SOCIALFISH | SUNDAY, SEPTEMBER 23, 2012
[Marketing] Unmissable Stories This Week
More important, there’s no way for you to enter these private settings and do any serious marketing, because they’re hidden from you. Here are a few stories I’ve come across over the last few days that I don’t want you to miss. LinkedIn launches a program to help Nonprofits find board members. LinkedIn Board Connect: Helping Nonprofits Find Board Members on LinkedIn (LinkedIn Blog). To participate, you must be a registered U.S. nonprofit. We are launching in limited release to give us a chance to learn from our initial participants. economy. Tech now has its own RIAA. Penn).
ARI HERZOG | WEDNESDAY, FEBRUARY 23, 2011
[Marketing] Why Blogging is Still Not Dying
Blogging — or content marketing, if some want to call social publishing that — is very much alive. -- Thanks for reading Why Blogging is Still Not Dying by Ari Herzog. It is sad that an article published on this blog 26 months ago on the fallacious death of blogging must be written again. You may blame The New York Times. With a sensational headline undoubtedly intended to bait web visitors to click and read about the wane of blogs , NYT reporter Vernon Kopytoff cites a 12-month-old survey and concludes that social networking is to blame for the end of blogs. Media blogging
ARI HERZOG | MONDAY, OCTOBER 11, 2010
[Marketing] How KeywordLuv Promotes Your Blog
When Jason adds a comment on this blog, he types [link] in the URL field and Jason @ SEO Marketing in the NAME field. When Donnie adds a comment on this blog, he types [link] in the URL field and Donnie @ Digital Comics in the NAME field. When Christopher adds a comment on this blog, he types [link] in the URL field and Christopher Roberts @ Technology Blog in the NAME field. By including an @ sign in the middle of their name and their URL keywords, the submitted result is something like this: This way, their URL is linked to the keywords that were typed after the @ sign.
SOSHABLE | MONDAY, JUNE 14, 2010
[Marketing] YouTube Facts, Stats, and Other Trivia (Infographic)
Everything from video marketing to funny personal videos make their rounds through YouTube at a breakneck pace on a second-by-second basis. Blast. After 5 years of sharing videos, YouTube is the undisputed heavy-weight champion of the LOL world. This infographic below compiled by Website Monitoring and found via Viral Blog puts all of the tremendous information that went along with building the site over five years into perspective. Will YouTube be here for another 5 years? When it comes to the Internet, there’s never a notion of “too big to fail. Share it.
WRITTENT BLOG | TUESDAY, MARCH 18, 2014
[Marketing] 25 Killer Resources to Learn Storytelling
It’s without a doubt, the one kind of content marketing that’s never going out of style. For the very busy, this blog contains a comprehensive recap of two of the best brand storytelling books on the market, including Patrick Hanlon’s Primal Branding. Marketing agency Impact Branding & Design’s eBook is free, and packs a pretty big punch. Learn how to rule the intersection of narrative and inbound marketing. The post 25 Killer Resources to Learn Storytelling appeared first on Inbound & Content Marketing Hub. 'Image source. Nancy Duarte. Image source.
ENGAGE | WEDNESDAY, APRIL 11, 2012
[Marketing] How I Built a Digital Ghost Town
But, as with all content marketing playgrounds , there’s plenty of knowledge to extract from otherwise meaningless failure). With a broad market to cover, I quickly became overwhelmed with trying to keep up with posting and coverage was a mile wide and an inch deep. jumped into a fast-growing market without thinking specifically about what the angle and voice would be. O ne of the most satisfying experiences is having a website take off in popularity. It’s a love train of feel-good moments, back-patting, fist bumps and fist pumps. In a ghost town on the web.
ONLINE COMMUNITY STRATEGIST | WEDNESDAY, OCTOBER 28, 2009
[Marketing] There is some value in anonymous comments
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed There is some value in anonymous comments October 29, 2009 in comments | Tags: "anonymous comments" , news comments , online comments Before you balk at the title of this post, hear me out. have written in the past about the cloak of anonymity worn by trolls and how it allows them to run rampant on the internet with no real accountability or repercussions for their actions. Believe me. There is some benefit to allowing screen names.
SOCIALNOMICS | WEDNESDAY, SEPTEMBER 25, 2013
[Marketing] Tweet at the Right Time and Maximize Your ROI
Content Marketing Specialist – Portfolio. 'We’ve all read posts or seen infographics talking about the best time to tweet, but what if I told you that this data could be customized to your followers? The time and resources you are investing in managing Twitter is valuable, and data shows that 73% consumers are following businesses on Twitter to get updates on future products, promotions, etc. Amplifying the potential reach to your customers with the information they want is critical. One of the web-based analytic programs I came across was Followerwonk.
FRESHNETWORKS | FRIDAY, JANUARY 3, 2014
[Marketing] Top apps to make your New Year’s resolutions a reality
While there are generalist apps such as Lift on the market that help you fulfil any goal by crowdsourcing motivation, we have pulled together some specific apps to support the five most common New Year’s resolutions. Whether you have committed yourself to a 5k race, triathlon or just want to improve your cardiovascular capability, there is an app on the market to support your plans. 'Every week we bring you the FreshMinds picks – ideas to help you make the most of digital technologies and understand how they are helping brands to grow and innovate. This Losing weight.
GEOFF LIVINGSTON | WEDNESDAY, APRIL 10, 2013
[Marketing] Experiencing Electronic #Natitude
The Nationals use of electronic media supersedes promotion and marketing. 'Opening Day last week was my Dad’s first day of retirement, so we went to the park with a couple of friends to celebrate. It was one of the best days of my life, a day I’ll cherish and take with me to the grave. But it was also enjoyable because the Nationals’ in-stadium experience significantly improved over the winter. When you walk into the stadium and look out onto the field, the first thing you see in the outfield is the hashtag slogan, “#Natitude.” Simply impossible.
SOCIALFISH | THURSDAY, DECEMBER 2, 2010
[Marketing] Community, Social Media and Risk Perceptions
We talked about the various tools, but also kept them focused on defining what they wanted to do via social media – outreach, growth, marketing, fundraising and just sharing their joy of leading a spiritual life (as they define it) while encouraging others to join them on their journey. Do You Trust Your Members? My friend Grace Smith asked me to speak to the Board of Well for the Journey , about social media. The Well’s mission statement is a bit intimidating: In response to God’s grace and spirit, The Well offers spiritual nourishment for daily living. Forget perfect.
TWIST IMAGE | FRIDAY, MARCH 15, 2013
[Marketing] Ads Worth Spreading 2013
marketing agency. It is one of my favorite initiatives. TED has been working hard to acknowledge TV ads that are "ideas worth spreading." " When I hear people say that they hate advertising, I don't believe them. People hate BAD advertising and, unfortunately, a good bulk of the work that comes out of the advertising industry is mediocre at best, and bad a lot more often than it should be. People love ads that tell a story. People love ads that make them laugh, think, cry, grow and more. Volumes have been written about what it takes to produce a great spot. it just works.
