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  • BILL HARTZER  |  THURSDAY, JULY 15, 2010
    [Marketing] Top 10 People Who Influence What Americans Buy
    While the financial market collapsed, Orman’s stock rose as she convinced people what NOT to buy during the economic recession. Brands like Coca-Cola, Starbucks and Disney are realizing the platform’s potential by generating huge fan followings, making it a marketer’s paradise. Report: Two Thirds of Small Businesses Plan to Increase Email and Social Media Marketing Spend in 2010 VerticalResponse recently did a survey to find out how small. Despite the fact that glitz and abundance are alive and well in mainstream media (think: Bravo’s The Real Housewives and E!’s Indra K.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, JUNE 20, 2014
    [Marketing] If Your People Pin, You Should Pin Too
    Social Media Marketing is a business tool, and Pinterest is clearly aiming to be one of the power tools in your marketing tool box. 'The people you are trying to reach might not use Pinterest, but it’s a lot more probable that they do. The popular social site drives a lot of traffic with its visual appeal and home-grown talent show, so businesses have been learning to get in on the site’s success. Eighteen months ago, the business account was created and things have been popping ever since. New tools for businesses on Pinterest are in the works!
  • BILL HARTZER  |  MONDAY, JULY 20, 2009
    [Marketing] comScore Search Engine Rankings for June 2009
    Google has 65 percent market share, Yahoo! percent market share. percent search market share. percent market share, a 0.4 If you’re interested in reading more about Bing.com’s search engine market share, here are a few links: comScore: Bing Barely Gaines Share In June 2009. comScore, Inc. NASDAQ: SCOR) , a leader in measuring the digital world, has recently released its monthly comScore qSearch analysis of the United States search marketplace. This is the first time we’re seeing data that includes the new search engine Bing.com. has 19.6
  • DREW'S MARKETING MINUTE  |  TUESDAY, MAY 27, 2014
    [Marketing] I confess — I don’t write these posts on my own
    The post I confess — I don’t write these posts on my own appeared first on Drew's Marketing Minute. 'I have a confession to make. don’t write my blog posts on my own. m just not a good enough writer. And I’m even worse at proofreading. That’s why I use Grammarly’s proofreading software  because, with my luck, public would become pubic without its keen eye keeping me on the G-rated side of the tracks. When I started in the business, every time we drafted anything, it immediately went to the proofers. When possible, let it sit overnight. Know your own bad habits.
  • PROBLOGGER  |  MONDAY, APRIL 22, 2013
    [Marketing] Stop. Don’t post that post! 7 questions to ask before you hit publish
    So be sure not only that the facts are checked but also that the blog rings true and doesn’t sound like marketing fluff. What are the market trends? 'This is a guest contribution by  Kate Toon , an award-winning SEO and advertising copywriter. You have a blog post. Who cares whether you wrote it yourself or paid someone to create it? It’s the right length. You’ve shoe-horned your chosen keyword phrase ‘Pink llama-wool pyjamas’ into it five times. You’ve downloaded a cool image and even managed to code it into WordPress. It’s time to press upload, right?  Wrong. Your tone of voice.
  • VIPER CHILL  |  MONDAY, JUNE 17, 2013
    [Marketing] Backlinks XXX is Now Public (And We’re Giving Away $5,000)
    'How would it help your business if you could look over my shoulder and watch as I take a plain website and turn it into an email marketing and monetisation machine? We’re debuting today with a much better sales video, which should help your marketing efforts as well. Seeing exactly what I do, step-by-step, on a site that is already getting hundreds of targeted visitors every single day (but it’s only 3 pages). That’s exactly what you have the opportunity to watch today with the public launch of Backlinks XXX. our rankings went even higher. Have an Audience?
  • TWITIP  |  FRIDAY, FEBRUARY 12, 2010
    [Marketing] Does Google Buzz Plan to Overtake Twitter?
    He specializes in search engine optimization and social media marketing in Utah. Pepsi did not run a Superbowl advert for the first time in 23 years because they chose to invest 20 million marketing dollars in social media. On the other hand, Twitter has become an incredibly integrated part of our overall marketing plan and operation. Especially given it’s investments in the mobile and information pimping markets. Does Google Buzz Plan to Overtake Twitter? 18 For most of us, Twitter has become part of our day to day life. What do you know about Google Buzz?
  • ARI HERZOG  |  MONDAY, SEPTEMBER 20, 2010
    [Marketing] 12 Social Media Job Titles I Want
    Marketing Manager. Amid a job search for a position leveraging my public administration and new media background, I am quickly realizing that job descriptions are very similar and titles are vastly different. By means of example, here are 12 job titles with a range of similarly-worded responsibilities: New Media Coordinator. Web Communications Coordinator. Website Coordinator. Director of Integrated Media. Social Media Manager. Content Strategist. Social Media Specialist. Digital & Social Media Specialist. Communications Specialist. Communications Associate. Online Associate. Wrong.
  • DANNY BROWN  |  MONDAY, APRIL 12, 2010
    [Marketing] Together Again – 25 Years Later: A Social Media Success Story by.
    Learn about life on the production side of the advertising/marketing/graphic design community by visiting her blog The Production Side. Vancouver Search´s most recent blog post.What exactly is SEO article marketing? =-. Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Together Again – 25 Years Later: A Social Media Success Story by Debbie Kipp April 12, 2010 12 voices share yours! Share Save Our story was set in motion during those wonderful college years. Fast forward to March 14, 2009.
  • ARI HERZOG  |  MONDAY, FEBRUARY 21, 2011
    [Marketing] 5 Tips to Boost Email Productivity
    It is common for marketing companies and brands to send you newsletters, coupons, and other forms of both solicited and unsolicited spam because you provided your email address somewhere online. Email can sink your time so it is crucial you are in control. Here are 5 sure-fire ways you can be productive with email. Create folders and filters. Every email program since the dawn of computers has allowed for folders and filters. The purpose of a folder is to store messages. The purpose of a filter is to automatically move incoming messages to a folder. How many of each do you employ today?
  • WEB METRICS GURU  |  MONDAY, AUGUST 8, 2011
    [Marketing] Klout is getting better – Like the new direction – though the analytics are still a work in progress
    Of course, all of that is being generated by the marketing programs Klout is doing – so it’s more than anything else, a reflection on it, I see it more like direct response – you put out energy, and hopefully, get responses – it’s not a measure people like or agree with anything – and it’s not clear what notifications or perks one is actually getting until you go and look. Was meaning to write this post about Klout but didn’t have the time and have been penning it for a few days – and. Influencer Klout
  • DANNY BROWN  |  SUNDAY, AUGUST 22, 2010
    [Marketing] Headway, Thesis and Genesis – A Non-Coder's Take - Danny Brown
    think its probably less mass market than the three here, which could be why there doesnt seen to be as much written about it? Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Headway, Thesis and Genesis – A Non-Coder’s Take August 22, 2010 31 voices share yours! Share Save With Thesis 1.8 now out, Headway 1.7 about to launch and the Genesis WordPress theme picking up steam from bloggers switching to it, I thought it’d be fun to see how they compare. So here are the results. Thesis 1.8
  • THE WAY OF THE WEB  |  THURSDAY, SEPTEMBER 15, 2011
    [Marketing] WIWT launches and networks of shared interest
    Personality – Poppy’s blog didn’t particularly follow any SEO rules or marketing plan. So fashion social network WIWT has publicly launched today after a beta period, and I’ve been checking it out after agreeing to upload at least one image of myself. I’ve been following the progress fairly closely because after crossing paths online and at Twestival amongst other places, Poppy had the great idea to put a call out online and spend a week meeting up with all kinds of people working in digital and business in London, and I was able to chat over coffee.
