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    [Marketing] Pinterest Marketing for B2Bs
    'Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy. The more visual appeal, the better, especially in the world of B2B marketing. Much like Facebook, Twitter and other social media giants, tools exist to provide insight to brands looking to market their products and services to specific users based on interest while monitoring brand presence on the network.
  • JEFF KORHAN  |  MONDAY, APRIL 21, 2014
    [Marketing] How Content Marketing Prepares Buyers to Sign On The Line
    'Need a reason to embrace content marketing? Your content marketing can remove those obstacles. Use your content marketing and social media to remove these three obstacles, and more. Use your content marketing to help them recognize they have a problem. Because our content marketing helped them understand there are no shortcuts to doing things right. Your content marketing will sell more business if you design it to be helpful. People tend to fear what they do not understand. Your current customers are your customers because you have earned they trust.
    [Marketing] The Future of Digital Marketing According to the Giants
    and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. But what do these purchases tell us about the direction digital marketing is going? Digital Marketing will be about Heightened User Experiences. Data Tracking becomes a Strong Online Marketing Asset. They bought Adometry , a marketing analytics and optimization platform. 'Guest post by Clayton Wood.
    [Marketing] Blyk Sells Indian Youth On Permission Mobile Marketing
    Since launching its permission-based marketing service with Indian mobile operator Aircel in November 2010, mobile messaging media company Blyk  reports over one million opted-in users. caught up with Blyk Country Manager Shubhodip (Shubho) Pal to discuss Blyk (which describes itself as a “mobile media that works with operators to link young people with brands and other stuff they like&# ) and key learnings from the Indian market. India, like most developing markets, is country where spam is a concern. Mobile Marketing Mobile Social Media Permission marketing
    [Marketing] #FF FollowFriday: Derek Johnson On Mobile Text Marketing
    #FF at MobileGroove amplifies the voices you need to hear, and profiles Derek Johnson , CEO of SMS marketing company Tatango and — more importantly — a brave (sometime edgy) voice in the mobile marketing space. We may know him best as the CEO and founder of Tatango, an angel-funded text marketing company with a sharp focus on outbound messaging. In June Derek’s company got even more coverage when it took the wraps off a new look, a new version of its service and a new emphasis on helping small- to medium-sized businesses harness text marketing.
    [Marketing] 7 Steps to Successful Content Marketing [Infographic]
    'Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as  inbound marketing , content marketing is non-interruptive. It is the opposite of interruption marketing, also known as  outbound marketing , a traditional method of product promotion which interrupts a person’s flow of activity to grab their attention and tell them about what they should buy. This form of marketing may create recognition, but it’s rejected by consumers about 90% of the time. . Research.
    [Marketing] The Importance of Brand Recommendations in Your Marketing Strategy
    'Knowing why and how consumers use recommendations will help you create more effective marketing programs. His research also shows that “a 12% increase in brand advocacy, on average, generates a 2x increase in revenue growth rate plus boosts market share” and, conversely, “a 2% reduction in negative word-of-mouth boosts sales growth by 1%.”. recent report by social media marketing agency Zócalo Group delves into how consumers view on- and offline recommendations from their friends, family, and peers. What does this mean for brand marketers? According to a U.K.
    [Marketing] Organizing Your Social Media Marketing
    'You can take the stress out of your social media marketing process by organizing it into written plan that is consistently implemented. The key to an effective social media marketing plan is following specific rules that are organized into a process. Social Marketing is a Process. Your social media marketing process should include, but not be limited to the following best practices. Specific topics that your content marketing will address. The process of social media marketing comes down to understanding not just what to do, but also why.
  • INBLURBS  |  TUESDAY, MAY 8, 2012
    [Marketing] How B2B Marketers can connect to Small Business Owners
    In March 2012, marketing agency Cargo and Inc. Magazine found the majority (52%) of US small-business owners felt companies did not market to them effectively. Most of the small business owners do the business important tasks them self, as they do their financials, marketing, sales and services. When B2B marketers want to connect with them they need to be where those small business owners are around and there where they can be reach and where they can reach out to the marketer. Infographic: Local Mobile Search. Make your website mobile friendly.
    [Marketing] The Importance of Healthy Internet Marketing Strategies
    'As an online marketer I get contacted on a daily basis by potential clients from around the world. ” However, these are two perfect examples of what healthy Internet marketing strategies are NOT. Chris, Kilbourn, Founder and CEO of Utah-based Tofu Marketing , explains it well: “You’ll never hear us throw around the term ‘traffic’ as though it is the be-all and end-all of Internet marketing. Instead, we are an online marketing agency that focuses on sending  qualified leads  to your website.” Can you buy us a couple email lists?
    [Marketing] 42 Profitable Reasons to Consider Inbound Marketing Strategy for Business
    'The proven and successful inbound marketing strategy is a great way to generate high quality leads. Therefore inbound marketing is known as the “riskless” marketing strategy because of the activities done which are long lasting and bring an increasing stream of future customers to your offers. Why is this inbound marketing such a great way to generate leads? Inbound marketing offers you a strategic and smart approach to be and to stay several steps ahead of your competition. How can Inbound Marketing help you? Infographic: Inbound Marketing Rising.
    [Marketing] How to Sell Video Marketing to the C-Suite
    With such a captive video audience, video marketing has become increasingly popular thanks to improved technology, Internet connections, and the sheer popularity of video consumption demonstrated by these statistics. If you’re in marketing and you aren’t producing videos, you might want to consider doing so. But what if your executive team isn’t convinced video marketing is the way to go? What is Video Marketing? Video is one tactic in your overall marketing strategy. It Why Video is Important to Your Marketing Campaign. SEO Benefits.
