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  • KIKOLANI  |  TUESDAY, FEBRUARY 26, 2013
    [Marketing] 7 Things I Learned in Almost 3 Years of Blogging
    To be a blogger, you should be a writer, an editor, a proofreader, a site manager, developer, designer, marketer and on and on. Seth Godin, the marketing guru, said on his blog, “Write long and detailed posts to get more traffic.” This is a guest post by Koundeenya Dhulipalla. This is my almost third year into blogging and I’ve learned a lot about how things go on the Internet. ve come across Panda, Penguin, EMD and have also experienced other changes regarding the search results on Google. lost four of my Adsense accounts and been somehow able to monetize my blog.
  • ACIDLABS  |  FRIDAY, AUGUST 6, 2010
    [Marketing] Taking money from AGIMO doesn't help
    Like HR, communications or marketing, IT is a “cost”. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. Taking money from AGIMO doesn’t help August 6, 2010 in posts Andrea Di Maio of Gartner has written a pointed post with respect to the government taking $440M out of innovation funding to reduce our already tiny by global standards deficit. stakes. We’re in an election, money is being sought everywhere. That said, I think Andrea is absolutely right.
  • MICRO PERSUASION  |  MONDAY, JULY 5, 2010
    [Marketing] The Big To-Do Over To Do's - The Steve Rubel Stream
    And the market keeps expanding too, a sign of our times, I have tried many of these - in some cases multiple times: Backpack , Toodledo , Google Docs , Things , Omnifocus , GMail Tasks , Remember the Milk , Evernote and more. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 5 Jul 2009 The Big To-Do Over To Dos Years ago, life was simple. You checked boxes. love it!
  • SOCIALNOMICS  |  FRIDAY, MAY 2, 2014
    [Marketing] 5 Blogging Tips to Earn Money
    One of the golden rules in blogging is knowing your target market. Talk to some successful bloggers or internet marketer and get some useful tips on how you can get good marketing results in your blog. 'Making money in blogging seems like a tough job but it doesn’t have to be. Many people are already jumping on writing a blog because of the success stories they’ve probably heard from other bloggers. In creating your website, you only need a minimum investment and a lot of effort to establish your blog. You cannot get rich quickly in blogging. Thumbnail: [link].
  • SOCIALNOMICS  |  MONDAY, JANUARY 17, 2011
    [Marketing] Building Online Consumer Engagement
    With social media marketing becoming ever more established, there are now countless brands battling for online consumer engagement. Mainstay marketing techniques like competitions and giveaways continued to work well in Q4 2010. Whether it is fans on Facebook or followers on Twitter, most major brands are looking to build consistent and useful social media fan bases. However, although a loyal following is a good start, how this following interacts and communicates is also a key factor in a brand’s social media success. Some brands are beginning to monetise social media.
  • GAURAVONOMICS  |  THURSDAY, NOVEMBER 18, 2010
    [Marketing] Economics Times Story on How Facebook Messages Will Change Email
    Summit in San Franscisco by its founder and CEO Mark Zuckerberg, the social networking giant aims to get into the business of email services, threatening the market share of Google , Yahoo!, By getting into the email business, Facebook is looking at grabbing market share from Gmail, Yahoo, Lycos and Hotmail. Made in India, Made for the World: A Manifesto for Indian Social Web Startups 360 Degree Marketing Redux: How the Social Web is Changing the Marketing Communications Ecosystem. Facebook Messages has a three-part value proposition – 1. 18 Nov, 2010. million.
  • MINDJUMPERS  |  TUESDAY, NOVEMBER 2, 2010
    [Marketing] Twitter Client For Your Browser – TicknTalk
    see this feature as being valuable for marketers to see what type of links are trending, and for everyday Twitter users to keep up with the down low. Tweet Written by Tehneyat who currently resides in London, United Kingdom from where she is blogging for Mindjumpers. You can follow Tehneyat on Twitter @tehneyat. was recently recommended to try out a Twitter client for my browser, TicknTalk. It has three features: 1) Overview of top links of what has been retweeted on Twitter (allows you to stay on top of trending links – and not necessarily only topics). Cheers.
  • ENGAGING BRAND  |  FRIDAY, DECEMBER 20, 2013
    [Marketing] The Only Secret You Need to Make Profit
    'Read most marketing or business blogs and the word value will appear at some point.but what is value? So let''s promise ourselves and the people around us in 2014 that we will aim for making the world a better place for someone.let''s promise to aim to deliver great value and trust in the market to reward our actions. In a sense it is one of those words that we all know what it means to us, however it is difficult to define. Let Bob explain how I see value. Now if we take that value equation and translate it to everything that we do.on we forget profit is not created.we
  • NOWSOURCING  |  TUESDAY, SEPTEMBER 2, 2014
    [Marketing] Think Big Louisville: It’s Time To Act
    Brian Wallace, Founder of NowSourcing , Jason Falls, VP of Marketing at Cafe Press , Tony Schy, Executive Director at Velocity , and Zack Pennington, Co-founder and CEO of US Chia each took turns addressing the crowd. 'It’s time for Louisville to think big. That was the consensus last week at NowSourcing’s Stop Thinking Small Louisville event. Topics covered included startup culture, capital, and the fact that Louisvillians are too nice to tell you your “ugly baby” idea is bad. Rather, we should strive to put Louisville on the map in its own unique way. Photos Courtesy of Brian Wallace.
  • JEFF KORHAN  |  TUESDAY, NOVEMBER 30, 2010
    [Marketing] I Get to Speak Today
    But when I also say that I get to do handouts today, edit an article today, or research material for an upcoming presention - I am reminding myself that I get to help many small business professionals with their marketing when I speak to them sometime in the very near future.  . Tags: Awareness Small Business Success clients customers Jeff Korhan marketing productivity purpose small business speaking The Rookie work How you view your work - every aspect of it, will determine the energy you bring to it. There is a Reason They Call it Work. The truth is, it It feels like. Saying.
  • JEFF KORHAN  |  MONDAY, AUGUST 30, 2010
    [Marketing] Increase Your Work Efficiency with The Pomodoro Technique - Jeff.
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Social Media and Small Business Marketing to Older Adults | Main | Oops! The Pomodoro Technique I just became aware of this technique over the weekend via John Jantsch and his Duct Tape Marketing Blog. The Pomodoro Technique I just became aware of this technique over the weekend via John Jantsch and his Duct Tape Marketing Blog.  This unit is known as a pomodoro.  So, I'll just give you a general idea from my experience today.
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, JUNE 13, 2013
    [Marketing] What Is A Balanced Narrative?
    No matter what the tangible financial picture is the market can now get a balanced view of any business simply by “listening to its stakeholders” and the intangible attributes. Simply by listening anyone can determine how much intangible capital an organization has by hearing noises from the market of conversations. 'A medium sized business has been in business for over 30 years. It has over 200 employees and operates on very thin margins. Small errors can cost lots of money and even the loss of lives. The operations manage has been with the company for over 10 years.
