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SOCIALNOMICS [Marketing] 13 Marketing Translations gone wrong
| TUESDAY, MARCH 29, 2011
have involvement at the local level; from people who truly understand the market nuances and language. Below are thirteen (an unlucky number in some countries) examples of marketing translations gone wrong: 1. The wildly successful “Got Milk” campaign from The Dairy Association when used in Mexico brought a lot of attention also: “Are You Lactating?”. They were going to run a large marketing campaign using the cartoon character Woody Woodpecker. 5. Gerber kept the image of its smiley baby on their jars and packages when they entered the African market.
JEFF KORHAN [Marketing] Social Marketing is a Process
| SUNDAY, MARCH 25, 2012
Social media marketing, now simply known as social marketing by many, is a strategic process that is designed to create a buzz that ultimately leads to profitable sales. The earliest modern marketers understood this – “Sell the sizzle, not the steak” was one popular catchphrase. Charles Revson was one of the masters of modern marketing. Revlon sold cosmetics, yet their marketing focused on attraction – creating demand by selling excitement, fashion, and fantasy. 1 – Marketing Always Starts with Attraction.
KYLE LACY [Marketing] The Building of the Social Media and Digital Brand Organism
| TUESDAY, APRIL 10, 2012
What should be the goal for marketers when dealing with this binary, changing and social organism? Actually using the data being generated by the individual’s creating the code… The people generating the clicks and applying the to a personalized set of marketing tools. On top of that, it is important to collaborate with this organism and build content that is so tightly interwoven into the fabric of the brand… you can’t tell where the marketing message stops and the customer story begins. MarketingSounds like a good book right? Exactly.
BUZZ MARKETING FOR TECHNOLOGY [Marketing] Going Mobile with B2B Marketing
| TUESDAY, FEBRUARY 23, 2010
As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. As a marketer I always like to play the “odds not the lottery and to me when you have a market of 3.3 Once you have that you are good to go but there is an art to getting them to sign up in the first place and that has to do with content marketing. Related posts: Why is Google Scared and What it means for B2B Marketing! Tags: Advertising Buzz Marketing Mobile You really have a shot at getting some attention. Tweet This!
WRITTENT BLOG [Marketing] Creative Marketing Ideas From 10 Great Thought Leaders
| TUESDAY, JULY 2, 2013
'Without the advances of bold thought leaders, there would be a lot fewer creative marketing ideas floating around. Edgy, forward-thinking marketing can make or break a company, which is why we’ve chosen to highlight the thoughts and words of 10 of the sharpest content marketing heroes: 1. He also recently made headlines, and even caught a little heat from other thought leaders like Scott Monty of Ford , when he hired an employee for the sole purpose of tracking his conversations in hopes of putting out more quality thought on small business marketing. Real time.
PAUL GILLIN [Marketing] How B2B and B2C Marketing Are Different
| THURSDAY, JANUARY 20, 2011
My fourth book, Social Marketing to the Business Customer , came out this week. While the purpose of this e-mail is ultimately to convince you to buy it, I hope to also impart some insight I gained from immersing myself in business-to-business social marketing for six months. Co-author Eric Schwartzman and I wrote the book because we felt that B2B marketers were getting inadequate advice about how to apply social media constructs to their work. Invariably, someone stands up and asks, “What does this mean to me as a B2B marketer?. Download a sample chapter.
FRESHNETWORKS [Marketing] The impact of word-of-mouth marketing: a McKinsey report
| MONDAY, APRIL 26, 2010
We’ve been extolling the virtues of word-of-mouth marketing over big-budget advertising for some time now, and when a firm of consultants like McKinsey start doing the same thing it really feels like our message is hitting home. recent article in McKinsey Quarterly looked at the impact of word-of-mouth-marketing for businesses and how companies can take better advantage of buzz. But what is interesting is the way the article looks at at the impact of word-of-mouth marketing – or, what McKinsey term, “word-of-mouth equity. What’s being said.
LOUIS GRAY [Marketing] Quora Opens Doors to Self Promoters, Bias and Marketeers
| SATURDAY, MAY 7, 2011
But as the site's grown in visibility, attracting more a wider swatch of early adopters, including social media marketers, there has been something of a tug of war between those looking to keep the site pristine, lacking self-promotion, and those who are hoping to leverage the site as yet another outlet for branding and positioning. As Twitter , Facebook and LinkedIn all crossed the chasm from early adopter plaything to mainstream acceptance, brand advocates and marketers followed. Quora MarketingSee Wired: Does Quora Really Have All the Answers?
OUTSPECTIVE [Marketing] The Yoga of Email Marketing
| WEDNESDAY, DECEMBER 12, 2012
She told me how yoga was spiritual to her, and that she would feel awkward doing any kind of marketing. The post The Yoga of Email Marketing appeared first on Outspective. Email Marketing Featured Permission MarketingMy yoga teacher complained to me one day about how nobody showed up to her latest workshop. She is a fairly successful teacher with many regular classes at gyms and local studios, but one of the biggest ways to stand out as a yoga teacher is to host workshops. The concept was solid. My response to her was that I didn’t even know about the workshop.
JEFF KORHAN [Marketing] 3 Success Criteria for Any Business Marketing Platform
| SUNDAY, APRIL 8, 2012
Historically, the greatest challenge for marketers was reaching their target audience. This not only required an understanding of marketing skills, but also relationships with the media and the dollars to engage their capabilities. The traditional barriers to building a successful marketing machine have been removed. Here are 3 essential components that should be part of your formula for building your marketing platform. When you can position your business as the ONLY one in a unique category – you have a marketing platform without rivals. .
JUGNOO [Marketing] Business Marketing Lessons from SXSW
| FRIDAY, MARCH 16, 2012
This is a lesson the Jugnoo team learned from our recent adventures at SXSW Interactive, and based on what we saw we thought we’d share with you some ways that businesses of all sizes can get a competitive marketing advantage—online and off. Three members from the Jugnoo marketing team (myself included) built key relationships with people and generated interest in our product through our love of the company. Business Marketing Lessons from SXSW originally appeared on Jugnoo Social CRM and Social Marketing Blog - making your business social under a Creative Commons license.
