SOCIALFISH | FRIDAY, OCTOBER 19, 2012
[Marketing] How to go viral
Rahul Vorha, CEO of Rapportive, has two awesome posts up on LinkedIn where he literally shows us the formula for going viral. So next time your marketing or PR department says something stupid like “let’s make a viral video!” I won’t pretend to understand this, but if you’re into math, I bet you’ll love it. Howard Wahlberg, this one is for you!). ” you can show them the math and ask them to provide a predictive model for what they want to achieve – in fact they can experiment right here. How to Model Viral Growth: The Hybrid Model.
TWIST IMAGE | THURSDAY, APRIL 12, 2012
[Marketing] The Billion Dollar Questions
While I'm not a big photo person, their app is great and I get it. I am a Digital Marketing evangelist. Yesterday, I was speaking with a very senior digital marketing expert whose opinion I value. Yes, valuations can get out of control and people who do not know what they're investing in could inflate the market, but we actually have a well-worn marketplace here with consumers who are buying. digital marketing. digital marketing evangelist. We're all experts. We're all experts. until Facebook buys Instagram for one billion dollars. Nothing more. Nothing less.
IMAGINE YOUR REALITY | MONDAY, JULY 16, 2012
[Marketing] Why wise use of your resources is important
Generally, the more of your resources you liberate from things and employees and invest in productive advertising, marketing, promotion, and sales, the more money you’ll make and the faster you’ll make it. One of the books I’m reading is How to Make Millions with Your Ideas by Dan Kennedy. It’s a classic of business and a book I’d recommend to anyone serious about starting or growing their business. think he’s right. The ultimate reality of a business is that you are doing it to make a living. Look at your business resources.
IMAGINE YOUR REALITY | MONDAY, NOVEMBER 21, 2011
[Marketing] If you don’t believe in it, don’t sell it
The second service is mobile marketing. I can’t tell you how many times I’ve been approached by people to sell a service or product they have. Most times its an MLM product where if I become a sales person they get some of the proceeds of my sales because they found me and got me recruited. That, in and of itself, turns me off, because it really amounts to someone profiting off my efforts, and really only wanting me to sell something because they know they’ll profit. That profit may not even be a percentage of my sales. It’s really that simple.
SOCIALNOMICS | THURSDAY, FEBRUARY 5, 2015
[Marketing] What is a Brand Kit and Why Should I Care?
In the case of the Jack in the Box® Marketing Campaign, an analyst could ask what the objective is, in the branding of Jack in the Box®. more accurate definition for a “kit” that includes these items would be a “Brand Identity Kit” and may include some of the same items that are included in a media or press kit, but definitely includes the consistent items that a marketing team, graphics designer, and social media marketer would need to ensure brand identity consistency. ” If so, have you ever wondered what it is and if you need one?
ENGAGING BRAND | SUNDAY, FEBRUARY 2, 2014
[Marketing] Show 471 - 5 Steps to A Moment of Clarity
The Engaging Brand podcast covering social marketing , business ideas and brand marketing tips has a new episode. How you can listen to The Engaging Brand. 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast. 2) You can subscribe to the show via iTunes or. 3) If you use a different podcatcher then you can subscribe using the following RSS Feed. The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode. Related articles.
THE BLAKERY | WEDNESDAY, NOVEMBER 24, 2010
[Marketing] Changing the Molecules of the (Board)room
At the height of the recession there was a market for self-actualization. John Bogle, CEO and author of The Battle for the Soul of Capitalism said that “stock market investors have increasingly taken a short-term, profit-taking perspective toward their investments.. Maybe one day companies will disprove Conley’s claim that “the classrooms of graduate business schools and the corridors of Wall Street still focus on market fundamentals more than human fundamentals because business has a natural tendency toward the tangible and rewards short-term performance..
FRESHNETWORKS | FRIDAY, OCTOBER 10, 2014
[Marketing] 5 companies using hackathons to drive innovation
The most recent brought together web developers, marketers, designers and entrepreneurs for a 48-hour hackathon with the aim of improving health for the long term as part of the group’s longer term campaign on obesity. Every week, we bring you the FreshMinds Friday picks – ideas to help you make the most of digital technologies and understand how they are helping brands to grow and innovate. This week we examine five companies, including Hasbro, Tesco and Unilever, that are using hackathons to foster innovation. Retail Week. Hasbro. Unilever. Tesco. CaixaBank and Global Payments.
DIGIGEN | WEDNESDAY, MARCH 17, 2010
[Marketing] What Twitter has Taught Us About Ourselves
Perhaps users are getting bored of Twitter, but Twitter has taught us alot of things about the way we organise, communicate and participate. I don’t see it dying, Twitter for me, is simply a symbol of the desire for real-time communications. Twitter has Taught Us: Organisation The simplicity of Twitter’s categorisation can be split into two areas – Lists and HashTags. What this has taught the average user is that they can organise themselves within a fast moving environment simply by creating human bookmarks – Lists and simple tagging – Hashtags. Micro-what-ing?
IT'S JOSIP NOT JOSEPH | THURSDAY, MAY 13, 2010
[Marketing] Entering the Golden Age of Advertising
Here I will write about what every advertiser and marketer dreams of: reaching every consumer, customer, buyer, individual possible. Just don’t make the same mistakes email marketing has. Home It’s Josip Archives Let’s Talk The Word on the Web Entering the Golden Age of Advertising Written on May 13, 2010 by Josip Petrusa 0 Comments Tweet Share Save This last week has been anything sort of amazing for advertisers. In a series of articles on Nielsen Wire , Mashable , eMarketer and Retailer Daily , every one points to a very positive future for advertising.
TWIST IMAGE | FRIDAY, JULY 8, 2011
[Marketing] The Wolf In Sheep's Clothing
" In the past little while there have been a handful of Digital Marketing professionals (who are super accusatory of brands and how transparent they are in Social Media) make the same move: they get a new gig and they spend multiple paragraphs Blogging about this great new opportunity (how thrilled they are to be joining such a world-class team, the people and clients they will be working with, how important of a step this is in their professional development, etc.). There's a big Marketing lesson here. digital marketing. marketing lesson. You or your customer?"
DIVA MARKETING BLOG | THURSDAY, JULY 16, 2009
[Marketing] Social Media Idea Management: An intellectual capital hustle?
think of it as raw, informal, qualitative, real time or what should be the "first listening post" in your marketing research strategy. Other than trade shows, there are no business initiatives that I know of where marketers can hang out with their customers. Establishing an authentic presence in social media is where many marketers fall down. For now it seems that companies are using it in a traditional media/marketing way. Imagine this scene - You've invited me to your home to discuss my ideas that may help you. fill in the blank. We find our way to your house.
