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  • MINDJUMPERS  |  WEDNESDAY, NOVEMBER 10, 2010
    [Marketing] 5 Popular Posts About Social Media
    Facebook constantly unveils new initiatives on their platform, and we will keep an eye on interesting projects or campaigns that use new media for marketing. H&M is one of the businesses that has done some great work in using social media for marketing. Tweet It’s November – and time for a look back again! Here, I will serve you some of the most popular content we have had on Mindjumpers blog. It seems that what our readers have found most interesting is the posts about campaigns and best practices, as well as the development within platforms and networks. Read Full Post ».
  • FIREBELLY  |  THURSDAY, JANUARY 7, 2010
    [Marketing] Social Search: Tempur-Pedic "Ask Me" Commercial
    Digitalia | Indianapolis Social Media Marketing « Firebellys Top 9 Blog Posts of 2009 | Main | We Interrupt This Lifecast: Syndication Overload (Part 1) » January 07, 2010 Social Search: Tempur-Pedic "Ask Me" Commercial People trust their friends more than Googles algorithm. Basically Tempur-Pedic is saying, "Hey we understand that you are constantly bombarded with marketing messages on a daily basis. Thats why more and more people seek advice and guidance from their networks on Facebook and Twitter before making purchases. Thats a bold and brave move in my opinion.
  • FIREBELLY  |  THURSDAY, MARCH 11, 2010
    [Marketing] Fans With Benefits: Add Value On Your Facebook Page
    Digitalia | Indianapolis Social Media Marketing « The New Dork - Entrepreneur State of Mind | Main | Conversation: Out of the IUPUI classroom and into YATS » March 11, 2010 Fans With Benefits: Add Value On Your Facebook Page One of the questions people need to ask when considering setting up a Facebook Page for their business or organization is How can I add value? Chad Richards is the Social Program Manager at Firebelly Marketing. People are on Facebook to primarily interact with their family and friends - not your brand. Do more of what people are responding to!
  • GEOFF LIVINGSTON  |  WEDNESDAY, MARCH 12, 2014
    [Marketing] Freaking Out About Surveillance at SXSW
    First, let me say it was refreshing to see social media and marketing take a supporting role at SXSW as the conference moved to discuss larger trends in the interactive sector. Clearly, the movement towards an omnipresent Internet creates dramatic implications for society and businesses beyond extrapolating personal data to deliver contextual marketing. 'The topic of surveillance threaded the general conversation at the SXSW Interactive Festival this year. As a result, the always-on quantified self created a bit of a freak-out amongst attendees. People are rightly concerned.
  • LAUREL PAPWORTH  |  THURSDAY, JANUARY 21, 2010
    [Marketing] TV Show about Bloggers – Project Alpha, Malaysia
    It is a fast paced, fast cut, lifestyle-driven show tailor made for the online market which provides increased recognition of the expanding role and influence of bloggers across the nation. Is blogging interesting to anyone other than social media kool aid drinkers? Is there an audience for blogging shows?  Niche shows don’t seem sustainable with few exceptions. There is an interest in technology gadgets but there’s very few shows on that, and only one show on Travel that is regular.  Haven’t seen a gardening show in forever unless it’s a makeover one.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, APRIL 2, 2013
    [Marketing] How And When To Use Hashtags
    They can enhance your social media branding experience and open you up to whole new markets. Hashtags are becoming ever more popular. But why? Constant Contact says 40.7% of hashtag users use them to express their personal feelings about things. But another 34.1% use them to follow brands. use hashtags to promote corporate or social events. Let’s back up a little. of hashtag users use them to follow brands. That should tell you something. What it tells me is that hashtags are useful tools to promote brands on social media. 10 characters or less is best.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, SEPTEMBER 12, 2011
    [Marketing] Is Your Small Business Like A Fly On An Elephant?
    If you feel lost in the cyberspace shuffle and you’re wondering why your business isn’t ranking better in Google Places – or anywhere else – contact an Internet marketing expert for a consultation. If you read blog posts like this one you might come away with the impression that your small local business is insignificant, worthless, and doomed to get lost in the great cyberspace shuffle. Don’t believe it for a minute. First off, Mike Blumenthal is absolutely correct about Google’s algorithm. It is impersonal and computational. Not likely.
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, AUGUST 14, 2011
    [Marketing] Are Social Signals Used In Search?
    I don’t think many Internet marketers would question whether or not social signals are used in search. It’s pretty clear that they are. The only question is, to what extent? Facebook and Bing have a very close relationship. In fact, if you are logged into Facebook, then take a look at Bing’s home page. You should see along the top navigation menu a little Facebook icon next to your name. If you click your name or the down arrow, then you’ll see a link. Click that link and it takes you to a page explaining Bing’s social search feature.
  • PROBLOGGER  |  MONDAY, JUNE 10, 2013
    [Marketing] Set Your Blog for Success With These Simple Tactics
    However, you can eliminate some of these unknown factors by conducting research about the possibilities your market contains – and you can increase the chances of realising your dreams by setting a different type of goal. It might work best for you to save a few months’ or a year’s worth of salary, then take that time off paid employment and market like there’s no tomorrow. 'This is a guest contribution from freelance writer, Ayelet Weisz. Blogging is hard work. Set Inspiring (But Realistic) Goals. Mark Aplet – Fotolia.com. Will they buy your products?
  • PROBLOGGER  |  TUESDAY, AUGUST 23, 2011
    [Marketing] How to Optimize Your WordPress Database for Better Performance
    This was a post by Lior Levin who is a marketing advisor to Internet startups and companies. This guest post is by Lior Levin. Optimizing the databases of your WordPress blog sounds like it might be a difficult task, but it’s a lot easier than it sounds. In most situations it can be done in just one or two clicks—no need for complicated steps or terminology. You’re probably wondering why you would even want to optimize your database tables. Well, that’s easy: it can drastically speed up the load time of your blog. We have seen this profound impact at a psd to html company I work for.
  • FEVER BEE  |  SUNDAY, APRIL 1, 2012
    [Marketing] How To Find Your Community's Founding Members
      The difference is big, the latter feels like another marketing-led approach to get people to do something that you want. It helps if you have an existing list of contacts to launch a community. This is how most communities founded by amateurs begin. The founder reaches out to people they've known for years. They know these people are interested in joining a community.    Some organizations confuse a list of contacts with their list of customers. It's selfish and usually fails.      Build your list of prospective members. Twitter.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, MAY 24, 2010
    [Marketing] Facebook Strategy: Surround & Capture
    Businesses have examined and applied military strategies to dominate a market and demolish competitors for years. As soon as you think your advertising and marketing strategies are working on Facebook they change the terms, conditions and do so to their advantage, not yours. All of these strategies ultimately lead to a master plan of “ surround and capture “ In the digital economy if your offering surrounds the media and all the media points their audience to you well you have effectively surrounded the market. Is Facebook following a military strategy?
  • PROBLOGGER  |  WEDNESDAY, JANUARY 30, 2013
    [Marketing] Is Your Content ROI Really Untrackable?
