Content Marketing In The Social Age
JULY 8, 2014
Digital Insight Social Media Marketing Recently there was an article in Forbes magazine about how TV is not going anywhere and that TV Content viewing is increasing after the onslaught of social media. The expert being interviewed said that social media popularity has not dwindled the popularity of TV My view is that we need to understand that each platform.
How Volvo is leveraging Pinterest for success?
SEPTEMBER 18, 2012
Digital Marketing Social Media MarketingVolvo is one of the first car companies to have launched a unique promotion on Pinterest. And it did that with a very apt model to start with: The S60T5 Needless to say this model of Volvo focuses on its impeccable design, technology and lowest entry price point attributes and targets young internet savvy professionals.
ebay X.Commerce & If Indian eCommerce has Missed the Bus?
SEPTEMBER 16, 2011
Mobile Marketing! ebay is gradually but steadily& seriously working towards becoming the dominant ecommerce player if the world. After having been beaten by Taobao in China and observing the surge of Amazon as a cloud-marketplace, it’s not unnatural for ebay to initiate what it calls X.Commerce. Let’s look at the buy outs first: 1. Where.com – Over 1.2 lac retailers onboard.
Word of Mouth? Viral? Social ? What’s the difference?
FEBRUARY 8, 2012
While the discussion hovered around social media and viral/ word of mouth marketing-this led to an interesting thought- is viral different than word of mouth and also if viral marketing is a superset of social media marketing. Related Posts: Social Media Marketing and RoI World's 1st NRI Video Talent Hunt! Million ONLINE Leads Market for BFSI Sector in India!
How an internet start-up is marketing itself to the media!
OCTOBER 19, 2012
TheWhizTimes, a unique platforms for kids and families, initiated a very innovative PR campaign this week. Before we talk about that, here is a brief about thewhiztimes.com TheWhizTimes.com, started by an ex-Nokia Head of earned Media and a social and online media veteran-Shalabh Pandey in Singapore, plugs a very relevant gap in today’s society and. Digital Discover News
The Promise of Internet!
MAY 22, 2012
Then why do we see almost insane pumping of a large proportion of VC money in advertising & marketing initiatives, in ventures where the product still needs strengthening, where organic traffic still needs to be relevant & consistent, where traction is still definitely not recorded in its entirety and perhaps is far from where it should be. Internet was conceptualized with a dream.
Social Media 5000 Years Back!
OCTOBER 10, 2010
Brands need to play the social media marketing game very subtly. Most of us in India have read Ramayana many times over, and are awestruck on how Lord Rama, defeated the world’s most powerful king at that time-Ravana-even though Lord Rama started off alone with his brother in his quest, without any army, infrastructure or wealth. Lord Rama. Check out: [link]. image courtsey: [link].
State of Social Media for Ecommerce Players in India
SEPTEMBER 11, 2013
Social Media Marketing Out of curiosity I and my team at dotConverse (www.dotconverse.com) did a quick survey of how the eCommerce portals are performing on social platforms. I am reproducing some numbers only for Facebook here. Needless to say, most portals have very similar content on Facebook, so much so that if you remove the logos and brand.
The Smart Marketer's Guide to Social Media Management
Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well
Online Classifieds in India & The Bottom of Pyramid
AUGUST 6, 2011
Social Media Marketing and RoI 2 Million ONLINE Leads Market for BFSI Sector in India! At first we thought it was a joke! buffalo listed on our classifieds portal- tradusAds.in. We decided to do a telephonic check. Each ad on tradusads.in passes through a moderation check, and a few also go through telephonic check even after they appear on the site.). The lister was genuine.
Manage Your Employees’ Social Media Behavior & Save Yourself From Embarrassement
APRIL 6, 2014
Social Media Marketing Many of you would have read about how an employee of AOL was fired about 6 months back because he was clicking a photograph during a meeting. He was fired in front of other co-workers and about 1000 others connected via a conference call. The email and the audio clip of the conference call was.
3 guidelines to empower your local marketing
NOVEMBER 7, 2012
I was reading a recent issue of Forbes India where they enlightened readers on the FDI and one of the statements caught my eye. That statement was by a FMCG/Retail executive who stated that consumers’ tastes and preferences vary every few hundred kilometers. Infact there is a sea-change of difference between consumers of Pune and. Digital Insight
Is TV Advertising Really Helping OLX or Quikr?
