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    [Marketing] A new good book on Listening Systems AND Integrating Digital into the Physical World – Web Journal – July 12 & 13th, 2011
    Finally, when I saw this post on  Marketers begin integrating digital and physical worlds  by Joel Rubinson, I was thinking of Analytics tracking that should be in place, but still usually is not (put in place). According to Joel’s post: As a marketer, what I see is that the social media advertising is about to be taken up a notch, because presumably, a marketer will be able to direct messages about music to music friends, about business to business colleagues, about sports to my fellow Yankee fan friends, etc.  Haven’t had much time to post.
    [Marketing] Passbook and Small Businesses
    Marketing Mobile With iPhones upgrading to the iOS 6 operating system, a new feature to be aware of is Passbook. Passbook is an app that allows you to store loyalty cards, boarding passes, gift cards, movie tickets…the list goes on. How can small businesses use Passbook? Simply put, Passbook “passes” replace paper coupons, loyalty cards, etc. Companies that spend hundreds of dollars a month on loyalty cards can save money using Passbook passes. They can also utilize geo-fencing, which uses GPS features of the iPhone to send messages to customers based on their location.
    [Marketing] Passbook and Small Businesses
    Marketing Mobile With iPhones upgrading to the iOS 6 operating system, a new feature to be aware of is Passbook. Passbook is an app that allows you to store loyalty cards, boarding passes, gift cards, movie tickets…the list goes on. How can small businesses use Passbook? Simply put, Passbook “passes” replace paper coupons, loyalty cards, etc. Companies that spend hundreds of dollars a month on loyalty cards can save money using Passbook passes. They can also utilize geo-fencing, which uses GPS features of the iPhone to send messages to customers based on their location.
    [Marketing] Passbook and Small Businesses
    Marketing MobileWith iPhones upgrading to the iOS 6 operating system, a new feature to be aware of is Passbook. Passbook is an app that allows you to store loyalty cards, boarding passes, gift cards, movie tickets…the list goes on. How can small businesses use Passbook? Simply put, Passbook “passes” replace paper coupons, loyalty cards, etc. Companies that spend hundreds of dollars a month on loyalty cards can save money using Passbook passes. They can also utilize geo-fencing, which uses GPS features of the iPhone to send messages to customers based on their location.
    [Marketing] How to Fight Back Against Negative Customer Ratings and Reviews
    Get more content like this, plus the very BEST marketing education, totally free. Let’s face it: Customers wield a remarkable amount of power over businesses these days. Sites like TripAdvisor and Yelp have revolutionized the way we consume. It’s great for customers because it organically increases competition among small businesses, producing a better overall product for consumption. But it can be good or bad for businesses because there’s no need for accountability from customers. They can say whatever they want. That’s the power of ratings and reviews. No good can come of this.
    [Marketing] A Conversation About Social Media Influence #SMSHI
    For Tara Coomans : (Based on your marketing experience and socmed practice) – are clients interested in understanding and/or measuring influence factors – what different strategies do you based on the type/size company – what do you see as the failings of online influence measures – case studies and real examples are very welcome. Stay tuned; I will be updating this post! Please add your opinions/question in the comments or on Twitter; we are using the hashtag #SMSHI. This conversation will run from 10 am – 10:40 am HST today, April 14. Make some donations.
    [Marketing] Lessons In New Business Require A Foundation
    " It's true (things always change) and it's not true (business is still about creating a market and capitalizing on it). What is new business? What is the future of business? It's a cliché to say that there is no such thing as "business as usual." I've fallen madly and deeply in love in with Kevin Rose 's video podcast, Foundation. Every month (or so) he sits down with a Silicon Valley type to better understand what makes them tick. and what it can be. Grab your notebook and set aside some serious time. and thinking bigger: Lots of powerful lessons. elon musk. foundation.
    [Marketing] Social Media Tips from Professor Jonathan Taplin
    Tags: Social Media Marketing Tips Video Interviews community influencers monitoring.
    [Marketing] Guest Interview: Jay Samit, CEO, Social Vibe, on brand/consumer contribution
    Tags: Brands Consumers Videos Cause marketing contribution social business socialvibe
  • DEVUMI  |  FRIDAY, DECEMBER 12, 2014
    [Marketing] SoundCloud Mobile App Adds iPhone Playlists Feature
    With users now able to create playlists on their phones, anywhere they are, it makes SoundCloud marketing an easier sell. SoundCloud music marketing music promotion online marketing online music marketing soundcloud promotion soundcloud tips The SoundCloud mobile app is a key part of the SoundCloud experience. The SoundCloud mobile app team is always working hard to create a better experience for users. As always, stick around for the end of the article where I publish my favorite track on SoundCloud right now! How the new SoundCloud mobile app feature works.
    [Marketing] 10 SEO Techniques to Increase YouTube Rankings
    great video, that people can easily find, should be the goal of anyone looking to market a product, or make money off their Partner Program. YouTube online marketing social media marketing video maketing youtube marketing youtube strategy YouTube is the number one, all-time, undisputed, online video sharing Champion. Vimeo has its following, but YouTube is Number 1. A big aspect of why YouTube is so popular is because it is also an exceptional search engine , the second most popular in the world. 10 SEO techniques that will increase your YouTube rankings. Question.
    [Marketing] LinkedIn Profile Tips for Those Who Want to be Professionals
    — LinkedIn Marketing (@LinkedInMktg) September 5, 2014. Linkedin b2b marketing linkedin marketing social media marketing twitter followers There are a number of social media mistakes that you can make on the other, more ‘social’ and informal platforms. LinkedIn mistakes are a bit more subtle as anyone can tell you that it requires a bit more of a refined approach. This is business social, not Facebook social. If you want some LinkedIn profile tips that will help you create a perfect page for B2B leads, read on and I’ll cover 6 important points.
    [Marketing] How to Use Social Media in Online Education
    This is a fairly new app to hit the market, but already many people are spending a ton of time on it. Overview. Online education is a field that has grown tremendously over the past couple of years. There are now thousands of courses that people can take to increase their skills online. One of the best ways to make an online course more effective is to integrate social media into it. There are many ways in which this can be done. There are several studies that show younger people are more likely to participate in online courses if there is some social media component to it. Live Tweet.
