Influencers! Must read > New Facebook guidelines for branded content
MAY 7, 2016
An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor. Facebook Social Media Networks Social Media Tips and Tricks Content Marketing Facebook ads influencer outreach
Just get us the Millennials! #Marketing #Fail
DECEMBER 30, 2014
“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Simply basing marketing on demographics alone is simplistic and patronizing. They’re social.
Why people don’t get Google+
SEPTEMBER 5, 2014
” Even with the downgrading of Google Authorship in search results, the data Google is mining from conversations on the network gives them unprecedented knowledge of your value and the market that is likely to be interested in your goods and services. Maybe it’s because you just don’t get how it works or how to use it! Google+ is worth the effort. But nobody uses Google+.
Marketers- Stop multi-tasking social media
FEBRUARY 26, 2015
Here are a few tips to make the time you spend working on social media marketing tasks, and your entire day, more useful to everyone. What you learn here will inform everything you do in marketing. We all *think* we’re doing great when the Twitter alerts are rolling, Email’s pinging, Facebook is always open and your RSS feeds are pushing you new content to share.
Social Media Marketing GPS
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls
Twitter’s enhanced analytics dashboard
AUGUST 3, 2015
If you are marketing an app be sure to look under the tools menu to manage your app promotion, learn more about the App card ads to target your ads for better conversions. Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. No more! Thank you Twitter! Twitter cards. These things are effective! Tools.
50 Inspiring Tech Savvy Leaders Over 50
JUNE 5, 2014
They are marketers, authors, trainers, CEOs, and some are just plain geeks. CEO, president & co-founder of Marketo, the leading provider of cloud-based marketing software, successful serial entrepreneur & author of Revenue Disruption. Social Media and Internet Marketing consultant for small to medium businesses. Founding Editor, @MarketingLand &@SEngineLand, covering Google, Facebook, Twitter, SEO, SEM & all things digital marketing, search marketing and search. Co-author Marketing in the Round. Speaker. Beth Kanter. kanter. Human.
4 things you need to do in 2016 to be a better content marketer
JANUARY 19, 2016
4 things you need to do to make 2016 the year you rock content marketing. Social Media Tips and Tricks Social Media Tools Content Marketing
Advertising Is Not Content Marketing
OCTOBER 2, 2013
And Content Marketing is not Advertising. It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. Most bloggers intimately know their market. And their market knows what to expect from them. We get it all the time.
Optimizing Facebook Pages for Graph Search?
JANUARY 21, 2013
Marketers everywhere are frantically trying to figure out how they’re going to use Graph Search as part of their social business strategy or not. It’s all the buzz right now, and Facebook is slowly letting users see what the fuss is all about. Wait, what is this Graph Search thing anyway? Photos my friends took in New York. Nightclubs nearby my friends like.
Social Media is Not a Direct Sales Channel
FEBRUARY 12, 2014
Any good sales person gets to know their market first and how their product solves their pain points. Let’s think for a moment about how great– really great –sales people deal with initiating a sale. Do they just walk up to someone at random on the street and say “Hi, my name is Jill and you’ve GOT to buy this product!” No, they never do that. Why not? Bottom line?
The Smart Marketer's Guide to Social Media Management
Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well
Looking into Facebook Audience Insights for Ad Targeting
APRIL 11, 2016
Facebook supplies a free tool called Audience Insights we can use to learn more about our market without wasting money to narrow the field down to a reasonable size. Social Media Tools Facebook Facebook ads
How social media is like spaghetti sauce
SEPTEMBER 16, 2014
As marketers we are often focused on the end goal, to make our product appealing to consumers. One third of the US market wanted chunky tomato sauce and it wasn’t even on the supermarket shelves! When Prego released a chunky sauce they took over the market. The food industry started to market varieties more and one-taste-fits-all products less. Probably not.
8 strategies for Pinterest for business
JUNE 11, 2012
Still, the traffic reported coming from this site cannot be ignored, and the ways people are leveraging it’s popularity to market their businesses is very interesting.Here are just a few. 1. Users love the backstage glimpse of Fashion Week, and then end up on the Nordstrom shop pages.What stories does your market love to hear about? 3. It’s not about you. Be subtle. Win win.
How to Participate in a Tweet Chat
AUGUST 3, 2011
It is not OK (in most cases) to use a tweet chat stream to market your own product or services. Twitter chats, sometimes known as a Twitter party or a tweet chat, happen when a group of people all tweet about the same topic using a specific tag (#) called a hashtag that allows it to be followed on Twitter. This post is to give you a quick overview on how to join a tweet chat. How to listen.
