Marketing makes promises and production delivers on them. Awareness Blogging Community Small Business Social Business Social Media Success built in business communication community customers expectations Facebook Jeff Korhan marketing relationships social mediaWhat would you think if you visited your favorite store and they were closed? Over time customers develop expectations, and one of them is that your business is open, ready, and willing to serve. If you operate a small business you understand this. new expectation is that your business is friendly. Times have changed. MORE >>

If you learn how to do this right, you will indeed differentiate your business – and in ways that are much more sustainable than traditional marketing practices. Traditional marketing makes claims, often with competitive comparisons that may or may not be true. Not more marketing – that’s for sure. This is the power of content marketing  - bringing truthfulness to the marketing equation. Advertising is a form of media that fits well with the small business mindset. It creates awareness, a sense of urgency, and a desire to take action now. MORE >>

When you get deep into social media marketing you discover you have more balls in the air than you can possible handle. Try not to measure your marketing against any other businesses. For example, many marketers attribute more than 50% of their email list sign-ups to live events. Jeff is also the author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  – Released April 15, 2013  (Wiley). Of course, everyone falls behind at some point. This is when you need a new strategy to regain and protect your confidence. Don’t do it. MORE >>

Awareness Blogging content marketing How-To Marketing Online Marketing Search Optimization Small Business Social Business Social Media Success Technology Trends advice authors blogging Google Google Authorship Jeff Korhan mainstream original content search SEO social media social media examiner technologyOne of the best search features to come along in a while for authors of original content is Google Authorship – one that is not particulary well known outside of tech circles. Google Authorship. About Google Authorship. Everybody wins. More About the Author. MORE >>

Should I create a personal and a professional presence for marketing my small business - and should I keep them distinctly separate? If I were just getting started with social networking and marketing, I would focus on being personal. You don't force it through aggressive marketing effort - it just happens, naturally. Tags: Awareness Community How-To Marketing Small Business Social Media community Facebook Jeff Korhan marketing personal professional small business social media This is a question that I am frequently asked. Who You Are Matters Most. MORE >>