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  • MOBILEGROOVE  |  FRIDAY, DECEMBER 7, 2012
    [Marketing] Mobile Stats You Need To Know: @TechCrunch @MCommerceDaily @Inc @NielsenWire
    In addition, he said that larger smartphone screens and creative ad placement make full-screen advertising a key marketing strategy for 2013. According to analytics firm comScore, Pandora and Twitter mastered the mobile market in the month of September, with larger audience shares in mobile visits than desktop use. Lisa Ciangiulli, Director of Marketing for Alcatel-Lucent Global Advertising Solutions, where she has been instrumental in the development and marketing of Optism, Alcatel-Lucent’s powerful permission-based mobile advertising solution. Source: TechCrunch.
  • CONVINCE & CONVERT  |  FRIDAY, AUGUST 9, 2013
    [Marketing] How Social Business Makes Organizations More Effective Communicators
    This week: From ExactTarget , a free ebook called The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. When we talk about social business, we are talking about a holistic shift in the organization , and something that touches every department, not just the marketing and sales departments. As a marketer, on the other hand, it may be more difficult to start gaining traction for your brand if you are not already known and loved by many users. Matt Ridings, SideraWorks @techguerilla. Listen Now .
  • JACOB MORGAN  |  WEDNESDAY, AUGUST 8, 2012
    [Marketing] A Guide to Enterprise Collaboration Costs
    Internal marketing and promotion. This can be a pretty broad bucket but includes everything that would fall under marketing and promotion, for example lets say you wanted to print out a thousand t-shirts to give your employees or in the case of Yum! However, I can at least try to help further the discussion that your team should be having by taking a look at some of the items and variables that you should consider.  It’s easy to get carried away and right a massive article on this but I wanted to try to keep things as simple as possible. Technology costs. Integration costs.
  • JEFF ESPOSITO  |  TUESDAY, MARCH 20, 2012
    [Marketing] Are you ready for Social TV?
    After some back and forth, he noted that he hoped to change my mind and that he would send me a copy of his book (co-authored by Stacey Shepatin ), Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (Amazon Affiliate Link) when it came out. You are in marketing. This post contains video, please click here if you are having trouble viewing. couple of months back, I was in a discussion over my head on social television with some folks. You are looking for tie ins for your advertising program. You are a tech geek.
  • ENGAGING BRAND  |  MONDAY, MAY 14, 2012
    [Marketing] What is creativity? Really.
    Not line extensions but market extensions. Not looking at the core market but looking at the fringes of the marketplace, seeing what is happening through consumer demand and making it commercial. "We don't use machines because although they seem to help at first, they produce limitations in the long run". The words of Rosa Lladro in a recent interview in Monocle magazine. It struck me as such an important part of business and indeed of using social media. As humans we like structure and boundaries. Yet what makes brands stand out from the crowd is true creativity.
  • PUSHING SOCIAL  |  TUESDAY, JULY 29, 2014
    [Marketing] The Cure for Blogging Procrastination
    As a content marketer, I understand the need to constantly publish useful stuff that readers adore but it isn’t easy. Marketing isn’t an option and it has to get done. Feeling guilty? Did you fail to publish a post last week? Are you beating yourself up because that ebook, podcast, or product didn’t get launched? understand how you feel. Plus, publishing content probably isn’t your only job. I get it. This isn’t simple or convenient. However, my friend, you need to suck it up. It’s your business and vision on the line and we have to make it happen. Create a Public Deadline.
  • CONVERSTATIONS  |  TUESDAY, JUNE 7, 2011
    [Marketing] Guest Post: Develop a Copyright Strategy
    Lauren Carlson writes about various topics related to CRM software, with particular interest in sales force automation, marketing automation, and customer service. This guest post is written by Lauren Carlson of Software Advice and points to an important topic and blog post about Copyright Protection. Imitation is the sincerest form of flattery. So, when someone copies your work, you should be delighted, right? Not necessarily. We at Software Advice have been active bloggers for quite some time, and as a result, have often had our content "borrowed" by other websites. Copyright office.
  • ARI HERZOG  |  SUNDAY, FEBRUARY 20, 2011
    [Marketing] You Will Love Danny Brown
    If his name sounds familiar, you may know him through his founding of the 12 for 12K Challenge , a social media for social change campaign, or for co-founding Canadian marketing firm Bonsai Interactive. Many thanks to long-time commentator and fellow web writer Danny Brown for publishing a guest article of mine on his blog recently. wrote a 243-word piece with a desire to share with his blog readers. If curious what I wrote, head over there to read my thoughts why bloggers are ignorant. also write a blog from my city council desk. Contact me today: Twitter | Email | 978.558.0008.
  • WRITTENT BLOG  |  MONDAY, MARCH 11, 2013
    [Marketing] How to Curate Content for Your Business Blog
    Content marketing is only going to get more impactful, so if you’re not on the bandwagon already, now’s the time to jump on. If you’ve been hesitating because this type of online marketing requires so much content creation, get ready for good news: You don’t have to create all that content yourself. Most of the [.]. Content Creation
  • WEB METRICS GURU  |  SUNDAY, DECEMBER 12, 2010
    [Marketing] Present and Future themes – 2011 Predictions
    It seems like the market is well aware that the growth era is over and is counting on a long period of flat growth but strong profits for years to come. platform collapse is not baked into the market’s multiple. Advertising, PR firms and marketing firms  offering services need to sort out their business models – too often they are about selling products, services, lists and not benefits – that will and must change. Might as well join them (even though both will surely release their 2011 predictions more formally in the next week or two). Read more: [link].
  • BARE FEET STUDIOS  |  WEDNESDAY, JANUARY 5, 2011
    [Marketing] For Travel Destinations: Working Well with Bloggers
    I am producing a social media marketing campaign for the island of Lānaʻi, here in Hawaii. Today I want to share with you some tips I have put together for the destination partners, which apply to any type of social marketing with bloggers. It is a rather unique concept, a “New Media Artist-in-Residence&# Program. will write about the specifics in a separate blog post, though I did start noodling on this idea back in 2008. Program Overview. The LVB has invited seven well regarded new media “bloggers” to visit as New Media Artists-in-Residence. Leave comments!
  • DANNY BROWN  |  FRIDAY, JULY 2, 2010
    [Marketing] Leaving Your Comfort Zone - Danny Brown
    know we have had to rethink our business several time to adjust to what the market will bare.Great post. Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Leaving Your Comfort Zone July 2, 2010 32 voices share yours! Share Save I very rarely watch TV, and when I do it’s not to watch reality shows or similar. But this video from So You Think You Can Dance stopped and made me think (and thanks to my wife for the heads-up ). The Asian contestant, Alex Wong, is a ballet dancer. See beyond the simple.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JUNE 17, 2010
    [Marketing] Mobility vs. Mobility | it's Josip not joseph.com - by Josip Petrusa
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 She brought up more than a few points that ring true with Millennials.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JUNE 17, 2010
    [Marketing] Mobility vs. Mobility
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 She brought up more than a few points that ring true with Millennials.
