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  • CONVERSTATIONS  |  THURSDAY, JULY 31, 2014
    [Marketing] The Steps From Business Owner to Franchise Owner
    Marketing is defined for you. 'In a report for the International Franchise Association (IFA) by IHS Global Insights, franchises outpaced the growth of other business sectors in 2012. They estimate that there will be more than 750 thousand franchise locations by the end of 2013, a 1.4 percent increase. If you’re considering moving away from small business ownership and buying a franchise, this might be the time to capitalize on the franchise growth trend. Make sure this is a good move for you by doing your homework and understanding the inner workings of owning a franchise. L.I.F.T.
  • CONVERSTATIONS  |  MONDAY, JUNE 16, 2014
    [Marketing] How Often Should I Blog? (A Truth)
    Blogging as a Business is providing content on a site, building traffic, and either selling advertising or doing affiliate marketing. 'The question, “How Often Should I Blog?” ” comes up daily. There is a large variety of answers – many of which are good answers, even though they’re different. With so many ways and reasons for blogging, let’s set a few parameters for this piece: To begin, let’s put the practice of business blogging into two large buckets. Blogging as a Business and Blogging for a Business. The Blog IS the Business ). At least.
  • NOWSOURCING  |  TUESDAY, MAY 31, 2011
    [Marketing] The Future of Square
    It would not be surprising, because the company seems to have a good handle on the market.  Many businesses place a minimum on the amount a retailer has to spend while using a credit card.  This is because on small purchases, it can cost merchants up to 50% of the retail cost.  However, it is likely that in the near future an increasing amount of small businesses will be finding a new solution for credit card payment.  In fact, several small businesses around the country have already turned to mobile payments start-up Square as their answer for credit cards.  Credit. Credit. Credit.
  • T2 SOCIAL  |  SUNDAY, JUNE 8, 2014
    [Marketing] 5 Important Google Analytics Reports and Features (That Most People Overlook)
    Generally, most social media marketers will be familiar with the value of monitoring Trackbacks in Google Analytics, but the average user might not even be familiar with what a Trackback report is, and why is can be so useful to, once again, building a more effective content marketing strategy both on and off of our websites. The post 5 Important Google Analytics Reports and Features (That Most People Overlook) appeared first on t2 Marketing International. Google Analytics reports come in all shapes and sizes. Secondary Dimensions. Screenshot taken 6/6/2014. Trackbacks.
  • TWIST IMAGE  |  THURSDAY, MAY 3, 2012
    [Marketing] The Business (To Business) Of Social Media
    The best business to business sales are done through relationships, testimonials, white papers and general content marketing (unless you're in a highly structured, regulated and procurement driven process, but there is still an opportunity to leverage social media). content marketing. "Why aren't there more case studies of business to business organizations using social media?" " I get asked this question all of the time. The truth is that most people are not looking hard enough. The opportunities are everywhere. Are the consumers there? Speaking of LinkedIn. brand.
  • ENGAGING BRAND  |  WEDNESDAY, OCTOBER 14, 2009
    [Marketing] Evolve.Don't Wait to Change - The Engaging Brand
    Ed Hardy Shirts on Show 300 - Facebook Marketing spyseo on Show 300 - Facebook Marketing Small Business Answering service on Putting the Wow into Customer Service Small Business Answering service on Customer Service and the Fred Factor Krishna De on Show 300 - Facebook Marketing LOGO DESIGN on Whats Missing in Your Logo? Show 301 - How Risky is Risk Show 300 - Facebook Marketing Show 299 - The 24 Hour Customer Do we need a new style of citizenship? then it is the leaders that should be changed! then it is the leaders that should be changed! Engaging Brand Podcast
  • WWW.NUSPARKMARKETING.COM  |  SUNDAY, OCTOBER 24, 2010
    [Marketing] Social Media Lead Generation for B2B
    Marketing Solutions for Web 2.0 and Beyond Home Capabilities About Us Our Principles Benefits Our Team Search Marketing Media Buying Services Marketing Strategy Map Strategic Development Social Media Get More Visitors Get More Leads Marketing Automation Analytics Integrated Plan Brainstorm Intro Packages Our Blog Resources eMarketing News Ebooks Landing Page Help Content Strategy Lead Nurturing ROI Calculator PayPal Join Us Experience Marketing Automation Testimonials Client Experiences Contact Us Buy Our eBooks! Only $5.00 link] ? link] ? It exists.
  • KYLE LACY  |  SUNDAY, JUNE 29, 2014
    [Marketing] 8 Powerful Leadership Lessons from @ScottDorsey
    As many of you know, Scott Dorsey has officially left as CEO of the Salesforce ExactTarget Marketing Cloud. 'I’ve been meaning to write this post for the past couple of years and I finally had a reason to do so. He is turning over the leadership reigns of the company he co-founded over a decade ago and is leaving a lasting legacy on the people who have had the immense opportunity to serve with him… which is the whole point of this post. The story begins in a difficult time in my life… the first lessons starts there. Take time to mentor the younger generations.
  • CREATIVE RAMBLINGS  |  MONDAY, JULY 29, 2013
    [Marketing] 5 great articles you may have missed (July 22-28 2013)
    'Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. magazine, Flipboard magazine, and Google+ Community. Any articles you have read and liked recently? Share the links in the comment section below. Great Resources Social Media best articles of the week
  • DIRECT MARKETING OBSERVATIONS  |  MONDAY, JUNE 21, 2010
    [Marketing] Monitoring “G”
    would volunteer that a bit more is required than that; but see what we, as marketers and managers of brands have to put up with? I was pulling some info about tomorrow’s # hashtag social media host Shel Holtz when I came across a video on his Posterous page about Gatorade’s  brand monitoring war room. The video is well done and I love how they are investing time and effort in polishing and managing the brand via a social media war room. But it was the comment below the video that bothered me. ooohhhhhh amazing !! You check the stats? of your websites ??? Sooooo impressed !
  • SOSHABLE  |  FRIDAY, NOVEMBER 30, 2012
    [Marketing] Buffer App has a Brand New Share Button, Adds Facebook Analytics
    Now not only is Buffer helping you with your time management, the ability to remain social when off-duty, it also allows your online visitors to share your content easily while you use the data to tweak your Social Media Marketing strategy. Anyone who knows me knows that I am a huge fan of the scheduling, posting and time managing tool Buffer. The app has been a terrific addition to my smartphone and the web-based Dashboard interface makes rearranging what you want to share when super easy and efficient. Will Buffer become the Social App to Rule Them All?
  • KIKOLANI  |  FRIDAY, SEPTEMBER 3, 2010
    [Marketing] Fetching Friday – Resources Mashup and Two Corgis
    How to send updates to Facebook fans based on their location – great tip for local marketing! Using Facebook like to market your business – what do you need to get people to “like&# you and to keep from un-liking you, 10 top Facebook pages and why they are successful – a case study of awesome Facebook pages. crucial keyword types for link prospect querying – covers marketing defining keywords, customer defining keywords, product / category keywords, and more. Mailing Lists / Making Money Online / Online Marketing. The Resources Mashup.
