COLIN ALSHEIMER | TUESDAY, AUGUST 25, 2009
[Marketing] 5 Reasons Why I Hate Social Media
Colin Alsheimer Digital & New Media Strategist About Lifestream Contact How to Pitch Me Guest Post Guidelines Disclosures RSS Feed Twitter Facebook 5 Reasons Why I Hate Social Media By Colin – 11/07/2009 Posted in: Social Media , internet marketing Share Weve got hurdles to overcome Its easy to gush about how wonderful social media is. When youre spending your time on a primarily one to one marketing platform, you have to account for the sometimes inordinate amount of time it takes to be successful. 2. Too many players in a market thats only so big. Shared.@agardina
SCOTT GOULD | FRIDAY, AUGUST 27, 2010
[Marketing] What Is Social? Well…
Everything I do keeps coming back to it – whether it’s learning, event design, social media, marketing, church, relationships – social is right in there. What with starting work this week on a manuscript for a book – “Social being the working title – I want to share some of the content that I will make up the backbone of the book that I haven’t made public until now, as it’s been reserved for paying clients only. If you can’t see the above slideshow, click here , or see it directly on Slideshare. Social is a big topic for me.
GEOFF LIVINGSTON | WEDNESDAY, MARCH 23, 2011
[Marketing] As Journalism Weakens, the Fifth Estate Strengthens
While objectivity may be compromised from the onset, this career paid Fifth Estate member sheds a new more fact-based light on the term content marketing. Pre-order Geoff Livingston’s Welcome to the Fifth Estate today! The weak economy and the evolution of Internet media have done more to shake up traditional journalism than any other events in the past 60 years. Online news is now surpassing almost every media form in the United States with the exception of local TV, according to Pew. And in 2010, forty seven percent of Americans read news on their phones!
DIVA MARKETING BLOG | MONDAY, AUGUST 31, 2009
[Marketing] Martha Stewart's Twitter Recipes
This weekend I was writing a post about how people are using Twitter as a marketing tactic (coming soon). Sidebar: Martha Stewart Living Omnimedia Marketing VP feel free to "steal this idea" and post on marthastewart.com. As often happens I got lost in the research. This time the sidetrack was on @marthastewart. Girlfriend, did you know she's posting 140 character recipes? Before I knew it I had copied most if not all of them. For your cooking and dining pleasure a tweet merged blog cooking post! Perhaps I'd turn it into a video cook-off contest. Appetizers.
SOCIALFISH | TUESDAY, JULY 17, 2012
[Marketing] Are You Trying Social Media Contests to Promote Your Conference? [CASE STUDY: AILA]
For its 2012 Annual Conference, AILA asked its members to help with marketing efforts. Lindsay Curcio is an attorney who has been practicing immigration law since 1990. In addition to her practice, Lindsay is an adjunct professor of immigration law at New York Law School. Camille Mackler has been practicing immigration law since graduating from New York Law School in 2006. She is also active with advocacy efforts and is the founder of the photo blog Immigration in Pictures ™. Both Lindsay and Camille are active members of the American Immigration Lawyer’s Association (AILA).
SOCIALFISH | MONDAY, NOVEMBER 26, 2012
[Marketing] Quote of the week: online communities and complexity
From Rachel Happe in this post : I believe that online communities address the growing flash points where the complexity of markets clash against the complexity of organizations. They provide a comforting human dynamic to individuals whose world feels like a big, confusing and illogical machine, chewing them up and spitting them out. Online communities are, in essence, the test labs for what it means to ‘do business’ in this new connected and complex era and with it they are creating new forms of negotiation, organization and balances of power. Potluck
BRASS TACK THINKING | MONDAY, FEBRUARY 7, 2011
[Marketing] The Now Revolution Has Landed
even saw some folks around the Marketing Profs Digital Forum this past week in Austin carrying copies around. Although we’re doing some interesting things on the website , Facebook page , and via digital marketing, the primary promotion for the book is coming via a whirlwind series of events where either or both of us are talking about The NOW Revolution and its core lessons. The tour kicked off last week in remarkably chilly Austin at MarketingProfs Digital Marketing Forum , and continues tomorrow at Online Marketing Summit in San Diego. What an exciting week!
SMALL BUSINESS MAVERICKS | TUESDAY, AUGUST 16, 2011
[Marketing] CRM for the SMB
Today’s CRM market is filled with many systems that are appropriate for the small business owner. Salestrakr5 – This web-based solution is ideal for the SMB owner looking to better align their sales and marketing teams. Salestrakr5 offers lead management, sales pipeline management, email campaign management, and many other features to help sales and marketing automate their processes. It offers basic CRM capabilities, with its strongest features centered around marketing automation. By Lauren Carlson. But times have changed. Sage ACT! Lauren Carlson.
JUGNOO | THURSDAY, JULY 11, 2013
[Marketing] Unhappy with Social Media Measurement?
And Adobe reports that 52% of marketers are frustrated because it is so hard to measure ROI in social media. Marketers aren’t alone in their disgruntlement. What this tells us is that brands may be spending time creating content and marketing in their social media channels, but not actively responding to existing customers (representing repeat business) in the medium of their customers’ choice. You’re not alone…. At the end of the day, how many visitors did we get (prospects)? How many contacted us (leads)? So some questions to ask are: 1. – and 3.
MY CREATIVE TEAM THINKING | TUESDAY, MAY 5, 2009
[Marketing] Links - 5/5/2009
Tags: Email Marketing Advertising
CONVINCE & CONVERT | TUESDAY, MARCH 19, 2013
[Marketing] 9 Tools to Improve Social Media Productivity
Follow Ian on twitter @iancleary 9 Tools to Improve Social Media Productivity is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Do you find that the daily demands of social media promotion are increasing? Our time is our most precious asset and social media is great at eating into it! Thankfully, there are several wonderful tools that can help. Here are 9 social media tools that will help you save time and improve your productivity. 1. Manage Your Relationships More Efficiently With Nimble. Automate Blog Post Delivery With Dlvr.it. account. 3.
SPIN SUCKS | TUESDAY, AUGUST 14, 2012
[Marketing] Get the Kids Off the Phone and Meet in Real Life
Janet Tyler is co-CEO of Airfoil , a top technology PR and marketing firm with offices in Detroit and Silicon Valley. Today’s guest post is written by Janet Tyler. The brats of the digital world— Twitter , Facebook , LinkedIn , Pinterest and a brood of other social networks—will spend all day talking at us if we aren’t careful. Communication pros spend big chunks of their time conversing on these social sites, treating them like kids – nurturing, taking their pulse, measuring their height and weight, and testing their temperature. Let Go of the Kids.
SOCIALFISH | THURSDAY, JUNE 20, 2013
[Marketing] CIOs – on the frontline of the war for 21st-century talent?