    But when was the last time you heard that about a content marketing strategy? Knowing where you want to be should be the first step in your journey with content marketing. The majority of businesses undertaking content marketing will be focussing on one thing: sales. This is where a lot of people become confused and assume that you cannot measure sales from content marketing or social media. To attract more interested buyers, ensure you have white papers or videos showing why your products are the best on the market, and explaining your competitive edge.
  • TWIST IMAGE  |  FRIDAY, DECEMBER 21, 2012
    [Marketing] One More Thing. Before You Take Off For The Holidays.
    This is a book about brands and real relationship building (the next loyalty marketing?). Campbell Assistant Professor of Marketing at Wharton University. loyalty marketing. marketing professor. You're going to eat, drink and be merry for the next little while, aren't you? That's what this break is all about. Spend some time with family and friends and be thankful for everything that you have. It's the most wonderful time of the year (as the song goes). Right before I leave the office, I make sure to grab four books that I plan on reading during the break. dan pink.
  • JEFF KORHAN  |  WEDNESDAY, JUNE 9, 2010
    [Marketing] Mom Was Right - Just Make Some Friends
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Social Media Etiquette: Always Bring a Gift | Main | Know It All With Real-Time Search » June 09, 2010 Mom Was Right - Just Make Some Friends Most of us can remember those moments growing up that today seem incomprehensible - being bored.  If you are bored with your social media marketing, it may be an indication that you are not engaging and making new friends.    That makes you and your marketing better. Are You Bored?
  • CHRIS BROGAN  |  MONDAY, JUNE 4, 2012
    [Marketing] Van Gogh or Warhol
    ” I have always loathed (and always will) the words “true” and “real,” as they are often used by people who believe that they have the market cornered on the way to succeed in something. “No real marketer advocates email marketing.” About a year ago, my shrink said something flattering about my creativity, and said something like, “But you could very well be like another Van Gogh.” ” I said back, “F– that. don’t want to be Van Gogh, who died penniless and without any recognition. What about you?
  • SOSHABLE  |  MONDAY, JANUARY 14, 2013
    [Marketing] SEO Tricks are Dead. Search Engine Optimization is Alive and Well.
    Search engine optimization is no longer a distant cousin of social media marketing. “How about a magic trick? m gonna make this keyword disappear.”. SMASH*. TA DAA! It’s…It’s gone.”. The famous scene from The Dar k Knight applies very nicely to black hat search engine optimization tricks today. Those who are still trying to “beat the system” are running into roadblocks, landmines, and deranged Google employees willing to take out your metaphoric eyeball with every slight of hand technique they find. Link-building is being replaced by link-earning. Related articles.
  • BILL HARTZER  |  THURSDAY, OCTOBER 13, 2011
    [Marketing] Search Engine Rankings for September 2011
    Google’s web sites led the search market in September 2011 with 65.3 Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. comScore, Inc. NASDAQ: SCOR) , a leader in measuring the digital world, has recently released its monthly comScore qSearch analysis of the U.S. search marketplace. percent of search queries conducted in the United States. More than 17.1 Yahoo! came in second with 2.6 percent in August).
  • GEOFF LIVINGSTON  |  THURSDAY, JULY 1, 2010
    [Marketing] The Gulf Needs More Than BP/Obama Oil Spill Recovery Efforts
    As we have learned from the Louisiana Seafood Marketing and Promotion Board , the Catholic Charities of New Orleans and others, the vast impact on the Louisiana economy and its cultural way of life have been drastically underestimated by the Obama Administration and BP as reported by the media. Ewell Smith, executive director of the Louisiana Seafood Marketing and Promotion Board estimates the problem to be a $100-$200 billion economic calamity (see above video). Our Citizens Effect Gulf Mission (full team reports here) meetings with nonprofits over the past few days wrapped up.
  • CONVINCE & CONVERT  |  SATURDAY, AUGUST 25, 2012
    [Marketing] One Social Thing Wrapup – Week of August 20th
    Scroll to see the social media and content marketing articles you need to know. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Here’s what we included in this week’s One Social Thing daily email. To get One Social Thing delivered to your email each day, please subscribe below. If we use your idea in an edition, I’ll send you a signed copy of my book. Thanks! – Jay. What was the big issue of the week for you? One Social Thing – 8.20.2012 [see the SlideDeck]. Check it out!
  • SPIN SUCKS  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Marketing] Equality in the Workplace for Women | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 01 2010 Equality in the Workplace for Women By Gini Dietrich | Email | Print | 42 Comments | As of late, there has been quite a bit written about equality in the workplace for women. No one is even alleging a sexual relationship. How crazy is that! I own a business.
  • ENGAGING BRAND  |  THURSDAY, NOVEMBER 22, 2012
    [Marketing] Why Failure is an Option
    Failure IS an option, so that shouldn't stop ideas being progressed it should just strengthen the filtering process, the need to understand the market and focus on superb execution. Failure is often said not to be an option - Why? First of all that is not true, and secondly failure does not have to be bad - as Dad used to say, it is a success in finding out that didn't work! Seriously this kind of 'no failure' mindset can never work for a successful business, because if failure is not an option then you will always take the risk- free option which means less innovation, less creativity.
  • BILL HARTZER  |  SATURDAY, OCTOBER 5, 2013
    [Marketing] Dear Blog Comment Spammer: I Think Your Comment Spam Tool is Broken
    IE {still|nonetheless} is the {marketplace|market} {leader|chief}. 'Dear Blog Comment Spammer, who just left a comment on one of my recent blog posts: I think whatever software tool or script that you are using is broken. Or, you simply you are so dumb that you do not know how to use it properly. Whatever the reason, you should have noticed that none of the blog comments that are left on my blog actually allow outgoing links to websites. don’t even think an automated bot of some sort would allow comments like these on a blog. Here is a copy of the blog comment spam that you left.
  • PROBLOGGER  |  WEDNESDAY, APRIL 25, 2012
    [Marketing] What’s the Best Type of Affiliate Site? [Case Study]
    This guest post is by Anshul Dayal of Nichsense Niche Marketing. Once upon a time, making money with affiliate marketing and AdSense was a question of following this step-by step recipe (circa 2009): Find a product to promote on Clickbank or other affiliate networks. can certainly relate to that, as I have built such sites during the early phases of my internet marketing endeavours. Over the years, many marketers have realized the power that exact-match domains have held with search engines like Google, and were heavily exploited for affiliate-type sites. link].
  • SOCIALNOMICS  |  WEDNESDAY, JUNE 12, 2013
    [Marketing] Growing Customers Means Growing Relationships 
    Erin Schwartz manages marketing programs for 123Print.com , a leading provider of high quality customizable items like business cards , address labels, postcards, and other promotional printing materials for small businesses and solo practitioners. 'Growing Customers Means Growing Relationships. Using Facebook to build trust and friendships with your clientele. Whether you’re the head of a multi-national conglomerate or a stay-at-home mom with a small knitting business, you’re probably aware that Facebook has become an excellent means of promoting your business. Socialnomic
  • DANNY BROWN  |  SUNDAY, JUNE 13, 2010
    [Marketing] The Indecision of Being a Blogger
    Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs The Indecision of Being a Blogger June 13, 2010 15 voices share yours! Share Save Sometimes being a blogger is no fun. don’t mean that from a, “ Oh, woe is me, I have to blog &# point of view. Nor do I mean it from a, “ Why hasn’t my blog been turned into a book yet? &# viewpoint. Besides, how much of a letdown would a book that’s made up of recycled blog posts be? And still I stay undecided at times. Yet is this too much? Just right?
