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    [Marketing] How to Use Social Media for Event Marketing [Infographic]
    Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. But social media marketing, which emerged as a distinct discipline just eight years ago this month, has proven a powerful tool for maximizing the results from and investment in live event marketing. Events Social Media Marketing event marketing infographics Lakeshore Convention CentreKeep the buzz going after events by posting photos of the conference or trade show to Facebook and Instagram.
    [Marketing] 2016 Marketing Predictions from 10 Top Influencers
    The year 2016 is gearing up to be a game-changer in the realm of marketing and across several categories, and if one wants to survive in this ever-evolving landscape, it’s vital to take a close look at what’s coming. From content promotion experimentation by content marketers of all kinds to video ads driving engagement, personalization, relevancy and more, there are a number of marketing “influencers” – the “movers and shakers” of this industry – that have made their predictions regarding the burgeoning world of marketing communications and what they feel should be focused on in 2016.
  • SPIN SUCKS  |  MONDAY, JUNE 6, 2016
    [Marketing] Top Seven Chrome Extensions for Social Media Marketers
    The post Top Seven Chrome Extensions for Social Media Marketers appeared first on Spin Sucks. Related Stories Six Online Tools for Blog Post Inspiration Life in the Marketing Cloud Gin and Topics: Toddlers or Terrorists? Social Media Tools Check My Links Chrome extensions drumup Giphy improve your social media marketing efforts lastpass Nimbus OneTab online tools productivity tools RiteTag share awesome content on social media social media marketersThe life of a social media manager is an endless to-do list.
    [Marketing] The Use of Animation in Digital Marketing
    Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. In this blog post, I am going to highlight a few of the big companies using animation in their digital marketing and how animation can be a highly effective method of getting key messages across to target audiences. Salesforce use animation in their digital marketing to great effect. This is a guest post by Manroop Takhar. million.
    [Marketing] 2012 Social Media Marketing Industry Report
    Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. This study is based on a survey conducted for more than 3,800 marketers, with the goal of understanding how they are using social media to grow and promote their businesses. Commonly used social media services : Here we get to look at different tools marketers are currently using as well as looking to learn more about in future.
    [Marketing] The Importance of Brand Recommendations in Your Marketing Strategy
    Knowing why and how consumers use recommendations will help you create more effective marketing programs. His research also shows that “a 12% increase in brand advocacy, on average, generates a 2x increase in revenue growth rate plus boosts market share” and, conversely, “a 2% reduction in negative word-of-mouth boosts sales growth by 1%.”. recent report by social media marketing agency Zócalo Group delves into how consumers view on- and offline recommendations from their friends, family, and peers. What does this mean for brand marketers? According to a U.K.
    [Marketing] 30 Resources and Tips for Using Pinterest to Market Your Business
    just started playing around with the platform, collecting images about social media and marketing and other topics. . Here are some resources, tips, and tricks to help you get up to speed and begin marketing your company on Pinterest. Brand Marketing. Pinterest: Everything You Need To Know Is In This Massive Post Francisco Rosales of Social Mouths explains Pinterest from soup to nuts: What it is; demographics; how to use it for content marketing, promotions, and market research; integrating Pinterest into your website; and more. People like to collect things.
    [Marketing] How to Use Twitter Cards in Social Media Marketing
    How to Use Twitter Cards in Social Media Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Forbes Top-25 Forbes Social Media Power Influencer, Pam is strategic marketing leader in Seattle and a major Seahawks fan. Related Articles 8 Tips for Managing a Social Media Crisis Don’t Make These 9 Social Media Marketing Mistakes 12 Essential Elements of a Social Media Marketing Strategy. Branding Content Marketing Social Media Social Media Marketing Twitter Social media marketing
    [Marketing] How To Use Facebook For Marketing
    Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. The guide provides a great overview of the marketing potential in having a presence on Facebook as well as suggestions for some strategic steps to go through when building a presence. Use some of Facebook’s targeting capabilities such as Ads or Sponsored Stories as a marketing tool. This includes advice on integrating Facebook with your marketing efforts, making a good tone of voice and creating content that is sharable and social in nature. 1. Engage your fans.
    [Marketing] How to Create a Video Marketing Strategy for Your Business
    Surely, video marketing must be really expensive, time consuming, and technical? Even on a limited budget, if you plan well, maximize your resources and invest some creative energy it is possible to build a video marketing campaign that will take your business to the next level. There is no use investing the time and money in creating a video marketing strategy if you don’t know what you want at the end of it. Market your video. Marketing Search Engine Optimization Social Media video marketing videosThis is a guest post from Neil Davidson. Be creative.
    [Marketing] Seven Ways Not to Do Email Marketing
    More specifically, we’re talking about the seven ways not to do email marketing. Seven Ways Not to Do Email Marketing. Example : You can compare yourself to your competition, or compare a couple of popular products on the market (like this comparison of the top ecommerce platforms ), or talk from your own experience and share what has worked for you personally (like my comparison of to-do list tools ). Do feel free to share your number one challenge with email marketing right now. The post Seven Ways Not to Do Email Marketing appeared first on Spin Sucks.
    [Marketing] Marketing Fit Interview: Mike Vardy of Productivityist
    In this Marketing Fit interview, Mike discusses where his passion for productivity came from, his experiments with a virtual assistant, his deep appreciation for beer, the biggest productivity mistake he sees people make and much more. What area do marketers overlook but could drive the biggest impact for their company? think that a lot of marketers tend to focus more on quantity than quality, rather than using some critical thinking (or even creative thinking) to better blend the two. Interview Marketing Productivity Social Media Marketing Fit But I do.
