Update Your Segmentation Model With Social Data Before It’s Too Late
JANUARY 13, 2015
Attention digital marketers: It’s time. If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. If leveraged properly that information fuels marketing tactics from personalization to email marketing to direct mail.
Social Media Success is About The Customers, Stupid
MARCH 30, 2011
They all in many ways were first to market, which in an industry like marketing tends to benefit those who create the buzz first. Being first to market doesn’t guarantee success, nor is it a requirement to gain success. …getting coverage at PR and marketing conferences. The New Marketing Funnel (48). What would you add to this list? Most Commented.
The Content Convergence Dilemma: Where’s the Content Department?
OCTOBER 27, 2011
That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Marketing organizations are historically built around generation of “finished” content. Conversational content is managed across many organizations who touch social media functions – PR, marketing and customer service, for example.
The Unsung Heroes of Social Media
MAY 2, 2011
Co-opetition in the World of Social Media Marketing (10). The Powered Social Marketing Help Desk is Open (5). Community Customer Engagement Relationship Marketing Social Media Aaron Strout Brian Solis Chris Brogan Community Roundtable Customer Relationships David Armano Jason FallsThe business side of social media is evolving on a daily basis. Related Posts. Tweet.
10 Reasons Market Research is Critical to Social Media
JULY 12, 2010
But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Definitely when someone want to start a social network marketing they should have a goal.
On Facebook and the Death of Etiquette
NOVEMBER 1, 2010
Forget “interruption marketing for a minute and think about how people interact on a regular basis. Micromarketing: Relationship Marketing Through Advocacy (5). Co-opetition in the World of Social Media Marketing (10). Let’s face it. Etiquette is a lost art. New technologies change that behavior as people seek to leverage the convenience they provide.
Making the Leap: Why Companies Struggle with Social Media
AUGUST 24, 2010
Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. It didn’t require making a leap to engage customers in conversation or to deeply understand how they make a purchase decision. How many customers does your company have? Simply put, one way is easier, two-way (and multi-way) is hard.
Micromarketing: Relationship Marketing Through Advocacy
SEPTEMBER 28, 2010
Since I have been a social media enthusiast for some time, I knew about many examples, but I would imaging most marketers would learn even more. Throughout, Greg uses many allusions or outright callouts to interactive marketing techniques – SEO, PPC, display advertising, web analytics and measurement concepts, and more. Co-opetition in the World of Social Media Marketing (10).
Professional Services at the Digital Crossroads
DECEMBER 12, 2013
Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways. Ad agencies are extending “big ideas” to be rooted in shareable social platforms. These are exciting times for anyone in the advertising, marketing and communications space. image credit: PedjaP via flickr.
The Digital Five Tool Player
SEPTEMBER 2, 2010
As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player in the digital space. Ed Boches wrote a great post yesterday about labels in creative and digital – and that got me thinking it was time to document these thoughts.
The Smart Marketer's Guide to Social Media Management
Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well
Social Media Does Not Exist
JUNE 8, 2010
MarketingSherpa recently published a study of companies that are integrating social media tactics with offline and online marketing tactics. I’d like to see the evolution over time and agree with the premise – “The benefits of integrating social media with other marketing tactics far exceed the benefits of utilizing social media alone.. Frankly, well put.
Down the Rabbit Hole: Super 8?s Complex Viral Campaign
SEPTEMBER 22, 2010
What other complex marketing campaigns have you seen and liked? The marketing questions this uncovers could rival those of the plot so far…but I have to admit, I like what I see. Super 8 Viral Marketing Ramps Up (dreadcentral.com). Tags: Social Media Film Interactive Marketing J. J. This morning I caught wind of a Steve Spielberg produced, J. J. Take a look.
Social Media Chat Tuesday, July 21st
JULY 19, 2010
My topic for this week is “ Social media AND… “ If you have been a subscriber here you know that I look at social media tactics as informed strategies leveraging deeper understanding of a brand’s most valuable customers and prospects – truly integrated into other forms of marketing. You can also find me on Twitter before during and after. See you there?
Interview: EMC Does Social Media From The Inside Out
JUNE 30, 2011
Community Marketing Strategy Social Media EMC Enterprise 2.0 reached out to Len Devanna (a good friend, a former client years ago, and Director of Social Strategy helping lead EMC ‘s social media efforts to the next level), and asked if he’d answer a few questions about it. Turns out it was a timely ask. Q. How did EMC start on their social media journey? Why or why not?
Some Brand Haiku Humor
NOVEMBER 15, 2010
Good friend Aaron Strout had a moment of inspiration on a plane and decided to challenge a few friends to come up with Haikus about recent brand experiences. In his continuing reign as the Kevin Bacon of Social Media, Aaron was quickly able to recruit a list of talented marketers to join in the fun. Co-opetition in the World of Social Media Marketing (10). Here you go. Related Posts.
On Beyond Snake Oil
AUGUST 10, 2010
What’s clear to me though, is that companies need to evaluate the following when making a decision on how and where to get help to infuse social media into their marketing or other business tactics: Industry experience of the provider. Tags: Consulting Marketing Strategy Social Media iMedia Internet marketing Marketing Marketing and Advertising Snake oil
I Will Not Write About Old Spice
JULY 16, 2010
a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge. Is anyone buying more? So I just curated.
20 Tremendous Digital Marketing Stats and Facts
FEBRUARY 2, 2016
Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average. General Digital Marketing Stats. 1. combined.
