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  • SOCIALNOMICS  |  WEDNESDAY, MAY 15, 2013
    [Marketing] Social Media and Nonprofits
    According to Experian Marketing Services , those in the United States will spend 16 minutes per hour on social media sites online. When your organization is part of that social media, they are tapping into that market. Keeping a viable presence on Twitter, Facebook, and LinkedIn can help get you in front of a much bigger market. 'Is your business a non-profit and you’re wondering how social media could benefit your cause? Having an online presence can definitely help nonprofits spread their message and their demographic range. Tap Into Increased Social Media Views.
  • THE RELATIONSHIP ECONOMY  |  TUESDAY, AUGUST 3, 2010
    [Marketing] Privacy? Your Life is Transparent!
    Do you think marketers want their hands on your data? The redefinition and terms are best determined by the individual who has now become the target of marketers. better model would be that we are the ones who have rights to our data to target the markets. Almost everything we do has some form of data tied to it. Excuse me, I am wrong. Everything we do has data tied to it! This data rest in a variety of databases and a time is coming when all these databases will be connected together and transparent for the world to see. Soon all. Does This Alarm You? For now.
  • KYLE LACY  |  FRIDAY, JUNE 25, 2010
    [Marketing] The Power of Douglas Karr and DK New Media
    Douglass Karr is a Social Media consultant, United States Veteran and the CEO of DK New Media, an online marketing company. He is also the founding father of the Marketing Technology Blog which features many informed authors. The Marketing Technology Blog showcases these very attributes  by acknowledging other like minded experts and being as current as possible. It provides all the technology and marketing advice you could ever want (or need). Who is Douglas Karr? If you don’t know, you should.  This doesn’t do him or his company justice.
  • NOWSOURCING  |  SUNDAY, DECEMBER 16, 2012
    [Marketing] Is Google Plus Dead On Arrival?
    This is great for your online exposure and marks you down as a serious online writer / blogger / marketer. It opened its beta testing doors to great fanfare in June of last year, and it immediately became the “in-place” to be, online. All the cool kids were there, King Robert Scoble was holding court to a captivated audience as usual, and everyone was willing to sell their grandmother for an invitation. Your online reputation was being judged by your presence there (or lack thereof). Users ooohed and aaahed over the various features on offer including Hangouts and Circles.
  • THIS, THAT AND THE OTHER  |  TUESDAY, FEBRUARY 14, 2012
    [Marketing] Government Services Intermediation: The New Role for Cybercafes.
    Mbumbuni is a rural market town in Kenya’s Mbooni East District approximately 120km from Nairobi. Within the market is one of the Kenya ICT Board supported Pasha Centers and probably one of the best equiped cybercafes I have seen. A Pasha center in rural Kenya. When I visited the area in August of 2011, the 3G signal was poor and the center was using a GSM router connecting via EDGE to provide access to clients. The resulting experience was of course poor. For the residents in the area, the next cybercafe with a good connection is in Masii 8km away or in Wote town 50km away.
  • GEOFF LIVINGSTON  |  MONDAY, AUGUST 29, 2011
    [Marketing] 5 Common Forms of Facebook Spam
    Yup, a marketer’s favorite, one that most of us are guilty of. From professional photographers with watermarked images to marketers highlighting their wares, getting tagged with spam happens all the time. Image by Christian Barmala. One of the issues a mature social network brings with it is spam. And though Facebook has rebooted its privacy settings for sharing, it is still largely an opt-out network that creates tons of spam. While this is well-intended, it just shows that Facebook with its many features has also created many ways to spam your buddies. 2) Event Invites.
  • BRASS TACK THINKING  |  MONDAY, APRIL 23, 2012
    [Marketing] How I Blog at Brass Tack Thinking
    It’s a powerful marketing and positioning tool, and I deeply appreciate and value its place in my work. So my friend Mitch Joel wrote a post a week or so ago about how he blogs , and he tagged a few of us misfits in hopes that we’d write one of our own. So because I’d hate to do anything to let Mitch down — he is charming, after all — here’s a post about my blogging process, which amazingly enough has stayed pretty consistent over the years. My Philosophy. write to discover what I think. ” when I write. Capturing Ideas. find ideas everywhere.
  • CREATIVE RAMBLINGS  |  MONDAY, AUGUST 19, 2013
    [Marketing] 5 great articles you may have missed (August 12-18, 2013)
    Becoming a Social Connoisseur by Bryan Kramer (BrianKramer.com) Calculating ROI from Social Media – Problems, Pitfalls & Breaking all the things… by Hannah Smith (distilled) Social Media ROI: 10 Quotes from Leading Marketing Pros by KC Claveria (KCClaveria.com) This Changes Everything: Social Signals, Your Website, and Google+ by Dustin W. 'Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. magazine, Flipboard magazine, and Google+ Community. Any articles you have read and liked recently?
  • NOWSOURCING  |  TUESDAY, OCTOBER 4, 2011
    [Marketing] NowStreaming: Rage Comics
    The presentation centers around the spread and usage of Rage Comics, as well as how they can be applied to marketing. NowStreaming is our new collection of videos that we have created to help others learn the various aspects of Internet marketing. In this video, NowSourcing’s Rose Wallace goes through the ins and outs of Rage Comics. Because of their popularity on the online community, Rage Comics are quickly becoming a great way to gain views, subscriptions, and even customers to your site. To view all of our videos, head to the NowSourcing YouTube Channel. Rage Comics.
  • FEVER BEE  |  MONDAY, MARCH 14, 2011
    [Marketing] 12 Tips For Successful Branded Online Communities
    Brands need to abandon the marketing mindset and embrace the community approach. This community approach involves many elements. These include: Use a unique URL. Communities need their own identity, not a community tab on the main website. Give them their own URL that relates solely to the community. This will solve many of the audience targeting issues you will have with putting community news on your company's site. Create a unique name for the community. community needs a very special identity. It needs a unique name that is representative of that group. Use your unfair advantage.
  • BRASS TACK THINKING  |  THURSDAY, AUGUST 28, 2014
    [Marketing] When Entrepreneurship Isn’t The Right Fit
    There’s no question that entrepreneurship contributes a great deal to the US (and arguably global) economy, and although numbers have dipped slightly as the job market recovers, entrepreneurship is still a strong trend that I don’t see dying off anytime soon. We were devoted to building a firm and a practice around social business consulting, and did so successfully for the most part, even with challenges and rapidly-shifting markets that led to a pivot or two. 'Entrepreneurship these days is all the rage. But what about when it’s not? The short answer is: no.
  • SOSHABLE  |  WEDNESDAY, AUGUST 29, 2012
    [Marketing] Blogging For Business eBook
    If you’re involved with the marketing aspect of your web presence, then you’ve probably heard of blogging for business. Simply put, a well executed blog can be the hub of all your internet marketing efforts. This eBook is a step-by-step guide to understanding and mastering the use of blogging for marketing purposes, giving you an affordable and easy method of increasing website traffic and lead conversion. Does your business have one? If not, you’re missing out on one of the most powerful and reliable methods of lead generation and SEO bolstering available.
