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    [Marketing] The Future of Work Report: A Collaborative Effort
    Founded in 2003, it publishes daily news, analysis, interviews and best practices focused on Customer Experience Management, Digital Marketing, Social Business and Enterprise Information Management. 'This is a guest post from  Connie Chan , my business partner, Principal, and co-founder of Chess Media Group. The report offers a look at the findings, as well as provides supporting data and Chess Media Group’s point of view on the results. Three insights on the Future of Work are: Collaboration is promoting stronger growth and creating more effective workers. BYOD Initiatives.
    [Marketing] Five innovative applications of wearable technology
    So it’s hardly surprising that other companies are starting to develop wearable devices to tap into this market too. Whilst the Sunfriend may not be as sleek and stylish as other devices on the market, it’s a useful piece of kit, helping users ensure they’re obtaining enough vitamin D whilst, at the same time, preventing them from the risk of skin cancer. 'Every Friday we bring you the FreshMinds Friday picks – ideas to help you make the most of  digital technologies  and understand how they are helping brands to grow and innovate.  This The Copenhagen Wheel. SunFriend. Tweet Pee.
  • FEVER BEE  |  TUESDAY, MARCH 11, 2014
    [Marketing] Specialise In Your Community Role
    Look specifically at the Project Management Software Survival Guide , Strategic Database Marketing , or books within the knowledge management and non-profit sectors for measuring impact.  Learn the tenets of permission marketing, PR, growth hacking/viral feedback loops, presentations (at events), and customer evangelism. 'In the early stages, the community manager typically performs all the tasks in the community management framework.    As the community develops, their role splits.   The single benefit here is specialisation.
    [Marketing] Why B2B and B2C Connections Are Meaningless
    When he's not blogging, Ari helps brands improve their digital media marketing. Mark Schaefer writes about his love-and-hate relationship with Home Depot. He explains how he bought plants with a 1-year guarantee. The plants died within the year. He returned to the store with a picture to ask for a refund and was informed that picture could have been from anyone and he would need to dig up the dead plants. Mark felt betrayed by his friend. You see, to me, Home Depot is not just a brand, it’s a buddy. It’s somebody I thought I could trust. Friendships don’t happen immediately. like that.
  • JACOB MORGAN  |  MONDAY, JUNE 14, 2010
    [Marketing] Introducing the New Chess Media Group!
    This new site launch actually means quite a lot for Chess Media Group; essentially it’s our first real site geared towards the enterprise and mid-size market.  Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Introducing the New Chess Media Group! View Comments June 14th, 2010 So I know you’ve heard me talking a lot about our new site design and it’s FINALLY live at Chess Media thanks to our friends over at Blue Sail Creative.  If you recall, our previous site looked pretty much like a blog.  Making E2.0 Grats!
  • SOSHABLE  |  MONDAY, MAY 7, 2012
    [Marketing] Masters of The Download – Top Degrees For App Moguls
    To ensure reliable compatibility across the numerous platforms, many app developers are required just to bring one program to market. Since June 2011, there have been at least 12,500 different apps released each month just for the Android software system, according to the Android website AppBrain, which covers developments and maintains statistics for the Android market. In August 2011, nearly 35,000 new applications hit the Android market. For aspiring mobile applications designers, this is a dream come true. Apps Educational Social Media
    [Marketing] The Dog Days of Summer
    know I was present for all of this times, sans the weekly business travel during her second year for Marketing in the Round. 'The dog days of summer are upon us. During those last dwindling days of heat nothing seems to happen. When I was a child I used to think the dog days were awful. Boredom plagued me, there was nothing to do except play, no school, less friends around, etc. In hindsight, those were the best of times. Little did I know about the coming travails of work and responsibility. Now when summer arrives I treasure those moments of doing nothing. There is little downtime.
    [Marketing] Cloud Computing And The Streaming Of Everything Will Change Media Forever
    Amongst media and marketing professionals, the idea of streaming is more commonly thought of as a way to broadcast live where the data and information is never stored on the consumer's hard drive - they can simply enjoy the content (text, images, audio and/or video) live and "in the moment." marketing professional. We're getting much closer to the world of dumb clients. and that's a smart thing. The biggest change is going to be that you won't have to really download anything, as all content will not only live in the cloud, but will be accessible to you on-demand. media.
    [Marketing] Are You Looking to Purchase an Enterprise 2.0 Solution? What You Need to Know
    collaboration tools are maturing — but who gets the most benefit from this market? But what do you need to know before you go to market? I wrote an article for CMS Wire (more on that later) entitled “ What Buyers of Enterprise 2.0 Solutions Need to Consider Before Making a Purchase.&#   The whole point of the article is to address that small/medium and enterprise organizations have very different needs and capabilities when it comes to Enterprise 2.0, yet most vendors sell the same to every organization regardless of size.  Well actually, that’s not entirely true. 
    [Marketing] 9 TED Talks That Will Stretch Your Business Mind
    Nobody explains the power of new marketing and new business thinking better than Seth. It doesn't take long to find inspiration. It takes forever to figure out how to do something meaningful with it. I've been fortunate enough to be able to attend the famed TED conference since 2008. Within that timeframe, I have also helped out on a few of the TEDx events. It's always a treat. am privileged to be able to speak in front of audiences many times throughout the year, and I count the TED conference as one of a handful of events that I attend for the sole reason of personal development.
    [Marketing] 4 Simple Growth Strategies Any Breakthrough Blog Can Learn From Pinterest
    how marketers are using it. how marketers CAN use it. When Steve Jobs came back to Apple he came back to a mess: little to no market share, declining revenue, and a business almost on the verge of bankruptcy. In fact, John Mackey, CEO of Whole Foods Market, repeatedly stresses the importance of companies having a core purpose. When Mel Gibson decided to market The Passion of the Christ , he focused his efforts. When a Baptist preacher named Rick Warren decided to market his book, Purpose-Driven Life , he focused his efforts. …and etc. Namely: 1.
    [Marketing] Will Facebook wake up the Blues Brothers?
    The Yogi Berra School of Marketing – my buddy Geoff Livingston is a really smart and entertaining dude. If you are a fan of baseball or work in marketing, you should peep this out. I love the NFL Playoffs, great Wild Card weekend and hoping for the same result in the Divisional Round. Sure no one is picking the Ravens, but I haven’t lost faith… The week was really quick but busy – how about you? Hope to catch up next weekend, until then, check out this week’s edition of Five for Friday. Facebook Under Siege: Will It Ever Grow Up? this article is quite interesting to me.
