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    [Marketing] Google Goggles Marketing Experiment
    Google Goggles Marketing Experiment. Tags: Marketing Mobile Google Goggles has teamed up with five companies to test using Goggles as a way to further engage customers. More information on the experiment can be found here: [link]. This content from: Freelance Social Media. ShareThis.
  • JUGNOO  |  TUESDAY, APRIL 24, 2012
    [Marketing] Social Media Marketing: Get On Board Or Get Left Behind
    The concept of marketing your small to medium sized business to individuals quickly became a thing of the past. Well, word of mouth marketing, more commonly known as social media marketing, is back – and it’s more immediate and powerful than ever before. Over the last few years, with advancements in mobile technology, social media marketing has changed how companies interact with customers and, more importantly, how customers interact with companies. Online marketing – or social media marketing – is an extremely cost effective tool. Convince Me!
    [Marketing] Best Tips for Successful Social Media and Digital Marketing in 2014
    'Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my  most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. know first hand that so many businesses (1) struggle with human and financial resources for social media and digital marketing and (2) find it  confusing to choose the most important and effective tactics with limited resources. Email List and Email Marketing.
  • E-LIGN  |  TUESDAY, AUGUST 20, 2013
    [Marketing] 5 Reasons to Outsource Your Marketing
    'Marketing is too important to be left to chance or inexperience. Outsourcing can be an effective strategy to market your business while saving time and money. Small businesses gain many advantages from outsourcing marketing efforts: 1. Enlisting marketing specialists makes it easier to promote your products and services among your target demographic. Marketing specialists understand how to use promotional tools like email , search engines , and social media to gain maximum exposure. Outsourcing can help your business boost its ROI in marketing efforts.
    [Marketing] The 6 Step Inbound Marketing Process [Infographic]
    I wanted to share this fantastic and easy to understand infographic I came across outlining the Inbound Marketing Process. According to their website, Impact Branding & Design is a “Creative team of inbound marketing professionals that develop and execute highly effective online marketing campaigns.” ” The Inbound Marketing Process infographic can be found on their original blog post here. Step 1: Develop a successful marketing strategy Determine the purpose of your marketing by establishing clear goals, objectives, and challenges.
    [Marketing] 21 Fantastic Facebook Marketing Guides
    marketers have a love-hate relationship with Facebook. On the other, marketers don’t “own” their presence on Facebook, consumers continue to have privacy concerns about the site, and Facebook is constantly making changes to its interface and other functionality, including recent modifications that have drastically reduced organic reach for brands. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” 'Many (most?) Hell Yes!
    [Marketing] Vulcan Marketing
    Why, why, why create yet another type of marketing? It’s just a metaphor for emotionless marketing without personality, a danger we face in the age of marketing automation. Vulcan marketing refers tongue in cheek to an over-focus on big data driven algorithms, automated paths, statistical decision making and content decisions. The beauty of Spock’s character — half Vulcan and half human — were his struggles to embrace humanity, much like today’s marketers. It’s not that marketing automation is bad. Image by Bohman.
    [Marketing] The Effect of Gamification on Marketing
    point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service:  gamification is exciting because it promises to make the hard stuff in life fun. One non-marketing example is turning on your favorite music while you clean the kitchen. If you know your customers and have developed some buyer personas, figure out what makes life enjoyable and add an element of that to your online marketing strategy somehow. What a difference some good music makes!
    [Marketing] Studies prove Social Media Marketing lasts longer
    The Social Media marketing return on investment is a major factor why businesses choose to step into social media marketing and the two communications here. This proves that social media marketing and two way communication lasts longer than ordinary one marketing blasts from yesteryear. Infographic: B2B Social Media Marketing. Social media has proved in the past years that it can bring positive ROI when done right. Some successful examples are Intrepid Travel , Easy Lunch Boxes , SnapRetail just only to name some of them. And that’s good!
    [Marketing] How Consistent Content Marketing Builds Your Community
    That’s one of the keys to building your community with content marketing. Since content marketing is designed to provide value for prospective buyers with the intent of encouraging profitable customer actions, it makes sense to apply those same standards to content marketing. To effectively communicate what your business stands for, your content marketing must keep regular hours – just as your business does.  There are three reasons why consistent content marketing builds your audience. 3 – Your Content Marketing Gets Progressively Better.
    [Marketing] 10 Ways to Use Social Networks for B2B Marketing
    With those basics established, here are 10 ways for small (or really, almost any size) businesses to use social networks for marketing and PR. What helps most, however, is having your content shared and passed along by others with high influence in your market space. Perform competitive and market research. Knowing what kinds of questions your prospective customers are asking, what problems they are trying to solve, and their opinions and observations about competitive firms can help you develop content that better meet market needs and set you apart from competitors.
    [Marketing] MMA Michael Becker: Mobile Marketing Strategy Must Tap Context, Data
    In the last shopping days before the holidays my guest is Michael Becker—North America Managing Director for the Mobile Marketing Association (MMA) and a leader in the mobile marketing industry. He’s active in the industry as an entrepreneur, an academic and a recipient of  the Direct Marketing Educational Foundation Rising Stars Award for his tremendous contribution to the mobile and direct marketing industries. “We always talk about Black Friday or that weekend being the biggest sales weekend for marketers.  Press release ]. 24:00].
