| | | Gemma Went | |  Marketing | 125 articles |
| Page 1 of 2 | Previous | Next | GEMMA WENT JUNE 23, 2010  Case Study Crunch: FMCG Social Media Case Studies « The Cube Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Case Study Crunch: FMCG Social Media Case Studies 23/06/2010 tags: Case Studies , Marketing , Social Media by Annalisa Morgan Over the past year or so, FMCG’s have had their fair share of social media successes and failures. Nestle anyone?) Did you enjoy this post? really enjoyed putting it together! | GEMMA WENT JULY 8, 2010  Case Study Crunch: Retail Social Media Case Studies « The Cube Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Case Study Crunch: Retail Social Media Case Studies 08/07/2010 tags: Case Studies , Marketing , Social Media , Social media case studies by Annalisa Morgan In retail, social media is everywhere. Staples | Social Media At Work | 06-05-10 Twitter is a Marketing and Sales Engine for Staples Platform: Twitter. | | | | | |
| GEMMA WENT AUGUST 19, 2010  The social media strategy series: Identifying goals and objectives. So start with your business plan and marketing strategy. If you have a marketing strategy (and if not, why not?) Obviously this list may not be right for your business and you won’t know which objectives are right until you’ve analysed the business plan and/or marketing strategy, but it gives you a good idea of the types of goals you can achieve by using social media. | GEMMA WENT SEPTEMBER 19, 2010  The social media strategy series: Metrics and Measurement « The Cube Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The social media strategy series: Metrics and Measurement 20/09/2010 tags: social media strategy , social media ROI , social media metrics , how to measure social media by Gemma Went The next post in our social media strategy series looks at the all important ‘metrics and measurement’ The ROI bit. | GEMMA WENT JULY 1, 2010  Top 10 Social Media, PR and Marketing Links of the Month Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Top 10 Social Media, PR and Marketing Links of the Month: June 01/07/2010 tags: top 10 social media marketing pr links by Gemma Went So, after feedback from this post and conversations with a few people, we’ve decided to stop weekly Top 10 links posts as they were a bit much for too many people. | GEMMA WENT DECEMBER 21, 2011 Looking backwards and Forwards: What we’ve learnt in 2011 vs what’s next in 2012 Marketing PR Social Media Tips 2011 trends 2011 learnings 2011 comms review 2012 comms forecast 2012 predictionsThis time last year I ran a ‘looking backwards and forwards‘ post and it was pretty popular. So it made sense to give it another airing and ask some clever comms folk the following questions: What was your biggest learning from a comms perspective in 2011? What is your one key comms forecast for 2012? … Read more. | | | | | | | |
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GEMMA WENT | TUESDAY, SEPTEMBER 7, 2010  Which are the top business tools and apps?
Share this: StumbleUpon Digg Reddit from → Social Media ← Top 10 Social Media, PR and Marketing Links of the Month: August The social media strategy series: Developing tactics → No comments yet Click here to cancel reply. Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Which are the top tools and apps? 07/09/2010 tags: Best tools and apps , Top social media tools by Gemma Went Folks, I have something to ask of you. I’d like to learn which tools and apps (used primarily for business) you can’t live without. what a year! MORE >> -
GEMMA WENT | WEDNESDAY, JULY 21, 2010  The social media strategy series: Is social media right for your.
