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  • CONVERSTATIONS  |  THURSDAY, MARCH 26, 2015
    [Marketing] Learning from Social Media’s Role in Healthcare Informatics
    If your small business focuses on social media marketing and strategy, it would be wise to consider expanding your repertoire to this growing niche. Written by Jane Miller. With the U.S. government mandate toward electronic medical records, there has been a rise in health informatics jobs. With that rise has come a need for more tech-savvy individuals in the healthcare industry. More than just an IT job , health informatics means more than just knowing how networks work. Healthcare providers are finding that healthcare informatics also means knowing a thing or two about social networks.
  • FRESHNETWORKS   |  TUESDAY, MARCH 3, 2015
    [Marketing] VR – a game-changer for automotive insight and the vehicle development cycle?
    Virtual reality (VR) and augmented reality (AR) are starting to impact on the way in which car manufacturers are marketing new models to consumers – as well as offering exciting new opportunities for designing and testing model concepts as part of the vehicle development process. Similarly, in January this year,  Ford used an AR app to market its new Ford Mustang. Excitingly, it’s not just for marketing purposes that car manufacturers are making the most of VR and AR. But what will this mean for how insight is incorporated into the development cycle?
  • PAMORAMA  |  MONDAY, MARCH 10, 2014
    [Marketing] Beware of Shady Business Practices
    My name is Pam and I am an experienced social media marketer (I recently learned that Forbes included me in both their list of Top 50 Social Media Power Influencers and the Top 20 Women Social Media Influencers) and owner of [link]. Beware of Shady Business Practices is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Forbes Top-50 Forbes Social Media Power Influencer, Pam is a Seattle-area marketing professional and Seahawks fan. There are many sketchy activities online. . Unfortunately, there’s not very much I can do about it. I Great concept! Thanks.
  • DIGIGEN  |  FRIDAY, AUGUST 13, 2010
    [Marketing] A New Focus on Social Business Strategy.
    By mattbamfordbowes on August 13, 2010 I have been talking about Social Media for awhile. Put simply, I don’t think the use of social media channels or the choice of technology, is the best way of understanding how to become more social. My preference and desire has always been to work with great brands from the inside, helping them to think more openly about how they interact with consumers, their customers and of course some of the most important people in the building.their co-workers. It seems to me that we are at the second stage of a revolution in thinking.
  • T2 SOCIAL  |  SUNDAY, MAY 31, 2015
    [Marketing] 8 Google AdWords Best Practices to Keep in Mind
    The post 8 Google AdWords Best Practices to Keep in Mind appeared first on t2 Marketing International. To get the most out of your next SEM campaign, keep some of these Google AdWords best practices in mind. Google AdWords can be a complicated beast. While it is simple on the surface – a campaign is fairly easy to set up and automate – there is so much more happening beneath that top level. Next time you plan on running a Google AdWords campaign, keep some of these best practices in mind to get even more out of it. Take Advantage of Remarketing. Customize Your Messages.
  • CONVINCE & CONVERT  |  SATURDAY, MAY 5, 2012
    [Marketing] The Most Overrated Social Media Metric
    But to make the case that Pinterest should be a big part of your marketing arsenal because it proportionally sends more traffic to your website than Facebook or Twitter is patently ridiculous. Do you sell advertising on your website? Then why are you so excited about your website traffic? Late in the third quarter it's Pinterest 17, Facebook 13. The most overrated social media metric is traffic from social outposts. This blog post is symptomatic of this problem, although there have been hundreds (thousands?) like it. The Social Media Metrics That Matter. Do they buy?
  • DIVA MARKETING BLOG  |  WEDNESDAY, AUGUST 26, 2009
    [Marketing] Opening The Door To Social Media Impacts The Entire Organization
    Last week I had a wonderful opportunity to join marketers and friends at the first social media conference held in Birmingham, AL - Social South or as it was fondly called.   Are the people within your organization aligned with your social media strategy and do they understand how social media will impact the enterprise? When most enterprises develop their social media plans the work usually begins with defining goals/objectives which leads to how to measure success and of course defining the tactical execution.  also mean your customers and stake holders. organizational alignment.
  • SPIN SUCKS  |  WEDNESDAY, OCTOBER 19, 2011
    [Marketing] Building Community with MarketMeSuite
    Use the location-targeting feature to find people in your market. Today’s guest post is written by Lisa Gerber. You may have heard a thing or two lately about CEOs and their communications challenges (cough, Netflix ). Well,  MarketMeSuite CEO Tammy Kahn Fennell had the pleasure of sending a slightly different email to their paying customers recently; customers would no longer have to pay for their product. That’s right! MarketMeSuite (MMS), a premium social media dashboard, is now free. In a competitive domain, being free is certainly a nice differentiator. Hint hint.).
  • JEFF KORHAN  |  MONDAY, MAY 16, 2011
    [Marketing] My Amazing Experience with 99 Designs
      My commitment to helping small businesses make the most of their online marketing has been and still continues to be my 100% committed focus.   When you can capture some of that magic in your marketing, it brings out that passion – for you and those you serve. A big thank you to Jefferson and 99 Designs. Blogging Community Marketing Social Media SuccessFor the past several months I have been planning to upgrade my online presence – especially right here at JeffKorhan.com.   More on that later this month. Working With 99 Designs.
  • KIKOLANI  |  THURSDAY, NOVEMBER 10, 2011
    [Marketing] How to Win a Blogging Contest
    First Place in the Famous Bloggers / Comluv Blogging Contest with the post “ Strengthening Article Marketing with CommentLuv Links.” Benefits of Blogging – Developing SEO & Internet Marketing Skills. Have you ever wanted to make $500+ off of one blog post? Chances are you will not find a writing gig out there which will offer to pay you that much per post. But you can make that kind of money if you enter a blogging contest. What Are Blogging Contests. Link to sponsors on your own blog when your contest post goes live. Comments on the post. Ok, so I do sleep.
  • TREY PENNINGTON  |  SATURDAY, JULY 3, 2010
    [Marketing] Value of friends on Twitter
    Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ Value of friends on Twitter by trey on July 3, 2010 What do you do when Google doesn’t have what you’re looking for? Okay, Google probably DOES have it, but you just don’t know how to ask the right question.) That’s the question a friend asked me just yesterday. Found the instructions; followed them; graphic showed up, but not where I wanted it. Turned to Google for my second info search. Twitter connects bright people together. Enjoy the day!
  • PUSHING SOCIAL  |  THURSDAY, JULY 24, 2014
    [Marketing] Why Your Blog Must Sell Sell Sell
    Content Marketing and blogging is the process the salesperson uses to communicate their empathy, selflessness, and value-based story in a confident way. routinely meet so-called marketing experts that can’t increase sales. Ogilvy was the quintessential ad man. His agency created iconic advertising that still inspires creators today. He was also famous for focusing on his ad''s performance instead of awards. He summed his philosophy in 6 words. It’s not creative unless it sells. “It’s Not Creative Unless It Sells” - often quoted by David Ogilvy. Blogging Ghettos and Shantytowns.