    [Marketing] Offsite Content Marketing: Six Tactics to Reach New Audiences
    In the meantime, it’s important to talk about offsite content marketing—or promoting the content you create in other places around the web. Offsite Content Marketing. Offsite content marketing is necessary for three reasons: It helps you build new audiences. Even if you work in a very niche, business-to-business organization, offsite content marketing is necessary. Think about offsite content marketing in the same way…but you can do it behind your computer screen without any pants on, if you want. By Gini Dietrich. From that stems new subscribers.
  • SPIN SUCKS  |  TUESDAY, JUNE 16, 2015
    [Marketing] Move Over Marketing, Here Comes PR
    During the past five years, there are several big signs that tell us PR has broken out of its silo and we can say, “Move over marketing, here comes PR.”. When I was studying for my MBA in marketing in the late 1990s, there were pages in my marketing textbook that covered issues management, reputation, and ethical communication. Communicators are working together; PR, marketing, digital and branding professionals come to the strategy table to collaborate on a program. Whether you’re in PR or marketing, you’re in the business of content. By Deirdre Breakenridge.
  • SPIN SUCKS  |  WEDNESDAY, MAY 16, 2012
    [Marketing] The Case for Integrating Social into a Larger Marketing Mix
    The market research cited in the infographic demonstrates that, as much hype and discussion as there has been with social media, it has not entered the core of marketing strategy. We also discovered the overfocus on social media conversation betrays several marketing realities: Social media represents a very small percentage of the overall marketing expenditure; Direct mail and purchased media (ads) represent the greatest expenditure in a company; and. Marketing in the Round Infographic. Jon Aston will be so proud. But alas. That isn’t the point.
    [Marketing] Love it or Hate it: Let’s Talk Email Marketing for Business
    Email marketing is not dead. In fact is more alive than ever and Lara Wellman not only busts the myths, but shares why every business should use it as one of their marketing tactics. The post Love it or Hate it: Let’s Talk Email Marketing for Business appeared first on Spin Sucks. Related Stories Native Advertising is Just Good Advertising Writing Pixelated: Visual Content for Generation Y How to Convert Marketing Fails in Future Wins.
    [Marketing] 10 Marketing Tips from Father of Marketing David Ogilvy
    Marketing ideology seems to change every ten years or so—unless you’re David Ogilvy, and your philosophy has lasted the better part of a century. Despite having passed on over a decade and a half ago, Ogilvy’s ideas on marketing are as true now as they were when he founded Ogilvy & Mather back in 1948. Here are 10 marketing tips, updated with modern examples, from one of the greatest business minds this world has seen. While everyone knows this fact when it comes to newspapers and blogs, people often forget how important headlines are when it comes to email marketing.
    [Marketing] How to Market and Sell to the Modern Buyer
    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of How to Market and Sell to the Modern Buyer. This webinar was sponsored by  Act-on Software and featured Amber Armstrong ( @ ambarmstrong ) Program Director of Commerce, Social and Mobile Amplification at IBM, Jeff Soriano (@ sorianojeff ) Senior Director of Demand Generation at Offerpop and Rachel Rosin (@ rosin_ rachel ) Marketing Programs Manager at Act-On Software. To get a copy of the slides or to listen to the replay, please click here.
    [Marketing] Are You Doing Influencer Marketing Right?
    In a marketing and public relations world that is constantly evolving, it is imperative to keep up with the latest terms, lingo and vocabulary associated with the current trends. Influencer Marketing is turning out to be one of those terms that people should pay attention to, especially from a social media standpoint. I had the opportunity to sit in on a webinar about influencer marketing a few weeks ago given by Christine Wilson, CEO of MtoM Consulting, and Holly Hamman, CMO of TapInfluence. What is influencer marketing? Step 1: Identify Influencers. Go mobile!
    [Marketing] How to Create a Content Marketing Strategy
    Content marketing strategy isn’t a nice to have, it’s a requirement. Recent research from the Content Marketing Institute found that more than 80% of B2B marketers say they have a content marketing strategy, but only a third have documented that very same content marketing strategy. Let’s fix that.
    [Marketing] When Content Marketing Lets You Down
    Ah… content marketing. “Let’s do some content marketing!” When content marketing lets you down. This is a classic case of being let down by content marketing. When Content Marketing Lets You Down is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn When Content Marketing Lets You Down. Content Marketing Shonali Burke content marketing enewsletter permission marketing The hot new kind on the PR block. It’s all the rage these days, isn’t it? ” they say. Not cool. 2.
  • SPIN SUCKS  |  MONDAY, JUNE 29, 2015
    [Marketing] The Pop-up: A Marketing Tactic we Love to Hate
    The use of website pop-ups is a marketing tactic we communications pros love to hate. The general public tend to hate when we use pop-ups as a marketing tactic, too. Case-after-case show pop-ups used effectively as a marketing tactic help drive more subscribers (such as how  Darren Rouse increased subscribers by 300 per day ), and increase conversions and leads. Like most marketing tactics, there are several ways for one to “pop a box.” ” And yet… They work! A Pop-Up Marketing Tactic Turned Me into a Playboy Playmate. Like really hate.
    [Marketing] Best Social Media Stats, Facts and Marketing Research of 2010
    For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How do social media marketing strategies in small businesses differ from those in larger enterprises? Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand?
    [Marketing] 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)
    Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed. Which content marketing tactics are most popular? How Popular is Content Marketing? 1.
