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  • KIKOLANI  |  MONDAY, MARCH 30, 2015
    [Marketing] Conference Spotlight: Build Grow Scale LIVE
    If you’ve seen my extensive list of over 120 business, online marketing, and and tech conferences for 2015 , you know there are a LOT of events out there to choose from. Marketing Automation – Scaling, taking yourself out of the equation, and growth. Paid Advertising – Utilize youtube, podcasts, and content marketing. Drew Sanocki – Drew’s marketing automation and customer segmentation rules have driven over $100 million in transactions. Build Grow Scale LIVE in a Nutshell. Topics covered at this conference include the following.
  • ACIDLABS  |  TUESDAY, DECEMBER 15, 2009
    [Marketing] Do these people have no idea? — the folly of the Internet Filter
    This is similar to how most folk currently have to pay to opt out of the Telstra marketing machine aka the phone book. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. Do these people have no idea? It represents imposition of Nanny State government of the worst sort. Arguably, it places us alongside extreme and totalitarian states such as Iran, China and North Korea in the level of control placed upon Australians’ Internet access. Bollocks.
  • SPIN SUCKS  |  FRIDAY, MARCH 16, 2012
    [Marketing] #FollowFriday: Kevin Fawley
    He also is the VP of marketing for the DC chapter of Social Media Club  (poor soul). You know how you meet someone and you know you’ll be friends forever? That’s how it was with Kevin Fawley. mean, I already “knew” him on Twitter and Facebook, but when I met him in person last fall, I just knew BFFs. He is the chief hustle officer (I think that’s a cool way of saying business development) for SoMeGo , a social media and community firm out of DC. His blog, Fearless Hustle , is all about social media, entrepreneurship, and life. Entrepreneurship, you ask?
  • FREELANCE SOCIAL MEDIA  |  TUESDAY, DECEMBER 2, 2008
    [Marketing] What's new in 2009? Feedback 3.0 | Freelance Social Media
    Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe What’s new in 2009? Owner of LangfordMedia Blog Twitter Technorati Tags: E-commerce , Social Media Tagged as: E-commerce , Social Media blog comments powered by Disqus Previous post: E-commerce platform Magento integrates Google’s Website Optimizer Next post: Google Friend Connect Search About Jacinta is the owner of LangfordMedia , a digital marketing firm that specializes in social media, web development, and mobile app development. Marketing. FEEDBACK 2.0
  • MOBILEGROOVE  |  MONDAY, OCTOBER 18, 2010
    [Marketing] PROFILE: AdXplore To Disrupt Mobile Advertising With Pull, Not Push
    The app and the back-end are based solely on latitude and longitude which is universal to every language ,and would surely be welcome in emerging markets such as Africa and Asia – where mobile is and will always be the only way people learn about offers and jobs nearby. The MAD ( M obile AD vertising) Movers series profiles the mobile advertising companies high on my radar. It began last month with inMobi and continues today with a look at AdXplore , a local-focused, mobile ad network that has cracked the code for showing people local ads they are likely to appreciate. Pull advertising.
  • SOCIAL MEDIA STRATEGERY  |  FRIDAY, JUNE 13, 2014
    [Marketing] Stop Wasting Years of Your Life, Social Media Strategists
    If you work in the marketing industry (“social media” is not an industry), you’ve probably either read or heard about this anonymous piece in Digiday and either scoffed at or empathized with the author’s plight. You also should work with everyone in the marketing mix. As a component of marketing, social media does not exist in a vacuum—and neither can you. This article originally appeared in PR Daily. If you haven’t, here are two of the most resonant points: I sat in a brainstorm. And: The underlying issue is that social departments place too much value on engagement.
  • JACOB MORGAN  |  THURSDAY, OCTOBER 16, 2014
    [Marketing] Why The Sharing Economy is Changing Everything
    At that rate, peer-to-peer sharing is moving from an income boost in a stagnant wage market into a disruptive economic force.” – Forbes Jan 2013. At that rate, peer-to-peer sharing is moving from an income boost in a stagnant wage market into a disruptive economic force.” - Forbes Jan 2013 What this episode is about and why you should care The collaborative economy is an economic system based on people sharing their resources including goods to services. Click Here to Subscribe via iTunes. Click Here to Subscribe via RSS Feed (non-iTunes feed). link]. Need a wedding dress?
  • ENGAGING BRAND  |  FRIDAY, JUNE 3, 2011
    [Marketing] Show 336 - Better Under Pressure
    Show 336 of  The Engaging Brand leadership and marketing podcast  is ready  just for  you. How you can listen to the Engaging Brand. 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast. 2) You can subscribe to the show via  iTunes  or. 3) If you use a different podcatcher then you can subscribe using the following  RSS Feed.  . Show 336 of The Engaging Brand leadership and marketing podcast is ready just for you. Justin Menkes talks about being Better Under Pressure - his new thoughts on leadership.
  • ENGAGING BRAND  |  WEDNESDAY, MAY 4, 2011
    [Marketing] Show 332 - Lessons From Toyota Under Fire
    Show 332 of  The Engaging Brand leadership and marketing podcast  is ready  just for  you. How you can listen to the Engaging Brand. 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast. 2) You can subscribe to the show via  iTunes  or. 3) If you use a different podcatcher then you can subscribe using the following  RSS Feed.  . Show 332 of The Engaging Brand leadership and marketing podcast is ready just for you. invited  Dr. Jeffrey K. How the Toyota way has almost become a management 'religion'.
  • MYRLAND MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Marketing] General Counsel: “Lawyers, Know My Business”
    During my in-house legal marketing days, we had the water company as a client. Even though the rapid-fire GC Panel at last week’s LSSO Raindance Conference was filled with pages full of suggestions (some of the one-liners were priceless), there were a few recurring themes I can’t get out of my head. We’ll start with just one of those themes today, but I will tackle more in the coming days. If you look below, you can see a few Tweets I shared as I listened to our panel. If you see abbreviations, please remember we are limited to 140 characters on Twitter. Clients notice.
  • JACOB MORGAN  |  WEDNESDAY, JANUARY 18, 2012
    [Marketing] Where are Collaboration Budgets Being Allocated?
    internal marketing costs. When it comes to deploying a collaboration solution for the enterprise there are a lot of things to consider especially when it comes to budgets. Towards the end of the 2009 I wrote an article called, “ Companies Interested in Enterprise 2.0 Need to Take Strategy Seriously ,” which looked at data collected from a 2009 report on collaboration. What I found particularly shocking was the small budget allocation that strategy was receiving. Towards the end of 2011 Chess conducted another survey on the “ State of Enterprise 2.0 integration costs.
  • KIKOLANI  |  TUESDAY, NOVEMBER 6, 2012
    [Marketing] How to Make a Full Time Income from Freelance Blogging
    Tom is a freelance blogger and internet marketer. For instance, you can branch out into copywriting or start your own content marketing consultancy. You get the inside track on how big blogs operate — their content and marketing strategy. And if you play your cards right you won’t have to do much in terms of direct marketing. If you’re not achieving the kind of success you would like then there’s either something wrong with your writing or your marketing. As for marketing, keep your efforts clear and practical. This is an interview with Tom Ewer.
