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  • ENGAGE  |  THURSDAY, APRIL 5, 2012
    [Marketing] Google Wants to Know Who Wrote Your Post: Here’s Why (and How) You Should Tell Them
    In their constant effort to improve search results and maintain market share, Google has made sweeping changes in the past year. “T here are three difficulties in authorship: to write anything worth publishing — to find honest men to publish it — and to get sensible men to read it.” ” – Charles Caleb Cotton A little old school, I know, but you get the idea. If you write content on the web , you want to make sure it gets found. Let’s start with a little background, then learn how you can implement this awesome tool for yourself.
  • JEFF ESPOSITO  |  MONDAY, JULY 2, 2012
    [Marketing] Internet Retailer ranks Vistaprint 27th in highest social media impact for online retailers
    After thumbing through the traditional marketing, I came across the publication’s inaugural list of Retailers with the highest Social Media Impact (full list below). No matter which way you slice it, it is always good to see how you stack up against your competition. About a week or so back, I came across the Internet Retailer’s Top 500 Guide (top 500 online retailers) and was looking at the areas where Vistaprint ranked. Vistaprint ranked #27 on the Internet Retailer: Retailers with the highest Social Media Impact List in 2012. social media Internet Retailer Vistaprint
  • JUGNOO  |  THURSDAY, JULY 31, 2014
    [Marketing] Using SoMeAnalyzer for Social Media Management
    'Jugnoo Blog: Where social listening meets social engagement - trends that matter in social media marketing management. Social Media Consultant Toni McQuilken has been using SoMeAnalyzer ™  to help her clients manage their social media presence and decode the complex social media conversation. She credits SoMeAnalyzer with increasing the success of her campaigns, resulting in higher client satisfaction. She writes about her experience in Premier VEBA’s  blog. Do you Jugnoo? We’d love to hear your feedback too!
  • KIKOLANI  |  FRIDAY, DECEMBER 16, 2011
    [Marketing] Fetching Friday – Resources Mashup & The Future
    Reasons Why You Can’t Make Your Email Marketing Work – Would you like to know how to build a great email newsletter list without making the common mistakes that can ruin your reputation and cost you money? Internet Marketing Trends for SMBs to Watch in 2012 – While you’re putting the finishing touches on your action plan for 2012, let’s dig into some of the hot Internet trends for SMBs to watch over the next 12 months. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week.
  • THE WAY OF THE WEB  |  FRIDAY, DECEMBER 4, 2009
    [Marketing] Hi Newspapers – can I join the party?
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? get’s safer, Cli.gs But then it struck me.
  • DIGIGEN  |  MONDAY, JUNE 6, 2011
    [Marketing] Does the Murdoch Content Paywall really work?
    However, a study from Marketing Week seemed to indicate that although the thought was people were spending longer with the paper and viewing more pages, they weren’t. Let’s just get a few things straight, there are a lot of doomsayers out there. Those that say Rupert Murdoch is an idiot for implementing a paywall on his most prized content. If you talk to Journalists, however, they tell a different story. Although most call it bold, most also say they support it. Protecting their skills seems the right way to go. Times Online Subscription Model. to 1.3m. Therefore: 1.3m
  • DIGIGEN  |  MONDAY, MARCH 1, 2010
    [Marketing] How to Maximise Google's Use of Facebook Fanpage Updates
    Google’s real-time is set to therefore become the next barometer of search success for most brands. For a while now, I have been talking about the use of Social Media Optimisation (SMO), and now this becomes particularly relevant given most companies starting point on social media is Facebook. So what does the change mean? Google had already started to go real-time with the use of Twitter, Jaiku etc feeds, but Facebook makes it very mainstream. It therefore makes it utterly prevalent for brands to not create pages which will end up being digital debris. great way of thinking.
  • DIGIGEN  |  MONDAY, MARCH 1, 2010
    [Marketing] How to Maximise Google's Use of Facebook Fanpage Updates
    Google’s real-time is set to therefore become the next barometer of search success for most brands. For a while now, I have been talking about the use of Social Media Optimisation (SMO), and now this becomes particularly relevant given most companies starting point on social media is Facebook. So what does the change mean? Google had already started to go real-time with the use of Twitter, Jaiku etc feeds, but Facebook makes it very mainstream. It therefore makes it utterly prevalent for brands to not create pages which will end up being digital debris. great way of thinking.
  • DIGIGEN  |  MONDAY, MAY 10, 2010
    [Marketing] Virtusphere: 3D Experience
    Its a fascinating technology and could be really interesting for both gaming and AR experience. What caught my eye on their website was that the technology could be deployed across any 3D technology available. Although they have only referenced Shine, Quake4 etc, there could be some exciting uses for city exploration. Potentially interesting uses could be combined with an AR technology like Layar ( Link Here ), so you can scroll through recommended walking routes and then see the restaurants, cafes etc. There are some very cool products (i.e. This is the answer. Powered by WordPress and Hybri
  • CONVINCE & CONVERT  |  WEDNESDAY, JUNE 30, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    More from Convince and Convert Are You Slow Enough to Succeed in Social Media 4 Detective Tricks to Find Your Customers in Social Media Why You’re the Key to Social Media Success Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) How Not To Use Social Media (The Arkayne Blog) Tagged as: content marketing , email , exacttarget , facebook , relevancy , research , social media , social segmentation Did you enjoy this blog post? respect this woman tremendously as a general marketer.
  • BILL HARTZER  |  THURSDAY, JULY 26, 2012
    [Marketing] Thomson Reuters Agrees to Acquire MarkMonitor
    They combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world’s most trusted news organization. Thomson Reuters has signed an agreement to purchase MarkMonitor. MarkMonitor provides domain name management, brand protection, AntiPiracy, and AntiFraud. Headquartered in San Francisco, MarkMonitor has regional offices and operations centers in London, Boise, and the Washington, D.C. metro area.
  • SOCIAL WAYNE  |  WEDNESDAY, MAY 4, 2011
    [Marketing] YouTube – Apple – iPad 2 – TV Ad – If You Asked Video
    From a marketing perspective Apple has the best tablet commercials. No flashy spaceships or celebrities, just simple examples of how various people can use the iPad 2. Another reason why Apple is #winning the table wars. via YouTube – Apple – iPad 2 – TV Ad – If You Asked. Apple Videos if you asked ipad ipad2 youtube
  • SPIN SUCKS  |  SUNDAY, AUGUST 8, 2010
    [Marketing] Social Media and PR: Are Journalists Quicker to Adapt? | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 08 2010 Social Media and PR: Are Journalists Quicker to Adapt? Great input, I guess what really matters is that PR pros won’t stop trying to be “more&# part of search marketing for its the trend. Do you like this post? Have something to add?
