SOCIALFISH | WEDNESDAY, JUNE 24, 2015
[Marketing] Realignment #1: From Inside-Out, Tactical Thinking to Outside-In, Inventive Thinking
Without the outside-in logic of the customer’s success driving every aspect of the business, an internal logic is established that bears no relationship to market and customer logic. Suppose your organization is experiencing attrition. Do you focus on symptoms and tactics—improving your “message,” revving up your communication or investing in a cool new website, for example? Or do you uncover and remedy the roots, such as the value of your benefits no longer being relevant to what matters to your customers? Is your organization equipped to recognize and act on it? General Guidance.
SOCIALNOMICS | WEDNESDAY, JUNE 25, 2014
[Marketing] What Social Media Works Best For Your Ecommerce?
They’ve created mobile sites, they have social presences, and they engage with users as the market demands. If you’re hoping to achieve any level of success as an online entrepreneur, then adapting to the ecommerce situation of today’s P2P-driven social market is vital. The Key Takeaway for Marketers. Measured, quality engaging marketing is a must in social media. The face of ecommerce looks drastically different in 2014 than it looked in 2004. Auto dealerships, grocery stores, those mega-marts, etc.; they might tweak and tone, but never any huge changes.
T2 SOCIAL | MONDAY, MAY 5, 2014
[Marketing] 6 Social Media Best Practices You Probably Aren’t Doing (And Should)
If you’re an ad agency, you have a far better chance of having an article seen that showcases the ten best commercials of the year rather than a simple case study that features your own work. A mix of the two is an important component of any strong content strategy and content marketing campaign. With the constantly changing social media landscape, it’s hard to keep up with trends. There are a lot of hugely beneficial and fairly simple social media best practices in which brands and individuals should be participating, but most people simply don’t know about them.
WRITTENT BLOG | THURSDAY, SEPTEMBER 12, 2013
[Marketing] 10 Reasons You Need to Create a Cool Infographic
Content marketing isn’t just about blogging. In fact, there’s a lot of compelling evidence that your inbound marketing strategy should include plenty of visual content. Your site can reap SEO dividends, particularly if you opt to include embed code for other content marketers. Besides, as marketing blogger Fernando Biz points out, many of the links generated from infographic creation are highly relevant, due to the highly-targeted nature of this type of content. Do you create cool infographics as part of your content marketing strategy? they save them.
SPIN SUCKS | FRIDAY, JANUARY 16, 2015
[Marketing] The Spin Sucks Inquisition: Martin Waxman
If you’d like the opportunity to work with Martin, he has customized one-day workshops that combine strategy, an understanding of the tools, editorial calendar development, and how to bring it all to life via content marketing. By Gini Dietrich I am very excited to bring you today’s Spin Sucks Inquisition. Martin Waxman and I have been friends for a very long time. Long before this whole social media thing was a thing. Long before people met online. Long before…never mind, this is making me sound old. What is the Biggest Mistake You’ve Made in Your Career?
TRADESMEN INSIGHTS | WEDNESDAY, MAY 23, 2012
[Marketing] Insights on How Manufacturing Can Have a Competitive Edge
Eric works as a distribution manager at EJOT UK providing high tension custom fasteners to the aerospace and defense market. The volatile and unpredictable economy we live in today has wreaked havoc not only for consumers but also for businesses and offices in all markets and industries. In the fastener manufacturing market, the level of competition is high and continues to escalate in rampant proportions. Making sure your business is always competitively operating in multinational markets is also very difficult with lots of variables outside of your control.
SPIN SUCKS | THURSDAY, JANUARY 26, 2012
[Marketing] Who’s the Real Loser In Social Search?
He also is a Chicagoan (sort of – if you count Rockford as part of greater Chicagoland) and he blogs at A Life Well Lived Concludes with a Smile , where he discusses social media, happiness, life-affirmation, marketing, and some search. Today’s guest post (and video) is by Lisa Gerber. It’s Facebook question of the week time (clap, clap, clap)! I’m coming to you from my deck at Schweitzer Mountain outside of Sandpoint, Idaho…and I have a guest appearance I think you’ll enjoy seeing! Today’s question comes from Barry Silver. What’s a Bing?
