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  • TWIST IMAGE  |  MONDAY, MARCH 14, 2011
    [Marketing] How To Be A Social Media Jerk
    " and the response back from the person is, "my name is Local Marketing Guru!" You'll read a whole bunch of different perspectives online about what you should and should not be doing when it comes to Social Media. I'm a big believer in doing what works best for you and ignoring what most of the Digerati think. Seth Godin often says, "your mileage may vary," while Chris Brogan is always smart with his, " you're doing it wrong ," Blog posts. It's a bit of a trick. but it works. Cover your face? How awkward would that be? Show your face. Use a fake name?
  • ENGAGING BRAND  |  MONDAY, NOVEMBER 30, 2009
    [Marketing] 10 Most Listened to Podcasts - The Engaging Brand
    decided to do 2 lists - 1) Most popular shows and 2) Most popular shows produced in 2009 Since the show began Ann Rusnak on Thinking Outside the Clock David Phillips on Social Networking Connie Reece on Conversational Marketing Martin Lindstrom on Sensory Branding Deb Knupp on Developing Relationships In 2009 Susan Gunelius with Tips on Business Writing Sydney Finkelstein on Why Good Leaders Make Bad Decisions Costas Kataras on Are we facing the death of the brand Roz Savage on Facing the Fear Roy Spence on Its not what you sell Wonder what you favourite show is? Would love to know?
  • ONLINE COMMUNITY STRATEGIST  |  TUESDAY, NOVEMBER 10, 2009
    [Marketing] Let the community interview you
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Let the community interview you November 10, 2009 in Community management | Tags: online community On several occasions I’ve shared with you one of the most popular franchises I created and continue to produce in my online community. What I do is interview members over the phone and then transcribe the conversation into a blog post. People love it. answered them all and again, the community loved it. Enjoy! Enjoy! Those are easy.
  • JEFF ESPOSITO  |  SUNDAY, MARCH 4, 2012
    [Marketing] Is your business customer-centered?
    Marketing/PR/Social Media folks who work with customers. This post contains video, click here if you are having trouble viewing. When I first heard of Brian Solis’ End of Business as Usual , I was not all that excited. My whole thought was who needs another social media book with the same catchphrases and rehashed case studies. So when I received a copy of the book in a care package, I debated whether or not to read the piece. need to thank Gini Dietrich for pushing me to give it the ole college try, becuase the book was worth the read. Check out the video above for my full review.
  • SHERRILYNNE STARKIE  |  TUESDAY, JULY 3, 2012
    [Marketing] Social Capital Ottawa
    If last year’s effort is any indication, the 2012 conference is sure to a highlight of the social media and marketing calendar.  Successful social media marketing to Moms. Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here.  It’s a community that continues to grow and learn that’s why it supports the 2nd annual Social  Capita l conference taking place later this month.  With ‘Are you social?’ related posts: Schmoozfest 2011 United Way Ottawa.
  • ENGAGING BRAND  |  SUNDAY, JUNE 26, 2011
    [Marketing] 7 Crowdsourcing Sites for Brands
    This site also offers other services, like market research, knowledge management, creative consulting and so on. Most weekends I publish a guest post from a reader who wants to share their thoughts on branding - if you have one for our community email it to me at anna@theengagingbrand.com.here is this weeks. Branding can be expensive. Branding takes real expertise. Yet even small business owners can now afford quality branding services thanks to the concept of crowdsourcing. PickyDomains.com It all starts with a name and finding great domain name nowadays can be really tough. Sorry ?we
  • DREW'S MARKETING MINUTE  |  SATURDAY, APRIL 16, 2011
    [Marketing] A week of many perspectives
    And I occasionally will share my thoughts on some none marketing/branding related sites as well. invite you to check them out and join in on the conversations… Taglines and Brand Equity : In this post over at Marketing Prof’s Daily Fix, about taglines and brand equity , we’re discussing the National Pork Board’s decision to completely discontinue use of The Other White Meat and change taglines again. The many sides… As you may know, I am a regular guest blogger on a couple sites beyond this one. click here to view post ). click here to view post ).
  • WISDOM LONDON  |  MONDAY, APRIL 19, 2010
    [Marketing] When #massivefail = opportunity « Wisdom London
    It’s moments like this is when marketers and communicators are really tested – when the unexpected happens, how do we turn failure into opportunity? Kate Spiers is CEO of Wisdom London Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on April 19, 2010 at 1:24 pm and is filed under brand , marketing strategy , social media with tags brand , business , customer intimacy , customer service , eurostar , marketing , service , volcanic disruption. Wisdom London Creative Communications is our world… « Hey! Free SMS?
  • CONVERSTATIONS  |  THURSDAY, SEPTEMBER 9, 2010
    [Marketing] 0-60 Series: Day Six - Smart Infosumption with Google Reader
    Here are just a few (business-centric) sites I'd suggest: Drew's Marketing Minute. Today, we start subscribing to RSS feeds that are relevant to you and your business. Ideally, you did your homework and opened a Google Account, yes?  And you wrote at least one practice post on both Day 4 and Day 5, right?  Excellent because that's where we start here on Day Six - Smart Infosumption with Google Reader. Objective : To begin receiving a Relevant Signal Stream (RSS) through your RSS feed aggregator. Provide a storage house for the more valuable information. Tools : Google Reader. Subscribe.
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, FEBRUARY 13, 2011
    [Marketing] Is Your Customer Service Up To Scratch?
    Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? » Is Your Customer Service Up To Scratch? Customer service is one of the most important issues when it comes to reputation management. Handling customers’ queries and problems quickly, quietly, and efficiently is a must in today’s online world. It takes only one disgruntled customer to have their say on a social media site and every other disgruntled customer will join them.
  • SMALL BUSINESS MAVERICKS  |  SATURDAY, FEBRUARY 26, 2011
    [Marketing] Content Farms: Did Google Go Far Enough?
    Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? What’s A QR Code And Is It Contagious? » Content Farms: Did Google Go Far Enough? Thursday, Google introduced a new algorithm to reduce the rankings of content farms in its search results. The interesting thing here is that the algorithm was introduced just days after a Google Chrome extension allowing users to block content farms from their search results. Pardon the digression. The No. You tell me.
  • SHIFT DIGITAL  |  FRIDAY, AUGUST 31, 2012
    [Marketing] Everything You Need to Know About Mobile Websites
    The most popular mobile marketing tactic in use is creating a mobile friendly website. This is important to know if you are interested in location based marketing. Mobile marketing isn’t a fad or trend to be ignored. Do you know what your mobile website looks like from a smartphone? If not, take a close look right now. A poorly designed mobile website is more detrimental than not having a website at all. Going mobile should be one of your top priorities as there has been a huge surge in web traffic (103% to be exact) to leading ecommerce websites over the past year.
  • KIKOLANI  |  TUESDAY, APRIL 13, 2010
    [Marketing] HootSuite for Blogging – Twitter Management for Bloggers
    Get More from Twitter – Twitter Marketing eBook Review. HootSuite offers many great features that can aid bloggers in managing their Twitter accounts for blogging uses including promotion, monitoring, keyword tracking, reputation management and more. The following are reasons I chose to use HootSuite as my primary Twitter management tool, and the ways I use it to help in my blogging. Inside Kikolani’s Twitter Management for Blogging in HootSuite. Accessibility. This is the reason I chose HootSuite in the beginning. you can just login to your account and you are all set.
