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  • CONVINCE & CONVERT  |  SUNDAY, APRIL 6, 2014
    [Marketing] This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank
    As organic reach dropped from approximately 12% to 6% (and now often at 1%), Facebook’s stock price moved from nearly $50 to nearly $70 , adding billions of dollars in market capitalization. History Repeats One of my favorite recent articles about this engagement decline is  ” Facebook’s Declining Organic Reach a Real Nightmare for Marketers “ from CIO Magazine online. In social media marketing, average is no longer adequate. 'Facebook is the largest voluntary, non-religious organization in the history of the world. They are not dumb. ” tool.
  • SOCIALNOMICS  |  MONDAY, AUGUST 9, 2010
    [Marketing] 3 Reasons Why CEOs Hate Social Media
    PLUS, it takes your marketing posture from a one-way, blanketing, bullhorn approach to a more intimate, just-in-time interaction; offering the opportunity for a more detailed, valuable and more PROFITABLE conversation and connection with your audience (and you don’t need a Black Belt to do it). By Erik Qualman. Allan Mulally [ Ford ], Tony Hsieh [ Zappos ], and Howard Shultz [ Starbucks ] embrace social media and their companies have benefited. However, many CEOs despise social media. The first may be more fun [name calling], but the later is more productive and beneficial.
  • CREATIVE RAMBLINGS  |  TUESDAY, DECEMBER 17, 2013
    [Marketing] Guest post: Use social media and personal relationships to boost referrals
    The problem is many businesses fail to market themselves correctly and lose possible referrals in a misguided attempt to increase sales. If the blog is interesting and offers something of value to your site’s visitors though, it can help build connections, increase client engagement, and be a positive tool for marketing. Chris Newkirk works in sales and marketing and helps companies find ways to promote themselves and their brand through their display at trade shows and expos. 'The following is a guest post by Chris Newkirk. His bio is at the end of the article.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, AUGUST 5, 2014
    [Marketing] How to Be Truly Efficient with Your Time at Work and at Play: We’ll Pay You $50 if We Fail
    Because both of us work in content marketing and social media, everything we do is in public view. 'While I’ve been relatively silent, 2014 has been a really fun year. I’ve been dabbling with projects of all shapes and sizes, finding myself doing lots of exciting work in sales to business development to strategy to customer service. In fact, I’m still hunting for the thing that marries all of those passions. But while I hunt, I want to share what I’ve been up to as of late. Recently, I formed an alliance with someone some of you probably know. Rinse and repeat.
  • LOUIS GRAY  |  SATURDAY, JANUARY 15, 2011
    [Marketing] Wanted: The World's Software Library, by Subscription
    This sets up a market imbalance, similar to that of the world of music pre- Napster , where the consumer at times can seem justified for obtaining the software freely using another method. Retail software prices are often eyebrow-raisingly high, and for the most part, inflexible. Every couple years, it's not uncommon for our family to shell out $150 to $500 for the latest Microsoft Office Suite. The full Adobe Creative Suite will set you back almost $2,000, and upgrades are $600. The home edition of Mathematica is about $300. Web-based SAAS for single instance applications is not enough.
  • SPIN SUCKS  |  THURSDAY, JULY 15, 2010
    [Marketing] Twitter Handles: My Name or a Nickname? | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 15 2010 Twitter Handles: My Name or a Nickname? like to talk finance and markets. By Gini Dietrich | Email | Print | 59 Comments | It’s a Twitter week! If you use a nickname, do you still appear as a professional to those who do not know you?&# YAY!!!
  • PUSHING SOCIAL  |  MONDAY, JUNE 3, 2013
    [Marketing] How to Select Your Blog Topic
    However, this line of reasoning is tripped up when a blog is used as a marketing tool.  'There are two schools of thought on how to select your blog topic. School #1: Pick What You Love. The premise behind this reasoning is that you’ll be writing a lot about your topic.  It’s impossible to pour hours work into a topic you hate.  This makes sense. If you are a hobby blogger then selecting your passion topic is definitely the right path to take. In this case your blog’s goal is to attract hungry readers with specific challenges.  School #2: Pick What Your Audience Needs.
  • VIPER CHILL  |  SUNDAY, MAY 20, 2012
    [Marketing] I Couldn’t Think of a Better Title Than This
    knew that I didn’t want to share something “personal developmenty” and I already have a big marketing related announcement coming in the next few days, so I decided to do something else. Because I’m so interested in websites and marketing, I am constantly having new ideas and looking at how things could be better as I browse around the web. On my 21st birthday I shared a list of 21 lessons I’ve learned during my short spell on earth. On my 22nd birthday I worked for weeks on a free 2 hour video course called Cloud Blueprint. Asia to be more specific.
  • JEFF ESPOSITO  |  THURSDAY, MARCH 15, 2012
    [Marketing] Regulating PR, Working Harder and Leaving Google
    The Most Effective Marketing I Saw at SXSW – at conferences, brands blast you with their marketing messages. This week was kind of a whirlwind wrapping up a trip to SXSW and then coming back to three days filled of meetings. The weekend looks just as busy as we’ll be looking at the house we are under agreement on with an inspector. How was your week? Hopefully you are having just a good one with awesome weekend plans. So without further babbling, here’s this week’s edition of Five for Friday. It makes sense and can be extremely effective. This post highlights that thought.
  • TWIST IMAGE  |  THURSDAY, FEBRUARY 10, 2011
    [Marketing] The Interactive Imperative
    b2b marketing. b2c marketing. Forget everything you read online. Forget about whether or not you should be more engaged on Twitter or Facebook. Forget about The Huffington Post being sold to AOL for $315 milion. Ask yourself this: is your brand really and truly interactive? The difference between traditional media channels and the digital channels (Web, Mobile, Tablet-Touch) happens at the level of interactivity. It sounds simple enough. But, you know what? People need to hear this message one more time (and really push themselves to think about it). It's sad. Why is this so hard?
  • KIKOLANI  |  MONDAY, JANUARY 9, 2012
    [Marketing] How to Create an Online Writing Portfolio with Contently
    Unlock Your Marketing Genius to Make Money Online. One of the best ways to make a good first impression for a freelance writing or guest blogging opportunity is to present someone with your writing portfolio. portfolio that showcases your best work can go a long way at turning a maybe into a yes! While I typically suggest that freelance writers have a portfolio set up on their own domain like I have done with my own freelance writing portfolio using the My Resume design from Elegant Themes , there are other great networks that allow you to create an online portfolio. Basic Information.
  • SOCIAL WAYNE  |  WEDNESDAY, FEBRUARY 2, 2011
    [Marketing] Day 2: People of color impacting the social web – Faydra Deon (Fields) #28DaysofDiversity
    Faydra uses social media on a daily basis and also teaches social media classes, which include “Social Media Overview,&# “Marketing with Social Media,&# and “WordPress for Blogs.&# As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human. On top of training, Faydra Deon writes six columns for Examiner.com.