FRESHNETWORKS | WEDNESDAY, JULY 24, 2013
[Marketing] Why do so many change efforts fail? Bad implementation and embedding
The CEO, Finance, and Sales & Marketing are key roles / departments which need to lead the change – and leading from the top-down is crucial. 'Photo credit: bsec.org. Having previously written about innovation and leadership following Open University Business School events, I went to another one recently on the topic of change management. According to research, over half of change efforts fail (52%) – but what’s the main cause of failure? So how can companies improve the change implementation process? Provide effective strategic leadership. Invest in smart peop le.
PROBLOGGER | MONDAY, SEPTEMBER 2, 2013
[Marketing] 6 Essential Twitter Tools to Find and Connect With Influencers
Influence Marketing. Influence marketing is all about identifying who has influence within your industry or niche and market directly to them. Think about it like this, there are influencers within most niches or industries on the web and they have an existing audience so the ultimate aim of using these tools is that you will be able to tap into that audience and use it to market your blog. It excels at allowing you to easily find influencers and find market insights. 'This is a guest contribution from Adam Connell, blogger at Bloggingwizard.com. Twtrland.
DANNY BROWN | FRIDAY, AUGUST 6, 2010
[Marketing] Run Your Business Like a Cocktail Stick - Danny Brown
Do you really need a 15-point marketing plan when a six-point one will do? You might also like: Introducing Social Media to Your Business Using Facebook Like to Market Your Business The Business of Dating Tags: Business , organizational development , people 12 voices - share yours! Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Run Your Business Like a Cocktail Stick August 7, 2010 12 voices share yours! Share Save Think about the humble cocktail stick. It can be used for drinks umbrellas.
SOCIALNOMICS | MONDAY, JUNE 20, 2011
[Marketing] Delta Airlines Tweets for Customer Satisfaction
While it’s nothing new for airlines to use a Twitter account for marketing purposes, Atlanta based Delta was the first to use social media to immediately tend to customer complaints. Delta Airlines is not just offering pretzels, peanuts and your choice of inflight beverages. They are also offering a chance to vent using Twitter. Launched in May 2010, @DeltaAssist Twitter account was set up to address Delta customers in real time. Currently, Delta is ranked #1 in Twitter activity for airlines according to consulting firm Simpliflying in partnership with eezeer.com. Socialnomics
STAY N' ALIVE | MONDAY, OCTOBER 1, 2012
[Marketing] Android is Finally "Enough", but I Still Miss My iPhone
Google will always have the masses, very similar to the approach Microsoft took in the Desktop market (until Microsoft figures out the mobile market and competes with Google). I've written a few times on this blog about my trials with Android and dissatisfaction with devices under Google's operating system. The fact is, lack of consistent experience because Google doesn't own the experience, means they will likely never have a leg-up on the experience iOS gives users, considering Apple controls and owns the entire experience in their OS. I'll explain. The voice controls are solid.
JACOB MORGAN | MONDAY, NOVEMBER 30, 2009
[Marketing] The Phases of Enterprise Social Business Adoption
Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER The Phases of Enterprise Social Business Adoption View Comments November 30th, 2009 Companies that are looking to get involved in social business don’t just jump right in with both feet. It’s a gradual process that takes a lot of time and effort before change can start to happen. Over at Chess Media Group we created (and by “we I mean my business partner Connie ) a simple visual that we feel depicts the process for most companies that get involved in social business.
IMAGINE YOUR REALITY | MONDAY, AUGUST 2, 2010
[Marketing] How to balance content with advertising
Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes How to balance content with advertising Posted August 2nd, 2010 by admin and filed in Business reputation , Social Media , business , social media behavior Tags: advertising , balancing content and advertising , content marketing , Social Media , Taylor Ellwood View Comments In my recent post on advertising too much , I was asked if I was referring to people trying really hard to get a job or just people advertising goods and services. What do you think?
KIKOLANI | WEDNESDAY, JULY 4, 2012
[Marketing] Link Building Secrets – Post Panda and Penguin
To perform the Flipper, follow these simple steps: Your niche doesn’t matter; this method can be used for any market. Another great tip for using Google Alerts is to sign up for key phrases such as “hire a social media expert” What market you are in will determine what kind of clients you are trying to get for yourself. This is a guest post by Gregory Smith. You tell me your secrets, I’ll tell you mine. That search on Google comes up with over 20 million matches. How secret is anything out there with so much discussion about it? ” -Eric Ward.
ENGAGING BRAND | TUESDAY, OCTOBER 9, 2012
[Marketing] 3 Types of Social Business - which are you?
am studying and researching what it means to be a truly social business - not a business that adds a social marketing element, but one that acts as a facilitator, one that doesn't sit behind a brand but one that brings suppliers, stakeholders, customers inside the business process. The problem facing business is simple in concept yet complex in imlementation. The immediate problem is that we are attempting to change a traditional business model into a social model more reflective of our times. Social business in terms of the company being part of the surrounding community.
ONLINE COMMUNITY STRATEGIST | MONDAY, SEPTEMBER 9, 2013
[Marketing] Don’t limit your view of earned media
When brands, marketers and dare I say it: PR pros take the time to really dig into the meaning and possibilities of earned media and its implications for the way we talk about and market companies, products, services and beyond – the lightbulbs will go off and magic will happen. 'Any action taken by a consumer of your paid media is earned media. That consumer can be a viewer, listener, reader or visitor anywhere on the web. where your paid message is accessible, and from any device that allows them to access that message. And that gives it a lot more power.
DREW'S MARKETING MINUTE | TUESDAY, JANUARY 3, 2012
[Marketing] Mitt Romney is getting tired (or lazy) in Iowa!
The marketing message is pretty clear here. This upcoming Presidential election will be my daughter’s first opportunity to vote. Combine that with the fact that we live in Iowa, the caucus is upon us and she’s a registered Independent and you can only imagine the flood of mail and calls she’s received leading up to the caucus. You know what all the candidates are thinking… fresh meat! So I was a little surprised and appalled at what front runner Mitt Romney sent her late last week. The front of Mitt’s postcard to my daughter. Shame on you Mitt.
LOUIS GRAY | WEDNESDAY, MARCH 30, 2011
[Marketing] The Social Graph Is Not Enough to Find a True Me
Disclosure: I am vice president of marketing at my6sense. Last week, I gave a presentation at the Kynetx Impact conference just outside of Salt Lake City, Utah, talking with the developer audience about the Third Wave of the Web , and my continued belief that true personalization in both the Web and in our mobile content consumption is what will drive the most dramatic changes to the future of the Internet, following on to the first wave (Information Retrieval and Search), and the second wave (Social Networking). True personalization is about your own interests and preferences.
