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  • TWIST IMAGE  |  TUESDAY, NOVEMBER 23, 2010
    [Marketing] The New Rules Of Email
    When the BlackBerry first came on the market, everyone set the platform to notify them (be it by ringing, vibrating and/or flashing) when a new email arrived. It's rare that you come across an individual who feels like they simply don't get enough email. In fact, the reaction most people give you when you even discuss the topic of email evokes words and emotions like, "overwhelmed" and "out of control" to "I wish it would stop" and "please give me my life back." It doesn't end and they are no bonus rounds or extra lives to save me. and there is. Do not let the technology control you.
  • SOCIALNOMICS  |  TUESDAY, MARCH 11, 2014
    [Marketing] Using Interactive Infographics to Boost Social Sharing
    It boils down to the simple idea that if you create something interesting and and market it well, people are more likely to share it. 'Infographics are one of the most effective ways to engage an audience and generate valuable social shares and links. As the trend for infographics grows, so do the options available when it comes to creating them. Interactive elements, or even entirely interactive data visualisations, have proven to be both popular and effective at building natural links online. Interactive content is a step in the right direction to keep up with this. Cyclemon.
  • PROBLOGGER  |  FRIDAY, AUGUST 23, 2013
    [Marketing] The Truth about Food Blogging
    Find a gap in the market (easier said than done, I know, but that’s blogging for you) and fill it. 'This is a guest contribution by Amy Murnan, writer of TheFreshFresher. . It is slim pickings in the world of food blogging. know this because, about a year ago, I had a bright idea. said to myself – hey, don’t worry about your lack of job prospects after graduating University! You like writing and you like cooking, so start a food blog – you’re bound to get a book deal! Needless to say, I was a tad naïve. In reality, the truth about food blogging is tougher than any other blogging niche.
  • SOSHABLE  |  FRIDAY, OCTOBER 21, 2011
    [Marketing] Who’s Playing Social Games, Anyway?
    The total social game market, including Facebook, is expected to reach $8.6 Businesses and corporations are recognizing the value of the rapidly growing social game market. Social Gaming is becoming vastly popular and according to sources from Allfacebook.com, 53% of Facebook users play games, 69% of Facebook Gamers are women, and 20% have paid cash for in-game benefits. If you think these numbers are high, wait till the stats come out for 2011 because these stats are from last year. Do you remember Myspace? You are probably wondering how does this affect you?
  • DREW'S MARKETING MINUTE  |  TUESDAY, NOVEMBER 30, 2010
    [Marketing] Use word of mouth to score your next job
    Tags: Marketing
  • STEPHEN P SMITH  |  SUNDAY, APRIL 1, 2012
    [Marketing] What Clients Say About Us
    In one instance he tells us how clients new to social media use with old school marketing approach then walks us and them to a more accurate model. A couple of nice reviews came in over the weekend and I wanted to share them with you. The first is a review of the Weekly Letters from Todd Jordan: I’ve been receiving the newsletter a few months now and each is more than just a blog post in email. Stephen starts with real world touch points; context is everything here. Sound bites. It’s easy to toss out a few sound bites in an email. Creating a newsletter needs more than that. Good value.
  • STEPHEN P SMITH  |  SATURDAY, SEPTEMBER 25, 2010
    [Marketing] Housekeeping Note : : …words
    link] #jobseeker 26 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! will have some powerful takeaways from this conference to share with you early next week. click here!)
  • THE WAY OF THE WEB  |  TUESDAY, DECEMBER 22, 2009
    [Marketing] Major problems upgrading to Wordpress 2.9
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Top Tip – either wait for the.1
  • CHRIS BROGAN  |  TUESDAY, DECEMBER 21, 2010
    [Marketing] That Sense of Overnight Success
    also have work with CrossTech Ventures on The Pulse Network and Red Pin Marketing (our hyperlocal effort), and other stuff. have my speaking career , and continued work on Third Tribe Marketing. I shot this video a little while back. It talks about what it might take to be an “overnight success.&#. If you can’t see the video, click here. Yesterday, I sat with Rob Hatch and laid out my plans for Human Business Works for 2011. Even after paring down about 50% of my plans, I have a pretty aggressive and powerful year ahead. That’s what matters.
  • ARI HERZOG  |  THURSDAY, DECEMBER 15, 2011
    [Marketing] Guest Interview with Mark Schaefer on The Tao of Twitter
    If you go into Twitter with the mindset that you are trying to “sell” or market to people you’re probably to fail. Mark Schaefer introduced his book, “The Tao of Twitter,” on his blog on February 15, 2011. In that article, he wrote , “Every Twitter success story, case study, and business benefit has a common formula.” ” If you dissect any Twitter “success story” it may appear like luck. And to some extent there is a certain randomness to Twitter. First, be mindful and systematic about who you follow and engage with. Second, you have to show up. like that.
  • ENGAGING BRAND  |  THURSDAY, JANUARY 26, 2012
    [Marketing] Why Social Media is a Load of Pollacks!
    Have a strong sense of who you are and who you are not.don't want to cut any part of the market out people say, I say better to be loved by a sector than not seen by the masses. because marketing, because social media is part of that creative world. "I let the painting live". The words of Jackson Pollock and when you think about it, so relevant to the way we see social media today. Just like Pollock, when we are producing, curating, commenting on social media we are the vehicle for our personality.our values. In fact one could say. I let the ideas live".
  • WAXING UNLYRICAL  |  MONDAY, NOVEMBER 22, 2010
    [Marketing] Bringing Open Community To Public Relations
    And the smartest PR agencies get that you have to have a relationship with your community if your PR or marketing messages have any chance of getting anywhere. Lindy Dreyer (left) and Maddie Grant, CAE, are “A-list” association/non-profit bloggers on social media strategy, social media marketing and innovation. Social Media Marketing HQ | Learn Social Media From the Industry's Brightest Minds » Latest from the Open Community Virtual Book Tour says: December 9, 2010 at 2:10 pm [.] Here’s a Q&A. Why did you write Open Community ? online. Lindy : Exactly.
  • SPIN SUCKS  |  THURSDAY, AUGUST 19, 2010
    [Marketing] Using Social Media At Camp: A Question from a Five Year Old
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 19 2010 Using Social Media At Camp: A Question from a Five Year Old By Gini Dietrich | Email | Print | 12 Comments | Last week, Mr. D was in New York visiting friends and, out of the blue, I received a video question from Sabrina, their five year old daughter.
  • GAURAVONOMICS  |  WEDNESDAY, JULY 21, 2010
    [Marketing] afaqs! Story on What the Sunsilk Gang of Girls Redesign Means for.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Financial Chronicle Story on the Rising Role of Social Networks Like Facebook and LinkedIn in Recruiting The Difference Between Communities, Social Networks and Social Outposts » afaqs! Story on What the Sunsilk Gang of Girls Redesign Means for Branded Social Networks Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! The site has 7.5
  • MINDJUMPERS  |  WEDNESDAY, NOVEMBER 10, 2010
    [Marketing] 5 Popular Posts About Social Media
    Facebook constantly unveils new initiatives on their platform, and we will keep an eye on interesting projects or campaigns that use new media for marketing. H&M is one of the businesses that has done some great work in using social media for marketing. Tweet It’s November – and time for a look back again! Here, I will serve you some of the most popular content we have had on Mindjumpers blog. It seems that what our readers have found most interesting is the posts about campaigns and best practices, as well as the development within platforms and networks. Read Full Post ».
