THE BLAKERY | SUNDAY, JANUARY 23, 2011
[Marketing] 7 Need-to-Know Skills For Mastering Social Media
One is a wine blogger and formerly CEO of her own marketing & PR firm, one is a writer, one is a hedge fund specialist who runs not for profit micro-financing classes for women, and the last one used to be an executive at a large retailer and is retired. Next week I will host my first informal social media training–under my own name–to a group of women in San Francisco. They come from very different industries. To give you an idea of a curriculum–these are some of the areas I will cover next week at the SF training. Topics In the presentation include: Blogging. A.
WAXING UNLYRICAL | WEDNESDAY, JANUARY 25, 2012
[Marketing] 6 iPhone Accessories for Almost-Professional Photos/Videos
After all, you don’t have to be an “expert” to blog well, to excel at online marketing, to take great photos and/or videos… right? I don’t know about you, but I’m drawn more to the “non-expert” versions of these things (and so much more), because they have a “realness” (I don’t know if that’s a word, and if it wasn’t, it is now, and it is so much easier to say than verisimilitude ) to them that a lot of “expert” content doesn’t. Sounds about right to me. Olloclip 3-in-1 lens ($69.99).
MY CREATIVE TEAM THINKING | WEDNESDAY, MAY 6, 2009
[Marketing] V.I.P., Not
Tags: Customer Service Marketing
SPIN SUCKS | MONDAY, JANUARY 16, 2012
[Marketing] Three Values to Hold High in 2012
Once upon a time in a land far, far away—actually it was in Canada so maybe not that far away for some of you—I worked for an integrated marketing communication company called Promanad. Today’s guest post is written by Shelley Pringle. . Promanad had one of the most interesting corporate cultures I’ve ever experienced. For example, new business presentations were always concluded with the declaration, “We’re not normal.”. And indeed we weren’t. Now, corporate culture can be a pretty nebulous thing. The leaders at Promanad understood the importance of organizational culture.
JACOB MORGAN | THURSDAY, MAY 27, 2010
[Marketing] My Thoughts on the Social CRM Summit in Georgia
Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER My Thoughts on the Social CRM Summit in Georgia View Comments May 27th, 2010 me on the left, Paul Greenberg in the middle, and Lauren from Ngenera on the right This past week I had the privilege of attending Paul Greenberg’s and BPT Partner’s Social CRM Summit in Atlanta. I’ve never been to Atlanta before or anywhere near that portion of the U.S. Yes it was a bit warm and yes it was a bit humid, but I still had a great time. next month! jacobmorgan you are very welcome, E2.0
WEB METRICS GURU | THURSDAY, NOVEMBER 15, 2012
[Marketing] Customer Intelligence White Paper
A Customer Intelligence White Paper was just published and I have a submission in it - you can download the paper and get some pretty good information about what marketers are seeking to do with CI. ,,,,, … I’m not sure when the web-conference is going to take place. The contributors are mostly Europeans, some of whom I’ve met during my trips to the UK. For those of you on Facebook, I also created a page for Social Media for The Arts - where I’ll be posting a lot of interesting material, some of which I use to fuel course development.
GREG VERDINO | THURSDAY, MARCH 5, 2009
[Marketing] Blurb & Steve Hall to bring the dead to life
Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « Microsoft shows us 2019 in under two minutes | Main | Obamas marketing man spits the truth » Blurb & Steve Hall to bring the dead to life It's an age old ad agency gripe -- you pull all-nighters and sweat blood to come up with that one killer idea. Pre-Order from AMAZON Pre-Order from BARNES & NOBLE Pre-Order from BORDERS Downoad My eBook Download my FREE marketing and social media eBook.
MINDJUMPERS | MONDAY, JUNE 16, 2014
[Marketing] ECIS2014 – New Views on Social Networks
As an industrial PhD working in this field at Mindjumpers, I was not only down in Tel Aviv for the academic networking and the sun, but to hunt down the social media topics of interest to social media marketing agencies like our own. . Facebook Marketing & Communication News Research/Study Social Network Christopher Zimmerman conference ECIS2014 information Iwan Gulenko Matti Mäntymäki social business intelligence Tel Aviv This is what he had to report. . Keep on eye on our blog for further input on industry practice. Stay tuned. You can follow Chris on Twitter @socialbeit.
SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 22, 2010
[Marketing] Tips to Optimize Conversion of Online Forms
From email marketing, to customer service, lead management & nurturing and even social media: online forms are essential. Web forms in scenario and lifecycle based marketing processes. The progressive acquisition of data during the lead nurturing processes or the further development of relations and interactions with people (think of email marketing) is important. Recently Jo Roberts and Anne Yastremski from MarketingProfs wrote a post with 14 ways to improve the conversion of online forms. worthwhile theme as it is firstly often forgotten and secondly very important.
CONVERSTATIONS | THURSDAY, SEPTEMBER 11, 2014
[Marketing] Build a Winning Business Plan: 5 Steps for Success
To support your summary, you need a market analysis to identify the demands of your customers and how you intend to offer something different than competitors. These components underpin your marketing and sales strategy, which shows how you intend to generate revenue. Projecting Revenue Among these elements, a marketing and sales strategy is crucial, for without sales there is no revenue. About 630,000 small businesses start up annually, according to the Bureau of Labor Statistics. Nearly a quarter fail within a year and over half close within five years. Small Business
TWIST IMAGE | THURSDAY, OCTOBER 28, 2010
[Marketing] Experience Has Nothing To Do With Your Social Media Status
Being great at getting people to follow you on Twitter or read your Blog does not make you an experienced Marketer. I've also seen Marketing veterans with some of the sharpest insights struggle to get people to connect to and follow them. Because of that, we're seeing a lot of self-proclaimed gurus and experts dishing out their own perspectives as if they were seasoned and experienced Marketers espousing experienced fact. digital marketing. marketing professional. It's easy to create a title for yourself. It's easy to be provocative. nothing less. experience.
DANNY BROWN | SATURDAY, FEBRUARY 12, 2011
[Marketing] Introducing Free Weekly Blog Topics at For Bloggers By Bloggers
What mistakes do people new to the property market make? For many bloggers, coming up with blog topics can be hard. Keeping your blog fresh and interesting for readers old and new can see you hitting the blog topics wall, and often that leads to you just not blogging at all. Which is why at For Bloggers by Bloggers , we’re launching a new weekly series every Saturday where we’ll provide you with 10 free blog topics to get your mind rejuvenated. Hopefully this will give you some more ideas, if the initial titles of the post topics themselves don’t. Video Blog Topics.
WISDOM LONDON | WEDNESDAY, AUGUST 10, 2011
[Marketing] The REAL meaning of ‘community’
And for a word that is so regularly and so freely used in a social media / online marketing sense, I think it’s time those of us in those industries sat up and took notice. If the past few days have taught us anything, it’s surely about the real meaning about community. We’re reminded that community is not about a group of people who ‘like’ or join or subscribe to something. It’s about deeds, not words or clicks. What really defines community, as we’ve been reminded, is where people take action – with each other and for each other.
