| | | Debbie Weil | |  Marketing | 12 articles |
| Page 1 of 1 | Previous | Next | DEBBIE WEIL MARCH 24, 2011  How to prepare an Ignite or TED talk: Q & A with Jill Foster I’m working with Jill on a longer keynote on the topic of baby boomers, marketing and social media for Amplify 2011 in Sydney in June. Preparing for the Ignite DC talk I gave recently was surprisingly challenging. Presentation junkies think of Ignite as a mini- TED , which ratchets the pressure up considerably. " That may sound easy to those accustomed to giving longer speaches. | DEBBIE WEIL DECEMBER 14, 2011  Free for 36 hours: The (Updated) Corporate Blogging Book is $0.00 on Amazon My premise is that blogs, far from being overshadowed by Facebook or Twitter, are the hub of an effective content marketing strategy. With the new $79 Kindle in every pocket and purse, and the ability to read Kindle books on smartphones, iPads, computers and in the iCloud, an eBook is a marketing tool that your fans will pay for. You can run occasional ( very occasional ) $0.00 | | | | | |
| DEBBIE WEIL SEPTEMBER 24, 2010  Why Writing a Corporate Blog Can Be Fun (and Profitable Too) So suddenly I’m a corporate blogger, no matter that the term conjures up savvy 20-somethings in the marketing departments of big national companies. Kudos to my newest guest blogger Susan Harris for her post below explaining exactly why being a corporate blogger can be fun. She hits all the relevant points (how she coaxes posts out of the staff, how she finds guest authors, etc.). | DEBBIE WEIL JANUARY 27, 2011  Repetition is In and Blogging Is Back Mine is the evolving ways in which companies and organizations use - and think about - blogging and social media for marketing and communications. Photo by Sydney Stokoe. One of the (feeble) reasons I give for not blogging frequently enough is that I don’t like to repeat myself. As I’ve been blogging for eight years I’ve said a. stuff about business blogging. Things change. | DEBBIE WEIL MARCH 12, 2011  Friending Over 50: Sex, Lies and Baby Boomers trillion to spend annually, making them a target demographic that no marketer can ignore. Smart marketers know how much more powerful social media can be than print or TV advertising, trade shows or the yellow pages. Photo credit: Joey Devilla. I’ve been searching for a catchy way to describe ( what may be ) the focus of my new book: baby boomers and social media. Starting Jan. | DEBBIE WEIL JULY 7, 2011  Q & A With Michael Stelzner on the “Launch” of Social Media Examiner Hundreds of marketers sign up to attend, paying $300 - $600 a ticket, depending on how early they register. If you completely eliminate the marketing messages, they can receive the content as a gift. I’ve known Michael Stelzner , the man behind the popular online magazine Social Media Examiner , for years. Full disclosure: he mentions me in the book. The secret? You do the math. | | | | | | | |
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DEBBIE WEIL | THURSDAY, JULY 7, 2011  Q & A With Michael Stelzner on the “Launch” of Social Media Examiner
Hundreds of marketers sign up to attend, paying $300 - $600 a ticket, depending on how early they register. If you completely eliminate the marketing messages, they can receive the content as a gift. I’ve known Michael Stelzner , the man behind the popular online magazine Social Media Examiner , for years. So I was delighted to get a review copy of his new book Launch: How to Quickly Propel Your Business Beyond the Competition which lays out the secrets of Social Media Examiner’ s success. Full disclosure: he mentions me in the book. " The secret? You do the math. MORE >> -
DEBBIE WEIL | MONDAY, AUGUST 22, 2011  10 Years Ago Today! My 1st Article About Blogging
In the past decade I’ve delighted in traveling to China and Dubai and Paris and London and Montreal and many places in between - most recently to Sydney - to convince marketers and executives that corporate blogging is not a passing fad. It was exactly 10 years ago today, Aug. 22, 2001 , that I published my first article about business blogging. lot of water under the bridge since then, including 9/11, which happened only a few weeks later. The Corporate Bloggging Book was released exactly five years ago, in August 2006. Surprisingly perhaps, change has been slow. Lots more TK. MORE >> -
DEBBIE WEIL | MONDAY, AUGUST 22, 2011  10 Years Ago Today! My 1st Article About Blogging
In the past decade I’ve delighted in traveling to China and Dubai and Paris and London and Montreal and many places in between - most recently to Sydney - to convince marketers and executives that corporate blogging is not a passing fad. It was exactly 10 years ago today, Aug. 22, 2001 , that I published my first article about business blogging. lot of water under the bridge since then, including 9/11, which happened only a few weeks later. The Corporate Bloggging Book was released exactly five years ago, in August 2006. Surprisingly perhaps, change has been slow. Lots more TK. MORE >> -
DEBBIE WEIL | MONDAY, JUNE 6, 2011  View from Down Under: Surprising and Delightful
Truths About Marketing to Baby Boomers With Social Media. Loving my first visit to Sydney. The views of the harbor and Opera House (also here , here and here ) are continually stunning. The magician and genius behind this week-long event is AMP’s Annalie Killian. Surprise and delight. Here are the slides from my speech yesterday. I’ve added in a few to clarify. Why "surprise and delight?" " That’s what companies need to be aiming for with their social media programs. View more presentations from Debbie Weil. Video of Amplify talk. Start at 2:15 MORE >> -
DEBBIE WEIL | THURSDAY, JANUARY 20, 2011  Secrets of Success Behind Blogging Success Summit
His speakers are a stellar line-up including Technorati’s CEO Richard Jalichandra ; Scott Monty of Ford; ProBlogger’s Darren Rowse ; Copyblogger’s Brian Clark ; Douglas Karr , co-author, Corporate Blogging for Dummies; Mari Smith , co-author, Facebook Marketing; Jay Baer , co-author, The Now Revolution and more. One of the reasons I’ll be talking about blogs and why they’re your social media hub on Feb. 2, 2011 is that it’s a great topic and one I sincerely believe in. We are not paid for the time we put in preparing and giving our presentations. MORE >> -
- Just Because You Can (Publish an eBook), Doesn’t Mean You Should DEBBIE WEIL | TUESDAY, FEBRUARY 14, 2012
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