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  • JEFF ESPOSITO  |  FRIDAY, OCTOBER 18, 2013
    [Marketing] The Importance of Company Personas in Social Media
    marketing persona is simply an invented version of your business, consumers and products that work as a marketing tool for your overall business. For example, Flo from Progressive Insurance and Doug from Ford are both marketing personas but so are the hundreds of buyer personas created during the research phase of almost all campaigns. 'This is a guest post from Alicia Lawrence. . Company personas – a phrase that holds much controversy and confusion definitely has an impact on your purchasing decisions. The Three Types of Personas. Creating Your Personas. How old are they?
  • GEOFF LIVINGSTON  |  SUNDAY, MARCH 13, 2011
    [Marketing] Get Off the Highway
    It’s back to the Origin of Brands theory and owning a special part of an idea market that resonates with your community. Image by Silvar. “…the information superhighway… will link everyone at home or office to everything else—movies and television shows, shopping services, electronic mail and huge collections of data.&# New York Times, 1993. Yes, communities and conversations are missing, but it was a pretty dead-on prediction. Millions of people have developed an “information highway system&# that is quite amazing. Perhaps the metaphor is unfair.
  • KIKOLANI  |  FRIDAY, JANUARY 14, 2011
    [Marketing] Fetching Friday – Resources Mashup & A Day Without Rain
    How article marketing can help your blog – 5 reasons you should consider supplementing your blogging routine with article marketing. The social media marketer’s SEO checklist – what a social media marketer needs to know about SEO to help make social campaigns help with search rankings. This post is part of a weekly series, Fetching Friday, featuring the resources mashup and a day without rain on kikolani.com. The Resources Mashup. Blogging / Writing. 11 creativity resources – perfect for bloggers or writers needing a bit of a boost.
  • BILL HARTZER  |  SUNDAY, DECEMBER 9, 2012
    [Marketing] SEO Software Tool Review: Colibri
    The free trial account allows you to check up to 50 keywords daily which works well for helping you find out more information about your online competitors, and monitor your online market. But ultimately, the ColibriTool.com website is a useful tool for online marketers looking for a much more convenient way to do keyword research across numerous search engine platforms. If you are going to be successful at getting your web pages to rank well in the search engines, it is extremely important to track how well they rank for popular keywords in your niche. Search Engine Optimizatio
  • BILL HARTZER  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Marketing] Why Your Corporate Website Needs a Blog
    An additional technique bloggers can teach corporate marketers is to make technology your friend. Besides being simple for marketers to use and update the site with out IT intervention, blog software program has the added benefit of automatically creating an RSS feed from the content material. If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. The Nuts about Southwest blog is the corporate blog of Southwest Airlines. How often will it be updated? Digg this!
  • DREW'S MARKETING MINUTE  |  FRIDAY, JANUARY 7, 2011
    [Marketing] "Can you please delete someone's comment?"
    We're having a lively discussion over at Marketing Prof's Daily Fix about how to handle a sticky problem I found myself in a few months ago. was asked by a website owner to delete a comment someone had made about him and his service offering. It's a loaded issue that asks some tough questions about social media's transparency, the risks of having an online presence and much more! Come on over and add your two cents by clicking here ! Web/Tech
  • PROBLOGGER  |  SATURDAY, NOVEMBER 27, 2010
    [Marketing] 10 Realizations that Will Crush Your Little Heart In Your First Year of Blogging
    This type of social media marketing needs to be done, and done well. This guest post is by Moon from Experiments in P assive Income. This post comes from someone who has made a ton of mistakes and is on her way to learn from those mistakes. You and I probably have a lot in common … after all, you’re here to learn about blogging and how to do it well and, well, I’m trying to do the same. As a new blogger in a very crowded niche, I’ve found the year tough. Still, it helps to be prepared. Here are ten things that will crush your little heart in your first year of blogging: 1.
  • THE WAY OF THE WEB  |  SUNDAY, FEBRUARY 21, 2010
    [Marketing] The best social games on any platform…
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? blog comments powered by Disqus Blog Partners
  • SOSHABLE  |  SATURDAY, DECEMBER 3, 2011
    [Marketing] Are Half-a-Million Apps Too Much?
    It’s that there are so many now that unless there’s a real marketing machine or big name behind them, they don’t have the ability to gain the exposure necessary to hit the coveted “Featured” or “Top Downloads” lists on the various markets. At some point, enough is enough. There are over a half-million iPhone and iPad apps. Android is closing in. Microsoft is making a push. Granted, many of the apps are the same on the different platforms; it just doesn’t make sense to have OS-exclusive apps. Cross-platform is the way to go.
  • SPIN SUCKS  |  SUNDAY, MAY 1, 2011
    [Marketing] Inside View Makes Your New Business Meetings Productive
    You can get market cap, the org structure, list of key employees and the social sites they belong to, relevant company news, addresses and phone numbers and more; all from your Salesforce “lead” view. The big SOBCon is happening as I type and, while I was unable to attend this year (forthcoming Spin Sucks Pro launch, cough), I did manage to make it over to the opening night party, hosted by Social Media Club , on Thursday night. tell you this because I quite unexpectedly, and very pleasantly, had the opportunity to meet Cindy King from Social Media Examiner. Check it out.
  • JEFF ESPOSITO  |  FRIDAY, SEPTEMBER 14, 2012
    [Marketing] PayPal, Oreos and kids embarrassed to read
    Their 100 days of Oreo campaign is brilliant from a content and pop culture standpoint and is a golden example for mixing social and content marketing. Social Marketers don’t walk the walk – nice read from Jason Falls noting, with data, how many marketers stress the importance of social without really practicing what they preach. This was one of those weeks that I am happier that it is behind me. Everything’s fine, but hearing that I’ll be limited in usage of it for the rest of my life blows – but hey could have been worse, given a car did run me over. Five for Friday
  • SOCIALNOMICS  |  THURSDAY, AUGUST 4, 2011
    [Marketing] Smartphone Addiction: Good or Bad?
    James Thickett, Ofcom director of market research said, “Smartphones are changing social etiquette, and technology is now driving our values.”. It seems like nowadays people can’t go anywhere without their smartphones.  Whether its checking the weather, e-mail, bank account, or Facebook updates, smartphones have made mobile connectivity so accessible that today’s younger generations seem much more “addicted” to their smartphones. . photo courtesy of: sxc.hu. According to Erica Swallow, associate editor of Mashable, the United Kingdom has declared itself a “smartphone-addicted” country.