  • THE RELATIONSHIP ECONOMY  |  FRIDAY, JUNE 7, 2013
    [Marketing] People See More Than You Think
    Sellers knew this and took advantage of the situation and manipulated markets for the sake of higher financial gains. Marketers learned to spin information in entertaining ways. 'There was a time when sellers took advantage of dumb buyers. Buyers were dumb simply because they didn’t have access to enough information to make informed decisions. Suppliers were squeezed, employees were expenses, the environment wasn’t a consideration and the entity was a slave to its shareholders. Then buyers became smart and sellers had to provide more information about everything.
  • THE RELATIONSHIP ECONOMY  |  TUESDAY, MAY 7, 2013
    [Marketing] Denial Only Has One Result
    Markets change. Today’s market dynamics are fueled by a connected world engaged, informed and creating rapid cycles of change that wait for no one to catch up. 'We tend to deny the things about ourselves that we don’t like. Some of those things are obvious to others while others are hidden below the surface and we cover them up like an addict covers up their addiction. It is hard to change and sometimes change doesn’t happen until it is forced upon us. Our health can slip away for years then it becomes a choice of change or die. Avoiding the Worse Results.
  • ARI HERZOG  |  THURSDAY, DECEMBER 22, 2011
    [Marketing] What Facebook Likes Really Mean
    It takes a fraction of a second to click a button indicating you like a page, so what does it really mean to marketers when they see people liking them? “Since not all Facebook fans are loyal customers, this gives marketers an opportunity to leverage the social network to encourage purchases and loyalty among their fans,” the eMarketer article explains. recent survey indicates a mere 24% of Facebook likes come from genuine customers who like the brand. This confirms the belief that social networking sites are social identity sites. Thanks for the inspiration, Marsha !
  • SPIN SUCKS  |  FRIDAY, JANUARY 27, 2012
    [Marketing] Gin and Topics: #McFail, Chobani, and Social Media
    Well, I guess I have to do a real Gin and Topics this week that is all serious and PR/marketing focused. Why, you ask? Because NO ONE sent me funny videos this week. Here I sang your praises last week and then you let me down this week. Bah humbug. So you’re going to have to think this week. No fun for you! If you want out of intellectual prison, you should send me videos or funny stories to feature next week. Radical Copycatting of Pinterest. When Paul Sutton and I debated the merits of Pinterest earlier this week, Karen Rocks alerted me to Pinspire. Go ahead. Click on that link.
  • ENGAGING BRAND  |  FRIDAY, OCTOBER 19, 2012
    [Marketing] Why you shouldn't aim to beat the competition
    Social media is a different way of seeing the market. Business is naturally a competitive environment, we have a built in DNA to grow our business, compete in the market.beat the competition.  . It is about winning, not by beating the opposition which can be costly through promotions, ad spends etc.but winning as a by product of cooperation. Social media recognises the human need for connection. It recognises that conversation and being there to help, to educate, to entertain is the fuel for society to succeed. Therefore conversation leads to connection (if done properly!)
  • KIKOLANI  |  FRIDAY, MARCH 29, 2013
    [Marketing] Fetching Friday – Resources Mashup & Funny Cute Animal Compilation
    Ways Content Producers Should Adjust to the Latest FTC Disclosure Rules – Don’t worry — disclosure doesn’t need to be complicated or take away from your marketing message. Ask the Content Marketing Know-It-All – Sonia Simone answers your questions about content and online marketing. The Marketer’s Go-To Guide for Creating Data-Based Content – Learn how to use data to improve your content strategy. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week.
  • ENGAGING BRAND  |  WEDNESDAY, APRIL 30, 2014
    [Marketing] Now YOU can have control without taking control
    When we try and impose ideas in social marketing or within our business.we 'In business you can often feel unless you do it yourself then it won''t be done right. Business Business can turn you from a normal, accomodating person into a control freak.maybe not all the time but certainly at those stressful moments. When I was in my early twenties I was promoted to Managing Director. It was a huge responsilbility and my boss - who had been promoted to Group - gave me some wonderful advice. Anna, when you lead a business you are not the captain, you are the navigator. Tweet this ).
  • SPIN SUCKS  |  SUNDAY, AUGUST 15, 2010
    [Marketing] Your Leadership Brand | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 15 2010 Your Leadership Brand By Daniel Hindin | Email | Print | 4 Comments | Guest post by Randy Hall , founder and principal of 4th Gear Consulting. Businesses, no matter their size, depend on the success of their brand for sustainability and growth.
  • JANET FOUTS  |  TUESDAY, JULY 5, 2011
    [Marketing] Google+ and World Domination
    Yes, for some early adopters there will be a first mover advantage, but it takes a certain kind of business and market to make that work. If you’re as into social media networks as I am you’d have to have your head in the sand to miss the launch of Google+ , a shiny new social network from Google. If you weren’t lucky enough to score an invite, here’s a demo to tease you. Adding the “ Authorship&# tag &# to syndicated posts will allow users to follow specific authors and list your content on the +1 tab of your Google profile. You know who you are.
  • CONVINCE & CONVERT  |  SATURDAY, NOVEMBER 23, 2013
    [Marketing] 7 Questions About Facebook’s New Star Ratings System
    Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Questions About Facebook’s New Star Ratings System is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'In this “let’s get physical” edition of The Baer Facts, I talk with  Kyle Lacy  of  ExactTarget  about Facebook’s new system of applying star ratings to Pages , and the merits of kettlebell as a workout option. Thus, a “reality” show about those happenings.
  • ADAM SHERK  |  WEDNESDAY, SEPTEMBER 23, 2009
    [Marketing] A Closer Look at Fan Engagement on the Fox News Facebook Page
    The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? So I thought I’d take a closer look at what Fox News is doing on its Facebook Page , as well as some engagement examples. Even more mundane news items still manage to spark a round of commenting.
  • ADAM SHERK  |  TUESDAY, JANUARY 19, 2010
    [Marketing] Alicia Keys Facebook Page: I'd Sign Up if She Asked Me All Cool
    The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? Alicia Keys knows how to do it. Users who go to the “Sign Up” tab on her Facebook Page get a personal appeal from Alicia Keys herself, extolling the virtues of her mailing list.
  • SOCIALNOMICS  |  THURSDAY, SEPTEMBER 26, 2013
    [Marketing] The Effect of Social Media on Commerce
    That could be why half of social media marketers reported a 500% ROI. 'The power of social media as a whole on consumer spending is far heavier than you probably imagine. This infographic on the rising influence of social media on commerce puts the financial picture of facebook, twitter, YouTube, blogs, and more into stunning perspective. The facts are difficult to believe, though we probably all saw this day coming. It’s just here faster than we realized. Social media has an enormous influence on consumer purchases, and billions of dollars are spent online.
  • IDACONCPTS  |  TUESDAY, APRIL 1, 2014
    [Marketing] What Are “Fake Apps” and How Do You Avoid Them?
    Simply put: not all of the apps in the Android Market or on Google Play are legitimate phone applications. In late 2013, for example, a rush of fake “BlackBerry Messenger for Android” apps hit the market. 'Have you ever downloaded a smartphone app, only to find that it didn’t work? You probably ignored it or deleted it from your home screen, assuming the developers hadn’t worked out all of the bugs yet. However, you may have also fallen victim to what is known in the industry as a fake app. What Are Fake Apps? Messenger.” How Do You Avoid Fake Apps?
