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  • SPIN SUCKS  |  TUESDAY, MARCH 24, 2015
    [Marketing] Tools for Mobile Marketing Strategy Success
    By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. The Mobile Marketing Future The ability to create a sound mobile marketing strategy is the present and the future. Google App Analytics Applications are one thing not to overlook in a mobile marketing strategy.
    [Marketing] 30 Resources and Tips for Using Pinterest to Market Your Business
    just started playing around with the platform, collecting images about social media and marketing and other topics. . Here are some resources, tips, and tricks to help you get up to speed and begin marketing your company on Pinterest. Brand Marketing. Pinterest: Everything You Need To Know Is In This Massive Post Francisco Rosales of Social Mouths explains Pinterest from soup to nuts: What it is; demographics; how to use it for content marketing, promotions, and market research; integrating Pinterest into your website; and more. People like to collect things.
    [Marketing] Is Video Marketing Really Profitable?
    Marketing Pilgrim has an interesting take on video marketing. Either enter the video marketing arena and make an honest go of it or risk losing business to the competition. Video marketing is not a necessity. wouldn’t recommend it for every client, but videos are powerful marketing tools. What are your thoughts on video marketing ? Video Marketing small businesslike what Frank Reed says in this paragraph: You must consider how your product is able to be ‘pitched’ via video. It’s that simple. So what if you feel that video is too expensive?
    Stop your online marketing right now. The problem with marketing today versus marketing in 2006 is volume. There are more social media marketing experts in the world than there may be doctors these days. Get a Twitter account, amass 50,000 followers by buying them through cheap online marketplaces, RSS port a bunch of popular marketing blogs to give off the appearance of knowledge, and you look like a guru. Here’s another truth: those marketing firms that do this level of work also charge $150-250 an hour. STOP YOUR ONLINE MARKETING.
    [Marketing] Marketing Is What Happens In The Market…(Not What Happens In Your Marketing Department)
    What’s going on in your marketing department doesn’t actually matter Despite your natural inclinations to focus on what you can see, what’s happening right in front of you, in your office, is irrelevant if you aren’t seeing what’s happening in the real world market. What really matters is what’s going on with customers, advocates, influencers, Blog Social Media Marketing
    [Marketing] Marketing needs to be more Adaptive!
    Ok so this isn’t the newest concept you ever heard of – but hear me out – its time we really changed a few things in the marketing organization. So its easy to see that today’s marketing teams are not that well equipped to handle “ real time marketing ” as David Meerman Scott defined it. In a real time marketing world speed will be key. As marketers we need to be optimized for speed and rapidly effective decision-making. We need better systems to take in data and analytics in order to make smarter better business decisions.
    [Marketing] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. How can marketers help their organizations move from “social media marketing” to “social business”? Which content marketing tactics and formats are gaining or losing favor? Relevanza ). 2.
  • TWIST IMAGE  |  FRIDAY, JUNE 22, 2012
    [Marketing] Marketing Talent
    There is a shortage of talent in the marketing pool. As technology becomes the beachfront to the marketing industry along with great creative work, there is an ever-growing chasm of between digital, social, mobile, analytics and the professionals doing the work. " Where does marketing fit into this? There are few success stories in the digital marketing space like that of the agency R/GA. During this week's Cannes Lions International Festival of Creativity , Greenberg sat down with Digiday to discuss how they attract and retain marketing talent. digiday.
  • SPIN SUCKS  |  TUESDAY, JUNE 16, 2015
    [Marketing] Move Over Marketing, Here Comes PR
    During the past five years, there are several big signs that tell us PR has broken out of its silo and we can say, “Move over marketing, here comes PR.”. When I was studying for my MBA in marketing in the late 1990s, there were pages in my marketing textbook that covered issues management, reputation, and ethical communication. Communicators are working together; PR, marketing, digital and branding professionals come to the strategy table to collaborate on a program. Whether you’re in PR or marketing, you’re in the business of content. By Deirdre Breakenridge.
    [Marketing] 64 Inspiring Facebook Marketing Techniques [infographic]
    Some time ago, I found an infographic called “Facebook Marketing Strategies” on AllFacebook , which, as the name suggests, functions as a great inspiration for how to create interesting marketing activities. The infographic has eight different categories with 64 marketing techniques in total. However, you probably don’t need that many, but you have to remember that it’s crucial for you to choose something that relates to your brand and overall marketing strategy. Companies’ Use of Content Marketing Is On the Rise [infographic].
    [Marketing] Top Marketing Trends for 2013
    As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Marketing should be an integrated part of your marketing mix. SoLoMo Marketing Takes Center Stage. SoLoMo is an acronym for Social-Local-Mobile, referring to a new marketing approach: The growing trend of targeting consumers based on their current location and designed to be shared via social networks. Marketing Must be Integrated.
    [Marketing] Why B2B Marketers are Flocking to Native Advertising in 2015
    The stats from the Content Marketing Institute’s B2B Content Marketing: 2015 Benchmarks, Budgets and Trends on B2B marketers plans for content marketing spending in 2015 vs. 2014 were not that surprising. Content marketing spending by B2B marketers is increasing in 2015. We’ve been reading many of the same stats as most B2B Marketers that compare banner ads versus native ads: Native ads are outperforming banners. It can be either a sponsored article or can be a content marketing asset like a white paper, recorded webinar, etc. Why is that?
    [Marketing] The Use of Animation in Digital Marketing
    Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. In this blog post, I am going to highlight a few of the big companies using animation in their digital marketing and how animation can be a highly effective method of getting key messages across to target audiences. Salesforce use animation in their digital marketing to great effect. This is a guest post by Manroop Takhar. million.
