BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, NOVEMBER 20, 2008
[Marketing] Statistics on Advertising during a Recession
I think Seth Godin outlined Marketing's Catch 22 best in his book The Purple Cow - (and I am paraphrasing here) - when times are tough the tendency is to conserve capital vs. when times are good the tendency is to not be aggressive. As marketers we are so often faced with the dilemma of having to cut advertising in times of economic softness. But here is some real data that you can use to illustrate why that is a bad idea. because everyone has increase ad spending! Full Disclosure : I got these stats from a paper called Innovating through a Recession by Professor Andrew J.
T2 SOCIAL | SUNDAY, MAY 31, 2015
[Marketing] 8 Google AdWords Best Practices to Keep in Mind
The post 8 Google AdWords Best Practices to Keep in Mind appeared first on t2 Marketing International. To get the most out of your next SEM campaign, keep some of these Google AdWords best practices in mind. Google AdWords can be a complicated beast. While it is simple on the surface – a campaign is fairly easy to set up and automate – there is so much more happening beneath that top level. Next time you plan on running a Google AdWords campaign, keep some of these best practices in mind to get even more out of it. Take Advantage of Remarketing. Customize Your Messages.
LOUIS GRAY | TUESDAY, AUGUST 31, 2010
[Marketing] The Five Stages of Filtering, Relevance and Curation
Mona Nomura of Pixel Bits today talked about the serendipity algorithm and what it means to marketers looking to leverage machine learning. Disclosures: I am vice president of marketing at my6sense. There is no question that content creation and sharing is exploding and people are completely incapable of giving every single message and item their full attention. And many smart folks are looking to bring solutions to find the best and ignore the rest. As I see it, there are five major ways companies and individuals take on the topic of relevance. 1. Examples: Amazon.com , my6sense.
SOCIAL WAYNE | SATURDAY, MAY 25, 2013
[Marketing] Report: Google to Fund, Develop Wireless Networks in Africa
In an article from the Wall Street Journal it reports that Google is planning to fund,and develop wireless networks in emerging markets such as Africa. We’ll see a new wave of innovation from those emerging markets as more people will have access. GOOG -1.07% is deep into a multipronged effort to build and help run wireless networks in emerging markets as part of a plan to connect a billion or more new people to the Internet. think this a great move for Google and also will be very beneficial for the communities in Africa to grow and connect. Google Inc.
KYLE LACY | THURSDAY, JUNE 2, 2011
[Marketing] Why I’m Not Impressed with the Twitter Follow Button
love Twitter as a communication and marketing tool because it works for me. On Tuesday Twitter announced that it has released a “cool new button that allows a company to insert a Follow button to help users interact and follow their brand on Twitter. From the Twitter.com blog: “For publishers and brands, adding the Follow Button to your website and using Twitter to stay connected with your audience is a powerful combination. People who follow your account are much more likely to retweet and engage with your Tweets, and to repeatedly visit your website. twitter
DREW'S MARKETING MINUTE | MONDAY, OCTOBER 22, 2012
[Marketing] Let your customers help
There are some human truths that, if you allow them to, can dramatically impact your marketing efforts and focus. Proctor & Gamble believes so strongly in this method of marketing, they’ve developed their own formula, which is: VIP vote + Sneak Peek + Inside Scoop. Try one or a combination of these marketing tactics to turn your customers into your most active cheerleaders. Human Truth #1: We want to be helpful. Human Truth #2: We like being part of an exclusive group. Human Truth #3: We like to be perceived as smart and in the know. You might also like.
LOUIS GRAY | THURSDAY, APRIL 28, 2011
[Marketing] With Apps, The NOOK Color Is Now A Smart Hybrid
Without a full-fledged Android Market, with hundreds of thousands of apps, every app on the NOOK has a chance to be found, and its not amateur hour. Disclosures: As noted above, my6sense , where I am VP of Marketing, is a launch partner with Barnes & Noble for their app store. Full disclosures up front, due to my role at my6sense , I've known the Barnes & Noble app plans for several months, and our app was included as one of the first to be included on launch day. And yes, everybody loves games, and if a device has a screen these days, you know Angry Birds is there.
MINDJUMPERS | FRIDAY, AUGUST 20, 2010
[Marketing] Facebook Goes Live with New Video Channel
Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved What can you do with the app? Facebook Live has channels for features and events. Sharing Facebook Live with your friends is very easy, as well.
NOWSOURCING | TUESDAY, JULY 27, 2010
[Marketing] 10 Ways Geolocation is Changing the World
He is the founder of MomentFeed , a location-based marketing, strategy, and technology firm. Since becoming widely adopted just a couple years ago, social media has supercharged social action, cause marketing, and social entrepreneurship. It gives you info on in-season foods, those coming in-season, farmer’s markets, and links to recipes. In time, location-aware apps will guide us not only to the grocery store or farmer’s market but through them. This post was written by Rob Reed. Social media has changed the world. We’re doing the same for energy.
QUICK ONLINE TIPS | WEDNESDAY, AUGUST 22, 2012
[Marketing] Buy Amazon Kindle at Croma Stores in India
You also browsed my amazing new Amazon Kindle lighted cover photos and found the best Kindle reading lights available in the market. Home > Gadgets > India » Kindle Amazon Kindle is now officially for sale in India. You can buy Amazon Kindle exclusively at Croma stores across India from now on. After launch of Junglee search engine, this is Amazon’s biggest push to sell Kindle in India. Buy Kindle at Croma Stores. If you visit the Croma Online Store today, you can see Amazon Kindle featured on the front page. Indians can buy Amazon Kindle starting at Rs.
SMALL BUSINESS MAVERICKS | THURSDAY, MAY 3, 2012
[Marketing] Do You Still Doubt Social Media’s Ability To Affect SEO?
WebProNews has published an infographic (created by TastyPlacement) that clearly demonstrated the effect that social media marketing has on a websites Google search results placement. The data range is quite narrow, especially when compared to some of the big businesses on the web, and test sites used were from one narrow niche. I am sure you would get a wide range of results depending on the competition in any particular niche, however, the data for this test case was sufficient to draw some conclusions. 300 Google plus one votes (+9.44%). 70 Facebook shares (+6.9%).
MINDJUMPERS | THURSDAY, AUGUST 26, 2010
[Marketing] 7 Important Steps to Great Business Communication
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « The Social Media Policy – not just for the big players Using Social Media Monitoring to Improve Your Search Engine Marketing Relevance » 7 Important Steps to Great Business Communication Posted by Marlene Friis Aug 26th, 2010 Tweet Because of my interest in business communication, I have made some research on some basic, but very important steps within the field. Here, I’m referring to communicating to an audience whether it’s by e-mail, a presentation etc. This also makes your audience trust you.
THE RELATIONSHIP ECONOMY | THURSDAY, JULY 5, 2012
[Marketing] Get Big By Getting Small
Small teams are the new big because small gives you the flexibility to change the business model when the market suddenly shifts. It used to be that the BIG Companies could always out perform the small. They had more money for advertising, product development, sales, distribution, technology and human resources. It seemed that the bigger you got the more stuff you had to manage. Then managing more stuff became wasteful, slow and bureaucratic. Then the BIG called in management consultants to teach them how to manage the BIG more effectively. The BIG Need To Get Small. Create Joy in Work.
