VIPER CHILL | TUESDAY, MARCH 30, 2010
[Marketing] Buying & Selling Websites for Profit: An In-Depth Guide
The reason for this is that usually there is a large marketing campaign prepared for when these products launch and many affiliates send emails to their lists. Before you do put a site up on the market try to find other ways it can be run if it is originally growing simply because of the work you put in. Home What the F ? Cloud Living Say "Hi!" genuinely feel that the internet is one of the best places to invest your money and get a great ROI if you know what you’re doing. Those who want to invest in websites browse for and purchase the types of sites they want. Cheers!
VIPER CHILL | MONDAY, FEBRUARY 14, 2011
[Marketing] Radical Transparency: Welcome to ViperChill v2
The other day I sent out this tweet: My friend Pat replied with: Before I wrote the tweet I was reminded how far I, him, and other ethical marketing bloggers out there have to go in order to help change the perceptions of this industry. This person will be handling my emails (don’t worry Cloud Living customers, I’ll still be receiving yours), dealing with any customer issues besides marketing questions, and interacting online as a part of this brand. So, when I have an announcement to make, you should know that I’m going to have some very big things to say.
SOSHABLE | THURSDAY, DECEMBER 26, 2013
[Marketing] The Best Social Media Campaigns Of The Recent Past
Today’s companies and organizations use the campaigns that integrate their offline marketing with social media channels, their own site and paid advertising. This is another innovative use of targeted local social media marketing at its best, as the campaign generated significant resources that went to cancer research in the Mater Hospital. Salvation Army’s unusual campaign called 32,000 to Go was a huge success in the field of social media marketing. However, how would a new company ideally shape the social media campaign for its benefit?
DIVA MARKETING BLOG | TUESDAY, JANUARY 12, 2010
[Marketing] Social Media Follow The (Candy) Dots
Toss of a pink boa to Nancy Chorpenning , who inspired the title of my presentation on social media marketing for NAWBO Atlanta (National Association of Women Business Owners), and was an always awesome support as we developed this session. However, to succeed in social media all organizations must create a plan that integrates social media into their master marketing plan. We felt "Follow The Dots" would be good way to frame the flow from strategy to tactics. however. as is sometimes the case one dot led to something slightly different. c a n d y dots ran through my mind.
SMTHREE | FRIDAY, SEPTEMBER 24, 2010
[Marketing] Social Media: Facebook posting
Vitrue, a social media marketing company, has released a white paper called ‘The Anatomy of a Facebook Post’ According to their data the answer is: Friday morning. When is the best time to post content on your Facebook page for maximum effect? It depends on who you ask. Friday is a more effective day than either Saturday or Sunday. And, posting before noon is is 65% more engaging than posting afternoon. According to their analysis, the percentage difference between Fridays and the weekend is huge. Yet, if you look at the chart Tuesday seems as important as Friday. Friday?
ENGAGE | WEDNESDAY, MARCH 30, 2011
[Marketing] What Being on the Radio Taught Me About Writing
The producer at WTOP allowed me to go on the air as a favor to a marketing and PR colleague I worked with. E verything I learned about writing I learned on the radio. All right, that’s not entirely true. But I’ve learned a lot. My first stint on Washington, D.C.’s radio juggernaut WTOP (“traffic and weather on the eights”) was nine years ago. was asked to speak about upcoming weekend events—at least four or five of them—in Washington. was supposed to be an authority and offer a breezy, assuring discourse about the city. radio audience. Ten minutes before my live spot, I met the producer.
STAY N' ALIVE | TUESDAY, OCTOBER 30, 2012
[Marketing] Selling Developers Was Easy. Windows 8's Big Challenge Will be Selling Press
The Press just aren't converted yet, and despite Microsoft's new focus on marketing as Steve Ballmer committed to today, they have some work to do. If Microsoft is going to have a stronger marketing focus, they should really start with the Press. Most of these "surfaces" are running OS X. When it comes to technology, I love going to developer conferences to meet people, see the people building the platforms I'm studying, and overall understand the best ways to integrate technology for the people I work with on a day-to-day basis. was surrounded by Macs! Myself included. saw iPads.
KIKOLANI | MONDAY, JANUARY 21, 2013
[Marketing] 5 Blogging Tips to Give Your Readers What They Want
This is one of the biggest factors in attracting people in your target market. This is a guest post by Matt Powers. successful blogger not only knows how to draw traffic to their site, they know how to keep their readers coming back time and time again. This requires a deep understanding of your target audience including their day-to-day concerns, their interests, how their problems can be solved, and much more. It sounds like a lot but there are some clear steps to help you achieve this more easily. In time, by staying consistent, it will become like second nature to you. Related Posts.
DIVA MARKETING BLOG | SUNDAY, DECEMBER 5, 2010
[Marketing] Stories From Smaller Nonprofits: RE Children's Project
In the spirit of the season, during the month of December, Diva Marketing opens its virtual doors to tell the stories of smaller nonprofits.Through out the month you'll learn about organizations you may not have heard of. but each one will will touch your heart. . This series is inspired by Laura King Edwards who launched Taylor's Tale, on behalf and in honor of her little sister, to raise awareness for Batten disease. As Laura says, "Nothing should stand in the way of a dream." Through these posts perhaps we'll create a little magic that will help people get closer to their dream.
PUSHING SOCIAL | FRIDAY, JUNE 7, 2013
[Marketing] Are You Giving Away Too Much For Free On Your Blog?
About a year ago, I received an email from fairly well-known internet marketer. That is why I believe that content marketing is the best slingshot that any small biz David can own. 'Everyone says that you should be generous with your expertise, experience, and talents. They say share until it hurts because…you’ll get it back with interest. Others offer a quasi-mathematical ratio that says – give 4,5,6 items of true value before you ask for something in return. Where does that leave you? At some point, you are going to ask. Am I giving away too much? You are.
SMALL BUSINESS MAVERICKS | TUESDAY, JUNE 24, 2014
[Marketing] How To Start Generating Traffic On Your Blog
Internet marketing is part of the whole omnichannel experience today’s consumer is becoming accustomed to and I don’t think it’s going to go away. Your marketing campaigns, reputation management, brand recognition, and customer loyalty are equally part of the mix and are affected by social media, email, niche communities, and SEO. 'Search Engine Journal has an impressive addition to their Blogging 101 Series — this one’s called Traffic Generation For Blogs On A Budget. Learn How To Do These Simple Things. Social Media Scheduling. Reddit Advertising.
ENGAGING BRAND | TUESDAY, APRIL 10, 2012
[Marketing] How to incorporate Google Analytics data into your social media strategy
Google Analytics has been used successfully to track performance on pay-per-click advertising, and it has now launched social interaction analytics, which measure performance for social media marketing campaigns. First, let’s understand why it’s important to track efficacy in a social media marketing campaign. Google Analytics is undoubtedly the best free web analytics software available for blogs, website owners, e-tailers, and any other kind of website. It helps tracks sales, conversions, sign ups, lead generation data, demographic data, geographical statistics, and much more!
