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    [Marketing] Top 5 Mistakes to Avoid When Creating Viral Infographics
    Justin attended Binghamton University where he earned his undergraduate degree and his MBA in entrepreneurship and marketing. Before starting Infographic World, he was the Social Media Marketing Manager for Hachette Filipacchi Media, which was the publisher for Elle, Car and Driver, and Woman’s Day, among others. 'By Justin Beegel, CEO and Founder of Infographic World and Author of “Infographics for Dummies” Set to Launch in May. According to Google, searches for infographics have increased 800% in the last two years. Top Five Mistakes to Avoid: 1. Great, right!?
    [Marketing] FreshMinds merger creates dynamic new consultancy
    Driven by a commitment to helping our clients succeed in a fast-moving, digital world, we’re working with them, using an agile approach and the growth-hacking techniques of Silicon Valley , to enable them to uncover new markets, rapidly iterate and develop product propositions and devise effective marketing communications strategies that drive growth. 'I’m delighted to announce that our award-winning research consultancy FreshMinds Research and our social business consultancy FreshNetworks have joined forces. And it’s this belief that lies at the heart of our new consultancy.
    [Marketing] How to Socialize Media Relations
    Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Johnson How to Socialize Media Relations July 21, 2010 Fast Company reports that “if you are still sending out press releases over the wire headed ‘press release’ or ‘for immediate release,’ you are just setting yourself up for rejection according to a panel of journalists at [the] Social Media Summit in San Francisco.&# Because journalists are encouraged to build their brand on the big social sites, the days of pitching to the assignment editor are over. Find out who the writers are.
    [Marketing] You Are Your Own Brand: 3 Tips to Keep You in Their Minds
    'Branding affects everything in the marketing sphere and is what consumers will associate with your business. While branding is often associated with an enterprise or corporate entity, there is also personal branding in which individuals create a trademark identity or signature design that their followers can come to know them for. When you establish a strong personal brand, you can overlap or intertwine that brand with that of your company’s. You Are Your Own Brand: 3 Tips to Keep You in Their Minds. Define Your Niche. Your niche should be well-defined. Dare to Be Different.
    [Marketing] Does Having an APR Designation Really Matter to Clients?
    My subsequent marketing of the designation mattered a lot within my PRSA chapter (where at the time there were few active members with the designation) and the national organization. recently completed my doctorate, and have seen that those initials make a difference in my personal marketing efforts. In an article posted a few weeks ago discussing the value of earning an APR certificate for PR pros , the author makes a compelling case for achieving the APR designation. But my perspective on the process, and what the designation means, is slightly different. About the Author.
    [Marketing] Disagreement vs. Disagreeable
    came across (let's call them) a “new marketing agency&# that claimed to be the world's leading agency of its type despite having only been founded this year and, at least not outwardly, being very active even within the niche they claim to dominate. Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Disagreement vs. Disagreeable July 21, 2010 | by Amber Naslund View Comments I’m a big fan of disagreement. They make us all better in the long run, right? Thanks! Bingo.
  • PROBLOGGER  |  MONDAY, JUNE 25, 2012
    [Marketing] Five Blog Business Models That’ll Make You Money
    Affiliate marketing, with Anshul Dayal of Nichesense. One of the great things about the blogosphere is innovation, and the fact that there is an almost unlimited number of ways you can make money blogging. One glance around the web shows such variety in terms of the way bloggers approach their audiences and provide them with value. Image courtesy of stock.xchng user danzo08 The thing is, all that choice can be overwhelming. Those looking to being monetizing their blogs can be put off by the profusion of choices. The five blog business models. Originally at: Blog Tips at ProBlogger.
    [Marketing] Use These 5 Design Elements to Create the Optimum Blog User Experience
    SEOMoz is one of the most prominent organizations in the SEO and inbound marketing community. Mark Acsay III is an online marketing consultant , the owner of Webby Thoughts blog that talks about inbound marketing topics. This post is by Mark Acsay III of Webby Thoughts. One of the main unacknowledged problems with today’s websites is that many just follow the favorite design of the month. When Flash was born, we got bombarded by Flash-based sites that took forever to load. When sliding banners came along, almost everybody wanted to have one too. Where should I begin? Shape.
    [Marketing] The 5 Keys to Blog Usability
    That’s what a lot of pundits are saying these days, from usability experts to SEO gurus and content marketing pros. Here are some categories I would use: Advanced SEO Techniques, Web Analytics, Digital Marketing, and Entrepreneurs. Neil Patel is an  online marketing consultant  and the co-founder of  KISSmetrics. He This guest post is by Neil Patel of  Quick Sprout. The user is king. Actually, it’s always been true, and it’s why the mantra “content is king” has always been so important. Content is exactly what users wanted. Naturally, you should give them what they want.
  • MINDJUMPERS  |  FRIDAY, MAY 18, 2012
    [Marketing] Today Is Facebook IPO Day – Does The Company Have The X-Factor?
    One of the interesting projects in predicting the stock price at market closing is created by Chris Sacca and James Proud. Companies and brands around the world are looking at Facebook and social media as a marketing investment. Tweet It’s probably the most anticipated and discussed IPO in the past decade. The small social network has in just 5 years grown to become a 900 million user site and is today expected to set the record for an IPO. All things considered, this Friday night entertainment is not that far from the ordinary talent show in comparison. 54) on $135.7
    [Marketing] Choosing a blogging service: Blogger, Tumblr or Wordpress
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved In this blog post I will quickly go through some of the most popular blogging services. will go through to most widely used blogging services.
    [Marketing] Pining Your Hopes On Social Media
    It’s not enough in today’s culturally and socially aware market to provide customers in the QSR industry with a superior product; they want more. This is the second post in a series of posts dedicated to the Quick Service Industry (QSR). I previously wrote about  5 excellent reasons to get on board with franchising in 2012. Today, Today, I’m discussing pinning your hopes on social media. Enjoy! . Consumers in today’s day and age want deals, coupons, and they want the best possible product for the least amount of money they can possibly spend.
