CONVINCE & CONVERT | WEDNESDAY, NOVEMBER 6, 2013
[Marketing] If You Can’t Afford It Apple Doesn’t Want You
Sales of the 5C are presumed to be disappointing , and it is rumored that the device was even conceived based on investor pressure to tap the Chinese market, among others. We forget that Apple survived DECADES of being a company with single-digit market share in the personal computer space. Do you think they give a whit that they are no longer dominating the market for phones and tablets, with other firms gobbling up the low end of the buyer pool? Apple Sauced. was neither overwhelmed nor underwhelmed by the new versions of the iPad. was just whelmed. Whoops! Apple Pi.
STEVE RUBEL | MONDAY, AUGUST 16, 2010
[Marketing] Question: What Will Emerge as the Next Great Social Network? - The.
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 16 Aug 2009 Question: What Will Emerge as the Next Great Social Network? get asked all the time what is emerging as the next great social network. still believe it will be a network of sites powered underneath by technologies from Facebook, Google and Twitter. would love your insights here. ran their traffic stats through Google Trends and compared them to Friendfeed as a base. Posterous right now is the leader.
STEVE RUBEL | TUESDAY, AUGUST 17, 2010
[Marketing] Thoughts from the Road: Rage Against the Machine - The Steve Rubel.
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 17 Aug 2009 Thoughts from the Road: Rage Against the Machine Kicking off a new feature here - short podcast all created and mailed in via my iPhone 3GS. In this episode (03:45). why suddenly is there a rage against the services we once loved - Twitter, the iPhone and perhaps even Friendfeed? will this push power users more toward open systems like Android? Whats your view. Listen in and leave a comment below.
STEVE RUBEL | SATURDAY, AUGUST 28, 2010
[Marketing] Screencast: Google Reader Isn't Just for News, It's Also an.
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 28 Aug 2009 Screencast: Google Reader Isnt Just for News, Its Also an Awesome Database Think RSS is dead ? Think its too slow for the age of streams? Perhaps thats true for news. But have you ever considered using Google Reader as a private database? In this screencast I will show you how I do just that. This is why, for some like Marshall , RSS still remains essential. Volker Jaeckel) said. Thanks for this.
STEVE RUBEL | SATURDAY, SEPTEMBER 11, 2010
[Marketing] How To: Backup Your Tweets and Make Them Searchable with Google.
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 11 Sep 2009 How To: Backup Your Tweets and Make Them Searchable with Google Calendar As I understand it, Twitter doesnt make more than your last 3000 tweets archived or searchable. But you can go store them going forward using Twistory and Google Calendar. had signed up for Twistory way back in late 2007 and added it to Google Calendar. Heres how you can do the same for yours, at least going forward. Very cool.
SPIN SUCKS | THURSDAY, SEPTEMBER 9, 2010
[Marketing] Focus Strategically On the New Social Tools | Spin Sucks
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 09 2010 Focus Strategically On the New Social Tools By Gini Dietrich | Email | Print | 12 Comments | It’s time for the Arment Dietrich Facebook question of the week! ’? How do you get them past image creation and messaging in the old idiom? Thanks!
MICRO PERSUASION | MONDAY, JULY 12, 2010
[Marketing] On Verified Identities - The Steve Rubel Stream
todays job market, you need any edge you can get and corporate recruiters are loving it! He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 12 Jul 2009 On Verified Identities This is one of those streams thats too short for a blog, but too long for a tweet. It seems downright medieval to me that we dont have more ways to verify our various identities on the web.
MICRO PERSUASION | THURSDAY, JULY 1, 2010
[Marketing] Google Wave Is On My Radar - The Steve Rubel Stream
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 1 Jul 2009 Google Wave Is On My Radar I keep a massive list on my computer called "Discovery." These are products and services I am evaluating both for potential Edelman use as well as to satisfy my own personal insatiable curiosity for new technology. thought I would use the lifestream to open this up a bit. Turned it off.
ARI HERZOG | TUESDAY, SEPTEMBER 14, 2010
[Marketing] Facebook LinkedIn Twitter Flickr YouTube Blogging Blah Blah Blah: Knowing Why You Use Social Media is What Counts
Related posts: Strategies and Tips on Social Media and Online Marketing — To What End Should This Blogging Trend Continue? This paragraph comprises the first words published on this blog since I asked for your opinions on blogging frequency seven days ago. Never before in the history of this blog (or, at least over the past 18 months) has a week transpired without new content. She owned her world. Those are powerful words. We use social networking sites for different reasons, but it is crucial to grasp the WHY. It is common to do things because other people do them.
GAURAVONOMICS | THURSDAY, NOVEMBER 18, 2010
[Marketing] Economics Times Story on How Facebook Messages Will Change Email
Summit in San Franscisco by its founder and CEO Mark Zuckerberg, the social networking giant aims to get into the business of email services, threatening the market share of Google , Yahoo!, By getting into the email business, Facebook is looking at grabbing market share from Gmail, Yahoo, Lycos and Hotmail. Made in India, Made for the World: A Manifesto for Indian Social Web Startups 360 Degree Marketing Redux: How the Social Web is Changing the Marketing Communications Ecosystem. Facebook Messages has a three-part value proposition – 1. 18 Nov, 2010. million.
SOCIALNOMICS | MONDAY, DECEMBER 15, 2014
[Marketing] Online PR: The Big Three
'As the fields of public relations, social media and marketing becoming more integrated, the practice of online PR is becoming increasingly important in order to stand out on multiple platforms. Owned – Everyone knows that content is king, and with the rise of content marketing more businesses are opting to create their own. As the different types of media become more closely entwined it seems that digital marketing campaigns are beginning to reflect that. Trend Related. Cause Related. Trend Setting. The Peso Model: Paid, earned, shared and owned media.
MOBILEGROOVE | MONDAY, JANUARY 10, 2011
[Marketing] Five From Five: Mobile AR Competition & Innovation Heats Up
In 2011 some segments of the market will find it attractive to offer hands-free AR — and their needs will be met by at least two companies able (and prepared) to offer these capabilities. Today the popular (and viral) Five From Five series continues with mobile Augmented Reality (AR) and asks five companies/influencers across the emerging business ecosystem for their pick of hot topic and trends. Her five predictions for 2011: 1. The mobile AR active user base will break the 10-million barrier but not reach 15 million. In February she will chair the first mobile AR Marketplace.
VIPER CHILL | THURSDAY, JUNE 24, 2010
[Marketing] ViperChill Surpasses 10K Subscribers (Or, How I Gained 9000.
To give you an idea of what I’m talking about, allow me to cover some of the things I won’t do: Write about internet marketing news Publish a post before I’ve re-read it 2-3 times Link to websites or products with an affiliate link Write short posts with little substance Claim to be some kind of guru or expert Accept guest posts from other writers The first point is probably the most important because your blog is nothing without your content, so what you don’t publish is just as important as what you do. Home What the F ? Cloud Living Say "Hi!" Here’s how.
