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  • SOSHABLE  |  FRIDAY, APRIL 5, 2013
    [Marketing] Reddit for Writing
    In a world where content is next to cleanliness (and cleanliness is in fairly close proximity to godliness) it’s fallen on a lot of digital marketers to start writing. Other marketers aren’t such big fans. There are a lot of places you can look for inspiration for your writing, but most writing advice for marketing online is about where to find topics and subject matter. If you’re a digital marketer (or a human being that hangs out online), you probably have. For some of us, this hasn’t been much of a chore. How do you find inspiration?
  • BRASS TACK THINKING  |  TUESDAY, MAY 8, 2012
    [Marketing] When To Go Ahead And Have Your Brain Picked
    In the modern world of content marketing, we talk a great deal about the value of “giving it away” and “being helpful” in order to have people tap you for deeper and more custom insights that you can then charge for, either through a product or services. Okay, professionals. We get it. No one really likes to work for free. And yes, it’s really important to set boundaries for yourself and for your business so that you don’t undervalue the work that you do, or undermine the qualifications you have as a professional. Not in a sustainable sense, no.
  • KIKOLANI  |  TUESDAY, MAY 15, 2012
    [Marketing] 5 Steps to Improve Your Pinterest Profile in Five Minutes
    If you’re willing to put in a bit more time, you’re in luck – BlogWorld & New Media Expo just launched a completely free eBook called The Ultimate Guide to Marketing Your Blog, Podcast, or Videos with Pinterest written by yours truly that shares more secrets to improving your Pinterest profile, especially if you’re an online content creator. This is a guest post by Allison Boyer , Community Outreach Coordinator and regular blogger for BlogWorld. For most users, the answer is no, unfortunately. When you create a board on the fly (i.e., Like the current default?
  • BRASS TACK THINKING  |  WEDNESDAY, JUNE 16, 2010
    [Marketing] 5 Objectives for Social Media Measurement
    link] Storytelling Social Media Marketing PR Business & Technology Curated Stories June 16, 2010 [.] 5 Objectives for Social Media Measurement Published: June 16, 2010 Source: Brass Tack Thinking Measurement and analysis of social media can mean many things. Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives 5 Objectives for Social Media Measurement June 16, 2010 | by Amber Naslund View Comments Measurement and analysis of social media can mean many things. What shows you that?
  • TWIST IMAGE  |  TUESDAY, AUGUST 14, 2012
    [Marketing] Are You In The Business of Awesome?
    Some marketing professionals will tell you that this is a good thing, as it keeps brands honest. In 2008, the music industry marketer and national sales training manager, joined Twitter and performed an experiment on himself by covering his office windows with aluminum foil, shutting out the outside world and focusing exclusively on Twitter as his platform to build an audience and recognition. His first book, UnMarketing -Stop Marketing. market of one. market of one. marketing professional. It's hard to be great in business today. Post incident. amazon.
  • LOUIS GRAY  |  TUESDAY, JUNE 7, 2011
    [Marketing] Steve Jobs Proposes Spaceship-like Future Apple Campus
    No matter your computer or mobile preferences, or thoughts on Apple's approaches in other markets, you can learn a lot from the way Steve Jobs does business. Sitting where I do in Sunnyvale , driving ten minutes South can have me on the Apple campus, and driving ten minutes North lands me at Google in Mountain View. With both companies hiring like mad and buying up the surrounding real estate in their respective communities, it's likely that I'll be surrounded by Goople in just a few years. As far as I'm concerned, that's great. Even this presentation to the council is worth watching.
  • IDACONCPTS  |  FRIDAY, NOVEMBER 11, 2011
    [Marketing] What to Expect When Hiring a PPC Management Company
    When you have the creative, marketing, and technological skill of an actual online advertising agency behind you, you are more likely to have the best possible ads. 2. If you are trying to decide whether to work with a PPC management company, you are probably preoccupied with one major factor: cost. PPC management fees vary greatly, however, and depend on a variety of factors. Obviously, if you launch your campaign without the expertise of a PPC management company, there will not be an additional fee for services, and, with that, your choice may seem obvious. Not necessarily. Next steps.
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 18, 2012
    [Marketing] Social Media Time Savers: 4 New Productivity Tools and How to Use Them
    While a few of these tools can be used solely as a creative outlet, they can also serve as a way to harness creative energy that can be put toward your content marketing efforts so you can maintain a cohesive, high-quality, and consistent strategy. Self-proclaimed as “the spreadsheet-free editorial calendar system,” DivvyHQ lets you “divvy” and conquer your content marketing efforts. Springpad hasn’t hit the mainstream market yet like Pinterest has, but there’s a chance for it to go there soon if it plays its cards right. DivvyHQ. Pinterest. Then you can start pinning!
  • LAUREL PAPWORTH  |  TUESDAY, JULY 6, 2010
    [Marketing] 3 Surefire Ways to Win The Fastcompany Influence Project
    Affiliate Marketers rejoice! Fastcompany give you a URL and you upload a foto. You then ask friends, family and random stranger serial killers to click on your link. Prove how loved and popular you are. Here’s some tips: this article is not what you think it is. Ways to Win FastCompany’s The InfluenceProject: Spam the link they give you to everyone in your email address book, your Facebook friends, join random Facebook pages and LinkedIn groups, Tweet, auto tweet and DM to your little heart’s content. Bait and switch. The rest of us just groan. What do you think? Web 3.0,
  • SOSHABLE  |  FRIDAY, NOVEMBER 11, 2011
    [Marketing] Infographics for SEO
    This article originally appeared on GridSix , an internet marketing training company that we support. Look at this automotive marketing infographic. While Twitter, Facebook, and Tagged.com might have the market cornered on users, social news sites like Digg, Reddit, and StumbleUpon are necessary to get true viral action to an infographic. Check out more helpful training articles there. For years, link-bait has been the highest level of link-building available. Infographics have emerged in the last 3 years as the most valid form of link-bait. Go all the way or keep it small.
  • DEVELOP SOCIALLY  |  MONDAY, JUNE 27, 2011
    [Marketing] Are You a Master of Disguise?
    Your Tweets will be in the Library of Congress, your Facebook wall will last longer than the Berlin Wall, your Linked-In profile will be perused for profit and even your Netflix information will be used to market to you things that the algorithm thinks you might like. Now, of course, everything you say will be recorded for posterity and analyzed in the event you ever become famous or happen to be seen with someone who is, was, or is expected to be in politics, show business, or rich beyond mortal imagining. Welcome to the social media party! So that’s how it works in a nutshell.
  • GEOFF LIVINGSTON  |  WEDNESDAY, JULY 24, 2013
    [Marketing] Thank You for the Civilination Help
    Before people gamed every post for “Content Marketing” optimization, people used blogs to converse, including expressions of gratitude. Today Google+ a force to be reckoned with and a must for any content marketer, even if only for search purposes. guess I am old school, so forget Google. It’s time to thank folks for their help last week with the Punish Geoff Fundraiser for Civilination. In all we raised almost $3,000 together for online civility. Thank you so much!” ” Shout Outs. In that old school way, I’d like to offer a little link love.
