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  • JUGNOO  |  FRIDAY, JULY 26, 2013
    [Marketing] Fortune 500 “Get” Social Media
    Interesting to note that Twitter has surpassed Facebook for Fortune 500′s social media marketers. 'Cell phone life by jseliger2, on Flickr. In the U.S., audiences spend up to 3 hours every day on social media, and a large portion of that time is on mobile. The question for many businesses is what social media platforms to invest time and money in. And they should: as an example,  Syncapse has done a study  that shows social media fans spend more annually on products than non-fans. 66% have Facebook accounts. 62% have YouTube accounts. Photo by jseliger2.
  • WEB METRICS GURU  |  SUNDAY, APRIL 10, 2011
    [Marketing] Web Segmentation – Web Journal April 1st – 10th, 2011
    Explanation #2 : Our satisfaction with existing customers is up but our marketing has added more prospects that tend to have a lower score – the two trends pretty much balance out. It’s a classic database marketing style segmentation and it’s essential context to understand almost any metric. Was thinking about Gary Angels recent post titled Semphonic’s Two-Tiered Segmentation: Segmentation for Digital Analytics Done Right and realized the new Radian6 Insights features support such a segmentation, though imperfectly, as of yet. Explanation #2 : Our SEO has improved.
  • SOCIAL MEDIA STRATEGERY  |  SATURDAY, MAY 2, 2009
    [Marketing] “I want a Twitter for All the Various Parts of the Government”
    If that means getting every Government agency department and agency tweeting, that’s ok by me, as long as they’re doing it to be helpful and not to check a box, or to market themselves, or to help someone leave behind some sort of legacy. Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Miscellaneous Personal Prof. Development Social Media “I want a Twitter for All the Various Parts of the Government&# Sun, May 3, 2009 Government 2.0 happen. 
  • SOSHABLE  |  SATURDAY, JUNE 9, 2012
    [Marketing] Banks Are In Trouble… Again
    There is less of a need for physical jobs, but an increased demand for web marketing content. In a slow job market, it is essential that this does not occur. Today, it seems like big banks and corporations are constantly in the news.  With the recent financial crisis, there have been massive government takeovers as well as buy outs from other banks.  This banking crisis was caused by loans that were not paid and was also one of the direct results of the housing crisis.  People in the banking industry have (yet again) reason to worry.  Related articles.
  • COLLECTIVE THOUGHTS  |  TUESDAY, JUNE 4, 2013
    [Marketing] Salary Guide for UX Jobs [Infographic]
    To learn more about the UX job market, check out this infographic presented by Onward Search. 'There are many cities in the US in which UX professionals are in-demand, particularly if they are in development or design. New York is first in both job postings and salary level, followed by San Francisco and Seattle. 2013 Onward Search. Infographics salary salary guide ux
  • KIKOLANI  |  WEDNESDAY, OCTOBER 26, 2011
    [Marketing] 10 Dreadful Mistakes that Kill Your Comments
    Marketing Takeaway. Benefits of Blogging – Developing SEO & Internet Marketing Skills. This is a guest post by Ana Hoffman. What does it really take to build a hustling and bustling blog with a thriving and active community around it? Kristi knows – just look around. PageRank 5, Alexa rank about 15K and constantly dropping (in case you are not familiar with how Alexa rank works, the lower the number, the better), a wealth of comments on every post. It seems like Kristi knows everyone and everyone knows Kristi. Want some of that? Glad you asked. Dofollow Links.
  • SOCIALNOMICS  |  THURSDAY, MAY 8, 2014
    [Marketing] Powering the New Era of Loyalty: Brand Advocates
    Vice President of Lancôme digital marketing Alessio Rossi explained that, “Brands tend to look into how can I monetize this today. In a market where 54% of loyalty memberships are inactive (almost all within the first year) (Colloquy), this keeps participants earning even when they aren’t shopping, which keeps Walgreens top of mind. 'Photo: AP. Americans love loyalty. They’ll argue for hours about their Pepsi or Coke preference, show NFL tattoos off proudly in public and nearly 90%  participate in some type of loyalty rewards program (BusinessWeek). With over 2.5
  • MYRLAND MARKETING  |  THURSDAY, OCTOBER 22, 2009
    [Marketing] TWITTER BASICS – DON'T EVER FEEL DUMB!
    Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense TWITTER BASICS – DON’T EVER FEEL DUMB! by Nancy Myrland on October 23, 2009 I’m a member of a group on LinkedIn called Social Media Marketing. Relationship-building is not a passive marketing tool. In that group, someone started a discussion by asking a very basic Twitter question, and even stating he felt dumb to ask such a question. wrote an answer to him, and thought I might as well share it with you too!
  • ENGAGING BRAND  |  MONDAY, AUGUST 18, 2014
    [Marketing] Why $1 Million Wouldn’t Help Your Business Growth?
    Strong idea which meets a need in the market or which creates a need through delight for it. 'What if someone offered you a gift of one million pounds to grow your business? Nothing needed in return and it never needed to be paid back. Would that help your business growth? Would that guarantee your success? Now of course financial investment helps, don’t get me wrong and if someone wanted to gift me a million pounds then it would happily be received! However money is not the guarantor of business success. You have already been given the success gift for strong business growth.
  • SPIN SUCKS  |  WEDNESDAY, JULY 7, 2010
    [Marketing] Spin Sucks Relaunches!
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 07 2010 Spin Sucks Relaunches! Comment by Molli July 7th, 2010 at 2:47 pm Marketing is missing as a category! Spin Sucks relaunches with a new design, look, and feel! But that’s not all…check out what’s to come! Do you like this post?
  • KIKOLANI  |  TUESDAY, SEPTEMBER 28, 2010
    [Marketing] Who Do You Trust for Product Reviews?
    Since I don’t see Kikolani as being the right platform for writing reviews all of the time, and would rather use this site for strictly blog marketing strategies, blogging tips , and social media , I decided to start off a new site. Trusted Affiliate Marketer is going to be my home for honest, comprehensive product reviews, as well as a focus on affiliate marketing and money saving tips. In the last few months, I entered into the world of writing product reviews. Why product reviews? Sure, it seems like everyone is doing them. First Reviews. Related Posts.
  • BARE FEET STUDIOS  |  WEDNESDAY, MAY 19, 2010
    [Marketing] Maui Visitors Bureau Explains How to Manage Risk and Social Media.
    Tagged as: barefeetstudios , bloggers , hawaii , interview , marketing , maui , podcasters , Social Media , video 6 Tweets { 6 comments… read them below or add one } roxannedarling May 19, 2010 at 10:53 am @PeterLiu47 Thanks for the tweet! and Keliʻi Brown of the Maui Visitors Bureau over at the Ulupalakua Ranch on Maui. had been hired to create, staff, and execute a Social Media Campaign for the Bureau, all in the span of less than six weeks. Liza Pierce, A Maui Blog Shane Robinson, Bare Feet Studios Roxanne Darling, BeachWalks.tv Aloha, Share/Bookmark Thanks for reading!
