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  • SOCIALNOMICS  |  THURSDAY, MARCH 10, 2011
    [Marketing] You are worth more than $1.07
    You can’t look at Facebook marketing solely through the CPC lens. You empower your digital audience and mobilize them into an evangelizing army of ambassadors who market for you. To give the great Seth Godin a shout out, it is time for some Purple Cow thinking for Facebook marketing. They say you can’t put a price on friendship, but how about Facebook Fans? Personally I had hoped I was worth at least…three times that! Fans cannot simply be categorized into commodities that can be purchased. Frankly I think users are just getting used to ignoring the ads.
  • FEVER BEE  |  TUESDAY, FEBRUARY 22, 2011
    [Marketing] What's Wrong With Community Management?
    We let ourselves be subservient to marketing, communications or technology.  We keep using a marketing framework to develop a community. broadly speaking, quite a lot. We spend too much time maintaining communities rather than developing them. The former is to respond to the e-mails and notifications filling up your inbox, the latter is to initiatve things and foster relationships that develop a sense of community. Don't wait for things to happen, make them happen. We mistake audiences, like those scene on Facebook, Twitter and blogs, for communities. Don't do this. 
  • DANNY BROWN  |  TUESDAY, SEPTEMBER 28, 2010
    [Marketing] From Reach to Relationships – Chapter 7 of Greg Verdino’s microMARKETING Book
    Greg Verdino’s new book, microMARKETING: Get Big Results by Acting and Thinking Small is already generating some great buzz because of one of the ways the book is being marketed. While there are a few examples of mass marketing throughout the chapter, the overarching viewpoint is simple and clear – while huge numbers can work, it’s the connections based around any figure that makes the real difference. And, as any good marketer will tell you, numbers are great but it’s the results that count. Relationship Marketing 2.0. These are my thoughts.
  • PAUL GILLIN  |  MONDAY, APRIL 6, 2015
    [Marketing] LinkedIn Headline Tip: Stick to the Facts, Avoid Superlatives
    “How do you find the balance between marketing yourself and sounding full of yourself?” A student in one recent Profitecture class sent me an interesting question, so I thought I post the answer here. ” she asked. “I think there is a thin line.” ” She attached a screen grab of a LinkedIn member who described himself as a “Remarkably Brilliant IT Professional.” ”  My reply: I agree with you that “remarkably brilliant” is a pompous and inappropriate term to use except in a humorous context. LinkedIn Tips linkedin
  • CONVINCE & CONVERT  |  THURSDAY, AUGUST 1, 2013
    [Marketing] 3 Ideas From Oreo to Infuse Creativity & Fun Into Your Social Media Content
    Long after generating worldwide kudos for the Daily Twist campaign and famed real-time marketing “dunk in the dark” sensations, this classic cookie continues to offer up engaging moments of wonder. Ideas From Oreo to Infuse Creativity & Fun Into Your Social Media Content is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Have the dog days of summer resulted in a creative roadblock when it comes to your social media content? They say good things come in three’s, so who better to seek creative inspiration from than Oreo.
  • BARE FEET STUDIOS  |  MONDAY, MARCH 29, 2010
    [Marketing] Should You Monitor Social Media Behavior at Work? | Bare Feet Blog
    Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > HowTo , Productivity , Social Media , Tech Tools > Should You Monitor Social Media Behavior at Work? Should You Monitor Social Media Behavior at Work? invite you to go there for the details if you are interested – the reader comments are especially enlightening for a glimpse into the “real world&# of employee attitudes. Get yours! See the pink zone.) Hawai?i
  • SPIN SUCKS  |  THURSDAY, FEBRUARY 23, 2012
    [Marketing] Social Media and the Solution to Your Problems
    The one-way nature of traditional marketing means our messaging is a reflection of who we are. Today’s guest post is written by Ken Mueller. My wife is trying to kill me. She just read this book, French Women Don’t Get Fat , and apparently one of the reasons French women don’t get fat is because they drink a lot of water. OK, they do a lot of other things as well, but my wife’s big takeaway was: Drink a lot of water. As a result, I feel like every time I turn around, there she is, handing me a glass of water. Got a cold? Drink more water. Got a headache? Fad diets come and go.
  • DIVA MARKETING BLOG  |  WEDNESDAY, OCTOBER 5, 2011
    [Marketing] Go Behind The Numbers To Determine Success
    Not only in marketing communications but in customer service or even with nonprofit programs. Sidebar:  In another lifetime I was marketing director for a nonprofit. How do you determine business success? Just asking. . Why Toby," You might say. You set a numerical goal and then see if you can meet it. It's called measurement and metrics." . "Ah, " I might say. Yes that's good. Or is it really? Or might it be misleading? Is it enough? Could it be doing us a disservice?"   Just asking. This week I was chatting with a friend who recently joined the staff of a nonprofit organiztion.
  • KIKOLANI  |  FRIDAY, AUGUST 3, 2012
    [Marketing] Fetching Friday – Resources Mashup & Buttermilk the Dwarf Goat
    Strategies to Turn Your Boring ABOUT US Page into an Engaging Marketing Machine – Creating a really engaging About page requires a great deal of thought because it is one of the most visited pages on your website. 23 Seldom Revealed Truths about Network Marketing – Looking for some real truths about network marketing? Why You Need Content, Search, AND Social for Successful Online Marketing – The following are ways that content, search, and social play vital roles in the success of each aspect of your online marketing campaign. Here you go.
  • LOUIS GRAY  |  SUNDAY, FEBRUARY 13, 2011
    [Marketing] XYDO Preparing Personalized News Hub With Quora Flavor
    Disclosure: Theoretically, my6sense , where I am VP of Marketing, is in the personalized news game, which I should note. Continuing the mantra that the third wave of the Web is one of personalized news, streams and social experiences, XYDO is on the verge of launching what they call a personalized news network that claims to show you only the news you find interesting from all the friends and people you follow across the social Web. But more than a simple share counter, XYDO starts you off with asking for you to select the topics you want to follow and avoiding those you don't.
  • SMALL BUSINESS MAVERICKS  |  SATURDAY, OCTOBER 29, 2011
    [Marketing] SEO Is Still Cool
    It’s not the only online marketing strategy available, but it’s still effective. Consider that most of your competition don’t practice sound SEO strategies in their content marketing efforts. You must be able to determine which keyword phrases are most profitable for your niche and that match your marketing goals. SEO is still an effective way to market web pages in 2011. SEO stands for search engine optimization. It’s the process that webmasters use to get their pages ranked in the search engines. So what makes for sound SEO practices?
  • DIRECT MARKETING OBSERVATIONS  |  MONDAY, SEPTEMBER 13, 2010
    [Marketing] The Four Semi-Truths of Social Media
    Semi-truth #2: The majority of social media applications can indeed be nebulous and though they may have the best of intentions with a cool interface-at the end of the day, they remain nebulous at best with a typical “make money via advertising&# as it’s business model, and a primary marketing approach that is dependent on social “coolness&# and going viral. First some quick definitions: The definition of Nebulous according to Dictionary.com is hazy, vague , indistinct, or confused. Now what if we applied these to the world of social media? His take? fair enough.
