JEFF KORHAN | TUESDAY, MARCH 6, 2012
[Marketing] Facebook Marketing – The 16% Solution?
Awareness Community Marketing Online Marketing Selling Social Business Technology ads advertising EdgeRank Facebook Google Jeff Korhan marketing search solution . You just launched your Facebook business page and are excited that you have crossed the threshold of 100 fans. How many of them do you suppose will see your next post? About 16. That’s right. Facebook has acknowledged what many of us have known for quite some time – and they have even quantified it. Only 16% of those who Like your Facebook page will see what you publish in their newsfeed.
JEFF KORHAN | SUNDAY, JANUARY 20, 2013
[Marketing] 12 Business Marketing Trends and Better Practices for 2013
As a small business , you will have to respond to these business marketing trends to keep your business relevant in 2013. As a business owner or manager, the suggested personal marketing practices will prove to be valuable for helping you to better implement them for maximum business marketing benefit. Business Marketing Trends and Practices. #1 – Original Content is Highly Valued. The personal perspective that you provide is what makes any type of content marketing original. Personal Marketing Practices. #7 – Surprise Your Audience.
CONVERSIONATION | WEDNESDAY, JUNE 8, 2011
[Marketing] Inbound Marketing versus Outbound Marketing: a Pointless Debate
Since several years marketers are debating the evolution of marketing from the inbound marketing versus “outbound perspective. Inbound marketing is defined as all forms of (mostly digital) marketing whereby people “find” your company/products/services and that includes tactics and channels such as social media marketing, SEO, SEA, blog marketing and content marketing. Outbound marketing is basically [.]. Blog Connected marketing customer-centricity HubSpot inbound marketing outbound marketing
PAMORAMA | SUNDAY, JUNE 16, 2013
[Marketing] A Beginners Guide to Content Marketing [Plus Infographic]
Content marketing has changed the way consumers research and buy your products. In the traditional sales funnel , consumers begin with a set of potential brands and methodically reduce them to make a purchase decision: McKinsey points out that today’s consumer decision-making process is circular : There are 4 key phases in which marketers can either succeed or fail when a consumer has been triggered to buy something: Initial consideration (thinking about known brands). This is why content marketing is key. What is content marketing? Content marketing is hot.
PUSHING SOCIAL | THURSDAY, FEBRUARY 26, 2015
[Marketing] Will Content Marketing Work For Your Business?
You are probably under tremendous pressure to invest in content marketing. But, smart CMOs understad that marketing strategy isn’t set by popularity polls. Sure Seth Godin says “Content Marketing is the Only Market Left.” Provocative soundbites work for SlideShare presentations but they aren’t the building blocks of a sound marketing strategy. content marketing but Seth Godin isn’t briefing the CEO. You are.
THE RELATIONSHIP ECONOMY | THURSDAY, NOVEMBER 29, 2012
[Marketing] 4 Principles Of NextGen Marketing
Marketing no longer controls the message or the media. The control has shifted to the masses and now marketing methods must change to meet the demands of NextGen buyers. NextGen marketing efforts will focus on social methods which enhance opportunities to engage with buyers. NextGen marketing efforts will also focus on insuring that the message is in context to what buyers care about. NextGen marketing is about who, when, where, why, what and how suppliers engage with buyers. NextGen marketing represents a philosophical shift about the purpose of marketing.
SMALL BUSINESS MAVERICKS | MONDAY, JUNE 4, 2012
[Marketing] Can Online Marketing Be Customized?
There is no one way to market a business online. Every marketing strategy is different and every business deserves its own marketing strategy. customized online marketing strategy will make your website and your web presence unique. Not only will customers and prospects perceive your brand to be unique and different, but your content will reflect the natural uniqueness of your brand – and that’s how marketing is supposed to work. Therefore, you should have a unique approach to reaching the market you are targeting for your services.
JUGNOO | FRIDAY, MARCH 16, 2012
[Marketing] Business Marketing Lessons from SXSW
This is a lesson the Jugnoo team learned from our recent adventures at SXSW Interactive, and based on what we saw we thought we’d share with you some ways that businesses of all sizes can get a competitive marketing advantage—online and off. Three members from the Jugnoo marketing team (myself included) built key relationships with people and generated interest in our product through our love of the company. Business Marketing Lessons from SXSW originally appeared on Jugnoo Social CRM and Social Marketing Blog - making your business social under a Creative Commons license.
JEFF KORHAN | SATURDAY, DECEMBER 10, 2011
[Marketing] Humanize Email Marketing for Results
If you expect to get your marketing emails opened and read, you need to consistently deliver useful information, while also respecting the cardinal rule of content marketing – quickly and clearly make your point. What is most important is designing an email marketing program that encourages actions that progressively lead to sales – and more than likely these actions will require human interaction. Strategically Plan Your Email Marketing. Tips for Humanizing Email Marketing. #1 – Emphasize why you are confirming the receipt of your message.
PAMORAMA | SUNDAY, FEBRUARY 24, 2013
[Marketing] 20 Social Media Marketing Blogs You Should Read in 2013
Looking for the best social media marketing blogs? Social media is now mandatory for businesses. I’m always trying to keep pace with the evolving social media marketing landscape, and reading many of the fantastic blogs out there helps me stay on top of best practices. Analytics B2B Blogging Brand Branding Facebook Google Google Plus LinkedIn Marketing Personal Branding Small Business Social Media Social Media Marketing Social Network Social Networking Trends Twitter WOM Word of Mouth YouTube Blog Social media marketingHere are some that [.].
MY CREATIVE TEAM THINKING | TUESDAY, AUGUST 20, 2013
[Marketing] Using Paper.li As Part Of A Content Marketing Strategy
Anyway, Tamela said she had been wondering if that approach was right for her content marketing efforts. audience Blogs Branding Content Curation content development Content Marketing Content Marketing 2.0 Creativity Customer Retention Fortune 500 Marketing My Creative Team Twitter widget Widgets content marketing creativity marketing social media Tamela Rich noticed recently that I was publishing several paper.li papers, including The Fortune 500 Daily , The Creativity Times , and The Social Media Daily. You are subscribed to them, right? If Paper.li
INBLURBS | THURSDAY, DECEMBER 22, 2011
[Marketing] How B2B Marketers can Embrace Social Media
recent study from Sagefrog Marketing Group shows how companies have learned to leverage social media. What sites, tactics and strategies are B2B marketers including in their social media outreach? To do their social media outreach B2B marketers include professional networking sites like LinkedIn which have proven to be an effective way to generate business leads. Online Marketing strategies like banner ads have been replaced through proven buyer persona oriented content creation which also brings better ROI than pay per click marketing (PPC).
