JEFF KORHAN | MONDAY, MAY 19, 2014
[Marketing] How Storytelling Makes More than Marketing Come Alive
Storytelling is one of the cornerstones of sales and marketing, because great stories are memorable, and therefore, readily shared. What I’m going to share with you today is that your business can actually use storytelling as a means for accomplishing goals beyond marketing to shape future events that become signature stories. About the Author: Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business – (Wiley) . Every business interaction with a prospective buyer or customer is a potential story. Photo Credit.
INBLURBS | FRIDAY, JUNE 8, 2012
[Marketing] How Content Marketing Helps Demonstrate Thought Leadership and Boosts SEO
Content marketing has established as a powerful way to engage customers. An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers to their products and services. seriously executed content marketing strategy can be responsible for 25x times more business leads and boosts your revenue by up to 40%! Main content marketing objectives of marketers are: • Establish thought leadership. Understanding how it fits in overall marketing strategy.
WEBBIQUITY SMM | TUESDAY, AUGUST 27, 2013
[Marketing] What are the Best Social Networks for B2B Marketing? (Research)
There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. This suggests that while few B2B marketers can afford to spread their efforts (effectively, at least) too broadly across social networks, some experimentation at the least is in order well beyond the big 3. Facebook LinkedIn Social Media Marketing Twitter But are these efforts paying off in terms of website traffic and leads?
TECHIPEDIA: TAMAR WEINBERG | MONDAY, APRIL 8, 2013
[Marketing] STOP YOUR ONLINE MARKETING.
Stop your online marketing right now. The problem with marketing today versus marketing in 2006 is volume. There are more social media marketing experts in the world than there may be doctors these days. Get a Twitter account, amass 50,000 followers by buying them through cheap online marketplaces, RSS port a bunch of popular marketing blogs to give off the appearance of knowledge, and you look like a guru. Here’s another truth: those marketing firms that do this level of work also charge $150-250 an hour. STOP YOUR ONLINE MARKETING.
SAYING IT SOCIAL | TUESDAY, JANUARY 13, 2015
[Marketing] Snapchat Marketing & Advertising Demystified
What you need to know about making the plunge as a business into the waters of Snapchat and the advertising and marketing options that the mobile app features to propel your company to success. The post Snapchat Marketing & Advertising Demystified appeared first on. Digital Marketing Snapchat Social Media Social Media Training Advertising marketing SnapChat social media
WAXING UNLYRICAL | TUESDAY, MAY 15, 2012
[Marketing] Marketing in the Round with Gini Dietrich
But one of the reasons I was really excited to be going was that I’d be able to catch up with Gini Dietrich , who has become a dear friend of mine even though we only met IRL a year ago… and get a (free) copy of the book she’s co-authored with Geoff Livingston , Marketing in the Round. I don’t do a lot of book reviews here at WUL, because: 1. And it has smart, practical advice, and tons of charts and worksheets to get you started on “marketing in the round.” Marketing in the Round with Gini Dietrich. Sorry, but they are! … So.
FIREBELLY | WEDNESDAY, AUGUST 8, 2012
[Marketing] The Anatomy Of Content Marketing [Infographic]
The ContentPlus Infographic: The Anatomy of Content Marketing below depicts the importance of an integrated marketing approach. This approach includes content marketing through curating, creating and promoting the brand’s core ideas and values to its clients. Do you have an integrated marketing approach? Blog Content Marketing Curation Social Media Marketing content marketing infographic Kelly RynardThe infographic highlights the significance of the having the following: A corporate blog to increase visibility.
SHERRILYNNE STARKIE | SATURDAY, FEBRUARY 11, 2012
[Marketing] Content marketing is king
Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. The excellent infographic below (knicked from Jeff Bullas ) shows that B2B marketers are now investing 26% of their TOTAL marketing budget into content creation! Related posts: Content marketing delivers sales leads. Coke is world’s No. Facebook brand. Related articles.
PUSHING SOCIAL | THURSDAY, FEBRUARY 26, 2015
[Marketing] Will Content Marketing Work For Your Business?
You are probably under tremendous pressure to invest in content marketing. But, smart CMOs understad that marketing strategy isn’t set by popularity polls. Sure Seth Godin says “Content Marketing is the Only Market Left.” Provocative soundbites work for SlideShare presentations but they aren’t the building blocks of a sound marketing strategy. content marketing but Seth Godin isn’t briefing the CEO. You are.
JEFF KORHAN | FRIDAY, DECEMBER 5, 2014
[Marketing] Pinterest Marketing: How to Build Sustainable Website Traffic
Get Weekly Marketing Updates. You’ll learn that Pinterest marketing really is quite simple to learn, and powerful for both attracting and sustaining more relevant traffic to your website. However, your objective from a marketing standpoint is to make your visiual content discoverable by the customers or communities your business serves. Now you know why smart businesses are reconnecting with Pinterest marketing to build sustainable traffic to their websites. How is your business planning to use Pinterest marketing? Listen to the Episode Below (0:33:56).
TECHIPEDIA: TAMAR WEINBERG | TUESDAY, OCTOBER 28, 2014
[Marketing] Why Customer Service is the Future of Social Marketing
With the rise of Facebook’s popularity, the launch of Twitter, and the surge of influence from social news sites like Digg, social media looked to be a great breeding ground for marketers to make their mark. At first, marketers who were effective at pushing content to the front page both understood what constituted good content to a diverse and global audience, and what didn’t, and many would advise clients how to do well on Digg and how to create good content that was truly Diggworthy. Marketers and legitimate top users got banned. Then, thousands. Volume.
JEFF KORHAN | WEDNESDAY, NOVEMBER 25, 2015
[Marketing] Magnetic Marketing: The Art of Attracting Business
In this episode, Joe Calloway discusses how every company can apply the concept of magnetic marketing to winning more business by learning to leverage what its customers say about it. Magnetic marketing is not what the business has to say, but what customers and influencers are saying that matters most. ” If you think of marketing as something your business does to promote its products and services, you should listen to the examples discussed in the audio. The post Magnetic Marketing: The Art of Attracting Business appeared first on Jeff Korhan. Key Take-Aways.
SPIN SUCKS | WEDNESDAY, JULY 18, 2012
[Marketing] Five Ways Marketers Should Use Foursquare
Foursquare Uses for Marketers. Location Social Media Bryan Willmert flat top grill foursquare julius meinl location-based services mark robins Marketing New York Times recommendation engine schuba's southport groceryA few weeks ago, after I rode 63 miles, I was craving eggs like nobody’s business. So Mr. D and I set out to have brunch at Schuba’s , a little restaurant down the street. It was 1:45 p.m. They couldn’t serve the lunch portion of their brunch menu? Fast forward to this past Saturday when we decided to have Flat Top again. Foursquare is Changing.