TWIST IMAGE | WEDNESDAY, APRIL 4, 2012
[Marketing] Watching Me Blog
Blogs are one of the most valuable marketing tools ever created. do my best to provide value to you with the intention that if it's valuable, I'll become an option should your company require digital marketing services. digital marketing services. marketing agency. believe that. don't just say it. mean it by walking the talk. started blogging in September 2003, and since then I have written almost three thousand posts. I'm proud of this blog mostly because it serves two personal Gods for me: my love of writing and my love of sharing. " Here's the deal, Peter.
SOSHABLE | SATURDAY, MARCH 2, 2013
[Marketing] If You Don’t Think Social Signals are Important for SEO, You Don’t Know Google Very Well
Some might say that it’s a natural addition to the service since people consider social media to be an important part of their overall marketing, but that’s simply not how Google works. There are still many in the search engine optimization industry that are fighting the concept that Google (and Bing) is taking social signals into account at a high level when determining search rankings. These people fall into three categories: Those who haven’t had the ability or desire to test it. If you test it thoroughly, it because extremely clear that it’s real.
DAVE FLEET | MONDAY, APRIL 4, 2011
[Marketing] Monday Morning Reads: Digital Reputation, Facebook Tutorials, Speed up Blogging
Fascinating discussion around Craigslist’s place in the market, including an interesting take from Josh Hannah who suggests that Craigslist *has* been disrupted; it’s just not obvious yet. In this week’s Monday Morning Reads: digital reputation management; a plethora of Facebook tutorials; how to speed-up your blogging; turning Google’s April Fool’s joke into a reality and an interesting Quora discussion on Craigslist’s longevity. Enjoy. New York Times: Erasing the Digital Past. The more links, the higher the approved sites rank.. Weekly Reads
DANNY BROWN | SUNDAY, AUGUST 8, 2010
[Marketing] Introducing Headway Theme Made Easy - Danny Brown
Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Introducing Headway Theme Made Easy August 8, 2010 10 voices share yours! Share Save For over a year now, I’ve used the Headway premium WordPress theme ( affiliate link ) on this blog, as well as a few other sites I’ve built both for myself and clients. I’ve written about it a few times on this blog, and have a dedicated page to show a few things that the Headway theme can do. So you’d be right when you say I’m a bit of a fan. Thanks!Angela
MINDJUMPERS | FRIDAY, AUGUST 26, 2011
[Marketing] Reflections on Brand Advocates & Social Influence
Whether we’re talking about social media and marketing blogs, fashion blogs or something third, we’re seeing an increase in the amount of people blogging. Tweet When we’re talking about a business managing a social media presence – or several for that matter, we’re beginning to hear more about brand advocates. But who are they – and why are these people so important to your business? Here, I will try to make some reflections on the subject. Brand advocates = trusted people. First of all, brand advocates are people supporting and having favourable perceptions of your brand.
MINDJUMPERS | FRIDAY, JANUARY 14, 2011
[Marketing] Changing Trends in Social Media Can Influence Your Business Model (part II)
Making an Integrated Marketing Communication Effort. Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. She is trying to help people connect – and you can connect with her on Twitter @nabanita_roy. In my previous post, I have given an overview of the changing trends in social media. This post explains the process of changing trends and how it actually influences business model. Take a look: Social networking: Connect, Share, Engage. Twitter, Facebook are a must for business sites. sites.
KIKOLANI | THURSDAY, MAY 26, 2011
[Marketing] Fetching Friday – Resources Mashup & Animal Crackers
Blog marketing strategy – 7 steps to making your content successful with social media and search engines. Making Money Online / Marketing / Online Business. Coyote and the secrets of genius – affiliate marketing lessons that you can learn from the coyote! This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week.
KIKOLANI | FRIDAY, NOVEMBER 4, 2011
[Marketing] Fetching Friday – Resources Mashup & A Lot of Gear
The Best Way For Freelance Writers to Hold Themselves Accountable – Freelance writers need accountability to stick to their marketing and writing goals. Ways to Improve Conversion Rates on Your Holiday Ecommerce Pages – Give your marketing a kick in the pants for holiday season, with 5 simple ways you can boost your ecommerce conversions. The Most Important Small Business Video Marketing Tip You’ll Ever Receive – There are many small business video marketing tips to be learned, but there is one that affects more businesses than any other, and that’s a failure.
JACOB MORGAN | WEDNESDAY, MAY 28, 2014
[Marketing] Driving Culture Change Ain’t So Easy!
joined Sarah Cooke, associate vice president from Great Place to Work and Deb Stambaugh, the senior director of talent marketing from SAP. 'Yesterday SAP invited me to join their radio program called “Game Changers” to talk about transforming corporate culture within organizations. We talked about collaboration, millennials, the future of work, and a whole bunch of other things. We had an hour long chat about culture and the future of work and it’s one of the more up-beat and fun radio appearances I’ve done. How do you start your business day? The experts speak.
CONVINCE & CONVERT | SUNDAY, MAY 20, 2012
[Marketing] Clearing Clouds of Confusion – the 5 Categories of Social Media Software
The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. This is especially true of the marketing management guys like Buddy, Involver, Vitrue, Wildfire, et al who all hope to be end-to-end solutions. ” You need Social Marketing Software (AKA Social Media Management Software and a bunch of gibberish labels). The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. Hard to figure out who does what, right?
PROACTIVE REPORT | SATURDAY, OCTOBER 24, 2009
[Marketing] Social Media Newsrooms-nonsense or necessity?
Or you can use one of the media room platforms on the market and get one up in a few weeks. Online newsrooms first made their debut about 5 or 6 years ago. Only the very early adopters had one back then, but over the years we’ve seen a rapid increase in the number of journalists who say a newsroom on a company website is absolutely essential. Three years ago the idea of a social media press release was first discussed at the inaugural meeting of Social Media Club in Palo Alto. The handful of us who attended that meeting, including Tom Foremski who wrote the blog post Die!
KIKOLANI | FRIDAY, AUGUST 20, 2010
[Marketing] Fetching Friday – Resources Mashup and a Little Something Personal
Market research for link building – how to find people to get links from in your industry. Mailing Lists / Making Money Online / Online Marketing. ways a marketer can hurt their reputation – if you want to make sales of your own products or someone else’s, you will want to avoid these reputation mistakes. Need to know local search marketing terms – what you need to know when setting your site up on local search and review sites. Email and social media : the horse goes in front – why social media should be integrated with email marketing.
SOCIAL WAYNE | SUNDAY, SEPTEMBER 5, 2010
[Marketing] Samsung Galaxy Tab commercial makes iPad owners drool. Battle of the tablet commercials
Note I didn’t’ say it was an iPad Killer as I don’t believe any future tablet will be an iPad killer as the iPad has way to much of a market share along with the thousands of apps via Apple’s App store. Samsung recognizes the tremendous growth potential in this newly created market and we believe that the Samsung GALAXY Tab brings a unique and open proposition to market. The Samsung GALAXY Tab is pushing the market in new directions and Samsung believes this is only the beginning of its innovations as pioneers in smart media devices.”. The iPad is here to stay.
