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    [Marketing] 11 Reasons Why Microsoft's Kin Was a Failure
    product created from a non-Millennial mindset to be marketed towards Millennials. Home It’s Josip Archives Let’s Talk The Word on the Web 11 Reasons Why Microsoft’s Kin Was a Failure Written on July 5, 2010 by Josip Petrusa 2 Comments Tweet Share Save Last week’s announcement of Kin’s failure was a surprise. But it wasn’t that shocking. As product exposure was none-existent during it’s tenure, the death of the Kin followed that same lacklustre effort.  No one really cared about the Kin before. And no one really cares about the Kin now. Or should I say “was&#.
    [Marketing] 11 Reasons Why Microsoft's Kin Was a Failure | it's Josip not.
    product created from a non-Millennial mindset to be marketed towards Millennials. Home It’s Josip Archives Let’s Talk The Word on the Web 11 Reasons Why Microsoft’s Kin Was a Failure Written on July 5, 2010 by Josip Petrusa 2 Comments Tweet Share Save Last week’s announcement of Kin’s failure was a surprise. But it wasn’t that shocking. As product exposure was none-existent during it’s tenure, the death of the Kin followed that same lacklustre effort.  No one really cared about the Kin before. And no one really cares about the Kin now. Or should I say “was&#.
    [Marketing] 2012 Digital Workplace Trends Report
    Faster time to market, more engaged employees, and better knowledge sharing were some of the top business benefits that organizations said they were “absolutely seeing” and seeing “quite a lot” of. Every year since 2006 Jane McConnell releases her report on digital workplace trends which is quite an in-depth piece of work. The most recent one clocking in at over 150 pages of information with online survey data from over 456 organizations around the world! Her most recent report looks at both the consumer and employee use of social and collaborative technologies.
    [Marketing] Return on Influence: 5 Questions with Mark Schaefer
    Thankfully, Mark Schaefer analyzes social scoring in his new book Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing. His well-known blog {grow} , has been named one of the AdAge Top 150 marketing blogs in the world. How can marketers target influencers who are relevant to their offerings, rather than just users with large followings? think a lot of people get caught up in the emotion of the thing and are not seeing the underlying science and marketing trend dispassionately.  And that mindset leads to success. Mike Lewis.
    [Marketing] Is time-on-site a useful measure for online communities?
    Matt Rhodes Measurement Online communities Social networks Word of Mouth Business co-creation customer communities facebook freshminds FreshNetworks innovation On the Web online communities online market research online research community social social media Social network Social network service social networking Twitter Virtual community Web Tags: Marketing 2.0 Image by ToniVC via Flickr. I’ve read a few posts and articles this week discussing a report from showing that Facebook users spend more time on site than Twitter’s. Some more reading. Get Back to the Basics.
    [Marketing] Join Mark Story for a Special Livefyre Q&A Today
    He’s a good friend – someone I  finally got to meet in person during the Marketing in the Round book tour – and he’s written the book on how to get a job in social media management. You may notice this is becoming a regular thing. Having authors on to answer questions about their books. On the third Wednesday of every month, we’re going to continue the trend (except next month we’re doing it on the third Tuesday because of American Thanksgiving). But today? Today we have an awesome guest. Starting Your Career as a Social Media Manager. Today’s Chat.
    [Marketing] Digital trends round-up July 2014
    Amazon enters the smartphone market with its Fire Phone. commerce giant Amazon has entered the smartphone market, with the launch of its Fire Phone. If Amazon is indeed able to break into the smartphone market and the technology takes off, the Fire Phone will help the online retailer strengthen its m-commerce offering and position itself favourability against competitors. Each month we bring you the  FreshMinds  trends round-up – a summary of  innovations , new technologies and the  latest digital trends  to help you navigate today’s fast-paced, tech-enabled world.
    [Marketing] Examples of online communities in the not-for-profit sector
    online communities customer communities United States Navy Social network FreshNetworks word of mouth Oxfam Web Barack Obama presidential campaign 2008 Non-profit organization US navy Marketing and Advertising qualitative market research Social Media navy for moms United States Social network service online market research innovation market research United Kingdom Business Matt Rhodes uk fundraising co-creation Online communities Tags: social media Virtual community marketing AARP Online Community Examples freshminds FreshNetworks Blog web2.0 blog).
    [Marketing] Billions of Awesome Pieces of Content Served Daily?
    Disclosure: I am vice president of marketing at my6sense, a Paladin client. Mark Zuckerberg, Facebook CEO, and Barack Obama, USA's interim CEO, dueled for attention this morning in what turned out to be an intriguing one-two punch on the state of social globally and then then the state of the nation broadly. Zuckerberg promised us something "Awesome", while Obama dueled with opposing party leaders claiming he didn't keep his own promises. Not bad considering both were completed before noon Pacific. billion. Per day. Just on Facebook. Think about two other things Zuckerberg said today.
    [Marketing] Your Content Strategy Sucks. Here’s How to Fix It.
    Based on my recent market analysis for Writtent , we’ll be placing our focus on: Actionable, data-driven content creation and content marketing tips backed up by real case studies with a lot of visual how-to’s. The primary benefit of Semrush is being able to almost instantly access your competitors’ top keywords, so you can enrich your own marketing strategy in a matter of minutes. For Writtent , this may include the following categories: -       blogging. -       copywriting. -       content marketing. -       inbound marketing. -       freelance writers.
    [Marketing] Dare Magazine Story on How Indian Brands Are Using Social Media.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Dare Magazine Story on Whether Social Media Marketing Can Directly Impact Revenues Killer Startup Idea: (Get Together at Places With Friends of Friends) » Dare Magazine Story on How Indian Brands Are Using Social Media Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! What is it good for? It’s brilliant.”
    [Marketing] Customer Relationship Management (and CRM) is Going Social
    That’s why I was thrilled to join marketing and analytics superstars Leslie Poston , author of Social Media Metrics for Dummies and founder of Magnitude Media , Paul Gillin , B2B marketing expert, and Taulbee Jackson , CEO of Raidious , for CRM and Marketing webinar hosted by Social Media Today. encourage you to check out the full presentation, moderated by CRM expert Brent Leary , titled “ Next Generation CRM: Social Media Management and Marketing ”. Over the last five years, a shift has occurred in customer relationship management. Taulbee echoes this sentiment.
