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  • ENGAGE  |  WEDNESDAY, APRIL 11, 2012
    [Marketing] How I Built a Digital Ghost Town
    But, as with all content marketing playgrounds , there’s plenty of knowledge to extract from otherwise meaningless failure). With a broad market to cover, I quickly became overwhelmed with trying to keep up with posting and coverage was a mile wide and an inch deep. jumped into a fast-growing market without thinking specifically about what the angle and voice would be. O ne of the most satisfying experiences is having a website take off in popularity. It’s a love train of feel-good moments, back-patting, fist bumps and fist pumps. In a ghost town on the web.
  • TWIST IMAGE  |  SATURDAY, DECEMBER 22, 2012
    [Marketing] Six Links Worthy Of Your Attention #131
    Everything Is Marketing: How Growth Hackers Redefine The Game - Fast Company. Marketing is not just advertising and, because of the nature of digital, great ideas can come from coders too. This Fast Company article looks at people they call, 'Growth Hackers' - a hybrid of marketers and coders who are simply leveraging the tools and technology to get more people to use their products. It's a gem of a read and validates just how much marketing continues to evolve. "It took me a while to get around to watching this. " (Alistair for Hugh). Here is that ebook.
  • SOCIALNOMICS  |  WEDNESDAY, JUNE 6, 2012
    [Marketing] 10 New 2012 Social Media Stats = WOW!
    Part of Facebook IPO woes have been the result of them, not properly monetizing, the mobile market. Some shocking statistics were released by Edison Research. These stats come from the best & brightest in the business ( Jason Falls , Jay Baer , Tom Webster , Mark Schaefer ). Some of top “wow” statistics (based on Baer  analysis): 10 Wow Social Media Statistics: 1. 47% = Facebook has greatest impact on purchase behavior. Last year, 68% of Americans using social networks said that none of those networks had an influence on their buying decisions. population overall.
  • SOCIALFISH  |  WEDNESDAY, JULY 25, 2012
    [Marketing] Does Associations’ Governance Lock them into its Own “Culture Of Reverence?”
    Why else would a scientific society with a rapidly dwindling membership continue to allocate the largest percentage of its efforts and resources to governance, while cutting other functions that are essential to business and market development, and the increase of member value? The 162-page Freeh report about Penn State’s role in the Jerry Sandusky scandal cites one possible cause for what now seems like a coordinated cover-up by the university: “ a culture of reverence for the football program that is ingrained at all levels of the campus.” Great! and sold various assets. 
  • VIPER CHILL  |  SUNDAY, MAY 20, 2012
    [Marketing] I Couldn’t Think of a Better Title Than This
    knew that I didn’t want to share something “personal developmenty” and I already have a big marketing related announcement coming in the next few days, so I decided to do something else. Because I’m so interested in websites and marketing, I am constantly having new ideas and looking at how things could be better as I browse around the web. On my 21st birthday I shared a list of 21 lessons I’ve learned during my short spell on earth. On my 22nd birthday I worked for weeks on a free 2 hour video course called Cloud Blueprint. Asia to be more specific.
  • KIKOLANI  |  TUESDAY, OCTOBER 18, 2011
    [Marketing] 9 Questions with Sean Platt of Ghostwriter Dad
    Much of what we’ve learned as content marketers over the last few years is helping us build our strategy now, then quickly evolve it as we go. What role does social media play in your marketing strategy? Yet, our five titles were in four different markets, meaning we might as well have had one. Writing a series simplified the funnel and our marketing. We wanted to get 5-6 titles in the same market on Kindle, before Christmas, so we could capitalize on the roaring trend and pending price drop. Hi Kristi! it’s great to be here! Thanks for having me.
  • DANNY BROWN  |  MONDAY, SEPTEMBER 6, 2010
    [Marketing] Your Best Work is You - Danny Brown
    Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Your Best Work is You September 6, 2010 26 voices share yours! Share Save If you were asked to give someone a link to your best work, what link would you share? For me, some spring to mind, but who’s to say they’re my best work? Perhaps my favourites for whatever reason, but best? don’t know. And what defines our best work? Is it the educational post about using the latest social media tool or application? So, where would  you recommend us to go? Thanks for this.
  • SOCIAL WAYNE  |  SATURDAY, SEPTEMBER 4, 2010
    [Marketing] This Week In Location: The return of the old school, Brightkite + Loopt deals & InCrowd launches in the 1.8 billion industry
    Perhaps the biggest news last week was a report saying Location-Based Marketing To Reach $1.8B ABI: Location-Based Marketing To Reach $1.8B Mobile marketing has a new friend in WeReward. Which Geolocation Platform Is Best For Sports Marketers? If you read the same old tech blogs you’ll think it was a light week in the location space. It was light compared to the last two weeks as everyone catches their breath and move forward from the Facebook Places announcement but the location industry was very much active this week as ever. My thoughts so far on InCrowd?
  • KIKOLANI  |  THURSDAY, MARCH 24, 2011
    [Marketing] Fetching Friday – Resources Mashup & Red Pandas
    Making Money Online / Marketing / Online Business. The only inbound marketing guide you will ever need – how Hubspot generates leads for their software, including their top three lead generation sources. The keys to content marketing improving search rankings – it’s not just the content, but these two important elements that will lead to content benefiting your SEO efforts. tips and marketing strategies for the new Facebook fan pages – learn how the new Facebook changes can help you get more likes and engagement for your Facebook fan page.
  • TECHIPEDIA: TAMAR WEINBERG  |  WEDNESDAY, JANUARY 23, 2008
    [Marketing] Blogging: Social Media is Not Only About Social Media Sites
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing > Blogging: Social Media is Not Only About Social Media Sites Blogging: Social Media is Not Only About Social Media Sites by Tamar Weinberg on January 23, 2008 Share Often, I hear from people who complain that social media doesn’t do anything for their “marketing&# efforts. In any marketing campaign, the more you see the product, the more likely you are to be influenced by it, even if you don’t want to be. You market, by not marketing.
  • BRASS TACK THINKING  |  TUESDAY, MAY 8, 2012
    [Marketing] When To Go Ahead And Have Your Brain Picked
    In the modern world of content marketing, we talk a great deal about the value of “giving it away” and “being helpful” in order to have people tap you for deeper and more custom insights that you can then charge for, either through a product or services. Okay, professionals. We get it. No one really likes to work for free. And yes, it’s really important to set boundaries for yourself and for your business so that you don’t undervalue the work that you do, or undermine the qualifications you have as a professional. Not in a sustainable sense, no.
  • CONVINCE & CONVERT  |  THURSDAY, JUNE 17, 2010
    [Marketing] Is Your Twitter Addiction Paying Off
    Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Social Supports Email in the Interactive Marketing Hub Are You Suffering From Premature Calculation? Convince & Convert [link] #marketing #b2b [link] Assurance RT @ldiomede RT @jaybaer: Is Your Twitter Addiction Paying Off? Convince & Convert [link] #marketing #b2b [link] Evan E. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Mack is.60
  • SOCIAL WAYNE  |  SUNDAY, MAY 8, 2011
    [Marketing] Awesome Google I/O countdown clock landing page with Android app QR Code
    Scanning the QR Code with an Android App took you to the app’s page in the Android App market. This is just cool. Google I/O starts tomorrow and Google created an awesome countdown clock, along with the Android logo holding a QR Code sign that will take you to the Google I/O Android App or app site page. To capture the awesomeness I recorded a screencast of the Google I/O page. Scanning the QR Code with an iPhone took you to the Google I/O Android app page. Via Google I/O 2011. Tip> HackerNews. Wish I going to Google I/O … maybe next year! Are you?
