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    [Marketing] The Effect of Gamification on Marketing
    point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service:  gamification is exciting because it promises to make the hard stuff in life fun. One non-marketing example is turning on your favorite music while you clean the kitchen. If you know your customers and have developed some buyer personas, figure out what makes life enjoyable and add an element of that to your online marketing strategy somehow. What a difference some good music makes!
    [Marketing] How We Market
    The question was, "How do you employ social media to market your own company's services?" As a result, all of our activities in the marketing world are predicated on the theory of “give before you get.” Because we are so bullish on creating content, we also help marketers better understand the rapidly emerging discipline of social marketing and what it means to their company’s marketing mix though monthly webcasts with thought leaders like Forrester’s Jeremiah Owyang and MarketingProf’s chief content officer, Anne Handley OR the social media leads at Ford, GM and
    [Marketing] Use an editorial calendar for content marketing
    'If you are into content marketing make 2014 the year you start an editorial calendar and keep it going all year long. This is an essential tool in producing quality, effective content that consistently supports marketing and business objectives. An editorial calendar not only improves the organization of content marketing initiatives overall, it provides the broad overview required for smart strategy. Advanced planning ensures that content and distribution aligns with all business and marketing objectives and tactics such as planned events, promotions and campaign.
  • DANNY BROWN  |  SUNDAY, APRIL 24, 2011
    [Marketing] Sunday Brunch – Twitter As a Marketing Tool
    Welcome to a new episode of Sunday Brunch, where we talk about your questions on social media, marketing, business tips, entrepreneurship and more. The question is: “How can you use Twitter as a marketing tool?&#. Got a question on marketing? Sunday Brunch – Twitter As a Marketing Tool originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Sunday Brunch inboxq timely twitter marketingThis post contains a video. Resources: Timely.
    [Marketing] Presentation Skills for Marketers
    Successful marketers know that presentation skills are just as important as the message – maybe more. Presentation skills are vital for marketers. Awareness Blogging Community How-To Marketing Online Marketing Selling Small Business Social Business Social Media Success advice audience communication community Jeff Korhan memorable presentation skills speaking Steve MartinMedia used to be the domain of specialists. Some had expertise in radio, television, newspapers, and other forms of print. This also means that every small business is indeed a media company.
    [Marketing] Boosting your Seasonal Marketing with Pinterest
    By now your seasonal marketing campaign should be well under way. And even though you’ve placed your media buy and have your media relations program in gear, are you still looking for that extra edge to your marketing efforts? Especially if women are your target market, Pinterest is an invaluable tool to add to your marketing toolkit. Below you’ll find three ways to boost your seasonal marketing with Pinterest. Boosting your Seasonal Marketing with Pinterest is a post from: Waxing UnLyrical. Boosting your Seasonal Marketing with Pinterest.
    [Marketing] Marketing to your mom
    Get more content marketing tips from Copyblogger. How would you market to your mom? Marketing momLike this graphic? feel like this just says it all. Would you spam and annoy her, or would you make sure she was well informed and had a pleasant experience? Thanks for reading, Josh S Peters.
    [Marketing] Marketing Is What Happens In The Market…(Not What Happens In Your Marketing Department)
    'What’s going on in your marketing department doesn’t actually matter Despite your natural inclinations to focus on what you can see, what’s happening right in front of you, in your office, is irrelevant if you aren’t seeing what’s happening in the real world market. What really matters is what’s going on with customers, advocates, influencers, Blog Social Media Marketing
    [Marketing] The State of Social Media Marketing Highlights: 5 Lessons from Social Marketing Leaders
    The State of Social Media Marketing Highlights: 5 Lessons from Social Marketing Leaders. The pace of change in the Social Marketing arena is relentless.  With the evolution of social platforms’ usage and capabilities, we are starting to see clear social marketing maturity patterns, driven by savvy social enterprises, who are setting best practices and are followed as best-in-class examples for companies starting with social. LESSON 1: Measure your Social Marketing efforts. Social Marketing Leaders, on average, have larger staff allocated to social as well. 
    [Marketing] The Art of Book Marketing: Past, Present & Future
    Marketing a book after it's published can be equally difficult for a few different reasons: There is a LOT of content out there right now. Publishers often don't pony up a lot of money to market new books. That doesn't mean they never put marketing muscle behind a book. For me, I've had the benefit of some past, present and soon to be future experience with book marketing. In the spirit of being prescriptive, I'm including a "what worked, what didn't and what I would have done differently" for the past and present books I helped market. Just not a lot.
    [Marketing] Social Marketing is Getting Personal
    Marketers will become increasingly aware of seeking personalized interaction with consumers. expect that social media is already a key element in your marketing plan for 2011. Yet, for the most part, social media is passive marketing. Social marketing is getting personal. Marketers will become increasingly aware of seeking genuine interaction with consumers. Awareness How-To Marketing Search Optimization Selling Small Business Social Media action competition Jeff Korhan marketing small business social graph social search Twitter Advanced Search
  • JEFF KORHAN  |  TUESDAY, MAY 27, 2014
    [Marketing] State of The Social Marketing Industry
    '2014 Social Marketing Industry Report by Michael Stelzner. We’re almost at the midpoint for this year, making this an ideal time to assess your social marketing efforts and reallocate resources as necessary. To give you some benchmarks, I’ll be sharing research results from the 6th Annual Social Media Marketing Industry Report from Michael Stelzner and our friends at Social Media Examiner. This is a hefty 50-page report that provides interesting insights from the responses of over 2,800 marketers like you and me. 1 – Visual Storytelling is Hot.