  • THE WAY OF THE WEB  |  MONDAY, SEPTEMBER 27, 2010
    [Marketing] Is the eBook, the end of the library?
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Is Amazon reading this blog? What other ways are there?
  • SOSHABLE  |  MONDAY, APRIL 15, 2013
    [Marketing] GM and Facebook are Friends Again (but only on mobile)
    GM’s “Facebook exodus” was highly publicized and prompted fears that other companies would follow suit – many marketing execs worried that GM, as the third largest advertiser across all U.S. GM seems to be the one that suffered: its Chief of Marketing, Joel Ewanick, resigned a few months later without explanation. As GM slinks back to the site’s ad platform, Facebook proves that social media continues to be a big player in the field of advertising, making social media agencies and Internet marketing teams even more crucial to the company’s business strategy.
  • LAUREL PAPWORTH  |  SUNDAY, JUNE 27, 2010
    [Marketing] Welcoming New Members to your Online Community
    Social Network Marketing Campaigns: Features Attributes (14). One area that needs to be revisited every so often, is the “welcome&# to new members. The early days when someone first joins are when habits, tone and value of the community culture, loyalty and stickiness are going to be set. So don’t miss an opportunity to welcome your new member, give them positive values to adhere to and things to do. And registrations are important for identity in online communities. It’s really no surprise as mass social network audiences learn what really suits them. Related posts.
  • ACIDLABS  |  TUESDAY, SEPTEMBER 1, 2009
    [Marketing] Corporate reputation and social media… duh
    Even if there’s no communication crisis, the value to marketing and customer care teams is immense. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. So much so, I’m inclined to respond with a resounding (with full playground-obvious intonation) “duh&#. Events like Ross Dawson’s Future of Influence Summit and my friend, Tara Hunt ‘s book, The Whuffie Factor , go a long way to explaining these issues. All the time. 15) Wake up!
  • ENGAGING BRAND  |  WEDNESDAY, MAY 21, 2014
    [Marketing] Top Secret of Entrepreneurs who Succeed in Social Media
    need to believe that social marketing will work IF you keep doing the right things for the right reasons to the right people.over the medium term. We may all operate in different markets but one product connect us all - we all market ''enthusiasm'', our customers all make their purchasing decisions based on the enthusiasm thermometer! You need to be the warm sahara wind causing the enthusiasm temperature to rise in your market.  . 'You know what to do, it is just how to do it. You read. You listen. You learn. True, honest belief. Anyone spot it? Belief is contagious.
  • ENGAGING BRAND  |  SUNDAY, MARCH 2, 2014
    [Marketing] Show 475 - The Truth About Trust
    'The Engaging Brand podcast  covering social marketing , business ideas and  brand marketing tips  has a new episode. The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode. Anna Farmery  speaks David DeSteno , Professor of Psychology at  Northeastern University   who "studies the ways in which emotions guide decisions and behaviors fundamental to social living". We talk about The Truth about Trust  and how it determines success in life, love, learning and more. How trust is linked to competency.
  • GAURAVONOMICS  |  TUESDAY, JULY 5, 2011
    [Marketing] TOI Article on Whether Conversations Are Dying
    If you liked this post, you might also like: TOI Article on How Social Activists in India Are Using Social Networking Platforms Marketers as Movement-Makers From Hanmer MSL Social Konnect: 360 Degree Marketing Redux An Introduction to Integrated Influencer Marketing 360 Degree Marketing Redux: How the Social Web is Changing the Marketing Communications Ecosystem My Talk at Salesonomics 2010: The Social Squared Manifesto. I was recently quoted in a TOI article on whether conversations are dying even as new communications tools are proliferating. No where.
  • SPIN SUCKS  |  TUESDAY, AUGUST 10, 2010
    [Marketing] Is Net Neutrality About to Become a Thing of the Past?
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 10 2010 Is Net Neutrality About to Become a Thing of the Past? think either way, the market in this case might level itself out. My main issue is with my prospects for leveraging my market power to keep things fair. know, I know. Do you like this post?
  • DANNY WHATMOUGH  |  TUESDAY, JULY 31, 2012
    [Marketing] The rise of the savvy consumer
    It’s a moment where marketing happens, where information happens, and where consumers make choices that affect the success and failure of nearly every brand in the world.”. Last week, Apple released the latest version of Mountain Lion. was in two minds about whether to buy it. So I hopped onto Google, did a bit of research, read some reviews and asked my followers on Twitter. On the basis of this five or ten minutes of investigation, I took the plunge and purchased. Does this process sound familiar? Just think back to the last time you invested in a new TV, mobile or laptop.
  • DANNY WHATMOUGH  |  SUNDAY, JANUARY 30, 2011
    [Marketing] Even Scoble agrees with me that Quora is all hype!
    The market and the crowd will always decide. Tweet. On Thursday, I wrote a blog about how I was amazed at the amount of hype Quora was receiving. One of the main perpetrators of this hype has been tech blogger extraordinare, Robert Scoble. month ago, he was full of praise for the service : “Thanks Quora for providing a great community and way for people to communicate about what’s interesting in their lives in a new way. That’s innovation in blogging.” ” And yet, today we get this : “Turns out I was totally wrong [about it being a good service for blogging].
  • SPIN SUCKS  |  FRIDAY, MARCH 23, 2012
    [Marketing] #FollowFriday: Andrea Hypno
    Today’s #FollowFriday isn’t a PR or marketing professional. He is, however, a very strong voice in the Spin Sucks community. still haven’t figured out why he comes around, other than to debate me (which I love). In fact, you’ll see him in the comments all over the web – at Danny Brown’s place, on For Bloggers, By Bloggers , and at  Unlock the Door. Andrea Hypno , aka Hypnodude, aka your friendly Hynotist is from Italy and his English (at least the written part) is superb. He’s a self-hypnotist which, before now, I didn’t know existed.
  • SPIN SUCKS  |  FRIDAY, JULY 1, 2011
    [Marketing] #FollowFriday: Michael Schechter
    He’s the digital marketing director for his family’s business, Honora Pearls. You might know Michael Schechter as the writer whose blog posts seem in your face, but are so out there they’re funny. Take, for instance, last week. He wrote a guest post for Danny Brown called, “ The Weird Thing I Want You to Do On My Blog ,&# where he talks about the trend of bloggers who monetize their work is equal to when they begin to suck. kind of hope he’s wrong because we’ve been monetizing since last fall, but that’s neither here nor there. mean, a lot.
