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    [Marketing] 20 Social Media Marketing Blogs You Should Read in 2013
    Looking for the best social media marketing blogs? Social media is now mandatory for businesses. I’m always trying to keep pace with the evolving social media marketing landscape, and reading many of the fantastic blogs out there helps me stay on top of best practices. Analytics B2B Blogging Brand Branding Facebook Google Google Plus LinkedIn Marketing Personal Branding Small Business Social Media Social Media Marketing Social Network Social Networking Trends Twitter WOM Word of Mouth YouTube Blog Social media marketingHere are some that [.].
    [Marketing] 11 Thought-Provoking Guides to Content Marketing for 2014
    A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with  30 Remarkable Content Marketing Facts and Statistics and culminating with  14 Best Content Marketing Tips, Tactics and Techniques. The burst of content marketing content (pardon the repetition) produced some interesting results in terms of traffic. How can marketers do better at creating “content with purpose”?
    [Marketing] 15 Ways to SMART Mobile Inbound Marketing for Restaurants
    With mobile marketing you deliver your message directly to your customer. Infographic: How Online Marketing Drives Offline Success. 15 things you can do to empower mobile restaurant marketing: 1. Smart ways for local inbound marketing for restaurants. Get mobile with your Inbound Marketing. How to use Inbound Marketing for your Coffee Bar. Get Found Online inbound marketing Mobile Marketing Mobile Inbound Marketing for Restaurants mobile marekting Mobile Restaurants Marketing sms marketingThere are 6.8
    [Marketing] The State of Social Media Marketing 2012
    Social marketing software company Awareness has just released the second part of its bi-annual State of Social Media Marketing report for 2012, and it makes for some pretty interesting reading. Surveying 469 marketers from a variety of industries, expertise and verticals, the report looks at how businesses are using social media (or not), the key pain points, and where businesses are heading in 2013. Some of the key findings include: 44% of companies with social marketing budgets of $100,000 or more are using social CRM software, compared to 16% in general.
    [Marketing] Social Media Marketing Needs a Purpose
    It is an overlooked fact in when talking about Social Media Marketing that there needs to be a specific purpose to your efforts. Thousands of e-books are sold explaining all of the ‘secrets to social media marketing ’. Marketing is comprised of campaigns and all marketing campaigns have a goal or end result that they are trying to achieve. fast food chain running a marketing campaign for $1 cheeseburgers has a goal of attracting more customers to buy a $2 coke to go with that burger. Your social media marketing campaign should have an equally definable goal.
    [Marketing] Business Podcast: How Every Business Can Benefit from Podcasting
    Get Weekly Marketing Updates. The goal of marketing is be memorable , and that is naturally accomplished by sharing your voice on topics relevant to your business audience. Jeff’s Sales or Marketing Advice – Make lists of whatever requires your focus, such as prospective buyers, key influencers, or social media channels that need more attention. If you enjoyed this episode of This Old New Marketing podcast, please  head over to iTunes  or Stitcher to leave a rating, write a review, or subscribe. Listen to the Episode Below. Download. iTunes. Stitcher.
    [Marketing] The Importance of Localized Branded Content on Social Media
    Only then it will be possible to create authentic branded content that works for a local market, embracing the local trends, traditions and humor. The The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. What What is happening right now in your local community? And do you take local context into consideration when creating Social Media content for your global brand? We believe that it takes a local to tab into a certain location’s tone of voice and cultural understanding. Facebook.
    [Marketing] 10 Reasons Why Your Competition Is Beating You On Social Media
    Tweet Although you might not want to admit it, I bet you’re paying attention to how your competition is doing on social media. Have you noticed lately that their social media profiles are growing a lot faster than your company’s social media profiles? It might be because of one of these ten reasons: 1. Your competition has a presence on multiple social media sites. Your competition understands the importance and value of building an online brand presence through the use of multiple social media platforms. Create a presence on all the popular social media sites. 2.
    [Marketing] 4 Principles Of NextGen Marketing
    Marketing no longer controls the message or the media. The control has shifted to the masses and now marketing methods must change to meet the demands of NextGen buyers. NextGen marketing efforts will focus on social methods which enhance opportunities to engage with buyers. NextGen marketing efforts will also focus on insuring that the message is in context to what buyers care about. NextGen marketing is about who, when, where, why, what and how suppliers engage with buyers. NextGen marketing represents a philosophical shift about the purpose of marketing.
    [Marketing] Is Your Online Marketing Intuitive?
    Design Your Marketing for Your Customers. This means you should be able to design and build your marketing to effectively lead them to your door. When it comes to any kind of marketing – especially social media and other types of online marketing, there can be a temptation to think that more is better. The key to successful marketing is both understanding your ideal customer and firmly taking a stand on what you believe and are prepared to deliver.  If the two match, you are destined to succeed. Is Your Marketing Working? What worked is easy.
    [Marketing] CMOs Win When High-Value Customers Are Treated Personally Online
    Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership. Discover unique attributes of unique markets. With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers.
    [Marketing] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business. And 92% of small businesses say that social media is an effective marketing technology tool. Which social media marketing tools are most useful? Social Media Marketing Guides, Strategies and Tactics.
    [Marketing] Social Media Etiquette: How To Effectively Connect With People Online
    Here are the highlights of what we talked about when it comes to social media etiquette: Sharing Your Social Media with Others -. -       Put your social media on business cards and marketing materials – If you want people to know you are on social media, put your personal or professional twitter handle ( e.g. @KelseybJones ) and possibly your LinkedIn address ( e.g. ) somewhere on your card or marketing materials. Tweet On our weekly show yesterday , Rob and I addressed the always-popular topic of social media etiquette. We want to hear from you!
