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  • TWIST IMAGE  |  TUESDAY, JUNE 18, 2013
    [Marketing] The One Key To Successful Content
    Still, the answer that both Seth and I laid out to the audience last night is something that most content marketers don''t understand. Most marketers who are creating content are worried about things like the type of content they''re writing (text, images, audio, video)? content marketing. What do you think makes someone''s content relevant? Last night in New York City, the kind people at Google hosted a book launch for CTRL ALT Delete. Instead of making it the standard fare, I opted to invite Seth Godin to join me on stage to discuss some of the core concepts of the book.
    [Marketing] $1M Case Study: The Harsh Reality, and New Direction
    guess that’s just an image I’m going to have to live with from my fellow marketers. I’ll run the blog in a similar fashion as ViperChill, posting about once per week but only including high-quality, detailed articles. I feel bad that I haven’t updated you all on my million dollar case study. For those of you who missed the project, I’m aiming to build an affiliate site which makes $30,000 per month, that could theoretically be sold for $1M. Though this goal is difficult enough, I also challenged myself to do it in just 12 months. No Exact-Match Love.
  • VIPER CHILL  |  MONDAY, JUNE 17, 2013
    [Marketing] Backlinks XXX is Now Public (And We’re Giving Away $5,000)
    How would it help your business if you could look over my shoulder and watch as I take a plain website and turn it into an email marketing and monetisation machine? We’re debuting today with a much better sales video, which should help your marketing efforts as well. Seeing exactly what I do, step-by-step, on a site that is already getting hundreds of targeted visitors every single day (but it’s only 3 pages). That’s exactly what you have the opportunity to watch today with the public launch of Backlinks XXX. our rankings went even higher. Have an Audience?
  • SPIN SUCKS  |  THURSDAY, JULY 29, 2010
    [Marketing] 5 Things the Air Force Knows About Social Media That You Should.
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 29 2010 Five Things the Air Force Knows About Social Media That You Should Too (Seriously) By Daniel Hindin | Email | Print | 9 Comments | Guest post by Nancy Lyons and Meghan Wilker of the Geek Girls Guide. Don’t feed the trolls. There are no winners.
    [Marketing] Benefits of the Speed of Change for Modern Business
    The market is used to a beta testing approach.launch a product understanding it can never be perfect and let the market help you fine tune it. Social change is mirroring technological change which means the market is demanding it. That means your consumer market is more open to innovation, more than it ever was. Co-innovation is now possible with the market for the market.they are much more experience savvy and can be brought into the sales process much earlier.again increasing customer loyalty and providing free feedback! that''s the bad news!
    [Marketing] How To Be An Expert Without Being An Ass
    link] Storytelling Social Media Marketing PR Business & Technology Curated Stories June 30, 2010 [.] Marketing & Events [link] [link] brendameller Great article Amber. Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives How To Be An Expert Without Being An Ass June 29, 2010 | by Amber Naslund View Comments I know many of you hate the term “expert&#. But we all strive to excel at something, and be perceived as doing so. That could be a blog. Don’t skimp. years.
    [Marketing] How to Rock Your Social Customer Service
    It’s why I created Real Time Email back in 2013; the ubiquity of brands’ presence (in an almost distinctly marketing capacity right now, which is changing, however slowly that may be) on social media means that people will b h and moan about you and you’ll have no choice but to engage. Social media has changed, and those social media marketing tips you’re looking at me to give you advice on do not work anymore. Ever wonder how to manage the constant flux of customer service complaints (or praises) via social media? And I want to help you do the same.
  • SOCIALFISH  |  FRIDAY, JULY 20, 2012
    [Marketing] Mergers and Acquisitions
    Because the market pressures of the nonprofit sector are notoriously bizarre, and because traditional market dynamics like economies of scale and market share just don’t apply in any particularly consistent, rational way, we don’t know if the result will be a dramatic and sustained increase in mergers. This post is by Jacob Smith, co-author of the  The Nimble Nonprofit: An Unconventional Guide to Sustaining and Growing Your Nonprofit. The book is so awesome that I asked Jacob to post adapted excerpts from it here for you, every Friday for ten weeks. The number of U.S.
    [Marketing] Mobile Stats You Need To Know: @TechCrunch @MCommerceDaily @Inc @NielsenWire
    In addition, he said that larger smartphone screens and creative ad placement make full-screen advertising a key marketing strategy for 2013. According to analytics firm comScore, Pandora and Twitter mastered the mobile market in the month of September, with larger audience shares in mobile visits than desktop use. Lisa Ciangiulli, Director of Marketing for Alcatel-Lucent Global Advertising Solutions, where she has been instrumental in the development and marketing of Optism, Alcatel-Lucent’s powerful permission-based mobile advertising solution. Source: TechCrunch.
    [Marketing] Present and Future themes – 2011 Predictions
    It seems like the market is well aware that the growth era is over and is counting on a long period of flat growth but strong profits for years to come. platform collapse is not baked into the market’s multiple. Advertising, PR firms and marketing firms  offering services need to sort out their business models – too often they are about selling products, services, lists and not benefits – that will and must change. Might as well join them (even though both will surely release their 2011 predictions more formally in the next week or two). Read more: [link].
  • KIKOLANI  |  FRIDAY, JUNE 8, 2012
    [Marketing] Fetching Friday – Resources Mashup & Human Slingshot
    The 10-Step Content Marketing Checklist – Check these off, and — based on my experience in my own businesses and those of my students — you’ll have the right framework to create a successful program. 10 Popular Memes Masquerading as Marketing Campaigns – We’ll save the do’s and don’ts of using memes in your own marketing for another post, but to wet your appetite, let’s first take a gander at these creative examples of meme-jacking for marketing. The Resources Mashup. Blogging / Writing. Business / Career. Learn more about it here.
    [Marketing] Do you have confidence in your social media strategy?
    If I said to most business owners or marketing directors -- I'll give you $10,000 worth of advertising time on television and we'll produce the TV spot for free -- they would not grab the camera, shoot anything they pleased and then just run the spot whenever they felt like it. If you cannot articulate your marketing strategy and then point out your social media strategy within that bigger picture. One of the definite perks of being on the SmartBrief on Social Media's Advisory Board is that we get sneak peeks at some of their offerings.  But.
