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  • SOSHABLE  |  FRIDAY, APRIL 26, 2013
    [Marketing] This Guy Sucks…A Magic Moment
    Sure, you want to write for marketing, but don’t limit yourself to just marketing and self-help material. Read marketing books written this week and read marketing books written a decade ago. 'When it comes to wannabe-writers and reading, Stephen King tells us there is a magic moment, and this is true (even for SEO writers). There is a single intoxicating instant that only readers are privy to, and it comes when you lay down the book, shake your head with wonder, and mutter: “This guy SUCKS. Can write better than this!” Nothing grows in a vacuum.
  • SOSHABLE  |  TUESDAY, AUGUST 30, 2011
    [Marketing] Where Did All The American Jobs Go? [Infographic]
    The US job market is nowhere close to where it should be. For example: 150,000 new jobs should be added each month to keep up with the growing population but in January, 2011 there were only 36,000 jobs added. America is losing jobs and the reason for it is because US companies are sending these jobs abroad. India and China are among the top countries where most of the jobs are being outsourced. Take a look at this infographic which highlights where in the world are the American jobs… ++ Click to Enlarge Image ++ Image Source: MBAProgramInfo.com. Infographics
  • BARE FEET STUDIOS  |  WEDNESDAY, OCTOBER 7, 2009
    [Marketing] Is it easy to tell if you are a scammer or straight-shooter?
    Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Activism , Branding , HowTo , Social Media > Is it easy to tell if you are a scammer or straight-shooter? Is it easy to tell if you are a scammer or straight-shooter? by Roxanne Darling on October 7, 2009 The social web has made it so easy for people to connect with each other and have a voice at the table like never before. Later back at home I could Google him. Hawai?i
  • WWW.MISSIONTOLEARN.COM  |  MONDAY, OCTOBER 11, 2010
    [Marketing] Who are your curators?
    also curate my own info stream on nonprofit marketing, knowledge sharing and information management via Google Reader, and anybody is welcome to follow or subscribe: [link] We at IssueLab definitely agree (although sometimes grapple) with the importance of content curation. Mission to Learn – Lifelong Learning Blog Know Better. Live Better. Who are your curators? by Jeff Cobb I had already planned to write a post about “curators&# today when I noticed that Jeff De Cagna has posted about the “ content challenge &# over on SmartBlog. The first is to find great curators.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Marketing] Personal anticipated information need
    10 No. 3, April 2005. Contents |. Author index |. Subject index |. Search |. Personal, anticipated information need. Harry Bruce. The Information School, University of Washington, Seattle, WA 98195, USA. Abstract. Background. The role of personal information collections is a well known feature of personal information management. The World Wide Web has introduced to such collections ideas such as filing Web pages or noting their existence in Bookmarks and Favourites. Argument. Elaboration. Conclusion. Introduction. Personal information collections. 1954 ; Van Meter and Middleton 1954 ). 2001 ).
  • ALMOST SAVVY  |  FRIDAY, OCTOBER 31, 2008
    [Marketing] Blogging Between Hot Flashes
    My many twitter friends, especially Clara Kuo of The Millennium Marketer ( @manesaclara ), have replied instantly to queries with answers and words of encouragement. Social media marketing is new territory and there’s no such thing as being too late to the game. Different experiences, different perspectives. We’re at different points in our lives. As the kids I know say, it’s all good. I’m not young or, rather, not as young as most of the tech-online-wired crowd. didn’t grow up reading blogs or surfing the net. Do I belong in the blogosphere? You bet.
  • ALMOST SAVVY  |  FRIDAY, OCTOBER 31, 2008
    [Marketing] Blogging Between Hot Flashes
    My many twitter friends, especially Clara Kuo of The Millennium Marketer ( @manesaclara ), have replied instantly to queries with answers and words of encouragement. Social media marketing is new territory and there’s no such thing as being too late to the game. Different experiences, different perspectives. We’re at different points in our lives. As the kids I know say, it’s all good. I’m not young or, rather, not as young as most of the tech-online-wired crowd. didn’t grow up reading blogs or surfing the net. Do I belong in the blogosphere? You bet.
  • TWIST IMAGE  |  THURSDAY, NOVEMBER 14, 2013
    [Marketing] Reboot Your Business: How To Ride The 5 Disruption Waves That Will Sink Your Competition
    On Tuesday, November 26th (at 3 pm eastern), Danny Iny from Firepole Marketing is going to be hosting a webinar that will dive deep into the core concepts of my latest book, CTRL ALT Delete , and it''s 100% free! If you''ve had enough of my blathering, I''m also thrilled that Gini Dietrich (founder and CEO of Arment Dietrich , co-author of Marketing In The Round , blogger at Spin Sucks and co-host of the Inside PR podcast) and Marcus Sheridan (all things Sales Lion ) have agreed to take part in the conversation. firepole marketing. marketing in the round. big data.
  • WRITTENT BLOG  |  WEDNESDAY, JANUARY 29, 2014
    [Marketing] How to Design a Blog to Explode Your Social Reactions: 11 Tested Tools
    Social media optimization (SMO) is a relatively new form of inbound marketing that’s closely tied to SEO. Providing your website visitors with easy opportunities to share on social media, when coupled with quality content and sound SEO practices, will transform your site into a marketing powerhouse. We love the subtle design of the option below: Image Credit: Book Marketing Maven. To learn more about the importance of great images for social reactions, we recommend Visual Content Marketing Tips from 13 Genius Thought Leaders. Even more impressively, 46.4%
  • NET-SAVVY EXECUTIVE  |  THURSDAY, OCTOBER 4, 2012
    [Marketing] The Summer Reading Post
    Nassim Nicholas Taleb's first book, Fooled by Randomness (2001), covers much of the same territory—people misinterpret randomness habitually—but it returns too often to the financial markets for its lessons and examples. It seems that I'm late posting this year's "what I read this summer" post. That's to be expected, since I'm behind on the reading pile, too. But summer is giving us an encore this week, so here's my chance to share some of the interesting things I've read with you. This one's weaker as a novel, but it raises serious issues: Black-hat PR in social media.
  • SOCIALNOMICS  |  THURSDAY, MARCH 10, 2011
    [Marketing] You are worth more than $1.07
    You can’t look at Facebook marketing solely through the CPC lens. You empower your digital audience and mobilize them into an evangelizing army of ambassadors who market for you. To give the great Seth Godin a shout out, it is time for some Purple Cow thinking for Facebook marketing. They say you can’t put a price on friendship, but how about Facebook Fans? Personally I had hoped I was worth at least…three times that! Fans cannot simply be categorized into commodities that can be purchased. Frankly I think users are just getting used to ignoring the ads.
