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    [Marketing] Successfully Failing Social
    Accelerated markets can shift instantly because of new technology, mass communications and the migration of swarms of “people” following dominant conversationalist using all the latest and greatest “social tools”. Applying old methods and mindsets to the new and ever changing dynamics of “social” technologies and open conversations of the “markets” could be and should be labeled as insane. The word failure usually carries a negative connotation with it. Fear and failure are the usual human reactions to change. Failure can have duel reaction. Why do people fear failure so much?
    [Marketing] Link Building Secrets – Post Panda and Penguin
    To perform the Flipper, follow these simple steps: Your niche doesn’t matter; this method can be used for any market. Another great tip for using Google Alerts is to sign up for key phrases such as “hire a social media expert” What market you are in will determine what kind of clients you are trying to get for yourself. This is a guest post by Gregory Smith. You tell me your secrets, I’ll tell you mine. That search on Google comes up with over 20 million matches. How secret is anything out there with so much discussion about it? ” -Eric Ward.
    [Marketing] 4 Reasons Your Ecommerce Strategy Is Failing
    The same strategy applies when marketing your website, because you can’t sell anything to people who don’t know you exist. You have very little time to capture the interest of each viewer, and if you fail to do that then you have wasted all of that time and money spent on marketing. If done right, these people will basically start marketing your website to their friends, family, and fans to create a constant stream of new business. Photo by Stuart Miles at 1. Nobody Knows You. Your Site Design Is Not Appropriate. Not Competitive.
  • KYLE LACY  |  WEDNESDAY, MAY 19, 2010
    [Marketing] Benjamin Franklin: Social Media Mogul
    He has over a decade of experience, which includes an extensive background in marketing, public relations, e-commerce management, product development, technology, and web development. Benjamin Franklin and Twitter may not appear to have much – if anything – in common, but history tells a different story. In fact, the impact that social media sites like Twitter have had on how we communicate is a near reflection of the massive shift in colonial communications that occurred under then Postmaster General, Benjamin Franklin. Flash forward to today.
  • SPIN SUCKS  |  FRIDAY, MARCH 27, 2015
    [Marketing] The Spin Sucks Inquisition: Stephanie Vermillion
    If we’re talking about PR/ marketing books, I’d say “ Everybody Writes ” by Ann Handley. By Gini Dietrich We continue our series of highlighting the PR up-and-comers that were decided on by my Facebook friends and judged on by me. And so we introduce to you today one Ms. Stephanie Vermillion. Stephanie is a senior account executive for Wordsworth Communications and she is the 2014 Young Professional of the Year for the PRSA Cincinnati chapter. So, when I talk about communications being a marathon, not a sprint, Stephanie knows exactly what that means. heart smart people. That’s me.
    [Marketing] Humanize in Action: great social media is possible even in a regulated industry
    Migration to HR or Customer Service or Marketing from social team is a needed step if you’re going to transform to be a social business. Can a bank be a social business? The answer is yes. Hear how TD Bank does it in this great BlogWell video. Some good notes from the session are below, but there’s a ton more great information in the video. Must watch. TD Bank Group: Becoming a Social Business: Connecting TD Customers & Employees — presented by Wendy Arnott from on Vimeo. In fact, she asks, “Can a bank be a social business?” What’s right for us?”. Read it?
    [Marketing] Prepare Your Website for Geolocation with WordPress
    This is a guest post by Lorna Li , Founder & Editor in Chief of Green Marketing TV. It is the newest way to draw customers through your door, but is your business ready for geolocation? If you feel overwhelmed by people battling for mayorships or checking in to earn badges, not to worry – we will walk you through the basics of using geolocation on your website or blog and how to prepare your business for the new service! How does Geolocation Work? Start Using Geolocation for Your Blog or Business. You can find a theme for almost any business. Introducing Geolocation to Your Website.
    [Marketing] Streams from the Road: One Impressive Teen - The Steve Rubel Stream
    Well, even though he is just a senior in high school Daniel: runs marketing for Qik (and was one of their first employees), writes for TechCrunch and also continues to build out Teens in Tech, a site he started a couple of years ago. Anyway the takeaway here for marketers is to seek out teens like Daniel (and others who are less tech savvy too). He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Not only does it make me feel younger but it helps me keep my eye on the ball of whats next.
    [Marketing] William Martino on Who Owns Social Media - The Steve Rubel Stream
    Whether we like it or not, we now must market our brands in a landscape where consumers have the tools to make their voice heard, and the technology to hear what everyone else is saying." This is not about ownership but about marketing, customer relations etc aka PROPAGANDA. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The reality is, CONSUMERS own social media, not brands and certainly not agencies. The hard part is even putting a box around just what is social media. Plain nonsense!!
    [Marketing] Is Privacy a Lost Cause?
    The common thread that we hear about is that people want to own their information and control it.  We don’t want advertisers to take our public information and use it as a way to market or advertise to us. Instead this information is used to put you into a “bucket&# with other people like you so that you can receive more targeted marketing. No doubt privacy has been quite a controversial and popular topic as of late, especially when it comes to Facebook. Again, these large sites had NO IDEA these programs were installed collecting customer information.
  • CITIZEN MARKETER 2.1  |  FRIDAY, JULY 15, 2011
    [Marketing] Obligatory Posts on Google + [Podcast]
    Since I am short on time these days as I wrap up the Location Based Marketing for Dummies book (comes out 8/16) with Mike Schneider, I’m trying to repurpose content as best I can. To that end, I focused yesterday’s Quick’n'Dirty podcast show exclusively on Google’s new social offering, Google +. So far, I like
  • GET SOCIAL PR  |  TUESDAY, MAY 15, 2012
    [Marketing] Three Tips To Build Clout and Klout at the Same Time
    ” (The shit he refers to is social media marketing). One of my colleagues and I had a discussion not long ago. We turned to the other  and teased each other about our Klout score. Mine was lower than her’s, and that was surprising. But the conversation quickly moved from office teasing to a more serious conversation about clout with a “C” and Klout with a “K”, which is a numeric measure of online influence. Clout Basics Explained. ” You can read more of her thoughts here. Klout Basics Explained. And, perhaps I do. Honor people. Make people SMILE.