    [Marketing] Sorry, Social Media, But Marketing Is Still Cool
    As social media continues its assault onto the mainstream audience, one of the side-effects has been the emergence of the view that marketing isn’t allowed in the space. Conversations on blogs, Twitter, LinkedIn and elsewhere are vocal in the opinion that marketing is dead; we choose who we buy from and whose reputation we ruin; what gets our eyeballs and what doesn’t. Any time a new marketing platform comes out means that the “old school&# is dead as it was; but now you use it in conjunction with the new. Marketing social media
    [Marketing] Digital Marketing for Small Business
    Digital marketing is nearing a point of critical mass, one that will take most small businesses by surprise. Digital marketing involves the free exchange of valuable information in the form of interchangeable energy – and that is no doubt going to change forever how we all do business. Change and Digital Marketing Leadership. It was not long ago that all small business marketing was accomplished in a tangible, non-digital format. The earliest forms of digital marketing were television and radio. There are two reasons for this. Guess what?
    [Marketing] How to use Traditional Marketing Styles in Online Marketing
    She has worked in marketing and advertising in Chicago for the last 5 years. Marketing has long since moved thoroughly into the digital age and become an entire industry unto itself within the context of the internet and worldwide web. However, despite more than 15 years of at first slow and later explosive digital growth, the current 70+ billion dollars spent per year on online marketing are a tiny fraction of the mainstream advertising/marketing industry’s annual spending of over 600 billion dollars. The basics of marketing still apply.
    [Marketing] 14 Brilliant B2B Marketing Strategy Guides
    'Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. How should b2b marketers adjust their strategies to keep up with this evolution? Which long-held beliefs of b2b marketers need to be discarded? What do elite marketers do well that their more average counterparts don’t? Find the answers to those questions and others here in more than a dozen insightful guides to b2b marketing strategy from the past year. This increases the cost per opportunity.”);
    [Marketing] 2012 Marketing: Five Ways to Power It Up
    This reminded me of the lesser-known, and rarely-discussed side of marketing. Behind the public side of marketing there are fundamental mechanisms that take place. And, just like cooking, marketing is a process that culminates in a quickly-consumed output. Much too much conversation happens around the output so I decided to put together a list of the “secret sauce” ingredients that will help you improve your marketing efforts, starting with the foundation. Every business needs a website, marketing (old and new), SEO, and PR. marketing calendar is your map.
    [Marketing] Association Social Media Marketing
    Social Media Marketing for the National Bicycle Tour Directors Association (NBTDA). Tags: Implementation Presentations associations social media 101 social media marketing Found a really nice 101 slide deck created for the National Bicycle Tour Directors Association. Take a look and see what you think. We expect you to be ticking off at least some of the boxes on this one (it’s ok if you’re not quite doing some of the end stuff yet). Otherwise, go get on it. Seriously now! Time is marching on! Contact us if you need help.
    [Marketing] 3 Steps to Building Your Content Marketing Mission Statement
    'As content marketing begins to go mainstream, it is now essential to make it better. If you are unclear about the role of content for driving your marketing efforts, reread the first chapter of Built-In Social: Essential Social Marketing Practices for Every Small Business. However, in addition to attracting the attention of buyers, your content marketing should also be designed to directly influence profitable customer actions. . Let’s break the development of your content marketing mission statement into three important considerations. How about you?
    [Marketing] Make It Fun: Gamification & Marketing
    Those two factors, fun and competition, are effective in marketing because they create engagement. The fact that you are doing something because it’s rewarding in some way goes past “playing a game” and into areas like education and marketing. If you haven’t developed an empathy map and buyer personas, your marketing doesn’t have a focus. Your marketing may use games, or it may be something entirely new. Online and Offline Marketing and Advertising empathy map gamification marketing I’m guessing because it was fun.
    [Marketing] The Social Marketing Roadmap [Infographic]
    For a ready reference, you can take a look at this infographic where marketing experts tell you what to keep in mind while designing your social media strategy, whether you are just starting with it or you are already present there! The infographic called The Social Marketing Roadmap is compiled by Awareness Inc , one of the fastest growing tools to help companies organise, manage, engage and measure their social media activities. Social Marketing Insights from Leading Social Experts. How to Drive Business Value with Social Marketing Funnel [white paper].
    [Marketing] Buyer Personas: The Keys to Content Marketing
    One of the basic tenets of marketing is to define your target customer. You need to learn about what your audience values, the problems they’re trying to solve, and where they are in their decision-making process in order to give them what they’re looking for and address their needs through content marketing. Developing buyer personas creates 3 primary advantages for marketers: They improve the return (ROI) on strategic marketing  activities. Most companies have limited marketing funds that have to be allocated to many marketing initiatives.
    [Marketing] Micromarketing: Relationship Marketing Through Advocacy
    Since I have been a social media enthusiast for some time, I knew about many examples, but I would imaging most marketers would learn even more.  Some key thoughts that struck me while reading the book: - Greg is very adept at taking social media examples and talking about them in terms that “traditional&# marketers will understand. Throughout, Greg uses many allusions or outright callouts to interactive marketing techniques – SEO, PPC, display advertising, web analytics and measurement concepts, and more.  The Marketing Hot Seat (18). Some Criticisms.
    [Marketing] Two B2B Social Marketing Initiatives Worth Checking
    Other new stuff that they’re doing (and this comes directly from the press release): The industry’s first online design hub – the element14 knode – designed to help engineers accelerate design and development and bring products to market faster than ever before. B2B communities marketing Social Media videoA couple of notable B2B efforts have caught my eye recently that I wanted to share. One is Element14 , a social community for engineers sponsored by an electronics distributor of the same name. This is a commerce play, incidentally. It respects its audience.
    [Marketing] How to Calculate Social Marketing ROI
    This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. In conversations with hundreds of marketers over the last few years, we’ve observed that few of them closely track the ROI of their social marketing programs. Market influence. They include Indium Corp.,
    [Marketing] Where Do Forums Fit Into Social Media Marketing?