  • BILL HARTZER  |  SATURDAY, MARCH 8, 2014
    [Marketing] Domain Names, Developed Domains, and Expired Domains
    'When it comes to search engine marketing, one issue that many people struggle with is the domain name. Every day, there are thousands of domain names that aren’t renewed at certain domain registrars–and the registrars have found that there’s a market for domain names. There’s some confusion out there regarding domain names and how they effect a site’s ability (or inability) to rank well in the search engines. Looking right now for expired domains to register? Domain Names in General. Anchor text still is a big factor. Domain Names and Rankings.
  • CONVINCE & CONVERT  |  SUNDAY, OCTOBER 23, 2011
    [Marketing] If You’re B2B, What Day You Tweet Doesn’t Matter
    find this piece of B2B “non-advice” interesting, because dating back to the early days of email marketing, we’ve always wanted to believe that message recipients’ behavior differs enough through the week that we should stage our communication accordingly. (at least on weekdays). On Thursday October 27, join me and my friends at Argyle Social for a valuable (yet free) Webinar that puts some of the big questions about social media timing under the experimental microscope. Register here. We’ll dispel some myths , and probably create a few new ones.
  • GEOFF LIVINGSTON  |  SUNDAY, MARCH 13, 2011
    [Marketing] Get Off the Highway
    It’s back to the Origin of Brands theory and owning a special part of an idea market that resonates with your community. Image by Silvar. “…the information superhighway… will link everyone at home or office to everything else—movies and television shows, shopping services, electronic mail and huge collections of data.&# New York Times, 1993. Yes, communities and conversations are missing, but it was a pretty dead-on prediction. Millions of people have developed an “information highway system&# that is quite amazing. Perhaps the metaphor is unfair.
  • TWIST IMAGE  |  MONDAY, JANUARY 30, 2012
    [Marketing] Blogging Is Dead. Here We Go Again
    Perhaps all of those vapid and narcissistic attempts to convince unsuspecting consumers that their corporate Blog was authentic - when in reality it was either overtly or thinly-veiled marketing pap - will, hopefully, make way for more authentic voices and opinions to rise. Less and less of the Inc. 500 are Blogging. Blogging is dying. ReadWriteWeb 's post, Blogging Declines Across the Inc. 500 , was bound for linkbait heaven. Who doesn't love dumping on a once popular platform - especially when it looks like it is being abandoned by corporate America and the bigger brands? blog comment.
  • PROBLOGGER  |  TUESDAY, OCTOBER 23, 2012
    [Marketing] 5 Goals Every Blogger Should Set Up in Google Analytics
    Once that’s done, set up your email marketing provider to direct visitors there after they confirm their email address. This guest post is by Eugen Oprea of  EugenOprea.com. Do you want to build a successful business online? bet you do. Now that I have your attention, what is the first and most important step that will help you achieve that? It’s important to know your audience and to build an awesome website that is fast and secure. It’s also important to have a social media presence and to write engaging articles. Without them, you might as well not start it at all.
  • THE WAY OF THE WEB  |  MONDAY, SEPTEMBER 26, 2011
    [Marketing] Two of my favourite things – Jigoshop and Genesis together…
    I’m never against using those sites to promote or sell, but it’s the different between having a market stall on someone’s pitch, or owning your own store outright. I’m a big fan of WordPress eCommerce solution Jigoshop , having worked with the team for a while to get the word out that there’s a free open-source eCommerce plugin which is easy to use, quick to set-up, and isn’t limited to requiring a qualified developer to get it running – even I’ve managed it on a test site in about 10 minutes.
  • JACOB MORGAN  |  THURSDAY, JULY 22, 2010
    [Marketing] Implementing Enterprise 2.0 at Intuit, Part Four: Technology.
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Implementing Enterprise 2.0 at Intuit, Part Four: Technology Adoption and Encouraging Use View Comments July 22nd, 2010 This is part four in a multi-part series on how Intuit is implementing Enterprise 2.0 within their organization.  platforms and tools. Although some education played a role in helping people use tools such as the blogs and the wikis, Brainstorm grew organically.  Brainstorm is much easier to use than the old database that Intuit used to store ideas and information.   case studies.
  • DANNY BROWN  |  MONDAY, JUNE 28, 2010
    [Marketing] What's Going On at BlogCatalog? - Danny Brown
    Partnerships, Promises and Brand IP’s Having created the intellectual property (IP) for the IMHO brand, Selina’s part in the IMHO program was to provide the advertising and marketing expertise, with BlogCatalog providing the bloggers from their directory as well as the resources to get the site developed and the back-end engine in place to handle the members. Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs What’s Going On at BlogCatalog? June 28, 2010 21 voices share yours! Selina New!
  • DANNY BROWN  |  MONDAY, AUGUST 23, 2010
    [Marketing] You Scratch My Back - Danny Brown
    Most of the marketing questions people ask me can be found there, along with answers.However, when people use my comments section to try and garner free advice, I almost always refuse.Time is our most precious resource. Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs You Scratch My Back August 23, 2010 33 voices share yours! Share Save How much information is free information? How much should be guarded and how much should be shared? If you’re asked by someone, “How do you do this?” and her job.
  • TWIST IMAGE  |  FRIDAY, JUNE 14, 2013
    [Marketing] Summer Reading 2013
    'There have been a slew of new business books that have come on to the market lately. Markets have crashed. " Converge - Transforming Business at the Intersection of Marketing and Technology by Bob Lord and Ray Velez. About the book: "To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. Summer should be here. some time soon, right? Jobs have disappeared. Employment.
  • DIRECT MARKETING OBSERVATIONS  |  THURSDAY, JUNE 3, 2010
    [Marketing] Web 3.0 infograph
    Is it because of a lack of marketing? No matter how great a social network might be, bells, whistles and what not- It doesn’t happen without people. It lives and dies by what the users do with it. How many great start-ups and applications die on the vine because no one knew about them? technology
  • PROBLOGGER  |  WEDNESDAY, JUNE 8, 2011
    [Marketing] 7 Ways to Make Testimonials Work Harder for You
    This post was written by the Web Marketing Ninja—a professional online marketer for a major web brand, who’s sharing his tips undercover here at ProBlogger. bad review saying, “I felt like I wasted my money, the book wasn’t for me, it’s more for the beginner,&# turns a negative comment into a positive for your target market. Stay tuned from most posts by the secretive Web Marketing Ninja — a professional online marketer for a major web brand, who’s sharing his tips undercover here at ProBlogger. Curious? So are we! We need to get smarter.
  • TWIST IMAGE  |  SUNDAY, MAY 11, 2014
    [Marketing] Time To Get Your Freak On
    content marketing. digital marketing. marketing blogger. marketing podcast. 'Episode #409 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It used to be easy. could simply say that Chris Brogan is one of the most read, liked and followed bloggers on the Internet. Then he became a kinda big thing on Twitter. Then, he started writing books and become a New York Times Bestselling author with Trust Agents and The Impact Equation (both were co-written with Julien Smith ). Enjoy the conversation. blogging. brand. facebook.
