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  • TAYLOR MAREK  |  TUESDAY, MARCH 3, 2009
    [Marketing] Today is Square Root Day
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Today is Square Root Day March 3, 2009 by Taylor Marek Huh? What’s this you say? Interesting eh?
  • TAYLOR MAREK  |  SATURDAY, JUNE 13, 2009
    [Marketing] The Day the Media Died
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Actually, it was more of a reminder, but lets continue. For  me, the year old media died was 2007. Do you see how powerful this movement is? Do you see the seismic shifts this is having across the globe, impacting every industry?
  • TAYLOR MAREK  |  SATURDAY, AUGUST 8, 2009
    [Marketing] #98: Economic Spending Tips, Derek Johnson, and VTechTV
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Sponsored by GoToMeeting, try it FREE for 30 days: [link] You heard right, this is the third year anniversary edition of the Taylor Marek Podcast. hope you are learning alot over all these years. Click here to cancel reply.
  • TAYLOR MAREK  |  FRIDAY, OCTOBER 2, 2009
    [Marketing] #104: Why I cut up my Credit Card, Do you love your Business?, and.
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me #104: Why I cut up my Credit Card, Do you love your Business?, and Why Google Wave? Let me know!
  • TAYLOR MAREK  |  SATURDAY, JANUARY 9, 2010
    [Marketing] What is the First Rule of Social Media?
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me What is the First Rule of Social Media? What youve just read are some insights hes gleaned so far.
  • TAYLOR MAREK  |  MONDAY, FEBRUARY 1, 2010
    [Marketing] Define: TIOTG
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Define: TIOTG February 1, 2010 by Taylor Marek This is my first attempt at defining an acronym of my own.
  • ENGAGING BRAND  |  THURSDAY, MAY 8, 2014
    [Marketing] 3 Way to Cope With the Bad Days at Work
    Keep something in reserve to cope with problems, be it financial, marketing, bad PR etc This is especially true with energy - remember sometimes you have to recognise when to give up a smaller battle to win the war. Business can be messy but there again life can be too.Just when you think things are going great then a large speed bump comes along to test your resolve. Life is like this and as much as we would love to sail through a happy trouble free life, we know life isn''t like that. We can prepare ourselves yet often this is put off until tomorrow. Dad always taught me to look ahead.
  • SOCIAL MARKETING FORUM  |  THURSDAY, NOVEMBER 25, 2010
    [Marketing] Listen to Your Super-Consumers and Engage the Engaged to Grow Sales
    Social media marketing is, among many other things, about dialogues with people. Many marketers forget that behind all their social media connections, there are real people. Certainly from a marketing perspective, you don’t need relationships with everyone: with the people that matter to you and the people that show you that you matter to them.The most engaged followers and fans, just like you listen especially to your most engaged customers. Tags: B2C marketing CRM brand advocates customer loyalty And sometimes they become relationships. Talk to them.
  • TREY PENNINGTON  |  SUNDAY, AUGUST 15, 2010
    [Marketing] Knowledge is not power
    blog comments powered by Disqus Previous post: How to influence people Next post: Reciprocal Altruism: P&G’s secret marketing sauce? Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ Knowledge is not power by trey on August 15, 2010 Listened to a little Napoleon Hill during my walk this morning. Heard him say something a bit shocking: “Knowledge is not power. It is only potential power.&# We’re deep into what is frequently called the Information Age. That’s not me. Thanks.
  • DANNY BROWN  |  WEDNESDAY, AUGUST 18, 2010
    [Marketing] Why You Don't Need to Blog Daily - Danny Brown
    guess the most important thing really is: "What does the market want?"My Im not bashful that my blog is an extension of the marketing for my BUSINESS, so I TRY to write as much for potential clients as I do myself, readers. I am shy about promoting myself, pimping my own blog (did it here ;-) and tweeting myself. Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Why You Don’t Need to Blog Daily August 18, 2010 87 voices share yours! Others will say once a week. Not necessarily.
  • SOCIALNOMICS  |  MONDAY, SEPTEMBER 17, 2012
    [Marketing] How Your Business can Benefit from RealTime Ads
    If you’re a marketer who wants to make sure that you deliver ads like these to consumers, getting them to the right people at the right time, then you should know that this is something you can’t do by yourself. Keybroker’s RealTime Ads system is the perfect way to close the deal as an online marketer. How Your Business can Benefit from RealTime Ads. Have you ever noticed that some ads on Google seem to contain details about the product advertised that would be impossible to keep relevant on a day-to-day basis? Well, it’s not just some fluke or coincidence. Enter RealTime Ads.
  • CHRIS BROGAN  |  WEDNESDAY, AUGUST 17, 2011
    [Marketing] Writing a Book – Making Money
    Writing a Book – Marketing And Promotion. You don’t get all that rich writing books, unless you’re James Patterson or Stephen King or that marketing guy who made 7 figures selling ebooks through the Kindle store and will gladly sell you his secret to selling you ebooks. Please applaud at my math skills- I’m a marketer). And thus, when CEOs wander into this or that store, or their marketing nerd employee (was that you?) MMMMMMMM, money. How do you make money writing a book? Earlier posts in this series: Writing a Book – Finding Time.
  • PROBLOGGER  |  FRIDAY, OCTOBER 11, 2013
    [Marketing] A 10 Step Guide to Becoming a Better Blogger – Starting Today
    Don’t forget your marketing. Marketing your blog is essential if you want to attract new readers. This is a guest contribution by Adam Smith. If you are reading this post, I am guessing that you have a blog and at least a few social media accounts or you are just starting out and have a interest in blogging. Right? Instead of trying things out at first, guessing, hitting a wall and then becoming discouraged, this post is a ten step guide to becoming a better blogger than you are right now. Prepare a plan. Is your blog development planned? Focus on your content. SEO matters.
  • CONVINCE & CONVERT  |  WEDNESDAY, MARCH 9, 2011
    [Marketing] Are You Keeping Your Social Antenna Up?
    But, that rapidity also creates unprecedented opportunities for marketers with their antenna up, scanning the real-time horizon for a chance to make a difference. Sure, the instantaneous nature of the social Web can create business crises faster than you can say “Tiger Blood&# and “Kenneth Cole is an Oaf&#. George Jordan, the General Manager at Hotel Felix in Chicago is all about the antenna. The guy is practically an ant. 41 rooms were booked almost instantly. This is The NOW Revolution in action. Thanks to hotelinteractive.com for their initial coverage of this story).
  • WEB METRICS GURU  |  WEDNESDAY, AUGUST 15, 2012
    [Marketing] Don’t want to be hypocritical, but I didn’t mind my Klout Score going up 14 points – Web Journal – August 7 – 15th, 2012,
    Sounds like the same argument Google uses to find people who are doing too much “SEO” Redpepper’s Facedeals Combines Facebook Check-Ins, Facial Recognition, Cameras – I know this got a lot of negative attention but the concept is actually part of what Marketers, paradoxically, are asking for, and that I talk about in my Ultraviolet Data paper. Source:   [link]. The upcoming “moments” feature might be really helpful, because at least then you can see some of what Klout is basing it’s scoring on (how it weights your activities). Today. See Video below.