  • KIKOLANI  |  FRIDAY, JULY 27, 2012
    [Marketing] Fetching Friday – Resources Mashup & Within Two Worlds
    10 Email Marketing Tips for Bloggers – Ten tips for bloggers to help you improve the email marketing strategy for your blog. Twitter Tools to Enhance Your Marketing – Discover these 5 free tools to grow and manage your community and maximize your visibility. Answers to Your Top 7 Questions About Mastering LinkedIn Marketing – Get answers to the most frequently asked questions about LinkedIn marketing. The Resources Mashup. Blogging / Content. Ways to Find Viral Content Ideas – Want to find content ideas that have a chance at viral fame?
  • KIKOLANI  |  WEDNESDAY, FEBRUARY 22, 2012
    [Marketing] How to Get 40,000 Readers Without Guest Blogging
    Not only that, this new blog isn’t about marketing, blogging, or making money online! As an example: I did an interview with Rafal Tomal (lead Copyblogger designer) & Alex Mangini (owner of Kolakube) for my marketing blog Sparring Mind. This is a guest post by Gregory Ciotti. “It can’t be!” ” Ah, but it’s true! Refreshing, isn’t it? Only a few months ago, I started my recent project, an electronic music blog by the name of Sophistefunk. And I did it without a single guest post about this blog! But how ? Almost. Then it hit me.
  • IMAGINE YOUR REALITY  |  FRIDAY, JULY 16, 2010
    [Marketing] Why social media is a vocation
    He argues that social media is a set of tools and a method for reaching people, which I think is a half right assessment of what social media is…half right because it mainly acknowledges social media as a technology and a marketing method, but also wrong, because social media is more than just a set of tools or a method. The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out?
  • IMAGINE YOUR REALITY  |  THURSDAY, OCTOBER 7, 2010
    [Marketing] How to figure out how to participate on social media sites
    I’m currently utilizing the same learning process with Third Tribe marketing (Affiliate link). The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? The reason I do that is because I usually need to spend some time figuring out how the site works and what my role is in the site. Imagine Your Reality. All Rights Reserved.
  • ALMOST SAVVY  |  SUNDAY, MAY 3, 2009
    [Marketing] Blogs: I'll Show You Mine if You'll Show Me Yours
    Just check it out: [link] I also blog myself about marketing (click my name above) and then I have a personal travel blog which I don’t update too often. I’ve enjoyed your Marketing Safari blog for some time now and look forward to more great content. The Florida Writers Conference blog ( [link] ) is a marketing blog for the conference (October 23-25 in Lake Mary, Florida, you should come). I’m the virtual group leader of the Florida Writers Association, and that blog is an outgrowth of that position (but I need to market it better). And Twitter.
  • SOCIALNOMICS  |  FRIDAY, APRIL 13, 2012
    [Marketing] 12 Steps to Social Media Success…and a Gilly Flower Cordial to You!
    Our agency has invested tens of thousands of hours with dozens of clients, from small businesses like George Howell Coffee to multinational corporations like HP, trying and testing every conceivable digital marketing strategy and tactic to forge a proven success formula. That’s because: a) there is more to life than money, and b) social media works best within a strategic, integrated marketing mix that is continually honed, refined, lathered, rinsed — and repeated. Email still rules as the primary mode of communication online, and email marketing ranks high in terms of conversion.
  • SOCIALNOMICS  |  THURSDAY, MAY 10, 2012
    [Marketing] Bing & Facebook Declare War on Google with Social Search
    Facebook could own this new market of social search, but perhaps, behind closed doors they have been working with Microsoft to partner on developing the social search market. Bing announced today it is changing the search game. As discussed in my best selling book Socialnomics (2009) the ultimate winner between Google, Facebook, Microsoft, Amazon and Apple may hing on which company figures out social search. Social Search: The New Frontier. Microsoft and Bing are going all in on social search and why not? Google has already defeated them on the traditional search front.
  • MICRO PERSUASION  |  THURSDAY, JULY 8, 2010
    [Marketing] Net vs. Books - The Steve Rubel Stream
    When it comes to books, I do still buy and read them, although at a far slower pace than before, and generally theyre either biographies of people I admire, or more often, related to technology and marketing simply to give me a different way to read the content of people I generally follow online. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? And that experience, thanks to my smartphone, is getting a lot richer. Not really.
  • ENGAGING BRAND  |  THURSDAY, JULY 17, 2014
    [Marketing] Don’t Forget This Fact About Social Media Connections
    What part of the market will you not serve and what problems will you NOT solve. Connect truthful marketing reasons to the right customers and disconnect from spin that annoys. Connect those marketing reasons to an offer for sale and disconnect from the traditional spin and tell. 'Connections. Connecting. Everything you read about social media is about connections. However often what is forgotten is that to connect to something, you need to disconnect from something. Then either find a partner or someone that you can steer customers towards. Share. Social Media
  • ENGAGING BRAND  |  MONDAY, JANUARY 27, 2014
    [Marketing] Is there a crisis of business sales thinking?
    Big does not necessarily mean you are able to control the market because the market is global rather than local or national. Here the business would aim at keep extending the market past the current offer to retain and keep customers. 'The word ''big'' seems to be synonymous with success in the past BUT is that changing? Big no longer also means profitable. Big does not necessarily attract the best talent anymore, indeed it may be a turn off to the millenial generation. So are we facing a crisis of thinking at the top of businesses? think it is possible.
  • GEOFF LIVINGSTON  |  FRIDAY, AUGUST 27, 2010
    [Marketing] The Death of Facebook
    Video and YouTube (this one does as well as a McRib sandwich on market share). It would be very hard for McDonalds to keep serving Big Macs while offering a tastier Filet Mignon sandwich that holds market share ( Angus Wraps aside ). The following is draft material for my next book, Welcome to the Fifth Estate (the follow up to Now Is Gone , which is almost out of print). Comments may be used in the final edition. You can download the first drafted chapter of the new edition — Welcome to the Fifth Estate — for free. That’s right, McDonalds. You want a latte?
  • WAXING UNLYRICAL  |  THURSDAY, DECEMBER 9, 2010
    [Marketing] Online Videos 101: Keep It Simple, Stupid
    Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Until three weeks ago. in Communication program. Our faith (naiveté?)
  • TREY PENNINGTON  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Marketing] 4 Things I wish the iPad Kindle would do
    Search Categories Book Reviews Brand Facebook Find a job Influence Inspiration Integrating Social & Traditional Media Leadership Live blogging Marketing Publicity Radio Program Resources Reviews Sales Social Media Speaking Storytelling Technology Uncategorized Writing Get New Posts by Email My Facebook Profile My Tweets My Delicious Bookmarks My MySpace Profile My YouTube Videos My Viddler Videos My Flickr Photos My RSS Feed My TwitPic Photos Facebook “Fan&# Box Trey Pennington on Facebook Contact | Disclosure | ©2009 Trey Pennington | 209 N. Yikes. Same with the audio version.
  • CONVINCE & CONVERT  |  MONDAY, MAY 5, 2014
    [Marketing] 7 Ingredients for Employee Social Advocacy
    'A few weeks ago, I presented a breakout session at Social Media Marketing World. put together an all-new presentation about employee social media advocacy, which I have excerpted below. Employees are a key to social media success because they: 1. Genuinely love your brand (hopefully) 2. Are trusted far more than the company 3. Are not filtered by social networks the same way that corporate messages are Thus, employee social media advocacy gives you Authenticity, Trustworthiness, and Reach. But, getting there isn’t a snap. That would be a gross oversimplification.
