JEFF KORHAN | WEDNESDAY, JUNE 30, 2010
[Marketing] Reaching Out for Small Business Success Stories
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Facebook Tips for Better Engagement | Main | Personal Experience Drives Your Small Business » June 30, 2010 Reaching Out for Small Business Success Stories Curation One of the new buzzwords in the social media circles is curation. And from time to time I have done a different kind of curation with my Small Business Marketing Talk series. It doesn't even have to involve social media or Internet marketing.
JEFF KORHAN | MONDAY, OCTOBER 11, 2010
[Marketing] Stop Following Instructions and Explore
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Facebook Groups Simplified | Main | Blogging Wet » October 11, 2010 Stop Following Instructions and Explore One of the characteristics of the social networks is that you are asked to fill in the blanks when you complete your profile, establish your notification or privacy settings, or connect with other applications. This is one of the secrets of taking full advantage of the what is possible with your social media marketing. O.K.,
WAXING UNLYRICAL | THURSDAY, NOVEMBER 11, 2010
[Marketing] Veterans Day: A Granddaughter Remembers
Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! That’s him as a dashing young officer, right there. Nineteen.
PROBLOGGER | FRIDAY, DECEMBER 30, 2011
[Marketing] 20 Bloggers to Watch in 2012
Kristi Hines is a freelance writer, online marketing consultant, and social media enthusiast that blogs at Kikolani. Thanks to his blog, and inbound marketing , it grew to be one of the biggest companies of its kind in the world. Marcus had amassed a large amount of knowledge about content marketing and created The Sales Lion to teach others about the power of community. They came up with the idea for their fashion line but knew they had a lot of work before it could reach the market, so they decided to blog about their journey. Enjoy! Maria Popova. Deb Ng.
JEFF KORHAN | THURSDAY, SEPTEMBER 23, 2010
[Marketing] Customer Driven SEO Leads You to Their Favorites
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « I Agree with Mark Zuckerberg | Main | Productivity Simplified » September 23, 2010 Customer Driven SEO Leads You to Their Favorites It is no coincidence that what is relevant to your customers is also what works to achieve higher search engine rankings with Google. This These are phrases that can be used not just with your Web marketing, but with other mediums too. Recent news is more relevant than what happened last year. Favorite.
JEFF KORHAN | THURSDAY, OCTOBER 21, 2010
[Marketing] The Dalai Lama and Business - Jeff Korhan
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Actions that Engage | Main | Training Your Mind » October 21, 2010 The Dalai Lama and Business While in the company of His Holiness The 14th Dalai Lama of Tibet today at Miami University in Oxford, Ohio, I could not help but appreciate how his world view is strikingly congruent with the business practices that are most effective on the social networks. Business and marketing is now a social experience. I'm going home tomorrow. " Whoa!
SIMON MAINWARING | FRIDAY, AUGUST 6, 2010
[Marketing] Lessons from BP and bankers: The need for a more sustainable future
As consumers with buying power and corporations marketing their brands we need to wake up. Image: Aja. woke up this morning and read this post by Robert Kuttner in Huffington Post. think his opening points are spot on. He tells us that Wall Street and BP demonstrate the same problem. In both cases, a powerful, politically protected industry invented something that could not easily be repaired when it broke. We seem to be entering an age when complex technologies, whether financial or physical, sometimes literally have no solutions when they go haywire in unanticipated ways. Facebook.
ENGAGE | WEDNESDAY, AUGUST 1, 2012
[Marketing] Is Your Brand a People Person?
recent survey from online marketing firm Get Satisfaction and Incyte Group , a market data consultancy, found that only about 12 percent of Facebook users log on to Facebook to interact with brands. Remember the scene from the 1999 movie Office Space when the two consultants interview employees at the fictional software firm Initech ahead of companywide layoffs? What would ya say you do here? asks one of the consultants. I have people skills. am good at dealing with people! Can’t you understand that?!” replies an emotional Tom Smykowski. Poor Tom. He’s got a wife and kids at home.
ENGAGE | FRIDAY, MARCH 16, 2012
[Marketing] Is it Too Late to Call it Pinsanity?
Receiving 103 million total visits in February alone, it’s no surprise that Pinterest has attracted companies such as Nordstrom, Ladies’ Home Journal, and Whole Foods Market. Businesses that take advantage of Pinterest’s unique platform are able to create stunning visual displays of their products, marketing them in a way that is not only aesthetically pleasing, but also bold and direct, literally showcasing their brand to millions of visitors. A bout a month ago, I was introduced to Pinterest.com , the smorgasbord site that allows users to “pin” their favorite images.
TWIST IMAGE | SATURDAY, JANUARY 22, 2011
[Marketing] Social Media? Do It For The Free Advertising!
is to look at corporate business objectives and figure out from there if there is a way for Social Media (or any other Digital Marketing platform) to help the business achieve those goals. digital marketing platform. The past couple of months have been interesting. The conversations around the ROI in Social Media have increased. Understandably. On more than one occasion, I've been caught in the middle of a debate discussing the value of Social Media within the organization or a debate about the value of Social Media in terms of building a brand. His preference (and mine too!)
SOCIALFISH | FRIDAY, OCTOBER 19, 2012
[Marketing] How to go viral
So next time your marketing or PR department says something stupid like “let’s make a viral video!” I won’t pretend to understand this, but if you’re into math, I bet you’ll love it. Howard Wahlberg, this one is for you!). Rahul Vorha, CEO of Rapportive, has two awesome posts up on LinkedIn where he literally shows us the formula for going viral. ” you can show them the math and ask them to provide a predictive model for what they want to achieve – in fact they can experiment right here. How to Model Viral Growth: The Hybrid Model.
TREY PENNINGTON | FRIDAY, JUNE 25, 2010
[Marketing] Top 10 Things I Love about Flying
Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ Top 10 Things I Love about Flying by trey on June 26, 2010 Flying is fun. Right now I’m sitting in The Village Inn after checking in at London’s Gatwick Airport. In a couple hours I’ll board a US Airways plane for flight number 32 of the year and number 8 across the Atlantic. Even though US Airways seriously dropped the ball (several times) on that infamous number 30 flight, flying is still a kick. What an opportunity it is to be able to move about.