  • SOCIAL WAYNE  |  FRIDAY, DECEMBER 17, 2010
    [Marketing] Cartoon – Maybe Yahoo wanted to load-test the new Delicious export feature
    I’m sure by now you have read the news about Yahoo’s PR nightmare surrouding the social booking marketing site Delicious. It was first leaked that Yahoo was going to shut down the Delicious down then Yahoo/Delicious posted the “ What’s Next for Delicious? &# message saying they changed their mind. Hm Regardless Rob Cot­tingham of Noise to Signal posted a funny cartoon saying maybe Yahoo was justing looking for a good way to get people to test their new Delicious export feature. Personally I use DIigo for social bookmarking. HatTip: RWW.
  • TWITIP  |  MONDAY, JANUARY 11, 2010
    [Marketing] Big Business: Don't lose out to small businesses on Twitter
    Marketing Benefits of Running a Social Business Open Letter to Business Owners Worldwide: The Time to Embrace Twitter is NOW! Small businesses have gained online advantage with their small size flexibility giving them the confidence to stand out for their brand and engage with their audience. It’s key to online success for all business sizes that the “social&# element of social media and twitter is really appreciated. Both the smaller, and large businesses which do well in social media are those who embrace with open arms the opportunities it gives.
  • CONVINCE & CONVERT  |  SUNDAY, APRIL 6, 2014
    [Marketing] This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank
    As organic reach dropped from approximately 12% to 6% (and now often at 1%), Facebook’s stock price moved from nearly $50 to nearly $70 , adding billions of dollars in market capitalization. History Repeats One of my favorite recent articles about this engagement decline is  ” Facebook’s Declining Organic Reach a Real Nightmare for Marketers “ from CIO Magazine online. In social media marketing, average is no longer adequate. 'Facebook is the largest voluntary, non-religious organization in the history of the world. They are not dumb. ” tool.
  • GEOFF LIVINGSTON  |  MONDAY, AUGUST 29, 2011
    [Marketing] 5 Common Forms of Facebook Spam
    Yup, a marketer’s favorite, one that most of us are guilty of. From professional photographers with watermarked images to marketers highlighting their wares, getting tagged with spam happens all the time. Image by Christian Barmala. One of the issues a mature social network brings with it is spam. And though Facebook has rebooted its privacy settings for sharing, it is still largely an opt-out network that creates tons of spam. While this is well-intended, it just shows that Facebook with its many features has also created many ways to spam your buddies. 2) Event Invites.
  • GAURAVONOMICS  |  TUESDAY, JULY 5, 2011
    [Marketing] On Social Media Experts Being Clowns Etc.
    It’s interesting that just as the early majority of client- and agency-side marketers are beginning to embrace social media, I’m hearing this sentiment more and more. Recently, Surekha Pillai channeled Gary Vaynerchuck in her DNA column and wondered if social media experts are clowns: The industry also needs champions. see two sets of people on the social media scenario in India. There is a huge chasm in the middle where ignorance and humour thrive. So, we need new words to talk about social and new ways to think about social. Perhaps, we need to start with why.
  • ARI HERZOG  |  TUESDAY, NOVEMBER 26, 2013
    [Marketing] 3 Videos Inspire You to Do Anything
    Each video is about marketing and imagination. 'If you agree that feeling content is more important than consuming content, I encourage you to watch these three videos. Each requires you to consume what is shown but there is no noise. It’s all signal. You will feel refreshed and inspired to improve yourself. Most of all, you will smile. Guaranteed. Now, take a deep breath and go make the world a better place. Thanks for reading. If you were inspired, please add a comment and sign up to receive blog posts by email. Productivity video
  • GEOFF LIVINGSTON  |  THURSDAY, MAY 5, 2011
    [Marketing] No One “Consumes” Social Media
    Ever notice the phrase “consumes social media&# or a variant of that in market research and social media wonk discourse ? Image by ugod. Of course, media consumption as an idea matches our consumer economy, but the idea is a bit off. Think about it, no one “consumes&# social media. No one goes home and says, “I think I’ll consume Facebook for three hours.&# “How about some Disqus or Quora at dinner, this is boring.&# Or, “Can I have some Flickr for that blog?&#. Dominance in media form is passing. Just a movie? Or just a mobile check in?
  • LAUREL PAPWORTH  |  SUNDAY, MARCH 7, 2010
    [Marketing] Academy Awards: Oscars Social Media
    Lorrin works in marketing for the Academy and is in charge of the Red Carpet bleachers at the Oscars. The Oscars are currently on TV. I’m not watching it – sorry Channel Nine – but I am flicking between the streaming webpage, tweets and other bits an bobs of sites. When I speak and write on the COI of Social Media – the Cost of Inaction – one cost is cultural relevancy. If you are no longer relevant to a whole generation or two, what will happen? Televising the Oscars. mean imagine if the Academy had refused to allow the Oscars to be televised? deMille.
  • SOCIALFISH  |  WEDNESDAY, MAY 28, 2014
    [Marketing] The New Competition: For-Profit Communities With Deep Pockets (Part 2)
    They’re big money generators because they deliver a targeted audience up to advertisers looking to market their wares,”  says reporter Carmel DeAmicis. 'This post originally appeared on the Avectra blog and is reposted here with permission. Part 1 is here (and here on Avectra ). ——– For years, we’ve been talking about disruptions caused by Web 2.0 or whatever version of the Web we’re on now. However, it’s not LinkedIn or Facebook you need to worry about. An alternative source for information and education. Collaborating to solve problems. Job search and recruitment.
  • DANNY BROWN  |  SATURDAY, AUGUST 14, 2010
    [Marketing] Evolution of the iPod - Danny Brown
    Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Evolution of the iPod August 14, 2010 18 voices share yours! Share Save Next year, Apple’s iPod will celebrate its tenth anniversary. Say what you want about Steve Jobs, the guy knows how to create an icon. Before iPod, we were all supposedly happy with our Sony Walkman’s (or Discman’s, if you were posh). Who would have thought that a computer manufacturer would turn all that on its head and change the way we buy and listen to music forever?
  • TWIST IMAGE  |  WEDNESDAY, DECEMBER 22, 2010
    [Marketing] The Social Element Is Everywhere
    Figuring out your online and digital marketing strategy going forward is critical. digital marketing strategy. There's a saying that likes to dance around the Internet. It goes something like this: "all media is social media." " That's not entirely true. Media (or anything) only becomes social when there is an opportunity for those who are consuming it to react back at it with some kind of interaction. You can still use the Internet (or even the telephone) as a broadcasting channel. What does that really mean? Always remember. What does that really mean? brand.