  • SOCIALNOMICS  |  THURSDAY, JUNE 30, 2011
    [Marketing] Top 5 Social Media Tools Companies Use
    What’s awesome: Determine your “influence&# and compare/contrast with others in order to see how far your brand reaches and how your social networks like Twitter and Facebook impact that influence or target larger influencers in your target market to spread the word. We all know the three most popular social media apps in our toolkit are: Facebook, Twitter and LinkedIn. But what else are companies using to have an edge and be more efficient and productive in their social media efforts? How are they actually Tweeting? How are they monitoring? Cotweet. Radian6. Tweetdeck.
  • ENGAGING BRAND  |  TUESDAY, JULY 29, 2014
    [Marketing] How to Stand Out From Your Competition
    In any of these cases, this mindset is weaved into the whole customer experience from packaging to invoicing, from marketing to design. 'A business needs to offer something different or offer something differently to stand out from your competition. You understand that you need to differentiate yourself from the competition ; you understand you need to create reasons why you are the perfect supplier to your customer’s need. However in an age of abundance how can you be different ? Yikes, so many offers, so many choices… can you truly be different? Tweet this ). Tweet this ).
  • ENGAGING BRAND  |  SUNDAY, APRIL 6, 2014
    [Marketing] Show 480 - Design without Ego but with Purpose
    'The Engaging Brand podcast  covers  social marketing , business ideas and  brand marketing tips  and as a subscriber remember you can download Bob''s Guide to  Social Leadership Powers  - the new ebook for just 99p using the discount code ilovebob. The Engaging Brand podcast covers social marketing, business ideas and brand marketing tips and as a subscriber remember you can download Bob''s Guide to Social Leadership Powers - the new ebook for just 99p using the discount code ilovebob. We discuss. How design is not about romance but about a repeatable process.
  • CONVINCE & CONVERT  |  SATURDAY, DECEMBER 21, 2013
    [Marketing] The Virtuous Circle of Mentorship and Its Impact on Your Career
    My first boss when I worked in corporate marketing? Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. The Virtuous Circle of Mentorship and Its Impact on Your Career is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'My friend Marcus Sheridan wrote a very forthright blog post (as is his custom) recently called “ 8 People That Dramatically Impacted My Life in 2013.” simply can’t thank Jay enough for the person he is. Awesome.
  • SOSHABLE  |  WEDNESDAY, MAY 29, 2013
    [Marketing] Hiplogiq’s Engagement Engine Drives Clients’ Social Success with Real-Time Leads
    'Big or small, all businesses face the same day-to-day marketing and lead generation question: “How do I find new customers who are actively looking for the products and services I sell?” “That leaves money on the table,” says HipLogiq CEO Bernard Perrine, co-founder of social media marketing products SocialCompass and SocialCentiv. “In today’s market, businesses can’t afford to let customers go-especially ones that are asking to be found. Dallas startup for social marketing solutions raise $5 million in first round funding.
  • BILL HARTZER  |  WEDNESDAY, MAY 26, 2010
    [Marketing] Monitoring Your Company’s Brand Online with MutualMind
    While these are useful ways to gather marketing and demographic data , you still need to know what people are saying behind closed doors. MutualMind is a highly innovative and dynamic web application that helps marketing firms and public relation firms monitor the “word on the street&# in regards to brands that they are following – both your own, and your competitors. Have you ever wondered what people are REALLY saying about your brand ? MutualMind takes the different aspects of social media and brings them together into a concise, and helpful way. Digg this!
  • SOCIAL EMAIL MARKETING  |  WEDNESDAY, APRIL 20, 2011
    [Marketing] “Hardly anyone knew who Epsilon was”: Mentioning Competitors in Blogs
    I know a lot of people in the email marketing industry and at Email Service Providers. After this post I will probably have a few less friends but I guess I wasn’t born to be popular. Just like many of you, I have registered for several newsletters from MediaPost Publications. Every now and then I. Just my two cents
  • GAURAVONOMICS  |  WEDNESDAY, NOVEMBER 24, 2010
    [Marketing] Calling Social Media Practitioners and Social Web Entrepreneurs in Beijing, Shanghai, Taipei, Hong Kong and Singapore
    Finally, if you know of any interesting upcoming events for marketers, entrepreneurs and activists in these cities, do let me know. Tags: Ideas Activists Beijing Entrepreneurs Events Hong Kong Marketers Openings Positions Shanghai Singapore Social Media Social Web Taipei Later today, I am leaving on a three week trip across Asia and I would love to connect with social media practitioners and social web entrepreneurs in Beijing, Shanghai, Taipei, Hong Kong and Singapore to exchange notes. Here’s my travel plan: Beijing: Nov 25 to Nov 28. Taipei: Nov 29 to Dec 1. Digg this!
  • ENGAGING BRAND  |  FRIDAY, MAY 16, 2014
    [Marketing] Let Rip - Social is About Being You!
    Risk is a natural part of business and if we are close enough to our customers, close enough to our market then risk should be part of our gut instinct. The boundaries are the market that you serve, the values that you live by, the services that you offer. You know your market better than anyone else. 'You can hold back. Your worries can stop you from acting on your gut instinct, that same gut instinct that got you this far. Our desire to get it right, gets in the way of releasing our passion. Yet we know passion sells. We can destroy any idea by overthinking. Tweet this ).
  • CONVINCE & CONVERT  |  WEDNESDAY, NOVEMBER 7, 2012
    [Marketing] CheatSheet: 4 Mobile Ad Platforms That Work
    Whether your brand is B2B or B2C, marketing to your consumer is becoming more and more difficult, fragmented, and sophisticated. Because of media fragmentation as well as the on-the-go nature of today’s consumers, it is important to leverage all mediums possible to reach your target audience, including mobile. As mobile devices become more widely adopted by the minute, brands are turning their sights to mobile media as a new delivery channel. The challenge is what type/platform of mobile.
  • SPIN SUCKS  |  FRIDAY, OCTOBER 22, 2010
    [Marketing] #FollowFriday: Troy Claus
    With many years of experience in marketing, product, and brand management, Troy has a sense about him that is different than most – he understands not only his craft, but also how it relates back to business growth. It might be too early to #FollowFrida y Troy Claus , simply because he started his blog only this week. But I really like what he’s had to say so far and his business partner IS Danny Brown (at Bonsai Interactive ) so how bad can he be? mean, his latest post is about the Ultimate Fighter, but we’ll forgive him that one for being new. And Troy?
  • SPIN SUCKS  |  FRIDAY, JULY 30, 2010
    [Marketing] #FollowFriday: Convenience Store Dreamin | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 30 2010 #FollowFriday: Convenience Store Dreamin By Gini Dietrich | Email | Print | 4 Comments | This isn’t my typical blog recommendation, but it’s summer and it’s a great break from reality. ask you, for a moment, to put yourself in her shoes.