  • ENGAGE  |  THURSDAY, NOVEMBER 14, 2013
    [Marketing] The Art of Inclusion: Using Content to Bring Different Audiences Together
    I was thinking about the term content marketing the other day and that process brought me to the word “inclusion.”. After all, what is content marketing if not an inclusive activity that brings wide swaths of interests, people (or customers) and subjects together? n?klo?oZH?n/ . The more I thought about it, the more I realized that “inclusion”—according to the traditional definition as well as in the metallurgical sense—really is a perfect description for the art of content marketing. noun. 1. the BIOLOGY GEOLOGY METALLURGY. Take me, for instance.
  • ENGAGE  |  TUESDAY, JUNE 24, 2014
    [Marketing] Looking for Change: The Power of Sponsored Video
    At 40 minutes, this sponsored video by American Express bends our traditional content marketing rules. Are these long-form more journalist pieces a lasting content marketing trend? The documentary “Spent: Looking for Change” is catching on. With more then 7 million YouTube views and a publicity campaign by narrator Tyler Perry, many are calling this a must-see. The film premiered online in partnership with The Young Turks, one of the Internet’s largest news shows. The serious and complicated topic merits a longer format. What does this mean? Being unbanked” comes at a heavy cost.
  • KIKOLANI  |  WEDNESDAY, AUGUST 17, 2011
    [Marketing] How Personalized Search Should Affect Blogging Strategies for Ranking
    This is a guest post by Leo Dimilo who has been an online marketer for over a decade and has quietly been earning a living online. couple years ago, I wrote an SEO article for Kristi and Kikolani called unlock your marketing genius to make money online. Why Social Should Suddenly Matter to Bloggers and Marketers Alike. Problogger (who already ranks for the search term) shows up as usual BUT Darren Rouse, whom I follow in a couple of my marketing circles shared this and search shows it. Fast forward to today and I am ready to eat crow. Why the sudden turnaround?
  • JOEY STRAWN  |  MONDAY, SEPTEMBER 13, 2010
    [Marketing] I Got A Great Idea(Paint)
    Footnote 3: Try this: if you are reaching out to your customers, ask yourself, “How would I like to be approached?&#  then market that way. Related Posts: How Your Audience Is Like The Mogwai Marketers, What To Give Your Consumers That’s Not Crap The Difference Between Cats & Dogs and Why You Should Give A Damn The Thing About Cleavage Change Your Reality To Change Their Perceptions. Digg Digg First off, let me state that I am not an affiliate for IdeaPaint , but would be happy to take their money for writing this if they feel so obliged. needed a whiteboard.
  • SPIN SUCKS  |  TUESDAY, NOVEMBER 25, 2014
    [Marketing] 14 Books to Read…or Skip
    Related Stories Summer Reading: Five Novels and One Business Book Plan Your Content Using a Marketing Funnel Anonymous Social Media: Why You Shouldn’t Participate. By Gini Dietrich Here we are. Just two days before Thanksgiving…and my last day of work in November. Because everyone in the U.S. has senioritis, I thought I’d not do my intended content planning blog post, but do a semi-annual book post. recorded The Friday Five with Tom Webster yesterday. If you don’t know his podcast, he interviews people around the web about their five favorite songs. Gray Mountain.
  • WRITTENT BLOG  |  MONDAY, MARCH 17, 2014
    [Marketing] 15 Places to Find Free Images for Your Blog
    The ancient saying that a picture is worth 1000 words comes as no surprise to content marketers.  Even some of the sharpest content marketers have no idea that Google Advanced Search exists! The post 15 Places to Find Free Images for Your Blog appeared first on Inbound & Content Marketing Hub. Images arouse emotions, set the tone for your writing, help you tell a better story, and aid your readers in “seeing” what you’re trying to convey in words. It’s certainly possible to buy images. In fact, it’s easy. Let’s get started: 1.  Google Advanced Search. Stock.Xchng.
  • WRITTENT BLOG  |  THURSDAY, DECEMBER 5, 2013
    [Marketing] 15 Old and New Ways to Find Blogging Inspiration
    Ask an influential person to share a story that changed his or her opinion on things, not necessarily related to content marketing or content creation. Seek other bloggers’ point of view by reaching out to marketers or professionals from a different niche. The post 15 Old and New Ways to Find Blogging Inspiration appeared first on Writtent.com: Internet Marketing Blog. Coming up with new ideas can be difficult at times. Here are 15 great ways to come up with inspiration. 1.    Within Yourself. Image credit: PhotoPin. 2.    Industry News. Running list of FAQ’s.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, JANUARY 29, 2014
    [Marketing] 8 Metrics You Should Keep Your Eyes On
    Success online isn’t necessarily measured by how many likes you have and how much traffic you get to your website, but if you don’t know those things, then you probably have no point of reference for how successful your online marketing is. How do you know if you’re improving if you don’t measure anything? Here are 8 key metrics you should keep an eye on and know off the top of your head. Website Unique Visitors – Total visitor count is good to know, but your unique visitors gives you a better picture of how many new eyeballs are looking at your content.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, MARCH 15, 2013
    [Marketing] Offline Retail Analytics Via Smartphone
    An increase in store traffic after a few merchandising or promotional efforts and you’ll know your marketing campaign is working. There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” ” The company’s name is Euclid. think this is a sublime idea. Euclid collects data for retail businesses using smartphone technology to track consumer movement. The incredible thing about that is it allows retail store owners an opportunity to use actionable data that, before now, they haven’t had access to.
  • SOSHABLE  |  FRIDAY, MARCH 11, 2011
    [Marketing] Chrysler Social Media: Who They Should Hire Next
    The unfortunate mistake made Thursday that cost New Media Strategies their contract with Chrysler should be viewed as an opportunity to make a tremendous step forward in their social media marketing. We are proud to be ranked at the top of Google for the term “Automotive Social Media&# but as you look up and down the list, there simply aren’t very many suitable options who can handle the corporate level of social media marketing while still understanding the ins and outs of the automotive industry. However, now is the time for Chrysler to get exciting. Buzzfeed?
  • ENGAGE  |  WEDNESDAY, MARCH 9, 2011
    [Marketing] 3 Web Design Tools for Non-Web Designers Who Need to Explain Design Ideas
    But working in the realm of content marketing means I sometimes need to sketch, share, and explain design ideas to my colleagues in a format more coherent than scribbles on a napkin. I couldn’t draw you a 6-inch straight line if you gave me a ruler, a pencil, and a 5-inch head start. Seriously, design is not my forte. Just ask anyone who has ever tried to copy off my papers in high school. My doodles are terrible and cast doubt on my ability to perform basic motor functions. Scribble on Screenshots Before You Send Them A tool to help you pull this off: Markup.io
  • SPIN SUCKS  |  MONDAY, FEBRUARY 13, 2012
    [Marketing] Shift from a Tactical to a Strategic Approach
    You also can subscribe for $50 per month, which means you can attend the webinar, download the video, have access to our past webinars, download eBooks, and check out brand new content on inbound marketing. Today’s guest video is by Deirdre Breakenridge. . There is a great deal of discussion lately about redefining public relations. The The shift in communication has changed the way we do our jobs. In fact, it has expanded our roles and is an exciting time for those of us who are able to adapt. It’s a waste of time.” The choice is yours.