  • TWITIP  |  THURSDAY, JANUARY 21, 2010
    [Marketing] 5 Naming Tips For Your New Twitter Account
    The name of a famous medicinal tea company means “(s)he uses drugs&# in Italian: needless to say, no market in Italy! Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Daniele Virgillito @Linguick Daniele is the creator of Linguick, spreading news, tips and curiosities about language. Tweet him, and he will make up a name for you! Naming Tips For Your New Twitter Account 20 The web is full of “naming gurus&# selling names to big companies for thousands of dollars.
  • CHRIS BROGAN  |  WEDNESDAY, AUGUST 21, 2013
    [Marketing] Ideas Require Application
    ” I then say, “if you’re a marketer, how do you apply this to your product or service?” For instance, in thinking through how this concept of referral based marketing could be applied to a lawn care company, I thought about targets. I find that people come up with ideas all the time, mint them, and then post them out there for people to consider. Take my idea of the new cities of the web. It’s interesting to consider. For instance, if you’re selling insurance or lawn care products, what will you do with this information? “And Then What?”
  • KIKOLANI  |  WEDNESDAY, JUNE 9, 2010
    [Marketing] The Future of Mobile Social Networking
    This is a guest post by Zack Hanebrink , an online marketing professional guest posting on behalf of Zerista, provider of services to help you build your own mobile community app for your community. It is safe to say that social networking has gone mainstream and is here to stay. There are only 3 countries on the planet that have a higher population than Facebook has users which proves the overall popularity of social media. That being said, where is social networking heading? Increased Usage and Popularity. Personalization. Social media is getting more and more targeted. Business.
  • DANNY BROWN  |  SUNDAY, SEPTEMBER 12, 2010
    [Marketing] Facebook Loves Porn, Hates Health Advice - Danny Brown
    Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Facebook Loves Porn, Hates Health Advice September 12, 2010 14 voices share yours! Share 2 saves Yep, hands up, that’s a bit of a link-bait title. But I make no bones about it, after reading an article in the Toronto Star today on how Facebook is saying no to a testicular cancer ad by Toronto Public Health for being too “threatening&#. The ad in question is the one at the top of this post (or a version of it). Seems a great ad, no? Enjoy this post?
  • PROBLOGGER  |  SUNDAY, SEPTEMBER 7, 2014
    [Marketing] The 5 Step Voyage of Creating Awesome Content
    This article will give a full look at how to encourage and capture readership, optimize for action and engagement, and get the most out of your content – the full gamut of content marketing best practice. I’ll refocus you on the five steps that you need to take to create interesting content that get shares, comments, engagement and loyal readers as well as content that generates leads. More often than not they’re disappointed (as your “10 Marketing Best Practices You Haven’t Seen Before” article is a blatant lie). Image via Flickr user na.harii. How do you do [Activity]?
  • TWIST IMAGE  |  TUESDAY, JULY 22, 2014
    [Marketing] Are Your Customers Frozen? Let It Go!
    It makes the world of branding, marketing, advertising and communications that much more challenging. good chunk of my time was spent on the Google campus with Avinash Kaushik (Google''s Digital Marketing Evangelist, bestselling author of Web Analytics - An Hour A Day and Web Analytics 2.0 ). Because, we know digital marketing. We know all about consumers who have bought from a brand once, and then never again, but are bombarded with marketing spam to move a needle, because they are considered a customer (hey! digital marketing. marketing spam. Right?
  • LOUIS GRAY  |  SUNDAY, DECEMBER 19, 2010
    [Marketing] NOOKColor Combines Specialization, Potential & Android
    Amazon's Kindle epitomizes the market, while the NOOKColor is B&N's second go at it, after their first generation black and white device claimed 20% share. But the NOOKColor hits a very interesting middle point of being impressively designed for reading, while building on extras in the background that actually make the device have incredible potential - including apps from their specialized market, and a real Web browser that can tackle even the oddest of page layouts, thanks to its Android core. Electronic book readers are not new, of course. nice twist.
  • WAXING UNLYRICAL  |  TUESDAY, JANUARY 29, 2013
    [Marketing] #measurePR: Measuring the Networked Nonprofit with Beth Kanter
    It will be on Tuesday, Feb. 5, 12-1 pm ET, with Geoff Livingston , who recently co-authored Marketing in the Round with Gini Dietrich , is one of the forces behind the upcoming xPotomac  on Feb. 25 (disclosure: I am working with Geoff and Patrick Ashamalla on marketing the event, but also speaking there and think it will be dynamite). Despite a hectic travel schedule, and recovering from the ‘flu, she graciously agreed to visit with #measurePR. And so began one of the most fun chats I’ve ever moderated (and I’ve moderated a LOT!). measurePR Q1 A1 – p3.I
  • KIKOLANI  |  FRIDAY, AUGUST 10, 2012
    [Marketing] Fetching Fridays – Resources Mashup & Happy Little Clouds
    How to Find Your Target Audience – Find out who your target audience is for content marketing through your sales team, support department, and analytics. The A-to-Z Guide to Creating Marketable Web Pages – When you create web pages, you target online visitors, search engines and the business. This guide to creating marketable web pages can help. 19 Reasons You Should Include Visual Content in Your Marketing – Take a look at 19 statistics that make the case for including visual content in your marketing strategy. The Resources Mashup.
  • SOCIALNOMICS  |  WEDNESDAY, DECEMBER 17, 2014
    [Marketing] Social Media Monitoring: Know Your Customers AND Competitors
    We all know how influential social media marketing can be. Hashtags are valuable marketing tools. But to truly be successful, you must add some sleuthing to your campaign. Social media monitoring is one of the most often overlooked opportunities. Take the time to get to know your current customers, your prospective customers and your competitors. Doing it DIY Style. I’ve been reading tons of articles lately that feature cool apps, tools and programs that can make your spying easier and more efficient. So, I got in there and did it myself. And let me tell you. What I Learned.
  • THE MARKETING BLOG  |  WEDNESDAY, FEBRUARY 24, 2010
    [Marketing] Moving One Step Closer to Dream
    Operating from NCR, [India] Iffort is a fresh firm which would help businesses in the areas of Digital marketing, New Media & Web-strategy. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Certainly I have cherished every moment of it, as it is very rare to get such kind of experience. The decision was to move to the uncharted waters of Entrepreneurship. What does ‘Iffort’ mean? Pronunciation: ?i-ff-ort- Cheers!
  • SOCIALFISH  |  FRIDAY, OCTOBER 19, 2012
    [Marketing] How to go viral
    Rahul Vorha, CEO of Rapportive, has two awesome posts up on LinkedIn where he literally shows us the formula for going viral.  So next time your marketing or PR department says something stupid like “let’s make a viral video!” I won’t pretend to understand this, but if you’re into math, I bet you’ll love it. Howard Wahlberg, this one is for you!). ” you can show them the math and ask them to provide a predictive model for what they want to achieve – in fact they can experiment right here. How to Model Viral Growth: The Hybrid Model.