  • DANNY BROWN  |  MONDAY, JULY 19, 2010
    [Marketing] How NOT to Win Friends and Influence People - Danny Brown
    You’re an online advertising company, so I’m pretty sure you’re aware of Permission Marketing from Seth Godin. You might also like: Using Social Media Right – For You Social Media for Good People, Numbers and the Fast Company Influence Project Tags: Advertising , business sense , Marketing , spamming 26 voices - share yours! What is worse is some of these people call themselves Internet Marketers. Its almost as if they find this to be a marketing strategy. It was posted by Claire Reynolds on behalf of the DSNR Media Group. Really, DSNR? " New!
  • DANNY BROWN  |  THURSDAY, AUGUST 12, 2010
    [Marketing] Saving Face When Your Company's Doors Are Blown Off - Danny Brown
    Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Saving Face When Your Company’s Doors Are Blown Off August 12, 2010 4 voices share yours! Share Save If you’ve been watching the social stream the past week or so, you’ll have seen a slew of examples where a company has received a bit of a black eye in social media. So how can you prepare? How can you be ready for every single negative voice about your business? How can you take what’s being said and turn that into a positive?
  • CONVINCE & CONVERT  |  TUESDAY, JULY 17, 2012
    [Marketing] The Carrot and Stick of Social Media Disclosure
    Did you assume this post is all about regulations and company policies that may limit your use of social media for promotions, marketing programs and corporate communications? Brands in this camp may be watching from the sidelines while their competitors are taking advantage of the full constellation of social media marketing opportunities. They demonstrate their industry leadership in social media disclosure by using industry best practices, such as those articulated in the July 2012 revision of The WOMMA Guide to Disclosure in Social Media Marketing. Well, relax.
  • JEFF KORHAN  |  SUNDAY, AUGUST 1, 2010
    [Marketing] High School Reunions - The Ultimate Social Meet-Up - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Social Engagement Works | Main | Beta Your Small Business Innovations » August 01, 2010 High School Reunions - The Ultimate Social Meet-Up This past weekend I attended my high school reunion.  Social Communities Social media marketing is not marketing in the traditional sense.    It is only in that respect that you can consider your social media efforts as marketing.    It is relationship building. 
  • FRESHNETWORKS   |  TUESDAY, MARCH 3, 2015
    [Marketing] VR – a game-changer for automotive insight and the vehicle development cycle?
    Virtual reality (VR) and augmented reality (AR) are starting to impact on the way in which car manufacturers are marketing new models to consumers – as well as offering exciting new opportunities for designing and testing model concepts as part of the vehicle development process. Similarly, in January this year,  Ford used an AR app to market its new Ford Mustang. Excitingly, it’s not just for marketing purposes that car manufacturers are making the most of VR and AR. But what will this mean for how insight is incorporated into the development cycle?
  • JEFF KORHAN  |  FRIDAY, SEPTEMBER 3, 2010
    [Marketing] A Blog for a Long Weekend - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Still Dont Get Social Media? Try This | Main | Fusing is Confusing: How To Uncomplicate Your Marketing » September 03, 2010 A Blog for a Long Weekend Here in the United States we are gearing up for, or have already engaged in activities for a three-day weekend.  In a strange way I am looking forward to this because I know I'll return with fresh ideas and new perspectives for moving my small business forward. Enjoy the weekend everyone. 
  • MICRO PERSUASION  |  WEDNESDAY, JUNE 30, 2010
    [Marketing] Put Eyes Behind Your Back: Monitor Your URLs on Twitter - The.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 30 Jun 2009 Put Eyes Behind Your Back: Monitor Your URLs on Twitter I talk to a lot of people in PR about conversation monitoring. Everyone, it seems, recognizes the importance of monitoring Twitter for mentions of their brand (be it a corporate/product brand or personal one). Other similar tools include TBuzz and Topsy.
  • TWIST IMAGE  |  SUNDAY, APRIL 13, 2014
    [Marketing] The Best That Social Media Has To Offer
    Very smart and strategic marketing (which industry pro wouldn''t keep their own trading card front and center on their desk, making Jay and his team top of mind?). content marketing. digital marketing. marketing blogger. marketing podcast. social media marketing. Episode #405 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Jay Baer is back and he''s doing what most people in Social Media are not doing: making big and smart moves (and good money, as well I am sure). Enjoy the conversation. amber naslund.
  • PROACTIVE REPORT  |  SATURDAY, NOVEMBER 7, 2009
    [Marketing] PR Students Need to Learn Social Media Business Strategies
    Nowhere has this change created a greater shift than in fields such as marketing and public relations, which traditionally have been viewed as nontechnical but are now demanding a technological competency that is astounding.&#. Although most teens and young adults are very social media savvy, it’s all for personal use.  They have no experience of using social media to achieve business goals. For PR students social media is one of those skills.   “Over the past decade, there has been a sea change in the marketplace demands for graduates. “ Why is all this important?
  • SOCIALNOMICS  |  MONDAY, JUNE 1, 2015
    [Marketing] Exploring the World of ‘Free’
    This is especially true in the remote gaming market, where brands and operators have been able to create the illusion of free gameplay before driving various in-game purchases. quick look at any social or mobile gaming website will confirm this, and in this respect the gaming market has pioneered the success of the freemium business model. If there is one industry synonymous with the freemium business model in 2015, it is the mobile app market. While the ability to create the ‘illusion of free’ may benefit businesses, however, it also does a great deal for customers too.
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 22, 2010
    [Marketing] The Purposes of Content and Conversations
    Content has always been king in online marketing. Ask any good email marketer. These days, content is even more important in all forms of interactive marketing. Marketers have to make sure the information and thus content (potential) customers are seeking, is available to them when, where and how they want. Content also remains key in domains where it has always been crucial such as search engine marketing. The value of content purely depends on the perception of people so content marketing requires a very good understanding of your customers and prospects.
  • CONVINCE & CONVERT  |  TUESDAY, SEPTEMBER 9, 2014
    [Marketing] How to Promote Your Book Like Gini Dietrich
    For those of you who don’t know Gini Dietrich , she runs my favorite PR blog -  Spin Sucks  - and is a go-to resource for all things influencer marketing and digital PR. Also, I find her hilarious and her favorite classic arcade game is Tetris. A few months ago, Gini published her second book, Spin Sucks , and the method she used to promote her new book should be used as a go-to model for promoting new products. Spark Notes Version: Campaign Background With a goal to make the New York Times. Read the whole entry. » Social Media Case Studies
  • CHRIS BROGAN  |  MONDAY, APRIL 11, 2011
    [Marketing] Smell the Sizzling Fajita
    business humanbusiness marketing thinkingOver at Kitchen Table Companies , I was talking about how in my brief stint in the restaurant world, we used to have this phenomenon where if someone ordered a fajita, the kitchen staff would rush to throw on chicken and steak in preparation for the onslaught of fajita orders we’d receive thereafter. Because the fajitas, when served, would come through sizzling and smelling amazing and everyone in the restaurant would stop what they were doing to see them travel. There’s No Fajita Effect Online. There’s no fajita effect.