JEFF KORHAN [Marketing] Email Marketing Done Right
| SUNDAY, AUGUST 14, 2011
When used well, email marketing is one of the most powerful and reliable methods for delivering valuable information to a distinct audience – one that asked for it. Email Favors the Better Marketers. What I like most about email marketing is that it favors the better marketers – those that greatly respect their subscribers. This is why smart marketers make a special effort to deliver well crafted email newsletters that deliver a value exchange. Unfortunately, like many other online marketers I get my share of both soft and hard bounces.
- [Marketing] B2B Marketing: Trust + Community = ROI
Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from people that they trust and in B2B Marketing part of our job is to shorten the time spent building trust so sales can have an easier time and focus on selling. This is actually good news for the B2B Marketer. Building demand for their unique point of view. Tweet This!
SOCIALFISH [Marketing] Mapping Facebook for marketers
| FRIDAY, OCTOBER 7, 2011
Platlas is a clickable map (“atlas”) of Facebook, created by Carrot Creative , which allows you to visualize – as a marketer – all of the different ways that people interact with Facebook. The video below explains the following in more detail, but basically it maps out, through concentric circles, the interactions an individual user can have (and therefore potential marketing touchpoints) inside Facebook and the actions that user can take related to each interaction. And look out for future versions for Twitter and other social networks. Useful Data
MOBILEGROOVE [Marketing] LAST CALL FOR ENTRIES: Effective Mobile Marketing Awards
| WEDNESDAY, AUGUST 24, 2011
A last call for entries for the Effective Mobile Marketing Awards organized by Mobile Marketing Magazine. However, David Murphy – friend, esteemed colleague and editor of Mobile Marketing Magazine — tells me there will likely be a few days grace for those struggling, so get started on those entries!). The Award is in its second year and recognizes the effectiveness of mobile marketing campaigns, apps and mobile websites worldwide. Mobile MarketingThe deadline to submit your campaign (no entry fee, BTW) is Friday, August 26th. Recognizing results.
GEOFF LIVINGSTON [Marketing] The Marketing Code Disconnect
| TUESDAY, APRIL 2, 2013
Yet, this marriage of different functions creates a unique tension, with marketing and IT failing to understand each other. Marketers don’t get code, and coders don’t get marketing. That’s inside the marketing department. That creates the major challenge facing modern marketing software companies… Making technological functionality intuitive and easy. All of these marketing concepts are foreign to the security-minded IT manager. It’s a dog eat dog world, but success is contingent on making the relationship between marketing and IT work.
- [Marketing] Can Online Marketing Be Customized?
There is no one way to market a business online. Every marketing strategy is different and every business deserves its own marketing strategy. customized online marketing strategy will make your website and your web presence unique. Not only will customers and prospects perceive your brand to be unique and different, but your content will reflect the natural uniqueness of your brand – and that’s how marketing is supposed to work. Therefore, you should have a unique approach to reaching the market you are targeting for your services.
PAMORAMA [Marketing] Timing Your Social Media Marketing
| FRIDAY, JANUARY 20, 2012
Social media marketers always wonder when the best time is to post on Twitter, Facebook, Google+, and the myriad of other social platforms for optimum customer engagement. It offers valuable insights for marketers who are trying to fine-tune their social outreach efforts. Argyle Social produced this great infographic which distills the content from the webinar into a visual representation everyone can understand: Facebook Infographic Marketing Slides Social Media TwitterIs it in the morning, since many people check their Facebook page before they go to work?
JEFF KORHAN [Marketing] Social Marketing is Relationship Selling
| FRIDAY, MAY 17, 2013
'The Social Marketing Process ©Jeff Korhan. Mainstream small business will more reliably get better results from social media if they view it more as selling than marketing. Because effective relationship selling is personal, and now marketing is too. Traditional marketing or advertising was something you did – to your communities. Whereas, social marketing in our digital environment is something we do – with our communities. It’s covered in detail in Built-In Social: Essential Social Marketing Practices for Every Small Business.
- [Marketing] The 4 C’s of B2B Marketing
We’ve all heard about the four P’s of marketing. The four P’s were created mainly to describe the ideal “marketing mix. The term “marketing mix became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. would argue this killer combo of marketing is mainly for B2C marketing and thus it is best applied to the marketing of products, especially mass retail products. So let’s take a look at another more contemporary framework for B2B marketing – the Four C’s.
SOCIALNOMICS [Marketing] Top 5 Online Marketing Mistakes
| THURSDAY, JULY 19, 2012
Top 5 Online Marketing Mistakes Infographic >> Featured Infographic Socialnomics marketing mistakes mistakes infographic online marketing mistakes Top 5 Marketing Mistakes
MOBILEGROOVE [Marketing] Learning From Leading Marketers & Markets To Map Mobile Strategy
| FRIDAY, APRIL 13, 2012
Everywhere on the planet companies and merchants are using mobile in new ways to market and drive results. The hard part is identifying what we can (and should) apply as we seek to supercharge our own mobile marketing strategies. From C-Level execs and pioneers to brand marketers who are finding their way as they confront (and conquer) the challenges of mobile, their observations and accomplishments are the focus on my new book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices. In many ways, that is great for marketers.
FIFTH GEAR ANALYTICS [Marketing] Tip: Address Unified Marketing Technology Solutions Now.
| FRIDAY, SEPTEMBER 17, 2010
In a previous post , we discussed unifying and imbedding marketing data and analytics into business functions for greater business value. If we take another page from its foundation, it might provide insight on how to currently address broader more dynamic marketing technology solutions. If you view IP Convergence as a foundation to Unified Communications (or Unified Marketing), you would see that IP Convergence was driven from carriers with the purpose of combining voice, data communications, and video. Marketing Strategy Marketing Technology Mike Fuqua Unified Marketing
JUGNOO [Marketing] Marketing In The Round
| MONDAY, MAY 14, 2012
We’re trying to figure out how to harness the wild, wild west feel of social media and incorporate it into a bigger marketing program. We’re even trying to figure out which tools to use in our marketing program – do we use everything available or do we pick and choose? But you don’t want to focus on one type of integration; rather create a marketing round that fluidly incorporates all the types into one. In order to create a marketing round, you have to understand the different types of integration. This must change with your marketing round.
KYLE LACY [Marketing] Marketing’s Problem Isn’t Leads. It’s Relationships.
| TUESDAY, NOVEMBER 29, 2011
In the world of small business marketing (and even large biz) we are not balanced in our focus and approach to retention and leads. This is a concept that was originally hashed out by Seth Godin in his book Permission Marketing. had the pleasant experience to review the idea through Chris Baggott’s book, Email Marketing by the Numbers. Chris does a better job at paraphrasing Seth’s thoughts: “As marketers, we usually don’t approach our customers like we would approach a potential spouse, do we? Marketing” . Our problem? ” .