  • SOSHABLE  |  MONDAY, SEPTEMBER 26, 2011
    [Marketing] What about Company and Branded Facebook Pages? Back to the drawing board!
    Having said that, it’s clear that all Social Media Marketers need to go back to the drawing board, it’s important to find out what we need to adjust, change or add to our Social Media strategies. There’s quite a few articles out there about how all of these changes go down but it’s hard to understand how they will affect marketers and Social Media managers… so here’s my thoughts: a) “Top Stories” vs. recent stories: Just before the announcement of the upcoming changes for Facebook we saw changes on our main feed.
  • SMTHREE  |  THURSDAY, OCTOBER 7, 2010
    [Marketing] Social Media for Nonprofits
    In the ever evolving world of social media marketing it makes sense to see who is succeeding (and failing) with their initiatives. And make no mistake – a lot of social media marketing is about trial-and-error. The barrier for entry to social media is low when compared to other marketing platforms. Like every other marketing vehicle, social media has its own rules of engagement. Social media should be a part of – and fit into – you overall marketing/engagement strategy. It is neither a marketing panacea nor a stand alone operation.
  • MINDJUMPERS  |  MONDAY, AUGUST 23, 2010
    [Marketing] Twitter Tales – A Bunch of Twitter Cases
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved The service itself has launched a new sub-site called Twitter Tales. Everyone can give their input and tell a Twitter tale.
  • NET-SAVVY EXECUTIVE  |  THURSDAY, JUNE 16, 2011
    [Marketing] Driving Intelligence and Analytics with Omniscience
    And although it looks highly theoretical, it's already suggested a practical application that I haven't seen on the market. It started with a simple challenge: if I were to draw a big circle around the things I find interesting enough to follow and declare them to be one thing, how would I label it? To avoid flying completely off into pointless musing, assume that it's relevant professionally. Considering that the circle included social media, analytics, intelligence, geopolitics, and natural disasters—to pick a few—the label wasn't obvious. The label was Omniscience.
  • JACOB MORGAN  |  THURSDAY, MARCH 10, 2011
    [Marketing] Is Social Taking Malaysia Airlines to New Heights?
    The screenshot belows shows how users are able to search and book flights directly within Facebook.  I’m not sure how the back-end systems are set up but I would imagine that Malaysia Airlines will now know when someone purchases through Facebook, how much they spent, what their social graph looks like, where to connect with that person through social channels, and how to market/reach out to that person at a later date (and perhaps their friends).  In essence, the experience of booking a flight is now becoming “social&# and is being translated from online to offline. Novel?
  • OUTSPOKENMEDIA.COM  |  MONDAY, OCTOBER 11, 2010
    [Marketing] Curation. Can you Filter Free Content
    Can you Filter Free Content by Lisa Barone on 08/17/2010 · 9 comments | Internet Marketing Conferences Hey, hey! Home About Services Blog Contact Outspoken Media Curation. Steve Rosenbaum is up to talk about content curation and this session is slated as only being 20 minutes long. That means we’re going to BLOW through this. Oh goodie, goodie! :) His goal is for us to leave saying this is the best session we’ve attended all show. He also says we don’t have to feel guilty if we check our blackberries or email.  We’re all busy. Google is doing curation well.
  • MARKETING VOICES  |  SATURDAY, APRIL 9, 2011
    [Marketing] Home page
    JJ&P: Marketing Smarts For Venture Capital and Private Equity Related posts:Sample Page Case Studies Polymath: Greek For Renaissance Man: Insights From Author Vinnie Mirchandani Related posts: Sample Page. Case Studies. Polymath: Greek For Renaissance Man: Insights From Author Vinnie Mirchandani. homepage
  • ACIDLABS  |  WEDNESDAY, MAY 2, 2012
    [Marketing] ?? ??????? ????? ?????? ? ??????
    you will enter ports seen for the first time; stop at Phoenician markets, and purchase fine merchandise, mother-of-pearl and coral, amber and ebony, and sensual perfumes of all kinds, as many sensual perfumes as you can; visit many Egyptian cities, to learn and learn from scholars. Something read to us at TEDxSummit by Jason Hsu of TEDxTaipei and then in the native Greek by Katerina Biliouri of TEDxThessaloniki. There are real messages in it for those of us who wish to create change in the world. It’s no less about relationships, friendship and love. Ithaca. Pray that the road is long.
  • JACOB MORGAN  |  THURSDAY, JANUARY 20, 2011
    [Marketing] A Four Step Process for Evaluating Risks in Social Business
    The organization needs to write down the risks that it perceives as a result of getting involved in social business.  I just arbitrarily picked two risks above which were “employees don’t use tools&# and “negative feedback from customers.&#  I would recommend a cross-functional meeting as opposed to just having someone from PR or marketing coming up with all of the risks. I just finished reading “The New Supply Chain Agenda,&# by Reuben E. Slone, J. Paul Dittmann, and John T. Mentzer which is a great book for anyone interested in supply chain management. Step 1.
  • KIKOLANI  |  FRIDAY, AUGUST 31, 2012
    [Marketing] Fetching Friday – Resources Mashup & Otters Stacking Cups
    Proven Strategies for Finding a Wider Audience for Your Content – Content is the fuel of permission-based marketing, but it’s a futile exercise if you don’t get your content into the right hands. Business Blogging Tips to Double Your Site Traffic – Learn how Block Imaging’s focus on content marketing through their blog increased sales and traffic. 33 Stats That Paint a Picture of the Future of Marketing – Take a glimpse into the future of marketing with these inbound marketing statistics. The Resources Mashup. Freelancing.
  • SPIN SUCKS  |  FRIDAY, OCTOBER 28, 2011
    [Marketing] Gin and Topics: Lollipops, Donkeys, and Misrepresentations
    For those of you in PR, marketing, or advertising, it’s a not-to-be-missed campaign. As a marketer, it’s interesting to see what kind of data you can get online for customers and prospects. It’s Friday! And it’s the weekend before Halloween, which means you have today and tomorrow to get your pumpkin entry in on our Facebook wall. I saw some of the prizes yesterday and I may have to enter myself! They’re goooood! We’ll be announcing the winners on Monday. SNL Honors Steve Jobs; Skewers Netflix and Facebook. Prostitue Turned Into Donkey.
  • CONVERSTATIONS  |  MONDAY, JANUARY 20, 2014
    [Marketing] Practicing a Profitable E-commerce Plan
    SEO and developing a frequent and consistent content marketing plan are important pieces to make the sales. Nine Areas a Small Business Can Improve Their E-commerce. When we think of E-commerce, we think of online sales. Yes, part of E-commerce is sales. A big part. But it’s more than just the transaction between a shopping cart and credit card. In talking with small business owners, especially in rural areas, they are on the lookout for ways to build a better E-commerce presence and experience in order to extend their reach and create additional revenue streams. Your job?
