The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Since social media is ideally about creating and cultivating relationships with other people, a social media policy needs to consider those relationships and respect them while also making it clear to employees that they also have a relationship with the company. Great topic, thanks for opening up the discussion. MORE >>

Blog business marketing busienss development over promotion self-promotion Taylor EllwoodOne of the activities that I notice business owners do, especially ones who have just started out or don’t have a lot of income flowing in, is that they will over promote themselves. The reason is obvious: They are desperate to get business and they are trying to tell everyone they know about what they have to offer. They’ll go everywhere and talk about their business and try and get business cards without really trying to learn about the other people. MORE >>

Joining in the conversation will do more for your marketing than just posting links to your website. The word engagement is thrown around a lot in social media as a way of describing what people should do. In a recent post, I discussed how Pepsico handled a PR crisis by being as proactive as possible in contacting people who were upset by an ad they put out. That’s a good practice to do for handling crisis situations. However, its also worthwhile to consider what kind of social media behaviors you should be doing in general, in order to effectively “Engage&# your audience. MORE >>

Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes 5 tips to manage your time on social media Posted September 8th, 2010 by admin and filed in Social Media , business , social media behavior Tags: Social Media , social media behavior , social media strategy , Taylor Ellwood , Time management View Comments The other day a client told me that one of her biggest challenges is figuring out how to fit social media marketing into her time schedule. But it doesn’t have to be that way. Define your audience as well. MORE >>

Lots of people talk about social media, but very few really get it in a way that is truly comprehensive and shows understanding not just of marketing or networking or customer service, but also the very real social aspect of social media. And yet people want relationships, want trust, want something more than the usual marketing campaign, complete with cheesy advertisements. Social Media social media behavior social media experts social media marketing Taylor EllwoodI still write about social media. You can listen to the interview here. MORE >>