  • DIVA MARKETING BLOG  |  TUESDAY, SEPTEMBER 22, 2009
    [Marketing] A Digtial Handshake With Paul Chaney
    In his new book The Digital Handbook Paul simply and smartly explains not only why it is now critical that marketers pay attention to social media but suggests ways of how to put the tactics into play. Toby/Diva Marketing : This is your second book on social media. People who don’t understand the underlying philosophy are trying to use the genre as a direct marketing tool, and it doesn’t work. Toby/Diva Marketing : Your book has been called a “road map” to understanding social media. Toby/Diva Marketing : Following the idea of a road trip. Paul Chaney.
  • LOUIS GRAY  |  FRIDAY, AUGUST 12, 2011
    [Marketing] Strawberryj.am: Popular Links from Your Twitter Friends
    Disclosures: I am VP of Marketing at my6sense, an assumed alternative to Strawberry Jam. Everyone knows you can't see every update on every social network all of the time. Many services have emerged to help find you the most interesting shared content from products like Twitter , based on your own interests, those of the community or the world at large. An interesting one is called Strawberry Jam , a project backed by Hettema & Bergsten , which scans links from those you follow on Twitter and finds the content most frequently shared from your own social circle. Twitter Relevance
  • JACOB MORGAN  |  FRIDAY, JANUARY 15, 2010
    [Marketing] Vote For Me and Olivier Blanchard to Present at Enterprise 2.0 Boston!
    Red Cube Marketing Consider it done :) jacobmorgan you rock :) blog comments powered by Disqus Connect with me Subscribe to Social Media RSS RSS About Jacob Email Me Jacob Morgan is the Principal of Chess Media Group , a social business consultancy that works with medium and enterprise companies on developing Enterprise 2.0, Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Vote For Me and Olivier Blanchard to Present at Enterprise 2.0 Boston! Conference in Boston.  TAGS: best practices , enterprise 2.0 Social CRM, and Social Media strategies.
  • TWITIP  |  MONDAY, MARCH 28, 2011
    [Marketing] An Interview with TweetDeck’s Richard Barley
    Neal Wiser is Vice President of Digital Strategy and Operations at The ODM Group where he leads teams in the creation and execution of digital marketing campaigns. Richard Barley. If you use TweetDeck then you may have heard of or met Richard Barley ( @richardbarley ), TweetDeck’s Community Manager. first “met” Richard last year when he provided some thoughtful comments to a pair of posts I wrote about TweetDeck, 10 Features I Want to See in TweetDeck and 9 More Features I Want to See in TweetDeck. had planned to ask Richard for an interview, but it got put on hold on my end. Is Deck.ly
  • PUSHING SOCIAL  |  FRIDAY, MAY 14, 2010
    [Marketing] Why Facebook Is Breathing Easier These Days…
    Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social Why Facebook Is Breathing Easier These Days… by Stanford on May 14, 2010 Spread it! Share Email This Mark Zuckerberg must be sleeping easy these days.  Sure he is being cussed out daily by a hornets nest of Facebook purists, a few hip Senators, and the soccer mom here and there but life is pretty good. Well, he doesn’t have to live in the “capitalist closet&# any longer.  He had his coming out party at the F8 conference where he basically flipped the privacy cabal the bird. You too!
  • PUSHING SOCIAL  |  TUESDAY, AUGUST 24, 2010
    [Marketing] #3: Fascination Power Blogging with ALARM!
    Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social #3: Fascination Power Blogging with ALARM! by Stanford on August 24, 2010 Spread it! Share Email This This is Part 3 Of the Fascinate Series inspired by Sally Hogshead’s sensational book “Fascinate” It’s the art of agitation. Fidgeting, nail-biting, tension that crawls under your skin and puts you on edge.  You feel it when you have a problem that you can’t solve. It’s the stress that grinds on you when there’s a chance you will miss something important. Sometimes it scares you.  Be bold.
  • KIKOLANI  |  WEDNESDAY, APRIL 28, 2010
    [Marketing] My Favorite 2010 Search & Social Awards Nominees
    Stay on Search is a search and social media marketing focused blog that also covers tools, design & development, and e-commerce. Search Engine Journal covers the latest in search engine marketing news including SEO, social media, link building, PPC, and tools. Local Business Marketing – The Known Future. They have a huge section of archives covering conversion and marketing topics. Social Media Marketing Truths. Here is my pick for the best SMM (Social Media Marketing) blog out of the 9 nominees listed. Social Media Marketing Best Practice.
  • LOUIS GRAY  |  TUESDAY, JUNE 7, 2011
    [Marketing] Steve Jobs Proposes Spaceship-like Future Apple Campus
    No matter your computer or mobile preferences, or thoughts on Apple's approaches in other markets, you can learn a lot from the way Steve Jobs does business. Sitting where I do in Sunnyvale , driving ten minutes South can have me on the Apple campus, and driving ten minutes North lands me at Google in Mountain View. With both companies hiring like mad and buying up the surrounding real estate in their respective communities, it's likely that I'll be surrounded by Goople in just a few years. As far as I'm concerned, that's great. Even this presentation to the council is worth watching.
  • TWIST IMAGE  |  THURSDAY, JANUARY 5, 2012
    [Marketing] Scenes From The Frontlines
    was in the market for luggage. can only imagine the time, energy and money that this business has put into their Digital Marketing and Social Media efforts. That's not the desired outcome of the efforts that they're making in marketing. It's a lesson that speaks to the fragility of marketing as it moves through the brand ecosystem. digital marketing. A post Christmas story that is worthy of your attention. Not the usual business travel, but a luggage set for the family. We decided that we were looking to invest to get something of quality. Sales Rep: No.
  • SOSHABLE  |  FRIDAY, FEBRUARY 22, 2013
    [Marketing] Your Facebook Page Insights are Inaccurate
    This is a minor bug that has caused major headaches to marketers. Company owners and marketers complained. If you run a Facebook page, you may or may not have noticed big changes in the numbers between August and December, 2012. For those who do not run many ads, the numbers were lower than expected. For those who run ads often, the numbers were likely higher than expected. This discrepancy led many to believe that Facebook was going to a “pay to play” model and despite reassurances by Facebook that this wasn’t true, the numbers told a different story.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JULY 8, 2010
    [Marketing] The Influence Project, I Spoke Too Soon…
    marketing strategist. by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Something I wrote about yesterday. blogger.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JULY 8, 2010
    [Marketing] The Influence Project, I Spoke Too Soon…
    marketing strategist. by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Something I wrote about yesterday. blogger.
  • CONVINCE & CONVERT  |  SUNDAY, MARCH 25, 2012
    [Marketing] Is Social Media Strategy Required or Redundant?
    Participation in these (or other) social outposts are tactics used in service of a social media strategy, which in turn is in service of a marketing (and sometimes customer service/retention) strategy, which is one element of an overall business strategy. Everything in life, business, marketing, and social media has an opportunity cost. I don’t have a problem with  Guy Kawasaki. enjoy his books. His track record in business is substantial. We have friends in common. But on the subject of social media strategy, we disagree in every possible way. Is that the right approach?”)