SMALL BUSINESS MAVERICKS | FRIDAY, APRIL 13, 2012
[Marketing] Using Video Marketing To Boost SEO
Is video marketing a useful SEO tool? It’s also a great way to utilize an offline marketing event for online purposes. In the mean time, watch that video and consider its marketing potential. Video Marketing SEO Social Media Viral MarketingGiven the emphasis on social media in search algorithms, the answer has to be a big yes. Put together a video that can viral, and you’ll drive that video to top of the search results, and most likely get a mention in the trending topics listed in the search engines. Strategic branding is the vital factor now.
SOCIAL MARKETING FORUM | TUESDAY, JUNE 4, 2013
[Marketing] The Need for Personality in Customer-Centric Social Media Marketing
Cross-channel Social media marketing Touchpoint marketing brand personality customer-centricity Edelman trust barometer people-centricity Customer-centric social media requires a personal approach. It’s about people connecting with people. However, many businesses still look at the tools and channels first. In virtually all business functions, people, personality and relationships are key. Faceless and big companies are looked upon with distrust. It’s an evolution that has been going on for years, especially [.].
MINDJUMPERS | FRIDAY, SEPTEMBER 9, 2011
[Marketing] The Social Marketing Roadmap [Infographic]
For a ready reference, you can take a look at this infographic where marketing experts tell you what to keep in mind while designing your social media strategy, whether you are just starting with it or you are already present there! The infographic called The Social Marketing Roadmap is compiled by Awareness Inc , one of the fastest growing tools to help companies organise, manage, engage and measure their social media activities. Social Marketing Insights from Leading Social Experts. How to Drive Business Value with Social Marketing Funnel [white paper].
DANNY BROWN | SATURDAY, MAY 5, 2012
[Marketing] The Because of Cause Marketing
However, another way that companies can become more socially responsible is via cause marketing, which is becoming a lot more mainstream and visible. Some figures from IAB show why cause marketing is becoming something business can’t ignore any longer: 71% of consumers are giving as much (or more) as they were before the economy dipped. As you can see, cause marketing isn’t just good business ethics, it’s good business sense too. The Because of Cause Marketing. Is your local community one that can work with a cause marketing mindset? Consumers are smart.
WAXING UNLYRICAL | WEDNESDAY, FEBRUARY 10, 2016
[Marketing] Go For Heart Program Recognizes Heartful Marketing
If you’re a marketer who reads the lovely Shonali Burke’s tomes on Waxing UnLyrical and beyond, then you’re probably managing daily disruption, following thought leaders as they jump to SnapChat (and wondering why), watching podcasters use Blab to video an audio, all the while trying to meet client demands. That’s life as a public relations marketer; hence, our announcement of the “Go for Heart” program of The Heart of Marketing podcast. My podcast, The Heart of Marketing , is now celebrating its one-year anniversary. What is Heart Marketing?
UNSPOKEN | SATURDAY, SEPTEMBER 22, 2012
[Marketing] Taking Multi-Dimensional Marketing to Next Level
In my recent post , “Social Media is Much More Than Just Social and Media,” I introduced the concept of The Social Media Cube© as a visual representation of what is needed to utilize social media effectively in a marketing strategy. Instead of just “being” on social media pages, I urged marketers to think more about the cultural and anthropological underpinnings so that their strategies better take into account the nexus of the social relationship, type of message, technological object that delivers the message, and timing.
FIFTH GEAR ANALYTICS | WEDNESDAY, MARCH 27, 2013
[Marketing] 10 Trends for Financial Services Marketing
Financial institutions have always been faced with this challenge and were early adopters of MCIF (Marketing Customer Information File), CIF (Customer Information File), and other capabilities to bring data about their customers together. Marketing Analytics is red hot. This data fuels the growth in the importance of marketing analytics. Social Media Marketing will mature. Mobile marketing explodes. Not so much mobile marketing, but we expect that mobile banking will gain a much stronger foothold in 2011. Customer Engagement is not a passing fad.
CONVINCE & CONVERT | WEDNESDAY, NOVEMBER 12, 2014
[Marketing] Marketers Everywhere: Stop Marketing Your Brand
The key takeaway from this example of great outreach marketing is that no matter who you’re marketing to, it’s crucial to always remind yourself that you are simply a human marketing to another human. The most effective way to do this is to market an authentic experience—not your brand. Self-serving content, billboard style tweets and “hey look at how cool my brand is” Facebook posts do not market an experience that can connect with consumers. The single most important thing marketers need to do right now is to engage their brand’s network.
PAMORAMA | SATURDAY, AUGUST 29, 2015
[Marketing] 12 Secret Facebook Features Every Marketer Should Use
Create a Facebook list by industry , such as advertising, consumer goods, marketing. Create a Facebook list by medium , e.g. traditional marketing vs. social media marketing. 12 Secret Facebook Features Every Marketer Should Use is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Forbes Top-25 Forbes Social Media Power Influencer, Pam is strategic marketing leader in Seattle and a major Seahawks fan. Facebook Social Media Marketing Marketing Social media marketingthe time spent managing your page can grow exponentially.
WEBBIQUITY SMM | TUESDAY, DECEMBER 8, 2015
[Marketing] Small Business Marketing Optimization Tips for 2016
Data is proving to be the driver of technology and marketing strategies as 86 percent of marketers plan to integrate big data in their digital game plan. Nearly 60 percent of marketers indicated that social media improved lead generation , which is great news for your small business since you will be able to dedicate even more time and attention to your social audience than your larger competitors. Content Marketing Marketing Strategy Social Media Marketing John Oechsle marketing data management small business marketing tips Swiftpage
GEOFF LIVINGSTON | MONDAY, SEPTEMBER 15, 2014
[Marketing] 5 Marketing Myths
Myths and misconceptions are abound in the marketing blogosphere. From a research perspective this data represents a small sampling, in turn creating myths about marketing that don’t apply to the whole profession. Here are five common marketing myths I hear about frequently. 1) Analytics Make Your Marketing Program Succeed. We are in the midst of a data revolution with marketers racing to extrapolate reports into meaningful outcomes. Marketers promise that the use of analytics will deliver the ROI they are looking for. Disappointing.
DAVE FLEET | SATURDAY, MARCH 1, 2014
[Marketing] Marketing, community, support or all of the above?
