Page 3 of 294 Previous | Next 
  • DIRECT MARKETING OBSERVATIONS  |  THURSDAY, FEBRUARY 21, 2013
    [Marketing] Social Media Marketing Wins…and Fails
    Here’s a great infographic surreptitiously  attached to an MBA in marketing lead gen site. social media social media infographics Social Media marketingBe that as it may on the interwebz, this inforgraphic nonetheless, is not bad.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 4, 2010
    [Marketing] Will Facebook replace your B2B Marketing email system?
    Facebook made its initial announcement of Project Titan to the market on February 5th and was candidly thought to be a Google Gmail killer. The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base. Related posts: 5 Tips for Optimizing your Facebook Marketing One of the great things about the Facebook platform is. But what does that really mean. Did I forget to mention all of this is FREE!
  • FIREBELLY  |  WEDNESDAY, MAY 30, 2012
    [Marketing] 3 Cool Pinterest Tools For Brands & Marketers
    The popularity of Pinterest is growing by the pins! With all of the followers, likes, repins, boards and comments, it can be hard to keep track of everything your brand is doing on Pinterest. Consider using these tools to help with your Pinterest efforts: PinReach. Pinreach is a free platform that is very user-friendly. It breaks down each board in chronological order based on repins, followers, pins, likes and comments. It also displays analytical graphics, most popular pins and your influential followers. Pinerly. Curalate. Curulate offers affordable plans and can be tested with a free trial.
  • SOCIAL WAYNE  |  TUESDAY, SEPTEMBER 7, 2010
    [Marketing] 11 must see QR Code Marketing and Implementation Campaign Videos
    Lately I’ve been focusing on two areas, location-based marketing and QR Code implementation with various clients. Being that QR Code use is still new in the USA, sometimes you may need additional marketing efforts to educate your audience on what a QR Code is, what app to use or download to scan a QR Code and/or a sneak peak of what they will receive if they scann a QR Code. With that being said here are 11 must see QR Code marketing and implementation campaign videos. How are you marketing your QR Codes? Zoo Records “Hidden Sound&#. via 2d code. FAIL ).
  • DIGITAL VOICES  |  TUESDAY, APRIL 8, 2014
    [Marketing] Getting Started with Content Marketing Strategy in 5 Easy Steps
    'It isn’t hard to find information these days about taking your content marketing to the next level. But what if you’re just getting started with content marketing and feeling like you’re late to the party? First, let’s define content marketing. My favorite definition comes from Joe Pulizzi , who is one of the original content marketing gurus, emphasis added by me. ” Content marketing can be a tremendously powerful driver of traffic, leads, and business. Content marketing is not all about you. Where do you actually begin?
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, DECEMBER 1, 2010
    [Marketing] Content Marketing: Marketers Finally Start Looking Inside the Box
    Content marketing and the increasing attention paid to it in B2B marketing, is about the changes in the behaviour and wishes of the customers and prospects. personalized and planned content marketing strategy results in more conversion, better customer relationships, lower cost-per-lead and higher ROI. B2B marketing Content marketing content marketing Joe Pulizzi Junta42 marketing automation
  • JEFF KORHAN  |  FRIDAY, MARCH 2, 2012
    [Marketing] Digital Marketing for Small Business
    Digital marketing is nearing a point of critical mass, one that will take most small businesses by surprise. Digital marketing involves the free exchange of valuable information in the form of interchangeable energy – and that is no doubt going to change forever how we all do business. Change and Digital Marketing Leadership. It was not long ago that all small business marketing was accomplished in a tangible, non-digital format. The earliest forms of digital marketing were television and radio. There are two reasons for this. Guess what?
  • JEFF KORHAN  |  WEDNESDAY, FEBRUARY 12, 2014
    [Marketing] How Consistent Content Marketing Builds Your Community
    That’s one of the keys to building your community with content marketing. Since content marketing is designed to provide value for prospective buyers with the intent of encouraging profitable customer actions, it makes sense to apply those same standards to content marketing. To effectively communicate what your business stands for, your content marketing must keep regular hours – just as your business does.  There are three reasons why consistent content marketing builds your audience. 3 – Your Content Marketing Gets Progressively Better.
  • DANNY BROWN  |  SATURDAY, NOVEMBER 30, 2013
    [Marketing] Does Influence Marketing Have a Future?
    So why did a publication like Forbes receive such criticism, and what does the discounting of influencer results like the one on Forbes mean for influence marketing in general? It’s also one of the reasons that an  influence marketing survey  from earlier this year of over 1,300 professionals highlighted the need for more accurate and informed data analysis, versus the approach currently taken by social scoring platforms. Is Influence Marketing Losing Its Clout? So what does this mean for influence and influence marketing moving forward? by Haydn Shaughnessy.
  • INBLURBS  |  FRIDAY, JUNE 1, 2012
    [Marketing] B2B Marketing Social Networks for more Business Leads
    Social Media Marketing has been one of the successful marketing strategies for marketers and companies online in recent years. There are some major social media communities and emerging social media communities that can help business to improve their marketing strategies online. These social media networks help in providing b2b marketing solutions and generate quality marketing tips for new business online. Top 6 social networks for B2B marketing solutions. There are quite a few social networks that help in providing b2b marketing solutions.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, NOVEMBER 2, 2010
    [Marketing] Is the Enterprise Ready for Cloud Marketing Services?
    Is the typical Enterprise ready for marketing services from the “Cloud?&#  This question is one that involves more than marketing technology. The datacenter’s evolution may just offer Marketing the flexibility to evaluate more marketing technology options. The question that is even more important is whether or not Marketing understands enough about the Cloud to potentially influence the Enterprise Datacenter so that it can support  the needs of Marketing and its future. Mike Fuqua. Connect with Mike on  LinkedIn or follow him on  Twitter.
  • PUSHING SOCIAL  |  MONDAY, OCTOBER 8, 2012
    [Marketing] 5 Steps to Marketing Your Blog Even if You’re Broke
    It’s the hub of your content marketing strategy and your first and probably best opportunity to market your business. Its easy to pet, tweak, and optimize your blog and totally ignore marketing it. Most people hate marketing. So marketing is given a seat at the kiddie table. wish this was the only problem because I could show you the power of blog marketing, how it saves money, accelerates your growth, and creates customers for life. Marketing costs money and you’re broke. You and I know that sales come after savvy marketing rarely before.
