WAXING UNLYRICAL | TUESDAY, JANUARY 29, 2013
[Marketing] #measurePR: Measuring the Networked Nonprofit with Beth Kanter
5, 12-1 pm ET, with Geoff Livingston , who recently co-authored Marketing in the Round with Gini Dietrich , is one of the forces behind the upcoming xPotomac on Feb. 25 (disclosure: I am working with Geoff and Patrick Ashamalla on marketing the event, but also speaking there and think it will be dynamite). Despite a hectic travel schedule, and recovering from the ‘flu, she graciously agreed to visit with #measurePR. And so began one of the most fun chats I’ve ever moderated (and I’ve moderated a LOT!). And who keep wanting to know, “What’s next?”
ARI HERZOG | MONDAY, SEPTEMBER 2, 2013
[Marketing] Why Content Wins
AriHerzog is a digital marketing and government professional seeking a position in community affairs. 'It is suggested that email messages be constrained at the risk of losing you: Limiting yourself to five sentences forces you to think in a concise manner, helping you stay focused and save time. Shorter emails also allow the recipient to make a quick decision on what action to take, increasing the likelihood that you’ll receive a reply. Yes and no. There is a value to short and simple. Such as this sentence. Writing is not an exercise in excision, it’s a journey into sound.
ARI HERZOG | FRIDAY, MARCH 4, 2011
[Marketing] Working It
am working the only way I know how to work by networking, marketing, and selling other people and their products in the hope that someone will look at me differently and sell me in return. Rafting photo by Jordan. Answering my call to action earlier this week, David Bennett stung me with his response. Ari] seems like he wants to get on in life and he is a city councillor – but he spends time on this social media stuff – almost like he is working on a thesis or something. I’m not working on a thesis. But I know why David writes that. am not working at an organization.
SOCIALNOMICS | MONDAY, NOVEMBER 29, 2010
[Marketing] Best Time to Post
When I was the Head of Marketing at Travelzoo our production team always sent out the Top 20 e-mail list to the 21 million subscribers on Wednesday at roughly 11 am. Often times it’s not what you post, but when you post. The most important thing is to still post great content, however you can severly hamper your great content by posting at the wrong time. General guidelines: Tuesday, Wednesday and Thursday are your best days. Saturday is the worst day. Holidays are slow traffic days (except commerce sites). 10 am – 11:30 am and 1 – 3:30 pm are great times to post.
WAXING UNLYRICAL | WEDNESDAY, MAY 21, 2014
[Marketing] Putting the Art in Article, Part II: IntermediART to Advanced SmARTy Pants
HitReach does a great job creating and marketing their entertaining short cartoons. 'Great visuals can enhance your articles. We’ve already covered the basics. Now, let’s take your art to the next level. Guest Post by Alicia Lawrence. Infographics communicate a lot of information, usually statistical in nature, in easy to understand graphics. To create a great infographic , not only do you need a great designer, but also someone to put together the research and organize it into bite-size pieces that tell a story. You don’t have to be an Adobe master to create an infographic.
ENGAGE | WEDNESDAY, MARCH 9, 2011
[Marketing] 3 Web Design Tools for Non-Web Designers Who Need to Explain Design Ideas
But working in the realm of content marketing means I sometimes need to sketch, share, and explain design ideas to my colleagues in a format more coherent than scribbles on a napkin. I couldn’t draw you a 6-inch straight line if you gave me a ruler, a pencil, and a 5-inch head start. Seriously, design is not my forte. Just ask anyone who has ever tried to copy off my papers in high school. My doodles are terrible and cast doubt on my ability to perform basic motor functions. Scribble on Screenshots Before You Send Them A tool to help you pull this off: Markup.io Markup.io
SOCIALFISH | WEDNESDAY, FEBRUARY 18, 2015
[Marketing] Don’t Just Take Our Word For It!
When Millennials Take Over reveals what Generation Y can teach us all about creating organizations with stronger cultures and expanded influence in the market. Ari Lightman, Professor, Digital Media and Marketing, Carnegie Mellon University. Shama Hyder, CEO of the Marketing Zen Group and author, The Zen of Social Media Marketing. 'I wanted to share (with some pride, I must admit) what some super smart people are saying about our book, When Millennials Take Over, upon reading an advance copy. The pre-order page on Amazon is now live! The Kindle version too! We’re
SPIN SUCKS | FRIDAY, MARCH 27, 2015
[Marketing] Gin and Topics: There is a New Comedian Among Us
It’s the last day of Social Media Marketing World and I have yet to speak. 'By Gini Dietrich. I’m doing my solo crisis communications presentation this morning and I’m already super nervous. It also ends 90 minutes before my flight leaves so I have the added stress of getting out of there right as it ends. need to go for a run and work off some nervous energy! Wish me luck! While I do final rehearsal and preparation (and go for a run), I’ll leave you with Gin and Topics. This week’s videos are courtesy of Mr. D. Every Tom Hanks Movie in Seven Minutes.
CONVINCE & CONVERT | WEDNESDAY, AUGUST 25, 2010
[Marketing] Is Starbucks the Most Dangerous Competitor to Facebook? | E.
Working Together to Remove Money From Your Pocket What used to be content intended for all end-users to access the same way is now possibly just a piece of the marketing puzzle to properly equip cross-brand, cross-vertical collaboration and integration. All of this marketing and purchase value is delivered under the cloak of giving you a new, richer experience. We’re willing accomplices in our own marketing funnel. It’s capitalism and marketing at its most brilliant. In 1999, Yahoo had 67% of the search engine market. Plenty. Where would Yahoo!
LAUREL PAPWORTH | MONDAY, JUNE 11, 2012
[Marketing] Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012
But the privacy and circles of distribution are different enough for marketers and business people to ask: how can I reach and engage with my audience on Google in an effective way? Foursquare Social Media Marketing Workshop. Online event registration for Foursquare Social Media Marketing powered by Eventbrite. Pinterest adds the price of your stock to the items pinned yet Pinterest is under fire for their affiliate marketing strategies and copyright policies. Here are some social media courses for you (or perhaps, for someone you know) for June and July. Forever!
BRASS TACK THINKING | FRIDAY, JUNE 11, 2010
[Marketing] Adding Author to My Resume…
This isn’t a book about how to do social media marketing. link] Storytelling Social Media Marketing PR Business & Technology Curated Stories June 11, 2010 [.] Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Adding Author to My Resume… June 11, 2010 | by Amber Naslund View Comments Wow. What a month it’s been for me. The team at Radian6 is growing like crazy, and we have exciting initiatives on our plate. It’s happening. Promise. And it’s time.
BLUE FOCUS MARKETING | TUESDAY, JUNE 17, 2014
[Marketing] [VIDEO] Watch @MNBurgess Discuss “The Rise of the Social Employee” at @tedxnavesink @TEDx @SocialEmployee #SocBiz
The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. 'Last month, I had the great honor of presenting a talk at TEDxNavesink ( @tedxnavesink ) at Two River Theater in Red Bank, NJ. am proud to announce that the video is now available online. My sincerest thanks to everyone at TEDxNavesink for inviting me to be a part of this fantastic event. Please check out @SocialEmployee media buzz!