  • JUGNOO  |  FRIDAY, JULY 26, 2013
    [Marketing] Fortune 500 “Get” Social Media
    Interesting to note that Twitter has surpassed Facebook for Fortune 500′s social media marketers. Cell phone life by jseliger2, on Flickr. In the U.S., audiences spend up to 3 hours every day on social media, and a large portion of that time is on mobile. The question for many businesses is what social media platforms to invest time and money in. And they should: as an example,  Syncapse has done a study  that shows social media fans spend more annually on products than non-fans. 66% have Facebook accounts. Photo by jseliger2.
    [Marketing] For Travel Destinations: Working Well with Bloggers
    I am producing a social media marketing campaign for the island of Lānaʻi, here in Hawaii. Today I want to share with you some tips I have put together for the destination partners, which apply to any type of social marketing with bloggers. It is a rather unique concept, a “New Media Artist-in-Residence&# Program. will write about the specifics in a separate blog post, though I did start noodling on this idea back in 2008. Program Overview. The LVB has invited seven well regarded new media “bloggers” to visit as New Media Artists-in-Residence. Leave comments!
    [Marketing] It’s the Season of Giving!
    Alix , Marketing Manager : Hampden Christmas Lights in Baltimore! It’s the Season of Giving, and here at CommPartners , we want to give you the inside scoop on some of our favorite things about the holiday season. went around the office and asked some of the staff: “What do you enjoy most about the holidays?”. Here is what they had to say: Patti, Administrative Specialist : I love visiting my family in Chesapeake, Virginia. The kids love to play board games while we sit around and play cards. Vickie , Director of Client Services : Spending time with my children and grandchildren.
    [Marketing] Brand Leadership Is About Truth NOT Transparency
    What teams, what the market do not respect are brands that stand for one thing but do another. If the leadership believes in telling, believes in the power being held at the top of the organisation, believes that social marketing in it’s widest sense is a waste of time … no problem. Business demands honesty. Brand leadership at it’s core is about honesty. There have been many leaders that we may not agree with however at least we know what they stood for… What teams, what customers cannot accept are business leaders who say one thing and do another. Share.
  • TWIST IMAGE  |  FRIDAY, MARCH 15, 2013
    [Marketing] Ads Worth Spreading 2013
    marketing agency. It is one of my favorite initiatives. TED has been working hard to acknowledge TV ads that are "ideas worth spreading." " When I hear people say that they hate advertising, I don't believe them. People hate BAD advertising and, unfortunately, a good bulk of the work that comes out of the advertising industry is mediocre at best, and bad a lot more often than it should be. People love ads that tell a story. People love ads that make them laugh, think, cry, grow and more. Volumes have been written about what it takes to produce a great spot. it just works.
    [Marketing] Mobility vs. Mobility | it's Josip not - by Josip Petrusa
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 She brought up more than a few points that ring true with Millennials.
    [Marketing] Mobility vs. Mobility
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 She brought up more than a few points that ring true with Millennials.
  • SPIN SUCKS  |  TUESDAY, JUNE 30, 2015
    [Marketing] Fear of Feedback Needs a New Perspective
    We marketers always say to end every post with a call-to-action and the easiest way to do this is to ask a question. By Karen Wilson. Every day when I go online, I meet a virtual smorgasbord of opinions, perspectives, and topics. It’s a feast for my brain and it’s one of the best parts of being online—I love being a part of respectful, intelligent dialogue. Because I’ve worked mostly with small businesses that often have little to no experience using online tools, it’s pretty clear the fear of feedback is very, very common. . Fear of Feedback Can Lead to Conversation.
    [Marketing] How to Save Time on Competitor Social Media Reports
    Today, we most often help companies take their content marketing and social media to the next level by uncovering ways to optimize strategy, operations, channels, tactics and metrics. What we like best about RivalIQ is that it is built from the ground up to save marketers, agencies, and consultancies like ours TIME. Customized Comparisons of Successful Social Content I created a competitive set (RivalIQ calls this a “landscape”) of a few friends who are marketing/social media bloggers and speakers who are also active on Twitter. I It’s super useful software. Youtility even!
    [Marketing] Are You Trying Social Media Contests to Promote Your Conference? [CASE STUDY: AILA]
    For its 2012 Annual Conference, AILA asked its members to help with marketing efforts.  Lindsay Curcio is an attorney who has been practicing immigration law since 1990. In addition to her practice, Lindsay is an adjunct professor of immigration law at New York Law School. Camille Mackler has been practicing immigration law since graduating from New York Law School in 2006.  She is also active with advocacy efforts and is the founder of the photo blog Immigration in Pictures ™. Both Lindsay and Camille are active members of the American Immigration Lawyer’s Association (AILA).
    [Marketing] Are you ready for Social TV?
    After some back and forth, he noted that he hoped to change my mind and that he would send me a copy of his book (co-authored by Stacey Shepatin ), Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (Amazon Affiliate Link) when it came out. You are in marketing. This post contains video, please click here if you are having trouble viewing. couple of months back, I was in a discussion over my head on social television with some folks. You are looking for tie ins for your advertising program. You are a tech geek.
    [Marketing] Welcome to The Facebook Studio
    Facebook Studio is split up into six separate parts: Gallery: Showcases Facebook marketing campaigns that have been approved by Facebook’s five step submission process. The subtitle is resources for marketers and it explains in detail of all of the marketing tools available on Facebook including Pages, Ads, Sponsored Stories, Places & Deals as well as the Facebook Platform. Submit: This is where you can submit your Facebook marketing campaign for approval to be included in the gallery. The last time I checked the gallery included over 70 ads.
    [Marketing] Great Content Is The Least Of Your Worries
    As you know, utilitarianism marketing , is a huge part of my second business book, CTRL ALT Delete , and still remains a vastly untapped opportunity for brands. " Functionality is all of the small, smart and simple ways that your marketing creates value to the consumer by removing layers of friction and adding in thousands (hundreds?) or little things that make the experience of the utility that much easier and fluid than anything else they had used previously. marketing department. utilitarianism marketing. The natural answer is: create content. Utility. brand.
    [Marketing] You Will Love Danny Brown
    If his name sounds familiar, you may know him through his founding of the 12 for 12K Challenge , a social media for social change campaign, or for co-founding Canadian marketing firm Bonsai Interactive. Many thanks to long-time commentator and fellow web writer Danny Brown for publishing a guest article of mine on his blog recently. wrote a 243-word piece with a desire to share with his blog readers. If curious what I wrote, head over there to read my thoughts why bloggers are ignorant. also write a blog from my city council desk. Contact me today: Twitter | Email | 978.558.0008.