    [Marketing] The Disadvantages of Solar Energy
    This is , of course, a marketing strategy as well and there is no reason why you can not build a strong workable solar panel. 'Despite the fact that solar energy has been used for many years, the technology is still generally considered again. As people focus too much on the benefits , therefore , the disadvantages of solar energy are often overlooked , and many fall pray difficulties , investing a lot of money on a solar panel might not even work properly , for one reason or another. The contrast between the solar green energy sources and other. Manufacturing costs and purchase.
    [Marketing] Building Your Ragtag Band Of Believers
    We’ve worked with community managers from HR, innovation, marketing, PR, tech support, customer service, CEO’s office, fundraising, and more. Internal charts are usually idealistic and irrelevant. don’t care where the community manager sits within the organization. It doesn’t matter nearly as much as you think. care whether the community manager can build internal communities to support the external community. We had a revelation two years ago. The majority of successful communities we worked on were developed by a ragtag band of believers. They came from throughout the organization.
    [Marketing] Having a Community Means Having a Brand: Listen to Feedback!
    Considering how it for every business must be the ultimate goal to increase sales numbers, you definitely have to think your community into the strategy by taking into account what they say and how can you improve your offering through them to create the best market fit. Having a community such as a Facebook brand page equals engagement! The key element is not only to promote your brand or a new product launch, because if you had no community, where would your business actually be? Just remember to keep the promotional content on a certain level! This also leads to the next point.
    [Marketing] The Time I Asked Steve Jobs an iPod Support Question
    Like any good Mac fan, even if I wasn't exactly in the market to upgrade, I felt it my civic duty to check them out and get familiar. What would you do if you unexpectedly came face to face with Apple's world-famous CEO, Steve Jobs, who had been credited with launching or assisting with most of the major transformational events in personal computing over the last thirty years? Shake his hand? Tell him how much you love Macs? Ask to take a picture? Living in Belmont, not too far north of the shop, I thought I would lazily take a Saturday afternoon and check out the newest Mac laptops.
    [Marketing] Brand New Findings
    Ed Hardy Shirts on Show 300 - Facebook Marketing spyseo on Show 300 - Facebook Marketing Small Business Answering service on Putting the Wow into Customer Service Small Business Answering service on Customer Service and the Fred Factor Krishna De on Show 300 - Facebook Marketing LOGO DESIGN on Whats Missing in Your Logo? Show 301 - How Risky is Risk Show 300 - Facebook Marketing Show 299 - The 24 Hour Customer Do we need a new style of citizenship? true statement if you think of her voice. Communication is not just about audio and Emotions are emotional!
    [Marketing] Why you should be lazy!
    Ed Hardy Shirts on Show 300 - Facebook Marketing spyseo on Show 300 - Facebook Marketing Small Business Answering service on Putting the Wow into Customer Service Small Business Answering service on Customer Service and the Fred Factor Krishna De on Show 300 - Facebook Marketing LOGO DESIGN on Whats Missing in Your Logo? Show 301 - How Risky is Risk Show 300 - Facebook Marketing Show 299 - The 24 Hour Customer Do we need a new style of citizenship? said "Think and be lazy!" " "What, why be lazy?" is not easy to create simplicity.
    [Marketing] How to tell if a company is social or so-shall
    Ed Hardy Shirts on Show 300 - Facebook Marketing spyseo on Show 300 - Facebook Marketing Small Business Answering service on Putting the Wow into Customer Service Small Business Answering service on Customer Service and the Fred Factor Krishna De on Show 300 - Facebook Marketing LOGO DESIGN on Whats Missing in Your Logo? Show 301 - How Risky is Risk Show 300 - Facebook Marketing Show 299 - The 24 Hour Customer Do we need a new style of citizenship? Alpha male on Show 297 - Dave Ulrich on Why of Work Alpha male on Step into my world and make my day.
  • SOCIAL WAYNE  |  MONDAY, MAY 30, 2011
    [Marketing] The Startup Genome Report – infographic
    Founders overestimate the value of IP before product market fit by 255%. Startups need 2-3 times longer to validate their market than most founders expect. Startups that haven’t raised money over-estimate their market size by 100x and often misinterpret their market as new. We found 4 different major groups of startups that all have very different behavior regarding customer acquisition, time, product, market and team. Take a look bellow. better user growth. Startups that pivot once or twice times raise 2.5x more money, have 3.6x Solo founders take 3.6x
  • ARI HERZOG  |  SUNDAY, AUGUST 11, 2013
    [Marketing] WHY YOU C4N R3AD 7H15
    AriHerzog is a digital marketing and government professional seeking a position in community affairs. 'You cdnuolt blveiee that you cluod aulaclty uesdnatnrd what you were rdanieg, rihgt? The phaonmneal pweor of the hmuan mnid, aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it dseno’t mtaetr in what oerdr the ltteres in a word are, the olny iproamtnt tihng is that the frsit and last ltteer be in the rghit pclae. The rset can be a taotl mses and you can still raed it whotuit a pboerlm. This is bcuseaethe huamn mnid deos not raed ervey lteter by istlef, but the word as a wlohe.
    [Marketing] How Your Blog and Ten Friends Can Save the World
    Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social How Your Blog and Ten Friends Can Save the World by Stanford on July 28, 2010 Spread it! Share Email This It’s a fantastic story told by Orson Scott Card, one of Science Fiction’s most celebrated writers. Tucked away in Card’s classic “Ender’s Game&# is an effective “How-To Guide&# for becoming a powerful Tribe leader. Here’s the CliffNotes version: In the near future, the Earth is attacked by a vicious race of intelligent insects (The Buggers).  Or does it? It's awesome.
    [Marketing] This Week in Location: 30 must read location-based articles from the past 7 days
    Pros And Cons Of Mobile Marketing. is Catching Up to The World in the SMS Marketing Race. PlacePunch Co-Founder Discusses The Future of Location-Based Marketing [Interview]. Local Social Media Marketing: How Your Peers Use Twitter, Facebook, And Blogs. Fan Appz Integrates With Facebook® Places to Enable Location-Based Marketing. Videos. schneidermike and @EricLeist check out SCVNGR rewards. Social Media Tulsa What is Whrrl. Blog Post. The real Facebook burglaries story. How Local Businesses can use Facebook Places. Plan and share your trips with Tripline.