  • CONVINCE & CONVERT  |  TUESDAY, MAY 29, 2012
    [Marketing] Don’t Be a Social Media Guinea Pig
    We’re financial planners, attorneys, consultants, fundraisers, and marketers in a world where social media is only one piece of the marketing puzzle. Anthony Juliano is the Vice President of Marketing and Social Media Strategy at Asher Agency , a Midwest-based marketing strategy firm. Anthony speaks and writes about a variety of social media and marketing topics, with a specific focus on LinkedIn. When it comes to social media, there are few sure bets. One thing’s certain, however:  people go nuts for new stuff. Of course not.
  • ARI HERZOG  |  THURSDAY, AUGUST 9, 2012
    [Marketing] Wondering If Mobile Technology Kills Creativity
    In the long run, this could fizzle out and not have a real effect on the creative market. However, if mobile technology stays at its current pace, there is no telling how this creative market will work out. When he's not blogging, Ari helps brands improve their digital media marketing. This is a guest blog post by Jordan Mendys. Over the last decade we have seen a rise in mobile technology and mobile applications like never before. This gives cell phone camera users instant access to distribution for their work. competed for critical feedback. Got a question? Need help?
  • ONLINE COMMUNITY STRATEGIST  |  FRIDAY, NOVEMBER 20, 2009
    [Marketing] Move beyond questions to engage your community
    From a commercial perspective, the easier marketers make it for their target audience to respond, the more time users are spent on their site, exposed to their brand and thinking about their product. Throw in your own personal story before asking the question and you may strike gold. I’ve gotten many great conversations started that way in the community I manage. It is quite effective. But I am noticing a trend among bloggers, some that I really respect, and that is ending e very blog post with a question. Come on! Not for every post.  See what else you can do to keep us engaged.
  • FRESHNETWORKS   |  FRIDAY, AUGUST 22, 2014
    [Marketing] Five brands collaborating with startups to foster innovation
    Startups were invited to submit ideas under 4 key categories – Knowing Each Other, Helping Customers Shop, Simplifying Customers’ Lives and Surprise Us – with the best 5 having received £12,500 to develop their inventions alongside market specialists from John Lewis. The Foundry will provide promising marketing startups specialising in the fields of digital, content, social and mobile three opportunities to partner with Unilever:  a mentoring scheme, investment in their business and the chance to respond to pitches put out by Unilever. John Lewis. Tesco. Barclays. Unilever.
  • FEVER BEE  |  THURSDAY, MARCH 3, 2011
    [Marketing] Long-Term Growth
    It might be good for a marketing effort or social media campaign, but it's bad for a community. On a call with a potential client last week: "We gained 10,000 members in the first month " That's not a good thing. 10,000 members in the first month is bad. 10,000 members in one month is too many. Most wont ever make a contribution. You can't build relationships and a community culture with that many people joining at one time. You can't convert that many into active members. 10,000 members will prevent you from developing a community culture. 
  • CONVINCE & CONVERT  |  SUNDAY, MARCH 25, 2012
    [Marketing] Is Social Media Strategy Required or Redundant?
    Participation in these (or other) social outposts are tactics used in service of a social media strategy, which in turn is in service of a marketing (and sometimes customer service/retention) strategy, which is one element of an overall business strategy. Everything in life, business, marketing, and social media has an opportunity cost. I don’t have a problem with  Guy Kawasaki. enjoy his books. His track record in business is substantial. We have friends in common. But on the subject of social media strategy, we disagree in every possible way. Is that the right approach?”)
  • BILL HARTZER  |  THURSDAY, DECEMBER 6, 2012
    [Marketing] Microsoft Launches So.Cl Social Media Network
    Combine the above with the ability to link those pictures to a website, and you have a marketers dream come true. One of the key ingredients about this site that would be of great interest to internet marketers is that the pictures on each post can be linked directly to another website instead of another page on So.Cl. This is one of the most attractive features of this social network that makes it perfect for internet marketing. So.Cl has great potential for being an incredible marketing tool for businesses both large and small. Social Media Social Networking
  • WAXING UNLYRICAL  |  WEDNESDAY, MARCH 26, 2014
    [Marketing] Putting the Art in Article, Part I: Beginner Thou ART, Teach I Shall
    Creative web content is all the rage in the marketing world. Guest Post by Alicia Lawrence. Great copy isn’t enough anymore to capture and keep readers—they need visuals. Image courtesy Alicia Lawrence, used with permission. Below I’ve collected a list of tools to help you put the “art” in your article. I’ve separated the list into a “pyramid” based on your expertise. The beginner section consists of the most tools, as that will be the foundation for more advanced web graphics. Pixels (px): The term used to measure image dimension. Typically, around 50-150 KB is a good byte size.
  • CONVINCE & CONVERT  |  TUESDAY, DECEMBER 27, 2011
    [Marketing] Why You’re Pissing Off Half Your Facebook Fans
    The bigger gauntlet for marketers on Facebook is sociological. Within the findings is this frightening nugget: 51% of consumers expect the company to send them marketing messages after “liking” the brand on Facebook. 40% of consumers do not expect the company to send them marketing messages after “liking” the brand on Facebook. 9% aren’t sure what to expect. It’s been a long-standing tenet of email marketing that subscription rates increase when you supply a link to a sample email. (Happy Holidays! This is #4. Enjoy. – Jay).
  • JEFF ESPOSITO  |  THURSDAY, APRIL 19, 2012
    [Marketing] Women like Pinterest, measuring and Instagram
    case for analytics: If you’re not measuring, you’re not marketing – this is a great read for anyone who likes to talk about measurement and why it is not important; also good read for small business owners and PR pros looking for reasons on the importance of measurement. Marketing strategy: be where others are not – Christopher Penn might be one of the smartest dudes out there in terms of digital marketing. Pepsi and Red Bull Talk Instagram Activations – with Facebook’s acquisition of Instagram, many marketers are now looking at the network as a new social channel.
  • ADAM SHERK  |  TUESDAY, NOVEMBER 2, 2010
    [Marketing] The Top News Sites on Blekko
    With Blekko officially launching this week the new search engine is getting a lot of attention particularly in the search marketing community because of SEO data it provides. There is a good overview of Blekko’s SEO Tools on Search Engine Land so I won’t go into detail on that here. But I was curious to compare the data provided for major news sites. I’d previously done this for SEOmoz domain authority and page speed so I thought I’d add Blekko to the mix. For the purposes of comparison I pulled the hostrank, inbound links and site pages data for 30+ major news sites. 6,726,137 747,573.
  • SOSHABLE  |  WEDNESDAY, MARCH 23, 2011
    [Marketing] 50 LinkedIn Tips, Many of Which are Awesome
    Two things have generated a need to know the site: I’m hiring and it’s turning into a much more prominent marketing tool that businesses can use beyond hiring fresh talent. Perhaps it’s a good thing that I don’t know a ton about LinkedIn. The site has always interested me, but I haven’t had a need or desire to look for a job in the 4 years that the site has grown in prominence, nor have I been involved enough in hiring to use it as a recruiting tool. As a result, I’m promising to learn the site and put more “in&# stories to Soshable.