CONVERSTATIONS | WEDNESDAY, MAY 27, 2015
[Marketing] Why Curation Works: 10 Reasons to Cultivate Good Content
Test the Market : Try out new topics or themes to see if your intended audience embraces such things. You’ll get ideas on whether new products or practices will serve your market. Sharing good content, being the resource for your customers, continues to be a great way to build value into your business relationships. Some of the most popular platforms and practices reward good content curation. Facebook, Pinterest, and Twitter are examples of today’s “water-cooler” conversation and how friends connect around content. So will page depth and inventory.
ENGAGING BRAND | WEDNESDAY, APRIL 15, 2015
[Marketing] Show 529 – Leading Digital Strategy For Business Growth
Is e-commerce a channel, market or part of my business structure? Can we learn to lead digital strategy rather than manage it on a day to day basis? That is the question on this weeks award winning Engaging Brand podcast. Professor Chris Bones and James Hammersley of Good Growth join me to talk about their ideas from Leading Digital Strategy: Driving Business Growth Through Effective E-commerce. We discuss. Is digital a business tactic or a business strategy? What role does digital play in delivering your customer proposition? What is omni-channel retailing and how do we maximise it?
ENGAGE | FRIDAY, MARCH 25, 2011
[Marketing] More Please: Why I Welcome the Technology Overload with Open Arms
We deserve a break from the drudgery of end-of-the-world news reports and crashing stock markets to enjoy these wonderful creations. I had my MacBook open on my older brother’s couch one lazy afternoon, busy browsing the Internet for nothing remotely important. My iPhone happily chirped that I had a message. found my phone wedged under some couch cushions, and fired back a response within moments. picked up my Kindle, downloaded a book, and read the opening lines before being interrupted by my nephew. Now, he wanted to look up pictures of trains on my computer. Are we too connected?
WEB METRICS GURU | WEDNESDAY, MARCH 30, 2011
[Marketing] Salesforce acquires Radian6 for $326 Million Dollars
There will be few independents left – clearly the time to sell is now … it will be difficult to compete with the research and marketing dollars that bigger companies can offer unless the platform has some niche needs it fulfills - and if it is that good, it will eventually be acquired anyway. Acquisition rumors have been going around since last Spring Radian6 was going to be acquired and now Radian6 has been acquired by Salesforce.com in a largely cash deal with $326 Million dollars – $276 million cash and $50 million stock, as of today, March 30th, 2011. salesforce.
ONLINE COMMUNITY STRATEGIST | WEDNESDAY, MAY 19, 2010
[Marketing] Building community through contests: Boar's Head gets it right.
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Building community through contests: Boar’s Head gets it right May 19, 2010 in Community Building | Tags: "Boars Head" , "EverRoast Dare 2 Prepare" , "facebook contest" , "online contests" Creating contests using social media oftentimes seems like the easy way out. just read about a new contest being launched by Boar’s Head that will seemingly do all of the above. That’s right, they actually have to cook it.
BARE FEET STUDIOS | TUESDAY, APRIL 20, 2010
[Marketing] Rox Talks Video Ads & Next Level Hawaii
Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Aloha , Podcasts , Video > Rox Talks Video Ads & Next Level Hawaii Rox Talks Video Ads & Next Level Hawaii by Roxanne Darling on April 20, 2010 I am launching web cam conversations with you this week. It’s the one form of video I have not done very much though the idea of it appeals to me a lot. At least for high value, internet savvy consumers like me.
PROBLOGGER | TUESDAY, JULY 22, 2014
[Marketing] How Social Media Can Affect Your Search Engine Rankings
Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media. Companies, too often, omit their social media marketing strategy from their SEO strategy, which is a grave mistake. The combination of SEO and social media platforms such as YouTube, Facebook, Google+, Twitter, LinkedIn, and Pinterest can be overwhelming for big as well as small business marketers. Source: comScore. Source: SEL. Facebook.
JEFF ESPOSITO | WEDNESDAY, APRIL 24, 2013
[Marketing] Would you pay for an adless Facebook?
We’re all marketers (or critics) – as someone who works in marketing, I like to see what other companies are doing. Targeted marketing – Facebook has a boatload of data on all of us. Each like, share, click or status update gives marketers another data point for them to target on. A few weeks back there was an article on a patent application that Mark Zuckerberg had placed. The patent showed mock-ups to create an ad-less version of Facebook for users wishing to pay to remove the ads. The main reason is that we all like the saying, “ If it’s free, it’s for me.”
SOCIALNOMICS | MONDAY, DECEMBER 15, 2014
[Marketing] Online PR: The Big Three
As the fields of public relations, social media and marketing becoming more integrated, the practice of online PR is becoming increasingly important in order to stand out on multiple platforms. Owned – Everyone knows that content is king, and with the rise of content marketing more businesses are opting to create their own. As the different types of media become more closely entwined it seems that digital marketing campaigns are beginning to reflect that. Trend Related. Cause Related. Trend Setting. The Peso Model: Paid, earned, shared and owned media.
DIGIGEN | THURSDAY, MARCH 24, 2011
[Marketing] Why Bad Research could Kill Social Media’s Credibility
The client had recently attended a conference where big players such as Unilever were saying that data is killing marketing. At that point in time I didn’t think that was the case, but actually perhaps she was right. I don’t think data is killing marketing, but I do think bad research, pointless numbers, or data lacking real insight is. I recently had a really interesting conversation with a favourite client. We “clashed over a chart I produced saying that insight and data are what drives digital strategy. Interesting. continues below…).
SOCIALNOMICS | MONDAY, MAY 9, 2011
[Marketing] LinkedIn IPO on NYSE (LNKD) $3 Billion Valuation
Historically many tech companies (Microsoft, Google, Intel) list on the Nasdaq Stock Market. LinkedIn, the “Facebook for Business,” will list its IPO on the New York Stock Exchange (NYSE). This This move follows music site Pandora and China’s largest social network Renren (RENN), which also chose the NYSE over the Nasdaq. Historically The Mountain View, California-based LinkedIn IPO plans to raise as much as $175 million in an initial public offering under the symbol LNKD. According to Reuters the LinkedIn IPO: 7.8 million shares at $32-$35/share. LinkedIn earned $15.4
TAYLOR MAREK | MONDAY, JANUARY 12, 2009
[Marketing] My First Laptop
and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? You are able to choose the color on your laptop, and I picked the midnight blue. When it first came, I unpacked it and started it up. It ran Windows Vista Home Edition. Both games performed very well. channel.