  • MICRO PERSUASION  |  TUESDAY, JULY 6, 2010
    [Marketing] Video Chatting at 35000 Feet Works Pretty Darn Well - The Steve.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 6 Jul 2009 Video Chatting at 35,000 Feet Works Pretty Darn Well This morning I am flying from NYC to San Francisco. try to fly Virgin America when I can since (right now) they are the only airline that has in-flight wifi fleet-wide. The rest of the airlines are rolling it out - slowly. Video/sound cut in and out. Oh, hi!
  • FRESHNETWORKS   |  FRIDAY, JANUARY 3, 2014
    [Marketing] Top apps to make your New Year’s resolutions a reality
    While there are generalist apps such as Lift on the market that help you fulfil any goal by crowdsourcing motivation, we have pulled together some specific apps to support the five most common New Year’s resolutions. Whether you have committed yourself to a 5k race, triathlon or just want to improve your cardiovascular capability, there is an app on the market to support your plans. 'Every week we bring you the FreshMinds picks – ideas to help you make the most of  digital technologies  and understand how they are helping brands to grow and innovate.  This Losing weight.
  • MINDJUMPERS  |  FRIDAY, MARCH 21, 2014
    [Marketing] A Social Media Status Quo – Brazil
    Mindjumpers Network is a global platform of local country Community Managers, enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. As the largest market outside the US, Brazil is indeed a force to reckon with when it comes to seizing social media opportunities. 'The following post is part of the Mindjumpers Network series. Here’s a sum up of our report from Mindjumpers’ local community manager Debora Corrano. Introducing Brazil.
  • ENGAGE  |  FRIDAY, NOVEMBER 22, 2013
    [Marketing] Social Media: There’s a Right (and a Wrong) Way to Stand Out
    It''s loaded with content marketing articles and strategies, a definite must-read edition.”. What about the phrase “loaded with content-marketing articles and strategies” conveys that this issue is a must-read? When the average reader woke up this morning, do you think he counted among his hopes for the day that he would tumble into an electronic magazine "loaded with content marketing articles and strategies"? But if you asked him, he’d probably say that when it comes to content marketing articles and strategies, he’s plenty loaded enough, thank you very much.
  • MYRLAND MARKETING  |  MONDAY, MAY 3, 2010
    [Marketing] SHOULD YOU QUIT IF YOUR CEO DOESN'T GET IT?
    Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense SHOULD YOU QUIT IF YOUR CEO DOESN’T GET IT? My answer to Jon: No, I don’t think you leave just because your boss is uninformed and uneducated about Social Media, or any marketing tactics for that matter. For marketers to job-hop because one communications component is not fully developed at your company or firm doesn’t help your resume either. Do you try to educate your CEO? Do you move on? Digg this!
  • DREW'S MARKETING MINUTE  |  SUNDAY, SEPTEMBER 4, 2011
    [Marketing] Are we living lives of quiet desperation?
    Why in God’s name am I telling you all of this on a marketing blog? … who out there is truly feeling alone? I’m not a big believer in coincidences. I am however, a big believer in clues. think our lives are littered with clues… and usually we either dismiss them or are completely oblivious to them. Who you think doles out those clues depends on your spiritual beliefs. For me, I’ve often joked that  God starts with pebbles and it’s about the time He’s placed a boulder in my path that I finally notice. Who leaves the clues isn’t my point.
  • JACOB MORGAN  |  FRIDAY, JANUARY 13, 2012
    [Marketing] Emergent Collaboration Vendor Review: Mango Apps
    On Friday’s I’ll be reviewing a vendor in the emergent collaboration space and will provide an overview on that vendor which includes aspects from leadership and vision to technology and market focus. Currently Mango is profitable but they don’t spend a lot on marketing which is where other funding could be useful in the future. They also need to work hard on securing some enterprise customers if they want to really penetrate that market because as of now the enterprise customers are few and far between. Every post will cover the same elements for different vendors.
  • PUSHING SOCIAL  |  TUESDAY, JANUARY 17, 2012
    [Marketing] How to Get More Blog Subscribers and Sales With Expert Products
    For example, bloggers who use their products to build email lists have an automatic market for revenue producing products. Do you know how to package your expertise ? In a way you do it every time you publish a blog post. You think of an idea then decide how to describe it. Write it. Publish it and promote the post to your audience. Now I want you to take it to the next level. want you to create an “Expert Product” to promote on your blog. Take a deep breath, it’s not as hard as you think. What is an Expert Product? You won’t be giving it away for free. We’ll tackle that now.
  • SOSHABLE  |  WEDNESDAY, NOVEMBER 28, 2012
    [Marketing] How Carfax Missed a Big Opportunity in Advertising
    Over at Automotive Digital Marketing , there’s been a long discussion started by Jim Ziegler about Carfax and its place in the automotive community. There are many challenges with the way Carfax is marketing, but this is the biggest. haven’t chimed in because, quite frankly, I’m not needed there. The discussion is self-perpetuating and there’s no shortage of opinions. It did, however, catch my attention strictly from an advertising perspective as they have an ad out that misses on more cylinders than I thought was even possible.
  • SOCIAL WAYNE  |  FRIDAY, FEBRUARY 10, 2012
    [Marketing] Day 10: People of color impacting the social web – Melinda F. Emerson – #29DaysofDiversity
    She is an author, speaker and small business coach whose areas of expertise include small business start-up, business development and social media marketing. As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human. Each post will include a picture, bio, two links from the selected person and this paragraph. Emerson. Melinda F.
  • ARI HERZOG  |  MONDAY, SEPTEMBER 17, 2012
    [Marketing] How This Blog Can Double Its Readership
    When he's not blogging, Ari helps brands improve their digital media marketing. Imagine my surprise when I logged into my Google Analytics dashboard and observed a 50% reduction in unique visitors since a year ago. There are many reasons for this drastic change, including posting less than daily, deactivating the CommentLuv plugin , and experimenting with different commenting systems. Perhaps most evident is the direct correlation between blog post frequency, search engine spider indexing, and your keyword searching to discover online content to read, learn, and share. Stay tuned.
  • ARI HERZOG  |  TUESDAY, OCTOBER 11, 2011
    [Marketing] The Camel and Me
    Ari Herzog provides social media marketing and editorial services. Thank clarita for the camel. Amy Mengel haunted me in February 2010 when she announced she stopped reading social media blogs. Despite an intent to focus her blog reading, she wrote on her own blog less and less — and quit this summer. Am I following in her footsteps? Kasey Skala ‘s, too? used to write on this blog every day. Not lately, though. also used to peruse dozens of other blog subscriptions every day. commented everywhere, inspired left and right by everything I consumed. Thoughts? Musings
  • ARI HERZOG  |  WEDNESDAY, JANUARY 12, 2011
    [Marketing] Rebirth
    Social media marketing will remain a focus on these pages, but it won’t be the only focus. With this sentence, the blog known as AriWriter has officially died and is reborn under the name of the person who created it in 2007. That’s me. thank Owen Cutajar for agreeing to backup, restore, and setup core WordPress files and the physical database. He has more experience doing WordPress domain transfers than me (as I have none), so all I have left to do are some cosmetic changes both on this site and externally. hope you stick around. Contact Ari: Twitter | Email | 978.558.0008.