    [Marketing] Email Newsletters I’d Buy in 2011
    Penn – digital marketing advice. * Ann Handley – personal stories and memoirs. business businessmodels marketingAs you know, I recently launched my Blog Topics email newsletter, where I send out writing advice and blog topics weekly for the price of $9.97 a month. started thinking about who else I’d love to see a newsletter from. and would buy. Here’s my list: * Steve Garfield – video tips and advice. Kevin Nalts – video tips and advice. Julien Smith – fitness and nutrition advice. Christopher S. Hugh MacLeod – drawing prompts.
    [Marketing] Why I Ended the Jay Today Show
    As you probably know, I’m involved in a lot of other content initiatives, other podcasts , including Social Pros (just named best marketing podcast), our blog , books, e-books, speaking. And perhaps most interestingly, Jay Today was a finalist for a content marketing award this year for Best short-form Video Production. They say that all good things must come to an end, and this is the end of Jay Today. After 150 or so episodes of the Jay Today Show, I’m packing it in. learned a lot doing this show for the past year. 1. definitely proved that this format works.
    [Marketing] A Simple Exercise to Help You Write Effective Sales Copy
    recently heard  Ed Dale of The Challenge and MagCast speak at a conference on the topic, and I took pages and pages of notes – copywriting, marketing, and sales are the biggest things I’ve struggled with, as I imagine plenty of you do too. Man Vs. Machine: Get Better Sales by Keeping Marketing Automation Human. recently heard Ed Dale of The Challenge and MagCast speak at a conference on the topic, and I took pages and pages of notes – copywriting, marketing, and sales are the biggest things I’ve struggled with, as I imagine plenty of you do too. Further Reading.
    [Marketing] Finding Your Social Balance
    Consumer interest has shifted from traditional media to human media and markets are scurrying to adapt to these new dynamics for fear of loosing consumer attention. The massive interactions of the human network is being used to apply old commerce models (advertising and marketing) as the means to commercialize said interactions. The human network is creating its own media which is throwing commercial market strengths, influence, support from one side to another and back again. Human interaction is on a tear. Are Old Theories Are Being Replaced by New? Sounds like the web.
    [Marketing] Understanding “Social” Language
    While they believe they understand marketing, advertising and PR they seem lost when it come to discussing social media. In 1999, when The Cluetrain Manifesto was released, we struggled to understand the term “ markets are conversations &# and then a new language emerged to explain the new paradigm that was emerging that required new ways of thinking. The term “social media” first began to emerge around 2003 to describe the impact of two way markets of conversations through the emergence of  social technology. Language is power. Elevating the Vocabulary.
    [Marketing] Facebook Fan: $136.38? $3.60 or $0.00?
    Before my fellow marketers decide to take me out back and shoot me, I should probably offer a little additional information. Tags: augie ray starbucks like vitrue Facebook facebook fanpage marketers judy shapiro forrester I've had this post in my head for a while. And given the fact that many of my Twitter friends were complaining about Facebook being down yesterday, I figured that this was as good a time as any to write this post about the value of a fan on Facebook. And my friend, Augie Ray who is a senior analyst over at Forrester has written a blog post about this. Maybe more.
    [Marketing] 6 Ways Social Media Affects Your Google Rankings
    Don’t short your digital marketing efforts by neglecting your social media accounts. As technology progresses and the Internet becomes an increasingly complex and crowded place, it’s easy to get lost in the noise. When it comes to your business, this can be a big problem. Your ability to be heard in the crowd and make valuable connections can play a major role in the present and future success of your business. This means it’s important to link your social media and SEO strategies. Social Sharing and Link Building. Making Connections  . Personalization  . Reviews. Google
    [Marketing] 5 New Business Books That You Should Read (But Probably Never Heard Of)
    It's probably going to take most Marketing professionals the rest of the year to get through these three popular business book titles, but the truth is that there are five other fascinating books sitting right here that are next up in the cue and deserve some attention. Because I have yet to read these books, I've grabbed their descriptions from their respective websites (so, please mind some of the Marketing blather). 5 New Business Books That You Should Read (but probably never heard of): Alone Together - Why We Expect More from Technology and Less from Each Other by Sherry Turkle.
  • TWIST IMAGE  |  MONDAY, MAY 21, 2012
    [Marketing] The Lying Game
    I'm guessing you're with me in thinking that the last two examples are, obviously, the recommended marketing strategy. marketing strategy. Distrust in a world of trust agents is problematic. On May 18th, The New York Times ran a fascinating news story titled, In the Undoing of a C.E.O., a Puzzle. The article is all about former Yahoo CEO Scott Thompson and the recent unraveling of his short tenure as head of the beleaguered digital media company. Instead of offering Mr. Bostock an explanation, Mr. Thompson fumed at Mr. Loeb and his tactics. Imagine that. Hard to believe isn't it?
    [Marketing] Apple Debuts iBeacon Location Technology in U.S. Stores
    While the technology may raise privacy concerns among some users, according to a study by mobile marketing firm Swirl Network, 77% of consumers are ok with sharing location data “in exchange for something of value.” How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Apple’s iBeacon technology is looking to accomplish both, and after a successful run with the MLB’s ‘At the Ballpark’ mobile app at Citifield , Apple has now installed the location technology into its own retail stores.
    [Marketing] Chicken Suits, Killer Dust Bunnies & Branding: Why Good Content Is Crap
    love writing and I love working with my clients, but if there’s one thing that drives me around the bend, it’s this common scenario: A client contacts me looking for a piece of link bait, buzz content, or a marketing plan. Other brands and businesses can do the same and it doesn’t have to cost millions of dollars or an entirely new marketing campaign either. In addition to online copywriting, Angie is a diehard coffee addict, avid Twitter user , and enjoys chatting about SEO, SM, branding, marketing, and business. Credit ). Where Businesses Go Wrong.