  • KIKOLANI  |  FRIDAY, JULY 23, 2010
    [Marketing] Fetching Friday – Resources, SEO Blogging Contest & Sheep LED Art
    Cause marketing 101 – marketing partnerships between profit and non-profit organizations. The Klingon guide to online marketing – a perspecive for sci-fi fans. Making Money Online / Online Marketing. Calculating ROI on Internet Marketing – measurings your return on investment for PPC, organic search, and social media with Google Analytics. Gerald of the SEO blog for will Search Engine Marketing Group is looking for sponsors for his upcoming Bad Ass SEO Guest Blogging Contest. The Resources Mashup. Blogging / Writing. Facebook. Twitter.
    [Marketing] Social Media is a Reflection of One’s Social Skills
    Those on social networks like Facebook and Twitter want to be treated as people not just an audience to be marketed to. As the Digital Media Manager for TerraCycle I have come to realize a very important truth. This truth is that social media is a reflection of one’s social skills. Whether your social media is for a company, a non-profit, or for personal use, the way it’s delivered is in direct proportion to ones social skills or what I like to call “Social IQ”. Why does this happen? It’s because ones intellect does not develop ones social intelligence. Social Freshness Social Media
    [Marketing] Watch the Moon Landing in Real-Time on a Virtual TV, as it Aired.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 20 Jul 2009 Watch the Moon Landing in Real-Time on a Virtual TV, as it Aired 40 years Ago via Great idea by Kottke. All you need to do is hit this page at 4:10 EDT and you can watch the landing as it appeared on TV. History TV Permalink Tweet Comments 2 Comments Jul 20, 2009 Josiane Feigon said. Amazing, still.
    [Marketing] Facebook responds to the organic reach issue
    'As you will no doubt know already , marketers are up in arms because of reductions in organic reach on Facebook. The social media giant took time out yesterday to respond to marketer concerns in a post published on the Facebook blog. There really isn’t anything particularly surprising in the post. The gist of it runs something like this: Users are our number one focus. There’s too much content and too much competition. Organic reach has declined because we need to improve the user experience. We aren’t just doing this to make money from businesses. social medi
    [Marketing] A Politician Shows Us How To Do Local Social Right
    Politician Shows Us How To Do Local Social Right is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. I’ve been saying it for years, and I’ll keep saying it: we’d all be better off if we worried more about being social, and worried less about doing social media ( tweet this ). It’s nice to have a new example of this principle in practice. Justin Johnson is a candidate for City Council in Phoenix. He seeks to represent District 4, which is an enclave of historic and gentrified areas, replete with small, interesting businesses.
    [Marketing] Weekly Roundup: Unsung Heroes
    Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Aaargh!! feel like an idiot saying that, but it’s true. love dogs!
    [Marketing] Hiring for Social Media: Talkers and Listeners
    She says “A talker will engage your audience and spread new initiatives, and bring your brand your market…The listener will protect your leading edge and inform you of your opportunities because they see it before anyone else.&# I’m still trying to process my experiences from  BlogWorld …between it being a blast, a ton of awesome information and people…oh, and Vegas…I’m still reeling, even a week later. met a few, but most of them I managed to miss, sadly. What do you think? Do tell!
    [Marketing] 10 Tips to Prepare for NMX 2014
    'We’re only five days away from one of my favorite online marketing events, NMX 2014. So I thought I’d share some of my favorite tips for preparing for NMX or any conference event! Create a doc with all of your travel arrangements. Hotel missing your reservation? Can’t remember what time your flight departs? Create an easy to access email, document, notepad entry, etc. with your main travel details. This can include airline, flight numbers, arrival / departure times, hotel name and address, and other pertinent information. It comes in quite handy. Is your blog?
    [Marketing] 10 Free Social Media Tools Every PR Pro Should Master In 2010
    Professionaly used is the best tool not only to PR but for any Marketing Pro. The Don Draper guide to social media marketing I really think we can learn a thing or two from the way Don Draper does his thing on AMCs Mad Men. The Ultimate YouTube Treasure Chest for Marketers A couple weeks back I made a personal pledge to get a better understanding of all the social media channels and tools we have at our disposa. Pages. Home About Connect Got something? excuses!! AllTop AllTop is an incredible resource. PR Value: Not sure about which blogs are prominent in which sector?
    [Marketing] 10 Free Social Media Tools Every PR Pro Should Master In 2010
    Professionaly used is the best tool not only to PR but for any Marketing Pro. The Don Draper guide to social media marketing I really think we can learn a thing or two from the way Don Draper does his thing on AMCs Mad Men. The Ultimate YouTube Treasure Chest for Marketers A couple weeks back I made a personal pledge to get a better understanding of all the social media channels and tools we have at our disposa. Pages. Home About Connect Got something? excuses!! AllTop AllTop is an incredible resource. PR Value: Not sure about which blogs are prominent in which sector?
    [Marketing] The Evolving Value of Social Media
    The Customer Feedback Managment Industry is a very fragmented, multi-billion dollar market. He has over 3 years of experience in SEO, PPC and Social Media marketing. * * *. Blast. This is a guest post by Nate Bagley. One of the biggest problems currently facing many major Social Media sites (aside from trolls ) is monetization. They thrive on VC and Angel funding while trying to find a way to be cash flow positive without turning off scores of users with intrusive ads. The most obvious example of this is the Twitters. Data that can’t be measured is virtually useless. Share it.
    [Marketing] BarCamp 2010: And The Winner Is………
    So, like any great superheroes, we decided to join forces and now it is a panel discussion titled “Marketing Douchebags: SEO, Social, and Beyond: A Panel Discussion&#. Related Posts: The Greatest Marketing Advice In The History Of Ever Nashville BarCamp-A-Go-Go (aka Ol’ BarCamp Eve) Reasons to Love Twitter and Technoviking Spin Sucks Guest Post Infantile Monday Dance-tacular [Video]. Digg Digg … Social Media Douchebags! Behold the true power of the douchebaggery. With an outstanding number of the votes, that topic was the clear winner. 16th to attend.
    [Marketing] Social Media is the Servant of Strategy, Not the Master
    More from Convince and Convert The Key to Social Media Success is Just 2 Letters The Conflicting Faces of Social Media Are You Slow Enough to Succeed in Social Media Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) Tagged as: Mike Cassidy , social media for non-profits , social media operations , social media ROI , social media strategy , social media success metrics Did you enjoy this blog post? Why ignore it? Thanks, Mike!
