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  • SOSHABLE  |  THURSDAY, JUNE 21, 2012
    [Marketing] Buying Followers: Yay or Nay?
    As a brand, even if you have an online marketing firm working on your social media or not, your Twitter strategy is an important aspect in building your brand. You can buy followers; did you know that? Seems kind of ridiculous, but you can. There are people who swear by it and there are people who are utterly against it. Let’s go over a few things before I let you make your own decision. First off, the amount of followers you have is directly visible to everyone on Twitter. People are hesitant to follow brands if they do not have a fan base. So we have a plus and a minus.
    [Marketing] Building a Personal Brand vs. an Iconic Brand
    Every kid from Generation Y to the present has McDonald’s branded permanently in their mind because of the mass marketing effort of McDonald’s. Big Mac – This one product continues to pull in massive sales in part because of a well executed marketing plan. Marketing to the younger generation- You get new plastic toys! Contrary to what you may think, Gary actually does alot more for his wine company marketing-wise whenever he is interviewed. Do you want people to remember you for something you stand for, or remember your brand for something bigger?
    [Marketing] The Best of PS: Twitter, Geeks, Pop Ups and More
    There is No ROI in Social Media Marketing Marketing Links They Didn’t Show You in School The 6 Stages of Exposing Yourself with Content Marketing Simple Words That Will Help You Build Your 2012 Marketing Plan | Blue Kite Marketing Get the kids and gather around. It’s time for the weekly review of what matters this week in Social Media.  Or at least what I think is important. First let’s start with the posts this week. The Rise of the Social Geek. Why This Blogger Uses Pop Ups. Tweets and Links.
    [Marketing] How Broadway uses Foursquare
    After all, a rule to live by as marketers is to go where your audience goes. Living in New York, I take every opportunity I can to go to Broadway shows. It really is one of the best parts of living in the city. And when I go, I want everyone in my social media world to know what I’m seeing, so I always take a minute before the curtain opens to check in via Foursquare. Last week, I went to check in at Godspell and found a little orange button in the top right corner of my screen that said “Special Here.” Photo from Traveling Shows.
    [Marketing] Brutal Economic Reality of Fiction and Those Reviews
    That’s why writers find jobs working as marketers, teachers, lawyers or journalists. They tell you to market better. Really, you sell books en masse via speaking engagements, direct marketing, media relations, virtual and live blogging tours, and third party reviews. If there is anything I have learned over the past three years with the Fifth Estate , Marketing in the Round , and now Exodus , it is how necessary reviews are. People don’t make money from writing novels. Some bestsellers generate just a little north of $10,000. Don’t kid yourself.
    [Marketing] Creativity 2010 - #1
    Tags: Creative Brainstorming Marketing Creativity
    [Marketing] Mobile apps are a waste of time for associations.
    We’ll know more about the market, and there will likely be more of our fish in the sea, so to speak. * deep breath * There. said it. And I know I’m going to get a lot of grief over it, so let the debate begin. I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,&# and a r eport on global mobile statistics from MobiThinking. believe that associations need to get mobile right, and fast. disagree that apps are the answer. Here are five reasons why. 1.)
    [Marketing] 3 SEO Trends You Can’t Ignore
    Marketing Pilgrim posted an interesting infographic today titled “5 obvious SEO trends for 2014 you’re probably ignoring anyway.” When 56% of mobile users search the Internet using their mobile browsers, that’s a market you can’t ignore. But you also have to think beyond the mobile browser market. ” I agree with. These are obvious trends. And that you are probably ignoring them, but … you shouldn’t be. want to focus on three of these trends. think they are obvious, and I’ve discussed each of them in the past.
    [Marketing] How SEO Has Changed In 20 Years
    In the early days of Web marketing, webmasters spent their SEO capital writing impressive meta descriptions and stuffing their web pages with keywords. Article marketing took on a whole new air of importance and website directories were full of useless descriptions for the sake of a good link. Then, along came blogging and social media, videos, mobile marketing, etc. Particularly important was the meta keyword tag. It was not unusual to visit a website, view source, and see hundreds of keywords stuffed into the meta tags that didn’t even appear on the page.
    [Marketing] Is Bing Bowing Out Of Search?
    This is going to kill a lot of free SEO tools, and it could very well put a dent in Bing’s overall market share as well. But this move could hurt Bing as much as anyone else – at least, in search market share. In that case, they may not mind losing market share to Google. Microsoft has announced that starting August 1st they will charge for the use of Bing’s API. Let’s face it, pursuing a solid SEO strategy is getting more expensive all the time. Many of them use free SEO tools because they can’t afford the more expensive ones.
    [Marketing] Fetching Friday – Resources Mashup & Cedar Breaks
    Business / Marketing. 20 Stats Every Modern Marketer Should See – Need a stat? Here are 20 modern marketing stats you’ll want to keep close by. Here are the important items your freelancer website needs: 14 Online Marketing Wake-Up Calls from @Avinash – Curious to know what makes Avinash Kaushik (Digital Marketing Evangelist, Google) roll out of bed each morning? Cheap Methods for Attracting New Clients – Marketing your skills to the proper audience will ensure at least a couple positive results. The Resources Mashup.
    [Marketing] Future of Money
    In the future, we expect niche crowdfunding, microlending and crowd investing platforms to focus on specific geographies and markets, and larger platforms to expand into new areas through organic growth, acquisitions and partnerships. PayPal has 132 million active registered accounts in 193 markets and supports payments in 25 currencies. KBC Bank created the collective intelligence platform The Gap in the Market ( video ) to crowdsource local opportunities for entrepreneurs and reward the best business ideas. Download the Future of Money poster (3450 x 3808). How to Airbnb?
  • ENGAGE  |  FRIDAY, DECEMBER 20, 2013
    [Marketing] Time to Get the ‘Internet of Everything’ on Your Radar
    This is the second article in an occasional series on this blog by McMURRY/TMG Content Editor James Alan Miller that will explore the evolution of mobile technology and its influence on business and content marketing. Though still developing, this fledgling trend has the potential to drastically change how your organization targets, markets, creates and delivers content to its customers. If the Internet of Everything comes to pass, and I see no reason to think it won’t, it’ll be a marketing and content delivery game changer the likes of which the world has rarely seen.