  • SOSHABLE  |  TUESDAY, DECEMBER 25, 2012
    [Marketing] The Night Before Christmas, Social Media Edition
    The digital marketers were nestled all snug in their beds, While visions of dollar signs danced in their heads. An online marketing company never does sleep, Especially when posting, pinning or sending a tweet. Twas the night before Christmas , when all through the office. Not a status was pending; no clicking of mouses. The tweets were posted by the interns with care, In hopes that friend requests and follows soon would be there. And as I finished downloading a new Angry Birds app , I began to drift asleep asking, “Why is it called poke and not tap?”. “Now Twitter! AAARR!”
  • THE RELATIONSHIP ECONOMY  |  MONDAY, OCTOBER 4, 2010
    [Marketing] Selling Social Media Snake Oil?
    It requires building  trusting relations with your market, internal and external, rather than enforcing top-down out dated policies. You shouldn’t use social media until you know how well and what your people and processes communicate to all markets, internally and externally. Everyone seems to be getting sucked into social media. At the same time a large percentage of companies are using it wrong or using it without defining clear objectives. Stephen Baker writes in Business Week: Beware Social Media Snake Oil. “ “But the same tools carry risks. Splat! Your email?
  • ENGAGE  |  THURSDAY, MAY 5, 2011
    [Marketing] All the News That’s Fit to Ignore
    The hottest trend in content marketing is sharing. Creating quality material people want to post on Facebook, Retweet, bookmark or re-post is the best way to increase your marketing sphere of influence. M y mom sold my trumpet a couple months ago on EBay and you probably couldn’t care less. Sure, it was a big moment for me – I’d been playing for about one third of my life and the proceeds of the sale would help out my family – but for the rest of the world it was about as interesting as well, some random guy selling a trumpet. Has anyone written something nearly identical?
  • THE BLAKERY  |  WEDNESDAY, AUGUST 28, 2013
    [Marketing] 5 Steps to Set a Chief Customer Officer Up For Success
    It is seen by most as a cost center rather than an immense marketing opportunity. For example Bliss recommends that rather than a CEO asking for monthly updates from the head of each department such as sales, marketing, operations the CEO can ask for feedback on each stage of the customer experience. 'In 2003 there were just 30 chief customer officers but today there are more than 730. Forester says 85 percent of CCOs now sit on the executive management team within their companies, up from just above 50 percent in 2012. But many companies still aren’t onboard. ” 3.
  • KIKOLANI  |  WEDNESDAY, FEBRUARY 29, 2012
    [Marketing] How to Become Your Own Boss by Creating Your Own Wealth Online
    How do you become your own boss in the world of internet marketing? Requires some level of promotion and marketing. 560 Resources for Blogging, Online Marketing, and Starting a Business. The following is a guest post by Patrick Meninga of Make Money With No Work. The key is that you have to generate consistent monthly income, enough to cover your living expenses. If you can achieve this income consistently then you can walk away from your regular day job and effectively become your own boss. So the question becomes: How do you do that? Online Business Models. And so on.
  • SOCIALFISH  |  MONDAY, OCTOBER 22, 2012
    [Marketing] Announcing the 21st Century Nonprofit Program
    After completing this program, you will be able to: leverage technology and social media to change not just marketing and IT, but the way you lead and manage your organization. Nonprofits are changing the world. It’s what we do. The smart ones understand the importance of leveraging technology to support these world-changing endeavors. But that doesn’t mean it’s easy. Sometimes it feels like our organizational challenges outweigh our change efforts. In fact, this is precisely the problem. 21st Century Nonprofit: Leveraging Technology to Transform Leadership. Program Information.
  • SOCIALFISH  |  SATURDAY, OCTOBER 13, 2012
    [Marketing] Guerilla Community-Building Group Provides Insight to Modernizing Your Organization
    Embracing the power of digital marketing, this “post-association community” has suddenly provided a previously unavailable resource to a huge community of professionals, and they did it quickly! I wrote earlier this year about the lack of awareness of the purpose of associations by my fellow Millenials. In that article, I talk about the ways that Millenials adapt to the times by creating their own paths, adopting a DYI attitude. Sounds a lot like the value and purpose of an association, doesn’t it? Anything. Cater2.me Thus, there needs to be a shift in responsibility.
  • PROACTIVE REPORT  |  THURSDAY, SEPTEMBER 3, 2009
    [Marketing] Social Media Training a Good Investment
    The sector of online marketing that will see the fastest growth in the next five years is social media, says Forrester Research. Mastering social media skills is definitely a priority requirement,” says Betsy Berkhemer of Berkhemer Clayton , a retained executive search firm based in Los Angeles that handles senior level assignments in corporate communications, marketing and public affairs. It’s expected to grow at an annual rate of 34%. UK recruitment company, Major Players, warns that this rapid growth may be stunted by a lack of social media knowledge in the talent pool.
  • VIPER CHILL  |  MONDAY, DECEMBER 6, 2010
    [Marketing] I’m Probably the Biggest Asshole Online
    My main income, as many of you know, comes from affiliate marketing. Seriously. The whole point of this website is really to help people make more money online, yet I’ve never showed a single one of you any proof that I make money online myself. even built an audience of 10,000 subscribers who look forward to what I have to post. Without backing up what I’m trying to teach, though, I feel pretty much like a fraud. An asshole. Blogging, however, is not how I make money online. found it really funny, rather than offensive. hope that I exist. Proof? ViperChill
  • VIPER CHILL  |  MONDAY, FEBRUARY 27, 2012
    [Marketing] Do You Get It? Introducing My First Premium Plugin
    You don’t have to look far in the IM world to see people touting how powerful email marketing is. How “growing subscribers” is a crucial aspect of building a sustainable internet business. I’ve talked about it myself on countless blog posts. Smart bloggers are catching on to the idea that their sites can act as an effective funnel for building their email lists. Yet even though everyone wants to grow their audience, few people are prioritising that conversion from visitor to subscriber. With my audience. want to know which eBook cover works best. Social Media
  • JEFF KORHAN  |  MONDAY, AUGUST 16, 2010
    [Marketing] Merging Your Social Media Communities - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « A Social Networking Theory | Main | A Social Media Friendly Small Business File Tagging System » August 16, 2010 Merging Your Social Media Communities One reason associations and other organizations hire speakers and consultants like me is for our unique perspective - one that presumably will help to create new perspectives for their members. An association is a community, just like those that you interact with on the social networks. Has this been helpful?
  • PROBLOGGER  |  WEDNESDAY, AUGUST 14, 2013
    [Marketing] Blog like Hemingway: 5 Writing Tips to Improve Your Blog
    Although what makes a good blog post can differ with context, you should keep in mind that bloggers and content marketers are always pressed for time. In marketing, time is money, and reading time is something that people are less likely to extend solely for your long elaborate blog post. 'This is a guest contribution from Victoria Elizabeth, writer for the Ometria Blog. If Ernest Hemingway were around today, he would have made an excellent blogger. With all the blogs out there on the internet, it can be difficult to weed out the good from the bad. Short Sentences are Key.