    [Marketing] Great Content Marketing Lessons from SAP
    Lee Odden, one of the speakers at Content Marketing World 2012, posted a series of blog posts with interviews about content marketing. content marketing success example about content marketing to promote Content Marketing World 2012! B2B marketing Content marketing Interviews content marketing Content Marketing World inbound marketing Lee Odden Michael BrennerThe different interviews were also summarized in a great eBook. Lee, who launched his book Optimize in Europe [.].
    [Marketing] Is Your Online Marketing Intuitive?
    Design Your Marketing for Your Customers. This means you should be able to design and build your marketing to effectively lead them to your door. When it comes to any kind of marketing – especially social media and other types of online marketing, there can be a temptation to think that more is better. The key to successful marketing is both understanding your ideal customer and firmly taking a stand on what you believe and are prepared to deliver. Is Your Marketing Working? Anything worth doing is worth doing right. Why not sooner? It Just Works.
    [Marketing] What Is Conversational Marketing?
    “Conversational marketing” is a term that has been around for about as long as the Internet. The idea is based on the concept that markets are conversations. The “markets are conversations” concept was discussed in a book published in 1999, “The Cluetrain Manifesto.” ” According to its authors, markets have always been conversations, except for that period in the 20th century dominated by mass media. If you don’t treat them as such, then you will lose in the age of conversational marketing.
    [Marketing] “Quest For The Marketing Technologist”
    “Is Marketing Talking to IT?”. The real question companies should be asking themselves isn’t, “Is marketing talking to sales?” but rather, “Is marketing talking to IT?” Or for that matter, “Is IT talking to marketing?”. Marketing – IT:  Dysfunctional Behavior? There was a time when marketers were a slave to the IT department because they didn’t understand how any of this worked.  IT didn’t understand marketing concepts either.  Meaning, today it’s about achieving greater collaboration between marketing and IT.  No Respect. 19, 2011.
    [Marketing] Social Media and the New Marketing
    People ask where marketing fits in with social media, and if it still has a place as consumers and “normal people&# enjoy a bigger say in how successful a product is. To help with this, here’s a short and simplified presentation that offers a new take on an old method (the Four P’s of Marketing) and an overview of what this means for you. It’s not meant to be an exhaustive look; more an easily digestible social media and marketing biscuit. Social Media and the New Four P's of Marketing. Social Media Marketing social media
    [Marketing] Five Ways Marketers Should Use Foursquare
    Foursquare Uses for Marketers. Location Social Media Bryan Willmert flat top grill foursquare julius meinl location-based services mark robins Marketing New York Times recommendation engine schuba's southport groceryA few weeks ago, after I rode 63 miles, I was craving eggs like nobody’s business. So Mr. D and I set out to have brunch at Schuba’s , a little restaurant down the street. It was 1:45 p.m. Never mind the fact that the table next to us had just ordered lunch and were happily eating away while Pete the Tapeworm was eating my stomach. Foursquare is Changing.
  • SPIN SUCKS  |  TUESDAY, MARCH 20, 2012
    [Marketing] Five Ways to Build the Perfect Web Marketing Storm
    I hate to admit this out loud, but I know only a fraction about content marketing for the web. learned this flaw last night, as I watched the webinar Andy Crestodina is doing for us on Thursday – Build the Perfect Web Marketing Storm. He talks about five weather systems in building the perfect storm: Blogging, email marketing, search engine optimization, social promotion, and writing. He begins with a content marketing template. He uses it to show you how to complete each of the five weather systems in order to create the perfect web marketing storm.
    [Marketing] Changes in B2B Marketing — Mad Marketing TV Ep 13
    Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Facebook’s IPO and what it means for marketers. New social media tools for B2B marketers. Social data and what it means to B2B marketers. Join Jeff and Paul as they discuss how Paul has made the shift from working within a large company doing B2B marketing, to thriving in a start up environment where he’s focusing on social, amongst other things. Visit [link] to learn more.
    [Marketing] 22 Noteworthy Content Marketing Guides and Tips
    'Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Yet marketers still have many questions about content marketing strategy and tactics. How do you create a content marketing strategy? Find the answers to those questions and more here in 22 noteworthy content marketing guides. by The Marketing Nut. ** 5 STARS.
    [Marketing] 52% of B2C Marketers Plan To Increase Social Marketing Budgets in 2013
    The vast majority – 70% – of B2C marketers are moderately to highly engaged in social media, followed closely by 63% of B2B marketers, according to Webmarketing123′s new “ State of Digital Marketing 2012 Report.” The report examines lead generation, marketing budgets, and measurement of ROI for both B2B and B2C marketers using social media in the US. B2B and B2C marketers are spending their social media budgets in different ways. The majority (65%) of B2C marketers spend money on Facebook, vs. only 40% of B2B marketers.
    [Marketing] Email Marketing Experts Expose All (Well, Great Tips Anyway)
    I’m already happy with the newly resized format of the magazine, but what caught my attention was the E-Mail Marketing Guide 2010 Supplement that came with October’s issue. Whether you’ve dabbled in the email marketing space, or you are a proven expert, this supplement include page after page of tips and tricks, insights and things to think about to make your email campaigns even more successful. I’ve been doing email marketing for years, and recognize that the industry and technologies are always evolving. DMNews 2010 Essential Guide to Email Marketing. Wendy Boyce.
    [Marketing] Cause Marketers: Connect to Fundamental Human Needs
    What cause can we align with for a marketing relationship in order to gain positive brand value and competitive advantage? Is that serving the brand, marketing, consumers, our society? . Instead, I propose marketers trace their efforts back to those basic human needs and start trying to meet them. Look for programs that will effect change and deliver the most affect, and the marketing results will surprise you. The marketing will be more honest and require less effort to integrate. Today’s guest post is written by Brian F. Martin. . The amount of each?
    [Marketing] The 5 Traits of Extremely Successful Blog Marketers
    If you want to be a successful blogger or blog marketers you need to have courage. Top Etsy, self-help, finance, fitness, and marketing bloggers are all systematic, some obsessively so. Blog Marketing consult 'I’m swinging for the fences with that headline. The 5 traits I’m about to share can be found in every top blogger personality, vision, and day-to-day game plan. In fact, the best bloggers consciously establish habits that strengthen these traits. will go a step further and say that your blog will fail unless you plant and nurture these traits in yourself.