  • BILL HARTZER  |  SATURDAY, APRIL 28, 2012
    [Marketing] Selling Your Domain Name with LeadRefs
    For those who like to do affiliate marketing, buying domains is a familiar subject. Many affiliate marketers buy tons, and tons of these types of domains, and work to get those domains ranked in the search engines. For example, if I am interested in a domain that starts with “internet-marketing”, is there a way to find these types of domains? You never know what set of keywords will be the next big thing, so you buy several domains with several different combinations of keywords. This is the kind of problem that LeadRefs.com can help solve. Domain Names
  • PROBLOGGER  |  FRIDAY, NOVEMBER 18, 2011
    [Marketing] 3 Secrets to Not Getting Discouraged as a Blogger
    Everything else (including marketing and promotion) comes second. Jeff Goins is a writer and marketing consultant. This is a guest post by Jeff Goins of Goinswriter.com. The other night, I was catching up with a writer friend who is taking his first steps towards becoming a professional blogger. He was frustrated and upset, wanting to quit. Listening to him, I realized something: writing is discouraging work. It’s a time-consuming, underpaid, solitary activity. No wonder so many authors turn into drunks and most bloggers don’t receive their due appreciation. Relax.
  • LOUIS GRAY  |  WEDNESDAY, JANUARY 12, 2011
    [Marketing] Early Days for Mac App Store, Chrome Web Store
    In fact, despite my understanding that these are replacing retail software titles, after years of staring at the Android Market and iTunes App Store, there's something very much like sticker shock when scrolling through the offerings and seeing prices in the tens of dollars, $30+ and beyond. Even the Android Market, once barren, doesn't need to highlight its total app count any more. Practically all my favorite bands were missing. But I believed in the model, and knew that eventually, the contracts would be signed that filled in the gaps. Top Mac Apps. Kid Pix is $50.
  • GAURAVONOMICS  |  FRIDAY, OCTOBER 1, 2010
    [Marketing] How to Scale Real-time Plus Face-time | Gauravonomics Blog For.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Social Networks and Communities Can Be Content-Centric or People-Centric Should Brands Approach Community Engagement Like Governments Approach Public Diplomacy? » How to Scale Real-time Plus Face-time Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again!
  • ENGAGING BRAND  |  SUNDAY, JULY 29, 2012
    [Marketing] A Reason To Behave Badly At Work This Week
    They don't ask what the market wants, or what would be safe to show the boss.No.they think how could we make this successful, what if we did this.etc and not find reasons or problems that could prevent it from happening. One of my favourite leadership quotes is. Remember, well behaved people seldom make history". It always makes me smile, I wish I could remember who said it! Now before you all get excited  I am not encouraging bad behaviour! but I love the idea that conformity to the norm does not necessarily bring success. They play angels advocate not devils advocate! is crowded!
  • ONE SOCIAL MEDIA  |  THURSDAY, JULY 1, 2010
    [Marketing] How to Use Social Media for Crisis Management
    Find us on Archives August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 Recent Posts Twitter Launching Official Tweet Buttons This Week [Exclusive] Brand Advertisers Spend 10 Times More on Facebook than They Did Last Year Don’t Hesitate to Use Social Media As a Marketing Tool New Study on the Social Media Habits of Women (18-34) Does Your Company Have a Social Media Identity? If used properly, social networks can also be used to inform your employees on time about any emergency situation. Canadian Health&Care.No High quality pills.
  • BRASS TACK THINKING  |  FRIDAY, JULY 16, 2010
    [Marketing] We're All Recovering Somethings
    Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives We’re All Recovering Somethings July 16, 2010 | by Amber Naslund View Comments I have a confession to make. was a social media novice once. was even a bit of a purist. few years ago, I was really just trying to understand all of this. caught hold of some voices that I thought had a solid understanding, and I listened. So much of that has changed. The difference between where I was then and where I am now is a combination of a few things.
  • SOCIALFISH  |  MONDAY, JUNE 17, 2013
    [Marketing] Advancing Nonprofits’ Missions With Storify and Quora – How MomsRising and charity: water Have Used These Tools for Success
    Some tools, like Facebook and Twitter, are are a given – but in the case of new social media platforms that continue to emerge and evolve, which tools should community managers and marketing staff focus on? 'With so many social media tools capturing the attention of nonprofit organizations, how should nonprofits decide which tools are the best investment of their time and personnel? We took a look at two organizations using two of these lesser known platforms to (successfully) advance their missions: Storify and Quora. Here’s how. And with that, comes reputability.
  • SOSHABLE  |  MONDAY, MARCH 28, 2011
    [Marketing] Why Facebook’s Political Moves Should Terrify Us All
    It hurts me to talk trash on them when our Facebook Marketing Firm is getting new customers by the bushel. Power is often something that is earned. It’s also something that can be taken by making the right moves. As Facebook continues to expand its reach in Washington , alarm bells should be ringing in every one of our skeptical minds. For the most part, it will go unnoticed. It’s like the perfect bomb – two components that are benign by themselves but deadly when mixed. It will prove to be deadly. Believe what you will, but don’t be foolish or blind.
  • JEFF ESPOSITO  |  MONDAY, JUNE 17, 2013
    [Marketing] Perception Versus Reality
    Social media roles require the same qualities and practices that marketers, communicators and strategists have had for years. Sure the platforms are always changing and it is real-time, it is still just talking and marketing. 'No matter what type of job you have, chances are that there are times when you take yourself or your job way too seriously. In the digital and social space, this is often our own Achilles heel as press clippings and blogs within the space help puff out our chests and inflate our own feelings of self-importance. It can’t wait. It also leads me to….
  • GEOFF LIVINGSTON  |  MONDAY, MAY 10, 2010
    [Marketing] Can the Contest Craze Sustain Itself?
    However, with the widespread influx of corporate social responsibility/cause marketing dollars, contests have suffered. It seems anyone with some extra dollars in their cause marketing budget wants to create a free-for-all contest to show their customers charitable goodness. It’s my belief after 15 years of professional marketing experience that every organization has an emotional bank account with a stakeholder. Some of these have been well designed, particularly the Foundation based contests. In reality a strong contest design also includes Theory of Change. Again.
  • DIVA MARKETING BLOG  |  SUNDAY, JANUARY 1, 2012
    [Marketing] Stories From Smaller Nonprofits: Asylee Women Enterprise (AWE)
    Some how it seems fitting that the last in Diva Marketing's 2011  Shining A Light on smaller nonprofits series  should highlight an organization that helps courageous women find hope at the start of a new chapter in their lives. Somehow it seems fitting that this NPO goes by the name of  AWE. . Molly Corbett  is our story teller for this special post. She is the founder and executive director of  Asylee Women Enterprise  (AWE). Molly has worked in the nonprofit sector for 20 years.  Molly Corbett -  Most of us are very familiar with the Christmas story of Mary and Joseph. Website.
  • CHRIS BROGAN  |  MONDAY, NOVEMBER 7, 2011
    [Marketing] After the Kumbaya
    For the last few years, the phrase “social media” has been the dominant buzzword of marketing, and for business as a whole. Maybe not always in so many words, but these are the questions that I receive from CEOs as they politely endure my speeches to their teams while their CMO or VP of marketing froths over the idea of offering Foursquare discounts to coax economic wildfire into being. speak with a lot of marketers who say (often with a sheepish look), “I’m not very technical.” How do I make some money from letting my employees tweet? Awesome.