    [Marketing] Move beyond questions to engage your community
    From a commercial perspective, the easier marketers make it for their target audience to respond, the more time users are spent on their site, exposed to their brand and thinking about their product. Throw in your own personal story before asking the question and you may strike gold. I’ve gotten many great conversations started that way in the community I manage. It is quite effective. But I am noticing a trend among bloggers, some that I really respect, and that is ending e very blog post with a question. Come on! Not for every post.  See what else you can do to keep us engaged.
    [Marketing] How to Implement the rule of 3 in your business
    In Romancing the Brand , the author discusses a rule of marketing call the rule of 3. While it’s a marketing rule, it also applies to customer service. Romancing the brand is an excellent book for understanding the relationship of branding to marketing. also learned some interesting history around the marketing of particular brands such as coke, dos equis, and other brands. If you are a business owner or marketer, you’ll find this book useful for helping you understand how to create a relationship between your brand and your clients. Blog busines
  • KIKOLANI  |  FRIDAY, MARCH 15, 2013
    [Marketing] Fetching Friday – Resources Mashup & Seals on a Surfboard
    Content Marketing Essentials 2013 – A huge interactive infographic on content marketing. How to Use SlideShare to Generate Leads – Here’s how to use SlideShare as part of your visual content marketing strategy. The State of SEO: The Experts Weigh In – Part III – The SEO experts weigh in on link building, digital media, web development and e-mail marketing in the third part of the state of SEO series. The Resources Mashup. On Kikolani. Here are 10 tools you can use for free or cheap for a limited time plus some best practices. Fetching Friday
    [Marketing] What businesses can learn from video games
    You need to be curious about your market, your customers, your competition, everything. I love playing video games. Right now I’m playing Metal Gear Solid 3 and Max Payne 3. It’s one of the activities I do to unwind from a busy business day, but it’s also one of those activities that I sometimes use to inspire my approach to business. What can businesses learn from video games? 1. Be prepared. In a video game you have to be prepared. In business its the same. Being unprepared can be more costly to a business, because of what it can cost in time and income. 2. Be smart.
    [Marketing] The Top News Sites on Blekko
    With Blekko officially launching this week the new search engine is getting a lot of attention particularly in the search marketing community because of SEO data it provides. There is a good overview of Blekko’s SEO Tools on Search Engine Land so I won’t go into detail on that here. But I was curious to compare the data provided for major news sites. I’d previously done this for SEOmoz domain authority and page speed so I thought I’d add Blekko to the mix. For the purposes of comparison I pulled the hostrank, inbound links and site pages data for 30+ major news sites. 6,726,137 747,573.
    [Marketing] Seven Ways to Win Big with a Contest
    Leverage data from the Shaw’s loyalty card: According to Malcolm Fauds, SVP of Marketing at Bzz Agent , “Companies are missing an opportunity to track permissioned data schemes in order to better target customer experiences.” In the case of Shaw’s, alert me when the products I buy frequently are being promoted for double points rewards. Today’s guest post is written by Anne Weiskopf.  . Shaw’s supermarkets (part of the SuperValu chain) launched a holiday giveaway in November worth more than $15 million in prizes and money saving offers across their 169 stores in five states.
    [Marketing] Here's an Easy Way to Sell More.
    Availability in most markets is not the problem, the customer can source a product by making a few clicks. Social media can help with all the stages of this process; you can see what people are searching for, you can see the sentiments, you can see the potential market. "How do I increase sales?". "I seem to be working harder and harder yet it is not reflected in the sales numbers?". "My only way to increase sales is to cut prices". Three sentences that three different people offered me when I asked why they needed some coaching. The issue here is simple. Tweet this ).
    [Marketing] How A Search Online Is Connected To Facebook
    Social Media marketing is only going to grow. We have been hearing a lot lately about Facebook. What it means to individuals as well as businesses. Most of us understand basically what Facebook is. It is a way to stay connected with family and friends and to keep current on events in their lives. That is correct. What a lot of us don’t understand is how it will actually help businesses just by staying connected with friends. In nearly every aspect in our lives we depend on the references or opinions of others that we do trust in order to make informed and responsible decisions.
    [Marketing] Statistics Show Social Media Is Bigger Than You Think
    Source: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results. Source:  “Marketing to the Social Web,&# Larry Weber, Wiley Publishing  2007. Source:  “Marketing to the Social Web,&# Larry Weber, Wiley Publishing  2007. by Erik Qualman. Is Social Media a Fad or the biggest shift since the Industrial Revolution?  Welcome to the Social Media Revolution: Stats from Video (sources listed below by corresponding #). More than 1.5 Source: U.S.
    [Marketing] Wondering If Mobile Technology Kills Creativity
    In the long run, this could fizzle out and not have a real effect on the creative market. However, if mobile technology stays at its current pace, there is no telling how this creative market will work out. When he's not blogging, Ari helps brands improve their digital media marketing. This is a guest blog post by Jordan Mendys. Over the last decade we have seen a rise in mobile technology and mobile applications like never before. This gives cell phone camera users instant access to distribution for their work. competed for critical feedback. Got a question? Need help?
    [Marketing] 5 Surreal Articles on Blog Mastery
    10 Content Marketing Goals Worth Pursuing. It’s been a surreal week girls and boys. For the last couple of years I’ve been hanging out on the Y-List of Social Celebrities. This week for 15 minutes, I hung out in the A-List foyer. Thank you to everyone who nominated Pushing Social for the Social Media Examiner Top 10 Social Media Blog list.  We made it. Now let’s get back to creating compelling stories that attract readers, do good, and earn a profit. Blog Spotlight. love showering love on folks that take their blog seriously. Here’s how to get your love.
    [Marketing] Obvious Human Emotions
    Are you testing your marketing for the obvious human emotions it brings up? Tags: marketing thinking Look at the faces in these two Facebook ads served to me at the same time. The ad on the top is some angry woman with her face all wrinkled into disapproval, waggling her finger at me. The ad on the bottom is a smiling guy surrounded by people obviously crowding in to get closer to him. Both stir up obvious human emotions, and both have a message to go with it. That ad says to me, “I’m disappointed in you. I’m not happy with you. I am scolding you.&#.