ENGAGE | THURSDAY, DECEMBER 12, 2013
[Marketing] Food for Thought: Why Typos Matter More Than You Think
menu I saw recently spelled it “sandwish”—regrettable error or clever marketing gimmick? At its heart, content marketing draws readers in with tasty nuggets of information. 'I enjoy dining out at restaurants and perusing the menu to decide what appeals to me the most at that particular moment. But when I scan the menu and spot a typo, I confess that it makes me smug and almost gleeful. Call it an occupational hazard of a career in content editing. Over the years, I’ve come across some doozies in printed menus and online. By far, dessert rates as the most commonly misspelled dish.
LOUIS GRAY | WEDNESDAY, SEPTEMBER 8, 2010
[Marketing] my6sense Extends Stream Personalization to Android
As evidenced by the solid press coverage and user feedback at the conclusion of day one on Android, my6sense is filling an important role in the expanding Android market, cutting through information overload, while at the same time, unifying the different streams of Facebook, Twitter, RSS and Google Buzz. Being in the marketing role doesn't mean I hold too much sway over the company roadmap and I can't do a lick of code, but be sure we're listening. Despite more than a decade's time in marketing roles for technology companies, I am not one who is keen on superlatives.
LOUIS GRAY | THURSDAY, DECEMBER 16, 2010
[Marketing] Flipboard CEO Mike McCue (@mmccue) Has An Amazing Day
It's pretty close to the 1-2 punch I pulled off with announcing the VP of Marketing role at my6sense on August 23rd and Braden being born on August 24th. You can download Flipboard from iTunes here ) Disclosure: I am VP of Marketing for my6sense , which theoretically can be seen as competition for some aspects of Flipboard and Ellerdale. One would think that being named to the board of directors of one of the hottest private companies on the Web on the same day they announced a raise of a rumored $200 million would be an incredible achievement in itself.
BUZZ MARKETING FOR TECHNOLOGY | MONDAY, JULY 21, 2008
[Marketing] Internet resources on information overload and productivity | ManagingIO
Looks at it from a marketing perspective. ManagingIO. Ideas and trends to tackle information overload. Skip to Content Home Login. Options: Normal Large. About. Entries RSS. Comments RSS. Internet resources on information overload and productivity. Posted by: Nicolas in: Uncategorized. Hereâ??s a list of useful websites/ resources I came across that deal with information overload or closely related subjects. Some of the articles/ studies are not the newest ones, but I preferred quality over publishing dates. Blogs/ Websites with focus on information overload. ManagingIO.com ;-). a pain.
STAY N' ALIVE | THURSDAY, SEPTEMBER 19, 2013
[Marketing] In the Collaborative Economy, Are Local Classifieds in Trouble?
This is why I fear for local classifieds markets. Classifieds are at the core of revenue for most news media outlets, outside display advertising, and as sites like Craigslist have taken over these markets you are seeing some of that result on revenue for local news around the world. It affects these markets so much that you see when local classifieds sites like Salt Lake City''s KSL Classifieds overtake Craigslist, it develops a sort of monopoly on the market in terms of classifieds revenue that goes to these news orgs within the local market.
KIKOLANI | WEDNESDAY, NOVEMBER 21, 2012
[Marketing] 2012 Black Friday and Cyber Monday Deals for Bloggers
Without further ado, here are some great Black Friday and Cyber Monday deals for bloggers and online marketers for 2012. FBInfluence – Amy Porterfield, author of Facebook Marketing All-in-One for Dummies, is officially relaunching the Facebook Influence program at noon EST on Black Friday. Premise is the complete digital sales and marketing system for WordPress. What’s the best part about Black Friday and Cyber Monday online? Photo Credit: Black Friday vs. Cyber Monday Infographic by Exelate. This list will be updated as new deals are found, so stay tuned!
SPIN SUCKS | THURSDAY, JANUARY 13, 2011
[Marketing] Are You A Small Minded Business?
Troy Claus is co-founder and partner at Bonsai Interactive Marketing , a full-service marketing agency, offering integrated and digital solutions. Before you dive into marketing, branding, business development, social media, etc, look at your current business model and see if it’s working for you. For examples of these tools and examples of how they can work, you can check out this ebook created by Bonsai Interactive Marketing. He also blogs at TroyClaus.com. That has become the mindset of many SMBs (Small Minded Businesses). Being Disconnected.
VIPER CHILL | THURSDAY, JANUARY 13, 2011
[Marketing] Product Launch Blueprint: The Secrets Behind My 5-Figure Day
Since I make most of my income with affiliate marketing and promoting other peoples products, launches aren’t something that I’ve dedicated a lot of time to. say this because the same concept can be applied to marketing: give your audience a chance, to give you a chance. If you don’t give yourself a timeframe in which to complete the creation of your product and all of the marketing aspects a launch entails, then the whole process will take far longer than it needs to. I’ll be the first to admit that I’m not a product launch expert. Not rules.
MINDJUMPERS | THURSDAY, AUGUST 12, 2010
[Marketing] 5 Quick Tips: Take Your Corporate Blog to the Next Level
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Tips for E-mail Marketing Deliverability An Interactive YouTube Adventure » 5 Quick Tips: Take Your Corporate Blog to the Next Level Posted by Tehneyat Waseem Aug 12th, 2010 Tweet We have previously been doing a series of blog posts focusing on blogging, giving away reasons of why to run a company blog and tips on how to start a blog , how to choose a blogging service and how to be a great blogger. Review content theme and editorial guidelines Have a clear goal and theme for your blog.
WEB METRICS GURU | THURSDAY, APRIL 7, 2011
[Marketing] Social2011 Introduction – Radian6 Insights Platform and the new era of Social Listening
Perhaps, in stringing together ideas the community came up with, Lebrun is acting as a consummate marketer. Listening to Marcel Lebrun introduce #social2011, starting with a reference to the very ideas I built my Social Media Analytics book on’ the Medium Is the Message … McLuhan … The very thing I spoke about at McGraw Hill last week – and that left a grin on my face. He very well could have quoted me, for all I know. Marcel referred to the Salesforce acquisition (closing at the end of May) and Cloud2 (social, mobile, etc) where customers moved into Cloud2.
ENGAGE | FRIDAY, JULY 15, 2011
[Marketing] What Has Your Blog Done For Me Lately?
These bloggers may even ask you to sign up for their once a month newsletter or updates and then send handfuls of spam emails your way weekly with marketing promotions. Y ou probably fell in love with a blog once. You subscribed to the RSS feed, liked it on Facebook, and followed it on Twitter so you never missed an update or witty remark from your editorial superhero. Maybe you met through a friend or maybe you stumbled upon it (literally or figuratively). Regardless, you fell in love and you’ve kept coming back ever since. But recently, you’ve started questioning your relationship.
SPIN SUCKS | MONDAY, JANUARY 16, 2012
[Marketing] Three Values to Hold High in 2012
Once upon a time in a land far, far away—actually it was in Canada so maybe not that far away for some of you—I worked for an integrated marketing communication company called Promanad. Today’s guest post is written by Shelley Pringle. . Promanad had one of the most interesting corporate cultures I’ve ever experienced. For example, new business presentations were always concluded with the declaration, “We’re not normal.”. And indeed we weren’t. Now, corporate culture can be a pretty nebulous thing. The leaders at Promanad understood the importance of organizational culture.