    As someone that previously worked at an internet marketing company, I was always amused when a client would become obsessed with their Facebook or Myspace profile (yes, this was a few years back) and ask us to dedicate an unreasonable amount of resources to managing it. When I worked at an internet marketing company in Los Angeles, strangely enough it was only the plastic surgeon clients that right off the bat understood the importance of keeping tabs on all facets of social media. Marketing Social Media Forums SMMWhere do forums fit in? If that works for them, great!
    [Marketing] Where Do Forums Fit Into Social Media Marketing?
    As someone that previously worked at an internet marketing company, I was always amused when a client would become obsessed with their Facebook or Myspace profile (yes, this was a few years back) and ask us to dedicate an unreasonable amount of resources to managing it. When I worked at an internet marketing company in Los Angeles, strangely enough it was only the plastic surgeon clients that right off the bat understood the importance of keeping tabs on all facets of social media. Marketing Social Media Forums SMMWhere do forums fit in? If that works for them, great!
    [Marketing] Integrated Marketing: Why a Broader Customer View Matters
    Integrated marketing 'Some of the main success factors in today’s digital and social business environment are integration, a holistic strategic view, a focus on the ‘people’ dimension (why would anyone want to collaborate, for instance) and the optimization of the customer experience as the total sum of touchpoint and brand experiences/perceptions. This goes for all types of [.].
    [Marketing] How Duct Tape Marketing legend John Jantsch uses social media
    You probably already know John Jantsch from his wildly (and still) popular book Duct Tape Marketing. The book, and the movement it spawned, is based upon simple, back-to-the-basics, marketing systems any business owner to apply TODAY to grow business. He’s a kindred spirit: he starts with a working definition of marketing and then builds a process based upon it. Too many of us present social media like it’s a cure-all or the ultimate marketing toolkit. Marketing is a series of decisions and actions. Tags: Marketing Bravo.
    [Marketing] The FT: content marketing lessons
    The lessons for content marketers, and struggling news organizations in particular, are clear.  Featured Headline Media Content marketing Financial Times Newspaper Press Gazette 'Newspapers  struggling to find an online model that pays the bills might find a little light at the end of the tunnel, if they look towards The Financial Times (The FT). According the Press Gazette , The FT’s head of operations Mary Beth Christie recently said, “We are now digital-first and we believe our content is valuable. We had a hard paywall similar to The Times.  million people worldwide. Simple!
    [Marketing] Facebook Marketing: Attracting Your Ideal Audience
    Get Weekly Marketing Updates. have not been a big fan of Facebook for marketing my business. Plus, you’ll learn a few tips for integrating Facebook marketing into an overall digital marketing strategy. He is also a Facebook marketing speaker, strategist, and writer for notable business publications. Mike’s Top Sales or Marketing Advice  - Know your ideal audience and speak directly to them in your messaging. Here is the link to the 3 Key Elements of a Digital Marketing Strategy post that Mike mentioned. Download Audio. iTunes. Stitcher.
    [Marketing] Holiday Marketing Tips for Small Businesses
    It only makes sense that businesses should try to make the most of social media as well as other marketing tactics during the holidays. Let’s explore some types of internet marketing that retailers can use during the holidays: · Email. Email marketing is far and away one of the most common ways that retailers promote sales and specials during the holidays. If your company wants to utilize email marketing strategies, it’s important to be careful not to alienate your customers. An email marketing company can help guide you in the right direction.
    [Marketing] The Two Faces of Marketing
    Beth Harte is a seasoned marketing and communications thought leader, author, and speaker with a passion for excellence and a pragmatic mind for business and results-oriented outcomes. When Gini Dietrich asked me to share a version of my tongue-in-cheek 9 Truths About Marketers post on Spin Sucks , I responded with a resounding “heck, yeah!” If there is an industry where spin runs rampant—it is marketing. The first challenge comes from the fact that marketers come in all shapes and sizes. Some end up being great marketers and others… not so much.
  • SPIN SUCKS  |  THURSDAY, JULY 21, 2011
    [Marketing] Grow Your Sales with Inbound Marketing
    That is the essence of inbound marketing is it not? Marcus has pretty much rocked the swimming pool industry through the use of content marketing. If a business owner/content marketer is ‘thinking’ the right way, they should have an endless supply of blog articles that will not only benefit readers and potential customers, but will also be appreciated by the search engines. CT, he will join Gini as she asks him what works, what doesn’t work, and the best practices you can use in your marketing programs. I think you know we are pretty passionate about blogging.
    [Marketing] Best Internet Marketing Posts of 2010
    2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing. General Online Marketing. Today, I turn 30.
    [Marketing] Why Digital Marketers Need to Get More Personal
    As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. Nearly every online marketing vendor touts some form of personalization as the secret sauce for helping to target customers. The potential of personalized online marketing, when done well, is enormous—and for that reason, it’s a compelling sell. But personalization isn’t just marketing hype. It makes sense.
    [Marketing] 3 Proven Blog Post Marketing Strategies That Most Bloggers Overlook
    While writing ebook I realized that 75% of blog marketing success comes from following a step-by-step process for promoting each of your posts. Here are three of my favorite blog post marketing strategies to get you started: Repurpose: Any blog post can be converted into 3 separate types of content: 1. Blog marketing success depends on doing what your competitors won’t.   (Tweet this). Click Here to Get More Clever and Unorthodox Blog Marketing Tactics. Blog Marketing 'Do you publish and run? It looks like this. Sound familiar? Create a slide for each point.