    [Marketing] Link Love Monthly: Best of February 2011
    Facebook Page Redesign: Why Should Brand Marketers Care? Got marketing technologists? Background of the Corporate Social Strategist: Educated, with a Focus on Communications and Marketing (Jeremiah Owyang). Don’t speak French to me: A social media marketing lesson for associations (Ben Martin). Here’s a monthly selection of links to some of the most interesting posts that we’ve read and shared over the last 30 days. These kinds of posts are what inform our own writing here at SocialFishing; hope you’ll dip in and out at your leisure! Toolbox. Truth.
    [Marketing] Independence In The State of Mind
    His clients are mostly from the aerospace, higher education, finance, and diverse corporate marketing concerns. Independence is a state of mind.  Americans have always chosen independence – and they will continue to do so.  It is often convenient to let ourselves trust elected leaders and the esteemed business titans to do what is in our best interest.  Don’t be fooled, this is “trust”, not dependence. That is where we are today.  Something extraordinary is about to happen in the way Americans organize themselves.  Nothing is sacred, no one is immune. 
    [Marketing] OK Go + Muppets = Epic Win.
    I could try and shoehorn in something about OK Go building their following by doing their own thing and not relying on a record company etc, or try and find 10 marketing lessons you could learn from The Muppets, but to be honest, if you haven’t seen it, this video is just bloody brilliant. Hat Tip to the lovely Vicky_Anderson on Twitter, who runs a great site about anything going on stage in Liverpool. Disclosure: Vicky is an old (and valued) friend of mine). Funny brilliant video muppets ok go
    [Marketing] Latest Association-Nonprofit Social Media Jobs
    Manager, Online Communications and ePhilanthropy , American Humane Association (DC) – “Responsible for overall strategy of ePhilanthropy including email appeals, mobile marketing, social media and additional emerging technologies that increase house file growth or online donations.&#. Understanding of messaging, branding, and marketing concepts in addition to technical skills are entailed in this position.&#. Holy moly there are a LOT of social media positions out there! Didn’t we tell you the trend is UP for social media hiring?
    [Marketing] Big Announcement! @BlueFocus @MNBurgess to Deliver #TEDx #TEDTalks @TEDTalks #socbiz
    Blue Focus Marketing CEO Cheryl Burgess (@ CKBurgess ) and I first began fleshing out the idea of personal branding and celebrating one’s passions during our work on our Amazon best-selling book, The Social Employee. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. May 10, at the Two River Theatre in Red Bank, New Jersey. My thanks again to the organizers of this TEDx event.
    [Marketing] The Power Of Direct Relationships
    one more thing: the greed of marketers. The greed of marketers. Consumer data is chum at the fish farm for marketers. This can be amazing for consumers (when done well) and terribly bad for consumers (when malicious marketers dive in). As long as those tactics deliver better results than standard run of network advertising, marketers will think that it provides better results when - in reality - it's probably freaking out consumers much more than anyone cares to admit. shopper marketing. The one with the direct relationship wins. So, who wins? Oh yeah.
    [Marketing] My new standing desk – day one, and how it helps business
    love new opportunities, and the way that technology is evolving more quickly all the time – I work with every client to help them start to change their outlook and business practices to cope with that, rather than just offering content or marketing which won’t evolve and grow over time. My new standing desk is now being used, and it’s symbolic of the changes I’m working through in the way I work. Having moved into a new house, I’ve had a bit of time without the internet or an office at home, which has given me some time to re-consider the way I do things.
    [Marketing] What is creativity? Really.
    Not line extensions but market extensions. Not looking at the core market but looking at the fringes of the marketplace, seeing what is happening through consumer demand and making it commercial. "We don't use machines because although they seem to help at first, they produce limitations in the long run". The words of Rosa Lladro in a recent interview in Monocle magazine. It struck me as such an important part of business and indeed of using social media. As humans we like structure and boundaries. Yet what makes brands stand out from the crowd is true creativity.
    [Marketing] When is the Best Time to Post a Blog Post?
    Unless, of course, you have some sort of need to wait until the stock market closes or some other company financial reason. Related posts: Search Engine Optimization: Why a Blog is Important When talking to business owners about marketing their businesses on. I have been asked over and over again by many different people. And most likely you have probably been wondering. When is the best time to post a blog post? Is there a certain time of day and day of the week when it is ideal to post your article or blog post on your blog? Yes, there definitely is a better time than others.
    [Marketing] Good Deal of Positive News for Daily Deal Email Programs
    Email marketing Research daily deal emails daily promotions email overload GrouponDaily deal websites and email campaigns have certainly gotten a lot of attention this past year. With Groupon leading the charge, now other big players such as Google and Facebook are drooling over getting a bite of the pie. The real question is, have consumers eaten their fill and could more chefs.
    [Marketing] Cyber Security and Social Capitalism
    Keep your eyes peeled for more ideas, entrepreneurs, and innovations to appear in the market.  I recently received a press release that was appeared way too geeky to have been written by a PR Jockey.  Usually, email like this is a quick toss into the the trash but for some reason I chose to read a little further along.  Perhaps this author reminded me of myself many years ago when I began this journey of calling-to-action what I saw as great opportunities being routinely oppressed by the status quo with blind acceptance by the lambs. Complaining is OK if you also provide a solution.
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally). Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me. In fact, I prefer their interface to Objective Marketer. Smart. implement Nifty.
    [Marketing] 5 Reasons Why I Love Social Media
    Colin Alsheimer Digital & New Media Strategist About Lifestream Contact How to Pitch Me Guest Post Guidelines Disclosures RSS Feed Twitter Facebook 5 Reasons Why I Love Social Media By Colin – 11/08/2009 Posted in: Social Media , internet marketing Share Part two in my mini series on the state of social media.  See my previous post - 5 Reason Why I Hate Social Media 1. The people My social media use has created so many opportunities for me to meet and converse with some truly wonderful people.  Now - I love it.  I get to meet and talk with people!  Its great!  Thats awesome. 3.
