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  • SOCIALFISH  |  THURSDAY, JANUARY 26, 2012
    [Marketing] More Changing the World in 2012
    In 2012, I’d like to personally train or speak to more than 1,000 nonprofits about online marketing best practices. Just in case you  missed them, here are some more truly thoughtful responses to my meme, How Are You Going to Change the World in 2012 ? More posts are here.). Challenge Accepted: Make the World a Better Place  (Lowell Aplebaum). For the association world:  Collaborate.  No, I am not talking about the ASAE social network platform (though it is a great place to connect with colleagues and get involved).  I am talking about associations working together to work together. 
  • LAUREL PAPWORTH  |  WEDNESDAY, APRIL 21, 2010
    [Marketing] NOT hiring someone based on Facebook or Twitter
    Social Network Marketing Campaigns: Features Attributes (13). Social Media: Facebook blogs marketing course (2). It’s dangerous to Google someone and then not give them a job – particularly if you tell them what you found and also keep a copy somewhere. Here a potential employer blogged about not hiring someone because she tweeted “I can’t bludge anymore&#. Commonsense says you wouldn’t want that person as an employee but what does the law say? did a co-presentation with Nick from Tresscox on the law and recruitment. T&C. Lawyers pfft. Maybe.
  • WISDOM LONDON  |  THURSDAY, JANUARY 6, 2011
    [Marketing] Ever wondered about….SXSW?
    If you’re using Twitter, reading blogs and generally have any interest in tech (and what marketer doesn’t?) Quite apart from the fact that big industry events often signal industry change and progress, SXSW also points clearly to what we should be understanding loud and clear by now: It’s no longer about social vs marketing vs technology vs content. Wisdom London Creative Communications is our world… « Ever wondered about…Social Commerce? Ever Wondered About…Net Neutrality? » Ever wondered about… SXSW? What is it? What will 2011 hold?
  • LOUIS GRAY  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] TweetDeck Looms to Battle Seesmic, Twitter on Android
    In the two years since TweetDeck first launched on the desktop , it has set the standard for multi-functional multi-account Twitter-centric applications, bringing the concept of columns, grouping and integrated search to what had previously been a bland market of simple apps. Now, the two are competing for visibility on yet another screen - that of the fast-growing Android platform, and unlike previous battles, which usually saw TweetDeck innovating first, it was Seesmic who got there first - in a big way, going live on Android and BlackBerry back in November of 2009.
  • FEVER BEE  |  TUESDAY, MARCH 11, 2014
    [Marketing] Specialise In Your Community Role
    Look specifically at the Project Management Software Survival Guide , Strategic Database Marketing , or books within the knowledge management and non-profit sectors for measuring impact.  Learn the tenets of permission marketing, PR, growth hacking/viral feedback loops, presentations (at events), and customer evangelism. 'In the early stages, the community manager typically performs all the tasks in the community management framework.    As the community develops, their role splits.   The single benefit here is specialisation.
  • FIREBELLY  |  FRIDAY, JANUARY 3, 2014
    [Marketing] Debunking Myths About Millennials
    work at a social media marketing agency, so I can’t really talk. 'Image via [link]. As a millennial I have heard every myth possible about my generation. am sure you have heard the more popular statements that millennials are lazy, narcissistic, and never do anything but sit on our computers. The list goes on and on. am going to try and not make this post completely about myself, because you cannot really generalize an entire generation based off a few people. However, that is what typically happens, so please do not let one millennial ruin your entire outlook on us.
  • BRASS TACK THINKING  |  WEDNESDAY, MARCH 30, 2011
    [Marketing] Proposing Partnership Properly
    Joint marketing, content creation, or other time- and resource-heavy commitments that you can’t take on alone? Have you gotten this in your inbox, or uttered this open ended phrase? “I’d like to find more ways to partner/collaborate/work together (insert your variation here)&#. Most of us that work for successful or visible businesses get this a lot, or if you’re a successful individual, you might get it a lot too. However, it’s likely that your target doesn’t have time to simply muse on how they can help grow your business. Be concise. Is it scale?
  • PROBLOGGER  |  THURSDAY, FEBRUARY 9, 2012
    [Marketing] 6 Powerful Guest Post Tactics that No One’s Talking About
    It is one of the most widely-adopted blog promotion strategies in existence, and has been made perhaps even more popular by the success of “serial” guest posters such as Danny Iny of Firepole Marketing. The ultimate success of guest posting is determined by a key fundamental cherished by marketers worldwide: the conversion. don’t want to get too deep into marketing fundamentals here, but this post is written with the understanding that you know what you want from your guest posting strategy. Content may be king, but marketing is its overbearing queen.
  • SPIN SUCKS  |  MONDAY, AUGUST 2, 2010
    [Marketing] Addicted to Social Media | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 02 2010 Addicted to Social Media By Daniel Hindin | Email | Print | 8 Comments | Guest post by Martin Waxman , co-founder and managing partner of energi PR, Communications, Digital in Toronto. My name is Martin W., and I am…addicted to social media. No wait.
  • CHRIS BROGAN  |  SUNDAY, MAY 20, 2012
    [Marketing] Pushing A Hashtag Really Isn’t Going to Work Without Some Preexisting Love and Trust
    don’t normally write posts that complain about a marketing methodology, but I guess I’m just asking whether this is what we think these tools were built to accomplish. If I’m some VP of marketing at Wendy’s, who sold this to me, and why did I think it was okay? I saw a YouTube advertisement for the fast food restaurant, Wendy’s, where they were promoting the use of the Twitter hashtag #upgradeyourmeal (click that for your own real time search). Running over to Twitter to see what they were getting for responses, I saw the sampling above.
  • WEB METRICS GURU  |  SUNDAY, AUGUST 28, 2011
    [Marketing] Review of Social Media Analytics
    Listen to this: “…I have come to believe marketing and communications agencies are not the most appropriate entities to measure marketing or PR campaigns run on behalf of their clients, especially within social media. That’s exactly what Bob and I walked away from our conversation thinking and talking about, and Marshall is right that it’s an EVEN BIGGER mistake in PR and Social than it is in the relatively “hard&# disciplines of online marketing. But that’s really just a small piece of the total effort. No so.
  • THE WAY OF THE WEB  |  WEDNESDAY, AUGUST 10, 2011
    [Marketing] We live in strange times…
    Despite the predictable flurry of bloggers attempting to get traffic by relating their top tips for marketing or small businesses which can be derived from the rioting, there’s still a huge amount of uncertainty in the air, and a sense that the implications of what has happened will take a while to surface. It’s been a strange couple of weeks, both personally and given the events occurring across the country. I’ve seen social herd behaviour lead to violent unrest, and then seen it result in people coming together to clean up the aftermath. Digital Culture
  • SOCIALFISH  |  TUESDAY, FEBRUARY 1, 2011
    [Marketing] Link Love Monthly: Best of January 2011
    The Social Media Marketer’s SEO Checklist – SEOmoz. 10 Digital Marketing Industry Pet Peeves – Going Social Now. things every marketing technologist should know – Scott Brinker. Here’s a monthly selection of links to some of the most interesting posts that we’ve read and shared over the last 30 days. These kinds of posts are what inform our own writing here at SocialFishing; hope you’ll dip in and out at your leisure! Toolbox. How to easily view a Twitter conversation on a single page – Lifehacks. – Jesse Stay. How PR 2.0
  • WEB METRICS GURU  |  SATURDAY, MARCH 19, 2011
    [Marketing] Super Full Moon and Web Journal – Mid March, 2011
    The market is too nascent and the functional requirements too distinct to make it likely that one tool will meet all your needs. I noticed a brilliant full moon tonight as I was walking home and found it was indeed called a “ Super Full Moon &# and happens only once ever 18 years or so – it’s the point in the Moon’s orbit where the Earth and Moon are closest together, wish I had seen it just before sunset. Well, I have an iPAD 1, but now the iPAD 2 came out people are wondering if it’s worth upgrading. In Social Media, they should do it the other way around.
