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  • GAURAVONOMICS  |  FRIDAY, SEPTEMBER 3, 2010
    [Marketing] Help Gameful (Secret HQ for Worldchanging Game Developers) Reach.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Social Media Use Cases and Competencies for a Business School Course Outline Why the Web Went Wrong: From Self-Organized Swarms to Unruly Flash Mobs » Help Gameful (Secret HQ for Worldchanging Game Developers) Reach 500 Backers on Kickstarter Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! link] madebymany.@gauravonomics
  • GEOFF LIVINGSTON  |  MONDAY, SEPTEMBER 9, 2013
    [Marketing] Redskins Need to Rebrand
    The last two times I publicly critiqued brands were BP in 2010 during the oil spill, and Komen for the Cure in 2011-12. I don’t criticize brands often because done frequently as a marketing consultant it creates conflict of interest issues , including a better than thou attitude that doesn’t build a strong reputation. The Washington Redskins need to rebrand. The mounting pressure makes it clear, from mainstream media to federal lawsuit, people want Dan Snyder to change the name of his team, often viewed as a racial slur against Native Americans. It’s that simple.
  • DREW'S MARKETING MINUTE  |  FRIDAY, OCTOBER 7, 2011
    [Marketing] Do you take yourself seriously?
    At McLellan Marketing Group , we live by our core beliefs. One of them is: We take our work seriously. Ourselves… not so much. Let’s be honest here. None of us save lives every day. Okay, if you actually do… you have my permission to skip this post) Sometimes, I think we need to just get over how important our work is and lighten up.  In front of our clients. Let them see we have a sense of humor about ourselves. Because they’ll actually enjoy working with you more. Check out these planes from Kulula Airlines.  No doubt their work is serious. Kulula Airlines #1.
  • WAXING UNLYRICAL  |  FRIDAY, OCTOBER 7, 2011
    [Marketing] When TweetLevel Visited #MeasurePR
    Jen Zingsheim  is Vice President of Products and Services for CustomScoop , driving product development plans to better meet the needs of public relations and marketing professionals. Almost a month and a half ago (yikes!), Jonny Bentwood, the creator of TweetLevel, appeared as the guest on #measurePR. Jen Zingsheim, who guest-moderated the chat, provided the following recap. And even though this is posting late, I’m going ahead with it since I know the transcript will be useful to you. Okay, maybe just the ones in my head). The tool is free, and anyone can review the algorithm.
  • SOCIALFISH  |  SATURDAY, FEBRUARY 1, 2014
    [Marketing] Crazy Fundraising Events To Raise Money For Charity
    Related Posts 5 Rules for Your Social Voice During A Crisis Engaging Through YouTube – Charity Inspiration Multichannel Marketing For Nonprofits 3 Facts About Fundraising on Social Media It’s that time of year again- the DoGooder Awards are back! Periodically, we like to give the floor to an association or nonprofit who requests it. This guest post is by Shirin from  Leukaemia Lymphoma Research. Did I succeed? Yes indeed, and for those who wish to know just how I did it, read on. The method is simple. Helping Blood Cancer With A World Record. How fabulous is that?
  • GEOFF LIVINGSTON  |  SUNDAY, MARCH 13, 2011
    [Marketing] Get Off the Highway
    It’s back to the Origin of Brands theory and owning a special part of an idea market that resonates with your community. Image by Silvar. “…the information superhighway… will link everyone at home or office to everything else—movies and television shows, shopping services, electronic mail and huge collections of data.&# New York Times, 1993. Yes, communities and conversations are missing, but it was a pretty dead-on prediction. Millions of people have developed an “information highway system&# that is quite amazing. Perhaps the metaphor is unfair.
  • SOCIALFISH  |  SATURDAY, OCTOBER 13, 2012
    [Marketing] Guerilla Community-Building Group Provides Insight to Modernizing Your Organization
    Embracing the power of digital marketing, this “post-association community” has suddenly provided a previously unavailable resource to a huge community of professionals, and they did it quickly! I wrote earlier this year about the lack of awareness of the purpose of associations by my fellow Millenials. In that article, I talk about the ways that Millenials adapt to the times by creating their own paths, adopting a DYI attitude. Sounds a lot like the value and purpose of an association, doesn’t it? Anything. Cater2.me Thus, there needs to be a shift in responsibility.
  • KIKOLANI  |  MONDAY, JANUARY 13, 2014
    [Marketing] 85 Takeaways from New Media Expo 2014
    Use marketing channels to be more human. Drives other marketers nuts. Summary: If you’ve ever thought about adding video to your content marketing plan, here are some reasons to motivate you to do it and some tips to doing it right. The Business of YOU: Why Building Your Brand Through Content Marketing Will Unleash the Influencer Inside You. In 2014 we need to become prolific content creators and marketers to build relationships with people. New Media Expo (formerly Blog World) has always been one of my favorite conferences to attend. Do you research.
  • TWIST IMAGE  |  TUESDAY, AUGUST 14, 2012
    [Marketing] Are You In The Business of Awesome?
    Some marketing professionals will tell you that this is a good thing, as it keeps brands honest. In 2008, the music industry marketer and national sales training manager, joined Twitter and performed an experiment on himself by covering his office windows with aluminum foil, shutting out the outside world and focusing exclusively on Twitter as his platform to build an audience and recognition. His first book, UnMarketing -Stop Marketing. market of one. market of one. marketing professional. It's hard to be great in business today. Post incident. amazon.
  • CONVINCE & CONVERT  |  FRIDAY, AUGUST 16, 2013
    [Marketing] How to Use Social Strategies to Drive Business Goals
    This week: From ExactTarget , a free ebook called The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. ” Social Media Stat of the Week: Marketing Teams Need Understanding to Succeed. Jeff shares an infographic that eCornell has put together using data that they have collected from surveying business leaders about what they feel they need to succeed in marketing. 92% of those researched said they need a better understanding of their target market in order to succeed. Listen Now . Gvidi.
  • MOBILEGROOVE  |  WEDNESDAY, MAY 16, 2012
    [Marketing] Why Voice is THE Game-Changer
    They had the agility, focus, and low costs that allowed them to get into small but market-shaping deals, and pursue a  strategy that the giants—like AT&T, IBM, and Microsoft — lacked. Apple, which has been dormant in speech technology for decades, has licensed technology from Nuance and introduced Siri, one of the first commercial and mass-marketed realizations of the vision of an omniscient personal assistant. Everything looks so dated, so sixties: green alphanumeric terminals, no display windows, primitive graphics, no mouses, no portable tablets or wireless devices, no Web.
  • SOSHABLE  |  MONDAY, JUNE 14, 2010
    [Marketing] YouTube Facts, Stats, and Other Trivia (Infographic)
    Everything from video marketing to funny personal videos make their rounds through YouTube at a breakneck pace on a second-by-second basis. Blast. After 5 years of sharing videos, YouTube is the undisputed heavy-weight champion of the LOL world. This infographic below compiled by Website Monitoring and found via Viral Blog puts all of the tremendous information that went along with building the site over five years into perspective. Will YouTube be here for another 5 years? When it comes to the Internet, there’s never a notion of “too big to fail&#. Share it.
