SPIN SUCKS | WEDNESDAY, FEBRUARY 24, 2016
[Marketing] Original Research is Fundamental to Content Marketing
Inbound marketing is the most effective method to use if you want to build a following of people that will advocate for your brand. The post Original Research is Fundamental to Content Marketing appeared first on Spin Sucks. Related Stories What Cats Can Teach Us About Content Creation Content Marketing Most Certainly is Not Dead Four Types of Blog Posts Proven to Generate Organic Traffic. But with so many people creating content that everyone is searching for, it becomes very difficult to produce something that breaks through all the noise. 37: Big Wedding Or Small?
MINDJUMPERS | FRIDAY, SEPTEMBER 16, 2011
[Marketing] 64 Inspiring Facebook Marketing Techniques [infographic]
Some time ago, I found an infographic called “Facebook Marketing Strategies” on AllFacebook , which, as the name suggests, functions as a great inspiration for how to create interesting marketing activities. The infographic has eight different categories with 64 marketing techniques in total. However, you probably don’t need that many, but you have to remember that it’s crucial for you to choose something that relates to your brand and overall marketing strategy. Companies’ Use of Content Marketing Is On the Rise [infographic].
JEFF KORHAN | TUESDAY, MARCH 6, 2012
[Marketing] Facebook Marketing – The 16% Solution?
Awareness Community Marketing Online Marketing Selling Social Business Technology ads advertising EdgeRank Facebook Google Jeff Korhan marketing search solution . You just launched your Facebook business page and are excited that you have crossed the threshold of 100 fans. How many of them do you suppose will see your next post? About 16. That’s right. Facebook has acknowledged what many of us have known for quite some time – and they have even quantified it. Only 16% of those who Like your Facebook page will see what you publish in their newsfeed.
JEFF KORHAN | MONDAY, FEBRUARY 10, 2014
[Marketing] 3 Steps to Building Your Content Marketing Mission Statement
As content marketing begins to go mainstream, it is now essential to make it better. If you are unclear about the role of content for driving your marketing efforts, reread the first chapter of Built-In Social: Essential Social Marketing Practices for Every Small Business. However, in addition to attracting the attention of buyers, your content marketing should also be designed to directly influence profitable customer actions. . In fact, if your content does not lead to profitable outcomes, then you are not practicing content marketing. How about you?
PAMORAMA | SATURDAY, DECEMBER 3, 2011
[Marketing] The Cost of Marketing on Facebook [Infographic]
With close to one billion members, Facebook is a very attractive marketing platform. Advertisers can target users by age, location, or area of interest, enabling very focused marketing efforts. Flowtown created this infographic to show data the company collected about who is marketing on Facebook. Advertising Facebook Marketing Social Media Social Media MarketingThe Facebook Advertising team has done a great job of working with company engineers to build a self-service, easy-to-use product that makes Google AdWords look quaint by comparison.
DANNY BROWN | TUESDAY, JUNE 3, 2014
[Marketing] Six Easy Metrics to Measure an Influence Marketing Campaign
Measurement is one of social media’s key advantages over traditional marketing and advertising. Prior to social media’s rise as an essential business solution, marketing campaigns were primarily through print, media including TV and radio, and direct mail. There are two core metrics that brands need to measure in any influence marketing campaign. Every marketing campaign, whether online or offline, succeeds primarily for one main reason – the perception of that campaign and the buy-in of the audience. Influence influence marketing metrics Investment. Product.
PAMORAMA | SUNDAY, MAY 20, 2012
[Marketing] 15 Informative 2012 Marketing Infographics
Infographics Marketing Social Media StatsWe live in the age of data. The The information collected by the world’s databases grows by an astounding 40% annually. How we collect, harness, and use this content shapes our lives — our work, our relationships, everything. One way to make the fire hose of information more understandable is to use visual representations, which is why [.].
MOBILEGROOVE | FRIDAY, APRIL 13, 2012
[Marketing] Learning From Leading Marketers & Markets To Map Mobile Strategy
Everywhere on the planet companies and merchants are using mobile in new ways to market and drive results. The hard part is identifying what we can (and should) apply as we seek to supercharge our own mobile marketing strategies. From C-Level execs and pioneers to brand marketers who are finding their way as they confront (and conquer) the challenges of mobile, their observations and accomplishments are the focus on my new book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices. In many ways, that is great for marketers.
SOCIAL MARKETING FORUM | MONDAY, APRIL 4, 2011
[Marketing] 7 Social Marketing Insights
I've gathered 7 insights (at least I hope they're insightful) to share on social marketing. B2C marketing Brand marketing Content marketing Relationship marketing Social media marketing brand marketing relationship marketing social marketing social media marketing tips & tricks
ARI HERZOG | TUESDAY, MAY 27, 2014
[Marketing] Stop Dividing Marketing and Media
Why are we creating schisms in marketing and media? Digital marketing. New marketing. Online marketing. Social marketing. Social media marketing. If you stop and think about it, what is the difference between digital marketing and social media marketing — vs marketing itself? If you call yourself a digital marketing consultant then I suggest you are a marketing consultant. Marketing Media culture Digital media. New media. Online media. Social media. The list goes on. It’s still a tool. Simplify.
DIRECT MARKETING OBSERVATIONS | FRIDAY, APRIL 17, 2015
[Marketing] What’s the Sweet Spot for Content Marketing?
As a digital marketer one of the great challenges is to figure out what your audience wants and then to package that into something that’s measurable and moves the needle. You’d think that with the advent of all the new data tools and analytics packages on the market, that we would know exactly what the customer wants. What I do know is that the content marketing game is drastically shifting. It could be hit and miss. We choose to consume it and marketers “hope” you consume it. content marketing digital marketing That content?
TECHIPEDIA: TAMAR WEINBERG | TUESDAY, NOVEMBER 22, 2011
[Marketing] How To Monitor Your Three Essential Internet Marketing Strategies
Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms. This three-fold plan appears to be a timeless marketing approach on the net, but how do you know you’re succeeding in these areas? Internet Marketing Social MediaThis is a guest post by Andy Havard. Utilizing Internet video.
UNSPOKEN | THURSDAY, DECEMBER 6, 2012
[Marketing] Holiday Marketing Tips for Small Businesses
It only makes sense that businesses should try to make the most of social media as well as other marketing tactics during the holidays. Let’s explore some types of internet marketing that retailers can use during the holidays: · Email. Email marketing is far and away one of the most common ways that retailers promote sales and specials during the holidays. If your company wants to utilize email marketing strategies, it’s important to be careful not to alienate your customers. Strategic Marketing of Managing Expectations.