  • PROBLOGGER  |  TUESDAY, JANUARY 1, 2013
    [Marketing] Keep Your New Year’s Resolution: Set up a Social, Search-optimized WordPress Blog … Today
    We’ll go through a step-by-step process, including tools and resources for each step, to set up a WordPress blog that is optimized for social and search marketing success. MailChimp to collect email addresses for email marketing. Market Samurai. This guest post is by Marcela De Vivo of Gryffin.co. Recently ProBlogger discussed how to brand your blog , how to find your voice , and how to build your authority. Image courtesy stock.xchng user panoramadi. Just this week alone I went through these steps with four different people who want to jump on the blogging bandwagon.
  • STAY N' ALIVE  |  WEDNESDAY, DECEMBER 18, 2013
    [Marketing] Bitcoin Use-cases: Turning Bitcoin, Cryptocurrency, and the Blockchain into a Fully Functional Peer-to-Peer Internet
    My company helps businesses adapt to these new paradigm changes such as Bitcoin, strategizing new innovation and marketing shifts to gain an edge on their competitors. 'A lot of non-Bitcoin investors and people with little knowledge of Bitcoin are freaking out right now about the fall of Bitcoin''s value in the last 24 hours due to China forbidding deposits into their main Bitcoin exchange. I''m actually kind of excited about it, because I think of Bitcoin as more a protocol than I do a currency. This means it has long-term sustainability. Let me explain. We''re already headed there.
  • SOCIALNOMICS  |  SUNDAY, SEPTEMBER 29, 2013
    [Marketing] Are Your Employees Causing You Social Media Heartburn?
    People on the team could include your company’s CEO, HR director, marketing director, IT director, and all staff directly involved in your business’s social media. 'A Chrysler employee, while making fun of Detroit drivers, used the F-word on the company’s Twitter page. The employee was promptly fired. Domino’s employees posted a YouTube video of themselves ridiculing Domino’s and their customers, and handling food in an unethical manner. They were fired as soon as managers found out about their actions. Create both overall and site-specific guidelines.
  • THE WAY OF THE WEB  |  WEDNESDAY, FEBRUARY 15, 2012
    [Marketing] I can haz new logo
    Over time I’ve managed to attract a reasonably large audience every month with a range of articles mainly covering writing and content, marketing, social media, SEO, and technology. So here it is, the logo for TheWayoftheWeb – your friendly content marketing, SEO and Social Media company. I’ve been running a personal blog for about 6 years, including early experiments on Blogger. Prior to that I’d had a simple homepage, along with some other static websites to play around with. It’s pretty simple, but I think it’s effective.
  • PROBLOGGER  |  SUNDAY, SEPTEMBER 25, 2011
    [Marketing] How the Power of One Can Take Your Blog to Many
    But still, people are appealing to market segments, stakeholders and other big-box groups. Maybe this person resembles someone you know fairly well, from personal experience, market research or whatever. Sure, there wouldn’t be so many spammers and other blind mass marketers if it didn’t work. This guest post is by Barb Sawyers of Sticky Communication. Changing the world, one person at a time. first heard this expression back in the eighties as the tagline for Apple Computers. Since then, it’s been borrowed my thousands of causes and brands. It’s that good. Flip your model.
  • SOCIALNOMICS  |  WEDNESDAY, JANUARY 22, 2014
    [Marketing] Riding The News: Cicada Hunt 2014
    This is all well and good but I’m also an online marketing professional and for me “Cicada 3301″ is first and foremost a trending keyword and a good business opportunity. To capitalize on the Cicada phenomenon, which was covered by many of the top news sites I turned to a form of discussion marketing, which I call “riding the news” I participated in many Cicada-focused discussions across the web, focusing on the comments section of news websites covering the Cicada 3301, where I made comments and suggestions, and linked back to my own website.
  • ONLINE COMMUNITY STRATEGIST  |  SUNDAY, OCTOBER 11, 2009
    [Marketing] Community manager as babysitter, referee and therapist
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Community manager as babysitter, referee and therapist October 11, 2009 in Community management | Tags: Community management , community manager , online communities This is another rant from the trenches. If you’re not in the mood, perhaps you should come back to this one later. probably received 25 emails last week from members of my community about the most petty issues. But tired, I am becoming. That is not my problem.
  • ALEX BLOM  |  FRIDAY, JULY 24, 2009
    [Marketing] don't forget the others
    Pivoting (for those who don’t know what/why) It’s all in the build-up A quick and dirty study on Social Media Alex Blom Digital & Social Media Marketing, Toronto Home About Consulting Contact Me Don’t forget the others by Alexander Blom on July 25, 2009 in Thoughts, tips & advice Spread it! Or did you just forget about them and let somebody steal a very profitable, local and cheap market from you? Tagged as: marketing , offline mattsparks88 (Matt Halliwell) Twitter Comment @AlexBlom no worries there dude. I can see how it's a marketing thing.
  • BILL HARTZER  |  THURSDAY, NOVEMBER 18, 2010
    [Marketing] Visual Website Optimizer – Easy to Use A/B Split Testing Tool
    and in order to achieve those goals you think all you need is a good marketing campaign and excellent rankings in Google. It truly enables a marketer to use power of A/B split tests for increasing sales/conversions without relying heavily on IT or developer resources. Creating a new website or landing page is exciting. You have certain goals to achieve with the website (sales, signups, downloads, etc.) After all, a website is worthless if nobody visits it. But you forget one key point here. So, what do you do when your conversion rate is depressingly low? headline). Digg this!
  • BILL HARTZER  |  WEDNESDAY, MAY 27, 2009
    [Marketing] KeywordSmash Free Keyword Research Tool Launched
    As a blogger, online marketer, writer, and a shameless self-promoter, I am always on the hunt for content and ideas for creating online content. have a few ways that I’m using it to help me in my daily marketing activities, and I’m sure if you try just one keyword search you’ll be hooked on it just like I am. totally agree with whoever coined the phrase, “content is king&#. have to admit that sometimes I get writer’s block or, as I like to call it, “promoter’s block&#. finally found that place, called KeywordSmash! Ads (pay per click ads).
  • PROBLOGGER  |  MONDAY, APRIL 14, 2014
    [Marketing] 6 Lessons for Writing Irresistibly Magnetic Blog Post Headlines
    Garret Moon proposes re-writing your blog headlines at least three times  to A/B test your headlines using Twitter and email marketing. Most of the content featured in the study that made the top 10 lists was generated by NYU students participated in the Inbound Marketing Clinic and couple recent grads who work with me at Lowe Profero. One of the top shared blog posts on my blog, The 10 Secrets of Effective Bootstrap Digital Marketing for Startups , leverages this tactic. The 10 Secrets of Effective Bootstrap Digital Marketing for Start-ups from Matthew Capala.