    [Marketing] B2B Marketing needs a stronger Why
    Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Notice that marketers don’t make that list (duh) but also think about how much more content you have been getting from those sources now that social media has arrived. And I would argue this is exaggerated even more when it comes to B2B Marketing. Ok so now that I depressed you – lets talk about what I have been thinking B2B Marketers need to do. first heard of Simon Sinek from the boys over at Marketing over Coffee John Wall and Christopher S Penn.
  • PAMORAMA  |  SUNDAY, MAY 19, 2013
    [Marketing] 7 Facebook Marketing Case Studies
    'Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. As your company invests in the social network for marketing, advertising, and branding, it’s useful to have a few examples of what others have done with the platform. Facebook Marketing Case Studies is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. HubSpot. Drive customer engagement and generate more leads.
    [Marketing] Why We Shouldn’t Confuse Real Time Marketing with Data Driven Marketing
    While the goods being sold were a great mix, and kept the bakery successful, it was what the owner did to keep it that way that interested me (and probably instilled the first concept of marketing to my subconscious). Real-Time Marketing or Old School Initiative? It received praise from various publications, and was used by many social media consultants as the dawn of real-time marketing. While there’s no doubt it was a masterful stroke of quick thinking and marketing on the day, it was more than just that. Real-Time Marketing, Before Social Media.
    [Marketing] Social Media Marketing- Short Term or for Ever?
    As marketers we want to measure RoI from our investments and the same is true for our investments in social media as well. We can have very clear long term social media marketing objectives, and we can have multiple programs running parallelly or consecutively, each with a start and end point. So, while the Overall Social Media Marketing Commitment needs to be perpetual, the social media marketing campiagns may have their start and end dates. Not for Social Media Marketing! Tags: Digital Feature Social Media Marketing Not really! And they should change.
    [Marketing] 1:1 Social Advertising in B2B Marketing
    Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Tim Kassouf the Director of Marketing at G.1440 wanted to get in front of me to tell me about his interactive firm. Think of the possibilities here – a good friend of mine Mark Wilson from Sybase targets decision makers with what he called Provocative Marketing – this would make a perfect adjunct to that program where you could target a whole bunch of decision makers with personalized messages. Think that sounds like the future years from now? Read on ….
    [Marketing] 20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]
    'Next year’s trends highlight the importance of social media marketing. As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies. In 2014, marketers will use dynamic content to deliver targeted, highly-personalized experiences to the right audience at the right time. 78% of CMOs think that custom content is the future of marketing. Marketing teams will spend $135 billion on digital marketing collateral.
    [Marketing] Is RFID Getting Primed to Change Digital Marketing?
    This is all facetious, but it does represent the capabilities that are possible today when using RFID integrated with other applications, including marketing technologies and marketing analytics. Although the national economy has yet to show any significant glimmers of recovery,  RFID appears to be headed in a direction that will bring about new digital marketing dynamics. That demand capacity typically creates manufacturing cost savings, which in turn ratchets up the interest of producers to seize market share, which in turn drives down the cost of the device.
    [Marketing] In B2B Marketing: Content is Media
    But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. If you have been following my thoughts on the 4 C’s of Marketing – it all starts with content. Building a solid content creation engine is critical to B2B marketers today. think B2B marketers really need to think and act more like a media house themselves. Related posts: The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. B2B Marketing Content: Lure or Lasso? Can you stick to it? Digg this!
    [Marketing] Marketing Miracle No. 1: Walking on Water
    In the current recessional climate, we need to be Marketing Miracle Workers. That is why we have to produce marketing miracles for our clients. In the same way, marketing miracles defy the marketing world’s expected norms (or natural laws). Back to our marketing story: What is a normal response rate for a direct mail campaign today? LOVE statements like these, as it provides the raw material to produce a marketing miracle. The sales revenue from the campaign was $496,540, from an initial marketing investment of $12,000! Barb Cote. link].
    [Marketing] Wayne Gretzky was an Inbound Marketer
    It was affectionately called the “Wayne Gretzky School of Marketing” slide and it was basically a photo and a single quote that said “Skate to where the puck is going not to where the puck has been”. Years later we have terms like Content Marketing (created by Junta 42 ) and Inbound Marketing (created by HubSpot ) that advocate the same type of approach. In reality Wayne Gretzky wasn’t a marketer but he was a very intuitive and successful hockey player. Inbound Interaction Management (IIM) It’s no surprise that Direct Marketing response rates have dropped.
    [Marketing] The Complete Marketing Communications Measurement Guide
    While the vision of the blog is to change the perception of the PR industry, we also talk a lot about marketing, advertising, search engine optimization, social media, and entrepreneurship. The very first thing you need to do is figure out  why you’re using social media and  how it integrates with the rest of your marketing and communications. It used to be you’d have to wait a full year to gain any metrics on whether or not your marketing and communications worked. The Spin Sucks community is an interesting one. love that. Starting a Business. And I was right.
  • E-LIGN  |  THURSDAY, MARCH 20, 2014
    [Marketing] The 2014 Digital Marketing Ecosystem
    For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. That’s not to say that marketers are less educated or qualified, it’s just that they have become over specialized and often don’t pull back to see the larger picture. Every company needs a Marketing Technologist. Closing the loop on marketing ROI becomes both easier and more complicated at the same time. Basic questions.:
    [Marketing] Social Media Lead flow in B2B Marketing
    You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing.