    [Marketing] How Lowe’s is Cutting Through the Digital (and Non-Digital) Noise
    The company has purposely selected videos with tips that are relevant to city living,  offering valuable and relatable content to garner attention on a busy, NYC street —which isn’t all that different than the competition marketers face on cluttered social media channels. In an interview with AdAge , VP of Concept and Market Development Jonathan Luster said, “It’s been a great introduction to the community and our introduction to being at the sidewalk. Get more content like this, plus the very BEST marketing education, totally free. 7itdsjovZ8.
    [Marketing] My Top Three Social Web Predictions for 2011: The Good, the Bad and the Ugly
    If you liked this post, you might also like: How to Scale Real-time Plus Face-time Made in India, Made for the World: A Manifesto for Indian Social Web Startups Three Marketing Campaigns that Leverage Location-Based Reality Gaming How to Build a Social Network Based on a Single Feature Why Social Networks Need To Monetize Their Non-US User Base Universal McCann: Social Networking for Making New Friends, Blogging for Socializing with Friends. What about you? What are your perspectives on these three predictions? What are your own top three social web predictions for 2011? Digg this!
  • LOUIS GRAY  |  THURSDAY, MAY 19, 2011
    [Marketing] Linktamer: Coming Soon to Find Your Best News Links
    Disclosures: As noted often, I am vice president of marketing at my6sense, focused on personalization of news and social streams, much like Linktamer's future mission could be. While we're on the topic of personalization and filters. there's a new project called Linktamer currently under construction that looks like it could be a Web-based tool to find the most interesting stories from your feeds based on your interests, relying heavily on your direct feedback to stories, and the tags describing them. Looking forward to seeing this one develop. RSS Relevance Linktamer
    [Marketing] KFC and Comedy Central Create Web Series and UGC Contest For Young “Adults”
    Social platforms are figuring heavily into the marketing for this series; links to the video are on the Facebook and Twitter pages for both KFC and Comedy Central, as well as on their YouTube accounts.  Kentucky Fried Chicken and Comedy Central have teamed up to offer an original web series and contest focused on user-generated content that’s geared toward 18-24 year-olds who are living with their parents. Viewers are encouraged to participate by sharing their experiences of living at home, with the chance to win a year’s worth of free rent and lots o’KFC chicken.
    [Marketing] TypePad Blog or Website with WordPress Blog? - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Simplify Your New Facebook Privacy Settings | Main | The Zero Tolerance Web Marketing Trend » May 19, 2010 TypePad Blog or Website with WordPress Blog? A few years ago I predicted that blogs would replace Websites.    That is precisely why I anchored my Web marketing to this blog.    That is precisely why I anchored my Web marketing to this blog.    That cannot be underestimated. Where Do You Live?
    [Marketing] Making the Switch to FeedBlitz
    Marketing RSS Feeds We''ve Moved our RSS feed! Update your Reader Now. This feed has moved to: [link] Please update your reader now with this changed subscription address (simply click the URL above to get the feed) to get your latest updates of ConverStations and SmallBizTracks. From there, you can also subscribe by email (daily or weekly) for free.
    [Marketing] Global Crises and Economic Transformation
    They believe that they can control markets and events through regulation or coercion. “ The distortions tend to be caused by Governmental subsidies of things that would have been better off created by Market forces. Greg Hartle at Ten Dollars and a Laptop is writing about Conscious Capitalism and Prosperity becoming Scarcity , and it reminded me of an article by Richard Florida from a couple of years ago (how time flies!). Narrow rather than exploit the inequalities of the world. submit that a business can do both, and should do both. But not a financial crisis. disagree.
    [Marketing] 7 Pillars of Social Wisdom
    Tags: Business Factors Change Factors Disruptive Factors Market Factors Media Factors Relationship Economy Systemic Factors appearance apprehension change expression fads trends folly fortitude freethinkers human interaction idea ideation intellectual knowledge judgment knowledge knowledge domains opposite person Pillars reason rejection share ideas social technology technology technology changes wisdom
    [Marketing] I Am Really Excited About My New Asia Regional Role With MS&LGroup.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Disruptive Skills, Gifts and IdeaSlivers How to Design Social Games That Are Easy to Learn (Accessible) But Difficult to Master (Challenging)? » I Am Really Excited About My New Asia Regional Role With MS&LGroup Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! So, do stay in touch and do wish me luck! All the best. Lets talk.
    [Marketing] Content IS your Brand
    And this hasn't gone unnoticed – recent B2B Magazine article mentioned the top M&A target is a marketing company strong in integrating custom content and live events! Because of Google – everyone today has access to research that we have never had before. So when you are considering a purchase what's the first thing you do – Google it. Therefore shoppers (B2C) and buyers (B2B) are armed with more data than ever before and its going to get worse thanks to social media. But in today's Web 2.0 world all you have now is your content. used to hate hearing in the Web 1.0 So what?
  • SPIN SUCKS  |  FRIDAY, MARCH 23, 2012
    [Marketing] #FollowFriday: Andrea Hypno
    Today’s #FollowFriday isn’t a PR or marketing professional. He is, however, a very strong voice in the Spin Sucks community. still haven’t figured out why he comes around, other than to debate me (which I love). In fact, you’ll see him in the comments all over the web – at Danny Brown’s place, on For Bloggers, By Bloggers , and at  Unlock the Door. Andrea Hypno , aka Hypnodude, aka your friendly Hynotist is from Italy and his English (at least the written part) is superb. He’s a self-hypnotist which, before now, I didn’t know existed.
    [Marketing] Why You Don’t Want To Buy Video Views
    Just like they did with PPC advertising and social media, some YouTube video marketers have got the idea that they can buy video views and succeed. They may very well on the short term, but in the long term, spammy marketing methods rarely work no matter what the format. There’s no short cut to video marketing success any more than there is a short cut model to any other kind of success. Video Marketing video YouTube For awhile, YouTube seemed to have been complacent, or at least didn’t take notice to the bad practice of view spam.