  • BARE FEET STUDIOS  |  THURSDAY, DECEMBER 3, 2009
    [Marketing] Confused? Consider Rox's 180 Rule
    Thanks to blogging and Twitter, even people who have never used your products can have more influence on buying than any other marketing channel! spoke to a Marketing Class at HPU last night and one of the questions was about making money. And in this case, the use of social media marketing plays in perfectly for the entrepreneur. Consider Rox’s 180 Rule Confused? Consider Rox’s 180 Rule by Roxanne Darling on December 3, 2009 When I am doing social web training these days, at least once or twice an hour I implement what I call “Rox’s 180 Rule.&#
  • DIVA MARKETING BLOG  |  MONDAY, DECEMBER 21, 2009
    [Marketing] Stories From Smaller Nonprofits: St. Vincent and Sarah Fischer Center
    In midst of the chaos of shopping, gift wrapping and cookie baking I invite you to join me on Diva Marketing for a quiet moment to learn about the work of some smaller nonprofits. Throughout December I'll be highlighting stories from nonprofits that light the way for causes that may not be on the front page of the New York Times. It's my wish that together we can help raise their visibility, perhaps find a new volunteer or even encourage a donation or two. Because as Laura King Edwards , Taylor's Tale , says, "Nothing should stand in the way of a dream." 
  • CHARLENE LI  |  FRIDAY, SEPTEMBER 24, 2010
    [Marketing] Celebrating six years of blogging and sharing
    Connect with Charlene Home | Blog | Open Leadership | Groundswell | Engagements | News | About Charlene Copyright © 2010 Charlene Li | Privacy | Disclosure Digital Marketing Partner Home Blog Open Leadership Groundswell Resources Engagements News About Charlene Celebrating six years of blogging and sharing Six years ago, I wrote my first blog post, “ Blogging as a state of mind “ Forrester was supportive of my research efforts into the nascent subject of social media and saw the logic of my having a blog if I was going to be advising clients on how to have one! Share it.
  • LAUREL PAPWORTH  |  WEDNESDAY, APRIL 21, 2010
    [Marketing] NOT hiring someone based on Facebook or Twitter
    Social Network Marketing Campaigns: Features Attributes (13). Social Media: Facebook blogs marketing course (2). It’s dangerous to Google someone and then not give them a job – particularly if you tell them what you found and also keep a copy somewhere. Here a potential employer blogged about not hiring someone because she tweeted “I can’t bludge anymore&#. Commonsense says you wouldn’t want that person as an employee but what does the law say? did a co-presentation with Nick from Tresscox on the law and recruitment. T&C. Lawyers pfft. Maybe.
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 10, 2013
    [Marketing] Is Facebook Home the Beginning or the End?
    Could I get a phone that is centered around marketing? is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the newly launched “Facebook Phone,” released to little acclaim last week. haven’t used it personally, but from afar it seems a little bit like the Windows Mobile interface that uses live tiles and lots of photos to make the phone experience more vivid and alive. To you as well?
  • WISDOM LONDON  |  THURSDAY, JANUARY 6, 2011
    [Marketing] Ever wondered about….SXSW?
    If you’re using Twitter, reading blogs and generally have any interest in tech (and what marketer doesn’t?) Quite apart from the fact that big industry events often signal industry change and progress, SXSW also points clearly to what we should be understanding loud and clear by now: It’s no longer about social vs marketing vs technology vs content. Wisdom London Creative Communications is our world… « Ever wondered about…Social Commerce? Ever Wondered About…Net Neutrality? » Ever wondered about… SXSW? What is it? What will 2011 hold?
  • SOCIALFISH  |  SATURDAY, FEBRUARY 1, 2014
    [Marketing] Crazy Fundraising Events To Raise Money For Charity
    Related Posts 5 Rules for Your Social Voice During A Crisis Engaging Through YouTube – Charity Inspiration Multichannel Marketing For Nonprofits 3 Facts About Fundraising on Social Media It’s that time of year again- the DoGooder Awards are back! 'Periodically, we like to give the floor to an association or nonprofit who requests it. This guest post is by Shirin from  Leukaemia Lymphoma Research. Did I succeed? Yes indeed, and for those who wish to know just how I did it, read on. The method is simple. Helping Blood Cancer With A World Record. How fabulous is that?
  • LOUIS GRAY  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] TweetDeck Looms to Battle Seesmic, Twitter on Android
    In the two years since TweetDeck first launched on the desktop , it has set the standard for multi-functional multi-account Twitter-centric applications, bringing the concept of columns, grouping and integrated search to what had previously been a bland market of simple apps. Now, the two are competing for visibility on yet another screen - that of the fast-growing Android platform, and unlike previous battles, which usually saw TweetDeck innovating first, it was Seesmic who got there first - in a big way, going live on Android and BlackBerry back in November of 2009.
  • CHRIS BROGAN  |  THURSDAY, SEPTEMBER 15, 2011
    [Marketing] Memorable Speakers Blend Stories, A Connection to the Audience, and Takeaways
    I’m into day two of the Inbound Marketing Summit in Boston, part of the #FutureM events that are dedicated to showing how big a tech and marketing town Boston really is. spoke yesterday, as did author Ben Mesrich. Today, I’ll see Guy Kawasaki, Tim Hayden, and Dan Heath, among others. It has me thinking about speaking and speakers. Great Speakers Tell Stories. great speaker doesn’t simply preach from the stage. They tell illustrative stories that explain their points. More so, she shared her own feelings about the brand and how the story related to her.
  • SOCIALFISH  |  MONDAY, OCTOBER 15, 2012
    [Marketing] E-commerce innovation: Engaging your customers
    Part of that success lies in marketing and the way people choose to engage their audiences in the world. There are many variables at stake when it comes to the success or failure of a business or organization. In an age of social media, that means taking the technologies that are at hand today and pushing the limits of what it means to connect with our communities every day. There are great examples of brands that have turned modern technologies and business practices into successful audience engagement innovation tools. Rackspace and Web Hosting. Boasting a 99.9 photo credit ).
  • SOCIALFISH  |  THURSDAY, JANUARY 26, 2012
    [Marketing] More Changing the World in 2012
    In 2012, I’d like to personally train or speak to more than 1,000 nonprofits about online marketing best practices. Just in case you  missed them, here are some more truly thoughtful responses to my meme, How Are You Going to Change the World in 2012 ? More posts are here.). Challenge Accepted: Make the World a Better Place  (Lowell Aplebaum). For the association world:  Collaborate.  No, I am not talking about the ASAE social network platform (though it is a great place to connect with colleagues and get involved).  I am talking about associations working together to work together. 
  • FIREBELLY  |  FRIDAY, JANUARY 3, 2014
    [Marketing] Debunking Myths About Millennials
    work at a social media marketing agency, so I can’t really talk. 'Image via [link]. As a millennial I have heard every myth possible about my generation. am sure you have heard the more popular statements that millennials are lazy, narcissistic, and never do anything but sit on our computers. The list goes on and on. am going to try and not make this post completely about myself, because you cannot really generalize an entire generation based off a few people. However, that is what typically happens, so please do not let one millennial ruin your entire outlook on us.
