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  • THE SOCIAL MEDIA INCUBATOR  |  WEDNESDAY, NOVEMBER 28, 2012
    [Marketing] Is Klout An Accurate Measure Of Your Social Influence?
    That’s the million-dollar question among social media marketers. Klout is a service that claims to measure social media influence , but is it accurate? The service has its proponents, but it also has its detractors. For starters, the definition of influence is a little bit murky. For instance, does it mean you get a lot of Likes on Facebook or a lot of Re-Tweets on Twitter? Klout tries to measure both, but it doesn’t end there. Klout tries to measure several social services including Facebook, Twitter, Google+, LinkedIn, YouTube, and that’s just for starters.
  • WRITTENT BLOG  |  TUESDAY, APRIL 2, 2013
    [Marketing] 6 Tips on Creating Compelling Newsletter Titles
    NewAge Marketing Agency Newsletter” vs. “Digital Marketing Guide”. Consider these examples: “Commission Nation Newsletter” vs. “Affiliate Marketers Guide to Wealth”. As with anything you write, the headline or title is the most important part. If it doesn’t do its job of convincing people to keep reading, what’s the point? powerful headline – whether an ad headline or newsletter title – successfully does a lot of things at once: creates interest. promises a benefit. boosts readership. increases click-through rate. Focus on your industry, not your company name. Trends.
  • TWIST IMAGE  |  FRIDAY, JANUARY 24, 2014
    [Marketing] Great Content Is The Least Of Your Worries
    As you know, utilitarianism marketing , is a huge part of my second business book, CTRL ALT Delete , and still remains a vastly untapped opportunity for brands. " Functionality is all of the small, smart and simple ways that your marketing creates value to the consumer by removing layers of friction and adding in thousands (hundreds?) " Consumers don''t care about your IT roadmap or your marketing department''s apprehension to spend budget on a native mobile experience, they simple find it to be a brand weakness. marketing department. Utility. Design.
  • DAVE FLEET  |  MONDAY, FEBRUARY 28, 2011
    [Marketing] Monday Morning Reads: Churnalism, Bubble Bursting, Influence Limits
    The Guardian reports on a new service from journalism watchdog the Media Standards Trust that reveals how all media organisations are at times simply republishing, verbatim, material sent to them by marketing companies and campaign groups. Happy Monday! varied bunch of posts and stories this week, from PR’s effect on the media (or is it just lazy journalism?), to avoiding getting caught when the social media “bubble&# bursts, to reputation management, influence and lastly a couple of Google stories to round things out. Let’s get to it! The Guardian: Churnalism or news?
  • THE WAY OF THE WEB  |  FRIDAY, APRIL 15, 2011
    [Marketing] Open chance to talk at TED
    If you’ve never sampled the TED talks, I’d recommend having a look, as they definitely live up to the motto of ‘Ideas worth sharing’ on a huge range of topics, including creativity and marketing. This is rather cool. And now there’s the chance for anyone to audition their own idea for a TED talk by April 25th. There’s more details on the TED blog , but basically you upload a one minute video to Youtube or Vimeo, and then enter via an online form. Crowdsourcing audition open ted talks vimeo youtube
  • THE WAY OF THE WEB  |  MONDAY, DECEMBER 21, 2009
    [Marketing] Minor Wordpress 2.9 theme and plug-in issues….
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? → Minor WordPress 2.9 It’ll be sorted soon.
  • THE WAY OF THE WEB  |  THURSDAY, DECEMBER 31, 2009
    [Marketing] Barack Obama pushes the button on his first tweet…
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious?
  • BLUE FOCUS MARKETING  |  SUNDAY, DECEMBER 26, 2010
    [Marketing] 2011 New Year’s Resolutions from Our Adland Galaxy
    We invite our readers, ad agencies, marketers, social media, and PR, to add yours in the comments section.  Happy New Year  from Blue Focus Marketing.  curious about technology and passionate about marketing, people, social media and #UsGuys’ “Story telling will continue to evolve at blinding pace, with even more consumer participation than ever before.&#. ‘Twits, blogs and consults about how social media can be integrated into marketing programs. ‘B2B Marketing Agency partner and creative director. Blue Focus Marketing @bluefocus360.
  • JACOB MORGAN  |  FRIDAY, DECEMBER 11, 2009
    [Marketing] Collaboration in the 2.0 Enterprise
    That way all of the marketing, product development, and PR departments would be able to communicate with their own teams?  Everyone openly collaborates and shares with one another Each department collaborates with relevant people meaning that all the marketing guys talk to marketing guys Every geographic area has it’s own collaboration sub-group and within that we can find departments for a particular area.  tools on the market do allow them to do that but see paragraph one why this is usually not an option currently. How about 20,000?  and 40,000?  industries.
  • SOCIALNOMICS  |  TUESDAY, FEBRUARY 10, 2015
    [Marketing] Facebook launches Internet.org in India
    'Mashable reported today that  Facebook ‘s Internet.org project is taking on its biggest market yet. Internet.org , an effort to provide free mobile Internet to developing markets, launched in India this week, Facebook announced late Monday. India is of particular importance to the company, however, as analysts expect it to surpass the United States as Facebook’s largest market of users in the near future. Internet.org had previously launched in Ghana, Zambia, Kenya, Colombia and Tanzania. India Image from Mark Zuckerburg on Facebook.com.
  • KIKOLANI  |  WEDNESDAY, DECEMBER 5, 2012
    [Marketing] 16 Business Blog Blunders to Avoid
    Don’t repost marketing literature from other sites. How to Become a Local Business Marketing Expert as a Blogger. This is a guest post by Jessica Velasco. Isn’t it delightful when we can learn from the mistakes of other people?! Here is a list of common blogging blunders. Check to see if you are making any of these mistakes. If so, correct them now before your readers become disenchanted, turning your blog into a ghost town. Photo Credit: Kristi Hines on Photostry. Being Ignorant of Your Real Readers’ Needs. Who are your blog readers? Meet their needs. Business
  • MICRO PERSUASION  |  WEDNESDAY, JUNE 30, 2010
    [Marketing] Evernote + Lifestream = ??? - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 30 Jun 2009 Evernote + Lifestream = ??? via blog.evernote.com Evernote yesterday gave user the ability to share any notebook. am already keeping a notebook in Evernote of things I want to add to the daily lifestream. What if I were to make this notebook public so that you can see whats on my radar? Need to tinker.
  • MICRO PERSUASION  |  SUNDAY, JULY 11, 2010
    [Marketing] Just One More Reason to Love Twitter - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 11 Jul 2009 Just One More Reason to Love Twitter I saw this in my stream this morning and thought it summarized well why Twitter is addicting. Check out Stowe Boyd trash talking the White House official Twitter account, which this morning is live tweeting the Presidents speech in Ghana. Jul 11, 2009 Michelle said. Love it!