    [Marketing] The Best Result of Social Media
    Within this freedom there lies value – a reduction in direct marketing cost and precise, focused market research to find each, individual customer. If only social media could brush over the confusion you feel about who your customers are, what you stand for and what you truly sell……but it can’t.the truth is… Being comfortable with social media starts with feeling comfortable about yourself Click To Tweet. Feeling right is a fundamental part of being social. Social is not free, rather it offers freedom Click To Tweet. We don’t want it to be free!
    [Marketing] 11 Reasons Your Blog is on a Road to Nowhere (And What to Do About It)
    This guest post is by Henneke Duistermaat of Enchanting Marketing. You need to get serious about marketing your blog. Because if you don’t market your blog, it’s going to remain lonely out there. Let’s have a look at 11 common blog marketing mistakes. Marketing. Even though I mainly write about copywriting and content marketing, my email subscribers know I love cycling, because I use cycling analogies to explain copywriting tricks and I’ve even included cycling holiday snaps to illustrate points. You need to market your blog to gain an audience.
    [Marketing] Selling Social Media
    Tags: sales social media marc meyer marketing and sales selling social media social media sales social media solutions
    [Marketing] You have 11 months to step up your social media game
    Tags: Myspace Social Networking blogging change agents digital marketing social media beth harte jason falls marc meyer second life Social Networks todd defren
    [Marketing] The Value Myth of Social Media
    Tags: social media Marketing marc meyer roi value relationships
    [Marketing] An Open Letter to a New Social Media Consultant
    Tags: social media Marketing marc meyer social media consultant
    [Marketing] Improving Your Skillset: Your Path to Becoming a Better Internet.
    help people build remarkable websites that gain traffic through viral marketing. Many people who come across the idea of writing guest posts and the benefits they offer automatically think it’s the best use of your marketing time. Home What the F ? Cloud Living Say "Hi!" Hey, Im Glen. Affiliate SEO: How Websites Are Ranking in The Most Profitable Niches Written by Glen on September 14th, 2010 153 Comments Would you believe there’s a top ranking site in a niche with over 300,000 searches per month which only has 4 pages and spams forums for links? Well, it’s not.
    [Marketing] Stakeholders who are engaged online spend more with your organization.
    While the average company may maintain Facebook and Twitter accounts and have other discrete programs run by their marketing or customer service teams, in our experience, these efforts tend to be uncoordinated, with different business units, brands or geographies conducting their own social media experiments. When adopted at scale across an emerging type of networked enterprise and integrated into the work processes of employees, social technologies can boost a company’s financial performance and market share, respondents say, confirming last year’s survey results. Or both?
  • DANNY BROWN  |  MONDAY, APRIL 18, 2011
    [Marketing] Why It’s Not Working For You
    Why It’s Not Working For You originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. People are hungry creatures by nature. Hungry to be liked; hungry to be loved; hungry to be respected; hungry to be successful. That’s good. Without hunger, we have no drive. Without drive, we have no goals. Without goals, we have no yardstick to base our success on. And so the circle comes back around. The problem is, people are more often than not getting speed hungry. Loved.
    [Marketing] Write Like a Pro: Top 10 Secrets of Professional Copywriters
    Whether you’re a professional writer yourself or a marketer tasked with writing powerful, effective content, you need to write like a pro to get the job done. Things change so rapidly in technology and marketing these days that staying up-to-date and always trying to improve is what separates okay writers from great professional copywriters. Make sure you follow the big names in your industry and in copywriting and content marketing, like Writtent, Copyblogger, Content Marketing Institute, and others. Research, research, research! Don’t rush. Write often.
  • KIKOLANI  |  TUESDAY, MARCH 15, 2011
    [Marketing] The Essential Guide to Lucrative Guest Podcasting
    Guest podcasting has done wonders for marketing my blog and that’s why I am highly recommending that you try it out at least once. I’m sure you’ll find that it’s well worth your while! For an example of guest podcasting, take a look at my interview with Christopher Penn over at Marketing Over Coffee where we talked about how I make over $10,000 per month online as well as how to build a community and be successful. This is a guest post by Chris from The Traffic Blogger. Appearing on a podcast is exhilarating, fun and most importantly: easy. Loyal Followers.
    [Marketing] 7 Circumstances for the Magic of Social Media
    Tags: Blog Marketing Social Media circumstances factors Lev Grossman social media The Magicians
  • KIKOLANI  |  FRIDAY, MAY 11, 2012
    [Marketing] Fetching Friday – Resources Mashup & Supermoon 2012
    Your Blog, Your Rules – Why Marketing Should Always Begin at Home – Don’t rely solely on social platforms for housing your content. Read the benefits of having your own blog and using social media to market it. 26 Tips for Success With Location-Based Marketing – What’s SoLoMo? How can you improve your location-based marketing? Discover more about optimization for local businesses and mobile marketing campaigns. This is the difference between a highly profitable website and a failed marketing initiative. The Resources Mashup.
    [Marketing] When big brands stumble: Starbucks and Toyota on hyper-transparency
    As Starbucks, Toyota,  Coca-Cola  and many other corporations around the globe figure out how to engage with customers on sustainability, transparency has become a marketing buzzword. In a sense, it’s the antithesis to the traditional marketing idea of controlling the message. In a few years, Starbucks has gone from 5% to 24% of global markets accepting cups for recycling, he said. Bring up the topic of failure, and most people steer the conversation back to success. “Hyper- transparency  is a must.
    [Marketing] Moving Beyond the Social Customer into the Era of Customer Engagement
    We recently connected with Paul Greenberg , one of the most respected minds in marketing, technology and CRM (albeit for a short catch-up). Let us know what you think – are you ready for the Era of Customer Engagement?  Do you consider yourself a social marketing leader or a novice? Staring at the Social Customer Is Over. Paul was among the early advocates of the social customer, defined by him in one of his recent posts on ZDNet as “a technology savvy, peer trusting, highly demanding, relatively affluent customer who leverages the web for conversations that can impact business.”
