CONVERSTATIONS | THURSDAY, JULY 10, 2014
[Marketing] 3 Customer Service Techniques to Grow Your Business
Knowledgeable salespeople are some of the best brand ambassadors a company has at their disposal, and when put in the right environment, they can create unique sales and marketing opportunities by impressing potential customers with their knowledge. 'Quality customer service is a critical part of any good sales strategy, and investing in the right customer service skills is vital to getting the most out of your sales. Here are some great customer service ideas that will help your business to grow and thrive. Be Human. Be Accessible. Be Knowledgeable. Consider leaving a comment!
JEFF ESPOSITO | WEDNESDAY, MAY 23, 2012
[Marketing] Uncommon uses for business cards
Business cards are often the first piece of marketing or branding collateral purchased by businesses of all sizes. Many times we think of these cards as a way to trade pertinent contact information and make a great first impression on clients, peers or prospects. This image from the creative team at Vistaprint showcase some additional creative ways that businesses can utilize their business cards beyond the contact data. Some of my favorites include: using the reverse as an appointment reminder (my dentist does this and I love it). showcasing customer testimonials.
TWIST IMAGE | MONDAY, APRIL 4, 2011
[Marketing] Free Content Is Killing Media (And Advertising)
We have to be ready to accept that the marketing platforms are changing at a rapid pace and that the old ways of clunking media and advertising along may well be reaching its end in terms of captivating the digital channels (Web, mobile and touch). What will truly move marketing, communications, advertising and media forward is rapid innovation (err. If people (this includes you) don't start paying for content, we will see a lot of key media outlets go away. and this includes the digital ones. That was the message yesterday delivered in the Newsweek article, Save The Media! media.
JEFF KORHAN | SATURDAY, DECEMBER 4, 2010
[Marketing] This is What Happens When You Listen and Take Action
A few days after giving a presentation on social marketing to a group of tree care professionals I received an email inquiry: "Should I maintain both a professional and personal social media presence? Over years of presenting on the topics of social marketing and networking, I had assumed that this was something that didn't need to be addressed. Do I need to keep them separate or is it OK to integrate them? What is the best way to do that?". I assumed wrong. have an iron-clad rule that I adhere to when it comes to my business. Give every inquiry your full consideration.
JEFF KORHAN | SUNDAY, OCTOBER 24, 2010
[Marketing] Training Your Mind
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « The Dalai Lama and Business | Main | How to Encourage Social Media Sharing » October 24, 2010 Training Your Mind Your mind is the most powerful tool available to you for both personal and professional productivity. For one thing, I enjoy blogging, but there are dozens of other reasons why blogging is an essential component of my social media marketing. The methods for maximizing your mental capabilities are actually quite simple. Take a break.
CONVINCE & CONVERT | SUNDAY, OCTOBER 30, 2011
[Marketing] B2C Facebook Results Are 30% Above Average on Sundays
However, one finding that we uncovered in the research is that there may be a large opportunity for B2C marketers on Facebook on Sundays. Last week I did a Webinar with my friends (and Convince & Convert sponsors) Argyle Social about social media timing. use Argyle Social to send most of my tweets, Facebook and Linkedin updates et al, and the guys at Argyle (which specializes in advanced metrics and social reporting) agreed to put some of my crazy theories to the test. Social Timing Insights. View more presentations from Argyle Social. Secondarily, YOU should know better. Important?
PR AT SUNRISE | THURSDAY, MARCH 10, 2011
[Marketing] 5 Ways to Build a Successful, Profitable PR Agency
Such a proposition will always resonate with a slice of the market. Lou Hoffman is CEO of The Hoffman Agency, a communications consultancy that specializes in markets of complexity (technology, energy, financial services, etc.). Reaching $1 million in revenue represents a milestone for any PR agency or professional services firm. There’s something about this nice round number that says “we’ll still be standing after a strong gust of wind.”. enjoyed rewinding the tape and thinking through five variables that can play to this success. Here goes: 1. That comes at the next phase.
ONLINE COMMUNITY STRATEGIST | TUESDAY, NOVEMBER 3, 2009
[Marketing] Thanks for building our community, bye-bye
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Thanks for building our community, bye-bye November 3, 2009 in Community Building , Community management | Tags: Community Building , community manager , online communities I heard a bit of disturbing news today about a community manager at a local competitor. She has been reassigned, and it was not voluntary. That’s really a shame. It’s a hit to the craft and the importance of our work. Nothing about that brings me joy.
VIPER CHILL | MONDAY, OCTOBER 19, 2009
[Marketing] ViperChill is Back, Baby!
At the time I was really passionate about internet marketing and SEO, so as anyone with half a brain would recommend, that’s what I blogged about. You should not read this website if you’re looking for the same, short, generic articles on marketing you’ll find elsewhere. Whether that is an affiliate marketing empire, a blog, or a niche site on Siamese cats (which is what someone I met recently is doing). Home What the F ? Cloud Living Say "Hi!" You are here: ViperChill » ViperChill » ViperChill is Back, Baby! ViperChill is Back, Baby!
KIKOLANI | THURSDAY, APRIL 21, 2011
[Marketing] Fetching Friday – Resources Mashup & Cute Ducklings
Making Money Online / Marketing / Online Business. How to write amazing product reviews – if you want to make more from affiliate marketing, you need to follow this advice. How to gain social influence and market a #1 NY Times best seller – hour long interview on hustle, how to pitch a thought leader, the greatest lesson learned, and more. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, online business, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Freelance Writing.
KIKOLANI | FRIDAY, DECEMBER 3, 2010
[Marketing] Fetching Friday – Resources Mashup & Giveaway Winner
Invite email contacts to your fan page with “Tell Your Fans – an option for admins of new or smaller pages that you can find under the Marketing section of your page’s admin side. Making Money Online / Online Marketing. Direct email marketing – does it always end in a monthly newsletter, and how to deal with inactive subsribers before they unsubscribe. essential steps for executing your social media strategy – simple yet required steps for any social media marketing plan. Internet Marketing Service. The Resources Mashup.
KIKOLANI | FRIDAY, JUNE 17, 2011
[Marketing] Fetching Friday – Resources Mashup & Herding Cats
Making Money Online / Marketing / Online Business. daily marketing ideas your target audience will love – a nice jumping point for marketing methods that you can try for your small or local business. 25 email marketing tips and tactics – get the most out of your email marketing using these suggestions for practices, design, content, and more. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Writing.