  • FIREBELLY  |  THURSDAY, JANUARY 7, 2010
    [Marketing] Social Search: Tempur-Pedic "Ask Me" Commercial
    Digitalia | Indianapolis Social Media Marketing « Firebellys Top 9 Blog Posts of 2009 | Main | We Interrupt This Lifecast: Syndication Overload (Part 1) » January 07, 2010 Social Search: Tempur-Pedic "Ask Me" Commercial People trust their friends more than Googles algorithm. Basically Tempur-Pedic is saying, "Hey we understand that you are constantly bombarded with marketing messages on a daily basis. Thats why more and more people seek advice and guidance from their networks on Facebook and Twitter before making purchases. Thats a bold and brave move in my opinion.
  • FIREBELLY  |  THURSDAY, MARCH 11, 2010
    [Marketing] Fans With Benefits: Add Value On Your Facebook Page
    Digitalia | Indianapolis Social Media Marketing « The New Dork - Entrepreneur State of Mind | Main | Conversation: Out of the IUPUI classroom and into YATS » March 11, 2010 Fans With Benefits: Add Value On Your Facebook Page One of the questions people need to ask when considering setting up a Facebook Page for their business or organization is How can I add value? Chad Richards is the Social Program Manager at Firebelly Marketing. People are on Facebook to primarily interact with their family and friends - not your brand. Do more of what people are responding to!
  • CONVINCE & CONVERT  |  SATURDAY, JULY 7, 2012
    [Marketing] One Social Thing Wrapup – Week of July 2
    Scroll to see the social media and content marketing articles you need to know. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Here’s what we included in this week’s One Social Thing daily email. To get One Social Thing delivered to your email each day, please subscribe below. If we use your idea in an edition, I’ll send you a signed copy of my book. Thanks! – Jay. What was the big issue of the week for you? Thousands of People Get One Social Thing. How About You?
  • LAUREL PAPWORTH  |  THURSDAY, JANUARY 21, 2010
    [Marketing] TV Show about Bloggers – Project Alpha, Malaysia
    It is a fast paced, fast cut, lifestyle-driven show tailor made for the online market which provides increased recognition of the expanding role and influence of bloggers across the nation. Is blogging interesting to anyone other than social media kool aid drinkers? Is there an audience for blogging shows?  Niche shows don’t seem sustainable with few exceptions. There is an interest in technology gadgets but there’s very few shows on that, and only one show on Travel that is regular.  Haven’t seen a gardening show in forever unless it’s a makeover one.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, APRIL 2, 2013
    [Marketing] How And When To Use Hashtags
    They can enhance your social media branding experience and open you up to whole new markets. Hashtags are becoming ever more popular. But why? Constant Contact says 40.7% of hashtag users use them to express their personal feelings about things. But another 34.1% use them to follow brands. use hashtags to promote corporate or social events. Let’s back up a little. of hashtag users use them to follow brands. That should tell you something. What it tells me is that hashtags are useful tools to promote brands on social media. 10 characters or less is best.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, SEPTEMBER 12, 2011
    [Marketing] Is Your Small Business Like A Fly On An Elephant?
    If you feel lost in the cyberspace shuffle and you’re wondering why your business isn’t ranking better in Google Places – or anywhere else – contact an Internet marketing expert for a consultation. If you read blog posts like this one you might come away with the impression that your small local business is insignificant, worthless, and doomed to get lost in the great cyberspace shuffle. Don’t believe it for a minute. First off, Mike Blumenthal is absolutely correct about Google’s algorithm. It is impersonal and computational. Not likely.
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, AUGUST 14, 2011
    [Marketing] Are Social Signals Used In Search?
    I don’t think many Internet marketers would question whether or not social signals are used in search. It’s pretty clear that they are. The only question is, to what extent? Facebook and Bing have a very close relationship. In fact, if you are logged into Facebook, then take a look at Bing’s home page. You should see along the top navigation menu a little Facebook icon next to your name. If you click your name or the down arrow, then you’ll see a link. Click that link and it takes you to a page explaining Bing’s social search feature.
  • GEOFF LIVINGSTON  |  WEDNESDAY, MARCH 12, 2014
    [Marketing] Freaking Out About Surveillance at SXSW
    First, let me say it was refreshing to see social media and marketing take a supporting role at SXSW as the conference moved to discuss larger trends in the interactive sector. Clearly, the movement towards an omnipresent Internet creates dramatic implications for society and businesses beyond extrapolating personal data to deliver contextual marketing. 'The topic of surveillance threaded the general conversation at the SXSW Interactive Festival this year. As a result, the always-on quantified self created a bit of a freak-out amongst attendees. People are rightly concerned.
  • PROBLOGGER  |  MONDAY, JUNE 10, 2013
    [Marketing] Set Your Blog for Success With These Simple Tactics
    However, you can eliminate some of these unknown factors by conducting research about the possibilities your market contains – and you can increase the chances of realising your dreams by setting a different type of goal. It might work best for you to save a few months’ or a year’s worth of salary, then take that time off paid employment and market like there’s no tomorrow. 'This is a guest contribution from freelance writer, Ayelet Weisz. Blogging is hard work. Set Inspiring (But Realistic) Goals. Mark Aplet – Fotolia.com. Will they buy your products?
  • PROBLOGGER  |  TUESDAY, AUGUST 23, 2011
    [Marketing] How to Optimize Your WordPress Database for Better Performance
    This was a post by Lior Levin who is a marketing advisor to Internet startups and companies. This guest post is by Lior Levin. Optimizing the databases of your WordPress blog sounds like it might be a difficult task, but it’s a lot easier than it sounds. In most situations it can be done in just one or two clicks—no need for complicated steps or terminology. You’re probably wondering why you would even want to optimize your database tables. Well, that’s easy: it can drastically speed up the load time of your blog. We have seen this profound impact at a psd to html company I work for.
  • FEVER BEE  |  SUNDAY, APRIL 1, 2012
    [Marketing] How To Find Your Community's Founding Members
      The difference is big, the latter feels like another marketing-led approach to get people to do something that you want. It helps if you have an existing list of contacts to launch a community. This is how most communities founded by amateurs begin. The founder reaches out to people they've known for years. They know these people are interested in joining a community.    Some organizations confuse a list of contacts with their list of customers. It's selfish and usually fails.      Build your list of prospective members. Twitter.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, MAY 24, 2010
    [Marketing] Facebook Strategy: Surround & Capture
    Businesses have examined and applied military strategies to dominate a market and demolish competitors for years. As soon as you think your advertising and marketing strategies are working on Facebook they change the terms, conditions and do so to their advantage, not yours. All of these strategies ultimately lead to a master plan of “ surround and capture “ In the digital economy if your offering surrounds the media and all the media points their audience to you well you have effectively surrounded the market. Is Facebook following a military strategy?
