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  • SOCIALNOMICS  |  MONDAY, JUNE 17, 2013
    [Marketing] Consolidation of the SoLoMo sector
    'The combination of social networking and smart phones with location-based GPS capabilities are offering new consumer monetization opportunities, such as location-based search marketing, mobile social networking and social/mobile commerce. the location-based advertising market is expected to grow to $12.8 Location-based marketing has historically been fueled by companies like FourSquare, and this trend of earning recognition or rewards for “checking-in” to a specific location is only gaining in popularity. According to another study by Global Industry Analysts, Inc.
  • TWIST IMAGE  |  FRIDAY, JULY 1, 2011
    [Marketing] The Ultimate Question: Self-Interested Or Interesting?
    Don't confuse Social Media Marketing with Social Media Advertising. social media marketing. Do you want to know if your content is working for you? There is a constant slew of articles, Blog posts, tweets and conversations (online and offline) about how to define success in Social Media. In the past few weeks I've come to one conclusion: you can't measure success if you're unsure of the quality of what the initial input is. What does that mean? You can't be looking at the end result and ask if something was successful in Social Media. What does this look like? People are smart.
  • SOSHABLE  |  MONDAY, JANUARY 7, 2013
    [Marketing] The Three Google+ Components that Help with Search Rankings
    There’s a good chance that if you’ve been following the advice of internet marketing experts out there for the past couple of years, that you have a Google+ business profile. The rise of content marketing from a search perspective has been most positively affected by the +1 buttons on your site. This is why true content marketing on your website is so important from a search perspective. Google has stuck with its story that the various components of Google+ and the +1 button don’t have an effect on search rankings. They have to. Thus, Google+.
  • WEB METRICS GURU  |  SATURDAY, JUNE 18, 2011
    [Marketing] Radian6 Insights Platform Insight
    What you’ll probably end up with is using the Insights to get an idea of what the audience is for a topic, without assurances the information is actually accurate, or not – as the state of these platforms, while improving, is still not good enough for basic market research yet.  FEMALE RESULTS: I think the problem may be that people have an expectation provide Market Research capabilities; it’s clear to me why that is – Market Research is something people will pay a lot of money for. of it.  is too small a sample to make meaningful insights around. 
  • STEPHEN P SMITH  |  TUESDAY, JULY 27, 2010
    [Marketing] Tuesday Morning Staff Meeting
    23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! am coming off of the “weekend&# (2 days off in a row!) Getting a jump-start on blogging is a good idea.
  • MICRO PERSUASION  |  MONDAY, JULY 12, 2010
    [Marketing] On Verified Identities - The Steve Rubel Stream
    todays job market, you need any edge you can get and corporate recruiters are loving it! He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 12 Jul 2009 On Verified Identities This is one of those streams thats too short for a blog, but too long for a tweet. It seems downright medieval to me that we dont have more ways to verify our various identities on the web.
  • SOCIAL WAYNE  |  SATURDAY, OCTOBER 19, 2013
    [Marketing] #startupschool notes: Diane Greene, Founder, VMWare
    It’s about bring something to market that people love and making people lives easier. 'Diane Greene, Founder, VMWare. Have a big vision. Don’t spend to much on office space. When you have a big vision find one small value you can provide for your customers. File your patents. Startups are one lucky game after another. Entrepreneurship Silicon Valley Startups 2013 startup school startup school 2013 startup school speakers startupschool Y Combinator YCombinator
  • SPIN SUCKS  |  TUESDAY, OCTOBER 19, 2010
    [Marketing] Make Your Message Worth Sharing
    But despite these realities, many companies are still simply broadcasting stale marketing messages. Compelling stories , not marketing. Communication is about more than just putting messages in front of target markets or a list of characteristics on paper. Guest post by Becky Johns , author of I’m Working On It. The business world is obsessed with social media. It is obsessed with “conversation” and “engagement” and other such buzzwords. Yes, the way people use the web in a social way allows better contact with customers and prospects. The important part is social.
  • ENGAGE  |  TUESDAY, JULY 1, 2014
    [Marketing] Link Building: Why a Critical Component of SEO Has a Bad Rap
    With the search landscape shifting, many SEO firms and digital marketing agencies scrambled to distance themselves from strategies that would result in a client’s website being de-indexed or penalized. Thus content marketing and social promotion became the natural way of promoting domain authority. SEO professionals need to be able to tactfully leverage all brand exposure and marketing efforts to ensure that clients receive link credit. Content marketing without SEO is like swimming laps without proper stroke technique—you’re still moving forward, just not as fast.
  • SOCIAL WAYNE  |  TUESDAY, JULY 15, 2014
    [Marketing] Keep Startup Partnerships Mutually Beneficial
    Each company participating in the partnership should evaluate the other company’s values to see they align from a marketing or customer perspective. Planning and communication with staff and marketing departments should be strategic along the entire process. 'Originally posted on the Wall Street Journal , Wayne Sutton: Keep Startup Partnerships Mutually Beneficial. The right partnerships for startups can lead to user growth, brand awareness or can be a key way to learn more about potential customers. Mutual benefits are usually why partnerships are formed. has to be addressed.
  • PROACTIVE REPORT  |  WEDNESDAY, JULY 14, 2010
    [Marketing] The Converged Media Road to Success
    From news and product information to coupon campaigns and location-based marketing companies can engage consumers wherever they are to influence the buying decision and strengthen customer relationships. As the Cluetrain Manifesto said: Corporate firewalls have kept smart employees in and smart markets out. Steps to Effective MultiChannel Marketing. I liked Srinivas Kandikonda’s article in Technology News about the need for a social media strategy and although he is writing about media organizations, the lessons apply equally to  any business today. Radian6 is one. 
  • STEVE RUBEL  |  MONDAY, AUGUST 16, 2010
    [Marketing] Question: What Will Emerge as the Next Great Social Network? - The.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 16 Aug 2009 Question: What Will Emerge as the Next Great Social Network? get asked all the time what is emerging as the next great social network. still believe it will be a network of sites powered underneath by technologies from Facebook, Google and Twitter. would love your insights here. ran their traffic stats through Google Trends and compared them to Friendfeed as a base. Posterous right now is the leader.
  • STEVE RUBEL  |  TUESDAY, AUGUST 17, 2010
    [Marketing] Thoughts from the Road: Rage Against the Machine - The Steve Rubel.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 17 Aug 2009 Thoughts from the Road: Rage Against the Machine Kicking off a new feature here - short podcast all created and mailed in via my iPhone 3GS. In this episode (03:45). why suddenly is there a rage against the services we once loved - Twitter, the iPhone and perhaps even Friendfeed? will this push power users more toward open systems like Android? Whats your view. Listen in and leave a comment below.
