Direct Marketing Observations

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What’s the Sweet Spot for Content Marketing?

Direct Marketing Observations

As a digital marketer one of the great challenges is to figure out what your audience wants and then to package that into something that’s measurable and moves the needle. You’d think that with the advent of all the new data tools and analytics packages on the market, that we would know exactly what the customer wants. content marketing digital marketing

Don’t Mistake Activity for Effectiveness in Social Media

Direct Marketing Observations

The world of the content marketer/social media marketer is changing. I had mentioned in a previous post how it resets every day. What that tells us and what a lot of old school social media marketers will tell you (old school being about eight years… ) is that the art of engagement has now become a science. The conversations, have been lost. rush to crank the content out.

The One Mistake Every Marketer Makes with Social Media Every Day

Direct Marketing Observations

If you manage a social media team or if you’re the director of marketing or even the CDO or CMO, let’s make sure that some of your most knowledgable people of the brand are doing social; instead of the person who has platform experience but no real world brand experience. digital marketing Social Media marketing #socialmedia CDO CMO customer engagement engagement

Five Simple Rules for Better Tweeting [Infographic]

Direct Marketing Observations

For that reason, the cracker jack team at Digital Response Marketing Group , has decided to offer up 5 simple rules for better tweeting. Often times reading Twitter feeds can seem almost post-apocalyptic. vast wasteland of nothing. You scroll through your feed and you see nothing redeeming. Fun fact, we used to refer to the World Wide Web with the same disdain. It essentially was the wild, wild, west where anything goes and anything went. Some think that’s no longer the case. never fear, there’s always Twitter. Again, some think that that’s no longer the case either.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Ever Really Look at your Linkedin Contacts?

Direct Marketing Observations

If you, as a digital marketer still don’t know what that value is, well then, shame on you. In 2016, it should be readily apparent that each relevant social platform has a specific value to us. Let’s stop for 30 seconds and re-look at that value of each. Let’s take stock really quick. They all have a specific value and purpose. Right? Do you leverage those contacts at all?

Social May Artificially Validate Motivation and Intent But…

Direct Marketing Observations

You’re a marketer, you’re tasked to sell something online. In order for there to be harmony, success and sales, do you as a marketer need to keep swimming in social circles in order to create genuine relationships in the hopes that one day after you have gotten past the whole trust thing that your prospect/customer will eventually buy something from you the company?

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The Content Paradigm Shift

Direct Marketing Observations

This is what digital marketing has become. The world of the content marketer resets every day to square one. The really good marketers know what works and what doesn’t. customer experience consumer trust content marketing Marketing marketing automation I’m cutting to the chase. Content curation tools are great. Every day. It’s a game.

Ashley Madison and the Case for In the Moment Marketing

Direct Marketing Observations

Meanwhile, what struck me as interesting about all of this, was the usage of in the moment marketing. Smart marketing PR? digital marketing Ashley Madison Social Media marketing TwitterSh*t is getting ready to hit the fan again. Just now on Twitter I was curious about the Ashley Madison scandal. So I did a trending hashtag search on the topic. Pun intended. Seriously?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

From Social to Local to Mobile

Direct Marketing Observations

Retailers and advertisers and marketers used to be able to dictate and call the shots and we as consumers responded like we were pavlov’s favorite dogs. Mobile marketing social media social retail local mobile Search socialYou don’t know this but you are really driving the train. Those times are over. With that said, this infographic might make a bit of sense for you.

A Look Back: What to Look for in Your Next Social Media Director Hire

Direct Marketing Observations

Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? It’s either an integral part of every marketing plan or it does have some role. 2. Could you identify and define social media opportunities for clients as they align with their overall digital marketing goals and strategies? Let’s hope so!

Is Social Media Marketing Effective?

Direct Marketing Observations

Social Media marketing roi social mediaThanks to the folks at MDG.

Brands are still not taking Twitter Seriously

Direct Marketing Observations

Brands who put the Twitter and Facebook icons on their site or on their marketing collateral with nothing to really show for it, is not very smart. I’m not nitpicking. But let’s talk about social media icons. We’re starting to see them on everything. Specifically the Twitter and Facebook icons. It’s 2011 and brands are going all in when it comes to social.

Where Are the Jobs and What Can You Make In Social Media?

Direct Marketing Observations

Given what is on the line for some companies, I would have expected more from some of the locations for the strategist and marketing manager positions. As I’ve said many times, I love a good infograph, thus, let’s introduce the  Onward Search Social Media Jobs Salary Guide. Some interesting things to note here. One, there are a lot of good paying  jobs out there in the social media space. Two, I’m surprised that some of the positions and locations are not paying more. What do you think? 2012 Onward Search. social media jobs social media

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

How do you Measure Success?

