Gemma Went

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How to nail social media in 30 minutes a day

Gemma Went

Pick your platform(s) Nailing your social media marketing does not mean you have to conquer every channel out there. If you’re serious about succeeding on social in 30 minutes a day (or less), you can. You simply have to put in the effort to set up your system. Who is your target audience? Where do […]. Handy tips Social Media simply smart social media

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Looking backwards and Forwards: What we’ve learnt in 2011 vs what’s next in 2012

Gemma Went

Marketing PR Social Media Tips 2011 trends 2011 learnings 2011 comms review 2012 comms forecast 2012 predictionsThis time last year I ran a ‘looking backwards and forwards‘ post and it was pretty popular. So it made sense to give it another airing and ask some clever comms folk the following questions: What was your biggest learning from a comms perspective in 2011? What is your one key comms forecast for 2012? … Read more.

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Expert Q&A – Social media & content creation: what’s tax-deductible?

Gemma Went

This time, we were talking all about what’s tax-deductible, what’s an expense, and what’s a capital item in your social media and content marketing. Content Marketing Expert Q&As Marketing Social Media Tools and Apps business content creation expenses expert Q&A tax-deductible taxesThis week’s Simply Smart Social Expert Q&A was with Rosie Slosek of One Man Band Accounting. Do plug-ins and pieces of software count as capital items? It depends on how you […]. appeared first on Gemma Went.

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Open for business

Gemma Went

News digital strategy marketing consultant social media consultant social media strategyA little while ago I made the leap from my business, Red Cube, to the new brand story agency, Aesop. It was a bold move, giving up my own business to join someone else. hadn’t really been looking at the time, but the opportunity showed its face and my instinct was to jump. Well … Read more.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

If you aren’t using social media to become a better company, you aren’t using it right

Gemma Went

Marketing Social Media Strategy Olivier Blanchard social business social media strategyI happened upon a rather useful deck earlier and it’s only right and proper that I share it with you here. The author will come as no shock, I can often be found sharing his decks, opinions, posts and (now) book (if you’ve not heard about it, Social Media ROI is a must have for [.].

Looking backwards and forwards: What we’ve learnt in 2010 vs what’s next in 2011

Gemma Went

Marketing Social Media Trends 2010 learnings 2011 trends communicationsHere’s my obligatory trends post. But lo, it’s not the standard list of trends from my perspective. Instead I sent out a plea to some respected comms folk and ask these two questions: 1. What was your biggest learning from a communications perspective in 2010? 2. What is your one, key communications trend or forecast [.].

The social media strategy series: Getting Buy In « The Cube

Gemma Went

The Business Case Aligning with the business First things first, get hold of the business plan and marketing strategy. Share this: StumbleUpon Digg Reddit from → Social Media , Social Media Strategy Series , Strategy ← Video: Vital statistics for B2B marketers The importance of taking a break. So let’s crack on with post number two: Getting Buy In. Twitter? Linked In?

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The social media strategy series: Finding your audiences « The Cube

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The social media strategy series: Finding your audiences 02/09/2010 tags: social media strategy by Gemma Went The next post in our social media strategy series is all about finding your audiences. You’ve already identified your goals and objectives and you understand what you want to achieve. Handy.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well

The social media strategy series: Identifying goals and objectives.

Gemma Went

So start with your business plan and marketing strategy. If you have a marketing strategy (and if not, why not?) go through those goals and pull out those that social media can help you to achieve. Social Media Marketing for Business: Presentation → 6 Comments leave one → JBBC permalink 25/08/2010 11:49 am Gemma, this has been an excellent series. what a year!

I’m going to tell you a story …

Gemma Went

Marketing aesopagencyOnce upon a time, in September last year, I embarked on a journey with a new client. This new client was a new agency, an exciting new agency at that. Why Why so exciting, I hear you ask? Well, this new agency had a new model at its core. model that uncovers and shares brand stories. [.].

The best advent calendar. Ever.

Gemma Went

Awesome stuff MarketingI had to share this. Had to I tell thee. The master of finding awesome stuff (aka James Whatley) shared this on Twitter yesterday and I fell in love. It’s brilliant. It’s now on my bookmark bar so I can visit it daily and smile. suggest you do the same. Click here to see … Read more.