JACOB MORGAN | THURSDAY, JUNE 24, 2010
[Marketing] Who is the Social Customer?
think the biggest concern I have is that we run the risk of generalizing and assuming about the 'social customer' just like we have in previous marketing efforts. Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Who is the Social Customer? View Comments June 24th, 2010 You might have heard that Social CRM is all around developing strategies around the “social customer. But, what exactly is a social customer and what do brands need to know about interacting with her? Here’s what we covered from a high level.
T2 SOCIAL | MONDAY, MAY 5, 2014
[Marketing] 6 Social Media Best Practices You Probably Aren’t Doing (And Should)
mix of the two is an important component of any strong content strategy and content marketing campaign. 'With the constantly changing social media landscape, it’s hard to keep up with trends. There are a lot of hugely beneficial and fairly simple social media best practices in which brands and individuals should be participating, but most people simply don’t know about them. Social moves at such a high speed, that it can be difficult - and for some, even tedious – to keep up. Leveraging Employee Advocacy. Taking Advantage of LinkedIn. Screenshot taken 5/2/2014.
SMALL BUSINESS MAVERICKS | THURSDAY, FEBRUARY 10, 2011
[Marketing] 5 Immediate Ways To Improve Your SEO
Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? Well, there are several things you can do right now to improve your SEO. In just a couple of weeks, you can improve your SEO tremendously. Here are the top 5 ways to improve your SEO right now. Get Verified – All of the search engines have a process for verifying a website. This involves adding an XML Sitemap to your site, allowing your website to be more crawlable. Tailor the tags on every page.
SMALL BUSINESS MAVERICKS | WEDNESDAY, MARCH 9, 2011
[Marketing] Embed Facebook Content Into Your Website | Small Business Mavericks
Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? Seriously, this isn’t a mind-sweeping technological advancement. Widgets and tools that allow for embedded content have been around for years. WordPress has plugins that do the same thing so it’s really nothing new. But I have yet to see a really good tool that allows you to embed Facebook content. Have you? Just take a look at the page. Ditto your tweets in the new or old Twitter formats!
MINDJUMPERS | WEDNESDAY, JULY 14, 2010
[Marketing] Why Zappos.com Stands Out As a Best Practice
Follow Jonas on Twitter Similar Posts: 4 Reasons Why Your Company Should Run A Blog 3 Presentations: Why Social Media Is Valuable For Your Business 5 Quick Tips: Take Your Corporate Blog to the Next Level Tags: corporate culture , customer service , Delivering Happiness , Jonas Klit Nielsen , social media as tool , Tony Hsieh , Zappos , Zappos.com Posted in Best Practise Cases , Marketing & Communication , TribeSourcing View Comments to “Why Zappos.com Stands Out As a Best Practice 750 Words on Happiness: Is Happiness At Your Core? It takes time and involvement.
MINDJUMPERS | THURSDAY, JULY 15, 2010
[Marketing] 7 Steps Towards A Successful Twitter Account For Businesses
Similar Posts: New Features on Linkedin – Time To Rediscover The Platform How To Align Social Media With Marketing Activities The New Twitter Tags: how to , Setup a twitter account , Tehneyat Waseem , Twitter , Twitter for business Posted in Social Network , Tips , Twitter Leave a Reply Click here to cancel reply. came across this video which gives you a very easy 7-step-by-step on how to use Twitter if you have absolutely no clue about what it is. Here’s the 7 steps as explained in the video: 1. Create an account The first step it describes is to simply create an account.
GEOFF LIVINGSTON | SUNDAY, JANUARY 9, 2011
[Marketing] No More Gurus! 10 Great Online Keynotes
The “guru circle consists of consultants and service providers who market to organizations that need social media and online communications services. Sandberg is second-in-command at Facebook and oversees the firm’s business operations including sales, marketing, business development, human resources, public policy and communications. Read this Quora post about “ interesting speakers on social media. It features some of the most well known voices touting each other. Who would be left to discuss online media? Andrew Rasiej, founder, Personal Democracy Forum.
GEOFF LIVINGSTON | SUNDAY, NOVEMBER 28, 2010
[Marketing] The Questionable Ethics of Klout Perks
In addition to becoming the preeminent influencer package of choice for businesses, it’s clear that Klout has a second agenda: Disseminate products into the marketplace via volunteer online influencers for their marketing clients. ’ Marketing, PR and social media folks don’t have the same kind of rigorous code of ethics, unfortunately. On the social web, it is important to look at the details, including content publishing rights, communication “best practices, influence theory, or a “Perks package. It has brought up the question of ethics.
SOSHABLE | SATURDAY, MAY 19, 2012
[Marketing] Transforming the Fashion Industry with Social Media
One cooperate field, however, that has found the marketing and advertising transition into social media to be quite simple, is the fashion industry. Fashion PR Fridays: Fashion, Marketing & Social Media Links 5.18.12 (prcouture.com). We all know it’s nearly impossible to avoid the cosmic powers that social media holds and even though that may be the case, many industries just don’t mesh well with the world of social media. Networking sites such as Facebook , Instagram , Twitter and Tumblr have all transformed the way we engage with each other as well as our favorite brands.
KIKOLANI | FRIDAY, NOVEMBER 23, 2012
[Marketing] Fetching Friday – Resources Mashup, Black Friday & Cyber Monday Deals
FBInfluence – Amy Porterfield, author of Facebook Marketing All-in-One for Dummies, is officially relaunching the Facebook Influence program at noon EST on Black Friday. Premise is the complete digital sales and marketing system for WordPress. 18 Ways to Create Unique Content From Survey Results – Market surveys can be a rich source of unique, original content. Once you’ve decided Facebook is right for you as a freelancer, you’re ready to put together an action plan on how you’ll use it to promote your business and market your services. Courses. Ebooks.
TWITIP | FRIDAY, JANUARY 29, 2010
[Marketing] Opt Out of Auto-DMs Using Social Oomph
1, Free Online Book-Marketing Technology for Authors January 29, 2010 Twarkd Designs @TwarksDesigns Just the thing I need. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Heather Allard @heathall MOM of 3 kids + @TheDudeDog. blog at The Mogul Mom & help mom entrepreneurs grow their business without breaking the bank OR their spirit. So, for those of you who hate them and unfollow tweeps who send them, Social Oomph has a super quick and easy way to opt out of auto-DMs.
CONVERSTATIONS | TUESDAY, NOVEMBER 30, 2010
[Marketing] Reflections and Reviews of Novembers Gone By
Marketing Resources for Students ('07) - A few books and online resources for college grads and students. Is Your Company Blog Simply Marketing Insurance? 06) - Having car insurance doesn't make you a better driver.having a blog doesn't make you a better marketer. Tags: Blog Coach Education Feeds Marketing Social Media Social Networks Whistle Stops At the turn of the calendar, let's revisit some posts from this and past Novembers: November 2010. Give Your Readers Gifts With Every Blog Post - Readers of our content are skimmers and scanners. Just give 'em a taste.
