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  • SOCIALNOMICS  |  THURSDAY, MAY 17, 2012
    [Marketing] Turning Customer Behavior into Currency: Key Insights from Liz Crawford’s Educational Webinar
    You’re a marketer. Marketing used to facilitate a customer transaction with a brand, generally one that occurred before a sale. At the time, marketers ‘rewarded’ customer relationships by delivering a good or service. By building marketing strategies with this framework in mind, we can create “value transactions” that effectively reward customers based on their behaviors. You spend countless hours measuring, analyzing and strategically planning ways to “build a better mousetrap.” Today, it’s no longer enough to simply reward your customers for buying your product.
  • FRESHNETWORKS   |  WEDNESDAY, AUGUST 13, 2014
    [Marketing] Why banks need to behave more like startups
    According to Westpacs Brian Hartzer banks must learn from startups and act as disruptors if they are to successfully fill gaps in the market. In addition to this, teams within financial services organisations dont tend to be set up in an agile way and the firms themselves often have a mind-set that has been conditioned towards caution, resulting in long lead-times before products come to market. 'An era of unprecedented digital disruptionwill force banks to behave like startup companies in order to survive. Digital disruption is affecting every industry.
  • SOCIALNOMICS  |  MONDAY, APRIL 7, 2014
    [Marketing] Report: Only 3% of Business Sites Are Optimized for Social Media Mobile Usage
    Perhaps email drip campaigns are an integral part of a business’s marketing strategy, for instance. 'Now that 58 percent of American adults use smartphones, it’s critical for brands in every industry to keep mobile users – a large contingent of which are social media users – in mind while developing their websites. This is because an increase in mobile use equals an increase in web browsing – and these rates are steadily growing. As they click on outbound links to destination websites, they’re being exposed more and more to publishers’ mobile website versions. Analytics. Assessments.
  • NOWSOURCING  |  THURSDAY, JANUARY 24, 2013
    [Marketing] This Week in Infographics: #Winning and Losing
    This next infographic takes a look at how we make choices as well as how marketers take advantage of that knowledge. During a 2013 wild-card playoff game against the Seattle Seahawks, rookie Washington Redskins quarterback Robert Griffin III fell to the turf after twisting his right knee. This first infographic takes a look at his injury and other information about ACL and knee injuries. Next up we take a look at why Apple is “winning.” ” Apple is building one of the most stunning financial runs in the history of corporate America. Robert Griffin III Knee Injury.
  • KIKOLANI  |  TUESDAY, SEPTEMBER 28, 2010
    [Marketing] Who Do You Trust for Product Reviews?
    Since I don’t see Kikolani as being the right platform for writing reviews all of the time, and would rather use this site for strictly blog marketing strategies, blogging tips , and social media , I decided to start off a new site. Trusted Affiliate Marketer is going to be my home for honest, comprehensive product reviews, as well as a focus on affiliate marketing and money saving tips. In the last few months, I entered into the world of writing product reviews. Why product reviews? Sure, it seems like everyone is doing them. First Reviews. Related Posts.
  • ENGAGING BRAND  |  WEDNESDAY, AUGUST 6, 2014
    [Marketing] Would You Pass This Brand Values Test
    The more we focus on a specific niche of the market the more we increase our chances of being liked by the people who will buy what we offer… Are your brand values clear, specific and lived daily? 'www.theengagingbrand.com. Some of us need to be liked. Some of us want to be loved. Some of us just don’t care! For brands though, it is important to be liked because it can turn interest into a sale. But when we say ‘liked’, we don’t mean by everyone… we mean liked by some people. Why should ONLY some people like your brand? They are you. Branding
  • BILL HARTZER  |  THURSDAY, JANUARY 6, 2011
    [Marketing] Is Quora the Next Social Media Star?
    Honestly, I have not seen so many social media experts flock to a social media web site since all of my social media and search engine marketing buddies flocked to Twitter. For questions that are borderline between serious and not so serious (like social gaming), there was a mix of questions asking how to better market a social game along with questions pertaining to favorite social games, and top scores. Recently, I have had an influx of Quora friend requests in my inbox. So, I started my quest to find out exactly if Quora.com is the next social media web site to go mainstream.
  • SOCIALFISH  |  MONDAY, OCTOBER 22, 2012
    [Marketing] Announcing the 21st Century Nonprofit Program
    After completing this program, you will be able to: leverage technology and social media to change not just marketing and IT, but the way you lead and manage your organization. Nonprofits are changing the world. It’s what we do. The smart ones understand the importance of leveraging technology to support these world-changing endeavors. But that doesn’t mean it’s easy. Sometimes it feels like our organizational challenges outweigh our change efforts. In fact, this is precisely the problem. 21st Century Nonprofit: Leveraging Technology to Transform Leadership. Program Information.
  • SOCIALFISH  |  SATURDAY, OCTOBER 13, 2012
    [Marketing] Guerilla Community-Building Group Provides Insight to Modernizing Your Organization
    Embracing the power of digital marketing, this “post-association community” has suddenly provided a previously unavailable resource to a huge community of professionals, and they did it quickly! I wrote earlier this year about the lack of awareness of the purpose of associations by my fellow Millenials. In that article, I talk about the ways that Millenials adapt to the times by creating their own paths, adopting a DYI attitude. Sounds a lot like the value and purpose of an association, doesn’t it? Anything. Cater2.me Thus, there needs to be a shift in responsibility.
  • KIKOLANI  |  SUNDAY, DECEMBER 26, 2010
    [Marketing] Great Education for Bloggers at the Blogging Success Summit 2011
    You will: Discover the best ways to market your business with a blog! Finally, you get a chance to learn from industry experts who are out there making a living through blogging, marketing, and social media. Joe Pulizzi , content marketing expert. Mari Smith , Facebook extraordinaire and co-author of Facebook Marketing and Relationship Age. Dave Garland , author of Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business. Favorite Lists of Bloggers and Marketing Experts in 2010. Main Objectives. Registration.
  • TWIST IMAGE  |  TUESDAY, OCTOBER 2, 2012
    [Marketing] In The Nick Of Real-Time
    As a marketing professional, I have seen brands struggle with customer service and supply chains. marketing professional. Are consumer expectations getting out of control? True story: our brand-new dryer broke down. It's not even one year old. It's not the first time. We were told we would have to replace a piece, and that it would take five to ten business days for them to receive the piece, and only once the piece is in inventory will they be able to make an appointment to replace the piece (which could also take up to an additional five business days). What gives? apple.
  • JEFF ESPOSITO  |  FRIDAY, MARCH 8, 2013
    [Marketing] Cybercrime, peeing your pants and Facebook Saturation
    Marketers are facing a content skills gap – attention job seekers… learn how to write and create. Facebook Saturation – despite Facebook’s newsfeed makeover yesterday (more on that soon), I agree with Jason Falls that we’re at the dawn of marketing saturation on there. By the time you read this, I will be halfway to Texas. After waking up at an ungodly hour, I realized that all this hype about Winter Storm Saturn was nothing more than weather men trying to be rockstars. During SXSW this blog will primarily be dark so until next Friday enjoy this week’s edition of Five for Friday.