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, JUNE 20, 2013
    [Marketing] Strategies That Build Intangible Value
    Marketers who used to jealously guard their brands are now aggressively courting outside developers with  Application Programming Interfaces (API’s)  and  Software Development Kits (SDK’s). 'The theories around development and execution of strategic management disciplines have evolved over time. We have shifted from long drawn out planning processes around “hard numbers” to real time simulation based on leveraging intangible assets. Peter Drucker  was a prolific strategy theorist, author of dozens of management books, with a career spanning five decades.
  • GET SOCIAL PR  |  MONDAY, AUGUST 23, 2010
    [Marketing] Common Words Work Better in New Media Public Relations
    never write policeman because I can get the same money for cop.” – Mark Twain When I directed marketing and communications for a wealth management firm, the CEO I worked for was very good at avoiding jargon when we spoke, and that was a good thing. Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Johnson Common Words Work Better in New Media Public Relations August 23, 2010 New media public relations is more about the message than content. It’s simple, really. Don’t believe me? What if Mark Twain told you the same. Actually he does. found the quote.
  • GET SOCIAL PR  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Marketing] How to End the Recession for Good!
    You have to solve a problem to go to market early and succeed. Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Johnson How to End the Recession for Good! September 22, 2010 We’ve heard the recession is over. But is that hype? While Bernanke and others say it is, the U.S. Department of Labor tells a different story. whopping 9.6% of Americans are out of work. Why is that? Have we lost our American way? Are we lazy? For some of us, that’s true. Many have lost their way. Some are lazy. But not others. Recently I heard Nick Carter of AddressTwo speak.
  • SOCIALNOMICS  |  TUESDAY, SEPTEMBER 27, 2011
    [Marketing] Social Media Case Study: Pacifico Beer
    Situation: Crown Imports was looking for a way to introduce Pacifico  on draft to five US markets. Pacifico caters to Journeymen, people who embrace a life of unexpected detours and adventures. It is along these roads less traveled where they collect many of their favorite memories. Action: Pacifico embarked on an Adventures On Tap road trip for three weeks in June and transported five kegs from Mexico to five cities: Phoenix, San Diego, LA, San Francisco, and finally Seattle. resulting video was created to sum up the adventures.  Pacifico: Adventures On Tap on Vimeo.
  • JEFF KORHAN  |  FRIDAY, JULY 22, 2011
    [Marketing] Google Sees a Web of People
    As a marketer, you know that when it comes to business today the web is central. Google VP of Social Vic Gundotra admits that a web of pages is nothing without the context of the people associated with them. If you have time to watch the 30 minute video above, you will gain some valuable insights about Google’s future plans for their suite of services. It’s a web where Google controls nearly 65% of all search results. That alone is why they have my attention – and why I am sharing my insights from this video interview. Collaborate with Your Customers and Clients.
  • CHRIS BROGAN  |  WEDNESDAY, JUNE 16, 2010
    [Marketing] 50 Power Twitter Tips
    If your only marketing efforts are on Twitter, start building an email marketing list. A while back, I wrote 50 Ideas on Using Twitter for Business. It still gets plenty of attention, as it’s listed as an official resource on the Twitter business resources page (thanks, @ed !). But you know, I can’t leave well enough alone, so here I am with another 50 Power Twitter Tips. Feel free to repost all or any of this, but if you do, please give credit to this link. broke them down into five categories: intent, technical, business, integrated usage, and off-twitter. Technical.
  • CONVERSTATIONS  |  WEDNESDAY, JUNE 11, 2014
    [Marketing] A Journey of a Thousand Words Begins with a Single Stroke
    Even if your business doesn’t publish a blog, you probably write emails, status updates, newsletters, presentations, scopes, sales orders, and various other communication or marketing pieces. 'Writing Giving You Fits? Write In Small Bits! Let’s be clear: Every business owner is a writer. So many people believe they aren’t good writers. That may be as much hedging and dodging as it is judging. Truth might simply be that writing gives them fits. If you can talk, you can write. TalkWrite. Then answer it. Do that each day by Listening to Your Day. Blog Coach
  • LOUIS GRAY  |  SUNDAY, DECEMBER 5, 2010
    [Marketing] Android Handset Dreams: Devour, Defy, Be a Magic Legend
    Great marketers can find a name that works and stick with it through the line of products, whether it's as pedestrian as the Camry or as nondescript as BMW's 3 and 5-series. Even if you subscribe to the theory that Apple's operating system and hardware is more sexy than its competitive counterparts, the names for its products in the last decade have become pedantically pedestrian. For the most part, one simply puts the letter i in front of a device. The series of i-Products, from iMac to iBook, iBooks, iPad, iPhone, iPod and iLife has become something of an ongoing joke. The Dream.
  • KIKOLANI  |  MONDAY, JANUARY 7, 2013
    [Marketing] SEO on the Go
    It also offers a complete set of Internet marketing tools lacking in some SEO apps. This is a guest post by Christy Wilson. No longer tied to a desk to create and manage our websites, an explosion of apps enters the scene, freeing us to track SEO strategies almost anywhere. While the well-designed and properly executed apps give us all the information we need quickly and are sized properly for smartphone screens, the poorly designed apps are nothing but a headache. And, there are a couple of surprise SEO apps here you’ve likely never heard of. Get Started Using SEO Quake SEO Extension.
  • DIVA MARKETING BLOG  |  THURSDAY, JULY 17, 2014
    [Marketing] Beyond The Ink Smudge To Digital Relevancy
    Each element in a digital/social media must beautifully stand alone before it can be (re)constructed or as marketers might say integrated. 'Always in motion is the future”– Yoda . She was the daughter. That meant she was a second generation newspaper publisher. Diane Everson , publisher of The Edgerton Reporter in Edgerton, WI wasn’t the only one whose newspaper spanned generations at the 2014 Inland Press Mobile and Social Solutions Conference last month. As I quickly learned, running a weekly or small community newspaper is not unlike owning a small business. Except  . Except  .
  • SOSHABLE  |  WEDNESDAY, OCTOBER 19, 2011
    [Marketing] Pakistan Emerges as a Social and Mobile Player
    Contrary to the general belief and opinion, Pakistan is one of the fastest growing markets for Digital Media with an approximate 20 million people using internet, 72% of online Pakistanis maintaining profiles on Social Networking sites and spending an average of 2 hours on Facebook every day. The success story of the Page can also be demonstrated through the praises mentioned for Samsung Pakistan in many Marketing and Advertising Magazines including Aurora and Synergyzer in their Annual Issues (2011). Social Freshness pakistan world
  • SOCIALNOMICS  |  MONDAY, DECEMBER 31, 2012
    [Marketing] Three Things Your Brand Needs to Be Successful In Social Media in 2013
    Just look at Amex who isn’t a social media expert per say, but they started rocking it across social media channels, using guest bloggers to bring in expertise, and offering their small businesses the content they need to be successful in their markets. So you’ve read about what your brand resolutions should be, what social media goals you should consider, and what to do and not do over and over again…but do you really know what your brand needs to be successful in social media this upcoming year? 2) Hire Native. By native I mean – digitally native. Enough said.