    [Marketing] CMOs: Shedding light on marketing performance
    But when it comes to marketing, there has always been a bit of the “black box” effect. Marketing is the one major budget item that traditionally has been the hardest to understand and measure from a traditional business performance standpoint. Quarterly and annual reviews provide some idea of how the money is being spent, and frequency, reach, target rating points, media impressions and clip counting are among the longstanding measures of marketing effectiveness. But these are becoming less and less informative as the world moves at Internet speed.
    [Marketing] Email Still Trumps Social Media for Online Marketing
    Email marketing wins more online customers than Facebook and Twitter, but it lags behind organic search. The introduction of disruptive technologies and tools over the last few years has spawned enormous changes in online marketing. But a recent report from Custora , maker of a predictive analytics platform, reveals that online retailers are winning new customers via traditional email marketing at quadruple the rate they did four years ago. The latter finding reinforces the use of content marketing along with investing in search engine marketing. Geography.
    [Marketing] Why Emotional Headlines are Good for Your Content Marketing
    We started testing the most (and least) shared headlines using the Emotional Marketing Value (EMV) Headline Analyzer as made available by the Advanced Marketing Institute. According to the Advanced Marketing Institute: Most professional copywriters’ headlines will have  30-40 percent EMV Words  in their headlines, while the most gifted copywriters will have  50-75 percent  EMV words in headlines. Perhaps they could be an asset to your content marketing after-all. The post Why Emotional Headlines are Good for Your Content Marketing appeared first on Spin Sucks.
    [Marketing] Why LinkedIn Is Now Such a Powerful Content Marketing Tool
    There’s a reason for this: LinkedIn content marketing produces results, and here’s why your company should get on board. The reason why so many content marketers try to get guest blogging gigs is it helps elevate their personal brands to a larger audience. So do your content marketing efforts a favor and test out a few articles on the LinkedIn platform. Matt is passionate about the latest content marketing trends and best practices for video, infographics, eBooks and more. Content Marketing Social MediaAnd then there’s LinkedIn. Of course not.
    [Marketing] Social Media Marketing and Darwin: Evolution or Irrelevance
    Have your marketing efforts evolved with them? Marketing at the peak of the television era was relatively simple. As a marketer, how do you possibly compete for attention within this constant stream of information? How do you speak to consumers who don’t want to hear traditional marketing messages? Marketers can no longer program consumers with advertising; instead, now your imperative is to attract people through unique content and authentic brand experiences. Remember: There was a time when no one was email-marketing. Army Chief of Staff.
    [Marketing] How to Kick-Start Your Content Marketing [Report]
    A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. It includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. Additionally, it includes insights from 21 experts and influencers within the fields of content marketing, search engine optimization and social marketing. The strategy you develop must adhere to your overall marketing efforts and thereby become an integrated part of your business initiatives.
  • TWIST IMAGE  |  FRIDAY, JUNE 22, 2012
    [Marketing] Marketing Talent
    There is a shortage of talent in the marketing pool. As technology becomes the beachfront to the marketing industry along with great creative work, there is an ever-growing chasm of between digital, social, mobile, analytics and the professionals doing the work. " Where does marketing fit into this? There are few success stories in the digital marketing space like that of the agency R/GA. During this week's Cannes Lions International Festival of Creativity , Greenberg sat down with Digiday to discuss how they attract and retain marketing talent. digiday.
    [Marketing] Marketing Automation: Fact or Fiction
    By Alex Miller If your company is struggling to find a balance between quantity and quality in its marketing plan, marketing automation may provide a solution.  Marketing automation systems are experiencing a surge in popularity; in fact, 84 percent of the top companies in the U.S. are using or plan to use marketing automation in 2015.   And marketing automation isn’t just for the big corporate behemoths, either.  Ninety-two percent of smaller businesses state they plan to make room in their marketing budget for it.
    [Marketing] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business. And 92% of small businesses say that social media is an effective marketing technology tool. Which social media marketing tools are most useful? Social Media Marketing Guides, Strategies and Tactics.
    [Marketing] 11 Thought-Provoking Guides to Content Marketing for 2014
    A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with  30 Remarkable Content Marketing Facts and Statistics and culminating with  14 Best Content Marketing Tips, Tactics and Techniques. The burst of content marketing content (pardon the repetition) produced some interesting results in terms of traffic. How can marketers do better at creating “content with purpose”?
    [Marketing] How to Reach Social Success with Contextual Marketing
    Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. The value of contextual marketing. The challenge for global brands to keep an Always On-strategy is to get the context in place across local markets. Mindjumpers Network is our way of working with local market activation for global brands. Throughout most social media networks, content is king.
    [Marketing] The Art of Marketing
    It has some seriously engaging applications that have transformed my approach to marketing, selling, and creating community. Rather than venturing into a Romantic Manifesto of my own, (I’ll leave that up to you for later), I’d like to talk about how this concept changed my way of thinking and ignited some serious marketing wicks in my business (and hopefully will for yours too). When you can connect with another through any medium of art, you have paved a path with marketing gold. ALL of which are perfectly effective and acceptable marketing tactics. Dance. Writing.