SOCIALFISH | WEDNESDAY, SEPTEMBER 26, 2012
[Marketing] How to Lead Your Social Organization
From membership, communications and marketing, to education, conferences, government relations and publications, the social web touches everything. Are you an association CEO or Executive Director? Your staff, your members, and your allies (not to mention your competitors) are all discovering new, exciting ways to apply social media to their work. As a leader in your organization, it’s up to you to untangle the threads and help everyone make sense of this new way of working. And that’s no easy feat. That makes it all worthwhile. This is how. That takes vision and commitment.
CONVERSTATIONS | FRIDAY, NOVEMBER 7, 2014
[Marketing] Blogging (Effectively) During the Holiday Season
Specifically, what effect does it have on the world of internet marketing, social media, and ultimately blogging? 'Written by Larry Alton Everything seems to change when the holiday season rolls around – and we are officially entering that time of the year. As the beginning of November leads to Thanksgiving, followed by December and Christmas, and capped off by ringing in New Years on January 1st, it’s important to think about the effects of the holiday season on the business landscape. So, consider this the planning and preparation stage. Be realistic with personal plans.
TWIST IMAGE | FRIDAY, JULY 19, 2013
[Marketing] YouTube. Then What?
It''s a pretty amazing story and will give you some amazing insights into making ideas happen, smart marketing, overcoming challenges. 'Sit back, relax and watch this. As few months back, Kevin Rose (ex- Digg now at Google Ventures ) recorded an episode of Foundation with YouTube co-founder, Chad Hurley. and what a little bit of luck can do. foundation. google ventures. kevin rose. youtube. chadhurley digg foundation googleventures kevinrose youtube
TWIST IMAGE | THURSDAY, NOVEMBER 4, 2010
[Marketing] Is Twitter Killing You?
Personally, I've heard this about myself in the Marketing industry (if people only knew how much of my day and night is spent working on growing the business of our clients at Twist Image ). marketing industry. Sometimes the worst thing that can happen to you is becoming wildly successful. Many people fail to realize the time, energy and effort it takes to be successful in Social Media. It's true that you can definitely reap the rewards of that success, but it's also true that sometimes being too successful can become overbearing and unmanageable. That they are a one-person army.
TWIST IMAGE | TUESDAY, MAY 15, 2012
[Marketing] Find Your One Thing
My friend, Chris Brogan , has one of the top-ranked marketing blogs in the world. marketing blog. Can you sum up your professional you in one or two words? was very touched watching the documentary, Being Elmo , on PBS ' Independent Lens. The movie is about Kevin Clash (the puppeteer behind Sesame Street 's Elmo ). From a very young age, Clash demonstrated a strong desire to be a puppeteer. While that seems quaint and points to someone who was focused on what they wanted to do in life from a very young age, you can imagine the struggles he faced growing up in Baltimore. character.
MINDJUMPERS | FRIDAY, DECEMBER 10, 2010
[Marketing] New Facebook Profiles – A Great Thing For Facebook’s Revenue Stream
From a marketer’s point of view, the interesting thing about ads on the platform is the possibility of targeting those ads to the right people, not just some geographic or a few demographic variables, but a bunch of social demographics as well. think the platform has lacked to full-fill the promise of narrowing your target down on specific groups – especially on the small markets – this due to users not updating their profiles. Tweet In little less than a week ago, Facebook started to roll out the new design for user profiles. Smart Move By Facebook.
BRASS TACK THINKING | TUESDAY, SEPTEMBER 21, 2010
[Marketing] These Opinions Are My Own
They knew what I meant, and they “got my tone, but a senior member of the Marketing department certainly did not. It’s a good lesson to companies out there that word of mouth marketing – good and bad – really does have an impact. worked for a major pharmacy, in a marketing setting- and occasionally would bring in direct mail, and things a competing store was doing/sending. « Musings on Marketing and other Morsels [.] The recognizable words of a disclaimer: “These thoughts and opinions are my own, and not that of my employer.
SOCIALNOMICS | WEDNESDAY, JULY 23, 2014
[Marketing] 7 Tricks for Successful Social Media Branding
If you’re a marketing professional, you probably know who your brand’s target audience is. Your social media page should match all of your other marketing materials. It’s every social media marketer’s dream to have an engaged and talkative audience. Once this dream comes true, though, many marketers fail to keep the communication going. Perhaps the most important thing to remember is that no marketing campaign is going to be perfect from the beginning. 'An essential part of branding a business is developing and maintaining an online presence. Photo by Geralt.
VIPER CHILL | TUESDAY, OCTOBER 1, 2013
[Marketing] How to Make Google Look Stupid (And Why I Love the NSA)
When I turned down Viral Marketing for Dummies with Wiley last year, I told myself that there would one day be another time and a place for me to write a book. Today Alex is launching a really awesome WordPress plugin called ‘ SEO Zen ‘ Now, Alex has launched a lot of things in the marketing and SEO world that I’ve never shared here (but have purchased). 'The N ational S peakers A ssociation has to be one of the best run organisations in the whole of America. Huh, you thought I was talking about the government agency spying on the world? Aaaah my bad.
PROACTIVE REPORT | MONDAY, JUNE 6, 2011
[Marketing] Social Media a Close Competitor to Email for SMBs
Social media was the most cited new marketing tactic used in the last year. For years we’ve been told that email is still far and away the best way to reach our audiences, but a new study from Pitney Bowes released in April shows that social media is nipping hard on the heels of the number one position. Rated for cost effectiveness and ease of use, social media is just a few percentage points behind email. However, like their larger counterparts, SMBs also struggle with measurement. It rated poorly for “proven effectiveness. 10 point Social Media Strategy.
CREATIVE RAMBLINGS | MONDAY, MARCH 4, 2013
[Marketing] 5 great articles you may have missed (February 25 – March 3, 2013)
Here is my list for February 25 – March 3, 2013: Blogger Outreach Advice To Get You Started As A Pro by Jerry Silfwer (Doktor Spinn) Content Curation: Copyright, Ethics & Fair Use by Pawan Deshpande (Content Curation Marketing) 10 free [.]. Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. Great Resources Social Media best articles of the week
MY CREATIVE TEAM THINKING | THURSDAY, JULY 15, 2010
[Marketing] Taking The NO Out Of InNOvation
We wrote about this sometime back and this story illustrates it perfectly: A New York publisher was concerned about the lack of creativity among his editorial and marketing staff. When it comes to creativity and innovation, you are your own worst enemy. He hired psychologists to try to determine what differentiated the creative employees from the others. After a year of study, the psychologists discovered that there was only one difference between creative and non-creative employees: belief in their creativity. So, you are creative, I guarantee it. All you have to do is believe me.