SPIN SUCKS | THURSDAY, MAY 28, 2015
[Marketing] Legal and Ethical Issues in Marketing
By Monique Goodyer The concept of marketing has existed since the start of time, but it recently has become an area of high contention where legal and ethical issues in marketing are dubious and ill-defined. It’s easy to claim you don’t know because, well, you don’t know where the line for ethical issues in marketing lies, but there are some things to always consider. Privacy Concerns and Data Collection Data collection is the first step in any good marketing campaign. However, consent is another ethical issues in marketing grey line.
JEFF KORHAN | SUNDAY, FEBRUARY 3, 2013
[Marketing] Native Advertising: Content Marketing goes Mainstream
Content Marketing vs Native Advertising. Content marketing is designed to build a relationship with your audience by giving them valuable content that is designed especially for them. Content marketing builds an audience to earn the opportunity to occasionally make offers to buy your products and services. Native advertising is paid content marketing that most likely (but not always) includes a call-to-action for selling products and services. How This Makes for Better Online Marketing. There is a fine line between native advertising and content marketing. Both
SPIN SUCKS | WEDNESDAY, MARCH 11, 2015
[Marketing] Life in the Marketing Cloud
Many people have a vague or unclear idea what the marketing cloud is, and a little less about how they both already and can use the cloud every day. . Cloud services have played a major role in shaping the marketing landscape in the digital era. The cloud, which is really a cluster of virtual or dedicated servers , provides a foundation on which to build new marketing channels, collaborate on creative pieces, and expand brand awareness and sales opportunities into previously untapped areas. Social Media in the Marketing Cloud. Life in the Marketing Cloud Continues.
PAUL GILLIN | THURSDAY, JUNE 24, 2010
[Marketing] How to Calculate Social Marketing ROI
This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. I’m particularly interested in your feedback on this chapter because it presents some new ideas I’ve been playing with about how to calculate the ROI of almost anything. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. Market influence. EMC Corp. 100,000.
INBLURBS | SATURDAY, FEBRUARY 9, 2013
[Marketing] Lead Generation with Inbound Marketing and PPC Advertising done right!
In the past years Pay per click marketing has been a quick and easy solution for businesses to generate leads. But to do paid advertisements is no long-lasting and holistic marketing strategy to depend on! Nevertheless PPC are still a great vehicle to get the word out but only when they are incorporated within a smart and holistic marketing strategy. The proven and successful inbound marketing strategy is a great way to generate high quality leads. Why is this inbound marketing such a great way to generate leads? How can Inbound Marketing help you? A.
IDACONCPTS | FRIDAY, JUNE 8, 2012
[Marketing] 4 Simple and Easy Email Marketing Providers
Email marketing is seeing a bit of a resurgence lately. An effective email marketing campaign can create lucrative results when used properly. The best way to do that is get acquainted with the various email marketing providers to see which one will be the best fit for your needs. That’s why we put together a list of 4 email marketing providers that cater to simplicity and are inexpensive with starter options. Campaign Monitor markets to designers and their clients. They focus on email marketing, event marketing, social campaigns and daily deals.
PAMORAMA | SATURDAY, APRIL 26, 2014
[Marketing] Using Hashtags in Social Media Marketing
Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. Using Hashtags in Social Media Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Forbes Top-25 Forbes Social Media Power Influencer, Pam is a Seattle-area marketing professional and Seahawks fan. Content Marketing Google Plus Instagram Social Media Twitter Branding Facebook Google What are hashtags? Twitter.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, DECEMBER 15, 2010
[Marketing] Facebook Advertising Tricks for B2B Marketers
After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. In 2001 when Google AdWords was just announced – I was buying and converting potential prospects into leads for pennies on the dollar with keywords like Globalization, eCommerce, Interactive Marketing (I was in a consulting firm at the time). So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. Trick 1) Place specific Job Titles into the Likes and Interest field.
PUZZLE MARKETER | THURSDAY, JULY 26, 2012
[Marketing] Marketing Automation, Set It and Forget It
This obviously allows you to match your customers with sales transactions, but more importantly for marketers it allows you the option of layering on a marketing automation system that can deliver targeted messages at the right time without continuous management by additional personnel. If you’re like many companies, you employ a marketing individual or team to collect your contacts information and execute campaigns in somewhat of a batch and blast situation. Marketing automation, what is it? Turn your marketing into a 24/7 sales generating machine.
JEFF KORHAN | SUNDAY, DECEMBER 8, 2013
[Marketing] Stories Are The Holy Grail Of Content Marketing
As marketers, your content marketing can influence behaviors if you learn to use stories to make emotional and memorable connections. Remember that prospective buyers are not interested in your marketing message, but they can be engaged by the skillful use of stories about real people – especially the customers or clients that your business has served well. Steven Pressfield is not a household name, but one that has become a quiet legend among online copywriters and content marketers. The best marketing is memorable, and remembered stories. Photo Credit.
ADAM COHEN | TUESDAY, SEPTEMBER 28, 2010
[Marketing] Micromarketing: Relationship Marketing Through Advocacy
Since I have been a social media enthusiast for some time, I knew about many examples, but I would imaging most marketers would learn even more. Throughout, Greg uses many allusions or outright callouts to interactive marketing techniques – SEO, PPC, display advertising, web analytics and measurement concepts, and more. Marketers need to keep those concepts in mind, since micromarketing doesn’t exists in a bubble. Chapter 7 flips the concepts that traditional marketers are used to; “reach” is no longer the means to drive business results, it’s an outcome.
DANNY BROWN | THURSDAY, MAY 15, 2014
[Marketing] Is Your Marketing the PITS?
When I took my marketing degree back in 2001, part of the course was learning about the Four P’s of Marketing – Product, Price, Place and Promotion. These terms have been the mainstay of marketing since the 1950?s, Borden published an article called The Concept of the Marketing Mix , although the actual phrase The Four P’s was coined by E. Marketers have used the Four P’s to plan marketing campaigns, measure and gauge how well something will be received. The best marketers know how to persuade people that their ideas are worth listening to.
DIRECT MARKETING OBSERVATIONS | FRIDAY, APRIL 17, 2015
[Marketing] What’s the Sweet Spot for Content Marketing?
