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    [Marketing] Three Things Your Brand Needs to Be Successful In Social Media in 2013
    Just look at Amex who isn’t a social media expert per say, but they started rocking it across social media channels, using guest bloggers to bring in expertise, and offering their small businesses the content they need to be successful in their markets. So you’ve read about what your brand resolutions should be, what social media goals you should consider, and what to do and not do over and over again…but do you really know what your brand needs to be successful in social media this upcoming year? 2) Hire Native. By native I mean – digitally native. Enough said.
    [Marketing] Billions of Awesome Pieces of Content Served Daily?
    Disclosure: I am vice president of marketing at my6sense, a Paladin client. Mark Zuckerberg, Facebook CEO, and Barack Obama, USA's interim CEO, dueled for attention this morning in what turned out to be an intriguing one-two punch on the state of social globally and then then the state of the nation broadly. Zuckerberg promised us something "Awesome", while Obama dueled with opposing party leaders claiming he didn't keep his own promises. Not bad considering both were completed before noon Pacific. billion. Per day. Just on Facebook. Think about two other things Zuckerberg said today.
  • KIKOLANI  |  THURSDAY, JUNE 21, 2012
    [Marketing] 3 Forums with CommentLuv-Like Functionality
    Digital Point – Search engine optimization and marketing forum. One of the ways that I promote my most important blog posts, like my massive post on 40+ Tips on How to Become a Social Media Rockstar , is through commenting on blogs enabled with CommentLuv. There are a ton of awesome lists of CommentLuv enabled blogs out there. But what about forums? Sure, you might be thinking CommentLuv only works on WordPress, so how can there be CommentLuv enabled forums? The answer is there are not, not official ones anyway. You can see what I mean in the following example. Happy forum posting!
    [Marketing] Super Bowl Ad Sneak Peak – GM Pre-Releases Spots via Facebook
    This is a smart way to use social media to amplify the companies existing marketing efforts. Recommend Book: The New Rules of Marketing and PR. (Video: Watch this video on the post page). As we reported a few weeks back, GM hired Big Fuel out of Detroit to handle their social media activity. GM is stepping up their social media efforts — starting with their flagship brand Chevrolet. GM has pre-released their Super Bowl advertisements via Facebook and YouTube. You can view them here. So, it appears my opinion is a shared one. This may halo their other advertisements. 
    [Marketing] Super Bowl Ad Sneak Peak – GM Pre-Releases Spots via Facebook
    This is a smart way to use social media to amplify the companies existing marketing efforts. Recommend Book: The New Rules of Marketing and PR. (Video: Watch this video on the post page). As we reported a few weeks back, GM hired Big Fuel out of Detroit to handle their social media activity. GM is stepping up their social media efforts — starting with their flagship brand Chevrolet. GM has pre-released their Super Bowl advertisements via Facebook and YouTube. You can view them here. So, it appears my opinion is a shared one. This may halo their other advertisements. 
    [Marketing] 3 Ways to Promote Your Business with Facebook
    'Facebook has over a billion users, which makes it an excellent marketing tool for small businesses. Using these 3 ways to promote your business will help you get the most from this social networking site and enhance your online marketing efforts. It offers you an interesting way to reach new potential customers and to form a good relationship with your existing ones. You should start promoting your page as soon as possible to encourage users to check out your content and join your online community. You cannot just blatantly advertise your business or you’ll lose fans.
    [Marketing] #1: Fascination Power Blogging With Lust
    My recent post Corbett Barr on His New Course Affiliate Marketing For Beginners Reply Mark August 10, 2010 at 10:51 pm I loved your original post about the 7 Fascinating Ways to Spice up a Boring Blog! Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social #1: Fascination Power Blogging With Lust by Stanford on August 10, 2010 Spread it! Share Email This We’re going to get naughty today. So… Dim your monitor. Shut your office door and get prepared to indulge yourself. See that gal in the photo above?  Do you want more? This is lust. 
    [Marketing] Will The Rise of the Photo Apps Kill the Written Word?
    2011 study by the Center for Marketing Research at the University of Massachusetts Dartmouth researching social media usage by Inc 500 companies (who have a strong usage of social media generally) found that the use of blogging had dropped to 37% from 50% the year before. Another 2011 study, this time by Hubspot , focused solely on companies concerned with inbound marketing and painted a different picture. Ekaterina Walter is a social media strategist at Intel. She was recently elected to serve on the board of directors of WOMMA. Word Killer Number One: Pinterest.
    [Marketing] When TweetLevel Visited #MeasurePR
    Jen Zingsheim  is Vice President of Products and Services for CustomScoop , driving product development plans to better meet the needs of public relations and marketing professionals. Almost a month and a half ago (yikes!), Jonny Bentwood, the creator of TweetLevel, appeared as the guest on #measurePR. Jen Zingsheim, who guest-moderated the chat, provided the following recap. And even though this is posting late, I’m going ahead with it since I know the transcript will be useful to you. Okay, maybe just the ones in my head). The tool is free, and anyone can review the algorithm.
    [Marketing] Fetching Friday – Resources Mashup, Ugg Boots & Upcoming Vacation Time
    How to learn list building and email marketing from the experts – a reverse engineering approach that will give you expert insight for free. How to use E-Junkie and put an affiliate link or advert on your blog – a back to basics guide for those starting out with affiliate marketing. favorite but often over looked marketing tactics – breakdowns of how these strategies will increase your traffic and sales. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week.
    [Marketing] Madison Avenue Strikes Back
    Media, algorithms and tools are not agencies, nor do they replace marketing skills; they are just products that make Madison Avenue better. Tools don’t replace marketing or communications. Large corporations rarely trust small agencies to handle all of their marketing and PR. When an industry is operating in a hype bubble, it creates statements like this one : “Silicon Valley Will Be the Next Madison Avenue.&# While claiming that Facebook social ads are the coolest property out there, one forgets who buys the ads. They just enhance them. ’&#.