  • PROBLOGGER  |  WEDNESDAY, JANUARY 30, 2013
    [Marketing] Is Your Content ROI Really Untrackable?
    But when was the last time you heard that about a content marketing strategy? Knowing where you want to be should be the first step in your journey with content marketing. The majority of businesses undertaking content marketing will be focussing on one thing: sales. This is where a lot of people become confused and assume that you cannot measure sales from content marketing or social media. To attract more interested buyers, ensure you have white papers or videos showing why your products are the best on the market, and explaining your competitive edge.
  • TWIST IMAGE  |  FRIDAY, DECEMBER 21, 2012
    [Marketing] One More Thing. Before You Take Off For The Holidays.
    This is a book about brands and real relationship building (the next loyalty marketing?). Campbell Assistant Professor of Marketing at Wharton University. loyalty marketing. marketing professor. You're going to eat, drink and be merry for the next little while, aren't you? That's what this break is all about. Spend some time with family and friends and be thankful for everything that you have. It's the most wonderful time of the year (as the song goes). Right before I leave the office, I make sure to grab four books that I plan on reading during the break. dan pink.
  • SOSHABLE  |  MONDAY, JANUARY 14, 2013
    [Marketing] SEO Tricks are Dead. Search Engine Optimization is Alive and Well.
    Search engine optimization is no longer a distant cousin of social media marketing. “How about a magic trick? m gonna make this keyword disappear.”. SMASH*. TA DAA! It’s…It’s gone.”. The famous scene from The Dar k Knight applies very nicely to black hat search engine optimization tricks today. Those who are still trying to “beat the system” are running into roadblocks, landmines, and deranged Google employees willing to take out your metaphoric eyeball with every slight of hand technique they find. Link-building is being replaced by link-earning. Related articles.
  • BILL HARTZER  |  THURSDAY, OCTOBER 13, 2011
    [Marketing] Search Engine Rankings for September 2011
    Google’s web sites led the search market in September 2011 with 65.3 Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. comScore, Inc. NASDAQ: SCOR) , a leader in measuring the digital world, has recently released its monthly comScore qSearch analysis of the U.S. search marketplace. percent of search queries conducted in the United States. More than 17.1 Yahoo! came in second with 2.6 percent in August).
  • JEFF KORHAN  |  WEDNESDAY, JUNE 9, 2010
    [Marketing] Mom Was Right - Just Make Some Friends
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Social Media Etiquette: Always Bring a Gift | Main | Know It All With Real-Time Search » June 09, 2010 Mom Was Right - Just Make Some Friends Most of us can remember those moments growing up that today seem incomprehensible - being bored.  If you are bored with your social media marketing, it may be an indication that you are not engaging and making new friends.    That makes you and your marketing better. Are You Bored?
  • SPIN SUCKS  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Marketing] Equality in the Workplace for Women | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 01 2010 Equality in the Workplace for Women By Gini Dietrich | Email | Print | 42 Comments | As of late, there has been quite a bit written about equality in the workplace for women. No one is even alleging a sexual relationship. How crazy is that! I own a business.
  • CHRIS BROGAN  |  MONDAY, JUNE 4, 2012
    [Marketing] Van Gogh or Warhol
    ” I have always loathed (and always will) the words “true” and “real,” as they are often used by people who believe that they have the market cornered on the way to succeed in something. “No real marketer advocates email marketing.” About a year ago, my shrink said something flattering about my creativity, and said something like, “But you could very well be like another Van Gogh.” ” I said back, “F– that. don’t want to be Van Gogh, who died penniless and without any recognition. What about you?
  • GEOFF LIVINGSTON  |  THURSDAY, JULY 1, 2010
    [Marketing] The Gulf Needs More Than BP/Obama Oil Spill Recovery Efforts
    As we have learned from the Louisiana Seafood Marketing and Promotion Board , the Catholic Charities of New Orleans and others, the vast impact on the Louisiana economy and its cultural way of life have been drastically underestimated by the Obama Administration and BP as reported by the media. Ewell Smith, executive director of the Louisiana Seafood Marketing and Promotion Board estimates the problem to be a $100-$200 billion economic calamity (see above video). Our Citizens Effect Gulf Mission (full team reports here) meetings with nonprofits over the past few days wrapped up.
  • BILL HARTZER  |  SATURDAY, OCTOBER 5, 2013
    [Marketing] Dear Blog Comment Spammer: I Think Your Comment Spam Tool is Broken
    IE {still|nonetheless} is the {marketplace|market} {leader|chief}. 'Dear Blog Comment Spammer, who just left a comment on one of my recent blog posts: I think whatever software tool or script that you are using is broken. Or, you simply you are so dumb that you do not know how to use it properly. Whatever the reason, you should have noticed that none of the blog comments that are left on my blog actually allow outgoing links to websites. don’t even think an automated bot of some sort would allow comments like these on a blog. Here is a copy of the blog comment spam that you left.
  • PROBLOGGER  |  WEDNESDAY, APRIL 25, 2012
    [Marketing] What’s the Best Type of Affiliate Site? [Case Study]
    This guest post is by Anshul Dayal of Nichsense Niche Marketing. Once upon a time, making money with affiliate marketing and AdSense was a question of following this step-by step recipe (circa 2009): Find a product to promote on Clickbank or other affiliate networks. can certainly relate to that, as I have built such sites during the early phases of my internet marketing endeavours. Over the years, many marketers have realized the power that exact-match domains have held with search engines like Google, and were heavily exploited for affiliate-type sites. link].
  • STAY N' ALIVE  |  WEDNESDAY, DECEMBER 18, 2013
    [Marketing] Bitcoin Use-cases: Turning Bitcoin, Cryptocurrency, and the Blockchain into a Fully Functional Peer-to-Peer Internet
    My company helps businesses adapt to these new paradigm changes such as Bitcoin, strategizing new innovation and marketing shifts to gain an edge on their competitors. 'A lot of non-Bitcoin investors and people with little knowledge of Bitcoin are freaking out right now about the fall of Bitcoin''s value in the last 24 hours due to China forbidding deposits into their main Bitcoin exchange. I''m actually kind of excited about it, because I think of Bitcoin as more a protocol than I do a currency. This means it has long-term sustainability. Let me explain. We''re already headed there.
  • DANNY BROWN  |  SUNDAY, JUNE 13, 2010
    [Marketing] The Indecision of Being a Blogger
    Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs The Indecision of Being a Blogger June 13, 2010 15 voices share yours! Share Save Sometimes being a blogger is no fun. don’t mean that from a, “ Oh, woe is me, I have to blog &# point of view. Nor do I mean it from a, “ Why hasn’t my blog been turned into a book yet? &# viewpoint. Besides, how much of a letdown would a book that’s made up of recycled blog posts be? And still I stay undecided at times. Yet is this too much? Just right?