  • MY CREATIVE TEAM THINKING  |  THURSDAY, FEBRUARY 18, 2010
    [Marketing] Say What You Mean, Mean What You Say
    Office worker 2: I think if we could set up some facetime to review the data at a granular level we could leverage our learnings to come up with an end-to-end solution that could gain traction in the market and help us leapfrog our competition. Office worker 1: I just don’t have the bandwidth to get this done. feel like I’m drinking from a firehose, and besides so many of these assignments are not in my wheelhouse, and they are neither game changers nor paradigm shifters. And we really haven’t baked in all the data yet. What buzzwords do you hate?
  • SOCIALFISH  |  THURSDAY, SEPTEMBER 27, 2012
    [Marketing] Does your culture allow for change?
    The toughest struggle by far is in execution—whether the way that an organization thinks, learns, behaves and measures success embody the vision.  We have seen countless of smart leaders fail to move their organizations to an entirely new place in their markets because they rely on conventional processes and ways of thinking to execute new ideas and models.   And your very first steps and decisions are critical determinants of the final results: how you assess challenges; frame, communicate and act on priorities. Not so.  Why are they selected? Short-term fixes. How did you decide on it? 
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, MARCH 20, 2014
    [Marketing] 3 Benefits To User-Generated Content
    SEO opportunities – UGC most likely utilizes keywords that are important to your search engine marketing efforts. User-generated content (UGC) is any content created by users of your website. It can be blog comments, forum posts, guest articles, author bios, or anything that is created by your website’s users and published on your website, blog, forum, or other Web property. So what are the benefits to allowing this type of content? We all know about one of the drawbacks: Spam. UGC can very often just be another form of spam. But what if it’s not?
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, NOVEMBER 16, 2012
    [Marketing] Guest Blog Posts On The Rise
    As the owner of a popular business blog focused on Internet marketing topics such as search engine optimization and social media , I get a LOT of these requests, and they are now on the rise – to the tune of multiple requests via e-mail each day. It’s fun when something that I predict will happen occurs. Usually it takes awhile between the prediction and the actual happening, but this time, it happened within a matter of just a couple weeks. What could be better than to have a bunch of other people submitting content to you, where all you have to do is plop it in your blog?
  • TREY PENNINGTON  |  MONDAY, DECEMBER 28, 2009
    [Marketing] Getting ready for the new year: foundational thoughts #1
    Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ Getting ready for the new year: foundational thoughts #1 by trey on December 28, 2009 We’re all newbies at something. Trey Pennington Sid Philips, the bad boy in Pixar’s original Toy Story, used his size, age and power to mangle dolls, cars and other toys to suit his twisted imagination. Eventually the toys, lead by Woody, summon the courage to confront Sid. As Sid holds Woody firmly in his hand, Woody says, “I’m talking to you, Sid Philips!
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, FEBRUARY 25, 2011
    [Marketing] Are You About To Lose Your YouTube Presence?
    That means you’d have to be that much more creative and aggressive in your YouTube marketing efforts. Celebrity YouTube channels could also present a unique marketing opportunity for your small business by giving you another advertising channel. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., d/b/a/ Small Business Mavericks, Minneapolis, Minnesota Website Design, Development & Promotion Services About Us What’s a Maverick? Content Farms: Did Google Go Far Enough?
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, MARCH 11, 2011
    [Marketing] The YouTube Creator Institute
    YouTube is one of the top video marketing and video sharing websites online. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., d/b/a/ Small Business Mavericks, Minneapolis, Minnesota Website Design, Development & Promotion Services Tags: content , Video Marketing , YouTube This entry was posted on Friday, March 11th, 2011 at 10:22 am and is filed under Video Marketing. About Us What’s a Maverick? It’s called the YouTube Creator Institute.
  • WRITTENT BLOG  |  FRIDAY, APRIL 25, 2014
    [Marketing] 11 Tips for Effective Website Copywriting
    The post 11 Tips for Effective Website Copywriting appeared first on Inbound & Content Marketing Hub. Like a good handshake, well-written website copy conveys professionalism, promotes trust, and engages the other person. The value of successful SEO copywriting can’t be overstated, but although some professional copywriters have an innate knack for content writing, the art of effective copywriting is one that can be easily learned. Following are some website copywriting tips to help you create masterful content. 1. Research first. Tell a story. Keep it simple. Be accessible. Really?
  • KIKOLANI  |  WEDNESDAY, JUNE 29, 2011
    [Marketing] Why Writers Need Video & How to Do It Well in 15 Minutes a Day
    But whatever future we’re writing for ourselves will need to be fueled with intelligent marketing, and video offers raw potential like little else. Find a regular rhythm, and the video marketing you were once too timid to try can suddenly soar ahead as the most powerful weapon in your marketing arsenal. This is a guest post by Sean Platt of Ghostwriter Dad. A lot of writers make the mistake of assuming video isn’t for them. This makes sense, were writers. We build our worlds with words not images, right? Well, yes. made the same mistake, but I’m not making it anymore.
  • WHAT SPINKS THINKS  |  THURSDAY, OCTOBER 10, 2013
    [Marketing] The Upside of Limited Means
    They make sense, especially for startups that are post product-market fit. There’s 2 pieces of advice that I hear frequently given to founders: 1. Never run out of money. When you run out of money, you die. 2. Raise enough money to give yourself 18 months of runway. Now I get why this advice is given. That said, you shouldn’t just accept advice because it’s common. think a lot of startups consider these two “rules” to be an absolute, which is why startups today are so quick to fundraise. Yes, it’s definitely a scary time. All the fluff just fades away.
  • SCOTT GOULD  |  FRIDAY, DECEMBER 17, 2010
    [Marketing] The One Word You’ll Never Hear On The Apprentice
    If I had 16 people contending to work for me at £100,o00 a year I wouldn’t be looking for skills that I could hire in for less. I’d be looking for leadership – the ability to lead people, lead markets, lead change and lead organisations. Is Leadership. Every week contestants will tell the boss how good they are at selling, how they’ve taken on ‘feedback, how they can ‘control people’, but you’ll never hear about leadership. would say the reason why is because we can easily and lazily point to the tangibles of how much we sold.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JULY 29, 2010
    [Marketing] From the Outside, Looking In: Perceptions On Work and Gen-Y
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 They believe they understand us through their perspective. Unported License.
  • BRASS TACK THINKING  |  SATURDAY, AUGUST 30, 2014
    [Marketing] How I Balance Personal and Professional Online Today
    Someone who found me because of my marketing background might not really want to hear the stuff that’s more personal. I’ll never get the balance just perfect, some people will just have to learn to use the “unfollow” and “unfriend” buttons as liberally as I do and realize that, to some extent, I’m a WYSIWYG interface. But since my departure in July, I’ve revived the blog here to focus on my professional perspectives on life online, digital communication, and online marketing. No marketing quotes and graphics and stuff there.
