| | | ConverStations | |  Marketing | 162 articles |
| Page 1 of 2 | Previous | Next | CONVERSTATIONS JULY 18, 2012 What is Your Social Media Page Saying about You? Jessica Edmondson contributes on social media training and Internet marketing training for University Alliance, a division of Bisk Education, Inc. Blog Coach Conversations Marketing Social Media Social mediaA targeted social media strategy offers big opportunities for businesses of every size. Social media can be a channel for stronger customer relationships, brand awareness and promotions. But social media can be a double-edged sword, creating both positive and negative images of your company with far-reaching effects. How to Make Your Social Media Page Say ‘We Get It’. | CONVERSTATIONS SEPTEMBER 28, 2011  Small Business Usage of Social Media [InfoGraphic] Blog Coach Marketing Social Media Customers Small business Social mediaIs your business finding customers using Social Media? If not, maybe it’s not the tools but how the tools are being used. Crowdsourced Logo and Graphic Design by crowdSPRING. Small Business Usage of Social Media [InfoGraphic] is a post from: ConverStations. Consider leaving a comment! | | | | | |
| CONVERSTATIONS OCTOBER 14, 2010  0-60 Series: Day 12 - The Bookstore Lesson In this series, we will cover some of the first 60 days of integrating social media into your overall business and marketing strategy. Let's go over to the Business Books : First, let's look at the marketing section. There's Internet Marketing, Sales, Lovemarks, Branding, No BS, and lots of Gitomer. This seems to be the favorite lesson of many - and count me among them. | CONVERSTATIONS AUGUST 10, 2010  What Should You Write About? Listen to Your Day Related articles by Zemanta Use Article Marketing To Generate URL Backlinks (webmanmarketing.com). Everyday we talk to customers, colleagues, vendors, employees, even competitors. Yet, for some, when it comes time to writing something on their blog, they run dry. They start thinking about what to write to please the search engine gods. Hello, McFly.? what did you talk about ? Thought not. | CONVERSTATIONS NOVEMBER 23, 2011  Content Marketing Examples from Home Depot Like anything, there’s probably some gray area about what is and isn’t “content marketing” – though if you read Joe Pulizzi or attend the Content Marketing Institute via RSS (I do both), then the picture is a little more clear. This practice is closer to spam than content marketing. Marketing Content Marketing Customer Home Depot Service | CONVERSTATIONS SEPTEMBER 21, 2011 Intended Audience or Attending Audience? Blog Coach Marketing Social Media Audience Business Customers Marketing and Advertising Social mediaServe your intended audience. When you first begin, remember there’s a difference between “Intended Audience” and “Attending Audience” This is true in business or in social media. Even in a church. We can agree on this one right away: You have a voice. Next thing to know is who your intended audience is, your core customer – for those are the eyes and ears you’re trying to reach. They make ‘em sloppy. With big fries on the side. Thick. | | | | | | | |
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CONVERSTATIONS | FRIDAY, SEPTEMBER 23, 2011  Klout Topic Pages: Small Business Can Connect and Curate
Blog Coach Cool Tools Marketing Cheesecake Klout Small business Social media TwitterWhile there’s plenty of debate about the Klout scoring (gauging) system, there’s no question that finding new connections and new content is made easy by touring Klout’s new Topic Pages ( now available to everyone ). In the case of the owner of a small diner (she’ll call it a delicatessen), she pays the bills with her lunch business – but her passion and draw is from her fantabulous cheesecakes. And that’s what she wants to be known for. Cheesecake. MORE >> -
CONVERSTATIONS | FRIDAY, SEPTEMBER 9, 2011  Finding Your Three Keys for Great Content Curation
Blog Coach Conversations Marketing Social Media 70-20-10 Content Curation Content Marketing Knowledge Sharing Resource Small business Social media TwitterFinding great content to share will make others more aware and show them how much you really care. One of the first exercises we do with a small business getting into social media is learn to be a resource for the target they want to serve. The thinking here is that by knowing who you want to attract and what is important to them - by being a resource towards their values and wants – you will attract them. Be the resource. MORE >> -
CONVERSTATIONS | MONDAY, APRIL 9, 2012  Social Media Strategy: Dive In or Seek Help?