    [Marketing] Marketers Need Return On Marketing Investment Now
    Yesterday, I had a long and interesting conversation with the president of STIMA , Belgium’s largest association of marketing professionals. He told me the main issue that surfaces in his daily contacts with marketers is ROMI (Return On Marketing Investment), a.k.a. Marketing ROI. The results of the annual marketing survey by Belgian The House of Marketing , in collaboration with STIMA, are a clear illustration of the need for ROMI. Barely, one year ago, the 2011 edition of the survey showed a relatively optimistic marketer. And it’s about time.
    Stop your online marketing right now. The problem with marketing today versus marketing in 2006 is volume. There are more social media marketing experts in the world than there may be doctors these days. Get a Twitter account, amass 50,000 followers by buying them through cheap online marketplaces, RSS port a bunch of popular marketing blogs to give off the appearance of knowledge, and you look like a guru. Here’s another truth: those marketing firms that do this level of work also charge $150-250 an hour. STOP YOUR ONLINE MARKETING.
    [Marketing] Your Content Marketing Store
    Are you still having some challenges wrapping your arms around the concept of content marketing  to increase your small business revenues? It just so happens that the intersection of those thoughts gave birth to an idea that can help all of us better conceptualize how to make our content marketing work. Regardless of whether your business has a physical store or not, you now have a mental picture of what you provide to your market that generates revenue for your business. Now Imagine Your Content Marketing Store. Imagine Your Store. Hold that thought.
    [Marketing] Buyer Personas: The Keys to Content Marketing
    One of the basic tenets of marketing is to define your target customer. You need to learn about what your audience values, the problems they’re trying to solve, and where they are in their decision-making process in order to give them what they’re looking for and address their needs through content marketing. Developing buyer personas creates 3 primary advantages for marketers: They improve the return (ROI) on strategic marketing  activities. Most companies have limited marketing funds that have to be allocated to many marketing initiatives.
  • SPIN SUCKS  |  MONDAY, AUGUST 27, 2012
    [Marketing] Five Things Bacon Can Teach Us About Content Marketing
    This cultural phenomenon didn’t take shape overnight and there are hidden secrets to bacon’s success that can be applied to a content marketing strategy. Five Things Bacon Can Teach Us About Content Marketing. Have a problem with a boring, or less than flattering marketing message? Like a good content marketing strategy, bacon is always top-of-mind. This should be the goal of your content marketing efforts. Jason Miller  is the social media manager at Marketo and a regular contributor to the Modern B2B Marketing Blog. Necessary? Useful and entertaining?
  • E-LIGN  |  MONDAY, FEBRUARY 17, 2014
    [Marketing] 9 Steps to Digital Marketing Greatness [Infographic]
    The post 9 Steps to Digital Marketing Greatness [Infographic] appeared first on Elign Marketing. Email Marketing Inbound Marketing Local Listings Mobile Marketing Search Engine Optimization Social Media Traffic Analytics Website Design 'This guide exists to help you understand, build, and eventually maintain a powerful, integrated online presence. It won’t happen overnight, but with a little bit of dedication and the right resources to back you, you can accelerate your small business’s online presence to a formidable level. link].
    [Marketing] Could your marketing strategy benefit from an outside audit?
    Drew’s note ~ Here’s some practical advice from the folks at Simple Machines Marketing and we couldn’t agree more. We often start our engagements with new clients with an audit like Charlie describes: As a marketing strategist who works directly with clients, I’m very familiar with the frustration businesses feel when it comes to marketing. When a client is responsible for making projections and they’re forced to deal with the probabilities and estimates of a new marketing channel, that’s frustrating. How much should I spend on marketing?
    [Marketing] 64 Inspiring Facebook Marketing Techniques [infographic]
    Some time ago, I found an infographic called “Facebook Marketing Strategies” on AllFacebook , which, as the name suggests, functions as a great inspiration for how to create interesting marketing activities. The infographic has eight different categories with 64 marketing techniques in total. However, you probably don’t need that many, but you have to remember that it’s crucial for you to choose something that relates to your brand and overall marketing strategy. Companies’ Use of Content Marketing Is On the Rise [infographic].
    [Marketing] Understanding The Because of Cause Marketing
    However, another way that companies can become more socially responsible is via cause marketing, which is becoming a lot more mainstream and visible. Some figures from IAB show why cause marketing is becoming something business can’t ignore any longer: 71% of consumers are giving as much (or more) as they were before the economy dipped. As you can see, cause marketing isn’t just good business ethics, it’s good business sense too. The Because of Cause Marketing. Invest in your cause marketing for the long-term; grow a relationship with the cause – build and support.
    [Marketing] Top 5 Slideshare Marketing Tips
    Guest post by Kristina Allen , Online Marketing Manager at ion interactive , the makers of the LiveBall marketing optimization software. One of my favorite social marketing activities right now is creating Slideshare presentations. The presentations have been very effective content marketing pieces for me, and they can be for you as well. Top 5 Slideshare Marketing Tips. This allows me to generate leads for my sales team, and makes Slideshare a truly valuable social marketing activity with a strong and traceable ROI. Use lots of visual metaphors.
    [Marketing] Social Marketing Hangover
    I was recently quoted on making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. few of my more passionate social marketing friends contacted me and asked politely if I had lost my mind or something for issuing such a gloomy and pessimistic forecast at precisely the hour of social media’s triumph. I’ve recently noticed that the questions marketers ask me have changed.