    [Marketing] Lawyers: Stop Hiding. You Have To Market Your Marketing.
    Many of you are pretty conservative when it comes to marketing. That Marketing and Advertising Stuff Is Beneath The Profession. Because the legal profession came to advertising a bit after the rest of the free world, this caused a bit of trepidation about the entire practice as many believed, and some still do, that the acts of marketing and advertising were cheap, tawdry and beneath the profession. Because of this latent adoption of marketing and advertising, many lawyers are a little too humble when it comes to marketing your marketing. 350 (1977).”
    [Marketing] Inbound Marketing versus Outbound Marketing: a Pointless Debate
    Since several years marketers are debating the evolution of marketing from the inbound marketing versus “outbound&# perspective. Inbound marketing is defined as all forms of (mostly digital) marketing whereby people “find” your company/products/services and that includes tactics and channels such as social media marketing, SEO, SEA, blog marketing and content marketing. Outbound marketing is basically [.]. Blog Connected marketing customer-centricity HubSpot inbound marketing outbound marketing
    [Marketing] How to Use Social Media for Event Marketing [Infographic]
    Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. But social media marketing, which emerged as a distinct discipline just eight years ago this month, has proven a powerful tool for maximizing the results from and investment in live event marketing. Events Social Media Marketing event marketing infographics Lakeshore Convention CentreKeep the buzz going after events by posting photos of the conference or trade show to Facebook and Instagram.
    [Marketing] The Social Marketing Roadmap [Infographic]
    For a ready reference, you can take a look at this infographic where marketing experts tell you what to keep in mind while designing your social media strategy, whether you are just starting with it or you are already present there! The infographic called The Social Marketing Roadmap is compiled by Awareness Inc , one of the fastest growing tools to help companies organise, manage, engage and measure their social media activities. Social Marketing Insights from Leading Social Experts. How to Drive Business Value with Social Marketing Funnel [white paper].
    [Marketing] Mistakes To Avoid In Your Video Marketing
    There have been a number of  video marketing  posts with helpful links on this blog. Knowing Knowing your customer is foundational to every marketing message. Do you have any advice for those ready to try video marketing? Video Marketing marketing videos One of the best ways to capture interest is video. Look around at all the people watching something on their phones! Who knew that one day we could do that? But those videos that folks are watching usually are not like this: infomercial-style. uninteresting to the targeted audience. lots of jargon.
    [Marketing] Seven Tools for Your 2012 Marketing and Communication Plans
    Today, though, I want to talk about some things you should be considering for your 2012 marketing and communication plans. We’ve talked about this before, but gamification is going to continue to grow and will affect your marketing and communication in 2012. Seven Tools for Your 2012 Marketing and Communication Plans originally appeared on Spin Sucks on November 8, 2011. Social Media Twitter 2012 planning consolidation gamification google wallet improved analytics marketing and communication mobile content privacy social televisionConsolidation. Privacy.
    [Marketing] Facebook, Twitter, YouTube: Strategic Marketing Best Practices
    Facebook Infographics Social Media Social Media Marketing Strategy Twitter YouTube Marketing Marketing strategy Social media marketing Word of MouthFacebook, Twitter, and YouTube are, without doubt, the Big 3 of social media. They are important avenues for building brand engagement and influence. If If your company has a presence on all of  them, you’re on the road to creating a name for yourself on social networks. But these 3 platforms are very different from one other. [.].
    [Marketing] How to Create a Content Marketing Strategy
    Content marketing strategy isn’t a nice to have, it’s a requirement. Recent research from the Content Marketing Institute found that more than 80% of B2B marketers say they have a content marketing strategy, but only a third have documented that very same content marketing strategy. Let’s fix that.
  • UNSPOKEN  |  TUESDAY, MAY 15, 2012
    [Marketing] Finally – A Promising Buzz in the Social Media Marketing Atmosphere I’ve watched with a bit of dismay as marketers have tried to figure out the social media environment, working to get consumers to buy products and services purely based on electronic communication. It seems that there are new players coming on the "daily deals" market every day, but there is one launching on May 15 in Iowa that has caught my attention – FreebeeCards. Good for Customers, Great for Marketers. Blog Social Media business daily deals groupon livingsocial marketing promotionsIn April Groupon settled a lawsuit for $8.5
    [Marketing] How to Reach Social Success with Contextual Marketing
    Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. The value of contextual marketing. The challenge for global brands to keep an Always On-strategy is to get the context in place across local markets. Mindjumpers Network is our way of working with local market activation for global brands. Throughout most social media networks, content is king.
    [Marketing] Marketing Fit Interview: Mike Vardy of Productivityist
    In this Marketing Fit interview, Mike discusses where his passion for productivity came from, his experiments with a virtual assistant, his deep appreciation for beer, the biggest productivity mistake he sees people make and much more. What area do marketers overlook but could drive the biggest impact for their company? think that a lot of marketers tend to focus more on quantity than quality, rather than using some critical thinking (or even creative thinking) to better blend the two. Interview Marketing Productivity Social Media Marketing Fit But I do.
    [Marketing] Make It Fun: Gamification & Marketing
    Those two factors, fun and competition, are effective in marketing because they create engagement. The fact that you are doing something because it’s rewarding in some way goes past “playing a game” and into areas like education and marketing. If you haven’t developed an empathy map and buyer personas, your marketing doesn’t have a focus. Your marketing may use games, or it may be something entirely new. Online and Offline Marketing and Advertising empathy map gamification marketing What Do People Want?