  • LOUIS GRAY  |  TUESDAY, SEPTEMBER 6, 2011
    [Marketing] Being Genuine Is the Best Disclosure Of Them All
    It's not my place, as a mere tech blogger and Silicon Valley marketeer, to assess the appropriateness of Mike's new fund. Even with the purest of intentions, people have bias, which can rise from an infinite number of sources, be they financial, personal, emotional, career-oriented, or any other. In 2009, the Federal Trade Commission (FTC) tried to step in and provide guidelines for bloggers with conflicts, asking those who received compensation for their efforts to disclose it. His employees have explained they operate independently of his activities. But this topic isn't a new one.
  • ENGAGE  |  MONDAY, MARCH 17, 2014
    [Marketing] The Truth and (Unintended) Consequences of Our ‘Likes’
    The giddy optimism of our brave new digital world reigned supreme in previous years, with tech gurus and marketers touting the boundless opportunity offered by new technologies. Takeaway for Content Marketers: Consumers are once again apprehensive about sharing personal information online and having their online behavior tracked. Takeaway for Content Marketers: Is our social media distracting us from what is really effective or guiding us to a better answer? Takeaway for Content Marketers: Don’t just give your consumers what they want. What a difference a year makes.
  • ENGAGE  |  FRIDAY, OCTOBER 21, 2011
    [Marketing] Born to Write: 3 Lessons from Rock Stars to Writers
    Image: wonker ] If you liked this, try: Launch: Rock World Magazine Fighting Words: Marketing Lessons From the UFC Lessons In Social Capitalism. I t’s rare that I’m surprised by music. am a product of my father’s musical tastes, so as a teenager, I was baptized by Neil Young’s “ Everybody Knows This Is Nowhere ”, Jethro Tull’s “ Aqualung ”, and the Moody Blues’ “ Tuesday Afternoon ” , rather than new releases by Foo Fighters or the Red Hot Chilli Peppers. Call it snobby, but I have a pretty high standard when it comes to the music I listen to. Don’t settle for mere words either.
  • WISDOM LONDON  |  TUESDAY, JUNE 1, 2010
    [Marketing] Are we now social consumers? And where are the social businesses?
    There is one notable exception though …Starbucks who seemed to have grasped the concept of social media marketing well and of course everyone loves a cuppa. Wisdom London Creative Communications is our world… « Wisdom London’s World Cup Triumph ‘I want doesn’t get’ – or does it? What I want from online retailers » Are we now social consumers? And where are the social businesses? I’ve noticed something about the way I decide what to spend my money on. It’s changing. I think I’ve become a social consumer. Experiences count.
  • KIKOLANI  |  FRIDAY, NOVEMBER 12, 2010
    [Marketing] Fetching Friday – Resources Mashup, November Discounts & Life on Facebook
    Making Money Online / Online Marketing. Affiliate marketing for beginners – an interview with Corbett Barr. How to increase sales with video marketing – interview with James Wedmore on video sales letters and their effectiveness. This post is part of a weekly series, Fetching Friday, featuring the resources mashup, a great discount code for November, and life on Facebook on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Facebook.
  • SOCIAL WAYNE  |  SATURDAY, AUGUST 7, 2010
    [Marketing] This Week In Location: 28 Location-based articles you may have missed to stay current in the location space
    23 location-based terms every marketing agency and business should know. Another week of location-based news from the past seven days. It may not have been as exciting as last week but with rumors of @Google buying @Gowalla and both Gowalla and @FourSquare updating their profile pages there still was a lot of location-based post and announcements published. For instance TriOut founder @lawpower showed a screenshot of the next version of the @TriOut iPhone app and we also saw two location-based infogrpahics published. Another location-based app/platform announced called @Shopkick.
  • LOUIS GRAY  |  TUESDAY, APRIL 19, 2011
    [Marketing] Sonos Launches on Android, and Adds AirPlay to iOS
    Android users can now go get, for the first time, the official Sonos build from the Android Market. Sonos , the company behind the futuristic wireless digital audio players throughout my house, announced the introduction of their long-awaited Android application this morning, bringing multi-room music management to the fast-growing mobile platform. In addition, the company also expanded its iOS offerings by adding support for AirPlay to its iTunes equivalent, enabling Apple fans to send audio from any AirPlay enabled app to Sonos speakers, including YouTube. Music Sonos android Spotify
  • SOCIALNOMICS  |  WEDNESDAY, JUNE 27, 2012
    [Marketing] Oreo Boycotted Over Gay Cookie on Facebook
    If Kraft Foods ever does produce the 6-layer rainbow Oreo, it wouldn’t be the first major brand to market an explicitly pro-gay rights product in recent years. Oreo, the hundred-year-old cookie brand, caused controversy Monday with an image of a rainbow-themed cookie. This Rainbow Oreo image posted to Oreo's Facebook Page on Gay Pride Day sparked a heated controversy. The image, which is being universally interpreted as an endorsement of gay rights, has prompted a firestorm of emotionally charged tweets, blog comments and Facebook posts. So I say bravo Oreo! Farewell, ‘Mr.
  • ENGAGE  |  FRIDAY, OCTOBER 25, 2013
    [Marketing] 7 Ways Millennials Could Affect Your Business
    Because as a marketer and manager, I''ve come to realize that it’s critical to understand this increasingly influential generation. As we look for ways to connect with this audience, consider some of their standout qualities, which should influence both the marketing strategies you develop and the ways in which you interact with staff who fall into this category: Millennials grew up with technology. Millennials like a good cause—and cause marketing. 'I took a quiz recently on Pew Research Center’s website that suggests that I have a lot in common with Millennials.
  • SOCIALNOMICS  |  SATURDAY, FEBRUARY 5, 2011
    [Marketing] Super Bowl Ad Sneak Peak – GM Pre-Releases Spots via Facebook
    This is a smart way to use social media to amplify the companies existing marketing efforts. Recommend Book: The New Rules of Marketing and PR. (Video: Watch this video on the post page). As we reported a few weeks back, GM hired Big Fuel out of Detroit to handle their social media activity. GM is stepping up their social media efforts — starting with their flagship brand Chevrolet. GM has pre-released their Super Bowl advertisements via Facebook and YouTube. You can view them here. So, it appears my opinion is a shared one. This may halo their other advertisements. 
  • SOCIALNOMICS  |  SATURDAY, FEBRUARY 5, 2011
    [Marketing] Super Bowl Ad Sneak Peak – GM Pre-Releases Spots via Facebook
    This is a smart way to use social media to amplify the companies existing marketing efforts. Recommend Book: The New Rules of Marketing and PR. (Video: Watch this video on the post page). As we reported a few weeks back, GM hired Big Fuel out of Detroit to handle their social media activity. GM is stepping up their social media efforts — starting with their flagship brand Chevrolet. GM has pre-released their Super Bowl advertisements via Facebook and YouTube. You can view them here. So, it appears my opinion is a shared one. This may halo their other advertisements. 