  • JEFF ESPOSITO  |  FRIDAY, NOVEMBER 2, 2012
    [Marketing] School PR, give Google a chance & bad salt water
    There’s Nothing Savvy About Marketing or Newsjacking Disasters – this is a good post from Danny Brown showcasing the really seedy side of marketing with folks trying to take advantage of Hurricane Sandy. What a roller coaster of a week. First there was Sandy (thoughts and prayers are still with friends and family in Jersey/NY) followed up by a sick day and now ending the week with a few days alone with baby Espo. Hopefully your week was good and if you were impacted by Sandy that things are starting to get back to normal. Have a great weekend and catch you on Monday.
  • FRESHNETWORKS   |  WEDNESDAY, DECEMBER 11, 2013
    [Marketing] Facebook’s Year in Review – can social data choose your most important memories
    And this raises interesting challenges to anybody using similar social media data , especially as we consider the future of market research. 'Facebook’s Year in Review feature is back for 2013. Not so much  their year in review, but your’s – the feature brings together your most important ‘moments’ on Facebook in 2013. The photos and status updates that attracted the most comments, the friends you interacted with most collected together in one space to tell the story of your year. What Facebook is offering us is very different. For you. For your friends.
  • TWITIP  |  THURSDAY, MARCH 4, 2010
    [Marketing] Are You Obligated to Follow Back?
    March 4, 2010 Anita Nelson @ModelSupplies You are not obligated to follow anyone on Twitter, however from a marketing standpoint, it is just good business. did look at your account, though, Nick, and it appears as if you are only tweeting links to your blog posts, or marketing. March 5, 2010 Bloginstall @bloginstall Hmm… what a great marketing tactic! Shelly Kramer @shellykramer [link] March 5, 2010 Judy Adler @giftofmoney You are not obligated to follow him back, but it seems to me like good marketing sense to do so. Here’s what happened. > PS. WoW!!!
  • ARI HERZOG  |  TUESDAY, DECEMBER 28, 2010
    [Marketing] Thank You for the Memories in 2010
    Melbourne Marketing (20). ann@stock market … (1). email marketing (1). Justin@JDM Marketing (1). PR i Marketing Ag… (1). Tom @ marketing tips (1). AriWriter remains here, in the same place it’s been since 2007, focusing on strategies and tips on social media marketing. To everyone who visited, subscribed, read, shared, commented, and otherwise enjoyed the content of AriWriter over the past 12 months, I thank you. Thank you for visiting my articles. Thank you for subscribing. Thank you for reading. Thank you for commenting.
  • COLLECTIVE THOUGHTS  |  THURSDAY, DECEMBER 29, 2011
    [Marketing] New Site Changes Online Auctioning
    The site allows you to buy rewards points in order to place bids on expensive items that you aim to win for well under market value. A new auction site launched last week called, YouNeverLose. So far the business is living up to its name. What makes this particular online auction so different is that they give you your money back. Once you buy the rewards package you are guaranteed to get your money back in the form of a gift card. When I first heard this I was skeptical, I thought I would get 25 bucks back on some gift card to the piggly wiggly, but I was wrong.
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, JUNE 19, 2011
    [Marketing] Link Building In 2011
    Veteran Internet marketer Debra Mastaler has an interesting post on how to obtain new links, a process she calls “link marketing&# instead of link building, for your website today. If you look at the list, it’s really nothing new. In fact, she tells you as much before she dives in. But there was one thing that caught my eye about her list. If you use directories in your linking efforts, replace the word “directory” with “document sharing site” and search on your keywords to find new submission sources. Therefore, their algorithms are behind the curve.
  • DANNY WHATMOUGH  |  FRIDAY, JUNE 6, 2014
    [Marketing] Facebook responds to the organic reach issue
    'As you will no doubt know already , marketers are up in arms because of reductions in organic reach on Facebook. The social media giant took time out yesterday to respond to marketer concerns in a post published on the Facebook blog. There really isn’t anything particularly surprising in the post. The gist of it runs something like this: Users are our number one focus. There’s too much content and too much competition. Organic reach has declined because we need to improve the user experience. We aren’t just doing this to make money from businesses. social medi
  • WEB METRICS GURU  |  TUESDAY, JULY 24, 2012
    [Marketing] Radian6 Big Data
    Caveat , maybe the vendors, such as Radian6, Sysomos, at el, are also contending with the marketing of their platforms to people who were expecting streamlined solutions, and haven’t been able to take their own data and questions and match it up with the platform can provide – again, not necessarily the fault of the platform, but still, the platforms get blamed. It’s been about a week since the Radian6 Big Data  announcement (is that the right words to use?) and this is what it looks like on the Insights Panel (see below). That’s my guess. Solariat Press Release.
  • WEB METRICS GURU  |  SUNDAY, MAY 6, 2012
    [Marketing] Upcoming Sentiment Analysis Symposium & Web Journal – May 2nd -6th, 2012
    think the closed loop aspect of HubSpot makes it an appealing choice for marketers that want to have, more or less, one solution that does everything. However, as I pointed out in my recent article at Search Engine Watch, and here, HubSpot is now vulnerable to Google’s own desire to own the entire marketing suite, and is on a collision course with HubSpot, it’s only a matter of time, till Google takes this over, as well. Upcoming Events. Just want to mention that I’ll be at the Sentiment Analysis Symposium this Tuesday, all day, and blogging/tweeting from it.
  • SOCIALNOMICS  |  MONDAY, JULY 11, 2011
    [Marketing] Why It Is Too Early For Businesses To Join Google+
    As the Director of Marketing and a social media nerd, I am having to sit on my hands to stop myself from creating a Google+ account for GiveForward. Google+ has launched to much excitement, and few are as pumped about it as businesses and nonprofits. Finally, they can be a part of the social media wave rather than catching up to their customers. But is it too early? say yes, and trust me it is not easy to say that. But as someone who has dealt with the ups and downs of running a business’s social media, I can tell you now, patience is a virtue.
  • CONVINCE & CONVERT  |  TUESDAY, MAY 11, 2010
    [Marketing] 4 Steps to Drive Sales with a Social FAQ | Blogging and Content.
    And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers. Now you’re combining content with marketing, social media with customer service. Yes, your prospective customers are confused and uncertain. After all, why would they even be coming to your Web site unless they had questions about your product or service? To be entertained? think not. How does zero clicks sound? Social media makes it possible. Here’s how it works: 1.
  • SOCIALNOMICS  |  FRIDAY, NOVEMBER 16, 2012
    [Marketing] The pros and cons of buying Twitter followers
    The practice, considered by some as unethical, is not a replacement for the conventional marketing efforts needed to build any successful venture, but is definitely rising in popularity(especially amongst startups), and can be considered as one of the many tools at your disposition to build a marketing strategy for your business. The concept of buying popularity online might seem like a new one to some, but it has been around for as long as the social media trend itself. Similar claims were also lobbed at Newt Gingrich and President Obama.
