| | | Adam Sherk | | Marketing | 130 articles |
| Page 1 of 2 | Previous | Next | ADAM SHERK JUNE 29, 2010 The Most Overused Buzzwords and Marketing Speak in Press Releases Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. What would you love to see stricken from marketing speak forever? | ADAM SHERK AUGUST 21, 2012 5 Ways that Social Media Impacts SEO Ultimately it is about establishing things like trust, credibility, popularity, influence and topical authority, all of which are good for both SEO and social media marketing. I was invited to contribute a column to an upcoming social media guidebook from Media Industry Newsletter and Folio. thought I’d share it here along with some links to additional resources. Personalized Rankings. | | | | | | | ADAM SHERK MARCH 2, 2010 Survey: Twitter Less than 1% of Traffic to Newspapers and. Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1% by Adam Sherk on March 2, 2010 For my presentation on Twitter Marketing Tactics at SMX West this week I wanted to get a sense of just how much traffic Twitter is driving to major news sites. of total site traffic. respectively. Thanks! | ADAM SHERK JANUARY 12, 2011 Editorial SEO Tactics for the Newsroom Here are some of the key areas to address: To be clear this is not meant to encompass the full spectrum of technical, editorial and marketing components in a comprehensive SEO program. There are a number of free and paid tools that are helpful in this area such as Google Insights for Search and SEMRush as well as enterprise-level options like Hitwise and ComScore Marketer. | ADAM SHERK OCTOBER 1, 2009 Free Tools for Monitoring Hot Search Trends The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? tactic that some news and content sites employ is monitoring Google’s Hot Trends list in an effort to identify hot topics and then quickly produce matching content around them. Does this work? Sometimes. | ADAM SHERK FEBRUARY 28, 2012 5 Good Ideas for News Media Facebook Pages Recently NPR shared a case study on Nieman Journalism Lab showing how they used geotargeting on their Facebook page to specifically target users in one local market, Seattle. What are news organizations doing to increase user activity and engagement on their Facebook pages? However in this post I want to focus primarily on tactics that are focused on the Facebook page itself. What Else? | | | | | | | | | -
ADAM SHERK | THURSDAY, SEPTEMBER 3, 2009 Google News Optimization Tips The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? pulled out some of the more useful tips, combining information from some of the slides with additional details provided by Google’s Maile Ohye. This is data driven and not an “arbitrary decision.” MORE >> -
ADAM SHERK | THURSDAY, MARCH 8, 2012 8 Social Media Questions Publishers Should Be Asking Themselves The rise of content marketing is driven largely by the fact that non-content businesses know that they need content to succeed in search and social. The main theme here is the need for better collaboration between the marketing, editorial and technical teams. also touched on that fact that there is still a lot of trial and error in social media marketing, and that’s a good thing. For most publishers social media has earned itself a prominent seat at the audience development table. and Sasha Koren from The New York Times. Have we got our buttons right? AddThis). MORE >> -