  • SOCIALNOMICS  |  THURSDAY, FEBRUARY 7, 2013
    [Marketing] Get Social in Your Search to Buy or Sell a Home
    According to a 2012 report from NAR Social Media Statistics , 90 percent of all licensed real estate agents have turned to using one or more social media venues to market and increase their business. Secondly, real estate agents can use social media as an advertising and marketing tool, therefore saving money on traditional advertising venues such as newspapers and magazines. Whether you are the buyer or the seller, have you ever considered using social media when it comes to home sales? and its location in proximity to schools, stores, and more. Putting a Home Up for Sale?
  • FEVER BEE  |  THURSDAY, MAY 19, 2011
    [Marketing] Rethinking How We Hire Online Community Managers
    Avoid advertising on social media, marketing and digital communication platforms job sites.  We urgently need to rethink how we hire community managers. At the moment too many organizations, with little idea of what makes a great community manager, are hiring people who are either great at technology, have irrelevant community or social media experience, or have far too much free time.    This is a tragedy that's sabotaging their community efforts. It's time to rethink it.   How are community managers being hired? This is a big mistake. Attitude. Skills.
  • DANNY BROWN  |  TUESDAY, MAY 18, 2010
    [Marketing] Simple News Aggregation with Guzzle - Danny Brown
    Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Simple News Aggregation with Guzzle May 18, 2010 8 voices share yours! Share 1 save As more businesses get used to social media and how they can utilize it for their needs, news aggregation and brand monitoring has become a key part of the puzzle. While there are a host of premium models available, including Radian6 , Meltwater Buzz and the recently released IBM model , these can often be prohibitively expensive for smaller businesses. How about you?
  • ENGAGING BRAND  |  TUESDAY, NOVEMBER 5, 2013
    [Marketing] Forget Sales Budgets.Embrace Experience Budgets
    The result of the latter is sales but the way of achieving it represents the new market - the experience economy if you like. 'How the world of business loves a budget! And they make sense - or at least they did make sense from managing the cashflow perspective.but do they now? keep asking this question because in my workshops I am faced with teams who are tasked with a - let''s say 5% sales growth figure.which drives them towards. Doing more of the same or even worse selling more at a discounted price. To see volume rather than experience.or profit.or value.
  • SPIN SUCKS  |  SUNDAY, MAY 1, 2011
    [Marketing] Inside View Makes Your New Business Meetings Productive
    You can get market cap, the org structure, list of key employees and the social sites they belong to, relevant company news, addresses and phone numbers and more; all from your Salesforce “lead” view. The big SOBCon is happening as I type and, while I was unable to attend this year (forthcoming Spin Sucks Pro launch, cough), I did manage to make it over to the opening night party, hosted by Social Media Club , on Thursday night. tell you this because I quite unexpectedly, and very pleasantly, had the opportunity to meet Cindy King from Social Media Examiner. Check it out.
  • JEFF ESPOSITO  |  FRIDAY, OCTOBER 18, 2013
    [Marketing] The Importance of Company Personas in Social Media
    marketing persona is simply an invented version of your business, consumers and products that work as a marketing tool for your overall business. For example, Flo from Progressive Insurance and Doug from Ford are both marketing personas but so are the hundreds of buyer personas created during the research phase of almost all campaigns. 'This is a guest post from Alicia Lawrence. . Company personas – a phrase that holds much controversy and confusion definitely has an impact on your purchasing decisions. The Three Types of Personas. Creating Your Personas. How old are they?
  • PROBLOGGER  |  THURSDAY, MARCH 8, 2012
    [Marketing] The 5 Keys to Blog Usability
    That’s what a lot of pundits are saying these days, from usability experts to SEO gurus and content marketing pros. Here are some categories I would use: Advanced SEO Techniques, Web Analytics, Digital Marketing, and Entrepreneurs. Neil Patel is an  online marketing consultant  and the co-founder of  KISSmetrics. He This guest post is by Neil Patel of  Quick Sprout. The user is king. Actually, it’s always been true, and it’s why the mantra “content is king” has always been so important. Content is exactly what users wanted. Naturally, you should give them what they want.
  • SOSHABLE  |  SUNDAY, APRIL 6, 2014
    [Marketing] How Social Media Can Serve Your Business
    company such as Storage Pods uses social media and technology in its markets to encourage people to rely on the firm whenever people move or need to store their personal belongings. 'Though most of us use social media as a way to keep up with friends or take photos of what we’re eating, it’s increasing its value and importance in many other fields. Specifically, social media and technology are helping businesses become more productive and do things that might once have been unimaginable. Social media has changed the way businesses are run. But it doesn’t stop in the office.
  • TWIST IMAGE  |  SATURDAY, DECEMBER 4, 2010
    [Marketing] A Sense Of Place
    digital marketing. There's a big lesson here: you have to care about everything that surrounds you first before you can do magnificent things within it. Below, you will find a TED Talk. This is one of those TED Talks that can (and should!) change your life. We forget (or never even pay attention to) a lot of the things that are around us. We don't take them for granted because we're not even thinking about them. It's may very well be impossible to fix online advertising if we don't fix the platforms and channels first. Want to think differently and to care differently? online video.
  • SOCIALNOMICS  |  MONDAY, DECEMBER 2, 2013
    [Marketing] How Social Media and Streaming Have Influenced the Music Industry
    to grapple with these new methods of listening, distribution, connecting and marketing. This helps them not only make use of social insights in their daily marketing and PR efforts, but also to determine where they should even tour. Sure, that dynamic still exists somewhat today with paid download-based stores like iTunes, but more than ever, music fans are turning to ad-or subscription-based streaming services like Pandora and Spotify, which, as of July 2013, boasted over 24 million and 200 million users respectively. How so? Listening is Streaming. Or something like that.  .
  • SOCIALNOMICS  |  TUESDAY, DECEMBER 3, 2013
    [Marketing] Twitter Blunders by Big Companies: Learn from Others’ Mistakes
    All it takes is marketing knowledge and common sense to manage a Twitter account for a business. 'Twitter can be a place to connect with consumers, promote new items and create conversation about your brand – but you only want good conversation. But as shown by these companies, common sense isn’t all that common. Here are four major companies that have created bad conversations about their brand – and how to avoid the same. Kenneth Cole’s failed attempt at comedy. In February 2011, thousands of protesters helped oust Hosni Mubarak, ex-president of Egypt. They tweeted: Source: [link].
  • FRESHNETWORKS   |  FRIDAY, AUGUST 22, 2014
    [Marketing] Five brands collaborating with startups to foster innovation
    Startups were invited to submit ideas under 4 key categories – Knowing Each Other, Helping Customers Shop, Simplifying Customers’ Lives and Surprise Us – with the best 5 having received £12,500 to develop their inventions alongside market specialists from John Lewis. The Foundry will provide promising marketing startups specialising in the fields of digital, content, social and mobile three opportunities to partner with Unilever:  a mentoring scheme, investment in their business and the chance to respond to pitches put out by Unilever. John Lewis. Tesco. Barclays. Unilever.