  • MINDJUMPERS  |  TUESDAY, SEPTEMBER 21, 2010
    [Marketing] Charity & Technology in the Online Universe
    Similar Posts: 5 Great Infographics About Social Media 3 Listings: How Marketers Use Social Media to Grow Their Business New Social Good on Social Media Campaign – World Without Torture Tags: charity , charity giving , Infographic , online donations , online spread , Social good , technology Posted in Social Media , Social Responsibility Leave a Reply Click here to cancel reply. Shane Snow, who is a writer and entrepreneur in New York City, and founder of the online printing site PrintingChoice.com has put together this infographic together with Mashable.
  • CONVINCE & CONVERT  |  FRIDAY, AUGUST 14, 2015
    [Marketing] What Would You Do for a Free Flight Upgrade?
    Get more content like this, plus the very BEST marketing education, totally free. What are people willing to do for a free flight upgrade? If Virgin Atlantic’s new social media campaign is any indication, the answer is a mix of weird, wonderful, and thoughtful offers. Inspired by customers’ frequent attempts at getting a free upgrade, the airline has launched the #BestRequest campaign in which customers who have a flight booked are eligible to get moved up to Premium Economy or First Class. Feeling inventive? People go to great lengths for an upgrade, what would you try? Free Hugs.
  • CONVERSTATIONS  |  SUNDAY, MAY 10, 2015
    [Marketing] Week in Review: Posts and LIFT Shares, May 3 – 9, 2015
    20 Visual Marketing Strategies To Help You Propel Your Brand Online. THINK : What Making the Bed Can Teach You About Marketing Strategy. Week in Review  May 3 – 9, 2015: Posts and Podcasts from  ConverStations , Armchair Articulations , and LIFT resources shared on Twitter ( @mikesansone ): This Week on ConverStations. METHOD: Before Following on Twitter. Why Repetition Works: 10 Reasons to Repeat Good Content. Small Forward Movements. Businesses You Should Be Following on Facebook. How Small Businesses Can Save Money. Lots of How in LIFT Clips 05/09/15.
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, AUGUST 26, 2010
    [Marketing] The Social Business Canvas
    In the end everything passed on to everyone is suppose to produce something valuable and desirable for a market to consume. The crowds now share the fallacy of these constraints with friends, associates, competitors and the entire market. They were designed and tasked, not with reinforcing market forces, but with supplanting and even resisting the market. Many organizations ask “ what can we do with social technology ?&#. The most valuable answers come from thinking beyond existing usage and creating a canvas of possibilities. What Is In The Up Stream? Get it?
  • VIPER CHILL  |  WEDNESDAY, JUNE 22, 2011
    [Marketing] Saying Goodbye to $5,000/m (& a Tiny Personal Update)
    It’s a nice amount of income to be making with very little marketing effort on my part (besides ViperChill itself) but I do have my reasons. If you haven’t noticed from the amount of 4,000+ word articles I write, I want to keep the signal to noise ratio on this blog hugely in favour of signal. So, please understand that I don’t really like doing these little announcements as there’s not much you can get from them. I’ll get to the point… On Sunday I’m saying goodbye to the $5,000+ I make each month from selling Cloud Living. Social Media
  • ENGAGING BRAND  |  FRIDAY, NOVEMBER 1, 2013
    [Marketing] Isn't New Capitalism We Seek - Old Capitalism?
    People talk about a new kind of capitalism.in a sense it is going back to what capitalism was supposed to be about.opening up markets to make consumers the deciding factor as to whether companies succeed.and success is achieved by providing value that is recognised by the consumer. Whenever you turn on the news there seems to be a politician showing what a family orientated guy they are.and normally it is guy! In this social age though I believe to show leadership potential it is not a photoshoot with the family that shows you as ''one of the people'', it is about connection.
  • CREATIVE RAMBLINGS  |  TUESDAY, AUGUST 9, 2011
    [Marketing] Interview with entrepreneur Jason Hill, CEO of Music Money Mixtapes – part 2
    But marketing on facebook is a whole. To read part 1, click here. Cendrine Marrouat: Twitter, Facebook, LinkedIn or Google+? And why? Jason Hill: My first love is Twitter, it’s a different breed of people.  Facebook, I hate but I have occasionally been asked to set up fan pages and that sort of thing, so we co-exist. Facebook For Independent Artists interview LinkedIn Twitter canada DJ Bankrupt independent artists Jason Hill social media
  • SOCIALNOMICS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Marketing] Create Shareable Social Media Images with These Three Tools
    It doesn’t take hours spent with advanced software to customize a marketable image. The result is a successful marketing strategy simply made through screen-capture software. With a little creativity, you could market just about anything. Did you know that creating your own shareable images can be as easy as a few clicks? Many screen-capture tools are free, simple to use, and store your images for future uploads. These tools below are just some screenshot software that users have called uncomplicated and speedy. ShareX. LightShot  . and a caption between them. Snagit.
  • TWIST IMAGE  |  FRIDAY, JUNE 5, 2015
    [Marketing] Disclosure. This Is A Disclosure.
    There should be concern, thought and care given to marketing programs that are using influencers (or even regular consumers) to speak, share or boost something online. content marketing. marketing program. #Client. How often are you trolling the social media feeds and you see some kind of post about how great something is, or why you may want to check something out? It sounds encouraging. It's exciting. You click the link. Suddenly, you're immersed in a form of content, and your mind begins to wander back to the person who told you all about this experience. advertising.
  • SOCIALFISH  |  WEDNESDAY, MARCH 30, 2011
    [Marketing] Open Community Case Study – Empowering the Periphery
    In a smart marketing move, the scheduler also shows other association products that match attendee interests. This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.  If you have a case study to share, from the angle of any of the “big ideas” in our little book, please contact us. Community: American Library Association. Facebook.
  • SOCIALFISH  |  WEDNESDAY, MARCH 30, 2011
    [Marketing] Open Community Case Study – American Library Association
    In a smart marketing move, the scheduler also shows other association products that match attendee interests. This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.  If you have a case study to share, from the angle of any of the “big ideas” in our little book, please contact us. Community: American Library Association. Facebook.
  • PROBLOGGER  |  FRIDAY, JUNE 22, 2012
    [Marketing] SEO Your YouTube Videos in 10 Steps
    Deepak blogs about video marketing for bloggers at VideoMarketing.net. You can grab his 14 day free video training program on video marketing from this page. This guest post is by Deepak of VideoMarketing.net. In this article we are going to have a look at the various strategies and tactics that will help you rank your YouTube videos inside the YouTube video search engine. ” Just like infographics, infomovies are articles in the form of a video. Infomovies usually include slides accompanied by text and images, and a voiceover too. Use a suitable video filename. ” 8.
  • CONVINCE & CONVERT  |  WEDNESDAY, AUGUST 21, 2013
    [Marketing] 4 Plausible Reasons Bezos Bought Washington Post
    Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Plausible Reasons Bezos Bought Washington Post is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. In this weirdly bandwidth-deficient edition of The Baer Facts, I talk with  Kyle Lacy  of  ExactTarget  about Jeff Bezos (of Amazon.com) purchasing the Washington Post for $250 million, and what the possible motivations for such a seemingly counter-intuitive purchase might be. Freaky. And awesome.