  • SPIN SUCKS  |  THURSDAY, DECEMBER 15, 2011
    [Marketing] An Open Letter to WordPress Experts
    Jay Pinkert is a principal with Shatterbox , an Austin-based marketing and communications consultancy that helps professional firms and small businesses generate leads and distinguish their brand through content-driven programs. Today’s guest post is written by  Jay Pinkert. Dear WordPress Expert, Thank you for helping me migrate my blog from WordPress.com to my own self-hosted site. You satisfactorily met all the deliverables enumerated in our service agreement. If you infer from that statement a recommendation or endorsement, please don’t. Too much choice can be paralyzing.
  • CONVERSTATIONS  |  FRIDAY, MAY 15, 2015
    [Marketing] GUEST: Does Your Business Have a Disaster Preparedness Plan?
    Say, for example, your business is dependent upon the future of the cotton market remaining steady. With plans on pursing a Master’s degree in ecological restoration and geographic information sciences, she currently works for a local marketing startup. Related Stories Content Marketing Strategies for Year-Round Seasonal Sales Create Better Presentations – LIFT Infographic 04/25/15 Unleashing the Power of Agile and Scrum: Collaboration and Teamwork Tools Why Images Work: 10 Reasons Visuals Make Good Content. Unexpected disasters happen. The U.S. Small Business
  • KIKOLANI  |  THURSDAY, JUNE 9, 2011
    [Marketing] Fetching Friday – Resources Mashup & Manhattan Timelapse
    Making Money Online / Marketing / Online Business. The ultimate guide to Facebook marketing – over 50 great articles on using Facebook including setup, privacy, contests, selling, ROI, and much more. This video was shared with me by Lorna Li of Green Marketing TV. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. If you need something to give to an advertiser who performed a poor outreach to you, this is something you can send them.
  • GEOFF LIVINGSTON  |  FRIDAY, MARCH 8, 2013
    [Marketing] 12 Books to Read
    Social Change, Anytime, Anywhere by Allyson Kapin and Amy Sample Ward : Well, my two friends published a book on multichannel marketing to affect change. Writers read , right? At least they are supposed to… Since spring break is here, and many of us have begun traveling for the annual conference season, here are some books I hope to read. Fiction. John Scalzi’s Redshirts : When I read fiction, I lean towards scifi with a focus on cyberpunk or hard science fiction in the Asimovian vein. Redshirts is a hilarious play off of Star Trek, the original TV show. Nonfiction.
  • LAUREL PAPWORTH  |  WEDNESDAY, DECEMBER 9, 2009
    [Marketing] Newspapers: Fear and Loathing in Social Media
    Marketing Course & Traineeships: MFA (Media Federation of Australia) (0). At Media140 I said mentioned that journalists (well some, anyway) weren’t really members of the social networks, just using them to lift stories, out of context, with no respect for the online community family. Or, weirdly, move between the two – sometimes mucking around with the rest of us on Twitter, the next minute lifting content to ridicule in heritage media channels. It’s annoying when a joke or a miffed tweet meant to be human interaction becomes front page News. What do you think?
  • KIKOLANI  |  FRIDAY, MAY 11, 2012
    [Marketing] Fetching Friday – Resources Mashup & Supermoon 2012
    Your Blog, Your Rules – Why Marketing Should Always Begin at Home – Don’t rely solely on social platforms for housing your content. Read the benefits of having your own blog and using social media to market it. 26 Tips for Success With Location-Based Marketing – What’s SoLoMo? How can you improve your location-based marketing? Discover more about optimization for local businesses and mobile marketing campaigns. This is the difference between a highly profitable website and a failed marketing initiative. The Resources Mashup.
  • SOCIAL MARKETING FORUM  |  SATURDAY, NOVEMBER 20, 2010
    [Marketing] Getting S.M.A.R.T on Social Media Data
    Your website is the hub of your marketing activities. Blogs are hubs of social media marketing activities. So, not knowing what is happening in the (social) Web regarding your customers, business and market is missing tremendous opportunities to improve your overall marketing and customer insights. How will you improve your overall marketing strategy? Not in DIY social media marketing either. are we really in social media marketing monitoring? But when it comes to social media marketing, most don’t as several surveys have shown. Relevant.
  • JACOB MORGAN  |  THURSDAY, DECEMBER 3, 2009
    [Marketing] Companies Interested in Enterprise 2.0 Need to Take Strategy Seriously
    The market is still in its infancy, so it will be a long time before we see big budgets allocated toward strategic planning for e20. It's always been easier to justify to spend 100k on a marketing campaign that may bring new customers than to spend 10k on an internal tool that makes for example team collaboration more efficient. Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Companies Interested in Enterprise 2.0 Need to Take Strategy Seriously View Comments December 3rd, 2009 A few posts ago I talked about Enterprise 2.0 shifts. 
  • WISDOM LONDON  |  THURSDAY, SEPTEMBER 2, 2010
    [Marketing] My Innovation Confession
    Reality-based innovation, if you will, could pay dividends and make the difference between a good marketing approach and an outstanding one, a strong brand and an emotive one, a content, functioning workforce and a highly-motivated, dynamic team of ambassadors. Reality check: Check out everyone’s reality: yours, your teams’ your clients, stakeholders, target market.  Wisdom London Creative Communications is our world… « Ever Wondered About… Klout Are you practicing what you preach? Out of the comfort zone I went. But it felt good.  But that’s not everyone’s view.
  • ONE SOCIAL MEDIA  |  MONDAY, JULY 5, 2010
    [Marketing] 5 Killer Apps to Take Your Facebook Page to the Next Level
    Try getting a professional Social Media Marketing company on the job. Share this post Tags: des moines social media company , One social media , social media des moines , social media for small businesses , social media iowa , social media marketing company , social media Philadelphia , social media services Leave a Reply Click here to cancel reply. Ok, let’s talk Facebook. Your clients are clamoring for their share of Facebook bliss, or perhaps it’s you who’s eyeing it hoping to cash in on some of its magic. Whether you like it or not, Facebook is happening. Link: [link] ] 2.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, OCTOBER 11, 2012
    [Marketing] 3 Ways Social Media Makes Great Customer Service
    More and more, companies are starting to use social media for more than straight up marketing. In fact, you can use it for a number of purposes, including customer service. Here are three very powerful ways to use social media (Facebook, Twitter, LinkedIn, Google+, et. for customer service. Acknowledgement Of A Problem – Yes, you will have complaints about your business on your Facebook page, on Twitter, and who knows where else? Don’t delete them. If someone sees them there one minute and gone the next, then you’ll have bigger problems. Respond.
  • ENGAGING BRAND  |  MONDAY, SEPTEMBER 27, 2010
    [Marketing] What is a brand anymore, anyway?