  • BRASS TACK THINKING  |  MONDAY, JULY 19, 2010
    [Marketing] Run Your Own Race
    Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Run Your Own Race July 19, 2010 | by Amber Naslund View Comments “But were you this successful when you were 27?&# I got that question in a DM a couple of weeks ago from a young professional, clearly trying to see if she’s “on track&# in her career. It’s an all-too-common thing. The trouble is that everyone’s story is utterly unique. How I “got&# where i am is totally different than someone else. Be brave.
  • CONVERSTATIONS  |  THURSDAY, JULY 31, 2014
    [Marketing] The Steps From Business Owner to Franchise Owner
    Marketing is defined for you. 'In a report for the International Franchise Association (IFA) by IHS Global Insights, franchises outpaced the growth of other business sectors in 2012. They estimate that there will be more than 750 thousand franchise locations by the end of 2013, a 1.4 percent increase. If you’re considering moving away from small business ownership and buying a franchise, this might be the time to capitalize on the franchise growth trend. Make sure this is a good move for you by doing your homework and understanding the inner workings of owning a franchise. L.I.F.T.
  • CONVERSTATIONS  |  MONDAY, JUNE 16, 2014
    [Marketing] How Often Should I Blog? (A Truth)
    Blogging as a Business is providing content on a site, building traffic, and either selling advertising or doing affiliate marketing. 'The question, “How Often Should I Blog?” ” comes up daily. There is a large variety of answers – many of which are good answers, even though they’re different. With so many ways and reasons for blogging, let’s set a few parameters for this piece: To begin, let’s put the practice of business blogging into two large buckets. Blogging as a Business and Blogging for a Business. The Blog IS the Business ). At least.
  • GEOFF LIVINGSTON  |  WEDNESDAY, JUNE 15, 2011
    [Marketing] Books, Brochures and Business Cards
    Unfortunately, these by-products of disseminating (hopefully) noteworthy ideas have become the primary purpose behind many marketing voices’ books. Back before publishers sold their souls to Mephistopheles (and marketers), books used to get published because they were unique, offering completely new views, or different ideas and approaches to older topics. Marketers have awoken to the image value that writing a book brings. And publishers love the fact that marketers pimp their books so well! Will they say that about all marketing authors, too? Rants
  • JACOB MORGAN  |  WEDNESDAY, DECEMBER 9, 2009
    [Marketing] What is Enterprise 2.0? The Basics
    A similar debate happened around the whole “social media&# space where a few of us were screaming that social media is going to change how brands market and build relationships with their customers.  Companies such as Southwest and Comcast have dedicated a good amount of their budget to social media and some companies such as Volkswagen have cut their traditional marketing budgets entirely and shifted them to social media.   Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER What is Enterprise 2.0? are not small changes.  Adoption?
  • JACOB MORGAN  |  MONDAY, MAY 31, 2010
    [Marketing] What is Advocacy?
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER What is Advocacy? View Comments May 31st, 2010 Here is another chess puzzle, white to move and mate in 2! Last week at the social CRM summit in Georgia those in attendance were tasked with an interesting exercise around understanding advocacy.  We were to imagine that we worked for Direct T.V. or as Paul likes to say Drek) and were told to come up with answers to the following questions: How do you do define advocacy for Direct T.V? How do you reward advocacy for Direct T.V? So back to Direct T.V.  
  • MYRLAND MARKETING  |  THURSDAY, OCTOBER 22, 2009
    [Marketing] TWITTER BASICS – DON'T EVER FEEL DUMB!
    Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense TWITTER BASICS – DON’T EVER FEEL DUMB! by Nancy Myrland on October 23, 2009 I’m a member of a group on LinkedIn called Social Media Marketing. Relationship-building is not a passive marketing tool. In that group, someone started a discussion by asking a very basic Twitter question, and even stating he felt dumb to ask such a question. wrote an answer to him, and thought I might as well share it with you too!
  • VIPER CHILL  |  MONDAY, JUNE 17, 2013
    [Marketing] Backlinks XXX is Now Public (And We’re Giving Away $5,000)
    'How would it help your business if you could look over my shoulder and watch as I take a plain website and turn it into an email marketing and monetisation machine? We’re debuting today with a much better sales video, which should help your marketing efforts as well. Seeing exactly what I do, step-by-step, on a site that is already getting hundreds of targeted visitors every single day (but it’s only 3 pages). That’s exactly what you have the opportunity to watch today with the public launch of Backlinks XXX. our rankings went even higher. Have an Audience?
  • ARI HERZOG  |  SUNDAY, AUGUST 28, 2011
    [Marketing] Questioning Why I Still Use Twitter
    Their tweets range from nonprofit communications to public administration to social media marketing. Ari Herzog provides social media marketing and editorial services to the nonprofit and public sectors. Photo by darnok. Bill Dorman and Shonali Burke probe into the efforts of friendship and internet relations. Shonali expands: Whether you’re using social media for personal reasons or business, there’s nothing like carefully nurturing relationships, especially those that start with an @. Why do I follow you? Can we be different people to different audiences? don’t know.
  • SOCIALNOMICS  |  WEDNESDAY, DECEMBER 16, 2009
    [Marketing] Social Media Privacy = Oxymoron?
    Historically, we’ve seen the “we are the best at everything&# messaging come out of many marketing departments. There’s also a need for continuous information exchange across the entire organization; in particular, it’s critical for production and marketing to be in constant contact. It’s one thing for marketing to listen to consumers’ complaints, but it’s an entirely different thing to respond to their complaints, look for trends in product deficiencies, and work closely with production to develop solutions. By Erik Qualman.
  • KIKOLANI  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] The Case For and Against Popup Opt-In Forms
    There have been several plugins built for WordPress, and designs by email marketing services available to manually install a popup form to greet visitors to your website asking them to subscribe to a newsletter or mailing list. We only have the form show a single time (the first visit) and we make a cool offer (free Twitter marketing video tutorial). Blogging is a beautiful mix between static and dynamic content, great design, and insightful marketing practices. Gerald Weber of Search Engine Marketing Blog and the Bad Ass SEO Blog Contest. The Survey. Michael.
  • GEOFF LIVINGSTON  |  WEDNESDAY, MARCH 9, 2011
    [Marketing] Going Off the Grid at SxSW
    Getting stalked at an event via geo check-in or status update is surreal at best, and absurd at worst… Especially given that none of us would be recognized in our hometowns at the grocery market. Image by saidemily. Welcome to SxSW, the heart of online nihilism. Whether you are at the event or unfortunate enough to tune in via Facebook, Twitter and other social media, you will witness one of the greatest spectacles of popular pageantry. The art of seeing and being seen is taken to its highest form by the faux famous. Is this anti for the sake of being anti? No, it’s not.
  • ARI HERZOG  |  THURSDAY, OCTOBER 25, 2012
    [Marketing] Why You Need to Care About Tomorrow
    When he's not blogging, Ari helps brands improve their digital media marketing. It’s an issue that must be asked in a culture and society where technology is seemingly on the verge of supplanting the human race. Given the major technological milestones of the last decade people are wondering: What’s next? And what are the social implications? Business implications? Is this new technology being made affordable for all? And perhaps most importantly, will it ultimately help or hurt us? Social Implications. Let’s start with everyone’s favorites: Facebook! Twitter! Really?