Over the last few years, social media has evolved away from this – away from personal interaction, and towards what is increasingly push marketing. While public relations practitioners were early out of the blocks on social, the last few years have seen a shift of budgets towards marketing organizations, and money talks – their role has become increasingly prevalent in social for many companies. Marketing objectives generally focus on sales – demand gen, acquisition, etc. Tweet. “When I was your age…” Source: halfpastawesome.com.
ARI HERZOG | MONDAY, JUNE 6, 2011
[Marketing] Learn Email Marketing From Butchers
Paul Cunningham is among those who agree with the email marketing mantra of always asking potential email newsletter subscribers for confirmation. Siding with him are Michael Martine (who shares a useful resource on email marketing ) and David Risley (who writes these tips to improve email marketing ), to name two respected bloggers. If you are inspired to add a comment with your thoughts, please visit Learn Email Marketing From Butchers in your browser. Related articles you may enjoy: Why Email Marketing Still Sucks. Marketing emailWho’s right?
HARP SOCIAL | MONDAY, AUGUST 17, 2015
[Marketing] 8 Downright Awesome Reasons to Create a Video Marketing Strategy
Categories: Video Marketing Tags: video marketing , visual marketing Marketers have clearly acknowledged that visual marketing is all the rage! But what happens when you add even more dimensions to your marketing materials? I’m talking […] ( Read more. ). Video Marketing video marketing visual marketingVisuals are key to capturing attention online. Just take a quick scroll through your social media sites and judge the balance of images to text. Pretty image heavy, right?)
THE REALTIME REPORT | FRIDAY, OCTOBER 26, 2012
[Marketing] The 5 Elements Of Successful Influencer Marketing Programs
Businesses have always understood that word-of-mouth marketing is one of the most powerful ways to shape opinions and drive awareness, preference and sales. “Influencer marketing” is simply the new, fancy way to describe word-of-mouth. The difference now: the spread of influence is directly measurable, and there are all kinds of tools designed to help you identify and manage influence marketing programs. So what are the elements that actually make up an influencer marketing program? Want to learn more about influencer marketing? Identify. Engage.
CONVERSIONATION | WEDNESDAY, APRIL 18, 2012
[Marketing] Optimize: a Holistic View of Content and Marketing Optimization
Lee Odden, the founder of online marketing agency TopRank and the widely acclaimed TopRank marketing blog, released his new book, “Optimize”. In an interview, Lee outlines some key takeaways of his book, that is yet another appeal for a more customer-centric and holistic (digital) marketing approach. As I outlined in a previous post regarding some fundamentals of what I call touchpoint marketing, consistent customer experiences across all touchpoints are key in developing mutual significance and creating the conditions in which conversions can occur.
TWIST IMAGE | SATURDAY, MARCH 31, 2012
[Marketing] Horizontal Marketing
Warning: this going to sound self-serving: Marketing has to stop being a vertical within the business and must become horizontal across all business lines. When a business claims to be moving in the direction of becoming a social business, the brands that fail are the ones that have a social media department within another department (usually marketing and/or communications) and their work is predicated on things like campaigns currently in market or individual initiatives. it's time to make our marketing horizontal as well. horizontal marketing. marketing.
JEFF KORHAN | MONDAY, OCTOBER 24, 2011
[Marketing] Your Content Marketing Store
Are you still having some challenges wrapping your arms around the concept of content marketing to increase your small business revenues? It just so happens that the intersection of those thoughts gave birth to an idea that can help all of us better conceptualize how to make our content marketing work. Regardless of whether your business has a physical store or not, you now have a mental picture of what you provide to your market that generates revenue for your business. Now Imagine Your Content Marketing Store. Imagine Your Store. Hold that thought.
SPIN SUCKS | TUESDAY, JUNE 16, 2015
[Marketing] Move Over Marketing, Here Comes PR
During the past five years, there are several big signs that tell us PR has broken out of its silo and we can say, “Move over marketing, here comes PR.”. When I was studying for my MBA in marketing in the late 1990s, there were pages in my marketing textbook that covered issues management, reputation, and ethical communication. Communicators are working together; PR, marketing, digital and branding professionals come to the strategy table to collaborate on a program. Whether you’re in PR or marketing, you’re in the business of content. By Deirdre Breakenridge.
JEFF KORHAN | WEDNESDAY, DECEMBER 7, 2011
[Marketing] The Cardinal Rule of Content Marketing
That’s the role of content marketing. ” The cardinal rule of content marketing is this: Create messaging that is clear, tight, and rich with details that resonate with your audience. Communicating with clarity is a skill that successful content marketers share. Awareness content marketing How-To Marketing Online Marketing Search Optimization Small Business Trends cardinal rule customers Jeff Korhan marketing nails prospectsConsumers today are looking for answers – solutions that solve their problems without compromise.
WAXING UNLYRICAL | FRIDAY, FEBRUARY 20, 2015
[Marketing] When Content Marketing Lets You Down
Ah… content marketing. “Let’s do some content marketing!” When content marketing lets you down. This is a classic case of being let down by content marketing. When Content Marketing Lets You Down is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn When Content Marketing Lets You Down. Content Marketing Shonali Burke content marketing enewsletter permission marketing The hot new kind on the PR block. It’s all the rage these days, isn’t it? ” they say. Not cool. 2.
SPIN SUCKS | TUESDAY, MARCH 20, 2012
[Marketing] Five Ways to Build the Perfect Web Marketing Storm
I hate to admit this out loud, but I know only a fraction about content marketing for the web. learned this flaw last night, as I watched the webinar Andy Crestodina is doing for us on Thursday – Build the Perfect Web Marketing Storm. He talks about five weather systems in building the perfect storm: Blogging, email marketing, search engine optimization, social promotion, and writing. He begins with a content marketing template. He uses it to show you how to complete each of the five weather systems in order to create the perfect web marketing storm.
SPIN SUCKS | WEDNESDAY, JUNE 13, 2012
[Marketing] Four Step Process to Create an Integrated Marketing Campaign
It used to be all we had to worry about was advertising, public relations, and direct marketing. Then we added websites and email marketing. Then we have to figure out Twitter, Pinterest, Instagram, Google+, Path, Flickr, YouTube, LinkedIn, content, search engine optimization, inbound marketing, infographics, webinars, videos, email, search engine marketing, gamification, mobile marketing, oh my! It’s no wonder we have no idea how to integrate the marketing disciplines, what to measure, or when to use which tools (or if at all). It takes time.