  • SPIN SUCKS  |  TUESDAY, NOVEMBER 25, 2014
    [Marketing] 14 Books to Read…or Skip
    Related Stories Summer Reading: Five Novels and One Business Book Plan Your Content Using a Marketing Funnel Anonymous Social Media: Why You Shouldn’t Participate. By Gini Dietrich Here we are. Just two days before Thanksgiving…and my last day of work in November. Because everyone in the U.S. has senioritis, I thought I’d not do my intended content planning blog post, but do a semi-annual book post. recorded The Friday Five with Tom Webster yesterday. If you don’t know his podcast, he interviews people around the web about their five favorite songs. Gray Mountain.
  • JEFFESPOSITO.COM  |  WEDNESDAY, OCTOBER 27, 2010
    [Marketing] Picking a new social media monitoring service
    With unlimited users, the tool can easily be shared with multiple parties including customer service, product marketing and the communications team. Cheers, Teresa Teresa Basich Content Marketing Manager Radian6 [link] @TransitionalTee jeffespo Hi Teresa, No problem, I was very happy with the tool and the widgets are awesome. My search did not incorporate everyone in the market. For the past year, we were with Radian6 and were happy, however we wanted more. The biggest of these hurdles was adding a sentiment to the competitors was adding a sentiment to the posts. Thanks!
  • CREATIVE RAMBLINGS  |  SATURDAY, FEBRUARY 16, 2013
    [Marketing] This week in social media (February 11-15, 2013)
    AllFacebook) Facebook Eying Movies, Books, TV as Next Dominant Social Content (AdWeek) Facebook Temporarily Suspends Preferred Marketing Developer Applications, Refocuses [.]. In social media, there is never a dull moment! Check out the list of headlines for February 11-15, 2013. Facebook Like button not an original Facebook idea: Lawsuit (Examiner.com) Facebook Testing Buy Tickets Buttons For Events? (AllFacebook) Facebook Google LinkedIn News Social Media Twitter social media headlines
  • IT'S JOSIP NOT JOSEPH  |  MONDAY, JUNE 28, 2010
    [Marketing] Social Media: The New Social Movement
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Whether it be the G20 Summit agenda and billion-dollar security bill.
  • IT'S JOSIP NOT JOSEPH  |  MONDAY, JUNE 28, 2010
    [Marketing] Social Media: The New Social Movement
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Whether it be the G20 Summit agenda and billion-dollar security bill.
  • CONVINCE & CONVERT  |  WEDNESDAY, AUGUST 18, 2010
    [Marketing] The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.
    Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? In my local area, most PR firms are still firmly entrenched in the old paradigm of marketing. There are a ton of marketing and ad agencies in the same boat, as well as service and recruitment agencies. RT @mollycgaines: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] (@jaybaer) #PR #Marketing [link] Len Abbazia RT @kperdue: GREAT post. How can we make a viral video that gets thousands of views?
  • CONVERSTATIONS  |  MONDAY, OCTOBER 27, 2014
    [Marketing] Bad Assumptions and Bad Experiences
    Related Stories Week in Review: Posts and Podcasts Oct 19 – Oct 25, 2014 Brand Identity: What It Is and How to Maintain It Tips for Mobile Marketing: How to Bring Customers Into Your Store What’s Your Content Style? Most business owners try their best to avoid it. That place called Stuck. Nobody Nobody wants to go there, get there, or stay there. Yet, I know many owners and solopreneurs who, in their attempt not to repeat bad experiences and to avoid conversations because of bad assumptions, end up getting stuck because of inaction. Bad Assumptions. turn away from prospects.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, JULY 19, 2010
    [Marketing] Creativity Creates What?
    Arthur writes: “If a product or a company or a technology—one of many competing in a market—gets ahead by chance or clever strategy, increasing returns can magnify this advantage, and the product or company can go on to lock in the market.&#. News Corp. Chairman and CEO Rupert Murdoch  said: “We’re only at the beginning of two of the most profound social and economic trends of our age– globalization and digitization.&#. What Drives Creativity? The social web encourages the successful to be yet more successful. And “unfortunate&# is the right word.
  • GEOFF LIVINGSTON  |  SUNDAY, JANUARY 9, 2011
    [Marketing] No More Gurus! 10 Great Online Keynotes
    The “guru&# circle consists of consultants and service providers who market to organizations that need social media and online communications services. Sandberg is second-in-command at Facebook and oversees the firm’s business operations including sales, marketing, business development, human resources, public policy and communications. Read this Quora post about “ interesting speakers on social media.&# It features some of the most well known voices touting each other. Who would be left to discuss online media? Andrew Rasiej, founder, Personal Democracy Forum.
  • SOCIALNOMICS  |  TUESDAY, JULY 10, 2012
    [Marketing] LinkedIn earns 20x more $ per user than Facebook
    LinkedIn spends 33% of revenue on sales and marketing. With LinkedIn making 20x more money than Facebook per user (as reported by BusinessInsider below),  it’s no wonder that Facebook announced this week plans to produce a recruiting package to rival LinkedIn. The hope is that they can secure some of the lucrative dollars that LinkedIn is raking in. Also, Facebook is aware that LinkedIn is having to rent office space in Sunnyvale for its sales personnel as they’ve already outgrown their Mountain View headquarters. Perhaps they will rent the space from Yahoo? cents.
  • BARE FEET STUDIOS  |  WEDNESDAY, APRIL 29, 2009
    [Marketing] Twitter's Supposed Lack of Loyalty: It's “too” easy
    Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > HowTo , Social Media > Twitter’s Supposed Lack of Loyalty: It’s “too&# easy Twitter’s Supposed Lack of Loyalty: It’s “too&# easy by Roxanne Darling on April 29, 2009 Have you seen the latest Neilson reports that Twitter users fail to come back after a month at a seemingly high rate? It appears so accessible. Especially business people.
  • SOCIALNOMICS  |  MONDAY, NOVEMBER 28, 2011
    [Marketing] Top 5 Mobile iPhone and Android Apps
    Understand the Market: It’s key to understand if the market is ready for such an app. Does the market want something like this? I was recently in a bookstore and came across a couple books I was excited to check out right away. However, I didn’t grab them and run to the register as I would have a couple years ago…instead I pulled out my evernote app on my iPhone jotted down the title and author. Then as I walked out, I pulled up Amazon and purchased them with 1-click for my Kindle app. However, is the app really that great? Is it inexpensive? Easy to use?
  • SPIN SUCKS  |  WEDNESDAY, OCTOBER 19, 2011
    [Marketing] Building Community with MarketMeSuite
    Use the location-targeting feature to find people in your market. Today’s guest post is written by Lisa Gerber. You may have heard a thing or two lately about CEOs and their communications challenges (cough, Netflix ). Well,  MarketMeSuite CEO Tammy Kahn Fennell had the pleasure of sending a slightly different email to their paying customers recently; customers would no longer have to pay for their product. That’s right! MarketMeSuite (MMS), a premium social media dashboard, is now free. In a competitive domain, being free is certainly a nice differentiator. Hint hint.).