  • GAURAVONOMICS  |  SATURDAY, APRIL 23, 2011
    [Marketing] Mumbai Mirror Story on My Off Consumption Experiment
    He helps brands market themselves better, which seems ironic considering he pimps products while preaching anti-consumerism. For the marketer on the go, his resolution is bolstered by the trend all over the world to focus on experiences instead of ownership. Mumbai Mirror recently did a story on my Off Consumption experiment. The story has its usual share of misquotes and mistakes, including calling me an entrepreneur, but it makes for interesting reading. Here is the full text of the Mumbai Mirror story: Lose dead weight. Namrata Bhawnani. Friday, April 22, 2011. Object-ive.
  • DIVA MARKETING BLOG  |  WEDNESDAY, DECEMBER 23, 2009
    [Marketing] Stories From Smaller Nonprofits: Isipho
    Throughout December Diva Marketing will highlight stories from smaller nonprofits.   He does marketing and fundraising, and is always spreading the word about Isipho. My dad has worked in digital marketing for a long time, and I’m 15, so I’m on it all the time. Yes, Virginia there is a Santa Claus. He exists as certainly as love and generosity and devotion exist, and you know they abound and give to your life its highest beauty and joy. Francis Pharculles , The Sun There are people who play Santa year long. My name is Miranda Lynch. It was really overwhelming.
  • TWIST IMAGE  |  SATURDAY, NOVEMBER 17, 2012
    [Marketing] Six Links Worthy Of Your Attention #126
    It's a topic that's more and more mainstream, as everyone from politicians to marketers tries to manipulate us. The 'purpose' of financial markets is to enable entities who produce value to raise capital in order to undertake costly initiatives (think building bridges, inventing new products, or investing in new marketing of existing products). secondary 'purpose' of financial markets is to enable companies to manage risk of price fluctuations in products that they are buying or selling. " Teller (the quiet one) talks about magic and neuroscience. Magical times.
  • SPIN SUCKS  |  MONDAY, AUGUST 30, 2010
    [Marketing] Paying Employees for Innovative Ideas: Why It Doesn't Work | Spin.
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 30 2010 Paying Employees for Innovative Ideas: Why It Doesn’t Work By Gini Dietrich | Email | Print | 25 Comments | Last week I had the pleasure of meeting Christopher Burgess in person. Cool idea, right? vehemently disagree. Don’t get me wrong. HAHHAA!!
  • DANNY BROWN  |  SUNDAY, DECEMBER 26, 2010
    [Marketing] Out With the Old…
    couple of months ago, I launched For Bloggers By Bloggers as part of Bonsai Interactive Marketing’s online projects. As for this blog, I’ll be concentrating more on you – your use of social media, how you can use it in your marketing, your customer service, your employee culture and more. … And in with the new, as the saying goes. Seems kinda apt for some of the changes coming this way in 2011, at least as far as this blog is concerned. In the next few days, I’ll be putting the new design live on here. Cheers!
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 6, 2010
    [Marketing] Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.
    Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. More from Convince and Convert 7 Critical Elements of Your Social Media Strategy 4 Detective Tricks to Find Your Customers in Social Media A Social Media Scoreboard That Works Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) You don’t need a big editorial staff to produce good content! Here are 5 steps to get there: 1. Not found. From fans? pomys?em.
  • ENGAGING BRAND  |  THURSDAY, NOVEMBER 21, 2013
    [Marketing] Don't Let the Computer Stop You From Thinking
    What social marketing needs is for you to speak with a human voice - the screen is just your interface. 'Can you remember a time when life wasn''t ruled by a screen? It is getting harder to remember that far back! was listening to Milton Glaser , one of my favourite creative people who talked about how we uses technology. He said this. It made me think about how we use technology. If I remember correctly Milton Glaser doesn''t even type into the computer as he sees the technology as potentially restricting his ideas. In a sense that is why some people struggle with social media.
  • ARI HERZOG  |  TUESDAY, SEPTEMBER 11, 2012
    [Marketing] Sept 11 is Back
    When he's not blogging, Ari helps brands improve their digital media marketing. I don’t want to write about 9/11 again. There is nothing I can write in this blog post today that I didn’t write 365 days ago. Return there. Read about where I was when an airplane was crashed into the World Trade Center. Watch the original and unedited TV footage. Learn why the FBI saw my name on their terrorist list. And, rediscover the box. Go back to September 11. Please continue reading Sept 11 is Back and leave a comment if inspired. Got a question? Need help? Contact Ari today! Musings
  • ARI HERZOG  |  WEDNESDAY, JULY 11, 2012
    [Marketing] Why Facebook Will Be Right Back
    When he's not blogging, Ari helps brands improve their digital media marketing. Fresh on the news that Facebook may create a jobs board , I was curious what opportunities were available at the social network. scrolled to the bottom of the homepage, clicked the drop-down arrow, and selected ‘Careers’ from the pop-up window. Please continue reading Why Facebook Will Be Right Back and leave a comment if inspired. Got a question? Need help? Contact Ari today! Media Facebook
  • ARI HERZOG  |  WEDNESDAY, JUNE 20, 2012
    [Marketing] Reviewing 10 Restaurants on Facebook
    Facebook is an excellent marketing platform for a restaurant to help it increase brand awareness, recruit new customers, and empower patrons to network with each other. But which restaurants are doing a great job and which need help? Using my hometown of Newburyport, Massachusetts as a backdrop, I review five local restaurants — The Grog , The Port Tavern , Ceia Kitchen + Bar , Loretta Restaurant , and Enzo Restaurant + Bar — and compare them to each other and to five national chains. Please watch my video review and post your feedback below. Picture by Matthew Hull.
  • ARI HERZOG  |  THURSDAY, SEPTEMBER 22, 2011
    [Marketing] Explore My Brand New Facebook Timeline
    Ari Herzog provides social media marketing and editorial services. Less than 12 hours ago, Facebook management spoke at an annual conference about the planned release of a new feature to your profile called Timeline. The screenshot above shows the new look. This short exploratory video elaborates… Follow my lead and learn how to set it up today. Be warned, though: Only other Facebook application developers will be able to see your profile (for now). It will be launched to the world over the next few weeks. Thank you for reading! Sign up for his email newsletter and send a tweet.
  • JACOB MORGAN  |  WEDNESDAY, AUGUST 15, 2012
    [Marketing] Case Study: Implementing Enterprise Collaboration at TELUS
    and was overcome though a combination of corporate programs, education sessions/resource, internal marketing, and several other programs. Dan Ponteract , the Senior Director / Head of Learning & Collaboration at TELUS, recently gave Chess Media Group an inside look into their journey of implementing Enterprise 2.0 tools within their organization. The discussions with Dan showed us that implementation is a process with many steps and milestones and these processes have been recently recorded in the case study, Implementing Enterprise 2.0 at TELUS. The push for Enterprise 2.0 at TELUS.
  • KIKOLANI  |  THURSDAY, APRIL 12, 2012
    [Marketing] Channel Partners Conference & Expo Vegas 2012
    The primary industries of attendees are certainly not blogging or online marketing. Accelerating performance in leadership, sales, time management, and marketing. Last month, I received an all-expense paid invite to the Channel Partners Conference & Expo in Las Vegas from Time Warner Cable Business Class (who I never realized offered web hosting and an array of other services for small businesses ). Unfortunately, it was a bit too short notice to make the trip (although a few nights at Caesar’s Palace was quite enticing), so I thought I would check out what I missed out on.