  • STEPHEN P SMITH  |  TUESDAY, JANUARY 4, 2011
    [Marketing] Business Forecast for 2011
    The plans, confirmed to The Independent by both Gulf Arab and Chinese banking sources in Hong Kong, may help to explain the sudden rise in gold prices, but it also augurs an extraordinary transition from dollar markets within nine years. From the Market Oracle : A “Bottom-Line&# Outlook for the U.S. housing market – will spawn a new (actually, a renewed) banking crisis. I am very concerned about what is going to happen to the US economy in 2011. From the Raleigh, NC business forecast ( via WRAL.com ): RALEIGH, N.C. If no action is taken, he predicted, the U.S.
  • SOCIALNOMICS  |  THURSDAY, JANUARY 9, 2014
    [Marketing] Is Your Mobile Website Optimized the Way It Should Be?
    The idea of an “app” does seem rather appealing as they are very much aimed at the mobile market; however, it does require you to assume the intensions of your mobile visitors which is not an advised approach in many cases. But taking into account that many banks and even universities are designing mobile based websites, the forever increasing power of handheld devices really emphasises the dynamic nature of the mobile market. 'The last couple years have seen the smart phone change the way that businesses can represent themselves online. Online Viability. Types of mobile website.
  • KIKOLANI  |  SUNDAY, DECEMBER 26, 2010
    [Marketing] Great Education for Bloggers at the Blogging Success Summit 2011
    You will: Discover the best ways to market your business with a blog! Finally, you get a chance to learn from industry experts who are out there making a living through blogging, marketing, and social media. Joe Pulizzi , content marketing expert. Mari Smith , Facebook extraordinaire and co-author of Facebook Marketing and Relationship Age. Dave Garland , author of Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business. Favorite Lists of Bloggers and Marketing Experts in 2010. Main Objectives. Registration.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, JUNE 20, 2014
    [Marketing] If Your People Pin, You Should Pin Too
    Social Media Marketing is a business tool, and Pinterest is clearly aiming to be one of the power tools in your marketing tool box. 'The people you are trying to reach might not use Pinterest, but it’s a lot more probable that they do. The popular social site drives a lot of traffic with its visual appeal and home-grown talent show, so businesses have been learning to get in on the site’s success. Eighteen months ago, the business account was created and things have been popping ever since. New tools for businesses on Pinterest are in the works!
  • SOCIALNOMICS  |  WEDNESDAY, AUGUST 20, 2014
    [Marketing] Web Design: Style vs Substance
    Fundamentally, a website should be positioned in the centre of your internet marketing strategy, and a lot of businesses are aware of this- but use this responsibility negligently. In today’s market, the internet means the consumer is confronted with an abundance of choice from entering a simple search term – and your business only has a few seconds to make a good first impression. Professionals understand the market and should be able to easily communicate your brand– they do it every day, you may know your business but they know design. Happy web designing!
  • ENGAGING BRAND  |  SUNDAY, OCTOBER 7, 2012
    [Marketing] Why you need to friend your competition
    Which competitors could you get close to in the market - are there opportunities to add to each other's offerings? I am an avid sports person - both playing and watching, I just love it. Over the last decade you have seen many sports become more business like, with teams of people supporting Brand Tiger or Brand Roger Federer. There is one thing that business leaders could learn from these top players.whether it is knocking up before a grand slam final or having a practice round before the US Masters.these people don't hide from their competition. Practice with the opposition .
  • ONLINE COMMUNITY STRATEGIST  |  TUESDAY, OCTOBER 22, 2013
    [Marketing] Why soft skills matter: Live Blog from MarketingEDGE 2013
    'I’m attending MarketingEdge 2013 – a great event put on by the Houston Chapter of the American Marketing Association. At 3:15, I will present on incorporating social media into  your marketing mix, with a strong emphasis on B2B, marketers. But when I saw the title of this panel and given my belief in the importance of soft skills in today’s marketing environment I thought a live blog would be better than a series of tweets. CMO Panelists: John Arcidiacono, SVP Marketing, Stewart Title (@arcidiacono). Marketing is strategic.
  • CONVINCE & CONVERT  |  THURSDAY, MAY 16, 2013
    [Marketing] 3 Ways to Use Google to Be Better at PR
    20+ year marketing veteran, Carrie specializes in digital public relations, content marketing, on-page SEO and social media. Ways to Use Google to Be Better at PR is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'I’d like to let you in on a secret that most PR pros don’t think of:  . Some of  the easiest placement opportunities you’ll EVER land for a client  (or your employer) are found using the most common online tool you can think of. Google. It’s completely under-appreciated as a PR tool. You get the idea. It’s fantastic.
  • PROACTIVE REPORT  |  WEDNESDAY, SEPTEMBER 23, 2009
    [Marketing] Brands Find Twitter Effective
    In an earlier interview with Planned Legacy.org , Mari said: “ The number one reason people fail in social marketing is because they don’t have a strategy. Related Links:  Download a new whitepaper – 10 Step Social Media Marketing Strategy. 300 people gathered in Los Angeles to find out more about using Twitter for business, entertainment, comedy and music, The panel on how brands can effectively use Twitter featured Starbucks, Kogi BBQ and E Online. Starbucks started their Twitter account just over a year ago and they now have almost 300,000 followers.
  • JEFF ESPOSITO  |  FRIDAY, MARCH 8, 2013
    [Marketing] Cybercrime, peeing your pants and Facebook Saturation
    Marketers are facing a content skills gap – attention job seekers… learn how to write and create. Facebook Saturation – despite Facebook’s newsfeed makeover yesterday (more on that soon), I agree with Jason Falls that we’re at the dawn of marketing saturation on there. By the time you read this, I will be halfway to Texas. After waking up at an ungodly hour, I realized that all this hype about Winter Storm Saturn was nothing more than weather men trying to be rockstars. During SXSW this blog will primarily be dark so until next Friday enjoy this week’s edition of Five for Friday.
  • MINDJUMPERS  |  THURSDAY, JULY 22, 2010
    [Marketing] OliveWoo – The First Location-based Date Service
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved About SF New Tech SF New Tech is the largest and longest running monthly technology event in San Francisco.
  • MINDJUMPERS  |  THURSDAY, AUGUST 19, 2010
    [Marketing] Facebook Introduces Location Service: Places
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved Now Facebook is following their footsteps and introduces their own location service called ’Places’. But no one really knows how long it will take.
  • MINDJUMPERS  |  THURSDAY, SEPTEMBER 2, 2010
    [Marketing] Will iTunes' Ping Be a Success?
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved Posted by Anne Herngaard Sep 2nd, 2010 Tweet Yesterday Apple announced a line of updated products along with the social network called Ping.