    [Marketing] Why the Stakes Are Higher for Personal Bloggers
    They are intensely interested in every marketing tool that expands their blog’s reach. Every business, content marketing, blogging strategy applies to you to – perhaps more than you realize at the moment. 'Every once in a while someone reminds me that my business blogging advice doesn’t apply to personal bloggers. Their comments usually end up saying that personal bloggers don’t care about money, growing an audience, tracking metrics, or strategy.  The liberated personal blogger is guided by one simple motive – “whimsy” Bologna. Like I said.  Bologna.
    [Marketing] Why Blogs that Allow Guest Posts Will Be Penalized in 2013
    Jeff Foster is the owner of WebBizIdeas, an SEO, social media marketing and website design firm. This guest post is by Jeff Foster of WebBizIdeas. Just as low-level article directories (ezinearticles, articlesbase, and others) got hurt by Google’s Panda Update in 2013, I predict that Google will hurt sites abusing guest blogging in 2013. don’t feel guest blogging is bad, nor that all bloggers who do it will be penalized by Google. allows guest blogging and their rankings increased during the Panda update. How do we know an update is coming? Do you notice what the title is?
    [Marketing] Companies Ban Social Media = Bad Idea
    People who do surf the Internet for fun at work – within a reasonable limit of less than 20% of their total time in the office – are more productive by about 9% than those who don’t,” Dr Brent Coker, from the Department of Management and Marketing at The University of Melbourne.  There has been a lot in the news lately about companies banning social media in the office.  The USA Today reported on October 22, 2009 in their Snapshot®* that 54% of companies completely block Facebook, whereas another 35% apply some form of limits.  Why does this feel like déjà vu?  Probably not. 
    [Marketing] Are You Passionate About Social Media, Or Obsessed?
    her family-owned full-service marketing firm. Guest post by  Marjorie Clayman , resident blogger at She works at Clayman Advertising, Inc., Passion or Obsession? No, I’m not talking Calvin Klein scents. Actually, I’m putting forth a question to you. Are you passionate about social media or are you obsessed with social media? “Passion” has become one of those buzzwords in the online world. Your blog must wring the passion out of your heart and then out of the hearts of your readers. Your tweets must be borne out of passion. Wherein lies the confusion?
  • ENGAGE  |  WEDNESDAY, MARCH 16, 2011
    [Marketing] Rebecca Black and the Art of Being Bad
    Engage Content marketing resources and insights from content marketing professionals. Rebecca Loveridge Rebecca works in marketing at TMG. Matthew Bavosa Matthew is a Marketing Intern for TMG and a lifetime goal of his is to collect antique license plates and state flags from all 50 states. Things Good Marketers Have in Common ( 2 ) Sean Kelly : Coincidentally, these are the same qualities that you need to be successful in life! Home 1. Strategy 2. Creation 3. Management 4. Distribution 5. For the moment, anyway. And why should they? FRIDAY! Makes sense.
  • SOSHABLE  |  THURSDAY, JULY 12, 2012
    [Marketing] How Social Solves Problems
    We’ve all heard a story about a less-than-business-savvy friend whose Facebook profile didn’t do him any favors in the job market.). In fact, content marketing is a huge tool in solving credibility or authority issues businesses may have, both proactively and reactively. Clicking “share” on your smartphone of choice: that’s all it takes to be social in today’s media landscape. Consider any historical time period, from ancient history to present day. Use It or Lose It. As mentioned before, people need to have a social outlet. FB is Changing HR. Crowdsourcing and Credibility.
  • ARI HERZOG  |  THURSDAY, MAY 29, 2014
    [Marketing] Adding Facebook Pages to Lists is Harder
    Related Stories Sharing Monica Lewinsky to Explain Facebook Finding Order in Chaos: Month 4 Stop Dividing Marketing and Media. 'Facebook recently announced a new layout for Facebook pages. Of the many changes is a feature I desperately miss: the ability to add a page to an interest list. Look at the following screenshots from old and new layouts. In the first example, you can mouse over the cog wheel and add the page you’re looking at to an interest list. You can mark a list to be private for your eyes only; or you can mark it public for anyone to subscribe. Do you use lists, too?
    [Marketing] Visualizing My GMail Contacts
    AriHerzog is a digital marketing and government professional seeking a position in community affairs. 'Five years of email displayed in colored dots. Dark green dots represent my family. Blue and red are local friends and contacts. Orange is from a large client project. Purple dots are people I email sporadically and who aren’t connected to anyone else. The colors go on. Together, these dots comprise 1,041 people in 40,363 email messages I’ve sent or received since August 1, 2008. That’s the date I created my current email account. If I want, I can show a given week.
    [Marketing] 6 Ways to Right Size that Big Blogger Ego
    Try telling everyone that you are an Internet star in the marketing blogosphere. Since you’re reading this blog, attend something not marketing related like HTML 5, Ruby on Rails, or cloud for the enterprise. Ever find yourself or one of your blogging friends suffering from a case of big blogger ego? Let’s be honest, this happens much more than anyone would like to admit. When you spend all day online with thousands, tens of thousands, or even hundreds of thousands of followers, it can become easy to take everything too seriously. false sense of importance takes hold.
    [Marketing] Can We Change the World?
    Mainwaring advocates for a sea change in capitalist culture towards mandated ethical corporate social responsibility and cause marketing. He advocates for change with We First , and leads by example with his marketing consultancy of the same name. Many times we wonder if we really can change things. Some wish to change all of society, while others want to resolve a specific problem, like education, homelessness, or environmental issues. Passion drives them, but many of us question whether our actions really matter. He advocates for a We attitude instead of a Me attitude.
    [Marketing] 7-point Checklist For Bloggers Who Want to Create a Profitable Blog
    How well are you marketing your blog? Do you only using one or two marketing methods? Do you only use online-to-online marketing? Do you outsource the marketing or manage the outsourcing properly? Do you use out of date marketing methods or only use the latest craze in marketing? Do you use multiple marketing methods—free and paid, tried and tested, and new? Do you use offline-to-online marketing? Do you understand your marketing strategy well enough to train others to help you? This guest post is by Peter G. Do you avoid jargon?
  • LOUIS GRAY  |  MONDAY, JULY 11, 2011
    [Marketing] RetailRoadshow: Watch CEOs Pitch Before They Go Public
    With interesting Tech or Web companies like Zillow , LivingSocial , Groupon , and others trying their hand at public markets and others like LinkedIn and Tesla Motors having done so in the last year-plus, now's as good a time as any to keep RetailRoadshow bookmarked. As someone who watches the markets like this, I really have just two browser cheats to keep on top of the process - the first being filings at the SEC that contain "S-1" in the title , and the second being RetailRoadshow. Their Twitter account hasn't posted since April 2010, only having done so 29 times.