    [Marketing] A Small Business Perspective on the Value of Salesforce Chatter
    When we work on documents such as proposals, white papers, or marketing collateral we just upload it to chatter for the team to take a look at and make their edits/comments directly in chatter.  If a team member downloads the document they can just re-upload it to chatter and the team will see the most updated version.  We share all of our documents, presentations, and pretty much anything else we create in this way. It’s a bit like Facebook but for the enterprise.  I want to note that this post isn’t about Salesforce as a whole, but specifically about their Chatter product.
    [Marketing] I Have Something To Share With You, But It’s Only Available for 72 Hours
    It will come back on the market, but that might be a week from now, two weeks, or not until next year. I don’t know how many people will sign-up, so it’s available for 3 days then it’s gone. I’ll also be removing the last three blog posts from this site. The whole point of the product was to show you exactly how I make a living online with affiliate marketing and to give you the best support anyone has ever offered in this kind of course. New tools I use that have helped me refine my affiliate marketing process. Social Media
    [Marketing] Social Media Merging Of The Minds
    Social Media Network - Marketing Social Media, Social Media Network, SMN, Social Media Network Online, Online Reputation Management, ORM, Digital Space, Interactive, Web, Blog Advertising Marketing, Buzz, Affiliate Marketing Program, Freelance, Mobile, Data Understanding, Business, Technology, CRM, Consumer, Direct Marketing, Mass Communication, Sell Online, Sell Products Online, Money, Home Jobs, Shopping, LifeStyle And More Social Media Network - Marketing by Pervara Kapadia is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0
    [Marketing] Social Media - Oh My God Where Are My Followers!
    Social Media Network - Marketing Social Media, Social Media Network, SMN, Social Media Network Online, Online Reputation Management, ORM, Digital Space, Interactive, Web, Blog Advertising Marketing, Buzz, Affiliate Marketing Program, Freelance, Mobile, Data Understanding, Business, Technology, CRM, Consumer, Direct Marketing, Mass Communication, Sell Online, Sell Products Online, Money, Home Jobs, Shopping, LifeStyle And More Social Media Network - Marketing by Pervara Kapadia is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0
    [Marketing] 10 Unexpected Places to Find Business Blogging Inspiration
    If you’re struggling to come up with a creative way to recast your marketing automation software product, a battle against zombies may be the perfect analogy to get you feeling creative again and increase your chances of gaining meteoric social shares. 3. Metrics expert Dan Wilkerson uses this resource to find concepts to tie into his content marketing for instant and total appeal. Stephen Streich of Eloqua believes that Reddit is something of an untapped resource for marketers, due to the fact that many memes and concepts gain discussion first in the “subreddit” forums. 8.
    [Marketing] 10 Operations to Get Multichannel Success
    Marketing research provides that multichannel consumers are able to contribute three to five times more sales as compared to a single channel consumer and this brought about that growth of the multichannel success in the retail industry. Consumers are now giving high preferences on multichannel business and with this changing consumer mandate, retail marketers find the need to take a step ahead towards getting into a multichannel approach in online marketing in order to address this evolving demands of the consumers. They stay because you give them good customer service. 
    [Marketing] All You Ever Needed Were the Basics
    One of the main problems with consuming this much information regarding making money online and the next new thing in internet marketing is that you feel like you have learned a lot. Benefits of Blogging – Developing SEO & Internet Marketing Skills. Favorite Lists of Bloggers and Marketing Experts in 2010. With all the information online about everything and anything, it’s so easy to get lost in learning and researching things. Not to mention, I find Twitter like internet crack ! The Harm in Consuming Mass Information. This Is How You Waste Time. Hell yeah!
    [Marketing] Inc. 500 Companies Seeing Positive Results From SM Use
    On stats from Umass Dartmoth Center for Marketing Research. Chris is also Director of Business Development and New Media for Rief Media, a full service marketing and communications firm. 500 Companies using Social Media and ACTUALLY seeing positive results is on the rise.  More small businesses need to view the importance of Social Media the same as their larger counterparts. Interesting to note that Facebook success rates have gone up from 54% to 85% while services like twitter and blogging have gone down. Overall the importance  of Social Media in a Inc.
    [Marketing] The Transition of “Digital Days” to “Multichannel Days.”
    The conference highlighted how critical it is for companies to look at their direct, digital and targeted marketing in a multichannel context. True, the percentage of marketing expenditures as a portion of all media funneling into the digital channel increases every year. However, as a marketer, I need to know how to engage with customers and prospects in every channel THEY want to, not just online. Marketers are challenging their agencies to develop and manage ever more complex communications programs as brands look to engage with consumers in the methods customers want.
    [Marketing] Search Engine Optimization 101: Working Keywords into Your Web Pages
    Recently, I posted a review of SEM Rush , a great search engine marketing tool that can help you with your keyword research. The keywords you use on your web pages should be influenced by who your niche market is. By conducting some research, you will be able to identify which keywords are the best for your particular niche market too. As you use this keyword research tool, though, it’s critical that you understand exactly how keywords themselves are a part of your overall search engine optimization plan for your website. Search Engine Optimization
  • STAY N' ALIVE  |  THURSDAY, JUNE 13, 2013
    [Marketing] The Fight for #Conversation - Will There be a Migration From Twitter?
    There''s no doubt that Facebook launching hashtags is a big thing, especially for marketers, but I think for users too. Now you can add a simple keyword prefaced by a pound sign (#) to any post or comment and immediately let others click and see the entire conversation around that particular keyword. This is really what defined Twitter - it was the ability to have organized conversations through hashtags that made Twitter a breeding ground for conversation. On Twitter I know of many that use hashtags to start large conversations and bring attention to a particular topic. Events.
    [Marketing] Your Legal Questions Answered:Copyright, Defamation and CAP Code.