CONVINCE & CONVERT | SUNDAY, OCTOBER 30, 2011
[Marketing] B2C Facebook Results Are 30% Above Average on Sundays
However, one finding that we uncovered in the research is that there may be a large opportunity for B2C marketers on Facebook on Sundays. Last week I did a Webinar with my friends (and Convince & Convert sponsors) Argyle Social about social media timing. I use Argyle Social to send most of my tweets, Facebook and Linkedin updates et al, and the guys at Argyle (which specializes in advanced metrics and social reporting) agreed to put some of my crazy theories to the test. Social Timing Insights. View more presentations from Argyle Social. Secondarily, YOU should know better.
CONVINCE & CONVERT | THURSDAY, MAY 8, 2014
[Marketing] 5 Creative Ways Brands Are Using Snapchat
Here are five creative examples of how companies and organizations are using Snapchat to inspire your marketing efforts: 1) World Wildlife Fund’s #LastSelfie Snapchat Campaign Raises Awareness About Endangered Species Inspired by the disappearing nature of content on Snapchat, the World Wildlife Fund in Denmark and Turkey have launched the #LastSelfie campaign. Snapchat generated headlines again this week by announcing the addition of Chat, a feature that allows users to text and video message in real-time. Created by Grey Group ad agencies, 41?29! pic.twitter.com/AMMwEGc1hx — B.
TWIST IMAGE | TUESDAY, AUGUST 21, 2012
[Marketing] The Trouble With Online Advertising
Bob Hoffman (CEO of Hoffman/Lewis ) runs the blog, The Ad Contrarian , and leverages the platform as a place to debunk the over-exuberance that many digital marketing and social media professionals have when they're chest thumping or declaring the latest online platform that everyone is jumping on as panacea for brands and the future of marketing. digital marketing. digital marketing intelligence. marketing professional. the future of marketing. Is online advertising any good? Hoffman is direct and to the point. " First is qualitatively. Hardly.
DIVA MARKETING BLOG | THURSDAY, AUGUST 9, 2012
[Marketing] Social Media Scales of Engagement
As a marketer living in the age of social networks I think about what engagement means in terms of bringing a brand to life. Are turning one of the most exciting and innovative communication stategies of 21st century marketing into another mundane messaging channel? . 4. This week I was called to jury duty. The Honorable John Doran, Jr. presided. jury selection is much like making a film or a commercial. There are a lot of stops, starts and waiting around while lawyers and judge side-bar conversations that you can't hear but would so love to be invited to the party. his and ours.
ENGAGING BRAND | TUESDAY, MARCH 24, 2015
[Marketing] Define Your Point of Difference Like Van Gogh
So what has this to do with marketing your point of difference?? It is their perspective of the subject that the buyer is attracted to… Imagine a canvas, see it as your market. Do you truly understand your point of difference? For many entrepreneurs it is one of the hardest parts of developing your brand. It should be easy but being average, being similar is what we are all trained to do. We are taught to fit into the norm yet the norm is what is boring us all Click To Tweet. What struck me was how different the paintings were! Imagine your subject, see it as your offer.
GET SOCIAL PR | MONDAY, SEPTEMBER 30, 2013
[Marketing] Why Use SoCXO to Feed Your Community
For example, I am interested in social media marketing, so I program SoCXO to send me content related to that topic. Additionally, it exposes me to new perspectives and broadens my understanding of marketing, social media, and online communication. Making yourself relevant to people is being what they are interested in, and a good way to that is through sharing helpful content. The immediate problem of that is wading through mounts of content to find gems your social media audience will like, which takes time — a lot of time. Of course not. Enter SoCXO. Opinion
SPIN SUCKS | FRIDAY, MARCH 2, 2012
[Marketing] #FollowFriday: Adam Justice
We understand privacy settings, marketing practices, stats and analytics, hash tags, meta tags and net lag. I realized last night that today is the first Friday of the month, which typically means it’s book review time. But, um, well…I forgot. And I promised Erika Napoletano I would do a review of “ The Power of Unpopular ” the week it comes out (March 20) so we’ll substitute the March review then. Sound good? Great! In that case, I’d like to introduce you to Adam Justice , otherwise known as etelligence. So smart!” ” He writes for Yahoo!
SOCIAL WAYNE | FRIDAY, FEBRUARY 11, 2011
[Marketing] Day 11: People of color impacting the social web – Mike Street #28DaysofDiversity
Prior to joining Syndicate Media Group, he served as the Director of Social Media Marketing for a boutique marketing agency which serviced clients such as Paul Stuart, Basil Hayden’s, and Courvoisier. As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human. How can we use technology to close the digital divide?
THE WAY OF THE WEB | SATURDAY, JULY 3, 2010
[Marketing] One potential USP for Diaspora
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? And they’d originally set a goal of $10,000.
LOUIS GRAY | THURSDAY, AUGUST 25, 2011
[Marketing] The Time I Asked Steve Jobs an iPod Support Question
Like any good Mac fan, even if I wasn't exactly in the market to upgrade, I felt it my civic duty to check them out and get familiar. What would you do if you unexpectedly came face to face with Apple's world-famous CEO, Steve Jobs, who had been credited with launching or assisting with most of the major transformational events in personal computing over the last thirty years? Shake his hand? Tell him how much you love Macs? Ask to take a picture? Living in Belmont, not too far north of the shop, I thought I would lazily take a Saturday afternoon and check out the newest Mac laptops.
BLUE FOCUS MARKETING | SUNDAY, AUGUST 15, 2010
[Marketing] Unyielding Search is Key to Creative Process
Blue Focus Marketing will be Live Tweetchat guests on Monday, Aug 23rd at 8:00 PM EST. Join Us! To learn more about Blue Focus Marketing, go to the media room and read our Fact Sheet and Press Release. Blue Focus Marketing @bluefocus360. Teaching Creativity – Tim Leake Interview- Part 1 of 3. New York City – Soho. Bar Pitti’s sliding glass doors were open, and our table peered onto the busy Sixth Avenue sidewalk. The smell of fresh bread and olive oil pleasantly surrounded us. Teaching anything is the best way to internalize any subject matter. In Summary.
TAYLOR MAREK | TUESDAY, FEBRUARY 3, 2009
[Marketing] Obama's New Economic Plan
and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Enjoy Here are the economic advisors of our time, these guys explain everything perfectly: (Abbott and Costello do it perfectly, don’t they?) Taylor is a 21 year old New Media Visionary on a Journey to change the World.
SOCIALFISH | FRIDAY, DECEMBER 16, 2011
[Marketing] Social CRM Use Case 6: Retention
Before embarking on the annual renewal campaign, the membership department checks the email marketing database and finds more than 214 email addresses had a hard bounce, meaning they are no longer valid. Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. NEW USE CASE. Better retention rates through social profile mapping. Not so distant future, with the help of new technology]. ROI = higher retention rates.