  • PROBLOGGER  |  TUESDAY, MARCH 1, 2011
    [Marketing] How to Make a Blogging Business Plan … Whether or Not it’s a Business Blog
    Kelly Watson is a freelance copywriter and longtime blogger who writes about marketing for small business owners. This guest post is by Kelly Watson of onewomanmarketing.com. Blogging can be a great hobby. But treat it like one, and you may not get the traffic and attention you want. Treat blogging like a business , however, with a detailed plan and scheduled check-ins, and you’ll see results in no time. learned this the hard way. When I first started blogging 10 years ago, I dove in without knowing how to sustain regular updates or gauge my progress. Today, I do. Explain. Case studies.
  • SOSHABLE  |  SATURDAY, NOVEMBER 17, 2012
    [Marketing] If You Can’t Be James Bond, You can Still be a Social Media Not-So-Secret Agent
    For example, I use social media for marketing various businesses 80% of the time, but the other 20% is dedicated to exposing and attacking certain evils I perceive in the world such as censorship, GMO-controlled food industries, political corruption, and attacks on Christians. Not all of us have the abilities, training, and gumption to make it as 007. Globetrotting with a Walther PPK 9mm Short under our tuxedo jacket is an appealing life to some, but the majority of us are perfectly fine spending time with our families and posting our mundane lives on Facebook. What’s yours?
  • MINDJUMPERS  |  THURSDAY, JULY 22, 2010
    [Marketing] OliveWoo – The First Location-based Date Service
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved About SF New Tech SF New Tech is the largest and longest running monthly technology event in San Francisco.
  • MINDJUMPERS  |  THURSDAY, AUGUST 19, 2010
    [Marketing] Facebook Introduces Location Service: Places
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved Now Facebook is following their footsteps and introduces their own location service called ’Places’. But no one really knows how long it will take.
  • MINDJUMPERS  |  THURSDAY, SEPTEMBER 2, 2010
    [Marketing] Will iTunes' Ping Be a Success?
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved Posted by Anne Herngaard Sep 2nd, 2010 Tweet Yesterday Apple announced a line of updated products along with the social network called Ping.
  • CONVINCE & CONVERT  |  WEDNESDAY, JULY 25, 2012
    [Marketing] 5 Ways to Humanize Your Brand on Twitter
    She is also founder and principal of Genuine Media , a marketing agency that helps clients build their individual and brand reputation through social media. Injecting a real face and personality into your personal Twitter account is intrinsic, and most people don’t give it a second thought. We We share what’s happening in our lives, photos from great vacations, things that annoy us, and other content that compels us. But when it comes to imbuing corporate Twitter accounts with a similar measure of personality and humanity, we often fall down on the job. True, Host Twitter chats.
  • COLLECTIVE THOUGHTS  |  TUESDAY, JUNE 4, 2013
    [Marketing] Salary Guide for UX Jobs [Infographic]
    To learn more about the UX job market, check out this infographic presented by Onward Search. 'There are many cities in the US in which UX professionals are in-demand, particularly if they are in development or design. New York is first in both job postings and salary level, followed by San Francisco and Seattle. 2013 Onward Search. Infographics salary salary guide ux
  • TWIST IMAGE  |  SATURDAY, NOVEMBER 17, 2012
    [Marketing] Six Links Worthy Of Your Attention #126
    It's a topic that's more and more mainstream, as everyone from politicians to marketers tries to manipulate us. The 'purpose' of financial markets is to enable entities who produce value to raise capital in order to undertake costly initiatives (think building bridges, inventing new products, or investing in new marketing of existing products). secondary 'purpose' of financial markets is to enable companies to manage risk of price fluctuations in products that they are buying or selling. " Teller (the quiet one) talks about magic and neuroscience. Magical times.
  • WWW.MIZZINFORMATION.COM  |  TUESDAY, FEBRUARY 2, 2010
    [Marketing] mizz information: List of Nonprofit Social Media and Community Managers
    Im realizing he has his hands full trying to keep up with the list of enterprise social media types since the market for these jobs seems to be exploding, so I may as well just start my own list for nonprofits. skip to main | skip to sidebar mizz information Monday, February 1, 2010 List of Nonprofit Social Media and Community Managers Every time I see Jeremiah Owyangs list of corporate social media strategists and community managers I wonder when hell do a similar list for companies with fewer than 1,000 employees--or nonprofits, for that matter. the way the way Web 2.0
  • THE WAY OF THE WEB  |  SATURDAY, JANUARY 23, 2010
    [Marketing] Forget e-readers, I just want a CC-reader
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Bringing Nothing To The Party: Paper Version.
  • JACOB MORGAN  |  TUESDAY, FEBRUARY 5, 2013
    [Marketing] Trends for Companies Searching for a Social Media “Something” (2013)
    What I did was look at the trends for several “social” job types in the market today and was actually quite surprised with some of the things I found. Just over two years ago I wrote a post on “ Trends for Companies Searching for a Social Media ‘Something’ ” and I thought it would be interesting to take a look at some of these trends a few years later. “Social media” is still seeing some very solid growth in terms of jobs, at least according to this chart. In fact the trend has gone up almost 9x since October of 2011.
  • BRASS TACK THINKING  |  THURSDAY, JUNE 17, 2010
    [Marketing] Dealing With Micromanagement
    was working in the marketing department of a major record label and had a boss who started out as a big-time micromanager who also acted like a female Ari Gold (Entourage) and treated me like Lloyd. Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Dealing With Micromanagement June 17, 2010 | by Amber Naslund View Comments We’ve all been there at one point or another. Working with a boss who can’t or won’t delegate. Looks over our shoulder all the time. Ask for input.
  • PROACTIVE REPORT  |  WEDNESDAY, SEPTEMBER 23, 2009
    [Marketing] Brands Find Twitter Effective
    In an earlier interview with Planned Legacy.org , Mari said: “ The number one reason people fail in social marketing is because they don’t have a strategy. Related Links:  Download a new whitepaper – 10 Step Social Media Marketing Strategy. 300 people gathered in Los Angeles to find out more about using Twitter for business, entertainment, comedy and music, The panel on how brands can effectively use Twitter featured Starbucks, Kogi BBQ and E Online. Starbucks started their Twitter account just over a year ago and they now have almost 300,000 followers.