” More: “Two-thirds of CEOs would rather see their CIOs involved in making money rather than saving money and one vital area for collaboration is sales and marketing. However, when comparing relationships between IT and other departments sales and marketing is the area in need of most improvement with three-quarters of CIOs believing there is room for improvement. Either way the budget traditionally reserved for IT is moving in the direction of other departments such as sales and marketing. ” Read about it here. ————-.
WAXING UNLYRICAL | TUESDAY, JANUARY 4, 2011
[Marketing] How Pink Panties Heralded India's Social Media Movement
As the social web penetrates virgin markets, improvising on what is exclusively perceived as an urban commodity, the next big thing could well be the semi-urban populace. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. “User engagement is the buzzword just seeping its way through every CEO’s checklist. Awesome. Shall We Tweet?
SOCIALNOMICS | TUESDAY, JULY 31, 2012
[Marketing] Customer Relationship Management (and CRM) is Going Social
That’s why I was thrilled to join marketing and analytics superstars Leslie Poston , author of Social Media Metrics for Dummies and founder of Magnitude Media , Paul Gillin , B2B marketing expert, and Taulbee Jackson , CEO of Raidious , for CRM and Marketing webinar hosted by Social Media Today. encourage you to check out the full presentation, moderated by CRM expert Brent Leary , titled “ Next Generation CRM: Social Media Management and Marketing ”. Over the last five years, a shift has occurred in customer relationship management. Taulbee echoes this sentiment.
TWIST IMAGE | MONDAY, JANUARY 21, 2013
[Marketing] Three New(ish) Trends In Digital Media
Pushing this trend forward will be the increase in influence marketing. influence marketing. Life after Facebook , Twitter , Instagram and YouTube ? Can't imagine it, can you? There are a handful of new social media tools, channels and applications that could be giving way to newer ways in which consumers connect. Not just to one another, but to brands as well. One thing is becoming increasingly clear, startups are coming up with new and fascinating things to do with technology and it is making its way into a newer way to think about how we're all connected. Match Game. content.
JEFF KORHAN | SUNDAY, NOVEMBER 20, 2011
[Marketing] Picture the Intangible to Build It
My next project happens to be a book to help mainstream small businesses make the most of social media and Internet marketing – a diverse group that typically expects practical examples and a step-by-step approach. It is impossible to create anything that you have not clearly imagined. How does your imagination work? Do you have a process that enhances your effectiveness for achieving pragmatic results? Visualize From Beginning to End. This works not just with technology, but for any creative endeavor that starts with the intangible. Now that gives you something to think about.
TRADESMEN INSIGHTS | THURSDAY, JULY 17, 2014
[Marketing] Trade Shows: Are You Taking Advantage of the Media Opportunities?
Industry trade shows are terrific opportunities for connecting with industry trade editors who are attending the trade shows to report on the latest and greatest happenings in their markets. By Rosemarie Ascherl, PR Foreman, Sonnhalter. Industry trade shows are much more than just a chance to get out of the office and mingle with prospective customers, answering questions about the newest product launches, with aching feet and dry mouths. Here are a few ideas to take advantage of the editors’ presence: 1. Schedule editor meetings at your booth. Chances are they will be.
CONVINCE & CONVERT | FRIDAY, NOVEMBER 27, 2015
[Marketing] How Ford’s Instagram Campaign Encourages Fans to Drive Safely
Get more content like this, plus the very BEST marketing education, totally free. Author’s Note: A special shout out goes to Scott Monty , for sharing this campaign in his This Week in Digital blog post , which is worth signing up for. While we often hear about the dangers of texting and driving, Ford has taken to its Instagram account with an ongoing series of simple yet powerful images to remind fans that activities like “liking and driving” also fall under the lens of distracted driving. Go further responsibly. Please, don’t like and drive. Go further responsibly.
BARE FEET STUDIOS | TUESDAY, OCTOBER 12, 2010
[Marketing] Keynote: The Social Web Is More Than Tweets the Eye | Bare Feet Blog
Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > HowTo , Social Media , Speaking > Keynote: The Social Web Is More Than Tweets the Eye Keynote: The Social Web Is More Than Tweets the Eye by Roxanne Darling on October 11, 2010 I wanted to push the limits of the garden-variety talk on Social Media last week when I presented the keynote address at the Hawaii Social Media Summit. Mahalo Yasmin Dar. Incorporate Rich Media.
SOCIAL MEDIA NETWORK MARKETING | FRIDAY, MARCH 4, 2011
[Marketing] Emails Are Part Of The Social Media Environment
Email Marketing could be on principles of Social Media What is your take. Social Networking and Sites / Media is not confined to just the Social Sites like Facebook, Twitter, LinkedIn and so on. Ofcourse it is this and much more. For instance it is email as well. What would your take be for emails? Would you say that email is part of the Social Media environment? Well lets for a moment step back and take a bird's eye view of what perhaps is Social Media. Social Media comprises of us humans interacting on a common usually open platform / sites like for instance Facebook.
IT'S JOSIP NOT JOSEPH | MONDAY, MAY 31, 2010
[Marketing] How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5)
by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 How will Gen-Y change the world? The answers are endless. Clear your mind.
IT'S JOSIP NOT JOSEPH | THURSDAY, JUNE 3, 2010
[Marketing] How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 3 of 5)
by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 They are also supposed to reflect the mindset of many of these Millennials.
DIGIGEN | FRIDAY, MAY 20, 2011
[Marketing] Cultural Brainfood
At The Brooklyn Brothers, we regularly get together to expand learning, meet new trends and try to understand the more interesting things that are hitting global markets. We call these sessions “Cultural Brainfood and they really are that, sessions which feed our brains with new stuff. The sessions are run by three people: - Sarah Cotterill & Vicky Simmons. Two of the rising stars of the industry and at the forefront of the new type of digitally-led creative. You can see alot of their thinking coming out in Cultural Brainfood. Matt Springate. Here it is. Enjoy.
WEB METRICS GURU | FRIDAY, JUNE 10, 2011
[Marketing] FollowerWonk new features
Did a custom slice and dice report of my followers - haven’t yet figured out what to do with that information but I have really thought FollowerWonk was one of the better platforms for finding Influencers, esp by Geo-Location, and perhaps not been as well known or marketed as it could have been. Wrote about F ollowerWonk at Webmetricsguru.com last year and they have a small mention in my book. Followerwonk has some new features and it’s always a pleasure for me to use Followerwonk because the platform is both easy to use, but extremely powerful, for what it does. And so on.
MINDJUMPERS | THURSDAY, AUGUST 5, 2010
[Marketing] Danish CSR Initiative on Social Media Meets Criticism
It is also criticized that Energi Nord in the end makes their marketing more aggressive, inviting their community to participate in events. Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved
SPIN SUCKS | FRIDAY, JANUARY 27, 2012
[Marketing] Gin and Topics: #McFail, Chobani, and Social Media
Well, I guess I have to do a real Gin and Topics this week that is all serious and PR/marketing focused. Why, you ask? Because NO ONE sent me funny videos this week. Here I sang your praises last week and then you let me down this week. Bah humbug. So you’re going to have to think this week. No fun for you! If you want out of intellectual prison, you should send me videos or funny stories to feature next week. 5. Radical Copycatting of Pinterest. When Paul Sutton and I debated the merits of Pinterest earlier this week, Karen Rocks alerted me to Pinspire. Go ahead. ” 1.