  • DANNY BROWN  |  THURSDAY, MARCH 31, 2011
    [Marketing] Using Lijit As a Content Marketing Platform
    Location Based Marketing – Not Just for Mobile. These are just some of the ways you can use Lijit to build a content marketing strategy for your blog. There are more, and this recent case study by Marketing Sherpa expands on some of these ( disclosure – it features a certain Scotsman… ). Using Lijit As a Content Marketing Platform originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Marketing content marketing lijit
  • PAMORAMA  |  SATURDAY, FEBRUARY 8, 2014
    [Marketing] Buyer Personas: The Keys to Content Marketing
    One of the basic tenets of marketing is to define your target customer. You need to learn about what your audience values, the problems they’re trying to solve, and where they are in their decision-making process in order to give them what they’re looking for and address their needs through content marketing. Developing buyer personas creates 3 primary advantages for marketers: They improve the return (ROI) on strategic marketing  activities. Most companies have limited marketing funds that have to be allocated to many marketing initiatives.
  • FREELANCE SOCIAL MEDIA  |  WEDNESDAY, NOVEMBER 17, 2010
    [Marketing] Google Goggles Marketing Experiment
    Google Goggles Marketing Experiment. Tags: Marketing Mobile Google Goggles has teamed up with five companies to test using Goggles as a way to further engage customers. More information on the experiment can be found here: [link]. This content from: Freelance Social Media. ShareThis.
  • JUGNOO  |  TUESDAY, APRIL 24, 2012
    [Marketing] Social Media Marketing: Get On Board Or Get Left Behind
    The concept of marketing your small to medium sized business to individuals quickly became a thing of the past. Well, word of mouth marketing, more commonly known as social media marketing, is back – and it’s more immediate and powerful than ever before. Over the last few years, with advancements in mobile technology, social media marketing has changed how companies interact with customers and, more importantly, how customers interact with companies. Online marketing – or social media marketing – is an extremely cost effective tool. Convince Me!
  • SOSHABLE  |  MONDAY, JANUARY 7, 2013
    [Marketing] Branding versus Marketing on Facebook
    With that said, let’s look at the other two primary functions of Facebook: marketing and branding. More importantly, using Facebook as a marketing tool is considered by many to be harder (depending on your business type, of course). Many, particularly those who are engaged with individual customers on a daily basis such as car dealers and realtors will opt for this approach because it gives them the freedom to simply be entertaining or informative without having to put the time into crafting an appropriate marketing strategy. Facebook for Marketing.
  • JEFF KORHAN  |  MONDAY, FEBRUARY 10, 2014
    [Marketing] 3 Steps to Building Your Content Marketing Mission Statement
    'As content marketing begins to go mainstream, it is now essential to make it better. If you are unclear about the role of content for driving your marketing efforts, reread the first chapter of Built-In Social: Essential Social Marketing Practices for Every Small Business. However, in addition to attracting the attention of buyers, your content marketing should also be designed to directly influence profitable customer actions. . Let’s break the development of your content marketing mission statement into three important considerations. How about you?
  • YMARKETINGMATTERS  |  FRIDAY, JANUARY 10, 2014
    [Marketing] Best Tips for Successful Social Media and Digital Marketing in 2014
    'Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my  most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. know first hand that so many businesses (1) struggle with human and financial resources for social media and digital marketing and (2) find it  confusing to choose the most important and effective tactics with limited resources. Email List and Email Marketing.
  • WEBBIQUITY SMM  |  TUESDAY, APRIL 8, 2014
    [Marketing] 21 Fantastic Facebook Marketing Guides
    marketers have a love-hate relationship with Facebook. On the other, marketers don’t “own” their presence on Facebook, consumers continue to have privacy concerns about the site, and Facebook is constantly making changes to its interface and other functionality, including recent modifications that have drastically reduced organic reach for brands. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” 'Many (most?) Hell Yes!
  • PWB MARKETING BLOG  |  FRIDAY, AUGUST 5, 2011
    [Marketing] Top Trends In Digital Marketing [Graphs]
    Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. Trying to stay on top of all the new developments in the digital space can be overwhelming for marketers. With that said, we wanted to take a moment to step back to review the top trends in digital marketing. If you’re serious about marketing your products online, consider the following channels. These should be your building blocks of a digital marketing program. Paid Search. Social.
  • E-LIGN  |  TUESDAY, AUGUST 20, 2013
    [Marketing] 5 Reasons to Outsource Your Marketing
    'Marketing is too important to be left to chance or inexperience. Outsourcing can be an effective strategy to market your business while saving time and money. Small businesses gain many advantages from outsourcing marketing efforts: 1. Enlisting marketing specialists makes it easier to promote your products and services among your target demographic. Marketing specialists understand how to use promotional tools like email , search engines , and social media to gain maximum exposure. Outsourcing can help your business boost its ROI in marketing efforts.
  • PUZZLE MARKETER  |  TUESDAY, JUNE 26, 2012
    [Marketing] The 6 Step Inbound Marketing Process [Infographic]
    I wanted to share this fantastic and easy to understand infographic I came across outlining the Inbound Marketing Process. According to their website, Impact Branding & Design is a “Creative team of inbound marketing professionals that develop and execute highly effective online marketing campaigns.” ” The Inbound Marketing Process infographic can be found on their original blog post here. Step 1: Develop a successful marketing strategy Determine the purpose of your marketing by establishing clear goals, objectives, and challenges.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, JULY 22, 2014
    [Marketing] The Effect of Gamification on Marketing
    point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service:  gamification is exciting because it promises to make the hard stuff in life fun. One non-marketing example is turning on your favorite music while you clean the kitchen. If you know your customers and have developed some buyer personas, figure out what makes life enjoyable and add an element of that to your online marketing strategy somehow. What a difference some good music makes!
  • INBLURBS  |  TUESDAY, JANUARY 24, 2012
    [Marketing] Studies prove Social Media Marketing lasts longer
    The Social Media marketing return on investment is a major factor why businesses choose to step into social media marketing and the two communications here. This proves that social media marketing and two way communication lasts longer than ordinary one marketing blasts from yesteryear. Infographic: B2B Social Media Marketing. Social media has proved in the past years that it can bring positive ROI when done right. Some successful examples are Intrepid Travel , Easy Lunch Boxes , SnapRetail just only to name some of them. And that’s good!