  • SPIN SUCKS  |  TUESDAY, JANUARY 3, 2012
    [Marketing] Human Organizations Start By Being Open
    She draws from more than 10 years of experience in marketing, communications, and international business operations to help associations large and small build capacity for using social media to achieve business results. Today’s guest post is written by   Maddie Grant   and   Jamie Notter. They They will be hosting the next Spin Sucks Pro webinar on January 12 and you’ll find details below. By now it’s safe to say social media (in the context of business) has gone mainstream. This is the source of the difficulty in implementing social media. These issues are never either/or.
  • FEVER BEE  |  SUNDAY, APRIL 8, 2012
    [Marketing] Community Objective, Strategy, Strategy, Tactics, And Actions
    Reduce marketing costs. There is some confusion about the strategic part of community management. This is how we think about it:   1) Objective.   The organization decides the objective. This should fit with the overall strategic goals and mission for the organization. The  The danger at this stage is the organization doesn't properly connect the objectives to a measurable ROI metric.    The objective for the community must either increases revenue or reduces costs. For a community, these objectives will be one of the following. Improve R&D.
  • FEVER BEE  |  TUESDAY, FEBRUARY 26, 2013
    [Marketing] How To Build An Online Community: The Ultimate List Of Resources (2013)
    Never Hire A Marketing Agency To Build Your Online Community. Bughin & Zeisser, (2001) The Marketing Scale Effectiveness of Virtual Communities. Pitta and Fowler (2005) Internet community forums: an untapped resource for consumer marketers. Wang and Fesenmaier (2003) Understanding the Motivation of Contribution in Online Communities: An Empirical Investigation of an Online Travel Community, Electronic Markets, Vol 13, No 1. This is a collection of my favourite and most popular posts from the last six years. The Online Community Basics. Strategy & Planning.
  • CONVINCE & CONVERT  |  SUNDAY, MARCH 25, 2012
    [Marketing] Is Social Media Strategy Required or Redundant?
    Participation in these (or other) social outposts are tactics used in service of a social media strategy, which in turn is in service of a marketing (and sometimes customer service/retention) strategy, which is one element of an overall business strategy. Everything in life, business, marketing, and social media has an opportunity cost. I don’t have a problem with  Guy Kawasaki. enjoy his books. His track record in business is substantial. We have friends in common. But on the subject of social media strategy, we disagree in every possible way. To which he replied: No.
  • BLUE FOCUS MARKETING  |  SUNDAY, NOVEMBER 28, 2010
    [Marketing] 3 Vital Communication Questions Your Company Must Answer – Now!
    By Executive Marketing Consultant Lisa Petrilli. Blue Focus Marketing is a 360 degree social media marketing and brand consultancy, serving brands and ad agencies. Blue Focus Marketing @bluefocus360. “Everything Communicates&#. Chicago. Gary Grates, President and Global Managing Director of Edelman’s Change and Employee Engagement Group , reminded the CEOs who were gathered for this month’s CEO Connection Boot Camp of this fact. We’ve all heard it before but it bears repeating and it resonated quite strongly with me upon hearing it again in that meeting. 
  • SOSHABLE  |  MONDAY, DECEMBER 13, 2010
    [Marketing] Twitter 2010: The Year in Review
    Flowtown – Social Media Marketing Application. Just when we thought that 2009 was the wildest possible year for Twitter and that this year was going to bring some normalcy to the site, 2010 happened. In this Flowtown infographic insightfully titled “The Good, The Bad, The Ugly&# we can see that the ups and the downs were as pronounced if not more pronounced than those of 2009. What will 2011 bring? Stay tuned. We’re almost there. Perhaps my favorite part of this graphic is the list of notable people who joined Twitter in 2010. Bill Gates. Conan O’Brien.
  • ALMOST SAVVY  |  WEDNESDAY, OCTOBER 28, 2009
    [Marketing] Guess Who's An Official Blogger for LeWeb 09!
    Dominant Techniques in Social Media Marketing Reply Leave a Reply Click here to cancel reply. Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search Guess Who’s An Official Blogger for LeWeb 09! Really? look to someone right behind you? Well, OK, maybe it’s just me.
  • JOEY STRAWN  |  FRIDAY, SEPTEMBER 17, 2010
    [Marketing] Friday Social Media Haiku: Google Edition
    Marketers, What To Give Your Consumers That’s Not Crap 7 Things Twitter Is Not (And 1 Thing It Is) But To Read Is Devine Friday Social Media Haiku #1. Digg Digg There have been a lot of recent updates to come from our friends to the West, so this week’s Social Media Haiku is dedicated to Google and their ability to always surprise and delight. ———————————————————-. Call me Google Voice. Immediate and Instant. It’s Priority. Did I miss anything? Prove it.
  • WEB METRICS GURU  |  SUNDAY, APRIL 10, 2011
    [Marketing] Social2011 Recap and where think it’s all going
    I suppose if I wanted to know more about the issues the community of Radian6 users were having, I should have gone to some of the unconference sessions but I wasn’t able to (due to conflicts in my schedule), esp the Market Research one on Friday. market research people struggle with social. Having said that – I had the opportunity to play with the new Radian6 Insights platform and here are the pros and cons. Pro – Allows a business or brand to use a DataCube without building one, considering what you get, the price is affordable. DougH Doug Haslam. social2011.
  • PUSHING SOCIAL  |  THURSDAY, MAY 9, 2013
    [Marketing] Why Successful Bloggers Care About Sugar and Spice Content
    You can brainstorm Sugar Content topics by identifying the core questions that dominate your market and captures your reader’s attention.  '“What type of posts should I write?” ” The answer to this question is the difference between a forgotten blog or quick and sustained success.  Since this is the 2nd most asked question I get ( here’s the first )  I’ll give you a quick glimpse at a strategy that works every time. Sugar and Spice Content. break blog posts into two types: Sugar Content and Spice Content. It has staying power.  Blog Post Writing
  • GEOFF LIVINGSTON  |  WEDNESDAY, JANUARY 12, 2011
    [Marketing] Strength of Community Supersedes Influence
    Instead the market is left with an increasing dearth of influencer metric solutions, catering to the PR 2.0 Image by Annie Siegal. With the current overfocus on influence metrics, companies and nonprofits are left to wonder at the digeratti’s navel gazing via participation scores. While influencers play a role in social media, for a company or nonprofit that role is ultimately very small. After the influencer “graces&# everyone with their presence, the organization’s community remains. After a sales or advocacy campaign winds up, the community remains.
  • GAURAVONOMICS  |  WEDNESDAY, AUGUST 18, 2010
    [Marketing] Are We Becoming Digital Nomads?
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « GlobalPost Story on the Role of Social Media in the Kashmir Protests Killer Startup Idea: CrowdQuest White Label Platform for Crowdsourcing Q&A » Are We Becoming Digital Nomads? Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! Lets talk.
  • BRASS TACK THINKING  |  WEDNESDAY, JUNE 20, 2012
    [Marketing] We Have Met The Enemy. And They Are Not Consultants.