  • SPIN SUCKS  |  THURSDAY, FEBRUARY 17, 2011
    [Marketing] Three Paradigm Shifts to Get More from Your Facebook Fan Page
    When you look at Facebook from that lens, us marketing and PR business folks need to change how we look at using our Pages to connect our companies and clients to the world of human Facebook users. Nate Rigg s works with mid-sized & large organizations to help them adopt and use social media communication tools, and build social media offerings designed to serve their clients. All in all you’re just another brick in the wall.” – Pink Floyd. First, the classic song is essentially a rally cry against conforming to the status quo. Maybe you’ve heard of it? Simple. We’re stuck!
  • SPIN SUCKS  |  FRIDAY, MARCH 16, 2012
    [Marketing] #FollowFriday: Kevin Fawley
    He also is the VP of marketing for the DC chapter of Social Media Club  (poor soul). You know how you meet someone and you know you’ll be friends forever? That’s how it was with Kevin Fawley. mean, I already “knew” him on Twitter and Facebook, but when I met him in person last fall, I just knew BFFs. He is the chief hustle officer (I think that’s a cool way of saying business development) for SoMeGo , a social media and community firm out of DC. His blog, Fearless Hustle , is all about social media, entrepreneurship, and life. Entrepreneurship, you ask?
  • CONVERSTATIONS  |  THURSDAY, MARCH 22, 2012
    [Marketing] Mapping Out the Job Skills You Need to Move Up [Guest Post]
    Dominick leverages his experience in multiple marketing roles, including advertising, media buys, direct mail, email, marketing analytics, and SEO / SEM to help Vistage acquire qualified Chairs and recruit members with a high potential for success in the program. Mapping Out the Job Skills You Need to Move Up. written by Dominick Frasso. Success in your career depends largely on motivation. If you’re motivated to get ahead, eventually you’re going to get recognized and get a chance to advance. Motivation alone, however, won’t move you up the ladder. Know what you’re good at.
  • MINDJUMPERS  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Marketing] The Most Badass YouTube Video Ever?
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Flowtown – an Interesting Social Marketing Tool Urban Outfitters Likes Facebook » The Most Badass YouTube Video Ever? Similar Posts: Successful Ways To Create User Involvement Version 2 of Viral Success Tips for Viral Marketing Success: Channels, Stories and People Tags: Expendables , Sly , Sylvester Stallone , Trailer , Youtube , Youtube take-over Posted in Marketing & Communication View Comments to “The Most Badass YouTube Video Ever?&# Confused?
  • WHAT SPINKS THINKS  |  WEDNESDAY, NOVEMBER 11, 2009
    [Marketing] 5 Creative Ways to Use Sponsored Tweets « The Spinks Blog
    Market Research. Reply click says: December 6, 2009 at 7:50 pm Hi, i meet thought i’d place Reply tweet adder review says: March 8, 2010 at 7:54 am To effectively use Twitter for marketing, without having to spend all your time on Twitter, you need to set up a strategy. Reply Arnsworth says: March 12, 2010 at 5:04 am To effectively use Twitter for marketing, without having to spend all your time on Twitter, you need to set up a strategy. Twitter is a place where you can market your brand or yourself in way to captivate and socially interact with your followers.
  • ENGAGE  |  WEDNESDAY, MARCH 16, 2011
    [Marketing] Tying It All Together: What a Well-Placed Headline Can Do For A Layout
    image: dehuacarpet ] If you liked this, try: Capital Improvements: Using Initial Caps to Improve Your Designs An Illustrated History of Content (and a Smooth Move in Content Marketing) Head(line) of the Class. T here’s a scene from the Coen Brothers’ 1998 cult classic The Big Lebowski where Jeff Bridges’ character, The Dude, walks into a local bowling alley lamenting the ruination of a living room rug vandalized by intruders. That rug really tied the room together, did it not?” asks a concerned John Goodman, who plays fellow bowler and screwy Vietnam Vet Walter Sobchak. “F@*#ing A!”
  • TWIST IMAGE  |  TUESDAY, AUGUST 21, 2012
    [Marketing] The Trouble With Online Advertising
    Bob Hoffman (CEO of Hoffman/Lewis ) runs the blog, The Ad Contrarian , and leverages the platform as a place to debunk the over-exuberance that many digital marketing and social media professionals have when they're chest thumping or declaring the latest online platform that everyone is jumping on as panacea for brands and the future of marketing. digital marketing. digital marketing intelligence. marketing professional. the future of marketing. Is online advertising any good? Hoffman is direct and to the point. " First is qualitatively. Hardly.
  • GEOFF LIVINGSTON  |  SUNDAY, JANUARY 16, 2011
    [Marketing] The State of MLK’s Dream Online
    Let’s look at the social media marketing blogosphere’s defacto barometer the AdAge 150 and its top 20. The reality is that — at least within this market space — we are an almost all white homogeneous group. So what we are doing is using the Influential1s.com platform as a showcase to highlight the efforts of people of color working in digital, marketing, social media, fashion, and beyond. Tomorrow marks the 25th anniversary of Martin Luther King, Jr. day as an official U.S. federal holiday. Are we talking? And to each other? Census Bureau ). senate.
  • BRASS TACK THINKING  |  FRIDAY, OCTOBER 1, 2010
    [Marketing] Your Career Is Not Luck
    More tough love from the Tacks: If you want to be a marketer but you suck at marketing, it’s not going to work. If you want to be the next ProBlogger but you just don’t have the chops for writing and that relentless cycle of creating information, products, and affiliate marketing, you’ll constantly struggle. My friend Jason Amunwa is a crack designer and marketer for small business. Thomas Jefferson (1743 – 1826) Your long-term success does not depend on fortunate turns of circumstance. Take chances. knew I needed to create it. Maybe anywhere.
  • FEVER BEE  |  MONDAY, JANUARY 31, 2011
    [Marketing] A Lesson In Successful Communities
    If you wanted a successful marketing campaign, you would probably copy successful marketing campaigns. If you want a successful community, I suggest you copy successful communities. Barnyard Chickens is one of the most successful communities I’ve ever seen. It has 5.1m posts from 77,000 users. That’s phenomenal.    This is the sort of community organizations claim they want but refuse to imitate. They refuse because it looks ugly. They refuse because they need to  brand the community. posts, you copy what works for that community.  Long-term planning.
  • MICRO PERSUASION  |  SATURDAY, JULY 17, 2010
    [Marketing] Twitter Clips Hundreds of Followers from High Profile Accounts.
    Jul 17, 2009 wbaustin said. >> Anthony Scaffeo >> Probably 2 to 5% of my followers are pure spam at any given time and 10 to 20% are clueless newbie marketers. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Perhaps the database was recompiled? See the gallery that follows this post. Personally, its not a big deal to me (I am grateful for every follower I have!). Anyone have any insight here? Likely just taking out spam followers?
  • FIREBELLY  |  SATURDAY, JULY 9, 2011
    [Marketing] Did You Know…You Will Like This Show?
    Alyson Ahrns is a freelance content developer for Firebelly Marketing, reporting live from New York City. Before the holiday weekend, I sat down with my laptop and popcorn to finally watch the season finale of one of my favorite TV shows. I was about a month overdue for watching. Needless to say, I was extremely excited. As I nestled into the couch and hit “play,” the first commercial to appear took my night (and week after) for an unexpected turn. The opening slide read: “Did you know that 80% of viewers who watch this show will like this show too?” ads on Hulu like I have?