SOCIALNOMICS | THURSDAY, SEPTEMBER 25, 2014
[Marketing] Don’t Commit these Huge Faux Pas on Social Media
He refers to the madness you see on stock markets as people trade mindlessly; it’s not too different from gambling. Even seasoned marketers and savvy business owners just don’t get it. Email marketing could be it! Econsultancy’s Email Marketing Industry Census makes a good case: Revenue from email alone has increased 28% in a single year from 2013 to 2014 for companies in the survey. Social media isn’t everything; it’s a part of digital marketing mix. Most people (especially marketers and business owners) are in love with social media. hours. hours.
GAURAVONOMICS | THURSDAY, NOVEMBER 18, 2010
[Marketing] Economics Times Story on How Facebook Messages Will Change Email
Summit in San Franscisco by its founder and CEO Mark Zuckerberg, the social networking giant aims to get into the business of email services, threatening the market share of Google , Yahoo!, By getting into the email business, Facebook is looking at grabbing market share from Gmail, Yahoo, Lycos and Hotmail. Made in India, Made for the World: A Manifesto for Indian Social Web Startups 360 Degree Marketing Redux: How the Social Web is Changing the Marketing Communications Ecosystem. Facebook Messages has a three-part value proposition – 1. 18 Nov, 2010. million.
TWIST IMAGE | THURSDAY, MAY 5, 2011
[Marketing] Wanting Something
Even if we tossed aside asking "why" a brand would want any of these things (let's assume it fits perfectly into their marketing strategy), the truth is that wanting any of those things are nice and easy to say. Marketers aren't known for their humility. marketing strategy. How badly do you want something? It's very interesting to think about the things we want and lay them against the things we have. Take a long hard look at what you have. How did you get it? Did you get it because it just showed up? Was it given to you? Odds are it was neither of those things.
GAURAVONOMICS | WEDNESDAY, AUGUST 18, 2010
[Marketing] Are We Becoming Digital Nomads?
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « GlobalPost Story on the Role of Social Media in the Kashmir Protests Killer Startup Idea: CrowdQuest White Label Platform for Crowdsourcing Q&A » Are We Becoming Digital Nomads? Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! Lets talk.
SPIN SUCKS | FRIDAY, MARCH 9, 2012
[Marketing] Gin and Topics: Strawberry Pie and a Gun Leaving People Speechless
My Marketing in the Round co-author, Geoff Livingston , writes a compelling blog post about how Google is hoping to compete with Facebook and others…by putting people on the street. I really thought yesterday was Friday. got up to write Gin and Topics and got halfway through before I realized it was only Thursday. What a disappointment! But that’s OK. Friday is here now. Only one thing…it’s daylight savings this weekend. So you’re going to lose an hour. Try not to be too grouchy about it. And…for all of you at SxSW? I’m officially envious.
KIKOLANI | FRIDAY, MAY 11, 2012
[Marketing] Fetching Friday – Resources Mashup & Supermoon 2012
Your Blog, Your Rules – Why Marketing Should Always Begin at Home – Don’t rely solely on social platforms for housing your content. Read the benefits of having your own blog and using social media to market it. 26 Tips for Success With Location-Based Marketing – What’s SoLoMo? How can you improve your location-based marketing? Discover more about optimization for local businesses and mobile marketing campaigns. This is the difference between a highly profitable website and a failed marketing initiative. The Resources Mashup.
SPIN SUCKS | THURSDAY, FEBRUARY 23, 2012
[Marketing] Social Media and the Solution to Your Problems
The one-way nature of traditional marketing means our messaging is a reflection of who we are. Today’s guest post is written by Ken Mueller. My wife is trying to kill me. She just read this book, French Women Don’t Get Fat , and apparently one of the reasons French women don’t get fat is because they drink a lot of water. OK, they do a lot of other things as well, but my wife’s big takeaway was: Drink a lot of water. As a result, I feel like every time I turn around, there she is, handing me a glass of water. Got a cold? Drink more water. Got a headache? Drink more water.
SOSHABLE | THURSDAY, SEPTEMBER 8, 2011
[Marketing] What 100 Million Active Twitter Users Means to Business
Twitter has been both the easiest and hardest nugget to crack open as a business and marketing tool. Even with a good following, the ability to blast out links with marketing messages has not demonstrated a strong return unless the news is breaking or controversial. Everyone has known that Twitter has been huge for a while. Today, we got to look into some hard numbers showing just how involved it has become with 9-digits worth of active Twitter users online. Over half of them log in daily. What does it mean for business? That’s what 100 million active users means.
FRESHNETWORKS | THURSDAY, JULY 31, 2014
[Marketing] 5 disruptors transforming the dining experience
In October 2013, the company launched a segmentation tool to facilitate tailored marketing, helping participating restaurants to increase customer loyalty and boost sales. 'Every week, we bring you the FreshMinds Friday picks ideas to help you make the most of digital technologies and understand how they are helping brands to grow and innovate. This week, we look at 5 start-ups disrupting the dining experience, transforming everything from how we pay to where we eat. Amongst them are UK-based Flypay and Munchery , a US firm that received an impressive $28 million of funding in April.
VIPER CHILL | WEDNESDAY, MARCH 21, 2012
[Marketing] Revealed: Behind the Scenes of My Premium Product Launch
There’s a much bigger market we can help, and a ton of additions that we’re working on to make it even better. The next step now is to continue to make those changes, and then focus more on the marketing side of things. As you would probably expect, the last few weeks of my life since launching OptinSkin have been absolutely crazy. can’t remember a time when I’ve spent so much of my day with my head in my inbox, dealing with customers. That I could spend my days working on a creative project of my choice and then finally get to show it to the world.
KIKOLANI | MONDAY, JULY 23, 2012
[Marketing] Premium WordPress Themes – What Do People Buy & Why
If you’re in the market for a new WordPress theme, be sure to check out my post on Thesis vs. Genesis. Last year, I wrote a huge comparison post on Thesis vs Genesis from DIYThemes and StudioPress. It’s been almost a year, and I thought I would share some stats of what people decided to buy after reading the post. Here are the results. Number of Clicks. Here, you can see that the number of clicks to the StudioPress (Genesis) website is almost equal to the number of clicks to the DIYThemes (Thesis) website from both the post and the buttons on the sidebar. Number of Sales.
CONVINCE & CONVERT | WEDNESDAY, APRIL 18, 2012
[Marketing] Social Media Time Savers: 4 New Productivity Tools and How to Use Them
While a few of these tools can be used solely as a creative outlet, they can also serve as a way to harness creative energy that can be put toward your content marketing efforts so you can maintain a cohesive, high-quality, and consistent strategy. Self-proclaimed as “the spreadsheet-free editorial calendar system,” DivvyHQ lets you “divvy” and conquer your content marketing efforts. Springpad hasn’t hit the mainstream market yet like Pinterest has, but there’s a chance for it to go there soon if it plays its cards right. DivvyHQ. Pinterest. Then you can start pinning!