  • PROBLOGGER  |  TUESDAY, JANUARY 1, 2013
    [Marketing] Keep Your New Year’s Resolution: Set up a Social, Search-optimized WordPress Blog … Today
    We’ll go through a step-by-step process, including tools and resources for each step, to set up a WordPress blog that is optimized for social and search marketing success. MailChimp to collect email addresses for email marketing. Market Samurai. This guest post is by Marcela De Vivo of Gryffin.co. Recently ProBlogger discussed how to brand your blog , how to find your voice , and how to build your authority. Image courtesy stock.xchng user panoramadi. Just this week alone I went through these steps with four different people who want to jump on the blogging bandwagon.
  • THE WAY OF THE WEB  |  WEDNESDAY, FEBRUARY 15, 2012
    [Marketing] I can haz new logo
    Over time I’ve managed to attract a reasonably large audience every month with a range of articles mainly covering writing and content, marketing, social media, SEO, and technology. So here it is, the logo for TheWayoftheWeb – your friendly content marketing, SEO and Social Media company. I’ve been running a personal blog for about 6 years, including early experiments on Blogger. Prior to that I’d had a simple homepage, along with some other static websites to play around with. It’s pretty simple, but I think it’s effective.
  • CONVINCE & CONVERT  |  SATURDAY, AUGUST 25, 2012
    [Marketing] One Social Thing Wrapup – Week of August 20th
    Scroll to see the social media and content marketing articles you need to know. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Here’s what we included in this week’s One Social Thing daily email. To get One Social Thing delivered to your email each day, please subscribe below. If we use your idea in an edition, I’ll send you a signed copy of my book. Thanks! – Jay. What was the big issue of the week for you? One Social Thing – 8.20.2012 [see the SlideDeck]. Check it out!
  • SOCIALNOMICS  |  WEDNESDAY, JUNE 12, 2013
    [Marketing] Growing Customers Means Growing Relationships 
    Erin Schwartz manages marketing programs for 123Print.com , a leading provider of high quality customizable items like business cards , address labels, postcards, and other promotional printing materials for small businesses and solo practitioners. 'Growing Customers Means Growing Relationships. Using Facebook to build trust and friendships with your clientele. Whether you’re the head of a multi-national conglomerate or a stay-at-home mom with a small knitting business, you’re probably aware that Facebook has become an excellent means of promoting your business. Socialnomic
  • PROBLOGGER  |  SUNDAY, SEPTEMBER 25, 2011
    [Marketing] How the Power of One Can Take Your Blog to Many
    But still, people are appealing to market segments, stakeholders and other big-box groups. Maybe this person resembles someone you know fairly well, from personal experience, market research or whatever. Sure, there wouldn’t be so many spammers and other blind mass marketers if it didn’t work. This guest post is by Barb Sawyers of Sticky Communication. Changing the world, one person at a time. first heard this expression back in the eighties as the tagline for Apple Computers. Since then, it’s been borrowed my thousands of causes and brands. It’s that good. Flip your model.
  • ONLINE COMMUNITY STRATEGIST  |  SUNDAY, OCTOBER 11, 2009
    [Marketing] Community manager as babysitter, referee and therapist
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Community manager as babysitter, referee and therapist October 11, 2009 in Community management | Tags: Community management , community manager , online communities This is another rant from the trenches. If you’re not in the mood, perhaps you should come back to this one later. probably received 25 emails last week from members of my community about the most petty issues. But tired, I am becoming. That is not my problem.
  • ALEX BLOM  |  FRIDAY, JULY 24, 2009
    [Marketing] don't forget the others
    Pivoting (for those who don’t know what/why) It’s all in the build-up A quick and dirty study on Social Media Alex Blom Digital & Social Media Marketing, Toronto Home About Consulting Contact Me Don’t forget the others by Alexander Blom on July 25, 2009 in Thoughts, tips & advice Spread it! Or did you just forget about them and let somebody steal a very profitable, local and cheap market from you? Tagged as: marketing , offline mattsparks88 (Matt Halliwell) Twitter Comment @AlexBlom no worries there dude. I can see how it's a marketing thing.
  • BILL HARTZER  |  THURSDAY, NOVEMBER 18, 2010
    [Marketing] Visual Website Optimizer – Easy to Use A/B Split Testing Tool
    and in order to achieve those goals you think all you need is a good marketing campaign and excellent rankings in Google. It truly enables a marketer to use power of A/B split tests for increasing sales/conversions without relying heavily on IT or developer resources. Creating a new website or landing page is exciting. You have certain goals to achieve with the website (sales, signups, downloads, etc.) After all, a website is worthless if nobody visits it. But you forget one key point here. So, what do you do when your conversion rate is depressingly low? headline). Digg this!
  • BILL HARTZER  |  WEDNESDAY, MAY 27, 2009
    [Marketing] KeywordSmash Free Keyword Research Tool Launched
    As a blogger, online marketer, writer, and a shameless self-promoter, I am always on the hunt for content and ideas for creating online content. have a few ways that I’m using it to help me in my daily marketing activities, and I’m sure if you try just one keyword search you’ll be hooked on it just like I am. totally agree with whoever coined the phrase, “content is king&#. have to admit that sometimes I get writer’s block or, as I like to call it, “promoter’s block&#. finally found that place, called KeywordSmash! Ads (pay per click ads).
  • SOCIALNOMICS  |  SUNDAY, SEPTEMBER 29, 2013
    [Marketing] Are Your Employees Causing You Social Media Heartburn?
    People on the team could include your company’s CEO, HR director, marketing director, IT director, and all staff directly involved in your business’s social media. 'A Chrysler employee, while making fun of Detroit drivers, used the F-word on the company’s Twitter page. The employee was promptly fired. Domino’s employees posted a YouTube video of themselves ridiculing Domino’s and their customers, and handling food in an unethical manner. They were fired as soon as managers found out about their actions. Create both overall and site-specific guidelines.
  • SPIN SUCKS  |  THURSDAY, OCTOBER 7, 2010
    [Marketing] Five Ways to Become a Trusted Resource
    And speaking is an amazing form of marketing. He is the author of the upcoming Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business. Guest post by David Siteman Garland , founder of The Rise To The Top. Trust. One of the most underused words in business. But, perhaps the real question is: Are you a trusted resource or are you a product pusher? There is a big difference. You know the product pushers. They are always trying to get you to buy, buy, buy. On the other hand, some people are trusted resources. The go-to person. Seriously.
  • CREATIVE RAMBLINGS  |  MONDAY, SEPTEMBER 3, 2012
    [Marketing] 5 great articles you may have missed (August 27- September 2, 2012)
    Simple Ways to Stop Smothering Your Social Media Soul by Krissy Brady (Social Caffeine) As if your life depended on it by Seth Godin (Seth’s Blog) Content Marketing: It’s a Marathon, Not a Sprint by Rachel Parker (Internet Billboards) [.] Here is a roundup of my favorite articles for August 27 – September 2, 2012. 5 great articles you may have missed (August 27- September 2, 2012) was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Great Resources Miscellaneous best articles of the week
  • SOCIALNOMICS  |  WEDNESDAY, JANUARY 22, 2014
    [Marketing] Riding The News: Cicada Hunt 2014
    This is all well and good but I’m also an online marketing professional and for me “Cicada 3301″ is first and foremost a trending keyword and a good business opportunity. To capitalize on the Cicada phenomenon, which was covered by many of the top news sites I turned to a form of discussion marketing, which I call “riding the news” I participated in many Cicada-focused discussions across the web, focusing on the comments section of news websites covering the Cicada 3301, where I made comments and suggestions, and linked back to my own website.