    [Marketing] Social Pearls Before Swine
    In this case the swine is represented by those that “fear&# innovation that comes from “pearls of wisdom&# offered freely by the “markets of conversations&#. The term “pearls before swine” comes from the Sermon on the Mount, a famous speech given by Christ to his disciplines. It means that people should not waste pleasant or good things on people who will not appreciate them. In the time of Christ, pigs were regarded as unclean animals in the Jewish faith, so in a sense, the term refers to giving great things to beings which are not worthy. for more info go here [link].
    [Marketing] Gin and Topics: Rich People Shoplift and Look Better Instantly
    If you haven’t already, don’t forget to drop by and vote for the Marketing In the Round G2 logo. It snowed! It snowed! It snowed! We got TEN glorious inches! I’m so happy. Now the cross-country skis I got for my birthday last year (11 months ago) can finally come out of their wrapping and go for a spin on the lakefront. Happy, happy, joy, joy! know that has nothing to do with Gin and Topics, but I’m so excited. I’ll tone it down now and bring you the top five stories and videos of the week. 5. Walgreens Turns to Paid Bloggers. It’s all-around bad. 4.
    [Marketing] How to Choose What Social Media Space to Focus On
    Hubspot’s The Social Media Content Calendar every Marketer Needs even has a template for you to fill in with your schedule. How to Create and Schedule a Social Media Marketing Plan – Buffer. How to Choose the Best Social Media Sites to Market Your Business. A brand new week and day 8 of our 31 Days to Build a Better Blog challenge ! Let’s get started. Today it’s all about social media, and the role it plays in your blogging. hope you’ve been enjoying the podcast so far – I’d love to hear your feedback in the comments.
    [Marketing] Is Social Media Strategy Required or Redundant?
    Participation in these (or other) social outposts are tactics used in service of a social media strategy, which in turn is in service of a marketing (and sometimes customer service/retention) strategy, which is one element of an overall business strategy. Everything in life, business, marketing, and social media has an opportunity cost. I don’t have a problem with  Guy Kawasaki. enjoy his books. His track record in business is substantial. We have friends in common. But on the subject of social media strategy, we disagree in every possible way. Is that the right approach?”)
    [Marketing] What 100 Million Active Twitter Users Means to Business
    Twitter has been both the easiest and hardest nugget to crack open as a business and marketing tool. Even with a good following, the ability to blast out links with marketing messages has not demonstrated a strong return unless the news is breaking or controversial. Everyone has known that Twitter has been huge for a while. Today, we got to look into some hard numbers showing just how involved it has become with 9-digits worth of active Twitter users online. Over half of them log in daily. What does it mean for business? That’s what 100 million active users means.
    [Marketing] No One “Consumes” Social Media
    Ever notice the phrase “consumes social media&# or a variant of that in market research and social media wonk discourse ? Image by ugod. Of course, media consumption as an idea matches our consumer economy, but the idea is a bit off. Think about it, no one “consumes&# social media. No one goes home and says, “I think I’ll consume Facebook for three hours.&# “How about some Disqus or Quora at dinner, this is boring.&# Or, “Can I have some Flickr for that blog?&#. Dominance in media form is passing. Just a movie? Or just a mobile check in?
    [Marketing] Thanks To All That Supported the Habitat Tool Drive
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Thanks To All That Supported the Habitat Tool Drive Sonnhalter  recently completed a local tool drive for Habitat for Humanity for the Cleveland area. Im the master of one trade, founder of a B-to-B marketing communications firm to companies that target tradesmen in construction, industrial and MRO markets. “The Sonnhalter Tool Drive was a huge success! take my survey [link]. Blog at
    [Marketing] 5 great articles you may have missed (May 21-27, 2012)
    Here is a roundup of my five favorite articles for May 21-27, 2012. 5 New Twitter Tools to Boost Your Marketing by Leon Widrich (Social Media Examiner) 4 Content Curation Tools for Faster News Discovery (Copy Clique) The tyranny of low price by Seth Godin (Seth’s Blog) 5 Ways to Make It Easier for People [.]. Great Resources Carolyn Hax Charlie Gilkey Seth Godin social media Social Media Examiner
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    More from Convince and Convert 7 Critical Elements of Your Social Media Strategy More Is More – A Social Media Case Study Social Media is a Samaritan not a Savior Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) How Not To Use Social Media (The Arkayne Blog) Tagged as: marketingprofs , social media , social media az , social media metrics , social media ROI , social media strategic plan , social media strategy Did you enjoy this blog post? Sessions start October 5. Because tools will change.
  • SPIN SUCKS  |  FRIDAY, JUNE 22, 2012
    [Marketing] #FollowFriday: Paul Roberts
    What I found most interesting is he comments that in training clients, the bullet points on the slides won’t change, but the conversation around why you should blog, what it entails, why the commitment is necessary, and how it’s not just about writing, but you also have to market it has changed. I have a friend, who I met in the comments here and then continued getting to know via the various social networks, named Paul Roberts. Paul, if you don’t know him, is a fellow communications professional. He also, until very recently, was an avid blogger. What do you say, Paul?
    [Marketing] Great news for Facebook page security
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious?
    [Marketing] Web Video's Challenge of Inventory, Portability
    Back in 2007, when Netflix was not streaming, the opportunity was available, in my opinion, for Apple to seize the market, through introducing a subscription service. Similarly, YouTube's tie-in with the Android Market has also embraced the cloud for streaming video. As I wrote in June, you can rent films on the Android Market, and watch them on YouTube from any computer. But both flareups circumvented the real trajectory of Netflix making a choice to decrease its attention on the physical media world, one I publicly said I walked away from this Spring. Not me.
    [Marketing] Does the PR industry need better leadership?
    It’s why I decided to enter into the PR industry in the first place instead of some of the other digital marketing disciplines out there. Tweet. I was interested to see this week a live debate by the two candidates for the CIPR presidency. The debate was being trailed by Philip Sheldrake on Twitter and he was also asking for possible questions for the two. The responses were mixed. She did however acknowledge the importance of training, which is another positive sign. Do we need more than the grassroots? And perhaps this is partly why I’m less interested in membership itself. Tweet.
    [Marketing] Women like Pinterest, measuring and Instagram
    case for analytics: If you’re not measuring, you’re not marketing – this is a great read for anyone who likes to talk about measurement and why it is not important; also good read for small business owners and PR pros looking for reasons on the importance of measurement. Marketing strategy: be where others are not – Christopher Penn might be one of the smartest dudes out there in terms of digital marketing. Pepsi and Red Bull Talk Instagram Activations – with Facebook’s acquisition of Instagram, many marketers are now looking at the network as a new social channel.