  • UNSPOKEN  |  THURSDAY, JULY 11, 2013
    [Marketing] Consistency: The Key to Marketing
    When people talk about consistency in marketing, they tend to focus mostly on marketing materials. That said, truly effective marketing strategies go way beyond the surface. At first blush, it may not seem so obvious why consistency in marketing materials is so critical. Geico's marketing is incredibly consistent where it counts—communicating the brand. Creating consistency in marketing requires an intimate understanding of the brand elements and their significance to the target audience. Holiday Marketing Tips for Small Businesses.
    [Marketing] 10 Marketing Tips from Father of Marketing David Ogilvy
    Marketing ideology seems to change every ten years or so—unless you’re David Ogilvy, and your philosophy has lasted the better part of a century. Despite having passed on over a decade and a half ago, Ogilvy’s ideas on marketing are as true now as they were when he founded Ogilvy & Mather back in 1948. Here are 10 marketing tips, updated with modern examples, from one of the greatest business minds this world has seen. While everyone knows this fact when it comes to newspapers and blogs, people often forget how important headlines are when it comes to email marketing.
    [Marketing] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business. And 92% of small businesses say that social media is an effective marketing technology tool. Which social media marketing tools are most useful? Social Media Marketing Guides, Strategies and Tactics.
    [Marketing] Are You Doing Influencer Marketing Right?
    In a marketing and public relations world that is constantly evolving, it is imperative to keep up with the latest terms, lingo and vocabulary associated with the current trends. Influencer Marketing is turning out to be one of those terms that people should pay attention to, especially from a social media standpoint. I had the opportunity to sit in on a webinar about influencer marketing a few weeks ago given by Christine Wilson, CEO of MtoM Consulting, and Holly Hamman, CMO of TapInfluence. What is influencer marketing? Step 1: Identify Influencers. Go mobile!
  • SPIN SUCKS  |  MONDAY, JUNE 6, 2016
    [Marketing] Top Seven Chrome Extensions for Social Media Marketers
    The post Top Seven Chrome Extensions for Social Media Marketers appeared first on Spin Sucks. Related Stories Six Online Tools for Blog Post Inspiration Life in the Marketing Cloud Gin and Topics: Toddlers or Terrorists? Social Media Tools Check My Links Chrome extensions drumup Giphy improve your social media marketing efforts lastpass Nimbus OneTab online tools productivity tools RiteTag share awesome content on social media social media marketersThe life of a social media manager is an endless to-do list.
    [Marketing] Content Marketing As A Process: Three Rules Before Starting
    Content marketing is defined as a marketing technique. However, it’s also  a process that it is very connected – and thus should be aligned – with several marketing purposes and business processes. Note that the definition of content marketing as a technique should not make you focus too much on the content itself. Blog Blogging Content marketing Conversion Opinion AIDAS content marketing conversion customer life cycle customer-centricity lead management metrics ROITo succeed, [.].
    [Marketing] A Content Marketing Debate
    The coupling of the words “content” and “marketing” creates a debate centering on the differences between publishing and selling. By its very nature, marketing is a function of sales. As such marketing communications activities, regardless of form — search, email, publicity (on behalf of a company), content creation, social, events, etc. It’s also easy to see why traditional marketers writhe at the description of a very general tactic as a strategy. Great marketing sells, and in that sense a synergy exists. Let me explain.
  • DAVE FLEET  |  MONDAY, MARCH 5, 2012
    [Marketing] Where does content fit in Facebook’s new marketing model?
    While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. marketer’s journey on Facebook: from engagement to advertising. This, on its own, means that anything Facebook does that affects content is hugely significant for marketers. facebook marketing social media contentHow so, you ask? Let’s start by. Facebook has a saying that, “this journey is 1% finished.” Sound crazy?
    [Marketing] Ring! Your Best Web Marketing Tool is Calling
    The best web marketing tool is sitting right in front of you. That’s why so few web marketers do it. The outcome of the call was a blast of activity, new connections, and web marketing. Great Web Marketing is Calling. There are a bazillion web marketing tools. But the best web marketing tool is offline. Like the forgotten inbox (your USPS mailbox ), that phone on your desk is a powerful marketing tool. Yes, you can connect with Andy on Google+ and Twitter , or you can contact him using his favorite web marketing tool by dialing 773.353.8301.
    [Marketing] Context Marketing in Context: Beyond Inbound and Content
    Everything evolves and so does marketing. The pace of change in the ways we think about marketing goes hand in hand with the pace of technological innovations. The multiple contextual dimensions of an integrated and customer-centric marketing view are so essential you will read more and more about context marketing in coming months. So, yes you read the title right: this one is about context marketing in context. The term context marketing is not new. Some speak about contextual marketing as well. So, what’s the thing about context marketing?
    [Marketing] Customer Experience Trumps Content Marketing
    More and more voices state that content marketing overhype has jumped the shark. As a primary strategy content marketing is overhyped. Instead, brands should focus on customer experience marketing. That doesn’t necessarily mean content marketing should serve as every company’s primary outreach strategy. better strategic approach focuses on marketing tools as extensions of the brand experience. This is word of mouth marketing assisted by communications. Red Bull offers a top case study for the content marketing company model. The rest?
    [Marketing] Breaking Through a Marketing Plateau
    Has your marketing program become stale? This could be because you’ve reached a marketing plateau. This concept is preached in fitness magazines every month yet we don’t consider this for our marketing campaigns. While many understand this basic concept in fitness, we don’t apply that learning to our marketing programs. We read blogs and ebooks and attend webinars about these marketers that are seeing incredible results with their marketing programs. We compare the marketing software they’re using that we may not be able to afford.