JUNE 5, 2013
Digital Insight Digital Marketing The major challenge of a classifieds platforms in India today is to get listings or sellers. That’s why all the ads by a classifieds portal talk about posting a listing or ask you to sell something. Strangely, the total number of listings on one of the major classifieds platforms and one of the heavy TV.
2 common-sense mistakes of the TV spending internet CMO!
NOVEMBER 14, 2012
Digital Insight Digital MarketingNot creating a specific and customized landing page for TV Viewers- The excuse of an internet company squandering VC money on TV is- ‘we are expanding reach’. think that’s half-truth. This implies that TV does expand reach, but reaches out to many people who are not completely ready for the internet experience and.
How Social Media is changing brand communication paradigm
AUGUST 29, 2010
Social Media Marketing & New Age Communication. Seminar on Role of Social Neworks in Marketing @ New Delhi Instiute of Management Social Media Marketing- Short Term or for Ever? Tags: Digital Feature marketing communication social media marketig I was speaking at the Annual Seminar at International Management Institute (IMI), Qutub Institutional Area, New Delhi.
Why Marketplace Model Is #Fail For Ecommerce?
OCTOBER 22, 2014
Digital Insight Digital Marketing Internet was conceived with a promise and hope that it will cut the intermediaries. Internet also promised democratization, i.e. whether you are a small time blogger or a big publication, whether you are a small ecom portal or an MNC ecom portal- you will have an equal and fair chance of doing business. think.
5 Brand-New Ways To Increase LinkedIN Showcase Page Followers
SEPTEMBER 10, 2014
Social Media Marketing It’s a really difficult thing to increase your followers on LinkedIn company/showcase pages. The reason is simple, LinkedIn does not have the same virility inbuilt as Facebook. Also, LinkedIn genetically is more about your personal thought-leadership than company’s. Hence the focus and ways to increase followers for a company page is a bit challenging.
The New CMO!
OCTOBER 4, 2012
Digital Insight Digital MarketingForrestor and Heidrick & Struggles Global CMO survey of 2011 (200 CMOs) outlined 2 great opportunities for the CMOs : 1. Beef up digital & technical understanding: The survey showed that digital & technical skills are second most important skills to acquire on the CMOs agenda. This is especially critical for various startups where the.
Social Media -Outsource or Not?
DECEMBER 14, 2010
Digital Feature Digital Focus Social Media Marketing outsource Social MediaSocial Media Outsource. As owner of a blog, a facebook page, a twitter account and a linkedin group I take out extra time to give adequate attention to each one of them. The above, however is easier said than done. Having said that, a regular agency-client relationship will not work in this case. Useless or Useful?
Birth of the Chief Marketing Technology Officer
OCTOBER 10, 2012
Marketing used to have a tough time negotiating with IT on whys, Digital Insight Digital MarketingNot long back, it used to be a pain creating a special promo page on a corporate website, adding some content,or starting a blog for the business, creating a promo mail id, analyzing traffic data or even putting a small 3 field form!
Online Classifieds-Is It A Winner Takes All Market?
OCTOBER 5, 2011
many of them without any concrete logic expressed their agreement with Online classifieds being a winner takes all market. It’s easy to describe a market as ‘Winner Takes All’ It’s easy because it gives one an easy way out of many questions. When the market is ‘winner takes all’- then you only have one option and that is to grow largest in the quickest possible time-leveraging network effect to the fullest. Observe the Print classifieds market- there is no single winner. Real Estate: 99 acres, Makaan and Magicbricks.
GAP (Google Advertising Professional) Certification! Useless or Useful?
SEPTEMBER 3, 2010
As a person who has worked in Google, cleared GAP certification, and who heads a business unit now outside of Google, I have a specific take on it’s importance for a Marketing Manager in an enterprise. Marketing/Business Heads need a dashboard to track and review performance. Hence thought of writing down my experience and understanding here, hope it helps!
17 Irresistible Small Office Concepts on Pinterest
JANUARY 30, 2013
Technology Marketing in Digital Age! Friends, here are 17 small office and workspace concepts that will inspire you to create one for yourself. So, click here and immerse yourself in the irresistible inspiration of being yourself. Related Posts: 9 Top ‘Jugaads’ on Pinterest! How Volvo is leveraging Pinterest for success? Social Media and the New. Digital Insight
Why You Should Sack Your Social Media Agency Now?