  • NOWSOURCING  |  THURSDAY, MAY 8, 2014
    [Marketing] A Great Infographic is Only as Good as its Story: An Interview With Alex Kenemer, Head of Research
    ” That is the traditional broadcast marketing way of thinking– Free entertainment, but you must sit through advertising. Due to a bad track record in marketing, they’ll let us pull out all the stops and without fail, those are always our best infographics. 'When you look at an infographic, the first thing you see is a compelling design. Once you’re past the appealing visuals, there has to be a compelling story and quality research that’s truly the backbone of the infographic. And that’s not really much of an exaggeration. So where’s the medium?
  • SOSHABLE  |  SUNDAY, APRIL 29, 2012
    [Marketing] SEO For Small Businesses – An Overview
    When you have a small business, chances are that you will not pay attention to a social marketing aspect known as search engine optimization or SEO. It is a cost-effective marketing tool. You will receive and enjoy the marketing benefits without exceeding the company budget. The concept of SEO is ideal for small businesses as they usually cater to specialized niches. As these businesses do not have the hassle of bureaucratic interference, they can adapt to change, connect and respond to their consumer base easily. What is SEO? Benefits of SEO. Here are a few of them.
  • TWIST IMAGE  |  MONDAY, JANUARY 21, 2013
    [Marketing] Three New(ish) Trends In Digital Media
    Pushing this trend forward will be the increase in influence marketing. influence marketing. Life after Facebook , Twitter , Instagram and YouTube ? Can't imagine it, can you? There are a handful of new social media tools, channels and applications that could be giving way to newer ways in which consumers connect. Not just to one another, but to brands as well. One thing is becoming increasingly clear, startups are coming up with new and fascinating things to do with technology and it is making its way into a newer way to think about how we're all connected. Match Game. content.
  • DIGIGEN  |  WEDNESDAY, MARCH 3, 2010
    [Marketing] Cool Stuff: Philips Cinema and Parallel Lines
    Carousel is embedded below. Beautiful. The video for Parallel Lines is set to go live this Friday, but there are previews going on on the Philips Cinema channel. have just viewed and it looks stunning, thoroughly wetting my appetite for more. Link Here to Philips Cinema Facebook Page Posted in cool stuff | Tagged carousel , cool stuff , parallel lines , philips blog comments powered by Disqus « One to Watch: TheBlogPaper.co.uk Dan on A New Focus on Social Business Strategy. Powered by WordPress and Hybrid
  • DIGIGEN  |  SUNDAY, MARCH 7, 2010
    [Marketing] Real Life, Real Time: The Blind Camera
    Real Life, Real Time is a lovely description of this camera which allows you to press a red button to take a photo as you would like any other camera. The neat twist on this is the fact that the camera will then present you with an image which has been uploaded by someone else at that moment in time on the web. absolutely love the idea of this although slightly freaked by whatever photo could end up being delivered to your phone. am presuming there is some filter, I pray there is some filter. By the way, the review and article from Wired is superb. Have a read here.
  • DIGIGEN  |  TUESDAY, MARCH 23, 2010
    [Marketing] The Aggression of ASAP
    For those on mobile phones its immediately capitalised, but there is surely no reason to be that aggressive in emails when a simple lighter touch asap would do. Too many times I get emails from people with the demanding ASAP even though they sit merely a few floors or desks away. If its that ASAP why don’t you come and ask me for it. I’m petitioning for the much less aggressive &# Whenever You Are Ready&#. Even when this is shouted as WYAR there is no way it can sound aggressive, wyyyyyyyyyyyyyyyyaaaaaaaaaaaaaaaaaaaaaarrrrrrrrrrrrrr its to jovial too. Problem solved?
  • DIGIGEN  |  TUESDAY, JUNE 22, 2010
    [Marketing] Challenge Nike: Nike 78
    Its a really interesting melting pot of ideas and Creative Review highlighted the Knitted Nikes – Knikes perhaps? Dan on A New Focus on Social Business Strategy. Powered by WordPress and Hybrid
  • CHRIS BROGAN  |  THURSDAY, JULY 15, 2010
    [Marketing] Social Media is Not a Vocation
    guess when they’re saying it, they’re saying “social media&# the way others say “marketing.&# I’m a publisher here, as well as community manager and marketer, I guess. New Marketing Labs is a digital marketing consultancy. Third Tribe Marketing is a membership community. My friend, Lesley Aveyard from the UK pointed something out to me the other day when she was listing an event. The site LinkedIn doesn’t list “Social Media&# as one of its vocations or categories. Social media isn’t a vocation. We know this.
  • DIRECT MARKETING OBSERVATIONS  |  THURSDAY, APRIL 12, 2012
    [Marketing] On Social Media Tools, Noise, and Experience
    friend of mine, Mack Collier, earlier this month wrote a blog post on whether  marketers should use social media personally before they use it professionally ? I was driving through the Florida Everglades last week when I thought, “How in the hell does someone survive and get around out here in this vast expanse of nothingness?” ”  Which made me immediately draw a relation to the water that surrounds the glades being the internet so to speak, and the wispy reeds of sea grass or whatever the hell it is, being your customers or users of the internet. Not at all.
  • DIRECT MARKETING OBSERVATIONS  |  TUESDAY, JUNE 15, 2010
    [Marketing] The “other” types of social media users
    Still others leap and never land-To me those people are not really into it for the right reasons; they are the marketers, agencies, advertisers and companies that are trying to capitalize on all the buzz that they’re hearing. This is such a transcendent time isn’t it? I’ve been thinking a lot about how people use social networks and why. We have talked a lot about digital natives, immigrants, early adopters, lurkers and what not, but there is another group I’ve been tinkering with that I can easily add to the mix. Joiners. Blindfliers. They’re excited.
  • BARE FEET STUDIOS  |  THURSDAY, MAY 6, 2010
    [Marketing] Cam Conversation: Business Travel to Hawaii, NextLevelHI, Facebook.
    Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Gossip 2.0 , News , Tech Tools , Video > Cam Conversation: Business Travel to Hawaii, NextLevelHI, Facebook Privacy Cam Conversation: Business Travel to Hawaii, NextLevelHI, Facebook Privacy by Roxanne Darling on May 6, 2010 Here is the next installment in my web cam conversations with you. am experimenting with the new uStream Producer “desktop application.&#
  • KIKOLANI  |  WEDNESDAY, DECEMBER 29, 2010
    [Marketing] 5 Things to Be Careful About When Driving New Traffic to Your Blog
    Thus, the marketing coordinators of such projects strive for creating a community of existing fellow users or project contributors and attracting more new visitors to the company or creative group website. Sure, there are a lot of SEO and Social Media Marketing tips on the Internet, but they usually tell you what to do. There are, however, sources to beware of – you shouldn’t deal with websites offering warez or any other illegal content or those, which do unapproved email marketing (those sites usually get blacklisted in spam data bases). Beware of Spamvertized Comments.