    Ashley Hurst: The big change with the new CAP code provisions (which take effect from 1 March 2011) is that they will apply to “non-paid for&# advertising and marketing communications. The The CAP Code already covers online advertising and marketing by email, texts, pop-ups and banner ads, and viral campaigns.  However, it will now cover advertising and marketing on company websites and through social media such as on Twitter and Facebook where the purpose of the communication is to sell something. The question is then what the user does with the tweet. For
  • LOUIS GRAY  |  SATURDAY, JULY 23, 2011
    [Marketing] Sonos Shrinks Wireless Sound Systems With Play:3
    but this week the company took a step down in the market with the introduction of the Play:3 line, which has a smaller form factor, fewer speakers, and a new profile which looks great if posed either vertically or horizontally. Sonos' mission is to deliver the highest quality music from any source to any part of your home, wirelessly. The company's beautiful Apple-like speakers have played a major role in my home's decor for the better part of 18 months, ever since I got my first S5, later added on two more units, and even a wireless dock to play songs from the iPod Touch. Huge win.
    [Marketing] Sydney Social Media Course – 3 Days with Laptop
    Workshop Facilitator:  Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media” Author of Social Media Revenue, Laurel has consulted globally including with Singapore Government and Middle East Broadcasting, and in Australia, with Westpac, Sony, local, State and Federal Government. We look at transactional based APIs (selling on Facebook) to Freemium (free and plus premium tiers) and marketing intelligence. Sydney social media course 2013. Set them all up in 3 days.
    [Marketing] Reputology: Review Monitoring Within HootSuite
    Not just for restaurants and hotels, but other markets having reviews are or soon will be available too. One of the things small town restaurants and roadside motels ask about is how can they monitor and resolve some of the reviews they are getting on services such as Yelp or TripAdvisor. It’s a much better question than the head-in-sand approach of a few years ago. And as one Boston-area sandwich maker can bear witness to , is how a flurry of great reviews on Yelp can lead to national exposure. Reputology: Review Monitoring Within HootSuite is a post from: ConverStations.
    [Marketing] How to Create an Online Writing Portfolio with Contently
    Unlock Your Marketing Genius to Make Money Online. One of the best ways to make a good first impression for a freelance writing or guest blogging opportunity is to present someone with your writing portfolio. portfolio that showcases your best work can go a long way at turning a maybe into a yes! While I typically suggest that freelance writers have a portfolio set up on their own domain like I have done with my own freelance writing portfolio using the My Resume design from Elegant Themes , there are other great networks that allow you to create an online portfolio. Basic Information.
    [Marketing] Social Media Consultants & Companies-The truth can be found in their numbers
    I read an article in Wired’s Epicenter from a couple of days ago titled- Gaming the System: How Marketers Rig the Social Media Machine and the article caught my eye for a number of reasons. The first reason is that when I first “dabbled&# in social media 5 years ago-I was that marketer. I was the one gaming the system. Back then, comment spam and server farms did wonders for text based links and I was all over it. But a funny thing happened. started seeing the conversations. started paying attention to what was really happening around me. And it was cool. Nothing.
    [Marketing] 5 disruptors shaking up the grocery industry
    Amazon Fresh and Dash are currently only available in certain parts of America; however talk of their introduction to the UK market has intensified in recent months. We’d love to hear your examples of other disruptors and innovation in the grocery market. Every week, we bring you the  FreshMinds  Friday picks – ideas to help you make the most of digital technologies and understand how they are helping brands to grow and innovate. This Amazon Fresh. Hello Fresh. UK-based Hello Fresh aims to take away the stress and time involved in making a home cooked meal. Instacart.
    [Marketing] Warning: 5 Business Myths Which Wreck Your Success
    Here are some of the myths that I have come across whilst leading social marketing and social leadership workshops during the last month. They judge YOU both on the quality of the knowledge and the way it is applied to their business. "We are B2B so social marketing does not apply to us". Secondly, social marketing is potentially even more important for B2B. They are looking for reasons to invite you into tender for their business. "We love the concept of social marketing but we just don''t have time" Every business person has the same amount of time in a day. False.
    [Marketing] Steve Jobs — 10 Lessons in Life & Leadership
    At one point he worked hard on a device similar to the Palm Pilot, but appropriately killed it to focus on the cell phone market. Not all products under Jobs were the most cutting edge on the market, however consumers perceived them to be. Jobs didn’t want his iPhone team to be muddle with pre-conceived notions around the cell phone market and had the team placed in a separate building. Digital Leadership. It is a sad day for the world when a visionary like Steve Jobs is no longer walking among us. It truly reminds all of us how. short and precious life is. Simplify.
    [Marketing] Living Social: 10 ways of using Posterous at work or home
    Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Johnson Living Social: 10 ways of using Posterous at work or home June 10, 2010 Chuck Gose, a colleague of mine, has a nice little Posterous blog going where I found this little gem. He found, and published 10 ways of using Posterous. It’s a neat little application. Share/Bookmark [link] Chuck Gose Who you calling little? Rodger You do tower over me! Nonetheless, I like your Posterous blog. Lots of good stuff there. Join me, please. Get smart with the Thesis WordPress Theme from DIYthemes. WordPress Admin
    [Marketing] 7 new social networks your company should be monitoring
    If you ask most marketers or individuals they are up to their neck in social media and social networking sites. flickr photo by: Intersection Consulting. Many say they don’t have time to manage them. Especially if you work for an agency. I was speaking at a recent SocialFresh event about location-based apps/@Foursquare and mentioned how there are over 60 plus location based services. One lady responded, we have Twitter, LinkedIn, Facebook and now Foursquare how many more sites/apps will there be? Especially if it has a niche audience with a great brand. CrunchBase Information.
    [Marketing] 10 Unorthodox Tips for Getting Better Performance From Your Blog
    The one-time fee covers the cost of marketing to the new customer. Try: Transforming your editorial calendar into an Editorial Marketing Calendar. If you plan to use content marketing and blogging as your primary marketing strategy then you need to have “novice” familiarity with CSS. I bet you’ve read enough about blogging to identify the obvious strategies: Write interesting blog posts focused on reader needs. Promote your blog posts via social networks Use your blog posts to generate demand for your products and services. We’ll tackle this challenge today.
    [Marketing] @thebrandbuilder's Tech Tip #349: Mash enough buttons
    Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ @thebrandbuilder’s Tech Tip #349: Mash enough buttons by trey on June 6, 2010 Sometimes we encounter challenges we just can’t do anything about. When that happens, it’s often humorous to take note of what we do. We’re “do-ing&# creatures, even in the face of obstacles better addressed by not-doing. Michelle Chmielewski caught my “do-ing&# on video; Oliver Blanchard, @thebrandbuilder on Twitter, dubbed it his Tech Tip #349.