  • LAUREL PAPWORTH  |  TUESDAY, MAY 13, 2014
    [Marketing] Civic Crowdfunding vs Tax – Collaborative Government #Gov2
    completely free market where both companies/capitalism AND the public sector are removed – an interesting concept no? 'Social Media and Government: With the Australian Budget being handed down yesterday, I got to thinking again about civic crowdfunding and how it probably will be the future whether the Government allows it or not. Let’s have a look at. some basic democratic activities and then. compare it to social media funding, civic crowdsourcing and peer to peer industries. Slactivism & social distribution. Petitions online. Crowdfunding. Collaborative projects eg.
  • KIKOLANI  |  FRIDAY, JANUARY 14, 2011
    [Marketing] Fetching Friday – Resources Mashup & A Day Without Rain
    How article marketing can help your blog – 5 reasons you should consider supplementing your blogging routine with article marketing. The social media marketer’s SEO checklist – what a social media marketer needs to know about SEO to help make social campaigns help with search rankings. This post is part of a weekly series, Fetching Friday, featuring the resources mashup and a day without rain on kikolani.com. The Resources Mashup. Blogging / Writing. 11 creativity resources – perfect for bloggers or writers needing a bit of a boost.
  • CONVINCE & CONVERT  |  TUESDAY, MARCH 19, 2013
    [Marketing] 9 Tools to Improve Social Media Productivity
    Follow Ian on twitter @iancleary 9 Tools to Improve Social Media Productivity is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Do you find that the daily demands of social media promotion are increasing? Our time is our most precious asset and social media is great at eating into it! Thankfully, there are several wonderful tools that can help. Here are 9 social media tools that will help you save time and improve your productivity. Manage Your Relationships More Efficiently With Nimble. Automate Blog Post Delivery With Dlvr.it. account. Enagag.io
  • GEOFF LIVINGSTON  |  MONDAY, MAY 10, 2010
    [Marketing] Can the Contest Craze Sustain Itself?
    However, with the widespread influx of corporate social responsibility/cause marketing dollars, contests have suffered. It seems anyone with some extra dollars in their cause marketing budget wants to create a free-for-all contest to show their customers charitable goodness. It’s my belief after 15 years of professional marketing experience that every organization has an emotional bank account with a stakeholder. Some of these have been well designed, particularly the Foundation based contests. In reality a strong contest design also includes Theory of Change. Again.
  • SOCIALNOMICS  |  FRIDAY, JULY 12, 2013
    [Marketing] Taking Social Media Offline: Continuing The Conversation at Conferences
    Attending big, annual conferences should be a central part of any marketing strategy to serve both your existing community and to discover new audiences for your product or service. The key is to maintain the right balance between reliance on new technology and social media to carry a conversation while still performing some traditional marketing efforts to help increase your overall reach. Learn more with this social media marketing tutorial , courtesy of Skillfeed. 'Microphone picture from Shutterstock. But nothing can replace face-to-face interactions and engagement.
  • SOCIALNOMICS  |  WEDNESDAY, FEBRUARY 16, 2011
    [Marketing] China Social Media: 6 Critical Sites
    Get someone “in-market” to assist you in setting up strategy and executing. Twitter, Facebook, YouTube, Google and others are blocked in China. Roughly 30% of China (1.3 billion) is online vs. roughly 75% in the U.S. This equals 390 million Chinese online, more than the entire U.S. population (310 million). Important Chinese Sites: Weibo: The Twitter of China. China blocked Twitter and other micro-blog technology (Fanfou.com) in 2009 when riots started in the Western region of Xinjiang. Weibo remains and is growing.  Each Chinese symbol expresses so much more than each English character.
  • ENGAGING BRAND  |  SUNDAY, MAY 6, 2012
    [Marketing] The More or Less Culture
    The culture is now more or less -  a brand with its social marketing can show whether they are more or less. We live in strange times, times that are a mixture of wanting more or less. Consumers want more for less. Businesses want more from less people. After previous ages of complex technology - less is more. Less usage is wanted more than ever when it comes to natures resources. The more people we are connected to the less people we truly know. The more the world is connected, the less we seem to understand each other. The less time we have, the more time we spend online . more ?
  • JASON YORMARK  |  THURSDAY, AUGUST 5, 2010
    [Marketing] The Traditional Resume Is Dying
    jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Digital Marketing , Social Media / The Traditional Resume Is Dying | Subcribe via RSS The Traditional Resume Is Dying August 5th, 2010 Posted in Digital Marketing , Social Media Tweet Share The sooner the better I say. Related posts: How To Use LinkedIn Groups To Drive Website Traffic Dear Twitter: Please Add Auto DM Blocking This entry was posted on Thursday, August 5th, 2010 at 9:57 am and is filed under Digital Marketing , Social Media. Right now the export is a fairly bland output.
  • ONE SOCIAL MEDIA  |  THURSDAY, JULY 1, 2010
    [Marketing] How to Use Social Media for Crisis Management
    Find us on Archives August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 Recent Posts Twitter Launching Official Tweet Buttons This Week [Exclusive] Brand Advertisers Spend 10 Times More on Facebook than They Did Last Year Don’t Hesitate to Use Social Media As a Marketing Tool New Study on the Social Media Habits of Women (18-34) Does Your Company Have a Social Media Identity? If used properly, social networks can also be used to inform your employees on time about any emergency situation. Canadian Health&Care.No High quality pills.
  • THE WAY OF THE WEB  |  SUNDAY, FEBRUARY 21, 2010
    [Marketing] The best social games on any platform…
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? blog comments powered by Disqus Blog Partners
  • SOSHABLE  |  SATURDAY, DECEMBER 3, 2011
    [Marketing] Are Half-a-Million Apps Too Much?
    It’s that there are so many now that unless there’s a real marketing machine or big name behind them, they don’t have the ability to gain the exposure necessary to hit the coveted “Featured” or “Top Downloads” lists on the various markets. At some point, enough is enough. There are over a half-million iPhone and iPad apps. Android is closing in. Microsoft is making a push. Granted, many of the apps are the same on the different platforms; it just doesn’t make sense to have OS-exclusive apps. Cross-platform is the way to go.
  • SOSHABLE  |  MONDAY, MARCH 28, 2011
    [Marketing] Why Facebook’s Political Moves Should Terrify Us All
    It hurts me to talk trash on them when our Facebook Marketing Firm is getting new customers by the bushel. Power is often something that is earned. It’s also something that can be taken by making the right moves. As Facebook continues to expand its reach in Washington , alarm bells should be ringing in every one of our skeptical minds. For the most part, it will go unnoticed. It’s like the perfect bomb – two components that are benign by themselves but deadly when mixed. It will prove to be deadly. Believe what you will, but don’t be foolish or blind.