  • FIREBELLY  |  WEDNESDAY, JUNE 22, 2011
    [Marketing] Shazam At The Signal
    Alyson Ahrns is a contributing content developer for Firebelly Marketing, reporting live from New York City. Music-lovers have been Shazaming songs they can’t quite identify for years now. know my life is a little less stressful now that I don’t have to agonize over why I can’t name that tune. But what if holding up your phone to a speaker not only provided you that song name you couldn’t quite place but also unlocked exclusive video content and song downloads? That’s exactly what Bravo’s partnership with Shazam is doing on Platinum Hit. Tell me your thoughts.
  • DANNY BROWN  |  TUESDAY, JUNE 29, 2010
    [Marketing] Not Right Now - Danny Brown
    Its easier to say this "Facebook thing" is a flash in the pan and "who needs a blog anyway" when the real issue has nothing to do with any of those tactics.Everything you do in business is marketing and everything you use in business are media.The bigger question remains do you want to be where your customers reside or more importantly where some of the influencers and advocates hang out?If But another halmark of my approach to marketing consulting is to create a plan to fit a companys culture. We should start a company blog – just not right now. Hey ho.
  • STEVE RUBEL  |  SATURDAY, SEPTEMBER 4, 2010
    [Marketing] White Paper: Engaging the New Influencers - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 4 Sep 2009 White Paper: Engaging the New Influencers You must have flash to see this embedded document. One of the most remarkable things my employer does is host a world-class summit for academics every year on new media. We do so even in downturns, like the one we're in now.  This year's event, which featured both industry and academic insights, was held in Washington in June. Wow, thanks for the info.
  • PROACTIVE REPORT  |  MONDAY, DECEMBER 5, 2011
    [Marketing] Social Media Trends 2012 – Analytics and Measurement
    Several years ago Jim Sterne of the Web Metrics Summit said that someone who can understand web analytics and interpret the numbers for the marketing and PR people is worth their weight in gold – and I believe that is still the case today. Today I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post. The rise of Social Intelligence. Better use of analytics and more focus on measurement. Content creation and curation. Social media education and training. Let’s take a look at Analytics and Measurement. Measurement.
  • SOCIALNOMICS  |  THURSDAY, MARCH 29, 2012
    [Marketing] Moving Beyond the Social Customer into the Era of Customer Engagement
    We recently connected with Paul Greenberg , one of the most respected minds in marketing, technology and CRM (albeit for a short catch-up). Let us know what you think – are you ready for the Era of Customer Engagement?  Do you consider yourself a social marketing leader or a novice? Staring at the Social Customer Is Over. Paul was among the early advocates of the social customer, defined by him in one of his recent posts on ZDNet as “a technology savvy, peer trusting, highly demanding, relatively affluent customer who leverages the web for conversations that can impact business.”
  • SOCIAL MEDIA STRATEGERY  |  TUESDAY, FEBRUARY 21, 2012
    [Marketing] How Average Players Use Twitter and a Human Voice to Become Social Media Superstars
    They're good at using Twitter because they're not interested in using it for PR or marketing or branding – they're using it simply because they enjoy interacting with their fans. If you've read one of my favorite books, The Cluetrain Manifesto , you'll recognize that this desire to get beyond the marketing and the branding and speak in a human voice is one of the major tenets of the book. "Markets do not want to talk to flacks and hucksters. Have you heard of Brandon McCarthy , Paul Bissonette , Pat McAfee , and Antonio Brown ? Honest?
  • BARE FEET STUDIOS  |  MONDAY, MARCH 29, 2010
    [Marketing] Should You Monitor Social Media Behavior at Work? | Bare Feet Blog
    Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > HowTo , Productivity , Social Media , Tech Tools > Should You Monitor Social Media Behavior at Work? Should You Monitor Social Media Behavior at Work? invite you to go there for the details if you are interested – the reader comments are especially enlightening for a glimpse into the “real world&# of employee attitudes. Get yours! See the pink zone.) Hawai?i
  • GEOFF LIVINGSTON  |  FRIDAY, JULY 19, 2013
    [Marketing] Life with a Scarlet Letter
    The way I see it, I have two paths; one is to leave the interwebs, walk with some shame, and live a quiet life as a marketer behind the scenes. This blog post is running in support of my  Punish Geoff Fundraiser: Civilination !  Please consider a donation  to support better online conversations. At the time of publishing, we have raised more than $3,000 for the Civilination Academy. Long-term readers know I have attempted to evolve my language to become more mindful of others. It’s no coincidence that this person is someone I wrangled with on here and elsewhere. New Disagreements.
  • TWIST IMAGE  |  THURSDAY, MARCH 8, 2012
    [Marketing] A Social Media Master Class
    Looking beyond the forty million-plus views that this thirty-minute documentary/movement has achieved in a couple of days (if you haven't watched it, you owe it to yourself to do so below), this admirable non-profit movement is giving a free master class in Social Media marketing to both non-profit and for-profit organizations. non profit marketing. social media marketing. If you have not seen the Kony 2012 video, you may be living under a rock. It is, without question, the hottest viral video sensation the Internet has seen in a long time. The video works. Twitter spam.
  • CONVERSTATIONS  |  SUNDAY, DECEMBER 28, 2014
    [Marketing] Week in Review: Posts and LIFT Shares, Dec 21– 27, 2014
    Ways to Improve Your Pinterest Marketing. Week in Review  December 21 – December 27, 2014: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks (Almost) Daily Podcasts , and LIFT resources shared on Twitter ( @smallbiztracks ). This Week on ConverStations. ConverStations blog posts you may have missed this week: Pages Turning Near a Toasty Fire. Tips for Success Working From a Home Office. Last Minute Gift Ideas: Subscriptions for Business Owners. Merry Christmas 2014. The Good, Bad, and Ugly of Your To-Do List. Habits and Ideas in LIFT Clips. Scott. LIFT Resources This Week.
  • DIVA MARKETING BLOG  |  WEDNESDAY, OCTOBER 5, 2011
    [Marketing] Go Behind The Numbers To Determine Success
    Not only in marketing communications but in customer service or even with nonprofit programs. Sidebar:  In another lifetime I was marketing director for a nonprofit. How do you determine business success? Just asking. . Why Toby," You might say. You set a numerical goal and then see if you can meet it. It's called measurement and metrics." . "Ah, " I might say. Yes that's good. Or is it really? Or might it be misleading? Is it enough? Could it be doing us a disservice?"   Just asking. This week I was chatting with a friend who recently joined the staff of a nonprofit organiztion.