LOUIS GRAY | SUNDAY, FEBRUARY 20, 2011
[Marketing] NPR Features News Acceleration, Our Ability to Consume It
Disclosure: I am VP of Marketing at my6sense , which makes tools to personalize the new world of streams. Yesterday NPR Reporter Linton Weeks posted a interesting observational piece on the accelerating pace of news, from its discovery to a reaction - spurred forward not just by the 24 hour broadcast networks, but the parallel growth of social media, which sometimes plays the role of news starter, news observer or news distributor. See: Media Black Hole: So Much News That We'll Implode? Linton also asked me a different question, which wasn't carried in the piece. To this, I said no.
THE RELATIONSHIP ECONOMY | TUESDAY, AUGUST 3, 2010
[Marketing] Privacy? Your Life is Transparent!
Do you think marketers want their hands on your data? The redefinition and terms are best determined by the individual who has now become the target of marketers. better model would be that we are the ones who have rights to our data to target the markets. Almost everything we do has some form of data tied to it. Excuse me, I am wrong. Everything we do has data tied to it! This data rest in a variety of databases and a time is coming when all these databases will be connected together and transparent for the world to see. Soon all. Does This Alarm You? For now.
GREG VERDINO | TUESDAY, AUGUST 21, 2012
[Marketing] Every Expert Should Become a Beginner
Some of you reading this may be marketing experts or — heaven forbid — social media experts. Others may be marketing novices with deep expertise in technology, engineering, analytics, manufacturing, accounting, law, medicine, or just about any other profession or business competency. And as someone with a 20+ year track record in marketing strategy, I can sometimes forget that the concepts, approaches and processes that seem obvious to me might be totally alien to an executive who hasn’t spent a career thinking about the nuances of building brands.
KYLE LACY | FRIDAY, JUNE 25, 2010
[Marketing] The Power of Douglas Karr and DK New Media
Douglass Karr is a Social Media consultant, United States Veteran and the CEO of DK New Media, an online marketing company. He is also the founding father of the Marketing Technology Blog which features many informed authors. The Marketing Technology Blog showcases these very attributes by acknowledging other like minded experts and being as current as possible. It provides all the technology and marketing advice you could ever want (or need). Who is Douglas Karr? If you don’t know, you should. This doesn’t do him or his company justice.
CONVINCE & CONVERT | WEDNESDAY, SEPTEMBER 4, 2013
[Marketing] Facebook is Getting More Two-Faced By the Day
Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Facebook is Getting More Two-Faced By the Day is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about two new announcements from Facebook that appear to come from opposite ends of the philosophical spectrum. Maybe. Or Maybe Not. Look, I’m not personally a fan of memes, as I think they can chip away at brand value.
THIS, THAT AND THE OTHER | TUESDAY, FEBRUARY 14, 2012
[Marketing] Government Services Intermediation: The New Role for Cybercafes.
Mbumbuni is a rural market town in Kenya’s Mbooni East District approximately 120km from Nairobi. Within the market is one of the Kenya ICT Board supported Pasha Centers and probably one of the best equiped cybercafes I have seen. A Pasha center in rural Kenya. When I visited the area in August of 2011, the 3G signal was poor and the center was using a GSM router connecting via EDGE to provide access to clients. The resulting experience was of course poor. For the residents in the area, the next cybercafe with a good connection is in Masii 8km away or in Wote town 50km away.
BRASS TACK THINKING | MONDAY, APRIL 23, 2012
[Marketing] How I Blog at Brass Tack Thinking
It’s a powerful marketing and positioning tool, and I deeply appreciate and value its place in my work. So my friend Mitch Joel wrote a post a week or so ago about how he blogs , and he tagged a few of us misfits in hopes that we’d write one of our own. So because I’d hate to do anything to let Mitch down — he is charming, after all — here’s a post about my blogging process, which amazingly enough has stayed pretty consistent over the years. My Philosophy. write to discover what I think. ” when I write. Capturing Ideas. find ideas everywhere.
GEOFF LIVINGSTON | MONDAY, AUGUST 29, 2011
[Marketing] 5 Common Forms of Facebook Spam
Yup, a marketer’s favorite, one that most of us are guilty of. From professional photographers with watermarked images to marketers highlighting their wares, getting tagged with spam happens all the time. Image by Christian Barmala. One of the issues a mature social network brings with it is spam. And though Facebook has rebooted its privacy settings for sharing, it is still largely an opt-out network that creates tons of spam. While this is well-intended, it just shows that Facebook with its many features has also created many ways to spam your buddies. 2) Event Invites.
CREATIVE RAMBLINGS | MONDAY, AUGUST 19, 2013
[Marketing] 5 great articles you may have missed (August 12-18, 2013)
Becoming a Social Connoisseur by Bryan Kramer (BrianKramer.com) Calculating ROI from Social Media – Problems, Pitfalls & Breaking all the things… by Hannah Smith (distilled) Social Media ROI: 10 Quotes from Leading Marketing Pros by KC Claveria (KCClaveria.com) This Changes Everything: Social Signals, Your Website, and Google+ by Dustin W. 'Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. magazine, Flipboard magazine, and Google+ Community. Any articles you have read and liked recently?
SOCIALNOMICS | WEDNESDAY, MAY 15, 2013
[Marketing] Social Media and Nonprofits
According to Experian Marketing Services , those in the United States will spend 16 minutes per hour on social media sites online. When your organization is part of that social media, they are tapping into that market. Keeping a viable presence on Twitter, Facebook, and LinkedIn can help get you in front of a much bigger market. 'Is your business a non-profit and you’re wondering how social media could benefit your cause? Having an online presence can definitely help nonprofits spread their message and their demographic range. Tap Into Increased Social Media Views.
BRASS TACK THINKING | THURSDAY, AUGUST 28, 2014
[Marketing] When Entrepreneurship Isn’t The Right Fit
There’s no question that entrepreneurship contributes a great deal to the US (and arguably global) economy, and although numbers have dipped slightly as the job market recovers, entrepreneurship is still a strong trend that I don’t see dying off anytime soon. We were devoted to building a firm and a practice around social business consulting, and did so successfully for the most part, even with challenges and rapidly-shifting markets that led to a pivot or two. 'Entrepreneurship these days is all the rage. But what about when it’s not? The short answer is: no.
SOSHABLE | WEDNESDAY, AUGUST 29, 2012
[Marketing] Blogging For Business eBook
If you’re involved with the marketing aspect of your web presence, then you’ve probably heard of blogging for business. Simply put, a well executed blog can be the hub of all your internet marketing efforts. This eBook is a step-by-step guide to understanding and mastering the use of blogging for marketing purposes, giving you an affordable and easy method of increasing website traffic and lead conversion. Does your business have one? If not, you’re missing out on one of the most powerful and reliable methods of lead generation and SEO bolstering available.
JEFF ESPOSITO | FRIDAY, NOVEMBER 2, 2012
[Marketing] School PR, give Google a chance & bad salt water
There’s Nothing Savvy About Marketing or Newsjacking Disasters – this is a good post from Danny Brown showcasing the really seedy side of marketing with folks trying to take advantage of Hurricane Sandy. What a roller coaster of a week. First there was Sandy (thoughts and prayers are still with friends and family in Jersey/NY) followed up by a sick day and now ending the week with a few days alone with baby Espo. Hopefully your week was good and if you were impacted by Sandy that things are starting to get back to normal. Have a great weekend and catch you on Monday.