  • JUGNOO  |  TUESDAY, MAY 7, 2013
    [Marketing] Social Media Dashboard has a Fresh New Approach
    Social media marketing is the future of business, and with the ever-growing conversations on the social web, it’s hard to manage the conversations that matter the most.” 'Jugnoo is a social media dashboard that has published a new trailer video:   Manage Your Social Media Presence • Jugnoo. “Social Media is big, powerful, and full of insight. ” What can social media presence do for enterprise? Social Media Dashboard has a Fresh New Approach originally appeared on Jugnoo Blog - Social Media is a Business: Social Media Presence Management under a Creative Commons license.
    [Marketing] Promoting an API – Etsy offering basic programming classes…
    Data feeds of all formats are more important than ever for journalists, marketeers, bloggers, etc as much as for developers and programmers, as more and more large data sets are becoming available to be used to create great content and applications. All supply examples of how data can be used in a marketing, advertising or promotional context. A lot of people have spent time talking about the value you can get by providing an API (Application Programming Interface) for other people to use and build with. Pipework by Matius Kalisky on Flickr (CC Licence).
    [Marketing] Fetching Friday – Resources Mashup & Blog World Preview
    In this post, the author talks about how to find a topic that’s profitable and targeting niches where you can offer a catalog of affiliate marketing products. 17 Twitter Marketing Tips From the Pros – How to improve your Twitter marketing: follow these hot Twitter tips from the pros to get the most our of your Twitter networking. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on The Resources Mashup. Blogging / Writing. Business / Career. Stuck?
    [Marketing] Pro PR Tips: 100 Tips from Rafe Needleman Published in a Book
    Tip #21: Guest List People I want to hear a pitch from, in descending order: CEO, CTO, VP Product Development, Janitor, Brand Marketing Manager. Tip #73: Decoder ring You say: “Google’s entry into this space validates our market.” The Most Overused Buzzwords and Marketing Speak in Press Releases Fortune 100 Need to Get More Creative with Twitter Smart Move from Condé Nast: GQ and DETAILS Should Have Their Own Websites Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? Except when they are good).
    [Marketing] Fetching Friday – Resources Mashup & Blog World Meetups Tweetups and Parties
    Marketing experiments emerge – 9 creative ways to use Facebook Places. Making Money Online / Online Marketing. Will EverCookie kill affiliate marketing ? Breakfast meetups (tentatively for Thursday and Saturday morning, and possibly for Friday) for Third Tribe members only – join now if you want to meet up with some great marketing minded people (and not to mention get access to some 20+ educational seminars and a supportive community forum). Also, don’t miss this article on how easy it is for you to get into video marketing. Facebook.
    [Marketing] Social Media is the Servant of Strategy, Not the Master
    More from Convince and Convert The Key to Social Media Success is Just 2 Letters The Conflicting Faces of Social Media Are You Slow Enough to Succeed in Social Media Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) Tagged as: Mike Cassidy , social media for non-profits , social media operations , social media ROI , social media strategy , social media success metrics Did you enjoy this blog post? Why ignore it? Thanks, Mike!
    [Marketing] Google Went “Code Red” to Save Google Buzz
    pamorama marketing, life, social media Home About Bookshelf Links Contact Google Went “Code Red&# to Save Google Buzz by Pam Dyer on February 18, 2010 Share Here’s the story of how panicking just enough may have saved Google’s answer to Facebook and Twitter. Last week, Google launched an add-on to Gmail called Google Buzz. Almost immediately, the world howled with complaints that the product exposed users’ privacy by publishing lists of followers made up of the people a user e-mailed and chatted with most. It wasn’t easy. Average Age of a Facebook User?
    [Marketing] 4 Ways I Compose Posts to Drive Millions of Pageviews to Blogs Through Digg
    Neal Rodriguez is a social media marketing operator ready to jog in blizzards this winter to get ripped for the summer in New York City. A Guest Post by Neal Rodriguez. With the release of the new Digg on August 25th, anybody with the ability to understand how a story, which is promoted to the popular section, is composed, has an edge in attaining viral exposure ranging from tens of thousands to millions of pageviews. Digg’s users constitute a large proportion of bloggers. Digg also has millions of users; many of whom visit websites that reach the popular section at a rapid rate.
    [Marketing] Hiring for Social Media: Talkers and Listeners
    She says “A talker will engage your audience and spread new initiatives, and bring your brand your market…The listener will protect your leading edge and inform you of your opportunities because they see it before anyone else.&# I’m still trying to process my experiences from  BlogWorld …between it being a blast, a ton of awesome information and people…oh, and Vegas…I’m still reeling, even a week later. met a few, but most of them I managed to miss, sadly. What do you think? Do tell!
  • TWIST IMAGE  |  SUNDAY, JUNE 16, 2013
    [Marketing] Does Retail Understand The Untethered Consumer?
    digital marketing. marketing podcast. 'Episode #362 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another. and the brands that serve us. For over a decade, Gary has been a leader in the mobile industry. He is CEO of Impact Mobile (offices in New York, Los Angeles, Toronto, etc.), The game has changed. The game is changing. Enjoy the conversation.
    [Marketing] Are You Passionate About Social Media, Or Obsessed?
    her family-owned full-service marketing firm. Guest post by  Marjorie Clayman , resident blogger at She works at Clayman Advertising, Inc., Passion or Obsession? No, I’m not talking Calvin Klein scents. Actually, I’m putting forth a question to you. Are you passionate about social media or are you obsessed with social media? “Passion” has become one of those buzzwords in the online world. Your blog must wring the passion out of your heart and then out of the hearts of your readers. Your tweets must be borne out of passion. Wherein lies the confusion?
    [Marketing] Why the Stakes Are Higher for Personal Bloggers
    They are intensely interested in every marketing tool that expands their blog’s reach. Every business, content marketing, blogging strategy applies to you to – perhaps more than you realize at the moment. 'Every once in a while someone reminds me that my business blogging advice doesn’t apply to personal bloggers. Their comments usually end up saying that personal bloggers don’t care about money, growing an audience, tracking metrics, or strategy.  The liberated personal blogger is guided by one simple motive – “whimsy” Bologna. Like I said.  Bologna.