SHIFT DIGITAL | FRIDAY, MAY 25, 2012
[Marketing] Why Handing Over The Social Media To A Intern Is A Bad Idea
He essentially said to hand over the social media tasks for your business to a college intern, and seemed to imply that using social media for marketing is a waste of this business owner’s time. know I live in a bubble because I work in the field of digital marketing, but I was surprised that there are still prominent business leaders out there like Mr. Gotz that are not taking social media seriously. Get educated on the shift in marketing that social media has caused, and what best practices have changed because of it. Don’t think promoting, think relationships.
CITIZEN MARKETER 2.1 | FRIDAY, JUNE 27, 2014
[Marketing] 45 Things I’ve Learned in My 45 Years on Earth
content marketing social media do good life lessons self reflection The other night, I was flying back from the west coast and found myself on a flight without wifi and in a rare situation where I was fairly caught up on e-mail/work. Instead of sleeping or reading my latest issue of Rolling Stone , I got thinking about how lucky I was 45 years into my life and all of the things that I had learned along the way. I was skeptical at first that I could come up with 45 lessons (to match my age) but low and behold once I started writing they managed to flow. On everything. Seriously.
JEFF KORHAN | MONDAY, APRIL 18, 2011
[Marketing] Engage and You Will Get What You Want
If you learn how to apply this principle to your content creation - you will be more effective with your social media marketing. It's also a great way to approach your social media marketing - creating a new article, video, or Facebook page or blog post. One of the secrets of the universe is you get what you most and least want. . Jump and The Net Will Appear. When speaking to an audience, I have learned that when I trust my expertise and preparation, the right words will come to me. What often happens is I deliver something better than what I prepared, and that's pretty exciting.
WISDOM LONDON | TUESDAY, JANUARY 4, 2011
[Marketing] Ever Wondered About….Pummelvision? « Wisdom London
For marketers and communicators, it could provide a tool with which to create and share a really quick and slicker-than-average asset, for free. Wisdom London Creative Communications is our world… « Ever Wondered About…Quora? Ever wondered about…Usability Testing? » Ever Wondered About… Pummelvision? What is it? Really simple: Pummelvision lets you grab photos from Flickr, Facebook, Dropbox and Tumblr, put them all together and create a slideshow video. Or as Pummelvision puts it, “make your life flash before your eyes”. Why should I care? link] [.]
WRITTENT BLOG | THURSDAY, DECEMBER 12, 2013
[Marketing] 7 Breaking SEO News Updates that Will Take Your Business to New Heights
While most of these tweaks go unnoticed, we’ve recently weathered an abundance of rewrites and changes that could affect how your company approaches your content marketing strategy. To help you stay informed about the ever-changing inbound marketing landscape, here are 7 pieces of critically-important SEO news: 1. This is undoubtedly mobile marketing at it’s best! 5. Prior to 2012, the tool bar was updated on a quarterly basis, allowing SEOs and content marketers almost real-time access to their site’s authority in the eyes of Google. Google to Index App Content.
TAYLOR MAREK | WEDNESDAY, SEPTEMBER 9, 2009
[Marketing] #102: Trim Expenses, Daily Time Management, and Can you hear me?
and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me #102: Trim Expenses, Daily Time Management, and Can you hear me? Technology : Can you hear me?
LOUIS GRAY | FRIDAY, FEBRUARY 4, 2011
[Marketing] Yahoo! Hires Hotmail Vet to Manage Mail, Flickr, More
Douty, whose Linkedin resume includes stops at Moxie Software and Groopix after Microsoft, joined Hotmail in June of 1996 as the first businessperson at the company, running marketing, product, sales and business development, he said. fight is no longer for search market share against Google. While most of the recent personnel news surrounding Yahoo! Joining the purple people on Monday was Steve Douty, one of the first five employees at Hotmail during the Web 1.0 Mail, Yahoo! Messenger , Yahoo! Groups , Flickr and Yahoo! Answers. Like its counterpart at Google, Yahoo! property.
MOBILEGROOVE | MONDAY, FEBRUARY 11, 2013
[Marketing] #SocialTVConf Highlights You Need To Know: @WhatleyDude @TiffanyStJames @SecondSync
Peggy adds: James’ presentation (below) is packed with insights and straight-talk you would expect from an industry veteran and social media marketing authority. Watch for Social TV to be the next ‘big thing’ now that Twitter is on the action, snapping up the social TV analytics company Bluefin Labs, a company that has cracked the code on how to track how people are talking about brands and TV shows on Twitter. The timing could be better to recount the news and views from SocialTVConf, a conference cleverly dedicated to this hot topic that made its debut in London.
TWIST IMAGE | THURSDAY, MAY 29, 2014
[Marketing] How To Be A Recognized Authority
would never call myself a "rock star," but my bio has this line it: " Marketing Magazine dubbed him the ''Rock Star of Digital Marketing'' and called him, ''one of North America''s leading digital visionaries.''" digital marketing. marketing magazine. Do you define yourself as an authority in your industry? Does it really even bear repeating that if you''re the only one who is recognizing yourself as an authority that you may, in fact, not actually be one? We see it all of the time. cringe. Not just for you. but for me as well. Maybe it''s me.
JOEY STRAWN | WEDNESDAY, NOVEMBER 24, 2010
[Marketing] Trust Agents UnReview
Tags: Blog UnReviews book review Chris Brogan Julien Smith marketing social media Trust Agents unreview
BILL HARTZER | THURSDAY, JULY 31, 2014
[Marketing] Danny Goodwin Leaving Search Engine Watch as Editor
“They want to help marketers do their jobs better. Danny Goodwin, the Editor of Search Engine Watch , is leaving Incisive Media. Mr. Goodwin has been at Search Engine Watch since 2007, and is going to work for LinkDex. This was first announced on Webcology this afternoon on WebmasterRadio.FM. According to Mr. Goodwin, When he started in 2007, “he had two editors above him, and he has been the only paid full time editor/writer for the past year or year and a half. There has been a budget focus by the London team for a while now. ” What is the purpose of the search media?
FIREBELLY | FRIDAY, AUGUST 26, 2011
[Marketing] ESPN Bans Breaking News From Twitter
The cable TV industry isn’t a thriving market anymore, and pushing more people to watch instead read tweets may be a smart business move, or even just linking to the story on ESPN’s page rather than giving all of the information in tweets. ESPN – every sports fan seems to hate it, yet watches it religiously at the same time. Now the worldwide leader in sports wants to push its reporters away from Twitter. Reporters like Buster Olney and Tim Kurkjian are very known for breaking news on Twitter. ESPN released a new social media policy this week putting a stop to it.