  • SPIN SUCKS  |  MONDAY, APRIL 25, 2016
    [Marketing] Main Principles of Conversion Content Marketing
    Kiara Halligan says by using conversion content marketing you'll reap most rewards in 2016. She goes on and shares the main principles of conversion content marketing you need to keep in mind. The post Main Principles of Conversion Content Marketing appeared first on Spin Sucks. Communication Content build a relationship with your potential customer content marketing conversion content marketing conversion content marketing principles focus your attention on your target audience Robert Cialdini Social Media test your content what are your objectives
    [Marketing] Marketing Is What Happens In The Market…(Not What Happens In Your Marketing Department)
    What’s going on in your marketing department doesn’t actually matter Despite your natural inclinations to focus on what you can see, what’s happening right in front of you, in your office, is irrelevant if you aren’t seeing what’s happening in the real world market. What really matters is what’s going on with customers, advocates, influencers, Blog Social Media Marketing
    [Marketing] Put Content Marketing at the Heart of Your Brand Strategy
    With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in. In fact, 90% of marketers think content marketing will become more important over the next year, according to a report from Econsultancy & Outbrain, yet only 38 % have a content marketing strategy in place. This has put an emphasis on the importance of quality content within digital marketing. Have you determined a content marketing strategy?
    [Marketing] Life in the Marketing Cloud
    Many people have a vague or unclear idea what the marketing cloud is, and a little less about how they both already and can use the cloud every day. . Cloud services have played a major role in shaping the marketing landscape in the digital era. The cloud, which is really a cluster of virtual or dedicated servers , provides a foundation on which to build new marketing channels, collaborate on creative pieces, and expand brand awareness and sales opportunities into previously untapped areas. Social Media in the Marketing Cloud. Life in the Marketing Cloud Continues.
    [Marketing] Seven Tools for Your 2012 Marketing and Communication Plans
    Today, though, I want to talk about some things you should be considering for your 2012 marketing and communication plans. We’ve talked about this before, but gamification is going to continue to grow and will affect your marketing and communication in 2012. Seven Tools for Your 2012 Marketing and Communication Plans originally appeared on Spin Sucks on November 8, 2011. Social Media Twitter 2012 planning consolidation gamification google wallet improved analytics marketing and communication mobile content privacy social televisionConsolidation. Privacy.
  • UNSPOKEN  |  TUESDAY, MAY 15, 2012
    [Marketing] Finally – A Promising Buzz in the Social Media Marketing Atmosphere I’ve watched with a bit of dismay as marketers have tried to figure out the social media environment, working to get consumers to buy products and services purely based on electronic communication. It seems that there are new players coming on the "daily deals" market every day, but there is one launching on May 15 in Iowa that has caught my attention – FreebeeCards. Good for Customers, Great for Marketers. Blog Social Media business daily deals groupon livingsocial marketing promotionsIn April Groupon settled a lawsuit for $8.5
    [Marketing] Social Media Permission Marketing
    Social Media Permission Marketing originally appeared on Spin Sucks on March 31, 2011. Social Media bob reed Counselors Academy element r facebook question no silver bullet permission marketing ru relevant social media permissionIt’s Facebook question of the week time, but there will be no video. I am working from home today and, well, don’t feel like showering and getting ready just so I can do a video. And, while I’m daring, I’m not daring enough to do a video in my PJs with bed head. If you don’t know whether or not to get permission, get it.
    [Marketing] My Top 33 Digital Marketing Blogs
    Digital marketing blogs may be numerous, but I find them to still be critical. I’ve been in digital marketing for 20 years, and the only way you can stay relevant that long is to read A LOT. In digital marketing, if you don’t learn you die. Read the whole entry. » Digital Marketing blogs content marketing blogs digital marketing digital marketing blog email marketing blogs online marketing blogs social media blogs Period. subscribe via email, and read (or at least.
    [Marketing] Five Cultural Reasons Marketers Fail to Keep Up with Consumers
    Yet, marketers and managers continue to struggle in keeping up with buying behavior and consumer attitude shifts , let alone in turning them into opportunities. There are several ‘types’ of reasons why marketers and executives are alienated from their customers and consumers – which we all are – in general and are not able to turn their organization into an optimization organization that is as by definition very close to its customers, ecosystem and the touchpoints within it. Email marketing, for instance, still delivers high responses. The shift is clear.
    [Marketing] Marketing needs to be more Adaptive!
    Ok so this isn’t the newest concept you ever heard of – but hear me out – its time we really changed a few things in the marketing organization. So its easy to see that today’s marketing teams are not that well equipped to handle “ real time marketing ” as David Meerman Scott defined it. In a real time marketing world speed will be key. As marketers we need to be optimized for speed and rapidly effective decision-making. We need better systems to take in data and analytics in order to make smarter better business decisions.
    [Marketing] How to Get Started with Instagram Marketing
    If you haven’t tried Instagram marketing yet, it’s time to get started. Starting conversations with consumers is one of the most valuable aspects of social media marketing, and the previously mentioned Instagram Direct offers that functionality out of the box. Post “first looks” and “previews” of new products and upcoming events Offer coupons and contests to incentivize engagement and brand promotion How to Get Started with Instagram Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.
    [Marketing] 88 Expert Content Marketing Posts Worth Another Read
    As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. To help marketers address that challenge (and others), content marketing experts are also creating an enormous amount of content—about content marketing. 10 Scientific Findings That Can Help You Improve Your Marketing by Twelveskip. Here are his insights for content marketers.
    [Marketing] Video is The New King of Content Marketing
    The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. It’s not just the blue chips and consumer giants that need to get behind this trend; SMEs need to embrace the possibilities of video content marketing as well. This is particularly true of social media content, which has become the latest and most brutal marketing battleground. At Mindjumpers we’ve got a dedicated video production team, ready and waiting to help kick-start your video production and content marketing output.
  • SPIN SUCKS  |  TUESDAY, MARCH 24, 2015
    [Marketing] Tools for Mobile Marketing Strategy Success
    By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. The Mobile Marketing Future The ability to create a sound mobile marketing strategy is the present and the future. Google App Analytics Applications are one thing not to overlook in a mobile marketing strategy.