    [Marketing] Applying What You’ve Learned in a Marketing Degree
    A marketing degree could pay off not only by landing you a rewarding job, but hopefully through great pay and a variety of job and career avenues that are opened to you.  But once you land your role in marketing, how might you be utilizing what you’ve learned? For prospective students, there may be much made about the course curriculum revolving around marketing degrees and the subject matter involved, but there isn’t always a lot said about how you might actually be putting your education to use once you’re out in the working world. Advertising and Promotions. Author Bio.
    [Marketing] Email Marketing Experts Expose All (Well, Great Tips Anyway)
    I’m already happy with the newly resized format of the magazine, but what caught my attention was the E-Mail Marketing Guide 2010 Supplement that came with October’s issue. Whether you’ve dabbled in the email marketing space, or you are a proven expert, this supplement include page after page of tips and tricks, insights and things to think about to make your email campaigns even more successful. I’ve been doing email marketing for years, and recognize that the industry and technologies are always evolving. DMNews 2010 Essential Guide to Email Marketing. Wendy Boyce.
    [Marketing] SIGMA’s Email Marketing Learning Lab: Multiple email waves generate significant response lifts.
    About the Author: Barb Coté serves as the Creative Director at digital marketing agency  SIGMA Marketing Group. Business-to-Business Consumer Services / Retail Email marketing Marketing Strategy Multi-Channel Marketing Personalized Communication email marketing ROI mult-wave emails Multi wave marketing campaignsSIGMA has helped clients deploy hundreds of email campaigns, including demand generation, lead nurture and loyalty programs. As expected, the performance of email campaigns ranges significantly. one—are deployed.
    [Marketing] 5 Top Online Marketing Trends for the Rest of 2013
    Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. Mobile marketing will continue to grow. 'Guest post by Alice Jenkins of How2become.
    [Marketing] 11 B2B Marketing Predictions for 2011
    Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Enjoy! Basically.2% Tweet This!
    [Marketing] Facebook Marketing: Now Available! | Justin Levy
    Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! I’m proud to announce that my first book, Facebook Marketing: Designing Your Next Marketing Campaign (affiliate link), is now available for purchase. What is Facebook Marketing About? Facebook Marketing is a deep dive into how Facebook can be leveraged by your company starting TODAY. This includes anyone from the CEO to the CMO to PR, communications, and marketing. Buy Facebook Marketing! Everyone!
    [Marketing] The Only Marketing Tip You’ll Ever Need
    Want to know the only marketing tip you’ll ever need? The Only Marketing Tip You’ll Ever Need originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Marketing peoplePeople. Things. That’s it. It can be anything – good luck charms; medicines; food; drink; news; shoe polish. Anything. With the exception of air, everything else costs. So there’s a need to be filled. How you fill that need is where the difference comes into play.
    [Marketing] 10 BtoB Marketers Predictions for 2010
    So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing. For BtoB Marketers you might begin to experiment with Location Based Services especially at live events. Enjoy! Mark it down people.
    [Marketing] Content Marketing In The Social Age
    Digital Insight Social Media Marketing 'Recently there was an article in Forbes magazine about how TV is not going anywhere and that TV Content viewing is increasing after the onslaught of social media. The expert being interviewed said that social media popularity has not dwindled the popularity of TV My view is that we need to understand that each platform.
    [Marketing] Social Media is Key to B2B Content Marketing [Report]
    '91% of B2B marketers now use social media as a content marketing tool. B2B marketers are distributing their content on social networks more than ever before. recent study conducted by the Content Marketing Institute and Marketing Profs confirms that content marketing remains a top priority for  B2B marketers, with the vast majority leveraging the practice as part of their marketing strategy. But Content marketing is the art of communicating with your customers and prospects without selling.
    [Marketing] The ABCs of Startup Marketing
    Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The ABCs of Startup Marketing Written on July 10, 2010 by Justin Levy in hubspot , inbound marketing , marketing strategy , social media , video 6 Comments - Leave a comment! Anyone that has worked the startup life before knows how different and difficult it can be and how important marketing and lead generation is to the survival of the company.  know I took down a few notes and already shot off a couple of ideas to my team at New Marketing Labs.
    [Marketing] Facebook Advertising Tricks for B2B Marketers
    After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. In 2001 when Google AdWords was just announced – I was buying and converting potential prospects into leads for pennies on the dollar with keywords like Globalization, eCommerce, Interactive Marketing (I was in a consulting firm at the time). So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. Trick 1) Place specific Job Titles into the Likes and Interest field.
    [Marketing] Blogging and Content Marketing: Results Versus Personality
    Blogging Content marketing blogging content marketingA corporate blog has a purpose. In fact, it can serve several purposes. So, it’s obvious you want to get results with your blog. However, the rules and best practices of efficient blogging should not undermine vision and personality. Blogging is a balancing act. Content is produced by people for people, with a focus on [.].
    [Marketing] Social Media Marketing by the numbers
    We succeed or fail as marketers on a case-by-case basis – sometimes by design, sometimes by chance. So, how do we wrap our hands around this ever evolving world of social media marketing? And, if this is true, how does that affect how we – as marketers – reach people? When you market on Facebook you are targeting the heaviest users – the ones who will see your posts, and will see your ads and will like your page. It is still a cluttered marketing world and social media just increases the noise. – Lewis Carroll. Statistics! Brand.