    Branding is in so many ways the conversation, branding is defined by the market, branding can be influenced not created. . Branding used to be simple.create a product, define the story and tell people about it. People then buy and decide if it is telling the truth.if so buy again, if not choose something else. Simple - she says tongue in cheek of course. Branding is more complex now, yet simplicity lies in that complexity! Now I believe branding is not about the product and the story you create. Branding for me is about influence. Branding is about being the party host.if
  • DANNY BROWN  |  THURSDAY, JANUARY 13, 2011
    [Marketing] Stepping Outside Social Media and All That Jazz
    So this post has absolutely nothing to do with marketing. Nothing to do with social media. Nothing to do with PR, or communications, business or blogging tips (unless you count the stats about spam emails when you click the “More&# tab on the side navigation menu). But that doesn’t matter. Sometimes you need to step away from all of that stuff and take a look at the world around us. Learn about the people, facts and figures that make up this planet. Which is exactly what this World Clock from Poodwaddle does. Enjoy. Musings global community people world clock
  • GAURAVONOMICS  |  THURSDAY, JULY 15, 2010
    [Marketing] Why You Should NOT Integrate Game Mechanics Into Your Service.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « How to Build a Social Network Based on a Single Feature Master List of Social Gaming and Game Mechanics Platforms » Why You Should NOT Integrate Game Mechanics Into Your Service Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! What do you think? Touche!
  • JEFF KORHAN  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Marketing] Want To Be A Small Business Celebrity? - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Oops! Sorry, We Goofed | Main | Still Dont Get Social Media? Try This » September 01, 2010 Want To Be A Small Business Celebrity? small business celebrity is not the one who craves media coverage and recognition.  That's a small business wannabe, and the social Web is a medium that makes their endeavor easily attainable. Traditional mediums such as television and magazines have conditioned us to believe that visibility makes you a celebrity.
  • IMAGINE YOUR REALITY  |  WEDNESDAY, MARCH 18, 2015
    [Marketing] How to use your Tax Refund to invest in your Business
    You can also use it to invest in equipment for your business or in your marketing efforts. If so, that will be a pressing need, in the sense that it can provide a way for people to find you online and be a good investment for your marketing. Tax season is coming to a close and if you are one of those rare business owners that has a tax refund, you might be thinking of a variety of different ways you could use it, such as paying off debt, buying something you’ve really wanted, or investing it in your retirement. So how do you use a tax refund for your business?
  • CHRIS BROGAN  |  THURSDAY, OCTOBER 7, 2010
    [Marketing] The Basics
    Evidently, I’ve written about the basics before in a different context. I was thinking about the basics of marketing, the 4 P’s as they’re sometimes called: Product. think promotion is where we spend a lot of our time on marketing, but as time goes on, I’m thinking harder about two of the other three Ps in that old, worn model. Tags: howto marketing Price. Place. Promotion. think most people spend a lot of time on promotion. think lots of people fall back into price when they fail at promotion. The Basics Matter. To me, place is a huge one. Do More.
  • ENGAGING BRAND  |  MONDAY, JUNE 16, 2014
    [Marketing] Show 490 – Selling Like a Superstar
    It is easy to wonder where marketing finishes and sales begins, so Anna Farmery talks to John Jantsch about Duct Tape Selling: Think Like a Marketer–Sell Like a Superstar. Are sales and marketing two different functions in a business, today? Does the business create the marketing and the customer close the deal? How can you become a sales superstar? Before the interview outline, the winner of the goodie bag this week is Paul Mancone, chosen from anyone who has shared about The Engaging Brand podcast or left an iTunes review. How linear is the selling process?
  • ENGAGE  |  FRIDAY, JANUARY 11, 2013
    [Marketing] 5 Ways to Be a Better Writer in 2013
    says Mary A Rosch, sales, marketing, and social media coordinator for jewelry designer Atelier Minyon. “In the age of smartphones we always have access to virtual pen-and-paper. Images appeared to rule the online roost in 2012. If you needed more evidence, “GIF” was named 2012’s word of the year by the Oxford American Dictionaries—but don’t let that tomfoolery mislead you. Words are the real currency on the Internet and social media networks. In fact, words have always been the backbone of human expression. picture isn’t worth 1,000 words because 1,000 words are invaluable. Amen, sister.
  • IMAGINE YOUR REALITY  |  WEDNESDAY, MAY 30, 2012
    [Marketing] Lessons from Unorthodox Warfare
    The use of the word campaign for example is a military terms that’s applied to marketing activities. When I was focused on social media I chose to be unconventional in my choice not to focus on managing social medial and also focusing on the social behaviors instead of the technology or marketing. I can’t say that my choice to not manage social media worked all that well for me, but the choice to focus on behavior did make me stand out a bit. I’m reading the Tao of Deception right now, which is a book on unorthodox warfare in Chinese history. Everyone does it.
  • PAMORAMA  |  MONDAY, FEBRUARY 1, 2010
    [Marketing] Social Media from a Multi-Brand Perspective: Newell Rubbermaid
    pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media from a Multi-Brand Perspective: Newell Rubbermaid by Pam Dyer on February 1, 2010 Share Here’s a presentation from Bert DuMars, Newell Rubbermaid’s Vice President of E-Business and Interactive Marketing. Delivered at BlogWell, Atlanta, “Social Media from a Multi-Brand Perspective” covers how the company is using different social media approaches across its many brands. Both the video and deck are available below. Show you care. Just sayin’ -= ´s last blog.
  • WEB METRICS GURU  |  TUESDAY, JANUARY 11, 2011
    [Marketing] Is 1/10/11 the day Influence became trackable?
    Everything I read about mBlast (plus I signed up for free 14 day trial) sounds right on – and I like the “industry view&# that “ influence is not based on popularity, but rather on impact within a given market.&#   Jason goes on to say … …   mPact looks at the marketplace first, not the influencers or the number of social connections they have. But we rank those people with that methodology so marketers can make an intelligent decision.”. I’m thrilled that someone came along, mBlast, and basically “shook the market up&# … Fantastic!!!!
  • SPIN SUCKS  |  FRIDAY, FEBRUARY 13, 2015
    [Marketing] The Spin Sucks Inquisition: Darryl Robinson-Keys
    Though he has a great internship with Parleview right now, he is looking for a full-time gig doing digital marketing. By Gini Dietrich My friend Joey Giangola is going to get his wish and I’m going to start doing these Inquisitions on video. Why, you ask? Because Darryl Robinson-Keys is another person who has such a great accent (he was born in England, raised in Australia, and now lives in Canada), you could listen forever (see Shonali Burke on last week’s Inquisition ). could share that amazing accent with you if I did these on video! No trade, no deal. Why Does Spin Suck?
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, MARCH 19, 2015
    [Marketing] A Sad, Familiar SEO Story
    I was talking with someone who works in a company specializing in helping local businesses become effective in their internet marketing. She told me that she’d spent all day working for one particular client. For over a year, they’d been painstakingly repairing the results of some really bad advice. This particular company had done what so many small businesses used to do a few years back — they bought links. There are variations, of course, and back in the day it worked. The problem is, it doesn’t work any more. Past SEO Tactics Can Haunt Us.
  • WAXING UNLYRICAL  |  THURSDAY, NOVEMBER 4, 2010
    [Marketing] Customize Your Blog's Error Page in 5 Easy Steps
    Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Don’t you want the back story first? Fourth?! Double yikes. Tra la!
  • PR AT SUNRISE  |  WEDNESDAY, JULY 13, 2011
    [Marketing] Key Insights from Life as a PR Intern
    Through interning, I’ve experienced such events as naming ceremonies, press conferences, executive-level meetings and commercial shoots. I’ve become such a well-rounded PR professional, that I feel very confident that I am marketable to be hired. Make sure your internship is more than just being an errand boy. Social media, AP style, never tell a lie: these basic PR rules and guidelines have been drilled into my head since I began my quest for a bachelor’s degree in the fall of 2008. I’ve taken classes on presentation making, layout, entertainment, crisis management, etc.