  • SOSHABLE  |  SUNDAY, NOVEMBER 3, 2013
    [Marketing] A Premature but Useful Recap of Social Media in 2013
    For example, 36% of marketers have found a customer via Twitter this year. 'Just as Christmas lights are already going up with a month and three weeks to go, so too will the onslaught of “best of 2013″ and “2013 year in review” posts start finding their way into your feeds. It’s natural. First isn’t always best, but at least it’s first, right? It’s not a high number but it goes to show that the notion that “people don’t buy things through Twitter” might be false. Now, if you’re selling $1.99
  • JACOB MORGAN  |  THURSDAY, MAY 27, 2010
    [Marketing] My Thoughts on the Social CRM Summit in Georgia
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER My Thoughts on the Social CRM Summit in Georgia View Comments May 27th, 2010 me on the left, Paul Greenberg in the middle, and Lauren from Ngenera on the right This past week I had the privilege of attending Paul Greenberg’s and BPT Partner’s Social CRM Summit in Atlanta.  I’ve never been to Atlanta before or anywhere near that portion of the U.S.  Yes it was a bit warm and yes it was a bit humid, but I still had a great time.  next month! jacobmorgan you are very welcome, E2.0
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 29, 2014
    [Marketing] 3 Ways to Ensure Your Social Promotions Follow the Law
    'Image via BigStockPhoto.com Sophisticated marketers have a lot on their minds these days, such as developing and reaching audiences, creating consumer connections with meaningful content and campaigns, demonstrating business results, and doing it all in compliance with legal rules and guidelines. This important section “requires the disclosure of a material connection between a marketer and an endorser when their relationship is not otherwise apparent from the context of the communication that contains the endorsement.” Are Your Promotions Legal? Sweeps or #ChanceToWin).
  • SOCIALNOMICS  |  SATURDAY, NOVEMBER 23, 2013
    [Marketing] Businesses Getting More Social With Mobile Card Payments
    Fast Company reports that 93% of marketers use social media for business. It’s fast and affordable and has taken the place of print and other marketing strategies. 'Social is the way to go. If you own a small business and you’re not active in the social media world, you are missing out. According to HubSpot , 46% of online users count on social media to make a purchase decision. So you better get on it. Think about the things they may want to know about you, and make it available. Mobile Options. You need mobile card payment options. You win the deal. Win them!
  • KIKOLANI  |  FRIDAY, AUGUST 5, 2011
    [Marketing] Fetching Friday – Resources Mashup & Scared Kitty
    Here’s Why – great post for anyone thinking of moving to California or in CA who is thinking about building a business or affiliate marketing. 17 digital marketing experts share their top tips, tricks, and tools for social media – learn what experts little know social media secrets and tools are for success. 29 tips to make your video marketing easy – tips for everyone, including one from me on what to do if you aren’t ready to get in front of the camera yet. The Resources Mashup. Blogging / Writing. Business / Career. Search Engines / SEO.
  • FEVER BEE  |  MONDAY, JUNE 3, 2013
    [Marketing] A Different Approach To Content Sharing
    This is a rough market. For all the talk of content marketing, few people are doing this in any major way. 'How do you get members to share content? One solution is technical. You can tweak the sharing options. You can provide more nudges for people to share the material. This has a small boost amongst the members that were planning to share it anyway. Another option is to beg. Please share/click/recommend/like this article. This is the route most FB fan pages take. It doesn’t work well and reflects badly on you. You can’t pull this off every week.
  • CONVERSTATIONS  |  WEDNESDAY, MARCH 26, 2014
    [Marketing] Blog Posting Mantra No. 3 – Image Above the Fold
    As you think about marketing your blog posts , remember that “Images Sell” A terrific image gets a click far more than no image or a bland image. 'In the original 2006 version of our Blog Posting Mantra , Image Above the Fold was the 5th item on the list. It’s moved up two spaces. Images have become a more important part of publishing, sharing, and even search. An image that tells part of the story gets shared far more than no image or a bland image. An image that can fill a small screen gets noticed and saved far more than no image or a bland image. Small Business
  • CONVERSTATIONS  |  TUESDAY, MARCH 4, 2014
    [Marketing] Collaborative Business Alliances – Shared Customer Base
    In today’s market place with collaborations and business alliances becoming a popular device to extend reach and broaden a customer base – the third one (Candlestick maker) is a bit of a mismatch, isn’t it? 'Have you heard the one about the Butcher, the Baker, and the Candlestick Maker? could see potential replacements in the Casserole Maker or Salad Dressing Shaker. The question for your small business is what type of businesses share your customer base ? Can you think of a few? Or a webinar. Or an E-book. Remember to provide a call-to-action. Small Business
  • CONVERSTATIONS  |  THURSDAY, FEBRUARY 27, 2014
    [Marketing] Knowledge and Application are Two Different Things
    One of the concerns I hear from many small business owners just getting into blogging, podcasting, or video as part of their marketing is how they don’t want to give away their secrets of how they do things. 'When I was a 9-year old boy, I was handed my first uniform and told to go play 3rd base. was now a ballplayer. The best role models at the position at the time, according to my baseball cards, were Brooks Robinson and Ron Santo – and both were known for their stellar glove work. had read how each of them practiced, fielding many ground balls on a daily basis. Click Here!
  • KIKOLANI  |  FRIDAY, JANUARY 7, 2011
    [Marketing] Fetching Friday – Resources Mashup & ASW Recap from 2010
    Small business Internet marketing – a great place to start for business resources on social media, local search, and blogger outreach. Best Internet marketing posts in 2010 – posts from every aspect of Internet marketing, including a huge section on SEO, link building, PPC, usability, and more. This post is part of a weekly series, Fetching Friday, featuring the resources mashup and a recap of Affiliate Summit West 2010 for those going this weekend to get geared up on kikolani.com. The Resources Mashup. Blogging / Writing. Facebook. Check this one out!
  • JOEY STRAWN  |  THURSDAY, JULY 22, 2010
    [Marketing] Blog: Available For A Limited Time Only!
    One weapon, which is an advertising and marketing tactic used for years is what is known as “Scarcity&#. Related Posts: Warning: This Social Media Includes Me Those Golden 15 Seconds Be There or Be Foursquare Inception Marketing, An Infection of Ideas But To Read Is Devine. Digg Digg My favorite part of almost every episode of Inspector Gadget was when Chief Quimby would show up in a garbage can (shown), or locker, or sewer grate and give Gadget his assignment. Classic. This is nothing new, we see it everyday. Scarcifying Forever. Basically, how do we scarcify forever?
  • KIKOLANI  |  WEDNESDAY, NOVEMBER 2, 2011
    [Marketing] 10 Ways to Position Your Blog Above Copycats
    Having an online network of marketers and peers will help you position yourself above copycats because you’ll have comments on your hard work and a thriving community that knows where to find you. This is a guest post by Gabrielle Conde. So, you’re seeing your post on scraper blogs, and want to know how to avoid them outranking your content in Google? When my daughter watches Dora The Explorer, they stop the thief, Swiper, by simply raising their hands and saying, “Swiper, no swiping.” ” Unfortunately, it’s not that easy in real life. Brand your blog. Blogging
  • VIPER CHILL  |  MONDAY, DECEMBER 6, 2010
    [Marketing] I’m Probably the Biggest Asshole Online
    My main income, as many of you know, comes from affiliate marketing. Seriously. The whole point of this website is really to help people make more money online, yet I’ve never showed a single one of you any proof that I make money online myself. even built an audience of 10,000 subscribers who look forward to what I have to post. Without backing up what I’m trying to teach, though, I feel pretty much like a fraud. An asshole. Blogging, however, is not how I make money online. found it really funny, rather than offensive. hope that I exist. Proof? ViperChill
  • FEVER BEE  |  MONDAY, JANUARY 10, 2011
    [Marketing] How To Build An Online Community - The Ultimate List of Resources (Updated)
    Never Hire A Marketing Agency To Build Your Online Community. This is a collection of my favourite and most popular posts from the last three years. It should give you a great overview about both the strategy any the process of creating an online community from scratch. The Online Community Basics. Primer About Successful Online Communities. The 11 Fundamental Laws of Online Communities. Building An Online Community: How You Start With 0 Members. How Do You Build An Online Community? Contrary Truths About Online Communities. Don’t Start A Community For Any Of These Reasons. Epic Events.