  • GEOFF LIVINGSTON  |  THURSDAY, MAY 5, 2011
    [Marketing] No One “Consumes” Social Media
    Ever notice the phrase “consumes social media&# or a variant of that in market research and social media wonk discourse ? Image by ugod. Of course, media consumption as an idea matches our consumer economy, but the idea is a bit off. Think about it, no one “consumes&# social media. No one goes home and says, “I think I’ll consume Facebook for three hours.&# “How about some Disqus or Quora at dinner, this is boring.&# Or, “Can I have some Flickr for that blog?&#. Dominance in media form is passing. Just a movie? Or just a mobile check in?
  • SOCIAL WAYNE  |  SUNDAY, SEPTEMBER 5, 2010
    [Marketing] Samsung Galaxy Tab commercial makes iPad owners drool. Battle of the tablet commercials
    Note I didn’t’ say it was an iPad Killer as I don’t believe any future tablet will be an iPad killer as the iPad has way to much of a market share along with the thousands of apps via Apple’s App store. Samsung recognizes the tremendous growth potential in this newly created market and we believe that the Samsung GALAXY Tab brings a unique and open proposition to market. The Samsung GALAXY Tab is pushing the market in new directions and Samsung believes this is only the beginning of its innovations as pioneers in smart media devices.”. The iPad is here to stay.
  • DIVA MARKETING BLOG  |  THURSDAY, JULY 4, 2013
    [Marketing] Fourth of July @ Your Own Pace
    Diva Marketing Collection of Fourth of July Posts Lessons From The Peachtree Road Race - 2009   Twisted Recipes - 2010   Live The Life of Your Choice - 2011 'In my adopted home town of Atlanta, Happy Fourth of July begins with people waking before dawn. Well.not so much for me or Max but for many of my friends who run, jog, walk and sometimes skip (well someone must skip!) down Main Street in Atlanta to participate in the Peachtree Road Race. For the awe inspiring 88 year old Betty Lindberg  this year marks her 24th Peachtree Road Race. Toss of a pink boa to you Betty!
  • WAXING UNLYRICAL  |  THURSDAY, APRIL 12, 2012
    [Marketing] How I’m Building My Press Distribution List
    I don’t have a background in public relations, but my current position as the marketing communications manager at TouchSystems requires some PR skills. Erin Feldman  is the marketing communications manager at  TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog,  Write Right  (so write right, don’t make her use her red pen). One of the primary aims of my position is to increase the company’s brand recognition and presence. It’s common courtesy and decency.
  • LOUIS GRAY  |  SUNDAY, JANUARY 16, 2011
    [Marketing] A Cloud-Centric Web Makes Device & OS Switching Easier
    Switching between phones was even easier, as on Android, I was able to redownload all my paid apps from the Android market, free of charge. There is a tug of war going on in your mobile devices and your desktop OS - between the world of apps and that of cloud-based Web services. The applications, usually designed and optimized for your particular environment, serve as familiar tools for you, and improve your productivity, bring you news, enabling you to do new things or they may simply entertain you. Clearly, I have more cutting to do.
  • BILL HARTZER  |  THURSDAY, JUNE 16, 2011
    [Marketing] Google to Encourage Americans to Get Online
    But in some cases, Google has combined certain markets, such as the “Carolinas&# and “Dakotas&#. As you may or may not know, I usually monitor the domain name purchases of some of the major online retailers and web properties. Certain domain name purchases catch my eye, and I try to post about it when something noteworthy is in the works. Usually, when someone has plans for something, they will purchase the domain name related to the new product or service–and companies planning big campaigns or products and services are no different. GetOnlineAlabama.com. Tweet This!
  • TWIST IMAGE  |  SATURDAY, DECEMBER 22, 2012
    [Marketing] Six Links Worthy Of Your Attention #131
    Everything Is Marketing: How Growth Hackers Redefine The Game - Fast Company. Marketing is not just advertising and, because of the nature of digital, great ideas can come from coders too. This Fast Company article looks at people they call, 'Growth Hackers' - a hybrid of marketers and coders who are simply leveraging the tools and technology to get more people to use their products. It's a gem of a read and validates just how much marketing continues to evolve. "It took me a while to get around to watching this. " (Alistair for Hugh). Here is that ebook.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, APRIL 24, 2013
    [Marketing] 4 Outdated SEO Ideas
    In today’s search engine marketing climate, social media is every bit as important as organic SEO. 'The Web changes. So does SEO. In fact, SEO is not the same today as it was 10 or 15 years ago. Below are 4 distinct SEO ideas that are no longer valid, yet I hear people talking about them all the time as if they are still good and valid ideas. These ideas are as outdated as silent movies. You need meta tags – Not really. The keyword meta tag is no longer necessary. The search engines ignore them. You should too. Sometimes it is, sometimes it isn’t. It might not.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, MARCH 15, 2013
    [Marketing] Offline Retail Analytics Via Smartphone
    An increase in store traffic after a few merchandising or promotional efforts and you’ll know your marketing campaign is working. There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” ” The company’s name is Euclid. think this is a sublime idea. Euclid collects data for retail businesses using smartphone technology to track consumer movement. The incredible thing about that is it allows retail store owners an opportunity to use actionable data that, before now, they haven’t had access to.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, SEPTEMBER 7, 2012
    [Marketing] Is Bing The Best Search Engine?
    But if it’s true and Bing’s results are better, does that mean online marketers should change their focus from Google to Bing? Bing keeps trying to convince, by one way or another, that its search results are better than Google’s. They’ve tried just about everything they can think of. But they have one more card to play (or maybe not), and they’re playing it pretty heavy right now. This is probably the best idea that Bing could come up — a blind search engine test. Well, there is. It’s called Bing It On. However, I do expect Google to retaliate.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, NOVEMBER 3, 2011
    [Marketing] A Quick Glance At SEO Ranking Factors
    Search engine marketing professionals love to talk about ranking factors. Sometimes they get a little too deep in the weeds. But I like what Danny Sullivan has done at Search Engine Land in creating The Periodic Table of SEO Ranking Factors. like that he kept is simple and that he made it visual. That’s a big leap forward in terms of learning SEO for someone new to the game. Let’s highlight a few things. In terms of HTML, title tags are the most important ranking factor. And for site architecture, making your site crawlable is extremely important.
  • MINDJUMPERS  |  TUESDAY, SEPTEMBER 20, 2011
    [Marketing] How Lacta Created Engagement With a Simple, Yet an Effective Campaign
    64 Inspiring Facebook Marketing Techniques [infographic]. Tweet. Lacta Chocolate, one of the favourite brands of milk chocolates from Greece, did a great and actually, a simple campaign to promote their brand. What I found really cool about this campaign was the fact that it was not complicated and went really well with the image of the brand. The brand communication was usually designed on romance with advertisements focusing on people in love and comparing it to Lacta’s sweetness. People were comparing their loved ones to sweetness of Lacta. The campaign. Result.
  • SPIN SUCKS  |  WEDNESDAY, DECEMBER 29, 2010
    [Marketing] How a Social Media Release Can Help Spread Your Story
    is a logistical and planning specialist, providing a wealth of experience in media services, promotion, marketing, audio-visual production, and distribution, as well as event and corporate strategic planning and implementation strategies. Guest post by Andy Donovan , founder and president of Donovan Group Inc. and a proud Canadian. consider myself a bit of a story teller. And conversely, I enjoy other story tellers. With the advances in technology now available to us, being able to tell a story has never been easier, or more challenging to sift through the amount of noise online.