  • SIMON MAINWARING  |  FRIDAY, OCTOBER 8, 2010
    [Marketing] The Last Frontier of Social Media: Unborn Babies
    Related posts: April 29, 2010 -- Gary Vee’s ‘Crush It’: Facebook, Twitter and social media marketing that makes money (12) August 25, 2009 -- Seeing through other’s eyes: Social media and compassion (4) August 11, 2009 -- Angry twitter, clever friendfeed: A lesson in creating desire (6) July 6, 2009 -- The Future of You as Advertising Space (11) June 2, 2009 -- ‘Powers of Ten’ for the Twitterverse (2) May 16, 2009 -- The Future of Social Media (a.k.a. But one can only imagine where this will end. Will the miracle of life be recast as digital pre-life made flesh?
  • THE WAY OF THE WEB  |  MONDAY, APRIL 30, 2012
    [Marketing] Still here – 6 years of blogging and 4 years of data…
    Either way I’ve constantly veered between writing about marketing and journalism, with the occasional posts about blogging and more personal topics. I’ve invested about $300 in the site over the years, including domains, hosting and themes, and I’ve apparently published 1,299 posts, so an average of 20 per month. Has Microsoft made a major marketing mistake? And in the last 4 years, that’s brought me over 113,000 visits, almost 100,000 visitors (Should happen in May), and 157,041 pageviews. Blogging dying? 2012 – The year of 3d printing? Buffer.
  • SOCIALNOMICS  |  WEDNESDAY, AUGUST 20, 2014
    [Marketing] The Science Behind a Compelling Social Media Campaign
    “Setting up a social media campaign is a piece of cake,” said no marketing professional ever. And when it comes to going viral, which is every digital marketer’s dream, you have to tap in to that story-telling element in addition to making it share-worthy. You’ll also likely be balancing tasks such as writing blog content and other marketing tactics, so you’ll feel like you’re flying by the seat of your pants without a plan. When it comes to social media-based campaigns, it involves a lot more than just posting content and waiting for the likes and comments to rack up.
  • CONVERSTATIONS  |  FRIDAY, MAY 29, 2015
    [Marketing] GUEST: No Time to Write? 8 Must Have Tools for Business Owners
    She usually covers business, marketing issues and searches the ways to increase writing productivity. Written by Haley Osborne. Millions dream of running the company but few realize that being in charge means always being at work. For business owners, the idea of a 9 to 5 workday is laughable. Business strategy and management takes more time than anyone can expect, no matter what the industry or size of a business.  Add to that the growing list of things to help grow and support business and it’s easy to see why some action items take a permanent back seat. Quora. LinkedIn Pulse .
  • ARI HERZOG  |  WEDNESDAY, AUGUST 15, 2012
    [Marketing] Twitter Verifies Vice President Paul Ryan
    When he's not blogging, Ari helps brands improve their digital media marketing. Verification, according to Twitter’s website , is used “to establish authenticity of identities on Twitter. The verified badge helps users discover high-quality sources of information and trust that a legitimate source is authoring the account’s tweets.” ” You can see this in action by searching for singer Nicki Manaj and noticing that only one name has the blue badge. NickiManaj is verified and the others are not her. Verification is used to establish authenticity and legitimacy.
  • SOCIAL MEDIA STRATEGERY  |  TUESDAY, FEBRUARY 21, 2012
    [Marketing] How Average Players Use Twitter and a Human Voice to Become Social Media Superstars
    They're good at using Twitter because they're not interested in using it for PR or marketing or branding – they're using it simply because they enjoy interacting with their fans. If you've read one of my favorite books, The Cluetrain Manifesto , you'll recognize that this desire to get beyond the marketing and the branding and speak in a human voice is one of the major tenets of the book. "Markets do not want to talk to flacks and hucksters. Have you heard of Brandon McCarthy , Paul Bissonette , Pat McAfee , and Antonio Brown ? Honest?
  • LOUIS GRAY  |  MONDAY, DECEMBER 12, 2011
    [Marketing] Winning Unconventionally
    While Microsoft was building a dominating market share position for operating systems through licensing its software to OEMs, one of Steve Jobs' first moves upon returning to Apple was to discontinue licensing of the Mac OS to 'clones' including Motorola and Power Computing. The clones were not, in fact, helping the Mac increase market share, but were cannibalizing Apple, and going a different way was needed. No two fingerprints, people, or businesses are exactly alike. Regardless, the team is winning unconventially, changing the rules to match the talent set provided.
  • KIKOLANI  |  FRIDAY, APRIL 5, 2013
    [Marketing] Fetching Friday – Resources Mashup & Guest Blogging Hangout
    48 Tweetable Stats To Make You An Online Marketing SmartyPants – line marketing stats. Share them easily on Twitter and look like an online marketing smartypants. 21 Resources to Help You Rock SlideShare for Marketing – Need some help getting started with SlideShare? These articles will help you start your content marketing efforts right Also don’t miss this SlideShare case study on getting 243,000 views in 30 days. Here are the five reasons you should still make Facebook tabs part of your marketing strategy. The Resources Mashup.
  • SOSHABLE  |  FRIDAY, JANUARY 31, 2014
    [Marketing] How to Calm a Social Media Crisis
    Whether we’re talking about our personal social media profiles or marketers promoting a brand, all that sharing can sometimes lead to some unintended consequences. Many companies consider it essential to have in-house or outside PR and marketing agencies at the ready to handle any public image crisis. Buffer is a service that helps marketers to schedule their social media posts. We tend to put a lot of ourselves into our online profiles. As a result, it pays to have a plan in place in the event that you need to defend your online reputation. Case Study #1: Buffer. Penney.
  • SPIN SUCKS  |  FRIDAY, JULY 1, 2011
    [Marketing] Gin and Topics: One Billion Opportunities
    It’s not about PR, marketing, social media, or anything business-related, as it turns out. Marketing Lessons from Seth Godin. Seth Godin is one of the few marketing “gods&# I really respect. I’m not a fan of his blog, but I am a big fan of his ideals, philosophies, and experiments. If you have any marketing responsibilities at all, this is a must read, must digest, must implement. 1. Happy Canada Day to my Canadian friends! Boy do I wish I were in Ottawa today. LOVE Kate Middleton ! And happy long weekend to my U.S. friends. The Man Behind the Myth.
  • TWIST IMAGE  |  SUNDAY, FEBRUARY 16, 2014
    [Marketing] The Psychology Of Online Persuasion
    She has a great podcast called, The Good, The Bad & The Dirty - Secret Psychology Of Persuasion along with her blog, The Web Psychologist and what she has to say should change the way you think about marketing, advertising and communications online. content marketing. digital marketing. marketing blogger. marketing podcast. Episode #397 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. What does it take to get a consumer to do something online? We can''t argue that we live in a world of brand saturation.