  • BILL HARTZER  |  THURSDAY, JANUARY 6, 2011
    [Marketing] Is Quora the Next Social Media Star?
    Honestly, I have not seen so many social media experts flock to a social media web site since all of my social media and search engine marketing buddies flocked to Twitter. For questions that are borderline between serious and not so serious (like social gaming), there was a mix of questions asking how to better market a social game along with questions pertaining to favorite social games, and top scores. Recently, I have had an influx of Quora friend requests in my inbox. So, I started my quest to find out exactly if Quora.com is the next social media web site to go mainstream.
  • JEFF KORHAN  |  FRIDAY, AUGUST 27, 2010
    [Marketing] Can Social Media be Effectively Outsourced? - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « How to Start a Blog | Main | Social Media and Small Business Marketing to Older Adults » August 26, 2010 Can Social Media be Effectively Outsourced? Given that the intended purpose of social networking is connecting and interacting to build relationships with real people, it not only seems ironic to outsource these activities, but counterproductive as well.  Nevertheless, lets take a closer look to fully understand the dynamics involved.
  • CONVINCE & CONVERT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Marketing] I’ll Never Buy a Smartwatch and Neither Will You
    Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. I’ll Never Buy a Smartwatch and Neither Will You is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'In this edition of The Baer Facts, I talk with  Kyle Lacy  of  ExactTarget  about the new Samsung Galaxy Gear , a smartwatch that hopes to popularize a new consumer device category in the way the iPad did a few years ago. Wrist Factors. Well guess what? What do we have against fingers, anyway?
  • CONVINCE & CONVERT  |  THURSDAY, JUNE 16, 2011
    [Marketing] 4 Keys to Turning Negative Commenters Into Brand Advocates
    Going above and beyond for one customer can touch far more potential customers and drastically improve your brand’s perception in ways that no other marketing tactic can. Guest post by Chris Book , CEO and co-founder of Chatterplug , a user review and rewards platform. Nobody likes being told something negative about themselves. It stings, and as a business owner or manager, you immediately start kicking yourself for the missed opportunity. The key to surviving, however, is to embrace these negative comments for what they actually are: golden opportunities. What can you do with that???
  • FIREBELLY  |  FRIDAY, DECEMBER 27, 2013
    [Marketing] Instagram Direct: 5 Must-Reads
    Six Ways Brands Can Use Instagram Direct For Marketing. 'Instagram has rolled out Instagram Direct – a way to privately send photos and videos to your followers. Learn all about it in these must-reads. Introducing Instagram Direct. By Instagram  We’re excited to bring you Instagram Direct, a new way to send photo and video messages to friends. There are moments in our lives that we want to share, but that will be the most relevant only to a smaller group of people. Instagram Direct helps you share these moments. Too Different, Not Different Enough: Why Instagram Direct May Fail.
  • FIREBELLY  |  FRIDAY, NOVEMBER 8, 2013
    [Marketing] Twitter IPO: 5 Must-Reads
    But does the stock market’s reaction to Twitter’s IPO mean another tech bubble is forming? 'Twitter (NYSE: TWTR) has gone public. Learn all about it in these 5 must-reads. Ten Ways Twitter’s IPO Didn’t Turn Out To Be Like Facebook’s IPO. By Nathan Vardi Twitter worked hard to make sure that its initial public offering didn’t turn into the kind of debacle that Facebook experienced when it started out as a publicly-traded company. Twitter’s IPO Will Make These Men Very, Very Rich. Twitter IPO: Why the Rest of America Doesn’t Care. And few people do.
  • CONVINCE & CONVERT  |  TUESDAY, JULY 12, 2011
    [Marketing] The 3 Building Blocks of Social Business Evolution
    Another example is when marketing departments in other countries want to create a Facebook fan page specifically for their geography. A Or, are they planning to use social CRM and weave it into their sales and marketing initiatives? Whatever Guest post by Michael Brito , Vice President at Edelman Digital. He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26). Building a business is easy. Start with an idea. Spend some time on Sand Hill Road. Hire
  • TWIST IMAGE  |  TUESDAY, APRIL 3, 2012
    [Marketing] The E-commerce Tipping Point
    Recently, a very senior marketing professional who works at one of the world's largest corporations was recounting a story of how they saw a postal truck outside of their corporate head offices in Silicon Valley, and every single parcel that was being offloaded from this truck was from Amazon. marketing professional. The business of selling is about to get a whole lot more interesting. When you think about e-commerce, how does it make you feel? He thought to himself: "this is the what retail looks like in 2012." " It's big but it will become a whole lot bigger.
  • PUSHING SOCIAL  |  FRIDAY, FEBRUARY 3, 2012
    [Marketing] 5 Surreal Articles on Blog Mastery
    10 Content Marketing Goals Worth Pursuing. It’s been a surreal week girls and boys. For the last couple of years I’ve been hanging out on the Y-List of Social Celebrities. This week for 15 minutes, I hung out in the A-List foyer. Thank you to everyone who nominated Pushing Social for the Social Media Examiner Top 10 Social Media Blog list. We made it. Now let’s get back to creating compelling stories that attract readers, do good, and earn a profit. Blog Spotlight. love showering love on folks that take their blog seriously. Here’s how to get your love. Got Drama?
  • KIKOLANI  |  WEDNESDAY, AUGUST 17, 2011
    [Marketing] How Personalized Search Should Affect Blogging Strategies for Ranking
    This is a guest post by Leo Dimilo who has been an online marketer for over a decade and has quietly been earning a living online. couple years ago, I wrote an SEO article for Kristi and Kikolani called unlock your marketing genius to make money online. Why Social Should Suddenly Matter to Bloggers and Marketers Alike. Problogger (who already ranks for the search term) shows up as usual BUT Darren Rouse, whom I follow in a couple of my marketing circles shared this and search shows it. Fast forward to today and I am ready to eat crow. Why the sudden turnaround?
  • ENGAGE  |  THURSDAY, MAY 5, 2011
    [Marketing] All the News That’s Fit to Ignore
    The hottest trend in content marketing is sharing. Creating quality material people want to post on Facebook, Retweet, bookmark or re-post is the best way to increase your marketing sphere of influence. M y mom sold my trumpet a couple months ago on EBay and you probably couldn’t care less. Sure, it was a big moment for me – I’d been playing for about one third of my life and the proceeds of the sale would help out my family – but for the rest of the world it was about as interesting as well, some random guy selling a trumpet. Has anyone written something nearly identical?
  • JEFF KORHAN  |  WEDNESDAY, FEBRUARY 15, 2012
    [Marketing] Business Assets and Relationships
    If you cannot differentiate your company such that you value is readily apparent in the markets you serve, then you are indeed in a race to that zero valuation. The current economic conditions are redefining the valuation of business assets. Traditional hard assets convey tangible monetary value that is realized when they are bought and sold, ideally at higher values than when they were previously exchanged. But what happens when the exchange of these assets is a never-ending downward spiral that approaches zero valuation? Hard Assets in a Forever Recession. It owns you.
