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  • ENGAGING BRAND  |  WEDNESDAY, APRIL 30, 2014
    [Marketing] Now YOU can have control without taking control
    When we try and impose ideas in social marketing or within our business.we 'In business you can often feel unless you do it yourself then it won''t be done right. Business Business can turn you from a normal, accomodating person into a control freak.maybe not all the time but certainly at those stressful moments. When I was in my early twenties I was promoted to Managing Director. It was a huge responsilbility and my boss - who had been promoted to Group - gave me some wonderful advice. Anna, when you lead a business you are not the captain, you are the navigator. Tweet this ).
  • KIKOLANI  |  WEDNESDAY, APRIL 28, 2010
    [Marketing] My Favorite 2010 Search & Social Awards Nominees
    Stay on Search is a search and social media marketing focused blog that also covers tools, design & development, and e-commerce. Search Engine Journal covers the latest in search engine marketing news including SEO, social media, link building, PPC, and tools. Local Business Marketing – The Known Future. They have a huge section of archives covering conversion and marketing topics. Social Media Marketing Truths. Here is my pick for the best SMM (Social Media Marketing) blog out of the 9 nominees listed. Social Media Marketing Best Practice.
  • JANET FOUTS  |  TUESDAY, JULY 5, 2011
    [Marketing] Google+ and World Domination
    Yes, for some early adopters there will be a first mover advantage, but it takes a certain kind of business and market to make that work. If you’re as into social media networks as I am you’d have to have your head in the sand to miss the launch of Google+ , a shiny new social network from Google. If you weren’t lucky enough to score an invite, here’s a demo to tease you. Adding the “ Authorship&# tag &# to syndicated posts will allow users to follow specific authors and list your content on the +1 tab of your Google profile. You know who you are.
  • LOUIS GRAY  |  TUESDAY, JUNE 7, 2011
    [Marketing] Steve Jobs Proposes Spaceship-like Future Apple Campus
    No matter your computer or mobile preferences, or thoughts on Apple's approaches in other markets, you can learn a lot from the way Steve Jobs does business. Sitting where I do in Sunnyvale , driving ten minutes South can have me on the Apple campus, and driving ten minutes North lands me at Google in Mountain View. With both companies hiring like mad and buying up the surrounding real estate in their respective communities, it's likely that I'll be surrounded by Goople in just a few years. As far as I'm concerned, that's great. Even this presentation to the council is worth watching.
  • JACOB MORGAN  |  FRIDAY, JANUARY 15, 2010
    [Marketing] Vote For Me and Olivier Blanchard to Present at Enterprise 2.0 Boston!
    Red Cube Marketing Consider it done :) jacobmorgan you rock :) blog comments powered by Disqus Connect with me Subscribe to Social Media RSS RSS About Jacob Email Me Jacob Morgan is the Principal of Chess Media Group , a social business consultancy that works with medium and enterprise companies on developing Enterprise 2.0, Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Vote For Me and Olivier Blanchard to Present at Enterprise 2.0 Boston! Conference in Boston.  TAGS: best practices , enterprise 2.0 Social CRM, and Social Media strategies.
  • SOSHABLE  |  FRIDAY, FEBRUARY 22, 2013
    [Marketing] Your Facebook Page Insights are Inaccurate
    This is a minor bug that has caused major headaches to marketers. Company owners and marketers complained. If you run a Facebook page, you may or may not have noticed big changes in the numbers between August and December, 2012. For those who do not run many ads, the numbers were lower than expected. For those who run ads often, the numbers were likely higher than expected. This discrepancy led many to believe that Facebook was going to a “pay to play” model and despite reassurances by Facebook that this wasn’t true, the numbers told a different story.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JULY 8, 2010
    [Marketing] The Influence Project, I Spoke Too Soon…
    marketing strategist. by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Something I wrote about yesterday. blogger.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JULY 8, 2010
    [Marketing] The Influence Project, I Spoke Too Soon…
    marketing strategist. by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Something I wrote about yesterday. blogger.
  • PROACTIVE REPORT  |  TUESDAY, JANUARY 5, 2010
    [Marketing] PR Trends 2010: Video
    It won’t be long until every company is using video in some way to market their business, sell their product, extend their brand, and/or increase exposure.  There is no doubt that we’ve become a visual lot.  If a picture is worth a thousand words a video is definitely worth a couple of thousand.  Watching video online has exploded in the last three years. YouTube is now the 2nd biggest search engines after Google.  People search YouTube to find videos about the subject they’re interested in.  No surprise then that How-To videos are one of the most watched genres.
  • SOCIALNOMICS  |  THURSDAY, SEPTEMBER 26, 2013
    [Marketing] The Effect of Social Media on Commerce
    That could be why half of social media marketers reported a 500% ROI. 'The power of social media as a whole on consumer spending is far heavier than you probably imagine. This infographic on the rising influence of social media on commerce puts the financial picture of facebook, twitter, YouTube, blogs, and more into stunning perspective. The facts are difficult to believe, though we probably all saw this day coming. It’s just here faster than we realized. Social media has an enormous influence on consumer purchases, and billions of dollars are spent online.
  • TWIST IMAGE  |  THURSDAY, JANUARY 5, 2012
    [Marketing] Scenes From The Frontlines
    was in the market for luggage. can only imagine the time, energy and money that this business has put into their Digital Marketing and Social Media efforts. That's not the desired outcome of the efforts that they're making in marketing. It's a lesson that speaks to the fragility of marketing as it moves through the brand ecosystem. digital marketing. A post Christmas story that is worthy of your attention. Not the usual business travel, but a luggage set for the family. We decided that we were looking to invest to get something of quality. Sales Rep: No.
  • ALMOST SAVVY  |  WEDNESDAY, OCTOBER 28, 2009
    [Marketing] Guess Who's An Official Blogger for LeWeb 09!
    Dominant Techniques in Social Media Marketing Reply Leave a Reply Click here to cancel reply. Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search Guess Who’s An Official Blogger for LeWeb 09! Really? look to someone right behind you? Well, OK, maybe it’s just me.
  • BLUE FOCUS MARKETING  |  SUNDAY, NOVEMBER 28, 2010
    [Marketing] 3 Vital Communication Questions Your Company Must Answer – Now!
    By Executive Marketing Consultant Lisa Petrilli. Blue Focus Marketing is a 360 degree social media marketing and brand consultancy, serving brands and ad agencies. Blue Focus Marketing @bluefocus360. “Everything Communicates&#. Chicago. Gary Grates, President and Global Managing Director of Edelman’s Change and Employee Engagement Group , reminded the CEOs who were gathered for this month’s CEO Connection Boot Camp of this fact. We’ve all heard it before but it bears repeating and it resonated quite strongly with me upon hearing it again in that meeting. 
  • SOSHABLE  |  MONDAY, DECEMBER 13, 2010
    [Marketing] Twitter 2010: The Year in Review
    Flowtown – Social Media Marketing Application. Just when we thought that 2009 was the wildest possible year for Twitter and that this year was going to bring some normalcy to the site, 2010 happened. In this Flowtown infographic insightfully titled “The Good, The Bad, The Ugly&# we can see that the ups and the downs were as pronounced if not more pronounced than those of 2009. What will 2011 bring? Stay tuned. We’re almost there. Perhaps my favorite part of this graphic is the list of notable people who joined Twitter in 2010. Bill Gates. Conan O’Brien.