ARI HERZOG | TUESDAY, DECEMBER 28, 2010
[Marketing] Thank You for the Memories in 2010
Melbourne Marketing (20). ann@stock market … (1). email marketing (1). Justin@JDM Marketing (1). PR i Marketing Ag… (1). Tom @ marketing tips (1). AriWriter remains here, in the same place it’s been since 2007, focusing on strategies and tips on social media marketing. To everyone who visited, subscribed, read, shared, commented, and otherwise enjoyed the content of AriWriter over the past 12 months, I thank you. Thank you for visiting my articles. Thank you for subscribing. Thank you for reading. Thank you for commenting.
TWITIP | THURSDAY, MARCH 4, 2010
[Marketing] Are You Obligated to Follow Back?
March 4, 2010 Anita Nelson @ModelSupplies You are not obligated to follow anyone on Twitter, however from a marketing standpoint, it is just good business. did look at your account, though, Nick, and it appears as if you are only tweeting links to your blog posts, or marketing. March 5, 2010 Bloginstall @bloginstall Hmm… what a great marketing tactic! Shelly Kramer @shellykramer [link] March 5, 2010 Judy Adler @giftofmoney You are not obligated to follow him back, but it seems to me like good marketing sense to do so. Here’s what happened. > PS. WoW!!!
FEVER BEE | MONDAY, MARCH 14, 2011
[Marketing] 12 Tips For Successful Branded Online Communities
Brands need to abandon the marketing mindset and embrace the community approach. This community approach involves many elements. These include: Use a unique URL. Communities need their own identity, not a community tab on the main website. Give them their own URL that relates solely to the community. This will solve many of the audience targeting issues you will have with putting community news on your company's site. Create a unique name for the community. community needs a very special identity. It needs a unique name that is representative of that group. Use your unfair advantage.
FRESHNETWORKS | WEDNESDAY, DECEMBER 11, 2013
[Marketing] Facebook’s Year in Review – can social data choose your most important memories
And this raises interesting challenges to anybody using similar social media data , especially as we consider the future of market research. 'Facebook’s Year in Review feature is back for 2013. Not so much their year in review, but your’s – the feature brings together your most important ‘moments’ on Facebook in 2013. The photos and status updates that attracted the most comments, the friends you interacted with most collected together in one space to tell the story of your year. What Facebook is offering us is very different. For you. For your friends.
WEB METRICS GURU | TUESDAY, JULY 24, 2012
[Marketing] Radian6 Big Data
Caveat , maybe the vendors, such as Radian6, Sysomos, at el, are also contending with the marketing of their platforms to people who were expecting streamlined solutions, and haven’t been able to take their own data and questions and match it up with the platform can provide – again, not necessarily the fault of the platform, but still, the platforms get blamed. It’s been about a week since the Radian6 Big Data announcement (is that the right words to use?) and this is what it looks like on the Insights Panel (see below). That’s my guess. Solariat Press Release.
WEB METRICS GURU | SUNDAY, MAY 6, 2012
[Marketing] Upcoming Sentiment Analysis Symposium & Web Journal – May 2nd -6th, 2012
think the closed loop aspect of HubSpot makes it an appealing choice for marketers that want to have, more or less, one solution that does everything. However, as I pointed out in my recent article at Search Engine Watch, and here, HubSpot is now vulnerable to Google’s own desire to own the entire marketing suite, and is on a collision course with HubSpot, it’s only a matter of time, till Google takes this over, as well. Upcoming Events. Just want to mention that I’ll be at the Sentiment Analysis Symposium this Tuesday, all day, and blogging/tweeting from it.
COLLECTIVE THOUGHTS | THURSDAY, DECEMBER 29, 2011
[Marketing] New Site Changes Online Auctioning
The site allows you to buy rewards points in order to place bids on expensive items that you aim to win for well under market value. A new auction site launched last week called, YouNeverLose. So far the business is living up to its name. What makes this particular online auction so different is that they give you your money back. Once you buy the rewards package you are guaranteed to get your money back in the form of a gift card. When I first heard this I was skeptical, I thought I would get 25 bucks back on some gift card to the piggly wiggly, but I was wrong.
SMALL BUSINESS MAVERICKS | SUNDAY, JUNE 19, 2011
[Marketing] Link Building In 2011
Veteran Internet marketer Debra Mastaler has an interesting post on how to obtain new links, a process she calls “link marketing instead of link building, for your website today. If you look at the list, it’s really nothing new. In fact, she tells you as much before she dives in. But there was one thing that caught my eye about her list. If you use directories in your linking efforts, replace the word “directory” with “document sharing site” and search on your keywords to find new submission sources. Therefore, their algorithms are behind the curve.
GEOFF LIVINGSTON | THURSDAY, MAY 5, 2011
[Marketing] No One “Consumes” Social Media
Ever notice the phrase “consumes social media or a variant of that in market research and social media wonk discourse ? Image by ugod. Of course, media consumption as an idea matches our consumer economy, but the idea is a bit off. Think about it, no one “consumes social media. No one goes home and says, “I think I’ll consume Facebook for three hours. “How about some Disqus or Quora at dinner, this is boring. Or, “Can I have some Flickr for that blog?. Dominance in media form is passing. Just a movie? Or just a mobile check in?
DIVA MARKETING BLOG | THURSDAY, JULY 4, 2013
[Marketing] Fourth of July @ Your Own Pace
Diva Marketing Collection of Fourth of July Posts Lessons From The Peachtree Road Race - 2009 Twisted Recipes - 2010 Live The Life of Your Choice - 2011 'In my adopted home town of Atlanta, Happy Fourth of July begins with people waking before dawn. Well.not so much for me or Max but for many of my friends who run, jog, walk and sometimes skip (well someone must skip!) down Main Street in Atlanta to participate in the Peachtree Road Race. For the awe inspiring 88 year old Betty Lindberg this year marks her 24th Peachtree Road Race. Toss of a pink boa to you Betty!
SOCIAL WAYNE | SUNDAY, SEPTEMBER 5, 2010
[Marketing] Samsung Galaxy Tab commercial makes iPad owners drool. Battle of the tablet commercials
Note I didn’t’ say it was an iPad Killer as I don’t believe any future tablet will be an iPad killer as the iPad has way to much of a market share along with the thousands of apps via Apple’s App store. Samsung recognizes the tremendous growth potential in this newly created market and we believe that the Samsung GALAXY Tab brings a unique and open proposition to market. The Samsung GALAXY Tab is pushing the market in new directions and Samsung believes this is only the beginning of its innovations as pioneers in smart media devices.”. The iPad is here to stay.
WAXING UNLYRICAL | THURSDAY, APRIL 12, 2012
[Marketing] How I’m Building My Press Distribution List
I don’t have a background in public relations, but my current position as the marketing communications manager at TouchSystems requires some PR skills. Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). One of the primary aims of my position is to increase the company’s brand recognition and presence. It’s common courtesy and decency.