  • MICRO PERSUASION  |  SUNDAY, JULY 18, 2010
    [Marketing] Initial Impressions: Lazyfeed Discovery Engine - The Steve Rubel.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 18 Jul 2009 Initial Impressions: Lazyfeed Discovery Engine This morning I received an invitation to Lazyfeed , which debuted at the TechCrunch event last week. Louis Gray has been playing with it and likes what he sees. Here are my initial impressions. Screen grabs follow. Thank you Steve for a great write up. Cheers.
  • PROACTIVE REPORT  |  THURSDAY, DECEMBER 30, 2010
    [Marketing] Getting Smart with the Data: Measuring PR and Social Media
    One of the positive aspects of doing PR and marketing online is that there is a wealth of information available.  Pretty much everything can be tracked. This makes it possible to measure outcomes, not just outputs. Back in the  summer a bunch of very smart PR and research folk met in Barcelona to discuss PR measurement at the International Association for Measurement and Evaluation of Communication (AMEC) summit.  AMEC is the global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research.
  • STEVE RUBEL  |  THURSDAY, AUGUST 12, 2010
    [Marketing] Photo: Facebook Search = Social News Search - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 12 Aug 2009 Photo: Facebook Search = Social News Search Today I finally got to play with the new search capabilities in Facebook (it is a phased roll-out).  I found it fascinating that the very first question in the official FAQ positions the tool foremost as a news discovery engine. think that with a few additions like geotagging, alerts and better content discovery tools (e.g. Lots to consider here.
  • STEVE RUBEL  |  TUESDAY, AUGUST 17, 2010
    [Marketing] Quote of the Day: Taking Your Tweets Back Home - The Steve Rubel.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 17 Aug 2009 Quote of the Day: Taking Your Tweets Back Home "Im done with the lock-down and down-times. My micro and macro personal blogs will all flow through here (Posterous) out to Twitter, FriendFeed, Facebook, etc and the intake valve is Google Reader and GMail." via Sam Harrelson as posted on samharrelson.me New platforms not only unleash my creativity and curiosity, but they help me find new voices.
  • STEVE RUBEL  |  SATURDAY, AUGUST 28, 2010
    [Marketing] Lifestreaming: Follow Your Posterous Peeps with RSS - The Steve.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 28 Aug 2009 Lifestreaming: Follow Your Posterous Peeps with RSS As I mentioned last night, as more of my friends join Posterous and use it as a hub to populate their I am becoming a huge fan of their built in reader. It's helping me discover all kinds of new, substantive content that is hard to find in Twitter or even multiple blog RSS feeds. Here's how. First, visit posterous.com/reader in your browser.
  • STEVE RUBEL  |  SATURDAY, AUGUST 28, 2010
    [Marketing] Quote: "In the future, everybody will be anonymous for 15 minutes.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 28 Aug 2009 Quote: "In the future, everybody will be anonymous for 15 minutes." During a recent interview with Personal Branding magazine , the writer asked me what I thought about this amusing quote , which is the inverse of Andy Wharhols more famous one. am not so sure. The world is filled with extroverts and introverts so maybe theres a balance somewhere. Your view? Aug 28, 2009 Corvida Raven said. disagree.
  • STEVE RUBEL  |  MONDAY, AUGUST 30, 2010
    [Marketing] Lifestreaming: Newspaper Uses Posterous to Solicit and Publish.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 30 Aug 2009 Lifestreaming: Newspaper Uses Posterous to Solicit and Publish Reader Photos You're probably sick of me talking about Posterous, but it's been about a year since I have been this excited by a new platform and its potential to change how we publish. But don't just take my word for it. Check out how others are innovating. Brilliant. This is the first example I have seen. Thanks, Steve!
  • STEVE RUBEL  |  SUNDAY, SEPTEMBER 12, 2010
    [Marketing] Translation Technology Can Open Your Eyes to a Global Social Web.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 12 Sep 2009 Translation Technology Can Open Your Eyes to a Global Social Web As more of us around the world join the web , a lot content is going to start to be produced in non-English languages. This hasn't been a factor for a lot of us, but I suspect it will as we begin to discover content-rich resources and individuals we want to interact with.  Case in point. not sure if I have tried japanese or chinese.
  • STEVE RUBEL  |  MONDAY, SEPTEMBER 13, 2010
    [Marketing] Google Real-Time Search Bookmarklet - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 13 Sep 2009 Google Real-Time Search Bookmarklet ReadWrite Web has discovered a way to make a simple tweak to the URL that Google returns and get back real time results. However, as you can see from the images below, they still have a way to go. For example, a search for NFL surfaced 10 result. Meanwhile Twitter alone is seeing hundreds of tweets per minute, each of which has its own permalinked page. excuse me.
  • STEVE RUBEL  |  THURSDAY, SEPTEMBER 30, 2010
    [Marketing] The Next Great Media Company Won't Have a Web Site - The Steve.
    Its always amusing to read left-field concepts like this -- and theyre almost always from marketing types who are far too divorced from the tech theyre discussing to really understand what theyre saying. And @jim, I am not just a marketing type. The main market for reputable news are still the strong brands that have such a strong web presence, it would be difficult for Facebook apps to take them over. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. This has tremendous potential.
  • STEVE RUBEL  |  FRIDAY, OCTOBER 1, 2010
    [Marketing] Google Wave 1.0 = RSS, the Sequel. In Other Words, DoA. for Now.
    Im wandering if Rss had a good marketing or if it had any marketing at all towards ordinary people. In in the end, Google has to motivate people to move to Wave and deal with standard "switching costs" in the market. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 1 Oct 2009 Google Wave 1.0 = RSS, the Sequel. In Other Words, DoA. for Now You cant spend any time on Twitter without geeks lusting after Google Wave. Heres my quick take.it
  • WEB METRICS GURU  |  THURSDAY, APRIL 7, 2011
    [Marketing] Behind the Curtain: The Wizards of API
    In a panel about what it takes to work with data from an API level access – this more of an off the cuff session from data wizards; this is where Analytics people are turning back into marketing by using Analytics to find new insights which results in building new widgets and services. also threw out the idea of having prebuilt scripts to do certain things that could be very useful – I argued there is a big enough market for it. Title: Behind the Curtain: The Wizards of API. Panelists: Edward Boches Alex Brasil Sean Greenlaw Tony MacDonell Location: Pacific Section A.
  • ARI HERZOG  |  MONDAY, APRIL 14, 2014
    [Marketing] Finding Order in Chaos: Month 4
    At the end of the day, Twitter is a marketing tool so having more followers does create a more valuable resource for me. 'Looking back at my history of finding order in January , February , and March , Twitter is where I struggled the most. Because of multiple hats I wear, it was frustrating to appeal to different audiences at the same time. But then I emailed Jonah Lupton about his perspective of following 809,000 and being followed by 738,000; and something he said struck a nerve. follow lots of people because it’s a way to get noticed. How many I followed in 1 month.