  • LAUREL PAPWORTH  |  THURSDAY, MAY 31, 2012
    [Marketing] Social Media Course – $176 – 13 June 2012 Sydney with @InforumGroup
    Do you work in sales, marketing or communications? She was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media.” Workshop training on social media strategy and campaigns – I’m teaching (doing a practical session, showing how to set up Facebook, Twitter, blog etc) an afternoon course with Inforum Group. Facebook, Twitter, blogs will be covered (we set up a blog live) as well as how to build audiences. It’s a great half day instruction for beginners AND advanced.
  • BILL HARTZER  |  THURSDAY, OCTOBER 13, 2011
    [Marketing] Search Engine Rankings for September 2011
    Google’s web sites led the search market in September 2011 with 65.3 Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. comScore, Inc. NASDAQ: SCOR) , a leader in measuring the digital world, has recently released its monthly comScore qSearch analysis of the U.S. search marketplace. percent of search queries conducted in the United States. More than 17.1 Yahoo! came in second with 2.6 percent in August).
  • WRITTENT BLOG  |  THURSDAY, JUNE 26, 2014
    [Marketing] 15 Must-Know Copywriting Techniques
    The post 15 Must-Know Copywriting Techniques appeared first on Inbound & Content Marketing Hub. Image source. If you ever want to make the ranks of master copywriter, there are some things you need to have down pat — like these 15 copywriting techniques. true champion copywriter knows how to utilize each of these techniques to maximum effect to gain more product sales. So without further ado, I present 15 Must-Know Copywriting Techniques — read ‘em, learn ‘em, implement ‘em! 1. It has often  been proven to beat its shorter counterparts. Storytelling.
  • WEB METRICS GURU  |  WEDNESDAY, OCTOBER 13, 2010
    [Marketing] Scraping for Data
    According to the WSJ article: “… The market for personal data about Internet users is booming, and in the vanguard is the practice of “scraping.&# think PeekYou’s data will very nicely complement most Listening Systems and improve them vastly when it comes to influencer identification and certain applications of marketing and customer intelligence.   I don’t see anything wrong with collecting what. “so if someone decides to share personally identifiable information , it could be included.&#. and Canada. they have been collecting.
  • BARE FEET STUDIOS  |  FRIDAY, OCTOBER 9, 2009
    [Marketing] Help Rox Get the Good Mood Gig
    No product endorsements required. Seems like a perfect opportunity to share aloha with the world. Voting is open and I am off to a late start. Can you help me get ahead? It’s easy! Just vote for me once a day until Oct 30. Please tell your networks too. I am offering you a daily inspiration and email reminder message to help me out. It will come from Bare Feet Studios. This is a double-opt-in list – so you must click on the link in the email confirmation message you will receive instantly to receive the daily emails! If you know me at all, you know I am a collaborator. Hawai?i
  • ENGAGING BRAND  |  MONDAY, JANUARY 27, 2014
    [Marketing] Open Letter From Your Customer to Your Brand
    Now with content marketing we often talk about providing content that fulfils the need of the customer NOT your desire to sell your product.isn''t that just a way of saying. Life is complicated. There I said it. We all know it and therefore business can be complicated because it is run by human beings. That''s the bad news. that is a problem. But there is good news. Life is complicated AND that is true for our potential customers. that is the opportunity. make my life simple, please! Dear Brand, I get up, I go to work, I crave time.is there any way that you can save me time? Branding
  • MINDJUMPERS  |  TUESDAY, JULY 27, 2010
    [Marketing] Are You Missing Out On Opportunities To Connect With And Engage.
    Follow Maria Hilden on Twitter Similar Posts: Understanding Word-of-Mouth Marketing: 5 Reasons Why People Share brand Stories Social Media Marketing Policies and Education: The Employee Perspective Why Zappos.com Stands Out As a Best Practice Tags: customer needs , Digital identity , Fluidity , Maria Hilden , online business platform , online identity , online tribe , Stakeholders , Tribes Posted in Marketing & Communication Leave a Reply Click here to cancel reply. Old Spice Spoof nails it! She blogs at mariahilden.blogspot.com. It cannot stand alone, however.
  • SPIN SUCKS  |  TUESDAY, AUGUST 14, 2012
    [Marketing] Get the Kids Off the Phone and Meet in Real Life
    Janet Tyler  is co-CEO of  Airfoil , a top technology PR and marketing firm with offices in Detroit and Silicon Valley. Today’s guest post is written by Janet Tyler. The brats of the digital world— Twitter , Facebook , LinkedIn , Pinterest and a brood of other social networks—will spend all day talking at us if we aren’t careful. Communication pros spend big chunks of their time conversing on these social sites, treating them like kids – nurturing, taking their pulse, measuring their height and weight, and testing their temperature. Let Go of the Kids.
  • SPIN SUCKS  |  MONDAY, NOVEMBER 22, 2010
    [Marketing] What Is Your Twitter Policy?
    started following people who had “CEO,&# “entrepreneur,&# “PR,&# “Vistage,&# “cyclist,&# or “marketing&# in their profile. The Beast and I went for a run this morning (what can I say? It’s too dark to ride and waaaay too warm to be inside) and I listened to Mitch Joel and Mark Schaefer debate the Twitter elite on the Six Pixels of Separation podcast. If you have 40 minutes while exercising or commuting to work, I recommend you listen to it. As always, they debate professionally and with great respect for one another. didn’t get it at all.
  • DANNY BROWN  |  TUESDAY, JUNE 8, 2010
    [Marketing] First Impressions and Second Chances
    removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts Sue Anne Reed moderator Pending approval Rate Down Rate Up px; width: px;"> Any organization without a custom Twitter background or a custom landing page on Facebook is really letting themselves down, especially if they are a consumer brand and social media is an important part of their marketing efforts. Share Save What do people think of you when they first meet you? What do you think their immediate impression is? Does the view of the same new face now hold more sway? Where I found this.
  • SPIN SUCKS  |  SUNDAY, JULY 25, 2010
    [Marketing] A Letter to LinkedIn | Spin Sucks
    The other day I wanted to see if any of my connections or extended network were currently holding positions with digital or online marketing titles or if those duties were in their job descriptions for an interview I wanted to conduct.  So I went into my connections and tried searching.  I could search by name, industry, company, location, and recent activity, but I was unable to search by job functions. Sincerely, Name: Molli Megasko Industry: Marketing, communications, public relations Company: Arment Dietrich, Inc. Do you like this post? Leave a comment! Great post.