    [Marketing] Storytelling Learned from Ann Romney
    Speechwriters and marketing strategists, remember this the next time you’re tempted to spin a story, even a little. Today’s guest post is written by Barbara Sawyers. . I’m a Canadian and have no vested interest in the Republican National Convention. But as a speechwriter and storyteller, I watched. And I learned a lot by listening to the personal stories told from the podium. Storytelling is a smart tactic to win the hearts of audiences, and therefore, their votes. At the convention, Ann Romney was under heavy pressure  to deliver  results. Or orange crates.
    [Marketing] Is Your SEO Up For Global Business?
    Marketing & SEO Are About Language. That still makes me laugh.) He suggests creating tailored websites for each market, choosing appropriate keywords, and localizing your content. The internet makes global business possible, and it also makes it possible to find a professional writer who speaks the language of the market you are targeting. I truly don’t think that the size of a business determines how many countries they engage, because I see individuals starting global businesses and making it work.
    [Marketing] Google Says Google+ Doesn’t Influence Rankings
    It’s one of the most hotly debated issues in all of search engine optimization and digital marketing right now. A lot of people, experts included, are claiming that not only does Google+ have an affect on rankings, it is one of the most important ranking factors going. Does Google+ influence search rankings to any noticeable degree? Other people, also experts included, are saying that it makes no appreciable difference. Who’s right? Who’s wrong? Let’s take a look at the newest opinion to hit the scene, one that carries a lot of weight. Did you read the title?
    [Marketing] Friday Vendor Roundup: Mindjet, Spigit, AtTask,, Box, & Tomfoolery
    Most people have never heard of Tomfoolery or their product Anchor, and that’s because the team behind it is small, the product is new, and there isn’t a lot going on in terms of marketing. However, Anchor is perhaps one of the most beautifully designed mobile apps for collaboration that I have seen on the market today. Their main target market is definitely not the enterprise but I think they can make a dent in smaller and perhaps (later) some mid-size organizations. Mindjet and Spigit merge. Mindjet and Spigit are merging to become a single company. My POV.
  • SOCIALFISH  |  MONDAY, JULY 20, 2015
    [Marketing] The #FutureOfBusiness: Employees Will Rule
    In my first post, Will The #FutureOfBusiness Radically Change Everything As We Know It?  I highlighted the economic and market shifts that have forced business to finally take notice: including a volatile world economy, impending impacts on budgets, continuous tech innovation driving consumer consumption and communication – all driving significant operational and mindset changes at the corporate level. The conclusion: the organization needs to change to a more human one , not to only respond to the external market and consumer changes, but also because of internal pressures.
    [Marketing] @SocialEmployee Featured in @Forbes by Columnist @DorieClark #socbiz
    The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman ( @davidedelman ), Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. Upon returning from the Pivot Conference (@ PivotCon ) in New York City a couple weeks ago , we were very excited to see my interview with Dorie Clark (@ DorieClark ) in Forbes. As history has shown us time and time again, knowledge is humankind’s greatest tool in our arsenal. New Video: “What is a Möbius Strip?”.
    [Marketing] Who “Owns” the Internet?
    The search giant commands 53% of the market. Compare that to its next closest competitor, Facebook, which has 16% of the market. Related posts: Should a New Year Equal A New Internet Marketing Strategy? The joke is that Al Gore invented the Internet, right? So who technically owns it? Good question and I’m sure that a lot of different people have a lot of different answers. But we can tell you who dominates the Web when it comes to overall traffic. But there are definitely some international power players on this list from Mashable. That equates to over 1.2 Crazy!
    [Marketing] The Difference Between Data Visualization and Infographics
    Infographics is a cross between DataViz, journalism, and marketing. DataViz = pretty charts, Infographics = pretty pictures. They aren’t the same. There are a lot of different ways to present visual information on the internet. DataViz takes information people want and presents it in a way that is easy to understand at a glance. Infographics use multiple data visualizations and strategically chosen words to tell a complex story in a simple, visual way. You may think they are the same thing, but the terms cannot be used interchangeably. What is DataViz anyway?
    [Marketing] Will consumers make money from their online data? The arguments for and against
    Marketers and advertisers will only be interested in bargaining if they can see it’s the best way to reach people – again, it depends on en masse adoption. Tweet Scales of Justice (Photo credit: Citizensheep). As we recently discussed, there is a growing discussion about who is making money from personal data that we share online and the role that “ data-lockers ” might play. These would essentially allow people to retain ownership of their data – only ‘unlocking’ it to brands and organisations with which they are happy to share the information. times.
    [Marketing] How to Apply Social to Conferences
    Capturing the content and using it to gather leads will also give your marketing department more to work with when it comes time to promote the conference next year. Do you work in the Meetings or Conferences department of your association? Social media and conferences, just like chocolate and peanut butter are better together. When it comes to engaging conference participants before, during, and after, a face-to-face event, social media is a remarkably effective tool. It’s something that your social-media-savvy participants are starving for. This is how. Use it wisely and use it early.
    [Marketing] Is Our PR Community Part of the New Pittsburgh or the Old One?
    Pittsburgh and other mid-size cities get a bad rap in the PR and marketing industry. Where’s the PR, advertising, and marketing community in all of that? This post originally appeared on PRSA Pittsburgh’s blog. . Creative Commons image from Flickr user Slackley. In this month’s Pittsburgh Magazine, there’s a story highlighting how millennials are literally and figuratively transforming my hometown. And people around the country are taking notice. and Chicago. People who care more about making an impact rather than getting a promotion. want to prove them wrong.
    [Marketing] Capturing Attention: The First Step to Action
    This past weekend, my friend Ken Mueller shared a video he’d taken of a Christmas flash mob at the Lancaster Central Market, singing the Hallelujah Chorus. love flash mobs – who doesn’t, right? plus, I think they’re in my DNA, since no one can flash mob like Bollywood can – so I watched it. It’s a cute video, albeit without much arm-shaking and leg-waggling. When Ken posted the video to Facebook, one of the comments was pretty negative, along the lines of “this is completely boring.” ” Not literally, of course, but you get my drift.