GET SOCIAL PR | MONDAY, JUNE 7, 2010
[Marketing] Five Must-Read Links To Make Your Community Successful
Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Johnson Five Must-Read Links To Make Your Community Successful June 7, 2010 Community building online is an important part of public relations planning initiative. It is at the core of living social online. Here are five outstanding resources you might want to consider before starting or influencing an online community. Using Communities To Change The World: What Non-Profits Need To Change 7 Contrary Truths About Online Communities Which Communities Tend To Succeed? Join me, please. WordPress Admin
KIKOLANI | FRIDAY, JANUARY 6, 2012
[Marketing] Fetching Friday – Resources Mashup & Sock Monkeys
16 Simple Blog Changes That Will Improve Your Content Marketing Results – The platform for your content will also play a role in your ability to be successful. 11 Sure-Fire Ways to Increase Email Click-Through Rates – Learn how you can increase your email click through rates for better results and more leads from your email marketing. Shouldn’t people who promote personal growth for a living be uncommonly straightforward in their marketing? The Resources Mashup. Blogging / Writing. There is no ranking, nor is there a competition. Business / Career. Freelancing.
MICRO PERSUASION | FRIDAY, JULY 9, 2010
[Marketing] More Location Based Services Coming to the Desktop - The Steve.
They call it Just In Time marketing. This application has implications beyond just marketing. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 9 Jul 2009 More Location Based Services Coming to the Desktop Google today said they are bringing location awareness to Google Maps on the desktop. So, where does this go from here? Mobile isn't just about phones.
JEFF KORHAN | THURSDAY, JULY 22, 2010
[Marketing] You Cannot Be a Little Bit Social
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « The Social Media Convergence Strategy | Main | Small Business Lessons from the BP Flap » July 22, 2010 You Cannot Be a Little Bit Social Does social media take an investment in time? Understanding that, the next question is often this: "Can social media networking and marketing be outsourced?" Understanding that, the next question is often this: "Can social media networking and marketing be outsourced?"
JEFF KORHAN | MONDAY, JULY 12, 2010
[Marketing] Cross-Collaboration with Social Media - Jeff Korhan
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Email Marketing Service MailChimp Likes Facebook | Main | Social Media Success Happens » July 11, 2010 Cross-Collaboration with Social Media If you are using social media to collaborate, then I also hope you are using it to cross-collaborate. This backs up your marketing and proves you are making a difference with real customers. This backs up your marketing and proves you are making a difference with real customers.
SPIN SUCKS | SUNDAY, OCTOBER 7, 2012
[Marketing] The Three Things, Edition 2
Chris Baccus , who used to be the head of digital and social media at AT&T, and I have had a long running discussion on the marketing effectiveness and stock value at Facebook. Welcome to the second edition of The Three Things! We had a fairly decent first edition last week so we’re moving on to week two. I’m using the same image as last week because I think it’s hilarious and because Shrek (am I allowed to publicly call you that?), Howie , and I don’t yet have a photo together. If you’re not a subscriber, what is wrong with you? Michael on Macs. I
DANNY BROWN | TUESDAY, AUGUST 3, 2010
[Marketing] Consider This - Danny Brown
say this - Its not rocket science, and $150,000 in market research is not going build you a site that is usable, a tree that navigable, or a FAQ list that is understandable.Intuition, customer minded, relationship focused direction, executives and employees who can see it from the target market will. Its not enough to know the target market, but how to interact with them and draw them in as easy as a sidewalk sale. Share 1 save If I have to ask you twice to explain what you do, your elevator pitch needs work. We live in a world of quick questions and faster results. Yours?
MICRO PERSUASION | MONDAY, JULY 5, 2010
[Marketing] The Big To-Do Over To Do's - The Steve Rubel Stream
And the market keeps expanding too, a sign of our times, I have tried many of these - in some cases multiple times: Backpack , Toodledo , Google Docs , Things , Omnifocus , GMail Tasks , Remember the Milk , Evernote and more. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 5 Jul 2009 The Big To-Do Over To Dos Years ago, life was simple. You checked boxes. love it!
CONVINCE & CONVERT | TUESDAY, DECEMBER 16, 2014
[Marketing] How This Fashion Brand Found the Sweet Spot in Blogger Relations
huge part of this brand’s marketing strategy is blogger outreach. Sam Zivot is the brain behind all of Lorna Jane’s digital marketing, including blogs, social, email and search strategies. Lorna Jane’s multifaceted blogger outreach strategy matches the different components of their marketing strategy. Marketers can often score posts from sending free products. Image via BigStockPhoto.com. Usually, I see brands sit on one of two sides of the fence. Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. Meet Sam.
ARI HERZOG | SATURDAY, SEPTEMBER 3, 2011
[Marketing] September Thoughts on the Web
later used parts of this speech in a social media marketing course, driving home the point that if the Navy can adapt then you can too. Ari Herzog provides social media marketing and editorial services to the nonprofit and public sectors. Admiral Gary Roughead, the chief of U.S. Navy Operations, recently spoke at a public relations summit about the importance of social media in naval operations. Further adaptions are occurring in higher education. Sherilynn Macale looks at the Twitter model which is carried over to graduate school application essays. professional goal?” Musings
FEVER BEE | MONDAY, JANUARY 31, 2011
[Marketing] A Lesson In Successful Communities
If you wanted a successful marketing campaign, you would probably copy successful marketing campaigns. If you want a successful community, I suggest you copy successful communities. Barnyard Chickens is one of the most successful communities I’ve ever seen. It has 5.1m posts from 77,000 users. That’s phenomenal. This is the sort of community organizations claim they want but refuse to imitate. They refuse because it looks ugly. They refuse because they need to brand the community. posts, you copy what works for that community. Long-term planning.
JEFF KORHAN | MONDAY, MAY 16, 2011
[Marketing] My Amazing Experience with 99 Designs
My commitment to helping small businesses make the most of their online marketing has been and still continues to be my 100% committed focus. When you can capture some of that magic in your marketing, it brings out that passion – for you and those you serve. A big thank you to Jefferson and 99 Designs. Blogging Community Marketing Social Media SuccessFor the past several months I have been planning to upgrade my online presence – especially right here at JeffKorhan.com. More on that later this month. Working With 99 Designs.
CONVERSTATIONS | THURSDAY, MARCH 26, 2015
[Marketing] Learning from Social Media’s Role in Healthcare Informatics
If your small business focuses on social media marketing and strategy, it would be wise to consider expanding your repertoire to this growing niche. Written by Jane Miller. With the U.S. government mandate toward electronic medical records, there has been a rise in health informatics jobs. With that rise has come a need for more tech-savvy individuals in the healthcare industry. More than just an IT job , health informatics means more than just knowing how networks work. Healthcare providers are finding that healthcare informatics also means knowing a thing or two about social networks.