NOWSOURCING | WEDNESDAY, DECEMBER 25, 2013
[Marketing] Physics of Santa Claus
Christmas Tree Market has put the wonders and science of Santa and his helpers into a visual guide to show you the Physics of Santa Claus. 'How does Santa create and deliver gifts to all the children in the world? There’s a lot of work that goes into the production, storage, and delivery of Christmas gifts – so be sure to show thanks to Santa and his elves by leaving cookies next to your Christmas tree! Portfolio Christmas christmastreemarket Santa Claus
DIGIGEN | MONDAY, AUGUST 16, 2010
[Marketing] Why “Cultivating Linchpins” is a Key Social Business Strategy
Not only has he been at the forefront of ideas such as The Purple Cow and my Dad’s favourite, Tribes, he has also recently pushed forward the idea of the Linchpin. Link Here ) The Linchpin is an essential person to be, but also an essential person to have around you in your organisation. believe this is even more apparent when companies want to become more social. The rise of social media and the clamour to talk about its size always ignores the fact that numbers are irrelevant if what is being said isn’t powerful. Socially, businesses need these people that want to go the distance.
FIFTH GEAR ANALYTICS | FRIDAY, DECEMBER 10, 2010
[Marketing] SIGMA’s Fifth Gear Analytics Blog Joins Social Media Informer.
Earlier this week, we announced that Fifth Gear Analytics Blog is newly featured at the B2B Marketing Zone, a content repository for blogs and articles surrounding the B2B marketplace. We are also please to announce we have been invited to participate with the Social Media Informer as well. Social Media Informer strives to deliver high quality content related to social media for business and delivers it through this Topic Hub in a way that is organized and easy to navigate
THE BLAKERY | TUESDAY, OCTOBER 5, 2010
[Marketing] Jean Nidetch, F.F.H. (Formerly Fat Housewife), Customer-Centric Crusader
He worked a market in Williamsburg, Brooklyn selling pickles, herring, and sauerkraut out of a pushcart. On October 12, 1492, a man discovered America. On October 12, 1923, America discovered a lady who was born to discover Weight Watchers. He was Christopher Columbus. She was Jean Nidetch. He took the mystery out of the world. She took the L out of ‘Flab.’ We all know his story. Here is hers.*. Photo source. Taking the L out of Flab. For such a little lady Nidetch has a big personality—but she wasn’t always little. for a better life. Nidetch was a fat kid and even fatter adult. F.F.H.
THE WAY OF THE WEB | MONDAY, OCTOBER 24, 2011
[Marketing] 5 essential books for geeks…
It’s not a definitive list, as I’m sure there are some great books I’ve yet to read, and it’s not focused on marketing, because that requires it’s own list. Having seen some recommendations for what Wired considered the essential books for any geek, and found it a bit esoteric in recommending the original Dungeons & Dragons manual, for example, I thought I’d recommend the five books I have read, owned, re-read and recommended on numerous occasions as the core of my own geek libary. The Hacker Crackdown on Amazon. Code 2.0 Code 2.0 on Amazon. above.
PROACTIVE REPORT | MONDAY, OCTOBER 24, 2011
[Marketing] Changes in News Delivery Give New Power to Press Releases
The European Digital Journalism Survey 2009 polled over 350 journalists across Europe and discovered that one in three thinks that their traditional channel may well be taken off the market. Ten years ago the Internet was in its infancy and most people got their news from newspapers and TV and the public, journalists and PR people alike were all accustomed to a 24-hour news cycle. That has changed dramatically in the last five years and we now live in a 24/7 news cycle where people expect to see eye-witness accounts of events as they are occurring. Just 5% had broadband at home.
SOSHABLE | TUESDAY, FEBRUARY 5, 2013
[Marketing] Teaching and Learning #AutoMarketing this Week at #DMSC and #NADA2013
Sure, there’s fun that is to be had at these events, but the real goal is to learn the latest and greatest offerings in the industry, the state of how the manufacturers are positioned for the year, and the best practices in the ever changing world of this robust industry, particularly when it comes to marketing. It starts off with the Digital Marketing Strategies Conference by First Class Educators and PCG. It’s that time of year again. The annual meeting of the minds in the automotive industry descend on Orlando for a week of fun and frolic. Not really.
GAURAVONOMICS | THURSDAY, JANUARY 6, 2011
[Marketing] Ten Plus Insightful Reports and Slide Decks on Asia Consumer, Youth and Digital Trends
If you liked this post, you might also like: Five Remarkable Trend Prediction Reports to Prepare You for 2011 Tracking Broad Social Trends Beyond Web and Mobile Across Asia Twenty Plus Insightful Slide Decks and Reports on Consumer Behavior in China Social Media Marketing Hall of Fame: 50 Global Case Studies Social Media Marketing Hall of Fame: The 50 Most Remarkable Platforms and Programs From 2006-2010 Times of India Story on Social Media Careers in India. I have been tracking broad consumer trends in Asia , beyond web, mobile and social. MTV/ Ian Stewart: Social Media in Asia.
JACOB MORGAN | MONDAY, MARCH 22, 2010
[Marketing] Is Unstructured Collaboration the Key to Business Agility?
Social media has found a home in the consumer products market where immediacy is a clear benefit. Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Is Unstructured Collaboration the Key to Business Agility? View Comments March 22nd, 2010 According to a report by Microsoft, it is (geared towards the manufacturing industry). Towards the end of last year Drew Gude, Director, U.S. While I’m a bit skeptical on the time frame, I definitely think this is the direction we are moving in and not just within the manufacturing industry. No way.
ARI HERZOG | TUESDAY, DECEMBER 18, 2012
[Marketing] How Flickr and Google Help Us Remember
When he's not blogging, Ari helps brands improve their digital media marketing. The Library of Congress did not know the names of French brothers Michel, age 4, and Edmond, age 2, when the institution uploaded this photograph to Flickr in the summer of 2008. They knew the duo were Titanic orphans. They didn’t know anything else. The LOC now has that data. They know the kids’ father and why he changed his name when boarding Titanic. They know the name of the woman who took in the kids and raised them. The past is a click away. Got a question? Need help? Contact Ari today!
ARI HERZOG | MONDAY, SEPTEMBER 5, 2011
[Marketing] Help Me Find Meaning on My Birthday
Ari Herzog provides social media marketing and editorial services. Today is my birthday. If you can’t view my video thoughts above, the link is here. As one year ends and another begins, I encourage you to think about what we’re doing in this place called the world wide web. Help me understand why we are here. Help me understand why you are here. How can we make magic together? Barry Judge : “Technology, in and of itself, isn’t that interesting. What’s interesting is how it all comes to life.. It happens when society adopts new behaviors.. Musings
LOUIS GRAY | WEDNESDAY, SEPTEMBER 7, 2011
[Marketing] HDS Acquires Network Storage Player BlueArc
The deal, an all cash transaction, closes a chapter in my own work history, for as many of you know, I spent 8 1/2 years at the startup on the marketing side, from our initial first customer shipments back in early 2001, through being a key part of the team that readied the company for its first attempt to enter the public markets, back in 2007. For those who watch the storage networking market closely, with the most popular term being "Big Data" these days, BlueArc's relationship with HDS seemed like it had a high chance to become a marriage for a number of years. billion.