    [Marketing] Vine for Brand Marketing
    In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content. Similar Posts: Facebook Poke vs. Snapchat: New Marketing Channels? Integrated Marketing: Communicating One Big Idea. Content Marketing Engagement Marketing & Communication Social Media Social Network Visual content Brand video Short video Social media network Twitter video sharing vine Vine for brands Vine Marketing visual contentAnd visuals are great for brands to interact with consumers. v/bnbh3VtrUHH.
    [Marketing] Social Media Marketing Wins…and Fails
    Here’s a great infographic surreptitiously  attached to an MBA in marketing lead gen site. social media social media infographics Social Media marketingBe that as it may on the interwebz, this inforgraphic nonetheless, is not bad.
  • JUGNOO  |  TUESDAY, APRIL 24, 2012
    [Marketing] Social Media Marketing: Get On Board Or Get Left Behind
    The concept of marketing your small to medium sized business to individuals quickly became a thing of the past. Well, word of mouth marketing, more commonly known as social media marketing, is back – and it’s more immediate and powerful than ever before. Over the last few years, with advancements in mobile technology, social media marketing has changed how companies interact with customers and, more importantly, how customers interact with companies. Online marketing – or social media marketing – is an extremely cost effective tool. Convince Me!
    [Marketing] 3 Cool Pinterest Tools For Brands & Marketers
    The popularity of Pinterest is growing by the pins! With all of the followers, likes, repins, boards and comments, it can be hard to keep track of everything your brand is doing on Pinterest. Consider using these tools to help with your Pinterest efforts: PinReach. Pinreach is a free platform that is very user-friendly. It breaks down each board in chronological order based on repins, followers, pins, likes and comments. It also displays analytical graphics, most popular pins and your influential followers. Pinerly. Curalate. Curulate offers affordable plans and can be tested with a free trial.
    [Marketing] Will Facebook replace your B2B Marketing email system?
    Facebook made its initial announcement of Project Titan to the market on February 5th and was candidly thought to be a Google Gmail killer. The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base. Related posts: 5 Tips for Optimizing your Facebook Marketing One of the great things about the Facebook platform is. But what does that really mean. Did I forget to mention all of this is FREE!
    [Marketing] 11 must see QR Code Marketing and Implementation Campaign Videos
    Lately I’ve been focusing on two areas, location-based marketing and QR Code implementation with various clients. Being that QR Code use is still new in the USA, sometimes you may need additional marketing efforts to educate your audience on what a QR Code is, what app to use or download to scan a QR Code and/or a sneak peak of what they will receive if they scann a QR Code. With that being said here are 11 must see QR Code marketing and implementation campaign videos. How are you marketing your QR Codes? Zoo Records “Hidden Sound&#. via 2d code. FAIL ).
    [Marketing] Getting Started with Content Marketing Strategy in 5 Easy Steps
    'It isn’t hard to find information these days about taking your content marketing to the next level. But what if you’re just getting started with content marketing and feeling like you’re late to the party? First, let’s define content marketing. My favorite definition comes from Joe Pulizzi , who is one of the original content marketing gurus, emphasis added by me. ” Content marketing can be a tremendously powerful driver of traffic, leads, and business. Content marketing is not all about you. Where do you actually begin?
    [Marketing] Content Marketing: Marketers Finally Start Looking Inside the Box
    Content marketing and the increasing attention paid to it in B2B marketing, is about the changes in the behaviour and wishes of the customers and prospects. personalized and planned content marketing strategy results in more conversion, better customer relationships, lower cost-per-lead and higher ROI. B2B marketing Content marketing content marketing Joe Pulizzi Junta42 marketing automation
    [Marketing] Why Context Marketing Should Already Be Happening
    'So, the latest buzzword in the online space is “context marketing”, or the ability to look into the context of what your customers want and deliver on that need. And so we have another cool word to join the lexicon of other cool marketing buzzwords in the online space – content marketing , advocacy marketing , persona marketing and, yes, influence marketing (guilty of that one). Context in Marketing is Nothing New. Probably the best example of context marketing is an email drip campaign. Insights context marketing hype
    [Marketing] Digital Marketing for Small Business
    Digital marketing is nearing a point of critical mass, one that will take most small businesses by surprise. Digital marketing involves the free exchange of valuable information in the form of interchangeable energy – and that is no doubt going to change forever how we all do business. Change and Digital Marketing Leadership. It was not long ago that all small business marketing was accomplished in a tangible, non-digital format. The earliest forms of digital marketing were television and radio. There are two reasons for this. Guess what?
    [Marketing] How Consistent Content Marketing Builds Your Community
    That’s one of the keys to building your community with content marketing. Since content marketing is designed to provide value for prospective buyers with the intent of encouraging profitable customer actions, it makes sense to apply those same standards to content marketing. To effectively communicate what your business stands for, your content marketing must keep regular hours – just as your business does.  There are three reasons why consistent content marketing builds your audience. 3 – Your Content Marketing Gets Progressively Better.
    [Marketing] 8 Free Content Marketing eBooks
    'Become a better content marketer with these free resources. Content marketing  — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. If you’re planning to implement a new content marketing initiative or refine your current program, it can be challenging to gather ideas to meet your goals. The eBooks below will help you learn the significance of content marketing and how it can be applied successfully in your online marketing strategy.
    [Marketing] Does Influence Marketing Have a Future?
    So why did a publication like Forbes receive such criticism, and what does the discounting of influencer results like the one on Forbes mean for influence marketing in general? It’s also one of the reasons that an  influence marketing survey  from earlier this year of over 1,300 professionals highlighted the need for more accurate and informed data analysis, versus the approach currently taken by social scoring platforms. Is Influence Marketing Losing Its Clout? So what does this mean for influence and influence marketing moving forward? by Haydn Shaughnessy.