WRITTENT BLOG | MONDAY, MARCH 17, 2014
[Marketing] 15 Places to Find Free Images for Your Blog
The ancient saying that a picture is worth 1000 words comes as no surprise to content marketers. Even some of the sharpest content marketers have no idea that Google Advanced Search exists! The post 15 Places to Find Free Images for Your Blog appeared first on Inbound & Content Marketing Hub. Images arouse emotions, set the tone for your writing, help you tell a better story, and aid your readers in “seeing” what you’re trying to convey in words. It’s certainly possible to buy images. In fact, it’s easy. Let’s get started: 1. Google Advanced Search. Stock.Xchng.
SOSHABLE | TUESDAY, AUGUST 30, 2011
[Marketing] Where Did All The American Jobs Go? [Infographic]
The US job market is nowhere close to where it should be. For example: 150,000 new jobs should be added each month to keep up with the growing population but in January, 2011 there were only 36,000 jobs added. America is losing jobs and the reason for it is because US companies are sending these jobs abroad. India and China are among the top countries where most of the jobs are being outsourced. Take a look at this infographic which highlights where in the world are the American jobs… ++ Click to Enlarge Image ++ Image Source: MBAProgramInfo.com. Infographics
KIKOLANI | FRIDAY, JULY 1, 2011
[Marketing] Fetching Friday – Resources Mashup & The Fourth
The 1 -2 punch marketing action plan for blogs – I personally think there are more than just two punches here, but great details on how to get your blog moving. How relationship marketing helped me land a dream client – why relatinoships are a valuable asset beyond your blog. 21 resources new marketers must bookmark – if you’re just getting started, this is a good place to get ahead of the competition! The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week.
CREATIVE RAMBLINGS | SUNDAY, AUGUST 19, 2012
[Marketing] 5 great articles you may have missed (August 13-19, 2012)
Here is a roundup of my favorite articles for August 13-19, 2012. “I Tried Facebook, It Didn’t Work” And Other Ways Authors Mistake Social Media For Publicity by Dan Blank (We Grow Media) 3 Social Marketing Hacks: A Cheat Sheet for Getting More Fans and Followers by Brad Smith (Social Media Today) Why I Went on [.]. Miscellaneous Social Media best articles of the week
DANNY BROWN | FRIDAY, OCTOBER 22, 2010
[Marketing] How to Create a Custom Menu in WordPress
This post originally appeared on the blogger resource site For Bloggers by Bloggers , one of the new projects from Bonsai Interactive Marketing. wanted to share this here to show some of the cool stuff happening over there. The site’s already picking up some great traction, due in no small part to the awesome team that’s coming together on there. It’s a multi-platform blog resource , and offers a mix of free resources and some great upcoming offers to help your blogging be the best it can be. We’d love to see you over there, so come on by and say hi. Cheers!
WAXING UNLYRICAL | WEDNESDAY, MARCH 26, 2014
[Marketing] Putting the Art in Article, Part I: Beginner Thou ART, Teach I Shall
Creative web content is all the rage in the marketing world. Guest Post by Alicia Lawrence. Great copy isn’t enough anymore to capture and keep readers—they need visuals. Image courtesy Alicia Lawrence, used with permission. Below I’ve collected a list of tools to help you put the “art” in your article. I’ve separated the list into a “pyramid” based on your expertise. The beginner section consists of the most tools, as that will be the foundation for more advanced web graphics. Pixels (px): The term used to measure image dimension. Typically, around 50-150 KB is a good byte size.
CONVINCE & CONVERT | SATURDAY, MAY 5, 2012
[Marketing] The Most Overrated Social Media Metric
But to make the case that Pinterest should be a big part of your marketing arsenal because it proportionally sends more traffic to your website than Facebook or Twitter is patently ridiculous. Do you sell advertising on your website? Then why are you so excited about your website traffic? Late in the third quarter it's Pinterest 17, Facebook 13. The most overrated social media metric is traffic from social outposts. This blog post is symptomatic of this problem, although there have been hundreds (thousands?) like it. The Social Media Metrics That Matter. Do they buy?
JEFF ESPOSITO | MONDAY, NOVEMBER 18, 2013
[Marketing] Sesame Street nails it with Hungry Games parody
My love for Sesame Street’s social content marketing is well documented. Working with them would truly be a dream job, but is not something I ever expect to happen. The company’s social team does a great job of connecting their target parental audience with content that meets both their needs and those of their children. Their latest iteration of the Hunger Games to the Hungry games is pretty awesome. If you haven’t read the books, you should and can get all three here for ~$27 (amazon link) or if you are lazy, you can pick up the movie her e.
STEVE RUBEL | WEDNESDAY, SEPTEMBER 8, 2010
[Marketing] Stats: Tuesday is Social Network Ad Day, But Probably Not for.
Look at the success of Comcast and their team of "real people" out in the market. And yes, David, Zappos is the other huge success story on f2f marketing, customer support/relations. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. However. Only 17% said they feel positive." In short, a faceless presence on a social network doesnt really work that well. People are there for people, not brands. Companies need to put their own employees out there? Sep 09, 2009 David Sim said. agree!
SPIN SUCKS | MONDAY, FEBRUARY 28, 2011
[Marketing] Hiring a PR Firm and Hiring a Client
It is practically impossible for your public relations agency to be strategic about communicating a coherent corporate story if they haven’t been exposed to senior-level executives, corporate marketing plans, relevant research findings and the like. Fink is vice president/general manager of HMA Public Relations , a full-service marketing communications and public relations agency based in Phoenix. Guest post by Abbie S. Fink , vice president/general manager of HMA Public Relations. Late last month, Gini Dietrich wrote about what to consider when hiring a public relations firm.
JACOB MORGAN | WEDNESDAY, JULY 7, 2010
[Marketing] Implementing Enterprise 2.0 at Intuit, Part One: Business Drivers
For a 10 year period from ’93-2003, Intuit develop 54 new offerings or 5 per year, each one took around 12-13 months to come to fruition. In 2009 alone Intuit did 31 new offerings, meaning the average time to market dropped by around 60%. Time to market for new offerings dropped by around 60% as a result of E2.0 within the organizations: Roy Rosin- VP of Innovation Jenny Spadafaroa- Web Evangelist Tad Milbourn- Product Manager, Intuit Brainstorm Intuit really started dabbling around a few things in the E2.0 This was due to the E2.0 initiatives that Intuit pursued. efforts.
ENGAGING BRAND | THURSDAY, JANUARY 22, 2015
[Marketing] Top Tip to Add Creativity To Your Business
Think about people who are pushing the boundaries of what your market wants… because they are not only competition, they are often the future. The pirates of your market are showing you where the market would like to go……it is no coincidence that public radio started to play rock and roll once they couldn’t shut down the pirate ships. So here is a challenge – how about holding your own fringe festival for your market? Let’s admit it, we all have a rebellious streak. You, me and our customers. We are simple creatures. But why?
KIKOLANI | THURSDAY, NOVEMBER 10, 2011
[Marketing] How to Win a Blogging Contest
First Place in the Famous Bloggers / Comluv Blogging Contest with the post “ Strengthening Article Marketing with CommentLuv Links.” Benefits of Blogging – Developing SEO & Internet Marketing Skills. Have you ever wanted to make $500+ off of one blog post? Chances are you will not find a writing gig out there which will offer to pay you that much per post. But you can make that kind of money if you enter a blogging contest. What Are Blogging Contests. Link to sponsors on your own blog when your contest post goes live. Comments on the post. Ok, so I do sleep.