  • CONVERSTATIONS  |  FRIDAY, AUGUST 15, 2014
    [Marketing] 4 Simple Steps to Help You Improve Your Marketing Strategy
    If you’ve had the same marketing strategy for awhile, you may have noticed one of two things. If there was a perfectly static marketing strategy that could be uniformly applied and was 100 percent successful, change would be non-existent. As this does not exist, a willingness to adjust and update your marketing strategy is a must. Depending on your industry, you may only need to make adjustments to your marketing plans every so often. Market research is very important ; always be willing to do your homework. Marketing Small Business Track Your Success.
  • WEBBIQUITY SMM  |  TUESDAY, JUNE 17, 2014
    [Marketing] 14 Brilliant B2B Marketing Strategy Guides
    'Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. How should b2b marketers adjust their strategies to keep up with this evolution? Which long-held beliefs of b2b marketers need to be discarded? What do elite marketers do well that their more average counterparts don’t? Find the answers to those questions and others here in more than a dozen insightful guides to b2b marketing strategy from the past year. This increases the cost per opportunity.”);
  • GEOFF LIVINGSTON  |  TUESDAY, SEPTEMBER 25, 2012
    [Marketing] Vulcan Marketing
    Why, why, why create yet another type of marketing? It’s just a metaphor for emotionless marketing without personality, a danger we face in the age of marketing automation. Vulcan marketing refers tongue in cheek to an over-focus on big data driven algorithms, automated paths, statistical decision making and content decisions. The beauty of Spock’s character — half Vulcan and half human — were his struggles to embrace humanity, much like today’s marketers. It’s not that marketing automation is bad. Image by Bohman.
  • DANNY BROWN  |  MONDAY, JANUARY 31, 2011
    [Marketing] Sorry, Social Media, But Marketing Is Still Cool
    As social media continues its assault onto the mainstream audience, one of the side-effects has been the emergence of the view that marketing isn’t allowed in the space. Conversations on blogs, Twitter, LinkedIn and elsewhere are vocal in the opinion that marketing is dead; we choose who we buy from and whose reputation we ruin; what gets our eyeballs and what doesn’t. Any time a new marketing platform comes out means that the “old school&# is dead as it was; but now you use it in conjunction with the new. Marketing social media
  • MOBILEGROOVE  |  FRIDAY, DECEMBER 21, 2012
    [Marketing] MMA Michael Becker: Mobile Marketing Strategy Must Tap Context, Data
    In the last shopping days before the holidays my guest is Michael Becker—North America Managing Director for the Mobile Marketing Association (MMA) and a leader in the mobile marketing industry. He’s active in the industry as an entrepreneur, an academic and a recipient of  the Direct Marketing Educational Foundation Rising Stars Award for his tremendous contribution to the mobile and direct marketing industries. “We always talk about Black Friday or that weekend being the biggest sales weekend for marketers.  Press release ]. 24:00].
  • MINDJUMPERS  |  TUESDAY, FEBRUARY 12, 2013
    [Marketing] How to use Traditional Marketing Styles in Online Marketing
    She has worked in marketing and advertising in Chicago for the last 5 years. Marketing has long since moved thoroughly into the digital age and become an entire industry unto itself within the context of the internet and worldwide web. However, despite more than 15 years of at first slow and later explosive digital growth, the current 70+ billion dollars spent per year on online marketing are a tiny fraction of the mainstream advertising/marketing industry’s annual spending of over 600 billion dollars. The basics of marketing still apply.
  • SPIN SUCKS  |  MONDAY, JANUARY 2, 2012
    [Marketing] 2012 Marketing: Five Ways to Power It Up
    This reminded me of the lesser-known, and rarely-discussed side of marketing. Behind the public side of marketing there are fundamental mechanisms that take place. And, just like cooking, marketing is a process that culminates in a quickly-consumed output. Much too much conversation happens around the output so I decided to put together a list of the “secret sauce” ingredients that will help you improve your marketing efforts, starting with the foundation. Every business needs a website, marketing (old and new), SEO, and PR. marketing calendar is your map.
  • PAMORAMA  |  SUNDAY, MAY 19, 2013
    [Marketing] 7 Facebook Marketing Case Studies
    'Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. As your company invests in the social network for marketing, advertising, and branding, it’s useful to have a few examples of what others have done with the platform. Facebook Marketing Case Studies is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. HubSpot. Drive customer engagement and generate more leads.
  • PAMORAMA  |  SUNDAY, JUNE 30, 2013
    [Marketing] The Top Benefits of Social Media Marketing [Infographic]
    '89% of marketers say that social media generates more business exposure. There are a million articles and blog posts out there that sing the praises of social media marketing — how social networks like Twitter, Facebook, and Pinterest have had a major impact on lead generation and sales. Social Media Examiner recently released its 2013 Social Media Marketing Industry Report, which set out to uncover the “who, what, where, when, and why” of social media marketing. 69% of marketers use social media to gather marketplace intelligence.
  • JANET FOUTS  |  THURSDAY, OCTOBER 17, 2013
    [Marketing] Content Marketing Is Nothing New
    'It cracks me up when a client calls and asks me about “this new content marketing thing”  Honestly, we’re so hung up on buzzwords these days we can’t see the forest for the trees! When did we stop listening to what our customers want and delivering information for the sole reason of informing our market and establishing our place in their hearts? Let’s get back to the roots of marketing. Social Media in Action Content Marketing infographic came across this infographic that perfectly explains it. be called new? Brilliant.
  • PAUL GILLIN  |  WEDNESDAY, JUNE 29, 2011
    [Marketing] Two B2B Social Marketing Initiatives Worth Checking
    Other new stuff that they’re doing (and this comes directly from the press release): The industry’s first online design hub – the element14 knode – designed to help engineers accelerate design and development and bring products to market faster than ever before. B2B communities marketing Social Media videoA couple of notable B2B efforts have caught my eye recently that I wanted to share. One is Element14 , a social community for engineers sponsored by an electronics distributor of the same name. This is a commerce play, incidentally. It respects its audience.
  • PAUL GILLIN  |  THURSDAY, JUNE 24, 2010
    [Marketing] How to Calculate Social Marketing ROI
    This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. In conversations with hundreds of marketers over the last few years, we’ve observed that few of them closely track the ROI of their social marketing programs. Market influence. They include Indium Corp.,
  • ENGAGE  |  TUESDAY, FEBRUARY 5, 2013
    [Marketing] The Logic Behind the Explosion in Content Marketing Spend
    Despite making every CFO’s head spin, the above phrase is an undeniable truth in the world of brand marketing. Letting the latter know about the former is the essential quest of marketing. And typically, that quest was valiantly served by advertising and direct marketing. ” Enter the rise of content marketing. But content marketing is not just surging in search. It’s surging in spend: The CMI reports that 45% of marketers plan to increase their content marketing budgets in 2013. To make money, you gotta spend money.