  • WEB METRICS GURU  |  SUNDAY, APRIL 10, 2011
    [Marketing] Social2011 Recap and where think it’s all going
    I suppose if I wanted to know more about the issues the community of Radian6 users were having, I should have gone to some of the unconference sessions but I wasn’t able to (due to conflicts in my schedule), esp the Market Research one on Friday. market research people struggle with social. Having said that – I had the opportunity to play with the new Radian6 Insights platform and here are the pros and cons. Pro – Allows a business or brand to use a DataCube without building one, considering what you get, the price is affordable. DougH Doug Haslam. social2011.
  • JOEY STRAWN  |  FRIDAY, SEPTEMBER 17, 2010
    [Marketing] Friday Social Media Haiku: Google Edition
    Marketers, What To Give Your Consumers That’s Not Crap 7 Things Twitter Is Not (And 1 Thing It Is) But To Read Is Devine Friday Social Media Haiku #1. Digg Digg There have been a lot of recent updates to come from our friends to the West, so this week’s Social Media Haiku is dedicated to Google and their ability to always surprise and delight. ———————————————————-. Call me Google Voice. Immediate and Instant. It’s Priority. Did I miss anything? Prove it.
  • SPIN SUCKS  |  TUESDAY, JANUARY 3, 2012
    [Marketing] Human Organizations Start By Being Open
    She draws from more than 10 years of experience in marketing, communications, and international business operations to help associations large and small build capacity for using social media to achieve business results. Today’s guest post is written by   Maddie Grant   and   Jamie Notter. They They will be hosting the next Spin Sucks Pro webinar on January 12 and you’ll find details below. By now it’s safe to say social media (in the context of business) has gone mainstream. This is the source of the difficulty in implementing social media. These issues are never either/or.
  • BRASS TACK THINKING  |  WEDNESDAY, JUNE 20, 2012
    [Marketing] We Have Met The Enemy. And They Are Not Consultants.
    The market and their clients. We love to rail on these things. Money. Experts. Consultants. Even the almighty social media. In fact, poke around your corner of the internet and in about.34 seconds you can find someone explaining why money is the problem. Why “experts” are the problem. Why social media is the problem. Why consultants are the problem. Wrong. Not so. These things aren’t the enemy. We have met the enemy. And he is us. Money. Having and making money isn’t evil. Nor is selling things to make money. Nor is using money to buy things. Experts. No one else.
  • WEB METRICS GURU  |  SATURDAY, JULY 24, 2010
    [Marketing] Davos – Communications on The Top – World Forum for Top Managers in Davos
    Marshall Sponder , SM Metrics, Web Analytics and SEO expert, owner of  www.webmetrics.guru : - “How can multinational organisations create a social media campaign to target a number of markets?&#. Kerry Bridge , Head of Digital Media Communications, EMEA and Global Sector at DELL: - “Best practices of integrating social media into an overall PR campaign&#. ·  SM and the emerging markets. Focus on the emerging markets: How far has SM advanced? Focus on the emerging markets: How far has SM advanced? Last week I mentioned. SM into existing PR campaigns.
  • GAURAVONOMICS  |  WEDNESDAY, AUGUST 18, 2010
    [Marketing] Are We Becoming Digital Nomads?
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « GlobalPost Story on the Role of Social Media in the Kashmir Protests Killer Startup Idea: CrowdQuest White Label Platform for Crowdsourcing Q&A » Are We Becoming Digital Nomads? Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! Lets talk.
  • TWITIP  |  FRIDAY, FEBRUARY 5, 2010
    [Marketing] You are Judged By Your @ Replies
    February 5, 2010 Kiesha @ Affiliate Marketers Help Desk @krenee76 I like @replies, it does let you know the person actually participates in conversations and retweets, but if the person has nothing but @replies that consist of lists of several @so-and-so’s – one after the other and never really saying anything of value – I tend to wonder about their whole purpose for being on Twitter in the first place. You are Judged By Your @ Replies 28 I judge you by you by your @ Replies… I do. Guilty as charged. Be authentic. Be YOU. These @replies are important. Thanks!
  • ARI HERZOG  |  THURSDAY, FEBRUARY 10, 2011
    [Marketing] Feature Friday: Musing about Mobile Networking
    Feature Friday: Social Media Marketing Across Global Cultures. Tweet Share The following is a feature article by Rob the Web Guy. Just before the end of last year, my email box was inundated by newsletters filled with articles & posts like “The Top 50 Facebook Posts of 2010” and “Top 20 Most Useful Twitter Blog Posts of 2010.” I was really excited to download and read these during my Christmas vacation, hoping I would learn some valuable information on something I may have missed last year. When I was done, I was thoroughly disappointed. Almost 80% said their phone! thought wrong.
  • WEB METRICS GURU  |  SUNDAY, JULY 18, 2010
    [Marketing] Who killed my SEO Internet Experiece and Web Journal July 15th-18th, 2010
    Most marketing campaigns are guesses. Read a story today about how SEO Has Killed  The My Internet in Search Engine Land – it was quite good… can almost hear music going in the background…ha. &# … Everywhere I look, I see bad websites. “… SEO has left me in such as state that I can no longer look at a website like a normal person. see flaws in websites everywhere I look. Here’s just a taste of what my warped little mind sees as I browse the web.&#. Could be too much SEO works poisons the ability to just enjoy a typical dysfunctional website. So Do I.
  • FEVER BEE  |  SUNDAY, APRIL 8, 2012
    [Marketing] Community Objective, Strategy, Strategy, Tactics, And Actions
    Reduce marketing costs. There is some confusion about the strategic part of community management. This is how we think about it:   1) Objective.   The organization decides the objective. This should fit with the overall strategic goals and mission for the organization. The  The danger at this stage is the organization doesn't properly connect the objectives to a measurable ROI metric.    The objective for the community must either increases revenue or reduces costs. For a community, these objectives will be one of the following. Improve R&D.
  • ENGAGING BRAND  |  FRIDAY, FEBRUARY 12, 2010
    [Marketing] Show 264 - Generation X and Generational Differences - The.
    The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « How to tell if a company is social or so-shall | Main | From powerless manager to powerful dreammaker » Show 264 - Generation X and Generational Differences Show 284 of The Engaging Brand leadership and marketing podcast  is ready just for you. Show 301 - How Risky is Risk Show 300 - Facebook Marketing Show 299 - The 24 Hour Customer Do we need a new style of citizenship? Try GoToMeeting FREE for 30 days. and I ask her Who is Generation X?
  • FEVER BEE  |  TUESDAY, FEBRUARY 26, 2013
    [Marketing] How To Build An Online Community: The Ultimate List Of Resources (2013)
    Never Hire A Marketing Agency To Build Your Online Community. Bughin & Zeisser, (2001) The Marketing Scale Effectiveness of Virtual Communities. Pitta and Fowler (2005) Internet community forums: an untapped resource for consumer marketers. Wang and Fesenmaier (2003) Understanding the Motivation of Contribution in Online Communities: An Empirical Investigation of an Online Travel Community, Electronic Markets, Vol 13, No 1. This is a collection of my favourite and most popular posts from the last six years. The Online Community Basics. Strategy & Planning.