    [Marketing] Fetching Friday – Resources Mashup & Key Takeaways from #SMAZ
    links to boost your Facebook marketing leverage – Facebook marketing basics for green businesses – six main things to think about when planning your Facebook strategy. Mailing Lists / Making Money Online / Online Marketing. 60 proven ways to increase your online marketing influence – great advice to strengthen your reputation. What the Gmail priority inbox means to marketers – how to get above the fold. How Behavior and Personality Types Impact Marketing by Matthew O’Brien. The Resources Mashup. Blogging / Writing. Twitter.
    [Marketing] Blog Banner Blues
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Social Media Video Behind the Scenes | Main | Real-Time Social Media Search Analytics » July 15, 2010 Blog Banner Blues If you are familiar with my two-year old banner, you can see that I'm livin' large these days!  Small Business Marketing What I am up to here is changing my banner title from."Strategic "Strategic Social Media Marketing." "Strategic Social Media Marketing."   That's it. 
    [Marketing] According to Gartner Social CRM is Going to be Big
    The analyst has predicted that 80% of all market growth in 2010 will come in this field, as organisations struggle to find a clear business case for leveraging social media as a tool for internal communication and collaboration.&# Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER According to Gartner Social, CRM is Going to be Big View Comments February 24th, 2010 I read an interesting article on information age a few days ago which references some new Gartner predictions around Social CRM.  janiceclark Stellar article. Fantastic info!
    [Marketing] 2012 Trend Spotting: Grieving Blackberry
    Most analysts and even parent company Research In Motion’s SEC filings see Blackberry dropping out of the top tier of smartphones, surrendering the market to the Apple iPhone and the many Google Android operating system-based phones. Image by CNN By all accounts, 2012 will be the year that Blackberry’s decline dramatically increases. Because Blackberry has [.]. Geekery android Apple Blackberry Ericsson google iPhone Nokia Research in Motion Samsung smartphone
  • PROBLOGGER  |  TUESDAY, MAY 29, 2012
    [Marketing] Conversion Optimization: Our New Series
    Running A/B tests, then tweaking and refining your marketing. Of all the topics that bloggers ask me about, conversion optimization is among those at the top of the list. All of us have conversion goals of some sort. It doesn’t matter whether you’re aiming to make money blogging, or you’re in it purely for pleasure, you’ll probably want to grow a subscriber list at the very least! Some of the blogger’s most common conversion goals include: grow signups to an email subscription list. attract Facebook fans and Twitter followers. Revamping your communications.
    [Marketing] Hi Newspapers – can I join the party?
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? get’s safer, But then it struck me.
    [Marketing] Web 3.0 infograph
    Is it because of a lack of marketing? No matter how great a social network might be, bells, whistles and what not- It doesn’t happen without people. It lives and dies by what the users do with it. How many great start-ups and applications die on the vine because no one knew about them? technology
    [Marketing] Implementing Enterprise 2.0 at Penn State University Part Four: Pilot Project or All In?
    Penn State had a relatively short time frame to make everything happen, in fact they only really had around a 7 week marketing strategy. This is part four in a multi-part series on how Pennsylvania State University is implementing Enterprise 2.0. Part one covered the  business drivers of Enterprise 2.0 for Penn State University , part two looked at  change management issues around culture for Penn State University as well as where the push for E2.0 efforts. Similar case studies in this E2.0 series have been done in a similar fashion on  Oce ,  Vistaprint , and  Intuit. Key Takeaways.
    [Marketing] In The Analytics Zone in Social Media Monitoring
    good question to ask is how long any report should take (I deal with this in my book) but another is who the recipient is for (marketing, PR/COMMs or research) as the appearance and length will differ for each. On my way back to New York, high above the Atlantic, I’m thinking back to insights I found in Brighton, Norway and Davos over the last two weeks that I was traveling back and forth across Europe. I’ll leave details about names and brands out for now, focusing on insights exclusively. analyst showed me her social media monitoring deck for a large brand.
    [Marketing] PR 3.0 - Regaining Credibility
    link] Twitter: vanceOpel alltop Social Media Today Categories Branding Creative Agencies Government Leadership Marketing Measurement Media Non Profit PR Social Media Twitter Subscribe in a reader Add me to your TypePad People list « Youre Wasting Your Money | Main | How Do We Measure Trust and Authenticity?   Why not hire bloggers, social media consultants, digital marketers and the like?   Why not hire bloggers, social media consultants, digital marketers and the like? Elastic Thought About My Other Accounts Facebook: 690281596 Other.: link] Other.:
    [Marketing] The Rift In Troika at Google: An Ex-Googler’s Journal
    Furthermore, with marketers shifting their focus to Social, than search we will see the core revenue channel thinning. •    Social: The burning, bitter pain point for Google which in a matter of months changed the dynamics of the digital space is still a losing battle for Google. Arun is a digital marketing professional who previously worked with Google in India before seeing snow for the first time as a current MBA student at HULT International Business School in Cambridge. Lets read that bombshell of a post again by the departing CEO of Google, Eric Schmidt. So managed chaos?
    [Marketing] Embrace The Design Thinking Mentality
    Those building their business in the Marketing industry should pay even closer attention to how design thinking can help build their business models. marketing industry. How do you truly push ideas to the right space? How do you truly re-invent the industry you serve? It's easy to get analytical. It's easy to look at the raw data. It's also (somewhat) easy to look at how things have been, and think about how to push that thinking just a little bit further. The big, massive and hairy ideas usually don't come from that kind of mental framework. and with their hands. Living it.