  • CONVINCE & CONVERT  |  TUESDAY, SEPTEMBER 21, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    link] cemil gunel RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One [link] [link] cemil gunel RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One [link] [link] Email Marketing Talk Social Media Monitoring Tools – How to Pick The Right One [link] #socialmedia [link] socialmedia247 Social Media Monitoring Tools – How to Pick The Right One [link] #socialmedia: Social Medi… [link] #socialmedia [link] Volker h. She specializes in social media strategies that lead to actionable plans to achieve real world objectives. Thanks!
  • SOCIALFISH  |  MONDAY, JANUARY 17, 2011
    [Marketing] Risk Management and Open Community: More Similar than You Think
    But one constant thread is that “reputation management” is now everyone’s responsibility – not just the marketing and public relations personnel. To decide what to write for my monthly SocialFish post, I used free association to relate risk management to social media. discovered a link between creating a social open community and a risk management community. There is only so much you can say about social media risks, although I keep hearing the same questions and concerns. Risk management is also everyone’s job – not just the person responsible for risk management.
  • DIRECT MARKETING OBSERVATIONS  |  WEDNESDAY, MARCH 16, 2011
    [Marketing] Socially empowering your employees-What’s taking so long?
    We talked about empowering their employees to engage in outbound social media marketing- That’s a fancy sentence for basically letting your employees tweet and share things about the company on company time.  .  . We talk and write about the ways to grow a business using social ALOT. Companies are obsessing over it. Even the really really big companies want to harness the promise of the prospect, the power of the existing customer and the potential of repeat business-All using social media. Yesterday, I was talking to a manager of one of those really really big companies.
  • DIRECT MARKETING OBSERVATIONS  |  FRIDAY, FEBRUARY 19, 2010
    [Marketing] Social Sales: Caveat Emptor
    That paragraph comes from a post I read this morning from Adam Singer about digital marketing not scaling in which it struck a nerve that had deadened for me as of late. Further, they made him feel part of an inhuman process.  He felt rushed by the experience, felt like there was a lack of personalization and their representative didn’t really grasp the intricacies of SEO, social media or even their brand. What’s my point here? Bottom line- Sales people need to know their shit. Especially in the social media space. You better be walking it as well. Caveat Emptor.
  • FEVER BEE  |  MONDAY, DECEMBER 6, 2010
    [Marketing] The Definitive Guide To Monetizing Your Online Community
    The secret is to avoid the obvious routes (advertising/affiliate marketing) and focus on adding value to the community. flourishing second hand market in seconds. Many people and organizations are beginning to make great money from their online communities. Charge for membership. By far the easiest, pack your community with added value and charge for membership. This means less members, more dedication and a budget to do cool things.    Advertising. By far the most common. Find companies that want to sell products to your members and charge a fee for promotion. Events.
  • WEB METRICS GURU  |  MONDAY, AUGUST 29, 2011
    [Marketing] Take me to the SONAR.ME
    Links – Using specialized links on Twitter and live marketing to track marketing effectiveness. I spent 3 hours tonight learning a bit more about SONAR.ME at SONAR’s headquarters in Chelsea, NYC. Sonar.me is a iPhone/iPad application that allows you to check in to a location in Foursquare, Twitter and Facebook, all at once. In addition, it has the ability to cross-relate your check-in with other people you may be connected to on your social graph, or should be connected to. uses an analytics platform called Mixpanel to manage much of it’s Analytics ([link].
  • SOCIAL MEDIA STRATEGERY  |  SATURDAY, MAY 2, 2009
    [Marketing] “I want a Twitter for All the Various Parts of the Government”
    If that means getting every Government agency department and agency tweeting, that’s ok by me, as long as they’re doing it to be helpful and not to check a box, or to market themselves, or to help someone leave behind some sort of legacy. Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Miscellaneous Personal Prof. Development Social Media “I want a Twitter for All the Various Parts of the Government&# Sun, May 3, 2009 Government 2.0 happen. 
  • KIKOLANI  |  TUESDAY, MAY 31, 2011
    [Marketing] How to Blog About Trending Topics
    There are niche markets for every topic. This is a guest post by Fletcher Thompson. It is easy to forget that a blog is out there for everyone to read, when you’re writing it from the protection of your desk in your own home (or parents basement if we want to perpetuate stereotypes). It will be read. That is, if you know how to write content that people will want to read or that is likely to be found by a search engine. Knowing how to accomplish those two things is a big step in growing readership and increasing traffic to your blog. Find Connections. Photo Credit. Think Creatively.
  • KIKOLANI  |  THURSDAY, JUNE 9, 2011
    [Marketing] Fetching Friday – Resources Mashup & Manhattan Timelapse
    Making Money Online / Marketing / Online Business. The ultimate guide to Facebook marketing – over 50 great articles on using Facebook including setup, privacy, contests, selling, ROI, and much more. This video was shared with me by Lorna Li of Green Marketing TV. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Writing. How good is yours? character traits of top bloggers – what you need to be a successful blogger.
  • ABSOLUTE PA  |  FRIDAY, NOVEMBER 26, 2010
    [Marketing] Blogging: The Complete Blog Post Checklist
    blog can be a fantastic marketing tool for the reasons listed above and plays an important part in a company’s brand and image. There are so many blogs littered with spelling mistakes, badly formatted or not optimised to take advantage of the marketing and SEO opportunities available. call to action is a direct request to do something – a marketing approach designed to form the steps toward a purchase of a product or service. There’s no denying it, business blogging is big. share insight and become an authority in your industry. photobucket/chstew52.
  • TWIST IMAGE  |  SUNDAY, APRIL 14, 2013
    [Marketing] Is There A Science And Repeatability To Things That Go Viral?
    Campbell Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania. digital marketing. 'Episode #353 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. His formal title is the James G. The truth is that Jonah Berger is making all kinds of a ruckus with the recent launch of his business book, Contagious - Why Things Catch On. What used to be an unknown is something that Jonah claims can be formulated and repeated. He''s a fascinating individual and I think you will truly enjoy this conversation. blogging.
  • TWIST IMAGE  |  FRIDAY, MARCH 18, 2011
    [Marketing] Why We Should All Respect The Internet (Just A Little Bit More)
    The argument seems to delve too deep into the minutia of networked markets instead of looking at it from a more holistic perspective: when anybody can publish anything in text, images, audio and video for free to everyone else in the world (and in a place where people can share, collaborate or mash-up that content), the ability and opportunity to change the world is (very much) present. The debate about the value of the Internet swells up every now and again. People like Nicholas Carr argues that the Internet is making us stupid (see: The Atlantic - Is Google Making Us Stupid? ). google.
  • JACOB MORGAN  |  SATURDAY, JULY 24, 2010
    [Marketing] Implementing Enterprise 2.0 at Intuit, Part Five: Operational Impact and Lessons Learned
    Now just a few months later, there is a project fully resourced and in market.”. time to market with E2.0 This is part five (and the final part) in a multi-part series on how Intuit is implementing Enterprise 2.0 within their organization.  The largest operational impact that Intuit realized was the speed in which it was able to go from idea concept to putting something in the customers hands.  Prior to any type of E2.0 initiatives it took Intuit around 13 months to come up with a product idea, build it, and put it into the hands of the users.  After their E2.0 Mediawiki.