  • BRASS TACK THINKING  |  WEDNESDAY, MARCH 30, 2011
    [Marketing] Proposing Partnership Properly
    Joint marketing, content creation, or other time- and resource-heavy commitments that you can’t take on alone? Have you gotten this in your inbox, or uttered this open ended phrase? “I’d like to find more ways to partner/collaborate/work together (insert your variation here)&#. Most of us that work for successful or visible businesses get this a lot, or if you’re a successful individual, you might get it a lot too. However, it’s likely that your target doesn’t have time to simply muse on how they can help grow your business. Be concise. Is it scale?
  • SPIN SUCKS  |  MONDAY, AUGUST 2, 2010
    [Marketing] Addicted to Social Media | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 02 2010 Addicted to Social Media By Daniel Hindin | Email | Print | 8 Comments | Guest post by Martin Waxman , co-founder and managing partner of energi PR, Communications, Digital in Toronto. My name is Martin W., and I am…addicted to social media. No wait.
  • WEB METRICS GURU  |  SUNDAY, AUGUST 28, 2011
    [Marketing] Review of Social Media Analytics
    Listen to this: “…I have come to believe marketing and communications agencies are not the most appropriate entities to measure marketing or PR campaigns run on behalf of their clients, especially within social media. That’s exactly what Bob and I walked away from our conversation thinking and talking about, and Marshall is right that it’s an EVEN BIGGER mistake in PR and Social than it is in the relatively “hard&# disciplines of online marketing. But that’s really just a small piece of the total effort. No so.
  • SOCIALNOMICS  |  THURSDAY, OCTOBER 22, 2009
    [Marketing] Companies Ban Social Media = Bad Idea
    People who do surf the Internet for fun at work – within a reasonable limit of less than 20% of their total time in the office – are more productive by about 9% than those who don’t,” Dr Brent Coker, from the Department of Management and Marketing at The University of Melbourne.  There has been a lot in the news lately about companies banning social media in the office.  The USA Today reported on October 22, 2009 in their Snapshot®* that 54% of companies completely block Facebook, whereas another 35% apply some form of limits.  Why does this feel like déjà vu?  Probably not. 
  • PROBLOGGER  |  THURSDAY, FEBRUARY 9, 2012
    [Marketing] 6 Powerful Guest Post Tactics that No One’s Talking About
    It is one of the most widely-adopted blog promotion strategies in existence, and has been made perhaps even more popular by the success of “serial” guest posters such as Danny Iny of Firepole Marketing. The ultimate success of guest posting is determined by a key fundamental cherished by marketers worldwide: the conversion. don’t want to get too deep into marketing fundamentals here, but this post is written with the understanding that you know what you want from your guest posting strategy. Content may be king, but marketing is its overbearing queen.
  • THE WAY OF THE WEB  |  WEDNESDAY, AUGUST 10, 2011
    [Marketing] We live in strange times…
    Despite the predictable flurry of bloggers attempting to get traffic by relating their top tips for marketing or small businesses which can be derived from the rioting, there’s still a huge amount of uncertainty in the air, and a sense that the implications of what has happened will take a while to surface. It’s been a strange couple of weeks, both personally and given the events occurring across the country. I’ve seen social herd behaviour lead to violent unrest, and then seen it result in people coming together to clean up the aftermath. Digital Culture
  • FEVER BEE  |  TUESDAY, MARCH 11, 2014
    [Marketing] Specialise In Your Community Role
    Look specifically at the Project Management Software Survival Guide , Strategic Database Marketing , or books within the knowledge management and non-profit sectors for measuring impact.  Learn the tenets of permission marketing, PR, growth hacking/viral feedback loops, presentations (at events), and customer evangelism. 'In the early stages, the community manager typically performs all the tasks in the community management framework.    As the community develops, their role splits.   The single benefit here is specialisation.
  • WEB METRICS GURU  |  SATURDAY, MARCH 19, 2011
    [Marketing] Super Full Moon and Web Journal – Mid March, 2011
    The market is too nascent and the functional requirements too distinct to make it likely that one tool will meet all your needs. I noticed a brilliant full moon tonight as I was walking home and found it was indeed called a “ Super Full Moon &# and happens only once ever 18 years or so – it’s the point in the Moon’s orbit where the Earth and Moon are closest together, wish I had seen it just before sunset. Well, I have an iPAD 1, but now the iPAD 2 came out people are wondering if it’s worth upgrading. In Social Media, they should do it the other way around.
  • CHRIS BROGAN  |  SUNDAY, MAY 20, 2012
    [Marketing] Pushing A Hashtag Really Isn’t Going to Work Without Some Preexisting Love and Trust
    don’t normally write posts that complain about a marketing methodology, but I guess I’m just asking whether this is what we think these tools were built to accomplish. If I’m some VP of marketing at Wendy’s, who sold this to me, and why did I think it was okay? I saw a YouTube advertisement for the fast food restaurant, Wendy’s, where they were promoting the use of the Twitter hashtag #upgradeyourmeal (click that for your own real time search). Running over to Twitter to see what they were getting for responses, I saw the sampling above.
  • SOCIALFISH  |  TUESDAY, FEBRUARY 1, 2011
    [Marketing] Link Love Monthly: Best of January 2011
    The Social Media Marketer’s SEO Checklist – SEOmoz. 10 Digital Marketing Industry Pet Peeves – Going Social Now. things every marketing technologist should know – Scott Brinker. Here’s a monthly selection of links to some of the most interesting posts that we’ve read and shared over the last 30 days. These kinds of posts are what inform our own writing here at SocialFishing; hope you’ll dip in and out at your leisure! Toolbox. How to easily view a Twitter conversation on a single page – Lifehacks. – Jesse Stay. How PR 2.0
  • JASON YORMARK  |  WEDNESDAY, AUGUST 25, 2010
    [Marketing] What I've Learned About Blogging Based On A Year's Worth Of Data
    marketing tools Nature Blog Network » Whither StumbleUpon? [.] My main blog is [link] and my marketing blog of IT Professionals is [link]. Like many bloggers, I’ve gone in and out of writing, and that doesn’t help with maintaining a consistent flow of traffic to your blog. At the end of the day, driving eyeballs to my blog isn’t really the ultimate goal, writing useful and appreciated content is. But I like anyone loves to see people visit. Let’s start with the following tables. My analysis and thoughts follow. of these were lists (no surprise there).
  • THE WAY OF THE WEB  |  TUESDAY, AUGUST 23, 2011
    [Marketing] OK Go + Muppets = Epic Win.
    I could try and shoehorn in something about OK Go building their following by doing their own thing and not relying on a record company etc, or try and find 10 marketing lessons you could learn from The Muppets, but to be honest, if you haven’t seen it, this video is just bloody brilliant. Hat Tip to the lovely Vicky_Anderson on Twitter, who runs a great site about anything going on stage in Liverpool. Disclosure: Vicky is an old (and valued) friend of mine). Funny brilliant video muppets ok go
  • DANNY BROWN  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] Why You'll Never See Ads on DannyBrown.me - Danny Brown
    Instead, I’m just a marketer who likes to blog with his virtual pen, and hopefully the things I write will encourage discussion, either here or elsewhere. Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Why You’ll Never See Ads on DannyBrown.me August 11, 2010 34 voices share yours! Share Save In the last month, I’ve received no fewer than fifteen emails asking me if I’d be interested in running ads on my blog. But I don’t, and I’m not. Sound okay? with most respects.