    [Marketing] To Create OR To Aggregate, That is The Question
    Blog Resources Contributors Academy « 3 Ways to Get Sales to Love Marketing Over 1 BILLION gURLS Served! Barbra Gago Inbound & Social Marketing Manager This year at SXSW there was a lot of talk about content, and not just creation, but strategy. Content Marketing: How Does it Work? Content Marketing Thought Leaders Monday Marketing Term: Content Mapping This entry was posted on Wednesday, March 17th, 2010 at 8:32 am and is filed under Events , Sales 2.0. » To Create OR To Aggregate, That is The Question. This was unsuccessful. Good luck!
    [Marketing] Win a Ticket to The Art of Management in Toronto
    We’re well into the Fall conference season now, and there are some great events coming up in Canada – UnGeeked Toronto (this week) and Mesh Marketing (which Edelman sponsors) are two great examples. Another conference that caught my eye is the Art of Management – a conference focused on management and innovation, rather than my usual marketing niche – on November 15. The event has an amazing line-up : Malcolm Gladwell – best-selling author of Outliers, Tipping Point, Blink etc.
    [Marketing] Business Notes – June 2013
    It is exhilarating in a way, to be able to hire someone and know they will take care of the work. I’ve done it before, but never for projects I could do myself and I find myself feeling pleased because it’s saving me time and also helping me put a marketing tool into place. 6-25-13 I’ve been busy with my business, and it’s been productive busyness. I’ve been putting into place some of the marketing tools that have been missing up to now. 6-3-13 At a conference I attended over the weekend, one of the speakers displayed arrogance instead of confidence.
    [Marketing] Why “I’m just doing my job” Shouldn’t Be Your Mantra
    Regis’ social media response team was so swift and incredible for so many guests, their marketing manager was asked to come on stage  during David Meerman Scott’s session on real time marketing. And how to be remarkable instead, like this venue. In this day and age where there are so many choices,  I could hardly believe the level of service I’ve recently received with a popular airline vendor. felt bad for the person saying it, since it was pretty clear she wasn’t happy with her job to begin with. We are all here to serve each other. first timer. Regis
    [Marketing] A Keyword Suggestion Tool You’ll Love
    For instance, let’s say you enter “internet marketing.” ” Click on “internet marketing jobs” under Google and you’ll go to the search results page for that search term. Click on “internet marketing secret” under YouTube and you’ll be catapulted to the search results page at YouTube for that search term. Keyword research does not always have to consist of searching for the most searched for keywords related to your niche. Looking for alternative keywords might be well worth your time. Soovle is a real simple tool.
    [Marketing] 10 Reasons You Need to Create a Cool Infographic
    Content marketing isn’t just about blogging. In fact, there’s a lot of compelling evidence that your inbound marketing strategy should include plenty of visual content. Your site can reap SEO dividends, particularly if you opt to include embed code for other content marketers. Besides, as marketing blogger Fernando Biz points out, many of the links generated from infographic creation are highly relevant, due to the highly-targeted nature of this type of content. Do you create cool infographics as part of your content marketing strategy? they save them.
    [Marketing] RSS Addicts Welcome Google Reader to Android
    But until yesterday, Reader was conspicuously absent when it came to the Android Market - pushing RSS addicts (like me) to get their feeds another way, be it through the generic mobile interface Reader offered, through an alternate product, or simply just to wait until getting back to the desktop. While many people are saying that Web versions of products should be all you need, consumers have taken strongly to the mobile app mentality best exemplified by the iTunes Store and Android Market. Google Reader has long been the gold standard for feed readers on the desktop.
    [Marketing] Is Search Privacy Important To You?
    You’ll have to test them. I ran a test at both Blekko and DuckDuckGo. I was impressed that SBM was No. 1 at DuckDuckGo for the search phrase “small business marketing minnesota.&# Of course, I’m No. 1 in both Google and Bing for the same phrase. Are you concerned about search privacy? If so, then you might be interested in two smaller search engines. Google and Bing, the leading competitors in search, store your search data for up to 18 months. But Blekko and DuckDuckGo are banking on you wanting more privacy than that. Good luck in that. search engines privacy search
    [Marketing] What Is True Reach?
    But why does a social media marketer’s true reach often measure lower than their own follower count? Klout users will recognize the metric known as “true reach.&# Even if you don’t use Klout but are active in social media, you might have heard the term. But what does it mean? True reach is a measure of your target audience’s real strength. For instance, if you follow 100 people on Twitter and each of them follow 100 people, your potential audience is 100 X 100, or 10,000 people. But that isn’t your true reach. It’s your potential reach.
    [Marketing] How Often Should You Update Your Blog? A Data-Driven Answer
    believe that every content marketer should ask themselves a series of questions before determining what is the optimal blogging frequency for them. Best of all, using outsourced content marketing resources allows you the freedom to experiment, and scale up or down until you find the optimal blogging frequency for your own content. 3. However, to avoid the possibility of inconsistent posting, diminished quality or content marketer burnout, I recommend that everyone takes a thoughtful approach to deciding to increase how often they update their blog. Image source : Hubspot.
    [Marketing] Why I Left NYC for SF, and Stayed There
    Another important distinction that you need to make if you’re debating which city to build your company in is the consumer market.  SF isn’t real.  It is very much a bubble of conversation.  Establishing a product market fit in SF isn’t necessarily replicable in other cities.  The consumer market in NYC will be much more true to form. I have lived in NY my whole live and lived in NYC for almost 2 years.  I’ve lived in SF for 3 months. Zaarly moved me out to SF. When my work with Zaarly completed a couple months ago, I had the choice to go back to NYC. But I stayed.
    [Marketing] When technology becomes a fetish
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Technology has become a status symbol for many people. To be able to show that a person has the iphone 4 as opposed to a prior version is to show that the person is in, has status, and is able to keep up with the Jones. Each year different companies will produce the latest version of technology. But what if we didn’t?
    [Marketing] Are you sacrificing experiences for things?