  • STEVE RUBEL  |  SATURDAY, AUGUST 28, 2010
    [Marketing] Screencast: Google Reader Isn't Just for News, It's Also an.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 28 Aug 2009 Screencast: Google Reader Isnt Just for News, Its Also an Awesome Database Think RSS is dead ? Think its too slow for the age of streams? Perhaps thats true for news. But have you ever considered using Google Reader as a private database? In this screencast I will show you how I do just that. This is why, for some like Marshall , RSS still remains essential. Volker Jaeckel) said. Thanks for this.
  • STEVE RUBEL  |  SATURDAY, SEPTEMBER 11, 2010
    [Marketing] How To: Backup Your Tweets and Make Them Searchable with Google.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 11 Sep 2009 How To: Backup Your Tweets and Make Them Searchable with Google Calendar As I understand it, Twitter doesnt make more than your last 3000 tweets archived or searchable. But you can go store them going forward using Twistory and Google Calendar. had signed up for Twistory way back in late 2007 and added it to Google Calendar. Heres how you can do the same for yours, at least going forward. Very cool.
  • MICRO PERSUASION  |  THURSDAY, JULY 1, 2010
    [Marketing] Google Wave Is On My Radar - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 1 Jul 2009 Google Wave Is On My Radar I keep a massive list on my computer called "Discovery." These are products and services I am evaluating both for potential Edelman use as well as to satisfy my own personal insatiable curiosity for new technology. thought I would use the lifestream to open this up a bit. Turned it off.
  • MOBILEGROOVE  |  MONDAY, JANUARY 10, 2011
    [Marketing] Five From Five: Mobile AR Competition & Innovation Heats Up
    In 2011 some segments of the market will find it attractive to offer hands-free AR — and their needs will be met by at least two companies able (and prepared) to offer these capabilities. Today the popular (and viral) Five From Five series continues with mobile Augmented Reality (AR) and asks five companies/influencers across the emerging business ecosystem for their pick of hot topic and trends. Her five predictions for 2011: 1.     The mobile AR active user base will break the 10-million barrier but not reach 15 million. In February she will chair the first mobile AR Marketplace.
  • VIPER CHILL  |  THURSDAY, JUNE 24, 2010
    [Marketing] ViperChill Surpasses 10K Subscribers (Or, How I Gained 9000.
    To give you an idea of what I’m talking about, allow me to cover some of the things I won’t do: Write about internet marketing news Publish a post before I’ve re-read it 2-3 times Link to websites or products with an affiliate link Write short posts with little substance Claim to be some kind of guru or expert Accept guest posts from other writers The first point is probably the most important because your blog is nothing without your content, so what you don’t publish is just as important as what you do. Home What the F ? Cloud Living Say "Hi!" Here’s how.
  • SOSHABLE  |  FRIDAY, APRIL 26, 2013
    [Marketing] This Guy Sucks…A Magic Moment
    Sure, you want to write for marketing, but don’t limit yourself to just marketing and self-help material. Read marketing books written this week and read marketing books written a decade ago. 'When it comes to wannabe-writers and reading, Stephen King tells us there is a magic moment, and this is true (even for SEO writers). There is a single intoxicating instant that only readers are privy to, and it comes when you lay down the book, shake your head with wonder, and mutter: “This guy SUCKS. Can write better than this!” Nothing grows in a vacuum.
  • SOSHABLE  |  TUESDAY, AUGUST 30, 2011
    [Marketing] Where Did All The American Jobs Go? [Infographic]
    The US job market is nowhere close to where it should be. For example: 150,000 new jobs should be added each month to keep up with the growing population but in January, 2011 there were only 36,000 jobs added. America is losing jobs and the reason for it is because US companies are sending these jobs abroad. India and China are among the top countries where most of the jobs are being outsourced. Take a look at this infographic which highlights where in the world are the American jobs… ++ Click to Enlarge Image ++ Image Source: MBAProgramInfo.com. Infographics
  • GREG VERDINO  |  THURSDAY, FEBRUARY 26, 2009
    [Marketing] Hang with the life o' the party at SXSW
    Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « Transform: possibly the best 10 minutes of your day | Main | Microsoft shows us 2019 in under two minutes » Hang with the life o the party at SXSW Now that Mashable has finally acknowledged what all y'all have been thinking for years -- that the party blows up when Verdino shows up ( see Tweetup DO #5 in Stuart C. In between, it's all party party party. Oh, and some work work work.  microMARKETIN
  • BARE FEET STUDIOS  |  WEDNESDAY, OCTOBER 7, 2009
    [Marketing] Is it easy to tell if you are a scammer or straight-shooter?
    Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Activism , Branding , HowTo , Social Media > Is it easy to tell if you are a scammer or straight-shooter? Is it easy to tell if you are a scammer or straight-shooter? by Roxanne Darling on October 7, 2009 The social web has made it so easy for people to connect with each other and have a voice at the table like never before. Later back at home I could Google him. Hawai?i
  • WWW.MISSIONTOLEARN.COM  |  MONDAY, OCTOBER 11, 2010
    [Marketing] Who are your curators?
    also curate my own info stream on nonprofit marketing, knowledge sharing and information management via Google Reader, and anybody is welcome to follow or subscribe: [link] We at IssueLab definitely agree (although sometimes grapple) with the importance of content curation. Mission to Learn – Lifelong Learning Blog Know Better. Live Better. Who are your curators? by Jeff Cobb I had already planned to write a post about “curators&# today when I noticed that Jeff De Cagna has posted about the “ content challenge &# over on SmartBlog. The first is to find great curators.
  • CONVINCE & CONVERT  |  MONDAY, SEPTEMBER 20, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    “Twitter users talking about marketing and brands far exceeds the usage on the other social networks,&# said Tom Webster , the VP of Strategy & Marketing at Edison (and the study author), when I interviewed him for this post. link] [link] Debbie Schultz Twitter is more popular for brand awareness with users, thus more valuable for marketing when used correctly. I'm not even a big fan of twitter (for personal uses) but for marketing purposes, I think it's a great and powerful tool. 42% learn about products and services via Twitter. population).
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Marketing] Personal anticipated information need
    10 No. 3, April 2005. Contents |. Author index |. Subject index |. Search |. Personal, anticipated information need. Harry Bruce. The Information School, University of Washington, Seattle, WA 98195, USA. Abstract. Background. The role of personal information collections is a well known feature of personal information management. The World Wide Web has introduced to such collections ideas such as filing Web pages or noting their existence in Bookmarks and Favourites. Argument. Elaboration. Conclusion. Introduction. Personal information collections. 1954 ; Van Meter and Middleton 1954 ). 2001 ).
  • ALMOST SAVVY  |  FRIDAY, OCTOBER 31, 2008
    [Marketing] Blogging Between Hot Flashes
    My many twitter friends, especially Clara Kuo of The Millennium Marketer ( @manesaclara ), have replied instantly to queries with answers and words of encouragement. Social media marketing is new territory and there’s no such thing as being too late to the game. Different experiences, different perspectives. We’re at different points in our lives. As the kids I know say, it’s all good. I’m not young or, rather, not as young as most of the tech-online-wired crowd. didn’t grow up reading blogs or surfing the net. Do I belong in the blogosphere? You bet.