WEB METRICS GURU | THURSDAY, OCTOBER 25, 2012
[Marketing] Strata Conference and Big Data – Web Journal October 23-25th, 2012
In Human Intelligence as a Signal to Predictive Analytics yesterday afternoon there was an interesting solution that focused on social analytics and the capital markets. Fundamentally, what I heard wasn’t much different than any of the other solutions/vendors I know of and have looked at, but for one thing. The difference was in how the unstructured data was decoded into signals and then compared with known performance of the market indices. I have been at the Strata Conference the last couple of days in NYC and got a chance to do a couple of things here including.
THE WAY OF THE WEB | SUNDAY, JUNE 27, 2010
[Marketing] The importance of experiencing your community
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? link] Dan Thornton Hi – thanks for the comment.
THE RELATIONSHIP ECONOMY | THURSDAY, JUNE 10, 2010
[Marketing] Intrinsic Social Motivation
The Business Factor: There is an exponential growth of business opportunities that adults are learning to facilitate using social media as the medium to reach relevant and relative markets. What motivates adult participation within social media? When we look at the psychology of human behavior we can begin to understand certain motivations which draw adults to social media. Abraham Maslow published his theory of human motivation in 1943. Its popularity continues unabated. The hierarchy has five levels. Physiological (hunger, thirst, shelter, sex, etc.). Esteem (also called ego).
SMALL BUSINESS MAVERICKS | MONDAY, AUGUST 25, 2014
[Marketing] The New Link Building Beginner’s Guide
There always is something more to learn in internet marketing, because it is a constantly changing arena. 'I know that readers of this blog are probably not beginners at link building, but it’s a good idea to quickly skim The Beginner’s Guide to Link Building by Paddy Moogan on Moz. The reason why it’s a good idea is because there just may be something you learn. Beginner’s guides that come out generally have the latest information, and link building tactics need constant refreshing in order to be effective. Visuals, no overloaded pages, and easy to read. like it.
SMALL BUSINESS MAVERICKS | MONDAY, JULY 28, 2014
[Marketing] How To Implement Structured Data
'Structured data markup is one of those aspects of marketing that can make your eyes glaze over, particularly if you are running a business. But Neil Patel has come to our rescue with his clear explanation of How to use Google’s Structured Data Markup Helper on Search Engine Journal. To quote his article: Stated simply, the Structured Data Markup Helper is designed to help you implement structured data on your site. Structured data is information organized in vast online databases that help to serve search results. The helper shows where you can add markup and how to do it.
SMALL BUSINESS MAVERICKS | WEDNESDAY, JANUARY 29, 2014
[Marketing] 8 Metrics You Should Keep Your Eyes On
Success online isn’t necessarily measured by how many likes you have and how much traffic you get to your website, but if you don’t know those things, then you probably have no point of reference for how successful your online marketing is. 'How do you know if you’re improving if you don’t measure anything? Here are 8 key metrics you should keep an eye on and know off the top of your head. Website Unique Visitors – Total visitor count is good to know, but your unique visitors gives you a better picture of how many new eyeballs are looking at your content.
SOCIALNOMICS | TUESDAY, AUGUST 6, 2013
[Marketing] 10 Operations to Get Multichannel Success
'Marketing research provides that multichannel consumers are able to contribute three to five times more sales as compared to a single channel consumer and this brought about that growth of the multichannel success in the retail industry. Consumers are now giving high preferences on multichannel business and with this changing consumer mandate, retail marketers find the need to take a step ahead towards getting into a multichannel approach in online marketing in order to address this evolving demands of the consumers. 1. Use digital technology to expand your business.
JEFF KORHAN | MONDAY, AUGUST 4, 2014
[Marketing] How To Finish Projects Faster with Kanban
About the Author: Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast. 'Have you found the perfect productivity tool for finishing more projects – and more quickly? ve recently become reacquainted with one that is proving to not only improve productivity, but confidence too. Isn’t that what every process should do? Kanban is a Workflow Improvement Tool. Kanban is a tool that was developed within Toyota to accomplish what is often known as lean manufacturing.
JEFF KORHAN | MONDAY, JUNE 28, 2010
[Marketing] 10 Blog Commenting Strategies
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Personalize Your Small Business Marketing | Main | Facebook Tips for Better Engagement » June 28, 2010 10 Blog Commenting Strategies Here are 10 simple strategies that may help you to reach out and release your commenting genius. And down below is a brief commentary on the value-added benefits of moving out of the shadows and sharing a few words on your favorite blogs. 1. Say hello. Expand your horizons.
KIKOLANI | SUNDAY, MAY 8, 2011
[Marketing] Lenovo ThinkCentre M90z Review & Chance to Win
Market Samurai – Awesome keyword research tool. A few weeks ago, I wrote about how I chose products to review , and one of the main reasons I chose to review the ThinkCentre M90z is that I would be able to give one away to a lucky reader. am excited to say that the time has come! Review of the Lenovo ThinkCenter M90z. First of all, let’s start with my own personal review of this computer. Design. The first thing I absolutely love about this machine is the design. Now I no longer have to be jealous of my husband and his iMac. Tech Specs & Performance. Quirks. Browsers.
PUSHING SOCIAL | SATURDAY, SEPTEMBER 4, 2010
[Marketing] Why Passion Posting May Be Hurting Your Blog's Traffic
The Key to Attracting Influencers I’m an unabashed Influencer Marketing disciple. write on topics of Social Media marketing, disabilities advocacy, project management, Lotus Notes and vintage jewelry. Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social Why Passion Posting May Be Hurting Your Blog’s Traffic by Stanford on September 4, 2010 Spread it! Share Email This I wanted to weigh in on the “How often should I post? debate. There are several schools of thought on this one. I’ve been able to confirm this myself.
SOSHABLE | MONDAY, JULY 15, 2013
[Marketing] Great Content 101
'It’s probably been repeated more than a million times online among marketing blogs – our own blog might even account for about 25% of those. Creating quality, relatable, and shareable content with your audience online has transformed into the hallmark of so many modern digital marketing strategies. Whether it is based on inbound marketing, or just social media, there is a clear need for good content. Good content is what makes their marketing so effective, and makes them so successful. Read, evaluate, and leverage it for your own marketing needs.
JUSTIN LEVY | TUESDAY, AUGUST 18, 2009
[Marketing] Gary Vaynerchuk Treats People Like Goldfish
Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Gary Vaynerchuk Treats People Like Goldfish Written on August 18, 2009 by Justin Levy in community , gary vaynerchuk , networking , social media , video 8 Comments - Leave a comment! But, also, others like Chris Brogan , Jason Falls , Amber Naslund , Brian Solis (all of whom YOU can connect with at the Inbound Marketing Summit ) and many, many others, who spend most of their time connecting and helping others just because. Thanks for taking time out of your day to come hang out here!