ADAM SHERK | TUESDAY, MAY 1, 2012 SEO Metrics for Publishers: How are You Tracking and Measuring Success? The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. In the marketing category secondary metrics include tracking domain authority and page authority (for key pages) over time, along with internal and inbound links, social shares, additional brand signals, etc. Your sites have been audited, improvements have been made and there is more to come in the road map. Sounds good, but are your efforts working? That’s where tracking and measurement comes in. Primary Success Metrics. Secondary Metrics. MORE >> -
ADAM SHERK | MONDAY, MAY 17, 2010 Which News Sites Have the Most Valuable Facebook Pages? The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Have the Most Valuable Facebook Pages? The CPM can be adjusted between $1 and $25. ref=ts). Do I have this right? MORE >> -
ADAM SHERK | TUESDAY, JUNE 30, 2009 Syndication Best Practices: Reduce the Risk of Being Outranked for. The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? However from an SEO perspective there is a downside, as syndication creates duplicate content issues. Partners typically refuse such an arrangement, but it’s becoming a more common request in contract negotiations. MORE >> -
- Media Relations Gone Wrong: How Not to Pitch a Journalist (Video) ADAM SHERK | TUESDAY, MAY 15, 2012
- Press Release Optimization Checklist and Tips ADAM SHERK | TUESDAY, OCTOBER 18, 2011
- Real-time Search Optimization for News Sites ADAM SHERK | TUESDAY, MARCH 16, 2010
- The Most Popular NBA Teams on Twitter and Facebook ADAM SHERK | TUESDAY, JANUARY 12, 2010
- 25 Major News Sites Ranked By Page Speed ADAM SHERK | TUESDAY, APRIL 13, 2010
- 7 Conversion Rate Optimization Tips for Publishers ADAM SHERK | TUESDAY, NOVEMBER 16, 2010
- Local TV News Teams Having Fun with Pinterest ADAM SHERK | WEDNESDAY, MAY 30, 2012
- Link Building Tactics for Publishers ADAM SHERK | TUESDAY, MAY 14, 2013
- How Much is a PR Professional Worth to a Startup? ADAM SHERK | TUESDAY, JULY 12, 2011
- Can Publishers Harvest Social Media Intent in a Meaningful Way? ADAM SHERK | WEDNESDAY, MARCH 30, 2011
- My Top Posts of 2012 on Inbound Marketing and Audience Development ADAM SHERK | TUESDAY, DECEMBER 18, 2012
- PRFilter Shows Press Release Buzzword Abuse Still Prevalent ADAM SHERK | TUESDAY, FEBRUARY 22, 2011
- JVC Facebook Page Sweepstakes a Big Success. But Does it Violate. ADAM SHERK | MONDAY, AUGUST 16, 2010
- Facebook Pages: Which News Sites Get the Most Engagement? ADAM SHERK | THURSDAY, SEPTEMBER 17, 2009
- MLB Teams on Twitter and Facebook: Two-Year Growth Rates ADAM SHERK | TUESDAY, APRIL 10, 2012
- News Sites on Twitter: Who is Making the Most Impact? ADAM SHERK | TUESDAY, JUNE 15, 2010
- Social Media Dominates 2010 PR Planning, But SEO Increasingly in. ADAM SHERK | WEDNESDAY, DECEMBER 2, 2009
- Which News Sites Get the Most Social Media Engagement? ADAM SHERK | WEDNESDAY, OCTOBER 6, 2010
- Is LinkedIn the New Old Boys Network? ADAM SHERK | THURSDAY, JUNE 16, 2011
- The Most Popular NFL Teams on Twitter and Facebook: 2010 Season ADAM SHERK | WEDNESDAY, SEPTEMBER 15, 2010
- What Famous TV Catchphrases Can Teach You About Enterprise SEO ADAM SHERK | TUESDAY, SEPTEMBER 11, 2012