SOCIALFISH | MONDAY, AUGUST 29, 2011
[Marketing] Latest Association-Nonprofit Social Media Jobs
Manager, Online Communications and ePhilanthropy , American Humane Association (DC) – “Responsible for overall strategy of ePhilanthropy including email appeals, mobile marketing, social media and additional emerging technologies that increase house file growth or online donations.. Understanding of messaging, branding, and marketing concepts in addition to technical skills are entailed in this position.. Holy moly there are a LOT of social media positions out there! Didn’t we tell you the trend is UP for social media hiring?
JEFF KORHAN | SUNDAY, SEPTEMBER 19, 2010
[Marketing] True Expertise Breaks Through to The Audience - Jeff Korhan
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « What Does Your Blog Writing Style Say About You? Main | Why Mobile Marketing is Essential for Your Small Business » September 19, 2010 True Expertise Breaks Through to The Audience When expertise is capably delivered to your audience, customers, or clients, it will be readily received, enthusiastically consumed, and more likely to be acted upon. Seth Godin recently posted some brilliant advice that he adapted from Jackson Browne. 2.
MINDJUMPERS | WEDNESDAY, JUNE 30, 2010
[Marketing] Improve Organizational Efficiency via Social Media-Part II
Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved Since being a social media agency it makes good sense that we work socially, also with our clients. Leave a Reply Click here to cancel reply.
SPIN SUCKS | WEDNESDAY, FEBRUARY 1, 2012
[Marketing] Seven Ways to Win Big with a Contest
Leverage data from the Shaw’s loyalty card: According to Malcolm Fauds, SVP of Marketing at Bzz Agent , “Companies are missing an opportunity to track permissioned data schemes in order to better target customer experiences.” Today’s guest post is written by Anne Weiskopf. . Shaw’s supermarkets (part of the SuperValu chain) launched a holiday giveaway in November worth more than $15 million in prizes and money saving offers across their 169 stores in five states. Match the marker to a spot on the Official Game Board and you are “playing the game.”. Yes, I became hooked.
SPIN SUCKS | MONDAY, AUGUST 15, 2011
[Marketing] Niches, Starfish, and Circles: The Potential of Google+
Everything from obscure music to old TV shows and books can now be found with relative ease, creating new markets for our niche interests. Today’s guest post is written by John Fitzgerald. The concept of Google+ Circles is not a revolutionary one. Many of us already use digital tools to segment our contacts and the information we share with them, including multiple email addresses, Twitter accounts, and Web sites. We share different content on LinkedIn than we do on Facebook or on Twitter. Google+ makes segmentation easier, but do we need it? The Long Tail, Niche Interests, and Circles.
WWW.DESIGNINGSOCIALINTERFACES.COM | WEDNESDAY, APRIL 15, 2009
[Marketing] Main Page - Social Patterns
Social Media Social Objects Tuning In Following Filtering Recommendations Social Search Realtime Search Conversational Search The Notificator Pivoting Marketing Monetize Underpants Gnomes 5+ Anti-Patterns The Password Anti-Pattern Potemkin Village (antipattern) The Ex-Boyfriend Antipattern Cargo Cult (antipattern) Dont Break Email! Whats a pattern? Contents 1 Social Patterns & Best Practices 1.1 Principles 1.1.1 Fundamental Principles 1.2 Self 1.2.1 Engagement 1.2.2 Identity 1.2.3 Presence 1.2.4 Reputation 1.3 Activities 1.3.1 Collecting 1.3.2 Broadcasting & Publishing 1.3.3
BRASS TACK THINKING | THURSDAY, AUGUST 19, 2010
[Marketing] Social Media and Letting Off Steam
Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Social Media and Letting Off Steam August 19, 2010 | by Amber Naslund View Comments We do so love our social media as a pressure relief valve. It’s given us the ability to pop off about whatever annoys us, and I’ve been guilty too. Get crappy customer service? Tweet it. Have a frustrating day? Let that Facebook status update have it. Laughing at yourself too much can have a similar effect. As with most things, it’s a balance.
JEFF KORHAN | WEDNESDAY, JUNE 23, 2010
[Marketing] Social Media Observations
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Collaborative Communities Work | Main | Why Flickr Will Not Flameout for Small Business Marketers » June 23, 2010 Social Media Observations One of the challenges for those of us that help others with their social media work is meeting them where they are. These personal observations are as relevant for beginners as they are for the rest of us. You lose that freshness that is especially necessary to stay on top of your game.
JACOB MORGAN | MONDAY, AUGUST 13, 2012
[Marketing] 2012 Digital Workplace Trends Report
Faster time to market, more engaged employees, and better knowledge sharing were some of the top business benefits that organizations said they were “absolutely seeing” and seeing “quite a lot” of. Every year since 2006 Jane McConnell releases her report on digital workplace trends which is quite an in-depth piece of work. The most recent one clocking in at over 150 pages of information with online survey data from over 456 organizations around the world! Her most recent report looks at both the consumer and employee use of social and collaborative technologies.
SOCIALFISH | THURSDAY, JANUARY 22, 2015
[Marketing] The Future of Association Management Systems
Additionally, the systems on the market for specific functions have become so mature and full-featured that it may be unreasonable to expect the AMS to capture that functionality again. 'What’s the future of AMS? This seems to be the question that has haunted association execs for more than 25 years when the initial association management system hit the not-for-profit marketplace. This team was moderated by the quick-witted David Gammel, CAE, Executive Director of the Entomological Society of America. The Future of AMS Systems: A Provocative Discussion from David Gammel. But why?
GAURAVONOMICS | THURSDAY, SEPTEMBER 30, 2010
[Marketing] Social Networks and Communities Can Be Content-Centric or People.
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Why the Japanese Prefer Visual Thinking How to Scale Real-time Plus Face-time » Social Networks and Communities Can Be Content-Centric or People-Centric Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! What do you think? For more, read my bio.
MINDJUMPERS | TUESDAY, AUGUST 24, 2010
[Marketing] YouTube Launches Charts of Top Videos
Furthermore, the most popular videos can function as an inspiration for marketers, among others, to think in new ways and create new ideas. Youtube Makes Interactive Gallery Tags: Social Media , Viral video , Youtube , YouTube blog , YouTube Charts , youtube video Posted in Marketing & Communication , Social Network Leave a Reply Click here to cancel reply. The purpose by making this new feature is to keep the users updated on which videos that are trending at the moment, which videos are all-time classics, how videos stack up against one another etc. Where do I go?