    [Marketing] How to Make Money from Your Social Media Influence
    You have even tried just about every internet marketing “fad” that seem to pop up over and over again. You spend a lot of time online. If you are like me, you have tried a lot of various methods to make money online. You spend time creating a website or creating some sort of ebook (which ends up being a downloadable PDF file), and you do something magical to get all sorts of visitors (thousands of visitors, of course) who want to download it, try out the unique “method” of making money online. So, what gives? Well, it may not be because you’re not putting in the effort. Social Media
    [Marketing] Build Blog Products That Sell 3: Develop Your Product
    If you’ve been following the series so far, (LINKS), then you’ve learned how to conceive of a product and conduct market research into its viability , at least in theory. Test marketing. You test market your product, just like a major conglomerate’s sugar-free soda or exotically flavored toothpaste. And among the few who think that they’re beyond that, most of those handicap themselves by selecting test marketers who’ll give them the answers they want to hear. Assess your potential test marketers honestly. Why do you want 12 test marketers? Far from it.
    [Marketing] Two of my favourite things – Jigoshop and Genesis together…
    I’m never against using those sites to promote or sell, but it’s the different between having a market stall on someone’s pitch, or owning your own store outright. I’m a big fan of WordPress eCommerce solution Jigoshop , having worked with the team for a while to get the word out that there’s a free open-source eCommerce plugin which is easy to use, quick to set-up, and isn’t limited to requiring a qualified developer to get it running – even I’ve managed it on a test site in about 10 minutes.
    [Marketing] How Can You Actually Make Something Happen Online?
    Introducing “Mastering The Digital Channel” In my latest course, Mastering the Digital Channel , I’ve put together eight weeks of how-to information for professionals in anywhere from a solo business to a more progressive larger business that can be implemented to work on developing a much better online presence (everything from your website, to your prospects’ mobile experience, to your social channels, to your email marketing efforts). Not just how to promote, but how marketing, sales, and service must be addressed via the digital channel. weeks. Price.
    [Marketing] How to Blog with Power
    The Power of Sync: For a blog that leverages the power of teamwork or syncing, let’s reference a fairly new blog called MENG Blend , a cooperative blog launched by marketing expert Lisa Petrilli. Marjorie Clayman is director of Client Development at Clayman Advertising ( ), a full-service marketing communications firm located in Akron, Ohio. A few weeks ago, I received this spectacular Guest Post from Marjorie Clayman @rlmadman. It does a MASTERFUL job explaining how to use Power – the 7th Fascination Trigger to boost your blogging success.  Is it: Fame?
    [Marketing] Monday’s 5 Social Media Must-Reads
    Social Media Marketing: Facebook + Twitter Aren’t Enough. By Rand Fishkin The growth of these twin networks has brought new discipline to the practice of traffic generation, branding and customer engagement on the web: social media marketing. By Kevin Troy Darling As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Below are 5 social media must-reads from last week that we wouldn’t want you to miss. What Happens After the Facebook Like? 20 Tips To Engage Your Audience After the Like.
    [Marketing] 10 Questions You Need to Ask Before Hiring a Social Media Consulting Firm
    Social media has defined the marketing fronts of most companies with many of them registering phenomenal success. Competent consultants need to demonstrate a thorough understanding of your marketing niche. The reason behind this is that different markets have different approaches as far as social media is concerned. 'According to Social Media Today, the rate of social media usage rose by 18% in 2013. This brings to nearly 25% the number of subscribers using social media today. This includes personal and business accounts. Which clients do you serve? Social Media
    [Marketing] How to Drive Traffic to Your Website Using Facebook
    This aspect of social media marketing can be just as important to any business as the SEO efforts are.  You can certainly use your social media marketing techniques for strictly SEO purposes but you are missing out on a great deal of traffic to your website.  'While company owners may know that they need to use social media to promote their SEO efforts they may not understand that that this can also drive traffic to their website.  After all, if you are not getting traffic to your website then you are not making any money no matter how high your ranking is.  Facebook
    [Marketing] Fetching Friday – Resources Mashup & The Future
    Reasons Why You Can’t Make Your Email Marketing Work – Would you like to know how to build a great email newsletter list without making the common mistakes that can ruin your reputation and cost you money? Internet Marketing Trends for SMBs to Watch in 2012 – While you’re putting the finishing touches on your action plan for 2012, let’s dig into some of the hot Internet trends for SMBs to watch over the next 12 months. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week.
    [Marketing] The Entrepreneur’s Guide to Keeping Customers Purchasing In-Store And Online
    You need to play to those strengths, and use them effectively to market to your customers. 'Written by Chris Allen of BePoz. If you operate a retail outlet, you may have both a storefront and an online presence. The question is, how do you keep customers engaged and buying in both locations? Your physical store and your online store have separate strengths. What are customers looking for online? What are they looking for when they visit your store in person? Give them what they want and they will come back for more. When they shop online, people are generally in a hurry.
    [Marketing] The Art of a Great Social Media Presence
    That is why focus is absolutely key to your social marketing strategy. 'How on earth do you keep up to speed with everything on the web? You can''t! You can''t be present can be present in each moment on the web. Tweet this ). Even in everyday life away from the Internet, we cannot visit each potential customers house or join every conversation.but when a customer rings or you meet someone at a networking meeting then you can and will devote your full attention. The web is the same. Being present in every moment is more important than having presence on every site.
    [Marketing] How I Fast-tracked My Blog to 10k Subscribers and $15k Revenue in a Month
    This guest post is by Alex Becker of  Source Wave Marketing. You don’t need to create a mega-product, nor I am not telling you to put crummy material out on the market. did this by providing free weekly webinars, sharing my most potent internet marketing secrets for free and taking every chance I get to make personal connections with my readers. By always having his readers’ best interests in mind, Pat has become not only a very rich man, but an internet marketing icon. participating on forums. Creating a solid reputation on a forum takes time. Step 1.
    [Marketing] Search Engine Optimization: Search Engine Ranking Problem Solved for a Reader
    Here is his question: Message Body: I love your blog… you have a lot of useful internet marketing content. Perhaps in response to one of my recent blog posts about search engine ranking problems , I got an email today from James who owns a website called 4insure dot net. He asked me if I would take a look at his web site and see if I can figure out why he is having search engine ranking problems. was wondering if you could do a blog post about the situation I’m currently having. My site,, was recently penalized in Google. getting penalized for incoming links.