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 28, 2014
    [Marketing] The Dawning Era of #SocialBusiness with @rsica @emanuelescotti #SocBiz #HBR
    At the event, Blue Focus Marketing President, Mark Burgess (@ MNBurgess ) and I gave a speech titled “The Rise of the Social Employee & the Social Leader,” which expanded on the many concepts presented in both our best-selling book, The Social Employee (McGraw-Hill, 2013) and Mark’s recent TEDx talk. 'In early July, we had the privilege of participating in the seventh annual Social Business Forum (@ SocialBizForum ) in Milan. You can download the file, titled “#Social & Digital Transformation,” here. You are all essential members of the social business community.
  • DREW'S MARKETING MINUTE  |  THURSDAY, MARCH 24, 2011
    [Marketing] There’s actually a person on the other side
    My mistake is your marketing lesson. Related posts: Don Imus: The dark side of citizen marketing? You can’t do it all from the box. It’s incredible that you can now do business with anyone on the globe. It opens up amazing possibilities for all of us. It also creates some new challenges. We launched a very complex and challenging project with a new vendor recently. It was complicated by the fact that it’s outside our area of expertise — but we still needed to drive it from a project management and brand perspective. Then, this sequence of events happened.
  • TWIST IMAGE  |  MONDAY, MAY 28, 2012
    [Marketing] Amazon's Ever-Growing Long Tail
    It's not a question as to whether or not there is a mass market for anything anymore. mass market. This is less about the tail making more money than the head. Chris Anderson 's debut business book, The Long Tail - Why the Future of Business Is Selling Less of More , came out in 2004 with one simple concept: companies could make significant profits from selling small volumes of hard-to-find products to many customers instead of only selling large numbers of a handful of popular items. Whether or not this has crystallized is not the point. Sony Pictures and more. blockbuster.
  • NET-SAVVY EXECUTIVE  |  MONDAY, SEPTEMBER 13, 2010
    [Marketing] Quality Thinking Time at Defrag
    The solution is simple: send your marketing folks to WOMMA to hobnob and your strategists to Defrag to swim in the deep water. Do you have your calendar handy? What are you doing November 17th and 18th? If you're serious about the topics we discuss here—social media, analytics, intelligence, and everything else that matters—you should be in Broomfield, Colorado for Defrag. After last year, it's at the absolute top of my conference list for the year, and it should be on yours, too. This year's agenda is all over our topics. Plus, I get to speak this time.
  • WAXING UNLYRICAL  |  THURSDAY, DECEMBER 2, 2010
    [Marketing] New Year's Resolutions for Job Seekers
    Much of the job market is hidden, sometimes even unknown to HR. Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra!
  • WAXING UNLYRICAL  |  THURSDAY, DECEMBER 16, 2010
    [Marketing] Talking The Social Media Walk
    The Random Me blog post | Marketing, Public Relations and Social Media Blog | Atlanta, GA says: December 16, 2010 at 2:11 pm [.] Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Burke always, always keeps her promises! Stacy Lukasavitz wrote, “I used to subscribe to this school of thought adamantly, Shonali. Engage.
  • PROACTIVE REPORT  |  MONDAY, SEPTEMBER 12, 2011
    [Marketing] Social Advertising has a place in a PR strategy
    Brian Solis laid out the finding of his recent study on social advertising and how marketers are using this tool in this Fast Company article. “The future of advertising will be largely influenced by consumer behavior in social networks. Those brands that listen, measure, and evolve programs as a result, will push advertising forward — to the benefit of consumers and ultimately the brand.&#. Advertising is not commonly a component of PR strategies, but social advertising is going to change that.  67% are currently using social advertising. Follow me on Twitter.
  • LOUIS GRAY  |  SATURDAY, DECEMBER 11, 2010
    [Marketing] Not On Google's Chrome Netbook List? There's Always eBay.
    On the flip side, it is a little surprising that at least one of those who somehow qualified as a trusted tester is instead trying out the gray market to make a buck. Even for Google , this week was a big one in terms of announcements. In the first two days, the company unveiled its new Nexus S smartphone, running Android 2.3 Gingerbread), powered by Samsung, and also introduced the new Chrome OS, running on custom Google hardware, along with the much awaited Chrome Web app store. Unsurprisingly, one of the devices is already on eBay, sporting a price tag of nearly $600. It's Stealthy.
  • LOUIS GRAY  |  SUNDAY, FEBRUARY 13, 2011
    [Marketing] Kinoma to Bring Sleek App UI to Smartphones and Beyond
    The Kinoma Dashboard in Action "What we can do as part of Marvell is bring sophistication from the smartphone market down to embedded devices," Hoddie told me. We are the right solution at the right point in time that the market needs right now. Near the end of 2010, Marvell Electronics , the San Jose-based silicon manufacturing firm, quietly made an acquisition of a software company called Kinoma , making mobile media browsers and other software for smartphones on Windows Mobile and Palm. The idea? but that don't have a strong UI to match. Think of it as an evolution.
  • SPIN SUCKS  |  SUNDAY, OCTOBER 7, 2012
    [Marketing] The Three Things, Edition 2
    Chris Baccus , who used to be the head of digital and social media at AT&T, and I have had a long running discussion on the marketing effectiveness and stock value at Facebook. Welcome to the second edition of The Three Things! We had a fairly decent first edition last week so we’re moving on to week two. I’m using the same image as last week because I think it’s hilarious and because Shrek (am I allowed to publicly call you that?), Howie , and I don’t yet have a photo together. If you’re not a subscriber, what is wrong with you? Michael on Macs. I
  • ENGAGING BRAND  |  THURSDAY, OCTOBER 13, 2011
    [Marketing] Colleges, Branding, and Social Media
    Most colleges and universities define mission statements and market to students through direct mail, social media marketing, and print and web advertising. Admissions offices should take note of the powerful marketing force of social media, and use them to advertise their schools and reach out deliberately to prospective students. Most colleges and universities define mission statements and market to students through direct mail, social media marketing, and print and web advertising. How Do Colleges Create Brand Image?
  • KIKOLANI  |  THURSDAY, SEPTEMBER 13, 2012
    [Marketing] Izzonet Review – What Sets Izzonet Apart as an eCommerce Solutions Provider
    There are a lot of eCommerce solutions in the market and all of them have their pros and cons. Some packages have great marketing tools while others concentrate on shopping cart innovations. Strength #5: Effective Marketing Tools. This strength is not unique at all because you will probably see the IzzoNet marketing tools being offered by other eCommerce solution providers. The following are just a few of the marketing tools and integrations that can help bring even more people to your online store. Creating and Marketing Your First Online Store.