  • BRASS TACK THINKING  |  WEDNESDAY, MARCH 30, 2011
    [Marketing] Proposing Partnership Properly
    Joint marketing, content creation, or other time- and resource-heavy commitments that you can’t take on alone? Have you gotten this in your inbox, or uttered this open ended phrase? “I’d like to find more ways to partner/collaborate/work together (insert your variation here)&#. Most of us that work for successful or visible businesses get this a lot, or if you’re a successful individual, you might get it a lot too. However, it’s likely that your target doesn’t have time to simply muse on how they can help grow your business. Be concise. Is it scale?
  • ENGAGING BRAND  |  TUESDAY, MAY 13, 2014
    [Marketing] An Easy Way To Move From Busy-ness to Business
    Think about the way you build relationships, think about the way you market what you do. 'If I could offer you a quick tip that could significantly help your business - would you be interested? If I said this tip costs nothing but delivers everytime you do it - would you want to know more? Well here it is free of charge and with all my love x. Be intentional about your intent! Just think about your day. Do you know why you do what you do? . Do you know what you want your customer to feel when they consider purchasing from you? Do you clearly connect your product/service. call to action?
  • TWIST IMAGE  |  WEDNESDAY, AUGUST 1, 2012
    [Marketing] The Art Of Fake Familiarity
    While the general onslaught of non-personalized and near-offensive pitches continues to deluge the inbox of anyone who blogs and tweets (regardless of audience size and relevance), there's no doubt that some public relations firms have spent a significant amount of time, money and resources as they inch away from the "spray and pray" model of blasting their self-involved news updates to anyone with a publish button over to one where they spend time training their media relations professionals to get better at knowing their target market that much more. target market. Guess what?
  • JEFF KORHAN  |  THURSDAY, JULY 15, 2010
    [Marketing] Blog Banner Blues
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Social Media Video Behind the Scenes | Main | Real-Time Social Media Search Analytics » July 15, 2010 Blog Banner Blues If you are familiar with my two-year old banner, you can see that I'm livin' large these days!  Small Business Marketing What I am up to here is changing my banner title from."Strategic "Strategic Social Media Marketing." "Strategic Social Media Marketing."   That's it. 
  • TWIST IMAGE  |  FRIDAY, FEBRUARY 1, 2013
    [Marketing] Copying Apple
    That while the company in a post- Steve Jobs world is still churning out cutting-edge consumer electronics and digital services, that the market for that may be hitting a plateau (this is why their last quarter was seen as a disappointment to Wall Street when - in reality - it was one of the best quarters that any company has ever had). This isn't just the advertising that we see in market, but the overall experience it delivers. believe that there is a higher calling when it comes to marketing and influence. It's like an itch that you just can't scratch. It's not overt.
  • TWIST IMAGE  |  TUESDAY, AUGUST 30, 2011
    [Marketing] Apple Turns Its i To Television
    Apple proved that there was a huge market for this type of tablet device and you can imagine what a sixty-four inch version might look like (push that further and imagine using your iPad or iPhone as the remote control to flick content on to the screen). Apple has already had Apple TV in market since 2006, but the second generation (which came out in September 2010) has already begun the true fusion of online content with our television screens. Are you paying attention to Apple 's next move? Yes, the line between resolution quality of print and screen has happened. Steve. apple.
  • PROBLOGGER  |  MONDAY, MARCH 26, 2012
    [Marketing] How to Overcome the “I Wish” Mentality and Start a Blog
    Adarsh Thampy is a blogger and advices small and medium business on effective content marketing strategies. You can read more on the topic of content marketing by following Adarsh @conversionchamp. This Guest post is by Adarsh Thampy of Conversionchamp. wish I started my blog a long time back when there was a lot less competition. wish I was able to write great content from the start. wish I had the money to purchase hosting and set up a self-hosted WordPress blog. wish, I wish, I wish… How many of us have wished for something like this in the past? know I have. Nothing!
  • ARI HERZOG  |  SUNDAY, AUGUST 11, 2013
    [Marketing] Why I Want a Dumb Phone
    AriHerzog is a digital marketing and government professional seeking a position in community affairs. 'I want this phone. It ain’t smart. It’s no Galaxy S4 or HTC One S or iPhone 5. Mobile introduced the 768 this year. It weighs 3.5 ounces. The phone features Bluetooth connectivity, an FM radio, a 2-megapixel camera, and it has 3G for faster texting and picture messaging. can play music on the phone. can still email if I want. Besides, I have an iPad for that. If I want to take lots of pictures at better resolutions, I have a camera. want to return to the living.
  • ARI HERZOG  |  THURSDAY, OCTOBER 18, 2012
    [Marketing] 3 Benefits for Small Business Cloud Computing
    When he's not blogging, Ari helps brands improve their digital media marketing. This is a guest blog post from Megan Totka of ChamberOfCommerce.com. It is the first in a monthly series whereby she will write for me and I will write for her. hope you enjoy. As an advocate for small businesses, I am always looking for resources and innovations that can help them to compete and succeed. While cloud computing is not a recent development – in fact, it’s actually been around for quite a while – it is something that offers increasingly viable and affordable opportunities for small businesses.
  • SOSHABLE  |  SATURDAY, SEPTEMBER 17, 2011
    [Marketing] Social Media Management is Like ‘Keeping a Man”
    Having a well written crisis plan for your Social Media Marketing strategy is key. Although it’s clear that Social Media Marketing must be tied to a goal and ROI you must also be aware that you can’t take and take without giving. As a full-time workaholic I must admit that I have the most embarrassing guilty pleasure ever… on my down time I visit brainless websites about celebrities, gossip or personal advice. should in fact be doing something physical (step away from the computer!) Let’s run through the ‘Do’s & Don’ts&#.
  • PROBLOGGER  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Marketing] 4 Ways I Compose Posts to Drive Millions of Pageviews to Blogs Through Digg
    Neal Rodriguez is a social media marketing operator ready to jog in blizzards this winter to get ripped for the summer in New York City. A Guest Post by Neal Rodriguez. With the release of the new Digg on August 25th, anybody with the ability to understand how a story, which is promoted to the popular section, is composed, has an edge in attaining viral exposure ranging from tens of thousands to millions of pageviews. Digg’s users constitute a large proportion of bloggers. Digg also has millions of users; many of whom visit websites that reach the popular section at a rapid rate.
  • LOUIS GRAY  |  FRIDAY, DECEMBER 31, 2010
    [Marketing] The ChromeOS CR-48 Experience: Fast, Promising, Early
    To have consumers purchase Chrome OS laptops, once they hit the market, serious efforts will need to be taken to convince people why putting everything in the cloud, and abandoning (for the most part) applications they know well, will help their lives. must have groused about it enough that my wife finally took to her blog to lodge complaint with Google (somewhat tongue in cheek). The major hypothesis of the ChromeOS plan is that the future is the Web. Web sites, Web services and Web applications. Running ChromeOS is much like a terminal that only runs the Web browser. Quiet. Very quiet.