DANNY BROWN | SUNDAY, AUGUST 8, 2010
[Marketing] Introducing Headway Theme Made Easy - Danny Brown
Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Introducing Headway Theme Made Easy August 8, 2010 10 voices share yours! Share Save For over a year now, I’ve used the Headway premium WordPress theme ( affiliate link ) on this blog, as well as a few other sites I’ve built both for myself and clients. I’ve written about it a few times on this blog, and have a dedicated page to show a few things that the Headway theme can do. So you’d be right when you say I’m a bit of a fan. Thanks!Angela
MINDJUMPERS | FRIDAY, AUGUST 27, 2010
[Marketing] Spacebook and Danceroulette Music Video
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Using Social Media Monitoring to Improve Your Search Engine Marketing Relevance Facebook Places Explained » Spacebook and Danceroulette Music Video Posted by Anne Herngaard Aug 27th, 2010 Tweet If you are a tech, social media, augmented reality freak, you may fancy the video for the single N’importe Comment by French electronic duo The Toxic Avenger. Or maybe this world seems a bit more appealing for those of us who live out our “real lives on Facebook.
WWW.MISSIONTOLEARN.COM | MONDAY, OCTOBER 11, 2010
[Marketing] Who are your curators?
also curate my own info stream on nonprofit marketing, knowledge sharing and information management via Google Reader, and anybody is welcome to follow or subscribe: [link] We at IssueLab definitely agree (although sometimes grapple) with the importance of content curation. Mission to Learn – Lifelong Learning Blog Know Better. Live Better. Who are your curators? by Jeff Cobb I had already planned to write a post about “curators today when I noticed that Jeff De Cagna has posted about the “ content challenge over on SmartBlog. The first is to find great curators.
WAXING UNLYRICAL | WEDNESDAY, NOVEMBER 17, 2010
[Marketing] Judging A Blog Post By Its Cover
Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! D’oh, you say. Preview before you publish. Image: U.S. Great post.
ALMOST SAVVY | FRIDAY, OCTOBER 31, 2008
[Marketing] Blogging Between Hot Flashes
My many twitter friends, especially Clara Kuo of The Millennium Marketer ( @manesaclara ), have replied instantly to queries with answers and words of encouragement. Social media marketing is new territory and there’s no such thing as being too late to the game. Different experiences, different perspectives. We’re at different points in our lives. As the kids I know say, it’s all good. I’m not young or, rather, not as young as most of the tech-online-wired crowd. didn’t grow up reading blogs or surfing the net. Do I belong in the blogosphere? You bet.
ALMOST SAVVY | FRIDAY, OCTOBER 31, 2008
[Marketing] Blogging Between Hot Flashes
My many twitter friends, especially Clara Kuo of The Millennium Marketer ( @manesaclara ), have replied instantly to queries with answers and words of encouragement. Social media marketing is new territory and there’s no such thing as being too late to the game. Different experiences, different perspectives. We’re at different points in our lives. As the kids I know say, it’s all good. I’m not young or, rather, not as young as most of the tech-online-wired crowd. didn’t grow up reading blogs or surfing the net. Do I belong in the blogosphere? You bet.
FEVER BEE | THURSDAY, DECEMBER 8, 2011
[Marketing] The Evolution Of A Big Community Launch
It quickly became another short-term marketing effort. In August 2008, Dell launched Digital Nomads. community for people that work from anywhere. It was widely hailed as brilliant. It was a perfect fit for their lattitude range of laptops. It gained coverage in numerous publications both online and offline. number of A-List bloggers were involved; John Jantsch , Chris Brogan , Shel Holtz , Hugh Macleod , Andy Sernovitz etc. In October, activity remained high. It was getting coverage. Content was produced on a regular basis. People were joining and participating.
TWIST IMAGE | THURSDAY, NOVEMBER 14, 2013
[Marketing] Reboot Your Business: How To Ride The 5 Disruption Waves That Will Sink Your Competition
On Tuesday, November 26th (at 3 pm eastern), Danny Iny from Firepole Marketing is going to be hosting a webinar that will dive deep into the core concepts of my latest book, CTRL ALT Delete , and it''s 100% free! If you''ve had enough of my blathering, I''m also thrilled that Gini Dietrich (founder and CEO of Arment Dietrich , co-author of Marketing In The Round , blogger at Spin Sucks and co-host of the Inside PR podcast) and Marcus Sheridan (all things Sales Lion ) have agreed to take part in the conversation. firepole marketing. marketing in the round. big data.
ENGAGING BRAND | THURSDAY, FEBRUARY 28, 2013
[Marketing] 4 Things to Think About Your Business Today
Niche markets, online delivery, less fixed costs, greater word of mouth, more market testing etc etc. Technology, social change and the need of market research. Many have tried to term the age we live in:- the knowledge economy, the digital economy, the experience economy, the. Internet, the list goes on. but the one I use is the connected or network economy. . There is a social change in the economy today and we can be fooled into thinking that the change is all about the Internet.however that is one piece of the jigsaw behind our thinking about economic development.
KIKOLANI | FRIDAY, APRIL 13, 2012
[Marketing] Fetching Friday – Resources Mashup & My Arizona
Why Marketers Should Invest in Visual Content Creation – Learn why visual content is a critical part of your content creation strategy. How to Track, Analyze, and Improve Your SEO Strategy – Learn how you can make actionable improvements to your SEO strategy by looking at your marketing analytics. Famous Bloggers and Internet Marketers Facebook Timeline Images – I thought it would be a cool idea to feature some of the top names in the industry and see what pictures they are using for their Facebook accounts. The Resources Mashup. Blogging / Writing.
PROBLOGGER | MONDAY, NOVEMBER 4, 2013
[Marketing] The ONE thing your written content needs. (And it’s not what you think!)
'This is a guest contribution from karen gunton is a blogger, teacher, and visual marketing specialist. Bloggers hear a lot of advice about content marketing , email marketing, and social media marketing , but you may have noticed something new pop into the online landscape lately – visual marketing. Visual marketing is simply using images to communicate a message about your blog or your business. so the definition of visual marketing is actually a lot wider that in seems. You do not need to have “product photos” in order to do visual marketing.
SPIN SUCKS | TUESDAY, SEPTEMBER 21, 2010
[Marketing] Innovation and Creativity As Part of Everyone’s Jobs
Frost noted that company research showed that there was a total world market of two million units for a $499 phone, the most expensive phone that anyone had yet sold. The traditional market research relied on historical precedent, so it missed an inflection point occurring right then in 2004 when mobiles shifted from being utilitarian devices to fashion accessories. Last week we conducted a mini poll to see how many of you have skunkworks teams at work. It was developed by a small group within Motorola, with strong support from CEO Ed Zander and CMO Geoffrey Frost. alone. Not yet.