Seven Brutal Truths About Digital Marketing Trends
JANUARY 27, 2016
Roger Gallager doesn't mince words when he talks about digital marketing trends and the habit some have of proclaiming them, but not living them. The post Seven Brutal Truths About Digital Marketing Trends appeared first on Spin Sucks. Here is what you should pay attention to this year, even if it's not on your list. Six Powerful Tips to Increase Online Engagement.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.
The Problem with Marketing Automation
DECEMBER 22, 2015
Freed from the shackles of working for marketing automation companies and agencies, I can finally come clean about the truth behind the highly touted and sought after software. There are two very big ideas that are core to the pitch of marketing automation. You’ll Love Marketing Automation. The post The Problem with Marketing Automation appeared first on Spin Sucks.
Why Content Marketing Fails
MAY 27, 2015
Before I talk about why content marketing fails, I want to talk about Barbie. All that said, I’m not here to hold up Barbie Magazine as an example of a content marketing win. I’d argue if you’re thinking about doing your content marketing in the style of Barbie Magazine , you’re looking at exhibit A of why content marketing fails. This is how content marketing wins.
The Long, Lost Baby Boomers In Marketing
MAY 26, 2016
And right now everybody is aiming their marketing guns at the Millennials. But Diana Beyer says there is a group of people often ignored by marketers, and this is your chance to disrupt the industry. The post The Long, Lost Baby Boomers In Marketing appeared first on Spin Sucks. If you find yourself targeting the same crowd as everybody else, you’re probably losing out.
Eight Tips for Influencer Marketing Done Well
MARCH 24, 2016
The work of the people is more influential when it comes to influencer marketing. The post Eight Tips for Influencer Marketing Done Well appeared first on Spin Sucks. Related Stories How SEO and Content Work Hand-in-Hand Content Marketing with Your Reputation in Mind The Five People Essential to Your Next News Release. Comments I agree, Bob. by Bob LeDrew Yes yes yes.
Out With the Old: Rethink Your Content Marketing Strategy
MAY 10, 2016
Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. However, content marketing, like marketing in general, is not something you can put on auto-pilot – unless you want to get left in the dust. The post Out With the Old: Rethink Your Content Marketing Strategy appeared first on Spin Sucks.
Influence your PR campaign with Influencer Marketing
APRIL 13, 2016
This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities. Heineken 100 marketing campaign.
Why Marketers Should ???? Emoji Speak
APRIL 27, 2016
Sarah Clark shares some tips for incorporating emojis into your company’s marketing strategy. The post Why Marketers Should The corporate world needs to keep pace with the changing communication trends. Emojis are big part of today's communications.
Looking Back at Weird 90s Marketing
APRIL 18, 2016
With the incredibly vast amount of data, as well as innovative new tools such as virtual reality, today's marketing is very different from the '90s. However, there are many lessons marketers can learn from '90s marketing. The post Looking Back at Weird 90s Marketing appeared first on Spin Sucks.
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. The Inverted Pyramid.
Top Marketing Trends for 2013
JUNE 4, 2013
As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Marketing should be an integrated part of your marketing mix. SoLoMo Marketing Takes Center Stage. Marketing Must be Integrated.
Marketing Predictions for 2015
JANUARY 14, 2015
The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. Peer-to-peer marketing has a natural home in local communities. Sarah Mitchell.
Content Marketing isn’t Just for Marketers Anymore
MARCH 2, 2016
Content marketing isn’t just for marketers anymore. Salespeople, customer service reps, call center agents, on-boarding staff—anyone who directly connects with customers—should be part of the content marketing process. The post Content Marketing isn’t Just for Marketers Anymore appeared first on Spin Sucks. Daniel Glickman shows you why it is important.
The Psychology of Marketing: Nine Tools You Need
FEBRUARY 10, 2016
Today’s marketers need to both understand the long-standing psychological principles that affect reader engagement and the newer tactics that allow you to use those principles more effectively. The post The Psychology of Marketing: Nine Tools You Need appeared first on Spin Sucks. Benedict Brychta looks at the tools you need to understand and use.
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Another apparent contradiction is much more fundamental: does marketing have value?
20 Brilliant B2B Marketing and Digital Business Stats and Facts
AUGUST 25, 2015
B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective. Image Credit: B2B Marketing Insider. Not quite.
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow.
5 Social Media & Digital Marketing “Must Haves” for 2016
FEBRUARY 28, 2016
With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. At the same time, it’s also very exciting times for marketers and business owners, to have so many powerful marketing tools to escalate and grow their business, sales and exposure. Social media is the future of marketing. 2. Consumers
Integrated Marketing Communications is More than a Fad
JUNE 23, 2016
Integrated marketing communications is more than a passing fad, yet many organizations have a hard time breaking down silos to present a cohesive strategy. The post Integrated Marketing Communications is More than a Fad appeared first on Spin Sucks. Related Stories The New Airbnb Logo: Integrated Marketing Communications or Not?
Five Intriguing Inbound Marketing Stats [Infographic]
JUNE 30, 2015
Inbound marketing is fundamentally about making your company’s website an active component of the sales process rather than static “brochureware.” The most successful marketers though are likely combine both approaches in a coordinated manner. SEO (54%) was cited as the second most important inbound marketing tactic. Inbound Marketing Tactics.