AGGREGAGE | TUESDAY, FEBRUARY 10, 2015
[Marketing] Why B2B Marketers are Flocking to Native Advertising in 2015
The stats from the Content Marketing Institute’s B2B Content Marketing: 2015 Benchmarks, Budgets and Trends on B2B marketers plans for content marketing spending in 2015 vs. 2014 were not that surprising. Content marketing spending by B2B marketers is increasing in 2015. We’ve been reading many of the same stats as most B2B Marketers that compare banner ads versus native ads: Native ads are outperforming banners. It can be either a sponsored article or can be a content marketing asset like a white paper, recorded webinar, etc. Why is that?
SPIN SUCKS | WEDNESDAY, JUNE 27, 2012
[Marketing] Marketing for Victory with Four Different Approaches
It’s the same with your marketing program. As you gather your tools, it’s important to understand how each fits into the larger marketing mix, even if it’s not your core area of expertise. Most marketers are specialists so when it’s time to think about strategy, we tend to gravitate to the tool we know best – even if they’re not the best for the job. Talk about the shiny object syndrome! A new tool comes out (cough, Google+ or Pinterest , cough) and you’d think the silver bullet of marketing had been discovered. Corresponding marketing objectives.
SPIN SUCKS | MONDAY, JANUARY 2, 2012
[Marketing] 2012 Marketing: Five Ways to Power It Up
This reminded me of the lesser-known, and rarely-discussed side of marketing. Behind the public side of marketing there are fundamental mechanisms that take place. And, just like cooking, marketing is a process that culminates in a quickly-consumed output. Much too much conversation happens around the output so I decided to put together a list of the “secret sauce” ingredients that will help you improve your marketing efforts, starting with the foundation. 1. Every business needs a website, marketing (old and new), SEO, and PR. marketing calendar is your map.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, FEBRUARY 2, 2011
[Marketing] The Marketing Technologist: Time has Come!
Said differently, I think they are looking for Marketing Technologists! This got me thinking about an idea I’ve had for the past year about the need for a new role in the marketing organization: Marketing Technologist. In researching the concept further, I came across the Chief Marketing Technologist blog by Scott Brinker. Brinker recently published an article in Advertising Age titled, The Case for a Chief Marketing Technologist (September 29, 2010), in which he states: “Marketing has become deeply entwined with technology. No related posts.
INBLURBS | WEDNESDAY, APRIL 11, 2012
[Marketing] 3 Reasons why to outsource Social Media and Inbound marketing for your Restaurant
All successful businesses have one thing in common, they have great marketing and they care about their customers and restaurants are no exemption. And which strategy should you use, which one brings the big bang for your marketing buck? Inbound marketing has been the most successful Internet marketing strategies in recent years. Many businesses from different industries are using inbound marketing since about ten years as it is highly productive for their business. Inbound marketing has been the successful and cheapest marketing trends in online world now.
INBLURBS | WEDNESDAY, MARCH 21, 2012
[Marketing] Why Marketers should do Brand Massaging in Real-Time
In the past marketers have been dependent on static inflexible campaigns and surveys which took days, weeks or months before companies get an understanding of how consumers are responding to their brand messaging. To keep up with the today digital pace is a challenge which every marketer is facing by doing brand messaging. By taking the advantages of social media into account marketers have the opportunity to get unfiltered real time feedback from their audience about the impact of their brand messaging. LinkedIn. times. Facebook. times. Twitter. times. times. What are you?
IDACONCPTS | MONDAY, JULY 8, 2013
[Marketing] The Importance of Healthy Internet Marketing Strategies
As an online marketer I get contacted on a daily basis by potential clients from around the world. ” However, these are two perfect examples of what healthy Internet marketing strategies are NOT. Chris, Kilbourn, Founder and CEO of Utah-based Tofu Marketing , explains it well: “You’ll never hear us throw around the term ‘traffic’ as though it is the be-all and end-all of Internet marketing. Instead, we are an online marketing agency that focuses on sending qualified leads to your website.” Can you buy us a couple email lists?
DANNY BROWN | SUNDAY, NOVEMBER 24, 2013
[Marketing] The Sunday Share: Marketers, Say Goodbye to the Campaign Calendar
These will range from business to content to social media to marketing and more. This week, a presentation from leading marketing orchestration software and services company Responsys. Offering an infographic-type presentation over the normal Slideshare method, Responsys shares some statistics on why marketers need to let go of the campaign calendar mindset and adopt a more customer-centric approach. The Sunday Share: Marketers, Say Goodbye to the Campaign Calendar originally appeared on Danny Brown - Social Media | Marketing | Influence under a Creative Commons license.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 2, 2010
[Marketing] Creating Engagement in B2B Marketing
You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Years ago on this blog I remember saying “measuring engagement is hard since there is no one button you can push as a marketer to measure it. Related posts: B2B Marketing Content: Lure or Lasso? The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. A recent Cone Inc.’s Creating Engagement. Measuring Engagement.
UNSPOKEN | THURSDAY, NOVEMBER 27, 2014
[Marketing] Unlock these 6 Secrets to Better Email Marketing
Email marketing is dead! But take one look at the numbers and you’ll find that email marketing is not a dying breed. recent study by the Direct Marketing Association found that 66% of consumers recently made a purchase as a result of an effective email marketing message. How well does your business use email marketing to reach your customers? If you want to get the most out of this proven marketing channel, here are seven secrets to put into practice today. 1. Targeted marketing messages get read, shared, and talked about. Blog marketing
INBLURBS | WEDNESDAY, FEBRUARY 8, 2012
[Marketing] Why you should avoid Social Media Marketing
And I will tell you from my point of view: Social media marketing for small businesses can increase their brand awareness and reach massively. Everywhere in the net small businesses are trying to get a piece of the social media marketing pie and acting nervously to not get left behind. Businesses which do not have their email communication under control and are not able to respond very quick, or better in real time, do not need to think about social media marketing yet. Social media is a great way to step into two way conversation with recent and future customers.
PAMORAMA | SUNDAY, AUGUST 5, 2012
[Marketing] Facebook, Twitter, YouTube: Strategic Marketing Best Practices
Facebook Infographics Social Media Social Media Marketing Strategy Twitter YouTube Marketing Marketing strategy Social media marketing Word of MouthFacebook, Twitter, and YouTube are, without doubt, the Big 3 of social media. They are important avenues for building brand engagement and influence. If If your company has a presence on all of them, you’re on the road to creating a name for yourself on social networks. But these 3 platforms are very different from one other. [.].