  • SOCIALNOMICS  |  MONDAY, AUGUST 9, 2010
    [Marketing] 3 Reasons Why CEOs Hate Social Media
    PLUS, it takes your marketing posture from a one-way, blanketing, bullhorn approach to a more intimate, just-in-time interaction; offering the opportunity for a more detailed, valuable and more PROFITABLE conversation and connection with your audience (and you don’t need a Black Belt to do it). By Erik Qualman. Allan Mulally [ Ford ], Tony Hsieh [ Zappos ], and Howard Shultz [ Starbucks ] embrace social media and their companies have benefited. However, many CEOs despise social media. The first may be more fun [name calling], but the later is more productive and beneficial.
  • BRASS TACK THINKING  |  TUESDAY, AUGUST 17, 2010
    [Marketing] Small Changes, Big Results
    Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Small Changes, Big Results August 17, 2010 | by Tamsen McMahon View Comments Sometimes an idea is easier to express visually. This is one of those. Update! Our friend Ron Ploof turned this into a movie for us. You can watch the video version here. Thanks, Ron!) Tagged With: big results , change , change management , Self Improvement , small changes Pat Alexander Amber, great post. All so true. Just can't be done. All so true. Thank you!
  • SIMON MAINWARING  |  WEDNESDAY, JULY 18, 2012
    [Marketing] Why ‘being cool’ and ‘doing good’ are now demanding bedfellows
    A powerful intersection of messaging and meaning is transforming the marketing landscape. Some might argue that this shift in behavior is sufficient of itself, but that shift will be short-lived if the Board, executives and marketing department can’t substantiate and quantify its bottom line value to the company. So as brands become more purposeful, and non–profits become more sophisticated marketers, there is growing pressure on both parties to tell their stories in ways that motivate sharing. But this is not without its perils.
  • TWIST IMAGE  |  TUESDAY, NOVEMBER 1, 2011
    [Marketing] Your Media Is Controlled By A Handful Of Companies (Yes, Even The Internet)
    Digital Marketing professional and venture capitalist, Darren Herman , ran some quick numbers and here's what he uncovered: " the digital media ad spend (search, display, mobile, etc) is controlled by Google , Yahoo , AOL , Facebook , and Microsoft. digital marketing professional. What happened to The Long Tail ? What happens in a world after Here Comes Everybody ? Apparently, not much. We had a dream. There was a hope that the Internet would reshape the media world as we have known it to date. From a content perspective, it's hard to argue that it hasn't. What's trending?
  • BRASS TACK THINKING  |  THURSDAY, SEPTEMBER 23, 2010
    [Marketing] How Hotel 71 Fixed a Customer Service Snafu and 5 Lessons to Take Home
    Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives How Hotel 71 Fixed a Customer Service Snafu and 5 Lessons to Take Home September 23, 2010 | by Amber Naslund View Comments I had a rather cruddy customer service experience the night before last, and I wasn’t going to blog about it. posted a couple of tweets that night amid my frustration (after contemplating carefully whether I wanted to call out the business itself ). But I was just going to let it be. My stay was fine, all that stuff.
  • MINDJUMPERS  |  MONDAY, JULY 19, 2010
    [Marketing] Evolution of Privacy on Facebook
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved have found this chart that illustrates Facebook’s evolution of privacy from the early days in 2005 up until recently.
  • MINDJUMPERS  |  WEDNESDAY, AUGUST 18, 2010
    [Marketing] Mindjumpers Launches Newsletter in Danish
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved Starting from Thursday 19 th of August, we will send out a weekly Newsletter in Danish, arriving each Thursday. So why do we do this?
  • MINDJUMPERS  |  WEDNESDAY, AUGUST 18, 2010
    [Marketing] Mindjumpers Launches Newsletter in Danish
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved Starting from Thursday 19 th of August, we will send out a weekly Newsletter in Danish, arriving each Thursday. So why do we do this?
  • TWIST IMAGE  |  WEDNESDAY, NOVEMBER 6, 2013
    [Marketing] What Facebook Knows About Innovation (That Every Brand Should Pay Attention To)
    company of that size with a product that was built for the Web browser pulled a one-eighty and had something very powerful in market within a handful of months. When marketing professionals talk about innovation, they''re quick to look at something new instead of this moment in Facebook''s short history. marketing professionals. 'Blogs posts, articles and books have been written about Facebook and their ability to grow. When people think about the company and their state of innovation, they will often align them with a myriad of Silicon Valley types. That was a big bet.
  • THE RELATIONSHIP ECONOMY  |  TUESDAY, JANUARY 7, 2014
    [Marketing] When It Is Obvious To Everyone But You
    They have many success stories but fail to tell those stories with relevant content distributed to target markets because of #2. 'Whether the CEO of a public company or an entrepreneur trying to commercialize an idea there are always barriers to success. The biggest barrier to success is often obvious to others but is often a blind spot to those that need to see it. Barriers are something or someone that obstructs or impedes progress. So what are the obvious barriers that leaders fail to see? The owners and employees work long hours. More on that later… Barriers of The BIG. Get it?
  • TWIST IMAGE  |  WEDNESDAY, JANUARY 18, 2012
    [Marketing] The Size Of The Boat. The Motion Of The Ocean.
    Of course they should (and brands did that when Leo Burnett wasn't the Leo Burnett we all know and respect), but as the world gets more complex and more fragmented (in terms of media and marketing options), we're going to see things change. Traditional agencies are already bulking up on their digital capabilities and the digital marketing agencies that have scaled will probably be pulling some of the more traditional folks over to their side to bulk up as well. digital marketing. marketing agency. Does size matter? Get your mind out of the gutter. Are you a titan?
  • KIKOLANI  |  THURSDAY, JULY 12, 2012
    [Marketing] 10 Ways to Increase Return Rates on Your Blog
    Inbound marketers know the principle of making yourself useful. This is a guest post by Laura Moisei. Bounce rates are not a foolproof parameter for measuring exit stats and the effectiveness of your blog promotion. Even more important is the return rate, the number of loyal visitors that bookmark your website and constantly come back to spend some more time here. Do you work actively to improve return rates? Returns can be monitored from the statistic of non-unique visits in your analytics, which can at times outstate the number of different people by two, three or even four. Bonus Tip.
  • KIKOLANI  |  FRIDAY, AUGUST 13, 2010
    [Marketing] Fetching Friday – Resources Mashup and Timelapse of Eyjafjallajökull
    Make Money Online / Online Marketing. Top 10 awesome affiliate marketing tips for bloggers – a must read for bloggers looking to make money online. Top 10 Internet marketing mistakes – covers the common errors even some of the advanced players make. Affiliate marketing for beginners – learn about the basics! Top 10 infographics for Internet marketers – the list would be perfect if it only included Linktoberfest ! The Resources Mashup. Blogging / Writing. Bloggers are publishers – how to handle guest posts. Facebook. Link Building.