INBLURBS | MONDAY, MARCH 7, 2011
[Marketing] Easy Inbound Marketing for Real Estate Agents
Here is where inbound marketing comes into place! Inbound marketing is the marketing strategy that focuses on getting found by customers when they are researching for products or services online which you also have to offer. With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums. Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Analysis. Marketing takeaway tip: Don’t try to sell your real estate in those channels above. Flickr.
WEBBIQUITY SMM | MONDAY, AUGUST 5, 2013
[Marketing] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently?
JEFF KORHAN | MONDAY, MAY 19, 2014
[Marketing] How Storytelling Makes More than Marketing Come Alive
Storytelling is one of the cornerstones of sales and marketing, because great stories are memorable, and therefore, readily shared. What I’m going to share with you today is that your business can actually use storytelling as a means for accomplishing goals beyond marketing to shape future events that become signature stories. About the Author: Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business – (Wiley) . Every business interaction with a prospective buyer or customer is a potential story. Photo Credit.
INBLURBS | TUESDAY, DECEMBER 13, 2011
[Marketing] Inbound Marketing for B2B to Replace Old School Marketing Methods
A new study the MarketingSherpa’s 2012 B2B Marketing Benchmark Report: Research and Insights on Attracting and Converting the Modern B2B Buyers shows that B2B firms still rely on tried-and-true tactics that have driven their lead generation programs in the past. They actively embrace marketing ways like website optimization, email marketing, paid search – PPC marketing, social media, search engine optimization SEO, marketing automation and virtual events – webinars. Smaller businesses can increase their online activities through inbound marketing.
WEBBIQUITY SMM | TUESDAY, AUGUST 27, 2013
[Marketing] What are the Best Social Networks for B2B Marketing? (Research)
There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. This suggests that while few B2B marketers can afford to spread their efforts (effectively, at least) too broadly across social networks, some experimentation at the least is in order well beyond the big 3. Facebook LinkedIn Social Media Marketing Twitter But are these efforts paying off in terms of website traffic and leads?
YMARKETINGMATTERS | FRIDAY, AUGUST 21, 2015
[Marketing] Improve Your Marketing With Hashtags
Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags to improve marketing for their business. Start using hashtags to improve your marketing! The post Improve Your Marketing With Hashtags appeared first on yMarketingMatters. Blog Marketing Social Media for Business Social Media Marketing Facebook Facebook for business Facebook posting marketing for small businessHashtags are such a prominent part of online culture today that it’s rare to find anyone who doesn’t know what they are. Yet RiteTag.
INBLURBS | THURSDAY, JULY 5, 2012
[Marketing] 5 Jobs for Tomorrow’s Marketing Team
If you want to see the future of marketing, just take a look at recent job postings. Bureau of Labor Statistics expects marketing payrolls to swell by at least 13 percent between 2010 and 2020. This week, I asked more than 30 marketing and recruiting specialists what they see in the industry’s employment future. Cotton and others I interviewed see companies recruiting a Marketing Integration Planner in the future, or someone that would identify ways to deliver a single marketing message, campaign or branding effort across multiple digital channels.
SAYING IT SOCIAL | TUESDAY, JANUARY 13, 2015
[Marketing] Snapchat Marketing & Advertising Demystified
What you need to know about making the plunge as a business into the waters of Snapchat and the advertising and marketing options that the mobile app features to propel your company to success. The post Snapchat Marketing & Advertising Demystified appeared first on. Digital Marketing Snapchat Social Media Social Media Training Advertising marketing SnapChat social media
FIREBELLY | WEDNESDAY, AUGUST 8, 2012
[Marketing] The Anatomy Of Content Marketing [Infographic]
The ContentPlus Infographic: The Anatomy of Content Marketing below depicts the importance of an integrated marketing approach. This approach includes content marketing through curating, creating and promoting the brand’s core ideas and values to its clients. Do you have an integrated marketing approach? Blog Content Marketing Curation Social Media Marketing content marketing infographic Kelly RynardThe infographic highlights the significance of the having the following: A corporate blog to increase visibility.
INBLURBS | FRIDAY, JUNE 8, 2012
[Marketing] How Content Marketing Helps Demonstrate Thought Leadership and Boosts SEO
Content marketing has established as a powerful way to engage customers. An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers to their products and services. seriously executed content marketing strategy can be responsible for 25x times more business leads and boosts your revenue by up to 40%! Main content marketing objectives of marketers are: • Establish thought leadership. Understanding how it fits in overall marketing strategy.
SHERRILYNNE STARKIE | SATURDAY, FEBRUARY 11, 2012
[Marketing] Content marketing is king
Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. The excellent infographic below (knicked from Jeff Bullas ) shows that B2B marketers are now investing 26% of their TOTAL marketing budget into content creation! Related posts: Content marketing delivers sales leads. Coke is world’s No. Facebook brand. Related articles.
WAXING UNLYRICAL | TUESDAY, MAY 15, 2012
[Marketing] Marketing in the Round with Gini Dietrich
But one of the reasons I was really excited to be going was that I’d be able to catch up with Gini Dietrich , who has become a dear friend of mine even though we only met IRL a year ago… and get a (free) copy of the book she’s co-authored with Geoff Livingston , Marketing in the Round. I don’t do a lot of book reviews here at WUL, because: 1. And it has smart, practical advice, and tons of charts and worksheets to get you started on “marketing in the round.” Marketing in the Round with Gini Dietrich. Sorry, but they are! … So.
JEFF KORHAN | FRIDAY, DECEMBER 5, 2014
[Marketing] Pinterest Marketing: How to Build Sustainable Website Traffic
Get Weekly Marketing Updates. You’ll learn that Pinterest marketing really is quite simple to learn, and powerful for both attracting and sustaining more relevant traffic to your website. However, your objective from a marketing standpoint is to make your visiual content discoverable by the customers or communities your business serves. Now you know why smart businesses are reconnecting with Pinterest marketing to build sustainable traffic to their websites. How is your business planning to use Pinterest marketing? Listen to the Episode Below (0:33:56).
TECHIPEDIA: TAMAR WEINBERG | TUESDAY, OCTOBER 28, 2014
[Marketing] Why Customer Service is the Future of Social Marketing
With the rise of Facebook’s popularity, the launch of Twitter, and the surge of influence from social news sites like Digg, social media looked to be a great breeding ground for marketers to make their mark. At first, marketers who were effective at pushing content to the front page both understood what constituted good content to a diverse and global audience, and what didn’t, and many would advise clients how to do well on Digg and how to create good content that was truly Diggworthy. Marketers and legitimate top users got banned. Then, thousands. Volume.