  • SOCIAL EMAIL MARKETING  |  TUESDAY, JUNE 15, 2010
    [Marketing] Evolutions in lead generation and nurturing in an age of social.
  • KIKOLANI  |  TUESDAY, DECEMBER 6, 2011
    [Marketing] Writing Around the Web – Keyword Research, Google+, and Google Analytics
    How to Find Out Which Online Marketing Strategy Drives the Best Traffic – Learn how to use Google Analytics Advanced Segements to view different groups of referral traffic – traffic from social media, article marketing, link building, directories, local search, guest posts, and so on to determine the most effective online marketing strategy for your website. Search Engine Marketing vs. Social Media Marketing: The Showdown – How search engine marketing beats social media (and vice versa) and why you should be investing into both. Analytics.
  • WRITTENT BLOG  |  MONDAY, OCTOBER 28, 2013
    [Marketing] 10 Unexpected Places to Find Business Blogging Inspiration
    If you’re struggling to come up with a creative way to recast your marketing automation software product, a battle against zombies may be the perfect analogy to get you feeling creative again and increase your chances of gaining meteoric social shares. Metrics expert Dan Wilkerson uses this resource to find concepts to tie into his content marketing for instant and total appeal. Stephen Streich of Eloqua believes that Reddit is something of an untapped resource for marketers, due to the fact that many memes and concepts gain discussion first in the “subreddit” forums.
  • MINDJUMPERS  |  TUESDAY, SEPTEMBER 11, 2012
    [Marketing] Case of Creative Crowdsourcing: Let Your Fans Guide Your Brand
    They want to have their hand in where a brand goes, what a flavor is for a brand, what direction it goes, they want to have a say” – according to the Chief Marketing Officer of Frito-Lay North America, Anindita Mukherjee. The decision to renew the same campaign in a different market is explained by Salman Amin , Executive Vice President Sales and Marketing, PepsiCo: “Judging from the success of these contests worldwide, we feel confident that the response will be incredibly enthusiastic here in the U.S. “Today consumers want to have their voices heard.
  • JEFF KORHAN  |  MONDAY, AUGUST 2, 2010
    [Marketing] Beta Your Small Business Innovations
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « High School Reunions - The Ultimate Social Meet-Up | Main | Lighten Up Your Social Media Life » August 02, 2010 Beta Your Small Business Innovations One of the trends that has emerged in recent years is the concept of beta testing new product and service developments before they are ready for prime time.  The idea is to get to market quickly, and then let the members of your community tell you how to bring everything to its best completion. 
  • JEFF KORHAN  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Marketing] How Blogging Enhances Your Sales Presentations - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Marketing with New Media in Mind | Main | How Often Should I Blog?  Expand your view of blogging and you will find it invaluable for enhancing your marketing and selling.  Expand your view of blogging and you will find it invaluable for enhancing your marketing and selling. » September 08, 2010 How Blogging Enhances Your Sales Presentations Most people probably think of blogging as writing.
  • KIKOLANI  |  FRIDAY, OCTOBER 8, 2010
    [Marketing] Fetching Friday – Resources Mashup & Less Than a Week to Blog World
    10 proven blog marketing tactics you can use today – design, categories, timeliness, connections, and more. quick tips for developing a Facebook marketing strategy – competing with search engines, community pages, and more. 12 video demo tour of the Ontolo Link Building Toolset – a toolset which sets out to automate some parts of the link building process, quickly connect you with the most important websites in your market, and more. Making Money Online / Marketing / Reputation. The Resources Mashup. Blogging / Writing. Facebook. Find out! Find out!
  • GEOFF LIVINGSTON  |  TUESDAY, JANUARY 25, 2011
    [Marketing] The Age of the Sycophant
    Instead of dialogue, we have “ social propaganda &# designed to convince the sycophant to buy products, subscribe to questionable services, market their heroes trying to build businesses, and in the worst cases, defend offended parties via the flash mob. less a year to blog about ideas that indirectly support someone else’s market stature, and have no clear path to develop their own blog topics and thinking. Examples like this content marketing pyramid can be found throughout the social web. Sycophant – A self-seeking, servile flatterer; fawning parasite.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JULY 29, 2010
    [Marketing] From the Outside, Looking In: Perceptions On Work and Gen-Y
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 They believe they understand us through their perspective. Unported License.
  • KIKOLANI  |  MONDAY, DECEMBER 10, 2012
    [Marketing] How to Get 40,000 Readers Without Guest Blogging
    Not only that, this new blog isn’t about marketing, blogging, or making money online! As an example: I did an interview with Rafal Tomal (lead Copyblogger designer) & Alex Mangini (owner of Kolakube) for my marketing blog Sparring Mind. This is a guest post by Gregory Ciotti. “It can’t be!” ” Ah, but it’s true! Refreshing, isn’t it? Only a few months ago, I started my recent project, an electronic music blog by the name of Sophistefunk. And I did it without a single guest post about this blog! But how? Almost. Then it hit me. Bloggin
  • FIREBELLY  |  WEDNESDAY, AUGUST 24, 2011
    [Marketing] Starbucks launches city vs. city coffee competition
    Starbucks is known in the industry for fantastic localized marketing. This contest brings Starbucks back to localized marketing in a mass-marketing way. This information is how localized marketing succeeds and will likely lead to additional city-specific rewards in the future. In my world, it isn’t officially the fall season until I have a Pumpkin Spice Latte from Starbucks in my hand. know I’m not alone. Today, Starbucks launched a nation-wide competition on Facebook. The contest ends Friday. There is a new challenge each day. Tell me your thoughts.
  • BRASS TACK THINKING  |  THURSDAY, SEPTEMBER 27, 2012
    [Marketing] How To Get Tapped For The Projects You Want
    Which means when someone needs an authority on incredible content marketing, they call Ann Handley or C.C. I’ve been asked a version of the same question several times in the last few months. Essentially, it boils down to this: “How do I get recognized as an authority and have people want to work with me on projects or ideas that make me excited?” Focus. You cannot — I repeat, cannot — get approached for awesome things until someone really understands what you do and stand for. work in social business strategy and organizational change. Chapman , not me.
  • PAMORAMA  |  TUESDAY, JANUARY 5, 2010
    [Marketing] Pepsi Sidelines Super Bowl Ads, Opts for Social Media Push
    pamorama marketing, life, social media Home About Bookshelf Links Contact Pepsi Sidelines Super Bowl Ads, Opts for Social Media Push by Pam Dyer on January 5, 2010 Share Are you like me? The Internet is changing the advertising market Pepsi’s decision to abandon the Super Bowl, once regarded as a can’t-miss showcase for major brands, underscores how the Internet is transforming marketing by providing companies with cheaper ways to communicate their messages to consumers. Do you enjoy NFL football? Pepsi is historically a prodigious broadcast advertiser.
  • GEOFF LIVINGSTON  |  FRIDAY, JUNE 21, 2013
    [Marketing] Want Success? Then Work Hard!