KIKOLANI [Marketing] The Benefits of Offline Marketing
| TUESDAY, DECEMBER 4, 2012
It seems everyone’s obsessed with online marketing, from the growth of search engine marketing and Google controlling the majority of searches in the US to social media marketing with Facebook and Twitter being the hottest topics at the moment. For that 21.9%, here are some offline marketing methods to consider to reach everyone in your overall marketing strategy. Direct mail is another method of offline marketing. One advantage of direct mail vs. email marketing – no spam filters. Why Every Blog Should Have a Marketing Plan.
SOCIAL MARKETING FORUM [Marketing] 7 Social Marketing Insights
| MONDAY, APRIL 4, 2011
I've gathered 7 insights (at least I hope they're insightful) to share on social marketing. B2C marketing Brand marketing Content marketing Relationship marketing Social media marketing brand marketing relationship marketing social marketing social media marketing tips & tricks
TWIST IMAGE [Marketing] Horizontal Marketing
| SATURDAY, MARCH 31, 2012
Warning: this going to sound self-serving: Marketing has to stop being a vertical within the business and must become horizontal across all business lines. When a business claims to be moving in the direction of becoming a social business, the brands that fail are the ones that have a social media department within another department (usually marketing and/or communications) and their work is predicated on things like campaigns currently in market or individual initiatives. it's time to make our marketing horizontal as well. horizontal marketing. marketing.
MR. RYAN CONNORS [Marketing] Creating and Curating Killer Internet Marketing Content
| TUESDAY, MARCH 5, 2013
From blogs to email, creating killer internet marketing content is what separates the winners from the loser. Whether you believe content is king or not, there’s no denying that it plays one of the most important roles in modern marketing. What is Killer Internet Marketing Content? However, in this article we’ll be narrowing our focus to the type of internet marketing content that appears on sites – be it static or dynamic – email shots, promotional materials and social media. Where do you get your content marketing ideas? Rich Media.
FRESHNETWORKS [Marketing] What’s next in marketing and advertising
| SATURDAY, AUGUST 1, 2009
Last year we highlighted a great presentation from Paul Isakson on the future of marketing and advertising , where his argument was that advertising was dead and the future was marketing. This week, Isakson updated this presentation and theory for 2009, with an equally good presentation on what’s next in marketing and advertising. In this he looks at the constantly evolving marketing world and the way that marketing and advertising is reacting to and evolving with this. For him: The future of marketing is not about doing and saying things to people.
JEFF KORHAN [Marketing] Organizing Your Social Media Marketing
| FRIDAY, SEPTEMBER 20, 2013
'You can take the stress out of your social media marketing process by organizing it into written plan that is consistently implemented. The key to an effective social media marketing plan is following specific rules that are organized into a process. Social Marketing is a Process. Your social media marketing process should include, but not be limited to the following best practices. Specific topics that your content marketing will address. The process of social media marketing comes down to understanding not just what to do, but also why.
CONVERSIONATION [Marketing] B2B: Involve Your Sales People in Social Media Marketing and CRM Now
| THURSDAY, JULY 21, 2011
In many other businesses, sales reps continue to play a very important role from the early buying process stage onward and are involved, as consultants, in lead generation and even setting cross-divisional marketing and communication priorities. Social media for marketing and business in general is not about telling people what they need or what they should think. Are marketing and PR aware of the reality that good sales people (and customer service reps, etc.) Social sales skills: beyond social media marketing. Of course, it’s not the only division in most cases.
PR AT SUNRISE [Marketing] How Marketing Grads View PR
| FRIDAY, MAY 6, 2011
My psychology professor always lumped terms like “marketing”, “public relations” and “advertising” together, most likely due to a lack of interest in the subject. Of course there are similarities, but saying someone in marketing is a PR person is akin to calling someone in the Marines “Army boy” (not something I recommend doing). quickly learned the difference between marketing and PR. The goals of a marketer are sales and profit, while the goals of a PR person are positive perceptions and understanding. Marketer’s View of PR. About the Author.
BLUE FOCUS MARKETING [Marketing] Social Media Marketing Strategy: Starts with Who
| MONDAY, MAY 28, 2012
Short Course in Social Media Marketing. good social media marketing plan usually involves these 12 vital steps. Among those steps, here are a few that are particularly crucial to driving your marketing efforts: Set goals and objectives. How “Social Proof” Can Help Architect Your Social Media Marketing Blueprint. According to HubSpot , an Internet marketing services firm, “people can be heavily influenced by others’ experiences, making a case for why social proof is such a powerful concept for businesses to leverage.”. Marketing Social Media Marketing Strateg
DANNY BROWN [Marketing] Breaking Down the Four Ms of Influence Marketing for Better ROI
| THURSDAY, OCTOBER 10, 2013
come from a background of 20 years in marketing, and gained my Associate Marketing Degree from the Chartered Institute of Marketing almost 15 years ago. cut my teeth on the Four Ps of Marketing – Product, Price, Promotion and Place – and used that quadrant for clients and employers alike. But, as useful as the Four Ps have been in my own growth, times change and marketers need to change with them. This goes for both performance marketers (where I’d place myself) and brand marketers. Why the Need for the Four Ms of Influence Marketing?
GEOFF LIVINGSTON [Marketing] The Yogi Berra School of Marketing
| MONDAY, FEBRUARY 11, 2013
What better way to celebrate than apply some of Yogi Berra’s quotes to marketing? Here are my five favorite Yogisms as they apply to marketing: “It ain’t over till it’s over.” ” If you don’t have outcomes to achieve, if there’s nothing to measure, then how do you know if your marketing is successful? As a result, marketing may be completely misaligned from the organization, and can lead it off the rails. Know where your company or nonprofit is going, and market appropriately. Image by cliff1066. Make changes.
CONVERSTATIONS [Marketing] Content Marketing Examples from Home Depot
| WEDNESDAY, NOVEMBER 23, 2011
Like anything, there’s probably some gray area about what is and isn’t “content marketing” – though if you read Joe Pulizzi or attend the Content Marketing Institute via RSS (I do both), then the picture is a little more clear. This practice is closer to spam than content marketing. I’m sure there are a lot of other things Home Depot does right with Content Marketing, but these should give you ideas about how you can helping your customers and prospects – from the ZMOT to the after-they-bought. Consider leaving a comment!