  • CONVINCE & CONVERT  |  SATURDAY, NOVEMBER 23, 2013
    [Marketing] 7 Questions About Facebook’s New Star Ratings System
    Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Questions About Facebook’s New Star Ratings System is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'In this “let’s get physical” edition of The Baer Facts, I talk with  Kyle Lacy  of  ExactTarget  about Facebook’s new system of applying star ratings to Pages , and the merits of kettlebell as a workout option. Thus, a “reality” show about those happenings.
  • IMAGINE YOUR REALITY  |  TUESDAY, FEBRUARY 19, 2013
    [Marketing] How to apply the Tipping Point Mentality to your Business
    see some businesses where it seems like every year they are involved in changing their branding or marketing to the point that they never get comfortable with the marketing they are doing because they want instant results and don’t realize it can take longer to get those results than just a few months. It’s okay to refine marketing, but at some point you also need to stick with it long enough to see if it is really working for you (which goes back to persistence). Maybe you need to change who your target clientele is. Or maybe you need to change your pricing.
  • KIKOLANI  |  THURSDAY, MAY 12, 2011
    [Marketing] Fetching Friday – Resources Mashup & Cat Yoga
    Making Money Online / Marketing / Online Business. The ultimate guide to Twitter marketing – a huge list of articles and resources to help you learn more about engaging on Twitter. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Great tips! Find out! Personal Development / Productivity. Cat Yoga.
  • LOUIS GRAY  |  WEDNESDAY, JULY 27, 2011
    [Marketing] Living On the Web With Chromebook Good for Battery Life
    No doubt the earliest models aren't yet putting too much fear into established PC market share unit leaders, who have to be watching the developments with some interest, but as someone who lives on the Web, and has access to the first model from Samsung, it's clear to see how the concept of a Chromebook provides value. If I want to rent a video, I can turn to YouTube or the Android Market. The Air, which I used much like the Chromebook, primarily for e-mail, social networking, playing music, etc., More: louisgray.com | RSS | E-mail | Cell: 408 646.2759.
  • WWW.BIZCHICKBLOGS.COM  |  TUESDAY, JANUARY 4, 2011
    [Marketing] How I Achieved Blogging Success In 30 Days
    I’m curious as to what the ideal ratio of writing good content to marketing and selling yourself is? January 4, 2011 Blog Community Subscribe RSS BizChickBlogs the digital magazine for smart women Home Business Health Technology Relationships & Family Editor’s Corner News Style Travel Food Culture Reviews Interviews Guilty Pleasures #BizChickChat You are here: Home / Business / How I Achieved Blogging Success In 30 Days How I Achieved Blogging Success In 30 Days September 2, 2010 By Wayne Howard 87 Comments Tweet Guest Post by Wayne Howard of Business & Pleasure.
  • SHIFT DIGITAL  |  TUESDAY, JUNE 12, 2012
    [Marketing] Pinning Your Hopes On Social Media
    It’s not enough in today’s culturally and socially aware market to provide customers in the QSR industry with a superior product; they want more. This is the second post in a series of posts dedicated to the Quick Service Industry (QSR). I previously wrote about  5 excellent reasons to get on board with franchising in 2012. Today, Today, I’m discussing pinning your hopes on social media. Enjoy! . Consumers in today’s day and age want deals, coupons, and they want the best possible product for the least amount of money they can possibly spend.
  • DIVA MARKETING BLOG  |  SUNDAY, JANUARY 17, 2010
    [Marketing] For Haiti - One By One By One
    The people of Haiti will not be safe for many weeks or more likely many, many months.    Diva Marketing is a wee voice within the billions of web pages on the Internet; however, I couldn't let the opportunity of using the space on this site go by without an acknowledgment, of what my friend Geoff Livingston says, goes beyond the damage of a hurricane to the devastation of poverty. Today Max and took a walk in the rain. But we were safe. There are millions of people today in a small island in the Caribbean who are not safe. If there is anything social media has taught me.
  • MINDJUMPERS  |  MONDAY, JULY 5, 2010
    [Marketing] Roskilde Festival is on Foursquare
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Defining a Strategy To Use Content In B2B Marketing Meet The Founder of The Bees Awards » Roskilde Festival is on Foursquare Posted by Anne Herngaard Jul 5th, 2010 Tweet I’ve been attending Roskilde Festival. Facebook Places Explained Tags: digital media , Foursquare , mobile apps , Roskilde Festival , smartphone Posted in Marketing & Communication , Social Network Leave a Reply Click here to cancel reply. already had my phone with me, so why not just use a digital version.
  • CONVINCE & CONVERT  |  SUNDAY, MARCH 25, 2012
    [Marketing] Is Social Media Strategy Required or Redundant?
    Participation in these (or other) social outposts are tactics used in service of a social media strategy, which in turn is in service of a marketing (and sometimes customer service/retention) strategy, which is one element of an overall business strategy. Everything in life, business, marketing, and social media has an opportunity cost. I don’t have a problem with  Guy Kawasaki. enjoy his books. His track record in business is substantial. We have friends in common. But on the subject of social media strategy, we disagree in every possible way. Is that the right approach?”)
  • NOWSOURCING  |  THURSDAY, JANUARY 24, 2013
    [Marketing] This Week in Infographics: #Winning and Losing
    This next infographic takes a look at how we make choices as well as how marketers take advantage of that knowledge. During a 2013 wild-card playoff game against the Seattle Seahawks, rookie Washington Redskins quarterback Robert Griffin III fell to the turf after twisting his right knee. This first infographic takes a look at his injury and other information about ACL and knee injuries. Next up we take a look at why Apple is “winning.” ” Apple is building one of the most stunning financial runs in the history of corporate America. Robert Griffin III Knee Injury.
  • THE WAY OF THE WEB  |  WEDNESDAY, DECEMBER 29, 2010
    [Marketing] Do you blog?
    It doesn’t have to be specifically about marketing or social media (Some of my absolute favourite bloggers have nothing to do with either subject). The start of a new year is almost upon us, and for me it’s a good time to refresh a few things, including my reading list. And I’ve realised that I’ve been awfully rude for a while and not asked what YOU are doing… So, if you’re reading this and have a blog, leave a link in the comments. Maybe let me know what it’s about and how long you’ve been blogging for? Blogging blog blogger comments
  • BLOGGER XPERTISE  |  WEDNESDAY, OCTOBER 17, 2012
    [Marketing] Forget about SEO, develop a user-centric content - Blogger Xpertise
    from "search engine marketers" and "search engine specialists" trying to sell us their services. Blogger Xpertise. Blogger sites that go beyond the basic template, showing you how to make your Blogger site just as amazing. About Us. Portfolio Pieces. Blogger Tips. Hangouts on Air. Submitted Questions. Opinion Pieces. Templates. Contact Us. Follow by Email. Subscribe To. Posts. Posts. Comments. Comments. Google+ Followers. Upcoming Events. Join us for our free weekly Hangout On Air event called the Friday Request Line, providing Blogger discussion, assistance, and helpful suggestions.