SEPTEMBER 2, 2009
Broken Leg & Car-Volkswagen & Bharti Axa Atyaachaar- Best Practices In Marketing & Customer Support?
MARCH 3, 2016
Brands are all about trust. More so in India and save HLL & P&G most MNC brands in India are in serious need of building some serious trust assets. MNC car manufacturers like Volkswagen have a very low adoption share in India, there sales are peanuts compared to Maruti and maybe Hyundai. People who are. Digital Insight Digital Learning
Social Authority Marketing- Getting deeper into Social Media!
OCTOBER 21, 2009
3 Hidden KPIs for the New Age CMO!
SEPTEMBER 8, 2012
As a Chief Marketing Officer (CMO); your team is investing in various channels like TV and radio. Digital Marketing3 Hidden Brand KPIs for the New Age CMO! You can perhaps see an increase in overall traffic and pageviews! But: Are you happy with just the increasing trends of traffic (all sources)? Is that enough? What are.
2 Million ONLINE Leads Market for BFSI Sector in India!
MARCH 9, 2009
Let’s look at the Credit Card market first: Total Credit Card Base in India: 27.5 Hence roughly the market is growing by 25%. India Online Credit Card Leads Generation Market Size: 1.38m. Let’s use a surrogate here and try estimate the market size: ApnaLoan claims to have serviced 4lac customers till today. Apna Loan is a market leader and hence we assume that it controls about 40% of the market alone. And since the market is growing at 25 odd% per year, we assume that it generated roughly 90000 leads in 2007-08 and 110,000 leads in 2008-09.
Google Buzz- Is there a hidden agenda?
FEBRUARY 18, 2010
This was not strange, since these two players dominated the market and virtually everyone licensed data from them. Google, that was once dependent on them, today has disrupted that market. Look at how the market which was controlled by 2 major players got disrupted in just 1 year! Related Posts: Mobile Marketing! Tags: Digital Feature Digital Marketing Social Media Marketing flickr Google buzz linkedin maps orkut Social Media twitter yahoo Now that Google has lucnhed Google Buzz, the scene is ripe for other players to get inspired. respectively.
2 Million ONLINE Leads Market for BFSI Sector in India!
MARCH 9, 2009
Are they making a fool of you- the digital & social media trainers?
JANUARY 18, 2010
I have been visiting various management institutions to speak on social media and digital marketing. It’s heartening to see that management institutions and students are begining to realise the potency of digital marketing, but I guess it’s a long way to reach a situation where these courses are integrated into their curriculum. professionals in the advertising, marketing and PR functions who want to get trained in digital and social media marketing but are perhaps confused as to. marketing is 90% search engine optimization. What next?
Apple Tablet- Thoughts!
JANUARY 27, 2010
will it disrupt the market then. Related Posts: Mobile Marketing! Myths about Online Social Marketing! Just thinking aloud: Is Apple launching it’s tablet to compete with Kindle only? Or is it a strategy to converge all devices together and redefine the way we compute? With wifi internet, iphone and ipod capabaility alongwith multimedia content rendering and storage- it can completely redefine the way we compute, converse and consume content! Some people have apprehensions about the size! Will it become a killer app then? Facebook Notes- Thoughts Group Buying!
How to Boost Reach, Attendance and Engagement for Your Next Event?
NOVEMBER 20, 2013
Digital Learning Social Media Marketing Some time back ‘atomthought’ as a media partner to a national digital event, created a live hangout and streamed to all it’s readers. Our sister organization- dotConverse, handled the ORM and Social Media account for Lemp (post the fiasco) where it would promote the weekly gigs and a few big events like the Chennai Express.
Seminar on Role of Social Neworks in Marketing @ New Delhi.
OCTOBER 11, 2009
How is Facebook Going to Make it’s 1st Billion Dollars?
NOVEMBER 7, 2009
Mobile Marketing! How can facebook make it. Do you know that there may be a social networking site which is bigger or almost equal to Facebook? And do you know it earns 2-3 times more than Facebook already? That site is Qzone (Tencent), and it earns over a billion dollars in revenues per annum. How did this happen? And what can Facebook do to catch up quickly? ‘I will cite a personal example- just before Diwali I was playing this awesome game on Ibibo.com called Teen Patti. I had less money (virtual)- but great cards. In the excitement and heat of game. Image Source: [link].