    [Marketing] Why Dunbar's Number is Irrelevant
    have connections now on every continent, across different industries and segments of marketing. I can't possibly engage with all on a regular basis, but we know of each others' presence, knowledge, interests and willingness to help. Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Why Dunbar’s Number is Irrelevant View Comments January 25th, 2010 For those of you not familiar with Dunbar’s number it basically says that the most amount of people that you can maintain stable social relationships with is 150.  Your thoughts?
    [Marketing] Best Time to Post
    When I was the Head of Marketing at Travelzoo our production team always sent out the Top 20 e-mail list to the 21 million subscribers on Wednesday at roughly 11 am. Often times it’s not what you post, but when you post. The most important thing is to still post great content, however you can severly hamper your great content by posting at the wrong time. General guidelines: Tuesday, Wednesday and Thursday are your best days. Saturday is the worst day. Holidays are slow traffic days (except commerce sites). 10 am – 11:30 am and 1 – 3:30 pm are great times to post.
    [Marketing] Content Writing Outsource: Best Practices for Online Businesses
    There is no business today (especially, when it comes to online businesses) which would not pay much attention to content marketing; and annual research results from the Content Marketing Institute prove this fact categorically. Thus, in 2012 they reported about 91% of marketers that used content marketing for their businesses and spent 33% of their budgets on it. Time management : content marketing should be planned in advance and attended to on a regular basis, that is why your in-house team may have no time to do that effectively. Go check them out!
  • PAUL GILLIN  |  MONDAY, MAY 31, 2010
    [Marketing] Great Events This Week
    We’re bringing together a lot of smart practitioners from the area who are putting social marketing to work in real business scenarios. There are a couple of events coming up in the Boston area this week that I hope you’ll attend. On Thursday, June 3, the Mass. Technology Leadership Council is hosting its second annual Social Media Summit. David Weinberger (right) kicks it all off as our keynote speaker. If you’ve never heard David speak, don’t miss this opportunity. Sign up here. The evening before MassTLC is the 7 th Annual MITX Technology Awards. Sign up here.
    [Marketing] 3 Critical Considerations Before Tackling Facebook’s New Contest Option
    The Facebook marketing industry has been churning since the announcement, some praising Facebook’s decision, others hating it. Not surprisingly, most Facebook contest app vendors claim that “serious” marketers will still need third party apps. Typically, Facebook marketers have used contests and promotions to grow the fan base for their Page(s). This data can then be used for emailing and marketing purposes and can add value to your Facebook marketing efforts in the long run. Facebook just made another major change  to its terms of service. Respecting the law.
    [Marketing] As the Social Networking Footprint Expands, So Does Attention to Social Monitoring
    play a very important role in brand marketing strategies. With However, it is extremely difficult to measure the impact of this new social voice on a company’s bottom line and marketing efforts. In 2011, social media and monitoring companies received a large amount of attention from investors, and this year, the sector is expected to benefit from a similar rate of financing, despite the overall market turmoil. Brands are now, more than ever, directly connected to their customers via the social voice of the consumer. Tweets, likes, dislikes, comments, etc.,
  • BILL HARTZER  |  FRIDAY, MAY 29, 2015
    [Marketing] I Always Write My Own Content
    In fact, even though there is over 1,000 blog posts here on my blog and over 100 pages of online marketing, SEO, social media, and domain name content here on this website, I wrote it all. It seems as though the internet marketing, social media, SEO, and content marketing industries (can we call it one industry now, called website marketing?) If you ever seen any content written or any other type of content on the web with my name on it, then I was the one who wrote it. And, by the way, those have all been removed from the site. will personally write the content.
    [Marketing] The Important Role Of Social Influencers
    The customer is the most powerful tool in marketing. In fact some would say it’s changed the balance in the way brands actually market their product. And marketers aren’t going to be giving that up easily are they? (Image URL: [link]. It’s pretty much common knowledge that we’re more likely to trust word-of-mouth than an advert on television. We’re more likely to trust the washing powder that Jane got 10-year-old Randall’s grass stains out of his trousers than an advert claiming it produces whiter results than an ordinary non-bio. Image URL: [link]. Socialnomics
    [Marketing] Six Reasons Entrepreneurs Suck
    Eric Reis , the Lean Start-Up guy, says, to summarize, get the product out there with some good features, but let the market determine where it should go and release updates accordingly. Today’s guest post is written by  Marc Girolimetti. I’ve been blessed by living among entrepreneurs my entire life. I’ve learned a lot from them and they inspired me to drop the dreams of being the next Jacques Cousteau and head straight to Babson College , which has been named the #1 undergraduate program for entrepreneurship for 15 consecutive years. “One more hit,” I say.
    [Marketing] Six examples of downtown Raleigh businesses using QR Codes
    The QR Code marketing movement is underway across the USA and Raleigh is right there joining other major cities such as New York and Boston with various businesses using QR Codes. In the upcoming months everyone will be adding QR Readers to their existing mobile apps along with various marketing agencies looking to see how they stay ahead of the other and add QR Codes with their clients marketing efforts… good luck. Regardless here are six examples of companies using QR codes downtown Raleigh, NC. 1. SPARKCon Posters. 2. Design Box Window Clings. 3. SPARKcon App dev.
    [Marketing] Why Voice is THE Game-Changer
    They had the agility, focus, and low costs that allowed them to get into small but market-shaping deals, and pursue a  strategy that the giants—like AT&T, IBM, and Microsoft — lacked. Apple, which has been dormant in speech technology for decades, has licensed technology from Nuance and introduced Siri, one of the first commercial and mass-marketed realizations of the vision of an omniscient personal assistant. Everything looks so dated, so sixties: green alphanumeric terminals, no display windows, primitive graphics, no mouses, no portable tablets or wireless devices, no Web.
    [Marketing] Is Your Association’s Website Any Better Than
    Your Rights and Social Media Policies What’s coming down the pike in social marketing? Every day (or at least I strive for every day….) I read the Washington Post. And it seems that every day since October 1, the first page has been dedicated to chronicling the failures of Namely–an organization’s website REALLY MATTERS to people. All because he’s a smart business person and a good project manager. Imagine that–a skilled and savvy project manager leading your web project–what a novelty! It is HUGE. Short answer for both? A lot. Really?
  • TAYLOR MAREK  |  SUNDAY, JUNE 28, 2009
    [Marketing] When did I first find value in Twitter?