  • GEOFF LIVINGSTON  |  WEDNESDAY, JULY 11, 2012
    [Marketing] The Big Facebook Screw
    But, increasingly we’re all paying for this, through our mutual funds, our marketing budgets, and the prostitution of our privacy. Image by El Tel63. Since Facebook’s mandatory Timeline conversion and IPO last spring, we’ve been screwed. In what can only be described as the coup d’etat of strategy plays, Facebook got the world and businesses hooked on its network. Then the social network leveraged its monopoly power, and pulled the ultimate bait and switch in history. Facebook implemented its Timeline interface. Screwed Once: Businesses. Screwed Twice: The Street.
  • THE WAY OF THE WEB  |  TUESDAY, JUNE 15, 2010
    [Marketing] Great news for Facebook page security
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious?
  • SOCIALFISH  |  WEDNESDAY, APRIL 8, 2015
    [Marketing] How To Automate Twitter Without Looking Like an Idiot
    As a board member and part of the marketing team, I help organize and promote local networking, volunteer and other alumni-related events for the 24,000+ Wisconsin alumni around Chicagoland. This great post by  Tyler Knudtson  originally appeared here and is reprinted with permission. AUTOMATE IN FAVOR OF ENGAGEMENT – this post will show you how. ————– Confession time. Nearly every thought I have and action I take is the result of a never-ending internal battle between sides of a split personality. Efficiency Tyler vs. Perfectionist Tyler. WASTED.
  • SOCIALFISH  |  MONDAY, FEBRUARY 25, 2013
    [Marketing] What Will Success Look Like?
    It argues for the need for drastic change—a foundational re-orientation of associations from products and internal interests to markets and customers.  VIN’s value proposition of “the largest, veterinary practice in the world” is not a marketing slogan or part of a “messaging” strategy.  In the last month or two, I have struggled with how exactly to start the first chapter of the book I am writing (with significant contributions from Andrea Pellegrino). Should I start with analyses of the new consumer and the changed nature of demand? What does success look and feel like?
  • KIKOLANI  |  THURSDAY, MARCH 1, 2012
    [Marketing] New Facebook Pages with Timeline Design
    One of my Facebook marketing suggestions has always been to like your other Facebook pages with your Facebook pages and make them Featured Likes so visitors to one Facebook fan page will see your other fan pages as well. Last night, I decided to try out the New Facebook Pages with Timeline for my freelance writing page. Facebook plans to change things over on March 30th anyway, so you might as well prepare early for what’s coming, and for pages, there are lots of preparations to be made. Pros: More About Space & Direct Link to Your Website. Pros: The Timeline Cover.
  • WRITTENT BLOG  |  WEDNESDAY, JUNE 5, 2013
    [Marketing] 15 Ways Sharp Content Creators Use (and Don’t Use) Keyword Strategy
    There are ways to direct your energy that make a far bigger impact than others  – and we’ve highlighted the best and worst practices for today’s content marketer: 1. Even the most brilliant content marketing strategy can fall short if you’re not targeting terms that people are actually searching for. Google’s Matt Cutts advises content marketers to write naturally, and worry more about creating something brilliant than how many times they incorporate their long tail keyword. Is it true that marketers ruin everything? Is SEO dead? Not exactly. Don’t: Ignore Jargon.
  • FEVER BEE  |  WEDNESDAY, MAY 25, 2011
    [Marketing] Free Online Community Management Resources On The Web
    This is the most comprehensive overview of premium community platforms on the market today. Bughin & Zeisser, (2001) The Marketing Scale Effectiveness of Virtual Communities. Pitta and Fowler (2005) Internet community forums: an untapped resource for consumer marketers. more recent paper examining the benefits of marketing through internet community forums. Wang and Fesenmaier (2003) Understanding the Motivation of Contribution in Online Communities: An Empirical Investigation of an Online Travel Community, Electronic Markets, Vol 13, No 1. The OC Report.
  • IMAGINE YOUR REALITY  |  FRIDAY, APRIL 13, 2012
    [Marketing] Never let your clients dictate your pay
    Also the time you market your business, network, and do a variety of other business activities isn’t paid for. Recently I was working with a client who had a client that wanted to dictate how much my client would get paid. My client is a self-employed consultant and he has a lot of experience. advised him to not let someone else dictate what his worth and his skills, but to instead insist on what he’s worth. My client ultimately got the pay rate he wanted because he stood up for his skills and experience. Always, always set your own worth and stand with it.
  • IMAGINE YOUR REALITY  |  THURSDAY, JUNE 24, 2010
    [Marketing] How to use different social media sites to follow-up
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? And if your definition of following-up also includes occasionally asking people questions or commenting on something they said, regardless of whether or not you think you’ll do business with that person, posting your follow-up to every site you are on can ultimately be more of a gaffe than a benefit. What about you?
  • KIKOLANI  |  FRIDAY, MARCH 9, 2012
    [Marketing] Fetching Friday – Resources Mashup & Temporal Distortion
    Want to know if content marketing is right for you. Google+ for Business – This infographic has a bunch of marketing points scattered throughout it. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. It starts with blog posts that kill it rather than get killed. But what kills a blog post? Business / Career.
  • SOCIALNOMICS  |  MONDAY, MARCH 18, 2013
    [Marketing] Fashion’s Love Affair with Social Media
    Social Media has become an integral part of every organisation’s marketing strategy. It has revolutionized brands marketing strategies and its approach to engaging with its public’s. Niche and high end fashion brands use Facebook and Twitter to converse with those in the mainstream market place and showcase the brand’s personality in a non-intrusive way. These brands focus their time heavily on creating campaigns that can be broadcast, shared and talked about across YouTube, Facebook, Pinterest and Twitter –who hold 85 per cent of the social media market share.
  • SOCIALNOMICS  |  THURSDAY, MAY 10, 2012
    [Marketing] Bing & Facebook Declare War on Google with Social Search
    Facebook could own this new market of social search, but perhaps, behind closed doors they have been working with Microsoft to partner on developing the social search market. Bing announced today it is changing the search game. As discussed in my best selling book Socialnomics (2009) the ultimate winner between Google, Facebook, Microsoft, Amazon and Apple may hing on which company figures out social search. Social Search: The New Frontier. Microsoft and Bing are going all in on social search and why not? Google has already defeated them on the traditional search front.