  • ENGAGING BRAND  |  WEDNESDAY, APRIL 30, 2014
    [Marketing] Now YOU can have control without taking control
    When we try and impose ideas in social marketing or within our business.we In business you can often feel unless you do it yourself then it won''t be done right. Business Business can turn you from a normal, accomodating person into a control freak.maybe not all the time but certainly at those stressful moments. When I was in my early twenties I was promoted to Managing Director. It was a huge responsilbility and my boss - who had been promoted to Group - gave me some wonderful advice. Anna, when you lead a business you are not the captain, you are the navigator. Tweet this ).
  • THE WAY OF THE WEB  |  THURSDAY, JULY 22, 2010
    [Marketing] Summer iPadwatch
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious?
  • FIREBELLY  |  TUESDAY, NOVEMBER 1, 2011
    [Marketing] How Broadway uses Foursquare
    After all, a rule to live by as marketers is to go where your audience goes. Living in New York, I take every opportunity I can to go to Broadway shows. It really is one of the best parts of living in the city. And when I go, I want everyone in my social media world to know what I’m seeing, so I always take a minute before the curtain opens to check in via Foursquare. Last week, I went to check in at Godspell and found a little orange button in the top right corner of my screen that said “Special Here.” Photo from GodspellBlog.com. Traveling Shows.
  • SPIN SUCKS  |  MONDAY, AUGUST 30, 2010
    [Marketing] David and Goliath: How Small Businesses Can Defeat Their Large.
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 30 2010 David and Goliath: How Small Businesses Can Defeat Their Large Competitors By Daniel Hindin | Email | Print | 4 Comments | Guest post by  John Heaney of  Orange Envelopes. The business lesson: When underdogs choose not to play by Goliath’s rules, they win.
  • SPIN SUCKS  |  THURSDAY, FEBRUARY 26, 2015
    [Marketing] Five Steps to Insanely Good Customer Service
    Our  beer and liquor market is heavily controlled. It’s also Canada’s largest radio broadcaster, with 106 licensed radio stations in 54 markets across Canada. By Lindsay Bell. Recently, I received the most incredible customer service. It happened on Twitter. Over a weekend. And, perhaps the most incredible thing about this entire story? This amazing customer service came from my Internet/cable/wireless provider. Here in Canada, we like our lives run by huge monopolies. Did I just say we like it? Sorry, I mean our government likes it. Monopolies! The Apple Approach. Twitter handle.
  • TWITIP  |  MONDAY, JUNE 6, 2011
    [Marketing] 4 Ways a Virtual Assistant Can Help You Make the Most Out of Twitter
    You want market research? Twitter is an amazing tool for business – that’s why so many companies have set up their own accounts, and you should do the same. Whether you’re a total newbie or a well-versed tweep, it probably makes sense to get some help with handling your company’s Twitter account. Sure, you can spend most of your day on Twitter and on other social media sites, but a lot of that time would be better spent worrying about other aspects of your business. This doesn’t mean your Twitter account has to suffer though. What annoys them? What do they enjoy?
  • ENGAGE  |  MONDAY, OCTOBER 15, 2012
    [Marketing] Are J-Schools Finally Going Digital?
    The digital journalists of today have to navigate the middle ground between traditional journalism (solid reporting and writing skills), programming (fluent or semi-fluent in HTML and CSS), graphic design (comfortable with PhotoShop) and marketing (attracting and building a following through social media). There’s been a lot of hand-wringing in the professional media and higher education over the state of journalism schools. Are they worth it? What are kids these days really learning? There’s merit to these questions, for sure. thought it was all coming together.
  • FEVER BEE  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Marketing] 7 Contrary Truths About Online Communities
    Those that consider community work to be similar to marketing are going to be especially disappointed. There are many contrary things to what is frequently assumed about online communities. These include: Online communities should be small. The bigger a community gets, the less people participate. This creates wastage and makes it impossible for the community manager to identify and work with the top members. Better to extract 1 hours a day from 100 committed members than have 50,000 mostly inactive lurkers. Stay small and extract maximum value from the few, not a little from the many.
  • KIKOLANI  |  FRIDAY, AUGUST 10, 2012
    [Marketing] Fetching Fridays – Resources Mashup & Happy Little Clouds
    How to Find Your Target Audience – Find out who your target audience is for content marketing through your sales team, support department, and analytics. The A-to-Z Guide to Creating Marketable Web Pages – When you create web pages, you target online visitors, search engines and the business. This guide to creating marketable web pages can help. 19 Reasons You Should Include Visual Content in Your Marketing – Take a look at 19 statistics that make the case for including visual content in your marketing strategy. The Resources Mashup.
  • TWIST IMAGE  |  SUNDAY, JULY 6, 2014
    [Marketing] What Great Brands Do
    digital marketing. marketing podcast. Episode #417 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Do great brands all something in common? What makes one brand thrive, while others survive and others die? If you asked Denise Lee Yohn , the answer might surprise you. And yes, the ability for a brand to get more personal and build a direct relationship with the consumer is part of the experience. But, if you believe that company''s don''t control the brand, but the consumer does. you may be in for a surprise. Enjoy the conversation.
  • STAY N' ALIVE  |  WEDNESDAY, DECEMBER 29, 2010
    [Marketing] This Isn’t the Microsoft it Used to Be – My Full Circle Journey and Why I’m Back Again
    The fact is Microsoft used to create junky hardware and software, and being big and experiencing growing pains they got lazy and stopped competing in a lot of the consumer market.  My old Xbox 360 died 4 times and they still weren’t willing to give me something better. Image via CrunchBase. You may remember my scathing blog post denouncing my Xbox 360 and swearing I was leaving Microsoft.  I still feel that way about my old Xbox 360.  It was a piece of junk.  I sold it, sold all the games, and sent my Windows 7 machine with Windows Media Center on it to the scrap pile. The Kinect.
  • CONVINCE & CONVERT  |  TUESDAY, OCTOBER 23, 2012
    [Marketing] Infographic: Just 59% of Colleges Have a Social Media Crisis Plan
    The marketing and admissions departments at colleges and universities have the amazing opportunity of using social media to reach their students because it’s the internet generation that’s applying and attending their institutions. Research has shown, however, that while 99% of use email as part of their emergency notification system, only 56% actually have a social media monitoring plan in place which could help them become aware of crises sooner than any other form of.
  • SPIN SUCKS  |  THURSDAY, APRIL 21, 2011
    [Marketing] Always Obey Your Gut
    This week’s question comes from Michelle Fraser , the principal at Yap Yap Communications and Marketing in Perth Area, Australia. It’s Facebook question of the week time and this week I was not too lazy to shower and record a video. even rode for my 13th day of #30daysofbiking and it’s not even 7 a.m. love mornings. No interruptions. Tons of work gets accomplished. You get to watch the sun rise. But, I’ll be completely brain dead by 7:00 tonight. So there’s the con to getting up early. P.P.S. will send flaming bags of poo to your house if you don’t!