  • LOUIS GRAY  |  SUNDAY, OCTOBER 31, 2010
    [Marketing] 20 Halloween Scares to Put Fear Into Every Google Fan
    It is revealed that the same 50 people click on 99% of AdSense ads, and most of them are marketers just demoing the product to potential clients. The development teams behind Google Reader and Blogger are unified following a reorg, under a new project called "Google Breeder". The Google New project accidentally gets uploaded to the wrong set of servers and overwrites Google News with internal company project updates. Twitter becomes so successful that long-form writing is considered anything which is between 135 and 140 characters. The new company is called Yahoogle. Yahoo!
  • LOUIS GRAY  |  THURSDAY, JANUARY 27, 2011
    [Marketing] Samsung Launches Developer Portal for Android, Bada Apps
    If you are an app developer looking to break out of the crowded Android market, teaming up with Samsung could be a great way to get visible on some of the best and most popular hardware in the smartphone and tablet market. With the blistering rise in customer and partner interest and development of new applications for the Android operating system, companies like HTC , Motorola and Samsung have emerged as the go-to device manufacturers for a wide array of compatible handsets and tablets. Looking around my home, Samsung is rapidly vying with Apple for top brand representation.
  • ENGAGING BRAND  |  FRIDAY, AUGUST 1, 2014
    [Marketing] Why Successful Entrepreneurs Don’t Grow Up
    The trick is to be childlike in thought and mature in getting those ideas to market. 'To be a successful entrepreneur you need to be a professional grown up… or that is what we are told. The problem is that being a professional grown up is boring and gradually drains our enthusiasm. We created our own business to get away from meetings, politics and long strategic documents hat meant nothing in reality. So I say… to be  successful entrepreneurs we need to bring the fun back to your working life. . Fun means doing what you love. Fun is also fuel for business success. Share.
  • ENGAGING BRAND  |  TUESDAY, MARCH 25, 2014
    [Marketing] 6 Ways To Turn Problems Into Opportunities
    That the foundations of serving the market are not strong enough? 'You get back to your desk and the next load of problems are already waiting for you. You sit back in the chair and just wish that you had a moment to yourself, you think why does leadership have to be this hard. You watch Ted Talks were leaders seem to take problems in their stride.you talk to other leaders at networking events who seem to be so much more in control. Well, let me share a leadership secret. . Successful leaders are not more in control; they are more in love with NOT being in control. Tweet this ).
  • SOCIALNOMICS  |  THURSDAY, JANUARY 9, 2014
    [Marketing] Is Your Mobile Website Optimized the Way It Should Be?
    The idea of an “app” does seem rather appealing as they are very much aimed at the mobile market; however, it does require you to assume the intensions of your mobile visitors which is not an advised approach in many cases. But taking into account that many banks and even universities are designing mobile based websites, the forever increasing power of handheld devices really emphasises the dynamic nature of the mobile market. 'The last couple years have seen the smart phone change the way that businesses can represent themselves online. Online Viability. Types of mobile website.
  • JACOB MORGAN  |  SUNDAY, SEPTEMBER 19, 2010
    [Marketing] Contributing to Search Engine Watch and CMSWire!
    Search Engine Watch used to be all about Search Engine Marketing and Search Engine Optimization. I have some exciting news. I’m now an official contributor to both  CMSWire and Search Engine Watch! I’ve been writing for both of these sites for a few weeks now but I’m finally ready to officially announce it. If you’re not familiar with these two publications here’s what they are about along with what I’m going to be covering on each one: Search Engine Watch. Now they feature topics such as analytics and social media. CMSWire.
  • VIPER CHILL  |  MONDAY, JANUARY 4, 2010
    [Marketing] The Very First Thing You Should Do in 2010
    had to head over to Google Reader to read other internet marketing blogs, Google Apps to read my ViperChill email and GoNutshell.com to get a hold of my task list. Just trying to return the favour in some small way:) Reply 28 Resources from My Internet Marketing Toolbox says: March 1, 2010 at 12:52 pm [.] Home What the F ? Cloud Living Say "Hi!" There are no ads in the sidebar, there are no hidden affiliate links and I have nothing to sell you. only thought of the term “brand base&# recently so that’s probably why you haven’t heard of it. Why Build a Brand Base?
  • WEB METRICS GURU  |  THURSDAY, MARCH 17, 2011
    [Marketing] New York DataStories meetup next Wednesday @ WCG
    Anyone who shows up next Wenesday will probably be able to get a free signed copy of the book , and this will be a book you'll want to own, especially if your into marketing, sales or public relations.  I know it’s a busy week in New York City with several events and conferences happening all over the city … but  … there is one event, one event you should not miss, and I’ll definately be there as well. because it’s my own meetup group, DataStories. BOOK REVIEW: Pre-Commerce: How Co’s & Customers R Transforming Business Together. Anyway.
  • SOCIALNOMICS  |  THURSDAY, MAY 8, 2014
    [Marketing] Powering the New Era of Loyalty: Brand Advocates
    Vice President of Lancôme digital marketing Alessio Rossi explained that, “Brands tend to look into how can I monetize this today. In a market where 54% of loyalty memberships are inactive (almost all within the first year) (Colloquy), this keeps participants earning even when they aren’t shopping, which keeps Walgreens top of mind. 'Photo: AP. Americans love loyalty. They’ll argue for hours about their Pepsi or Coke preference, show NFL tattoos off proudly in public and nearly 90%  participate in some type of loyalty rewards program (BusinessWeek). With over 2.5
  • SOCIALNOMICS  |  THURSDAY, AUGUST 7, 2014
    [Marketing] Get Social About Retirement Aspirations
    Are you marketing to men and women who are retiring in the next year or are you dealing with a younger crowd? Planting the retirement planning seed via posts and tweets will gain attention, but not if the audience you’re marketing to is already well into their retirement years or, worse yet, not even close to retiring. Social networking is a great way to reach a massive audience, but for marketing purposes, not everyone is a potential client. 'Social media is grabbing the attention of just about every demographic, including soon-to-be retirees. Tailor Your Message.
  • ACIDLABS  |  TUESDAY, FEBRUARY 23, 2010
    [Marketing] Browsers, URLs, Facebook and expectations
    If a web professional understands their client and the client’s target audience / user group / market, there’s nothing wrong with taking the likely level of web (and other) expertise into account when designing an experience intended for them. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. Browsers, URLs, Facebook and expectations February 24, 2010 in posts By now, many of you will have seen the ReadWriteWeb confused as Facebook saga.
  • LAUREL PAPWORTH  |  TUESDAY, JULY 2, 2013
    [Marketing] Sydney Social Media Course – 3 Days with Laptop
    Workshop Facilitator:  Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media” Author of Social Media Revenue, Laurel has consulted globally including with Singapore Government and Middle East Broadcasting, and in Australia, with Westpac, Sony, local, State and Federal Government. We look at transactional based APIs (selling on Facebook) to Freemium (free and plus premium tiers) and marketing intelligence. 'Sydney social media course 2013. Set them all up in 3 days.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Marketing] @HBRItalia Piloting the Future of Social Business by @mnburgess #HBR #SocBiz #SocialBusiness
    'When we were invited to present our speech, “The Rise of the Social Employee & the Social Leader” at the seventh annual Social Business Forum (@ SocialBizForum ) in Milan, Blue Focus Marketing CEO and CMO Cheryl Burgess (@ CKBurgess ) and I were also asked to contribute articles to a special insert in the June, 2014 issue of the Harvard Business Review Italia   (@ HarvardBiz ). Edelman (@ davidedelman ), Partner and Global Co-Leader of Digital Marketing Strategy at McKinsey & Co., To download the issue, titled “#Social & Digital Transformation,” click here.