  • INBLURBS  |  FRIDAY, JUNE 1, 2012
    [Marketing] B2B Marketing Social Networks for more Business Leads
    Social Media Marketing has been one of the successful marketing strategies for marketers and companies online in recent years. There are some major social media communities and emerging social media communities that can help business to improve their marketing strategies online. These social media networks help in providing b2b marketing solutions and generate quality marketing tips for new business online. Top 6 social networks for B2B marketing solutions. There are quite a few social networks that help in providing b2b marketing solutions.
    [Marketing] Is the Enterprise Ready for Cloud Marketing Services?
    Is the typical Enterprise ready for marketing services from the “Cloud?&#  This question is one that involves more than marketing technology. The datacenter’s evolution may just offer Marketing the flexibility to evaluate more marketing technology options. The question that is even more important is whether or not Marketing understands enough about the Cloud to potentially influence the Enterprise Datacenter so that it can support  the needs of Marketing and its future. Mike Fuqua. Connect with Mike on  LinkedIn or follow him on  Twitter.
    [Marketing] Using Lijit As a Content Marketing Platform
    Location Based Marketing – Not Just for Mobile. These are just some of the ways you can use Lijit to build a content marketing strategy for your blog. There are more, and this recent case study by Marketing Sherpa expands on some of these ( disclosure – it features a certain Scotsman… ). Using Lijit As a Content Marketing Platform originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Marketing content marketing lijit
    [Marketing] Google Goggles Marketing Experiment
    Google Goggles Marketing Experiment. Tags: Marketing Mobile Google Goggles has teamed up with five companies to test using Goggles as a way to further engage customers. More information on the experiment can be found here: [link]. This content from: Freelance Social Media. ShareThis.
  • PAMORAMA  |  SUNDAY, JUNE 30, 2013
    [Marketing] The Top Benefits of Social Media Marketing [Infographic]
    '89% of marketers say that social media generates more business exposure. There are a million articles and blog posts out there that sing the praises of social media marketing — how social networks like Twitter, Facebook, and Pinterest have had a major impact on lead generation and sales. Social Media Examiner recently released its 2013 Social Media Marketing Industry Report, which set out to uncover the “who, what, where, when, and why” of social media marketing. 69% of marketers use social media to gather marketplace intelligence.
    [Marketing] 5 Steps to Marketing Your Blog Even if You’re Broke
    It’s the hub of your content marketing strategy and your first and probably best opportunity to market your business. Its easy to pet, tweak, and optimize your blog and totally ignore marketing it. Most people hate marketing. So marketing is given a seat at the kiddie table. wish this was the only problem because I could show you the power of blog marketing, how it saves money, accelerates your growth, and creates customers for life. Marketing costs money and you’re broke. You and I know that sales come after savvy marketing rarely before.
    [Marketing] Branding versus Marketing on Facebook
    With that said, let’s look at the other two primary functions of Facebook: marketing and branding. More importantly, using Facebook as a marketing tool is considered by many to be harder (depending on your business type, of course). Many, particularly those who are engaged with individual customers on a daily basis such as car dealers and realtors will opt for this approach because it gives them the freedom to simply be entertaining or informative without having to put the time into crafting an appropriate marketing strategy. Facebook for Marketing.
    [Marketing] 3 Steps to Building Your Content Marketing Mission Statement
    'As content marketing begins to go mainstream, it is now essential to make it better. If you are unclear about the role of content for driving your marketing efforts, reread the first chapter of Built-In Social: Essential Social Marketing Practices for Every Small Business. However, in addition to attracting the attention of buyers, your content marketing should also be designed to directly influence profitable customer actions. . Let’s break the development of your content marketing mission statement into three important considerations. How about you?
    [Marketing] 21 Fantastic Facebook Marketing Guides
    marketers have a love-hate relationship with Facebook. On the other, marketers don’t “own” their presence on Facebook, consumers continue to have privacy concerns about the site, and Facebook is constantly making changes to its interface and other functionality, including recent modifications that have drastically reduced organic reach for brands. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” 'Many (most?) Hell Yes!
    [Marketing] Top Trends In Digital Marketing [Graphs]
    Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. Trying to stay on top of all the new developments in the digital space can be overwhelming for marketers. With that said, we wanted to take a moment to step back to review the top trends in digital marketing. If you’re serious about marketing your products online, consider the following channels. These should be your building blocks of a digital marketing program. Paid Search. Social.
    [Marketing] The 6 Step Inbound Marketing Process [Infographic]
    I wanted to share this fantastic and easy to understand infographic I came across outlining the Inbound Marketing Process. According to their website, Impact Branding & Design is a “Creative team of inbound marketing professionals that develop and execute highly effective online marketing campaigns.” ” The Inbound Marketing Process infographic can be found on their original blog post here. Step 1: Develop a successful marketing strategy Determine the purpose of your marketing by establishing clear goals, objectives, and challenges.
    [Marketing] Studies prove Social Media Marketing lasts longer
    The Social Media marketing return on investment is a major factor why businesses choose to step into social media marketing and the two communications here. This proves that social media marketing and two way communication lasts longer than ordinary one marketing blasts from yesteryear. Infographic: B2B Social Media Marketing. Social media has proved in the past years that it can bring positive ROI when done right. Some successful examples are Intrepid Travel , Easy Lunch Boxes , SnapRetail just only to name some of them. And that’s good!