    [Marketing] How to Improve Your Writing and SEO for Better Blogging
    Don’t just use this for blog posts – if you write articles on sites like HubPages, Squidoo, or other article directories, use the checklist for your article marketing as well ! As you’ve probably heard by now, Darren Rowse of ProBlogger and Glenn Murray of Divine Write just released the Copywriting Scorecard for Bloggers , a 100 point checklist of 63 key things to check before you publish to help you improve the quality of your blog posts. If you’re insanely busy like most (working a full time job, writing for multiple blog sites including your own, etc.),
    [Marketing] UNcanny Insights From UnMarketing | Book Reviews | Social Media.
    Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search UNcanny Insights From UnMarketing September 7th, 2010 |Written By: Jay Baer | View Comments Tweet The new book UnMarketing from Canadian viral marketer and Twitter gadfly Scott Stratten takes the rules and purees them, Blendtec style. tags: marketing) [.] UNsettling Stratten has a knack for gaps.
    [Marketing] The Retail Experience Continues to Lag Online Convenience
    Since then, baby number three, Braden, has arrived, ahead of schedule , and you also saw the news of my VP of Marketing role at my6sense. The best Web sites in the world with top notch customer service make things happen, and those dinosaurs that act as if the Web is just a marketing brochure aren't going to keep their edge for too much longer. The last few months in the Gray household have been ones of change. As discussed previously, we tapped Redfin to help us with our home search, and finally found a fantastic place. So change is in the air, indeed. So our rooms remain empty.
  • KYLE LACY  |  MONDAY, APRIL 11, 2011
    [Marketing] Revolutionizing Branding the Apple Way
    Apple has marketed around this project in ways that are highly beneficial to themselves. The iPod is the leader in the market of personal music players. Apple has revolutionized the ways we listen to music and entertain ourselves on the go. The Apple iPod is a technological paragon that has become a regular household item for our. generation. When it was first introduced, the iPod put Walkman’s and personal CD players to shame, and the old clunky MP3 players in contempt. —-. Today’s guest post was written by Scott White. Guest Post branding business
  • TWIST IMAGE  |  SUNDAY, JULY 13, 2014
    [Marketing] The Disruption Complex In Business Today
    On this show, Bob and I discuss the merits of both sides of the argument, what it means to marketers and how businesses are able to grow and thrive in a world that is seemingly more disruptive than ever before. digital marketing. marketing podcast. 'Episode #418 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. There has been plenty of discourse (online and otherwise) about this topic. Christensen even took to the pages of BusinessWeek to clarify the comments and add more color to the arguments. Enjoy the conversation. brand.
    [Marketing] Clever Ways to Use Social Media to Grow Your Business
    Every marketer seems to have a different strategy when it comes to social media. ghostwriting service that provides businesses with the opportunity to build their online presence and grow their companies, Posts by Ghost offers strategic blogging, content marketing and SEO assistance to businesses of all shapes and sizes. 'Whether you’re searching for new customers, looking to build up your brand awareness, or just hoping to create a network of connections , social media can be a dream come true—when it’s done right. How do you pick the right one? Lesson?
    [Marketing] How to Start a Blog - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Seductive Social Media | Main | Can Social Media be Effectively Outsourced? Because they are commons concerns small business owners have with social media marketing. Because they are commons concerns small business owners have with social media marketing.  Let's take a look at some of the common challenges, some solutions for overcoming or working around them, and then a step-by-step process for how to start a blog.
    [Marketing] Show 324 - Mining the Social Web
    Show 324 of  The Engaging Brand leadership and marketing podcast is ready  just for  you. 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast. Show 324 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen for  free , you don't need to download anything and all explained at the end of the post. Is the true power of the internet - data mining the information on the social web. Do you have to be a technology geek to be able to mine the social web.
    [Marketing] Oreo Boycotted Over Gay Cookie on Facebook
    If Kraft Foods ever does produce the 6-layer rainbow Oreo, it wouldn’t be the first major brand to market an explicitly pro-gay rights product in recent years. Oreo, the hundred-year-old cookie brand, caused controversy Monday with an image of a rainbow-themed cookie. This Rainbow Oreo image posted to Oreo's Facebook Page on Gay Pride Day sparked a heated controversy. The image, which is being universally interpreted as an endorsement of gay rights, has prompted a firestorm of emotionally charged tweets, blog comments and Facebook posts. So I say bravo Oreo! Farewell, ‘Mr.
    [Marketing] How to Blog with Power
    The Power of Sync: For a blog that leverages the power of teamwork or syncing, let’s reference a fairly new blog called MENG Blend , a cooperative blog launched by marketing expert Lisa Petrilli. Marjorie Clayman is director of Client Development at Clayman Advertising ( ), a full-service marketing communications firm located in Akron, Ohio. A few weeks ago, I received this spectacular Guest Post from Marjorie Clayman @rlmadman. It does a MASTERFUL job explaining how to use Power – the 7th Fascination Trigger to boost your blogging success.  Is it: Fame?
    [Marketing] Use These 5 Design Elements to Create the Optimum Blog User Experience
    SEOMoz is one of the most prominent organizations in the SEO and inbound marketing community. Mark Acsay III is an online marketing consultant , the owner of Webby Thoughts blog that talks about inbound marketing topics. This post is by Mark Acsay III of Webby Thoughts. One of the main unacknowledged problems with today’s websites is that many just follow the favorite design of the month. When Flash was born, we got bombarded by Flash-based sites that took forever to load. When sliding banners came along, almost everybody wanted to have one too. Where should I begin? Shape.
    [Marketing] What Are You Doing With Abandoned Shopping Carts?
    Combine your e-mail marketing and customer service skills and make contact with that lost customer. Don’t spam them and don’t add them to your e-mail marketing list. mail marketing isn’t always about promoting your business aggressively. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? Do You Review Your Inbound Links? » What Are You Doing With Abandoned Shopping Carts? But what about the online environment?
    [Marketing] Are You About To Lose Your YouTube Presence?
    That means you’d have to be that much more creative and aggressive in your YouTube marketing efforts. Celebrity YouTube channels could also present a unique marketing opportunity for your small business by giving you another advertising channel. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., Tags: online , Video Marketing , YouTube This entry was posted on Friday, February 25th, 2011 at 10:38 am and is filed under Video Marketing.
    [Marketing] The YouTube Creator Institute
    YouTube is one of the top video marketing and video sharing websites online. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., Tags: content , Video Marketing , YouTube This entry was posted on Friday, March 11th, 2011 at 10:22 am and is filed under Video Marketing. About Us What’s a Maverick? It’s called the YouTube Creator Institute. This looks like a good deal. The reason for introducing this is obvious. YouTube is hoping to make money from your content.