CONVERSTATIONS | TUESDAY, JANUARY 25, 2011
[Marketing] Is Your Social Media Plan Ready for the Super Bowl?
Grocers prepare early with seasonal marketing plans akin to Halloween candy sales and Fourth of July picnics. The Super Bow l has become a national holiday of sorts. Any establishment with a big screen TV prepares a party-like atmosphere in hopes to draw big crowds. And off course, it is Black Friday/Black Monday-like franzy for Online betting experts. But what of the small business and social media? It's one thing to talk about or write about the Super Bowl, whether it's the game or the ads (before and after the show) -- or how social media will be incorporated in each facet.
CHARLENE LI | WEDNESDAY, NOVEMBER 24, 2010
[Marketing] How open are you? Conduct an Openness Audit to find out. - Founder.
With the unemployment rate so high a lot of employers are not respecting employees they are making them work harder, longer and often they do more work and get paid less. (b) Share consistently and build trust – I have always gone to people who work for me when I am working on a new proposal or marketing program but that is rare from what I have heard. Connect with Charlene Home | Blog | Open Leadership | Groundswell | Engagements | News | About Charlene Copyright © 2010 Charlene Li | Privacy | Disclosure Digital Marketing Partner Conduct an Openness Audit to find out.
SOCIALNOMICS | THURSDAY, JANUARY 29, 2015
[Marketing] How Construction Companies are Leveraging Social Media
From the local coffee shops to Fortune 500 companies, social media will play a large role in nearly every business marketing plan this year. The Construction Marketing Association might surprise you. These are surprising statistics for an industry that was once primarily fueled by word of mouth marketing. No longer can you rely on simple print advertisements or word of mouth; you’ll need to take a strategic, dynamic approach to marketing. One thing in 2015 is quite clear; social media isn’t going anywhere. Ask for participation. Become a thought leader.
FRESHNETWORKS | THURSDAY, JULY 8, 2010
[Marketing] Developing a European social media strategy
An issue for many brands who are developing a social media strategy is how they translate what they do in one country into other markets in which they operate. The social media landscape is different in each country – Facebook is not always the right tool, you need to understand what is right in different markets. The position of a brand is different in each market – your brand may be different in different countries and your aims in each might change. And in doing this we have looked at organisations who have done this well. And those who have done it badly.
FRESHNETWORKS | WEDNESDAY, MAY 5, 2010
[Marketing] Online PR and reputation management
Organised by B2B Marketing , the seminar will teach you how to: Develop a ‘push’ strategy so you can better manage your brand’s reputation and influence market opinion. Other speakers at the seminar include Melanie Seasons and Charley Hayes from Online Fire and Sam Dorney from IAS B2B Marketing. Tags: Jo Stratmann Online PR Social Media charlie osmond FreshNetworks Internet marketing social media user-generated-content Web traffic Website website traffic word of mouth And how do you use the social web to increase your visibility and coverage?
TWIST IMAGE | MONDAY, JANUARY 23, 2012
[Marketing] Thinking Smarter
Marketing innovation? marketing innovation. I've been thinking a lot about thinking lately. know, that's very "meta" of me. When was the last time you spent five minute thinking about not only how you learn, but where it's all taking place? People often laugh when they hear that I am reading all of my books exclusively on my iPhone with the Amazon Kindle and Apple iBooks apps. In fact, most people scoff at the notion (as if I'm doing some kind of retinal damage or that it's heresy). It's too bad that most people don't realize this and/or take advantage of it. Hardly.
LAUREL PAPWORTH | THURSDAY, JANUARY 14, 2010
[Marketing] Hotels and Social Media Travel Tourism
HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Next time I will book direct with the hotel and check FIRST that what they advertise “free internet doesn’t come with such ridiculous marketing spin. HotelsMag Top 2010 Marketing Resolutions. 3. Firmly establish the direct online channel as the centerpiece of your marketing strategy. Maintain strict rate parity across all marketing channels and maintain a best rate guarantee. Aaah Holidays. Who’d ‘ave ‘em eh? How was your January?
PUSHING SOCIAL | FRIDAY, MAY 14, 2010
[Marketing] Why Facebook Is Breathing Easier These Days…
Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social Why Facebook Is Breathing Easier These Days… by Stanford on May 14, 2010 Spread it! Share Email This Mark Zuckerberg must be sleeping easy these days. Sure he is being cussed out daily by a hornets nest of Facebook purists, a few hip Senators, and the soccer mom here and there but life is pretty good. Well, he doesn’t have to live in the “capitalist closet any longer. He had his coming out party at the F8 conference where he basically flipped the privacy cabal the bird. You too!
UNSPOKEN | TUESDAY, MAY 13, 2014
[Marketing] Is Social Media Frustrating?
Social Media Marketing: You’re Doing It Wrong. While browsing for news recently, I came across an article from NBC News that was titled “ Why We’re Not Satisfied with Social Media.” ” Of course, my interest was piqued because it would certainly seem like people are, in fact, satisfied with social media. After all, it’s hard to deny the popularity of social media sites; they have more than a billion users combined. Social media seems to have filled a void for many people. I’m not sure that we knew that void was there. Social media could be to blame.
SOCIAL EMAIL MARKETING | TUESDAY, JUNE 14, 2011
[Marketing] First Social Media Training Workshop Program by Red Chair Group in Europe
Olivier Blanchard, author of the book ‘Social Media ROI’ and marketing expert with several years of experience in social media in large companies will deliver a full training programme. The second edition of the Social Media Day in Belgium will take place in Antwerp on June 30, 2011. There are no. Industry news
SOCIALNOMICS | MONDAY, DECEMBER 31, 2012
[Marketing] Three Things Your Brand Needs to Be Successful In Social Media in 2013
Just look at Amex who isn’t a social media expert per say, but they started rocking it across social media channels, using guest bloggers to bring in expertise, and offering their small businesses the content they need to be successful in their markets. So you’ve read about what your brand resolutions should be, what social media goals you should consider, and what to do and not do over and over again…but do you really know what your brand needs to be successful in social media this upcoming year? cannot emphasize this enough – hire native, hire native, and hire native.
SPIN SUCKS | SUNDAY, OCTOBER 7, 2012
[Marketing] The Three Things, Edition 2
Chris Baccus , who used to be the head of digital and social media at AT&T, and I have had a long running discussion on the marketing effectiveness and stock value at Facebook. Welcome to the second edition of The Three Things! We had a fairly decent first edition last week so we’re moving on to week two. I’m using the same image as last week because I think it’s hilarious and because Shrek (am I allowed to publicly call you that?), Howie , and I don’t yet have a photo together. If you’re not a subscriber, what is wrong with you? Michael on Macs. I
CONVINCE & CONVERT | TUESDAY, JUNE 12, 2012
[Marketing] 3 Common Facebook Ad Mistakes Everyone is Making
There are so many options for marketers, it is a bit like flying the space shuttle for many of us. For many Facebook marketers we are having to learn how to create good Facebook ads by creating a few bad Facebook ads first. Facebook ads are a very powerful tool. We just don’t quite know what we are doing yet. But there are plenty of best practices and lessons to take note of to help improve that learning curve a bit. Make sure your business is not falling victim to these very common Facebook ad mistakes. 1. Targeting Non-Fans. The data does not lie. The campaign is smart.