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me When did I first find value in Twitter? Take a listen to find out more! 150) I was bought by Mashable!
    [Marketing] Smart Trust: Your must-read guide building trust to ignite your brand
    Steven and Greg to a masterful job of telling us exactly how to do that step-by-step so that we can integrate it within our organizations and take it to market. No topic strikes at the heart of so many problems challenging our country, the private sector, and business success than the issue of trust. Today’s marketplace is almost defined by a lack, or loss, of trust. So nothing could be more important right now than a book that speaks to the architecture of trust with a view to core business benefits that include teamwork, culture change and leadership, all of which drive profits.
    [Marketing] Face Time
    The same holds true for tangible marketing material. Social Media Marketing Some social media proponents would have you believe that the digital world is the new Nirvana. Guess what? Humans - the users of social media - haven’t really changed their behavior in 75,000 years. Although, we do dress better now, and we’re not all cavorting naked on the plains of the Serengeti. Humans - being human - love social interaction, particularly of the face-to-face variety. Always have, always will. full 84% of those surveyed say they prefer real-life interaction over digital.
    [Marketing] Colorful Brands
    He offers some excellent tips on the use of color, Choose a color that reflects the values of your company and resonates with your audience.   Don’t pick one simply because it’s your favorite, or commit to a certain hue without first testing to see how your target market reacts. Tags: Brand Branding Marketing We talked sometime back about the use of color in your branding efforts.  My Creative Team uses orange as our dominant color. Orange is considered an energetic color, connoting excitement, enthusiasm, playfulness and value. What colors are you using?
    [Marketing] How to Subscribe to Facebook Business/Fan Page Posts in Your.
    Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Subscribe to Facebook Business/Fan Page Posts in Your Favorite Feed Reader Hint: You can also use these tactics to get the RSS Feed URL of your page if you wish to import your Facebook Page’s feed on your blog or other sites! « Previous | Next » About Saying It Social, LLC provides Social Media Marketing & Local SEO Services for Franchisees & other Small Businesses. But, would you "settle" for one or the other? if yes, please explain.
  • KIKOLANI  |  MONDAY, JULY 18, 2011
    [Marketing] 3 Simple Ways to Find Relevant Twitter Followers
    Get More from Twitter – Twitter Marketing eBook Review. Just a quick note and apology to anyone who visited my site last week. Apparently it was hacked by some kind of redirection script that sent people who arrived from search engines including (which also meant Feedburner, Gmail and Google+) to another site. Things should be squared away now thanks to a little.htaccess cleaning and password changing. Special thanks to Justin of Dragon Blogger for letting me know! Now onto our regularly scheduled programming. Where are they you ask? Why yes, it is and it does.
    Of course there are many other ways to promote it as article marketing, PPC campaigns, paid banner impressions, social networking and others. #KeyResources FOR BRANDS AND BUSINESS TO GET MAXIMUM EXPOSURE ON SOCIAL MEDIA AND #KeyResources FOR PEOPLE WHO WANT TO EARN ONLINE FROM HOME REGISTRATION IS FREE Below am sharing TWO SECTIONS with you. Part One is for people who would like to get good mileage for their Brands and Businesses. This is called SECTION 1. The Second Part is for people who would like to earn from Internet. This is called SECTION 2. Million Users! 2. Million Users!:
    [Marketing] Buying & Selling Websites for Profit: An In-Depth Guide
    The reason for this is that usually there is a large marketing campaign prepared for when these products launch and many affiliates send emails to their lists. Before you do put a site up on the market try to find other ways it can be run if it is originally growing simply because of the work you put in. Home What the F ? Cloud Living Say "Hi!" genuinely feel that the internet is one of the best places to invest your money and get a great ROI if you know what you’re doing. Those who want to invest in websites browse for and purchase the types of sites they want. Cheers!
    [Marketing] Summer Camps Make Tracks with Social Media
    Camp directors and organizations are realizing they need to hit up the social media market to attract campers, counselors and to engage the community in general. It’s also a great marketing tool as prospective campers can check out all the fun pictures and posts. Twitter and Instagram – Marketing works well, here, too. Social media is affordable marketing – Often, camps don’t have large advertising budgets, and paper mailings are expensive, but social media isn’t. Summer camp – ah – the place where memories are made.
    [Marketing] Four Tips to Weather the Ups and Downs of Small Business Ownership
    Be proactive about marketing. As you trim your business budget to accommodate your slower work times, resist the temptation to eliminate your marketing funds. think of marketing as an insurance policy for the future of your small business, Creative Public suggests. Guest Post from  SocialMonsters. As a small business owner, you know all-too-well that it involves plenty of ups and downs. One week, you will be speaking with a bunch of clients who want to hire you, and the next you will listen to the crickets chirp as you wait for the phone to ring. Consider using an intern.
    [Marketing] Twitter for Business is now open
    Do you think it will be overused by brands and marketers just to get more followers? Tonight ReadWriteWeb broke the news about the new Twitter for Business platform that allows businesses to buy Ads, Trending Topics & promoted tweets. Depending on how long you have been using Twitter you may be thinking what took them so long. Only time will tell how this will work out and be received by everyday Twitter users, regardless you can get started with Twitter for Business by going here: [link]. Featured Twitter ads promoted trends promoted tweets trends twitter for business
    [Marketing] Stop Doing, Start Planning
    Where are you, how many customers do you have, how did you market the product, who’s with you, how do you feel, what challenges might you face… paint a clear picture as possible. “By failing to prepare, you are preparing to fail.”. ? Benjamin Benjamin Franklin. know I know. I’m sure you’ve heard slightly different advice in the startup world… “Stop planning, start doing” , as it usually goes. These kinds of concise sayings can be really inspiring at the right time. Yogi Berra. The “Just Do It” Mentality is Powerful. Planning is vital.
    [Marketing] A Philosophy of Humanlike Customer Communications on the Internet
    Until this question is dealt with in a meaningful way, new web-based technologies may fall short of market desires. A burgeoning trend in online technology development is to improve customer experiences by making digital encounters “more human” But what exactly does being “more human” mean? There doesn’t seem to be a satisfactory answer to this question yet within the Internet pundit community. To answer the question of what it means to be a human on the Internet , we first need to assume that online technology can provide a humanlike experience.