  • ENGAGING BRAND  |  THURSDAY, DECEMBER 29, 2011
    [Marketing] SEO - an art and a science
    Today in a guest post from the wonderful  Joseph Baker , we look at the marketing implications of the holiday season. Today in a guest post from the wonderful   Joseph Baker   who is a wonderful friend to The Engaging Brand. Search Engine Optimization (SEO) is both an art and science. When you design a site and optimize it, you have to make it flow and capture your visitors' attention, giving it an easy to use interface and developing an aesthetically pleasing layout. Data Mining. Links and Traffic. Every share and social promotion generates a new link to the content, boosting rankings.
  • SPIN SUCKS  |  THURSDAY, OCTOBER 7, 2010
    [Marketing] Five Ways to Become a Trusted Resource
    And speaking is an amazing form of marketing. He is the author of the upcoming Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business. Guest post by David Siteman Garland , founder of The Rise To The Top. Trust. One of the most underused words in business. But, perhaps the real question is: Are you a trusted resource or are you a product pusher? There is a big difference. You know the product pushers. They are always trying to get you to buy, buy, buy. On the other hand, some people are trusted resources. The go-to person. Seriously.
  • GEOFF LIVINGSTON  |  THURSDAY, JANUARY 20, 2011
    [Marketing] Winning Beats Fame
    Aaron may never be noted as the most popular marketing voice on the interwebs, but he’s certainly one of the most successful ones. In an era where people chase fame like dogs running down a hare in a field, there’s little discussion about winning. That’s too bad, because winning beats fame every time. It’s imminently more satisfying, yields more benefits, and is much more memorable. Why do we focus on fame instead of winning? Just look at the obvious. Fame seems attractive, like it’s attainable and rewarding. Such are the spoils of nanofame.
  • CREATIVE RAMBLINGS  |  MONDAY, SEPTEMBER 3, 2012
    [Marketing] 5 great articles you may have missed (August 27- September 2, 2012)
    Simple Ways to Stop Smothering Your Social Media Soul by Krissy Brady (Social Caffeine) As if your life depended on it by Seth Godin (Seth’s Blog) Content Marketing: It’s a Marathon, Not a Sprint by Rachel Parker (Internet Billboards) [.] Here is a roundup of my favorite articles for August 27 – September 2, 2012. 5 great articles you may have missed (August 27- September 2, 2012) was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Great Resources Miscellaneous best articles of the week
  • JACOB MORGAN  |  FRIDAY, SEPTEMBER 6, 2013
    [Marketing] Friday Vendor Roundup: Socialtext, Lithium Technologies, Salesforce
    ExactTarget, Buddy Media, and Radian6 are a part of the new Marketing cloud. 'Every Friday I’m going to attempt to summarize any relevant news in the future of work/collaboration space. ll provide the name of the vendor, a short summary of what the announcement or piece of news is with a link to the original, and finally a short POV. can’t cover every single thing that comes out but I will do my best to provide as much relevant content as I can. If you have something you think I should include then please send it over and I will decide if it’s something I can add. Link to announcement.
  • WHAT SPINKS THINKS  |  MONDAY, DECEMBER 9, 2013
    [Marketing] Why Worrying About Startup “Competitors” is Ridiculous
    If you both succeed, you validate the market. No matter what, the more companies that find success in reaching that market, the more general awareness there is within that market and the more validation you can get about how big that market really is. Trust me, if the market is as big as you claim it is in your investor deck, there’s plenty of room for both of you. 'How much time do you spend worrying about your competitors? Do you get stressed whenever they come out with something new? Do you get jealous whenever you see them get press? Tweet. Startup
  • TWIST IMAGE  |  MONDAY, JANUARY 10, 2011
    [Marketing] What Moved You In 2010
    Personal Branding R.I.P. Product Is The New Marketing. Along with a healthy and happy family, amazing friends and my community service, we (my three incredible business partners and I) managed to grow Twist Image to nearly 130 Digital Marketing professionals in our two offices (Montreal and Toronto) working for some of the best clients and coolest brands. travelled to over thirty cities in five countries, evangelizing the Digital Marketing industry, my agency and the book, Six Pixels of Separation (which 800-CEO-Read and Inc. canadian marketing association. Web 3.0
  • CONVERSTATIONS  |  MONDAY, FEBRUARY 24, 2014
    [Marketing] Content Syndication: The Art of Effectively Using Existing Content
    She has years of experience in working closely with online businesses, helping them refine their marketing strategy through optimum use of content. 'Written by Jessica Davis of Godot Media. Many companies and content creators do produce great content, but no one gets to see it. This is because they are unable to get their content out because they are not well known or their content does not appear prominently on search results. All the effort and skill involved in creating great content – articles, blog posts, videos, songs, slides, infographics, etc. What is content syndication?
  • THE JORDAN RULES  |  SUNDAY, JULY 24, 2011
    [Marketing] Why a Portfolio of Websites Needs to Have Flexible UI Standards
    If you're a marketer and you're agency creates guidelines for a portfolio of sites that suggest unreasonably strict UX/ UI, question them on it. As more-and-more brands increase their online presence, they'll be faced with a dilemma: create strict UI standards, or flexible UI guidelines. There are pros and cons associated with either choice but, with the chancing face of the internet, flexible guidelines seem to be the best option. Firstly, let me explain what I mean by UI standards or guidelines. Creating this type of document is often lead by the creative team. Cross-Domain Frequency.
  • VIPER CHILL  |  MONDAY, AUGUST 9, 2010
    [Marketing] ViperChill Monthly Report 10 (The Month with Just One Post)
    The top 10, were: ViperChill: 928 wordpress seo: 580 viral marketing: 525 social media strategy: 248 viper chill: 230 guest blogging: 138 hostgatorestonia.com: 102 ( Bug? Also I see Pat at SmartPassiveIncome.com does the same thing, I do think this is an special way to connect with your readers an give them an more insight into your world of marketing. know this blog has no goals, but why you do not like his other projects and invest some dollars in links to your main keyword: “Viral Marketing&# ? Home What the F ? Cloud Living Say "Hi!" Thanks. What did you ask?
  • SOCIALFISH  |  THURSDAY, FEBRUARY 17, 2011
    [Marketing] A Tale of Two Communities Part 1 – Volkswagen
    VW invests heavily in marketing and research to assure that they are constantly on message. few questions you can ask yourself: Does your organization constantly invest in marketing and research to know your members? This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. First, I’ll say that I am involved in 3 major communities. First, let’s set the stage.
  • PROBLOGGER  |  WEDNESDAY, JANUARY 30, 2013
    [Marketing] X-Ray Vision for Guest Bloggers: Author Stats
    It has social media and search marketing benefits, and it’s a lot of fun. He’s also the author of Content Chemistry, An Illustrated Guide to Content Marketing You can find Andy on Google+ and Twitter. This guest post is by Andy Crestodina of Orbit Media. Analytics are great for seeing your site’s performance, but we can’t usually peek into other people’s web stats. However, there is a tool that gives you a view you may not have seen before. It’s called Google Author Stats. Embrace your new blogging super power. think of guest blogging as modern-day PR. But keep going.
  • KIKOLANI  |  THURSDAY, APRIL 28, 2011
    [Marketing] Fetching Friday – Resources Mashup & Royal Wedding
    Making Money Online / Marketing / Online Business. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Hwo to write thousands of words every single week – for those of us that have a lot of writing to do, here’s some ways to get it done. Try these formulas! Personal Development / Productivity.