    [Marketing] Adventures in Social Networking with Mom and Dad | Almost Savvy
    ORM and the Dark Side: Astroturfing, Flogging and the Viral Marketing Campaign that never was Reply Irene Koehler says: September 18, 2009 at 3:32 pm You’re absolutely right. Every now and then, our enthusiasm can get the best of us. As the number of multi-generational families using online social networks increases daily, so does the number of “Oh no, she didn’t!&# moments where that fuzzy line between what you want your mom to share and what she actually does share is suddenly crossed. “Oh Crap. Parents, you’ve been warned! Is SocialShield the Answer?
    [Marketing] Why You'll Never See Ads on - Danny Brown
    Instead, I’m just a marketer who likes to blog with his virtual pen, and hopefully the things I write will encourage discussion, either here or elsewhere. Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Why You’ll Never See Ads on August 11, 2010 34 voices share yours! Share Save In the last month, I’ve received no fewer than fifteen emails asking me if I’d be interested in running ads on my blog. But I don’t, and I’m not. Sound okay? with most respects.
    [Marketing] How Fake Reviews Ruin Your Reputation
    Instead, someone in their marketing department thought it would be a good idea to buy fake reviews. 'Samsung is in hot water. And the sad part is it was completely avoidable. All they had to do was – nothing. Very bad idea. Not only did they buy positive reviews of their own products, but they purchased negative reviews of the competition. That’s a double whammy. I’d like to take this time to save you the trouble and expense – indeed, the experience – that is affecting Samsung’s brand. Don’t buy fake reviews! Is it worth the risk?
    [Marketing] Should You Build Your Own Private Social Network?
    Brainstorm marketing ideas. Does your company need its own private social network? Could it benefit from one? If so, then Chatter might be the place for you. Let’s talk about why you might want a private social network. If you are a global company or you have multiple office locations, a private social network could allow employees at your multiple locations to get to know each other better and to share their insights into your company processes and work environment. It could serve, if anything, as a huge morale boost to your company. Let your current employees mentor the new ones.
    [Marketing] Exceptional Customer Service in a Digital Age
    On social channels in particular these VIPs become unpaid members of the marketing team—community turbo boosters. It has been said many times that “relationships are everything in business”. happen to agree. There are few things as potent as a satisfied, loyal customer who shares their extraordinary experience through the social channels today’s digital world provides. Providing exceptional service and support through these channels is an effective and powerful way to reshape corporate culture, grow customer relationships, and set yourself apart from the competition. Need proof?
    [Marketing] Seven Questions to Reflect On In the New Year
    Fink is vice president/general manager of HMA Public Relations , a full-service marketing communications and public relations agency based in Phoenix. Guest post by Abbie S. Fink , vice president/general manager of HMA Public Relations. As Jewish people around the world welcome the year 5771, I thought I’d take this opportunity to share with the readers of Spin Sucks seven questions to reflect on in the New Year. know, I know, it’s September. But the Jewish New Year, Rosh Hashanah, took place last week. Were you honest? Did you leave a legacy? Did you devote time to study? Abbie S.
    [Marketing] On Having A Platform
    This is an important lesson for Marketers who are quickly realizing that their jobs in a Social Media world force them to act a lot more like publishers and content creators than the traditional advertising roles they are more accustomed to. In order to generate significant levels of success, their content can't be thinly veiled marketing pieces, but must live and breathe with authenticity and value within the ecosystem. Is the attempt to turn Marketers into content publisher's going to backfire or it a natural evolution? But you rarely get both. author platform. content.
    [Marketing] TheWayoftheWeb Most Read Posts in 2011
    How do you work on a tiny marketing business when the ‘big boys’ are constantly unveiling new social media units? There’s still a week to go, but unless something radical happens, here’s a quick run-down of the most read posts I’ve written on this site in 2011. It’s purely in terms of visitor numbers via Google Analytics, so I’m resisting the temptation to try and promote posts that I felt may have been overlooked! 2012 The Year of 3D Printing? Problems embedding Youtube videos in WordPress? Feeling attacked on all sides.
    [Marketing] The natural decay of business structures
    And smaller businesses which follow these ideas seem to be growing – for instance, the virtual agency model which tends to be occurring more often in the creative and marketing disciplines (as opposed to the crowdsourcing model which can often be more akin to ‘spec work’ – i.e. you just post your demand and someone meets it for the lowest cost). I’ve been interested in how businesses organise themselves for a while, but working outside of a corporate structure has been allowing me to think more about what works.
    [Marketing] How the 'traditional' world punishes social networking
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? The question is what will you do about it? Jesus.
    [Marketing] What if you just talked like a real human being?
    But I've always believed that many marketing writers have missed the point. I began my career as a copywriter and at the core, it's still how I think of myself.  I love creating emotional responses, telling stories and drawing pictures with words.  (This could be due to the fact that I cannot draw them any other way!). We're not supposed to be so clever and so fancy that we confuse people.  We're not supposed to use inside jargon or bloated words (empower, paradigm, etc.) that have been so badly overused that they are meaningless. Yippee! you may ask.
    [Marketing] What Kills Social Media?
    Money is an end result obtained from the creation and distribution of value that satisfies a markets need. Chasing money without understanding how to create and distribute value that your market wants and needs indicates a lack of purpose and understanding. The best organizations focus on aligning the organizations strategic intent with the current and future needs of a market. Social media reveals these intents based on whether the creation and distribution of value satisfies or exceeds the markets expectations. Is social media just a marketing fad?
    [Marketing] Forget Your Star Sign, Do What You’re Good At
    Put her in marketing or sales and she’s happy. Let me start out by stating the obvious: I’m not an astrologer, nor a fortune-teller. lived and died by horoscopes as a teen, as I imagine many of you did as well. And while I now have a healthy sense of skepticism, I do believe in the power of positive thinking, was a little spooked at how accurate a certain Tarot card reader used to be, and am a second-degree Reiki practitioner (didn’t know that about me, did you?). Probably much like you. With a headline like that, how could I not stop and read it? My sister is a Gemini.
  • TWIST IMAGE  |  SUNDAY, MAY 18, 2014
    [Marketing] Agency Life With Joseph Jaffe
    Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we''ve decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. digital marketing. marketing blogger. marketing podcast. This is also episode #28.20 of Across The Sound. Enjoy the conversation. brand.
