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    [Marketing] Five Steps to Better Communication with Customers
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 31 2010 Five Steps to Better Communication with Customers By Daniel Hindin | Email | Print | 4 Comments | Guest post by Anna Barcelos , co-moderator of #IMCChat. Most importantly, customers and prospects are treated as individuals, not markets. Maybe!
    [Marketing] Professional Speaking Tips- Get Started
    The going rate for speeches from marketing types is somewhere between $5,000 and $10,000 (US Dollars), with there being some who make over that based on other details in their background. Note that I said “marketing types.&#. You want to get on stage and speak professionally. You’ve done some time in speaking at free events and you’ve heard really good feedback. But you’re wondering how to get from free to fee, and you’re looking to build awareness and make some money from your efforts. Here’s what I know. Set Your Stage. Make a Speaking Brief.
    [Marketing] William Arruda Discusses 3D Personal Branding
    marketing podcast. Episode #383 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Tom Peters is widely regarded as the individual who brought the concept of personal branding to the masses in a cover story for Fast Company magazine back in 1997 titled, The Brand Called You. This moment started many ancillary businesses as individuals started to become personal branding consultants. This multiplied and grew in magnitude once social media became pervasive. Thankfully, we have people like William Arruda who get it right. advertising podcast.
    [Marketing] It's Important For You To Die Empty
    marketing podcast. Episode #378 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Where does creativity come from? It''s a big question. Tomes have been written about it. Few understand the creative process better than Todd Henry. He is the founder of a group called The Accidental Creative (which also happens to be the title of self-titled debut business book back in 2011). Most recently, he released his second book. It is, without question, one of the best book titles on creativity that I have ever come across. Enjoy the conversation.
    [Marketing] How To Create Link Bait Content
    Brandon Connell is a full time blogger, and internet marketing expert. This guest post is by Brandon Connell of Throughout my blogging career, I’ve worked hard on my writing style. I’ve improved over time, and I’m at a point now where I believe I have perfected my ability to write link bait articles. link bait article is an article that makes many readers want to reference it within their articles, or link to it as a general resource. It also means additional targeted traffic is attracted to your blog, which can mean more subscribers. So do readers.
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    link] cemil gunel RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One [link] [link] cemil gunel RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One [link] [link] Email Marketing Talk Social Media Monitoring Tools – How to Pick The Right One [link] #socialmedia [link] socialmedia247 Social Media Monitoring Tools – How to Pick The Right One [link] #socialmedia: Social Medi… [link] #socialmedia [link] Volker h. First – What are the objectives? What questions are you trying to answer? County, region, state or city?
    [Marketing] Credit Card Companies Know Rewards of Social Media
    One marketing platform they don’t want to forget is social media. This is an important tool for marketing that can’t be overlooked. It’s a fast way to resolve a problem, and once it’s resolved, what better marketing than to have a happy customer tweet #problemsolved. Another great thing about marketing with social media is that it’s free and it usually reaches the right market, because often people go looking for it. It’s a win-win marketing tool. Credit card companies are reaching out in all sorts of ways.
    [Marketing] Being A Director of Community: One Year Later | Brass Tack Thinking
    Blue Sky Factory has made the conscious choice to put Community inside of Marketing instead of silo-agnostic because Marketing benefits most from Community and the things that are important to community, like reputation, brand awareness, etc. How much of that converts will be studied over the next months (since the B2B business cycle is so long) but the right metrics and needles are being moved by the power of Community as a part of the greater Marketing collage.-= How to tell if you are a doomed marketer =-. How to tell if you are a doomed marketer =-. Ha ha.
    [Marketing] Get Sponsored to Attend the Next Conference in Your Niche
    Contact the Marketing department, not PR. In larger companies there are often Public Relations departments and Marketing departments. PR tries to get free publicity, whereas the marketing department is the one with the money for advertising and marketing. This guest post is by Kylie Ofiu of If you attend conferences, the idea that you could get sponsorship to go will certainly appeal. In 31 Days To Build a Better Blog , one of the tasks is to hunt for a sponsor for your blog. Even if you’re a smaller blogger, getting sponsorship is doable.
    [Marketing] What to say when your Prom date picks you up in an Apple…
    As you all may know Apple is known for disrupting existing markets. What to say when your Prom date picks you up in an Apple… What kind of juice does this run on? Big news folks. You may not have to wait long for an Apple Automobile as you may think. Say that five times fast). Apple is speeding up plans for their electric cars. The big date? The cars will not be autonomous, nonetheless it’s hard to hide our excitement. The current 600 person Apple team will soon triple to 1800 (yep, we are good at math too) To meet the forecasted launch. Hmmm very interesting. Vroom.
    [Marketing] It’s a Bird! It’s a Plane! It’s Engagement at the Speed of Social!
    From Cision , a free online content marketing kit. “Here’s a really innovative marketer who’s using a campaign not just as a slogan that’s stuck at the end of a commercial,” Jeff says, “but really living it in a way that expresses it through data, through social media, through content that they’re providing the customers.” Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Please Support Our Sponsors. Listen Now . Tweetable Moments.
    [Marketing] Webinar- Blogging for Small Business
    This information will be useful to anyone from a self-employed professional to a marketer at a mom and pop. Email marketing’s place in your ecosystem. * The Content Engine – WHAT to write and how. * The Blog’s Ecosystem – selling products and services. * Q&A with Chris Brogan. I’m giving a webinar on Monday, October 18th, at 7PM Eastern Time on Blogging for Small Business. After asking people who subscribe to the Human Business Works Newsletter , this was the number one topic. Agenda: * Introduction and Goals. Niches, Passion, and Hobbies.
    [Marketing] How to Get Affiliate Code from E-Junkie to Promote our Ebooks
    Further reading on affiliate marketing. More Tips for Affiliate Marketing on Blogs. Over the last few years here at ProBlogger we’ve released four different ProBlogger ebooks. We sell most of them to our readers directly, however a growing number of our products are sold through our affiliate program. By promoting our ebooks, you can earn a 40% commission on the sale price for each ebook sold to your own readers. So on our latest ebook— ProBlogger’s Guide to Blogging for Your Business —you’ll earn a $20 commission for each ebook you sell. Go to  [link]. 2.