    The market and their clients. We love to rail on these things. Money. Experts. Consultants. Even the almighty social media. In fact, poke around your corner of the internet and in about.34 seconds you can find someone explaining why money is the problem. Why “experts” are the problem. Why social media is the problem. Why consultants are the problem. Wrong. Not so. These things aren’t the enemy. We have met the enemy. And he is us. Money. Having and making money isn’t evil. Nor is selling things to make money. Nor is using money to buy things. Experts. No one else.
  • WEB METRICS GURU  |  SATURDAY, JULY 24, 2010
    [Marketing] Davos – Communications on The Top – World Forum for Top Managers in Davos
    Marshall Sponder , SM Metrics, Web Analytics and SEO expert, owner of  www.webmetrics.guru : - “How can multinational organisations create a social media campaign to target a number of markets?&#. Kerry Bridge , Head of Digital Media Communications, EMEA and Global Sector at DELL: - “Best practices of integrating social media into an overall PR campaign&#. ·  SM and the emerging markets. Focus on the emerging markets: How far has SM advanced? Focus on the emerging markets: How far has SM advanced? Last week I mentioned. SM into existing PR campaigns.
  • ENGAGING BRAND  |  FRIDAY, FEBRUARY 12, 2010
    [Marketing] Show 264 - Generation X and Generational Differences - The.
    The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « How to tell if a company is social or so-shall | Main | From powerless manager to powerful dreammaker » Show 264 - Generation X and Generational Differences Show 284 of The Engaging Brand leadership and marketing podcast  is ready just for you. Show 301 - How Risky is Risk Show 300 - Facebook Marketing Show 299 - The 24 Hour Customer Do we need a new style of citizenship? Try GoToMeeting FREE for 30 days. and I ask her Who is Generation X?
  • IMAGINE YOUR REALITY  |  TUESDAY, FEBRUARY 19, 2013
    [Marketing] How to apply the Tipping Point Mentality to your Business
    see some businesses where it seems like every year they are involved in changing their branding or marketing to the point that they never get comfortable with the marketing they are doing because they want instant results and don’t realize it can take longer to get those results than just a few months. It’s okay to refine marketing, but at some point you also need to stick with it long enough to see if it is really working for you (which goes back to persistence). Maybe you need to change who your target clientele is. Or maybe you need to change your pricing.
  • TWITIP  |  FRIDAY, FEBRUARY 5, 2010
    [Marketing] You are Judged By Your @ Replies
    February 5, 2010 Kiesha @ Affiliate Marketers Help Desk @krenee76 I like @replies, it does let you know the person actually participates in conversations and retweets, but if the person has nothing but @replies that consist of lists of several @so-and-so’s – one after the other and never really saying anything of value – I tend to wonder about their whole purpose for being on Twitter in the first place. You are Judged By Your @ Replies 28 I judge you by you by your @ Replies… I do. Guilty as charged. Be authentic. Be YOU. These @replies are important. Thanks!
  • ARI HERZOG  |  THURSDAY, FEBRUARY 10, 2011
    [Marketing] Feature Friday: Musing about Mobile Networking
    Feature Friday: Social Media Marketing Across Global Cultures. Tweet Share The following is a feature article by Rob the Web Guy. Just before the end of last year, my email box was inundated by newsletters filled with articles & posts like “The Top 50 Facebook Posts of 2010” and “Top 20 Most Useful Twitter Blog Posts of 2010.” I was really excited to download and read these during my Christmas vacation, hoping I would learn some valuable information on something I may have missed last year. When I was done, I was thoroughly disappointed. Almost 80% said their phone! thought wrong.
  • WEB METRICS GURU  |  SUNDAY, JULY 18, 2010
    [Marketing] Who killed my SEO Internet Experiece and Web Journal July 15th-18th, 2010
    Most marketing campaigns are guesses. Read a story today about how SEO Has Killed  The My Internet in Search Engine Land – it was quite good… can almost hear music going in the background…ha. &# … Everywhere I look, I see bad websites. “… SEO has left me in such as state that I can no longer look at a website like a normal person. see flaws in websites everywhere I look. Here’s just a taste of what my warped little mind sees as I browse the web.&#. Could be too much SEO works poisons the ability to just enjoy a typical dysfunctional website. So Do I.
  • MINDJUMPERS  |  MONDAY, JULY 5, 2010
    [Marketing] Roskilde Festival is on Foursquare
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Defining a Strategy To Use Content In B2B Marketing Meet The Founder of The Bees Awards » Roskilde Festival is on Foursquare Posted by Anne Herngaard Jul 5th, 2010 Tweet I’ve been attending Roskilde Festival. Facebook Places Explained Tags: digital media , Foursquare , mobile apps , Roskilde Festival , smartphone Posted in Marketing & Communication , Social Network Leave a Reply Click here to cancel reply. already had my phone with me, so why not just use a digital version.
  • KIKOLANI  |  THURSDAY, MAY 12, 2011
    [Marketing] Fetching Friday – Resources Mashup & Cat Yoga
    Making Money Online / Marketing / Online Business. The ultimate guide to Twitter marketing – a huge list of articles and resources to help you learn more about engaging on Twitter. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Great tips! Find out! Personal Development / Productivity. Cat Yoga.
  • LOUIS GRAY  |  WEDNESDAY, JULY 27, 2011
    [Marketing] Living On the Web With Chromebook Good for Battery Life
    No doubt the earliest models aren't yet putting too much fear into established PC market share unit leaders, who have to be watching the developments with some interest, but as someone who lives on the Web, and has access to the first model from Samsung, it's clear to see how the concept of a Chromebook provides value. If I want to rent a video, I can turn to YouTube or the Android Market. The Air, which I used much like the Chromebook, primarily for e-mail, social networking, playing music, etc., More: louisgray.com | RSS | E-mail | Cell: 408 646.2759.
  • DIVA MARKETING BLOG  |  SUNDAY, JANUARY 17, 2010
    [Marketing] For Haiti - One By One By One
    The people of Haiti will not be safe for many weeks or more likely many, many months.    Diva Marketing is a wee voice within the billions of web pages on the Internet; however, I couldn't let the opportunity of using the space on this site go by without an acknowledgment, of what my friend Geoff Livingston says, goes beyond the damage of a hurricane to the devastation of poverty. Today Max and took a walk in the rain. But we were safe. There are millions of people today in a small island in the Caribbean who are not safe. If there is anything social media has taught me.
  • SHIFT DIGITAL  |  TUESDAY, JUNE 12, 2012
    [Marketing] Pinning Your Hopes On Social Media
    It’s not enough in today’s culturally and socially aware market to provide customers in the QSR industry with a superior product; they want more. This is the second post in a series of posts dedicated to the Quick Service Industry (QSR). I previously wrote about  5 excellent reasons to get on board with franchising in 2012. Today, Today, I’m discussing pinning your hopes on social media. Enjoy! . Consumers in today’s day and age want deals, coupons, and they want the best possible product for the least amount of money they can possibly spend.
