There should be no question that our notions of influence have further changed the dynamics of social media and marketing. For marketers, this is yet another intriguing method in what is becoming a long list of possible marketing innovations. Providing yet another outlet for marketers. The opportunities here are extraordinary both for marketers and brands, just as they are for the influencers themselves. Tweet Since the mainstream explosion of social media, the quest for social metrics and analytics has been a top priority for many. Photo credit ). MORE >>

Home It’s Josip Archives Let’s Talk The Word on the Web Why and How You Should Be Mobile Marketing to Millennials Written on August 3, 2010 by Josip Petrusa 1 Comment Tweet Share 1 save The last few years have been nothing short of exciting and challenging times for marketers and advertisers. These avenues have been polluted by our traditional understandings of marketing and advertising. The overshadowing of mobile marketing by the social world is something I find fascinating. Mobile Marketing to Millennials Millennials are significant mobile users. MORE >>

So why do you market and advertise to us like we’re only do one thing at a time. But hold on a sec, I have to send this message… Targeting the Millennial market is by no means an easy one. But if you’re smart about it, there are a series of clever and non-traditional ways that can be used, aside from the over-emphasis on social media marketing along with other obvious and quickly drawn conclusions. Yes, we YouTube, Facebook, text, share and connect, but just because we do it shouldn’t suggest that if you do it we’ll necessarily tag along. But be creative. Be open-minded. MORE >>

by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 After all we’ve never fought a great war. We’re taking to long to grow-up. MORE >>

When you combine that with the constant advancement of mobile technology and the move of market forces into affordability, we begin see profound decentralizing forces taking place here and the culmination of a crucial paradigm shift. Consumer Trends Facebook Generation Y/Millennials Internet Marketing Mobile Communication Social Media Technology Twitter BBM BlackBerry collaboration facebooking Gen-Y Generation Y human behaviour iphone Millennials Mobile mobile behaviour Mobile phones smart phones texting TV tweeting webMobile has become synonymous with Millennials. Photo credit ). MORE >>