  • DANNY BROWN  |  THURSDAY, DECEMBER 16, 2010
    [Marketing] Video Overview of the New Catalyst Premium WordPress Theme
    New to the premium WordPress theme scene, Catalyst looks to be the most in-depth and extensive premium WordPress theme currently on the market when it comes to dashboard options. This post originally appeared over at For Bloggers By Bloggers. I’m reposting here as WordPress, and the various premium frameworks around, are becoming an increasingly important and adaptable toolset for any business, small or large and should be your starting point when building your presence online. Note: Links and banners in this post are affiliate ones. This post contains a video.
  • MR. RYAN CONNORS  |  FRIDAY, SEPTEMBER 13, 2013
    [Marketing] Highest Earning Companies With Creative Business Names
    It can mean a simple and elegant name that suits that business perfectly, or it can mean a unique pun on words that plays right into the main product being marketed. Flicking through Fortune’s 500 gave us a tad of insight on which companies are raking in the most dough, and below are some of the top earning companies with creative names: Wal-Mart – This well-known store and brand name was created by Bob Bogle who handily combined Sam Walton’s last name with mart (which of course is a market). 'Having a unique, catchy and creative business name is crucial to a business’s success.
  • KIKOLANI  |  WEDNESDAY, NOVEMBER 16, 2011
    [Marketing] All You Ever Needed Were the Basics
    One of the main problems with consuming this much information regarding making money online and the next new thing in internet marketing is that you feel like you have learned a lot. Benefits of Blogging – Developing SEO & Internet Marketing Skills. Favorite Lists of Bloggers and Marketing Experts in 2010. With all the information online about everything and anything, it’s so easy to get lost in learning and researching things. Not to mention, I find Twitter like internet crack ! The Harm in Consuming Mass Information. This Is How You Waste Time. Hell yeah!
  • DANNY BROWN  |  WEDNESDAY, NOVEMBER 3, 2010
    [Marketing] The Indie Effect
    Marketing. Years ago I worked in retail on both sides. started out working for an electrical goods chain store, then moved onto a smaller local one. Both jobs were great (at least for me), because they satisfied the tech geek in me. Surrounded by home theater kits and massive TV’s? Sign me up! But as much as I loved working at the big chain store, it never felt fulfilling. We had to pretty much stick to a sales script and only if we were lucky could we occasionally offer our own take. We weren’t encouraged to be ourselves. Same went for special promotions. And it worked. Think about it.
  • TWIST IMAGE  |  SATURDAY, JANUARY 21, 2012
    [Marketing] The Digital Push Pushes On
    This is an incredible shift in the media landscape, especially if you consider that we're only talking about advertising and not overall digital marketing spend (Web development, mobile development, Social Media engagement, etc.). The other interesting factor will be how Facebook expands and develops its marketing and advertising opportunities. Ultimately, it's exciting to see this transition, but even more exciting to be a marketing professional during this time. digital marketing. marketing mix. marketing professional. billion vs. $33.8 billion.
  • SOSHABLE  |  SATURDAY, OCTOBER 26, 2013
    [Marketing] Moms Still Rule Pinterest but it’s Growing for Dads as Well
    It’s the brands, the marketing companies, and the entertainment people that find Pinterest so appealing. 'Everyone seems to love Pinterest. By everyone, I’m not talking about every person. As far as people, women still dominate the site but men are finding their place on the picture-sharing social network as well. In this infographic from ShareThis , we look at the various components of Pinterest that are continuously growing. Just when you thought that it might be hitting a plateau, it busts out with more amazing numbers. Click to enlarge. Related articles.
  • BLOGS.IMEDIACONNECTION.COM  |  MONDAY, SEPTEMBER 27, 2010
    [Marketing] The future of publishing: Social News Curation
    iMedia Connection - ad:tech blog Articles Blog iMedia Blog ad:tech Blog Videos Events People Connection Resource Connection Jobs iMedia UK Home › iMedia Connection Blog › Opinions Opinions The future of publishing: Social News Curation Posted by Uwe Hook on September 27th, 2010 at 6:50 pm By now, you should have heard about Paper.li. If you never experienced a real paper.li Thats just the beginning: C urated.by just launched, collecting and organizing tweets into topic based streams that can be shared or embedded anywhere. What do you think? This Is Guitar At It’s Best!!
  • ACIDLABS  |  TUESDAY, JANUARY 12, 2010
    [Marketing] 2010 vision
    In particular, I enjoy when you write about the things that seem to get you ticking, the things that social media marketers and others need to understand about trust, connections, whuffie – about teh people being what matters. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. 2010 vision January 13, 2010 in posts Many folk I know have been discussing their 2009 challenges and victories and looking forward to what 2010 has in store for them. Reimagine.
  • STAY N' ALIVE  |  THURSDAY, NOVEMBER 1, 2012
    [Marketing] Microsoft is Finally Achieving What it Set Out to Do With Passport - the Key is Consistency
    Back in the year 2000, before "the cloud" was even a marketing term, Microsoft launched a product known as "Passport", a product touted to be the end-all-be-all of identity services that developers could integrate into their products for identity and storage of personal information. remember because I was a developer at that time and I recall looking into what the company I worked for at the time needed to do to integrate it into our product. The product pretty much failed, and was revived a little later as Live ID. Consistent Experience. And on the Desktop it was just "Windows".
  • JEFF KORHAN  |  SUNDAY, OCTOBER 31, 2010
    [Marketing] Quality or Quantity Blog Posting for SEO? - Jeff Korhan - New.
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « QR Codes for a Good Cause | Main | Using Social Media to Enhance Your Sales Process » October 27, 2010 Quality or Quantity Blog Posting for SEO? The SEO or search engine optimization of your blog is most effectively enhanced by increasing the frequency of your posting and by attracting more inbound links.  Which is more important?   So, if you had to choose, it would be preferable to opt for delivering quality content less frequently.
  • ENGAGING BRAND  |  WEDNESDAY, OCTOBER 17, 2012
    [Marketing] 5 Solutions to the Infinite Possibilities of Social Media
    Don't get overwhelmed with the chance of a global market - focus on a niche area in which you can offer a difference. Business has now infinite possibilities, only restricted by the ability to commit to being a social business and exploring the infinite possibilities. However infinite possibilities can lead to infinite problems unless you have a clear strategic plan. The niche should be clear in terms of offer but remember doesn't become restricted by geography. Don't be fooled by the infinite number of potential connections.a
  • TWIST IMAGE  |  THURSDAY, AUGUST 30, 2012
    [Marketing] The Misery Of Monetization
    " There's a bigger question here: do you think that consumers are as forgiving as a professional marketer? I'm willing to bet that marketing efficacy would be based less on those areas of concerns and much more on what the user experience is, and whether or not the marketing adds value (a compliment to it) instead of acting as an interference. professional marketing. Do you know which brands struggle with monetization? Kickstarter was built to make money. So was Square. Twitter wasn't. Neither was Facebook. There is no struggle with monetization. personal story.
  • KIKOLANI  |  MONDAY, FEBRUARY 25, 2013
    [Marketing] My Favorite Social Media Resources For The Top 3: Twitter, Facebook, and Google+!