  • BILL HARTZER  |  FRIDAY, JUNE 26, 2009
    [Marketing] Amazon.com Shuts Down Amazon Associates Affiliate Program
    The North Carolina General Assembly’s website is [link] and additional information may be obtained from the Performance Marketing Alliance at [link]. So, if you are a website owner that provides “free content&# on the internet and gain most of your revenue from affiliate marketing, you’re out of luck: the States, such as North Carolina, are starting to add taxes to your affiliate marketing efforts. Integrated Marketing Summit Comes to St. Louis December 10 The Integrated Marketing Summit is bringing 30 of the United. Share this on del.icio.us.
  • JEFF ESPOSITO  |  FRIDAY, SEPTEMBER 14, 2012
    [Marketing] PayPal, Oreos and kids embarrassed to read
    Their 100 days of Oreo campaign is brilliant from a content and pop culture standpoint and is a golden example for mixing social and content marketing. Social Marketers don’t walk the walk – nice read from Jason Falls noting, with data, how many marketers stress the importance of social without really practicing what they preach. This was one of those weeks that I am happier that it is behind me. Everything’s fine, but hearing that I’ll be limited in usage of it for the rest of my life blows – but hey could have been worse, given a car did run me over. Five for Friday
  • JACOB MORGAN  |  WEDNESDAY, FEBRUARY 24, 2010
    [Marketing] According to Gartner Social CRM is Going to be Big
    The analyst has predicted that 80% of all market growth in 2010 will come in this field, as organisations struggle to find a clear business case for leveraging social media as a tool for internal communication and collaboration.&# Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER According to Gartner Social, CRM is Going to be Big View Comments February 24th, 2010 I read an interesting article on information age a few days ago which references some new Gartner predictions around Social CRM.  janiceclark Stellar article. Fantastic info!
  • WEB METRICS GURU  |  SATURDAY, MARCH 19, 2011
    [Marketing] Super Full Moon and Web Journal – Mid March, 2011
    The market is too nascent and the functional requirements too distinct to make it likely that one tool will meet all your needs. I noticed a brilliant full moon tonight as I was walking home and found it was indeed called a “ Super Full Moon &# and happens only once ever 18 years or so – it’s the point in the Moon’s orbit where the Earth and Moon are closest together, wish I had seen it just before sunset. Well, I have an iPAD 1, but now the iPAD 2 came out people are wondering if it’s worth upgrading. In Social Media, they should do it the other way around.
  • BRASS TACK THINKING  |  FRIDAY, JULY 16, 2010
    [Marketing] We're All Recovering Somethings
    Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives We’re All Recovering Somethings July 16, 2010 | by Amber Naslund View Comments I have a confession to make. was a social media novice once. was even a bit of a purist. few years ago, I was really just trying to understand all of this. caught hold of some voices that I thought had a solid understanding, and I listened. So much of that has changed. The difference between where I was then and where I am now is a combination of a few things.
  • CONVERSTATIONS  |  FRIDAY, FEBRUARY 28, 2014
    [Marketing] The Entrepreneur’s Guide to Keeping Customers Purchasing In-Store And Online
    You need to play to those strengths, and use them effectively to market to your customers. 'Written by Chris Allen of BePoz. If you operate a retail outlet, you may have both a storefront and an online presence. The question is, how do you keep customers engaged and buying in both locations? Your physical store and your online store have separate strengths. What are customers looking for online? What are they looking for when they visit your store in person? Give them what they want and they will come back for more. When they shop online, people are generally in a hurry.
  • ARI HERZOG  |  TUESDAY, JANUARY 15, 2013
    [Marketing] Discover the Words You Use to Describe Me
    Font size equals frequency; more people equate me as a social media professional than a marketing professional or someone who lives in metro Boston, and this is why social and media are the largest words. When he's not blogging, Ari works with people and brands to improve their digital marketing. This is a screenshot of words you use to describe me on Twitter lists. Do you think my online reputation is accurate? Do you connect me with these words or with other words? Based on how well you (think you) know me, would you change anything? How to create a Twitter list Wordle. You are.
  • DIVA MARKETING BLOG  |  THURSDAY, OCTOBER 1, 2009
    [Marketing] Building Brand Value Through Social Media
    world where the voices of your customers (and stakeholders) can block traditional marketing messages, takes new skills: understanding the culture of the "conversation" and how to join in while maintaining brand's equity and your individual authenticity. Recently I had the pleasure to speak at New Media Atlanta about Building Brand Value Through Social Media. Managing a brand in this new social media world is definitely a challenge for any brand steward. asked the attendees to fill in the blank: Managing A Brand In The Social Media World Is Like __. Their responses were. awesome! Enjoy!
  • JEFF ESPOSITO  |  FRIDAY, NOVEMBER 16, 2012
    [Marketing] Get off your ass, forgetting Facebook, dark side of content
    The Three Things Marketers Keep Forgetting About Facebook – this is a really smart post that looks at a common thread I have heard the past few weeks. The Dark Side of Content Marketing – Tom Webster is a smart dude. This post takes a look at content marketing and how it can be something that is not always what it says it is. Why am I up at 4:30 writing this post? That was more of a rhetorical question for my groggy brain, but for some reason it decided to keep my internal clock on East coast time and that it would be good to wake up while folks are still casino hopping.
  • SPIN SUCKS  |  MONDAY, AUGUST 2, 2010
    [Marketing] Addicted to Social Media | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 02 2010 Addicted to Social Media By Daniel Hindin | Email | Print | 8 Comments | Guest post by Martin Waxman , co-founder and managing partner of energi PR, Communications, Digital in Toronto. My name is Martin W., and I am…addicted to social media. No wait.
  • CONVINCE & CONVERT  |  SUNDAY, JUNE 3, 2012
    [Marketing] Why Online Influencer Outreach is Overrated and How to Fix It
    It needs to be looked at for what it actually is – the top of the funnel component of a larger program to generate awareness AND behavior using social media and content marketing. Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. The idea is that once drafted into the cause and compensated in some way, online influencers will spread the word in social media to their acolytes, increasing sales for the brand. There are two reasons for this. Of course not.
  • FRESHNETWORKS   |  FRIDAY, DECEMBER 13, 2013
    [Marketing] Five innovative applications of wearable technology
    So it’s hardly surprising that other companies are starting to develop wearable devices to tap into this market too. Whilst the Sunfriend may not be as sleek and stylish as other devices on the market, it’s a useful piece of kit, helping users ensure they’re obtaining enough vitamin D whilst, at the same time, preventing them from the risk of skin cancer. 'Every Friday we bring you the FreshMinds Friday picks – ideas to help you make the most of  digital technologies  and understand how they are helping brands to grow and innovate.  This The Copenhagen Wheel. SunFriend. Tweet Pee.