    [Marketing] My Top 33 Digital Marketing Blogs
    Digital marketing blogs may be numerous, but I find them to still be critical. I’ve been in digital marketing for 20 years, and the only way you can stay relevant that long is to read A LOT. In digital marketing, if you don’t learn you die. Read the whole entry. » Digital Marketing blogs content marketing blogs digital marketing digital marketing blog email marketing blogs online marketing blogs social media blogs Period. subscribe via email, and read (or at least.
    [Marketing] Where does Google+ fit into your B2B Marketing plans? [infographic]
    Have you made Google Plus a part of your marketing strategy yet? This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. Advertising Facebook Innovation Search SEO Social Media Social Networking Strategy Web Analytics Audience Authorship B2B Marketing Google Google Plus Marketing Strategy Social Networks If not, you could be missing out on a great opportunity to grow your audience. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine.
    [Marketing] Changes in B2B Marketing — Mad Marketing TV Ep 13
    Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Facebook’s IPO and what it means for marketers. New social media tools for B2B marketers. Social data and what it means to B2B marketers. Join Jeff and Paul as they discuss how Paul has made the shift from working within a large company doing B2B marketing, to thriving in a start up environment where he’s focusing on social, amongst other things. Visit [link] to learn more.
  • JEFF KORHAN  |  MONDAY, JULY 23, 2012
    [Marketing] The Art of Marketing Raw
    This is where many digital marketers fail. The marketers that choose the latter wonder why nobody is talking about them or their brand. Modern marketing has largely been about polishing the brand, but those days are over. Successful digital marketing is raw, honest, and unpolished – and that’s engaging. Awareness Blogging Community content marketing Marketing Online Marketing Selling Small Business Social Business Success blogging communication customers engage engagement Jeff Korhan marketers marketing raw relationships stories
    [Marketing] Marketing Automation, Set It and Forget It
    This obviously allows you to match your customers with sales transactions, but more importantly for marketers it allows you the option of layering on a marketing automation system that can deliver targeted messages at the right time without continuous management by additional personnel. If you’re like many companies, you employ a marketing individual or team to collect your contacts information and execute campaigns in somewhat of a batch and blast situation. Marketing automation, what is it? Turn your marketing into a 24/7 sales generating machine.
    [Marketing] Don’t Make These 9 Social Media Marketing Mistakes
    Social media marketing should be part of your strategy. Marketers place a very high value on social media: according to a study by Social Media Examiner , 92% of them report that social media is important for their business, up from 86% in 2013. But But even large corporations with top-notch marketing departments make mistakes when it comes to leveraging social media. Simply setting up an account or sending out some tweets is not enough to make social media marketing a viable part of your marketing strategy. Mistakes Businesses Make on Social Media 1.
  • SPIN SUCKS  |  TUESDAY, MARCH 20, 2012
    [Marketing] Five Ways to Build the Perfect Web Marketing Storm
    I hate to admit this out loud, but I know only a fraction about content marketing for the web. learned this flaw last night, as I watched the webinar Andy Crestodina is doing for us on Thursday – Build the Perfect Web Marketing Storm. He talks about five weather systems in building the perfect storm: Blogging, email marketing, search engine optimization, social promotion, and writing. He begins with a content marketing template. He uses it to show you how to complete each of the five weather systems in order to create the perfect web marketing storm.
    [Marketing] The Content Marketing Explosion [infographic]
    Tweet Content marketing is on the rise and many people say that “content is king” It seems that more and more people are becoming aware of the importance of great content since ‘content marketing’ has expanded at an exponential rate in 2011 alone on Google. The people at Bluegrass made this infographic illustrating how content marketing is gaining a foothold and how it is used by brands. For brands, content marketing is mostly about creating brand awareness, generating leads and acquiring customers. The Sharing Avalanche [Infographic].
    [Marketing] Is Touchpoint Marketing the Only Marketing Left?
    Content marketers like to use Seth Godin’s famous saying that ‘Content marketing is the only marketing left’. Content is obviously crucial in marketing. It just took businesses a very long time to realize it, helped by what we call ‘content marketing’. In that regard, it looks a lot like social media, which seemed necessary for businesses to realize that marketing is not a one-way street. The concept of content marketing is much about providing value in order to get it back, one way or another. Content marketing is not the only marketing left.
  • JEFF KORHAN  |  MONDAY, JULY 7, 2014
    [Marketing] Marketing to Be a Distinctive Business
    Does your marketing not only address how your business can help, but what it will NOT do? As we discussed last week, markets are lazy. When every other business is selling products, and your marketing explains why it is the right choice for a specific group, alignment is achieved with those buyers , because you: 1. When a business makes strong moves the market responds with equal force , whether that is yes or no. About the Author:  Jeff Korhan, MBA, is the  author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  –  (Wiley)  .
    [Marketing] Give Your Content Marketing a Human Face
    Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Yes, Yes, effective content marketing will aid your company in search engine optimization, support inbound marketing, and generate more sales leads, but marketing support is just the tip of the iceberg. Content marketing and becoming human. Effective content marketing gives your company a human face, and makes it more appealing, engaging, and trustworthy.
  • JEFF KORHAN  |  MONDAY, APRIL 28, 2014
    [Marketing] New Marketing: Personalize What You Automate
    One of the primary responsibilities of every sales and marketing professional is developing warm relationships with customers. About the Author:   Jeff Korhan, MBA, is the  author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  –  (Wiley)  . In the days before computers, we made it a habit to learn about the personal lives of our customers , including their families, pets, hobbies, leisure activities, and favorite sports teams. That seems to be where everything often stops – and it shouldn’t. The Goal is To Honor Every Relationship.