  • PROBLOGGER  |  SUNDAY, JANUARY 1, 2012
    [Marketing] Why I Haven’t Made a Dime From My Blog—and How You Can
    Sometimes your niche is pretty clear—blogging, marketing, or running, for example. For example, on your products page you can have a “free marketing 101 course.” This guest post is by Alexander Heyne of Milk the pigeon. When I first started my blog, I wrote a series of posts I was sure would resonate with thousands all over the world, create a movement, and bring massive traffic over to my site. Except when I published the posts, they went to the black hole of the Internet. No one heard them. No one saw them. Just a couple Facebook friends and maybe my mom. model for making money.
  • SPIN SUCKS  |  MONDAY, AUGUST 9, 2010
    [Marketing] More Online Noise?
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 09 2010 More Online Noise? Related Posts The Time for Location-Based Marketing Is Now Optimizing Your Blog Posts Death of the Corporate Web site? He said, for him, it’s just more online noise. That got my attention. More online noise. Leave a comment!
  • SOCIALNOMICS  |  MONDAY, JULY 26, 2010
    [Marketing] Fast Company Influence Project: Pyramid Scheme or Genius?
    Link baiting, pyramid scheme, marketing genius? By  Erik Qualman. Fast Company’s  Influence Project is a little bit of everything. The Influence Project is promoted by Fast Company as finding the most influential person. Essentially, the person that drives the most traffic to www.fastcompany.com  before August 15 will have the largest picture in the November issue of the magazine. My guess is that person will also appear on the cover. To date over 18,000 people have signed onto the project. pyramid in action). Mari Smith is currently in the lead/top influencer. The New York Times.
  • PROBLOGGER  |  MONDAY, MARCH 5, 2012
    [Marketing] The Keys to Creating Unmissable Content
    Do what hasn’t been done: Every marketing technique that used to be extremely effective eventually becomes commonplace. This guest post is by Jonathan Mead of  Trailblazer. Over 1.6 million blog posts are published each day. That’s an average is 18.6 posts per second. That’s a staggering number. And with so much content being published, how do you make sure that yours gets seen? And not just seen, but commented on and shared? Many people focus on the tactics of getting content spread. This method used to work very well. Not anymore. There’s no other choice.
  • GEOFF LIVINGSTON  |  WEDNESDAY, DECEMBER 8, 2010
    [Marketing] The Best Bloggers Avoid Pitfalls to Serve
    These challenges include: Moving from a service mentality to perceived market brokers, dealmakers allocating influence as they see fit. “When a man assumes a public trust, he should consider himself as public property.&# – Thomas Jefferson. Image by Leigh Durst. The idea of public service dates back to the founding of this country, when people were first elected to represent citizens of the United States. In modern times, people create leaders in various online communities by giving them their time and attention. In essence, they serve their communities.
  • ADAM SHERK  |  THURSDAY, JULY 30, 2009
    [Marketing] Videos in Press Releases are Cool – When They Provide Meaningful.
    Related posts: A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later The Most Overused Buzzwords and Marketing Speak in Press Releases Where Do You Want Your Social Media Press Releases to Live? The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement?
  • ADAM SHERK  |  TUESDAY, AUGUST 25, 2009
    [Marketing] 5 Ways to Deal with Seasonal Dips in Search Engine Traffic
    Reach out – You’ve been meaning to get more involved in brand and content awareness building activities such as social media marketing; now’s the time. The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? What Horrible Things Did Time Magazine Do in 1964?
  • DIGIGEN  |  SUNDAY, MARCH 7, 2010
    [Marketing] Collaboration: The Fab 40 Online – Wallpaper and Poke
    The Fab40 Online is the online version (its all in the naming!) of the Fab40 which appears in print. The Fab40 is Wallpaper’s guide to the best of the US, UK, Spain etc. The Fab40 is the online version highlighting the really interesting things about the web segmented into hardware, retail, innovations, inspiration, blogs and downloads. Well worth spending some time playing around with it. Link Here Posted in cool stuff | Tagged best of the web , collaboration , fab40 , poke , wallpaper blog comments powered by Disqus « Fashion. Limited. Powered by WordPress and Hybrid
  • DIGIGEN  |  MONDAY, AUGUST 16, 2010
    [Marketing] Social Business Books: Seth Godin – Linchpin
    Its very motivational but also acts as a great guide for anyone who is in need of a change. Link Here ) I would give this a 5 out of 5 rating as I love Seth’s style of writing, the cracking ideas and also the thought that anyone can become a linchpin.its just whether you want to or not. Posted in social business books blog comments powered by Disqus « Why “Cultivating Linchpins&# is a Key Social Business Strategy How the New BBC iPlayer sets a benchmark for Social Businesses. Dan on A New Focus on Social Business Strategy. Powered by WordPress and Hybrid
  • SOSHABLE  |  SATURDAY, OCTOBER 19, 2013
    [Marketing] Knowing Why Google Embraced Social Will Help You Understand How It Works
    For years, I’ve been reading and experimenting the best ways to market on Google. Today, the great search marketer will be doing two things: Put out quality content with the proper mix of high-quality inbound links and social signals to improve rankings today. Search and social will not be separate marketing endeavors in 2014. 'For the last 7 years, I’ve been watching Google very closely. Sure, they are in the news all the time so it’s not something that’s exactly hard. They looked at Facebook before Microsoft jumped on first. It will get there.
  • DREW'S MARKETING MINUTE  |  FRIDAY, OCTOBER 7, 2011
    [Marketing] Do you take yourself seriously?
    At McLellan Marketing Group , we live by our core beliefs. One of them is: We take our work seriously. Ourselves… not so much. Let’s be honest here. None of us save lives every day. Okay, if you actually do… you have my permission to skip this post) Sometimes, I think we need to just get over how important our work is and lighten up. In front of our clients. Let them see we have a sense of humor about ourselves. Because they’ll actually enjoy working with you more. Check out these planes from Kulula Airlines. No doubt their work is serious. Kulula Airlines #1.
  • WISDOM LONDON  |  THURSDAY, AUGUST 26, 2010
    [Marketing] Guesting on Cow Bell: The Digital Footprint Audit
    Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on August 26, 2010 at 1:38 pm and is filed under marketing strategy , social media , wisdom with tags cow bell , digital footprint , online marketing , social media. Wisdom London Creative Communications is our world… « Experiments in Social Media Number 1: How to Win Friends Guesting again: #SoCol and Reaping the Social Harvest » Guesting on Cow Bell: The Digital Footprint Audit We were very proud this week to guest post on the always-brilliant Cow Bell blog.
  • CHRIS BROGAN  |  WEDNESDAY, JANUARY 4, 2012
    [Marketing] Email List Building the Lazy Way
    Email Marketing Isn’t Dead; BAD Email Marketing Is Dead. People seem to want to know about email list building, and how to get a big newsletter subscriber base. have my ways. I’ll share what I know. sell premium WordPress themes (affiliate link) from StudioPress, because I’m a fan of the company, but also because I use them and they have served me very well. This is perhaps the least customized version of a StudioPress theme I’ve ever used. Yes, it’s better to have a designer help you pretty it up a bit.). Want to see some numbers? This is huge.