  • KIKOLANI  |  MONDAY, MARCH 8, 2010
    [Marketing] Valuable Commenters vs. Comment Spammers
    The blog owner doesn’t approve comments from someone they deem a spammer simply because the comment came with a link to a search engine marketing company or real estate agency. Comment spam. Everyone has encountered it. Even the typical blog reader who just stumbled upon an article for something they searched in Google has probably seen their fair share of comments from people by the name of Loan Modification that think that article is a “great post&# and would also like to drop in the fact that they offer incredible deals. Blog Owners Perspective. Do I ask for comment spam?
    [Marketing] Domain Names, Developed Domains, and Expired Domains
    When it comes to search engine marketing, one issue that many people struggle with is the domain name. Every day, there are thousands of domain names that aren’t renewed at certain domain registrars–and the registrars have found that there’s a market for domain names. There’s some confusion out there regarding domain names and how they effect a site’s ability (or inability) to rank well in the search engines. Looking right now for expired domains to register? Domain Names in General. Anchor text still is a big factor. Domain Names and Rankings.
    [Marketing] Why’d You Choose That Domain Name?
    Oh well, more networking, more Facebook marketing! This guest post is by The Blogger. Let’s admit one thing. We all started this web thing honestly, naively. Our first site was designed to help people, to fill a gaping void we saw in the online world. We wanted to do so much good. Where, then, did it go so wrong? And why? Why did we end up with a website like “” that we can barely mention across the dinner table without blushing? It gets a bit creepy. Day 1: A new beginnning. It all began with GoDaddy. “What is GoDaddy?”
    [Marketing] Guest Post-Small Business Loans Require You to Have Good Credit
    With a tough job market, many are turning to their own innate skills to try and make a profit. The following is a guest post from Ed O’Brien from Many people begin the formulating the idea of starting a small business as a way to supplement full-time income or as a means for resolving their employment issues. However, if you have been personally struggling to make ends meet and have in the past let a few bills go late or unpaid, you may be doing a disservice to your future new business. What Lenders Want. Your Burden of Proof. Planning Ahead. business
    [Marketing] 26 Free Tools for Monitoring Your Brand's Reputation
    pamorama marketing, life, social media Home About Bookshelf Links Contact 26 Free Tools for Monitoring Your Brand’s Reputation by Pam Dyer on December 6, 2009 Share Are you listening? Build a list of keywords and terms about your brand, customers, company, and market, then use some of these free tools to get a clearer view of what people are saying — with this knowledge in hand, you can begin to really develop a social-media strategy: Addict-o-matic : Allows you to create a custom-made page to display search results. Do you know what people are saying about your brand?
    [Marketing] Get More Comments: How Q&A Video Can Help
    Did they want my opinion on the best (and worst) high-level marketing tactics? This guest post is by Annika Martins of We hear it all the time. Create blog content that is relevant to your subscribers. Seems easy, right? Maybe, but most of us screw it up. Especially when we’re just starting out, knowing precisely what content will get the best reaction is actually incredibly difficult. As a result, many of us choose post topics in the worst way possible: we guess. Guess-work. It didn’t turn out so well. My comments yo-yoed up and down. What’s worse? Everyone.
    [Marketing] The Coming Decade of Radical Transparency
    This palpable demand for unprecedented disclosure is destined to transform government, business and our own lives as social networks, marketers and hackers pierce ever deeper into our professional and personal lives and make that information publicly available. It’s the brands that are fake.&# (0) October 6, 2010 -- Cash registers that do more than give change – they create it (0) September 29, 2010 -- How crowdsourcing is changing business, advertising and cause marketing (2) September 27, 2010 -- What to do when good brands make bad things? Photo: Otto Pyykko.
    [Marketing] The Dos and Don’ts of Weight Loss Blogging for Beginners
    One of the common things such marketers do is that they never use their real names. If people see your blog’s name as spamm—as a hidden marketing pitch of sorts—they won’t believe a thing you’re saying. One of the main giveaways that we’re dealing with a weight loss marketer rather than a real person is the fact that each post only touches upon the positive side of things. Every day countless marketers publish reviews of crappy products without even having those products in their possession. This guest post is by Karol K. Don’t promise.
    [Marketing] LinkedIn Recommendation Tips
    If I follow you on Twitter and have commented on your blog here and there, I still don’t really know just what kind of marketer you are. LinkedIn is a great business social network. The crown jewel of its services is the great reputation engine, fueled by LinkedIn recommendations you write for others. As much as your own recommendations matter, it’s just as important that you recommend others. Here are some tips to what makes a great LinkedIn recommendation. Don’t do it. LinkedIn and I disagree in the area that I’ll link to anyone (are you and I LinkedIn?
    [Marketing] How to Hire an Ace Blogger for Your Company: A Blueprint
    It was up to me – and our Marketing Manager – to find this blogger. We created a spreadsheet with a list of different factors, including: digital marketing experience. Image via Flickr user Brizzle Born and Bred. This is a guest contribution from Steff Green of WorkflowMax. Having been a freelance blogger since 2009, I’m used to looking for ways to improve my pitches and blogging job applications. Mission: Accepted. Having never hired a writer before, I turned to the internet for some advice, but didn’t really find much beyond very generic job-search tips. General
    [Marketing] Being Social in the Drive for Auto Insurance
    Social media is just as much informative as it is social, which is exactly why auto insurance companies are steering toward social avenues when it comes to marketing. Whether it’s updating social audiences on car insurance basics or offering up advice on safe driving habits, social media is the place to go for all-things auto insurance. If you’re looking to revamp your car insurance, here are just a few ways socially savvy insurance companies can help: Getting Social with Insurance. So, what should you look for in a social auto insurance company? Rates on the Go.
    [Marketing] Let Social Media Put Your Teeth into Finding Dentists and Insurance
    By liking Facebook fan pages and following Twitter feeds, you can keep track of everything your local dentistry market has to offer and thus choose a dentist that’s right for your needs. If it’s time for your next cleaning and you don’t have a dedicated dentist in mind, then let social media help you in the dentistry search. That’s right, more and more dentists are turning to social sites to get the word out about everything their dental practices have to offer. Luckily, social media opens up all new avenues of research in the form of online reviews. Social Deals.
    [Marketing] Using Product Page Linkbait for Ecommerce
    Old Spice are known for their hilarious and unusual marketing, and these fake product websites didn’t disappoint! Creating truly engaging content to build links and gain social shares for an ecommerce business can often prove a little tricky. That’s where thinking outside the box and creating high quality linkbait comes in. Linkbait, put simply, is content that has value and is share worthy. The ultimate goal is to attract links, along with gaining social shares and exposure. So how can it be used in ecommerce? Product pages, both fake and real, are one of the most popular choices.
