THE WAY OF THE WEB | WEDNESDAY, AUGUST 11, 2010
[Marketing] Augmented Reality needs to jump the shark
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Jumping the Shark defined ).
MINDJUMPERS | TUESDAY, SEPTEMBER 20, 2011
[Marketing] How Lacta Created Engagement With a Simple, Yet an Effective Campaign
64 Inspiring Facebook Marketing Techniques [infographic]. Tweet. Lacta Chocolate, one of the favourite brands of milk chocolates from Greece, did a great and actually, a simple campaign to promote their brand. What I found really cool about this campaign was the fact that it was not complicated and went really well with the image of the brand. The brand communication was usually designed on romance with advertisements focusing on people in love and comparing it to Lacta’s sweetness. People were comparing their loved ones to sweetness of Lacta. The campaign. Result.
KIKOLANI | MONDAY, DECEMBER 10, 2012
[Marketing] How to Get 40,000 Readers Without Guest Blogging
Not only that, this new blog isn’t about marketing, blogging, or making money online! As an example: I did an interview with Rafal Tomal (lead Copyblogger designer) & Alex Mangini (owner of Kolakube) for my marketing blog Sparring Mind. This is a guest post by Gregory Ciotti. “It can’t be!” ” Ah, but it’s true! Refreshing, isn’t it? Only a few months ago, I started my recent project, an electronic music blog by the name of Sophistefunk. And I did it without a single guest post about this blog! But how? Almost. Then it hit me. Bloggin
WAXING UNLYRICAL | THURSDAY, APRIL 12, 2012
[Marketing] How I’m Building My Press Distribution List
I don’t have a background in public relations, but my current position as the marketing communications manager at TouchSystems requires some PR skills. Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). One of the primary aims of my position is to increase the company’s brand recognition and presence. It’s common courtesy and decency.
CONVINCE & CONVERT | SUNDAY, APRIL 6, 2014
[Marketing] This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank
As organic reach dropped from approximately 12% to 6% (and now often at 1%), Facebook’s stock price moved from nearly $50 to nearly $70 , adding billions of dollars in market capitalization. History Repeats One of my favorite recent articles about this engagement decline is ” Facebook’s Declining Organic Reach a Real Nightmare for Marketers “ from CIO Magazine online. In social media marketing, average is no longer adequate. 'Facebook is the largest voluntary, non-religious organization in the history of the world. They are not dumb. ” tool.
TWIST IMAGE | SUNDAY, APRIL 14, 2013
[Marketing] Is There A Science And Repeatability To Things That Go Viral?
Campbell Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania. digital marketing. 'Episode #353 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. His formal title is the James G. The truth is that Jonah Berger is making all kinds of a ruckus with the recent launch of his business book, Contagious - Why Things Catch On. What used to be an unknown is something that Jonah claims can be formulated and repeated. He''s a fascinating individual and I think you will truly enjoy this conversation. blogging.
KIKOLANI | FRIDAY, OCTOBER 8, 2010
[Marketing] Fetching Friday – Resources Mashup & Less Than a Week to Blog World
10 proven blog marketing tactics you can use today – design, categories, timeliness, connections, and more. quick tips for developing a Facebook marketing strategy – competing with search engines, community pages, and more. 12 video demo tour of the Ontolo Link Building Toolset – a toolset which sets out to automate some parts of the link building process, quickly connect you with the most important websites in your market, and more. Making Money Online / Marketing / Reputation. The Resources Mashup. Blogging / Writing. Facebook. Find out! Find out!
COLLECTIVE THOUGHTS | THURSDAY, DECEMBER 29, 2011
[Marketing] New Site Changes Online Auctioning
The site allows you to buy rewards points in order to place bids on expensive items that you aim to win for well under market value. A new auction site launched last week called, YouNeverLose. So far the business is living up to its name. What makes this particular online auction so different is that they give you your money back. Once you buy the rewards package you are guaranteed to get your money back in the form of a gift card. When I first heard this I was skeptical, I thought I would get 25 bucks back on some gift card to the piggly wiggly, but I was wrong.
SIMON MAINWARING | WEDNESDAY, JULY 18, 2012
[Marketing] Why ‘being cool’ and ‘doing good’ are now demanding bedfellows
A powerful intersection of messaging and meaning is transforming the marketing landscape. Some might argue that this shift in behavior is sufficient of itself, but that shift will be short-lived if the Board, executives and marketing department can’t substantiate and quantify its bottom line value to the company. So as brands become more purposeful, and non–profits become more sophisticated marketers, there is growing pressure on both parties to tell their stories in ways that motivate sharing. But this is not without its perils.
KIKOLANI | TUESDAY, DECEMBER 6, 2011
[Marketing] Writing Around the Web – Keyword Research, Google+, and Google Analytics
How to Find Out Which Online Marketing Strategy Drives the Best Traffic – Learn how to use Google Analytics Advanced Segements to view different groups of referral traffic – traffic from social media, article marketing, link building, directories, local search, guest posts, and so on to determine the most effective online marketing strategy for your website. Search Engine Marketing vs. Social Media Marketing: The Showdown – How search engine marketing beats social media (and vice versa) and why you should be investing into both. Analytics.
MINDJUMPERS | TUESDAY, SEPTEMBER 11, 2012
[Marketing] Case of Creative Crowdsourcing: Let Your Fans Guide Your Brand
They want to have their hand in where a brand goes, what a flavor is for a brand, what direction it goes, they want to have a say” – according to the Chief Marketing Officer of Frito-Lay North America, Anindita Mukherjee. The decision to renew the same campaign in a different market is explained by Salman Amin , Executive Vice President Sales and Marketing, PepsiCo: “Judging from the success of these contests worldwide, we feel confident that the response will be incredibly enthusiastic here in the U.S. “Today consumers want to have their voices heard.
DANNY BROWN | FRIDAY, AUGUST 6, 2010
[Marketing] Run Your Business Like a Cocktail Stick - Danny Brown
Do you really need a 15-point marketing plan when a six-point one will do? You might also like: Introducing Social Media to Your Business Using Facebook Like to Market Your Business The Business of Dating Tags: Business , organizational development , people 12 voices - share yours! Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Run Your Business Like a Cocktail Stick August 7, 2010 12 voices share yours! Share Save Think about the humble cocktail stick. It can be used for drinks umbrellas.
GEOFF LIVINGSTON | TUESDAY, JANUARY 25, 2011
[Marketing] The Age of the Sycophant
Instead of dialogue, we have “ social propaganda designed to convince the sycophant to buy products, subscribe to questionable services, market their heroes trying to build businesses, and in the worst cases, defend offended parties via the flash mob. less a year to blog about ideas that indirectly support someone else’s market stature, and have no clear path to develop their own blog topics and thinking. Examples like this content marketing pyramid can be found throughout the social web. Sycophant – A self-seeking, servile flatterer; fawning parasite.
GEOFF LIVINGSTON | FRIDAY, JUNE 21, 2013
[Marketing] Want Success? Then Work Hard!