ATOM THOUGHT | MONDAY, JANUARY 5, 2009
[Marketing] eCommerce Chargebacks and Remedies
Million ONLINE Leads Market for BFSI Sector in India! Not for Social Media Marketing! Tags: Digital Feature Digital Focus chargeback credit card cybersource Digital Marketing E-COMMERCE online fraud According to a recent report (Oct, 2008) by CyberSource (a leading payment & risk management services company), a record USD4B were lost due to online scams by online retailers in 2008. The silver lining in the above is that retailers have managed to restrict the percentage fraud under 1.5% since 2006. What is Chargeback? Processing Errors. 2. Customer Dispute. 3. Remedies.
TWITIP | WEDNESDAY, MARCH 24, 2010
[Marketing] How to Get Ignored on Twitter
despise the marketing get rich quick. Now we have a surge of people telling others what they ought and ought not to be doing on Twitter, and the evolution (from “what I am doing at this very moment to engaging and self-marketing) is fascinating to me. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Jared OToole @jaredotoole Founder of Under30CEO.com. Inspiring people to start businesses and leading them to success in the online world. Who wants that?! thanks!
CONVERSTATIONS | MONDAY, APRIL 14, 2014
[Marketing] Pop-Up Shop at a Networking Event?
Marketing Small Business At almost every local networking event or association workshop, there is a vacant table among the vendors and partners. Those vacant tables could be an opportunity. Often, these tables are the result of no-show vendors or slow sales by the host. Empty tables make the vendor area look less valuable. Offering to fill a table provides the host and registrants with a more robust event. With a laptop or tablet, some business cards or other collateral , and a friendly smile, you can create and relate with a new set of customers and colleagues.
CONVERSTATIONS | THURSDAY, JANUARY 2, 2014
[Marketing] Visual Displays on BlogTalkRadio: Friday 01/03/14, Noon ET
Marketing Small Business Social Media We go “on air” at BlogTalk Radio each Friday at Noon ET with a 15-minute delivery of tips, tools, and hot topics. This week’s show: Visual Displays – Online & Offline. Next week’s show: Finding a Social Media Workflow in a Busy Day. Last week’s show: Resolutions or Three Words? What Will Drive Your 2014? archive). On this week’s show , visual displays are as important online as offline, and display merchandising is now crossing over to where offline and online co-exist. Consider leaving a comment!
CONVERSTATIONS | THURSDAY, JUNE 6, 2013
[Marketing] Small Steps Leading to Big Outcomes
Marketing Mobile & Local Small Business Video Taking small steps – even if seemingly insignificant - can lead to big outcomes. Remember the teachings of Mr. Miyagi: Can''t see the video in your RSS reader or email? Click Here! It’s great to be thinking about the big picture, but remember big pictures are composed of small pixels. Putting your phone number is above the fold on every web page you have in your inventory. Making your phone number “Click-to-Call” for mobile devices. Creating a simple product and a submission form for visitors.
CONVERSTATIONS | TUESDAY, DECEMBER 28, 2010
[Marketing] This One is About You (But What's in it for Them?)
Blog Coach Business Marketing StoriesThis post is about you. Yes, you. Not me. And isn't that how it should be most of the time? Think of the best adverts on TV and in magazines. They tell stories with words or visuals. They tell stories or provide information that resonates with the viewer or reader. The best ads aren't so much about the company, but about the customer. What's in it for them? Are you doing this with your blog posts, newsletters, videos? It can be hard sometimes, after all, instictively we know ourselves better than our customers. Keep that up. What's in it for them?
CONVERSTATIONS | MONDAY, AUGUST 23, 2010
[Marketing] Brunch n Brains: Using Social Media to Build Brand You
Tags: Branding Brunch n Brains Conversations Lunch n Learn Marketing Slide Social Media
BILL HARTZER | TUESDAY, APRIL 24, 2012
[Marketing] Search Engine Optimization Tip: Your Heading Tags Should Include your Keywords
Talk to someone who has over 10 years of website marketing experience who can steer you in the right direction, not just someone who is going to try to “sell you” search engine marketing or website marketing services. Lately, it seems as though many people have been concerned about over-optimization when it comes to search engine optimization of their web sites. Rightly so. There is some concern, especially since Google has been testing the over-optimization filter yet again. These are the headings for the body of your web page. contact-form-7].
THE WAY OF THE WEB | MONDAY, OCTOBER 22, 2012
[Marketing] Nice video to refuel your creativity on Monday morning
Let me know if you like the idea of an email full of creative, marketing and technology stuff from around the web in your inbox. Mondays can be somewhat unpleasant as you stare down the barrel of a week of work and deadlines. So this two minute video might give you a bit of inspiration to keep working on your creative projects. Ira Glass on Storytelling from David Shiyang Liu on Vimeo. Buffer. Creativity
PR AT SUNRISE | MONDAY, DECEMBER 6, 2010
[Marketing] 6 Tips To Kick Start Your Next New Business Presentation
” Elizabeth Sosnow develops and oversees implementation of strategy for large clients in financial and professional services, with a particular emphasis on the legal, insurance, marketing services and consulting industries. Guest Post New Business business digital media Marketing Request for proposalPR veteran Elizabeth Sosnow provides personal insight into what it takes for a successful new business presentation. When I was around 23, I was given an opportunity to be part of a presentation to a prospective client. Well, I was, and am, an earnest soul. ” 5.
GREG VERDINO | MONDAY, JULY 6, 2009
[Marketing] First we'll land on the moon. Then we'll buy blouses.
Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « Coopetwition gives two soda giants bubbly feelings | Main | Search ads are now more clickable than ever » First well land on the moon. This blog looks at trends in media and marketing, as these industries grapple with the changes being brought on by disruptive technologies, new business imperatives and the rise of the empowered consumer. Then well buy blouses. What do you think 2049 holds in store?
LOUIS GRAY | SATURDAY, DECEMBER 25, 2010
[Marketing] 2010 In Hardware: Top Ten New Gadgets In Our Home
Keep in mind that this reflects my personal experience and preference, and doesn't suggest one is any more "successful" than the rest in terms of sales or market penetration. It starts on the fly with full access to the Android Market, and actually fits in your jeans pocket, or inside jacket pocket. While it doesn't come with full Android Market, it has proven extensible, so I would watch this space closely. 7) Google Chrome CR-48 Notebook Reviewing or ranking my experience with this 2010 device isn't really fair. The order may surprise you. Turns out I got it today.