  • GEOFF LIVINGSTON  |  THURSDAY, JANUARY 20, 2011
    [Marketing] Winning Beats Fame
    Aaron may never be noted as the most popular marketing voice on the interwebs, but he’s certainly one of the most successful ones. In an era where people chase fame like dogs running down a hare in a field, there’s little discussion about winning. That’s too bad, because winning beats fame every time. It’s imminently more satisfying, yields more benefits, and is much more memorable. Why do we focus on fame instead of winning? Just look at the obvious. Fame seems attractive, like it’s attainable and rewarding. Such are the spoils of nanofame.
  • PROBLOGGER  |  SUNDAY, MARCH 23, 2014
    [Marketing] Conversion Case Study: How I Made $7115 From 85 Unique Visitors
    First Off, Your Product And Market Are Everything. Without a doubt, the number-one factor in my success so far is the product and market. Case studies are generally popular in most markets, but especially so in the internet marketing sphere. Most internet marketers copy each other and that simply doesn’t work anymore. have no idea why most marketers “hide” the sale until later in the sales funnel, when all you have to do is let people know that you’re in business to make money. Image from DryIcons. Ignore The Crowd. And That’s It.
  • JACOB MORGAN  |  FRIDAY, SEPTEMBER 6, 2013
    [Marketing] Friday Vendor Roundup: Socialtext, Lithium Technologies, Salesforce
    ExactTarget, Buddy Media, and Radian6 are a part of the new Marketing cloud. 'Every Friday I’m going to attempt to summarize any relevant news in the future of work/collaboration space. ll provide the name of the vendor, a short summary of what the announcement or piece of news is with a link to the original, and finally a short POV. can’t cover every single thing that comes out but I will do my best to provide as much relevant content as I can. If you have something you think I should include then please send it over and I will decide if it’s something I can add. Link to announcement.
  • WHAT SPINKS THINKS  |  MONDAY, DECEMBER 9, 2013
    [Marketing] Why Worrying About Startup “Competitors” is Ridiculous
    If you both succeed, you validate the market. No matter what, the more companies that find success in reaching that market, the more general awareness there is within that market and the more validation you can get about how big that market really is. Trust me, if the market is as big as you claim it is in your investor deck, there’s plenty of room for both of you. 'How much time do you spend worrying about your competitors? Do you get stressed whenever they come out with something new? Do you get jealous whenever you see them get press? Tweet. Startup
  • ENGAGING BRAND  |  WEDNESDAY, NOVEMBER 14, 2012
    [Marketing] Social Influence Scoring - Good or Bad?
    For me when looking for marketers or indeed any job which involves social media, why not use the social influence as another input to the process? I often hear people criticsing using Klout , Kred , Peer Index scores as part of the job interview process because it isn't accurate - I smile because. Are you saying CV's themselves are totally accurate? Are you saying that they are not exaggerated, that they are not manipulated in some way? Are you saying that as the law stands, references are accurate and useful? They are so vague that they are almost useless.
  • ENGAGING BRAND  |  WEDNESDAY, OCTOBER 24, 2012
    [Marketing] 16 Tips on LinkedIn From Hubspot Seminar
    Marketing.always integrate and promote all of your social media.and create marketing partnerships eg vendors, suppliers. I enjoy Hubspot webinars and today was on LinkedIn - here are my live tweets, I thought that I would share as a reminder for us all - I have left as tweets so as to get the information out to you all as soon as possible. Remember, remember don't violate terms on Linkedin.they can pull your group.not a good brand move! . Don't forget to use surveys within LinkedIn groups to improve experience - . Keep on topic).
  • THE JORDAN RULES  |  SUNDAY, JULY 24, 2011
    [Marketing] Why a Portfolio of Websites Needs to Have Flexible UI Standards
    If you're a marketer and you're agency creates guidelines for a portfolio of sites that suggest unreasonably strict UX/ UI, question them on it. As more-and-more brands increase their online presence, they'll be faced with a dilemma: create strict UI standards, or flexible UI guidelines. There are pros and cons associated with either choice but, with the chancing face of the internet, flexible guidelines seem to be the best option. Firstly, let me explain what I mean by UI standards or guidelines. Creating this type of document is often lead by the creative team. Cross-Domain Frequency.
  • VIPER CHILL  |  MONDAY, AUGUST 9, 2010
    [Marketing] ViperChill Monthly Report 10 (The Month with Just One Post)
    The top 10, were: ViperChill: 928 wordpress seo: 580 viral marketing: 525 social media strategy: 248 viper chill: 230 guest blogging: 138 hostgatorestonia.com: 102 ( Bug? Also I see Pat at SmartPassiveIncome.com does the same thing, I do think this is an special way to connect with your readers an give them an more insight into your world of marketing. know this blog has no goals, but why you do not like his other projects and invest some dollars in links to your main keyword: “Viral Marketing&# ? Home What the F ? Cloud Living Say "Hi!" Thanks. What did you ask?
  • TWIST IMAGE  |  MONDAY, JANUARY 10, 2011
    [Marketing] What Moved You In 2010
    Personal Branding R.I.P. Product Is The New Marketing. Along with a healthy and happy family, amazing friends and my community service, we (my three incredible business partners and I) managed to grow Twist Image to nearly 130 Digital Marketing professionals in our two offices (Montreal and Toronto) working for some of the best clients and coolest brands. travelled to over thirty cities in five countries, evangelizing the Digital Marketing industry, my agency and the book, Six Pixels of Separation (which 800-CEO-Read and Inc. canadian marketing association. Web 3.0
  • PROBLOGGER  |  WEDNESDAY, JANUARY 30, 2013
    [Marketing] X-Ray Vision for Guest Bloggers: Author Stats
    It has social media and search marketing benefits, and it’s a lot of fun. He’s also the author of Content Chemistry, An Illustrated Guide to Content Marketing You can find Andy on Google+ and Twitter. This guest post is by Andy Crestodina of Orbit Media. Analytics are great for seeing your site’s performance, but we can’t usually peek into other people’s web stats. However, there is a tool that gives you a view you may not have seen before. It’s called Google Author Stats. Embrace your new blogging super power. think of guest blogging as modern-day PR. But keep going.
  • KIKOLANI  |  THURSDAY, APRIL 28, 2011
    [Marketing] Fetching Friday – Resources Mashup & Royal Wedding
    Making Money Online / Marketing / Online Business. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Hwo to write thousands of words every single week – for those of us that have a lot of writing to do, here’s some ways to get it done. Try these formulas! Personal Development / Productivity.