    The Marketer’s Guide to Google Plus. This is a guest post by Samuel Pustea. Social media will bring you results, it will. Extraordinaire results! If you don’t believe me, just take a good hard look at Kristi Hines and Jeff Bullas. They have thrived on the internet through the engagement they have created on their favorite social media sites. But they have done it through much trial and error and did not hesitate to respond to criticism. Are you able to work hard on these social media sites and optimize you results? If are willing to put in the work, then these resources are for you!
  • GEOFF LIVINGSTON  |  THURSDAY, SEPTEMBER 1, 2011
    [Marketing] The Post Social Media Revolution Era Begins?
    That’s not to belittle the innovation that these tools have brought to the market. Image by Vagawi. It’s 2011, social media is not new, and for all intents and purposes, there are no new form factors, just better versions. Innovation in the space revolves around better form factors and features. This can be likened to innovation in established sectors, like better DSLR cameras for consumers. Point being, we’ve entered the post social media revolution era. This is the era when the dust settles. Consider that the greatest innovations and progress this year in U.S.
  • SPIN SUCKS  |  THURSDAY, JULY 8, 2010
    [Marketing] The Predictable Success Contest
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 08 2010 The Predictable Success Contest By Gini Dietrich | Email | Print | 1 Comment | Did I mention we’re going to have more contests and giveaways? think I did! He has been kind enough to donate 10 books to us to giveaway to you! Do you like this post?
  • SPIN SUCKS  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] Help Us End Malaria Deaths in Africa
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 11 2010 Help Us End Malaria Deaths in Africa By Molli Megasko | Email | Print | 6 Comments | A few months ago we were presented with an idea I personally love working on – an idea that raises money to end malaria deaths in Africa by 2015. Not just curb.
  • KIKOLANI  |  FRIDAY, APRIL 26, 2013
    [Marketing] Fetching Friday – Resources Mashup & Exercising with Cats
    16 Content Marketing Golden Rules For Real Results – Many business leaders under estimate the work required to develop good content marketing that drives real results. Do you want to know the value of your content marketing efforts? Facebook Marketing Tools that Lead to Results [Reference] – Ian Cleary of RazorSocial stops by to provide a great reference of the various tools that you can use to improve your productivity on Facebook. The Resources Mashup. Blogging / Content. Many think it’s as easy as a simple blog post and you’re done.
  • SIMON MAINWARING  |  THURSDAY, SEPTEMBER 23, 2010
    [Marketing] IVOH: Media as an Agent of World Benefit
    The internet has democratized information and now social media is democratizing marketing. Credit: IVOH.org. Today I’m speaking at Images and Voices of Hope , a gathering at Peace Village in the Catskills. The mountains are breathtaking but so is the ambition of the conference. It’s true we live in challenging times. There are so many concurrent global crises, governments around the world riddled with debt and philanthropies are so stretched. But it is also a time of great transition and possibility. Mohini Panjabi, Spiritual leader, among  other s.
  • CONVERSTATIONS  |  THURSDAY, MARCH 27, 2014
    [Marketing] Blog Posting Mantra No. 5 – Add Eye Rests
    Read more on being generous to your readers at DIY Marketers. 'On most freeways and highways, a rest stop is good for drivers and passengers to stretch their legs, grab a refreshment, and other things necessary to get through a long stretch of road. Similarly, a long stretch of text without an eye rest makes for weary readers. Writing for the web is different from writing for print. Probably much different than what you learned in school. If we are to  write with the reader in mind  (and who and how they might share what you’ve written), we must be aware of their reading habits.
  • CONVINCE & CONVERT  |  MONDAY, JULY 2, 2012
    [Marketing] The Power of a Question
    Every time we boil our marketing data down to a “what” and leave it at that, we make the same mistake. Tom Webster is a 20-year veteran of opinion, media and marketing research, and the principal author of Twitter Users In America , The Social Habit , The Podcast Consumer Revealed and other widely-cited studies of consumer technology usage. When I was 30, I lived in a largely rent-controlled building in New York City with my (then) girlfriend, who was also my age. The average age of our floor was 58. No one was 58. For most of us, it’s the same one: “Why?”.
  • THE WAY OF THE WEB  |  TUESDAY, NOVEMBER 2, 2010
    [Marketing] Three more reasons not to under-estimate gaming
    The other element of the games industry that will be of interest to the publishing/marketing/media non-gamers is that the games industry is relatively young, highly technical, and going through the same challenges as traditional media – how to compete with the challenges of a second-hand games market, how to utilise the ability for gamers to digitally download content, how to implement freemium and subscription models etc. For example: More than a billion hours are being spent on Xbox Live each month. Learning about the game layer is vital (thewayoftheweb.net).
  • THE WAY OF THE WEB  |  THURSDAY, JUNE 24, 2010
    [Marketing] Why does the UK budget reward print and punish web?
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? to 20% from 4th January, 2011.
  • CONVINCE & CONVERT  |  THURSDAY, AUGUST 1, 2013
    [Marketing] 3 Ideas From Oreo to Infuse Creativity & Fun Into Your Social Media Content
    Long after generating worldwide kudos for the Daily Twist campaign and famed real-time marketing “dunk in the dark” sensations, this classic cookie continues to offer up engaging moments of wonder. Ideas From Oreo to Infuse Creativity & Fun Into Your Social Media Content is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'Have the dog days of summer resulted in a creative roadblock when it comes to your social media content? They say good things come in three’s, so who better to seek creative inspiration from than Oreo. Look tasty?
  • GAURAVONOMICS  |  WEDNESDAY, JULY 21, 2010
    [Marketing] Financial Chronicle Story on the Rising Role of Social Networks.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « The End of the Monomyth: We Need New Myths in the 21st Century afaqs! Story on What the Sunsilk Gang of Girls Redesign Means for Branded Social Networks » Financial Chronicle Story on the Rising Role of Social Networks Like Facebook and LinkedIn in Recruiting Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! For more, read my bio.
  • SOCIALNOMICS  |  MONDAY, SEPTEMBER 9, 2013
    [Marketing] Highlighting the Best of the Best on Social Media
    When it came to launching Offset, a collection of premium stock photos , the marketing team wanted to focus on channels that it deemed the right fit. When it came to populating content on the company’s Tumblr , the marketing team decided that instead of filling the feed with just an array of beautiful it would choose an artist to highlight and feature each week. Depending on the given season or holiday schedule, the marketing team will opt for a contributor that perfectly matches those emotions. 'Flower image from Shutterstock.
  • CONVINCE & CONVERT  |  SUNDAY, FEBRUARY 19, 2012
    [Marketing] 5 Reasons Pinterest is Addicting and 4 Weaknesses That May Kill it
    One of the digital marketing advantages of Pinterest is the fact that all links on the site are followable by Google and other search engines. On a related front, the affiliate marketing opportunity on Pinterest is astounding. Like Google searches for M.I.A. after her Super Bowl middle finger salute, the growth of Pinterest is positively ferocious. 329 percent increase in unique visitors in 90 days is the kind of rocket ship acceleration that is usually far more myth than reality, even in social media start-up circles. Why this newfound obsession with Pinterest? Passion Pit.