SOCIALFISH | TUESDAY, OCTOBER 2, 2012
[Marketing] [Exclusive] 5 factors driving the launch strategy of associationsnow.com
Our team will actively take part in existing social channels from a journalism perspective instead of a marketing perspective, acting as a trusted broker of content and ideas to the association community – and listening and sharing other great perspectives offered by other community members in meaningful ways. This post was written for SocialFish by Julie Shoop, Vice President and Editor-in-Chief of Associations Now and Andrew Hanelly, VP of Digital Experience at TMG Custom Media on the thinking behind the newly launched associationsnow.com. Associations Now on the desktop.
ENGAGING BRAND | FRIDAY, NOVEMBER 23, 2012
[Marketing] How Success if a Series of Listening Moments
New business ideas or the best business ideas forget about structure - the structure of the business and the market. need to let the product and service "live" and tell us the best way to make it, sell it and market it. Business is a network, a living network. The problem is how you keep the "living" part true in a world of short term decisions and functional responsibilities. So how do you keep creating business ideas breathing in a framework which is not built to provide oxygen to them? Because breakthrough thinking needs breakthrough approaches. the idea. the employees.
ENGAGE | TUESDAY, APRIL 3, 2012
[Marketing] Why Gawker is Writing Better Headlines Than the Rest of the Web
They’ve got the market cornered on attention. I t’s almost impossible not to click on a link to a Gawker article. It doesn’t matter if you see one on Twitter, your RSS reader or scrawled in Sharpie on the interior of a bathroom stall, it’s a moth-to-fire, trancelike pull. You could say it’s because they have the best content on the web (but 98% of #wjchat would probably disagree), or you could give credit where I think it’s due: to the headline. The headline is arguably the most important factor in visibility for your content online. Because they: 2.
WRITTENT BLOG | MONDAY, AUGUST 18, 2014
[Marketing] 7 Lies About Freelance Writers You Believe
Freelance writing is an exhausting labor of love, as is any business where you are your own marketing and advertising agency, IT department, PR & HR departments, sales and customer service teams, and accounting department. We have the same rent and bill expenses, marketing and advertising fees and business software requirements as any other small business. 'Image source. Have you considered hiring a freelance writer but have a few preconceived notions that are holding you back? You’re not alone. 1 – Freelance writers must have deep tech/industry experience. We wish.
BRASS TACK THINKING | WEDNESDAY, JUNE 13, 2012
[Marketing] Walking the Personal and Professional Line on the Web
majority of my potential client market could be online at any time, and I never know who is paying attention or listening carefully. A few weeks ago, author extraordinaire Eleanor Brown was on Twitter, asking people how they decided how much of their personal selves, beliefs and opinions they infused in their online interactions. It’s a tricky question, isn’t it? Or at least it seems to be for a lot of people. So I put some thought into where my lines fell, and though it’s a total “me” perspective, that’s the only perspective I’ve got. Period.
CONVINCE & CONVERT | THURSDAY, NOVEMBER 13, 2014
[Marketing] 3 Unique Ways Brands Are Approaching Content Creation
“You have to break culture to make culture,” said Mondelez’s Marketing Director Farrah Bezner in an interview with AdAge. While many companies believe in content marketing and storytelling, how many have built a dedicated Global Content Studio? The studio and dedicated team is also meant to help take existing content marketing and partnership efforts to the next level. 'Image via AdAge. With more content shared across digital and social media channels than ever before, companies like Mondelez, Marriott, and GE are re-thinking how great stories come to life.
JACOB MORGAN | FRIDAY, SEPTEMBER 30, 2011
[Marketing] Emergent Collaboration Vendor Review: Igloo Software
Every Friday I’m going to be reviewing a vendor in the emergent collaboration space and will provide an overview on that vendor which includes everything from leadership and vision to technology and market focus. Unfortunately I didn’t get a chance to actually speak with Dan but I did speak with Andrew Dixon the SVP of marketing and operations (which means he doesn’t sleep much). They mainly serve the mid-market and are strictly business-to-business. However, their marketing budgets are not as massive. Integration capabilities. Support. Pricing.
DREW'S MARKETING MINUTE | MONDAY, OCTOBER 31, 2011
[Marketing] Accept credit cards with 0% hassle!
wanted to share a solution that we’re using at McLellan Marketing Group with great success. Marketing tip #38: Beware of unintended consequences. Accept credit cards hassle free! Many small businesses struggle with the desire to accept credit cards but the hassle factor or the costs make it seem impossible. It’s called Square. Square is an app tied to your iPhone or Droid (or iPad ). When you sign up for the service, they’ll send you a credit card reader that fits into your smartphone. It really is that simple. if you enter the charges in manually.
WAXING UNLYRICAL | WEDNESDAY, JUNE 19, 2013
[Marketing] Successful Libya Build 2013 Highlights Potential For a Bright Future
Author information Conway Wigg Digital Strategist at BPC Conway Wigg is a digital strategist at BPC, Malta’s leading communications agency and a senior manager at Arabicomm, a full service media and marketing agency operating in North Africa which is part-owned by BPC. 'The news from Libya since my last post has not been great. Militias have been besieging Ministries, essentially to force the General National Congress to pass the Isolation Law barring Gaddafi era officials from public office. Those of you who have read my previous posts know that I’m not a pessimist. The
WAXING UNLYRICAL | WEDNESDAY, DECEMBER 21, 2011
[Marketing] Capturing Attention: The First Step to Action
This past weekend, my friend Ken Mueller shared a video he’d taken of a Christmas flash mob at the Lancaster Central Market, singing the Hallelujah Chorus. love flash mobs – who doesn’t, right? plus, I think they’re in my DNA, since no one can flash mob like Bollywood can – so I watched it. It’s a cute video, albeit without much arm-shaking and leg-waggling. When Ken posted the video to Facebook, one of the comments was pretty negative, along the lines of “this is completely boring.” ” Not literally, of course, but you get my drift.
SOCIALNOMICS | MONDAY, FEBRUARY 23, 2015
[Marketing] Instagram, Twitter Outpace Facebook in Growth
Despite the diversification of social media habits, businesses don’t need to look far to match marketing strategies with changing trends. Most marketers look at these results and conclude one of two things: Their marketing strategy needs a tune up or it wasn’t built correctly in the first place. Do you know of a brand that rocks Instagram and Twitter marketing? 'According to the latest statistics from Pew Research , both Instagram and Twitter’s user base doubled in 2014. But what does all this variety mean for business owners? Double, triple, quadruple the work?
SOCIALNOMICS | TUESDAY, MAY 27, 2014
[Marketing] 5 How To Videos for Social Media Newbies
Are you a small business owner trying to break into the world of social media marketing for your business? 'Did you just start in a new role with your company that has placed you in charge of social media accounts? YouTube can be a great place to start. Here are five videos to get you started, try finding a few more and block out 10-15 minutes each morning to watch a new tutorial or two. You’ll be up and running a great campaign in no time! We have a saying at socialnomics for this, “post it forward.” 1 A great tutorial on how to use Instagram. BONUS ROUND!