    [Marketing] Marketers Need Return On Marketing Investment Now
    Yesterday, I had a long and interesting conversation with the president of STIMA , Belgium’s largest association of marketing professionals. He told me the main issue that surfaces in his daily contacts with marketers is ROMI (Return On Marketing Investment), a.k.a. Marketing ROI. The results of the annual marketing survey by Belgian The House of Marketing , in collaboration with STIMA, are a clear illustration of the need for ROMI. Barely, one year ago, the 2011 edition of the survey showed a relatively optimistic marketer. And it’s about time.
    [Marketing] How to Write an Introduction That Engages Any Audience
    Jeff Korhan introducing Mark Schaefer at Social Media Marketing World. recently had the pleasure of helping other speakers as a track leader for Social Media Marketing World. For your business, this is the marketing message or sales offer. If it’s not about you (as we all know), then why are introductions and marketing messages often all about you or your business? Review all of your social media bios , and sales and marketing messages in general, to be sure that they include key words that instantly connect with your audience. This is your content marketing.
    [Marketing] Skype down: How does this affect your marketing?
    In these days where the ability to communicate is important to stay in touch and to do business a total down of a service can mean the difference between success and failure. Kommunicaton is an important part of the business building process. Especially if you have something to sell what is much more expensive you need to open all possible channels to stay in touch with your target client and deal partners. To loose the ability to communicate means 100% failure, no matte in which businesses you are. It is vey useful to have a backup system for cases like this! Ideal for the tech savvy IT users.
    [Marketing] Bloggers, Stop Thinking… “Just Do It”
    professional blog is set up to drive traffic and conversions, but I feel strongly that running a successful corporate blog is less about running a “business” and more about simply grinding out quality content. I’ve been in online marketing for a little more than a year, and one thing I’ve learned is that the majority of online marketers are “thinkers” and there are very little “doers.” About the author: Matt Krautstrunk is a writer on topics ranging from social media marketing to credit card processing at  Blogging Is Raw, Organic. Don’t Plan…Write.
    [Marketing] 33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
    Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? Social Media Marketing Tips, Tactics & Techniques. The delightful Heidi Cohen presents seven social media marketing tips in Dr. Seuss style, among them “‘Today you are you, that is truer than true. by The Marketing Nut. by MarketingProfs.
    [Marketing] Why Marketers are Now In the Answers Business
    This means you as a marketer are in the answers business. The Nuances of Answers and Content Marketing. To be an effective marketer today, you have to understand online search – because that is where the action is. It provides valuable insights into the Google mindset – starting with the foundation of the company in 1996 – and projecting into a future where we will all be doing most of our marketing. Growth can be defined by market share, revenues, and profits. This should not be difficult for most small businesses. Guess what?
    [Marketing] Friday Clicks [Volume 12] | The Best of the Social Web
    Friday Clicks social media marketing social media marketing agencies social media marketing blog social media marketing companies social media marketing consultant social media marketing consulting social media marketing firm social media marketing plan social media marketing services social media marketing strategy what is social media marketingTweet Is it Friday already? I don’t know about you, but this week has flown by. Samuel Adams did something really cool and crowd-sourced a new beer. Click here ).
    [Marketing] Microsoft’s Future in Digital Marketing
    Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. His Below is a transcript of some Q&A that I captured with Romi …. 1) What is your vision for Microsoft and Digital Marketing? believe digital marketing is at the center of a set of tectonic changes happening in the marketplace, across enterprise and consumer-based scenarios (which are converging quickly). The Microsoft Digital Marketing suite covers many but not all of the aspects of the digital marketing
  • JUGNOO  |  MONDAY, MAY 14, 2012
    [Marketing] Marketing In The Round
    We’re trying to figure out how to harness the wild, wild west feel of social media and incorporate it into a bigger marketing program. We’re even trying to figure out which tools to use in our marketing program – do we use everything available or do we pick and choose? But you don’t want to focus on one type of integration; rather create a marketing round that fluidly incorporates all the types into one. In order to create a marketing round, you have to understand the different types of integration. This must change with your marketing round.
    [Marketing] The End of Traditional Marketing
    And, like the contemplations of communication theorist Marshall McLuhan, they have taken on new meaning with the collision of traditional and digital marketing strategies. In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space. It’s about the death of traditional marketing. Advertising Buzz Marketing Data Mining Innovation Interactive Marketing Media Social Media Social Networking Earned Media Owned Media Paid Media POEM Social InsightsPaid, owned and earned media.
    [Marketing] The 4 P’s to Social Media Marketing
    Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. It combines a few things you might have read about into one new concept around social media – the 4 P’s of Social Media marketing. think this strategy is exceptionally good for B2B marketers with long lead cycles. Related posts: The 4 C’s of B2B Marketing We’ve all heard about the four P’s of marketing. Slide 1. Tell Good Stories.
    [Marketing] How Content Marketing helps to generate up to 40% more Revenue
    Actually the best way to increase visibility is content marketing. With content marketing businesses demonstrate thought leadership; prove themselves Trustworthy and Boosts SEO by increase Backlinks to their website. Content marketing has established as a powerful way to engage customers. An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers to their products and services. Content Marketing is great to build your online reputation.