  • JEFF ESPOSITO  |  TUESDAY, JULY 8, 2014
    [Marketing] Listening and acting on social signals
    A few weeks back, I took the stage at Internet Retailer ‘s annual conference for the ecommerce industry to discuss social media and how marketers can  do it right, but also how they can do it very wrong. The problem with the industry though is that many advertisers ignore the data and miss simple opportunities to market more effectively or to hold open conversations with their customers. In the presentation below, I offer some examples of companies doing a good job, companies who have failed in marketing to me and also what our social teams at Vistaprint look at.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, OCTOBER 29, 2012
    [Marketing] Guest Blogging Wins
    When it comes to off-site marketing and content publishing, few tactics provide as many benefits as guest blogging. Take advantage of the guest blogging trend by choosing the best blogs in your niche, writing great content that will benefit their readers, and you will enjoy the benefits that this online marketing opportunity brings. The gurus and the ninjas are right about one thing: Guest blogging produces a lot of benefit for small business owners who want to expand their businesses and build their brands. You will reach people who otherwise might never hear about you.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, OCTOBER 15, 2012
    [Marketing] 4 Places To Build An Online Brand Page
    You’ve likely heard of Facebook brand pages, but did you know there are 4 top social media websites that currently allow brands to build their very own brand page for marketing and lead generation purposes? This site has recently become even more important by enhancing its local search opportunities for marketers. I can see a day when Foursquare could become the most important local search engine online. It’s true. Here are 4 popular social media websites where you can currently build brand pages. Facebook - Facebook led the way with brand pages. These are just four.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Marketing] Connecting 2 the World
    The American Marketing Association, National Communication Association, American Management Association, American Institute of CPAs, and ASTD all have a great influence on organizations. Education, the knowledge society, the global market all connected through technology and cross-cultural communication skills are what this blog and I am all about. skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. Friday, June 20, 2008. On a break. Posted by V Yonkers. at 7:59 AM. comments. Links to this post. Updating new skils. at 6:11 AM.
  • TAYLOR MAREK  |  TUESDAY, JUNE 9, 2009
    [Marketing] Top result in Bing.com!
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Top result in Bing.com! June 9, 2009 by Taylor Marek This is fascinating to me. Don’t believe me?
  • TAYLOR MAREK  |  MONDAY, AUGUST 10, 2009
    [Marketing] #99: What is your Question, Derek Media, and Facebook buys Friendfeed
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Sponsored by GoToMeeting, try it FREE for 30 days: [link] Big moves and changes being made in the Business and Technology sector, you will want to sit down and listen to this one. Finances : What is your Question? link] !!
  • FRESHNETWORKS   |  FRIDAY, DECEMBER 13, 2013
    [Marketing] Five innovative applications of wearable technology
    So it’s hardly surprising that other companies are starting to develop wearable devices to tap into this market too. Whilst the Sunfriend may not be as sleek and stylish as other devices on the market, it’s a useful piece of kit, helping users ensure they’re obtaining enough vitamin D whilst, at the same time, preventing them from the risk of skin cancer. Every Friday we bring you the FreshMinds Friday picks – ideas to help you make the most of  digital technologies  and understand how they are helping brands to grow and innovate.  This The Copenhagen Wheel. SunFriend. Tweet Pee.
  • CONVERSTATIONS  |  MONDAY, AUGUST 30, 2010
    [Marketing] Justin Brady Designs Elegant Virtual Book Signing
    Cover via Amazon Is Des Moines' own Justin Brady creating a business model on how authors will soon be marketing books? For the secong time this year, Justin has paved the way for "bringing in" a best selling author to have a "virtual book signing." Des Moines' second virtual book signing, featuring renown speaker and author, Matthew E. May and his book "In Pursuit of Elegance: Why The Best Ideas Have Something Missing" will take place Tuesday, September 7th at Jasper Winery from 5 - 6:30pm! It was a rousing success. Books are purchased locally. The audience has a big role.
  • PAMORAMA  |  TUESDAY, JULY 27, 2010
    [Marketing] Facebook Advertising: Brands Can't Buy Enough | pamorama
    pamorama marketing, life, social media Home About Bookshelf Links Contact Facebook Advertising: Brands Can’t Buy Enough by Pam Dyer on July 27, 2010 Share If you’re wondering how Facebook is performing among large brands, look no further than Barry Diller. “Somewhere midway between 5 million to 500 million, we became far more relevant to marketers,&# he says. South Park 9,011,041 86,214 620,011 Marketers used to view Facebook as a place to experiment. My company, which spends a huge amount on advertising, we spend every nickel we can on Facebook.
  • PROACTIVE REPORT  |  MONDAY, SEPTEMBER 12, 2011
    [Marketing] Social Advertising has a place in a PR strategy
    Brian Solis laid out the finding of his recent study on social advertising and how marketers are using this tool in this Fast Company article. “The future of advertising will be largely influenced by consumer behavior in social networks. Those brands that listen, measure, and evolve programs as a result, will push advertising forward — to the benefit of consumers and ultimately the brand.&#. Here are some of the key findings of this study: 60% think social advertising will be very valuable to them. 67% are currently using social advertising. Follow me on Twitter.
  • SPIN SUCKS  |  MONDAY, DECEMBER 19, 2011
    [Marketing] The Spin Sucks Holiday Gift Guide
    You could also pre-order them Marketing In the Round. There are some of us who wait until Christmas Eve to shop (cough, Martin Waxman , cough). Of course, I have no room to talk this year. I’ve been traveling and speaking so much that I still have most of my side of the family to get. Hope my mom doesn’t mind taking me shopping later this week! For people like Martin and myself, I asked my team for their thoughts on holiday gifts. What came back was a hodge podge of some inexpensive (and some expensive) and fun gift ideas. K Cup Coffee Brewer. Amazon Gift Cards. GPS System.
  • MICRO PERSUASION  |  WEDNESDAY, JUNE 30, 2010
    [Marketing] Put Eyes Behind Your Back: Monitor Your URLs on Twitter - The.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 30 Jun 2009 Put Eyes Behind Your Back: Monitor Your URLs on Twitter I talk to a lot of people in PR about conversation monitoring. Everyone, it seems, recognizes the importance of monitoring Twitter for mentions of their brand (be it a corporate/product brand or personal one). Other similar tools include TBuzz and Topsy.
  • DIRECT MARKETING OBSERVATIONS  |  MONDAY, SEPTEMBER 13, 2010
    [Marketing] The Four Semi-Truths of Social Media
    Semi-truth #2: The majority of social media applications can indeed be nebulous and though they may have the best of intentions with a cool interface-at the end of the day, they remain nebulous at best with a typical “make money via advertising&# as it’s business model, and a primary marketing approach that is dependent on social “coolness&# and going viral. First some quick definitions: The definition of Nebulous according to Dictionary.com is hazy, vague , indistinct, or confused. Now what if we applied these to the world of social media? His take? fair enough.
  • CONVERSTATIONS  |  FRIDAY, APRIL 8, 2011
    [Marketing] Feed the Junkies
    These publishers spend millions in market research. Fanatics! From a poker junkie to star trekkie, football fans to Beatlemania - people flock together to celebrate and commiserate and even fan the flames of their fanaticism. The content ignites community and creates conversation. Are you providing and provoking the content worthy of the flame? Again, we can go to our bookstore lesson and especially the magazine section to see what's hot or not. What topic has multiple titles? What are the weeklies and top monthly mags headlining? Stop guessing and follow some of their lead. Blog Coach
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, SEPTEMBER 7, 2012
    [Marketing] Is Bing The Best Search Engine?
    But if it’s true and Bing’s results are better, does that mean online marketers should change their focus from Google to Bing? Bing keeps trying to convince, by one way or another, that its search results are better than Google’s. They’ve tried just about everything they can think of. But they have one more card to play (or maybe not), and they’re playing it pretty heavy right now. This is probably the best idea that Bing could come up — a blind search engine test. Well, there is. It’s called Bing It On. However, I do expect Google to retaliate.