  • WHAT SPINKS THINKS  |  THURSDAY, AUGUST 6, 2009
    [Marketing] These views are my own…
    The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals These views are my own… Employees = Kids …and do not represent that of my employer. This line shouldn’t exist. Read this. It’s Seth Godin) Back? or did you cheat?) So your employees are supposed to identify with your brand and represent it well.  I think we can agree on that. Now let’s look at it from another angle.  Your employee identifies with your brand, wants to personally represent your brand, but you distance yourself from them? So, be transparent. honest. Right?
  • BRASS TACK THINKING  |  THURSDAY, SEPTEMBER 4, 2014
    [Marketing] My Leadership Philosophy In A Nutshell
    The truth about leading in business or marketing today? You have to be prepared to put aside everything you  think you know and respond to what the market is telling you. You have to be watching the movement in the market in regard to the competition, M&A, how business needs are changing…and be willing to change right along with them. Marketers tend to be incredibly risk-averse, finding the “tried and true” path and walking it over and over and over again and then blaming circumstances outside their control when their effectiveness wanes.
  • KIKOLANI  |  FRIDAY, DECEMBER 20, 2013
    [Marketing] Find Great Apps for Your Nokia Lumia Phone with AppSocial
    If you’re in the market for a Windows 8 phone, the Nokia Lumia 1020 is a great one to pick. 'One of the things I find is missing about mobile app stores is the ability to find suggestions from people you know and trust. Sure, an app may have 1,000 reviews, but you don’t know who these people are. For example, I’m more likely to trust a review about a social media app from someone who is a social media professional vs. an average user. This is where AppSocial by Nokia comes in. AppSocial is exclusively for Nokia Lumia users on the Windows 8 platform. Silly, yes.
  • ENGAGE  |  TUESDAY, JULY 1, 2014
    [Marketing] Link Building: Why a Critical Component of SEO Has a Bad Rap
    With the search landscape shifting, many SEO firms and digital marketing agencies scrambled to distance themselves from strategies that would result in a client’s website being de-indexed or penalized. Thus content marketing and social promotion became the natural way of promoting domain authority. SEO professionals need to be able to tactfully leverage all brand exposure and marketing efforts to ensure that clients receive link credit. Content marketing without SEO is like swimming laps without proper stroke technique—you’re still moving forward, just not as fast.
  • CREATIVE RAMBLINGS  |  THURSDAY, OCTOBER 4, 2012
    [Marketing] Guest post: Developing a secure mobile app
    In fact, the entire mobile phone market is largely driven by applications. What was once a utility for mobile phones, the mobile application space has ballooned into its own industry. For instance, IDC has predicted that by 2015 users will have downloaded upwards of 183 billion mobile apps. In short, the mobile app development industry is [.] Guest post: Developing a secure mobile app was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Guest Posts mobile app development security
  • THE RELATIONSHIP ECONOMY  |  MONDAY, MAY 20, 2013
    [Marketing] Results Are A Matter of Choice
    And the evidence expands way beyond marketing. 'While 79% of companies use, or are imminently planning to use, social media, and the majority of them are not using the technologies productively. The fact is that most applications of social technologies are being used to extend old business practices while the real potential gains are largely untapped and misunderstood. The main stream media reports stories about social media primarily in terms that relates to traditional media. In 2009 HBR started their blog network and enlisted outside writers to address emerging business trends.
  • MYRLAND MARKETING  |  THURSDAY, JUNE 17, 2010
    [Marketing] DON'T BE A HIT AND RUN!
    Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense DON’T BE A HIT AND RUN! One of the marketing messages I use to communicate with my clients the Myrland Marketing Moment.  As the name implies, it is a very short marketing message that only takes a moment to read.  One Myrland Marketing Moment I shared the other day was: “If you want to be successful in Social Media, don’t hit and run. Thanks to Susan for asking me to guest blog. Exactly….I Be patient.
  • SPIN SUCKS  |  FRIDAY, OCTOBER 21, 2011
    [Marketing] Gin and Topics: Kevin Bacon and Men In Heels
    It works for email marketing, blogging, or web traffic, in general. While I was in Florida this week, winter arrived in Chicago. In October. Global warming, my butt. It gets earlier and earlier every year…and stays later and later. It’s all good, though. love the colder temperatures. It means hats, scarves, sweaters, and boots. It also means riding my bike on the trainer so if anyone has any good tips for keeping me from getting bored out of my mind for two hours while I ride in one place, I’m all ears! You might notice the new photo on today’s post. And she did!
  • SPIN SUCKS  |  MONDAY, AUGUST 29, 2011
    [Marketing] A Woman In a Man’s Sand Castle
    Ameena Falchetto is a recovering marketing manager from a multi-national in Dubai and a serial entrepreneur currently living in the South of France. Today’s post is written by Ameena Falchetto. My experience as an entrepreneur in Dubai was largely affected by two factors. First, I am half-Egyptian, half-English which means I am often discounted by both cultures. Secondly, the company I built with John Falchetto was one of the most male-dominated businesses out there; we provided safety and rescue training for government and corporations. Hard hats, work boots, and lipstick. Be you.
  • SOCIALFISH  |  TUESDAY, APRIL 9, 2013
    [Marketing] Working and Facebooking: No Longer Impossible
    Let’s take a minute and appreciate how cool it is that social media is a one-stop shop for entertainment, time-wasting, and incredibly powerful and ever-emerging marketing and customer communication. Now Pinterest is part of my daily workflow as MemberClicks has a presence there, but it’s still fairly new in the social marketing world and has yet to prove itself as a must-have for internet marketing campaigns. 'Early in my career I had to be quick on the draw when it came to social media. Having Facebook open was a waste of time. But why? Like I frequently do, apparently.
  • FIREBELLY  |  FRIDAY, JULY 16, 2010
    [Marketing] What the F**k is Social Media NOW?
    Digitalia | Indianapolis Social Media Marketing « Coleman Campsite: The Original Social Networking Site | Main | How One Unhappy Customer Multiplies Across Social Media » July 16, 2010 What the F**k is Social Media NOW? Chad Richards is the Social Program Manager at Firebelly Marketing. Fridays fun find is an excellent presentation on Slideshare called What the F**k is Social Media NOW? Its a sequel to the original What the F**k is Social Media? and What the F**ck is Social Media: One Year Later presentations. What the F**k is Social Media NOW? Please try again.