  • DANNY BROWN  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] Why You'll Never See Ads on DannyBrown.me - Danny Brown
    Instead, I’m just a marketer who likes to blog with his virtual pen, and hopefully the things I write will encourage discussion, either here or elsewhere. Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Why You’ll Never See Ads on DannyBrown.me August 11, 2010 34 voices share yours! Share Save In the last month, I’ve received no fewer than fifteen emails asking me if I’d be interested in running ads on my blog. But I don’t, and I’m not. Sound okay? with most respects.
  • FEVER BEE  |  WEDNESDAY, AUGUST 29, 2012
    [Marketing] Building Your Ragtag Band Of Believers
    We’ve worked with community managers from HR, innovation, marketing, PR, tech support, customer service, CEO’s office, fundraising, and more. Internal charts are usually idealistic and irrelevant. don’t care where the community manager sits within the organization. It doesn’t matter nearly as much as you think. care whether the community manager can build internal communities to support the external community. We had a revelation two years ago. The majority of successful communities we worked on were developed by a ragtag band of believers. They came from throughout the organization.
  • PROBLOGGER  |  WEDNESDAY, JULY 4, 2012
    [Marketing] New Blogger? Create a Viral Post in 5 Simple Steps!
    This guest post is by Greg Digneo of  Cloud Marketing Labs. It’s a new social media company, and bloggers and marketers are still trying to figure out ways to leverage it. Greg Digneo is the founder of  Cloud Marketing Labs  which works with B2B companies who want to generate more online sales leads.  Admit it: you think I’m nuts. There’s no way a new blogger can write a viral blog post with five simple steps! Well, as the saying goes: “I said it was simple, but it ain’t easy.” In fact, it will take a lot of work, but it can be done. The myth of the viral post. New Blogger?
  • PROBLOGGER  |  SUNDAY, FEBRUARY 27, 2011
    [Marketing] How to Brand Your Blog’s YouTube Channel
    I’d be interested in hearing any creative marketing strategies you’ve come up with! This guest post is by Jenny Dean of Business Blog Writers. Whether you run a business with a YouTube channel, you’re a blogger whose blog has a complementary YouTube channel, or you’re someone with a blog who’s thinking of setting up a YouTube channel, you may be interested in knowing how to brand a YouTube channel. Why is branding important?  The most famous brands in the world are identified by their logos. Your brand gives people a way to easily identify you. Sign into YouTube.
  • JASON YORMARK  |  WEDNESDAY, AUGUST 25, 2010
    [Marketing] What I've Learned About Blogging Based On A Year's Worth Of Data
    marketing tools Nature Blog Network » Whither StumbleUpon? [.] My main blog is [link] and my marketing blog of IT Professionals is [link]. Like many bloggers, I’ve gone in and out of writing, and that doesn’t help with maintaining a consistent flow of traffic to your blog. At the end of the day, driving eyeballs to my blog isn’t really the ultimate goal, writing useful and appreciated content is. But I like anyone loves to see people visit. Let’s start with the following tables. My analysis and thoughts follow. of these were lists (no surprise there).
  • THE WAY OF THE WEB  |  TUESDAY, AUGUST 23, 2011
    [Marketing] OK Go + Muppets = Epic Win.
    I could try and shoehorn in something about OK Go building their following by doing their own thing and not relying on a record company etc, or try and find 10 marketing lessons you could learn from The Muppets, but to be honest, if you haven’t seen it, this video is just bloody brilliant. Hat Tip to the lovely Vicky_Anderson on Twitter, who runs a great site about anything going on stage in Liverpool. Disclosure: Vicky is an old (and valued) friend of mine). Funny brilliant video muppets ok go
  • TWIST IMAGE  |  SUNDAY, JULY 21, 2013
    [Marketing] From Advertising To Youtility
    He is a frequent guest on this podcast and I am honored to have him back to discuss a topic that is both near and dear to my heart as well (a full chapter and more on utility-driven marketing is featured in my latest business book, CTRL ALT Delete ). digital marketing. marketing podcast. 'Episode #367 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #367 of Six Pixels Of Separation - The Twist Image Podcast. Really thrilled to have my friend, Jay Baer , back on the podcast. " Proof in the pudding?
  • JEFF KORHAN  |  WEDNESDAY, OCTOBER 13, 2010
    [Marketing] Keeping Up With Social Media - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Blogging Wet | Main | How Facebook is Humanizing Search » October 13, 2010 Keeping Up With Social Media The pace of social media is exhilarating for those of us that thrive on constant change.   This must seem like insanity to most small business marketers.  This must seem like insanity to most small business marketers. Keeping Up You cannot do this alone - none of us can. There is a better way. Share with me! Make friends.
  • VIPER CHILL  |  SUNDAY, DECEMBER 13, 2009
    [Marketing] How to Achieve In One Year What I Did In Three
    Three as at 18 my blog managed to get me a lucrative job in the internet marketing field or four as I managed to quit my job and start working for myself. made around $5,000 through my websites over the next year and over $20,000 through coaching about internet marketing. For the most part, once you have your first website up and you’re starting to take action, ignore pretty much the entire internet marketing industry. imagine that it is still very exciting to get into the internet marketing world now with thousands of people promising you easy success. Cheers!
  • WWW.MASTERNEWMEDIA.ORG  |  THURSDAY, SEPTEMBER 23, 2010
    [Marketing] Guide To Online Content Syndication
    For example, the average, quality blogger would have a very difficult time signing an individual distribution deal with LexisNexis (a leading global provider of information solutions to professionals in the legal, risk, corporate, government, law enforcement, accounting and academic markets). About Susan Gunelius With nearly 20 years of marketing, branding and copywriting experience, Susan Gunelius , President & CEO of KeySplash Creative, Inc. Susan is also a featured columnist for Entrepreneur.com where she writes about copywriting and marketing communications.
  • CONVINCE & CONVERT  |  MONDAY, AUGUST 16, 2010
    [Marketing] Blastoff for My New Social Media Newsletter
    link] Marketing 150 Via @jaybaer [link] Blastoff for My New Social Media Newsletter [link] TimWeaver How will this be different or an adjunct to those of us who read your blog, FB and follow you on Twitter? Ive founded 5 companies, and spent 15 years running digital marketing agencies. must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. I'm really looking forward to this, Jay!