As a digital marketer one of the great challenges is to figure out what your audience wants and then to package that into something that’s measurable and moves the needle. You’d think that with the advent of all the new data tools and analytics packages on the market, that we would know exactly what the customer wants. What I do know is that the content marketing game is drastically shifting. It could be hit and miss. We choose to consume it and marketers “hope” you consume it. content marketing digital marketing That content?
JUSTIN LEVY | SATURDAY, JULY 10, 2010
[Marketing] The ABCs of Startup Marketing
Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The ABCs of Startup Marketing Written on July 10, 2010 by Justin Levy in hubspot , inbound marketing , marketing strategy , social media , video 6 Comments - Leave a comment! Anyone that has worked the startup life before knows how different and difficult it can be and how important marketing and lead generation is to the survival of the company. know I took down a few notes and already shot off a couple of ideas to my team at New Marketing Labs.
JANET FOUTS | SUNDAY, MARCH 8, 2015
[Marketing] Are you an intentional marketer?
Are you intentional with your social marketing? Most marketers will say yes–or at least most of the time, and hey, nobody’s perfekt right? Because your market is there? Setting up those intentions will help you keep your marketing on track and align your messaging with your mission. Corporate Social Media Marketing mindfulsocial Today I want you to think about your intentions for using a specific network and ask yourself a few questions. Why did you choose this network? Because somebody told you you HAD to be there? Because your competitor is? Now what?
SMALL BUSINESS MAVERICKS | THURSDAY, JANUARY 29, 2015
[Marketing] Mistakes To Avoid In Your Video Marketing
There have been a number of video marketing posts with helpful links on this blog. Knowing Knowing your customer is foundational to every marketing message. Do you have any advice for those ready to try video marketing? Video Marketing marketing videos One of the best ways to capture interest is video. Look around at all the people watching something on their phones! Who knew that one day we could do that? But those videos that folks are watching usually are not like this: infomercial-style. uninteresting to the targeted audience. lots of jargon.
JEFF KORHAN | MONDAY, MAY 19, 2014
[Marketing] How Storytelling Makes More than Marketing Come Alive
Storytelling is one of the cornerstones of sales and marketing, because great stories are memorable, and therefore, readily shared. What I’m going to share with you today is that your business can actually use storytelling as a means for accomplishing goals beyond marketing to shape future events that become signature stories. About the Author: Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business – (Wiley) . Every business interaction with a prospective buyer or customer is a potential story. Photo Credit.
PUSHING SOCIAL | TUESDAY, JANUARY 6, 2015
[Marketing] The 7 Skills Of Highly Successful Content Marketers
What are the characteristics of a “get the job done” content marketer? little research shows that businesses see the content marketer as little more than a slightly more organized blogger. There are literally millions of articles on how to do content marketing but the information cupboard on how to select or train a content marketer is threadbare. To be fair, most CMOs have been caught flat-footed by the rapid rise of content marketing. What are the core skills of successful content marketers? Both Tim and Ryan are killer content marketers too.
INBLURBS | FRIDAY, MARCH 23, 2012
[Marketing] How B2B Marketers Can do Social Media Lead Generation the Smart Way
recent study from Sagefrog Marketing Group shows how companies have learned to leverage social media. What sites, tactics and strategies are B2B marketers including in their social media outreach? To do their social media outreach B2B marketers include professional networking sites like LinkedIn which have proven to be an effective way to generate business leads. Online Marketing strategies like banner ads have been replaced through proven buyer persona oriented content creation which also brings better ROI than pay per click marketing (PPC).
INBLURBS | MONDAY, JULY 11, 2011
[Marketing] Attract your buyer persona with article marketing to generate more business leads
Article marketing or we can say content marketing is a very interesting way to attract customers online. Article marketing is a great way to generate business leads for your businesses. How Article marketing works for your business. Article marketing doesn’t cost much, what it costs is just effort and to invest knowledge about how to write in the best possible manner. How to promote your business using Article marketing. Promoting your business using article marketing is easy if you know what’s required to attract readers to your site.
WEBBIQUITY SMM | TUESDAY, NOVEMBER 19, 2013
[Marketing] B2B Marketing is Becoming More Like B2C Marketing – Or is it?
B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Image Credit: Lydia’s Marketing Blog. The study suggested however that the emulation of B2C marketing practices by their B2B counterparts may go beyond ecommerce, however. So, are B2B marketers really adopting B2C practices? While creative B2B marketing professionals have always adopted certain consumer marketing practices to their needs, significant differences remain—and likely will for a long time. That may be changing. Yes and no.
WEBBIQUITY SMM | TUESDAY, OCTOBER 16, 2012
[Marketing] 87 More Vital Social Media Marketing Facts and Stats for 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. Marketing Pilgrim ). 2. Marketing Charts ).
PAMORAMA | SUNDAY, DECEMBER 14, 2014
[Marketing] How to Use Twitter Cards in Social Media Marketing
How to Use Twitter Cards in Social Media Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Forbes Top-25 Forbes Social Media Power Influencer, Pam is strategic marketing leader in Seattle and a major Seahawks fan. Related Articles 8 Tips for Managing a Social Media Crisis Don’t Make These 9 Social Media Marketing Mistakes 12 Essential Elements of a Social Media Marketing Strategy. Branding Content Marketing Social Media Social Media Marketing Twitter Social media marketing https://t.co/x8HoullQMT
PAMORAMA | SATURDAY, AUGUST 24, 2013
[Marketing] Content Marketing: How to Measure Its Effectiveness [Infographic]
Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation. While some large companies like Sears, Coca-Cola, and Kraft have quickly caught on to content marketing and are able to accurately measure and leverage their results, it’s not always easy to quantify the value of a piece of content. Figure out which content marketing metrics you want to measure and why. Likes. Traffic.
SPIN SUCKS | WEDNESDAY, MAY 13, 2015
[Marketing] The Four Skills Digital Marketers Need Today
By Avi Levine We all know that marketing is changing, and businesses are taking note of the move online, which requires the need for digital marketers. In my work training marketing professionals, I’ve studied hundreds of job postings for marketing talent. Today, 90 percent of marketers don’t feel equipped to navigate the digital landscape, but in my research I found that 93 percent of marketing jobs require a digital skill set. While the latter may not be possible for anyone, here’s what you need to do to stay competitive with other digital marketers.