  • CONVERSTATIONS  |  WEDNESDAY, MARCH 26, 2014
    [Marketing] Blog Posting Mantra No. 3 – Image Above the Fold
    As you think about marketing your blog posts , remember that “Images Sell” A terrific image gets a click far more than no image or a bland image. 'In the original 2006 version of our Blog Posting Mantra , Image Above the Fold was the 5th item on the list. It’s moved up two spaces. Images have become a more important part of publishing, sharing, and even search. An image that tells part of the story gets shared far more than no image or a bland image. An image that can fill a small screen gets noticed and saved far more than no image or a bland image. Small Business
  • CONVERSTATIONS  |  TUESDAY, MARCH 4, 2014
    [Marketing] Collaborative Business Alliances – Shared Customer Base
    In today’s market place with collaborations and business alliances becoming a popular device to extend reach and broaden a customer base – the third one (Candlestick maker) is a bit of a mismatch, isn’t it? 'Have you heard the one about the Butcher, the Baker, and the Candlestick Maker? could see potential replacements in the Casserole Maker or Salad Dressing Shaker. The question for your small business is what type of businesses share your customer base ? Can you think of a few? Or a webinar. Or an E-book. Remember to provide a call-to-action. Small Business
  • CONVERSTATIONS  |  THURSDAY, FEBRUARY 27, 2014
    [Marketing] Knowledge and Application are Two Different Things
    One of the concerns I hear from many small business owners just getting into blogging, podcasting, or video as part of their marketing is how they don’t want to give away their secrets of how they do things. 'When I was a 9-year old boy, I was handed my first uniform and told to go play 3rd base. was now a ballplayer. The best role models at the position at the time, according to my baseball cards, were Brooks Robinson and Ron Santo – and both were known for their stellar glove work. had read how each of them practiced, fielding many ground balls on a daily basis. Click Here!
  • GEOFF LIVINGSTON  |  TUESDAY, SEPTEMBER 6, 2011
    [Marketing] Ronin
    Others simply go on to lead schools of thought, marketing themselves to other free agents as “thought&# leaders. These marketing “dojos&# can become quite large, but many times they are not battle tested. The best schools take their words as a responsibility to the market place, sharing research, experiences and real market examples. Ronin – A lordless samurai, especially one whose feudal lord had been deprived of his territory. There are many of us today, many more than 25 years ago, even 10 years ago. It’s not an easy life. Some are not.
  • JACOB MORGAN  |  THURSDAY, JUNE 26, 2014
    [Marketing] Should Facebook Get Into the Employee Collaboration Space?
    The collaboration space is also very ripe for a new disruptive player to come in especially since innovation appears to have tapered off (for now) and has instead been replaced by aggressive sales and marketing. 'An article in Techcrunch yesterday says that Facebook may be working on using their platform for internal collaboration. The article isn’t conclusive in any way and doesn’t speculate as to whether any type of new product is being worked on or if the chatter is about simply using Facebook for collaboration purposes. think an argument can be made for either side.
  • BRASS TACK THINKING  |  FRIDAY, JULY 23, 2010
    [Marketing] Calling for the Death of Consumption Guilt
    Since I've been kind of directionless these past months, imagine my surprise when I realize my reader is dripping with marketers. And I don't even want to be a marketer! Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Calling for the Death of Consumption Guilt July 23, 2010 | by Amber Naslund View Comments How often do you lament the fact that you can’t get through all of the stuff in your reader? know I’ve done it. Consumption of content is not a democracy.
  • TRENDS SPOTTING  |  WEDNESDAY, APRIL 22, 2009
    [Marketing] Crises Management – Domino’s Case Study Research
    In this case, although the brand’s market share fell sharply (from 35% to 8%), it has recovered within a year. Journal of Marketing Research, 37, 203-214. Journal of Marketing Research, 37, 215-226. Medical Marketing & Media, 27, 14-19. Corporate Crisis Management: Corporate crisis is defined as an unexpected event that creates uncertainty and threatens an organization’s priority goals and public image. Managers facing crises as such consider the possible consequences of their reaction. 2000) moderates the effects of negative publicity. April 14: 1.
  • PUSHING SOCIAL  |  FRIDAY, AUGUST 15, 2014
    [Marketing] Fired Up Friday – 138 Days
    Your kick-butt content marketing plan is ready. 'You have 138 days left to make things happen this year. Look at your business goals. How are you doing? Are you going to finish the year with solid progress, wins, and valuable lessons learned? or… Will you coast into 2015 no better than you were on January 1st, 2014? The good news is that it is all up to you. You have time to fix the problems and get your business moving in the right direction. If your momentum has stalled: Get A Coach. Sometimes you don’t know what you don’t know. Pivot. Nokia was a paper mill. Try this.
  • BILL HARTZER  |  THURSDAY, JUNE 16, 2011
    [Marketing] Google to Encourage Americans to Get Online
    But in some cases, Google has combined certain markets, such as the “Carolinas&# and “Dakotas&#. As you may or may not know, I usually monitor the domain name purchases of some of the major online retailers and web properties. Certain domain name purchases catch my eye, and I try to post about it when something noteworthy is in the works. Usually, when someone has plans for something, they will purchase the domain name related to the new product or service–and companies planning big campaigns or products and services are no different. GetOnlineAlabama.com. Tweet This!
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, MAY 17, 2012
    [Marketing] Spam Links – What Me? Never!
    Article marketing - like every other link issue, quality is again the problem. So you think you don’t have any spammy links. would estimate that just about every website on the Internet would have at least one spammy link, even if it has been created by accident, or in the early days when you were trying to build your business. Of course, “build inbound links” has long been the call of the SEO wild. In recent times, that has changed somewhat to include building outbound links. If links are the issue, what type of links now draw Google’s disfavor?
  • THE WAY OF THE WEB  |  THURSDAY, MAY 17, 2012
    [Marketing] The future is now…
    For one thing, it’s hard not to be impressed when the cover was shot by Annie Leibovitz – puts all the talk of ‘rock star’ marketeers and developers now into perspective! At least it is while I’m reading my latest book purchase. always love looking through charity shops to see what people once wanted but have let go due to changing tastes, changing fashions etc. And occasionally you stumble across something like ‘The Road Ahead’ by Bill Gates for the bargain price of £1! Buffer. Books bill gates futurism technology predicitions the road ahead
  • SOCIALNOMICS  |  TUESDAY, MARCH 18, 2014
    [Marketing] The Master List: 10 Ways to Use Pinterest Secret Boards
    Collect Ideas Before a Marketing Meeting. The modern world of marketing is so fast paced and spontaneous that people from the same company might rival each other while dreaming up ideas for the next big concept launch. Make it collaborative so everyone you’re working with can add things, and then come together to narrow down the possibilities prior to a major meeting with marketing leaders. 'During the holiday season a couple of years ago, Pinterest introduced secret boards. Plot Your Nursery. Just use a secret board to add possibilities for décor, baby items and themes.
  • BRASS TACK THINKING  |  FRIDAY, JUNE 25, 2010
    [Marketing] Friday Fun: The Buzzword Graveyard
    Alas, I’m pretty sure I’m smoking something funky if I think that marketers (especially) and the business types are going to stop the madness anytime soon. image credit: Qole Pejorian Tagged With: business writing , buzzwords , friday fun , hyperbole , language , Marketing , vocabulary [link] Nico Schaap Magical, especially when used related to technology. Sarah_Gore Unique – when used by marketing to describe the product because it usually is not. It’s so overused, and most often complete hyperbole. We do that a lot in business, don’t we?