That choice also causes me to be somewhat less sympathetic toward authors that complain about the difficulties of writing and marketing books. 'Image by JD Hancock. Last week I spoke at the All Sports United Summit at NCAA headquarters in Indianapolis. It was a great time, and I got to meet several current and former athletes who have built foundations to better their communities. Smoking cigars and talking with NFL players and Olympians was an eye opening experience. We were very, very similar in our approaches toward work. Professions Professions aside, we were all type As. Period.
SOCIALFISH | MONDAY, OCTOBER 13, 2014
[Marketing] Associations should be incubators for startups
Association Social Media: National Business Officers Association (NBOA) 3 Reasons Why Content Marketing Doesn’t Work for Associations. 'I read this with fascination in Associations Now the other day: Working with the Nashville Entrepreneur Center (EC), the Country Music Association (CMA) announced this week a plan to launch a startup accelerator focused on the music industry. The 14-week program will accept six to eight startup businesses working on issues related to the music industry, particularly Nashville’s country-heavy scene. More like this. Featured From the Trenches
SOCIAL MEDIA MARKETING | MONDAY, SEPTEMBER 19, 2011
[Marketing] Speakin' Like Them
First uttered some 2,000 years ago, it is a quote that today is even more important for marketers and communicators to keep in mind as we think about what we're trying to accomplish. "If you wish to persuade me, you my think my thoughts, feel my feelings and speak my words." - Cicero I've previously cited this quote by Cicero as one that demonstrates the timelessness and universality of human nature. The website blossomed, followed by a more recent foray into Facebook , and here we are today. And today there are a number of individuals and sites who like to play along. Here be t' link.
BRASS TACK THINKING | TUESDAY, MAY 8, 2012
[Marketing] When To Go Ahead And Have Your Brain Picked
In the modern world of content marketing, we talk a great deal about the value of “giving it away” and “being helpful” in order to have people tap you for deeper and more custom insights that you can then charge for, either through a product or services. Okay, professionals. We get it. No one really likes to work for free. And yes, it’s really important to set boundaries for yourself and for your business so that you don’t undervalue the work that you do, or undermine the qualifications you have as a professional. Not in a sustainable sense, no.
CONVERSTATIONS | WEDNESDAY, MARCH 28, 2012
[Marketing] Perfect Expectations of We (and Them) and Ourselves
If you’ve read somewhere that controversy sells, consider the inventory you’re going to market with … and write about that (or the benefits thereof). The voice of ridicule can be deafening at times. We, as a collective people, seem to have obtained such a great wealth of knowledge and experience that we point at this or that (and often everything) with an unwavering stance of disdain. All too often for some. If you’re blogging (or tweeting, etc) to build your business, avoid the pointing of fingers demanding perfection. Ay, there’s the rub.
CONVERSTATIONS | SUNDAY, NOVEMBER 28, 2010
[Marketing] Whistle Stops 11/28/10
Social Media 101: Content Marketing by Cece Salomon-Lee - These tips are something just about everyone can implement immediately. Whistle Stops are conversations, eye-openers, or tools representing the brain train discovered while traveling along the Conversphere. From business to education, life hacks to giving back, these are the posts and links that have in some way grabbed my attention this week! Elsewhere: Archiving My Tweets by Tara Seale - Great tips on how to archive your twitter messages. Archive so you always have access to it. Make sure to watch the video Mirna provides us.
KIKOLANI | FRIDAY, SEPTEMBER 7, 2012
[Marketing] Fetching Friday – Resources Mashup & Yosemite
15 Epic Marketing Fails [FUNNY] – So to follow up on our last “bad marketing” post, I’m going to expose a few classic faux pas as a warning to be extra careful when you put an ad out to the world. 25 Quick Social Media Tricks And Ideas For Bloggers – A lot of people are now admitting – however begrudgingly – the effectiveness of using Facebook, Twitter, or LinkedIn for online marketing and SEO purposes. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Freelancing.
SOCIALNOMICS | MONDAY, NOVEMBER 24, 2014
[Marketing] A Perspective on Bitcoin and Other Online Virtual Currencies
Although Bitcoin and other cryptocurrencies are highly volatile, there is a viable market for them. It supports Wiki, and helps online visitors access free and valuable information, most especially in the field of editing, marketing, and coding of Wiki online files. • Darkcoin. This is due to the fact that its investors can use Darkcoin in the acquisition of anything and everything, including black market items. 'Bitcoin, the most famous digital currency , is in the limelight in the last few years. The New Era of Commerce. Socialnomics
GEOFF LIVINGSTON | WEDNESDAY, NOVEMBER 13, 2013
[Marketing] Brutal Economic Reality of Fiction and Those Reviews
That’s why writers find jobs working as marketers, teachers, lawyers or journalists. They tell you to market better. Really, you sell books en masse via speaking engagements, direct marketing, media relations, virtual and live blogging tours, and third party reviews. If there is anything I have learned over the past three years with the Fifth Estate , Marketing in the Round , and now Exodus , it is how necessary reviews are. 'People don’t make money from writing novels. Some bestsellers generate just a little north of $10,000. Don’t kid yourself.
TWIST IMAGE | THURSDAY, FEBRUARY 10, 2011
[Marketing] The Interactive Imperative
b2b marketing. b2c marketing. Forget everything you read online. Forget about whether or not you should be more engaged on Twitter or Facebook. Forget about The Huffington Post being sold to AOL for $315 milion. Ask yourself this: is your brand really and truly interactive? The difference between traditional media channels and the digital channels (Web, Mobile, Tablet-Touch) happens at the level of interactivity. It sounds simple enough. But, you know what? People need to hear this message one more time (and really push themselves to think about it). It's sad. Why is this so hard?
TWIST IMAGE | THURSDAY, AUGUST 30, 2012
[Marketing] The Misery Of Monetization
" There's a bigger question here: do you think that consumers are as forgiving as a professional marketer? I'm willing to bet that marketing efficacy would be based less on those areas of concerns and much more on what the user experience is, and whether or not the marketing adds value (a compliment to it) instead of acting as an interference. professional marketing. Do you know which brands struggle with monetization? Kickstarter was built to make money. So was Square. Twitter wasn't. Neither was Facebook. There is no struggle with monetization. personal story.
ENGAGE | FRIDAY, SEPTEMBER 26, 2014
[Marketing] “’Native Advertising’ as a Term is Crap”
'It was early on Wednesday morning, and Content Marketing World wasn''t quite buzzing yet. The panel had some heavy-hitters, and I couldn''t wait to hear their perspective on the term and practice that we, as content marketers, have been buzz-wording all year. Native advertising’ as a term is crap,” said Stacy Martinet, Chief Marketing Officer of Mashable. The panel went on to say that last year, ‘content marketing’ was the previous year’s ‘social media,'' and that this year, ‘native advertising’ is last year''s ‘content marketing.'' My heart sank.