  • KIKOLANI  |  TUESDAY, DECEMBER 21, 2010
    [Marketing] Build Your Brand through Social Media Consistency
    Social Media Marketing Best Practice. This is a guest post by Eduard Ezeanu who provides communication coaching and helps people put their best foot forward in communication, both online and offline. believe that one of the best things you can do though social media is build your brand. This means creating a unique, memorable and convincing image of yourself in the eyes and minds of others. Image Credit. When you as an individual have the characteristics of a brand, you can leverage this to influence things on a large scale and better generate the impact you want. Use the Same Photo.
  • BRASS TACK THINKING  |  MONDAY, APRIL 23, 2012
    [Marketing] How I Blog at Brass Tack Thinking
    It’s a powerful marketing and positioning tool, and I deeply appreciate and value its place in my work. So my friend Mitch Joel wrote a post a week or so ago about how he blogs , and he tagged a few of us misfits in hopes that we’d write one of our own. So because I’d hate to do anything to let Mitch down — he is charming, after all — here’s a post about my blogging process, which amazingly enough has stayed pretty consistent over the years. My Philosophy. write to discover what I think. ” when I write. Capturing Ideas. find ideas everywhere.
  • SOCIALFISH  |  WEDNESDAY, MAY 28, 2014
    [Marketing] The New Competition: For-Profit Communities With Deep Pockets (Part 2)
    They’re big money generators because they deliver a targeted audience up to advertisers looking to market their wares,”  says reporter Carmel DeAmicis. This post originally appeared on the Avectra blog and is reposted here with permission. Part 1 is here (and here on Avectra ). ——– For years, we’ve been talking about disruptions caused by Web 2.0 or whatever version of the Web we’re on now. However, it’s not LinkedIn or Facebook you need to worry about. An alternative source for information and education. Collaborating to solve problems. Job search and recruitment.
  • KYLE LACY  |  TUESDAY, AUGUST 13, 2013
    [Marketing] A Personal Branding Story from Malta
    The book was particularly interesting because it opened new ways of how I could better market myself to improve my career prospects. Below I am going to list the three most important chapters that really helped me to better market myself: The Linkedin Chapter: I was one of the many people that had a dormant Linkedin account with a handful of connections. André Spiteri  hails from the Mediterranean island of Malta and is a freelance market researcher that specializes in micro businesses. Some chapters in the book were real eye openers. ——-.
  • ADAM SHERK  |  WEDNESDAY, MAY 12, 2010
    [Marketing] Borrowing Content Was Happening Long Before Blogging
    The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? We poached material constantly, from newspapers, from other publications — even from Time. Copying from Time was a fact-checker’s dream, because we knew they took accuracy very seriously over there.
  • CONVINCE & CONVERT  |  FRIDAY, MAY 1, 2015
    [Marketing] 5 Things You Need to Know About Google’s Mobile Changes
    With over 47% of the smartphone market-share, even if this feature is only active for Android users, it still matters. Think of your website as the content-rich destination for your target market. It’s been nicknamed “Mobile-geddon.” The misinterpretations surrounding Google’s April 21 algorithm updates resulted in panic in the tech and business communities last week. There are two major changes at play in Google’s recent move to favor mobile: First, Google will adjust its search results order to favor mobile-friendly sites. This is a big step in apps overtaking the mobile web.
  • GAURAVONOMICS  |  SUNDAY, MARCH 13, 2011
    [Marketing] Tweeterati #2: The Love-Hate Relationship Between Celebrities and Fans on Twitter
    If you liked this post, you might also like: Tweeterati: My New Mail Today Weekly Column on Twitter and Popular Culture Mail Today Story on How Indian Celebrities Are Using Twitter Mail Today Story on Indian Celebrities Using Twitter Hindu Story on Citizen Activism and Online Petitions Hindu Story on Web-based Email Losing Out to Social Networks and Mobile Applications Marketers as Movement-Makers. In my first Tweeterati column in Mail Today, I asked: what does Charlie Sheen ’s rise to Twitter stardom tell us about Twitter and about ourselves?
  • DANNY BROWN  |  SUNDAY, DECEMBER 19, 2010
    [Marketing] Mixing It Up
    If we all just recommended PR or marketing users, it’d get to be a pretty predictable Friday. When you have a great meal, do you tell your friends about it? When you see a great movie, or hear a great CD, are you someone who recommends it to others? Word of mouth is the most trusted recommendation factor around. We trust our friends, our families, our connections. We’d rather go with their advertising than some stranger that’s being paid to recommend something. So how often do you use your word of mouth to highlight unsung heroes, or new connections, or new people? image: camil tulcan.
  • DIGIGEN  |  MONDAY, OCTOBER 19, 2009
    [Marketing] How to: Create a Social Media Measurement Framework
    Its about a month old now, but I still think the alarm bells are ringing in my head. The big issue I feel is that alot of social agencies have created the image that ROI and commerce aren’t important factors of social media. Being part of a traditional agency, we feel these are the two most important factors in social media. Therefore, I have developed a framework which I feel could be useful for the measurement of social media activity: The framework is pretty basic and clearly anyone who reads this will have an opinion. Dan on A New Focus on Social Business Strategy.
  • FRESHNETWORKS   |  SUNDAY, MARCH 14, 2010
    [Marketing] Social Gaming – SXSW panel
    The industry has been growing at an incredible rate and traditional gaming companies have been caught unnawares by a flurry of new market entrants. So the opportunity is for a game to pass through recommendation not through marketing. image from shutterstock. Social gaming is a hot topic here at SXSW. Playfish was one of the 2009 success stories. Within two years of starting the company, they are attracting 60million monthly players and are selling 90million items a day (virtual goods and unlockable gameplay). It has been one of my SXSW highlights so far. SdH launch early.
  • TWIST IMAGE  |  FRIDAY, JULY 25, 2014
    [Marketing] How To Do The Nearly Impossible
    You may know him as the author of bestselling business books like Purple Cow , Linchpin , Permission Marketing , The Dip , Tribes , and countless others (close to twenty, actually). If you''re in marketing, you really need to watch this - Seth Godin - Nearly Impossible 2013 : Seth Godin | Nearly Impossible 2013 from Nearly Impossible on Vimeo. permission marketing. We live in very different times. It''s hard to imagine that we live in a day and age when individuals - from a very young age - can start a business, build something formidable and - literally - change the world.
  • WRITTENT BLOG  |  THURSDAY, JULY 25, 2013
    [Marketing] 10 Actionable Blog Tricks to Skyrocket Your Sales
    Back in 2007, marketing guru Marcus Sheridan was the owner of a struggling swimming pool business. He took an unconventional approach to marketing by answering the question he received most often: how much does a fiberglass pool cost? Construction equipment manufacturer Caterpillar utilizes this blog trick effectively, and in the example below illustrates how to use customer questions as a title, and the basis, for content marketing :   Image credit: Shanna Kurpe. 3. What blog tricks did you use to utilize content marketing to reach your sales goals? Unlikely.
  • DIVA MARKETING BLOG  |  WEDNESDAY, FEBRUARY 16, 2011
    [Marketing] How Do You Build B2B Relationships Using Social Media?