Blog Coach Marketing Social Media Golf Small business Social media Social Media StrategySome say to just dive in and start using social media. Some say to have a “strategy” before you get started. And as with most things, the best answer is: It Depends. It depends on you and: What are your goals? How comfortable are you with the Internet (and a computer)? Who is your intended audience (and what’s important to them)? When will you work on social media matters? How much time will you invest? Why are you going to start using social media for your business? MORE >> -
CONVERSTATIONS | SUNDAY, JULY 17, 2011  Earn Money – Spread the Shingle Page Project
Business Change Community Marketing UncategorizedOne of the challenges of The Shingle Page Project has been getting to the businesses themselves. Chambers of Commerce and local Merchant Associations sometimes are willing, but they all want Shingle Page to become a member first. And I’m not going to become a member of every Chamber across the Midwest. So it’s been by foot – which is great when you like to meet people – but it will take a long time to reach folks. So I’m asking you to help me help those small, solo, and rural business folks you might know. MORE >> -
CONVERSTATIONS | WEDNESDAY, MARCH 7, 2012 Does Your Company Measure Anything Above the Bottom Line?
MarketingA lifetime ago I operated a boutique shoe store in Pacific Grove. Lots of tourist foot traffic. Lots of window shoppers. And I did my best to gather as many numbers as I could between sales and shoppers: How many stopped to look at a window display and kept walking. How many walked in and didn’t buy. How many shoes were tried on/how many pairs sold. How many times I brought out a “hunch” pair was it tried on/purchased. What day-part hours affected these numbers. wasn’t just measuring the bottom line, but the top line and everything in between. MORE >> -
- The World Wide Web Should Get Smaller (Local) CONVERSTATIONS | THURSDAY, JUNE 28, 2012
- Google+ is Forcing Small Businesses to Care about Social Media [Guest] CONVERSTATIONS | THURSDAY, JUNE 14, 2012
- Make Good Small Choices CONVERSTATIONS | THURSDAY, MAY 9, 2013
- If I Were a Fishing Bait & Tackle Shop: A Social Media Perhapstory CONVERSTATIONS | THURSDAY, NOVEMBER 18, 2010
- Business Owners: 3 News Ways to Use Social Media for Marketing [Guest] CONVERSTATIONS | FRIDAY, JUNE 15, 2012
- Social Media ROI: What Are Your Counting On? CONVERSTATIONS | THURSDAY, SEPTEMBER 29, 2011
- One Page is All it Takes (and Maybe All You Get) CONVERSTATIONS | SATURDAY, JUNE 9, 2012
- Is Your Social Media Plan Ready for the Super Bowl? CONVERSTATIONS | TUESDAY, JANUARY 25, 2011
- Are Whitepapers Dead? CONVERSTATIONS | MONDAY, APRIL 11, 2011
- 3 Simple Guidelines for QR Codes CONVERSTATIONS | MONDAY, OCTOBER 1, 2012
- Does Your Company Operate, Supply, and Measure its Web Presence? CONVERSTATIONS | FRIDAY, MARCH 9, 2012
- Gone Fishing? How Big is Your Fish? CONVERSTATIONS | SUNDAY, SEPTEMBER 18, 2011
- What Do Your Visitors Want From Your Website? CONVERSTATIONS | FRIDAY, SEPTEMBER 28, 2012
- 8 Spokes on a Social Media Dial: Spheres of Influence CONVERSTATIONS | SUNDAY, OCTOBER 30, 2011
- Small Business Blog: Be the Resource in Your Neighborhood CONVERSTATIONS | MONDAY, DECEMBER 6, 2010
- The Single Right Way To Do Social Media CONVERSTATIONS | SUNDAY, OCTOBER 2, 2011