    [Marketing] 14 Brilliant B2B Marketing Strategy Guides
    'Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. How should b2b marketers adjust their strategies to keep up with this evolution? Which long-held beliefs of b2b marketers need to be discarded? What do elite marketers do well that their more average counterparts don’t? Find the answers to those questions and others here in more than a dozen insightful guides to b2b marketing strategy from the past year. This increases the cost per opportunity.”);
  • PAMORAMA  |  SUNDAY, MAY 19, 2013
    [Marketing] 7 Facebook Marketing Case Studies
    'Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. As your company invests in the social network for marketing, advertising, and branding, it’s useful to have a few examples of what others have done with the platform. Facebook Marketing Case Studies is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. HubSpot. Drive customer engagement and generate more leads.
    [Marketing] Vulcan Marketing
    Why, why, why create yet another type of marketing? It’s just a metaphor for emotionless marketing without personality, a danger we face in the age of marketing automation. Vulcan marketing refers tongue in cheek to an over-focus on big data driven algorithms, automated paths, statistical decision making and content decisions. The beauty of Spock’s character — half Vulcan and half human — were his struggles to embrace humanity, much like today’s marketers. It’s not that marketing automation is bad. Image by Bohman.
    [Marketing] Amplify Your Content Strategy with Influencer Marketing
    Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. If you were to market your product to her and get her seal of approval, her endorsement would go a long, long way toward boosting your sales. But just because you don’t have Oprah on your side doesn’t mean that influencer marketing isn’t an incredibly useful tactic, particularly when it comes to turning up the volume on your content strategy.
    [Marketing] 20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]
    'Next year’s trends highlight the importance of social media marketing. As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies. In 2014, marketers will use dynamic content to deliver targeted, highly-personalized experiences to the right audience at the right time. 78% of CMOs think that custom content is the future of marketing. Marketing teams will spend $135 billion on digital marketing collateral.
    [Marketing] Sorry, Social Media, But Marketing Is Still Cool
    As social media continues its assault onto the mainstream audience, one of the side-effects has been the emergence of the view that marketing isn’t allowed in the space. Conversations on blogs, Twitter, LinkedIn and elsewhere are vocal in the opinion that marketing is dead; we choose who we buy from and whose reputation we ruin; what gets our eyeballs and what doesn’t. Any time a new marketing platform comes out means that the “old school&# is dead as it was; but now you use it in conjunction with the new. Marketing social media
    [Marketing] MMA Michael Becker: Mobile Marketing Strategy Must Tap Context, Data
    In the last shopping days before the holidays my guest is Michael Becker—North America Managing Director for the Mobile Marketing Association (MMA) and a leader in the mobile marketing industry. He’s active in the industry as an entrepreneur, an academic and a recipient of  the Direct Marketing Educational Foundation Rising Stars Award for his tremendous contribution to the mobile and direct marketing industries. “We always talk about Black Friday or that weekend being the biggest sales weekend for marketers.  Press release ]. 24:00].
    [Marketing] How to use Traditional Marketing Styles in Online Marketing
    She has worked in marketing and advertising in Chicago for the last 5 years. Marketing has long since moved thoroughly into the digital age and become an entire industry unto itself within the context of the internet and worldwide web. However, despite more than 15 years of at first slow and later explosive digital growth, the current 70+ billion dollars spent per year on online marketing are a tiny fraction of the mainstream advertising/marketing industry’s annual spending of over 600 billion dollars. The basics of marketing still apply.
    [Marketing] Social Media is Key to B2B Content Marketing [Report]
    '91% of B2B marketers now use social media as a content marketing tool. B2B marketers are distributing their content on social networks more than ever before. recent study conducted by the Content Marketing Institute and Marketing Profs confirms that content marketing remains a top priority for  B2B marketers, with the vast majority leveraging the practice as part of their marketing strategy. But Content marketing is the art of communicating with your customers and prospects without selling.
    [Marketing] Association Social Media Marketing
    Social Media Marketing for the National Bicycle Tour Directors Association (NBTDA). Tags: Implementation Presentations associations social media 101 social media marketing Found a really nice 101 slide deck created for the National Bicycle Tour Directors Association. Take a look and see what you think. We expect you to be ticking off at least some of the boxes on this one (it’s ok if you’re not quite doing some of the end stuff yet). Otherwise, go get on it. Seriously now! Time is marching on! Contact us if you need help.
    [Marketing] 2012 Marketing: Five Ways to Power It Up
    This reminded me of the lesser-known, and rarely-discussed side of marketing. Behind the public side of marketing there are fundamental mechanisms that take place. And, just like cooking, marketing is a process that culminates in a quickly-consumed output. Much too much conversation happens around the output so I decided to put together a list of the “secret sauce” ingredients that will help you improve your marketing efforts, starting with the foundation. Every business needs a website, marketing (old and new), SEO, and PR. marketing calendar is your map.
    [Marketing] Content Marketing Is Nothing New
    'It cracks me up when a client calls and asks me about “this new content marketing thing”  Honestly, we’re so hung up on buzzwords these days we can’t see the forest for the trees! When did we stop listening to what our customers want and delivering information for the sole reason of informing our market and establishing our place in their hearts? Let’s get back to the roots of marketing. Social Media in Action Content Marketing infographic came across this infographic that perfectly explains it. be called new? Brilliant.
    [Marketing] Two B2B Social Marketing Initiatives Worth Checking
    Other new stuff that they’re doing (and this comes directly from the press release): The industry’s first online design hub – the element14 knode – designed to help engineers accelerate design and development and bring products to market faster than ever before. B2B communities marketing Social Media videoA couple of notable B2B efforts have caught my eye recently that I wanted to share. One is Element14 , a social community for engineers sponsored by an electronics distributor of the same name. This is a commerce play, incidentally. It respects its audience.