  • TWIST IMAGE  |  FRIDAY, JUNE 26, 2015
    [Marketing] Your Brand Is A Learning Space
    Not all marketing can or should be direct response. It seems so basic, but it's a massive marketing initiative that few brands have truly spent enough time working on. It's a platform that is ever-growing, ever-valuable and ever-evolving into the channels that best suit the target market. content marketing. target market. How much more content does the world really need? Sure, the world had advertorial content back then, but it was nothing like the media landscape of today. We're seeing it everywhere. There's an opportunity here. Thank technology. advertorial.
    [Marketing] Free Ebook on Business Blogging
    Blogging is the engine that drives your digital marketing activities. truly successful digital marketing strategy involves blogging well, and blogging often. It is the content generation that bolsters your SEO, the posts you share to your social media accounts, and the voice of your company on the internet. If you don’t pay the proper amount of respect to your blog, you’re going to suffer for it in the long run. Wikimotive has written a limited-edition eBook called ‘10 Business Blogging Blunders’. In this one, you’ll learn: Some blogging best practices. And More!
    [Marketing] How I Make Thousands of Dollars Per Month Online
    DJ’ing Internet marketing Driving Reading useful, non-fiction books Socialising with friends Going clubbing (I think my record is around 36 nights out in a row, mostly with Diggy ) After I have these written down, then I’ll do the same for fears and problems I have in my life, or I’ve had in the past. When I first started building websites, I would pick keyphrases that received around 5,000 exact searches per month to decide that a market was large enough for me to enter. Find a market or audience that has a specific need. Home What the F ? Thanks Oscar!
  • DIGIGEN  |  TUESDAY, MAY 4, 2010
    [Marketing] Twitter Launches New Embed Feature
    Nevertheless, I thought I would write about both today and with Twitter’s launch of their new embeddable tweets they are going to get a quick note here too. Embeddable features have always been a useful addition to YouTube videos, enabling the dynamic spread of great videos across blogs or other websites. However, Twitter has always had the problem, or we have always had the problem with Twitter, that we need to copy and paste or screenshot a page, to get those valuable tweets which we want to talk about. This is great as it enables quick reference of tweets without any massive effort.
    [Marketing] Improving Employee Adoption for Enterprise Collaboration
    Proper marketing and internal communication. I can’t tell you how many times I have spoken with managers at large enterprises who tell me about their great collaboration initiatives but when I speak with non-managerial employees they admit that they “never heard of anything,” this was the case with one of the largest casino companies on the Vegas strip! Leverage your marketing and communication teams to help make this a big splash and don’t be scare to make this fun. Evolving the way we work takes time. Use and encouragement from managers. Brands.
    [Marketing] #ASAE11 iPad app rants and raves
    like that I can select sessions (which will show up on the dashboard) and even add my own items to the agenda–I put in my Marketing Section Council Meeting on Saturday. True confession: I destroy conference programs. Ironic, considering all of the hours I used to put into creating them back during my conference management days. But they’re big, heavy, and complicated. usually only need a few pages from the book, so I tear out that day’s agenda, and leave the rest in my room. But this year will be different! This year, I will be using the new #ASAE11 iPad app. Woohoo! 
    [Marketing] Huge thanks on our one year anniversary
    It was a New York Times, Wall Street Journal and Amazon bestseller, and strategy+business voted it the Best Marketing Book of 2011 , which was hugely encouraging. So as we look back over the last year, we feel excited about the progress, so grateful for your support, and committed to double down our efforts to help brands become more purposeful and non-profits become better marketers to improve the lives of others. At the risk of sounding like an old man, it’s amazing how time flies. And every effort by an individual or an organization makes a difference.
  • SOSHABLE  |  TUESDAY, MAY 7, 2013
    [Marketing] Introducing Wikimotive Podcasts!
    It’s going to focus on digital marketing interviews, webinars, and other informative (and hopefully entertaining!) Our first guest is digital marketing veteran and legendary car dealer advocate Jim Ziegler ! Next week we’re going to hold a live webinar where we’ll teach you how to give yourself an SEO evaluation using only free tools, and the week after that we have friend and automotive marketing  pro Keith Shetterly! We have some exciting news here at Wikimotive today. We’re starting a new podcast channel! segments., we hope you listen!
    [Marketing] SAY What?
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Why Mobile Marketing is Essential for Your Small Business | Main | I Agree with Mark Zuckerberg » September 22, 2010 SAY What?   Those that follow the herd, as many do in the stock market - often find themselves getting slaughtered. Market Postion TypePad serves a niche.   Those that follow the herd, as many do in the stock market - often find themselves getting slaughtered. Market Postion TypePad serves a niche.
  • ENGAGE  |  FRIDAY, APRIL 18, 2014
    [Marketing] Take the Leap: 3 Reasons Storytelling is Worth the Risk
    I’ve attended many content marketing and communication conferences in recent months. Okay, wise guy: Then why don’t more organizations—and the content marketers who want to help them—actually tell compelling stories? Maybe too many. All of them have had at least one thing in common: A “storytelling expert” who, with the aid of entirely unnecessary social science research, extols the virtues of stories as a communication device. Now, I can think of lots of animals that could use a lesson on the importance of storytelling. But humans? We invented stories! Stories involve heroes.
    [Marketing] LinkedIn Recruiting
    LinkedIn – Business Development Market Successfully In Today’s Interactive Environment Social Media Attack Plan LinkedIn – Branding. We will talk today about using LinkedIn for recruiting purposes in the final installment of our series Are You LinkedIn ? LinkedIn is more evolutionary than revolutionary. It is primarily a tool to help employers fill the pipeline quicker with qualified candidates, and a tool to help the candidate stand out above the crowd. Expand your network with an eye toward your future needs. Your success will depend upon the  quality of your network.
    [Marketing] Once In a Lifetime, Same As It Ever Was
    told you my opinions on the market, but still covered news from companies like Zite, Flipboard, The Cadmus and others, considered to be competitors. A four-day gap here is not without precedent, but something I don't like to do. Even with my announcement on Thursday of joining Google to help the growing Google+ project , I promised you this blog wasn't going anywhere, and that remains true. But I took a few days off, to help the family over the weekend, to spend time with good friends Sunday, and yes, to get started in Mountain View officially yesterday. Others were even more ambitious.