    [Marketing] What Moneyball Teaches Digital Marketers About Winning
    Hindered by a small market budget, Beane embraced alternative statistics, or what marketers might call “KPIs”, to find undervalued players. The parallels between the almost ten year old book and the experience of marketing in today’s digital world didn’t escape me. Now more than ever marketers are asked to achieve increased performance (usually this quarter), prove ROI, and demonstrate how a throng of marketing activities generate sales. The technology and techniques marketers frequently use are outdated, broken, or unscalable.
    [Marketing] Context Marketing in Context: Beyond Inbound and Content
    Everything evolves and so does marketing. The pace of change in the ways we think about marketing goes hand in hand with the pace of technological innovations. The multiple contextual dimensions of an integrated and customer-centric marketing view are so essential you will read more and more about context marketing in coming months. So, yes you read the title right: this one is about context marketing in context. The term context marketing is not new. Some speak about contextual marketing as well. So, what’s the thing about context marketing?
    [Marketing] Report: Social Marketing Is More Than Just Likes [Report]
    Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing. Facebook case comScore Engagement Facebook Page fans Report research sales Skittles social marketing social media marketing Starbucks studyFacebook pages are the go-to destination. It’s all about planning! percent, 0.58
    [Marketing] How to Use Facebook for Business and Marketing
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Use Facebook for Business and Marketing How to Use Facebook for Business and Marketing by Tamar Weinberg on May 5, 2010 Share As much as Facebook may not be kind to businesses , it’s still a tremendously valuable business tool. Let’s just take a look at the potential of Facebook for business for a moment here and review the various options business owners have in order to be effective with Facebook business marketing.
    [Marketing] What Grandma Can Teach You About Social Media Marketing
    Even though your grandma might not be savvy on the newest Facebook and Twitter trends, she can still teach you a lot about social media marketing. Electronics are truly the go-to when it comes to marketing yourself or your small business and it can be easy to dwell on the numbers you’re trying to reach, while forgetting about the actual people that you are marketing to.  . Instead, take 5 minutes to send a quick personal thank you:   So how can common courtesy and attention to specifics make all the difference when you’re using social media to market your business?
    [Marketing] The Two Faces of Marketing
    Beth Harte is a seasoned marketing and communications thought leader, author, and speaker with a passion for excellence and a pragmatic mind for business and results-oriented outcomes. When Gini Dietrich asked me to share a version of my tongue-in-cheek 9 Truths About Marketers post on Spin Sucks , I responded with a resounding “heck, yeah!”  If there is an industry where spin runs rampant—it is marketing. The first challenge comes from the fact that marketers come in all shapes and sizes. Some end up being great marketers and others… not so much.
    [Marketing] Customer Experience Trumps Content Marketing
    More and more voices state that content marketing overhype has jumped the shark. As a primary strategy content marketing is overhyped. Instead, brands should focus on customer experience marketing. That doesn’t necessarily mean content marketing should serve as every company’s primary outreach strategy. better strategic approach focuses on marketing tools as extensions of the brand experience. This is word of mouth marketing assisted by communications. Red Bull offers a top case study for the content marketing company model. The rest?
    [Marketing] 5 Email Marketing Best Practices for Pro Status Campaigns
    Categories: Email Marketing Tags: best practices , email marketing Reaching pro status takes practice. When it comes to your email marketing campaigns, we’ve got the cheat sheet you need to go pro. Maximize your open rates, click-thru rates, and inbound leads with these 5 email marketing. Email Marketing best practices email marketingRead more. ).
  • FIREBELLY  |  MONDAY, JULY 20, 2015
    [Marketing] Running, Kinesiology & Marketing: The Rachel Smith Interview
    When you hear about a student majoring in Kinesiology working at a marketing agency, you might think that’s illogical. It’s completely refreshing to work with someone with the ability to apply critical thinking, yet have no background in marketing.”. Why an internship at a marketing agency when your major is Kinesiology and Integrated Physiology? recent marketing class at Hanover College sparked my interested and got me thinking, “I wonder what the marketing business world would be like?” How do you describe your role? What have you learned so far?
    [Marketing] Email marketing versus social media – once more
    If we can believe the people of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing. Email marketing Integrated marketing Social media marketing content marketing Email Delivered Social Media Today social versus email Although I had promised myself not to rant anymore I can’t help but beg you to please refrain from this […].
    [Marketing] A Content Marketing Debate
    The coupling of the words “content” and “marketing” creates a debate centering on the differences between publishing and selling. By its very nature, marketing is a function of sales. As such marketing communications activities, regardless of form — search, email, publicity (on behalf of a company), content creation, social, events, etc. It’s also easy to see why traditional marketers writhe at the description of a very general tactic as a strategy. Great marketing sells, and in that sense a synergy exists. Let me explain.
    [Marketing] Content marketing: a customer-centric manifesto
    Content marketing is not an island. It takes a customer-centric and integrated approach to succeed in content marketing. Creating business value through creating customer value using content marketing – and putting […]. Content marketing Customer experience Integrated marketing It is part of a bigger picture, aiming to create business value by creating customer value. We like to call it the Copernican view.
  • DAVE FLEET  |  MONDAY, MARCH 5, 2012
    [Marketing] Where does content fit in Facebook’s new marketing model?
    While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. marketer’s journey on Facebook: from engagement to advertising. This, on its own, means that anything Facebook does that affects content is hugely significant for marketers. facebook marketing social media contentHow so, you ask? Let’s start by. Facebook has a saying that, “this journey is 1% finished.” Sound crazy?