    That choice also causes me to be somewhat less sympathetic toward authors that complain about the difficulties of writing and marketing books. 'Image by JD Hancock. Last week I spoke at the All Sports United Summit at NCAA headquarters in Indianapolis. It was a great time, and I got to meet several current and former athletes who have built foundations to better their communities. Smoking cigars and talking with NFL players and Olympians was an eye opening experience. We were very, very similar in our approaches toward work. Professions Professions aside, we were all type As. Period.
  • BRASS TACK THINKING  |  SUNDAY, JUNE 6, 2010
    [Marketing] Welcome to Brass Tack Thinking.
    Good thing we both thrive under pressure… [link] jaybaer I always knew what we needed in the smart marketing space was a little T & A. just got back from a conference where, along with industry influencers in my niche, I met some awesome marketers and tossed around cool ideas. plan to blog more about PR and marketing for my niche as a result, and reading this (Amber — Tamsen “reads&# an awful lot like you!) You want to make things happen. You need to make things happen. It’s part of who you are—maybe even at the core of it. It surrounds you. Follows
  • BRASS TACK THINKING  |  TUESDAY, JUNE 8, 2010
    [Marketing] Welcome to Brass Tack Thinking
    Good thing we both thrive under pressure… [link] jaybaer I always knew what we needed in the smart marketing space was a little T & A. just got back from a conference where, along with industry influencers in my niche, I met some awesome marketers and tossed around cool ideas. plan to blog more about PR and marketing for my niche as a result, and reading this (Amber — Tamsen “reads&# an awful lot like you!) You want to make things happen. You need to make things happen. It’s part of who you are—maybe even at the core of it. It surrounds you. Follows
  • KIKOLANI  |  FRIDAY, SEPTEMBER 7, 2012
    [Marketing] Fetching Friday – Resources Mashup & Yosemite
    15 Epic Marketing Fails [FUNNY] – So to follow up on our last “bad marketing” post, I’m going to expose a few classic faux pas as a warning to be extra careful when you put an ad out to the world. 25 Quick Social Media Tricks And Ideas For Bloggers – A lot of people are now admitting – however begrudgingly – the effectiveness of using Facebook, Twitter, or LinkedIn for online marketing and SEO purposes. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Freelancing.
  • CONVERSTATIONS  |  MONDAY, AUGUST 30, 2010
    [Marketing] Brain Stew 08/30: Conversations & Gleanings
    Personal pronouns are important in doing "market research" in the social media space. I've been having several discussions over the past few weeks about Affiliate Marketing and JV opportunities. Occasionally, I have conversations over coffee (guess where) that prick my brain to overdrive. These bits are gleanings and take-aways, ideas and wonderings from these talks. Keywords may be less important than "key phrases" that include these pronouns. Search Once & Subscribe: Use Personal Pronouns  . There is a science to this stuff though help is available. Portland?
  • SOCIAL WAYNE  |  FRIDAY, FEBRUARY 10, 2012
    [Marketing] Day 10: People of color impacting the social web – Melinda F. Emerson – #29DaysofDiversity
    She is an author, speaker and small business coach whose areas of expertise include small business start-up, business development and social media marketing. As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human. Each post will include a picture, bio, two links from the selected person and this paragraph. Emerson. Melinda F.
  • THE WAY OF THE WEB  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] Augmented Reality needs to jump the shark
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Jumping the Shark defined ).
  • SOSHABLE  |  SUNDAY, JUNE 14, 2009
    [Marketing] Twitter and Blogging, Tips and Tools
    If your intentions are strictly marketing or sales oriented, you might want to avoid going straight into the pitch immediately.  Blast. “Every blog should have its own Twitter account.&#. Slow down.  If EVERY blog had a Twitter account, the site would be “over capacity&# constantly.  Some web hosts claim 99.99% uptime.  Twitter would be at 99.99% downtime considering there’s more blogs on the Internet than atoms in the known universe. Hopefully, this blog doesn’t fall into any of those categories other than the occasional bacon post.  Final step: tweet.  Weird?
  • ENGAGING BRAND  |  SUNDAY, MARCH 28, 2010
    [Marketing] Are you emotional enough?
    Ed Hardy Shirts on Show 300 - Facebook Marketing spyseo on Show 300 - Facebook Marketing Small Business Answering service on Putting the Wow into Customer Service Small Business Answering service on Customer Service and the Fred Factor Krishna De on Show 300 - Facebook Marketing LOGO DESIGN on Whats Missing in Your Logo? Show 301 - How Risky is Risk Show 300 - Facebook Marketing Show 299 - The 24 Hour Customer Do we need a new style of citizenship? Main | Hasnt communication always been two way?? » Are you emotional enough? selling emotion Be emotional.by
  • NOWSOURCING  |  SUNDAY, JUNE 22, 2014
    [Marketing] Facebook Starts To Get More Tougher & Mercenary With Their Ad Revenue Model
    This means that if a company does not have the marketing budget to strike out on their own, then Facebook is effectively holding that company – and the company’s future – hostage. Either pay Facebook what they are demanding, or leave the site and try to market on their own. Suddenly I have to come up with a marketing budget to tell my 56 fans everything my dog does? But companies looking to aggressively market a product may like the bigger, more prominent ad space. 'It seems that the good days are over at Facebook. You fell for it!”
  • TECHIPEDIA: TAMAR WEINBERG  |  WEDNESDAY, JANUARY 23, 2008
    [Marketing] Blogging: Social Media is Not Only About Social Media Sites
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing > Blogging: Social Media is Not Only About Social Media Sites Blogging: Social Media is Not Only About Social Media Sites by Tamar Weinberg on January 23, 2008 Share Often, I hear from people who complain that social media doesn’t do anything for their “marketing&# efforts. In any marketing campaign, the more you see the product, the more likely you are to be influenced by it, even if you don’t want to be. You market, by not marketing.
  • SOCIAL MEDIA MARKETING  |  MONDAY, SEPTEMBER 19, 2011
    [Marketing] Speakin' Like Them
    First uttered some 2,000 years ago, it is a quote that today is even more important for marketers and communicators to keep in mind as we think about what we're trying to accomplish. "If you wish to persuade me, you my think my thoughts, feel my feelings and speak my words." - Cicero I've previously cited this quote by Cicero as one that demonstrates the timelessness and universality of human nature. The website blossomed, followed by a more recent foray into Facebook , and here we are today. And today there are a number of individuals and sites who like to play along. Here be t' link.
  • LOUIS GRAY  |  THURSDAY, MAY 19, 2011
    [Marketing] Linktamer: Coming Soon to Find Your Best News Links
    Disclosures: As noted often, I am vice president of marketing at my6sense, focused on personalization of news and social streams, much like Linktamer's future mission could be. While we're on the topic of personalization and filters. there's a new project called Linktamer currently under construction that looks like it could be a Web-based tool to find the most interesting stories from your feeds based on your interests, relying heavily on your direct feedback to stories, and the tags describing them. Looking forward to seeing this one develop. RSS Relevance Linktamer
  • LOUIS GRAY  |  FRIDAY, SEPTEMBER 24, 2010
    [Marketing] iSites Creates Simple Mobile Apps for Individuals, Brands
    iSites bills itself as being able to design once and publish on multiple mobile platforms - meaning you can get published on both the iTunes Store and the Android Market. At the end of 2009, Mobile Roadie made a big splash at Le Web for the company's do it yourself iPhone application builder. The app, for about $500, could create a customized application for individuals, and has seen strong traction in the entertainment space for artists including Taylor Swift and Madonna. It's also the platform used for iPhone apps featuring Chris Brogan and Brian Solis.