  • TWIST IMAGE  |  THURSDAY, MAY 29, 2014
    [Marketing] How To Be A Recognized Authority
    would never call myself a "rock star," but my bio has this line it: " Marketing Magazine dubbed him the ''Rock Star of Digital Marketing'' and called him, ''one of North America''s leading digital visionaries.''" digital marketing. marketing magazine. 'Do you define yourself as an authority in your industry? Does it really even bear repeating that if you''re the only one who is recognizing yourself as an authority that you may, in fact, not actually be one? We see it all of the time. cringe. Not just for you. but for me as well. Maybe it''s me.
  • NET-SAVVY EXECUTIVE  |  FRIDAY, FEBRUARY 4, 2011
    [Marketing] Top-Level Numbers Are Candy
    On the creative side, we got excited about the ratings—especially when we topped the market. Way back when MTV played music videos, I was on the radio. When I was on the sales side, I learned about how the business uses those numbers. In the course of writing a review of Social Media Metrics , Jim Sterne's excellent overview, I thought of some similarities in how easy it is to focus on the least useful numbers. One number for the public, many for the pros When the radio ratings came out, everyone knew that 12+ ratings were for newspaper articles. Let's just ignore that, mmkay?
  • FIREBELLY  |  MONDAY, NOVEMBER 21, 2011
    [Marketing] Monday’s 5 Social Media Must-Reads
    By Kristi Hines Social media can be an invaluable part of your business’ online marketing strategy. Below are 5 social media must-reads that we wouldn’t want you to miss. Brand Management: The Asshole Effect. By Olivier Blanchard Want to boost your repeat business, get tons of free referrals, acquire bunches of new customers and get lots of positive buzz for free? There’s a pretty simple way to do it that doesn’t have to cost you a whole lot. Can you guess what it is? Simple: Purge your company of assholes. Stop Bothering Me! The Cure to Common Social Media Distractions.
  • LAUREL PAPWORTH  |  MONDAY, MAY 17, 2010
    [Marketing] Facebook: Reclaim Privacy Security and Safety
    Social Network Marketing Campaigns: Features Attributes (14). Facebook keeps changing around what is private and what is public in the default settings. But the crowd is smarter than the individual company so ReclaimPrivacy have tools for you. Also a diagram on private to public social networks. What will take Facebook’s place as the most secure, most protected, most private of sharing spaces online? Somewhere you can comfortably place the photos of the grandkids running around starkers at the beach? Which is an intelligent way to do newsgathering and newsreporting if you ask me.
  • SOSHABLE  |  FRIDAY, NOVEMBER 11, 2011
    [Marketing] Infographics for SEO
    This article originally appeared on GridSix , an internet marketing training company that we support. Look at this automotive marketing infographic. While Twitter, Facebook, and Tagged.com might have the market cornered on users, social news sites like Digg, Reddit, and StumbleUpon are necessary to get true viral action to an infographic. Check out more helpful training articles there. For years, link-bait has been the highest level of link-building available. Infographics have emerged in the last 3 years as the most valid form of link-bait. Go all the way or keep it small.
  • THE RELATIONSHIP ECONOMY  |  SUNDAY, APRIL 21, 2013
    [Marketing] Coy Answers Are No Longer Acceptable
    At the same time these organizations use marketing messages that pretend to want to listen to the customer but when an employee has something to say they are ignored. 'You are in dialog with your boss or a co-worker with the aim of getting clear direction on decisions about a project or even about your role in a project. So you ask questions seeking answers which would help give you the clarity you need to determine your actions. Sounds reasonable. But how many times do you end up getting vague or coy answers to direct questions? Too often is the likely answer. Business as usual is out.
  • MICRO PERSUASION  |  WEDNESDAY, JUNE 30, 2010
    [Marketing] Today's Top Conversation: When Did You First Discover the Internet.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 30 Jun 2009 Todays Top Conversation: When Did You First Discover the Internet? Im adding a new semi-regular feature to the stream called "Todays Top Conversation." These will be pulled from Friendfeed via a widget, as described here. Todays topic: When did you discover the Internet and what were your first impressions?
  • WAXING UNLYRICAL  |  TUESDAY, MAY 14, 2013
    [Marketing] Tuesday Roundup: Dance Like A Chicken
    Why:  Jay Baer  applies the age old question to social media marketing. 'If you thought that the Chicken Dance was reserved solely for county fairs and wedding receptions, think again. Today’s National Dance Like a Chicken Day. Amazingly enough, our fine feathered friends have more to do with social media then you may think. Here are five articles from around the web that offer something to dance and squawk about. Image: Michael Gäbler [ CC-BY-3.0 ], via Wikimedia Commons. The Chicken and the Egg Social Media Conundrum. How Chicken Poetry Is Helping KFC Recover From China Scandal.
  • WAXING UNLYRICAL  |  SUNDAY, MAY 22, 2011
    [Marketing] Weekly Roundup: Rapture!
    Infographic marketing tips: 11 ways to promote , by Lee Odden. Sorry to break it to you, but this week’s roundup has nothing to do with the so-called rapture that was supposed to have taken place last night. It does, however, include posts that left me somewhat in a state of rapture , because of how smart, or funny, or how memorable they were. Numbers, rankings, and why I think Alexa is a big waste of time , by Marcus Sheridan. Why: numbers don’t mean anything without context. Just like influence. How else are you supposed to take it? by Seth Godin. Why: hilarious. Bring IT!
  • LOUIS GRAY  |  THURSDAY, MAY 19, 2011
    [Marketing] Linktamer: Coming Soon to Find Your Best News Links
    Disclosures: As noted often, I am vice president of marketing at my6sense, focused on personalization of news and social streams, much like Linktamer's future mission could be. While we're on the topic of personalization and filters. there's a new project called Linktamer currently under construction that looks like it could be a Web-based tool to find the most interesting stories from your feeds based on your interests, relying heavily on your direct feedback to stories, and the tags describing them. Looking forward to seeing this one develop. RSS Relevance Linktamer
  • LOUIS GRAY  |  FRIDAY, SEPTEMBER 24, 2010
    [Marketing] iSites Creates Simple Mobile Apps for Individuals, Brands
    iSites bills itself as being able to design once and publish on multiple mobile platforms - meaning you can get published on both the iTunes Store and the Android Market. At the end of 2009, Mobile Roadie made a big splash at Le Web for the company's do it yourself iPhone application builder. The app, for about $500, could create a customized application for individuals, and has seen strong traction in the entertainment space for artists including Taylor Swift and Madonna. It's also the platform used for iPhone apps featuring Chris Brogan and Brian Solis.
  • PUSHING SOCIAL  |  MONDAY, JUNE 3, 2013
    [Marketing] How to Select Your Blog Topic
    However, this line of reasoning is tripped up when a blog is used as a marketing tool.  'There are two schools of thought on how to select your blog topic. School #1: Pick What You Love. The premise behind this reasoning is that you’ll be writing a lot about your topic.  It’s impossible to pour hours work into a topic you hate.  This makes sense. If you are a hobby blogger then selecting your passion topic is definitely the right path to take. In this case your blog’s goal is to attract hungry readers with specific challenges.  School #2: Pick What Your Audience Needs.