    [Marketing] Google + Authorship: How to Set Up Your Contributing Writers
    Internet marketing experts predict Google will eventually use this Authorship data to create algorithms that rank authors in the same way pages and domains are ranked. marketing firm reports. Heather Ferris, brand manager and contributing journalist at digital marketing agency iAcquire, commented about iAcquire on Google Plus and said its new platform, ClearVoice, will require all contributing writers to have Google+ accounts and authorship. It helps establish authors as subject-matter experts (SMEs), and it boosts the value of the content they write on your behalf.
    [Marketing] Laugh At Yourself, But Take It Easy
    link] Storytelling Business Social Media Marketing PR & Technology Curated Stories July 1, 2010 [.] Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Laugh At Yourself, But Take It Easy July 1, 2010 | by Amber Naslund View Comments Making a few jokes at your own expense can be fun. It can break the ice with new acquaintances, get a chuckle from the crowd, show that you don’t take yourself too seriously, all of which can be good things. Except when they’re not. Thanks!
    [Marketing] Mr Bezos – Amazon is Making a Big Mistake –
    Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social Mr Bezos – Amazon is Making a Big Mistake – by Stanford on May 18, 2010 Spread it! Share Email This (if you know Jeff, Make sure he get’s this…) An Open Letter to Jeff Bezos Jeff, For God Sakes Man, leave the iPad alone.  It will prove to be your White Whale. won’t rehash all of the reasons why turning the Kindle into an iPad killer makes my stomach turn.  Instead, let’s talk about what the Amazon Brand means to me (and your tribe). We were getting a little distant. 
    [Marketing] The Ukrainian visitors and back to blogging
    Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The Ukrainian visitors and back to blogging The Ukrainian visitors and back to blogging Written on October 5, 2010 by Josh Peters in Social Media 3 Comments - Leave a comment! couple weeks ago (about a month now) I had the tremendous opportunity to speak to a group of people visiting from another country, Ukraine to be exact , and it was phenomenal. They were a very active and interested group to speak with and it was a ton of fun. Was that at Westminster?
    [Marketing] How is the Government Using Social Networking to Promote Obamacare?
    The Obama administration has also created specific social media posts and marketing strategies with specific events and dates in mind. For example, marketing efforts around Mother’s Day included posts about the importance of children having health insurance. 'The days of the President offering a weekly radio address only are long over. The government is now turning to the most up-to-date social media channels to promote Obamacare. Turning to Social Media. Complications with the Obamacare website have led to a lot of criticism. Reaching the Target Audience.
    [Marketing] Fetching Friday – Resources Mashup & Best Keynote at Blog World
    marketer’s guide to content curation – not just for marketers, but this post will help you learn how to appropriately aggregate information in one place to create value for information consumers. ROI on Internet marketing services – if you are having a hard time explaining or understanding the return on your investment, this chart may help. Making Money Online / Online Marketing. Thoughts on business titles – what Google will constitute as spamming your business listing in local search marketing. The Resources Mashup. Infographics.
  • JUGNOO  |  TUESDAY, MAY 28, 2013
    [Marketing] Do happy customers have less social media value than angry customers?
    Online reputation management has become a growth industry within social marketing, resulting in a number of new social presence tools and monitoring platforms. Sam Fiorella is a Partner at Sensei Marketing and the co-author of Influence Marketing: How To Create, Manage and Measure Brand Advocates.). 'In the era of social media, customer service teams are on high alert for negative sentiment, to the point which they may be ignoring happy customers and alienating potential brand advocates. After a recent experience with Delta Airlines, I think we have. While
    [Marketing] Types Of Community And Activity Within The Community
    For example, a community for online  marketers in London  and  Geneva web communications. Hybrids The type of community changes what happens in the community. common mistake is not to align what happens in the community with its type. Before we begin, let’s be clear about what we mean by community. We mean a group of people that have developed relationships around a strong common interest. The community category is the category of that common interest.  This typically includes most non-profit/fundraising communities.   Community of Interest. InkPop ).
    [Marketing] Are you ready to get extreme?
    appeared first on Drew's Marketing Minute. 'When I hear the word extreme my mind immediately goes to extreme sports — where people take extraordinary risks and do some crazy things. While I’m a risk taker by nature (I’m not sure you can own a business without being one) the word extreme gives me pause. An extreme sports athlete takes incredible risks and has to be at the top of his or her game to even dare it. The exposure to potential failure, and in this example — physical injury is very real and very possible. Which is why most of us don’t do it.
    [Marketing] Rules of the Hunt – do you know what they are?
    Back in the nineties, about a year before the Internet boom, I was a partner in a small technical publishing and marketing firm. There’s a new book called Rules of the Hunt * that is unlike many of the business books on the shelf today. No witty parables, no acronyms for an overarching belief, in fact it’s absolutely void of anything trendy or theoretical. Instead, this book is just down to earth and friendly advice like you might expect from a trusted mentor. Did you ever have that one teacher, uncle or boss who you could just sit and listen to for hours? Now what?
    [Marketing] Proven Writing Tips to Infuse Your Blog With Stickiness
    As Marketer John G. Your readers probably don’t want to engage with a piece of content which promises “Good Ideas for Content Marketing.” If you don’t adopt any other writing tips this week, consider integrating several of the following proven headline formulas into your content marketing strategy: 1. Examples: 19 Surprising Call Marketing Stats You Can’t Ignore. 101 Shocking Helpful Quotes for Online Marketing. Top Marketing Events and Conferences to Attend in 2013. Examples: 23 Terrible Blog Marketing Tips You Should Ignore. '10 seconds. Viral.
    [Marketing] This Week in Infographics: The Social Sugar Retail Monster
    Retailers are tracking customers purchases and using that data to create customer profiles to make their marketing strategy better, and this infographic shows you why and how. Be afraid, be very afraid. Okay, not really. Everything will be okay. This weeks theme is…well there really isn’t one. So lets just jump right in. The first infographic we’re going to look at is about consumer purchases. Next up, is the social media monster. We all know social media can be quite distracting. This infographic shows you just how disruptive social media can be. Presented by Camcode.