  • BILL HARTZER  |  FRIDAY, JUNE 29, 2012
    [Marketing] Does the Perfect Blog Post Really Exist?
    Get more marketing tips from Social Triggers. I have written before about the perfect blog post. Does a perfect blog post really exist? Well, that really depends on how you define the phrase, “the perfect blog post” When it comes to a perfect blog post, I personally define it as being a blog post that meets its objectives. What are the goal(s) for the blog post? Why are you writing it, and what net effect do you want to get from it? Every blog post should have a call to action. you really need to focus on the ultimate goal of your blog post. Like this? blogging blogs
    [Marketing] The Secret Fairytale Magic to Irresistible Blog Posts
    If your audience grows to see you as their own fairy godmother of marketing, crafts, or blogging, they’ll want to keep coming back for more. She provides free copywriting and content marketing advice on her website This guest post is by Amy of From Jack and the Beanstalk , to Little Red Riding Hood , to Cinderella , fairytales have been enchanting audiences for thousands of years. They are constantly being retold, modified and even made into blockbuster movies. Create desire. Every fairy story starts with some desire. Overcome challenges.
    [Marketing] A Little Known Way of Finding Your Passion
    The blogs and podcasts that make me want to shout, the media that annoys me, the social marketing that grates so deeply that it inspires writing a blog 'There are some podcasts that annoy me; they are some blogs that really grate on me. . Indeed I would go as far as saying they make me want to scream because I don''t agree with them. So why don''t I unsubscribe, why don''t I remove them from my daily or weekly schedule? Because it is that content that makes ME . Learn what I DO believe in. It is in this annoyance that I find my true passion ( Tweet this ). Tweet this ).
    [Marketing] @DorieClark – New Book: Reinventing You – Does Your Professional Persona Need a Reboot?
    In other words, if you want to be a marketing consultant, you have to behave like one in order for people to accept you as one. 'It goes without saying that our professional identities matter. We project these identities to the outside world at least 40 hours each week—and sometimes many more, depending on our jobs and ambitions. Many of us have carefully cultivated these identities from the get-go, working to ensure that the way others see us is exactly how we hope to be seen. Others have built up their identities on the fly, applying valuable lessons as they go. Best foot forward.
    [Marketing] Social Media and PR: Are Journalists Quicker to Adapt? | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 08 2010 Social Media and PR: Are Journalists Quicker to Adapt? Great input, I guess what really matters is that PR pros won’t stop trying to be “more&# part of search marketing for its the trend. Do you like this post? Have something to add?
    [Marketing] A Social Media Status Quo – Brazil
    Mindjumpers Network is a global platform of local country Community Managers, enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. As the largest market outside the US, Brazil is indeed a force to reckon with when it comes to seizing social media opportunities. 'The following post is part of the Mindjumpers Network series. Here’s a sum up of our report from Mindjumpers’ local community manager Debora Corrano. Introducing Brazil.
  • DIGIGEN  |  MONDAY, MARCH 1, 2010
    [Marketing] How to Maximise Google's Use of Facebook Fanpage Updates
    Google’s real-time is set to therefore become the next barometer of search success for most brands. For a while now, I have been talking about the use of Social Media Optimisation (SMO), and now this becomes particularly relevant given most companies starting point on social media is Facebook. So what does the change mean? Google had already started to go real-time with the use of Twitter, Jaiku etc feeds, but Facebook makes it very mainstream. It therefore makes it utterly prevalent for brands to not create pages which will end up being digital debris. great way of thinking.
  • DIGIGEN  |  MONDAY, MARCH 1, 2010
    [Marketing] How to Maximise Google's Use of Facebook Fanpage Updates
    Google’s real-time is set to therefore become the next barometer of search success for most brands. For a while now, I have been talking about the use of Social Media Optimisation (SMO), and now this becomes particularly relevant given most companies starting point on social media is Facebook. So what does the change mean? Google had already started to go real-time with the use of Twitter, Jaiku etc feeds, but Facebook makes it very mainstream. It therefore makes it utterly prevalent for brands to not create pages which will end up being digital debris. great way of thinking.
  • DIGIGEN  |  MONDAY, MAY 10, 2010
    [Marketing] Virtusphere: 3D Experience
    Its a fascinating technology and could be really interesting for both gaming and AR experience. What caught my eye on their website was that the technology could be deployed across any 3D technology available. Although they have only referenced Shine, Quake4 etc, there could be some exciting uses for city exploration. Potentially interesting uses could be combined with an AR technology like Layar ( Link Here ), so you can scroll through recommended walking routes and then see the restaurants, cafes etc. There are some very cool products (i.e. This is the answer. Powered by WordPress and Hybri
    [Marketing] Friday Vendor Roundup: 15Five, Clarizen, & Bitrix24
    I think the sweet spot for Bitrix is either smaller or mid-size businesses but for that particular market it has a great offering with a very reasonable price point. 'Every Friday I’m going to attempt to summarize any relevant news in the future of work/collaboration space. ll provide the name of the vendor, a short summary of what the announcement or piece of news is with a link to the original, and finally a short POV. can’t cover every single thing that comes out but I will do my best to provide as much relevant content as I can. 15Five launches version 2.0. Link to announcement.
    [Marketing] Common Sense To Developing Communities
      So, for sure, add your branding, a custom layout, ask lots of questions before people join, include game mechanics, and anything else that fits in with your marketing plans. Just GenerationBenz spent a fortune developing this rubbish. It gets very few discussions from very few members. It’s a huge failure…but it looks lovely.    This is a thriving community for the GolfGTI. It doubt it cost much. Which has 1.2m posts from 26,105 members. Probably the sort of size and activity you're looking for. Now, it would seem common sense to follow the GolfGTI example. 1.2m
    [Marketing] This Week In Location: 28 Location-based articles you may have missed to stay current in the location space
    23 location-based terms every marketing agency and business should know. Another week of location-based news from the past seven days. It may not have been as exciting as last week but with rumors of @Google buying @Gowalla and both Gowalla and @FourSquare updating their profile pages there still was a lot of location-based post and announcements published. For instance TriOut founder @lawpower showed a screenshot of the next version of the @TriOut iPhone app and we also saw two location-based infogrpahics published. Another location-based app/platform announced called @Shopkick.
