Jason Yormark

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What’s Your What If?

Jason Yormark

I normally write about topics with calls to action, or lists to help people with marketing, etc. Last night I drove a lot of miles away from the hustle and bustle I normally fight through on a daily basis to coach my son at his baseball game, a little town called Granite Falls. It’s about 50 miles north and east of Seattle and off the beaten path. It was classic small town America.

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5 Ways To NOT Get A Response When Applying To A Job

Jason Yormark

But if I’m looking for a digital marketer and you’ve spent the majority of your career crafting balloon animals or singing in a barber shop quartet, you’re probably not going to make the cut. Ironically, I am looking for a digital marketer for my team. I’m back on the hiring wagon yet again. Easily only 10% of those that apply are worthy of consideration.

My Apple Watch Review: 5 Reasons It Works

Jason Yormark

I know there are plenty of fitness wearables on the market these days, and have been for quite some time. It’s no secret I’m a huge fan of Apple products. I’m usually an early adopter no matter what the product is. However with the Apple Watch, I actually held back longer than usual for a few reasons. For starters, I’ve never been a watch/jewelry guy. Uncomfortable?

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8 Life Lessons I Learned After 40

Jason Yormark

For the first few years of my blog I wrote exclusively about digital marketing, social media and technology. Don’t make the same mistake I did and make sure that you cultivate and market your personal brand ALWAYS. It was the only way I could find the motivation to continue writing. I asked myself, what top things do I wish I could somehow have taught my younger self.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Restaurant Social Media Marketing Results In The Flesh

Jason Yormark

“I love it when a plan comes together!” ” – Hannibal Smith, A-Team. I’ve worked on my fair share of social media campaigns, and every once in awhile, a project comes my way that I have an extra ounce of vested interest in making a success. A few months ago I had the honor of taking on doing some social media consulting for one of my favorite local restaurants Emory’s , a fine dining establishment north of Seattle and in my neck of the woods. It’s a fantastic restaurant right off a small lake, and their are very few options like it in the area.

Pitching Social Media: Key Takeaways I’ve Learned In 6 Months

Jason Yormark

At Strategies 360 we have a unique approach as we combine public policy & government relations work along with the communications, marketing and PR work that traditional agencies focus on. Related posts: The New Gig: VP of Marketing & Social Media @ Strategies 360. It’s been a learning curve for me as my background has primarily been focused on B2B and B2C clients.

Social Media Isn’t Going Anywhere

Jason Yormark

So as a business, it’s critically important to ensure that investing time and/or money into social as part of your overall marketing strategy is a priority. 93% of marketers use social media for business. I often get asked from folks whether there will ever be a “social media crash” Similar to the 2000 dot com bust, will all these social channels just crash and burn at some point. My simple answer is always no. The fact is, social media at its core isn’t some newly formed concept that just popped up over the last few years. INFOGRAPHIC]. Social Media

5 Must Have Social Media & Productivity Chrome Extensions

Jason Yormark

I’m not alone as usage of Chrome has climbed past 20% market share. Related posts: 9 Great Social Media, Digital Marketing & Productivity Tools. Over the past year I’ve really worked at giving a variety of web browsers a fair shake at becoming my go to browser for every day use. It’s a great way to get a snapshot of your sites and where they are, as well as competing sites.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Being The Underdog Is More Fun

Jason Yormark

A few months ago, both companies were looking for marketing help and I stumbled across both job descriptions. The March Madness Tournament is one of my favorite sporting events of the year. Not because basketball is really my favorite, but because of all the sporting events in the world, it’s the one event where anything is possible. Upsets. You just can’t beat it. Why not?

You Need To Own Your Online Identity

Jason Yormark

Clearly they had a successful product to have been acquired by Google, and I’m sure there is a place for this sort of product in the market. It’s not the worst idea in the world by any means, an affordable, easy solution for an industry that typically has low margins, and little to no internal resources for such a thing. Appetas announced today they were acquired by Google.

