Direct Marketing Observations

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What’s the Sweet Spot for Content Marketing?

Direct Marketing Observations

As a digital marketer one of the great challenges is to figure out what your audience wants and then to package that into something that’s measurable and moves the needle. You’d think that with the advent of all the new data tools and analytics packages on the market, that we would know exactly what the customer wants. content marketing digital marketing

Don’t Mistake Activity for Effectiveness in Social Media

Direct Marketing Observations

The world of the content marketer/social media marketer is changing. I had mentioned in a previous post how it resets every day. What that tells us and what a lot of old school social media marketers will tell you (old school being about eight years… ) is that the art of engagement has now become a science. The conversations, have been lost. rush to crank the content out.

Why Entertainment and Social Media are Perfect for Each Other

Direct Marketing Observations

So the balance is playing your music, marketing your music and selling your music. Last time I checked musicians are musicians and NOT marketers and certainly not social media marketers. It’s all about smiles on faces… artists music marketing social media Gasparilla Music festival jazz fest music festivalsYep, WOM. Thats #WOM.    in a nutshell. Why is it?

The One Mistake Every Marketer Makes with Social Media Every Day

Direct Marketing Observations

If you manage a social media team or if you’re the director of marketing or even the CDO or CMO, let’s make sure that some of your most knowledgable people of the brand are doing social; instead of the person who has platform experience but no real world brand experience. digital marketing Social Media marketing #socialmedia CDO CMO customer engagement engagement

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Five Simple Rules for Better Tweeting [Infographic]

Direct Marketing Observations

For that reason, the cracker jack team at Digital Response Marketing Group , has decided to offer up 5 simple rules for better tweeting. Often times reading Twitter feeds can seem almost post-apocalyptic. vast wasteland of nothing. You scroll through your feed and you see nothing redeeming. Fun fact, we used to refer to the World Wide Web with the same disdain. It essentially was the wild, wild, west where anything goes and anything went. Some think that’s no longer the case. never fear, there’s always Twitter. Again, some think that that’s no longer the case either.

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The State of Digital Marketing 2014

Direct Marketing Observations

Thanks to the folks over at   Web Marketing 123  for this Infographic. digital marketing digital

The Content Paradigm Shift

Direct Marketing Observations

This is what digital marketing has become. The world of the content marketer resets every day to square one. The really good marketers know what works and what doesn’t. customer experience consumer trust content marketing Marketing marketing automation I’m cutting to the chase. Content curation tools are great. Every day. It’s a game.

Social Media for Business in 2012 [Infographic]

Direct Marketing Observations

social media Social Media marketingSince it was a short week, we’re going to go with an infogrpahic from Patricia Redsicker.

Ashley Madison and the Case for In the Moment Marketing

Direct Marketing Observations

Meanwhile, what struck me as interesting about all of this, was the usage of in the moment marketing. Smart marketing PR? digital marketing Ashley Madison Social Media marketing TwitterSh*t is getting ready to hit the fan again. Just now on Twitter I was curious about the Ashley Madison scandal. So I did a trending hashtag search on the topic. Pun intended. Seriously?

A Look Back: What to Look for in Your Next Social Media Director Hire

Direct Marketing Observations

Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? It’s either an integral part of every marketing plan or it does have some role. 2. Could you identify and define social media opportunities for clients as they align with their overall digital marketing goals and strategies? Let’s hope so!

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well

From Social to Local to Mobile

Direct Marketing Observations

Retailers and advertisers and marketers used to be able to dictate and call the shots and we as consumers responded like we were pavlov’s favorite dogs. Mobile marketing social media social retail local mobile Search socialYou don’t know this but you are really driving the train. Those times are over. With that said, this infographic might make a bit of sense for you.

Ever Really Look at your Linkedin Contacts?

Direct Marketing Observations

If you, as a digital marketer still don’t know what that value is, well then, shame on you. In 2016, it should be readily apparent that each relevant social platform has a specific value to us. Let’s stop for 30 seconds and re-look at that value of each. Let’s take stock really quick. They all have a specific value and purpose. Right? Do you leverage those contacts at all?

Social May Artificially Validate Motivation and Intent But…

Direct Marketing Observations

You’re a marketer, you’re tasked to sell something online. In order for there to be harmony, success and sales, do you as a marketer need to keep swimming in social circles in order to create genuine relationships in the hopes that one day after you have gotten past the whole trust thing that your prospect/customer will eventually buy something from you the company?

Is Social Media Marketing Effective?