SMALL BUSINESS MAVERICKS | THURSDAY, JULY 3, 2014
[Marketing] One Idea For Metrics Analysis
There’s a reason marketers haven’t been replaced by algorithms: It’s up to you and your brain to turn these metrics into actual insights.” “ There’s a reason marketers haven’t been replaced by algorithms: It’s up to you and your brain to turn these metrics into actual insights.” ” The reason why algorithms can’t really do a good job of marketing is the same reason you’ll see those boxes at the bottom of forms asking you to put in letters or numbers that look goofy. am impressed.
MINDJUMPERS | FRIDAY, JULY 9, 2010
[Marketing] Youtube Makes User-generated Feature Film
Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved On July 24, Youtube invites you to capture a glimpse of your life on camera and submit it to the ‘Life in a Day’ project.
CONVERSTATIONS | THURSDAY, FEBRUARY 20, 2014
[Marketing] How SmallBizTracks Works: Next Steps and Follow Through
'Content Marketing does more than just lead into a sales call. Content Marketing includes the sales, the service, and the follow-through. At SmallBizTracks, it’s one of the things we teach our customers to apply – and it’s also part of how we service what we sell. As we complete a project (track), we make sure the small business we worked with has a few things in hand and at the ready: A completed Scope document, which also serves as a “punch list” during the project. It’s how we Stay Ahead of the Next Big Thing. Consider leaving a comment!
CONVERSTATIONS | TUESDAY, OCTOBER 12, 2010
[Marketing] 0-60 Series: Day 11 - Homework: Getting Ready to Go Social (Reserve Your Name)
In this series, we will cover some of the first 60 days of integrating social media into your overall business and marketing strategy. These trainings are designed to be completed in an hour (after all we have businesses to run). Just a few days left before we launch your blog. Today, we're going to travel outside the blog a bit, securing your usernames with other social networks and tools. Almost two weeks into our work, and today we touch on Twitter, Facebook, YouTube, and other social tools for the first time (but just to secure the names). 30-40 minutes?). Several own businesses!).
KIKOLANI | THURSDAY, MARCH 1, 2012
[Marketing] New Facebook Pages with Timeline Design
One of my Facebook marketing suggestions has always been to like your other Facebook pages with your Facebook pages and make them Featured Likes so visitors to one Facebook fan page will see your other fan pages as well. Last night, I decided to try out the New Facebook Pages with Timeline for my freelance writing page. Facebook plans to change things over on March 30th anyway, so you might as well prepare early for what’s coming, and for pages, there are lots of preparations to be made. Pros: More About Space & Direct Link to Your Website. Pros: The Timeline Cover.
SOCIALNOMICS | FRIDAY, SEPTEMBER 5, 2014
[Marketing] How to Make Social Media Interesting for Niche Companies
You have to establish yourself and your company’s voice in the online arena/digital market as well as the general market. 'We’ve all heard about the supposed miracles social media can work for a company, the statics support the hype with 87% of SME’s claiming social media has helped their business. But in reality is social media applicable for every business type? Various companies have managed and by following a few simple principles most companies can create exciting content no matter what product/service they offer. Rule number one, is that you’ve got to have fun.
PAUL GILLIN | WEDNESDAY, AUGUST 14, 2013
[Marketing] The Smart Device Revolution Is Just Beginning
It’s a terrific idea and another example of how the Internet of things is going to transform so many markets. 'I spotted a promotion this morning for a smart tag you can now attach to items that you never want to lose. It emits a Bluetooth signal that a smart phone app can pick up so you can always track them down. Coincidentally, Christina Kerley just sent a copy of her new e-book, “ The SMART Revolution.” It’s a 17-page compendium of products that are rewriting the rules of entire businesses by embedding intelligence into everyday things. Get it here.
PAUL GILLIN | MONDAY, OCTOBER 31, 2011
[Marketing] Economic Disruption: We’ve Seen This Before
Each of these five waves has been interceded by a crash in the financial markets. Live-blogging from the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. . Closing Remarks By Martin Fleming, IBM Chief Economist. If we look at the global economy over the last 250 years, we’ve seen five waves of technology change: Industrial Revolution. Age of Steam and Railways. Age of Steel, Electricity and Heavy Engineering. Age of Oil, Automobiles and Mass Production. Age of Information and Telecommunication. The Next Big Thing.
COLLECTIVE THOUGHTS | THURSDAY, APRIL 4, 2013
[Marketing] She’s the Boss [Infographic]
The top fields women want to be grads in includes marketing and advertising, consumer goods, government and public service, entertainment, media, and public relations, and health care, retail, fashion, and apparel. 'Women are making big time moves in the corporate world—and this starts with the fact that women are breaking records as GMAT participants and MBA program employees. In 2011, 46 percent of all MBA degrees were earned by women. From 1997 to 2011, the number of women earning MBA degrees has increased by 75 percent. To learn more, check out the awesome infographic below.
ENGAGING BRAND | TUESDAY, JULY 3, 2012
[Marketing] Are you a rebel without a cause?
Social marketing for me works best when it sees itself as part of the rebellion - when it shows that the brand stands against the safe, middle of the road marketing techniques. Progress historically has been about the lessor echelons demanding more.for those people who are still not sure about social marketing. David Deutsch said when talking about the Enlightenment . it was a rebellion.against authority in regard to knowledge.Rejecting authority in regard to knowledge.was a necessary condition for progress". In a sense we are in the middle of a social enlightenment.a
SPIN SUCKS | THURSDAY, AUGUST 12, 2010
[Marketing] Metrics and Tools Used for Social Media Effectiveness
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 12 2010 Metrics and Tools Used for Social Media Effectiveness By Gini Dietrich | Email | Print | 14 Comments | Video blog day brings a question outside of the PR industry! They tell me how much I’m spending on marketing and how much how much I’m earning.
CONVINCE & CONVERT | WEDNESDAY, APRIL 16, 2014
[Marketing] Seven Tips For Jumpstarting Your Visual Storytelling Strategy
'We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. 4) Be Human Visual marketing performs better when the content has a human element. 7) Live In The Moment While there are no shortage of timely opportunities to capitalize on in social media, real-time marketing takes preparation. Focus on being useful.
SPIN SUCKS | FRIDAY, SEPTEMBER 3, 2010
[Marketing] #FollowFriday: Randy Hall
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 03 2010 #FollowFriday: Randy Hall By Gini Dietrich | Email | Print | 1 Comment | I’m going to preface this #FollowFriday by saying Randy Hall doesn’t blog as much as he should, but that doesn’t undermine the brilliance he exudes when he does post.
