Content Marketing In The Social Age
JULY 8, 2014
Digital Insight Social Media Marketing Recently there was an article in Forbes magazine about how TV is not going anywhere and that TV Content viewing is increasing after the onslaught of social media. The expert being interviewed said that social media popularity has not dwindled the popularity of TV My view is that we need to understand that each platform.
ebay X.Commerce & If Indian eCommerce has Missed the Bus?
SEPTEMBER 16, 2011
Mobile Marketing! ebay is gradually but steadily& seriously working towards becoming the dominant ecommerce player if the world. After having been beaten by Taobao in China and observing the surge of Amazon as a cloud-marketplace, it’s not unnatural for ebay to initiate what it calls X.Commerce. Let’s look at the buy outs first: 1. Where.com – Over 1.2 lac retailers onboard.
How Volvo is leveraging Pinterest for success?
SEPTEMBER 18, 2012
Digital Marketing Social Media MarketingVolvo is one of the first car companies to have launched a unique promotion on Pinterest. And it did that with a very apt model to start with: The S60T5 Needless to say this model of Volvo focuses on its impeccable design, technology and lowest entry price point attributes and targets young internet savvy professionals.
State of Social Media for Ecommerce Players in India
SEPTEMBER 11, 2013
Social Media Marketing Out of curiosity I and my team at dotConverse (www.dotconverse.com) did a quick survey of how the eCommerce portals are performing on social platforms. I am reproducing some numbers only for Facebook here. Needless to say, most portals have very similar content on Facebook, so much so that if you remove the logos and brand.
Online Classifieds in India & The Bottom of Pyramid
AUGUST 6, 2011
Social Media Marketing and RoI 2 Million ONLINE Leads Market for BFSI Sector in India! At first we thought it was a joke! buffalo listed on our classifieds portal- tradusAds.in. We decided to do a telephonic check. Each ad on tradusads.in passes through a moderation check, and a few also go through telephonic check even after they appear on the site.). The lister was genuine.
Word of Mouth? Viral? Social ? What’s the difference?
FEBRUARY 8, 2012
While the discussion hovered around social media and viral/ word of mouth marketing-this led to an interesting thought- is viral different than word of mouth and also if viral marketing is a superset of social media marketing. Related Posts: Social Media Marketing and RoI World's 1st NRI Video Talent Hunt! Million ONLINE Leads Market for BFSI Sector in India!
Is TV Advertising Really Helping OLX or Quikr?
JUNE 5, 2013
Digital Insight Digital Marketing The major challenge of a classifieds platforms in India today is to get listings or sellers. That’s why all the ads by a classifieds portal talk about posting a listing or ask you to sell something. Strangely, the total number of listings on one of the major classifieds platforms and one of the heavy TV.
Manage Your Employees’ Social Media Behavior & Save Yourself From Embarrassement
APRIL 6, 2014
Social Media Marketing Many of you would have read about how an employee of AOL was fired about 6 months back because he was clicking a photograph during a meeting. He was fired in front of other co-workers and about 1000 others connected via a conference call. The email and the audio clip of the conference call was.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations
How an internet start-up is marketing itself to the media!
OCTOBER 19, 2012
TheWhizTimes, a unique platforms for kids and families, initiated a very innovative PR campaign this week. Before we talk about that, here is a brief about thewhiztimes.com TheWhizTimes.com, started by an ex-Nokia Head of earned Media and a social and online media veteran-Shalabh Pandey in Singapore, plugs a very relevant gap in today’s society and. Digital Discover News
Why Marketplace Model Is #Fail For Ecommerce?
OCTOBER 22, 2014
Digital Insight Digital Marketing Internet was conceived with a promise and hope that it will cut the intermediaries. Internet also promised democratization, i.e. whether you are a small time blogger or a big publication, whether you are a small ecom portal or an MNC ecom portal- you will have an equal and fair chance of doing business. think.
2 common-sense mistakes of the TV spending internet CMO!
NOVEMBER 14, 2012
Digital Insight Digital MarketingNot creating a specific and customized landing page for TV Viewers- The excuse of an internet company squandering VC money on TV is- ‘we are expanding reach’. think that’s half-truth. This implies that TV does expand reach, but reaches out to many people who are not completely ready for the internet experience and.
Social Media -Outsource or Not?