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, JANUARY 29, 2012
    [Marketing] Google+ Growing With The Times – Are You Badged Yet?
    There are some marketers that are quite sensitive when it comes to any foray into social media by Google. As a marketing tool, website owners have nothing to lose by including a badge on their sites. When it comes to marketing , you need to use every tool that adds to your website’s exposure. Google doesn’t have a great record for long term support of projects if they don’t grab everyone’s attention immediately, so there is a little resistance to Google+. These changes include: the ability to configure a badge to a suitable width.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Marketing] Facebook Is Giving Away $10 Million
    Facebook wants to encourage small business owners to advertising using Facebook Marketing Solutions. Since Google AdWords has pretty much dominated Web advertising for almost a decade, Facebook is looking to get a piece of that action, and more than any other company they are poised to take a big bite out of Google’s chunk of the market. So if Facebook can convince you to at least give Facebook Marketing Solutions a try, then maybe – just MAYBE – you’ll do well enough to keep advertising. How are they going to do that? Here’s a test.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, SEPTEMBER 9, 2011
    [Marketing] Is Exact Match Anchor Text Important?
    The idea is that partial match anchor text will be the way search marketers build links in the future. thought the best search engine marketers were already doing that. The question for search marketers, really, is this: To what degree will anchor text be important for SEO going into the future. SEOmoz used its Whiteboard Friday column this week to talk about the demise of exact match anchor text. I’m just curious if anyone else has thought about this. But maybe not. Google has emphasized anchor text as a key ranking factor for years. Any ideas?
  • DIVA MARKETING BLOG  |  TUESDAY, MAY 26, 2009
    [Marketing] Atlanta Women In Social Media Marketing_1
    However it became crystal clear that although Diva Marketing celebrated its 5th blog-birthday my social media network is more global than local. What is happening in Atlanta social media marketing? Where are the Atlanta women in social media marketing? " A few months back BBF Dan Greenfield suggested that I interview the women in Atlanta who are involved in social media marketing. why not create a resource list that highlights the women in Atlanta who are working in social media marketing? What does social media marketing mean to you?   2.
  • KIKOLANI  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Marketing] How Any Blogger Can Become an Authoritative Blogger
    How to Become a Local Business Marketing Expert as a Blogger. This is a guest post by Rich Gorman. One of the most fascinating facets of the blogging community is how there are so many different bloggers, blogging for such different reasons. Some folks sign up for a free WordPress or Blogger account and start firing away, simply for purposes of creativity or self-expression. And then there are others who become bloggers of authority, esteemed within the industry, wildly successful on the back of their blogging efforts. Your Content is Key. Design Matters. Beyond Your Blog. Related Posts.
  • SPIN SUCKS  |  MONDAY, JUNE 1, 2015
    [Marketing] No Spin Sucks Today
    by biggreenpen Related Stories Five Tips for Effective Marketing Collateral How to Write Like an IDIOT The 2015 Summer Reading List. By Gini Dietrich. There is a slight issue with my writing at 5:00 every morning: When I’m sick, there isn’t a blog post to run. Typically I’d have a post I could repurpose from another website, but I’ve been traveling every weekday for more than a month and haven’t done any writing for anyone. All of this to say, I guess I’m human after all, which is super disappointing to learn about yourself!
  • CHRIS BROGAN  |  THURSDAY, SEPTEMBER 23, 2010
    [Marketing] Improve Your Pitch’s Chance of Survival
    write about human business and how things can work or not work for sustainable, relationship-minded business. I don’t write about software unless it’s in the context of human business or marketing. Tags: communication marketing We’re all in a rush. Sometimes, this translates into our attempts at human communication. At the same time, we’re all overwhelmed and have way too many things vying for our attention. This is the perfect storm of ways not to be seen. The RIGHT Influencers. I’m lucky enough to have a large audience. Read their last 10 posts.
  • DREW'S MARKETING MINUTE  |  TUESDAY, JANUARY 3, 2012
    [Marketing] Mitt Romney is getting tired (or lazy) in Iowa!
    The marketing message is pretty clear here. This upcoming Presidential election will be my daughter’s first opportunity to vote. Combine that with the fact that we live in Iowa, the caucus is upon us and she’s a registered Independent and you can only imagine the flood of mail and calls she’s received leading up to the caucus. You know what all the candidates are thinking… fresh meat! So I was a little surprised and appalled at what front runner Mitt Romney sent her late last week. The front of Mitt’s postcard to my daughter. Shame on you Mitt.
  • CONVINCE & CONVERT  |  TUESDAY, OCTOBER 12, 2010
    [Marketing] How Size Matters in the Social Media ROI Debate
    And the only brands that can accept that are likely to be big ones with multi-platform marketing budgets. With mid-level brands the debate becomes more acute because the marketing budget is more thinly spread. Understanding this equation goes to the very heart of modern marketing, not merely within social media but across the entire spectrum of marketing disciplines. Find a way to measure and assess marketing responses that’s right for the channel you’re using – and stick with it. Small Business: No Marketing Budget = No Brainer.
  • PUSHING SOCIAL  |  THURSDAY, AUGUST 26, 2010
    [Marketing] Why You Must Write Your Boogie Man Post
    Thanks My recent post 11 Online Business Lessons from Jungfrau Mountain Reply Cancel reply Leave a Comment { 4 trackbacks } Storytelling Novelists, Digital, Story Labs, Social, Marketing, Boogie Man & More Freelancing Links You Can Shake a Stick At - The Freelance Rant Sex, Marriage, and “The Boogie Man&# « Fatherhood Factor The Boogie Man Post | Matt Shaw's Open-Source Marketing Blog Previous post: #3: Fascination Power Blogging with ALARM! Share Email This My 3 year old swears a monster lives in his bottom dresser drawer.  Here’s another way to look at it.
  • THE WAY OF THE WEB  |  WEDNESDAY, MAY 4, 2011
    [Marketing] The best productivity tip you’ll ever get…
    And it’s certainly working for me – whether it’s writing down the initial outline or draft of a marketing strategy, tackling the admin side of business, or even getting blog posts published! But it’s still down to me to get that assistance sorted and make the decisions, and it’s down to me to understand enough about each subject to judge whether I’ve gone with the right people. And that means overcoming the force of resistance. But just by getting started, you’ll be much closer to finishing it, and moving onto the next thing!
  • CONVERSTATIONS  |  MONDAY, FEBRUARY 24, 2014
    [Marketing] Content Syndication: The Art of Effectively Using Existing Content
    She has years of experience in working closely with online businesses, helping them refine their marketing strategy through optimum use of content. Written by Jessica Davis of Godot Media. Many companies and content creators do produce great content, but no one gets to see it. This is because they are unable to get their content out because they are not well known or their content does not appear prominently on search results. All the effort and skill involved in creating great content – articles, blog posts, videos, songs, slides, infographics, etc. What is content syndication?