  • ALMOST SAVVY  |  FRIDAY, OCTOBER 31, 2008
    [Marketing] Blogging Between Hot Flashes
    My many twitter friends, especially Clara Kuo of The Millennium Marketer ( @manesaclara ), have replied instantly to queries with answers and words of encouragement. Social media marketing is new territory and there’s no such thing as being too late to the game. Different experiences, different perspectives. We’re at different points in our lives. As the kids I know say, it’s all good. I’m not young or, rather, not as young as most of the tech-online-wired crowd. didn’t grow up reading blogs or surfing the net. Do I belong in the blogosphere? You bet.
  • TWIST IMAGE  |  THURSDAY, NOVEMBER 14, 2013
    [Marketing] Reboot Your Business: How To Ride The 5 Disruption Waves That Will Sink Your Competition
    On Tuesday, November 26th (at 3 pm eastern), Danny Iny from Firepole Marketing is going to be hosting a webinar that will dive deep into the core concepts of my latest book, CTRL ALT Delete , and it''s 100% free! If you''ve had enough of my blathering, I''m also thrilled that Gini Dietrich (founder and CEO of Arment Dietrich , co-author of Marketing In The Round , blogger at Spin Sucks and co-host of the Inside PR podcast) and Marcus Sheridan (all things Sales Lion ) have agreed to take part in the conversation. firepole marketing. marketing in the round. big data.
  • NET-SAVVY EXECUTIVE  |  THURSDAY, OCTOBER 4, 2012
    [Marketing] The Summer Reading Post
    Nassim Nicholas Taleb's first book, Fooled by Randomness (2001), covers much of the same territory—people misinterpret randomness habitually—but it returns too often to the financial markets for its lessons and examples. It seems that I'm late posting this year's "what I read this summer" post. That's to be expected, since I'm behind on the reading pile, too. But summer is giving us an encore this week, so here's my chance to share some of the interesting things I've read with you. This one's weaker as a novel, but it raises serious issues: Black-hat PR in social media.
  • JACOB MORGAN  |  FRIDAY, SEPTEMBER 20, 2013
    [Marketing] Friday Vendor Roundup: Mindjet, Spigit, AtTask, Harmon.ie, Box, & Tomfoolery
    Most people have never heard of Tomfoolery or their product Anchor, and that’s because the team behind it is small, the product is new, and there isn’t a lot going on in terms of marketing. However, Anchor is perhaps one of the most beautifully designed mobile apps for collaboration that I have seen on the market today. Their main target market is definitely not the enterprise but I think they can make a dent in smaller and perhaps (later) some mid-size organizations. Mindjet and Spigit merge. Mindjet and Spigit are merging to become a single company. My POV.
  • KIKOLANI  |  FRIDAY, JULY 27, 2012
    [Marketing] Fetching Friday – Resources Mashup & Within Two Worlds
    10 Email Marketing Tips for Bloggers – Ten tips for bloggers to help you improve the email marketing strategy for your blog. Twitter Tools to Enhance Your Marketing – Discover these 5 free tools to grow and manage your community and maximize your visibility. Answers to Your Top 7 Questions About Mastering LinkedIn Marketing – Get answers to the most frequently asked questions about LinkedIn marketing. The Resources Mashup. Blogging / Content. Ways to Find Viral Content Ideas – Want to find content ideas that have a chance at viral fame?
  • ALMOST SAVVY  |  SUNDAY, MAY 3, 2009
    [Marketing] Blogs: I'll Show You Mine if You'll Show Me Yours
    Just check it out: [link] I also blog myself about marketing (click my name above) and then I have a personal travel blog which I don’t update too often. I’ve enjoyed your Marketing Safari blog for some time now and look forward to more great content. The Florida Writers Conference blog ( [link] ) is a marketing blog for the conference (October 23-25 in Lake Mary, Florida, you should come). I’m the virtual group leader of the Florida Writers Association, and that blog is an outgrowth of that position (but I need to market it better). And Twitter.
  • SOCIALNOMICS  |  THURSDAY, MARCH 10, 2011
    [Marketing] You are worth more than $1.07
    You can’t look at Facebook marketing solely through the CPC lens. You empower your digital audience and mobilize them into an evangelizing army of ambassadors who market for you. To give the great Seth Godin a shout out, it is time for some Purple Cow thinking for Facebook marketing. They say you can’t put a price on friendship, but how about Facebook Fans? Personally I had hoped I was worth at least…three times that! Fans cannot simply be categorized into commodities that can be purchased. Frankly I think users are just getting used to ignoring the ads.
  • CONVINCE & CONVERT  |  THURSDAY, JANUARY 23, 2014
    [Marketing] 5 Creative Examples of Selfies as Social Media Content
    Creative Examples of Selfies as Social Media Content is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'Whether you love or hate ‘em, there’s no doubting that 2013 was a big year for the selfie. From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. But, why should social media users have all the selfie fun? The quick and simple answer is – they shouldn’t! Selfies are not just a fun trend – they can also inspire. MuseumSelfie Day.
  • MICRO PERSUASION  |  THURSDAY, JULY 8, 2010
    [Marketing] Net vs. Books - The Steve Rubel Stream
    When it comes to books, I do still buy and read them, although at a far slower pace than before, and generally theyre either biographies of people I admire, or more often, related to technology and marketing simply to give me a different way to read the content of people I generally follow online. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? And that experience, thanks to my smartphone, is getting a lot richer. Not really.
  • IMAGINE YOUR REALITY  |  FRIDAY, JULY 16, 2010
    [Marketing] Why social media is a vocation
    He argues that social media is a set of tools and a method for reaching people, which I think is a half right assessment of what social media is…half right because it mainly acknowledges social media as a technology and a marketing method, but also wrong, because social media is more than just a set of tools or a method. The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out?
  • IMAGINE YOUR REALITY  |  THURSDAY, OCTOBER 7, 2010
    [Marketing] How to figure out how to participate on social media sites
    I’m currently utilizing the same learning process with Third Tribe marketing (Affiliate link). The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? The reason I do that is because I usually need to spend some time figuring out how the site works and what my role is in the site. Imagine Your Reality. All Rights Reserved.
  • KIKOLANI  |  WEDNESDAY, FEBRUARY 22, 2012
    [Marketing] How to Get 40,000 Readers Without Guest Blogging
    Not only that, this new blog isn’t about marketing, blogging, or making money online! As an example: I did an interview with Rafal Tomal (lead Copyblogger designer) & Alex Mangini (owner of Kolakube) for my marketing blog Sparring Mind. This is a guest post by Gregory Ciotti. “It can’t be!” ” Ah, but it’s true! Refreshing, isn’t it? Only a few months ago, I started my recent project, an electronic music blog by the name of Sophistefunk. And I did it without a single guest post about this blog! But how ? Almost. Then it hit me.