DIVA MARKETING BLOG | TUESDAY, NOVEMBER 30, 2010
[Marketing] Interview with Mark Levy, Author of Accidental Genius
Mark is the founder of Levy Innovation , a marketing strategy firm that helps entrepreneurial companies increase their fees by up to 2,000%. In his interview for Diva Marketing, Mark not only shares his insights about creativity in business but gives us a holiday gift. Diva Marketing: Creativity is an illusive concept. Diva Marketing: When I think about being creative, my thoughts turn to the arts. For instance, they have to figure out how to unblock a bottleneck in manufacturing, or think up a way of entering a market that’s kept them out.). Glad you asked. Mark
TWITIP | THURSDAY, DECEMBER 31, 2009
[Marketing] Why it Pays To Purge – Making Efficent Use of Twitter
Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Mark Ramskill @ramskill Mark Ramskill is head of marketing for SubHub , the popular membership site platform. December 31, 2009 Billy Mitchell @billymitchell1 Mark, When you are followed by what seems to be a “bulk follower or someone with 50,000 followers already that is obviously marketing a money-making scheme, do you block them in addition to not following back? The million dollar question. All done!
SOCIALFISH | WEDNESDAY, JANUARY 29, 2014
[Marketing] Mobile apps are a waste of time for associations.
We’ll know more about the market, and there will likely be more of our fish in the sea, so to speak. '[Editor''s note - this post originally appeared on November 11, 2010. I thought it would be fun to repost it today, January 22, 2014 - and see if things have changed. Rather than edit any of this post, I''ll hand it over to you. What do you think? Was Lindy right, 4 years ago? The floor is yours.]. ————– * deep breath * There. said it. And I know I’m going to get a lot of grief over it, so let the debate begin. disagree that apps are the answer.
GET SOCIAL PR | WEDNESDAY, JUNE 27, 2012
[Marketing] 6 Reasons Why E-books Strengthen Your Brand
There are many, but there is no reason to expend resources or invest time into a project that the market does need or want. For my case today, however, research show a skyrocketing market demand for e-books. It does’t matter what kind of professional service provider you are, an e-book is the right marketing tool for several reasons: You can strengthen your brand equity by writing an e-book. At the end of the day, writing an e-book could be the single most important undertaking you can do for your marketing, and it looks like industry data supports this. International
BLUE FOCUS MARKETING | MONDAY, APRIL 28, 2014
[Marketing] @BlueFocus to Discuss @SocialEmployee on “Thought Grenades” Podcast w/ @RobertHThompson on May 12
The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. 'We are excited to announce that we will be taking part in an upcoming podcast with Robert Thompson (@ RobertHThompson ) for his Thought Grenades blog. The podcast, set to broadcast on Monday, May 12 at 10 PST, will explore many of the concepts in our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013).
KIKOLANI | FRIDAY, DECEMBER 23, 2011
[Marketing] Fetching Friday – Resources Mashup & Happy Holidays
The Power of Persuasion: Storytelling & Personas in Content Marketing – What many companies are in need of today is understanding social technology adoption, social communications, knowledge transfer, community and collaboration. Ways to Grow Your Business with Marketing Automation – If you want to increase your ROI, then implement the following 4 marketing automation ideas. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Happy Holidays.
ARI HERZOG | FRIDAY, AUGUST 30, 2013
[Marketing] Be a Strawberry with Balsamic Vinaigrette
AriHerzog is a digital marketing and government professional seeking a position in community affairs. Strawberries! also enjoy summer nights with cucumber and tomato mixed with balsamic vinaigrette. But — strawberries, cucumbers, tomatoes, and balsamic in the same fork bite? never tried tossing them together until last week. With neither a recipe nor online research, I’d volunteered to bring a cucumber salad to a potluck dinner and I wondered how it would taste if the sweetness of strawberries swirled with the acid of tomatoes. The other dinner guests loved it! Musings
ARI HERZOG | FRIDAY, DECEMBER 31, 2010
[Marketing] Seeking Guest Authors for Weekly Series
Do you have a strategy or tip on social media marketing you’d like to share with other readers? Want to be featured with other guest authors ? If the answer is yes, consider writing for me. m looking for people to write about best practices in social media and how different tools can be used in new and innovative ways. Maybe you have your own blog and seek a new audience. Maybe you write a paper diary and would like to try your hand at a web blog post. Maybe you are skilled in something and want to share your expertise. Bloggers, writers, scribes, storytellers: I want you! Interested?
T2 SOCIAL | FRIDAY, OCTOBER 4, 2013
[Marketing] How Social Media is Changing the World [INFOGRAPHIC]
That goes to show how this new media has penetrated virtually every market. 'Social media is changing the world and the proof is in the numbers! When we write articles, we are often talking about how social media is changing the world from a business perspective. But when we take a step back, we can see just how important social media is on a much grander scale! This great infographic from MyLife shows how social media has made a dramatic impact on our lives. Perhaps the most interesting piece of data in the infographic is how people aged 50-64 spend roughly 2.4
KIKOLANI | TUESDAY, OCTOBER 9, 2012
[Marketing] How to Start Networking When You Don’t Know a Single Person on the Internet
When I joined my company’s marketing team a little more than a year ago, I was told, more or less, to start reading blogs, commenting on them, and seeking out guest posts. was new to the marketing/blogging community and had absolutely no idea where to start. This is a guest post by Mandy Kilinskis. My reaction? Comment-who? Network-where? Guest post-what? Sound familiar? Here’s the secret: regardless of your niche, you have to start with good, old-fashioned networking and relationship building. What you know is undeniably important, but so is who. Leave Some Comments.
CONVERSTATIONS | THURSDAY, MARCH 22, 2012
[Marketing] Mapping Out the Job Skills You Need to Move Up [Guest Post]
Dominick leverages his experience in multiple marketing roles, including advertising, media buys, direct mail, email, marketing analytics, and SEO / SEM to help Vistage acquire qualified Chairs and recruit members with a high potential for success in the program. Mapping Out the Job Skills You Need to Move Up. written by Dominick Frasso. Success in your career depends largely on motivation. If you’re motivated to get ahead, eventually you’re going to get recognized and get a chance to advance. Motivation alone, however, won’t move you up the ladder. Know what you’re good at.
ENGAGE | MONDAY, SEPTEMBER 30, 2013
[Marketing] Model Behavior: What’s the Best Way to Attribute a Website Conversion?
'While most marketing programs include digital components — display, retargeting, organic SEO, social campaigns — there’s always a battle over how the budget will be apportioned out. An attribution model helps marketers understand how each piece of a marketing program contributes to the conversion process of a product or service. While most marketing departments know they need to get in front of their audience, many haven''t developed a attribution model plan that showcases how the channel helped — and those that have , have likely done so incorrectly.
SOCIAL MEDIA CITIZENS | MONDAY, JANUARY 18, 2010
[Marketing] Challenging the old media business models (Part 1)
by Harvey Blume Find On Facebook Fan Page SMC Co-Founders Of: Visit SOCIAL MARKETING FORUM   SMC support: Lifestream #Wall Street : Money Never Sleeps - has anyone seen it yet? Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Challenging the old media business models (Part 1) January 18th, 2010 by Giedrius Ivanauskas Leave a reply » Share I was just reading this great post by Robin Carey , the co-founder of Social Media Today, about the maturity of social media and the challenges it faces on the way.