  • DIRECT MARKETING OBSERVATIONS  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] 5 Reasons Why Social Media is so Explosive
    Given that we have been punked by the dry erase girl it has become apparent to me a few things about our new social transparent world and why marketers want to tap it. We love to share stories where good triumphs over evil. We love to talk and tell others about train wrecks for companies and people. We can be easily punked. We love watching video -and then sharing it-it takes no effort, none. zilch.zero. We are suckers for top ten lists. know there are more, but these were the first 5 that came to mind.
  • SOCIALNOMICS  |  FRIDAY, MAY 8, 2015
    [Marketing] Facebook Launches In-App Purchase Install Ads
    The result is a powerful new tool for direct marketers that sell products and services through apps. Direct marketing is popular on the web where users can see an ad for a specific product and quickly open it in a new browser tab to make a purchase. Facebook is now letting deep linking handle that last chore instead, which could increase conversion rates to the point that app install ads and direct marketing can be one and the same. call these “in-app purchase install ads”, and they could help Facebook blow past the $3.32 billion in ad revenue it earned last quarter.
  • SIMON MAINWARING  |  WEDNESDAY, OCTOBER 13, 2010
    [Marketing] Why brands pit one audience against another and lose both
    Done well, however, not only are your marketing dollars better spent, but the company will enjoy all the HR efficiencies of a company whose employees know what the company stands for and why. Instead brands should be their own compass and elevate their audiences in their marketing. Otherwise you’ll soon be spending all your marketing dollars  to win them back. There must be something about advertising to guys that makes top brands do strange things. Their site invites men to date three half-dressed dressed women at a time and get them to do what they desire.
  • FEVER BEE  |  THURSDAY, DECEMBER 8, 2011
    [Marketing] The Evolution Of A Big Community Launch
    It quickly became another short-term marketing effort. In August 2008, Dell launched Digital Nomads. community for people that work from anywhere. It was widely hailed as brilliant. It was a perfect fit for their lattitude range of laptops. It gained coverage in numerous publications both online and offline. number of A-List bloggers were involved;  John Jantsch , Chris Brogan , Shel Holtz , Hugh Macleod , Andy Sernovitz  etc. In October, activity remained high. It was getting coverage. Content was produced on a regular basis. People were joining and participating. 
  • TWIST IMAGE  |  TUESDAY, AUGUST 30, 2011
    [Marketing] Apple Turns Its i To Television
    Apple proved that there was a huge market for this type of tablet device and you can imagine what a sixty-four inch version might look like (push that further and imagine using your iPad or iPhone as the remote control to flick content on to the screen). Apple has already had Apple TV in market since 2006, but the second generation (which came out in September 2010) has already begun the true fusion of online content with our television screens. Are you paying attention to Apple 's next move? Yes, the line between resolution quality of print and screen has happened. Steve. apple.
  • SOCIAL MEDIA CITIZENS  |  MONDAY, APRIL 12, 2010
    [Marketing] What the Priests and Social Media Citizens Have in Common?
    Previous Entry: Generation Y says “Yes” to the Convergence of Email and Social Media Next Entry: Promoted Tweets: the Marketing Industry Insights Posted in Community Management Tags: common Community Management priests religion social media citizens You can follow any responses to this entry through the RSS 2.0 Advertisement blog comments powered by Disqus Top Videos Previous Entry Generation Y says “Yes” to the Convergence of Email and Social Media Next Entry Promoted Tweets: the Marketing Industry Insights SMC QUOTE “.As powerful as it is, technology is just an enabler.
  • PROBLOGGER  |  MONDAY, SEPTEMBER 26, 2011
    [Marketing] 7 Powerful Reasons Why Companies Will Pay for You to Blog
    Bloggers worldwide are proving to be fierce competition for mainstream media, as companies decide how to get the best return on investment for their marketing buck. Your audience is a profitable niche market. Companies always want to know where their target market is hanging out and get in front of them. This is valuable in the eyes of a potential marketer, because an active community gives the company a way to evaluate and measure a campaign’s success. This guest post is by Lina Nguyen of Words That Influence. How do you know if your niche is profitable? Reach:  .
  • GREG VERDINO  |  MONDAY, SEPTEMBER 14, 2009
    [Marketing] What Do Chaos, AT&T, MTV and Oral-B Have in Common?
    Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « Win an insiders view of Living in HD and some great gear too | Main | Social media marketers are a shallow bunch » What Do Chaos, AT&T, MTV and Oral-B Have in Common? This blog looks at trends in media and marketing, as these industries grapple with the changes being brought on by disruptive technologies, new business imperatives and the rise of the empowered consumer. You will be after Aug 12.
  • SHERRILYNNE STARKIE  |  SATURDAY, FEBRUARY 28, 2015
    [Marketing] Storytelling: how to for businesses
    Related posts: Writing tricks for content marketers. ‘Storytelling is the conveying of events in words, and images, often by improvisation or embellishment,’ according to Wikipedia. It’s true that storytelling has been a crucial part of human life since man lived in caves.A good story will be passed along from person to person, and with every telling, a new connection is formed. And that’s why storytelling is so important in business. Stories draw people together, create community and build consensus, trust and loyalty. Sometimes it’s a sale, but not usually.
  • TRADESMEN INSIGHTS  |  THURSDAY, APRIL 17, 2014
    [Marketing] 8 Tips for Media Interviews
    Your marketing communications firm has these relationships and can facilitate the media interviews with your company spokesperson. 1. Today we have a blog post from Rosemarie Ascherl, PR Foreman at Sonnhalter, discussing tips for successful media interviews. Do you ever pick up an industry trade journal and wonder why your company’s perspective hasn’t been included? Editors often rely on “round-up” articles, which entail interviewing several manufacturers’ spokespeople to develop an industry trend story. Once an interview is scheduled, what do you need to do? Be honest.
  • SHIFT DIGITAL  |  TUESDAY, JUNE 12, 2012
    [Marketing] Pining Your Hopes On Social Media
    It’s not enough in today’s culturally and socially aware market to provide customers in the QSR industry with a superior product; they want more. This is the second post in a series of posts dedicated to the Quick Service Industry (QSR).  I previously wrote about  5 excellent reasons to get on board with franchising in 2012. Today, Today, I’m discussing pinning your hopes on social media. Enjoy! . Consumers in today’s day and age want deals, coupons, and they want the best possible product for the least amount of money they can possibly spend.
  • SOCIALNOMICS  |  TUESDAY, NOVEMBER 3, 2015
    [Marketing] 5 Proven Techniques to Use Social Media as a Network
    However, most of the marketers and social media experts ignore its amazing high networking ROI and this is especially true for those individuals who usually stay away from crowded professional gatherings. The importance of social media as an effective tool for building brand name, increasing sales and boosting engagements is discussed on regular basis. If you are one of those who fail to increase ROI with social media, you can use top five tips to take maximum advantage of SM strategies. 1: Interview Industry Leaders. Everyone wants to be appreciated especially if it is publicly.