  • SOCIALNOMICS  |  FRIDAY, FEBRUARY 15, 2013
    [Marketing] Top Ten Implications of Google’s Broadband Plans for Competition and Regulation
    This way, changing trends in the consumer market are retained by the company. Now, Google can augment its own profitability by presenting its own products to the relevant target market accordingly. 8.     Redistributing Market Share to New Entrants. However, this competition is other than the one derived from market forces. It is the competition managed by FFC, in which Google’s goal is to redistribute the market share to new entrants or smaller competitors. Google's Broadband Plans. The implications of Google’s broadband plans are worth considering.
  • MINDJUMPERS  |  THURSDAY, OCTOBER 7, 2010
    [Marketing] Facebook Reveals New Changes On Platform | Mindjumpers
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Social Media Marketing Requires Involvement 5 Popular Posts About Social Media » Facebook Reveals New Changes On Platform Posted by Marlene Friis Oct 7th, 2010 Tweet Yesterday, Facebook held a press conference revealing what changes were coming up on the platform. Similar Posts: New Features on Linkedin – Time To Rediscover The Platform How Users Engage With Advertising on Facebook Facebook Changes Their Pages – What Does It Mean For Your Marketing Potentials?
  • KIKOLANI  |  FRIDAY, JULY 30, 2010
    [Marketing] Fetching Friday – Resources, Easy Tweet Sharing Tool & Maru Meows
    Why guest blogging works better than article marketing – the reasons, and how to make your article writing more beneficial. Making Money Online / Online Marketing. Secrets to building online relationships – get this free whitepaper to learn how to build quality, lasting relationships online for online marketing. Black hat SEO – a guide to the dark side of search engine marketing. Discover your email marketing audience on social media – find out where your audience is and get active on their networks. The Resources Mashup. Facebook.
  • SOCIALNOMICS  |  WEDNESDAY, MARCH 20, 2013
    [Marketing] Social Media: Best way to use Instagram for business promotion
    The below is the list of best ways to use Instagram for your business promotion and marketing. The purpose of business marketing and promotion simply means communicating with your prospective customers. Social media has become a global phenomenon among the web users, with almost everyone using the internet seems to have their accounts at site or the other. The sites like Facebook, Twitter, Google Plus, Instagram, Pinterest, etc. seem to have become the best tools for business promotion. Showcase your products or services. Build up the interest. Give your business brand a face.
  • NOWSOURCING  |  THURSDAY, MAY 8, 2014
    [Marketing] A Great Infographic is Only as Good as its Story: An Interview With Alex Kenemer, Head of Research
    ” That is the traditional broadcast marketing way of thinking– Free entertainment, but you must sit through advertising. Due to a bad track record in marketing, they’ll let us pull out all the stops and without fail, those are always our best infographics. 'When you look at an infographic, the first thing you see is a compelling design. Once you’re past the appealing visuals, there has to be a compelling story and quality research that’s truly the backbone of the infographic. And that’s not really much of an exaggeration. So where’s the medium?
  • VIPER CHILL  |  MONDAY, FEBRUARY 27, 2012
    [Marketing] Do You Get It? Introducing My First Premium Plugin
    You don’t have to look far in the IM world to see people touting how powerful email marketing is. How “growing subscribers” is a crucial aspect of building a sustainable internet business. I’ve talked about it myself on countless blog posts. Smart bloggers are catching on to the idea that their sites can act as an effective funnel for building their email lists. Yet even though everyone wants to grow their audience, few people are prioritising that conversion from visitor to subscriber. With my audience. want to know which eBook cover works best. Social Media
  • THE RELATIONSHIP ECONOMY  |  FRIDAY, OCTOBER 1, 2010
    [Marketing] Social Tactics: Manipulation
    You may believe you can manipulate a market and if you think this way you are only fooling yourself. Tags: Advertising Factor Attention Factors Change Factors Disruptive Factors Market Factors Relationship Economy Strategic Factors Systemic Factors business business intent client corporate leadership detractor diplomatic approach evidence exception friendships intelligent inquiry intents manipulator online person personal plot response self social study Tactics time transparency word manipulation Intent means an aim, plan or plot.  Manipulating Engagement. Download article as PDF.
  • DREW'S MARKETING MINUTE  |  TUESDAY, JULY 19, 2011
    [Marketing] How CustomInk.com creates a love affair with me
    There’s no valuable and ROI focused marketing goal greater or more effective than to create a love affair with your customer. Related posts: Marketing tip #1: Create a love affair with your customers. they even send love notes! Remember the perks: It feels good. It’s easier to sell more to a current customer than something to a new one. It’s more profitable. It generates word of mouth. It’s incredible for employee retention. And here’s a little case study to prove my point. All of that adds up to a ton of t-shirt purchases throughout the year.
  • ARI HERZOG  |  MONDAY, FEBRUARY 21, 2011
    [Marketing] 5 Tips to Boost Email Productivity
    It is common for marketing companies and brands to send you newsletters, coupons, and other forms of both solicited and unsolicited spam because you provided your email address somewhere online. Email can sink your time so it is crucial you are in control. Here are 5 sure-fire ways you can be productive with email. Create folders and filters. Every email program since the dawn of computers has allowed for folders and filters. The purpose of a folder is to store messages. The purpose of a filter is to automatically move incoming messages to a folder. How many of each do you employ today?
  • VIPER CHILL  |  MONDAY, JANUARY 4, 2010
    [Marketing] The Very First Thing You Should Do in 2010
    had to head over to Google Reader to read other internet marketing blogs, Google Apps to read my ViperChill email and GoNutshell.com to get a hold of my task list. Just trying to return the favour in some small way:) Reply 28 Resources from My Internet Marketing Toolbox says: March 1, 2010 at 12:52 pm [.] Home What the F ? Cloud Living Say "Hi!" There are no ads in the sidebar, there are no hidden affiliate links and I have nothing to sell you. only thought of the term “brand base&# recently so that’s probably why you haven’t heard of it. Why Build a Brand Base?
  • ARI HERZOG  |  MONDAY, SEPTEMBER 20, 2010
    [Marketing] 12 Social Media Job Titles I Want
    Marketing Manager. Amid a job search for a position leveraging my public administration and new media background, I am quickly realizing that job descriptions are very similar and titles are vastly different. By means of example, here are 12 job titles with a range of similarly-worded responsibilities: New Media Coordinator. Web Communications Coordinator. Website Coordinator. Director of Integrated Media. Social Media Manager. Content Strategist. Social Media Specialist. Digital & Social Media Specialist. Communications Specialist. Communications Associate. Online Associate. Wrong.