STEPHEN P SMITH | THURSDAY, MAY 27, 2010
[Marketing] The One-Page Action Plan
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! Here is a practical process that you can use to keep your creative momentum going and bring your ideas to life: 1.
STEPHEN P SMITH | SUNDAY, JULY 18, 2010
[Marketing] There is a Light at the End of the Tunnel,
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! Now it appears that a free blogging platform has been taken down by its hosting provider on orders from the U.S.
STEPHEN P SMITH | SATURDAY, JULY 31, 2010
[Marketing] Take the GTD IQ Quiz
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! This is my result: You’re a GTD Visionary/Crazy-Maker On the positive side, you’re a Visionary. click here!)
STEPHEN P SMITH | WEDNESDAY, AUGUST 11, 2010
[Marketing] 95 Tips on Work/Life Balance
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! contributed a tip (#11) “ Balance Through Productivity “ Powered by ScribeFire. What is this RSS?
STEPHEN P SMITH | SUNDAY, AUGUST 15, 2010
[Marketing] Moleskine Accessories
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! Definitely worth a look! So I created a list of objects, persons, things, etc. and a list of styles, adjectives, etc.
STEPHEN P SMITH | FRIDAY, SEPTEMBER 10, 2010
[Marketing] Productive Magazine Issue 5 : : …words
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! Magazine #5 available! Miguel Guía interview about art, passion, habits and more! It’s a free download!)
JEFF KORHAN | THURSDAY, NOVEMBER 18, 2010
[Marketing] Where are The Uncharted Social Waters?
or "What would this look like for these people (your market)?" Over the next five years every industry will have to redesign itself around social. This was a comment by Facebook CEO Mark Zuckerberg at the recent Web 2.0 Summit, and one that I believe holds a great deal of merit. photo © 2006 Wouter | more info (via: Wylio ). . Openness and People. One of the qualities of social media is that is encourages openness, typically in the form of sharing - by people. People are now more involved with the development of products and services. It's a narrow viewpoint. Watch Out for Patterns.
DIVA MARKETING BLOG | TUESDAY, DECEMBER 28, 2010
[Marketing] Stories From Smaller Nonprofits: Alzheimer's Art Quilt Initiative
During this month Diva Marketing is shining the light on a few smaller nonprofits. This December the winds blew colder than usual and for many their winter wonderland turned life into a world of isolation. For For nonprofits, who depend on the kindness of strangers, this year especially, with the challenges of the economy it seemed to feel as thought they were fighting the battle for their cause alone. It is our hope that stories you read will inspire you to help in ways that fit with your life. be it a donation, an hour of volunteer time, a Facebook status update or an extra tweet.
JEFF ESPOSITO | WEDNESDAY, APRIL 24, 2013
[Marketing] Would you pay for an adless Facebook?
We’re all marketers (or critics) – as someone who works in marketing, I like to see what other companies are doing. Targeted marketing – Facebook has a boatload of data on all of us. Each like, share, click or status update gives marketers another data point for them to target on. 'A few weeks back there was an article on a patent application that Mark Zuckerberg had placed. The patent showed mock-ups to create an ad-less version of Facebook for users wishing to pay to remove the ads. The main reason is that we all like the saying, “ If it’s free, it’s for me.”
KIKOLANI | FRIDAY, JUNE 8, 2012
[Marketing] Fetching Friday – Resources Mashup & Human Slingshot
The 10-Step Content Marketing Checklist – Check these off, and — based on my experience in my own businesses and those of my students — you’ll have the right framework to create a successful program. 10 Popular Memes Masquerading as Marketing Campaigns – We’ll save the do’s and don’ts of using memes in your own marketing for another post, but to wet your appetite, let’s first take a gander at these creative examples of meme-jacking for marketing. The Resources Mashup. Blogging / Writing. Business / Career. Learn more about it here.
TWIST IMAGE | FRIDAY, AUGUST 19, 2011
[Marketing] Don't Quit. Yet
often tell brands that are trying to figure out if Digital Marketing is going to replace their traditional marketing endeavors that, " everything is 'with', not 'instead of'." digital marketing. traditional marketing. Are you thinking of quitting Twitter or Facebook or Blogging? Google + is getting a lot of attention lately. The people that are really enjoying it are now considering quitting Facebook and Twitter for it. It's hard to say where and when is the right time to quit anything (unless it's an unhealthy habit. " ). Knowing when to quit is key.
CONVERSTATIONS | FRIDAY, AUGUST 29, 2014
[Marketing] Voice of Customer (VoC) Metrics for Small Business
Aligning your practices with your customer’s intentions is simply common-sense when it comes to marketing. Customer Loyalty Index (CLI) Sean Ellis recently wrote on Marketing Profs that understanding visitor intent is the heart of conversions. Aligning your practices with your customer’s intentions is simply common-sense when it comes to marketing. 'Guest Post by Trevor Grey. Before they shared their goals with me, I had one piece of advice for all of them, which was not to feel tempted to mimic another company’s Voice of Customer program or metrics. Frederick F.
LOUIS GRAY | TUESDAY, MAY 17, 2011
[Marketing] Review: Google Music Beta On Android and the Web
Google Music can be found in beta at [link] and the accompanying app can be found on the Android Market here. While Apple's iTunes player and associated family of digital devices ( namely iPods ) is the ten ton gorilla in the digital music space today, competitors are setting up to poke holes in Cupertino's current position, with the on demand socially-oriented music streamers like Spotify and Rdio on one side, and the music lockers like Amazon and Google Music on the other, while Apple is largely expected to counter with its own cloud-based offering in the not too distant future.
ENGAGING BRAND | SUNDAY, FEBRUARY 2, 2014
[Marketing] Show 471 - 5 Steps to A Moment of Clarity
'The Engaging Brand podcast covering social marketing , business ideas and brand marketing tips has a new episode. 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast. The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode. Anna Farmery speaks to Mikkel Rasmussen about Moment of Clarity a new book from Harvard Business Press. The role of philosophy in business. Have we a ''problem'' in business problem solving. Related articles.