  • TWIST IMAGE  |  SUNDAY, APRIL 27, 2014
    [Marketing] Humanizing The Company
    If you''re trying to better understand how communications and marketing has changed so dramatically in the past decade, and what to (really) do about it, Gini Dietrich really does walk the walk. She co-authored her first book, Marketing In The Round with Geoff Livingston and is back with a brand news book, Spin Sucks. content marketing. digital marketing. marketing blogger. marketing in the round. marketing podcast. 'Episode #407 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. arment dietrich.
  • ONLINE COMMUNITY STRATEGIST  |  WEDNESDAY, OCTOBER 28, 2009
    [Marketing] There is some value in anonymous comments
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed There is some value in anonymous comments October 29, 2009 in comments | Tags: "anonymous comments" , news comments , online comments Before you balk at the title of this post, hear me out. have written in the past about the cloak of anonymity worn by trolls and how it allows them to run rampant on the internet with no real accountability or repercussions for their actions. Believe me. There is some benefit to allowing screen names.
  • WWW.BIZCHICKBLOGS.COM  |  TUESDAY, JANUARY 4, 2011
    [Marketing] How I Achieved Blogging Success In 30 Days
    I’m curious as to what the ideal ratio of writing good content to marketing and selling yourself is? January 4, 2011 Blog Community Subscribe RSS BizChickBlogs the digital magazine for smart women Home Business Health Technology Relationships & Family Editor’s Corner News Style Travel Food Culture Reviews Interviews Guilty Pleasures #BizChickChat You are here: Home / Business / How I Achieved Blogging Success In 30 Days How I Achieved Blogging Success In 30 Days September 2, 2010 By Wayne Howard 87 Comments Tweet Guest Post by Wayne Howard of Business & Pleasure.
  • GREG VERDINO  |  FRIDAY, MAY 4, 2012
    [Marketing] Five For Friday: May 4, 2012
    And some practical advice and provocative questions for marketers still struggling to get social right. While most are still more influenced by traditional marketing when deciding on which movie to see, for instance, they are increasingly using social networks on their mobile devices while watching that movie -- in theaters. New Maxims For Social Marketing Here are some good takeaways for companies trying to get “social”: Your customers have many constantly-expanding networks on social platforms with which to share content and, potentially, your content. Five For Friday
  • ENGAGE  |  FRIDAY, JANUARY 24, 2014
    [Marketing] 5 Ways to Make Pinterest A Bigger Part of Your Content Strategy This Year
    The internet is full of direct marketing campaigns. While some social media networks (Reddit, I’m looking at you) are inherently distrustful of brands using their networks to peddle wares and gain shares, Pinterest embraces content marketing with open arms. 'Last year was a huge year for social media. Between Vine and Instagram fighting for attention, Millennials ditching Facebook for Twitter and Snapchat making selfies anywhere at anytime a “thing,” sharing content with your online audience has never been easier. Last year, Pew Research reported that one-third of U.S. Do it.
  • THE WAY OF THE WEB  |  WEDNESDAY, DECEMBER 29, 2010
    [Marketing] Do you blog?
    It doesn’t have to be specifically about marketing or social media (Some of my absolute favourite bloggers have nothing to do with either subject). The start of a new year is almost upon us, and for me it’s a good time to refresh a few things, including my reading list. And I’ve realised that I’ve been awfully rude for a while and not asked what YOU are doing… So, if you’re reading this and have a blog, leave a link in the comments. Maybe let me know what it’s about and how long you’ve been blogging for? Blogging blog blogger comments
  • BLOGGER XPERTISE  |  WEDNESDAY, OCTOBER 17, 2012
    [Marketing] Forget about SEO, develop a user-centric content - Blogger Xpertise
    from "search engine marketers" and "search engine specialists" trying to sell us their services. Blogger Xpertise. Blogger sites that go beyond the basic template, showing you how to make your Blogger site just as amazing. About Us. Portfolio Pieces. Blogger Tips. Hangouts on Air. Submitted Questions. Opinion Pieces. Templates. Contact Us. Follow by Email. Subscribe To. Posts. Posts. Comments. Comments. Google+ Followers. Upcoming Events. Join us for our free weekly Hangout On Air event called the Friday Request Line, providing Blogger discussion, assistance, and helpful suggestions.
  • JACOB MORGAN  |  FRIDAY, APRIL 26, 2013
    [Marketing] Investing in Enterprise Collaboration Can Help You Attract and Retain Top Talent
    As another example, you might be in the marketing department at your organization yet have extensive knowledge about IT related issues. 'According to a Forbes article by Jeanne Meister : “The average worker today stays at each of his or her jobs for 4.4 years, according to the most recent available data from the Bureau of Labor Statistics, but the expected tenure of the workforce’s youngest employees is about half that. One of the many benefits of investing in enterprise collaboration is being able to do both of these things. Giving employees a voice. Becoming a leader. and others.
  • DIRECT MARKETING OBSERVATIONS  |  THURSDAY, FEBRUARY 17, 2011
    [Marketing] Content is under scrutiny? It’s about time.
    Marketing departments and SEO companies understand this.  .  .  .  .  .  .  .  . Creation, curation and aggregation. We all probably fall into one of those categories. We do one of those. don’t dispute blog posts like this Why Content Curation Is Here to Stay. I get that. What I have a problem with is the type of content creation we run across when doing brand monitoring work for clients. It’s falling into two camps. Here’s the first. This is troll like stuff.  This is not new. Useless web pages have been appearing high up on search result pages for awhile now. 
  • SOCIALFISH  |  SUNDAY, SEPTEMBER 23, 2012
    [Marketing] Unmissable Stories This Week
    More important, there’s no way for you to enter these private settings and do any serious marketing, because they’re hidden from you. Here are a few stories I’ve come across over the last few days that I don’t want you to miss. LinkedIn launches a program to help Nonprofits find board members. LinkedIn Board Connect: Helping Nonprofits Find Board Members on LinkedIn  (LinkedIn Blog). To participate, you must be a registered U.S. nonprofit. We are launching in limited release to give us a chance to learn from our initial participants. economy. Tech now has its own RIAA. Penn).
  • WWW.CHRISRAWLINSON.COM  |  WEDNESDAY, OCTOBER 27, 2010
    [Marketing] 21 Free Social Media Tracking tools
    Chris Rawlinson The Marketing Gentleman's Log Home Contact Photo Gallery Who is Chris Rawlinson 21 Free Social Media Tracking tools January 5, 2010 by admin Happy New Year and hope you all had a fabulous Christmas. 2010 looks set to be an exiting one in the digital marketing realm, budgets are on the up and are predicted to rise by over 12% in the Digital sector alone. Reply B2B Search Marketing & Social Media Marketing Questions Answered | Business.coms B2B Online Marketing Blog September 21, 2010 at 2:39 am [.] Chris 1. YouTube, Ustream). Top Words.
  • SIMON MAINWARING  |  MONDAY, JUNE 27, 2011
    [Marketing] ‘Let Go & Lead’: Leadership in the social business marketplace
    It could be an assembly man on a plant floor, it could be the CEO, head of marketing, someone trying to drive innovation in an R&D land. I recently had the great pleasure of chatting with Maril MacDonald , CEO of Gagen MacDonald , who is spear-heading a truly exciting new leadership program called, ‘Let Go and Lead.’ ’ Any transformative shift in the way business must start with new leadership. Here’s what Maril had to share about the project. Maril, tell us a little bit about your project, Let Go and Lead. SM: What would your definition of a leader be?