FREELANCE SOCIAL MEDIA | THURSDAY, JULY 8, 2010
[Marketing] Marketing Beyond Traditional Means
Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Marketing Beyond Traditional Means by Justin on July 8, 2010 My post last week talked about Topeka Subways new Foursquare campaign. If you aren’t familiar with how to use Foursquare to market your business, we posted a quick tutorial here. The point being the need to move beyond the traditional mediums of marketing. Social media has morphed into the 5th P of the marketing mix.People, right alongside, Product, Price, Place & Promotion. Marketing.
SPIN SUCKS | WEDNESDAY, JULY 18, 2012
[Marketing] Five Ways Marketers Should Use Foursquare
Foursquare Uses for Marketers. Location Social Media Bryan Willmert flat top grill foursquare julius meinl location-based services mark robins Marketing New York Times recommendation engine schuba's southport groceryA few weeks ago, after I rode 63 miles, I was craving eggs like nobody’s business. So Mr. D and I set out to have brunch at Schuba’s , a little restaurant down the street. It was 1:45 p.m. They couldn’t serve the lunch portion of their brunch menu? Fast forward to this past Saturday when we decided to have Flat Top again. Foursquare is Changing.
JEFF KORHAN | MONDAY, APRIL 21, 2014
[Marketing] How Content Marketing Prepares Buyers to Sign On The Line
Need a reason to embrace content marketing? Your content marketing can remove those obstacles. Use your content marketing and social media to remove these three obstacles, and more. #1 – Help Buyers Understand How You Can Help Them. Use your content marketing to help them recognize they have a problem. Because our content marketing helped them understand there are no shortcuts to doing things right. (#1 above). Your content marketing will sell more business if you design it to be helpful. People tend to fear what they do not understand.
JEFF KORHAN | WEDNESDAY, AUGUST 27, 2014
[Marketing] Communicate a Bigger Vision with Content Marketing
If your marketing could only accomplish one thing, what would it be? If conversion happens on your website, you want your marketing to take buyers there. Marketing used to open doors. What makes content marketing so much more powerful than traditional marketing is that it can convince people your business is the one for them. These days your content marketing and social media accomplish this, or should. How clearly does your your online marketing communicate what your business can do for its customers? Then what happens? It starts with a vision.
WAXING UNLYRICAL | WEDNESDAY, JUNE 24, 2015
[Marketing] Words and Pictures – the Batman and Robin of Content Marketing
But it struck me that the Batman franchise offers some great takeaways for content marketing. What can other comic franchises teach us about content marketing? Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc. Author information Martin Waxman Martin Waxman is a social media, content marketing and communications strategist, conducts social media training and workshops and teaches digital strategy at University of Toronto. Content Marketing Marketing Batman content marketing
JEFF KORHAN | FRIDAY, DECEMBER 19, 2014
[Marketing] Content Marketing: How Anyone Can Build an Audience
Get Weekly Marketing Updates. Joe Pulizzi is sometimes referred to as the godfather of Content Marketing, which is a new way of going to market that is revolutionizing the world of marketing. Content marketing is a simple concept that has been around for a long time, but implementing it well often requires unlearning traditional marketing and selling practices that many of us have used for years. Whether you are interested in driving sales, eliminating competition, or happier customers, content marketing can help – and Joe Pulizzi will show you how.
JEFF KORHAN | MONDAY, JULY 23, 2012
[Marketing] The Art of Marketing Raw
This is where many digital marketers fail. The marketers that choose the latter wonder why nobody is talking about them or their brand. Modern marketing has largely been about polishing the brand, but those days are over. Successful digital marketing is raw, honest, and unpolished – and that’s engaging. Awareness Blogging Community content marketing Marketing Online Marketing Selling Small Business Social Business Success blogging communication customers engage engagement Jeff Korhan marketers marketing raw relationships stories
JEFF KORHAN | TUESDAY, MAY 22, 2012
[Marketing] Get More from Your Email Marketing
How do you get the most out of your email marketing campaigns? This guest post by Patrick Carver is a reminder that email marketing is enjoying a resurgence, and for some valid reasons. Read further to learn about a free software tool his company created to help you more easily accomplish your email marketing objectives. Rules for Better Email Marketing. #1 – Create a Campaign Theme to Build Focus and Trust. Every marketer has been challenged at one time or another with exactly how to communicate their message. Get the attention of your audience.
MY CREATIVE TEAM THINKING | WEDNESDAY, DECEMBER 15, 2010
[Marketing] A Cause Marketing Christmas
We’ve run across a few articles concerning cause marketing during the Christmas season that you might find of interest. Cause Marketing Christmas – As a holiday, Christmas is surprisingly challenging to cause market around, but a local homebuilder has the bones of a good campaign based on a gingerbread house-building contest. Southwest’s Check-In Cause Marketing – Southwest Airlines is combining Facebook Places and charitable giving to the Make-A-Wish Foundation to encourage travelers to check into Southwest when they get to the airport.
THE REALTIME REPORT | THURSDAY, DECEMBER 27, 2012
[Marketing] How To Use Influencer Marketing To Launch A New Product
This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Recently Recently I spoke with 10 marketing and communications pioneers who have built strong influencer programs over the last year. Driving awareness for product launches, events and brand initiatives is a common marketing objective. Learn more at [link].
INBLURBS | WEDNESDAY, APRIL 25, 2012
[Marketing] Video and Social Media on the Rise Say 79% of US Marketing Professionals
An eMarketer study found out that 79% of US marketing professionals said they plan to increase spending on social media marketing and 24% of them said that social media will be the most-used tactic in the ad industry this year. As the number of areas and activities increase marketers are confronted with various platforms and various ways to use and measure those platforms. This results show that marketers come closer to paralysis through analysis! Instead of to improving their marketing marketers are bound in tools mess! Watch this Video!
SPIN SUCKS | WEDNESDAY, DECEMBER 3, 2014
[Marketing] Why Emotional Headlines are Good for Your Content Marketing
We started testing the most (and least) shared headlines using the Emotional Marketing Value (EMV) Headline Analyzer as made available by the Advanced Marketing Institute. According to the Advanced Marketing Institute: Most professional copywriters’ headlines will have 30-40 percent EMV Words in their headlines, while the most gifted copywriters will have 50-75 percent EMV words in headlines. Perhaps they could be an asset to your content marketing after-all. The post Why Emotional Headlines are Good for Your Content Marketing appeared first on Spin Sucks.