    [Marketing] 3 Ways Your Small Business Can Use Social Networking Sites to Increase Sales
    As a marketing tool, this has explosive potential for growth, so you shouldn’t overlook this opportunity to reach new customers. 2.     Drive traffic to targeted landing pages. There are dozens of other social media selling solutions currently on the market. Originally designed for the purpose of enhancing personal networking and conversation among peers, social media has evolved into one of the most powerful tools a small business can have at its disposal. Here are three of the best options. 2.  Invest in paid advertisements. The key is to focus on your target audience.
    [Marketing] Social Media is a Reflection of One’s Social Skills
    Those on social networks like Facebook and Twitter want to be treated as people not just an audience to be marketed to. As the Digital Media Manager for TerraCycle I have come to realize a very important truth. This truth is that social media is a reflection of one’s social skills. Whether your social media is for a company, a non-profit, or for personal use, the way it’s delivered is in direct proportion to ones social skills or what I like to call “Social IQ”. Why does this happen? It’s because ones intellect does not develop ones social intelligence. Social Freshness Social Media
    [Marketing] Here's why you're not a community manager
    Social media is playing out like search marketing has over the years. Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Here’s why you’re not a community manager October 23, 2009 in Community Building | Tags: "social media business forum" , Community management , community manager If you follow me on Twitter you know that I spent most of the day at the Social Media Business Forum. It has been a really good conference so far. But the thing is, I am dead serious. Serious swagger!
    [Marketing] Is Technology Going From Useful to Scary
    Chuck is a brilliant guy, one of the foremost analysts in social media and digital marketing. He has a terrific head for statistics and understanding key performance indicators and really making social media and digital marketing work. He’s also the co-author of Digital Marketing Analytics , which I highly recommend. This video is f rom  Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. It’s a new consumer product from Amazon at a price point of $99 (note: now $149). Press the button. Are you?
    [Marketing] Help Haiti: News Sites Promote Ways to Donate
    The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? Aid organizations are racing against time to save as many lives as they can, and what they need most right now is money. Social media users are doing their part too. The recent earthquake was a tragedy.
    [Marketing] [VIDEO] Re-Thinking Employees and Culture in a Digital World #SHRM15 #SmarterWorkforce #HR
    Peer recommendations are 10 times more powerful than traditional marketing. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. A few weeks ago, I had the great pleasure of visiting the wonderful country of Australia to deliver a talk at the 10th annual Amplify Festival (@ AmplifyFest ). Culture eats strategy for breakfast. Make no mistake: the @SocialEmployee Revolution is here.
    [Marketing] “Nearest Tube” Early iPhone Augmented Reality App
    The AR space is starting to heat up, and VentureBeat DigitalBeat has a nice report today on some of the startups jockeying for position in what promises to be a fascinating market. AcrossAir , developers of the iPhone app, have introduced Nearest Tube , a 3D Augmented Reality (AR) app for the iPhone that overlays a tube map on live video to help users quickly find the nearest tube station. Delivering practical consumer grade AR applications like Nearest Tube was impossible one year ago. wrote about AR here on May 22. Thanks Simon Mainwaring for the pointer to Nearest Tube.
  • SPIN SUCKS  |  FRIDAY, MAY 13, 2011
    [Marketing] #FollowFriday: Lisa Gerber
    She left stability and control in exchange for working in the gray and the hopes of being part of something that will change the perception of the PR and marketing industries for good. This is not my typical #FollowFriday. Typically, Typically, as many of you know, I recommend only bloggers and authors, with the intent of introducing you to new voices and helping them increase their networks. But today, though most of you likely already know her, I want to delve further into our chief content officer, Lisa Gerber (aka the face behind Spin Sucks on Twitter). WHAT?! And she did.
    [Marketing] Accept credit cards with 0% hassle!
    wanted to share a solution that we’re using at McLellan Marketing Group with great success.  It’s called Square. Marketing tip #38: Beware of unintended consequences. Accept credit cards hassle free! Many small businesses struggle with the desire to accept credit cards but the hassle factor or the costs make it seem impossible. Square is an app tied to your iPhone or Droid (or iPad ). When you sign up for the service, they’ll send you a credit card reader that fits into your smartphone. No long term contracts, no up front fees, no waiting to be approved.
    [Marketing] 3 Keys for Conversion Optimization Success
    Efficient conversion optimization is one of the most effective ways of marketing your business successfully on the web. There are literally thousands on the market and they have very distinct methodologies for testing different aspects of your website. Website conversion optimization is an integral part of your digital marketing strategy that most businesses ignore. Conversion Optimization business Conversion optimization Conversion rate Customer Customer relationship management Internet marketing Return on investment WebsiteDoes your website turn customers away?
    [Marketing] It’s Not What You Know. It’s Who You Know.
    The best I feel like I can do is try to market myself. “It’s not what you know, it’s who you know.&# I’ve heard it my whole life. The funny thing about that quote is that you can hear it everyday but if that day ends and you still don’t know anyone it hasn’t really gotten you far, and when you’re a young college student with a busy schedule it doesn’t feel like you can really go door to door and introduce yourself to business owners. The thing that seems most unrealistic? That any business owners will take a college student seriously.
    [Marketing] Insta-Brands: Instagram for Brands
    Visual marketing is an invaluable tool for companies and there has been a recent surge of activity in this area, with brands making the most of image-based content strategies. This focus on marketing a brand’s personality, rather than its products, has led to a more indirect and creative approach from companies, which is perfectly suited to the Instagram platform. With 150 million active users contributing a staggering 1.2 billion Likes per day, Instagram is a social media tool that brands simply cannot afford to shun. great example of this comes from Burberry. Account. 3,634,131.
    [Marketing] Do You Believe These SEO Myths?