  • SPIN SUCKS  |  WEDNESDAY, AUGUST 18, 2010
    [Marketing] Is Social Media Forcing Retirement? | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 18 2010 Is Social Media Forcing Retirement? think all of this shift in the way we communicate, buy, sell, market & grow is making majority a little uncomfortable. You can guess where that audience typically lies…50+ white men. They do. Alright.
  • WRITTENT BLOG  |  TUESDAY, MARCH 18, 2014
    [Marketing] 25 Killer Resources to Learn Storytelling
    It’s without a doubt, the one kind of content marketing that’s never going out of style. For the very busy, this blog contains a comprehensive recap of two of the best brand storytelling books on the market, including Patrick Hanlon’s Primal Branding. Marketing agency Impact Branding & Design’s eBook is free, and packs a pretty big punch. Learn how to rule the intersection of narrative and inbound marketing. The post 25 Killer Resources to Learn Storytelling appeared first on Inbound & Content Marketing Hub. 'Image source. Nancy Duarte. Image source.
  • ENGAGE  |  WEDNESDAY, APRIL 11, 2012
    [Marketing] How I Built a Digital Ghost Town
    But, as with all content marketing playgrounds , there’s plenty of knowledge to extract from otherwise meaningless failure). With a broad market to cover, I quickly became overwhelmed with trying to keep up with posting and coverage was a mile wide and an inch deep. jumped into a fast-growing market without thinking specifically about what the angle and voice would be. O ne of the most satisfying experiences is having a website take off in popularity. It’s a love train of feel-good moments, back-patting, fist bumps and fist pumps. In a ghost town on the web.
  • SOCIALNOMICS  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Marketing] Tweet at the Right Time and Maximize Your ROI
    Content Marketing Specialist – Portfolio. 'We’ve all read posts or seen infographics talking about the best time to tweet, but what if I told you that this data could be customized to your followers? The time and resources you are investing in managing Twitter is valuable, and data shows that 73% consumers are following businesses on Twitter to get updates on future products, promotions, etc. Amplifying the potential reach to your customers with the information they want is critical. One of the web-based analytic programs I came across was  Followerwonk.
  • ARI HERZOG  |  WEDNESDAY, FEBRUARY 23, 2011
    [Marketing] Why Blogging is Still Not Dying
    Blogging — or content marketing, if some want to call social publishing that — is very much alive. -- Thanks for reading Why Blogging is Still Not Dying by Ari Herzog. It is sad that an article published on this blog 26 months ago on the fallacious death of blogging must be written again. You may blame The New York Times. With a sensational headline undoubtedly intended to bait web visitors to click and read about the wane of blogs , NYT reporter Vernon Kopytoff cites a 12-month-old survey and concludes that social networking is to blame for the end of blogs. Media blogging
  • ARI HERZOG  |  MONDAY, OCTOBER 11, 2010
    [Marketing] How KeywordLuv Promotes Your Blog
    When Jason adds a comment on this blog, he types [link] in the URL field and Jason @ SEO Marketing in the NAME field. When Donnie adds a comment on this blog, he types [link] in the URL field and Donnie @ Digital Comics in the NAME field. When Christopher adds a comment on this blog, he types [link] in the URL field and Christopher Roberts @ Technology Blog in the NAME field. By including an @ sign in the middle of their name and their URL keywords, the submitted result is something like this: This way, their URL is linked to the keywords that were typed after the @ sign.
  • SOCIALFISH  |  THURSDAY, SEPTEMBER 25, 2014
    [Marketing] Association Social Media: National Association of Home Builders (NAHB)
    The rate of innovation in platforms has slowed as the market has matured, and what innovation is occurring is happening at the margins (e.g., 'In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media.  . ——————-.
  • SOCIALFISH  |  THURSDAY, DECEMBER 2, 2010
    [Marketing] Community, Social Media and Risk Perceptions
    We talked about the various tools, but also kept them focused on defining what they wanted to do via social media – outreach, growth, marketing, fundraising and just sharing their joy of leading a spiritual life (as they define it) while encouraging others to join them on their journey. Do You Trust Your Members? My friend Grace Smith asked me to speak to the Board of Well for the Journey , about social media. The Well’s mission statement is a bit intimidating: In response to God’s grace and spirit, The Well offers spiritual nourishment for daily living. Forget perfect.
  • FRESHNETWORKS   |  FRIDAY, JANUARY 3, 2014
    [Marketing] Top apps to make your New Year’s resolutions a reality
    While there are generalist apps such as Lift on the market that help you fulfil any goal by crowdsourcing motivation, we have pulled together some specific apps to support the five most common New Year’s resolutions. Whether you have committed yourself to a 5k race, triathlon or just want to improve your cardiovascular capability, there is an app on the market to support your plans. 'Every week we bring you the FreshMinds picks – ideas to help you make the most of  digital technologies  and understand how they are helping brands to grow and innovate.  This Losing weight.
  • SOSHABLE  |  MONDAY, JUNE 14, 2010
    [Marketing] YouTube Facts, Stats, and Other Trivia (Infographic)
    Everything from video marketing to funny personal videos make their rounds through YouTube at a breakneck pace on a second-by-second basis. Blast. After 5 years of sharing videos, YouTube is the undisputed heavy-weight champion of the LOL world. This infographic below compiled by Website Monitoring and found via Viral Blog puts all of the tremendous information that went along with building the site over five years into perspective. Will YouTube be here for another 5 years? When it comes to the Internet, there’s never a notion of “too big to fail&#. Share it.
  • ONLINE COMMUNITY STRATEGIST  |  MONDAY, SEPTEMBER 9, 2013
    [Marketing] Don’t limit your view of earned media
    When brands, marketers and dare I say it: PR pros take the time to really dig into the meaning and possibilities of earned media and its implications for the way we talk about and market companies, products, services and beyond – the lightbulbs will go off and magic will happen. 'Any action taken by a consumer of your paid media is earned media. That consumer can be a viewer, listener, reader or visitor anywhere on the web. where your paid message is accessible, and from any device that allows them to access that message. And that gives it a lot more power.
  • GEOFF LIVINGSTON  |  WEDNESDAY, APRIL 10, 2013
    [Marketing] Experiencing Electronic #Natitude
    The Nationals use of electronic media supersedes promotion and marketing. 'Opening Day last week was my Dad’s first day of retirement, so we went to the park with a couple of friends to celebrate. It was one of the best days of my life, a day I’ll cherish and take with me to the grave. But it was also enjoyable because the Nationals’ in-stadium experience significantly improved over the winter. When you walk into the stadium and look out onto the field, the first thing you see in the outfield is the hashtag slogan, “#Natitude.” Simply impossible.