  • ENGAGING BRAND  |  THURSDAY, MAY 10, 2012
    [Marketing] The People Balance Sheet
    credit controller is bringing in money to pay the wages, to create the ideas, to sell to the market etc. Any business needs to reinvest in assets so that they don't become outdated to the market. Accounting for people is much more difficult than accounting for profit. Yet people are the value creators.we are much better at thinking about return on investment of machinery than we are of people. tend to think it is more emotional, it is sensitive. Yet if someone cannot answer a simple question of how they bring value into the business, then they are not fully engaged.
  • DREW'S MARKETING MINUTE  |  MONDAY, JUNE 11, 2012
    [Marketing] My reading secrets
    I read lots of business/marketing books, mysteries, books about Disney /Walt Disney, baseball books, biographies and Harry Potters (Yes, I re-read them). Many of you write to ask how in the heck can I read as much as I do. I am admittedly a voracious reader — consuming two or three books a week. I’m now going to reveal my reading secrets. know it matters:  I’ve always believed that people who read were more successful. It didn’t matter how they ingesting the information (audio, electronic book, old fashioned book, etc.) That way, it keeps reading fresh and fun.
  • GEOFF LIVINGSTON  |  FRIDAY, APRIL 23, 2010
    [Marketing] Kelly Mitchell Discusses Next Level & Hawaii Social (#nextlevelhi)
    KM: They will learn social media’s importance and ability to generate profits, new customers and broader market awareness. We’ll also teach them how to start conversations & engage new customers & contacts to help them grow revenue & achieve marketing objectives. Every region with a strong social media community has a great conference that serves that area. The Hawaiian Islands are no different, with Next Level Hawaii set to take place next Thursday through Saturday (April 29 – May 1). Here’s our interview. It’s the same with social media.
  • KIKOLANI  |  WEDNESDAY, JUNE 12, 2013
    [Marketing] How to Price Your Services and Earn What You’re Worth
    Pink (Drive), and John Jantsch (Duct Tape Marketing). 'Disclaimer: This is a sponsored review for a book that I really enjoyed reading and got some great ideas from. I’m publishing this review because I know you will get value from it as well! One of the things many freelancers and small businesses struggle with, myself included, is pricing. How do you determine how much to charge for your services? How do you stop the vicious cycle of taking on low-paying clients who refer other low-paying clients? How do you start enjoying the work you do without killing yourself to get it done?
  • CHRIS BROGAN  |  TUESDAY, JULY 20, 2010
    [Marketing] Blogs as Loss Leaders
    give that to you in Third Tribe Marketing , which isn’t free. Then, I can sell the larger parts, like customization and the management and all the details, through my marketing company, New Marketing Labs. Chris Voss gave me the idea for this post. He was talking about his blog as a loss leader, meaning, something that doesn’t exactly earn revenue, but that is a lead in towards other things that make money. Stores use loss leaders all the time. Sell nylons to ladies at cost and get them to buy the high markup stuff, too. Loss leaders are as old as retail.
  • TWIST IMAGE  |  TUESDAY, AUGUST 30, 2011
    [Marketing] Apple Turns Its i To Television
    Apple proved that there was a huge market for this type of tablet device and you can imagine what a sixty-four inch version might look like (push that further and imagine using your iPad or iPhone as the remote control to flick content on to the screen). Apple has already had Apple TV in market since 2006, but the second generation (which came out in September 2010) has already begun the true fusion of online content with our television screens. Are you paying attention to Apple 's next move? Yes, the line between resolution quality of print and screen has happened. Steve. apple.
  • FRESHNETWORKS   |  MONDAY, OCTOBER 18, 2010
    [Marketing] Three tips for resourcing social media in B2B businesses
    Here are 3 tips to get the ball rolling: B2B managers need to find candidates who have spent adequate time in both sales and marketing positions and can present a clear understanding of how he or she will help to impact the bottom line using social channels. Guest blog post by Matthew Schwartz, editor of Follow the Lead , a blog on b-to-b search engine ZoomInfo. As the use of social media grows within B2B businesses, there is increased demand for companies to hire in-house social media resource. For many B2B organisations, this will mean creating an entirely new position. Tweet This!
  • KIKOLANI  |  WEDNESDAY, FEBRUARY 13, 2013
    [Marketing] 7 Must-Have Legal Resources for Freelancers and Independent Contractors
    560 Resources for Blogging, Online Marketing, and Starting a Business. This is a guest post by Leon Harris. Working as a freelancer sounds pretty great in the beginning: you get to set your own hours, choose clients, and virtually be the boss. And while this is definitely awesome, there are some potential drawbacks, as well, like hustling for work, juggling multiple clients, and having to pay for your own health insurance. Like any type of work, there are both challenges and rewards. But when it comes to the legal aspects of running your business you may not know where to begin. Docracy.
  • SOCIALNOMICS  |  THURSDAY, MAY 26, 2011
    [Marketing] Exceptional Customer Service in a Digital Age
    On social channels in particular these VIPs become unpaid members of the marketing team—community turbo boosters. It has been said many times that “relationships are everything in business”. happen to agree. There are few things as potent as a satisfied, loyal customer who shares their extraordinary experience through the social channels today’s digital world provides. Providing exceptional service and support through these channels is an effective and powerful way to reshape corporate culture, grow customer relationships, and set yourself apart from the competition. Need proof?
  • MINDJUMPERS  |  FRIDAY, JUNE 25, 2010
    [Marketing] Big Mashable Social Media Meetup in Antwerp
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved Mashable’s Social Media Meetups take place all over the world and everyone is invited to organize a Meetup.
  • MINDJUMPERS  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Marketing] The New Twitter
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved And with the new changes we get even more – both faster and easier. It also provides you content that are related to the tweet you clicked.
  • CHRIS BROGAN  |  MONDAY, OCTOBER 24, 2011
    [Marketing] Google Plus as a Storytelling Platform
    Said differently: If you want to nurture leads while they’re still at the wide end of the sales funnel, using Google+ is an effective addition to your content marketing strategies. Using Google+ for Content Marketing. If you want to incorporate Google+ into your content marketing strategy, I’d consider building an editorial calendar, even if you use it just lightly. So, in my example, I’d map out at least a week worth of content, and maybe use that as a way to look at how this ties to the rest of my marketing efforts, too. Mix It Up A Bit. Anything.
  • CHRIS BROGAN  |  WEDNESDAY, JUNE 13, 2012
    [Marketing] Pick a Badge
    There’s a marketing principle called “the paradox of choice.” ” Essentially, more than 2 choices means people will be more inclined to do nothing. We do great with “this or that,” but not great with “here are five options.” ” Sure, we can do it, but it’s not a native mental process. Your email signature, more often than not, has grown. It looks like this: Jennifer McSomebodyImportant. Director, Really Important Projects With Names That Don’t Make Sense. 51 Brilliant Drive #808. GorgeousCity, XX 93100. Office: 814.555.0181.
  • CONVINCE & CONVERT  |  WEDNESDAY, MAY 5, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. This 40-something Florida Mom found he… [link] [link] I Marketing Exposed Online Community With Purpose and a Plan: Lisa Beatty was at a cross-roads. It’s on JaneNation. With JaneNation, St.