    [Marketing] Earned Media ROI in Three Steps
    always try to keep in mind the two no fail rules of marketing when thinking through a tactic and how likely it will convert a reader to a visitor and a visitor to a lead: People are essentially selfish. By Laura Petrolino Do you want to be in the New York Times ? Maybe a mention in The Wall Street Journal ? How about a feature article in TechCrunch or VentureBeat? What’s your earned media “wish list” and why? What are the goals of placements in your wish list publications? Each goal requires a different strategy and different metrics to measure success. What do they read?
    [Marketing] The History of Google Panda & Penguin, Abridged
    Essentially, Panda was a direct response by Google to the weak content of spammers and fly-by-night marketers. made the fall of 2011 even more interesting for marketers thanks to the Flux series of upgrades. Keeping Google’s constant and ever-changing algorithm upgrades straight is no easy task even for the most capable SEO technicians and marketing gurus. This is a guest post by Matt Beswick. Every year, Google quietly releases hundreds of refinements to their search engine algorithms. Most of these updates are small, incremental changes that go largely unnoticed.
    [Marketing] Does your culture allow for change?
    The toughest struggle by far is in execution—whether the way that an organization thinks, learns, behaves and measures success embody the vision.  We have seen countless of smart leaders fail to move their organizations to an entirely new place in their markets because they rely on conventional processes and ways of thinking to execute new ideas and models.   And your very first steps and decisions are critical determinants of the final results: how you assess challenges; frame, communicate and act on priorities. Not so.  Why are they selected? Short-term fixes. How did you decide on it? 
    [Marketing] When To Go Ahead And Have Your Brain Picked
    In the modern world of content marketing, we talk a great deal about the value of “giving it away” and “being helpful” in order to have people tap you for deeper and more custom insights that you can then charge for, either through a product or services. Okay, professionals. We get it. No one really likes to work for free. And yes, it’s really important to set boundaries for yourself and for your business so that you don’t undervalue the work that you do, or undermine the qualifications you have as a professional. Not in a sustainable sense, no.
    [Marketing] 10 Ways to Make Your Tweets Stand Out
    People use Twitter for various reasons, whether it’s to learn about marketing or to learn about teddy bears doesn’t really matter.  Credit. Throughout the life of this blog, we’ve given you lists on a variety of topics.  Below you will find what we believe are 10 of the most useful tips to get your followers to see and interact with your tweets.  The key to this list is not to pick one and do it, but to use it as a guide to shape every tweet you publish.  For the next few days, reference this list and try to follow the tips when writing your tweets.  Time Your Tweets.
    [Marketing] If You Can’t Afford It Apple Doesn’t Want You
    Sales of the 5C are presumed to be disappointing , and it is rumored that the device was even conceived based on investor pressure to tap the Chinese market, among others. We forget that Apple survived DECADES of being a company with single-digit market share in the personal computer space. Do you think they give a whit that they are no longer dominating the market for phones and tablets, with other firms gobbling up the low end of the buyer pool? I say not really. I’m worried about the lack of feature innovation, and the advertising has been terrible over the past year.
    [Marketing] 5 Objectives for Social Media Measurement
    link] Storytelling Social Media Marketing PR Business & Technology Curated Stories June 16, 2010 [.] 5 Objectives for Social Media Measurement Published: June 16, 2010 Source: Brass Tack Thinking Measurement and analysis of social media can mean many things. Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives 5 Objectives for Social Media Measurement June 16, 2010 | by Amber Naslund View Comments Measurement and analysis of social media can mean many things. What shows you that?
    [Marketing] Fails, the Center of the Universe, Automating, and Tracking Traffic from Social: 6 MUST READ Posts This Week
    Keep a list of the digital marketing tasks that you do today and over the next few days and determine if they are repeatable tasks with predictable outcomes. Just another quick roundup of MUST READ posts you may have missed: 1. What Does a Washington Post Blogger Resigning Say About the State of Digital Publishing? Maggie McGary) – Maggie has that knack of pushing through to the harder questions when everyone else (including me) just buys what we’re told. ” Everyone knows that the traditional publications model is dying. socialbiz. socialbusiness. Here’s your homework.
    [Marketing] Examining Colors and Graphics in Facebook Marketplace Ads
    That’s all approaching things from a marketer’s standpoint. Although you may not realize it, people have a strong physiological response to different colors, and using the wrong combination of colors in your graphic-based ads can be a death sentence in Facebook marketing. Let’s say that you’re attempting to market your brand to kids or to their parents. This is a guest post by Craig Robinson. When creating marketplace ads to promote your brand and products on Facebook, the list of ways to obtain success is exceedingly long. Kids Products. Think L.L.
    [Marketing] 10 Ways to Position Your Blog Above Copycats
    Having an online network of marketers and peers will help you position yourself above copycats because you’ll have comments on your hard work and a thriving community that knows where to find you. 9. This is a guest post by Gabrielle Conde. So, you’re seeing your post on scraper blogs, and want to know how to avoid them outranking your content in Google? When my daughter watches Dora The Explorer, they stop the thief, Swiper, by simply raising their hands and saying, “Swiper, no swiping.” ” Unfortunately, it’s not that easy in real life. Brand your blog. Bloggin
    [Marketing] [VIDEO] Re-Thinking Employees and Culture in a Digital World #SHRM15 #SmarterWorkforce #HR
    Peer recommendations are 10 times more powerful than traditional marketing. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. A few weeks ago, I had the great pleasure of visiting the wonderful country of Australia to deliver a talk at the 10th annual Amplify Festival (@ AmplifyFest ). Culture eats strategy for breakfast. Make no mistake: the @SocialEmployee Revolution is here.
    [Marketing] A good example of social media PR handling
    I’m reading Perspectives on Social Media Marketing (affiliate link) and one of the questions focuses on how to handle PR crises with social media. B. Bough related an example of how Pepsico handled a situation where an ad agency (that worked for Pepsi) had published a rejected ad for a contest in a magazine. One of the readers of the magazine was offended and tweeted about the ad to her followers. It’s a powerful example of how to do social media right, when it comes to a PR situation. Pepsico contacted every person who was offended by the ad and had posted about it.