    [Marketing] Fake It Till You Make It
    All of the crazy, hot Marketing agencies on the market today started out as a small handful of people who had the skills and the ability to fake it until they made it. marketing agency. Let's face it: not everybody has the high level of skills to really deliver the goods from day one. I was listening to Howard Stern the other day. He was interviewing Aerosmith front-man and new American Idol judge, Steven Tyler. Stern asked Tyler if he knew growing up that he would be a rock star. " You have to believe in yourself and what you're doing. even when others don't. content.
    [Marketing] Five Reasons I Lost Readers in 2010
    Michael Schechter is the digital marketing director for Honora Pearls , a monthly columnist for JCK Magazine, and the founder of Gen-Next Jewelers.  He also steals and shares your best ideas and quotes on his Tumblr blog, Smarter Than I Am. like me.  A lot. Normally I would just blame this on you guys.  I mean why not, it is perfectly rational and it means I don’t have to change. However, today it appears that I am having a lucid moment (I miss these). Take a shot whenever I talk about that new thing I’m doing. Each sentence is very shiny, perfectly wonderful and amazingly useful to you.
    [Marketing] An Interactive YouTube Campaign By Tipp-Ex | Mindjumpers
    Let me introduce another example of successful use of YouTube advertising that combines these two experiences… Tipp-ex, leader on the European market of correcting products, has created a fun interactive YouTube campaign featuring a hunter and a bear, offering the viewers to choose what ending they want to see by changing the title of the video – thanks to Tipp-ex of course! We can’t get enough of it. The first one lets the audience choose the ending – and the next step– of the video story by choosing different options. You can even try the f word and see what happens.
    [Marketing] Can You Understand Popular Culture, If You Don’t Consume Popular Culture?
    It’s an existential question because I am ‘the marketer who went off consumption’, turned my back on mass (lowest common denominator) media and traditional (inside-out, push-based, interruption-driven) marketing, and refused to see people as single-dimensional consumers who have only one reason to exist: consume more. Instead, I wanted to explore an approach to marketing that was rooted in a more holistic view of people, as consumers, but also as citizens and community members. The only honest answer is: no, not really. Share this on
    [Marketing] IE8 Coming to a PC near you
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Some of us might still be using it. Some of us brave types moved to IE7 because of the “gadgets&# Microsoft had added to it. Now IE8 is on the doorstep and will be walking in very soon. Why should I get IE8?
    [Marketing] AOL Newsroom: A Model for the Future or Shades of 2001?
    Hitwise Reports News and Media’s Share of Search-Referred Traffic Declining Social Media Dominates 2010 PR Planning, But SEO Increasingly in the Mix Help Haiti: News Sites Promote Ways to Donate { 1 comment… read it below or add one } Chuck March 4, 2010 at 2:12 pm it’s my perception that AOL is going to be dumping heap loads of content on the market, whether written by professional writers or Indian sweatshops in the next few years in order to rank and sell adsense. Are you sure you want to write that article, Dave? Is this a good thing? Done right, I say absolutely.
    [Marketing] The Four Primary Types of Social Media Strategy
    It’s no coincidence that co-founder Chris Heuer is the original proponent of participation is marketing on the social web. This seems pretty easy, but there’s a fine line between serving and spamming, which most inexperienced marketers cannot delineate. “Smart marketing all around,&# said Susan. 4) Empowerment: The hardest of all forms of social media strategy, empowerment assumes that the organization will commit to building a far flung community. Image: Water chess board by cozmicberliner. Comments may be used in the final edition.
    [Marketing] The Importance of Stories
    TAGS: greatest job in the world , importance of a story , queensland tourism bureau , story marketing , telling stories This entry was posted on Monday, November 23rd, 2009 at 3:11 am and is filed under Marketing Strategy , Social Media Marketing. dj adelaide now, i want one of those shirts lol and yes, i agree, it was a very good marketing strategy! The whole idea was to give on person the opportunity to be the caretaker for the Queensland islands.  The shirt by itself was absolutely meaningless but the story behind it is what was interesting.  ALL RIGHTS RESERVED.
    [Marketing] Welcome to the new TheWayoftheWeb
    Then almost 3 years ago, I found myself setting up as a freelancer to provide content and marketing to a small group of clients which has since grown – along with my business which now involves partners and a network of specialists employed on various projects for businesses based in the UK, Europe and America. It needs to feature the insight of everyone involved, and become a hub for growing small and large businesses through effective content and marketing. Now it’s the start of a new era.
    [Marketing] Adult Problems Suck. I Blame Drew's Cancer. #BlameDrewsCancer
    Search marketing and analytics blogger +AJ Kohn is also undergoing chemotherapy treatment, and +Sid Burgess has had his own round with cancer. I quickly glossed over it during my first post of the year , when I said "Adult problems can be a real pain," but I''d be skirting around some big issues if I didn''t go deeper on some very real drama that in years past would see me aggressively pounding the drum to draw attention to their pain , hoping to rally others to their cause. And that sucks. year after, we were delighted to learn Drew had been declared cancer free. Cancer is no joke.
  • ENGAGE  |  TUESDAY, JUNE 12, 2012
    [Marketing] 4 Awesome Mobile Websites to Learn From
    An SEO niche site that is extremely popular for web marketers, Search Engine Land recognized that they don’t need an app. In the rush to develop a mobile app, too many organizations are overlooking an even more basic need: a mobile-friendly website. Your website – the one that visitors find in search engines, follow links to in social media and from other sites, and visit when clicking links in your emails – is likely to be the first interaction point your audience has with you from their mobile device. Think about the last time you were checking Twitter on your iPhone.
  • ENGAGE  |  SATURDAY, JULY 7, 2012
    [Marketing] Google+ Fails and Brand Inspired Tattoos: Week in Content for July 7, 2012
    Tattoo marketing is hitting the streets and people are lining up to get inked with their favorite brand’s logos. Well for some of the stats you may not be too sure of, the Social Media Marketing Manager of Samsung lays them out in this slideshare presentation. Innovation Plus Opinion Brand branding Content (media) Content Marketing creativity Facebook Google information overload Media Statistics Social Media technology TwitterAnother week has passed, and if you passed out from the crazy amount of heat this week, here’s what you missed. Google+ fails to win over our hearts.
