Marketing a book after it's published can be equally difficult for a few different reasons: There is a LOT of content out there right now. Publishers often don't pony up a lot of money to market new books. That doesn't mean they never put marketing muscle behind a book. For me, I've had the benefit of some past, present and soon to be future experience with book marketing. In the spirit of being prescriptive, I'm including a "what worked, what didn't and what I would have done differently" for the past and present books I helped market. Just not a lot. MORE >>

As some of you know, I'm in the process of writing the Location Based Marketing for Dummies book with Mike Schneider. When marketing your business online, especially in the world of social media, it's important to understand that the term 'social' is a general sort of term. When it comes to marketing within different types of social networks, you have to make sure that you keep in mind the different contexts within which members of these networks operate. But how can you adjust your marketing for each one? As a result, my blog has suffered. guest post context MORE >>

To that end, I've been a bad partner in letting people that follow my blog know about the Ubiguity Marketing UnSummit. Tags: aaron strout jason stoddard chris brogan austin ubiquity marketing unsummit trust tree A couple of months ago, a friend of mine, Jason Stoddard, told me that he was pulling together a conference here in Austin. Based on the description and the group of people he was pulling together (see below for list), I couldn't help but agree to speak. To that end, here are the deets (if you live in Austin, you MUST come). SIGN UP HERE ! MORE >>

Embracing new mobile apps and even writing a book on the phenomena that is location-based marketing. She’s done community management, forum and Facebook moderation and even some social media marketing. That was a real roll up your sleeves kind of opportunity with just the three of us creating content, marketing the site and managing their social presences. content marketing facebook location based services mobile pre-commerce social media social media marketing community management Facebook moderation moderation Testing out new technologies. MORE >>

Unfortunately, by definition the medium is multi-dimensional and the real applications of social media range from customer support & communication, content distribution, sales, marketing, PR, business intelligence and well beyond. There is no need for clever marketing campaigns, to create gimmicks to get your consumers to engage in your community, and no need to create contests to stimulate conversations. With non-experiential products, brands are almost forced to create gimmicks, marketing campaigns, or contests to stimulate conversation or engagement. The race is on. MORE >>