SOCIALFISH | TUESDAY, NOVEMBER 26, 2013
[Marketing] Multichannel Marketing For Nonprofits
Here are some key facts about how fundraising and email are changing for nonprofits: On its own, email is not enough : the median click-through rate for 2013 was 0.5%; Over 50% of email is on mobile now; People participate because they’re drawn in by stories and visuals; Multichannel marketing is a great way to raise optimism and engagement. Today, we’ll lay out why multi-channel marketing might be the right move for your nonprofit. That leads up to our second point: gaining online donors from multichannel marketing can have dramatic impacts on combined fundraising efforts.
JUGNOO | THURSDAY, MARCH 22, 2012
[Marketing] Big Data: Should Marketing Really Care?
Marketers (or ‘marketeers’ as others would say) capitalize on trends that potentially influence how products and solutions are perceived. It’s what marketing folks do. So what are marketers, entrepreneurs, techies and scholars saying? In the interest of offering raw, top-of-mind views into big data I thought it sensible to knock on a few doors and ask some feedback from my Twitter follows—some of whom in fact are seasoned marketers. Marketeering the predictable. There are things that marketers can’t glean from databases. ?. Well, yes.
JEFF KORHAN | SUNDAY, DECEMBER 12, 2010
[Marketing] Social Marketing is Getting Personal
Marketers will become increasingly aware of seeking personalized interaction with consumers. expect that social media is already a key element in your marketing plan for 2011. Yet, for the most part, social media is passive marketing. Social marketing is getting personal. Marketers will become increasingly aware of seeking genuine interaction with consumers. Awareness How-To Marketing Search Optimization Selling Small Business Social Media action competition Jeff Korhan marketing small business social graph social search Twitter Advanced Search
WEBBIQUITY SMM | MONDAY, JANUARY 17, 2011
[Marketing] Best Social Media Stats, Facts and Marketing Research of 2010
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How do social media marketing strategies in small businesses differ from those in larger enterprises? Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand?
TECHIPEDIA: TAMAR WEINBERG | TUESDAY, JANUARY 31, 2012
[Marketing] How to Select an Interactive Marketing Agency
Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. It’s very difficult for small and mid-size firms to select the right interactive marketing agency — as evidenced by how often agencies get fired, and how frequently client-agency relationships subsist at a low level of productivity and mutual satisfaction. Second, a bit of disclosure : I work for an interactive agency, one that works primarily with middle market B2B’s in industries like sustainable packaging and mobile credit card processing. Proximity.
WAXING UNLYRICAL | TUESDAY, MAY 15, 2012
[Marketing] Marketing in the Round with Gini Dietrich
But one of the reasons I was really excited to be going was that I’d be able to catch up with Gini Dietrich , who has become a dear friend of mine even though we only met IRL a year ago… and get a (free) copy of the book she’s co-authored with Geoff Livingston , Marketing in the Round. I don’t do a lot of book reviews here at WUL, because: 1. And it has smart, practical advice, and tons of charts and worksheets to get you started on “marketing in the round.” Marketing in the Round with Gini Dietrich. Sorry, but they are! … So.
ADAM SHERK | TUESDAY, JUNE 29, 2010
[Marketing] The Most Overused Buzzwords and Marketing Speak in Press Releases
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. So here are the most overused buzzwords and marketing speak in press releases, based on the number of times they appear in releases currently archived on PRWeb. What would you love to see stricken from marketing speak forever? Some classics in there.
FIFTH GEAR ANALYTICS | WEDNESDAY, OCTOBER 13, 2010
[Marketing] Email Marketing Experts Expose All (Well, Great Tips Anyway)
just ripped the cellophane off my newly redesigned DMNews magazine. I’m already happy with the newly resized format of the magazine, but what caught my attention was the E-Mail Marketing Guide 2010 Supplement that came with October’s issue. Whether you’ve dabbled in the email marketing space, or you are a proven expert, this supplement include page after page of tips and tricks, insights and things to think about to make your email campaigns even more successful. I’ve been doing email marketing for years, and recognize that the industry and technologies are always evolving.
JEFF KORHAN | MONDAY, SEPTEMBER 2, 2013
[Marketing] Market Like You Understand Your Customers
On many levels this is significant, but especially for marketers that want to attract the attention of an audience. Assuming you have the technical capabilities, there is one a simple test for determining if your marketing is likely to be attractive to your audience. Which one of the following describes your marketing? Running a better business these days is a shift from the traditional marketing mindset. Traditional sales and marketing was transaction oriented. One of the most underrated qualities in business is understanding the customer. Look at Me. Try it.
THE REALTIME REPORT | FRIDAY, OCTOBER 26, 2012
[Marketing] The 5 Elements Of Successful Influencer Marketing Programs
Businesses have always understood that word-of-mouth marketing is one of the most powerful ways to shape opinions and drive awareness, preference and sales. “Influencer marketing” is simply the new, fancy way to describe word-of-mouth. The difference now: the spread of influence is directly measurable, and there are all kinds of tools designed to help you identify and manage influence marketing programs. So what are the elements that actually make up an influencer marketing program? Want to learn more about influencer marketing? Identify. Engage.
THE RELATIONSHIP ECONOMY | THURSDAY, MAY 10, 2012
[Marketing] Changing How Markets Behave
The web has changed how “markets” communicate. The intent and dynamics of the marketplace have changed and as we begin a new era all organizations will be forced to make changes to their intents or lose the markets attention. The Cluetrain Manifesto stated : The customers who once looked you in the eye while hefting your wares in the market were transformed into consumers. Power swung so decisively to the supply side that “market” became a verb: something you do to customers. marketplace fueled by buyer intentions.
SPIN SUCKS | THURSDAY, JANUARY 22, 2015
[Marketing] Effective Marketing from Bob the House
But I’m certainly glad I became friends with Bob because he is a fantastic case study in effective marketing. A House that Tweets I met Bob on Twitter one day last week. Bob is also hilarious, and the man behind the moniker is a very clever marketer. He interacts with people and companies that can help spread the word about him as an “available house.” He’s taken an industry that often uses billboards and bus signs for marketing and made it the talk of the town! Often, what happens in an industry is a certain marketing trend will become popular, say SEO or webinars.
INBLURBS | TUESDAY, MAY 8, 2012
[Marketing] How B2B Marketers can connect to Small Business Owners
In March 2012, marketing agency Cargo and Inc. Magazine found the majority (52%) of US small-business owners felt companies did not market to them effectively. Most of the small business owners do the business important tasks them self, as they do their financials, marketing, sales and services. When B2B marketers want to connect with them they need to be where those small business owners are around and there where they can be reach and where they can reach out to the marketer. Infographic: Local Mobile Search. Make your website mobile friendly.