Direct Marketing Observations

This makes complete sense and yet runs counter to the quote, but is a perfect segue’ into how we all measure success in digital and social marketing. content strategy digital marketing Marketing strategy success So, needless to say, there is a bit of an accumulation. It simply said: How do you measure success? Maybe it’s the timing of words. Maybe it should be your success?

The Reality of Social Currency

Direct Marketing Observations

The interview, conducted by Steve Olenski on Explore B2B was titled:  What Twinkies Can Teach Marketers About Comebacks And Social Branding. The good part about this effort is that it stretches the marketing dollars because it creates more visibility and awareness for the re-launch. Though it was a great read, I was struck by two particular exchanges that I’m semi-condensing.

The Secret Sauce of Social Networks

Direct Marketing Observations

Right now, companies are obsessed with or have deduced that the only way to grab market share in social  is to incent their customers into doing something-give them something. It’s the burning question that every marketer wants to know.They are constantly asking themselves how can we get people in and keep them in? What is the secret sauce of a social network? Reward them.

Four Areas that Digital Marketers Need to Continue to Focus On

Direct Marketing Observations

Enter the age of Big Data and marketers finally doing something with that data.  IDC predicts that the market for Big Data technology and services will reach $16.9 Go Get a Tablet - it’s hard to ignore the mobile and tablet markets. Should we be amazed anymore at how fast digital is moving? Honestly no. But what should we be thinking about as we watch it go by?

Search Results and Quality Content is an Oxymoron

Direct Marketing Observations

Unfortunately we have quite a few lazy, dubious, web marketers who understand that if they have a choice of either writing for search or writing for the public, they are going to opt for search, and the public be damned. Like it or not we are a search driven society. The reason? We see the information that we see first and has ranked well and assume it is the best. The reason? SEO/SEM

30 Social Media Sites, Tools, Posts and Articles that I Bookmarked from 2010

Direct Marketing Observations

Gaming the System: How Marketers Rig the Social Media Machine. 15) One of my favorite posts on Facebook marketing came from my amigo Tamar Weinberg in May- How to Use Facebook for Business and Marketing. 2010 was a heck of a year in so many ways wasn’t it? know it was for me. Let’s get to it. 1) It’s all about networking and sharing isn’t it?

What Twitter could learn from Facebook Deals

Direct Marketing Observations

The new service is Facebook’s latest  attempt to tap into the multibillion-dollar market for daily deals online and additionally adds the element of commerce  as well as further keeping their users “in network&# on Facebook. . I know that the comparisons between Facebook and Twitter are not justified. There are other similarities but the fact is they are different.

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The ROI of Your MOM

Direct Marketing Observations

Flowtown – Social Media Marketing Application. social media measurement roi social media

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10 Digital Unpredictions for 2013

Direct Marketing Observations

marketers. Marketers will jump on this and snap a gamification piece onto data deletion. But the person or marketing teams who “get” the user and write for the user, they are the new kings. Prepare for the birth of the Social Data Analyst Marketer. In other words, not posting prediction pieces in December does not diminish their likelihood of occurring. Surprised?

Sure I love the conversation but…

Direct Marketing Observations

Social will always live inside of marketing and PR, but tying it to business functions has now come to the forefront. I used to be a social media purist but I’ve evolved. Or having that cool, deep discussion with a person like David Alston from Radian 6 when his company was just starting to gain traction, or becoming really good friends with someone i respect as much as Beth Harte.

The Relationship Between the Brand and the Customer

Direct Marketing Observations

At the least they, the brands, should be mining all of my demographic, social and personal data so that they can target market to me out the wahzoo. Social Media marketing social brands social consumers social CPGI like Under Armor. like Nike. like Titleist.  Do I love them? No, it’s a platonic relationship. What do I want that relationship to look like? But then what? have to.

What Should Be The Outcome of Brand Conversations in Social?

Direct Marketing Observations

” According to eMarketer , Marketers know that building a Facebook page is not just about collecting “likes” but building relationships with  fans and getting them to share and discuss brand-related content. Do big brands actually have conversations with the people/customers/prospects that friend, follow and fan them? Before we answer that, let’s talk about the dynamics of what we the consumer “feel” if a brand does talk to us. Happiness? sense of belonging or inclusiveness? What should happen after the like? What does a consumer want? Do they want content?

Social Media Marketing Wins…and Fails

Direct Marketing Observations

Here’s a great infographic surreptitiously  attached to an MBA in marketing lead gen site.  Be that as it may on the interwebz, this inforgraphic nonetheless, is not bad. social media social media infographics Social Media marketing

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The State of Retail Mobility [Infographic]

Direct Marketing Observations

Marketing Mobile marketing retail mobile social retailHow have other top retailers responded to the mobile challenge? Big huge thanks to global IT and business solution provider  Cognizant  for this infographic.