JAMIEBECKLAND.COM | TUESDAY, OCTOBER 5, 2010
[Marketing] Curation Makes the Difference, or Why Seth Godin is (Finally) Wrong About Something
Curation Makes the Difference, or Why Seth Godin is (Finally) Wrong About Something | Jamie Beckland Jamie Beckland Emerging Media Strategist – Erstwhile Dancer – Digital Roustabout – Armchair Economist – Traveler Home About Contact Mar 20 2010 Curation Makes the Difference, or Why Seth Godin is (Finally) Wrong About Something Published by jamie at 2:36 pm under social media , technology #Curation makes the difference - why #SethGodin is (finally) wrong about something #marketing Seth Godin has an interesting post about the rise of “drive by culture.
SOCIALNOMICS | WEDNESDAY, JULY 3, 2013
[Marketing] 5 Ways to Build Your Brand on Instagram
Underneath is a powerful marketing machine if harnessed correctly. Hashtags help brands enter the conversation and get a little free marketing, but make sure to use both brand-specific as well as generic hashtags to reach as wide an audience as possible. 'Instagram is billed as the fun and quirky way to share photos, but don’t let it’s playful exterior fool you. Instagram’s popularity is growing everyday as the site currently hosts 130 million monthly active users with 45 million photos and one billion likes shared per day. Hashtag It. Not sure what hashtag to use? Get Personal.
FRESHNETWORKS | FRIDAY, MAY 15, 2009
[Marketing] 1. Introduction to community management
Online communities Promoting Community Management Business chris brogan co-creation community management community manager customer communities freshminds FreshNetworks innovation Manager On the Web Online and offline online communities online market research social media Social network Twitter Virtual community Web web2.0 Tags: Holly Seddon Marketing 2.0 Image by massdistraction via Flickr. Brilliant and thrilling though it is, managing an online community is a strange and unusual job. Community managers will find they often fluff their words when describing what they do.
FIREBELLY | WEDNESDAY, JULY 3, 2013
[Marketing] Interview with Caleb France, Owner of Cerulean
believe that there has always been a hole in the market and we are constantly trying to educate ourselves as well as our customers. 'Originating in Winona, Indiana, Cerulean recently opened it’s doors to the city of Indianapolis. got the chance to sit down and talk with the owner Caleb France about his passion to bring great, local food to customers in a creative way. What inspired you to get in to the food industry and start Cerulean? We grow internally and become educated and with that we can educate a town, city and many more. Where did the idea for a Bento Box come from?
FIREBELLY | FRIDAY, SEPTEMBER 23, 2011
[Marketing] Political Ads To Hit Twitter Soon, Is It Too Much?
With TV, newspaper, and radio marketing slowly on their way out, the campaigns are turning toward social media. Twitter has been moving slowly-but-surely in to the ad business over the past year. It started with promoted topics, then promoted tweets and has started to creep in to user timelines and other places across the network. Enter politics. Political ads have graced televisions, radios, and unsuspecting suburban yards for years. Whether it’s for mayor, president, or county coroner , the messages are painted in to our brains for a good 5-6 months of every political season.
CROWD MEDIA | MONDAY, NOVEMBER 11, 2013
[Marketing] Digital Immersion: Meet Generation Y
The Crowd Training Academy is an education initiative that provides Guernsey organisations and individuals with access to high quality training in the areas of online marketing and communications. Marketing Campaigns. 'When you look at how younger generations interact, how does it make you feel? Were you once tuned-in to technology, perhaps considering yourself at the heart of tech culture, only to now find yourself a little baffled by the way things have turned out in our ‘always on’ networked society? Privacy is dead. Fundamental Change. To impart knowledge? Whoever ‘you’ are.
TWITIP | WEDNESDAY, MARCH 17, 2010
[Marketing] One Name or Two? Let's Find Out
have a second account for my business, which I keep strictly professional, where I tweet about Social Networking and Marketing. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Nathan Hangen @nhangen One Name or Two? Let’s Find Out 12 I was asked recently about the task of managing multiple Twitter accounts and if it’s better to use your own name or an “imaginary name. Too many people treat Twitter with black and white answers… with absolutes.
SOCIAL MEDIA NETWORK MARKETING | SUNDAY, OCTOBER 25, 2009
[Marketing] Tips for Making a Corporate Blog Stand Out
Too many corporate marketers make the mistake of creating blogs as purely another mechanism to talk about their products and services. Let your readers see behind the corporate and marketing jargon, and instead discover the real people behind your organization. Talk about something other than yourself. While increased sales and improved brand visibility may be two fundamental goals of a corporate blog, there are more effective ways for achieving those goals that just pushing product. That balance is what keeps readers coming back time and again. Keep your blog focused.
SPIN SUCKS | MONDAY, DECEMBER 1, 2014
[Marketing] AMA: The Spin Sucks December Webinar
Or, maybe you want to actually learn a thing or two about marketing and communications, digital and otherwise!! 'By Gini Dietrich It’s December. It’s the end of the year. We essentially only have three weeks left to do any real work. So, we thought, why not have a little fun this month? We’ve been very serious all year, what with months focused on crisis and internal communications and content and planning and more. This month—starting tomorrow with the 12 Days of Christmas—we’re going to make you think a little bit, but make you laugh even more. obsession.
JEFFESPOSITO.COM | WEDNESDAY, OCTOBER 27, 2010
[Marketing] Picking a new social media monitoring service
With unlimited users, the tool can easily be shared with multiple parties including customer service, product marketing and the communications team. Cheers, Teresa Teresa Basich Content Marketing Manager Radian6 [link] @TransitionalTee jeffespo Hi Teresa, No problem, I was very happy with the tool and the widgets are awesome. My search did not incorporate everyone in the market. Therefore, M¦ Buzz entered into the social media monitoring market via a partnership with Techrigy SM2 in April 2009. With Radian6, adding sentiment to posts, Tweets, videos, etc. Thanks!
THE RELATIONSHIP ECONOMY | MONDAY, MAY 6, 2013
[Marketing] It’s Time To Jump Off The Wheel
The truth is what was true about markets, business, value creation, management, organizations and most importantly what was meaningful to the human network is no longer considered the truth. 'Everyday people go into the “job cage” and jump on the same wheel they ran on the day before. Management measures the output of all the wheels collectively then attempts to optimize each wheel to improve the whole. What management doesn’t realize is that by tinkering with each wheel they are sub-optimizing the whole. The “job cage” is the environment we are bound to work in.
THE RELATIONSHIP ECONOMY | WEDNESDAY, APRIL 17, 2013
[Marketing] Businesses Are Measuring The Wrong Things
As markets matured organizations realized that a customer satisfaction was important to financial performance. 'How does a business know if it is doing well? Some people would say it is the measure of profitability. Others would say the health of the balance sheet while others might say the stock price over time. Most everyone would chose some financial measure to determine how well and organization is doing. But those are the wrong measures for these times. Early in the industrial era what mattered was the organizations financial performance. So everyone tried to improve quality.