  • JACOB MORGAN  |  FRIDAY, MAY 21, 2010
    [Marketing] My Thoughts on the Social CRM (SCRM) Panel at Social Media Club
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER My Thoughts on the Social CRM (SCRM) Panel at Social Media Club View Comments May 21st, 2010 I recently had the pleasure of attending the Social Media Club (San Francisco and Silicon Valley chapter) panel session around Social CRM which was moderated by Jeremiah Owyang and included Salesforce, Get Satisfaction, Mint, and Lithium Technologies.  The room was packed with around 100+ people that were all interested in Social CRM, which was great.  When I asked about how SCRM fits into E2.0
  • ENGAGE  |  TUESDAY, NOVEMBER 12, 2013
    [Marketing] Busting Through Security
    What was once a primary source of data for Internet marketers has now become essentially useless. While Webmaster Tools will not provide a direct replacement for the keyword reports in Google Analytics, it can still provide enough supplemental data to help you steer your search-engine marketing campaigns, and even give you insights into metrics not available in analytics, such as impressions and average position These recent changes have made it difficult to gain organic keyword insights through Google Analytics. Google Webmaster Tools to the Rescue!
  • THE WAY OF THE WEB  |  WEDNESDAY, JANUARY 20, 2010
    [Marketing] Last night a cloud saved my life…
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Plus Dropbox has a 2GB storage limit for free.
  • ALMOST SAVVY  |  FRIDAY, JANUARY 2, 2009
    [Marketing] LinkedIn Tip - Got Street Cred?
    Following the time when Mom’s praise was enough and prior to today, there was also a time,when customer testimonials printed on marketing brochures were all the evidence we needed to know you were the bee’s knees. Posted by Irene Koehler in Business , Career , LinkedIn , Networking on January 2, 2009 | 7 responses There was a time when a recommendation from your mother that you were a real catch was enough of an objective opinion to satisfy others’ due diligence to determine if you were all you claimed to be. Hey, I’ve seen it – and not just once or twice.)
  • KIKOLANI  |  THURSDAY, JUNE 2, 2011
    [Marketing] Fetching Friday – Resources Mashup & Stand By Me
    The future of marketing – an infographic on how blogging and social media fit in with business. 36 essential hashtags for getting found on Twitter – a great guide for marketers on Twitter. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Personal Development / Productivity. Photo of the Week.
  • KIKOLANI  |  THURSDAY, MAY 19, 2011
    [Marketing] Fetching Friday – Resources Mashup & Camera Battles
    Making Money Online / Marketing / Online Business. Continuing on the photography trend, this video was brought to my attention by Scott at Scott Wyden Imagery in a post about retail video marketing. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Be sure you’re advertising them! Here’s how!
  • MINDJUMPERS  |  TUESDAY, JUNE 29, 2010
    [Marketing] Improve Organizational Efficiency via Social Media-Part I
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved As mentioned, Hoist is a browser-based working platform build on the idea of social networks. As such, the organization seems more agile and framed.
  • MINDJUMPERS  |  FRIDAY, JULY 16, 2010
    [Marketing] The Story of The World's Most Powerful Social Network – Facebook
    So what can I as a marketer or CEO get from reading the book? Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved So what to expect? Why do they change this and that? Is it reliable?
  • PUSHING SOCIAL  |  TUESDAY, FEBRUARY 14, 2012
    [Marketing] How to Use the Power of Frameworks to Write Compelling Blog Posts
    Example: “In the old days of marketing, brands were built on personal reputation and one-to-one customer service.  I believe it was the first “self-help” book I ever read. . The title promised access to hidden knowledge – “ The 7 Habits of Highly Effective People. ”  I wanted to be successful and was thrilled to know that I only had to master 7 habits! remember ripping through the book in one day.  Every few chapters I referenced the chart you see to the right.  It was Steven Covey’s framework for elegantly describing the 7 habits. Think About Your Blog Posts. ” .
  • PUSHING SOCIAL  |  TUESDAY, FEBRUARY 14, 2012
    [Marketing] How to Use the Power of Frameworks to Write Compelling Blog Posts
    Example: “In the old days of marketing, brands were built on personal reputation and one-to-one customer service.  I believe it was the first “self-help” books ever read. . The title promised access to hidden knowledge – “ The 7 Habits of Highly Effective People. ”  I wanted to be successful and was thrilled to know that I only had to master 7 habits! remember ripping through the book in one day.  Every few chapters I referenced the chart you see to the right.  It was Steven Covey’s framework for elegantly describing the 7 habits. Think About Your Blog Posts. ” .
  • WAXING UNLYRICAL  |  TUESDAY, NOVEMBER 23, 2010
    [Marketing] Is Pay-to-Post Blogging The New Advertorial?
    Get Shareaholic test Filed under Blogging for Grasshoppers , Guest Posts , Marketing , Social Media | Tags: advertorial , best practices , jackson wightman , pay for play | Comments (8) Site settings comment help? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? One my faves is #pr20chat run by Heather Whaling and Justin Goldsborough. Maybe.
  • JEFF ESPOSITO  |  MONDAY, JULY 8, 2013
    [Marketing] Three Reasons Why Executives Should Tweet For Themselves
    Translation: I don’t understand social marketing, and I’d prefer you to tackle that medium. While I successfully built the company’s blog and social media channels from scratch, those marketing channels went mute after I left the company. While I successfully built the company’s blog and social media channels from scratch, those marketing channels went mute after I left the company. She utilizes a variety of marketing strategies and works with start-ups in the food, health, fitness, social media and consumer industries. 'This is a guest post from Megan Jasin. .
  • LOUIS GRAY  |  MONDAY, AUGUST 19, 2013
    [Marketing] The Twitter Google Netflix iPad Dotcom YouTube Facebook Era
    The Steve Jobs Era: 67,900 Google results In context: " Four Design Lessons from the Steve Jobs Era ", " Visualizing the Steve Jobs Era ", " Top Ten Apple Ads of the Steve Jobs Era " Represents: Steve''s personal impact on the world of technology, design, marketing and one of the most successful companies in Valley and tech history. The iPad era is still strong, with Twitter putting on a good rising show, and Microsoft being high in the rankings, given its market penetration. Now, newsmakers and analysts alike are trying to explain just what this new era should be called.
  • LOUIS GRAY  |  MONDAY, DECEMBER 12, 2011
    [Marketing] Winning Unconventionally
    While Microsoft was building a dominating market share position for operating systems through licensing its software to OEMs, one of Steve Jobs' first moves upon returning to Apple was to discontinue licensing of the Mac OS to 'clones' including Motorola and Power Computing. The clones were not, in fact, helping the Mac increase market share, but were cannibalizing Apple, and going a different way was needed. No two fingerprints, people, or businesses are exactly alike. Regardless, the team is winning unconventially, changing the rules to match the talent set provided.