CONVINCE & CONVERT | TUESDAY, MAY 11, 2010
[Marketing] 4 Steps to Drive Sales with a Social FAQ | Blogging and Content.
And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers. Now you’re combining content with marketing, social media with customer service. Yes, your prospective customers are confused and uncertain. After all, why would they even be coming to your Web site unless they had questions about your product or service? To be entertained? think not. How does zero clicks sound? Social media makes it possible. Here’s how it works: 1.
LOUIS GRAY | SUNDAY, JANUARY 16, 2011
[Marketing] A Cloud-Centric Web Makes Device & OS Switching Easier
Switching between phones was even easier, as on Android, I was able to redownload all my paid apps from the Android market, free of charge. There is a tug of war going on in your mobile devices and your desktop OS - between the world of apps and that of cloud-based Web services. The applications, usually designed and optimized for your particular environment, serve as familiar tools for you, and improve your productivity, bring you news, enabling you to do new things or they may simply entertain you. Clearly, I have more cutting to do.
SOCIALNOMICS | FRIDAY, NOVEMBER 16, 2012
[Marketing] The pros and cons of buying Twitter followers
The practice, considered by some as unethical, is not a replacement for the conventional marketing efforts needed to build any successful venture, but is definitely rising in popularity(especially amongst startups), and can be considered as one of the many tools at your disposition to build a marketing strategy for your business. The concept of buying popularity online might seem like a new one to some, but it has been around for as long as the social media trend itself. Similar claims were also lobbed at Newt Gingrich and President Obama.
SOCIALNOMICS | MONDAY, JULY 11, 2011
[Marketing] Why It Is Too Early For Businesses To Join Google+
As the Director of Marketing and a social media nerd, I am having to sit on my hands to stop myself from creating a Google+ account for GiveForward. Google+ has launched to much excitement, and few are as pumped about it as businesses and nonprofits. Finally, they can be a part of the social media wave rather than catching up to their customers. But is it too early? say yes, and trust me it is not easy to say that. But as someone who has dealt with the ups and downs of running a business’s social media, I can tell you now, patience is a virtue.
DANNY WHATMOUGH | FRIDAY, JUNE 6, 2014
[Marketing] Facebook responds to the organic reach issue
'As you will no doubt know already , marketers are up in arms because of reductions in organic reach on Facebook. The social media giant took time out yesterday to respond to marketer concerns in a post published on the Facebook blog. There really isn’t anything particularly surprising in the post. The gist of it runs something like this: Users are our number one focus. There’s too much content and too much competition. Organic reach has declined because we need to improve the user experience. We aren’t just doing this to make money from businesses. social medi
TWIST IMAGE | SATURDAY, DECEMBER 22, 2012
[Marketing] Six Links Worthy Of Your Attention #131
Everything Is Marketing: How Growth Hackers Redefine The Game - Fast Company. Marketing is not just advertising and, because of the nature of digital, great ideas can come from coders too. This Fast Company article looks at people they call, 'Growth Hackers' - a hybrid of marketers and coders who are simply leveraging the tools and technology to get more people to use their products. It's a gem of a read and validates just how much marketing continues to evolve. "It took me a while to get around to watching this. " (Alistair for Hugh). Here is that ebook.
ENGAGE | FRIDAY, SEPTEMBER 26, 2014
[Marketing] “’Native Advertising’ as a Term is Crap”
'It was early on Wednesday morning, and Content Marketing World wasn''t quite buzzing yet. The panel had some heavy-hitters, and I couldn''t wait to hear their perspective on the term and practice that we, as content marketers, have been buzz-wording all year. Native advertising’ as a term is crap,” said Stacy Martinet, Chief Marketing Officer of Mashable. The panel went on to say that last year, ‘content marketing’ was the previous year’s ‘social media,'' and that this year, ‘native advertising’ is last year''s ‘content marketing.'' My heart sank.
BILL HARTZER | THURSDAY, JUNE 16, 2011
[Marketing] Google to Encourage Americans to Get Online
But in some cases, Google has combined certain markets, such as the “Carolinas and “Dakotas. As you may or may not know, I usually monitor the domain name purchases of some of the major online retailers and web properties. Certain domain name purchases catch my eye, and I try to post about it when something noteworthy is in the works. Usually, when someone has plans for something, they will purchase the domain name related to the new product or service–and companies planning big campaigns or products and services are no different. GetOnlineAlabama.com. Tweet This!
MINDJUMPERS | TUESDAY, SEPTEMBER 20, 2011
[Marketing] How Lacta Created Engagement With a Simple, Yet an Effective Campaign
64 Inspiring Facebook Marketing Techniques [infographic]. Tweet. Lacta Chocolate, one of the favourite brands of milk chocolates from Greece, did a great and actually, a simple campaign to promote their brand. What I found really cool about this campaign was the fact that it was not complicated and went really well with the image of the brand. The brand communication was usually designed on romance with advertisements focusing on people in love and comparing it to Lacta’s sweetness. People were comparing their loved ones to sweetness of Lacta. The campaign. Result.
KIKOLANI | TUESDAY, DECEMBER 6, 2011
[Marketing] Writing Around the Web – Keyword Research, Google+, and Google Analytics
How to Find Out Which Online Marketing Strategy Drives the Best Traffic – Learn how to use Google Analytics Advanced Segements to view different groups of referral traffic – traffic from social media, article marketing, link building, directories, local search, guest posts, and so on to determine the most effective online marketing strategy for your website. Search Engine Marketing vs. Social Media Marketing: The Showdown – How search engine marketing beats social media (and vice versa) and why you should be investing into both. Analytics.
SOCIAL EMAIL MARKETING | TUESDAY, JUNE 15, 2010
[Marketing] Evolutions in lead generation and nurturing in an age of social.
SPIN SUCKS | WEDNESDAY, DECEMBER 29, 2010
[Marketing] How a Social Media Release Can Help Spread Your Story
is a logistical and planning specialist, providing a wealth of experience in media services, promotion, marketing, audio-visual production, and distribution, as well as event and corporate strategic planning and implementation strategies. Guest post by Andy Donovan , founder and president of Donovan Group Inc. and a proud Canadian. consider myself a bit of a story teller. And conversely, I enjoy other story tellers. With the advances in technology now available to us, being able to tell a story has never been easier, or more challenging to sift through the amount of noise online.
SMALL BUSINESS MAVERICKS | WEDNESDAY, APRIL 24, 2013
[Marketing] 4 Outdated SEO Ideas
In today’s search engine marketing climate, social media is every bit as important as organic SEO. 'The Web changes. So does SEO. In fact, SEO is not the same today as it was 10 or 15 years ago. Below are 4 distinct SEO ideas that are no longer valid, yet I hear people talking about them all the time as if they are still good and valid ideas. These ideas are as outdated as silent movies. You need meta tags – Not really. The keyword meta tag is no longer necessary. The search engines ignore them. You should too. Sometimes it is, sometimes it isn’t. It might not.