CONVERSTATIONS | MONDAY, APRIL 28, 2014
[Marketing] Your Business: Brand and Story
There’s a big spotlight right now on ‘Storytelling’ as a business tool or marketing tactic. 'Everyone loves a good story. Advertisements are only loved on Super Bowl Sunday – and they are part of the story. It’s not so much a new thing, but always an important thing. Stories have always been part of the message that gets delivered about your business, but for ages it’s been mostly from consumer-to-consumer. We call it Word-of-Mouth and many small businesses rely on it – or get bruises from it, depending on what’s being said.
CONVERSTATIONS | FRIDAY, MARCH 7, 2014
[Marketing] Getty Images, Beacon Tech, and Cauliflower Pizza – Friday Flutterings
… Dx3 Canada (digital times three – marketing, advertising, and retailing) just finished up, but you can still catch up on some of the great presentations, thanks to this Uberflip hub. 'I like that Getty Images has embraced embedding photos, though there are still (smart) limitations. As HubSpot offers in this piece, “ free comes with a price.” ” … If you’re looking to stay informed about iBeacon and Beacon Technology, Doug Thompson offers news, education, and trend spotting at BEEKn. Stay tuned. Lots of back story on the movie at SlashFilm.
CONVERSTATIONS | TUESDAY, FEBRUARY 11, 2014
[Marketing] A Quick Click RSS Button for Chrome Browsers
Related Stories Showrooming Away from the Counter No Shame in Being Different … Or Same Practice, Purpose, Perseverance, and Playlists in Saturday Videos Fred Astaire was a Content Marketer? 'Believing that content curation is almost as important for small business owners as content creation, I tend to share this cool tool with several people to help save them time. call it a “Quick Click RSS button”, though I believe the official name is RSS Subscription Extension for use with Chrome browsers. This handy RSS Subscription Extension can be found in the Chrome Web Store.
DIVA MARKETING BLOG | SUNDAY, DECEMBER 15, 2013
[Marketing] Diva Marketing Blog - Untitled Article
'This is the 5th year of Diva Marketing''s Holiday For Small Nonprofits Series. . During December we invite nonprofits into Diva to tell their stories in their own very special way. It''s our hope that you might find a new NPO that touches your heart. . In between shopping, wrapping and checking your list twice, we invite you to take a breath and enjoy a few from the heart stories. . At the center of this season''s inspiration for joy, is of course, the children. Our story teller is founder Leslie Rubin. The ISDD (Innovative Solutions for Disadvantage and Disability) Story.
SOCIAL EMAIL MARKETING | TUESDAY, JUNE 15, 2010
[Marketing] Evolutions in lead generation and nurturing in an age of social.
SMALL BUSINESS MAVERICKS | SUNDAY, JUNE 19, 2011
[Marketing] Link Building In 2011
Veteran Internet marketer Debra Mastaler has an interesting post on how to obtain new links, a process she calls “link marketing instead of link building, for your website today. If you look at the list, it’s really nothing new. In fact, she tells you as much before she dives in. But there was one thing that caught my eye about her list. If you use directories in your linking efforts, replace the word “directory” with “document sharing site” and search on your keywords to find new submission sources. Therefore, their algorithms are behind the curve.
FEVER BEE | MONDAY, MARCH 14, 2011
[Marketing] 12 Tips For Successful Branded Online Communities
Brands need to abandon the marketing mindset and embrace the community approach. This community approach involves many elements. These include: Use a unique URL. Communities need their own identity, not a community tab on the main website. Give them their own URL that relates solely to the community. This will solve many of the audience targeting issues you will have with putting community news on your company's site. Create a unique name for the community. community needs a very special identity. It needs a unique name that is representative of that group. Use your unfair advantage.
TWITIP | MONDAY, JANUARY 11, 2010
[Marketing] Big Business: Don't lose out to small businesses on Twitter
Marketing Benefits of Running a Social Business Open Letter to Business Owners Worldwide: The Time to Embrace Twitter is NOW! Small businesses have gained online advantage with their small size flexibility giving them the confidence to stand out for their brand and engage with their audience. It’s key to online success for all business sizes that the “social element of social media and twitter is really appreciated. Both the smaller, and large businesses which do well in social media are those who embrace with open arms the opportunities it gives.
DANNY WHATMOUGH | FRIDAY, JUNE 6, 2014
[Marketing] Facebook responds to the organic reach issue
'As you will no doubt know already , marketers are up in arms because of reductions in organic reach on Facebook. The social media giant took time out yesterday to respond to marketer concerns in a post published on the Facebook blog. There really isn’t anything particularly surprising in the post. The gist of it runs something like this: Users are our number one focus. There’s too much content and too much competition. Organic reach has declined because we need to improve the user experience. We aren’t just doing this to make money from businesses. social medi
LOUIS GRAY | THURSDAY, MAY 19, 2011
[Marketing] Linktamer: Coming Soon to Find Your Best News Links
Disclosures: As noted often, I am vice president of marketing at my6sense, focused on personalization of news and social streams, much like Linktamer's future mission could be. While we're on the topic of personalization and filters. there's a new project called Linktamer currently under construction that looks like it could be a Web-based tool to find the most interesting stories from your feeds based on your interests, relying heavily on your direct feedback to stories, and the tags describing them. Looking forward to seeing this one develop. RSS Relevance Linktamer
LOUIS GRAY | FRIDAY, SEPTEMBER 24, 2010
[Marketing] iSites Creates Simple Mobile Apps for Individuals, Brands
iSites bills itself as being able to design once and publish on multiple mobile platforms - meaning you can get published on both the iTunes Store and the Android Market. At the end of 2009, Mobile Roadie made a big splash at Le Web for the company's do it yourself iPhone application builder. The app, for about $500, could create a customized application for individuals, and has seen strong traction in the entertainment space for artists including Taylor Swift and Madonna. It's also the platform used for iPhone apps featuring Chris Brogan and Brian Solis.
KIKOLANI | TUESDAY, OCTOBER 18, 2011
[Marketing] 9 Questions with Sean Platt of Ghostwriter Dad
Much of what we’ve learned as content marketers over the last few years is helping us build our strategy now, then quickly evolve it as we go. What role does social media play in your marketing strategy? Yet, our five titles were in four different markets, meaning we might as well have had one. Writing a series simplified the funnel and our marketing. We wanted to get 5-6 titles in the same market on Kindle, before Christmas, so we could capitalize on the roaring trend and pending price drop. Hi Kristi! it’s great to be here! Thanks for having me.
THE RELATIONSHIP ECONOMY | TUESDAY, JANUARY 7, 2014
[Marketing] When It Is Obvious To Everyone But You
They have many success stories but fail to tell those stories with relevant content distributed to target markets because of #2. 'Whether the CEO of a public company or an entrepreneur trying to commercialize an idea there are always barriers to success. The biggest barrier to success is often obvious to others but is often a blind spot to those that need to see it. Barriers are something or someone that obstructs or impedes progress. So what are the obvious barriers that leaders fail to see? The owners and employees work long hours. More on that later… Barriers of The BIG. Get it?