  • WEB METRICS GURU  |  WEDNESDAY, JULY 13, 2011
    [Marketing] A new good book on Listening Systems AND Integrating Digital into the Physical World – Web Journal – July 12 & 13th, 2011
    Finally, when I saw this post on  Marketers begin integrating digital and physical worlds  by Joel Rubinson, I was thinking of Analytics tracking that should be in place, but still usually is not (put in place). According to Joel’s post: As a marketer, what I see is that the social media advertising is about to be taken up a notch, because presumably, a marketer will be able to direct messages about music to music friends, about business to business colleagues, about sports to my fellow Yankee fan friends, etc.  Haven’t had much time to post. Seriously.
  • SOSHABLE  |  MONDAY, JULY 16, 2012
    [Marketing] Social Media’s Influence on Investing
    In warning against a possibility for fraud in using social media, the SEC notes that social media is being used for “research on specific types of stocks, background information of a particular broker-dealer or  any kind of investment adviser, guidance on any kind of investing strategy, up-to-date information and news, or to simply discuss the markets with others”. Another way social media is being used is to mine data to measure sentiment to determine which way the market or a particular stock will go.  SEC website ( [link] ). The hedge fund actually posted a 5.4% Featured fore
  • KIKOLANI  |  FRIDAY, NOVEMBER 30, 2012
    [Marketing] Fetching Friday – Resources Mashup & Facebook Law
    The Blogger’s Guide to Online Marketing – This is probably the best deal of them all. 42 Content Marketing Ideas for 2013 – In that spirit, below is a pretty diverse list of content marketing ideas you may want to consider executing for next year. Does Google Hate Small Businesses – Learn some of the ways Google has made life harder — and sometimes, easier — for SMB marketers. The 16 Most Important Social Media Updates of 2012 – Read about the biggest social media marketing updates from 2012. The Resources Mashup.
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, MAY 9, 2013
    [Marketing] Does It Really Matter?
    Consumers buy stuff that really doesn’t matter but the marketing message and the hype made it sound like it mattered. 'The roads in life can take you too many places. Some places don’t matter as much as others but sometimes we don’t realize what really matters until we get to a place of recognizing what really matters. In a world that is filled with constant change you have to first learn what doesn’t matter in order to understand what really matters. Then times goes by and we realize what we’ve been doing didn’t matter. So What Really Matters?
  • CONVINCE & CONVERT  |  WEDNESDAY, FEBRUARY 20, 2013
    [Marketing] The Best Social Media Advice I Learned in Kindergarten
    In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about LinkedIn’s recent marketing program whereby they sent emails to members announcing their profiles were in the top 10%, 5%, or 1% of all profiles viewed. As a marketing tactic, it’s an interesting case study. The Best Social Media Advice I Learned in Kindergarten is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Social Media Controversies Addressed, Fresh Each Week. excellent coverage about it from LinkedIn consultant Andy Foote ). ”).
  • CONVINCE & CONVERT  |  THURSDAY, MARCH 25, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    More from Convince and Convert 7 Secrets to Successful Social Media Farming 18 Social Media Quotes Incinerate Your Social Media Checklist Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) How Not To Use Social Media (The Arkayne Blog) Tagged as: social media analytics , social media measurement , social media metrics , social media ROI , social media tools , Swix , web analytics Did you enjoy this blog post? Ive founded 5 companies, and spent 15 years running digital marketing agencies.
  • KIKOLANI  |  WEDNESDAY, JUNE 13, 2012
    [Marketing] 6 Practical Steps To Earn The Pro Status In Your Niche
    I’m not telling you that the blogging tips or internet marketing niche is bad. Who is your target market? This is a guest post by Jane Sheeba. Only the pros always do it. Be it six figure pay checks, screen shots of skyrocketing traffic proof, stunning product launches, amazing social proof, and wherever they go, they’re looked upon – the pros do it. Why isn’t it easy to become a pro in your niche? Is it a “guru” thing? Do you have to drink some special soup? But ironically, the “pro” status should be earned and not acquired.
  • CONVINCE & CONVERT  |  TUESDAY, AUGUST 21, 2012
    [Marketing] 6 Common Mistakes in Online Community Development
    Plenty of marketers, entrepreneurs and enthusiasts are out there creating successful communities. LitReactor found a business opportunity and pursued it with an aggressive marketing strategy. He just launched the book on online communities, Capturing Community: How to Build, Manage and Market Your Online Community. Many of the myths surrounding online community development are proliferated by common sense conclusions. Creating an online community has a basis in science—but best practices that seem clear-cut on the surface become much more complicated when you dig deeper.
  • KYLE LACY  |  THURSDAY, JUNE 2, 2011
    [Marketing] Why I’m Not Impressed with the Twitter Follow Button
    love Twitter as a communication and marketing tool because it works for me. On Tuesday Twitter announced that it has released a “cool new button&# that allows a company to insert a Follow button to help users interact and follow their brand on Twitter. From the Twitter.com blog: “For publishers and brands, adding the Follow Button to your website and using Twitter to stay connected with your audience is a powerful combination. People who follow your account are much more likely to retweet and engage with your Tweets, and to repeatedly visit your website. twitter
  • PROBLOGGER  |  TUESDAY, AUGUST 9, 2011
    [Marketing] The 5 Must-read Books for Bloggers in 2011
    I’ve read dozens of marketing books in the past six months, and these are the titles that really stood out. The last chapter focuses on the “momentum launch,&# which is the concept most Internet marketers are interested in. Learning about curation will become increasingly important for bloggers who want a competitive edge due to their knowledge about content marketing. We have to be creative when it comes toother parts of our online presence, like marketing and monetization. Real Time Marketing and PR. promise! Launch. Until I read this book.
  • ONLINE COMMUNITY STRATEGIST  |  THURSDAY, NOVEMBER 5, 2009
    [Marketing] If anonymity is no longer needed, let's ditch the witness.
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed If anonymity is no longer needed, let’s ditch the witness protection program November 5, 2009 in comments | Tags: "anonymous comments" , internet summit , social media I asked a question of the Social Media: Engage panel at Internet Summit ’09 about 30 minutes ago and since that moment I’ve been thinking about online anonymity. People seem to hate it. get that. But I still maintain that there is a place for it. del.icio.us
  • ONLINE COMMUNITY STRATEGIST  |  SUNDAY, MARCH 21, 2010
    [Marketing] On building new communities
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed On building new communities March 21, 2010 in Community Building , new communities | Tags: "knight foundation" "knight news information challenge" I’m heading to LA tomorrow, to speak to the winners of the 2010 Knight Community Information Challenge during their three-day boot camp at USC Annenberg. end up jotting down notes and ideas but never commit to anything concrete. It’s much more than that. have to tell them that.
  • PROBLOGGER  |  SUNDAY, SEPTEMBER 18, 2011
    [Marketing] How Tumblr Helped Put My Site on Top
    m a marketer by day , but one of my many side projects is running a men’s and women’s fashion blog called Fashables. Ryan Shell is a marketer by day, and he runs the fashion blog Fashables by night. This guest post is by Ryan Shell of Fashables. won’t even begin to act like I’m some sort of SEO ninja, because I’m not. What I do know is that a particular post on one of my sites has ranked in the top three spots on Google, with a majority of that time spent at number one and outranking a major clothing brand. The backstory. Break dancing (Image courtesy PhotosbyRy.com). The result.