JEFF KORHAN | THURSDAY, AUGUST 5, 2010
[Marketing] Illuminate the Unknown with Social Media
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Lighten Up Your Social Media Life | Main | Getting Started with Social Media - A Small Business Checklist » August 05, 2010 Illuminate the Unknown with Social Media One of the challenges with many buying decisions is the fear of making a poor choice. That's a powerful form of social marketing. That's a powerful form of social marketing. This was especially true prior to the Internet.
TWIST IMAGE | FRIDAY, JULY 1, 2011
[Marketing] The Ultimate Question: Self-Interested Or Interesting?
Don't confuse Social Media Marketing with Social Media Advertising. social media marketing. Do you want to know if your content is working for you? There is a constant slew of articles, Blog posts, tweets and conversations (online and offline) about how to define success in Social Media. In the past few weeks I've come to one conclusion: you can't measure success if you're unsure of the quality of what the initial input is. What does that mean? You can't be looking at the end result and ask if something was successful in Social Media. What does this look like? People are smart.
MICRO PERSUASION | THURSDAY, JULY 8, 2010
[Marketing] Net vs. Books - The Steve Rubel Stream
When it comes to books, I do still buy and read them, although at a far slower pace than before, and generally theyre either biographies of people I admire, or more often, related to technology and marketing simply to give me a different way to read the content of people I generally follow online. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? And that experience, thanks to my smartphone, is getting a lot richer. Not really.
WRITTENT BLOG | THURSDAY, JULY 24, 2014
[Marketing] 9 Persuasive Writing Tips for a Copy that Sells
Once you have mastered the ability to weave words in a way that will persuade people to buy something, you’ve pretty much got it made as an Internet marketer. 'The most vital characteristic of copy that sells is persuasive writing. Persuasive writing is one of the most valuable skills you’ll ever learn … and, consequently, one of the hardest to grasp. If you’re currently struggling in this area, take a look at these 9 persuasive writing tips, and start watching your copy improve. Tell a Story. Image source. Share Your Personality. Because you know the grocer.
BARE FEET STUDIOS | WEDNESDAY, OCTOBER 7, 2009
[Marketing] Is it easy to tell if you are a scammer or straight-shooter?
Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Activism , Branding , HowTo , Social Media > Is it easy to tell if you are a scammer or straight-shooter? Is it easy to tell if you are a scammer or straight-shooter? by Roxanne Darling on October 7, 2009 The social web has made it so easy for people to connect with each other and have a voice at the table like never before. Later back at home I could Google him. Hawai?i
CONVINCE & CONVERT | SUNDAY, JANUARY 4, 2015
[Marketing] New Social Media Research Uncovers the Big Problem for Businesses
In this project, they interviewed 600 consumers about where and what and how they want to intersect with brands in social media, in both a marketing and customer service context. 'What you want social media to do for your business, and what real people want and expect from businesses in social media are fundamentally different. This expectations disconnect and dissonance is the nucleus of all that is wrong and difficult about social media from a company perspective. In Q4 2014, Hubspot released new research called The Social Lifecycle. different social platforms. click to tweet.
KIKOLANI | FRIDAY, NOVEMBER 19, 2010
[Marketing] Fetching Friday – Resources Mashup, An Interview & Gift Wrap Inspiration
Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. Making Money Online / Online Marketing. Comparing SEO and social media as marketing channels – what drives traffic and converts for whom. Essential Twitter searches for your business – ways to use Twitter search for reputation management, market research, competitor research, and local lead generation. This post is part of a weekly series, Fetching Friday, an interview, landing page success, and how to wrap a cat on kikolani.com. Blogging / Writing.
ENGAGE | THURSDAY, JANUARY 16, 2014
[Marketing] 8 Things Web Editors Will Like About Drupal 8
With that milestone in sight, it’s a good time to look ahead at some of the benefits Drupal 8 will offer to web editors and content marketers. We’re excited about the possibilities of Drupal 8 from both a technical and content marketing perspective, and rest assured, we’ll be paying close attention as the final release rushes down the home stretch. 'When we here at McMURRY/TMG build content-driven websites (and we do that a lot), Drupal is our go-to content management system (CMS). Our colleagues on the editorial side are (mostly) fans of Drupal. How soon? Responsive Design.
KIKOLANI | THURSDAY, MARCH 31, 2011
[Marketing] Fetching Friday – Resources Mashup & Mountain Light Timelapse
Making Money Online / Marketing / Online Business. Why some blogs do not convert with affiliate marketing – listen to the whole video to see if there are ways you can improve your blog to perform better. Why affiliate marketers are the best marketers – 7 reasons why you should look toward affiliate marketers for advice on improving conversion, niche research, driving traffic, ROI, and more. Local SEO tracking: how to effectively track offline conversions – what custom entities to create to track offline conversions from online marketing.
NET-SAVVY EXECUTIVE | THURSDAY, OCTOBER 4, 2012
[Marketing] The Summer Reading Post
Nassim Nicholas Taleb's first book, Fooled by Randomness (2001), covers much of the same territory—people misinterpret randomness habitually—but it returns too often to the financial markets for its lessons and examples. It seems that I'm late posting this year's "what I read this summer" post. That's to be expected, since I'm behind on the reading pile, too. But summer is giving us an encore this week, so here's my chance to share some of the interesting things I've read with you. This one's weaker as a novel, but it raises serious issues: Black-hat PR in social media.
SOSHABLE | FRIDAY, JANUARY 31, 2014
[Marketing] How to Calm a Social Media Crisis
Whether we’re talking about our personal social media profiles or marketers promoting a brand, all that sharing can sometimes lead to some unintended consequences. Many companies consider it essential to have in-house or outside PR and marketing agencies at the ready to handle any public image crisis. Buffer is a service that helps marketers to schedule their social media posts. 'We tend to put a lot of ourselves into our online profiles. As a result, it pays to have a plan in place in the event that you need to defend your online reputation. Case Study #1: Buffer. Penney.
TREY PENNINGTON | WEDNESDAY, SEPTEMBER 8, 2010
[Marketing] 4 Things I wish the iPad Kindle would do
Search Categories Book Reviews Brand Facebook Find a job Influence Inspiration Integrating Social & Traditional Media Leadership Live blogging Marketing Publicity Radio Program Resources Reviews Sales Social Media Speaking Storytelling Technology Uncategorized Writing Get New Posts by Email My Facebook Profile My Tweets My Delicious Bookmarks My MySpace Profile My YouTube Videos My Viddler Videos My Flickr Photos My RSS Feed My TwitPic Photos Facebook “Fan Box Trey Pennington on Facebook Contact | Disclosure | ©2009 Trey Pennington | 209 N. Yikes. Same with the audio version.