JEFF KORHAN | MONDAY, APRIL 25, 2016
[Marketing] Content Strategy: Takeaways from Social Media Marketing World 2016
This week he graciously interviews me to discover and share the top takeaways from Social Media Marketing World 2016 hosted in San Diego, CA last week. Mark Schaefer, the author of The Tao of Twitter and The Content Code , gave the closing keynote at Social Media Marketing World. You can still buy a virtual pass to access to 140+ Social Media Marketing World session recordings and slides by going here. The post Content Strategy: Takeaways from Social Media Marketing World 2016 appeared first on Jeff Korhan. Frank Kenny has twice been a guest on the show. Here it is.
JEFF KORHAN | WEDNESDAY, NOVEMBER 25, 2015
[Marketing] Magnetic Marketing: The Art of Attracting Business
In this episode, Joe Calloway discusses how every company can apply the concept of magnetic marketing to winning more business by learning to leverage what its customers say about it. Magnetic marketing is not what the business has to say, but what customers and influencers are saying that matters most. ” If you think of marketing as something your business does to promote its products and services, you should listen to the examples discussed in the audio. The post Magnetic Marketing: The Art of Attracting Business appeared first on Jeff Korhan. Key Take-Aways.
SPIN SUCKS | MONDAY, MARCH 9, 2015
[Marketing] Where Does Content Marketing Belong?
By Gini Dietrich There is an interesting fight happening in marketing departments around the globe: Where does content marketing belong? Does it belong to marketers because it helps generate leads? Does it belong to a new role—the content marketer—so it can apply a very specific skill set? concept discussed in great detail in Marketing in the Round , digital communications must exist to break those silos down and let content marketing belong to the entire organization. The content marketing role should be defined on skill set and not on department.
SMALL BUSINESS MAVERICKS | FRIDAY, APRIL 13, 2012
[Marketing] Using Video Marketing To Boost SEO
Is video marketing a useful SEO tool? It’s also a great way to utilize an offline marketing event for online purposes. In the mean time, watch that video and consider its marketing potential. Video Marketing SEO Social Media Viral MarketingGiven the emphasis on social media in search algorithms, the answer has to be a big yes. Put together a video that can viral, and you’ll drive that video to top of the search results, and most likely get a mention in the trending topics listed in the search engines. Strategic branding is the vital factor now.
SPIN SUCKS | WEDNESDAY, JULY 18, 2012
[Marketing] Five Ways Marketers Should Use Foursquare
Foursquare Uses for Marketers. Location Social Media Bryan Willmert flat top grill foursquare julius meinl location-based services mark robins Marketing New York Times recommendation engine schuba's southport groceryA few weeks ago, after I rode 63 miles, I was craving eggs like nobody’s business. So Mr. D and I set out to have brunch at Schuba’s , a little restaurant down the street. It was 1:45 p.m. They couldn’t serve the lunch portion of their brunch menu? Fast forward to this past Saturday when we decided to have Flat Top again. Foursquare is Changing.
SOCIAL MARKETING FORUM | TUESDAY, JUNE 4, 2013
[Marketing] The Need for Personality in Customer-Centric Social Media Marketing
Cross-channel Social media marketing Touchpoint marketing brand personality customer-centricity Edelman trust barometer people-centricity Customer-centric social media requires a personal approach. It’s about people connecting with people. However, many businesses still look at the tools and channels first. In virtually all business functions, people, personality and relationships are key. Faceless and big companies are looked upon with distrust. It’s an evolution that has been going on for years, especially [.].
HARP SOCIAL | MONDAY, AUGUST 17, 2015
[Marketing] 8 Downright Awesome Reasons to Create a Video Marketing Strategy
Categories: Video Marketing Tags: video marketing , visual marketing Marketers have clearly acknowledged that visual marketing is all the rage! But what happens when you add even more dimensions to your marketing materials? I’m talking […] ( Read more. ). Video Marketing video marketing visual marketingVisuals are key to capturing attention online. Just take a quick scroll through your social media sites and judge the balance of images to text. Pretty image heavy, right?)
MINDJUMPERS | FRIDAY, SEPTEMBER 9, 2011
[Marketing] The Social Marketing Roadmap [Infographic]
For a ready reference, you can take a look at this infographic where marketing experts tell you what to keep in mind while designing your social media strategy, whether you are just starting with it or you are already present there! The infographic called The Social Marketing Roadmap is compiled by Awareness Inc , one of the fastest growing tools to help companies organise, manage, engage and measure their social media activities. Social Marketing Insights from Leading Social Experts. How to Drive Business Value with Social Marketing Funnel [white paper].
DANNY BROWN | SATURDAY, MAY 5, 2012
[Marketing] The Because of Cause Marketing
However, another way that companies can become more socially responsible is via cause marketing, which is becoming a lot more mainstream and visible. Some figures from IAB show why cause marketing is becoming something business can’t ignore any longer: 71% of consumers are giving as much (or more) as they were before the economy dipped. As you can see, cause marketing isn’t just good business ethics, it’s good business sense too. The Because of Cause Marketing. Is your local community one that can work with a cause marketing mindset? Consumers are smart.
FIFTH GEAR ANALYTICS | WEDNESDAY, MARCH 27, 2013
[Marketing] 10 Trends for Financial Services Marketing
Financial institutions have always been faced with this challenge and were early adopters of MCIF (Marketing Customer Information File), CIF (Customer Information File), and other capabilities to bring data about their customers together. Marketing Analytics is red hot. This data fuels the growth in the importance of marketing analytics. Social Media Marketing will mature. Mobile marketing explodes. Not so much mobile marketing, but we expect that mobile banking will gain a much stronger foothold in 2011. Customer Engagement is not a passing fad.
PAMORAMA | MONDAY, FEBRUARY 16, 2015
[Marketing] How to Promote Your Event With Social Media Marketing
Events are a great way to attract customers, so make the most of them with social media The art and science of managing and marketing events has evolved a lot in recent years. Despite this, social media marketing reigns supreme when it comes to getting as many people as possible interested in your event. Pre-Event Activities Identify your objectives: Define your event timeline and produce your marketing communication plan. Thumbnail courtesy of Mercury News How to Promote Your Event With Social Media Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.