SMALL BUSINESS MAVERICKS | FRIDAY, MARCH 15, 2013
[Marketing] Offline Retail Analytics Via Smartphone
An increase in store traffic after a few merchandising or promotional efforts and you’ll know your marketing campaign is working. There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” ” The company’s name is Euclid. think this is a sublime idea. Euclid collects data for retail businesses using smartphone technology to track consumer movement. The incredible thing about that is it allows retail store owners an opportunity to use actionable data that, before now, they haven’t had access to.
SMALL BUSINESS MAVERICKS | FRIDAY, SEPTEMBER 7, 2012
[Marketing] Is Bing The Best Search Engine?
But if it’s true and Bing’s results are better, does that mean online marketers should change their focus from Google to Bing? Bing keeps trying to convince, by one way or another, that its search results are better than Google’s. They’ve tried just about everything they can think of. But they have one more card to play (or maybe not), and they’re playing it pretty heavy right now. This is probably the best idea that Bing could come up — a blind search engine test. Well, there is. It’s called Bing It On. However, I do expect Google to retaliate.
SMALL BUSINESS MAVERICKS | THURSDAY, NOVEMBER 3, 2011
[Marketing] A Quick Glance At SEO Ranking Factors
Search engine marketing professionals love to talk about ranking factors. Sometimes they get a little too deep in the weeds. But I like what Danny Sullivan has done at Search Engine Land in creating The Periodic Table of SEO Ranking Factors. like that he kept is simple and that he made it visual. That’s a big leap forward in terms of learning SEO for someone new to the game. Let’s highlight a few things. In terms of HTML, title tags are the most important ranking factor. And for site architecture, making your site crawlable is extremely important.
KIKOLANI | FRIDAY, OCTOBER 8, 2010
[Marketing] Fetching Friday – Resources Mashup & Less Than a Week to Blog World
10 proven blog marketing tactics you can use today – design, categories, timeliness, connections, and more. quick tips for developing a Facebook marketing strategy – competing with search engines, community pages, and more. 12 video demo tour of the Ontolo Link Building Toolset – a toolset which sets out to automate some parts of the link building process, quickly connect you with the most important websites in your market, and more. Making Money Online / Marketing / Reputation. The Resources Mashup. Blogging / Writing. Facebook. Find out! Find out!
IT'S JOSIP NOT JOSEPH | THURSDAY, JULY 29, 2010
[Marketing] From the Outside, Looking In: Perceptions On Work and Gen-Y
by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 They believe they understand us through their perspective. Unported License.
GEOFF LIVINGSTON | TUESDAY, JANUARY 25, 2011
[Marketing] The Age of the Sycophant
Instead of dialogue, we have “ social propaganda designed to convince the sycophant to buy products, subscribe to questionable services, market their heroes trying to build businesses, and in the worst cases, defend offended parties via the flash mob. less a year to blog about ideas that indirectly support someone else’s market stature, and have no clear path to develop their own blog topics and thinking. Examples like this content marketing pyramid can be found throughout the social web. Sycophant – A self-seeking, servile flatterer; fawning parasite.
MINDJUMPERS | TUESDAY, SEPTEMBER 11, 2012
[Marketing] Case of Creative Crowdsourcing: Let Your Fans Guide Your Brand
They want to have their hand in where a brand goes, what a flavor is for a brand, what direction it goes, they want to have a say” – according to the Chief Marketing Officer of Frito-Lay North America, Anindita Mukherjee. The decision to renew the same campaign in a different market is explained by Salman Amin , Executive Vice President Sales and Marketing, PepsiCo: “Judging from the success of these contests worldwide, we feel confident that the response will be incredibly enthusiastic here in the U.S. “Today consumers want to have their voices heard.
KIKOLANI | MONDAY, DECEMBER 10, 2012
[Marketing] How to Get 40,000 Readers Without Guest Blogging
Not only that, this new blog isn’t about marketing, blogging, or making money online! As an example: I did an interview with Rafal Tomal (lead Copyblogger designer) & Alex Mangini (owner of Kolakube) for my marketing blog Sparring Mind. This is a guest post by Gregory Ciotti. “It can’t be!” ” Ah, but it’s true! Refreshing, isn’t it? Only a few months ago, I started my recent project, an electronic music blog by the name of Sophistefunk. And I did it without a single guest post about this blog! But how? Almost. Then it hit me. Bloggin
BRASS TACK THINKING | THURSDAY, SEPTEMBER 27, 2012
[Marketing] How To Get Tapped For The Projects You Want
Which means when someone needs an authority on incredible content marketing, they call Ann Handley or C.C. I’ve been asked a version of the same question several times in the last few months. Essentially, it boils down to this: “How do I get recognized as an authority and have people want to work with me on projects or ideas that make me excited?” Focus. You cannot — I repeat, cannot — get approached for awesome things until someone really understands what you do and stand for. work in social business strategy and organizational change. Chapman , not me.
JEFF KORHAN | MONDAY, AUGUST 2, 2010
[Marketing] Beta Your Small Business Innovations
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « High School Reunions - The Ultimate Social Meet-Up | Main | Lighten Up Your Social Media Life » August 02, 2010 Beta Your Small Business Innovations One of the trends that has emerged in recent years is the concept of beta testing new product and service developments before they are ready for prime time. The idea is to get to market quickly, and then let the members of your community tell you how to bring everything to its best completion.
JEFF KORHAN | WEDNESDAY, SEPTEMBER 8, 2010
[Marketing] How Blogging Enhances Your Sales Presentations - Jeff Korhan
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Marketing with New Media in Mind | Main | How Often Should I Blog? Expand your view of blogging and you will find it invaluable for enhancing your marketing and selling. Expand your view of blogging and you will find it invaluable for enhancing your marketing and selling. » September 08, 2010 How Blogging Enhances Your Sales Presentations Most people probably think of blogging as writing.
GEOFF LIVINGSTON | FRIDAY, JUNE 21, 2013
[Marketing] Want Success? Then Work Hard!
That choice also causes me to be somewhat less sympathetic toward authors that complain about the difficulties of writing and marketing books. 'Image by JD Hancock. Last week I spoke at the All Sports United Summit at NCAA headquarters in Indianapolis. It was a great time, and I got to meet several current and former athletes who have built foundations to better their communities. Smoking cigars and talking with NFL players and Olympians was an eye opening experience. We were very, very similar in our approaches toward work. Professions Professions aside, we were all type As. Period.
PAMORAMA | TUESDAY, JANUARY 5, 2010
[Marketing] Pepsi Sidelines Super Bowl Ads, Opts for Social Media Push
pamorama marketing, life, social media Home About Bookshelf Links Contact Pepsi Sidelines Super Bowl Ads, Opts for Social Media Push by Pam Dyer on January 5, 2010 Share Are you like me? The Internet is changing the advertising market Pepsi’s decision to abandon the Super Bowl, once regarded as a can’t-miss showcase for major brands, underscores how the Internet is transforming marketing by providing companies with cheaper ways to communicate their messages to consumers. Do you enjoy NFL football? Pepsi is historically a prodigious broadcast advertiser.