  • SPIN SUCKS  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] Design Thinking During Business Planning
    17, 2010 #FollowFriday: The Bike Whisperer A Rose By Any Other Name…Might Not Be As Marketable Blog: Share Your Link Love Spinonomics Attire Not Appropriate for Public Speaking Arment Dietrich Is No Longer a PR Firm? The post, titled The Four Phases of Design Thinking , explores question, care, connect, and commit as ways to relate to our customers, but also as a way to give us the ability to “fail forward,&# or take risks that could produce failure in order to make the idea even better. How are you getting into the minds of your customers? We all need thinkers and do-ers.
  • SOCIAL MEDIA NETWORK MARKETING  |  MONDAY, SEPTEMBER 27, 2010
    [Marketing] Social Media - How Much Of Media To Consume?
    Whether you are joining sites for personal reasons or for business and marketing objective keep this as focus. Do we often wonder on how many sites are we to register and how much of information are we to read through on daily basis? Social Media and information can be overwhelming at times; rather many a times. You would be receiving invites to join into Social Sites, forwards emails and links to various sites where there would be information that people thought would interest you. What do you do with so much of information overload? Well we need to plan and be focused.
  • JACOB MORGAN  |  WEDNESDAY, DECEMBER 23, 2009
    [Marketing] Should ROI be the Only Driving Factor for Enterprise 2.0?
    market predictions vary so greatly.  Market Predictions Vary so Greatly? Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Should ROI Be the Only Driving Factor for Enterprise 2.0? View Comments December 23rd, 2009 This is the fifth and final post of a multi-post series covering the discussion between SOCIALtality founder and 20-year Fidelity-enterprise veteran, Wendy Troupe and myself.  The topics of our discussions were around Social Media, the emerging Enterprise 2.0 movement and the issues facing companies contemplating adoption. 
  • THE RELATIONSHIP ECONOMY  |  WEDNESDAY, JANUARY 15, 2014
    [Marketing] Work Has Left The Building
    The purpose of work is to optimize personal and collective talents to create value for markets that will consume the value created from “work” Work is a by-product of intangible capital that creates tangible results beyond expectations.   The intangible capital is in the minds of the worker whether they are in your building or not. In the past work was performed in buildings. People were paid to come to work and do functions in a building. The “building” was where people interacted with machines to perform organized task that produced something to sell.
  • JEFF ESPOSITO  |  MONDAY, JUNE 27, 2011
    [Marketing] 30 Social Media Stats for the C-Suite
    In 2011 marketers will increase their social media usage by 75 percent ( Brian Solis ). percent of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy ( MarketingProfs ). 97 percent of the top US charities utilize Facebook in their marketing efforts ( UMass Dartmouth ). 89 percent of companies note that social media will become a useful cog in their marketing mix moving forward (Useful Social Media). 35 percent of small businesses utilize social media in their marketing mix ( eMarketer ).
  • KIKOLANI  |  FRIDAY, DECEMBER 20, 2013
    [Marketing] Find Great Apps for Your Nokia Lumia Phone with AppSocial
    If you’re in the market for a Windows 8 phone, the Nokia Lumia 1020 is a great one to pick. One of the things I find is missing about mobile app stores is the ability to find suggestions from people you know and trust. Sure, an app may have 1,000 reviews, but you don’t know who these people are. For example, I’m more likely to trust a review about a social media app from someone who is a social media professional vs. an average user. This is where AppSocial by Nokia comes in. AppSocial is exclusively for Nokia Lumia users on the Windows 8 platform. Silly, yes. Busines
  • FIREBELLY  |  MONDAY, JUNE 25, 2012
    [Marketing] Social Media Sucks: 5 Must-Reads
    By Tom Pick Here are six reasons why social media skeptics have a point, and six reasons businesses must and will continue to embrace social media marketing anyway. Social media sucks (but not really). Check out these 5 must-reads. Social Media Sucks For Businesses And Here’s Why. By Adam Helweh For years it’s been “business as usual” and then suddenly everyone is bouncing around words like “social”, “engage”, “community” and all kinds of other blather. Social media sucks and here’s a few reasons why. Top 10 Reasons Why Your Social Media Sucks. Forget it.
  • SOSHABLE  |  FRIDAY, MAY 11, 2012
    [Marketing] Why Buying Facebook Likes Can Be Beneficial
    It important however, that search marketers know and understand these changes and updates. Each year, Google makes changes to its search algorithm up to 600 times. This is way too many times to keep up with new changes, and its affecting the ranking of every website on the World Wide Web. Although Google considers most of these changes minor, many website owners find it quite challenging to adapt to changes soon enough. Every few months, major search engines roll out important algorithm updates which affect the way in which search engines rank websites. Words of Caution.
  • STEVE RUBEL  |  MONDAY, AUGUST 16, 2010
    [Marketing] Question: What Will Emerge as the Next Great Social Network? - The.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 16 Aug 2009 Question: What Will Emerge as the Next Great Social Network? I get asked all the time what is emerging as the next great social network. still believe it will be a network of sites powered underneath by technologies from Facebook, Google and Twitter. would love your insights here. Posterous right now is the leader. If they add deeper links to Twitter and Facebook, I bet they will grow. Thanks, Steve!
  • LOUIS GRAY  |  FRIDAY, MAY 27, 2011
    [Marketing] Zerply an Interesting Alternative to About.me, LinkedIn
    The market for centralized indentity-driven personal profile pages is getting increasingly interesting, with players like About.me ( see writeup ) and Google ( see writeup ) in the mix alongside established social networks such as LinkedIn , Facebook and Twitter. One of the newer entrants, nearing exit from private beta, having recently joined the well-regarded 500 Startups accelerator, is a service called Zerply , who aims to connect a hybrid of your professional background with your social profiles. Like About.me, Zerply profiles are tightly designed. Education includes your degrees.
  • CONVERSTATIONS  |  THURSDAY, MAY 29, 2014
    [Marketing] 3 Business Books for Visual Learners and Explainers
    There are many visually enhanced business books hitting the market today. There are plenty of business books worthy of recommendation. Which book I recommend depends on the reader , their business, and their communication style. There are some folks who often use a sketch pad or whiteboard to help them communicate their message. There are three books I recommend regularly to these people I recognize as visual learners and explainers: Business Model Generation. The Art of Explanation. Back of the Napkin. Business Books for Visual Learners and Explainers is a post from: ConverStations.
  • GEOFF LIVINGSTON  |  MONDAY, JANUARY 26, 2015
    [Marketing] No One Knows Who You Are
    Is it any wonder social media experts and to a lesser extent marketing bloggers aren’t taken seriously in the CMO office? It’s funny how some people feel an online profile is the most important part of their career today. Building a business or a career based on an online reputation instead of an the actual product or service can only lead to difficulties. As shocking as it may to many big online influencers, a lot of people don’t know who they are. nice online profile built around some subject matter expertise might get you a listen, but you still need to allay fears.