  • PROBLOGGER  |  WEDNESDAY, JULY 4, 2012
    [Marketing] New Blogger? Create a Viral Post in 5 Simple Steps!
    This guest post is by Greg Digneo of  Cloud Marketing Labs. It’s a new social media company, and bloggers and marketers are still trying to figure out ways to leverage it. Greg Digneo is the founder of  Cloud Marketing Labs  which works with B2B companies who want to generate more online sales leads.  Admit it: you think I’m nuts. There’s no way a new blogger can write a viral blog post with five simple steps! Well, as the saying goes: “I said it was simple, but it ain’t easy.” In fact, it will take a lot of work, but it can be done. The myth of the viral post. New Blogger?
  • PROBLOGGER  |  SUNDAY, FEBRUARY 27, 2011
    [Marketing] How to Brand Your Blog’s YouTube Channel
    I’d be interested in hearing any creative marketing strategies you’ve come up with! This guest post is by Jenny Dean of Business Blog Writers. Whether you run a business with a YouTube channel, you’re a blogger whose blog has a complementary YouTube channel, or you’re someone with a blog who’s thinking of setting up a YouTube channel, you may be interested in knowing how to brand a YouTube channel. Why is branding important?  The most famous brands in the world are identified by their logos. Your brand gives people a way to easily identify you. Sign into YouTube.
  • FEVER BEE  |  WEDNESDAY, AUGUST 29, 2012
    [Marketing] Building Your Ragtag Band Of Believers
    We’ve worked with community managers from HR, innovation, marketing, PR, tech support, customer service, CEO’s office, fundraising, and more. Internal charts are usually idealistic and irrelevant. don’t care where the community manager sits within the organization. It doesn’t matter nearly as much as you think. care whether the community manager can build internal communities to support the external community. We had a revelation two years ago. The majority of successful communities we worked on were developed by a ragtag band of believers. They came from throughout the organization.
  • JEFF KORHAN  |  WEDNESDAY, OCTOBER 13, 2010
    [Marketing] Keeping Up With Social Media - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Blogging Wet | Main | How Facebook is Humanizing Search » October 13, 2010 Keeping Up With Social Media The pace of social media is exhilarating for those of us that thrive on constant change.   This must seem like insanity to most small business marketers.  This must seem like insanity to most small business marketers. Keeping Up You cannot do this alone - none of us can. There is a better way. Share with me! Make friends.
  • WWW.MASTERNEWMEDIA.ORG  |  THURSDAY, SEPTEMBER 23, 2010
    [Marketing] Guide To Online Content Syndication
    For example, the average, quality blogger would have a very difficult time signing an individual distribution deal with LexisNexis (a leading global provider of information solutions to professionals in the legal, risk, corporate, government, law enforcement, accounting and academic markets). About Susan Gunelius With nearly 20 years of marketing, branding and copywriting experience, Susan Gunelius , President & CEO of KeySplash Creative, Inc. Susan is also a featured columnist for Entrepreneur.com where she writes about copywriting and marketing communications.
  • VIPER CHILL  |  SUNDAY, DECEMBER 13, 2009
    [Marketing] How to Achieve In One Year What I Did In Three
    Three as at 18 my blog managed to get me a lucrative job in the internet marketing field or four as I managed to quit my job and start working for myself. made around $5,000 through my websites over the next year and over $20,000 through coaching about internet marketing. For the most part, once you have your first website up and you’re starting to take action, ignore pretty much the entire internet marketing industry. imagine that it is still very exciting to get into the internet marketing world now with thousands of people promising you easy success. Cheers!
  • TWIST IMAGE  |  SUNDAY, JULY 21, 2013
    [Marketing] From Advertising To Youtility
    He is a frequent guest on this podcast and I am honored to have him back to discuss a topic that is both near and dear to my heart as well (a full chapter and more on utility-driven marketing is featured in my latest business book, CTRL ALT Delete ). digital marketing. marketing podcast. 'Episode #367 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #367 of Six Pixels Of Separation - The Twist Image Podcast. Really thrilled to have my friend, Jay Baer , back on the podcast. " Proof in the pudding?
  • DREW'S MARKETING MINUTE  |  MONDAY, JUNE 11, 2012
    [Marketing] My reading secrets
    I read lots of business/marketing books, mysteries, books about Disney /Walt Disney, baseball books, biographies and Harry Potters (Yes, I re-read them). Many of you write to ask how in the heck can I read as much as I do. I am admittedly a voracious reader — consuming two or three books a week. I’m now going to reveal my reading secrets. know it matters:  I’ve always believed that people who read were more successful. It didn’t matter how they ingesting the information (audio, electronic book, old fashioned book, etc.) That way, it keeps reading fresh and fun.
  • ENGAGING BRAND  |  THURSDAY, MAY 10, 2012
    [Marketing] The People Balance Sheet
    credit controller is bringing in money to pay the wages, to create the ideas, to sell to the market etc. Any business needs to reinvest in assets so that they don't become outdated to the market. Accounting for people is much more difficult than accounting for profit. Yet people are the value creators.we are much better at thinking about return on investment of machinery than we are of people. tend to think it is more emotional, it is sensitive. Yet if someone cannot answer a simple question of how they bring value into the business, then they are not fully engaged.
  • KIKOLANI  |  WEDNESDAY, JUNE 12, 2013
    [Marketing] How to Price Your Services and Earn What You’re Worth
    Pink (Drive), and John Jantsch (Duct Tape Marketing). 'Disclaimer: This is a sponsored review for a book that I really enjoyed reading and got some great ideas from. I’m publishing this review because I know you will get value from it as well! One of the things many freelancers and small businesses struggle with, myself included, is pricing. How do you determine how much to charge for your services? How do you stop the vicious cycle of taking on low-paying clients who refer other low-paying clients? How do you start enjoying the work you do without killing yourself to get it done?
  • GEOFF LIVINGSTON  |  FRIDAY, APRIL 23, 2010
    [Marketing] Kelly Mitchell Discusses Next Level & Hawaii Social (#nextlevelhi)
    KM: They will learn social media’s importance and ability to generate profits, new customers and broader market awareness. We’ll also teach them how to start conversations & engage new customers & contacts to help them grow revenue & achieve marketing objectives. Every region with a strong social media community has a great conference that serves that area. The Hawaiian Islands are no different, with Next Level Hawaii set to take place next Thursday through Saturday (April 29 – May 1). Here’s our interview. It’s the same with social media.
  • TWIST IMAGE  |  TUESDAY, AUGUST 30, 2011
    [Marketing] Apple Turns Its i To Television
    Apple proved that there was a huge market for this type of tablet device and you can imagine what a sixty-four inch version might look like (push that further and imagine using your iPad or iPhone as the remote control to flick content on to the screen). Apple has already had Apple TV in market since 2006, but the second generation (which came out in September 2010) has already begun the true fusion of online content with our television screens. Are you paying attention to Apple 's next move? Yes, the line between resolution quality of print and screen has happened. Steve. apple.