  • CONVINCE & CONVERT  |  MONDAY, NOVEMBER 21, 2011
    [Marketing] How to Effectively Bottle Social Media and Product Integration
    Designed from the ground up to converge social media (the newest of the new) and wine making (the oldest of the old) into one package, include() is an interesting example of crowd sourcing and modern marketing sensibilities. We spend a lot of time as social marketers thinking of ways to get customers to interact socially with products. include() backs it up a step and builds sociability into the product and its marketing from the outset. include() may indeed be the world’s most social wine. An Intoxicating Social Media Experiment. Just what we were looking for.
  • DANNY BROWN  |  SUNDAY, AUGUST 22, 2010
    [Marketing] Headway, Thesis and Genesis – A Non-Coder's Take - Danny Brown
    think its probably less mass market than the three here, which could be why there doesnt seen to be as much written about it? Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Headway, Thesis and Genesis – A Non-Coder’s Take August 22, 2010 31 voices share yours! Share Save With Thesis 1.8 now out, Headway 1.7 about to launch and the Genesis WordPress theme picking up steam from bloggers switching to it, I thought it’d be fun to see how they compare. So here are the results. Thesis 1.8
  • DANNY BROWN  |  MONDAY, APRIL 12, 2010
    [Marketing] Together Again – 25 Years Later: A Social Media Success Story by.
    Learn about life on the production side of the advertising/marketing/graphic design community by visiting her blog The Production Side. Vancouver Search´s most recent blog post.What exactly is SEO article marketing? =-. Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Together Again – 25 Years Later: A Social Media Success Story by Debbie Kipp April 12, 2010 12 voices share yours! Share Save Our story was set in motion during those wonderful college years. Fast forward to March 14, 2009.
  • GEOFF LIVINGSTON  |  TUESDAY, JUNE 21, 2011
    [Marketing] Applying Social Storytelling to Strategic Online Fundraising
    Ironically, the most common mistake nonprofits make with social is to treat it like another medium, and simply publish solicitations and marketing. This is a preview of tomorrow’s Millennial Donors Summit presentation on “Connecting with Social Media&# at 11:30. There is still time to register for the telesummit! Join us! The fundamental skill of social is applying traditional relationship development savoir faire in the media. Meaning, the tools are the tools, but the actual interaction between people should be the focus for those seeking to cultivate donors.
  • ARI HERZOG  |  SUNDAY, AUGUST 28, 2011
    [Marketing] Questioning Why I Still Use Twitter
    Their tweets range from nonprofit communications to public administration to social media marketing. Ari Herzog provides social media marketing and editorial services to the nonprofit and public sectors. Photo by darnok. Bill Dorman and Shonali Burke probe into the efforts of friendship and internet relations. Shonali expands: Whether you’re using social media for personal reasons or business, there’s nothing like carefully nurturing relationships, especially those that start with an @. Why do I follow you? Can we be different people to different audiences? don’t know.
  • DREW'S MARKETING MINUTE  |  TUESDAY, JULY 19, 2011
    [Marketing] How CustomInk.com creates a love affair with me
    There’s no valuable and ROI focused marketing goal greater or more effective than to create a love affair with your customer. Related posts: Marketing tip #1: Create a love affair with your customers. they even send love notes! Remember the perks: It feels good. It’s easier to sell more to a current customer than something to a new one. It’s more profitable. It generates word of mouth. It’s incredible for employee retention. And here’s a little case study to prove my point. All of that adds up to a ton of t-shirt purchases throughout the year.
  • CONVINCE & CONVERT  |  TUESDAY, JULY 31, 2012
    [Marketing] 4 Reasons Google Bought Wildfire
    There is most definitely a precedent for this, as Google bought web analytics company Urchin (which was approximately third in the market, the way Wildfire is now). Wildfire , a pioneering social media management software application that specialized in contests and promotions, announced today that it has been bought by Google for a smooth $250 million. Happy day for Gary Vaynerchuk , who was an angel investor in Wildfire). Even though Wildfire had been courted for weeks by multiple suitors, most observers – including me didn’t view Google as a potential acquirer.
  • ARI HERZOG  |  THURSDAY, OCTOBER 25, 2012
    [Marketing] Why You Need to Care About Tomorrow
    When he's not blogging, Ari helps brands improve their digital media marketing. It’s an issue that must be asked in a culture and society where technology is seemingly on the verge of supplanting the human race. Given the major technological milestones of the last decade people are wondering: What’s next? And what are the social implications? Business implications? Is this new technology being made affordable for all? And perhaps most importantly, will it ultimately help or hurt us? Social Implications. Let’s start with everyone’s favorites: Facebook! Twitter! Really?
  • KIKOLANI  |  FRIDAY, AUGUST 5, 2011
    [Marketing] Fetching Friday – Resources Mashup & Scared Kitty
    Here’s Why – great post for anyone thinking of moving to California or in CA who is thinking about building a business or affiliate marketing. 17 digital marketing experts share their top tips, tricks, and tools for social media – learn what experts little know social media secrets and tools are for success. 29 tips to make your video marketing easy – tips for everyone, including one from me on what to do if you aren’t ready to get in front of the camera yet. The Resources Mashup. Blogging / Writing. Business / Career. Search Engines / SEO.
  • THE WAY OF THE WEB  |  SATURDAY, JANUARY 23, 2010
    [Marketing] Forget e-readers, I just want a CC-reader
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Bringing Nothing To The Party: Paper Version.
  • WWW.MIZZINFORMATION.COM  |  TUESDAY, FEBRUARY 2, 2010
    [Marketing] mizz information: List of Nonprofit Social Media and Community Managers
    Im realizing he has his hands full trying to keep up with the list of enterprise social media types since the market for these jobs seems to be exploding, so I may as well just start my own list for nonprofits. skip to main | skip to sidebar mizz information Monday, February 1, 2010 List of Nonprofit Social Media and Community Managers Every time I see Jeremiah Owyangs list of corporate social media strategists and community managers I wonder when hell do a similar list for companies with fewer than 1,000 employees--or nonprofits, for that matter. the way the way Web 2.0
  • ENGAGING BRAND  |  WEDNESDAY, MAY 21, 2014
    [Marketing] Top Secret of Entrepreneurs who Succeed in Social Media
    need to believe that social marketing will work IF you keep doing the right things for the right reasons to the right people.over the medium term. We may all operate in different markets but one product connect us all - we all market ''enthusiasm'', our customers all make their purchasing decisions based on the enthusiasm thermometer! You need to be the warm sahara wind causing the enthusiasm temperature to rise in your market.  . 'You know what to do, it is just how to do it. You read. You listen. You learn. True, honest belief. Anyone spot it? Belief is contagious.
  • ENGAGING BRAND  |  SUNDAY, MARCH 2, 2014
    [Marketing] Show 475 - The Truth About Trust
    'The Engaging Brand podcast  covering social marketing , business ideas and  brand marketing tips  has a new episode. The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode. Anna Farmery  speaks David DeSteno , Professor of Psychology at  Northeastern University   who "studies the ways in which emotions guide decisions and behaviors fundamental to social living". We talk about The Truth about Trust  and how it determines success in life, love, learning and more. How trust is linked to competency.