GEOFF LIVINGSTON | MONDAY, SEPTEMBER 9, 2013
[Marketing] Redskins Need to Rebrand
The last two times I publicly critiqued brands were BP in 2010 during the oil spill, and Komen for the Cure in 2011-12. I don’t criticize brands often because done frequently as a marketing consultant it creates conflict of interest issues , including a better than thou attitude that doesn’t build a strong reputation. The Washington Redskins need to rebrand. The mounting pressure makes it clear, from mainstream media to federal lawsuit, people want Dan Snyder to change the name of his team, often viewed as a racial slur against Native Americans. It’s that simple.
BILL HARTZER | FRIDAY, FEBRUARY 10, 2012
[Marketing] comScore January 2012 Search Engine Rankings
Think of this more as the “market share” for the search engine industry. Google led the explicit core search market in January with 66.2 explicit core search market in January with 66.2 percent market share (up 0.3 Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. comScore, Inc. search marketplace. percent of search queries conducted. Google led the U.S. percent (up 0.1 percent.
THE REALTIME REPORT | THURSDAY, JUNE 5, 2014
[Marketing] Bank of America Teams Up With Major League Baseball for #Troopthanks Vine Campaign
Vine has also played a significant role in Bank of America’s recent marketing efforts; the app has sparked 50% more engagement than any of the brand’s other social media content. In recent months, Vine has become a popular way for Major League Baseball to express its personality to the public. The MLB has generated about 150 Vines, dedicating these six-second videos to topics ranging from big summer movies including “Godzilla” and “Guardians of the Galaxy,” to Mr. Met attending a New York City gala. How does your brand plan to use Vine?
MICRO PERSUASION | THURSDAY, JUNE 3, 2010
[Marketing] The Situationally Aware Business
However, our success as marketers increasingly hinges on having a deep, real-time understanding of our networked environment and how these themes can impact our programs. Rather, it’s a complementary set of processes that help you form gut insights that make marketing, public relations and/or digital engagement more efficient and effective. Yet every marketer should be required to make situational awareness part of his/her daily workflow. Many marketers look first to Twitter and Facebook for consumer insights. Some of these memes are ephemeral. Others may be lasting.
GET SOCIAL PR | TUESDAY, MAY 29, 2012
[Marketing] How to Build a Content Strategy
Another contributing factor to the success of our strategy was the financial climate of the time — it was mid-2008 when the bottom of the American economy was in free fall and the stock markets was crashing. In my last post, “ Improve Your Relationship With Journalists And Get More Coverage ,” I reported on a new study released about online newsrooms. The basic finding of that study was this: Your company or organization should have an online newsroom. Give clients and prospects financial and investment information they could use. So, how did this happen? Clients.
SOCIAL MEDIA NETWORK MARKETING | TUESDAY, NOVEMBER 23, 2010
[Marketing] Key 7 Parameters To Arrive At Your Social Media Strategy!
Social Media requires below skills [random order]: Professional Socializing Skills Brand Understanding Direct Marketing Knowledge Of Social Media Sites And Their Functionality Consumer Mindset Along With U / A Knowledge Flexibility Be And Behave As A Human What else.?? A quick memory jogger for all who want to know the key skills that are to be remembered always when you practice Social Media work. These are not only key skills but also parameters and steps that will lead you onto your Social Media strategy as well. We have an active Social Media community at my Facebook Business Page.
BRASS TACK THINKING | MONDAY, SEPTEMBER 15, 2014
[Marketing] Where I’m Headed Next
As of today, I’m officially the SVP of Marketing for Sysomos , focused on their MAP and Heartbeat platforms for social analytics and intelligence. Fast forward to earlier this summer, and I got an intriguing call from recruiter extraordinaire, Joe Pugliese at Blackpoint Partners about Sysomos’ need to fill a key marketing leadership position. (Seriously, All the things a modern marketing exec is supposed to do. Drumroll, please… I know you all have been waiting on the very edge of your seats to find out what I’m doing next, haven’t you?
ENGAGING BRAND | WEDNESDAY, APRIL 23, 2014
[Marketing] Show 482 - Mike Sansone on Creating Successful Business Models
The Engaging Brand podcast covers social marketing , business ideas and brand marketing tips. How to decide what is your market. The Engaging Brand podcast covers social marketing, business ideas and brand marketing tips. How to decide what is your market. Remember as a subscriber you can download 30 Lessons on Social Leadership Powers - the new ebook for just 99p using the discount code ilovebob. technique he uses as part of Small Business Tracks. The canvas for Business Model generation. The why, what, who and how of starting your own business.
SOCIALFISH | TUESDAY, NOVEMBER 12, 2013
[Marketing] How to Build a “Rock Star” Digital Technology Strategy
10 Content Curation Techniques for Your Association’s Online Community. - Ben Martin, CAE with Edward Barrett (VP Marketing and Membership, GBTA) - Wednesday December 4, 2:30 pm. … and more awesome topics are what ICF folks, including me, will be presenting at ASAE’s Technology Conference in December! Check out our sessions: How to Build a “Rock Star” Digital Technology Strategy. Adam Foldenauer with Lisa Hollingshed-Johnson, Managing Director, Integrated Web Strategy & OPS, AIA- Wednesday Dec 4, 11 am. Lead Your Way to a Social Organization.
IMAGINE YOUR REALITY | THURSDAY, JANUARY 19, 2012
[Marketing] Fear and Transparency
I read a blog entry today about transparency in Marketing. The author asked why people thought businesses didn’t become more transparent in their marketing. Some businesses are afraid of their competition and what it will do if it has access to their marketing. While such a fear can be legitimate, its also true that as long as you can differentiate yourself in your marketing, it will make your business stand out. In thinking about it, I think the main reason boils down to fear. Fear of what? Fear of loss of income. Fear of Customer unhappiness.
SOCIAL WAYNE | MONDAY, MARCH 3, 2014
[Marketing] Blacks in Tech Shift Focus to Hackathons and Coding Bootcamps To Launch The Next Generation Of Diverse Entrepreneurs
As the younger generation continues to grow up in a swipe first and mobile app world, there are not enough hackathons and coding bootcamps especially in underserved communities to help more parents such as Shaunta who doesn’t want their child to miss the market. Over the past year, unfortunately the conversation about the falsehood of technology enabling meritocracy, “brogrammers” and the lack of women board members have been debated among Silicon Valley cohorts, press and entrepreneurs worldwide. When we look at seed stage or Series A companies African-Americans make up of only 1%.
DANNY BROWN | SUNDAY, OCTOBER 3, 2010
[Marketing] A Couple of Sojourns
Chatting with his media partner Donna Papacosta , we talked about Bonsai Interactive Marketing , social media, 12for12k and where the industry is heading, amongst other things. Next month, on Monday November 1, I’ll be co-hosting the Marketing Monday chat on Twitter. Hosted by Jeff Ashcroft of The Social CMO , Marketing Monday (using the #MMchat hashtag on Twitter ) brings in folks from all aspects of marketing, and opens them up to questions from the attendees. Previous Marketing Monday guests include Scott Monty of Ford and Ted Rubin of e.l.f. Cheers!