    [Marketing] Five Cultural Reasons Marketers Fail to Keep Up with Consumers
    Yet, marketers and managers continue to struggle in keeping up with buying behavior and consumer attitude shifts , let alone in turning them into opportunities. There are several ‘types’ of reasons why marketers and executives are alienated from their customers and consumers – which we all are – in general and are not able to turn their organization into an optimization organization that is as by definition very close to its customers, ecosystem and the touchpoints within it. Email marketing, for instance, still delivers high responses. The shift is clear.
    [Marketing] The Five Elements to Include in a Content Marketing Strategy
    content marketing strategy, when executed correctly, is a cost-effective and efficient way of developing and maintaining important relationships with your customers. However, in order to be effective, you need a strong content marketing strategy that contains each of the following five essential elements. Starting a blog and becoming active on social media isn’t a content marketing strategy. Because of this, your content marketing strategy shouldn’t exist as a wholly separate element from your overall marketing strategy. By Rick Riddle.
    [Marketing] Five Marketing Metrics that are Definitely NOT “Worthless”
    Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. ” Of course it’s true that, ultimately,  any marketing tactic has to show business results (higher sales,  lower costs, or some combination thereof). Just as a pilot needs instruments to fly accurately and safely, marketers need a broad set of interim metrics to measure their overall web presence and activities. ” True!
    [Marketing] Social Media Marketing and Darwin: Evolution or Irrelevance
    Have your marketing efforts evolved with them? Marketing at the peak of the television era was relatively simple. As a marketer, how do you possibly compete for attention within this constant stream of information? How do you speak to consumers who don’t want to hear traditional marketing messages? Marketers can no longer program consumers with advertising; instead, now your imperative is to attract people through unique content and authentic brand experiences. Remember: There was a time when no one was email-marketing. Army Chief of Staff.
    [Marketing] My Top 33 Digital Marketing Blogs
    Digital marketing blogs may be numerous, but I find them to still be critical. I’ve been in digital marketing for 20 years, and the only way you can stay relevant that long is to read A LOT. In digital marketing, if you don’t learn you die. Read the whole entry. » Digital Marketing blogs content marketing blogs digital marketing digital marketing blog email marketing blogs online marketing blogs social media blogs Period. subscribe via email, and read (or at least.
    [Marketing] Why Digital Marketers Need to Get More Personal
    As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. Nearly every online marketing vendor touts some form of personalization as the secret sauce for helping to target customers. The potential of personalized online marketing, when done well, is enormous—and for that reason, it’s a compelling sell. But personalization isn’t just marketing hype. It makes sense.
    [Marketing] Why Emotional Headlines are Good for Your Content Marketing
    We started testing the most (and least) shared headlines using the Emotional Marketing Value (EMV) Headline Analyzer as made available by the Advanced Marketing Institute. According to the Advanced Marketing Institute: Most professional copywriters’ headlines will have  30-40 percent EMV Words  in their headlines, while the most gifted copywriters will have  50-75 percent  EMV words in headlines. Perhaps they could be an asset to your content marketing after-all. The post Why Emotional Headlines are Good for Your Content Marketing appeared first on Spin Sucks.
    [Marketing] Changes in B2B Marketing — Mad Marketing TV Ep 13
    Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Facebook’s IPO and what it means for marketers. New social media tools for B2B marketers. Social data and what it means to B2B marketers. Join Jeff and Paul as they discuss how Paul has made the shift from working within a large company doing B2B marketing, to thriving in a start up environment where he’s focusing on social, amongst other things. Visit [link] to learn more.
    [Marketing] The Marketing Technologist: Time has Come!
    Said differently, I think they are looking for Marketing Technologists! This got me thinking about an idea I’ve had for the past year about the need for a new role in the marketing organization: Marketing Technologist. In researching the concept further, I came across the Chief Marketing Technologist blog by Scott Brinker. Brinker recently published an article in Advertising Age titled, The Case for a Chief Marketing Technologist (September 29, 2010), in which he states: “Marketing has become deeply entwined with technology. No related posts.
  • SPIN SUCKS  |  MONDAY, APRIL 4, 2016
    [Marketing] Content Marketing for an Executive-Level Audience
    Content marketing works in nearly every situation, but you have to know your audience. The post Content Marketing for an Executive-Level Audience appeared first on Spin Sucks. Here, Bob Murphy explores why executives needs something different. Comments Glad this piece was helpful, Amanda! by Bob Murphy Bob, thank you! This information is so timely for me. I've been. by Amanda Cleary Eastep Related Stories Creating False Idols: Does Social Proof Have a Place? Use the Animated PESO Model in New Business Pitches How SEO and Content Work Hand-in-Hand.
    [Marketing] The Six Best Google+ Marketing Tools
    This was the seventh post in the Best Online Business Tools series. #1: Best Online Business Tools Series Kicks Off Today. #2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: The Nine Best Facebook Marketing Tools. #4: The 14 Best Content Planning and Research Tools. #5: The 23 Best Content Ideation Tools. #6: The 24 Best Online Writing Tools and Apps. #7: The Six Best Google+ Marketing Tools. Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. Pricing: $47 per year.