    [Marketing] Social Media and Flying off With a Deal
    In the market for some great travel deals? Skip the travel websites and hit social media for the very best in deals. While travel deal sites might seem like the place to turn, they’re not likely to actually help you snag the lowest prices. Thanks to Facebook and Twitter you may pay far less than any regularly advertised price. Facebook Fans Hear First. By taking the time to ‘like’ a company’s Facebook page you will often find deals before anyone else. This might seem odd given the number of fans many businesses have, many people hide such feeds from their news feed. Research Everything.
    [Marketing] Highlights from ProBlogger Event 2013 #PBEVENT
    We held the event at the amazing QT Gold Coast (one of the most instagramable hotels I’ve ever set foot in) and had some great support from Tourism and Events Queensland, Virgin Australia , Kambrook , Yellow Pages and some great sponsors in our Bloggers Market Place. Of community rather than markets. Images by Helen H and WonderWebby. Note : the Virtual Pass for PBEVENT 2013 is still available for purchase here. It is hard to believe but this time last week, we were in the midst of our fourth annual Problogger Conference on the Gold Coast in Queensland Australia. Changes.
    [Marketing] Know How to Grow
    It’s sound advice, and when I look at some of the new projects I’m considering, they neither help New Marketing Labs nor Human Business Works , and so I now know I shouldn’t take them on. Colin and Dave and Tony and Justin and the team at New Marketing Labs and The Pulse Network all appreciate my ideas and guidance, but they RUN the place. I’ve done my best to make them owners. I was onstage recently with Brian Clark and we were talking about how we manage time. He had a really great point about how he manages the many ideas and offers that come his way.
    [Marketing] 4 Things to Expect When You Become an A-List Blogger
    Glen Allsopp is the author of ViperChill, a blog on Viral marketing. A Guest Post by Glen Allsopp from ViperChill. There’s a ton of advice in the blogosphere about how to increase the size of your blog audience and become an A-lister. There is far less advice though on how to deal with such a large readership and the changes that come with it. While I don’t consider myself an A-lister, my blog is closing in on the 10,000 subscribers mark after less than a year since launch, and quite a few things have changed from when I had a much smaller audience. Growth which Snowballs.
    [Marketing] Is Your Social Strategy Proactive or Reactive | Social Media.
    there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. link] topsy_top20k RT @jaybaer: Is Your Social Strategy Proactive or Reactive?: Is your social media program about asking, … [link] #marketing [link] Evo Terra Is Your Social Strategy Proactive or Reactive? This is the a classic issue with many marketing and product developers, they don't listen. When we talk monitoring not just for PR/Marketing but product or service development and industry related news as well.
    [Marketing] Become a Guest-post Ninja in 5 Steps
    In fact, a certain marketer just published a course that shows you how to get floods of traffic to your blog—by spending just ten minutes per day with his technique. This guest post is by Timo Kiander of Productive Superdad. There you are with a big smile, after slapping together another 400-word post. It took you 30 minutes to write, and now you are ready to submit it to some random blog. Although you didn’t really put your mind to the post, it got published anyway. You make the conclusion that guest posting is just a waste of time. Guest posting is more than a simple list post.
    [Marketing] Six Links Worthy Of Your Attention #128
    If you're interested in books, publishing and even social media marketing, this is a must-read." Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Jackie at Krispy Kreme Delivers! YouTube. "What if you decided you needed to learn to handle rejection as a basic life skill? Maybe you'd try to practice it by making outlandish requests. What if those requests were answered? As a parent, I wonder about how to instill these things in my daughter as she grows up." " Lost was a huge success. BaseCamp. disney.
    [Marketing] Blogging in Brief: Smart Writing Techniques, Swipe Files, and Myths Dispelled
    Lynn keeps what she calls a “swipe file” of marketing she sees that works, and calls on this when she needs ideas, tips, and inspiration. You might have a blog post ideas list, or a product ideas file, but do you have an examples file—for marketing, blogging, or something else? This week, I’m kicking off a new, regular feature here on ProBlogger, called Blogging in Brief. The idea each time is to highlight a few cool, interesting, creative ideas that professional bloggers are implementing as potential inspiration for you. Trying a new technique. Think again.
    [Marketing] Weekend Project 1: Fix a Mess of a Multi-topic Blog
    Danny Inny over at Firepole Marketing wrote an incredibly insightful post about this, complete with a beautiful checklist for finding your one perfect reader. This guest post is by Natalie Webb of Leave Me to My Projects. You started your blog because you were passionate. You wanted to write about everything you love. You wanted to inspire people with your passions and your well-rounded knowledge in all of your areas of expertise. You wanted to put yourself out there and bring real value to the lives of your adoring readers. Image courtesy stock.xchng user shelead. Micro-niche, even.
    [Marketing] Blake Irving Appointed CEO of Godaddy
    ” Go Daddy has recently been expanding its market-leading products to support its nearly 11 million customers, mostly small business customers both domestically and internationally. Godaddy has appointed Blake Irving as the new Chief Executive Officer of the company. Blake Irving is a long time Microsoft executive and Chief Product Officer of Yahoo!, and will assume the role of Chief Executive Officer (CEO) effective January 7, 2013. Here is the official press release from Godaddy regarding this announcement: SCOTTSDALE, Ariz. ” About Blake Irving. based mobile Web company.
  • TWIST IMAGE  |  SUNDAY, JULY 27, 2014
    [Marketing] How Does The World See You?
    Sally continues to be one of the most fascinating women in marketing today. digital marketing. marketing podcast. Episode #420 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Have you ever taken one of those personality tests? Some employers force people to take them (employees or recruits), while some of us come across them as we continue our journeys in life. Many of us take tests like this just to see if we''re doing the work that we''re supposed to be doing. Sally Hogshead is working on something similar. but different.
    [Marketing] Smell the Sizzling Fajita
    business humanbusiness marketing thinkingOver at Kitchen Table Companies , I was talking about how in my brief stint in the restaurant world, we used to have this phenomenon where if someone ordered a fajita, the kitchen staff would rush to throw on chicken and steak in preparation for the onslaught of fajita orders we’d receive thereafter. Because the fajitas, when served, would come through sizzling and smelling amazing and everyone in the restaurant would stop what they were doing to see them travel. There’s No Fajita Effect Online. There’s no fajita effect.