PROBLOGGER | TUESDAY, AUGUST 9, 2011
[Marketing] The 5 Must-read Books for Bloggers in 2011
I’ve read dozens of marketing books in the past six months, and these are the titles that really stood out. The last chapter focuses on the “momentum launch, which is the concept most Internet marketers are interested in. Learning about curation will become increasingly important for bloggers who want a competitive edge due to their knowledge about content marketing. We have to be creative when it comes toother parts of our online presence, like marketing and monetization. Real Time Marketing and PR. promise! Launch. Until I read this book.
SMALL BUSINESS MAVERICKS | WEDNESDAY, JANUARY 29, 2014
[Marketing] 8 Metrics You Should Keep Your Eyes On
Success online isn’t necessarily measured by how many likes you have and how much traffic you get to your website, but if you don’t know those things, then you probably have no point of reference for how successful your online marketing is. How do you know if you’re improving if you don’t measure anything? Here are 8 key metrics you should keep an eye on and know off the top of your head. Website Unique Visitors – Total visitor count is good to know, but your unique visitors gives you a better picture of how many new eyeballs are looking at your content.
SMALL BUSINESS MAVERICKS | FRIDAY, MARCH 15, 2013
[Marketing] Offline Retail Analytics Via Smartphone
An increase in store traffic after a few merchandising or promotional efforts and you’ll know your marketing campaign is working. There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” ” The company’s name is Euclid. think this is a sublime idea. Euclid collects data for retail businesses using smartphone technology to track consumer movement. The incredible thing about that is it allows retail store owners an opportunity to use actionable data that, before now, they haven’t had access to.
SPIN SUCKS | WEDNESDAY, DECEMBER 17, 2014
[Marketing] Join Diana Kander for a Special Author Q&A Today
From her arrival from the Soviet Union as a refugee at the age of eight, to her skills selling flea market goods to classmates at a markup, to her current life as a successful entrepreneur, attorney, author, and Senior Fellow at the Ewing Marion Kauffman Foundation, she knows what it means to start at the bottom, and use your smarts to claw your way to the top! January 21 – Jeremy Miller, with Sticky Branding February 18 – Hessie Jones, with Marketing as You Know it is Dead The post Join Diana Kander for a Special Author Q&A Today appeared first on Spin Sucks.
CONVINCE & CONVERT | TUESDAY, APRIL 29, 2014
[Marketing] 3 Ways to Ensure Your Social Promotions Follow the Law
Image via BigStockPhoto.com Sophisticated marketers have a lot on their minds these days, such as developing and reaching audiences, creating consumer connections with meaningful content and campaigns, demonstrating business results, and doing it all in compliance with legal rules and guidelines. This important section “requires the disclosure of a material connection between a marketer and an endorser when their relationship is not otherwise apparent from the context of the communication that contains the endorsement.” Are Your Promotions Legal? Sweeps or #ChanceToWin).
ENGAGE | WEDNESDAY, MARCH 9, 2011
[Marketing] 3 Web Design Tools for Non-Web Designers Who Need to Explain Design Ideas
But working in the realm of content marketing means I sometimes need to sketch, share, and explain design ideas to my colleagues in a format more coherent than scribbles on a napkin. I couldn’t draw you a 6-inch straight line if you gave me a ruler, a pencil, and a 5-inch head start. Seriously, design is not my forte. Just ask anyone who has ever tried to copy off my papers in high school. My doodles are terrible and cast doubt on my ability to perform basic motor functions. Scribble on Screenshots Before You Send Them A tool to help you pull this off: Markup.io
BRENT CSUTORAS | MONDAY, SEPTEMBER 6, 2010
[Marketing] You Know Propeller is Dead When…
We have all known Propeller has been dying, ever since they redesigned their site, banned people just for being marketers, and got rid of most of their good Navigators, but it really sunk in today when I visited the site for the first time in months. The front page looked more like an upcoming page, [.].
GEOFF LIVINGSTON | SUNDAY, JANUARY 16, 2011
[Marketing] The State of MLK’s Dream Online
Let’s look at the social media marketing blogosphere’s defacto barometer the AdAge 150 and its top 20. The reality is that — at least within this market space — we are an almost all white homogeneous group. So what we are doing is using the Influential1s.com platform as a showcase to highlight the efforts of people of color working in digital, marketing, social media, fashion, and beyond. Tomorrow marks the 25th anniversary of Martin Luther King, Jr. day as an official U.S. federal holiday. Are we talking? And to each other? Census Bureau ). senate.
BILL HARTZER | FRIDAY, MAY 29, 2015
[Marketing] I Always Write My Own Content
In fact, even though there is over 1,000 blog posts here on my blog and over 100 pages of online marketing, SEO, social media, and domain name content here on this website, I wrote it all. It seems as though the internet marketing, social media, SEO, and content marketing industries (can we call it one industry now, called website marketing?) If you ever seen any content written or any other type of content on the web with my name on it, then I was the one who wrote it. And, by the way, those have all been removed from the site. will personally write the content.
SOCIALNOMICS | FRIDAY, MARCH 6, 2015
[Marketing] Apple To Join Dow Jones Industrial Average
Blitzee, managing director and chairman of the Index Committtee at S&P Dow Jones Indices told the WSJ that, “As the largest corporation in the world and a leader in technology, Apple is the clear choice for the Dow Jones industrial average, the most recognized stock market measure.” Apple is the largest publicly traded company in the world with a market capitalization of about $736 billion. AT&T has a market value of nearly $175 billion. David M. Apple shares rose, while AT&T dropped more than 1 percent according to CNBC. economy.”
SOCIAL WAYNE | FRIDAY, APRIL 29, 2011
[Marketing] comic – 10 Possibilities In a World Without Twitter [Humor]
View more documents from HubSpot Internet Marketing. 10 Possibilities In a World Without Twitter [Humor] View more documents from HubSpot Internet Marketing infographics social networks Twitter infographic possibilities Tweets world world without twitterYesterday it was the world without Facebook today’s it’s 10 Possibilities In a World Without Twitter [Humor] via hubspot. 10 Possibilities In a World Without Twitter [Humor]. Yesterday it was the world without Facebook today’s it’s 10 Possibilities In a World Without Twitter [Humor] via hubspot.
KIKOLANI | WEDNESDAY, AUGUST 17, 2011
[Marketing] How Personalized Search Should Affect Blogging Strategies for Ranking
This is a guest post by Leo Dimilo who has been an online marketer for over a decade and has quietly been earning a living online. couple years ago, I wrote an SEO article for Kristi and Kikolani called unlock your marketing genius to make money online. Why Social Should Suddenly Matter to Bloggers and Marketers Alike. Problogger (who already ranks for the search term) shows up as usual BUT Darren Rouse, whom I follow in a couple of my marketing circles shared this and search shows it. Fast forward to today and I am ready to eat crow. Why the sudden turnaround?