  • SOSHABLE  |  SATURDAY, NOVEMBER 17, 2012
    [Marketing] If You Can’t Be James Bond, You can Still be a Social Media Not-So-Secret Agent
    For example, I use social media for marketing various businesses 80% of the time, but the other 20% is dedicated to exposing and attacking certain evils I perceive in the world such as censorship, GMO-controlled food industries, political corruption, and attacks on Christians. Not all of us have the abilities, training, and gumption to make it as 007. Globetrotting with a Walther PPK 9mm Short under our tuxedo jacket is an appealing life to some, but the majority of us are perfectly fine spending time with our families and posting our mundane lives on Facebook. What’s yours?
  • GEOFF LIVINGSTON  |  TUESDAY, JULY 6, 2010
    [Marketing] The History of Influencer Theory on the Social Web
    Successful online word of mouth or grassroots marketing usually requires community influencers embracing and spreading the message. We’ve seen other critical books come out discussing the influencer, and in particular their online role: Ben McConell and Jackie Huba’s outstanding book the Citizen Marketers (2006) discusses the one percenters , the select few who drive online conversations. Their conversation revolves on building online trust and relationships rather than marketing messages to drive influence. We talked about Connectors, Mavens and Salesmen.
  • TWIST IMAGE  |  TUESDAY, OCTOBER 2, 2012
    [Marketing] In The Nick Of Real-Time
    As a marketing professional, I have seen brands struggle with customer service and supply chains. marketing professional. Are consumer expectations getting out of control? True story: our brand-new dryer broke down. It's not even one year old. It's not the first time. We were told we would have to replace a piece, and that it would take five to ten business days for them to receive the piece, and only once the piece is in inventory will they be able to make an appointment to replace the piece (which could also take up to an additional five business days). What gives? apple.
  • LAUREL PAPWORTH  |  SUNDAY, JUNE 27, 2010
    [Marketing] Welcoming New Members to your Online Community
    Social Network Marketing Campaigns: Features Attributes (14). One area that needs to be revisited every so often, is the “welcome&# to new members. The early days when someone first joins are when habits, tone and value of the community culture, loyalty and stickiness are going to be set. So don’t miss an opportunity to welcome your new member, give them positive values to adhere to and things to do. And registrations are important for identity in online communities. It’s really no surprise as mass social network audiences learn what really suits them. Related posts.
  • KIKOLANI  |  FRIDAY, JANUARY 7, 2011
    [Marketing] Fetching Friday – Resources Mashup & ASW Recap from 2010
    Small business Internet marketing – a great place to start for business resources on social media, local search, and blogger outreach. Best Internet marketing posts in 2010 – posts from every aspect of Internet marketing, including a huge section on SEO, link building, PPC, usability, and more. This post is part of a weekly series, Fetching Friday, featuring the resources mashup and a recap of Affiliate Summit West 2010 for those going this weekend to get geared up on kikolani.com. The Resources Mashup. Blogging / Writing. Facebook. Check this one out!
  • JACOB MORGAN  |  SUNDAY, SEPTEMBER 19, 2010
    [Marketing] Contributing to Search Engine Watch and CMSWire!
    Search Engine Watch used to be all about Search Engine Marketing and Search Engine Optimization. I have some exciting news. I’m now an official contributor to both  CMSWire and Search Engine Watch! I’ve been writing for both of these sites for a few weeks now but I’m finally ready to officially announce it. If you’re not familiar with these two publications here’s what they are about along with what I’m going to be covering on each one: Search Engine Watch. Now they feature topics such as analytics and social media. CMSWire.
  • KIKOLANI  |  WEDNESDAY, NOVEMBER 2, 2011
    [Marketing] 10 Ways to Position Your Blog Above Copycats
    Having an online network of marketers and peers will help you position yourself above copycats because you’ll have comments on your hard work and a thriving community that knows where to find you. This is a guest post by Gabrielle Conde. So, you’re seeing your post on scraper blogs, and want to know how to avoid them outranking your content in Google? When my daughter watches Dora The Explorer, they stop the thief, Swiper, by simply raising their hands and saying, “Swiper, no swiping.” ” Unfortunately, it’s not that easy in real life. Brand your blog. Blogging
  • SOSHABLE  |  SUNDAY, NOVEMBER 3, 2013
    [Marketing] A Premature but Useful Recap of Social Media in 2013
    For example, 36% of marketers have found a customer via Twitter this year. 'Just as Christmas lights are already going up with a month and three weeks to go, so too will the onslaught of “best of 2013″ and “2013 year in review” posts start finding their way into your feeds. It’s natural. First isn’t always best, but at least it’s first, right? It’s not a high number but it goes to show that the notion that “people don’t buy things through Twitter” might be false. Now, if you’re selling $1.99
  • THE RELATIONSHIP ECONOMY  |  FRIDAY, OCTOBER 1, 2010
    [Marketing] Social Tactics: Manipulation
    You may believe you can manipulate a market and if you think this way you are only fooling yourself. Tags: Advertising Factor Attention Factors Change Factors Disruptive Factors Market Factors Relationship Economy Strategic Factors Systemic Factors business business intent client corporate leadership detractor diplomatic approach evidence exception friendships intelligent inquiry intents manipulator online person personal plot response self social study Tactics time transparency word manipulation Intent means an aim, plan or plot.  Manipulating Engagement. Download article as PDF.
  • IDACONCPTS  |  TUESDAY, JUNE 4, 2013
    [Marketing] Getting More Out of Your IP Network with SIP Trunking
    first-to-market leader is often your best bet. 'At idaconcpts.com, we have discussed about VoIP smartphone apps  quite a bit. While the use of these apps works quite well for personal use or even small business situations, they do not meet the necessary requirements of medium to large businesses. Larger scale businesses require communication solutions that are able to handle calls between locations with several extensions spread across large distances and power features such as negotiating capabilities and features among all session participants. Your business uses regular telephones.
  • MINDJUMPERS  |  THURSDAY, OCTOBER 7, 2010
    [Marketing] Facebook Reveals New Changes On Platform | Mindjumpers
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Social Media Marketing Requires Involvement 5 Popular Posts About Social Media » Facebook Reveals New Changes On Platform Posted by Marlene Friis Oct 7th, 2010 Tweet Yesterday, Facebook held a press conference revealing what changes were coming up on the platform. Similar Posts: New Features on Linkedin – Time To Rediscover The Platform How Users Engage With Advertising on Facebook Facebook Changes Their Pages – What Does It Mean For Your Marketing Potentials?
  • ENGAGING BRAND  |  TUESDAY, MARCH 25, 2014
    [Marketing] 6 Ways To Turn Problems Into Opportunities
    That the foundations of serving the market are not strong enough? 'You get back to your desk and the next load of problems are already waiting for you. You sit back in the chair and just wish that you had a moment to yourself, you think why does leadership have to be this hard. You watch Ted Talks were leaders seem to take problems in their stride.you talk to other leaders at networking events who seem to be so much more in control. Well, let me share a leadership secret. . Successful leaders are not more in control; they are more in love with NOT being in control. Tweet this ).