Direct Marketing Observations

Social Media marketing roi social mediaThanks to the folks at MDG.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

Social Media Marketing Wins…and Fails

Direct Marketing Observations

Here’s a great infographic surreptitiously  attached to an MBA in marketing lead gen site.  Be that as it may on the interwebz, this inforgraphic nonetheless, is not bad. social media social media infographics Social Media marketing

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Brands are still not taking Twitter Seriously

Direct Marketing Observations

Brands who put the Twitter and Facebook icons on their site or on their marketing collateral with nothing to really show for it, is not very smart. I’m not nitpicking. But let’s talk about social media icons. We’re starting to see them on everything. Specifically the Twitter and Facebook icons. It’s 2011 and brands are going all in when it comes to social.

The Reality of Social Currency

Direct Marketing Observations

The interview, conducted by Steve Olenski on Explore B2B was titled:  What Twinkies Can Teach Marketers About Comebacks And Social Branding. The good part about this effort is that it stretches the marketing dollars because it creates more visibility and awareness for the re-launch. Though it was a great read, I was struck by two particular exchanges that I’m semi-condensing.

How do you Measure Success?

Direct Marketing Observations

This makes complete sense and yet runs counter to the quote, but is a perfect segue’ into how we all measure success in digital and social marketing. content strategy digital marketing Marketing strategy success So, needless to say, there is a bit of an accumulation. It simply said: How do you measure success? Maybe it’s the timing of words. Maybe it should be your success?

10 Digital Unpredictions for 2013

Direct Marketing Observations

marketers. Marketers will jump on this and snap a gamification piece onto data deletion. But the person or marketing teams who “get” the user and write for the user, they are the new kings. Prepare for the birth of the Social Data Analyst Marketer. In other words, not posting prediction pieces in December does not diminish their likelihood of occurring. Surprised?

30 Social Media Sites, Tools, Posts and Articles that I Bookmarked from 2010

Direct Marketing Observations

Gaming the System: How Marketers Rig the Social Media Machine. 15) One of my favorite posts on Facebook marketing came from my amigo Tamar Weinberg in May- How to Use Facebook for Business and Marketing. 2010 was a heck of a year in so many ways wasn’t it? know it was for me. Let’s get to it. 1) It’s all about networking and sharing isn’t it?

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Yelp is Broken and Social Flashmobs Apparently Rule

Direct Marketing Observations

social media viral marketing viral video amy''s baking company gordon ramsay reddit social media flashmobs yelp I was just reading about the social media meltdown of Amy’s Baking Company in Scottsdale, if you’re not familiar with it, the restaurant was featured on Chef Gordon Ramsay’s Kitchen Nightmares production that airs on the FOX Network. Watching the videos of the show you can see why.

The ROI of Your MOM

Direct Marketing Observations

Flowtown – Social Media Marketing Application. social media measurement roi social media

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Where Are the Jobs and What Can You Make In Social Media?

Direct Marketing Observations

Given what is on the line for some companies, I would have expected more from some of the locations for the strategist and marketing manager positions. As I’ve said many times, I love a good infograph, thus, let’s introduce the  Onward Search Social Media Jobs Salary Guide. Some interesting things to note here. One, there are a lot of good paying  jobs out there in the social media space. Two, I’m surprised that some of the positions and locations are not paying more. What do you think? 2012 Onward Search. social media jobs social media

12 things I thought I knew About Social Media in 2011

Direct Marketing Observations

Last time I checked, brands are still using Twitter as a push style vehicle for marketing and selling product. As 2011 winds down, it’s time for me to reflect on the state of my social media world in 2011. Things that I thought I knew about social media in 2011: 1)      That I knew what I was talking about. Just because I might know more about social media than the average person, it didn’t preclude most corporate heads to assume that they knew just as much about socia l, if not more, than I did. Ugh! 3)      People would trust what I know and do as I advise. Is nothing new? years?

On Influence and Bad Blog Posts

Direct Marketing Observations

blogging SEO/SEM content marketing social mediaI like differing opinions, thoughts and comments. think it’s good to have a variety of thought. No one likes a yes man right? Except maybe in the social media world. Then sometimes it resembles a quid pro quo type of environment. I’ll promote your stuff you promote mine. Here’s why. What if the content sucks? But it works.

Does Good Content Matter Anymore?

Direct Marketing Observations

But there is a simple reason why they (marketers in general) have this burning desire to push out as much digital content as they can-whether it’s theirs or not. As the tablet and smart phone markets continue to expand, so will the amount of water downed re-used content. We’re content starved. The The emergence of tablets and mobile devices has only enhanced our desire to consume digital content. There’s a problem though. When content producers cannot meet the demands of a ravenous public, things can get ugly and the public walks-digitally speaking.

The Secret Sauce of Social Networks

Direct Marketing Observations

Right now, companies are obsessed with or have deduced that the only way to grab market share in social  is to incent their customers into doing something-give them something. It’s the burning question that every marketer wants to know.They are constantly asking themselves how can we get people in and keep them in? What is the secret sauce of a social network? Reward them.