  • IDACONCPTS  |  THURSDAY, FEBRUARY 24, 2011
    [Marketing] Be Creative with your Job Hunting and Get Hired Now
    The global economic recovery is on track, with many developing economy hotspots firing around the world, but unfortunately the job market is still bleak for many countries. Here are some creative ways of competing on the job front in today’s tough market. #1 – Social networking. But the reality is that the current job market is flooded with more candidates than there are positions available. So rather than trying to mold yourself to fit the job description, make sure that you highlight your best attributes. #5 – Check the stock market. Tweet This!
  • THE WAY OF THE WEB  |  FRIDAY, NOVEMBER 29, 2013
    [Marketing] Jigoshop Black Friday Sale: 50% off WordPress eCommerce software
    You’ve got until 9am GMT on Saturday, November 30th to complete your purchase with the discount code ‘ blackfriday2013 ‘ And if you need any help, or you want to improve the marketing of your Jigoshop website, we can help ! Jigoshop is a free, open-source WordPress eCommerce platform which has been available for around two years now, allowing you to set up an online store quickly and easily on any self-hosted WordPress installation. They’re been a client since originally launching, and are now used by tens of thousands of businesses around the world.
  • CHRIS BROGAN  |  TUESDAY, MAY 22, 2012
    [Marketing] Why Trust Agents Did So Well
    just finished watching this video, “Scamworld,” which goes with this huge post about bad internet marketing, false schemes, and all kinds of deception. respect and admire Danny a lot, and when he puts his thoughts onto something fiery like the world of internet marketing, I listen. make the same mistake that most marketers (most PEOPLE) do: I believe that the way I think is the way you think. I’m not fond of bragging. Though I can be as prideful as anyone, I just don’t see the point in it. Click Here. Why Trust Agents Did So Well. love business.
  • SOCIALNOMICS  |  THURSDAY, OCTOBER 18, 2012
    [Marketing] Takeaways from Vocus’ SMB social media survey: Success, but room for improvement
    Duct Tape Marketing partnered with Vocus , a provider of cloud-based marketing and PR software, to conduct a survey of 400 marketing SMB decision-makers. Contrary to the popular belief that social media is a “free” form of marketing, SMBs spend an average of $845/month and 25% or more of their marketing efforts on social media. Out of the resources dedicated to social, push marketing currently holds the greatest share of brands’ effort, with 90% of brands sharing company and product news and 80% promoting posted content. How are SMBs using social media?
  • DREW'S MARKETING MINUTE  |  TUESDAY, JANUARY 27, 2015
    [Marketing] Could you have zombie loyalists?
    appeared first on Drew's Marketing Minute. Peter Shankman’s new book Zombie Loyalists — Using Great Customer Service to Create Rabid Fans  comes out today and I’m looking forward to reading it on the plane tonight! If you aren’t familiar with Peter, he’s best known for founding Help a Reporter Out , which changed how journalists and sources interact around the world. This new book is his fourth, and is the follow-up to his best-seller,  Nice Companies Finish First. He blogs at  Shankman.com , and tweets random hilarity at @petershankman. Books
  • PAMORAMA  |  MONDAY, DECEMBER 28, 2009
    [Marketing] Advertisers Embrace Facebook, Other Social Networks
    pamorama marketing, life, social media Home About Bookshelf Links Contact Advertisers Embrace Facebook, Other Social Networks by Pam Dyer on December 28, 2009 Share Social ad spending will become a higher priority in 2010, with the combination of mobile and social advertising generating more opportunities for advertisers to reach their target markets for branding and engagement. Instead, they will look to increase the impact of their social network presence by linking it to other marketing initiatives, both online and offline. and in many other countries. Raidious [.]
  • DIRECT MARKETING OBSERVATIONS  |  WEDNESDAY, AUGUST 17, 2011
    [Marketing] The Uphill Battle of Social Media Buy In
    This is the uphill battle that all consultants, marketers, and marcomm people are facing. If you talk at any length to any large corporations these days, they are all excited about the possibilities that social media might bring to their organizations, except that they are scared to death of the risks that social presents. Does anyone remember this? That looming Fortune 500 question, and it’s a valid one of- “How are you going to prevent our employees from doing something as stupid as these two did at Dominos ?&#. Cisco is a good example of a company doing it the right way.
  • SOCIALNOMICS  |  MONDAY, NOVEMBER 9, 2015
    [Marketing] 9 Hidden Social Media Features to Help Your Business Succeed
    For example, if you run a marketing firm, featuring a client’s Twitter feed on your website may be an up-sell option. As the manager of social media accounts, you are surely a whiz at all things Facebook, Twitter, Instagram and even the newest flavor of the week. Unless you dig really deep, however, you may be missing out on some key features that can make life easier for you and for the success of your business as a whole. There are many hidden features out there on all of the different social networks that are not advertised or have not been popularized. Facebook’s ‘Other’ Inbox.
  • PROBLOGGER  |  WEDNESDAY, APRIL 25, 2012
    [Marketing] What’s the Best Type of Affiliate Site? [Case Study]
    This guest post is by Anshul Dayal of Nichsense Niche Marketing. Once upon a time, making money with affiliate marketing and AdSense was a question of following this step-by step recipe (circa 2009): Find a product to promote on Clickbank or other affiliate networks. Sound familiar? I can certainly relate to that, as I have built such sites during the early phases of my internet marketing endeavours. Over the years, many marketers have realized the power that exact-match domains have held with search engines like Google, and were heavily exploited for affiliate-type sites.
  • SOCIALNOMICS  |  WEDNESDAY, JANUARY 20, 2016
    [Marketing] The Simplest Communication with Online Technology
    Understanding your market is no more difficult than listening to those employees who have their heads down in the market each and every day. There are many things in the world that people see as important. When it comes to businesses learning, and education, private discussion, or even the general transfer of information, the most important thing is communication. Image via  pixabay.com. Communication Is an Art. Even though you may be comfortable with the way that you happen to communicate, the truth is you can’t just casually talk with some people like you normally do.
  • SOCIALFISH  |  TUESDAY, JANUARY 17, 2012
    [Marketing] What is “New” In Adopting New Membership or Business Models?
    Perhaps there will be modest or temporary improvements but not a new level of performance, value and market positioning. This is how New Market Advisors, an innovative consulting firm, defines “business model:”. We’re very pleased to introduce our newest regular columnist here on SocialFishing:  Anna Caraveli, of the Demand Perspective. You may recognize her name from several outstanding articles she  wrote for Associations Now. have been preaching model change for years. Don’t just play on the periphery; transform your entire organizational model. Now what?
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, DECEMBER 22, 2011
    [Marketing] Strategies For Small Businesses Who Use Facebook
    One of the best ways to market your business at a low cost is to use social media sites like Facebook, Twitter and YouTube. However, because of the sheer number of users who practically live on Facebook all day, it can be hard to market the one business you have and get a lot of hits to your status posts and website in general. Emails are a great way to build a client base and to market sale items. All it takes is thinking about a different way to brand and market your business. So how do you go about it? Have a website or a blog. Emails and Comments.