5 Questions On Whether To Hire A Social Media Consultant Or Do It Yourself

Jason Yormark

If you’re a small business owner, you better carve out a good 1-2 hours total per day towards your social media efforts, and if you’re a bigger brand and serious about it, either a full time hire or someone in your marketing department positioned to spend a good deal of their day contributing. What it is going to do is give your business another avenue to connect with customers, provide new lead channels, and provide a platform for your business/organization to influence in a variety of new ways at a fraction of what traditional marketing has provided. Social Media

My Blog Monetization Results

Jason Yormark

It’s not really a knock on IZEA in anyway, the market bears what the market bears, so what it really comes down to is that if you want to incorporate an impression based monetization strategy on your blog, you better be in the 100,000 page views per month for it to bear any real fruit. About a month ago I decided I wanted to test out ads on my blog to see what kind of return I would get by devoting some right sidebar space for a medium sized ad. I decided to go with Social Spark (IZEA) since they offered a model that pays on impressions rather then click-throughs. eCPM: $.0.81

5 Great Tools For Finding A Domain Name

Jason Yormark

Related posts: 9 Great Social Media, Digital Marketing & Productivity Tools. I’ve always been quite entrepreneurial in nature and constantly am thinking about new ideas for websites, blogs or businesses. Needless to say that often has me frequently looking for good names to inspire me enough to go through with those ideas. Very nice layout and intuitive. Great search tools. Web Design

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

How Do You Define Blogging Success?

Jason Yormark

I’m always looking to grow my readership through creating helpful, informative and entertaining content, marketing such content, and engaging with like minded readers. My blog often stresses me out. As much as I enjoy writing and actually having a decent audience that actually reads what I write, it’s definitely become part of my regular routine. Social Media Friendly Blogging.

My Yearly Social Media Douchebag Audit

Jason Yormark

years, comes the army of awful marketers that spam, mislead and embellish their experience. Along with the hyper growth of social media platforms over the past few. The term Social Media Douchebag has seemed to be the winning term to describe these folks, and there are quite a few funny sites detailing their exploits (see here and here ). Let us begin. Test Results: Passed. Bonus pts.

Have You Survived The Kloutpocalypse?!?!

Jason Yormark

Most of those folks don’t have much of an interest in social media marketing or blogging, so what I share on FB doesn’t resonate all that much as it does in other places. If you’re receiving this blog post, that means you are one of the last remaining survivors. You are the future now. You are the last hope for humanity. Only you can help rebuild our fallen world. Re-tweet dammitt!

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Social Reach: Size Does Matter

Jason Yormark

I was ill prepared to enter the job market with thousands of other unfortunate souls. And that’s exactly what I did concentrating on blogging, building my social following, and influence in social marketing. A popular topic amongst social media folks is the ongoing discussion around how many likes/followers a person or organization has and how much that matters. Most folks will usually side on how the numbers do not matter, and what’s more important is engagement, conversions, and whether those connections actually result in contributing to business results.

The Importance of Search Engine Optimization

Jason Yormark

The following is a guest post from Matt Davidson, an extremely talented search marketer. In an effort to bring more content and digital marketing expertise to my blog, I’ve brought Matt on to periodically contribute here. Happy marketing! Search MarketingMore information about Matt can be found below. I’m a very analytical person. I like to use logic and numbers in any decision that I make. After all, when in doubt numbers can always paint an accurate picture, right? By no means do I want you to take my word for it. alone.

Is YouTube Part Of Your Social Media Strategy?

Jason Yormark

So the question you have to ask yourself is, are you using YouTube as part of your overall marketing or blogging strategy? YouTube just turned 6 today and they released some staggering statistics ( source link ): -3 billion views per day (up 50% in the past 12 months). -48 48 hours of video are uploaded every single minute (100% increase year over year). million unique viewers per month.

Too Much Talk, Not Enough Action!

Jason Yormark

Recently we had a client that hired us to provide them a marketing plan…that’s it. Just a plan about how they could go about doing a better job marketing themselves. I’ve been often amazed at throughout my jobs how much more importance is put on talking about doing things, versus actually doing them. At one of my previous employer’s, it was incredibly common for many folks to be praised and rewarded not so much for the results they actually delivered, but the way they presented their work. You can never go wrong with those folks.