  • JUGNOO  |  FRIDAY, MAY 31, 2013
    [Marketing] ‘Get Real’ with Social Media Management
    Transparency and authenticity are more than just buzzwords, but the level of each you display online is dependent entirely on your specific brand and the unique audience you are targeting with social media marketing. 'Get real. Authentic customer service works when it comes to social media management. We’ve all seen social media go disastrously awry. Tweet posted from the wrong account. manager’s rant filmed and uploaded to YouTube. simple mistake or typo that altered the entire context of a comment. Don’t. What might work with one may be completely inappropriate with another.
  • SOCIALNOMICS  |  SUNDAY, MARCH 9, 2014
    [Marketing] Changing Faces: 5 Major Tech Companies with New CEOs
    'Tech companies are on the rise — a rapidly growing market for both existing business and startups. Now, Google controls the majority of search and mobile advertising markets and Android continues to dominate the global smartphone market. According to this study , online-based companies accounted for 21 percent of GDP growth while becoming a catalyst for new jobs. But with this tremendous growth, it’s also the sector where many new businesses try and fail. Hewlett-Packard. Image via Flickr by megwhitman2010. We have a long way to go.” ” Google.
  • IMAGINE YOUR REALITY  |  SATURDAY, MARCH 13, 2010
    [Marketing] Get your blog listed on blog directories
    You can find it in the Marketing section. My blog is now on Alltop. You can also find it on social media today and a number of other blog directories. Each time I learn about a new blog directory or resource site, I get my blog listed on it as soon as possible, in order to build up backlinks to the blogs, and also to expose it to a wider audience. If you post on a regular basis and you think of your blog as a professional platform, it’s worth your time to get it listed on different blog directories. And also make sure you post your latest entries to your social networking site.
  • IMAGINE YOUR REALITY  |  THURSDAY, JULY 8, 2010
    [Marketing] Social media and online company culture
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Consequently social media policies that are developed for companies need to consider the culture that the policies are being developed for. For example, in a recent meeting with a community college, it was suggested that instead of having social media policies, it was better to develop social media guidelines. Semantics?
  • IMAGINE YOUR REALITY  |  THURSDAY, JULY 15, 2010
    [Marketing] Is being social on social media overrated?
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Is being social on social media overrated? I’ve only gotten one negative critique, where the person accused me of overthinking the writing of introductions. Imagine Your Reality.
  • IMAGINE YOUR REALITY  |  WEDNESDAY, JULY 21, 2010
    [Marketing] Social vs content
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Both perspectives have their merits, as I’ll explore below. Social media is about posting content For some people social media is about posting content, which means posting information. Sometimes a link to a website or blog is included and sometimes it’s just a simple tip that is included. Imagine Your Reality.
  • IMAGINE YOUR REALITY  |  TUESDAY, JULY 27, 2010
    [Marketing] Social media activism
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? As Jeremiah explains, activist groups such as Greenpeace have been using technology for a long time to aid in their activist work, and social media is no exception. In fact, I would suggest that businesses should study such activist groups and learn what they are doing right. What do you think? Imagine Your Reality.
  • IMAGINE YOUR REALITY  |  TUESDAY, AUGUST 3, 2010
    [Marketing] Geo-location and privacy
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? In the post, the writer mentioned that someone had been stalked and the stalker had used FourSquare to do it and make a point to the person being stalked. But, in fact, it’s not an urban myth and i t is a privacy issue. Maybe they’ll give me a virtual award, but that’s cold comfort. So what do you think?
  • IMAGINE YOUR REALITY  |  THURSDAY, AUGUST 19, 2010
    [Marketing] Why automation doesn't work with social media
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? don’t want an automated message that someone has crafted in an attempt to get me to buy, because s/he thinks s/he knows what I want. What I want is engagement, and this is why I don’t think automation and social media mix well. Even now there people who still push this approach to social media. Imagine Your Reality.
  • BARE FEET STUDIOS  |  THURSDAY, DECEMBER 3, 2009
    [Marketing] Confused? Consider Rox's 180 Rule
    Thanks to blogging and Twitter, even people who have never used your products can have more influence on buying than any other marketing channel! spoke to a Marketing Class at HPU last night and one of the questions was about making money. And in this case, the use of social media marketing plays in perfectly for the entrepreneur. Consider Rox’s 180 Rule Confused? Consider Rox’s 180 Rule by Roxanne Darling on December 3, 2009 When I am doing social web training these days, at least once or twice an hour I implement what I call “Rox’s 180 Rule.&#
  • WEB METRICS GURU  |  SUNDAY, AUGUST 28, 2011
    [Marketing] Review of Social Media Analytics
    Listen to this: “…I have come to believe marketing and communications agencies are not the most appropriate entities to measure marketing or PR campaigns run on behalf of their clients, especially within social media. That’s exactly what Bob and I walked away from our conversation thinking and talking about, and Marshall is right that it’s an EVEN BIGGER mistake in PR and Social than it is in the relatively “hard&# disciplines of online marketing. But that’s really just a small piece of the total effort. No so.
  • FIREBELLY  |  MONDAY, JANUARY 10, 2011
    [Marketing] Monday’s 5 Social Media Must-Reads
    Social Media Marketing: Facebook + Twitter Aren’t Enough. By Rand Fishkin The growth of these twin networks has brought new discipline to the practice of traffic generation, branding and customer engagement on the web: social media marketing. By Kevin Troy Darling As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Below are 5 social media must-reads from last week that we wouldn’t want you to miss. What Happens After the Facebook Like? 20 Tips To Engage Your Audience After the Like.
  • CONVINCE & CONVERT  |  THURSDAY, MAY 3, 2012
    [Marketing] Social Pros 14 – Jason Falls, Social Media Explorer
    Before we get going, special thanks to our sponsors, which includes my company, Argyle Social, developers of data driven social media marketing software ; Infusionsoft , developers of email marketing automation software; and Jim. They’re the market leader. It doesn’t measure your influence through email, through word-of-mouth marketing, through publishing, whether that be online or offline. come from the Internet marketing aspect of all of this stuff, and social media is a small part of what I do. We need less attention around online marketing.
  • GET SOCIAL PR  |  WEDNESDAY, JULY 21, 2010
    [Marketing] How to Socialize Media Relations
    Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Johnson How to Socialize Media Relations July 21, 2010 Fast Company reports that “if you are still sending out press releases over the wire headed ‘press release’ or ‘for immediate release,’ you are just setting yourself up for rejection according to a panel of journalists at [the] Social Media Summit in San Francisco.&# Because journalists are encouraged to build their brand on the big social sites, the days of pitching to the assignment editor are over. Find out who the writers are.
  • JACOB MORGAN  |  TUESDAY, MARCH 1, 2011
    [Marketing] Implementing Enterprise 2.0 at Penn State University Part Four: Pilot Project or All In?