    [Marketing] 7 Unique Ways to Find Content Ideas for the Most Boring Topics
    'This is a guest contribution from Ellis McGrath, digital marketing strategist at VITEB. Ellis is a digital marketing strategist at VITEB. He is passionate about online marketing & web usability. blank sheet of paper (oops writers don’t use it a lot anymore) well in that case a blank computer screen is the most frightening thing a writer could ever possibly encounter. Sitting in front of a computer screen, rolling up sleeves, and ready to write. But nothing happens other than going in circles. 1 Knock the Door of Social Media. What next? Twitter Search. YouTube.
    [Marketing] The No Fly Zone (Except Exodus)
    They don’t pay the bills, and they certainly aren’t related to my marketing consultancy. 'We are in the midst of that rare holiday season when Christmas and New Years both land on a Wednesday. People are enjoying vacations throughout the two weeks, forcing many non-retail businesses into a no fly zone. Little can be done until the new year begins and folks return to work. Like most entrepreneurs, my business will be coasting through these weeks with one exception. I’ll be giving Exodus away for free on the Kindle from December 24 through the 28th. Novel
    [Marketing] Adios, Flood House!
    After that we lost $250 a month on rent (market value was not in line with the mortgage payment). 'Those of you who have known me through the years are probably familiar with the floods my house sustained in 2006 and 2011. Well, after eight years of ownership, I am closing the sale of this house today. Since the last flood, Fairfax County approved the building of a levee. The levee hasn’t been built yet, but in another five to seven years, it should make a great difference. We will finally have our day in court. am so happy to be rid of this burden. Geoff Livingston on Google
    [Marketing] Building Brand Value Through Social Media
    world where the voices of your customers (and stakeholders) can block traditional marketing messages, takes new skills: understanding the culture of the "conversation" and how to join in while maintaining brand's equity and your individual authenticity. Recently I had the pleasure to speak at New Media Atlanta about Building Brand Value Through Social Media. Managing a brand in this new social media world is definitely a challenge for any brand steward. asked the attendees to fill in the blank: Managing A Brand In The Social Media World Is Like __. Their responses were. awesome! Enjoy!
    [Marketing] Get your blog listed on blog directories
    You can find it in the Marketing section. My blog is now on Alltop. You can also find it on social media today and a number of other blog directories. Each time I learn about a new blog directory or resource site, I get my blog listed on it as soon as possible, in order to build up backlinks to the blogs, and also to expose it to a wider audience. If you post on a regular basis and you think of your blog as a professional platform, it’s worth your time to get it listed on different blog directories. And also make sure you post your latest entries to your social networking site.
    [Marketing] Social media and online company culture
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Consequently social media policies that are developed for companies need to consider the culture that the policies are being developed for. For example, in a recent meeting with a community college, it was suggested that instead of having social media policies, it was better to develop social media guidelines. Semantics?
    [Marketing] Is being social on social media overrated?
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Is being social on social media overrated? I’ve only gotten one negative critique, where the person accused me of overthinking the writing of introductions. Imagine Your Reality.
    [Marketing] Social vs content
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Both perspectives have their merits, as I’ll explore below. Social media is about posting content For some people social media is about posting content, which means posting information. Sometimes a link to a website or blog is included and sometimes it’s just a simple tip that is included. Imagine Your Reality.
    [Marketing] Social media activism
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? As Jeremiah explains, activist groups such as Greenpeace have been using technology for a long time to aid in their activist work, and social media is no exception. In fact, I would suggest that businesses should study such activist groups and learn what they are doing right. What do you think? Imagine Your Reality.
    [Marketing] Geo-location and privacy
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? In the post, the writer mentioned that someone had been stalked and the stalker had used FourSquare to do it and make a point to the person being stalked. But, in fact, it’s not an urban myth and i t is a privacy issue. Maybe they’ll give me a virtual award, but that’s cold comfort. So what do you think?
    [Marketing] Why automation doesn't work with social media
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? don’t want an automated message that someone has crafted in an attempt to get me to buy, because s/he thinks s/he knows what I want. What I want is engagement, and this is why I don’t think automation and social media mix well. Even now there people who still push this approach to social media. Imagine Your Reality.
    [Marketing] #1: Fascination Power Blogging With Lust
    My recent post Corbett Barr on His New Course Affiliate Marketing For Beginners Reply Mark August 10, 2010 at 10:51 pm I loved your original post about the 7 Fascinating Ways to Spice up a Boring Blog! Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social #1: Fascination Power Blogging With Lust by Stanford on August 10, 2010 Spread it! Share Email This We’re going to get naughty today. So… Dim your monitor. Shut your office door and get prepared to indulge yourself. See that gal in the photo above?  Do you want more? This is lust. 
    [Marketing] Get Off the Highway
    It’s back to the Origin of Brands theory and owning a special part of an idea market that resonates with your community. Image by Silvar. “…the information superhighway… will link everyone at home or office to everything else—movies and television shows, shopping services, electronic mail and huge collections of data.&# New York Times, 1993. Yes, communities and conversations are missing, but it was a pretty dead-on prediction. Millions of people have developed an “information highway system&# that is quite amazing. Perhaps the metaphor is unfair.
    [Marketing] The Importance of Company Personas in Social Media
    marketing persona is simply an invented version of your business, consumers and products that work as a marketing tool for your overall business. For example, Flo from Progressive Insurance and Doug from Ford are both marketing personas but so are the hundreds of buyer personas created during the research phase of almost all campaigns. 'This is a guest post from Alicia Lawrence. . Company personas – a phrase that holds much controversy and confusion definitely has an impact on your purchasing decisions. The Three Types of Personas. Creating Your Personas. How old are they?