  • KIKOLANI  |  FRIDAY, AUGUST 3, 2012
    [Marketing] Fetching Friday – Resources Mashup & Buttermilk the Dwarf Goat
    Strategies to Turn Your Boring ABOUT US Page into an Engaging Marketing Machine – Creating a really engaging About page requires a great deal of thought because it is one of the most visited pages on your website. 23 Seldom Revealed Truths about Network Marketing – Looking for some real truths about network marketing? Why You Need Content, Search, AND Social for Successful Online Marketing – The following are ways that content, search, and social play vital roles in the success of each aspect of your online marketing campaign. Here you go.
  • PAUL GILLIN  |  MONDAY, APRIL 6, 2015
    [Marketing] LinkedIn Headline Tip: Stick to the Facts, Avoid Superlatives
    “How do you find the balance between marketing yourself and sounding full of yourself?” A student in one recent Profitecture class sent me an interesting question, so I thought I post the answer here. ” she asked. “I think there is a thin line.” ” She attached a screen grab of a LinkedIn member who described himself as a “Remarkably Brilliant IT Professional.” ”  My reply: I agree with you that “remarkably brilliant” is a pompous and inappropriate term to use except in a humorous context. LinkedIn Tips linkedin
  • SPIN SUCKS  |  THURSDAY, OCTOBER 27, 2011
    [Marketing] Are Schools Killing Creativity?
    In a post  on his new book,  “We Are All Weird,” Seth Godin wrote, During the age of mass (mass marketing, mass manufacturing, mass schooling, mass movements) the key was normal. Today’s guest post is written by Craig McBreen. Years ago, there was a boy who spent much of his school day staring out the window, daydreaming. To him, school was like the clink – a penitentiary so void of inspiration his imagination often left the room. His creative spirit needed an outlet, but it was so stifling in there. Kids dream big. Innate abilities lost over time? Passions are lost.
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 22, 2010
    [Marketing] The Purposes of Content and Conversations
    Content has always been king in online marketing. Ask any good email marketer. These days, content is even more important in all forms of interactive marketing. Marketers have to make sure the information and thus content (potential) customers are seeking, is available to them when, where and how they want. Content also remains key in domains where it has always been crucial such as search engine marketing. The value of content purely depends on the perception of people so content marketing requires a very good understanding of your customers and prospects.
  • CONVERSTATIONS  |  FRIDAY, AUGUST 8, 2014
    [Marketing] Shocking: Most Small Businesses Don???t Have a Website
    Entering the e-commerce market from scratch might seem intimidating, but youre actually in a pretty sweet position. Cater to your market. You need to cater to your market and be where they are; in this day and age, that where is online. Written by Larry Alton. It might seem like everyone is online these days, but numbers dont lie: The majority of small businesses actually dont have a website. If youre lucky, they might have a social media page, but even these are often slim pickings. Getting started. Author Bio. Follow him on Twitter and LinkedIn.
  • JACOB MORGAN  |  THURSDAY, DECEMBER 3, 2009
    [Marketing] Companies Interested in Enterprise 2.0 Need to Take Strategy Seriously
    The market is still in its infancy, so it will be a long time before we see big budgets allocated toward strategic planning for e20. It's always been easier to justify to spend 100k on a marketing campaign that may bring new customers than to spend 10k on an internal tool that makes for example team collaboration more efficient. Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Companies Interested in Enterprise 2.0 Need to Take Strategy Seriously View Comments December 3rd, 2009 A few posts ago I talked about Enterprise 2.0 shifts. 
  • PAMORAMA  |  WEDNESDAY, JANUARY 27, 2010
    [Marketing] 50 Social Media Tactics for Nonprofits
    pamorama marketing, life, social media Home About Bookshelf Links Contact 50 Social Media Tactics for Nonprofits by Pam Dyer on January 27, 2010 Share Thanks to their member-driven nature, nonprofits came early to the social-media party. Chad Norman , manager of the Internet Marketing team at Blackbaud , compiled this excellent overview of the tactics and tools that nonprofits can use to support their goals. This isn’t a to-do list, but it offers a host of examples and ideas that can be integrated into an organization’s existing marketing plan.
  • JEFF KORHAN  |  SUNDAY, AUGUST 1, 2010
    [Marketing] High School Reunions - The Ultimate Social Meet-Up - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Social Engagement Works | Main | Beta Your Small Business Innovations » August 01, 2010 High School Reunions - The Ultimate Social Meet-Up This past weekend I attended my high school reunion.  Social Communities Social media marketing is not marketing in the traditional sense.    It is only in that respect that you can consider your social media efforts as marketing.    It is relationship building. 
  • ENGAGING BRAND  |  MONDAY, SEPTEMBER 27, 2010
    [Marketing] What is a brand anymore, anyway?
    Branding is in so many ways the conversation, branding is defined by the market, branding can be influenced not created. . Branding used to be simple.create a product, define the story and tell people about it. People then buy and decide if it is telling the truth.if so buy again, if not choose something else. Simple - she says tongue in cheek of course. Branding is more complex now, yet simplicity lies in that complexity! Now I believe branding is not about the product and the story you create. Branding for me is about influence. Branding is about being the party host.if
  • JEFF KORHAN  |  FRIDAY, SEPTEMBER 3, 2010
    [Marketing] A Blog for a Long Weekend - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Still Dont Get Social Media? Try This | Main | Fusing is Confusing: How To Uncomplicate Your Marketing » September 03, 2010 A Blog for a Long Weekend Here in the United States we are gearing up for, or have already engaged in activities for a three-day weekend.  In a strange way I am looking forward to this because I know I'll return with fresh ideas and new perspectives for moving my small business forward. Enjoy the weekend everyone. 
  • PROBLOGGER  |  TUESDAY, AUGUST 9, 2011
    [Marketing] The 5 Must-read Books for Bloggers in 2011
    I’ve read dozens of marketing books in the past six months, and these are the titles that really stood out. The last chapter focuses on the “momentum launch,&# which is the concept most Internet marketers are interested in. Learning about curation will become increasingly important for bloggers who want a competitive edge due to their knowledge about content marketing. We have to be creative when it comes toother parts of our online presence, like marketing and monetization. Real Time Marketing and PR. promise! Launch. Until I read this book.
  • GEOFF LIVINGSTON  |  TUESDAY, MAY 11, 2010
    [Marketing] My Five Preferred Kinds of Tweets
    In fact, when Jason Falls recently analyzed types of Twitter Marketing , he dubbed my approach the epitome of Conversationalist tweeting. I get asked a lot how to Tweet. Sometimes it’s important to get over the early adopter attitude about not talking about use, and just share what you do. So this primer on how to tweet is based on my personal style and experience on Twitter. After three plus years on Twitter, it’s my belief that a balanced diet of tweets is essential to success. While I use these kinds of tweets, I think it’s important to stress natural conversation.
  • ONE SOCIAL MEDIA  |  MONDAY, JULY 5, 2010
    [Marketing] 5 Killer Apps to Take Your Facebook Page to the Next Level
    Try getting a professional Social Media Marketing company on the job. Share this post Tags: des moines social media company , One social media , social media des moines , social media for small businesses , social media iowa , social media marketing company , social media Philadelphia , social media services Leave a Reply Click here to cancel reply. Ok, let’s talk Facebook. Your clients are clamoring for their share of Facebook bliss, or perhaps it’s you who’s eyeing it hoping to cash in on some of its magic. Whether you like it or not, Facebook is happening. Link: [link] ] 2.