JEFF ESPOSITO | SUNDAY, OCTOBER 10, 2010
[Marketing] Social Media ROI
Social Marketing ROI – Yes, You Can! I saw this presentation the other day and it is really useful for folks trying to determine the ROI of social media. View more presentations from Paul Gillin.
VIPER CHILL | TUESDAY, JUNE 11, 2013
[Marketing] Case Study: Have Your Best Product Launch Ever (Without a Single Affiliate)
“I could advertise on marketing sites with just an XXX graphic on a 125 x 125px square. As you saw earlier from that email comparing me to sleazy marketers who double-email and send an “oops, sorry wrong password” message, dozens of people had problems with the password feature. I’ve also been of the belief that if you know what you’re doing when it comes to marketing and SEO, then you should be doing it for yourself. How many sales pages do you really remember in the marketing world? Congratulations, Adam and Jen! “No ways dude.
ACIDLABS | SUNDAY, JANUARY 24, 2010
[Marketing] Kindle didn't start the fire…
As a Kindle owner of just a month, I consider the device transformative in its market segment. It'll be interesting too see how Apple's foray into this market segment will have on the Kindle. Also, look at the price of hard cover new releases during the time when the Kindle first hit the market. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. And the terrible pun. But it’s the first to make a difference in the public mind.
LAUREL PAPWORTH | WEDNESDAY, OCTOBER 28, 2009
[Marketing] Mainstream editors will get articles from bloggers with audience
isn’t some marketing fad, but rather a fundamental change to the way we consume and interact with content. Why traditional media editors will turn to bloggers for articles in the future. Social media = content PLUS audience. If you are managing a newspaper or TV station or radio, will you contract out work to a freelance journalist… or will you ask a known expert that blogs to write the article? In a decent than syndicating your posts deal, Mashable announced yesterday that they’ve signed a deal with CNN to link to their posts from the CNN Tech page. . Pronto. Oh ok. >:( oh.
KIKOLANI | MONDAY, OCTOBER 29, 2012
[Marketing] 9 Social Media Tools Every Blogger Needs To Know About
Social Media Marketing Best Practice. This is a guest post by Siv Rauv. Are you feeling overwhelmed by social media? As a blogger, you have to wear several different hats, from creating good quality blog post to trying to spread the word for your blog and connecting with others. This is where social media tools can help. Not only do these increase the efficiency of your social media efforts, using a combination of the best tools often results in higher returns from social media. From my own personal experience, here are the top 9 social media tools every blogger needs to know about.
TWIST IMAGE | TUESDAY, MAY 15, 2012
[Marketing] Find Your One Thing
My friend, Chris Brogan , has one of the top-ranked marketing blogs in the world. marketing blog. Can you sum up your professional you in one or two words? was very touched watching the documentary, Being Elmo , on PBS ' Independent Lens. The movie is about Kevin Clash (the puppeteer behind Sesame Street 's Elmo ). From a very young age, Clash demonstrated a strong desire to be a puppeteer. While that seems quaint and points to someone who was focused on what they wanted to do in life from a very young age, you can imagine the struggles he faced growing up in Baltimore. character.
DIVA MARKETING BLOG | THURSDAY, JULY 17, 2014
[Marketing] Beyond The Ink Smudge To Digital Relevancy
Each element in a digital/social media must beautifully stand alone before it can be (re)constructed or as marketers might say integrated. 'Always in motion is the future”– Yoda . She was the daughter. That meant she was a second generation newspaper publisher. Diane Everson , publisher of The Edgerton Reporter in Edgerton, WI wasn’t the only one whose newspaper spanned generations at the 2014 Inland Press Mobile and Social Solutions Conference last month. As I quickly learned, running a weekly or small community newspaper is not unlike owning a small business. Except . Except .
CONVINCE & CONVERT | SATURDAY, AUGUST 31, 2013
[Marketing] 3 Critical Considerations Before Tackling Facebook’s New Contest Option
The Facebook marketing industry has been churning since the announcement, some praising Facebook’s decision, others hating it. Not surprisingly, most Facebook contest app vendors claim that “serious” marketers will still need third party apps. Typically, Facebook marketers have used contests and promotions to grow the fan base for their Page(s). This data can then be used for emailing and marketing purposes and can add value to your Facebook marketing efforts in the long run. 'Facebook just made another major change to its terms of service. You can’t.
CONVINCE & CONVERT | TUESDAY, FEBRUARY 15, 2011
[Marketing] 7 Ways to Thank Someone for a Retweet
For example, if they primarily post quality “email marketing content and you have a list for that, and them to your list. Marketing Sideways to Win at Social Media. Guest post from Angie Schottmuller , an interactive Jedi, e-commerce expert, and multi-channel strategist at Interactive Artisan. If you’re an active Twitter user, you’ve likely seen a “Thanks for the RT! post at some point. You’ve possibly even posted them yourself. The argument can potentially go either way for both personal and business accounts. Follow the User. List the User.
ARI HERZOG | FRIDAY, OCTOBER 15, 2010
[Marketing] How EzineArticles Asked Me to Follow
I am accustomed to receiving cut-and-paste email marketing pitches, and I frequently see email messages with postscripts about asking me to follow so and so on Twitter — but reading an email message devoted to following a Twitter user is a first… Hi Ari, As an EzineArticles Expert Author and Twitter user, you’re in a great position to combine article writing and social networking to expand your readership. Beyond that, you have 100 useful tidbits of article writing and marketing knowledge waiting for you every month through the EzineArticles Twitter account.
ARI HERZOG | WEDNESDAY, SEPTEMBER 29, 2010
[Marketing] Why I Changed My LinkedIn Summary
Here is the old: Public policy and communications professional with experience in public administration, constituent relations, writing, speaking presentations, policy analysis, and social media marketing. In the years since, I’ve gained experience in external/internal communications, public administration and policy development, and web content creation, with strengths in facilitating marketing, communications, and relationship building. It’s smart to rewrite your summary once in a while to ensure it accurately reflects you. Mine wasn’t up to par.
ARI HERZOG | THURSDAY, SEPTEMBER 16, 2010
[Marketing] Take a Break From Blogging
Related posts: Strategies and Tips on Social Media and Online Marketing — To What End Should This Blogging Trend Continue? If you are writing a new blog post, stop it. Take a break. Your unfinished post will be there when you return. Your fans will be there, too. Breathe. Remind yourself why you created the blog. Ensure the blog is tied to your mission. Remember why people read what you write. Remember what they write when they add comments. Read the unfinished post again. Don’t publish it yet. Breathe again. Then… when you’re ready, escape. Everyone escapes.