  • SPIN SUCKS  |  MONDAY, AUGUST 9, 2010
    [Marketing] More Online Noise?
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 09 2010 More Online Noise? Related Posts The Time for Location-Based Marketing Is Now Optimizing Your Blog Posts Death of the Corporate Web site? He said, for him, it’s just more online noise. That got my attention. More online noise. Leave a comment!
  • PROBLOGGER  |  SUNDAY, JANUARY 1, 2012
    [Marketing] Why I Haven’t Made a Dime From My Blog—and How You Can
    Sometimes your niche is pretty clear—blogging, marketing, or running, for example. For example, on your products page you can have a “free marketing 101 course.” This guest post is by Alexander Heyne of Milk the pigeon. When I first started my blog, I wrote a series of posts I was sure would resonate with thousands all over the world, create a movement, and bring massive traffic over to my site. Except when I published the posts, they went to the black hole of the Internet. No one heard them. No one saw them. Just a couple Facebook friends and maybe my mom. model for making money.
  • ADAM SHERK  |  THURSDAY, JULY 30, 2009
    [Marketing] Videos in Press Releases are Cool – When They Provide Meaningful.
    Related posts: A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later The Most Overused Buzzwords and Marketing Speak in Press Releases Where Do You Want Your Social Media Press Releases to Live? The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement?
  • ADAM SHERK  |  TUESDAY, AUGUST 25, 2009
    [Marketing] 5 Ways to Deal with Seasonal Dips in Search Engine Traffic
    Reach out – You’ve been meaning to get more involved in brand and content awareness building activities such as social media marketing; now’s the time. The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? What Horrible Things Did Time Magazine Do in 1964?
  • DIGIGEN  |  SUNDAY, MARCH 7, 2010
    [Marketing] Collaboration: The Fab 40 Online – Wallpaper and Poke
    The Fab40 Online is the online version (its all in the naming!) of the Fab40 which appears in print. The Fab40 is Wallpaper’s guide to the best of the US, UK, Spain etc. The Fab40 is the online version highlighting the really interesting things about the web segmented into hardware, retail, innovations, inspiration, blogs and downloads. Well worth spending some time playing around with it. Link Here Posted in cool stuff | Tagged best of the web , collaboration , fab40 , poke , wallpaper blog comments powered by Disqus « Fashion. Limited. Powered by WordPress and Hybrid
  • DIGIGEN  |  MONDAY, AUGUST 16, 2010
    [Marketing] Social Business Books: Seth Godin – Linchpin
    Its very motivational but also acts as a great guide for anyone who is in need of a change. Link Here ) I would give this a 5 out of 5 rating as I love Seth’s style of writing, the cracking ideas and also the thought that anyone can become a linchpin.its just whether you want to or not. Posted in social business books blog comments powered by Disqus « Why “Cultivating Linchpins&# is a Key Social Business Strategy How the New BBC iPlayer sets a benchmark for Social Businesses. Dan on A New Focus on Social Business Strategy. Powered by WordPress and Hybrid
  • PROBLOGGER  |  MONDAY, MARCH 5, 2012
    [Marketing] The Keys to Creating Unmissable Content
    Do what hasn’t been done: Every marketing technique that used to be extremely effective eventually becomes commonplace. This guest post is by Jonathan Mead of  Trailblazer. Over 1.6 million blog posts are published each day. That’s an average is 18.6 posts per second. That’s a staggering number. And with so much content being published, how do you make sure that yours gets seen? And not just seen, but commented on and shared? Many people focus on the tactics of getting content spread. This method used to work very well. Not anymore. There’s no other choice.
  • CONVERSTATIONS  |  MONDAY, FEBRUARY 24, 2014
    [Marketing] Content Syndication: The Art of Effectively Using Existing Content
    She has years of experience in working closely with online businesses, helping them refine their marketing strategy through optimum use of content. 'Written by Jessica Davis of Godot Media. Many companies and content creators do produce great content, but no one gets to see it. This is because they are unable to get their content out because they are not well known or their content does not appear prominently on search results. All the effort and skill involved in creating great content – articles, blog posts, videos, songs, slides, infographics, etc. What is content syndication?
  • SOSHABLE  |  SATURDAY, OCTOBER 19, 2013
    [Marketing] Knowing Why Google Embraced Social Will Help You Understand How It Works
    For years, I’ve been reading and experimenting the best ways to market on Google. Today, the great search marketer will be doing two things: Put out quality content with the proper mix of high-quality inbound links and social signals to improve rankings today. Search and social will not be separate marketing endeavors in 2014. 'For the last 7 years, I’ve been watching Google very closely. Sure, they are in the news all the time so it’s not something that’s exactly hard. They looked at Facebook before Microsoft jumped on first. It will get there.
  • GEOFF LIVINGSTON  |  WEDNESDAY, DECEMBER 8, 2010
    [Marketing] The Best Bloggers Avoid Pitfalls to Serve
    These challenges include: Moving from a service mentality to perceived market brokers, dealmakers allocating influence as they see fit. “When a man assumes a public trust, he should consider himself as public property.&# – Thomas Jefferson. Image by Leigh Durst. The idea of public service dates back to the founding of this country, when people were first elected to represent citizens of the United States. In modern times, people create leaders in various online communities by giving them their time and attention. In essence, they serve their communities.
  • DREW'S MARKETING MINUTE  |  FRIDAY, OCTOBER 7, 2011
    [Marketing] Do you take yourself seriously?
    At McLellan Marketing Group , we live by our core beliefs. One of them is: We take our work seriously. Ourselves… not so much. Let’s be honest here. None of us save lives every day. Okay, if you actually do… you have my permission to skip this post) Sometimes, I think we need to just get over how important our work is and lighten up. In front of our clients. Let them see we have a sense of humor about ourselves. Because they’ll actually enjoy working with you more. Check out these planes from Kulula Airlines. No doubt their work is serious. Kulula Airlines #1.
  • WISDOM LONDON  |  THURSDAY, AUGUST 26, 2010
    [Marketing] Guesting on Cow Bell: The Digital Footprint Audit
    Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on August 26, 2010 at 1:38 pm and is filed under marketing strategy , social media , wisdom with tags cow bell , digital footprint , online marketing , social media. Wisdom London Creative Communications is our world… « Experiments in Social Media Number 1: How to Win Friends Guesting again: #SoCol and Reaping the Social Harvest » Guesting on Cow Bell: The Digital Footprint Audit We were very proud this week to guest post on the always-brilliant Cow Bell blog.
  • SOCIALNOMICS  |  MONDAY, JULY 26, 2010
    [Marketing] Fast Company Influence Project: Pyramid Scheme or Genius?
    Link baiting, pyramid scheme, marketing genius? By  Erik Qualman. Fast Company’s  Influence Project is a little bit of everything. The Influence Project is promoted by Fast Company as finding the most influential person. Essentially, the person that drives the most traffic to www.fastcompany.com  before August 15 will have the largest picture in the November issue of the magazine. My guess is that person will also appear on the cover. To date over 18,000 people have signed onto the project. pyramid in action). Mari Smith is currently in the lead/top influencer. The New York Times.