Do you have other marketing or pr priorities to deal with first? Video: Vital statistics for B2B marketers → 15 Comments leave one → Scott Gould permalink 21/07/2010 10:58 pm Grest content Gemma – very, very useful. especially like the “Do you have the time for it&# There is still a handful of business owners who sees social media marketing as &# a quick stuff to be done &# It is important to remember that social media marketing shouldn’t being seen as a campaign or quick buzz that you can have online but more as an ongoing strategy. MORE >> -
GEMMA WENT | THURSDAY, SEPTEMBER 2, 2010  The social media strategy series: Finding your audiences « The Cube
Share this: StumbleUpon Digg Reddit from → Social Media Strategy Series ← A framework for measuring social media Top 10 Social Media, PR and Marketing Links of the Month: August → 3 Comments leave one → Trackbacks The social media strategy series: Developing tactics « The Cube Page not found « The Cube The social media strategy series: Metrics and Measurement « The Cube Click here to cancel reply. If you’ve missed the previous posts in this series, you can find them here: Is social media right for your business? Not necessarily. Handy. MORE >> -
GEMMA WENT | MONDAY, DECEMBER 20, 2010 Looking backwards and forwards: What we’ve learnt in 2010 vs what’s next in 2011
Marketing Social Media Trends 2010 learnings 2011 trends communicationsHere’s my obligatory trends post. But lo, it’s not the standard list of trends from my perspective. Instead I sent out a plea to some respected comms folk and ask these two questions: 1. What was your biggest learning from a communications perspective in 2010? What is your one, key communications trend or forecast [.]. MORE >> -
GEMMA WENT | THURSDAY, SEPTEMBER 9, 2010  The social media strategy series: Developing tactics « The Cube
The social media strategy series: Developing tactics Categories Branding Business advice Case Study Crunch Collaboration Content Marketing Copywriting Customer Service Design Events Innovation Lovin' Marketing Measurement PR ROI Sales Search Social Media Blogging Facebook Foursquare Linked In Twitter Social Media Strategy Series Strategy Tip of the Week Tools and Apps Top 10 Links of the Month Top 10 links of the Week Video Viral Web development SEO Twitter Updates @ GaryDayEllison Never apologise, they're a source of amusement :) 1 hour ago About to watch Single Father. MORE >> -
- Top 10 Social Media, PR and Marketing Links of the Month: December GEMMA WENT | FRIDAY, JANUARY 7, 2011
- The social media strategy series: Getting Buy In « The Cube GEMMA WENT | WEDNESDAY, JULY 28, 2010
- Social Media Marketing for Business: Presentation « The Cube GEMMA WENT | FRIDAY, AUGUST 20, 2010
- If you aren’t using social media to become a better company, you aren’t using it right GEMMA WENT | MONDAY, MARCH 28, 2011
- Survey results: The top Twitter tools and apps « The Cube GEMMA WENT | WEDNESDAY, OCTOBER 6, 2010
- Top 10 Social Media, PR and Marketing Links of the Month: August. GEMMA WENT | MONDAY, SEPTEMBER 6, 2010
- Top 30 social media, marketing, pr blogs « The Cube GEMMA WENT | SATURDAY, JANUARY 16, 2010
- Open for business GEMMA WENT | MONDAY, SEPTEMBER 26, 2011
- Looking backwards and Forwards: What we’ve learnt in 2011 vs what’s next in 2012 GEMMA WENT | WEDNESDAY, DECEMBER 21, 2011
- Infographic: The psychology of social commerce GEMMA WENT | MONDAY, DECEMBER 5, 2011
- European social media trends « The Cube GEMMA WENT | TUESDAY, JANUARY 12, 2010