  • SOCIALNOMICS  |  FRIDAY, APRIL 13, 2012
    [Marketing] 12 Steps to Social Media Success…and a Gilly Flower Cordial to You!
    Our agency has invested tens of thousands of hours with dozens of clients, from small businesses like George Howell Coffee to multinational corporations like HP, trying and testing every conceivable digital marketing strategy and tactic to forge a proven success formula. That’s because: a) there is more to life than money, and b) social media works best within a strategic, integrated marketing mix that is continually honed, refined, lathered, rinsed — and repeated. Email still rules as the primary mode of communication online, and email marketing ranks high in terms of conversion.
  • SOCIALNOMICS  |  THURSDAY, MAY 10, 2012
    [Marketing] Bing & Facebook Declare War on Google with Social Search
    Facebook could own this new market of social search, but perhaps, behind closed doors they have been working with Microsoft to partner on developing the social search market. Bing announced today it is changing the search game. As discussed in my best selling book Socialnomics (2009) the ultimate winner between Google, Facebook, Microsoft, Amazon and Apple may hing on which company figures out social search. Social Search: The New Frontier. Microsoft and Bing are going all in on social search and why not? Google has already defeated them on the traditional search front.
  • TREY PENNINGTON  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Marketing] 4 Things I wish the iPad Kindle would do
    Search Categories Book Reviews Brand Facebook Find a job Influence Inspiration Integrating Social & Traditional Media Leadership Live blogging Marketing Publicity Radio Program Resources Reviews Sales Social Media Speaking Storytelling Technology Uncategorized Writing Get New Posts by Email My Facebook Profile My Tweets My Delicious Bookmarks My MySpace Profile My YouTube Videos My Viddler Videos My Flickr Photos My RSS Feed My TwitPic Photos Facebook “Fan&# Box Trey Pennington on Facebook Contact | Disclosure | ©2009 Trey Pennington | 209 N. Yikes. Same with the audio version.
  • GEOFF LIVINGSTON  |  FRIDAY, AUGUST 27, 2010
    [Marketing] The Death of Facebook
    Video and YouTube (this one does as well as a McRib sandwich on market share). It would be very hard for McDonalds to keep serving Big Macs while offering a tastier Filet Mignon sandwich that holds market share ( Angus Wraps aside ). The following is draft material for my next book, Welcome to the Fifth Estate (the follow up to Now Is Gone , which is almost out of print). Comments may be used in the final edition. You can download the first drafted chapter of the new edition — Welcome to the Fifth Estate — for free. That’s right, McDonalds. You want a latte?
  • ENGAGING BRAND  |  THURSDAY, JULY 17, 2014
    [Marketing] Don’t Forget This Fact About Social Media Connections
    What part of the market will you not serve and what problems will you NOT solve. Connect truthful marketing reasons to the right customers and disconnect from spin that annoys. Connect those marketing reasons to an offer for sale and disconnect from the traditional spin and tell. 'Connections. Connecting. Everything you read about social media is about connections. However often what is forgotten is that to connect to something, you need to disconnect from something. Then either find a partner or someone that you can steer customers towards. Share. Social Media
  • ENGAGING BRAND  |  MONDAY, JANUARY 27, 2014
    [Marketing] Is there a crisis of business sales thinking?
    Big does not necessarily mean you are able to control the market because the market is global rather than local or national. Here the business would aim at keep extending the market past the current offer to retain and keep customers. 'The word ''big'' seems to be synonymous with success in the past BUT is that changing? Big no longer also means profitable. Big does not necessarily attract the best talent anymore, indeed it may be a turn off to the millenial generation. So are we facing a crisis of thinking at the top of businesses? think it is possible.
  • WAXING UNLYRICAL  |  THURSDAY, DECEMBER 9, 2010
    [Marketing] Online Videos 101: Keep It Simple, Stupid
    Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Until three weeks ago. in Communication program. Our faith (naiveté?)
  • JACOB MORGAN  |  WEDNESDAY, MAY 18, 2011
    [Marketing] Do You Need a Business Case for Social Media?
    Sometimes organizations say things such as, “we want to improve our sales process and we believe that using social data can make that improvement happen,&# or “our marketing efforts could really benefit from social media, what can we do?&#  But sometimes organizations say, “we really don’t have a specific problem we are trying to solve, we just want to know what we could be doing or where some opportunities might be.&#  The same is true for enterprise collaboration. I had an interesting dinner meeting with a prospect today about how they might use social media.
  • SOSHABLE  |  WEDNESDAY, MAY 29, 2013
    [Marketing] Hiplogiq’s Engagement Engine Drives Clients’ Social Success with Real-Time Leads
    'Big or small, all businesses face the same day-to-day marketing and lead generation question: “How do I find new customers who are actively looking for the products and services I sell?” “That leaves money on the table,” says HipLogiq CEO Bernard Perrine, co-founder of social media marketing products SocialCompass and SocialCentiv. “In today’s market, businesses can’t afford to let customers go-especially ones that are asking to be found. Dallas startup for social marketing solutions raise $5 million in first round funding.
  • ENGAGING BRAND  |  SUNDAY, APRIL 6, 2014
    [Marketing] Show 480 - Design without Ego but with Purpose
    'The Engaging Brand podcast  covers  social marketing , business ideas and  brand marketing tips  and as a subscriber remember you can download Bob''s Guide to  Social Leadership Powers  - the new ebook for just 99p using the discount code ilovebob. The Engaging Brand podcast covers social marketing, business ideas and brand marketing tips and as a subscriber remember you can download Bob''s Guide to Social Leadership Powers - the new ebook for just 99p using the discount code ilovebob. We discuss. How design is not about romance but about a repeatable process.
  • SOCIALNOMICS  |  THURSDAY, JUNE 30, 2011
    [Marketing] Top 5 Social Media Tools Companies Use
    What’s awesome: Determine your “influence&# and compare/contrast with others in order to see how far your brand reaches and how your social networks like Twitter and Facebook impact that influence or target larger influencers in your target market to spread the word. We all know the three most popular social media apps in our toolkit are: Facebook, Twitter and LinkedIn. But what else are companies using to have an edge and be more efficient and productive in their social media efforts? How are they actually Tweeting? How are they monitoring? Cotweet. Radian6. Tweetdeck.
  • ENGAGING BRAND  |  TUESDAY, JULY 29, 2014
    [Marketing] How to Stand Out From Your Competition
    In any of these cases, this mindset is weaved into the whole customer experience from packaging to invoicing, from marketing to design. 'A business needs to offer something different or offer something differently to stand out from your competition. You understand that you need to differentiate yourself from the competition ; you understand you need to create reasons why you are the perfect supplier to your customer’s need. However in an age of abundance how can you be different ? Yikes, so many offers, so many choices… can you truly be different? Tweet this ). Tweet this ).