  • ENGAGING BRAND  |  SUNDAY, OCTOBER 7, 2012
    [Marketing] Why you need to friend your competition
    Which competitors could you get close to in the market - are there opportunities to add to each other's offerings? I am an avid sports person - both playing and watching, I just love it. Over the last decade you have seen many sports become more business like, with teams of people supporting Brand Tiger or Brand Roger Federer. There is one thing that business leaders could learn from these top players.whether it is knocking up before a grand slam final or having a practice round before the US Masters.these people don't hide from their competition. Practice with the opposition .
  • TWITIP  |  FRIDAY, FEBRUARY 12, 2010
    [Marketing] Does Google Buzz Plan to Overtake Twitter?
    He specializes in search engine optimization and social media marketing in Utah. Pepsi did not run a Superbowl advert for the first time in 23 years because they chose to invest 20 million marketing dollars in social media. On the other hand, Twitter has become an incredibly integrated part of our overall marketing plan and operation. Especially given it’s investments in the mobile and information pimping markets. Does Google Buzz Plan to Overtake Twitter? 18 For most of us, Twitter has become part of our day to day life. What do you know about Google Buzz?
  • WEB METRICS GURU  |  MONDAY, AUGUST 8, 2011
    [Marketing] Klout is getting better – Like the new direction – though the analytics are still a work in progress
    Of course, all of that is being generated by the marketing programs Klout is doing – so it’s more than anything else, a reflection on it, I see it more like direct response – you put out energy, and hopefully, get responses – it’s not a measure people like or agree with anything – and it’s not clear what notifications or perks one is actually getting until you go and look. Was meaning to write this post about Klout but didn’t have the time and have been penning it for a few days – and. Influencer Klout
  • PROBLOGGER  |  MONDAY, APRIL 22, 2013
    [Marketing] Stop. Don’t post that post! 7 questions to ask before you hit publish
    So be sure not only that the facts are checked but also that the blog rings true and doesn’t sound like marketing fluff. What are the market trends? 'This is a guest contribution by  Kate Toon , an award-winning SEO and advertising copywriter. You have a blog post. Who cares whether you wrote it yourself or paid someone to create it? It’s the right length. You’ve shoe-horned your chosen keyword phrase ‘Pink llama-wool pyjamas’ into it five times. You’ve downloaded a cool image and even managed to code it into WordPress. It’s time to press upload, right?  Wrong. Your tone of voice.
  • DANNY BROWN  |  MONDAY, APRIL 12, 2010
    [Marketing] Together Again – 25 Years Later: A Social Media Success Story by.
    Learn about life on the production side of the advertising/marketing/graphic design community by visiting her blog The Production Side. Vancouver Search´s most recent blog post.What exactly is SEO article marketing? =-. Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Together Again – 25 Years Later: A Social Media Success Story by Debbie Kipp April 12, 2010 12 voices share yours! Share Save Our story was set in motion during those wonderful college years. Fast forward to March 14, 2009.
  • CONVINCE & CONVERT  |  THURSDAY, MARCH 14, 2013
    [Marketing] Nike Celebrates Instagram Milestones by Thanking Its Community
    Nike Celebrates Instagram Milestones by Thanking Its Community is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. It all started with a hashtag – two years ago, the ceremonial first fan photo with a #Nike tag on Instagram. Fast forward to the present, and Nike has amassed more than one million followers and more than six million photos with the tag #Nike on Instagram. To commemorate both milestones, the company hosted a 24-hour long community celebration on its @Nike account. Milestone’s aren’t about you – they’re about your community.
  • THE WAY OF THE WEB  |  THURSDAY, SEPTEMBER 15, 2011
    [Marketing] WIWT launches and networks of shared interest
    Personality – Poppy’s blog didn’t particularly follow any SEO rules or marketing plan. So fashion social network WIWT has publicly launched today after a beta period, and I’ve been checking it out after agreeing to upload at least one image of myself. I’ve been following the progress fairly closely because after crossing paths online and at Twestival amongst other places, Poppy had the great idea to put a call out online and spend a week meeting up with all kinds of people working in digital and business in London, and I was able to chat over coffee.
  • THE WAY OF THE WEB  |  MONDAY, SEPTEMBER 27, 2010
    [Marketing] Is the eBook, the end of the library?
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Is Amazon reading this blog? What other ways are there?
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, JUNE 20, 2014
    [Marketing] If Your People Pin, You Should Pin Too
    Social Media Marketing is a business tool, and Pinterest is clearly aiming to be one of the power tools in your marketing tool box. 'The people you are trying to reach might not use Pinterest, but it’s a lot more probable that they do. The popular social site drives a lot of traffic with its visual appeal and home-grown talent show, so businesses have been learning to get in on the site’s success. Eighteen months ago, the business account was created and things have been popping ever since. New tools for businesses on Pinterest are in the works!
  • SOSHABLE  |  MONDAY, APRIL 15, 2013
    [Marketing] GM and Facebook are Friends Again (but only on mobile)
    GM’s “Facebook exodus” was highly publicized and prompted fears that other companies would follow suit – many marketing execs worried that GM, as the third largest advertiser across all U.S. GM seems to be the one that suffered: its Chief of Marketing, Joel Ewanick, resigned a few months later without explanation. As GM slinks back to the site’s ad platform, Facebook proves that social media continues to be a big player in the field of advertising, making social media agencies and Internet marketing teams even more crucial to the company’s business strategy.
  • DANNY BROWN  |  SUNDAY, AUGUST 22, 2010
    [Marketing] Headway, Thesis and Genesis – A Non-Coder's Take - Danny Brown
    think its probably less mass market than the three here, which could be why there doesnt seen to be as much written about it? Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Headway, Thesis and Genesis – A Non-Coder’s Take August 22, 2010 31 voices share yours! Share Save With Thesis 1.8 now out, Headway 1.7 about to launch and the Genesis WordPress theme picking up steam from bloggers switching to it, I thought it’d be fun to see how they compare. So here are the results. Thesis 1.8
  • LAUREL PAPWORTH  |  SUNDAY, JUNE 27, 2010
    [Marketing] Welcoming New Members to your Online Community
    Social Network Marketing Campaigns: Features Attributes (14). One area that needs to be revisited every so often, is the “welcome&# to new members. The early days when someone first joins are when habits, tone and value of the community culture, loyalty and stickiness are going to be set. So don’t miss an opportunity to welcome your new member, give them positive values to adhere to and things to do. And registrations are important for identity in online communities. It’s really no surprise as mass social network audiences learn what really suits them. Related posts.
  • ACIDLABS  |  TUESDAY, SEPTEMBER 1, 2009
    [Marketing] Corporate reputation and social media… duh
    Even if there’s no communication crisis, the value to marketing and customer care teams is immense. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. So much so, I’m inclined to respond with a resounding (with full playground-obvious intonation) “duh&#. Events like Ross Dawson’s Future of Influence Summit and my friend, Tara Hunt ‘s book, The Whuffie Factor , go a long way to explaining these issues. All the time. 15) Wake up!