- I’m going to tell you a story … GEMMA WENT | WEDNESDAY, MAY 4, 2011
- The real life social network GEMMA WENT | FRIDAY, JULY 9, 2010
- Which are the top tools and apps: The results « The Cube GEMMA WENT | MONDAY, SEPTEMBER 27, 2010
- Top 10 Social Media, PR and Marketing Links of the Month GEMMA WENT | TUESDAY, AUGUST 10, 2010
- Do You Know Who's Watching You? GEMMA WENT | FRIDAY, AUGUST 13, 2010
- 100 pieces of business advice – by you GEMMA WENT | FRIDAY, JUNE 4, 2010
- A framework for measuring social media « The Cube GEMMA WENT | TUESDAY, AUGUST 24, 2010
- Bad grammar, bad spelling: Is language as we know it, changing. GEMMA WENT | MONDAY, JULY 19, 2010
- So you've got a blog, now what? How to promote your bloggo GEMMA WENT | MONDAY, JULY 5, 2010
- Retuning your Twitter dials GEMMA WENT | WEDNESDAY, SEPTEMBER 22, 2010
- What would YOU like to read here? GEMMA WENT | WEDNESDAY, JANUARY 5, 2011
- The Strategy Series GEMMA WENT | FRIDAY, JULY 16, 2010
- Infographic: The psychology of social commerce GEMMA WENT | MONDAY, DECEMBER 5, 2011
- Case Study Crunch: Social Media case studies in Entertainment (TV. GEMMA WENT | TUESDAY, JUNE 8, 2010
- Social Media DIY: Get Started With Our Top 7 Tutorials GEMMA WENT | WEDNESDAY, JUNE 30, 2010
- Chat comes to Twitter in the form of Bonfire GEMMA WENT | TUESDAY, NOVEMBER 22, 2011
- Chat comes to Twitter in the form of Bonfire GEMMA WENT | TUESDAY, NOVEMBER 22, 2011
- Social Media is dead, long live Common Sense: Great presentation. GEMMA WENT | THURSDAY, APRIL 1, 2010
- Kill The Five Year Plan: Is It Time To Unplan Your Business? GEMMA WENT | WEDNESDAY, APRIL 7, 2010
- If you aren’t using social media to become a better company, you aren’t using it right GEMMA WENT | MONDAY, MARCH 28, 2011
- Top 10 social media, marketing and pr links from last week GEMMA WENT | MONDAY, JUNE 7, 2010
- Another great deck to share: Six Digital Trends To Watch « The Cube GEMMA WENT | WEDNESDAY, JULY 14, 2010
- Lovin': Hootsuite Gets An Upgrade – The Cube's Review « The Cube GEMMA WENT | MONDAY, JUNE 28, 2010
- Case Study Crunch: Social Media Case Studies in Food & Drink, Part. GEMMA WENT | WEDNESDAY, MAY 19, 2010
- Video: Vital statistics for B2B marketers GEMMA WENT | FRIDAY, JULY 23, 2010
- LiveTech: A social media event for the events industry – 25% off GEMMA WENT | THURSDAY, OCTOBER 13, 2011
- Why community matters GEMMA WENT | FRIDAY, DECEMBER 10, 2010
- The role of social media in brand storytelling GEMMA WENT | TUESDAY, OCTOBER 18, 2011
- Case Study Crunch: IT and Technical GEMMA WENT | WEDNESDAY, MAY 26, 2010
- The #CommsChat Social Media Strategy Special GEMMA WENT | SUNDAY, AUGUST 22, 2010
- Looking backwards and forwards: What we’ve learnt in 2010 vs what’s next in 2011 GEMMA WENT | MONDAY, DECEMBER 20, 2010
- Lovin': Paper.Li GEMMA WENT | WEDNESDAY, JUNE 2, 2010
- If you aren’t using social media to become a better company, you aren’t using it right GEMMA WENT | MONDAY, MARCH 28, 2011
- The role of social media in brand storytelling GEMMA WENT | TUESDAY, OCTOBER 18, 2011
- The best advent calendar. Ever. GEMMA WENT | FRIDAY, DECEMBER 2, 2011
- The best advent calendar. Ever. GEMMA WENT | FRIDAY, DECEMBER 2, 2011
- Top 10 Social Media, PR and Marketing Links of the Month: December GEMMA WENT | FRIDAY, JANUARY 7, 2011
- I’m going to tell you a story … GEMMA WENT | WEDNESDAY, MAY 4, 2011
- Looking backwards and forwards: What we’ve learnt in 2010 vs what’s next in 2011 GEMMA WENT | MONDAY, DECEMBER 20, 2010
- What would YOU like to read here? GEMMA WENT | WEDNESDAY, JANUARY 5, 2011