  • ADAM COHEN  |  TUESDAY, SEPTEMBER 28, 2010
    [Marketing] Micromarketing: Relationship Marketing Through Advocacy
    Since I have been a social media enthusiast for some time, I knew about many examples, but I would imaging most marketers would learn even more.  Some key thoughts that struck me while reading the book: - Greg is very adept at taking social media examples and talking about them in terms that “traditional&# marketers will understand. Throughout, Greg uses many allusions or outright callouts to interactive marketing techniques – SEO, PPC, display advertising, web analytics and measurement concepts, and more.  The Marketing Hot Seat (18). Some Criticisms.
  • JOSH S PETERS  |  WEDNESDAY, DECEMBER 15, 2010
    [Marketing] Where Do Forums Fit Into Social Media Marketing?
    As someone that previously worked at an internet marketing company, I was always amused when a client would become obsessed with their Facebook or Myspace profile (yes, this was a few years back) and ask us to dedicate an unreasonable amount of resources to managing it. When I worked at an internet marketing company in Los Angeles, strangely enough it was only the plastic surgeon clients that right off the bat understood the importance of keeping tabs on all facets of social media. Marketing Social Media Forums SMMWhere do forums fit in? If that works for them, great!
  • JOSH S PETERS  |  WEDNESDAY, DECEMBER 15, 2010
    [Marketing] Where Do Forums Fit Into Social Media Marketing?
    As someone that previously worked at an internet marketing company, I was always amused when a client would become obsessed with their Facebook or Myspace profile (yes, this was a few years back) and ask us to dedicate an unreasonable amount of resources to managing it. When I worked at an internet marketing company in Los Angeles, strangely enough it was only the plastic surgeon clients that right off the bat understood the importance of keeping tabs on all facets of social media. Marketing Social Media Forums SMMWhere do forums fit in? If that works for them, great!
  • SOCIAL MARKETING FORUM  |  THURSDAY, DECEMBER 26, 2013
    [Marketing] Integrated Marketing: Why a Broader Customer View Matters
    Integrated marketing 'Some of the main success factors in today’s digital and social business environment are integration, a holistic strategic view, a focus on the ‘people’ dimension (why would anyone want to collaborate, for instance) and the optimization of the customer experience as the total sum of touchpoint and brand experiences/perceptions. This goes for all types of [.].
  • SOCIALFISH  |  MONDAY, NOVEMBER 8, 2010
    [Marketing] Association Social Media Marketing
    Social Media Marketing for the National Bicycle Tour Directors Association (NBTDA). Tags: Implementation Presentations associations social media 101 social media marketing Found a really nice 101 slide deck created for the National Bicycle Tour Directors Association. Take a look and see what you think. We expect you to be ticking off at least some of the boxes on this one (it’s ok if you’re not quite doing some of the end stuff yet). Otherwise, go get on it. Seriously now! Time is marching on! Contact us if you need help.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, OCTOBER 3, 2013
    [Marketing] The State Of B2B Content Marketing Today
    'More and more, online marketers are talking about content marketing in terms different than they were a few years ago. Before Google Panda, you hardly heard the term “content marketing.” ” You heard about social media marketing and search engine optimization , or search engine marketing. Content marketing is a little difficult to define. Some people lump SEO and social media marketing together into a broader class that they call “content marketing.” Content marketing is in an ever state of flux.
  • TREY PENNINGTON  |  WEDNESDAY, OCTOBER 13, 2010
    [Marketing] How Duct Tape Marketing legend John Jantsch uses social media
    You probably already know John Jantsch from his wildly (and still) popular book Duct Tape Marketing. The book, and the movement it spawned, is based upon simple, back-to-the-basics, marketing systems any business owner to apply TODAY to grow business. He’s a kindred spirit: he starts with a working definition of marketing and then builds a process based upon it. Too many of us present social media like it’s a cure-all or the ultimate marketing toolkit. Marketing is a series of decisions and actions. Tags: Marketing Bravo.
  • PAMORAMA  |  SATURDAY, NOVEMBER 23, 2013
    [Marketing] 20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]
    'Next year’s trends highlight the importance of social media marketing. As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies. In 2014, marketers will use dynamic content to deliver targeted, highly-personalized experiences to the right audience at the right time. 78% of CMOs think that custom content is the future of marketing. Marketing teams will spend $135 billion on digital marketing collateral.
  • SPIN SUCKS  |  THURSDAY, MARCH 3, 2011
    [Marketing] The Two Faces of Marketing
    Beth Harte is a seasoned marketing and communications thought leader, author, and speaker with a passion for excellence and a pragmatic mind for business and results-oriented outcomes. When Gini Dietrich asked me to share a version of my tongue-in-cheek 9 Truths About Marketers post on Spin Sucks , I responded with a resounding “heck, yeah!” If there is an industry where spin runs rampant—it is marketing. The first challenge comes from the fact that marketers come in all shapes and sizes. Some end up being great marketers and others… not so much.
  • SPIN SUCKS  |  THURSDAY, JULY 21, 2011
    [Marketing] Grow Your Sales with Inbound Marketing
    That is the essence of inbound marketing is it not? Marcus has pretty much rocked the swimming pool industry through the use of content marketing. If a business owner/content marketer is ‘thinking’ the right way, they should have an endless supply of blog articles that will not only benefit readers and potential customers, but will also be appreciated by the search engines. CT, he will join Gini as she asks him what works, what doesn’t work, and the best practices you can use in your marketing programs. I think you know we are pretty passionate about blogging.