  • SOCIAL EMAIL MARKETING  |  WEDNESDAY, APRIL 20, 2011
    [Marketing] “Hardly anyone knew who Epsilon was”: Mentioning Competitors in Blogs
    I know a lot of people in the email marketing industry and at Email Service Providers. After this post I will probably have a few less friends but I guess I wasn’t born to be popular. Just like many of you, I have registered for several newsletters from MediaPost Publications. Every now and then I. Just my two cents
  • GAURAVONOMICS  |  WEDNESDAY, NOVEMBER 24, 2010
    [Marketing] Calling Social Media Practitioners and Social Web Entrepreneurs in Beijing, Shanghai, Taipei, Hong Kong and Singapore
    Finally, if you know of any interesting upcoming events for marketers, entrepreneurs and activists in these cities, do let me know. Tags: Ideas Activists Beijing Entrepreneurs Events Hong Kong Marketers Openings Positions Shanghai Singapore Social Media Social Web Taipei Later today, I am leaving on a three week trip across Asia and I would love to connect with social media practitioners and social web entrepreneurs in Beijing, Shanghai, Taipei, Hong Kong and Singapore to exchange notes. Here’s my travel plan: Beijing: Nov 25 to Nov 28. Taipei: Nov 29 to Dec 1. Digg this!
  • BILL HARTZER  |  WEDNESDAY, MAY 26, 2010
    [Marketing] Monitoring Your Company’s Brand Online with MutualMind
    While these are useful ways to gather marketing and demographic data , you still need to know what people are saying behind closed doors. MutualMind is a highly innovative and dynamic web application that helps marketing firms and public relation firms monitor the “word on the street&# in regards to brands that they are following – both your own, and your competitors. Have you ever wondered what people are REALLY saying about your brand ? MutualMind takes the different aspects of social media and brings them together into a concise, and helpful way. Digg this!
  • WRITTENT BLOG  |  WEDNESDAY, APRIL 30, 2014
    [Marketing] 11 Ways to Write Damn Good Headlines
    Not only is this a great way to avoid content marketing mediocrity, but this tactic allows you to use phrases like “the ultimate/comprehensive/definitive guide to” — phrases that are proven to increase CTR. The post 11 Ways to Write Damn Good Headlines appeared first on Inbound & Content Marketing Hub. 'I’m going to be bold here and create an ultimatum for bloggers. Your headline is the most important part of your blog post. As such, it doesn’t matter if the content is top-notch. Sufficiently scared? Use Odd Numbers. Ask a Question. Give an Order.
  • MICRO PERSUASION  |  TUESDAY, JULY 6, 2010
    [Marketing] Video Chatting at 35000 Feet Works Pretty Darn Well - The Steve.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 6 Jul 2009 Video Chatting at 35,000 Feet Works Pretty Darn Well This morning I am flying from NYC to San Francisco. try to fly Virgin America when I can since (right now) they are the only airline that has in-flight wifi fleet-wide. The rest of the airlines are rolling it out - slowly. Video/sound cut in and out. Oh, hi!
  • ENGAGING BRAND  |  FRIDAY, MAY 16, 2014
    [Marketing] Let Rip - Social is About Being You!
    Risk is a natural part of business and if we are close enough to our customers, close enough to our market then risk should be part of our gut instinct. The boundaries are the market that you serve, the values that you live by, the services that you offer. You know your market better than anyone else. 'You can hold back. Your worries can stop you from acting on your gut instinct, that same gut instinct that got you this far. Our desire to get it right, gets in the way of releasing our passion. Yet we know passion sells. We can destroy any idea by overthinking. Tweet this ).
  • CONVINCE & CONVERT  |  MONDAY, MAY 5, 2014
    [Marketing] 7 Ingredients for Employee Social Advocacy
    'A few weeks ago, I presented a breakout session at Social Media Marketing World. put together an all-new presentation about employee social media advocacy, which I have excerpted below. Employees are a key to social media success because they: 1. Genuinely love your brand (hopefully) 2. Are trusted far more than the company 3. Are not filtered by social networks the same way that corporate messages are Thus, employee social media advocacy gives you Authenticity, Trustworthiness, and Reach. But, getting there isn’t a snap. That would be a gross oversimplification.
  • MINDJUMPERS  |  FRIDAY, MARCH 21, 2014
    [Marketing] A Social Media Status Quo – Brazil
    Mindjumpers Network is a global platform of local country Community Managers, enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. As the largest market outside the US, Brazil is indeed a force to reckon with when it comes to seizing social media opportunities. 'The following post is part of the Mindjumpers Network series. Here’s a sum up of our report from Mindjumpers’ local community manager Debora Corrano. Introducing Brazil.
  • FRESHNETWORKS   |  FRIDAY, JANUARY 3, 2014
    [Marketing] Top apps to make your New Year’s resolutions a reality
    While there are generalist apps such as Lift on the market that help you fulfil any goal by crowdsourcing motivation, we have pulled together some specific apps to support the five most common New Year’s resolutions. Whether you have committed yourself to a 5k race, triathlon or just want to improve your cardiovascular capability, there is an app on the market to support your plans. 'Every week we bring you the FreshMinds picks – ideas to help you make the most of  digital technologies  and understand how they are helping brands to grow and innovate.  This Losing weight.
  • SPIN SUCKS  |  FRIDAY, OCTOBER 22, 2010
    [Marketing] #FollowFriday: Troy Claus
    With many years of experience in marketing, product, and brand management, Troy has a sense about him that is different than most – he understands not only his craft, but also how it relates back to business growth. It might be too early to #FollowFrida y Troy Claus , simply because he started his blog only this week. But I really like what he’s had to say so far and his business partner IS Danny Brown (at Bonsai Interactive ) so how bad can he be? mean, his latest post is about the Ultimate Fighter, but we’ll forgive him that one for being new. And Troy?
  • SPIN SUCKS  |  FRIDAY, JULY 30, 2010
    [Marketing] #FollowFriday: Convenience Store Dreamin | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 30 2010 #FollowFriday: Convenience Store Dreamin By Gini Dietrich | Email | Print | 4 Comments | This isn’t my typical blog recommendation, but it’s summer and it’s a great break from reality. ask you, for a moment, to put yourself in her shoes.
  • DREW'S MARKETING MINUTE  |  SUNDAY, SEPTEMBER 4, 2011
    [Marketing] Are we living lives of quiet desperation?
    Why in God’s name am I telling you all of this on a marketing blog? … who out there is truly feeling alone? I’m not a big believer in coincidences. I am however, a big believer in clues. think our lives are littered with clues… and usually we either dismiss them or are completely oblivious to them. Who you think doles out those clues depends on your spiritual beliefs. For me, I’ve often joked that  God starts with pebbles and it’s about the time He’s placed a boulder in my path that I finally notice. Who leaves the clues isn’t my point.
  • MYRLAND MARKETING  |  MONDAY, MAY 3, 2010
    [Marketing] SHOULD YOU QUIT IF YOUR CEO DOESN'T GET IT?
    Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense SHOULD YOU QUIT IF YOUR CEO DOESN’T GET IT? My answer to Jon: No, I don’t think you leave just because your boss is uninformed and uneducated about Social Media, or any marketing tactics for that matter. For marketers to job-hop because one communications component is not fully developed at your company or firm doesn’t help your resume either. Do you try to educate your CEO? Do you move on? Digg this!
  • CONVINCE & CONVERT  |  SATURDAY, DECEMBER 21, 2013
    [Marketing] The Virtuous Circle of Mentorship and Its Impact on Your Career
    My first boss when I worked in corporate marketing? Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. The Virtuous Circle of Mentorship and Its Impact on Your Career is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'My friend Marcus Sheridan wrote a very forthright blog post (as is his custom) recently called “ 8 People That Dramatically Impacted My Life in 2013.” simply can’t thank Jay enough for the person he is. Awesome.
  • PUSHING SOCIAL  |  TUESDAY, JANUARY 17, 2012
    [Marketing] How to Get More Blog Subscribers and Sales With Expert Products
    For example, bloggers who use their products to build email lists have an automatic market for revenue producing products. Do you know how to package your expertise ? In a way you do it every time you publish a blog post. You think of an idea then decide how to describe it. Write it. Publish it and promote the post to your audience. Now I want you to take it to the next level. want you to create an “Expert Product” to promote on your blog. Take a deep breath, it’s not as hard as you think. What is an Expert Product? You won’t be giving it away for free. We’ll tackle that now.
  • SOSHABLE  |  WEDNESDAY, NOVEMBER 28, 2012
    [Marketing] How Carfax Missed a Big Opportunity in Advertising
    Over at Automotive Digital Marketing , there’s been a long discussion started by Jim Ziegler about Carfax and its place in the automotive community. There are many challenges with the way Carfax is marketing, but this is the biggest. haven’t chimed in because, quite frankly, I’m not needed there. The discussion is self-perpetuating and there’s no shortage of opinions. It did, however, catch my attention strictly from an advertising perspective as they have an ad out that misses on more cylinders than I thought was even possible.
  • ENGAGE  |  FRIDAY, NOVEMBER 22, 2013
    [Marketing] Social Media: There’s a Right (and a Wrong) Way to Stand Out
    It''s loaded with content marketing articles and strategies, a definite must-read edition.”. What about the phrase “loaded with content-marketing articles and strategies” conveys that this issue is a must-read? When the average reader woke up this morning, do you think he counted among his hopes for the day that he would tumble into an electronic magazine "loaded with content marketing articles and strategies"? But if you asked him, he’d probably say that when it comes to content marketing articles and strategies, he’s plenty loaded enough, thank you very much.
  • SOCIAL WAYNE  |  FRIDAY, FEBRUARY 10, 2012
    [Marketing] Day 10: People of color impacting the social web – Melinda F. Emerson – #29DaysofDiversity
    She is an author, speaker and small business coach whose areas of expertise include small business start-up, business development and social media marketing. As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human. Each post will include a picture, bio, two links from the selected person and this paragraph. Emerson. Melinda F.
  • TIPPINGPOINTLABS.COM  |  WEDNESDAY, OCTOBER 27, 2010
    [Marketing] Chart of the Week: The Information Overload Paradox
    The Race to Curate Now, put on your Marketer Hat or your Content Creator Hat again and take a look at the Information Overload chart above. also think you should distinguish between marketing content and non marketing content. You could argue that there is very little content unaffected by marketing being consumed. There is an important distinction to be made between marketing content and non-marketing content I believe that in the new media world (and even under the old journalism models) that all media is influenced somehow somewhere by a brand.
  • THE WAY OF THE WEB  |  FRIDAY, NOVEMBER 27, 2009
    [Marketing] Not long to donate to Movember…
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Yes, that’s my shameful Mo, taken a week ago. like it.
  • THE WAY OF THE WEB  |  SATURDAY, JULY 17, 2010
    [Marketing] Social networks don't make students dumb
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? h/t Ars Technica ).
  • THE WAY OF THE WEB  |  SUNDAY, SEPTEMBER 19, 2010
    [Marketing] Google's Inside Adsense home for spam comments
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Do we get more than we give from the web?
  • FRESHNETWORKS   |  WEDNESDAY, JULY 24, 2013
    [Marketing] Why do so many change efforts fail? Bad implementation and embedding
    The CEO, Finance, and Sales & Marketing are key roles / departments which need to lead the change – and leading from the top-down is crucial. 'Photo credit: bsec.org. Having previously written about innovation  and  leadership  following Open University Business School  events, I went to another one recently on the topic of change management. According to research, over half of change efforts fail (52%) – but what’s the main cause of failure? So how can companies improve the change implementation process? Provide effective strategic leadership. Invest in smart peop le.
  • ARI HERZOG  |  MONDAY, SEPTEMBER 17, 2012
    [Marketing] How This Blog Can Double Its Readership
    When he's not blogging, Ari helps brands improve their digital media marketing. Imagine my surprise when I logged into my Google Analytics dashboard and observed a 50% reduction in unique visitors since a year ago. There are many reasons for this drastic change, including posting less than daily, deactivating the CommentLuv plugin , and experimenting with different commenting systems. Perhaps most evident is the direct correlation between blog post frequency, search engine spider indexing, and your keyword searching to discover online content to read, learn, and share. Stay tuned.
  • ARI HERZOG  |  TUESDAY, OCTOBER 11, 2011
    [Marketing] The Camel and Me
    Ari Herzog provides social media marketing and editorial services. Thank clarita for the camel. Amy Mengel haunted me in February 2010 when she announced she stopped reading social media blogs. Despite an intent to focus her blog reading, she wrote on her own blog less and less — and quit this summer. Am I following in her footsteps? Kasey Skala ‘s, too? used to write on this blog every day. Not lately, though. also used to peruse dozens of other blog subscriptions every day. commented everywhere, inspired left and right by everything I consumed. Thoughts? Musings
  • ARI HERZOG  |  WEDNESDAY, JANUARY 12, 2011
    [Marketing] Rebirth
    Social media marketing will remain a focus on these pages, but it won’t be the only focus. With this sentence, the blog known as AriWriter has officially died and is reborn under the name of the person who created it in 2007. That’s me. thank Owen Cutajar for agreeing to backup, restore, and setup core WordPress files and the physical database. He has more experience doing WordPress domain transfers than me (as I have none), so all I have left to do are some cosmetic changes both on this site and externally. hope you stick around. Contact Ari: Twitter | Email | 978.558.0008.
  • ARI HERZOG  |  TUESDAY, SEPTEMBER 28, 2010
    [Marketing] Stop Trying to Reach Me. Relate Instead.
    Reaching me is a fancy way of saying you are mass marketing me. Erika Napoletano argues it is crucial for companies to reach out to customers who are talking about them. Whether you’re someone who’s the subject of criticism, a person who thinks the internet makes them unaccountable for their actions, or a brand fortunate enough to have earned a loyal fan, maybe it’s time to think about your audience. Their reach. Their influence. Their willingness to act. Does reaching me matter, though? Or is your relationship to me and my relations to other people more important? Relate Instead.
