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JEFF ESPOSITO
NOVEMBER 12, 2012
Roughing up the content marketing game
While you might think of the NFL’s unique programing or Thursday Night Football games on the NFL Network, it really points to their content marketing machine. While it might seem like just a goodwill gesture for rabid sports fans, it is also something that marketers should take notice of in terms of mixing sales with content. The NFL is a giant business that realized that it was missing marketing opportunities to their fans because NFL news came primarily from traditional media outlets. How can you borrow from the NFL and make your content work for your marketing?
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JEFF ESPOSITO
JUNE 20, 2012
Are you green-washing to build up your marketing database?
But as we all know, marketers are not that environmentally conscious. Permission based marketing should offer value to both sides. They did a call out in-store, on marketing materials and in the local mall’s display board asking patrons to opt into SMS messages for a schedule of local sports personalities coming into the store for autograph sessions. Branding Marketing creepy database email databaseLast week a conversation in my office really got under my skin. Now on the surface this seems very logical, less paper equals less trees being cut down.
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JEFF ESPOSITO
JULY 23, 2012
Has social media made you an ostrich?
Social media is going to be a big part of the corporate marketing mix in the future but right now it is still in that awkward pre-puberty stage. You see marketers, communicators, and customer support teams are guilty of ostriching when it comes to the evolution and emergence of social media. Markets may also be stuck in their old ways. Ostrich you say? Answering in real time?
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JEFF ESPOSITO
OCTOBER 10, 2012
Are your calls to action effective?
Marketing billboards Call to action drawing customers inWhen you are driving for five hours you have a lot of time to think and stare at attractions on the road. One of the more interesting things for me to gaze at while driving are billboards. So many just fail at making a connection, while others just click.
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JEFF ESPOSITO
OCTOBER 17, 2012
The Importance of Online Presence for Small Business [Infographic]
Company Marketing Social Business Small Business Small Business Online Presence Vistaprint
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JEFF ESPOSITO
JUNE 27, 2011
30 Social Media Stats for the C-Suite
In 2011 marketers will increase their social media usage by 75 percent ( Brian Solis ). percent of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy ( MarketingProfs ). 97 percent of the top US charities utilize Facebook in their marketing efforts ( UMass Dartmouth ). 89 percent of companies note that social media will become a useful cog in their marketing mix moving forward (Useful Social Media). 35 percent of small businesses utilize social media in their marketing mix ( eMarketer ).
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