- Fortune 100 Need to Get More Creative with Twitter ADAM SHERK | TUESDAY, NOVEMBER 17, 2009
- Social Media News Releases Get 3x More Media Coverage ADAM SHERK | THURSDAY, MARCH 24, 2011
- Fewer PR Organizations Plan to Increase Focus on SEO and Social Media in 2011 ADAM SHERK | WEDNESDAY, DECEMBER 8, 2010
- NBA Playoff Teams Ranked by Facebook Page Engagement ADAM SHERK | TUESDAY, MAY 4, 2010
- Myths Keeping Social Media out of Regulated Industries VERY OFFICIAL BLOG | THURSDAY, NOVEMBER 11, 2010
- Does Social Media Increase a Journalist's Value? ADAM SHERK | THURSDAY, FEBRUARY 4, 2010
- Search Marketing Dwarfs Social Media in Interactive Marketing Budgets ADAM SHERK | THURSDAY, DECEMBER 17, 2009
- The Most Popular MLB Teams on Twitter and Facebook ADAM SHERK | MONDAY, APRIL 5, 2010
- Paywalls, Media Coverage and User Access: What's a PR Pro to Do? ADAM SHERK | TUESDAY, JULY 13, 2010
- Better than Great: A Cure for Buzzwords and Marketing Speak ADAM SHERK | WEDNESDAY, JUNE 1, 2011
- Grateful Dead Facebook Page: Great Use of Interactive Content ADAM SHERK | WEDNESDAY, APRIL 20, 2011
- How to Identify Your Own Top Trends of 2009 ADAM SHERK | TUESDAY, DECEMBER 22, 2009
- Pew Research Survey: Findings on Search Engines, Social Networks. ADAM SHERK | MONDAY, SEPTEMBER 13, 2010
- Translation and Localization Tips for Publishers ADAM SHERK | WEDNESDAY, DECEMBER 15, 2010
- An Early Look at News Media Twitter Lists: Not Much Traction ADAM SHERK | TUESDAY, NOVEMBER 3, 2009
- Social Media Super Bowl: Which Team Has More Reach? ADAM SHERK | TUESDAY, JANUARY 26, 2010
- The Most Popular News Sites on YouTube ADAM SHERK | TUESDAY, AUGUST 31, 2010
- Startups Use Micro-PR Campaigns to Tip Momentum in Their Favor ADAM SHERK | THURSDAY, NOVEMBER 1, 2012
- NBC Targets Local Markets on the New Digg ADAM SHERK | WEDNESDAY, AUGUST 11, 2010
- The Most Buried News Sites on Digg ADAM SHERK | THURSDAY, JULY 23, 2009
- The Most Popular NFL Teams on Twitter and Facebook ADAM SHERK | WEDNESDAY, NOVEMBER 18, 2009
- What Horrible Things Did Time Magazine Do in 1964? ADAM SHERK | WEDNESDAY, SEPTEMBER 22, 2010
- Does Google Want Brands in Your Social Circle? ADAM SHERK | WEDNESDAY, MARCH 24, 2010
- News Sites on the New Digg: Who is Active, Who is Gaining Followers? ADAM SHERK | WEDNESDAY, AUGUST 4, 2010
- An Early Look at Facebook Open Graph Protocol Integration on News. ADAM SHERK | MONDAY, APRIL 26, 2010
- Email Press Release Optimization Circa 1999 ADAM SHERK | WEDNESDAY, JULY 27, 2011
- News Sites Not Making Much Use of Static FBML on Facebook Pages ADAM SHERK | WEDNESDAY, JUNE 9, 2010
- Press Releases Do Get Shared on Google News ADAM SHERK | WEDNESDAY, DECEMBER 1, 2010
- My Top Posts of 2011 on SEO, PR and Social Media for Publishers ADAM SHERK | WEDNESDAY, DECEMBER 21, 2011
- Interesting Magazine and Digital Stats from Pew State of the News Media 2013 ADAM SHERK | TUESDAY, MARCH 19, 2013
- My Top Posts of 2010 on SEO, PR and Social Media for News and Sports ADAM SHERK | MONDAY, DECEMBER 20, 2010
- Should Browsers Display Only Canonical URLs to Users? ADAM SHERK | TUESDAY, NOVEMBER 23, 2010
- 20+ Major News Sites Ranked by Domain Authority ADAM SHERK | MONDAY, FEBRUARY 1, 2010
- Top 10 Reasons The New York Times is Really Putting up a Paywall ADAM SHERK | WEDNESDAY, JANUARY 20, 2010
- Hey Sports Teams Quit Telling Me to LIKE your Facebook Posts ADAM SHERK | TUESDAY, AUGUST 28, 2012