  • CONVINCE & CONVERT  |  MONDAY, AUGUST 16, 2010
    [Marketing] Blastoff for My New Social Media Newsletter
    link] Marketing 150 Via @jaybaer [link] Blastoff for My New Social Media Newsletter [link] TimWeaver How will this be different or an adjunct to those of us who read your blog, FB and follow you on Twitter? Ive founded 5 companies, and spent 15 years running digital marketing agencies. must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. I'm really looking forward to this, Jay!
  • CHRIS BROGAN  |  TUESDAY, JULY 20, 2010
    [Marketing] Blogs as Loss Leaders
    give that to you in Third Tribe Marketing , which isn’t free. Then, I can sell the larger parts, like customization and the management and all the details, through my marketing company, New Marketing Labs. Chris Voss gave me the idea for this post. He was talking about his blog as a loss leader, meaning, something that doesn’t exactly earn revenue, but that is a lead in towards other things that make money. Stores use loss leaders all the time. Sell nylons to ladies at cost and get them to buy the high markup stuff, too. Loss leaders are as old as retail.
  • FRESHNETWORKS   |  MONDAY, OCTOBER 18, 2010
    [Marketing] Three tips for resourcing social media in B2B businesses
    Here are 3 tips to get the ball rolling: B2B managers need to find candidates who have spent adequate time in both sales and marketing positions and can present a clear understanding of how he or she will help to impact the bottom line using social channels. Guest blog post by Matthew Schwartz, editor of Follow the Lead , a blog on b-to-b search engine ZoomInfo. As the use of social media grows within B2B businesses, there is increased demand for companies to hire in-house social media resource. For many B2B organisations, this will mean creating an entirely new position. Tweet This!
  • KIKOLANI  |  WEDNESDAY, FEBRUARY 13, 2013
    [Marketing] 7 Must-Have Legal Resources for Freelancers and Independent Contractors
    560 Resources for Blogging, Online Marketing, and Starting a Business. This is a guest post by Leon Harris. Working as a freelancer sounds pretty great in the beginning: you get to set your own hours, choose clients, and virtually be the boss. And while this is definitely awesome, there are some potential drawbacks, as well, like hustling for work, juggling multiple clients, and having to pay for your own health insurance. Like any type of work, there are both challenges and rewards. But when it comes to the legal aspects of running your business you may not know where to begin. Docracy.
  • MINDJUMPERS  |  FRIDAY, JUNE 25, 2010
    [Marketing] Big Mashable Social Media Meetup in Antwerp
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved Mashable’s Social Media Meetups take place all over the world and everyone is invited to organize a Meetup.
  • MINDJUMPERS  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Marketing] The New Twitter
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved And with the new changes we get even more – both faster and easier. It also provides you content that are related to the tweet you clicked.
  • WISDOM LONDON  |  FRIDAY, JANUARY 7, 2011
    [Marketing] Ever Wondered About…Net Neutrality? « Wisdom London
    We should care because we’re due to hear a lot more about it, and because this is certain to have ramifications for digital marketers at some stage, sooner or later. If net neutrality is protected, this is generally good news in cost terms for tech start-ups and marketers alike, but with more data than ever being carried, networks are in danger of becoming overloaded and one way or another infrastructure investments must be made and paid for. Wisdom London Creative Communications is our world… « Ever wondered about… SXSW? Emotive subject alert! Why should I care?
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, APRIL 19, 2013
    [Marketing] How Fake Reviews Ruin Your Reputation
    Instead, someone in their marketing department thought it would be a good idea to buy fake reviews. 'Samsung is in hot water. And the sad part is it was completely avoidable. All they had to do was – nothing. Very bad idea. Not only did they buy positive reviews of their own products, but they purchased negative reviews of the competition. That’s a double whammy. I’d like to take this time to save you the trouble and expense – indeed, the experience – that is affecting Samsung’s brand. Don’t buy fake reviews! Is it worth the risk?
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, SEPTEMBER 11, 2011
    [Marketing] Should You Build Your Own Private Social Network?
    Brainstorm marketing ideas. Does your company need its own private social network? Could it benefit from one? If so, then Chatter might be the place for you. Let’s talk about why you might want a private social network. If you are a global company or you have multiple office locations, a private social network could allow employees at your multiple locations to get to know each other better and to share their insights into your company processes and work environment. It could serve, if anything, as a huge morale boost to your company. Let your current employees mentor the new ones.
  • THE WAY OF THE WEB  |  MONDAY, APRIL 23, 2012
    [Marketing] On stage for Jigoshop…
    I’m also available to talk about technology, wordpress, marketing and digital content for birthday parties, bar mitzvahs and christenings – you can contact me here ! I recently popped along to the WordPress London Meetup on behalf of my client, Jigoshop, who provide a free, open-source WordPress eCommerce platform. Here’s the presentation – I attempted to go for extra open source kudos points by using Open Office Impress, which then got merged with Rob’s Mac-based slides via Google Docs, causing all sorts of formatting fun. Buffer.
  • THE WAY OF THE WEB  |  SATURDAY, APRIL 9, 2011
    [Marketing] Seth Godin’s ‘Poke The Box’…
    It’s a project that I wholeheartedly support as an example of someone going out to do something different and disruptive, rather than just talking about it… My review of Poke the Box by Seth Godin: Like most people with any interest in digital marketing, I’ve been reading Seth Godin’s books and blog as a fan for several years now. The Big Red Fez is also a good choice for the specifically digital marketer. It’s a book you could get through in a couple of hours, and then follow the instructions at the end to pass it on to colleagues and friends.
  • CHRIS BROGAN  |  MONDAY, OCTOBER 24, 2011
    [Marketing] Google Plus as a Storytelling Platform
    Said differently: If you want to nurture leads while they’re still at the wide end of the sales funnel, using Google+ is an effective addition to your content marketing strategies. Using Google+ for Content Marketing. If you want to incorporate Google+ into your content marketing strategy, I’d consider building an editorial calendar, even if you use it just lightly. So, in my example, I’d map out at least a week worth of content, and maybe use that as a way to look at how this ties to the rest of my marketing efforts, too. Mix It Up A Bit. Anything.
  • STEPHEN P SMITH  |  THURSDAY, OCTOBER 25, 2012
    [Marketing] SEO Advice from Blueglass
    Link building should not be your purpose, but a by-product of your content marketing efforts. Are You Still Making These Six Senseless SEO Mistakes? You know SEO has changed. You’ve cleaned up low-value backlinks. You’re varying anchor text. Heck, you’re even including universal anchors. Something you’d never have done only six months ago. You’re now building a natural link profile. But sometimes you wonder – does Google agree your link profile is natural? Could the almighty Google still punish you in the next algorithm update? ” ~ Greg Boser.