  • GEOFF LIVINGSTON  |  MONDAY, MARCH 11, 2013
    [Marketing] Deconstructing Identity in the 21st Century
    The worst engage in personal branding tactics to position images for personal acceptance by communities and markets. Andy Warhol saw Marilyn Monroe in many different ways… Never before has the individual identity been so empowered, nor has personal empowerment relied on others to this degree. Identity in the hyper-connected digital era exists in a paradox. As we sacrifice privacy and more of our personal lives come online, the singular concept of a man or woman in control of their own manifest destiny falls. Our peers and family members add their own touches to the picture.
  • PROACTIVE REPORT  |  THURSDAY, SEPTEMBER 3, 2009
    [Marketing] Social Media Training a Good Investment
    The sector of online marketing that will see the fastest growth in the next five years is social media, says Forrester Research. Mastering social media skills is definitely a priority requirement,” says Betsy Berkhemer of Berkhemer Clayton , a retained executive search firm based in Los Angeles that handles senior level assignments in corporate communications, marketing and public affairs. It’s expected to grow at an annual rate of 34%. UK recruitment company, Major Players, warns that this rapid growth may be stunted by a lack of social media knowledge in the talent pool.
  • SPIN SUCKS  |  TUESDAY, JULY 13, 2010
    [Marketing] LeBron James: A PR Nightmare | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 13 2010 LeBron James: A PR Nightmare By Gini Dietrich | Email | Print | 37 Comments | I know none of us want to give any more ink to LeBron James , but I have something to say about the PR nightmare he created for himself. Early in our marriage, I politely listened.
  • JACOB MORGAN  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Marketing] When it Comes to the Future of Work, Would Your Rather Try or Succeed?
    When I first started helping companies with things related to the future of work I would be be collaborating with people who had job titles such as: CIO, VP of IT, Head of Marketing, Global Knowledge Manager, and others. 'I’m oftentimes amazed at how many times I speak to people running future of work or collaboration initiatives for their company who are just not prepared to do so, and it’s not their fault. Organizations are in a tough spot. Many of them see and feel that the world of work is changing but they aren’t sure what to do about it. Send to Kindle.
  • CONVINCE & CONVERT  |  SATURDAY, JULY 21, 2012
    [Marketing] One Social Thing Wrapup – Week of July 16
    Scroll to see the social media and content marketing articles you need to know. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. She is also founder and principal of Genuine Media , a marketing agency that helps clients build their individual and brand reputation through social media. Here’s what we included in this week’s One Social Thing daily email. To get One Social Thing delivered to your email each day, please subscribe below. Thanks! – Jay. How About You?
  • BILL HARTZER  |  THURSDAY, JULY 15, 2010
    [Marketing] Top 10 People Who Influence What Americans Buy
    While the financial market collapsed, Orman’s stock rose as she convinced people what NOT to buy during the economic recession. Brands like Coca-Cola, Starbucks and Disney are realizing the platform’s potential by generating huge fan followings, making it a marketer’s paradise. Report: Two Thirds of Small Businesses Plan to Increase Email and Social Media Marketing Spend in 2010 VerticalResponse recently did a survey to find out how small. Despite the fact that glitz and abundance are alive and well in mainstream media (think: Bravo’s The Real Housewives and E!’s Indra K.
  • SMTHREE  |  FRIDAY, OCTOBER 1, 2010
    [Marketing] Social Media: 3 things to consider
    They can function as ‘free’ market research. The biggest concern I field from clients – be they nonprofits or small businesses – is their fear of being flamed in social media. They understand that social media is out there for all to see but they want to accentuate the positive and avoid the negative. counsel them to view potential negative comments as opportunities to improve their brand. No matter how great you (think) you are there is always the chance you’ll make a mistake. For those times you need a plan of reaction. That plan should NOT include this.
  • ARI HERZOG  |  TUESDAY, AUGUST 10, 2010
    [Marketing] Remove Clutter and Improve Yourself
    Count how many titles relate to social media marketing. The following is a screenshot of the last 15 blog posts written here: Scan the titles. Determine references to current or future events. Smile at the buzzwords. Point at names of people and brands. Find the titles ending with question marks and ellipses. Note the frequency of “How&# and “Why&# leading you. Look at the number of words in each title. Observe the clutter. bet it’s the same beyond your eyes. Gaze around your room, your cubicle, your car. How often do you fail in your decluttering attempts ?
  • KIKOLANI  |  FRIDAY, JULY 8, 2011
    [Marketing] Fetching Friday – Resources Mashup & The Phoenix Haboob
    12 SEO strategies and marketing tactics for photoblogs – photography bloggers, this one is specifically for you! step by step guide to effective online article marketing – the post Panda strategy. 13 awesome Twitter lists for inbound marketers to follow – looking for some new information on social media, email, SEM, and SEO? This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Writing. Business / Career.
  • SOCIALFISH  |  FRIDAY, SEPTEMBER 9, 2011
    [Marketing] What’s Next for Social Media and Events?
    Ashton Kutcher donated $1 per MySpace friend  way back in 2006 , and since then many other companies, causes, and cause marketing campaigns have used a similar tactic with Twitter followers and Facebook likes. This is a guest post by Ehren Foss, who co-founded HelpAttack! and loves working in #nptech. Thank you Ehren for contributing to the SocialFish blog! If you’ve attended a conference in the past few years, you know that social media is an indispensable part of the conference experience. With  JustCoz , your supporters can allow you to send Tweets on their behalf. HelpAttack!
  • SPIN SUCKS  |  FRIDAY, APRIL 29, 2011
    [Marketing] #FollowFriday: Mack Collier
    For example, if you’ve read this blog for any amount of time, you know that customer evangelism, music marketing, and blogger outreach programs are some of the topics I am interested in.  A self-professed introvert , Mack Collier is one of the smartest people in the blogosphere (and I’ll bet HE wouldn’t make fun of my Royal Wedding obsession!). social media strategist, speaker, and trainer, Mack also is the founder of  BlogChat , a Twitter chat all about blogging. Even if you can’t attend live on Sunday nights at 8 p.m. It’s ‘Mack’.  My advice?
  • BRASS TACK THINKING  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] Changing Your Habits in 3 Steps
    Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Changing Your Habits in 3 Steps August 11, 2010 | by Tamsen McMahon View Comments Our habits shape us. They’re the actions we repeat, over and over again, that make us who we are. They come in many forms. Our routes to work. Our patterns of speech. What we eat. Or drink. How we approach a challenge. How we spend our days. There are times, of course, when we want to change a habit. But But we can’t just stop them. Into change.