  • JEFF KORHAN  |  TUESDAY, MAY 3, 2011
    [Marketing] How To Be the Solution To the Right Problems
    This is the objective of content marketing - educating your community. When seeking to differentiate their businesses, most companies focus on what they believe they do better than their competition - which is exactly what the competition is doing. This leaves the prospect confused - and a confused buyer will say no - to both companies. The Right Problems Are Invisible . You can be very effective at differentiating your business by being the best at helping your customers understand problems they don't know they have. Where should you look for these problems? . So do you.
  • VIPER CHILL  |  THURSDAY, MARCH 11, 2010
    [Marketing] How I Helped Make a Bland Blog an Overnight Success
    For example, any article here tells you that I write about internet marketing. Reply Jonny | thelifething.com says: March 20, 2010 at 7:12 am Yo Glen, marketing guru and all. use to ask my wife to help me with editing part, but now shes got her own blog and spends her time marketing it and working to make hers better. Home What the F ? Cloud Living Say "Hi!" One of my best friends, Diggy, was implementing all of the traffic methods I recommend to grow a blog and was seeing results, but not the kind of results he really deserved for his efforts. Everybody has a great story.
  • KIKOLANI  |  TUESDAY, OCTOBER 18, 2011
    [Marketing] 9 Questions with Sean Platt of Ghostwriter Dad
    Much of what we’ve learned as content marketers over the last few years is helping us build our strategy now, then quickly evolve it as we go. What role does social media play in your marketing strategy? Yet, our five titles were in four different markets, meaning we might as well have had one. Writing a series simplified the funnel and our marketing. We wanted to get 5-6 titles in the same market on Kindle, before Christmas, so we could capitalize on the roaring trend and pending price drop. Hi Kristi! it’s great to be here! Thanks for having me.
  • CONVINCE & CONVERT  |  TUESDAY, JUNE 22, 2010
    [Marketing] Why You're the Key to Social Media Success
    Unlike every other form of marketing and communication ever devised, you can’t treat social media like taking medicine – something that you do when you have to, and only because someone told you so. It is important that, as marketers and business-owners, we know what business we are in and we are in the communications business. If communication is most effective in a press release, so be it, but if it is most effective via social media tools, that should be just as viable an option to a marketing or PR department. The biggest obstacle is corporate culture.
  • ENGAGE  |  FRIDAY, JUNE 3, 2011
    [Marketing] 7 Steps to Dealing with Information Overload
    He says “(t)his has precious little to do with social media marketing, but everything to do with human business.&# B e honest: How many tabs do you have open in your browser right now? And And how many times will you stop to check your email, IMs or Twitter while reading this post? There are too many links to click, blogs to subscribe to, Tweets to Retweet, books to read, and oh yeah, work to do. So how do we do it all? How do we keep up? We don’t. We We can’t. We We won’t. So what should we do? Focus. Easier said than done, of course. Their advice? Be picky.
  • KIKOLANI  |  THURSDAY, MARCH 24, 2011
    [Marketing] Fetching Friday – Resources Mashup & Red Pandas
    Making Money Online / Marketing / Online Business. The only inbound marketing guide you will ever need – how Hubspot generates leads for their software, including their top three lead generation sources. The keys to content marketing improving search rankings – it’s not just the content, but these two important elements that will lead to content benefiting your SEO efforts. tips and marketing strategies for the new Facebook fan pages – learn how the new Facebook changes can help you get more likes and engagement for your Facebook fan page.
  • CONVERSTATIONS  |  TUESDAY, APRIL 22, 2014
    [Marketing] Pulling the Thread Together
    You might work with the front-end (with customers), the back-end (administrative), the public (marketing, networking), and the private (human resources, vendors) – all in the same day, maybe in the same hour. 'If you’re like a lot of small business owners, you wear many hats – and sometimes, all the hats. Maybe you’re good at delegating or outsourcing, adept at balancing and managing your time. Whether the list is never done or you stay on top by picking just one , putting things together so they fit is a talent that often comes with experience. Small Business
  • TWIST IMAGE  |  WEDNESDAY, DECEMBER 22, 2010
    [Marketing] The Social Element Is Everywhere
    Figuring out your online and digital marketing strategy going forward is critical. digital marketing strategy. There's a saying that likes to dance around the Internet. It goes something like this: "all media is social media." " That's not entirely true. Media (or anything) only becomes social when there is an opportunity for those who are consuming it to react back at it with some kind of interaction. You can still use the Internet (or even the telephone) as a broadcasting channel. What does that really mean? Always remember. What does that really mean? brand.
  • TWIST IMAGE  |  THURSDAY, MAY 29, 2014
    [Marketing] How To Be A Recognized Authority
    would never call myself a "rock star," but my bio has this line it: " Marketing Magazine dubbed him the ''Rock Star of Digital Marketing'' and called him, ''one of North America''s leading digital visionaries.''" digital marketing. marketing magazine. 'Do you define yourself as an authority in your industry? Does it really even bear repeating that if you''re the only one who is recognizing yourself as an authority that you may, in fact, not actually be one? We see it all of the time. cringe. Not just for you. but for me as well. Maybe it''s me.
  • ARI HERZOG  |  TUESDAY, NOVEMBER 26, 2013
    [Marketing] 3 Videos Inspire You to Do Anything
    Each video is about marketing and imagination. 'If you agree that feeling content is more important than consuming content, I encourage you to watch these three videos. Each requires you to consume what is shown but there is no noise. It’s all signal. You will feel refreshed and inspired to improve yourself. Most of all, you will smile. Guaranteed. Now, take a deep breath and go make the world a better place. Thanks for reading. If you were inspired, please add a comment and sign up to receive blog posts by email. Productivity video
  • BRASS TACK THINKING  |  TUESDAY, MAY 8, 2012
    [Marketing] When To Go Ahead And Have Your Brain Picked
    In the modern world of content marketing, we talk a great deal about the value of “giving it away” and “being helpful” in order to have people tap you for deeper and more custom insights that you can then charge for, either through a product or services. Okay, professionals. We get it. No one really likes to work for free. And yes, it’s really important to set boundaries for yourself and for your business so that you don’t undervalue the work that you do, or undermine the qualifications you have as a professional. Not in a sustainable sense, no.
  • TWIST IMAGE  |  WEDNESDAY, JANUARY 18, 2012
    [Marketing] The Size Of The Boat. The Motion Of The Ocean.
    Of course they should (and brands did that when Leo Burnett wasn't the Leo Burnett we all know and respect), but as the world gets more complex and more fragmented (in terms of media and marketing options), we're going to see things change. Traditional agencies are already bulking up on their digital capabilities and the digital marketing agencies that have scaled will probably be pulling some of the more traditional folks over to their side to bulk up as well. digital marketing. marketing agency. Does size matter? Get your mind out of the gutter. Are you a titan?