    [Marketing] 59 Killer Content Marketing Stats: 2014 Edition
    'Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. Topics covered range from content marketing usage to consumer preferences, and far beyond. 93% of B2B marketers use content marketing, a 2% increase over 2012. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. vs 2.5%).
    [Marketing] What is Market Research?
    'There is no greater input for any marketing strategy than listening to customers in their own words express the impact of a product or service. Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. There are two main types of market research: quantitative and qualitative. Qualitative Market Research. Quantitative Market Research. The main types of qualitative research are focus groups (e.g. face-to-face, dyads, triads, etc.)
    [Marketing] Is Integrated Marketing Achievable in Social Media?
    According to the American Marketing Association, integrated marketing communications is “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.”. Unfortunately, Social Media is impossible to control and many an integrated marketing campaign has fallen flat or been shot down by some YouTube revelation. Things move way too fast in social media for a long-term integrated marketing program to be as predictable as the profession may claim.
    [Marketing] Marketing Automation Discussion at SFAMA
    'Last night I moderated a very interesting panel for the San Francisco American Marketing Association on marketing automation. Anyone interested in digital marketing needs to understand these concepts, whether you use automation tools or not. Content Marketing. Overall everyone on the panel agreed that content is crucial to your automated marketing, but not just any content will do. The content must be relevant to the target market it’s intended for. Automation doesn’t mean you can “set it and forget it” with content marketing.
    [Marketing] 5 Tricks to B2B Marketing Socially
    Then how do B2B Marketers use that content with Social Media to do the same – here are 5 tricks to Marketing B2B content socially … 1) Tell good Stories – You have a new kind of marketing evolving now – a marketing that is driven by good stories. think Story Telling is going to be a huge component of the marketers tool kit going forward since the web and social media adore good stories. Related posts: What to look for in a Social Media Marketer? Spray and Pray Marketing 2.0 Tweet This! Share this on Facebook. Digg this!
    [Marketing] My Top 33 Digital Marketing Blogs
    'Digital marketing blogs may be numerous, but I find them to still be critical. I’ve been in digital marketing for 20 years, and the only way you can stay relevant that long is to read A LOT. In digital marketing, if you don’t learn you die. » Digital Marketing blogs content marketing blogs digital marketing digital marketing blog email marketing blogs online marketing blogs social media blogs Period. subscribe via email, and read (or at least. Read the whole entry.
    [Marketing] How to Generate Business through Content Marketing
    We live in a customer centric time powered through social media and the rules of marketing and PR has dramatically changed. Marketers need to understand that most people do not go online to buy something. Content Marketing is great to build your online reputation. Here are some marketing tips you can use right away. But as you need to spend time for your business you also need to understand that marketing and content creation is an important part of your lead generation. Infographic: The Rise of Content Marketing. This is valid for B2C and B2B!
  • JEFF KORHAN  |  MONDAY, APRIL 28, 2014
    [Marketing] New Marketing: Personalize What You Automate
    'One of the primary responsibilities of every sales and marketing professional is developing warm relationships with customers. About the Author:   Jeff Korhan, MBA, is the  author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  –  (Wiley)  . In the days before computers, we made it a habit to learn about the personal lives of our customers , including their families, pets, hobbies, leisure activities, and favorite sports teams. That seems to be where everything often stops – and it shouldn’t. The Goal is To Honor Every Relationship.
    [Marketing] Streamlining Text Messaging To Fast Track Mobile Marketing
    The advance of smartphones, the avalanche of apps and the heightened interest in mobile video, mobile barcodes and Augmented Reality are combining to take mobile marketing strategies and creatives to the next level. But are marketers and mobile operators getting ahead of themselves? In developing markets is the only screen.) SMS is clearly an effective way to deliver mobile marketing campaigns and messages. Permission marketing also builds trust. Marketers need little convincing to understand the value of a deeper engagement with consumers. percent.
    [Marketing] 4 Simple and Easy Email Marketing Providers
    Email marketing is seeing a bit of a resurgence lately. An effective email marketing campaign can create lucrative results when used properly. The best way to do that is get acquainted with the various email marketing providers to see which one will be the best fit for your needs. That’s why we put together a list of 4 email marketing providers that cater to simplicity and are inexpensive with starter options. Campaign Monitor markets to designers and their clients. They focus on email marketing, event marketing, social campaigns and daily deals.
    [Marketing] Using As Part Of A Content Marketing Strategy
    Anyway, Tamela said she had been wondering if that approach was right for her content marketing efforts. audience Blogs Branding Content Curation content development Content Marketing Content Marketing 2.0 Creativity Customer Retention Fortune 500 Marketing My Creative Team Twitter widget Widgets content marketing creativity marketing social media 'Tamela Rich noticed recently that I was publishing several papers, including  The Fortune 500 Daily , The Creativity Times , and The Social Media Daily. You are subscribed to them, right? If
    [Marketing] Where Do Forums Fit Into Social Media Marketing?
    As someone that previously worked at an internet marketing company, I was always amused when a client would become obsessed with their Facebook or Myspace profile (yes, this was a few years back) and ask us to dedicate an unreasonable amount of resources to managing it. When I worked at an internet marketing company in Los Angeles, strangely enough it was only the plastic surgeon clients that right off the bat understood the importance of keeping tabs on all facets of social media. Marketing Social Media Forums SMMWhere do forums fit in? If that works for them, great!
    [Marketing] Where Do Forums Fit Into Social Media Marketing?