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Have You Survived The Kloutpocalypse?!?!

Jason Yormark

Most of those folks don’t have much of an interest in social media marketing or blogging, so what I share on FB doesn’t resonate all that much as it does in other places. If you’re receiving this blog post, that means you are one of the last remaining survivors. You are the future now. You are the last hope for humanity. Only you can help rebuild our fallen world. Re-tweet dammitt!

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5 Things To Look For When Choosing A Social Media Agency Or Consultant

Jason Yormark

I’m very lucky to have a fantastic team, and if you’re in the market, we’d love to have a shot at showing you what we can do. In my last post I talked about how to determine whether you should manage your own social media efforts or hire some help. In most cases, it benefits you to have a little help regardless of what that help looks like. So let’s talk a bit about how to choose the right agency or consultant if you’re ready to make that investment. One size does not fit all so be sure to be thinking about these 5 critical areas before hiring someone.

Social Media: The Great Equalizer

Jason Yormark

9 Great Social Media, Digital Marketing & Productivity Tools. When the web exploded onto the seen roughly 15 or so years ago, a new revolution began in a variety of ways. One of those was the ability for just about anyone to be anything they wanted to be much easier then ever before. The social media explosion has had a similar effect. Tools such as Facebook, Twitter, WordPress, etc.

What’s More Important? The Steak Or The Sizzle?

Jason Yormark

Sure, maybe you’re not the greatest writer in the world, or you have little to no marketing savvy. You can check out the trailer here. Now I’m totally on board with this idea. I think it’s a creative and fantastic way to build buzz and awareness of your current or soon to be blog. However I think it should only be a part of an overall larger strategy of a blog launch.

What’s More Important? The Steak Or The Sizzle?

Jason Yormark

Sure, maybe you’re not the greatest writer in the world, or you have little to no marketing savvy. You can check out the trailer here. Now I’m totally on board with this idea. I think it’s a creative and fantastic way to build buzz and awareness of your current or soon to be blog. However I think it should only be a part of an overall larger strategy of a blog launch.

Buying Facebook Likes. It Happens. A lot.

Jason Yormark

If you check the marketing section over at Fiverr.com you’ll find hundreds of offers to buy Facebook Likes, Twitter Followers, YouTube Views, etc. It’s just like anything else in life really. Anything can just about be bought for the right price. And buying Facebook Likes is no different. This post isn’t meant to judge anyone for doing so. It’s a tempting practice.

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Social + Charity Done Right: DollarPerMonth.org

Jason Yormark

A little over a month ago, our creative director Jonathan Harris brought in a friend to discuss having our firm ShowPony come on board to help them with their creative and marketing. I love great ideas. Even better is seeing them come to life. Such is the case with a new charity called DollarPerMonth.org. At the time I had no idea that we were actually meeting with Doug Clerget who just finished a little gig called The Bachleroette. DPM is simply a great idea and it’s worth you taking a few minutes to check out. DPM calls this your social impact score. It works. Social Media

Say Hello To ShowPony

Jason Yormark

For the past year or so I’ve been the VP of Marketing/Social Media at S360 running a team of folks servicing a variety of non-profit and advocacy based clients. However for quite some time I have wanted to attract “traditional” clients to the firm, and in order to do so, we needed some new window dressing that led with our great creative and marketing services, and thus our new sub-brand ShowPony was born. I now oversee a tremendous team of talented folks encompassing creative, marketing and social services and I’m thrilled to have the opportunity.

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Failing Up

Jason Yormark

Digital Marketing I can’t imagine there has ever been a human being on this planet that has ever lived a life without failure in some form, certainly some more than others. I’ve certainly had my fair share. But it really hasn’t been until later in my life that I really learned a valuable lesson about failure; that it can potentially be a good thing. Or fired. I failed up.

Buy Some Social Media Today!