ALMOST SAVVY | SUNDAY, MAY 3, 2009
[Marketing] Blogs: I'll Show You Mine if You'll Show Me Yours
Just check it out: [link] I also blog myself about marketing (click my name above) and then I have a personal travel blog which I don’t update too often. I’ve enjoyed your Marketing Safari blog for some time now and look forward to more great content. The Florida Writers Conference blog ( [link] ) is a marketing blog for the conference (October 23-25 in Lake Mary, Florida, you should come). I’m the virtual group leader of the Florida Writers Association, and that blog is an outgrowth of that position (but I need to market it better). And Twitter.
SOSHABLE | MONDAY, JANUARY 7, 2013
[Marketing] The Three Google+ Components that Help with Search Rankings
There’s a good chance that if you’ve been following the advice of internet marketing experts out there for the past couple of years, that you have a Google+ business profile. The rise of content marketing from a search perspective has been most positively affected by the +1 buttons on your site. This is why true content marketing on your website is so important from a search perspective. Google has stuck with its story that the various components of Google+ and the +1 button don’t have an effect on search rankings. They have to. Thus, Google+.
KIKOLANI | WEDNESDAY, MARCH 30, 2011
[Marketing] Kick Start Your Blog by Embracing the Nobodies
This is a guest post by Danny Iny , an author, strategist, serial entrepreneur, and proud co-founder of Firepole Marketing. Commenting on small blogs can lead to collaborations like guest posting (we’ve had several very successful guest posts on Firepole Marketing that came about in this way). Your blog has been up for about six months, and your traffic is hovering around ten unique visitors per day… on a good day. And you know that at least one of them is your mom. Does this sound familiar? So you make your list of the hottest blogs to be on, and subscribe to them all. Blogging
SOCIALFISH | WEDNESDAY, NOVEMBER 5, 2014
[Marketing] Association Social Media: American Diabetes Association
am on the External Communications team, within the Marketing Communications division. There are dozens of Local Offices that carry out our mission in communities across the United States, and they maintain their own social media accounts to share what’s going on in each individual market. The Marketing Communications team meets monthly to identify the Association’s priorities and determine how that will look on the website, email, social media, and so on. 1) First things first – in what department in your organization does your role sit? Who do you report to? .
SPIN SUCKS | FRIDAY, JANUARY 16, 2015
[Marketing] The Spin Sucks Inquisition: Martin Waxman
If you’d like the opportunity to work with Martin, he has customized one-day workshops that combine strategy, an understanding of the tools, editorial calendar development, and how to bring it all to life via content marketing. 'By Gini Dietrich I am very excited to bring you today’s Spin Sucks Inquisition. Martin Waxman and I have been friends for a very long time. Long before this whole social media thing was a thing. Long before people met online. Long before…never mind, this is making me sound old. What is the Biggest Mistake You’ve Made in Your Career? No way!
DREW'S MARKETING MINUTE | MONDAY, JANUARY 31, 2011
[Marketing] Using personas to shift your focus to the customer
If you look at most marketing copy -- it's about the "thing" -- whatever is being sold. " Which is why personas are so critical to your marketing success. It will make the rest of the Q's P.S. If you want more info on personas, Marketing Profs is doing a webinar on February 10th specifically about the topic. We get features and generic benefits but our focus and the thrust of the message sits squarely on the shoulders of the product or service. And it's no wonder. Let's demonstrate. And don't say everyone.
GREG VERDINO | THURSDAY, FEBRUARY 26, 2009
[Marketing] Hang with the life o' the party at SXSW
Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « Transform: possibly the best 10 minutes of your day | Main | Microsoft shows us 2019 in under two minutes » Hang with the life o the party at SXSW Now that Mashable has finally acknowledged what all y'all have been thinking for years -- that the party blows up when Verdino shows up ( see Tweetup DO #5 in Stuart C. In between, it's all party party party. Oh, and some work work work. microMARKETIN
CONVINCE & CONVERT | THURSDAY, SEPTEMBER 23, 2010
[Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
You and your compadres in your organization need to perform a serious audit of how you’re spending every minute of every day (especially in the marketing and customer service arenas). Consider your fans – your advocates – your 1%ers – your volunteer marketing army. the QA portion of r… [link] [link] Wissensauslese RT @jaybaer: Nobody Said Social Media Was Easy: Social media isn’t inexpensive, it’s different expensive… [link] #marketing [link] Innovate AZ Nobody Said Social Media Was Easy: Social media isn’t inexpensive, it’s different expensive.In
DIVA MARKETING BLOG | SUNDAY, DECEMBER 5, 2010
[Marketing] Stories From Smaller Nonprofits: RE Children's Project
In the spirit of the season, during the month of December, Diva Marketing opens its virtual doors to tell the stories of smaller nonprofits.Through out the month you'll learn about organizations you may not have heard of. but each one will will touch your heart. . This series is inspired by Laura King Edwards who launched Taylor's Tale, on behalf and in honor of her little sister, to raise awareness for Batten disease. As Laura says, "Nothing should stand in the way of a dream." Through these posts perhaps we'll create a little magic that will help people get closer to their dream.
T2 SOCIAL | SUNDAY, JANUARY 11, 2015
[Marketing] Useful Social Media Advertising Tips for Beginners
The post Useful Social Media Advertising Tips for Beginners appeared first on t2 Marketing International. 'When it comes to social media, there are few areas that can be more powerful than social media advertising, and these social media advertising tips will help you get the most out of a campaign. It is no secret that the social media space is increasingly favoring the pay-to-play model for brands and businesses. That being the case, we are starting to see a move by many users towards social media advertising. But it is important that you are using it properly. Use Relevant Content.
MICRO PERSUASION | TUESDAY, JULY 6, 2010
[Marketing] Video Chatting at 35000 Feet Works Pretty Darn Well - The Steve.
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 6 Jul 2009 Video Chatting at 35,000 Feet Works Pretty Darn Well This morning I am flying from NYC to San Francisco. try to fly Virgin America when I can since (right now) they are the only airline that has in-flight wifi fleet-wide. The rest of the airlines are rolling it out - slowly. Video/sound cut in and out. Oh, hi!
BILL HARTZER | FRIDAY, DECEMBER 4, 2009
[Marketing] 2nd Annual Biggest Search Geek Contest
Considering the fact that there are so many contests available today (like the unusual contest for blowing water out from a teapot ), it does not come as a surprise to find out there is a contest to see who is the biggest geek in the world of search engine marketing. The Biggest Search Geek brings people from all walks of life together in the name of search engine marketing. Last year’s winner, Keri Morgret, went up against well over 1,600 search engine marketers to score a 76.8% The contest begins on December 1, 2009 and ends on February 19, 2010. Who knows?