    [Marketing] How to reach 43 percent of all online consumers with your brand message
    – Do you have experiences with social media marketing for your business now and how are they? Stats show 43 percent of all online consumers are in social media. Is your business there too? 78% of online consumers research online before they buy! They research preferred in blogs and their social networks. Can your future or existing customers find you in social media? Are they able to find you when they research on Google, Yahoo or Bing? You get the opportunity to gain trust and credibility and to be there with helpful and share worthy information before you ask for business!
    [Marketing] Interested in Marketing Help but Marketing Challenges NONE
    Questions like “What’s your biggest marketing challenge?” On the question “What’s your biggest marketing challenge?” No marketing challenges? So when you are in business and you want to grow it without losing an arm and a leg on marketing spending than you need to become aware of your marketing challenges ASAP! You can identify very quickly where you stand and what to do to improve your market position to grow your business better than your competition. Every day we generate leads through our various landing pages online. How to put it all together?
    [Marketing] Friday Clicks [Volume 19] | The Best of the Social Web
    Uncategorized social media for marketing social media marketing social media marketing agencies social media marketing blog social media marketing companies social media marketing consultant social media marketing consulting social media marketing firm social media marketing plan social media marketing services social media marketing strategies social media marketing strategy social media optimization what is social media marketingNo harm done, though. Just being prepared, I suppose! Do you know a CEO?
    [Marketing] Influencers vs Advocates in B2B Marketing
    According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. They are non partial and therefore they write about many firms. Tweet This!
    [Marketing] What Social Consumers Want and What Social Marketers Think They Want [INFOGRAPHIC]
    There is a frighteningly deep gap between what social consumers want and what social marketers think they want. Here are some of the key learnings: 76% of marketers feel they know what their customers want, yet only 34% have actually asked. However, social marketers think consumers see customer service (59%) as the biggest benefit. 45% of marketers think rewards programs are important to customers, yet an entire 70% of social consumers expect this as a benefit. Social consumers and social marketers agree on product feedback, however.
    [Marketing] Breaking It Down: Kindle Fire vs. Apple iPad
    Social Media Trends social media for marketing social media marketing social media marketing agencies social media marketing blog social media marketing companies social media marketing consultant social media marketing consulting social media marketing firm social media marketing plan social media marketing services social media marketing strategies social media marketing strategy social media optimization what is social media marketingTweet This is the new big debate isn’t it? Let me explain.
    [Marketing] 12 Secrets of the Human Brain to Use in Marketing
    Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective. Advertising Behavioral Targeting Buying Cycle Content Marketing Customer Experience Data Analytics Innovation Interactive Marketing Lead Generation Optimization Strategy Best Practices innovation
    [Marketing] How to overcome the Social Media Cash Cow fairytale
    This means two way communication and not one way dump and boring marketing slogans! Dump and boring marketing slogans are still common use in social media, and those companies still seriously think they do social media marketing. Social media marketing only works for companies who can seriously showcase they care about their audience, are willing to take any effort to help and to support their customers. Moreover they will showcase that they do not care about their audience and for them social media marketing will become social media suicide! Social Media 101.
    [Marketing] Infographic: B2B content marketing trends
    Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Why Visual Content and Marketing Go Hand in Hand [Infographic]. Content Marketing Tips: 10 Tips and Tricks for Creating Content. Featured Headline Marketing Content marketing infographic Information graphics Source: Ambassador. Related posts: Infographic: colour and logo design. Twitter for companies. Does Facebook affect your brain? PLEASE LIKE  MY FACEBOOK PAGE. Related articles.
  • KOKA SEXTON  |  TUESDAY, JULY 31, 2012
    [Marketing] The 5 Main Secrets of Social Business Marketing
    This is a very beneficial business strategy especially when it comes to marketing. Social business marketing is done through the involved communities. Instead of hiring marketing consultants to handle this crucial business aspect, the communities make all the critical decisions on it. As a participant in social business, these are the 5 crucial secrets which you should employ in social business marketing: Determine your target audience. The marketing results which should be expected by the communities largely depend on the target audience. Know your metrics.
    [Marketing] 22 Noteworthy Content Marketing Guides and Tips
    Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Yet marketers still have many questions about content marketing strategy and tactics. How do you create a content marketing strategy? Find the answers to those questions and more here in 22 noteworthy content marketing guides. by The Marketing Nut. ** 5 STARS.
    [Marketing] Learning From Leading Marketers & Markets To Map Mobile Strategy
    Everywhere on the planet companies and merchants are using mobile in new ways to market and drive results. The hard part is identifying what we can (and should) apply as we seek to supercharge our own mobile marketing strategies. From C-Level execs and pioneers to brand marketers who are finding their way as they confront (and conquer) the challenges of mobile, their observations and accomplishments are the focus on my new book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices. In many ways, that is great for marketers.
    [Marketing] The Future of Content Marketing is Now
    By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. Because there is so much out there, a backlash around content marketing is building. And, when they realize it’s really bad, they’ll decide content marketing doesn’t work—instead of realizing they’re terrible at executing the tactic. Executives will look to fill their teams with those who have a proven history of not only flawless content marketing creation, but its distribution and monetization as well. Why do you do content marketing?
    [Marketing] How to use Inbound Marketing for your Coffee Bar
    All successful businesses have one thing in common, they have great marketing and they care about their customers and coffee shops are no exemption. As the coffee shop business offer great opportunities to make big money it also deserves special attention in different areas. I do not now go to explain the different coffee beans now. I am talking about the opportunity which inbound marketing offer to a coffee shop. Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis. Coffee Shop Facebook Marketing: 4 “Hot” Examples.