  • WWW.MISSIONTOLEARN.COM  |  MONDAY, OCTOBER 11, 2010
    [Marketing] Who are your curators?
    also curate my own info stream on nonprofit marketing, knowledge sharing and information management via Google Reader, and anybody is welcome to follow or subscribe: [link] We at IssueLab definitely agree (although sometimes grapple) with the importance of content curation. Mission to Learn – Lifelong Learning Blog Know Better. Live Better. Who are your curators? by Jeff Cobb I had already planned to write a post about “curators&# today when I noticed that Jeff De Cagna has posted about the “ content challenge &# over on SmartBlog. The first is to find great curators.
  • KIKOLANI  |  WEDNESDAY, FEBRUARY 29, 2012
    [Marketing] How to Become Your Own Boss by Creating Your Own Wealth Online
    How do you become your own boss in the world of internet marketing? Requires some level of promotion and marketing. 560 Resources for Blogging, Online Marketing, and Starting a Business. The following is a guest post by Patrick Meninga of Make Money With No Work. The key is that you have to generate consistent monthly income, enough to cover your living expenses. If you can achieve this income consistently then you can walk away from your regular day job and effectively become your own boss. So the question becomes: How do you do that? Online Business Models. And so on.
  • SPIN SUCKS  |  MONDAY, FEBRUARY 13, 2012
    [Marketing] Shift from a Tactical to a Strategic Approach
    You also can subscribe for $50 per month, which means you can attend the webinar, download the video, have access to our past webinars, download eBooks, and check out brand new content on inbound marketing. Today’s guest video is by Deirdre Breakenridge. . There is a great deal of discussion lately about redefining public relations. The The shift in communication has changed the way we do our jobs. In fact, it has expanded our roles and is an exciting time for those of us who are able to adapt. It’s a waste of time.” The choice is yours.
  • VIPER CHILL  |  MONDAY, APRIL 12, 2010
    [Marketing] Increase Your Income With Google Adsense
    want ViperChill to become one of the top marketing blogs in the world and to do that I need to write better articles (at least in my opinion) than any other blogger in this industry. The common habit is to look for the magic pill, but what you show here is about the power of “Optimization&# (or testing in Internet marketing parlance) to boost profits. Home What the F ? Cloud Living Say "Hi!" Thanks to the changes I’m going to share with you today, I managed to take that site from $50 to over $150 consistently, and even over $200 on good days. That’s huge. Thanks!
  • TWIST IMAGE  |  THURSDAY, AUGUST 30, 2012
    [Marketing] 12 Great Business Books Coming Your Way
    Authenticity in marketing? The man behind Duct Tape Marketing is back with his latest book. So, if you like Duct Tape Marketing and The Referral Engine , this one will be right up your alley. duct tape marketing. Looking forward to reading about what's next? It turns out that there are a slew of new business books heading our way. In scanning through the Amazon Kindle store, I just spent a small fortune ordering some new books from some of my favorite thinkers. Here's a list (in alphabetical order). I'll wait, go get your credit cards. Chapman. My good friend, C.C.
  • ARI HERZOG  |  TUESDAY, FEBRUARY 8, 2011
    [Marketing] 6 Readers Share Why They Read Blogs by Email
    Judy Parisella, a Massachusetts online marketer of civility : It’s what I know, in that email is part of a process. Why do some people prefer reading blog articles by email? Reaching out to six random email subscribers spread across the planet (courtesy of Google’s Feedburner application which displays email addresses of anyone who subscribes this way) and asked for their insights, they were more than willing to share… Mark Harai, a business development consultant in Costa Rica: RSS readers just don’t work for me. devour email. like all my information in one place.
  • AKAMAI MARKETING  |  TUESDAY, SEPTEMBER 10, 2013
    [Marketing] The Cost of a Tribe
    Today, your tribe, you’re most excited and passionate supporters can be inspired to do your marketing for you. That’s why marketing professionals and sales people have jobs. Apple is the KING of understanding people’s motivations.which is why, as I write this, the Apple stores in my area are preparing for a deluge of lines when the new phones announced today become available, even though there are many other awesome smart phone options on the market today. ” It’s truly an outstanding and exciting result of the democracy of the internet. Tweet.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, OCTOBER 17, 2011
    [Marketing] There Is Lots Of Money In That Data
    Hewlett-Packard this month bought Britisih software firm Autonomy, a market leader in unstructured data search, for $12 billion. The collection, analysis   and use of   consumer data is and will continue to both be valuable and yet threatening to privacy and individual preferences.  Think about the implications already being revealed.  How and what you communicate and associate with reflects your character, affinities and values. All of the related data is for the world to see and organizations to use both for you and against you. Data drives everything we know and don’t yet know.
  • ENGAGING BRAND  |  MONDAY, MARCH 3, 2014
    [Marketing] Showing Up - First Step in Social Engagement
    Social marketing needs you to show up regularly, consistently, with humility and with a belief in what you are showing up for.( The truth is that social marketing is never 100% right. In fact I would go as far as to say.great social marketing shouldn''t be perfect, shouldn''t always be right as this allows room for the customer to interact and start a conversation with you. Are you unclear about what your social marketing aims are.then define them. Showing up is half the battle. Tweet this ). It may be lack of time or once this new client is secured. All excuses.
  • KIKOLANI  |  FRIDAY, OCTOBER 19, 2012
    [Marketing] Fetching Friday – Resources Mashup & Baby Elephant Rescue
    Targeted Social Networks Niche Marketers Should Try – Not sure what kinds of niche social networks have popped up on the web? 10 Mission Critical Tools For Every Modern Marketer – Before you go out there and try to accomplish your marketing goals, make sure you check to see if you have the right tools to help you get there. Tips for Using Google+ to Boost Your Marketing – Learn how to boost your Google+ profile and increase your business’s online presence. Adam Riemer of Adam Riemer Marketing LLC. The Resources Mashup. Freelancing.
  • SOSHABLE  |  TUESDAY, OCTOBER 12, 2010
    [Marketing] TK Carsites Wins 2010 Automotive Website Award (AWA) for Best Website Technology
    PCG Digital Marketing selects TK Carsites to receive a 2010 Pinnacle Automotive Website Award in the Search Marketing category at the AWA breakfast ceremony in Las Vegas. Irvine, CA (October 13, 2010) PCG Digital Marketing today announced that TK Carsites was chosen to receive a Pinnacle 2010 Automotive Website Award (AWA) for search marketing. TK Carsites was chosen to receive the Pinnacle award for search marketing. The Pinnacle award is the highest recognition the AWA provides in the AWA Search Marketing category. Contact PCG Digital Marketing.
  • SPIN SUCKS  |  MONDAY, DECEMBER 19, 2011
    [Marketing] The Spin Sucks Holiday Gift Guide
    You could also pre-order them Marketing In the Round. There are some of us who wait until Christmas Eve to shop (cough, Martin Waxman , cough). Of course, I have no room to talk this year. I’ve been traveling and speaking so much that I still have most of my side of the family to get. Hope my mom doesn’t mind taking me shopping later this week! For people like Martin and myself, I asked my team for their thoughts on holiday gifts. What came back was a hodge podge of some inexpensive (and some expensive) and fun gift ideas. K Cup Coffee Brewer. Amazon Gift Cards. GPS System.