    Especially in social media marketing, or as some people refer to this brave new digital word as, new media. Marketers are still learning how to talk to people without the benefit of their brand veils. . Andy Sernovitz,  author  Word of Mouth Marketing Blog: Damm I Wish I Thought of That   @andysernovitz. The miracle is this: the more we share the more we have. Leonard  Nimoy.   One Tip Crowd Sourced Question. No one holds all the answers. When you think of it how could she? The tools like Twitter, Facebook, and geo location services such as Foursquare are nano seconds old.
  • SIMON MAINWARING  |  MONDAY, JULY 6, 2009
    [Marketing] The Future of You as Advertising Space
    Using conductive fibers, MIT Media Lab created the Musical Jacket being marketed by Levi in Europe. Our most intimate relationships with each other are increasing being commodified and taken to market, trumping the value of the emotional intangibles that are so important to our well-being and happiness. Uniquo , the tirelessly inventive Japanese design company that won the digital Titanium Grand Prix last year, had a fascinating t-shirt stand at the Cannes Festival last week. short animated sequence was playing on each t-shirt in full color. Sao Paulo, Brazil. Manhattan last week.
  • CONVINCE & CONVERT  |  TUESDAY, JULY 12, 2011
    [Marketing] The 3 Building Blocks of Social Business Evolution
    Another example is when marketing departments in other countries want to create a Facebook fan page specifically for their geography. A Or, are they planning to use social CRM and weave it into their sales and marketing initiatives? Whatever Guest post by Michael Brito , Vice President at Edelman Digital. He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26). Building a business is easy. Start with an idea. Spend some time on Sand Hill Road. Hire
  • JOEY STRAWN  |  FRIDAY, JULY 16, 2010
    [Marketing] Steve Jobs Is The Devil
    Tags: Blog Marketing Public Relations Social Media influence iPhone 4 iPhone recall Pick your brain Steve Jobs
  • WEB METRICS GURU  |  SATURDAY, JANUARY 22, 2011
    [Marketing] Mobile – Social 2011 and Web Journal Late December 2010 – Mid January 2011
    Also noted a comment by about Mobile – Social (think  Larry Page is taking over the helm at Google) is what 2011 is going to be all about and a post about Pepsi “exec&# being the top trend in 2011 – turns out Bonin Bough, who I have met several times in NYC (and who co-authored a book with Stephanie Agresta I contributed to - Perspectives on Social Media Marketing – I have a piece on pages 227-228 on how Social Media Measurement is different than Traditional Marketing) is going to be speaking at the On The Top Conference that I’m at in Davos next month.
  • SOCIALNOMICS  |  WEDNESDAY, OCTOBER 15, 2014
    [Marketing] Top 5 App Store Optimization (ASO) Hacks For Better Rankings
    Anyone who owns a smartphone knows just how massive the app market is today. Keep in mind that some app markets don’t take kindly to keyword stuffing. Markets can differ greatly, sometimes in subtle ways you may not be aware of. What works on one market might not always work on another, so be willing to adapt your ASO accordingly. 5. The app market is one of the most competitive out there, but its size shouldn’t prevent you from exposing your app to a large audience. Is your app among them? It doesn’t have to be. Be Visual.
  • GEOFF LIVINGSTON  |  THURSDAY, APRIL 7, 2011
    [Marketing] Those Other Social Networks
    Video skills are not easy to come by, but this medium is becoming more essential in the larger marketing mix, and there is no better place to practice than the industry’s largest video social network. Image from the Outsiders. With an over-focus on Facebook and Twitter during the past few years, organizations may be doing themselves a disservice by failing to cultivate communities in other networks. These networks have their own strengths and weaknesses, and because of their sizable communities are significant in their own right. Think again. More than 1.2 Small potatoes, right?
  • MYRLAND MARKETING  |  MONDAY, APRIL 26, 2010
    [Marketing] DON'T BE A HIT AND RUN
    Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense DON’T BE A HIT AND RUN by Nancy Myrland on April 26, 2010 As a result of the relationship we have developed via Social Media, specifically Twitter, lawyer and entrepreneur Susan Cartier Liebel , Founder of  Solo Practice University , recently asked me if I would be interested in guest blogging on her  Build A Solo Practice at SPU , or Solo Practice University, blog. Thanks Susan! Share Share this on del.icio.us Digg this!
  • ARI HERZOG  |  SUNDAY, AUGUST 12, 2012
    [Marketing] 8 Steps to Write a Meaningful Blog Post
    When he's not blogging, Ari helps brands improve their digital media marketing. Choose a topic. I get a lot of my ideas from other blogs. Sometimes I want to restate something in my own words. Sometimes there is hidden fodder in a much larger post. also turn to Alltop when stuck. John Haydon inspired me to write this post. He shared how to get blogging ideas from emails. wanted to personalize it. 2. Write the title. always write the title first. The body comes second. Remove unnecessary words. Eliminate adjectives — except where absolutely necessary. Add subheadings. Get an image.
  • SOCIALFISH  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Marketing] Google+ Resources for Nonprofits
    This presentation from  V3 Integrated Marketing’s  Shelly Kramer and  Community Organizer 2.0′s ′s  Debra Askanase for the  SocialFish Think Tank Summer Series  focused on best practices for using Google+ for campaigns and advocacy. The presentation delivered real world tips on how to develop your G+ profiles/pages and how to build and leverage your networks. The presentation also focused on features of Google Plus that nonprofit organizations are leveraging successfully, and examples from those organizations. All the Google + Links  - GREAT list of resources about G+.
  • DANNY BROWN  |  WEDNESDAY, DECEMBER 1, 2010
    [Marketing] A Christmas Video from Bonsai Interactive
    As December begins and the Christmas season arrives in earnest, we wanted to share our Christmas message and say thanks to everyone that has helped make Bonsai Interactive Marketing such a pleasant success since launching six months ago. Launching a business is never easy, but if we’re fortunate enough to continue to make the friends we have; work with the clients we have as well as new; and (hopefully) continue to do right by our families, then we can’t wait for the next six months and beyond. This post contains a video.
  • STAY N' ALIVE  |  TUESDAY, OCTOBER 30, 2012
    [Marketing] Selling Developers Was Easy. Windows 8's Big Challenge Will be Selling Press
    The Press just aren't converted yet, and despite Microsoft's new focus on marketing as Steve Ballmer committed to today, they have some work to do. If Microsoft is going to have a stronger marketing focus, they should really start with the Press. Most of these "surfaces" are running OS X. When it comes to technology, I love going to developer conferences to meet people, see the people building the platforms I'm studying, and overall understand the best ways to integrate technology for the people I work with on a day-to-day basis. Myself included. They love Mac.
  • KIKOLANI  |  FRIDAY, JUNE 29, 2012
    [Marketing] Fetching Friday – Resources Mashup & Baby Meerkats
    Blogging / Content Marketing. The Marketer’s Guide to Information Visualization: How to Rock Infographics, Shareables, and Slideshows – That’s why today, I’m going to reveal how you can get aboard the visualization marketing gravy train, where to find the best resources, and how to get graphics done without breaking the bank. 30 Free Ways To Market Your Small Business Site – There are at least 30 ways to market your website with a time investment and no credit card required. The Resources Mashup. Find out. Business / Career. Freelancing.