    [Marketing] A Quick Thank You to Evan Carmichael and Team
    Within about 20 minutes, Evan had replied, apologizing for any issues and advising that his marketing manager, Marija Sekularac , would look into it. Something a lot of businesses seem to forget… A Quick Thank You to Evan Carmichael and Team originally appeared on Danny Brown - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. When something goes wrong, how it’s resolved says a lot about the person or business. Evan Carmichael and team fall squarely in the latter category. recently became an author over at
  • SPIN SUCKS  |  MONDAY, JUNE 25, 2012
    [Marketing] Add User-Generated Sites to Your PR Toolkit
    Abbie Fink  is vice president/general manager of HMA Public Relations, a full-service marketing communications firm in Phoenix. This week our guest posts focus on adapting the traditional to the new.  The week will culminate on Thursday with a  webinar on How to Socialize Your Newsroom. Today: News release distribution by  Abbie Fink. . I’ve been doing public relations for a very long time. Since 6 th grade , actually, when I helped organize a picket in front of the elementary school to protest the administration taking away our graduation dance (we got it back, by the way).
    [Marketing] Facebook: Too Big to Fail
    In June, 1990, the FTC launched a probe into allegations that Microsoft and IBM were colluding to corner the PC software market. billion and a market cap of over $250 billion. You have to wonder why the Obama administration isn’t hinting at a bailout for Facebook in the event that the social network’s latest privacy kerfuffle threatens the very vitality of the global poking grid. There are Facebook user protests and even predictions that this will cause a mass exodus of users and the eventual shuttering of Facebook as a going concern. But ultimately, what will change?
    [Marketing] comScore Report: Twitter Usage Exploding in Brazil, Indonesia and Venezuela
    percent) rounded out the top five, while countries in Latin America and Asia Pacific represented many of the remaining top markets, including the Philippines (14.8 Top 20 Markets by Twitter Penetration - June 2010. What’s interesting is that an analysis of Twitter usage via mobile for the six mobile markets currently reported by comScore (U.S., million people) accessed in a month via the browser on their mobile devices, outpacing each of the European markets. comScore, Inc. This is an overall increase of 109 percent over last year. million users.
  • SOCIALFISH  |  TUESDAY, MAY 13, 2014
    [Marketing] HR Reinvention: A Strategic + Interactive Conference for HR Leaders
    For years data has been used in sales and marketing functions to measure current and past results, and even predict future events. Guess where Jamie Notter and I will be on May 22?  In Omaha for HR Reinvention. HR REINVENTION: WHAT IT’S ALL ABOUT. Human Resources is at a crossroads. HR can no longer sit on the sidelines, watching others play the game. Time for change is upon us. Human Resources must evolve as a serious partner in the business, one that links values and value-creation with people and practices. HR must emerge as a fearless leader. At the end, we will be different.
    [Marketing] 2011 Spin Sucks #FollowFriday Recommendations
    Margie Clayman can be found on Twitter and blogging at Social Media, Marketing, & Musings. Woo hoo! It’s the last #FollowFriday of the year. Last week I listed the January through June #FollowFriday friends. Today I’m listing the July through December recommendations. Actually, I don’t know that Shrek started July off (though it would be easy for me to figure out). just divided the list in half so last week there were 22 and this week there were 21. That’s all the math there is to it, but it should divide pretty equally. With that nonsense, here they are.
  • TWITIP  |  MONDAY, MARCH 15, 2010
    [Marketing] HOW you are Communicating is Almost as Important as WHAT you are.
    mixed marketing communications firm based in Southwest Florida. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Samantha Scott @GetPushing Samantha is the Grand Poobah (President) of Pushing the Envelope, Inc. HOW you are Communicating is Almost as Important as WHAT you are Communicating. Most users of Twitter and other social media sites would agree that it’s about communication. What does that mean? Are you doing that – exchanging thoughts and opinions? Not very much.
    [Marketing] Show 335 - Fixing Bubbles, Crashes and Capitalism
    Show 335 of  The Engaging Brand leadership and marketing podcast  is ready  just for  you. Are stock markets good! Are the stock markets as they are today outdated for the knowledge economy? Are future stock market crashes inevitable? How you can listen to the Engaging Brand. 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast. 2) You can subscribe to the show via  iTunes  or. 3) If you use a different podcatcher then you can subscribe using the following  RSS Feed.  .
    [Marketing] Good to Great: How You Can Become a Level 5 Employee
    Granted, Arment Dietrich is a digital marketing firm so we look for people who can already use web and mobile technologies. I first blogged about this for Becky Johns on her “Required Reading&# from PRWeek blog. So if you read it over there, move along. There is nothing new to see. Unless you feel like visiting the comments, which are always interesting and don’t always have anything to do with the post. I can’t help it. My friends are crazy. She challenged readers to think about how you can become a level 5 employee, even if you’re not at the top of your game yet. 
  • SOSHABLE  |  TUESDAY, MAY 22, 2012
    [Marketing] What the Heck is and What Does it Mean?
    At this point you’ve probably heard something about  At first I heard people say that it was going to go up against Facebook and Google+, even though anyone with a cursory knowledge would know that it’s not the case.  I also have colleagues tell me that this shows that Facebook is getting into search engine marketing, but I think that’s not the case either. This would directly attack Google and hopefully cut into their market penetration.  But, what, exactly, is it?  Right now, it looks sort of like Pinterest or a social bookmarking site.  And that’s because
    [Marketing] Big Announcement! @BlueFocus @MNBurgess to Deliver #TEDx #TEDTalks @TEDTalks #socbiz
    Blue Focus Marketing CEO Cheryl Burgess (@ CKBurgess ) and I first began fleshing out the idea of personal branding and celebrating one’s passions during our work on our Amazon best-selling book, The Social Employee. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. May 10, at the Two River Theatre in Red Bank, New Jersey. My thanks again to the organizers of this TEDx event.
    [Marketing] Brand influence vs Consumer influence – Who will win the fight.
    It’s the technology in the hands of almost ALWAYS CONNECTED PEOPLE that make it so powerful.” by Harvey Blume Find On Facebook Fan Page SMC Co-Founders Of: Visit SOCIAL MARKETING FORUM   SMC support: Lifestream #Wall Street : Money Never Sleeps - has anyone seen it yet? Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Brand influence vs Consumer influence – Who will win the fight? February 15th, 2010 by Giedrius Ivanauskas Leave a reply » Share The power of the consumers in social media can be deceiving.