  • TECHIPEDIA: TAMAR WEINBERG  |  WEDNESDAY, JANUARY 5, 2011
    [Marketing] Best Internet Marketing Posts of 2010
    2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing. General Online Marketing. Today, I turn 30.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 14, 2012
    [Marketing] Why Digital Marketers Need to Get More Personal
    As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. Nearly every online marketing vendor touts some form of personalization as the secret sauce for helping to target customers. The potential of personalized online marketing, when done well, is enormous—and for that reason, it’s a compelling sell. But personalization isn’t just marketing hype. It makes sense.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Marketing] B2B Marketing needs a stronger Why
    Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Notice that marketers don’t make that list (duh) but also think about how much more content you have been getting from those sources now that social media has arrived. And I would argue this is exaggerated even more when it comes to B2B Marketing. Ok so now that I depressed you – lets talk about what I have been thinking B2B Marketers need to do. first heard of Simon Sinek from the boys over at Marketing over Coffee John Wall and Christopher S Penn.
  • SIMON MAINWARING  |  MONDAY, JULY 15, 2013
    [Marketing] Marketing 3.0: The Rise of Purpose-Driven Social Brands [Infographic]
    While CSR, cause-marketing, and sustainability might have seemed like nice-to-dos just a few years ago, articulating how your brand brings its core values to life is now critical in terms of the reputational, employee productivity and bottom line benefits - or liabilities- to your company. It’s no longer good enough to just “have a social media presence.”   Marketing 3.0 'Welcome to the customer-driven economy, where the good a company does is increasingly becoming its defining competitive advantage. Tweetable Takeaways. Tweet this stat ]. Tweet this stat ]. Tweet this stat ].
  • PAMORAMA  |  SATURDAY, JUNE 1, 2013
    [Marketing] Social Media is Key to B2B Content Marketing [Report]
    '91% of B2B marketers now use social media as a content marketing tool. B2B marketers are distributing their content on social networks more than ever before. recent study conducted by the Content Marketing Institute and Marketing Profs confirms that content marketing remains a top priority for  B2B marketers, with the vast majority leveraging the practice as part of their marketing strategy. But Content marketing is the art of communicating with your customers and prospects without selling.
  • ATOM THOUGHT  |  TUESDAY, AUGUST 31, 2010
    [Marketing] Social Media Marketing- Short Term or for Ever?
    As marketers we want to measure RoI from our investments and the same is true for our investments in social media as well. We can have very clear long term social media marketing objectives, and we can have multiple programs running parallelly or consecutively, each with a start and end point. So, while the Overall Social Media Marketing Commitment needs to be perpetual, the social media marketing campiagns may have their start and end dates. Not for Social Media Marketing! Tags: Digital Feature Social Media Marketing Not really! And they should change.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MAY 6, 2010
    [Marketing] 1:1 Social Advertising in B2B Marketing
    Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Tim Kassouf the Director of Marketing at G.1440 wanted to get in front of me to tell me about his interactive firm. Think of the possibilities here – a good friend of mine Mark Wilson from Sybase targets decision makers with what he called Provocative Marketing – this would make a perfect adjunct to that program where you could target a whole bunch of decision makers with personalized messages. Think that sounds like the future years from now? Read on ….
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 16, 2010
    [Marketing] In B2B Marketing: Content is Media
    But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. If you have been following my thoughts on the 4 C’s of Marketing – it all starts with content. Building a solid content creation engine is critical to B2B marketers today. think B2B marketers really need to think and act more like a media house themselves. Related posts: The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. B2B Marketing Content: Lure or Lasso? Can you stick to it? Digg this!
  • FIFTH GEAR ANALYTICS  |  FRIDAY, NOVEMBER 5, 2010
    [Marketing] Is RFID Getting Primed to Change Digital Marketing?
    This is all facetious, but it does represent the capabilities that are possible today when using RFID integrated with other applications, including marketing technologies and marketing analytics. Although the national economy has yet to show any significant glimmers of recovery,  RFID appears to be headed in a direction that will bring about new digital marketing dynamics. That demand capacity typically creates manufacturing cost savings, which in turn ratchets up the interest of producers to seize market share, which in turn drives down the cost of the device.
  • PUSHING SOCIAL  |  THURSDAY, FEBRUARY 20, 2014
    [Marketing] 3 Proven Blog Post Marketing Strategies That Most Bloggers Overlook
    While writing ebook I realized that 75% of blog marketing success comes from following a step-by-step process for promoting each of your posts. Here are three of my favorite blog post marketing strategies to get you started: Repurpose: Any blog post can be converted into 3 separate types of content: 1. Blog marketing success depends on doing what your competitors won’t.   (Tweet this). Click Here to Get More Clever and Unorthodox Blog Marketing Tactics. Blog Marketing 'Do you publish and run? It looks like this. Sound familiar? Create a slide for each point.
  • FIFTH GEAR ANALYTICS  |  MONDAY, AUGUST 2, 2010
    [Marketing] Marketing Miracle No. 1: Walking on Water
    In the current recessional climate, we need to be Marketing Miracle Workers. That is why we have to produce marketing miracles for our clients. In the same way, marketing miracles defy the marketing world’s expected norms (or natural laws). Back to our marketing story: What is a normal response rate for a direct mail campaign today? LOVE statements like these, as it provides the raw material to produce a marketing miracle. The sales revenue from the campaign was $496,540, from an initial marketing investment of $12,000! Barb Cote. link].
  • TECHIPEDIA: TAMAR WEINBERG  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Marketing] What You Can Learn About Social Media Marketing from TLC
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > What You Can Learn About Social Media Marketing from TLC What You Can Learn About Social Media Marketing from TLC by Tamar Weinberg on September 15, 2010 Share Because a Flickr photo and tweet I posted eventually was responded to, I debated posting this altogether. TLC made many missteps when it came to their social media marketing efforts. That’s what the social media marketing movement is *all* about. And I waited.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 13, 2010
    [Marketing] Wayne Gretzky was an Inbound Marketer
    It was affectionately called the “Wayne Gretzky School of Marketing” slide and it was basically a photo and a single quote that said “Skate to where the puck is going not to where the puck has been”. Years later we have terms like Content Marketing (created by Junta 42 ) and Inbound Marketing (created by HubSpot ) that advocate the same type of approach. In reality Wayne Gretzky wasn’t a marketer but he was a very intuitive and successful hockey player. Inbound Interaction Management (IIM) It’s no surprise that Direct Marketing response rates have dropped.
  • MOBILEGROOVE  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Marketing] YOU Are Invited; MMA Tweetchat Looks At Mobile Marketing Hot Trends
    With the MMA Forum (London, October 4-5)– the premiere mobile marketing knowledge and networking event organized by the Mobile Marketing Association (MMA) — just three weeks away, MobileGroove brings industry authorities and pundits together to debate the hot trends and topics moving up the global brands agenda. Mobile marketing is global, what are the learnings from other markets that matter most? Coupons, QR codes, LBS, Augmented Reality, Apps: what are the hot trends in mobile marketing? Events Featured Mobile MarketingGoogle findings.