    [Marketing] 37 of the Best Facebook Page Apps for Brand Marketing
    One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. . There are thousands of social media marketing tools for Facebook that assist brands with managing and enhancing their Facebook marketing activities. Here are 37 of the top Facebook apps on the market, ranging from design and customization to creating engagement with polls to blogging and video integration. Branding Facebook Marketing Social Media Social Media Marketing Social media marketing
  • JEFF KORHAN  |  MONDAY, MARCH 23, 2015
    [Marketing] Social Selling: Getting Buyers to Know, Like and Trust Your Business
    Get Weekly Marketing Updates. The Social Marketing Process ™. Your online (and offline) marketing needs to be less about your business and more about how it helps its customers. You can still get your virtual pass to Social Media Marketing World 2015. If you enjoyed this episode of This Old New Marketing podcast, please  head over to iTunes  or Stitcher to leave a rating, write a review, or subscribe. Your online (and offline) marketing needs to be less about your business and more about how it helps its customers. Listen to the Episode Below (0:28:42).
    [Marketing] Customer-Focused Content Marketing Strategy
    By now it should be clear to most that content marketing strategy is embroiled in a saturation problem. This has been evolving over time, and was really brought to the forefront for many marketers in Mark Schaefer’s post on  Content Shock. And while, in many ways, that post launched an on-going debate about the reality of “content shock,” one fact can’t be denied—any content marketing strategy must take into account the content saturation problem. Content Marketing Strategy: The Devil is in the Details. Content Marketing Strategy Requires Listening.
    [Marketing] Is Inbound Marketing is to expensive for YOU too?
    Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer. With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums. Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis. Most business has not the resources and the knowledge to execute a powerful and result driven inbound marketing strategy. Simply nothing!
    [Marketing] What Grandma Can Teach You About Social Media Marketing
    Even though your grandma might not be savvy on the newest Facebook and Twitter trends, she can still teach you a lot about social media marketing. Electronics are truly the go-to when it comes to marketing yourself or your small business and it can be easy to dwell on the numbers you’re trying to reach, while forgetting about the actual people that you are marketing to.  . Instead, take 5 minutes to send a quick personal thank you:   So how can common courtesy and attention to specifics make all the difference when you’re using social media to market your business?
    [Marketing] Why CMOs Should Stop Being Addicted to Pay-per-Click Ads
    Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. The usual approach from marketers is to simply run more ads and spread them out in different places — all in the hopes that they will stick somewhere. As more and more marketers are discovering, it’s impossible to. Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for.
    [Marketing] Humanize Email Marketing for Results
    If you expect to get your marketing emails opened and read, you need to consistently deliver useful information, while also respecting the cardinal rule of content marketing – quickly and clearly make your point. What is most important is designing an email marketing program that encourages actions that progressively lead to sales – and more than likely these actions will require human interaction. Strategically Plan Your Email Marketing. Tips for Humanizing Email Marketing. #1 – Emphasize why you are confirming the receipt of your message. 
    [Marketing] Hybrid Sharks and the Evolution of Marketing
    used to work for a database marketing firm. Now I work for a direct and digital marketing firm. In fact, it seems that everyone in advertising, marketing, PR, media, web design, social media, and direct says they are also digital firms. We still are a database marketing firm — but we have to be a lot more. We have to manipulate data, analyze data, plus create sophisticated digital “windows” for our clients, so they can make smarter marketing decisions. Hybrid marketing does not rely on a single ad campaign … to deliver a consistent message. Barb Coté.
    [Marketing] The Importance of Brand Recommendations in Your Marketing Strategy
    Knowing why and how consumers use recommendations will help you create more effective marketing programs. His research also shows that “a 12% increase in brand advocacy, on average, generates a 2x increase in revenue growth rate plus boosts market share” and, conversely, “a 2% reduction in negative word-of-mouth boosts sales growth by 1%.”. recent report by social media marketing agency Zócalo Group delves into how consumers view on- and offline recommendations from their friends, family, and peers. What does this mean for brand marketers? According to a U.K.
  • SPIN SUCKS  |  MONDAY, AUGUST 27, 2012
    [Marketing] Five Things Bacon Can Teach Us About Content Marketing
    This cultural phenomenon didn’t take shape overnight and there are hidden secrets to bacon’s success that can be applied to a content marketing strategy. Five Things Bacon Can Teach Us About Content Marketing. Have a problem with a boring, or less than flattering marketing message? Like a good content marketing strategy, bacon is always top-of-mind. This should be the goal of your content marketing efforts. Jason Miller  is the social media manager at Marketo and a regular contributor to the Modern B2B Marketing Blog. Necessary? Useful and entertaining?
  • INBLURBS  |  FRIDAY, AUGUST 19, 2011
    [Marketing] Social Media puts your business at risk! Are you prepared?
    The marketing technology company Alterian found out that 80% of companies struggle to analyze their social media data. As social media marketing is estimated to increase in the next twelve months by up to 25% companies should have clear how the online – social media conversation can impact their brand. Receive free daily email alerts of your brand, company, CEO, marketing campaign, or on a developing news story, a competitor, or the latest on a celebrity. How about your business? Are you monitoring social media to know what conversation is going on about your company?
    [Marketing] The Importance of Content Marketing When Building SEO Strategies [Infographic]
    Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. However, she also mentions that even though 90% of marketers think content marketing will become more important over the next year, more than 60% still haven’t invented a content marketing strategy at place. 94 % of marketers believe that the users  analysis of the site’s perceived value will increase in importance as a ranking factor.