TAYLOR MAREK | THURSDAY, APRIL 2, 2009
[Marketing] How are my Spiritual Birthday and this Blog related?
and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me How are my Spiritual Birthday and this Blog related? April 2, 2009 by Taylor Marek Well, very simple.
TAYLOR MAREK | SUNDAY, JUNE 14, 2009
[Marketing] Writing a Book
and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Writing a Book June 14, 2009 by Taylor Marek This is something I am seriously considering doing.
TAYLOR MAREK | FRIDAY, AUGUST 7, 2009
[Marketing] Follow Friday Challenge, Week 1 #FFwk1
and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? What I want to do is give you a FREE 30min consultation with me. will be giving away one spot every week on Friday in conjunction with the “Follow Friday meme brought about through Twitter. What will it be on?
TAYLOR MAREK | SUNDAY, JULY 18, 2010
[Marketing] Important Announcement
and Why Google Wave? (1) Real-time Twitter Feed Popular Posts How to write a Check (3540) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? will be moving to Taiwan for a year with my sister to teach English in the schools. This is the best opportunity God has shown us yet, and from what we can see, this will open so many doors and new opportunities. Memberships do.
WEB METRICS GURU | THURSDAY, DECEMBER 30, 2010
[Marketing] Social Media Monitoring needs Motifs and Relationships
And to end this post it should be obvious by now why this kind of analytics is literally impossible to imagine in just about any marketing/PR/MarCom firm even though what it delivers is actually what clients want and need in the first place - true insight … it takes a bit more time to do than firms are willing to commit to, or let the analysts devote, and the vocabulary of PR (based on Spin) is antagonistic to analytics which essential nature is a search for the truth of a situation, often by triangulation. Here goes. Gary Angel: What to Demand in Your Social Dashboards?
BLUE FOCUS MARKETING | TUESDAY, JUNE 17, 2014
[Marketing] [VIDEO] Watch @MNBurgess Discuss “The Rise of the Social Employee” at @tedxnavesink @TEDx @SocialEmployee #SocBiz
The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. Last month, I had the great honor of presenting a talk at TEDxNavesink ( @tedxnavesink ) at Two River Theater in Red Bank, NJ. My sincerest thanks to everyone at TEDxNavesink for inviting me to be a part of this fantastic event. It is always a pleasure to work with people who are so generous with their time, feedback, and enthusiasm.
TWIST IMAGE | TUESDAY, NOVEMBER 22, 2011
[Marketing] Newsjacking Turns You Into The Expert
As news broke last week that Amazon started selling its long-awaited entry into the tablet (and iPad led) market ( Kindle Fire ), many eyes were raised, waiting to see what those who would get their fingers on it would think. Amidst the reviews, anticipation and excitement came a secondary story: best-selling business book, author, David Meerman Scott (author of The New Rules of Marketing & PR , Marketing Lessons from the Grateful Dead , World Wide Rave , Real-Time Marketing & PR , etc.) marketing lessons from the grateful dead. Newsjacking. right now.
IDACONCPTS | TUESDAY, NOVEMBER 2, 2010
[Marketing] Score $5 Movie Tickets TODAY ONLY
Since this is technically a local deal, the landing page has been primarily designed for the local market who gets the daily email, but these tickets are redeemable nationwide! Dear readers of idaconcpts.com, I just got a tip from Groupon that they have a $30 for 6 movie tickets offer (that’s just $5/ticket!). But wait…it gets better. These are premium movie tickets, which means they’re good for IMAX, first runs, etc. Note: IMAX tickets in some cities cost more than the $10 voucher, so you’ll have to pay the difference. Email this to a friend? Tweet This!
BILL HARTZER | WEDNESDAY, AUGUST 18, 2010
[Marketing] Survey: Third of Companies Use Social Media to Promote Their Business
As companies emerge from 1 of the steepest economic downturns in history, they understand the significant reach and importance of using social networking to market and rebuild their organizations. brand new CareerBuilder survey reports that 35 % of employers use social media to market their company. Businesses of all sizes and industries report utilizing social networking to market their companies. According to a brand new survey by CareerBuilder , one-quarter of businesses leverage social media to recruit and research possible staff. — Company awards – 9 %.
SIMON MAINWARING | THURSDAY, JUNE 14, 2012
[Marketing] Huge thanks on our one year anniversary
It was a New York Times, Wall Street Journal and Amazon bestseller, and strategy+business voted it the Best Marketing Book of 2011 , which was hugely encouraging. So as we look back over the last year, we feel excited about the progress, so grateful for your support, and committed to double down our efforts to help brands become more purposeful and non-profits become better marketers to improve the lives of others. At the risk of sounding like an old man, it’s amazing how time flies. And every effort by an individual or an organization makes a difference.
WEB METRICS GURU | SATURDAY, JULY 23, 2011
[Marketing] Some Radian6 Insights and other news – Web Journal
Here’s the Visit-Level Segmentation for one Visitor Type (Consumers) on a Technology Site with various components including ecommerce, customer-support, supply-chain, branding, and marketing operations. Wow! A year of work, now materialized. Anyway, I meant to write about something I observed this week – eliminating noise in Social Media Monitoring and Analytics and came up an interesting idea that reminded me of what I saw in Collective Intellect CI:Insight earlier this year, when I still had access. NetBase, follows with similar functionality but it’s not visual (yet).
SOCIALFISH | FRIDAY, AUGUST 2, 2013
[Marketing] Freedom of Speech and Social Media in the UK
—————– The Webmarketing group provide Search Engine Optimisation and Social Media news , services and opinions from the UK and are actively interested in all things media and marketing, particularly with regard to the impact of google’s ongoing algorithm updates. This is a guest post by Jake Redknapp, who writes on the behalf of the Webmarketing Group (who are based in the UK) , For more information about them, please see the bio at the end of this article. ———— . We’re free to speak our minds – or are we?
DIVA MARKETING BLOG | FRIDAY, JULY 2, 2010
[Marketing] Extreme DIY Social Media Media Blogger Relations Training For PR/Ad Agencies
All they see is "media." One could make a case that most marketing and public relations higher education courses don't cover earned media well if at all. Extreme DYI Social Media Blogger Relations Training - A Four Week 12 Step Program Week One - Understanding Social Media Step 1 Read: Social Media Marketing GPS , my free eBook for an over view of social media. Follow that with: The Hyper-Social Organization , Naked Conversations , The Digital Handshake The New Rules of Marketing and PR - Second Edition. Look Seems that PR people think that I am a media outlet.