    [Marketing] Teaching Silos to Learn
    Lindy and Maddie go on to suggest that in order to engage your open community will at the very least need to set up some task forces on listening and monitoring, or on using social media at your conferences, and these groups will actually need to talk to people from different departments (like meetings and marketing, for instance) at the same time. Specifically, I want to dig into the idea of busting organizational silos. AT THE SAME TIME! Shocking, isn’t it?! How is it possible that we tolerate organizations where the parts don’t talk to each other?
    [Marketing] Last Chance to Get on Special Pre-Order List for My New Book
    My new book is called Youtility: Why Smart Marketing is About Help, not Hype. It’s marketing that is so useful, people would pay you for it. Access to a special “Making of Youtility” guide I’ll be creating about the writing and marketing of the book. Youtility is all about the marketing of helpfulness. I’m helping you by giving away all of this exclusive free content. Last Chance to Get on Special Pre-Order List for My New Book is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. image from
    [Marketing] How to Brand a Blog Product: Tips from the Pros [Case Study]
    Blog product branding isn’t about creating a coherent atmosphere through your product and its sales pages—you also need to look at the way you’re communicating about it on your blog, on social media, in any content or off-site marketing you do (including ads and promotions), and so on. Branding. We’re always talking about it, but too rarely do we stop to think about what it actually means. So So today I thought I’d step through two great examples of blog product branding and see what tips we can take from these stories. Image courtesy stock.xchng user gozdeo.
    [Marketing] Why Social Media?
    They patiently sat through our dog and pony show and then the chief marketing officer said, “All of these stories are great, but our sales are down.”. With Twitter unique URLs and Facebook specials and mobile text campaigns, PR and marketing no longer are an expense. Thanks to Conversation Marketing for the image – it made me laugh! Paul Sutton is a PR “bloke&# in the U.K. I’m a communication pro in the U.S. We never would have met if not for social media. So when he asked me, “Why social media?&# , I wanted to say, duh! Move along. Every day.
    [Marketing] Smart reads that will make you DO
      Their book is really about the whole of running a company -- from marketing to hiring.  Brains on Fire is an agency in South Carolina that specializes in word of mouth marketing…but in a "create a movement" kind of way.    They argue (as you have heard me say many times) that marketing is about connecting and actually mattering to your customers.  The book delves into 10 lessons that you can apply to your marketing efforts to go from talking at them…to mattering to them.    They were word of mouth marketers….all
    [Marketing] Action! Can Our Hollywood Experiment Help You Make Money Blogging?
    Biagio: Well, uh, no…this one’s actually by the Web Marketing Ninja… Her face goes blank. This is a guest post by Joke and Biagio of Setting: a busy production office in Hollywood, California. Joke stares at her husband Biagio in disbelief. Joke: You bought another book from Darren Rowse? Joke: Did you just say…Ninja? Blogging for business: benefits not always obvious. ProBlogger, Joke and Biagio. That kind of back-and-forth’s been typical ever since we tip-toed into blogging in 2009. Maybe you’ve felt the same about your own blog?
    [Marketing] 10 Things Musicians Need To Do to Prepare for the Holiday Season
    Research managers, meet with PR and marketing companies, hold auditions to fill that empty mandolin player spot in your band…you get the point.  By Chris Mooney. Director of Artist Promotions, TuneCore. The holidays represent a lot of things: time with family, a break from work or school, food, gifts, and some more food.  But something that may not be so obvious is that the holidays present great opportunities for musicians. It may seem early to begin thinking about the holidays, but if you plan accordingly you will have a successful end to your year. Create Something New for Your Fans .
    [Marketing] Monetizing Your Blog with a Clean Design, Tribal Headhunter Warriors, and Fine Art Nudes
    My website has an embedded ecommerce feature using a Photoshelter platform to market my travel stock photos. This guest post is by Glen Allison of This is a case study outlining my three-step website development and the graphic design aspects of my blog monetization. Naga warrior I’m a travel photographer and during the past couple of years I launched three related blogs: one for travel stories, another for fine art photos and one for lighting tutorials to describe my portable lighting setups for shooting unusual tribal characters in exotic, remote locales.
    [Marketing] Is The Era of Loyalty To Consumer Brands Over?
    The problem is that joining forces strengthened market share, but not revenues. time when the greatest completion for department stores was other department store merchants who drastic dropped the price on merchandise which just hit the sales floor in order to gain market share. Darlene Quinn knows what it’s like to be loyal to a brand name. Quinn’s argument is that major national brands and some regional brands will soon watch their final sunsets as the hunt for low prices currently outweighs old-fashioned consumer brand loyalty. Kmart reported a 1.6 percent. The end result?
    [Marketing] Motives Matter To Members - Building A Community When Trust In Institutions Is Low
    In fact, they don't even join if they feel it's a marketing ploy.  When a member joins your community, they're giving you power. The more people in your community, the more power you have. That power might mean more money, more prestige, greater efficacy, bargaining rights etc. Members don't mind you benefitting from their participation -  as long as they feel you have their best interests at heart first.    They leave if they feel they're being used.   Trust in almost all institutions is shockingly low. Don't be coy here.
    [Marketing] What Affects Most Members Over The Long-Term?
      This would include organizing regular events/activities, creating content/newsletters for members, introducing word-- marketing activities, initiating self-disclosure discussions etc. A lot of people would probably love community management to be about being nice to people online. If someone has a question, you help them. If someone has a complaint, you resolve it. Yet, this ignores the big picture of growing, developing and sustaining a highly-active community. There is a limit to how much time you can spend doing one-to-one discussions with members.   Prioritising.
    [Marketing] Why You Should Get “The Collaborative Organization”
    Karen Quintos, Senior VP and Chief Marketing Officer of Dell. The Collaborative Organization is the first comprehensive strategy guide to emergent (using new social and collaborative software) collaboration in the enterprise and you should read it.  I wrote the book because  I saw a big gap in terms of strategic and educational resources on collaboration and I can tell you that after 8 months of writing and researching that it’s a great resource.  I also wanted to help companies that are struggling to find answers and solutions for how to make collaboration successful. Brands.
    [Marketing] 20 Awesome College Social Campaigns from This School Year
    Studies show that a growing number of college students are using social media to help them choose a college, stay in touch with admissions officers, and keep up with campus events, a trend that has been shaped by the willingness of many colleges to embrace the marketing power that social media offers. From Facebook to Twitter to custom social sites, colleges have been stepping up their game in recent years when it comes to getting students involved on the web, and it has resulted in some pretty impressive social campaigns. Are You New School? Through their “Are You New School?”