  • BLOGGER XPERTISE  |  WEDNESDAY, OCTOBER 17, 2012
    [Marketing] Forget about SEO, develop a user-centric content - Blogger Xpertise
    from "search engine marketers" and "search engine specialists" trying to sell us their services. Blogger Xpertise. Blogger sites that go beyond the basic template, showing you how to make your Blogger site just as amazing. About Us. Portfolio Pieces. Blogger Tips. Hangouts on Air. Submitted Questions. Opinion Pieces. Templates. Contact Us. Follow by Email. Subscribe To. Posts. Posts. Comments. Comments. Google+ Followers. Upcoming Events. Join us for our free weekly Hangout On Air event called the Friday Request Line, providing Blogger discussion, assistance, and helpful suggestions.
  • TWIST IMAGE  |  SUNDAY, DECEMBER 28, 2014
    [Marketing] The Value Of Building Zombie Loyalists For Your Brand
    digital marketing. marketing blog. marketing podcast. Episode #442 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Peter Shankman believes that, in the end, customer service is everything. While he is a veteran of the public relations space (we actually met when I was working as an account guy in a PR agency, long before I joined Twist Image ), a passionate entrepreneur (he launched Help A Reporter Out ), and a multiple-times bestselling author ( Customer Service , Can We Do That?! for free. But, it''s not really free.
  • NOWSOURCING  |  WEDNESDAY, JUNE 17, 2015
    [Marketing] The Difference Between Data Visualization and Infographics
    Infographics is a cross between DataViz, journalism, and marketing. DataViz = pretty charts, Infographics = pretty pictures. They aren’t the same. There are a lot of different ways to present visual information on the internet. DataViz takes information people want and presents it in a way that is easy to understand at a glance. Infographics use multiple data visualizations and strategically chosen words to tell a complex story in a simple, visual way. You may think they are the same thing, but the terms cannot be used interchangeably. What is DataViz anyway?
  • IMAGINE YOUR REALITY  |  TUESDAY, AUGUST 27, 2013
    [Marketing] Wise Words of Business: From Top Dogs To You
    The Chief Marketing Officer of GE has always been an overachiever, and it almost killed her career. Article by  Caitlin Somers. Caitlin is a business consultant and mom of three. She enjoys writing when she isn’t busy carpooling or volunteering at her kids’ school. Business success isn’t a walk in the park, it’s more like an uphill battle with only a few survivors. Only nine percent of small businesses have a chance of succeeding more than ten years, according to Small Biz Trends, but that never stopped titans from trying. Bob Parsons: Go Go Go Daddy. She is glad he did, too.
  • T2 SOCIAL  |  SUNDAY, JANUARY 11, 2015
    [Marketing] Useful Social Media Advertising Tips for Beginners
    The post Useful Social Media Advertising Tips for Beginners appeared first on t2 Marketing International. When it comes to social media, there are few areas that can be more powerful than social media advertising, and these social media advertising tips will help you get the most out of a campaign. It is no secret that the social media space is increasingly favoring the pay-to-play model for brands and businesses. That being the case, we are starting to see a move by many users towards social media advertising. But it is important that you are using it properly. Know Thy Target Audience.
  • BILL HARTZER  |  FRIDAY, FEBRUARY 4, 2011
    [Marketing] Report: Social Media Responsible For Only 3 Percent of Web Site Visits
    Despite the exponential, widespread, and breathlessly documented rise in social media activity and usage, many of us don’t have a great way to quantify the value of social media marketing to bottom-line business results. There is a new report from ForeSee Results that details research that they performed showing that social media is responsible for only three percent of web site visits to retail web sites. Apparently, according to a report that I wrote about recently, social media spending is going up. But is this really a good decision? Perhaps. Social Media
  • SPIN SUCKS  |  MONDAY, AUGUST 22, 2011
    [Marketing] What Microsoft Taught Me About Self Promotion
    She works at Coherent Interactive on social media, website design, mobile apps, & marketing. Today’s guest post is written by  Neicole Crepeau. Recently, Gini Dietrich wrote about  Achieving Workplace Equality that referenced an article  “A Rant About Women” in which the author said that women would go further if they were more self-promotional. Gini isn’t so sure we women need to be self-promotional, but I’ve found that tooting my own horn is an important and necessary part of doing business. learned that lesson during my 13 years at Microsoft. Keeping my brand top-of-mind.
  • BRASS TACK THINKING  |  FRIDAY, SEPTEMBER 24, 2010
    [Marketing] The Wicked Social Media Backhand
    Because of this, any money that would be invested in ensuring a staff member is free to communicate and update social feeds must be shared with the traditional marketing department, which is significantly more costly. What makes it even more difficult is that up until recently, companies and marketing agencies have pushed the whole “cold-calling&# approach, something I’ve learned from Scott (mentioned above), and hopefully after reading his book I’ll have a better understanding of the new direction marketing has undertaken. Or whether they really care.
  • BLUE FOCUS MARKETING  |  SUNDAY, AUGUST 15, 2010
    [Marketing] Unyielding Search is Key to Creative Process
    Blue Focus Marketing will be Live Tweetchat guests on Monday, Aug 23rd at 8:00 PM EST.  Join Us! To learn more about Blue Focus Marketing, go to the media room and read our Fact Sheet and Press Release. Blue Focus Marketing @bluefocus360. Teaching Creativity – Tim Leake Interview- Part 1 of 3. New York City – Soho. Bar Pitti’s sliding glass doors were open, and our table peered onto the busy Sixth Avenue sidewalk.  The smell of fresh bread and olive oil pleasantly surrounded us. Teaching anything is the best way to internalize any subject matter. In Summary.
  • SPIN SUCKS  |  TUESDAY, DECEMBER 23, 2014
    [Marketing] Santa, the Communications Pro
    Use your buyer personas and market research to layout where your consumer goes for information. Are By Laura Petrolino (Note from Laura: Oh yes, I’m actually writing this post. Feel free to judge me. I’m hoping this baby really helps me move to the top of the nice list!) Santa Claus’ Secrets to Being a Communications Powerhouse Santa is arguably one of the best known public figures on the planet. Maybe even the universe! Martians need holiday cheer too. So, what can you learn from this jolly ol’ elf? You see the suit without anyone in it and think Santa. You are the worst, Laura!
  • KIKOLANI  |  FRIDAY, JANUARY 27, 2012
    [Marketing] Fetching Friday – Resources Mashup & Yosemite HD
    How Bloggers and Content Marketers Can Generate Unlimited Video Ideas – How to come up with great video ideas to create a regular video publishing schedule. This post walks through how to investigate your competitors’ various online marketing strategies. 11 Social Media Marketing Gurus Revealed Their Best Social Media Traffic Source The author asks social media gurus what their favorite social media channel is to drive traffic and why. The Resources Mashup. Blogging / Writing. Business / Career. Learn what it is and how to do it. Freelancing. Find out how!