  • PROBLOGGER  |  MONDAY, MARCH 26, 2012
    [Marketing] How to Overcome the “I Wish” Mentality and Start a Blog
    Adarsh Thampy is a blogger and advices small and medium business on effective content marketing strategies. You can read more on the topic of content marketing by following Adarsh @conversionchamp. This Guest post is by Adarsh Thampy of Conversionchamp. wish I started my blog a long time back when there was a lot less competition. wish I was able to write great content from the start. wish I had the money to purchase hosting and set up a self-hosted WordPress blog. wish, I wish, I wish… How many of us have wished for something like this in the past? know I have. Nothing!
  • CHRIS BROGAN  |  WEDNESDAY, FEBRUARY 13, 2013
    [Marketing] I’m Not Into Social Media
    still love talking about marketing, and I’m planning a post about content marketing shortly that should lay out some really useful information. I love writing posts that you don’t believe. But it’s true. don’t really care much about social media. used to. But it’s just not the most amazing thing in the world to me. So What? think pretty much everyone’s getting tired of social media for social media’s sake. Have you read the front page of Mashable lately? just did. And I think that’s cool. I’m not even trashing it. And me.
  • PROBLOGGER  |  SATURDAY, JANUARY 21, 2012
    [Marketing] 13 Steps to Being the Worst Blogger on the Planet
    Headlines are just an evil internet marketer’s way of convincing people to do nasty things! This guest post is by Karol K of ThemeFuse. Being the best blogger on the planet is just so mainstream. Why would you even aim for that?! Why not aim for something much easier to achieve, and be the worst blogger the world has ever seen? As I’m sure you’ve noticed, people follow different steps in reaching this goal, but I think these 13 will do the job well enough. So here we go, how to be the worst blogger in the world in just 13 easy steps. Who needs research? Write drunk.
  • LOUIS GRAY  |  WEDNESDAY, OCTOBER 27, 2010
    [Marketing] As Spotify Accelerates, Tipster Pumps False Apple Angle
    But given today's near-news and much of the uncertainty that has been bandied about regarding Spotify's future, when it may officially hit the United States market, and whether it can be a viable company, providing a service people will pay for, I am more confident than ever that they have a significant and disruptive offering, thanks partly to the discussion. On Tuesday morning, an anonymous tipster e-mailed a number of top tech bloggers about potential talks between Apple and the fast-rising digital music challenger, Spotify. We met as friends, and spoke candidly.
  • SHIFT DIGITAL  |  THURSDAY, MAY 3, 2012
    [Marketing] Are You an Accessibility Whore?
    Last weekend I was visiting with a friend who just happens to be a digital marketing rock star. Accessibility is an odd concept. Take a moment and think about it. We all want to give the impression that we’re 100% accessible. Take a look at my signature line for example. Right now it includes the following ways to get in touch with little ol’ me: Office phone number. Email address. Twitter address. Facebook address. Company Twitter account. Company Facebook address. Google Chat. LinkedIn address. Skype address. mean really? Am I that important? m lucky, I know! Me on the other hand?
  • WWW.REACTORR.COM  |  MONDAY, OCTOBER 18, 2010
    [Marketing] Social Currency and Curation Online Branding Blog
    Social media is like the great equalizer that’s leveled the playing field for marketers. Our now hyper-social world allows marketers to listen, adapt, and exceed expectations. the importance of each depends on a variety of considerations, from the stage of brand development or the nature of the market, to factors like the category and industry. Some interesting commentary on social currency from Russ Klein, Chief Marketing Officer of Burger King: “Social currency is like a good joke. Being able to deliver creates advocates. Is it information or knowledge?
  • JUGNOO  |  WEDNESDAY, NOVEMBER 13, 2013
    [Marketing] Where to Get Big Data Revealed!
    All project management, marketing automation, CRM, ERP content management, Google Docs, intranets and portals are included here. 'Kapow Software has created a great chart that shows where to find and access Big Data. It nicely categorizes the sources of big data and also shows how it can be accessed with an API or other means. Big Data Categories. Archives. This can include scanned documents, forms, records, and anything else that has been scanned or formatted into an electronic document. Documents. These would be CSV files, HTML, text, XML, PPT, PDF, and Word. Media. Data Storage.
  • JUGNOO  |  TUESDAY, AUGUST 27, 2013
    [Marketing] Social Media Listening Tools
    So if a marketer is listening in on conversations and looking for brand mentions in their social media listening tools, they will be missing over 90% of the conversations that are relevant. 'Interesting report from Keyhole: they have found that only 9% of any brand’s audience actually talks about that brand. Part of the challenge of any social listening technology is matching the topic of conversation with a brand or brand affiliation. Some of the ways to get more insight and relevance into your social media campaign plans: 1.
  • JUGNOO  |  FRIDAY, AUGUST 2, 2013
    [Marketing] Hublish – Create Brand Webinars
    Currently the company has lawyers, universities and marketing firms using the platform. 'Hublish is a startup cofounded by Ben Borodach, and helps brands and publishers connect with their audience. All content is organized into hubs; each brand has a hub of all its content, and each professional user has all the content that they subscribed or engaged with in their own dashboard. You can manage several brands, as each brand gets its own stage. The stage is like a podium where brands can customize their presence and feature all of their content. You can sign up here.
  • JUGNOO  |  WEDNESDAY, JUNE 19, 2013
    [Marketing] Enterprise Social Media Collaboration: It Ain’t Facebook
    'The popularity of social platforms like Facebook is confusing the enterprise market: you have to have a different set of priorities and ways to measure success when it comes to collaboration and networking in a large organization. There is also the problem of multiple networks and the fragmenting of tasks related to social media initiatives inside and outside the organization. See more in the article below. Ditch the likes: Why enterprise social media is nothing like Faceboo k. By Toby Wolpe. Social Media Management
  • BILL HARTZER  |  MONDAY, NOVEMBER 26, 2012
    [Marketing] Intellectual Property Domain Name Scam Changes to Brand Registration Scam
    A well-known intellectual property protection domain name scam that has been going on for at least 10 years has taken a new twist–the scammers are now calling this a “brand registration” rather than “intellectual property” In any case, though, the scam is the same, really: Some unknown company from Asia contacts you, trying to reach the CEO or marketing manager of your company. They try to make you believe that some fictitious company is trying to register your name in Asia. Sent: Monday, November 26, 2012 12:52 AM. Subject: [!! Importance: High.
  • DIGIGEN  |  TUESDAY, MAY 4, 2010
    [Marketing] How the New Spotify Will Create A Profit
    The new shareable Spotify lists, the connectivity with Facebook, and the ability to upload your playlists from iTunes isn’t simply an iTunes killer, its a market leading innovation. think this new move will see Spotify rake in the profit and these are the reasons why: 1) Creating shareable playlists means they can tap companies even further into your social graph. This means that companies can scrape your friends music feeds and playlists to say to you that your friends like something or listen to something heavily. have you tried them? So what else could Spotify do?