  • CONVINCE & CONVERT  |  SUNDAY, JANUARY 15, 2012
    [Marketing] 3 Tips to Use QR Codes For Information, Not Destination
    Now, however, all but the most brand-driven and obtuse ads include a URL, in the way that the prior generation of marketers included a phone number, and before them, a street address. QR codes ask a lot of prospective users. Possess a smart phone. Download a QR reader app (or other format like Microsoft TAG). Have the phone nearby and usable when you encounter a QR code (easy in a magazine ad, perhaps less so for QR codes now appearing on highway billboards). Be motivated enough to actually perform behaviors 1-3. I’m not so sure people are ready to abandon written URLs.
  • KIKOLANI  |  FRIDAY, JULY 30, 2010
    [Marketing] Fetching Friday – Resources, Easy Tweet Sharing Tool & Maru Meows
    Why guest blogging works better than article marketing – the reasons, and how to make your article writing more beneficial. Making Money Online / Online Marketing. Secrets to building online relationships – get this free whitepaper to learn how to build quality, lasting relationships online for online marketing. Black hat SEO – a guide to the dark side of search engine marketing. Discover your email marketing audience on social media – find out where your audience is and get active on their networks. The Resources Mashup. Facebook.
  • JOEY STRAWN  |  THURSDAY, JULY 22, 2010
    [Marketing] Blog: Available For A Limited Time Only!
    One weapon, which is an advertising and marketing tactic used for years is what is known as “Scarcity&#. Related Posts: Warning: This Social Media Includes Me Those Golden 15 Seconds Be There or Be Foursquare Inception Marketing, An Infection of Ideas But To Read Is Devine. Digg Digg My favorite part of almost every episode of Inspector Gadget was when Chief Quimby would show up in a garbage can (shown), or locker, or sewer grate and give Gadget his assignment. Classic. This is nothing new, we see it everyday. Scarcifying Forever. Basically, how do we scarcify forever?
  • JACOB MORGAN  |  FRIDAY, MAY 21, 2010
    [Marketing] My Thoughts on the Social CRM (SCRM) Panel at Social Media Club
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER My Thoughts on the Social CRM (SCRM) Panel at Social Media Club View Comments May 21st, 2010 I recently had the pleasure of attending the Social Media Club (San Francisco and Silicon Valley chapter) panel session around Social CRM which was moderated by Jeremiah Owyang and included Salesforce, Get Satisfaction, Mint, and Lithium Technologies.  The room was packed with around 100+ people that were all interested in Social CRM, which was great.  When I asked about how SCRM fits into E2.0
  • TWIST IMAGE  |  SATURDAY, MAY 24, 2014
    [Marketing] Before You Quit For That Next Job.
    The digital marketing space has a terrible turnover rate. " Bob Greenberg is a legend in the digital marketing space. He''s the CEO of R/GA (one of the world''s most awarded and respected digital marketing agencies in the world). digital marketing. digital marketing agency. marketing agency. 'My buddy*, Scott Monty , left his position at Ford. Scott is a well-known entity. He changed the game for big brands and social media. This is a big deal. This is big news. He leaves Ford as being one of the global leads on social media. don''t switch so fast.
  • BILL HARTZER  |  MONDAY, APRIL 1, 2013
    [Marketing] Why I Changed My Legal Name from Bill Hartzer to BillHartzer.com
    I finally got to meet with the judge here in Kaufman County, Texas last week, and as of today, I am no longer officially listed on the books as “Bill Hartzer” My legal name is now officially “BillHartzer.com” I decided to make this bold yet subtle move in order to promote my own blog and my own career as an internet marketing blogger. But in this case, I have decided, after some serious thought, that I would officially change my name to BillHartzer.com, then name of my internet marketing blog. Along with the “dot com” in it.
  • JEFF KORHAN  |  MONDAY, AUGUST 16, 2010
    [Marketing] Merging Your Social Media Communities - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « A Social Networking Theory | Main | A Social Media Friendly Small Business File Tagging System » August 16, 2010 Merging Your Social Media Communities One reason associations and other organizations hire speakers and consultants like me is for our unique perspective - one that presumably will help to create new perspectives for their members. An association is a community, just like those that you interact with on the social networks. Has this been helpful?
  • ENGAGE  |  MONDAY, MARCH 17, 2014
    [Marketing] The Truth and (Unintended) Consequences of Our ‘Likes’
    The giddy optimism of our brave new digital world reigned supreme in previous years, with tech gurus and marketers touting the boundless opportunity offered by new technologies. Takeaway for Content Marketers: Consumers are once again apprehensive about sharing personal information online and having their online behavior tracked. Takeaway for Content Marketers: Is our social media distracting us from what is really effective or guiding us to a better answer? Takeaway for Content Marketers: Don’t just give your consumers what they want. What a difference a year makes.
  • CONVINCE & CONVERT  |  THURSDAY, NOVEMBER 28, 2013
    [Marketing] 18 Things For Which I Give Thanks
    am thankful for the corporations and agencies who trust me and the Convince & Convert crew to help and support them in digital marketing, in some cases for many years. am thankful that Youtility is becoming part of the marketing conversation, and that companies are recognizing that helping beats selling. am thankful for the many companies and meeting planners who choose to have me spend time with their groups, talking about Youtility and other digital marketing trends. 'image from BigStock.com. Your faith in me has built this company, and puts food on all of our tables.
  • TWITIP  |  FRIDAY, FEBRUARY 12, 2010
    [Marketing] Does Google Buzz Plan to Overtake Twitter?
    He specializes in search engine optimization and social media marketing in Utah. Pepsi did not run a Superbowl advert for the first time in 23 years because they chose to invest 20 million marketing dollars in social media. On the other hand, Twitter has become an incredibly integrated part of our overall marketing plan and operation. Especially given it’s investments in the mobile and information pimping markets. Does Google Buzz Plan to Overtake Twitter? 18 For most of us, Twitter has become part of our day to day life. What do you know about Google Buzz?
  • ARI HERZOG  |  MONDAY, SEPTEMBER 20, 2010
    [Marketing] 12 Social Media Job Titles I Want
    Marketing Manager. Amid a job search for a position leveraging my public administration and new media background, I am quickly realizing that job descriptions are very similar and titles are vastly different. By means of example, here are 12 job titles with a range of similarly-worded responsibilities: New Media Coordinator. Web Communications Coordinator. Website Coordinator. Director of Integrated Media. Social Media Manager. Content Strategist. Social Media Specialist. Digital & Social Media Specialist. Communications Specialist. Communications Associate. Online Associate. Wrong.