SPIN SUCKS | TUESDAY, JUNE 16, 2015
[Marketing] Move Over Marketing, Here Comes PR
During the past five years, there are several big signs that tell us PR has broken out of its silo and we can say, “Move over marketing, here comes PR.”. When I was studying for my MBA in marketing in the late 1990s, there were pages in my marketing textbook that covered issues management, reputation, and ethical communication. Communicators are working together; PR, marketing, digital and branding professionals come to the strategy table to collaborate on a program. Whether you’re in PR or marketing, you’re in the business of content. By Deirdre Breakenridge.
DAVE FLEET | SATURDAY, MARCH 1, 2014
[Marketing] Marketing, community, support or all of the above?
Over the last few years, social media has evolved away from this – away from personal interaction, and towards what is increasingly push marketing. While public relations practitioners were early out of the blocks on social, the last few years have seen a shift of budgets towards marketing organizations, and money talks – their role has become increasingly prevalent in social for many companies. Marketing objectives generally focus on sales – demand gen, acquisition, etc. Tweet. “When I was your age…” Source: halfpastawesome.com.
GEOFF LIVINGSTON | MONDAY, SEPTEMBER 15, 2014
[Marketing] 5 Marketing Myths
Myths and misconceptions are abound in the marketing blogosphere. From a research perspective this data represents a small sampling, in turn creating myths about marketing that don’t apply to the whole profession. Here are five common marketing myths I hear about frequently. 1) Analytics Make Your Marketing Program Succeed. We are in the midst of a data revolution with marketers racing to extrapolate reports into meaningful outcomes. Marketers promise that the use of analytics will deliver the ROI they are looking for. Disappointing.
CONVINCE & CONVERT | WEDNESDAY, NOVEMBER 12, 2014
[Marketing] Marketers Everywhere: Stop Marketing Your Brand
The key takeaway from this example of great outreach marketing is that no matter who you’re marketing to, it’s crucial to always remind yourself that you are simply a human marketing to another human. The most effective way to do this is to market an authentic experience—not your brand. Self-serving content, billboard style tweets and “hey look at how cool my brand is” Facebook posts do not market an experience that can connect with consumers. The single most important thing marketers need to do right now is to engage their brand’s network.
TWIST IMAGE | SATURDAY, MARCH 31, 2012
[Marketing] Horizontal Marketing
Warning: this going to sound self-serving: Marketing has to stop being a vertical within the business and must become horizontal across all business lines. When a business claims to be moving in the direction of becoming a social business, the brands that fail are the ones that have a social media department within another department (usually marketing and/or communications) and their work is predicated on things like campaigns currently in market or individual initiatives. it's time to make our marketing horizontal as well. horizontal marketing. marketing.
CONVERSIONATION | WEDNESDAY, APRIL 18, 2012
[Marketing] Optimize: a Holistic View of Content and Marketing Optimization
Lee Odden, the founder of online marketing agency TopRank and the widely acclaimed TopRank marketing blog, released his new book, “Optimize”. In an interview, Lee outlines some key takeaways of his book, that is yet another appeal for a more customer-centric and holistic (digital) marketing approach. As I outlined in a previous post regarding some fundamentals of what I call touchpoint marketing, consistent customer experiences across all touchpoints are key in developing mutual significance and creating the conditions in which conversions can occur.
ARI HERZOG | MONDAY, JUNE 6, 2011
[Marketing] Learn Email Marketing From Butchers
Paul Cunningham is among those who agree with the email marketing mantra of always asking potential email newsletter subscribers for confirmation. Siding with him are Michael Martine (who shares a useful resource on email marketing ) and David Risley (who writes these tips to improve email marketing ), to name two respected bloggers. If you are inspired to add a comment with your thoughts, please visit Learn Email Marketing From Butchers in your browser. Related articles you may enjoy: Why Email Marketing Still Sucks. Marketing emailWho’s right?
THE REALTIME REPORT | FRIDAY, OCTOBER 26, 2012
[Marketing] The 5 Elements Of Successful Influencer Marketing Programs
Businesses have always understood that word-of-mouth marketing is one of the most powerful ways to shape opinions and drive awareness, preference and sales. “Influencer marketing” is simply the new, fancy way to describe word-of-mouth. The difference now: the spread of influence is directly measurable, and there are all kinds of tools designed to help you identify and manage influence marketing programs. So what are the elements that actually make up an influencer marketing program? Want to learn more about influencer marketing? Identify. Engage.
JEFF KORHAN | MONDAY, OCTOBER 24, 2011
[Marketing] Your Content Marketing Store
Are you still having some challenges wrapping your arms around the concept of content marketing to increase your small business revenues? It just so happens that the intersection of those thoughts gave birth to an idea that can help all of us better conceptualize how to make our content marketing work. Regardless of whether your business has a physical store or not, you now have a mental picture of what you provide to your market that generates revenue for your business. Now Imagine Your Content Marketing Store. Imagine Your Store. Hold that thought.
SPIN SUCKS | WEDNESDAY, JUNE 13, 2012
[Marketing] Four Step Process to Create an Integrated Marketing Campaign
It used to be all we had to worry about was advertising, public relations, and direct marketing. Then we added websites and email marketing. Then we have to figure out Twitter, Pinterest, Instagram, Google+, Path, Flickr, YouTube, LinkedIn, content, search engine optimization, inbound marketing, infographics, webinars, videos, email, search engine marketing, gamification, mobile marketing, oh my! It’s no wonder we have no idea how to integrate the marketing disciplines, what to measure, or when to use which tools (or if at all). It takes time.
SPIN SUCKS | WEDNESDAY, JULY 29, 2015
[Marketing] Affiliate Marketing is Far From Dead
Affiliate marketing gets a pretty bad rap. Concerns involve the possible scrupulousness of affiliate marketing companies. There are definitely challenges with affiliate marketing, but they’ve been with the industry since its inception and can be handled with proper controls. Thousands of prominent businesses have successful affiliate marketing programs, from online sales companies such as eBay and Amazon to retail stores such as The Home Depot and Bed Bath & Beyond. Even Apple, the tech giant, has an affiliate marketing program. By Chris Kramer. Wrong.
SPIN SUCKS | WEDNESDAY, JUNE 27, 2012
[Marketing] Marketing for Victory with Four Different Approaches
It’s the same with your marketing program. As you gather your tools, it’s important to understand how each fits into the larger marketing mix, even if it’s not your core area of expertise. Most marketers are specialists so when it’s time to think about strategy, we tend to gravitate to the tool we know best – even if they’re not the best for the job. Talk about the shiny object syndrome! A new tool comes out (cough, Google+ or Pinterest , cough) and you’d think the silver bullet of marketing had been discovered. Corresponding marketing objectives.