  • TWIST IMAGE  |  TUESDAY, JUNE 21, 2011
    [Marketing] Comparing Apples To BlackBerrys
    Many people didn't think Apple (a computer manufacturer) could never successfully produce and market a smartphone and those same people probably questioned a search engine's ability to create a mobile platform like Android. PlayBook 's lack of success (RIM says that only 500,000 tablets are in market) compared with the iPad is indicative of this. The PlayBook was announced long after iPad's initial in-market success and prior to the launch of iPad 2. In the end, RIM 's Achilles Heel is not marketing or technology. Research In Motion had a tough week last week.
  • MINDJUMPERS  |  TUESDAY, MARCH 29, 2011
    [Marketing] Check-in on Product Discussion and Get Rewarded on German Rating Site
    It markets itself as a social network, which lets users share their product experiences. With status rewards for highly involved consumers — and not least the chance to discover something new — and both feedback-gathering and marketing opportunities for companies and brands, “The Chicken&# thus offers great business opportunities for both sides. Tweet On the web, multiple sites for collecting customers’ ideas on different products and goods are available. However, another one has joined the team – and this one is called “ The Chicken ”. Location-based check-in model.
  • LOUIS GRAY  |  THURSDAY, MAY 14, 2015
    [Marketing] Preaching to Our Choirs and Setting Up Blinders for All Else
    At the time, thanks to tools like my6sense , where I was an advisor, and later VP of marketing , I said the filter bubble was "not bad" as options were always there to see new voices. Just about four years ago, Eli Pariser raised some very real flags about the "filter bubble" , concerned that many of us on the Web were limiting our viewpoints by following those people and companies with whom we were most aligned. And should somebody in our streams disagree with us, or launch into an off topic rant, we can easily unfollow them, and "clean up" the channel. Or race. Or Ferguson.
  • LOUIS GRAY  |  MONDAY, FEBRUARY 7, 2011
    [Marketing] knowabout.it: For The Links You Might Have Missed
    Disclosure: I am VP of Marketing at my6sense , a service focused on providing personally relevant items from your social and news streams. Solving the information overload problem in the fast-moving world of social media is an incredible task - one that seems to be increasing as we take on more networks, more followers and more places to get impacted, from our PCs to tablets and mobile phones. Even the most focused among us can't get to every great link that gets passed to us from friends, which is why the "news will find me" strategy of years past simply doesn't pass muster any more.
  • PROACTIVE REPORT  |  TUESDAY, AUGUST 24, 2010
    [Marketing] Social Media Training a Resume Must-Have?
    “Anyone looking for a job in today’s competitive market without using social media is at a distinct disadvantage.” So says Leonard Witt ,  the Robert D. Fowler Distinguished Chair in Communication and founder and executive director of the Center for Sustainable Journalism at Kennesaw State University. Witt points to data from CareerBuilder: Social media is one of the top ten hiring trends in 2010. One in five employers plan to add social media responsibilities to a current employee’s job description. They plan to offer social media training to prospective candidates.
  • MINDJUMPERS  |  SATURDAY, JUNE 26, 2010
    [Marketing] TODAY: The UN International Day Against Torture
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved Through joined efforts from bloggers all over the world, today will hopefully be a day where people pay attention this important issue.
  • DIGIGEN  |  WEDNESDAY, MARCH 3, 2010
    [Marketing] Cool Stuff: Philips Cinema and Parallel Lines
    Carousel is embedded below. Beautiful. The video for Parallel Lines is set to go live this Friday, but there are previews going on on the Philips Cinema channel. have just viewed and it looks stunning, thoroughly wetting my appetite for more. Link Here to Philips Cinema Facebook Page Posted in cool stuff | Tagged carousel , cool stuff , parallel lines , philips blog comments powered by Disqus « One to Watch: TheBlogPaper.co.uk Dan on A New Focus on Social Business Strategy. Powered by WordPress and Hybrid
  • SOCIALFISH  |  SUNDAY, SEPTEMBER 2, 2012
    [Marketing] What freedom in a humanized culture looks like [case study]
    process-driven businesses are run like machines (and we know what Jamie and I think of those!) – optimized for performance and efficiency, but unable to be agile and plagued with engagement problems. - the market shifts, and the company can’t adapt – it “generally grinds painfully into irrelevance” (love that phrase! Jamie posted about this last week , and I think we’re both just at the beginning of a whole series of possible posts about the human attributes we see in this Netflix slide deck about their corporate culture. Stay creative and small?
  • KIKOLANI  |  FRIDAY, NOVEMBER 2, 2012
    [Marketing] Fetching Friday – Resources Mashup & Share Your Best Post
    Networks You Can Use for Guest Blogging and Blogger Outreach – The following are nine networks for guest blogging and blogging outreach that you can use to market your business for increased exposure and additional backlinks. Crash Course in Conversion – Every marketer’s purpose is to maximize their return on investment – 5 conversion concepts to make your pages more focused, persuasive & successful. Track these 6 key metrics for measuring marketing effectiveness. The Resources Mashup. Blogging / Content. Business / Career. Freelancing.
  • KYLE LACY  |  THURSDAY, JUNE 2, 2011
    [Marketing] Why I’m Not Impressed with the Twitter Follow Button
    love Twitter as a communication and marketing tool because it works for me. On Tuesday Twitter announced that it has released a “cool new button&# that allows a company to insert a Follow button to help users interact and follow their brand on Twitter. From the Twitter.com blog: “For publishers and brands, adding the Follow Button to your website and using Twitter to stay connected with your audience is a powerful combination. People who follow your account are much more likely to retweet and engage with your Tweets, and to repeatedly visit your website. twitter
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, JANUARY 8, 2014
    [Marketing] The Best Kind Of Content Curation Is …
    Content curation has become a popular way for bloggers and online marketers to create new content for their audiences. One reason it has become so popular is that it doesn’t take as long to compile a list of links on a particular topic and add those to a blog post as it does to create new, original content. But … and here’s the rub … original content is better for you and your readers. It’s less filling, goes down easier, and tastes better. Not to mention, it helps your content rank better and provides more value for your readers. Don’t believe me?
  • SOCIALFISH  |  THURSDAY, AUGUST 21, 2014
    [Marketing] Association Social Media: American Land Title Association
    If budget and resources were no object, I’d really like to be able to focus more on SEO and direct marketing to both consumers and our members. I’d like to utilize the tools available to tailor our social advertising and content to ensure that it sees more eyes than ever before. ——————— Let’s welcome Wayne Stanley, Manager of Public Affairs, American Land Title Association (ALTA) to the SociaFish stage! 1)    First things first – in what department in your organization does your role sit? Who do you report to? . Our members seem to love it.
  • CONVINCE & CONVERT  |  FRIDAY, MAY 1, 2015
    [Marketing] 5 Things You Need to Know About Google’s Mobile Changes
    With over 47% of the smartphone market-share, even if this feature is only active for Android users, it still matters. Think of your website as the content-rich destination for your target market. It’s been nicknamed “Mobile-geddon.” The misinterpretations surrounding Google’s April 21 algorithm updates resulted in panic in the tech and business communities last week. There are two major changes at play in Google’s recent move to favor mobile: First, Google will adjust its search results order to favor mobile-friendly sites. This is a big step in apps overtaking the mobile web.