ATOM THOUGHT [Marketing] Birth of the Chief Marketing Technology Officer
| WEDNESDAY, OCTOBER 10, 2012
Marketing used to have a tough time negotiating with IT on whys, Digital Insight Digital MarketingNot long back, it used to be a pain creating a special promo page on a corporate website, adding some content,or starting a blog for the business, creating a promo mail id, analyzing traffic data or even putting a small 3 field form!
SOCIALFISH [Marketing] [MUST READ] The Future Of Content Marketing
| FRIDAY, AUGUST 30, 2013
'Remember the Content Marketing Crap Deluge ? The Future of Content Marketing: 5 Beyonds from Velocity Partners. Here’s the followup. MUST READ. —— Content Strategy Debunking the Hype Industry Insider Potluck
- [Marketing] Your Marketing Strategy Needs to Keep Pace with Digital Culture
But as consumers quickly ditch in-store shopping in favor of the speed, ease of use, convenience and massive array of product options made possible by online and mobile devices, a brand’s digital marketing culture matters, a lot. We spend our marketing dollars and resources in search of ways to “one-up” our competitors. Because of these challenges, we often see brands looking to digital marketing to move the engagement and revenue needles in the right direction. We can no longer envision “big ideas” and creative marketing without the support of big data. Not much.
SOCIAL MEDIA MARKETING [Marketing] It's Time to Stop Thinking Like Marketers
| SUNDAY, MARCH 31, 2013
It strikes me as odd that we've taken the old style of mass marketing, which itself has been competing for attention and eyeballs for years, and simply moved it over to digital marketing - and then, to make matters worse, have transferred that to social media. Marketers are constantly testing, assessing and doubting advertising on social networks, but rather than questioning the platforms, shouldn't we be questioning the methods? For a while, I've been on the trail encouraging brands to think like consumers rather than like marketers. Similarly, the other Inc.
MOBILEGROOVE [Marketing] Mobile Marketing Association Surveys Brands & Agencies Worldwide
| FRIDAY, DECEMBER 9, 2011
Brands, agencies and the entire mobile marketing ecosystem must plan for a new phase of growth and activity. To this end the Mobile Marketing Association (MMA) is collaborating with Millennial Media , an independent mobile ad and data platform company, and MobileGroove to research and produce a comprehensive knowledge resource. This definitive work —which will include detailed market data, case studies, best practices and exclusive insights from executives and companies that have harnessed mobile to drive positive business results — is slated for release in 2012.
TECHIPEDIA: TAMAR WEINBERG [Marketing] QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally
| TUESDAY, OCTOBER 18, 2011
For small businesses, marketing often takes a back seat to day-to-day operations. They acknowledge that marketing is important; yet there are only so many hours in the day. That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base. Instead of thinking about these offers as a one-time marketing gimmick, focus on using digital tools to foster long-term relationships with customers. At Your Service.
SMALL BUSINESS MAVERICKS [Marketing] The 4 Pillars Of Viral Marketing
| THURSDAY, AUGUST 30, 2012
That being said, I’d like to present you with the 4 pillars of viral marketing. Viral marketing is difficult to plan. It’s better to focus on the pillars of viral marketing. Viral Marketing content marketingGoing viral is one of the hardest things to do online. You don’t have to get your content in front of everyone online to go viral. All you have to do is get it in front of the right people. What do you have to have in place to go viral? Let’s take a look. It has to be the right content.
MR. RYAN CONNORS [Marketing] Social Media Marketing Needs a Purpose
| TUESDAY, FEBRUARY 19, 2013
It is an overlooked fact in when talking about Social Media Marketing that there needs to be a specific purpose to your efforts. Thousands of e-books are sold explaining all of the ‘secrets to social media marketing ’. Marketing is comprised of campaigns and all marketing campaigns have a goal or end result that they are trying to achieve. fast food chain running a marketing campaign for $1 cheeseburgers has a goal of attracting more customers to buy a $2 coke to go with that burger. Your social media marketing campaign should have an equally definable goal.
WEBBIQUITY SMM [Marketing] The Two Core Elements of B2B Social Media Marketing Success
| TUESDAY, FEBRUARY 21, 2012
There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Amplification is the process of getting influential voices in your market to share your content with their friends and followers. Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Case studies.
SOCIALFISH [Marketing] Intro to Agile Marketing [Webinar]
| MONDAY, MARCH 4, 2013
You’ve probably heard the buzz by now around Agile Marketing (yes, everything is agile now!). Agile Marketing takes methods introduced in software development and applies those to marketing teams to address that challenge. Join me for the first in a series of webinars on Agile Marketing. Lead-off batter is Jim Ewel doing an “ Introduction to Agile Marketing ” on +March 7th at 2:00 PM EST. The need for agile marketing. The core values of agile marketing. How agile marketing works. Want to find out more?
INBLURBS [Marketing] Why marketers Increase their Social Media Marketing Budgets?
| THURSDAY, JULY 19, 2012
Smart marketers use social media to offer great support, increase brand reach and to generate business leads, only to name some of the great opportunities which the social web offers. Recent stats show that those marketers spend less than 20% of their marketing budgets on social media which includes the outreach to target audience on social sites, advertising and maintaining a social media presence. Most marketers have or plan to increase their budgets for social media marketing by up to 25% in 2012. The most known challenge is to measure social media ROI.
WORKFACE [Marketing] Customer Experience Marketing for Real People
| MONDAY, JULY 11, 2011
By Lief Larson "Customer Experience " has redeveloped as a buzz phrase in digital marketing departments lately. Customer experience management is the intersection of many different disciplines, including: design, marketing, branding, and interactions. Marketing is an exercise in relationship building. Too often, the marketer gets caught up in the idea that the customer experience is just about customers interacting with a product or service. This is simply not the case. This information is almost always most successful when conveyed by real people.
JEFF KORHAN [Marketing] 3 Hyperlocal Marketing Success Factors
| MONDAY, MARCH 19, 2012
While they may not be familiar with the term hyperlocal marketing , successful local businesses have learned it is essential to their continued prosperity. However, location is just one piece of the hyperlocal marketing puzzle. Thus, successful hyperlocal marketing is a sequential process. Traditional marketing focuses on the needs and wants of customers. It’s the crux of hyperlocal marketing. How do you accomplish this – with content marketing that provides relevant solutions for your local community. These are the 3 reasons why.