  • ARI HERZOG  |  MONDAY, FEBRUARY 21, 2011
    [Marketing] 5 Tips to Boost Email Productivity
    It is common for marketing companies and brands to send you newsletters, coupons, and other forms of both solicited and unsolicited spam because you provided your email address somewhere online. Email can sink your time so it is crucial you are in control. Here are 5 sure-fire ways you can be productive with email. Create folders and filters. Every email program since the dawn of computers has allowed for folders and filters. The purpose of a folder is to store messages. The purpose of a filter is to automatically move incoming messages to a folder. How many of each do you employ today?
  • THE RELATIONSHIP ECONOMY  |  MONDAY, OCTOBER 4, 2010
    [Marketing] Selling Social Media Snake Oil?
    It requires building  trusting relations with your market, internal and external, rather than enforcing top-down out dated policies. You shouldn’t use social media until you know how well and what your people and processes communicate to all markets, internally and externally. Everyone seems to be getting sucked into social media. At the same time a large percentage of companies are using it wrong or using it without defining clear objectives. Stephen Baker writes in Business Week: Beware Social Media Snake Oil. “ “But the same tools carry risks. Splat! Your email?
  • SOCIALNOMICS  |  WEDNESDAY, JANUARY 23, 2013
    [Marketing] The History of Twitter
    Twitter has become a tool that businesses large and small can use to reach their target market, provide customer service, share their unique content and more. The History of Twitter. “This is what the naysayers fail to understand: it’s just as easy to use Twitter to spread the word about a brilliant 10,000-word New Yorker article as it is to spread the word about your Lucky Charms habit.” ” -Steven Johnson, author of  The Invention of Air. Twitter is approaching its 6 th birthday soon and the platform has really come a long way from its early beginnings.
  • LAUREL PAPWORTH  |  TUESDAY, JULY 2, 2013
    [Marketing] Sydney Social Media Course – 3 Days with Laptop
    Workshop Facilitator:  Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media” Author of Social Media Revenue, Laurel has consulted globally including with Singapore Government and Middle East Broadcasting, and in Australia, with Westpac, Sony, local, State and Federal Government. We look at transactional based APIs (selling on Facebook) to Freemium (free and plus premium tiers) and marketing intelligence. 'Sydney social media course 2013. Set them all up in 3 days.
  • THE WAY OF THE WEB  |  THURSDAY, SEPTEMBER 15, 2011
    [Marketing] WIWT launches and networks of shared interest
    Personality – Poppy’s blog didn’t particularly follow any SEO rules or marketing plan. So fashion social network WIWT has publicly launched today after a beta period, and I’ve been checking it out after agreeing to upload at least one image of myself. I’ve been following the progress fairly closely because after crossing paths online and at Twestival amongst other places, Poppy had the great idea to put a call out online and spend a week meeting up with all kinds of people working in digital and business in London, and I was able to chat over coffee.
  • THE WAY OF THE WEB  |  MONDAY, SEPTEMBER 27, 2010
    [Marketing] Is the eBook, the end of the library?
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Is Amazon reading this blog? What other ways are there?
  • DANNY BROWN  |  FRIDAY, JUNE 11, 2010
    [Marketing] Fear Is A Stumbling Block - Danny Brown
    Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Fear Is A Stumbling Block June 11, 2010 21 voices share yours! Share Save There’s a lot of fear at the minute. Fear of knowing is joining fear of the unknown as a staple in our lives. Knowing the economy sucks leading to a future unknown. Knowing we can’t stand around but not knowing what first steps to take. Knowing you want to try something new but so many unknown things to learn. But you know, fear is a good thing. Fear is what spurns us to experiment. Use it.
  • JACOB MORGAN  |  THURSDAY, JUNE 26, 2014
    [Marketing] Should Facebook Get Into the Employee Collaboration Space?
    The collaboration space is also very ripe for a new disruptive player to come in especially since innovation appears to have tapered off (for now) and has instead been replaced by aggressive sales and marketing. 'An article in Techcrunch yesterday says that Facebook may be working on using their platform for internal collaboration. The article isn’t conclusive in any way and doesn’t speculate as to whether any type of new product is being worked on or if the chatter is about simply using Facebook for collaboration purposes. think an argument can be made for either side.
  • WEB METRICS GURU  |  MONDAY, AUGUST 8, 2011
    [Marketing] Klout is getting better – Like the new direction – though the analytics are still a work in progress
    Of course, all of that is being generated by the marketing programs Klout is doing – so it’s more than anything else, a reflection on it, I see it more like direct response – you put out energy, and hopefully, get responses – it’s not a measure people like or agree with anything – and it’s not clear what notifications or perks one is actually getting until you go and look. Was meaning to write this post about Klout but didn’t have the time and have been penning it for a few days – and. Influencer Klout
  • ACIDLABS  |  TUESDAY, SEPTEMBER 1, 2009
    [Marketing] Corporate reputation and social media… duh
    Even if there’s no communication crisis, the value to marketing and customer care teams is immense. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. So much so, I’m inclined to respond with a resounding (with full playground-obvious intonation) “duh&#. Events like Ross Dawson’s Future of Influence Summit and my friend, Tara Hunt ‘s book, The Whuffie Factor , go a long way to explaining these issues. All the time. 15) Wake up!
  • SOSHABLE  |  MONDAY, APRIL 15, 2013
    [Marketing] GM and Facebook are Friends Again (but only on mobile)
    GM’s “Facebook exodus” was highly publicized and prompted fears that other companies would follow suit – many marketing execs worried that GM, as the third largest advertiser across all U.S. GM seems to be the one that suffered: its Chief of Marketing, Joel Ewanick, resigned a few months later without explanation. As GM slinks back to the site’s ad platform, Facebook proves that social media continues to be a big player in the field of advertising, making social media agencies and Internet marketing teams even more crucial to the company’s business strategy.
  • GEOFF LIVINGSTON  |  WEDNESDAY, MARCH 9, 2011
    [Marketing] Going Off the Grid at SxSW
    Getting stalked at an event via geo check-in or status update is surreal at best, and absurd at worst… Especially given that none of us would be recognized in our hometowns at the grocery market. Image by saidemily. Welcome to SxSW, the heart of online nihilism. Whether you are at the event or unfortunate enough to tune in via Facebook, Twitter and other social media, you will witness one of the greatest spectacles of popular pageantry. The art of seeing and being seen is taken to its highest form by the faux famous. Is this anti for the sake of being anti? No, it’s not.
  • ENGAGE  |  FRIDAY, OCTOBER 25, 2013
    [Marketing] 7 Ways Millennials Could Affect Your Business
    Because as a marketer and manager, I''ve come to realize that it’s critical to understand this increasingly influential generation. As we look for ways to connect with this audience, consider some of their standout qualities, which should influence both the marketing strategies you develop and the ways in which you interact with staff who fall into this category: Millennials grew up with technology. Millennials like a good cause—and cause marketing. 'I took a quiz recently on Pew Research Center’s website that suggests that I have a lot in common with Millennials.