    Here are a few of the worst: SEO is no longer being used in internet marketing. SEO may have changed a lot, but it absolutely is an important part of any Internet marketing plan. SEO has been around a long time. For as long as there have been search engines, if you think about it. Certainly, it has been around long enough to collect some myths that should be debunked. This one is kind of silly, because as long as there’s a search engine, there will be a way to optimize your site for it. SEO is a matter of using a secret formula. SEO is a one-time investment.
    [Marketing] The Importance of Now
    Well, some other fella out of Minneapolis is testing it (or some other version of it)… right now… in three markets. Although I was too young to write cursive, I can recall the first time music had a profound impact on my life. I was in my San Antonio living room on a Saturday afternoon, probably wearing my Speed Buggy or Roger Staubach t-shirt – those details are a little fuzzy right now, for obvious reasons. And because it was on American Bandstand , it was easy for me to jam along to. I was mesmerized. Who is this younger kid and how can he move like that? Dance. These.
    [Marketing] Cyber Monday’s 5 Social Media Must-Reads
    By Joe Ciarallo In anticipation of Cyber Monday, the biggest online shopping day of the year, it is crucial to prepare a communication strategy that will reach people through the noise of Thanksgiving weekend marketing. By Dean Opriasa For marketers, Black Friday and Cyber Monday provide countless opportunities to drive traffic to your website and possibly increase online and in-store sales. Below are 5 social media must-reads (all related to Cyber Monday) that we wouldn’t want you to miss. Cyber Monday Piggybacks On Social Media To Become Top Online Shopping Day.
    [Marketing] Five brands collaborating with startups to foster innovation
    Startups were invited to submit ideas under 4 key categories – Knowing Each Other, Helping Customers Shop, Simplifying Customers’ Lives and Surprise Us – with the best 5 having received £12,500 to develop their inventions alongside market specialists from John Lewis. The Foundry will provide promising marketing startups specialising in the fields of digital, content, social and mobile three opportunities to partner with Unilever:  a mentoring scheme, investment in their business and the chance to respond to pitches put out by Unilever. John Lewis. Tesco. Barclays. Unilever.
    [Marketing] Case Study: Shoemocracy (A new online community about shoes)
      * It's also best to avoid the marketing fibs. Throughout this platform it feels like the copy has been written by a marketing flunky than by a member of their target audience. Shoemocracy recently launched an online community for shoe lovers.    It makes for a good case study about the interplay between the elements of social psychology and platform design. So if Shoemocracy was a client, this is what we would tell them:   The Concept. community for shoelovers is ok, but it's competitive. It's a community of interest. qualifier 2}.
    [Marketing] What Are You Optimizing? Keywords vs Topics
    And my favorite part is always the discussions in the comments since you get a sense of what other marketers are doing. Those days are soon going to be legends told for the amusement of new marketers. In that sense, we need to be aware of what is happening with search algorithms since they affect our marketing efforts. Effective marketing will always be holistic because people are holistic. There are lots of numbers and charts for those who love numbers and charts, and a link to download the study with more numbers. Why The Topic Thing? What About Keywords?
  • TWIST IMAGE  |  TUESDAY, JULY 19, 2011
    [Marketing] Anything You Want
    About one month ago, Pandora (which is only available in the US) went IPO with a market cap worth close to three billion dollars (that is not a typo). We were introduced by best-selling business book author and marketing guru, Seth Godin , in a Westin hotel lobby. just something he would like to see/use out in the market. "I thought it was stupid that the big online record stores wouldn't take my account because I was not distributed by a major record label. marketing guru. What If You Can Have It All? Think about that the next time you ask someone out on a date.
    [Marketing] Three Things They Don’t Teach You in Business School
    Yes, I’ve learned about marketing, HR and management theories, a dibble-dabble in finance, but there are three main ideas that have been presenting themselves to me as I reach my half-a-decade-mark that I would like to share with you. Persuasion.  I am learning that everything we do is sales.  No matter what type of job you have, sales is sales is sales is sales.  On a daily basis, I persuade my boss why my marketing strategy for client A is the way we should go.  I sell new innovation ideas to clients who have trouble looking outside of the box.  Passion. 
    [Marketing] A Guide to Enterprise Collaboration Costs
    Internal marketing and promotion. This can be a pretty broad bucket but includes everything that would fall under marketing and promotion, for example lets say you wanted to print out a thousand t-shirts to give your employees or in the case of Yum! However, I can at least try to help further the discussion that your team should be having by taking a look at some of the items and variables that you should consider.  It’s easy to get carried away and right a massive article on this but I wanted to try to keep things as simple as possible. Technology costs. Integration costs.
    [Marketing] Dealing With Micromanagement
    originally moved to LA to be in the music business…and like most, I had to start at the bottom. I was working in the marketing department of a major record label and had a boss who started out as a big-time micromanager who also acted like a female Ari Gold (Entourage) and treated me like Lloyd. Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Dealing With Micromanagement June 17, 2010 | by Amber Naslund View Comments We’ve all been there at one point or another. Nuff said.
    [Marketing] Social Media Monitoring Tools and Services Report – July 2012 – from @Ideya
    Having said that, while the report is excellent for what it does (and probably puts a nail in what Nathan at  NetSavvy was trying to    but it took a lot of work to compile ).  I too, have been requested to do comparison work like this, but it’s so time-consuming as most of the information you need isn’t in the marketing materials. Besides, they keep on coming up with “new market signals” so they can can write about them and sell the reports and their services, keep feeding the beast, I guess ).
    [Marketing] Was Eleven Years Of Relentless Blogging Worth It?
    As a marketing professional, I used blogging as a gateway to share my ideas. To let the world know how Twist Image likes to think differently about what marketing is. Some take it for granted, in terms of publishing little more than marketing pap that clogs our feeds and provides no value to the reader. What''s going to capture their attention will not be a one thousand words piece on marketing (like this), but a funny and cute picture (or video) that they can quickly share. Let''s keep pushing the boundaries of marketing. content marketing. Thank you.