CONVINCE & CONVERT | TUESDAY, JANUARY 28, 2014
[Marketing] Why Char-Broil’s Blogger Outreach Program Gives Me the Warm and Fuzzies
A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. Foster your relationships and stay inspired by keeping up with your favorite content marketing/social media bloggers and always seek out campaigns (like this one) to inspire creativity in your strategy. Kristen Matthews is the marketing and community manager at GroupHigh , a blogger identification and analysis platform. So I created one. Naturally, I wanted to know more. Enjoy! Love it.
CONVINCE & CONVERT | WEDNESDAY, APRIL 28, 2010
[Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. 100 Science of Inequality – Finding The Mass Influentials Among Your Customers | Social Media Marketing | Social Media… [link] [link] Top ? First blush, I'd want to differentiate between marketing to this influencers and communicating with them. million followers on Twitter? Fly more miles, get priority seating on an airline.
SOCIAL MEDIA STRATEGERY | SATURDAY, JANUARY 10, 2009
[Marketing] Why Social Media is Scary | Social Media Strategery
link] 5 life lessons I learned from social media this week « Direct Marketing Observations [.] Marketing Conversation™ [.] link] Best Internet Marketing Posts of 2009: Social Media, SEO, PPC, Small Business, Web Design, and More » Techipedia | Tamar Weinberg [.] link] Best Internet Marketing Posts of 2009: Social Media, SEO, PPC, Small Business, Web Design, and More » Techipedia | Tamar Weinberg | Business-Blog-Consultant [.] link] Beste Internet Marketing berichten van 2009 « Narrowcasting & Digital Signage weblog [.] Government 2.0 Really?
JEFF KORHAN | MONDAY, NOVEMBER 22, 2010
[Marketing] Superheroes Have Flaws Too
Tags: Awareness Community Marketing Social Media Captain America Hulk human Iron Man Jeff Korhan Marvel Comics persona social media Spider Man Stan Lee
CONVINCE & CONVERT | WEDNESDAY, SEPTEMBER 4, 2013
[Marketing] Facebook is Getting More Two-Faced By the Day
Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Facebook is Getting More Two-Faced By the Day is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about two new announcements from Facebook that appear to come from opposite ends of the philosophical spectrum. Maybe. Or Maybe Not. Look, I’m not personally a fan of memes, as I think they can chip away at brand value.
PROACTIVE REPORT | FRIDAY, AUGUST 28, 2009
[Marketing] Social Media Adoption Now Over 80%
No matter who you market to, and in what country, you need to know what your customers are doing. For the past few years Forrester Research has been tracking the adoption of social media in different categories: Creators, who write content and make podcasts and videos. Critics, who post comments, ratings and reviews. Collectors, who use RSS Feeds to gather information, those who tag and share content. Joiners, who create profiles on social networking sites and actively use those sites. Spectators, who read/listen/watch the content created by others.
GET SOCIAL PR | TUESDAY, SEPTEMBER 7, 2010
[Marketing] Three New Media Public Relations Writing Tips Journalists Love
If you’re running a small business and don’t have the budget for big-box public relations and marketing assistance, or are a diehard DIY(er), writing new media news releases that get you free ink in the local paper can be a cinch. Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Johnson Three New Media Public Relations Writing Tips Journalists Love September 7, 2010 Small business owners want their work to count for something. There needs to be a return on their investment, or it just ain’t worth it. White: Vigorous writing is concise. That’s more work for him.
WRITTENT BLOG | MONDAY, APRIL 7, 2014
[Marketing] 5 Secrets of Blog Posts that Go Viral
Every marketer ought to delve into Mark Hughes’ book Buzzmarketing. For marketers, examples of “safe” taboo content topics could include: Are you unhappy with your outsourced content? Will the content marketing bubble pop? How much do content marketers earn? 2. Consider taking a wildly different look at a commonplace topic, or emphasizing the unusual in your next piece of content marketing. The post 5 Secrets of Blog Posts that Go Viral appeared first on Inbound & Content Marketing Hub. Actually, neither is budget. It’s crafted by smaller brands.
GEOFF LIVINGSTON | MONDAY, NOVEMBER 10, 2014
[Marketing] Eating Dog Food
But good marketing is good marketing. Quality marketing includes social as part of the overall strategy today, I don’t care what kind of business you have. Sign up for the monthly marketing mash-up. Sometimes you have to do things because they are right, even though you don’t want to. yielded to staff pressure last week, and committed resources to doing more with our Tenacity5 Media social media accounts. We have to eat our own dog food here. Why not engage in social before now? parallel can be drawn to blogging in the 2015 era. Walk the Talk.
JACOB MORGAN | WEDNESDAY, NOVEMBER 21, 2012
[Marketing] The Risks of Not Investing in Collaboration
As the new workforce enters the market, organizations that do not adopt emergent collaboration solutions will be perceived as old-fashioned, not innovative, and not accommodating. Lowe’s experienced this firsthand when an employee shared an idea internally for a demo she had been doing to market a product (she was showing the ease of cleaning paint from a Teflon tray). All good chess players understand the risks of the moves they make on the board and the consequences that can result. Inability to Stay Competitive. This is a risk that organizations cannot afford to take.
TWIST IMAGE | FRIDAY, SEPTEMBER 19, 2014
[Marketing] How To Make Your Content Move. Think Like Jerry Seinfeld.
You will have to pay close attention, but there are tons of nuggets that are completely transferable to any brand thinking about content marketing and how to tell stories that work and inspire when most people are watching them graze by on their mobile devices. content marketing. After you watch the video at the end of the post, you will think differently about your content. Promise. Have you had a chance to check out Jerry Seinfeld ''s wildly successful online series called, Comedians In Cars Getting Coffee ? It''s great. Let''s start there. It''s very human. It''s very real.
SOCIALNOMICS | WEDNESDAY, JULY 3, 2013
[Marketing] 5 Ways to Build Your Brand on Instagram
Underneath is a powerful marketing machine if harnessed correctly. Hashtags help brands enter the conversation and get a little free marketing, but make sure to use both brand-specific as well as generic hashtags to reach as wide an audience as possible. Instagram is billed as the fun and quirky way to share photos, but don’t let it’s playful exterior fool you. Instagram’s popularity is growing everyday as the site currently hosts 130 million monthly active users with 45 million photos and one billion likes shared per day. Hashtag It. Not sure what hashtag to use? Get Personal.
CONVINCE & CONVERT | WEDNESDAY, APRIL 20, 2011
[Marketing] Don’t Ignore Social Media’s Research Value
According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant). Let’s say a company decides to use Facebook as a market research tool. Consequently, by asking your Facebook fans to participate in your market research program, you are potentially generating $18,400 worth of equivalent research value. Let’s do note for the record, however, that market research on your Facebook page is not a random sample, and has other methodology issues.