  • SOCIALFISH  |  TUESDAY, APRIL 2, 2013
    [Marketing] From the Outside-In: The Path to Relevance
    For most associations, doing the same thing is operating from the inside-out—seeing the world from the perspective of their organization rather than its customers; and organizing on the basis of internal logic—around silos of products and functions rather than market segments, customer challenges, projects or solutions. The inside-out thinking of most associations, and inability to identify and resonate with the things that matter the most to their customers and markets, is a very serious liability. value proposition is the reason customers pick your services over others. If
  • KIKOLANI  |  SUNDAY, MAY 8, 2011
    [Marketing] Lenovo ThinkCentre M90z Review & Chance to Win
    Market Samurai – Awesome keyword research tool. A few weeks ago, I wrote about how I chose products to review , and one of the main reasons I chose to review the ThinkCentre M90z is that I would be able to give one away to a lucky reader. I am excited to say that the time has come! Review of the Lenovo ThinkCenter M90z. First of all, let’s start with my own personal review of this computer. Design. The first thing I absolutely love about this machine is the design. Now I no longer have to be jealous of my husband and his iMac. Tech Specs & Performance. Quirks. Browsers.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Marketing] Connecting 2 the World
    The American Marketing Association, National Communication Association, American Management Association, American Institute of CPAs, and ASTD all have a great influence on organizations. Education, the knowledge society, the global market all connected through technology and cross-cultural communication skills are what this blog and I am all about. skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. Friday, June 20, 2008. On a break. Posted by V Yonkers. at 7:59 AM. comments. Links to this post. Updating new skils. at 6:11 AM.
  • SOSHABLE  |  MONDAY, JUNE 29, 2009
    [Marketing] A Retweet is the Sincerest Form of Flattery
    The Alltop co-founder is a living legend in the world of social media and startups and is a must-follow on Twitter for budding online marketing professionals. Marketers of all levels from the amateur MLM promoter to the likes of Kawasaki and Chris Brogan have embraced the wonderful potential that Twitter offers.  If you’re not on Twitter, you probably aren’t reading this blog post. Read more about Twitter Marketing on this blog. Blast. Listening to Guy Kawasaki is always a joy. First, it was retweeted 25+ times – nothing too surprising there. Share it.
  • TWIST IMAGE  |  TUESDAY, JULY 19, 2011
    [Marketing] Anything You Want
    About one month ago, Pandora (which is only available in the US) went IPO with a market cap worth close to three billion dollars (that is not a typo). We were introduced by best-selling business book author and marketing guru, Seth Godin , in a Westin hotel lobby. just something he would like to see/use out in the market. "I thought it was stupid that the big online record stores wouldn't take my account because I was not distributed by a major record label. marketing guru. What If You Can Have It All? Think about that the next time you ask someone out on a date.
  • KIKOLANI  |  THURSDAY, SEPTEMBER 30, 2010
    [Marketing] 7 SEO Mistakes That Could Harm Your Blog
    First off, outsourcing is a viable option to gain quality content for your blog, help with blog management, and even market your blog through social media. Money talks for many bloggers, and they will often make the mistake of trying to save some cash by hiring lowest priced virtual assistant or outsourcing providers to write their blog content or market their brand online. To learn more about effective Internet marketing, signup for this free 10 week Internet marketing course. This is a guest post by Nitin Aggarwal from Offshore Ally. Keyword Stuffing. Over-Linking.
  • JEFF KORHAN  |  SUNDAY, AUGUST 22, 2010
    [Marketing] The Bright Side of Losing Social Media Privacy
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Thank You Small Business Readers | Main | Social Connectivity is a Human Need » August 22, 2010 The Bright Side of Losing Social Media Privacy From an early age, we have all witnessed countless circumstances that we have deemed unfair. People Talk It used to be that if you were aware of your competitors having a competitive edge because they were not being fully compliant with the law, you just had to get over it.  People talk.  So, as they say.
  • GEOFF LIVINGSTON  |  WEDNESDAY, OCTOBER 27, 2010
    [Marketing] Punk Social Media
    “Anything that Chris Brogan doesn’t do is punk social marketing. Read that carefully,&# said Richard Laermer , author of Punk Marketing. On February 2006, the Sex Pistols — the four original members plus Sid Vicious — were inducted into the Rock and Roll Hall of Fame. Their response : “Next to the Sex Pistols, rock and roll and that hall of fame is a piss stain.&#. The height of disco was the mid 70s. One could say that Andy Gibb gave birth to Johnny Rotten. It’s a time for punk social media. You can see punk tones rising throughout the space. crowd. Think.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JUNE 30, 2008
    [Marketing] Wandering Ink " Blog Archive " How to Prevent Another Leonardo da Vinci
    For the record, I strongly believe in the process of unschooling, however it is completely unsustainable in today’s world and job market to be without a high school diploma. Wandering Ink. About. Photos: TRIUMF. How to Prevent Another Leonardo da Vinci. May 23rd, 2007 Posted in education , intelligence , opinion , science , thought. EDIT: This post has been chosen as a finalist in the 2007 Edublog Awards! Thank you to all its readers! This is how we kill each trait that may yield another Da Vinci: 1. Curiosita (from “How to Think Like Leonardo da Vinci&# ). will solve it?
  • BILL HARTZER  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] comScore Report: Twitter Usage Exploding in Brazil, Indonesia and Venezuela
    percent) rounded out the top five, while countries in Latin America and Asia Pacific represented many of the remaining top markets, including the Philippines (14.8 Top 20 Markets by Twitter Penetration - June 2010. What’s interesting is that an analysis of Twitter usage via mobile for the six mobile markets currently reported by comScore (U.S., million people) accessed Twitter.com in a month via the browser on their mobile devices, outpacing each of the European markets. comScore, Inc. This is an overall increase of 109 percent over last year. million users.
  • JEFF KORHAN  |  TUESDAY, MAY 3, 2011
    [Marketing] How To Be the Solution To the Right Problems
    This is the objective of content marketing - educating your community. When seeking to differentiate their businesses, most companies focus on what they believe they do better than their competition - which is exactly what the competition is doing. This leaves the prospect confused - and a confused buyer will say no - to both companies. The Right Problems Are Invisible . You can be very effective at differentiating your business by being the best at helping your customers understand problems they don't know they have. Where should you look for these problems? . So do you.
  • DIGIGEN  |  TUESDAY, MAY 4, 2010
    [Marketing] Twitter Launches New Embed Feature
    Nevertheless, I thought I would write about both today and with Twitter’s launch of their new embeddable tweets they are going to get a quick note here too. Embeddable features have always been a useful addition to YouTube videos, enabling the dynamic spread of great videos across blogs or other websites. However, Twitter has always had the problem, or we have always had the problem with Twitter, that we need to copy and paste or screenshot a page, to get those valuable tweets which we want to talk about. This is great as it enables quick reference of tweets without any massive effort.
  • SOCIALNOMICS  |  FRIDAY, JANUARY 23, 2015
    [Marketing] Trending: Expedia buys rival Travelocity for $280 million
    Dana Khosrowshahi, President and CEO of Expedia, said in a statement  today that ”Travelocity is one of the most recognized travel brands in North America, offering thousands of travel destinations to more than 20 million travelers per month…The strategic marketing agreement we’ve had in place has been a marriage of Travelocity’s strong brand with our best-in-class booking platform, supply base, and customer service. It was announced today that Expedia has bought their rival travel booking site, Travelocity, for $280 million. Image from consumerist.com . Socialnomics
  • SOSHABLE  |  THURSDAY, NOVEMBER 10, 2011
    [Marketing] Social Media Specialists in SMBs: to hire or not to hire
    This way many business owners get convinced that social media is a very good and cheap marketing method, perhaps even a bit similar to buzz marketing, allowing to be less formal and closer to customers. My friend and colleague wrote on his blog how a perfect marketing department team should look like in a SMB. Social media are no marketing magic. This is a Guest Post by Janek Makulec. Now we all hear really a lot about social media. The thing is that people who don’t have a clue about social media – they hear it too, but they lack a good explanation.