    [Marketing] Online Marketing 101 for Entrepreneurs
    Past entrepreneurs used to rely on traditional marketing, such as billboard or newspaper advertising, but today’s platform resides squarely on social media. Business & Marketing entrepreneurs entrepreneurship Online Marketing When you’re a struggling entrepreneur, your business takes over your world as you try to boost your brand and broaden your customer base. From “liking” a company to “following” it, consumers are closer than ever to favorite businesses. Start with Your Website. Got Status Updates. Go with the Trends. Takeaway.
    [Marketing] Five Marketing Metrics that are Definitely NOT “Worthless”
    Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. ” Of course it’s true that, ultimately,  any marketing tactic has to show business results (higher sales,  lower costs, or some combination thereof). Just as a pilot needs instruments to fly accurately and safely, marketers need a broad set of interim metrics to measure their overall web presence and activities. ” True!
    [Marketing] The Five Elements to Include in a Content Marketing Strategy
    content marketing strategy, when executed correctly, is a cost-effective and efficient way of developing and maintaining important relationships with your customers. However, in order to be effective, you need a strong content marketing strategy that contains each of the following five essential elements. Starting a blog and becoming active on social media isn’t a content marketing strategy. Because of this, your content marketing strategy shouldn’t exist as a wholly separate element from your overall marketing strategy. By Rick Riddle.
  • UNSPOKEN  |  THURSDAY, JULY 11, 2013
    [Marketing] Consistency: The Key to Marketing
    When people talk about consistency in marketing, they tend to focus mostly on marketing materials. That said, truly effective marketing strategies go way beyond the surface. At first blush, it may not seem so obvious why consistency in marketing materials is so critical. Geico's marketing is incredibly consistent where it counts—communicating the brand. Creating consistency in marketing requires an intimate understanding of the brand elements and their significance to the target audience. Holiday Marketing Tips for Small Businesses.
    [Marketing] How to Hire Your Social Media Marketing Partner
    But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills. possible downside is difficulty integrating with other marketing activities. Many Internet marketing agencies , including mine, offer SMM in addition to SEO, PPC and other widely used services. major advantage here is solid integration with other Internet marketing activities. Brad Shorr is Director of Content and Social Media for Straight North, an Internet marketing, Chicago based agency.
  • SPIN SUCKS  |  THURSDAY, JUNE 23, 2016
    [Marketing] Integrated Marketing Communications is More than a Fad
    Integrated marketing communications is more than a passing fad, yet many organizations have a hard time breaking down silos to present a cohesive strategy. The post Integrated Marketing Communications is More than a Fad appeared first on Spin Sucks. Related Stories The New Airbnb Logo: Integrated Marketing Communications or Not? How to Choose the Right Marketing Tactics PR Pros Must Embrace the PESO Model. Communication IMC communications strategy ferris bueller marketing communications marketing strategy Public Relations
  • SPIN SUCKS  |  MONDAY, APRIL 4, 2016
    [Marketing] Content Marketing for an Executive-Level Audience
    Content marketing works in nearly every situation, but you have to know your audience. The post Content Marketing for an Executive-Level Audience appeared first on Spin Sucks. Here, Bob Murphy explores why executives needs something different. Comments Glad this piece was helpful, Amanda! by Bob Murphy Bob, thank you! This information is so timely for me. I've been. by Amanda Cleary Eastep Related Stories Creating False Idols: Does Social Proof Have a Place? Use the Animated PESO Model in New Business Pitches How SEO and Content Work Hand-in-Hand.
    [Marketing] Why You Need to Market Your Marketing made this after my Content Marketing World presentation. Click to read more » Content Marketing brian berg content marketing marketing integration mediakube mobile apps phoenix childrens hospital Social Media Marketing youtilityYou know what happens when the vast majority of mobile applications or any sort of useful content gets launched by a company? Nothing happens. Nothing. This is because companies treat the fact that they finished the content execution as the end game. Let’s take a victory lap!
    [Marketing] Companies Invest More in Social Media Marketing in 2014
    One of the most accurate was his prediction that social media marketing would continue to skyrocket, forcing companies who were holdouts in the social media arena to finally buy in. Social media marketing is undoubtedly the new wave of marketing. Companies are being forced, whether they like it or not, to put more and more of their marketing funds towards social media outlets. While in the past, companies have gone for a multi-level marketing campaign strategy, now the focus is primarily on social media, for small and large companies alike. Photo Source).
    [Marketing] Changes in B2B Marketing — Mad Marketing TV Ep 13
    Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Facebook’s IPO and what it means for marketers. New social media tools for B2B marketers. Social data and what it means to B2B marketers. Join Jeff and Paul as they discuss how Paul has made the shift from working within a large company doing B2B marketing, to thriving in a start up environment where he’s focusing on social, amongst other things. Visit [link] to learn more.
    [Marketing] 19 More Outstanding Social Media Marketing Guides
    While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. The post 23 Outstanding Social Media Marketing Guides , published here a few weeks ago, answered questions about social media trends, the evolution of social media marketing best practices, and how to optimize use of visual content. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? Image credit: KISSmetrics. Thank goodness!).”
    [Marketing] Breaking Through a Marketing Plateau
    Has your marketing program become stale? This could be because you’ve reached a marketing plateau. This concept is preached in fitness magazines every month yet we don’t consider this for our marketing campaigns. While many understand this basic concept in fitness, we don’t apply that learning to our marketing programs. We read blogs and ebooks and attend webinars about these marketers that are seeing incredible results with their marketing programs. We compare the marketing software they’re using that we may not be able to afford.