  • SPIN SUCKS  |  THURSDAY, AUGUST 6, 2015
    [Marketing] Is Announcing a Termination the New Business Trend?
    This is the exact, same reaction I had when I read, “ HubSpot Appoints Kipp Bodnar as Chief Marketing Officer ,” a news release that was distributed through PRNewswire. By Gini Dietrich. A few months ago, I received an email from the owner of an organization we do business with personally. The objective of the email was to explain to customers what was going on and why there had been so many changes many didn’t like. The intention was good and fair. But it went too far. It aired their dirty laundry. When I read the email, I screeched aloud and told Mr. D.
  • ONLINE COMMUNITY STRATEGIST  |  SATURDAY, AUGUST 7, 2010
    [Marketing] Renewed interest in growing online communities « Online Community.
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Renewed interest in growing online communities August 7, 2010 in Community Engagement The tide is turning. People are finally realizing that the online communities they’ve left abandoned could probably use some attention. I don’t know if this is due to frustrations with Facebook or mounting concerns over the fact that they’ve put all of their eggs in someone else’s basket and not enough in their own. del.icio.us
  • WAXING UNLYRICAL  |  SUNDAY, OCTOBER 24, 2010
    [Marketing] Weekly Roundup: Rethinking Color
    So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. 1. The cause marketing genius of the pink ribbon , from Cause Marketing. Cause-related marketing: seeing RED and pink , from Katya ‘s Non-Profit Marketing Blog. Why: transparency is important everywhere, and cause marketing is no different. 3. effect marketing. 7. Image: D.
  • TWIST IMAGE  |  SUNDAY, FEBRUARY 9, 2014
    [Marketing] Humanizing Brands With Stories And Comedy
    and one of the sharpest minds in digital marketing. content marketing. digital marketing. marketing blogger. marketing podcast. Episode #396 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #396 of Six Pixels Of Separation - The Twist Image Podcast. He''s been on Conan O''Brien , David Letterman , Saturday Night Live and more. His name is Tim Washer and he''s currently working on social media for Cisco. He''s one of the funniest people that I know. think you will as well. blogging. brand.
  • CHRIS BROGAN  |  MONDAY, JULY 26, 2010
    [Marketing] The Frontier is All Around Us
    Tags: marketing thinking
  • KIKOLANI  |  MONDAY, OCTOBER 22, 2012
    [Marketing] Show Me The Money – Top 5 Google AdSense Alternatives
    As a blogger in a competitive and increasingly saturated market, it can be hard to continually create magnetic content, build a community and increase your skill level. ClickBooth (also known as CB), is one of the few ad networks that can genuinely claim to offer industry-high payouts, due to their focus on affiliate marketing. This is a guest post by Jacob E. Dawson. There’s something you should know: AdSense isn’t the only option for earning advertising revenue out there. Minimum Monthly Impressions: 50,000. Revenue Share: 75%. Minimum Payout: $20 (Paypal). Adbrite.
  • UNSPOKEN  |  MONDAY, SEPTEMBER 29, 2014
    [Marketing] Social Review Sites: How to Navigate Them
    Social review sites and social media sites where people can leave reviews (two different entities, though they certainly do sound similar) are huge players in the marketing and sales arena as of late. Positive reviews are the new word of mouth marketing. Sites like Urbanspoon, Yelp, and TripAdvisor offer users the opportunity to review everything from restaurants to hotels to doctors and more. Then there’s Facebook and Twitter, where people can review businesses right on their own page. Reviews lead companies to change products all the time. Overly critical reviews.
  • JEFF KORHAN  |  THURSDAY, AUGUST 19, 2010
    [Marketing] Thank You Small Business Readers
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Locate Your Friends with Facebook Places | Main | The Bright Side of Losing Social Media Privacy » August 19, 2010 Thank You Small Business Readers Yesterday I received some very fine news that I feel compelled to share, for one thing, because there is a story behind it that can help your small business. Small Business Bloggers Justin from Technorati sent me an email with a request to get back to him, and we had a preliminary discussion today. And you did.
  • THE REALTIME REPORT  |  THURSDAY, AUGUST 2, 2012
    [Marketing] KFC and Comedy Central Create Web Series and UGC Contest For Young “Adults”
    Social platforms are figuring heavily into the marketing for this series; links to the video are on the Facebook and Twitter pages for both KFC and Comedy Central, as well as on their YouTube accounts.  Kentucky Fried Chicken and Comedy Central have teamed up to offer an original web series and contest focused on user-generated content that’s geared toward 18-24 year-olds who are living with their parents. Viewers are encouraged to participate by sharing their experiences of living at home, with the chance to win a year’s worth of free rent and lots o’KFC chicken.
  • SOCIALNOMICS  |  WEDNESDAY, FEBRUARY 1, 2012
    [Marketing] Super Bowl XLVI Social Media Command Center
    The Social Marketing Hub is the backbone of the operation, where a staff of 50 monitors and responds to comments and fan safety issues, while providing fan-powered tips on what’s happening via four social media channels – Facebook , Twitter , YouTube , and Flickr. Planning for the Command Center began more than a year ago, with the Committee making a final selection of the Awareness Social Marketing Hub in July 2011. You can choose your social channel of choice from there to stay connected and watch updates in real time – Blog, Facebook , Twitter , YouTube , Flickr. Go Pats!
  • ENGAGING BRAND  |  SUNDAY, DECEMBER 15, 2013
    [Marketing] Social Media Can Be The Heartbeat of Your Brand
    From marketing to customer service, from sales to invoicing, from delivery to manufacture. Brandbuilding is not a short term thing - so when people say social media can quickly build your brand I think they are wrong. For me a brand is built whether you do the building or not.because a brand is the perception which is created in the marketplace. well thought of brand is built through consistently delivering more than you promise and consistently living the values even when the decision is hard to take. So the brand is the ''body''.it Social media can be the heartbeat to that brand.
  • LOUIS GRAY  |  SUNDAY, DECEMBER 26, 2010
    [Marketing] 2010 In Web Services: My Top Ten Sites
    We set the required criteria for potential homes to fit our growing brood, and started getting alerts in the Spring as we set favorites, getting to learn the trends in each sale and seeing the macroeconomics of the market in a microscope. Don't you want to know how Blippy will leverage this gold mine? I do. 9) Zillow The companion piece to Redfin, Zillow helps provide value estimates for homes practically anywhere - even if they are not on the market, with trends showing if the prices are rising, falling or stable, with 1 year and 5 year histories being especially useful. Quora ?
  • CROWD MEDIA  |  MONDAY, NOVEMBER 11, 2013
    [Marketing] Digital Immersion: Meet Generation Y
    The Crowd Training Academy is an education initiative that provides Guernsey organisations and individuals with access to high quality training in the areas of online marketing and communications. Marketing Campaigns. When you look at how younger generations interact, how does it make you feel? Were you once tuned-in to technology, perhaps considering yourself at the heart of tech culture, only to now find yourself a little baffled by the way things have turned out in our ‘always on’ networked society? Fundamental Change. To impart knowledge? Whoever ‘you’ are. Need help changing?