  • WISDOM LONDON  |  FRIDAY, JANUARY 7, 2011
    [Marketing] Ever Wondered About…Net Neutrality? « Wisdom London
    We should care because we’re due to hear a lot more about it, and because this is certain to have ramifications for digital marketers at some stage, sooner or later. If net neutrality is protected, this is generally good news in cost terms for tech start-ups and marketers alike, but with more data than ever being carried, networks are in danger of becoming overloaded and one way or another infrastructure investments must be made and paid for. Wisdom London Creative Communications is our world… « Ever wondered about… SXSW? Emotive subject alert! Why should I care?
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, SEPTEMBER 11, 2011
    [Marketing] Should You Build Your Own Private Social Network?
    Brainstorm marketing ideas. Does your company need its own private social network? Could it benefit from one? If so, then Chatter might be the place for you. Let’s talk about why you might want a private social network. If you are a global company or you have multiple office locations, a private social network could allow employees at your multiple locations to get to know each other better and to share their insights into your company processes and work environment. It could serve, if anything, as a huge morale boost to your company. Let your current employees mentor the new ones.
  • THE WAY OF THE WEB  |  MONDAY, APRIL 23, 2012
    [Marketing] On stage for Jigoshop…
    I’m also available to talk about technology, wordpress, marketing and digital content for birthday parties, bar mitzvahs and christenings – you can contact me here ! I recently popped along to the WordPress London Meetup on behalf of my client, Jigoshop, who provide a free, open-source WordPress eCommerce platform. Here’s the presentation – I attempted to go for extra open source kudos points by using Open Office Impress, which then got merged with Rob’s Mac-based slides via Google Docs, causing all sorts of formatting fun. Buffer.
  • THE WAY OF THE WEB  |  SATURDAY, APRIL 9, 2011
    [Marketing] Seth Godin’s ‘Poke The Box’…
    It’s a project that I wholeheartedly support as an example of someone going out to do something different and disruptive, rather than just talking about it… My review of Poke the Box by Seth Godin: Like most people with any interest in digital marketing, I’ve been reading Seth Godin’s books and blog as a fan for several years now. The Big Red Fez is also a good choice for the specifically digital marketer. It’s a book you could get through in a couple of hours, and then follow the instructions at the end to pass it on to colleagues and friends.
  • STEPHEN P SMITH  |  THURSDAY, OCTOBER 25, 2012
    [Marketing] SEO Advice from Blueglass
    Link building should not be your purpose, but a by-product of your content marketing efforts. Are You Still Making These Six Senseless SEO Mistakes? You know SEO has changed. You’ve cleaned up low-value backlinks. You’re varying anchor text. Heck, you’re even including universal anchors. Something you’d never have done only six months ago. You’re now building a natural link profile. But sometimes you wonder – does Google agree your link profile is natural? Could the almighty Google still punish you in the next algorithm update? ” ~ Greg Boser.
  • STEPHEN P SMITH  |  WEDNESDAY, FEBRUARY 23, 2011
    [Marketing] All Your Ideas Are Belong to Us
    It’s so vexing that the 4A’s took the unusual step of sending a letter to the consultancy on the review, Select Resources International, regarding the provision, which is tucked into the marketer’s nondisclosure agreement. Maureen Morrison has a post up at Ad Age Digital on how Sear’s latest call for advertising pitches is going horribly wrong: Who would turn down the opportunity to work on an iconic retail brand that spent nearly $500 million last year and ranked No. 22 among all U.S. megabrands in 2009? ’&#. Get a grip, Sears.
  • KIKOLANI  |  THURSDAY, APRIL 14, 2011
    [Marketing] Fetching Friday – Resources Mashup & a New Version of Friday
    Making Money Online / Marketing / Online Business. dangerous realities of social media for business – five things to consider for businesses involved with social media marketing. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Personal Development / Productivity. Social Media / Social Networking.
  • ARI HERZOG  |  TUESDAY, SEPTEMBER 27, 2011
    [Marketing] Design Your Own Blog or Ask For Help
    Ari Herzog provides social media marketing and editorial services. There comes a time in every blogger’s life when a choice must be made: do you keep doing things the way you’ve always done them, or do you step out of your box and ask someone to do it for you? This blog is powered by WordPress — and the Thesis framework , a premium theme that sits on top of WordPress. bought Thesis in November 2008. As the 3-year anniversary approaches, I reflect upon blogs shifting designs from premium to customized and whether now is a good a time to follow. What do you think?
  • PROBLOGGER  |  TUESDAY, JANUARY 8, 2013
    [Marketing] Make an Offer they Can’t Refuse: 5 Tactics for Stronger Calls to Action
    Writer Dan Kennedy shares his insane advertising ideas for pain relievers, financial services, and skin cream product in the market in this post. Christopher Jan Benitez writes helpful articles about social media, small business, and print marketing, in particular full color brochure printing. This guest post is by Christopher Jan Benitez of PrintRunner.com. For site owners to increase their profit, they need to strengthen their calls to action (CTA). Websites earn from visitors who click on a button or banner. ProBlogger has said much about calls to action here and here. Color.
  • CONVINCE & CONVERT  |  THURSDAY, DECEMBER 12, 2013
    [Marketing] Target Dabbles in Curated eCommerce with “Awesome Shop”
    Following the ANA Masters of Marketing Conference in Phoeniz, AZ, the New York Times published a somewhat comical but true article about how the catchphrase of the year is becoming, “Innovate or Die.” Marketers are operating in an era of unprecedented change and disruption. Target Dabbles in Curated eCommerce with “Awesome Shop” is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. '‘Tis the season for shopping and gift giving. So, what can companies and brands learn from the Target Awesome Shop? Own Your Innovation.
  • JOEY STRAWN  |  THURSDAY, AUGUST 5, 2010
    [Marketing] Wake Up!
    Related Posts: Inception Marketing, An Infection of Ideas Friday Social Media Haiku #1 If You Could Have Any Superpower…? Digg Digg. There will be a new post tomorrow to end out the week, but today I wanted to post one of my favorite poems. It’s titled “A Dream Within A Dream&# by Edgar Allen Poe.  Each and every day we walk through our lives and encounter so many different things that hold little to no meaning to us, yet we let them affect us in drastic ways.  I’ve been living through this recently and this poem has been one that I read almost daily. 
  • FEVER BEE  |  TUESDAY, APRIL 1, 2014
    [Marketing] Speaking At MozCon, Seattle (And iCommunity Summit in Romania)
    'I'm excited to announce this July 14 - 16, I'll be speaking to 1300 marketers at MozCon, Seattle.    MozCon is one of the largest marketing events in the USA and dedicated to hosting actionable sessions on SEO, social media, community building, content marketing, brand development, CRO, the mobile landscape, analytics etc.   My talk will cover the advanced aspects of community. I've been a huge fan of the MozCon community for some time. If  If you want to attend, click here.   Upcoming speaking events/webinars.