  • SPIN SUCKS  |  THURSDAY, JUNE 16, 2016
    [Marketing] Determine the Right Metrics for Your Content Marketing
    The post Determine the Right Metrics for Your Content Marketing appeared first on Spin Sucks. Related Stories Blogging Most Certainly Is Not Dead Four Elements of Successful Brand Storytelling How to Synchronize Your Content Marketing With an Editorial Calendar. Communication Content content marketing institute content study Google analytics key performance indicators kpis MarketingProfs url builderPart of the reason people claim blogging is dead is because they're not tracking effectiveness. Gini Dietrich helps you determine the right metrics to track.
    [Marketing] Lawyers: Stop Hiding. You Have To Market Your Marketing.
    Many of you are pretty conservative when it comes to marketing. That Marketing and Advertising Stuff Is Beneath The Profession. Because the legal profession came to advertising a bit after the rest of the free world, this caused a bit of trepidation about the entire practice as many believed, and some still do, that the acts of marketing and advertising were cheap, tawdry and beneath the profession. Because of this latent adoption of marketing and advertising, many lawyers are a little too humble when it comes to marketing your marketing. 350 (1977).”
    [Marketing] Words and Pictures – the Batman and Robin of Content Marketing
    But it struck me that the Batman franchise offers some great takeaways for content marketing. What can other comic franchises teach us about content marketing? Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc. Author information Martin Waxman Martin Waxman is a social media, content marketing and communications strategist, conducts social media training and workshops and teaches digital strategy at University of Toronto. Content Marketing Marketing Batman content marketing
    [Marketing] 14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
    Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week. Where do you find ideas and inspiration for content marketing topics? What pitfalls should content marketers avoid? Get those answers and more here in more than a dozen guides to content marketing tactics, the final post of Content Marketing Week. What Can Disney Teach Manufacturers About Marketing?
    [Marketing] Content Marketing As A Process: Three Rules Before Starting
    Content marketing is defined as a marketing technique. However, it’s also  a process that it is very connected – and thus should be aligned – with several marketing purposes and business processes. Note that the definition of content marketing as a technique should not make you focus too much on the content itself. Blog Blogging Content marketing Conversion Opinion AIDAS content marketing conversion customer life cycle customer-centricity lead management metrics ROITo succeed, [.].
    [Marketing] Content Calendar for Content Marketing
    As we have recently made some significant changes to their website and overall marketing platform, I started to consider some new metrics to include in their monthly analytic dashboard. Metrics for content marketing, are key to understanding campaign performance! With content marketing, I like to be able to see what motivates a action, whether that is an email, phone call or a spike in traffic on the site. The post Content Calendar for Content Marketing appeared first on PWB Blog. Analytics Marketing content calendar content management
    [Marketing] Apartment Marketing Predictions 2014: The New Breed Speaks
    Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C. This will be the year for Google+.  I’ve been bullish since day one, but for marketers we may see a shift away from Facebook, or other platforms, and more effort over on G+. Mobile usage continues to climb with smart phones and tablets flooding the market. Social media for marketing and customer service will continue to grow. Jonathan Saar, VP of Marketing & Educational Solutions, Training Factor  . Hart  .
    [Marketing] Make It Fun: Gamification & Marketing
    Those two factors, fun and competition, are effective in marketing because they create engagement. The fact that you are doing something because it’s rewarding in some way goes past “playing a game” and into areas like education and marketing. If you haven’t developed an empathy map and buyer personas, your marketing doesn’t have a focus. Your marketing may use games, or it may be something entirely new. Online and Offline Marketing and Advertising empathy map gamification marketing What Do People Want?
    [Marketing] Multichannel Marketing For Nonprofits
    Here are some key facts about how fundraising and email are changing for nonprofits: On its own,  email is not enough : the median click-through rate for 2013 was 0.5%; Over 50% of email is on mobile  now; People participate because they’re  drawn in by stories and visuals; Multichannel marketing  is a great way to raise optimism and engagement. Today, we’ll lay out why multi-channel marketing might be the right move for your nonprofit. That leads up to our second point: gaining online donors from multichannel marketing can have  dramatic impacts on combined fundraising efforts.
    [Marketing] 9 Social Media Marketing Twitter Chats You Shouldn’t Miss
    Twitter chats can be a great way to solicit (and share) social media marketing advice. What: Business professionals from around the world gather each week to discuss tools and methods for effective content marketing. What: The web’s most forward thinking social media marketers come together to discuss different social media topics each week. When: Tuesdays at 8pm EST. Sample topic: Social Media Influencer Marketing Demystified. What: In-depth discussion on social business, marketing, media, leadership, ROI, and relationships. Social Media Marketing Twitter
    [Marketing] Mistakes To Avoid In Your Video Marketing
    There have been a number of  video marketing  posts with helpful links on this blog. Knowing Knowing your customer is foundational to every marketing message. Do you have any advice for those ready to try video marketing? Video Marketing marketing videos One of the best ways to capture interest is video. Look around at all the people watching something on their phones! Who knew that one day we could do that? But those videos that folks are watching usually are not like this: infomercial-style. uninteresting to the targeted audience. lots of jargon.
    [Marketing] Facebook Advertising Tricks for B2B Marketers
    After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. In 2001 when Google AdWords was just announced – I was buying and converting potential prospects into leads for pennies on the dollar with keywords like Globalization, eCommerce, Interactive Marketing (I was in a consulting firm at the time). So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. Trick 1) Place specific Job Titles into the Likes and Interest field.
    [Marketing] Tradition or Fear: Which Drives Your Marketing?