  • TWIST IMAGE  |  SATURDAY, NOVEMBER 23, 2013
    [Marketing] A New Golden Age For Television
    'Brands are all hot over the Internet and digital marketing, but is television entering into a new golden age? If you''re in the media and marketing business, you should spend a few minutes watching this: Tags: amc. digital marketing. From a purely content and technology perspective, there is no doubt that television has evolved at a rapid pace in the past decade. Some might argue that this was a needed shift in a world where the Internet has captivated the world''s attention, while other''s might argue that this is the natural evolution of the medium. boardwalk empire.
  • JANET FOUTS  |  TUESDAY, JANUARY 3, 2012
    [Marketing] How are you going to change the world in 2012?
    in 2012 we plan to increase our pro-bono work through interactive training for nonprofits, particularly in inbound marketing practices and of course, using social media. Through our work with corporate client we’ve amassed a pile of content on these topics that will be useful to non-profits who want to expand their outreach to volunteers, donors, evangelists and potential team members through inbound marketing. Maddie Grant threw down a glove challenging a number of people to participate in a meme answering the question “ How are you going to change the world in 2012
  • CONVINCE & CONVERT  |  WEDNESDAY, NOVEMBER 7, 2012
    [Marketing] CheatSheet: 4 Mobile Ad Platforms That Work
    Whether your brand is B2B or B2C, marketing to your consumer is becoming more and more difficult, fragmented, and sophisticated. Because of media fragmentation as well as the on-the-go nature of today’s consumers, it is important to leverage all mediums possible to reach your target audience, including mobile. As mobile devices become more widely adopted by the minute, brands are turning their sights to mobile media as a new delivery channel. The challenge is what type/platform of mobile.
  • PROBLOGGER  |  MONDAY, JULY 25, 2011
    [Marketing] 4 Tips for Pitching Guest Posts Like a Pro
    Since launching my blog in Mid-may 2011, I have guest posted on a number of A-list blogs in the blogging and online marketing niches (including ProBlogger, MarketingProfs, and Daily Blog Tips). The Joe Girard Method: What the World’s Greatest Salesman Can Teach You about Sales and Marketing. Visit www.Ageofmarketing.com/free-ebook to get his new ebook— Marketing to the Pre-Historic Mind: How the Hot New Science of Behavioural Economics Can Help You Boost Your Sales —for FREE. This guest post is by Aman Basanti of Ageofmarketing.com. Pitch multiple post ideas. Idea 3. link].
  • BRASS TACK THINKING  |  TUESDAY, APRIL 10, 2012
    [Marketing] Creating the Conference We All Say We Want
    The advanced professionals don’t want a bag full of marketing schwag or a ballroom full of vendor booths for their admission price, they want professional development. The attendance volume is likely to be much lower, reducing the mass marketing value of a broad spectrum of participants.The people underwriting the event need to understand the concentrated value in reaching a smaller, much more focused group of seasoned professionals. “Where are all the advanced events for social media professionals?” ” I’ve heard this question a number of times.
  • BLUE FOCUS MARKETING  |  SUNDAY, NOVEMBER 28, 2010
    [Marketing] 3 Vital Communication Questions Your Company Must Answer – Now!
    By Executive Marketing Consultant Lisa Petrilli. Blue Focus Marketing is a 360 degree social media marketing and brand consultancy, serving brands and ad agencies. Blue Focus Marketing @bluefocus360. “Everything Communicates&#. Chicago. Gary Grates, President and Global Managing Director of Edelman’s Change and Employee Engagement Group , reminded the CEOs who were gathered for this month’s CEO Connection Boot Camp of this fact. We’ve all heard it before but it bears repeating and it resonated quite strongly with me upon hearing it again in that meeting. 
  • DIGIGEN  |  MONDAY, MARCH 1, 2010
    [Marketing] Four Reasons Why Turkey Could Be the Next Big Digital Player
    The reasons are as follows: 1) Youth: 50% of Turkey’s Population are under 28 compared to the median ages of the UK (40), Gemany (44), China (45) and the US (37), meaning it could sprint to the forefront of digital technology. Think how Israel has developed a digital culture and realise that Turkey could still be ably placed to do the same. In 2006 there were 49.7m users, driven mainly by the youth culture. 2) Under-investment: There are 26million users of the internet within Turkey, yet only 17% (4.5m) of these are connected to broadband. These are rich and vibrant. Sorry. mattbambow Hi.
  • GAURAVONOMICS  |  THURSDAY, SEPTEMBER 9, 2010
    [Marketing] Why the Web Went Wrong: From Self-Organized Swarms to Unruly Flash.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Help Gameful (Secret HQ for Worldchanging Game Developers) Reach 500 Backers on Kickstarter How to Build a Social Media Practice in a Professional Services Firm? » Why the Web Went Wrong: From Self-Organized Swarms to Unruly Flash Mobs Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! The question is: how well will we choose?
  • LOUIS GRAY  |  WEDNESDAY, OCTOBER 27, 2010
    [Marketing] Following Injunction, LimeWire Says Illegal Acts Are Illegal
    I am of the belief that most people will take legal approaches to purchase goods or services if they are provided at acceptable market rates and are readily available. Only when market conditions are so out of whack with public perception, combined with free or near-free alternatives, do you see a dramatic uprising of illegal activity - as the public essentially revolts against the inflexible market makers. In the world of Peer To Peer (P2P) , this has no doubt been the case. This is not news to those of you who are RSS addicts, like myself. Well, duh.
  • JEFF KORHAN  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Marketing] I Agree with Mark Zuckerberg - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « SAY What? Main | Customer Driven SEO Leads You to Their Favorites » September 22, 2010 I Agree with Mark Zuckerberg When it comes to how social works - especially in regards to social marketing for your small business, Facebook CEO is proving once again that he is taking the long view. Social marketing is much the same.   This is the nature of relationships, and consequently the nature of social marketing for your small business.
  • MINDJUMPERS  |  TUESDAY, AUGUST 23, 2011
    [Marketing] China’s Great Firewall and Limitations to Social Media
    Google had to give up the huge Chinese market, because it refused to collaborate with the Government and make search words like “freedom of speech” and “human rights” unavailable to the Chinese users. Other companies like Yahoo have decided to bent its ethical codes and obey the Government’s rules to exploit the huge market potential China offers. Tweet For the last five months, I have been studying and living in Hong Kong among the tall buildings and the big crowds of people. Here, I will explain to you why I think it’s like that. What is going to happen?