DECEMBER 14, 2010
Digital Feature Digital Focus Social Media Marketing outsource Social MediaSocial Media Outsource. As owner of a blog, a facebook page, a twitter account and a linkedin group I take out extra time to give adequate attention to each one of them. The above, however is easier said than done. Having said that, a regular agency-client relationship will not work in this case. Useless or Useful?
5 Brand-New Ways To Increase LinkedIN Showcase Page Followers
SEPTEMBER 10, 2014
Social Media Marketing It’s a really difficult thing to increase your followers on LinkedIn company/showcase pages. The reason is simple, LinkedIn does not have the same virility inbuilt as Facebook. Also, LinkedIn genetically is more about your personal thought-leadership than company’s. Hence the focus and ways to increase followers for a company page is a bit challenging.
Online Classifieds-Is It A Winner Takes All Market?
OCTOBER 5, 2011
many of them without any concrete logic expressed their agreement with Online classifieds being a winner takes all market. It’s easy to describe a market as ‘Winner Takes All’ It’s easy because it gives one an easy way out of many questions. When the market is ‘winner takes all’- then you only have one option and that is to grow largest in the quickest possible time-leveraging network effect to the fullest. Observe the Print classifieds market- there is no single winner. Real Estate: 99 acres, Makaan and Magicbricks.
4 Social Media Lessons from Sachin Tendulkar
NOVEMBER 12, 2013
Digital Insight Digital Learning Social Media Marketing Here’s a slideshare presentation our partner agency- dotConverse made. Very interesting read! social media lessons from sachin tendulkar! from Saurabh Pandey Related Posts: How Social Media is changing brand communication paradigm Social Media and the New Workplace! The Great Indian Digital Elections!
The Promise of Internet!
MAY 22, 2012
Then why do we see almost insane pumping of a large proportion of VC money in advertising & marketing initiatives, in ventures where the product still needs strengthening, where organic traffic still needs to be relevant & consistent, where traction is still definitely not recorded in its entirety and perhaps is far from where it should be. Internet was conceptualized with a dream.
Broken Leg & Car-Volkswagen & Bharti Axa Atyaachaar- Best Practices In Marketing & Customer Support?
MARCH 3, 2016
Brands are all about trust. More so in India and save HLL & P&G most MNC brands in India are in serious need of building some serious trust assets. MNC car manufacturers like Volkswagen have a very low adoption share in India, there sales are peanuts compared to Maruti and maybe Hyundai. People who are. Digital Insight Digital Learning
Veggy Food is Healthy Food
SEPTEMBER 19, 2014
Please visit this excellent vegetarian recipe Related Posts: Content Marketing In The Social Age 5 Brand-New Ways To Increase LinkedIN Showcase Page Followers How Restaurants & Pubs Should Use Social Media 9 Top ‘Jugaads’ on Pinterest! The article is all about the benefits of vegetarian food. Bla bla bla…. How Volvo is leveraging Pinterest for. Digital Insight
MARS MISSION- WEBINAR- Participate Now
JUNE 25, 2014
Digital Insight Digital Marketing Related Posts: Web Analytics Q & A With Avinash Kaushik & Nick Mihailovski 4 Social Media Lessons from Sachin Tendulkar How to Boost Reach, Attendance and Engagement for Your Next Event? How a Start-up is Boosting the Indian Economy in a Small Way! Star Ratings for Facebook Local Pages!
AUGUST 10, 2015
How an internet start-up is marketing itself to the media! video posts Related Posts: The Amazing Hi-Tech Toilets & Bill Gates Connection! Tips for Selling Online Video Ads! The Ultimate Online Social Experience! World’s 1st NRI Video Talent Hunt! Digital Insight Infographics
How to Boost Reach, Attendance and Engagement for Your Next Event?
NOVEMBER 20, 2013
Digital Learning Social Media Marketing Some time back ‘atomthought’ as a media partner to a national digital event, created a live hangout and streamed to all it’s readers. Our sister organization- dotConverse, handled the ORM and Social Media account for Lemp (post the fiasco) where it would promote the weekly gigs and a few big events like the Chennai Express.
17 Irresistible Small Office Concepts on Pinterest
JANUARY 30, 2013
Technology Marketing in Digital Age! Friends, here are 17 small office and workspace concepts that will inspire you to create one for yourself. So, click here and immerse yourself in the irresistible inspiration of being yourself. Related Posts: 9 Top ‘Jugaads’ on Pinterest! How Volvo is leveraging Pinterest for success? Social Media and the New. Digital Insight
Birth of the Chief Marketing Technology Officer
OCTOBER 10, 2012
Marketing used to have a tough time negotiating with IT on whys, Digital Insight Digital MarketingNot long back, it used to be a pain creating a special promo page on a corporate website, adding some content,or starting a blog for the business, creating a promo mail id, analyzing traffic data or even putting a small 3 field form!