BRASS TACK THINKING | THURSDAY, SEPTEMBER 23, 2010
[Marketing] How Hotel 71 Fixed a Customer Service Snafu and 5 Lessons to Take Home
Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives How Hotel 71 Fixed a Customer Service Snafu and 5 Lessons to Take Home September 23, 2010 | by Amber Naslund View Comments I had a rather cruddy customer service experience the night before last, and I wasn’t going to blog about it. posted a couple of tweets that night amid my frustration (after contemplating carefully whether I wanted to call out the business itself ). But I was just going to let it be. My stay was fine, all that stuff.
KIKOLANI | THURSDAY, MARCH 24, 2011
[Marketing] Fetching Friday – Resources Mashup & Red Pandas
Making Money Online / Marketing / Online Business. The only inbound marketing guide you will ever need – how Hubspot generates leads for their software, including their top three lead generation sources. The keys to content marketing improving search rankings – it’s not just the content, but these two important elements that will lead to content benefiting your SEO efforts. tips and marketing strategies for the new Facebook fan pages – learn how the new Facebook changes can help you get more likes and engagement for your Facebook fan page.
BRASS TACK THINKING | TUESDAY, AUGUST 17, 2010
[Marketing] Small Changes, Big Results
Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Small Changes, Big Results August 17, 2010 | by Tamsen McMahon View Comments Sometimes an idea is easier to express visually. This is one of those. Update! Our friend Ron Ploof turned this into a movie for us. You can watch the video version here. Thanks, Ron!) Tagged With: big results , change , change management , Self Improvement , small changes Pat Alexander Amber, great post. All so true. Just can't be done. All so true. Thank you!
BARE FEET STUDIOS | THURSDAY, AUGUST 6, 2009
[Marketing] Twitter, Facebook, Denial of Service Attacks
Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Branding , Tech Tools > Twitter, Facebook, Denial of Service Attacks Twitter, Facebook, Denial of Service Attacks by Roxanne Darling on August 6, 2009 Twitter and Facebook were down some today due to “ Denial of Service (DoS) attacks. Here’s some information on what they are, how they occur, and what you can do as a netizen to help prevent them ! Hawai?i
VIPER CHILL | SUNDAY, MAY 20, 2012
[Marketing] I Couldn’t Think of a Better Title Than This
knew that I didn’t want to share something “personal developmenty” and I already have a big marketing related announcement coming in the next few days, so I decided to do something else. Because I’m so interested in websites and marketing, I am constantly having new ideas and looking at how things could be better as I browse around the web. On my 21st birthday I shared a list of 21 lessons I’ve learned during my short spell on earth. On my 22nd birthday I worked for weeks on a free 2 hour video course called Cloud Blueprint. Asia to be more specific.
FIREBELLY | WEDNESDAY, AUGUST 24, 2011
[Marketing] Starbucks launches city vs. city coffee competition
Starbucks is known in the industry for fantastic localized marketing. This contest brings Starbucks back to localized marketing in a mass-marketing way. This information is how localized marketing succeeds and will likely lead to additional city-specific rewards in the future. In my world, it isn’t officially the fall season until I have a Pumpkin Spice Latte from Starbucks in my hand. know I’m not alone. Today, Starbucks launched a nation-wide competition on Facebook. The contest ends Friday. There is a new challenge each day. Tell me your thoughts.
TWIST IMAGE | TUESDAY, NOVEMBER 1, 2011
[Marketing] Your Media Is Controlled By A Handful Of Companies (Yes, Even The Internet)
Digital Marketing professional and venture capitalist, Darren Herman , ran some quick numbers and here's what he uncovered: " the digital media ad spend (search, display, mobile, etc) is controlled by Google , Yahoo , AOL , Facebook , and Microsoft. digital marketing professional. What happened to The Long Tail ? What happens in a world after Here Comes Everybody ? Apparently, not much. We had a dream. There was a hope that the Internet would reshape the media world as we have known it to date. From a content perspective, it's hard to argue that it hasn't. What's trending?
PUSHING SOCIAL | MONDAY, JUNE 3, 2013
[Marketing] How to Select Your Blog Topic
However, this line of reasoning is tripped up when a blog is used as a marketing tool. 'There are two schools of thought on how to select your blog topic. School #1: Pick What You Love. The premise behind this reasoning is that you’ll be writing a lot about your topic. It’s impossible to pour hours work into a topic you hate. This makes sense. If you are a hobby blogger then selecting your passion topic is definitely the right path to take. In this case your blog’s goal is to attract hungry readers with specific challenges. School #2: Pick What Your Audience Needs.
GEOFF LIVINGSTON | THURSDAY, SEPTEMBER 1, 2011
[Marketing] The Post Social Media Revolution Era Begins?
That’s not to belittle the innovation that these tools have brought to the market. Image by Vagawi. It’s 2011, social media is not new, and for all intents and purposes, there are no new form factors, just better versions. Innovation in the space revolves around better form factors and features. This can be likened to innovation in established sectors, like better DSLR cameras for consumers. Point being, we’ve entered the post social media revolution era. This is the era when the dust settles. Consider that the greatest innovations and progress this year in U.S.
THE RELATIONSHIP ECONOMY | SUNDAY, APRIL 21, 2013
[Marketing] Coy Answers Are No Longer Acceptable
At the same time these organizations use marketing messages that pretend to want to listen to the customer but when an employee has something to say they are ignored. 'You are in dialog with your boss or a co-worker with the aim of getting clear direction on decisions about a project or even about your role in a project. So you ask questions seeking answers which would help give you the clarity you need to determine your actions. Sounds reasonable. But how many times do you end up getting vague or coy answers to direct questions? Too often is the likely answer. Business as usual is out.
NOWSOURCING | SUNDAY, JUNE 22, 2014
[Marketing] Facebook Starts To Get More Tougher & Mercenary With Their Ad Revenue Model
This means that if a company does not have the marketing budget to strike out on their own, then Facebook is effectively holding that company – and the company’s future – hostage. Either pay Facebook what they are demanding, or leave the site and try to market on their own. Suddenly I have to come up with a marketing budget to tell my 56 fans everything my dog does? But companies looking to aggressively market a product may like the bigger, more prominent ad space. 'It seems that the good days are over at Facebook. You fell for it!”
SMALL BUSINESS MAVERICKS | WEDNESDAY, APRIL 24, 2013
[Marketing] 4 Outdated SEO Ideas
In today’s search engine marketing climate, social media is every bit as important as organic SEO. 'The Web changes. So does SEO. In fact, SEO is not the same today as it was 10 or 15 years ago. Below are 4 distinct SEO ideas that are no longer valid, yet I hear people talking about them all the time as if they are still good and valid ideas. These ideas are as outdated as silent movies. You need meta tags – Not really. The keyword meta tag is no longer necessary. The search engines ignore them. You should too. Sometimes it is, sometimes it isn’t. It might not.