  • SOCIAL WAYNE  |  SATURDAY, MAY 25, 2013
    [Marketing] Report: Google to Fund, Develop Wireless Networks in Africa
    In an article from the Wall Street Journal it reports that Google is planning to fund,and develop wireless networks in emerging markets such as Africa. We’ll see a new wave of innovation from those emerging markets as more people will have access. GOOG -1.07% is deep into a multipronged effort to build and help run wireless networks in emerging markets as part of a plan to connect a billion or more new people to the Internet. think this a great move for Google and also will be very beneficial for the communities in Africa to grow and connect. Google Inc.
  • LOUIS GRAY  |  TUESDAY, AUGUST 31, 2010
    [Marketing] The Five Stages of Filtering, Relevance and Curation
    Mona Nomura of Pixel Bits today talked about the serendipity algorithm and what it means to marketers looking to leverage machine learning. Disclosures: I am vice president of marketing at my6sense. There is no question that content creation and sharing is exploding and people are completely incapable of giving every single message and item their full attention. And many smart folks are looking to bring solutions to find the best and ignore the rest. As I see it, there are five major ways companies and individuals take on the topic of relevance. 1. Examples: Amazon.com , my6sense.
  • IDACONCPTS  |  WEDNESDAY, NOVEMBER 21, 2012
    [Marketing] Choosing a Cheap Laptop
    They’ve come down considerably in price since tablets have entered the market, and refurbished ones are better value still. When you start looking, you may well be surprised to find that getting hold of a really cheap laptop is actually pretty easy. These are used or previously broken laptops which have been professionally restored to a good standard. The main problem then, is not finding a cheap laptop; it’s finding a cheap laptop that is right for you. It’s no good buying something that costs hardly anything, but doesn’t actually do what you need it to. More RAM is always better.
  • DREW'S MARKETING MINUTE  |  FRIDAY, MARCH 23, 2012
    [Marketing] The path is never straight
    Victoria writes:   I am so interested in marketing but don’t really understand the best path into the business.  I was just wondering if you could tell me a bit about your story and how you got to where you are today.  . I am currently a sophomore in college and I was wondering if you had any advice or words of wisdom to share. . I’m happy to share my story but realize that if there is a single truth in our business, it’s that no one’s path is the same and there are many paths that lead to the same place. Sit back, this might take a bit. love helping people.
  • MINDJUMPERS  |  FRIDAY, AUGUST 20, 2010
    [Marketing] Facebook Goes Live with New Video Channel
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved What can you do with the app? Facebook Live has channels for features and events. Sharing Facebook Live with your friends is very easy, as well.
  • DANNY BROWN  |  TUESDAY, JUNE 29, 2010
    [Marketing] Not Right Now - Danny Brown
    Its easier to say this "Facebook thing" is a flash in the pan and "who needs a blog anyway" when the real issue has nothing to do with any of those tactics.Everything you do in business is marketing and everything you use in business are media.The bigger question remains do you want to be where your customers reside or more importantly where some of the influencers and advocates hang out?If But another halmark of my approach to marketing consulting is to create a plan to fit a companys culture. We should start a company blog – just not right now. Hey ho.
  • LOUIS GRAY  |  THURSDAY, APRIL 28, 2011
    [Marketing] With Apps, The NOOK Color Is Now A Smart Hybrid
    Without a full-fledged Android Market, with hundreds of thousands of apps, every app on the NOOK has a chance to be found, and its not amateur hour. Disclosures: As noted above, my6sense , where I am VP of Marketing, is a launch partner with Barnes & Noble for their app store. Full disclosures up front, due to my role at my6sense , I've known the Barnes & Noble app plans for several months, and our app was included as one of the first to be included on launch day. And yes, everybody loves games, and if a device has a screen these days, you know Angry Birds is there.
  • BILL HARTZER  |  WEDNESDAY, FEBRUARY 16, 2011
    [Marketing] Search Engine Optimization with SEOette.com: Track Your Google Rankings
    It intelligently chooses which websites are queued up daily for your link marketing campaign. So you can try out SEOette, I have secured a special offer from the owners of SEOette.com, which is valid towards a link marketing campaign. Use coupon code “BillHartzer&# (on the Improve tab when viewing a campaign) to receive a free $10 towards a link marketing campaign. We all want to track our Google search engine rankings. There are lots of search engine optimization tools out there that will help you perform search engine ranking checks. Coupon valid for the next week.
  • GEOFF LIVINGSTON  |  FRIDAY, JUNE 21, 2013
    [Marketing] Want Success? Then Work Hard!
    That choice also causes me to be somewhat less sympathetic toward authors that complain about the difficulties of writing and marketing books. Image by JD Hancock. Last week I spoke at the All Sports United Summit at NCAA headquarters in Indianapolis. It was a great time, and I got to meet several current and former athletes who have built foundations to better their communities. Smoking cigars and talking with NFL players and Olympians was an eye opening experience. We were very, very similar in our approaches toward work. Professions Professions aside, we were all type As. Period.
  • COLLECTIVE THOUGHTS  |  WEDNESDAY, JUNE 12, 2013
    [Marketing] A Toast to Wine [Infographic]
    Americans now make up the largest wine market in the world, consuming 13 percent of the wine produced globally. Almost half of American adults drink wine and 11 percent of wine drinkers take a sip every day. Check out the infogrpahic below presented by SpareFoot to learn more about America’s love of vino. Infographics
  • SOSHABLE  |  MONDAY, JANUARY 7, 2013
    [Marketing] Rockefeller. Carnegie. Google? How Will the FTC Outcome Impact the SEO Game?
    Google also agreed to give marketers more control over their Google AdWords campaigns removing restrictions that prevented any online marketing company from managing their campaigns on competing web platforms. The playing field between search engine companies however should now be less competitive and designed to give the marketer more of an advantage with their SEO campaigns. Marketers can now implement a stronger advertising campaign for their clients across a broader spectrum of search engine. These men single handedly changed the world. Related articles.
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, JULY 5, 2012
    [Marketing] Get Big By Getting Small
    Small teams are the new big because small gives you the flexibility to change the business model when the market suddenly shifts. It used to be that the BIG Companies could always out perform the small. They had more money for advertising, product development, sales, distribution, technology and human resources. It seemed that the bigger you got the more stuff you had to manage. Then managing more stuff became wasteful, slow and bureaucratic. Then the BIG called in management consultants to teach them how to manage the BIG more effectively. The BIG Need To Get Small. Create Joy in Work.
  • BILL HARTZER  |  SUNDAY, JULY 20, 2014
    [Marketing] How to Remove Semalt.com in Google Analytics
    Semalt.com bills itself as “Semalt is a professional webmaster analytics tool that opens the door to new opportunities for the market monitoring, yours and your competitors’ positions tracking and comprehensible analytics business information.” There’s a rogue website that is showing up as a referral in your Google Analytics. ” Okay, fine. But to be honest with you, most likely you do NOT want any traffic from Semalt.com. In fact, it’s not real visitors, it’s just a “bot” that is wasting your website bandwidth and costing you money.