  • JACOB MORGAN  |  FRIDAY, MARCH 18, 2011
    [Marketing] 12 Tips for Vendors on Briefings and Demos
    People that develop products or run marketing are great to talk to but if they are boring, not entertaining, and sound like they don’t care; then I’m not going to care either. Be prepared to tell me exactly how you differentiate from the competition, not marketing bs but actually how you are different. I get a handful of vendor briefings and demos every week. I do this because it’s always great to see what vendors are up to, it’s great for personal research, and it builds relationships. I genuinely get excited about this stuff! Any other tips for vendors?
  • KIKOLANI  |  MONDAY, FEBRUARY 11, 2013
    [Marketing] WebMeUp SEO Dashboard Review
    Benefits of Blogging – Developing SEO & Internet Marketing Skills. WebMeUp is a promising new tool for SEO’s and those who would like to learn more about how their website is doing in search. Although it is in its infancy, it has a lot of great features to choose from and even more coming up. In this post, we’re going to look at how easy it is to set up your websites in the WebMeUp SEO Dashboard and learn about your rankings, backlinks, social mentions, and competitors. Adding Your Websites. First, you will click + Add Project and enter your website’s URL.
  • CHRIS BROGAN  |  MONDAY, SEPTEMBER 27, 2010
    [Marketing] Personal Branding Basics for 2011
    It’s something that I do because it’s part of marketing and building out the new way that social business flows. To quote friend Aaron Strout, “I’m in fax marketing.&# Personal branding isn’t really my focus. It’s something we wrote about in Trust Agents in the “Make Your Own Game&# part. But I’m asked about it often. Here are my thoughts for how to move the needle with your personal brand in 2011 (and yes, you should start planning now). Oh, and Batman is going to help me illustrate along the way. Personal Branding Basics for 2011.
  • GEOFF LIVINGSTON  |  FRIDAY, NOVEMBER 26, 2010
    [Marketing] Journalism Skills for Everyone
    Social networks and entire idea markets follow their lead blindly as sources of quality information. When information sources become fractured and degraded, people break into smaller polarized groups , each supporting their own group think. In many cases, people can become easily swayed by those they trust in their social networks (on and off line). Information from “influencers&# may be accurate and create great actionable results. Other times, it may be spoiled by an increasingly deplorable lack of ethics (everybody get their Klout Perks yet?), faulty opinions and hypocrisy.
  • CHRIS BROGAN  |  TUESDAY, MAY 22, 2012
    [Marketing] Why Trust Agents Did So Well
    just finished watching this video, “Scamworld,” which goes with this huge post about bad internet marketing, false schemes, and all kinds of deception. respect and admire Danny a lot, and when he puts his thoughts onto something fiery like the world of internet marketing, I listen. make the same mistake that most marketers (most PEOPLE) do: I believe that the way I think is the way you think. I’m not fond of bragging. Though I can be as prideful as anyone, I just don’t see the point in it. Click Here. Why Trust Agents Did So Well. Love Business.
  • BRASS TACK THINKING  |  FRIDAY, APRIL 15, 2011
    [Marketing] A Belated Note of Thanks
    Gini became not only a trusted business adviser for my work as a marketing director, but she became a dear friend. This is a relatively personal post in some ways, but there’s a sound lesson here that I hope you’ll hear. In 2007, I was working in the corporate world, and I wasn’t too happy. But one bright spot for me was the work I was doing with Gini Dietrich and her PR and communications firm, Arment Dietrich. And she paced with me. But I digress. Gini was always smart, pragmatic, and fun to work with. wanted to go do something…more. So I did it. am hungry.
  • PROBLOGGER  |  SUNDAY, MARCH 13, 2011
    [Marketing] The 5 Elements of Authoritative Content
    Because that is where Internet entrepreneurs gather to learn about blogging and Internet marketing. Guest blogging, apart from its marketing intention, was created for this purpose. This guest post is by Tito Philips, Jnr. of MADphilips. Authority, in case you’ve forgotten, still rules! ProBlogger is still relevant because of its authoritative content. The same thing applies to mainstream blogs like ChrisBrogan , SethGodin , ZenHabits , LateralAction , and so on. You just can’t get enough of their content. Because they’re authoritative! Insight. Simplicity.
  • CHRIS BROGAN  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Marketing] Looking for Work
    There are opportunities all around us, but they require us to think them through, to consider the very basics of business planning (markets, products or services for that market, distribution, effort required, etc). Somewhere along the line, our language shifted meaning slightly. “Looking for work&# used to mean, “I’m capable and I’m looking for a place to apply what I know how to do.&# Now, it means “I’m unemployed and hoping to find an employer to nestle me into their machine.&# These are two very different things. Really Look. Easy cheesy.
  • WAXING UNLYRICAL  |  FRIDAY, APRIL 13, 2012
    [Marketing] To Happy Hour or Not to Happy Hour: That is the Question
    He does social media management for   KimberMedia  and does marketing/PR for  @bgckids. Twitter rabbit holes can easily claim 20 minutes of my day. click on one interesting link someone tweets out, and the next thing I know I’m on the HR blog at Ragan.com ranting in my office. came across this post the other day. The basic premise of the article is that it is a bad idea for managers to attend a non-work-related happy hour with their subordinates. While I see the point, I wholeheartedly disagree. This is not a one-size-fits-all situation. Not a whole lot. What do you think?
  • VIPER CHILL  |  WEDNESDAY, MARCH 3, 2010
    [Marketing] ViperChill Monthly Report 5 (My New Apartment)
    The articles written in February, were: How I Really Built a Blog with 6,500 Subscribers Wordpress SEO: The Only Guide You Need 7 Life Lessons I Apply to Internet Marketing Bloggers: This Is How Long Your Posts Should Be How to Really Build Backlinks and Dominate Google Here at ViperChill there are a lot less articles published than most sites, but typically these articles are 2,000-3,000 words and cover topics in massive detail. This month I also found out I won a SEMMY (internet marketing award) for the best post on blogging in 2009. This is an internet marketing blog.
  • PROBLOGGER  |  MONDAY, MAY 7, 2012
    [Marketing] 8 Ways to Get More Out of Your Facebook Fan Page Today
    Before you start getting ideas, let me tell you that this space cannot be used for any marketing messages—you can’t ask people to buy something or to like your fan page, you can’t use it to offer any pricing or discount details, you can’t have your contact details displayed there, etc. This is a guest post by Raag Vamdatt of The WordPress How To Blog. If you have been paying even the slightest attention to the blogosphere lately, you would have noticed that it’s abuzz with talk about the new Facebook fan pages. These changes came into effect from March 30th. This is huge.
  • THE WAY OF THE WEB  |  MONDAY, MARCH 31, 2014
    [Marketing] Digital People in Peterborough Event: April 10, 2014
    And we’re generally a nice and friendly bunch, so you’ll feel welcome whether you’re a blogger, website owner, eCommerce expert, creative, marketer, developer, database admin, designer or inventing your own job title. 'After a bit of a break, Digital People in Peterborough is back with a very cool event on Thursday April 10, 2014. Digital People in Peterborough – April 10, 2014. We’ve been invited to the Eco Innovation Centre in Peterborough to offer our thoughts on proposed plans for a new Digital Hub in the city!
