Direct Marketing Observations

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Why Social Media Will Challenge Marketers in 2019

Direct Marketing Observations

As most marketers know by now, we are pretty far removed from “the what” and “the why” these platforms were built for in the first place. The way social networks are utilized now both from a marketing standpoint and a UX standpoint, has undergone an almost 360 degree change since those early years. Absolutely.

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What’s the Sweet Spot for Content Marketing?

Direct Marketing Observations

As a digital marketer one of the great challenges is to figure out what your audience wants and then to package that into something that’s measurable and moves the needle. You’d think that with the advent of all the new data tools and analytics packages on the market, that we would know exactly what the customer wants.

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Conversation Lost-How to Align B2B Social Media Marketing Efforts with the Right Strategy

Direct Marketing Observations

The same holds true for B2B marketers. B2B social media marketing can be brutal but it’s not a loser. So what is a marketer to do? Where does social media fit in the marketing mix? The quick answers are: There is a path, it does fit into the marketing mix and yes but let’s quickly review what’s been happening.

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17 Tweetchats for Social Media, Marketing and PR folks

Direct Marketing Observations

I thought I might condense it a bit and focus not only on Tweetchats that I was familiar with, but also those that would benefit the Social Media, Marketing and PR folks out there, and which also had solid participation as well. 3) #b2bcha t is a weekly conversation for B2B marketers; Thursdays 8 pm Eastern. 10) #pr20chat PR 2.0

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Is social media marketing too labor intensive?

Direct Marketing Observations

And then, it works best if it’s in conjunction with all the other activities, marketing or otherwise within your organization or the organization you’re working with. The actuality again, as has been said many times by myself and others, is that social media marketing and engagement is very labor intensive.

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Social Media Marketing is Hard Work

Direct Marketing Observations

What are your current marketing initiatives? Do they have any idea how difficult social media marketing is? marta kagan marc meyer Social Media marketing Social Networks. OK, so lets talk about your business objectives. What are they? Tell me what you want to do and how you are currently doing it. Who are your customers?

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Moving without the ball: On Basketball and Digital marketing

Direct Marketing Observations

In digital marketing, social media marketing and any type of integrated marketing communications plan, we can create a strategy, design the tactics to use for that strategy and then we can implement. It’s fundamental to the game and yet a lot of coaches do not coach it or preach it. Then we wait. We measure.

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