  • GEOFF LIVINGSTON  |  SUNDAY, JUNE 12, 2011
    [Marketing] Can We Change the World?
    Mainwaring advocates for a sea change in capitalist culture towards mandated ethical corporate social responsibility and cause marketing. He advocates for change with We First , and leads by example with his marketing consultancy of the same name. Many times we wonder if we really can change things. Some wish to change all of society, while others want to resolve a specific problem, like education, homelessness, or environmental issues. Passion drives them, but many of us question whether our actions really matter. He advocates for a We attitude instead of a Me attitude.
  • TAYLOR MAREK  |  MONDAY, JULY 6, 2009
    [Marketing] #94: Who runs the boat, For all you diy's, and crunchpad
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Back to the regular show format, though I changed a couple things. Good to be back in the hotseat! Finances : Who runs the boat? Are you the captain of your ship or are you letting someone else run it? Listen to find out.
  • SOCIALFISH  |  WEDNESDAY, OCTOBER 12, 2011
    [Marketing] Crib Notes for #Humanize!
    So we’re getting a ton of buzz about Humanize: How People Centric Organizations Succeed in a Social World , which has been out for only 2 weeks and already made it to #59 in Internet Marketing Books on Amazon. Yeah – we know – huh???) – although we can’t get too excited, those numbers change every five minutes and we’re starting to get obsessive about checking.  So if you don’t have the book yet, please help us out by buying the book ! Which are… Exploring Humanize: Open. Exploring Humanize: Trustworthy. Exploring Humanize: Generative.
  • SPIN SUCKS  |  THURSDAY, MAY 31, 2012
    [Marketing] Government, the Dinosaur, and Finding the Fish
    One of the rules of marketing is, “Fish where the fish are.”. Today’s guest post is written by Ken Mueller. Quick, go get your daily newspaper (you subscribe, right?). Now flip to the back section…the classifieds, and look for the part labeled something along the lines of “legal notices.” I’ll wait. Ok, now you should see a lot of legal mumbo jumbo in small print about your local city or township having a public meeting to discuss budgetary matters and what-not. You check that section of the paper every day, right? And what, exactly, is a newspaper of “general circulation” anymore?
  • MINDJUMPERS  |  FRIDAY, SEPTEMBER 3, 2010
    [Marketing] An Interactive YouTube Campaign By Tipp-Ex | Mindjumpers
    Let me introduce another example of successful use of YouTube advertising that combines these two experiences… Tipp-ex, leader on the European market of correcting products, has created a fun interactive YouTube campaign featuring a hunter and a bear, offering the viewers to choose what ending they want to see by changing the title of the video – thanks to Tipp-ex of course! We can’t get enough of it. The first one lets the audience choose the ending – and the next step– of the video story by choosing different options. You can even try the f word and see what happens.
  • ENGAGING BRAND  |  TUESDAY, NOVEMBER 4, 2014
    [Marketing] 510 – Customer Feedback and Social Media
    The 2014 Parcel Deliveries Usage and Attitude Survey highlighted the need for marketers to start using social media in the customer service context. But how? Today we discuss. Is social media a tool or a sales channel? Should we evolve from ‘online’ to a wider mindset of customer experience? What research shows how the customers view social media as a communication channel. How Just Car Clinic used social media to turn a customer experience around. Is it realistic to use social media as a customer service tool in a 24/7 world? Using YouTube as a customer service tool.
  • JACOB MORGAN  |  MONDAY, NOVEMBER 23, 2009
    [Marketing] The Importance of Stories
    TAGS: greatest job in the world , importance of a story , queensland tourism bureau , story marketing , telling stories This entry was posted on Monday, November 23rd, 2009 at 3:11 am and is filed under Marketing Strategy , Social Media Marketing. dj adelaide now, i want one of those shirts lol and yes, i agree, it was a very good marketing strategy! The whole idea was to give on person the opportunity to be the caretaker for the Queensland islands.  The shirt by itself was absolutely meaningless but the story behind it is what was interesting.  ALL RIGHTS RESERVED.
  • GAURAVONOMICS  |  SUNDAY, JANUARY 30, 2011
    [Marketing] Can You Understand Popular Culture, If You Don’t Consume Popular Culture?
    It’s an existential question because I am ‘the marketer who went off consumption’, turned my back on mass (lowest common denominator) media and traditional (inside-out, push-based, interruption-driven) marketing, and refused to see people as single-dimensional consumers who have only one reason to exist: consume more. Instead, I wanted to explore an approach to marketing that was rooted in a more holistic view of people, as consumers, but also as citizens and community members. The only honest answer is: no, not really. Share this on del.icio.us.
  • THE WAY OF THE WEB  |  THURSDAY, APRIL 11, 2013
    [Marketing] Welcome to the new TheWayoftheWeb
    Then almost 3 years ago, I found myself setting up as a freelancer to provide content and marketing to a small group of clients which has since grown – along with my business which now involves partners and a network of specialists employed on various projects for businesses based in the UK, Europe and America. It needs to feature the insight of everyone involved, and become a hub for growing small and large businesses through effective content and marketing. Now it’s the start of a new era.
  • MINDJUMPERS  |  MONDAY, MAY 30, 2011
    [Marketing] How Ecycler Used Social Media to Enhance Its Business
    Similar Posts: How to Use Twitter As a Marketing Channel. Tweet Ecycler.com is an internet age version of cash for cans concept. Through this website, people who wanted to discard their belongings could do so by posting it to the website. Collectors’ would then arrange to pick it up or get the discarded belongings shipped. Basically the soul of the business here was communication between collectors and discarders. The challenge for the company was to proactively create awareness and start a conversation between collectors and discarders. So a lot of opportunity cost was lost.
  • IMAGINE YOUR REALITY  |  WEDNESDAY, OCTOBER 23, 2013
    [Marketing] What does Just Right look like for you?
    How much time do you have to network, market your business, do sales calls, balance the books, etc? A lot of focus on business is how much you need to grow your business, but one of the problems I find with the focus on constant growth of business is that it doesn’t really factor in what just right looks like. In fact, if anything, it makes growth of a business seem like a cancer, with a constant need to grow regardless of whether that is healthy for everyone working at the business. So what does just right look like? And that brings us to the second consideration.
  • SOCIALFISH  |  THURSDAY, SEPTEMBER 30, 2010
    [Marketing] New Role for Communications Pros
    Yesterday, I helped pick sessions for the Marketing, Membership, and Communications Conference that ASAE is hosting in April. This is the first year for the “Communications&# part (it used to be just Marketing and Membership), and it was really fantastic having members of the Communications Section Council there as experts on the comms side. Honestly, there were some good sessions, and a lot of bad sessions to choose from. think the sessions that were picked are a good mix, though. And I’m hopeful that ASAE will find a kick-a$$ keynote speaker or two.