How dotConverse Helped a Brewupub Regain it’s Reputation
DECEMBER 20, 2013
Social Media Marketing You all would have heard about the Lemp incident. It was a turning point for social media and service industry in India. well known brewery&pub received a massive public back-lash owing to a guest’s blog write about the alleged poor experience at the property. This blog post became viral and users started writing negative.
Close Looping Your Social Media Marketing Campaign!
AUGUST 13, 2010
While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. Tags: Digital Feature Digital Marketing Social Media Marketing So, Aircel, created an independent website Save Our Tigers and promoted this cause through hoardings and (presumably) barter ads on TV and Newspapers.
3 guidelines to empower your local marketing
NOVEMBER 7, 2012
I was reading a recent issue of Forbes India where they enlightened readers on the FDI and one of the statements caught my eye. That statement was by a FMCG/Retail executive who stated that consumers’ tastes and preferences vary every few hundred kilometers. Infact there is a sea-change of difference between consumers of Pune and. Digital Insight
Social Media Marketing- Short Term or for Ever?
AUGUST 31, 2010
As marketers we want to measure RoI from our investments and the same is true for our investments in social media as well. We can have very clear long term social media marketing objectives, and we can have multiple programs running parallelly or consecutively, each with a start and end point. Not for Social Media Marketing! Not really! And they should change. What do you say?
The New CMO!
OCTOBER 4, 2012
Digital Insight Digital MarketingForrestor and Heidrick & Struggles Global CMO survey of 2011 (200 CMOs) outlined 2 great opportunities for the CMOs : 1. Beef up digital & technical understanding: The survey showed that digital & technical skills are second most important skills to acquire on the CMOs agenda. This is especially critical for various startups where the.
3 Hidden KPIs for the New Age CMO!
SEPTEMBER 8, 2012
As a Chief Marketing Officer (CMO); your team is investing in various channels like TV and radio. Digital Marketing3 Hidden Brand KPIs for the New Age CMO! You can perhaps see an increase in overall traffic and pageviews! But: Are you happy with just the increasing trends of traffic (all sources)? Is that enough? What are.
Where is Linkedin Going Wrong?
OCTOBER 12, 2010
As of now, it looks very mundane, half-hearted, un-innovative approach by linkedin to crack job-seekers market! (I have not experienced the premium job seeker package from LinkedIn and the above post is my understanding basis Linkedin’s ads and their description page for the service.). Mobile Marketing! Myths about Online Social Marketing! Linkedin premium job seeker.
How Social Media is changing brand communication paradigm
AUGUST 29, 2010
Social Media Marketing & New Age Communication. Seminar on Role of Social Neworks in Marketing @ New Delhi Instiute of Management Social Media Marketing- Short Term or for Ever? Tags: Digital Feature marketing communication social media marketig I was speaking at the Annual Seminar at International Management Institute (IMI), Qutub Institutional Area, New Delhi.
GAP (Google Advertising Professional) Certification! Useless or Useful?
SEPTEMBER 3, 2010
As a person who has worked in Google, cleared GAP certification, and who heads a business unit now outside of Google, I have a specific take on it’s importance for a Marketing Manager in an enterprise. Marketing/Business Heads need a dashboard to track and review performance. Hence thought of writing down my experience and understanding here, hope it helps!
Group Buying! Game Changer or Not?
JULY 6, 2010
Related Posts: Technology Marketing in Digital Age! Social Authority Marketing- Getting deeper into Social Media! So how do you buy your t-shirts, or shoes? Well, you saw someone wearing a nice converse shoe, and you end up asking him -where did he get one from. Then you take your best friend and try out the shoes in the store- why did you take your best friend? How soon?
David and The Goliaths of the Job portals!
APRIL 22, 2010
Question: Why would you want to launch a job portal in a market which is already dominated by 2 mammoths who control over 80% of the market both in terms of traffic and resumes? Question again: Who is the winner in this market? If that was the case the market share gap (in terms of traffic). Mobile Marketing! Answer: Precisely why! This signifies that: 1. player.
Seminar on Role of Social Neworks in Marketing @ New Delhi.
OCTOBER 11, 2009