    [Marketing] A Journey of a Thousand Words Begins with a Single Stroke
    Even if your business doesn’t publish a blog, you probably write emails, status updates, newsletters, presentations, scopes, sales orders, and various other communication or marketing pieces. 'Writing Giving You Fits? Write In Small Bits! Let’s be clear: Every business owner is a writer. So many people believe they aren’t good writers. That may be as much hedging and dodging as it is judging. Truth might simply be that writing gives them fits. If you can talk, you can write. TalkWrite. Then answer it. Do that each day by Listening to Your Day. Blog Coach
    [Marketing] Thinking About The True Tools Of Change
    published a video podcast where we discussed everything from book publishing and new media to marketing and whether or not it's a good idea for book publishers to start putting ads in books. The first step to understanding New Media is understanding the tools of change. In 2009, I attended the O'Reilly conference, Tools of Change for Publishing in New York City. Now, I'll be giving a keynote address at the upcoming Tools of Change for Publishing in Frankfurt, Germany on October 11th, 2011. Last week, Joe Wikert (General Manager and Publisher at O'Reilly Media, Inc.) book publisher.
    [Marketing] The Huge Gap Between Reading and Participating
    You don't get the increased loyalty, repeat purchases, decreased marketing costs. The difference between someone reading and participating is huge.    Too many organizations aim to attract readers. They try to get experts publishing content that members want to read. This is a flawed content-driven community strategy. The only viable community strategy has to be based around active participation between members.    If members are only consuming information, they're not emotionally engaged. They're not interacting with each other.
  • FEVER BEE  |  THURSDAY, MARCH 17, 2011
    [Marketing] Brands Must Use Their Unfair Advantage To Build Online Communities
    It might be an impact on the marketing plan, an impact on the products, an impact on some special issue of the industry. It's hard for brands to build successful communities. Especially if they're competing against existing communities. You can only succeed by using your unfair advantage. You can only succeed by bringing something awesome to the party, something no amateur community can match. You have to offer a community environment which is better or entirely unique amongst other online communities. Your members have to feel like you're serving them, not them serving you. 
    [Marketing] Social Media Impacts The Trust of People Not In Our Digital Networks
    Diva Marketing is part of an online influencer network for MSN Business on Main. Sometimes the smart people can be the most naive when it comes to social media and social networks. In the post I wrote on employee personal branding  I offered the premise that an employee's digital personae will likely be affilated with their employee's brand during, as well as after, employment ends. When I teach, especially social media workshops, I make every attempt to create what I call a "social media offline environment." As adults we learn best from peer-to-peer interaction. She was angry.
  • STAY N' ALIVE  |  THURSDAY, JUNE 6, 2013
    [Marketing] Entrepreneurship With a Family is for Crazy People
    As a developer and marketer, I can build things and build audiences, but building those things into a true business that is sustainable is not my strong suite. 'I am frequently asked how I was able to go out on my own with a family of a wife and 6 kids. The truth is I''m crazy - completely crazy. If you want to see how crazy entrepreneurship actually is go follow my friend Dave McClure and listen to a few of his presentations (warning - lots of language). Entrepreneurship, without a family, isn''t for the faint of heart. This is my story. Entrepreneurship alone is tough - really tough.
    [Marketing] A community's importance in life, and death
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed A community’s importance in life, and death October 21, 2009 in Community Building | Tags: death policy in social networks , online communities You may recall the first time I experienced the death of community member.  It was a lot tougher than I’d ever imagined. Actually, I’d never given it much thought, and when it happened it was pretty tough. Not too long after we had another member die as well. Attitude is everything.
    [Marketing] Meme's - What makes an idea 'shareable'?
    Lively Loves of Social Marketing. What makes a blog post or other item in social media 'shareable'? For me the work of Susan Blackmore in The Meme Machine gives us incredible insight. It likens how human beings have evolved to what ideas need to create an 'idea meme'.  . An idea needs to be different for people to want to share it. People share for many reasons however the reasons are driven by human needs - a need to be loved, resepcted, seen as 'in the know', seen as funny your idea has to be different to what people already know. That means that.(3). Related articles.
  • KIKOLANI  |  FRIDAY, AUGUST 27, 2010
    [Marketing] Fetching Friday – Resources Mashup and Blog World Celebrities
    Facebook marketing tips from the pros – great tips from the top industry pros. 35 of the best Facebook guides of 2010 – posts on Facebook marketing, advertising, search, SEO, apps, tools, and much more. 10 Facebook advertising tips for brilliant marketers – not your average tips either! Mailing Lists / Making Money Online / Online Marketing. Top 10 social media marketing campaigns of all time – roller babies, meerkats, the Old Spice man, and more. Blog marketing WordPress plugins – 10 plugins to help you market your blog.
  • CHRIS BROGAN  |  MONDAY, JUNE 20, 2011
    [Marketing] Simple Plans Executed Trump Complex Plans Still Planned
    When I started New Marketing Labs (now part of the Pulse Network , we started by picking four services we’d offer. Was it some really huge market research that told me people wanted those services? Are you writing 15,000 word reports, spending hours upon hours doing market research, or worse yet, stalling because you think you need all that to launch? I love simple plans. The graphic above (if you can’t see it, click here ) is a simplified sketch of how that talk started. Simple is the Key. When most people try working on their business, they get overly complex.
    [Marketing] Engaging Brand Show 421 - Kevin Kelly on What Technology Wants
    Welcome to the latest and free   The Engaging Brand podcast  covering social marketing , business ideas and brand marketing tips  but before we start. 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast. Welcome to the latest and free The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips but before we start. The listener of the week and winning an  Engaging Brand  goodie bag is Hugo Fernandes. Remember the Today is an interview with Kevin Kelly. Kevin
    [Marketing] Why YOU don't matter?
    Ed Hardy Shirts on Show 300 - Facebook Marketing spyseo on Show 300 - Facebook Marketing Small Business Answering service on Putting the Wow into Customer Service Small Business Answering service on Customer Service and the Fred Factor Krishna De on Show 300 - Facebook Marketing LOGO DESIGN on Whats Missing in Your Logo? Show 301 - How Risky is Risk Show 300 - Facebook Marketing Show 299 - The 24 Hour Customer Do we need a new style of citizenship? However, what I mean is that you mean little on your own. If there was just you, then your power would be diminished.