    [Marketing] How to Write a Press Release that Gets Attention
    Previously we offered five reasons to promote your blog with press releases as part of an overall content marketing strategy. This guest post is by Frank Strong of PRWeb. Writing good content for a blog is only half of the equation: promoting your blog to drive traffic is the other half. This post provides a few tips on how to write a press release for maximum media exposure. 1. Create compelling headlines. Should you use a sexy headline that attracts eyeballs or a headline stuffed with keywords for search? Draw the reader in with the lead. Use anchor text links. News Flash!
    [Marketing] Six Links Worthy Of Your Attention #208
    iOS 8 to stymie trackers and marketers with MAC address randomization - Are Technica. Making the MAC address variable in iOS 8 is like burning everyone''s fingerprints off, and potentially a game-changer for a whole army of location-based passive marketing and analytics tools." Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "Last week, while on vacation, I watched the BBC ''s absurdly fictionalized, Fleming - The Man Who Would Be Bond , an Ian Flemming biopic. " (Alistair for Hugh). amazon.
    [Marketing] Socializing Annuities to Make More Income
    From new customers to those experienced in annuities, social media is hotspot for those in the market for annuities. One way annuity providers and marketers are increasing awareness is through National Annuity Awareness Month. Millions of Americans are taking advantage of everything annuities have to offer and social media is helping to spread the word. As with any financial decision, it’s important to get as much information on the subject as possible, which is something that the social arena provides. Interactive Social Resources. Questions and Comments. Annuity Awareness.
  • ENGAGE  |  TUESDAY, OCTOBER 15, 2013
    [Marketing] Lessons from Knitting and Harry Potter
    How does this relate to content marketing? Content marketing is not only about selling an idea or a product, it’s about making a connection with the consumer and retaining their interest. Last month, I joined an online Harry Potter Knit Along and—along with countless others in the challenge—am knitting to help Slytherin House win the House Cup. It’s all about consumer engagement. This isn’t the first wizard-themed knitting project to hit the Net, but the interaction I’ve observed on the Ravelry forum has been entertaining and inspiring. Challenge them.
  • TWIST IMAGE  |  FRIDAY, APRIL 26, 2013
    [Marketing] Six Links Worthy Of Your Attention #149
    Also good lessons for marketers about how to handle disputes. I''ll just point you at the start of it and let you do the clicking." Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "My first time mentioning a Twitter feed, I think. This account tweets Associated Press style guidance (and given that it''s topical, it recently pretended to get hacked.) " (Alistair for Hugh). McDonnell Douglas AV-8B Harrier II - Wikipedia. " (Alistair for Mitch). " (Hugh for Alistair). Apex Predator - Popsci.
    [Marketing] CYBER MONDAY SALES: New Course and Program Offerings
    We’ll work on presence management, content marketing, and much more. FOR CYBER MONDAY: Rob Hatch and I have been hard at work creating value for you at Human Business Works over the last few months in preparation of today. We have a lot to share with you. What I’ve built with Human Business Works is a mission to help professionals (anyone from a solo entrepreneur to an employee in a huge company to owners of all sizes) have tools and smarts to do the work you want to do, only better. Take a look and see if any of these projects are helpful to your goals. BRAVE NEW YEAR. What is it?
    [Marketing] Genesis Theme Helps With SEO
    I’m at PUBCON right now, an event heavily trafficked by the Search Engine Optimization crowd. I am literally surrounded by people who can run circles around me with regards to that part of internet marketing. My only weak answer when I tell people what I do for SEO is broken into two things: Genesis (affiliate link) and Scribe (affiliate link). Mostly, I just keep my settings straight in Genesis with this nifty little panel: It’s one reason I use a premium WordPress theme. Besides having a great design, using Genesis lets me not have to know as much about SEO.
    [Marketing] The Mottos that Landed Me a Post on
    Put these things together, and it should come as no surprise that I used the marketing slogans of four major companies to help me reach my big goal of guest posting here. 1.  This guest post is by Magz Parmenter of Tangerine Turtle. Close your eyes for a minute and think about the biggest goal you have right now. Is it becoming a full-time blogger? Would you like to speak at a conference? Maybe you want to sell advertising on your blog. Whatever it is that you’re trying to achieve, you need to take the advice in this post. It was Darren Rowse, you know, the Darren Rowse, from Problogger.
    [Marketing] Apple Plans To Launch Subscription TV Service
    ” Apple is entering a competitve market with this TV service with competitors such as Hulu Plus and Sling TV as well as Sony’s rumored TV subscription. WSJ said that the reason for this competitive market is because, “several companies are looking for ways to target ‘cord cutters,’ people who don’t want to pay the typical $90 price for a cable TV package with hundreds of channels and who tend to enjoy online video.” The service, said to be about $30 to $40 per month, would have about 25 channels including major networks such as ABC, CBS and FOX.
    [Marketing] Don’t Forget About Mobile When You Go Social
    Every market segment will behave differently and each social channel is proportionally different , but thinkers generally make up between 49 and 70 percent of users, questers between 21 and 24 percent of users, and leapers between 9 and 29 percent of users. As a marketer looking to engage with users, the biggest opportunities lie in reaching thinkers and leapers. While Foursquare hasn’t taken off quite as well as some of the other major social media platforms, it’s still a valuable tool for marketers. Video marketing is exploding within social networking. Questers.
    [Marketing] Control. That Old Thing
    Brand still controlled their vision, mission and the marketing materials that go along with it, while consumers could now say whatever they wanted to about the brand and mash-up those materials as they saw fit. You rarely hear Marketing theorists talk about the brands inability to have control over their message anymore. marketing materials. marketing theorists. Can brands be in control of their message? These companies were being put on notice: they were no longer in control of their brands. The war to control the message had been lost. What happened to control?
    [Marketing] Six Links Worthy Of Your Attention #217
    In fact, whatever creativity I have beyond that - be it marketing, interviewing, presenting or whatever- I consider the root of it in writing. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "I loved the movie Hanna. But when the action moved to a weird, overgrown theme park, I decided it couldn''t be a set; it had to be a location scout''s wildest dream. Well, here''s the backstory. The stuff that nightmares are made of." " (Alistair for Hugh). "Patents are out of control. Missouri, Goddam."