ONLINE COMMUNITY STRATEGIST | TUESDAY, NOVEMBER 3, 2009
[Marketing] Thanks for building our community, bye-bye
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Thanks for building our community, bye-bye November 3, 2009 in Community Building , Community management | Tags: Community Building , community manager , online communities I heard a bit of disturbing news today about a community manager at a local competitor. She has been reassigned, and it was not voluntary. That’s really a shame. It’s a hit to the craft and the importance of our work. Nothing about that brings me joy.
SOCIAL WAYNE | FRIDAY, OCTOBER 22, 2010
[Marketing] Why technology, startup, entrepreneur, social media conference organizers cannot fix the lack diversity problem at their events.
Blogworld markets itself as the world’s largest social media conference with over 3,000 attendees. Blogworld markets itself as the world’s largest [.]. Last week at this time I was in Las Vegas attending Blogworld Expo 2010. For Blogworld it was their fourth year and my second time attending. had a great time meeting new friends and catching up with old ones while learning a few tips here and there. Note, if you’re wondering about SXSW, SXSW is NOT a social media conference it’s an interactive tech conference with some social media sessions. waynesutton. photo by: amanichannel.
BRASS TACK THINKING | TUESDAY, SEPTEMBER 21, 2010
[Marketing] These Opinions Are My Own
They knew what I meant, and they “got my tone, but a senior member of the Marketing department certainly did not. It’s a good lesson to companies out there that word of mouth marketing – good and bad – really does have an impact. worked for a major pharmacy, in a marketing setting- and occasionally would bring in direct mail, and things a competing store was doing/sending. « Musings on Marketing and other Morsels [.] The recognizable words of a disclaimer: “These thoughts and opinions are my own, and not that of my employer.
PR AT SUNRISE | THURSDAY, MARCH 10, 2011
[Marketing] 5 Ways to Build a Successful, Profitable PR Agency
Such a proposition will always resonate with a slice of the market. Lou Hoffman is CEO of The Hoffman Agency, a communications consultancy that specializes in markets of complexity (technology, energy, financial services, etc.). Reaching $1 million in revenue represents a milestone for any PR agency or professional services firm. There’s something about this nice round number that says “we’ll still be standing after a strong gust of wind.”. enjoyed rewinding the tape and thinking through five variables that can play to this success. Here goes: 1. That comes at the next phase.
TWIST IMAGE | SUNDAY, OCTOBER 12, 2014
[Marketing] Advertising Week With Joseph Jaffe
Joseph Jaffe is widely regarded as one of the top marketing bloggers ( Jaffe Juice ) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we''ve decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the digital marketing and advertising landscape. digital marketing. marketing blog. marketing podcast. This is also episode #29.20 of Across The Sound. Enjoy the conversation. blogging.
KIKOLANI | TUESDAY, OCTOBER 8, 2013
[Marketing] How to Grow Your Mailing List With Cash & Other Incentives
'After attending an awesome conference on email marketing strategies, it seemed timely to publish a sponsored review for a company that helps you grow your mailing list. For example, if you sell three products: one on content marketing, one on SEO, and one on social media, you can ask the following. Incentivibe helps bloggers and businesses run contests in order to build their mailing list. The best part? You get to give away a $500 cash prize or item – and all it will cost you is $25. How It Works in a Nutshell. Then Incentivibe chooses the winner from those nominees.
TWIST IMAGE | FRIDAY, AUGUST 19, 2011
[Marketing] Don't Quit. Yet
often tell brands that are trying to figure out if Digital Marketing is going to replace their traditional marketing endeavors that, " everything is 'with', not 'instead of'." digital marketing. traditional marketing. Are you thinking of quitting Twitter or Facebook or Blogging? Google + is getting a lot of attention lately. The people that are really enjoying it are now considering quitting Facebook and Twitter for it. It's hard to say where and when is the right time to quit anything (unless it's an unhealthy habit. " ). Knowing when to quit is key.
KIKOLANI | FRIDAY, JULY 6, 2012
[Marketing] Fetching Friday – Resources Mashup & Midnight Sun Iceland
Define and Align: A Manageable Content and Social Media Marketing Process – An 8 step content marketing process from analyzing the social climate to measuring results. Top-Notch Industry Conferences No Marketer Should Miss – Find the best marketing conferences and events to attend, and learn what makes them so great! 21 Internet Marketing Stats That Will Blow Your Mind – Peruse through some seriously shocking marketing data and statistics. The Resources Mashup. Blogging / Content. Business / Career. Freelancing. Here’s how.
WRITTENT BLOG | MONDAY, JANUARY 6, 2014
[Marketing] How to Come up with Blog Post Ideas that Make Your Readers Rave
Google provides content marketers with a little-known tool for developing blog post ideas. Use the automatically-populated concepts to help develop content marketing themes. By taking the world’s biggest search engine’s advice on concepts that people care about, you can get content marketing ideas that are both creative and likely to help you drive more traffic from Google. The post How to Come up with Blog Post Ideas that Make Your Readers Rave appeared first on Inbound & Content Marketing Hub. Leverage Affinity Data. image credit: Swellpath. Blogging
SPIN SUCKS | FRIDAY, JANUARY 13, 2012
[Marketing] Gin and Topics: Rich People Shoplift and Look Better Instantly
If you haven’t already, don’t forget to drop by and vote for the Marketing In the Round G2 logo. It snowed! It snowed! It snowed! We got TEN glorious inches! I’m so happy. Now the cross-country skis I got for my birthday last year (11 months ago) can finally come out of their wrapping and go for a spin on the lakefront. Happy, happy, joy, joy! know that has nothing to do with Gin and Topics, but I’m so excited. I’ll tone it down now and bring you the top five stories and videos of the week. Walgreens Turns to Paid Bloggers. It’s all-around bad.
KIKOLANI | THURSDAY, APRIL 7, 2011
[Marketing] Fetching Friday – Resources Mashup & Chicago Lightning
Making Money Online / Marketing / Online Business. 2011 social media marketing industry report – the third annual report on everything you need to understand about using social media for marketing. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Personal Development / Productivity.
SOCIALNOMICS | SATURDAY, AUGUST 16, 2014
[Marketing] App Makers Utilizing Social Media
Market it? Where do you market it? You see it all the time on social media – marketing for apps. 'Have you been thinking about App Development? You’ve finally hit on that perfect idea for the perfect app and now what? Create it? Make money? Why of course, social media. You can have your very own app showing up on social media, too. However, first things first, you’ve got to create that App, than pepper social media with it. Dial-in to Potential Profits. An idea is enough! – Don’t worry if you don’t know the first thing about App creation.