PAMORAMA | SATURDAY, MARCH 14, 2015
[Marketing] How to Learn Social Media Marketing: 15 Blogs for Beginners
Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. Of the brands that *are* using social media marketing, many of them don’t do much planning regarding their social media activities. Sharing endless streams of promotional content isn''t marketing - it''s spamming. 20 social media marketing blogs you should be reading in 2015 This is an unordered list — all of these blogs are packed with helpful information. 1. Buffer Social Media Marketing Branding engagement Marketing strategy Social media marketing
SPIN SUCKS | TUESDAY, MARCH 20, 2012
[Marketing] Five Ways to Build the Perfect Web Marketing Storm
I hate to admit this out loud, but I know only a fraction about content marketing for the web. learned this flaw last night, as I watched the webinar Andy Crestodina is doing for us on Thursday – Build the Perfect Web Marketing Storm. He talks about five weather systems in building the perfect storm: Blogging, email marketing, search engine optimization, social promotion, and writing. He begins with a content marketing template. He uses it to show you how to complete each of the five weather systems in order to create the perfect web marketing storm.
SPIN SUCKS | MONDAY, JANUARY 2, 2012
[Marketing] 2012 Marketing: Five Ways to Power It Up
This reminded me of the lesser-known, and rarely-discussed side of marketing. Behind the public side of marketing there are fundamental mechanisms that take place. And, just like cooking, marketing is a process that culminates in a quickly-consumed output. Much too much conversation happens around the output so I decided to put together a list of the “secret sauce” ingredients that will help you improve your marketing efforts, starting with the foundation. 1. Every business needs a website, marketing (old and new), SEO, and PR. marketing calendar is your map.
SPIN SUCKS | MONDAY, OCTOBER 12, 2015
[Marketing] Influencer Marketing Matchmaking
Today I’m going to talk about influencer marketing, but first I’m going to talk about me (#onlychildFTW). I’m on vacation this week. Influencer Marketing: The Actual Topic of This Blog Post. If you are in communications, influencer marketing is likely a topic you’ve thought a lot about. In fact, the variety of influencer marketing opportunities available to communication pros is perhaps what makes it such a powerful part of overall strategy. Review sites and other forms of word of mouth marketing. That’s poor influencer marketing math.
JEFF KORHAN | WEDNESDAY, DECEMBER 7, 2011
[Marketing] The Cardinal Rule of Content Marketing
That’s the role of content marketing. ” The cardinal rule of content marketing is this: Create messaging that is clear, tight, and rich with details that resonate with your audience. Communicating with clarity is a skill that successful content marketers share. Awareness content marketing How-To Marketing Online Marketing Search Optimization Small Business Trends cardinal rule customers Jeff Korhan marketing nails prospectsConsumers today are looking for answers – solutions that solve their problems without compromise.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, FEBRUARY 2, 2011
[Marketing] The Marketing Technologist: Time has Come!
Said differently, I think they are looking for Marketing Technologists! This got me thinking about an idea I’ve had for the past year about the need for a new role in the marketing organization: Marketing Technologist. In researching the concept further, I came across the Chief Marketing Technologist blog by Scott Brinker. Brinker recently published an article in Advertising Age titled, The Case for a Chief Marketing Technologist (September 29, 2010), in which he states: “Marketing has become deeply entwined with technology. No related posts.
IDACONCPTS | MONDAY, JULY 8, 2013
[Marketing] The Importance of Healthy Internet Marketing Strategies
As an online marketer I get contacted on a daily basis by potential clients from around the world. ” However, these are two perfect examples of what healthy Internet marketing strategies are NOT. Chris, Kilbourn, Founder and CEO of Utah-based Tofu Marketing , explains it well: “You’ll never hear us throw around the term ‘traffic’ as though it is the be-all and end-all of Internet marketing. Instead, we are an online marketing agency that focuses on sending qualified leads to your website.” Can you buy us a couple email lists?
DANNY BROWN | SUNDAY, NOVEMBER 24, 2013
[Marketing] The Sunday Share: Marketers, Say Goodbye to the Campaign Calendar
These will range from business to content to social media to marketing and more. This week, a presentation from leading marketing orchestration software and services company Responsys. Offering an infographic-type presentation over the normal Slideshare method, Responsys shares some statistics on why marketers need to let go of the campaign calendar mindset and adopt a more customer-centric approach. The Sunday Share: Marketers, Say Goodbye to the Campaign Calendar originally appeared on Danny Brown - Social Media | Marketing | Influence under a Creative Commons license.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 2, 2010
[Marketing] Creating Engagement in B2B Marketing
You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Years ago on this blog I remember saying “measuring engagement is hard since there is no one button you can push as a marketer to measure it. Related posts: B2B Marketing Content: Lure or Lasso? The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. A recent Cone Inc.’s Creating Engagement. Measuring Engagement.
JEFF KORHAN | MONDAY, JULY 22, 2013
[Marketing] Using Content Marketing to Teach Your Community
As the practice of content marketing goes mainstream , it is inevitable that it will be used in ways that undermine the very thing that makes it work – educating your audience. Want to make your content marketing better? This will help to ensure your content marketing delivers value worthy of the attention of your audience. Begin thinking of yourself as a teacher instead of a marketer. That mindset will change your content marketing for the better. Does your content marketing create desire? Make that your content marketing mantra.
MINDJUMPERS | THURSDAY, NOVEMBER 3, 2011
[Marketing] Inbound Marketing Is Rising [Infographic]
Tweet Marketing has come a long way. marketing has been given a totally revamped identity. Marketing today is more of an interactive and a two way dialogue, between brands and customers, which can be termed as “inbound marketing”. Why is inbound marketing better? Inbound marketing focuses on earning, not buying, a person’s attention, which can be done through social media and engaging content, such as blogs, podcasts and white papers. Take a look at the infographic here and do tell us how you found it – is inbound marketing the future?
SPIN SUCKS | TUESDAY, MARCH 8, 2016
[Marketing] Five Ways Content Marketing and SEO Can Work Together
When content marketing and SEO data is reviewed together, marketers can better identify when SEO has worked best, when content has worked best and where it's room for improvement. The post Five Ways Content Marketing and SEO Can Work Together appeared first on Spin Sucks. Related Stories Content Marketing isn’t Just for Marketers Anymore Why Modern Marketers Need Flexible Budgets The Five Elements to Include in a Content Marketing Strategy. Rick Riddle looks at ways to do that.