  • GEOFF LIVINGSTON  |  TUESDAY, JANUARY 25, 2011
    [Marketing] The Age of the Sycophant
    Instead of dialogue, we have “ social propaganda &# designed to convince the sycophant to buy products, subscribe to questionable services, market their heroes trying to build businesses, and in the worst cases, defend offended parties via the flash mob. less a year to blog about ideas that indirectly support someone else’s market stature, and have no clear path to develop their own blog topics and thinking. Examples like this content marketing pyramid can be found throughout the social web. Sycophant – A self-seeking, servile flatterer; fawning parasite.
  • JUSTIN LEVY  |  TUESDAY, MAY 11, 2010
    [Marketing] Still Think Social Media Is A Fad?
    Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Still Think Social Media Is A Fad? But then I interact with my circle of family and friends that aren’t marketers or involved with social media beyond possibly looking at friends photos on Facebook and I realize that social media is still an unknown for many. Written on May 11, 2010 by Justin Levy in social media , stats , video 19 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. out of 8 couples married in the U.S.
  • CONVINCE & CONVERT  |  MONDAY, JULY 2, 2012
    [Marketing] The Power of a Question
    Every time we boil our marketing data down to a “what” and leave it at that, we make the same mistake. Tom Webster is a 20-year veteran of opinion, media and marketing research, and the principal author of Twitter Users In America , The Social Habit , The Podcast Consumer Revealed and other widely-cited studies of consumer technology usage. When I was 30, I lived in a largely rent-controlled building in New York City with my (then) girlfriend, who was also my age. The average age of our floor was 58. No one was 58. For most of us, it’s the same one: “Why?”.
  • WEB METRICS GURU  |  THURSDAY, NOVEMBER 25, 2010
    [Marketing] Glide Technology Event at CIPR – November 26th, 2010 London
    Marshall Sponder is an independent Web Analytics and SEO/SEM specialist working in the field of market research, social media, networking and PR. I’m speaking at the Glide Technology event tomorrow morning here in London focusing on Glide Intelligence, Glide Technologies new platform.  Posting has been as light as the activity and social interactions in London this trip have been intensive.   I’ll be returning to New York late this weekend. also spoke at an Integrasco Event at the Soho Hotel on Tuesday , November 23rd which went very well.   Find out. About the speakers.
  • TWIST IMAGE  |  THURSDAY, FEBRUARY 10, 2011
    [Marketing] The Interactive Imperative
    b2b marketing. b2c marketing. Forget everything you read online. Forget about whether or not you should be more engaged on Twitter or Facebook. Forget about The Huffington Post being sold to AOL for $315 milion. Ask yourself this: is your brand really and truly interactive? The difference between traditional media channels and the digital channels (Web, Mobile, Tablet-Touch) happens at the level of interactivity. It sounds simple enough. But, you know what? People need to hear this message one more time (and really push themselves to think about it). It's sad. Why is this so hard?
  • CONVINCE & CONVERT  |  THURSDAY, AUGUST 1, 2013
    [Marketing] 3 Ideas From Oreo to Infuse Creativity & Fun Into Your Social Media Content
    Long after generating worldwide kudos for the Daily Twist campaign and famed real-time marketing “dunk in the dark” sensations, this classic cookie continues to offer up engaging moments of wonder. Ideas From Oreo to Infuse Creativity & Fun Into Your Social Media Content is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'Have the dog days of summer resulted in a creative roadblock when it comes to your social media content? They say good things come in three’s, so who better to seek creative inspiration from than Oreo. Look tasty?
  • CREATIVE RAMBLINGS  |  TUESDAY, DECEMBER 17, 2013
    [Marketing] Guest post: Use social media and personal relationships to boost referrals
    The problem is many businesses fail to market themselves correctly and lose possible referrals in a misguided attempt to increase sales. If the blog is interesting and offers something of value to your site’s visitors though, it can help build connections, increase client engagement, and be a positive tool for marketing. Chris Newkirk works in sales and marketing and helps companies find ways to promote themselves and their brand through their display at trade shows and expos. 'The following is a guest post by Chris Newkirk. His bio is at the end of the article.
  • NOWSOURCING  |  THURSDAY, JANUARY 24, 2013
    [Marketing] This Week in Infographics: #Winning and Losing
    This next infographic takes a look at how we make choices as well as how marketers take advantage of that knowledge. During a 2013 wild-card playoff game against the Seattle Seahawks, rookie Washington Redskins quarterback Robert Griffin III fell to the turf after twisting his right knee. This first infographic takes a look at his injury and other information about ACL and knee injuries. Next up we take a look at why Apple is “winning.” ” Apple is building one of the most stunning financial runs in the history of corporate America. Robert Griffin III Knee Injury.
  • DANNY BROWN  |  THURSDAY, DECEMBER 16, 2010
    [Marketing] Video Overview of the New Catalyst Premium WordPress Theme
    New to the premium WordPress theme scene, Catalyst looks to be the most in-depth and extensive premium WordPress theme currently on the market when it comes to dashboard options. This post originally appeared over at For Bloggers By Bloggers. I’m reposting here as WordPress, and the various premium frameworks around, are becoming an increasingly important and adaptable toolset for any business, small or large and should be your starting point when building your presence online. Note: Links and banners in this post are affiliate ones. This post contains a video.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, AUGUST 5, 2014
    [Marketing] How to Be Truly Efficient with Your Time at Work and at Play: We’ll Pay You $50 if We Fail
    Because both of us work in content marketing and social media, everything we do is in public view. 'While I’ve been relatively silent, 2014 has been a really fun year. I’ve been dabbling with projects of all shapes and sizes, finding myself doing lots of exciting work in sales to business development to strategy to customer service. In fact, I’m still hunting for the thing that marries all of those passions. But while I hunt, I want to share what I’ve been up to as of late. Recently, I formed an alliance with someone some of you probably know. Rinse and repeat.
  • JEFF ESPOSITO  |  THURSDAY, MARCH 15, 2012
    [Marketing] Regulating PR, Working Harder and Leaving Google
    The Most Effective Marketing I Saw at SXSW – at conferences, brands blast you with their marketing messages. This week was kind of a whirlwind wrapping up a trip to SXSW and then coming back to three days filled of meetings. The weekend looks just as busy as we’ll be looking at the house we are under agreement on with an inspector. How was your week? Hopefully you are having just a good one with awesome weekend plans. So without further babbling, here’s this week’s edition of Five for Friday. It makes sense and can be extremely effective. This post highlights that thought.
  • CONVINCE & CONVERT  |  WEDNESDAY, FEBRUARY 20, 2013
    [Marketing] The Best Social Media Advice I Learned in Kindergarten
    In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about LinkedIn’s recent marketing program whereby they sent emails to members announcing their profiles were in the top 10%, 5%, or 1% of all profiles viewed. As a marketing tactic, it’s an interesting case study. The Best Social Media Advice I Learned in Kindergarten is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Social Media Controversies Addressed, Fresh Each Week. excellent coverage about it from LinkedIn consultant Andy Foote ). ”).