SPIN SUCKS | WEDNESDAY, JULY 29, 2015
[Marketing] Affiliate Marketing is Far From Dead
Affiliate marketing gets a pretty bad rap. Concerns involve the possible scrupulousness of affiliate marketing companies. There are definitely challenges with affiliate marketing, but they’ve been with the industry since its inception and can be handled with proper controls. Thousands of prominent businesses have successful affiliate marketing programs, from online sales companies such as eBay and Amazon to retail stores such as The Home Depot and Bed Bath & Beyond. Even Apple, the tech giant, has an affiliate marketing program. By Chris Kramer. Wrong.
JEFF KORHAN | MONDAY, JULY 22, 2013
[Marketing] Using Content Marketing to Teach Your Community
As the practice of content marketing goes mainstream , it is inevitable that it will be used in ways that undermine the very thing that makes it work – educating your audience. Want to make your content marketing better? This will help to ensure your content marketing delivers value worthy of the attention of your audience. Begin thinking of yourself as a teacher instead of a marketer. That mindset will change your content marketing for the better. Does your content marketing create desire? Make that your content marketing mantra.
MINDJUMPERS | THURSDAY, NOVEMBER 3, 2011
[Marketing] Inbound Marketing Is Rising [Infographic]
Tweet Marketing has come a long way. marketing has been given a totally revamped identity. Marketing today is more of an interactive and a two way dialogue, between brands and customers, which can be termed as “inbound marketing”. Why is inbound marketing better? Inbound marketing focuses on earning, not buying, a person’s attention, which can be done through social media and engaging content, such as blogs, podcasts and white papers. Take a look at the infographic here and do tell us how you found it – is inbound marketing the future?
JEFF KORHAN | FRIDAY, MARCH 2, 2012
[Marketing] Digital Marketing for Small Business
Digital marketing is nearing a point of critical mass, one that will take most small businesses by surprise. Digital marketing involves the free exchange of valuable information in the form of interchangeable energy – and that is no doubt going to change forever how we all do business. Change and Digital Marketing Leadership. It was not long ago that all small business marketing was accomplished in a tangible, non-digital format. The earliest forms of digital marketing were television and radio. There are two reasons for this. That’s a promise.
JEFF KORHAN | SUNDAY, AUGUST 14, 2011
[Marketing] Email Marketing Done Right
When used well, email marketing is one of the most powerful and reliable methods for delivering valuable information to a distinct audience – one that asked for it. Email Favors the Better Marketers. What I like most about email marketing is that it favors the better marketers – those that greatly respect their subscribers. This is why smart marketers make a special effort to deliver well crafted email newsletters that deliver a value exchange. Unfortunately, like many other online marketers I get my share of both soft and hard bounces.
CONVERSIONATION | WEDNESDAY, JUNE 8, 2011
[Marketing] Inbound Marketing versus Outbound Marketing: a Pointless Debate
Since several years marketers are debating the evolution of marketing from the inbound marketing versus “outbound perspective. Inbound marketing is defined as all forms of (mostly digital) marketing whereby people “find” your company/products/services and that includes tactics and channels such as social media marketing, SEO, SEA, blog marketing and content marketing. Outbound marketing is basically [.]. Blog Connected marketing customer-centricity HubSpot inbound marketing outbound marketing
WEBBIQUITY SMM | MONDAY, MAY 24, 2010
[Marketing] 11 Myths of Social Media Marketing
Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. This confusion is partly due to some still-common misconceptions about social media marketing. As the goal of Social Media is Simpler Than You Think was to demystify social media marketing, this post will attempt to de-myth-ify it. 1. Social media marketing is really hard. Age is irrelevant in social media usage, and life experience is a plus for social media marketers. 4. Argh, no! Um, no. Digg this!
MR. RYAN CONNORS | FRIDAY, NOVEMBER 9, 2012
[Marketing] Are Social Suites Bad For Marketing?
While marketing softw are-as-a-service (SaaS) companies are not exactly selling snake oil, you’ll often only get one side of the coin from them. The traditional approach to marketing has been advertising. The reality is that paid media is no longer cutting it, and you don’t want to join the companies that are mistakenly spending 90% of their marketing budget on only 10% of the traffic. While paid media will always have its place in the marketing mix, the realities of customer acquisition are changing. Like building a brand, social media marketing takes time.
JEFF KORHAN | MONDAY, FEBRUARY 16, 2015
[Marketing] How to Go The Distance with Your Content Marketing
In the world of marketing, the winners are the ones that not only create outstanding content , but then find new outlets for going the distance with it. This job of content marketing starts with an idea to then create something useful from it. The key to successful content marketing is building, refining, and following a process. Everybody is going all in on content marketing. About the Author: Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.
TECHIPEDIA: TAMAR WEINBERG | TUESDAY, AUGUST 2, 2011
[Marketing] 17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools
He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Adam Singer is a digital marketer and blogger at The Future Buzz. Kristi Hines is a freelance writer and marketing consultant. Jay Berkowitz is is the owner and founder of B2B marketing company TenGoldenRules.com. Here’s what they told me: Shannon Paul. Jason Falls.
YMARKETINGMATTERS | FRIDAY, NOVEMBER 1, 2013
[Marketing] What Grandma Can Teach You About Social Media Marketing
Even though your grandma might not be savvy on the newest Facebook and Twitter trends, she can still teach you a lot about social media marketing. Electronics are truly the go-to when it comes to marketing yourself or your small business and it can be easy to dwell on the numbers you’re trying to reach, while forgetting about the actual people that you are marketing to. . Instead, take 5 minutes to send a quick personal thank you: So how can common courtesy and attention to specifics make all the difference when you’re using social media to market your business?
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 14, 2012
[Marketing] Why Digital Marketers Need to Get More Personal
As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. Nearly every online marketing vendor touts some form of personalization as the secret sauce for helping to target customers. The potential of personalized online marketing, when done well, is enormous—and for that reason, it’s a compelling sell. But personalization isn’t just marketing hype. It makes sense.
DANNY BROWN | SUNDAY, MAY 18, 2014
[Marketing] The Sunday Share: Why Great Marketers Must Be Great Skeptics
These will range from business to content to social media to marketing and more. Research and marketing today often relies on the “wisdom of the crowd” – if enough people say or think something, it must be true. Rand’s presentation shows why this isn’t the case, and why marketers must be more skeptical to succeed. The Sunday Share: Why Great Marketers Must Be Great Skeptics originally appeared on Danny Brown - Award-Winning Social Media Marketing and Influence Marketing Blog - all rights reserved. Enjoy. image: drew beck.