Master The Next Wave Of Social
As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind
What is your Reach on Facebook? (Any why you shouldn’t care)
APRIL 5, 2012
To me it seems like a marketing ploy to put the reach as the one big graph in your “insights” tab and not the “people talking about” tab. A client contacted me this morning, upset because her “reach” seems to be seriously declining on Facebook. For Here’s how Facebook defines reach. People might see your content through more than one of these channels. Bottom line?
What Online Marketers Can Learn From the Red Bull Jump
OCTOBER 15, 2012
It’s also a great lesson in how marketing on and offline has changed. Even the chevy ad that got such great coverage in this case, and potentially supported a big part of the marketing expenses for Red Bull. Keep consistently creating engaging content as part of your marketing program. Yesterday was a momentous event in advertising history. Red Bull on Twitter. Facebook.
15 Amazing Women Bloggers You Should Get to Know
DECEMBER 27, 2011
She’s smart, she says it like it is, and her insights on business and marketing are spot on. Naomidunford Naomi is one smart marketer. She calls herself a “micro business marketing consultant”meaning she loves to help small companies get the most out of their marketing without spending a ton of money doing it. Amber Naslund. Naomi Dunford. CJ Brasiel.
Easy guide to the Periscope video streaming app
MAY 12, 2015
If you are broadcasting location specific, from a conference or to market your restaurant, think about putting the location in the title. I did a search today on Google Trends comparing Periscope and Meerkat. For the moment at least, it looks like Periscope is getting more traction. What’s new. A lot has changed with Periscope since my last post on streaming video apps. Choose wisely.
Who will win the video app wars?
MAY 4, 2015
We all know video is wildly popular across the board and people love the experience of sharing their life experiences with others in real time.When Meerkat launched in March it got a huge bump from social media marketers who created live video in real time from the South by Southwest conference. I’ve been writing this post for weeks. Remember Qik (say “quick”)? link] />.
Marketers, what’s your story?
MARCH 9, 2016
As marketers, we often have an idea of who we believe our market to be, what they want, and what kind of messaging will work for them. mindful social social business Content Marketing MarketingBut are we really just talking to ourselves? We can be too close to the product and too specific about details our audience doesn’t understand. Maybe we know […].
Grow Your Twitter Following With Chats
FEBRUARY 25, 2013
If you’re an author and you want to learn about how to market your book. Oh boy, another “ how to grow your Twitter following ” post! If you came here looking for an easy way to get thousands of followers without lifting a finger, move on. You’re in the wrong place. You’re going to have to work for it. What’s a Twitter Chat? Why a Tweet Chat? PR Chat.
How can using social media as an employee help my company?
DECEMBER 14, 2011
Look for questions about features your customer base would like to see and be the first to bring it to market. Let’s say you’re not looking for a job. You’re happy in your company, so why build a personal brand through social media? Why expand your Linkedin profile beyond an out-dated online resume? Professional development and networking with peers. Recruiting.
CEOs-Roll Up Your Social Media Sleeves
FEBRUARY 27, 2013
It may sound like a recipe for disaster for any CEO edgy enough to take center stage in a content marketing strategy…except when it works. The lesson is clear: CEO’s that are active in social media and content marketing efforts ignite conversation. By Frank Strong. His sleeves were rolled up. His tie was loose. He swore. It was all public. Armed with $9.8 Not especially.
Social Media for the Busy Sales Person
JANUARY 14, 2013
I’ve gotten quite a bit of great feedback on my last post, the 5 traits of the social sales person. The post really seems to have struck a nerve with a lot of people, even though it barely touches the surface of how sales people can use social media to get more business. Of course that’s a lot of the feedback I got. It’s not deep enough. Here’s a link to register now.
Content Marketing and Social Business
MARCH 16, 2014
Content marketing is the new buzzword on the lips of every marketer these days, but what does it mean for your newly social business? That last one is a trick by the way, you need to know that content marketing is a long-term strategy. The easy answer is that depends. It depends on what your goals are and how you plan to measure your success. Where do we get content?
14 step bare-bones guide to influencer outreach
OCTOBER 29, 2012
Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Is influence based on number of connections? Klout , Peer Index or Kred score? combination of all of the above? How do you identify them and what do you do with that information once you think you know who they are? Will you share their blog posts?
Is Brand Engagement Over on Facebook?
DECEMBER 12, 2014
Use Facebook as just another social media network in your toolbox but not as the be-all end-all of your marketing campaign. Every brands needs are different of course, and if you need help evaluating how your brand is using social media as part of your marketing strategy let me know. I’m happy to do an audit help brainstorm your best options to meet your goals. The Wall St.