DANNY WHATMOUGH | WEDNESDAY, MARCH 19, 2014
[Marketing] Five digital communication trends from #SXSW
Increasingly, if you look at the marketing campaigns that were publicized at SXSW, you’d be forgiven for being confused. Working out how a brand can add value and engage, while still driving the bottom line, is the new imperative for marketers. 5. Take brand marketing at SXSW itself. The problem when something is hyped beyond all recognition is that you expect the impossible. And when it comes to hype, SXSW is right up there. So I went to SXSW for the first time last week with conflicted expectations. There was no silver bullet. Don’t be evil. Eyeball hunting.
JEFF KORHAN | SATURDAY, SEPTEMBER 11, 2010
[Marketing] How Often Should I Blog? - Jeff Korhan
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « How Blogging Enhances Your Sales Presentations | Main | About.me and You Mr. Jones » September 09, 2010 How Often Should I Blog? To determine how often you should blog, you have to consider the three audiences you are blogging for - your fans and visitors, the search engines, and you. Blogging for Your Fans Your ideal readers have an appetite for what you are blogging. The determination you have to make is how often do they want to be fed.
SOSHABLE | SATURDAY, MARCH 2, 2013
[Marketing] If You Don’t Think Social Signals are Important for SEO, You Don’t Know Google Very Well
Some might say that it’s a natural addition to the service since people consider social media to be an important part of their overall marketing, but that’s simply not how Google works. There are still many in the search engine optimization industry that are fighting the concept that Google (and Bing) is taking social signals into account at a high level when determining search rankings. These people fall into three categories: Those who haven’t had the ability or desire to test it. If you test it thoroughly, it because extremely clear that it’s real.
SOCIALFISH | FRIDAY, DECEMBER 2, 2011
[Marketing] Stakeholders who are engaged online spend more with your organization.
While the average company may maintain Facebook and Twitter accounts and have other discrete programs run by their marketing or customer service teams, in our experience, these efforts tend to be uncoordinated, with different business units, brands or geographies conducting their own social media experiments. When adopted at scale across an emerging type of networked enterprise and integrated into the work processes of employees, social technologies can boost a company’s financial performance and market share, respondents say, confirming last year’s survey results. Or both?
SPIN SUCKS | MONDAY, JANUARY 5, 2015
[Marketing] 2015 Business Goals
On the second page are our core values, our core focus, our 10-year target, our marketing strategy, and what the business looks like three years from now. By Gini Dietrich I’m back! Did you miss me? missed you! have to say, I could have used just one more week. Ann Handley posted on Facebook last night, “Sunday night, post-holidays. know I’m supposed to be ready to go back… I’m not. Who’s in for ONE MORE WEEK… ?” ” Considering the number of comments on that post, I would say she and I are not in the minority. So here we are, 2015.
IMAGINE YOUR REALITY | TUESDAY, OCTOBER 12, 2010
[Marketing] Is your business your passion?
chose to leave the technical writing industry because I wasn’t happy doing technical writing. I was good at it, but it didn’t really fulfill me. A bad job market, at the time, also helped me make that decision. But I never quite left the technical market. I’m a social media consultant, which means I’m still doing a lot of work in the technical market. Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Is your business your passion? Imagine Your Reality. All Rights Reserved.
SPIN SUCKS | WEDNESDAY, MAY 20, 2015
[Marketing] The Buyer’s Journey: Ask Yourself These 11 Questions
The buyer’s journey is like prom preparation in that it forces marketers to focus on the experience, not just how they make decisions to buy. By Laura Petrolino. As many of you know, last weekend was prom for many high schools. As I sat on the streets of Portland (Maine, not Oregon) and watched the elegantly (and somewhat awkwardly) dressed teenagers line the streets and gather for photos, I remembered preparation for formals in my past. Finding the exact, right dress, deciding how your hair would be done, the excitement of primping, and then waiting for your date to arrive.
ENGAGE | FRIDAY, JUNE 10, 2011
[Marketing] 19 Boring But Effective Email Deliverability Best Practices
So your Marketing Manager has this awesome idea to base your upcoming membership-drive campaign off of the artwork on a famous Beatles album. W ith email messaging, you’re essentially pleasing two audiences: your human subscribers and sensitive spam filters. Incorporating cutting-edge best practices into your approach can help satisfy both and allow you to focus on what really matters: engaging your email audience. Following are our best practices for avoiding the dreaded junk folder and the “delete” button guillotine: 1. Avoid using “trigger” words. Include a CAN-SPAM compliant footer.
LOUIS GRAY | MONDAY, DECEMBER 19, 2011
[Marketing] Time Shifting In a World of Realtime
And if you do find yourself suddenly interested in a show your friends have been seeing which has been out a few seasons, don’t fret, as you can, in almost all cases, catch up - tapping into many options, be they Netflix , Hulu , Xfinity , iTunes or Android Market. Nearly three short years ago, the buzz word du jour in tech was “realtime”. Real time discovery. Real time search. Real time serendipity. One must not be glued to the real time stream to make sure you don’t miss anything. powered through it with many late-night Netflix marathons.
ENGAGING BRAND | THURSDAY, APRIL 25, 2013
[Marketing] 6 Elements of Change Management
How much time are you spending looking at trends- global and market talking to customers/suppliers, people within your business. Keep the people focused on creating value to the market. We live in changing times - that''s for sure! Whether it be constant economic uncertainty or new technology appearing everyday, change is there as a competitor. As I often say evolving is so much better than change - change is so much more difficult but if for some reason you are forced into a change management situation, then the change process needs to handled in the right way. . Honesty.
MINDJUMPERS | TUESDAY, MARCH 1, 2011
[Marketing] MingleBird – The Next Big Thing?
For marketers all over the world, investing a huge amount of $ in developing branded application and trying to leverage on the social and mobile hype, I think MingleBird is a great inspiration. Tweet All eyes on future development of success stories for application development lies within a triangle – the touch points of Social – Mobile – Game Design. Basically, the focus is to create something that nails it right in the centre of the triangle. MingleBird – a mobile socializing application. MingleBird seems to have it all. But I’m not that guy. Winners of Mashable Awards.
CHRIS BROGAN | SUNDAY, DECEMBER 5, 2010
[Marketing] Know When to Send
communication howto marketing socialmediaSince switching to Hootsuite , I’ve become more aware of time. think about when to share a post or idea, as much as I think about sharing. It’s an evolution of sorts, because before, I would just blurt what was top of mind. When I’m sifting through hundreds of ideas at a time, that sharing becomes a bit frenzied, and the impact of each piece becomes less and less useful. It’s just a cleaner way to send.