  • JACOB MORGAN  |  WEDNESDAY, DECEMBER 15, 2010
    [Marketing] A Small Business Perspective on the Value of Salesforce Chatter
    When we work on documents such as proposals, white papers, or marketing collateral we just upload it to chatter for the team to take a look at and make their edits/comments directly in chatter. For those of you not familiar with Chatter, it’s a relatively new product that Salesforce (CRM vendor) released and it’s basically designed to allow for more efficient communication within your organization. It’s a bit like Facebook but for the enterprise. I want to note that this post isn’t about Salesforce as a whole, but specifically about their Chatter product.
  • SOCIALNOMICS  |  MONDAY, MAY 7, 2012
    [Marketing] Is Your Small Business Being Social Enough?
    For the successful small business person, he or she has gravitated toward and not away from social media as part of their online market scheme, especially given the fact that more and more consumers are using social media in their everyday lives. You are running a small business that seems to be stuck in neutral and you can’t quite figure out why that is. If that’s the case, have you checked to see whether or not you’re being social enough? If you are holding an upcoming sale, have promotional items the public should know about, seminars etc.,
  • SPIN SUCKS  |  FRIDAY, JUNE 10, 2011
    [Marketing] Gin and Topics: The Magnited States of America
    There are a couple of videos I thought were hilarious, along with protecting yourself on Facebook, being happy, and integrating gaming into your marketing programs. How-To: Start Marketing on SCVNGR. Want to incorporate gaming into your marketing program? Did everyone see Google yesterday? In honor of Les Paul’s birthday, they created a little guitar that you can actually play. And, due to popular demand, they’re keeping it there for another day. Freaking. If you haven’t had a chance, head over there and cut yourself a little song. Bike Lanes. Oh Facebook.
  • JACOB MORGAN  |  FRIDAY, JUNE 18, 2010
    [Marketing] The Disconnect Between How Vendors and Strategists Approach Social CRM
    But again, I see the issue and agree we need move past “conversations&# and we will when the “market&# is ready to really move forward (which we are starting to see).  CRM is a solution/strategy to help sales, marketing and customer service work more efficiently. hate the word putting the customers central (because it is often so abused) but if taking seriously it effects much more than the departments now responsible for sales, marketing en customer service. I think what we are seeing now (also in the E2.0 So is social CRM really a technology solution? 
  • DANNY BROWN  |  SUNDAY, SEPTEMBER 12, 2010
    [Marketing] Facebook Loves Porn, Hates Health Advice - Danny Brown
    Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Facebook Loves Porn, Hates Health Advice September 12, 2010 14 voices share yours! Share 2 saves Yep, hands up, that’s a bit of a link-bait title. But I make no bones about it, after reading an article in the Toronto Star today on how Facebook is saying no to a testicular cancer ad by Toronto Public Health for being too “threatening&#. The ad in question is the one at the top of this post (or a version of it). Seems a great ad, no? Enjoy this post?
  • SOCIALNOMICS  |  WEDNESDAY, FEBRUARY 1, 2012
    [Marketing] Super Bowl XLVI Social Media Command Center
    There are a few times in life when your personal passions meet your professional calling – an obsessive Patriots fan (that is me) gets to share with my colleagues and peers that the Super Bowl XLVI Host Committee is using the Awareness Social Marketing Hub to deliver “Hoosier Hospitality for the 21 st century,” managing social media channels to engage with fans before, during and after the big game.  Planning for the Command Center began more than a year ago, with the Committee making a final selection of the Awareness Social Marketing Hub in July 2011. Go Pats! BostonMike.
  • KYLE LACY  |  MONDAY, MARCH 22, 2010
    [Marketing] Social Media is for Branding and not Sales?
    ’ The point of the post was to explain how the digital marketing manager of British Airways, Chris Davies, uses social media to raise the profile of his brand online. I wrote this post 2 years ago and thought it would be relevant to post again. What do you think? —– An interesting post flowed through my Google Alerts email this morning from Digital Response Media. The post was entitled: Social media ‘ideal for branding.’ Basically, he finds extreme value in user generated content on the web. good example of this would be Comcast. Comcast did it right.
  • SOCIALNOMICS  |  WEDNESDAY, MARCH 12, 2014
    [Marketing] Insta-Brands: Instagram for Brands
    Visual marketing is an invaluable tool for companies and there has been a recent surge of activity in this area, with brands making the most of image-based content strategies. This focus on marketing a brand’s personality, rather than its products, has led to a more indirect and creative approach from companies, which is perfectly suited to the Instagram platform. 'With 150 million active users contributing a staggering 1.2 billion Likes per day, Instagram is a social media tool that brands simply cannot afford to shun. great example of this comes from Burberry. Account. Topshop.
  • WHAT SPINKS THINKS  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Marketing] 11 iPhone Apps for the Expert Content Aggregator « The Spinks Blog
    Marketing Profs :  Sometimes I have to get my fix of marketing articles. The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals 11 iPhone Apps for the Expert Content Aggregator Photo cred: Tony Eccles Sharing news and interesting stories related to social media is a big part of how I use social media. By making a commitment to aggregating content for my followers, it keeps me up to date with any new developments in the industry. Every morning I pick up my phone and scroll through a bunch of different news apps. I like it. Care To Connect?
  • WRITTENT BLOG  |  WEDNESDAY, OCTOBER 23, 2013
    [Marketing] 35 Simple Blog Topics For You To Choose From
    The post 35 Simple Blog Topics For You To Choose From appeared first on Writtent.com: Internet Marketing Blog. 'Picture this: You are surrounded by numerous cups of coffee, staring at a blank Word document on the computer screen, where you have been stuck from the get go. Being overwhelmed by the intention to create a stellar piece of content, you cannot narrow it down to just one topic. Or the opposite: You have exhausted every option and are out of things to write about. We have all been there. Writer’s block hits everyone at one point or another. The sky is the limit.
  • WAXING UNLYRICAL  |  TUESDAY, DECEMBER 28, 2010
    [Marketing] How Reading Fairy Tales Can Improve Public Relations
    Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! actually have a bunch of them. Also Cinderella. Also Sleeping Beauty.
  • SOCIALFISH  |  MONDAY, AUGUST 1, 2011
    [Marketing] #ASAE11 iPad app rants and raves
    like that I can select sessions (which will show up on the dashboard) and even add my own items to the agenda–I put in my Marketing Section Council Meeting on Saturday. True confession: I destroy conference programs. Ironic, considering all of the hours I used to put into creating them back during my conference management days. But they’re big, heavy, and complicated. usually only need a few pages from the book, so I tear out that day’s agenda, and leave the rest in my room. But this year will be different! This year, I will be using the new #ASAE11 iPad app. Woohoo! 