  • ARI HERZOG  |  TUESDAY, SEPTEMBER 28, 2010
    [Marketing] Stop Trying to Reach Me. Relate Instead.
    Reaching me is a fancy way of saying you are mass marketing me. Erika Napoletano argues it is crucial for companies to reach out to customers who are talking about them. Whether you’re someone who’s the subject of criticism, a person who thinks the internet makes them unaccountable for their actions, or a brand fortunate enough to have earned a loyal fan, maybe it’s time to think about your audience. Their reach. Their influence. Their willingness to act. Does reaching me matter, though? Or is your relationship to me and my relations to other people more important? Relate Instead.
  • TIPPINGPOINTLABS.COM  |  WEDNESDAY, OCTOBER 27, 2010
    [Marketing] Chart of the Week: The Information Overload Paradox
    The Race to Curate Now, put on your Marketer Hat or your Content Creator Hat again and take a look at the Information Overload chart above. also think you should distinguish between marketing content and non marketing content. You could argue that there is very little content unaffected by marketing being consumed. There is an important distinction to be made between marketing content and non-marketing content I believe that in the new media world (and even under the old journalism models) that all media is influenced somehow somewhere by a brand.
  • FRESHNETWORKS   |  WEDNESDAY, JULY 24, 2013
    [Marketing] Why do so many change efforts fail? Bad implementation and embedding
    The CEO, Finance, and Sales & Marketing are key roles / departments which need to lead the change – and leading from the top-down is crucial. 'Photo credit: bsec.org. Having previously written about innovation  and  leadership  following Open University Business School  events, I went to another one recently on the topic of change management. According to research, over half of change efforts fail (52%) – but what’s the main cause of failure? So how can companies improve the change implementation process? Provide effective strategic leadership. Invest in smart peop le.
  • THE WAY OF THE WEB  |  FRIDAY, NOVEMBER 27, 2009
    [Marketing] Not long to donate to Movember…
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Yes, that’s my shameful Mo, taken a week ago. like it.
  • THE WAY OF THE WEB  |  SATURDAY, JULY 17, 2010
    [Marketing] Social networks don't make students dumb
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? h/t Ars Technica ).
  • THE WAY OF THE WEB  |  SUNDAY, SEPTEMBER 19, 2010
    [Marketing] Google's Inside Adsense home for spam comments
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Do we get more than we give from the web?
  • PROBLOGGER  |  MONDAY, JULY 25, 2011
    [Marketing] 4 Tips for Pitching Guest Posts Like a Pro
    Since launching my blog in Mid-may 2011, I have guest posted on a number of A-list blogs in the blogging and online marketing niches (including ProBlogger, MarketingProfs, and Daily Blog Tips). The Joe Girard Method: What the World’s Greatest Salesman Can Teach You about Sales and Marketing. Visit www.Ageofmarketing.com/free-ebook to get his new ebook— Marketing to the Pre-Historic Mind: How the Hot New Science of Behavioural Economics Can Help You Boost Your Sales —for FREE. This guest post is by Aman Basanti of Ageofmarketing.com. Pitch multiple post ideas. Idea 3. link].
  • TWIST IMAGE  |  SATURDAY, NOVEMBER 23, 2013
    [Marketing] A New Golden Age For Television
    'Brands are all hot over the Internet and digital marketing, but is television entering into a new golden age? If you''re in the media and marketing business, you should spend a few minutes watching this: Tags: amc. digital marketing. From a purely content and technology perspective, there is no doubt that television has evolved at a rapid pace in the past decade. Some might argue that this was a needed shift in a world where the Internet has captivated the world''s attention, while other''s might argue that this is the natural evolution of the medium. boardwalk empire.
  • JANET FOUTS  |  TUESDAY, JANUARY 3, 2012
    [Marketing] How are you going to change the world in 2012?
    in 2012 we plan to increase our pro-bono work through interactive training for nonprofits, particularly in inbound marketing practices and of course, using social media. Through our work with corporate client we’ve amassed a pile of content on these topics that will be useful to non-profits who want to expand their outreach to volunteers, donors, evangelists and potential team members through inbound marketing. Maddie Grant threw down a glove challenging a number of people to participate in a meme answering the question “ How are you going to change the world in 2012
  • BRASS TACK THINKING  |  TUESDAY, APRIL 10, 2012
    [Marketing] Creating the Conference We All Say We Want
    The advanced professionals don’t want a bag full of marketing schwag or a ballroom full of vendor booths for their admission price, they want professional development. The attendance volume is likely to be much lower, reducing the mass marketing value of a broad spectrum of participants.The people underwriting the event need to understand the concentrated value in reaching a smaller, much more focused group of seasoned professionals. “Where are all the advanced events for social media professionals?” ” I’ve heard this question a number of times.
  • LOUIS GRAY  |  WEDNESDAY, OCTOBER 27, 2010
    [Marketing] Following Injunction, LimeWire Says Illegal Acts Are Illegal
    I am of the belief that most people will take legal approaches to purchase goods or services if they are provided at acceptable market rates and are readily available. Only when market conditions are so out of whack with public perception, combined with free or near-free alternatives, do you see a dramatic uprising of illegal activity - as the public essentially revolts against the inflexible market makers. In the world of Peer To Peer (P2P) , this has no doubt been the case. This is not news to those of you who are RSS addicts, like myself. Well, duh.
  • CONVINCE & CONVERT  |  TUESDAY, AUGUST 10, 2010
    [Marketing] Why Influence Mining is the Next Gold Rush | social crm | Social.
    Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Raj Kadam : The question we ask is whether the specific data is useful to marketers. JB : How are companies incorporating influence metrics into their marketing? Marketing? As a marketer, I'm overjoyed. It’s in our DNA. JF : Hyper-targeting. Thanks.
  • BLUE FOCUS MARKETING  |  SUNDAY, NOVEMBER 28, 2010
    [Marketing] 3 Vital Communication Questions Your Company Must Answer – Now!
    By Executive Marketing Consultant Lisa Petrilli. Blue Focus Marketing is a 360 degree social media marketing and brand consultancy, serving brands and ad agencies. Blue Focus Marketing @bluefocus360. “Everything Communicates&#. Chicago. Gary Grates, President and Global Managing Director of Edelman’s Change and Employee Engagement Group , reminded the CEOs who were gathered for this month’s CEO Connection Boot Camp of this fact. We’ve all heard it before but it bears repeating and it resonated quite strongly with me upon hearing it again in that meeting. 