  • DANNY BROWN  |  FRIDAY, JUNE 11, 2010
    [Marketing] Fear Is A Stumbling Block - Danny Brown
    Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Fear Is A Stumbling Block June 11, 2010 21 voices share yours! Share Save There’s a lot of fear at the minute. Fear of knowing is joining fear of the unknown as a staple in our lives. Knowing the economy sucks leading to a future unknown. Knowing we can’t stand around but not knowing what first steps to take. Knowing you want to try something new but so many unknown things to learn. But you know, fear is a good thing. Fear is what spurns us to experiment. Use it.
  • PROACTIVE REPORT  |  SUNDAY, MARCH 3, 2013
    [Marketing] Is Your Team Ready to Ride the Online Video Wave?
    Ooyala believes the study illustrates the importance of streaming video for marketers. Each year more people are watching video online.  Predictions are that 1.5 billion (yes, with a B) people will watch at least one online video by 2016, says a recently released study by online video technology provider Ooyala. Viewership of branded videos grew 91 percent over the course of Q4 2012. Read the full article >> Make 2013 the year that your brand embraces video.  Making videos is not difficult anymore.  And it is not expensive either.
  • BILL HARTZER  |  MONDAY, NOVEMBER 1, 2010
    [Marketing] Search Engine Optimization: 10 Search Engine Ranking Problems
    You want to make sure you do ample work up front, which unfortunately means spending more time and resources which are usually scarce, but with the proper plan, you can be well on your way to utilizing perhaps the most cost efficient form of marketing that exists. I often talk to people who claim that they are suffering from poor search engine rankings. No matter what you do, you just cannot find your web site in Google–and sometimes it’s not just the keywords the sites is targeting, the site cannot be found for the company’s name. Lack of links. Repetitive Title Tags.
  • GAURAVONOMICS  |  MONDAY, JUNE 17, 2013
    [Marketing] StoryStreamLab: MSLGROUP’s Social Curation Software
    We believe that social curation is one of the ten frontiers for the future of engagement for marketers, entrepreneurs and changemakers. 'I am delighted to share that we have launched  MSLGROUP ‘s proprietary social curation software StoryStreamLab at Cannes Lions 2013. helped create StoryStream — along with MSLGROUP’s crowdsourcing software People’s Lab and social analytics software Social Hive Index  – with Pascal Beucler , Narendra Nag and Tushar Bajaj. StoryStreamLab: Social Curation Software by MSLGROUP from MSLGROUP. StoryStreamLab
  • GAURAVONOMICS  |  TUESDAY, DECEMBER 21, 2010
    [Marketing] How To Be Remarkable: Live and Tell Compelling Stories
    As a result of intentionally immersing myself into the community of multi-disciplinary misfits cutting across marketers, entrepreneurs and activists, I have a treasure trove of war stories to tell. In a recent post, I said –  if you want people to talk about you, become remarkable — and mentioned three mantras for being remarkable, for people and for brands: 1. Be intentional in who you are and what you do. Represent the dreams and desires of a community. Live and tell a compelling story. The second mantra for becoming remarkable: live and tell a compelling story. Digg this!
  • TWIST IMAGE  |  TUESDAY, JANUARY 17, 2012
    [Marketing] Is Google+ About To Make Facebook Frown?
    Now, we're just left wondering if this means we have to add another online social network to our already confusing and busy Digital Marketing efforts. digital marketing. It's time to pay attention to Google+. Back in July, I Blogged about Google 's foray into online social networking, Google+ (more here: Co-dependency In The Age of Facebook ). At the time, the majority of the discourse surrounding Google+ was about whether or not it would be able to compete in a Facebook world. It's the kind of motion that should make businesses stand up and pay attention (serious attention).
  • JEFF ESPOSITO  |  SUNDAY, MARCH 4, 2012
    [Marketing] Is your business customer-centered?
    Marketing/PR/Social Media folks who work with customers. This post contains video, click here if you are having trouble viewing. When I first heard of Brian Solis’ End of Business as Usual , I was not all that excited. My whole thought was who needs another social media book with the same catchphrases and rehashed case studies. So when I received a copy of the book in a care package, I debated whether or not to read the piece. need to thank Gini Dietrich for pushing me to give it the ole college try, becuase the book was worth the read. Check out the video above for my full review.
  • DREW'S MARKETING MINUTE  |  FRIDAY, DECEMBER 3, 2010
    [Marketing] 2011 trends (part 2 of 4)
      Made for China/Emerging Economies:  In 2011, expect an increasing number of ‘Western’ brands to launch new products or even new brands dedicated to consumers in emerging markets. Growth in consumer spending in emerging markets far outpaces consumer spending in developed markets, and Western brands are favored more than local brands in emerging markets. What's actually most interesting about this trend is that these emerging market consumers love when American products are customizes for them.  (levi's with a slimmer fit, etc.)
  • TWIST IMAGE  |  SATURDAY, AUGUST 31, 2013
    [Marketing] Public Displays Of Affection (CTRL ALT Delete style)
    Cleveland, Ohio - Content Marketing World happens September 9th - 12th, 2013. The event is being put on by BlueHornet , and it''s all about email marketing in an omni-channel world. This could well be a line-up for the ages, as I get the chance to share the stage with Michael Gerber ( E-Myth ), Chris Guillebeau ( The Art of Non-Conformity , The $100 Startup and World Domination Summit ), John Jantsch ( Duct Tape Marketing , The Referral Engine and The Commitment Engine ), Jonathan Fields ( Good Life Project ) and Stephen Shapiro ( Best Practices Are Stupid and Personality Poker ).
  • KIKOLANI  |  MONDAY, AUGUST 30, 2010
    [Marketing] Does Search Engine Optimization Benefit Your Visitors?
    Internet Marketing Services provided by Vertical Measures. Network Marketing Training from Toni J Young. Whitney Segura’s Internet Marketing Blog. Whether you like SEO or not, I hope you will enjoy my latest guest post “ 9 Search Optimization Tips with Benefits for Your Visitors.&#. These 9 tips are geared toward simple ways to optimize your site for your visitors, not just for search engines, although these techniques might help you get better rankings as well. This guest post is also an entry to the Bad Ass SEO Guest Blogging Contest. 200 Prize Sponsors.
  • DANNY BROWN  |  FRIDAY, AUGUST 27, 2010
    [Marketing] Around the Web
    Each one offers something different, while still within the realms of business, marketing and good old PR (which seems to have also taken a bit of a backseat here). marketer by trade, he’s also one of the kindest folks I know. What I’d Like to See from Geo-Location Marketing. Here, I talk about geo-location services like Foursquare, and why marketers need to up their game when it comes to creativity on offers and promotions. I’ve had brilliant guest authors here , but not really written too many myself. You can find the whole shebang here.
  • SOCIALNOMICS  |  THURSDAY, JULY 26, 2012
    [Marketing] WWE vs. UFC: Social Lessons from the Winning Sports Brands
    Social marketing best practice tips and strategic guides are easy to find, but it can also be beneficial to simply monitor the social channel of a successful brand to understand everything they do and why they do it. We did this in our latest white paper, Marketing Lessons from the Top Social Brands , where we used The Fan Page List (dubbed social media’s leading directory) to determine the top brands in sports, retail and services. Thinking about your own social marketing efforts, how do you stack up against your closest competitors? How often? Facebook Fans. 8,857,582.