NOWSOURCING | THURSDAY, JANUARY 31, 2013
[Marketing] This Week in Infographics: Let’s Get Down and Nerdy
Lastly, everyone is excited for the Super Bowl this Sunday, but you would be surprised to know that some of the best players in the Super Bowl XLVII and some of the best marketing practices actually have a lot in common. This last infographic takes a look at the players and how they relate to marketing practices. 1. The Marketing Super Bowl. Most of us drive every day, and we don’t usually conciously think about whether or not we are driving on a dangerous road or in a dangerous area of town. Next, we look at the psychology of an internet troll. Why is this the case?
MOBILEGROOVE | TUESDAY, JULY 9, 2013
[Marketing] #DearKen: Help Me Understand How, When & Where To Use Hashtags!
Mariah (or, more likely, her smart marketing people) titled her recent single #Beautiful. For the very same marketing reasons – increased visibility, branding, world of mouth, and SEO – I chose to name my social marketing advice column here on MobileGroove, #DearKen (you know I did it first!). As marketers, hashtags are a relatively new tool in our ever increasing arsenal to maximize the reach, engagement, and virality of our brands’ messages. Twitter’s incredibly free-form nature tends to confuse marketers at first, and hashtags even more so. toss the rest!
MOBILEGROOVE | WEDNESDAY, JANUARY 5, 2011
[Marketing] Mobile Meets Multimedia: Mobile Giving Foundation Expects Increase In Donations & Engagement
By way of background, the MGF’s funding comes from corporate sponsorships and platform access charges for accredited Applications Services Providers (ASP’s) who offer non-profits the management and marketing capability to raise money and manage donors acquired through mobile campaigns. A year ago this month the world witnessed a massive earthquake shook Haiti, and the citizens of the world, to their core. The extent of the damage following the disaster on January 12, 2010, quickly reached cataclysmic proportions. An estimated three million people were affected by the quake.
CREATIVE RAMBLINGS | MONDAY, OCTOBER 29, 2012
[Marketing] 5 great articles you may have missed (October 22-28, 2012)
Here is a roundup of my favorite articles for October 22-28, 2012: The only purpose of ‘customer service’… by Seth Godin (Seth’s Blog) The Secret Behind Pinterest’s Growth Was Marketing, Not Engineering, Says CEO Ben Silbermann by Liz Gannes (All Thins D) Google Plus: Now Mandatory For Website Owners by Robert Tyson (TheTysonReport.com) What Must [.] 5 great articles you may have missed (October 22-28, 2012) was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Scoopit best articles of the week
TAYLOR MAREK | THURSDAY, AUGUST 27, 2009
[Marketing] #101: Jeff Mills on Outsourcing
and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Sponsored by GoToMeeting, try it FREE for 30 days: [link] On campus, so it may sound a tad different than normal. But I am pumped to release this episode even though I’m in the middle of college classes. Enjoy!
TAYLOR MAREK | MONDAY, JUNE 7, 2010
[Marketing] Employee or Entrepreneur?
and Why Google Wave? (1) Real-time Twitter Feed Popular Posts How to write a Check (3540) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Employee or Entrepreneur? June 7, 2010 by Taylor Marek Understand this. You are NOT destined to be both. Do also understand this.
SOCIAL MEDIA STRATEGERY | SUNDAY, FEBRUARY 15, 2009
[Marketing] Twenty Theses for Government 2.0, Cluetrain Style | Social Media.
Instead of marketing your social media capabilities, skills, experience, platforms, software, etc. Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Miscellaneous Personal Prof. Development Social Media Twenty Theses for Government 2.0, This is even more true now. Ever since President Obama’s “Transparency and Open Government memo was issued a few weeks ago, it seems that every one of our clients is asking about social media. Both are important.
MINDJUMPERS | TUESDAY, AUGUST 24, 2010
[Marketing] Companies Embrace Social Media
Mindjumpers is in a collaborative partnership together with the Bees Awards – the first social media marketing award show that will take place 9th November in San Francisco. The entries are placed in 16 different categories and exemplifies the power and creativity of social media marketing professionals. According to the people behind the Bees Awards, the general trends to be observed among the entries is the fact that brands and companies are embracing the use of social media in their marketing approach. The Award is still open for submission.
LOUIS GRAY | MONDAY, MAY 9, 2011
[Marketing] Google I/O 2011: Android and Chrome OS All the Time
We may see updates on the Android Market and Chrome Web Store, but they're ancillary to the main attractions one and two. This week, Google is holding their annual developers conference on Tuesday and Wednesday in San Francisco. The event has grown in stature over the last few years, rivaling only MacWorld (back when Steve Jobs would keynote) in anticipation as press, users and evangelists banter back and forth about will or won't be announced at the event. For the second year in a row, I'll be there, after what was no doubt one of the more enjoyable technology events for me last year.
GET SOCIAL PR | MONDAY, JUNE 20, 2011
[Marketing] Three Social PR Posts I Read And You Should Too
Successful Marketing Begins With Pain Relief. I read a lot more than I write and find some really good stuff. also find a lot of regurgitation too. But these three gems are worth reading and rereading again. You Have A Problem? Have A Product! Improve Your Blog Using The Dark Side Of Social Med ia. Social PR
KYLE LACY | FRIDAY, MAY 6, 2011
[Marketing] Facebook Paying Users to Watch Ads
Other than Facebook’s low banner click-through rates, it could due to the massive increase in incentive type marketing through platforms like Deals and Groupon. It has been a Facebook kind of week. Yet again, it is always a Facebook kind of week. At MindFrame, we have been developing multiple strategies for Facebook Ad development. ComScore released a statistic stating that Facebook accounts for nearly one in three online ads in the US. That is nearly a third of online ads in the United States. The results were based on 1.11 Want to know another crazy stat? billion impressions.
GEOFF LIVINGSTON | TUESDAY, APRIL 26, 2011
[Marketing] 5 Epic Social Failures
But the market for lifestreaming seemed more interesting to the “streamers themselves than the rest of us. Plurk didn’t have enough time to garner market share. For every great new social technology or trend, we see many fail. Most just fade away slowly, but others have darker public endings. Here’s a look at five social failures that peaked with great buzz, and since then have either completely left the interwebs, or made the community say, “Um, yeah.. 1) Google Wave. But instead of a long welcome, Google Waved goodbye relatively quickly. new jacks.
BILL HARTZER | THURSDAY, MARCH 24, 2011
[Marketing] Social Media Pros Host Fundraiser for Japan Earthquake and Pacific Tsunami Victims
The Social Media Club in Dallas Texas is getting together with more than half a dozen media, marketing and advertising organizations, including the Dallas Fort Worth Search Engine Marketing Association to host an event called Dallas4Japan. The Dallas4Japan fundraiser will take place at Aloft Dallas Downtown – The Pads from 7:00 p.m. – 9:00 p.m. on Thursday, March 24, 2011. Dallas4Japan is a fundraiser benefiting the American Red Cross, with the money going towards the victims of the recent earthquake in Japan and the Pacific Tsunami. Post on Google Buzz. Tweet This!