  • THE BLAKERY  |  SUNDAY, SEPTEMBER 19, 2010
    [Marketing] Behind the Cloud: An Interview with Salesforce.com’s CEO Marc Benioff
    Now, every major analyst firm sees cloud computing expanding its share of the overall IT market. Author’s Note: I interviewed Marc Benioff last January for Customer Management IQ. have re-posted it for those of you who might have missed it. Marc Benioff is arguably one of the most exciting CEOs of our generation. Benioff himself once sat in the call center technical support seat. Benioff believes the call center is salesforce.com’s next billion dollar industry. And with the chatter about the service cloud, it very well might be. The support I had from my family was pivotal.
  • IDACONCPTS  |  TUESDAY, JUNE 4, 2013
    [Marketing] Getting More Out of Your IP Network with SIP Trunking
    first-to-market leader is often your best bet. 'At idaconcpts.com, we have discussed about VoIP smartphone apps  quite a bit. While the use of these apps works quite well for personal use or even small business situations, they do not meet the necessary requirements of medium to large businesses. Larger scale businesses require communication solutions that are able to handle calls between locations with several extensions spread across large distances and power features such as negotiating capabilities and features among all session participants. Your business uses regular telephones.
  • PROBLOGGER  |  TUESDAY, SEPTEMBER 14, 2010
    [Marketing] How to Use the Ansoff Matrix to Develop New Products for Your Blog
    The Ansoff Matrix consists of four quadrants: Market Penetration. Market Development. Market Penetration is all about selling more of your current products to your existing markets while Market Development looks at selling current products to new markets. Product Development is concerned with selling new products to existing markets while Diversification is about selling new products to totally new markets. Market Penetration – Current Products / Existing Markets. Market Development – Existing Products / New Markets.
  • ENGAGE  |  SUNDAY, JANUARY 20, 2013
    [Marketing] Long Live Long Reads
    Devices have penetrated almost every nook and cranny of the market, setting the stage for what could be a golden age of content. Long form journalism is alive and well and prepared for a digital future. Don’t believe me? Read on. The web was born to computer programmers and only later adopted by the media, making for awkward childhood. But those days are over and we are finally seeing what a mature, but still spunky, web looks like. It’s taken a while, but the Internet is finally discovering its real identity. Nothing could be further from the truth. The feel. The devices.
  • DANNY BROWN  |  THURSDAY, SEPTEMBER 9, 2010
    [Marketing] There's More To Competence Than Training - Danny Brown
    You might also like: Introducing Social Media to Your Business Creative Social Sharing to Promote Your Blog Why Loyalty and Mobile Marketing is the Future for Retail Tags: Business , employees , guest posts , workplace training 5 voices - share yours! Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs There’s More To Competence Than Training September 9, 2010 5 voices share yours! Share Save This is a guest post by Leon Noone. His ideas are too unconventional for some managers. That’s a given.
  • CONVINCE & CONVERT  |  WEDNESDAY, JULY 25, 2012
    [Marketing] 5 Ways to Humanize Your Brand on Twitter
    She is also founder and principal of Genuine Media , a marketing agency that helps clients build their individual and brand reputation through social media. Injecting a real face and personality into your personal Twitter account is intrinsic, and most people don’t give it a second thought. We We share what’s happening in our lives, photos from great vacations, things that annoy us, and other content that compels us. But when it comes to imbuing corporate Twitter accounts with a similar measure of personality and humanity, we often fall down on the job. True, Host Twitter chats.
  • BILL HARTZER  |  SUNDAY, SEPTEMBER 19, 2010
    [Marketing] Keeping Afloat With Search Engine Optimization Trends
    Internet marketing and SEO forums are labeling this “The Death of SEO&# , and all sorts of other outrageous terms, but is it really? Guest Post by Jason Hennessey. Any Search Engine Optimization expert will tell you that search engine optimization (or SEO) is an ever-evolving topic, due to the constant developments in the many search engines’ algorithms – most importantly, Google’s. The latest card that Google has dealt (or at least the one that’s generating the most hype) is called Google Instant. Some of these fundamentals include: Fresh, Quality Content. Speed.
  • JOSH S PETERS  |  THURSDAY, MAY 20, 2010
    [Marketing] Call for Guest Posts
    Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Uncategorized » Call for Guest Posts Call for Guest Posts Written on May 20, 2010 by Josh Peters in Uncategorized 2 Comments - Leave a comment! Do you have insights and ideas about social media, internet marketing, and online life you’d like to share? want you!… … To write a guest post for me. I’m at that next stage in this blog where I want more community involvement. hope so. In fact, I know so.
  • ONLINE COMMUNITY STRATEGIST  |  MONDAY, MAY 17, 2010
    [Marketing] Agency life is expanding my horizons
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Agency life is expanding my horizons May 17, 2010 in social media marketing | Tags: communications agency , PR , public relations , social media , social media manager When you handle social media initiatives for one organization, it is easy to develop linear thinking. This is certainly not the case for everyone so please don’t take offense. But that was the extent of it. think much more deeply about strategies and tactics. 
  • SOCIALNOMICS  |  MONDAY, APRIL 7, 2014
    [Marketing] Report: Only 3% of Business Sites Are Optimized for Social Media Mobile Usage
    Perhaps email drip campaigns are an integral part of a business’s marketing strategy, for instance. 'Now that 58 percent of American adults use smartphones, it’s critical for brands in every industry to keep mobile users – a large contingent of which are social media users – in mind while developing their websites. This is because an increase in mobile use equals an increase in web browsing – and these rates are steadily growing. As they click on outbound links to destination websites, they’re being exposed more and more to publishers’ mobile website versions. Analytics. Assessments.
  • JEFF KORHAN  |  MONDAY, JULY 11, 2011
    [Marketing] Finish Any Project by Designing it into Three Stages
    I began to think a lot less about the book and more about folks like you – small businesses that want to keep your online marketing simple, while still getting practical results that move your business forward. Any project you can think of can be designed and more readily finished by recognizing that it has three essential stages – a beginning, middle, and an ending. Whether you are writing an article, cleaning out the garage, or starting a new business, you intuitively know this to be true. Logically, most folks start at the beginning. How will you involve them?
  • TWIST IMAGE  |  WEDNESDAY, NOVEMBER 16, 2011
    [Marketing] Legacy Thinking
    respect the value of your time (right here, right now) and would like those who may be reading this decades or centuries from now to have an understanding of what was happening in the marketing industry and what this change means. marketing industry. It's easy to post to Twitter or update your Facebook status. Not much to think about, right? Just because something is easy, it doesn't mean you shouldn't think about it. In my last Blog post, Liar's Remorse , I wrote about having one, cohesive reputation (and the struggles/challenges that come with it). children? etc.?). Everything.
  • PROBLOGGER  |  WEDNESDAY, JULY 23, 2014
    [Marketing] Three Ways to Outperform Your Online Competition
    'This is a guest contribution from Emma Henry of True Target Marketing. In reality, very few businesses know how to effectively execute strategic online marketing campaigns. Now is the perfect time for you to take advantage of this gap in the market and outperform your online competition. Consider engaging in the services of a website marketing expert to assist you with the process of analysing your online business. Consider engaging the services of a professional, online marketing expert to help you execute this proven and effective three-step strategy. 