  • SPIN SUCKS  |  MONDAY, APRIL 25, 2016
    [Marketing] Main Principles of Conversion Content Marketing
    Kiara Halligan says by using conversion content marketing you'll reap most rewards in 2016. She goes on and shares the main principles of conversion content marketing you need to keep in mind. The post Main Principles of Conversion Content Marketing appeared first on Spin Sucks. Communication Content build a relationship with your potential customer content marketing conversion content marketing conversion content marketing principles focus your attention on your target audience Robert Cialdini Social Media test your content what are your objectives
  • SPIN SUCKS  |  MONDAY, JUNE 29, 2015
    [Marketing] The Pop-up: A Marketing Tactic we Love to Hate
    The use of website pop-ups is a marketing tactic we communications pros love to hate. The general public tend to hate when we use pop-ups as a marketing tactic, too. Case-after-case show pop-ups used effectively as a marketing tactic help drive more subscribers (such as how  Darren Rouse increased subscribers by 300 per day ), and increase conversions and leads. Like most marketing tactics, there are several ways for one to “pop a box.” ” And yet… They work! A Pop-Up Marketing Tactic Turned Me into a Playboy Playmate. Like really hate.
  • SPIN SUCKS  |  THURSDAY, JUNE 23, 2016
    [Marketing] Integrated Marketing Communications is More than a Fad
    Integrated marketing communications is more than a passing fad, yet many organizations have a hard time breaking down silos to present a cohesive strategy. The post Integrated Marketing Communications is More than a Fad appeared first on Spin Sucks. Related Stories The New Airbnb Logo: Integrated Marketing Communications or Not? How to Choose the Right Marketing Tactics PR Pros Must Embrace the PESO Model. Communication IMC communications strategy ferris bueller marketing communications marketing strategy Public Relations
    [Marketing] The Big Content Marketing Fail: How Much Content Do You Need?
    In case you don’t feel like fully reading it, prefer the rules of short copy and want to read the conclusions first then this is for you: we are massively killing content marketing and are making the same old mistakes we always have. We would specialize ourselves in online content (no one used the word content marketing yet). In those days digital marketing was basically about building websites, sending emails, measuring what happened and of course search and display advertising. From content marketing to marketing content Still reading? Hurray. It gets worse.
    [Marketing] What Is An Integrated Marketing Plan?
    There is marketing and then there is integrated marketing. The latter involves a bit more strategy, though a simple marketing plan is not necessarily void of strategic planning. The difference is that an integrated marketing strategy is more involved. Typically, small businesses develop a website then think about how they are going to promote, or “market”, that website. ” It’s not truly integrated unless you work to make each piece of your overall marketing plan work toward a single, common goal. So what does that look like?
    [Marketing] Marketing in the Round
    The ascendancy of social media and the marketing department’s failure to make it a measurable revenue producer has only accented this problem. Many marketers are still trying to figure out where social belongs and how to measure it, while still managing traditional disciplines. You will learn: Tips to break down silos and better integrate across marketing functions. Ideas for incentives for your marketing team. Gini Dietrich is the CEO of Arment Dietrich, an integrated marketing communications firm based in Chicago. REGISTER HERE ! REGISTER NOW.
    [Marketing] Content marketing: a customer-centric manifesto
    Content marketing is not an island. It takes a customer-centric and integrated approach to succeed in content marketing. Creating business value through creating customer value using content marketing – and putting […]. Content marketing Customer experience Integrated marketing It is part of a bigger picture, aiming to create business value by creating customer value. We like to call it the Copernican view.
    [Marketing] Social Media Marketing Has a Major Influence on Moms’ Buying
    Want to market to socially-savvy moms? Presented at the Marketing to Moms Conference in Chicago,“How Moms are Using Social [.]. Social Media Computing Embrace Social Media Facebook Marketing Marketing To Moms Media Marketing Media Platform Photo Sharing Pinterest Purchase Decision Social media marketing Social Media Platform Software Trust Social Using Social Media92% of them buy products based on social media recommendations.
    [Marketing] Snapchat Marketing & Advertising Demystified
    What you need to know about making the plunge as a business into the waters of Snapchat and the advertising and marketing options that the mobile app features to propel your company to success. The post Snapchat Marketing & Advertising Demystified appeared first on. Digital Marketing Snapchat Social Media Social Media Training Advertising marketing SnapChat social media
    [Marketing] Love it or Hate it: Let’s Talk Email Marketing for Business
    Email marketing is not dead. In fact is more alive than ever and Lara Wellman not only busts the myths, but shares why every business should use it as one of their marketing tactics. The post Love it or Hate it: Let’s Talk Email Marketing for Business appeared first on Spin Sucks. Related Stories Native Advertising is Just Good Advertising Writing Pixelated: Visual Content for Generation Y How to Convert Marketing Fails in Future Wins.
    [Marketing] How to Use Facebook for Business and Marketing
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Use Facebook for Business and Marketing How to Use Facebook for Business and Marketing by Tamar Weinberg on May 5, 2010 Share As much as Facebook may not be kind to businesses , it’s still a tremendously valuable business tool. Let’s just take a look at the potential of Facebook for business for a moment here and review the various options business owners have in order to be effective with Facebook business marketing.
    [Marketing] Influence your PR campaign with Influencer Marketing
    This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities. It’s a no-brainer that businesses are gaining maximum ROIs from influencer marketing, which is slated for growth. According to a survey by Tomoson : Influencer marketing generates as much as $6.50 in revenue per $1 spent. But wait.
    [Marketing] What Grandma Can Teach You About Social Media Marketing
    Even though your grandma might not be savvy on the newest Facebook and Twitter trends, she can still teach you a lot about social media marketing. Electronics are truly the go-to when it comes to marketing yourself or your small business and it can be easy to dwell on the numbers you’re trying to reach, while forgetting about the actual people that you are marketing to.  . Instead, take 5 minutes to send a quick personal thank you:   So how can common courtesy and attention to specifics make all the difference when you’re using social media to market your business?
    [Marketing] 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)
    Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed. Which content marketing tactics are most popular? How Popular is Content Marketing? 1.