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Are you sacrificing experiences for things? When’s the last time you hiked somewhere new, or visited a new place that you’d always wanted to visit? Are you sacrificing experiences for things?
    [Marketing] Facebook IPO What You Need to Know?
    Expected market cap of $5Billion. NASDAQ or NYSE choice may be decided on which exchange will give the most in terms of partnerships and co-marketing. Pending Facebook IPO – What You Need to Know: Exchange: Don’t know if it’s NYSE or NASDAQ, in fact Facebook doesn’t even need to disclose when they file. Morgan Stanley will take them public. Expected to go public this afternoon, but may slip to tomorrow. Buy the time the general public can buy a share the price will probably be double of where it started. What will be the stock symbol for Facebook's IPO?
    [Marketing] Network Solutions Matches $1000 in NextGen Tech Women Donations
    Educating women to succeed in this market needs to happen! 9. Zoetica’s Julie Pippert and Kami Huyse. With just two days left in the NextGen Tech Women fundraiser , the team of Danny Brown , Allyson Kapin , Julie Pippert , Kami Huyse and yours truly has raised more than $2,200. All proceeds are going to the National Center for Women In Technology’s 2011 and their Award for Aspirations in Computing , which recognizes young women in high-school for their computing- related achievements and interests. Blogger Lisa Barone explains why this is not every woman’s attitude. 8.
    [Marketing] Online Voting: Advantages and Challenges for Associations
    This is a guest post by Tim Madsen, marketing manager for Survey and Ballot Systems.  —————– Tim Madsen is the marketing manager for Survey and Ballot Systems. What do you think?  Is your association using online voting? ———— The Importance of Association Elections. Associations rely on active, energized members to stay vibrant and relevant. One important way that members stay engaged is by expressing their opinions through the power of the ballot. Online Voting and Associations. Advantages of Online Voting: Empowerment.
    [Marketing] Why You Need to Invest in Responsive Web Design
    Then, this thing called the internet hit the scene, and the world saw a relatively quick mass-movement toward marketing businesses online. Since the birth of the mobile web browser on flip phones in the early 2000’s, and with every added layer of “smart,” marketers have had the complex job of managing how websites look across mobile devices. Even so, it’s amazing to see the whirlwind of different screens being used, even in a B2B market like ours. Get more content like this, plus the very BEST marketing education, totally free. History repeats itself once again.
    [Marketing] Drinking From the Kool Aid
    Over 140 Marketing and Business Development Ideas for You. One of my favourite marketing bloggers is Jim Connolly. The phrase “drinking from the Kool Aid” is a strange one. Originating from a cult mass suicide , it’s also used to describe belief in perspective. still can’t decide whether I’m a fan of the term or not, but that’s neither here nor there. Either way, if I was to drink from the Kool Aid and share with you, here are ten bottles of Kool Aid that would fill your creative juice needs anytime. hope you enjoy. How to Choose the Right Blog Tool. Read, bookmark, use.
    [Marketing] The value of testimonial videos
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes The value of testimonial videos Posted September 27th, 2010 by admin and filed in Social Media , marketing , video Tags: Social Media , Taylor Ellwood , video testimonial View Comments If you click on the video below, you’ll see a testimonial from one of my clients, a delightful kitchen and bath remodeler named Diane Plesset. And now video is something people can do much more easily especially with the variety of cameras that are available.
    [Marketing] Two B2B Rockstars in Social Media
    But how likely are they to follow a marketing agency or tech service? Forrester Research, like Hubspot has realized the benefit of truly engaging with their target market. From personal experience I can say that implementing social media for a B2B is far from simple. It takes way more effort than for a B2C. For example, people are way more likely to “like&# or “follow&# a brand like Burberry or Gucci because they love their clothes. little harder, right? Hubspot. Hubspot totally rocks it on both Facebook and Twitter. They share webinars, blog posts, events, and more.
    [Marketing] PRSA Response to PR Definition Criticism
    And helping current and future business leaders understand and appreciate the vital role of reputation management in their marketing mix. 4.     They aren’t particularly “modern.”. Today’s guest post is written by  David C. Rickey , chair of the PRSA PR Defined Task Force, in response to Redefining Public Relations by Gini Dietrich. With the release of the three final candidate definitions for public voting, and with the winning definition to be adopted by PRSA, more strong opinions now are being expressed. You hate them. Sweet mother of confusing sh*t.”. Public. Communication.
    [Marketing] 84% Say They Don’t Like Facebook Changes
    Interestingly, in the demographic data, liberal and progressive users, whilst still leaning heavily toward the “don’t like it” category, are more in favor of the changes than conservatives who tend to be pro free market. A recent poll shows that 84% of Facebook users don’t like the recent changes they’ve seen in their news feeds. Is anyone surprised ? Just so you know, Facebook didn’t make the changes for users, who use the site for free. They did it for advertisers who are hoping to get their messages in front of your eyeballs. Sweet.
    [Marketing] Don't be bamboozled by the social media elite
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Don’t be bamboozled by the social media elite August 17, 2009 in Community Building , Community Engagement | Tags: Community management , community manager , social media There are a lot of folks out there who understand how social media can help businesses and organizations thrive. There’s also a lot people out there acting as if they do, and don’t have the real experience to back it up. It does not. This is not true.
    [Marketing] Orbitz, the tweet and the phone call that followed
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Orbitz, the tweet and the phone call that followed August 27, 2009 in twitter | Tags: customer service , Orbitz , twitter I am dedicating an entire blog post to rave about the use of Twitter as an excellent tool for customer relations. The company I’d like to rave about is Orbitz. You see, I booked a vacation via Orbitz because of a great deal they were offering at a specific hotel. The deal was ‘kids eat free.’
    [Marketing] Fail, Perfect, Early – LIFT Slides 11-22-14
    As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are a few decks on  SlideShare  that might help you in building a better business presence and a smoother work flow. Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, , decks from SlideShare, LIFT clips, and other videos shared via feeds. Note : Every Sunday afternoon, our  Whistle Stops Weekly newsletter  is sent with at least one resource or link to L.I.F.T. your presence or practice.  Subscribe today. LIFT Videos
    [Marketing] SERPD doesn't currently get my vote Why would I push my audience.