- 8 Spokes on a Social Media Dial CONVERSTATIONS | SATURDAY, OCTOBER 29, 2011
- Why Do People Visit Your Small Business Website? CONVERSTATIONS | MONDAY, SEPTEMBER 17, 2012
- Ready to Start Social Media – But “Where”? CONVERSTATIONS | MONDAY, JUNE 4, 2012
- New Facebook and Google Plus: First Glances CONVERSTATIONS | SUNDAY, SEPTEMBER 25, 2011
- In the Heart or In the Hand – What Comes First in EPIC Stories? CONVERSTATIONS | MONDAY, APRIL 2, 2012
- Claim Your Facebook and Google+ Local Pages [Guest Post] CONVERSTATIONS | TUESDAY, JUNE 12, 2012
- Do You Really Want Comments on Your Blog? CONVERSTATIONS | SUNDAY, NOVEMBER 20, 2011
- Is SOPA Really a Bad Thing? CONVERSTATIONS | WEDNESDAY, JANUARY 18, 2012
- One Duck at a Time CONVERSTATIONS | WEDNESDAY, OCTOBER 24, 2012
- What is The Dialing 8 Project? CONVERSTATIONS | SATURDAY, OCTOBER 15, 2011
- Searching – and Finding – Small Business Success CONVERSTATIONS | MONDAY, AUGUST 6, 2012
- Abuse Doesn't Warrant Non-Use, it Argues for Correct Use CONVERSTATIONS | MONDAY, SEPTEMBER 13, 2010
- How to Use Social Media to Generate Leads Exclusively for Large Enterprises [Guest] CONVERSTATIONS | TUESDAY, APRIL 24, 2012
- If I Were a Laundromat: A Social Media Perhapstory CONVERSTATIONS | MONDAY, JULY 19, 2010
- Click-to-Call: Hyperlink Your Telephone Number and Get More Calls CONVERSTATIONS | WEDNESDAY, SEPTEMBER 26, 2012
- Writer’s Hour: Stop Banging Your Head on Your Keyboard CONVERSTATIONS | MONDAY, MARCH 12, 2012
- Candido Video: Shoot. Edit. Share. Simple SmallBiz Solution CONVERSTATIONS | THURSDAY, SEPTEMBER 8, 2011
- You Haven’t Missed the Boat in Social Media (yet) CONVERSTATIONS | TUESDAY, APRIL 17, 2012
- Infographics: Love ‘em or Hate ‘em? CONVERSTATIONS | WEDNESDAY, AUGUST 31, 2011
- 5 Things About Your Intended Audience CONVERSTATIONS | FRIDAY, NOVEMBER 18, 2011
- Cool Tool: Buffer App Saves Time with a Single Click CONVERSTATIONS | THURSDAY, SEPTEMBER 1, 2011
- Toe-Tapping Into Music and Google Plus for Business CONVERSTATIONS | THURSDAY, NOVEMBER 17, 2011
- Dialing 8 in Social Media: Strong and Long CONVERSTATIONS | WEDNESDAY, OCTOBER 5, 2011
- 8 Reasons Your Business Needs to Go Mobile – Free LogMyCalls Webinar CONVERSTATIONS | TUESDAY, AUGUST 14, 2012
- Stakeholder Matrix: The Best Way to Prevent a Social Media Crisis [Guest] CONVERSTATIONS | THURSDAY, APRIL 26, 2012
- Every Once in Awhile, Blog Like Instant Oatmeal CONVERSTATIONS | WEDNESDAY, SEPTEMBER 15, 2010
- Blog Action Day & Age of Conversation: Like H2O CONVERSTATIONS | FRIDAY, OCTOBER 15, 2010
- Creating More or Better Customerships CONVERSTATIONS | WEDNESDAY, APRIL 18, 2012
- Social Media for Business Workshop - Jan. 29th in Medford, Oregon CONVERSTATIONS | WEDNESDAY, DECEMBER 29, 2010
- Comparing Apples to Oranges, Google Plus is the Grocery Cart CONVERSTATIONS | MONDAY, OCTOBER 24, 2011
- Is it Simple to Share? #Simple2Share CONVERSTATIONS | THURSDAY, JULY 7, 2011
- Does Your Company? (includes Self-Assessment Quiz) CONVERSTATIONS | MONDAY, MARCH 19, 2012
- Social Media Playbook: Blog or Twitter or Facebook? Or.? CONVERSTATIONS | THURSDAY, AUGUST 26, 2010
- New Twitter + YouTube Live + HTML5 = Get Ready (for Video) CONVERSTATIONS | SUNDAY, OCTOBER 3, 2010
- Social Media Informer: Best Digest of Social Media for Business CONVERSTATIONS | THURSDAY, AUGUST 26, 2010
- The NEW Social Learning - A Guide to Collaborative & Collective Intelligence CONVERSTATIONS | MONDAY, SEPTEMBER 13, 2010