    As someone that previously worked at an internet marketing company, I was always amused when a client would become obsessed with their Facebook or Myspace profile (yes, this was a few years back) and ask us to dedicate an unreasonable amount of resources to managing it. When I worked at an internet marketing company in Los Angeles, strangely enough it was only the plastic surgeon clients that right off the bat understood the importance of keeping tabs on all facets of social media. Marketing Social Media Forums SMMWhere do forums fit in? If that works for them, great!
    [Marketing] Is E-mail Marketing More Effective Than Social Media Marketing?
    » Is E-mail Marketing More Effective Than Social Media Marketing? It seems that e-mail marketing is still one of the most efficient and cost effective channels available to businesses – that’s both online and traditional brick and mortar businesses. What may surprise many small business owners is that social media marketing is so far down the list, especially when it comes to two-way communications. There are many businesses that are now finding that a mix of the two, that is, social media and e-mail marketing, to be very effective.
    [Marketing] How to Reach Social Success with Contextual Marketing
    Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. The value of contextual marketing. The challenge for global brands to keep an Always On-strategy is to get the context in place across local markets. Mindjumpers Network is our way of working with local market activation for global brands. Throughout most social media networks, content is king.
    [Marketing] #DearKen: How Do I “Pinterest-ize” My Marketing Content?
    with you in my last MobileGroove column, my hope is that you are already happily pinning away all of your photo- and video-based marketing content onto your brands’ boards on Pinterest. That is, marketing content that isn’t “visual”, but is nonetheless valuable to communicating your marketing messages, such as your glowing customer testimonials and your spellbinding annual report? cocky marketing guy??) as to say that you can pin ANY of your marketing content on Pinterest. Pinterest can be an easy win for B2C and B2B marketers. Marketing Premiums.
    [Marketing] Content Marketing: How Anyone Can Build an Audience
    Get Weekly Marketing Updates. Joe Pulizzi is sometimes referred to as the godfather of Content Marketing, which is a new way of going to market that is revolutionizing the world of marketing. Content marketing is a simple concept that has been around for a long time, but implementing it well often requires unlearning traditional marketing and selling practices that many of us have used for years. Whether you are interested in driving sales, eliminating competition, or happier customers, content marketing can help – and Joe Pulizzi will show you how.
  • INBLURBS  |  FRIDAY, MARCH 23, 2012
    [Marketing] How B2B Marketers Can do Social Media Lead Generation the Smart Way
    recent study from Sagefrog Marketing Group shows how companies have learned to leverage social media. What sites, tactics and strategies are B2B marketers including in their social media outreach? To do their social media outreach B2B marketers include professional networking sites like LinkedIn which have proven to be an effective way to generate business leads. Online Marketing strategies like banner ads have been replaced through proven buyer persona oriented content creation which also brings better ROI than pay per click marketing (PPC).
    [Marketing] How Marketers are Using Facebook: New Study by Marketing Profs Director of Research Tim McAtee – Part 2
    Facebook takes the work of navigating the web out of the hands of the user and that’s one reason why it is having success with marketers says Tim McAtee, Director of research for Marketing Profs. Facebook is seeing enormous usage by corporate marketers and yet it’s truly still the early days of sophisticated use says McAtee. Marketers are mainly using Facebook to drive traffic to get to their corporate websites. For B2C marketers, Facebook is a more effective tool than for B2B marketers. To find out more about the study go to
    [Marketing] Marketing 3.0: How Marketing Gurus Catch Up With Old Realities
    Last year, Philip Kotler, Hermawan Kartajaya and Iwan Setiawan published their book “Marketing 3.0: Marketing 3.0, also known as human-centric marketing (or as I [.]. Marketing theory Opinion human-centric marketing Marketing 3.0 From Products to Customers to the Human Spirit”. It is essentially about how customers should not be looked upon as consumers but as “as complex, emotional, value-driven and multi-dimensional human beings”. Philip Kotler
  • JUSTIN LEVY  |  MONDAY, APRIL 28, 2014
    [Marketing] Marketing Fit Interview: Christopher Penn, Vice President of Marketing Technology, SHIFT Communications
    Better marketers and better individuals. In this Marketing Fit interview, Chris covers everything from his top productivity tip to what he’s learned self-publishing two books to what tactic he wants to banish from marketers’ toolboxes. What area do marketers overlook but could drive the biggest impact for their company? The older and more practiced I get, the more I realize that marketers aren’t using enough of their brains. The ability to meld left and right brain together is what creates amazing marketing. They push you to be sharper.
    [Marketing] Social Marketing is Getting Personal
    Marketers will become increasingly aware of seeking personalized interaction with consumers. expect that social media is already a key element in your marketing plan for 2011. Yet, for the most part, social media is passive marketing. Social marketing is getting personal. Marketers will become increasingly aware of seeking genuine interaction with consumers. Awareness How-To Marketing Search Optimization Selling Small Business Social Media action competition Jeff Korhan marketing small business social graph social search Twitter Advanced Search
    [Marketing] How to Cure Your Content Marketing Tool Addiction
    remember spending 3 hours one afternoon, searching, installing, and configuring new content marketing apps and plugins. Content Marketing Tools 'Product Hunt, a Reddit type voting site for new apps, dominated my work day for nearly a month.
    [Marketing] Association Social Media Marketing
    Social Media Marketing for the National Bicycle Tour Directors Association (NBTDA). Tags: Implementation Presentations associations social media 101 social media marketing Found a really nice 101 slide deck created for the National Bicycle Tour Directors Association. Take a look and see what you think. We expect you to be ticking off at least some of the boxes on this one (it’s ok if you’re not quite doing some of the end stuff yet). Otherwise, go get on it. Seriously now! Time is marching on! Contact us if you need help.
    [Marketing] I’m Ashamed to Call Myself a Marketer. It is Time to Change
    have begun to realize that the majority of marketers, advertising firms, and communication professionals have become extremely complacent. Why is it so hard for marketers to speak human? Greg Ballard pulled out the win to secure his second term but not without some terrible marketing from both sides of the aisle. Political marketing hasn’t changed in twenty years and I am becoming tired of innovation NOT happening in this world. Marketers are some of the hardest working individuals in the professional world. MarketingPeriod. Why Comcast .