- [Marketing] Social Media Budget Ratio in B2B Marketing
According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers. Why not create a blog post, Twitter tweet and even a podcast or video on it to help promote it and activate the social spheres on your latest content at a fraction above your content marketing spend. So here is my take …. Tweet This! Share this on Facebook.
- [Marketing] Marketing needs to be more Adaptive!
Ok so this isn’t the newest concept you ever heard of – but hear me out – its time we really changed a few things in the marketing organization. So its easy to see that today’s marketing teams are not that well equipped to handle “ real time marketing ” as David Meerman Scott defined it. In a real time marketing world speed will be key. As marketers we need to be optimized for speed and rapidly effective decision-making. We need better systems to take in data and analytics in order to make smarter better business decisions.
SPIN SUCKS [Marketing] Marketing In the Round
| MONDAY, DECEMBER 5, 2011
But it’s time to let the cat out of the bag because Marketing In the Round: Multichannel Approaches In the Post- Social Media Era is listed and ready for pre-sale on Amazon and Barnes & Noble ! That is because integration is a much discussed topic within social media, but also one PR and marketing professionals are discussing in great detail. recent IBM study of 1,700 chief marketing officers has some interesting results. There is a great need for information and an understanding in multichannel marketing. Marketing In the Round. Guess what?!?
MOBILEGROOVE [Marketing] Make The Grade: Taking The MMA Mobile Marketing Certification Test
| TUESDAY, JUNE 14, 2011
Using mobile to drive positive results for brands and advertisers requires marketers to grasp a wide range of concepts , ranging from campaign types and formats, to consumer best practices and privacy, to mobile measurement and metrics. Put another way, mobile marketing requires us to master a laundry list of fundamental skills. This is where the Mobile Marketing Association comes in. Today the organization launched the first phase of its Mobile Marketer Certification Program in the UK. Specifically, Tier one focuses on the language of mobile marketing.
ENGAGING BRAND [Marketing] Show 461 - Marketing in Context
| SATURDAY, NOVEMBER 16, 2013
'The Engaging Brand podcast covering social marketing , business ideas and brand marketing tips has a new episode. Anna Farmery speaks with Professor Chris Hackley about Marketing in Context which argues that the best marketing doesn''t just focus on the individual psychology of the consumer in isolation, but operates at a cultural level. . Are we lazy about marketing today? The idea of social context and how marketing has a role within that social context. Should marketing bridge the customer to the business or the business to the customer?
KYLE LACY [Marketing] Five Digital Trends Changing the World Now and Forever (Presentation)
| MONDAY, MAY 20, 2013
Marketing 'I had the utmost pleasure to spend the last two weeks in Australia and keynote the Connect Tour for ExactTarget. The presentation is based around what I believe are the five trends changing business and the world. They are ongoing and perpetual and will change the way we look at business, consumer behavior and ultimately the use of technology to reach consumers. Below is the deck and a brief description of the five trends. Disruption – The Five Trends That Will Change the World by 2020 from Kyle Lacy. Moments. Does your website shift based on screen size? Lean Startup.
BUZZ MARKETING FOR TECHNOLOGY [Marketing] 10 BtoB Marketers Predictions for 2010
| TUESDAY, DECEMBER 15, 2009
So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing. For BtoB Marketers you might begin to experiment with Location Based Services especially at live events. Enjoy! Mark it down people ;-).
KYLE LACY [Marketing] How the Lean Startup is Changing Business Big and Small
| MONDAY, JUNE 3, 2013
would rephrase the concept to fit within any marketing department. Lean marketing – any expenditure does not build the customer experience or drive direct revenue should be viewed as expenditure to be cut. Sound like marketing? Marketing 'I’m becoming increasingly convinced that the mantra of “think like an entrepreneur” is becoming even more important in the business world today. And with that mantra comes the teachings and learning of the Lean Startup by Eric Ries. via Wikipedia. However, the methodology has slowly crept into larger organizations. It should.
- [Marketing] Customer Service is the New Marketing
It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. In a world where User Generated Content has surpassed that of Publisher Content (ie marketers like you and me) I would argue that Word of Mouth (WOM ) is really your last frontier as a marketer and that outstanding customer service is not only the new marketing it’s your only marketing! Most marketers are blissfully unaware of how things are going in their contact center. Zappos was founded in 1999 and sold to Amazon for $1.2 Tweet This!
PAUL GILLIN [Marketing] Social Marketing Wisdom from the Insurance Industry – Really
| FRIDAY, AUGUST 26, 2011
His best story actually had nothing to do with insurance but everything to do with using social marketing to build loyalty and word-of-mouth awareness. His advice to social media marketers: “Think big. B2B Corporate Blog Facebook influence innovation marketing Social Media social networks Tips Twitter insurance John Hancock LIMRA LOMA New York Life State FarmI was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. With 1.3
MY CREATIVE TEAM THINKING [Marketing] A Cause Marketing Christmas
| WEDNESDAY, DECEMBER 15, 2010
We’ve run across a few articles concerning cause marketing during the Christmas season that you might find of interest. Cause Marketing Christmas – As a holiday, Christmas is surprisingly challenging to cause market around, but a local homebuilder has the bones of a good campaign based on a gingerbread house-building contest. Southwest’s Check-In Cause Marketing – Southwest Airlines is combining Facebook Places and charitable giving to the Make-A-Wish Foundation to encourage travelers to check into Southwest when they get to the airport.
CONVINCE & CONVERT [Marketing] 5 Lessons From the Best Example of Content Marketing Ever?
| TUESDAY, NOVEMBER 6, 2012
Marketers sometimes say things to me like, “Well, nobody in our industry is doing that kind of robust content marketing, so why should we start?” Major companies are doing it, Click to read more » Content Marketing content marketing market your marketing Mcdonald's Canada self-serve information youtlity” Here’s the deal. Your industry doesn’t matter. What matters is that big companies are embracing big content, and in so doing they are changing the expectations of YOUR customers , whether you like it or not.