SMALL BUSINESS MAVERICKS | FRIDAY, MARCH 15, 2013
[Marketing] Offline Retail Analytics Via Smartphone
An increase in store traffic after a few merchandising or promotional efforts and you’ll know your marketing campaign is working. There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” ” The company’s name is Euclid. think this is a sublime idea. Euclid collects data for retail businesses using smartphone technology to track consumer movement. The incredible thing about that is it allows retail store owners an opportunity to use actionable data that, before now, they haven’t had access to.
SMALL BUSINESS MAVERICKS | FRIDAY, SEPTEMBER 7, 2012
[Marketing] Is Bing The Best Search Engine?
But if it’s true and Bing’s results are better, does that mean online marketers should change their focus from Google to Bing? Bing keeps trying to convince, by one way or another, that its search results are better than Google’s. They’ve tried just about everything they can think of. But they have one more card to play (or maybe not), and they’re playing it pretty heavy right now. This is probably the best idea that Bing could come up — a blind search engine test. Well, there is. It’s called Bing It On. However, I do expect Google to retaliate.
SMALL BUSINESS MAVERICKS | THURSDAY, NOVEMBER 3, 2011
[Marketing] A Quick Glance At SEO Ranking Factors
Search engine marketing professionals love to talk about ranking factors. Sometimes they get a little too deep in the weeds. But I like what Danny Sullivan has done at Search Engine Land in creating The Periodic Table of SEO Ranking Factors. like that he kept is simple and that he made it visual. That’s a big leap forward in terms of learning SEO for someone new to the game. Let’s highlight a few things. In terms of HTML, title tags are the most important ranking factor. And for site architecture, making your site crawlable is extremely important.
SOSHABLE | FRIDAY, NOVEMBER 11, 2011
[Marketing] Infographics for SEO
This article originally appeared on GridSix , an internet marketing training company that we support. Look at this automotive marketing infographic. While Twitter, Facebook, and Tagged.com might have the market cornered on users, social news sites like Digg, Reddit, and StumbleUpon are necessary to get true viral action to an infographic. Check out more helpful training articles there. For years, link-bait has been the highest level of link-building available. Infographics have emerged in the last 3 years as the most valid form of link-bait. Go all the way or keep it small.
TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, JANUARY 23, 2008
[Marketing] Blogging: Social Media is Not Only About Social Media Sites
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing > Blogging: Social Media is Not Only About Social Media Sites Blogging: Social Media is Not Only About Social Media Sites by Tamar Weinberg on January 23, 2008 Share Often, I hear from people who complain that social media doesn’t do anything for their “marketing efforts. In any marketing campaign, the more you see the product, the more likely you are to be influenced by it, even if you don’t want to be. You market, by not marketing.
THE BLAKERY | SUNDAY, SEPTEMBER 19, 2010
[Marketing] Behind the Cloud: An Interview with Salesforce.com’s CEO Marc Benioff
Now, every major analyst firm sees cloud computing expanding its share of the overall IT market. Author’s Note: I interviewed Marc Benioff last January for Customer Management IQ. have re-posted it for those of you who might have missed it. Marc Benioff is arguably one of the most exciting CEOs of our generation. Benioff himself once sat in the call center technical support seat. Benioff believes the call center is salesforce.com’s next billion dollar industry. And with the chatter about the service cloud, it very well might be. The support I had from my family was pivotal.
NET-SAVVY EXECUTIVE | FRIDAY, FEBRUARY 4, 2011
[Marketing] Top-Level Numbers Are Candy
On the creative side, we got excited about the ratings—especially when we topped the market. Way back when MTV played music videos, I was on the radio. When I was on the sales side, I learned about how the business uses those numbers. In the course of writing a review of Social Media Metrics , Jim Sterne's excellent overview, I thought of some similarities in how easy it is to focus on the least useful numbers. One number for the public, many for the pros When the radio ratings came out, everyone knew that 12+ ratings were for newspaper articles. Let's just ignore that, mmkay?
SOCIALNOMICS | TUESDAY, JUNE 3, 2014
[Marketing] Instagram Video Ads Will Soon Play on a Smartphone Near You
According to Instagram director of marketing Jim Squires, only 15 advertisers have approval to display images on his company’s platform. Content creators and marketing teams will be challenged to make truly creative and meaningful videos that capture the unique sensibilities of Instagram users. Online marketers should pay close attention to these early examples of video advertising, since they will dramatically change the way we engage with content. By now, you’ve likely been subjected to several quick moments of autoplay footage as you scrolled through your Facebook feed.
SOCIALNOMICS | MONDAY, MARCH 31, 2014
[Marketing] Physical Fitness Industry Working Out with Social Media
If you can market yourself right, you can find some clients willing to pay big bucks for your time as a personal trainer. And marketing through social media is one of the best ways to do it. By marketing your instruction through social media, you never know who may hire you to come in and teach a group – think schools (kids or teachers), corporate wellness programs, maybe sports teams, or even neighborhood associations. 'Boutique gyms and specialized workout spots are popping up between the big name gyms; the physical fitness industry is hot. For clients.
SOCIALNOMICS | WEDNESDAY, JANUARY 22, 2014
[Marketing] Is Facebook Your Company’s Best Social Option?
'Companies are leaning more and more into the world of social media for their marketing endeavors. Whether it’s a new company trying to get its feet wet, a semi established business working on broadening its customer base, or a successful one reaching out with social media for not only marketing, but also community and public relations, social media is a must have for businesses, and the old standby Facebook should not be overlooked. Same thing goes for business cards, your web page and any other media and marketing about your business. Word of mouth is key.
MICRO PERSUASION | WEDNESDAY, JUNE 30, 2010
[Marketing] Today's Top Conversation: When Did You First Discover the Internet.
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 30 Jun 2009 Todays Top Conversation: When Did You First Discover the Internet? Im adding a new semi-regular feature to the stream called "Todays Top Conversation." These will be pulled from Friendfeed via a widget, as described here. Todays topic: When did you discover the Internet and what were your first impressions?
ENGAGING BRAND | SUNDAY, MARCH 28, 2010
[Marketing] Are you emotional enough?
Ed Hardy Shirts on Show 300 - Facebook Marketing spyseo on Show 300 - Facebook Marketing Small Business Answering service on Putting the Wow into Customer Service Small Business Answering service on Customer Service and the Fred Factor Krishna De on Show 300 - Facebook Marketing LOGO DESIGN on Whats Missing in Your Logo? Show 301 - How Risky is Risk Show 300 - Facebook Marketing Show 299 - The 24 Hour Customer Do we need a new style of citizenship? Main | Hasnt communication always been two way?? » Are you emotional enough? selling emotion Be emotional.by
SOCIALNOMICS | MONDAY, JULY 11, 2011
[Marketing] Why It Is Too Early For Businesses To Join Google+
As the Director of Marketing and a social media nerd, I am having to sit on my hands to stop myself from creating a Google+ account for GiveForward. Google+ has launched to much excitement, and few are as pumped about it as businesses and nonprofits. Finally, they can be a part of the social media wave rather than catching up to their customers. But is it too early? say yes, and trust me it is not easy to say that. But as someone who has dealt with the ups and downs of running a business’s social media, I can tell you now, patience is a virtue.