  • TWIST IMAGE  |  SUNDAY, APRIL 27, 2014
    [Marketing] Humanizing The Company
    If you''re trying to better understand how communications and marketing has changed so dramatically in the past decade, and what to (really) do about it, Gini Dietrich really does walk the walk. She co-authored her first book, Marketing In The Round with Geoff Livingston and is back with a brand news book, Spin Sucks. content marketing. digital marketing. marketing blogger. marketing in the round. marketing podcast. 'Episode #407 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. arment dietrich.
  • CONVINCE & CONVERT  |  SUNDAY, MARCH 25, 2012
    [Marketing] Is Social Media Strategy Required or Redundant?
    Participation in these (or other) social outposts are tactics used in service of a social media strategy, which in turn is in service of a marketing (and sometimes customer service/retention) strategy, which is one element of an overall business strategy. Everything in life, business, marketing, and social media has an opportunity cost. I don’t have a problem with  Guy Kawasaki. enjoy his books. His track record in business is substantial. We have friends in common. But on the subject of social media strategy, we disagree in every possible way. To which he replied: No.
  • DIRECT MARKETING OBSERVATIONS  |  THURSDAY, FEBRUARY 17, 2011
    [Marketing] Content is under scrutiny? It’s about time.
    Marketing departments and SEO companies understand this.  .  .  .  .  .  .  .  . Creation, curation and aggregation. We all probably fall into one of those categories. We do one of those. don’t dispute blog posts like this Why Content Curation Is Here to Stay. I get that. What I have a problem with is the type of content creation we run across when doing brand monitoring work for clients. It’s falling into two camps. Here’s the first. This is troll like stuff.  This is not new. Useless web pages have been appearing high up on search result pages for awhile now. 
  • SIMON MAINWARING  |  MONDAY, JUNE 27, 2011
    [Marketing] ‘Let Go & Lead’: Leadership in the social business marketplace
    It could be an assembly man on a plant floor, it could be the CEO, head of marketing, someone trying to drive innovation in an R&D land. I recently had the great pleasure of chatting with Maril MacDonald , CEO of Gagen MacDonald , who is spear-heading a truly exciting new leadership program called, ‘Let Go and Lead.’ ’ Any transformative shift in the way business must start with new leadership. Here’s what Maril had to share about the project. Maril, tell us a little bit about your project, Let Go and Lead. SM: What would your definition of a leader be?
  • WWW.CHRISRAWLINSON.COM  |  WEDNESDAY, OCTOBER 27, 2010
    [Marketing] 21 Free Social Media Tracking tools
    Chris Rawlinson The Marketing Gentleman's Log Home Contact Photo Gallery Who is Chris Rawlinson 21 Free Social Media Tracking tools January 5, 2010 by admin Happy New Year and hope you all had a fabulous Christmas. 2010 looks set to be an exiting one in the digital marketing realm, budgets are on the up and are predicted to rise by over 12% in the Digital sector alone. Reply B2B Search Marketing & Social Media Marketing Questions Answered | Business.coms B2B Online Marketing Blog September 21, 2010 at 2:39 am [.] Chris 1. YouTube, Ustream). Top Words.
  • SOCIALFISH  |  MONDAY, OCTOBER 13, 2014
    [Marketing] Associations should be incubators for startups
    Association Social Media: National Business Officers Association (NBOA) 3 Reasons Why Content Marketing Doesn’t Work for Associations. 'I read this with fascination in Associations Now  the other day: Working with the  Nashville Entrepreneur Center  (EC), the  Country Music Association  (CMA) announced this week a plan to launch a startup accelerator focused on the music industry. The 14-week program will accept six to eight startup businesses working on issues related to the music industry, particularly Nashville’s country-heavy scene. More like this. Featured From the Trenches
  • JACOB MORGAN  |  FRIDAY, APRIL 26, 2013
    [Marketing] Investing in Enterprise Collaboration Can Help You Attract and Retain Top Talent
    As another example, you might be in the marketing department at your organization yet have extensive knowledge about IT related issues. 'According to a Forbes article by Jeanne Meister : “The average worker today stays at each of his or her jobs for 4.4 years, according to the most recent available data from the Bureau of Labor Statistics, but the expected tenure of the workforce’s youngest employees is about half that. One of the many benefits of investing in enterprise collaboration is being able to do both of these things. Giving employees a voice. Becoming a leader. and others.
  • SPIN SUCKS  |  WEDNESDAY, AUGUST 18, 2010
    [Marketing] Is Social Media Forcing Retirement? | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 18 2010 Is Social Media Forcing Retirement? think all of this shift in the way we communicate, buy, sell, market & grow is making majority a little uncomfortable. You can guess where that audience typically lies…50+ white men. They do. Alright.
  • ARI HERZOG  |  WEDNESDAY, FEBRUARY 23, 2011
    [Marketing] Why Blogging is Still Not Dying
    Blogging — or content marketing, if some want to call social publishing that — is very much alive. -- Thanks for reading Why Blogging is Still Not Dying by Ari Herzog. It is sad that an article published on this blog 26 months ago on the fallacious death of blogging must be written again. You may blame The New York Times. With a sensational headline undoubtedly intended to bait web visitors to click and read about the wane of blogs , NYT reporter Vernon Kopytoff cites a 12-month-old survey and concludes that social networking is to blame for the end of blogs. Media blogging
  • ARI HERZOG  |  MONDAY, OCTOBER 11, 2010
    [Marketing] How KeywordLuv Promotes Your Blog
    When Jason adds a comment on this blog, he types [link] in the URL field and Jason @ SEO Marketing in the NAME field. When Donnie adds a comment on this blog, he types [link] in the URL field and Donnie @ Digital Comics in the NAME field. When Christopher adds a comment on this blog, he types [link] in the URL field and Christopher Roberts @ Technology Blog in the NAME field. By including an @ sign in the middle of their name and their URL keywords, the submitted result is something like this: This way, their URL is linked to the keywords that were typed after the @ sign.
  • GREG VERDINO  |  FRIDAY, MAY 4, 2012
    [Marketing] Five For Friday: May 4, 2012
    And some practical advice and provocative questions for marketers still struggling to get social right. While most are still more influenced by traditional marketing when deciding on which movie to see, for instance, they are increasingly using social networks on their mobile devices while watching that movie -- in theaters. New Maxims For Social Marketing Here are some good takeaways for companies trying to get “social”: Your customers have many constantly-expanding networks on social platforms with which to share content and, potentially, your content. Five For Friday
  • ENGAGE  |  FRIDAY, JANUARY 24, 2014
    [Marketing] 5 Ways to Make Pinterest A Bigger Part of Your Content Strategy This Year
    The internet is full of direct marketing campaigns. While some social media networks (Reddit, I’m looking at you) are inherently distrustful of brands using their networks to peddle wares and gain shares, Pinterest embraces content marketing with open arms. 'Last year was a huge year for social media. Between Vine and Instagram fighting for attention, Millennials ditching Facebook for Twitter and Snapchat making selfies anywhere at anytime a “thing,” sharing content with your online audience has never been easier. Last year, Pew Research reported that one-third of U.S. Do it.