  • CONVINCE & CONVERT  |  SATURDAY, APRIL 27, 2013
    [Marketing] Last Chance to Get on Special Pre-Order List for My New Book
    My new book is called Youtility: Why Smart Marketing is About Help, not Hype. It’s marketing that is so useful, people would pay you for it. Access to a special “Making of Youtility” guide I’ll be creating about the writing and marketing of the book. Youtility is all about the marketing of helpfulness. Last Chance to Get on Special Pre-Order List for My New Book is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'image from bigstock.com. Here’s the plan. What is Youtility? d sure appreciate it.
  • DIVA MARKETING BLOG  |  SUNDAY, DECEMBER 22, 2013
    [Marketing] Social Media - Courageous Miracles
    And every time a cash register bell rings a marketer gets a bonus or gets to keep her job (!). classic Diva Marketing Holiday Post '"We''ll be known as the helpful store. The friendly store. The store with a heart. The store that places public service ahead of profit. The plan sounds idiotic and impossible.consequently, we''ll make more pro fit than ever before.". Nope, it''s not a new innovative social network strategy (that would be a miracle of miracles!). In the classic film,  Miracle On 34th Street , Mr. Macy took chance on a different way to conduct business. Understand.
  • ONLINE COMMUNITY STRATEGIST  |  MONDAY, OCTOBER 5, 2009
    [Marketing] In communites, little things can mean a lot
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed In communites, little things can mean a lot October 5, 2009 in Community Building , Community Engagement | Tags: online I launched a new feature in my online community today. It’s nothing more than a recorded interview with a member, but the feedback was amazing. People LOVED it. All I did was record the interview using Blog Talk Radio, downloaded it…imported it into our CMS, and posted it on the site. Serious swagger!
  • GEOFF LIVINGSTON  |  MONDAY, JULY 12, 2010
    [Marketing] The Organizational Dangers of Personal Brands
    Beyond the obvious self centered narcissism and the off-center marketing theory behind this pop ethos, organizations needs to be wary of personal brands harpooning their social media efforts. Lots of people talk about their personal brands online and how they are important to social media. The dangers range from the obvious to the experienced-based hidden results of personal brands. Here are some of the top ones I’ve seen: A departure by the said personal brand creates an irreplaceable void. Teams. Consider some of the biggest winners so far: Dell and the Humane Society.
  • JEFF ESPOSITO  |  TUESDAY, MARCH 8, 2011
    [Marketing] State of Social Media in the USA
    46% of US small businesses utilize social media in their marketing mix ( Vistaprint ). As this market continues to grow, everyone working for a brand, agency or just participating in the conversation has a hand in how the platforms evolve in the future.  This post originally ran on CommsCorner , but I wanted to share with you in case you missed it. Earlier this month, Adam Vincenzini and I had an interesting talk on the state of social media around the world. One thing led to another and we agreed to take a page out of the playbook of two of the world’s best piano men, Billy Joel.
  • JACOB MORGAN  |  FRIDAY, JULY 26, 2013
    [Marketing] Friday Vendor Roundup: MangoApps, Yammer, Salesforce Chatter, and Clarizen
    They are a privately held company and so their marketing budget is small but their product is powerful which is why you may not have heard about them. However, the new mobile version of Chatter will allow employees to take actions such as editing customer records or marketing campaigns. 'Every Friday I’m going to attempt to summarize any relevant news in the future of work/collaboration space. ll provide the name of the vendor, a short summary of what the announcement or piece of news is with a link to the original, and finally a short POV. release. My POV. Link to announcement.
  • TWIST IMAGE  |  THURSDAY, MAY 3, 2012
    [Marketing] The Business (To Business) Of Social Media
    The best business to business sales are done through relationships, testimonials, white papers and general content marketing (unless you're in a highly structured, regulated and procurement driven process, but there is still an opportunity to leverage social media). content marketing. "Why aren't there more case studies of business to business organizations using social media?" " I get asked this question all of the time. The truth is that most people are not looking hard enough. The opportunities are everywhere. Are the consumers there? Speaking of LinkedIn. brand.
  • KIKOLANI  |  FRIDAY, AUGUST 19, 2011
    [Marketing] Fetching Friday – Resources Mashup & Kittywood Studios
    Increase your earnings by organizing your affiliate information – use this spreadsheet as the ultimate affiliate marketing organizer. 29 SEO experts share the most compelling content that influence their work – a great collection of search and online marketing inspiration from the best! This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Writing. Learn how to continue to utilize it! Business / Making Money Online.
  • TWIST IMAGE  |  SUNDAY, APRIL 14, 2013
    [Marketing] Is There A Science And Repeatability To Things That Go Viral?
    Campbell Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania. digital marketing. 'Episode #353 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. His formal title is the James G. The truth is that Jonah Berger is making all kinds of a ruckus with the recent launch of his business book, Contagious - Why Things Catch On. What used to be an unknown is something that Jonah claims can be formulated and repeated. He''s a fascinating individual and I think you will truly enjoy this conversation. blogging.
  • SPIN SUCKS  |  FRIDAY, SEPTEMBER 17, 2010
    [Marketing] Top Five Stories for Week Ending Sept. 17, 2010 | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 17 2010 Top Five Stories for Week Ending Sept. Two of the smartest women I know are Beth Harte and Anna Barcelos , who host the integrated marketing communications chat on Twitter every week. 17, 2010. Happy reading/viewing! It happens. More often than not.
  • ARI HERZOG  |  MONDAY, SEPTEMBER 26, 2011
    [Marketing] 910 Blog Comments You Wrote Here
    Ari Herzog provides social media marketing and editorial services. Photo by lazy_lobster. Time is an illusion on the internet. Search engines prove this statement true, evident by people such as Marc Pitman discovering old content to answer new questions. Old content is especially helpful when one sees lots of comments, tweets, and other social sharing metrics reflecting the value of whatever is written. Here is a short list of some older blog articles that are popular for a reason. 90 is the number of comments about blog lurking , illustrating why you choose not to comment.
  • ENGAGING BRAND  |  FRIDAY, JULY 25, 2014
    [Marketing] Don’t Miss Out on These Simple Business Tricks
    You deserve the customers because you work hard on creatin marketing reasons. You deserve the customers because you spend time promoting those reasons, checking they are the right reasons and keeping those reasons relevant to the market. 'Strange question. You work hard, you work long hours so you want the answer to be yes or even yes but not enough of them! Dad taught me these simple business tricks… so you get the customers that your business deserves. You don’t deserve customers because of the effort that you put in. How did I spend that time? Share.