TWIST IMAGE | TUESDAY, OCTOBER 4, 2011
[Marketing] Don't Blame Groupon
365 more coupons a year is not the tipping point towards fatigue, and all of the marketing research in the world will tell you that couponing works. If it didn't, Marketers would be changing their tactics. In the vast world of new media marketing experiences, maybe the focus needs to be more on delivering a great experience at the retail level instead of complaining about people redeeming coupons (or not) when the retailer was the one who chose to take part in the marketing initiative. database marketing. hyperlocal marketing. No loyalty? brand loyalty.
SOCIALNOMICS | FRIDAY, AUGUST 14, 2015
[Marketing] 6 Common Mistakes: Why Your Landing Pages Are Not High Converting
Every marketer and entrepreneur wants to create landing pages that will actually make site visitors turn into paying customers. Unmatched colors, weird or unreadable fonts – even if your product is the best choice on the whole world market, bad-quality design might chase away every single client. It goes without saying that every marketer or brand should take the time and make the landing page mobile friendly. However, for one or another reason, even the most skilled professionals make silliest mistakes that cost them dearly. Mistake 1: Irrelevant Products.
SCOTT GOULD | SUNDAY, JULY 11, 2010
[Marketing] Video: MC Hammer on Social Media
This 20 minute talk from MC Hammer on Social Media marketing was an unexpected useful find this week for me. www.youtube.com/watch?v=OfKCGRnjkTw. OfKCGRnjkTw. If you can’t see this video, click here , or watch on YouTube. MC Hammer is quite the entrepreneur, so to hear a man who has been at the height of entertainment for over 30 years talk about Social Media was very insightful. The skills of an entrepreneur are to see the opportunity and ability to create value here, keeping an eye on the overall landscape, whilst adapting to the ever shifting tools, methods and trends.
SOCIALNOMICS | THURSDAY, MARCH 18, 2010
[Marketing] Social Media Madness – Who’s the #1 Expert?
Dan Zarella: Often called a social media scientist Dan does a great job of collecting tons of data and making sense of it all by spotting trends. He has interesting findings on which types of tweets have the best chance to be re-tweeted. He is a Product Owner at Hubspot and is the author of The Social Media Marketing Book. In addition to HARO, he is the founder and CEO of The Geek Factory, Inc., a boutique marketing and PR strategy firm located in New York City, with clients worldwide. David Meerman Scott: Marketing strategist and author. By Erik Qualman. danzarella.
CHRIS BROGAN | WEDNESDAY, NOVEMBER 10, 2010
[Marketing] Absorb Emulate and Innovate
In marketing (and in business innovation overall), I’ve made quite a habit of absorbing other ideas that make sense from other industries or verticals, emulating key elements of their methodology, and then innovating to make them make sense for me. Seeing the model we created for Third Tribe Marketing gave me the structure I needed to build Human Business Works , only with some new innovations in place. Tags: business businessmodels howto marketing There’s something good to be said about mimicry. Make Curiosity a Habit. Ask Justin Levy. Make sense? Innovate.
BILL HARTZER | MONDAY, AUGUST 29, 2011
[Marketing] 24 Premium Domain Names for Auction on Godaddy
There are a few others, including Tyler-Texas.com (a great geo domain name of a fairly large city in East Texas) as well as a great Search Engine Marketing / Pay Per Click domain name PayPerClickReview.com. After a few years of collecting, using, developing and parking domain names, I have decided to auction 24 domain names this week using Godaddy’s aftermarket domain name auctions. There are a few pharmacy-related domain names, including DallasPharmacies.com, AirportPharmacies.com, and even AustraliaPharmacies.com. Remember, they go to the highest bidder, no matter what the price.
FRESHNETWORKS | MONDAY, FEBRUARY 23, 2009
[Marketing] Examples of online communities in the retail industry
This is a relatively new online community from one of the major players in the UK supermarket market. This fits well with the open and friendly brand they have developed and so would reinforce their position in the market. online communities customer communities Retail FreshNetworks Sainsbury word of mouth Tesco Aldi Marketing and Advertising qualitative market research Recession Social Media online market research Wal-Mart market research innovation United Kingdom Business Matt Rhodes co-creation UK Online communities Wal-Mart’s Elevenmoms.
SPIN SUCKS | FRIDAY, JULY 27, 2012
[Marketing] #FollowFriday: Rebecca Todd
One of the things I love about this blog is that, even though it’s geared toward PR and marketing professionals, it attracts people like Rebecca, who is in sales for a Canadian publishing house (yes, I love my Canadians). If you hang out in the comments on Spin Sucks , you likely have run into Rebecca Todd. finally got to meet her yesterday at SocialMix and she’s as charming and smart in person as she is online. It’s no surprise I like to laugh and she makes me laugh. She has a great sense of humor. love that. It’s something we’re missing in the world.
ACIDLABS | WEDNESDAY, JUNE 16, 2010
[Marketing] Is there value in live conference blogging?
Reply Hannah June 17, 2010 at 11:14 pm Liveblogging during the Australia Council for the Arts Marketing Summit recently (today and yesterday) I wore the following hats: - The ‘Community’ hat. This hat is all about what you as an attendee can give to the community or group – whether it is your Twitter followers, your blog readers, colleagues etc. - The ‘Promoter’ / ‘Online Marketer’ hat. Collaboration. Community. Is there value in live conference blogging? appreciate the gesture. And attend I will. And write I will. will attend the event.
WAXING UNLYRICAL | WEDNESDAY, MAY 21, 2014
[Marketing] Putting the Art in Article, Part II: IntermediART to Advanced SmARTy Pants
HitReach does a great job creating and marketing their entertaining short cartoons. Great visuals can enhance your articles. We’ve already covered the basics. Now, let’s take your art to the next level. Guest Post by Alicia Lawrence. Infographics communicate a lot of information, usually statistical in nature, in easy to understand graphics. To create a great infographic , not only do you need a great designer, but also someone to put together the research and organize it into bite-size pieces that tell a story. You don’t have to be an Adobe master to create an infographic.
WAXING UNLYRICAL | TUESDAY, JULY 19, 2011
[Marketing] Google+ v. Facebook: The Battle For Our Love
So far, G+ has only been handy if I want to chat with social media marketers, educators who are using social media in the classroom, and the few friends of mine who are early adopters. (We haven’t started referring to non-social media enthusiasts as “normies.” Many of us seem to be playing the waiting game. Circles are better than grilled cheese. But the ability to put people in them is not a big enough draw for me to entirely abandon Facebook if only a small number of my contacts set up Google+ profiles. But it’s coming.). Image: Tony the Misfit via Flickr, CC 2.0.
SPIN SUCKS | SUNDAY, OCTOBER 14, 2012
[Marketing] The Three Things, Edition 3
When I made a career change from direct B2B sales of high tech industrial parts to advertising/marketing mid-career so much stuff did not make sense. Welcome to the third edition of The Three Things, brought to you by Michael Schechter , Howie Goldfarb , and me. Look at that! The third edition of three things you should read/listen to/watch to start your week out right by the three of us. What Doesn’t Kill You. Michael on NPR. I’m torn. Two things stand out and I can’t decide. Radiolab and This American Life were both exceptional this week. Robbie and Ruthie Talk About Pickles.
