8 Critical SEO and Digital Marketing Opportunities
OCTOBER 14, 2015
So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. want to finish by emphasizing that the largest SEO opportunity still is, and will continue to be, establishing a solid foundation and ensuring that technical, editorial and marketing best practices are proactively applied across the organization. Google News.
The Best Social Media Analytics Tools for Publishers
APRIL 17, 2014
Spike from NewsWhip is well-suited to news sites with good functionality for both journalists and marketers. Rival IQ is becoming popular for competitive analysis in social and other marketing channels. What are the best tools for publishers looking to track social media activity at the content level? Real-Time Analytics. Having one is worth the investment. Chartbeat Publishing.
Link Building Tactics for Publishers
MAY 14, 2013
It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. For traditional publishers, link building typically falls within the third main bucket of a comprehensive SEO program, which includes technical, editorial and marketing initiatives.
5 Ways that Social Media Impacts SEO
AUGUST 21, 2012
Ultimately it is about establishing things like trust, credibility, popularity, influence and topical authority, all of which are good for both SEO and social media marketing. I was invited to contribute a column to an upcoming social media guidebook from Media Industry Newsletter and Folio. thought I’d share it here along with some links to additional resources. Personalized Rankings.
SEO Metrics for Publishers: How are You Tracking and Measuring Success?
MAY 1, 2012
The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. In the marketing category secondary metrics include tracking domain authority and page authority (for key pages) over time, along with internal and inbound links, social shares, additional brand signals, etc. Sounds good, but are your efforts working?
A Simple Workflow for Keyword Research for Content Planning
JULY 9, 2013
For businesses engaging in content marketing a more in-depth research and planning process is usually required, as content is often produced on a smaller scale and potentially with higher stakes. For a more intensive approach check out a great piece that Stephanie Chang wrote called How to Build a Content Marketing Strategy. So this workflow is simple and straightforward by design.
Is LinkedIn the New Old Boys Network?
JUNE 16, 2011
That’s interesting in and of itself, as marketers sometimes (over) generalize that men prefer Twitter while Facebook is more appealing to women. According to the new Pew Internet study Social Networking Sites and our Lives there are nearly twice as many male LinkedIn users as female. What gives? So what accounts for this disparity? More males in the workforce? How about age? Social Media
5 Good Ideas for News Media Facebook Pages
FEBRUARY 28, 2012
What are news organizations doing to increase user activity and engagement on their Facebook pages? To be clear, a large part of any Facebook strategy focuses on newsfeed visibility and on-site promotion through tactics like EdgeRank optimization, frictionless sharing , like and subscribe buttons , Open Graph tags, Facebook Comments and other Facebook Social Plugins. But it is good to experiment.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations
Hey Sports Teams Quit Telling Me to LIKE your Facebook Posts
AUGUST 28, 2012
As a marketer I appreciate the use of a call to action to increase activity and engagement. Lately I’ve been noticing a lot of Facebook posts in my news feed with a specific request to “LIKE” the post. Sports teams are among the biggest offenders: Now don’t get me wrong. It is an effective tactic and there are plenty of good ways to do it. Social Media
MLB Teams on Twitter and Facebook: Two-Year Growth Rates
APRIL 10, 2012
This might partly be a large market getting more active or perhaps all the attention around the team sale has sparked more fan interest. With a new baseball season underway I thought I’d check in on the 30 MLB teams on Twitter and Facebook. Which teams are seeing the most growth? But one advantage of having done this in the past is that I have previous figures to compare against.
Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)
MAY 15, 2012
Being required to do cold-call follow-ups as a junior employee was one of the main reasons I gravitated toward other forms of online marketing as soon as they started to emerge. So in the spirit of my post on buzzwords and marketing speak in press releases I thought I’d have a little fun by capturing the essence of how not to pitch a journalist in a video. –My press release.
Official Publisher Profiles on Digg One Year Later: Followers up 720%
AUGUST 10, 2011
NBC Targets Local Markets on the New Digg. It has been a year since I took at look at the followers and activity of News Sites on the New Digg so I thought I would see how those official profiles are faring today. For comparative purposes I will stick to the 30 mainstream and business news profiles that were examined in my original post. Time 63,904 7,842 715%. Telegraph.co.uk Yahoo! Yahoo!
25 Random Observations about #MozCon Speakers
JULY 15, 2013
Ross Hudgens – Ross is another smart link builder and content marketer; like Richard his deck was full of specific tactics that are worth checking out. He did an excellent job breaking down the current state of semantic SEO and how marketers can take advantage of it. If I had a business that was getting involved in video marketing I’d want his help. But he is.
StumbleUpon Channels: Which Media Brands Are Doing Well?