  • WEB METRICS GURU  |  TUESDAY, OCTOBER 23, 2012
    [Marketing] 7 Data Updates and Journal Entries Web Journal October 18th – 23rd, 2012
    What impressed me the least so far was the Marketing Cloud which Salesforce is selling as an entire solution, but is really a lot of separate programs and technology stacks that do not interoperate as yet. Journal. Ironic, but  80% of online retailers are using Google Analytics incorrectly according to a  DBD Media  survey of 50 e-commerce sites (which doesn’t sound like an awfully big number to be honest). I’m not surprised, I think the real amount of incorrect use is ~95% based on how many people mis-configure or fail to configure Google Analytics. Updates . minutes.
  • TWIST IMAGE  |  WEDNESDAY, APRIL 10, 2013
    [Marketing] The Complexity Of Simplicity
    When news began to leak after the market closed that Penney was ousting Johnson, the stock, which had closed at $15.87 Perhaps his strategy was met with friction from the existing customer base, maybe his marketing strategy was off, but here''s the thing: JC Penney was in need of Johnson (or, at least, a reinvention). marketing strategy. stock market. 'Nobody said it was easy. As the years wane on and you gather perspectives and insights from your business, your industry and your peers, what you quickly realize is this: nothing is easy. nothing is simple. business.
  • KIKOLANI  |  WEDNESDAY, JULY 27, 2011
    [Marketing] 3 Great Social Media Lessons From Ancient History
    Social Media Analytics: Measuring the Web’s Newest Marketing Frontier. This is a guest post by Ajay Chavda. Social media is capable of changing you, your business or your perspective overnight. It is important that we understand the social media before jumping on the social bandwagon. Tweeting, Facebook sharing and video making is only a miniature subset of the entire social ecosystem. History can teach us a lot about social media. In fact, history has known to be the very supporting pillar of social interaction. Image Credit. Barbarization of the Roman Infantry. The Social Context.
  • KIKOLANI  |  TUESDAY, APRIL 5, 2011
    [Marketing] 3 Steps to a Productive Life on Twitter as a Blogger Using Buffer
    Get More from Twitter – Twitter Marketing eBook Review. This is a guest post by Leo Widrich. One of the most important things I discovered is to manage my time efficiently on Twitter. Otherwise I would spend hours and hours without getting anything else done. Recently I have started to use Buffer , a super simple Twitter tool which helps you to breathe a little easier by keeping my followers posted all day long. It is very different from any existing Apps and makes my life online a little less complicated. Now, let’s take a look at how Buffer works. Your Thoughts.
  • SOSHABLE  |  SATURDAY, NOVEMBER 28, 2009
    [Marketing] The Twitter Paradox: Why it will likely fail sooner or later
    Marketers, Spammers, and Bots, OH MY! Thanks to the influx of marketers, spammers, and bots marketing, spamming, and botting, there are more tweets with links in them than not. The “real-time web&# and the data within there is a paradox of its own that companies are racing to control, but the data available on Twitter is a goldmine of behavioral marketing and search engine data-boosting firepower that everyone recognizes. Blast. The doom and gloom crowd has been predicting Twitter’s demise for years. “Where is their revenue model?&#. hope they do.
  • DIVA MARKETING BLOG  |  MONDAY, AUGUST 4, 2014
    [Marketing] Why I Write - Blog Hop "Old Fashion" Meme
    However, I never really knew I was until I started Diva Marketing. to tell stories; you might have noticed that most of the posts on diva marketing wrap around a story. . 'When BBF Yvonne DiVita, author/founder of Lipsticking and BlogPaws , asked me to play along on an ''old fashion'' blog meme or blog hop,  I immediately said yes. Blog memes were popular before blogs were social media. So this post is not only fun but a bit nostalgia. . I''ve always wanted to be a "Writer." Funny because I wrote all the time. write in coffee shops, on planes, on trains, in parks, in a car.
  • WEB METRICS GURU  |  SUNDAY, OCTOBER 24, 2010
    [Marketing] Glide Intelligence and the power of super charged PR monitoring
    expect Glide Intelligence will be coming onto the market shortly and I think we need to start moving away from the manual culling of data (because PR can’t do that very well, anyway) and into advance machine learning.  In fact, at the very moment  Sam and Keith showed me the advanced features of Glide Intelligence to me, I got an email from my publisher, McGraw Hill , telling me my book deal had been approved and I took that as an omen that, indeed, I was not only looking at something very new and important, but also that I was exactly in the spot I needed to be in at that moment.
  • SOCIALNOMICS  |  FRIDAY, NOVEMBER 2, 2012
    [Marketing] 2012 Daylight Savings
    We decided to use the extra hour to launch the   revised edition of Socialnomics with 12 brand new chapters and modifications to the existing 8 other chapters.    It was nominated for the American Marketing Associations’s Book of the Year and reached #1 in 8 different languages. TODAY: A friendly reminder to roll back your clocks in the U.S. one hour at 2 a.m. on Sunday, November 4, 2012.  What are you going to do with that extra hour? Perhaps send out a few more tweets or Facebook that boy you have a crush on? 
  • SOCIALNOMICS  |  THURSDAY, MAY 17, 2012
    [Marketing] Turning Customer Behavior into Currency: Key Insights from Liz Crawford’s Educational Webinar
    You’re a marketer. Marketing used to facilitate a customer transaction with a brand, generally one that occurred before a sale. At the time, marketers ‘rewarded’ customer relationships by delivering a good or service. By building marketing strategies with this framework in mind, we can create “value transactions” that effectively reward customers based on their behaviors. You spend countless hours measuring, analyzing and strategically planning ways to “build a better mousetrap.” Today, it’s no longer enough to simply reward your customers for buying your product.
  • SOCIAL WAYNE  |  WEDNESDAY, FEBRUARY 16, 2011
    [Marketing] Day 16: People of color impacting the social web – Anil & Varsha Chawla #28DaysofDiversity
    She currently oversees email and mobile marketing, Business Intelligence, and mobile BI products. In addition to attending key marketing and social media events and conferences, she has been involved with local tweetups, the local chapter of the Social Media Club, and un-conferences such as BarCamp, ProductCamp, and AnalyticsCamps for the last few years. As we all know, February is Black History Month. Even though it’s black history month, the goal for 28 Days of Diversity is to feature not just African-Americans but other minorities in the web/tech space.
  • WISDOM LONDON  |  THURSDAY, AUGUST 12, 2010
    [Marketing] Do You Know A Good Thing When You See It? « Wisdom London
    Wisdom London on Twitter Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on August 12, 2010 at 11:17 am and is filed under brand , marketing strategy , social media , wisdom with tags 1000 True Fans , customer engagement , customer insight , customer intimacy , Kevin Kelly , loyalty , Seth Godin , wisdom london. Wisdom London Creative Communications is our world… « [unconventional wisdom] Granada: Graffiti City Gah! We’ve #hijackedthehashtags! » Do You Know A Good Thing When You See It? But they’re not completely selfless. link] [.]