  • BARE FEET STUDIOS  |  THURSDAY, AUGUST 6, 2009
    [Marketing] Twitter, Facebook, Denial of Service Attacks
    Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Branding , Tech Tools > Twitter, Facebook, Denial of Service Attacks Twitter, Facebook, Denial of Service Attacks by Roxanne Darling on August 6, 2009 Twitter and Facebook were down some today due to “ Denial of Service &# (DoS) attacks. Here’s some information on what they are, how they occur, and what you can do as a netizen to help prevent them ! Hawai?i
  • NOWSOURCING  |  WEDNESDAY, NOVEMBER 28, 2012
    [Marketing] Cradlepoint Router: The Clutch Hitter of Office Broadband
    Over 250 Million people covered, 440+ markets commercially launch since Dec 2010, & more coming. Earlier this year, we were in a bit of a predicament: we had one broadband provider that wasn’t giving us the bandwidth we needed as a heavy design oriented company (pushing art files up and down the line is a huge Internet hog), so we looked at T1 alternatives. While a T1 might be great for office users that do light Internet tasks and you feel good about the dedicated connection, it wasn’t working for us from a bandwidth perspective. And they came through in the clutch.
  • NOWSOURCING  |  THURSDAY, AUGUST 30, 2012
    [Marketing] This Week in Infographics: It Pays to be Smart
    The app market is growing, and everyone seems to want to get a piece of the pie, however, it can be difficult to figure out the best way to monetize an app. This week we have quite a few infographics for you. Most of them have to do with being smart, hence the title. Well, not so much about being smart, but making the right decisions. The first infographic breaks down the DNA of a successful book. There are three categories of a book that are important for it to become successful: content, genres and readers. Next up we look at the top restaurants in social media. Presented by Hiptype.
  • GEOFF LIVINGSTON  |  THURSDAY, SEPTEMBER 1, 2011
    [Marketing] The Post Social Media Revolution Era Begins?
    That’s not to belittle the innovation that these tools have brought to the market. Image by Vagawi. It’s 2011, social media is not new, and for all intents and purposes, there are no new form factors, just better versions. Innovation in the space revolves around better form factors and features. This can be likened to innovation in established sectors, like better DSLR cameras for consumers. Point being, we’ve entered the post social media revolution era. This is the era when the dust settles. Consider that the greatest innovations and progress this year in U.S.
  • JEFF KORHAN  |  FRIDAY, APRIL 23, 2010
    [Marketing] How to Say Thank You with Social Media - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « How to Brand Your Social Media Value | Main | Facebook LIKE is Like an Open Book » April 22, 2010 How to Say Thank You with Social Media This has been an exceptional week for me and my family.    If you are pounding out your marketing message with mostly silence in return, then you probably need to work on your engagement. These occurrences are not linear events.    Everything is interconnected.    It all matters.
  • JEFF KORHAN  |  TUESDAY, JULY 27, 2010
    [Marketing] Social Engagement Works - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Social Media Emotions | Main | High School Reunions - The Ultimate Social Meet-Up » July 27, 2010 Social Engagement Works We all know that engagement is the key to success with social media.    Now consider translating that to your work off of the social networks. This year I selected three words as reminders for driving my business.    These three words are:  Strong, People, and Energy.   Why?    Why? 
  • TWITIP  |  MONDAY, JANUARY 11, 2010
    [Marketing] Big Business: Don't lose out to small businesses on Twitter
    Marketing Benefits of Running a Social Business Open Letter to Business Owners Worldwide: The Time to Embrace Twitter is NOW! Small businesses have gained online advantage with their small size flexibility giving them the confidence to stand out for their brand and engage with their audience. It’s key to online success for all business sizes that the “social&# element of social media and twitter is really appreciated. Both the smaller, and large businesses which do well in social media are those who embrace with open arms the opportunities it gives.
  • GAURAVONOMICS  |  TUESDAY, JULY 5, 2011
    [Marketing] On Social Media Experts Being Clowns Etc.
    It’s interesting that just as the early majority of client- and agency-side marketers are beginning to embrace social media, I’m hearing this sentiment more and more. Recently, Surekha Pillai channeled Gary Vaynerchuck in her DNA column and wondered if social media experts are clowns: The industry also needs champions. see two sets of people on the social media scenario in India. There is a huge chasm in the middle where ignorance and humour thrive. So, we need new words to talk about social and new ways to think about social. Perhaps, we need to start with why.
  • SOCIALNOMICS  |  TUESDAY, JUNE 3, 2014
    [Marketing] Instagram Video Ads Will Soon Play on a Smartphone Near You
    According to Instagram director of marketing Jim Squires, only 15 advertisers have approval to display images on his company’s platform. Content creators and marketing teams will be challenged to make truly creative and meaningful videos that capture the unique sensibilities of Instagram users. Online marketers should pay close attention to these early examples of video advertising, since they will dramatically change the way we engage with content. By now, you’ve likely been subjected to several quick moments of autoplay footage as you scrolled through your Facebook feed.
  • SOCIALNOMICS  |  MONDAY, MARCH 31, 2014
    [Marketing] Physical Fitness Industry Working Out with Social Media
    If you can market yourself right, you can find some clients willing to pay big bucks for your time as a personal trainer. And marketing through social media is one of the best ways to do it. By marketing your instruction through social media, you never know who may hire you to come in and teach a group – think schools (kids or teachers), corporate wellness programs, maybe sports teams, or even neighborhood associations. 'Boutique gyms and specialized workout spots are popping up between the big name gyms; the physical fitness industry is hot. For clients.
  • SOCIALNOMICS  |  WEDNESDAY, JANUARY 22, 2014
    [Marketing] Is Facebook Your Company’s Best Social Option?
    'Companies are leaning more and more into the world of social media for their marketing endeavors. Whether it’s a new company trying to get its feet wet, a semi established business working on broadening its customer base, or a successful one reaching out with social media for not only marketing, but also community and public relations, social media is a must have for businesses, and the old standby Facebook should not be overlooked. Same thing goes for business cards, your web page and any other media and marketing about your business. Word of mouth is key.
  • JACOB MORGAN  |  MONDAY, JULY 30, 2012
    [Marketing] Welcome Earl Alikpala to the Chess Media Group Team!
    Earl brings a unique background to the team since he has a degree in biology and is currently finishing up another degree in marketing management with an emphasis in entrepreneurship. We have several new initiatives coming up which Earl is going to be leading for us (I will share these soon) and we anticipate that he will be able to apply his knowledge and experience to multiple facets of the company ranging from marketing to strategic planning to client services. Connie and I are very pleased to welcome Earl Alikpala to the Chess Media Group team. Welcome to the team!