DANNY WHATMOUGH | WEDNESDAY, JANUARY 13, 2010
[Marketing] How Google ranks tweets
What’s to say if your blog post is retweeted by a ton of people why it should not gain some sort of reputation increase despite not being ‘linked to’ by another website? I don’t claim to be an SEO expert, but I think there are some really interesting potential developments here for those of us that work with social media and search engine marketing. Tweet. Chris references a post by David Talbot which quotes Google’s Amit Singhal, who says about real-time rankings: “You earn reputation, and then you give reputation. Both are a form of recommendation.
GAURAVONOMICS | THURSDAY, SEPTEMBER 5, 2013
[Marketing] Future of Money
In the future, we expect niche crowdfunding, microlending and crowd investing platforms to focus on specific geographies and markets, and larger platforms to expand into new areas through organic growth, acquisitions and partnerships. PayPal has 132 million active registered accounts in 193 markets and supports payments in 25 currencies. KBC Bank created the collective intelligence platform The Gap in the Market ( video ) to crowdsource local opportunities for entrepreneurs and reward the best business ideas. Download the Future of Money poster (3450 x 3808). How to Airbnb?
SPIN SUCKS | TUESDAY, MAY 5, 2015
[Marketing] Podcast: A Behind-the-Scenes Look at a Popular PR Show
PR needs more SEO, which is what I blogged about yesterday with content marketing and answering questions. By Gini Dietrich. On Sunday, I spent a little more than an hour recording a podcast with Shel Holtz on Skype. Because his regular For Immediate Release co-host, Neville Hobson , was in Boston with clients, he needed someone to fill his spot. And I was more than happy to help. FIR, after all, is probably the most popular and well-done podcast in the PR industry. thought I’d share a look behind-the scenes at the popular PR podcast. The FIR Format. Welcome (recorded). Outro.
BILL HARTZER | WEDNESDAY, AUGUST 6, 2014
[Marketing] SEO Firm Impersonates Google, Claims Local Listing to be Deleted
There, are, however, local search marketing companies and local search consultants, like Linda Buquet , who will help you verify your listing and optimize it so that it does show up in the search results properly. During an recent unsolicited telemarketing call , a representative from an SEO firm, located in California, claimed that a company’s local business listing on Google Places (now called Google My Business ) would be taken down and deleted if they are not paid $299 to re-verify and re-boost the local listing. He said “Yes ma’am that is correct!” Period.
KOKA SEXTON | THURSDAY, AUGUST 12, 2010
[Marketing] Xobni is awesome
in /var/www/vhosts/kokasexton.com/httpdocs/word/wp-includes/functions.php on line 3237 Computer Stickers Laptop Computer Stickers HyperLocal Marketing Small business online marketing SOCOM Sales Wordpress Themes Download Free Wordpress Themes and Plugins Recent Posts Social Media Job Week 1 InsideView The Job Search is Over… Foursquare is fun and big brands are figuring that out. How NOT to use your Social Media Marketing Manager! There really are a bunch of great features you should take a look at, go to Xobni and check it out. Koka Sexton dot Com: [.]
KOKA SEXTON | WEDNESDAY, AUGUST 25, 2010
[Marketing] Google Voice Now Included in Gmail
in /var/www/vhosts/kokasexton.com/httpdocs/word/wp-includes/functions.php on line 3237 Computer Stickers Laptop Computer Stickers HyperLocal Marketing Small business online marketing SOCOM Sales Wordpress Themes Download Free Wordpress Themes and Plugins Recent Posts Social Media Job Week 1 InsideView The Job Search is Over… Foursquare is fun and big brands are figuring that out. How NOT to use your Social Media Marketing Manager! based Gmail users will now be able to place and receive phone calls directly from the Gmail interface. Calls placed to U.S.
KIKOLANI | FRIDAY, DECEMBER 2, 2011
[Marketing] Fetching Friday – Resources Mashup & Finding Oregon
Ways To Use Slideshare To Get More Blog Traffic – It seems that Slideshare has gone and done the impossible – turned the powerpoint deck into a content marketing darling. 119 Free Internet Marketing Tools to Grow YOUR Online Business or Blog – Like free stuff? Search Engine Marketing vs. Social Media Marketing: The Showdown – The benefits of search over social, vice versa, and why you should invest in both. The Resources Mashup. Blogging / Writing. What are you creating? Business / Making Money Online. Here are 8 ways to create file back ups.
PUSHING SOCIAL | FRIDAY, JUNE 7, 2013
[Marketing] Are You Giving Away Too Much For Free On Your Blog?