UNSPOKEN | SATURDAY, SEPTEMBER 22, 2012
[Marketing] Taking Multi-Dimensional Marketing to Next Level
In my recent post , “Social Media is Much More Than Just Social and Media,” I introduced the concept of The Social Media Cube© as a visual representation of what is needed to utilize social media effectively in a marketing strategy. Instead of just “being” on social media pages, I urged marketers to think more about the cultural and anthropological underpinnings so that their strategies better take into account the nexus of the social relationship, type of message, technological object that delivers the message, and timing.
JEFF KORHAN | SUNDAY, AUGUST 14, 2011
[Marketing] Email Marketing Done Right
When used well, email marketing is one of the most powerful and reliable methods for delivering valuable information to a distinct audience – one that asked for it. Email Favors the Better Marketers. What I like most about email marketing is that it favors the better marketers – those that greatly respect their subscribers. This is why smart marketers make a special effort to deliver well crafted email newsletters that deliver a value exchange. Unfortunately, like many other online marketers I get my share of both soft and hard bounces.
CONVERSIONATION | WEDNESDAY, JUNE 8, 2011
[Marketing] Inbound Marketing versus Outbound Marketing: a Pointless Debate
Since several years marketers are debating the evolution of marketing from the inbound marketing versus “outbound perspective. Inbound marketing is defined as all forms of (mostly digital) marketing whereby people “find” your company/products/services and that includes tactics and channels such as social media marketing, SEO, SEA, blog marketing and content marketing. Outbound marketing is basically [.]. Blog Connected marketing customer-centricity HubSpot inbound marketing outbound marketing
WEBBIQUITY SMM | MONDAY, MAY 24, 2010
[Marketing] 11 Myths of Social Media Marketing
Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. This confusion is partly due to some still-common misconceptions about social media marketing. As the goal of Social Media is Simpler Than You Think was to demystify social media marketing, this post will attempt to de-myth-ify it. 1. Social media marketing is really hard. Age is irrelevant in social media usage, and life experience is a plus for social media marketers. 4. Argh, no! Um, no. Digg this!
MR. RYAN CONNORS | FRIDAY, NOVEMBER 9, 2012
[Marketing] Are Social Suites Bad For Marketing?
While marketing softw are-as-a-service (SaaS) companies are not exactly selling snake oil, you’ll often only get one side of the coin from them. The traditional approach to marketing has been advertising. The reality is that paid media is no longer cutting it, and you don’t want to join the companies that are mistakenly spending 90% of their marketing budget on only 10% of the traffic. While paid media will always have its place in the marketing mix, the realities of customer acquisition are changing. Like building a brand, social media marketing takes time.
PAMORAMA | SUNDAY, AUGUST 5, 2012
[Marketing] Facebook, Twitter, YouTube: Strategic Marketing Best Practices
Facebook Infographics Social Media Social Media Marketing Strategy Twitter YouTube Marketing Marketing strategy Social media marketing Word of MouthFacebook, Twitter, and YouTube are, without doubt, the Big 3 of social media. They are important avenues for building brand engagement and influence. If If your company has a presence on all of them, you’re on the road to creating a name for yourself on social networks. But these 3 platforms are very different from one other. [.].
TECHIPEDIA: TAMAR WEINBERG | TUESDAY, AUGUST 2, 2011
[Marketing] 17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools
He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Adam Singer is a digital marketer and blogger at The Future Buzz. Kristi Hines is a freelance writer and marketing consultant. Jay Berkowitz is is the owner and founder of B2B marketing company TenGoldenRules.com. Here’s what they told me: Shannon Paul. Jason Falls.
INBLURBS | WEDNESDAY, APRIL 11, 2012
[Marketing] 3 Reasons why to outsource Social Media and Inbound marketing for your Restaurant
All successful businesses have one thing in common, they have great marketing and they care about their customers and restaurants are no exemption. And which strategy should you use, which one brings the big bang for your marketing buck? Inbound marketing has been the most successful Internet marketing strategies in recent years. Many businesses from different industries are using inbound marketing since about ten years as it is highly productive for their business. Inbound marketing has been the successful and cheapest marketing trends in online world now.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 14, 2012
[Marketing] Why Digital Marketers Need to Get More Personal
As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. Nearly every online marketing vendor touts some form of personalization as the secret sauce for helping to target customers. The potential of personalized online marketing, when done well, is enormous—and for that reason, it’s a compelling sell. But personalization isn’t just marketing hype. It makes sense.
INBLURBS | WEDNESDAY, MARCH 21, 2012
[Marketing] Why Marketers should do Brand Massaging in Real-Time
In the past marketers have been dependent on static inflexible campaigns and surveys which took days, weeks or months before companies get an understanding of how consumers are responding to their brand messaging. To keep up with the today digital pace is a challenge which every marketer is facing by doing brand messaging. By taking the advantages of social media into account marketers have the opportunity to get unfiltered real time feedback from their audience about the impact of their brand messaging. LinkedIn. times. Facebook. times. Twitter. times. times. What are you?
DANNY BROWN | SUNDAY, MAY 18, 2014
[Marketing] The Sunday Share: Why Great Marketers Must Be Great Skeptics
These will range from business to content to social media to marketing and more. Research and marketing today often relies on the “wisdom of the crowd” – if enough people say or think something, it must be true. Rand’s presentation shows why this isn’t the case, and why marketers must be more skeptical to succeed. The Sunday Share: Why Great Marketers Must Be Great Skeptics originally appeared on Danny Brown - Award-Winning Social Media Marketing and Influence Marketing Blog - all rights reserved. Enjoy. image: drew beck.
UNSPOKEN | THURSDAY, NOVEMBER 27, 2014
[Marketing] Unlock these 6 Secrets to Better Email Marketing
Email marketing is dead! But take one look at the numbers and you’ll find that email marketing is not a dying breed. recent study by the Direct Marketing Association found that 66% of consumers recently made a purchase as a result of an effective email marketing message. How well does your business use email marketing to reach your customers? If you want to get the most out of this proven marketing channel, here are seven secrets to put into practice today. 1. Targeted marketing messages get read, shared, and talked about. Blog marketing
MR. RYAN CONNORS | THURSDAY, NOVEMBER 29, 2012
[Marketing] The Ins and Outs of Digital Marketing in 2013
OUT: Outbound In 2012, for the first time ever , internet marketing drove more sales than direct mail. This change highlights the death of interruption marketing and the reign of opt-in. While advertising and traditional marketing will continue to remain important, businesses are moving forward and adjusting their marketing messaging towards permission and digital channels. The companies that get inbound marketing are making gains that will sustain into the future as consumers shift to digital natives. So what’s your marketing focus going to be for 2013?