JUSTIN LEVY | WEDNESDAY, JUNE 23, 2010
[Marketing] Facebook Marketing: Now Available! | Justin Levy
Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! Thanks for taking time out of your day to come hang out here! I’m proud to announce that my first book, Facebook Marketing: Designing Your Next Marketing Campaign (affiliate link), is now available for purchase. It has been a 12-month process from the time that we originally started talking about writing this book to it hitting bookshelves. I’m proud of the work that I put into it and hope that you’ll find it helpful.
JEFF KORHAN | MONDAY, FEBRUARY 16, 2015
[Marketing] How to Go The Distance with Your Content Marketing
In the world of marketing, the winners are the ones that not only create outstanding content , but then find new outlets for going the distance with it. This job of content marketing starts with an idea to then create something useful from it. The key to successful content marketing is building, refining, and following a process. Everybody is going all in on content marketing. About the Author: Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.
SOCIALFISH | MONDAY, AUGUST 27, 2012
[Marketing] Marketing in the Round
The ascendancy of social media and the marketing department’s failure to make it a measurable revenue producer has only accented this problem. Many marketers are still trying to figure out where social belongs and how to measure it, while still managing traditional disciplines. You will learn: Tips to break down silos and better integrate across marketing functions. Ideas for incentives for your marketing team. Gini Dietrich is the CEO of Arment Dietrich, an integrated marketing communications firm based in Chicago. REGISTER HERE ! REGISTER NOW.
SPIN SUCKS | THURSDAY, MARCH 31, 2011
[Marketing] Social Media Permission Marketing
Social Media Permission Marketing originally appeared on Spin Sucks on March 31, 2011. Social Media bob reed Counselors Academy element r facebook question no silver bullet permission marketing ru relevant social media permissionIt’s Facebook question of the week time, but there will be no video. I am working from home today and, well, don’t feel like showering and getting ready just so I can do a video. And, while I’m daring, I’m not daring enough to do a video in my PJs with bed head. If you don’t know whether or not to get permission, get it.
DANNY BROWN | TUESDAY, JUNE 3, 2014
[Marketing] Six Easy Metrics to Measure an Influence Marketing Campaign
Measurement is one of social media’s key advantages over traditional marketing and advertising. Prior to social media’s rise as an essential business solution, marketing campaigns were primarily through print, media including TV and radio, and direct mail. There are two core metrics that brands need to measure in any influence marketing campaign. Every marketing campaign, whether online or offline, succeeds primarily for one main reason – the perception of that campaign and the buy-in of the audience. Influence influence marketing metrics Investment. Product.
BUZZ MARKETING FOR TECHNOLOGY | SUNDAY, APRIL 3, 2011
[Marketing] Microsoft’s Future in Digital Marketing
Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. His Below is a transcript of some Q&A that I captured with Romi …. 1) What is your vision for Microsoft and Digital Marketing? believe digital marketing is at the center of a set of tectonic changes happening in the marketplace, across enterprise and consumer-based scenarios (which are converging quickly). The Microsoft Digital Marketing suite covers many but not all of the aspects of the digital marketing.
PWB MARKETING BLOG | FRIDAY, AUGUST 5, 2011
[Marketing] Top Trends In Digital Marketing [Graphs]
Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. Trying to stay on top of all the new developments in the digital space can be overwhelming for marketers. With that said, we wanted to take a moment to step back to review the top trends in digital marketing. If you’re serious about marketing your products online, consider the following channels. These should be your building blocks of a digital marketing program. Paid Search. Social.
WEBBIQUITY SMM | MONDAY, AUGUST 5, 2013
[Marketing] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently?
SOCIAL MARKETING FORUM | TUESDAY, JUNE 4, 2013
[Marketing] The Need for Personality in Customer-Centric Social Media Marketing
Cross-channel Social media marketing Touchpoint marketing brand personality customer-centricity Edelman trust barometer people-centricity Customer-centric social media requires a personal approach. It’s about people connecting with people. However, many businesses still look at the tools and channels first. In virtually all business functions, people, personality and relationships are key. Faceless and big companies are looked upon with distrust. It’s an evolution that has been going on for years, especially [.].
SPIN SUCKS | THURSDAY, JULY 21, 2011
[Marketing] Grow Your Sales with Inbound Marketing
That is the essence of inbound marketing is it not? Marcus has pretty much rocked the swimming pool industry through the use of content marketing. If a business owner/content marketer is ‘thinking’ the right way, they should have an endless supply of blog articles that will not only benefit readers and potential customers, but will also be appreciated by the search engines. CT, he will join Gini as she asks him what works, what doesn’t work, and the best practices you can use in your marketing programs. I think you know we are pretty passionate about blogging.
JEFF KORHAN | TUESDAY, JUNE 26, 2012
[Marketing] Local vs Location Business Marketing
When it comes to business marketing, there is an important distinction to be made between local and location. Location marketing rightfully capitalizes on one component – proximity, which translates into convenience and the time savings associated with it. You can charge more for convenience – or not, but it nevertheless can be incorporated into your marketing plans to accomplish specific business objectives. Time is a valuable commodity that you can effectively use to be more local to the markets you serve. The Primary Location Advantage is Time.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 9, 2010
[Marketing] Social Media Budget Ratio in B2B Marketing
According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers. Why not create a blog post, Twitter tweet and even a podcast or video on it to help promote it and activate the social spheres on your latest content at a fraction above your content marketing spend. So here is my take …. Tweet This! Share this on Facebook.
MR. RYAN CONNORS | TUESDAY, FEBRUARY 26, 2013
[Marketing] Applying What You’ve Learned in a Marketing Degree
A marketing degree could pay off not only by landing you a rewarding job, but hopefully through great pay and a variety of job and career avenues that are opened to you. But once you land your role in marketing, how might you be utilizing what you’ve learned? For prospective students, there may be much made about the course curriculum revolving around marketing degrees and the subject matter involved, but there isn’t always a lot said about how you might actually be putting your education to use once you’re out in the working world. Advertising and Promotions. Author Bio.