  • MINDJUMPERS  |  THURSDAY, AUGUST 26, 2010
    [Marketing] 7 Important Steps to Great Business Communication
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « The Social Media Policy – not just for the big players Using Social Media Monitoring to Improve Your Search Engine Marketing Relevance » 7 Important Steps to Great Business Communication Posted by Marlene Friis Aug 26th, 2010 Tweet Because of my interest in business communication, I have made some research on some basic, but very important steps within the field. Here, I’m referring to communicating to an audience whether it’s by e-mail, a presentation etc. This also makes your audience trust you.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, NOVEMBER 20, 2008
    [Marketing] Statistics on Advertising during a Recession
    I think Seth Godin outlined Marketing's Catch 22 best in his book The Purple Cow - (and I am paraphrasing here) - when times are tough the tendency is to conserve capital vs. when times are good the tendency is to not be aggressive. As marketers we are so often faced with the dilemma of having to cut advertising in times of economic softness. But here is some real data that you can use to illustrate why that is a bad idea. because everyone has increase ad spending! Full Disclosure : I got these stats from a paper called Innovating through a Recession by Professor Andrew J.
  • NOWSOURCING  |  TUESDAY, JULY 27, 2010
    [Marketing] 10 Ways Geolocation is Changing the World
    He is the founder of MomentFeed , a location-based marketing, strategy, and technology firm. Since becoming widely adopted just a couple years ago, social media has supercharged social action, cause marketing, and social entrepreneurship. It gives you info on in-season foods, those coming in-season, farmer’s markets, and links to recipes. In time, location-aware apps will guide us not only to the grocery store or farmer’s market but through them. This post was written by Rob Reed. Social media has changed the world. We’re doing the same for energy.
  • SPIN SUCKS  |  THURSDAY, FEBRUARY 17, 2011
    [Marketing] Three Paradigm Shifts to Get More from Your Facebook Fan Page
    When you look at Facebook from that lens, us marketing and PR business folks need to change how we look at using our Pages to connect our companies and clients to the world of human Facebook users. Nate Rigg s works with mid-sized & large organizations to help them adopt and use social media communication tools, and build social media offerings designed to serve their clients. All in all you’re just another brick in the wall.” – Pink Floyd. First, the classic song is essentially a rally cry against conforming to the status quo. Maybe you’ve heard of it? Simple. We’re stuck!
  • SIMON MAINWARING  |  THURSDAY, NOVEMBER 15, 2012
    [Marketing] Finally! #WeFirst Social Branding Blueprint available today with very special offer!
    The companies, projects and customers you could serve… … if you got the same marketing support as the top brands in the world. After 15 years in corporate life I became an entrepreneur 3 years ago, and the lessons I had learned consulting to Fortune 100 brands on their marketing as well as the community that supports We First, made all the difference to its rapid success. Javier Rodriguez, Group Marketing Sustainability Director, The Coca-Cola Company. Imagine the business you could build… The bigger stages you could speak on…. Zack Swire, CEO eGood.
  • VIPER CHILL  |  MONDAY, FEBRUARY 14, 2011
    [Marketing] Radical Transparency: Welcome to ViperChill v2
    The other day I sent out this tweet: My friend Pat replied with: Before I wrote the tweet I was reminded how far I, him, and other ethical marketing bloggers out there have to go in order to help change the perceptions of this industry. This person will be handling my emails (don’t worry Cloud Living customers, I’ll still be receiving yours), dealing with any customer issues besides marketing questions, and interacting online as a part of this brand. So, when I have an announcement to make, you should know that I’m going to have some very big things to say.
  • DIVA MARKETING BLOG  |  THURSDAY, AUGUST 9, 2012
    [Marketing] Social Media Scales of Engagement
    As a marketer living in the age of social networks I think about what engagement means in terms of bringing a brand to life. Are turning one of the most exciting and innovative communication stategies of 21st century marketing into another mundane messaging channel? . 4. This week I was called to jury duty. The Honorable John Doran, Jr. presided. jury selection is much like making a film or a commercial. There are a lot of stops, starts and waiting around while lawyers and judge side-bar conversations that you can't hear but would so love to be invited to the party. his and ours.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, MAY 3, 2012
    [Marketing] Do You Still Doubt Social Media’s Ability To Affect SEO?
    WebProNews has published an infographic (created by TastyPlacement) that clearly demonstrated the effect that social media marketing has on a websites Google search results placement. The data range is quite narrow, especially when compared to some of the big businesses on the web, and test sites used were from one narrow niche. I am sure you would get a wide range of results depending on the competition in any particular niche, however, the data for this test case was sufficient to draw some conclusions. 300 Google plus one votes  (+9.44%). 70 Facebook shares  (+6.9%).
  • ENGAGING BRAND  |  TUESDAY, MARCH 24, 2015
    [Marketing] Define Your Point of Difference Like Van Gogh
    So what has this to do with marketing your point of difference?? It is their perspective of the subject that the buyer is attracted to… Imagine a canvas, see it as your market. Do you truly understand your point of difference? For many entrepreneurs it is one of the hardest parts of developing your brand. It should be easy but being average, being similar is what we are all trained to do. We are taught to fit into the norm yet the norm is what is boring us all Click To Tweet. What struck me was how different the paintings were! Imagine your subject, see it as your offer.
  • CONVINCE & CONVERT  |  WEDNESDAY, JULY 3, 2013
    [Marketing] Can You Trust Anything Mashable Says
    As a marketer, I love this idea. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Can You Trust Anything Mashable Says is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Social Media Controversies Addressed, Fresh Each Week. But is this REALLY what we want? Providers of news and information seamlessly aggregating and distributing advertising as if it actually WAS news?  As a citizen, it scares me to death.
  • SPIN SUCKS  |  MONDAY, OCTOBER 4, 2010
    [Marketing] Customer-Centric and Customer-Centered Organizations: Which Do You Prefer?
    It talks about how to understand how your customers make decisions so you can create and market the products and services they will buy. While you take the customer into the creation and marketing process by understanding who they are and how they buy, they don’t actually have a say in what you provide. The flip side is bringing your customer into the creation and marketing processes. For example, Apple.  They build products that customers love, but the customers don’t get a say in the functionality of those products. So, which organization would you rather buy from?
  • GET SOCIAL PR  |  MONDAY, SEPTEMBER 30, 2013
    [Marketing] Why Use SoCXO to Feed Your Community
    For example, I am interested in social media marketing, so I program SoCXO to send me content related to that topic. Additionally, it exposes me to new perspectives and broadens my understanding of marketing, social media, and online communication. Making yourself relevant to people is being what they are interested in, and a good way to that is through sharing helpful content. The immediate problem of that is wading through mounts of content to find gems your social media audience will like, which takes time — a lot of time. Of course not. Enter SoCXO. Opinion
  • SOCIAL WAYNE  |  FRIDAY, FEBRUARY 11, 2011
    [Marketing] Day 11: People of color impacting the social web – Mike Street #28DaysofDiversity
    Prior to joining Syndicate Media Group, he served as the Director of Social Media Marketing for a boutique marketing agency which serviced clients such as Paul Stuart, Basil Hayden’s, and Courvoisier. As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human. How can we use technology to close the digital divide?