SOSHABLE | MONDAY, DECEMBER 29, 2014
[Marketing] It’s All Going Mobile. We Get It. Now What?
When I finally stopped counting, I found 43 articles posted this week on various publications proclaiming that everything was going mobile and that marketers and businesses need to make the appropriate adjustments. All of the articles had two things in common: they gave reasons why we needed to market to mobile users and they didn’t give very good ways other than the basic or generic methods for doing so. Both can be made local, thus the SoLoMo concept that has been so popular at marketing conferences for a few years now. That’s all. Build Everything for Mobile.
THEFUTUREBUZZ.COM | TUESDAY, OCTOBER 12, 2010
[Marketing] Content Aggregation For Links, Traffic And Buzz
quick example: 25 Must Read Social Media Marketing Tips Aggregation idea 4 Self-aggregate your most popular posts or specific type of posts Why this works People don’t necessarily dig through the archives, plus you frequently get new subscribers that are not always caught up on your discussions throughout the month. They have taken off due to the consulting and advice of many internet marketers, thus creating tons of them – many free – that are easy to access. Of course, all smart marketers want more of the same. Thanks for the mention under Idea #6.
COLLECTIVE THOUGHTS | TUESDAY, JULY 27, 2010
[Marketing] 10 Ways Geolocation is Changing the World
He is the founder of MomentFeed , a location-based marketing, strategy, and technology firm. Since becoming widely adopted just a couple years ago, social media has supercharged social action, cause marketing, and social entrepreneurship. It gives you info on in-season foods, those coming in-season, farmer’s markets, and links to recipes. In time, location-aware apps will guide us not only to the grocery store or farmer’s market but through them. This post was written by Rob Reed. Social media has changed the world. We’re doing the same for energy.
THE RELATIONSHIP ECONOMY | MONDAY, MAY 20, 2013
[Marketing] Results Are A Matter of Choice
that correlates the value social technology brings to the improvement of bottom line results. And the evidence expands way beyond marketing. While 79% of companies use, or are imminently planning to use, social media, and the majority of them are not using the technologies productively. The fact is that most applications of social technologies are being used to extend old business practices while the real potential gains are largely untapped and misunderstood. The main stream media reports stories about social media primarily in terms that relates to traditional media.
ENGAGING BRAND | THURSDAY, OCTOBER 31, 2013
[Marketing] The New Value Equation for All Businesses
Business value used to be easy.we had an idea, we made it or promoted it, the market bought it and we paid our bills and invested the rest! Access costs less than ownership and we can access anything we need from production to funding, from freelance talent to global markets. We are not stuck behind the walls of a corporation spending money on what the market thinks.we are part of the market, the customers are talking to us everyday free of charge and even willing to take on aspects of business for us.ideas, selling and even producing. Simple. What do you think?
ENGAGE | FRIDAY, JUNE 24, 2011
[Marketing] 3 Steps to Delivering Customer Service Happiness
And the smart marketing or customer service associate, the ROI king or queen who wrote that email, knows why. I recently purchased some sandals from Zappos that didn’t work out. It wasn’t anyone’s fault, but they needed to go back. hate returns, particularly when it comes to an online purchase. “I have to print a label? “Go to the UPS store? “Carve out time for this when the whole point of ordering online was because I didn’t have time in the first place? I logged into Zappos, prepared to start hating life. But I was pleasantly surprised. It wasn’t hidden.
WEB METRICS GURU | THURSDAY, NOVEMBER 15, 2012
[Marketing] Big Data and Content Engagement – a TCBY Case Study
But what they are parading as street style — once fashion’s last stronghold of true indie spirit — has lately been breached, infiltrated by tides of marketers, branding consultants and public relations gurus, all intent on persuading those women to step out in their wares.” A lot of talk about Big Data this year and for sure, in 2013, probably a good deal of it being hyped. Yet, Obama did win last week and it’s partly due to Big Data according to reports that have come out of Chicago. So how would it work for you (or me)? There’s two ways I can think of off the bat.
SOCIALFISH | MONDAY, MAY 20, 2013
[Marketing] How Promoted Hashtags Can Ruin Your Online Campaign Efforts
About Shane Jones: A strong advocate for the power of personal, “humanized,” digital collaboration, I share my opinions and vast experience on social and digital marketing. Let’s evaluate the potential opportunities that can instill positive feelings and compel followers to share, participate and engage in social conversation. One SharingStories. It would be a great blast from the past if others had stories from 50’s when it started its worldwide growth. But on the contrary, most people think of indigestion and clogged arteries when they think of the famous golden arches.
TAYLOR MAREK | MONDAY, MARCH 22, 2010
[Marketing] Today's Test Post
and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? If this works, it will cut down on the amount of work I need to do and automate another task. I am also thinking of doing a Heads-Up-Monday post for future articles. Let me know in the comments below! Click here to cancel reply.
ARI HERZOG | THURSDAY, OCTOBER 13, 2011
[Marketing] Showers and Sex
Ari Herzog provides social media marketing and editorial services. You love reading about showers and sex. This declaration does not seek confirmation and nor is it a question. It’s fact. Photo by krystle. I’ll go on a limb and suggest the reason you love reading about people’s experiences in the shower and under the covers is because you love writing and talking and sharing the deeds yourself. When my high school friend Jenn Dignan writes about the incredulity she feels when her 7-year-old son was in and out of the shower in 90 seconds , I smile and laugh. Musings
THE RELATIONSHIP ECONOMY | MONDAY, APRIL 18, 2011
[Marketing] How To Kill A Debt Monster
However, such value acts against the very system that is required to bring them to wide scale markets. In fact, the act of “going to market” can often negate the value that these innovations create. The quickest way to kill the debt monster would be to create a source of “New Value” and inject the antigen into the monster’s head. Let me explain: Suppose someone discovers a new form of energy that is free for all to use with no negative environmental impact. Suppose that another person creates a device that allows people to communicate telepathically. The New Value Movement.
PR AT SUNRISE | TUESDAY, JANUARY 24, 2012
[Marketing] How to Find and Secure a Part-Time Teaching Position in Public Relations
You also might search a university’s course listings using key words “public relations” and “marketing” to unearth courses. Opportunities abound for public relations professionals willing to share their expertise and passion through teaching. Here’s an overview of how to find these part-time teaching jobs at higher education institutions, based on techniques I’ve employed during fourteen years of teaching such classes. Check out regional listings under Yahoo by visiting here to identify universities where you’d like to teach. Also explore general job search sites (e.g. About the Author.
ENGAGE | FRIDAY, APRIL 18, 2014
[Marketing] Take the Leap: 3 Reasons Storytelling is Worth the Risk
I’ve attended many content marketing and communication conferences in recent months. Okay, wise guy: Then why don’t more organizations—and the content marketers who want to help them—actually tell compelling stories? Maybe too many. All of them have had at least one thing in common: A “storytelling expert” who, with the aid of entirely unnecessary social science research, extols the virtues of stories as a communication device. Now, I can think of lots of animals that could use a lesson on the importance of storytelling. But humans? We invented stories! Stories involve heroes.