  • STEPHEN P SMITH  |  WEDNESDAY, FEBRUARY 23, 2011
    [Marketing] All Your Ideas Are Belong to Us
    It’s so vexing that the 4A’s took the unusual step of sending a letter to the consultancy on the review, Select Resources International, regarding the provision, which is tucked into the marketer’s nondisclosure agreement. Maureen Morrison has a post up at Ad Age Digital on how Sear’s latest call for advertising pitches is going horribly wrong: Who would turn down the opportunity to work on an iconic retail brand that spent nearly $500 million last year and ranked No. 22 among all U.S. megabrands in 2009? ’&#. Get a grip, Sears.
  • CHRIS BROGAN  |  WEDNESDAY, JUNE 13, 2012
    [Marketing] Pick a Badge
    There’s a marketing principle called “the paradox of choice.” ” Essentially, more than 2 choices means people will be more inclined to do nothing. We do great with “this or that,” but not great with “here are five options.” ” Sure, we can do it, but it’s not a native mental process. Your email signature, more often than not, has grown. It looks like this: Jennifer McSomebodyImportant. Director, Really Important Projects With Names That Don’t Make Sense. 51 Brilliant Drive #808. GorgeousCity, XX 93100. Office: 814.555.0181.
  • KIKOLANI  |  THURSDAY, APRIL 14, 2011
    [Marketing] Fetching Friday – Resources Mashup & a New Version of Friday
    Making Money Online / Marketing / Online Business. dangerous realities of social media for business – five things to consider for businesses involved with social media marketing. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Personal Development / Productivity. Social Media / Social Networking.
  • ARI HERZOG  |  TUESDAY, SEPTEMBER 27, 2011
    [Marketing] Design Your Own Blog or Ask For Help
    Ari Herzog provides social media marketing and editorial services. There comes a time in every blogger’s life when a choice must be made: do you keep doing things the way you’ve always done them, or do you step out of your box and ask someone to do it for you? This blog is powered by WordPress — and the Thesis framework , a premium theme that sits on top of WordPress. bought Thesis in November 2008. As the 3-year anniversary approaches, I reflect upon blogs shifting designs from premium to customized and whether now is a good a time to follow. What do you think?
  • PROBLOGGER  |  TUESDAY, JANUARY 8, 2013
    [Marketing] Make an Offer they Can’t Refuse: 5 Tactics for Stronger Calls to Action
    Writer Dan Kennedy shares his insane advertising ideas for pain relievers, financial services, and skin cream product in the market in this post. Christopher Jan Benitez writes helpful articles about social media, small business, and print marketing, in particular full color brochure printing. This guest post is by Christopher Jan Benitez of PrintRunner.com. For site owners to increase their profit, they need to strengthen their calls to action (CTA). Websites earn from visitors who click on a button or banner. ProBlogger has said much about calls to action here and here. Color.
  • JOEY STRAWN  |  THURSDAY, AUGUST 5, 2010
    [Marketing] Wake Up!
    Related Posts: Inception Marketing, An Infection of Ideas Friday Social Media Haiku #1 If You Could Have Any Superpower…? Digg Digg. There will be a new post tomorrow to end out the week, but today I wanted to post one of my favorite poems. It’s titled “A Dream Within A Dream&# by Edgar Allen Poe.  Each and every day we walk through our lives and encounter so many different things that hold little to no meaning to us, yet we let them affect us in drastic ways.  I’ve been living through this recently and this poem has been one that I read almost daily. 
  • CONVINCE & CONVERT  |  WEDNESDAY, MAY 5, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. This 40-something Florida Mom found he… [link] [link] I Marketing Exposed Online Community With Purpose and a Plan: Lisa Beatty was at a cross-roads. It’s on JaneNation. With JaneNation, St.
  • WAXING UNLYRICAL  |  SUNDAY, DECEMBER 5, 2010
    [Marketing] Weekly Roundup: Unsung Heroes
    Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Aaargh!! feel like an idiot saying that, but it’s true. love dogs!
  • JACOB MORGAN  |  MONDAY, JUNE 14, 2010
    [Marketing] Introducing the New Chess Media Group!
    This new site launch actually means quite a lot for Chess Media Group; essentially it’s our first real site geared towards the enterprise and mid-size market.  Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Introducing the New Chess Media Group! View Comments June 14th, 2010 So I know you’ve heard me talking a lot about our new site design and it’s FINALLY live at Chess Media Group.com thanks to our friends over at Blue Sail Creative.  If you recall, our previous site looked pretty much like a blog.  Making E2.0 Grats!
  • JACOB MORGAN  |  MONDAY, AUGUST 12, 2013
    [Marketing] The Future of Work Report: A Collaborative Effort
    Founded in 2003, it publishes daily news, analysis, interviews and best practices focused on Customer Experience Management, Digital Marketing, Social Business and Enterprise Information Management. 'This is a guest post from  Connie Chan , my business partner, Principal, and co-founder of Chess Media Group. The report offers a look at the findings, as well as provides supporting data and Chess Media Group’s point of view on the results. Three insights on the Future of Work are: Collaboration is promoting stronger growth and creating more effective workers. BYOD Initiatives.
  • SOCIALNOMICS  |  THURSDAY, MAY 26, 2011
    [Marketing] Exceptional Customer Service in a Digital Age
    On social channels in particular these VIPs become unpaid members of the marketing team—community turbo boosters. It has been said many times that “relationships are everything in business”. happen to agree. There are few things as potent as a satisfied, loyal customer who shares their extraordinary experience through the social channels today’s digital world provides. Providing exceptional service and support through these channels is an effective and powerful way to reshape corporate culture, grow customer relationships, and set yourself apart from the competition. Need proof?
  • PROBLOGGER  |  FRIDAY, JANUARY 20, 2012
    [Marketing] 12 Blogging Lessons I Learned From Maxim Magazine
    This guest post is by Tom Treanor of Right Mix Marketing. Tom Treanor is the founder of Right Mix Marketing, which helps businesses of all sizes with Content Marketing Strategy. Maxim magazine. It’s banned in my house (unless it’s used for research purposes). With its revealing covers, dependence on taboo topics, and issues jam-packed with girls, booze, and cars, you’d think researching Maxim magazine would lead to a wasteland for any type of valuable lessons. If you’ve seen one issue of bikini-clad models, you’ve seen ‘em all. Right?
  • FEVER BEE  |  TUESDAY, APRIL 1, 2014
    [Marketing] Speaking At MozCon, Seattle (And iCommunity Summit in Romania)
    'I'm excited to announce this July 14 - 16, I'll be speaking to 1300 marketers at MozCon, Seattle.    MozCon is one of the largest marketing events in the USA and dedicated to hosting actionable sessions on SEO, social media, community building, content marketing, brand development, CRO, the mobile landscape, analytics etc.   My talk will cover the advanced aspects of community. I've been a huge fan of the MozCon community for some time. If  If you want to attend, click here.   Upcoming speaking events/webinars.