    Sphinn Guidelines | Login | Help Hot News Comments Submit News Tip Start A Discussion Tools Sphinn Blog Sphinn Feeds SEO PPC SEM Social Media Link Building Analytics Display Ads Domaining Usability Searching Vertical Search Affiliates Sphinn Zone Other Internet Marketing Sorry this site requires JavaScript to be enabled in your browser. All Im saying is Im glad that there are two methods of content promotion across that same number of Internet marketing social news sites. Whats Sphinn? Join us! Please check your browser plugins. There is also a quality problem. Im not one of them.
    [Marketing] Andy, what is the quality problem. I agree with the writer that.
    Sphinn Guidelines | Login | Help Hot News Comments Submit News Tip Start A Discussion Tools Sphinn Blog Sphinn Feeds SEO PPC SEM Social Media Link Building Analytics Display Ads Domaining Usability Searching Vertical Search Affiliates Sphinn Zone Other Internet Marketing Sorry this site requires JavaScript to be enabled in your browser. All Im saying is Im glad that there are two methods of content promotion across that same number of Internet marketing social news sites. Whats Sphinn? Join us! Please check your browser plugins. There is also a quality problem. Im not one of them.
    [Marketing] 27 ½ ways how to become a social media expert rockstar ninja in 2011
    Anything but social media marketing. Start your own paid email newsletter on social media email marketing 101 26. 2011 is here and the same old social media debate we have been talking about for three or four years now is still taken place. The same tired social media conversations about ROI, should your company use social media, are social media experts better than social media beginners and what platform should your company use as a blog. On top of that you can now buy followers on Twitter if you have enough money via promoted tweets and as for Facebook. Got it?
    [Marketing] Social and Speaking Out on Religious, Political and Personal Beliefs
    Others (remember that I’m in the business of marketing and perception or, worse, sometimes even deception, does play a role now and then) are very cautious. And, in case of doubt, you can always discuss about it… Sacrificing the sense of security However, one thing is for sure: if no one speaks up in this very public space, we call the social Web, we are intellectually and socially dead in it and better leave it, unless we really don’t like debate, think the world is perfect, are on social media for fun or for the money as many marketing folks I know, etc. Marriott is a Mormon.
    [Marketing] Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds
    The respondents to the survey were drawn from five function areas: customer service, finance and accounting, human resources (HR), information technology (IT), and sales and marketing. than managers in any other departments said they miss valuable information more than five times a week. · Sales and marketing managers are the least likely to use new technology to communicate, with only 19 percent using instant messaging, less than any of the other department managers. This file is part of a software application licensed from. TEKgroup International, Inc.
    [Marketing] Thinking Through My Intuition
    23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! Id love to hear your thoughts on it! Looking at a blank page can be a trying experience! Why is this? Is it sabotage?
    [Marketing] Asian Economies in The Economist Intelligence Unit 2010 Digital.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Re-framing the Internet Freedom Debate: National Security Will Always Prevail Over Personal Liberty The Creative Rankings: Track Asia-Pacific’s Most Creative Brands, Agencies and Talent » Asian Economies in The Economist Intelligence Unit 2010 Digital Economy Rankings Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists !
  • BILL HARTZER  |  FRIDAY, MAY 29, 2015
    [Marketing] I Always Write My Own Content
    In fact, even though there is over 1,000 blog posts here on my blog and over 100 pages of online marketing, SEO, social media, and domain name content here on this website, I wrote it all. It seems as though the internet marketing, social media, SEO, and content marketing industries (can we call it one industry now, called website marketing?) If you ever seen any content written or any other type of content on the web with my name on it, then I was the one who wrote it. And, by the way, those have all been removed from the site. will personally write the content.
    [Marketing] 16 Business Blog Blunders to Avoid
    Don’t repost marketing literature from other sites. How to Become a Local Business Marketing Expert as a Blogger. This is a guest post by Jessica Velasco. Isn’t it delightful when we can learn from the mistakes of other people?! Here is a list of common blogging blunders. Check to see if you are making any of these mistakes. If so, correct them now before your readers become disenchanted, turning your blog into a ghost town. Photo Credit: Kristi Hines on Photostry. 1. Being Ignorant of Your Real Readers’ Needs. Who are your blog readers? Meet their needs.
    [Marketing] Feeling the Cluster Funk?
    His clients are mostly from the aerospace, higher education, finance, and diverse corporate marketing concerns. I recently attended another one of those economic development summits where a bunch of people with long titles gets a chance to speak on a panel touting the mysterious benefits of a mysterious innovation clusters that create mysterious wealth that can only be realized if their mysterious department is funded. Uhmmm…sorry to break the news, it ain’t gunna happen. Innovation clusters are all the rage in regional economic development circles. Group Think Tanks.
    [Marketing] Non-Profits and Political Campaigns Turn to Mobile Fundraising
    Their mobile fundraising platform, Mobile Donate, can be used as an add-on to many of the new smartphone-based e-commerce tools that are available on the market, including mobile credit card processing and mobile payments. This is a guest post by Beth Longware Duff. Are you using mobile fundraising technologies? ———————— If merchant services can go mobile with credit card processing, why can’t non-profits and politicians tap some of that technology to raise money? Turns out that they can! Win by Cell has been in business since 2010.
    [Marketing] The Human Element: Making Content That Reaches People on a Personal Level
    It’s a lasting predicament that rings uncomfortably true for modern-day content marketers. The trouble was, my dad said—and the trouble is today, I think—that marketers too often view their audience through a sort of superficial lens—people as portrayed through a statistical breakdown of demographics and tendencies. Individuals develop brand loyalty and make purchasing decisions on a deeper more personal level; the best marketing reaches people at those depths. When is real-time marketing productive and when is it the corporate equivalent of killing time? It’s ours.