SOCIAL MEDIA CITIZENS | THURSDAY, JULY 1, 2010
[Marketing] Are you here to make friends?
by Harvey Blume Find On Facebook Fan Page SMC Co-Founders Of: Visit SOCIAL MARKETING FORUM   SMC support: Lifestream #Wall Street : Money Never Sleeps - has anyone seen it yet? Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Are you here to make friends? July 1st, 2010 by Giedrius Ivanauskas Leave a reply » Share I’ve just read this brilliant quite personal story by Peter Bregman on Harvard Business Review “Why Friends Matter at Work and in Life“. Want to stay in that job you have? Valid XHTML 1.0
SOCIALNOMICS | TUESDAY, APRIL 24, 2012
[Marketing] 3 reasons why LinkedIn is stronger than Facebook
In short, business content that is relevant to marketing, B2B, finance, etc may get lost in the clutter that is the Facebook news feed. On the other hand, the content on LinkedIn is largely related to marketing and business, and has a higher chance of being seen on the channel. Facebook may have had over 845 million active users at the end of 2011, but it still has stealthy competitors such as LinkedIn. Businesses Flourish. It is purposefully designed for business-minded folk who want to share relevant content. B2B and Lead Generation. But what else? per cent and 0.39 link].
ENGAGING BRAND | THURSDAY, APRIL 10, 2014
[Marketing] Why Blogging is Like the Oil Industry
If we equate social marketing to the oil industry then we demonstrate how blogging can help you reach people BUT it doesn''t guarantee striking oil. Think about the oil industry and relate it to social marketing. Do you research your market, your customer.and even yourself; yourself to understand who you are and what you truly offer? Do you create time for people to connect to their market? In social marketing finding ways to share your content, to encourage sharing from your customers, to invest time not just in creation but in delivery is so often neglected.
SOSHABLE | THURSDAY, DECEMBER 15, 2011
[Marketing] Why Social Media is a Force For Good
Social networking, one of the most revolutionary platforms on the Internet, is the subject of a lot of heated rhetoric regarding privacy, wasted time, and marketing exploitation. Online retail, SEO, and video marketing give entrepreneurs a fighting chance at establishing a widespread clientele even without the big money that traditionally grants exposure to the top dogs. It may seem fairly obvious that the Internet is an incredible innovation that has changed the world. Like with all great tools, the potentiality for misuse is inherent, and the Internet is no different.
SCOTT GOULD | FRIDAY, OCTOBER 8, 2010
[Marketing] HTC Desire Review: The Digitall and the Digicool
If you need a manual or guidance, then the product won’t last in today’s market - a lesson I’ve learnt recently with Like Minds this month. I spent some time recently with the HTC Desire with my new reviewer hat on, not just wanting to say how I feel products are, but also how they affect our lives. Right now, I am using an old style phone, you know – the ones without predictive text, internet, and touch screens – and it is amazing to see how many habits I have picked up because I’ve been using the iPhone for two years. The Digitall and the Digicool.
KIKOLANI | FRIDAY, JULY 29, 2011
[Marketing] Fetching Friday – Resources Mashup & Volcano Timelapse
The ultimate guide to online marketing for local business – the basics of what you need to do for search and social media to succeed in your local online marketing strategy. Leveraging your SEO for search retargeting – leveraging your SEO duties for marketing success. ways to maximize your YouTube marketing results – actionable tips to enhance your video marketing strategy. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com.
JEFF KORHAN | FRIDAY, JUNE 4, 2010
[Marketing] Double Dutch IS Foursquare for Conventions and Events - Jeff Korhan
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Why You Should Trust the Social Networks | Main | Why Small Business Trends Matter » June 03, 2010 Double Dutch IS Foursquare for Conventions and Events A few months ago I wondered if location-based (LB) platforms like Foursquare could be used to maximize engagement at conventions and other events. If this sounds a little outside of the box, keep in mind that this is social media marketing. It turns out I was not alone. They travel.
KIKOLANI | WEDNESDAY, AUGUST 31, 2011
[Marketing] The Reason You Might Not Be Making Money from Your Blog
Picking the right market and finding a path to cash.”. Technology and computers as a market is huge so you will end up trying to cover everything and essentially appealing to no-one. Anytime a new machine comes on the market you could be the first with an in-depth review , and also an affiliate link to buy the system (if you recommend it) at the bottom. Unlock Your Marketing Genius to Make Money Online. This is a guest post by Paul B. There’s a practical side to it too though. Define your visitors – will they ever make you money?”. For example let’s look at YouTube.
MICRO PERSUASION | TUESDAY, JUNE 29, 2010
[Marketing] Frequently Asked Questions About This Lifestream - The Steve Rubel.
Call me old school, but I look to you for in depth analysis of marketing trends. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 29 Jun 2009 Frequently Asked Questions About This Lifestream It's been a few days since I announced that I was abandoning my blog in favor of a lifestream. Q) Why did you abandon your blog? But I want it to connect to the spokes.
SPIN SUCKS | TUESDAY, MAY 10, 2011
[Marketing] The Psychology of the Celebrity
Russell Roering is a social media marketing consultant in the Chicago northern suburbs and blogs about social media, marketing, and business best practices on SocialMediaBrat.com. Russell Roering is a social media marketing consultant in the Chicago northern suburbs and blogs about social media, marketing, and business best practices on SocialMediaBrat.com. Public relations professionals are celebrity-makers. Whether we’re promoting a brand or a person; the business of PR is about packaging a celebrity for public consumption and selling it to the world.
ENGAGING BRAND | TUESDAY, FEBRUARY 18, 2014
[Marketing] Here's an Easy Way to Sell More.
Availability in most markets is not the problem, the customer can source a product by making a few clicks. Social media can help with all the stages of this process; you can see what people are searching for, you can see the sentiments, you can see the potential market. '"How do I increase sales?". I seem to be working harder and harder yet it is not reflected in the sales numbers?". My only way to increase sales is to cut prices". Three sentences that three different people offered me when I asked why they needed some coaching. The issue here is simple. Tweet this ).
DREW'S MARKETING MINUTE | WEDNESDAY, NOVEMBER 10, 2010
[Marketing] Are you asking the right questions?
I mentioned The Conference Board's Senior Marketing Executive Conference a few weeks ago. Interestingly, in the end, the strategy they came up with is that they used marketing dollars to put Whirlpool salespeople on the big box store floors. What marketing strategy could you employ to influence that behavior? Today, at the pre-conference workshop conducted by John Carroll, SVP at Synovate's Customer Experience group , the discussion revolved around tracking your customer's experience and tying the research data to changing behaviors. Stay tuned.
SOCIAL WAYNE | SATURDAY, FEBRUARY 19, 2011
[Marketing] Day 19: People of color impacting the social web – Donald Harris #28DaysofDiversity
was promoted to the Social Media Marketing Department for the K-12 arena. We need to leverage digital media and social media to tap into the insights, knowledge and experiences of people from a wide variety of backgrounds including: arts, education, entertainment, marketing, science, anthropology, sociology and, of course, technology. As we all know, February is Black History Month. Last year for Black History Month, I started an online series called 28 Days Diversity where I would feature someone new everyday during the month of February for just being awesome in their own right.