WAXING UNLYRICAL | MONDAY, DECEMBER 6, 2010
[Marketing] Walking the Social Talk
A Naughty or Nice Checklist | Marketing, Public Relations and Social Media Blog | Atlanta, GA says: December 22, 2010 at 2:01 pm [.] Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Walking the Social Talk December 6th, 2010 Tweet These boots were made for talking As editor of Women Grow Business (disclosure: client, which I love ), I come across remarkable blog posts every day.
NOWSOURCING | TUESDAY, JANUARY 13, 2015
[Marketing] Why Visuals are Running Our Daily Lives
Image based social networking has given us our humanity back, and classic marketing tactics now seem tasteless and impersonal to consumers. 'It’s been estimated that over 60% of the population are visual learners and rely heavily on data representations in order to retain information. Though the human experience is a cumulative of all five of our senses giving us an accurate account of the world around us, we rely most heavily on our vision. Reading, on the other hand, works as a linear process going one word at a time. An infographic we see every day. photograph. Blog Featured
SPIN SUCKS | FRIDAY, MAY 18, 2012
[Marketing] Gin and Topics: Gov. Christie Channels Seinfeld and School is Out for Summer
Thank you to all of you who participated in the Marketing in the Round launch! It has been a crazy, but totally fun, week! Thanks to all of the photos everyone posted and the Facebook Timeline , Geoff Livingston and I have an incredible story we’ll be able to look back on for many years. I’ve had lots of people ask me how sales are doing. We don’t know yet! Amazon refreshes on Fridays and, as of this writing, it hadn’t been updated. It’ll be interesting to see how they do throughout the day. I’ll definitely be watching! Where the Wild Things Are.
SMALL BUSINESS MAVERICKS | MONDAY, FEBRUARY 28, 2011
[Marketing] Is 'Like' The New Share?
Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? Relevancy: Why Search Is Unreliable » Is ‘Like’ The New Share? Mashable reports that Facebook has updated its Like button to include the features and functions of the old Share button. Does that require a big “so what? Actually, this could be a big boost to your content on Facebook. Users previously weren’t sure what to expect from the Like button. This can only grow in number.
SMALL BUSINESS MAVERICKS | FRIDAY, APRIL 8, 2011
[Marketing] Should You Use A Ghost Twitterer?
Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? Ghost Twittering is a controversial subject. Some people say it’s not right. Others live by it. say do it if it works for you, but it clearly isn’t for everyone. can’t imagine someone like Mark Cuban, for instance, using a Ghost Twitterer. Oprah Winfrey, however, has many more things to think about than tweeting 140 characters every 10 minutes (I’m not saying Oprah uses a ghost Twitterer).
SMALL BUSINESS MAVERICKS | SATURDAY, MAY 7, 2011
[Marketing] Types Of HTML 5 Content | Small Business Mavericks
Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? » Types Of HTML 5 Content Since 1998, the widely accepted generation of HTML in use has been HTML 4. Lately, HTML 5 has been in development and will likely see a public release within the next couple of years. Every now and then I stop by the W3C website and see how it’s going, checking on the latest developments and the direction of the Web’s most prolific programming language. With Web 2.0
ENGAGING BRAND | MONDAY, MARCH 25, 2013
[Marketing] What is Profit?
To become more profitable.delivery more than you promise to your people, your customers, your market". You can only deliver promises made to your market by delivering on your promises to your team. When I qualified as a Chartered Accountant, my Dad told me. Never forget that the definition of profit is an outcome of leadership, not a goal in itself. To understand profitability you need to understand that profit is the difference between promises delivered and promises made. Business at it's heart is simply about humanity. Related articles. What is the customer experience.
GEOFF LIVINGSTON | WEDNESDAY, APRIL 17, 2013
[Marketing] Is Existing Online a Quest of Loneliness or Giving?
The effort spent was given voluntarily, an internal need to communicate, to socialize, to market, or some other form of self-justification. To better my profession, to market my business, to FEED MY CHILD! 'Image by Den Den. Do you sense a lack of clear meaning in this online rat race? On one hand, existence stands in its purest form, reasons to be online, missions of the niche! Then we dilute existence with digital records of ice cream trips, Nike Fuel runs, and manufactured savoir faire. We have many boys and girls trapped in their own online bubbles now. The Rat Race of Likes.
COLLECTIVE THOUGHTS | MONDAY, OCTOBER 21, 2013
[Marketing] The History of Android [Infographic]
'In 2009, Motorola Droid was released exclusively to Verizon and marketed as an iPhone alternative. The slide-out keyboard touted as a key advantage over the iPhone and sold 525,000 units in the first month. This milestone in Android history probably marks the beginning of #TeamAndroid vs. #TeamiPhone. Check out other Android’s milestones in the infographic presented by Startapp. Infographics android Google history infographic iphone mobile motorola t-mobile
COLLECTIVE THOUGHTS | TUESDAY, MAY 7, 2013
[Marketing] The Foundations of a Successful App [Infographic]
'App markets are becoming increasinlgy saturated, meaning many apps are having a hard time accumulating downloads. In fact, only one in six smartphone apps exceed 500 total downlaods. So what makes a successful app? Incorporating social features within the app provides significant value. And playing live with other people ensures a diverse experience. Check out the infographic below presented by StartApp to learn more about the foundations of a successful app. StartApp.com. Infographics
DREW'S MARKETING MINUTE | TUESDAY, MAY 21, 2013
[Marketing] So you want a career in advertising?
can teach them about marketing but I can’t make them honest or hard working. 'I was recently contacted by a college student who asked if he could interview me for one of this classes. One of the questions he asked is one I get a lot, so I thought I’d share my answer with you here. If you aspire to be in our business — I hope it helps. If you’re already in the business — what did I miss? What advice would you give to anyone who was aspiring to enter the field of advertising? Yikes… there are lots of things to know but here are some of the biggies.
GEOFF LIVINGSTON | FRIDAY, JULY 19, 2013
[Marketing] Life with a Scarlet Letter
The way I see it, I have two paths; one is to leave the interwebs, walk with some shame, and live a quiet life as a marketer behind the scenes. 'This blog post is running in support of my Punish Geoff Fundraiser: Civilination ! Please consider a donation to support better online conversations. At the time of publishing, we have raised more than $3,000 for the Civilination Academy. Long-term readers know I have attempted to evolve my language to become more mindful of others. It’s no coincidence that this person is someone I wrangled with on here and elsewhere. New Disagreements.