JACOB MORGAN | FRIDAY, JANUARY 13, 2012
[Marketing] Emergent Collaboration Vendor Review: Mango Apps
On Friday’s I’ll be reviewing a vendor in the emergent collaboration space and will provide an overview on that vendor which includes aspects from leadership and vision to technology and market focus. Currently Mango is profitable but they don’t spend a lot on marketing which is where other funding could be useful in the future. They also need to work hard on securing some enterprise customers if they want to really penetrate that market because as of now the enterprise customers are few and far between. Every post will cover the same elements for different vendors.
WRITTENT BLOG | THURSDAY, DECEMBER 5, 2013
[Marketing] 15 Old and New Ways to Find Blogging Inspiration
Ask an influential person to share a story that changed his or her opinion on things, not necessarily related to content marketing or content creation. Seek other bloggers’ point of view by reaching out to marketers or professionals from a different niche. The post 15 Old and New Ways to Find Blogging Inspiration appeared first on Writtent.com: Internet Marketing Blog. 'Coming up with new ideas can be difficult at times. Here are 15 great ways to come up with inspiration. 1. Within Yourself. Image credit: PhotoPin. 2. Industry News. 4. Buzzfeed. 6. Vimeo.
DREW'S MARKETING MINUTE | TUESDAY, MARCH 8, 2011
[Marketing] Add sounds and links to your images
I’m curious — how can you see marketing folks using this technology? Singing pictures? Picture these scenarios: In your online store — you want to show a photo of a family room, filled with your products. You want people to be able to click on each of the items (maybe a lamp or blu-ray player) to purchase them or read reviews. With ThingLink, you can. On your static website, you want to include some customer testimonials. So you post their photos…but you want people to be able to click on them to hear exactly what they have to say. With ThingLink, you can.
JANET FOUTS | THURSDAY, FEBRUARY 16, 2012
[Marketing] Don’t be a Pest with “This Social Media Stuff”
I spoke recently to a group of PR and marketing professionals about how to use social media in their work. One Any Marketer worth her salt knows that pretending to be the CEO and writing tweets–god forbid commenting as– the CEO is social media poison. If and when it comes out that it’s not really the CEO but a marketing person it’s going to be ugly. It reduces the marketing or PR professional to an annoying mosquito who keeps bugging them and those emails with all that great info go straight to the trash. They were ignoring her. CXO’s are busy.
SPIN SUCKS | THURSDAY, FEBRUARY 23, 2012
[Marketing] Social Media and the Solution to Your Problems
The one-way nature of traditional marketing means our messaging is a reflection of who we are. Today’s guest post is written by Ken Mueller. My wife is trying to kill me. She just read this book, French Women Don’t Get Fat , and apparently one of the reasons French women don’t get fat is because they drink a lot of water. OK, they do a lot of other things as well, but my wife’s big takeaway was: Drink a lot of water. As a result, I feel like every time I turn around, there she is, handing me a glass of water. Got a cold? Drink more water. Got a headache? Drink more water.
SOSHABLE | THURSDAY, DECEMBER 25, 2014
[Marketing] How to Build Your Brand With YouTube Videos
It has a huge audience and great marketing potential for your business, but most businesses or brands aren’t quite sure how to use YouTube to build up their brand. So what can you do different to market yourself on this social media outlet with one of the largest audiences on the internet? The best advice when using YouTube as a marketing tool is to think outside the box. 'YouTube is a huge social media outlet with unparalleled outlets. First of all, most people don’t visit YouTube and search YOUR business. They typically know that car dealerships for instance, sell cars.
SPIN SUCKS | FRIDAY, MARCH 9, 2012
[Marketing] Gin and Topics: Strawberry Pie and a Gun Leaving People Speechless
My Marketing in the Round co-author, Geoff Livingston , writes a compelling blog post about how Google is hoping to compete with Facebook and others…by putting people on the street. I really thought yesterday was Friday. got up to write Gin and Topics and got halfway through before I realized it was only Thursday. What a disappointment! But that’s OK. Friday is here now. Only one thing…it’s daylight savings this weekend. So you’re going to lose an hour. Try not to be too grouchy about it. And…for all of you at SxSW? I’m officially envious.
SOCIALNOMICS | MONDAY, JUNE 17, 2013
[Marketing] Consolidation of the SoLoMo sector
'The combination of social networking and smart phones with location-based GPS capabilities are offering new consumer monetization opportunities, such as location-based search marketing, mobile social networking and social/mobile commerce. the location-based advertising market is expected to grow to $12.8 Location-based marketing has historically been fueled by companies like FourSquare, and this trend of earning recognition or rewards for “checking-in” to a specific location is only gaining in popularity. According to another study by Global Industry Analysts, Inc.
CONVINCE & CONVERT | SATURDAY, MAY 5, 2012
[Marketing] The Most Overrated Social Media Metric
But to make the case that Pinterest should be a big part of your marketing arsenal because it proportionally sends more traffic to your website than Facebook or Twitter is patently ridiculous. Do you sell advertising on your website? Then why are you so excited about your website traffic? Late in the third quarter it's Pinterest 17, Facebook 13. The most overrated social media metric is traffic from social outposts. This blog post is symptomatic of this problem, although there have been hundreds (thousands?) like it. The Social Media Metrics That Matter. Do they buy?
PAMORAMA | SUNDAY, DECEMBER 13, 2009
[Marketing] What Google's Real-Time Search Means for Brands
pamorama marketing, life, social media Home About Bookshelf Links Contact What Google’s Real-Time Search Means for Brands by Pam Dyer on December 13, 2009 Share Google recently announced a new search engine ingredient: Real-time search. Another area that businesses may have to focus on is “mobile marketing and apps. Another area that businesses may have to focus on is “mobile marketing and apps. saeed gives a very good idea of mobile marketing. saeed gives a very good idea of mobile marketing. It can now be found more easily.
GEOFF LIVINGSTON | FRIDAY, AUGUST 27, 2010
[Marketing] The Death of Facebook
Video and YouTube (this one does as well as a McRib sandwich on market share). It would be very hard for McDonalds to keep serving Big Macs while offering a tastier Filet Mignon sandwich that holds market share ( Angus Wraps aside ). The following is draft material for my next book, Welcome to the Fifth Estate (the follow up to Now Is Gone , which is almost out of print). Comments may be used in the final edition. You can download the first drafted chapter of the new edition — Welcome to the Fifth Estate — for free. That’s right, McDonalds. You want a latte?
CONVINCE & CONVERT | MONDAY, JUNE 25, 2012
[Marketing] The Power of Brand
recovering attorney turned digital marketer, Jeff Rohrs heads up the Marketing Research and Education Group at ExactTarget. Jeff acts as a steward for ExactTarget's thought leadership, speaking at industry events about how the digital marketing world is evolving. As a recovering attorney who dabbled in trademark law back in the day, I have long respected the power of brand. Brand cuts through clutter. It transforms the mundane into the emotional. It raises expectations. Brands are not, therefore, static creatures. So what is the power of brand?