    [Marketing] What Social TV Means for Marketers
    What Does this Mean for Marketers? Last week, I was invited to speak on a panel at the Association for Education in Journalism and Mass Communicators conference. All in, there were about 1,000 journalism professors in Chicago for the annual conference, here to learn about new technologies, how business will affect their student’s future careers, and ethics in new media. There were five of us on the panel, and we each had 10 minutes to describe how to figure out where your audiences are participating online and how to analyze their actions online and off. Social TV. Not on tablets.
    [Marketing] 8 Downright Awesome Reasons to Create a Video Marketing Strategy
    Categories: Video Marketing Tags: video marketing , visual marketing Marketers have clearly acknowledged that visual marketing is all the rage! But what happens when you add even more dimensions to your marketing materials? I’m talking […] ( Read more. ). Video Marketing video marketing visual marketingVisuals are key to capturing attention online. Just take a quick scroll through your social media sites and judge the balance of images to text. Pretty image heavy, right?)
    [Marketing] Seven Ways Not to Do Email Marketing
    More specifically, we’re talking about the seven ways not to do email marketing. Seven Ways Not to Do Email Marketing. Example : You can compare yourself to your competition, or compare a couple of popular products on the market (like this comparison of the top ecommerce platforms ), or talk from your own experience and share what has worked for you personally (like my comparison of to-do list tools ). Do feel free to share your number one challenge with email marketing right now. The post Seven Ways Not to Do Email Marketing appeared first on Spin Sucks.
    [Marketing] How to Market and Sell to the Modern Buyer
    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of How to Market and Sell to the Modern Buyer. This webinar was sponsored by  Act-on Software and featured Amber Armstrong ( @ ambarmstrong ) Program Director of Commerce, Social and Mobile Amplification at IBM, Jeff Soriano (@ sorianojeff ) Senior Director of Demand Generation at Offerpop and Rachel Rosin (@ rosin_ rachel ) Marketing Programs Manager at Act-On Software. To get a copy of the slides or to listen to the replay, please click here.
  • SPIN SUCKS  |  THURSDAY, JUNE 16, 2016
    [Marketing] Does Account Based Marketing Live Up to the Hype?
    For a lot of Business to Business (B2B) companies, especially those who specialize in enterprise accounts, it’s impossible to research the latest marketing trends without unearthing a lot of resources about Account Based Marketing (ABM). Matt Benati looks at what ABM is and how you can add it to your marketing strategy. The post Does Account Based Marketing Live Up to the Hype? Related Stories The Long, Lost Baby Boomers In Marketing How to Reach the Right Audience at the Right Time With PPC What Is Sleep Marketing and How Should You Use It?
    [Marketing] How to Unsuck at Personalization in Marketing
    Good news for email marketers: according to research from the Direct Marketing Association (DMA), the typical email engagement rates are going up. Marketers know that email is still doing good. US Email conversion rates 2012 – DMA via eMarketer In an analysis of the research, eMarketer writes that the advances in marketing automation and data segmentation over the past two years undoubtedly play a role in the fact that email open and click rates keep doing well , despite changing consumer behavior, increasing media proliferation and whatnot. all play a role.
  • SPIN SUCKS  |  TUESDAY, JULY 5, 2016
    [Marketing] Why and How You Should Analyze Email Marketing Auto-Replies
    Matt Benati argues that mining your email marketing auto-replies is one of the simplest, most effective strategies with the biggest bang for your buck. The post Why and How You Should Analyze Email Marketing Auto-Replies appeared first on Spin Sucks. Comments Comments Related Stories Does Account Based Marketing Live Up to the Hype? The Long, Lost Baby Boomers In Marketing The Power of Online Referral Marketing.
    [Marketing] Creative Marketing the April Fools’ Way
    By Laura Petrolino Every year I anxiously wait as the creative marketing minds of organizations around the world roll out some of the most hilarious and inventive corporate April Fools’ pranks. Some come from organizations such as West Jet (we love our Canadians ) or Google who are well known for their creative marketing tactics. The companies who communicate in a generally status quo and static manner, yet all the sudden bring their A-game to April Fools’ and create some pretty amazing creative marketing campaigns as a prank. Build your stories. Read fiction.
    [Marketing] The State of the Internet Marketing World [Statistics]
    Tweet HubSpot , the Internet marketing blog, has created an interesting overview of the state of the internet marketing world presenting several different statistics useful for brands to take into account when having a social presence. Use paid and organic marketing on Facebook to influence the conversion actions that drive your business. According to the model below (presented in HubSpot’s marketing stats white paper ), Facebook drives the conversions for B2C. Make sure it is an integrated part of your marketing strategy too.
    [Marketing] Why LinkedIn Is Now Such a Powerful Content Marketing Tool
    There’s a reason for this: LinkedIn content marketing produces results, and here’s why your company should get on board. The reason why so many content marketers try to get guest blogging gigs is it helps elevate their personal brands to a larger audience. So do your content marketing efforts a favor and test out a few articles on the LinkedIn platform. Matt is passionate about the latest content marketing trends and best practices for video, infographics, eBooks and more. Content Marketing Social MediaAnd then there’s LinkedIn. Of course not.
    [Marketing] Multichannel Marketing For Nonprofits
    Here are some key facts about how fundraising and email are changing for nonprofits: On its own,  email is not enough : the median click-through rate for 2013 was 0.5%; Over 50% of email is on mobile  now; People participate because they’re  drawn in by stories and visuals; Multichannel marketing  is a great way to raise optimism and engagement. Today, we’ll lay out why multi-channel marketing might be the right move for your nonprofit. That leads up to our second point: gaining online donors from multichannel marketing can have  dramatic impacts on combined fundraising efforts.