  • PROBLOGGER  |  MONDAY, MARCH 26, 2012
    [Marketing] How to Overcome the “I Wish” Mentality and Start a Blog
    Adarsh Thampy is a blogger and advices small and medium business on effective content marketing strategies. You can read more on the topic of content marketing by following Adarsh @conversionchamp. This Guest post is by Adarsh Thampy of Conversionchamp. wish I started my blog a long time back when there was a lot less competition. wish I was able to write great content from the start. wish I had the money to purchase hosting and set up a self-hosted WordPress blog. wish, I wish, I wish… How many of us have wished for something like this in the past? know I have. Nothing!
  • LOUIS GRAY  |  WEDNESDAY, OCTOBER 27, 2010
    [Marketing] As Spotify Accelerates, Tipster Pumps False Apple Angle
    But given today's near-news and much of the uncertainty that has been bandied about regarding Spotify's future, when it may officially hit the United States market, and whether it can be a viable company, providing a service people will pay for, I am more confident than ever that they have a significant and disruptive offering, thanks partly to the discussion. On Tuesday morning, an anonymous tipster e-mailed a number of top tech bloggers about potential talks between Apple and the fast-rising digital music challenger, Spotify. We met as friends, and spoke candidly.
  • PROBLOGGER  |  SATURDAY, JANUARY 21, 2012
    [Marketing] 13 Steps to Being the Worst Blogger on the Planet
    Headlines are just an evil internet marketer’s way of convincing people to do nasty things! This guest post is by Karol K of ThemeFuse. Being the best blogger on the planet is just so mainstream. Why would you even aim for that?! Why not aim for something much easier to achieve, and be the worst blogger the world has ever seen? As I’m sure you’ve noticed, people follow different steps in reaching this goal, but I think these 13 will do the job well enough. So here we go, how to be the worst blogger in the world in just 13 easy steps. Who needs research? Write drunk.
  • CHRIS BROGAN  |  WEDNESDAY, JANUARY 4, 2012
    [Marketing] Email List Building the Lazy Way
    Email Marketing Isn’t Dead; BAD Email Marketing Is Dead. People seem to want to know about email list building, and how to get a big newsletter subscriber base. have my ways. I’ll share what I know. sell premium WordPress themes (affiliate link) from StudioPress, because I’m a fan of the company, but also because I use them and they have served me very well. This is perhaps the least customized version of a StudioPress theme I’ve ever used. Yes, it’s better to have a designer help you pretty it up a bit.). Want to see some numbers? This is huge.
  • SHIFT DIGITAL  |  THURSDAY, MAY 3, 2012
    [Marketing] Are You an Accessibility Whore?
    Last weekend I was visiting with a friend who just happens to be a digital marketing rock star. Accessibility is an odd concept. Take a moment and think about it. We all want to give the impression that we’re 100% accessible. Take a look at my signature line for example. Right now it includes the following ways to get in touch with little ol’ me: Office phone number. Email address. Twitter address. Facebook address. Company Twitter account. Company Facebook address. Google Chat. LinkedIn address. Skype address. mean really? Am I that important? m lucky, I know! Me on the other hand?
  • CHRIS BROGAN  |  WEDNESDAY, FEBRUARY 13, 2013
    [Marketing] I’m Not Into Social Media
    still love talking about marketing, and I’m planning a post about content marketing shortly that should lay out some really useful information. I love writing posts that you don’t believe. But it’s true. don’t really care much about social media. used to. But it’s just not the most amazing thing in the world to me. So What? think pretty much everyone’s getting tired of social media for social media’s sake. Have you read the front page of Mashable lately? just did. And I think that’s cool. I’m not even trashing it. And me.
  • PUSHING SOCIAL  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Marketing] Blogging Advice from Oprah, Bill, and Tony
    If you set the standards, you can protect your profits and market position. I wish there were a reality show called: Extreme Blog Makeover. In the show, you would sit down with Oprah, Bill Gates, and Anthony Robbins and talk about your blog’s purpose.  After you’ve told your story, Tony would go to work.  The first thing he would say is – “Pal your dreams aren’t big enough”. Bill Gates would shake his head and scold you for pulling up short of the finish line.  Then all three would go to work on aligning your blog with your passion. Bill designed Microsoft to be #1.  Suck it up. 
  • WWW.REACTORR.COM  |  MONDAY, OCTOBER 18, 2010
    [Marketing] Social Currency and Curation Online Branding Blog
    Social media is like the great equalizer that’s leveled the playing field for marketers. Our now hyper-social world allows marketers to listen, adapt, and exceed expectations. the importance of each depends on a variety of considerations, from the stage of brand development or the nature of the market, to factors like the category and industry. Some interesting commentary on social currency from Russ Klein, Chief Marketing Officer of Burger King: “Social currency is like a good joke. Being able to deliver creates advocates. Is it information or knowledge?
  • BILL HARTZER  |  MONDAY, NOVEMBER 26, 2012
    [Marketing] Intellectual Property Domain Name Scam Changes to Brand Registration Scam
    A well-known intellectual property protection domain name scam that has been going on for at least 10 years has taken a new twist–the scammers are now calling this a “brand registration” rather than “intellectual property” In any case, though, the scam is the same, really: Some unknown company from Asia contacts you, trying to reach the CEO or marketing manager of your company. They try to make you believe that some fictitious company is trying to register your name in Asia. Sent: Monday, November 26, 2012 12:52 AM. Subject: [!! Importance: High.
  • JACOB MORGAN  |  FRIDAY, MARCH 18, 2011
    [Marketing] 12 Tips for Vendors on Briefings and Demos
    People that develop products or run marketing are great to talk to but if they are boring, not entertaining, and sound like they don’t care; then I’m not going to care either. Be prepared to tell me exactly how you differentiate from the competition, not marketing bs but actually how you are different. I get a handful of vendor briefings and demos every week. I do this because it’s always great to see what vendors are up to, it’s great for personal research, and it builds relationships. I genuinely get excited about this stuff! Any other tips for vendors?
  • DIGIGEN  |  TUESDAY, MAY 4, 2010
    [Marketing] How the New Spotify Will Create A Profit
    The new shareable Spotify lists, the connectivity with Facebook, and the ability to upload your playlists from iTunes isn’t simply an iTunes killer, its a market leading innovation. think this new move will see Spotify rake in the profit and these are the reasons why: 1) Creating shareable playlists means they can tap companies even further into your social graph. This means that companies can scrape your friends music feeds and playlists to say to you that your friends like something or listen to something heavily. have you tried them? So what else could Spotify do?
  • KIKOLANI  |  MONDAY, FEBRUARY 11, 2013
    [Marketing] WebMeUp SEO Dashboard Review
    Benefits of Blogging – Developing SEO & Internet Marketing Skills. WebMeUp is a promising new tool for SEO’s and those who would like to learn more about how their website is doing in search. Although it is in its infancy, it has a lot of great features to choose from and even more coming up. In this post, we’re going to look at how easy it is to set up your websites in the WebMeUp SEO Dashboard and learn about your rankings, backlinks, social mentions, and competitors. Adding Your Websites. First, you will click + Add Project and enter your website’s URL.