WRITTENT BLOG | WEDNESDAY, JUNE 5, 2013
[Marketing] 15 Ways Sharp Content Creators Use (and Don’t Use) Keyword Strategy
There are ways to direct your energy that make a far bigger impact than others – and we’ve highlighted the best and worst practices for today’s content marketer: 1. Even the most brilliant content marketing strategy can fall short if you’re not targeting terms that people are actually searching for. Google’s Matt Cutts advises content marketers to write naturally, and worry more about creating something brilliant than how many times they incorporate their long tail keyword. Is it true that marketers ruin everything? 'Is SEO dead? Not exactly. Image Credit: HubSpot.
IMAGINE YOUR REALITY | FRIDAY, JULY 16, 2010
[Marketing] Why social media is a vocation
He argues that social media is a set of tools and a method for reaching people, which I think is a half right assessment of what social media is…half right because it mainly acknowledges social media as a technology and a marketing method, but also wrong, because social media is more than just a set of tools or a method. The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out?
IMAGINE YOUR REALITY | THURSDAY, OCTOBER 7, 2010
[Marketing] How to figure out how to participate on social media sites
I’m currently utilizing the same learning process with Third Tribe marketing (Affiliate link). The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? The reason I do that is because I usually need to spend some time figuring out how the site works and what my role is in the site. Imagine Your Reality. All Rights Reserved.
THE WAY OF THE WEB | FRIDAY, NOVEMBER 27, 2009
[Marketing] Not long to donate to Movember…
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Yes, that’s my shameful Mo, taken a week ago. like it.
THE WAY OF THE WEB | SATURDAY, JULY 17, 2010
[Marketing] Social networks don't make students dumb
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? h/t Ars Technica ).
THE WAY OF THE WEB | SUNDAY, SEPTEMBER 19, 2010
[Marketing] Google's Inside Adsense home for spam comments
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Do we get more than we give from the web?
MINDJUMPERS | FRIDAY, MARCH 21, 2014
[Marketing] A Social Media Status Quo – Brazil
Mindjumpers Network is a global platform of local country Community Managers, enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. As the largest market outside the US, Brazil is indeed a force to reckon with when it comes to seizing social media opportunities. 'The following post is part of the Mindjumpers Network series. Here’s a sum up of our report from Mindjumpers’ local community manager Debora Corrano. Introducing Brazil.
SOSHABLE | FRIDAY, APRIL 26, 2013
[Marketing] This Guy Sucks…A Magic Moment
Sure, you want to write for marketing, but don’t limit yourself to just marketing and self-help material. Read marketing books written this week and read marketing books written a decade ago. 'When it comes to wannabe-writers and reading, Stephen King tells us there is a magic moment, and this is true (even for SEO writers). There is a single intoxicating instant that only readers are privy to, and it comes when you lay down the book, shake your head with wonder, and mutter: “This guy SUCKS. Can write better than this!” Nothing grows in a vacuum.
SOSHABLE | TUESDAY, AUGUST 30, 2011
[Marketing] Where Did All The American Jobs Go? [Infographic]
The US job market is nowhere close to where it should be. For example: 150,000 new jobs should be added each month to keep up with the growing population but in January, 2011 there were only 36,000 jobs added. America is losing jobs and the reason for it is because US companies are sending these jobs abroad. India and China are among the top countries where most of the jobs are being outsourced. Take a look at this infographic which highlights where in the world are the American jobs… ++ Click to Enlarge Image ++ Image Source: MBAProgramInfo.com. Infographics
DREW'S MARKETING MINUTE | SUNDAY, SEPTEMBER 4, 2011
[Marketing] Are we living lives of quiet desperation?
Why in God’s name am I telling you all of this on a marketing blog? … who out there is truly feeling alone? I’m not a big believer in coincidences. I am however, a big believer in clues. think our lives are littered with clues… and usually we either dismiss them or are completely oblivious to them. Who you think doles out those clues depends on your spiritual beliefs. For me, I’ve often joked that God starts with pebbles and it’s about the time He’s placed a boulder in my path that I finally notice. Who leaves the clues isn’t my point.
TWIST IMAGE | SATURDAY, NOVEMBER 23, 2013
[Marketing] A New Golden Age For Television
'Brands are all hot over the Internet and digital marketing, but is television entering into a new golden age? If you''re in the media and marketing business, you should spend a few minutes watching this: Tags: amc. digital marketing. From a purely content and technology perspective, there is no doubt that television has evolved at a rapid pace in the past decade. Some might argue that this was a needed shift in a world where the Internet has captivated the world''s attention, while other''s might argue that this is the natural evolution of the medium. boardwalk empire.
KIKOLANI | FRIDAY, JULY 27, 2012
[Marketing] Fetching Friday – Resources Mashup & Within Two Worlds
10 Email Marketing Tips for Bloggers – Ten tips for bloggers to help you improve the email marketing strategy for your blog. Twitter Tools to Enhance Your Marketing – Discover these 5 free tools to grow and manage your community and maximize your visibility. Answers to Your Top 7 Questions About Mastering LinkedIn Marketing – Get answers to the most frequently asked questions about LinkedIn marketing. The Resources Mashup. Blogging / Content. Ways to Find Viral Content Ideas – Want to find content ideas that have a chance at viral fame?
DIGIGEN | MONDAY, MARCH 1, 2010
[Marketing] Four Reasons Why Turkey Could Be the Next Big Digital Player
The reasons are as follows: 1) Youth: 50% of Turkey’s Population are under 28 compared to the median ages of the UK (40), Gemany (44), China (45) and the US (37), meaning it could sprint to the forefront of digital technology. Think how Israel has developed a digital culture and realise that Turkey could still be ably placed to do the same. In 2006 there were 49.7m users, driven mainly by the youth culture. 2) Under-investment: There are 26million users of the internet within Turkey, yet only 17% (4.5m) of these are connected to broadband. These are rich and vibrant. Sorry. mattbambow Hi.
TIPPINGPOINTLABS.COM | WEDNESDAY, OCTOBER 27, 2010
[Marketing] Chart of the Week: The Information Overload Paradox
The Race to Curate Now, put on your Marketer Hat or your Content Creator Hat again and take a look at the Information Overload chart above. also think you should distinguish between marketing content and non marketing content. You could argue that there is very little content unaffected by marketing being consumed. There is an important distinction to be made between marketing content and non-marketing content I believe that in the new media world (and even under the old journalism models) that all media is influenced somehow somewhere by a brand.
BRASS TACK THINKING | TUESDAY, APRIL 10, 2012
[Marketing] Creating the Conference We All Say We Want
The advanced professionals don’t want a bag full of marketing schwag or a ballroom full of vendor booths for their admission price, they want professional development. The attendance volume is likely to be much lower, reducing the mass marketing value of a broad spectrum of participants.The people underwriting the event need to understand the concentrated value in reaching a smaller, much more focused group of seasoned professionals. “Where are all the advanced events for social media professionals?” ” I’ve heard this question a number of times.