PAMORAMA | SATURDAY, APRIL 11, 2015
[Marketing] How to Get Started with Instagram Marketing
If you haven’t tried Instagram marketing yet, it’s time to get started. Starting conversations with consumers is one of the most valuable aspects of social media marketing, and the previously mentioned Instagram Direct offers that functionality out of the box. Post “first looks” and “previews” of new products and upcoming events Offer coupons and contests to incentivize engagement and brand promotion How to Get Started with Instagram Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.
SIMON MAINWARING | MONDAY, MARCH 30, 2015
[Marketing] Five Emerging Marketing Trends That Should Reshape Your Branding in 2015
We are barely at the end of Q1 and already several trends are emerging in the areas of branding and marketing that should impact your planning for the rest of the year. The post Five Emerging Marketing Trends That Should Reshape Your Branding in 2015 appeared first on We First Branding. Each one of these trends is transformative for a company in their own right, but taken together they reflect a shift in mindset […].
MR. RYAN CONNORS | THURSDAY, NOVEMBER 29, 2012
[Marketing] The Ins and Outs of Digital Marketing in 2013
OUT: Outbound In 2012, for the first time ever , internet marketing drove more sales than direct mail. This change highlights the death of interruption marketing and the reign of opt-in. While advertising and traditional marketing will continue to remain important, businesses are moving forward and adjusting their marketing messaging towards permission and digital channels. The companies that get inbound marketing are making gains that will sustain into the future as consumers shift to digital natives. So what’s your marketing focus going to be for 2013?
SPIN SUCKS | MONDAY, OCTOBER 12, 2015
[Marketing] Influencer Marketing Matchmaking
Today I’m going to talk about influencer marketing, but first I’m going to talk about me (#onlychildFTW). I’m on vacation this week. Influencer Marketing: The Actual Topic of This Blog Post. If you are in communications, influencer marketing is likely a topic you’ve thought a lot about. In fact, the variety of influencer marketing opportunities available to communication pros is perhaps what makes it such a powerful part of overall strategy. Review sites and other forms of word of mouth marketing. That’s poor influencer marketing math.
MR. RYAN CONNORS | TUESDAY, MARCH 5, 2013
[Marketing] Creating and Curating Killer Internet Marketing Content
From blogs to email, creating killer internet marketing content is what separates the winners from the loser. Whether you believe content is king or not, there’s no denying that it plays one of the most important roles in modern marketing. What is Killer Internet Marketing Content? However, in this article we’ll be narrowing our focus to the type of internet marketing content that appears on sites – be it static or dynamic – email shots, promotional materials and social media. Where do you get your content marketing ideas? Rich Media.
DIRECT MARKETING OBSERVATIONS | TUESDAY, FEBRUARY 4, 2014
[Marketing] The State of Digital Marketing 2014
Thanks to the folks over at Web Marketing 123 for this Infographic. digital marketing digital
WEBBIQUITY SMM | TUESDAY, NOVEMBER 12, 2013
[Marketing] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. How can marketers help their organizations move from “social media marketing” to “social business”? Which content marketing tactics and formats are gaining or losing favor? Relevanza ). 2.
SPIN SUCKS | WEDNESDAY, MARCH 25, 2015
[Marketing] Marketing Automation: Fact or Fiction
By Alex Miller If your company is struggling to find a balance between quantity and quality in its marketing plan, marketing automation may provide a solution. Marketing automation systems are experiencing a surge in popularity; in fact, 84 percent of the top companies in the U.S. are using or plan to use marketing automation in 2015. And marketing automation isn’t just for the big corporate behemoths, either. Ninety-two percent of smaller businesses state they plan to make room in their marketing budget for it.
PAMORAMA | SUNDAY, SEPTEMBER 1, 2013
[Marketing] The Importance of Brand Recommendations in Your Marketing Strategy
Knowing why and how consumers use recommendations will help you create more effective marketing programs. His research also shows that “a 12% increase in brand advocacy, on average, generates a 2x increase in revenue growth rate plus boosts market share” and, conversely, “a 2% reduction in negative word-of-mouth boosts sales growth by 1%.”. recent report by social media marketing agency Zócalo Group delves into how consumers view on- and offline recommendations from their friends, family, and peers. What does this mean for brand marketers? According to a U.K.
INBLURBS | TUESDAY, MAY 8, 2012
[Marketing] How B2B Marketers can connect to Small Business Owners
In March 2012, marketing agency Cargo and Inc. Magazine found the majority (52%) of US small-business owners felt companies did not market to them effectively. Most of the small business owners do the business important tasks them self, as they do their financials, marketing, sales and services. When B2B marketers want to connect with them they need to be where those small business owners are around and there where they can be reach and where they can reach out to the marketer. Infographic: Local Mobile Search. Make your website mobile friendly.
STEPHEN P SMITH | THURSDAY, OCTOBER 4, 2012
[Marketing] Content Marketing Seminars
“Content Marketing for Business and Organizations“. which goes by the fancy new name, “Content Marketing” Some call it “Content Curation” or “Inbound Marketing”, but it’s really just blogging and it’s not that hard. Session One- October 23rd 2012 6:00-7:30 pm. • The Who, What, When, Where, Why and How’s on Content Marketing. Content Marketing Seminars is a post from: In Context MultiMedia. Business Development Productivity blogging Content Marketing seminar writing for the webSeries Outline…….
INBLURBS | FRIDAY, MARCH 23, 2012
[Marketing] How B2B Marketers Can do Social Media Lead Generation the Smart Way
recent study from Sagefrog Marketing Group shows how companies have learned to leverage social media. What sites, tactics and strategies are B2B marketers including in their social media outreach? To do their social media outreach B2B marketers include professional networking sites like LinkedIn which have proven to be an effective way to generate business leads. Online Marketing strategies like banner ads have been replaced through proven buyer persona oriented content creation which also brings better ROI than pay per click marketing (PPC).
INBLURBS | THURSDAY, MARCH 1, 2012
[Marketing] How Private Air Charter can profit from Inbound Marketing
Like market leading airlines, private air charter is in a very competitive business. With the proven inbound marketing strategy a private air charter company can place them self in an unrivaled position against their competition! Marketing has changed and Private air charter business’ need to be where their audience is on the internet. The market leading airlines are! Private air charter business’ need to utilize the Inbound Marketing strategy for their business to get found, to get leads and to increase their customers and revenue! Social Media Marketing.
SPIN SUCKS | WEDNESDAY, MARCH 11, 2015
[Marketing] Life in the Marketing Cloud
Many people have a vague or unclear idea what the marketing cloud is, and a little less about how they both already and can use the cloud every day. . Cloud services have played a major role in shaping the marketing landscape in the digital era. The cloud, which is really a cluster of virtual or dedicated servers , provides a foundation on which to build new marketing channels, collaborate on creative pieces, and expand brand awareness and sales opportunities into previously untapped areas. Social Media in the Marketing Cloud. Life in the Marketing Cloud Continues.