  • SIMON MAINWARING  |  THURSDAY, JULY 28, 2011
    [Marketing] Toyota’s 100 Cars for Good: Putting products to good use for others and themselves
    It’s this marriage of purposeful marketing that benefits a company’s bottom line and society at large that has the potential to scale our response to the challenges our world faces. Creating a shift in the practice of capitalism requires a re-framing of thinking and behavior. Often, when you talk exclusively about the changes in corporate thinking, people rightly ask for concrete, actionable examples. When you talk exclusively about practical examples or tactics, they beg the question of the changes in thinking they imply. So my aim is to balance both.
  • SMALL BUSINESS MAVERICKS  |  SATURDAY, OCTOBER 29, 2011
    [Marketing] SEO Is Still Cool
    It’s not the only online marketing strategy available, but it’s still effective. Consider that most of your competition don’t practice sound SEO strategies in their content marketing efforts. You must be able to determine which keyword phrases are most profitable for your niche and that match your marketing goals. SEO is still an effective way to market web pages in 2011. SEO stands for search engine optimization. It’s the process that webmasters use to get their pages ranked in the search engines. So what makes for sound SEO practices?
  • LOUIS GRAY  |  SUNDAY, FEBRUARY 13, 2011
    [Marketing] XYDO Preparing Personalized News Hub With Quora Flavor
    Disclosure: Theoretically, my6sense , where I am VP of Marketing, is in the personalized news game, which I should note. Continuing the mantra that the third wave of the Web is one of personalized news, streams and social experiences, XYDO is on the verge of launching what they call a personalized news network that claims to show you only the news you find interesting from all the friends and people you follow across the social Web. But more than a simple share counter, XYDO starts you off with asking for you to select the topics you want to follow and avoiding those you don't.
  • CONVINCE & CONVERT  |  THURSDAY, AUGUST 1, 2013
    [Marketing] 3 Ideas From Oreo to Infuse Creativity & Fun Into Your Social Media Content
    Long after generating worldwide kudos for the Daily Twist campaign and famed real-time marketing “dunk in the dark” sensations, this classic cookie continues to offer up engaging moments of wonder. Ideas From Oreo to Infuse Creativity & Fun Into Your Social Media Content is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Have the dog days of summer resulted in a creative roadblock when it comes to your social media content? They say good things come in three’s, so who better to seek creative inspiration from than Oreo.
  • SOCIAL MARKETING FORUM  |  SATURDAY, NOVEMBER 20, 2010
    [Marketing] Getting S.M.A.R.T on Social Media Data
    Your website is the hub of your marketing activities. Blogs are hubs of social media marketing activities. So, not knowing what is happening in the (social) Web regarding your customers, business and market is missing tremendous opportunities to improve your overall marketing and customer insights. How will you improve your overall marketing strategy? Not in DIY social media marketing either. are we really in social media marketing monitoring? But when it comes to social media marketing, most don’t as several surveys have shown. Relevant.
  • GAURAVONOMICS  |  THURSDAY, JULY 15, 2010
    [Marketing] Why You Should NOT Integrate Game Mechanics Into Your Service.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « How to Build a Social Network Based on a Single Feature Master List of Social Gaming and Game Mechanics Platforms » Why You Should NOT Integrate Game Mechanics Into Your Service Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! What do you think? Touche!
  • WISDOM LONDON  |  THURSDAY, SEPTEMBER 2, 2010
    [Marketing] My Innovation Confession
    Reality-based innovation, if you will, could pay dividends and make the difference between a good marketing approach and an outstanding one, a strong brand and an emotive one, a content, functioning workforce and a highly-motivated, dynamic team of ambassadors. Reality check: Check out everyone’s reality: yours, your teams’ your clients, stakeholders, target market.  Wisdom London Creative Communications is our world… « Ever Wondered About… Klout Are you practicing what you preach? Out of the comfort zone I went. But it felt good.  But that’s not everyone’s view.
  • SOCIALFISH  |  THURSDAY, MARCH 19, 2015
    [Marketing] The 3-Pronged Facebook Advertising Strategy That Cut Lead Costs by 80%
    Most people like to talk about all their success and try to forget about the failures… I’m not going to call them failures here, because they really aren’t failures – they are more like market research user-generated feedback. In particular, it was three very cool changes – some involving Facebook tactics and some just involving some core marketing fundamentals. This post originally appeared on Dominate Web Media and is reprinted here with permission. For us in our agency, the #1 goal is to get the optimal result for the client, but sometimes Facebook doesn’t work that way. Leads.
  • BILL HARTZER  |  THURSDAY, JANUARY 23, 2014
    [Marketing] Social Media Club Dallas to Rebrand, Distance Itself from Social Media Club
    Marketing The Dallas chapter of the Social Media Club , Social Media Club Dallas , is has decided to distance itself or disassociate itself from the national chapter of the Social Media Club. The Dallas organization will soon rebrand under a new name and new logo. In a letter to members , Mark Barrera, President of Social Media Club Dallas, explained: Recently, the Social Media Club has changed leadership and renewed its focus for the group. So, what does this mean for the organization? There really won’t be any changes. Invites to that meeting should be sent out shortly.
  • SPIN SUCKS  |  TUESDAY, DECEMBER 23, 2014
    [Marketing] Santa, the Communications Pro
    Use your buyer personas and market research to layout where your consumer goes for information. Are By Laura Petrolino (Note from Laura: Oh yes, I’m actually writing this post. Feel free to judge me. I’m hoping this baby really helps me move to the top of the nice list!) Santa Claus’ Secrets to Being a Communications Powerhouse Santa is arguably one of the best known public figures on the planet. Maybe even the universe! Martians need holiday cheer too. So, what can you learn from this jolly ol’ elf? You see the suit without anyone in it and think Santa. You are the worst, Laura!
  • LAUREL PAPWORTH  |  WEDNESDAY, DECEMBER 9, 2009
    [Marketing] Newspapers: Fear and Loathing in Social Media
    Marketing Course & Traineeships: MFA (Media Federation of Australia) (0). At Media140 I said mentioned that journalists (well some, anyway) weren’t really members of the social networks, just using them to lift stories, out of context, with no respect for the online community family. Or, weirdly, move between the two – sometimes mucking around with the rest of us on Twitter, the next minute lifting content to ridicule in heritage media channels. It’s annoying when a joke or a miffed tweet meant to be human interaction becomes front page News. What do you think?
  • KIKOLANI  |  THURSDAY, JUNE 9, 2011
    [Marketing] Fetching Friday – Resources Mashup & Manhattan Timelapse
    Making Money Online / Marketing / Online Business. The ultimate guide to Facebook marketing – over 50 great articles on using Facebook including setup, privacy, contests, selling, ROI, and much more. This video was shared with me by Lorna Li of Green Marketing TV. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. If you need something to give to an advertiser who performed a poor outreach to you, this is something you can send them.
  • NOWSOURCING  |  THURSDAY, AUGUST 20, 2015
    [Marketing] What a Journalist Learned by Interning for the “Dark Side”
    Individualism is valued in the industry and instilled at my journalism school—as well as pity for writers “forced” into the “Dark Side,” trapped in the Public Relations and Marketing sphere. This summer I made the move from the newsroom to the conference room. My entire career (because I am recent college graduate/child) revolved around finding stories then fighting tooth-and-nail with more experienced people over a punctuation mark I demanded. As it turns out, Nowsourcing is the polar opposite. Journalist Myth #1: The Dark Side doesn’t value individuals.