    [Marketing] 5 tips to manage your time on social media
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes 5 tips to manage your time on social media Posted September 8th, 2010 by admin and filed in Social Media , business , social media behavior Tags: Social Media , social media behavior , social media strategy , Taylor Ellwood , Time management View Comments The other day a client told me that one of her biggest challenges is figuring out how to fit social media marketing into her time schedule. But it doesn’t have to be that way. Define your audience as well.
    [Marketing] Virtual Assistant Services: 12 Blogging Tasks to Outsource
    Being a Virtual Assistant passionate about internet marketing and social media, I know that blogging is a great way of reaching out to prospects. Targetting your blogs to your audience as part of your online marketing strategy can improve brand awareness, establish credibility and provide a platform to build loyal relationships with your prospects. Having an Internet Marketing Virtual Assistant helping you manage your blog can help focus your activity and take the pain out of the blogging process while you reap the rewards and focus on growing your business opportunities.
    [Marketing] Free Assessment – Let’s Find Out How the World Sees You
    Since 2008, this blog and the community that surrounds it has grown from me and my Mom, to hundreds of thousands of marketers and businesspeople from all corners of the world. Today is the six-year anniversary of the Convince & Convert blog. It’s been an amazing ride, and I thank every one of you for your support. But really, WHO ARE YOU? I don’t know, and I’m not sure YOU know. Here’s a 100% free way ($37 value) to find out in a just a couple of minutes. can take the amazing How The World Sees You personality assessment for free. Take the Free Assessment 1.
    [Marketing] How To Finish Projects Faster with Kanban
    About the Author:  Jeff Korhan, MBA, is the  author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  and host of This Old New Business podcast. Have you found the perfect productivity tool for finishing more projects – and more quickly? I’ve recently become reacquainted with one that is proving to not only improve productivity, but confidence too. Isn’t that what every process should do? Kanban is a Workflow Improvement Tool. Kanban is a tool that was developed within Toyota to accomplish what is often known as lean manufacturing.
    [Marketing] Will consumers make money from their online data? The arguments for and against
    Marketers and advertisers will only be interested in bargaining if they can see it’s the best way to reach people – again, it depends on en masse adoption. Tweet Scales of Justice (Photo credit: Citizensheep). As we recently discussed, there is a growing discussion about who is making money from personal data that we share online and the role that “ data-lockers ” might play. These would essentially allow people to retain ownership of their data – only ‘unlocking’ it to brands and organisations with which they are happy to share the information. times.
    [Marketing] Remember Where You Came From When Traveling Social Media
    To put it in marketing terms, do we even remember to take brand values into consideration? Or One of my all time favorite things to do is walk-the-beach in the morning. (I also like to walk-the-city.). A few weeks ago I was visiting my family in Massachusetts. Lucky me that my cousins have a beautiful home a block from the ocean. . The beach is a wonderland of tactical sensations that helps me quiet my mind: sound of the ocean surf, the touch of the waves and sand on your toes, the smell of salt water and the gentle comraderie as people nod their hellos and exchange smiles as if to say.
  • JEFF KORHAN  |  FRIDAY, MARCH 18, 2016
    [Marketing] Get Motivated: How to Turn Setbacks into Success
    About the Author:  Jeff Korhan, MBA, is the  author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  and host of  This Old New Business podcast. About the Author:  Jeff Korhan, MBA, is the author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  and host of  This Old New Business podcast. This is Episode 67 of  This Old New Business  weekly  business podcast with Jeff Korhan. Dr. Willie Jolley is the host of the #1 motivational radio show on SiriusXM Radio, The Willie Jolley Wealthy Ways Show. Key Take-Aways.
    [Marketing] Boost Your Social Media with Celebrities
    Lyndan Orvis, Marketing Manager at Hayes Garden World, indicated that  the response they received from The Jamie Oliver Campaign was amazing. It is inevitable. After having a great starts with your social media, you will eventually run into a writer’s block for creating new content. challenge of any online community manager is how to boost activity and interaction on the existing online presences. learned a great trick from the folks at Social Media Limited , a UK based digital media agency, on how to get you over that social media slump. The Scenario. The Opportunity. The Result.
    [Marketing] Why Social Media Will Never Get the Credit It Deserves
    And as always, this show is brought to you by Sprout Social , a social media management and marketing platform that I use every day, even here in New York City. This video is f rom  Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. Get all JayToday episodes at [link]. Social media is never going to get the credit it deserves for driving commerce, and there’s a simple reason why. watch video to see the awesome Piquadro bag I describe). It is this amazing Piquadro leather backpack, which is awesome.
    [Marketing] 5 essential books for geeks…
    It’s not a definitive list, as I’m sure there are some great books I’ve yet to read, and it’s not focused on marketing, because that requires it’s own list. Having seen some recommendations for what Wired considered the essential books for any geek, and found it a bit esoteric in recommending the original Dungeons & Dragons manual, for example, I thought I’d recommend the five books I have read, owned, re-read and recommended on numerous occasions as the core of my own geek libary. The Hacker Crackdown on Amazon. Code 2.0 on Amazon. above.
    [Marketing] Greek Life Goes Social: Fraternity and Sorority Digital Identity
    Travel, Entertainment, And Marketing, (T.E.A.M.) is a GLO-focused event planning company that offers a thoughtful  Social Media Do’s and Don’ts  blog post for leaders of campus GLOs. advises Fraternities and Sororities that “Online and social media is the fastest growing marketing medium in the business world. Fraternities and Sororities are often the hub of campus life and activities at a number of universities.  Many GLOs are strategically increasing digital presence and leveraging social media to increase exposure and build a brand. T.E.A.M. Libel or slander.
    [Marketing] Thought Leadership: Repurpose, Repackage, Refine Messages
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Thought Leadership: Repurpose, Repackage, Refine Messages If you’re a blogger, you know that it takes a lot of time to continually write posts, and once it’s on your site, you have to start on the next one. If mobile marketing is an important target for you, you need to reformat content so it’s reader friendly. This goes beyond the posts you’ve done. You get the idea. take my survey [link].