Case Study Crunch: FMCG Social Media Case Studies « The Cube

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Case Study Crunch: FMCG Social Media Case Studies 23/06/2010 tags: Case Studies , Marketing , Social Media by Annalisa Morgan Over the past year or so, FMCG’s have had their fair share of social media successes and failures. Nestle anyone?) Did you enjoy this post? really enjoyed putting it together!

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

The social media strategy series: Metrics and Measurement « The Cube

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The social media strategy series: Metrics and Measurement 20/09/2010 tags: social media strategy , social media ROI , social media metrics , how to measure social media by Gemma Went The next post in our social media strategy series looks at the all important ‘metrics and measurement’ The ROI bit.

I’m going to tell you a story …

Gemma Went

Marketing aesopagencyOnce upon a time, in September last year, I embarked on a journey with a new client. This new client was a new agency, an exciting new agency at that. Why Why so exciting, I hear you ask? Well, this new agency had a new model at its core. model that uncovers and shares brand stories. [.].

Case Study Crunch: Social Media Case Studies in Food & Drink, Part.

Gemma Went

We can also chat there if you like Share this: StumbleUpon Digg Reddit from → Case Study Crunch , Marketing , Social Media ← Top 10 social media, marketing and pr links from last week Top 10 social media, marketing and pr links from last week → 5 Comments leave one → Adam Cohen permalink 20/05/2010 12:31 pm Terrific list of case studies – thanks for gathering and sharing.

Top 10 Social Media, PR and Marketing Links of the Month: December

Gemma Went

Marketing Social Media Top 10 Links of the Month top 10 social media marketing pr linksOk, you got me. haven’t done this for ages (since August). All I can do is apologise (hey, I’m only human). With that done, I’m back with my Top 10 links of the previous month. New readers, these are the most popular links I share on Twitter (some mine, mostly other clever folk), so [.].

More Isn't Always Merrier

Gemma Went

When it comes to thinking about how to include SM tools in our own marketing and business strategies, it’s vital we ask ourselves a very basic (but very vital) series of questions: not ‘how do I get started?’, Is it fair to say that all businesses should jump onto the social media bandwagon and take advantage of as many SM tools as possible? who can take charge of it all).

Top 10 social media, marketing and pr links from last week

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Top 10 social media, marketing and pr links from last week 10/05/2010 tags: top 10 social media marketing pr links by Gemma Went Time for our weekly installment of the top 10 social media, marketing and pr links from last week. Enjoy. Did you enjoy this post? Well were nice like that.If

The real life social network

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The real life social network 09/07/2010 tags: Social Media , the real life social network by Gemma Went I stumbled upon this fantastic presentation by Paul Adams. It totals 216 pages in all, but don’t be put off by that, it’s definitely worth the time investment. There are also some interesting stats.

Top 10 Social Media, PR and Marketing Links of the Month

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Top 10 Social Media, PR and Marketing Links of the Month: June 01/07/2010 tags: top 10 social media marketing pr links by Gemma Went So, after feedback from this post and conversations with a few people, we’ve decided to stop weekly Top 10 links posts as they were a bit much for too many people.

Social Marketing Analytics: a great report from Altimeter

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Social Marketing Analytics: a great report from Altimeter 06/05/2010 tags: Altimetere , social media measurement by Gemma Went The social media results debate continues to rumble on, with many people struggling to get a handle on how to measure social activity. hope you find it useful. what a year!

Top 10 social media, marketing and pr links from last week

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Top 10 social media, marketing and pr links from last week 17/05/2010 tags: top 10 social media marketing pr links by Gemma Went Morning folks, it’s that time of the week again. Here are last week’s top 10 social media, marketing and pr links. Steps That Get Big Shots to Answer Your Email.

Top 10 social media, marketing and pr links from last week

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Top 10 social media, marketing and pr links from last week 05/05/2010 tags: top 10 social media marketing pr links by Gemma Went Here you go folks, the top 10 social media, marketing and pr links from last week. Happy reading. Leave a Reply Who writes this stuff? Well were nice like that.If

Case Study Crunch: IT and Technical

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Case Study Crunch: Social Media Case Studies in IT and Technical 26/05/2010 tags: Case Studies , Marketing , Social Media by Annalisa Morgan Following the success of last week’s  Case Study Crunch: Food & Drink, Part 1 , this week’s post is a rather different kettle of fish: IT and technical.