MICRO PERSUASION | TUESDAY, JUNE 15, 2010
[Marketing] Mind Map: Three Digital Trends for the New Decade
have been giving a talk recently on the three key trends that marketers will need to adapt to in the new decade: 1) the move from a a web of pages to a web of streams, 2) the challenge in becoming more digitally visible in an age of too much noise and 3) the need to become more data driven in everything we do - and with a do-it-yourself attitude (DIY). Three Digital Trends for the New Decade. Have you tried mind mapping? I am a mind mapping fanatic. find that it really helps me think through challenges and develop innovative solutions. Chris Brogan too is a fan. Permalink.
FRESHNETWORKS | THURSDAY, OCTOBER 28, 2010
[Marketing] Royal Sun Alliance and Nasza-Klassa: Social media in Poland
One such person that I met was Roberto Hortal Munoz , the eBusiness Director for RSA (Royal Sun Alliance) Emerging Markets. He has a great interest in social media for financial services and over a brief lunchtime chat he told me about Poland’s first financial services social networking game, “National Driving Test , that was created by Link4 – part of the RSA group and the market leader for direct insurance in Poland. RSA’s National Driving Test game was launched in February this year on Poland’s equivalent of Facebook , Nasza-Klasa. Tweet This!
SOCIALFISH | WEDNESDAY, NOVEMBER 2, 2011
[Marketing] Interview with ASAE’s Community Manager, Mandy Stahl
Where does it sit in the structure of ASAE, and what are the main tasks you’re responsible for? I am located in the web strategies department, which is under the broader communications department under Robb Lee, Chief Marketing and Communications Officer. I work with the rest of the web team to make sure our social media efforts reflect our overall online strategy as well as work closely with the rest of the communications department. Any questions for Mandy? Please post in the comments! 1. What were the pros and cons? also have to think about things in a different way.
JACOB MORGAN | SUNDAY, JANUARY 3, 2010
[Marketing] Do Companies Have Control Over Their Brands?
TAGS: brand control , companies controlling brands , do companies have control over their brands , social media control This entry was posted on Sunday, January 3rd, 2010 at 8:10 pm and is filed under Social Media Marketing. recent example of a flawed brand in the US could be the Whole Foods Market saga. But the key to the story is that a few misplaced words by the owner of Whole Foods Market, John Mackey, completely undermined the Whole Foods Market brand, and the customer perception of their brand. Were Whole Foods Market in control of their brand?
WAXING UNLYRICAL | WEDNESDAY, AUGUST 29, 2012
[Marketing] Toon Time: Nice to Tweet You
Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). Ed: seeing as how it’s “holiday week” here in the U.S., we decided to give the WUL team a bit of a break. So we’re re-running some older posts … not necessarily the ones that got huge numbers of comments, but the ones that are personal favorites of the team. ” Us too.
SOSHABLE | SUNDAY, NOVEMBER 3, 2013
[Marketing] A Premature but Useful Recap of Social Media in 2013
For example, 36% of marketers have found a customer via Twitter this year. Just as Christmas lights are already going up with a month and three weeks to go, so too will the onslaught of “best of 2013″ and “2013 year in review” posts start finding their way into your feeds. It’s natural. First isn’t always best, but at least it’s first, right? It’s not a high number but it goes to show that the notion that “people don’t buy things through Twitter” might be false. Now, if you’re selling $1.99
ARI HERZOG | FRIDAY, DECEMBER 31, 2010
[Marketing] Seeking Guest Authors for Weekly Series
Do you have a strategy or tip on social media marketing you’d like to share with other readers? Want to be featured with other guest authors ? If the answer is yes, consider writing for me. I’m looking for people to write about best practices in social media and how different tools can be used in new and innovative ways. Maybe you have your own blog and seek a new audience. Maybe you write a paper diary and would like to try your hand at a web blog post. Maybe you are skilled in something and want to share your expertise. Bloggers, writers, scribes, storytellers: I want you! Interested?
CONVINCE & CONVERT | WEDNESDAY, SEPTEMBER 15, 2010
[Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
More from Convince and Convert 7 Deadly Sins of Social Media Blastoff for My New Social Media Newsletter The Social Media Reality Show Convince and Convert Recommends Using Social Media Right – For You (Danny Brown) Social Media for Good (Danny Brown) Social Mastermind / Social Media for Social Change (Danny Brown) Tagged as: content marketing , humanization , infographics , social media , social media strategy , social media success , storytelling Did you enjoy this blog post? They’re the basics of marketing. link] The Redhead Jay – in love with the infographic!
FEVER BEE | FRIDAY, NOVEMBER 19, 2010
[Marketing] Big Crowds
Marketers are fantastic at getting crowds. Marketers attract crowds, community builders weave relationships. Unusual things attract crowds. Big events, celebrations, ceremonies, police arrests, traffic accidents. Big, unusual, things nearly always attract a crowd. They do something big, promote it, and a crowd gathers. It doesn't matter if it's online or offline, unusual things will attract a crowd. The problem with crowds is they’re temporary. Sure, they can be big, but they dissipate once the event/activity/whatever brought them together is over.
SOCIALNOMICS | THURSDAY, AUGUST 29, 2013
[Marketing] Social Media Tips and Tricks for Professionals
It can also be an efficient way to market you as a professional. Whatever platform you choose to use to market yourself professionally, you want to ensure that your most current information is provided. Twitter is also about sharing and not marketing yourself. Today’s social media is not just about keeping in touch with friends and family. There are very real benefits to tying your professional persona to social media , and here we provide some helpful hints for doing so. Facebook as a Vehicle for Your Professional Information. Put Your Real Self Out There.
BILL HARTZER | THURSDAY, MAY 7, 2009
[Marketing] Reputation Management Seminar to be Held in Dallas Texas May 13
Well, if you’re going to be in the Dallas, Texas area this month (on May 13, 2009), then you might want to check out the online reputation management seminar being held by the Dallas Search Engine Marketing Association, the local search engine marketing association that I founded a few years ago. On May 13, 2009 at the Renaissance Hotel In Richardson Texas, the Dallas Fort Worth Search Marketing Association will be hosting a panel discussion about “Reputation Management – tools, tips and techniques for monitoring, protecting and defending brand reputations online”.
ACIDLABS | SUNDAY, JULY 1, 2012
[Marketing] Why acidlabs embraces the carbon tax
It’s an initially fixed price system that ultimately transitions to a market mechanism. First, it’s really not a tax. Next, despite the protestations of the rent seekers and the political opponents, it’s far better to do something than nothing in response to anthropogenically-caused climate change. No matter how small that response is on a global basis, it’s something. Waiting on the other major polluters to act is a game not worth playing. Third, in spite of what some would have us believe, Australia is by no means the first country to do this. Really, you’re hurting? No, you’re not.