    [Marketing] Five Steps to Finding Your Best Kind of Marketing
    At a recent networking event, someone me about my favorite type of marketing…and then he clarified, “What is the BEST type of marketing?” ” I’ll have to admit I’ve never thought of it that way, not even of the best type of online marketing. Best” assumes a comparison, and it’s never occurred to me to compare types of marketing. I’ve always considered them complimentary, not competitive. It’s not about the best kind of marketing. It’s about YOUR best kind of marketing that YOU can execute to perfection. And vice-versa.
    [Marketing] The Giant Robot Guide to Combining Marketing Tactics
    Your marketing is no different. It’s marketing combination that gets the best results. Here’s a guide to combining marketing tactics with a single piece of content. Email Marketing. Only when you combine these tactics does your marketing turn into a giant robot. Yes, you can connect with Andy on Google+ and Twitter , or contact him using his favorite web marketing tool: 773.353.8301. Today’s guest post is by Andy Crestodina. When I was a kid, I watched Voltron, Defender of the Universe. loved it. Search Optimization. Social Media. Analytics.
    [Marketing] 88 Expert Content Marketing Posts Worth Another Read
    As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. To help marketers address that challenge (and others), content marketing experts are also creating an enormous amount of content—about content marketing. 10 Scientific Findings That Can Help You Improve Your Marketing by Twelveskip. Here are his insights for content marketers.
    [Marketing] What Moneyball Teaches Digital Marketers About Winning
    Hindered by a small market budget, Beane embraced alternative statistics, or what marketers might call “KPIs”, to find undervalued players. The parallels between the almost ten year old book and the experience of marketing in today’s digital world didn’t escape me. Now more than ever marketers are asked to achieve increased performance (usually this quarter), prove ROI, and demonstrate how a throng of marketing activities generate sales. The technology and techniques marketers frequently use are outdated, broken, or unscalable.
    [Marketing] Email marketing versus social media – once more
    If we can believe the people of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing. Email marketing Integrated marketing Social media marketing content marketing Email Delivered Social Media Today social versus email Although I had promised myself not to rant anymore I can’t help but beg you to please refrain from this […].
    [Marketing] 56% of B2Bs Will Spend More on Social Media Marketing in 2013
    But B2B social media marketing in general remains a lower priority than Web development and email marketing. According to a November survey by BtoB Magazine, 2013 Outlook: Marketing Priorities And Plans, Web development is the highest priority for for the majority of U.S. marketers, with 70% indicating that they’ll increase budgets. B2B Marketing Social Marketing Social MediaEmail outreach is also [.].
    [Marketing] Creative Destruction in Marketing
    The movement towards data-driven marketing makes creativity the most important asset they can offer. Specifically, great marketers will engage in creative destruction of data driven norms and disrupt market standards to stand out. It’s not that they will ignore their customers and their feedback, the fruits of marketing automation’s analysis of big data. Rather, they break the established marketing norms of their peers and competitors built around those tools. Great marketers don’t play it safe. Image by Lost Star. And it works, too!
  • PAMORAMA  |  SUNDAY, JULY 12, 2015
    [Marketing] 8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)
    Social media marketing is vital for business growth these days. Whether you’re a startup or a more established company, social media plays a vital role in today’s marketing landscape. Changing a first impression is doable, but it’s best to avoid making social media marketing mistakes in the first place. social media marketing mistakes to avoid. 1. The use of hashtags in social media marketing can help immensely when it comes to creating visibility for your brand and what it has to offer. Social Media Marketing Branding Social media marketin
    [Marketing] Digital transformation, the customer experience and marketing
    Although digital transformation is about much more than customer-facing functions, it’s clear that in many transformation projects, the customer experience is a key driver and catalyst. In more IT-oriented projects, the same goes for the user experience and user adoption. Actual usage and adoption in fact is essential to make such projects succeed. Knowing the […
    [Marketing] Video is The New King of Content Marketing
    The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. It’s not just the blue chips and consumer giants that need to get behind this trend; SMEs need to embrace the possibilities of video content marketing as well. This is particularly true of social media content, which has become the latest and most brutal marketing battleground. At Mindjumpers we’ve got a dedicated video production team, ready and waiting to help kick-start your video production and content marketing output.
    [Marketing] Companies Invest More in Social Media Marketing in 2014
    One of the most accurate was his prediction that social media marketing would continue to skyrocket, forcing companies who were holdouts in the social media arena to finally buy in. Social media marketing is undoubtedly the new wave of marketing. Companies are being forced, whether they like it or not, to put more and more of their marketing funds towards social media outlets. While in the past, companies have gone for a multi-level marketing campaign strategy, now the focus is primarily on social media, for small and large companies alike. Photo Source).
    [Marketing] Why Your Marketing Needs Real-Time Data
    We often throw this idea around as marketers – “being relevant”, but few people discuss how! The idea focused on how I could show the IAB MIXX audience how to target marketers like themselves with real-time data. To do this, I asked our research analysts at Networked Insights to study what marketers talk about. Together, this information tracked what topics were important to marketers over the last 4 weeks. As a seasoned marketer, I came to the table with my own ideas of what topics marketers discuss, what media they consume, and what popular culture they talk about.
    [Marketing] The Importance of Music In Marketing Campaigns
    Music in marketing has the power to move an audience in ways other mediums can’t. The post The Importance of Music In Marketing Campaigns appeared first on Spin Sucks. Related Stories Experiential Marketing Needs to Get Social How to Stay on Top of Online Marketing While Traveling A New Brand: Seven Things to Consider Now. Don't forget about it during your next event or live campaign. Eddie Newquist has more.