    [Marketing] Why Context Marketing Should Already Be Happening
    'So, the latest buzzword in the online space is “context marketing”, or the ability to look into the context of what your customers want and deliver on that need. And so we have another cool word to join the lexicon of other cool marketing buzzwords in the online space – content marketing , advocacy marketing , persona marketing and, yes, influence marketing (guilty of that one). Context in Marketing is Nothing New. Probably the best example of context marketing is an email drip campaign. Insights context marketing hype
    [Marketing] How to Get the Best Internet Marketing Posts of 2011
    Every year, I spend hundreds, perhaps thousands of hours reading articles on Internet Marketing for my annual Best Internet Marketing Posts blog post. The posts for the last five years are: Best Internet Marketing Posts of 2010. Best Internet Marketing Posts of 2009. Best Internet Marketing Posts of 2008. Best Internet Marketing Posts of 2007. Best Internet Marketing Posts of 2006. How to Get the Best Internet Marketing Posts of 2011 is a post written by Tamar Weinberg. ]. Marketing Personal Social MediaBut that’s not all.
    [Marketing] Are You a Middle Finger Marketer?
    If there’s a corollary to the maxim, “there’s no sound sweeter than the sound of your own name,” it’s probably, “there’s no sight sweeter to a brand marketer than the sight of her own logo.” How is it possible that the airline can justify an advertising (sorry – sports marketing) spend of this magnitude but can’t justify spending that same budget to make the customer experience better? Sorry people, but this is “middle finger marketing. “   It’s marketing at , rather than marketing for. 
  • JEFF KORHAN  |  MONDAY, JULY 22, 2013
    [Marketing] Using Content Marketing to Teach Your Community
    'As the practice of content marketing goes mainstream , it is inevitable that it will be used in ways that undermine the very thing that makes it work – educating your audience. Want to make your content marketing better? This will help to ensure your content marketing delivers value worthy of the attention of your audience. Begin thinking of yourself as a teacher instead of a marketer. That mindset will change your content marketing for the  better. Does your content marketing create desire? Make that your content marketing mantra.
    [Marketing] Stories Are The Holy Grail Of Content Marketing
    As marketers, your content marketing can influence behaviors if you learn to use stories to make emotional and memorable connections. Remember that prospective buyers are not interested in your marketing message, but they can be engaged by the skillful use of stories about real people – especially the customers or clients that your business has served well. Steven Pressfield is not a household name, but one that has become a quiet legend among online copywriters and content marketers. The best marketing is memorable, and remembered stories. Photo Credit.
    [Marketing] Mobile Is Here – Are You Ready for Mobile Marketing?
    Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definately be an integral part of your overall marketing strategy.  Now is the time to get on board with mobile marketing and mobile business.  Don’t neglect your email marketing.  Email marketing must be optimized for proper mobile display.  Now is the time to hop on the mobile marketing train before all your competitors beat you to it.  13% are 18 to 24. are 25 to 34.
    [Marketing] Is E-mail Marketing More Effective Than Social Media Marketing?
    » Is E-mail Marketing More Effective Than Social Media Marketing? It seems that e-mail marketing is still one of the most efficient and cost effective channels available to businesses – that’s both online and traditional brick and mortar businesses. What may surprise many small business owners is that social media marketing is so far down the list, especially when it comes to two-way communications. There are many businesses that are now finding that a mix of the two, that is, social media and e-mail marketing, to be very effective.
    [Marketing] Five Steps to Finding Your Best Kind of Marketing
    At a recent networking event, someone me about my favorite type of marketing…and then he clarified, “What is the BEST type of marketing?” ” I’ll have to admit I’ve never thought of it that way, not even of the best type of online marketing. Best” assumes a comparison, and it’s never occurred to me to compare types of marketing. It’s not about the best kind of marketing. It’s about YOUR best kind of marketing that YOU can execute to perfection. Choose Your Best Marketing. Find Your Best Marketing.
    [Marketing] 88% of Digital Marketers Consider Realtime Marketing Critical To Their Efforts
    'Three-quarters of marketers are using realtime marketing, and 41% have included realtime marketing in their 2014 budgets, according to a new survey from realtime web personalization platform Evergage. The vast majority – 88% – of respondents consider realtime marketing important to their 2014 plans. The top benefits of realtime marketing [Evergage survey] So what does realtime marketing really mean to marketers? Are marketers seeing tangible benefits from realtime marketing?
    [Marketing] Why B2B should use Inbound Marketing to master Social Media a measureable way
    “According to research from global consulting firm Accenture , almost two-thirds of B2B marketing executives view social media as an extremely important or a very important channel to interact with customers, partners and stakeholders. But most B2B marketers are very interested to use social media to improve their business. B2B marketers told Accenture that technology, tools, metrics and collaboration could be useful to strengthen their social media programs.”. As thousands other B2C and B2B businesses globally, B2B companies should utilize “Inbound Marketing”.
    [Marketing] Weekly Roundup: Marketing
    Since so much of what we do entails marketing, this week’s roundup focuses on just that topic; from tools (the ones to use , not to be ) to best practices: 1.  Slideshare Is The Biggest Opportunity In B2B Content Marketing. Why:  Michael Brenner  shares why Slideshare is a must-have for marketers, especially those in the B2B field. Why: In this WUL guest post,  Sean McGinnis  explores one of the most important aspect of blogging (and content marketing), finding keywords. Infographic: 25% of marketing budgets spent on content marketing.
    [Marketing] 10 Trends for Financial Services Marketing in 2011.
    SIGMA Marketing Group CEO, Kenyon Blunt, recently gazed into his crystal ball and posted a blog (10 Marketing Trends for 2011) identifying what he saw as some of the top marketing trends for 2011. At the risk of fostering my own unemployment, I decided to look at each of those trends through the lens of the financial services marketing practitioner to see if these trends held true in the financial services marketplace
    [Marketing] Facebook Marketing – The 16% Solution?