FEBRUARY 14, 2012
StumbleUpon Channels are a good opportunity for publishers (and any business involved in content marketing) because they create a direct pipeline to users that are specifically interested in your content. It has been a couple months since StumbleUpon rolled out its Channel pages for all members so I thought I’d check in and see how media brands are doing. Breaking News. Lifestyle Content.
What Famous TV Catchphrases Can Teach You About Enterprise SEO
SEPTEMBER 11, 2012
SEO missteps from well-intentioned editorial and marketing teams are just a common, which is why ongoing training and oversight are needed. 3. This was going to be my next enterprise SEO column for Search Engine Land but then I thought twice about using it there. I don’t want to waste it either so I’ll give it a try here. Good stuff or was I right to hold it back? “D’oh!”
Local TV News Teams Having Fun with Pinterest
MAY 30, 2012
Related posts: NBC Targets Local Markets on the New Digg. While Pinterest is a natural fit for lifestyle publishers there are good opportunities for broadcast media too. Today Kim Wilson and I are leading a social media workshop for a group of local TV and radio stations. In preparing for the Pinterest portion I took a look at the pinning activity of local TV news teams. Social Media
Better than Great: A Cure for Buzzwords and Marketing Speak
JUNE 1, 2011
Twice in the past year I’ve covered the most overused PR buzzwords and marketing speak and press release buzzword abuse. It is fun to point out the biggest offenders but even well-intentioned marketing communicators can find it difficult to avoid them. Related posts: The Most Overused Buzzwords and Marketing Speak in Press Releases. Solution” is an overused term too.
Startups Use Micro-PR Campaigns to Tip Momentum in Their Favor
NOVEMBER 1, 2012
Social media, mobile marketing and such are great additions to a large PR campaign, but a startup company with limited resources or sales experience becomes overwhelmed with what to take on. The true advantage of a micro-PR campaign is that startup founders can mimic the results from larger campaigns while maintaining the flexibility to turn on a dime and react to market changes.
Editorial SEO Tactics for the Newsroom
JANUARY 12, 2011
Here are some of the key areas to address: To be clear this is not meant to encompass the full spectrum of technical, editorial and marketing components in a comprehensive SEO program. There are a number of free and paid tools that are helpful in this area such as Google Insights for Search and SEMRush as well as enterprise-level options like Hitwise and ComScore Marketer.
My Top Posts of 2011 on SEO, PR and Social Media for Publishers
DECEMBER 21, 2011
Also a special mention for a post from 2010 that continues to bring in considerably more pageviews than anything else: The Most Overused Buzzwords and Marketing Speak in Press Releases. As another year comes to a close I thought I’d finish off with a roundup of this year’s most popular posts. Original idea! PRFilter Shows Press Release Buzzword Abuse Still Prevalent. Thank You. Publishing
Press Release Optimization Checklist and Tips
OCTOBER 18, 2011
Avoid over-use of “ marketing speak.” Press release optimization doesn’t get the attention it once did, at least within the SEO community. But a considerable number of releases are distributed over the wires and added to online pressrooms every day, so it is still an important tactic for PR professionals. Why wouldn’t you try to increase the search engine visibility of your press materials? Last week I needed to dust off a press release optimization checklist that I’d written several years ago, so I thought I’d share it here. Press Release Optimization Checklist. Title/headline.
How Much is a PR Professional Worth to a Startup?
JULY 12, 2011
And few would argue against the importance of PR and marketing in launching and growing any new business regardless of how formalized those efforts are. While watching the film The Social Network over the weekend one scene in particular caught my attention. Mark Zuckerberg and key members of the early Facebook team are meeting to discuss roles and ownership stakes in the company.
Email Press Release Optimization Circa 1999
JULY 27, 2011
One thing I enjoyed is the fact that I called out the use of terms like “unique and “revolutionary since I’m still doing that now through posts like The Most Overused Buzzwords and Marketing Speak in Press Releases and PR Filter Shows Press Release Buzzword Abuse Still Prevalent. by Adam Sherk, VP Internet Public Relations, Multimedia Marketing Group. Formatting.
Social Media News Releases Get 3x More Media Coverage
MARCH 24, 2011
The Most Overused Buzzwords and Marketing Speak in Press Releases. Social media news releases have lots of advantages, and what’s not to like? They offer a clean, simple format that encourages companies to be clear and succinct. While multimedia content can be added to any press release, SMNRs are much more likely to incorporate images and video. Press Releases Do Get Shared on Google News.