    [Marketing] Free Social Media ROI Webinar on Tuesday with Biz 360
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Free Social Media ROI Webinar on Tuesday with Biz 360 View Comments December 14th, 2009 Chess Media Group and our partner Biz 360 are hosting a free webinar on social media ROI tomorrow. The webinar is going to combine some of the ideas and principles that I shared during a previous online keynote that I did and will combine some insight from the Biz 360 platform. As we get ready for 2010 ROI is a topic that is on everyone’s mind. You can follow any responses to this entry through the RSS 2.0
    [Marketing] Fetching Friday – Resources Mashup & Grinding the Crack
    45 tips to make more money with affiliate marketing – if your affiliate profits aren’t what you would like them to be, try some of these great tips. awesome SEO and online marketing infographics – the top SEO infographics plus a nice list of resources for creating and promoting infographics. Top 50 social media blogs of 2011 – a great list of blogs to follow for your social media marketing needs! The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week.
    [Marketing] Reflections on Brand Advocates & Social Influence
    Whether we’re talking about social media and marketing blogs, fashion blogs or something third, we’re seeing an increase in the amount of people blogging. Tweet When we’re talking about a business managing a social media presence – or several for that matter, we’re beginning to hear more about brand advocates. But who are they – and why are these people so important to your business? Here, I will try to make some reflections on the subject. Brand advocates = trusted people. First of all, brand advocates are people supporting and having favourable perceptions of your brand.
    [Marketing] #103: Maximize Income, Don't be like your Competition, and FCC on.
    Business : Don’t be like your Competition 3 Tips I want to bring up today: No “Ipod Killer&# (was supposed to be IPhone, but still applies) No “I’m better than you&# No Trash talking your competition <— I HATE this kind of Marketing Technology : FCC on Net Neutrality More guidelines being created around Net Neutrality and whether preferential treatment can be shown to those who pay their way in. Passed my first CLEP test and excited to release another episode! Hope you enjoy it as much as I did creating it! Click here to cancel reply.
    [Marketing] Micro Persuasion: Three Little Tips for Capturing Info Bits Quickly
    Steve Rubel explores the impact of digital trends on business, culture, media and marketing. Avatar Marketing. Citizen Marketing. Marketing. Friendfeed will Change Journalism, PR and Marketing. Steve Rubel explores how new technologies are transforming marketing, media and public relations. Micro Persuasion. « Measure Traffic with the Google Web Site Trends Bookmarklet | Main. links for 2008-06-22 » Saturday, June 21, 2008. Three Little Tips for Capturing Info Bits Quickly. consume a lot of information - all of it, digitally. Its invaluable.
    [Marketing] Kickstart Your Own Economy
    Can you test the market for a product without ever producing it? Without knowing if there would be a market for Pen Type-A and not having the resources to turn this design concept into a business model, they turned to one of the hottest online destinations, Kickstarter , to get a feel for the potential market. What better way is there to know whether there is a market for your business idea than by putting that idea "out there" and enabling those who take an interest in it to put their money where their mouths are? ballpoint pen. Black Hi-Tec-C Cartridge.
    [Marketing] How To Automate Twitter Without Looking Like an Idiot
    As a board member and part of the marketing team, I help organize and promote local networking, volunteer and other alumni-related events for the 24,000+ Wisconsin alumni around Chicagoland. This great post by  Tyler Knudtson  originally appeared here and is reprinted with permission. AUTOMATE IN FAVOR OF ENGAGEMENT – this post will show you how. ————– Confession time. Nearly every thought I have and action I take is the result of a never-ending internal battle between sides of a split personality. Efficiency Tyler vs. Perfectionist Tyler. WASTED.
    [Marketing] What Will Success Look Like?
    It argues for the need for drastic change—a foundational re-orientation of associations from products and internal interests to markets and customers.  VIN’s value proposition of “the largest, veterinary practice in the world” is not a marketing slogan or part of a “messaging” strategy.  In the last month or two, I have struggled with how exactly to start the first chapter of the book I am writing (with significant contributions from Andrea Pellegrino). Should I start with analyses of the new consumer and the changed nature of demand? What does success look and feel like?
    [Marketing] Foursquare and The New York Times Archive Would Be a Great Match
    The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? The recent partnership between Foursquare and Canada’s Metro is a good early example of the potential that exists. Foursquare and the NYT could bring that history to users in a powerful, personal way.
    [Marketing] Right revolution, wrong revolutionary
    Especially the marketing hype. It’s our strongest and most powerful marketing platform yet! Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. Right revolution, wrong revolutionary September 2, 2009 in posts I’m sure many of you will have seen the video above (from the smart folks at Socialnomics ). like it a lot. But you know what? We’re too focused on the revolution and not on the revolutionaries. The hype is a fad. Wrong focus.
    [Marketing] Storefronts
    Stores are perfect learning environments for understanding digital marketing and sales. You probably have email marketing, blogging, etc. business marketing thinkingGet offline, and go visit your local grocery store. Pay attention to how the store is laid out. There are circulars or flyers (or whatever term you want for the “specials&# put down in little newspapers) at the front of the story where you get your basket. started thinking about how a grocery store like that (or a similar store – you can pick whatever you fancy) translates to our efforts online.
    [Marketing] Webinar: Myth of the Fan Page
    Who: Marketing, Advertising and Social Media Executives. If you have marketing resources available, specifically over $25,000 a year, there are far more effective options than just Facebook fan pages. We will explore common misconceptions about Facebook Fan Pages and how to get the most of your Facebook marketing strategy.  is the Fan Page the best place to market on Facebook? What is needed for an effective Facebook marketing strategy? Webinar: Myth of the Fan Page. When : Thursday September 15th, 2011, 2:30 pm Eastern. Where : Click Here to Register.