SPIN SUCKS | MONDAY, JULY 12, 2010
[Marketing] Begin to Move Out of Your Comfort Zone | Spin Sucks
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 12 2010 Begin to Move Out of Your Comfort Zone By Gini Dietrich | Email | Print | 55 Comments | I rode my first ever time trials yesterday morning…a scary and nerve-wrecking experience. I’m not going to pretend I wasn’t scared to death. For sure!
CONVINCE & CONVERT | WEDNESDAY, JANUARY 28, 2015
[Marketing] You’ve Got Brand Ambassadors. Now What?
One of the things that stands out to me when I work with clients and chat with other marketers is that organizing and making the most out of a marketing relationship has become more tedious and delicate than finding influencers. This post lists a plethora of steps that you can take starting today on what to do with your brand advocates to turn them into marketing machines for your brand. Organizing and making the most out of a marketing relationship has become more tedious and delicate than finding influencers. — @KristenWords ( Tweet This ). Social mentions.
ARI HERZOG | WEDNESDAY, AUGUST 8, 2012
[Marketing] When You Want to Be Your Own Boss
When he's not blogging, Ari helps brands improve their digital media marketing. August 6, 2012 marks the date when Peter Kim and Todd Defren announced their freedom. Peter went first. I’m a free agent goo.gl/fb/17Xh6. fb/17Xh6. — Peter Kim (@peterkim) August 6, 2012. He explained he wanted to leave the corporate world as an employee and gain productivity as a freelancer. Peter elaborated that companies are not creating value as much as capturing value, citing, for instance, the recent acquisition of Buddy Media by Salesforce. Todd went next. NeOqtS. Please RT! Got a question?
DANNY WHATMOUGH | TUESDAY, JULY 31, 2012
[Marketing] The rise of the savvy consumer
It’s a moment where marketing happens, where information happens, and where consumers make choices that affect the success and failure of nearly every brand in the world.”. Last week, Apple released the latest version of Mountain Lion. was in two minds about whether to buy it. So I hopped onto Google, did a bit of research, read some reviews and asked my followers on Twitter. On the basis of this five or ten minutes of investigation, I took the plunge and purchased. Does this process sound familiar? Just think back to the last time you invested in a new TV, mobile or laptop.
DANNY WHATMOUGH | SUNDAY, JANUARY 30, 2011
[Marketing] Even Scoble agrees with me that Quora is all hype!
The market and the crowd will always decide. Tweet. On Thursday, I wrote a blog about how I was amazed at the amount of hype Quora was receiving. One of the main perpetrators of this hype has been tech blogger extraordinare, Robert Scoble. month ago, he was full of praise for the service : “Thanks Quora for providing a great community and way for people to communicate about what’s interesting in their lives in a new way. That’s innovation in blogging.” ” And yet, today we get this : “Turns out I was totally wrong [about it being a good service for blogging].
ARI HERZOG | SUNDAY, FEBRUARY 23, 2014
[Marketing] Bring Balance to Your Social Media
also enjoy reading Danny Brown ‘s marketing advice but I don’t need to follow him everywhere because I am satisfied by his blogging. 'Penelope Trunk once wrote about portraying yourself on social media : Each of us is multi-faceted. With a selection of media to choose from, we can express different parts of ourselves in different ways. It’s clear to me that blogging is best for expressing big ideas. If you can’t convey new ideas on your blog, then you probably won’t get a lot of traffic… But Twitter is not good for fleshed-out ideas. Way better than, say, Twitter.
CONVINCE & CONVERT | THURSDAY, JUNE 26, 2014
[Marketing] Study: Social Media is Not a Trusted Media Source for PR Pros
Below, we dissect a few of the findings and what they mean for PR and marketing professionals. Facebook is also the most-used paid platform for PR’s counterpart — marketing — as 90 percent of respondents said they use Facebook ads in Social Media Examiner’s 2014 Industry Report. Platforms like Cision’s Content Marketing Suite offer native advertising that delivers content to readers based on their viewing history. What does this mean? If your brand’s target demographic is female and under 25 years old , your audience is on the platform. Not sure where to begin?
PUSHING SOCIAL | FRIDAY, JUNE 7, 2013
[Marketing] Are You Giving Away Too Much For Free On Your Blog?
About a year ago, I received an email from fairly well-known internet marketer. That is why I believe that content marketing is the best slingshot that any small biz David can own. 'Everyone says that you should be generous with your expertise, experience, and talents. They say share until it hurts because…you’ll get it back with interest. Others offer a quasi-mathematical ratio that says – give 4,5,6 items of true value before you ask for something in return. Where does that leave you? At some point, you are going to ask. Am I giving away too much? You are.
WAXING UNLYRICAL | WEDNESDAY, JUNE 13, 2012
[Marketing] Blogging Upstream
Sure we cover fashion, beauty, and fitness… but only if we have something interesting to say about it, not because marketing studies tell us we should. Based in Los Angeles, she runs Digital Marketing for FIDM/Fashion Institute of Design & Merchandising. Guest post by Marcia Zellers. Some of us follow the current; some of us prefer to swim upstream. have never had much interest in the status quo, and I get a particular charge out of trying to spot the blurry opportunities hiding behind society’s clear-cut edges. Because most successful media follows a formula. Not the formula.
SPIN SUCKS | FRIDAY, SEPTEMBER 3, 2010
[Marketing] Top Five Stories for Week Ending September 3, 2010 | Spin Sucks
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 03 2010 Top Five Stories for Week Ending Sept. 17, 2010 Content Marketing: Yes, We’re All Media Companies. The Death of Traditional Book Publishing The PRWeek Guide to Required Reading The Time for Location-Based Marketing Is Now Have something to add?
JEFF ESPOSITO | WEDNESDAY, MAY 23, 2012
[Marketing] Uncommon uses for business cards
Business cards are often the first piece of marketing or branding collateral purchased by businesses of all sizes. Many times we think of these cards as a way to trade pertinent contact information and make a great first impression on clients, peers or prospects. This image from the creative team at Vistaprint showcase some additional creative ways that businesses can utilize their business cards beyond the contact data. Some of my favorites include: using the reverse as an appointment reminder (my dentist does this and I love it). showcasing customer testimonials.
JEFF KORHAN | SATURDAY, DECEMBER 4, 2010
[Marketing] This is What Happens When You Listen and Take Action
A few days after giving a presentation on social marketing to a group of tree care professionals I received an email inquiry: "Should I maintain both a professional and personal social media presence? Over years of presenting on the topics of social marketing and networking, I had assumed that this was something that didn't need to be addressed. Do I need to keep them separate or is it OK to integrate them? What is the best way to do that?". I assumed wrong. have an iron-clad rule that I adhere to when it comes to my business. Give every inquiry your full consideration.