MOBILEGROOVE | MONDAY, FEBRUARY 6, 2012
[Marketing] M-Pulse: Chetan Sharma Talks Mobile Commerce, Payments & 2012 Mobile Predictions Survey Results
Chetan has some solid advice: If AT&T and T-Mobile inject marketing dollars into the launch, then Lumia could see a similar growth trajectory to the one that catapulted Android Droid (via Verizon Wireless) into the center of the action. Additionally, a landmark report on the retail sector by Millennial Media , a leading independent mobile advertising and data company, and consumer research conducted by comScore, confirms the massive mobile marketing (and commerce) opportunities for prestige brands. Will 2012 be the year of mobile commerce? Who, what, where, when & how?
MOBILEGROOVE | THURSDAY, MAY 13, 2010
[Marketing] Podcast: Taptu Reports Mobile Web Growing Faster Than Apps; Will Visual Search Take On New Meaning On Touchscreen Devices?
Appleapp growth trails behind the Android Market, which is growing at an annual rate of 403 percent (after getting off to a slow start). Taptu draws from handset sales and market research from Gartner and Piper Jaffray to document this trend– another good reason to download the report.). Taptu, the search and discovery engine that indexes touchscreen content, reports that the Mobile Touch Web – websites and destinations created specifically for access via touchscreen devices such as the Apple iPhone – has grown 35 percen t since last quarter. KEY TAKEAWAYS. VIRTUAL ROUNDTABLE.
BRASS TACK THINKING | FRIDAY, AUGUST 27, 2010
[Marketing] Contextual Laziness
Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Contextual Laziness August 27, 2010 | by Amber Naslund View Comments Today’s post is a guest post from our friend and tack-minded cohort Matt Ridings, Founder of MSR Consulting, and a thought leader on integrating social media into the realm of Relationship Marketing. He blogs over at Techguerilla , and you can find him on Twitter at @techguerilla I recently had the pleasure of finally meeting Jeff Pulver in person. Not so fast.
TWIST IMAGE | WEDNESDAY, FEBRUARY 2, 2011
[Marketing] Your Digital Footprint Is Muddy
senior marketing executive recounted to me a story of a very well-known individual in the Social Media space and how their engagement unraveled because of the very channels they were hired to help the company with. marketing executive. You may have the best of intentions, but pay close attention to the digital footprints that you leave behind. They can often be muddy. True story: someone recently reached out to me for favor. In all truth, this would benefit them much more than it would me, but they are a good acquaintance, and I have a hard time saying no. We agree to a meeting.
TWIST IMAGE | WEDNESDAY, APRIL 10, 2013
[Marketing] The Complexity Of Simplicity
When news began to leak after the market closed that Penney was ousting Johnson, the stock, which had closed at $15.87 in the regular session, climbed nearly 13 percent to $17.88 in after-hours trading. Perhaps his strategy was met with friction from the existing customer base, maybe his marketing strategy was off, but here''s the thing: JC Penney was in need of Johnson (or, at least, a reinvention). marketing strategy. stock market. Nobody said it was easy. nothing is simple. but alas, money complicates things. Shedding skin. This is where things get selfish.
CITIZEN MARKETER 2.1 | MONDAY, FEBRUARY 8, 2010
[Marketing] Hey AT&T, if it Ain't Broke.
Citizen Marketer 2.1 Useful information on how to add "social" into your marketing mix with measurable results. "3G" is little more than a marketing slogan, as the 3G experience is widely different among carriers. 11 minutes ago chrisbrogan.com What We Do Inside Third Tribe Marketing - Ever wonder what we do inside Third Tribe? We help people improve their marketing. days ago Social Media Marketing Whats #NewTwitter? Oh yeah, Ill also talk about new things Im learning too. promise it will be worth your while. Yup, I just said it. Aaron. It he.
PR AT SUNRISE | WEDNESDAY, NOVEMBER 30, 2011
[Marketing] For the Non-Techie PR Pro: How to Better Understand Social Media and SEO
Nikki Parrotte is an assistant account executive at public relations and marketing firm CRT/tanaka. “Experience is life’s best teacher.”. Never have words been so true, but when it comes to technology, what you lack in experience, you can gain through simple self-teachings. This, like anything of value, takes loads of time and energy. Luckily, I’ve taken the first step for you. Here’s what I’ve found: You may think you know social media … but you don’t. Track social media and public relations-focused blogs using Google Reader (your new best friend!) Search Engine Opti-what?
IDACONCPTS | TUESDAY, FEBRUARY 22, 2011
[Marketing] Using Linkbait to Build Traffic And Subscribers
This is a guest post by Neil Jones, head of marketing for eMobileScan a leading providers of handheld computers and barcode printers, including the Zebra tlp2844. Blog marketing build traffic link bait linkbaitTo many link bait is one of the best ways to promote a website and improve its rankings in the search engines. If you can create relative useful and informative content that can answer a question or solve a problem that people are having then it is inevitable that they will stick around and consume more of what you have to say. Features of a Sticky Website. Website brand.
NOWSOURCING | MONDAY, MAY 12, 2014
[Marketing] As Digital Goes into Storytelling Mode, Infographics can tell a Rich Story and Promote Branding
An infographic we created for Cloudant—” How to Win Big in the App Market ”—is a good example: Hothead Games had released the top “sports” cell phone game, with 80 million matches played and 20 games opening per second. A March 2014 Nielsen Study, commissioned by inPowered, “ The Role of Content in the Consumer Decision Making Process ,” uncovered that consumers depend on trusted, expert content to make purchase decisions 5 times more today than they did just a half a decade ago. In addition to this expert commentary, there’s also branded commentary and user-generated reviews.
SPIN SUCKS | TUESDAY, JANUARY 10, 2012
[Marketing] SEO Relevancy: Assessing the Value of Schema
That’s good news for marketers executing strategies to establish more relevancy in their niches. John Trader is public relations and marketing manager with M2SYS Technology , a recognized industry leader in biometric identity management technology. He has PR and marketing experience working in the financial, publishing, non-profit, entertainment, sales training, and technology sectors. Today’s guest post is written by John Trader. The race to the top of search result pages is getting more fierce as search engines drive more and more traffic and revenue to businesses.
BLOG.2CREATEAWEBSITE.COM | TUESDAY, JANUARY 4, 2011
[Marketing] How to Become a Stellar Guest Blogger
Ann blogs on search marketing and social media. Reply Laura @ Learn affiliate marketing June 14, 2010 at 4:49 pm Follow on Twitter: @IMteacher Nice article, Ann! Laura @ Learn affiliate marketing´s last blog … Spreading the word: Guest posting contest at WAHumor.com! Marketing in 2010 is not merely about links. Therefore today’s marketing is more about brand building than anything else. Article marketing is unable to offer you brand exposure. Guest posting works best when done regularly. There can also be images for each major subheading.