  • CONVINCE & CONVERT  |  WEDNESDAY, JANUARY 18, 2012
    [Marketing] Social Media Success May Depend on HR
    ” One of the things I love most about The Now Revolution is that it is one of the few marketing books to acknowledge the critical importance of corporate culture on social media success. And that’s why real progress in your company may be an HR and corporate change issue as much as a marketing challenge. Guest post written by Mark W. Schaefer. Mark is a consultant, college educator, and author who blogs at {grow}. There is a growing gap between the social media “haves” and “have-nots.” Other companies are simply checking the box.
  • LOUIS GRAY  |  TUESDAY, MAY 17, 2011
    [Marketing] Review: Google Music Beta On Android and the Web
    Google Music can be found in beta at [link] and the accompanying app can be found on the Android Market here. While Apple's iTunes player and associated family of digital devices ( namely iPods ) is the ten ton gorilla in the digital music space today, competitors are setting up to poke holes in Cupertino's current position, with the on demand socially-oriented music streamers like Spotify and Rdio on one side, and the music lockers like Amazon and Google Music on the other, while Apple is largely expected to counter with its own cloud-based offering in the not too distant future.
  • DIGIGEN  |  MONDAY, MAY 10, 2010
    [Marketing] To Pirate or Not to Pirate. This is the answer.
    This is the answer. To Pirate or Not to Pirate. This is the answer. By mattbamfordbowes on May 10, 2010 A really nice infographic here from geek.com. think potentially a couple of months old now, but still very thought provoking really. Perhaps pirating isn’t just about the cash, its about the experience as well… This is not an encouragement to Pirate from Digigen, merely just pointing out an interesting infographic about it. Dan on A New Focus on Social Business Strategy. Powered by WordPress and Hybrid
  • ENGAGING BRAND  |  MONDAY, MARCH 25, 2013
    [Marketing] What is Profit?
    To become more profitable.delivery more than you promise to your people, your customers, your market". You can only deliver promises made to your market by delivering on your promises to your team. When I qualified as a Chartered Accountant, my Dad told me. Never forget that the definition of profit is an outcome of leadership, not a goal in itself. To understand profitability you need to understand that profit is the difference between promises delivered and promises made. Business at it's heart is simply about humanity. Related articles. What is the customer experience.
  • SOCIALNOMICS  |  WEDNESDAY, JULY 3, 2013
    [Marketing] 5 Ways to Build Your Brand on Instagram
    Underneath is a powerful marketing machine if harnessed correctly. Hashtags help brands enter the conversation and get a little free marketing, but make sure to use both brand-specific as well as generic hashtags to reach as wide an audience as possible. Instagram is billed as the fun and quirky way to share photos, but don’t let it’s playful exterior fool you. Instagram’s popularity is growing everyday as the site currently hosts 130 million monthly active users with 45 million photos and one billion likes shared per day. Hashtag It. Not sure what hashtag to use? Get Personal.
  • CHRIS BROGAN  |  THURSDAY, NOVEMBER 4, 2010
    [Marketing] Velocity- The Metric to Watch
    Tags: humanbusiness marketing
  • ENGAGING BRAND  |  MONDAY, SEPTEMBER 15, 2014
    [Marketing] The Perfect Brand Example for Your Social Media
    Marketing is about giving examples. Social media marketing is about BEING that example. Business is about being an example; an example of how the world can be. Leadership is about leading by example. Customer service is about serving by example. Sales is about delivering against those examples. Often people say they are confused about how they should be on social media. What if you saw it as an example of who you are? What if you saw it as giving examples of how wonderful your customer’s life could be? What if you saw as it as delivery of those examples? Social Media
  • ENGAGING BRAND  |  FRIDAY, JANUARY 9, 2015
    [Marketing] Why Does Your Business Struggle with Being Social?
    That requires a different business model and entrepreneurs should choose a model… not based on textbooks but on what they want their brand to be AND what the market needs from the brand. Business Model. Does your business reflect your brand? Sounds a little crazy as your brand is your business and vice versa! However, entrepreneurs need to reflect their brand in their business model, they need to reflect what their customers need in how the business operates. This is at heart of the following question. Why does business struggle to be social? Think about the typical business model.
  • THE WAY OF THE WEB  |  WEDNESDAY, JULY 27, 2011
    [Marketing] Great journalism – impartial but not neutral?
    The rise of content farms and the mishandling of increased knowledge of analytics, SEO and digital marketing means that far too many writers and journalists are pursuing the wrong things, and perhaps we should all try and do something as engaged readers to encourage others to be more active in highlighting and sharing writing which is really giving us something valuable, rather than simply regurgitating links almost mindlessly to increase our own audience on social networks? Published on The Guardian website, it’s received a lot of respect for the way he tackled the subject.
  • CONVINCE & CONVERT  |  TUESDAY, OCTOBER 23, 2012
    [Marketing] Infographic: Just 59% of Colleges Have a Social Media Crisis Plan
    The marketing and admissions departments at colleges and universities have the amazing opportunity of using social media to reach their students because it’s the internet generation that’s applying and attending their institutions. Research has shown, however, that while 99% of use email as part of their emergency notification system, only 56% actually have a social media monitoring plan in place which could help them become aware of crises sooner than any other form of.
  • SPIN SUCKS  |  FRIDAY, MARCH 13, 2015
    [Marketing] The Spin Sucks Inquisition: Alicia Lawrence
    Comments […] SOCIAL MEDIA COMMUNICATION ENTREPRENEUR MARKETING Gin and. By Gini Dietrich. “Elsa, do you wanna build a snowman? It doesn’t have to be a snowman.” ” “Go away, Anna.” ” Why am I quoting Frozen, you ask? It’s not because I’ve seen it 1,082,273 times and can recite every word. It’s because Alicia Lawrence , our Spin Sucks Inquisitee, has a moonlighting job. She shows up as a princess at birthday parties! mean, look at that photo! wanna be a princess!”). ”). said no…the first time. In a heartbeat. PERFECT!
  • SPIN SUCKS  |  FRIDAY, MARCH 9, 2012
    [Marketing] Gin and Topics: Strawberry Pie and a Gun Leaving People Speechless
    My Marketing in the Round co-author, Geoff Livingston , writes a compelling blog post about how Google is hoping to compete with Facebook and others…by putting people on the street. I really thought yesterday was Friday. I got up to write Gin and Topics and got halfway through before I realized it was only Thursday. What a disappointment! But that’s OK. Friday is here now. Only one thing…it’s daylight savings this weekend. So you’re going to lose an hour. Try not to be too grouchy about it. And…for all of you at SxSW? I’m officially envious.
  • SOSHABLE  |  SATURDAY, NOVEMBER 17, 2012
    [Marketing] If You Can’t Be James Bond, You can Still be a Social Media Not-So-Secret Agent
    For example, I use social media for marketing various businesses 80% of the time, but the other 20% is dedicated to exposing and attacking certain evils I perceive in the world such as censorship, GMO-controlled food industries, political corruption, and attacks on Christians. Not all of us have the abilities, training, and gumption to make it as 007. Globetrotting with a Walther PPK 9mm Short under our tuxedo jacket is an appealing life to some, but the majority of us are perfectly fine spending time with our families and posting our mundane lives on Facebook. What’s yours?
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