DANNY WHATMOUGH | SATURDAY, FEBRUARY 11, 2012
[Marketing] Brainstorming: can you force creativity?
Anyone that has worked in marketing will be familiar with the concept. Brainstorming. You get a ton of people in a room and get them to try and be creative for an hour or so to come up with ‘ideas’ I’ve even been on ‘brainstorming training’ where tips and tricks for better brainstorming are unveiled. have to admit that it is a process that never seems particularly effective. Can you really force creative processes? So an article on C.Design by Cliff Kuang entitled “The Brainstorming Process Is B.S. But Can We Rework It?” One size?
ARI HERZOG | WEDNESDAY, JANUARY 8, 2014
[Marketing] 19 Twitter Best Practices That Show the Real You
You may not know I curate a Twitter list that includes over 300 social media managers and marketing professionals at some of the world’s most well-known organizations. manages digital marketing for Remy Cointreau. frequently peruse the list to get inspiration. Among those represented are Jetblue, Sony, McDonald’s, Lockheed Martin, Keurig, Walmart, MTV, and Coca-Cola. Here are examples of tweets from today that have no links and no mentions of other people. Most of the time their tweets promote their employer, their industry, or social media in general. It felt great!
IMAGINE YOUR REALITY | WEDNESDAY, JUNE 9, 2010
[Marketing] Are you taking care of yourself?
The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Are you taking care of yourself? Posted June 9th, 2010 by admin and filed in business Tags: taking care of yourself , work-life balance , workaholicism View Comments Running a business can be hard.
IMAGINE YOUR REALITY | WEDNESDAY, JUNE 30, 2010
[Marketing] Information filtering and social behavior
The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? It seems to me that information, along with becoming the new currency, via social networks, is also an addiction of sorts. People become addicted to the internet and to the information it can provide to the point that it impacts their lives negatively. Twitter provides an excellent form of social filtering with the Lists feature.
IMAGINE YOUR REALITY | MONDAY, JULY 12, 2010
[Marketing] Why resting on your laurels doesn't work
The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? really admire the fact that he doesn’t rest on his laurels. He has every right to, because he’s done a lot with his business, but he’s always trying to innovate and change and offer the same to people he works with. Business doesn’t stay the same and neither can you. Imagine Your Reality.
IMAGINE YOUR REALITY | MONDAY, JULY 26, 2010
[Marketing] Are you advertising too much?
The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Are you advertising too much? Additionally, he had a link to his amazon wishlist, if you found his article helpful…the premise being that you would buy something for him. Imagine Your Reality.
IMAGINE YOUR REALITY | THURSDAY, AUGUST 12, 2010
[Marketing] Relationships first, bottom line second
The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? It’s quite a compliment to get from a client, but it also illustrates my own philosophy. Relationships first, bottom line second. Many businesses focus on the bottom line first. But I also see questions as an opportunity for building relationships. also think that business is never just business, but also relationships.
IMAGINE YOUR REALITY | THURSDAY, AUGUST 26, 2010
[Marketing] Are you monitoring what people are saying?
The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Are you monitoring what people are saying? That point is that people are making it easier and easier to find out what they have to say and what they are doing all the time. Imagine Your Reality.
IMAGINE YOUR REALITY | WEDNESDAY, SEPTEMBER 15, 2010
[Marketing] Four tips for social media policies
The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Businesses need to also consider employee participation on social media when developing policies in order to make sure that employees are on the same page as the business. Businesses will inevitably get a negative comment or complaint from a disgruntled customer. Along with this practice is: 2. Imagine Your Reality.
IMAGINE YOUR REALITY | WEDNESDAY, SEPTEMBER 15, 2010
[Marketing] My Speaking Plans for 2011
The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? For 2011, my goal is to get more speaking opportunities and ideally to expand to an international audience. would like to be doing up to four paid speaking engagements a month. Book Taylor Ellwood to Speak Fill out my contact form. Thank you! I’m grateful for any speaking opportunities I get. Imagine Your Reality.
CONVINCE & CONVERT | WEDNESDAY, JULY 2, 2014
[Marketing] How Your Brand Can Win Over Online Customers One Skeptic at a Time
Knowing how your customers perceive you gives you a benchmark to measure progress and helps you know how to proceed with marketing to improve your brand perception. 2. It’s one thing to work to understand where your brand fits into the market, but it’s another to remain relevant. Image via BigStockPhoto.com Have you ever noticed how proud parents look at their toddlers’ crayon scribbles as though they’re admiring a Picasso painting? As humans, it’s easy to become biased when we’re attached to something. The way we see things doesn’t always match up to reality.
VIPER CHILL | THURSDAY, APRIL 15, 2010
[Marketing] Six Figure Writing: My Journey from English Failure to Blogging.
Bum Marketing Bum Marketing is a phrase coined by Travis Sago for his free course that burst onto the scene a few years ago which taught people how to make money through article marketing. As I said with Bum marketing, I don’t think this is a great long-term strategy if you’re looking to make a serious amount of cash. Home What the F ? Cloud Living Say "Hi!" The one who openly told me in front of 28 other students that “writing is not for you. Read, and Then Read Some More Many copywriters say that writing is the best way to improve your writing.
DANNY BROWN | WEDNESDAY, SEPTEMBER 15, 2010
[Marketing] Why I'm Loving the Livefyre Comments System - Danny Brown
You might also like: Why Loyalty and Mobile Marketing is the Future for Retail Why I’m Loving expo-MAX Analytics The Indecision of Being a Blogger Tags: better blogging , blog comments , livefyre 67 voices - share yours! Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Why I’m Loving the Livefyre Comments System September 15, 2010 67 voices share yours! Share 1 save Regular readers of this blog will have noticed the introduction of the Livefyre comment system. – it actually expands it. Maybe.
KIKOLANI | THURSDAY, JULY 12, 2012
[Marketing] 10 Ways to Increase Return Rates on Your Blog
Inbound marketers know the principle of making yourself useful. This is a guest post by Laura Moisei. Bounce rates are not a foolproof parameter for measuring exit stats and the effectiveness of your blog promotion. Even more important is the return rate, the number of loyal visitors that bookmark your website and constantly come back to spend some more time here. Do you work actively to improve return rates? Returns can be monitored from the statistic of non-unique visits in your analytics, which can at times outstate the number of different people by two, three or even four. Bonus Tip.