  • MINDJUMPERS  |  TUESDAY, MARCH 29, 2011
    [Marketing] Check-in on Product Discussion and Get Rewarded on German Rating Site
    It markets itself as a social network, which lets users share their product experiences. With status rewards for highly involved consumers — and not least the chance to discover something new — and both feedback-gathering and marketing opportunities for companies and brands, “The Chicken&# thus offers great business opportunities for both sides. Tweet On the web, multiple sites for collecting customers’ ideas on different products and goods are available. However, another one has joined the team – and this one is called “ The Chicken ”. Location-based check-in model.
  • JEFF ESPOSITO  |  FRIDAY, AUGUST 23, 2013
    [Marketing] Drawing Inspiration from Party Poker’s Road to Old Trafford Success
    For those who want to market their sports or gaming events, social networking sites are the best online platforms to consider. It’s best to only use keywords commonly used by your market, which in this case will be #Poker or #PokerTournament. 140-Character Free and Effective Marketing. According to Sales Force Marketing , social publishing is the most effective online platform for advertising. 'How social media contributed to the tournament’s online buzz. You can target almost 1.73 billion active users, based on eMarketer ’s latest statistics. The “Fan base” Effect.
  • JEFF ESPOSITO  |  WEDNESDAY, JULY 25, 2012
    [Marketing] Are you signaling honestly?
    Instead of talking business, marketing or social, the book focused on an area that I have no background in – science. A few weeks back, I was having a conversation with my friend Geoff Livingston in the comments of a blog post. One thing led to another and he recommended Honest Signals from Alex (Sandy) Pentland. The book itself is a very smart read that took me out of my comfort zone of sorts. Throughout the research report, Pentland takes you through a number of studies and how her team was able to use computers and sensors to accurately predict the tells of humans.
  • SOSHABLE  |  WEDNESDAY, APRIL 3, 2013
    [Marketing] SEO Tips for Small Businesses
    Content marketing and Backlinking. It is generally thought that backlinks, which are created through SEO PR and content marketing activities, account for 80 per cent of what Google takes into account when ranking search results as well as relevant online directories and partnership agreements. It isn’t always possible for small businesses to have the resources available to employ an SEO agency to take care of their search engine visibility. However, there are some steps which SMEs can take to ensure their DIY SEO campaigns are as effective as possible. Keyword Research.
  • DIVA MARKETING BLOG  |  THURSDAY, APRIL 19, 2012
    [Marketing] Friday Fun: Entrepreneurship For Children
    Friday Fun  is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. What do children have to do with social media marketing? what do dandilions, summer jobs, lemonade stands and children have to do with social media marketing? Diva Marketing is part of an online influencer network for MSN Business on Main. waiting for the weekend playground time to be sophisticated-silly. Or sometimes just plain silly. time to go off topic. ruly wonderful the mind of a child is. YODA, Star Wars. Nothing. Everything. . Stay with me on this one. . Innovation first.
  • DIVA MARKETING BLOG  |  MONDAY, SEPTEMBER 14, 2009
    [Marketing] Bring Back The Blog
    The gold ring of digital marketing is engaging with your customer. characteristics of premium brands and how they correlate with thought leadership marketing." In addition there are people writing about marketing specific verticals like Healthcare and Pharma. Back of the Book (blog) authored by Ellen Hoeng Carlson is rich with posts that provide in depth information that take the conversation to deeper levels like in Phara and Marketers: How do you elegantly use what you  have? As for Facebook I am tickled that my 70+ year old Auntie Barbara has a page.  More later.
  • WWW.MASTERNEWMEDIA.ORG  |  FRIDAY, SEPTEMBER 24, 2010
    [Marketing] Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation
    That is why early news curators and aggressive marketers who have jumped on this train with the idea of having found a chicken by the golden eggs, have remained somewhat disappointed with the results. Print this article | Read this article in: | Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation We are no longer just consumers of content , we have become curators of it too. As I see it: " Aggregation is automated, curation is manual. Photo credit: Creativaimage Back in 2004 , I wrote an article entitled: The Birth of The Newsmaster. Guess what?
  • PROACTIVE REPORT  |  FRIDAY, MARCH 18, 2011
    [Marketing] Interesting Content Sparks Conversations
    Seth Godin has had smart things to say about internet marketing for many years. Back in January he spoke to John Jantsch of Duct Tape Marketing and they spoke about why some brands don’t get any comments or conversation. “If people aren’t talking about you, there’s a reason. You’re boring,&# said Seth. Here is an example of interesting content and it has been viewed by almost 10 million people and generated 4,400 comments on YouTube. And this ‘fantasy’ world is closer than you think.  Take look at this. Can a small business do this too?  Absolutely.
  • TWIST IMAGE  |  TUESDAY, MARCH 27, 2012
    [Marketing] The Start-Up Of You
    Secondly, globalization, technology disruption, unemployment, job crisis and this idea that the labor market is changing are making people feel less secure. Famed business and marketing leader, Seth Godin , has a well-worn aphorism: "the safest thing you can do is be risky. labor market. marketing leader. Welcome to Generation Flux. The January 2012 cover story of Fast Company magazine was all about Generation Flux. You've head of Gen X , Gen Y and more, but what is Generation Flux? For every catastrophe and massive shift emerge new breakthroughs and advancements.
  • ALEX BLOM  |  WEDNESDAY, MAY 20, 2009
    [Marketing] a little rant on piracy
    Pivoting (for those who don’t know what/why) It’s all in the build-up A quick and dirty study on Social Media Alex Blom Digital & Social Media Marketing, Toronto Home About Consulting Contact Me A little rant on Piracy by Alexander Blom on May 21, 2009 in Tidbits Spread it! create fresh, unique Internet Marketing and Social Media campaigns tailored to help you grow. Click here to learn more about my Digital Marketing services. How to Build & Sell Through a Community Part 2: Why? This blog is way overdue; sadly I have been a little busy. Zilch!
  • WRITTENT BLOG  |  THURSDAY, SEPTEMBER 11, 2014
    [Marketing] 9 Magnetic Headline Formulas to Grow CTR
    Check out this Marketing Land post about Google+ thumbnails alongside headlines. 'Despite a massive influx of interactive multimedia, writing still rules the web. That makes powerful headlines essential for the success of any online blog or business. Everyone on the Internet is competing for clicks, so the skilled creation of alluring headlines is necessary to garner a large audience and increase the click-through rate (CTR) of your content. Luckily, the science of attracting attention through headlines can be condensed into a handful of simple formulas and tricks. Tell Them How To.
  • PROACTIVE REPORT  |  SATURDAY, OCTOBER 24, 2009
    [Marketing] Social Media Newsrooms-nonsense or necessity?
    Or you can use one of the media room platforms on the market and get one up in a few weeks. Online newsrooms first made their debut about 5 or 6 years ago.  Only the very early adopters had one back then, but over the years we’ve seen a rapid increase in the number of journalists who say a newsroom on a company website is absolutely essential. Three years ago the idea of a social media press release was first discussed at the inaugural meeting of Social Media Club in Palo Alto.  The handful of us who attended that meeting,  including Tom Foremski who wrote the blog post Die!
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