  • ADAM SHERK  |  TUESDAY, FEBRUARY 23, 2010
    [Marketing] AOL Newsroom: A Model for the Future or Shades of 2001?
    Hitwise Reports News and Media’s Share of Search-Referred Traffic Declining Social Media Dominates 2010 PR Planning, But SEO Increasingly in the Mix Help Haiti: News Sites Promote Ways to Donate { 1 comment… read it below or add one } Chuck March 4, 2010 at 2:12 pm it’s my perception that AOL is going to be dumping heap loads of content on the market, whether written by professional writers or Indian sweatshops in the next few years in order to rank and sell adsense. Are you sure you want to write that article, Dave? Is this a good thing? Done right, I say absolutely.
  • SIMON MAINWARING  |  MONDAY, AUGUST 22, 2011
    [Marketing] Chuck Carey of Troika: How listening and design shape brand storytelling
    We can be brought in to help get a little perspective on what’s going on in the market, what they’re looking to achieve with their business, and how their branding and marketing can help them accomplish those goals. If what we do from the branding, marketing and packaging perspective doesn’t have an entertainment value to it, then it’s completely disconnected from the market we serve.  So that’s incredibly stimulating to us. This week our guest is Chuck Carey of Troika which is one of Hollywood’s top creative branding and design firms. CC: Absolutely.
  • GEOFF LIVINGSTON  |  FRIDAY, AUGUST 12, 2011
    [Marketing] 6 Ways to Right Size that Big Blogger Ego
    Try telling everyone that you are an Internet star in the marketing blogosphere. Since you’re reading this blog, attend something not marketing related like HTML 5, Ruby on Rails, or cloud for the enterprise. Ever find yourself or one of your blogging friends suffering from a case of big blogger ego? Let’s be honest, this happens much more than anyone would like to admit. When you spend all day online with thousands, tens of thousands, or even hundreds of thousands of followers, it can become easy to take everything too seriously. false sense of importance takes hold.
  • DANNY BROWN  |  MONDAY, FEBRUARY 3, 2014
    [Marketing] Yesterday Mortality Caught Up With Me
    Yesterday Mortality Caught Up With Me originally appeared on Danny Brown - Award-Winning Social Media Marketing and Influence Marketing Blog under a Creative Commons license. Yesterday, my beautiful daughter turned two. Like all children that age, she had a wonderful party, attended by family and friends, ate lots of cake, ripped open carefully wrapped presents without a care in the world, and generally had the carefree party that children of that age have. And it reminded me of my own mortality. I had kids late in life. My wife is 32. But you know what? I can’t be sad.
  • WRITTENT BLOG  |  WEDNESDAY, OCTOBER 15, 2014
    [Marketing] 20 Amazing Resources to Learn Copywriting
    Most often, it is the art of writing copy for marketing or advertising. What is copywriting, really? In other words, it’s writing that’s designed to sell. That might seem easy, but believe me, it’s often not. If you’re considering an engaging and rewarding career in the world of copywriting, this list of 20 top resources will help you master the practice: 1. Copyblogger. If you truly want to be good at copywriting, Copyblogger is definitely the right place to start learning. 115,000 people have already benefited from their free, high-quality resources. 2. Kopywriting Kourse. Copywritin
  • VIPER CHILL  |  WEDNESDAY, NOVEMBER 3, 2010
    [Marketing] affiliateSkin, My New Product, is Here!
    affiliateSkin is a creation which came about through my frustration with solutions on the market to build affiliate websites. This software has enabled me to build great looking affiliate websites in minutes, and allowed me to focus on marketing and making money. Everyone knows that the best use of your time for making money online is spent on marketing and conversions. Even expert millionaire marketers spend more time on building these sites than they have to. The solution to my own problem, is affiliateSkin. The real place your time should be spent.
  • DANNY BROWN  |  MONDAY, APRIL 4, 2011
    [Marketing] Review: Use Interviews to Increase Your Blog Traffic by Tim Jahn
    Review: Use Interviews to Increase Your Blog Traffic by Tim Jahn originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. As a rule, I generally don’t have book reviews here. figure there are enough other bloggers that do a far better job than I could, so I pretty much leave the reviews to them. Of course, it helps when the author is someone I respect, and the topic is something that he can speak about with authority because he’s been there, done that. Which The reason?
  • THE RELATIONSHIP ECONOMY  |  SUNDAY, APRIL 21, 2013
    [Marketing] Coy Answers Are No Longer Acceptable
    At the same time these organizations use marketing messages that pretend to want to listen to the customer but when an employee has something to say they are ignored. You are in dialog with your boss or a co-worker with the aim of getting clear direction on decisions about a project or even about your role in a project. So you ask questions seeking answers which would help give you the clarity you need to determine your actions. Sounds reasonable. But how many times do you end up getting vague or coy answers to direct questions? We Need Answers And Integrity. Business as usual is out.
  • JACOB MORGAN  |  MONDAY, AUGUST 13, 2012
    [Marketing] 2012 Digital Workplace Trends Report
    Faster time to market, more engaged employees, and better knowledge sharing were some of the top business benefits that organizations said they were “absolutely seeing” and seeing “quite a lot” of. Every year since 2006 Jane McConnell releases her report on digital workplace trends which is quite an in-depth piece of work. The most recent one clocking in at over 150 pages of information with online survey data from over 456 organizations around the world! Her most recent report looks at both the consumer and employee use of social and collaborative technologies.
  • SOCIALFISH  |  TUESDAY, DECEMBER 17, 2013
    [Marketing] The Power of Targeting
    Related Posts 3 Facts About Fundraising on Social Media Multichannel Marketing For Nonprofits Six social media tactical articles you need to read Nonprofits: The Case for Integrating Email & Social What you need to know about Facebook Ads FB Graph Search – Implications for Brand Pages. This is the fourth post in a series provided for SocialFish by Artie Patel of  Attentive.ly. ————— In our last blog post, we talked about the power of personalization and discussed tips and tricks to sending meaningful messages. Where are they spending their time?
  • KIKOLANI  |  THURSDAY, MAY 12, 2011
    [Marketing] Fetching Friday – Resources Mashup & Cat Yoga
    Making Money Online / Marketing / Online Business. The ultimate guide to Twitter marketing – a huge list of articles and resources to help you learn more about engaging on Twitter. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Great tips! Find out! Personal Development / Productivity. Cat Yoga.
  • ENGAGE  |  THURSDAY, JUNE 26, 2014
    [Marketing] How to Craft Print Vs. Online Headlines
    However, content marketers need to alter their approach when writing for different mediums. What makes a good headline? As you likely know, there’s a difference between writing a headline that works for a print magazine and writing for the web. In magazines, we have the advantage of photos, imagery, a kicker, deck and layout to convey what the article is about. Each of these elements acts as a single instrument in a kind of visual orchestra. When these elements play well together, the effect is a pleasing melody that serves the needs of readers. Twitter links are briefer than that.  .