  • NET-SAVVY EXECUTIVE  |  FRIDAY, FEBRUARY 4, 2011
    [Marketing] Top-Level Numbers Are Candy
    On the creative side, we got excited about the ratings—especially when we topped the market. Way back when MTV played music videos, I was on the radio. When I was on the sales side, I learned about how the business uses those numbers. In the course of writing a review of Social Media Metrics , Jim Sterne's excellent overview, I thought of some similarities in how easy it is to focus on the least useful numbers. One number for the public, many for the pros When the radio ratings came out, everyone knew that 12+ ratings were for newspaper articles. Let's just ignore that, mmkay?
  • ARI HERZOG  |  TUESDAY, JANUARY 12, 2016
    [Marketing] Unfriend, Defriend, Kill Your Friend
    once met a woman who works in marketing but cannot be found on Google. by Frank Steiner I feel sorry for Sarah – she works in marketing? Studies from the Pew Research Center and the New York Times indicate the typical American has 245 Facebook friends and knows 600 people both on and off the social network. In other words, if you’re a typical American, 355 of your peeps don’t use Facebook. They never did and they don’t want to join. She’s OK that nobody can find her. If you know Sarah, there are offline methods to contact her. If Look at me. And she.
  • THE WAY OF THE WEB  |  THURSDAY, APRIL 14, 2011
    [Marketing] Bloggers suing the Huffington Post – the outcome for UGC?
    The argument that many paid writers make is that this devalues their profession, which is a disruption being felt across various specialisms, whether it’s creative, technical or manufacturers competing in a global market. You may have seen a few reports about the class-action suit brought against the Huffington Post after it was acquired by AOL for $315 million. It was filed by Jonathan Tasini, who calculated the content created by volunteers should be valued at a third of the sale value, $105 million. But what will the legal case do?
  • THE BLAKERY  |  TUESDAY, SEPTEMBER 14, 2010
    [Marketing] Customer Data, RCA and the Truth about Sumo Wrestling « The Blakery
    Share this: Facebook Tags: social crm , marketing , Blake Landau , Freakanomics , six sigma , variation , causality , CRM , innovation , invention Comments 1 Comment Categories contact center , e20 , social CRM , social business , social media Author blakelandau ← Someone Like Me, Customer Value Co-Creation and Biodiesel Fuel The Three Attributes of A Charismatic Leader → One Response to “Customer Data, RCA and the Truth about Sumo Wrestling&# Genna September 22, 2010 at 7:01 PM # I like how you managed to squeeze Six Sigma in this one. Sound familiar? Hungry for More?
  • SOCIALNOMICS  |  FRIDAY, JANUARY 23, 2015
    [Marketing] Trending: Expedia buys rival Travelocity for $280 million
    Dana Khosrowshahi, President and CEO of Expedia, said in a statement  today that ”Travelocity is one of the most recognized travel brands in North America, offering thousands of travel destinations to more than 20 million travelers per month…The strategic marketing agreement we’ve had in place has been a marriage of Travelocity’s strong brand with our best-in-class booking platform, supply base, and customer service. It was announced today that Expedia has bought their rival travel booking site, Travelocity, for $280 million. Image from consumerist.com . Socialnomics
  • PROBLOGGER  |  THURSDAY, DECEMBER 3, 2015
    [Marketing] 10 Ways to Prepare Your Holiday Blogging Schedule
    Even if you don’t actually “take a vacation” over the holidays (most of us marketers and entrepreneurs don’t), there are many ways to plan ahead so that you don’t wind up hunched over your computer screen while everyone else is passing the gravy boat. If automated email isn’t already a part of your digital marketing plan, use it over the holidays to offer a special giveaway to your customers or to promote your new blog posts. Julia McCoy is a serial entrepreneur and content marketer, and the founder of Express Writers; she loves to  blog  and is a soon-to-be  published author.
  • GEMMA WENT  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Marketing] Retuning your Twitter dials
    The social media strategy series: Developing tactics Categories Branding Business advice Case Study Crunch Collaboration Content Marketing Copywriting Customer Service Design Events Innovation Lovin' Marketing Measurement PR ROI Sales Search Social Media Blogging Facebook Foursquare Linked In Twitter Social Media Strategy Series Strategy Tip of the Week Tools and Apps Top 10 Links of the Month Top 10 links of the Week Video Viral Web development SEO Twitter Updates @ GaryDayEllison Never apologise, they're a source of amusement :) 1 hour ago About to watch Single Father.
  • TRENDS SPOTTING  |  THURSDAY, JULY 2, 2009
    [Marketing] Android’s Hype Cycle: Will Netbooks Revive It?
    Last September T-Mobile launched the world’s first Android-powered mobile phone in partnership with Google & recently the software giant expected that around 18-20 phones from 8-9 manufacturers on the market worldwide will be based on the Android operating system. We used Google Trends (US search volume) as an indicator of shared interest & Android’s OS share in US market as an indicator of market penetration & real progress. It’s almost the time to review Android. Moreover this much touted “iPhone 2.0″ More on Gartner Hype cycle here.
  • TRENDS SPOTTING  |  THURSDAY, JULY 2, 2009
    [Marketing] Android’s Hype Cycle: Will Netbooks Revive It?
    Last September T-Mobile launched the world’s first Android-powered mobile phone in partnership with Google & recently the software giant expected that around 18-20 phones from 8-9 manufacturers on the market worldwide will be based on the Android operating system. We used Google Trends (US search volume) as an indicator of shared interest & Android’s OS share in US market as an indicator of market penetration & real progress. It’s almost the time to review Android. Moreover this much touted “iPhone 2.0″ More on Gartner Hype cycle here.
  • TWIST IMAGE  |  THURSDAY, JULY 31, 2014
    [Marketing] The Only Consumer That Matters
    When I was spending time in Silicon Valley two weeks ago, Avinash Kaushik (Digital Marketing Evangelist at Google and bestselling author of Web Analytics - An Hour A Day and Web Analytics 2.0 ) told me that a major brand once remarked to him that they don''t consider anyone a customer of theirs unless they have bought from them twice. digital marketing. digital marketing evangelist. Who is really a customer of yours? often get to hang out backstage at conferences and events. So, I do. I ask them questions. prod them. It''s a term that never sat well with me. Silly, right?
  • SOCIALNOMICS  |  MONDAY, FEBRUARY 14, 2011
    [Marketing] Group Moan?
    Arun is a digital marketing professional who previously worked with Google in India and is currently an MBA student at HULT International Business School in Cambridge. He Consider this. You buy a Groupon worth $60 for $30 for ‘Hot Crab’ Malay restaurant. Lets assume you go to the extent of grinding through their menu online to confirm that the ‘Satays’ and ‘Kueh Teow Thon’ are reasonably priced. But remember, Groupon parts with only a currency, and there is no guarantee on how much the currency is worth when you exercise your Groupon. For all you know I needed a clean house this weekend.
  • SOCIALNOMICS  |  MONDAY, FEBRUARY 14, 2011
    [Marketing] Group Moan?
    Arun is a digital marketing professional who previously worked with Google in India and is currently an MBA student at HULT International Business School in Cambridge. He Consider this. You buy Groupon worth $60 for $30 for ‘Hot Crab’ Malay restaurant. Lets assume you go to the extent of grinding through their menu online to confirm that the ‘Satays’ and ‘Kueh Teow Thon’ are reasonably priced. But remember, Groupon parts with only a currency, and there is no guarantee on how much the currency is worth when you exercise your Groupon. Scan through the ‘Yelps’ and the ‘Zagats’ of the world.