  • PROBLOGGER  |  TUESDAY, MAY 29, 2012
    [Marketing] Conversion Optimization: Our New Series
    Running A/B tests, then tweaking and refining your marketing. Of all the topics that bloggers ask me about, conversion optimization is among those at the top of the list. All of us have conversion goals of some sort. It doesn’t matter whether you’re aiming to make money blogging, or you’re in it purely for pleasure, you’ll probably want to grow a subscriber list at the very least! Some of the blogger’s most common conversion goals include: grow signups to an email subscription list. attract Facebook fans and Twitter followers. Revamping your communications.
  • SOCIALFISH  |  SUNDAY, OCTOBER 9, 2011
    [Marketing] DC/MD/VA Nonprofits: Mark Your Calendars for Nov 9
    The effort seeks to empower nonprofits, not for just one day, but for the long haul with a significant training program so they can become better marketers, who cultivate stronger relationships with donors online. What’s November 9, you ask? It’s Give2TheMax Day and it’s exactly ONE MONTH FROM TODAY! Sponsored by the Community Foundation , the online fundraising platform  Razoo , and the United Way of the National Capital Area , Give2TheMax Day is a one-day fundraising marathon aiming to raise a minimum of $3 million for DMV (DC-Maryland-Virginia)-area nonprofits.
  • GAURAVONOMICS  |  TUESDAY, JULY 5, 2011
    [Marketing] TOI Article on Whether Conversations Are Dying
    If you liked this post, you might also like: TOI Article on How Social Activists in India Are Using Social Networking Platforms Marketers as Movement-Makers From Hanmer MSL Social Konnect: 360 Degree Marketing Redux An Introduction to Integrated Influencer Marketing 360 Degree Marketing Redux: How the Social Web is Changing the Marketing Communications Ecosystem My Talk at Salesonomics 2010: The Social Squared Manifesto. I was recently quoted in a TOI article on whether conversations are dying even as new communications tools are proliferating. No where.
  • KIKOLANI  |  WEDNESDAY, FEBRUARY 29, 2012
    [Marketing] How to Become Your Own Boss by Creating Your Own Wealth Online
    How do you become your own boss in the world of internet marketing? Requires some level of promotion and marketing. 560 Resources for Blogging, Online Marketing, and Starting a Business. The following is a guest post by Patrick Meninga of Make Money With No Work. The key is that you have to generate consistent monthly income, enough to cover your living expenses. If you can achieve this income consistently then you can walk away from your regular day job and effectively become your own boss. So the question becomes: How do you do that? Online Business Models. And so on.
  • SOCIALNOMICS  |  WEDNESDAY, AUGUST 20, 2014
    [Marketing] The Science Behind a Compelling Social Media Campaign
    '“Setting up a social media campaign is a piece of cake,” said no marketing professional ever. And when it comes to going viral, which is every digital marketer’s dream, you have to tap in to that story-telling element in addition to making it share-worthy. You’ll also likely be balancing tasks such as writing blog content and other marketing tactics, so you’ll feel like you’re flying by the seat of your pants without a plan. When it comes to social media-based campaigns, it involves a lot more than just posting content and waiting for the likes and comments to rack up.
  • FEVER BEE  |  WEDNESDAY, FEBRUARY 8, 2012
    [Marketing] Case Study: Shoemocracy (A new online community about shoes)
      * It's also best to avoid the marketing fibs. Throughout this platform it feels like the copy has been written by a marketing flunky than by a member of their target audience. Shoemocracy recently launched an online community for shoe lovers.    It makes for a good case study about the interplay between the elements of social psychology and platform design. So if Shoemocracy was a client, this is what we would tell them:   The Concept. community for shoelovers is ok, but it's competitive. It's a community of interest. qualifier 2}.
  • SIMON MAINWARING  |  THURSDAY, JUNE 14, 2012
    [Marketing] Huge thanks on our one year anniversary
    It was a New York Times, Wall Street Journal and Amazon bestseller, and strategy+business voted it the Best Marketing Book of 2011 , which was hugely encouraging. So as we look back over the last year, we feel excited about the progress, so grateful for your support, and committed to double down our efforts to help brands become more purposeful and non-profits become better marketers to improve the lives of others. At the risk of sounding like an old man, it’s amazing how time flies. And every effort by an individual or an organization makes a difference.
  • SPIN SUCKS  |  TUESDAY, AUGUST 10, 2010
    [Marketing] Is Net Neutrality About to Become a Thing of the Past?
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 10 2010 Is Net Neutrality About to Become a Thing of the Past? think either way, the market in this case might level itself out. My main issue is with my prospects for leveraging my market power to keep things fair. know, I know. Do you like this post?
  • SOSHABLE  |  TUESDAY, DECEMBER 25, 2012
    [Marketing] The Night Before Christmas, Social Media Edition
    The digital marketers were nestled all snug in their beds, While visions of dollar signs danced in their heads. An online marketing company never does sleep, Especially when posting, pinning or sending a tweet. Twas the night before Christmas , when all through the office. Not a status was pending; no clicking of mouses. The tweets were posted by the interns with care, In hopes that friend requests and follows soon would be there. And as I finished downloading a new Angry Birds app , I began to drift asleep asking, “Why is it called poke and not tap?”. “Now Twitter! AAARR!”
  • TWIST IMAGE  |  THURSDAY, APRIL 11, 2013
    [Marketing] Pay Attention: The End Is Nigh (For The Personal Computer)
    If you''re running a business in the technology sector, exponential growth is the type of thing that happens when your market hits the tipping point and the growth ratchets up from there in a way that could have never been estimated by the analysts (take, for instance, the growth of tablets ). The personal computing market is imploding at an exponential pace, and it''s something that has taken even the technology analysts by surprise. We attempt to discredit the data by looking at the market of one. market of one. and threats to business today. Surprise. Surprise.
  • SPIN SUCKS  |  FRIDAY, MARCH 23, 2012
    [Marketing] #FollowFriday: Andrea Hypno
    Today’s #FollowFriday isn’t a PR or marketing professional. He is, however, a very strong voice in the Spin Sucks community. still haven’t figured out why he comes around, other than to debate me (which I love). In fact, you’ll see him in the comments all over the web – at Danny Brown’s place, on For Bloggers, By Bloggers , and at  Unlock the Door. Andrea Hypno , aka Hypnodude, aka your friendly Hynotist is from Italy and his English (at least the written part) is superb. He’s a self-hypnotist which, before now, I didn’t know existed.
  • SPIN SUCKS  |  FRIDAY, JULY 1, 2011
    [Marketing] #FollowFriday: Michael Schechter
    He’s the digital marketing director for his family’s business, Honora Pearls. You might know Michael Schechter as the writer whose blog posts seem in your face, but are so out there they’re funny. Take, for instance, last week. He wrote a guest post for Danny Brown called, “ The Weird Thing I Want You to Do On My Blog ,&# where he talks about the trend of bloggers who monetize their work is equal to when they begin to suck. kind of hope he’s wrong because we’ve been monetizing since last fall, but that’s neither here nor there. mean, a lot.