    [Marketing] 3 Reasons You’ll Hate the Influence Marketing Book
    'Back in May this year, Influence Marketing – the book I co-authored with Sam Fiorella – was published. Instead of writing why the book would be a good fit, I thought it might be more fun to show why you’d hate the Influence Marketing book instead. That being said, we’re also realistic in what the likes of Klout can and can’t do, as this quote from the book shows: We’re not suggesting that social scoring platforms are useless, only that basing influence marketing campaigns on them is shortsighted. Influence influence marketing book
    [Marketing] Unlock these 6 Secrets to Better Email Marketing
    'Email marketing is dead! But take one look at the numbers and you’ll find that email marketing is not a dying breed. recent study by the Direct Marketing Association found that 66% of consumers recently made a purchase as a result of an effective email marketing message. How well does your business use email marketing to reach your customers? If you want to get the most out of this proven marketing channel, here are seven secrets to put into practice today. Targeted marketing messages get read, shared, and talked about. Blog marketing
    [Marketing] The Admiral Ackbar Philosophy of Facebook Marketing
    Digg Digg Facebook Marketing is a tough game. Justin Levy has a great book on the subject called Facebook Marketing (Amazon Affiliate Link) and I’m not going to take anything away from his book. Which leads me to: The Admiral Ackbar Philosophy of Facebook Marketing. A survey of market demographics may help you get a better grip on who is coming to your page and why, but rarely will someone glance away from Farmville long enough to answer your questions. If you need help navigating the galaxy of Facebook Marketing contact me. But first, some history.
    [Marketing] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers? But why?
    [Marketing] 15 Ways to SMART Mobile Inbound Marketing for Restaurants
    With mobile marketing you deliver your message directly to your customer. Infographic: How Online Marketing Drives Offline Success. 15 things you can do to empower mobile restaurant marketing: 1. Smart ways for local inbound marketing for restaurants. Get mobile with your Inbound Marketing. How to use Inbound Marketing for your Coffee Bar. Get Found Online inbound marketing Mobile Marketing Mobile Inbound Marketing for Restaurants mobile marekting Mobile Restaurants Marketing sms marketingThere are 6.8
    [Marketing] Creating Addictive Marketing Content
    One of the distinguishing qualities of successful marketers is they are passionate students of human behavior – more specifically, buying behavior. As content marketers, you want to create desirable experiences. That is your goal as a content marketer. Awareness Blogging Community content marketing Marketing Online Marketing Search Optimization Selling Small Business Success action Addiction customers desires fresh Google human behavior Jeff Korhan memorable originalAddictions are unfavorable behaviors that can develop very innocently.
    [Marketing] Use an editorial calendar for content marketing
    'If you are into content marketing make 2014 the year you start an editorial calendar and keep it going all year long. This is an essential tool in producing quality, effective content that consistently supports marketing and business objectives. An editorial calendar not only improves the organization of content marketing initiatives overall, it provides the broad overview required for smart strategy. Advanced planning ensures that content and distribution aligns with all business and marketing objectives and tactics such as planned events, promotions and campaign.
    [Marketing] Is The White Paper Dead for B2B Marketing?
    Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. Creating Engagement in B2B Marketing A recent Cone Inc.’s Tags: Blogging Branding Content Marketing Interactive Marketing Lead Generation Podcasting Thought Leadership Twitter User Generated Content In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”
    [Marketing] Is RFID Getting Primed to Change Digital Marketing?
    This is all facetious, but it does represent the capabilities that are possible today when using RFID integrated with other applications, including marketing technologies and marketing analytics. Although the national economy has yet to show any significant glimmers of recovery,  RFID appears to be headed in a direction that will bring about new digital marketing dynamics. That demand capacity typically creates manufacturing cost savings, which in turn ratchets up the interest of producers to seize market share, which in turn drives down the cost of the device.
    [Marketing] Your 12 Point Content Marketing Strategy (Part 3 of 4)
    It’s January 1st and I bet you are thinking about how to do better this year with your content marketing strategy. Your content marketing strategy should allocate time to engage in a substantive way on your preferred social networks. How To Apply What These Content Marketing Insights. content marketing 'The pressure is on. Last month I created a “12-Point Plan” for Pushing Social’s content strategy. It was so helpful that I decided to “open-source” it and give you the high points in a 4-Part Series. Catch up : Part 1 | Part 2.
    [Marketing] 4 Pillars of Online Marketing Success
    We’ll get to that later; because social media is just one of 4 pillars that comprise a solid online marketing foundation. Online marketing always starts with content. This is why I’m partnering with New Rainmaker to help small businesses build and maintain this essential digital marketing asset. This content marketing asset is your business lifeline. Just create a daily or weekly plan of one activity that will improve your online marketing. In addition to scheduling your online marketing, consider scheduling your other sales and marketing activities.
    [Marketing] The 4 P’s to Social Media Marketing
    Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. It combines a few things you might have read about into one new concept around social media – the 4 P’s of Social Media marketing. 4 Launch them using all available S ocial Media - think Inbound Marketing by Brian Halligan and Dharmesh Shah. think this strategy is exceptionally good for B2B marketers with long lead cycles. Slide 1. Tell Good Stories.
  • SPIN SUCKS  |  THURSDAY, MAY 10, 2012
    [Marketing] Three Ways to Be a Better Integrated Marketing Professional
    Integrated marketing is the ‘buzz’ phrase of the moment in our industry. Before it even became part of our lexicon, the integrated marketing professional—a person deeply encompassed in the many avenues necessary for effective lead generation and relationship building – emerged on the scene. These professionals were the first to embrace email and email marketing. But in order to be successful as an integrated marketing professional, you need more than just agility and willingness to embrace new tools. The business world is filled with marketing gaffes.