    Both are pretty powerful motivators, but both are poor reasons for making marketing decisions. Last year I sat down with a small business client to take a look at their existing marketing plan, with an eye toward helping them jump into the world of social media. Their marketing budget was very lean, but one line item in particular gave me the jitters. Tradition can be a powerful branding and marketing tool, but we should never do something just because “that’s the way it’s always been done.” Are fear and tradition crippling your business and marketing decisions?
  • PAMORAMA  |  SUNDAY, JULY 12, 2015
    [Marketing] 8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)
    Social media marketing is vital for business growth these days. Whether you’re a startup or a more established company, social media plays a vital role in today’s marketing landscape. Changing a first impression is doable, but it’s best to avoid making social media marketing mistakes in the first place. social media marketing mistakes to avoid. 1. The use of hashtags in social media marketing can help immensely when it comes to creating visibility for your brand and what it has to offer. Social Media Marketing Branding Social media marketin
    [Marketing] Content Marketing: Without Community, It’s Only Half the Equation
    If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. Scene: your client is super-excited about its new content marketing program (that you’ve been hired to design, and implement). But you’re probably not approaching content marketing the social PR way. Any content marketing plan is incomplete if it doesn’t account for mechanisms  to draw people in , as opposed to simply pushing the content out.
    [Marketing] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
    As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. So, as Facebook continues its never-ending stream of changes, what are the current and emerging best practices for marketing on Facebook? What common mistakes should marketers avoid? Facebook Marketing Tips & Techniques. Using Facebook for B2B Marketing.
    [Marketing] The First Two P’s of Broken Marketing
    Despite the variety of topics, tactics and speakers, our Fusion Marketing Experience conference last Thursday and Friday clearly revolved around one theme: marketing is broken. However, I’m a marketer and that’s what concerns me most: what do marketers need in order to reconnect with customers and are not looked upon as liars and, within the organization, as excess luggage? Does anyone love the marketing department in your organization ? What’s the role of marketing today? How can marketers prove that they really matter a lot?
    [Marketing] Marketing in the Round
    The ascendancy of social media and the marketing department’s failure to make it a measurable revenue producer has only accented this problem. Many marketers are still trying to figure out where social belongs and how to measure it, while still managing traditional disciplines. You will learn: Tips to break down silos and better integrate across marketing functions. Ideas for incentives for your marketing team. Gini Dietrich is the CEO of Arment Dietrich, an integrated marketing communications firm based in Chicago. REGISTER HERE ! REGISTER NOW.
    [Marketing] [Cool Infographic Friday] 20 Captivating Marketing Statistics
    The post [Cool Infographic Friday] 20 Captivating Marketing Statistics appeared first on SocialFish - Social Media for Associations and Nonprofits. More like this. Cool Infographic Friday] Big Data Big Profits [Cool Infographic Friday] The Ultimate Guide to Creative Commons [Cool Infographic Friday] Women dominate social media How to Lead Your Way to a Social Organization ePatient 2015: Healthcare Associations, Are You Ready? Cool Infographic Friday] Content for SEO. Useful Data
    [Marketing] Marketing Automation, Set It and Forget It
    This obviously allows you to match your customers with sales transactions, but more importantly for marketers it allows you the option of layering on a marketing automation system that can deliver targeted messages at the right time without continuous management by additional personnel. If you’re like many companies, you employ a marketing individual or team to collect your contacts information and execute campaigns in somewhat of a batch and blast situation. Marketing automation, what is it? Turn your marketing into a 24/7 sales generating machine.
    [Marketing] Stop and Rework your Digital Marketing Budget Right Now
    The digital marketing budget needs to follow the path towards customer-centric integration and company-wide enablement. Opinion digital marketing budget While many are still trying to get their heads around social media and social business, the digital business challenges already go much further and involve all departments and functions in and around the enterprise. Soon all business will have a [.].
    [Marketing] How to Make Marketing Analytics Easier
    Tons of marketers hate data, so they only focus on the low-hanging fruit. The strongest marketers are the ones who collect actionable data. Read the whole entry. » Digital Marketing conversion report formstack google analytics how to analyze marketing data increase conversion with data marketing analytics track social media marketing These “vanity metrics” include data like total page views, Twitter followers, and other fluffy numbers. Doing so leads to the most profitable outcomes. question. When you frame your.
    [Marketing] 506 – Marketing Insights For Targeting LGBT market
    How do you create a marketing campaign that appeals rather than patronises a market sector? That was a question sent in by a listener who recognised that the LGBT market was underserved in her market. She wanted to reach out BUT worried about how to do it authentically and wanted the best LGBT marketing tips and strategies. Bob Witeck is a leading thinker on LGBT marketing and joins me to talk about the practical tips he would advocate when targeting a specific market. Is the LGBT a specific market – should we treat it differently?
    [Marketing] 2014: Everything Marketers Don’t Want You To Know
    As marketers, we’re very optimistic people and not usually known for taking a hard. Blog community social content performance influencer marketing marketing predictions 2014 real time analytics real time monitoring social insights social media ads Although predictions or extended reality projections usually come at the end of one year or the beginning of of another – I think it’s critical to look at what’s happening so far in 2014 and imagine the rest of the year.
  • SPIN SUCKS  |  MONDAY, MAY 2, 2016
    [Marketing] How to Choose the Right Marketing Tactics
    Do your marketing tactics align with your goals? Do they resonate with your target marketing in an effective way? The post How to Choose the Right Marketing Tactics appeared first on Spin Sucks. Communication Planning business goals communication tactics communications plan communications strategy laura petrolino marketing strategy marketing tacticsLaura Petrolino provides eleven questions to help you evaluate.
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