SOCIAL WAYNE | TUESDAY, FEBRUARY 8, 2011
[Marketing] Day 8: People of color impacting the social web – Jen Lawrence #28DaysofDiversity
work FT as Marketing Coordinator for an alternative weekly newspaper and I also handle duties within the Web Department. started blogging back in June 09’ to document my journey and follow my dream of becoming a mom entrepreneur and offer business resources to readers which quickly turned into a more personal blog followed by lots of social networking, social media marketing, serving as brand ambassador for many notable brands and building great relationships in the blogosphere. As we all know, February is Black History Month. Life is hectic!
STEVE RUBEL | WEDNESDAY, AUGUST 25, 2010
[Marketing] Streams from the Road: Trends from Friends - The Steve Rubel Stream
just wanted to touch base as a Vancouverite whos looking for his break in the retail market and who believes PR and advertising on a site like yours, would be quite beneficial ! He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 25 Aug 2009 Streams from the Road: Trends from Friends On Sunday I spent the afternoon in Half Moon Bay with Robert Scoble, his lovely family and Francine Hardaway (whom I had never met). Everything is becoming social. Thanks.
SPIN SUCKS | WEDNESDAY, JULY 6, 2011
[Marketing] What Is Your Personal Tagline?
As PR and marketing professionals, we build elevator pitches that describe who our clients are, and tie them into their mission statement to ensure they are being properly branded. Some might think I’m a little “dark.”. like reading books that make me cry, I’m often attracted to weird stuff, and my favorite show is a tie between Lockup, Hard Time, and Gangland. But I can top even that; I often wonder how people will refer to me after I die. I wonder what my tagline will be, what people will put in between my commas. Do you ever wonder what your personal tagline is?
SPIN SUCKS | TUESDAY, JULY 5, 2011
[Marketing] The Power of Social Over Search Engines
If, as a marketer, you can come to grips with that and leverage it, you have a great competitive advantage. Today’s guest post is written by Paul Sutton. How long do you think you could go without using an Internet search engine? asked my friends and networks the question, and two thirds of the people I asked said that, on average, they use a search engine more than 10 times per day. They don’t think about it, they just do it. And they have total faith in the results they receive. Think about the power and influence this gives search engines over the way we see the world.
DIGIGEN | TUESDAY, MARCH 29, 2011
[Marketing] Social Culture Leads, Social Strategy Directs, Social Tactics Do.
But it could be the reason why 73% of Marketeers are saying they don’t know what their social strategy is. Lead, Direct, Do. Its not a bad starting point for thinking about social. was triggered to think about this after reading an interesting post on HBR ( Link Here ). My frustration with this industry has always been the tactics salesmen, the how-toers, the Top fivers, the Best Ofers. And I think in some cases perhaps we have become slightly lazy in the way we plan and think strategically about social. model of repetition if you like. Tactics over strategy. Strategy directs.
DIGIGEN | MONDAY, NOVEMBER 16, 2009
[Marketing] The Digigen Wordle
However, here is a wordle about my shiny blog. quite like it, although I didn’t really think I referred to Bloggers that much so find it interesting that they are such a huge part of the wordle. To Wordle your own site click here. Dan on A New Focus on Social Business Strategy. Powered by WordPress and Hybrid
GAURAVONOMICS | THURSDAY, AUGUST 5, 2010
[Marketing] Four Reasons Why Gamers Cheat: How to Design Social Games to.
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « New York Times Story on Delhi Traffic Police’s Big Brother Facebook Initiative From Design Thinking to Game Thinking » Four Reasons Why Gamers Cheat: How to Design Social Games to Optimize Cheating? Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again!
THE RELATIONSHIP ECONOMY | TUESDAY, JANUARY 21, 2014
[Marketing] When Ecosystems Connect You Are Toast
The bigger you got the more power you had over the market, the competition and even the customer. 'In the old days, bigger was always better. Every entrepreneur’s dream was to grow their business to acquire greater assets and capabilities. These, in turn, could then be leveraged for more growth and power to beat the competition. Success would attract attention and money which would breed more success. The Kings of industry understood the game and played to win at all cost. Then something strange happened. Have You Noticed, The Environment Has Changed.
THE RELATIONSHIP ECONOMY | TUESDAY, JUNE 11, 2013
[Marketing] Measuring The Whole Not Just Some of The Parts
Whether it be a process, a product, some form of media, people, markets and all things tangible that can be measured and correlated to the achievement of results. 'Sometime in the near future the next generation of business leaders will look back on today’s business practices and wonder whether we really cared about results. Today’s management practice are centric to measuring anything and everything that moves. Then that recognition is correlated to results to justify more expense to spend more on the intangibles. Or at least we thought they did. The rest is.,
THE RELATIONSHIP ECONOMY | WEDNESDAY, JANUARY 30, 2013
[Marketing] The Social Era Is About Exceptionalism
Social technology has empowered the human network to influence the behavior of markets. The Social Era dynamics are unusual and subsequently creating new rules and principles foriegn to previous era’s. The Social Era is about exceptionalism. Exceptionalism is the perception that a country, society, institution, movement, or time period is “exceptional” (i.e., unusual or extraordinary) in some way and thus does not need to conform to normal rules or general principles. Exceptional thinking begins by understanding the value created from intangible things.
THE RELATIONSHIP ECONOMY | SATURDAY, JULY 3, 2010
[Marketing] It Takes Currency to Make Money
His clients are mostly from the aerospace, higher education, finance, and diverse corporate marketing concerns. If you’re a Flash game developer, you are concerned with how you can make a living from your creative and intellectual services. Fortunately there is a payment system so workable, that it may actually work. Game developers can charge money both for their games, and for things within their games. Here’s how it works: 1. Player pays real money to buy fake money within the game. 2. Player spends fake money on virtual stuff. The sky’s the limit.
KIKOLANI | WEDNESDAY, AUGUST 15, 2012
[Marketing] Do Google +1s Really Affect SEO?
Perhaps most importantly, marketers are still getting used to how things work, in particular with reference to the Google +1 button. This is a guest post by Kevin Lau. Google+ is still gaining some traction online, slowly building an audience and drawing more people in to give it a try for the first time. Whenever you read items in your information stream from other users of Google+, you’ll see you have the ability to +1 them if you like them. But what about ranking more highly in the search results? More +1s Does Not Mean You’ll Be More Popular in Search Results.
THE WAY OF THE WEB | SUNDAY, JUNE 17, 2012
[Marketing] Your thoughts on how Google+ is perceived?
Do you think success for Google+ is a long-term change to business, cloaked in a short-term attempt at the mass-market, or is that too small a prize for a company of the size and revenue of Google? Just a quick post as I’ve spent most of Fathers Day with my son and watching the British round of the MotoGP series, but two recent stories about Google+ have caught my eye, and neither of them are about new features Google is trying to cram into its social network to force it to become popular. Hat tip Neville Hobson ). via Techrunch). What this may mean for Google+. Buffer.
KIKOLANI | MONDAY, AUGUST 27, 2012
[Marketing] How to Use AIDA, ROI and KISS to Boost Your Sales
AIDA, ROI and KISS were first coined by advertisers and an engineer but have since been applied to the online marketing industry. Let’s look at how you can incorporate each event into your marketing and advertising plan. There’s nothing worse than putting time and money into an online marketing campaign that doesn’t directly and clearly tell or lead the consumer what to do next. 560 Resources for Blogging, Online Marketing, and Starting a Business. This is a guest post by Jani Seneviratne. Are you tired of your copy being ignored by prospects?