    [Marketing] What are the Best Social Networks for B2B Marketing? (Research)
    'There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. This suggests that while few B2B marketers can afford to spread their efforts (effectively, at least) too broadly across social networks, some experimentation at the least is in order well beyond the big 3. The bottom line: • B2B marketers first need to focus social presence efforts on LinkedIn and Twitter.
    [Marketing] Micromarketing: Relationship Marketing Through Advocacy
    Since I have been a social media enthusiast for some time, I knew about many examples, but I would imaging most marketers would learn even more.  Some key thoughts that struck me while reading the book: - Greg is very adept at taking social media examples and talking about them in terms that “traditional&# marketers will understand. Throughout, Greg uses many allusions or outright callouts to interactive marketing techniques – SEO, PPC, display advertising, web analytics and measurement concepts, and more.  The Marketing Hot Seat (18). Some Criticisms.
    [Marketing] Where Do Forums Fit Into Social Media Marketing?
    As someone that previously worked at an internet marketing company, I was always amused when a client would become obsessed with their Facebook or Myspace profile (yes, this was a few years back) and ask us to dedicate an unreasonable amount of resources to managing it. When I worked at an internet marketing company in Los Angeles, strangely enough it was only the plastic surgeon clients that right off the bat understood the importance of keeping tabs on all facets of social media. Marketing Social Media Forums SMMWhere do forums fit in? If that works for them, great!
    [Marketing] Where Do Forums Fit Into Social Media Marketing?
    As someone that previously worked at an internet marketing company, I was always amused when a client would become obsessed with their Facebook or Myspace profile (yes, this was a few years back) and ask us to dedicate an unreasonable amount of resources to managing it. When I worked at an internet marketing company in Los Angeles, strangely enough it was only the plastic surgeon clients that right off the bat understood the importance of keeping tabs on all facets of social media. Marketing Social Media Forums SMMWhere do forums fit in? If that works for them, great!
    [Marketing] Integrated Marketing: Why a Broader Customer View Matters
    Integrated marketing 'Some of the main success factors in today’s digital and social business environment are integration, a holistic strategic view, a focus on the ‘people’ dimension (why would anyone want to collaborate, for instance) and the optimization of the customer experience as the total sum of touchpoint and brand experiences/perceptions. This goes for all types of [.].
    [Marketing] The State Of B2B Content Marketing Today
    'More and more, online marketers are talking about content marketing in terms different than they were a few years ago. Before Google Panda, you hardly heard the term “content marketing.” ” You heard about social media marketing and search engine optimization , or search engine marketing. Content marketing is a little difficult to define. Some people lump SEO and social media marketing together into a broader class that they call “content marketing.” Content marketing is in an ever state of flux.
    [Marketing] The Use of Animation in Digital Marketing
    Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. In this blog post, I am going to highlight a few of the big companies using animation in their digital marketing and how animation can be a highly effective method of getting key messages across to target audiences. Salesforce use animation in their digital marketing to great effect. This is a guest post by Manroop Takhar. million.
    [Marketing] How Duct Tape Marketing legend John Jantsch uses social media
    You probably already know John Jantsch from his wildly (and still) popular book Duct Tape Marketing. The book, and the movement it spawned, is based upon simple, back-to-the-basics, marketing systems any business owner to apply TODAY to grow business. He’s a kindred spirit: he starts with a working definition of marketing and then builds a process based upon it. Too many of us present social media like it’s a cure-all or the ultimate marketing toolkit. Marketing is a series of decisions and actions. Tags: Marketing Bravo.
    [Marketing] 5 Ways Big Data Makes Marketers Smarter
    Marketing Technology American Express Big Data Innovation 'We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
    [Marketing] The Two Faces of Marketing
    Beth Harte is a seasoned marketing and communications thought leader, author, and speaker with a passion for excellence and a pragmatic mind for business and results-oriented outcomes. When Gini Dietrich asked me to share a version of my tongue-in-cheek 9 Truths About Marketers post on Spin Sucks , I responded with a resounding “heck, yeah!” If there is an industry where spin runs rampant—it is marketing. The first challenge comes from the fact that marketers come in all shapes and sizes. Some end up being great marketers and others… not so much.
    [Marketing] Best Tips for Successful Social Media and Digital Marketing in 2014
    'Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my  most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. know first hand that so many businesses (1) struggle with human and financial resources for social media and digital marketing and (2) find it  confusing to choose the most important and effective tactics with limited resources. Email List and Email Marketing.
    [Marketing] Get the 7-Step Extreme Blog Makeover [Infographic]
    Blog MarketingEvery now and then, it helps to take a step back from your blog and review it with a critical eye. Blogs tend to gather “stuff&# and knick-knacks that hurt their ability to attract new readers and get posts shared. Even blogs that have been around for years can start to look a little stale. When I do a blog review, I focus on 7 areas that are critical to the performance of a blog. Often, little tweaks to these areas dramatically improve the blog. The 7-Step Extreme Blog Makeover Guide [Infographic]. 1: Stylish Header. 2: Reader-Friendly Navigation.
  • SPIN SUCKS  |  THURSDAY, JULY 21, 2011
    [Marketing] Grow Your Sales with Inbound Marketing
    That is the essence of inbound marketing is it not? Marcus has pretty much rocked the swimming pool industry through the use of content marketing. If a business owner/content marketer is ‘thinking’ the right way, they should have an endless supply of blog articles that will not only benefit readers and potential customers, but will also be appreciated by the search engines. CT, he will join Gini as she asks him what works, what doesn’t work, and the best practices you can use in your marketing programs. I think you know we are pretty passionate about blogging.
    [Marketing] Best Internet Marketing Posts of 2010
    2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing. General Online Marketing. Today, I turn 30.