PUSHING SOCIAL | TUESDAY, JANUARY 17, 2012
[Marketing] How to Get More Blog Subscribers and Sales With Expert Products
For example, bloggers who use their products to build email lists have an automatic market for revenue producing products. Do you know how to package your expertise ? In a way you do it every time you publish a blog post. You think of an idea then decide how to describe it. Write it. Publish it and promote the post to your audience. Now I want you to take it to the next level. want you to create an “Expert Product” to promote on your blog. Take a deep breath, it’s not as hard as you think. What is an Expert Product? You won’t be giving it away for free. We’ll tackle that now.
WAXING UNLYRICAL | THURSDAY, DECEMBER 9, 2010
[Marketing] Online Videos 101: Keep It Simple, Stupid
Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Until three weeks ago. in Communication program. Our faith (naiveté?)
KIKOLANI | WEDNESDAY, FEBRUARY 22, 2012
[Marketing] How to Get 40,000 Readers Without Guest Blogging
Not only that, this new blog isn’t about marketing, blogging, or making money online! As an example: I did an interview with Rafal Tomal (lead Copyblogger designer) & Alex Mangini (owner of Kolakube) for my marketing blog Sparring Mind. This is a guest post by Gregory Ciotti. “It can’t be!” ” Ah, but it’s true! Refreshing, isn’t it? Only a few months ago, I started my recent project, an electronic music blog by the name of Sophistefunk. And I did it without a single guest post about this blog! But how ? Almost. Then it hit me.
SOCIAL WAYNE | SATURDAY, OCTOBER 19, 2013
[Marketing] #startupschool notes: Diane Greene, Founder, VMWare
It’s about bring something to market that people love and making people lives easier. 'Diane Greene, Founder, VMWare. Have a big vision. Don’t spend to much on office space. When you have a big vision find one small value you can provide for your customers. File your patents. Startups are one lucky game after another. Entrepreneurship Silicon Valley Startups 2013 startup school startup school 2013 startup school speakers startupschool Y Combinator YCombinator
MYRLAND MARKETING | MONDAY, MAY 3, 2010
[Marketing] SHOULD YOU QUIT IF YOUR CEO DOESN'T GET IT?
Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense SHOULD YOU QUIT IF YOUR CEO DOESN’T GET IT? My answer to Jon: No, I don’t think you leave just because your boss is uninformed and uneducated about Social Media, or any marketing tactics for that matter. For marketers to job-hop because one communications component is not fully developed at your company or firm doesn’t help your resume either. Do you try to educate your CEO? Do you move on? Digg this!
WWW.MASTERNEWMEDIA.ORG | FRIDAY, SEPTEMBER 24, 2010
[Marketing] Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation
That is why early news curators and aggressive marketers who have jumped on this train with the idea of having found a chicken by the golden eggs, have remained somewhat disappointed with the results. Print this article | Read this article in: | Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation We are no longer just consumers of content , we have become curators of it too. As I see it: " Aggregation is automated, curation is manual. Photo credit: Creativaimage Back in 2004 , I wrote an article entitled: The Birth of The Newsmaster. Guess what?
ENGAGING BRAND | THURSDAY, JULY 17, 2014
[Marketing] Don’t Forget This Fact About Social Media Connections
What part of the market will you not serve and what problems will you NOT solve. Connect truthful marketing reasons to the right customers and disconnect from spin that annoys. Connect those marketing reasons to an offer for sale and disconnect from the traditional spin and tell. 'Connections. Connecting. Everything you read about social media is about connections. However often what is forgotten is that to connect to something, you need to disconnect from something. Then either find a partner or someone that you can steer customers towards. Share. Social Media
ENGAGE | FRIDAY, MAY 13, 2011
[Marketing] The Best Practice is Practice
If you liked this, try: 6 Content Marketing Lessons from Warren Buffett. W e spend a lot of time reading how-to articles, case studies, and best practices. We want to make sure we’ve got the best advice and the surest path to success. We want to see how others have conquered problems in the hopes of replicating their success. And who can blame us? We don’t want to waste time or make mistakes that might cause pain; financial, emotional or otherwise. So we read. And we think. But the fact of the matter is we’ll never get better at our craft by studying best practices.
ENGAGING BRAND | TUESDAY, JULY 29, 2014
[Marketing] How to Stand Out From Your Competition
In any of these cases, this mindset is weaved into the whole customer experience from packaging to invoicing, from marketing to design. 'A business needs to offer something different or offer something differently to stand out from your competition. You understand that you need to differentiate yourself from the competition ; you understand you need to create reasons why you are the perfect supplier to your customer’s need. However in an age of abundance how can you be different ? Yikes, so many offers, so many choices… can you truly be different? Tweet this ). Tweet this ).
SOCIALFISH | FRIDAY, APRIL 12, 2013
[Marketing] [IMPORTANT] Big changes at SocialFish
Lindy and I have joined the Marketing, Interactive, and Technology (MIT) team at ICF Ironworks. Deep breath. We have very exciting news to share – and no, it’s not baby news yet. We’re on full on baby watch – Lindy’s baby boy is due to arrive literally any minute, and yes, she’s getting VERY cranky about the wait now.). We’ll be working for ICF full time, and bringing our current clients along with us. We’ll be able to offer them a whole bevy of expanded technology services, which we’re very excited about starting to explore.
DIVA MARKETING BLOG | TUESDAY, JANUARY 12, 2010
[Marketing] Social Media Follow The (Candy) Dots
Toss of a pink boa to Nancy Chorpenning , who inspired the title of my presentation on social media marketing for NAWBO Atlanta (National Association of Women Business Owners), and was an always awesome support as we developed this session. However, to succeed in social media all organizations must create a plan that integrates social media into their master marketing plan. We felt "Follow The Dots" would be good way to frame the flow from strategy to tactics. however. as is sometimes the case one dot led to something slightly different. c a n d y dots ran through my mind.
CONVINCE & CONVERT | SUNDAY, APRIL 27, 2014
[Marketing] How to Save Time on Competitor Social Media Reports
Today, we most often help companies take their content marketing and social media to the next level by uncovering ways to optimize strategy, operations, channels, tactics and metrics. What we like best about RivalIQ is that it is built from the ground up to save marketers, agencies, and consultancies like ours TIME. Customized Comparisons of Successful Social Content I created a competitive set (RivalIQ calls this a “landscape”) of a few friends who are marketing/social media bloggers and speakers who are also active on Twitter. I It’s super useful software. Youtility even!