TWIST IMAGE | SUNDAY, AUGUST 11, 2013
[Marketing] When Fish Climb Trees And Other Stories With Avinash Kaushik
spent a few days in Silicon Valley this week. I was invited there to give the keynote address for Haystack Digital Marketing ''s Digital Summit At Mountain View , which took place at the Googleplex. Since I was in the neighborhood, I had to spend some quality time with a close friend and someone I consider to be one of the smartest minds in marketing today: Avinash Kaushik. Kaushik is the Digital Marketing Evangelist at Google and the bestselling author of Web Analytics - An Hour A Day and Web Analytics 2.0. content marketing. digital marketing. blogging.
IMAGINE YOUR REALITY | MONDAY, JUNE 28, 2010
[Marketing] How social media can differ from industry to industry
Share [link] John As you noted above, “Recently financial advisers have been given a go ahead of sorts to use social media. I believe you are referring to the issuance of FINRA 10-06, which liberalizes how money managers and advisors can use social media and networking to communicate with their prospects and customers. (A copy of FINRA 10-06 is available here @ [link] ) My colleagues and I are investment marketing professionals who have come to social media relatively recently. Some industries have stricter guidelines that need to be respected by the people in those industries.
WAXING UNLYRICAL | TUESDAY, JANUARY 4, 2011
[Marketing] How Pink Panties Heralded India's Social Media Movement
As the social web penetrates virgin markets, improvising on what is exclusively perceived as an urban commodity, the next big thing could well be the semi-urban populace. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. “User engagement is the buzzword just seeping its way through every CEO’s checklist. Awesome. Shall We Tweet?
KONO SOCIAL | FRIDAY, AUGUST 3, 2012
[Marketing] Use Offline Materials to Convert Customers into Fans & Followers
This is a great example by Crumbs Bake Shop of how a business can use OFFLINE marketing to get its customers to connect with them ONLINE. Couple this with a sticker near the entrance, “take one” cards in a display stand by the cash register, buttons pinned to all employees, and a staff that’s trained to encourage customers to join the conversation (and get exclusive deals) online, and your Social Media marketing will go to a whole new level! Social Media
TAYLOR MAREK | FRIDAY, JUNE 11, 2010
[Marketing] #107 Stop Spending Money, Promotion Techniques from the 2010 FIFA.
and Why Google Wave? (1) Real-time Twitter Feed Popular Posts How to write a Check (3540) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? No more dorm rooms for me, I’m heading to Taiwan in August! Enjoy this episode, feel free to leave comments! Links Mentioned: [link] [link] [link] [link] Finances: Stop Spending Money! Here are a couple tips: 1. Stop Buying Junk. 2.
SOSHABLE | MONDAY, JULY 15, 2013
[Marketing] Great Content 101
It’s probably been repeated more than a million times online among marketing blogs – our own blog might even account for about 25% of those. Creating quality, relatable, and shareable content with your audience online has transformed into the hallmark of so many modern digital marketing strategies. Whether it is based on inbound marketing, or just social media, there is a clear need for good content. Good content is what makes their marketing so effective, and makes them so successful. Read, evaluate, and leverage it for your own marketing needs.
DANNY BROWN | FRIDAY, MARCH 19, 2010
[Marketing] Taking Time Out for Health Reasons - Danny Brown
You might also like: Ten for 10 in 2010 – Blog Marketing Back to Business and Thank You Procrastination Is For Squares 114 voices - share yours! You are an important presence! -= Anna Barcelos´s most recent blog post.Five Confessions of an Integrated Marketing Communications Marketer =-. Michele Corona´s most recent blog post.Short Quiz to See if Social Media Marketing is Right for You? =-. Back to Business and Thank You - Connecting the dots from business to people with social media and community marketing says: April 22, 2010 at 6:09 pm [.] Enjoy this post?
CONVINCE & CONVERT | WEDNESDAY, AUGUST 3, 2011
[Marketing] The 3 Keys to Social Influence
moved out of that industry into digital marketing in 1994. Since then, I’ve owned several companies in the online marketing world, including an award-winning agency that I sold in 2005. love social because it’s the perfect combination of online marketing and retail politics. This is an interview I did with Klout for their Klout Stars series , where they ask “influencers about their background in social media. 1. How did you get started in social media? I was originally a political consultant, helping manage campaigns for Governor, U.S.
THE RELATIONSHIP ECONOMY | TUESDAY, JUNE 22, 2010
[Marketing] Advanced Social Risk Management
Expecting the market of humans enabled to say anything about anyone anywhere and anytime to not do stupid and risky things is like expecting the human race not to sin. Use of social media for various purposes is opening an ever-growing taxonomy of risk unexpected yet emerging as a new dynamic previously unknown. How will these risk be managed? Risk management practices are designed for controlling, transferring or mitigating risk using different approaches to a variety of organizational risk. We are all familiar with the results of not planning for potential risk, BP’s oil spill.
SIMON MAINWARING | FRIDAY, DECEMBER 30, 2011
[Marketing] Happy New Year from We First
strategy+business Best Marketing Book of 2011. What a year 2011 was! It was mad, fun, nerve-wracking, infuriating, surprising, depressing, stressful, joyous, exhausting, and more. So much sobering news around the world, so much painful, heartfelt transformation, so much optimism in the face of challenges by millions of people around the world. The year also saw the successful launch of the book, We First , for which I’m enormously grateful. Amazon Top Ten Business Books of 2011. Nominated for 800 CEO READ Best Book Awards 2011. This truly was a team effort.
TWIST IMAGE | SUNDAY, FEBRUARY 16, 2014
[Marketing] The Psychology Of Online Persuasion
She has a great podcast called, The Good, The Bad & The Dirty - Secret Psychology Of Persuasion along with her blog, The Web Psychologist and what she has to say should change the way you think about marketing, advertising and communications online. content marketing. digital marketing. marketing blogger. marketing podcast. Episode #397 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. What does it take to get a consumer to do something online? We can''t argue that we live in a world of brand saturation.
IMAGINE YOUR REALITY | TUESDAY, NOVEMBER 9, 2010
[Marketing] Why I give a lot information away for free
believe that giving some information away is a good way to share content with people that can benefit from it, and when I get the opportunity to do this with a site such as social informer, I can reach more people who will hopefully benefit from the content. I’m also a believer in content marketing, which means that giving some content away is a strategy that recognizes it’s important to show value in order to get people coming back for more. And with Social Media Informer, you get lots of value, not just from me, but other people as well.
SOCIALNOMICS | MONDAY, MARCH 11, 2013
[Marketing] How can Social Media be used in Education?
But, we are here, the world didn’t end, and businesses all around the globe are realising the infinite potential of social media. I’m making a prediction that in 5 years time 80% or more of schools, colleges and universities will be using social media as not just a marketing tool, but as an actual cog in the learning process of students. For Marketing Purpose. Do you remember when you first created your Facebook account? I remember asking my sister, “But what do I even say? Who cares what I’m doing?” ” Little did I know, everyone cares.