SOCIALFISH | THURSDAY, MARCH 5, 2015
[Marketing] 7 Actionable SEO Strategies You Can Do Today
————– As you dive deeper into the world of Internet marketing, you learn that one thing is usually a constant: SEO takes hard work. More often than not, many of the SEO articles that you’ll encounter will just talk about things that are only applicable to the “Make Money Online” (Internet Marketing) space. 'This post originally appeared on Leapfroggr.com and was written by Dennis Seymour. It is reprinted here by permission. It’s why people outsource it in the first place. So yeah, actually doing SEO can be hard. So without further ado, here are….
ALMOST SAVVY | SATURDAY, NOVEMBER 7, 2009
[Marketing] Creating Evangelists: Social Media the Cirque du Soleil Way
Again, an example of marketing at its finest – create interest up front and then blow their socks off by delivering beyond expectations. finely-tuned marketing and social media strategy which creates a level of buzz, but isn’t matched by the actual experience or product in real life will do nothing other than create a group of disappointed, and likely vocal, customers. With six completely different Cirque shows in Las Vegas, choosing just one proved a daunting task, but I eventually selected LOVE. It’s as if LOVE? This strategy was definitely in play here.
GAURAVONOMICS | WEDNESDAY, NOVEMBER 24, 2010
[Marketing] From Products to Purpose, Ads to Acts, Commercials to Communities
have a feeling that these ideas are approaching the tipping point and marketers from both the client-side and the agency-side are beginning to feel their gravitational pull. Mario Simon from Millward Brown Optimor says that “the brands that have created the largest connection with their audiences (and the largest values for their companies) are those that stand for true ideals, because true ideals directly tap into people’s quest for meaning.. Mario also argues that: 1 Brand ideals work for both big and small brands. Brand ideals can be individual, social or societal. Digg this!
JEFF ESPOSITO | FRIDAY, FEBRUARY 1, 2013
[Marketing] Getting the party started, PPPP and 40-year hermits
The four Ps of content marketing – everyone is high on content marketing now and this is a good read for those in content marketing. This has been one hell of an exciting week. It started with me being named Oracle’s Community Manager of the year and closed out with me starting my new gig at Vistaprint and let’s not forget that the Super Bowl is Sunday. You can bet your sweet ass that many a folk will be hurting on Monday morning – who you rooting for? Have a great weekend and look forward to catching up with you next week. Don’t believe me? Five for Friday
WISDOM LONDON | TUESDAY, JANUARY 4, 2011
[Marketing] Ever Wondered About….Pummelvision? « Wisdom London
For marketers and communicators, it could provide a tool with which to create and share a really quick and slicker-than-average asset, for free. Wisdom London Creative Communications is our world… « Ever Wondered About…Quora? Ever wondered about…Usability Testing? » Ever Wondered About… Pummelvision? What is it? Really simple: Pummelvision lets you grab photos from Flickr, Facebook, Dropbox and Tumblr, put them all together and create a slideshow video. Or as Pummelvision puts it, “make your life flash before your eyes”. Why should I care? link] [.]
SMALL BUSINESS MAVERICKS | WEDNESDAY, SEPTEMBER 28, 2011
[Marketing] Facebook Is Giving Away $10 Million
Facebook wants to encourage small business owners to advertising using Facebook Marketing Solutions. Since Google AdWords has pretty much dominated Web advertising for almost a decade, Facebook is looking to get a piece of that action, and more than any other company they are poised to take a big bite out of Google’s chunk of the market. So if Facebook can convince you to at least give Facebook Marketing Solutions a try, then maybe – just MAYBE – you’ll do well enough to keep advertising. How are they going to do that? Here’s a test.
SMALL BUSINESS MAVERICKS | FRIDAY, DECEMBER 13, 2013
[Marketing] How Bing Is Improving Search
With Google becoming more restrictive with link building practices and tightening the reigns on content quality, Bing has a golden opportunity to step forward and gain some share of the search market. 'We haven’t heard from Bing in a while, every now and then we’ll get a glimpse into how they are improving search. don’t know if any of these innovations will do that for them, but they have potential. Here are seven new innovations Bing has introduced that could make a difference in search in the coming years. For the full list, see Bing’s blog.
SMALL BUSINESS MAVERICKS | TUESDAY, DECEMBER 10, 2013
[Marketing] Why You Should Tweet Your Content Multiple Times
'Online marketers will argue over whether you should tweet your content multiple times or not. Some say you should and others no. The Search Engine Journal ran an article today in favor of multiple tweets. Here’s what they have to say about that. Multiple tweets have a greater chance of delivering more traffic to your website. If you tweet at different times of the day, you can reach multiple time zones. Different followers are on Twitter at different times of the day, so if you tweet at various times throughout the day, you’ll reach more followers.
SMALL BUSINESS MAVERICKS | THURSDAY, DECEMBER 5, 2013
[Marketing] 3 Alternatives To Google Traffic
Step up your social media marketing and you will likely see more traffic to your website. 'If you’re like the rest of us, you’ve probably noticed that your traffic from Google has tapered off a bit lately. There are likely several reasons for that. Search Engine Journal hits on one reason , but I’m leaning to the Hummingbird algorithm as the main culprit. There are a couple of ways you can approach this. You can not fret about it and seek other avenues of Web traffic or try to figure out how to increase your Google traffic.
SMALL BUSINESS MAVERICKS | TUESDAY, AUGUST 6, 2013
[Marketing] Are There More Important Metrics Than Traffic?
Search engine ranking increases – Take a look at your keyword list and take note of the rankings for each keyword at the beginning of your marketing campaign. 'Many small businesses are concerned about how much website traffic they are getting almost from the first day their website goes live. In many ways, this is a distraction. It takes time before your website will increase its traffic significantly. You won’t see any real significant traffic increases until you have a few page 1 search engine listings for high value keywords. How many pages does your average visitor view?
SMALL BUSINESS MAVERICKS | FRIDAY, JULY 26, 2013
[Marketing] Should You ALWAYS Share Your Own Content?
'Social media marketing has become a big deal. Of course, it’s powerful when it’s done well. Many social media users are out there every day sharing links to their own content, blasting e-mails, sharing their own content left and right. Is this good for your business? First, if you don’t promote yourself, then it’s likely you won’t get promoted, so I definitely think it’s OK to share your own links. But do you always have to share your own links? If all you do is share links to your own content, then you’re going to turn people off.
SMALL BUSINESS MAVERICKS | WEDNESDAY, FEBRUARY 6, 2013
[Marketing] Facebook Introduces ‘Lookalike Audiences’
Consider: Facebook is now offering advertisers a new feature called Lookalike Audiences, which enables direct marketers to target audience segments with similar customer profiles to those they have uploaded themselves with Facebook’s Custom Audience feature. How often have you said to yourself, “I’d really like to expand my page’s reach to a demographic exactly like the one I’m targeting now with little or no effort?” ” If you’ve ever said that, or thought that, then Facebook’s Lookalike Audiences promises to be the tool you need.