We all need another set of eyes

Direct Marketing Observations

As a business owner, at the end of the day, you’re in business to sell a product or service which means that you may know that product backwards and forwards, but does that mean you know how to market it? Does it mean that you know digital marketing/ social media marketing? If you’re a doctor, asking you to market your product was not part of you learned in medical school. For digital marketers, being connected to your network at least allows you stay abreast of what changes daily in the space. Maybe. Does that mean you know e-commerce? Maybe not.

12 things I thought I knew About Social Media in 2011

Direct Marketing Observations

Last time I checked, brands are still using Twitter as a push style vehicle for marketing and selling product. As 2011 winds down, it’s time for me to reflect on the state of my social media world in 2011. Things that I thought I knew about social media in 2011: 1)      That I knew what I was talking about. Just because I might know more about social media than the average person, it didn’t preclude most corporate heads to assume that they knew just as much about socia l, if not more, than I did. Ugh! 3)      People would trust what I know and do as I advise. Is nothing new? years?

What Was Your Enchanted Moment?

Direct Marketing Observations

The space I’m referring to specifically is the digital/social media, online marketing space.  I’d like to think that we’ve all had “enchanted&# moments in this space. have had at least two, maybe three. Moment #1 possibly occurred when I built my first website. That was pretty cool. The email was a general, &# Oh Sensei, What is the path&# type of inquiry. quick read.

Content May Be King, BUT…Customers Rule!

Direct Marketing Observations

Guest Post from Chris Doster from Digital Response Marketing Group. As a “newbie” to the digital marketing space, I may only have a “surface level” comprehension of this ever evolving profession, but I know my customers…. Since the days of dial-up AOL and old school cell phones with plans that required a bank loan, I’ve been marketing products and services to the medical device industry about as far back as when Gates and Jobs (R.I.P) So do I have all the answers for the fledgling social media marketer, of course not.  customer service Marketing salesdo you?

The Top 5 Challenges for Digital Brands in 2012

Direct Marketing Observations

But then I started to think about 2012 and the challenges that most brands will face and thus the basis for this post was born: The challenges for a digital marketer or a digital brand in 2012. Marketers and brands will need to land the plane in 2012. Remember when websites were stuffed with content because marketers and webmasters thought that’s what we wanted? Be iconic, keep it simple. 4) Converting the traffic -This is the holy grail of web marketing and sales. search SEO/SEM social media 2012 digital marketing Marketing SearchInteractive?

Yelp is Broken and Social Flashmobs Apparently Rule

Direct Marketing Observations

social media viral marketing viral video amy''s baking company gordon ramsay reddit social media flashmobs yelp I was just reading about the social media meltdown of Amy’s Baking Company in Scottsdale, if you’re not familiar with it, the restaurant was featured on Chef Gordon Ramsay’s Kitchen Nightmares production that airs on the FOX Network. Watching the videos of the show you can see why.

Social Media Specialists Are No Longer Needed

Direct Marketing Observations

There was also a time where I used to do nothing but manage PPC campaigns until it just became part of each clients overall web marketing strategy. Marcom people need to know social, marketing, writing, PR, email marketing, advertising and design. blogging PR Public Relations SEO/SEM social media Marketing seo social business Web designIt’s natural and expected.

The Attention Economy is Distracting Me

Direct Marketing Observations

The irony though, is that we (marketers) still look at that piece of user/consumer data as being really valuable; and don’t get me wrong, it does have a use and value. Twitter has the RT button and the favorite button. Aren’t all of those social buttons just surface level engagement triggers that require little or no engagement by the user and the recipient? How do you react?

The Voice of the Social Employee Inside the Firewall

Direct Marketing Observations

Social media can do a lot of things especially in the worlds of awareness, HR, sales, marketing, PR and communication but it may not help when it comes to the employee who feels that they are not getting anywhere. Up to now, we really haven’t given it an official name. For now on, I’m going to call it Voice of the “social&#  Employee. How do you change that as a C level executive?

15 Things I’ve Learned from 138 Social Media Tweetchats

Direct Marketing Observations

14) Businesses, brands and companies should incorporate tweetchats into their marketing mix. More than 2 years ago Jason Breed and I decided to create a Tweetchat.  The format was pretty simple, we would find a killer, compelling host in the social space, like a Beth Harte who was our very first host, and we’d pick a killer, topical, compelling, subject. After we settled on the topic, we  would collaborate on 3 questions and off we would go to promote it for the following Tuesday. When Jason first called me, he was looking for ways to  brand  his previous company. Tweetchats work.