    [Marketing] Imagine If - Danny Brown
    Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Imagine If August 25, 2010 16 voices share yours! Share Save Instead of blowing $50,000 on the staff Christmas party, companies offered employees the option of a smaller bash and donated the rest to a local charity. Instead of sending employees on a team-building exercise to the woods, companies sent them on a team-building exercise to renovate a playground in a run-down area. Imagine if. Enjoy this post? Wish it didnt, mind you. Nice thoughts. Baby steps.
    [Marketing] Web Worker Daily " Archive Busyness vs. Burst: Why Corporate Web Workers Look Unproductive "
    technologies (including blogs, wikis, and prediction markets), approaches, and initiatives. One of the most interesting things for me about these classes has been how often students bring up one specific concern: that people who use the new tools heavily — who post frequently to an internal blog, edit the corporate wiki a lot, or trade heavily in the internal prediction market — will be perceived as not spending enough time on their ‘real’ jobs. At the moment I am very busy with my Interim Marketing hat on, preparing a couple of direct marketing campaigns.
    [Marketing] Don’t Do Social, Be Social
    Opinion Social media marketing blogging Jay BaerDon’t just ‘do’ social you have to ‘be’ social! Let that thought percolate a bit. It’s not about the tools or the agencies or the stats. It’s about having a culture in your company which IS social. This means more open communication both internally and externally.
    [Marketing] M-Pulse ANALYSIS: How Will Battle Around Mobile Voice Play Out?
    Siri is fun, and the star of popular culture and comedy skits, but our admiration of voice enabled service could fuel market hype. After all, standards are the first step to creating a market , and making money, in every industry. My take: Connect the dots in the data, and marketers have yet to make the benefits to consumers clear. Thinking here of the role of 2D codes in marketing campaigns to reward us with coupons, encourage brand interaction, trigger a mobile video, enable an app download — the works! Barcodes Featured Mobile Marketing Mobile Search Vodcasts
    [Marketing] A vacuum of information: why is there still a lack of understanding?
    Analysis Emerging Markets Innovation in Africa Prepaid or informal economy Research Africa consumer markets market creation understanding bopIt is a familiar problem. well-meaning donor gives a shiny new piece of equipment to a poor country only for it to gather dust. Parts that are expensive and difficult to replace, the need for a constant electricity supply, a lack of trained operators, unsuitability to rough terrain are all factors preventing the use [.].
    [Marketing] Don’t wait for your ship to come in…
    You might be wondering why I’d emphasise how quick and simple it can be, considering most of my living comes from helping people create and market digital content. The opportunity is there for me to learn those skills (as far as any natural ability might let me), but I’d rather concentrate on content and marketing, as that’s where my natural skills and experience can best serve both my clients and my own projects. Content Marketing Social Media Monitoring marketing best time to start digital marketing Blogging getting started listening monitoring social media
    [Marketing] Fetching Friday – Resources Mashup & How to Help Japan
    Reddit blog marketing 101 – how to get your blog in the hearts of Reddit users. Making Money Online / Marketing / Online Business. ways to use content marketing to build your authority – go beyond just blogging for your business with these types of content that help prove your expertise in your industry. ­­This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, online business, SEO & social media and how to help Japan on The Resources Mashup. Blogging / Freelance Writing. How You Can Help Japan.
    [Marketing] The Hedgehogging Social Media Bus
    On the New Mix Marketing blog I introduced a very wordy concept based on the book Good To Great (aff link) that takes the two core concepts from the book and applies them to your social media program. The Hedgehog concept is basically digging in and finding what you can be the best at and doing it. The Bus concept is that in order for you to be able to do that well you will need to get the right people working with you. Both concepts are important when it comes to launching a social media program inside of your company. Thanks for reading, Josh S Peters.
    [Marketing] The Social Reflection Theory
    On the  New Mix Marketing blog I posted about an idea that I’ve had rattling around in my head for quite a while now. Something that I have been seeing indicators of more and more is how social media plays into more than just the popularity of your business, but it’s future. There are some interesting correlations to how active a company is in social media and it’s stock prices which is often used as an indicator of the companies health and it’s future. It’s not a solid statement of that, but an indicator none the less. Thanks for reading, Josh S Peters.
    [Marketing] Reading Roundup: What’s New in Blogging Lately?
    These Three Everyday Challenges Are Plaguing Marketers All Over the World | Edgar. The Scientific Marketing Strategy Behind Exponential Growth | SumoMe. There is a rush on video focus at the moment (funnily enough, by people who used to deal solely in clickbait) and it’s interesting to see where it’s all headed. 5 New Facebook Live Features for Marketers | Social Media Examiner. Related Stories Seven Steps to Combat Blog Content Thieves How to Create a Backup and Disaster Recovery Plan for Your WordPress Blog 5 Reasons Why Your Digital Marketing Sucks.
    [Marketing] Feed the Junkies
    These publishers spend millions in market research. Fanatics! From a poker junkie to star trekkie, football fans to Beatlemania - people flock together to celebrate and commiserate and even fan the flames of their fanaticism. The content ignites community and creates conversation. Are you providing and provoking the content worthy of the flame? Again, we can go to our bookstore lesson and especially the magazine section to see what's hot or not. What topic has multiple titles? What are the weeklies and top monthly mags headlining? Stop guessing and follow some of their lead. Blog Coach
    [Marketing] How is Social Media Affecting Your Business Strategy?
    Leadership organizations, not just marketing departments, must realize that social media are not a cure for the ills of common business malpractices. Is social media important to the future success of your business?  Yes, said 78% of participating executives in the recent study from Jive Software and Penn, Schoen, & Berland.  These execs see social media as a key factor in business strategy and direction. Businesses are avidly chasing the 3Fs – friends, fans and followers.   And there is indeed value in a community – but it s not enough just to collect them.
    [Marketing] Next Generation Electronic Social Accounts
    Furthermore, PayPal, The Wireless Carrier, Marketers, The Bank, The Federal and State governments, and a host of other intermediaries are taking a piece of your paycheck and your data profile along with that Slurpee you just texted. The Social Value Game allows people to leverage their social influence around a product or service to attract coupons from companies willing to sponsor the customer’s social activity in their marketing strategy.  As such, social priorities will drive Wall Street priorities. Now on Kindle and IPad!! driven by a 400 Billion dollar advertising industry.