    Penn State had a relatively short time frame to make everything happen, in fact they only really had around a 7 week marketing strategy. This is part four in a multi-part series on how Pennsylvania State University is implementing Enterprise 2.0. Part one covered the  business drivers of Enterprise 2.0 for Penn State University , part two looked at  change management issues around culture for Penn State University as well as where the push for E2.0 efforts. Similar case studies in this E2.0 series have been done in a similar fashion on  Oce ,  Vistaprint , and  Intuit. Key Takeaways.
  • ADAM SHERK  |  TUESDAY, AUGUST 11, 2009
    [Marketing] Pro PR Tips: 100 Tips from Rafe Needleman Published in a Book
    Tip #21: Guest List People I want to hear a pitch from, in descending order: CEO, CTO, VP Product Development, Janitor, Brand Marketing Manager. Tip #73: Decoder ring You say: “Google’s entry into this space validates our market.” The Most Overused Buzzwords and Marketing Speak in Press Releases Fortune 100 Need to Get More Creative with Twitter Smart Move from Condé Nast: GQ and DETAILS Should Have Their Own Websites Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? Except when they are good).
  • WISDOM LONDON  |  THURSDAY, JANUARY 6, 2011
    [Marketing] Ever wondered about….SXSW?
    If you’re using Twitter, reading blogs and generally have any interest in tech (and what marketer doesn’t?) Quite apart from the fact that big industry events often signal industry change and progress, SXSW also points clearly to what we should be understanding loud and clear by now: It’s no longer about social vs marketing vs technology vs content. Wisdom London Creative Communications is our world… « Ever wondered about…Social Commerce? Ever Wondered About…Net Neutrality? » Ever wondered about… SXSW? What is it? What will 2011 hold?
  • LOUIS GRAY  |  WEDNESDAY, JANUARY 12, 2011
    [Marketing] Early Days for Mac App Store, Chrome Web Store
    In fact, despite my understanding that these are replacing retail software titles, after years of staring at the Android Market and iTunes App Store, there's something very much like sticker shock when scrolling through the offerings and seeing prices in the tens of dollars, $30+ and beyond. Even the Android Market, once barren, doesn't need to highlight its total app count any more. Practically all my favorite bands were missing. But I believed in the model, and knew that eventually, the contracts would be signed that filled in the gaps. Top Mac Apps. Kid Pix is $50.
  • DREW'S MARKETING MINUTE  |  TUESDAY, MAY 27, 2014
    [Marketing] I confess — I don’t write these posts on my own
    The post I confess — I don’t write these posts on my own appeared first on Drew's Marketing Minute. 'I have a confession to make. don’t write my blog posts on my own. m just not a good enough writer. And I’m even worse at proofreading. That’s why I use Grammarly’s proofreading software  because, with my luck, public would become pubic without its keen eye keeping me on the G-rated side of the tracks. When I started in the business, every time we drafted anything, it immediately went to the proofers. When possible, let it sit overnight. Know your own bad habits.
  • CONVINCE & CONVERT  |  FRIDAY, AUGUST 9, 2013
    [Marketing] How Social Business Makes Organizations More Effective Communicators
    This week: From ExactTarget , a free ebook called The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. When we talk about social business, we are talking about a holistic shift in the organization , and something that touches every department, not just the marketing and sales departments. As a marketer, on the other hand, it may be more difficult to start gaining traction for your brand if you are not already known and loved by many users. 'Matt Ridings, SideraWorks @techguerilla. Listen Now .
  • SOSHABLE  |  MONDAY, OCTOBER 22, 2012
    [Marketing] Social Media’s Influence on Giving Back [Infographic]
    Ultimately, these numbers also represent a trend that all communicators and marketers need to recognize. The social media adoption curve is different for everyone, even for those who share the same job title in the communications industry. Some dove right in, others tested it out for a while until they found a niche. One constant though among these users is that they eventually get to a point where they understand the real-world impact and influence that social has. So fittingly, my introduction into the influence of social was social good. 1 in 5 adults have donated to charity online.
  • CONVINCE & CONVERT  |  TUESDAY, MAY 29, 2012
    [Marketing] Don’t Be a Social Media Guinea Pig
    We’re financial planners, attorneys, consultants, fundraisers, and marketers in a world where social media is only one piece of the marketing puzzle. Anthony Juliano is the Vice President of Marketing and Social Media Strategy at Asher Agency , a Midwest-based marketing strategy firm. Anthony speaks and writes about a variety of social media and marketing topics, with a specific focus on LinkedIn. When it comes to social media, there are few sure bets. One thing’s certain, however:  people go nuts for new stuff. Of course not.
  • GEOFF LIVINGSTON  |  FRIDAY, APRIL 23, 2010
    [Marketing] Kelly Mitchell Discusses Next Level & Hawaii Social (#nextlevelhi)
    KM: They will learn social media’s importance and ability to generate profits, new customers and broader market awareness. We’ll also teach them how to start conversations & engage new customers & contacts to help them grow revenue & achieve marketing objectives. Every region with a strong social media community has a great conference that serves that area. The Hawaiian Islands are no different, with Next Level Hawaii set to take place next Thursday through Saturday (April 29 – May 1). Here’s our interview. It’s the same with social media.
  • CONVINCE & CONVERT  |  WEDNESDAY, OCTOBER 20, 2010
    [Marketing] The 7 New Roles Agencies Must Play to Survive Real-Time Business
    Marketing and communication has moved from a series of lakes (campaign>>analyze>>modify>>repeat), to a waterfall where you’re doing the communicating and the analyzing and the modifying all at once, every day. As marketers, we weren’t trained for this. That was the premise of my presentation to the BOLO 2010 conference in Scottsdale this week, where 150+ agency principles convened to drill deep into the speedy digital future of professional marketing services. Tweet Change is all around us, in many shapes and guises. Everything happens faster now. Or sauce.
  • THE WAY OF THE WEB  |  WEDNESDAY, AUGUST 10, 2011
    [Marketing] We live in strange times…
    Despite the predictable flurry of bloggers attempting to get traffic by relating their top tips for marketing or small businesses which can be derived from the rioting, there’s still a huge amount of uncertainty in the air, and a sense that the implications of what has happened will take a while to surface. It’s been a strange couple of weeks, both personally and given the events occurring across the country. I’ve seen social herd behaviour lead to violent unrest, and then seen it result in people coming together to clean up the aftermath. Digital Culture
  • BLUE FOCUS MARKETING  |  SATURDAY, OCTOBER 12, 2013
    [Marketing] @DorieClark – New Book: Reinventing You – Does Your Professional Persona Need a Reboot?
    In other words, if you want to be a marketing consultant, you have to behave like one in order for people to accept you as one. 'It goes without saying that our professional identities matter. We project these identities to the outside world at least 40 hours each week—and sometimes many more, depending on our jobs and ambitions. Many of us have carefully cultivated these identities from the get-go, working to ensure that the way others see us is exactly how we hope to be seen. Others have built up their identities on the fly, applying valuable lessons as they go. Best foot forward.
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