  • TWIST IMAGE  |  FRIDAY, FEBRUARY 1, 2013
    [Marketing] Copying Apple
    That while the company in a post- Steve Jobs world is still churning out cutting-edge consumer electronics and digital services, that the market for that may be hitting a plateau (this is why their last quarter was seen as a disappointment to Wall Street when - in reality - it was one of the best quarters that any company has ever had). This isn't just the advertising that we see in market, but the overall experience it delivers. believe that there is a higher calling when it comes to marketing and influence. It's like an itch that you just can't scratch. It's not overt.
  • PROBLOGGER  |  FRIDAY, JANUARY 20, 2012
    [Marketing] 12 Blogging Lessons I Learned From Maxim Magazine
    This guest post is by Tom Treanor of Right Mix Marketing. Tom Treanor is the founder of Right Mix Marketing, which helps businesses of all sizes with Content Marketing Strategy. Maxim magazine. It’s banned in my house (unless it’s used for research purposes). With its revealing covers, dependence on taboo topics, and issues jam-packed with girls, booze, and cars, you’d think researching Maxim magazine would lead to a wasteland for any type of valuable lessons. If you’ve seen one issue of bikini-clad models, you’ve seen ‘em all. Right?
  • JACOB MORGAN  |  MONDAY, JUNE 14, 2010
    [Marketing] Introducing the New Chess Media Group!
    This new site launch actually means quite a lot for Chess Media Group; essentially it’s our first real site geared towards the enterprise and mid-size market.  Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Introducing the New Chess Media Group! View Comments June 14th, 2010 So I know you’ve heard me talking a lot about our new site design and it’s FINALLY live at Chess Media Group.com thanks to our friends over at Blue Sail Creative.  If you recall, our previous site looked pretty much like a blog.  Making E2.0 Grats!
  • WAXING UNLYRICAL  |  SUNDAY, DECEMBER 5, 2010
    [Marketing] Weekly Roundup: Unsung Heroes
    Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Aaargh!! feel like an idiot saying that, but it’s true. love dogs!
  • JACOB MORGAN  |  MONDAY, AUGUST 12, 2013
    [Marketing] The Future of Work Report: A Collaborative Effort
    Founded in 2003, it publishes daily news, analysis, interviews and best practices focused on Customer Experience Management, Digital Marketing, Social Business and Enterprise Information Management. 'This is a guest post from  Connie Chan , my business partner, Principal, and co-founder of Chess Media Group. The report offers a look at the findings, as well as provides supporting data and Chess Media Group’s point of view on the results. Three insights on the Future of Work are: Collaboration is promoting stronger growth and creating more effective workers. BYOD Initiatives.
  • TWIST IMAGE  |  SATURDAY, DECEMBER 4, 2010
    [Marketing] A Sense Of Place
    digital marketing. There's a big lesson here: you have to care about everything that surrounds you first before you can do magnificent things within it. Below, you will find a TED Talk. This is one of those TED Talks that can (and should!) change your life. We forget (or never even pay attention to) a lot of the things that are around us. We don't take them for granted because we're not even thinking about them. It's may very well be impossible to fix online advertising if we don't fix the platforms and channels first. Want to think differently and to care differently? online video.
  • JACOB MORGAN  |  THURSDAY, AUGUST 5, 2010
    [Marketing] Are You Looking to Purchase an Enterprise 2.0 Solution? What You Need to Know
    collaboration tools are maturing — but who gets the most benefit from this market? But what do you need to know before you go to market? I wrote an article for CMS Wire (more on that later) entitled “ What Buyers of Enterprise 2.0 Solutions Need to Consider Before Making a Purchase.&#   The whole point of the article is to address that small/medium and enterprise organizations have very different needs and capabilities when it comes to Enterprise 2.0, yet most vendors sell the same to every organization regardless of size.  Well actually, that’s not entirely true. 
  • CHRIS BROGAN  |  TUESDAY, OCTOBER 25, 2011
    [Marketing] 106 Excuses That Prevent You From Ever Becoming Great
    Tommy is an online marketing strategist. He’s the principal at Tommy.ismy.name and is currently educating freelancers and entrepreneurs on how to sell in higher paying markets. That having a deep understanding of all things online marketing will better position you when the time is right. Do you think Apple feared their customer’s opinions before entering the Mp3 player market? The market conditions aren’t right. Market conditions don’t really matter, just do it better than everyone else (Apple iPod). Market conditions are everything.
  • BRASS TACK THINKING  |  MONDAY, JUNE 21, 2010
    [Marketing] Narcissus at work
    And as important as the above blog is to understanding the BASE motives of people, I think it more important to understand self interest so that we, as marketers, as influencers, as the avant garde of social media leaders, to use our intelligence and understanding of the new modes of communication to help people learn how to see beyond simple self interest. That’s okay. So am I. And here’s the secret: everyone is. You You may not agree, but understanding and accepting that fact is the key to success in anything. Everyone operates in their own self-interest. Always. And so on.
  • CONVINCE & CONVERT  |  WEDNESDAY, JUNE 29, 2011
    [Marketing] When a Picture is Truly Worth 1,000 Words
    Guest post by Aaron Strout , head of location-based marketing at global agency WCG. He blogs at Citizen Marketing 2.1. There is a lot of excitement these days about the potential of location-based services among marketers and social media professionals. For anyone that doesn’t know what a location based service is, it’s an application or website that you access from a mobile device to check in — or digitally acknowledge — that you are at a particular location. As more and more people start using these services ( according to Comscore , 17.6%
  • PROBLOGGER  |  TUESDAY, NOVEMBER 9, 2010
    [Marketing] Why Your Blog Is Not Going to Make You Rich (Or Pay the Bills)
    This is both a marketing and an ethical concern. When you go to invest money in the stock market, the broker will say something like “the biggest returns come from the biggest risks&#. This guest post is by the Blog Tyrant. 100,000 a year? 500,000 a year? million? These are figures I bet most of us think about from time to time. But I’m here to tell you a sober truth—something that you probably won’t like the sound of. Your blog is not going to make you rich. It might not even pay the monthly bills. But don’t lose hope yet. Let me illustrate. Always.
  • SPIN SUCKS  |  FRIDAY, DECEMBER 30, 2011
    [Marketing] Gin and Topics: Douchecanoes, Bears, and Dogs. Oh My!
    Michael Schechter  is the digital marketing director for Honora Pearls, a company specializing in  freshwater pearl jewelry. Today’s Gin and Topics are brought to you by Michael Schechter. . When the Dietrich is away, the kids will play! It appears Gini may have cracked into the New Year’s champagne a little early. So much so, she is giving me free reign over the final  Gin and Topics  of 2011. m intimidated by the caliber of adorable animal videos and Internet memes Gini has collected this past year, but duty calls…. The requisite cute animal video.  Louis C.K. continues
  • DIRECT MARKETING OBSERVATIONS  |  MONDAY, MAY 3, 2010
    [Marketing] This weeks #Social Media Topic: Connecting With Consumers Through Social Media
    Meanwhile, back at the ranch where the real work happens, consumers are still being marketed online.  Inevitably the same marketer or communications person does what they know and starts blasting messages.    As a result, the consumers that you were trying to get closer to actually end up further away.  Posted: May 3rd, 2010    By: Jason Breed. The title of this post pretty much sums it up.  So often we get caught up in frameworks and checklists and strategies and everyone is running around looking busy.  How could this be? Jake McKee 90-9-1.com. Sound straightforward? 