ENGAGING BRAND | SUNDAY, APRIL 6, 2014
[Marketing] Show 480 - Design without Ego but with Purpose
'The Engaging Brand podcast covers social marketing , business ideas and brand marketing tips and as a subscriber remember you can download Bob''s Guide to Social Leadership Powers - the new ebook for just 99p using the discount code ilovebob. The Engaging Brand podcast covers social marketing, business ideas and brand marketing tips and as a subscriber remember you can download Bob''s Guide to Social Leadership Powers - the new ebook for just 99p using the discount code ilovebob. We discuss. How design is not about romance but about a repeatable process.
SOCIALNOMICS | MONDAY, OCTOBER 29, 2012
[Marketing] 5 Tips on Facebook Global Pages for Global Brands
Combined Insights - We marketers all realize how important and invaluable measuring is in order to optimize our strategies. Facebook gone Global or should we say local? Global brands can now reach a larger audience with these pages in the Facebook users’ own language. Great for brands and consumers. Here’s why: 1. Go local – Although targeting is available now for Facebook posts, it is a nice luxury to be able to have a whole page targeted to a particular area rather than just posts. Unfortunately small business are unable to do so (just yet). for me). Questions?
ENGAGING BRAND | FRIDAY, MAY 16, 2014
[Marketing] Let Rip - Social is About Being You!
Risk is a natural part of business and if we are close enough to our customers, close enough to our market then risk should be part of our gut instinct. The boundaries are the market that you serve, the values that you live by, the services that you offer. You know your market better than anyone else. 'You can hold back. Your worries can stop you from acting on your gut instinct, that same gut instinct that got you this far. Our desire to get it right, gets in the way of releasing our passion. Yet we know passion sells. We can destroy any idea by overthinking. Tweet this ).
SOCIAL WAYNE | TUESDAY, JULY 15, 2014
[Marketing] Keep Startup Partnerships Mutually Beneficial
Each company participating in the partnership should evaluate the other company’s values to see they align from a marketing or customer perspective. Planning and communication with staff and marketing departments should be strategic along the entire process. 'Originally posted on the Wall Street Journal , Wayne Sutton: Keep Startup Partnerships Mutually Beneficial. The right partnerships for startups can lead to user growth, brand awareness or can be a key way to learn more about potential customers. Mutual benefits are usually why partnerships are formed. has to be addressed.
TWIST IMAGE | THURSDAY, APRIL 12, 2012
[Marketing] The Billion Dollar Questions
am a Digital Marketing evangelist. Yesterday, I was speaking with a very senior digital marketing expert whose opinion I value. Yes, valuations can get out of control and people who do not know what they're investing in could inflate the market, but we actually have a well-worn marketplace here with consumers who are buying. digital marketing. digital marketing evangelist. We're all experts. We're all experts. until Facebook buys Instagram for one billion dollars. At that point, we all have opinions. Nothing more. Nothing less. There, I admit it. Including me.
JEFF ESPOSITO | FRIDAY, AUGUST 23, 2013
[Marketing] Drawing Inspiration from Party Poker’s Road to Old Trafford Success
For those who want to market their sports or gaming events, social networking sites are the best online platforms to consider. It’s best to only use keywords commonly used by your market, which in this case will be #Poker or #PokerTournament. 140-Character Free and Effective Marketing. According to Sales Force Marketing , social publishing is the most effective online platform for advertising. 'How social media contributed to the tournament’s online buzz. You can target almost 1.73 billion active users, based on eMarketer ’s latest statistics. The “Fan base” Effect.
JEFF ESPOSITO | WEDNESDAY, JULY 25, 2012
[Marketing] Are you signaling honestly?
Instead of talking business, marketing or social, the book focused on an area that I have no background in – science. A few weeks back, I was having a conversation with my friend Geoff Livingston in the comments of a blog post. One thing led to another and he recommended Honest Signals from Alex (Sandy) Pentland. The book itself is a very smart read that took me out of my comfort zone of sorts. Throughout the research report, Pentland takes you through a number of studies and how her team was able to use computers and sensors to accurately predict the tells of humans.
ALEX BLOM | WEDNESDAY, MAY 20, 2009
[Marketing] a little rant on piracy
Pivoting (for those who don’t know what/why) It’s all in the build-up A quick and dirty study on Social Media Alex Blom Digital & Social Media Marketing, Toronto Home About Consulting Contact Me A little rant on Piracy by Alexander Blom on May 21, 2009 in Tidbits Spread it! create fresh, unique Internet Marketing and Social Media campaigns tailored to help you grow. Click here to learn more about my Digital Marketing services. How to Build & Sell Through a Community Part 2: Why? This blog is way overdue; sadly I have been a little busy. Zilch!
ENGAGING BRAND | MONDAY, JANUARY 27, 2014
[Marketing] Open Letter From Your Customer to Your Brand
Now with content marketing we often talk about providing content that fulfils the need of the customer NOT your desire to sell your product.isn''t that just a way of saying. 'Life is complicated. There I said it. We all know it and therefore business can be complicated because it is run by human beings. That''s the bad news. that is a problem. But there is good news. Life is complicated AND that is true for our potential customers. that is the opportunity. make my life simple, please! Dear Brand, I get up, I go to work, I crave time.is there any way that you can save me time? Branding
SOSHABLE | WEDNESDAY, MAY 29, 2013
[Marketing] Hiplogiq’s Engagement Engine Drives Clients’ Social Success with Real-Time Leads
'Big or small, all businesses face the same day-to-day marketing and lead generation question: “How do I find new customers who are actively looking for the products and services I sell?” “That leaves money on the table,” says HipLogiq CEO Bernard Perrine, co-founder of social media marketing products SocialCompass and SocialCentiv. “In today’s market, businesses can’t afford to let customers go-especially ones that are asking to be found. Dallas startup for social marketing solutions raise $5 million in first round funding.
MINDJUMPERS | TUESDAY, AUGUST 23, 2011
[Marketing] China’s Great Firewall and Limitations to Social Media
Google had to give up the huge Chinese market, because it refused to collaborate with the Government and make search words like “freedom of speech” and “human rights” unavailable to the Chinese users. Other companies like Yahoo have decided to bent its ethical codes and obey the Government’s rules to exploit the huge market potential China offers. Tweet For the last five months, I have been studying and living in Hong Kong among the tall buildings and the big crowds of people. Here, I will explain to you why I think it’s like that. What is going to happen?
MINDJUMPERS | TUESDAY, MARCH 29, 2011
[Marketing] Check-in on Product Discussion and Get Rewarded on German Rating Site
It markets itself as a social network, which lets users share their product experiences. With status rewards for highly involved consumers — and not least the chance to discover something new — and both feedback-gathering and marketing opportunities for companies and brands, “The Chicken thus offers great business opportunities for both sides. Tweet On the web, multiple sites for collecting customers’ ideas on different products and goods are available. However, another one has joined the team – and this one is called “ The Chicken ”. Location-based check-in model.