IMAGINE YOUR REALITY | WEDNESDAY, JANUARY 15, 2014
[Marketing] How to draw on different perspectives to improve your business
Recently, for example, I’ve been working with a marketing coach, and one of the perspectives that he’s really brought into the equation is how important appearance is. 'I’ve been continuing to read the Necessity of Strangers which advocates for the importance of being open to working with people you don’t know, because of the fresh perspectives they bring to business. Different perspectives help you become more open-minded and entertain possibilities you wouldn’t be aware of otherwise. You lose your creativity and your sense of wonder. Blog Creativity
IMAGINE YOUR REALITY | WEDNESDAY, OCTOBER 16, 2013
[Marketing] Why overnight success is a cultural illusion we need to stop buying into
It’ll direct your marketing and everything else you do and it will fire you up because you know its what makes you successful. 'Overnight success is a cultural trope that is used in the business world and the artistic world to describe a company or person who is suddenly noted to be successful. The problem with the myth of the overnight success is that it can create a belief that you can be successful without having to do a lot of work. However, the truth is that a business or artist doesn’t become successful overnight. But it doesn’t happen overnight.
IMAGINE YOUR REALITY | THURSDAY, OCTOBER 10, 2013
[Marketing] The core values of your business define its greatness (or lack thereof)
If your business is scattered in terms of what it offers or pursuing multiple segments of a market, chances are the business doesn’t have its core values defined. 'In reading Good to Great , one of the core messages of the books is that the core values of your business define its greatness or lack thereof. If you don’t know what your core values are, then your business is defined by that lack of awareness and a consequent lack of awareness about what you can be great at. If your business knows its core values, those values inform the culture of the business.
IMAGINE YOUR REALITY | TUESDAY, MAY 7, 2013
[Marketing] Get Big-Business Tools from Web-Based Software for your Small Business
Some companies offer robust reporting tools, a holistic view of the state of a business, and can connect multiple functions like marketing, sales, project management and customer service. 'Running a small business isn’t easy, but there are new options that give small businesses more might. With web-based software solutions coming online every day, small businesses have more and more ways to manage its finances, grow its businesses, and reach its customers. Web-based software offers a compelling business case to small businesses, according to iPlanner.net. No more, no less. MarketWire.
IMAGINE YOUR REALITY | TUESDAY, APRIL 23, 2013
[Marketing] Can Your Business Benefit from Celebrating More?
What you can do, though, is use minor holidays and other celebrations as outreach tools to grow your business by building your customer base and supplementing your marketing plan. 'Note: This is a guest post from Melissa Ortiz: Meli has lived in six states in her 30+ years and prefers the Southwest, where snow doesn’t turn to slush and ruin good shoes. She is a lifestyle reporter for her local paper. was recently watching the film “I Hate Valentine’s Day” and I got thinking about small businesses. Sounds off-topic, right? Well, not so fast.
IMAGINE YOUR REALITY | WEDNESDAY, DECEMBER 5, 2012
[Marketing] Your business is a living entity
am establishing its boundaries and what it can do, even as I am providing a way to sustain it through activities that will support its life cycle both with clients and in the process of marketing. I don’t talk about my spirituality a lot on this blog, but I tend toward an animistic view of the universe and that includes thinking of businesses as living entities in their own right. Treating your business as a living entity can change how you approach business because you think of your actions in terms of how it would effect that living being. Blog business
IMAGINE YOUR REALITY | MONDAY, JUNE 11, 2012
[Marketing] What businesses can learn from video games
You need to be curious about your market, your customers, your competition, everything. I love playing video games. Right now I’m playing Metal Gear Solid 3 and Max Payne 3. It’s one of the activities I do to unwind from a busy business day, but it’s also one of those activities that I sometimes use to inspire my approach to business. What can businesses learn from video games? Be prepared. In a video game you have to be prepared. In business its the same. Being unprepared can be more costly to a business, because of what it can cost in time and income. Be curious.
IMAGINE YOUR REALITY | MONDAY, NOVEMBER 7, 2011
[Marketing] How to recognize and change limiting beliefs
This is a must have if you want to understand how to use Linkedin for networking, marketing, and sales. We all have them, but they can be well-hidden and sabotage us in our lives and businesses, when we least expect it. I’m referring to limiting beliefs. The other day, I realized I had a limiting belief that told me I could only make money if I was doing social media consulting. When I recognized this belief, I was startled and it made me see how I needed to make some changes to what I believed about my business and what I was actually doing in my business.
IMAGINE YOUR REALITY | MONDAY, JUNE 13, 2011
[Marketing] Why time spent on social media isn’t wasted
This can only occur when businesses stop looking at social media as just a technology or as just a marketing platform and begin to recognize its value as a social platform for connecting with people in a meaningful way. So often the chief complaint and fear I hear about social media is how much time it takes to do. Business owners don’t want to put time into social media for a number of reasons: 1. They aren’t sure there’s value in social media or how it applies to growing their business and retaining existing clients. The solution is simple. Tweet.
PUSHING SOCIAL | WEDNESDAY, MARCH 30, 2011
[Marketing] Finally, A Kick Ass Blogging Idea List Without The Usual Suspects
Ted.com – Ted has cornered the market on inspiration and innovation. Let’s take a field trip outside of the “blogging-about-blogging world. Us bloggers are obsessed with cataloging and celebtating our heroes. However, the lists are starting to get a little stale. It’s not because the top blogs are resting on their laurels, it’s because the list-makers are getting lazy. All of the lists have the usual suspects and they attract massive attention, but sipping from the same watering hole can be dangerous (even stupid). Also take a look at their website. HBR doesn’t teach this.
ENGAGING BRAND | SUNDAY, JUNE 22, 2014
[Marketing] How to Make Social Strategy Work For Your Business
It needs to be based on a desire to connect; ideas to market, market to the ideas and customers to fulfilling their needs. '“What you too?” ” Most friendships start with this response. Humans connect with people with shared interests, shared connections and shared emotions. Sharing is more than links. The link is the demonstration that a brand understands. The link is the vehicle to offer the hand of friendship. But it is only the offer… the link must deliver for brand friendship to develop. You would feel disappointed. You would feel let down. It should.