  • SHIFT DIGITAL  |  MONDAY, AUGUST 27, 2012
    [Marketing] 12 eCommerce Best Practices
    Here are 12 eCommerce best practices you need for a solid digital marketing strategy: When a customer creates an online profile on your website to purchase your products or services, allow them to use their email address instead of a creating a username. What Are eCommerce Best Practices? More and more businesses are buying and selling products and services via the Internet. This practice is commonly referred to as eCommerce. It’s easier to remember and always unique. Use breadcrumbs on your website to help customers know where they are in your online store. Make it easy for them.
  • SIMON MAINWARING  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Marketing] Why brands need fan action, not fan acquisition
    As more brands embrace social media as a marketing strategy, many are racing to establish a sizable social footprint. For their marketers, that translates to creative briefs like, “How can you get me to a million Facebook fans fast ?’ In fact, if a brand is only after numbers, they are not only wasting their marketing dollars but the dynamics of social media will work against them. ’ or “What bots can I use to fast-track my followers on twitter?&# ’ Brands must work to inspire fan action, not merely seek fan acquisition.
  • PROBLOGGER  |  TUESDAY, AUGUST 26, 2014
    [Marketing] How to Create Massive Value Content & Blow Your Readers’ Minds
    Perhaps the most common ones have to do with social media or marketing. The Ultimate Guide to Using Pinterest” or “The Ultimate Guide to Successful Email Marketing”. Pooja Lohana is a freelance writer, ghost writer and online marketing mentor featured on Problogger, Firepole, JeffBullas, MarketingProfs, Hongkiat and more. This is a guest contribution from Pooja Lohana. Let’s face it. Your readers are selfish. The moment they land on your blog, they look for “what’s in it for me?”. And that’s not such a bad thing after all. Knowledge is power. What is Massive Value Content?
  • PAUL GILLIN  |  TUESDAY, JUNE 5, 2012
    [Marketing] My First Prezi
    Tomorrow I’m keynoting a local conference of educators, and my message is that they need to make some pretty fundamental changes in the way they do their work in order to meet the needs of today’s young people and tomorrow’s markets. I’ve probably spent at least a couple of thousand hours with PowerPoint over the last 15 years and believe me, familiarity breeds contempt. So I thought the least I could do is to change the way I create my message. tried Prezi , the online presentation service that comes at presentations from a completely different angle.
  • CONVINCE & CONVERT  |  THURSDAY, FEBRUARY 9, 2012
    [Marketing] Social Pros Podcast – Scott Monty, Ford Motor Company
    Mr. Scott Monty was actually the second guest on that program , and we did it live at the MarketingProfs Digital Marketing Mixer in Scottsdale. The problem with marketing is that we insist on killing the golden goose. We have a limited marketing budget that we have to work with. Eric: So, Argyle has done some research in the social media marketing practices of online retailers, which is a core segment for us and just an interesting segment in general. think the market is going to continue to evolve. think it’s more reflective of a maturing market.
  • CONVINCE & CONVERT  |  THURSDAY, FEBRUARY 9, 2012
    [Marketing] Social Pros Podcast – Scott Monty, Ford Motor Company
    Mr. Scott Monty was actually the second guest on that program , and we did it live at the MarketingProfs Digital Marketing Mixer in Scottsdale. The problem with marketing is that we insist on killing the golden goose. We have a limited marketing budget that we have to work with. Eric: So, Argyle has done some research in the social media marketing practices of online retailers, which is a core segment for us and just an interesting segment in general. think the market is going to continue to evolve. think it’s more reflective of a maturing market.
  • SOCIALFISH  |  FRIDAY, SEPTEMBER 9, 2011
    [Marketing] What’s Next for Social Media and Events?
    Ashton Kutcher donated $1 per MySpace friend  way back in 2006 , and since then many other companies, causes, and cause marketing campaigns have used a similar tactic with Twitter followers and Facebook likes. This is a guest post by Ehren Foss, who co-founded HelpAttack! and loves working in #nptech. Thank you Ehren for contributing to the SocialFish blog! Woe to the networked nonprofit or association who only thinks of events in terms of their end of year fundraising gala or annual conference! With  JustCoz , your supporters can allow you to send Tweets on their behalf. HelpAttack!
  • SOCIALNOMICS  |  MONDAY, MARCH 19, 2012
    [Marketing] Does New Ad Agency Wi-Fi Campaign Exploit Homeless?
    A recent promotional campaign by a Manhattan ad agency at the South by Southwest (SXSW) Arts and Tech Festival in Austin, Texas that merges marketing and technology is drawing more than a tad of criticism. So, is this a good marketing idea or exploitation in your opinion? For those not up to speed on the story, 13 homeless individuals in Austin were essentially transformed into walking Wi-Fi aerials after being given free MiFi gadgets and T-shirts with their names on them, along with the saying “I’m a 4G hotspot.” They’re carrying MiFi devices. Photo credit: news.discovery.com.
  • CONVERSIONATION  |  MONDAY, JULY 26, 2010
    [Marketing] Optimizing conversion of search engine advertising: emotion (and relevance of course)
    //. Search engine advertising (search engine text ads) is still one of the most important forms of online inbound marketing and search engine marketing. However, there are downsides to the success of Google AdWords and the solutions of "the. Click title to read more
  • GAURAVONOMICS  |  WEDNESDAY, JULY 14, 2010
    [Marketing] How to Build a Social Network Based on a Single Feature.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Is Game Mechanics Enough to Create Meaningful Social Games? Why You Should NOT Integrate Game Mechanics Into Your Service » How to Build a Social Network Based on a Single Feature Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! What do you think?
  • SPIN SUCKS  |  FRIDAY, MARCH 20, 2015
    [Marketing] The Spin Sucks Inquisition: Bob Reed
    ” So, if you know of any B2B that have effectively integrated social and digital into their marketing—anywhere in the world—get in touch with him. By Gini Dietrich I remember exactly where I was when I met Bob Reed. It was dinner in Naples, Florida. Abbie Fink and I had also just met and the three of us were out for dinner before Counselors Academy officially began. We sat outside and had Italian. We discussed the PR industry, our ambitions, our goals, and our challenges. Because Bob is in the suburbs of Chicago, we immediately had one more thing in common and we hit it off.
  • LOUIS GRAY  |  MONDAY, JANUARY 31, 2011
    [Marketing] Tablets Have Great Battery Life. Everyone Else? Not Really.
    At a panel in the first half of 2010, I was asked about what I thought would be hot markets to invest in, and I quickly mentioned two places - the first being teleportation, and the second being true wireless power. Despite my consistent begging for true wireless power ( since 2007 , at least ), as ubiquitous as WiFi, only baby steps have been taken in the last few years to divorce us from our dependence on power cords to satiate our hungry electronic devices. There has become a dichotomy in my home between the power haves and the power have nots. Yes, it's that bad. Please.
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