    [Marketing] Fetching Friday – Resources Mashup & Purely Pacific Northwest
    Ways to Use Email Marketing to Make More Money After the Initial Sale – How to use email marketing to generate more revenue from existing customers. Surprising Pinterest Insights Every Marketer Needs – Here are seven useful data-driven insights and the related marketing implications to persuade you to hop onto Pinterest. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on The Resources Mashup. Blogging / Writing. Business / Career. At home?
  • JEFF KORHAN  |  TUESDAY, MAY 24, 2011
    [Marketing] Give Bing a Chance
    Google still stands tall as the king of search – controlling nearly 65% of the market. Factoring Social into Your Business Marketing. Social will continue to influence how operate our businesses – especially our marketing. However, Bing is giving them a run, thanks in part to their partnership with Facebook. The Future of Web Search is Social. Google and Bing both understand the future of the search is going social. Because that’s where the action is. The social networks are where there is the most activity on the web. But social media is changing that.
    [Marketing] Nielsen’s Global Trends in Online Shopping Report and what it means
    … The Nielsen Company conducted a survey in March 2010 and polled more than 27,000 Internet users in 55 markets from Asia Pacific , Europe , Middle East , North America and South America to look at how consumers shop online: what they intend to buy, how they use various sites, the impact of social media and other factors that come into play when they are trying to decide how to spend their money. I found a lot to like and not like about the  Global Trends in Online Shopping  - A Nielsen Global. While the information  Global Trends in Online Shopping  - A Nielsen Global.
  • TWIST IMAGE  |  TUESDAY, MAY 6, 2014
    [Marketing] Why Did I Sell Twist Image (And Other Questions)?
    We currently have over one hundred full-time digital marketing professionals on our team across two offices. We have always been an agency that wanted to work with big brands on more complex digital marketing challenges. We have always been an agency that focuses on ongoing digital marketing opportunities, instead of quick projects. That it will enable us to grow, adapt, add and push the envelope of digital marketing. We do this kind of pushing for our clients, and we''re excited to keep on helping them to achieve their goals as digital marketing continues to evolve.
    [Marketing] How To Get Noticed As An Expert
    Why Content Marketing Matters for Experts. Content marketing works because it is an audition for experts. Example: Jay Baer is a thought leader and respected content marketing expert. Example: I believe that most content marketing best practices are obsolete. look to folks like  Brian Dean ,  Noah Kagen  ([link] Nate Desmond  as examples of experts bringing new approaches to the content marketing space. 'Do you sell advice? If so, you need to be an expert. You also need to convince your audience that you’re an expert too. It seems like everyone is an expert.
    [Marketing] How A Fake Taxidermist Is Keeping AT&T On Its Toes
    Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Meet @ATT_Fake_PR (formerly @ATT_Wireless_PR). Or not. Since he (?)
    [Marketing] 0-60 Series: Day Six - Smart Infosumption with Google Reader
    Here are just a few (business-centric) sites I'd suggest: Drew's Marketing Minute. Today, we start subscribing to RSS feeds that are relevant to you and your business. Ideally, you did your homework and opened a Google Account, yes?  And you wrote at least one practice post on both Day 4 and Day 5, right?  Excellent because that's where we start here on Day Six - Smart Infosumption with Google Reader. Objective : To begin receiving a Relevant Signal Stream (RSS) through your RSS feed aggregator. Provide a storage house for the more valuable information. Tools : Google Reader. Subscribe.
    [Marketing] ViperChill Monthly Report 12 (The Last One Ever)
    viral marketing: 753. I’ve showed it to a number of online marketers and they couldn’t wait to get their hands on it. really think this is going to change the affiliate marketing industry. Well, I will be doing a report every six months or so, but this is the last one I’ll publish monthly. As of October 17th 2010, it will have officially been one year since I relaunched ViperChill. should finish the year with just over 10,000 subscribers , which isn’t a small feat (any blogger will attest to that). Overall Traffic. Visits : 45,243. 1,322.
    [Marketing] Fetching Friday – Resources Mashup & Movie of the Week
    How to beat changes to organic search – 5 ways to continue getting traffic to your site after the latest Google update as well as what this means for article marketers. Advanced email marketing for bloggers: how to really clean your mailing list – if you want to make money, it’s also important to save money. How to build social media awareness into your website – great tips on marketing objective, turning your site into the main attraction, and gauging your success. The Resources Mashup. Blogging / Writing. Making Money Online / Online Business.
    [Marketing] Fetching Friday – Resources Mashup, Holiday Deals & Inspiration
    Making Money Online / Online Marketing. Marketing your business smarter, cheaper, and faster – an interview with the author of a new book that will help you do just that! simple techniques to get your email opened , read, and responded to – great tips for those who are investing into email marketing. time-saving Twitter tools for marketers – a little automation never hurts! quick tips to maximize the ROI of Twitter marketing – do these three things and watch your efforts on Twitter reap some benefits. The Resources Mashup. Facebook.
    [Marketing] Two Great Questions
    If you're interviewing someone for a job at a marketing agency and suddenly they're talking about the recent reboot of DC Comics or the new Amazon Price Check app , you are looking at two very different candidates. marketing agency. Whether you're about to interview someone for a job or heading out to a networking dinner. Here are two questions about business that will either take someone completely off guard or engage you - head on - in a deep and fascinating conversation. Personally, I'm not involved in the HR function at Twist Image. Education is everything. The truth. author.
  • BILL HARTZER  |  MONDAY, JULY 20, 2009
    [Marketing] comScore Search Engine Rankings for June 2009
    Google has 65 percent market share, Yahoo! percent market share. percent search market share. percent market share, a 0.4 If you’re interested in reading more about’s search engine market share, here are a few links: comScore: Bing Barely Gaines Share In June 2009. comScore, Inc. NASDAQ: SCOR) , a leader in measuring the digital world, has recently released its monthly comScore qSearch analysis of the United States search marketplace. This is the first time we’re seeing data that includes the new search engine has 19.6
    [Marketing] To Trade or Not to Trade: Five Tips for Business Bartering | Spin.