    [Marketing] 4 Simple and Easy Email Marketing Providers
    Email marketing is seeing a bit of a resurgence lately. An effective email marketing campaign can create lucrative results when used properly. The best way to do that is get acquainted with the various email marketing providers to see which one will be the best fit for your needs. That’s why we put together a list of 4 email marketing providers that cater to simplicity and are inexpensive with starter options. Campaign Monitor markets to designers and their clients. They focus on email marketing, event marketing, social campaigns and daily deals.
    [Marketing] B2B Marketers Are Humans, Too
    In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. B2B marketers, however, are just as hungry for engaging messaging as their B2C counterparts and deserving of content that’s driven by utility and  enjoyment. Visual Marketing Magic. In 2013, the email marketing company created an online comic strip to   celebrate the anniversary   of its Mandrill email infrastructure product. The Value of Video.
    [Marketing] Apartment Marketing Predictions 2014: The New Breed Speaks
    Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C. This will be the year for Google+.  I’ve been bullish since day one, but for marketers we may see a shift away from Facebook, or other platforms, and more effort over on G+. Mobile usage continues to climb with smart phones and tablets flooding the market. Social media for marketing and customer service will continue to grow. Jonathan Saar, VP of Marketing & Educational Solutions, Training Factor  . Hart  .
    [Marketing] Why You Need to Market Your Marketing made this after my Content Marketing World presentation. Click to read more » Content Marketing brian berg content marketing marketing integration mediakube mobile apps phoenix childrens hospital Social Media Marketing youtilityYou know what happens when the vast majority of mobile applications or any sort of useful content gets launched by a company? Nothing happens. Nothing. This is because companies treat the fact that they finished the content execution as the end game. Let’s take a victory lap!
    [Marketing] How to Make Marketing Analytics Easier
    Tons of marketers hate data, so they only focus on the low-hanging fruit. The strongest marketers are the ones who collect actionable data. Read the whole entry. » Digital Marketing conversion report formstack google analytics how to analyze marketing data increase conversion with data marketing analytics track social media marketing These “vanity metrics” include data like total page views, Twitter followers, and other fluffy numbers. Doing so leads to the most profitable outcomes. question. When you frame your.
    [Marketing] 22 Noteworthy Content Marketing Guides and Tips
    Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Yet marketers still have many questions about content marketing strategy and tactics. How do you create a content marketing strategy? Find the answers to those questions and more here in 22 noteworthy content marketing guides. by The Marketing Nut. ** 5 STARS.
    [Marketing] How To Use Facebook For Marketing
    Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. The guide provides a great overview of the marketing potential in having a presence on Facebook as well as suggestions for some strategic steps to go through when building a presence. Use some of Facebook’s targeting capabilities such as Ads or Sponsored Stories as a marketing tool. This includes advice on integrating Facebook with your marketing efforts, making a good tone of voice and creating content that is sharable and social in nature. 1. Engage your fans.
    [Marketing] Best Social Media Stats, Facts and Marketing Research of 2010
    For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How do social media marketing strategies in small businesses differ from those in larger enterprises? Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand?
    [Marketing] Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard
    LinkedIn Is Most Important Social Network for B2B Marketers. When asked which social media method is most important for their social outreach, LinkedIn was the clear winner among B2B marketers (chosen by 30%) according to  new research by BtoB. YouTube was significantly less popular with just 8%, and Google+ was most important for only 1% of B2B marketers. However, when asked which channels they use most often, B2B marketers named LinkedIn, Facebook and Twitter almost equally. Social Media Statistics #RLTM scoreboard b2b b2b marketing btob social networking stats
    [Marketing] Guide to persona and buyer persona models for integrated marketing
    Using personas in (online) marketing is not new. Among others conversion optimization practitioners, user experience designers, web developers and usability experts have been using personas for ages. By defining personas we put ourselves in the shoes of a “typical” target person and define processes by empathizing with them in a very detailed way so we […
    [Marketing] 10 Insightful Marketing Charts from 2015
    That’s why marketers should be paying more attention to the numerous marketing charts being produced each month from every corner of the Internet. Let’s look at 10 of the more interesting marketing charts to emerge since January 2015, and what they imply for the state of marketing in 2015. Marketing Spending Plans for 2015. First, let’s look at the state of the marketing world, and where marketers are planning on spending their money. email marketing. mobile marketing. Marketing Technology Landscape. Increasing spend. search.
    [Marketing] 11 Myths of Social Media Marketing
    Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. This confusion is partly due to some still-common misconceptions about social media marketing. As the goal of Social Media is Simpler Than You Think was to demystify social media marketing, this post will attempt to de-myth-ify it. 1. Social media marketing is really hard. Age is irrelevant in social media usage, and life experience is a plus for social media marketers. 4. Argh, no! Um, no. Digg this!
    [Marketing] 14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
    Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week. Where do you find ideas and inspiration for content marketing topics? What pitfalls should content marketers avoid? Get those answers and more here in more than a dozen guides to content marketing tactics, the final post of Content Marketing Week. What Can Disney Teach Manufacturers About Marketing?
    [Marketing] How to Get Started with Instagram Marketing
    If you haven’t tried Instagram marketing yet, it’s time to get started. Starting conversations with consumers is one of the most valuable aspects of social media marketing, and the previously mentioned Instagram Direct offers that functionality out of the box. Post “first looks” and “previews” of new products and upcoming events Offer coupons and contests to incentivize engagement and brand promotion How to Get Started with Instagram Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.
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