  • SPIN SUCKS  |  FRIDAY, AUGUST 20, 2010
    [Marketing] #FollowFriday: Doug Davidoff
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 20 2010 #FollowFriday: Doug Davidoff By Gini Dietrich | Email | Print | 3 Comments | If you own a business, lead a business, want to own or lead a business someday, or are in sales or business development, then The Fast Growth blog is a must read. Thanks.&#
  • SPIN SUCKS  |  FRIDAY, SEPTEMBER 17, 2010
    [Marketing] #FollowFriday: The Bike Whisperer | Spin Sucks
    17, 2010 #FollowFriday: The Bike Whisperer A Rose By Any Other Name…Might Not Be As Marketable Blog: Share Your Link Love Spinonomics Attire Not Appropriate for Public Speaking Arment Dietrich Is No Longer a PR Firm? It’s no secret that I’m an avid cyclist so this shouldn’t come as a big surprise. But, even if you’re not into cycling, this feat is something everyone should experience, even if it’s just from the periphery. The ride began this past Sunday in Santa Barbara, Calif., and he’s already ridden into Arizona, through the Mojave Desert.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, NOVEMBER 29, 2010
    [Marketing] “Social” Attitudes, Attacks & Popularity
    Tags: Attention Factors Business Factors Change Factors Disruptive Factors Market Factors Media Factors Relationship Economy Strategic Factors Systemic Factors Aggression behavior patterns bloggers critical issue danny brown main stream media channels self righteousness social attitudes stream media
  • KIKOLANI  |  WEDNESDAY, OCTOBER 20, 2010
    [Marketing] Blog World 2010 Recap – My Notes and Experiences
    Every potential engagement is marketing – everyone you meet, every property you own (website, blog, social account) is marketing your brand. If your market includes people, and your niche includes people, then you should be on social media. Ok everyone. have returned from Blog World Expo 2010 with new friends, 30 pages of notes, tons of pictures, two magazines, three books, a blank journal, a nice stack of business cards, four buttons, stickers, a yo-yo, and, most importantly, an elevated enthusiasm for the world of blogging and social media. People spread awesome.
  • CONVINCE & CONVERT  |  THURSDAY, SEPTEMBER 23, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    Pattern recognition is available almost instantly, and companies can capitalize on just-in-time marketing and social CRM opportunities like never before. check it out) [link] [link] Kelly L Davis Marketers take note: new search engine Kurrently combines real-time Twitter and Facebook results [link] (via @jaybaer) [link] Kelly L Davis Marketers take note: new search engine Kurrently combines real-time Twitter and Facebook results [link] (via @jaybaer) [link] Avi H RT @jaybaer: New search engine Kurrently combines real-time Twitter and Facebook results. Or Microsoft. Or IBM.
  • GEOFF LIVINGSTON  |  THURSDAY, JUNE 3, 2010
    [Marketing] Welcome to the Obama BP Spin War
    The company has lost 1/3 of its market cap. don’t understand how killing their clean energy programs — fueled by their profits and market cap — will help us become an oil free economy. Rhode Island farmers pitch in to help the Gulf. It’s been three days since my last post on the Deep Horizon oil crisis , and what a 72 hours it has been. Let’s take a look at what’s happened in the now very apparent Obama Administration vs. BP spin war: DoJ announces a criminal investigation of the incidents leading up to the oil spill. And who loses?
  • ARI HERZOG  |  SUNDAY, SEPTEMBER 9, 2012
    [Marketing] Testing
    When he's not blogging, Ari helps brands improve their digital media marketing. This is a temporary blog post for Technorati to verify my blog with claim token HZJXBET4X77X. Upon verification, this post will be deleted. Please continue reading Testing and leave a comment if inspired. Got a question? Need help? Contact Ari today! Comments Comments Related Stories Why You Should Unfriend Facebook Friends Twitter Verifies Vice President Paul Ryan #MySMCStory: Social Media Club and Me. Media
  • SOCIALFISH  |  THURSDAY, MARCH 27, 2014
    [Marketing] Cool Social Tools: Noosfeer
    How to Market like a Musician. 'This is a new series of posts from software and app and tech vendors who have new tools they’d like you to know about. Vendors are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their sites. ————— Personalization is the next BIG idea. SITE:  noosfeer.com. CONTACT: David Gordillo, edgordil at gmail dot com. ————-. The Internet has soon become the biggest source of information with just about 3 billion active users. million blog posts are written.
  • LOUIS GRAY  |  THURSDAY, JULY 7, 2011
    [Marketing] Billions of Awesome Pieces of Content Served Daily?
    Disclosure: I am vice president of marketing at my6sense, a Paladin client. Mark Zuckerberg, Facebook CEO, and Barack Obama, USA's interim CEO, dueled for attention this morning in what turned out to be an intriguing one-two punch on the state of social globally and then then the state of the nation broadly. Zuckerberg promised us something "Awesome", while Obama dueled with opposing party leaders claiming he didn't keep his own promises. Not bad considering both were completed before noon Pacific. billion. Per day. Just on Facebook. Think about two other things Zuckerberg said today.
  • ARI HERZOG  |  FRIDAY, DECEMBER 10, 2010
    [Marketing] Should Consultants Compete or Cooperate?
    Many social media marketing professionals consult in the greater Boston region. Proof is one such agency, formed by a triumvirate of business leaders seeking to cooperate and coordinate their marketing expertise and love of Nashville. I grasp that business 101 is about selling something, and that it is important to do whatever is necessary to secure that client. But at the time, I feel that business professionals should work more closely with peers in the same industry. Why must we compete? Can’t we, shouldn’t we cooperate first? Is that asking too much? at AriWriter.
  • SOCIAL WAYNE  |  FRIDAY, NOVEMBER 9, 2012
    [Marketing] Where Investors Go To Learn – Smart$Money Executive Program in Silicon Valley Kicks Off Next Week
    During the program, investors will share and learn about angel and VC investments, deal-structure, market trends, and the Silicon Valley ecosystem. Next week kicks off the StartupMonthly ‘s Smart$Money Executive Program in Silicon Valley November 12-15. The StartupMonthly Smart$Money Executive program informs, inspires, educates, and prepares business angels and venture capitalists for their future investments in IT startups. Along with connecting to leading investors in Silicon Valley and visiting successful startups and companies such as Microsoft, Facebook, and Google.
  • FEVER BEE  |  THURSDAY, MARCH 17, 2011
    [Marketing] Brands Must Use Their Unfair Advantage To Build Online Communities
    It might be an impact on the marketing plan, an impact on the products, an impact on some special issue of the industry. It's hard for brands to build successful communities. Especially if they're competing against existing communities. You can only succeed by using your unfair advantage. You can only succeed by bringing something awesome to the party, something no amateur community can match. You have to offer a community environment which is better or entirely unique amongst other online communities. Your members have to feel like you're serving them, not them serving you. 
  • JEFF KORHAN  |  SUNDAY, AUGUST 29, 2010
    [Marketing] How to Start a Blog - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Seductive Social Media | Main | Can Social Media be Effectively Outsourced? Because they are commons concerns small business owners have with social media marketing. Because they are commons concerns small business owners have with social media marketing.  Let's take a look at some of the common challenges, some solutions for overcoming or working around them, and then a step-by-step process for how to start a blog.
  • ENGAGING BRAND  |  SUNDAY, MARCH 6, 2011
    [Marketing] Show 324 - Mining the Social Web
    Show 324 of  The Engaging Brand leadership and marketing podcast is ready  just for  you. 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast. Show 324 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen for  free , you don't need to download anything and all explained at the end of the post. Is the true power of the internet - data mining the information on the social web. Do you have to be a technology geek to be able to mine the social web.