WEBBIQUITY SMM | MONDAY, AUGUST 17, 2015
[Marketing] How to Use Social Media for Event Marketing [Infographic]
Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. But social media marketing, which emerged as a distinct discipline just eight years ago this month, has proven a powerful tool for maximizing the results from and investment in live event marketing. Events Social Media Marketing event marketing infographics Lakeshore Convention CentreKeep the buzz going after events by posting photos of the conference or trade show to Facebook and Instagram.
TECHIPEDIA: TAMAR WEINBERG | TUESDAY, AUGUST 14, 2012
[Marketing] The Use of Animation in Digital Marketing
Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. In this blog post, I am going to highlight a few of the big companies using animation in their digital marketing and how animation can be a highly effective method of getting key messages across to target audiences. Salesforce use animation in their digital marketing to great effect. This is a guest post by Manroop Takhar. million.
MINDJUMPERS | WEDNESDAY, APRIL 4, 2012
[Marketing] 2012 Social Media Marketing Industry Report
Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. This study is based on a survey conducted for more than 3,800 marketers, with the goal of understanding how they are using social media to grow and promote their businesses. Commonly used social media services : Here we get to look at different tools marketers are currently using as well as looking to learn more about in future.
TECHIPEDIA: TAMAR WEINBERG | THURSDAY, JULY 11, 2013
[Marketing] A Mobile Marketing Strategy That Helps First, Sells Second
Apple, of course, started this trend with the introduction of the first iPhone, but distilling entire companies down to a collection of utilities is now pervasive, and that is where the vast majority of technology and marketing development is headed. The app-ification of brands is actually more persuasive to this generation than other forms of marketing. So how can today’s marketers respond to the drive towards mobile marketing? Youtility is marketing upside down. Marketing This is a guest post by Jay Baer. This is the “appification” of brand value.
PAMORAMA | SUNDAY, DECEMBER 14, 2014
[Marketing] How to Use Twitter Cards in Social Media Marketing
How to Use Twitter Cards in Social Media Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Forbes Top-25 Forbes Social Media Power Influencer, Pam is strategic marketing leader in Seattle and a major Seahawks fan. Related Articles 8 Tips for Managing a Social Media Crisis Don’t Make These 9 Social Media Marketing Mistakes 12 Essential Elements of a Social Media Marketing Strategy. Branding Content Marketing Social Media Social Media Marketing Twitter Social media marketing https://t.co/x8HoullQMT
PUSHING SOCIAL | THURSDAY, NOVEMBER 13, 2014
[Marketing] Is Content Marketing A Strategy Or A Tactic?
It feels right to say that content marketing is a strategy because it seems to have all of the right answers for organization-wide challenges. How do we explain our value proposition in a relevant way to our target market? Content marketing. We run into problems however when we interrogate content marketing directly: How does content marketing build trust? How does content marketing stay relevant to our target audience? How should we prioritize our content marketing investment? At this point, content marketing begins to stutter a bit.
MINDJUMPERS | TUESDAY, MAY 3, 2011
[Marketing] How To Use Facebook For Marketing
Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. The guide provides a great overview of the marketing potential in having a presence on Facebook as well as suggestions for some strategic steps to go through when building a presence. Use some of Facebook’s targeting capabilities such as Ads or Sponsored Stories as a marketing tool. This includes advice on integrating Facebook with your marketing efforts, making a good tone of voice and creating content that is sharable and social in nature. 1. Engage your fans.
PAMORAMA | SATURDAY, FEBRUARY 18, 2012
[Marketing] 30 Resources and Tips for Using Pinterest to Market Your Business
just started playing around with the platform, collecting images about social media and marketing and other topics. . Here are some resources, tips, and tricks to help you get up to speed and begin marketing your company on Pinterest. Brand Marketing. Pinterest: Everything You Need To Know Is In This Massive Post Francisco Rosales of Social Mouths explains Pinterest from soup to nuts: What it is; demographics; how to use it for content marketing, promotions, and market research; integrating Pinterest into your website; and more. People like to collect things.
SPIN SUCKS | WEDNESDAY, JANUARY 28, 2015
[Marketing] Offsite Content Marketing: Six Tactics to Reach New Audiences
In the meantime, it’s important to talk about offsite content marketing—or promoting the content you create in other places around the web. Offsite Content Marketing. Offsite content marketing is necessary for three reasons: It helps you build new audiences. Even if you work in a very niche, business-to-business organization, offsite content marketing is necessary. Think about offsite content marketing in the same way…but you can do it behind your computer screen without any pants on, if you want. By Gini Dietrich. From that stems new subscribers.
CONVINCE & CONVERT | SATURDAY, OCTOBER 18, 2014
[Marketing] How to Create a Content Marketing Strategy
Content marketing strategy isn’t a nice to have, it’s a requirement. Recent research from the Content Marketing Institute found that more than 80% of B2B marketers say they have a content marketing strategy, but only a third have documented that very same content marketing strategy. Let’s fix that.
SPIN SUCKS | WEDNESDAY, MAY 16, 2012
[Marketing] The Case for Integrating Social into a Larger Marketing Mix
The market research cited in the infographic demonstrates that, as much hype and discussion as there has been with social media, it has not entered the core of marketing strategy. We also discovered the overfocus on social media conversation betrays several marketing realities: Social media represents a very small percentage of the overall marketing expenditure; Direct mail and purchased media (ads) represent the greatest expenditure in a company; and. Marketing in the Round Infographic. Jon Aston will be so proud. But alas. That isn’t the point.
SPIN SUCKS | TUESDAY, MARCH 24, 2015
[Marketing] Tools for Mobile Marketing Strategy Success
By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. The Mobile Marketing Future The ability to create a sound mobile marketing strategy is the present and the future. Google App Analytics Applications are one thing not to overlook in a mobile marketing strategy.
FIREBELLY | MONDAY, DECEMBER 16, 2013
[Marketing] Are You Doing Influencer Marketing Right?
In a marketing and public relations world that is constantly evolving, it is imperative to keep up with the latest terms, lingo and vocabulary associated with the current trends. Influencer Marketing is turning out to be one of those terms that people should pay attention to, especially from a social media standpoint. I had the opportunity to sit in on a webinar about influencer marketing a few weeks ago given by Christine Wilson, CEO of MtoM Consulting, and Holly Hamman, CMO of TapInfluence. What is influencer marketing? Step 1: Identify Influencers. Go mobile!