CONVERSTATIONS | TUESDAY, FEBRUARY 11, 2014
[Marketing] A Quick Click RSS Button for Chrome Browsers
Related Stories Showrooming Away from the Counter No Shame in Being Different … Or Same Practice, Purpose, Perseverance, and Playlists in Saturday Videos Fred Astaire was a Content Marketer? 'Believing that content curation is almost as important for small business owners as content creation, I tend to share this cool tool with several people to help save them time. call it a “Quick Click RSS button”, though I believe the official name is RSS Subscription Extension for use with Chrome browsers. This handy RSS Subscription Extension can be found in the Chrome Web Store.
PUSHING SOCIAL | WEDNESDAY, JULY 14, 2010
[Marketing] 7 Not So Obvious Ways to Earn Your Readers Trust
This is the #1 reason why top online marketers aren’t worried by FTC testimonial regulations; simply, they’ve always be open with their readers – they never required a law. So many marketers I see out there who rush to monetize their readers without giving much thought to longevity. firmly believe that anyone who is looking to profit off of the internet needs to spend a considerable amount of time first developing their voice and tone so they can easily build trust with their target market. Share Email This Listen here Focker…This is the Circle of Trust.
SPHINN | THURSDAY, SEPTEMBER 23, 2010
[Marketing] Danny we had a discussion on that post as well. If you want to.
SPHINN | FRIDAY, SEPTEMBER 24, 2010
[Marketing] Yep, saw your comments Andy. Maybe I'll play with that, but I.
SPHINN | FRIDAY, SEPTEMBER 24, 2010
[Marketing] That's the core issue to me. Google says do content, and yet you.
SOCIAL WAYNE | SUNDAY, JANUARY 25, 2015
[Marketing] The Top Startup, Venture Capital and Entrepreneurship Articles This Past Week
Why Your Company Needs Marketing Materials via Create Business Growth. 'BUILDBox curates the best building resources for technology entrepreneurs, daily. How Many VCs Should You Pitch for Series A£ by @NextViewVC. 12 Small Business Tools for Smooth Sailing in 2015Â byÂ Alex Ivanovs. Prioritizing Diversity In 2015 via @TechCrunch by @joelle_emerson. How to Build Online Relationships into Meaningful Networks via @msuster. What should you include in your monthly investment update£ via @jason. We Will Never Need Another Financing – @bfeld. Internet of Things via @a16z.
WRITTENT BLOG | TUESDAY, NOVEMBER 11, 2014
[Marketing] 4 Simple Steps to Finding Perfect Freelance Writers
Sure, at the outset, you may be the marketing, accounting, sales, and support departments all rolled into one, but as the company grows, you will need help – especially with the content creation. To stay relevant and competitive online, it takes more than just a few static website pages, these days – you need a content marketing strategy. 'Hiring freelance writers makes perfect sense when you run a small business or startup. There is only so much you can do yourself. This is where freelance writers come in handy. They’re writers. The perfect writer is flexible. He is reliable.
TWITIP | THURSDAY, JANUARY 28, 2010
[Marketing] The Group Hug Effect
you’re suggesting people to actually “learn to use Twitter to the best of your ability … that’s smart, but rarely people want to learn about Twitter, they’re dazzled with the so-called get 1,000+ followers instantly type of how-to guides… it’s a shame that such products are on the market. There’s a point to the criticism and I hope you’ll stick through it long enough to get to the end and join me in the discussion. It has to do with Twitter, blogging, and social media. Great quotes, great posts, and great discussions. Dominate it.
SOCIALFISH | FRIDAY, JULY 8, 2011
[Marketing] How the APMA ties social media to membership management
Guest Speaker: Brian Carter , FanReach, a top expert on social media marketing, will share specific tips for how to make your association Facebook Page stand out. Register for Engaging Members with Social CRM , our next FREE Think Tank webinar with Jessica Etter, from the American Podiatric Medical Association. Jessica will share how she used Social Customer Relationship Management (Social CRM) practices to find and connect with current and potential members on sites like Twitter and Facebook. meaningful social media goals. The webinar is Tuesday July 12 at 2 pm ET.
JACOB MORGAN | WEDNESDAY, JANUARY 18, 2012
[Marketing] Where are Collaboration Budgets Being Allocated?
internal marketing costs. When it comes to deploying a collaboration solution for the enterprise there are a lot of things to consider especially when it comes to budgets. Towards the end of the 2009 I wrote an article called, “ Companies Interested in Enterprise 2.0 Need to Take Strategy Seriously ,” which looked at data collected from a 2009 report on collaboration. What I found particularly shocking was the small budget allocation that strategy was receiving. Towards the end of 2011 Chess conducted another survey on the “ State of Enterprise 2.0 integration costs.
TWIST IMAGE | TUESDAY, DECEMBER 27, 2011
[Marketing] The Five Business Books That Shaped 2011
" A lot of the words used to either describe Jobs or his direct statements are not only inspirational if you're interested in business, but it allows you to see how one of the biggest companies in the world wasn't looking at case studies and market research in an attempt to grow a viable business. We live in a new era of entrepreneurship and business ideas can be tested and marketed for success like never before. market research. Blog posts are great. few years back, I set a personal goal of reading one book per week. This year, I failed miserably. if that). dan pink.
GEOFF LIVINGSTON | FRIDAY, JANUARY 25, 2013
[Marketing] Awakening from Delusions of Grandeur
With no hard deadlines or need to market publicly declared personal projects, I am free. Image by alshepmcr. It’s a strange world we live in online. Delusions of grandeur call, singing like that sweet Siren in the midst of the sea. To win, we must appear like we are Doing Important Things, but in the end we find our lives dashed on the rocks. I’m speaking about the competitive rat race to see who can get the most social media rock star badges; keynotes, books, followings, awards, blog mentions, yeah! have to admit, I got caught up in this hooplah again during the past year.
CONVINCE & CONVERT | THURSDAY, DECEMBER 23, 2010
[Marketing] The 5 Critical Social Media Skills You Need to Disperse
Everybody in your company is in marketing, whether they want to be or not. Once upon a time, the only people who really needed to “get” your brand were the ones who built its external facade: marketing, public relations, and corporate communications. Tweet Your customers, prospects, and the people looking for you online don’t care about your company structure. If they find you on Twitter, or leave a comment on your blog, they’re looking for a response from anyone who can help, regardless of what department that person represents or what someone’s official job title is. Listening.
MICRO PERSUASION | THURSDAY, JULY 1, 2010
[Marketing] Immediacy vs. Reflection - The Steve Rubel Stream
stream allows me to post the trends that I follow as a marketing person working in emerging industries. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 1 Jul 2009 Immediacy vs. Reflection My move from a blog to a lifestream format has elicited two kinds ofresponses so far: approvers and doubters. Such models favor immediacy over reflection. What'syour view?