  • SPIN SUCKS  |  TUESDAY, OCTOBER 16, 2012
    [Marketing] The Complete Marketing Communications Measurement Guide
    While the vision of the blog is to change the perception of the PR industry, we also talk a lot about marketing, advertising, search engine optimization, social media, and entrepreneurship. The very first thing you need to do is figure out  why you’re using social media and  how it integrates with the rest of your marketing and communications. It used to be you’d have to wait a full year to gain any metrics on whether or not your marketing and communications worked. The Spin Sucks community is an interesting one. love that. Starting a Business. And I was right.
  • KYLE LACY  |  SATURDAY, OCTOBER 19, 2013
    [Marketing] 7 Habits of Highly Successful Digital Marketers
    So I have jumped on the bandwagon and have created a 7-step guide to marketing effectiveness. Now I don’t promise miracles, but I’ve noticed that the most successful marketers have got into these seven great habits. So I’m pretty sure if you develop them too, you will see an improvement in your email marketing and lead generation results. But you’d be amazed how many B2B marketers don’t make any plans but just send out email campaigns with no real goals or targeting. According to the Oxford College of Marketing the benefits of marketing planning are plentiful.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 16, 2010
    [Marketing] Social Media Lead flow in B2B Marketing
    You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing.
  • E-LIGN  |  THURSDAY, MARCH 20, 2014
    [Marketing] The 2014 Digital Marketing Ecosystem
    For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. That’s not to say that marketers are less educated or qualified, it’s just that they have become over specialized and often don’t pull back to see the larger picture. Every company needs a Marketing Technologist. Closing the loop on marketing ROI becomes both easier and more complicated at the same time. Basic questions.:
  • MR. RYAN CONNORS  |  TUESDAY, FEBRUARY 26, 2013
    [Marketing] Applying What You’ve Learned in a Marketing Degree
    A marketing degree could pay off not only by landing you a rewarding job, but hopefully through great pay and a variety of job and career avenues that are opened to you.  But once you land your role in marketing, how might you be utilizing what you’ve learned? For prospective students, there may be much made about the course curriculum revolving around marketing degrees and the subject matter involved, but there isn’t always a lot said about how you might actually be putting your education to use once you’re out in the working world. Advertising and Promotions. Author Bio.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 13, 2010
    [Marketing] Email Marketing Experts Expose All (Well, Great Tips Anyway)
    I’m already happy with the newly resized format of the magazine, but what caught my attention was the E-Mail Marketing Guide 2010 Supplement that came with October’s issue. Whether you’ve dabbled in the email marketing space, or you are a proven expert, this supplement include page after page of tips and tricks, insights and things to think about to make your email campaigns even more successful. I’ve been doing email marketing for years, and recognize that the industry and technologies are always evolving. DMNews 2010 Essential Guide to Email Marketing. Wendy Boyce.
  • JEFF KORHAN  |  MONDAY, JULY 22, 2013
    [Marketing] Using Content Marketing to Teach Your Community
    'As the practice of content marketing goes mainstream , it is inevitable that it will be used in ways that undermine the very thing that makes it work – educating your audience. Want to make your content marketing better? This will help to ensure your content marketing delivers value worthy of the attention of your audience. Begin thinking of yourself as a teacher instead of a marketer. That mindset will change your content marketing for the  better. Does your content marketing create desire? Make that your content marketing mantra.
  • WEBBIQUITY SMM  |  MONDAY, JULY 1, 2013
    [Marketing] 5 Top Online Marketing Trends for the Rest of 2013
    Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. Mobile marketing will continue to grow. 'Guest post by Alice Jenkins of How2become.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 8, 2010
    [Marketing] 11 B2B Marketing Predictions for 2011
    Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Enjoy! Basically.2% Tweet This!
  • JEFF KORHAN  |  TUESDAY, MARCH 6, 2012
    [Marketing] Facebook Marketing – The 16% Solution?
    Awareness Community Marketing Online Marketing Selling Social Business Technology ads advertising EdgeRank Facebook Google Jeff Korhan marketing search solution . You just launched your Facebook business page and are excited that you have crossed the threshold of 100 fans. How many of them do you suppose will see your next post? About 16. That’s right. Facebook has acknowledged what many of us have known for quite some time – and they have even quantified it. Only 16% of those who Like your Facebook page will see what you publish in their newsfeed.
  • GREG VERDINO  |  TUESDAY, JUNE 26, 2012
    [Marketing] Are You a Middle Finger Marketer?
    If there’s a corollary to the maxim, “there’s no sound sweeter than the sound of your own name,” it’s probably, “there’s no sight sweeter to a brand marketer than the sight of her own logo.” How is it possible that the airline can justify an advertising (sorry – sports marketing) spend of this magnitude but can’t justify spending that same budget to make the customer experience better? Sorry people, but this is “middle finger marketing. “   It’s marketing at , rather than marketing for. 
  • JUSTIN LEVY  |  WEDNESDAY, JUNE 23, 2010
    [Marketing] Facebook Marketing: Now Available! | Justin Levy
    Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! I’m proud to announce that my first book, Facebook Marketing: Designing Your Next Marketing Campaign (affiliate link), is now available for purchase. What is Facebook Marketing About? Facebook Marketing is a deep dive into how Facebook can be leveraged by your company starting TODAY. This includes anyone from the CEO to the CMO to PR, communications, and marketing. Buy Facebook Marketing! Everyone!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 15, 2009
    [Marketing] 10 BtoB Marketers Predictions for 2010
    So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing. For BtoB Marketers you might begin to experiment with Location Based Services especially at live events. Enjoy! Mark it down people.
  • DANNY BROWN  |  FRIDAY, SEPTEMBER 9, 2011
    [Marketing] The Only Marketing Tip You’ll Ever Need
    Want to know the only marketing tip you’ll ever need? The Only Marketing Tip You’ll Ever Need originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Marketing peoplePeople. Things. That’s it. It can be anything – good luck charms; medicines; food; drink; news; shoe polish. Anything. With the exception of air, everything else costs. So there’s a need to be filled. How you fill that need is where the difference comes into play.