  • SOSHABLE  |  MONDAY, JUNE 14, 2010
    [Marketing] YouTube Facts, Stats, and Other Trivia (Infographic)
    Everything from video marketing to funny personal videos make their rounds through YouTube at a breakneck pace on a second-by-second basis. Blast. After 5 years of sharing videos, YouTube is the undisputed heavy-weight champion of the LOL world. This infographic below compiled by Website Monitoring and found via Viral Blog puts all of the tremendous information that went along with building the site over five years into perspective. Will YouTube be here for another 5 years? When it comes to the Internet, there’s never a notion of “too big to fail&#. Share it.
  • ONLINE COMMUNITY STRATEGIST  |  WEDNESDAY, OCTOBER 28, 2009
    [Marketing] There is some value in anonymous comments
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed There is some value in anonymous comments October 29, 2009 in comments | Tags: "anonymous comments" , news comments , online comments Before you balk at the title of this post, hear me out. have written in the past about the cloak of anonymity worn by trolls and how it allows them to run rampant on the internet with no real accountability or repercussions for their actions. Believe me. There is some benefit to allowing screen names.
  • SOCIALFISH  |  SUNDAY, SEPTEMBER 23, 2012
    [Marketing] Unmissable Stories This Week
    More important, there’s no way for you to enter these private settings and do any serious marketing, because they’re hidden from you. Here are a few stories I’ve come across over the last few days that I don’t want you to miss. LinkedIn launches a program to help Nonprofits find board members. LinkedIn Board Connect: Helping Nonprofits Find Board Members on LinkedIn  (LinkedIn Blog). To participate, you must be a registered U.S. nonprofit. We are launching in limited release to give us a chance to learn from our initial participants. economy. Tech now has its own RIAA. Penn).
  • FRESHNETWORKS   |  FRIDAY, JANUARY 3, 2014
    [Marketing] Top apps to make your New Year’s resolutions a reality
    While there are generalist apps such as Lift on the market that help you fulfil any goal by crowdsourcing motivation, we have pulled together some specific apps to support the five most common New Year’s resolutions. Whether you have committed yourself to a 5k race, triathlon or just want to improve your cardiovascular capability, there is an app on the market to support your plans. 'Every week we bring you the FreshMinds picks – ideas to help you make the most of  digital technologies  and understand how they are helping brands to grow and innovate.  This Losing weight.
  • ENGAGE  |  WEDNESDAY, APRIL 11, 2012
    [Marketing] How I Built a Digital Ghost Town
    But, as with all content marketing playgrounds , there’s plenty of knowledge to extract from otherwise meaningless failure). With a broad market to cover, I quickly became overwhelmed with trying to keep up with posting and coverage was a mile wide and an inch deep. jumped into a fast-growing market without thinking specifically about what the angle and voice would be. O ne of the most satisfying experiences is having a website take off in popularity. It’s a love train of feel-good moments, back-patting, fist bumps and fist pumps. In a ghost town on the web.
  • GEOFF LIVINGSTON  |  WEDNESDAY, APRIL 10, 2013
    [Marketing] Experiencing Electronic #Natitude
    The Nationals use of electronic media supersedes promotion and marketing. 'Opening Day last week was my Dad’s first day of retirement, so we went to the park with a couple of friends to celebrate. It was one of the best days of my life, a day I’ll cherish and take with me to the grave. But it was also enjoyable because the Nationals’ in-stadium experience significantly improved over the winter. When you walk into the stadium and look out onto the field, the first thing you see in the outfield is the hashtag slogan, “#Natitude.” Simply impossible.
  • WRITTENT BLOG  |  TUESDAY, MARCH 18, 2014
    [Marketing] 25 Killer Resources to Learn Storytelling
    It’s without a doubt, the one kind of content marketing that’s never going out of style. For the very busy, this blog contains a comprehensive recap of two of the best brand storytelling books on the market, including Patrick Hanlon’s Primal Branding. Marketing agency Impact Branding & Design’s eBook is free, and packs a pretty big punch. Learn how to rule the intersection of narrative and inbound marketing. The post 25 Killer Resources to Learn Storytelling appeared first on Inbound & Content Marketing Hub. 'Image source. Nancy Duarte. Image source.
  • TWIST IMAGE  |  FRIDAY, MARCH 15, 2013
    [Marketing] Ads Worth Spreading 2013
    marketing agency. It is one of my favorite initiatives. TED has been working hard to acknowledge TV ads that are "ideas worth spreading." " When I hear people say that they hate advertising, I don't believe them. People hate BAD advertising and, unfortunately, a good bulk of the work that comes out of the advertising industry is mediocre at best, and bad a lot more often than it should be. People love ads that tell a story. People love ads that make them laugh, think, cry, grow and more. Volumes have been written about what it takes to produce a great spot. it just works.
  • SOCIALNOMICS  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Marketing] Tweet at the Right Time and Maximize Your ROI
    Content Marketing Specialist – Portfolio. 'We’ve all read posts or seen infographics talking about the best time to tweet, but what if I told you that this data could be customized to your followers? The time and resources you are investing in managing Twitter is valuable, and data shows that 73% consumers are following businesses on Twitter to get updates on future products, promotions, etc. Amplifying the potential reach to your customers with the information they want is critical. One of the web-based analytic programs I came across was  Followerwonk.
  • FRESHNETWORKS   |  WEDNESDAY, JULY 24, 2013
    [Marketing] Why do so many change efforts fail? Bad implementation and embedding
    The CEO, Finance, and Sales & Marketing are key roles / departments which need to lead the change – and leading from the top-down is crucial. 'Photo credit: bsec.org. Having previously written about innovation  and  leadership  following Open University Business School  events, I went to another one recently on the topic of change management. According to research, over half of change efforts fail (52%) – but what’s the main cause of failure? So how can companies improve the change implementation process? Provide effective strategic leadership. Invest in smart peop le.
  • SOCIALFISH  |  THURSDAY, DECEMBER 2, 2010
    [Marketing] Community, Social Media and Risk Perceptions
    We talked about the various tools, but also kept them focused on defining what they wanted to do via social media – outreach, growth, marketing, fundraising and just sharing their joy of leading a spiritual life (as they define it) while encouraging others to join them on their journey. Do You Trust Your Members? My friend Grace Smith asked me to speak to the Board of Well for the Journey , about social media. The Well’s mission statement is a bit intimidating: In response to God’s grace and spirit, The Well offers spiritual nourishment for daily living. Forget perfect.
  • STAY N' ALIVE  |  MONDAY, OCTOBER 1, 2012
    [Marketing] Android is Finally "Enough", but I Still Miss My iPhone
    Google will always have the masses, very similar to the approach Microsoft took in the Desktop market (until Microsoft figures out the mobile market and competes with Google). I've written a few times on this blog about my trials with Android and dissatisfaction with devices under Google's operating system. The fact is, lack of consistent experience because Google doesn't own the experience, means they will likely never have a leg-up on the experience iOS gives users, considering Apple controls and owns the entire experience in their OS. I'll explain. The voice controls are solid.
  • PROBLOGGER  |  MONDAY, SEPTEMBER 2, 2013
    [Marketing] 6 Essential Twitter Tools to Find and Connect With Influencers
    Influence Marketing. Influence marketing is all about identifying who has influence within your industry or niche and market directly to them. Think about it like this, there are influencers within most niches or industries on the web and they have an existing audience so the ultimate aim of using these tools is that you will be able to tap into that audience and use it to market your blog. It excels at allowing you to easily find influencers and find market insights. 'This is a guest contribution from Adam Connell,  blogger at  Bloggingwizard.com. Twtrland.