    [Marketing] Want a Construction Job? Get these Skills
    So what kinds of jobs fit well with these market drivers? Today we have a guest post from Derek Singleton from Software Advice , a company that helps companies pick the right software whether it’s for an application or industry. Derek has been a guest blogger before and it’s always good to get someone else’s insights. Enjoy. Want a Construction Job? Get These Skills. In the construction industry, jobs are hard to come by. But a June report released by the Associated General Contractors of America (AGC) indicates that–at least in some states–it’s getting easier. percent.
    [Marketing] Holy Twit – Increased Tweet Volume Drives Results
    I’ve used Buffer off and on for a while now (and I REALLY want Buffer to get together with my guys at Argyle Social , which I use most often for social media marketing due to their extraordinary statistical capabilities ). The idea that there are universal “best” times to tweet reminds me a lot of the long-ago rule in email marketing that you didn’t want to send on Monday or Friday because many people were on vacation. Buffer also works for Facebook). For people like me that do a lot of curation via Twitter, this is a real workflow advantage. Madness!
    [Marketing] As the Social Networking Footprint Expands, So Does Attention to Social Monitoring
    play a very important role in brand marketing strategies. With However, it is extremely difficult to measure the impact of this new social voice on a company’s bottom line and marketing efforts. In 2011, social media and monitoring companies received a large amount of attention from investors, and this year, the sector is expected to benefit from a similar rate of financing, despite the overall market turmoil. The explosion of social networking sites has redefined how companies are approaching their online presence.  In Tweets, likes, dislikes, comments, etc.,
    [Marketing] Why should I like your brand?
    When I peeped out the profiles on my phone I found: Facebook – one-way communications and push marketing. Twitter – minimal conversation and mostly push marketing. After closing on our new house, my wife and I visited a number of large retailers looking for appliances, a lawn mower and other things that first time “big people” homeowners (read: not a condo in Boston) would need. Without a doubt each one of these stores had a callout to “like them on Facebook,” or to “check-in on foursquare” or to “follow us on Twitter”. If you guessed yes, you were incorrect.
    [Marketing] Fetching Friday – Resources Mashup & the Future of Search
    Making Money Online / Online Marketing. lessons learned from monetizing Quick Sprout – notes about re-occuring revenue, email marketing, membership programs, and more. beginners guide to successful email marketing – if you haven’t gotten on board with email marketing, here is a great guide to get you started. Top 10 metrics for measuring social media marketing ROI – three things to think about before diving into the ten things that will demonstrate the effectiveness of your social media strategy. The Resources Mashup. Facebook. Twitter.
  • TWIST IMAGE  |  TUESDAY, MAY 24, 2011
    [Marketing] LinkedIn, Social Media And Bubbles
    The commentary mostly revolves around this being either a sign of the new apocalypse or what is to be the next great Internet stock market bubble (in some business circles, these are the same thing). to speculation (the International Business Times published an article titled, LinkedIn IPO: What Does This Mean For Facebook? ), there is no doubt (just take a look at the market) that LinkedIn 's IPO continues to rally tech stocks. Late last week, LinkedIn became the biggest U.S. Internet IPO since Google back in 2004. joined LinkedIn very early on. Times have changed. amazon. media.
    [Marketing] Analytics and Web Journal May 1st – May 4th 2011
    EConsultancy published a post saying that marketers have shifted primary focus now to SEO but it’s interesting that it’s happened just as SEO has become sorta “old hat&# and more or less “boring&#. Looking at When Should I Visit application derived from FourSquare data for London (maybe I’ll need it in a few weeks when I’m next in London, that is, if I have time to go to a museum). Then again, maybe I should get Planetary for the iPAD. Talking about games – look at this post from Social Times on dieting and Foodzy. web journal
    [Marketing] Engaging Brand - Untitled Article
    The concept of constant beta.the end of a long development process searching for perfection allow market feedback for continuous improvement. 'Social business is evolving and I wanted to share with you all my concept of the future of social business. week ago I showed you how I think we have evolved from the Industrial Age all the way through to the Social Business Age  but what areas of business will be affected.what will the concept look like? Here is my Bob-o-graphic (how hard is Bob working at the moment :) ) on how a social business will be built.
    [Marketing] Celebrating six years of blogging and sharing
    Connect with Charlene Home | Blog | Open Leadership | Groundswell | Engagements | News | About Charlene Copyright © 2010 Charlene Li | Privacy | Disclosure Digital Marketing Partner Home Blog Open Leadership Groundswell Resources Engagements News About Charlene Celebrating six years of blogging and sharing Six years ago, I wrote my first blog post, “ Blogging as a state of mind “ Forrester was supportive of my research efforts into the nascent subject of social media and saw the logic of my having a blog if I was going to be advising clients on how to have one! Share it.
    [Marketing] Announcing the 2010 World Summit Youth Awards Winners.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Audience Matters Story on Women and Social Networking in India Guardian Activate Summit 2010 Highlights: My Talk on the Crisis of Caring » Announcing the 2010 World Summit Youth Awards Winners Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! Lets talk.
    [Marketing] Disruptive Skills, Gifts and IdeaSlivers | Gauravonomics Blog For.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Foursquare: From Location-Based Check-in App to Reputation System For the Real World I Am Really Excited About My New Asia Regional Role With MS&LGroup » Disruptive Skills, Gifts and IdeaSlivers Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again!
  • TWIST IMAGE  |  SUNDAY, JUNE 16, 2013
    [Marketing] Does Retail Understand The Untethered Consumer?
    digital marketing. marketing podcast. 'Episode #362 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another. and the brands that serve us. For over a decade, Gary has been a leader in the mobile industry. He is CEO of Impact Mobile (offices in New York, Los Angeles, Toronto, etc.), The game has changed. The game is changing. Enjoy the conversation.
    [Marketing] Blogger Outreach Tips Learned From Mulan
    'Blogger outreach is a great tool for content marketing and brand recognition. As a social media expert, you probably already have a blogger outreach campaign in mind but what are your next steps? One of the major challenges is reaching out to the community. Yes, cold emailing is what you need to do. However, when approached incorrectly, it can potentially harm your credibility and perhaps your company’s image. Are you a fan of Mulan? Here’s a list of blogger outreach tips learned from this courageous Disney princess: Guest post by Li Chen. Don’t be afraid to break “rules.” What are you?
    [Marketing] Top 10 budget Android Tablet launched in CES 2012
    LePan is a not so known tablet brand in the market till CES 2012. It has been recently introduced in the American markets as Excite X10. This tablet is already available and has been well received in the US markets. Last but not the least, a Kernel level security system places it amongst the most secure tablets available in the market. CES is one of the most acclaimed electronic shows that attract biggest manufacturers showcasing their technologically advanced gadgets and raising the bar even higher every time. Right from a 7-inch Android 4.0 Viewsonic ViewPad E70.