  • SOCIALNOMICS  |  TUESDAY, DECEMBER 2, 2014
    [Marketing] Trade Publications Click with Instagram
    picture is worth a thousand words, which is why thousands of businesses across the country and around the world use Instagram for their marketing endeavors. Visual Marketing Goes a Long Way. Although print marketing has been the standby for decades, it simply doesn’t hold a candle to the visual image. Visual marketing, like the kind Instagram provides, brings your trade publication to life. When it comes to photographic success, let Instagram help your publication reach new marketing heights. It’s Free. Yes, Free. Insta-Engagement.
  • SPIN SUCKS  |  MONDAY, APRIL 11, 2011
    [Marketing] Invisible Boundaries: Expats and Social Media
    first discovered Spin Sucks when Gini Dietrich wrote Why Brogan’s Bigger Ear marketing is wrong , and loved the way she treated Martyn Chamberlin , her critic. Global brands need to recognize that those who are vocal on social media are more important to their market share than another aggressive multinational moving in. John Falchetto , the serial entrepreneur, has worked on three continents helping other expatriate entrepreneurs to start-up, grow, and succeed in challenging environments all around the world. Rules regarding how to deal with others, online or off, are essential.
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 22, 2010
    [Marketing] Customer Service, Social Media and Email: Data and Tips
    Tags: CRM Customer service Email marketing
  • BILL HARTZER  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Marketing] How to Effectively Use Funnels in Google Analytics
    When you are looking at managing your traffic, marketing and advertising it is important that you are aware of what users are surfers, and which are prospects. This is a very popular topic, website owners should have the basic knowledge of what Google Analytics funnels are, and how they can help your website. Attracting traffic to your website by way of membership, providing eBooks, or subscribing to specific offers will all aid in your build. When you look at building your site, and drawing traffic to it a funnel will show you what is going on at all levels.
  • WWW.MASTERNEWMEDIA.ORG  |  FRIDAY, SEPTEMBER 24, 2010
    [Marketing] Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation
    That is why early news curators and aggressive marketers who have jumped on this train with the idea of having found a chicken by the golden eggs, have remained somewhat disappointed with the results. Print this article | Read this article in: | Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation We are no longer just consumers of content , we have become curators of it too. As I see it: " Aggregation is automated, curation is manual. Photo credit: Creativaimage Back in 2004 , I wrote an article entitled: The Birth of The Newsmaster. Guess what?
  • MICRO PERSUASION  |  TUESDAY, JULY 13, 2010
    [Marketing] Posterous Gets All Geo on You - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 13 Jul 2009 Posterous Gets All Geo on You More new features from the Posterous team - Google Maps integration. Just paste a link and it embeds a map. need to test this from the iPhone next since it also works with geo-tagged photos too. Thinking about how this might be used more broadly beyond posting. Nice feature!
  • DANNY BROWN  |  MONDAY, NOVEMBER 29, 2010
    [Marketing] Attitude is Everything
    Tags: Musings Business Marketing small and big
  • SPIN SUCKS  |  MONDAY, JUNE 4, 2012
    [Marketing] My Son, the Social Network
    Janet Tyler is co-CEO of Airfoil , a top technology PR and marketing firm with offices in Detroit and Silicon Valley. Today’s guest post is written by  Janet Tyler. The new kids on the block are a royal PITA — but they’re our future. We have to know where they’re going, keep ‘em out of trouble, and maybe see if we can get them to do a little work for us around the neighborhood. These kids—they go by the snooty name, “social media”— aren’t even teenagers yet—Little Twitter is six, Fickle Facebook is eight, LinkedIn is all business at nine, and  Pinterest is still in the bassinet.
  • GET SOCIAL PR  |  MONDAY, AUGUST 13, 2012
    [Marketing] HOW TO CREATE BUSINESS GOALS AND OBJECTIVES FOR SUCCESSFUL SOCIAL MEDIA CAMPAIGNS
    Writing branding, marketing, and social media goals and objectives with this information as your guiding principle will ensure your communication plan won’t be a house of cards, blown away with the least breeze. Tweet There are two vary distinct purposes of a digital public relations program. The first is to be the voice of a business online. And the second is to bring clarity to that voice. Often, however, communication campaigns fall short because the people writing them do not understand the difference between goal setting and writing objectives. What is a goal. How to identify goals.
  • SOCIALNOMICS  |  WEDNESDAY, JULY 24, 2013
    [Marketing] The Surprising Non-Verbal Power Of Video
    Social media groupies and web marketing nerds, this is our world. Think about the many ways you can engage with it in your social media and web marketing efforts. 758 million people worldwide (over 10% of earth’s total population) watched an average of 79 YouTube videos each in just one month, according to a recent ComScore report. While the common belief is that the power and popularity of video is created by the way it combines visual & audio messaging, the influence of video is deeper than that. They are… Activity. Interest. Mimicry. Consistency. More On Face Value.
  • DANNY BROWN  |  MONDAY, JUNE 21, 2010
    [Marketing] Facebook Fan Page Evaluation Fun with Vitrue - Danny Brown
    At its heart, the evaluator is a simple method to see how your Facebook page rates for interaction, social value, and the potential for future marketing or monetary worth. You might also like: 7 Ways to Market Your Business on Facebook – Free Ebook Simple News Aggregation with Guzzle Discussing Social Media with… Mark Harai Tags: facebook , social media , vitrue social evaluator 22 voices - share yours! Facebook Fan Page Evaluation Fun with Vitrue – Danny Brown [.] Is Yahoo search marketing working for you? | SEM?? So far, it seems to have worked pretty well.
  • CONVINCE & CONVERT  |  TUESDAY, JULY 15, 2014
    [Marketing] Get Social Media and Business Advice and Tips with the Jay Today Show
    This is an exciting day for me. Today is the debut of my new video podcast: Jay Today. have the weekly Social Pros podcast , but that show is devoted to showcasing the incredible social media professionals who join us as guest. have the  Baer Facts interviews I do with Kyle Lacy from ExactTarget, but they are once a week or so. I of course have this blog, Convince & Convert , but our amazing cast of guest contributors are doing such a great job of producing top-flight content that I only write here once a week or so. Thus, Jay Today ! Candidio is an amazing video editing service.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, DECEMBER 6, 2013
    [Marketing] Link Building, Guest Blogging Go Hand In Hand
    What many new content marketers don’t understand is that the two go hand in hand. Much has been said about link building and guest blogging. Guest blogging can be a useful form of link building as long as you focus on quality and not just on acquiring links. The links you get from guest blogging are usually in your author bio, which is published at the bottom of your articles when you get them published. Your bio links are a benefit of guest blogging, not your purpose. But you want to do that on blogs that exist within your niche and that have a high authority rating.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Marketing] Are Google+ And Facebook Competing?