SPIN SUCKS | THURSDAY, AUGUST 27, 2015
[Marketing] Six Killer Employment Brand Strategies for Your Business
However, today’s markets demand a much more proactive approach. But what about those tough markets—the talent that’s especially tough for you to find? By Carol Scott. You’ve read the research and heard the buzz. We all know it: Killer employment branding is the wave of future. I t’s what you need to increase recruitment, find the highest-quality candidates, and even increase your profits. Employment Brand Strategies for Your Business. But…how do you make it happen? If you haven’t got much farther than spiffing up the HR section of your website, you’re not alone. Scary?
MINDJUMPERS | FRIDAY, NOVEMBER 25, 2011
[Marketing] How Tropicana Created A Facebook Campaign To Launch Twister
The challenge was to launch a new fruit drink in Argentina, with a lot of buzz, when, market was dominated by aerated drinks, alcoholic beverages and other fruit drinks. Tweet While surfing the web, I stumbled across an interesting campaign designed by BBDO Argentina for PepsiCo to launch Tropicana’s new drink Twister. Creative Concept: The campaign started in August 2011 with a series of videos featuring Mother Nature Panchamama and all her wisdom. She talks about a drink called Twister with perfect mix of water and juice, just like in fruits, which she recommends to everyone.
SPIN SUCKS | FRIDAY, JANUARY 27, 2012
[Marketing] #FollowFriday: Krista Giuffi
She has experience in journalism, public relations, corporate communication, and marketing communication. She has a weekly blog post called, “A Little Birdie Told Me,” in which she recaps PR, marketing, and social media news. I’m not going to pretend I remember how I met Krista Giuffi. think it was because she kindly linked to a Spin Sucks blog post on her blog, PR in Pink. And, like I do with anyone who is nice enough to link to us, I headed over to her blog house to check things out. When I got there, I discovered not only a smart communicator, but pink.
DIVA MARKETING BLOG | MONDAY, OCTOBER 17, 2011
[Marketing] News Flash - Innovative New Idea! Listen To Your Customers.
Recently I've been noticing more posts, tweets and social network updates by marketers who have had ah ha moments that customers hold the golden key to their business profitablity. Just for a giggle I dug out my dad's marketing research text book from the 1950's. Alevizos Marketing Research published 1959. . While traditonal market researchers may argue that these behind the curtain conversations are not scientific or statically valid, they do provide rich insights. Diva Marketing is part of an online influencer network for MSN Business on Main. responded.
SPIN SUCKS | TUESDAY, JULY 7, 2015
[Marketing] How Communicators Can Help Their Favorite Charities
Email marketing? By Robby Brumberg. like being involved in charities and helping folks in need as much as the next guy. Unfortunately, my skill set is pretty limited. lack a knack for building, fixing, programming, or organizing things. I’m mostly devoid of expertise that might make me useful in any sort of crisis situation. . While I’ll always be a bit envious of the world’s brave “ first responders ,” and those who are able to do and produce tangible things that directly save or improve lives, I do know storytellers can also do a world of good. . That’s a big deal! Proofreading?
WRITTENT BLOG | MONDAY, AUGUST 11, 2014
[Marketing] 9 Data-Driven Copywriting Tips
But today’s content marketers have an immense amount of information at their fingertips. Image source. Copywriting is creative work. If you’re not data-driven, you’re probably missing out on a wealth of information. Today, you’re in luck. We’ve scoured some of the most fascinating large-scale research projects, case studies, and other forms of intelligence.. The result is a totally-actionable list of copywriting tips that can make a real difference in how well your work performs. Check it out: 1. Use Peer Pressure. Use Pictures of Babies and Women.
BARE FEET STUDIOS | MONDAY, SEPTEMBER 10, 2012
[Marketing] The Next New Thing: Tapping into Quantum Energy to Support Your Business Goals
Though remember I was an aerobics instructor…not exactly the target market! sold a house on Oahu in March 2011, making a very large profit despite being in the so-called bottom of the market and having my first open house the day after the Japanese tsunami that literally had us very shook up here in Hawaii. Before I launch into a discussion of just what the heck is “The Next New Thing: Tapping into Quantum Energy to Support Your Business Goals” I want to set the framework for my life’s experience. Now we have the term: early adopter! But first!
DANNY BROWN | FRIDAY, OCTOBER 29, 2010
[Marketing] Hallowe’en or Social Media?
Think of the information available to let you target your marketing message. It’s Hallowe’en weekend. Time to spend with the family and act like kids in a candy store again, with dress-up, neighbourhood wanderings and scary movies. But did you know that Hallowe’en is one of the earliest pointers for social media as well? Check it out. Good Versus Bad. One of the earliest origins of the Hallowe’en celebration is a festival to ward off evil spirits. Before pumpkins became the symbol of Hallowe’en, turnips were carved instead. Apple Bobbing for Business.
TAYLOR MAREK | SUNDAY, MARCH 1, 2009
[Marketing] Twitter Updates for 2009-03-01
and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Looking forward to the tweets! and tonights show… # Oh wow, I did a search for Donald Trump on twitter, seems someone is holding it ransom for $100k Not Kidding! link] # Ha! found @JimJCramer. 150) I was bought by Mashable!
SMALL BUSINESS MAVERICKS | SUNDAY, AUGUST 21, 2011
[Marketing] The Importance Of Good Web Hosting
Businesses who make their first attempt to participate in online marketing often make the mistake of choosing the wrong hosting company. It’s easy to do. There are so many hosting companies offering services and so many different types of hosting services available that it can be overwhelming to some small business owners who just want a website for their business. While it can be tempting to find a local web host that will provide a place for your website, that could be a fatal mistake. The last thing you want for your business website is to experience frequent down times.
SOCIALFISH | THURSDAY, JULY 19, 2012
[Marketing] How To Use Pinterest to Advance Your Organization
It offers some distinct advantages over other social media platforms such as Facebook and Twitter that can be a powerful way to augment your organization’s community outreach and inbound marketing. We kicked off our Think Tank Summer E-learning Series with a webinar presented by Heidi Hancock, CFRE & David Svet from Mosaic Non-Profit Development on Pinterest for nonprofits. Here’s a rundown for you from the presenters, with additional answers to the questions asked during the webinar. Get the recording here. —————-. Q&A. Is this true?
KIKOLANI | FRIDAY, APRIL 13, 2012
[Marketing] Fetching Friday – Resources Mashup & My Arizona
Why Marketers Should Invest in Visual Content Creation – Learn why visual content is a critical part of your content creation strategy. How to Track, Analyze, and Improve Your SEO Strategy – Learn how you can make actionable improvements to your SEO strategy by looking at your marketing analytics. Famous Bloggers and Internet Marketers Facebook Timeline Images – I thought it would be a cool idea to feature some of the top names in the industry and see what pictures they are using for their Facebook accounts. The Resources Mashup. Blogging / Writing.