    [Marketing] Understanding The Social Value Index
    The  Big Mac Index is published by  The Economist as an informal way of measuring the  purchasing power parity (PPP) between two  currencies and provides a test of the extent to which market  exchange rates result in goods costing the same in different countries.   UBS Wealth Management Research has expanded the idea of the Big Mac index to include the amount of time that an average worker in a given country must work to earn enough to buy a Big Mac. Time is the true scarcity. People may store, exchange, borrow and give their time to others. Social Value Index. Future of Money.
    [Marketing] Social Media Irony
    Commerce comes from building market relations through numerous forms of media (communications). Given this definition the irony all these conversations about using social media are ironic because the very nature of social media is relational while much of the content around social media is aimed at a channel to market messages, media and a mesh of non relational content. Conversations come in many forms. Whether 140 characters, a blog article, skype chat or a phone call the tools and processes enable communications. What Is Your Return On Chatter? Does sound very social.
    [Marketing] Still Trying to Figure Out Social Media?
    Social media are merely an extension of experiences you create with people and markets. Changing what they see takes a lot more than slick marketing messages. People’s perspectives reveal how and what they think. recent conversation with an executive who was still hung up on all this social stuff revealed his perspective on all things social. He stated: “ We’re still trying to figure out how we make money from our social media initiatives.&#. My response : Do you charge for interested customer to call you? He said why of course not. He had a blank stare. Get it?
    [Marketing] The Next Great Leap for Social Capitalism
    The consequences of all business decisions eventually lead to win-or-lose market scenarios.  There are fewer losers, hence more winners,  because there are a greater number of  markets – not just one corporation.  The Knowledge inventory will become the most important element of Social Capitalism. Today, knowledge is largely sequestered behind the walls of corporation in the form of titles, skill codes, resumes, job descriptions, certifications, and college degrees.  In order to predict the future, we point to the things that we have done in the past. 2nd Place is 1st Loser.
    [Marketing] Altered States
    Other Posts You Might Like Using As Part Of A Content Marketing Strategy LinkedIn: Your SEO Resume – Part 2 27 Ways To Be More Creative Zemanta. Altered States, starring William Hurt. If you have read the book or seen the movie Altered States, you know about sensory deprivation tanks. just had my first experience in one and it won’t be my last. My lovely bride, Terry Hoover, discovered and wrote a story for Lake Norman Magazine about a local firm – Buoyance – which provides what they call “floatation therapy.” You should give it a try.
    [Marketing] Blogging And Podcasting As A Business Model
    On top of that, many Bloggers and Podcasters use affiliate marketing as well (they are paid a percentage of the total sales that are generated through the advertising that appears within their content). He gets the feeling that Podcasting seems to be another link in the online marketing chain. affiliate marketing. online marketing. The question is not if you can make money from Blogging and Podcasting, the question is how. There are many people (and media entities) that make money from Blogging and Podcasting. What do the revenue models look like? and he's right.
    [Marketing] Carol Roth on Low-cost PR
    Business Development marketingCarol Roth talks about customer loyalty & free PR strategies on Fox with Harris Faulkner. Write informative articles. Media source lists. Social media. Barter for services or space. Give to get. Watch the video at LinkedIn.
    [Marketing] For Nonprofits, Social Media is the Message
    This came to mind as I considered the question, “How do nonprofits best market themselves in the Web 2.0 The progress of each new site was slow at first, as I had limited experience using them for marketing purposes, and also understood that building a network, like a city, takes patience. As for our blog being a social medium, originally it had been hosted at BlogSpot, at the advice of two friends in the marketing field, I suggested using WordPress for its more professional appearance and reputation. era?&#. So, does that prove that “the medium is the message”?
    [Marketing] How I Use Feedly and Pocket
    On occasion, I can share some of the best resources in a post, like I did in Best Practices of Email Marketing. I share a lot of links and resources. But, I don’t share everything. At this writing, I have 839 feeds (sites, blogs, search strings) in my Feedly Reader. This indispensable tool allows me to skim, search, save, and share relevant items in a variety of ways: Send Specific Feed Items I email industry-specific or interest-based items to individuals when I think they can find value for their business or possibly use for their blog or Twitter feed. prefer to filter if I can.
  • SPIN SUCKS  |  TUESDAY, MARCH 27, 2012
    [Marketing] Why Goldman Sachs Needed a Crisis Plan
    billion when the stock market took notice of the media storm. It was just a couple of weeks ago that Greg Smith wrote a scathing OpEd for the New York Times about his former employer, Goldman Sachs, on his way out the door. But it feels like an eternity. Smith wrote, during his 12 year tenure, the culture at Goldman shifted from valuing teamwork and “always doing right by clients” to one where people “callously … talk about ripping customers off.” ” The piece ran on the second day of new corporate communication chief, Jake Siewert. They lost $2.15
    [Marketing] The Language of Selling – Are You Using It?
    But there is one thing missing from all of this marketing talk. And it has to do with the epicenter of marketing and copywriting. Few marketers go to these steps to find out what their prospects ACTUALLY want. Most marketers will sit there and guess as to how their prospects will react. This isn’t a powerful tactic, and will not generate huge results for your marketing efforts. This is a guest contribution from Richard Akhmerov. Benefits, benefits, benefits. We’ve all heard that benefits sell, not features. Create needs, not wants. This is gold.
    [Marketing] The Five Business Books That Shaped 2011
    " A lot of the words used to either describe Jobs or his direct statements are not only inspirational if you're interested in business, but it allows you to see how one of the biggest companies in the world wasn't looking at case studies and market research in an attempt to grow a viable business. We live in a new era of entrepreneurship and business ideas can be tested and marketed for success like never before. market research. Blog posts are great. This year, I failed miserably. if that). " Poke The Box by Seth Godin ( The Domino Project - March 2011). ibooks.