The role of social media in brand storytelling

Gemma Went

Branding Facebook Social Media Twitter Aleksandr Orlov brand story brand storytelling Compare the Market Isaiah Mustafa social media Old SpiceI thought I’d share a recent post I published on Brand Republic’s The Wall on the role of social media in brand storytelling. hope you enjoy it … Brand storytelling is a bit of a buzzword right now. You can’t read a magazine, blog or agency website without it cropping up in some form … Read more.

Another great deck to share: Six Digital Trends To Watch « The Cube

Gemma Went

Share this: StumbleUpon Digg Reddit from → Marketing ← The real life social network The Social Media Strategy Series → 4 Comments leave one → Steve Rubel permalink 16/07/2010 3:16 am Thank you for being a fan. Unfortunately most of the business population aren’t aware of this yet though. This gives you a nice heads up on what you should be thinking about.

If you aren’t using social media to become a better company, you aren’t using it right

Gemma Went

Marketing Social Media Strategy Olivier Blanchard social business social media strategyI happened upon a rather useful deck earlier and it’s only right and proper that I share it with you here. The author will come as no shock, I can often be found sharing his decks, opinions, posts and (now) book (if you’ve not heard about it, Social Media ROI is a must have for [.].

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Looking backwards and forwards: What we’ve learnt in 2010 vs what’s next in 2011

Gemma Went

Marketing Social Media Trends 2010 learnings 2011 trends communicationsHere’s my obligatory trends post. But lo, it’s not the standard list of trends from my perspective. Instead I sent out a plea to some respected comms folk and asked these two questions: 1. What was your biggest learning from a communications perspective in 2010? 2. What is your one, key communications trend or forecast [.].

Why community matters

Gemma Went

This is a guest post from James Ainsworth, marketing specialist at Alterian. This blog post may upset one or two of you. I’m sorry about that. want to talk about coffee and realise I may well have lost a sizeable audience of tea drinkers before I’ve even got to the good part. You see, [.]. Community Social Media blogging community

Unlocking the value of Foursquare « The Cube

Gemma Went

For me they bridge the gap between the online and offline world, something key in connecting brands with consumers and something that’s missing in current social media marketing activities. Brands aren’t fully onboard yet, but once they do we could see some great results from these apps as social marketing tools. Am I mistaken or have you recently launched a location based bookmarking tool that would be in the same market as Foursquare (albeit loosely)? Foursquare is the clear favourite for me so I will focus more on that here. Well done so far. what a year!

Top 10 social media, marketing and pr links from last week

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Top 10 social media, marketing and pr links from last week 24/05/2010 tags: top 10 social media marketing pr links by Gemma Went A very good (and sunny) morning to all. As promised, here are our top 10 social media, marketing and pr links from last week. Hope you find them useful.

Here are the top 10 social media, marketing and pr links from last.

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Top 10 social media, marketing and pr links from last week 19/04/2010 tags: Top 10 marketing , top 10 social media marketing pr links by Gemma Went Here are the top 10 social media, marketing and pr links from last week. Hope they’re useful. Did you enjoy this post? what a year!

Retuning your Twitter dials

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Retuning your Twitter dials 22/09/2010 tags: reducing Twitter noise , Twitter by Gemma Went Photo by Mr Thinktank I went through a lengthy process last week. My Twitter streams had become populated by a few over sharers and I was missing out on important updates from people I’m keen to connect with. Winner.

The Strategy Series

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The Social Media Strategy Series 16/07/2010 tags: social media strategy by Gemma Went I did a (very) quick presentation on developing a social media strategy at Media 140 recently. So, my friends, the series will start next week and will cover: Checklist: Is social media right for you? Well were nice like that.If

Bad grammar, bad spelling: Is language as we know it, changing.

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Bad grammar, bad spelling: Is language as we know it, changing? 19/07/2010 tags: language , text speak , Writing by Gemma Went On Saturday night I was having a few drinks in a lovely Soho pub where I noticed this graffiti gold dust on the back of a toilet door. You can see the tweet here. talking to each other.

Feedback please people

Gemma Went

Thanks Share this: StumbleUpon Digg Reddit from → Top 10 links of the Week ← Top 10 social media, marketing and pr links from last week Case Study Crunch: FMCG Social Media Case Studies → 10 Comments leave one → Trevor permalink 22/06/2010 6:55 pm I don’t think once a week is too much. I get a couple other sites that email me the 10 most popular links once a week.