BRASS TACK THINKING | SUNDAY, JUNE 6, 2010
[Marketing] Welcome to Brass Tack Thinking.
Good thing we both thrive under pressure… [link] jaybaer I always knew what we needed in the smart marketing space was a little T & A. just got back from a conference where, along with industry influencers in my niche, I met some awesome marketers and tossed around cool ideas. plan to blog more about PR and marketing for my niche as a result, and reading this (Amber — Tamsen “reads an awful lot like you!) You want to make things happen. You need to make things happen. It’s part of who you are—maybe even at the core of it. It surrounds you. Follows
BRASS TACK THINKING | TUESDAY, JUNE 8, 2010
[Marketing] Welcome to Brass Tack Thinking
Good thing we both thrive under pressure… [link] jaybaer I always knew what we needed in the smart marketing space was a little T & A. just got back from a conference where, along with industry influencers in my niche, I met some awesome marketers and tossed around cool ideas. plan to blog more about PR and marketing for my niche as a result, and reading this (Amber — Tamsen “reads an awful lot like you!) You want to make things happen. You need to make things happen. It’s part of who you are—maybe even at the core of it. It surrounds you. Follows
WRITTENT BLOG | MONDAY, OCTOBER 28, 2013
[Marketing] 10 Unexpected Places to Find Business Blogging Inspiration
If you’re struggling to come up with a creative way to recast your marketing automation software product, a battle against zombies may be the perfect analogy to get you feeling creative again and increase your chances of gaining meteoric social shares. Metrics expert Dan Wilkerson uses this resource to find concepts to tie into his content marketing for instant and total appeal. Stephen Streich of Eloqua believes that Reddit is something of an untapped resource for marketers, due to the fact that many memes and concepts gain discussion first in the “subreddit” forums.
NOWSOURCING | MONDAY, MAY 12, 2014
[Marketing] As Digital Goes into Storytelling Mode, Infographics can tell a Rich Story and Promote Branding
An infographic we created for Cloudant—” How to Win Big in the App Market ”—is a good example: Hothead Games had released the top “sports” cell phone game, with 80 million matches played and 20 games opening per second. 'A March 2014 Nielsen Study, commissioned by inPowered, “ The Role of Content in the Consumer Decision Making Process ,” uncovered that consumers depend on trusted, expert content to make purchase decisions 5 times more today than they did just a half a decade ago. In addition to this expert commentary, there’s also branded commentary and user-generated reviews.
KIKOLANI | FRIDAY, SEPTEMBER 7, 2012
[Marketing] Fetching Friday – Resources Mashup & Yosemite
15 Epic Marketing Fails [FUNNY] – So to follow up on our last “bad marketing” post, I’m going to expose a few classic faux pas as a warning to be extra careful when you put an ad out to the world. 25 Quick Social Media Tricks And Ideas For Bloggers – A lot of people are now admitting – however begrudgingly – the effectiveness of using Facebook, Twitter, or LinkedIn for online marketing and SEO purposes. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Freelancing.
FIREBELLY | WEDNESDAY, AUGUST 24, 2011
[Marketing] Starbucks launches city vs. city coffee competition
Starbucks is known in the industry for fantastic localized marketing. This contest brings Starbucks back to localized marketing in a mass-marketing way. This information is how localized marketing succeeds and will likely lead to additional city-specific rewards in the future. In my world, it isn’t officially the fall season until I have a Pumpkin Spice Latte from Starbucks in my hand. know I’m not alone. Today, Starbucks launched a nation-wide competition on Facebook. The contest ends Friday. There is a new challenge each day. Tell me your thoughts.
SOCIAL WAYNE | FRIDAY, FEBRUARY 10, 2012
[Marketing] Day 10: People of color impacting the social web – Melinda F. Emerson – #29DaysofDiversity
She is an author, speaker and small business coach whose areas of expertise include small business start-up, business development and social media marketing. As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human. Each post will include a picture, bio, two links from the selected person and this paragraph. Emerson. Melinda F.
SOSHABLE | SUNDAY, JUNE 14, 2009
[Marketing] Twitter and Blogging, Tips and Tools
If your intentions are strictly marketing or sales oriented, you might want to avoid going straight into the pitch immediately. Blast. “Every blog should have its own Twitter account.. Slow down. If EVERY blog had a Twitter account, the site would be “over capacity constantly. Some web hosts claim 99.99% uptime. Twitter would be at 99.99% downtime considering there’s more blogs on the Internet than atoms in the known universe. Hopefully, this blog doesn’t fall into any of those categories other than the occasional bacon post. Final step: tweet. Weird?
THE WAY OF THE WEB | WEDNESDAY, AUGUST 11, 2010
[Marketing] Augmented Reality needs to jump the shark
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Jumping the Shark defined ).
CONVERSTATIONS | MONDAY, AUGUST 30, 2010
[Marketing] Brain Stew 08/30: Conversations & Gleanings
Personal pronouns are important in doing "market research" in the social media space. I've been having several discussions over the past few weeks about Affiliate Marketing and JV opportunities. Occasionally, I have conversations over coffee (guess where) that prick my brain to overdrive. These bits are gleanings and take-aways, ideas and wonderings from these talks. Keywords may be less important than "key phrases" that include these pronouns. Search Once & Subscribe: Use Personal Pronouns . There is a science to this stuff though help is available. Portland?
NOWSOURCING | THURSDAY, MAY 8, 2014
[Marketing] A Great Infographic is Only as Good as its Story: An Interview With Alex Kenemer, Head of Research
” That is the traditional broadcast marketing way of thinking– Free entertainment, but you must sit through advertising. Due to a bad track record in marketing, they’ll let us pull out all the stops and without fail, those are always our best infographics. 'When you look at an infographic, the first thing you see is a compelling design. Once you’re past the appealing visuals, there has to be a compelling story and quality research that’s truly the backbone of the infographic. And that’s not really much of an exaggeration. So where’s the medium?
TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, JANUARY 23, 2008
[Marketing] Blogging: Social Media is Not Only About Social Media Sites
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing > Blogging: Social Media is Not Only About Social Media Sites Blogging: Social Media is Not Only About Social Media Sites by Tamar Weinberg on January 23, 2008 Share Often, I hear from people who complain that social media doesn’t do anything for their “marketing efforts. In any marketing campaign, the more you see the product, the more likely you are to be influenced by it, even if you don’t want to be. You market, by not marketing.
SOCIAL MEDIA MARKETING | MONDAY, SEPTEMBER 19, 2011
[Marketing] Speakin' Like Them
First uttered some 2,000 years ago, it is a quote that today is even more important for marketers and communicators to keep in mind as we think about what we're trying to accomplish. "If you wish to persuade me, you my think my thoughts, feel my feelings and speak my words." - Cicero I've previously cited this quote by Cicero as one that demonstrates the timelessness and universality of human nature. The website blossomed, followed by a more recent foray into Facebook , and here we are today. And today there are a number of individuals and sites who like to play along. Here be t' link.