JEFF KORHAN | SUNDAY, OCTOBER 24, 2010
[Marketing] Training Your Mind
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « The Dalai Lama and Business | Main | How to Encourage Social Media Sharing » October 24, 2010 Training Your Mind Your mind is the most powerful tool available to you for both personal and professional productivity. For one thing, I enjoy blogging, but there are dozens of other reasons why blogging is an essential component of my social media marketing. The methods for maximizing your mental capabilities are actually quite simple. Take a break.
TWIST IMAGE | MONDAY, APRIL 4, 2011
[Marketing] Free Content Is Killing Media (And Advertising)
We have to be ready to accept that the marketing platforms are changing at a rapid pace and that the old ways of clunking media and advertising along may well be reaching its end in terms of captivating the digital channels (Web, mobile and touch). What will truly move marketing, communications, advertising and media forward is rapid innovation (err. If people (this includes you) don't start paying for content, we will see a lot of key media outlets go away. and this includes the digital ones. That was the message yesterday delivered in the Newsweek article, Save The Media! media.
GEOFF LIVINGSTON | FRIDAY, JULY 19, 2013
[Marketing] Life with a Scarlet Letter
The way I see it, I have two paths; one is to leave the interwebs, walk with some shame, and live a quiet life as a marketer behind the scenes. 'This blog post is running in support of my Punish Geoff Fundraiser: Civilination ! Please consider a donation to support better online conversations. At the time of publishing, we have raised more than $3,000 for the Civilination Academy. Long-term readers know I have attempted to evolve my language to become more mindful of others. It’s no coincidence that this person is someone I wrangled with on here and elsewhere. New Disagreements.
PAUL GILLIN | WEDNESDAY, AUGUST 14, 2013
[Marketing] The Smart Device Revolution Is Just Beginning
It’s a terrific idea and another example of how the Internet of things is going to transform so many markets. 'I spotted a promotion this morning for a smart tag you can now attach to items that you never want to lose. It emits a Bluetooth signal that a smart phone app can pick up so you can always track them down. Coincidentally, Christina Kerley just sent a copy of her new e-book, “ The SMART Revolution.” It’s a 17-page compendium of products that are rewriting the rules of entire businesses by embedding intelligence into everyday things. Get it here.
PAUL GILLIN | MONDAY, OCTOBER 31, 2011
[Marketing] Economic Disruption: We’ve Seen This Before
Each of these five waves has been interceded by a crash in the financial markets. Live-blogging from the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. . Closing Remarks By Martin Fleming, IBM Chief Economist. If we look at the global economy over the last 250 years, we’ve seen five waves of technology change: Industrial Revolution. Age of Steam and Railways. Age of Steel, Electricity and Heavy Engineering. Age of Oil, Automobiles and Mass Production. Age of Information and Telecommunication. The Next Big Thing.
STEPHEN P SMITH | THURSDAY, MAY 27, 2010
[Marketing] The One-Page Action Plan
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! Here is a practical process that you can use to keep your creative momentum going and bring your ideas to life: 1.
STEPHEN P SMITH | SUNDAY, JULY 18, 2010
[Marketing] There is a Light at the End of the Tunnel,
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! Now it appears that a free blogging platform has been taken down by its hosting provider on orders from the U.S.
STEPHEN P SMITH | SATURDAY, JULY 31, 2010
[Marketing] Take the GTD IQ Quiz
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! This is my result: You’re a GTD Visionary/Crazy-Maker On the positive side, you’re a Visionary. click here!)
STEPHEN P SMITH | WEDNESDAY, AUGUST 11, 2010
[Marketing] 95 Tips on Work/Life Balance
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! contributed a tip (#11) “ Balance Through Productivity “ Powered by ScribeFire. What is this RSS?
STEPHEN P SMITH | SUNDAY, AUGUST 15, 2010
[Marketing] Moleskine Accessories
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! Definitely worth a look! So I created a list of objects, persons, things, etc. and a list of styles, adjectives, etc.
STEPHEN P SMITH | FRIDAY, SEPTEMBER 10, 2010
[Marketing] Productive Magazine Issue 5 : : …words
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! Magazine #5 available! Miguel Guía interview about art, passion, habits and more! It’s a free download!)
SPIN SUCKS | MONDAY, JULY 19, 2010
[Marketing] Use Gen Y Stereotypes to Your Advantage | Spin Sucks
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 19 2010 Use Gen Y Stereotypes to Your Advantage By Gini Dietrich | Email | Print | 18 Comments | Guest post by Matt Cheuvront , founder of MATTCHEVY and part of Gen Y What is the first thing you think of when you hear “Gen Y”? Now for the Gen Y crowd. My point?
SOSHABLE | THURSDAY, JANUARY 30, 2014
[Marketing] Nintendo’s Mobile Efforts: Salvation or Ignorance?
'With the current generation of gaming platforms on the market, Sony and Microsoft seem to have so much attention on them that it’s easy to forget about Nintendo. With the mobile market in Nintendo’s sights, is the company’s luck about to change? It’s been reported that Nintendo is looking into the smartphone market, though in a way that not everyone would have expected. In one respect, Nintendo getting into the smartphone market, at least to some degree, is a sign that the company wants to keep up. million. Photo Credit.
MINDJUMPERS | FRIDAY, DECEMBER 10, 2010
[Marketing] New Facebook Profiles – A Great Thing For Facebook’s Revenue Stream
From a marketer’s point of view, the interesting thing about ads on the platform is the possibility of targeting those ads to the right people, not just some geographic or a few demographic variables, but a bunch of social demographics as well. think the platform has lacked to full-fill the promise of narrowing your target down on specific groups – especially on the small markets – this due to users not updating their profiles. Tweet In little less than a week ago, Facebook started to roll out the new design for user profiles. Smart Move By Facebook.