JEFF KORHAN | FRIDAY, NOVEMBER 21, 2014
[Marketing] Content Marketing Tools: How to Get Relevant Website Traffic
Get Weekly Marketing Updates. Ian Cleary is best known as “the tools guy,” especially as it relates to content marketing and social media. The links to all of the tools will be listed in the show notes below, so just site back and learn as Ian reveals his go-to content marketing tools, and more important, his strategy for using them well to accomplish practical marketing objectives. Ian Cleary is the founder of RazorSocial, which helps companies become more productive and get results with content marketing and social media through the use of technology. later.
MINDJUMPERS | THURSDAY, JUNE 14, 2012
[Marketing] A Guide to Marketing on Tumblr
As with any other social platform attended for marketing, you should set up a strategy for your brand’s use of a Tumblr blog. Best Practise Cases Community Management Marketing & Communication Social Media Social Network Tips Blogging Branding marketing on Tumblr Tumblr for brandsTweet Have you established a brand presence on the blogging platform Tumblr ? If not, you should consider the opportunity of tapping into an exciting platform where there is a chance that people already are talking about you. Tumblr’s functionalities. Set a strategy. Become a valuable asset.
PUSHING SOCIAL | THURSDAY, MAY 28, 2015
[Marketing] 9 Content Marketing Trends You Ignore At Your Own Risk
The pace of marketing innovation is accelerating. Regardless of your strategy, we can both agree that marketing isn’t getting easier and competition isn’t going away. In this article, we’ll discuss nine content marketing trends that will shape strategies for the next 5 years. Each one has the power to reshape your marketing and your business. Adopt These 9 Content Marketing Trends It’s time to simplify the conversation. But, I do want to remind you of the core factors that drive this decade’s marketing revolution. Don’t misunderstand me.
CONVERSIONATION | SUNDAY, JANUARY 25, 2015
[Marketing] Digital transformation, the customer experience and marketing
Although digital transformation is about much more than customer-facing functions, it’s clear that in many transformation projects, the customer experience is a key driver and catalyst. In more IT-oriented projects, the same goes for the user experience and user adoption. Actual usage and adoption in fact is essential to make such projects succeed. Knowing the […
DIGITAL VOICES | WEDNESDAY, JULY 13, 2011
[Marketing] Marketing Metrics: The key to marketing ROI
As every marketer knows, we exist in a point in time where paradigm-shifting innovations require us to constantly evaluate our programs and the value they deliver. With the growing expectation that marketing departments will increase revenue and cut costs, being able to quantify the results from previous programs and then predict the financial impact of future efforts are becoming must-do items. Check out the job boards; most senior marketing positions are being defined with a requirement for statistical analysis. How do you determine marketing ROI? Hurry up.
INBLURBS | WEDNESDAY, APRIL 11, 2012
[Marketing] 3 Reasons why to outsource Social Media and Inbound marketing for your Restaurant
All successful businesses have one thing in common, they have great marketing and they care about their customers and restaurants are no exemption. And which strategy should you use, which one brings the big bang for your marketing buck? Inbound marketing has been the most successful Internet marketing strategies in recent years. Many businesses from different industries are using inbound marketing since about ten years as it is highly productive for their business. Inbound marketing has been the successful and cheapest marketing trends in online world now.
PAMORAMA | SATURDAY, MARCH 14, 2015
[Marketing] How to Learn Social Media Marketing: 15 Blogs for Beginners
Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. Of the brands that *are* using social media marketing, many of them don’t do much planning regarding their social media activities. Sharing endless streams of promotional content isn''t marketing - it''s spamming. 20 social media marketing blogs you should be reading in 2015 This is an unordered list — all of these blogs are packed with helpful information. 1. Buffer Social Media Marketing Branding engagement Marketing strategy Social media marketing
JEFF KORHAN | TUESDAY, FEBRUARY 1, 2011
[Marketing] Two Essential Social Media Marketing Practices
The Evolution of Content Marketing. And so it is the same with your social media marketing. Blogging Community How-To Search Optimization Small Business Social Media Success blog blogging content marketing Facebook Google Jeff Korhan marketing personalize search small business social graph social searchIf you are overwhelmed with social media and simply want to settle in on a strategy for achieving practical results, this two-point plan is for you. Before social media we were all concerned with our Google search rankings; and we still should be. My Suggested Model.
WEBBIQUITY SMM | TUESDAY, FEBRUARY 10, 2015
[Marketing] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months? Find the answers to those questions and many more here in 106 digital marketing facts (well, mostly) and statistics from two dozen sources. 54% of B2B marketers said they have generated leads from social media. ( CMO ). 2. 68% of U.S.
JEFF KORHAN | TUESDAY, AUGUST 9, 2011
[Marketing] Are Phone Calls a New Marketing Trend?
Differences Call for a Marketing Mix. Those of us with formal marketing training are familiar with the term marketing mix. It recognizes that diversification is the most reliable path to maximizing marketing results. find that many marketers and business growth consultants are incapable of making this application because they tend to lean on their favorite solutions. Will social media marketing solve all of your marketing problems? If there are marketing methods that are working for your business you should by all means continue using them.
INBLURBS | FRIDAY, DECEMBER 3, 2010
[Marketing] Inbound Marketing to attract Hedge Fund Investors
The hedge fund advertising and marketing is set under various restrictions. Here is what hedge funds can’t do for marketing. But wait, with inbound marketing a hedge fund can gain a competitive advantage against others, the smart way! Here are some advantages of inbound marketing for hedge funds: A. Save up to 60% of their marketing budgets. B. Distribute and market your remarkable content through your social media channels. This sets you in the position to know where to increase your engagement to get the most out for your marketing investment.
JEFF KORHAN | MONDAY, SEPTEMBER 12, 2011
[Marketing] 5 Best Practices for a Successful QR code Marketing Campaign
Are you wondering how to use QR codes to enhance your marketing? This article (now updated) first appeared in Social Media Examiner where I am a regular contributor. It’s another great resource to help you with your small business marketing. . QR and other two-dimensional (2D) codes can be readily integrated into your current business marketing practices to bring your online content to a mobile audience in real time. For this reason, early adopters are eagerly putting them into practice to get to market first and capitalize on the trend. Why QR codes? Need more?
THE RELATIONSHIP ECONOMY | MONDAY, OCTOBER 14, 2013
[Marketing] The Relationship Economy Isn’t About Marketing
It has cheapened to the point of insincere and meaningless marketing jargon used as spin to proclaim a desire to serve the interest of customers. The title of the article was “ Marketing revolution: the rise of the relationship economy ” written by Tom LaForge and published in The Guardian. Let’s examine this proclaimed marketing revolution and the rise of the relationship economy. Mr. LaForge then takes the reader into what he believes is the new revolution of marketing, the rise of the relationship economy. Lesson for Business. When it is bad (e.g.