  • BILL HARTZER  |  MONDAY, JULY 20, 2009
    [Marketing] comScore Search Engine Rankings for June 2009
    Google has 65 percent market share, Yahoo! percent market share. percent search market share. percent market share, a 0.4 If you’re interested in reading more about Bing.com’s search engine market share, here are a few links: comScore: Bing Barely Gaines Share In June 2009. comScore, Inc. NASDAQ: SCOR) , a leader in measuring the digital world, has recently released its monthly comScore qSearch analysis of the United States search marketplace. This is the first time we’re seeing data that includes the new search engine Bing.com. has 19.6
  • DREW'S MARKETING MINUTE  |  TUESDAY, MAY 27, 2014
    [Marketing] I confess — I don’t write these posts on my own
    The post I confess — I don’t write these posts on my own appeared first on Drew's Marketing Minute. 'I have a confession to make. don’t write my blog posts on my own. m just not a good enough writer. And I’m even worse at proofreading. That’s why I use Grammarly’s proofreading software  because, with my luck, public would become pubic without its keen eye keeping me on the G-rated side of the tracks. When I started in the business, every time we drafted anything, it immediately went to the proofers. When possible, let it sit overnight. Know your own bad habits.
  • GAURAVONOMICS  |  TUESDAY, JULY 5, 2011
    [Marketing] TOI Article on Whether Conversations Are Dying
    If you liked this post, you might also like: TOI Article on How Social Activists in India Are Using Social Networking Platforms Marketers as Movement-Makers From Hanmer MSL Social Konnect: 360 Degree Marketing Redux An Introduction to Integrated Influencer Marketing 360 Degree Marketing Redux: How the Social Web is Changing the Marketing Communications Ecosystem My Talk at Salesonomics 2010: The Social Squared Manifesto. I was recently quoted in a TOI article on whether conversations are dying even as new communications tools are proliferating. No where.
  • BILL HARTZER  |  THURSDAY, JULY 15, 2010
    [Marketing] Top 10 People Who Influence What Americans Buy
    While the financial market collapsed, Orman’s stock rose as she convinced people what NOT to buy during the economic recession. Brands like Coca-Cola, Starbucks and Disney are realizing the platform’s potential by generating huge fan followings, making it a marketer’s paradise. Report: Two Thirds of Small Businesses Plan to Increase Email and Social Media Marketing Spend in 2010 VerticalResponse recently did a survey to find out how small. Despite the fact that glitz and abundance are alive and well in mainstream media (think: Bravo’s The Real Housewives and E!’s Indra K.
  • SOSHABLE  |  TUESDAY, DECEMBER 25, 2012
    [Marketing] The Night Before Christmas, Social Media Edition
    The digital marketers were nestled all snug in their beds, While visions of dollar signs danced in their heads. An online marketing company never does sleep, Especially when posting, pinning or sending a tweet. Twas the night before Christmas , when all through the office. Not a status was pending; no clicking of mouses. The tweets were posted by the interns with care, In hopes that friend requests and follows soon would be there. And as I finished downloading a new Angry Birds app , I began to drift asleep asking, “Why is it called poke and not tap?”. “Now Twitter! AAARR!”
  • SPIN SUCKS  |  TUESDAY, AUGUST 10, 2010
    [Marketing] Is Net Neutrality About to Become a Thing of the Past?
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 10 2010 Is Net Neutrality About to Become a Thing of the Past? think either way, the market in this case might level itself out. My main issue is with my prospects for leveraging my market power to keep things fair. know, I know. Do you like this post?
  • THE BLAKERY  |  WEDNESDAY, AUGUST 28, 2013
    [Marketing] 5 Steps to Set a Chief Customer Officer Up For Success
    It is seen by most as a cost center rather than an immense marketing opportunity. For example Bliss recommends that rather than a CEO asking for monthly updates from the head of each department such as sales, marketing, operations the CEO can ask for feedback on each stage of the customer experience. 'In 2003 there were just 30 chief customer officers but today there are more than 730. Forester says 85 percent of CCOs now sit on the executive management team within their companies, up from just above 50 percent in 2012. But many companies still aren’t onboard. ” 3.
  • ENGAGING BRAND  |  WEDNESDAY, MAY 21, 2014
    [Marketing] Top Secret of Entrepreneurs who Succeed in Social Media
    need to believe that social marketing will work IF you keep doing the right things for the right reasons to the right people.over the medium term. We may all operate in different markets but one product connect us all - we all market ''enthusiasm'', our customers all make their purchasing decisions based on the enthusiasm thermometer! You need to be the warm sahara wind causing the enthusiasm temperature to rise in your market.  . 'You know what to do, it is just how to do it. You read. You listen. You learn. True, honest belief. Anyone spot it? Belief is contagious.
  • ENGAGING BRAND  |  SUNDAY, MARCH 2, 2014
    [Marketing] Show 475 - The Truth About Trust
    'The Engaging Brand podcast  covering social marketing , business ideas and  brand marketing tips  has a new episode. The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode. Anna Farmery  speaks David DeSteno , Professor of Psychology at  Northeastern University   who "studies the ways in which emotions guide decisions and behaviors fundamental to social living". We talk about The Truth about Trust  and how it determines success in life, love, learning and more. How trust is linked to competency.
  • SPIN SUCKS  |  FRIDAY, MARCH 23, 2012
    [Marketing] #FollowFriday: Andrea Hypno
    Today’s #FollowFriday isn’t a PR or marketing professional. He is, however, a very strong voice in the Spin Sucks community. still haven’t figured out why he comes around, other than to debate me (which I love). In fact, you’ll see him in the comments all over the web – at Danny Brown’s place, on For Bloggers, By Bloggers , and at  Unlock the Door. Andrea Hypno , aka Hypnodude, aka your friendly Hynotist is from Italy and his English (at least the written part) is superb. He’s a self-hypnotist which, before now, I didn’t know existed.
  • SPIN SUCKS  |  FRIDAY, JULY 1, 2011
    [Marketing] #FollowFriday: Michael Schechter
    He’s the digital marketing director for his family’s business, Honora Pearls. You might know Michael Schechter as the writer whose blog posts seem in your face, but are so out there they’re funny. Take, for instance, last week. He wrote a guest post for Danny Brown called, “ The Weird Thing I Want You to Do On My Blog ,&# where he talks about the trend of bloggers who monetize their work is equal to when they begin to suck. kind of hope he’s wrong because we’ve been monetizing since last fall, but that’s neither here nor there. mean, a lot.
  • TWIST IMAGE  |  THURSDAY, SEPTEMBER 25, 2014
    [Marketing] Blogger Burnout
    don''t do it because some other president at some other marketing agency is doing it. wonder what Chief Marketers Officers would think about being happy with content that is transient? Being successful in social media, content marketing and/or publishing will be, mostly, predicated on a true desire to create. chief marketing officer. content marketing. marketing agency. 'It''s not just blogs. There''s burnout at every social media turn. Maybe not on the consumption side, but on the creation/publishing side. Fatigue always sets in. What gives? write.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, OCTOBER 4, 2010
    [Marketing] Selling Social Media Snake Oil?