CREATIVE RAMBLINGS | MONDAY, MARCH 4, 2013
[Marketing] 5 great articles you may have missed (February 25 – March 3, 2013)
Here is my list for February 25 – March 3, 2013: Blogger Outreach Advice To Get You Started As A Pro by Jerry Silfwer (Doktor Spinn) Content Curation: Copyright, Ethics & Fair Use by Pawan Deshpande (Content Curation Marketing) 10 free [.]. Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. Great Resources Social Media best articles of the week
SOCIAL EMAIL MARKETING | TUESDAY, JUNE 14, 2011
[Marketing] First Social Media Training Workshop Program by Red Chair Group in Europe
Olivier Blanchard, author of the book ‘Social Media ROI’ and marketing expert with several years of experience in social media in large companies will deliver a full training programme. The second edition of the Social Media Day in Belgium will take place in Antwerp on June 30, 2011. There are no. Industry news
ENGAGE | FRIDAY, MARCH 21, 2014
[Marketing] Mobile: The Epicenter of the Connected Revolution
Instagram and Pinterest have, in just a short time, gone from online underdogs to essential, effective components of countless marketing campaigns, often with massive audiences —and mobile is central to that success. Download our new whitepaper “ Content Marketing Insights 2014 ” and register for our free webinar featuring eight content trends poised to change the industry this year. 'The scope of the mobile web''s expansion has been so swift that it can almost be taken for granted. After all, it''s just another technological step forward, right? Need more convincing?
TWIST IMAGE | SUNDAY, DECEMBER 7, 2014
[Marketing] Seth Godin Doesn't Want You To Be Missed When You're Gone
digital marketing. marketing blog. marketing podcast. 'Episode #439 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. How do you make change? How do you take the time to think about what''s next? What you''re going to do? How you''re going to do it? Does change come from a blog post? tweet? podcast? I''m lucky. Very lucky. get to do things like this. get to spend an hour with Seth Godin. Seth Godin doesn''t want to change you. Seth wants you to change yourself. It''s full color. You also just can''t buy one copy. Just listen.
GEOFF LIVINGSTON | WEDNESDAY, APRIL 17, 2013
[Marketing] Is Existing Online a Quest of Loneliness or Giving?
The effort spent was given voluntarily, an internal need to communicate, to socialize, to market, or some other form of self-justification. To better my profession, to market my business, to FEED MY CHILD! 'Image by Den Den. Do you sense a lack of clear meaning in this online rat race? On one hand, existence stands in its purest form, reasons to be online, missions of the niche! Then we dilute existence with digital records of ice cream trips, Nike Fuel runs, and manufactured savoir faire. We have many boys and girls trapped in their own online bubbles now. The Rat Race of Likes.
JAMIEBECKLAND.COM | TUESDAY, OCTOBER 5, 2010
[Marketing] Curation Makes the Difference, or Why Seth Godin is (Finally) Wrong About Something
Curation Makes the Difference, or Why Seth Godin is (Finally) Wrong About Something | Jamie Beckland Jamie Beckland Emerging Media Strategist – Erstwhile Dancer – Digital Roustabout – Armchair Economist – Traveler Home About Contact Mar 20 2010 Curation Makes the Difference, or Why Seth Godin is (Finally) Wrong About Something Published by jamie at 2:36 pm under social media , technology #Curation makes the difference - why #SethGodin is (finally) wrong about something #marketing Seth Godin has an interesting post about the rise of “drive by culture.
TWIST IMAGE | THURSDAY, NOVEMBER 4, 2010
[Marketing] Is Twitter Killing You?
Personally, I've heard this about myself in the Marketing industry (if people only knew how much of my day and night is spent working on growing the business of our clients at Twist Image ). marketing industry. Sometimes the worst thing that can happen to you is becoming wildly successful. Many people fail to realize the time, energy and effort it takes to be successful in Social Media. It's true that you can definitely reap the rewards of that success, but it's also true that sometimes being too successful can become overbearing and unmanageable. That they are a one-person army.
TWIST IMAGE | THURSDAY, MAY 8, 2014
[Marketing] Online Video Is Just As Expensive As TV Advertising
smarter - more profound - marketing strategy should focus on building a healthy mix of ads with great storytelling and the ability to produce, distribute and share video-based stories about your brand that you have created. content marketing. contextual marketing. marketing strategy. 'You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment. That works. Don''t be fooled.
KIKOLANI | FRIDAY, DECEMBER 3, 2010
[Marketing] Fetching Friday – Resources Mashup & Giveaway Winner
Invite email contacts to your fan page with “Tell Your Fans – an option for admins of new or smaller pages that you can find under the Marketing section of your page’s admin side. Making Money Online / Online Marketing. Direct email marketing – does it always end in a monthly newsletter, and how to deal with inactive subsribers before they unsubscribe. essential steps for executing your social media strategy – simple yet required steps for any social media marketing plan. Internet Marketing Service. The Resources Mashup.
KIKOLANI | THURSDAY, APRIL 21, 2011
[Marketing] Fetching Friday – Resources Mashup & Cute Ducklings
Making Money Online / Marketing / Online Business. How to write amazing product reviews – if you want to make more from affiliate marketing, you need to follow this advice. How to gain social influence and market a #1 NY Times best seller – hour long interview on hustle, how to pitch a thought leader, the greatest lesson learned, and more. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, online business, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Freelance Writing.
LOUIS GRAY | TUESDAY, MAY 17, 2011
[Marketing] Review: Google Music Beta On Android and the Web
Google Music can be found in beta at [link] and the accompanying app can be found on the Android Market here. While Apple's iTunes player and associated family of digital devices ( namely iPods ) is the ten ton gorilla in the digital music space today, competitors are setting up to poke holes in Cupertino's current position, with the on demand socially-oriented music streamers like Spotify and Rdio on one side, and the music lockers like Amazon and Google Music on the other, while Apple is largely expected to counter with its own cloud-based offering in the not too distant future.
KIKOLANI | FRIDAY, JUNE 17, 2011
[Marketing] Fetching Friday – Resources Mashup & Herding Cats
Making Money Online / Marketing / Online Business. daily marketing ideas your target audience will love – a nice jumping point for marketing methods that you can try for your small or local business. 25 email marketing tips and tactics – get the most out of your email marketing using these suggestions for practices, design, content, and more. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Writing.
MINDJUMPERS | FRIDAY, JULY 9, 2010
[Marketing] Youtube Makes User-generated Feature Film
Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved On July 24, Youtube invites you to capture a glimpse of your life on camera and submit it to the ‘Life in a Day’ project.
CONVINCE & CONVERT | TUESDAY, SEPTEMBER 9, 2014
[Marketing] How to Promote Your Book Like Gini Dietrich
'For those of you who don’t know Gini Dietrich , she runs my favorite PR blog - Spin Sucks - and is a go-to resource for all things influencer marketing and digital PR. Also, I find her hilarious and her favorite classic arcade game is Tetris. few months ago, Gini published her second book, Spin Sucks , and the method she used to promote her new book should be used as a go-to model for promoting new products. Spark Notes Version: Campaign Background With a goal to make the New York Times. Read the whole entry. » Social Media Case Studies