    [Marketing] Case Study: Tyson Foods Hunger Relief
    One of the more storied brands in cause marketing online has been Tyson Foods with its Hunger Relief program. From a marketing perspective, the company significantly increased online visibility hunger relief efforts. For the past three years, the company has focused on adding value to the community of those engaged in the fight against hunger by utilizing in-kind donations and social media resources to create awareness of hunger and those involved in the issue. In 2007, Tyson created an online presence with its Hunger Relief site based on a WordPress. Engagement. Results.
    [Marketing] Digital death, extended life
    The celebrities clearly recognize they have been taken to market as products (often for better or worse). Image: Buy Life campaign. This week Alicia Keys launched an ingenuous campaign that leverages her celebrity to fund her charity, Keep A Child Alive. Like actor, Edward Norton , and his fund-raising platform Crowdrise , Alicia has enlisted the power of her celebrity to help improve the lives of children affected by AIDS. This campaign is a powerful demonstration of social networking on three levels. We see a powerful merger of pop culture and social transformation. 4.
  • ENGAGE  |  MONDAY, DECEMBER 16, 2013
    [Marketing] What Makes a Viral Video?
    We in marketing call it something else, too: a miracle sure to garner brand loyalty in the increasingly competitive industry of airline travel.  . Chances are you’ve already seen this great video that WestJet posted on YouTube just last week. Before boarding their flight, passengers were greeted by a digital screen projection of Santa, (donned in a WestJet blue suit). Santa addressed each flyer by name and asked what was on her or his holiday wish list. Children and adults alike were wowed by the unexpected conversation with the jolly big guy. But the magic didn’t stop there.
  • ENGAGE  |  FRIDAY, JUNE 8, 2012
    [Marketing] Twitterbirds, Hackers, and Jimmy Fallon: Week in Content for June 8, 2012
    Another story we like: Best Colleges Online came out with its list of the schools with the smartest content marketing. Here’s what we’re talking about at TMG. Share your take in the comments. Branding. The Twitter bird logo is getting a makeover, said to now represent a social network that is poised for more growth and “limitless possibility.” The redesigned blue bird includes an upturned beak, a haircut, sharper aerodynamic feathers, and a sleeker design dropping one feather, according to this analysis. How do you know when it’s time to refresh your logo? Social Media.
    [Marketing] What To Say When Your Friend Has A Blackberry…
    Priv might help Blackberry on the smartphone market and has so far been receiving pretty good reviews. What To Say When Your Friend Has A Blackberry…. Those still exist? Yes they do and they just got a makeover. Today Blackberry released Blackberry Priv. Priv being short for privilege. We would have voted for Crackberry. Priv runs on Android software making it more modern with a sleek Blackberry design. If you want to test it out yourself you’ll need to have AT&T or T-Mobile and be willing to drop  $699. Will Blackberry be relevant again? Only time will tell. Source USA Today ).
    [Marketing] How Interview Blogs Work [Case Study]
    wanted the site to be clean; I wanted an opt-in option and to do video because it’s another way to market yourself. You have to combine savvy interviewing skills with technical know-how and strategic marketing. This guest post is by Janelle Allen of The Grand Life. In September 2012, I launched my latest online venture, The Grand Life , where I interview creative professionals and entrepreneurs, and quickly realized that I had a lot to learn about building a successful interview site. Each of these individuals shared tons of insight and helpful tips, which I now share with you.
    [Marketing] Search Engine Optimization: Search Engine Ranking Problem Solved for a Reader
    Here is his question: Message Body: I love your blog… you have a lot of useful internet marketing content. I was wondering if you could do a blog post about the situation I’m currently having. Perhaps in response to one of my recent blog posts about search engine ranking problems , I got an email today from James who owns a website called 4insure dot net. He asked me if I would take a look at his web site and see if I can figure out why he is having search engine ranking problems. It has been like this for nearly 2 months… since September 24, 2010. So, what now?
    [Marketing] Satoru Iwata, Nintendo Chief Executive, Dies at 55
    Philip Schiller, the senior vice president of worldwide marketing at Apple, posted to Twitter: “He will be missed by many.”. The New York Times – Satoru Iwata, who as chief executive of Nintendo oversaw the introduction of gaming systems such as the Nintendo DS and the Wii, died on Saturday, the company said in a statement. The statement said the cause was a bile duct growth. He was 55. former video game development star, Mr. Iwata was  appointed the president  of Nintendo in May 2002 and became the chief executive of Nintendo of America in June 2013, the company said.
    [Marketing] 3 Steps to Living an Authentic Life Online
    This kind of social media strategy, which focuses more on the market, more than it does on the product and the services you are offering will always end in burn out and decay. This guest post is by Geoff Talbot of Whether you like it not, social media is taking over Internet. Research tells us that one in five of every minutes spent online is currently being spent on a social media channel. Business has always been about getting the attention of customers. Read all about it! Read all about it!” “Look at me! You want this! You need this! Come buy from me.”
  • TWIST IMAGE  |  FRIDAY, JUNE 1, 2012
    [Marketing] Six Links Worthy Of Your Attention #102
    Editing, marketing, distributing, working on a great book cover. 93Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "My daughter is getting to that age. She wants to play 'sleeping,' but won't sleep. Crying babies make her sad, but she can't explain why she cries. Apparently, this is what we have to look forward to. Tired of looking at yourself in the mirror? So was I until I met my friend permanent marker. FACE TATTOOS ARE RAD.' " (Alistair for Hugh). Which cities shape our musical tastes? dangerous crackpot.
    [Marketing] Six Links Worthy Of Your Attention #32
    "One of the best show's on the radio anywhere in the world - and I listen to stuff from all over - is The Age of Persuasion, the CBC Radio show about advertising and marketing, hosted by Terry O'Reilly , award-winning ad-man and radio nut. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Horizon. "From the BBC 's Horizon , a trippy answer to an apparently simple question. Alan Davies gets complicated responses that question the fabric of the universe from. length of string? " (Alistair for Hugh). gigaom.
    [Marketing] Six Links Worthy Of Your Attention #28
    So: remember how the global economy almost fell apart due to a confluence of massive consumer/corporate debt and complex financial instruments, driven in large part by the collapse in the crazy US real estate market? Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "In this somewhat unexpected essay, shaggy-haired renaissance wunderkund Jaron Lanier offers a cautionary look at what happens when the nerds win, and at the Wikileaks story in particular. " (Alistair for Hugh). The Two Things - Glen Whitman. won't.