    [Marketing] Realtime Marketing: How To Plan For The Moment
    'This is a guest post by Matthew Yeoman of the Social Media Marketing blog. When realtime marketing works, it’s because you have something much bigger than you doing your marketing for you. It’s simple: if many people are already interested in a particular event, and you create a realtime marketing campaign that is centered around that event, the public awareness associated with the event benefits your marketing efforts. How Does the “Moment” Do Your Realtime Marketing For You? link]. Arby’s (@Arbys) June 18, 2014.
    [Marketing] How to Take Advantage from Mobile Marketing & Location Based Marketing
    Is mobile marketing recently a part of your inbound marketing strategy? To ignore this growing mobile marketing trend could be a very dangerous failure for your business! Did you thought about to make use of mobile apps to improve your location based marketing? Services like Foursquare are best examples how businesses use location based marketing to reach a wider audience. Actually about 30% of companies who are using Mobile Marketing do strategic lead generation through this! Further sources: Location-Based Marketing: X Marks the Sweet Spot.
  • SPIN SUCKS  |  MONDAY, MARCH 9, 2015
    [Marketing] Where Does Content Marketing Belong?
    'By Gini Dietrich There is an interesting fight happening in marketing departments around the globe: Where does content marketing belong? Does it belong to marketers because it helps generate leads? Does it belong to a new role—the content marketer—so it can apply a very specific skill set? concept discussed in great detail in Marketing in the Round , digital communications must exist to break those silos down and let content marketing belong to the entire organization. The content marketing role should be defined on skill set and not on department.
    [Marketing] Influencer Marketing – Part 1
    'Influencer Marketing is an emerging method of advertising that is proving itself an effective and, for some brands, integral component of digital marketing strategy. Here is some background on why influencer marketing is now considered a highly effective form of advertising. The post Influencer Marketing – Part 1 appeared first on. Content marketing Digital Marketing Instagram social business Uncategorized influencer marketing influencers klout marketing online influencers social media influencers
    [Marketing] Do Content Marketers Compete?
    recently realized many of the people who agree with this philosophy are also doing content marketing. began to wonder, do content marketers compete?  . In marketing, you may have the same goals as other companies, but if you’re doing content marketing, you really aren’t trying to win the same race. The real victories in web marketing are borne out of collaboration. Inbound marketing is called such because the potential customers come to you. Content Inbound Marketing Marketing andy crestodina competition content marketing inbound marketing SEO
    [Marketing] 4 Principles Of NextGen Marketing
    Marketing no longer controls the message or the media. The control has shifted to the masses and now marketing methods must change to meet the demands of NextGen buyers. NextGen marketing efforts will focus on social methods which enhance opportunities to engage with buyers. NextGen marketing efforts will also focus on insuring that the message is in context to what buyers care about. NextGen marketing is about who, when, where, why, what and how suppliers engage with buyers. NextGen marketing represents a philosophical shift about the purpose of marketing.
    Stop your online marketing right now. The problem with marketing today versus marketing in 2006 is volume. There are more social media marketing experts in the world than there may be doctors these days. Get a Twitter account, amass 50,000 followers by buying them through cheap online marketplaces, RSS port a bunch of popular marketing blogs to give off the appearance of knowledge, and you look like a guru. Here’s another truth: those marketing firms that do this level of work also charge $150-250 an hour. STOP YOUR ONLINE MARKETING.
    [Marketing] Inbound Marketing Is Rising [Infographic]
    Tweet Marketing has come a long way. marketing has been given a totally revamped identity. Marketing today is more of an interactive and a two way dialogue, between brands and customers, which can be termed as “inbound marketing”. Why is inbound marketing better? Inbound marketing focuses on earning, not buying, a person’s attention, which can be done through social media and engaging content, such as blogs, podcasts and white papers. Take a look at the infographic here and do tell us how you found it – is inbound marketing the future?
    [Marketing] Understanding Viral Content Marketing [Infographic]
    Through a guest blog post called “ Tips for Viral Marketing Success: Channels, Stories and People ”, our posts “ Viral Campaigns: Do’s & Dont’s ” and How to Create Viral Success: Top 10 Viral Campaigns. Why should you opt for viral content marketing? Want to find out more about viral content marketing. Companies’ Use of Content Marketing Is On the Rise [infographic]. 64 Inspiring Facebook Marketing Techniques [infographic]. Social Media content sharing Pro Blogger Roi for companies Viral conntent Viral marketing Voltire Digital
    [Marketing] What Makes Good Online Marketing Content?
    The question I’m asking here is: Can content in email or online marketing provoke any action without some kind of emotional response? Blogging Content marketing Opinion content marketing content marketing strategy email marketing engagement interactive marketing online marketing relevanceThe issue of emotional response is often overlooked and I agree. Perhaps it is overlooked because it is that underlying common denominator and not a separate factor.
    [Marketing] B2B Marketing Content: Lure or Lasso?
    You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it its the basis for all your online activity. Related posts: Spray and Pray Marketing 2.0 The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. Tags: Blogging Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Social Media Thought Leadership I picked this saying up from Gary Vaynerchuk’s new book called Crush It. Tweet This!
    [Marketing] Marketing Technology Takes a Page From Unified Communications.
    Like Unified Communications, the next generation of marketing data and analytics is likely to require big changes and it also is all about unifying and imbedding it into more business processes. In the case of customer engagement, that can be any business area that is tangent to the marketing goals. So if marketing technology has some similarities to UC, where are we in the evolution of obtaining the bigger benefits? So what to do while waiting for these next generations of unified marketing technology systems to emerge? Mike Fuqua. Tweet This! Post on Google Buzz.
  • DANNY BROWN  |  THURSDAY, MAY 15, 2014
    [Marketing] Is Your Marketing the PITS?