INBLURBS | WEDNESDAY, FEBRUARY 8, 2012
[Marketing] Why you should avoid Social Media Marketing
And I will tell you from my point of view: Social media marketing for small businesses can increase their brand awareness and reach massively. Everywhere in the net small businesses are trying to get a piece of the social media marketing pie and acting nervously to not get left behind. Businesses which do not have their email communication under control and are not able to respond very quick, or better in real time, do not need to think about social media marketing yet. Social media is a great way to step into two way conversation with recent and future customers.
MR. RYAN CONNORS | TUESDAY, MARCH 5, 2013
[Marketing] Creating and Curating Killer Internet Marketing Content
From blogs to email, creating killer internet marketing content is what separates the winners from the loser. Whether you believe content is king or not, there’s no denying that it plays one of the most important roles in modern marketing. What is Killer Internet Marketing Content? However, in this article we’ll be narrowing our focus to the type of internet marketing content that appears on sites – be it static or dynamic – email shots, promotional materials and social media. Where do you get your content marketing ideas? Rich Media.
PUSHING SOCIAL | THURSDAY, FEBRUARY 26, 2015
[Marketing] Will Content Marketing Work For Your Business?
You are probably under tremendous pressure to invest in content marketing. But, smart CMOs understad that marketing strategy isn’t set by popularity polls. Sure Seth Godin says “Content Marketing is the Only Market Left.” Provocative soundbites work for SlideShare presentations but they aren’t the building blocks of a sound marketing strategy. content marketing but Seth Godin isn’t briefing the CEO. You are.
DIRECT MARKETING OBSERVATIONS | TUESDAY, FEBRUARY 4, 2014
[Marketing] The State of Digital Marketing 2014
Thanks to the folks over at Web Marketing 123 for this Infographic. digital marketing digital
WEBBIQUITY SMM | TUESDAY, NOVEMBER 12, 2013
[Marketing] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. How can marketers help their organizations move from “social media marketing” to “social business”? Which content marketing tactics and formats are gaining or losing favor? Relevanza ). 2.
STEPHEN P SMITH | THURSDAY, OCTOBER 4, 2012
[Marketing] Content Marketing Seminars
“Content Marketing for Business and Organizations“. which goes by the fancy new name, “Content Marketing” Some call it “Content Curation” or “Inbound Marketing”, but it’s really just blogging and it’s not that hard. Session One- October 23rd 2012 6:00-7:30 pm. • The Who, What, When, Where, Why and How’s on Content Marketing. Content Marketing Seminars is a post from: In Context MultiMedia. Business Development Productivity blogging Content Marketing seminar writing for the webSeries Outline…….
WEBBIQUITY SMM | MONDAY, AUGUST 17, 2015
[Marketing] How to Use Social Media for Event Marketing [Infographic]
Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. But social media marketing, which emerged as a distinct discipline just eight years ago this month, has proven a powerful tool for maximizing the results from and investment in live event marketing. Events Social Media Marketing event marketing infographics Lakeshore Convention CentreKeep the buzz going after events by posting photos of the conference or trade show to Facebook and Instagram.
MINDJUMPERS | WEDNESDAY, APRIL 4, 2012
[Marketing] 2012 Social Media Marketing Industry Report
Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. This study is based on a survey conducted for more than 3,800 marketers, with the goal of understanding how they are using social media to grow and promote their businesses. Commonly used social media services : Here we get to look at different tools marketers are currently using as well as looking to learn more about in future.
TECHIPEDIA: TAMAR WEINBERG | THURSDAY, JULY 11, 2013
[Marketing] A Mobile Marketing Strategy That Helps First, Sells Second
Apple, of course, started this trend with the introduction of the first iPhone, but distilling entire companies down to a collection of utilities is now pervasive, and that is where the vast majority of technology and marketing development is headed. The app-ification of brands is actually more persuasive to this generation than other forms of marketing. So how can today’s marketers respond to the drive towards mobile marketing? Youtility is marketing upside down. Marketing This is a guest post by Jay Baer. This is the “appification” of brand value.
PAMORAMA | SUNDAY, SEPTEMBER 1, 2013
[Marketing] The Importance of Brand Recommendations in Your Marketing Strategy
Knowing why and how consumers use recommendations will help you create more effective marketing programs. His research also shows that “a 12% increase in brand advocacy, on average, generates a 2x increase in revenue growth rate plus boosts market share” and, conversely, “a 2% reduction in negative word-of-mouth boosts sales growth by 1%.”. recent report by social media marketing agency Zócalo Group delves into how consumers view on- and offline recommendations from their friends, family, and peers. What does this mean for brand marketers? According to a U.K.
TECHIPEDIA: TAMAR WEINBERG | TUESDAY, AUGUST 14, 2012
[Marketing] The Use of Animation in Digital Marketing
Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. In this blog post, I am going to highlight a few of the big companies using animation in their digital marketing and how animation can be a highly effective method of getting key messages across to target audiences. Salesforce use animation in their digital marketing to great effect. This is a guest post by Manroop Takhar. million.
INBLURBS | FRIDAY, MARCH 23, 2012
[Marketing] How B2B Marketers Can do Social Media Lead Generation the Smart Way
recent study from Sagefrog Marketing Group shows how companies have learned to leverage social media. What sites, tactics and strategies are B2B marketers including in their social media outreach? To do their social media outreach B2B marketers include professional networking sites like LinkedIn which have proven to be an effective way to generate business leads. Online Marketing strategies like banner ads have been replaced through proven buyer persona oriented content creation which also brings better ROI than pay per click marketing (PPC).
PUSHING SOCIAL | THURSDAY, NOVEMBER 13, 2014
[Marketing] Is Content Marketing A Strategy Or A Tactic?
It feels right to say that content marketing is a strategy because it seems to have all of the right answers for organization-wide challenges. How do we explain our value proposition in a relevant way to our target market? Content marketing. We run into problems however when we interrogate content marketing directly: How does content marketing build trust? How does content marketing stay relevant to our target audience? How should we prioritize our content marketing investment? At this point, content marketing begins to stutter a bit.