    Awareness Community Marketing Online Marketing Selling Social Business Technology ads advertising EdgeRank Facebook Google Jeff Korhan marketing search solution . You just launched your Facebook business page and are excited that you have crossed the threshold of 100 fans. How many of them do you suppose will see your next post? About 16. That’s right. Facebook has acknowledged what many of us have known for quite some time – and they have even quantified it. Only 16% of those who Like your Facebook page will see what you publish in their newsfeed.
    [Marketing] Essential Content Marketing Editorial Calendar Template Every Marketer Can Use
    'It is vital to plan, manage, and optimize your content marketing initiatives. . But despite the overwhelming trend toward content marketing  and measuring its effectiveness , most brands haven’t addressed content on either a strategic or tactical level. Content marketing projects have lots of moving parts that come together at different times to form cohesive campaigns. It’s Along with creating buyer personas (profiles of  the personalities in your target audience), an editorial calendar significantly impacts your content marketing success.
    [Marketing] How To Monitor Your Three Essential Internet Marketing Strategies
    Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms. This three-fold plan appears to be a timeless marketing approach on the net, but how do you know you’re succeeding in these areas? How To Monitor Your Three Essential Internet Marketing Strategies is a post written by Tamar Weinberg. ].
    [Marketing] The Single Most Important Success Factor of Inbound Marketing
    Inbound marketing is a ‘hot’ topic among marketers, as are its good friends content marketing, social media marketing, blog marketing and search engine marketing. The rising attention for inbound marketing, basically and very simply put processes and tactics to “be found” among marketers has everything to do with the growing awareness that people are seeking [.].
  • KYLE LACY  |  MONDAY, MARCH 12, 2012
    [Marketing] The Difference Between Social Media Sharing and Integration in Email Marketing
    78% of marketers integrate social media with their email marketing. As a social media advocate it makes me smile (not unlike Legos) to think about marketers jumping up in down with glee over Facebook and Twitter. It must mean that marketers are truly understanding the intricacies of social media development and data! Or so we thought… 73% of marketers believe that social media integration with email is somewhat or not effective. Only 13% of marketers believe that it is truly effective. Email MarketingThat’s a pretty good number right?
    [Marketing] Social Media The Great Marketing Equalizer
    One of the biggest benefits to social media marketing is the low cost. At least, it’s one form of marketing that doesn’t need big dollars thrown at it. Rather than engaging in social media marketing themselves, they are more likely to delegate this role to someone else – often the person responsible for computer maintenance or SEO. For smaller businesses, the owner can become personally involved in social media marketing – this becomes marketing from the soul rather than marketing from the monthly pay check. How so?
    [Marketing] Get a Free Internet Marketing Review for your Business
    This is why I created the Internet Marketing Review. All you have to do is fill out the survey here , and you’ll be enrolled for the opportunity to get a free Internet Marketing Review for your business. Take the survey now and get a chance to get your free Internet Marketing Review. Get a Free Internet Marketing Review for your Business is a post by: Samir Balwani. Tags: Site News contest internet marketing review survey Small businesses understand the power of social media. credit. Now, I need your help.
    [Marketing] How to Use Social Media for Marketing Research
    'Social media has had a massive impact on marketing and the way that consumers view businesses. While many businesses are taking part in social media marketing, many fail to see the market research potential that the platform offers as well. These tips and tricks offer simple, easy to implement ways to turn social media into a powerful marketing research tool. Forming your Marketing Research Plan. Set Your Goals: One of the keys to successful marketing research is focus. There is a wide variety of ways to conduct marketing research using social media.
  • PAMORAMA  |  SUNDAY, JUNE 16, 2013
    [Marketing] A Beginners Guide to Content Marketing [Plus Infographic]
    'Content marketing has changed the way consumers research and buy your products. In the traditional sales funnel , consumers begin with a set of potential brands and methodically reduce them to make a purchase decision: McKinsey points out that today’s consumer decision-making process is circular : There are 4 key phases in which marketers can either succeed or fail when a consumer has been triggered to buy something: Initial consideration (thinking about known brands). This is why content marketing is key. What is content marketing? Content marketing is hot.
    [Marketing] Why Are You Terrible at Marketing?
    It is a good idea for the most part… you know… it’s marketing… right? am positive the people in the magazine are not measuring any marketing they are doing. The same goes with large billboards that do nothing but display a huge logo and a tagline that some marketing firm created. What are you doing to measure the influence of your marketing. Why do we keep buying, selling, and contributing to mass marketing that has no measurement on the amount of influence to the bottom line? Tags: Marketing Marekting I need to rant. Any ideas?
    [Marketing] Dear Marketers – It’s Not Empathy We Need, It’s Realism
    'As marketers, we like to coin cool new terms to make old tactics seem new and refreshing. Among these terms is content marketing , influence marketing , relationship marketing, and perhaps the best of all, empathy marketing. This last one has seen some traction lately as marketers and consultants talk about understanding your customer’s needs better through empathizing with them. Of course, any good marketer would already be understanding customer needs , but that’s another topic, another time. As a marketer, I’m all for that.
  • JUSTIN LEVY  |  MONDAY, APRIL 28, 2014
    [Marketing] Marketing Fit Interview: Christopher Penn, Vice President of Marketing Technology, SHIFT Communications
    Better marketers and better individuals. In this Marketing Fit interview, Chris covers everything from his top productivity tip to what he’s learned self-publishing two books to what tactic he wants to banish from marketers’ toolboxes. What area do marketers overlook but could drive the biggest impact for their company? The older and more practiced I get, the more I realize that marketers aren’t using enough of their brains. The ability to meld left and right brain together is what creates amazing marketing. They push you to be sharper.