TWIST IMAGE | SUNDAY, JANUARY 19, 2014
[Marketing] A State Of Content Shock
Schaefer : "Content Shock is the emerging marketing epoch defined when exponentially increasing volumes of content intersects our limited human capacity to consume it." content marketing. digital marketing. marketing blogger. marketing podcast. 'Episode #393 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Here is the definition of Content Shock from Mark W. Do you believe in this or do you not? That blog post has since generated over 300 comments and tons of diverse feedback. Enjoy the conversation.
WAXING UNLYRICAL | FRIDAY, MAY 27, 2011
[Marketing] The Brand View When Looking For a PR Pro
have a client – a gourmet dessert brand – that considers me its Director of Marketing. Or me, the professional marketer? marketer or salesperson wants to see you have the strategy as well as the vision. This is Part 1 of a two-post series. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. For your frame of reference, I’m based in upstate New York and my client is in Los Angeles.). After we chose one, it did not go very well. Guess what? Is location important? Ask me.
PROBLOGGER | THURSDAY, JULY 14, 2011
[Marketing] The Secret to Feeding Your Family with a Blog
spent my days (and nights): marketing my products and services to the masses using social media and email blasts. using data in my Google Analytics to make better decisions about my marketing, once per week. Marketing your products and services through your blog is about both volume (Red Wire tactics) and quality of interaction (Green Wire tactics). Find out how Russ learned to Feed the Peanut with his blog by watching these 10 free Internet marketing videos. This guest post is by Russ Henneberry of Tiny Business, Mighty Profits. But time is running out. The answer?
CONVINCE & CONVERT | TUESDAY, JUNE 26, 2012
[Marketing] The Power of Information
It’s for this reason that businesses can no longer be the ostrich with their head in the sand when it comes to information, consumer questions, and transparent marketing. ?? Marcus Sheriden passionately speaks and writes about business and marketing on his blog, The Sales Lion. Make sure to download his popular, 230-page FREE eBook—“ Inbound and Content Marketing Made Easy” The Power of Information is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. We live in a time of immediate answers. We’ve got to be real.
JOSH S PETERS | TUESDAY, DECEMBER 20, 2011
[Marketing] Microsoft Office for Android and iOS? Adobe holds the answer.
Will MS ever catch up or will they just keep dropping the ball in the mobile market? I recently read an interesting article on The Guardian about Microsoft releasing apps for the iPad. Being an Android and windows user this piqued my interest, hoping there would be some some mention of an MS Office release for Android. Apps like Quickoffice HD are alright, but they still have a lot of flaws. They don’t render everything perfectly, some of the work done on a phone or tablet doesn’t look right when re-opened on the PC, and there is a lot of missing functionality.
CONVINCE & CONVERT | WEDNESDAY, NOVEMBER 6, 2013
[Marketing] If You Can’t Afford It Apple Doesn’t Want You
Sales of the 5C are presumed to be disappointing , and it is rumored that the device was even conceived based on investor pressure to tap the Chinese market, among others. We forget that Apple survived DECADES of being a company with single-digit market share in the personal computer space. Do you think they give a whit that they are no longer dominating the market for phones and tablets, with other firms gobbling up the low end of the buyer pool? Apple Sauced. was neither overwhelmed nor underwhelmed by the new versions of the iPad. was just whelmed. Whoops! Apple Pi.
PROBLOGGER | MONDAY, DECEMBER 8, 2014
[Marketing] The One Secret You Need to Read to Increase Conversion Rates
Have you ever thought to yourself: “ Why are some internet marketers so successful, while most are just average? There is, however, one thing that successful internet marketers do that the average internet marketer probably doesn’t think twice about. Split testing is what truly differentiates an average marketer from an extraordinary one. As an internet marketer, you are not branding yourself through television ads or billboards which have no known way of telling us a return on investment. Image via Flickr user Jerry Nihen. Here’s to your success!
IMAGINE YOUR REALITY | WEDNESDAY, MARCH 26, 2014
[Marketing] Plan your Business by Design instead of Reaction
In my experience, a good business plan accounts for more than just marketing or sales. 'One of the pieces of advice I give my clients is that it’s important to plan your business by design instead of by reaction. You can’t really plan a business by reaction, because you are reacting to something, which controls the actions of your business because you’ve been forced to react. business run on reaction staggers from crisis to crisis, putting out fires, but not putting together a design or structure that will enable them to move past the crisis. Blog business
THE WAY OF THE WEB | SATURDAY, JUNE 16, 2012
[Marketing] My new standing desk – day one, and how it helps business
love new opportunities, and the way that technology is evolving more quickly all the time – I work with every client to help them start to change their outlook and business practices to cope with that, rather than just offering content or marketing which won’t evolve and grow over time. My new standing desk is now being used, and it’s symbolic of the changes I’m working through in the way I work. Having moved into a new house, I’ve had a bit of time without the internet or an office at home, which has given me some time to re-consider the way I do things.
NOWSOURCING | TUESDAY, SEPTEMBER 2, 2014
[Marketing] Think Big Louisville: It’s Time To Act
Brian Wallace, Founder of NowSourcing , Jason Falls, VP of Marketing at Cafe Press , Tony Schy, Executive Director at Velocity , and Zack Pennington, Co-founder and CEO of US Chia each took turns addressing the crowd. 'It’s time for Louisville to think big. That was the consensus last week at NowSourcing’s Stop Thinking Small Louisville event. Topics covered included startup culture, capital, and the fact that Louisvillians are too nice to tell you your “ugly baby” idea is bad. Rather, we should strive to put Louisville on the map in its own unique way. Photos Courtesy of Brian Wallace.
CONVERSTATIONS | SUNDAY, OCTOBER 10, 2010
[Marketing] Whistle Stops: 10/10/10
Worried Your Market Isn't Big Enough? QR Codes in Media, Marketing & Advertising - A Definitive Guide by James Ball - You've seen them all over the place and spreading like a spill. Marketing with Tags: QR Code Generators by Chris Brown - Okay, now we know what QR Codes are, but what do we do with them? Whistle Stops are conversations, eye-openers, or tools representing the brain train discovered while traveling along the Conversphere. This piece shows us some tools that will allow us to hurdle the talent barrier and still produce a great piece of info-art.
PAMORAMA | SUNDAY, DECEMBER 13, 2009
[Marketing] What Google's Real-Time Search Means for Brands
pamorama marketing, life, social media Home About Bookshelf Links Contact What Google’s Real-Time Search Means for Brands by Pam Dyer on December 13, 2009 Share Google recently announced a new search engine ingredient: Real-time search. Another area that businesses may have to focus on is “mobile marketing and apps. Another area that businesses may have to focus on is “mobile marketing and apps. saeed gives a very good idea of mobile marketing. saeed gives a very good idea of mobile marketing. It can now be found more easily.