  • PROBLOGGER  |  SATURDAY, MARCH 26, 2011
    [Marketing] Improve Domain Authority for a Better Blog Ranking
    Kumar is a blogger and Affiliate marketer. You can read more about Internet Entrepreneurship at his blog and subscribe to the RSS feeds to remain updated, or download his Internet marketing package. This guest post is by R Kumar of dkspeaks.com. One of the major sources of traffic for any blog today is organic traffic. While SEO is one of the major factors influencing organic search engine results, there is another aspect to this whole story which is often ignored. All of the efforts go into building links, and in doing that, we ignore this critical aspect. Domain authority.
  • CONVINCE & CONVERT  |  SATURDAY, APRIL 13, 2013
    [Marketing] How Social Media and Smartphones Breed a Petri Dish of Negativity
    How Social Media and Smartphones Breed a Petri Dish of Negativity is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'photo from Bigstock.com. It’s time to recalibrate your expectations about customer complaints. 57% of Americans will have a smartphone this year , meaning that the majority of your customers (and in some industries, the vast majority) now possess two things, at all times, in their pants: Access to almost the entirety of the world’s knowledge. Several different mechanisms to instantly express their displeasure.
  • SOCIAL WAYNE  |  FRIDAY, NOVEMBER 9, 2012
    [Marketing] Where Investors Go To Learn – Smart$Money Executive Program in Silicon Valley Kicks Off Next Week
    During the program, investors will share and learn about angel and VC investments, deal-structure, market trends, and the Silicon Valley ecosystem. Next week kicks off the StartupMonthly ‘s Smart$Money Executive Program in Silicon Valley November 12-15. The StartupMonthly Smart$Money Executive program informs, inspires, educates, and prepares business angels and venture capitalists for their future investments in IT startups. Along with connecting to leading investors in Silicon Valley and visiting successful startups and companies such as Microsoft, Facebook, and Google.
  • WRITTENT BLOG  |  FRIDAY, OCTOBER 11, 2013
    [Marketing] 7 Ways to Find Epic Blog Writers for Your Site
    If you keep track of the current marketing trends, you’ve already made a decision to produce engaging and useful content to attract new leads and boost your sales. The post 7 Ways to Find Epic Blog Writers for Your Site appeared first on Writtent.com: Internet Marketing Blog. 'It’s not a secret anymore that creating quality content is a priority for any business willing to grow their blog and get more customers. Recent research shows that 61 % of clients are more likely to order products and services from companies that create custom content. Great! How to manage it?
  • THE RELATIONSHIP ECONOMY  |  MONDAY, MARCH 4, 2013
    [Marketing] Reframing Social Strategy
    Strategic thinking has always emphasized an assessment of market needs. Social strategy is about how organizations can expand the market by creating more value through collaboration with everyone and anyone. Everyone seems to be trying to fit “all things social” into strategic thinking models of the past. The problem with that approach is “all things social” are not indicative of any thinking models from the past. Chandler, MIT Press 1962). Sounds like typical ambiguous management jargon that is meaningless to the customer. Lot of Things Have Changed.
  • SOCIALFISH  |  FRIDAY, AUGUST 19, 2011
    [Marketing] REGISTER: The Social Learning Imperative
    We strongly recommend that attendees bring along their colleagues from marketing, membership, and technology for this engaging, interactive discussion.&#. Interested in socializing your educational offerings? Join social learning strategist, Tony Bingham, President of American Society for Training & Development (ASTD), on Friday, August 26, 2011, at Clyde’s of Gallery Place in Washington DC, for The Social Learning Imperative. Tony will introduce new approaches to social engagement and describe how and why organizations are changing the ways they conduct online learning.
  • DANNY WHATMOUGH  |  TUESDAY, JULY 31, 2012
    [Marketing] The rise of the savvy consumer
    It’s a moment where marketing happens, where information happens, and where consumers make choices that affect the success and failure of nearly every brand in the world.”. Last week, Apple released the latest version of Mountain Lion. was in two minds about whether to buy it. So I hopped onto Google, did a bit of research, read some reviews and asked my followers on Twitter. On the basis of this five or ten minutes of investigation, I took the plunge and purchased. Does this process sound familiar? Just think back to the last time you invested in a new TV, mobile or laptop.
  • DANNY WHATMOUGH  |  SUNDAY, JANUARY 30, 2011
    [Marketing] Even Scoble agrees with me that Quora is all hype!
    The market and the crowd will always decide. Tweet. On Thursday, I wrote a blog about how I was amazed at the amount of hype Quora was receiving. One of the main perpetrators of this hype has been tech blogger extraordinare, Robert Scoble. month ago, he was full of praise for the service : “Thanks Quora for providing a great community and way for people to communicate about what’s interesting in their lives in a new way. That’s innovation in blogging.” ” And yet, today we get this : “Turns out I was totally wrong [about it being a good service for blogging].
  • SOCIALNOMICS  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Marketing] Google + Authorship: How to Set Up Your Contributing Writers
    Internet marketing experts predict Google will eventually use this Authorship data to create algorithms that rank authors in the same way pages and domains are ranked. marketing firm reports. Heather Ferris, brand manager and contributing journalist at digital marketing agency iAcquire, commented about iAcquire on Google Plus and said its new platform, ClearVoice, will require all contributing writers to have Google+ accounts and authorship. It helps establish authors as subject-matter experts (SMEs), and it boosts the value of the content they write on your behalf.
  • WWW.COMMSCORNER.COM  |  SUNDAY, OCTOBER 31, 2010
    [Marketing] 10 Free Social Media Tools Every PR Pro Should Master In 2010
    Professionaly used is the best tool not only to PR but for any Marketing Pro. The Don Draper guide to social media marketing I really think we can learn a thing or two from the way Don Draper does his thing on AMCs Mad Men. The Ultimate YouTube Treasure Chest for Marketers A couple weeks back I made a personal pledge to get a better understanding of all the social media channels and tools we have at our disposa. Pages. Home About Connect Got something? excuses!! AllTop AllTop is an incredible resource. PR Value: Not sure about which blogs are prominent in which sector?
  • LOUIS GRAY  |  FRIDAY, DECEMBER 31, 2010
    [Marketing] Batting.400 For My 2010 Predictions in the Tech World
    At the end of 2009, I made concrete predictions for the world of tech , which assumed a strong IPO market, increased acquisitions and some specifics from the big players, including Apple and Google. The Real-Time Search Market Will Consolidate Right. At the end of each year, it has been something of a tradition to make wild predictions that few others are making, and then mock myself for those I got wrong. This year should be no different. As usual, I got some right, and others wrong. Let's see how I fared. History: Predictions for 2010 , 2009 and 2008. Results for 2009 and 2008.
  • PROBLOGGER  |  THURSDAY, FEBRUARY 14, 2013
    [Marketing] Why Blogs that Allow Guest Posts Will Be Penalized in 2013
    Jeff Foster is the owner of WebBizIdeas, an SEO, social media marketing and website design firm. This guest post is by Jeff Foster of WebBizIdeas. Just as low-level article directories (ezinearticles, articlesbase, and others) got hurt by Google’s Panda Update in 2013, I predict that Google will hurt sites abusing guest blogging in 2013. don’t feel guest blogging is bad, nor that all bloggers who do it will be penalized by Google. SEOMOZ.org allows guest blogging and their rankings increased during the Panda update. How do we know an update is coming? Do you notice what the title is?