  • SOCIAL WAYNE  |  SATURDAY, SEPTEMBER 4, 2010
    [Marketing] This Week In Location: The return of the old school, Brightkite + Loopt deals & InCrowd launches in the 1.8 billion industry
    Perhaps the biggest news last week was a report saying Location-Based Marketing To Reach $1.8B ABI: Location-Based Marketing To Reach $1.8B Mobile marketing has a new friend in WeReward. Which Geolocation Platform Is Best For Sports Marketers? If you read the same old tech blogs you’ll think it was a light week in the location space. It was light compared to the last two weeks as everyone catches their breath and move forward from the Facebook Places announcement but the location industry was very much active this week as ever. My thoughts so far on InCrowd?
  • CONVINCE & CONVERT  |  MONDAY, NOVEMBER 21, 2011
    [Marketing] How to Effectively Bottle Social Media and Product Integration
    Designed from the ground up to converge social media (the newest of the new) and wine making (the oldest of the old) into one package, include() is an interesting example of crowd sourcing and modern marketing sensibilities. We spend a lot of time as social marketers thinking of ways to get customers to interact socially with products. include() backs it up a step and builds sociability into the product and its marketing from the outset. include() may indeed be the world’s most social wine. An Intoxicating Social Media Experiment. Just what we were looking for.
  • PROBLOGGER  |  MONDAY, JANUARY 16, 2012
    [Marketing] What Has Blog SEO Got to Do With How Your Readers Feel?
    Your on-site optimization isn’t all about seeding the text of your blog with the right density of phrases, but sharing value that your market craves. He has taught thousands of entrepreneurs “how to earn a steady online income doing what you love” Learn more about information marketing at his blog, or get his book Think, Write & Retire! This guest post is by Dr. Mani of Internet infopreneur. My blogging has evolved. Since 2003, when I first started blogging, the style and nature of my writing has changed to match trends, experience, and personal growth.
  • ENGAGE  |  FRIDAY, OCTOBER 21, 2011
    [Marketing] Born to Write: 3 Lessons from Rock Stars to Writers
    Image: wonker ] If you liked this, try: Launch: Rock World Magazine Fighting Words: Marketing Lessons From the UFC Lessons In Social Capitalism. I t’s rare that I’m surprised by music. am a product of my father’s musical tastes, so as a teenager, I was baptized by Neil Young’s “ Everybody Knows This Is Nowhere ”, Jethro Tull’s “ Aqualung ”, and the Moody Blues’ “ Tuesday Afternoon ” , rather than new releases by Foo Fighters or the Red Hot Chilli Peppers. Call it snobby, but I have a pretty high standard when it comes to the music I listen to. Don’t settle for mere words either.
  • JEFF KORHAN  |  THURSDAY, OCTOBER 7, 2010
    [Marketing] Facebook Applications Dashboard - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « How to Back-Up Your Facebook Information | Main | Facebook Groups Simplified » October 07, 2010 Facebook Applications Dashboard As promised, today I'll explore the Facebook Applications Dashboard - the 2nd of the three new features that Facebook yesterday. Applications and API's You already know that applications are what allow you to customize the functionality of your Facebook profile or page.  Often there are choices.  So, stay tuned!
  • CONVINCE & CONVERT  |  THURSDAY, MAY 16, 2013
    [Marketing] 3 Ways to Use Google to Be Better at PR
    20+ year marketing veteran, Carrie specializes in digital public relations, content marketing, on-page SEO and social media. Ways to Use Google to Be Better at PR is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'I’d like to let you in on a secret that most PR pros don’t think of:  . Some of  the easiest placement opportunities you’ll EVER land for a client  (or your employer) are found using the most common online tool you can think of. Google. It’s completely under-appreciated as a PR tool. You get the idea. It’s fantastic.
  • SIMON MAINWARING  |  THURSDAY, JUNE 14, 2012
    [Marketing] Huge thanks on our one year anniversary
    It was a New York Times, Wall Street Journal and Amazon bestseller, and strategy+business voted it the Best Marketing Book of 2011 , which was hugely encouraging. So as we look back over the last year, we feel excited about the progress, so grateful for your support, and committed to double down our efforts to help brands become more purposeful and non-profits become better marketers to improve the lives of others. At the risk of sounding like an old man, it’s amazing how time flies. And every effort by an individual or an organization makes a difference.
  • LOUIS GRAY  |  TUESDAY, APRIL 19, 2011
    [Marketing] Sonos Launches on Android, and Adds AirPlay to iOS
    Android users can now go get, for the first time, the official Sonos build from the Android Market. Sonos , the company behind the futuristic wireless digital audio players throughout my house, announced the introduction of their long-awaited Android application this morning, bringing multi-room music management to the fast-growing mobile platform. In addition, the company also expanded its iOS offerings by adding support for AirPlay to its iTunes equivalent, enabling Apple fans to send audio from any AirPlay enabled app to Sonos speakers, including YouTube. Music Sonos android Spotify
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, JUNE 20, 2013
    [Marketing] Strategies That Build Intangible Value
    Marketers who used to jealously guard their brands are now aggressively courting outside developers with  Application Programming Interfaces (API’s)  and  Software Development Kits (SDK’s). 'The theories around development and execution of strategic management disciplines have evolved over time. We have shifted from long drawn out planning processes around “hard numbers” to real time simulation based on leveraging intangible assets. Peter Drucker  was a prolific strategy theorist, author of dozens of management books, with a career spanning five decades.
  • MICRO PERSUASION  |  TUESDAY, JUNE 29, 2010
    [Marketing] Blogs are Out of Beta, But Bloggers Should Always Be in Beta - The.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 29 Jun 2009 Blogs are Out of Beta, But Bloggers Should Always Be in Beta via baekdal.com The image above is one of the most important graphics I have ever seen. In fact I stare at it every day on my desktop to remind me that a) there will always be shifts in media and b) one format never supersedes another. So whats next?
  • LOUIS GRAY  |  SUNDAY, DECEMBER 5, 2010
    [Marketing] Android Handset Dreams: Devour, Defy, Be a Magic Legend
    Great marketers can find a name that works and stick with it through the line of products, whether it's as pedestrian as the Camry or as nondescript as BMW's 3 and 5-series. Even if you subscribe to the theory that Apple's operating system and hardware is more sexy than its competitive counterparts, the names for its products in the last decade have become pedantically pedestrian. For the most part, one simply puts the letter i in front of a device. The series of i-Products, from iMac to iBook, iBooks, iPad, iPhone, iPod and iLife has become something of an ongoing joke. The Dream.
  • DANNY BROWN  |  WEDNESDAY, FEBRUARY 9, 2011
    [Marketing] What’s Your Business Playlist?
    PR; Marketing; Creative; Customer Service; Sales; Design – couldn’t they be available from one source (or at least have an option to offer more than one core strength)? I was going through my iPod tunes over the weekend, adding some new ones and building some new playlists. Looking at the tracks, I saw there’s no real genre that stands out as a favourite – there’s everything on there from hard rock to R&B, Motown to 80?s pop, classical arias to hip hop. Quite the mix. It all depends on how the mood takes us at any given time. Different sounds for the need at any given time. Forums.