LOUIS GRAY | THURSDAY, MAY 19, 2011
[Marketing] Linktamer: Coming Soon to Find Your Best News Links
Disclosures: As noted often, I am vice president of marketing at my6sense, focused on personalization of news and social streams, much like Linktamer's future mission could be. While we're on the topic of personalization and filters. there's a new project called Linktamer currently under construction that looks like it could be a Web-based tool to find the most interesting stories from your feeds based on your interests, relying heavily on your direct feedback to stories, and the tags describing them. Looking forward to seeing this one develop. RSS Relevance Linktamer
LOUIS GRAY | FRIDAY, SEPTEMBER 24, 2010
[Marketing] iSites Creates Simple Mobile Apps for Individuals, Brands
iSites bills itself as being able to design once and publish on multiple mobile platforms - meaning you can get published on both the iTunes Store and the Android Market. At the end of 2009, Mobile Roadie made a big splash at Le Web for the company's do it yourself iPhone application builder. The app, for about $500, could create a customized application for individuals, and has seen strong traction in the entertainment space for artists including Taylor Swift and Madonna. It's also the platform used for iPhone apps featuring Chris Brogan and Brian Solis.
VIPER CHILL | THURSDAY, MARCH 11, 2010
[Marketing] How I Helped Make a Bland Blog an Overnight Success
For example, any article here tells you that I write about internet marketing. Reply Jonny | thelifething.com says: March 20, 2010 at 7:12 am Yo Glen, marketing guru and all. use to ask my wife to help me with editing part, but now shes got her own blog and spends her time marketing it and working to make hers better. Home What the F ? Cloud Living Say "Hi!" One of my best friends, Diggy, was implementing all of the traffic methods I recommend to grow a blog and was seeing results, but not the kind of results he really deserved for his efforts. Everybody has a great story.
ENGAGING BRAND | SUNDAY, MARCH 28, 2010
[Marketing] Are you emotional enough?
Ed Hardy Shirts on Show 300 - Facebook Marketing spyseo on Show 300 - Facebook Marketing Small Business Answering service on Putting the Wow into Customer Service Small Business Answering service on Customer Service and the Fred Factor Krishna De on Show 300 - Facebook Marketing LOGO DESIGN on Whats Missing in Your Logo? Show 301 - How Risky is Risk Show 300 - Facebook Marketing Show 299 - The 24 Hour Customer Do we need a new style of citizenship? Main | Hasnt communication always been two way?? » Are you emotional enough? selling emotion Be emotional.by
KIKOLANI | TUESDAY, OCTOBER 18, 2011
[Marketing] 9 Questions with Sean Platt of Ghostwriter Dad
Much of what we’ve learned as content marketers over the last few years is helping us build our strategy now, then quickly evolve it as we go. What role does social media play in your marketing strategy? Yet, our five titles were in four different markets, meaning we might as well have had one. Writing a series simplified the funnel and our marketing. We wanted to get 5-6 titles in the same market on Kindle, before Christmas, so we could capitalize on the roaring trend and pending price drop. Hi Kristi! it’s great to be here! Thanks for having me.
KIKOLANI | THURSDAY, MARCH 24, 2011
[Marketing] Fetching Friday – Resources Mashup & Red Pandas
Making Money Online / Marketing / Online Business. The only inbound marketing guide you will ever need – how Hubspot generates leads for their software, including their top three lead generation sources. The keys to content marketing improving search rankings – it’s not just the content, but these two important elements that will lead to content benefiting your SEO efforts. tips and marketing strategies for the new Facebook fan pages – learn how the new Facebook changes can help you get more likes and engagement for your Facebook fan page.
JEFF KORHAN | TUESDAY, MAY 3, 2011
[Marketing] How To Be the Solution To the Right Problems
This is the objective of content marketing - educating your community. When seeking to differentiate their businesses, most companies focus on what they believe they do better than their competition - which is exactly what the competition is doing. This leaves the prospect confused - and a confused buyer will say no - to both companies. The Right Problems Are Invisible . You can be very effective at differentiating your business by being the best at helping your customers understand problems they don't know they have. Where should you look for these problems? . So do you.
BRASS TACK THINKING | TUESDAY, MAY 8, 2012
[Marketing] When To Go Ahead And Have Your Brain Picked
In the modern world of content marketing, we talk a great deal about the value of “giving it away” and “being helpful” in order to have people tap you for deeper and more custom insights that you can then charge for, either through a product or services. Okay, professionals. We get it. No one really likes to work for free. And yes, it’s really important to set boundaries for yourself and for your business so that you don’t undervalue the work that you do, or undermine the qualifications you have as a professional. Not in a sustainable sense, no.
ARI HERZOG | TUESDAY, NOVEMBER 26, 2013
[Marketing] 3 Videos Inspire You to Do Anything
Each video is about marketing and imagination. 'If you agree that feeling content is more important than consuming content, I encourage you to watch these three videos. Each requires you to consume what is shown but there is no noise. It’s all signal. You will feel refreshed and inspired to improve yourself. Most of all, you will smile. Guaranteed. Now, take a deep breath and go make the world a better place. Thanks for reading. If you were inspired, please add a comment and sign up to receive blog posts by email. Productivity video
TWIST IMAGE | WEDNESDAY, DECEMBER 22, 2010
[Marketing] The Social Element Is Everywhere
Figuring out your online and digital marketing strategy going forward is critical. digital marketing strategy. There's a saying that likes to dance around the Internet. It goes something like this: "all media is social media." " That's not entirely true. Media (or anything) only becomes social when there is an opportunity for those who are consuming it to react back at it with some kind of interaction. You can still use the Internet (or even the telephone) as a broadcasting channel. What does that really mean? Always remember. What does that really mean? brand.
TWIST IMAGE | THURSDAY, MAY 29, 2014
[Marketing] How To Be A Recognized Authority
would never call myself a "rock star," but my bio has this line it: " Marketing Magazine dubbed him the ''Rock Star of Digital Marketing'' and called him, ''one of North America''s leading digital visionaries.''" digital marketing. marketing magazine. 'Do you define yourself as an authority in your industry? Does it really even bear repeating that if you''re the only one who is recognizing yourself as an authority that you may, in fact, not actually be one? We see it all of the time. cringe. Not just for you. but for me as well. Maybe it''s me.
CONVINCE & CONVERT | TUESDAY, JUNE 22, 2010
[Marketing] Why You're the Key to Social Media Success
Unlike every other form of marketing and communication ever devised, you can’t treat social media like taking medicine – something that you do when you have to, and only because someone told you so. It is important that, as marketers and business-owners, we know what business we are in and we are in the communications business. If communication is most effective in a press release, so be it, but if it is most effective via social media tools, that should be just as viable an option to a marketing or PR department. The biggest obstacle is corporate culture.