    [Marketing] SEO Software Tool Review: Colibri
    The free trial account allows you to check up to 50 keywords daily which works well for helping you find out more information about your online competitors, and monitor your online market. But ultimately, the website is a useful tool for online marketers looking for a much more convenient way to do keyword research across numerous search engine platforms. If you are going to be successful at getting your web pages to rank well in the search engines, it is extremely important to track how well they rank for popular keywords in your niche. Search Engine Optimizatio
    [Marketing] Why Your Corporate Website Needs a Blog
    An additional technique bloggers can teach corporate marketers is to make technology your friend. Besides being simple for marketers to use and update the site with out IT intervention, blog software program has the added benefit of automatically creating an RSS feed from the content material. If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. The Nuts about Southwest blog is the corporate blog of Southwest Airlines. How often will it be updated? Digg this!
    [Marketing] Smartphone Addiction: Good or Bad?
    James Thickett, Ofcom director of market research said, “Smartphones are changing social etiquette, and technology is now driving our values.”. It seems like nowadays people can’t go anywhere without their smartphones.  Whether its checking the weather, e-mail, bank account, or Facebook updates, smartphones have made mobile connectivity so accessible that today’s younger generations seem much more “addicted” to their smartphones. . photo courtesy of: According to Erica Swallow, associate editor of Mashable, the United Kingdom has declared itself a “smartphone-addicted” country.
    [Marketing] Fetching Friday – Resources Mashup & A Day Without Rain
    How article marketing can help your blog – 5 reasons you should consider supplementing your blogging routine with article marketing. The social media marketer’s SEO checklist – what a social media marketer needs to know about SEO to help make social campaigns help with search rankings. This post is part of a weekly series, Fetching Friday, featuring the resources mashup and a day without rain on The Resources Mashup. Blogging / Writing. 11 creativity resources – perfect for bloggers or writers needing a bit of a boost.
    [Marketing] 10 Realizations that Will Crush Your Little Heart In Your First Year of Blogging
    This type of social media marketing needs to be done, and done well. This guest post is by Moon from Experiments in P assive Income. This post comes from someone who has made a ton of mistakes and is on her way to learn from those mistakes. You and I probably have a lot in common … after all, you’re here to learn about blogging and how to do it well and, well, I’m trying to do the same. As a new blogger in a very crowded niche, I’ve found the year tough. Still, it helps to be prepared. Here are ten things that will crush your little heart in your first year of blogging: 1.
    [Marketing] "Can you please delete someone's comment?"
    We're having a lively discussion over at Marketing Prof's Daily Fix about how to handle a sticky problem I found myself in a few months ago. was asked by a website owner to delete a comment someone had made about him and his service offering. It's a loaded issue that asks some tough questions about social media's transparency, the risks of having an online presence and much more! Come on over and add your two cents by clicking here ! Web/Tech
    [Marketing] The best social games on any platform…
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? blog comments powered by Disqus Blog Partners
    [Marketing] Are Half-a-Million Apps Too Much?
    It’s that there are so many now that unless there’s a real marketing machine or big name behind them, they don’t have the ability to gain the exposure necessary to hit the coveted “Featured” or “Top Downloads” lists on the various markets. At some point, enough is enough. There are over a half-million iPhone and iPad apps. Android is closing in. Microsoft is making a push. Granted, many of the apps are the same on the different platforms; it just doesn’t make sense to have OS-exclusive apps. Cross-platform is the way to go.
    [Marketing] PayPal, Oreos and kids embarrassed to read
    Their 100 days of Oreo campaign is brilliant from a content and pop culture standpoint and is a golden example for mixing social and content marketing. Social Marketers don’t walk the walk – nice read from Jason Falls noting, with data, how many marketers stress the importance of social without really practicing what they preach. This was one of those weeks that I am happier that it is behind me. Everything’s fine, but hearing that I’ll be limited in usage of it for the rest of my life blows – but hey could have been worse, given a car did run me over. Five for Friday
  • SPIN SUCKS  |  SUNDAY, MAY 1, 2011
    [Marketing] Inside View Makes Your New Business Meetings Productive
    You can get market cap, the org structure, list of key employees and the social sites they belong to, relevant company news, addresses and phone numbers and more; all from your Salesforce “lead” view. The big SOBCon is happening as I type and, while I was unable to attend this year (forthcoming Spin Sucks Pro launch, cough), I did manage to make it over to the opening night party, hosted by Social Media Club , on Thursday night. tell you this because I quite unexpectedly, and very pleasantly, had the opportunity to meet Cindy King from Social Media Examiner. Check it out.
    [Marketing] Selling Your Domain Name with LeadRefs
    For those who like to do affiliate marketing, buying domains is a familiar subject. Many affiliate marketers buy tons, and tons of these types of domains, and work to get those domains ranked in the search engines. For example, if I am interested in a domain that starts with “internet-marketing”, is there a way to find these types of domains? You never know what set of keywords will be the next big thing, so you buy several domains with several different combinations of keywords. This is the kind of problem that can help solve. Domain Names
    [Marketing] 3 Secrets to Not Getting Discouraged as a Blogger
    Everything else (including marketing and promotion) comes second. Jeff Goins is a writer and marketing consultant. This is a guest post by Jeff Goins of The other night, I was catching up with a writer friend who is taking his first steps towards becoming a professional blogger. He was frustrated and upset, wanting to quit. Listening to him, I realized something: writing is discouraging work. It’s a time-consuming, underpaid, solitary activity. No wonder so many authors turn into drunks and most bloggers don’t receive their due appreciation. Relax.
    [Marketing] Early Days for Mac App Store, Chrome Web Store
    In fact, despite my understanding that these are replacing retail software titles, after years of staring at the Android Market and iTunes App Store, there's something very much like sticker shock when scrolling through the offerings and seeing prices in the tens of dollars, $30+ and beyond. Even the Android Market, once barren, doesn't need to highlight its total app count any more. Practically all my favorite bands were missing. But I believed in the model, and knew that eventually, the contracts would be signed that filled in the gaps. Top Mac Apps. Kid Pix is $50.