  • PROBLOGGER  |  MONDAY, SEPTEMBER 2, 2013
    [Marketing] 6 Essential Twitter Tools to Find and Connect With Influencers
    Influence Marketing. Influence marketing is all about identifying who has influence within your industry or niche and market directly to them. Think about it like this, there are influencers within most niches or industries on the web and they have an existing audience so the ultimate aim of using these tools is that you will be able to tap into that audience and use it to market your blog. It excels at allowing you to easily find influencers and find market insights. This is a guest contribution from Adam Connell,  blogger at  Bloggingwizard.com. Twtrland.
  • TWIST IMAGE  |  TUESDAY, NOVEMBER 27, 2012
    [Marketing] The Future Of Iconic Brands
    This type of thinking (no matter how salient or foolish) spells a very scary story for the stock market. Not the stock market of today that is littered with high speed algorithms making most of the trades happen in milliseconds, but for the true stock market of tomorrow that is counting on the rise of the iconic brands for the wealth of nations. stock market. In the real-time Web, the value of branding could become a game of diminishing returns. It seems like a ridiculous statement, doesn't it? Then again, one look at your investments and you may think otherwise.
  • CONVERSTATIONS  |  FRIDAY, MAY 15, 2015
    [Marketing] GUEST: Does Your Business Have a Disaster Preparedness Plan?
    Say, for example, your business is dependent upon the future of the cotton market remaining steady. With plans on pursing a Master’s degree in ecological restoration and geographic information sciences, she currently works for a local marketing startup. Related Stories Content Marketing Strategies for Year-Round Seasonal Sales Create Better Presentations – LIFT Infographic 04/25/15 Unleashing the Power of Agile and Scrum: Collaboration and Teamwork Tools Why Images Work: 10 Reasons Visuals Make Good Content. Unexpected disasters happen. The U.S. Small Business
  • KIKOLANI  |  FRIDAY, MAY 11, 2012
    [Marketing] Fetching Friday – Resources Mashup & Supermoon 2012
    Your Blog, Your Rules – Why Marketing Should Always Begin at Home – Don’t rely solely on social platforms for housing your content. Read the benefits of having your own blog and using social media to market it. 26 Tips for Success With Location-Based Marketing – What’s SoLoMo? How can you improve your location-based marketing? Discover more about optimization for local businesses and mobile marketing campaigns. This is the difference between a highly profitable website and a failed marketing initiative. The Resources Mashup.
  • ENGAGING BRAND  |  MONDAY, JUNE 16, 2014
    [Marketing] Show 490 – Selling Like a Superstar
    It is easy to wonder where marketing finishes and sales begins, so Anna Farmery talks to John Jantsch about Duct Tape Selling: Think Like a Marketer–Sell Like a Superstar. Are sales and marketing two different functions in a business, today? Does the business create the marketing and the customer close the deal? How can you become a sales superstar? Before the interview outline, the winner of the goodie bag this week is Paul Mancone, chosen from anyone who has shared about The Engaging Brand podcast or left an iTunes review. How linear is the selling process?
  • SPIN SUCKS  |  TUESDAY, JANUARY 11, 2011
    [Marketing] Walmart Fighting Hunger Campaign Is A PR Mess
    Here is what I don’t get: How can Walmart not have marketing and PR professionals who are savvy enough to think through all of these things? No matter how you feel about the way Walmart does business, you have to admire the fact that they always try new PR strategies before any0ne else does. Granted, they also tend to fall all over themselves in the process. But they are always one of the first major corporations to try new technologies. Remember the “ Walmarting Across America &# blog in 2006? They interviewed store clerks and executives, all who seemingly loved their jobs.
  • WEB METRICS GURU  |  TUESDAY, JANUARY 11, 2011
    [Marketing] Is 1/10/11 the day Influence became trackable?
    Everything I read about mBlast (plus I signed up for free 14 day trial) sounds right on – and I like the “industry view&# that “ influence is not based on popularity, but rather on impact within a given market.&#   Jason goes on to say … …   mPact looks at the marketplace first, not the influencers or the number of social connections they have. But we rank those people with that methodology so marketers can make an intelligent decision.”. I’m thrilled that someone came along, mBlast, and basically “shook the market up&# … Fantastic!!!!
  • PR AT SUNRISE  |  WEDNESDAY, JULY 13, 2011
    [Marketing] Key Insights from Life as a PR Intern
    Through interning, I’ve experienced such events as naming ceremonies, press conferences, executive-level meetings and commercial shoots. I’ve become such a well-rounded PR professional, that I feel very confident that I am marketable to be hired. Make sure your internship is more than just being an errand boy. Social media, AP style, never tell a lie: these basic PR rules and guidelines have been drilled into my head since I began my quest for a bachelor’s degree in the fall of 2008. I’ve taken classes on presentation making, layout, entertainment, crisis management, etc.
  • SPIN SUCKS  |  MONDAY, JANUARY 10, 2011
    [Marketing] The (Wrong) Image of the PR Industry
    They have also fought for influence within big corporations against their great rivals in the marketing and advertising departments. On Friday, in the top five , I promised we would revisit the Economist article that Justin Goldsborough sent to me. Titled “ Public Relations: Rise of the Image Man ,&# it’s a story that is a must-read if you are in the communication industry. I’m about to give you a Cliff’s Notes version (and my opinion), but please take 20 minutes later this week and read the full article. Is he a master manipulator? This made me think.
  • THE WAY OF THE WEB  |  MONDAY, APRIL 30, 2012
    [Marketing] Still here – 6 years of blogging and 4 years of data…
    Either way I’ve constantly veered between writing about marketing and journalism, with the occasional posts about blogging and more personal topics. I’ve invested about $300 in the site over the years, including domains, hosting and themes, and I’ve apparently published 1,299 posts, so an average of 20 per month. Has Microsoft made a major marketing mistake? And in the last 4 years, that’s brought me over 113,000 visits, almost 100,000 visitors (Should happen in May), and 157,041 pageviews. Blogging dying? 2012 – The year of 3d printing? Buffer.
  • JEFF KORHAN  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Marketing] Want To Be A Small Business Celebrity? - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Oops! Sorry, We Goofed | Main | Still Dont Get Social Media? Try This » September 01, 2010 Want To Be A Small Business Celebrity? small business celebrity is not the one who craves media coverage and recognition.  That's a small business wannabe, and the social Web is a medium that makes their endeavor easily attainable. Traditional mediums such as television and magazines have conditioned us to believe that visibility makes you a celebrity.
  • QUICK ONLINE TIPS  |  WEDNESDAY, AUGUST 22, 2012
    [Marketing] Buy Amazon Kindle at Croma Stores in India
    You also browsed my amazing new Amazon Kindle lighted cover photos and found the best Kindle reading lights available in the market. Home > Gadgets > India » Kindle Amazon Kindle is now officially for sale in India. You can buy Amazon Kindle exclusively at Croma stores across India from now on. After launch of Junglee  search engine, this is Amazon’s biggest push to sell Kindle in India. Buy Kindle at Croma Stores. If you visit the Croma Online Store today, you can see Amazon Kindle featured on the front page. Indians can buy Amazon Kindle starting at Rs.
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