    [Marketing] Bing & Facebook Declare War on Google with Social Search
    Facebook could own this new market of social search, but perhaps, behind closed doors they have been working with Microsoft to partner on developing the social search market. Bing announced today it is changing the search game. As discussed in my best selling book Socialnomics (2009) the ultimate winner between Google, Facebook, Microsoft, Amazon and Apple may hing on which company figures out social search. Social Search: The New Frontier. Microsoft and Bing are going all in on social search and why not? Google has already defeated them on the traditional search front.
    [Marketing] The Bright Side of Losing Social Media Privacy
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Thank You Small Business Readers | Main | Social Connectivity is a Human Need » August 22, 2010 The Bright Side of Losing Social Media Privacy From an early age, we have all witnessed countless circumstances that we have deemed unfair. People Talk It used to be that if you were aware of your competitors having a competitive edge because they were not being fully compliant with the law, you just had to get over it.  People talk.  So, as they say.
    [Marketing] The 5 Critical Social Media Skills You Need to Disperse
    Everybody in your company is in marketing, whether they want to be or not. Once upon a time, the only people who really needed to “get” your brand were the ones who built its external facade: marketing, public relations, and corporate communications. Tweet Your customers, prospects, and the people looking for you online don’t care about your company structure. If they find you on Twitter, or leave a comment on your blog, they’re looking for a response from anyone who can help, regardless of what department that person represents or what someone’s official job title is. Listening.
    [Marketing] Photographs, Digital Rights & Social Media Events
    There were many reasons for this including serving as a featured guest who helped market the event and gave my time for free; as a professional blogger; because the photographer was hired by friend and organizer Mark Drapeau for the affair; and finally, as I was tagged in Facebook of all places, the most portable of all image networks. Marketing Photography in the Social Media Era. If attending events and tagging people with photos is a way to get a photographer’s business marketed on Facebook, one would be advised to consider the event! The world is going digital.
    [Marketing] Video Interview: MG Siegler, TechCrunch Blogger - The Steve Rubel.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 8 Jul 2009 Video Interview: MG Siegler, TechCrunch Blogger via While in San Francisco I spent some time with MG Siegler , a writer for TechCrunch. So you write a blog about how this is really a great medium to share useful information and then you go around and just hog the system up like a counter hi5 geek.
    [Marketing] Proof that Savvy Social Media Users are the Most Contagious Viral Seeds
    This is a guest post by Dan Zarrella, social and viral marketing scientist. This means that for marketers these users can be a powerful vector for making content go viral. Dan Zarrella is a social and viral marketing scientist, you can read his blog here or follow him on Twitter here. He has put together a viral content sharing report and below is an expansion and exploration of some of the data uncovered by that report. While this may sound like some what of a “duh&# statement, the concept of “influencers&# has been much debated recently. Digg this! Tweet This!
  • ENGAGE  |  TUESDAY, JULY 1, 2014
    [Marketing] Link Building: Why a Critical Component of SEO Has a Bad Rap
    With the search landscape shifting, many SEO firms and digital marketing agencies scrambled to distance themselves from strategies that would result in a client’s website being de-indexed or penalized. Thus content marketing and social promotion became the natural way of promoting domain authority. SEO professionals need to be able to tactfully leverage all brand exposure and marketing efforts to ensure that clients receive link credit. Content marketing without SEO is like swimming laps without proper stroke technique—you’re still moving forward, just not as fast.
    [Marketing] Making Better Decision finding Influencers – Fresh Networks Social Media Influencer Report
    Also notable, is that this study covers 9 platforms and leaves out others that could have also been interesting such as Traakr (not to mention that just about every PR, Advertising and Marketing firm now is either creating influencer lists of their own or buying them and white labeling it from firms like Traackr or other similar type services). curious to hear what you’ll make of this one: 9 Social media monitoring tools compared for ability to find influencers : [link]. Direct message sent by charlie osmond (@ cosmond ) to you (@ webmetricsguru ) on Dec 04, 10:10 AM.
    [Marketing] 510 – Customer Feedback and Social Media
    The 2014 Parcel Deliveries Usage and Attitude Survey highlighted the need for marketers to start using social media in the customer service context. But how? Today we discuss. Is social media a tool or a sales channel? Should we evolve from ‘online’ to a wider mindset of customer experience? What research shows how the customers view social media as a communication channel. How Just Car Clinic used social media to turn a customer experience around. Is it realistic to use social media as a customer service tool in a 24/7 world? Using YouTube as a customer service tool.
    [Marketing] Personalization and real-time: Hubspot's who, where and what of.
    [Marketing] Real Valley Stories: "The Missiles are in the Air. Please Stay"
    The CEO had been replaced , as had our VP of Sales, and the Marketing team had almost completely turned over , making me one of the more senior folks, surprisingly. On the marketing side, we found our budgets compressed down to nearly zero, and our options were increasingly limited. former director of product marketing who''d found a new home asked me to come in and interview for the role of digital marketing manager. Citing Bush''s comments at the time as we started battles in Iraq, I said, "Marketing needs a regime change." That was interesting.
    [Marketing] Twitter Tales – A Bunch of Twitter Cases
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved The service itself has launched a new sub-site called Twitter Tales. Everyone can give their input and tell a Twitter tale.
    [Marketing] You Asked, I Replied – ViperChill Answers #1
    How search engine’s work is still a guessing game for the most part, although us marketers have certainly figured out the fundamentals. If you couldn’t blog about internet marketing or making money online, would you still say that blogging is a good way to make money? There’s a ton of people making lots of money from blogging in lots of different industries – celebrity gossip, politics, humour, personal development, forex, to name a few – so it’s not just this internet marketing niche where people can thrive. from James ). still really like it.
    [Marketing] Crucial Step In Securing Happy Customers
    You see companies spend so much time on getting the right process, teaching the right marketing, sales and service techniques…they forget the main ingredient of enjoying happy customers…and it is FREE! What makes you happy as a customer? What lesson can you take to secure happy customers for your business? Think about the last time you shared a great customer service experience with your friends – What was it that made it feel so good? So fabulous that you just had to share it with everyone? Great customer service experience only happens if YOU are PRESENT.