    [Marketing] Social Media: A Change Agent
    Diva Marketing is part of an online influencer network for MNS Business on Main. A few weeks ago I had an ah ha moment. It was something so obvious that it was almost a dah ah moment. Within an organization social media is a catalyst for change. Not only does social media come tied up in ribbons of change but it is wrapped in paper comprised of shades of gray. For enterprise cultures that are built on black and white directives introducing social media can be very uncomfortable. ocial media does indeed change the game for every company. There is a house that is no more a house.
    [Marketing] Why SEO is More Important than Ever
    The main reason for these calls is, of course, when “experts” in search marketing start to find that their techniques don’t work anymore. There are those who have been spreading (indefinitely, it seems) the thought that SEO is dead. It never ends, the thought (hope?) that search engine optimization has reached its conclusion. Nothing will make someone believe a practice is dead more than finding out that they’re processes aren’t working. Unfortunately for them (and fortunately for the rest of us), SEO is alive and well and growing in importance every day.
    [Marketing] Why We Brought my6sense to via Chrome
    Disclosure: I am Vice President of Marketing at my6sense. This morning, as you might have seen from one of the many places that covered the launch , my6sense took its first step beyond the world of mobile , bringing tweets ordered by personal relevance to , in the form of a Chrome Web browser extension. The idea, of course, is to take on the challenge of finding excellent content in your real-time streams and bringing it to the top. More signal and less noise. So something is needed. Even Twitter says " Our Challenge Is Relevance ". We agree and we're hoping to help.
    [Marketing] The FINAL word on Social Media ROI | Shuaism
    Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! Social Media is absolutely, positively no different than any other marketing tool out there on it’s own. Media buys, affiliate marketing, SEO, SEM, and blogging have absolutely no value on their own. This analogy moves right over to internet marketing and thus social media.
    [Marketing] Social Media Is Not A Business Fantasyland - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « How Social Media is Revolutionizing the College Textbook Market | Main | How To Add The New Twitter Tweet Button to Your TypePad Blog » August 11, 2010 Social Media Is Not A Business Fantasyland What is true in your life and day-to-day business activities also holds true for your social media environment.    Yet, for some reason some people have expectations that border on fantasy, and they encourage you to come along for the ride.
    [Marketing] Freedom of Speech and Social Media in the UK
    —————– The Webmarketing group provide Search Engine Optimisation and Social Media news , services and opinions from the UK and are actively interested in all things media and marketing, particularly with regard to the impact of google’s ongoing algorithm updates. This is a guest post by Jake Redknapp, who writes on the behalf of the Webmarketing Group (who are based in the UK) , For more information about them, please see the bio at the end of this article. ————  . We’re free to speak our minds – or are we?
    [Marketing] Presenting as Shock Jocks… Or Bloggers?
    We are professional PR/marketing/social media professionals. Much has already been written about BlogWorld at which, for the most part, I had a really great time. While there have been a ton of recap posts, here are some from  Arik Hanson , Justin Goldsborough and  Chuck Hemann to get you caught up. The session that probably generated the most chatter was the much-hyped  “New Media LIVE!&# Talk Show closing keynote panel. couldn’t have been more disappointed with it. ’ Talk Show!&# The band warming up and live music certainly lent an air of festivity to the evening.
    [Marketing] Starbucks launches city vs. city coffee competition
    Starbucks is known in the industry for fantastic localized marketing. This contest brings Starbucks back to localized marketing in a mass-marketing way. This information is how localized marketing succeeds and will likely lead to additional city-specific rewards in the future. In my world, it isn’t officially the fall season until I have a Pumpkin Spice Latte from Starbucks in my hand. know I’m not alone. Today, Starbucks launched a nation-wide competition on Facebook. The contest ends Friday. There is a new challenge each day. That’s OK.
    [Marketing] 3 Critical Considerations Before Tackling Facebook’s New Contest Option
    The Facebook marketing industry has been churning since the announcement, some praising Facebook’s decision, others hating it. Not surprisingly, most Facebook contest app vendors claim that “serious” marketers will still need third party apps. Typically, Facebook marketers have used contests and promotions to grow the fan base for their Page(s). This data can then be used for emailing and marketing purposes and can add value to your Facebook marketing efforts in the long run. Facebook just made another major change  to its terms of service. Respecting the law.
    [Marketing] Realignment #1: From Inside-Out, Tactical Thinking to Outside-In, Inventive Thinking
    Without the outside-in logic of the customer’s success driving every aspect of the business, an internal logic is established that bears no relationship to market and customer logic. Suppose your organization is experiencing attrition. Do you focus on symptoms and tactics—improving your “message,” revving up your communication or investing in a cool new website, for example? Or do you uncover and remedy the roots, such as the value of your benefits no longer being relevant to what matters to your customers? Is your organization equipped to recognize and act on it? General Guidance.
    [Marketing] Fetching Friday – Resources Mashup & Finding Oregon
    Ways To Use Slideshare To Get More Blog Traffic – It seems that Slideshare has gone and done the impossible – turned the powerpoint deck into a content marketing darling. 119 Free Internet Marketing Tools to Grow YOUR Online Business or Blog – Like free stuff? Search Engine Marketing vs. Social Media Marketing: The Showdown – The benefits of search over social, vice versa, and why you should invest in both. The Resources Mashup. Blogging / Writing. What are you creating? Business / Making Money Online. Here are 8 ways to create file back ups.
    [Marketing] 25 + Writing Tools a Freelance Writer Can’t Live Without
    The post 25 + Writing Tools a Freelance Writer Can’t Live Without appeared first on Inbound & Content Marketing Hub. The benefits of being an online freelance writer are undeniable. No 9-5, no daily commute, and no pittance of a salary. As a freelancer, you get to control your professional life, working your own hours from anywhere in the world and determining your income. Not to mention you don’t have to answer to a pesky boss about every little thing you do. Freelancing does come with some drawbacks, though, like job instability, unreliable clients, and plenty of legwork.
    [Marketing] The Digital Divide and the Road to e-Government
    Approximately one in every four Kenyans has access to the Internet ( Julisha ICT Market Survey , CCK sector statistics ) and half of them get this access at the cyber café. Pricing for e-government services at cybercafés is currently set by the market so capping it at a more accessible level would keep the services within reasonable reach of the masses. A sign advertising online tax registration in Kenya. Cybercafe’s therefore play a big role in how Kenyans get online despite the large numbers of mobile internet subscriptions in the country.