  • WRITTENT BLOG  |  MONDAY, APRIL 7, 2014
    [Marketing] 5 Secrets of Blog Posts that Go Viral
    Every marketer ought to delve into Mark Hughes’ book Buzzmarketing. For marketers, examples of “safe” taboo content topics could include: Are you unhappy with your outsourced content? Will the content marketing bubble pop? How much do content marketers earn? Consider taking a wildly different look at a commonplace topic, or emphasizing the unusual in your next piece of content marketing. The post 5 Secrets of Blog Posts that Go Viral appeared first on Inbound & Content Marketing Hub. Actually, neither is budget. It’s crafted by smaller brands.
  • KIKOLANI  |  FRIDAY, APRIL 5, 2013
    [Marketing] Fetching Friday – Resources Mashup & Guest Blogging Hangout
    48 Tweetable Stats To Make You An Online Marketing SmartyPants – line marketing stats. Share them easily on Twitter and look like an online marketing smartypants. 21 Resources to Help You Rock SlideShare for Marketing – Need some help getting started with SlideShare? These articles will help you start your content marketing efforts right Also don’t miss this SlideShare case study on getting 243,000 views in 30 days. Here are the five reasons you should still make Facebook tabs part of your marketing strategy. The Resources Mashup.
  • VIPER CHILL  |  WEDNESDAY, DECEMBER 18, 2013
    [Marketing] Triple X Niche Case Study Update: Expenses Report
    Market Samurai free 40 days trial. All of this information besides Market Samurai was found on the Moz.com Perks page. You can download Market Samurai here or here (non-aff). 'Last month we mentioned that the Triple X Niche Case Study was now live on ViperChill. If you missed the launch then a quick summary is that three people will be tackling the same industry with three different approaches. I (Glen) am only allowed to focus on social media. When we originally planned the case study we each had a $1,000 budget in mind. Vladimir’s. Web Hosting : $14. ′s.
  • SOCIALNOMICS  |  WEDNESDAY, APRIL 2, 2014
    [Marketing] 3 Ways To Use Social Media To Land Your Dream Job
    'In the summer of last year, a marketing executive at Enterasys announced that he was looking to hire for a social and digital marketing position. However, this story about Vala Afshar and his company does signify an enormous trend in the job market: recruiters are paying a lot of attention to what you do on social media. The digital marketing manager for Fundable, Janeesa Hollingshead, apparently landed her job after a Twitter conversation with Fundable about her favorite author. Here are five simple ways your social media presence can land you your dream job.
  • WISDOM LONDON  |  WEDNESDAY, JANUARY 5, 2011
    [Marketing] Ever wondered about…Usability Testing?
    Every digital object which your client or company owns or creates should be included in the Marketing and Communications plan. Marketers should care about usability testing because promoting a product which is hard to use is like running the wrong way up an escalator – not impossible, but bloomin’ hard work! Lucy is an Account Manager at Pass It On, a Social Media Marketing Agency. Wisdom London Creative Communications is our world… « Ever Wondered About… Pummelvision? Ever wondered about…Social Commerce? guest post by Lucy Payne What is it?
  • KIKOLANI  |  FRIDAY, APRIL 6, 2012
    [Marketing] Fetching Friday – Resources Mashup & BRNO HDR
    Starting Over – What Would You Do Differently – We asked top Marketers and Bloggers this question — If you had to start over and knew then what you know now, what would you do differently? 63 Free (or Almost Free) Ways to Market Your Business – 63 free (or almost free) marketing tips and tactics that any business on the planet can use big or small to generate publicity, buzz, and awareness on the cheap. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week.
  • GEOFF LIVINGSTON  |  FRIDAY, MARCH 8, 2013
    [Marketing] 12 Books to Read
    Social Change, Anytime, Anywhere by Allyson Kapin and Amy Sample Ward : Well, my two friends published a book on multichannel marketing to affect change. Writers read , right? At least they are supposed to… Since spring break is here, and many of us have begun traveling for the annual conference season, here are some books I hope to read. Fiction. John Scalzi’s Redshirts : When I read fiction, I lean towards scifi with a focus on cyberpunk or hard science fiction in the Asimovian vein. Redshirts is a hilarious play off of Star Trek, the original TV show. Nonfiction.
  • SPIN SUCKS  |  THURSDAY, FEBRUARY 17, 2011
    [Marketing] Three Paradigm Shifts to Get More from Your Facebook Fan Page
    When you look at Facebook from that lens, us marketing and PR business folks need to change how we look at using our Pages to connect our companies and clients to the world of human Facebook users. Nate Rigg s works with mid-sized & large organizations to help them adopt and use social media communication tools, and build social media offerings designed to serve their clients. All in all you’re just another brick in the wall.” – Pink Floyd. First, the classic song is essentially a rally cry against conforming to the status quo. Maybe you’ve heard of it? Simple. We’re stuck!
  • SOCIALFISH  |  FRIDAY, OCTOBER 19, 2012
    [Marketing] How to go viral
    So next time your marketing or PR department says something stupid like “let’s make a viral video!” I won’t pretend to understand this, but if you’re into math, I bet you’ll love it. Howard Wahlberg, this one is for you!). Rahul Vorha, CEO of Rapportive, has two awesome posts up on LinkedIn where he literally shows us the formula for going viral. ” you can show them the math and ask them to provide a predictive model for what they want to achieve – in fact they can experiment right here. How to Model Viral Growth: The Hybrid Model.
  • TWIST IMAGE  |  SUNDAY, APRIL 6, 2014
    [Marketing] The Perils Of Social Media
    He''s also the best-selling coauthor of Social Marketing To The Business Customer , the first book devoted exclusively to B2B social media communications. content marketing. digital marketing. marketing blogger. marketing podcast. social marketing to the business customer. 'Episode #404 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. first heard the voice of Eric Schwartzman over a decade ago as a contributor to the For Immediate Release podcast. But that''s not all. He''s also an entrepreneur. blogging.
  • FEVER BEE  |  MONDAY, DECEMBER 26, 2011
    [Marketing] Three Big Bets
    The market for these is infinite.  We've made three big bets at FeverBee. We want to share them.    1) We believe that the process is more important than the platform. There are plenty of community platforms. Many are terrific. The barrier to entry is low and dropping every day. However, the process of being able to develop a community remains relatively rare. Few people know it. Most branded communities fail. At FeverBee we focus upon the process , not the platform.    2) We believe that communities need their own unique location.  
  • SOSHABLE  |  TUESDAY, MAY 7, 2013
    [Marketing] Introducing Wikimotive Podcasts!
    It’s going to focus on digital marketing interviews, webinars, and other informative (and hopefully entertaining!) Our first guest is digital marketing veteran and legendary car dealer advocate Jim Ziegler ! Next week we’re going to hold a live webinar where we’ll teach you how to give yourself an SEO evaluation using only free tools, and the week after that we have friend and automotive marketing  pro Keith Shetterly! 'We have some exciting news here at Wikimotive today. We’re starting a new podcast channel! segments. Cars.com, we hope you listen!