  • LOUIS GRAY  |  TUESDAY, SEPTEMBER 6, 2011
    [Marketing] Being Genuine Is the Best Disclosure Of Them All
    It's not my place, as a mere tech blogger and Silicon Valley marketeer, to assess the appropriateness of Mike's new fund. I am not involved, had zero knowledge of it in advance, and don't believe I am impacted by its existence. Even with the purest of intentions, people have bias, which can rise from an infinite number of sources, be they financial, personal, emotional, career-oriented, or any other. In 2009, the Federal Trade Commission (FTC) tried to step in and provide guidelines for bloggers with conflicts, asking those who received compensation for their efforts to disclose it.
  • JACOB MORGAN  |  TUESDAY, NOVEMBER 23, 2010
    [Marketing] 2010 Consumer New Media Study by Cone
    Tags: Social Media Marketing Tools and Reviews 2010 consumer new media study cone social customer engagement
  • TWIST IMAGE  |  SUNDAY, MAY 5, 2013
    [Marketing] Blogs And Business Success With Mark W. Schaefer
    If you''re a frequent listener of the podcast, you know that Mark is a regular guest, insightful marketing professional (and professor) and passionate communicator about how marketing has changed. digital marketing. marketing podcast. Episode #356 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. If you could choose one media channel to create and own, in the year 2013, would it be a blog? Personally, I still think that blogging is as fresh and powerful of a publishing medium as it ever has been. Schaefer. Smith. brand.
  • PUBLICRELATIONSBLOGGER.COM  |  SUNDAY, OCTOBER 31, 2010
    [Marketing] 7 Ways to Measure the Effectiveness of Social Media
    Home About Contact Glossary Videos Resources Archives eBook PR Training PR Tools | 7 Ways to Measure the Effectiveness of Social Media _ There are many ways to measure the effects of social media. First, however, you need to start using them.) There is good reason to wonder if you are using it properly, or if it is even worth using for your company; for some companies, social media my not do much. Here are some ways I measure the effectiveness, results, and the potential lack-there-of with the social media tools I use: - Traffic. This is a great way to monitor where you traffic is coming from.
  • BILL HARTZER  |  FRIDAY, FEBRUARY 10, 2012
    [Marketing] comScore January 2012 Search Engine Rankings
    Think of this more as the “market share” for the search engine industry. Google led the explicit core search market in January with 66.2 explicit core search market in January with 66.2 percent market share (up 0.3 Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. comScore, Inc. search marketplace. percent of search queries conducted. Google led the U.S. percent (up 0.1 percent.
  • SOCIALFISH  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Marketing] How to Lead Your Social Organization
    From membership, communications and marketing, to education, conferences, government relations and publications, the social web touches everything. Are you an association CEO or Executive Director? Your staff, your members, and your allies (not to mention your competitors) are all discovering new, exciting ways to apply social media to their work. As a leader in your organization, it’s up to you to untangle the threads and help everyone make sense of this new way of working. And that’s no easy feat. That makes it all worthwhile. This is how. That takes vision and commitment.
  • SOSHABLE  |  THURSDAY, JUNE 21, 2012
    [Marketing] Buying Followers: Yay or Nay?
    As a brand, even if you have an online marketing firm working on your social media or not, your Twitter strategy is an important aspect in building your brand. You can buy followers; did you know that? Seems kind of ridiculous, but you can. There are people who swear by it and there are people who are utterly against it. Let’s go over a few things before I let you make your own decision. First off, the amount of followers you have is directly visible to everyone on Twitter. People are hesitant to follow brands if they do not have a fan base. So we have a plus and a minus.
  • KIKOLANI  |  FRIDAY, NOVEMBER 16, 2012
    [Marketing] Fetching Friday – Resources Mashup & Cedar Breaks
    Business / Marketing. 20 Stats Every Modern Marketer Should See – Need a stat? Here are 20 modern marketing stats you’ll want to keep close by. Here are the important items your freelancer website needs: 14 Online Marketing Wake-Up Calls from @Avinash – Curious to know what makes Avinash Kaushik (Digital Marketing Evangelist, Google) roll out of bed each morning? Cheap Methods for Attracting New Clients – Marketing your skills to the proper audience will ensure at least a couple positive results. The Resources Mashup.
  • JUGNOO  |  THURSDAY, DECEMBER 12, 2013
    [Marketing] Facebook Ads – Some Thumbs Up, Some Down
    Orginally Facebook promoted their advertising platform as having an algorithm that translated likes into real ad preferences, giving the advertiser the option of laser-targeting marketing campaigns. He’s written a critical report of Facebook’s advertising platform called: Why Facebook is Failing Marketers. His main complaint is that Facebook has become a traditional ad seller, and has become the “last choice” for marketers when compared with other promotion channels. According to Adobe and Kenshoo Social, the reports are all positive.
  • DIGIGEN  |  TUESDAY, MAY 31, 2011
    [Marketing] An Inspirational Local Strategy: Ben Lerer of Thrillist
    Ben Lerer, founder of Thrillist, spoke about how they evolved from one local market into a national player with representation in Los Angeles, Chicago, etc, at the PSFK New York Conference. Thrillist hasn’t landed in the UK yet, but it feels like we are geared up for this product now. With Living Social and GroupOn feeling a bit pony Thrillist could be the right product right now. Lets hope it lands here soon. Its a pretty inspirational and down to earth chat about how to do it, starting low and aiming high…with a little support along the way.
  • PUSHING SOCIAL  |  FRIDAY, DECEMBER 9, 2011
    [Marketing] The Best of PS: Twitter, Geeks, Pop Ups and More
    There is No ROI in Social Media Marketing bit.ly/szxYga Marketing Links They Didn’t Show You in School bit.ly/s4yzEF The 6 Stages of Exposing Yourself with Content Marketing bit.ly/vMr6O5 Simple Words That Will Help You Build Your 2012 Marketing Plan | Blue Kite Marketing j.mp/uqoObL. Get the kids and gather around. It’s time for the weekly review of what matters this week in Social Media.  Or at least what I think is important. First let’s start with the posts this week. The Rise of the Social Geek. Why This Blogger Uses Pop Ups. Tweets and Links.
  • GAURAVONOMICS  |  SATURDAY, SEPTEMBER 25, 2010
    [Marketing] Game Mechanics in Education: Leveling Up With Class Blogs.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « We Are More In Sync and More Out of Sync Than Ever HT Article on Bloggers as Opinion Leaders » Game Mechanics in Education: Leveling Up With Class Blogs Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! For more, read my bio. Lets talk. Unported License.
  • THE WAY OF THE WEB  |  TUESDAY, JANUARY 12, 2010
    [Marketing] Will customer service come to social media?