THE WAY OF THE WEB | SUNDAY, MARCH 27, 2011
[Marketing] Negative reviews – Proof that responding works!
And if after all that, you’d rather ignore my advice, Harris research and any negative reviews, then I guess pointing to the example of Craiglist and Craig Newmark won’t change your mind. I can only hope you’re not a client, and you happen to run a marketing or web design and development business ! Back when I was Products Editor on motorcyclenews.com , I received a steady trickle of emails and phonecalls on the same theme. Five+ years ago, the answer was mix of the insight and common sense that I possessed at the time. The survey of 1605 U.S
MINDJUMPERS | WEDNESDAY, DECEMBER 28, 2011
[Marketing] Community Manager: To Be Or Not To Be!
Personally, I think community management is like a perfect harmony of your conversation skills, understanding of your target market and last but not the least your brand. Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager. Not only should these people shape the discussions, moderate and respond on behalf of the brand, but also adapt to the personality of the brand. Breathe!
CONVERSTATIONS | THURSDAY, MARCH 22, 2012
[Marketing] Mapping Out the Job Skills You Need to Move Up [Guest Post]
Dominick leverages his experience in multiple marketing roles, including advertising, media buys, direct mail, email, marketing analytics, and SEO / SEM to help Vistage acquire qualified Chairs and recruit members with a high potential for success in the program. Mapping Out the Job Skills You Need to Move Up. written by Dominick Frasso. Success in your career depends largely on motivation. If you’re motivated to get ahead, eventually you’re going to get recognized and get a chance to advance. Motivation alone, however, won’t move you up the ladder. Know what you’re good at.
ENGAGE | THURSDAY, DECEMBER 12, 2013
[Marketing] Food for Thought: Why Typos Matter More Than You Think
menu I saw recently spelled it “sandwish”—regrettable error or clever marketing gimmick? At its heart, content marketing draws readers in with tasty nuggets of information. I enjoy dining out at restaurants and perusing the menu to decide what appeals to me the most at that particular moment. But when I scan the menu and spot a typo, I confess that it makes me smug and almost gleeful. Call it an occupational hazard of a career in content editing. Over the years, I’ve come across some doozies in printed menus and online. By far, dessert rates as the most commonly misspelled dish.
SOCIALNOMICS | MONDAY, JULY 14, 2014
[Marketing] Has Everyone Gone YouTube Mad?
It doesn’t matter what this message is, or how serious it is either, virtually everyone is using YouTube as a method of advertising, marketing and entertainment. Videos are the perfect medium in a digital age where online ‘branding’, (no matter how awful it sounds) is so vital in the current competitive job market. These companies are dedicated to online video marketing campaigns. For instance, video production company , Lambda Films are one of the many businesses who are dedicated in producing these online marketing campaigns through audio-visuals. Low Cost.
TWIST IMAGE | THURSDAY, MARCH 8, 2012
[Marketing] A Social Media Master Class
Looking beyond the forty million-plus views that this thirty-minute documentary/movement has achieved in a couple of days (if you haven't watched it, you owe it to yourself to do so below), this admirable non-profit movement is giving a free master class in Social Media marketing to both non-profit and for-profit organizations. non profit marketing. social media marketing. If you have not seen the Kony 2012 video, you may be living under a rock. It is, without question, the hottest viral video sensation the Internet has seen in a long time. The video works. Twitter spam.
DIVA MARKETING BLOG | THURSDAY, JULY 17, 2014
[Marketing] Beyond The Ink Smudge To Digital Relevancy
Each element in a digital/social media must beautifully stand alone before it can be (re)constructed or as marketers might say integrated. Always in motion is the future”– Yoda . She was the daughter. That meant she was a second generation newspaper publisher. Diane Everson , publisher of The Edgerton Reporter in Edgerton, WI wasn’t the only one whose newspaper spanned generations at the 2014 Inland Press Mobile and Social Solutions Conference last month. As I quickly learned, running a weekly or small community newspaper is not unlike owning a small business. Except . Except .
SOSHABLE | FRIDAY, MARCH 11, 2011
[Marketing] Chrysler Social Media: Who They Should Hire Next
The unfortunate mistake made Thursday that cost New Media Strategies their contract with Chrysler should be viewed as an opportunity to make a tremendous step forward in their social media marketing. We are proud to be ranked at the top of Google for the term “Automotive Social Media but as you look up and down the list, there simply aren’t very many suitable options who can handle the corporate level of social media marketing while still understanding the ins and outs of the automotive industry. However, now is the time for Chrysler to get exciting. Buzzfeed?
VIPER CHILL | SUNDAY, MAY 20, 2012
[Marketing] I Couldn’t Think of a Better Title Than This
knew that I didn’t want to share something “personal developmenty” and I already have a big marketing related announcement coming in the next few days, so I decided to do something else. Because I’m so interested in websites and marketing, I am constantly having new ideas and looking at how things could be better as I browse around the web. On my 21st birthday I shared a list of 21 lessons I’ve learned during my short spell on earth. On my 22nd birthday I worked for weeks on a free 2 hour video course called Cloud Blueprint. Asia to be more specific.
GEOFF LIVINGSTON | FRIDAY, JULY 19, 2013
[Marketing] Life with a Scarlet Letter
The way I see it, I have two paths; one is to leave the interwebs, walk with some shame, and live a quiet life as a marketer behind the scenes. This blog post is running in support of my Punish Geoff Fundraiser: Civilination ! Please consider a donation to support better online conversations. At the time of publishing, we have raised more than $3,000 for the Civilination Academy. Long-term readers know I have attempted to evolve my language to become more mindful of others. It’s no coincidence that this person is someone I wrangled with on here and elsewhere. New Disagreements.
SPIN SUCKS | FRIDAY, MAY 11, 2012
[Marketing] Gin and Topics: Man Named T-Rex and Dancing Harvard Boys
And, on top of all of that, Marketing in the Round came out and, those of you who pre-ordered it began receiving it this week and sent in pictures (which we’ve posted on Pinterest ). It’s been a crazy couple of weeks! keynoted at Social Slam , took Mr. D to Vegas for his birthday, and co-keynoted (with Jay Baer ) at Counselors Academy. But I slept for eight hours last night so I’m beginning to feel myself again. Just in time for the big Chicago book launch party on Monday night (are you coming??). And you? You’re going to check out Gin and Topics. 5.
DIGIGEN | FRIDAY, AUGUST 13, 2010
[Marketing] A New Focus on Social Business Strategy.
By mattbamfordbowes on August 13, 2010 I have been talking about Social Media for awhile. Put simply, I don’t think the use of social media channels or the choice of technology, is the best way of understanding how to become more social. My preference and desire has always been to work with great brands from the inside, helping them to think more openly about how they interact with consumers, their customers and of course some of the most important people in the building.their co-workers. It seems to me that we are at the second stage of a revolution in thinking.
TREY PENNINGTON | SATURDAY, JULY 3, 2010
[Marketing] Value of friends on Twitter
Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ Value of friends on Twitter by trey on July 3, 2010 What do you do when Google doesn’t have what you’re looking for? Okay, Google probably DOES have it, but you just don’t know how to ask the right question.) That’s the question a friend asked me just yesterday. Found the instructions; followed them; graphic showed up, but not where I wanted it. Turned to Google for my second info search. Twitter connects bright people together. Enjoy the day!