15 Things I’ve Learned from 138 Social Media Tweetchats

Direct Marketing Observations

14) Businesses, brands and companies should incorporate tweetchats into their marketing mix. More than 2 years ago Jason Breed and I decided to create a Tweetchat.  The format was pretty simple, we would find a killer, compelling host in the social space, like a Beth Harte who was our very first host, and we’d pick a killer, topical, compelling, subject. After we settled on the topic, we  would collaborate on 3 questions and off we would go to promote it for the following Tuesday. When Jason first called me, he was looking for ways to  brand  his previous company. Tweetchats work.

Social Media Specialists Are No Longer Needed

Direct Marketing Observations

There was also a time where I used to do nothing but manage PPC campaigns until it just became part of each clients overall web marketing strategy. Marcom people need to know social, marketing, writing, PR, email marketing, advertising and design. blogging PR Public Relations SEO/SEM social media Marketing seo social business Web designIt’s natural and expected.

Four Areas that Digital Marketers Need to Continue to Focus On

Direct Marketing Observations

Enter the age of Big Data and marketers finally doing something with that data.  IDC predicts that the market for Big Data technology and services will reach $16.9 Go Get a Tablet - it’s hard to ignore the mobile and tablet markets. Should we be amazed anymore at how fast digital is moving? Honestly no. But what should we be thinking about as we watch it go by?

Search Results and Quality Content is an Oxymoron

Direct Marketing Observations

Unfortunately we have quite a few lazy, dubious, web marketers who understand that if they have a choice of either writing for search or writing for the public, they are going to opt for search, and the public be damned. Like it or not we are a search driven society. The reason? We see the information that we see first and has ranked well and assume it is the best. The reason? SEO/SEM

What Twitter could learn from Facebook Deals

Direct Marketing Observations

The new service is Facebook’s latest  attempt to tap into the multibillion-dollar market for daily deals online and additionally adds the element of commerce  as well as further keeping their users “in network&# on Facebook. . I know that the comparisons between Facebook and Twitter are not justified. There are other similarities but the fact is they are different.

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The Conundrum of Content

Direct Marketing Observations

content marketing content strategy SEO/SEM content content creation curation Search seoI’ve been somewhat neglecting the blog over the last few months but I have a good excuse er… reason. Others are getting my good content.  Or maybe I should just say they are getting my content, whether it’s good or not, well that’s in the eyes of the reader now isn’t it?

Sure I love the conversation but…

Direct Marketing Observations

Social will always live inside of marketing and PR, but tying it to business functions has now come to the forefront. I used to be a social media purist but I’ve evolved. Or having that cool, deep discussion with a person like David Alston from Radian 6 when his company was just starting to gain traction, or becoming really good friends with someone i respect as much as Beth Harte.

The Relationship Between the Brand and the Customer

Direct Marketing Observations

At the least they, the brands, should be mining all of my demographic, social and personal data so that they can target market to me out the wahzoo. Social Media marketing social brands social consumers social CPGI like Under Armor. like Nike. like Titleist.  Do I love them? No, it’s a platonic relationship. What do I want that relationship to look like? But then what? have to.

Is Social Currency Counterfeit?

Direct Marketing Observations

It needs to be looked at for what it actually is –  the top of the funnel component of a larger program  to generate awareness AND behavior using social media and content marketing. Check out this image.  . But, it’s not magic beans. They’re thinking that presence equates to value divided by attention will equal ROI. . SEO/SEM

What Should Be The Outcome of Brand Conversations in Social?

Direct Marketing Observations

” According to eMarketer , Marketers know that building a Facebook page is not just about collecting “likes” but building relationships with  fans and getting them to share and discuss brand-related content. Do big brands actually have conversations with the people/customers/prospects that friend, follow and fan them? Before we answer that, let’s talk about the dynamics of what we the consumer “feel” if a brand does talk to us. Happiness? sense of belonging or inclusiveness? What should happen after the like? What does a consumer want? Do they want content?

Social Media: What’s Right, What’s Wrong, and What’s Next?

Direct Marketing Observations

It was cool, different and most of all it was viral which is the holy grail for all digital marketers. Because Google understands that if you can keep your people in network, then you can market to them, you can sell to them, and they are that much more valuable to you and your partners. They’re coming. So I wanted to get this out there while it could still mean something.

Seriously, What’s “A Like” Worth on Facebook?

Direct Marketing Observations

A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s). Here was my protracted, elongated and expanded version of the original answer… You’re views on the right metric are dead on. I’m surprised that there are still marketers out there hanging their hat on a metric based on total numbers only, but there are.  Initially marketers and myself included a number of years ago, thought that social success was reflected in growth of followers and likes but sadly though, you can’t.

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The State of Retail Mobility [Infographic]

Direct Marketing Observations

Marketing Mobile marketing retail mobile social retailHow have other top retailers responded to the mobile challenge? Big huge thanks to global IT and business solution provider  Cognizant  for this infographic.

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