GEOFF LIVINGSTON | MONDAY, MAY 9, 2011
[Marketing] 5 Social Media Distractions
Further when talking about them as A-Listers rather than people just like us, you put them above yourself, lowering your market stature. When there are more choices and conversations to spend time on, one can easily become distracted. Social media as an industry has created many distractions — some of which are enjoyable, some not — that can easily cause one to lose focus. This makes time prioritization and good decision making a critical skill set. Here are five social media items that in hindsight have been personal distractions: 1) The A-List. Image by eric van der eijk.
FIREBELLY | THURSDAY, OCTOBER 13, 2011
[Marketing] Attention To Detail – How Vision Is Nothing Without Quality
But something eventually set Apple apart from the rest, and it’s not just the marketing as some people claim. There are two things that have to be combined to make something great – the big picture, and the small details. This applies to everything from design to business, and no industry is excluded from the simple rule. While many companies and their products try to skimp on the details, the truly influential ones make sure it’s all there. The big picture is the great idea, the main premise. Obviously, this is important in itself. For the classic example, turn to Apple.
ENGAGING BRAND | TUESDAY, MARCH 31, 2015
[Marketing] How a Negative Friend Helped My Business
One of the above 3 concepts is the ‘what’ of your business – it is vital in marketing to the right people, it is the core of what you offer… BUT. Do you have one of those friends who much prefer to see the negative rather than the positive? Do they drain you? Does it wear you down? I bet if you know someone like that you will also know someone who sees the best, sees the positive even in the darkest moment. You leave them energised. Maybe you are one of these people. Just like people, brand personalities vary. By making their desires come true, or. Click To Tweet.
SMALL BUSINESS MAVERICKS | TUESDAY, MAY 14, 2013
[Marketing] Upcoming Google Algorithm Changes
Small Business Internet Marketing authority google search algorithms Google’s head of web spam, Matt Cutts, posted a video on YouTube recently telling us what algorithm changes Google is planning to take this summer. There are 10 specific issues Google is planning to address. I’m going to take a stab at it and say the most important of these are: The “major” Penguin update. “Going upstream” to address link spam. Authority boost. The rest of the changes will affect most of us but mostly for the positive. Which ones look the most promising to you?
DREW'S MARKETING MINUTE | TUESDAY, MAY 21, 2013
[Marketing] So you want a career in advertising?
When I hire, I don’t worry too much about the degree the person has or things like grade point averages. I can teach them about marketing but I can’t make them honest or hard working. I was recently contacted by a college student who asked if he could interview me for one of this classes. One of the questions he asked is one I get a lot, so I thought I’d share my answer with you here. If you aspire to be in our business — I hope it helps. If you’re already in the business — what did I miss? Yikes… there are lots of things to know but here are some of the biggies.
DANNY BROWN | THURSDAY, MAY 22, 2014
[Marketing] The Power of Glamour and the Upsell of Dreams
Marketers and brand advertisers have been using glamour in a bid to create desire and action within their target audience for years. In advertising and marketing, that value can come from answering the “if only” question. As marketers, we need to be able to instil desire without taking the lazy way out. The Power of Glamour and the Upsell of Dreams originally appeared on Danny Brown - Social Media Marketing and Influence Marketing Blog - all rights reserved. The Power of Glamour. Forward, the Light Brigade! Was there a man dismay’d? If only.
SOCIALFISH | TUESDAY, DECEMBER 20, 2011
[Marketing] The New Social Ecosystem
Pushing out marketing and sales messages is no longer enough to build awareness, leads, and sales. Social CRM provides data to help you understand market trends and customer needs, resulting in more effective marketing messaging. Just wanted to point you to this excellent article, Social CRM Changes More than Your Data on Destination CRM Magazine by Patrick Dorsey. snippet: When you purchase social CRM software, you expect the benefits promised by the sales literature. Communication flows both ways now. Fans can be identified and rewarded and their influence leveraged.
DIVA MARKETING BLOG | MONDAY, OCTOBER 17, 2011
[Marketing] News Flash - Innovative New Idea! Listen To Your Customers.
Recently I've been noticing more posts, tweets and social network updates by marketers who have had ah ha moments that customers hold the golden key to their business profitablity. Just for a giggle I dug out my dad's marketing research text book from the 1950's. Alevizos Marketing Research published 1959. . While traditonal market researchers may argue that these behind the curtain conversations are not scientific or statically valid, they do provide rich insights. Diva Marketing is part of an online influencer network for MSN Business on Main. responded.
CONVINCE & CONVERT | WEDNESDAY, NOVEMBER 5, 2014
[Marketing] The real problem with Google might be Facebook
Google dominates most markets in which they have a horse in the race (with G+ being a notable exception). Jay Today This video is f rom Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. Maybe the trouble with Google is simply our expectations? Or maybe it’s Facebook? Google recently released their quarterly financials , which were considered to be disappointing because the company only grew 17%, instead of the expected 20%. You know what puts a handbrake on growth? Ubiquity. But we expect more.
JUSTIN LEVY | SUNDAY, JULY 12, 2009
[Marketing] Being the Chief of Stuff
Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Being the Chief of Stuff Written on July 12, 2009 by Justin Levy in chrisbrogan , motivation , new marketing labs , operations , organization , presidentobama , productivity , video 11 Comments - Leave a comment! For example, I love that with New Marketing Labs I get to hang out with really cool companies at their offices. As I’ve said before, I try to look behind-the-scenes of other industries to learn from and apply to the way I do things with my businesses.
JOEY STRAWN | MONDAY, NOVEMBER 29, 2010
[Marketing] Singing In The Social Media Shower
Here’s what I’ve been doing recently: Twitter Search – It might surprise many of you, but I have many interests outside of social media and marketing; movies, books and video games to name a few. Go into Twitter Search ( search.twitter.com ) and search for groups and and people interested in the same things. Tags: Blog Marketing Social Media blogging bubble facebook reverberation singing in the shower social media twitter Every bit of that is true, but only when I’m singing in the shower. Suave From My Head & Shoulders To My Toes. Mark W. UnReview.
WAXING UNLYRICAL | TUESDAY, DECEMBER 6, 2011
[Marketing] Letter From Jamaica
There was some hard bargaining when we went down to the Crafts Market , which I enjoyed thoroughly, and I found that as long as I said, “No, thank you,” with a smile, no one objected to us not stopping at their stall. Dear You, Well, this isn’t actually a letter from Jamaica, since I didn’t get online at all much (and that was only to share photos on Facebook) while we were there. After we got back,you were asking about the trip, so I figured I’d tell you a little bit about it. First, though – hello! Rockhouse Hotel – here we come! Love, Shonali.