SOCIAL WAYNE | SUNDAY, MAY 8, 2011
[Marketing] Awesome Google I/O countdown clock landing page with Android app QR Code
Scanning the QR Code with an Android App took you to the app’s page in the Android App market. This is just cool. Google I/O starts tomorrow and Google created an awesome countdown clock, along with the Android logo holding a QR Code sign that will take you to the Google I/O Android App or app site page. To capture the awesomeness I recorded a screencast of the Google I/O page. Scanning the QR Code with an iPhone took you to the Google I/O Android app page. Via Google I/O 2011. Tip> HackerNews. Wish I going to Google I/O … maybe next year! Are you?
SOCIAL WAYNE | FRIDAY, DECEMBER 17, 2010
[Marketing] Cartoon – Maybe Yahoo wanted to load-test the new Delicious export feature
I’m sure by now you have read the news about Yahoo’s PR nightmare surrouding the social booking marketing site Delicious. It was first leaked that Yahoo was going to shut down the Delicious down then Yahoo/Delicious posted the “ What’s Next for Delicious? message saying they changed their mind. Hm Regardless Rob Cottingham of Noise to Signal posted a funny cartoon saying maybe Yahoo was justing looking for a good way to get people to test their new Delicious export feature. Personally I use DIigo for social bookmarking. HatTip: RWW.
TWIST IMAGE | FRIDAY, MARCH 18, 2011
[Marketing] Why We Should All Respect The Internet (Just A Little Bit More)
The argument seems to delve too deep into the minutia of networked markets instead of looking at it from a more holistic perspective: when anybody can publish anything in text, images, audio and video for free to everyone else in the world (and in a place where people can share, collaborate or mash-up that content), the ability and opportunity to change the world is (very much) present. The debate about the value of the Internet swells up every now and again. People like Nicholas Carr argues that the Internet is making us stupid (see: The Atlantic - Is Google Making Us Stupid? ). google.
SOCIAL WAYNE | SATURDAY, SEPTEMBER 4, 2010
[Marketing] This Week In Location: The return of the old school, Brightkite + Loopt deals & InCrowd launches in the 1.8 billion industry
Perhaps the biggest news last week was a report saying Location-Based Marketing To Reach $1.8B ABI: Location-Based Marketing To Reach $1.8B Mobile marketing has a new friend in WeReward. Which Geolocation Platform Is Best For Sports Marketers? If you read the same old tech blogs you’ll think it was a light week in the location space. It was light compared to the last two weeks as everyone catches their breath and move forward from the Facebook Places announcement but the location industry was very much active this week as ever. My thoughts so far on InCrowd?
LOUIS GRAY | THURSDAY, AUGUST 2, 2012
[Marketing] All Hands Meetings: Good, Bad and the Ugly
As those of us left behind muddled through, we gained a new Marketing VP in 2002 , and we survivors recounted the situation. After a few years of this nonsense, and a few Marketing VPs later, I previewed to the latest guy exactly how the quarter's All Hands meeting would go down, with specifics on the CEO's nuances, the sales guys' excuses, the engineers' begging for stock updates, and more. Whether at a startup or a Fortune 500 company, culture and communication with colleagues can have an incredible impact on morale and the bottom line. Our CEO, and the rest of us, were excited.
WEB METRICS GURU | THURSDAY, NOVEMBER 25, 2010
[Marketing] Glide Technology Event at CIPR – November 26th, 2010 London
Marshall Sponder is an independent Web Analytics and SEO/SEM specialist working in the field of market research, social media, networking and PR. I’m speaking at the Glide Technology event tomorrow morning here in London focusing on Glide Intelligence, Glide Technologies new platform. Posting has been as light as the activity and social interactions in London this trip have been intensive. I’ll be returning to New York late this weekend. also spoke at an Integrasco Event at the Soho Hotel on Tuesday , November 23rd which went very well. Find out. About the speakers.
SPIN SUCKS | WEDNESDAY, DECEMBER 29, 2010
[Marketing] How a Social Media Release Can Help Spread Your Story
is a logistical and planning specialist, providing a wealth of experience in media services, promotion, marketing, audio-visual production, and distribution, as well as event and corporate strategic planning and implementation strategies. Guest post by Andy Donovan , founder and president of Donovan Group Inc. and a proud Canadian. consider myself a bit of a story teller. And conversely, I enjoy other story tellers. With the advances in technology now available to us, being able to tell a story has never been easier, or more challenging to sift through the amount of noise online.
LAUREL PAPWORTH | SUNDAY, MARCH 7, 2010
[Marketing] Academy Awards: Oscars Social Media
Lorrin works in marketing for the Academy and is in charge of the Red Carpet bleachers at the Oscars. The Oscars are currently on TV. I’m not watching it – sorry Channel Nine – but I am flicking between the streaming webpage, tweets and other bits an bobs of sites. When I speak and write on the COI of Social Media – the Cost of Inaction – one cost is cultural relevancy. If you are no longer relevant to a whole generation or two, what will happen? Televising the Oscars. mean imagine if the Academy had refused to allow the Oscars to be televised? deMille.
JUSTIN LEVY | TUESDAY, MAY 11, 2010
[Marketing] Still Think Social Media Is A Fad?
Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Still Think Social Media Is A Fad? But then I interact with my circle of family and friends that aren’t marketers or involved with social media beyond possibly looking at friends photos on Facebook and I realize that social media is still an unknown for many. Written on May 11, 2010 by Justin Levy in social media , stats , video 19 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. out of 8 couples married in the U.S.
NOWSOURCING | WEDNESDAY, NOVEMBER 28, 2012
[Marketing] Cradlepoint Router: The Clutch Hitter of Office Broadband
Over 250 Million people covered, 440+ markets commercially launch since Dec 2010, & more coming. Earlier this year, we were in a bit of a predicament: we had one broadband provider that wasn’t giving us the bandwidth we needed as a heavy design oriented company (pushing art files up and down the line is a huge Internet hog), so we looked at T1 alternatives. While a T1 might be great for office users that do light Internet tasks and you feel good about the dedicated connection, it wasn’t working for us from a bandwidth perspective. And they came through in the clutch.
NOWSOURCING | THURSDAY, AUGUST 30, 2012
[Marketing] This Week in Infographics: It Pays to be Smart
The app market is growing, and everyone seems to want to get a piece of the pie, however, it can be difficult to figure out the best way to monetize an app. This week we have quite a few infographics for you. Most of them have to do with being smart, hence the title. Well, not so much about being smart, but making the right decisions. The first infographic breaks down the DNA of a successful book. There are three categories of a book that are important for it to become successful: content, genres and readers. Next up we look at the top restaurants in social media. Presented by Hiptype.