- How to Increase Your Tweet Appeal CONVERSTATIONS | FRIDAY, MAY 18, 2012
- PageModo: Facebook Pages Easy CONVERSTATIONS | SATURDAY, DECEMBER 3, 2011
- We’re on Google+ (Plus Badge): How to Get Yours CONVERSTATIONS | MONDAY, NOVEMBER 28, 2011
- My Facebook: Business Page Public and Personal Profile Private CONVERSTATIONS | MONDAY, FEBRUARY 6, 2012
- New Menu of "Hire Mike" Options CONVERSTATIONS | SATURDAY, NOVEMBER 6, 2010
- Small Business Contest - Big Prize Packages CONVERSTATIONS | WEDNESDAY, MAY 11, 2011
- The Digital Handshake Comes to Iowa: B2B Social Media Workshop CONVERSTATIONS | FRIDAY, OCTOBER 29, 2010
- Google Plus Search: A Small Business Customer Finder CONVERSTATIONS | FRIDAY, OCTOBER 14, 2011
- Does Your Intro Catch the Eye of Google+ or Google Reader? CONVERSTATIONS | TUESDAY, NOVEMBER 1, 2011
- Twylah: Content Librarian for Small Business CONVERSTATIONS | FRIDAY, SEPTEMBER 30, 2011
- Whistle Stops 11/14/10 - Southern Oregon Landing CONVERSTATIONS | SUNDAY, NOVEMBER 14, 2010
- Does Your Blog Need a Business Plan? [Guest Post] CONVERSTATIONS | THURSDAY, MARCH 22, 2012
- Lucrative Altruism: Local Customers Seek Local Business CONVERSTATIONS | FRIDAY, MARCH 30, 2012
- What’s the Biggest Benefit to Blogging? [Guest] CONVERSTATIONS | FRIDAY, SEPTEMBER 2, 2011
- 3 Tips to Making Your Small Business Big in 2012 [Guest] CONVERSTATIONS | THURSDAY, JANUARY 19, 2012
- Does Your Company Own and Operate its Website? CONVERSTATIONS | TUESDAY, MARCH 6, 2012
- Storefronts as Conversation Stations - Make it Count CONVERSTATIONS | THURSDAY, SEPTEMBER 16, 2010
- 3 Plans for Dialing 8 Membership CONVERSTATIONS | MONDAY, NOVEMBER 21, 2011
- 12 Minute Quick Start Guide Offers a Head Start CONVERSTATIONS | WEDNESDAY, NOVEMBER 2, 2011
- This One is About You (But What's in it for Them?) CONVERSTATIONS | TUESDAY, DECEMBER 28, 2010
- 3 Ways to Get Back on (Blogging) Track CONVERSTATIONS | TUESDAY, SEPTEMBER 6, 2011
- Display Merchandising: Your RSS Feed CONVERSTATIONS | FRIDAY, JANUARY 27, 2012
- Your Social Inventory: Display Merchandising CONVERSTATIONS | SATURDAY, APRIL 14, 2012
- Get Outta Town CONVERSTATIONS | TUESDAY, SEPTEMBER 14, 2010
- Content Marketing: Top Sites Share High Value Content CONVERSTATIONS | TUESDAY, AUGUST 31, 2010
- Brunch n Brains: Using Social Media to Build Brand You CONVERSTATIONS | MONDAY, AUGUST 23, 2010
- Framework Your Google+ for Business Page CONVERSTATIONS | WEDNESDAY, NOVEMBER 9, 2011
- Drew's Marketing question #91: What's changed? CONVERSTATIONS | SUNDAY, AUGUST 22, 2010
- Whistle Stops: 09/12/10 CONVERSTATIONS | SUNDAY, SEPTEMBER 12, 2010
- Listening Like It's Batting Practice CONVERSTATIONS | MONDAY, AUGUST 16, 2010
- Should Every Business Blog? CONVERSTATIONS | MONDAY, OCTOBER 11, 2010
- Whistle Stops: 10/17/10 CONVERSTATIONS | SUNDAY, OCTOBER 17, 2010
- Justin Brady Designs Elegant Virtual Book Signing CONVERSTATIONS | MONDAY, AUGUST 30, 2010
- A Discovery Meeting: Craft and Follow CONVERSTATIONS | SUNDAY, APRIL 8, 2012
- Search Once and Subscribe - Making Meaning of RSS CONVERSTATIONS | WEDNESDAY, NOVEMBER 17, 2010
- Don't Let Your Proficiency Become Your Deficiency CONVERSTATIONS | THURSDAY, JULY 29, 2010
- Does Your Company Keep its Inventory Stocked? CONVERSTATIONS | THURSDAY, MARCH 8, 2012
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