  • DIGIGEN  |  MONDAY, MARCH 1, 2010
    [Marketing] Four Reasons Why Turkey Could Be the Next Big Digital Player
    The reasons are as follows: 1) Youth: 50% of Turkey’s Population are under 28 compared to the median ages of the UK (40), Gemany (44), China (45) and the US (37), meaning it could sprint to the forefront of digital technology. Think how Israel has developed a digital culture and realise that Turkey could still be ably placed to do the same. In 2006 there were 49.7m users, driven mainly by the youth culture. 2) Under-investment: There are 26million users of the internet within Turkey, yet only 17% (4.5m) of these are connected to broadband. These are rich and vibrant. Sorry. mattbambow Hi.
  • GAURAVONOMICS  |  THURSDAY, SEPTEMBER 9, 2010
    [Marketing] Why the Web Went Wrong: From Self-Organized Swarms to Unruly Flash.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Help Gameful (Secret HQ for Worldchanging Game Developers) Reach 500 Backers on Kickstarter How to Build a Social Media Practice in a Professional Services Firm? » Why the Web Went Wrong: From Self-Organized Swarms to Unruly Flash Mobs Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! The question is: how well will we choose?
  • CONVINCE & CONVERT  |  TUESDAY, JUNE 12, 2012
    [Marketing] 3 Common Facebook Ad Mistakes Everyone is Making
    There are so many options for marketers, it is a bit like flying the space shuttle for many of us. For many Facebook marketers we are having to learn how to create good Facebook ads by creating a few bad Facebook ads first. Facebook ads are a very powerful tool. We just don’t quite know what we are doing yet. But there are plenty of best practices and lessons to take note of to help improve that learning curve a bit. Make sure your business is not falling victim to these very common Facebook ad mistakes. Targeting Non-Fans. The data does not lie. The campaign is smart.
  • JEFF KORHAN  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Marketing] I Agree with Mark Zuckerberg - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « SAY What? Main | Customer Driven SEO Leads You to Their Favorites » September 22, 2010 I Agree with Mark Zuckerberg When it comes to how social works - especially in regards to social marketing for your small business, Facebook CEO is proving once again that he is taking the long view. Social marketing is much the same.   This is the nature of relationships, and consequently the nature of social marketing for your small business.
  • MINDJUMPERS  |  TUESDAY, AUGUST 23, 2011
    [Marketing] China’s Great Firewall and Limitations to Social Media
    Google had to give up the huge Chinese market, because it refused to collaborate with the Government and make search words like “freedom of speech” and “human rights” unavailable to the Chinese users. Other companies like Yahoo have decided to bent its ethical codes and obey the Government’s rules to exploit the huge market potential China offers. Tweet For the last five months, I have been studying and living in Hong Kong among the tall buildings and the big crowds of people. Here, I will explain to you why I think it’s like that. What is going to happen?
  • MINDJUMPERS  |  TUESDAY, MARCH 29, 2011
    [Marketing] Check-in on Product Discussion and Get Rewarded on German Rating Site
    It markets itself as a social network, which lets users share their product experiences. With status rewards for highly involved consumers — and not least the chance to discover something new — and both feedback-gathering and marketing opportunities for companies and brands, “The Chicken&# thus offers great business opportunities for both sides. Tweet On the web, multiple sites for collecting customers’ ideas on different products and goods are available. However, another one has joined the team – and this one is called “ The Chicken ”. Location-based check-in model.
  • JEFF ESPOSITO  |  FRIDAY, AUGUST 23, 2013
    [Marketing] Drawing Inspiration from Party Poker’s Road to Old Trafford Success
    For those who want to market their sports or gaming events, social networking sites are the best online platforms to consider. It’s best to only use keywords commonly used by your market, which in this case will be #Poker or #PokerTournament. 140-Character Free and Effective Marketing. According to Sales Force Marketing , social publishing is the most effective online platform for advertising. 'How social media contributed to the tournament’s online buzz. You can target almost 1.73 billion active users, based on eMarketer ’s latest statistics. The “Fan base” Effect.
  • JEFF ESPOSITO  |  WEDNESDAY, JULY 25, 2012
    [Marketing] Are you signaling honestly?
    Instead of talking business, marketing or social, the book focused on an area that I have no background in – science. A few weeks back, I was having a conversation with my friend Geoff Livingston in the comments of a blog post. One thing led to another and he recommended Honest Signals from Alex (Sandy) Pentland. The book itself is a very smart read that took me out of my comfort zone of sorts. Throughout the research report, Pentland takes you through a number of studies and how her team was able to use computers and sensors to accurately predict the tells of humans.
  • DIVA MARKETING BLOG  |  THURSDAY, APRIL 19, 2012
    [Marketing] Friday Fun: Entrepreneurship For Children
    Friday Fun  is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. What do children have to do with social media marketing? what do dandilions, summer jobs, lemonade stands and children have to do with social media marketing? Diva Marketing is part of an online influencer network for MSN Business on Main. waiting for the weekend playground time to be sophisticated-silly. Or sometimes just plain silly. time to go off topic. ruly wonderful the mind of a child is. YODA, Star Wars. Nothing. Everything. . Stay with me on this one. . Innovation first.
  • DIVA MARKETING BLOG  |  MONDAY, SEPTEMBER 14, 2009
    [Marketing] Bring Back The Blog
    The gold ring of digital marketing is engaging with your customer. characteristics of premium brands and how they correlate with thought leadership marketing." In addition there are people writing about marketing specific verticals like Healthcare and Pharma. Back of the Book (blog) authored by Ellen Hoeng Carlson is rich with posts that provide in depth information that take the conversation to deeper levels like in Phara and Marketers: How do you elegantly use what you  have? As for Facebook I am tickled that my 70+ year old Auntie Barbara has a page.  More later.
  • SOSHABLE  |  WEDNESDAY, APRIL 3, 2013
    [Marketing] SEO Tips for Small Businesses
    Content marketing and Backlinking. It is generally thought that backlinks, which are created through SEO PR and content marketing activities, account for 80 per cent of what Google takes into account when ranking search results as well as relevant online directories and partnership agreements. It isn’t always possible for small businesses to have the resources available to employ an SEO agency to take care of their search engine visibility. However, there are some steps which SMEs can take to ensure their DIY SEO campaigns are as effective as possible. Keyword Research.
  • WWW.MASTERNEWMEDIA.ORG  |  FRIDAY, SEPTEMBER 24, 2010
    [Marketing] Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation
    That is why early news curators and aggressive marketers who have jumped on this train with the idea of having found a chicken by the golden eggs, have remained somewhat disappointed with the results. Print this article | Read this article in: | Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation We are no longer just consumers of content , we have become curators of it too. As I see it: " Aggregation is automated, curation is manual. Photo credit: Creativaimage Back in 2004 , I wrote an article entitled: The Birth of The Newsmaster. Guess what?