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 28 2010 To Trade or Not to Trade: Five Tips for Business Bartering By Daniel Hindin | Email | Print | 11 Comments | Guest post by Laura Scholz , president of Scholz Communications. And I would say the same was true for those on the other end of the barter. Thanks.
    [Marketing] Association Social Media: American Land Title Association
    If budget and resources were no object, I’d really like to be able to focus more on SEO and direct marketing to both consumers and our members. 'In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media.  . Who do you report to? . Live and learn.
    [Marketing] 2012 Trend Spotting: Grieving Blackberry
    Most analysts and even parent company Research In Motion’s SEC filings see Blackberry dropping out of the top tier of smartphones, surrendering the market to the Apple iPhone and the many Google Android operating system-based phones. Image by CNN By all accounts, 2012 will be the year that Blackberry’s decline dramatically increases. Because Blackberry has [.]. Geekery android Apple Blackberry Ericsson google iPhone Nokia Research in Motion Samsung smartphone
    [Marketing] 4 Keys to Turning Negative Commenters Into Brand Advocates
    Going above and beyond for one customer can touch far more potential customers and drastically improve your brand’s perception in ways that no other marketing tactic can. Guest post by Chris Book , CEO and co-founder of Chatterplug , a user review and rewards platform. Nobody likes being told something negative about themselves. It stings, and as a business owner or manager, you immediately start kicking yourself for the missed opportunity. The key to surviving, however, is to embrace these negative comments for what they actually are: golden opportunities. What can you do with that???
    [Marketing] Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.
    Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. More from Convince and Convert 7 Critical Elements of Your Social Media Strategy 4 Detective Tricks to Find Your Customers in Social Media A Social Media Scoreboard That Works Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) You don’t need a big editorial staff to produce good content! Here are 5 steps to get there: 1. Not found. From fans? pomys?em.
    [Marketing] Why Facebook Timeline Ads Suck
    What I wonder is why Facebook, in its marketing plans, doesn’t give me an option of paying for their service?  Guest post by Brian Meeks. was going to write a post on Pinterest, which has piqued my interest. Yes, the rhyme was intentional… and brilliant. Well maybe not brilliant, per se, but better than being attacked by an ill tempered gorilla. like to set the bar low, sometimes burying it. digress… This is NOT a Pinterest post, mostly because I’m preoccupied with my Timeline on Facebook, and not in a good lion cub hugging sort of way. will not! wish them ill.
    [Marketing] Letter From Jamaica
    There was some hard bargaining when we went down to the Crafts Market , which I enjoyed thoroughly, and I found that as long as I said, “No, thank you,” with a smile, no one objected to us not stopping at their stall. Dear You, Well, this isn’t actually a letter from Jamaica, since I didn’t get online at all much (and that was only to share photos on Facebook) while we were there. After we got back,you were asking about the trip, so I figured I’d tell you a little bit about it. First, though – hello! Rockhouse Hotel – here we come! Love, Shonali.
    [Marketing] 5 Reasons Why Blogging is Not Working for Your Business
    More than ever before, businesses are now focusing on generating regular content for their target markets to keep a steady inflow of customers. Because your objective will ultimately give direction to the type of content you post on your blog and the type of marketing channels you choose for promoting your content. Your strategy should not only include the type of content you’re going to create for your target market, but it should also include a comprehensive plan to promote your content so that it reaches the right audience at the right time. Conclusion.
    [Marketing] 10 Years Of Blogging. One Tiny Favor. Please Help Me.
    do believe that this is why the vast majority of brands still struggle with content marketing. content marketing. 'The truth is that I hate anniversaries. That''s kind of a lie. just don''t like the whole, "hey everyone, did you know that I have been blogging for ten years?" " I don''t blog, write or publish with a numerical metric or amount of time in mind. don''t blog, write or publish with the notion that the longer that I publish, the more entitled I am to your attention or interest. All of that has to be earned - each and every day. am very lucky." Please.
    [Marketing] Why are we so Anti Change?
    And it needs to look at the market, the 'pirates' of your industry and of course your teams. For something that is built into our human DNA, change is something that we find. uncomfortable. Strange when you look at our history of evolution - we love new things, when we don't want to feel in a rut and we normally like improvements around us. So why are we so anti change at work? Why does business get it so wrong on management and change management? Because business management doesn't recognise that  "change is made THROUGH people NOT to people". . Related articles.
    [Marketing] What is the definition of empowerment
    For me empowerment is about trust in the talent of those around you to think, to innovate, to react to what the market requires. Empowerment and delegation are often confused within the business world. Giving  someone a task and trusting in the talent at your disposal are two different things.There are times when delegation is required, there are times when empowerment is a necessity.  . Empowerment is not about the loss of control, it is about gaining control through the loyalty of employee engagement. For me delegation is about a specific task or duty. Related articles. What is Profit?
    [Marketing] Real Valley Stories: Nearly Quitting Over URL Structure
    At my second job in the valley, I had the title of Web Marketing Manager. Beyond that, given it was a startup, I did my unfair share of quality assurance, product planning, including my first marketing requirements document (MRD), which was terrible, and even picked up the phone to answer support calls when they cascaded to me. In response, my boss (the VP of Marketing) said that many popular Web sites on the Internet, with Amazon being the clearest example, had ugly URLs, and yet they were successful. Part 1 discussed interviewing for my first job. was incredulous.
    [Marketing] Stocktwits gets funding, get's safer, gets bought
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? → Stocktwits gets funding,
  • TWIST IMAGE  |  SUNDAY, JUNE 1, 2014
    [Marketing] Understanding Power Cues With Nick Morgan
    In the marketing world, the best ideas don''t always win. That''s not just specific to the marketing industry, but all aspects of life. digital marketing. marketing podcast. 'Episode #412 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When people ask me what is the main skill required for success in life, I think of one thing: being able to present an idea in a cogent way. When I. Many names of individuals and organizations were thrown my way, but one name that kept rising to the top was Nick Morgan. blogging. brand.