    'When I took my marketing degree back in 2001, part of the course was learning about the  Four P’s of Marketing  –  Product, Price, Place  and  Promotion. These terms have been the mainstay of marketing since the 1950?s, Borden published an article called  The Concept of the Marketing Mix  , although the actual phrase The Four P’s was coined by E. Marketers have used the Four P’s to plan marketing campaigns, measure and gauge how well something will be received. The best marketers know how to persuade people that their ideas are worth listening to.
    [Marketing] How to Use Social Media for Marketing Research
    'Social media has had a massive impact on marketing and the way that consumers view businesses. While many businesses are taking part in social media marketing, many fail to see the market research potential that the platform offers as well. These tips and tricks offer simple, easy to implement ways to turn social media into a powerful marketing research tool. Forming your Marketing Research Plan. Set Your Goals: One of the keys to successful marketing research is focus. There is a wide variety of ways to conduct marketing research using social media.
    [Marketing] Two Essential Social Media Marketing Practices
    The Evolution of Content Marketing. And so it is the same with your social media marketing. Blogging Community How-To Search Optimization Small Business Social Media Success blog blogging content marketing Facebook Google Jeff Korhan marketing personalize search small business social graph social searchIf you are overwhelmed with social media and simply want to settle in on a strategy for achieving practical results, this two-point plan is for you. Before social media we were all concerned with our Google search rankings; and we still should be. 1 - Create Content.
    [Marketing] Content Marketing In The Social Age
    Digital Insight Social Media Marketing 'Recently there was an article in Forbes magazine about how TV is not going anywhere and that TV Content viewing is increasing after the onslaught of social media. The expert being interviewed said that social media popularity has not dwindled the popularity of TV My view is that we need to understand that each platform.
    [Marketing] Blogging and Email Marketing – The Secret Sauce For Growing Your Blog
    'Email marketing and blogging go together like two peas in a pod. While there are few truisms in content marketing, I believe that a high performing blog always has a strong email outreach strategy. Whenever I ask successful bloggers about their blog marketing strategy, they always say they wish they had started their email list building earlier. It only takes a quick Google search for “email marketing strategy” to get over 186 million entries so it’s safe to say that email marketing is complex. Your email service provider is an important marketing partner.
    [Marketing] Can Online Marketing Be Customized?
    There is no one way to market a business online. Every marketing strategy is different and every business deserves its own marketing strategy. customized online marketing strategy will make your website and your web presence unique. Not only will customers and prospects perceive your brand to be unique and different, but your content will reflect the natural uniqueness of your brand – and that’s how marketing is supposed to work. Therefore, you should have a unique approach to reaching the market you are targeting for your services.
    [Marketing] How To Use Facebook For Marketing
    Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. The guide provides a great overview of the marketing potential in having a presence on Facebook as well as suggestions for some strategic steps to go through when building a presence. Use some of Facebook’s targeting capabilities such as Ads or Sponsored Stories as a marketing tool. This includes advice on integrating Facebook with your marketing efforts, making a good tone of voice and creating content that is sharable and social in nature. The Facebook Ecosystem.
    [Marketing] Social Media Permission Marketing
    Social Media Permission Marketing originally appeared on Spin Sucks on March 31, 2011. Social Media bob reed Counselors Academy element r facebook question no silver bullet permission marketing ru relevant social media permissionIt’s Facebook question of the week time, but there will be no video. am working from home today and, well, don’t feel like showering and getting ready just so I can do a video. And, while I’m daring, I’m not daring enough to do a video in my PJs with bed head. If you don’t know whether or not to get permission, get it.
    [Marketing] 8 Successful Content Marketing Strategies
    Are you sick and tired of feeling like your content marketing strategy is a whole bunch of guesswork? Even the most data-driven marketers can find themselves grappling with what to integrate next. It’s hard to make the leap if there’s little proof in your  content market metrics that a new tactic will work. While most of us realize we should significantly expand the repertoire of our content marketing strategy, making decisions about precisely what to do next can be challenging. Can your business thrive and grow using purely inbound marketing tactics?
  • JEFF KORHAN  |  MONDAY, JULY 23, 2012
    [Marketing] The Art of Marketing Raw
    This is where many digital marketers fail. The marketers that choose the latter wonder why nobody is talking about them or their brand. Modern marketing has largely been about polishing the brand, but those days are over. Successful digital marketing is raw, honest, and unpolished – and that’s engaging. Awareness Blogging Community content marketing Marketing Online Marketing Selling Small Business Social Business Success blogging communication customers engage engagement Jeff Korhan marketers marketing raw relationships stories
    [Marketing] Creative Marketing the April Fools’ Way
    'By Laura Petrolino Every year I anxiously wait as the creative marketing minds of organizations around the world roll out some of the most hilarious and inventive corporate April Fools’ pranks. Some come from organizations such as West Jet (we love our Canadians ) or Google who are well known for their creative marketing tactics. The companies who communicate in a generally status quo and static manner, yet all the sudden bring their A-game to April Fools’ and create some pretty amazing creative marketing campaigns as a prank. Build your stories. Read fiction.
    [Marketing] What is Influencer Marketing?
    Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog  and sign up for their upcoming ebook on influencer marketing. The post What is Influencer Marketing? 'Short answer – human to human interaction. Haven’t heard of Encore Alert? Well I will keep up the suspense while you watch this space, as I’m going to feature them in a forthcoming Cool Social Tools post. In the meantime, enjoy the video. More like this.
    [Marketing] Unique Unconventional Marketing Nuggets
    Guerrilla marketing ideas are known for their creativity, humor and effectiveness in promoting a concept, product or business. Here are some great marketing ideas to use for your business. Every single day of the year can be a perfect way of engaging in unconventional marketing, using a bizarre holiday calendar. If you have the budget for unconventional marketing, get branded items for the contest such as t-shirts, caps, stationery and other items. Find an affordable t-shirt printer to use this eccentric marketing tactic for your company. Contests. Tweet This!