    [Marketing] Why Emotional Headlines are Good for Your Content Marketing
    We started testing the most (and least) shared headlines using the Emotional Marketing Value (EMV) Headline Analyzer as made available by the Advanced Marketing Institute. According to the Advanced Marketing Institute: Most professional copywriters’ headlines will have  30-40 percent EMV Words  in their headlines, while the most gifted copywriters will have  50-75 percent  EMV words in headlines. Perhaps they could be an asset to your content marketing after-all. The post Why Emotional Headlines are Good for Your Content Marketing appeared first on Spin Sucks.
    [Marketing] Lessons from HubSpot’s State of Inbound Marketing Report
    HubSpot last week released its 2013 State of Inbound Marketing report,  this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. Companies spend, on average, about a third of overall marketing budgets on inbound tactics. • For the third straight year, nearly half of marketers plan to increase spending on inbound marketing activities in the coming 12 months. Inbound marketers plan to hire an average of 9.3
    [Marketing] Customer Experience: How to Use Social Media to be Amazingly Helpful
    Get Weekly Marketing Updates. Shep’s Top Sales or Marketing Advice – Take what you write and record it as a YouTube video. If you enjoyed this episode of This Old New Marketing podcast, please  head over to iTunes  to leave a rating, write a review, or subscribe.   If you use Stitcher , click here to leave a rating, write a review, and subscribe. About the Author:  Jeff Korhan, MBA, is the  author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  and host of  This Old New Business podcast. Download. iTunes. Stitcher.
    [Marketing] How Marketers are Using Facebook: New Study by Marketing Profs Director of Research Tim McAtee – Part 2
    Facebook takes the work of navigating the web out of the hands of the user and that’s one reason why it is having success with marketers says Tim McAtee, Director of research for Marketing Profs. Facebook is seeing enormous usage by corporate marketers and yet it’s truly still the early days of sophisticated use says McAtee. Marketers are mainly using Facebook to drive traffic to get to their corporate websites. For B2C marketers, Facebook is a more effective tool than for B2B marketers. To find out more about the study go to
    [Marketing] 21 Fantastic Facebook Marketing Guides
    marketers have a love-hate relationship with Facebook. On the other, marketers don’t “own” their presence on Facebook, consumers continue to have privacy concerns about the site, and Facebook is constantly making changes to its interface and other functionality, including recent modifications that have drastically reduced organic reach for brands. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Many (most?) Hell Yes!
  • PAMORAMA  |  SUNDAY, JUNE 30, 2013
    [Marketing] The Top Benefits of Social Media Marketing [Infographic]
    89% of marketers say that social media generates more business exposure. There are a million articles and blog posts out there that sing the praises of social media marketing — how social networks like Twitter, Facebook, and Pinterest have had a major impact on lead generation and sales. Social Media Examiner recently released its 2013 Social Media Marketing Industry Report, which set out to uncover the “who, what, where, when, and why” of social media marketing. 69% of marketers use social media to gather marketplace intelligence.
    [Marketing] Marketing Automation: Fact or Fiction
    By Alex Miller If your company is struggling to find a balance between quantity and quality in its marketing plan, marketing automation may provide a solution.  Marketing automation systems are experiencing a surge in popularity; in fact, 84 percent of the top companies in the U.S. are using or plan to use marketing automation in 2015.   And marketing automation isn’t just for the big corporate behemoths, either.  Ninety-two percent of smaller businesses state they plan to make room in their marketing budget for it.
    [Marketing] The State of the Internet Marketing World [Statistics]
    Tweet HubSpot , the Internet marketing blog, has created an interesting overview of the state of the internet marketing world presenting several different statistics useful for brands to take into account when having a social presence. Use paid and organic marketing on Facebook to influence the conversion actions that drive your business. According to the model below (presented in HubSpot’s marketing stats white paper ), Facebook drives the conversions for B2C. Make sure it is an integrated part of your marketing strategy too.
    [Marketing] 11 B2B Marketing Predictions for 2011
    Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Enjoy! Email this to a friend?
    [Marketing] 5 Best Practices for a Successful QR code Marketing Campaign
    Are you wondering how to use QR codes to enhance your marketing? This article (now updated) first appeared in Social Media Examiner  where I am a regular contributor.  It’s another great resource to help you with your small business marketing. . QR and other two-dimensional (2D) codes can be readily integrated into your current business marketing practices to bring your online content to a mobile audience in real time. For this reason, early adopters are eagerly putting them into practice to get to market first and capitalize on the trend. Why QR codes? Need more?
  • SPIN SUCKS  |  THURSDAY, JULY 21, 2011
    [Marketing] Grow Your Sales with Inbound Marketing
    That is the essence of inbound marketing is it not? Marcus has pretty much rocked the swimming pool industry through the use of content marketing. If a business owner/content marketer is ‘thinking’ the right way, they should have an endless supply of blog articles that will not only benefit readers and potential customers, but will also be appreciated by the search engines. CT, he will join Gini as she asks him what works, what doesn’t work, and the best practices you can use in your marketing programs. I think you know we are pretty passionate about blogging.
    [Marketing] Make Your CFO a Social Media Fan
    Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI?  If you’re concerned about social media cost justification, you’re not along.  A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday.  If the CMO’s lacked ROI confidence, then just imagine what a CFO or CEO survey might have told us! FOUND the ROI of Social Media for B2B Marketers! Never is that more true than at budget time. Improved Customer Support.
    [Marketing] 8 New B2B Video Content Marketing Trends
    This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. While it’s well understood that video marketing is an extremely unique and valuable tactic to reach consumers effectively, marketers often feel paralyzed by the daunting task of creating useful videos. B2B companies like to give the idea of “humor” in their marketing the brush-off. But more than that, he explored why certain marketing sells and other marketing doesn’t.
