Jeff Esposito

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Discussing Influence Marketing

Jeff Esposito

The delay is a regret as Danny Brown and Sam Fiorella did a great job breaking down the influencer marketing game in Influence Marketing (amazon link). This book is perfect for: Marketers. People interested in word of mouth marketing and. New Media PR Pros.

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Book Review: Digital Marketing Analytics [video]

Jeff Esposito

Chuck Hemann and Ken Burbary are some smart dudes, so I had some high expectations when my copy of Digital Marketing Analytics come in. These expectations were more than exceeded when I got into the book that I’d like to call a good textbook for digital marketers. want to learn more on how to measure digital marketing.

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Content Marketing Trends for 2014

Jeff Esposito

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. But how has it evolved?

Trends 37
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Attention Marketers: Respect the Sense Smell

Jeff Esposito

But for some reason when it comes to marketing, smell loses its importance. For some reason smell is the Rodney Dangerfield when it comes to marketing elements. In terms of building the brand experience, we tend to think of sight or sound first as the more important pieces to our marketing plans. What a shame! Why such a miss?

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How Marketers are Monetizing Social Media

Jeff Esposito

Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media. With recent Facebook changes, for example, companies could either have cried ‘woe is me’ or looked to adapt their content marketing and consider the value of a promoted post ad spend.

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Roughing up the content marketing game

Jeff Esposito

While you might think of the NFL’s unique programing or Thursday Night Football games on the NFL Network, it really points to their content marketing machine. While it might seem like just a goodwill gesture for rabid sports fans, it is also something that marketers should take notice of in terms of mixing sales with content.

Content 42
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Are you marketing in the round?

Jeff Esposito

Throughout the process, I knew that Marketing in the Round would be good, but did not think that it was going to be something that would take readers out of their comfort zone. Rather the duo pushes readers to step back and look at their marketing in a more holistic manner. This book should be read if you… work in marketing.