  • SPIN SUCKS  |  THURSDAY, JULY 15, 2010
    [Marketing] Twitter Handles: My Name or a Nickname? | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 15 2010 Twitter Handles: My Name or a Nickname? like to talk finance and markets. By Gini Dietrich | Email | Print | 59 Comments | It’s a Twitter week! If you use a nickname, do you still appear as a professional to those who do not know you?&# YAY!!!
  • CONVERSTATIONS  |  THURSDAY, MARCH 27, 2014
    [Marketing] Blog Posting Mantra No. 5 – Add Eye Rests
    Read more on being generous to your readers at DIY Marketers. 'On most freeways and highways, a rest stop is good for drivers and passengers to stretch their legs, grab a refreshment, and other things necessary to get through a long stretch of road. Similarly, a long stretch of text without an eye rest makes for weary readers. Writing for the web is different from writing for print. Probably much different than what you learned in school. If we are to  write with the reader in mind  (and who and how they might share what you’ve written), we must be aware of their reading habits.
  • CONVINCE & CONVERT  |  THURSDAY, MARCH 25, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    More from Convince and Convert 7 Secrets to Successful Social Media Farming 18 Social Media Quotes Incinerate Your Social Media Checklist Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) How Not To Use Social Media (The Arkayne Blog) Tagged as: social media analytics , social media measurement , social media metrics , social media ROI , social media tools , Swix , web analytics Did you enjoy this blog post? Ive founded 5 companies, and spent 15 years running digital marketing agencies.
  • TWIST IMAGE  |  SATURDAY, JANUARY 21, 2012
    [Marketing] The Digital Push Pushes On
    This is an incredible shift in the media landscape, especially if you consider that we're only talking about advertising and not overall digital marketing spend (Web development, mobile development, Social Media engagement, etc.). The other interesting factor will be how Facebook expands and develops its marketing and advertising opportunities. Ultimately, it's exciting to see this transition, but even more exciting to be a marketing professional during this time. digital marketing. marketing mix. marketing professional. billion vs. $33.8 billion.
  • DANNY BROWN  |  WEDNESDAY, NOVEMBER 3, 2010
    [Marketing] The Indie Effect
    Marketing. Years ago I worked in retail on both sides. started out working for an electrical goods chain store, then moved onto a smaller local one. Both jobs were great (at least for me), because they satisfied the tech geek in me. Surrounded by home theater kits and massive TV’s? Sign me up! But as much as I loved working at the big chain store, it never felt fulfilling. We had to pretty much stick to a sales script and only if we were lucky could we occasionally offer our own take. We weren’t encouraged to be ourselves. Same went for special promotions. And it worked. Think about it.
  • CONVINCE & CONVERT  |  SATURDAY, APRIL 27, 2013
    [Marketing] Last Chance to Get on Special Pre-Order List for My New Book
    My new book is called Youtility: Why Smart Marketing is About Help, not Hype. It’s marketing that is so useful, people would pay you for it. Access to a special “Making of Youtility” guide I’ll be creating about the writing and marketing of the book. Youtility is all about the marketing of helpfulness. Last Chance to Get on Special Pre-Order List for My New Book is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'image from bigstock.com. Here’s the plan. What is Youtility? d sure appreciate it.
  • KIKOLANI  |  MONDAY, JANUARY 9, 2012
    [Marketing] How to Create an Online Writing Portfolio with Contently
    Unlock Your Marketing Genius to Make Money Online. One of the best ways to make a good first impression for a freelance writing or guest blogging opportunity is to present someone with your writing portfolio. portfolio that showcases your best work can go a long way at turning a maybe into a yes! While I typically suggest that freelance writers have a portfolio set up on their own domain like I have done with my own freelance writing portfolio using the My Resume design from Elegant Themes , there are other great networks that allow you to create an online portfolio. Basic Information.
  • CONVINCE & CONVERT  |  SUNDAY, FEBRUARY 19, 2012
    [Marketing] 5 Reasons Pinterest is Addicting and 4 Weaknesses That May Kill it
    One of the digital marketing advantages of Pinterest is the fact that all links on the site are followable by Google and other search engines. On a related front, the affiliate marketing opportunity on Pinterest is astounding. Like Google searches for M.I.A. after her Super Bowl middle finger salute, the growth of Pinterest is positively ferocious. 329 percent increase in unique visitors in 90 days is the kind of rocket ship acceleration that is usually far more myth than reality, even in social media start-up circles. Why this newfound obsession with Pinterest? Passion Pit.
  • CONVINCE & CONVERT  |  TUESDAY, AUGUST 21, 2012
    [Marketing] 6 Common Mistakes in Online Community Development
    Plenty of marketers, entrepreneurs and enthusiasts are out there creating successful communities. LitReactor found a business opportunity and pursued it with an aggressive marketing strategy. He just launched the book on online communities, Capturing Community: How to Build, Manage and Market Your Online Community. Many of the myths surrounding online community development are proliferated by common sense conclusions. Creating an online community has a basis in science—but best practices that seem clear-cut on the surface become much more complicated when you dig deeper.
  • MR. RYAN CONNORS  |  FRIDAY, SEPTEMBER 13, 2013
    [Marketing] Highest Earning Companies With Creative Business Names
    It can mean a simple and elegant name that suits that business perfectly, or it can mean a unique pun on words that plays right into the main product being marketed. Flicking through Fortune’s 500 gave us a tad of insight on which companies are raking in the most dough, and below are some of the top earning companies with creative names: Wal-Mart – This well-known store and brand name was created by Bob Bogle who handily combined Sam Walton’s last name with mart (which of course is a market). 'Having a unique, catchy and creative business name is crucial to a business’s success.
  • SOCIAL WAYNE  |  WEDNESDAY, FEBRUARY 2, 2011
    [Marketing] Day 2: People of color impacting the social web – Faydra Deon (Fields) #28DaysofDiversity
    Faydra uses social media on a daily basis and also teaches social media classes, which include “Social Media Overview,&# “Marketing with Social Media,&# and “WordPress for Blogs.&# As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human. On top of training, Faydra Deon writes six columns for Examiner.com.
  • KIKOLANI  |  WEDNESDAY, NOVEMBER 16, 2011
    [Marketing] All You Ever Needed Were the Basics
    One of the main problems with consuming this much information regarding making money online and the next new thing in internet marketing is that you feel like you have learned a lot. Benefits of Blogging – Developing SEO & Internet Marketing Skills. Favorite Lists of Bloggers and Marketing Experts in 2010. With all the information online about everything and anything, it’s so easy to get lost in learning and researching things. Not to mention, I find Twitter like internet crack ! The Harm in Consuming Mass Information. This Is How You Waste Time. Hell yeah!
  • SOSHABLE  |  SATURDAY, OCTOBER 26, 2013
    [Marketing] Moms Still Rule Pinterest but it’s Growing for Dads as Well
    It’s the brands, the marketing companies, and the entertainment people that find Pinterest so appealing. 'Everyone seems to love Pinterest. By everyone, I’m not talking about every person. As far as people, women still dominate the site but men are finding their place on the picture-sharing social network as well. In this infographic from ShareThis , we look at the various components of Pinterest that are continuously growing. Just when you thought that it might be hitting a plateau, it busts out with more amazing numbers. Click to enlarge. Related articles.