    [Marketing] Using As Part Of A Content Marketing Strategy
    Anyway, Tamela said she had been wondering if that approach was right for her content marketing efforts. audience Blogs Branding Content Curation content development Content Marketing Content Marketing 2.0 Creativity Customer Retention Fortune 500 Marketing My Creative Team Twitter widget Widgets content marketing creativity marketing social media 'Tamela Rich noticed recently that I was publishing several papers, including  The Fortune 500 Daily , The Creativity Times , and The Social Media Daily. You are subscribed to them, right? If
    [Marketing] Why Digital Marketers Need to Get More Personal
    As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. Nearly every online marketing vendor touts some form of personalization as the secret sauce for helping to target customers. The potential of personalized online marketing, when done well, is enormous—and for that reason, it’s a compelling sell. But personalization isn’t just marketing hype. It makes sense.
    [Marketing] Marketing 3.0: The Rise of Purpose-Driven Social Brands [Infographic]
    While CSR, cause-marketing, and sustainability might have seemed like nice-to-dos just a few years ago, articulating how your brand brings its core values to life is now critical in terms of the reputational, employee productivity and bottom line benefits - or liabilities- to your company. It’s no longer good enough to just “have a social media presence.”   Marketing 3.0 'Welcome to the customer-driven economy, where the good a company does is increasingly becoming its defining competitive advantage. Tweetable Takeaways. Tweet this stat ]. Tweet this stat ]. Tweet this stat ].
    [Marketing] B2B Marketing needs a stronger Why
    Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Notice that marketers don’t make that list (duh) but also think about how much more content you have been getting from those sources now that social media has arrived. And I would argue this is exaggerated even more when it comes to B2B Marketing. Ok so now that I depressed you – lets talk about what I have been thinking B2B Marketers need to do. first heard of Simon Sinek from the boys over at Marketing over Coffee John Wall and Christopher S Penn.
    [Marketing] Social Media Marketing- Short Term or for Ever?
    As marketers we want to measure RoI from our investments and the same is true for our investments in social media as well. We can have very clear long term social media marketing objectives, and we can have multiple programs running parallelly or consecutively, each with a start and end point. So, while the Overall Social Media Marketing Commitment needs to be perpetual, the social media marketing campiagns may have their start and end dates. Not for Social Media Marketing! Tags: Digital Feature Social Media Marketing Not really! And they should change.
    [Marketing] Two Great Content Marketing Slide Decks
    Here are two slide decks for you, chock full of ideas for your content marketing. Thanks to Lee Odden and Monique Pouget  for their insights! Content Strategy Potluck
    [Marketing] 1:1 Social Advertising in B2B Marketing
    Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Tim Kassouf the Director of Marketing at G.1440 wanted to get in front of me to tell me about his interactive firm. Think of the possibilities here – a good friend of mine Mark Wilson from Sybase targets decision makers with what he called Provocative Marketing – this would make a perfect adjunct to that program where you could target a whole bunch of decision makers with personalized messages. Think that sounds like the future years from now? Read on ….
    [Marketing] In B2B Marketing: Content is Media
    But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. If you have been following my thoughts on the 4 C’s of Marketing – it all starts with content. Building a solid content creation engine is critical to B2B marketers today. think B2B marketers really need to think and act more like a media house themselves. Related posts: The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. B2B Marketing Content: Lure or Lasso? Can you stick to it? Digg this!
    [Marketing] Is RFID Getting Primed to Change Digital Marketing?
    This is all facetious, but it does represent the capabilities that are possible today when using RFID integrated with other applications, including marketing technologies and marketing analytics. Although the national economy has yet to show any significant glimmers of recovery,  RFID appears to be headed in a direction that will bring about new digital marketing dynamics. That demand capacity typically creates manufacturing cost savings, which in turn ratchets up the interest of producers to seize market share, which in turn drives down the cost of the device.
    [Marketing] Marketing Miracle No. 1: Walking on Water
    In the current recessional climate, we need to be Marketing Miracle Workers. That is why we have to produce marketing miracles for our clients. In the same way, marketing miracles defy the marketing world’s expected norms (or natural laws). Back to our marketing story: What is a normal response rate for a direct mail campaign today? LOVE statements like these, as it provides the raw material to produce a marketing miracle. The sales revenue from the campaign was $496,540, from an initial marketing investment of $12,000! Barb Cote. link].
    [Marketing] What You Can Learn About Social Media Marketing from TLC
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > What You Can Learn About Social Media Marketing from TLC What You Can Learn About Social Media Marketing from TLC by Tamar Weinberg on September 15, 2010 Share Because a Flickr photo and tweet I posted eventually was responded to, I debated posting this altogether. TLC made many missteps when it came to their social media marketing efforts. That’s what the social media marketing movement is *all* about. And I waited.
    [Marketing] Wayne Gretzky was an Inbound Marketer
    It was affectionately called the “Wayne Gretzky School of Marketing” slide and it was basically a photo and a single quote that said “Skate to where the puck is going not to where the puck has been”. Years later we have terms like Content Marketing (created by Junta 42 ) and Inbound Marketing (created by HubSpot ) that advocate the same type of approach. In reality Wayne Gretzky wasn’t a marketer but he was a very intuitive and successful hockey player. Inbound Interaction Management (IIM) It’s no surprise that Direct Marketing response rates have dropped.