LOUIS GRAY | TUESDAY, JANUARY 4, 2011
[Marketing] We Need a Tech Intelligence Bubble - Value Going Viral
I've enjoyed using Buzz and the social elements of Google Reader, but just because there is a successful company in one market doesn't mean you have to be in that market. One of the more interesting things, at least to me, that came to mind when highlighting the top ten Web services I used last year was how boringly mundane and adult some of them were. But the issue is not so much that I've gotten old and stodgy, only that in a recursive state, sites that have value deliver value. The value of Redfin and Zillow is that I can be a smarter homeowner or buyer. Facebook is what it is.
PROACTIVE REPORT | TUESDAY, JANUARY 5, 2010
[Marketing] PR Trends 2010: Video
It won’t be long until every company is using video in some way to market their business, sell their product, extend their brand, and/or increase exposure. There is no doubt that we’ve become a visual lot. If a picture is worth a thousand words a video is definitely worth a couple of thousand. Watching video online has exploded in the last three years. YouTube is now the 2nd biggest search engines after Google. People search YouTube to find videos about the subject they’re interested in. No surprise then that How-To videos are one of the most watched genres.
FEVER BEE | THURSDAY, MARCH 22, 2012
[Marketing] Why You Shouldn't Launch A Community
You can use Google, press release distribution websites, or the search function of marketing publication/trade websites. Here is a simple task, search for the phrase launches an online community. Within a few minutes you should see a number of organizations that have announced the launch of a community. The majority will look at little like this. With so much literature available on the internet about developing communities, there is no excuse for this. This community has fallen victim to big launch syndrome. What a waste. This is a mistake.
MY CREATIVE TEAM THINKING | WEDNESDAY, MARCH 10, 2010
[Marketing] Please, Please Me
This comment said it all to me, As a small business, none of the info provided helped me in my marketing plans. Gave a social media presentation last night to a group of about 45 small business owners as part of Bank of Commerce’s School of Commerce program. was one of two presenters. While looking at the evaluation forms, I was struck again by how there are always one or two people who don’t get their expectations fulfilled from presentations. Harry Hoover was Excellent/Very Good - 20 attendees; Good/Fair - 2 attendees. The Q&A was better than the presentation.
ARI HERZOG | MONDAY, SEPTEMBER 9, 2013
[Marketing] What I Want to Do
It is not surprising that marketing, media, and communications are repeated throughout the ads. Community relations, public affairs, and PR management (among other related communications roles) have long existed before digital marketing; and it is that essence that I want to embrace and use on a daily basis. Related Stories Saying Goodbye to Digital Marketing: Meet the New Me Meet My New Dumb Smartphone Stop Your Smartphone From Telling Burglars Where You Live. 'This word cloud, via Wordle shows the frequency of tasks for my next job. What do I want to do?
LOUIS GRAY | THURSDAY, APRIL 28, 2011
[Marketing] With Apps, The NOOK Color Is Now A Smart Hybrid
Without a full-fledged Android Market, with hundreds of thousands of apps, every app on the NOOK has a chance to be found, and its not amateur hour. Disclosures: As noted above, my6sense , where I am VP of Marketing, is a launch partner with Barnes & Noble for their app store. Full disclosures up front, due to my role at my6sense , I've known the Barnes & Noble app plans for several months, and our app was included as one of the first to be included on launch day. And yes, everybody loves games, and if a device has a screen these days, you know Angry Birds is there.
DREW'S MARKETING MINUTE | SATURDAY, DECEMBER 4, 2010
[Marketing] 2011 trends (post 3 of 4)
Question re: trend #7: This trend is acknowledging the rising importance of what is now being called P2P (person to person) marketing. But as consumers grow both more frugal and more skeptical -- finding influencers like the Twin-sumers and Social-lites will become even more vital to our marketing efforts. Emerging Generosity: This trend is about brands and wealthy individuals from emerging markets (especially China) who will increasingly be expected to give, donate, care and sympathize, as opposed to just sell and take. Read parts 1 and 2 ).
SOCIAL MEDIA CITIZENS | WEDNESDAY, OCTOBER 6, 2010
[Marketing] Social Media Citizens Map
by Harvey Blume Find On Facebook Fan Page SMC Co-Founders Of: Visit SOCIAL MARKETING FORUM   SMC support: Lifestream #Wall Street : Money Never Sleeps - has anyone seen it yet? Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Social Media Citizens Map October 6th, 2010 by Giedrius Ivanauskas Leave a reply » Share I bet that you have already seen a few versions of these social media maps. You can find the commercial copy of this particular map at xkcd.com. You can skip to the end and leave a response.
VIPER CHILL | MONDAY, JANUARY 24, 2011
[Marketing] $1M Case Study: The Harsh Reality, and New Direction
guess that’s just an image I’m going to have to live with from my fellow marketers. I feel bad that I haven’t updated you all on my million dollar case study. For those of you who missed the project, I’m aiming to build an affiliate site which makes $30,000 per month, that could theoretically be sold for $1M. Though this goal is difficult enough, I also challenged myself to do it in just 12 months. You can view the earlier posts on my case study here , here , and here. actually think this is fairly conservative. No Exact-Match Love. Lesson learned. New Direction.
SPIN SUCKS | FRIDAY, MAY 13, 2011
[Marketing] #FollowFriday: Lisa Gerber
She left stability and control in exchange for working in the gray and the hopes of being part of something that will change the perception of the PR and marketing industries for good. This is not my typical #FollowFriday. Typically, Typically, as many of you know, I recommend only bloggers and authors, with the intent of introducing you to new voices and helping them increase their networks. But today, though most of you likely already know her, I want to delve further into our chief content officer, Lisa Gerber (aka the face behind Spin Sucks on Twitter). She said, “I’ll do it.”.
JACOB MORGAN | SATURDAY, NOVEMBER 28, 2009
[Marketing] What I'm Thankful for on Thanksgiving
Anders Online Marketing I am working with marketing in Denmark and is searching for inspiration in the digital world. Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER What I’m Thankful for on Thanksgiving View Comments November 28th, 2009 Yes I know my Thanksgiving post is up a bit later than all the others but I figured you already had a chance to read all the other “what I’m thankful for posts so I decided to mix it up a bit. My business partner Connie Chan who is one of the most amazing people on this planet.
BILL HARTZER | MONDAY, JULY 26, 2010
[Marketing] Search Engine Optimization: Why Image Alt Tags are Important
Search Engine Optimization: Why a Blog is Important When talking to business owners about marketing their businesses on. This is only one SEO tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips, like this one , are meant to be specific, they should not take too much time to implement, and are meant to be directly to the point. In fact, this search engine optimization tip is pretty simple, but may take a long time to complete: check the image alt tags on your web pages. What exactly is an Alt Tag? What?!?
SOSHABLE | WEDNESDAY, MARCH 23, 2011
[Marketing] 50 LinkedIn Tips, Many of Which are Awesome
Two things have generated a need to know the site: I’m hiring and it’s turning into a much more prominent marketing tool that businesses can use beyond hiring fresh talent. Perhaps it’s a good thing that I don’t know a ton about LinkedIn. The site has always interested me, but I haven’t had a need or desire to look for a job in the 4 years that the site has grown in prominence, nor have I been involved enough in hiring to use it as a recruiting tool. As a result, I’m promising to learn the site and put more “in stories to Soshable.