  • PROBLOGGER  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] What They Don’t Tell You About Successful Product Launches
    We see it a lot in the Internet marketing circles, people selling their own information or products on how to launch a product by talking about how much they made. These techniques to show what you’ve made are fairly typical in this Internet marketing space. Many times we see successful product launches being talked about and are so dazzled by the huge sales numbers and income generated but fail to see all the hard groundwork that has been done behind the scenes for months and years before the launch. Notes. The transcription provided by The Transcription People. Share This.
  • SOSHABLE  |  FRIDAY, DECEMBER 16, 2011
    [Marketing] Twitter: The New Résumé
    A graduate student at the College of Charleston with a Bachelor of Arts degree in Public Relations from the University of South Carolina was denied a social media internship with Rawle Murdy, a marketing communications firm in downtown Charleston. In the job market, Twitter is essential. Despite her relevant experience with the Post and Courier, Rawle Murdy said she didn’t have enough followers on Twitter to be considered for the position. Caroline O’Hagan: That student, Caroline O’Hagan, is still bitter about the situation. But most of their followers are friends. You do.”.
  • ENGAGING BRAND  |  TUESDAY, APRIL 15, 2014
    [Marketing] 4 Ways to Turn Problems into Profit
    Have you a clear plan of who you are, what benefits you offer and to which specific market sector? 'Problems are annoying. They give us extra work, they side track us from our everyday work and they sap our energy. That is one way of looking at problems however I prefer a different way. Because problems abound and if we take this view then we will spiral into a negative mindset and a negative mindset is the worst possible outcome for anyone in business. prefer to see problems as opportunities for no other reason that this.THEY ARE! So how you can react differently? Tweet this ).
  • CONVINCE & CONVERT  |  THURSDAY, JULY 19, 2012
    [Marketing] How to Make Social Media Infographics That Get Noticed
    So, you are a marketing consultant with an emphasis on the digital side, but you also have been creating infographics for quite a few years now and some of your work is really spectacular. think people see it as another way to market stuff, right? Obviously, there is huge marketing benefit. ” But that’s the same thing that’s been happening to marketing for 30 years, right? But one of the biggest things I encourage, and I think there’s a little note in the book about this is, check out your local market first. Jay: Welcome everybody.
  • SPIN SUCKS  |  TUESDAY, SEPTEMBER 14, 2010
    [Marketing] Does Your Company Have a Skunkworks Team? | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 14 2010 Does Your Company Have a Skunkworks Team? Marketing and sales (other areas) were rarely involved in the process. How many of you work in a company that has a skunkworks team? How many of you own businesses with a skunkworks team? Loading.
  • TWIST IMAGE  |  FRIDAY, DECEMBER 20, 2013
    [Marketing] This Blog Is Dead
    They could test different types of stories and writers to see if there was a market for their writing, and more. 'Let''s admit it. Blogging (as we knew it) is dead. Is your blood boiling? Are you priming your fingers to lambast this thought in the comment section of this post? Go back in time. Not even all that ago and think about the early days of blogging. What we had was place for online journaling. Posts were seen in chronological order and could be commented on and shared. It was a technological and publishing breakthrough. It''s obvious why the popularity of blogs took hold. Audio?
  • PROBLOGGER  |  WEDNESDAY, MAY 23, 2012
    [Marketing] 5 Lessons Steve Jobs Could Teach You About Creating a Popular Blog
    There are millions of entrepreneurship, marketing, and career blogs on the web, but Pam packages her expertise to create the higher purpose of “helping frustrated employees in corporate jobs break out and start their own businesses.”. Your marketing blog can save a business and a livelihood. Your This guest post is by Greg Digneo of Sales Leads in 30 Days. What can I learn from the business life of Steve Jobs that will help me grow my blog?”. We’ve all asked ourselves the question. But it’s one that I couldn’t get out of my head. Make a dent in the universe”—Steve Jobs. Right now.
  • PROBLOGGER  |  WEDNESDAY, JULY 20, 2011
    [Marketing] From Blogging To ProBlogging in 6 Months
    Offer three products on the site and build your content, marketing and networking around these offerings. Update marketing strategy : In the first three months, I tested different ways to get publicity, network with others, and find ways to increase my sphere of influence. Keep your marketing strategy flexible and adjust it based on the results you’ve seen to date. Email marketing tools such as Aweber (or MailChimp) let you segment your list, send special offers, and create a stronger connection with readers. This guest post is by Ivan Walsh. blogs. Month 1. Month 2.
  • JEFF KORHAN  |  MONDAY, JUNE 21, 2010
    [Marketing] 10 Advantages of a Blog as Your Social Media Hub - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « YouTube Launches Free Video Editor | Main | Collaborative Communities Work » June 21, 2010 10 Advantages of a Blog as Your Social Media Hub Blogging requires an investment of time that can sometimes be difficult to justify.    Here are some of the advantages to blogging that help me stay focused on maintaining it as my central presence on the social Web.   Those valuable links will follow you wherever you go.   10.   10.
  • PROBLOGGER  |  WEDNESDAY, JUNE 26, 2013
    [Marketing] Lost Your Blogging Groove? Kickstart it with this 2 for 1 Deal on ProBlogger eBooks
    For example: if you’re a new blogger (or are about to start) – you might like to get our ‘ Guide to Your First Week of Blogging ‘ as well as ‘ 31 Days to Build a Better Blog ‘ if you’ve been blogging for a while but have stalled you might prefer ‘ 31 Days to Build a Better Blog ‘ combined with our productivity guide ‘ Blog Wise ‘ if you’re looking to learn about monetizing blogs check out our ‘ Guide to Online Marketing ‘ and ‘ Blogging for your Business ‘ Choose your eBooks here.
  • JACOB MORGAN  |  SUNDAY, JULY 24, 2011
    [Marketing] Rolling out Features of an Emergent Collaboration Platform
    In Andrew McAfee’s post entitled “Drop the Pilot&# he states that organizations should: “Deploy tools that deliver a novel capability, like microblogging, social network formation, or prediction markets. However, I would actually not start with “prediction markets&# as McAfee suggests as they have a much higher learning curve then some of the other simpler solutions such as microblogging or rich profiles. This is not the most effective way to roll out a platform as it will overwhelm the employees who are going to be using it. few final things to remember.
  • PROBLOGGER  |  WEDNESDAY, MARCH 28, 2012
    [Marketing] From Hobby Blog to Business Blog: a Plan of Attack
    the scope within the niche for ongoing, growing monetization (some niches and markets are, obviously, easier to monetize than others). market testing product ideas. Many—perhaps most—blogs start life as hobby blogs. We have a special interest, and we want to share our passion with others, so we start a blog. But then somewhere along the line, a large proportion of bloggers decide they’d really like to make some money from their blogs. This is my story—I started blogging for fun, and liked it so much I set myself the goal of doing it for profit. Assess the niche. Make a plan.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, FEBRUARY 8, 2011
    [Marketing] Is AOL Moving Forward, Or Back?
    So the real question is, what is the nature of content marketing online? Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? Social Media Rule #1: Don’t Post Too Frequently » Is AOL Moving Forward, Or Back? The big talk of the day is the AOL acquisition of Huffington Post. Everyone is speculating about whether or not AOL made a good buy. They purchased Huffington Post for $315 million. Yummy! Arianna is the clear winner here. How does AOL win?
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