JEFF KORHAN | MONDAY, SEPTEMBER 2, 2013
[Marketing] Market Like You Understand Your Customers
On many levels this is significant, but especially for marketers that want to attract the attention of an audience. Assuming you have the technical capabilities, there is one a simple test for determining if your marketing is likely to be attractive to your audience. Which one of the following describes your marketing? Running a better business these days is a shift from the traditional marketing mindset. Traditional sales and marketing was transaction oriented. One of the most underrated qualities in business is understanding the customer. Look at Me. Try it.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JULY 17, 2015
[Marketing] How to Market and Sell to the Modern Buyer
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. This webinar was sponsored by Act-on Software and featured Amber Armstrong ( @ ambarmstrong ) Program Director of Commerce, Social and Mobile Amplification at IBM, Jeff Soriano (@ sorianojeff ) Senior Director of Demand Generation at Offerpop and Rachel Rosin (@ rosin_ rachel ) Marketing Programs Manager at Act-On Software. To get a copy of the slides or to listen to the replay, please click here.
PAMORAMA | SATURDAY, OCTOBER 19, 2013
[Marketing] Email Still Trumps Social Media for Online Marketing
Email marketing wins more online customers than Facebook and Twitter, but it lags behind organic search. The introduction of disruptive technologies and tools over the last few years has spawned enormous changes in online marketing. But a recent report from Custora , maker of a predictive analytics platform, reveals that online retailers are winning new customers via traditional email marketing at quadruple the rate they did four years ago. The latter finding reinforces the use of content marketing along with investing in search engine marketing. Geography.
MOBILEGROOVE | THURSDAY, MAY 10, 2012
[Marketing] #DearKen: How Do I “Pinterest-ize” My Marketing Content?
with you in my last MobileGroove column, my hope is that you are already happily pinning away all of your photo- and video-based marketing content onto your brands’ boards on Pinterest. That is, marketing content that isn’t “visual”, but is nonetheless valuable to communicating your marketing messages, such as your glowing customer testimonials and your spellbinding annual report? cocky marketing guy??) as to say that you can pin ANY of your marketing content on Pinterest. I’ll show you how. Pinterest can be an easy win for B2C and B2B marketers.
JUSTIN LEVY | WEDNESDAY, MAY 14, 2014
[Marketing] Marketing Fit Interview: Mike Vardy of Productivityist
In this Marketing Fit interview, Mike discusses where his passion for productivity came from, his experiments with a virtual assistant, his deep appreciation for beer, the biggest productivity mistake he sees people make and much more. What area do marketers overlook but could drive the biggest impact for their company? think that a lot of marketers tend to focus more on quantity than quality, rather than using some critical thinking (or even creative thinking) to better blend the two. Interview Marketing Productivity Social Media Marketing Fit But I do.
SPIN SUCKS | MONDAY, OCTOBER 12, 2015
[Marketing] Seven Ways Not to Do Email Marketing
More specifically, we’re talking about the seven ways not to do email marketing. Seven Ways Not to Do Email Marketing. Example : You can compare yourself to your competition, or compare a couple of popular products on the market (like this comparison of the top ecommerce platforms ), or talk from your own experience and share what has worked for you personally (like my comparison of to-do list tools ). Do feel free to share your number one challenge with email marketing right now. The post Seven Ways Not to Do Email Marketing appeared first on Spin Sucks.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, APRIL 18, 2012
[Marketing] CMOs: Shedding light on marketing performance
But when it comes to marketing, there has always been a bit of the “black box” effect. Marketing is the one major budget item that traditionally has been the hardest to understand and measure from a traditional business performance standpoint. Quarterly and annual reviews provide some idea of how the money is being spent, and frequency, reach, target rating points, media impressions and clip counting are among the longstanding measures of marketing effectiveness. But these are becoming less and less informative as the world moves at Internet speed.
TECHIPEDIA: TAMAR WEINBERG | TUESDAY, APRIL 17, 2012
[Marketing] How to Create a Video Marketing Strategy for Your Business
Surely, video marketing must be really expensive, time consuming, and technical? Even on a limited budget, if you plan well, maximize your resources and invest some creative energy it is possible to build a video marketing campaign that will take your business to the next level. There is no use investing the time and money in creating a video marketing strategy if you don’t know what you want at the end of it. Market your video. Marketing Search Engine Optimization Social Media video marketing videosThis is a guest post from Neil Davidson. Be creative.
PUSHING SOCIAL | TUESDAY, JANUARY 6, 2015
[Marketing] The 7 Skills Of Highly Successful Content Marketers
What are the characteristics of a “get the job done” content marketer? little research shows that businesses see the content marketer as little more than a slightly more organized blogger. There are literally millions of articles on how to do content marketing but the information cupboard on how to select or train a content marketer is threadbare. To be fair, most CMOs have been caught flat-footed by the rapid rise of content marketing. What are the core skills of successful content marketers? Both Tim and Ryan are killer content marketers too.
JEFF KORHAN | TUESDAY, AUGUST 9, 2011
[Marketing] Are Phone Calls a New Marketing Trend?
Differences Call for a Marketing Mix. Those of us with formal marketing training are familiar with the term marketing mix. It recognizes that diversification is the most reliable path to maximizing marketing results. find that many marketers and business growth consultants are incapable of making this application because they tend to lean on their favorite solutions. Will social media marketing solve all of your marketing problems? If there are marketing methods that are working for your business you should by all means continue using them.
WAXING UNLYRICAL | WEDNESDAY, JUNE 24, 2015
[Marketing] Words and Pictures – the Batman and Robin of Content Marketing
But it struck me that the Batman franchise offers some great takeaways for content marketing. What can other comic franchises teach us about content marketing? Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc. Author information Martin Waxman Martin Waxman is a social media, content marketing and communications strategist, conducts social media training and workshops and teaches digital strategy at University of Toronto. Content Marketing Marketing Batman content marketing
SPIN SUCKS | THURSDAY, FEBRUARY 3, 2011
[Marketing] The Art of Marketing
It has some seriously engaging applications that have transformed my approach to marketing, selling, and creating community. Rather than venturing into a Romantic Manifesto of my own, (I’ll leave that up to you for later), I’d like to talk about how this concept changed my way of thinking and ignited some serious marketing wicks in my business (and hopefully will for yours too). When you can connect with another through any medium of art, you have paved a path with marketing gold. ALL of which are perfectly effective and acceptable marketing tactics. Dance. Writing.