MY CREATIVE TEAM THINKING [Marketing] What Marketers Can Learn From Zombies
| WEDNESDAY, MARCH 17, 2010
Then select two disparate items as I have for this post: What Marketers Can Learn From Zombies. What lessons could a marketer draw from zombies? Marketers too often are fragmented in their approach to the market. There is a fine line between too slow and too fast, when it comes to marketing. For instance, marketers often trot out a marketing tactic and when it doesn’t immediately gain traction, they move on to the next thing. Most marketing tactics require time to become effective. At Tags: My Creative Team Marketing
- [Marketing] CMOs: Shedding light on marketing performance
But when it comes to marketing, there has always been a bit of the “black box” effect. Marketing is the one major budget item that traditionally has been the hardest to understand and measure from a traditional business performance standpoint. Quarterly and annual reviews provide some idea of how the money is being spent, and frequency, reach, target rating points, media impressions and clip counting are among the longstanding measures of marketing effectiveness. But these are becoming less and less informative as the world moves at Internet speed.
BUZZ MARKETING FOR TECHNOLOGY [Marketing] Influencers vs Advocates in B2B Marketing
| THURSDAY, JANUARY 28, 2010
According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. They are non partial and therefore they write about many firms. Tweet This!
MOBILEGROOVE [Marketing] Why Mobile Marketers Must Listen & Respond To Digital Natives
| WEDNESDAY, MAY 11, 2011
Mobile enables instant self-expression and turns up the pressure on companies and brands to deliver their marketing message via a two-way conversation within the context of what matters most to digital natives: their lives, their experiences, their networks, and their worlds. But delivering a message doesn’t make for a conversation; marketers also have listen to what digital natives have to say. Connect the dots, and it’s clear that permission marketing has earned a central spot in the mobile marketing mix. Marketing and more.
MY CREATIVE TEAM THINKING [Marketing] Marketing’s Magic Bullet
| WEDNESDAY, JANUARY 6, 2010
Do you believe there is a marketing magic bullet? Hundreds of “consultants make millions of dollars each year teaching seminars and boot camps, and selling newsletters about marketing’s magic bullet - that one simple thing you can do to fill up your register with virtually no effort on your part. My marketing magic bullet: focus , discipline and consistency. Discipline necessitates developing a marketing plan and implementing it aggressively. know businesses that market and then just expect clients to flock to them with wallets in hand.
MOBILEGROOVE [Marketing] Mobile Marketers Need To Balance Targeting & Privacy Concerns
| FRIDAY, APRIL 22, 2011
Yet targeting is core to marketing in all its forms , from creating and maintaining a database to developing an online/offline strategy. This week we learned the details about how Apple collects location information from iPhone devices (and hence, their users) — data it yields to help marketers target consumers. Think of the money (billions of dollars) involved in targeting and marketing. Market research firm eMarketer takes a look at what consumers think of discounts and limited deals. Mobile Marketing Permission marketingHOW I SEE IT: Detailed?
CONVERSIONATION [Marketing] Why We Still Fight Over Social Media and Content Marketing
| MONDAY, FEBRUARY 4, 2013
A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Last year I took it a step further with what you could call a rant about the ‘ big content marketing fail ’. was pleasantly surprised to see that many people using content marketing (as I do) wrote similar posts taking a critical look at the evolutions in content marketing. Many people still use content marketing without a clear purpose. And the same goes for social media (marketing). Let’s take content marketing, for instance. Brand marketers.
BLUE FOCUS MARKETING [Marketing] Brand Choreography Through Integrated Marketing Communications
| MONDAY, JULY 2, 2012
Today, the subject of Integrated Marketing Communications is hotter than ever. In this rapidly evolving, ever-changing landscape, marketers are challenged to elevate their games by raising the relevance of their marketing communication plans in the face of evolving approaches and options: The rapid proliferation of media choices. New marketing channels and formats. The shift from traditional to inbound marketing. Marketers are racing to prove the value of every dollar they spend to generate the highest ROI possible. The Problem. shift in buyer behavior.
- [Marketing] The End of Traditional Marketing
And, like the contemplations of communication theorist Marshall McLuhan, they have taken on new meaning with the collision of traditional and digital marketing strategies. In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space. It’s about the death of traditional marketing. Advertising Buzz Marketing Data Mining Innovation Interactive Marketing Media Social Media Social Networking Earned Media Owned Media Paid Media POEM Social InsightsPaid, owned and earned media.
BUZZ MARKETING FOR TECHNOLOGY [Marketing] What Moneyball Teaches Digital Marketers About Winning
| TUESDAY, SEPTEMBER 27, 2011
Hindered by a small market budget, Beane embraced alternative statistics, or what marketers might call “KPIs”, to find undervalued players. The parallels between the almost ten year old book and the experience of marketing in today’s digital world didn’t escape me. Now more than ever marketers are asked to achieve increased performance (usually this quarter), prove ROI, and demonstrate how a throng of marketing activities generate sales. The technology and techniques marketers frequently use are outdated, broken, or unscalable. We’re card counters.
SPIN SUCKS [Marketing] Seven Tools for Your 2012 Marketing and Communication Plans
| TUESDAY, NOVEMBER 8, 2011
Today, though, I want to talk about some things you should be considering for your 2012 marketing and communication plans. We’ve talked about this before, but gamification is going to continue to grow and will affect your marketing and communication in 2012. Seven Tools for Your 2012 Marketing and Communication Plans originally appeared on Spin Sucks on November 8, 2011. Social Media Twitter 2012 planning consolidation gamification google wallet improved analytics marketing and communication mobile content privacy social televisionConsolidation. Privacy.
- [Marketing] How to Use Facebook for Business and Marketing
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Use Facebook for Business and Marketing How to Use Facebook for Business and Marketing by Tamar Weinberg on May 5, 2010 Share As much as Facebook may not be kind to businesses , it’s still a tremendously valuable business tool. Let’s just take a look at the potential of Facebook for business for a moment here and review the various options business owners have in order to be effective with Facebook business marketing.
WEBBIQUITY SMM [Marketing] Best New B2B Marketing Blogs – The Blog Tree (Infographic)
| WEDNESDAY, SEPTEMBER 21, 2011
The best B2B marketing blogs are once again creatively presented by marketing automation provider Eloqua and JESS3 in this year’s Blog Tree. ” You can find the interactive PDF version of this very cool infographic here or in Joe’s post.It’s great to see some familiar names like Pam Moore The Marketing Nut , Mack Collier , Savvy B2B Marketing and B2B Bloggers on this year’s tree, as well as a lot of new blogs to check out. It’s gratifying to see that Webbiquity sprouted a leaf this time out.