  • TWIST IMAGE  |  FRIDAY, APRIL 24, 2015
    [Marketing] Six Links Worthy Of Your Attention #253
    When word came through the transom of Amazon 's plans for drone delivery services, I first thought it was a kind of marketing ploy. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another: Getting out of my Skinner Box - LIMN This. "My friend Jim Stogdill writes good screed. Here's his lament about a life lived interrupted, and how he found his way out of it." Alistair for Hugh). The Bot Bubble - New Republic. "I have bot followers. Mouse Utopia Experiment.
    [Marketing] Handling Negative Comments Online
    If you want help figuring out how to implement some of the 2011 trends into your marketing budget, you’ll want to attend. The Facebook question of the week comes from my cutie patootie friend Samantha Collier (BTW, I said she was just @samtara in the video, but the correct link is here). She asks, “How should one respond to negative feedback, differing opinions, etc., through social media?&#. My answer is in the video (which, if you’re viewing through your RSS feed and can’t see, you can click here to watch it). What is your advice?
    [Marketing] New Benchmarks for Success in the Knowledge Age
    Staff capabilities for improvising, thinking on their feet, re-configuring, identifying and seizing on hidden customer problems and emerging market opportunities. Through our years of interviewing and working with bright, strategic executives with change agendas, we were puzzled by one paradox.  While articulate about goals and visions for the future, many of these executives appeared oddly stymied when asked to describe what success might really look and feel like. How would they know if they succeeded? Suddenly, during a recent conversation with a group of CEOs, it struck me. Revenue?
    [Marketing] One Social Thing Wrapup – Week of August 6th
    Scroll to see the social media and content marketing articles you need to know. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Here’s what we included in this week’s One Social Thing daily email. To get One Social Thing delivered to your email each day, please subscribe below. If we use your idea in an edition, I’ll send you a signed copy of my book. Thanks! – Jay. What was the big issue of the week for you? One Social Thing – 8.6.2012 [see the SlideDeck]. How About You?
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. They are still stuck in the old paradigm of interruption marketing. Being part of an agency allows you to be part of the “hive mind&# instead of potentially being in a smallish subset to the marketing department. Beth) [link] Caddy Marketing RT @SocialMedia411: Here's Why The Digital Divide Is Death To Your #PR Firm; (E.Sosnow): [link] Matthew Dutile In so many ways this post is so perfectly stated.
    [Marketing] Silly data, the Wicked Witch and throwing in the towel
    Eight Silly Data Myths Marketing People Believe That Get Them Fired. You know this was a great week in the Esposito household. First the spring graced us with its presence, we had some interesting people watching at our neighboring college’s springfest which spilled into our park, and towards the tail end we found out that Baby Espo II is looking like a pretty healthy lil lady. How was your week? Hopefully it was a good one and that you are looking forward to the weekend. Look forward to connecting next week, until then, have a good one and enjoy this week’s edition of Five for Friday.
    [Marketing] Writing for Mobile Blog Readers
    Rather than focusing exclusively on that small slice of readers, consider the entire audience with your content development efforts—all while keeping in mind the smartphone market is projected to grow by 49.2% This guest post is by Brian Milne of the BlogHyped Blog Promotion Community. As far as you know, your blog is mobile friendly. You’ve optimized the design for mobile devices using plugins such as WPtouch. You’ve started serving Google mobile ads. Heck, you even have your own mobile app. Copyright Aaron Amat - But are you turning away mobile readers with your content?
    [Marketing] Apple’s In Trouble
    Google is still dominating the search market at 63.9% but Bing is trailing at 20% and Yahoo is a distant third at 8.1%. Apple’s In Trouble. Apple tried to help people out with one of their new features, Wi-Fi Assist. Apple hoped that Wi-Fi Assist would provide users with an easy and consistent experience by automatically switching to data when Wi-Fi is spotty. Well it turns out people don’t like chewing up their data that much. The problem with Wi-Fi Assist is that users can rack up large phone bills because of data usage. Cue unhappy face. Want to turn Wi-Fi assist off? Source CNET ).
    [Marketing] Five Things to Know About Stripe’s New Relay API
    If you’re not already excitedly Googling “Stripe Relay” with baited anticipation of how you can use Relay for your business, here are four other really cool things any marketer should know about Relay: #1: Anyone can now sell stuff on Twitter directly in the app. A version of this article first appeared on the BLASTmedia blog. On Monday, payment processing company Stripe Inc., launched Relay, a set of APIs for building in-app buying experiences. In addition to Twitter, other Relay launch partners include Inmobi, ShopStyle and Spring. It’s still too soon to tell. Socialnomics Twitter
    [Marketing] We’re Spending the Week On Your Blog!
    We’ll kick off later today with a post by the Web Marketing Ninja which is designed to help those with bigger blogs whose growth has stalled. It’s Monday—the start of a new week on your blog—and I wonder what challenges you’re facing. Image courtesy stock.xchng user Jan Willem Geertsma If you’ve neglected your RSS or social media feeds over the weekend, you’ll likely find plenty of good advice there—advice that you feel you really should try out if you want your blog to be its best. We’re focusing on you and your blog. Entirely. week on your blog.
    [Marketing] How to Blog to Build Your Product Sales Business
    ” While this is going on, you’re able to start attracting attention from people who are going to be your target market for this kind of product—simply by publishing strategic content on your blog. Amy Harrison is a copywriter and content marketer for Personality Entrepreneurs wanting to connect and sell authentically to their audience. This guest post is by Amy Harrison of This article is the final part of a three-part series on how your blog can feed different types of business models. Here’s how. Using the blog to set the scene—preparing for a launch.
    [Marketing] Tapping into Joy and Disappointment: Lessons from Our Biggest eBook Launch Ever
    Instead of letting your readers disappointments inform empty marketing spin, let it inform the actual products you create to increase their actual value to those who buy them. Over on dPS last week we launched an eBook on Posing Portraits that has sold faster than any other eBook launch I’ve been a part of. While talking with a friend about the success of the launch, he asked why I thought it had done so well. thought I’d share my response here as I think there’s a couple of good lessons to take away from it. As a result she’s familiar to many of our readers.