T2 SOCIAL | MONDAY, NOVEMBER 9, 2015
[Marketing] Effectively Manage a Social Media Crisis
The post Effectively Manage a Social Media Crisis appeared first on t2 Marketing International. We hate to think about it, but we should always be prepared for the case of the dreaded social media crisis. The speed at which information travels has increased exponentially with the advent of social media. Therefore, when a crisis breaks, a carefully thought out strategy and proper mechanisms need to be in place in order to mitigate the issue before it spirals out of control. eBook Social Media Strategies how to with t2 manage a social media crisis social media crisis
SPIN SUCKS | MONDAY, AUGUST 31, 2015
[Marketing] Use Predictive Analytics to Create Valuable Content
In 2011, Lego and Shell Oil joined forces on a $110 million marketing contract that saw Shell-branded Lego toys being sold at gas stations in 26 different countries. By Robert Conrad. Generating the type of content people want to read and share is the penultimate goal of every PR professional out there. It’s a great feeling to be so in tune with your target audience that you know the types of content they want, even before they do. And how does one effectively gauge the overall value system of potentially thousands of seemingly very different people? Simple. Coca-Cola. Digiorno Pizza.
KIKOLANI | FRIDAY, MARCH 30, 2012
[Marketing] Fetching Friday – Resources Mashup & Landscapes Volume II
How to Optimize Your Business For Local Search and Social Marketing – If you have a local business or one that targets audiences in a specific geolocation, then you will want to move beyond general guides for search and social optimization. This post will take you through several marketing strategies for local search and social media marketing. 25 Clever Ways to Grow Your Email Marketing List – Digest 25 new and simple ways to grow your email marketing list. The Resources Mashup. Blogging / Writing. Still, nada. Business / Career. Freelancing.
SPIN SUCKS | WEDNESDAY, MAY 9, 2012
[Marketing] Three Things Your New Company Needs In Order to Dominate
Your awesome website, elevator pitch, logo , and marketing and social media strategy are all part of your brand, but they need to be cohesive in order to make sense and be sharable. Today’s guest post is written by Micah Smith. . It’s pretty safe to say no one likes a crappy economy. Salaries and jobs have been cut, people have lost their homes and livelihoods, gas prices have gone through the roof, and many people are starting from scratch. The good news is incredible things tend to rise from the ashes. An Awesome Website. And we know what a good online presence looks like. What isn’t?
IMAGINE YOUR REALITY | WEDNESDAY, DECEMBER 26, 2012
[Marketing] The relativity of value
Effective marketing accounts for the benefits of a service and uses those benefits to explain the value of a given product or service. In Hide a Dagger Behind a Smile , the author points out that value is relative and that people make the assumption that what they value is what everyone values. It’s an excellent point he makes and one that business owners need to recognize in relationship to their clientele and prospects. and while it may be argued that a business owner should be clued in to what his/her ideal client wants and values, its not always the case. Value is relative.
IMAGINE YOUR REALITY | WEDNESDAY, AUGUST 15, 2012
[Marketing] Wealth and its place in my life
This last year I took a small business management course which helped me refine my business into the coaching practice it is becoming. I’m still working on the business a lot…this week and next week will involve a flurry of activity around pricing and marketing for the business. One of my readers asked me what my answers were to the questions I asked in this post. That’s a fair question to ask. To be honest, I’m working on raising my wealth barometer. Am I as wealthy as I want to be? Definitely not, at least financially. And I have friends I feel connected to.
SMALL BUSINESS MAVERICKS | THURSDAY, AUGUST 28, 2014
[Marketing] Are You Using The Best Way To Get Traffic To Your Site?
Marketing Pilgrim’s Cynthia Boris knows a lot about online marketing and content so she was pretty happy the other day. Retail and Hospitality do best with paying for search marketing. Small Business Internet Marketing organic search paid search Social Media traffic As she says, “ You can pay and pay but organic search still wins.” ” What is she talking about? Organic Search Wins. Organic Search sends 51% of the traffic to company websites when you combine all the industries, but they do vary when you break them down.
SMALL BUSINESS MAVERICKS | FRIDAY, JANUARY 31, 2014
[Marketing] Non-Blogging Link Building Methods To Die For
Now that Matt Cutts has declared guest blogging dead , SEOs and Internet marketers in every niche will start looking for alternative ways to build links back to their websites. You can actually get a little creative in your content marketing strategy while encouraging your audience to link to you. Video marketing – People love to embed videos. link building e-books guest blogging links podcasting Video Marketing At least, the spammy ones will. But you don’t have to be a guest blog spammer to find other ways to link back to your website.
SMALL BUSINESS MAVERICKS | MONDAY, JANUARY 20, 2014
[Marketing] Do You Pre-Schedule Social Media Messages?
As more and more small business owners take up social media marketing , applications have been developed to make that process easier. part of the social media marketing success for those who use it boils down to making messages personal and interacting with your audience. Marketers who do that well report the best results. Social Media social media engagement social media marketing Some of those applications have features that allow you to pre-schedule your messages for various social media outlets. Social media is about audience engagement. Dated messages.
SMALL BUSINESS MAVERICKS | THURSDAY, NOVEMBER 7, 2013
[Marketing] The 4 Pillars Of SEO Today
Content marketing – First and foremost, you should look at your on-page and off-site content. But if you really want to accentuate your search engine marketing efforts, then you need to get aggressive with technical SEO. Perhaps it’s time to evaluate your overall online marketing strategy. SEO for Small Business content marketing links SEO Social Media Search engine optimization is constantly changing. The way things are done today are not the way they were done 10 years ago. It didn’t exist. There weren’t any social media strategies.
SMALL BUSINESS MAVERICKS | MONDAY, SEPTEMBER 9, 2013
[Marketing] Using Twitter As A Research Tool
It’s not just a marketing tool. You can use it for keyword research, market research, competitive research, or any kind of research where you need actionable data and information. You can use it to find information to write about on your blog or to find new markets for your business niche. Market Research hashtags research search Twitter Did you know you can use Twitter for research? Here are a few ways to use Twitter for conducting research: Twitter Search - Twitter has a search feature. You can search for any kind of information.
SMALL BUSINESS MAVERICKS | WEDNESDAY, JULY 24, 2013
[Marketing] Turn Your Facebook Page Into A Community
When it comes to marketing through Facebook, businesses have the ability to set up a brand page and use it as an outpost to draw attention to their brands. In fact, content marketer Monica Wright conducted a study and wrote about it on Marketing Land. Small Business Internet Marketing community facebook Facebook pages Social Media But if all of your posts are self-promotional hype, you will eventually turn your fans off and they will turn you off. Here are some ways you can use to keep your Facebook page interesting. Post images. Images increase a posts likability.
SMALL BUSINESS MAVERICKS | WEDNESDAY, JULY 10, 2013
[Marketing] Why You Should Create New Search Terms
Search engine marketing is not a square hole into which you must insert a round peg. In truth, they come from marketers. There is no pre-planned, pre-plotted keyword graph for search marketers to choose what is going to work for their business. SEO for Small Business keywords search search marketing Every business is different. You don’t run the same business as the guy down the street. So why are you chasing the same keywords? It is an opportunity to present your business to the right customers. Few people seek information on Latin medical terms.