    [Marketing] How Google ranks tweets
    What’s to say if your blog post is retweeted by a ton of people why it should not gain some sort of reputation increase despite not being ‘linked to’ by another website? I don’t claim to be an SEO expert, but I think there are some really interesting potential developments here for those of us that work with social media and search engine marketing. Tweet. Chris references a post by David Talbot which quotes Google’s Amit Singhal, who says about real-time rankings: “You earn reputation, and then you give reputation. Both are a form of recommendation.
    [Marketing] 3 Reasons Why Resumes SHOULD be Irrelevant
    It’s where marketers who couldn’t cut it go to die anyway. If we did this as marketers we’d get crucified. It’s certainly not where “marketers go to die&# and I know plenty of HR professionals who are a heck of a lot smarter than some of the marketing professionals I know. fields including PR, marketing, social media, and advertising. Stuart Foster and I have discussed it a few times but today when he brought it up, it sparked a good conversation with Amy Mengel , Dana Lewis and others.  She makes some great points.  that you are.
    [Marketing] If You Can’t Afford It Apple Doesn’t Want You
    Sales of the 5C are presumed to be disappointing , and it is rumored that the device was even conceived based on investor pressure to tap the Chinese market, among others. We forget that Apple survived DECADES of being a company with single-digit market share in the personal computer space. Do you think they give a whit that they are no longer dominating the market for phones and tablets, with other firms gobbling up the low end of the buyer pool? I say not really. I’m worried about the lack of feature innovation, and the advertising has been terrible over the past year.
    [Marketing] Ways to Use Google+ Hangouts for Business
    This post was written by Lior who is a marketing advisor to a shopping cart abandonment service for ecommerce companies and also works with a company who developed a Passbook app to get notification about suspicious credit card charges. 26 SEO Tips From the State of SEO and Internet Marketing Seminar. One of the most useful and underutilized tools offered from Google is Google Plus Hangouts. Hangouts are free and easy to access from a Google account, making it a versatile and flexible tool for businesses. Share Documents During Google Plus Hangouts. Find New Customers on Hangouts.
    [Marketing] Thoughts on Investing Your Time
    23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! What do you want to have time for doing later? Investing time in this way creates a larger picture for you to evaluate.
    [Marketing] A Word about The Social Media Success Summit 2014
    Can’t you get everything you need to know about content marketing by running a few Google searches and save some cash in the process? Sure, I could have went to: Mari Smith and Amy Porterfield for Facebook Marketing. Thankfully I was invited to speak at Social Media Examiner’s Content Marketing Summit last spring and was able to listen in on the top expert’s presentations. Marketing is tough. Your ability to quickly find, learning, and implement new marketing strategies is the only durable competitive advantage available today. But why attend?
    [Marketing] 25 Battle-Tested Blogging Tips (Not for the Faint of Heart!)
    Seeing your content marketing efforts grow into a successful venture is a different matter entirely. What makes your content marketing truly unique? There are no content marketing rules, just blogging tips – and providing quality above quantity is always a best practice. Marketing strategist Gregory Ciotti makes a point of asking himself “is this citable?” Hashtags have become so common-place, it’s going to seem less like a marketing ploy and more like a way to add emphasis. appeared first on Inbound & Content Marketing Hub. Persevere.
    [Marketing] Royal Wedding is Taking Over Social Media
    According to London-based independent search marketing specialist and technology firm Greenlight, new research shows that in the past seven days the nuptials are getting one new mention every 10 seconds. Royal Wedding discussions are taking over social media. The aforementioned figure is expected to grow exponentially as the wedding date approaches, and has already bulked up by 700 percent since measurement levels started in March. Within the last week, Greenlight has reported a huge increase in Royal Wedding discussions and chatter across numerous social media channels.
    [Marketing] How to Sell Your Self Education to Employers
    And though knowledge is an end in itself, it’s only natural that students of these free courses would want to apply their newly acquired skills in promoting themselves in the job market. How to Sell Your Self Education to Employers – Online Colleges. The lid is off the Pandora’s box of open education. Khan Academy, MITx, P2PU, Open Badges, Udacity, Coursera. The providers of free online education are springing up left and right, and hundreds of thousands of people from nearly every country in the world are jumping at the chance to educate themselves.
    [Marketing] 2010 Charts a Promising Future for E-Commerce on Facebook
    We witnessed a strong commitment on the part of our retail partners to creatively market and promote the Facebook stores we built for them and that went a long way towards adding to their success. There was a steady stream of other new services and applications emerging in 2010, all designed to help retailers fold social networking sites, particularly Facebook, into their broader marketing and sales strategies. Dave Felipe heads up marketing, advertising and public relations as the Director of Communications at by Dave Felipe, Need proof?
    [Marketing] Creativity 2010 – Week #36
    25+ Audacious Creativity Tools - This list includes a wide range of tools, such as creativity cards, tools to scribble, idea markets and a random word generator. Another weekly supply of creativity links from your friends at My Creative Team. Playing With Genius – If you invite 500 people into a conference room, give them access to laptops and brainstorming software and ask them to be creative, several things might happen, and most of them aren’t good. Creativity – This is Ad Age’s online publication all about creativity in the advertising business.
    [Marketing] Cartoon of the day
    Home About Archives Press Clips Spark Advisors Suggested Reading Cartoon of the day Written on August 11, 2010 by Espo in Cartoon of the Day Enjoy this post? Share your thoughts in the comments below or with your own networks. You can also subscribe to the blog to ensure you receive the latest posts. Thanks for visiting! Comment - Leave a comment! « Previous Post Next Post » [link] Tweets that mention Cartoon of the day | Jeff Esposito’s Blog — [.] This post was mentioned on Twitter by Cindy Kim and jeffespo, Toni-Lynn. Cartoon of the day Five for Friday 09.24.10
    [Marketing] How Comcast Approaches Social CRM
    Parag In today's competitive business landscape,small and medium-sized businesses need the most efficient and effective way to market to,sell to,and service clients. This enables customer-facing employees in sales, marketing and customer service to make quick, informed decisions on everything from cross-selling and up-selling opportunities to target marketing strategies and effective problem resolution. think companies have an opportunity right now with social media to harness a huge marketing department: their entire staff. You have your internet or TV service. 