  • SOCIALIZED  |  THURSDAY, MAY 13, 2010
    [Marketing] Facebook: Too Big to Fail
    In June, 1990, the FTC launched a probe into allegations that Microsoft and IBM were colluding to corner the PC software market. billion and a market cap of over $250 billion. You have to wonder why the Obama administration isn’t hinting at a bailout for Facebook in the event that the social network’s latest privacy kerfuffle threatens the very vitality of the global poking grid. There are Facebook user protests and even predictions that this will cause a mass exodus of users and the eventual shuttering of Facebook as a going concern. But ultimately, what will change?
  • SHIFT DIGITAL  |  TUESDAY, SEPTEMBER 4, 2012
    [Marketing] 7 Habits of Expert Analytics You’re Probably Missing Out On – Part 3 of 3
    At this point you should have a basic understanding of how analytics can benefit your organization and how and what to look for when it comes to analytics and even some basic marketing concepts. Here is the third part of my three-part series on 7 habits of expert analytics you’re probably missing out on. Just in case you missed it, here is  part one and part two. Habit 5: Seek first to Understand, Then to be understood. One of my favorite examples is bounce rate. In this example, we’ll pretend you have two pages on your website. Which page is better? Which page needs work?
  • SHIFT DIGITAL  |  WEDNESDAY, OCTOBER 10, 2012
    [Marketing] Come Visit SHIFT Digital at @PubCon 2012 in Las Vegas October 15 – 18
    Supported by some of the biggest names in social media, Pubcon offers conference attendees a look into the future of technology and digital marketing.  . Speakers this year include: Dr. Robert Cialdini: Robert, also known as the godfather of influence, is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. Make sure you stop by the booth and say hello if you’re also attending.  If you’d like to arrange a one-on-one meeting, please contact him directly at kirk@shiftdigitalmedia.com. What is Pubcon?
  • LOUIS GRAY  |  THURSDAY, MAY 19, 2011
    [Marketing] Linktamer: Coming Soon to Find Your Best News Links
    Disclosures: As noted often, I am vice president of marketing at my6sense, focused on personalization of news and social streams, much like Linktamer's future mission could be. While we're on the topic of personalization and filters. there's a new project called Linktamer currently under construction that looks like it could be a Web-based tool to find the most interesting stories from your feeds based on your interests, relying heavily on your direct feedback to stories, and the tags describing them. Looking forward to seeing this one develop. RSS Relevance Linktamer
  • SPIN SUCKS  |  WEDNESDAY, MARCH 2, 2011
    [Marketing] Three Things They Don’t Teach You in Business School
    Yes, I’ve learned about marketing, HR and management theories, a dibble-dabble in finance, but there are three main ideas that have been presenting themselves to me as I reach my half-a-decade-mark that I would like to share with you. Persuasion.  I am learning that everything we do is sales.  No matter what type of job you have, sales is sales is sales is sales.  On a daily basis, I persuade my boss why my marketing strategy for client A is the way we should go.  I sell new innovation ideas to clients who have trouble looking outside of the box.  Passion. 
  • SOCIALFISH  |  THURSDAY, SEPTEMBER 16, 2010
    [Marketing] Prezi just got even cooler.
    60 Tips for marketing your social media. Have you tried Prezi yet? Check out some of ours: Three is the Magic Number. Listening Effectively. Truth and Authenticity in the Digital Age. 30 Social Tools in 30 Minutes. Prezi has just announced that you can now have up to ten people working on a Prezi at the same time, as well as one person in the group presenting to the others. Here’s how (video embedded below).  I can’t wait to test this out. Die, Powerpoint, die!
  • CONVINCE & CONVERT  |  WEDNESDAY, FEBRUARY 20, 2013
    [Marketing] The Best Social Media Advice I Learned in Kindergarten
    In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about LinkedIn’s recent marketing program whereby they sent emails to members announcing their profiles were in the top 10%, 5%, or 1% of all profiles viewed. As a marketing tactic, it’s an interesting case study. The Best Social Media Advice I Learned in Kindergarten is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Social Media Controversies Addressed, Fresh Each Week. excellent coverage about it from LinkedIn consultant Andy Foote ). ”).
  • T2 SOCIAL  |  TUESDAY, APRIL 29, 2014
    [Marketing] Turning Big Data Into Smart Data
    If you’re wondering what exactly a content strategy is, and how it differs from content marketing, click here. Your content marketing is the process of leveraging that connection in order to acquire new customers. For the first time in the history of marketing and advertising, we do not need to wait for a campaign to conclude in order to see our results and optimize a program for better performance in a future campaign. Big data is an exciting concept and we hear a lot about it, but we need to get our data working towards achieving business goals. Content Strategy.
  • JACOB MORGAN  |  THURSDAY, FEBRUARY 11, 2010
    [Marketing] Enterprise 2.0 and Social Media: Improving Your Processes vs.
    TAGS: changing processes , company change , Enterprise 2.0 , improving operations , improving processes , improving vs changing , revolutionizing operations , Social Business , social media This entry was posted on Thursday, February 11th, 2010 at 3:05 am and is filed under Enterprise 2.0 , Social Business , Social Media Marketing. Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Enterprise 2.0 If you were an executive at a large or mid-sized company, which would you prefer (or would want to hear)? What changes are some of the tactics. 
  • TWITIP  |  MONDAY, MARCH 15, 2010
    [Marketing] HOW you are Communicating is Almost as Important as WHAT you are.
    mixed marketing communications firm based in Southwest Florida. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Samantha Scott @GetPushing Samantha is the Grand Poobah (President) of Pushing the Envelope, Inc. HOW you are Communicating is Almost as Important as WHAT you are Communicating. Most users of Twitter and other social media sites would agree that it’s about communication. What does that mean? Are you doing that – exchanging thoughts and opinions? Not very much.
  • ARI HERZOG  |  TUESDAY, AUGUST 30, 2011
    [Marketing] When Twitter Suspends Your Account
    Ari Herzog provides social media marketing and editorial services to the nonprofit and public sectors. Uploaded with Skitch ! When Twitter suspends your account, you will not be offered gift cards. Twitter phishing continues. You are warned! Thank you for reading! If you are inspired to add a comment with your thoughts, please visit When Twitter Suspends Your Account in your browser. Related articles you may enjoy: When a Blog Has Its Own Twitter Account. Why My Twitter Account is Brand New – and What it Means for You. How to Delete and Send Twitter DMs in Bulk. by tammikibler.
  • MINDJUMPERS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Marketing] Youtube Makes Interactive Gallery
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Tips for Making a Consistent Social Media Effort Social Media Marketing Policies and Education: The Employee Perspective » Youtube Makes Interactive Gallery Posted by Anne Herngaard Sep 8th, 2010 Tweet You may remember Youtube’s user-generated film project called Life in a Day which I wrote about earlier this summer. As a smart way of showing all the footage, Youtube has created an online interactive gallery on their channel.
