No longer will I be Tweeting from bed using a silly phone, no sir (or mam) I have upgraded to a Tablet. The Thrive comes with an SD card slot, Mini USB, USB 2.0, HDMI out, great speakers, and dual cams. When it came to setup, it was the easiest one I’ve ever had.

Humor can build a community, but can it build a tribe?

Josh S Peters

On the  New Mix Marketing blog I posed a question I had after reading Seth Godin ‘s book Tribes (aff link). In the book he has collected a great set of examples, but there was distinct lack of entertainment industries listed. Is this because you can’t build a tribe around something as intangible as laughter? Take a look at Humor Can Build A Community, But Can It Build A Tribe?

Goldman Sachs says Social Media has little effect on what you buy

Josh S Peters

Taking this in mind I’ve put the exact same poll up at New Mix Marketing so we can see how YOU would answer the same poll. Recently Goldman Sachs decided to do a poll to achieve who knows what. The question was vague, the demographics not released, and just about all other pertinent info was never given out. Thanks for reading, Josh “Shua&# Peters.

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My first week at The Search Agency pt 1

Josh S Peters

TSA is an internet marketing agency that is deeply rooted in SEO, PPC, and online display marketing. They have a proprietary suite of tools they have created over the years that produce some of the most amazing and insightful data I’ve even seen in my years of internet marketing. P.S. Check out my new office and my post on New Mix Marketing today about Being A Lighthouse.

Social Media Integration – How do all the pieces fit?

Josh S Peters

However, there are some basics that you can tackle and start building on your existing Internet marketing tactics. Search Engine Marketing (SEM) is all about getting people you find you and your products via search engines. Email Marketing. SEM (SEO / PPC). As such there is a lot of target content, landing pages, etc. that can be used for your social media usage as well.

Search and Social Weekly (1.9)

Josh S Peters

My goal here is obviously to help out Ashley — but also to give you some tips you can apply to your own page… 5.  7 Ways to Dominate Your Media Competitor Through Content Marketing via Content Marketing Institute. I’ve been a publisher for 13 years now. Enjoy! 1.  14 Ways To Get More Facebook Shares [INFOGRAPHIC]  via Mari Smith. Share is to Facebook as retweet is to Twitter.

Why twitter follower numbers mean nothing | Shuaism

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Why twitter follower numbers mean nothing Why twitter follower numbers mean nothing Written on April 16, 2010 by Josh Peters in Social Media 6 Comments - Leave a comment! Take a look at these two accounts. Here’s a tip for that. Shift the focus. Classic!

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The FINAL word on Social Media ROI | Shuaism

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! Social Media is absolutely, positively no different than any other marketing tool out there on it’s own.

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