    [Marketing] Apps Optimized for Android 4.0 Ice Cream Sandwich
    The different features include a multiple weather forecast, common bug fixes; web skin market with cloud to device communication, this feature helps you in browsing different skins from your PC and then could be applied it straight over your cell phone devices with the newly added wallpaper. The Android based devices powered by latest Google OS- 4.0 Ice Cream Sandwich (ICS) has some of the most incredible features of Android 3.0 Honeycomb and Android 2.3 Gingerbread. These two have combined beautifully to embark with Ice Cream Sandwich with a couple of added features. Dropbox. MX Player.
    [Marketing] infographic – A Year of Twitter – the good, the bad and the ugly via Flowtown
    infographic – A Year of Twitter – the good, the bad, and the ugly by Flowtown Flowtown – Social Media Marketing Application. Tweets Twitter infographics 2010 twitter infograpahic infographic trends
    [Marketing] Changes to Pages signal yet another change in Facebook’s attitude to brands
    Marketers will welcome this move, though as figures from Econsultancy show , brands still have work to do to convince users of the site to “Like” and interact with them. Tweet. I’ve blogged before about the differences between Twitter and Facebook. The former is a very open platform where everyone is encouraged to see everything. Twitter Twitter is a blank canvas where individuals and brands (and fictional characters, animals etc. Facebook on the other hand has, from the start, approached things from the opposite direction. Are brands welcome on social networks? Tweet.
    [Marketing] Twitter to Offer Deals with Earlybird
    In these times what’s not to love about buying a coupon for a dinner at 40 or 50% of it’s market value? If I don’t want to see the tweets from @EarlyBird I don’t have to listen, but it offers their advertisers a way to access the huge market with localized ads that are welcomed instead of dissed. I’m a big fan of group coupon networks, deals and discounts offered through Twitter. It’s a win for the vendor too because they get new faces in the door and most times we spend more than the coupon. In fact, Groupon raised over $175 million in funding.
    [Marketing] The Social Media – Organic Search EcoSystem Explained
    This is why all Marketers need to consider their “content enablement strategy”. Turns out Search and Social Media are really two brothers or two sisters that should work together, and perhaps, end up being much the same people, same team (even if that didn’t make as much sense a year or two ago, it now makes perfect sense according to Bill Hunt): Marketers need to ensure their digital assets are effectively optimized and distributed to the widest points on the net possible. forgot how to tie a tie!&# as we are to  search for that on Google. The reason? And  t.
    [Marketing] Work Experience vs. Capability: A Gen-Y Problem
    Give up my unique ideas, marketing strategies and keep my conversations to myself… I had you going there, at least for a second. I’m not changing anything and neither should you. Home It’s Josip Archives Let’s Talk The Word on the Web Work Experience vs. Capability: A Gen-Y Problem Written on April 29, 2010 by Josip Petrusa 0 Comments Tweet Share Save Since 2008, we’ve all seen and experienced the consequences of the economic meltdown that occurred. In one form or another, it has had some effect on our lives. And not so much about the loss of employment. Quit blogging.
    [Marketing] The Reason You Might Not Be Making Money from Your Blog
    Picking the right market and finding a path to cash.”. Technology and computers as a market is huge so you will end up trying to cover everything and essentially appealing to no-one. Anytime a new machine comes on the market you could be the first with an in-depth review , and also an affiliate link to buy the system (if you recommend it) at the bottom. Unlock Your Marketing Genius to Make Money Online. This is a guest post by Paul B. Define your visitors – will they ever make you money?”. For example let’s look at YouTube. Now let’s look at the opposite scenario.
    Each product that gains the sufficient amount of votes is then designed, manufactured and marketed by Quirky. Overall, I think it is fantastic that Crowdsourcing has allowed both small and large business to promote an idea to market by embracing a community much faster than historically possible. Founded in 2009 by Ben Faufman, Quirky began by using crowdsourcing to determine which products to design and manufacture. The company puts forward ideas for new products via their website and allows both visitors to the site and employees to vote.
    [Marketing] 14 Ways a Blog Will Help You Get a Job « The Spinks Blog
    The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals 14 Ways a Blog Will Help You Get a Job Not everyone should start a blog…you should only start one if you are ready to commit to it and you have something to contribute. If you think you can do that, then starting a blog is one of the most valuable tools you can utilize to get a job. Starting a blog shows… your commitment to your field. your writing skills. your communication skills. your knowledge in your field. you… on search engines. how you deal with criticism and feedback. Kelly?
  • KIKOLANI  |  THURSDAY, MAY 26, 2011
    [Marketing] Fetching Friday – Resources Mashup & Animal Crackers
    Blog marketing strategy – 7 steps to making your content successful with social media and search engines. Making Money Online / Marketing / Online Business. Coyote and the secrets of genius – affiliate marketing lessons that you can learn from the coyote! This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week.
    [Marketing] Who “Owns” the Internet?
    The search giant commands 53% of the market. Compare that to its next closest competitor, Facebook, which has 16% of the market. Related posts: Should a New Year Equal A New Internet Marketing Strategy? The joke is that Al Gore invented the Internet, right? So who technically owns it? Good question and I’m sure that a lot of different people have a lot of different answers. But we can tell you who dominates the Web when it comes to overall traffic. But there are definitely some international power players on this list from Mashable. That equates to over 1.2 Crazy!
    [Marketing] How to Transfer Data from MS Excel into a Word Document
    Having several personalized copies of the same data has never been easier to do and you may find yourself with extra time to spend on other marketing methods! The Microsoft Office suite has advanced in numerous ways and has been able to help many users share data in between different programs, like MS Excel and Word. Such advances have made the lives of direct mailers a lot easier by allowing them to easily insert Excel data into a Word document in order to have several personalized copies of the same material. Create or open an MS Excel document. Open a Word document. Takeaway.