- Do Google's Expanded Domain Results Apply to News and Video Listings? ADAM SHERK | TUESDAY, AUGUST 24, 2010
- Is Using Facebook Comments Good for Publishers? ADAM SHERK | MONDAY, MARCH 7, 2011
- 10 Quotes on the Apple iPad and the Business of News ADAM SHERK | THURSDAY, JANUARY 28, 2010
- Journalist Social Media Usage Increases, Concerns About. ADAM SHERK | THURSDAY, JANUARY 21, 2010
- Why the News Business Isn't Profitable ADAM SHERK | FRIDAY, SEPTEMBER 10, 2010
- Google Social Search: Are You in Your Target Audiences' Social. ADAM SHERK | THURSDAY, OCTOBER 29, 2009
- PEJ Study Shows Print Still Primary Source of Original News Reporting ADAM SHERK | MONDAY, JANUARY 11, 2010
- Help Haiti: News Sites Promote Ways to Donate ADAM SHERK | THURSDAY, JANUARY 14, 2010
- Official Publisher Profiles on Digg One Year Later: Followers up 720% ADAM SHERK | WEDNESDAY, AUGUST 10, 2011
- Social Media Visitors More Loyal But Still a Very Small Percentage. ADAM SHERK | FRIDAY, OCTOBER 23, 2009
- Borrowing Content Was Happening Long Before Blogging ADAM SHERK | WEDNESDAY, MAY 12, 2010
- Harlem Globetrotters Press Release: Not Sure Why I Got It, But I Kind of Like It ADAM SHERK | WEDNESDAY, OCTOBER 24, 2012
- StumbleUpon Channels: Which Media Brands Are Doing Well? ADAM SHERK | TUESDAY, FEBRUARY 14, 2012
- A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later ADAM SHERK | TUESDAY, OCTOBER 20, 2009
- The Top News Sites on Blekko ADAM SHERK | TUESDAY, NOVEMBER 2, 2010
- Foursquare and The New York Times Archive Would Be a Great Match ADAM SHERK | TUESDAY, FEBRUARY 9, 2010
- AOL Newsroom: A Model for the Future or Shades of 2001? ADAM SHERK | TUESDAY, FEBRUARY 23, 2010
- The Wrap, Newser and Content Aggregation: How Much Attribution is. ADAM SHERK | THURSDAY, APRIL 8, 2010
- Make the Most of Your Retweet Buttons ADAM SHERK | THURSDAY, FEBRUARY 25, 2010
- Wordcatcher: An Odyssey into the World of Weird and Wonderful Words ADAM SHERK | TUESDAY, NOVEMBER 9, 2010
- Diversified Twitter Strategies for News Sites ADAM SHERK | FRIDAY, AUGUST 7, 2009
- The Most Common Causes of Duplicate Content on News Media Sites ADAM SHERK | THURSDAY, OCTOBER 8, 2009
- Google Living Stories – Just Snazzy Topic Pages or is Google on to. ADAM SHERK | TUESDAY, DECEMBER 8, 2009
- News Sites: Tame Your Blog Tags ADAM SHERK | FRIDAY, FEBRUARY 19, 2010
- A Closer Look at Fan Engagement on the Fox News Facebook Page ADAM SHERK | WEDNESDAY, SEPTEMBER 23, 2009
- Alicia Keys Facebook Page: I'd Sign Up if She Asked Me All Cool ADAM SHERK | TUESDAY, JANUARY 19, 2010
- Video Interview: Rupert Murdoch He Don't Like Search So Much ADAM SHERK | FRIDAY, MARCH 12, 2010
- Google Buzz Has Potential for News Sites, Facebook Still the. ADAM SHERK | WEDNESDAY, FEBRUARY 17, 2010
- Pro PR Tips: 100 Tips from Rafe Needleman Published in a Book ADAM SHERK | TUESDAY, AUGUST 11, 2009
- Videos in Press Releases are Cool – When They Provide Meaningful. ADAM SHERK | THURSDAY, JULY 30, 2009
- 5 Ways to Deal with Seasonal Dips in Search Engine Traffic ADAM SHERK | TUESDAY, AUGUST 25, 2009
- Where Do You Want Your Social Media Press Releases to Live? ADAM SHERK | TUESDAY, MAY 26, 2009
- Great Example of a Multimedia News Article from ESPN.com ADAM SHERK | FRIDAY, AUGUST 14, 2009
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