    [Marketing] Focusing on What Really Matters
    was the kid that was always frustrated when first applying for jobs such as a “marketing assistant&# or “business coordinator&# which asked for 3 years of prior experience to do things that I knew I could do. picture taken from a recent trip to Tibet (around 4500 meters high). If you’ve been reading this blog a while (thank you if you have, if not…welcome!) you know that I’ve spent a lot of time talking about topics such as social media, social crm, enterprise 2.0, First you should know a little something about me. If I disagree with you I’ll tell you.
    [Marketing] What makes a person charismatic? - The Engaging Brand
    Ed Hardy Shirts on Show 300 - Facebook Marketing spyseo on Show 300 - Facebook Marketing Small Business Answering service on Putting the Wow into Customer Service Small Business Answering service on Customer Service and the Fred Factor Krishna De on Show 300 - Facebook Marketing LOGO DESIGN on Whats Missing in Your Logo? Show 301 - How Risky is Risk Show 300 - Facebook Marketing Show 299 - The 24 Hour Customer Do we need a new style of citizenship? was thinking today about how lucky I am, having been surrounded all my life by charismatic people. They were empathetic.
    [Marketing] An interview with Fraser Kelton of GetGlue « Online Community.
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed An interview with Fraser Kelton of GetGlue November 12, 2009 in Community Building , Interviews | Tags: "fraser kelton" , getglue Have you heard of GetGlue? It’s another sharing community that allows you to keep your friends in the loop on what you’re reading, listening to and other things you find interesting across the web. AdaptiveBlue is a young NYC-based company that was founded by Alex Iskold. Not right now.
    [Marketing] ViperChill Monthly Report 11
    The top 10, were: ViperChill: 1,039 wordpress seo: 711 viral marketing: 579 social media strategy: 318 viper chill: 297 guest blogging: 196 seo wordpress: 102 glen allsopp: 101 cloud living: 81 hqhow: 81 While search engine traffic is still a tiny portion of the traffic that arrives at ViperChill, it is growing steadily month on month with the number of referring keywords increasing by another 25%. I’m about two weeks away from releasing my first software product, and I can’t wait to see the reaction in the marketing community. Home What the F ? Cloud Living Say "Hi!"
    [Marketing] LinkedIn Wins the Twitter Email Trick of the Week
    When you really think about it, it’s not as much of an accomplishment as a great marketing ploy by LinkedIn to get their name out there and into conversations on Twitter. Oh LinkedIn. You’re so clever. Face it. Humans love to talk about themselves, particularly on social media. For the first time in history, social media offers us a way to let our friends, family, and the rest of the world know about our accomplishments. We might not be winning Super Bowl rings or Oscars, but we are generating other accomplishments and we want our peeps to hear about it. They did just that.
    [Marketing] The Main Lesson That Digital Offers The World
    While we can always be a market of one , it's important to think beyond our own values. Tags: a market of one. True story. was making my way through the airport magazine shop and did my usual pit stop by the business book section. I'm usually not all that surprised by which books I find on the shelves. I'm a little bit of a business book nerd and I'm either eagerly awaiting something that is about to hit the streets, or - because of my newspaper and business columns - many book publishers send me advance copies (prior to publication date). didn't buy any books. Solution? " ).
    [Marketing] The New Link Building Beginner’s Guide
    There always is something more to learn in internet marketing, because it is a constantly changing arena. 'I know that readers of this blog are probably not beginners at link building, but it’s a good idea to quickly skim The Beginner’s Guide to Link Building by Paddy Moogan on Moz. The reason why it’s a good idea is because there just may be something you learn. Beginner’s guides that come out generally have the latest information, and link building tactics need constant refreshing in order to be effective. Visuals, no overloaded pages, and easy to read. like it.
  • THE WAY OF THE WEB  |  SUNDAY, MAY 23, 2010
    [Marketing] The death of the Open Web has been somewhat exaggerated
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? But the iPad? But the real threat?
    [Marketing] Day 23: People of color impacting the social web – L Martin Johnson Pratt #28DaysofDiversity
    For day 23 , I would like to introduce to some and present to others: L Martin Johnson Pratt Twitter: @iluvblackwomen Website/Blog: Bio L Martin Johnson Pratt has created marketing solutions to reach the African American Demographic through different forms of media such as: radio, print, tv, mobile, and social media. Mr. Pratt has focused his attention to social media marketing for media outlets, book authors and small businesses. As we all know, February is Black History Month. Mr. Pratt also writes for Rolling Out Magazine. those who do not. for free.
  • SPIN SUCKS  |  TUESDAY, JULY 27, 2010
    [Marketing] Short and Sweet: Five Tips to a Better Blog Post
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 27 2010 Short and Sweet: Five Tips to a Better Blog Post By Daniel Hindin | Email | Print | 12 Comments | Guest post by Jason Verhoosky , creative director/owner of Old Beauty Design & Media. It also offers a nice visual break for the eyes/mind. What did I miss?
    [Marketing] Does a Yelp IPO Change Anything for Yelp Users or Businesses?
    Going public is a risky move for any company, but one that could ultimately work out for Yelp and the businesses that rely on it as a marketing platform. And because Yelp also thrives on search engine traffic, it will also need to ensure that it can sustain the SEO value it currently offers to marketers. The rumors surrounding online review service Yelp going public have been circulating for a couple of years now. According to reports, it is hoping to start the year of 2012 off as a publicly traded company. Failure to Profit. The filing shows that the company lost $9.6 million.
    [Marketing] Search Engine Optimization Tip: Include Keywords in URLs
    Think about your niche market for a moment. Your keywords are a great tool to reach potential customers, so make them a priority. However, you should do more than just have those keywords in your tags and your text. They should also be found in your URLs. This is a logical step to really get more overall benefits from your SEO efforts. However, this continues to be an area where many website owners are dropping the ball. Here is what Matt Cutts says about Keywords in URLs: Your domain name is a big place to start. Do you have any of your effective keywords in it?
    [Marketing] Social Media App: Virtual Contact Twitter Application
    As Virtual Contact is new on the market, twitter is the first client we’ve decided to take above and beyond in this fashion but as the world of social media grows, other platforms such as Facebook, LinkedIn and others are in the works. I recently sat down with the folks at eMarketing group, the makers of the Virtual Contact Twitter app. The following are notes from our discussions. Virtual Contact takes all the functionalities one would expect from the Twitter platform and takes them a step further. – Manage automatic tweets (automatic-messages). – Shorten your URLs.