  • ENGAGING BRAND  |  THURSDAY, MARCH 13, 2014
    [Marketing] Why This Isn't A Technological Revolution?
    reduces cost, simplifies communication, creates market opportunities. Nothing is sacred to a company, if you don''t share then the market will find someone else. 'Has business really been through a technological revolution? am not so sure. had a conversation with Mark Schaeffer this week and this formed part of our discussion. We read about the digital age and how social technology has changed the way business works. Sure.the way we work has  changed BUT I would argue that the largest impact on business is not the technology we use.but how we think as business leaders.
  • NOWSOURCING  |  MONDAY, MAY 12, 2014
    [Marketing] As Digital Goes into Storytelling Mode, Infographics can tell a Rich Story and Promote Branding
    An infographic we created for Cloudant—” How to Win Big in the App Market ”—is a good example: Hothead Games had released the top “sports” cell phone game, with 80 million matches played and 20 games opening per second. 'A March 2014 Nielsen Study, commissioned by inPowered, “ The Role of Content in the Consumer Decision Making Process ,” uncovered that consumers depend on trusted, expert content to make purchase decisions 5 times more today than they did just a half a decade ago. In addition to this expert commentary, there’s also branded commentary and user-generated reviews.
  • ENGAGING BRAND  |  WEDNESDAY, DECEMBER 4, 2013
    [Marketing] Tip To Move From Mediocrity to Success
    So "If only I had more time I would create more content marketing" to. 'When I am working with entrepreneurs I often hear a sentence that starts with those deadly words. If only.". Funny how it is never at the beginning of a success - so "If only I hadn''t been to school I could have less knowledge!". No, it is always used as a reason for not doing something. It is used as a justification for inaction, ironically it becomes a self fulfilling prophecy. If only I had more time, I would. If only I had more money I would.then I would achieve amazing success. Leadership Motivation
  • SOSHABLE  |  FRIDAY, NOVEMBER 30, 2012
    [Marketing] Buffer App has a Brand New Share Button, Adds Facebook Analytics
    Now not only is Buffer helping you with your time management, the ability to remain social when off-duty, it also allows your online visitors to share your content easily while you use the data to tweak your Social Media Marketing strategy. Anyone who knows me knows that I am a huge fan of the scheduling, posting and time managing tool Buffer. The app has been a terrific addition to my smartphone and the web-based Dashboard interface makes rearranging what you want to share when super easy and efficient. Will Buffer become the Social App to Rule Them All?
  • KYLE LACY  |  SUNDAY, JUNE 29, 2014
    [Marketing] 8 Powerful Leadership Lessons from @ScottDorsey
    As many of you know, Scott Dorsey has officially left as CEO of the Salesforce ExactTarget Marketing Cloud. 'I’ve been meaning to write this post for the past couple of years and I finally had a reason to do so. He is turning over the leadership reigns of the company he co-founded over a decade ago and is leaving a lasting legacy on the people who have had the immense opportunity to serve with him… which is the whole point of this post. The story begins in a difficult time in my life… the first lessons starts there. Take time to mentor the younger generations.
  • CREATIVE RAMBLINGS  |  MONDAY, JULY 29, 2013
    [Marketing] 5 great articles you may have missed (July 22-28 2013)
    'Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. magazine, Flipboard magazine, and Google+ Community. Any articles you have read and liked recently? Share the links in the comment section below. Great Resources Social Media best articles of the week
  • TWIST IMAGE  |  FRIDAY, MARCH 18, 2011
    [Marketing] Why We Should All Respect The Internet (Just A Little Bit More)
    The argument seems to delve too deep into the minutia of networked markets instead of looking at it from a more holistic perspective: when anybody can publish anything in text, images, audio and video for free to everyone else in the world (and in a place where people can share, collaborate or mash-up that content), the ability and opportunity to change the world is (very much) present. The debate about the value of the Internet swells up every now and again. People like Nicholas Carr argues that the Internet is making us stupid (see: The Atlantic - Is Google Making Us Stupid? ). google.
  • WWW.NUSPARKMARKETING.COM  |  SUNDAY, OCTOBER 24, 2010
    [Marketing] Social Media Lead Generation for B2B
    Marketing Solutions for Web 2.0 and Beyond Home Capabilities About Us Our Principles Benefits Our Team Search Marketing Media Buying Services Marketing Strategy Map Strategic Development Social Media Get More Visitors Get More Leads Marketing Automation Analytics Integrated Plan Brainstorm Intro Packages Our Blog Resources eMarketing News Ebooks Landing Page Help Content Strategy Lead Nurturing ROI Calculator PayPal Join Us Experience Marketing Automation Testimonials Client Experiences Contact Us Buy Our eBooks! Only $5.00 link] ? link] ? It exists.
  • KIKOLANI  |  FRIDAY, SEPTEMBER 3, 2010
    [Marketing] Fetching Friday – Resources Mashup and Two Corgis
    How to send updates to Facebook fans based on their location – great tip for local marketing! Using Facebook like to market your business – what do you need to get people to “like&# you and to keep from un-liking you, 10 top Facebook pages and why they are successful – a case study of awesome Facebook pages. crucial keyword types for link prospect querying – covers marketing defining keywords, customer defining keywords, product / category keywords, and more. Mailing Lists / Making Money Online / Online Marketing. The Resources Mashup.
  • DIRECT MARKETING OBSERVATIONS  |  MONDAY, JUNE 21, 2010
    [Marketing] Monitoring “G”
    would volunteer that a bit more is required than that; but see what we, as marketers and managers of brands have to put up with? I was pulling some info about tomorrow’s # hashtag social media host Shel Holtz when I came across a video on his Posterous page about Gatorade’s  brand monitoring war room. The video is well done and I love how they are investing time and effort in polishing and managing the brand via a social media war room. But it was the comment below the video that bothered me. ooohhhhhh amazing !! You check the stats? of your websites ??? Sooooo impressed !
  • SOSHABLE  |  SUNDAY, APRIL 29, 2012
    [Marketing] SEO For Small Businesses – An Overview
    When you have a small business, chances are that you will not pay attention to a social marketing aspect known as search engine optimization or SEO. It is a cost-effective marketing tool. You will receive and enjoy the marketing benefits without exceeding the company budget. The concept of SEO is ideal for small businesses as they usually cater to specialized niches. As these businesses do not have the hassle of bureaucratic interference, they can adapt to change, connect and respond to their consumer base easily. What is SEO? Benefits of SEO. Here are a few of them.
  • ENGAGING BRAND  |  WEDNESDAY, OCTOBER 14, 2009
    [Marketing] Evolve.Don't Wait to Change - The Engaging Brand
    Ed Hardy Shirts on Show 300 - Facebook Marketing spyseo on Show 300 - Facebook Marketing Small Business Answering service on Putting the Wow into Customer Service Small Business Answering service on Customer Service and the Fred Factor Krishna De on Show 300 - Facebook Marketing LOGO DESIGN on Whats Missing in Your Logo? Show 301 - How Risky is Risk Show 300 - Facebook Marketing Show 299 - The 24 Hour Customer Do we need a new style of citizenship? then it is the leaders that should be changed! then it is the leaders that should be changed! Engaging Brand Podcast
  • TWIST IMAGE  |  MONDAY, JANUARY 21, 2013
    [Marketing] Three New(ish) Trends In Digital Media
    Pushing this trend forward will be the increase in influence marketing. influence marketing. Life after Facebook , Twitter , Instagram and YouTube ? Can't imagine it, can you? There are a handful of new social media tools, channels and applications that could be giving way to newer ways in which consumers connect. Not just to one another, but to brands as well. One thing is becoming increasingly clear, startups are coming up with new and fascinating things to do with technology and it is making its way into a newer way to think about how we're all connected. Match Game. content.