  • SOCIALFISH  |  MONDAY, JANUARY 13, 2014
    [Marketing] [Artomatic Diaries] Getting started with Twitter branding and follow strategy
    I’ve also decided that the “voice” of Artomatic, since we work with artists and musicians (as opposed to more corporate-sounding lawyers or doctors or marketers – ha), can basically be my voice. 'This is the first (real) post in my ongoing living social media case study. I am part of the volunteer management of Artomatic, an art nonprofit based in DC, and I’d like to share with you the work I am doing as we go along. See more here. ———– First things first, a little scene-setting. It could be every 2 or 3 years. Think about it.
  • TWIST IMAGE  |  WEDNESDAY, NOVEMBER 6, 2013
    [Marketing] What Facebook Knows About Innovation (That Every Brand Should Pay Attention To)
    company of that size with a product that was built for the Web browser pulled a one-eighty and had something very powerful in market within a handful of months. When marketing professionals talk about innovation, they''re quick to look at something new instead of this moment in Facebook''s short history. marketing professionals. 'Blogs posts, articles and books have been written about Facebook and their ability to grow. When people think about the company and their state of innovation, they will often align them with a myriad of Silicon Valley types. That was a big bet.
  • BILL HARTZER  |  SUNDAY, SEPTEMBER 19, 2010
    [Marketing] Keeping Afloat With Search Engine Optimization Trends
    Internet marketing and SEO forums are labeling this “The Death of SEO&# , and all sorts of other outrageous terms, but is it really? Guest Post by Jason Hennessey. Any Search Engine Optimization expert will tell you that search engine optimization (or SEO) is an ever-evolving topic, due to the constant developments in the many search engines’ algorithms – most importantly, Google’s. The latest card that Google has dealt (or at least the one that’s generating the most hype) is called Google Instant. Some of these fundamentals include: Fresh, Quality Content. Speed.
  • TWIST IMAGE  |  SATURDAY, JANUARY 21, 2012
    [Marketing] The Digital Push Pushes On
    This is an incredible shift in the media landscape, especially if you consider that we're only talking about advertising and not overall digital marketing spend (Web development, mobile development, Social Media engagement, etc.). The other interesting factor will be how Facebook expands and develops its marketing and advertising opportunities. Ultimately, it's exciting to see this transition, but even more exciting to be a marketing professional during this time. digital marketing. marketing mix. marketing professional. billion vs. $33.8 billion.
  • JASON YORMARK  |  TUESDAY, OCTOBER 6, 2009
    [Marketing] My 9 Favorite Wordpress Social Media Plugins | jasonyormark.com
    For me, these plug ins serves as the lifeline of my wordpress blog Sonia Trevor Marketing Consultant of Naples Web Hosting Services Judi Says: August 20th, 2010 at 2:49 am Thanks for the post. jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Social Media , Wordpress / My 9 Favorite Wordpress Social Media Plugins | Subcribe via RSS My 9 Favorite WordPress Social Media Plugins October 6th, 2009 Posted in Social Media , Wordpress Tweet Share The WordPress platform never ceases to amaze me. It truly is amazing. A unique design, simple to use, and…well sexy.
  • LAUREL PAPWORTH  |  SUNDAY, MARCH 7, 2010
    [Marketing] Academy Awards: Oscars Social Media
    Lorrin works in marketing for the Academy and is in charge of the Red Carpet bleachers at the Oscars. The Oscars are currently on TV. I’m not watching it – sorry Channel Nine – but I am flicking between the streaming webpage, tweets and other bits an bobs of sites. When I speak and write on the COI of Social Media – the Cost of Inaction – one cost is cultural relevancy. If you are no longer relevant to a whole generation or two, what will happen? Televising the Oscars. mean imagine if the Academy had refused to allow the Oscars to be televised? deMille.
  • THE RELATIONSHIP ECONOMY  |  TUESDAY, JANUARY 7, 2014
    [Marketing] When It Is Obvious To Everyone But You
    They have many success stories but fail to tell those stories with relevant content distributed to target markets because of #2. 'Whether the CEO of a public company or an entrepreneur trying to commercialize an idea there are always barriers to success. The biggest barrier to success is often obvious to others but is often a blind spot to those that need to see it. Barriers are something or someone that obstructs or impedes progress. So what are the obvious barriers that leaders fail to see? The owners and employees work long hours. More on that later… Barriers of The BIG. Get it?
  • TWIST IMAGE  |  TUESDAY, NOVEMBER 1, 2011
    [Marketing] Your Media Is Controlled By A Handful Of Companies (Yes, Even The Internet)
    Digital Marketing professional and venture capitalist, Darren Herman , ran some quick numbers and here's what he uncovered: " the digital media ad spend (search, display, mobile, etc) is controlled by Google , Yahoo , AOL , Facebook , and Microsoft. digital marketing professional. What happened to The Long Tail ? What happens in a world after Here Comes Everybody ? Apparently, not much. We had a dream. There was a hope that the Internet would reshape the media world as we have known it to date. From a content perspective, it's hard to argue that it hasn't. What's trending?
  • FEVER BEE  |  SUNDAY, FEBRUARY 13, 2011
    [Marketing] Uprisings and Communities
    Do you want to do more for existing customers, generate great feedback and reduce your marketing expenditure?  High speed, sudden impact. That's what most companies want. Huge followings within weeks. It's  It's not hard to achieve, in fact, it's becoming quite common. Just do something unusual or something that sparks a strong emotional reaction.    But the impact doesn't last. Once the issue fades, the audience dissipates. That amazing sense of community people in Egypt feel today, will be gone in a few weeks. The difference is huge. 
  • BRASS TACK THINKING  |  TUESDAY, AUGUST 17, 2010
    [Marketing] Small Changes, Big Results
    Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Small Changes, Big Results August 17, 2010 | by Tamsen McMahon View Comments Sometimes an idea is easier to express visually. This is one of those. Update! Our friend Ron Ploof turned this into a movie for us. You can watch the video version here. Thanks, Ron!) Tagged With: big results , change , change management , Self Improvement , small changes Pat Alexander Amber, great post. All so true. Just can't be done. All so true. Thank you!
  • LOUIS GRAY  |  THURSDAY, AUGUST 2, 2012
    [Marketing] All Hands Meetings: Good, Bad and the Ugly
    As those of us left behind muddled through, we gained a new Marketing VP in 2002 , and we survivors recounted the situation. After a few years of this nonsense, and a few Marketing VPs later, I previewed to the latest guy exactly how the quarter's All Hands meeting would go down, with specifics on the CEO's nuances, the sales guys' excuses, the engineers' begging for stock updates, and more. Whether at a startup or a Fortune 500 company, culture and communication with colleagues can have an incredible impact on morale and the bottom line. Our CEO, and the rest of us, were excited.
  • BRASS TACK THINKING  |  THURSDAY, SEPTEMBER 23, 2010
    [Marketing] How Hotel 71 Fixed a Customer Service Snafu and 5 Lessons to Take Home
    Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives How Hotel 71 Fixed a Customer Service Snafu and 5 Lessons to Take Home September 23, 2010 | by Amber Naslund View Comments I had a rather cruddy customer service experience the night before last, and I wasn’t going to blog about it. posted a couple of tweets that night amid my frustration (after contemplating carefully whether I wanted to call out the business itself ). But I was just going to let it be. My stay was fine, all that stuff.
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