    [Marketing] The Complete Marketing Communications Measurement Guide
    While the vision of the blog is to change the perception of the PR industry, we also talk a lot about marketing, advertising, search engine optimization, social media, and entrepreneurship. The very first thing you need to do is figure out  why you’re using social media and  how it integrates with the rest of your marketing and communications. It used to be you’d have to wait a full year to gain any metrics on whether or not your marketing and communications worked. The Spin Sucks community is an interesting one. love that. Starting a Business. And I was right.
    [Marketing] YOU Are Invited; MMA Tweetchat Looks At Mobile Marketing Hot Trends
    With the MMA Forum (London, October 4-5)– the premiere mobile marketing knowledge and networking event organized by the Mobile Marketing Association (MMA) — just three weeks away, MobileGroove brings industry authorities and pundits together to debate the hot trends and topics moving up the global brands agenda. Mobile marketing is global, what are the learnings from other markets that matter most? Coupons, QR codes, LBS, Augmented Reality, Apps: what are the hot trends in mobile marketing? Events Featured Mobile MarketingGoogle findings.
    [Marketing] Social Media Lead flow in B2B Marketing
    You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing.
    [Marketing] 7 Habits of Highly Successful Digital Marketers
    So I have jumped on the bandwagon and have created a 7-step guide to marketing effectiveness. Now I don’t promise miracles, but I’ve noticed that the most successful marketers have got into these seven great habits. So I’m pretty sure if you develop them too, you will see an improvement in your email marketing and lead generation results. But you’d be amazed how many B2B marketers don’t make any plans but just send out email campaigns with no real goals or targeting. According to the Oxford College of Marketing the benefits of marketing planning are plentiful.
  • PAMORAMA  |  SUNDAY, JUNE 16, 2013
    [Marketing] A Beginners Guide to Content Marketing [Plus Infographic]
    'Content marketing has changed the way consumers research and buy your products. In the traditional sales funnel , consumers begin with a set of potential brands and methodically reduce them to make a purchase decision: McKinsey points out that today’s consumer decision-making process is circular : There are 4 key phases in which marketers can either succeed or fail when a consumer has been triggered to buy something: Initial consideration (thinking about known brands). This is why content marketing is key. What is content marketing? Content marketing is hot.
  • E-LIGN  |  THURSDAY, MARCH 20, 2014
    [Marketing] The 2014 Digital Marketing Ecosystem
    For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. That’s not to say that marketers are less educated or qualified, it’s just that they have become over specialized and often don’t pull back to see the larger picture. Every company needs a Marketing Technologist. Closing the loop on marketing ROI becomes both easier and more complicated at the same time. Basic questions.:
    [Marketing] Where does Google+ fit into your B2B Marketing plans? [infographic]
    'Have you made Google Plus a part of your marketing strategy yet? This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. Advertising Facebook Innovation Search SEO Social Media Social Networking Strategy Web Analytics Audience Authorship B2B Marketing Google Google Plus Marketing Strategy Social Networks If not, you could be missing out on a great opportunity to grow your audience. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine.
    [Marketing] Applying What You’ve Learned in a Marketing Degree
    A marketing degree could pay off not only by landing you a rewarding job, but hopefully through great pay and a variety of job and career avenues that are opened to you.  But once you land your role in marketing, how might you be utilizing what you’ve learned? For prospective students, there may be much made about the course curriculum revolving around marketing degrees and the subject matter involved, but there isn’t always a lot said about how you might actually be putting your education to use once you’re out in the working world. Advertising and Promotions. Author Bio.
    [Marketing] 5 Top Online Marketing Trends for the Rest of 2013
    Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. Mobile marketing will continue to grow. 'Guest post by Alice Jenkins of How2become.
  • JEFF KORHAN  |  MONDAY, JULY 22, 2013
    [Marketing] Using Content Marketing to Teach Your Community
    'As the practice of content marketing goes mainstream , it is inevitable that it will be used in ways that undermine the very thing that makes it work – educating your audience. Want to make your content marketing better? This will help to ensure your content marketing delivers value worthy of the attention of your audience. Begin thinking of yourself as a teacher instead of a marketer. That mindset will change your content marketing for the  better. Does your content marketing create desire? Make that your content marketing mantra.
    [Marketing] Email Marketing Experts Expose All (Well, Great Tips Anyway)
    I’m already happy with the newly resized format of the magazine, but what caught my attention was the E-Mail Marketing Guide 2010 Supplement that came with October’s issue. Whether you’ve dabbled in the email marketing space, or you are a proven expert, this supplement include page after page of tips and tricks, insights and things to think about to make your email campaigns even more successful. I’ve been doing email marketing for years, and recognize that the industry and technologies are always evolving. DMNews 2010 Essential Guide to Email Marketing. Wendy Boyce.
    [Marketing] 3 Proven Blog Post Marketing Strategies That Most Bloggers Overlook
    While writing ebook I realized that 75% of blog marketing success comes from following a step-by-step process for promoting each of your posts. Here are three of my favorite blog post marketing strategies to get you started: Repurpose: Any blog post can be converted into 3 separate types of content: 1. Blog marketing success depends on doing what your competitors won’t.   (Tweet this). Click Here to Get More Clever and Unorthodox Blog Marketing Tactics. Blog Marketing 'Do you publish and run? It looks like this. Sound familiar? Create a slide for each point.
    [Marketing] The Cost of Marketing on Facebook [Infographic]
    With close to one billion members, Facebook is a very attractive marketing platform. Advertisers can target users by age, location, or area of interest, enabling very focused marketing efforts. Flowtown created this infographic to show data the company collected about who is marketing on Facebook. Advertising Facebook Marketing Social Media Social Media MarketingThe Facebook Advertising team has done a great job of working with company engineers to build a self-service, easy-to-use product that makes Google AdWords look quaint by comparison.
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