  • FRESHNETWORKS   |  WEDNESDAY, JULY 24, 2013
    [Marketing] Why do so many change efforts fail? Bad implementation and embedding
    The CEO, Finance, and Sales & Marketing are key roles / departments which need to lead the change – and leading from the top-down is crucial. 'Photo credit: bsec.org. Having previously written about innovation  and  leadership  following Open University Business School  events, I went to another one recently on the topic of change management. According to research, over half of change efforts fail (52%) – but what’s the main cause of failure? So how can companies improve the change implementation process? Provide effective strategic leadership. Invest in smart peop le.
  • SOCIALNOMICS  |  MONDAY, JUNE 20, 2011
    [Marketing] Delta Airlines Tweets for Customer Satisfaction
    While it’s nothing new for airlines to use a Twitter account for marketing purposes, Atlanta based Delta was the first to use social media to immediately tend to customer complaints. Delta Airlines is not just offering pretzels, peanuts and your choice of inflight beverages. They are also offering a chance to vent using Twitter. Launched in May 2010, @DeltaAssist Twitter account was set up to address Delta customers in real time. Currently, Delta is ranked #1 in Twitter activity for airlines according to consulting firm Simpliflying in partnership with eezeer.com. Socialnomics
  • PROBLOGGER  |  MONDAY, SEPTEMBER 2, 2013
    [Marketing] 6 Essential Twitter Tools to Find and Connect With Influencers
    Influence Marketing. Influence marketing is all about identifying who has influence within your industry or niche and market directly to them. Think about it like this, there are influencers within most niches or industries on the web and they have an existing audience so the ultimate aim of using these tools is that you will be able to tap into that audience and use it to market your blog. It excels at allowing you to easily find influencers and find market insights. 'This is a guest contribution from Adam Connell,  blogger at  Bloggingwizard.com. Twtrland.
  • DANNY BROWN  |  FRIDAY, AUGUST 6, 2010
    [Marketing] Run Your Business Like a Cocktail Stick - Danny Brown
    Do you really need a 15-point marketing plan when a six-point one will do? You might also like: Introducing Social Media to Your Business Using Facebook Like to Market Your Business The Business of Dating Tags: Business , organizational development , people 12 voices - share yours! Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Run Your Business Like a Cocktail Stick August 7, 2010 12 voices share yours! Share Save Think about the humble cocktail stick. It can be used for drinks umbrellas.
  • JACOB MORGAN  |  MONDAY, NOVEMBER 30, 2009
    [Marketing] The Phases of Enterprise Social Business Adoption
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER The Phases of Enterprise Social Business Adoption View Comments November 30th, 2009 Companies that are looking to get involved in social business don’t just jump right in with both feet.  It’s a gradual process that takes a lot of time and effort before change can start to happen.  Over at Chess Media Group we created (and by “we&# I mean my business partner Connie ) a simple visual that we feel depicts the process for most companies that get involved in social business.
  • ENGAGING BRAND  |  TUESDAY, OCTOBER 9, 2012
    [Marketing] 3 Types of Social Business - which are you?
    am studying and researching what it means to be a truly social business - not a business that adds a social marketing element, but one that acts as a facilitator, one that doesn't sit behind a brand but one that brings suppliers, stakeholders, customers inside the business process. The problem facing business is simple in concept yet complex in imlementation. The immediate problem is that we are attempting to change a traditional business model into a social model more reflective of our times. Social business in terms of the company being part of the surrounding community.
  • IMAGINE YOUR REALITY  |  MONDAY, AUGUST 2, 2010
    [Marketing] How to balance content with advertising
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes How to balance content with advertising Posted August 2nd, 2010 by admin and filed in Business reputation , Social Media , business , social media behavior Tags: advertising , balancing content and advertising , content marketing , Social Media , Taylor Ellwood View Comments In my recent post on advertising too much , I was asked if I was referring to people trying really hard to get a job or just people advertising goods and services. What do you think?
  • STAY N' ALIVE  |  MONDAY, OCTOBER 1, 2012
    [Marketing] Android is Finally "Enough", but I Still Miss My iPhone
    Google will always have the masses, very similar to the approach Microsoft took in the Desktop market (until Microsoft figures out the mobile market and competes with Google). I've written a few times on this blog about my trials with Android and dissatisfaction with devices under Google's operating system. The fact is, lack of consistent experience because Google doesn't own the experience, means they will likely never have a leg-up on the experience iOS gives users, considering Apple controls and owns the entire experience in their OS. I'll explain. The voice controls are solid.
  • DREW'S MARKETING MINUTE  |  TUESDAY, JANUARY 3, 2012
    [Marketing] Mitt Romney is getting tired (or lazy) in Iowa!
    The marketing message is pretty clear here. This upcoming Presidential election will be my daughter’s first opportunity to vote. Combine that with the fact that we live in Iowa, the caucus is upon us and she’s a registered Independent and you can only imagine the flood of mail and calls she’s received leading up to the caucus. You know what all the candidates are thinking… fresh meat! So I was a little surprised and appalled at what front runner Mitt Romney sent her late last week. The front of Mitt’s postcard to my daughter. Shame on you Mitt.
  • KIKOLANI  |  WEDNESDAY, JULY 4, 2012
    [Marketing] Link Building Secrets – Post Panda and Penguin
    To perform the Flipper, follow these simple steps: Your niche doesn’t matter; this method can be used for any market. Another great tip for using Google Alerts is to sign up for key phrases such as “hire a social media expert” What market you are in will determine what kind of clients you are trying to get for yourself. This is a guest post by Gregory Smith. You tell me your secrets, I’ll tell you mine. That search on Google comes up with over 20 million matches. How secret is anything out there with so much discussion about it? ” -Eric Ward.
  • LOUIS GRAY  |  WEDNESDAY, MARCH 30, 2011
    [Marketing] The Social Graph Is Not Enough to Find a True Me
    Disclosure: I am vice president of marketing at my6sense. Last week, I gave a presentation at the Kynetx Impact conference just outside of Salt Lake City, Utah, talking with the developer audience about the Third Wave of the Web , and my continued belief that true personalization in both the Web and in our mobile content consumption is what will drive the most dramatic changes to the future of the Internet, following on to the first wave (Information Retrieval and Search), and the second wave (Social Networking). True personalization is about your own interests and preferences.
  • LOUIS GRAY  |  SUNDAY, FEBRUARY 20, 2011
    [Marketing] NPR Features News Acceleration, Our Ability to Consume It
    Disclosure: I am VP of Marketing at my6sense , which makes tools to personalize the new world of streams. Yesterday NPR Reporter Linton Weeks posted a interesting observational piece on the accelerating pace of news, from its discovery to a reaction - spurred forward not just by the 24 hour broadcast networks, but the parallel growth of social media, which sometimes plays the role of news starter, news observer or news distributor. See: Media Black Hole: So Much News That We'll Implode? Linton also asked me a different question, which wasn't carried in the piece. To this, I said no.
  • CONVINCE & CONVERT  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Marketing] Facebook is Getting More Two-Faced By the Day
    Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Facebook is Getting More Two-Faced By the Day is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'In this edition of The Baer Facts, I talk with  Kyle Lacy  of  ExactTarget  about two new announcements from Facebook that appear to come from opposite ends of the philosophical spectrum. Maybe. Or Maybe Not. Look, I’m not personally a fan of memes, as I think they can chip away at brand value.
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