Interesting Magazine and Digital Stats from Pew State of the News Media 2013
MARCH 19, 2013
Instead it is creating additional news consumption: Combined with the modest but rapidly increasing mobile ad market, there’s a potential bright spot in a world of otherwise declining ad revenue: Related posts: Pew Study: Facebook Users Get 70% of News Links from Friends and Family, Not News Orgs. Time is Doing Well Online. News Magazine Readers are Old. for the adult US population.
Harlem Globetrotters Press Release: Not Sure Why I Got It, But I Kind of Like It
OCTOBER 24, 2012
The Globetrotters are also a case in which you can actually use a phrase like “legendary team” without it being an overused buzzword or marketing speak. Last week I received a press release from an unexpected source: the Harlem Globetrotters. Frankly I’m not sure why they’d be sending a press release about their new VP of Communications to me. PHOENIX, Oct.
Grateful Dead Facebook Page: Great Use of Interactive Content
APRIL 20, 2011
Thanks to Marketing Lessons from the Grateful Dead we know that the band’s approach over the years offers useful insights for marketers. Search Marketing Dwarfs Social Media in Interactive Marketing Budgets. But how is the organization itself doing with social media today? Based on a current promotion on the Grateful Dead Facebook page I’d say they’re doing great.
PRFilter Shows Press Release Buzzword Abuse Still Prevalent
FEBRUARY 22, 2011
For more information on PRFilter see the launch press release and this video: Related posts: The Most Overused Buzzwords and Marketing Speak in Press Releases. Press release search engine PRFilter came out of beta last week. It aggregates press releases from 10 wire services and distribution services and pulls them in directly from 60+ technology and media companies. solution 243. best 52.
Myths Keeping Social Media out of Regulated Industries
NOVEMBER 11, 2010
Give edit a voice – who would followers rather interact with, a marketing person or the actual writers of your content? NBC Targets Local Markets on the New Digg. By now Twitter is an important part of most publishers’ audience development and content promotion efforts. But in reviewing the Twitter presence of newspapers, magazines and other content sites on a regular basis I’m often surprised by the mistakes and missed opportunities that still occur. So to help out I’ve created a list of Twitter tips for publishers. that I hope are now well-established fundamentals.
Can Publishers Harvest Social Media Intent in a Meaningful Way?
MARCH 30, 2011
In search marketing extracting basic intent signals is fairly straightforward since users’ search queries often reveal their intentions. Many publishers are now doing a good job of developing social media strategies for brand awareness, content promotion and user engagement. But is it possible to extract user intent in a meaningful way? the data becomes more useful. Social Media
Is Using Facebook Comments Good for Publishers?
MARCH 7, 2011
As someone who limits his Facebook friends mainly to actual friends but who frequently reads and comments on industry and marketing blogs, for me the main concern with using Facebook Comments is the desire to keep my professional and personal lives separate. So I’d rather not put that activity into my Facebook news feed. So for the average user these concerns are not always relevant.
7 Conversion Rate Optimization Tips for Publishers
NOVEMBER 16, 2010
Conversion Rate Optimization (CRO) is perhaps the easiest method to increase revenue without pouring extra dollars into paid marketing campaigns. Made for marketers who hate technical & integration issues, Visual Website Optimizer makes A/B testing dead-simple by providing an easy-to-use interface, WYSIWYG editor and tag-less integration. – Adam. Yes / No. Conclusion.
Fewer PR Organizations Plan to Increase Focus on SEO and Social Media in 2011
DECEMBER 8, 2010
The reality is quite the opposite; social media marketing and SEO are completely intertwined and each strengthens the other. The results of the Vocus 2011 PR Planning Survey are out and the number of organizations that plan to focus more on SEO and social media has declined. So if anything more attention needs to be paid to SEO. My Top 10 Posts of 2009 on News Media, SEO and Social Media.
Google News Optimization Tips
SEPTEMBER 3, 2009
The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement?
My Top Posts of 2012 on Inbound Marketing and Audience Development
DECEMBER 18, 2012
Another year gone by and once again it is time for the obligatory best of the year post. These roundups may be overdone, but I enjoy putting them together because it is interesting to look back and see what made an impression. Here are my top 10 posts of 2012 by pageviews: The Best Free Tools for Twitter Analytics. Beyond Facebook Insights: Useful Facebook Analytics Tools. Thanks! Publishing
Translation and Localization Tips for Publishers
DECEMBER 15, 2010
asked Christian to provide some tips for publishers looking to expand their presence in international markets. Once you have established which networks to target for your promotional activity make sure you are aware of local social media etiquette and which marketing techniques work. This is a guest post from Christian Arno , founder of Lingo24 , a global translation service. – Adam. To reach an overseas readership online publishers must ensure that they properly localize their content. Here are a few issues to consider when localizing an online newspaper or magazine.