  • FRESHNETWORKS   |  THURSDAY, MARCH 27, 2014
    [Marketing] Three ways Facebook’s $2bn move into virtual reality will drive growth
    This time, instead of buying a market leader like Whatsapp or Instagram, it has taken a gamble on unproven innovation and future potential. Affordable VR gaming for the mass market. Through the acquisition, Oculus VR will receive recruiting, marketing and infrastructure support from Facebook. The global games market could be worth $93bn this year and consumer demand for new, affordable technology would drive significant investment from games developers. However, Facebook’s acquisition will drive VR’s growth beyond prototype gaming.
  • CHRIS BROGAN  |  SUNDAY, JULY 3, 2011
    [Marketing] Ad Free Google Plus 50
    It sparks my attention from several angles: marketing, technology, community, media, mobile, advertising, and more. Marketers rejoice. If G+ did something special with QR and empowered more location-focused media delivery, then you’d have a powerful media/marketing opportunity right there. If Google Places integrated with G+ and one were using the mobile/nearby functionality, interesting “migratory&# graphs suddenly become a new datapoint for marketers (or researchers, or whatever). Some of you complained about all the ads in yesterday’s post.
  • PROBLOGGER  |  SUNDAY, MAY 8, 2011
    [Marketing] Set Up Your Blog for Product Reviews
    My best tip is to always find contacts at brands’ PR or marketing departments. Mike Essex is a search specialist at Digital Marketing Agency Impact Media and author of the book Free Stuff Everyday which explains how anyone can stuff for free by blogging. This post is by Mike Essex of Impact Media. Regardless of the niche a blog operates in, it is possible to convince brands to provide free products for you to review. In short, every product is crying out for exposure, whether it be from a big brand or a really obscure niche. Step 1: Preparing your blog. PHONE. EMAIL.
  • ENGAGE  |  THURSDAY, MAY 5, 2011
    [Marketing] All the News That’s Fit to Ignore
    The hottest trend in content marketing is sharing. Creating quality material people want to post on Facebook, Retweet, bookmark or re-post is the best way to increase your marketing sphere of influence. M y mom sold my trumpet a couple months ago on EBay and you probably couldn’t care less. Sure, it was a big moment for me – I’d been playing for about one third of my life and the proceeds of the sale would help out my family – but for the rest of the world it was about as interesting as well, some random guy selling a trumpet. Has anyone written something nearly identical?
  • JASON YORMARK  |  THURSDAY, AUGUST 5, 2010
    [Marketing] The Traditional Resume Is Dying
    jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Digital Marketing , Social Media / The Traditional Resume Is Dying | Subcribe via RSS The Traditional Resume Is Dying August 5th, 2010 Posted in Digital Marketing , Social Media Tweet Share The sooner the better I say. Related posts: How To Use LinkedIn Groups To Drive Website Traffic Dear Twitter: Please Add Auto DM Blocking This entry was posted on Thursday, August 5th, 2010 at 9:57 am and is filed under Digital Marketing , Social Media. Right now the export is a fairly bland output.
  • JOEY STRAWN  |  TUESDAY, AUGUST 3, 2010
    [Marketing] How Your Audience Is Like The Mogwai
    You are it’s owner, it’s protector (so don’t sell out your audience’s emails for marketing purposes, but that’s another blog post). Digg Digg We’ve all seen them: the cuddly heroes from Joe Dante’s 1984 film Gremlins known as the Mogwai. Gizmo is the most famous (and the only one that doesn’t break the rules and torment the small mid-western town) and is pictured to the left. The real question is, What can this cute, little guy and his brothers teach us about your social media audience? You must listen to Mr. Wing, now. This is that rule.
  • FEVER BEE  |  WEDNESDAY, FEBRUARY 9, 2011
    [Marketing] Online Community Assets For Businesses
    Experience in sales, marketing or web development can be a negative. Most organizations aren't sure what they need to develop a community. There are some elements that help and others which are essential.    Essential community assets. Staff. How many people do you have to commit to the project? The more you have the more you can develop relationships with top members, create relevant content and do outbound community development work. Time is a powerful asset. If you need a short-term success, you're going to fail. Passion. Brand name. Reputation. Regular events.
  • SOCIALNOMICS  |  SUNDAY, OCTOBER 27, 2013
    [Marketing] How is the Government Using Social Networking to Promote Obamacare?
    The Obama administration has also created specific social media posts and marketing strategies with specific events and dates in mind. For example, marketing efforts around Mother’s Day included posts about the importance of children having health insurance. 'The days of the President offering a weekly radio address only are long over. The government is now turning to the most up-to-date social media channels to promote Obamacare. Turning to Social Media. Complications with the Obamacare website have led to a lot of criticism. Reaching the Target Audience.
  • JEFF ESPOSITO  |  FRIDAY, JANUARY 11, 2013
    [Marketing] Will Facebook wake up the Blues Brothers?
    The Yogi Berra School of Marketing – my buddy Geoff Livingston is a really smart and entertaining dude. If you are a fan of baseball or work in marketing, you should peep this out. I love the NFL Playoffs, great Wild Card weekend and hoping for the same result in the Divisional Round. Sure no one is picking the Ravens, but I haven’t lost faith… The week was really quick but busy – how about you? Hope to catch up next weekend, until then, check out this week’s edition of Five for Friday. Facebook Under Siege: Will It Ever Grow Up? this article is quite interesting to me.
  • CONVINCE & CONVERT  |  WEDNESDAY, OCTOBER 23, 2013
    [Marketing] Is Facebook All Wrong About Our Sharing Psychology
    Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Is Facebook All Wrong About Our Sharing Psychology is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'In this edition of The Baer Facts, I am indeed wearing an Evel Knieval robe, and I talk with  Kyle Lacy  of  ExactTarget  about  SnapChat stories , the new wrinkle from SnapChat that enables users to compile a daily stack of short clips. It’s like GONE gone? In 10 seconds?”
  • WAXING UNLYRICAL  |  WEDNESDAY, MAY 18, 2011
    [Marketing] Forget Your Star Sign, Do What You’re Good At
    Put her in marketing or sales and she’s happy. Let me start out by stating the obvious: I’m not an astrologer, nor a fortune-teller. lived and died by horoscopes as a teen, as I imagine many of you did as well. And while I now have a healthy sense of skepticism, I do believe in the power of positive thinking, was a little spooked at how accurate a certain Tarot card reader used to be, and am a second-degree Reiki practitioner (didn’t know that about me, did you?). Probably much like you. With a headline like that, how could I not stop and read it? My sister is a Gemini.