    It requires building  trusting relations with your market, internal and external, rather than enforcing top-down out dated policies. You shouldn’t use social media until you know how well and what your people and processes communicate to all markets, internally and externally. Everyone seems to be getting sucked into social media. At the same time a large percentage of companies are using it wrong or using it without defining clear objectives. Stephen Baker writes in Business Week: Beware Social Media Snake Oil. “ “But the same tools carry risks. Splat! Your email?
  • PUSHING SOCIAL  |  TUESDAY, FEBRUARY 14, 2012
    [Marketing] How to Use the Power of Frameworks to Write Compelling Blog Posts
    Example: “In the old days of marketing, brands were built on personal reputation and one-to-one customer service.  I believe it was the first “self-help” book I ever read. . The title promised access to hidden knowledge – “ The 7 Habits of Highly Effective People. ”  I wanted to be successful and was thrilled to know that I only had to master 7 habits! remember ripping through the book in one day.  Every few chapters I referenced the chart you see to the right.  It was Steven Covey’s framework for elegantly describing the 7 habits. Think About Your Blog Posts. ” .
  • PUSHING SOCIAL  |  TUESDAY, FEBRUARY 14, 2012
    [Marketing] How to Use the Power of Frameworks to Write Compelling Blog Posts
    Example: “In the old days of marketing, brands were built on personal reputation and one-to-one customer service.  I believe it was the first “self-help” books ever read. . The title promised access to hidden knowledge – “ The 7 Habits of Highly Effective People. ”  I wanted to be successful and was thrilled to know that I only had to master 7 habits! remember ripping through the book in one day.  Every few chapters I referenced the chart you see to the right.  It was Steven Covey’s framework for elegantly describing the 7 habits. Think About Your Blog Posts. ” .
  • KIKOLANI  |  WEDNESDAY, FEBRUARY 29, 2012
    [Marketing] How to Become Your Own Boss by Creating Your Own Wealth Online
    How do you become your own boss in the world of internet marketing? Requires some level of promotion and marketing. 560 Resources for Blogging, Online Marketing, and Starting a Business. The following is a guest post by Patrick Meninga of Make Money With No Work. The key is that you have to generate consistent monthly income, enough to cover your living expenses. If you can achieve this income consistently then you can walk away from your regular day job and effectively become your own boss. So the question becomes: How do you do that? Online Business Models. And so on.
  • ENGAGE  |  THURSDAY, MAY 5, 2011
    [Marketing] All the News That’s Fit to Ignore
    The hottest trend in content marketing is sharing. Creating quality material people want to post on Facebook, Retweet, bookmark or re-post is the best way to increase your marketing sphere of influence. M y mom sold my trumpet a couple months ago on EBay and you probably couldn’t care less. Sure, it was a big moment for me – I’d been playing for about one third of my life and the proceeds of the sale would help out my family – but for the rest of the world it was about as interesting as well, some random guy selling a trumpet. Has anyone written something nearly identical?
  • LOUIS GRAY  |  SUNDAY, OCTOBER 31, 2010
    [Marketing] 20 Halloween Scares to Put Fear Into Every Google Fan
    It is revealed that the same 50 people click on 99% of AdSense ads, and most of them are marketers just demoing the product to potential clients. The development teams behind Google Reader and Blogger are unified following a reorg, under a new project called "Google Breeder". The Google New project accidentally gets uploaded to the wrong set of servers and overwrites Google News with internal company project updates. Twitter becomes so successful that long-form writing is considered anything which is between 135 and 140 characters. The new company is called Yahoogle. Yahoo!
  • LOUIS GRAY  |  THURSDAY, JANUARY 27, 2011
    [Marketing] Samsung Launches Developer Portal for Android, Bada Apps
    If you are an app developer looking to break out of the crowded Android market, teaming up with Samsung could be a great way to get visible on some of the best and most popular hardware in the smartphone and tablet market. With the blistering rise in customer and partner interest and development of new applications for the Android operating system, companies like HTC , Motorola and Samsung have emerged as the go-to device manufacturers for a wide array of compatible handsets and tablets. Looking around my home, Samsung is rapidly vying with Apple for top brand representation.
  • UNSPOKEN  |  MONDAY, FEBRUARY 3, 2014
    [Marketing] Clever Ways to Use Social Media to Grow Your Business
    Every marketer seems to have a different strategy when it comes to social media. ghostwriting service that provides businesses with the opportunity to build their online presence and grow their companies, Posts by Ghost offers strategic blogging, content marketing and SEO assistance to businesses of all shapes and sizes. 'Whether you’re searching for new customers, looking to build up your brand awareness, or just hoping to create a network of connections , social media can be a dream come true—when it’s done right. How do you pick the right one? Lesson?
  • JEFF KORHAN  |  MONDAY, AUGUST 16, 2010
    [Marketing] Merging Your Social Media Communities - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « A Social Networking Theory | Main | A Social Media Friendly Small Business File Tagging System » August 16, 2010 Merging Your Social Media Communities One reason associations and other organizations hire speakers and consultants like me is for our unique perspective - one that presumably will help to create new perspectives for their members. An association is a community, just like those that you interact with on the social networks. Has this been helpful?
  • SOCIALFISH  |  SUNDAY, OCTOBER 9, 2011
    [Marketing] DC/MD/VA Nonprofits: Mark Your Calendars for Nov 9
    The effort seeks to empower nonprofits, not for just one day, but for the long haul with a significant training program so they can become better marketers, who cultivate stronger relationships with donors online. What’s November 9, you ask? It’s Give2TheMax Day and it’s exactly ONE MONTH FROM TODAY! Sponsored by the Community Foundation , the online fundraising platform  Razoo , and the United Way of the National Capital Area , Give2TheMax Day is a one-day fundraising marathon aiming to raise a minimum of $3 million for DMV (DC-Maryland-Virginia)-area nonprofits.
  • PROBLOGGER  |  WEDNESDAY, AUGUST 14, 2013
    [Marketing] Blog like Hemingway: 5 Writing Tips to Improve Your Blog
    Although what makes a good blog post can differ with context, you should keep in mind that bloggers and content marketers are always pressed for time. In marketing, time is money, and reading time is something that people are less likely to extend solely for your long elaborate blog post. 'This is a guest contribution from Victoria Elizabeth, writer for the Ometria Blog. If Ernest Hemingway were around today, he would have made an excellent blogger. With all the blogs out there on the internet, it can be difficult to weed out the good from the bad. Short Sentences are Key.
  • WEB METRICS GURU  |  THURSDAY, MARCH 17, 2011
    [Marketing] New York DataStories meetup next Wednesday @ WCG
    Anyone who shows up next Wenesday will probably be able to get a free signed copy of the book , and this will be a book you'll want to own, especially if your into marketing, sales or public relations.  I know it’s a busy week in New York City with several events and conferences happening all over the city … but  … there is one event, one event you should not miss, and I’ll definately be there as well. because it’s my own meetup group, DataStories. BOOK REVIEW: Pre-Commerce: How Co’s & Customers R Transforming Business Together. Anyway.
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