    The fact is, both Google+ and Facebook offer marketers a lot of value. Google+ has been making some great changes lately. One author says it is allowing the social network to catch up with Facebook, but is it? Should we care? The problem with this thinking is the “so what” factor. If Google+ did catch up to Facebook in terms of users, traffic, etc., would it matter? Would you use it more? Depending on who your audience is, you can use one or both social networks to gain traction for your business and increase your reputation online. It’s not an either/or solution.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, AUGUST 27, 2013
    [Marketing] Building Links With Interviews
    You can entice people to sign up for your newsletter or give you their e-mail address for marketing purposes by interviewing a celebrity in your niche. Interviews can be a great source of links if you know what you’re doing. All it takes is a little savvy and some creativity. Here are four ways you can use interviews to build links back to your website or blog. Video – This is a simple concept that takes time and commitment. Get your interview prospect to commit to an interview. Bring your camera. Don’t forget about YouTube! Post them as a blog post.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, AUGUST 9, 2013
    [Marketing] How Hashtags Are Becoming More Universal
    Jeremy Page shares his 5-minute-a-day Instagram marketing plan on Search Engine Journal. Hashtags are becoming more and more universal every day. As a way to organize social information on Twitter, hashtags became very popular on that social media platform and still are. What was not expected was other social media platforms like Facebook, Instagram, and Google+ picking up on hashtags. Unsurprisingly, it involves the use of hashtags. That’s four social networks that use hashtags. According to Hashtags.org, there are at least 12 websites that make use of hashtags.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, JULY 17, 2013
    [Marketing] Would You Risk Arrest For 1,000 Retweets?
    mean, marketing is all about drawing attention to yourself. Every now and then I read a story that makes me laugh, not because it’s particularly funny, but because it’s particularly sad. Youthful indiscretions, however, are often funny. In this case, a young man tweeted that he’d run across the field at the Major League Baseball All-Star game if he got 1,000 retweets. He did and he got arrested. I’m sure it impressed his friends. His mother, on the other hand, was not impressed. Scroll down and look at the screenshots. I’d like to ask you a question.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, JULY 16, 2013
    [Marketing] Facebook Hashtags Are Clickable, Brandable
    It’s time for small businesses to figure out how to use them for creative marketing and online branding. In June, Facebook announced that it would start supporting hashtags. And those hashtags are clickable. The fact that you can click on hashtags means that you can search a hashtag for specific Facebook posts. But hashtags are even more powerful when you can use them as a branding tool for your business. Big brands are already doing this. The key to using Facebook hashtags is to pick something that is brandable. Some examples of brandable hashtags include: #strawsome.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, JUNE 28, 2013
    [Marketing] LinkedIn Hits 3 Million Landmark
    At least, according to Marketing Pilgrim. 3 million business pages that is. The interesting thing is that 1/6 of those were created within the last 12 months. Was yours one of them? It would not surprise me to see that many more created in the next 12 months. LinkedIn has become the social networking haven for business-to-business enterprises. If you cater to businesses, then LinkedIn should definitely be your destination. Not only are they growing the business pages, but they’re growing. You have to make some hard choices. Is it Facebook or LinkedIn? Google+ or Twitter?
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, MAY 21, 2013
    [Marketing] 3 Reasons To Love Flickr Again
    But if you aren’t using WordPress, or if you do other kinds of content marketing online using services like Squidoo and HubPages, then Flickr is still a great place to store and share photos. Yahoo! has decided, after eight years, to spend some energy improving Flickr. This is great news. Specifically, there are three new improvements to Flickr that I think make it worth sharing photos (and videos) to again. Here they are (in a nutshell): 1 terabyte of space for storing photos and videos. Access Flickr from anywhere on any device. You can share videos up to 3 minutes in length.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, OCTOBER 18, 2012
    [Marketing] LinkedIn Goes Pretty
    If you are an artist or author, presenting yourself to potential readers is a different kind of marketing than a small business owner that provides a service. LinkedIn has changed the design on its profile pages , and I have to say it looks rather nice. Here’s what I like about it. The design layout is smooth and easy to navigate if not pleasant to look at. Users can move elements around on the page, a feature that I wish other social networks (like Facebook, for instance) had because what’s important to you may not be important to me. Again, customization is a good thing.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, AUGUST 14, 2012
    [Marketing] The Coming Google Branding Craze
    They are forcing everyone who owns a website and does any Internet marketing toward a narrower content funnel, which means you have to use your content wisely. I knew it would happen eventually. I’m actually surprised it’s taken this long. But Google has finally announced that Google+ custom URLs are on the way. When these are finally rolled out, there will be a huge run on Google+ custom URLs. You’d better hurry to get yours fast. There are thousands of John Smith’s in the world. But there will only be one google.com/+johnsmith. Only one.
  • SOSHABLE  |  WEDNESDAY, NOVEMBER 28, 2012
    [Marketing] How Carfax Missed a Big Opportunity in Advertising
    Over at Automotive Digital Marketing , there’s been a long discussion started by Jim Ziegler about Carfax and its place in the automotive community. There are many challenges with the way Carfax is marketing, but this is the biggest. haven’t chimed in because, quite frankly, I’m not needed there. The discussion is self-perpetuating and there’s no shortage of opinions. It did, however, catch my attention strictly from an advertising perspective as they have an ad out that misses on more cylinders than I thought was even possible.
  • ENGAGING BRAND  |  TUESDAY, MAY 13, 2014
    [Marketing] An Easy Way To Move From Busy-ness to Business
    Think about the way you build relationships, think about the way you market what you do. If I could offer you a quick tip that could significantly help your business - would you be interested? If I said this tip costs nothing but delivers everytime you do it - would you want to know more? Well here it is free of charge and with all my love x. Be intentional about your intent! Just think about your day. Do you know why you do what you do? . Do you know what you want your customer to feel when they consider purchasing from you? Do you clearly connect your product/service. call to action?
  • LOUIS GRAY  |  THURSDAY, MAY 19, 2011
    [Marketing] Why The Filter Bubble Is No Bubble and It's Not Bad Either
    Spending considerable amount of time thinking about the impact of machine-driven personalization as VP of Marketing at my6sense , as well as being an early adopter of many other tools that adopt various factors of personalization, from The Cadmus to Zite , Flipboard , Hunch , Cascaad and others, it is important to think about the impact of our efforts to bring personal relevance to the fast-moving Web and if we are indeed pushing people instead to a house of mirrors where most things look the same and the comfortable world agrees with our world view. The result? Always.
  • KIKOLANI  |  TUESDAY, MARCH 15, 2011
    [Marketing] The Essential Guide to Lucrative Guest Podcasting
    Guest podcasting has done wonders for marketing my blog and that’s why I am highly recommending that you try it out at least once. I’m sure you’ll find that it’s well worth your while! For an example of guest podcasting, take a look at my interview with Christopher Penn over at Marketing Over Coffee where we talked about how I make over $10,000 per month online as well as how to build a community and be successful. This is a guest post by Chris from The Traffic Blogger. Appearing on a podcast is exhilarating, fun and most importantly: easy. Loyal Followers.