  • VIPER CHILL  |  WEDNESDAY, OCTOBER 28, 2009
    [Marketing] How I Ranked for 66000 Visitors Worth of Keywords
    find it very interesting that you chose one method of marketing – guest posts. that new SEO marketers can use. Let’s say you have the choice between a keyword rich domain that you could potentially rank for (longer tail) or a more catchy, marketable domain name that people would likely remember (brandable) that does include keywords but they’re ultra competitive. Home What the F ? Cloud Living Say "Hi!" You could simply buy directory links, sponsor blog posts, and even have Wordpress themes developed which included a link to your site in the footer.
  • SOCIALNOMICS  |  MONDAY, JANUARY 30, 2012
    [Marketing] Five predictions for 2012 Mobile devices: Next year promises to be even more exciting
    Honestly, the iPad created the initial buzz; but since then, markets have been flushed with tablets. Android might influence heavily when it comes to phones, but not in the tablets market. The year 2011 witnessed a chaotic war in the mobile-device industry. Where the dominance of Android devices has been wounded by Apple’s lawsuits, tablets and 4G devices are the next big investments. The progressing year is geared-up with some kick-ass innovations for the mainstream mobile technology. Tablets have become the new age devices, and the race of dominance is on. RIM is out.
  • DIGIGEN  |  WEDNESDAY, MARCH 3, 2010
    [Marketing] Cool Stuff: Philips Cinema and Parallel Lines
    Carousel is embedded below. Beautiful. The video for Parallel Lines is set to go live this Friday, but there are previews going on on the Philips Cinema channel. have just viewed and it looks stunning, thoroughly wetting my appetite for more. Link Here to Philips Cinema Facebook Page Posted in cool stuff | Tagged carousel , cool stuff , parallel lines , philips blog comments powered by Disqus « One to Watch: TheBlogPaper.co.uk Dan on A New Focus on Social Business Strategy. Powered by WordPress and Hybrid
  • DIGIGEN  |  SUNDAY, MARCH 7, 2010
    [Marketing] Real Life, Real Time: The Blind Camera
    Real Life, Real Time is a lovely description of this camera which allows you to press a red button to take a photo as you would like any other camera. The neat twist on this is the fact that the camera will then present you with an image which has been uploaded by someone else at that moment in time on the web. absolutely love the idea of this although slightly freaked by whatever photo could end up being delivered to your phone. am presuming there is some filter, I pray there is some filter. By the way, the review and article from Wired is superb. Have a read here.
  • DIGIGEN  |  TUESDAY, MARCH 23, 2010
    [Marketing] The Aggression of ASAP
    For those on mobile phones its immediately capitalised, but there is surely no reason to be that aggressive in emails when a simple lighter touch asap would do. Too many times I get emails from people with the demanding ASAP even though they sit merely a few floors or desks away. If its that ASAP why don’t you come and ask me for it. I’m petitioning for the much less aggressive &# Whenever You Are Ready&#. Even when this is shouted as WYAR there is no way it can sound aggressive, wyyyyyyyyyyyyyyyyaaaaaaaaaaaaaaaaaaaaaarrrrrrrrrrrrrr its to jovial too. Problem solved?
  • DIGIGEN  |  TUESDAY, JUNE 22, 2010
    [Marketing] Challenge Nike: Nike 78
    Its a really interesting melting pot of ideas and Creative Review highlighted the Knitted Nikes – Knikes perhaps? Dan on A New Focus on Social Business Strategy. Powered by WordPress and Hybrid
  • PROACTIVE REPORT  |  WEDNESDAY, SEPTEMBER 23, 2009
    [Marketing] Brands Find Twitter Effective
    In an earlier interview with Planned Legacy.org , Mari said: “ The number one reason people fail in social marketing is because they don’t have a strategy. Related Links:  Download a new whitepaper – 10 Step Social Media Marketing Strategy. 300 people gathered in Los Angeles to find out more about using Twitter for business, entertainment, comedy and music, The panel on how brands can effectively use Twitter featured Starbucks, Kogi BBQ and E Online. Starbucks started their Twitter account just over a year ago and they now have almost 300,000 followers.
  • CONVINCE & CONVERT  |  THURSDAY, APRIL 22, 2010
    [Marketing] Is Social Media Too Big For Its Britches?
    Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. Most blogging, video content, Slideshare presentations, Squidoo lenses and content marketing of that type fits into this category. link] [link] Email Marketing Talk Is Social Media Too Big For Its Britches?
  • CHRIS BROGAN  |  THURSDAY, JULY 15, 2010
    [Marketing] Social Media is Not a Vocation
    guess when they’re saying it, they’re saying “social media&# the way others say “marketing.&# I’m a publisher here, as well as community manager and marketer, I guess. New Marketing Labs is a digital marketing consultancy. Third Tribe Marketing is a membership community. My friend, Lesley Aveyard from the UK pointed something out to me the other day when she was listing an event. The site LinkedIn doesn’t list “Social Media&# as one of its vocations or categories. Social media isn’t a vocation. We know this.
  • DIRECT MARKETING OBSERVATIONS  |  THURSDAY, APRIL 12, 2012
    [Marketing] On Social Media Tools, Noise, and Experience
    friend of mine, Mack Collier, earlier this month wrote a blog post on whether  marketers should use social media personally before they use it professionally ? I was driving through the Florida Everglades last week when I thought, “How in the hell does someone survive and get around out here in this vast expanse of nothingness?” ”  Which made me immediately draw a relation to the water that surrounds the glades being the internet so to speak, and the wispy reeds of sea grass or whatever the hell it is, being your customers or users of the internet. Not at all.
  • DIRECT MARKETING OBSERVATIONS  |  TUESDAY, JUNE 15, 2010
    [Marketing] The “other” types of social media users
    Still others leap and never land-To me those people are not really into it for the right reasons; they are the marketers, agencies, advertisers and companies that are trying to capitalize on all the buzz that they’re hearing. This is such a transcendent time isn’t it? I’ve been thinking a lot about how people use social networks and why. We have talked a lot about digital natives, immigrants, early adopters, lurkers and what not, but there is another group I’ve been tinkering with that I can easily add to the mix. Joiners. Blindfliers. They’re excited.
  • KIKOLANI  |  WEDNESDAY, DECEMBER 29, 2010
    [Marketing] 5 Things to Be Careful About When Driving New Traffic to Your Blog
    Thus, the marketing coordinators of such projects strive for creating a community of existing fellow users or project contributors and attracting more new visitors to the company or creative group website. Sure, there are a lot of SEO and Social Media Marketing tips on the Internet, but they usually tell you what to do. There are, however, sources to beware of – you shouldn’t deal with websites offering warez or any other illegal content or those, which do unapproved email marketing (those sites usually get blacklisted in spam data bases). Beware of Spamvertized Comments.