  • T2 SOCIAL  |  MONDAY, MAY 5, 2014
    [Marketing] 6 Social Media Best Practices You Probably Aren’t Doing (And Should)
    If you’re an ad agency, you have a far better chance of having an article seen that showcases the ten best commercials of the year rather than a simple case study that features your own work. A mix of the two is an important component of any strong content strategy and content marketing campaign. With the constantly changing social media landscape, it’s hard to keep up with trends. There are a lot of hugely beneficial and fairly simple social media best practices in which brands and individuals should be participating, but most people simply don’t know about them.
    [Marketing] Are Social Employees The Future of Marketing? @SocialEmployee
    By Michael Brenner – An Interview with Cheryl Burgess.  As we think about social media, social business and social employees, how will great companies use their employees to get ahead in the  Future of Marketing ? In our previous interviews, we’ve discussed the future of Digital Marketing ,  Personal Branding ,  Content Brands ,  Customer Brands ,  Creativity ,  Big Data ,  Customer Experience ,  Thought Leadership , the  Future of Search , the  Science of Marketing  and many more…. Prediction for the Future of Marketing. Tell us: who is Cheryl Burgess?
    [Marketing] How to Increase Your Tweet Appeal
    Currently, he offers marketing services through his companies,  First Page Sage  and Good Media Co. HOW TO INCREASE YOUR TWEET APPEAL. Evan Bailyn ’s Top Five Tips to Increase Twitter Followers Instantly. Internet Entrepreneur and bestselling author Evan Bailyn keeps celebrities   Tweet tastic , making literally hundreds of thousands of people follow his celebrity clients – from soap opera queens to rock stars – with very simple tricks he uses every day. Your tweet is like a headline that grabs the reader’s attention and incites them to action. About Evan.
    [Marketing] Yahoo! Hires Hotmail Vet to Manage Mail, Flickr, More
    Douty, whose Linkedin resume includes stops at Moxie Software and Groopix after Microsoft, joined Hotmail in June of 1996 as the first businessperson at the company, running marketing, product, sales and business development, he said. fight is no longer for search market share against Google. While most of the recent personnel news surrounding Yahoo! Joining the purple people on Monday was Steve Douty, one of the first five employees at Hotmail during the Web 1.0 Mail, Yahoo! Messenger , Yahoo! Groups , Flickr and Yahoo! Answers. Like its counterpart at Google, Yahoo! property.
    [Marketing] Habits & Familiar Locations / Haunts of Foursquare Check-ins
    Not sure what the results of that attempt to use a social media clan to harness popularity did – but his book ranks very well on Amazon, esp in the Web Marketing Category. Been thinking about all the Geo-location data I’m collecting in Radian6 around 4SQ check-ins. Truth be told, I started tracking check-ins to see if I could do, more or less myself, what Dave Kerpen had a team of 6 staff members doing with his  Likeable Social Media book ( his team attempted to put a hint to download a free chapter of his book, or buy it, into every bookstore in the country).
  • LOUIS GRAY  |  THURSDAY, MAY 14, 2015
    [Marketing] Preaching to Our Choirs and Setting Up Blinders for All Else
    At the time, thanks to tools like my6sense , where I was an advisor, and later VP of marketing , I said the filter bubble was "not bad" as options were always there to see new voices. Just about four years ago, Eli Pariser raised some very real flags about the "filter bubble" , concerned that many of us on the Web were limiting our viewpoints by following those people and companies with whom we were most aligned. And should somebody in our streams disagree with us, or launch into an off topic rant, we can easily unfollow them, and "clean up" the channel. Or race. Or Ferguson.
    [Marketing] Video Interview: Mike Slaby, former CTO for the Obama Campaign.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 14 Jul 2009 Video Interview: Mike Slaby, former CTO for the Obama Campaign via This five minute interview, filmed today at the Northwestern University campus in Chicago, features Mike Slaby, formerly Chief Technology Officer, Obama for America; Technology Director, Presidential Transition Team.
    [Marketing] Think You Can Really Text While Driving? Try This Test - The Steve.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 19 Jul 2009 Think You Can Really Text While Driving? Try This Test The New York Times has created a game that lets you test if you really are capable of texting while driving. Don't try this at home. ( Via Dwight Silverman ) culture mobile Permalink Tweet Comments 7 Comments Jul 19, 2009 ianfirth said.
    [Marketing] Don’t Forget About Mobile When You Go Social
    Every market segment will behave differently and each social channel is proportionally different , but thinkers generally make up between 49 and 70 percent of users, questers between 21 and 24 percent of users, and leapers between 9 and 29 percent of users. As a marketer looking to engage with users, the biggest opportunities lie in reaching thinkers and leapers. While Foursquare hasn’t taken off quite as well as some of the other major social media platforms, it’s still a valuable tool for marketers. Video marketing is exploding within social networking. Questers.
    [Marketing] Social CMO – Will CMO’s miss this opportunity?
    So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Finance teams will be getting tweets on billing and finance issues directly from the socialsphere rather than from the marketing guy. CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward.
    [Marketing] ‘Waiting for Superman’: The education of a country in desperate need of change
    Corporations, brands, marketers and celebrities are daily consumed by the business of image management. Image: Last week I had the opportunity to see Davis Guggenheim’s new award-winning documentary, ‘Waiting for Superman’ Rarely is a documentary this moving and even rarer still is that documentary about public school education. What really struck me was the interconnectedness of all issues related to the core challenge of public education. Equally compelling was the human story it told. Otherwise this film would not be needed.
    [Marketing] Experts in the Industry: Francine McKenna (50 of 45)
    How did you get into the world of online community, social media or social marketing? One of the things I love about my friend,  Francine McKenna , author of RE: The Auditors Using the Tools Instead of the Tools Using Me , is that she comes from "outside" the industry. While a fantastic blogger and Twitterer (she's as good as they come when it comes to re-tweets), she has a background working "with" and "for" the "Big Four" so she knows of what she speaks in her blog. Oh yeah, Francine also has a delicious sense of humor. Blogging has since replaces my interest writing a book. For now.
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