  • JEFF KORHAN  |  SUNDAY, OCTOBER 31, 2010
    [Marketing] Quality or Quantity Blog Posting for SEO? - Jeff Korhan - New.
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « QR Codes for a Good Cause | Main | Using Social Media to Enhance Your Sales Process » October 27, 2010 Quality or Quantity Blog Posting for SEO? The SEO or search engine optimization of your blog is most effectively enhanced by increasing the frequency of your posting and by attracting more inbound links.  Which is more important?   So, if you had to choose, it would be preferable to opt for delivering quality content less frequently.
  • LOUIS GRAY  |  THURSDAY, AUGUST 2, 2012
    [Marketing] All Hands Meetings: Good, Bad and the Ugly
    As those of us left behind muddled through, we gained a new Marketing VP in 2002 , and we survivors recounted the situation. After a few years of this nonsense, and a few Marketing VPs later, I previewed to the latest guy exactly how the quarter's All Hands meeting would go down, with specifics on the CEO's nuances, the sales guys' excuses, the engineers' begging for stock updates, and more. Whether at a startup or a Fortune 500 company, culture and communication with colleagues can have an incredible impact on morale and the bottom line. Our CEO, and the rest of us, were excited.
  • BLOGS.IMEDIACONNECTION.COM  |  MONDAY, SEPTEMBER 27, 2010
    [Marketing] The future of publishing: Social News Curation
    iMedia Connection - ad:tech blog Articles Blog iMedia Blog ad:tech Blog Videos Events People Connection Resource Connection Jobs iMedia UK Home › iMedia Connection Blog › Opinions Opinions The future of publishing: Social News Curation Posted by Uwe Hook on September 27th, 2010 at 6:50 pm By now, you should have heard about Paper.li. If you never experienced a real paper.li Thats just the beginning: C urated.by just launched, collecting and organizing tweets into topic based streams that can be shared or embedded anywhere. What do you think? This Is Guitar At It’s Best!!
  • TWIST IMAGE  |  THURSDAY, AUGUST 30, 2012
    [Marketing] The Misery Of Monetization
    " There's a bigger question here: do you think that consumers are as forgiving as a professional marketer? I'm willing to bet that marketing efficacy would be based less on those areas of concerns and much more on what the user experience is, and whether or not the marketing adds value (a compliment to it) instead of acting as an interference. professional marketing. Do you know which brands struggle with monetization? Kickstarter was built to make money. So was Square. Twitter wasn't. Neither was Facebook. There is no struggle with monetization. personal story.
  • STAY N' ALIVE  |  THURSDAY, NOVEMBER 1, 2012
    [Marketing] Microsoft is Finally Achieving What it Set Out to Do With Passport - the Key is Consistency
    Back in the year 2000, before "the cloud" was even a marketing term, Microsoft launched a product known as "Passport", a product touted to be the end-all-be-all of identity services that developers could integrate into their products for identity and storage of personal information. remember because I was a developer at that time and I recall looking into what the company I worked for at the time needed to do to integrate it into our product. The product pretty much failed, and was revived a little later as Live ID. Consistent Experience. And on the Desktop it was just "Windows".
  • ACIDLABS  |  TUESDAY, JANUARY 12, 2010
    [Marketing] 2010 vision
    In particular, I enjoy when you write about the things that seem to get you ticking, the things that social media marketers and others need to understand about trust, connections, whuffie – about teh people being what matters. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. 2010 vision January 13, 2010 in posts Many folk I know have been discussing their 2009 challenges and victories and looking forward to what 2010 has in store for them. Reimagine.
  • VIPER CHILL  |  WEDNESDAY, OCTOBER 28, 2009
    [Marketing] How I Ranked for 66000 Visitors Worth of Keywords
    find it very interesting that you chose one method of marketing – guest posts. that new SEO marketers can use. Let’s say you have the choice between a keyword rich domain that you could potentially rank for (longer tail) or a more catchy, marketable domain name that people would likely remember (brandable) that does include keywords but they’re ultra competitive. Home What the F ? Cloud Living Say "Hi!" You could simply buy directory links, sponsor blog posts, and even have Wordpress themes developed which included a link to your site in the footer.
  • ENGAGING BRAND  |  WEDNESDAY, OCTOBER 17, 2012
    [Marketing] 5 Solutions to the Infinite Possibilities of Social Media
    Don't get overwhelmed with the chance of a global market - focus on a niche area in which you can offer a difference. Business has now infinite possibilities, only restricted by the ability to commit to being a social business and exploring the infinite possibilities. However infinite possibilities can lead to infinite problems unless you have a clear strategic plan. The niche should be clear in terms of offer but remember doesn't become restricted by geography. Don't be fooled by the infinite number of potential connections.a
  • SIMON MAINWARING  |  THURSDAY, SEPTEMBER 23, 2010
    [Marketing] IVOH: Media as an Agent of World Benefit
    The internet has democratized information and now social media is democratizing marketing. Credit: IVOH.org. Today I’m speaking at Images and Voices of Hope , a gathering at Peace Village in the Catskills. The mountains are breathtaking but so is the ambition of the conference. It’s true we live in challenging times. There are so many concurrent global crises, governments around the world riddled with debt and philanthropies are so stretched. But it is also a time of great transition and possibility. Mohini Panjabi, Spiritual leader, among  other s.
  • SOCIALNOMICS  |  MONDAY, SEPTEMBER 9, 2013
    [Marketing] Highlighting the Best of the Best on Social Media
    When it came to launching Offset, a collection of premium stock photos , the marketing team wanted to focus on channels that it deemed the right fit. When it came to populating content on the company’s Tumblr , the marketing team decided that instead of filling the feed with just an array of beautiful it would choose an artist to highlight and feature each week. Depending on the given season or holiday schedule, the marketing team will opt for a contributor that perfectly matches those emotions. 'Flower image from Shutterstock.
  • GEOFF LIVINGSTON  |  THURSDAY, SEPTEMBER 1, 2011
    [Marketing] The Post Social Media Revolution Era Begins?
    That’s not to belittle the innovation that these tools have brought to the market. Image by Vagawi. It’s 2011, social media is not new, and for all intents and purposes, there are no new form factors, just better versions. Innovation in the space revolves around better form factors and features. This can be likened to innovation in established sectors, like better DSLR cameras for consumers. Point being, we’ve entered the post social media revolution era. This is the era when the dust settles. Consider that the greatest innovations and progress this year in U.S.
  • KIKOLANI  |  MONDAY, FEBRUARY 25, 2013
    [Marketing] My Favorite Social Media Resources For The Top 3: Twitter, Facebook, and Google+!
    The Marketer’s Guide to Google Plus. This is a guest post by Samuel Pustea. Social media will bring you results, it will. Extraordinaire results! If you don’t believe me, just take a good hard look at Kristi Hines and Jeff Bullas. They have thrived on the internet through the engagement they have created on their favorite social media sites. But they have done it through much trial and error and did not hesitate to respond to criticism. Are you able to work hard on these social media sites and optimize you results? If are willing to put in the work, then these resources are for you!