  • PROBLOGGER  |  SUNDAY, JANUARY 22, 2012
    [Marketing] Feeling Lost? Let a Blogging Roadmap Lead You to Success
    For example, if you want an ebook ready to be published by Q3 of this year, you’d better start the final draft by the end of Q2, and the pre-marketing campaign sometime in early Q3. This guest post is by John Davenport of Phogropathy.com. It’s been said countless times in the blogging world that in order to be successful we need a plan. But how do we create this plan in a way that will help us reach our goals? Do we scratch it onto a piece of loose paper? Do we grab a crayon and write it on a napkin? We create a roadmap. So I created a roadmap to get there. You should too!
  • FEVER BEE  |  MONDAY, SEPTEMBER 19, 2011
    [Marketing] Ignore The Short Cuts
    Usually they go with a marketing agency instead which promises instant results. There will always be people who claim they can build a community in a matter of weeks. One author published a book claiming she could do it in 25 days. Yet,  Yet, even the author's own community hasn't had activity in a month. We've lost a LOT of potential clients by being honest about how long a community will take and trying to set realistic expectations. Every time, they've been disappointed.  It take both far more time, and far more effort, to establish a community. 
  • CONVINCE & CONVERT  |  MONDAY, JULY 26, 2010
    [Marketing] Co-op SEO and the Future of Websites | Guest Posts | Social Media.
    RT @jaybaer: Co-op SEO and the Future of Websites [link] [link] Lee Johnson [link] – Co-op SEO and the Future of Websites [link] Emprendedores España El "SEO cooperativo" y el futuro de las webs… muy interesante post [link] [link] Marketing 150 Via @jaybaer [link] Co-op SEO and the Future of Websites blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Ive founded 5 companies, and spent 15 years running digital marketing agencies. He’s a former journalist turned PR guy and straight shooter at New Media Cowboy.
  • LOUIS GRAY  |  THURSDAY, AUGUST 25, 2011
    [Marketing] The Time I Asked Steve Jobs an iPod Support Question
    Like any good Mac fan, even if I wasn't exactly in the market to upgrade, I felt it my civic duty to check them out and get familiar. What would you do if you unexpectedly came face to face with Apple's world-famous CEO, Steve Jobs, who had been credited with launching or assisting with most of the major transformational events in personal computing over the last thirty years? Shake his hand? Tell him how much you love Macs? Ask to take a picture? Living in Belmont, not too far north of the shop, I thought I would lazily take a Saturday afternoon and check out the newest Mac laptops.
  • GAURAVONOMICS  |  THURSDAY, AUGUST 12, 2010
    [Marketing] Announcing the 2010 World Summit Youth Awards Winners.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Audience Matters Story on Women and Social Networking in India Guardian Activate Summit 2010 Highlights: My Talk on the Crisis of Caring » Announcing the 2010 World Summit Youth Awards Winners Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! Lets talk.
  • GAURAVONOMICS  |  TUESDAY, OCTOBER 5, 2010
    [Marketing] Disruptive Skills, Gifts and IdeaSlivers | Gauravonomics Blog For.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Foursquare: From Location-Based Check-in App to Reputation System For the Real World I Am Really Excited About My New Asia Regional Role With MS&LGroup » Disruptive Skills, Gifts and IdeaSlivers Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again!
  • PROBLOGGER  |  MONDAY, JANUARY 17, 2011
    [Marketing] Secrets to Making Money Online
    You can look at the variety of Internet marketers and see a whole heap of different methods to do it and approaches to do it. As you do affiliate marketing, you need to build systems that will continue to promote things to your readers using, say, an autoresponder. Don’t just rely upon advertising revenue, or marketing other people’s products. I recently had a conversation with a friend who has just started out with making money from blogging. In this video, I summarize what I said. Secrets to Making Money Online Transcription. know what will get them purchasing.
  • ENGAGING BRAND  |  THURSDAY, FEBRUARY 25, 2010
    [Marketing] Social Media and B2B brands - The Engaging Brand
    Ed Hardy Shirts on Show 300 - Facebook Marketing spyseo on Show 300 - Facebook Marketing Small Business Answering service on Putting the Wow into Customer Service Small Business Answering service on Customer Service and the Fred Factor Krishna De on Show 300 - Facebook Marketing LOGO DESIGN on Whats Missing in Your Logo? Show 301 - How Risky is Risk Show 300 - Facebook Marketing Show 299 - The 24 Hour Customer Do we need a new style of citizenship? Well All businesses are about people connecting to people. easily targeted for B2B. In the coaching session I just did.it
  • ENGAGE  |  FRIDAY, OCTOBER 25, 2013
    [Marketing] 7 Ways Millennials Could Affect Your Business
    Because as a marketer and manager, I''ve come to realize that it’s critical to understand this increasingly influential generation. As we look for ways to connect with this audience, consider some of their standout qualities, which should influence both the marketing strategies you develop and the ways in which you interact with staff who fall into this category: Millennials grew up with technology. Millennials like a good cause—and cause marketing. 'I took a quiz recently on Pew Research Center’s website that suggests that I have a lot in common with Millennials.
  • KIKOLANI  |  FRIDAY, JULY 23, 2010
    [Marketing] Fetching Friday – Resources, SEO Blogging Contest & Sheep LED Art
    Cause marketing 101 – marketing partnerships between profit and non-profit organizations. The Klingon guide to online marketing – a perspecive for sci-fi fans. Making Money Online / Online Marketing. Calculating ROI on Internet Marketing – measurings your return on investment for PPC, organic search, and social media with Google Analytics. Gerald of the SEO blog for will Search Engine Marketing Group is looking for sponsors for his upcoming Bad Ass SEO Guest Blogging Contest. The Resources Mashup. Blogging / Writing. Facebook. Twitter.
  • LOUIS GRAY  |  MONDAY, JULY 11, 2011
    [Marketing] RetailRoadshow: Watch CEOs Pitch Before They Go Public
    With interesting Tech or Web companies like Zillow , LivingSocial , Groupon , and others trying their hand at public markets and others like LinkedIn and Tesla Motors having done so in the last year-plus, now's as good a time as any to keep RetailRoadshow bookmarked. As someone who watches the markets like this, I really have just two browser cheats to keep on top of the process - the first being filings at the SEC that contain "S-1" in the title , and the second being RetailRoadshow. Their Twitter account hasn't posted since April 2010, only having done so 29 times.
  • MINDJUMPERS  |  TUESDAY, AUGUST 21, 2012
    [Marketing] Having a Community Means Having a Brand: Listen to Feedback!
    Considering how it for every business must be the ultimate goal to increase sales numbers, you definitely have to think your community into the strategy by taking into account what they say and how can you improve your offering through them to create the best market fit. Having a community such as a Facebook brand page equals engagement! The key element is not only to promote your brand or a new product launch, because if you had no community, where would your business actually be? Just remember to keep the promotional content on a certain level! This also leads to the next point.
  • SOCIALNOMICS  |  MONDAY, NOVEMBER 2, 2009
    [Marketing] 9 Social Media Questions Answered
    The term  Socialnomics is introduced, but I primarily wanted to give a tool to every marketer and every individual who has been struggling with all the hype about social media. Does it work for B2B or other kinds of marketing? DW: So it actually becomes a type of market research. In the past you’d have marketing divisions that sit for a year and scope out what’s going to be their next message, and sit behind closed doors and think they have all the answers, when the answers are actually now on their fingertips externally. What was that about? good example is Twitter.
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