  • JACOB MORGAN  |  MONDAY, JANUARY 26, 2015
    [Marketing] Evolution of the Organization Pt. 1
    Sales should be speaking with product development, marketing should be speaking with customer service and support, and engineering should be speaking solution delivery teams. 'This concept and visual was taken from my new book, T he Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization. few weeks ago I introduced the concept of  The 14 Principles of the Future Organization  which outlines the crucial characteristics that organizations must have in order to succeed in the new business landscape that we are seeing emerge. Workforce. Adaptation.
  • GET SOCIAL PR  |  MONDAY, MAY 23, 2011
    [Marketing] Personal Branding: How to Beat the Recession if You’re a College Grad
    Huffington reports that “for many of the graduates spilling into the job market throughout the nation, there isn’t going to be much to commence. The headlines for today’s graduates are less than encouraging. Many referencing the economy and the future are at best abysmal. On the Huffington Post , I read the other day a piece by Arianna Huffington: “ Dear Class of 2011: Good Luck … You’re Really Going to Need It. &# And today I read, “ I Played By The Rules — The Rules Have Changed.&# The tone was upbeat. The future bright. Bleak? And waits.
  • WRITTENT BLOG  |  WEDNESDAY, APRIL 30, 2014
    [Marketing] 11 Ways to Write Damn Good Headlines
    Not only is this a great way to avoid content marketing mediocrity, but this tactic allows you to use phrases like “the ultimate/comprehensive/definitive guide to” — phrases that are proven to increase CTR. The post 11 Ways to Write Damn Good Headlines appeared first on Inbound & Content Marketing Hub. 'I’m going to be bold here and create an ultimatum for bloggers. Your headline is the most important part of your blog post. As such, it doesn’t matter if the content is top-notch. Sufficiently scared? Use Odd Numbers. Ask a Question. Give an Order.
  • SOCIALFISH  |  MONDAY, AUGUST 29, 2011
    [Marketing] Latest Association-Nonprofit Social Media Jobs
    Manager, Online Communications and ePhilanthropy , American Humane Association (DC) – “Responsible for overall strategy of ePhilanthropy including email appeals, mobile marketing, social media and additional emerging technologies that increase house file growth or online donations.&#. Understanding of messaging, branding, and marketing concepts in addition to technical skills are entailed in this position.&#. Holy moly there are a LOT of social media positions out there! Didn’t we tell you the trend is UP for social media hiring?
  • SOCIAL WAYNE  |  FRIDAY, APRIL 29, 2011
    [Marketing] comic – 10 Possibilities In a World Without Twitter [Humor]
    View more documents from HubSpot Internet Marketing. 10 Possibilities In a World Without Twitter [Humor] View more documents from HubSpot Internet Marketing infographics social networks Twitter infographic possibilities Tweets world world without twitterYesterday it was the world without Facebook today’s it’s 10 Possibilities In a World Without Twitter [Humor] via hubspot. 10 Possibilities In a World Without Twitter [Humor]. Yesterday it was the world without Facebook today’s it’s 10 Possibilities In a World Without Twitter [Humor] via hubspot.
  • CONVINCE & CONVERT  |  WEDNESDAY, JULY 9, 2014
    [Marketing] Four Key Strategies to Reclaim a Branded Social Experience
    With the steps below, you can launch marketing campaigns that are inherently social in nature, and showcase the depth of your brand reach and loyalty. 3) Grow the Influence of Your Campaigns You can strengthen the lifespan of your campaign by amplifying your message across all communication channels , including email marketing, digital advertising, television, direct mail, and more. To build influence, Lilly Pulitzer also features gallery submissions in email marketing and paid social programs for a modern multi-channel strategy. How can you accomplish this goal?
  • SMTHREE  |  TUESDAY, NOVEMBER 23, 2010
    [Marketing] Social media: Is Groupon a good deal for you?
    If the goal of any marketing is to attract – and convert – new customers the Groupon model is less than effective. As with all things social marketing related, social couponing is an evolving platform. Just like you need to consider where Twitter and Facebook fit into your marketing plans – before you launch – make sure you know what you are hoping to accomplish before you partner with Groupon. Social media coupons are becoming big business. Groupon’s trend setting has led to the inevitable copy cats. The question is – does it work?
  • DIVA MARKETING BLOG  |  FRIDAY, NOVEMBER 13, 2009
    [Marketing] Social Media or Advertising Campaigns?
    Blogwell, complements of Gaspedal, and Atlanta Interactive Marketing, sponsored by an alphabet soup of Atlanta marketing groups: AiMA, AMA, AAC, BMA, PMA. Just Thoughts for a Friday the 13th afternoon. Over the past few years I've asked hundreds of people what they thought social media meant. Duncan Wardle's, VP Global PR for Disney, response was typical of most. - " Creating dialog with consumers.".      . Spent the last 2 days at social media events in Atlanta. The format for both was case studies which always makes for great learnings. Are they digital WOM? Does it matter?
  • WEB METRICS GURU  |  MONDAY, JUNE 25, 2012
    [Marketing] New York Times Small Business Summit – 6-25-12 + Semphonic Webinar on Big Data on 6-26-12
    Big data involves a collaboration of IT, measurement and marketing at a deeper level than traditional BI. I spoke at the New York Times Small Business Summit today , in fact, twice, since the talk on Demystifying Data was given and then repeated to a new group between 9:30AM and 11:30AM. Here’s the presentation, below: Small business conference marshall sponder – updated 6-24-12-ms. View more PowerPoint from Marshall Sponder. also made a recording, but lost part of my session – though most of it is still intact – you can listen to it here. Webinar Registration.
  • SPIN SUCKS  |  FRIDAY, JUNE 22, 2012
    [Marketing] #FollowFriday: Paul Roberts
    What I found most interesting is he comments that in training clients, the bullet points on the slides won’t change, but the conversation around why you should blog, what it entails, why the commitment is necessary, and how it’s not just about writing, but you also have to market it has changed. I have a friend, who I met in the comments here and then continued getting to know via the various social networks, named Paul Roberts. Paul, if you don’t know him, is a fellow communications professional. He also, until very recently, was an avid blogger. What do you say, Paul?
  • SPIN SUCKS  |  TUESDAY, JUNE 21, 2011
    [Marketing] Dear Blogger, You’re Taking Yourself Too Seriously
    Michael Schechter is the digital marketing director for Honora Pearls , a monthly columnist for JCK Magazine, and the founder of Gen-Next Jewelers.  Today’s guest post is written by Michael Schechter. Over there! Dear blogger, we need to talk. Sit down for a second, ’cause I really want you to hear what I am saying. You are taking yourself too seriously. No, don’t argue. Take a moment. Think about what I’m saying here. Sure you take the work seriously, and that’s great. Sure, you have a blog that gets people’s attention and you’ve earned it.