PROACTIVE REPORT | FRIDAY, MARCH 18, 2011
[Marketing] Interesting Content Sparks Conversations
Seth Godin has had smart things to say about internet marketing for many years. Back in January he spoke to John Jantsch of Duct Tape Marketing and they spoke about why some brands don’t get any comments or conversation. “If people aren’t talking about you, there’s a reason. You’re boring, said Seth. Here is an example of interesting content and it has been viewed by almost 10 million people and generated 4,400 comments on YouTube. And this ‘fantasy’ world is closer than you think. Take look at this. Can a small business do this too? Absolutely.
BRASS TACK THINKING | FRIDAY, OCTOBER 1, 2010
[Marketing] Your Career Is Not Luck
More tough love from the Tacks: If you want to be a marketer but you suck at marketing, it’s not going to work. If you want to be the next ProBlogger but you just don’t have the chops for writing and that relentless cycle of creating information, products, and affiliate marketing, you’ll constantly struggle. My friend Jason Amunwa is a crack designer and marketer for small business. Thomas Jefferson (1743 – 1826) Your long-term success does not depend on fortunate turns of circumstance. Take chances. knew I needed to create it. Maybe anywhere.
DIVA MARKETING BLOG | WEDNESDAY, AUGUST 26, 2009
[Marketing] Opening The Door To Social Media Impacts The Entire Organization
Last week I had a wonderful opportunity to join marketers and friends at the first social media conference held in Birmingham, AL - Social South or as it was fondly called. Are the people within your organization aligned with your social media strategy and do they understand how social media will impact the enterprise? When most enterprises develop their social media plans the work usually begins with defining goals/objectives which leads to how to measure success and of course defining the tactical execution. also mean your customers and stake holders. organizational alignment.
CONVERSTATIONS | SATURDAY, JULY 12, 2014
[Marketing] Videos to L.I.F.T Your Business Presence and Practice
Improve: How to Use YouTube With Email Marketing for Higher Conversions. Here are four videos found that fit our practice of L.I.F.T. Learning, Improving, Flowing, Thinking) for small business owners and boosting their business presence and practice: Learn: How to Optimize Your Landing Page for 5 Different Traffic Sources. Can''t see the video in your RSS reader or email? Click Here! Can''t see the video in your RSS reader or email? Click Here! Flow: Want to Innovate? Become Become a “Nowist” – Joi Ito’s TED Talk. Can''t see the video in your RSS reader or email?
BILL HARTZER | THURSDAY, OCTOBER 30, 2014
[Marketing] BREAKING NEWS: Duane Forrester is No Longer Sr. Product Manager – Webmaster Outreach at Bing
Whether that means that you’re at Microsoft, or maybe even Google, I’m sure you’ll have a very active role in the Search Marketing community. My good friend Duane Forrester, Senior Product Manager – Webmaster Outreach at Bing, has just announced that he was “reorganized” out of his job as the head Webmaster Liaison at Bing.com. On his blog, Duane posted: Microsoft announced changes within the structures of several groups in the company. More to come… The post BREAKING NEWS: Duane Forrester is No Longer Sr. Thanks a lot. Search Engines
LAUREL PAPWORTH | WEDNESDAY, DECEMBER 9, 2009
[Marketing] Newspapers: Fear and Loathing in Social Media
Marketing Course & Traineeships: MFA (Media Federation of Australia) (0). At Media140 I said mentioned that journalists (well some, anyway) weren’t really members of the social networks, just using them to lift stories, out of context, with no respect for the online community family. Or, weirdly, move between the two – sometimes mucking around with the rest of us on Twitter, the next minute lifting content to ridicule in heritage media channels. It’s annoying when a joke or a miffed tweet meant to be human interaction becomes front page News. What do you think?
MINDJUMPERS | TUESDAY, AUGUST 21, 2012
[Marketing] Having a Community Means Having a Brand: Listen to Feedback!
Considering how it for every business must be the ultimate goal to increase sales numbers, you definitely have to think your community into the strategy by taking into account what they say and how can you improve your offering through them to create the best market fit. Having a community such as a Facebook brand page equals engagement! The key element is not only to promote your brand or a new product launch, because if you had no community, where would your business actually be? Just remember to keep the promotional content on a certain level! This also leads to the next point.
FIREBELLY | SATURDAY, JULY 9, 2011
[Marketing] Did You Know…You Will Like This Show?
Alyson Ahrns is a freelance content developer for Firebelly Marketing, reporting live from New York City. Before the holiday weekend, I sat down with my laptop and popcorn to finally watch the season finale of one of my favorite TV shows. I was about a month overdue for watching. Needless to say, I was extremely excited. As I nestled into the couch and hit “play,” the first commercial to appear took my night (and week after) for an unexpected turn. The opening slide read: “Did you know that 80% of viewers who watch this show will like this show too?” ads on Hulu like I have?
FIREBELLY | WEDNESDAY, JUNE 22, 2011
[Marketing] Shazam At The Signal
Alyson Ahrns is a contributing content developer for Firebelly Marketing, reporting live from New York City. Music-lovers have been Shazaming songs they can’t quite identify for years now. know my life is a little less stressful now that I don’t have to agonize over why I can’t name that tune. But what if holding up your phone to a speaker not only provided you that song name you couldn’t quite place but also unlocked exclusive video content and song downloads? That’s exactly what Bravo’s partnership with Shazam is doing on Platinum Hit. Tell me your thoughts.
JOEY STRAWN | MONDAY, SEPTEMBER 13, 2010
[Marketing] I Got A Great Idea(Paint)
Footnote 3: Try this: if you are reaching out to your customers, ask yourself, “How would I like to be approached? then market that way. Related Posts: How Your Audience Is Like The Mogwai Marketers, What To Give Your Consumers That’s Not Crap The Difference Between Cats & Dogs and Why You Should Give A Damn The Thing About Cleavage Change Your Reality To Change Their Perceptions. Digg Digg First off, let me state that I am not an affiliate for IdeaPaint , but would be happy to take their money for writing this if they feel so obliged. needed a whiteboard.
SMALL BUSINESS MAVERICKS | MONDAY, OCTOBER 29, 2012
[Marketing] Guest Blogging Wins
When it comes to off-site marketing and content publishing, few tactics provide as many benefits as guest blogging. Take advantage of the guest blogging trend by choosing the best blogs in your niche, writing great content that will benefit their readers, and you will enjoy the benefits that this online marketing opportunity brings. The gurus and the ninjas are right about one thing: Guest blogging produces a lot of benefit for small business owners who want to expand their businesses and build their brands. You will reach people who otherwise might never hear about you.