KIKOLANI | FRIDAY, AUGUST 13, 2010
[Marketing] Fetching Friday – Resources Mashup and Timelapse of Eyjafjallajökull
Make Money Online / Online Marketing. Top 10 awesome affiliate marketing tips for bloggers – a must read for bloggers looking to make money online. Top 10 Internet marketing mistakes – covers the common errors even some of the advanced players make. Affiliate marketing for beginners – learn about the basics! Top 10 infographics for Internet marketers – the list would be perfect if it only included Linktoberfest ! The Resources Mashup. Blogging / Writing. Bloggers are publishers – how to handle guest posts. Facebook. Link Building.
BILL HARTZER | THURSDAY, JUNE 16, 2011
[Marketing] Google to Encourage Americans to Get Online
But in some cases, Google has combined certain markets, such as the “Carolinas and “Dakotas. As you may or may not know, I usually monitor the domain name purchases of some of the major online retailers and web properties. Certain domain name purchases catch my eye, and I try to post about it when something noteworthy is in the works. Usually, when someone has plans for something, they will purchase the domain name related to the new product or service–and companies planning big campaigns or products and services are no different. GetOnlineAlabama.com. Tweet This!
KIKOLANI | THURSDAY, JULY 12, 2012
[Marketing] 10 Ways to Increase Return Rates on Your Blog
Inbound marketers know the principle of making yourself useful. This is a guest post by Laura Moisei. Bounce rates are not a foolproof parameter for measuring exit stats and the effectiveness of your blog promotion. Even more important is the return rate, the number of loyal visitors that bookmark your website and constantly come back to spend some more time here. Do you work actively to improve return rates? Returns can be monitored from the statistic of non-unique visits in your analytics, which can at times outstate the number of different people by two, three or even four. Bonus Tip.
CONVINCE & CONVERT | WEDNESDAY, SEPTEMBER 4, 2013
[Marketing] Facebook is Getting More Two-Faced By the Day
Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Facebook is Getting More Two-Faced By the Day is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about two new announcements from Facebook that appear to come from opposite ends of the philosophical spectrum. Maybe. Or Maybe Not. Look, I’m not personally a fan of memes, as I think they can chip away at brand value.
MINDJUMPERS | MONDAY, JULY 19, 2010
[Marketing] Evolution of Privacy on Facebook
Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved have found this chart that illustrates Facebook’s evolution of privacy from the early days in 2005 up until recently.
MINDJUMPERS | WEDNESDAY, AUGUST 18, 2010
[Marketing] Mindjumpers Launches Newsletter in Danish
Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved Starting from Thursday 19 th of August, we will send out a weekly Newsletter in Danish, arriving each Thursday. So why do we do this?
MINDJUMPERS | WEDNESDAY, AUGUST 18, 2010
[Marketing] Mindjumpers Launches Newsletter in Danish
Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved Starting from Thursday 19 th of August, we will send out a weekly Newsletter in Danish, arriving each Thursday. So why do we do this?
JEFF ESPOSITO | THURSDAY, MARCH 15, 2012
[Marketing] Regulating PR, Working Harder and Leaving Google
The Most Effective Marketing I Saw at SXSW – at conferences, brands blast you with their marketing messages. This week was kind of a whirlwind wrapping up a trip to SXSW and then coming back to three days filled of meetings. The weekend looks just as busy as we’ll be looking at the house we are under agreement on with an inspector. How was your week? Hopefully you are having just a good one with awesome weekend plans. So without further babbling, here’s this week’s edition of Five for Friday. It makes sense and can be extremely effective. This post highlights that thought.
ENGAGE | FRIDAY, JUNE 3, 2011
[Marketing] 7 Steps to Dealing with Information Overload
He says “(t)his has precious little to do with social media marketing, but everything to do with human business. B e honest: How many tabs do you have open in your browser right now? And And how many times will you stop to check your email, IMs or Twitter while reading this post? There are too many links to click, blogs to subscribe to, Tweets to Retweet, books to read, and oh yeah, work to do. So how do we do it all? How do we keep up? We don’t. We We can’t. We We won’t. So what should we do? Focus. Easier said than done, of course. Their advice? Be picky.
ENGAGE | FRIDAY, JULY 11, 2014
[Marketing] The Death of the Social Media Guy
Meanwhile, his peers managing email, direct marketing, or even the company vending machine got more resources and of course, more appreciation from their colleagues. 'There was a time long ago when dinosaurs ruled the earth and organizations considered it acceptable to have one person who “got” social media on staff. This person would be on call to show people how use Twitter, set up a Facebook brand page, and ultimately, be responsible for single-handedly carrying out a “social media strategy” with elbow grease as the exclusive item in his budget. Social media is easy.
CONVINCE & CONVERT | THURSDAY, OCTOBER 23, 2014
[Marketing] What You Can Learn From Taylor Swift’s New Album Instagram Teaser Campaign
While Taylor Swift’s campaign was a mix of both, you’ll see many companies picking a course of action depending on the company’s overall strategy for the announcement, marketing campaign objectives and anticipated excitement from your customers. PR, marketing, web, customer care) are aligned on the same announcement timeline and flow. The Best Marketing Is Personal. From the handwritten lyrics to imagery that feels in line with Swift’s lifestyle, her album promotion effort feels deeply personal and authentic and not at all like marketing. Life is good, right?
LAUREL PAPWORTH | MONDAY, MAY 17, 2010
[Marketing] Facebook: Reclaim Privacy Security and Safety
Social Network Marketing Campaigns: Features Attributes (14). Facebook keeps changing around what is private and what is public in the default settings. But the crowd is smarter than the individual company so ReclaimPrivacy have tools for you. Also a diagram on private to public social networks. What will take Facebook’s place as the most secure, most protected, most private of sharing spaces online? Somewhere you can comfortably place the photos of the grandkids running around starkers at the beach? Which is an intelligent way to do newsgathering and newsreporting if you ask me.
SOCIALNOMICS | MONDAY, MAY 9, 2011
[Marketing] LinkedIn IPO on NYSE (LNKD) $3 Billion Valuation
Historically many tech companies (Microsoft, Google, Intel) list on the Nasdaq Stock Market. LinkedIn, the “Facebook for Business,” will list its IPO on the New York Stock Exchange (NYSE). This This move follows music site Pandora and China’s largest social network Renren (RENN), which also chose the NYSE over the Nasdaq. Historically The Mountain View, California-based LinkedIn IPO plans to raise as much as $175 million in an initial public offering under the symbol LNKD. According to Reuters the LinkedIn IPO: 7.8 million shares at $32-$35/share. LinkedIn earned $15.4
GEOFF LIVINGSTON | MONDAY, JULY 12, 2010
[Marketing] The Organizational Dangers of Personal Brands
Beyond the obvious self centered narcissism and the off-center marketing theory behind this pop ethos, organizations needs to be wary of personal brands harpooning their social media efforts. Lots of people talk about their personal brands online and how they are important to social media. The dangers range from the obvious to the experienced-based hidden results of personal brands. Here are some of the top ones I’ve seen: A departure by the said personal brand creates an irreplaceable void. Teams. Consider some of the biggest winners so far: Dell and the Humane Society.