  • SPIN SUCKS  |  FRIDAY, OCTOBER 29, 2010
    [Marketing] #FollowFriday: Mitch Joel
    And you may already know about Mitch Joel because he runs, Twist Image , one of North America’s most successful marketing and communications firms. You may already be reading Mitch Joel’s blog, Six Pixels of Separation , because, well, he’s kind of a big deal. You also may have already read Six Pixels of Separation , the book, because it was published before the entire world was publishing books (and it’s excellent). read a lot of blogs (more than 1,000, to be pseudo exact) and I comment and read a lot of comments (when I say read, I really mean scan).
  • KIKOLANI  |  THURSDAY, NOVEMBER 25, 2010
    [Marketing] Fetching Friday – Resources Mashup, Black Friday & Cyber Monday Blogging Sales
    Valuing Facebook Ads – are marketers still trying to figure out just how much they are worth? Making Money Online / Online Marketing. marketing tips for Black Friday , small business Saturday, and Cyber Monday – want to make some sales? Top 10 LinkedIn business marketing tips – how to bring sexy back to professional networking. 100 marketers you must follow on Twitter – huge list of great marketing experts to follow on Twitter! The Resources Mashup. Blogging / Writing. Facebook. Infographics. Find out! Check out these tips!
  • CHRIS BROGAN  |  TUESDAY, MARCH 8, 2011
    [Marketing] Social Media Workflows Part 1: Awareness and Capture
    We might use it for distribution of media, for marketing, for customer service, for promotion, for communication, and most likely, for all of the above. For the sake of this post, we’ll talk about the marketing aspects mostly. You’ll note that email addresses are the true coin of the realm of understanding and using social media, at least from a marketing perspective. Please repeat this over and over to eager salespeople and hungry marketers.). Note: it’s rarely what you put on your marketing materials (though maybe it should be?). Awareness.
  • SOCIALNOMICS  |  WEDNESDAY, DECEMBER 16, 2009
    [Marketing] Social Media Privacy = Oxymoron?
    Historically, we’ve seen the “we are the best at everything&# messaging come out of many marketing departments. There’s also a need for continuous information exchange across the entire organization; in particular, it’s critical for production and marketing to be in constant contact. It’s one thing for marketing to listen to consumers’ complaints, but it’s an entirely different thing to respond to their complaints, look for trends in product deficiencies, and work closely with production to develop solutions. By Erik Qualman.
  • SOSHABLE  |  THURSDAY, JUNE 21, 2012
    [Marketing] Buying Followers: Yay or Nay?
    As a brand, even if you have an online marketing firm working on your social media or not, your Twitter strategy is an important aspect in building your brand. You can buy followers; did you know that? Seems kind of ridiculous, but you can. There are people who swear by it and there are people who are utterly against it. Let’s go over a few things before I let you make your own decision. First off, the amount of followers you have is directly visible to everyone on Twitter. People are hesitant to follow brands if they do not have a fan base. So we have a plus and a minus.
  • LOUIS GRAY  |  MONDAY, MARCH 7, 2011
    [Marketing] LiquidSpace Connects Mobile Employees With Fluid Offices
    Venues can be slugged in one of three ways, namely: Public Venues (such as a cafe) Paid Venues (such as a shared work space) Private Venues (such as a incubator or VC office) In the Bay Area alone, we've seen incubators rise with notable hotspots such as the Founders' Den and Dogpatch Labs , which have helped to move the market in LiquidSpace's favor, delivering private venues withs hared work spaces, often including conference rooms and kitchens. But which doors exactly? LiquidSpace smoothly offers a real solution. LiquidSpace Shows Available Venues In Your Area Enter LiquidSpace.
  • SPIN SUCKS  |  FRIDAY, JULY 9, 2010
    [Marketing] #FollowFriday: Rieva Lesonsky
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 09 2010 #FollowFriday: Rieva Lesonsky By Gini Dietrich | Email | Print | 1 Comment | I realized last Friday that the past few #FollowFriday recommendations have been men. Nothing against you, guys, but I gotta get some women in here! Where to begin? Leave a comment!
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 29, 2014
    [Marketing] 3 Ways to Ensure Your Social Promotions Follow the Law
    'Image via BigStockPhoto.com Sophisticated marketers have a lot on their minds these days, such as developing and reaching audiences, creating consumer connections with meaningful content and campaigns, demonstrating business results, and doing it all in compliance with legal rules and guidelines. This important section “requires the disclosure of a material connection between a marketer and an endorser when their relationship is not otherwise apparent from the context of the communication that contains the endorsement.” Are Your Promotions Legal? Sweeps or #ChanceToWin).
  • IMAGINE YOUR REALITY  |  MONDAY, JUNE 7, 2010
    [Marketing] Are you making meaningful connections?
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Are you making meaningful connections? One of those changes has involved asking myself who I’m meaningfully connected with. final example: I joined a task for a local school district.
  • IMAGINE YOUR REALITY  |  THURSDAY, JUNE 10, 2010
    [Marketing] Customer Service is an attitude
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? She’s visiting me right now from the East coast, and as such she’s feeling the jet lag. She was supposed to pick up her rental car at 10am, but hadn’t realized what day it was until I mentioned that tomorrow (today now) would be Thursday. At the root of customer service is attitude. What do you think?
  • IMAGINE YOUR REALITY  |  WEDNESDAY, JUNE 23, 2010
    [Marketing] Reach out to your local community
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? What I’ve found is that chambers are an excellent resource for local businesses, both in terms of advocacy for businesses and for the networking opportunities they provide. As you spend more time at chamber events and get more known, you also learn a lot more about your local community and the needs it has. What about you?
  • IMAGINE YOUR REALITY  |  SUNDAY, JULY 4, 2010
    [Marketing] Social Media for Introverts
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? used to be married to an introvert and what I noticed is that she took enthusiastically to social media and in many cases used it as her primary method for communication because it allowed her to communicate with many people at the same time. don’t know if that would apply to every introvert. What do you think?
  • IMAGINE YOUR REALITY  |  TUESDAY, JULY 13, 2010
    [Marketing] What stops people from getting social media
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? think social media needs to be approached as a social medium first and as technology secondly. The reason I think many people approach it as a technology first is because technology is the means by which we access the medium. What do you think? Does getting the social aspects of social media help people understand it better?
  • IMAGINE YOUR REALITY  |  TUESDAY, JULY 20, 2010
    [Marketing] Social context is what interests people
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? What I mean by social context is context where the social relationship is established before the business relationship. Social context doesn’t just occur in social media, but in social media it needs to be more developed because many of the visual and verbal cues are missing from text. Imagine Your Reality.
  • IMAGINE YOUR REALITY  |  THURSDAY, JULY 22, 2010
    [Marketing] Cleaning Linkedin up from the Twitter spam
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Fortunately Linkedin has also taken on some of Facebook’s better features and you can hide the updates from people who haven’t mastered the art of only posting relevant information to a given social media site. Why would you want to clean up your Linkedin page? Most of the updates are coming to Linkedin via Twitter.
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