  • SPIN SUCKS  |  THURSDAY, JULY 8, 2010
    [Marketing] The Predictable Success Contest
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 08 2010 The Predictable Success Contest By Gini Dietrich | Email | Print | 1 Comment | Did I mention we’re going to have more contests and giveaways? think I did! He has been kind enough to donate 10 books to us to giveaway to you! Do you like this post?
  • SPIN SUCKS  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] Help Us End Malaria Deaths in Africa
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 11 2010 Help Us End Malaria Deaths in Africa By Molli Megasko | Email | Print | 6 Comments | A few months ago we were presented with an idea I personally love working on – an idea that raises money to end malaria deaths in Africa by 2015. Not just curb.
  • KIKOLANI  |  FRIDAY, APRIL 26, 2013
    [Marketing] Fetching Friday – Resources Mashup & Exercising with Cats
    16 Content Marketing Golden Rules For Real Results – Many business leaders under estimate the work required to develop good content marketing that drives real results. Do you want to know the value of your content marketing efforts? Facebook Marketing Tools that Lead to Results [Reference] – Ian Cleary of RazorSocial stops by to provide a great reference of the various tools that you can use to improve your productivity on Facebook. The Resources Mashup. Blogging / Content. Many think it’s as easy as a simple blog post and you’re done.
  • THE WAY OF THE WEB  |  TUESDAY, NOVEMBER 2, 2010
    [Marketing] Three more reasons not to under-estimate gaming
    The other element of the games industry that will be of interest to the publishing/marketing/media non-gamers is that the games industry is relatively young, highly technical, and going through the same challenges as traditional media – how to compete with the challenges of a second-hand games market, how to utilise the ability for gamers to digitally download content, how to implement freemium and subscription models etc. For example: More than a billion hours are being spent on Xbox Live each month. Learning about the game layer is vital (thewayoftheweb.net).
  • THE WAY OF THE WEB  |  THURSDAY, JUNE 24, 2010
    [Marketing] Why does the UK budget reward print and punish web?
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? to 20% from 4th January, 2011.
  • PROBLOGGER  |  TUESDAY, AUGUST 9, 2011
    [Marketing] The 5 Must-read Books for Bloggers in 2011
    I’ve read dozens of marketing books in the past six months, and these are the titles that really stood out. The last chapter focuses on the “momentum launch,&# which is the concept most Internet marketers are interested in. Learning about curation will become increasingly important for bloggers who want a competitive edge due to their knowledge about content marketing. We have to be creative when it comes toother parts of our online presence, like marketing and monetization. Real Time Marketing and PR. promise! Launch. Until I read this book.
  • PROBLOGGER  |  SUNDAY, SEPTEMBER 18, 2011
    [Marketing] How Tumblr Helped Put My Site on Top
    m a marketer by day , but one of my many side projects is running a men’s and women’s fashion blog called Fashables. Ryan Shell is a marketer by day, and he runs the fashion blog Fashables by night. This guest post is by Ryan Shell of Fashables. won’t even begin to act like I’m some sort of SEO ninja, because I’m not. What I do know is that a particular post on one of my sites has ranked in the top three spots on Google, with a majority of that time spent at number one and outranking a major clothing brand. The backstory. Break dancing (Image courtesy PhotosbyRy.com). The result.
  • GAURAVONOMICS  |  WEDNESDAY, JULY 21, 2010
    [Marketing] Financial Chronicle Story on the Rising Role of Social Networks.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « The End of the Monomyth: We Need New Myths in the 21st Century afaqs! Story on What the Sunsilk Gang of Girls Redesign Means for Branded Social Networks » Financial Chronicle Story on the Rising Role of Social Networks Like Facebook and LinkedIn in Recruiting Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! For more, read my bio.
  • WEB METRICS GURU  |  WEDNESDAY, JULY 13, 2011
    [Marketing] A new good book on Listening Systems AND Integrating Digital into the Physical World – Web Journal – July 12 & 13th, 2011
    Finally, when I saw this post on  Marketers begin integrating digital and physical worlds  by Joel Rubinson, I was thinking of Analytics tracking that should be in place, but still usually is not (put in place). According to Joel’s post: As a marketer, what I see is that the social media advertising is about to be taken up a notch, because presumably, a marketer will be able to direct messages about music to music friends, about business to business colleagues, about sports to my fellow Yankee fan friends, etc.  Haven’t had much time to post. Seriously.
  • SOSHABLE  |  MONDAY, JULY 16, 2012
    [Marketing] Social Media’s Influence on Investing
    In warning against a possibility for fraud in using social media, the SEC notes that social media is being used for “research on specific types of stocks, background information of a particular broker-dealer or  any kind of investment adviser, guidance on any kind of investing strategy, up-to-date information and news, or to simply discuss the markets with others”. Another way social media is being used is to mine data to measure sentiment to determine which way the market or a particular stock will go.  SEC website ( [link] ). The hedge fund actually posted a 5.4% Featured fore
  • JACOB MORGAN  |  FRIDAY, JULY 26, 2013
    [Marketing] Friday Vendor Roundup: MangoApps, Yammer, Salesforce Chatter, and Clarizen
    They are a privately held company and so their marketing budget is small but their product is powerful which is why you may not have heard about them. However, the new mobile version of Chatter will allow employees to take actions such as editing customer records or marketing campaigns. 'Every Friday I’m going to attempt to summarize any relevant news in the future of work/collaboration space. ll provide the name of the vendor, a short summary of what the announcement or piece of news is with a link to the original, and finally a short POV. release. My POV. Link to announcement.
  • KIKOLANI  |  FRIDAY, NOVEMBER 30, 2012
    [Marketing] Fetching Friday – Resources Mashup & Facebook Law
    The Blogger’s Guide to Online Marketing – This is probably the best deal of them all. 42 Content Marketing Ideas for 2013 – In that spirit, below is a pretty diverse list of content marketing ideas you may want to consider executing for next year. Does Google Hate Small Businesses – Learn some of the ways Google has made life harder — and sometimes, easier — for SMB marketers. The 16 Most Important Social Media Updates of 2012 – Read about the biggest social media marketing updates from 2012. The Resources Mashup.
  • TWIST IMAGE  |  THURSDAY, MAY 3, 2012
    [Marketing] The Business (To Business) Of Social Media
    The best business to business sales are done through relationships, testimonials, white papers and general content marketing (unless you're in a highly structured, regulated and procurement driven process, but there is still an opportunity to leverage social media). content marketing. "Why aren't there more case studies of business to business organizations using social media?" " I get asked this question all of the time. The truth is that most people are not looking hard enough. The opportunities are everywhere. Are the consumers there? Speaking of LinkedIn. brand.
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, MAY 9, 2013
    [Marketing] Does It Really Matter?
    Consumers buy stuff that really doesn’t matter but the marketing message and the hype made it sound like it mattered. 'The roads in life can take you too many places. Some places don’t matter as much as others but sometimes we don’t realize what really matters until we get to a place of recognizing what really matters. In a world that is filled with constant change you have to first learn what doesn’t matter in order to understand what really matters. Then times goes by and we realize what we’ve been doing didn’t matter. So What Really Matters?
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