SIMON MAINWARING | THURSDAY, SEPTEMBER 23, 2010
[Marketing] IVOH: Media as an Agent of World Benefit
The internet has democratized information and now social media is democratizing marketing. Credit: IVOH.org. Today I’m speaking at Images and Voices of Hope , a gathering at Peace Village in the Catskills. The mountains are breathtaking but so is the ambition of the conference. It’s true we live in challenging times. There are so many concurrent global crises, governments around the world riddled with debt and philanthropies are so stretched. But it is also a time of great transition and possibility. Mohini Panjabi, Spiritual leader, among other s.
STAY N' ALIVE | THURSDAY, NOVEMBER 1, 2012
[Marketing] Microsoft is Finally Achieving What it Set Out to Do With Passport - the Key is Consistency
Back in the year 2000, before "the cloud" was even a marketing term, Microsoft launched a product known as "Passport", a product touted to be the end-all-be-all of identity services that developers could integrate into their products for identity and storage of personal information. remember because I was a developer at that time and I recall looking into what the company I worked for at the time needed to do to integrate it into our product. The product pretty much failed, and was revived a little later as Live ID. Consistent Experience. And on the Desktop it was just "Windows".
JACOB MORGAN | MONDAY, JULY 30, 2012
[Marketing] Welcome Earl Alikpala to the Chess Media Group Team!
Earl brings a unique background to the team since he has a degree in biology and is currently finishing up another degree in marketing management with an emphasis in entrepreneurship. We have several new initiatives coming up which Earl is going to be leading for us (I will share these soon) and we anticipate that he will be able to apply his knowledge and experience to multiple facets of the company ranging from marketing to strategic planning to client services. Connie and I are very pleased to welcome Earl Alikpala to the Chess Media Group team. Welcome to the team!
BLOGS.IMEDIACONNECTION.COM | MONDAY, SEPTEMBER 27, 2010
[Marketing] The future of publishing: Social News Curation
iMedia Connection - ad:tech blog Articles Blog iMedia Blog ad:tech Blog Videos Events People Connection Resource Connection Jobs iMedia UK Home › iMedia Connection Blog › Opinions Opinions The future of publishing: Social News Curation Posted by Uwe Hook on September 27th, 2010 at 6:50 pm By now, you should have heard about Paper.li. If you never experienced a real paper.li Thats just the beginning: C urated.by just launched, collecting and organizing tweets into topic based streams that can be shared or embedded anywhere. What do you think? This Is Guitar At It’s Best!!
PAMORAMA | TUESDAY, JANUARY 5, 2010
[Marketing] Pepsi Sidelines Super Bowl Ads, Opts for Social Media Push
pamorama marketing, life, social media Home About Bookshelf Links Contact Pepsi Sidelines Super Bowl Ads, Opts for Social Media Push by Pam Dyer on January 5, 2010 Share Are you like me? The Internet is changing the advertising market Pepsi’s decision to abandon the Super Bowl, once regarded as a can’t-miss showcase for major brands, underscores how the Internet is transforming marketing by providing companies with cheaper ways to communicate their messages to consumers. Do you enjoy NFL football? Pepsi is historically a prodigious broadcast advertiser.
TWIST IMAGE | SATURDAY, MAY 24, 2014
[Marketing] Before You Quit For That Next Job.
The digital marketing space has a terrible turnover rate. " Bob Greenberg is a legend in the digital marketing space. He''s the CEO of R/GA (one of the world''s most awarded and respected digital marketing agencies in the world). digital marketing. digital marketing agency. marketing agency. 'My buddy*, Scott Monty , left his position at Ford. Scott is a well-known entity. He changed the game for big brands and social media. This is a big deal. This is big news. He leaves Ford as being one of the global leads on social media. don''t switch so fast.
ACIDLABS | TUESDAY, JANUARY 12, 2010
[Marketing] 2010 vision
In particular, I enjoy when you write about the things that seem to get you ticking, the things that social media marketers and others need to understand about trust, connections, whuffie – about teh people being what matters. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. 2010 vision January 13, 2010 in posts Many folk I know have been discussing their 2009 challenges and victories and looking forward to what 2010 has in store for them. Reimagine.
GAURAVONOMICS | TUESDAY, JULY 5, 2011
[Marketing] TOI Article on Whether Conversations Are Dying
If you liked this post, you might also like: TOI Article on How Social Activists in India Are Using Social Networking Platforms Marketers as Movement-Makers From Hanmer MSL Social Konnect: 360 Degree Marketing Redux An Introduction to Integrated Influencer Marketing 360 Degree Marketing Redux: How the Social Web is Changing the Marketing Communications Ecosystem My Talk at Salesonomics 2010: The Social Squared Manifesto. I was recently quoted in a TOI article on whether conversations are dying even as new communications tools are proliferating. No where.
KIKOLANI | MONDAY, JANUARY 9, 2012
[Marketing] How to Create an Online Writing Portfolio with Contently
Unlock Your Marketing Genius to Make Money Online. One of the best ways to make a good first impression for a freelance writing or guest blogging opportunity is to present someone with your writing portfolio. portfolio that showcases your best work can go a long way at turning a maybe into a yes! While I typically suggest that freelance writers have a portfolio set up on their own domain like I have done with my own freelance writing portfolio using the My Resume design from Elegant Themes , there are other great networks that allow you to create an online portfolio. Basic Information.
CONVINCE & CONVERT | TUESDAY, MAY 11, 2010
[Marketing] 4 Steps to Drive Sales with a Social FAQ | Blogging and Content.
And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers. Now you’re combining content with marketing, social media with customer service. Yes, your prospective customers are confused and uncertain. After all, why would they even be coming to your Web site unless they had questions about your product or service? To be entertained? think not. How does zero clicks sound? Social media makes it possible. Here’s how it works: 1.
KIKOLANI | WEDNESDAY, NOVEMBER 16, 2011
[Marketing] All You Ever Needed Were the Basics
One of the main problems with consuming this much information regarding making money online and the next new thing in internet marketing is that you feel like you have learned a lot. Benefits of Blogging – Developing SEO & Internet Marketing Skills. Favorite Lists of Bloggers and Marketing Experts in 2010. With all the information online about everything and anything, it’s so easy to get lost in learning and researching things. Not to mention, I find Twitter like internet crack ! The Harm in Consuming Mass Information. This Is How You Waste Time. Hell yeah!
WAXING UNLYRICAL | TUESDAY, MAY 14, 2013
[Marketing] Tuesday Roundup: Dance Like A Chicken
Why: Jay Baer applies the age old question to social media marketing. 'If you thought that the Chicken Dance was reserved solely for county fairs and wedding receptions, think again. Today’s National Dance Like a Chicken Day. Amazingly enough, our fine feathered friends have more to do with social media then you may think. Here are five articles from around the web that offer something to dance and squawk about. Image: Michael Gäbler [ CC-BY-3.0 ], via Wikimedia Commons. The Chicken and the Egg Social Media Conundrum. How Chicken Poetry Is Helping KFC Recover From China Scandal.