    [Marketing] One Social Thing Wrapup – Week of July 16
    Scroll to see the social media and content marketing articles you need to know. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. She is also founder and principal of Genuine Media , a marketing agency that helps clients build their individual and brand reputation through social media. Here’s what we included in this week’s One Social Thing daily email. To get One Social Thing delivered to your email each day, please subscribe below. Thanks! – Jay. How About You?
    [Marketing] Get Ready For The Collaborative Economy
    He''s got a great mind for business, technology and marketing. marketing podcast. 'Episode #372 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Jeremiah Owyang is on to a new thing. He calls it, The Collaborative Economy , and he thinks it''s going to change everything (again). He''s currently Partner of Customer Strategy at Altimeter Group , a research based advisory firm started by Charlene Li ( Groundswell and Open Leadership ). In June of this year, he launched his latest research report called, The Collaborative Economy.
    [Marketing] Secrets to Making Money Online
    You can look at the variety of Internet marketers and see a whole heap of different methods to do it and approaches to do it. As you do affiliate marketing, you need to build systems that will continue to promote things to your readers using, say, an autoresponder. Don’t just rely upon advertising revenue, or marketing other people’s products. I recently had a conversation with a friend who has just started out with making money from blogging. In this video, I summarize what I said. Secrets to Making Money Online Transcription. know what will get them purchasing.
  • MINDJUMPERS  |  MONDAY, MAY 30, 2011
    [Marketing] How Ecycler Used Social Media to Enhance Its Business
    Similar Posts: How to Use Twitter As a Marketing Channel. Tweet is an internet age version of cash for cans concept. Through this website, people who wanted to discard their belongings could do so by posting it to the website. Collectors’ would then arrange to pick it up or get the discarded belongings shipped. Basically the soul of the business here was communication between collectors and discarders. The challenge for the company was to proactively create awareness and start a conversation between collectors and discarders. So a lot of opportunity cost was lost.
    [Marketing] Are You Using A Website Monitoring Service?
    An up market monitoring service will also call you on any number you designate letting you know when any serious issues arise. Can I see your website right now? Go on – go and check, I’ll wait. You can probably view your pages just fine – here’s some news – it doesn’t mean that I can. I’m not being facetious either – this is a serious question. There can be any number of problems with your website, and you may not know about them. They will check your home page, your shopping cart, and any other pages that are important to you.
    [Marketing] Does Your Content Grab People’s Interest?
    Sharing implies that your content is worthy of being recommended to others, and since people first starting selling way back in the caveman days, recommendations have been the most sort after marketing prize. The Google Panda update has really made people stop and take stock of the content on their website. Content for the sake of content is going out the door. What’s now needed is content that grabs a reader’s attention. Perhaps we need a new word to describe content – how about engaging, since that appears to be the most popular type of content.
    [Marketing] How A Search Online Is Connected To Facebook
    Social Media marketing is only going to grow. We have been hearing a lot lately about Facebook. What it means to individuals as well as businesses. Most of us understand basically what Facebook is. It is a way to stay connected with family and friends and to keep current on events in their lives. That is correct. What a lot of us don’t understand is how it will actually help businesses just by staying connected with friends. In nearly every aspect in our lives we depend on the references or opinions of others that we do trust in order to make informed and responsible decisions.
    [Marketing] Small Businesses – How To Help Them
    It used to be that everyone shopped locally, which in turn kept dollars in the local market. Did you know there are an estimated 21.5 million small businesses in the United States? Those same small businesses contribute 44% of all business in the United States. This is phenomenal. One would think it would be less than that simply because of the large corporations. It just goes to show you that small businesses are favored among the citizens of the United States. It would be nice if banks would favor small businesses over large corporations when it comes to lending money.
    [Marketing] Is Search Privacy Important To You?
    at DuckDuckGo for the search phrase “small business marketing minnesota.&# Are you concerned about search privacy? If so, then you might be interested in two smaller search engines. Google and Bing, the leading competitors in search, store your search data for up to 18 months. But Blekko and DuckDuckGo are banking on you wanting more privacy than that. Blekko – Blekko stores your search data for 48 hours, and that’s it. But the problem with Blekko is that your searches are confined only to sites that you or your friends tell it to search. Good luck in that.
    [Marketing] 3 Tactics I Used to Develop a PageRank 5 Blog in 5 Months
    We all know that having a blog can enhance your freelancing business and serve as an effective marketing tool for your products and services—that’s given. honestly don’t think it’s too hard to achieve a highly trafficked, highly profitable, and attractive freelance blog for marketing. This guest post is by John Saddington of  TentBlogger. And although it’s easy to get a blog started (and to start a freelancing business) it’s much harder to make a dent in search engine rankings so you can win those viewers (and new customers and clients). Here’s what I did.
    [Marketing] What I've Learned About Blogging Based On A Year's Worth Of Data
    marketing tools Nature Blog Network » Whither StumbleUpon? [.] My main blog is [link] and my marketing blog of IT Professionals is [link]. Like many bloggers, I’ve gone in and out of writing, and that doesn’t help with maintaining a consistent flow of traffic to your blog. At the end of the day, driving eyeballs to my blog isn’t really the ultimate goal, writing useful and appreciated content is. But I like anyone loves to see people visit. Let’s start with the following tables. My analysis and thoughts follow. of these were lists (no surprise there).
    [Marketing] How Any Blogger Can Become an Authoritative Blogger
    How to Become a Local Business Marketing Expert as a Blogger. This is a guest post by Rich Gorman. One of the most fascinating facets of the blogging community is how there are so many different bloggers, blogging for such different reasons. Some folks sign up for a free WordPress or Blogger account and start firing away, simply for purposes of creativity or self-expression. And then there are others who become bloggers of authority, esteemed within the industry, wildly successful on the back of their blogging efforts. Your Content is Key. Design Matters. Beyond Your Blog. Related Posts.