  • JUGNOO  |  WEDNESDAY, NOVEMBER 13, 2013
    [Marketing] Where to Get Big Data Revealed!
    All project management, marketing automation, CRM, ERP content management, Google Docs, intranets and portals are included here. 'Kapow Software has created a great chart that shows where to find and access Big Data. It nicely categorizes the sources of big data and also shows how it can be accessed with an API or other means. Big Data Categories. Archives. This can include scanned documents, forms, records, and anything else that has been scanned or formatted into an electronic document. Documents. These would be CSV files, HTML, text, XML, PPT, PDF, and Word. Media. Data Storage.
  • JUGNOO  |  TUESDAY, AUGUST 27, 2013
    [Marketing] Social Media Listening Tools
    So if a marketer is listening in on conversations and looking for brand mentions in their social media listening tools, they will be missing over 90% of the conversations that are relevant. 'Interesting report from Keyhole: they have found that only 9% of any brand’s audience actually talks about that brand. Part of the challenge of any social listening technology is matching the topic of conversation with a brand or brand affiliation. Some of the ways to get more insight and relevance into your social media campaign plans: 1.
  • JUGNOO  |  FRIDAY, AUGUST 2, 2013
    [Marketing] Hublish – Create Brand Webinars
    Currently the company has lawyers, universities and marketing firms using the platform. 'Hublish is a startup cofounded by Ben Borodach, and helps brands and publishers connect with their audience. All content is organized into hubs; each brand has a hub of all its content, and each professional user has all the content that they subscribed or engaged with in their own dashboard. You can manage several brands, as each brand gets its own stage. The stage is like a podium where brands can customize their presence and feature all of their content. You can sign up here.
  • JUGNOO  |  WEDNESDAY, JUNE 19, 2013
    [Marketing] Enterprise Social Media Collaboration: It Ain’t Facebook
    'The popularity of social platforms like Facebook is confusing the enterprise market: you have to have a different set of priorities and ways to measure success when it comes to collaboration and networking in a large organization. There is also the problem of multiple networks and the fragmenting of tasks related to social media initiatives inside and outside the organization. See more in the article below. Ditch the likes: Why enterprise social media is nothing like Faceboo k. By Toby Wolpe. Social Media Management
  • BRASS TACK THINKING  |  FRIDAY, APRIL 15, 2011
    [Marketing] A Belated Note of Thanks
    Gini became not only a trusted business adviser for my work as a marketing director, but she became a dear friend. This is a relatively personal post in some ways, but there’s a sound lesson here that I hope you’ll hear. In 2007, I was working in the corporate world, and I wasn’t too happy. But one bright spot for me was the work I was doing with Gini Dietrich and her PR and communications firm, Arment Dietrich. And she paced with me. But I digress. Gini was always smart, pragmatic, and fun to work with. wanted to go do something…more. So I did it. am hungry.
  • CHRIS BROGAN  |  MONDAY, SEPTEMBER 27, 2010
    [Marketing] Personal Branding Basics for 2011
    It’s something that I do because it’s part of marketing and building out the new way that social business flows. To quote friend Aaron Strout, “I’m in fax marketing.&# Personal branding isn’t really my focus. It’s something we wrote about in Trust Agents in the “Make Your Own Game&# part. But I’m asked about it often. Here are my thoughts for how to move the needle with your personal brand in 2011 (and yes, you should start planning now). Oh, and Batman is going to help me illustrate along the way. Personal Branding Basics for 2011.
  • SOCIALFISH  |  THURSDAY, FEBRUARY 17, 2011
    [Marketing] A Tale of Two Communities Part 1 – Volkswagen
    VW invests heavily in marketing and research to assure that they are constantly on message. few questions you can ask yourself: Does your organization constantly invest in marketing and research to know your members? This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. First, I’ll say that I am involved in 3 major communities. First, let’s set the stage.
  • PROBLOGGER  |  SUNDAY, MARCH 13, 2011
    [Marketing] The 5 Elements of Authoritative Content
    Because that is where Internet entrepreneurs gather to learn about blogging and Internet marketing. Guest blogging, apart from its marketing intention, was created for this purpose. This guest post is by Tito Philips, Jnr. of MADphilips. Authority, in case you’ve forgotten, still rules! ProBlogger is still relevant because of its authoritative content. The same thing applies to mainstream blogs like ChrisBrogan , SethGodin , ZenHabits , LateralAction , and so on. You just can’t get enough of their content. Because they’re authoritative! Insight. Simplicity.
  • GEOFF LIVINGSTON  |  FRIDAY, NOVEMBER 26, 2010
    [Marketing] Journalism Skills for Everyone
    Social networks and entire idea markets follow their lead blindly as sources of quality information. When information sources become fractured and degraded, people break into smaller polarized groups , each supporting their own group think. In many cases, people can become easily swayed by those they trust in their social networks (on and off line). Information from “influencers&# may be accurate and create great actionable results. Other times, it may be spoiled by an increasingly deplorable lack of ethics (everybody get their Klout Perks yet?), faulty opinions and hypocrisy.
  • WAXING UNLYRICAL  |  FRIDAY, APRIL 13, 2012
    [Marketing] To Happy Hour or Not to Happy Hour: That is the Question
    He does social media management for   KimberMedia  and does marketing/PR for  @bgckids. Twitter rabbit holes can easily claim 20 minutes of my day. click on one interesting link someone tweets out, and the next thing I know I’m on the HR blog at Ragan.com ranting in my office. came across this post the other day. The basic premise of the article is that it is a bad idea for managers to attend a non-work-related happy hour with their subordinates. While I see the point, I wholeheartedly disagree. This is not a one-size-fits-all situation. Not a whole lot. What do you think?
  • CHRIS BROGAN  |  TUESDAY, MAY 22, 2012
    [Marketing] Why Trust Agents Did So Well
    just finished watching this video, “Scamworld,” which goes with this huge post about bad internet marketing, false schemes, and all kinds of deception. respect and admire Danny a lot, and when he puts his thoughts onto something fiery like the world of internet marketing, I listen. make the same mistake that most marketers (most PEOPLE) do: I believe that the way I think is the way you think. I’m not fond of bragging. Though I can be as prideful as anyone, I just don’t see the point in it. Click Here. Why Trust Agents Did So Well. Love Business.
  • VIPER CHILL  |  WEDNESDAY, MARCH 3, 2010
    [Marketing] ViperChill Monthly Report 5 (My New Apartment)
    The articles written in February, were: How I Really Built a Blog with 6,500 Subscribers Wordpress SEO: The Only Guide You Need 7 Life Lessons I Apply to Internet Marketing Bloggers: This Is How Long Your Posts Should Be How to Really Build Backlinks and Dominate Google Here at ViperChill there are a lot less articles published than most sites, but typically these articles are 2,000-3,000 words and cover topics in massive detail. This month I also found out I won a SEMMY (internet marketing award) for the best post on blogging in 2009. This is an internet marketing blog.
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