  • KIKOLANI  |  WEDNESDAY, JULY 4, 2012
    [Marketing] Link Building Secrets – Post Panda and Penguin
    To perform the Flipper, follow these simple steps: Your niche doesn’t matter; this method can be used for any market. Another great tip for using Google Alerts is to sign up for key phrases such as “hire a social media expert” What market you are in will determine what kind of clients you are trying to get for yourself. This is a guest post by Gregory Smith. You tell me your secrets, I’ll tell you mine. That search on Google comes up with over 20 million matches. How secret is anything out there with so much discussion about it? ” -Eric Ward.
  • DANNY BROWN  |  FRIDAY, AUGUST 6, 2010
    [Marketing] Run Your Business Like a Cocktail Stick - Danny Brown
    Do you really need a 15-point marketing plan when a six-point one will do? You might also like: Introducing Social Media to Your Business Using Facebook Like to Market Your Business The Business of Dating Tags: Business , organizational development , people 12 voices - share yours! Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Run Your Business Like a Cocktail Stick August 7, 2010 12 voices share yours! Share Save Think about the humble cocktail stick. It can be used for drinks umbrellas.
  • JACOB MORGAN  |  MONDAY, NOVEMBER 30, 2009
    [Marketing] The Phases of Enterprise Social Business Adoption
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER The Phases of Enterprise Social Business Adoption View Comments November 30th, 2009 Companies that are looking to get involved in social business don’t just jump right in with both feet.  It’s a gradual process that takes a lot of time and effort before change can start to happen.  Over at Chess Media Group we created (and by “we&# I mean my business partner Connie ) a simple visual that we feel depicts the process for most companies that get involved in social business.
  • IMAGINE YOUR REALITY  |  MONDAY, AUGUST 2, 2010
    [Marketing] How to balance content with advertising
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes How to balance content with advertising Posted August 2nd, 2010 by admin and filed in Business reputation , Social Media , business , social media behavior Tags: advertising , balancing content and advertising , content marketing , Social Media , Taylor Ellwood View Comments In my recent post on advertising too much , I was asked if I was referring to people trying really hard to get a job or just people advertising goods and services. What do you think?
  • ONLINE COMMUNITY STRATEGIST  |  MONDAY, SEPTEMBER 9, 2013
    [Marketing] Don’t limit your view of earned media
    When brands, marketers and dare I say it: PR pros take the time to really dig into the meaning and possibilities of earned media and its implications for the way we talk about and market companies, products, services and beyond – the lightbulbs will go off and magic will happen. 'Any action taken by a consumer of your paid media is earned media. That consumer can be a viewer, listener, reader or visitor anywhere on the web. where your paid message is accessible, and from any device that allows them to access that message. And that gives it a lot more power.
  • LOUIS GRAY  |  WEDNESDAY, MARCH 30, 2011
    [Marketing] The Social Graph Is Not Enough to Find a True Me
    Disclosure: I am vice president of marketing at my6sense. Last week, I gave a presentation at the Kynetx Impact conference just outside of Salt Lake City, Utah, talking with the developer audience about the Third Wave of the Web , and my continued belief that true personalization in both the Web and in our mobile content consumption is what will drive the most dramatic changes to the future of the Internet, following on to the first wave (Information Retrieval and Search), and the second wave (Social Networking). True personalization is about your own interests and preferences.
  • LOUIS GRAY  |  SUNDAY, FEBRUARY 20, 2011
    [Marketing] NPR Features News Acceleration, Our Ability to Consume It
    Disclosure: I am VP of Marketing at my6sense , which makes tools to personalize the new world of streams. Yesterday NPR Reporter Linton Weeks posted a interesting observational piece on the accelerating pace of news, from its discovery to a reaction - spurred forward not just by the 24 hour broadcast networks, but the parallel growth of social media, which sometimes plays the role of news starter, news observer or news distributor. See: Media Black Hole: So Much News That We'll Implode? Linton also asked me a different question, which wasn't carried in the piece. To this, I said no.
  • SOCIALNOMICS  |  MONDAY, JUNE 20, 2011
    [Marketing] Delta Airlines Tweets for Customer Satisfaction
    While it’s nothing new for airlines to use a Twitter account for marketing purposes, Atlanta based Delta was the first to use social media to immediately tend to customer complaints. Delta Airlines is not just offering pretzels, peanuts and your choice of inflight beverages. They are also offering a chance to vent using Twitter. Launched in May 2010, @DeltaAssist Twitter account was set up to address Delta customers in real time. Currently, Delta is ranked #1 in Twitter activity for airlines according to consulting firm Simpliflying in partnership with eezeer.com. Socialnomics
  • THE RELATIONSHIP ECONOMY  |  TUESDAY, AUGUST 3, 2010
    [Marketing] Privacy? Your Life is Transparent!
    Do you think marketers want their hands on your data? The redefinition and terms are best determined by the individual who has now become the target of marketers. better model would be that we are the ones who have rights to our data to target the markets. Almost everything we do has some form of data tied to it. Excuse me, I am wrong. Everything we do has data tied to it! This data rest in a variety of databases and a time is coming when all these databases will be connected together and transparent for the world to see. Soon all. Does This Alarm You? For now.
  • ENGAGING BRAND  |  TUESDAY, OCTOBER 9, 2012
    [Marketing] 3 Types of Social Business - which are you?
    am studying and researching what it means to be a truly social business - not a business that adds a social marketing element, but one that acts as a facilitator, one that doesn't sit behind a brand but one that brings suppliers, stakeholders, customers inside the business process. The problem facing business is simple in concept yet complex in imlementation. The immediate problem is that we are attempting to change a traditional business model into a social model more reflective of our times. Social business in terms of the company being part of the surrounding community.
  • DREW'S MARKETING MINUTE  |  TUESDAY, JANUARY 3, 2012
    [Marketing] Mitt Romney is getting tired (or lazy) in Iowa!
    The marketing message is pretty clear here. This upcoming Presidential election will be my daughter’s first opportunity to vote. Combine that with the fact that we live in Iowa, the caucus is upon us and she’s a registered Independent and you can only imagine the flood of mail and calls she’s received leading up to the caucus. You know what all the candidates are thinking… fresh meat! So I was a little surprised and appalled at what front runner Mitt Romney sent her late last week. The front of Mitt’s postcard to my daughter. Shame on you Mitt.
  • KYLE LACY  |  FRIDAY, JUNE 25, 2010
    [Marketing] The Power of Douglas Karr and DK New Media
    Douglass Karr is a Social Media consultant, United States Veteran and the CEO of DK New Media, an online marketing company. He is also the founding father of the Marketing Technology Blog which features many informed authors. The Marketing Technology Blog showcases these very attributes  by acknowledging other like minded experts and being as current as possible. It provides all the technology and marketing advice you could ever want (or need). Who is Douglas Karr? If you don’t know, you should.  This doesn’t do him or his company justice.