    [Marketing] Is Your Marketing Strategy Flexible?
    Now, marketing isn’t warfare, but there is a real similarity in the idea that strategy has to be flexible. In marketing, this happens when a PPC campaign is cherished despite results, or when a slogan is kept even when nobody but the boss likes it. marketing tactics. mobile marketing. Online and Offline Marketing and Advertising marketing strategies marketing strategy online health strategies tactics 'Have you heard any variation of the idea that no strategy survives the first contact of the enemy? Strategy Must Be Secondary. conversions.
    [Marketing] Is The White Paper Dead for B2B Marketing?
    Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. Creating Engagement in B2B Marketing A recent Cone Inc.’s Tags: Blogging Branding Content Marketing Interactive Marketing Lead Generation Podcasting Thought Leadership Twitter User Generated Content In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”
    [Marketing] Marketers Beware – The “Powerball Paradox”
    In marketing today, there’s a huge misconception between virality and value in what I’m calling the “Powerball Paradox.” As marketers, it’s important not to do the same for your customers. Unless you’re marketing for a casino in Vegas, it’s foolish to bank of the compulsions of customers to engage with unlikely odds. For marketers, true sweepstakes promotions are a valid way to build brand awareness- but it’s not as easy as raffling something away. Marketers Beware – The “Powerball Paradox” is a post from Ryan Connors (MrRyanConnors) Website.
    [Marketing] Content Marketing Is Nothing New
    'It cracks me up when a client calls and asks me about “this new content marketing thing”  Honestly, we’re so hung up on buzzwords these days we can’t see the forest for the trees! When did we stop listening to what our customers want and delivering information for the sole reason of informing our market and establishing our place in their hearts? Let’s get back to the roots of marketing. Social Media in Action Content Marketing infographic came across this infographic that perfectly explains it. be called new? Brilliant.
    [Marketing] 5 Small Business Marketing Campaigns You Can Execute Today
    Getting overwhelmed is pretty easy when you read all the different strategies available for small business marketing. Small business owners have nearly hundred of different options for marketing their business online. How are you putting your marketing to work? Small Business Marketing Campaigns You Can Execute Today is a post by Samir Balwani - Online Marketing and Digital Communications. Online Marketing StrategiesIt’s actually kind of crazy how many options are available. Table of Contents. Small Business Website. Client Newsletter. LinkedIn Group.
    [Marketing] 5 Small Business Marketing Campaigns You Can Execute Today
    Getting overwhelmed is pretty easy when you read all the different strategies available for small business marketing. Small business owners have nearly hundred of different options for marketing their business online. How are you putting your marketing to work? Small Business Marketing Campaigns You Can Execute Today is a post by Samir Balwani - Online Marketing and Digital Communications. Small Business MarketingIt’s actually kind of crazy how many options are available. Table of Contents. Small Business Website. Client Newsletter. LinkedIn Community.
    [Marketing] What Is Conversational Marketing?
    “Conversational marketing” is a term that has been around for about as long as the Internet. The idea is based on the concept that markets are conversations. The “markets are conversations” concept was discussed in a book published in 1999, “The Cluetrain Manifesto.” ” According to its authors, markets have always been conversations, except for that period in the 20th century dominated by mass media. If you don’t treat them as such, then you will lose in the age of conversational marketing.
    [Marketing] Marketing Beyond Traditional Means
    Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Marketing Beyond Traditional Means by Justin on July 8, 2010 My post last week talked about Topeka Subways new Foursquare campaign. If you aren’t familiar with how to use Foursquare to market your business, we posted a quick tutorial here. Mr. Russell feels that they were “behind the times” in the marketing world and needed to advance beyond the “traditional means”. The point being the need to move beyond the traditional mediums of marketing. Marketing.
    [Marketing] 4 Simple Steps to Help You Improve Your Marketing Strategy
    If you’ve had the same marketing strategy for awhile, you may have noticed one of two things. If there was a perfectly static marketing strategy that could be uniformly applied and was 100 percent successful, change would be non-existent. As this does not exist, a willingness to adjust and update your marketing strategy is a must. Depending on your industry, you may only need to make adjustments to your marketing plans every so often. Market research is very important ; always be willing to do your homework. Marketing Small Business Track Your Success.
    [Marketing] Content Marketing Evolutions and the Essence of Successful Content
    Content marketing ranks high on the agenda of most marketers. Blogging Content marketing Inbound marketing Infographics Search engine marketing Social media marketing content marketing InboundWriter succesful contentBuyers increasingly seek content to inform themselves and prepare their buying journey as a recent survey showed. Succesful content needs to be optimized for our goals and those of our readers. Facts and data. Although there is a clear evolution towards more ‘visual’ forms of [.].
    [Marketing] The Secret Sauce for Successful Marketing Campaigns
    As the practice of marketing analytics is making a name for itself, businesses are starting to catch on that they’ve been capturing all this great customer information. If you have been using predictive analytics to target your marketing campaigns, you should be seeing improvement in response rate versus older campaigns where no predictive analytics were available. What brands are starting to learn is that by doing some basic marketing analysis up front on their data, they can send more effective campaigns to the right individuals, at the right time, and through the right channel.
    [Marketing] What are the Best Social Networks for B2B Marketing? (Research)
    'There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. This suggests that while few B2B marketers can afford to spread their efforts (effectively, at least) too broadly across social networks, some experimentation at the least is in order well beyond the big 3. The bottom line: • B2B marketers first need to focus social presence efforts on LinkedIn and Twitter.
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