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Mr Guru disagreed. link] Dan Thornton Cheers.
  • SPIN SUCKS  |  WEDNESDAY, AUGUST 31, 2011
    [Marketing] 5 Reasons I Should Get More Comments than Gini Dietrich
    Michael Schechter is the Digital Marketing Director for Honora Pearls, a company specializing in  freshwater pearl jewelry. Today’s Coup de Blog is written by Michael Schechter. Every day, Gini Dietrich leads you to believe that she is kind enough to provide others an opportunity to give their voice on this blog; to share in her audience. This is a flat out lie. Having been a long time reader of Spin Sucks, there is one clear and, frankly, sinister intent for Gini’s so-called generosity… she gets to trounce us all in sheer volume of comments. But why not try something new? Agree?
  • CONVINCE & CONVERT  |  TUESDAY, JUNE 17, 2014
    [Marketing] 74% of World Cup Viewers Use Social Media During the Games
    It’s no surprise that social media has become one of the most important tools for marketers to leverage during live events and sports games.  In an effort to seize real-time opportunities and become part of the social conversation during the World Cup, marketers will be connecting with their consumers through #hashtags, “brand newsrooms” will be abuzz with trending topics, and consumers will be prompted to share ads across their networks. Social gives brands the power to engage and influence consumers second by second. Crowdtap polled 850+ men and women in May 2014.
  • MINDJUMPERS  |  FRIDAY, NOVEMBER 19, 2010
    [Marketing] The Facebook Mobile
    Taking Facebook´s latest focus for development into account – creating a platform for business on Facebook Places, Deals, and the launch of the new social inbox they call Messages – just makes it even more relevant and a logical next step. I am looking forward to try out the Facebook mobile when it hits the market. Tweet In the beginning of the last three press conferences held by Facebook, Mark Zuckerberg has been very quick to decline the rumours that Facebook is about to launch a mobile phone. My conclusion. Similar Posts: The Development in Facebook Mobile [infographic].
  • CREATIVE RAMBLINGS  |  THURSDAY, AUGUST 2, 2012
    [Marketing] Interview with Noelle Federico, CFO of Dreamstime
    Noelle Federico has more than 20 years of experience in business management, media relations, sales and marketing. She is the Business Manager and CFO of Dreamstime.com, one of the largest stock photography companies in the world. Cendrine Marrouat: Hello Noelle, thank you for answering my questions. For those who do not know Dreamstime, would you tell [.]. Facebook Interviews Dreamstime Noelle Federico Photography Stock photography
  • ENGAGE  |  TUESDAY, SEPTEMBER 2, 2014
    [Marketing] Video Storytelling Made Fun—And Easy
    According to a 2013 study from ReelSEO , 82 percent of marketers confirmed that video marketing had a positive impact on their business. The same study shows that a primary barrier to using video for digital marketing is production costs and the difficultly producing quality video content. I have great appreciation for the art of animated video storytelling. The combination of graphics, audio and movement is exciting and a nice departure from static design. Videos are an effective way for a company to get their message across and captivate their audience. Really! That’s it.
  • JEFF KORHAN  |  TUESDAY, AUGUST 24, 2010
    [Marketing] Seductive Social Media - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Social Connectivity is a Human Need | Main | How to Start a Blog » August 24, 2010 Seductive Social Media Money won is twice as sweet as money earned. The results you achieve through your social networking and marketing will often have this seductive quality. Analysis and Study Creates More Winning When I score a win with my social networking or marketing, I like to go back and trace the activities that made it happen.
  • PROACTIVE REPORT  |  MONDAY, JUNE 6, 2011
    [Marketing] Social Media a Close Competitor to Email for SMBs
    Social media was the most cited new marketing tactic used in the last year. For years we’ve been told that email is still far and away the best way to reach our audiences, but a new study from Pitney Bowes  released in April  shows that social media is nipping hard on the heels of the number one position. Rated for cost effectiveness and ease of use, social media is just a few percentage points behind email. However, like their larger counterparts,  SMBs also struggle with measurement. It rated poorly for “proven effectiveness&#. 10 point Social Media Strategy.
  • SOCIALNOMICS  |  WEDNESDAY, AUGUST 27, 2014
    [Marketing] Is it worth investing in social media?
    For the chair of the Federal Reserve to issue such a direct warning to the markets was highly unusual, and a telling reflection of the huge enthusiasm that traders seem to be feeling about social media. The typical measure of a stock’s cost compared to its value used by the markets is its price to earnings (PE) ratio: the current cost of a share divided by its profit per share. The answer lies in Facebook’s earnings report of a year previously, when the business stunned the markets by announcing a sharp increase in advertising revenue alongside its usually healthy user metrics.
  • STEPHEN P SMITH  |  TUESDAY, SEPTEMBER 20, 2011
    [Marketing] Jobs versus Work
    Market-research managers, journalists, software engineers, and most of the people they know, are now being subjected to this unpleasant process. Me, Inc. – By Jim Manzi – The Corner – National Review Online. Me, Inc. September 15, 2011 7:52 A.M. By Jim Manzi. Megan McArdle [ The New New New Economy ] and Arnold Kling [  The Job-Seeker's Paradox ] (two bloggers who are very helpful in understanding the actual economy where we now live, by the way) make the point that life can be good when you have a comfortable job, but it’s dangerous, because it is likely to go away.
  • CONVINCE & CONVERT  |  WEDNESDAY, FEBRUARY 6, 2013
    [Marketing] The 2 Ways Most People Are Misusing Vine
    But Vine is not revolutionizing content marketing. Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Vine, Twitter’s new super-short video/animated gif app. Here’s the thing. Vine is strangely addicting to watch, and the ease with which you can create these short clips is astounding. That’s just foolishness. You’ve been able to make a 6 second video since the invention of video (. Click to read more » social media tools baer facts vine
  • ENGAGE  |  TUESDAY, JULY 12, 2011
    [Marketing] Content Design for the Digital Reader
    content marketing executive with more than two decades of experience who’s helped develop online reading applications for publishers such and AOL and Hearst, Pittman is also the voice behind the blog, “ From Concept 2 Market: What Makes a Product Worth Talking About.” Terry Pittman, author of From Concept 2 Market Absolutely. Washington, D.C., where I live, is a city known for its appetite for reading. On any given morning, the downtown line is a gray hue of policy wonks, academics, financiers and other pseudo-intellectual types. Or The Wall Street Journal. Maybe. It’s not.
  • ARI HERZOG  |  TUESDAY, MARCH 31, 2015
    [Marketing] Why I Want Weak Ties
    Related Stories How to Be Productive on Facebook Strategies and Tips on Social Media Marketing Like, Comment, or Share This. Facebook says : …you should only send friend requests to people you have a real-life connection to, like your friends, family, coworkers or classmates. LinkedIn says : …the basic type of connection is a contact you know personally and who you trust on a professional level. strong tie is someone who frequently and reciprocally communicates with you. These are who Facebook and LinkedIn refer in their descriptions. once said that. Thanks for reading.