    [Marketing] A Reason To Behave Badly At Work This Week
    They don't ask what the market wants, or what would be safe to show the boss.No.they think how could we make this successful, what if we did this.etc and not find reasons or problems that could prevent it from happening. One of my favourite leadership quotes is. Remember, well behaved people seldom make history". It always makes me smile, I wish I could remember who said it! Now before you all get excited  I am not encouraging bad behaviour! but I love the idea that conformity to the norm does not necessarily bring success. They play angels advocate not devils advocate! is crowded!
    [Marketing] How to Scale Real-time Plus Face-time | Gauravonomics Blog For.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Social Networks and Communities Can Be Content-Centric or People-Centric Should Brands Approach Community Engagement Like Governments Approach Public Diplomacy? » How to Scale Real-time Plus Face-time Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again!
    [Marketing] How to Use Social Media for Crisis Management
    Find us on Archives August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 Recent Posts Twitter Launching Official Tweet Buttons This Week [Exclusive] Brand Advertisers Spend 10 Times More on Facebook than They Did Last Year Don’t Hesitate to Use Social Media As a Marketing Tool New Study on the Social Media Habits of Women (18-34) Does Your Company Have a Social Media Identity? If used properly, social networks can also be used to inform your employees on time about any emergency situation. Canadian Health&Care.No High quality pills.
  • SOCIALFISH  |  MONDAY, JUNE 17, 2013
    [Marketing] Advancing Nonprofits’ Missions With Storify and Quora – How MomsRising and charity: water Have Used These Tools for Success
    Some tools, like Facebook and Twitter, are are a given – but in the case of new social media platforms that continue to emerge and evolve, which tools should community managers and marketing staff focus on? 'With so many social media tools capturing the attention of nonprofit organizations, how should nonprofits decide which tools are the best investment of their time and personnel? We took a look at two organizations using two of these lesser known platforms to (successfully) advance their missions: Storify and Quora. Here’s how. And with that, comes reputability.
    [Marketing] We're All Recovering Somethings
    Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives We’re All Recovering Somethings July 16, 2010 | by Amber Naslund View Comments I have a confession to make. was a social media novice once. was even a bit of a purist. few years ago, I was really just trying to understand all of this. caught hold of some voices that I thought had a solid understanding, and I listened. So much of that has changed. The difference between where I was then and where I am now is a combination of a few things.
  • SOSHABLE  |  MONDAY, MARCH 28, 2011
    [Marketing] Why Facebook’s Political Moves Should Terrify Us All
    It hurts me to talk trash on them when our Facebook Marketing Firm is getting new customers by the bushel. Power is often something that is earned. It’s also something that can be taken by making the right moves. As Facebook continues to expand its reach in Washington , alarm bells should be ringing in every one of our skeptical minds. For the most part, it will go unnoticed. It’s like the perfect bomb – two components that are benign by themselves but deadly when mixed. It will prove to be deadly. Believe what you will, but don’t be foolish or blind.
    [Marketing] Perception Versus Reality
    Social media roles require the same qualities and practices that marketers, communicators and strategists have had for years. Sure the platforms are always changing and it is real-time, it is still just talking and marketing. 'No matter what type of job you have, chances are that there are times when you take yourself or your job way too seriously. In the digital and social space, this is often our own Achilles heel as press clippings and blogs within the space help puff out our chests and inflate our own feelings of self-importance. It can’t wait. It also leads me to….
    [Marketing] Is Facebook Home the Beginning or the End?
    Could I get a phone that is centered around marketing? is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the newly launched “Facebook Phone,” released to little acclaim last week. haven’t used it personally, but from afar it seems a little bit like the Windows Mobile interface that uses live tiles and lots of photos to make the phone experience more vivid and alive. To you as well?
    [Marketing] Can the Contest Craze Sustain Itself?
    However, with the widespread influx of corporate social responsibility/cause marketing dollars, contests have suffered. It seems anyone with some extra dollars in their cause marketing budget wants to create a free-for-all contest to show their customers charitable goodness. It’s my belief after 15 years of professional marketing experience that every organization has an emotional bank account with a stakeholder. Some of these have been well designed, particularly the Foundation based contests. In reality a strong contest design also includes Theory of Change. Again.
    [Marketing] Companies Ban Social Media = Bad Idea
    People who do surf the Internet for fun at work – within a reasonable limit of less than 20% of their total time in the office – are more productive by about 9% than those who don’t,” Dr Brent Coker, from the Department of Management and Marketing at The University of Melbourne.  There has been a lot in the news lately about companies banning social media in the office.  The USA Today reported on October 22, 2009 in their Snapshot®* that 54% of companies completely block Facebook, whereas another 35% apply some form of limits.  Why does this feel like déjà vu?  Probably not. 
    [Marketing] After the Kumbaya
    For the last few years, the phrase “social media” has been the dominant buzzword of marketing, and for business as a whole. Maybe not always in so many words, but these are the questions that I receive from CEOs as they politely endure my speeches to their teams while their CMO or VP of marketing froths over the idea of offering Foursquare discounts to coax economic wildfire into being. speak with a lot of marketers who say (often with a sheepish look), “I’m not very technical.” How do I make some money from letting my employees tweet? Awesome.
    [Marketing] Stories From Smaller Nonprofits: Asylee Women Enterprise (AWE)
    Some how it seems fitting that the last in Diva Marketing's 2011  Shining A Light on smaller nonprofits series  should highlight an organization that helps courageous women find hope at the start of a new chapter in their lives. Somehow it seems fitting that this NPO goes by the name of  AWE. . Molly Corbett  is our story teller for this special post. She is the founder and executive director of  Asylee Women Enterprise  (AWE). Molly has worked in the nonprofit sector for 20 years.  Molly Corbett -  Most of us are very familiar with the Christmas story of Mary and Joseph. Website.
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