  • JEFF KORHAN  |  SUNDAY, DECEMBER 8, 2013
    [Marketing] Stories Are The Holy Grail Of Content Marketing
    As marketers, your content marketing can influence behaviors if you learn to use stories to make emotional and memorable connections. Remember that prospective buyers are not interested in your marketing message, but they can be engaged by the skillful use of stories about real people – especially the customers or clients that your business has served well. Steven Pressfield is not a household name, but one that has become a quiet legend among online copywriters and content marketers. The best marketing is memorable, and remembered stories. Photo Credit.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 15, 2010
    [Marketing] Facebook Advertising Tricks for B2B Marketers
    After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. In 2001 when Google AdWords was just announced – I was buying and converting potential prospects into leads for pennies on the dollar with keywords like Globalization, eCommerce, Interactive Marketing (I was in a consulting firm at the time). So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. Trick 1) Place specific Job Titles into the Likes and Interest field.
  • SMTHREE  |  MONDAY, FEBRUARY 14, 2011
    [Marketing] Social Media Marketing by the numbers
    We succeed or fail as marketers on a case-by-case basis – sometimes by design, sometimes by chance. So, how do we wrap our hands around this ever evolving world of social media marketing? And, if this is true, how does that affect how we – as marketers – reach people? When you market on Facebook you are targeting the heaviest users – the ones who will see your posts, and will see your ads and will like your page. It is still a cluttered marketing world and social media just increases the noise. – Lewis Carroll. Statistics! Brand.
  • DANNY BROWN  |  TUESDAY, AUGUST 27, 2013
    [Marketing] Why Context Marketing Should Already Be Happening
    'So, the latest buzzword in the online space is “context marketing”, or the ability to look into the context of what your customers want and deliver on that need. And so we have another cool word to join the lexicon of other cool marketing buzzwords in the online space – content marketing , advocacy marketing , persona marketing and, yes, influence marketing (guilty of that one). Context in Marketing is Nothing New. Probably the best example of context marketing is an email drip campaign. Insights context marketing hype
  • TECHIPEDIA: TAMAR WEINBERG  |  FRIDAY, JANUARY 7, 2011
    [Marketing] How to Get the Best Internet Marketing Posts of 2011
    Every year, I spend hundreds, perhaps thousands of hours reading articles on Internet Marketing for my annual Best Internet Marketing Posts blog post. The posts for the last five years are: Best Internet Marketing Posts of 2010. Best Internet Marketing Posts of 2009. Best Internet Marketing Posts of 2008. Best Internet Marketing Posts of 2007. Best Internet Marketing Posts of 2006. How to Get the Best Internet Marketing Posts of 2011 is a post written by Tamar Weinberg. ]. Marketing Personal Social MediaBut that’s not all.
  • THE REALTIME REPORT  |  MONDAY, MARCH 24, 2014
    [Marketing] 88% of Digital Marketers Consider Realtime Marketing Critical To Their Efforts
    'Three-quarters of marketers are using realtime marketing, and 41% have included realtime marketing in their 2014 budgets, according to a new survey from realtime web personalization platform Evergage. The vast majority – 88% – of respondents consider realtime marketing important to their 2014 plans. The top benefits of realtime marketing [Evergage survey] So what does realtime marketing really mean to marketers? Are marketers seeing tangible benefits from realtime marketing?
  • CONVINCE & CONVERT  |  WEDNESDAY, FEBRUARY 15, 2012
    [Marketing] Planning Your Content Marketing: Bricks vs. Feathers
    He also runs a digital agency called Teach to Fish Digital where he provides insights on search, social media, email marketing, and analytics. Some of us (self included) were initially fooled by this obvious test of common sense, but as it relates to your content marketing, should you be focused more on building substantial content productions or presenting your audience with a steady array of minute snippets that define your brand and message? Blogging and Content Creation Content Marketing social media strategy content development infographic marketing plan planning
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, FEBRUARY 6, 2011
    [Marketing] Is E-mail Marketing More Effective Than Social Media Marketing?
    » Is E-mail Marketing More Effective Than Social Media Marketing? It seems that e-mail marketing is still one of the most efficient and cost effective channels available to businesses – that’s both online and traditional brick and mortar businesses. What may surprise many small business owners is that social media marketing is so far down the list, especially when it comes to two-way communications. There are many businesses that are now finding that a mix of the two, that is, social media and e-mail marketing, to be very effective.
  • PAMORAMA  |  SUNDAY, JUNE 16, 2013
    [Marketing] A Beginners Guide to Content Marketing [Plus Infographic]
    'Content marketing has changed the way consumers research and buy your products. In the traditional sales funnel , consumers begin with a set of potential brands and methodically reduce them to make a purchase decision: McKinsey points out that today’s consumer decision-making process is circular : There are 4 key phases in which marketers can either succeed or fail when a consumer has been triggered to buy something: Initial consideration (thinking about known brands). This is why content marketing is key. What is content marketing? Content marketing is hot.
  • INBLURBS  |  FRIDAY, NOVEMBER 11, 2011
    [Marketing] Why B2B should use Inbound Marketing to master Social Media a measureable way
    “According to research from global consulting firm Accenture , almost two-thirds of B2B marketing executives view social media as an extremely important or a very important channel to interact with customers, partners and stakeholders. But most B2B marketers are very interested to use social media to improve their business. B2B marketers told Accenture that technology, tools, metrics and collaboration could be useful to strengthen their social media programs.”. As thousands other B2C and B2B businesses globally, B2B companies should utilize “Inbound Marketing”.
  • WAXING UNLYRICAL  |  TUESDAY, MAY 28, 2013
    [Marketing] Weekly Roundup: Marketing
    Since so much of what we do entails marketing, this week’s roundup focuses on just that topic; from tools (the ones to use , not to be ) to best practices: 1.  Slideshare Is The Biggest Opportunity In B2B Content Marketing. Why:  Michael Brenner  shares why Slideshare is a must-have for marketers, especially those in the B2B field. Why: In this WUL guest post,  Sean McGinnis  explores one of the most important aspect of blogging (and content marketing), finding keywords. Infographic: 25% of marketing budgets spent on content marketing.