- Top 10 Social Media, PR and Marketing Links of the Month: December GEMMA WENT | FRIDAY, JANUARY 7, 2011
- I’m going to tell you a story … GEMMA WENT | WEDNESDAY, MAY 4, 2011
- What matters now GEMMA WENT | THURSDAY, DECEMBER 17, 2009
- Adding social media to the mix. Should you? Could you? Would you? GEMMA WENT | MONDAY, DECEMBER 21, 2009
- Which are the best Twitter apps … The Results « The Cube GEMMA WENT | MONDAY, DECEMBER 21, 2009
- Need help with your 2010 strategy? GEMMA WENT | WEDNESDAY, DECEMBER 30, 2009
- Happy first birthday to us … what a year! « The Cube GEMMA WENT | FRIDAY, JANUARY 1, 2010
- A look back at the top links of 2009 GEMMA WENT | MONDAY, JANUARY 4, 2010
- Calling all bloggers! « The Cube GEMMA WENT | TUESDAY, JANUARY 5, 2010
- Put down those shiny toys and get back to business people GEMMA WENT | WEDNESDAY, JANUARY 6, 2010
- Do Almost Anything Online in 2010 GEMMA WENT | THURSDAY, JANUARY 14, 2010
- The future of social networking GEMMA WENT | THURSDAY, JANUARY 14, 2010
- Merging offline and online : two events we're speaking at GEMMA WENT | WEDNESDAY, JANUARY 20, 2010
- 10 ideas for the new decade : David Armano GEMMA WENT | THURSDAY, JANUARY 21, 2010
- Key content marketing trends for 2010 GEMMA WENT | SUNDAY, JANUARY 24, 2010
- Cube Conversation: We talk social media/digital engagement with. GEMMA WENT | TUESDAY, JANUARY 26, 2010
- Unlocking the value of Foursquare « The Cube GEMMA WENT | THURSDAY, JANUARY 28, 2010
- Steve Rubel interviews Scott Monty on Ford's Social Media Strategy GEMMA WENT | MONDAY, FEBRUARY 1, 2010
- Top 10 social media, pr and marketing links: January 2010 GEMMA WENT | THURSDAY, FEBRUARY 4, 2010
- An introduction to blogging: Making your mark on the blogosphere GEMMA WENT | TUESDAY, FEBRUARY 9, 2010
- Two great series on running a social media program and social. GEMMA WENT | SUNDAY, FEBRUARY 14, 2010
- Video: The Science of Social Media Marketing from Dan Zarrella GEMMA WENT | WEDNESDAY, FEBRUARY 17, 2010
- A little less scare mongering, a little more common sense please GEMMA WENT | SATURDAY, FEBRUARY 20, 2010
- Top 10 social media, marketing and pr links from last week GEMMA WENT | MONDAY, FEBRUARY 22, 2010
- New series: Tip of the week. First up, TeuxDeux GEMMA WENT | WEDNESDAY, FEBRUARY 24, 2010
- Social media is more than a numbers game. Guest post from Ben LaMothe GEMMA WENT | FRIDAY, FEBRUARY 26, 2010
- Likeminds 2010 : A true people to people social media conference GEMMA WENT | SUNDAY, FEBRUARY 28, 2010
- Top 10 social media, marketing and pr links from last week GEMMA WENT | MONDAY, MARCH 1, 2010
- Tip of the Week: Hootsuite GEMMA WENT | FRIDAY, MARCH 5, 2010
- Top 10 social media, marketing and pr links from last week GEMMA WENT | MONDAY, MARCH 8, 2010
- Tip of the Week: Twitter Search GEMMA WENT | WEDNESDAY, MARCH 10, 2010
- Top 10 social media, marketing and pr links from last week GEMMA WENT | SUNDAY, MARCH 14, 2010
- Analytics for SEO View more presentations from Ian Lurie. Filed. GEMMA WENT | MONDAY, MARCH 15, 2010
- How to get SEO analytics beyond the stone age: Presentation from. GEMMA WENT | TUESDAY, MARCH 16, 2010
- Top 10 social media, marketing and pr links from last week GEMMA WENT | SUNDAY, MARCH 21, 2010
- Ian Sanders gives us the lowdown on SXSW10 GEMMA WENT | MONDAY, MARCH 22, 2010
- Top 10 social media, marketing and pr links from last week GEMMA WENT | SUNDAY, MARCH 28, 2010
- Likeminds Presentation Round-Up GEMMA WENT | TUESDAY, MARCH 30, 2010
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