  • BRASS TACK THINKING  |  MONDAY, APRIL 23, 2012
    [Marketing] How I Blog at Brass Tack Thinking
    It’s a powerful marketing and positioning tool, and I deeply appreciate and value its place in my work. So my friend Mitch Joel wrote a post a week or so ago about how he blogs , and he tagged a few of us misfits in hopes that we’d write one of our own. So because I’d hate to do anything to let Mitch down — he is charming, after all — here’s a post about my blogging process, which amazingly enough has stayed pretty consistent over the years. My Philosophy. write to discover what I think. ” when I write. Capturing Ideas. find ideas everywhere.
  • THIS, THAT AND THE OTHER  |  TUESDAY, FEBRUARY 14, 2012
    [Marketing] Government Services Intermediation: The New Role for Cybercafes.
    Mbumbuni is a rural market town in Kenya’s Mbooni East District approximately 120km from Nairobi. Within the market is one of the Kenya ICT Board supported Pasha Centers and probably one of the best equiped cybercafes I have seen. A Pasha center in rural Kenya. When I visited the area in August of 2011, the 3G signal was poor and the center was using a GSM router connecting via EDGE to provide access to clients. The resulting experience was of course poor. For the residents in the area, the next cybercafe with a good connection is in Masii 8km away or in Wote town 50km away.
  • SOCIAL WAYNE  |  MONDAY, FEBRUARY 6, 2012
    [Marketing] Day 6: People of color impacting the social web – Christine Celise Johnson – #29DaysofDiversity
    Johnson’s background includes owning a successful event planning and marketing company that serviced various tech and non-profit clients, creating a visual arts gallery and education program, being published in a number of poetry journals, contributing to business and creative publications/blogs, and facilitating healing arts and women in entrepreneurship workshops. As we all know, February is Black History Month. Even though it’s black history month, the goal for 28 Days of Diversity is to feature not just African-Americans but other minorities in the web/tech space.
  • CREATIVE RAMBLINGS  |  MONDAY, AUGUST 19, 2013
    [Marketing] 5 great articles you may have missed (August 12-18, 2013)
    Becoming a Social Connoisseur by Bryan Kramer (BrianKramer.com) Calculating ROI from Social Media – Problems, Pitfalls & Breaking all the things… by Hannah Smith (distilled) Social Media ROI: 10 Quotes from Leading Marketing Pros by KC Claveria (KCClaveria.com) This Changes Everything: Social Signals, Your Website, and Google+ by Dustin W. 'Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. magazine, Flipboard magazine, and Google+ Community. Any articles you have read and liked recently?
  • GEOFF LIVINGSTON  |  MONDAY, AUGUST 29, 2011
    [Marketing] 5 Common Forms of Facebook Spam
    Yup, a marketer’s favorite, one that most of us are guilty of. From professional photographers with watermarked images to marketers highlighting their wares, getting tagged with spam happens all the time. Image by Christian Barmala. One of the issues a mature social network brings with it is spam. And though Facebook has rebooted its privacy settings for sharing, it is still largely an opt-out network that creates tons of spam. While this is well-intended, it just shows that Facebook with its many features has also created many ways to spam your buddies. 2) Event Invites.
  • BRASS TACK THINKING  |  THURSDAY, AUGUST 28, 2014
    [Marketing] When Entrepreneurship Isn’t The Right Fit
    There’s no question that entrepreneurship contributes a great deal to the US (and arguably global) economy, and although numbers have dipped slightly as the job market recovers, entrepreneurship is still a strong trend that I don’t see dying off anytime soon. We were devoted to building a firm and a practice around social business consulting, and did so successfully for the most part, even with challenges and rapidly-shifting markets that led to a pivot or two. 'Entrepreneurship these days is all the rage. But what about when it’s not? The short answer is: no.
  • SOCIALNOMICS  |  WEDNESDAY, MAY 15, 2013
    [Marketing] Social Media and Nonprofits
    According to Experian Marketing Services , those in the United States will spend 16 minutes per hour on social media sites online. When your organization is part of that social media, they are tapping into that market. Keeping a viable presence on Twitter, Facebook, and LinkedIn can help get you in front of a much bigger market. 'Is your business a non-profit and you’re wondering how social media could benefit your cause? Having an online presence can definitely help nonprofits spread their message and their demographic range. Tap Into Increased Social Media Views.
  • SOSHABLE  |  WEDNESDAY, AUGUST 29, 2012
    [Marketing] Blogging For Business eBook
    If you’re involved with the marketing aspect of your web presence, then you’ve probably heard of blogging for business. Simply put, a well executed blog can be the hub of all your internet marketing efforts. This eBook is a step-by-step guide to understanding and mastering the use of blogging for marketing purposes, giving you an affordable and easy method of increasing website traffic and lead conversion. Does your business have one? If not, you’re missing out on one of the most powerful and reliable methods of lead generation and SEO bolstering available.
  • ARI HERZOG  |  TUESDAY, DECEMBER 28, 2010
    [Marketing] Thank You for the Memories in 2010
    Melbourne Marketing (20). ann@stock market … (1). email marketing (1). Justin@JDM Marketing (1). PR i Marketing Ag… (1). Tom @ marketing tips (1). AriWriter remains here, in the same place it’s been since 2007, focusing on strategies and tips on social media marketing. To everyone who visited, subscribed, read, shared, commented, and otherwise enjoyed the content of AriWriter over the past 12 months, I thank you. Thank you for visiting my articles. Thank you for subscribing. Thank you for reading. Thank you for commenting.
  • TWITIP  |  THURSDAY, MARCH 4, 2010
    [Marketing] Are You Obligated to Follow Back?
    March 4, 2010 Anita Nelson @ModelSupplies You are not obligated to follow anyone on Twitter, however from a marketing standpoint, it is just good business. did look at your account, though, Nick, and it appears as if you are only tweeting links to your blog posts, or marketing. March 5, 2010 Bloginstall @bloginstall Hmm… what a great marketing tactic! Shelly Kramer @shellykramer [link] March 5, 2010 Judy Adler @giftofmoney You are not obligated to follow him back, but it seems to me like good marketing sense to do so. Here’s what happened. > PS. WoW!!!
  • JEFF ESPOSITO  |  FRIDAY, NOVEMBER 2, 2012
    [Marketing] School PR, give Google a chance & bad salt water
    There’s Nothing Savvy About Marketing or Newsjacking Disasters – this is a good post from Danny Brown showcasing the really seedy side of marketing with folks trying to take advantage of Hurricane Sandy. What a roller coaster of a week. First there was Sandy (thoughts and prayers are still with friends and family in Jersey/NY) followed up by a sick day and now ending the week with a few days alone with baby Espo. Hopefully your week was good and if you were impacted by Sandy that things are starting to get back to normal. Have a great weekend and catch you on Monday.
  • WEB METRICS GURU  |  TUESDAY, JULY 24, 2012
    [Marketing] Radian6 Big Data
    Caveat , maybe the vendors, such as Radian6, Sysomos, at el, are also contending with the marketing of their platforms to people who were expecting streamlined solutions, and haven’t been able to take their own data and questions and match it up with the platform can provide – again, not necessarily the fault of the platform, but still, the platforms get blamed. It’s been about a week since the Radian6 Big Data  announcement (is that the right words to use?) and this is what it looks like on the Insights Panel (see below). That’s my guess. Solariat Press Release.