    [Marketing] Friday Clicks [Volume 1] | The Best of the Social Media Web
    would like you to keep in mind these aren’t just your standard “Facebook Announces Timeline” links (like you could find at TechCrunch or Mashable , for instance), but more in-depth analysis on the social media and marketing industry. I’d love to hear your thoughts in the comments, or over on our OSM Facebook or Twitter pages! Tweet Hello loyal readers, Jeremy here. I’ve decided to start a new Friday series here on the OSM blog. It ended up being some of the most popular and widely read posts I ever did. Click here ). Click here ). Click here ). Click here ).
    [Marketing] 17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools
    He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Adam Singer is a digital marketer and blogger at The Future Buzz. Kristi Hines is a freelance writer and marketing consultant. Jay Berkowitz is is the owner and founder of B2B marketing company Here’s what they told me: Shannon Paul. Jason Falls.
    [Marketing] How Private Air Charter can profit from Inbound Marketing
    Like market leading airlines, private air charter is in a very competitive business. With the proven inbound marketing strategy a private air charter company can place them self in an unrivaled position against their competition! Marketing has changed and Private air charter business’ need to be where their audience is on the internet. The market leading airlines are! Private air charter business’ need to utilize the Inbound Marketing strategy for their business to get found, to get leads and to increase their customers and revenue! Social Media Marketing.
    [Marketing] Modern Chamber Marketing: How to Successfully Build a Digital Community
    Join me and Frank Kenny as we discuss how to succeed these days with digital marketing. The energy really takes a jump during our exchange of not just what’s working with digital marketing and networking, but also how the interruptive practices of old can turn away potential customers in a heartbeat. What was true in the early days of digital marketing is even more relevant today: You have to experiment, fail, learn, and adapt. Caring enough to take the time to connect with people one-on-one is a powerful way for succeeding with digital marketing. Kenny.
    [Marketing] Why Social Media is Key to the Future of Experimental Marketing
    Marketing practices have evolved considerably in recent times, as businesses have looked beyond the quest for profit and instead sought to empower consumers as a part of their brand. Social media has played a huge part in this drive, and the mediums compatibility with experimental marketing is at the forefront of this evolution. By its very nature, experimental marketing is an evolutionary and constantly changing entity. Social media is a similar concept, as its journey from social networking site to professional market tool has been remarkable. The Bottom Line.
    [Marketing] Are Phone Calls a New Marketing Trend?
    Differences Call for a Marketing Mix. Those of us with formal marketing training are familiar with the term marketing mix.  It recognizes that diversification is the most reliable path to maximizing marketing results. find that many marketers and business growth consultants are incapable of making this application because they tend to lean on their favorite solutions. Will social media marketing solve all of your marketing problems? If there are marketing methods that are working for your business you should by all means continue using them.
    [Marketing] Get Up to 40% Revenue Boost through Content Marketing
    Strategic content marketing has proven as one of the best ways to create brand awareness. Content marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers. Companies utilizing content marketing strategy report n up to 2,000% lift in blog traffic and 40% boost in revenue. The most popular ways of content marketing are blogging, social media and video. Infographic: The Rise Of Content Marketing. Publish buyer persona oriented remarkable content. Pictures. Whitepapers.
    [Marketing] Your Marketing Strategy Needs to Keep Pace with Digital Culture
    But as consumers quickly ditch in-store shopping in favor of the speed, ease of use, convenience and massive array of product options made possible by online and mobile devices, a brand’s digital marketing culture matters, a lot. We spend our marketing dollars and resources in search of ways to “one-up” our competitors. Because of these challenges, we often see brands looking to digital marketing to move the engagement and revenue needles in the right direction. We can no longer envision “big ideas” and creative marketing without the support of big data. Not much.
    [Marketing] 3.5 billion Reasons for Content Marketing on Facebook for Lead Generation
    From completing your Facebook profile to the registration of a business page. 2.) Or you could shorten your learning curve and save time and money through trial and error by hire a professional agency to help you with your social media marketing like Facebook. You could be one of those smart marketers who are doing content marketing on Facebook to generate new business leads. Facebook pictures are also in the game of content marketing. Social media marketing is the new SEO. More than 3.5 shared each week on Facebook. How mentioned above there are more than 3.5
    [Marketing] Are Personas the New Customer Segments?
    The digital concept of Persona is catching up with the database marketer’s idea of Segmentation.  Marketers commonly talk about Personas in the plural, and this is a great thing for improved relevance for consumers.  And there’s no doubt that the word Persona has become more of a digital buzzword — and  anything  digital is more buzzworthy than traditional marketing concepts like “segments.”  So, the word Persona has begun to be used almost interchangeably for Segment. About the Author: Martha Bush is SVP of Strategy & Solutions at  SIGMA Marketing Group.
    [Marketing] When Content Marketing Lets You Down
    Ah… content marketing. “Let’s do some content marketing!” When content marketing lets you down. This is a classic case of being let down by content marketing. When Content Marketing Lets You Down is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn When Content Marketing Lets You Down. Content Marketing Shonali Burke content marketing enewsletter permission marketing The hot new kind on the PR block. It’s all the rage these days, isn’t it? ” they say. Not cool. 2.
    [Marketing] Real-Time Marketing or Data Driven Marketing?
    While the goods being sold were a great mix, and kept the bakery successful, it was what the owner did to keep it that way that interested me (and probably instilled the first concept of marketing to my subconscious). Real-Time Marketing or Old School Initiative? It received praise from various publications, and was used by many social media consultants as the dawn of real-time marketing. While there’s no doubt it was a masterful stroke of quick thinking and marketing on the day, it was more than just that. Real-Time Marketing, Before Social Media.
