Sherrilynne Starkie

AUGUST 10, 2013

Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Why Visual Content and Marketing Go Hand in Hand [Infographic]. Content Marketing Tips: 10 Tips and Tricks for Creating Content. Content Marketing Tips: 10 Tips and Tricks for Creating Content.

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B2B Content Trends Marketing 370

Sherrilynne Starkie

AUGUST 29, 2018

And, we see how women are leading the world of content marketing. Top 5 Content Marketing Influencers and Experts are women. Women top the list of the Top 50 content marketing influencers to follow, from the folks at the Top Rank Blog. The post Top five: Women rule content marketing! Subscribe by clicking here. .

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Content Marketing Nielsen Badge 170

Sherrilynne Starkie

MARCH 14, 2018

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Dark Arts of Content Marketing. Trick 1: Be specific when setting goals.

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Consultant Social Media Content Marketing 268

Sherrilynne Starkie

AUGUST 19, 2014

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. Use an editorial calendar for content marketing.

Content 304

Content Marketing Engineering Wikipedia 304

Sherrilynne Starkie

MARCH 24, 2018

This could be a worry for brands who have come to depend on it as THE channel for personalized digital marketing. Facebook will continue to be an effective marketing platform. This is not the end of social media marketing. The post Facebook scandal: The dawn of a new era in social media marketing?

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Social Media Facebook Privacy Marketing 284

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. The post A digital media framework for smart marketing communications appeared first on Sherrilynne Starkie.

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Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

OCTOBER 30, 2018

Marketing and communications professionals are fascinated to see how the promotional aspect of a new, but highly regulated, industry rolls out. On that day a whole new regime came into play, which in many ways ties marketers’ hands. The guide reviews marketing practices that are permitted by new federal legislation.

Marketing 186

Marketing Exercises Retail Reputation 186

Sherrilynne Starkie

JUNE 15, 2013

The intimate venue, Galiano Inn and Spa, and the small group of senior marketing professionals provided an opportunity to really get to know people through thoughtful discussions of our own experiences, both the wins and the epic fails. Featured Headline Marketing BC conference Fireworks Factory Galiano Island' Related articles.

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Conference Storify Marketing Eventful 352

Sherrilynne Starkie

MARCH 2, 2013

And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. There were more than 8.9

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Content Film Marketing Loyalty 317

Sherrilynne Starkie

FEBRUARY 16, 2013

Your content marketing program is taking off. You’ve spent the time, resources and effort required to develop original, compelling stories, videos, podcasts and photographs and it’s starting to pay off in terms of website traffic, enhanced reputation and sales enquiries. Good for you.

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Content Marketing Notification Creative Commons 318

Sherrilynne Starkie

NOVEMBER 7, 2013

The goal was to give the union members a report on the progress of a content marketing program we are running to improve member engagement and further the organization’s change objectives. events Featured Headline public relations Social Media conference speaker Content marketing engagement Sherrilynne Starkie UA Canada'

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Sherrilynne Starkie

MARCH 21, 2018

Influencer marketing is nothing new. So when The State of Influencer Marketing report, published by Klear, a marketing software company, stated that influencer relations activities have grown by 198 per cent in a year, it was no real surprise. Instagram influencer marketing. Set up no-obligation chat.

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Influencer Automotive Marketing Guidelines 90

Sherrilynne Starkie

MAY 1, 2018

Start by looking for a professional with Hootsuite Social Marketing Certification. . Hootsuite Social Marketing Certification is industry-recognized and showcases the digital expertise and credentials a marketing communications professional has across all online channels. The post Why Hootsuite Social Marketing Certification?

HootSuite 59

HootSuite Marketing Case Study Training 59

Sherrilynne Starkie

AUGUST 24, 2018

Clients are always asking me if I know anyone looking for a marketing or communications job. Or, I write a smart digital marketing strategy for a client, and they need to hire someone to implement it. My client is looking for an experienced, talented writer to join a successful in-house content marketing team.

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Marketing Skills B2B Policies 43

Sherrilynne Starkie

FEBRUARY 18, 2020

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. Today’s picture is much rosier. It’s not advertising.

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Fashion News Report Review 409

Sherrilynne Starkie

OCTOBER 29, 2011

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Sherrilynne Starkie

JUNE 22, 2011

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Social Media Marketing 360

Sherrilynne Starkie

MAY 11, 2020

A lot of marketers put considerable time into creating content and growing their social media following. In my webinar, I explain how public relations is often the missing ingredient in content marketing. Or contact me to discuss how you can improve your content marketing results. I’ve posted my slides below.

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Google Software Content Social Media 221

Sherrilynne Starkie

AUGUST 29, 2020

Many companies fail to include a media relations strategy as part of their content marketing. Successful digital marketing and communications depend upon Owned, Paid and Shared media strategies, and Earned media is an essential part of the mix. Contact me! Need media relations training?

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News Policies Reputation Consultant 243

Sherrilynne Starkie

OCTOBER 6, 2010

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Marketing 310

Sherrilynne Starkie

APRIL 17, 2020

It’s important to get social media foundations right to be successful in digital marketing communications. It covers the importance of a custom URL, cover photo, linking and optimizing for SEO. Subscribe now to get future tutorials covering social media basics.