  • WEB METRICS GURU  |  SUNDAY, MAY 6, 2012
    [Marketing] Upcoming Sentiment Analysis Symposium & Web Journal – May 2nd -6th, 2012
    think the closed loop aspect of HubSpot makes it an appealing choice for marketers that want to have, more or less, one solution that does everything. However, as I pointed out in my recent article at Search Engine Watch, and here, HubSpot is now vulnerable to Google’s own desire to own the entire marketing suite, and is on a collision course with HubSpot, it’s only a matter of time, till Google takes this over, as well. Upcoming Events. Just want to mention that I’ll be at the Sentiment Analysis Symposium this Tuesday, all day, and blogging/tweeting from it.
  • FRESHNETWORKS   |  WEDNESDAY, DECEMBER 11, 2013
    [Marketing] Facebook’s Year in Review – can social data choose your most important memories
    And this raises interesting challenges to anybody using similar social media data , especially as we consider the future of market research. 'Facebook’s Year in Review feature is back for 2013. Not so much  their year in review, but your’s – the feature brings together your most important ‘moments’ on Facebook in 2013. The photos and status updates that attracted the most comments, the friends you interacted with most collected together in one space to tell the story of your year. What Facebook is offering us is very different. For you. For your friends.
  • FEVER BEE  |  MONDAY, MARCH 14, 2011
    [Marketing] 12 Tips For Successful Branded Online Communities
    Brands need to abandon the marketing mindset and embrace the community approach. This community approach involves many elements. These include: Use a unique URL. Communities need their own identity, not a community tab on the main website. Give them their own URL that relates solely to the community. This will solve many of the audience targeting issues you will have with putting community news on your company's site. Create a unique name for the community. community needs a very special identity. It needs a unique name that is representative of that group. Use your unfair advantage.
  • COLLECTIVE THOUGHTS  |  THURSDAY, DECEMBER 29, 2011
    [Marketing] New Site Changes Online Auctioning
    The site allows you to buy rewards points in order to place bids on expensive items that you aim to win for well under market value. A new auction site launched last week called, YouNeverLose. So far the business is living up to its name. What makes this particular online auction so different is that they give you your money back. Once you buy the rewards package you are guaranteed to get your money back in the form of a gift card. When I first heard this I was skeptical, I thought I would get 25 bucks back on some gift card to the piggly wiggly, but I was wrong.
  • CONVINCE & CONVERT  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Marketing] Facebook is Getting More Two-Faced By the Day
    Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Facebook is Getting More Two-Faced By the Day is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'In this edition of The Baer Facts, I talk with  Kyle Lacy  of  ExactTarget  about two new announcements from Facebook that appear to come from opposite ends of the philosophical spectrum. Maybe. Or Maybe Not. Look, I’m not personally a fan of memes, as I think they can chip away at brand value.
  • DIVA MARKETING BLOG  |  THURSDAY, JULY 4, 2013
    [Marketing] Fourth of July @ Your Own Pace
    Diva Marketing Collection of Fourth of July Posts Lessons From The Peachtree Road Race - 2009   Twisted Recipes - 2010   Live The Life of Your Choice - 2011 'In my adopted home town of Atlanta, Happy Fourth of July begins with people waking before dawn. Well.not so much for me or Max but for many of my friends who run, jog, walk and sometimes skip (well someone must skip!) down Main Street in Atlanta to participate in the Peachtree Road Race. For the awe inspiring 88 year old Betty Lindberg  this year marks her 24th Peachtree Road Race. Toss of a pink boa to you Betty!
  • WAXING UNLYRICAL  |  THURSDAY, APRIL 12, 2012
    [Marketing] How I’m Building My Press Distribution List
    I don’t have a background in public relations, but my current position as the marketing communications manager at TouchSystems requires some PR skills. Erin Feldman  is the marketing communications manager at  TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog,  Write Right  (so write right, don’t make her use her red pen). One of the primary aims of my position is to increase the company’s brand recognition and presence. It’s common courtesy and decency.
  • LOUIS GRAY  |  SUNDAY, JANUARY 16, 2011
    [Marketing] A Cloud-Centric Web Makes Device & OS Switching Easier
    Switching between phones was even easier, as on Android, I was able to redownload all my paid apps from the Android market, free of charge. There is a tug of war going on in your mobile devices and your desktop OS - between the world of apps and that of cloud-based Web services. The applications, usually designed and optimized for your particular environment, serve as familiar tools for you, and improve your productivity, bring you news, enabling you to do new things or they may simply entertain you. Clearly, I have more cutting to do.
  • GEOFF LIVINGSTON  |  THURSDAY, MAY 5, 2011
    [Marketing] No One “Consumes” Social Media
    Ever notice the phrase “consumes social media&# or a variant of that in market research and social media wonk discourse ? Image by ugod. Of course, media consumption as an idea matches our consumer economy, but the idea is a bit off. Think about it, no one “consumes&# social media. No one goes home and says, “I think I’ll consume Facebook for three hours.&# “How about some Disqus or Quora at dinner, this is boring.&# Or, “Can I have some Flickr for that blog?&#. Dominance in media form is passing. Just a movie? Or just a mobile check in?
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, JUNE 19, 2011
    [Marketing] Link Building In 2011
    Veteran Internet marketer Debra Mastaler has an interesting post on how to obtain new links, a process she calls “link marketing&# instead of link building, for your website today. If you look at the list, it’s really nothing new. In fact, she tells you as much before she dives in. But there was one thing that caught my eye about her list. If you use directories in your linking efforts, replace the word “directory” with “document sharing site” and search on your keywords to find new submission sources. Therefore, their algorithms are behind the curve.
  • DANNY WHATMOUGH  |  FRIDAY, JUNE 6, 2014
    [Marketing] Facebook responds to the organic reach issue
    'As you will no doubt know already , marketers are up in arms because of reductions in organic reach on Facebook. The social media giant took time out yesterday to respond to marketer concerns in a post published on the Facebook blog. There really isn’t anything particularly surprising in the post. The gist of it runs something like this: Users are our number one focus. There’s too much content and too much competition. Organic reach has declined because we need to improve the user experience. We aren’t just doing this to make money from businesses. social medi
  • VIPER CHILL  |  THURSDAY, MARCH 11, 2010
    [Marketing] How I Helped Make a Bland Blog an Overnight Success
    For example, any article here tells you that I write about internet marketing. Reply Jonny | thelifething.com says: March 20, 2010 at 7:12 am Yo Glen, marketing guru and all. use to ask my wife to help me with editing part, but now shes got her own blog and spends her time marketing it and working to make hers better. Home What the F ? Cloud Living Say "Hi!" One of my best friends, Diggy, was implementing all of the traffic methods I recommend to grow a blog and was seeing results, but not the kind of results he really deserved for his efforts. Everybody has a great story.
  • SOCIALNOMICS  |  FRIDAY, NOVEMBER 16, 2012
    [Marketing] The pros and cons of buying Twitter followers
    The practice, considered by some as unethical, is not a replacement for the conventional marketing efforts needed to build any successful venture, but is definitely rising in popularity(especially amongst startups), and can be considered as one of the many tools at your disposition to build a marketing strategy for your business. The concept of buying popularity online might seem like a new one to some, but it has been around for as long as the social media trend itself. Similar claims were also lobbed at Newt Gingrich and President Obama.
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