SPIN SUCKS | MONDAY, OCTOBER 12, 2015
[Marketing] Seven Ways Not to Do Email Marketing
More specifically, we’re talking about the seven ways not to do email marketing. Seven Ways Not to Do Email Marketing. Example : You can compare yourself to your competition, or compare a couple of popular products on the market (like this comparison of the top ecommerce platforms ), or talk from your own experience and share what has worked for you personally (like my comparison of to-do list tools ). Do feel free to share your number one challenge with email marketing right now. The post Seven Ways Not to Do Email Marketing appeared first on Spin Sucks.
MINDJUMPERS | TUESDAY, MAY 3, 2011
[Marketing] How To Use Facebook For Marketing
Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. The guide provides a great overview of the marketing potential in having a presence on Facebook as well as suggestions for some strategic steps to go through when building a presence. Use some of Facebook’s targeting capabilities such as Ads or Sponsored Stories as a marketing tool. This includes advice on integrating Facebook with your marketing efforts, making a good tone of voice and creating content that is sharable and social in nature. 1. Engage your fans.
PAMORAMA | SUNDAY, DECEMBER 14, 2014
[Marketing] How to Use Twitter Cards in Social Media Marketing
How to Use Twitter Cards in Social Media Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Forbes Top-25 Forbes Social Media Power Influencer, Pam is strategic marketing leader in Seattle and a major Seahawks fan. Related Articles 8 Tips for Managing a Social Media Crisis Don’t Make These 9 Social Media Marketing Mistakes 12 Essential Elements of a Social Media Marketing Strategy. Branding Content Marketing Social Media Social Media Marketing Twitter Social media marketing https://t.co/x8HoullQMT
SPIN SUCKS | WEDNESDAY, JANUARY 28, 2015
[Marketing] Offsite Content Marketing: Six Tactics to Reach New Audiences
In the meantime, it’s important to talk about offsite content marketing—or promoting the content you create in other places around the web. Offsite Content Marketing. Offsite content marketing is necessary for three reasons: It helps you build new audiences. Even if you work in a very niche, business-to-business organization, offsite content marketing is necessary. Think about offsite content marketing in the same way…but you can do it behind your computer screen without any pants on, if you want. By Gini Dietrich. From that stems new subscribers.
SPIN SUCKS | WEDNESDAY, MAY 16, 2012
[Marketing] The Case for Integrating Social into a Larger Marketing Mix
The market research cited in the infographic demonstrates that, as much hype and discussion as there has been with social media, it has not entered the core of marketing strategy. We also discovered the overfocus on social media conversation betrays several marketing realities: Social media represents a very small percentage of the overall marketing expenditure; Direct mail and purchased media (ads) represent the greatest expenditure in a company; and. Marketing in the Round Infographic. Jon Aston will be so proud. But alas. That isn’t the point.
INBLURBS | TUESDAY, MAY 8, 2012
[Marketing] How B2B Marketers can connect to Small Business Owners
In March 2012, marketing agency Cargo and Inc. Magazine found the majority (52%) of US small-business owners felt companies did not market to them effectively. Most of the small business owners do the business important tasks them self, as they do their financials, marketing, sales and services. When B2B marketers want to connect with them they need to be where those small business owners are around and there where they can be reach and where they can reach out to the marketer. Infographic: Local Mobile Search. Make your website mobile friendly.
SPIN SUCKS | WEDNESDAY, FEBRUARY 3, 2016
[Marketing] Love it or Hate it: Let’s Talk Email Marketing for Business
Email marketing is not dead. In fact is more alive than ever and Lara Wellman not only busts the myths, but shares why every business should use it as one of their marketing tactics. The post Love it or Hate it: Let’s Talk Email Marketing for Business appeared first on Spin Sucks. Related Stories Native Advertising is Just Good Advertising Writing Pixelated: Visual Content for Generation Y How to Convert Marketing Fails in Future Wins.
PAMORAMA | SATURDAY, FEBRUARY 18, 2012
[Marketing] 30 Resources and Tips for Using Pinterest to Market Your Business
just started playing around with the platform, collecting images about social media and marketing and other topics. . Here are some resources, tips, and tricks to help you get up to speed and begin marketing your company on Pinterest. Brand Marketing. Pinterest: Everything You Need To Know Is In This Massive Post Francisco Rosales of Social Mouths explains Pinterest from soup to nuts: What it is; demographics; how to use it for content marketing, promotions, and market research; integrating Pinterest into your website; and more. People like to collect things.
CONVINCE & CONVERT | SATURDAY, OCTOBER 18, 2014
[Marketing] How to Create a Content Marketing Strategy
Content marketing strategy isn’t a nice to have, it’s a requirement. Recent research from the Content Marketing Institute found that more than 80% of B2B marketers say they have a content marketing strategy, but only a third have documented that very same content marketing strategy. Let’s fix that.
CONVINCE & CONVERT | WEDNESDAY, MARCH 16, 2016
[Marketing] 10 Marketing Tips from Father of Marketing David Ogilvy
Marketing ideology seems to change every ten years or so—unless you’re David Ogilvy, and your philosophy has lasted the better part of a century. Despite having passed on over a decade and a half ago, Ogilvy’s ideas on marketing are as true now as they were when he founded Ogilvy & Mather back in 1948. Here are 10 marketing tips, updated with modern examples, from one of the greatest business minds this world has seen. While everyone knows this fact when it comes to newspapers and blogs, people often forget how important headlines are when it comes to email marketing.
INBLURBS | THURSDAY, MARCH 1, 2012
[Marketing] How Private Air Charter can profit from Inbound Marketing
Like market leading airlines, private air charter is in a very competitive business. With the proven inbound marketing strategy a private air charter company can place them self in an unrivaled position against their competition! Marketing has changed and Private air charter business’ need to be where their audience is on the internet. The market leading airlines are! Private air charter business’ need to utilize the Inbound Marketing strategy for their business to get found, to get leads and to increase their customers and revenue! Social Media Marketing.
SPIN SUCKS | MONDAY, JUNE 29, 2015
[Marketing] The Pop-up: A Marketing Tactic we Love to Hate
The use of website pop-ups is a marketing tactic we communications pros love to hate. The general public tend to hate when we use pop-ups as a marketing tactic, too. Case-after-case show pop-ups used effectively as a marketing tactic help drive more subscribers (such as how Darren Rouse increased subscribers by 300 per day ), and increase conversions and leads. Like most marketing tactics, there are several ways for one to “pop a box.” ” And yet… They work! A Pop-Up Marketing Tactic Turned Me into a Playboy Playmate. Like really hate.