WEBBIQUITY SMM | MONDAY, SEPTEMBER 13, 2010
[Marketing] Proper Care and Feeding of a Blog
There are certain over-inflated egos in the worlds of SEO and online marketing who are very poor at this. My daughter is hooked on those pet rescue shows on Animal Planet. What I’ve learned from my more occasional viewing is that despite the many joys of pet ownership, not everyone is cut out for it. By the same token, despite the many benefits of a business blog , not everyone should rush into it. Here are seven tips for a healthy blog and a happy blogger. Post regularly. healthy blog thrives on fresh content, at least once per week, more often if possible. Maintain your blog.
BILL HARTZER | THURSDAY, DECEMBER 6, 2012
[Marketing] Microsoft Launches So.Cl Social Media Network
Combine the above with the ability to link those pictures to a website, and you have a marketers dream come true. One of the key ingredients about this site that would be of great interest to internet marketers is that the pictures on each post can be linked directly to another website instead of another page on So.Cl. This is one of the most attractive features of this social network that makes it perfect for internet marketing. has great potential for being an incredible marketing tool for businesses both large and small. Getting setup on So.Cl is pretty simple.
JOEY STRAWN | THURSDAY, SEPTEMBER 30, 2010
[Marketing] Greg Giraldo: In Memoriam
Digg Digg Today’s post will shy away from the normal social media/marketing focus to focus on a more personal matter. Related Posts: The Greatest Marketing Advice In The History Of Ever Spin Sucks Guest Post Infantile Monday Dance-tacular [Video] Reasons to Love Twitter and Technoviking BarCamp 2010: And The Winner Is……… Tags: Blog Comedy Central Greg Giraldo Last Comic Standing Roast We will return to our regularly scheduled broadcasts after the weekend. This struck me very hard because I have had the pleasure to meet him and know him personally.
MR. RYAN CONNORS | THURSDAY, JULY 25, 2013
[Marketing] What is Cloud Computing and How Can it Benefit Your Business?
Lower costs: Shifting your business’ computing to the cloud will help you lower your software and infrastructure costs, enabling you to invest in marketing strategy, research and development, and other areas. 'In the simplest of terms, cloud computing is that which is done online instead of on an actual server. In the cloud, you can access all your software, files and apps, without the need for downloads or installation. With cloud computing , it’s easier to work together and get the job done–no matter where you are. By Amy Elboom. Share in the comments down below!
CONVINCE & CONVERT | THURSDAY, SEPTEMBER 23, 2010
[Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
You and your compadres in your organization need to perform a serious audit of how you’re spending every minute of every day (especially in the marketing and customer service arenas). Consider your fans – your advocates – your 1%ers – your volunteer marketing army. the QA portion of r… [link] [link] Wissensauslese RT @jaybaer: Nobody Said Social Media Was Easy: Social media isn’t inexpensive, it’s different expensive… [link] #marketing [link] Innovate AZ Nobody Said Social Media Was Easy: Social media isn’t inexpensive, it’s different expensive.In
TWIST IMAGE | FRIDAY, JULY 11, 2014
[Marketing] Digital Advertising Just Got Worse (If You Can Believe It)
was active on the Internet, and I was involved in the very early days of banner advertising and search engine marketing (long before Google even existed). It was still nascent and web analytics looked nothing like they do today, but it was the promise of it all that was so inspiring to a marketing nerd like me. Display advertising is now, more often than not, a major component of every healthy marketing mix. marketing mix. marketing nerd. search engine marketing. 'It was the best of times. It was the worst of times. The year was 1994. To take action.
THE WAY OF THE WEB | MONDAY, OCTOBER 3, 2011
[Marketing] Self-employment – the first anniversary
Suddenly I became responsible for invoicing, accounts, new business, and everything else, rather than ‘just’ marketing or writing articles, and that definitely took a while to get to grips with. My work combines all areas of content strategy and digital marketing, and my clients not only span a variety of industries, but also a range of knowledge and existing ability, so there hasn’t been a day that hasn’t had something different to offer. And yet here I am at the same table, albeit on a much newer laptop.
THE WAY OF THE WEB | THURSDAY, NOVEMBER 26, 2009
[Marketing] Absolute Radio unveils iTunes Tagging for the iPod nano in the UK
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious?
SPIN SUCKS | MONDAY, JANUARY 17, 2011
[Marketing] Living with the Pregnant Widow
Um…thanks, that’s kind of you, but no, I don’t need another book, article, blog post, case study or tweet to help me understand that marketing, advertising, PR, and everything else associated with it has been revolutionized by social media in recent years. Les McKeown is president and CEO of Predictable Success and occasional champion when playing Gini Dietrich in Words with Friends. Hello, I’m your client. Nice to meet you. get it. Despite the unflattering little stories I see you tell each other about us clients, I’m not a complete doofus. What do I want?
SMALL BUSINESS MAVERICKS | THURSDAY, FEBRUARY 17, 2011
[Marketing] More Updates Means More Traffic | Small Business Mavericks
That data isn’t included in this study, but I’d hazard to make that guess because small business owners who own their own domain names are likely business owners who have a better understanding of search marketing. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? » More Updates Means More Traffic An interesting study by SiteKreator has confirmed what I’ve been telling you for more than two years now. times per month. Surprised?
THE RELATIONSHIP ECONOMY | MONDAY, DECEMBER 23, 2013
[Marketing] The Best Gift You’ll Ever Get or Give
Marketers surround us with messages and images of the latest styles in clothes, the hottest technology, the coolest toys, the most popular gadgets and the most popular things by demographic, sociographic and every other type of “graphic” we they can imagine. 'Finding the right gift for someone can be hard. know that I am not good a picking out the right gift for my wife so every year I ask her for a list but that seems to take away from the spirit of giving. Brands make most of their money during the holiday season because it is when we spend the most money on gifts.
FRESHNETWORKS | THURSDAY, DECEMBER 20, 2012
[Marketing] The ten things businesses should know about innovation
Innovation is delicate , It’s important to nurture it gently so as not to kill it off too quickly, but also carefully contain and manage it to prevent any huge financial, market, or reputational fires. Ultimately, innovation seems to depend on persistence, belief, adaptability, and relevance to customers and the market. Tweet. Freshnetworks’ Consultant (Change) Sarah Platts recently attended a business event run by the OUBS business school, which focused on the topic of innovation. Here’s her quick summary of 10 key points raised: 1. SaaS). Again, like change. Tweet This!