    [Marketing] Moving Beyond the Social Customer into the Era of Customer Engagement
    We recently connected with Paul Greenberg , one of the most respected minds in marketing, technology and CRM (albeit for a short catch-up). His seminal book CRM at the Speed of Light not only helped define the thinking of marketers and business leaders around the globe for years to come, it was among the first to bring to light the need for integrating social in all aspects of our thinking.  Do you consider yourself a social marketing leader or a novice? Staring at the Social Customer Is Over. Social Channel Strategy Now Part of Multichannel Strategy. Mike Lewis.
    [Marketing] Evaluating Yourself as a Community Manager
    They’re tasked with overseeing a business’s online marketing campaign, fostering customer engagement and doing their best to improve a company’s reputation. Content creation is one of the most important elements of inbound marketing. Quantity and quality of content are equally important in online marketing. 'Community managers don’t have an easy job. They often have to juggle a lot of tasks, but be able to do each of them is very important in a company’s success. Here are ten ways you can evaluate yourself as a community manager. Web Analytics.
    [Marketing] Friends with benefits, conquering fear and non-sexy products
    Vistaprint submissions: Friends with Benefits – Vistaprint’s VP of Marketing Communications, Bridget O’Brien has submitted a session where she will go through the benefits of a national television campaign featuring real-life customers Anthony Flynn and Tess Scanlon-Phillips to the company and these small businesses. Not Your Father’s Direct Response – Lynne O’Connor, a senior Brand Director at Vistaprint will talk about shifts in direct response marketing and how it has not really changed much since the days of the Mad Men on Madison Avenue. Cantwell and Jeremy Hicks.
    [Marketing] LIVE from SHSMD 2013
    From left to right: CEO Matt Petersen, Account Manager Annika Honkanen, VP of Interactive Marketing Tina Kelly, AVP of Integrated Sales Crystal Kaiser, AVP of Content Marketing, Health Care Amy Shepard, EVP, Health Care Sales Chad Rose. SVP of Interactive Kyle Crafton put Google Glass on Lisa Stansbury,marketing manager for the Baton Rouge region of Ochsner Health System. Mary Jane Gore, a marketing and communications specialist at Duke Medicine, is a first-timer at SHSMD but she''s thrilled with all of the discussions about the future of health care marketing.
    [Marketing] Embrace The Design Thinking Mentality
    Those building their business in the Marketing industry should pay even closer attention to how design thinking can help build their business models. marketing industry. How do you truly push ideas to the right space? How do you truly re-invent the industry you serve? It's easy to get analytical. It's easy to look at the raw data. It's also (somewhat) easy to look at how things have been, and think about how to push that thinking just a little bit further. The big, massive and hairy ideas usually don't come from that kind of mental framework. and with their hands. Living it.
    [Marketing] B2B Storytelling
    Some  B2B marketers are slow to invest in social media because they believe that the ROI should be based on an increase in sales. When we produced the first YouTube B2B comedy in 2006, our video didn’t sell any two-million dollar IBM mainframes, but it earned extensive coverage from press and analysts, and increased our blog traffic by over 25 times. Wrong. The focus should be on engaging conversation with influencers who matter. It’s the first step toward social business. Here’s  the first episode of six: (Video: Watch this video on the post page).
    [Marketing] Pining Your Hopes On Social Media
    It’s not enough in today’s culturally and socially aware market to provide customers in the QSR industry with a superior product; they want more. This is the second post in a series of posts dedicated to the Quick Service Industry (QSR). I previously wrote about  5 excellent reasons to get on board with franchising in 2012. Today, Today, I’m discussing pinning your hopes on social media. Enjoy! . Consumers in today’s day and age want deals, coupons, and they want the best possible product for the least amount of money they can possibly spend.
    [Marketing] How to Use Pinterest to “Pin Down” Your Target Audience
    'The number of social media outlets found on the market today is astounding, leaving many business marketers to give up the nostalgic idea that a customer’s experience is based on face-time alone. This means, of course, marketing efforts should be targeted more towards the powerful female shopper. With this notion in mind, it seems a pertinent and necessary action for smart and serious business marketers to look at social media as a tool for creating content for women shoppers. Here are a few tips for using Pinterest to “Pin Down” your target audience: 1. 
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    Pattern recognition is available almost instantly, and companies can capitalize on just-in-time marketing and social CRM opportunities like never before. check it out) [link] [link] Kelly L Davis Marketers take note: new search engine Kurrently combines real-time Twitter and Facebook results [link] (via @jaybaer) [link] Kelly L Davis Marketers take note: new search engine Kurrently combines real-time Twitter and Facebook results [link] (via @jaybaer) [link] Avi H RT @jaybaer: New search engine Kurrently combines real-time Twitter and Facebook results. Or Microsoft. Or IBM.
    [Marketing] Debate: Do All Community Managers Need Social Media?
    It’s one of the many tools available to marketers, community managers, PR professionals etc. Today’s community manager might be responsible for anything ranging from customer service to marketing to event management and the list goes on. Photo cred: Rishi Bandopadhay. Seems that a lot of people are under the impression that all community managers have to use social media. Social media is one tool.  It is not a requirement for all roles that a community manager could possibly take on. On twitter, I had a long debate with Alana Joy on this topic.  Will I ever need it?
    [Marketing] What’s Next for Social Media and Events?
    Ashton Kutcher donated $1 per MySpace friend  way back in 2006 , and since then many other companies, causes, and cause marketing campaigns have used a similar tactic with Twitter followers and Facebook likes. This is a guest post by Ehren Foss, who co-founded HelpAttack! and loves working in #nptech. Thank you Ehren for contributing to the SocialFish blog! If you’ve attended a conference in the past few years, you know that social media is an indispensable part of the conference experience. With  JustCoz , your supporters can allow you to send Tweets on their behalf. HelpAttack!
    [Marketing] CIC Infographic and Whitepaper on Chinese Efluencers
    If you liked this post, you might also like: Check Out Eastwei MSL’s Whitepaper on Microblogging in China My Top Three Social Media Marketing Predictions for 2011: The Good, the Bad and the Ugly Six Stages of Social Media Maturity Workshops for 100+ Hanmer MSL Clients in Delhi, Bangalore, Mumbai How Does the Six Stages of Social Media Maturity Model Differ for Product Brands and Corporate Brands? Marketers as Movement-Makers Facebook, Twitter, Social Change Movements and Regime-Change Revolutions. Star: Influence derived from personal charisma and fame, sometimes notoriety.
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