  • TWIST IMAGE  |  FRIDAY, FEBRUARY 1, 2013
    [Marketing] Copying Apple
    That while the company in a post- Steve Jobs world is still churning out cutting-edge consumer electronics and digital services, that the market for that may be hitting a plateau (this is why their last quarter was seen as a disappointment to Wall Street when - in reality - it was one of the best quarters that any company has ever had). This isn't just the advertising that we see in market, but the overall experience it delivers. believe that there is a higher calling when it comes to marketing and influence. It's like an itch that you just can't scratch. It's not overt.
  • BRASS TACK THINKING  |  MONDAY, JUNE 21, 2010
    [Marketing] Narcissus at work
    And as important as the above blog is to understanding the BASE motives of people, I think it more important to understand self interest so that we, as marketers, as influencers, as the avant garde of social media leaders, to use our intelligence and understanding of the new modes of communication to help people learn how to see beyond simple self interest. That’s okay. So am I. And here’s the secret: everyone is. You You may not agree, but understanding and accepting that fact is the key to success in anything. Everyone operates in their own self-interest. Always. And so on.
  • JACOB MORGAN  |  THURSDAY, AUGUST 5, 2010
    [Marketing] Are You Looking to Purchase an Enterprise 2.0 Solution? What You Need to Know
    collaboration tools are maturing — but who gets the most benefit from this market? But what do you need to know before you go to market? I wrote an article for CMS Wire (more on that later) entitled “ What Buyers of Enterprise 2.0 Solutions Need to Consider Before Making a Purchase.&#   The whole point of the article is to address that small/medium and enterprise organizations have very different needs and capabilities when it comes to Enterprise 2.0, yet most vendors sell the same to every organization regardless of size.  Well actually, that’s not entirely true. 
  • CONVINCE & CONVERT  |  THURSDAY, DECEMBER 12, 2013
    [Marketing] Target Dabbles in Curated eCommerce with “Awesome Shop”
    Following the ANA Masters of Marketing Conference in Phoeniz, AZ, the New York Times published a somewhat comical but true article about how the catchphrase of the year is becoming, “Innovate or Die.” Marketers are operating in an era of unprecedented change and disruption. Target Dabbles in Curated eCommerce with “Awesome Shop” is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. '‘Tis the season for shopping and gift giving. So, what can companies and brands learn from the Target Awesome Shop? Own Your Innovation.
  • SPIN SUCKS  |  FRIDAY, DECEMBER 30, 2011
    [Marketing] Gin and Topics: Douchecanoes, Bears, and Dogs. Oh My!
    Michael Schechter  is the digital marketing director for Honora Pearls, a company specializing in  freshwater pearl jewelry. Today’s Gin and Topics are brought to you by Michael Schechter. . When the Dietrich is away, the kids will play! It appears Gini may have cracked into the New Year’s champagne a little early. So much so, she is giving me free reign over the final  Gin and Topics  of 2011. m intimidated by the caliber of adorable animal videos and Internet memes Gini has collected this past year, but duty calls…. The requisite cute animal video.  Louis C.K. continues
  • TWIST IMAGE  |  SATURDAY, DECEMBER 4, 2010
    [Marketing] A Sense Of Place
    digital marketing. There's a big lesson here: you have to care about everything that surrounds you first before you can do magnificent things within it. Below, you will find a TED Talk. This is one of those TED Talks that can (and should!) change your life. We forget (or never even pay attention to) a lot of the things that are around us. We don't take them for granted because we're not even thinking about them. It's may very well be impossible to fix online advertising if we don't fix the platforms and channels first. Want to think differently and to care differently? online video.
  • DIRECT MARKETING OBSERVATIONS  |  MONDAY, MAY 3, 2010
    [Marketing] This weeks #Social Media Topic: Connecting With Consumers Through Social Media
    Meanwhile, back at the ranch where the real work happens, consumers are still being marketed online.  Inevitably the same marketer or communications person does what they know and starts blasting messages.    As a result, the consumers that you were trying to get closer to actually end up further away.  Posted: May 3rd, 2010    By: Jason Breed. The title of this post pretty much sums it up.  So often we get caught up in frameworks and checklists and strategies and everyone is running around looking busy.  How could this be? Jake McKee 90-9-1.com. Sound straightforward? 
  • CHRIS BROGAN  |  TUESDAY, OCTOBER 25, 2011
    [Marketing] 106 Excuses That Prevent You From Ever Becoming Great
    Tommy is an online marketing strategist. He’s the principal at Tommy.ismy.name and is currently educating freelancers and entrepreneurs on how to sell in higher paying markets. That having a deep understanding of all things online marketing will better position you when the time is right. Do you think Apple feared their customer’s opinions before entering the Mp3 player market? The market conditions aren’t right. Market conditions don’t really matter, just do it better than everyone else (Apple iPod). Market conditions are everything.
  • PROBLOGGER  |  TUESDAY, NOVEMBER 9, 2010
    [Marketing] Why Your Blog Is Not Going to Make You Rich (Or Pay the Bills)
    This is both a marketing and an ethical concern. When you go to invest money in the stock market, the broker will say something like “the biggest returns come from the biggest risks&#. This guest post is by the Blog Tyrant. 100,000 a year? 500,000 a year? million? These are figures I bet most of us think about from time to time. But I’m here to tell you a sober truth—something that you probably won’t like the sound of. Your blog is not going to make you rich. It might not even pay the monthly bills. But don’t lose hope yet. Let me illustrate. Always.
  • PROBLOGGER  |  SATURDAY, MARCH 26, 2011
    [Marketing] Improve Domain Authority for a Better Blog Ranking
    Kumar is a blogger and Affiliate marketer. You can read more about Internet Entrepreneurship at his blog and subscribe to the RSS feeds to remain updated, or download his Internet marketing package. This guest post is by R Kumar of dkspeaks.com. One of the major sources of traffic for any blog today is organic traffic. While SEO is one of the major factors influencing organic search engine results, there is another aspect to this whole story which is often ignored. All of the efforts go into building links, and in doing that, we ignore this critical aspect. Domain authority.
  • SOCIAL WAYNE  |  FRIDAY, NOVEMBER 9, 2012
    [Marketing] Where Investors Go To Learn – Smart$Money Executive Program in Silicon Valley Kicks Off Next Week
    During the program, investors will share and learn about angel and VC investments, deal-structure, market trends, and the Silicon Valley ecosystem. Next week kicks off the StartupMonthly ‘s Smart$Money Executive Program in Silicon Valley November 12-15. The StartupMonthly Smart$Money Executive program informs, inspires, educates, and prepares business angels and venture capitalists for their future investments in IT startups. Along with connecting to leading investors in Silicon Valley and visiting successful startups and companies such as Microsoft, Facebook, and Google.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, MARCH 4, 2013
    [Marketing] Reframing Social Strategy
    Strategic thinking has always emphasized an assessment of market needs. Social strategy is about how organizations can expand the market by creating more value through collaboration with everyone and anyone. Everyone seems to be trying to fit “all things social” into strategic thinking models of the past. The problem with that approach is “all things social” are not indicative of any thinking models from the past. Chandler, MIT Press 1962). Sounds like typical ambiguous management jargon that is meaningless to the customer. Lot of Things Have Changed.
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