  • PROACTIVE REPORT  |  FRIDAY, MARCH 18, 2011
    [Marketing] Interesting Content Sparks Conversations
    Seth Godin has had smart things to say about internet marketing for many years. Back in January he spoke to John Jantsch of Duct Tape Marketing and they spoke about why some brands don’t get any comments or conversation. “If people aren’t talking about you, there’s a reason. You’re boring,&# said Seth. Here is an example of interesting content and it has been viewed by almost 10 million people and generated 4,400 comments on YouTube. And this ‘fantasy’ world is closer than you think.  Take look at this. Can a small business do this too?  Absolutely.
  • TWIST IMAGE  |  TUESDAY, MARCH 27, 2012
    [Marketing] The Start-Up Of You
    Secondly, globalization, technology disruption, unemployment, job crisis and this idea that the labor market is changing are making people feel less secure. Famed business and marketing leader, Seth Godin , has a well-worn aphorism: "the safest thing you can do is be risky. labor market. marketing leader. Welcome to Generation Flux. The January 2012 cover story of Fast Company magazine was all about Generation Flux. You've head of Gen X , Gen Y and more, but what is Generation Flux? For every catastrophe and massive shift emerge new breakthroughs and advancements.
  • ALEX BLOM  |  WEDNESDAY, MAY 20, 2009
    [Marketing] a little rant on piracy
    Pivoting (for those who don’t know what/why) It’s all in the build-up A quick and dirty study on Social Media Alex Blom Digital & Social Media Marketing, Toronto Home About Consulting Contact Me A little rant on Piracy by Alexander Blom on May 21, 2009 in Tidbits Spread it! create fresh, unique Internet Marketing and Social Media campaigns tailored to help you grow. Click here to learn more about my Digital Marketing services. How to Build & Sell Through a Community Part 2: Why? This blog is way overdue; sadly I have been a little busy. Zilch!
  • KIKOLANI  |  FRIDAY, FEBRUARY 18, 2011
    [Marketing] Fetching Friday – Resources Mashup & Slow Motion Kitten
    Advanced email marketing for bloggers: how to segment your list and geo-target your list – simple ways to target your email marketing list through Aweber. Twitter marketing guide – a guide to help you setup your Twitter profile and implement a successful Twitter marketing strategy. ­­This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media plus slow motion kitten action on kikolani.com. The Resources Mashup. Blogging / Writing. Making Money Online / Online Business.
  • FIREBELLY  |  TUESDAY, OCTOBER 8, 2013
    [Marketing] Big Business Facing A Big Problem With Social Media
    And if a brand decides to take on managing their own social media instead of seeking help from an agency, it is essential that more than just the marketing department get involved. What the brands funneling money into developing their social media understand is by doing so, they are tapping into a more passionate consumer base than they would find through other marketing channels. 'Many mega brands are finding out just how difficult it is to develop a successful social media strategy.
  • FEVER BEE  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Marketing] Community Management Framework
    Direct marketing, promotion, referral/word-of-mouth. We’ve covered this before, forgive the repetition (it’s for the newcomers!). Community management comprises of 8 elements: 1)   Strategy. Establishing and executing the strategy for developing the community. Collecting data. Analyzing data. Establishing strategy. Developing action plan. Communicating the strategy and action plan. Project managing. 2)   Growth. Increase active membership of the community and convert newcomers into regulars. Optimize membership life-cycle funnel. 3)   Content.
  • PROACTIVE REPORT  |  SATURDAY, OCTOBER 24, 2009
    [Marketing] Social Media Newsrooms-nonsense or necessity?
    Or you can use one of the media room platforms on the market and get one up in a few weeks. Online newsrooms first made their debut about 5 or 6 years ago.  Only the very early adopters had one back then, but over the years we’ve seen a rapid increase in the number of journalists who say a newsroom on a company website is absolutely essential. Three years ago the idea of a social media press release was first discussed at the inaugural meeting of Social Media Club in Palo Alto.  The handful of us who attended that meeting,  including Tom Foremski who wrote the blog post Die!
  • CONVERSTATIONS  |  MONDAY, OCTOBER 4, 2010
    [Marketing] 0-60 Series: Day 10 - Creating Categories as a Table of Contents
    In this series, we will cover some of the first 60 days of integrating social media into your overall business and marketing strategy. With only a few days before our "soft launch" of you blog site, it's time we look more cloely at what you'll be writing and who you'll be writing for. Our goal is to launch with 5-8 categories as a core opening or "table of contents" for the blog site. Once we have what you "think" will be your categories, we quickly think of three or four potential post titles or topics for each category. Then we consider whether that can be sustained each month.
  • CONVINCE & CONVERT  |  WEDNESDAY, MARCH 3, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Me Too.
  • JEFF ESPOSITO  |  FRIDAY, SEPTEMBER 20, 2013
    [Marketing] 3, 2, 1 Blastoff, Abandoned Tech and Parenting
    lifecycle marketing: understanding the value of your existing customers – A nice read on customer lifecycle and how it impacts the marketing cycle. 'Ahh another week in the books and the Princess Espo countdown is on. This week went by pretty quickly for me with a day off battling a stomach flu and a boat ton of meetings.  How was your week? Hopefully there was some goodness and that you have a good weekend planned. Look forward to catching up with you next week and hope you enjoy this week’s edition of Five for Friday. Dear parents, you need to control your kids. Five for Frida
  • DEVELOP SOCIALLY  |  FRIDAY, JUNE 17, 2011
    [Marketing] Meet Our Friend @mikefoster
    know you’re asking: “Brackett what the heck does this have to do with Social Media and Digital Marketing?&# One of my goals with Develop Socially is to expose people within the social media community to people who have had a profound affect on me and my personal growth. There are lots of rock stars out there who get headlines every day. But there are thousands more who are both amazing and thought leaders! MikeFoster is one of those people : Mike is a speaker, author, and consultant with organizations on personal sustainability and life management. Liberate Love.
  • DEVELOP SOCIALLY  |  THURSDAY, MARCH 24, 2011
    [Marketing] New and Improved Facebook Questions?
    Facebook insisted Questions is not designed for marketing/advertising. Facebook rolled out a revamped version Questions today. The two main changes include “a poll your friends option&# as well as it’s focus on getting recommendations. The previous version was similar to Quora with elaborate questions and answers, and the option to follow topics. If you haven’t opted in for questions yet you can do so here. Once this step is complete you can view your friends questions and answers as well as create your own. Have you heard of (insert company)? Need to Know Stuff.
  • KIKOLANI  |  MONDAY, DECEMBER 21, 2009
    [Marketing] Twitter Direct Messages – Best (and Worst) Practices
    Get More from Twitter – Twitter Marketing eBook Review. When I started out on Twitter over a year ago ( @kikolani ), one of the first things I noticed was my Direct Message box. As I began to follow people, I was excited to get those private messages, assuming people were just that into contacting me after I started following them. They began as simple thank you for following messages, and eventually became a mixture of real messages and automatic ones. began SocialOomph (formerly TweetLater) to send welcome messages to all of my new followers. Thanks for Following. Buy, Buy, Buy.