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LinkedIn URL SEO Social Media 389

Sherrilynne Starkie

FEBRUARY 5, 2018

Do you have the skills necessary for marketing success today? The 18-page ebook is a comprehensive guide to digital marketing skills development. Are you keeping on top of digital trends? Is your communications team using the latest digital tools and platforms?

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eBook Skills Marketing Training 32

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Earned Media Foundations.

Marketing 284

Marketing Tourism Content management systems Influencer 284

Sherrilynne Starkie

JANUARY 2, 2019

eBooks are proven to be great drivers of content marketing success. But if you’re producing content for marketing you’ll want more than just great engagement. The good news is that creating beautifully designed lead magnets no longer takes special design skills or big budgets.

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eBook Template Templates Skills 262

Sherrilynne Starkie

APRIL 24, 2018

However, it’s unlikely that each of the chain’s 900 pubs employs someone who has the social media skills and knowledge necessary for marketing success. Social Media Marketing Expertise. Social Media Marketing Expertise. Social media marketing is a specialty profession.

Social Media 210

Social Media Tools Skills HootSuite 210

Sherrilynne Starkie

NOVEMBER 5, 2018

Author Greg L Witt has been named a “Top 5 Youth Marketer to Follow” by Inc. Here’s what people on Amazon are saying: “Finally, a book that not only understands the complexity and vivaciousness of my generation, but also gives practical insights into how brands connect, market and build community with us.

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Case Study Microsoft Authentication Study 170

Sherrilynne Starkie

MAY 28, 2018

This view is even more prevalent among Canadians millennials, at 86 per cent, according to a survey from the Canadian Marketing Association (CMA). . Findings are based on an online survey, conducted in November 2017, of at least 1,000 people in each market.

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Survey Data Privacy Study 249

Sherrilynne Starkie

MAY 25, 2018

Luckily the Canadian Marketing Association (CMA) has published the Guide to the European Union (EU)’s General Data Protection Regulation (GDPR) and ePrivacy Regulation to provide support for compliance. The GDPR will apply to any organization, wherever located, that uses the personal information of EU residents for marketing.

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Privacy Overview Data Process 239

Sherrilynne Starkie

MAY 22, 2018

One goes into a lot of detail about the skills required to be at the top of your game in PR, marketing and communications. eBooks for Content Marketing. These ebooks are doing a great job in building my marketing list for me. It’s a good, quick overview of how content marketing works and is full of practical tips.

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eBook How To Overview ROI 207

Sherrilynne Starkie

APRIL 10, 2019

This week’s top five social media news for marketers and PR pros! 20 Marketing Podcasts You should be listening to. Get insight, advice, and new perspectives from top B2B marketing industry leaders by listening to these 20 podcasts. Now its becoming more accessible to marketers too.

News 150

News Tools Facebook Reddit 150

Sherrilynne Starkie

FEBRUARY 10, 2020

The Trust Barometer is based on a survey of 34,000 respondents in 28 markets, 1,150 respondents per market. He summarizes the study findings and explains the trends observed over the 20 years since the first Trust Barometer survey. Fieldwork was conducted between October 19 and November 18, 2019.

Survey 259

Survey Compete Forums News 259

Sherrilynne Starkie

APRIL 26, 2021

Influencer Marketing . As in most social media marketing, it’s important to focus on providing audience value to delelop a loyal following. Leading brands such as Netflix, L’Oreal have had success with this feature. You can even consider TikTok like packages to get high engagement levels for your campaign.

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Brands Hashtag UGC Aggregator 273

Sherrilynne Starkie

JULY 19, 2014

Using the Facebook (iOS, Android and mobile site) apps, marketers can now: Pause or resume campaigns. Marketers can access Ads Manager on mobile from the Ads Manager bookmark in the Facebook app. This new service will be a boon to busy marketers. Mobile Application Development and Marketing Strategy. View insights.

Facebook 319

Facebook Mobile Privacy Advertising 319

Sherrilynne Starkie

NOVEMBER 3, 2013

Featured Headline Marketing YouTube Content marketing preflight Viral video Virgin America' PLEASE LIKE MY FACEBOOK PAGE. Related articles. Viral Videos. Viral videos inspired most popular Halloween costumes. Looking Deeper at Viral Videos.

Video 386

Video YouTube Trends Features 386

Sherrilynne Starkie

DECEMBER 31, 2014

According to the report’s authors Rebecca Lieb , Jessica Groopman and Susan Etlinger, having a content culture takes the concepts of a content marketing to a whole new level. It means extending publishing beyond the marketing department to include employees across the organization. Related posts: Writing tricks for content marketers.

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Content Committee How To Curation 282

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

Blogger 389

Blogger Brands Technorati comScore 389

Sherrilynne Starkie

MARCH 1, 2018

Now, for the first time in Ottawa, marketing and communications pros can prepare for both of these exams by taking the Facebook Marketing Foundations course offered by TRUEdotACADEMY. It’s certifiable proof that someone is skilled and competent in the marketing potential of Facebook. Ready get Blueprint-certified?

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Badge Facebook Compete Training 191