  • ALMOST SAVVY  |  FRIDAY, JANUARY 2, 2009
    [Marketing] LinkedIn Tip - Got Street Cred?
    Following the time when Mom’s praise was enough and prior to today, there was also a time,when customer testimonials printed on marketing brochures were all the evidence we needed to know you were the bee’s knees. Posted by Irene Koehler in Business , Career , LinkedIn , Networking on January 2, 2009 | 7 responses There was a time when a recommendation from your mother that you were a real catch was enough of an objective opinion to satisfy others’ due diligence to determine if you were all you claimed to be. hope to work with her again sometime&# ? Time to get rolling!
  • FEVER BEE  |  TUESDAY, MARCH 8, 2011
    [Marketing] The Professional Community Management Course
    Too often it's left to the marketing team. Too often a marketing-mindset creeps in - which would be fine if fostering a sense of community amongst people was a traditional marketing skill- but it's not.  How many businesses fail to get their community off the ground? How many businesses struggle to sustain high levels of active members and keep members coming back? How many businesses never get the benefits they want from their community? Looking at the huge number of online ghost towns, it’s far too many. Businesses   Pass or fail?
  • TWIST IMAGE  |  TUESDAY, OCTOBER 15, 2013
    [Marketing] Fake Traffic, Bots And Faker Websites
    "During a recent interview, online ad veteran Wenda Millard , president of Medialink , made the bold claim that a quarter of the online ad market is fraudulent. We try to be these loyal advocates for digital marketing. And, if the brand is loser, marketing is the biggest loser. The engine of marketing is to create interest and sales in the products and services of businesses. digital marketing. online ad marketing. Fraud is everywhere. Wake up. Some advertiser paid for those eyeballs. They paid for an ad that would never been seen. Right? Wrong.
  • SPIN SUCKS  |  TUESDAY, JULY 5, 2011
    [Marketing] The Power of Social Over Search Engines
    If, as a marketer, you can come to grips with that and leverage it, you have a great competitive advantage. Today’s guest post is written by Paul Sutton. How long do you think you could go without using an Internet search engine? asked my friends and networks the question, and two thirds of the people I asked said that, on average, they use a search engine more than 10 times per day. They don’t think about it, they just do it. And they have total faith in the results they receive. Think about the power and influence this gives search engines over the way we see the world.
  • ABSOLUTE PA  |  FRIDAY, MAY 29, 2015
    [Marketing] Are you in the Twilight Zone?
    It takes entrepreneurial spirit to see a gap in the market but besides that you need creativity to recognise that there is another way, a different approach. Like sales and marketing… For most of my clients, marketing and sales fall into this category. When I hear them voice concerns of…. I don’t know what to say in my marketing! You can’t create a successful business without sales and marketing. Busy’s the new black these days – ask anyone how they are (entrepreneurs I’m looking at you espesh!) There’s always something we can be doing.
  • CONVINCE & CONVERT  |  MONDAY, MAY 5, 2014
    [Marketing] 7 Ingredients for Employee Social Advocacy
    A few weeks ago, I presented a breakout session at Social Media Marketing World. I put together an all-new presentation about employee social media advocacy, which I have excerpted below. Employees are a key to social media success because they: 1. Genuinely love your brand (hopefully) 2. Are trusted far more than the company 3. Are not filtered by social networks the same way that corporate messages are Thus, employee social media advocacy gives you Authenticity, Trustworthiness, and Reach. But, getting there isn’t a snap. That would be a gross oversimplification.
  • GEOFF LIVINGSTON  |  WEDNESDAY, FEBRUARY 27, 2013
    [Marketing] What IS the Right Culture?
    It’s amusing to read the social media marketing and masthead bloggers take this topic on. Image by kingdom of dreams. Normally, it’s hard not to read articles on workplace culture. The Yahoo! mandate to end telework and return to the workplace has sparked a tidal wave of such commentary. All of these articles invariably discuss the right culture, which of course begs the question, “What IS the right culture?” ” To me, that’s an extremely open and subjective question. “This is social business, the heart of the 21st century enterprise!”
  • MY CREATIVE TEAM THINKING  |  TUESDAY, JANUARY 5, 2010
    [Marketing] Creativity 2010 - #1
    Tags: Creative Brainstorming Marketing Creativity
  • LOUIS GRAY  |  THURSDAY, DECEMBER 2, 2010
    [Marketing] RSS Addicts Welcome Google Reader to Android
    But until yesterday, Reader was conspicuously absent when it came to the Android Market - pushing RSS addicts (like me) to get their feeds another way, be it through the generic mobile interface Reader offered, through an alternate product, or simply just to wait until getting back to the desktop. While many people are saying that Web versions of products should be all you need, consumers have taken strongly to the mobile app mentality best exemplified by the iTunes Store and Android Market. Google Reader has long been the gold standard for feed readers on the desktop.
  • IMAGINE YOUR REALITY  |  WEDNESDAY, JANUARY 5, 2011
    [Marketing] Why you can’t use social media
    They dominate and control the arena of permission marketing to the point that it’s like tying their shoes.  They are not always marketers at heart – their number one love is helping people. Editor’s Note: This is a Guest post from Neal Hopps. Just the other day I answered an email from an old friend.  He had decided to reach out to me because he was having a very hard time understanding why he wasn’t getting any real traffic to his website from his social media pages.  So I decided to take a look for myself.  So what’s the problems? Your rich.
  • SOCIALNOMICS  |  TUESDAY, JUNE 7, 2011
    [Marketing] Two B2B Rockstars in Social Media
    But how likely are they to follow a marketing agency or tech service? Forrester Research, like Hubspot has realized the benefit of truly engaging with their target market. From personal experience I can say that implementing social media for a B2B is far from simple. It takes way more effort than for a B2C. For example, people are way more likely to “like&# or “follow&# a brand like Burberry or Gucci because they love their clothes. little harder, right? Hubspot. Hubspot totally rocks it on both Facebook and Twitter. They share webinars, blog posts, events, and more.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MAY 23, 2012
    [Marketing] Insights on How Manufacturing Can Have a Competitive Edge
    Eric works as a distribution manager at EJOT UK providing high tension custom fasteners to the aerospace and defense market. The volatile and unpredictable economy we live in today has wreaked havoc not only for consumers but also for businesses and offices in all markets and industries. In the fastener manufacturing market, the level of competition is high and continues to escalate in rampant proportions. Making sure your business is always competitively operating in multinational markets is also very difficult with lots of variables outside of your control.
  • TAYLOR MAREK  |  SUNDAY, JULY 19, 2009
    [Marketing] You will be known by these 4 things
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? What you follow after What you fight for What you flee from Who you put your faith in How will this change the way YOU do things? How will this affect your Life? Lets start a conversation below. Are you that person? Christ 2.