SMALL BUSINESS MAVERICKS | MONDAY, OCTOBER 15, 2012
[Marketing] 4 Places To Build An Online Brand Page
You’ve likely heard of Facebook brand pages, but did you know there are 4 top social media websites that currently allow brands to build their very own brand page for marketing and lead generation purposes? This site has recently become even more important by enhancing its local search opportunities for marketers. I can see a day when Foursquare could become the most important local search engine online. It’s true. Here are 4 popular social media websites where you can currently build brand pages. Facebook - Facebook led the way with brand pages. These are just four.
CONVERSTATIONS | SUNDAY, DECEMBER 28, 2014
[Marketing] Week in Review: Posts and LIFT Shares, Dec 21– 27, 2014
Ways to Improve Your Pinterest Marketing. Week in Review December 21 – December 27, 2014: Posts and Podcasts from ConverStations and SmallBiz Tracks (Almost) Daily Podcasts , and LIFT resources shared on Twitter ( @smallbiztracks ). This Week on ConverStations. ConverStations blog posts you may have missed this week: Pages Turning Near a Toasty Fire. Tips for Success Working From a Home Office. Last Minute Gift Ideas: Subscriptions for Business Owners. Merry Christmas 2014. The Good, Bad, and Ugly of Your To-Do List. Habits and Ideas in LIFT Clips. Scott. LIFT Resources This Week.
MINDJUMPERS | WEDNESDAY, SEPTEMBER 1, 2010
[Marketing] The Most Badass YouTube Video Ever?
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Flowtown – an Interesting Social Marketing Tool Urban Outfitters Likes Facebook » The Most Badass YouTube Video Ever? Similar Posts: Successful Ways To Create User Involvement Version 2 of Viral Success Tips for Viral Marketing Success: Channels, Stories and People Tags: Expendables , Sly , Sylvester Stallone , Trailer , Youtube , Youtube take-over Posted in Marketing & Communication View Comments to “The Most Badass YouTube Video Ever? Confused?
CONVERSTATIONS | MONDAY, AUGUST 30, 2010
[Marketing] Justin Brady Designs Elegant Virtual Book Signing
Cover via Amazon Is Des Moines' own Justin Brady creating a business model on how authors will soon be marketing books? For the secong time this year, Justin has paved the way for "bringing in" a best selling author to have a "virtual book signing." Des Moines' second virtual book signing, featuring renown speaker and author, Matthew E. May and his book "In Pursuit of Elegance: Why The Best Ideas Have Something Missing" will take place Tuesday, September 7th at Jasper Winery from 5 - 6:30pm! It was a rousing success. Books are purchased locally. The audience has a big role.
WHAT SPINKS THINKS | WEDNESDAY, NOVEMBER 11, 2009
[Marketing] 5 Creative Ways to Use Sponsored Tweets « The Spinks Blog
Market Research. Reply click says: December 6, 2009 at 7:50 pm Hi, i meet thought i’d place Reply tweet adder review says: March 8, 2010 at 7:54 am To effectively use Twitter for marketing, without having to spend all your time on Twitter, you need to set up a strategy. Reply Arnsworth says: March 12, 2010 at 5:04 am To effectively use Twitter for marketing, without having to spend all your time on Twitter, you need to set up a strategy. Twitter is a place where you can market your brand or yourself in way to captivate and socially interact with your followers.
SIMON MAINWARING | THURSDAY, JULY 28, 2011
[Marketing] Toyota’s 100 Cars for Good: Putting products to good use for others and themselves
It’s this marriage of purposeful marketing that benefits a company’s bottom line and society at large that has the potential to scale our response to the challenges our world faces. Creating a shift in the practice of capitalism requires a re-framing of thinking and behavior. Often, when you talk exclusively about the changes in corporate thinking, people rightly ask for concrete, actionable examples. When you talk exclusively about practical examples or tactics, they beg the question of the changes in thinking they imply. So my aim is to balance both.
PAMORAMA | TUESDAY, JULY 27, 2010
[Marketing] Facebook Advertising: Brands Can't Buy Enough | pamorama
pamorama marketing, life, social media Home About Bookshelf Links Contact Facebook Advertising: Brands Can’t Buy Enough by Pam Dyer on July 27, 2010 Share If you’re wondering how Facebook is performing among large brands, look no further than Barry Diller. “Somewhere midway between 5 million to 500 million, we became far more relevant to marketers, he says. South Park 9,011,041 86,214 620,011 Marketers used to view Facebook as a place to experiment. My company, which spends a huge amount on advertising, we spend every nickel we can on Facebook.
PROBLOGGER | MONDAY, SEPTEMBER 2, 2013
[Marketing] 6 Essential Twitter Tools to Find and Connect With Influencers
Influence Marketing. Influence marketing is all about identifying who has influence within your industry or niche and market directly to them. Think about it like this, there are influencers within most niches or industries on the web and they have an existing audience so the ultimate aim of using these tools is that you will be able to tap into that audience and use it to market your blog. It excels at allowing you to easily find influencers and find market insights. This is a guest contribution from Adam Connell, blogger at Bloggingwizard.com. Twtrland.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Marketing] Connecting 2 the World
The American Marketing Association, National Communication Association, American Management Association, American Institute of CPAs, and ASTD all have a great influence on organizations. Education, the knowledge society, the global market all connected through technology and cross-cultural communication skills are what this blog and I am all about. skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. Friday, June 20, 2008. On a break. Posted by V Yonkers. at 7:59 AM. comments. Links to this post. Updating new skils. at 6:11 AM.
MICRO PERSUASION | SATURDAY, JULY 17, 2010
[Marketing] Twitter Clips Hundreds of Followers from High Profile Accounts.
Jul 17, 2009 wbaustin said. >> Anthony Scaffeo >> Probably 2 to 5% of my followers are pure spam at any given time and 10 to 20% are clueless newbie marketers. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Perhaps the database was recompiled? See the gallery that follows this post. Personally, its not a big deal to me (I am grateful for every follower I have!). Anyone have any insight here? Likely just taking out spam followers?
ENGAGE | WEDNESDAY, MARCH 16, 2011
[Marketing] Tying It All Together: What a Well-Placed Headline Can Do For A Layout
image: dehuacarpet ] If you liked this, try: Capital Improvements: Using Initial Caps to Improve Your Designs An Illustrated History of Content (and a Smooth Move in Content Marketing) Head(line) of the Class. T here’s a scene from the Coen Brothers’ 1998 cult classic The Big Lebowski where Jeff Bridges’ character, The Dude, walks into a local bowling alley lamenting the ruination of a living room rug vandalized by intruders. That rug really tied the room together, did it not?” asks a concerned John Goodman, who plays fellow bowler and screwy Vietnam Vet Walter Sobchak. “F@*#ing A!”
SMALL BUSINESS MAVERICKS | FRIDAY, SEPTEMBER 7, 2012
[Marketing] Is Bing The Best Search Engine?
But if it’s true and Bing’s results are better, does that mean online marketers should change their focus from Google to Bing? Bing keeps trying to convince, by one way or another, that its search results are better than Google’s. They’ve tried just about everything they can think of. But they have one more card to play (or maybe not), and they’re playing it pretty heavy right now. This is probably the best idea that Bing could come up — a blind search engine test. Well, there is. It’s called Bing It On. However, I do expect Google to retaliate.