    [Marketing] The 1 App Every NFL Fan Needs
    The future of marketing (and business) is solving customer problems succinctly and effectively. tweet this ) Actually, that’s always been the point of marketing and business, but evolutions in commerce thinking and consumer technology have made solving problems easier and smarter than ever. This, of course, is the whole point of Youtility, my new book about truly helpful marketing. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. It’s called the GameGuy app.
    [Marketing] The Now Revolution Is Here.
    Organize Your Armies: Assemble internal teams for maximum external impact, and empower every employee as a marketer, even if they aren’t. Special thanks to Jason Amunwa, an outstanding small business marketing consultant in San Diego who pulled the site together for us. In some ways, this post feels like it’s been ages in the making. In others, these last few months have absolutely flown by. In all ways, I’m incredibly excited to share that The Now Revolution – the book I’ve co-authored with Jay Baer – is available for pre-order. The Geeky Stuff.
    [Marketing] Tools: Google Trends Goes Mobile - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 6 Sep 2009 Tools: Google Trends Goes Mobile I'm not exactly sure when this was launched, but Google Trends now has a handy mobile version, which you can access here. The site, like it's desktop sibling , features links to the top searches of the hour. However, it also includes  historical data  from the past day , week and  month.  Google Trends is one of the most useful sites on the Internet.
    [Marketing] Airlines that Approve In-flight GPS Use - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 8 Sep 2009 Airlines that Approve In-flight GPS Use Photo credit: slworking2 Did you know you can use a GPS-enabled device on an airplane? Well, according to this list on many airlines you can. That was news to me. Now a lot of the utility of in-flight GPS goes, pun intended, out the window if you dont have wifi. On the iPhone, for example, Google Maps pulls all the data down on the fly. Sep 09, 2009 cak said.
    Writing branding, marketing, and social media goals and objectives with this information as your guiding principle will ensure your communication plan won’t be a house of cards, blown away with the least breeze. Tweet There are two vary distinct purposes of a digital public relations program. The first is to be the voice of a business online. And the second is to bring clarity to that voice. Often, however, communication campaigns fall short because the people writing them do not understand the difference between goal setting and writing objectives. What is a goal. How to identify goals.
  • T2 SOCIAL  |  TUESDAY, APRIL 29, 2014
    [Marketing] Turning Big Data Into Smart Data
    If you’re wondering what exactly a content strategy is, and how it differs from content marketing, click here. Your content marketing is the process of leveraging that connection in order to acquire new customers. For the first time in the history of marketing and advertising, we do not need to wait for a campaign to conclude in order to see our results and optimize a program for better performance in a future campaign. Big data is an exciting concept and we hear a lot about it, but we need to get our data working towards achieving business goals. Content Strategy.
    [Marketing] The 7 Day Blog Challenge - Danny Brown
    love the idea of supporting less known/newer bloggers - partly because I am one of them.If you are interested in SEO, online marketing, or leadership and management then you should find something of interest:[link] New! Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs The 7 Day Blog Challenge September 15, 2010 41 voices share yours! Share Save Here’s a little experiment I’d love for you to join me in. Let’s call it the 7 Day Blog Challenge. Interested? Subscribe to the new blog. Bravo!
    [Marketing] How to Make Money from Your Social Media Influence
    You have even tried just about every internet marketing “fad” that seem to pop up over and over again. You spend a lot of time online. If you are like me, you have tried a lot of various methods to make money online. You spend time creating a website or creating some sort of ebook (which ends up being a downloadable PDF file), and you do something magical to get all sorts of visitors (thousands of visitors, of course) who want to download it, try out the unique “method” of making money online. So, what gives? Well, it may not be because you’re not putting in the effort. Social Media
    [Marketing] Why You Should Cross-Promote Your Content
    The journey started by looking at some nice cars. I was looking at a market landscape of Luxury Auto Brands in Rival IQ today and noticed a powerful concept: Cross promoting your top performing. You have a bunch of social channels right? Of course you do! And I’m sure when you do a blog post you leverage all those channels (Twitter, Facebook, G+, Instagram, etc) to help spread the word. Most definitely! But do you cross promote your channel activity? An Example of Brands That Cross-Promote. Read the whole entry. » Social Media Research
  • KIKOLANI  |  THURSDAY, MAY 12, 2011
    [Marketing] Fetching Friday – Resources Mashup & Cat Yoga
    Making Money Online / Marketing / Online Business. The ultimate guide to Twitter marketing – a huge list of articles and resources to help you learn more about engaging on Twitter. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Great tips! Find out! Personal Development / Productivity. Cat Yoga.
    [Marketing] Do You Reward Your Social Shares ‘Holder’
    In an age of digital marketing who invests in the business? The issue is that although finance backers are rewarded with interest payments… unless you invest in great content marketing then are your brand shareholders receiving a benefit for ‘sharing’ your brand story. Something to muse on… because yes, there are financial investments but in the social age there are also content investments. People who give money of course should be rewarded. People who give attention to your brand with a social share rather than a financial share also need to be rewarded.
    [Marketing] Costa Coffee: Why Isn’t Twitter Brewing?
    Sanjiva Persad is a London-based social media marketer and copywriter who specialises in helping small businesses build their brand online. What, no Twitter? A few months ago, I read a great blog post by Ray Grieselhuber on the Ginzametrics blog about Trader Joe’s, and the fact that they, a major grocery chain, didn’t have an official presence on Twitter. It seemed baffling, and Ray did an excellent job of identifying the benefits of having an official Twitter presence. It made me think about the largest company in the UK without a Twitter account. And that’s it.
    [Marketing] How Smart Are You? - Danny Brown
    Smart marketers see an opportunity before the opportunity presents itself. link] #Marketing #SM [.] Tags: Business , Marketing , smarts 9 voices - share yours! Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs How Smart Are You? August 1, 2010 9 voices share yours! Share Save How smart are you? How do you rack up compared to your peers; your competitors; your parallel people? There’s all sorts of smart, but only one that counts. It’s not high school diploma. It’s not college degree. Are New!