  • SPIN SUCKS  |  MONDAY, NOVEMBER 8, 2010
    [Marketing] How to Piss-Off Your Customers without Really Trying
    With all of the talk about fancy new strategies and tactics for marketing and customer relationships, too many businesses are forgetting that little personal details show that you are willing to go the extra mile. Guest post by Carol Roth , author of the Unsolicited Business Advice blog and The Entrepreneur Equation. After a recent stay in Vegas ( for business, of course… ), on the night before check out, I received a letter on my nightstand. walked over to the full-sized, high-quality parchment and read the first few words: “Dear Valued Guest”. You need to show me.
  • SOCIALNOMICS  |  THURSDAY, APRIL 26, 2012
    [Marketing] Return on Influence: 5 Questions with Mark Schaefer
    Thankfully, Mark Schaefer analyzes social scoring in his new book Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing. His well-known blog {grow} , has been named one of the AdAge Top 150 marketing blogs in the world. How can marketers target influencers who are relevant to their offerings, rather than just users with large followings? think a lot of people get caught up in the emotion of the thing and are not seeing the underlying science and marketing trend dispassionately.  And that mindset leads to success. Mike Lewis.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JUNE 17, 2010
    [Marketing] Mobility vs. Mobility | it's Josip not joseph.com - by Josip Petrusa
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 She brought up more than a few points that ring true with Millennials.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JUNE 17, 2010
    [Marketing] Mobility vs. Mobility
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 She brought up more than a few points that ring true with Millennials.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JULY 8, 2010
    [Marketing] UNfluence The Influencer
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 At first, it seemed like a great idea. And I went along with it.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JULY 8, 2010
    [Marketing] UNfluence The Influencer
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 At first, it seemed like a great idea. And I went along with it.
  • GREG VERDINO  |  THURSDAY, JULY 5, 2012
    [Marketing] What Can Businesses Learn from Buglers?
    But if you’ve made it this far into the post, you’re probably wondering what any of this has to do with marketing or even business in general. Shivering outside the local flea market selling Christmas wreaths our moms decorated in our basements. For your company, it might mean always thinking like a marketer or sales person – regardless of the title on your business card. 'What does summer mean to you? For me, summer means drum corps. Reminiscing is nice, isn’t it? But I mentioned my experience with the Long Island Kingsmen for a reason.
  • KIKOLANI  |  FRIDAY, SEPTEMBER 17, 2010
    [Marketing] Fetching Friday – Resources Mashup & CommentLuv Benefits
    Case study: How a new blog achieved 100% growth in 2 months – what it takes to build and market a successful blog and the lessons learned. Going viral – marketing techniques to get people to take notice of your content. Mailing Lists / Making Money Online / Online Marketing. keys to marketing products online – great tips for selling your own product! What you can learn about social media marketing from TLC – 7 tips for a great social media marketing campaign. The Resources Mashup. Blogging / Writing. Facebook. Link Building.
  • SOCIALNOMICS  |  MONDAY, NOVEMBER 28, 2011
    [Marketing] Top 5 Mobile iPhone and Android Apps
    Understand the Market: It’s key to understand if the market is ready for such an app. Does the market want something like this? I was recently in a bookstore and came across a couple books I was excited to check out right away. However, I didn’t grab them and run to the register as I would have a couple years ago…instead I pulled out my evernote app on my iPhone jotted down the title and author. Then as I walked out, I pulled up Amazon and purchased them with 1-click for my Kindle app. However, is the app really that great? Is it inexpensive? Easy to use?
  • PR AT SUNRISE  |  TUESDAY, JANUARY 24, 2012
    [Marketing] How to Find and Secure Part-Time Teaching Positions in Public Relations
    You also might search a university’s course listings using key words “public relations” and “marketing” to unearth courses. Opportunities abound for public relations professionals willing to share their expertise and passion through teaching. Here’s an overview of how to find these part-time teaching jobs at higher education institutions, based on techniques I’ve employed during fourteen years of teaching such classes. Check out regional listings under Yahoo by visiting here  to identify universities where you’d like to teach. Also explore general job search sites (e.g. About the Author.
  • GEOFF LIVINGSTON  |  SUNDAY, JANUARY 16, 2011
    [Marketing] The State of MLK’s Dream Online
    Let’s look at the social media marketing blogosphere’s defacto barometer the AdAge 150 and its top 20. The reality is that — at least within this market space — we are an almost all white homogeneous group. So what we are doing is using the Influential1s.com platform as a showcase to highlight the efforts of people of color working in digital, marketing, social media, fashion, and beyond. Tomorrow marks the 25th anniversary of Martin Luther King, Jr. day as an official U.S. federal holiday. Are we talking? And to each other? Census Bureau ). senate.
  • SPIN SUCKS  |  MONDAY, FEBRUARY 13, 2012
    [Marketing] Shift from a Tactical to a Strategic Approach
    You also can subscribe for $50 per month, which means you can attend the webinar, download the video, have access to our past webinars, download eBooks, and check out brand new content on inbound marketing. Today’s guest video is by Deirdre Breakenridge. . There is a great deal of discussion lately about redefining public relations. The The shift in communication has changed the way we do our jobs. In fact, it has expanded our roles and is an exciting time for those of us who are able to adapt. It’s a waste of time.” The choice is yours.
  • SPIN SUCKS  |  FRIDAY, DECEMBER 30, 2011
    [Marketing] 2011 Spin Sucks #FollowFriday Recommendations
    Margie Clayman can be found on Twitter and blogging at Social Media, Marketing, & Musings. Woo hoo! It’s the last #FollowFriday of the year. Last week I listed the January through June #FollowFriday friends. Today I’m listing the July through December recommendations. Actually, I don’t know that Shrek started July off (though it would be easy for me to figure out). just divided the list in half so last week there were 22 and this week there were 21. That’s all the math there is to it, but it should divide pretty equally. With that nonsense, here they are.
  • BRASS TACK THINKING  |  WEDNESDAY, JUNE 23, 2010
    [Marketing] Getting Organized with Evernote
    link] Storytelling Social Media Marketing PR Business & Technology Curated Stories June 23, 2010 [.] Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Getting Organized with Evernote June 23, 2010 | by Amber Naslund View Comments I heart Evernote. I’ve mentioned that more than once, and because of my unnatural affection for an application, I presume that everyone has discovered its wonderful-ness. Yeah, you can take notes with it, that’s easy. I’m just a fan.)
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, JUNE 28, 2012
    [Marketing] Two New Google Developments
    expect the Google Nexus 7 to be a major player in the e-book reader market within a couple of years and will probably even drive some of the smaller readers out of the market. Google, as always, is branching out. They’ve recently made two new developments that have already gotten the blogosphere talking. The first one may not seem much, but it could be over the long term. They’ve add an Events tab to the social network Google+. Keep saying that Google+ isn’t competing against Facebook. That’s right, keep saying it. Google’s New Tablet.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, MAY 27, 2011
    [Marketing] What Is A Heat Map?