  • T2 SOCIAL  |  SUNDAY, MAY 31, 2015
    [Marketing] 8 Google AdWords Best Practices to Keep in Mind
    The post 8 Google AdWords Best Practices to Keep in Mind appeared first on t2 Marketing International. To get the most out of your next SEM campaign, keep some of these Google AdWords best practices in mind. Google AdWords can be a complicated beast. While it is simple on the surface – a campaign is fairly easy to set up and automate – there is so much more happening beneath that top level. Next time you plan on running a Google AdWords campaign, keep some of these best practices in mind to get even more out of it. Take Advantage of Remarketing. Customize Your Messages.
  • PROACTIVE REPORT  |  WEDNESDAY, JULY 21, 2010
    [Marketing] Listening to the Online Conversation
    We’re in the age of social media and markets have indeed become conversations. Case Study: Finding New Markets. social media marketing strategy is that roadmap. For the past 100 years companies have had the luxury of deciding what products they want to make and sell, what their brand message will be and how they will deliver it to their audience. Communication in PR was based on a one-way, two-step flow of communication through mass media. The Internet changed that. The media landscape is in a state of flux. Listen, learn and respond. for African Americans: BlackPlanet.com.
  • THE WAY OF THE WEB  |  SATURDAY, JULY 3, 2010
    [Marketing] One potential USP for Diaspora
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? And they’d originally set a goal of $10,000.
  • PAMORAMA  |  MONDAY, MARCH 10, 2014
    [Marketing] Beware of Shady Business Practices
    My name is Pam and I am an experienced social media marketer (I recently learned that Forbes included me in both their list of Top 50 Social Media Power Influencers and the Top 20 Women Social Media Influencers) and owner of [link]. Beware of Shady Business Practices is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Forbes Top-50 Forbes Social Media Power Influencer, Pam is a Seattle-area marketing professional and Seahawks fan. There are many sketchy activities online. . Unfortunately, there’s not very much I can do about it. I Great concept! Thanks.
  • FRESHNETWORKS   |  SUNDAY, MARCH 14, 2010
    [Marketing] Social Gaming – SXSW panel
    The industry has been growing at an incredible rate and traditional gaming companies have been caught unnawares by a flurry of new market entrants. So the opportunity is for a game to pass through recommendation not through marketing. image from shutterstock. Social gaming is a hot topic here at SXSW. Playfish was one of the 2009 success stories. Within two years of starting the company, they are attracting 60million monthly players and are selling 90million items a day (virtual goods and unlockable gameplay). It has been one of my SXSW highlights so far. SdH launch early.
  • LOUIS GRAY  |  THURSDAY, AUGUST 25, 2011
    [Marketing] The Time I Asked Steve Jobs an iPod Support Question
    Like any good Mac fan, even if I wasn't exactly in the market to upgrade, I felt it my civic duty to check them out and get familiar. What would you do if you unexpectedly came face to face with Apple's world-famous CEO, Steve Jobs, who had been credited with launching or assisting with most of the major transformational events in personal computing over the last thirty years? Shake his hand? Tell him how much you love Macs? Ask to take a picture? Living in Belmont, not too far north of the shop, I thought I would lazily take a Saturday afternoon and check out the newest Mac laptops.
  • WRITTENT BLOG  |  MONDAY, JANUARY 6, 2014
    [Marketing] How to Come up with Blog Post Ideas that Make Your Readers Rave
    Google provides content marketers with a little-known tool for developing blog post ideas. Use the automatically-populated concepts to help develop content marketing themes. By taking the world’s biggest search engine’s advice on concepts that people care about, you can get content marketing ideas that are both creative and likely to help you drive more traffic from Google. The post How to Come up with Blog Post Ideas that Make Your Readers Rave appeared first on Inbound & Content Marketing Hub. Leverage Affinity Data. image credit: Swellpath. Blogging
  • MICRO PERSUASION  |  FRIDAY, JULY 9, 2010
    [Marketing] More Location Based Services Coming to the Desktop - The Steve.
    They call it Just In Time marketing. This application has implications beyond just marketing. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 9 Jul 2009 More Location Based Services Coming to the Desktop Google today said they are bringing location awareness to Google Maps on the desktop. So, where does this go from here? Mobile isn't just about phones.
  • MICRO PERSUASION  |  MONDAY, JULY 5, 2010
    [Marketing] The Big To-Do Over To Do's - The Steve Rubel Stream
    And the market keeps expanding too, a sign of our times, I have tried many of these - in some cases multiple times: Backpack , Toodledo , Google Docs , Things , Omnifocus , GMail Tasks , Remember the Milk , Evernote and more. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 5 Jul 2009 The Big To-Do Over To Dos Years ago, life was simple. You checked boxes. love it!
  • WRITTENT BLOG  |  SUNDAY, APRIL 27, 2014
    [Marketing] 25 + Writing Tools a Freelance Writer Can’t Live Without
    The post 25 + Writing Tools a Freelance Writer Can’t Live Without appeared first on Inbound & Content Marketing Hub. The benefits of being an online freelance writer are undeniable. No 9-5, no daily commute, and no pittance of a salary. As a freelancer, you get to control your professional life, working your own hours from anywhere in the world and determining your income. Not to mention you don’t have to answer to a pesky boss about every little thing you do. Freelancing does come with some drawbacks, though, like job instability, unreliable clients, and plenty of legwork.
  • GET SOCIAL PR  |  MONDAY, JUNE 7, 2010
    [Marketing] Five Must-Read Links To Make Your Community Successful
    Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Johnson Five Must-Read Links To Make Your Community Successful June 7, 2010 Community building online is an important part of public relations planning initiative. It is at the core of living social online. Here are five outstanding resources you might want to consider before starting or influencing an online community. Using Communities To Change The World: What Non-Profits Need To Change 7 Contrary Truths About Online Communities Which Communities Tend To Succeed? Join me, please. WordPress Admin
  • TWIST IMAGE  |  WEDNESDAY, JULY 13, 2011
    [Marketing] Perpetual Start-Up
    " If you look at the global job market, things are not pretty. The job market is not going to get any better because the jobs of yesterday are gone and that the companies with the big valuations (he names Facebook , Twitter , Groupon , etc.) Instead, these new companies are looking for smart engineers, but beyond that, it's all about, "people who not only have the critical thinking skills to do the value-adding jobs that technology can't, but also people who can invent, adapt and reinvent their jobs every day, in a market that changes faster than ever."
  • PUSHING SOCIAL  |  THURSDAY, JULY 24, 2014
    [Marketing] Why Your Blog Must Sell Sell Sell
    Content Marketing and blogging is the process the salesperson uses to communicate their empathy, selflessness, and value-based story in a confident way. routinely meet so-called marketing experts that can’t increase sales. Ogilvy was the quintessential ad man. His agency created iconic advertising that still inspires creators today. He was also famous for focusing on his ad''s performance instead of awards. He summed his philosophy in 6 words. It’s not creative unless it sells. “It’s Not Creative Unless It Sells” - often quoted by David Ogilvy. Blogging Ghettos and Shantytowns.
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