    [Marketing] Once Again, To Mama, With Love
    For Mother’s Day last year , I didn’t buy my mother an expensive gift, or take her out to dinner, or do any of the things that would, no doubt, make a lot of marketers and companies happy. That’s her, on the right. Ain’t she pretty?!). It’s not that I didn’t want to do them. would have loved to have been able to spend some one-on-one time with my mom, for example. But those things are a little tough to do when one is halfway across the world from one’s mother. Except the expensive gift part , which I could no doubt have bought and FedExed to her.
    [Marketing] Go Behind The Numbers To Determine Success
    Not only in marketing communications but in customer service or even with nonprofit programs. Sidebar:  In another lifetime I was marketing director for a nonprofit. How do you determine business success? Just asking. . Why Toby," You might say. You set a numerical goal and then see if you can meet it. It's called measurement and metrics." . "Ah, " I might say. Yes that's good. Or is it really? Or might it be misleading? Is it enough? Could it be doing us a disservice?"   Just asking. This week I was chatting with a friend who recently joined the staff of a nonprofit organiztion.
    [Marketing] It’s Official: Twitter Files For IPO.
    This will be a continuous struggle for them, and a challenge they will have to overcome as they strive to maintain and grow market share, as well as share of user. IT’S OFFICIAL! One of the worst-kept secrets in Social Media is coming true. Twitter has filed for IPO. Heck, I even swapped out my branded purple headlines in honor of the big announcement. I don’t do that for just anyone, you know. As is appropriate, Twitter made its much-anticipated announcement yesterday via, you got it, Twitter. Any other venue would have been most un-Twitter-like. HOW WILL IT FARE? TWITTER.
    [Marketing] Follow These 10 Rules and Make Your Customers Love You
    About Jay Today This video is f rom  Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. Get all JayToday episodes at [link] If you run a professional services firm, these are 10 rules to live by. Recently, my friend Chris Johnson sent me a terrific email. Chris runs a company called Simplifilm , that makes terrific online videos, explainer videos, and trailers. He did the trailer for my book, “Youtility” among other things. want you to write these down. you can highlight your favorites to tweet them) 1.
  • KIKOLANI  |  FRIDAY, MAY 4, 2012
    [Marketing] Fetching Friday – Resources Mashup & Chinchilla Love
    Blogging / Content Marketing. 21 Seriously Strong Content Marketing Magnets – Content marketing is the process of creating and delivering valuable content to your target customers. Competitor Research 101: 15 Questions to Unravel Your Competitor’s Online Marketing Strategy – Want to get the scoop on your competitor’s online marketing strategy? Read on for advice from veteran online marketers on life beyond Google. The Resources Mashup. Business / Career. Here are 15 questions to ask about their content, SEO, and social media.
    [Marketing] Accelerate your PR with BuzzGain – a podcast with Mukund Mohan
    As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media. Prior to founding BuzzGain, he served as the Vice President of Marketing for Inovis, a leading B2B Community Management software company. Before Inovis he was head of product marketing for Mercury (Hewlett Packard) responsible for the strategy and customer success of the company's Application Management solutions.
  • FEVER BEE  |  SATURDAY, MARCH 26, 2011
    [Marketing] Don't Start Discussions Like This
      This is what happens when you put someone from the marketing department in an online community.  This is an extreme version of how most brands go about starting discussions and increasing activity in their community. Please don't do anything like this: It's far too corporate. Far too boring. Far too patronising. You should start a discussion in your online community as you would offline. Keep it short, keep it interesting and keep it honest.  Branded Online Communities
    [Marketing] Mobile eCommerce Tips for 2013
    Then I started to search for the good mobile tips for eCommerce marketing and also start to implement it into their brand new mobile version of the website. Business & Marketing mobile ecommerce mobile ecommerce tips mobile tipsWith the emergence of mobile tablets and smart phones, eCommerce websites need to rethink their overall business strategy to ensure their website is optimized for these devices. Since mobile device usage will only continue to increase in the coming years, it is wise for every eCommerce website to start to think about their mobile eCommerce strategy.
    [Marketing] 3 Really Difficult Ways to Create Great Customer Experience
    All marketers – all businesspeople, really – tell themselves the exact same lie: “Our customers are just too busy to pay attention to us these days.” Image via How do you make purchase decisions today? Availability? Reputation? Before long, it will be Customer Experience. According to Walker, by 2020 customer experience will be more important than even price  for B2B buyers. You probably believe this, as the importance of “customer experience” is in the lips of every consultant, and in the pages of every business publication.
    [Marketing] Social Media Strategy Daily News
    From Marketing Profs – As a chief technology officer I often get asked to put together an organization’s strategic technology plan.  Social media ROI has been a hot topic of late and will be a primary focus of many marketers in 2011. 5 Excuses Companies Give for Not Using Social Media. When I inquire about their current social media efforts I usually hear that they have a Facebook page. But when I visit the page, I see a page that hasn’t been touched by anyone other than spammers or a complete running history of their promotions for the past 6 months. 
    [Marketing] When Entrepreneurship Isn’t The Right Fit
    There’s no question that entrepreneurship contributes a great deal to the US (and arguably global) economy, and although numbers have dipped slightly as the job market recovers, entrepreneurship is still a strong trend that I don’t see dying off anytime soon. We were devoted to building a firm and a practice around social business consulting, and did so successfully for the most part, even with challenges and rapidly-shifting markets that led to a pivot or two. Entrepreneurship these days is all the rage. But what about when it’s not? The short answer is: no.
    [Marketing] 5 Tips to Help You Write a Book, Too
    Why the lack of emotion about completing the War to Persevere , a book I like better than my last two, Exodus and Marketing in the Round ? Many people dream about writing books. I did for the first 34 years of my life. Seven years later, I just sent the draft of my fifth book to my editors last week. Thanks to independent publishing , writing a book is something anyone can do. The trick is to demystify the aura of writing a book ( featured books image by Moyann Brenn ), and just do it. Let me explain. The first time you finish writing a book, it’s a huge deal. Woohoo! Again.
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