SPIN SUCKS | MONDAY, DECEMBER 6, 2010
[Marketing] Why Groupon Should Have Taken the Google Deal
Now don’t get me wrong, I’m a huge tech company fan, and an even bigger fan of the power and transparency of social marketing. Besides, they’ve already made the only social media movie they are going make. I don’t think they’ll see this kind of offer again, even in the public markets. He founded Rowdy.com , a social network and media company for sports fans, and is now VP of marketing for a renewable energy company in Charlottesville, Va. Six billion dollars is a LOT of cash for a digital business, no matter how mature. Remember Pets.com?
CONVINCE & CONVERT | MONDAY, SEPTEMBER 20, 2010
[Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. disclosure: MarketingProfs is a client) Their State of Social Media Marketing report – a comprehensive survey of more than 5,000 marketers – is filled with more than 225 charts and graphs about all things social media. believe it to be the most complete picture yet painted of how marketers are thinking about and deploying social media.
NOWSOURCING | TUESDAY, JANUARY 29, 2013
[Marketing] ‘Infographic Advice from the Experts’ Interview
What advice would you give someone starting out in the world of infographics/content marketing? Being an infographic design company, we consider ourselves experts in the field, and apparently so do others. In the U.S edition of ’Infographic Advice from the Experts,’ Neo Mammalian Studios asked our very own President, Brian Wallace, some great questions about infographics. Check out Brian’s answers below. 1. There are many amazing infographics out there. Use them as inspiration. 2. What is the best infographic/linkbait you have ever seen? GOOD.is. Blog Featured
STEVE RUBEL | WEDNESDAY, OCTOBER 6, 2010
[Marketing] Corporate Use of Social Media is Untapped as Most Lurk - Deloitte.
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 7 Oct 2009 Corporate Use of Social Media is Untapped as Most Lurk - Deloitte Study Deloitte is out with a new study that finds "continued maturation of the enterprise’s use of communities and social media." However, participation levels remain low as most just lurk. Summary follows or can be found here. Rubel also explores these topics on his site and in monthly columns for Forbes.com and Advertising Age.
SOCIALFISH | TUESDAY, FEBRUARY 1, 2011
[Marketing] Link Love Monthly: Best of January 2011
The Social Media Marketer’s SEO Checklist – SEOmoz. I can’t find you: Search Engine Optimization Basics for Associations (Part 1) – Ray Van Hilst. 10 Digital Marketing Industry Pet Peeves – Going Social Now. things every marketing technologist should know – Scott Brinker. 3 Key Roles to Make Your Social Team Scalable – Jay Baer. Here’s a monthly selection of links to some of the most interesting posts that we’ve read and shared over the last 30 days. Toolbox. Twitter for Mac – Twitter blog. – Jesse Stay. How PR 2.0
SOCIALIZED | FRIDAY, JUNE 4, 2010
[Marketing] BP Destroyed the Gulf, So Forget Your Brand. Huh?
And no amount of good or bad PR, marketing, advertising, or social media can change the essential nature of a company. That seems to be the basic premise of a recent post by Leroy Stick , the creator of the wildly popular Twitter account @BPGlobalPR , a biting satire of British Petroleum’s feeble PR (and clean-up) efforts in one of the worst toxic incidents in world history. Stick is an awesome writer, and @BPGlobalPR is a superlative bit of parody that is actually doing some good. But I think he doesn’t grasp the modern meaning of “brand” when he writes: “FORGET YOUR BRAND.
LOUIS GRAY | WEDNESDAY, SEPTEMBER 15, 2010
[Marketing] RSS or RIP, the Results Always Trump the Methods
One company's closure when more and more are getting in the game doesn't indicate the closure of the market, but instead, a milestone. Disclosures: I am VP of Marketing at my6sense. The last few days in my RSS readers have had me feeling like we are in the middle of blog post reruns - the best of 2009 edition. Within the bolus of hundreds of new items welcoming my every visit to Google Reader , the debate flared up again this week as to whether the very act of consuming content within an RSS reader was a dying one. The premise of the entire debate is broken. It is evolution.
SMALL BUSINESS MAVERICKS | TUESDAY, APRIL 21, 2015
[Marketing] 7 Ways To Differentiate Your Site
It’s always important to stand out among your competitors, and this is particularly true when it comes to internet marketing. If your business site isn’t what the consumer and search engines are looking for, there’s not much reason to pick you over your rivals. So how can we differentiate our site? Armando Roggio gives us 7 Product Detail Page Differentiators for 2015 on Practical Ecommerce, and while he is specifically targeting the product detail page, I think there are some lessons to be learned. Multiple images of each product for more comprehensive views.
WISDOM LONDON | TUESDAY, JANUARY 4, 2011
[Marketing] Ever Wondered About….Pummelvision? « Wisdom London
For marketers and communicators, it could provide a tool with which to create and share a really quick and slicker-than-average asset, for free. Wisdom London Creative Communications is our world… « Ever Wondered About…Quora? Ever wondered about…Usability Testing? » Ever Wondered About… Pummelvision? What is it? Really simple: Pummelvision lets you grab photos from Flickr, Facebook, Dropbox and Tumblr, put them all together and create a slideshow video. Or as Pummelvision puts it, “make your life flash before your eyes”. Why should I care? link] [.]
FIFTH GEAR ANALYTICS | WEDNESDAY, AUGUST 24, 2011
[Marketing] SIGMA Brought It to the Ad Council A-Games.
As a supporter of the Ad Council, SIGMA Marketing Group sent a team of dedicated employees to partake in the golf tournament. Earlier this week, the Rochester Ad Council hosted their annual summer event - The A-Games. We set out to take the tournament by storm and win it as a way to honor our teammate and EVP of Client Services Jim Dellavilla's birthday that same day
COLLECTIVE THOUGHTS | TUESDAY, JUNE 4, 2013
[Marketing] Salary Guide for UX Jobs [Infographic]
To learn more about the UX job market, check out this infographic presented by Onward Search. There are many cities in the US in which UX professionals are in-demand, particularly if they are in development or design. New York is first in both job postings and salary level, followed by San Francisco and Seattle. 2013 Onward Search. Infographics salary salary guide ux
DREW'S MARKETING MINUTE | THURSDAY, AUGUST 1, 2013
[Marketing] Building a great brand means going the extra mile
If I was the Director of Marketing for Briggs & Riley, here’s what I would do different: When someone buys one of our bags and registers it (with the serial # etc) I would send them a hand signed thank you note from the CEO/President, welcoming them into the B&R family and inviting them to join our customer exclusive club. The post Building a great brand means going the extra mile appeared first on Drew's Marketing Minute. My Briggs & Riley bag. Want a great brand? Building a great brand means going the extra mile. Let me give you an example. Lovely.