  • BILL HARTZER  |  MONDAY, NOVEMBER 1, 2010
    [Marketing] Search Engine Optimization: 10 Search Engine Ranking Problems
    You want to make sure you do ample work up front, which unfortunately means spending more time and resources which are usually scarce, but with the proper plan, you can be well on your way to utilizing perhaps the most cost efficient form of marketing that exists. I often talk to people who claim that they are suffering from poor search engine rankings. No matter what you do, you just cannot find your web site in Google–and sometimes it’s not just the keywords the sites is targeting, the site cannot be found for the company’s name. Lack of links. Repetitive Title Tags.
  • FEVER BEE  |  MONDAY, SEPTEMBER 24, 2012
    [Marketing] The Huge Gap Between Reading and Participating
    You don't get the increased loyalty, repeat purchases, decreased marketing costs. The difference between someone reading and participating is huge.    Too many organizations aim to attract readers. They try to get experts publishing content that members want to read. This is a flawed content-driven community strategy. The only viable community strategy has to be based around active participation between members.    If members are only consuming information, they're not emotionally engaged. They're not interacting with each other.
  • LOUIS GRAY  |  SUNDAY, SEPTEMBER 5, 2010
    [Marketing] The Retail Experience Continues to Lag Online Convenience
    Since then, baby number three, Braden, has arrived, ahead of schedule , and you also saw the news of my VP of Marketing role at my6sense. The best Web sites in the world with top notch customer service make things happen, and those dinosaurs that act as if the Web is just a marketing brochure aren't going to keep their edge for too much longer. The last few months in the Gray household have been ones of change. As discussed previously, we tapped Redfin to help us with our home search, and finally found a fantastic place. So change is in the air, indeed. So our rooms remain empty.
  • ENGAGING BRAND  |  FRIDAY, DECEMBER 7, 2012
    [Marketing] Meme's - What makes an idea 'shareable'?
    Lively Loves of Social Marketing. What makes a blog post or other item in social media 'shareable'? For me the work of Susan Blackmore in The Meme Machine gives us incredible insight. It likens how human beings have evolved to what ideas need to create an 'idea meme'.  . An idea needs to be different for people to want to share it. People share for many reasons however the reasons are driven by human needs - a need to be loved, resepcted, seen as 'in the know', seen as funny etc.so your idea has to be different to what people already know. That means that.(3). Related articles.
  • SPIN SUCKS  |  SUNDAY, JULY 18, 2010
    [Marketing] Tips for Getting More Comments on Your Blog | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 18 2010 Tips for Getting More Comments On Your Blog By Daniel Hindin | Email | Print | 36 Comments | Spin Sucks reader Kara Vanskike sent me an email recently saying: “ Our blog has been up and running for about a year and a half.  They’re called bloggers. promise!
  • WHAT SPINKS THINKS  |  WEDNESDAY, JUNE 2, 2010
    [Marketing] Using Seesmic Desktop to Manage Streams of Information « The.
    Great for a guy in the Midwest… maybe more difficult for larger markets. The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals Using Seesmic Desktop to Manage Streams of Information This week, our #u30pro chat is on “managing your information streams&# so I figured I’d share a little bit about how I manage my twitter streams to consume, and share content. never really grasped the value in twitter until I started using some 3rd Party Apps. If you don’t want to download a client, try out Hootsuite. My personal facebook account.
  • WAXING UNLYRICAL  |  FRIDAY, OCTOBER 7, 2011
    [Marketing] When TweetLevel Visited #MeasurePR
    Jen Zingsheim  is Vice President of Products and Services for CustomScoop , driving product development plans to better meet the needs of public relations and marketing professionals. Almost a month and a half ago (yikes!), Jonny Bentwood, the creator of TweetLevel, appeared as the guest on #measurePR. Jen Zingsheim, who guest-moderated the chat, provided the following recap. And even though this is posting late, I’m going ahead with it since I know the transcript will be useful to you. Okay, maybe just the ones in my head). The tool is free, and anyone can review the algorithm.
  • KIKOLANI  |  TUESDAY, FEBRUARY 26, 2013
    [Marketing] Three Ways a Non-Blogger Created a Thriving Business With His Blog
    He’s known for his Firepole Marketing blog which has attracted tens of thousands of loyal readers. If someone wants that level of relatability in a marketing coach, Danny has it. And that’s what businesses seeking to improve their marketing get from him. Danny said that he could have taken multiple directions in addition to the one which led him down this path to Firepole Marketing. This is a guest post by Tim Fong. ” It’s surprising. In fact, one of his stand-out courses is on how to guest blog successfully. Relator. Individuator. Maximizer.
  • PROBLOGGER  |  THURSDAY, JANUARY 17, 2013
    [Marketing] Use These 5 Design Elements to Create the Optimum Blog User Experience
    SEOMoz is one of the most prominent organizations in the SEO and inbound marketing community. Mark Acsay III is an online marketing consultant , the owner of Webby Thoughts blog that talks about inbound marketing topics. This post is by Mark Acsay III of Webby Thoughts. One of the main unacknowledged problems with today’s websites is that many just follow the favorite design of the month. When Flash was born, we got bombarded by Flash-based sites that took forever to load. When sliding banners came along, almost everybody wanted to have one too. Where should I begin? Shape.
  • SMALL BUSINESS MAVERICKS  |  SATURDAY, FEBRUARY 19, 2011
    [Marketing] What Are You Doing With Abandoned Shopping Carts?
    Combine your e-mail marketing and customer service skills and make contact with that lost customer. Don’t spam them and don’t add them to your e-mail marketing list. mail marketing isn’t always about promoting your business aggressively. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? Do You Review Your Inbound Links? » What Are You Doing With Abandoned Shopping Carts? But what about the online environment?
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, FEBRUARY 25, 2011
    [Marketing] Are You About To Lose Your YouTube Presence?
    That means you’d have to be that much more creative and aggressive in your YouTube marketing efforts. Celebrity YouTube channels could also present a unique marketing opportunity for your small business by giving you another advertising channel. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., Tags: online , Video Marketing , YouTube This entry was posted on Friday, February 25th, 2011 at 10:38 am and is filed under Video Marketing.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, MARCH 11, 2011
    [Marketing] The YouTube Creator Institute
    YouTube is one of the top video marketing and video sharing websites online. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., Tags: content , Video Marketing , YouTube This entry was posted on Friday, March 11th, 2011 at 10:22 am and is filed under Video Marketing. About Us What’s a Maverick? It’s called the YouTube Creator Institute. This looks like a good deal. The reason for introducing this is obvious. YouTube is hoping to make money from your content.
  • SOCIALNOMICS  |  TUESDAY, AUGUST 27, 2013
    [Marketing] Five Affordable Social Analytics & Customer Service Tools
    Social media analytics are another cost that entails some investment when it comes to your marketing strategy and overall marketing goals.  'We all know that social media is not free especially when it comes to community management, creating content, and boosting posts to be promoted (ex.Twitter). Of course there are always the free tools like Google Analytics and Facebook Insights. Google Analytics help you determine what social sites are helping to drive traffic to your site and what campaigns are working versus those that need to be dumped or optimized.
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