What Makes a Business Social?
MARCH 12, 2013
Now before you jump on all the social sites spewing out canned marketing messages in the vain hope people will see them and flock to your business let me reiterate. They couldn’t give a flying crap about your marketing message. A social business could be most simply defined as a business which engages with it’s customer base socially. Social business and evangelism.
Are you using old skool strategies with new media tools?
AUGUST 18, 2014
It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation. recently had an issue with a purchase at Whole Foods market. Do you really talk to a brand? No, you don’t. No big deal really, but I expressed my disappointment online.
Mindful Social Business
APRIL 18, 2014
Better awareness of the needs of your market. The concept of mindfulness in business is not new, but in this age of complexity it can’t be over-emphasized that we need more of it. Especially in social media, taking the time to actively notice what’s going on before engaging can lead to a more focused, enlightening and productive experience for everyone. What your customers want.
5 Traits of the Social Sales Person
JANUARY 10, 2013
Understands competitors their products and markets. Willing to listen to what the market wants and what their issues are. Understand competitors, their products and markets. Listen to what the market wants and what their issues are. This is different than knowing what you want to sell to the market. I love dealing with a talented sales person. Asks good questions.
Are you an intentional marketer?
MARCH 8, 2015
Are you intentional with your social marketing? Most marketers will say yes–or at least most of the time, and hey, nobody’s perfekt right? Because your market is there? Setting up those intentions will help you keep your marketing on track and align your messaging with your mission. Corporate Social Media Marketing mindfulsocial Because your competitor is?
Social Media Doesn’t Make Sales – People Do
FEBRUARY 8, 2012
There’s a deep, dark secret that the social media marketers don’t want you to know. Just one of the tools you should have as part of your online marketing. It doesn’t matter what your social media strategy is unless it includes what you expect the prospect to do after they find you through social media. Whaaat? It’s how you use it that counts. Social Media
Making Google+ Worth Your Time
AUGUST 1, 2012
Steve Farnsworth Has lots of good tips about social media, marketing, PR and business. He calls it “New School Marketing” Debra Askanase Is on top of what’s going on in the non profit sector and online community building. This morning I had a conversation with a friend about Google+ and it’s a conversation I used to have about Twitter. Get set. Share.
5 Top Social Media Professionals on Google+
MAY 30, 2012
Google+ is full of twists and turns when it comes to evaluating its usefulness. I’m sure many in the search marketing world will echo the sentiment that Google+ participation has initially felt like an obligation because of the potential impact on search visibility. Search Marketers must know the details to properly advise clients. It’s Twitter on steroids. Twitter.
Social Networking to Advance Your Career
APRIL 29, 2013
Global Social Media Marketing, Cisco Systems. We talked a bit about Vine and how it is being used by a broad scope of people, from filmmakers to big brands and marketers, even some Twitter and Vine resumes or request for product information. h/t & love to dear friends @ meghanscibona @ monkeyprime @ smixel for helping w/ my #TwitterResume vine.co/v/b6wxtwrwP7P LaSandra Brill Sr.
There Is No Free Social Media For Business
DECEMBER 10, 2013
Businesses flocked to both networks and created free accounts to market their wares as well as paying a nominal fee to get their content in front of interested users. Many businesses have shifted to using social sites as customer support venues, marketing platforms and communities. Still, Waay back in the 1990s I co-founded a startup on-line community for the restaurant industry.
7 steps to an effective social media plan
AUGUST 29, 2011
Creating a social media plan has to be very specific to the needs, resources and market of the business who needs it. Sure, you may decide to use the same tools and some of the same strategies and techniques as someone else but still, your particular resources, markets and needs are subtly different from everyone else’s or there would be no need for your specific business.
Getting real engagement on your Facebook page
APRIL 18, 2012
Quit marketing. What a missed opportunity to learn more about your market, what they like, and what value they might be able to add to your Facebook community! Many Facebook page owners are disappointed with the results they are getting from their Facebook pages. Hooey. This just doesn’t happen unless you’ve got a vibrant community and are expanding it to Facebook. So what do you do?
When content calendars are not the answer
OCTOBER 9, 2014
It may be tempting to fill in the calendar with all the marketing info you possibly can and call it a day. The remaining 25% can be about you, though it still should be useful and valuable information not canned marketing speak, and that 25% can certainly be planned out in a content calendar! All good right? Yes and no. It Awesome. What does a content calendar look like? Bottom line?