IMAGINE YOUR REALITY | FRIDAY, MAY 31, 2013
[Marketing] Sales and networking blues
think with sales, marketing, and really any other aspect of business, the business owner needs to be attending classes and reading books and implementing all of the above on a regular basis. One of the tasks that I have assigned myself is to get more targeted in everything related to sales, including marketing and networking. You want to increase sales and to do that you need focus in everything you do, asking is this activity connecting me to my target market. thought it was an interesting point and one I could agree with. In other news, I did get a new client yesterday.
SMALL BUSINESS MAVERICKS | MONDAY, FEBRUARY 28, 2011
[Marketing] Is 'Like' The New Share?
Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., d/b/a/ Small Business Mavericks, Minneapolis, Minnesota Website Design, Development & Promotion Services About Us What’s a Maverick? Relevancy: Why Search Is Unreliable » Is ‘Like’ The New Share? Mashable reports that Facebook has updated its Like button to include the features and functions of the old Share button. Does that require a big “so what? That could lead to more clicks, but only time will tell.
THE WAY OF THE WEB | FRIDAY, APRIL 1, 2011
[Marketing] Musical serendipity in a digital world….
Mainly because there’s already an overwhelming amount of tech and marketing stuff to read, plus a huge surplus of books recommended by bloggers and friends. Only recently I discovered a very professional and respectable journalist I’ve known for years happens to have an obsession with Scandinavian Death Metal, whilst one chat with a marketing agency descended into an hour of the merits of hair metal. He’s also a very keen photographer, which itself is an interest rooted in technology and gadgets. So how does musical serendipity work without record shops?
FRESHNETWORKS | THURSDAY, FEBRUARY 21, 2013
[Marketing] Just how do you value a Tweet?
market trend or new development? Tweet No Commercial Value (Photo credit: Shellys). Twitter is a valuable data source for tapping into the opinions and behaviour of people in real time. As with most high volume unstructured data sources, pulling the signal out of the noise can often represent a significant challenge. Yesterday Twitter introduced new metadata for tweets ; with the objective of helping developers pull out the most “valuable” tweets. The problem is that “value” is highly subjective and will vary on the context within which it is being viewed.
LAUREL PAPWORTH | TUESDAY, MAY 13, 2014
[Marketing] Civic Crowdfunding vs Tax – Collaborative Government #Gov2
completely free market where both companies/capitalism AND the public sector are removed – an interesting concept no? Social Media and Government: With the Australian Budget being handed down yesterday, I got to thinking again about civic crowdfunding and how it probably will be the future whether the Government allows it or not. Let’s have a look at. some basic democratic activities and then. compare it to social media funding, civic crowdsourcing and peer to peer industries. Slactivism & social distribution. Petitions online. Crowdfunding. Collaborative projects eg.
JEFF KORHAN | WEDNESDAY, OCTOBER 6, 2010
[Marketing] How to Back-Up Your Facebook Information - Jeff Korhan
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Business Referral Tracking | Main | Facebook Applications Dashboard » October 06, 2010 How to Back-Up Your Facebook Information Today Facebook announced three very interesting and useful features. First, you now have the ability to download ALL of your Facebook content - photos, videos, posts. the works! They also launched a dashboard to help you manage your connected applications, which I will cover in tomorrow's post. the works!
DIVA MARKETING BLOG | FRIDAY, OCTOBER 15, 2010
[Marketing] Rockin' With Social Customer Service
From Dennis Dunlap, CEO American Marketing Assoc - Done well a social media customer service approach can augment strong phone, email and online support. Two years ago Becky Carroll, Customers Rock , invited me, along with Tony Hsien, Frank Eliason and Brian Solis, to participate on a BlogWorld Expo panel about a fairly new, innovative use of social media. Fast forward 24-months and "social service" is on its way to becoming the new darling of social media. As I told the packed room (thanks to everyone who attended!) in 2008 we were so innocent. or perhaps a better word might be naive.
LOUIS GRAY | TUESDAY, JANUARY 4, 2011
[Marketing] We Need a Tech Intelligence Bubble - Value Going Viral
I've enjoyed using Buzz and the social elements of Google Reader, but just because there is a successful company in one market doesn't mean you have to be in that market. One of the more interesting things, at least to me, that came to mind when highlighting the top ten Web services I used last year was how boringly mundane and adult some of them were. But the issue is not so much that I've gotten old and stodgy, only that in a recursive state, sites that have value deliver value. The value of Redfin and Zillow is that I can be a smarter homeowner or buyer. Facebook is what it is.
SOSHABLE | MONDAY, JUNE 11, 2012
[Marketing] 12 Everyday Reasons User Experience is an Expertise
I’ve heard many marketers name “better user experience” as a 2012 interactive initiative, but I’m not sure that they understand what user experience is – or the fact that their design team (or worse yet, the person saying this herself) may not be qualified to analyze and improve the site’s “user experience.” This proclamation is often accompanied by words such as mobile, dynamic, depth, engaging, and interactive. What these people fail to understand is that user experience is an expertise, and it’s not the same as being a great graphic designer or digital specialist.
SOCIAL WAYNE | THURSDAY, FEBRUARY 2, 2012
[Marketing] Day 2: People of color impacting the social web – Sian Morson – #29DaysofDiversity
Sian started her career as the dotcom boom was changing the fundamental way that we communicate, share ideas, and bring products to market. It’s great to market apps and products to early adopters but it is critical that we remember our own communities as well. As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human.
ARI HERZOG | TUESDAY, JANUARY 1, 2013
[Marketing] The Best Blogs to Read in 2013
When he's not blogging, Ari helps brands improve their digital media marketing. During the final days of last year, Danny Brown published his list of 5 bloggers that everyone should follow and read. Three of the five I never heard of before, and therein lies the beauty of Danny’s list. It is his list. Do you have a ‘best of’ list? What are your suggested blogs for me to subscribe to, read, comment on, and share? Please add a comment with their links and a brief description why they’re so damned good. Your own blog does not count. Thanks, and happy new year.
KIKOLANI | FRIDAY, SEPTEMBER 28, 2012
[Marketing] Fetching Friday – Resources Mashup & Neurowear
How To Create A Killer Marketing Plan For Your Book Launch – 9 simple steps to make sure the Internet is paying attention on launch day. How to Use Blogging to Market Your Freelance Business – Before discussing the types of blogging and specific tips for each, I will discuss blogging techniques that apply to all and finally end with advice on using social media tips to reinforce your blogging efforts. The Low-Budget Guide to Marketing Your Blog as a Freelance Writer – Having a blog is essential for freelance writers, but a blog alone won’t do the trick.