  • VIPER CHILL  |  WEDNESDAY, AUGUST 4, 2010
    [Marketing] VIP Access: The VIPerchill Business Plan
    haven’t owned Cloud Living for almost a year now, so it would be nice to have one to my name, but there are just far too many of them on the market for me to take many of them seriously. More specifically, web software for internet marketers. Though I think ranking 4th for ‘Viral marketing’ is quite an achievement, so far). created a few web based products in the past but my error was not doing enough market research. Email Marketing? Jonny Reply Alan says: August 7, 2010 at 8:42 am Another internet marketer moving to Thailand. Cheers!
  • SIMON MAINWARING  |  MONDAY, MARCH 11, 2013
    [Marketing] Premature Technology Arousal and the emerging mobile world
    Nearly all marketing VPs had spent their last few months and budget trying to tell this consumer story. Guest post from Gary Schwartz who keeps us up to date with the latest in the world of mobile from the 2013 Mobile World Congress in Barcelona. To sum up Mobile World Congress 2013, I will borrow from Peter Marx, head of business development at Qualcomm Labs. Peter talks about an tendency for PTA or (for those in the know) Premature Technology Arousal in the mobile industry. Much of the MWC 2013 floor area at the new Fira Gran Via venue exhibited PTA or Premature Technology Arousal.
  • KIKOLANI  |  THURSDAY, MAY 19, 2011
    [Marketing] Fetching Friday – Resources Mashup & Camera Battles
    Making Money Online / Marketing / Online Business. Continuing on the photography trend, this video was brought to my attention by Scott at Scott Wyden Imagery in a post about retail video marketing. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Be sure you’re advertising them! Here’s how!
  • GEOFF LIVINGSTON  |  WEDNESDAY, JUNE 15, 2011
    [Marketing] Books, Brochures and Business Cards
    Unfortunately, these by-products of disseminating (hopefully) noteworthy ideas have become the primary purpose behind many marketing voices’ books. Back before publishers sold their souls to Mephistopheles (and marketers), books used to get published because they were unique, offering completely new views, or different ideas and approaches to older topics. Marketers have awoken to the image value that writing a book brings. And publishers love the fact that marketers pimp their books so well! Will they say that about all marketing authors, too? Rants
  • WAXING UNLYRICAL  |  TUESDAY, NOVEMBER 23, 2010
    [Marketing] Is Pay-to-Post Blogging The New Advertorial?
    Get Shareaholic test Filed under Blogging for Grasshoppers , Guest Posts , Marketing , Social Media | Tags: advertorial , best practices , jackson wightman , pay for play | Comments (8) Site settings comment help? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? One my faves is #pr20chat run by Heather Whaling and Justin Goldsborough. Maybe.
  • ACIDLABS  |  TUESDAY, FEBRUARY 23, 2010
    [Marketing] Browsers, URLs, Facebook and expectations
    If a web professional understands their client and the client’s target audience / user group / market, there’s nothing wrong with taking the likely level of web (and other) expertise into account when designing an experience intended for them. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. Browsers, URLs, Facebook and expectations February 24, 2010 in posts By now, many of you will have seen the ReadWriteWeb confused as Facebook saga.
  • MINDJUMPERS  |  TUESDAY, JUNE 29, 2010
    [Marketing] Improve Organizational Efficiency via Social Media-Part I
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved As mentioned, Hoist is a browser-based working platform build on the idea of social networks. As such, the organization seems more agile and framed.
  • MINDJUMPERS  |  FRIDAY, JULY 16, 2010
    [Marketing] The Story of The World's Most Powerful Social Network – Facebook
    So what can I as a marketer or CEO get from reading the book? Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved So what to expect? Why do they change this and that? Is it reliable?
  • ALMOST SAVVY  |  FRIDAY, JANUARY 2, 2009
    [Marketing] LinkedIn Tip - Got Street Cred?
    Following the time when Mom’s praise was enough and prior to today, there was also a time,when customer testimonials printed on marketing brochures were all the evidence we needed to know you were the bee’s knees. Posted by Irene Koehler in Business , Career , LinkedIn , Networking on January 2, 2009 | 7 responses There was a time when a recommendation from your mother that you were a real catch was enough of an objective opinion to satisfy others’ due diligence to determine if you were all you claimed to be. Hey, I’ve seen it – and not just once or twice.)
  • THE WAY OF THE WEB  |  WEDNESDAY, JANUARY 20, 2010
    [Marketing] Last night a cloud saved my life…
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Plus Dropbox has a 2GB storage limit for free.
  • CONVINCE & CONVERT  |  WEDNESDAY, AUGUST 28, 2013
    [Marketing] New Research Shows Twitter Boosts TV Ratings (sometimes)
    Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. New Research Shows Twitter Boosts TV Ratings (sometimes) is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'In another bandwidth-deficient edition of The Baer Facts, I talk with  Kyle Lacy  of  ExactTarget  about new research from Nielsen that shows tweets causing  actual increases in television ratings. Is Social TV Overrated? but won’t generate net new viewers. Is Your Mind Changed?
  • DANNY BROWN  |  FRIDAY, AUGUST 27, 2010
    [Marketing] Around the Web
    Each one offers something different, while still within the realms of business, marketing and good old PR (which seems to have also taken a bit of a backseat here). marketer by trade, he’s also one of the kindest folks I know. What I’d Like to See from Geo-Location Marketing. Here, I talk about geo-location services like Foursquare, and why marketers need to up their game when it comes to creativity on offers and promotions. I’ve had brilliant guest authors here , but not really written too many myself. You can find the whole shebang here.
  • SOCIALNOMICS  |  THURSDAY, JULY 19, 2012
    [Marketing] Facebook Facing Mobility Questions Following IPO
    business to debut with a market value of greater than $100 billion. large number of analysts also  believe Facebook can snag a major piece of the Internet advertising market pie. A public stock offering, a marriage to his long-time girlfriend, and questions and more questions. Those are just a few of the things Facebook CEO Mark Zuckerberg has been dealing with over the last month. While Zuckerberg has had a lot on his plate of late, he is no doubt keeping his ears to the ground as to how Wall Street is viewing the now famous IPO. or if we incur excessive expenses [.]
  • SOCIALNOMICS  |  TUESDAY, APRIL 24, 2012
    [Marketing] 10 Ways To Take Your Next Trade Show “Social”
    Companies make a big investment in marketing efforts and travel arrangements; but few, if any, take full advantage of the power and reach of Social Media at these events.  While social media is not a magical marketing solution for business, it is a powerful tool you can leverage to engage your target audience and it should play a role in your overall trade show strategy. Industry trade shows and conferences play a significant role in B2B businesses these days. Its 2012 gang, get with it.  Here are a few great ideas. Start with video.  Free tee shirts aren’t going to cut it. 
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