    [Marketing] Coy Answers Are No Longer Acceptable
    At the same time these organizations use marketing messages that pretend to want to listen to the customer but when an employee has something to say they are ignored. You are in dialog with your boss or a co-worker with the aim of getting clear direction on decisions about a project or even about your role in a project. So you ask questions seeking answers which would help give you the clarity you need to determine your actions. Sounds reasonable. But how many times do you end up getting vague or coy answers to direct questions? We Need Answers And Integrity. Business as usual is out.
    [Marketing] New Role for Communications Pros
    Yesterday, I helped pick sessions for the Marketing, Membership, and Communications Conference that ASAE is hosting in April. This is the first year for the “Communications&# part (it used to be just Marketing and Membership), and it was really fantastic having members of the Communications Section Council there as experts on the comms side. Honestly, there were some good sessions, and a lot of bad sessions to choose from. think the sessions that were picked are a good mix, though. And I’m hopeful that ASAE will find a kick-a$$ keynote speaker or two.
    [Marketing] Cluetrains, Conversations, Trust and Openness
    Markets are conversations. Anyone whose ever been to a fresh produce market in Australia, or open air markets anywhere in the world will understand this completely. Market segmentation, one of the favorite tools of businesses over a certain size, divides their potential customer base into demographics they can then target their sales and marketing efforts at. I’d argue that while you might want to do this to understand what your market consists of, it gives you no insight into who your market consists of. Is there even a market out there?
    [Marketing] Only 1 Percent of Web Visits Comes from Social Media?
    From  Marketing Pilgrim: Under 1 Percent of Web Visits Comes from Social Media. Regardless of the number, I could see some part of the results being accurate with so many companies marketing their url or twitter profile vs a companies url. marketing Social Media seo traffic web site traffice web visitsForeSee’s initial results, after surveying nearly 300,000 consumers, is that people who were influenced by social media spend more and are more satisfied and loyal customers than those who aren’t influenced by social media.
    [Marketing] What Guest Blogging Is For
    But the average Internet marketer is still advising bloggers to “ link with value.” This past week in the blogosphere has been a week full of turmoil. One of the largest guest blogging networks was penalized by Google and that got a firestorm going all over the Web. Then, a real discussion on the purpose for guest blogging got started and no one is agreeing. Michael Martinez says it isn’t for building links. ” Here’s the problem. Terms like “link with value” mean nothing because value is a subjective term. Valuable to whom? What kind of value?
    [Marketing] How To Use Google Trends For Local Keyword Research
    Keyword research is a very important part of your local search marketing process. You can’t do local keyword research through Google AdWords’ External Keyword Research Tool. However, Google does have other tools you can use for local keyword research. The one I like is Google Trends. So how do you conduct keyword research for your local search terms through Google Trends? When you get to Google Trends , click on “Explore.” Enter your keyword but not your geographic search term in the text box. If you want to compare multiple keywords, you can add up to five.
    [Marketing] How Facebook Graph Search Will Improve Your Business
    The Facebook-Bing relationship has already benefited Bing by a couple of percentage points in market share. A few days ago, Facebook introduced Graph Search. You can sign up here. With Graph Search, Facebook users will be able to search and find business recommendations from their friends. This is good. And there are certain types of businesses that will benefit from this in a big way. These include: Local businesses. Restaurants. Artists, musicians, and authors. Travel destinations. Any business where a recommendation might be expected. Picture a young lady planning a wedding.
    [Marketing] The Dawning Era of #SocialBusiness with @rsica @emanuelescotti #SocBiz #HBR
    At the event, Blue Focus Marketing President, Mark Burgess (@ MNBurgess ) and I gave a speech titled “The Rise of the Social Employee & the Social Leader,” which expanded on the many concepts presented in both our best-selling book, The Social Employee (McGraw-Hill, 2013) and Mark’s recent TEDx talk. In early July, we had the privilege of participating in the seventh annual Social Business Forum (@ SocialBizForum ) in Milan. You can download the file, titled “#Social & Digital Transformation,” here. You are all essential members of the social business community.
    [Marketing] What if the future of technology is more sand than silicon?
    Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « Miscellaneous Monday | Main | Whats the price of five dollars? As marketers, we intuitively (if not through hard and fast data) understand that online activities ranging from traditional digital advertising to web-based research and social media word-of-mouth translate into real world behaviors. » What if the future of technology is more sand than silicon?  This is just flat-out smart and cool.
    [Marketing] Free, Freemium, and Space Oddities
    These are decisions that you should always be considering if you expect to be competitive and relevant to the markets you serve. Awareness Community Marketing Small Business Social Media TrendsWill free wi-fi influence your decision for choosing which airline to fly? It does for me, which is why I was very excited to have my first experience with wi-fi at 40,000 feet on my Southwest Airlines flight tonight – even though there was a cost of five dollars. understand. Nevertheless, I wrote this post anyway – offline. Free Wi-Fi and the Rejuventation of the Bus Industry.
    [Marketing] Enhancing Offline Relationships with Social Media
    Seth makes a brilliant example in his post,  Old Marketing with New Tools : Cost and speed pressure means that when you get your car serviced, it’s unlikely you’ll be greeted by the mechanic himself, wiping his hands on a greasy rag, telling you exactly what he did to your car. Why do we tend to shorten experiences? Why… as a society… do we keep inventing new ways to make things faster, harder, stronger, and compiled. Technology has managed to help our society do more in less time. Instead, you’ll get a difficult to decipher printout. If you do it right.
    [Marketing] Improving On Competition
    Competitive Intelligence has always been a useful tool for improving your content strategies by looking at what others in the same market are doing. So many times we can get so focused on the competition part of marketing that we lose the reality of being in this together. There’s an interesting discussion going on over at the Moz Blog in the comments of Bill Sebald’s article, “ Building Better Content By Improving On Your Competitors.” That sense of community is what I am really impressed with.
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