    [Marketing] Five Cultural Reasons Marketers Fail to Keep Up with Consumers
    Yet, marketers and managers continue to struggle in keeping up with buying behavior and consumer attitude shifts , let alone in turning them into opportunities. There are several ‘types’ of reasons why marketers and executives are alienated from their customers and consumers – which we all are – in general and are not able to turn their organization into an optimization organization that is as by definition very close to its customers, ecosystem and the touchpoints within it. Email marketing, for instance, still delivers high responses. The shift is clear.
    [Marketing] The Marketing Technologist: Time has Come!
    Said differently, I think they are looking for Marketing Technologists! This got me thinking about an idea I’ve had for the past year about the need for a new role in the marketing organization: Marketing Technologist. In researching the concept further, I came across the Chief Marketing Technologist blog by Scott Brinker. Brinker recently published an article in Advertising Age titled, The Case for a Chief Marketing Technologist (September 29, 2010), in which he states: “Marketing has become deeply entwined with technology. No related posts.
    [Marketing] The Ripple Effect of Blogging: Inbound Marketing is Not Enough to Exist
    Often, inbound marketing, one of those new terms we have invented in the ‘social media age’, is defined as a combination of marketing strategies that focus on “being found” by people in the online space. It consists of what we now call content marketing (including blog marketing), social media marketing (which really is not about being found alone), Search Engine Optimization and so on. Inbound marketing is not about being passive. Outbound marketing is not just about begging: blog, exist and tell about it. must admit I haven’t read David’s book.
  • INBLURBS  |  TUESDAY, MARCH 22, 2011
    [Marketing] 6 Reasons for a corporate blog to get business leads
    Corporate blogs are now of the prominent inbound marketing strategies to gain targeted web traffic. In other ways, it is one of the effective efficient inbound marketing strategies to improve search engine rankings. Corporate blog is recommended by top marketing consultants in Internet today. Decrease marketing budgets. This helps in decreasing marketing budgets for driving new leads. Do you know the marketing effectiveness of your website? Advantages of having Corporate Blog. Corporate blogs are gold mines for business online. Tweet this on Twitter!
    [Marketing] B2B Marketing: Trust + Community = ROI
    Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from people that they trust and in B2B Marketing part of our job is to shorten the time spent building trust so sales can have an easier time and focus on selling. This is actually good news for the B2B Marketer. Building demand for their unique point of view. Tweet This!
    [Marketing] Why visuals are the most important element of content marketing
    This is the fifth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Content Marketing cision content marketing content marketing strategy marketing strategy videos viral marketing visual marketing visual storytelling Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. here’s a post I wrote about their nifty content amplification tool ). For more of this series (and others)  please subscribe to my YouTube channel.
    [Marketing] Content Marketing Tools: How to Get Relevant Website Traffic
    Get Weekly Marketing Updates. Ian Cleary is best known as “the tools guy,” especially as it relates to content marketing and social media. The links to all of the tools will be listed in the show notes below, so just site back and learn as Ian reveals his go-to content marketing tools, and more important, his strategy for using them well to accomplish practical marketing objectives. Ian Cleary is the founder of RazorSocial, which helps companies become more productive and get results with content marketing and social media through the use of technology. later.
    [Marketing] 7 Easy Steps on How to use Twitter to Reach Your Revenue Goals
    Here are some numbers to try to compare the effectiveness of Twitter and Facebook for marketing: An average Facebook user has an average of 130 friends compared with a Twitter user and his average 300 Followers. These numbers give you a small idea of marketing effectiveness of booth social media platforms. Infographic: Twitter Marketing. Content Marketing Real-Time Marketing and PR social media marketing inbound marketing for business Social Media for business Socialsphere twitter marketing for businessTwitter users share 1.5
    [Marketing] Old school marketing vs. inbound marketing
    In the times before internet, social media hype and inbound marketing strategy businesses used to do trade shows, cold calling, writing and sending out sales letters to their audience and doing industry related magazine ads. Maybe you should take a closer look to business directory listings, Trade Magazines , PPC and Social Media behavioral marketing. Do you know the marketing effectiveness of your website? You are also active in Foursquare and have set your place in Google places. But do you really think this is all you can do? And here is the problem!
    [Marketing] Micromarketing: Relationship Marketing Through Advocacy
    Since I have been a social media enthusiast for some time, I knew about many examples, but I would imaging most marketers would learn even more.  Throughout, Greg uses many allusions or outright callouts to interactive marketing techniques – SEO, PPC, display advertising, web analytics and measurement concepts, and more.  Marketers need to keep those concepts in mind, since micromarketing doesn’t exists in a bubble. Chapter 7 flips the concepts that traditional marketers are used to; “reach” is no longer the means to drive business results, it’s an outcome. 
    [Marketing] Business cards and why still to use them in social media
    Do you know the marketing effectiveness of your website? inbound marketing social media marketing blog management blog marketing blog service blog solution blog templates blog websites internet advertising nbound marketing agency search engine services small business marketing social media marketing agency starting a blog targeted web traffic web marketingBusiness cards are still very important for all the business whether online or offline. Social media is effective for business online and you should use it better for your growth.
    [Marketing] 19 More Outstanding Social Media Marketing Guides
    While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. The post 23 Outstanding Social Media Marketing Guides , published here a few weeks ago, answered questions about social media trends, the evolution of social media marketing best practices, and how to optimize use of visual content. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? Image credit: KISSmetrics. Thank goodness!).”
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