  • LOUIS GRAY  |  THURSDAY, JULY 14, 2011
    [Marketing] Apple's Jonathan Ive Gains Fake Google+ Account
    Apple is well-known for its veil of silence when it comes to secrecy and a virtual vacuum of participation when it comes to social media and blogging, with the occasional exception like senior vice president of product marketing Phil Schiller's Twitter account. Note: After some fun, the account has been deleted. My skepticism throughout was valid. Is this Apple's Jonathan Ive on Google+? want to believe, but am skeptical. The veracity of Ive's Google+ account is questionable, unfortunately. His profile photo is the first result for his name on Google images. So there's that. Also odd?
    [Marketing] 3 Tips to Making Your Small Business Big in 2012 [Guest]
    List the items that sold the most or the marketing scheme that brought in new customers to your company. Guest post written by Kathleen Hubert. Tips to Making Your Small Business Big in 2012. Making a small business into a large success is not as challenging as it might seem. Dreaming of creating a big business from that small company that is currently running and bringing in profits is only the first step in achieving the goal. Following three simple rules can help bring in big successes in 2012 that will ultimately result in creating a big business. List Successes. Make a Plan.
    [Marketing] Youtube Makes Interactive Gallery
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Tips for Making a Consistent Social Media Effort Social Media Marketing Policies and Education: The Employee Perspective » Youtube Makes Interactive Gallery Posted by Anne Herngaard Sep 8th, 2010 Tweet You may remember Youtube’s user-generated film project called Life in a Day which I wrote about earlier this summer. As a smart way of showing all the footage, Youtube has created an online interactive gallery on their channel.
  • KIKOLANI  |  THURSDAY, JUNE 21, 2012
    [Marketing] 3 Forums with CommentLuv-Like Functionality
    Digital Point – Search engine optimization and marketing forum. One of the ways that I promote my most important blog posts, like my massive post on 40+ Tips on How to Become a Social Media Rockstar , is through commenting on blogs enabled with CommentLuv. There are a ton of awesome lists of CommentLuv enabled blogs out there. But what about forums? Sure, you might be thinking CommentLuv only works on WordPress, so how can there be CommentLuv enabled forums? The answer is there are not, not official ones anyway. You can see what I mean in the following example. Happy forum posting!
    [Marketing] New Social Media Research Uncovers the Big Problem for Businesses
    In this project, they interviewed 600 consumers about where and what and how they want to intersect with brands in social media, in both a marketing and customer service context. What you want social media to do for your business, and what real people want and expect from businesses in social media are fundamentally different. This expectations disconnect and dissonance is the nucleus of all that is wrong and difficult about social media from a company perspective. In Q4 2014, Hubspot released new research called The Social Lifecycle. different social platforms. click to tweet.
    [Marketing] Fix My Blog Episode #1 and How to Turn Your Blog into Santa Claus
    I have two awesome blog marketing goodies for you today. Check it out: Fix My Blog Episode #1 is Ready The first episode of Fix My Blog is ready to for you to watch. During this episode we will be reviewing RTJ Financial’s blog. These guys had the moxy to submit their blog and take their “constructive” criticism. This is a great example of doing what it takes to get better. I had a great time reviewing the blog and the 30-minute video is filled with practical advice you can use to get more readers to your blog. You need to be at this event. The event is free. Social Media
    [Marketing] Long-Term Growth
    It might be good for a marketing effort or social media campaign, but it's bad for a community. On a call with a potential client last week: "We gained 10,000 members in the first month " That's not a good thing. 10,000 members in the first month is bad. 10,000 members in one month is too many. Most wont ever make a contribution. You can't build relationships and a community culture with that many people joining at one time. You can't convert that many into active members. 10,000 members will prevent you from developing a community culture. 
    [Marketing] The Social Network – the story of Facebook
    It’s the technology in the hands of almost ALWAYS CONNECTED PEOPLE that make it so powerful.” by Harvey Blume Find On Facebook Fan Page SMC Co-Founders Of: Visit SOCIAL MARKETING FORUM   SMC support: Lifestream #Wall Street : Money Never Sleeps - has anyone seen it yet? What do you think about the idea to make a film about Facebook? Previous Entry: Are you here to make friends? You can leave a response , or trackback from your own site. Advertisement blog comments powered by Disqus Top Videos Previous Entry Are you here to make friends? Valid XHTML 1.0 Transitional | Valid CSS 3
    [Marketing] The Age of the Sycophant
    Instead of dialogue, we have “ social propaganda &# designed to convince the sycophant to buy products, subscribe to questionable services, market their heroes trying to build businesses, and in the worst cases, defend offended parties via the flash mob. less a year to blog about ideas that indirectly support someone else’s market stature, and have no clear path to develop their own blog topics and thinking. Examples like this content marketing pyramid can be found throughout the social web. Sycophant – A self-seeking, servile flatterer; fawning parasite.
    [Marketing] 6 Ways to Right Size that Big Blogger Ego
    Try telling everyone that you are an Internet star in the marketing blogosphere. Since you’re reading this blog, attend something not marketing related like HTML 5, Ruby on Rails, or cloud for the enterprise. Ever find yourself or one of your blogging friends suffering from a case of big blogger ego? Let’s be honest, this happens much more than anyone would like to admit. When you spend all day online with thousands, tens of thousands, or even hundreds of thousands of followers, it can become easy to take everything too seriously. false sense of importance takes hold.
    [Marketing] Starting a Blog: 20 Attainable Steps to Epic Success
    Regardless of how well you know your buyer personas or Google analytics, putting effort into growing a business blog is critical in modern marketing. Finding the right keywords to target in your content marketing is a challenging process, but it’s entirely possible with the help of Google Analytics or an alternative tool. Many marketers’ plans for starting a blog have been derailed when they quickly realize they have no idea what to write about. Social media promotion can turn your company new content marketing strategy into a highly-trafficked marketing command center.
    [Marketing] Just a Small Deluge of Data - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 16 Jul 2009 Just a Small Deluge of Data Saw this today in a presentation given by Google. It comes from " The Social Data Revolution." " Can anyone confirm if this is true? Regardless, it's food for thought. attention attention crash data Permalink Tweet Comments 5 Comments Jul 16, 2009 Paul Swansen said.
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