    [Marketing] Content Marketing Resources
    'The great thing about being in intent marketing is that there are so many other content marketing professionals creating…you guessed it, content. Here are some of the best social updates that talk about content marketing on platforms like LinkedIn , Twitter and other social networks. These are some great resources for people that are trying to step up their content marketing game. Content Marketing content marketing LinkedIn Twitter Powered by WP Bannerize.
    [Marketing] Should You Delete Negative Comments?
    ——– Barrett is a 12-year veteran of the marketing game, currently serving as an Account Director at Indianapolis-based ad agency. MarketingContent on this blog is meant to be a learning experience for readers of this blog and brands alike. The post today was written by Barrett Crites who was originally involved in the Facebook conversation with Fair Oaks Farms. Remember, that real change happens in extreme circumstances. Learn from the Red Cross. It is important to take a breathe and move on… but learn. One of these choices often comes with a bullet.
    [Marketing] Inbound Marketing to attract Hedge Fund Investors
    The hedge fund advertising and marketing is set under various restrictions. Here is what hedge funds can’t do for marketing. But wait, with inbound marketing a hedge fund can gain a competitive advantage against others, the smart way! Here are some advantages of inbound marketing for hedge funds: A. Save up to 60% of their marketing budgets. Distribute and market your remarkable content through your social media channels. This sets you in the position to know where to increase your engagement to get the most out for your marketing investment.
    [Marketing] Weird Marketing Tips
    Is it just me, or have marketers everywhere all gotten on the “Weird Tips” train? Sometimes seemingly bad marketing teaches us some lessons that can be used in our own communications programs. Advertising Marketing Promotion advertising communication marketingMy business partner and I were joking about this the other day, after we kept seeing these “Weird Tricks & Tips” ads show up in our Facebook feeds. These play off the headlines one is likely to see in a tabloid newspaper. Tabloids raised headline writing for response to high art.
    [Marketing] Sophisticated Marketing Tricks of IKEA
    Ingvar Kamprad, the founder of the company and the billionaire, drives the twenty-year “Volvo” Despite the soft and flexible marketing strategy, the company offers an extremely rigid in corporate culture. Larry Heart is a hard-working internet marketing specialist currently working at the  online eBooks website  MyBookez. What do you think about the Ikea marketing style? Sophisticated Marketing Tricks of IKEA is a post from Mr Ryan Connors Website. Business Marketing Strategies and Tactics Technology Marketing Tricks of IKEA By Larry Heart.
    [Marketing] 30 Resources and Tips for Using Pinterest to Market Your Business
    just started playing around with the platform, collecting images about social media and marketing and other topics. . Here are some resources, tips, and tricks to help you get up to speed and begin marketing your company on Pinterest. Brand Marketing. Pinterest: Everything You Need To Know Is In This Massive Post Francisco Rosales of Social Mouths explains Pinterest from soup to nuts: What it is; demographics; how to use it for content marketing, promotions, and market research; integrating Pinterest into your website; and more. People like to collect things.
    [Marketing] B2B Marketers Are Humans, Too
    In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. B2B marketers, however, are just as hungry for engaging messaging as their B2C counterparts and deserving of content that’s driven by utility and  enjoyment. Visual Marketing Magic. In 2013, the email marketing company created an online comic strip to   celebrate the anniversary   of its Mandrill email infrastructure product. The Value of Video.
  • PAMORAMA  |  SUNDAY, APRIL 28, 2013
    [Marketing] Use Pinterest Web Analytics to Jumpstart Your Social Media Marketing
    Use Pinterest Web Analytics to Jumpstart Your Social Media Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Marketing Pinterest ROI Social Media Social Media Marketing Tutorial engagement Social media marketing 'Pinterest Web Analytics gives site owners insights into how people are interacting with pins that originate from their websites. With more than 48 million users, Pinterest is one of the most popular social networks on the Web. Women are about five times as likely to use the site as men. Set up a business account.
    [Marketing] Seven of the Best Guides to Marketing with Pinterest of 2012
    While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. So, is Pinterest worthwhile for business marketing? While some B2B marketers will likely remain skeptical, there’s no sign of Pinterest’s growth slowing anytime soon and the demographics are shifting, making the site at least worth keeping an eye on for now. B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner by Marketo B2B Marketing and Sales Blog. Does it really help with SEO?
    [Marketing] Inbound Marketing versus Outbound Marketing: a Pointless Debate
    Since several years marketers are debating the evolution of marketing from the inbound marketing versus “outbound&# perspective. Inbound marketing is defined as all forms of (mostly digital) marketing whereby people “find” your company/products/services and that includes tactics and channels such as social media marketing, SEO, SEA, blog marketing and content marketing. Outbound marketing is basically [.]. Blog Connected marketing customer-centricity HubSpot inbound marketing outbound marketing
    [Marketing] How to Get the Best Internet Marketing Posts of 2011
    Every year, I spend hundreds, perhaps thousands of hours reading articles on Internet Marketing for my annual Best Internet Marketing Posts blog post. The posts for the last five years are: Best Internet Marketing Posts of 2010. Best Internet Marketing Posts of 2009. Best Internet Marketing Posts of 2008. Best Internet Marketing Posts of 2007. Best Internet Marketing Posts of 2006. How to Get the Best Internet Marketing Posts of 2011 is a post written by Tamar Weinberg. ]. Marketing Personal Social MediaBut that’s not all.
    [Marketing] #MMAF2011 Tweetchat: Is Transmedia Where Mobile Marketing Is Heading?
    Effective mobile marketing requires a sharp focus on four mindsets: 1) I’m local. Mobile marketing is similar but different in each country around the world. This is what marketers should understand, but where is the evidence that mobile interaction delivers results. Permission marketing. Interaction is at the heart of mobile marketing, but messaging campaigns should abide by rules and etiquette. The discussion prompted @paulbmma to state that permission marketing is “going to be essential.” But what does that mean to marketers?
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