  • STAY N' ALIVE  |  WEDNESDAY, MAY 22, 2013
    [Marketing] Glass Explorer Shares 3D Printable Adapter for Your Prescription Glasses
    guarantee there will be a secondary market for accessories and attachments like this for Google Glass in the future. 'I''ve got to admit - I love my Google Glass. little awkward and geeky looking, yes, but for a geek like me that''s part of the appeal. There''s one thing I don''t like about them though, and that''s that I can''t wear them with my glasses, and I hate wearing contacts. There''s no doubt with the simplicity of this hack that we''ll see similar options from Google in the future. bet Glasses manufacturers get in on the act as well at some point.
  • JOEY STRAWN  |  THURSDAY, OCTOBER 28, 2010
    [Marketing] The 7 Stages of Blogging Grief
    29 For Bloggers, By Bloggers How Your Audience Is Like The Mogwai What Is Your Marketing Campaign Actually Saying? Digg Digg This post originally appeared on the blogger resource site For Bloggers, By Bloggers for which I am a contributor. Whether you are brand new to blogging, have been doing it for years, or are just thinking about getting started, you’ve dealt with it: Blogging Grief. Don’t worry, it happens to the best of us. It’ll happen again and again, but just know that we are here for you. Your community supports you. Hold on, this might be a bumpy ride.
  • STEVE RUBEL  |  FRIDAY, AUGUST 27, 2010
    [Marketing] Lifestreaming: Evolving the Model from Import and Aggregate to Hub.
    Outside of this silo (and this blog does exist within a tech/marketing silo) people talk about their kids, grocery shopping, fashion, pop culture, laundry, politics, religion, art, food, tech, vacations, relationships etc… "Lifestreaming" is mix of everything, the focus being on the individual and his/her relationship with family, friends, and like online communities. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. But that's changing. Here's how he diagrammed it. Hopkins said. Period.
  • FRESHNETWORKS   |  WEDNESDAY, DECEMBER 11, 2013
    [Marketing] Facebook’s Year in Review – can social data choose your most important memories
    And this raises interesting challenges to anybody using similar social media data , especially as we consider the future of market research. 'Facebook’s Year in Review feature is back for 2013. Not so much  their year in review, but your’s – the feature brings together your most important ‘moments’ on Facebook in 2013. The photos and status updates that attracted the most comments, the friends you interacted with most collected together in one space to tell the story of your year. What Facebook is offering us is very different. For you. For your friends.
  • ARI HERZOG  |  WEDNESDAY, MAY 7, 2014
    [Marketing] My Story About Living My Life
    later taught digital marketing workshops on those specific topics to individuals and small groups. Over the past 2-3 years, I developed syllabi and curricula and led digital marketing courses to over 100 students aged 18 to 78. really don’t want a full-time job in marketing or communications or media or those other subjects I blogged about in the past. was recently flown to Syracuse University to speak to students about digital marketing best practices. 'A picture by Joshua Becker and a tweet by Kim Garst work together to tell a story. It’s my story.
  • WEB METRICS GURU  |  SUNDAY, JUNE 17, 2012
    [Marketing] Web Journal – Mid June 2012
    Syncapse acquires Clickable to bring ad capabilities to its social marketing platform – friends at Clickable (also responsible for YourBuzz, which I have written about, got sold to Syncapse, and that’s great news for a few people I know who work and co-founded Clickable. Wasn’t able to get to this earlier, but here are some stories and new items that got my attention recently. Let Them Eat Cake? Yammer’s Price Tag May Be About $1.4 Billion - Wow!  The reviews were mostly good, but I want to show the strength of this platform in ways the others, perhaps, didn’t. 
  • CONVINCE & CONVERT  |  THURSDAY, JULY 25, 2013
    [Marketing] A Social Media Customer Service Win From @DeltaAssist
    So, what can we as marketers learn from this experience? It’s the simplest, oldest trick in the marketing playbook, and for good reason. Think about how strong your customer service resources are – both traditional and social media – the next time you’re contemplating investing in a splashy marketing campaign. Social Media Customer Service Win From @DeltaAssist is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'Moments of greatness often come when we least expect it. Alright, now we’re making progress.
  • MICRO PERSUASION  |  MONDAY, JULY 5, 2010
    [Marketing] The Big To-Do Over To Do's - The Steve Rubel Stream
    And the market keeps expanding too, a sign of our times, I have tried many of these - in some cases multiple times: Backpack , Toodledo , Google Docs , Things , Omnifocus , GMail Tasks , Remember the Milk , Evernote and more. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 5 Jul 2009 The Big To-Do Over To Dos Years ago, life was simple. You checked boxes. love it!
  • SPIN SUCKS  |  WEDNESDAY, JUNE 29, 2011
    [Marketing] Three Secrets to Becoming an “Overnight Success”
    d have to say: Passion about PR and marketing…and changing the perception of the industry. One of my best friends is the manager for the Obesity Prevention Program for the State of Alaska. She has uncovered the secret to losing weight and has a FABULOUS idea for a book on the subject. It’s called, Eat Less, Exercise More. The end. know, it’s a radical idea, and we laugh so hard every time we talk about it. And how huge this book could be in sales, if there were anything more to add, other than the title, but there isn’t. That is how you lose weight. Neither is true. His secrets?
  • ACIDLABS  |  FRIDAY, AUGUST 6, 2010
    [Marketing] Taking money from AGIMO doesn't help
    Like HR, communications or marketing, IT is a “cost”. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. Taking money from AGIMO doesn’t help August 6, 2010 in posts Andrea Di Maio of Gartner has written a pointed post with respect to the government taking $440M out of innovation funding to reduce our already tiny by global standards deficit. stakes. We’re in an election, money is being sought everywhere. That said, I think Andrea is absolutely right.
  • KIKOLANI  |  FRIDAY, JANUARY 6, 2012
    [Marketing] Fetching Friday – Resources Mashup & Sock Monkeys
    16 Simple Blog Changes That Will Improve Your Content Marketing Results – The platform for your content will also play a role in your ability to be successful. 11 Sure-Fire Ways to Increase Email Click-Through Rates – Learn how you can increase your email click through rates for better results and more leads from your email marketing. Shouldn’t people who promote personal growth for a living be uncommonly straightforward in their marketing? The Resources Mashup. Blogging / Writing. There is no ranking, nor is there a competition. Business / Career. Freelancing.
  • PROBLOGGER  |  THURSDAY, NOVEMBER 3, 2011
    [Marketing] 7 Reasons Why Competition is Good
    Things like, “Stay out of competitive niche markets when you’re blogging. ” Image copyright Jeanne Hatch - Fotolia.com While it is fair to say that going into a competitive niche market and trying to establish yourself as a go-to source certainly won’t be a cake walk, it’s also important to note that trying to establish yourself in a niche with little competition has its own set of challenges. Small niche markets have income ceilings—there’s only so much money you can make. This guest post is by Sean Houser of StartByDoing.com.
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