Jason Yormark

I had built up close to 12+ years of experience around digital marketing, but was really gravitating towards social media marketing. The combination of a growing connected world and tools to enable society to interact effortlessly has businesses clamoring to figure out how to properly integrate a social media strategy into their existing marketing plans. The best social media strategists and marketers don’t have to toot their own horn. The New Gig: VP of Marketing & Social Media @ Strategies 360. And they have. Don’t believe me? Let’s be honest.

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Social Influence. Where Do You Rank?

Jason Yormark

They’ve basically turned your social cred into a stock market game. By integrating your social profiles into the site, they use this data to determine your market value, and over time, shares of you can be bought and sold impacting your share price. One of the hot trends in social media these days are the crop of sites that are claiming to measure ones social media influence. Sites like Klout , PeerIndex , and up and comer Empire Avenue all have unique ways in which they measure your social influence based on a variety of factors. And I’m currently going for $25.85

RockMelt Review: Social Media Web Browser

Jason Yormark

The New Gig: VP of Marketing & Social Media @ Strategies 360. 9 Great Social Media, Digital Marketing & Productivity Tools. For the past week I’ve been playing around with an interesting new web browser called RockMelt. For those unfamiliar, RockMelt takes an interesting approach to web browsing by integrating social media directly into the browser making it much easier to communicate with your Facebook and Twitter networks, and to also share web content more quickly and efficiently. After a few days, I must say I am starting to really enjoy the experience. Improvements.

5 Great iPad Social Networking Apps

Jason Yormark

9 Great Social Media, Digital Marketing & Productivity Tools. There aren’t too many great social networking apps for the iPad, but I have found a select few that I find myself using on a regular basis. Below is the list that I use regularly that cover using Twitter, Facebook, blogging, news consumption and social/web stats. Hootsuite (free) – Still my personal favorite Twitter client, and if you are using this on your phone or computer, it makes sense to stay consistent. WordPress (free) – Invaluable app to manage your WordPress blog to manage posts, comments and pages.

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Hootsuite vs Tweetdeck: I’m Going Owl The Way

Jason Yormark

Related posts: 9 Great Social Media, Digital Marketing & Productivity Tools. For quite some time Tweetdeck was my preferred choice when it came to social media management software. I’ve typically chosen software based solutions over web based ones for speed and performance when it comes to high touch computing. And for awhile Tweetdeck was meeting my needs, but I just grew increasingly more frustrated with performance issues with the Adobe Air platform. Constant software hangs, and slow downs just finally got to me and I decided it was time to take another look at Hootsuite.

Facebook Page Or Profile? I Say Both.

Jason Yormark

Click Edit Page, Marketing, Send Update). I wrestled with the idea of creating a Facebook Page for my blog vs. just utilizing my Facebook Profile to promote. My initial thought was that I didn’t really see myself as being “celebrity” enough to warrant having what was once referred to as a “fan page”. It felt a bit vain to me, but I started to sense that I needed to re-visit the issue as more and more people I did not really know wanted to start connecting with me on Facebook professionally. If anything, it adds another layer of excitement for me regarding increasing my reach.

Using Social Media To Avoid The Fires

Jason Yormark

Related posts: The New Gig: VP of Marketing & Social Media @ Strategies 360. One of the biggest challenges in my new role at Strategies 360 is going from developing social media strategies for B2B & B2C to less product/service focused clients. Most of our clients fall under non-profit, education, energy, & cause based organizations. Most of these firms are not selling a product or service, they are selling an idea or wanting to build awareness and support for their directives or initiatives. Challenging, yet definitely fun. Today I spoke with a client that had a fire alarm.

Tools That Inspire Blog Posts – SignNow.com

Jason Yormark

Related posts: 9 Great Social Media, Digital Marketing & Productivity Tools. Every once in awhile I stumble across a tool or service that I just have to blog about. This time around it is SignNow.com. SignNow.com’s premise is dead simple, upload a document, sign it, send it. Of course SignNow.com is not the first site to offer this, but I can tell you first hand they are by far the fastest and easiest way I have ever found to have a signed document completed and sent…within minutes. You can also add additional signees and notes to the documents you upload.