WEB METRICS GURU | THURSDAY, APRIL 7, 2011
[Marketing] Know Your Audience: Discovering Learning and Development Insights
And that brings us up to Market Research. Title: Know your audience: Discovering Learning and Development Insights. Panelists: Jeannine D’Allegro Matt Dickman Paul Dyer Location: Pacific Section B. Hear from experts how they are using the information they hear from customers to mine for insights and create ideas that are changing their business. Explore the various levels of insights available and find out how your organization can begin learning and acting on this invaluable information. Measurement is the final frontier without any true standards yet. Web Analytics Social2011
WEB METRICS GURU | FRIDAY, DECEMBER 31, 2010
[Marketing] Last Prediction for 2011
There is a movement in 2011 towards integration of social listening with the ability to take action; companies that invested in technology intelligently, developed the lexicon, methodologies and visualization skills to intelligently employ improvements in semantic technologies are now fully leveraged to take advantage of the far more powerful capabilities now coming on the market and maturing. Those who have not invested are not focusing on the right things will fall behind, possibly perish – that is my final prediction this year for 2011. this is my opinion only).
FEVER BEE | THURSDAY, DECEMBER 13, 2012
[Marketing] What Should Paid Community Managers Know, Have, and Be Able To Do
Community management is a complicated topic that spans technology, data, marketing, and a range of social sciences. It pains me that most community-related discussion can be boiled down to: 1) Be nice to members. 2) Don’t lie to members. 3) Remove the bad stuff. When we dwell too much upon the softer side, we do no favours to our profession, our communities, nor our own personal development. About 1/3 rd of the people reading this are passionate hobbyists building communities in their spare time.
GEOFF LIVINGSTON | THURSDAY, APRIL 7, 2011
[Marketing] Those Other Social Networks
Video skills are not easy to come by, but this medium is becoming more essential in the larger marketing mix, and there is no better place to practice than the industry’s largest video social network. Image from the Outsiders. With an over-focus on Facebook and Twitter during the past few years, organizations may be doing themselves a disservice by failing to cultivate communities in other networks. These networks have their own strengths and weaknesses, and because of their sizable communities are significant in their own right. So why ignore them? Think again. More than 1.2
KIKOLANI | FRIDAY, MAY 10, 2013
[Marketing] Fetching Friday – Resources Mashup & Tough Love
How to become an Influencer through Content and Relationship Marketing – My experience as a publisher taught me a lot of things, particularly in making me understand several aspects of marketing that can really help a brand make an impact to its audience. The 2013 LinkedIn Marketing Guide – LinkedIn is a great network for businesses looking to increase traffic and leads, as well as individuals looking to market their expertise for new career opportunities. The Resources Mashup. This Week on Kikolani. Blogging / Content. Business / Career. Dig in.
TWIST IMAGE | SUNDAY, NOVEMBER 30, 2014
[Marketing] The Misery Of Agency Life
In June of this year, longtime marketing agency professional, Uwe Hook , did something about his unhappiness with agency life. digital marketing. marketing agency. marketing blog. marketing podcast. 'Episode #438 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. There''s an infamous line from the 1976 film, Network , in which longtime fictional television news anchor, Howard Beale, screams, "I''m as mad as hell, and I''m not going to take this anymore!" Ultimately, I don''t fully understand these positions.
JANET FOUTS | THURSDAY, FEBRUARY 16, 2012
[Marketing] Don’t be a Pest with “This Social Media Stuff”
I spoke recently to a group of PR and marketing professionals about how to use social media in their work. One Any Marketer worth her salt knows that pretending to be the CEO and writing tweets–god forbid commenting as– the CEO is social media poison. If and when it comes out that it’s not really the CEO but a marketing person it’s going to be ugly. It reduces the marketing or PR professional to an annoying mosquito who keeps bugging them and those emails with all that great info go straight to the trash. They were ignoring her. CXO’s are busy.
BRASS TACK THINKING | TUESDAY, AUGUST 24, 2010
[Marketing] Help Me Support Make-A-Wish Foundation
Penn We mentioned on Marketing Over Coffee that we're going to try to bankrupt you two drewmclellan Bravo Amber! Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Help Me Support Make-A-Wish Foundation August 24, 2010 | by Amber Naslund View Comments It’s that time of year again when the panels for SXSW go up for vote, and it’s always a struggle. So, this year, Jay Baer and I submitted a panel to cover and discuss the concepts in our upcoming book, The Now Revolution.
CONVINCE & CONVERT | SATURDAY, MAY 5, 2012
[Marketing] The Most Overrated Social Media Metric
But to make the case that Pinterest should be a big part of your marketing arsenal because it proportionally sends more traffic to your website than Facebook or Twitter is patently ridiculous. Do you sell advertising on your website? Then why are you so excited about your website traffic? Late in the third quarter it's Pinterest 17, Facebook 13. The most overrated social media metric is traffic from social outposts. This blog post is symptomatic of this problem, although there have been hundreds (thousands?) like it. The Social Media Metrics That Matter. Do they buy?
CONVINCE & CONVERT | THURSDAY, MAY 8, 2014
[Marketing] 5 Creative Ways Brands Are Using Snapchat
Here are five creative examples of how companies and organizations are using Snapchat to inspire your marketing efforts: 1) World Wildlife Fund’s #LastSelfie Snapchat Campaign Raises Awareness About Endangered Species Inspired by the disappearing nature of content on Snapchat, the World Wildlife Fund in Denmark and Turkey have launched the #LastSelfie campaign. 'Snapchat generated headlines again this week by announcing the addition of Chat, a feature that allows users to text and video message in real-time. Created by Grey Group ad agencies, 41?29! pic.twitter.com/AMMwEGc1hx — B.
ARI HERZOG | TUESDAY, SEPTEMBER 14, 2010
[Marketing] Facebook LinkedIn Twitter Flickr YouTube Blogging Blah Blah Blah: Knowing Why You Use Social Media is What Counts
Related posts: Strategies and Tips on Social Media and Online Marketing — To What End Should This Blogging Trend Continue? This paragraph comprises the first words published on this blog since I asked for your opinions on blogging frequency seven days ago. Never before in the history of this blog (or, at least over the past 18 months) has a week transpired without new content. She owned her world. Those are powerful words. We use social networking sites for different reasons, but it is crucial to grasp the WHY. It is common to do things because other people do them.
ENGAGE | FRIDAY, MAY 13, 2011
[Marketing] The Best Practice is Practice
If you liked this, try: 6 Content Marketing Lessons from Warren Buffett. W e spend a lot of time reading how-to articles, case studies, and best practices. We want to make sure we’ve got the best advice and the surest path to success. We want to see how others have conquered problems in the hopes of replicating their success. And who can blame us? We don’t want to waste time or make mistakes that might cause pain; financial, emotional or otherwise. So we read. And we think. But the fact of the matter is we’ll never get better at our craft by studying best practices.
KIKOLANI | FRIDAY, JULY 1, 2011
[Marketing] Fetching Friday – Resources Mashup & The Fourth
The 1 -2 punch marketing action plan for blogs – I personally think there are more than just two punches here, but great details on how to get your blog moving. How relationship marketing helped me land a dream client – why relatinoships are a valuable asset beyond your blog. 21 resources new marketers must bookmark – if you’re just getting started, this is a good place to get ahead of the competition! The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week.