IDACONCPTS [Marketing] How to Market to Millennials
| TUESDAY, APRIL 27, 2010
IDACONCPTS [Marketing] The Importance of Healthy Internet Marketing Strategies
| MONDAY, JULY 8, 2013
'As an online marketer I get contacted on a daily basis by potential clients from around the world. ” However, these are two perfect examples of what healthy Internet marketing strategies are NOT. Chris, Kilbourn, Founder and CEO of Utah-based Tofu Marketing , explains it well: “You’ll never hear us throw around the term ‘traffic’ as though it is the be-all and end-all of Internet marketing. Instead, we are an online marketing agency that focuses on sending qualified leads to your website.” Can you buy us a couple email lists?
- [Marketing] Microsoft’s Future in Digital Marketing
Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. His His role is to create the vision for Digital Marketing as it relates to Microsoft SharePoint 2010 for Internet Sites, Microsoft FAST Search Server technology, and Microsoft Silverlight browser plug-ins to create great digital experiences for its customers and leverage its extensive partner network. 1) What is your vision for Microsoft and Digital Marketing? I see Microsoft at the forefront of digital marketing in the next 5 years.
ATOM THOUGHT [Marketing] Close Looping Your Social Media Marketing Campaign!
| FRIDAY, AUGUST 13, 2010
While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. Tags: Digital Feature Digital Marketing Social Media Marketing The real RoI from social media (buzz or viral effect, thought leadership or engagement) can be achieved effectively if we also focus on Close Looping our campaigns. So, Aircel, created an independent website Save Our Tigers and promoted this cause through hoardings and (presumably) barter ads on TV and Newspapers. How to sustain the excitement and.
GEOFF LIVINGSTON [Marketing] 4 Reasons to Integrate Marketing Now
| WEDNESDAY, DECEMBER 26, 2012
Marketers need to harness media convergence and integrate to maximize the impact of their various communications, on and offline. Integration yields more leads, creating better ROI for marketers. recent CMO Council study showed that only 9% of respondents believe their interactive marketing efforts are highly evolved and integrated. This online integration issue doesn’t even consider integrating marketers’ efforts in the traditional advertising, public relations and direct marketing disciplines. Image by Chiri_dr. Image by Arvind.
DANNY BROWN [Marketing] Why Businesses Should Take a Note from the Fisher Association of Marketing Professionals
| FRIDAY, MARCH 9, 2012
Over in Columbus, Ohio, the marketing and advertising students at Fisher College of Business are setting the example when it comes to how business should be run. It’s clear that the combination of Dean Christine Poon and Professor Shashi Matta, who’s the Clinical Assistant Professor of Marketing at Fisher, have played a large part in this. Why Businesses Should Take a Note from the Fisher Association of Marketing Professionals originally appeared on Danny Brown - The Human Side of Media and the Social Side of Marketing under a Creative Commons license.
SOCIALNOMICS [Marketing] Mobile Marketing Trends [IG]
| TUESDAY, AUGUST 6, 2013
'Mobile marketing is taking the world by storm. As more and more people take to their cell phones, it opens us to a whole new style of marketing options. That means that if you’re not paying attention to mobile marketing, your website is missing out. When considering mobile marketing, there are a few things a company needs to think about. Each of these are viable options, depending on the marketing strategy you plan to use. What mobile marketing strategies are coming in the next year or two? Today, there are about 6.8 You can take your phone anywhere.
THE RELATIONSHIP ECONOMY [Marketing] Social Media: Marketers Chasing Marketers
| TUESDAY, FEBRUARY 28, 2012
The world of marketing is learning that old models, old mindsets and the intents of marketing are changing. As the world adopts “all this social stuff” marketers seem to be chasing other marketers to do the same old thing but with a different tool, social media. What seems to be apparent to consumers but mysterious to marketers is the intent of social media. Marketers tend to use old media methods within social media channels. Users attention for a moment doesn’t necessarily equate to the same intent of the marketer.
JEFF KORHAN [Marketing] Is Your Online Marketing Intuitive?
| THURSDAY, AUGUST 25, 2011
Design Your Marketing for Your Customers. This means you should be able to design and build your marketing to effectively lead them to your door. When it comes to any kind of marketing – especially social media and other types of online marketing, there can be a temptation to think that more is better. The key to successful marketing is both understanding your ideal customer and firmly taking a stand on what you believe and are prepared to deliver. Is Your Marketing Working? Anything worth doing is worth doing right. Why not sooner? It Just Works.
INBLURBS [Marketing] 9 Ways How Chief Marketing Officers can Harness Social Media
| TUESDAY, OCTOBER 11, 2011
An IBM study found study found out that about 26 % of chief marketing officers track blogs and only 40 % follow any online communications. And the most shocking is that about 82 % still rely on traditional “old school” market research to plan their marketing strategies. As social media is no trend it will not vanish and Chief Marketing Officers should very quickly embrace this powerful communication channel. Further important resources: Marketers struggle to harness social media – survey. Create a social media policy. Be always honest! Be authentic!
INBLURBS [Marketing] Get up to 25 times more business leads with Content Marketing
| FRIDAY, DECEMBER 16, 2011
Content Marketing has become a significant part of online marketing strategy. Content Marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers. The most popular ways of Content Marketing are blogging, social media and video. Social Media Marketing has become a powerful tool to spread remarkable content to reach a wide audience. Reasons to start your social media marketing: 1. Taylor products and marketing campaigns based on customer preferences.
PUSHING SOCIAL [Marketing] The Real Definition of Content Marketing
| MONDAY, AUGUST 27, 2012
Content marketing is confusing. looked up content marketing and found these definitions. Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”. General term for Article Marketing, Audio Marketing and Video Marketing where you get traffic by giving away free ‘content’. Essentially “content marketing is using content to market your product.” So what is content marketing? More Blog Promotion Tips.
BUZZ MARKETING FOR TECHNOLOGY [Marketing] Going Mobile with B2B Marketing – Part II
| THURSDAY, FEBRUARY 25, 2010
So in my last blog post – Going Mobile with B2B Marketing we discussed the basics of the mobile market and where to focus our attention as a B2B Marketers. Related posts: Going Mobile with B2B Marketing As I mentioned in my Top 10 predictions for 2010. Why is Google Scared and What it means for B2B Marketing! Tags: Advertising Buzz Marketing Mobile Now we want to move into the content. would say that if “ Content is King on the internet “ Context is Queen on mobile. This is why aps like Yelp and foursquare are so hot now.