  • SOCIAL MEDIA STRATEGERY  |  SATURDAY, MAY 2, 2009
    [Marketing] “I want a Twitter for All the Various Parts of the Government”
    If that means getting every Government agency department and agency tweeting, that’s ok by me, as long as they’re doing it to be helpful and not to check a box, or to market themselves, or to help someone leave behind some sort of legacy. Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Miscellaneous Personal Prof. Development Social Media “I want a Twitter for All the Various Parts of the Government&# Sun, May 3, 2009 Government 2.0 happen. 
  • WEB METRICS GURU  |  MONDAY, AUGUST 29, 2011
    [Marketing] Take me to the SONAR.ME
    Links – Using specialized links on Twitter and live marketing to track marketing effectiveness. I spent 3 hours tonight learning a bit more about SONAR.ME at SONAR’s headquarters in Chelsea, NYC. Sonar.me is a iPhone/iPad application that allows you to check in to a location in Foursquare, Twitter and Facebook, all at once. In addition, it has the ability to cross-relate your check-in with other people you may be connected to on your social graph, or should be connected to. uses an analytics platform called Mixpanel to manage much of it’s Analytics ([link].
  • DIRECT MARKETING OBSERVATIONS  |  WEDNESDAY, MARCH 16, 2011
    [Marketing] Socially empowering your employees-What’s taking so long?
    We talked about empowering their employees to engage in outbound social media marketing- That’s a fancy sentence for basically letting your employees tweet and share things about the company on company time.  .  . We talk and write about the ways to grow a business using social ALOT. Companies are obsessing over it. Even the really really big companies want to harness the promise of the prospect, the power of the existing customer and the potential of repeat business-All using social media. Yesterday, I was talking to a manager of one of those really really big companies.
  • DIRECT MARKETING OBSERVATIONS  |  FRIDAY, FEBRUARY 19, 2010
    [Marketing] Social Sales: Caveat Emptor
    That paragraph comes from a post I read this morning from Adam Singer about digital marketing not scaling in which it struck a nerve that had deadened for me as of late. Further, they made him feel part of an inhuman process.  He felt rushed by the experience, felt like there was a lack of personalization and their representative didn’t really grasp the intricacies of SEO, social media or even their brand. What’s my point here? Bottom line- Sales people need to know their shit. Especially in the social media space. You better be walking it as well. Caveat Emptor.
  • KIKOLANI  |  TUESDAY, MAY 31, 2011
    [Marketing] How to Blog About Trending Topics
    There are niche markets for every topic. This is a guest post by Fletcher Thompson. It is easy to forget that a blog is out there for everyone to read, when you’re writing it from the protection of your desk in your own home (or parents basement if we want to perpetuate stereotypes). It will be read. That is, if you know how to write content that people will want to read or that is likely to be found by a search engine. Knowing how to accomplish those two things is a big step in growing readership and increasing traffic to your blog. Find Connections. Photo Credit. Think Creatively.
  • LOUIS GRAY  |  MONDAY, MARCH 7, 2011
    [Marketing] LiquidSpace Connects Mobile Employees With Fluid Offices
    Venues can be slugged in one of three ways, namely: Public Venues (such as a cafe) Paid Venues (such as a shared work space) Private Venues (such as a incubator or VC office) In the Bay Area alone, we've seen incubators rise with notable hotspots such as the Founders' Den and Dogpatch Labs , which have helped to move the market in LiquidSpace's favor, delivering private venues withs hared work spaces, often including conference rooms and kitchens. But which doors exactly? LiquidSpace smoothly offers a real solution. LiquidSpace Shows Available Venues In Your Area Enter LiquidSpace.
  • KIKOLANI  |  THURSDAY, JUNE 9, 2011
    [Marketing] Fetching Friday – Resources Mashup & Manhattan Timelapse
    Making Money Online / Marketing / Online Business. The ultimate guide to Facebook marketing – over 50 great articles on using Facebook including setup, privacy, contests, selling, ROI, and much more. This video was shared with me by Lorna Li of Green Marketing TV. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Writing. How good is yours? character traits of top bloggers – what you need to be a successful blogger.
  • WHAT SPINKS THINKS  |  THURSDAY, AUGUST 6, 2009
    [Marketing] These views are my own…
    The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals These views are my own… Employees = Kids …and do not represent that of my employer. This line shouldn’t exist. Read this. It’s Seth Godin) Back? or did you cheat?) So your employees are supposed to identify with your brand and represent it well.  I think we can agree on that. Now let’s look at it from another angle.  Your employee identifies with your brand, wants to personally represent your brand, but you distance yourself from them? So, be transparent. honest. Right?
  • SOSHABLE  |  FRIDAY, FEBRUARY 24, 2012
    [Marketing] Social Media’s Role in Automotive SEO
    Many in the social media industry got started from search marketing. In early 2007, many in the SEO world started noticing the benefits that social held over the various search algorithms and gave it a look. From there, a lot of them were hooked. Despite a toning-down of social media links as credible sources for link-authority, there has been a rise of other social signals that both Google and Bing explore. Both are looking to Twitter and Facebook amongst other smaller ones despite Google not renewing with the Twitter firehose and Facebook’s relationship with Microsoft.
  • SOCIALFISH  |  MONDAY, JANUARY 17, 2011
    [Marketing] Risk Management and Open Community: More Similar than You Think
    But one constant thread is that “reputation management” is now everyone’s responsibility – not just the marketing and public relations personnel. To decide what to write for my monthly SocialFish post, I used free association to relate risk management to social media. discovered a link between creating a social open community and a risk management community. There is only so much you can say about social media risks, although I keep hearing the same questions and concerns. Risk management is also everyone’s job – not just the person responsible for risk management.
  • JASON YORMARK  |  TUESDAY, OCTOBER 6, 2009
    [Marketing] My 9 Favorite Wordpress Social Media Plugins | jasonyormark.com
    For me, these plug ins serves as the lifeline of my wordpress blog Sonia Trevor Marketing Consultant of Naples Web Hosting Services Judi Says: August 20th, 2010 at 2:49 am Thanks for the post. jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Social Media , Wordpress / My 9 Favorite Wordpress Social Media Plugins | Subcribe via RSS My 9 Favorite WordPress Social Media Plugins October 6th, 2009 Posted in Social Media , Wordpress Tweet Share The WordPress platform never ceases to amaze me. It truly is amazing. A unique design, simple to use, and…well sexy.
  • BRASS TACK THINKING  |  THURSDAY, SEPTEMBER 4, 2014
    [Marketing] My Leadership Philosophy In A Nutshell
    The truth about leading in business or marketing today? You have to be prepared to put aside everything you  think you know and respond to what the market is telling you. You have to be watching the movement in the market in regard to the competition, M&A, how business needs are changing…and be willing to change right along with them. Marketers tend to be incredibly risk-averse, finding the “tried and true” path and walking it over and over and over again and then blaming circumstances outside their control when their effectiveness wanes.
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