    If you are new to Internet marketing or website development, or you just simply have stuck to the basics, then you might wonder what a heat map is and how it can help you improve your website and lead to greater revenues. Perhaps it’s time to publish and market a more in-depth e-book on the topic that you can sell to your site visitors and e-mail list. Even increase your ROI. heat map, in simple terms, is a graphic picture of your website traffic and what that traffic does on each page of your website. What does that tell you? What’s that tell you?
  • KIKOLANI  |  FRIDAY, SEPTEMBER 28, 2012
    [Marketing] Fetching Friday – Resources Mashup & Neurowear
    How To Create A Killer Marketing Plan For Your Book Launch – 9 simple steps to make sure the Internet is paying attention on launch day. How to Use Blogging to Market Your Freelance Business – Before discussing the types of blogging and specific tips for each, I will discuss blogging techniques that apply to all and finally end with advice on using social media tips to reinforce your blogging efforts. The Low-Budget Guide to Marketing Your Blog as a Freelance Writer – Having a blog is essential for freelance writers, but a blog alone won’t do the trick.
  • CONVINCE & CONVERT  |  TUESDAY, DECEMBER 27, 2011
    [Marketing] Why You’re Pissing Off Half Your Facebook Fans
    The bigger gauntlet for marketers on Facebook is sociological. Within the findings is this frightening nugget: 51% of consumers expect the company to send them marketing messages after “liking” the brand on Facebook. 40% of consumers do not expect the company to send them marketing messages after “liking” the brand on Facebook. It’s been a long-standing tenet of email marketing that subscription rates increase when you supply a link to a sample email. (Happy Holidays! This is #4. Enjoy. – Jay). Downright Scary WTF? Special offers?
  • BRASS TACK THINKING  |  TUESDAY, OCTOBER 5, 2010
    [Marketing] 4 Ways To Give Legs To Your Presentations
    Here’s the one I’m doing at Inbound Marketing Summit this week in Boston. Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives 4 Ways To Give Legs To Your Presentations October 5, 2010 | by Amber Naslund View Comments I love the TED conference and everything it stands for. If you haven’t gotten lost down the rabbit hole of the TED talks, you haven’t lived. TED-heads, share some of your favorites in the comments?). Their whole premise is Ideas Worth Spreading. angle.
  • JEFF ESPOSITO  |  MONDAY, JANUARY 14, 2013
    [Marketing] It’s time to put an end to siloed views of social media.
    For the sake of this post, let’s say that the major stakeholders in your company’s social media output are communications (PR), marketing, recruiting and support (here’s a look at a much larger touchpoint model ). Separate success metrics could look something like: Social Marketing – How much money social ads drives (compared to expenses), value of fan/follower, repeat revenue from active fan base. Social Communications – How many fans are engaged with the brand or reduction in fan churn due to great content marketing. Confused? You shouldn’t be.
  • SOCIALFISH  |  THURSDAY, JANUARY 22, 2015
    [Marketing] The Future of Association Management Systems
    Additionally, the systems on the market for specific functions have become so mature and full-featured that it may be unreasonable to expect the AMS to capture that functionality again. 'What’s the future of AMS? This seems to be the question that has haunted association execs for more than 25 years when the initial association management system hit the not-for-profit marketplace. This team was moderated by the quick-witted David Gammel, CAE, Executive Director of the Entomological Society of America. The Future of AMS Systems: A Provocative Discussion from David Gammel. But why?
  • TWIST IMAGE  |  WEDNESDAY, NOVEMBER 17, 2010
    [Marketing] Brands Cannot Be Human
    What makes this so interesting (and scary for marketers) is that human beings are like snowflakes in that no two are alike. My Digital Marketing Blog will look nothing like your Digital Marketing Blog. digital marketing blog. Can brands be human? Can brands be more human? People tend to shrug their shoulders, roll their eyes or simply get freaked out at the slightest thought of making something that is not like us "human" (if you don't believe me, watch science fiction movies like A.I. or Blade Runner ). What is a brand? Enter Madison Avenue. And buy it. Lots of it.
  • LOUIS GRAY  |  SATURDAY, JANUARY 22, 2011
    [Marketing] Beluga's Pre-SXSW Buzz Builds A Month Into App's Life
    But Yobongo doesn't have multi-platform support yet (including Android), and Beluga is already seeing good cross-platform engagement from early adopters, former Googlers, and is gaining awareness in the mainstream, especially after having been featured in the Android Market this week by Google - goosing the app's download numbers significantly. With services such as Twitter and Foursquare gaining incredible boosts through high visibility at the yearly South by Southwest event (SXSW), it has become something of a pastime to predict which service will be the breakthrough this year, if any.
  • DIGIGEN  |  MONDAY, MAY 10, 2010
    [Marketing] The Argument for Embedding of Content into Twitter
    It occurred to me that perhaps Twitter should be doing the reverse and allowing its users to embed content into tweets. The reason I believe this is important is that Twitter is a place of links away from its site, people use desktop clients to access it, they use mobile apps, most of which aren’t owned or managed by Twitter. Therefore, infact over time does Twitter become a non-entity, simple a technology that is used to communicate rather than a destination for conversation and content. It seems a smart move to me. This is the answer. Dan on A New Focus on Social Business Strategy.
  • FEVER BEE  |  WEDNESDAY, FEBRUARY 1, 2012
    [Marketing] How To Build An Online Community: The Ultimate List Of Resources (2012)
    Never Hire A Marketing Agency To Build Your Online Community. Bughin & Zeisser, (2001) The Marketing Scale Effectiveness of Virtual Communities. Pitta and Fowler (2005) Internet community forums: an untapped resource for consumer marketers. Wang and Fesenmaier (2003) Understanding the Motivation of Contribution in Online Communities: An Empirical Investigation of an Online Travel Community, Electronic Markets, Vol 13, No 1. This is a collection of my favourite and most popular posts from the last five years. The Online Community Basics. Strategy & Planning.
  • KIKOLANI  |  THURSDAY, MAY 5, 2011
    [Marketing] Fetching Friday – Resources Mashup & Yellowstone
    Making Money Online / Marketing / Online Business. Top 25 online marketers to follow on Twitter – want to learn more about online marketing? lessons I learned from the biggest blogging jerk – interesting post about basic blogging etiquette and even more interesting discussion in the comments about the gap between blogging and marketing frames of mind. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Writing.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, DECEMBER 30, 2014
    [Marketing] Algorithm Cruelty and Human Misjudgment
    Marketing campaigns are the same way. 'By now, you probably have seen the “Facebook Year in Review” storm over the way that some users were presented with painful memories from the past year in a happy sort of way. Eric Meyer, an expert web designer, became the inadvertent spokesman for the opposition when he took issue with the practice on his blog. His recent post  on the whole subject has some very good points for any business that has an internet presence to consider carefully. The Problem With Algorithms. The problem? The Need For People To Pay Attention.
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