  • TAYLOR MAREK  |  THURSDAY, AUGUST 20, 2009
    [Marketing] #100: What are Assets, Leslie Freebie, and Should I update to.
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Sponsored by GoToMeeting, try it FREE for 30 days: [link] Yes, The podcast has finally hit 100 episodes! Not to mention I am heading off to college in exactly 2 days, so this is a jam-packed episode! Finances : What are Assets?
  • CONVERSTATIONS  |  SUNDAY, FEBRUARY 15, 2015
    [Marketing] Week in Review: Posts and LIFT Shares, Feb. 8 – 14, 2015
    Week in Review  February 8-14, 2015: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks (Almost) Daily Podcasts , and LIFT resources shared on Twitter ( @smallbiztracks ) This Week on ConverStations Using Images in Your Web Content – The LIFT Weekly Podcast No. 6 11 Ways to Use the New Twitter Video “That’s a Dumb Idea” Embrace the Challenge of Change One Blank Canvas at a Time What’s Their Secret? In 2015, we launched a new podcast:  The L.I.F.T. Weekly Podcast  for Small Business Owners. The  Consider leaving a comment! Brain Stew Whistle Stops
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, JUNE 27, 2012
    [Marketing] Who Is Your Host Neighbor?
    Web hosting is a necessity for online marketing. Well, if you want a website, that is, and why would you do Internet marketing without a website? One of the important factors to consider when setting up a hosting account is who your neighbors are. This is important because if you get put on a server that is a bad neighborhood – several of your hosting neighbors are spammers – then you could get a bad reputation by association. Your choice of hosting companies has a lot to do with that reputation. In most instances, that doesn’t cause problems.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, AUGUST 12, 2011
    [Marketing] Is Google+ Killing Twitter?
    Twitter slowly declines into a niche social media tool aimed at the mobile market. We can speculate about the future, but I think the best thing for marketers to do is to live in the present. A few days ago I made some comparisons between Google+ and Facebook. Specifically, I talked about how Google+ has built in privacy features that Facebook doesn’t and how that could change the social media game. But lately I’ve heard some comparisons between Google+ and Twitter. In fact, some Google+ users are abandoning Twitter. It got me to thinking. Is Twitter old hat? For now.
  • KONO SOCIAL  |  TUESDAY, AUGUST 2, 2011
    [Marketing] Report: The Rise of Social Advertising
    What this means for small business owners like you: At Kono Social , we believe that social marketing is destined to become (if it isn’t already) the most cost effective way to find your existing customers, as well as to reach out to new customers. We always recommend that our clients view social media marketing as a marathon as opposed to a sprint. Social media evangelist Brian Solis  just released a report via Pivot , an upcoming social media conference focused on the rise of the social consumer, in which they compare social advertising (e.g., Social Media
  • DIVA MARKETING BLOG  |  TUESDAY, APRIL 12, 2011
    [Marketing] Diva Marketing Blog - Untitled Article
    Most of Diva Marketing's community is savvy when it comes to online safety but for those who are new to participating in public digital conversations, e.g., Facebook, Twitter, blogs, etc. This crazy social media world opens doors that are unexpected. One for me is helping people "get" (Girlfriend, need I say it?) social media. . Sometimes you have the opportunity to speak to a group where you feel honored to be invited. Sometimes it's even a personal pleasure. couple of weeks ago I had the honor and pleasure to be invited to participate at an innovative program. The concept was masks.
  • VIPER CHILL  |  MONDAY, MAY 10, 2010
    [Marketing] How to Build a Superblog: Insights from the Technorati Top 10
    know I have to be consistent with posting on a daily basis and building backlinks through article marketing. Home What the F ? Cloud Living Say "Hi!" You are here: ViperChill » Social Media » How to Build a Superblog: Insights from the Technorati Top 10 How to Build a Superblog: Insights from the Technorati Top 10 Written by Glen, this post has 62 Comments It’s no secret that one-man blogs can make a lot of money. In a sea of over 100 million blogs, these guys are the exception. It’s certainly not easy or quick to build a blog to reach these income levels. Thanks!
  • FEVER BEE  |  TUESDAY, APRIL 17, 2012
    [Marketing] Growing A Community: A Campaign-Based Process
    Direct marketing, promotion, word-of-mouth, and search. If you’re trying to reach critical mass, you probably need direct marketing. You might, for example, use direct marketing to reach the first few people to grow the community then switch to promotion and WOM activities for the broader group.  There is a process to growing a community. It’s not something that should be left to chance. It should be part of a coherent community management strategy. prefer growth to be campaign based, which means a heavy focus upon growth over a short-period of time. Just Arrived?
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, JUNE 24, 2010
    [Marketing] Publix, Where Are You?
    Each appeals to different consumer markets while some appeal to a variety of consumer markets. If so then the market might ask Publix, where are you? Everyone shops at grocery stores. We need food to sustain life. Ever wonder whether all things social will change the grocery shopping experience? Below is an infographic illustrating what grocery brands are and aren’t using social and what traction they are creating with it. Now look closely and you’ll see that Publix has no presence whatsoever within the social graph.  Does it matter? What say you?
  • TWIST IMAGE  |  FRIDAY, JANUARY 30, 2015
    [Marketing] Twist Image Becomes Mirum
    Over the course of several months of meetings, we wound up meeting and connecting with other digital marketing agencies that had been acquired through JWT (now known - again - as J. There were conversations about pulling all of these agencies together to unite and create a brand-new global digital marketing agency. It was a great opportunity for us to get in on the ground floor and build something new, so we decided to become a founding partner of this new global digital marketing agency. We employ over 2000 amazing digital marketing professionals. digital marketing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Marketing] Doug Johnson Website --Skills for the Knowledge Worker
    Most Americans, especially those in traditional blue-collar jobs such as manufacturing, have for decades watched non-skilled work being shifted to either automated systems (robotics) or to cheaper foreign labor markets. Doug Johnson. Writing, Speaking and Consulting on School Technology and Library Issues. Search. My book Machines are the easy part; people are the hard part is now available as a free download at Lulu. Home What’s new? Special note from Linworth Publishing : If you say you “saw it on my website, you will receive a $5 discount on any of my books. Subscribe.
  • SOCIALFISH  |  THURSDAY, NOVEMBER 11, 2010
    [Marketing] Mobile apps are a waste of time for associations.
    We’ll know more about the market, and there will likely be more of our fish in the sea, so to speak. * deep breath * There. said it. And I know I’m going to get a lot of grief over it, so let the debate begin. I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,&# and a r eport on global mobile statistics from MobiThinking. believe that associations need to get mobile right, and fast. disagree that apps are the answer. Here are five reasons why. 1.)
  • GEOFF LIVINGSTON  |  WEDNESDAY, APRIL 17, 2013
    [Marketing] Is Existing Online a Quest of Loneliness or Giving?