  • KIKOLANI  |  FRIDAY, MARCH 22, 2013
    [Marketing] Fetching Friday – Resources Mashup & Imagine the World
    20 Critical Do’s and Don’ts for Clickable Calls-to-Action [SlideShare] – Familiarize yourself with these 20 critical CTA do’s and don’ts so you can create marketing calls-to-action that get visitors clicking. Quick Fixes To Accelerate Your Job Search – The job market for professionals is extremely competitive today. Must-Have SEO Tools: 17 SEO Experts Weigh In – Find out which SEO tools digital marketing experts use. The Resources Mashup. This Week on Kikolani. Blogging / Content. Business / Career. give you 4 bold steps to do that!
    [Marketing] Acquisition, Retention, And Building Loyalty In Social Media
    In order to get people on-board you will need to make a Business decision if you want to do aggressive marketing or have a subtle chronological effort. What you need to know and do is target the advertisements in a correct manner by way of selecting the right Target Audience and their Target Market / Geography along with a message that will generate a desirable response. ?? There are three important criteria while working on Social Media: Acquisition Retention Building Loyalty Acquisition: This is the process of getting new people on-board. Do not spam. Use these constructively.
  • STAY N' ALIVE  |  WEDNESDAY, MAY 22, 2013
    [Marketing] Glass Explorer Shares 3D Printable Adapter for Your Prescription Glasses
    guarantee there will be a secondary market for accessories and attachments like this for Google Glass in the future. I bet Glasses manufacturers get in on the act as well at some point. I''ve got to admit - I love my Google Glass. little awkward and geeky looking, yes, but for a geek like me that''s part of the appeal. There''s one thing I don''t like about them though, and that''s that I can''t wear them with my glasses, and I hate wearing contacts. There''s no doubt with the simplicity of this hack that we''ll see similar options from Google in the future.
    [Marketing] Customer and Company Value, You Must Define Both
    The ability to affect how a product or service is marketed or created which provides a feeling of importance and contribution. In my presentations I oftentimes reference a quote from Gartner which says the following: “By 2010 more than half of companies that have established an online community will fail to manage it as an agent of change, ultimately eroding customer value.  Rushing into social computing initiatives without clearly defined benefits for both the company and the customer will be the biggest cause of failure.&#. Company. Customer. Peer recognition.
    [Marketing] A Guide to Enterprise Collaboration Costs
    Internal marketing and promotion. This can be a pretty broad bucket but includes everything that would fall under marketing and promotion, for example lets say you wanted to print out a thousand t-shirts to give your employees or in the case of Yum! However, I can at least try to help further the discussion that your team should be having by taking a look at some of the items and variables that you should consider.  It’s easy to get carried away and right a massive article on this but I wanted to try to keep things as simple as possible. Technology costs. Integration costs.
    [Marketing] Master List of Social Gaming and Game Mechanics Platforms.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Why You Should NOT Integrate Game Mechanics Into Your Service Dare Magazine Story on Whether Social Media Marketing Can Directly Impact Revenues » Master List of Social Gaming and Game Mechanics Platforms Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! What do you think? Which of these four models will be most successful?
    [Marketing] Hindu Story on Facebook Groups, Data Portability and Privacy.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « The Ultimate List of Social Media Surveys, Research Reports and Scoring Methodologies Upcoming Workshop: Marcus Evans Social Media Marketing Conference 2010 » Hindu Story on Facebook Groups, Data Portability and Privacy Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Internet traffic is growing by 40 per cent a year.
    [Marketing] Latest Radio shows
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? social context determines how contact is perceived Recent Comments Anonymous on Accountability in social media Tony Karrer on Accountability in social media Anonymous on Why social media etiquette is important for business Anonymous on Why social media etiquette is important for business Info on What makes you stand out?
    [Marketing] Social Media Coach video: Know Your Audience
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? No one size fit all strategy works with social media because different sites cater to different needs and different target clients. Watch the video and tell me if you agree or disagree. Imagine Your Reality. All Rights Reserved. This site is powered by WordPress and uses the theme called Basic Simplicity by Michael Janzen
    [Marketing] How social media can build community
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? What do you think? Imagine Your Reality. All Rights Reserved. This site is powered by WordPress and uses the theme called Basic Simplicity by Michael Janzen
    [Marketing] The importance of learning social media sites effectively
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? disagree, mainly because if you divide your focus its hard to effectively learn social media or develop a strategy for each site. By learning each site one at a time, you can develop a strategy for how you will use a given site, implement it, and then move onto the next site without being overwhelmed. What do you think?
    [Marketing] Why you need more than social media to connect
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? While I use social media to initiate connections, to establish relationships I use more traditional media and I suspect that this will continue to be the case for many people. Imagine Your Reality. All Rights Reserved. This site is powered by WordPress and uses the theme called Basic Simplicity by Michael Janzen
  • ARI HERZOG  |  THURSDAY, JUNE 24, 2010
    [Marketing] Being First is Not Always Best
    Watching this TV commercial for Sprint ‘s fourth generation HTC EVO smartphone, you may think the assembly, production, and marketing is awesome. Honda beat Sprint to the Dominos-like marketing with this 2003 bit about the Accord — and it’s clear I’m not the only person musing how Sprint lacks inspiration. Don’t create a commercial or other marketing material for your product that is a blatant rip-off of marketing for other well-known brands. -- Thank you for reading Being First is Not Always Best at AriWriter. Not me. No related posts.
  • FEVER BEE  |  SUNDAY, JULY 31, 2011
    [Marketing] Sacrificing Members
    The 13th Law of Marketing , is the law of sacrifice. You have to give something up to get something better. Communities need to embrace this law. They need to sacrifice the majority of potential members and focus on a narrowly defined audience with a unique and strong common interest.    It's tempting to target all your customers (or everyone else in your ecosystem). But this wont work, the interest wont be as strong. Try to create a global community for parents and you'll fail. Branded Online Communities
    [Marketing] Growing The Social Mindset: Social Evangelism At Work « Wisdom London
    Well, we all know that social is a good thing – burgeoning technologies that enable us to act and communicate smarter, be more social, market better and yet in certain quarters there’s confusion, concern, awe and bewilderment. Because from a certain angle it looks like there are suddenly millions of marketers devoted to this movement called social media. It’s as if in social media, marketers have a new religion. Wisdom London Creative Communications is our world… « Experiments in Social Media Number 3, Part 1: Rationing Twitter Oh Boy! Sound familiar? I
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