  • SOSHABLE  |  WEDNESDAY, OCTOBER 19, 2011
    [Marketing] Pakistan Emerges as a Social and Mobile Player
    Contrary to the general belief and opinion, Pakistan is one of the fastest growing markets for Digital Media with an approximate 20 million people using internet, 72% of online Pakistanis maintaining profiles on Social Networking sites and spending an average of 2 hours on Facebook every day. The success story of the Page can also be demonstrated through the praises mentioned for Samsung Pakistan in many Marketing and Advertising Magazines including Aurora and Synergyzer in their Annual Issues (2011). Social Freshness pakistan world
  • TWIST IMAGE  |  TUESDAY, APRIL 3, 2012
    [Marketing] The E-commerce Tipping Point
    Recently, a very senior marketing professional who works at one of the world's largest corporations was recounting a story of how they saw a postal truck outside of their corporate head offices in Silicon Valley, and every single parcel that was being offloaded from this truck was from Amazon. marketing professional. The business of selling is about to get a whole lot more interesting. When you think about e-commerce, how does it make you feel? He thought to himself: "this is the what retail looks like in 2012." " It's big but it will become a whole lot bigger.
  • SHIFT DIGITAL  |  FRIDAY, AUGUST 31, 2012
    [Marketing] Everything You Need to Know About Mobile Websites
    The most popular mobile marketing tactic in use is creating a mobile friendly website. This is important to know if you are interested in location based marketing. Mobile marketing isn’t a fad or trend to be ignored. Do you know what your mobile website looks like from a smartphone? If not, take a close look right now. A poorly designed mobile website is more detrimental than not having a website at all. Going mobile should be one of your top priorities as there has been a huge surge in web traffic (103% to be exact) to leading ecommerce websites over the past year.
  • TWIST IMAGE  |  SUNDAY, MAY 11, 2014
    [Marketing] Time To Get Your Freak On
    content marketing. digital marketing. marketing blogger. marketing podcast. 'Episode #409 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It used to be easy. could simply say that Chris Brogan is one of the most read, liked and followed bloggers on the Internet. Then he became a kinda big thing on Twitter. Then, he started writing books and become a New York Times Bestselling author with Trust Agents and The Impact Equation (both were co-written with Julien Smith ). Enjoy the conversation. blogging. brand. facebook.
  • CONVINCE & CONVERT  |  TUESDAY, JULY 31, 2012
    [Marketing] 4 Reasons Google Bought Wildfire
    There is most definitely a precedent for this, as Google bought web analytics company Urchin (which was approximately third in the market, the way Wildfire is now). Wildfire , a pioneering social media management software application that specialized in contests and promotions, announced today that it has been bought by Google for a smooth $250 million. Happy day for Gary Vaynerchuk , who was an angel investor in Wildfire). Even though Wildfire had been courted for weeks by multiple suitors, most observers – including me didn’t view Google as a potential acquirer.
  • DREW'S MARKETING MINUTE  |  WEDNESDAY, JANUARY 5, 2011
    [Marketing] The trend report you don't want to miss
    It really is an incredibly insightful tool that will have you thinking differently about not only how you market your business but how you run your business. 11 Marketing Predictions for 2011 (samirbalwani.com). Last year I told you about JWT's ( J Walter Thompson ) Top 12 Trends Report for 2010.  It's by far the most comprehensive and helpful of any of the trend pieces we see this time of year. Here's a quick video peek at their trends for 2011. e-mail subscribers, click here to view ).  So I am grateful that she took the time.   Q2.   Q4.
  • WISDOM LONDON  |  MONDAY, APRIL 19, 2010
    [Marketing] When #massivefail = opportunity « Wisdom London
    It’s moments like this is when marketers and communicators are really tested – when the unexpected happens, how do we turn failure into opportunity? Kate Spiers is CEO of Wisdom London Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on April 19, 2010 at 1:24 pm and is filed under brand , marketing strategy , social media with tags brand , business , customer intimacy , customer service , eurostar , marketing , service , volcanic disruption. Wisdom London Creative Communications is our world… « Hey! Free SMS?
  • WRITTENT BLOG  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Marketing] 10 Super Tips for Managing Freelance Writers
    Voice, Branding, and Existing Marketing. 'Image source. know exactly why you’re here, reading this. Creating content takes a really long time, especially if you’re trying to create something new, fresh, and valuable. Most of us just don’t have the kind of time needed to write articles that will thrive in an age where  SEO is more challenging (and based on quality content) than ever before. Well, I’m going to let you in on one of the best-kept secrets in business today. Everyone’s using freelance writers.  Articulate Your Goals. Increased lead generation.
  • LAUREL PAPWORTH  |  SUNDAY, AUGUST 5, 2012
    [Marketing] Facebook Intensive Class – Computer Class, 1 Day
    Learn how to add Business Apps, Use marketing Intelligence tools, Advertising, and make sure your Facebook is Optimised (FBO) for your customers newsfeed. Use Facebook to explore  marketing intelligence. Looking for a very indepth Facebook class? Not just building “likes” and “shares” but also competitions, coupons, adding shopping baskets and tickets, analysing FBO (Facebook Optimisation and  so on? Course Agenda. COMPUTER COURSE: Facebook has one billion members – are you ready? This is a very practical workshop.  . Session Details. Please pass on!
  • ONLINE COMMUNITY STRATEGIST  |  TUESDAY, NOVEMBER 10, 2009
    [Marketing] Let the community interview you
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Let the community interview you November 10, 2009 in Community management | Tags: online community On several occasions I’ve shared with you one of the most popular franchises I created and continue to produce in my online community. What I do is interview members over the phone and then transcribe the conversation into a blog post. People love it. answered them all and again, the community loved it. Enjoy! Enjoy! Those are easy.
  • ENGAGING BRAND  |  WEDNESDAY, MARCH 5, 2014
    [Marketing] Do you spend enough time escalating relationships
    So when we look at social marketing, when we look at how to develop relationships, fans, friends or loyal customers.then we need to take the same approach. 'Ever been at a meeting or at a get together and met someone who you just seemed to click with? Those chance meetings and new friendships are wonderful, exciting, insiring.however that is the start of the relationship. You wouldn''t agree to marry them that night, you wouldn''t agree a major multi million pound deal. No what you would say is let''s meet up again, let''s talk.let''s get to know each other better. We need to connect.
  • KIKOLANI  |  TUESDAY, APRIL 13, 2010
    [Marketing] HootSuite for Blogging – Twitter Management for Bloggers
    Get More from Twitter – Twitter Marketing eBook Review. HootSuite offers many great features that can aid bloggers in managing their Twitter accounts for blogging uses including promotion, monitoring, keyword tracking, reputation management and more. The following are reasons I chose to use HootSuite as my primary Twitter management tool, and the ways I use it to help in my blogging. Inside Kikolani’s Twitter Management for Blogging in HootSuite. Accessibility. This is the reason I chose HootSuite in the beginning. you can just login to your account and you are all set.
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