  • SOCIAL MEDIA CITIZENS  |  MONDAY, FEBRUARY 15, 2010
    [Marketing] Brand influence vs Consumer influence – Who will win the fight.
    It’s the technology in the hands of almost ALWAYS CONNECTED PEOPLE that make it so powerful.” by Harvey Blume Find On Facebook Fan Page SMC Co-Founders Of: Visit SOCIAL MARKETING FORUM   SMC support: Lifestream #Wall Street : Money Never Sleeps - has anyone seen it yet? Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Brand influence vs Consumer influence – Who will win the fight? February 15th, 2010 by Giedrius Ivanauskas Leave a reply » Share The power of the consumers in social media can be deceiving.
  • TWIST IMAGE  |  FRIDAY, OCTOBER 3, 2014
    [Marketing] Was Eleven Years Of Relentless Blogging Worth It?
    As a marketing professional, I used blogging as a gateway to share my ideas. To let the world know how Twist Image likes to think differently about what marketing is. Some take it for granted, in terms of publishing little more than marketing pap that clogs our feeds and provides no value to the reader. What''s going to capture their attention will not be a one thousand words piece on marketing (like this), but a funny and cute picture (or video) that they can quickly share. Let''s keep pushing the boundaries of marketing. content marketing. Thank you.
  • KIKOLANI  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] The Case For and Against Popup Opt-In Forms
    There have been several plugins built for WordPress, and designs by email marketing services available to manually install a popup form to greet visitors to your website asking them to subscribe to a newsletter or mailing list. We only have the form show a single time (the first visit) and we make a cool offer (free Twitter marketing video tutorial). Blogging is a beautiful mix between static and dynamic content, great design, and insightful marketing practices. Gerald Weber of Search Engine Marketing Blog and the Bad Ass SEO Blog Contest. The Survey. Michael.
  • SPIN SUCKS  |  MONDAY, AUGUST 15, 2011
    [Marketing] Niches, Starfish, and Circles: The Potential of Google+
    Everything from obscure music to old TV shows and books can now be found with relative ease, creating new markets for our niche interests. Today’s guest post is written by  John Fitzgerald. The concept of Google+ Circles is not a revolutionary one. Many of us already use digital tools to segment our contacts and the information we share with them, including multiple email addresses, Twitter accounts, and Web sites. We share different content on LinkedIn than we do on Facebook or on Twitter. Google+ makes segmentation easier, but do we need it? The Long Tail, Niche Interests, and Circles.
  • KIKOLANI  |  MONDAY, DECEMBER 8, 2014
    [Marketing] Simple and Affordable Resources for Creating a Website
    You will find gigs for logo design , video creation , content ideas , local business marketing advice , and pretty much anything else you can think of. There are a lot of myths that hold people back from creating their own website. You have to sign up for a ton of services. You have to learn how to design and code, or hire high-end consultants to design and code. You have to spend hundreds a month. Fortunately, none of these are true for those who are looking for something simple. Hosting. They offer free web hosting when you register a domain with them for three years. Website Design.
  • TECHIPEDIA: TAMAR WEINBERG  |  FRIDAY, AUGUST 22, 2014
    [Marketing] How to Rock Your Social Customer Service
    It’s why I created Real Time Email back in 2013; the ubiquity of brands’ presence (in an almost distinctly marketing capacity right now, which is changing, however slowly that may be) on social media means that people will b h and moan about you and you’ll have no choice but to engage. Social media has changed, and those social media marketing tips you’re looking at me to give you advice on do not work anymore. Ever wonder how to manage the constant flux of customer service complaints (or praises) via social media? And I want to help you do the same.
  • BILL HARTZER  |  TUESDAY, MARCH 5, 2013
    [Marketing] How to Make Money from Your Social Media Influence
    You have even tried just about every internet marketing “fad” that seem to pop up over and over again. You spend a lot of time online. If you are like me, you have tried a lot of various methods to make money online. You spend time creating a website or creating some sort of ebook (which ends up being a downloadable PDF file), and you do something magical to get all sorts of visitors (thousands of visitors, of course) who want to download it, try out the unique “method” of making money online. So, what gives? Well, it may not be because you’re not putting in the effort. Social Media
  • SOCIAL MEDIA CITIZENS  |  THURSDAY, JULY 15, 2010
    [Marketing] The Social Network – the story of Facebook
    It’s the technology in the hands of almost ALWAYS CONNECTED PEOPLE that make it so powerful.” by Harvey Blume Find On Facebook Fan Page SMC Co-Founders Of: Visit SOCIAL MARKETING FORUM   SMC support: Lifestream #Wall Street : Money Never Sleeps - has anyone seen it yet? What do you think about the idea to make a film about Facebook? Previous Entry: Are you here to make friends? You can leave a response , or trackback from your own site. Advertisement blog comments powered by Disqus Top Videos Previous Entry Are you here to make friends? Valid XHTML 1.0 Transitional | Valid CSS 3
  • SOCIALFISH  |  SUNDAY, MARCH 27, 2011
    [Marketing] Rant alert: get rid of unwanted Bacn
    Note to certain conferences that shall remain nameless (because it’s many of those that I have presented at in the last 3 years) – if I am a speaker at your conference, that does NOT give you permission to add me to all of your spam exhibitor/vendor/promo/marketing lists. Hat Tip to Dave Larson for the fab infographic below. This is a huge pet peeve of mine.  I will ruthlessly report all of those emails as spam, even though I know it’s like emptying the ocean with a sieve. Really I would.   If your stuff is worth it, it will find me and I will find it.
  • JEFF KORHAN  |  TUESDAY, JULY 20, 2010
    [Marketing] Real-Time Social Media Search Analytics - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Blog Banner Blues | Main | The Social Media Convergence Strategy » July 20, 2010 Real-Time Social Media Search Analytics SocialMention is a a real-time search platform that can help you to monitor your small business brand or personal online presence so that you make them even better.   That indeed is one of my objectives with my social networking and marketing.   Personally, I recommended subscribing to the feed on your reader. 
  • CONVINCE & CONVERT  |  THURSDAY, JANUARY 15, 2015
    [Marketing] ProofHQ
    The online proofing tool of record for project managers, creative directors, designers and agile marketing teams at agencies and brands alike. Visit proofhq.com and learn how you reduce rework by 59%. yz (Hidden) Content Pros Sponsors
  • KIKOLANI  |  MONDAY, FEBRUARY 14, 2011
    [Marketing] Prepare Your Website for Geolocation with WordPress
    This is a guest post by Lorna Li , Founder & Editor in Chief of Green Marketing TV. It is the newest way to draw customers through your door, but is your business ready for geolocation? If you feel overwhelmed by people battling for mayorships or checking in to earn badges, not to worry – we will walk you through the basics of using geolocation on your website or blog and how to prepare your business for the new service! How does Geolocation Work? Start Using Geolocation for Your Blog or Business. You can find a theme for almost any business. Introducing Geolocation to Your Website.
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