  • JEFF KORHAN  |  TUESDAY, JUNE 26, 2012
    [Marketing] Local vs Location Business Marketing
    When it comes to business marketing, there is an important distinction to be made between local and location. Location marketing rightfully capitalizes on one component – proximity, which translates into convenience and the time savings associated with it. You can charge more for convenience – or not, but it nevertheless can be incorporated into your marketing plans to accomplish specific business objectives. Time is a valuable commodity that you can effectively use to be more local to the markets you serve. The Primary Location Advantage is Time.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, NOVEMBER 22, 2011
    [Marketing] How To Monitor Your Three Essential Internet Marketing Strategies
    Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms. This three-fold plan appears to be a timeless marketing approach on the net, but how do you know you’re succeeding in these areas? How To Monitor Your Three Essential Internet Marketing Strategies is a post written by Tamar Weinberg. ].
  • PAMORAMA  |  SATURDAY, DECEMBER 3, 2011
    [Marketing] The Cost of Marketing on Facebook [Infographic]
    With close to one billion members, Facebook is a very attractive marketing platform. Advertisers can target users by age, location, or area of interest, enabling very focused marketing efforts. Flowtown created this infographic to show data the company collected about who is marketing on Facebook. Advertising Facebook Marketing Social Media Social Media MarketingThe Facebook Advertising team has done a great job of working with company engineers to build a self-service, easy-to-use product that makes Google AdWords look quaint by comparison.
  • CONVERSIONATION  |  SATURDAY, SEPTEMBER 10, 2011
    [Marketing] The Single Most Important Success Factor of Inbound Marketing
    Inbound marketing is a ‘hot’ topic among marketers, as are its good friends content marketing, social media marketing, blog marketing and search engine marketing. The rising attention for inbound marketing, basically and very simply put processes and tactics to “be found” among marketers has everything to do with the growing awareness that people are seeking [.].
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, MAY 13, 2012
    [Marketing] Social Media The Great Marketing Equalizer
    One of the biggest benefits to social media marketing is the low cost. At least, it’s one form of marketing that doesn’t need big dollars thrown at it. Rather than engaging in social media marketing themselves, they are more likely to delegate this role to someone else – often the person responsible for computer maintenance or SEO. For smaller businesses, the owner can become personally involved in social media marketing – this becomes marketing from the soul rather than marketing from the monthly pay check. How so?
  • SHERRILYNNE STARKIE  |  THURSDAY, JANUARY 26, 2012
    [Marketing] Email marketing goes social
    Adding social sharing buttons to marketing emails significantly increases click-through rates according to a survey just released by GetResponse , an email marketing software company. The survey showed that fewer that one in five email marketers actually include social sharing buttons within their content.  Considering the exceptionally high performance results for newsletters that include social sharing buttons ( an average click-through-rate (CTR) 115% higher), you’d wonder why more email marketers are jumping into social. Brands use social for PR.
  • PAMORAMA  |  SUNDAY, MARCH 23, 2014
    [Marketing] 25 Excellent Content Marketing Tools for Your Brand
    'Successful content marketing initiatives have many moving parts. The good news is that there are many content marketing tools available to help you streamline the process. You’re sure to find something that will help you jumpstart your content marketing programs. It’s easy to curate, upload, and aggregate content related to your content marketing strategy. . Content Marketing Analytics and Tracking Tools. Use these tools to track engagement and analyze the effectiveness of your distributed marketing content. Content Curation Tools.
  • SAMIR BALWANI  |  MONDAY, SEPTEMBER 20, 2010
    [Marketing] Get a Free Internet Marketing Review for your Business
    This is why I created the Internet Marketing Review. All you have to do is fill out the survey here , and you’ll be enrolled for the opportunity to get a free Internet Marketing Review for your business. Take the survey now and get a chance to get your free Internet Marketing Review. Get a Free Internet Marketing Review for your Business is a post by: Samir Balwani. Tags: Site News contest internet marketing review survey Small businesses understand the power of social media. credit. Now, I need your help.
  • WEBBIQUITY SMM  |  TUESDAY, AUGUST 12, 2014
    [Marketing] The Complete Guide to Google+ for B2B Marketing [Infographic]
    This is particularly so in marketing. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner. This infographic below will have you on track to G+ B2B marketing success. About the author: Dave LJ is a financial expert who also studies and writes about social media’s use in business and marketing efforts. Google+ Social Media Marketing Dave Landry Google infographics 'Guest post by Dave Landry. But it doesnt have to be that way. Need more details? No sweat!
  • KYLE LACY  |  MONDAY, MARCH 12, 2012
    [Marketing] The Difference Between Social Media Sharing and Integration in Email Marketing
    78% of marketers integrate social media with their email marketing. As a social media advocate it makes me smile (not unlike Legos) to think about marketers jumping up in down with glee over Facebook and Twitter. It must mean that marketers are truly understanding the intricacies of social media development and data! Or so we thought… 73% of marketers believe that social media integration with email is somewhat or not effective. Only 13% of marketers believe that it is truly effective. Email MarketingThat’s a pretty good number right?
  • JUSTIN LEVY  |  MONDAY, APRIL 28, 2014
    [Marketing] Marketing Fit Interview: Christopher Penn, Vice President of Marketing Technology, SHIFT Communications
    Better marketers and better individuals. In this Marketing Fit interview, Chris covers everything from his top productivity tip to what he’s learned self-publishing two books to what tactic he wants to banish from marketers’ toolboxes. What area do marketers overlook but could drive the biggest impact for their company? The older and more practiced I get, the more I realize that marketers aren’t using enough of their brains. The ability to meld left and right brain together is what creates amazing marketing. They push you to be sharper.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 26, 2010
    [Marketing] Is The White Paper Dead for B2B Marketing?
    Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. Creating Engagement in B2B Marketing A recent Cone Inc.’s Tags: Blogging Branding Content Marketing Interactive Marketing Lead Generation Podcasting Thought Leadership Twitter User Generated Content In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”
  • JEFF KORHAN  |  TUESDAY, FEBRUARY 4, 2014
    [Marketing] The Power of Purpose Driven Marketing
    'One of the major shifts in marketing that was readily apparent in many of the Super Bowl commercials is creating an emotional connection  with the audience. Big brands are embracing purpose driven marketing because it’s proving to be a powerful differentiator in crowded markets, and for good reason. Marketing Purpose Comes from Within. The reason purpose works to differentiate marketing is it’s not an idea created for a marketing campaign. ” What’s true about your business that is somehow not being reflected in your marketing?
<< 1 2 3 4 5 ... 293 294 >>
 

Social Media Informer can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with LinkedIn

Sign in with Twitter

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...

 
b2b-blogging-white-paper-181