SOCIAL MARKETING FORUM [Marketing] Great Content Marketing Lessons from SAP
| TUESDAY, SEPTEMBER 4, 2012
Lee Odden, one of the speakers at Content Marketing World 2012, posted a series of blog posts with interviews about content marketing. content marketing success example about content marketing to promote Content Marketing World 2012! B2B marketing Content marketing Interviews content marketing Content Marketing World inbound marketing Lee Odden Michael BrennerThe different interviews were also summarized in a great eBook. Lee, who launched his book Optimize in Europe [.].
GEOFF LIVINGSTON [Marketing] How to Avoid Content Marketing Fatigue
| WEDNESDAY, DECEMBER 12, 2012
The great content marketing debate over quality information versus frequency raged on last week. had scheduled it for this week, but moved it up since content marketing had suddenly become a hot topic. If you are building a comprehensive marketing effort that targets a particular type of reader, the need for frequency is irrelevant. Marketing answer burnout content fatigue marketing repository savingsImage by Jessica Darliingx. Following the debate I realized content burnout is an issue I suffered from in the past and resolved. How to Build a Repository.
GEOFF LIVINGSTON [Marketing] Marketing Writers Face Dramatic Shift
| TUESDAY, FEBRUARY 19, 2013
That’s about to shift toward more immersive media experiences, forcing marketers to write and design for live environments. While most content marketers focus on blogs, newsletters, white papers and guides , the need to develop visual and audio centric media increases. Given the market’s struggles with static content, I don’t think so. Writing content dramatic marketing static thomas hardy Visual writing xPotomacCurrent content conversations focus on the written word as conveyed via interactive or print. The crossroads is here. Image by Joei Lau.
FIFTH GEAR ANALYTICS [Marketing] Marketing Technology Takes a Page From Unified Communications.
| WEDNESDAY, SEPTEMBER 15, 2010
Like Unified Communications, the next generation of marketing data and analytics is likely to require big changes and it also is all about unifying and imbedding it into more business processes. In the case of customer engagement, that can be any business area that is tangent to the marketing goals. So if marketing technology has some similarities to UC, where are we in the evolution of obtaining the bigger benefits? So what to do while waiting for these next generations of unified marketing technology systems to emerge? Mike Fuqua. Tweet This! Post on Google Buzz.
SOSHABLE [Marketing] Marketing With Style (Infographic)
| WEDNESDAY, FEBRUARY 13, 2013
When you’re building pages for your Business SEO or other marketing efforts, the slightest tweaks to shade and shape can make or break the success of a page. . The best designers won’t pigeonhole themselves into just one style, they should be able to seamlessly move between different types of design for different types of marketing. Here’s a great infographic by the Painters of Louisville that illustrates how different colors should be used both in the home and in your marketing efforts. How do you keep track of what works and what doesn’t?
WEBBIQUITY SMM [Marketing] How Social Media, Content Transform Marketing from Expense to Investment
| MONDAY, JUNE 25, 2012
Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers. But as compelling as those cost savings are, the arguably larger financial impact is that social and content strategies change much of what marketing does from an expense (an expenditure tied to immediate consumption) to an investment (an allocation with a long-term payback).
JASON YORMARK [Marketing] Strategies 360 Is Hiring: Marketing & Social Media Associate
| TUESDAY, FEBRUARY 15, 2011
Today I begin my search for the first piece of many in building out the S360 Marketing & Social Media team. The New Gig: VP of Marketing & Social Media @ Strategies 360. Great Social Media, Digital Marketing & Productivity Tools. Digital Marketing Social MediaTweet Like I mentioned in my earlier post, things couldn’t be better in my new gig at S360. So good in fact that it’s only taken a little over a month and a half to already need to hire my first team member and I couldn’t be more excited about it. Tweet This! Digg this! Share this on Facebook.
KYLE LACY [Marketing] 50 Stats on Mobile Content Marketing
| THURSDAY, FEBRUARY 14, 2013
This deck is from an infographic produced by ExactTarget , Marketing Tech Blog, and Compendium. The State of Mobile Content Marketing in 2013 from ExactTarget Communication is changing and changing rapidly. Consumers are awash in technology (desktops, laptops, smartphones, and tablets) that facilitates unprecedented mobility and social connectivity. And mobility is leading the charge. It features the leading stats for mobile connectivity and usage in the United States and abroad.
SOCIALFISH [Marketing] Are you deluged with content marketing crap?
| TUESDAY, JULY 23, 2013
The Content Marketing Deluge. 'Or let’s put it another way… Are you part of the problem or part of the solution? Think about it. from Velocity Partners. Content Strategy From the Trenches
MOBILEGROOVE [Marketing] Streamlining Text Messaging To Fast Track Mobile Marketing
| MONDAY, JUNE 20, 2011
The advance of smartphones, the avalanche of apps and the heightened interest in mobile video, mobile barcodes and Augmented Reality are combining to take mobile marketing strategies and creatives to the next level. But are marketers and mobile operators getting ahead of themselves? In developing markets is the only screen.) SMS is clearly an effective way to deliver mobile marketing campaigns and messages. Permission marketing also builds trust. Marketers need little convincing to understand the value of a deeper engagement with consumers. percent.
FIFTH GEAR ANALYTICS [Marketing] How can marketers best make sense of database intelligence today?
| THURSDAY, JULY 26, 2012
The buzz amongst marketers is, “How can marketers best make sense of database intelligence today?” CI Hub is a central repository that holds accurate data from all marketing sources, including both online and offline information. Business Intelligence Customer Data Integration Customer Intelligence Marketing Data Management customer data database marketing Digital Marketing forrester research marketing data” Concurrently it’s a panel discussion at B2B Online. Join in and contribute your thoughts.
MOBILEGROOVE [Marketing] Celebrity CMO Jeffrey Hayzlett Talks Mobile Marketing, Social Media & Privacy
| THURSDAY, APRIL 28, 2011
How should marketers approach social media marketing? It challenges executives and marketers to take a hard look at their businesses, forcing them to evaluate, deconstruct and then reconstruct their business into one that is alive and thriving. No doubt today’s new emphasis on social media in marketing makes that last connection mission-critical. How do marketers communicate the value proposition and maintain a personal touch? Vdopia’s is primarily focused on the Indian market , but Jeff sees growing opportunity for mobile video across all markets.
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