    [Marketing] A CTRL ALT Delete Interview with Mitch Joel
    It is something I lament about the marketing world. 'Canadian blogger and bald brother of another mother Mitch Joel released his new book CNTL ALT Delete today. The book captures the zeitgesit of workplace change caused by a universal shift towards digital media. Mitch discusses embracing digital change to survive and succeed. To celebrate the arrival of CTRL ALT Delete, I asked Mitch several questions, including his take on Google Glass, the individual’s role in the workforce and more. Check it out, and don’t forget to pick up a copy of CTRL ALT Delete. Nothing more.
    [Marketing] How to Add Your YouTube Videos to Pinterest
    The reality is that Pinterest is a phenomenal tool for retailers, but if you’re a blogger or content marketer who uses words more than pictures, generating buzz using Pinterest may not be as easy. Krizia (aka Miss K), is an Entrepreneur, Video Marketing Strategist, Video Show Host, Video Blogger, Speaker and International Author! This guest post is by Krizia of So you’ve started using Pinterest to promote your blog. Congratulations! When I started using Pinterest to promote my business, at first I was just happy uploading cool-looking photos.
    [Marketing] Internet Week NYC Recap and other thoughts – Web Journal
    Or it could be the sessions I listened to in the public areas, was confused, at least in my mind, with sessions going on in the corner room, as what I was hearing as the last session on viral marketing techniques was also about brands strutting, all over again.    It’s almost as if, no matter what I listened to, it was mainly about what brands are doing with social media that they wanted to talk about. Internet Week NY. was at Internet Week events at the #IWNY headquarters Wednesday and Thursday ; the yearly event was quite packed and there were several good sessions.  Montreal.
    [Marketing] Online Community Assets For Businesses
    Experience in sales, marketing or web development can be a negative. Most organizations aren't sure what they need to develop a community. There are some elements that help and others which are essential.    Essential community assets. Staff. How many people do you have to commit to the project? The more you have the more you can develop relationships with top members, create relevant content and do outbound community development work. Time is a powerful asset. If you need a short-term success, you're going to fail. Passion. Brand name. Reputation. Regular events.
    [Marketing] Ignore The Short Cuts
    Usually they go with a marketing agency instead which promises instant results. There will always be people who claim they can build a community in a matter of weeks. One author published a book claiming she could do it in 25 days. Yet,  Yet, even the author's own community hasn't had activity in a month. We've lost a LOT of potential clients by being honest about how long a community will take and trying to set realistic expectations. Every time, they've been disappointed.  It take both far more time, and far more effort, to establish a community. 
    [Marketing] What Social Media is NOT!
    Social marketing at it''s core is about connection. 'You look around where you work. You look at all the webinar success stories. You then look at your business and at your success. You feel that as much as you work hard, do the right don''t seem to be as successful as everyone else. Why do you bother? Social doesn''t work for you, like it works for everyone else. Now imagine a comparison that is actually work making.a The latter comparison is what you should be concentrating is You see people hold webinars to convince you there is a secret sauce.a
    [Marketing] 10 Life Lessons from Tibetan Monks! - The Engaging Brand
    Ed Hardy Shirts on Show 300 - Facebook Marketing spyseo on Show 300 - Facebook Marketing Small Business Answering service on Putting the Wow into Customer Service Small Business Answering service on Customer Service and the Fred Factor Krishna De on Show 300 - Facebook Marketing LOGO DESIGN on Whats Missing in Your Logo? Show 301 - How Risky is Risk Show 300 - Facebook Marketing Show 299 - The 24 Hour Customer Do we need a new style of citizenship? » 10 Life Lessons from Tibetan Monks! Comments 10 Life Lessons from Tibetan Monks! Engaging Brand Podcast
    [Marketing] 8 Truths about truth
    Ed Hardy Shirts on Show 300 - Facebook Marketing spyseo on Show 300 - Facebook Marketing Small Business Answering service on Putting the Wow into Customer Service Small Business Answering service on Customer Service and the Fred Factor Krishna De on Show 300 - Facebook Marketing LOGO DESIGN on Whats Missing in Your Logo? Show 301 - How Risky is Risk Show 300 - Facebook Marketing Show 299 - The 24 Hour Customer Do we need a new style of citizenship? Alpha male on Show 297 - Dave Ulrich on Why of Work Alpha male on Step into my world and make my day.
    [Marketing] Want to know what we've been up to in the last 6 months?
    Click image Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on July 22, 2010 at 12:54 pm and is filed under wisdom with tags agency , case studies , marketing communjcations , social media , wisdom london. Wisdom London Creative Communications is our world… « 10 Ways to Beat “Blogger’s Block&# How can Foursquare benefit B2B? » Want to know what we’ve been up to in the last 6 months? Working very very hard of course, and some great client work. Take a look – we’re very proud!
    [Marketing] Seth Godin Presentation on Being Remarkable
    Personal Development = Business Development Watch this video (it’s about an hour long) with a pencil and paper handy, and jot down notes for yourself as you watch – keeping in mind that you are looking for ways that you can apply these creativity and marketing principles to your own personal development and the professional development of your team. The video is from 2008, and is about Godin’s then most recent book, Meatball Sundae (aff link) and contains a preview of his next book, Tribes: We Need You to Lead Us (aff link). Leave a Reply Click here to cancel reply.
    [Marketing] The Creative Rankings: Track Asia-Pacific's Most Creative Brands.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Asian Economies in The Economist Intelligence Unit 2010 Digital Economy Rankings Why the Japanese Prefer Visual Thinking » The Creative Rankings: Track Asia-Pacific’s Most Creative Brands, Agencies and Talent Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Australia, Japan and India are top three creative countries.
  • LOUIS GRAY  |  SATURDAY, JULY 23, 2011
    [Marketing] Sonos Shrinks Wireless Sound Systems With Play:3
    but this week the company took a step down in the market with the introduction of the Play:3 line, which has a smaller form factor, fewer speakers, and a new profile which looks great if posed either vertically or horizontally. Sonos' mission is to deliver the highest quality music from any source to any part of your home, wirelessly. The company's beautiful Apple-like speakers have played a major role in my home's decor for the better part of 18 months, ever since I got my first S5, later added on two more units, and even a wireless dock to play songs from the iPod Touch. Huge win.
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