  • SPIN SUCKS  |  WEDNESDAY, JULY 14, 2010
    [Marketing] Either You Love or Hate Twitter | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 14 2010 Either You Love or Hate Twitter By Gini Dietrich | Email | Print | 44 Comments | On this week’s InsidePR , Martin Waxman , Joe Thornley , and I discuss the resistance people have to using social media. You can listen to it here. Where do you fall?
  • STEVE RUBEL  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Marketing] Mediabistro Launches Posterous-Powered Community Lifestream - The.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 15 Sep 2009 Mediabistro Launches Posterous-Powered Community Lifestream A dirty little secret about social sites is that sometimes its the big media franchises that put them on the map. Often they drive adoption by a more mainstream audience once they start to dabble. This starts small at first but it can grow quickly. This week Mediabistro launched a reader-powered blog using Posterous.
  • STEVE RUBEL  |  TUESDAY, SEPTEMBER 21, 2010
    [Marketing] Technology Journalists, Trend Setters - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 21 Sep 2009 Technology Journalists, Trend Setters Great article about how tech journalists are often at the bleeding edge of, well, tech-enabled journalism: "Why, though? Because technology is the second-fastest changing field in news (after fashion). Youd watch what the fashion writers are wearing to find out whats going to be in next season. Its the same with technology, but with a longer timelag."
  • STEVE RUBEL  |  TUESDAY, SEPTEMBER 28, 2010
    [Marketing] Key Stats About Wikipedia - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 28 Sep 2009 Key Stats About Wikipedia Via Resource Shelf and embedded below are some key stats about Wikipedia. stats wikipedia Permalink Tweet Comments 5 Comments Sep 28, 2009 iamtk said. Read this a while ago in the paper, some interesting food for thought on Wikipedia - [link] Sep 28, 2009 Jacqueline said. Thanks for the stats. Sep 29, 2009 Keith said. Sep 29, 2009 Roger Harris said.
  • SMALL BUSINESS MAVERICKS  |  SATURDAY, FEBRUARY 26, 2011
    [Marketing] Content Farms: Did Google Go Far Enough?
    Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., d/b/a/ Small Business Mavericks, Minneapolis, Minnesota Website Design, Development & Promotion Services About Us What’s a Maverick? What’s A QR Code And Is It Contagious? » Content Farms: Did Google Go Far Enough? Thursday, Google introduced a new algorithm to reduce the rankings of content farms in its search results. Pardon the digression. Indeed, did Google go far enough? decided to run a little test of my own. The No.
  • ONLINE COMMUNITY STRATEGIST  |  THURSDAY, JANUARY 21, 2010
    [Marketing] My new job as Social Media Manager at Capstrat « Online Community.
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed My new job as Social Media Manager at Capstrat January 21, 2010 in Community Building | Tags: capstrat , social media , social media manager It started out as an innocent tweet from my soon-to-be employer, Capstrat and turned into a full-blown twitter event that made me feel like Elvis. To say that Capstrat has a great reputation would be an understatement, and to say that I am excited about the opportunity would be as well. del.icio.us
  • ACIDLABS  |  TUESDAY, MAY 18, 2010
    [Marketing] Curiosity and #telstradesire
    Mostly, I’m curious as to how all these moving parts fit together in a hyperconnected world and what that might mean for influence, for social media marketing, for relationships. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. Like the others, it’s not a ridiculous purchase for me to go out and spend between $700-$1200 on a smart phone I use for work. So why get involved in this exercise. Well, the answer is simple, really. Just a thought!
  • SOCIALNOMICS  |  WEDNESDAY, NOVEMBER 26, 2014
    [Marketing] The Important Role Of Social Influencers
    The customer is the most powerful tool in marketing. In fact some would say it’s changed the balance in the way brands actually market their product. And marketers aren’t going to be giving that up easily are they? (Image URL: [link]. It’s pretty much common knowledge that we’re more likely to trust word-of-mouth than an advert on television. We’re more likely to trust the washing powder that Jane got 10-year-old Randall’s grass stains out of his trousers than an advert claiming it produces whiter results than an ordinary non-bio. Image URL: [link]. Socialnomics
  • SOCIALNOMICS  |  MONDAY, MARCH 31, 2014
    [Marketing] Physical Fitness Industry Working Out with Social Media
    If you can market yourself right, you can find some clients willing to pay big bucks for your time as a personal trainer. And marketing through social media is one of the best ways to do it. By marketing your instruction through social media, you never know who may hire you to come in and teach a group – think schools (kids or teachers), corporate wellness programs, maybe sports teams, or even neighborhood associations. Boutique gyms and specialized workout spots are popping up between the big name gyms; the physical fitness industry is hot. For clients.
  • ENGAGING BRAND  |  FRIDAY, DECEMBER 13, 2013
    [Marketing] StOp being NormAl to bE an EngaGing Brand
    We get complacent as brand managers, as business people, as social marketers and when we get complacent we get lazy, we lack that creative inspiration to keep moving the brand forward. The market becomes complacent and more likely to be enticed to try something new, to try the company are speaking about.the one who constantly engages their customer. How do you normally do things.? If you have started thinking about answering that question   STOP. BEWARE - DANGER LIES AHEAD! . Yes, we need consistency to build loyalty, to build the brand.to succeed as a company. beware! . Brandin
  • MYRLAND MARKETING  |  TUESDAY, OCTOBER 12, 2010
    [Marketing] We Must Practice
    Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense WE MUST PRACTICE by Nancy Myrland on October 12, 2010 Image via Wikipedia Think of something you’re really good at, such as golf, public speaking, court reporting, environmental law, you name it. If we want to be great marketers and strategists for our clients, which I do, then we must practice. Isn’t it a great feeling to know you were born with, or developed, these skills? So what do you do now? Yes, MULTIPLE!!
  • CITIZEN MARKETER 2.1  |  TUESDAY, MARCH 17, 2009
    [Marketing] Experts in the Industry: Francine McKenna (50 of 45)
    How did you get into the world of online community, social media or social marketing? One of the things I love about my friend,  Francine McKenna , author of RE: The Auditors Using the Tools Instead of the Tools Using Me , is that she comes from "outside" the industry. While a fantastic blogger and Twitterer (she's as good as they come when it comes to re-tweets), she has a background working "with" and "for" the "Big Four" so she knows of what she speaks in her blog. Oh yeah, Francine also has a delicious sense of humor. Blogging has since replaces my interest writing a book. For now.
  • CITIZEN MARKETER 2.1  |  MONDAY, MARCH 23, 2009
    [Marketing] Experts in the Industry: Josh Hilliker (56 of 45)
    How did you get into the world of online community, social media or social marketing? Today's special guest is one of my very first podcast victims at Office 2.0 in 2007. mention that because I've been a big fan of Josh Hilliker , community manager in the digital enterprise group at Intel Corporation, ever since then. Not only is he a cool guy but he's always been willing to help me out on webinars, etc. He's also fun to watch on a panel so check him out if you get a chance. Why am I good at it? motor on!! Therefore if I were to invest any it would be in that sector. Grove.
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