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    More from Convince and Convert Why Twitter Is the Anchor of the Social Media Team The Incredible Efficiency of Social Media The Social Media Reality Show Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) Tagged as: convince & convert , Convince and Convert , ebook , twitter , Twitter 20 , twitter interviews , twitterviews Did you enjoy this blog post? You can download it free below. Maybe you will also. Well done. Congrats!
    [Marketing] Careful, Google: Facebook Has Passed You in Time Spent on Site.
    pamorama marketing, life, social media Home About Bookshelf Links Contact Careful, Google: Facebook Has Passed You in Time Spent on Site [Chart] by Pam Dyer on September 9, 2010 Share If Google isn’t already worried about Facebook , this should unnerve them. According to the latest data from comScore, time spent on Facebook was greater than time spent on Google sites in the U.S. in August for the first time ever. In the meantime, Yahoo continues its downward slide. Related articles by Zemanta Can Yahoo be saved? link] Chintan Kotadia Excellent graph. Google needs to think about it.
    [Marketing] Louder Than Words. Finding Your Brand Voice
    digital marketing. marketing blog. marketing podcast. Episode #476 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. won't miss a beat when asked what the best book title is when it comes to creativity. Todd Henry called his second book, Die Empty. Brilliant (and the content matches the quality of the title). Die Empty came after his incredible debut, The Accidental Creative ( also the name of his very popular podcast ). It's one thing to choose a platform. It's another thing to create content. The reason? Enjoy the conversation. .
    [Marketing] How to Take a10-Day Vacation, a 5-Day Business Trip, Get Food Poisoning, and Still Be Able to Write 42 Posts In a Month
    But if you inform your clients that you’re going to be out on vacation, most of the time, it’s no problem as long as you can deliver the work shortly afterwards (it’s simple freelance marketing 101 if you’re into freelance blogging and not only publishing for yourself). Finally, if you’re doing active marketing while being abroad, Bidsketch is a nice way of handling client proposals (wink!). This is a guest contribution by  Karol K  of Just to set things straight… I’m not talking about writing 42 300-word posts. Some just 500. working.
    [Marketing] Behind Every Great Blogger is an Even Greater Voice
    Your voice has to resonate through a sea of white noise before its message will reach the market. If you want to build a blog as an industry commentator, you must be in touch with the core concerns of your market. If you can pinpoint the archetypal reader in your market, you can then turn your blog in to an ode to that character’s hopes, concerns and dreams. ” The average industry joe fights the corner of his market so that the crowd does not have to. He is the beating heart of the market. None of it matters if you don’t have a great voice.
    [Marketing] One Social Thing Wrapup – Week of July 16
    Scroll to see the social media and content marketing articles you need to know. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. She is also founder and principal of Genuine Media , a marketing agency that helps clients build their individual and brand reputation through social media. Here’s what we included in this week’s One Social Thing daily email. To get One Social Thing delivered to your email each day, please subscribe below. Thanks! – Jay. How About You?
    [Marketing] Drew’s blog gets a makeover!
    decided it was time to give Drew’s Marketing Minute a fresh look and take advantage of some of the most current technology (plugins etc.) as I made the leap from Typepad to WordPress. For many of you, my blog comes via your e-mail inbox or RSS feed reader.  So you probably haven’t even noticed that something is looking a little different. We’re still making some minor tweaks, but for the most part — I’m excited to share it with you. If you’re reading this remotely — give us a click and come tour our new home. As always, I welcome your feedback.
    [Marketing] How Gordon Ramsay Can Increase Your “Expert” Value by 23,900%
    Amy Harrison is a copywriter and content marketer for Personality Entrepreneurs wanting to connect and sell authentically to their audience. This guest post is by Amy Harrison of To the public, not all experts are created equal. What’s more, this division exists in all industries, and in every blogging niche. And it’s not just about working harder, or longer than other people. It’s about knowing how to rise through the ranks of the expert “hierarchy.”. Between the head chef and Gordon Ramsay, that’s an increase of 23,900%. Most start out as generalists in their careers.
    [Marketing] Use Social Currency Systems to Grow Your Blog
    Companies across the world spend millions, sometimes billions (in the case of companies like Heineken ) on marketing, which shows just how important it is. More recently, social currency systems have been developed that can add to your overall social marketing strategy. It’s a common but effective marketing tactic. Internet marketers can use them to sell free reports to create a buzz for upcoming webinars. This guest post is by Nathan Kash of Electric Blogging. What are social currency systems? In other words, these products cost users the price of a social share.
    [Marketing] Changes at NML
    It’s been really exciting times at New Marketing Labs lately. Colin Bower has been promoted to president of New Marketing Labs. As New Marketing Labs is growing up and improving our focus on digital and media marketing, we’ve come to realize where we can be most helpful. We’ve also launched a small (to medium) product called Red Pin Marketing (site coming soon), led by executive director, Justin Levy. In this position, I still give guidance to New Marketing Labs, but I have taken on responsibilities for our other projects as well.
    [Marketing] Trial by Fire: a Beginner’s Attempt at a Product Launch
    It involved truly marketing my own business, building readership (not just benefiting from a standard readership that I’m used to through the magazines I write for), and developing my brand. “What better way to jump into the world of creating sales marketing copy and grow readership quickly?” This guest post is by Ryan Derousseau of R.M.D. Media. Unlike most bloggers who share their experience on ProBlogger, I haven’t quite seen the fruits of my labor turn ripe—yet. But jumping into a blog of my own meant I had to do more than just write about my niche. And it worked.
    [Marketing] Why You Need To Create and Sell A Product Now (And How To Do It)
    You may feel it’s best to wait until you have a huge following to begin marketing your goods. This guest post is by Brandon Turner of Last night I made $9. know that isn’t a lot of money. know I’m not taking that dream vacation to Italy or buying that new MacBook Air I lust after. So why mention it? Because I made $9 last night. While sleeping. While completely unconscious. woke up and discovered that I was $9 richer than when I went to bed. Perhaps this goal is familiar? Perhaps you share the same goal? Why start right now? Motivation.
    [Marketing] Do You Have the Social Drive to Save on Insurance?
    More and more companies today know that social media isn’t a marketing option, it is a necessity. Whether you are in the need for auto, home, life, health or other kinds of insurance, are you turning to social media to assist you? While the answer is likely yes to that question for many consumers, many other consumers are still in the slow lane when it comes to putting social media into play to save them money. So why is that? Become More Socialized. In some cases, you have consumers who basically want nothing to do with social media. Sifting Through the Jungle. Stay on the Social Train.
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