    The effort spent was given voluntarily, an internal need to communicate, to socialize, to market, or some other form of self-justification. To better my profession, to market my business, to FEED MY CHILD! Image by Den Den. Do you sense a lack of clear meaning in this online rat race? On one hand, existence stands in its purest form, reasons to be online, missions of the niche! Then we dilute existence with digital records of ice cream trips, Nike Fuel runs, and manufactured savoir faire. We have many boys and girls trapped in their own online bubbles now. The Rat Race of Likes.
  • IMAGINE YOUR REALITY  |  THURSDAY, JUNE 27, 2013
    [Marketing] Business Notes – June 2013
    It is exhilarating in a way, to be able to hire someone and know they will take care of the work. I’ve done it before, but never for projects I could do myself and I find myself feeling pleased because it’s saving me time and also helping me put a marketing tool into place. 6-25-13 I’ve been busy with my business, and it’s been productive busyness. I’ve been putting into place some of the marketing tools that have been missing up to now. 6-3-13 At a conference I attended over the weekend, one of the speakers displayed arrogance instead of confidence.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, MARCH 17, 2014
    [Marketing] 3 SEO Trends You Can’t Ignore
    Marketing Pilgrim posted an interesting infographic today titled “5 obvious SEO trends for 2014 you’re probably ignoring anyway.” When 56% of mobile users search the Internet using their mobile browsers, that’s a market you can’t ignore. But you also have to think beyond the mobile browser market. ” I agree with. These are obvious trends. And that you are probably ignoring them, but … you shouldn’t be. want to focus on three of these trends. think they are obvious, and I’ve discussed each of them in the past.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, SEPTEMBER 14, 2012
    [Marketing] How SEO Has Changed In 20 Years
    In the early days of Web marketing, webmasters spent their SEO capital writing impressive meta descriptions and stuffing their web pages with keywords. Article marketing took on a whole new air of importance and website directories were full of useless descriptions for the sake of a good link. Then, along came blogging and social media, videos, mobile marketing, etc. Particularly important was the meta keyword tag. It was not unusual to visit a website, view source, and see hundreds of keywords stuffed into the meta tags that didn’t even appear on the page.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, JULY 25, 2012
    [Marketing] Is Bing Bowing Out Of Search?
    This is going to kill a lot of free SEO tools, and it could very well put a dent in Bing’s overall market share as well. But this move could hurt Bing as much as anyone else – at least, in search market share. In that case, they may not mind losing market share to Google. Microsoft has announced that starting August 1st they will charge for the use of Bing’s API. Let’s face it, pursuing a solid SEO strategy is getting more expensive all the time. Many of them use free SEO tools because they can’t afford the more expensive ones.
  • DANNY BROWN  |  TUESDAY, NOVEMBER 2, 2010
    [Marketing] Drinking From the Kool Aid
    Over 140 Marketing and Business Development Ideas for You. One of my favourite marketing bloggers is Jim Connolly. The phrase “drinking from the Kool Aid” is a strange one. Originating from a cult mass suicide , it’s also used to describe belief in perspective. still can’t decide whether I’m a fan of the term or not, but that’s neither here nor there. Either way, if I was to drink from the Kool Aid and share with you, here are ten bottles of Kool Aid that would fill your creative juice needs anytime. hope you enjoy. How to Choose the Right Blog Tool. Read, bookmark, use.
  • GAURAVONOMICS  |  THURSDAY, JANUARY 6, 2011
    [Marketing] Ten Plus Insightful Reports and Slide Decks on Asia Consumer, Youth and Digital Trends
    If you liked this post, you might also like: Five Remarkable Trend Prediction Reports to Prepare You for 2011 Tracking Broad Social Trends Beyond Web and Mobile Across Asia Twenty Plus Insightful Slide Decks and Reports on Consumer Behavior in China Social Media Marketing Hall of Fame: 50 Global Case Studies Social Media Marketing Hall of Fame: The 50 Most Remarkable Platforms and Programs From 2006-2010 Times of India Story on Social Media Careers in India. I have been tracking broad consumer trends in Asia , beyond web, mobile and social. Synovate: Young Asians. Digg this!
  • SPIN SUCKS  |  WEDNESDAY, FEBRUARY 15, 2012
    [Marketing] PRSA Response to PR Definition Criticism
    And helping current and future business leaders understand and appreciate the vital role of reputation management in their marketing mix. 4.     They aren’t particularly “modern.”. Today’s guest post is written by  David C. Rickey , chair of the PRSA PR Defined Task Force, in response to Redefining Public Relations by Gini Dietrich. With the release of the three final candidate definitions for public voting, and with the winning definition to be adopted by PRSA, more strong opinions now are being expressed. You hate them. Sweet mother of confusing sh*t.”. Public. Communication.
  • MINDJUMPERS  |  FRIDAY, AUGUST 3, 2012
    [Marketing] 4 Reasons to Use Social Enterprise Networks for Business
    Currently, her research focuses on various topics related to CRM software, sales, customer service and marketing strategy. Chatter knows what you care about based on your activities, making it’s value immeasurable, ” said Dave King, Chatter Product Marketing Director. Tweet Guest post written by Ashley Furness, who has spent the last six years reporting and writing business news and strategy features. Her work has appeared in myriad publications including Inc., Upstart Upstart Business Journal, the Austin Business Journal and the North Bay Business Journal. Centerstance Inc.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, AUGUST 2, 2010
    [Marketing] You’ve Got the Wrong Measures!
    Outside thinking focuses on learning market needs and intents. Do you measure market needs and intents? Production cycle times, process variation, employee productivity, sales, marketing etc.  Meanwhile markets have become more and more dynamic fueling constant changes largely because of the influence of technology and communications. Marketing and advertising actions are downstream. The prevailing business philosophy around social media are consumed with measuring everything with the aim of determining effectiveness. Is Measuring Social Relevant?
  • IMAGINE YOUR REALITY  |  FRIDAY, JULY 9, 2010
    [Marketing] When technology becomes a fetish
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Technology has become a status symbol for many people. To be able to show that a person has the iphone 4 as opposed to a prior version is to show that the person is in, has status, and is able to keep up with the Jones. Each year different companies will produce the latest version of technology. But what if we didn’t?
  • IMAGINE YOUR REALITY  |  MONDAY, AUGUST 16, 2010
    [Marketing] Are you sacrificing experiences for things?
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Are you sacrificing experiences for things? When’s the last time you hiked somewhere new, or visited a new place that you’d always wanted to visit? Are you sacrificing experiences for things?
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, SEPTEMBER 27, 2012
    [Marketing] A Keyword Suggestion Tool You’ll Love
    For instance, let’s say you enter “internet marketing.” ” Click on “internet marketing jobs” under Google and you’ll go to the search results page for that search term. Click on “internet marketing secret” under YouTube and you’ll be catapulted to the search results page at YouTube for that search term. Keyword research does not always have to consist of searching for the most searched for keywords related to your niche. Looking for alternative keywords might be well worth your time. Soovle is a real simple tool.
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