PUSHING SOCIAL | MONDAY, AUGUST 27, 2012
[Marketing] The Real Definition of Content Marketing
Content marketing is confusing. looked up content marketing and found these definitions. Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”. General term for Article Marketing, Audio Marketing and Video Marketing where you get traffic by giving away free ‘content’. Essentially “content marketing is using content to market your product.” Oh boy. So what is content marketing? Social Media
MOBILEGROOVE | THURSDAY, MAY 10, 2012
[Marketing] #DearKen: How Do I “Pinterest-ize” My Marketing Content?
with you in my last MobileGroove column, my hope is that you are already happily pinning away all of your photo- and video-based marketing content onto your brands’ boards on Pinterest. That is, marketing content that isn’t “visual”, but is nonetheless valuable to communicating your marketing messages, such as your glowing customer testimonials and your spellbinding annual report? cocky marketing guy??) as to say that you can pin ANY of your marketing content on Pinterest. I’ll show you how. Pinterest can be an easy win for B2C and B2B marketers.
MR. RYAN CONNORS | MONDAY, DECEMBER 3, 2012
[Marketing] Marketers Beware – The “Powerball Paradox”
In marketing today, there’s a huge misconception between virality and value in what I’m calling the “Powerball Paradox.” On one hand, there’s the ever-present need to spread your messaging far and wide- while on the other, there’s the realization that shares and likes don’t pay the bills. As marketers, it’s important not to do the same for your customers. Unless you’re marketing for a casino in Vegas, it’s foolish to bank of the compulsions of customers to engage with unlikely odds. Simply put, virality doesn’t breed value , whereas the reverse is possible.
KYLE LACY | TUESDAY, FEBRUARY 7, 2012
[Marketing] 3-Step Guide to Content Marketing Conversions
As 2012 kicks into high gear, I can’t help but notice the focus on content marketing has intensified. If your company is just getting started with content marketing there are three things you must know: 1. Content marketing is a strategy not a tactic. If you are throwing this task on top of an already overworked marketing manager, you are setting yourself up for failure. Essentially, your content marketing conversion rate hinges on the answer to these questions: Value proposition – How strongly does your value proposition come across to your visitors?
SOCIAL EMAIL MARKETING | SUNDAY, DECEMBER 28, 2014
[Marketing] Email marketing versus social media – once more
If we can believe the people of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing. Email marketing Integrated marketing Social media marketing content marketing Email Delivered Social Media Today social versus email Although I had promised myself not to rant anymore I can’t help but beg you to please refrain from this […].
MR. RYAN CONNORS | THURSDAY, NOVEMBER 29, 2012
[Marketing] The Ins and Outs of Digital Marketing in 2013
OUT: Outbound In 2012, for the first time ever , internet marketing drove more sales than direct mail. This change highlights the death of interruption marketing and the reign of opt-in. While advertising and traditional marketing will continue to remain important, businesses are moving forward and adjusting their marketing messaging towards permission and digital channels. The companies that get inbound marketing are making gains that will sustain into the future as consumers shift to digital natives. So what’s your marketing focus going to be for 2013?
AGGREGAGE | MONDAY, JANUARY 31, 2011
[Marketing] Marketing via Aggregation, Filtering and Curation – Tools and Resources
How Marketing Might Want to Aggregate, Filter, Curate, Publish and Distribute. Before you start to look at all the different approaches, marketing professionals should be thinking about what exactly would make sense. At the core, the following defines the heart of the concept. Content Curation – The next wave of B2B marketing? What the Future Holds for B2B Social Media Marketing. Why Content Curation Could be the Best Marketing Idea in 2011. Content Marketers: Are you a Teacher, a Curator, or a Pundit? HiveFire: Content Curation for Marketers.
INBLURBS | TUESDAY, FEBRUARY 14, 2012
[Marketing] Is Inbound Marketing is to expensive for YOU too?
Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer. With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums. Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis. Most business has not the resources and the knowledge to execute a powerful and result driven inbound marketing strategy. Simply nothing!
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JULY 17, 2015
[Marketing] How to Market and Sell to the Modern Buyer
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. This webinar was sponsored by Act-on Software and featured Amber Armstrong ( @ ambarmstrong ) Program Director of Commerce, Social and Mobile Amplification at IBM, Jeff Soriano (@ sorianojeff ) Senior Director of Demand Generation at Offerpop and Rachel Rosin (@ rosin_ rachel ) Marketing Programs Manager at Act-On Software. To get a copy of the slides or to listen to the replay, please click here.
E-LIGN | MONDAY, FEBRUARY 17, 2014
[Marketing] 9 Steps to Digital Marketing Greatness [Infographic]
The post 9 Steps to Digital Marketing Greatness [Infographic] appeared first on Elign Marketing. Email Marketing Inbound Marketing Local Listings Mobile Marketing Search Engine Optimization Social Media Traffic Analytics Website Design This guide exists to help you understand, build, and eventually maintain a powerful, integrated online presence. It won’t happen overnight, but with a little bit of dedication and the right resources to back you, you can accelerate your small business’s online presence to a formidable level. link].
CONVERSIONATION | FRIDAY, JULY 22, 2011
[Marketing] Social CRM and Return on Marketing: Customer Life Cycle Value
No marketing activity is an island. Every business should be working on integrating all data platforms, silos, marketing channels and businesses processes right now in order to have a single customer view and 360 degrees social CRM approach. This does not mean you should only invest in CRM, integration, data and the most cost efficient forms of marketing (and business). But, even without that, it’s time to make the difference by having a smart marketing approach that’s human, data-driven and social. It’s important to know your Return On Marketing Investment.
TECHIPEDIA: TAMAR WEINBERG | MONDAY, APRIL 8, 2013
[Marketing] STOP YOUR ONLINE MARKETING.
Stop your online marketing right now. The problem with marketing today versus marketing in 2006 is volume. There are more social media marketing experts in the world than there may be doctors these days. Get a Twitter account, amass 50,000 followers by buying them through cheap online marketplaces, RSS port a bunch of popular marketing blogs to give off the appearance of knowledge, and you look like a guru. Here’s another truth: those marketing firms that do this level of work also charge $150-250 an hour. STOP YOUR ONLINE MARKETING.