About a year ago, I received an email from fairly well-known internet marketer. That is why I believe that content marketing is the best slingshot that any small biz David can own. Everyone says that you should be generous with your expertise, experience, and talents. They say share until it hurts because…you’ll get it back with interest. Others offer a quasi-mathematical ratio that says – give 4,5,6 items of true value before you ask for something in return. Where does that leave you? At some point, you are going to ask. Am I giving away too much? Sell the rest.
PUSHING SOCIAL | WEDNESDAY, SEPTEMBER 8, 2010
[Marketing] Diary of a Wimpy Blogger
Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social Diary of a Wimpy Blogger by Stanford on September 8, 2010 Spread it! Share Email This This summer, I’ve been reading the Diary of a Wimpy Kid series. It’s a kids book that cracks me up. It also is also a motivational masterpiece for bloggers. Let me explain. Greg Haffley, the wimpy star, can’t seem to catch a break. His parents, brothers, friends, and school chums alway put him in awkaward predicaments. Every situation reminds him that he is a wimp. But, let’s be frank with each other.
ARI HERZOG | MONDAY, AUGUST 13, 2012
[Marketing] When Social Media Confuses You
When he's not blogging, Ari helps brands improve their digital media marketing. Social media can be tough to master. This is where I can help you. If you have a question you’ve been dying to ask and/or would like to learn my perspective, post a comment below. All comments will receive replies; and some may also turn into longer blog posts. Please continue reading When Social Media Confuses You and leave a comment if inspired. Got a question? Need help? Contact Ari today! Productivity
WHAT SPINKS THINKS | THURSDAY, JULY 26, 2012
[Marketing] Why I Left NYC for SF, and Stayed There
Another important distinction that you need to make if you’re debating which city to build your company in is the consumer market. SF isn’t real. It is very much a bubble of conversation. Establishing a product market fit in SF isn’t necessarily replicable in other cities. The consumer market in NYC will be much more true to form. I have lived in NY my whole live and lived in NYC for almost 2 years. I’ve lived in SF for 3 months. Zaarly moved me out to SF. When my work with Zaarly completed a couple months ago, I had the choice to go back to NYC. But I stayed.
SMALL BUSINESS MAVERICKS | THURSDAY, JULY 21, 2011
[Marketing] What Is True Reach?
But why does a social media marketer’s true reach often measure lower than their own follower count? Klout users will recognize the metric known as “true reach. Even if you don’t use Klout but are active in social media, you might have heard the term. But what does it mean? True reach is a measure of your target audience’s real strength. For instance, if you follow 100 people on Twitter and each of them follow 100 people, your potential audience is 100 X 100, or 10,000 people. But that isn’t your true reach. It’s your potential reach.
DANNY WHATMOUGH | TUESDAY, FEBRUARY 15, 2011
[Marketing] Changes to Pages signal yet another change in Facebook’s attitude to brands
Marketers will welcome this move, though as figures from Econsultancy show , brands still have work to do to convince users of the site to “Like” and interact with them. Tweet. I’ve blogged before about the differences between Twitter and Facebook. The former is a very open platform where everyone is encouraged to see everything. Twitter Twitter is a blank canvas where individuals and brands (and fictional characters, animals etc. Facebook on the other hand has, from the start, approached things from the opposite direction. Are brands welcome on social networks? Tweet.
SOCIALNOMICS | TUESDAY, MAY 8, 2012
[Marketing] Exploring Strategies For Successful Social Engagement with Travis Unwin of Sitewire
As part of our interview series on effective use of social media marketing, I recently caught up with Travis Unwin , Director of Media Strategies for one of Awareness’ partner agencies Sitewire , a full service digital marketing and interactive advertising agency. This is why Sitewire’s consultants share diverse backgrounds – marketing, consumer psychology and customer service. As a socially-savvy marketer should, Travis sees the job of his team at Sitewire as business strategists first, with an eye towards how social marketing can support these objectives.
GAURAVONOMICS | WEDNESDAY, SEPTEMBER 29, 2010
[Marketing] Asian Economies in The Economist Intelligence Unit 2010 Digital.
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Re-framing the Internet Freedom Debate: National Security Will Always Prevail Over Personal Liberty The Creative Rankings: Track Asia-Pacific’s Most Creative Brands, Agencies and Talent » Asian Economies in The Economist Intelligence Unit 2010 Digital Economy Rankings Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists !
JEFF ESPOSITO | WEDNESDAY, AUGUST 11, 2010
[Marketing] Cartoon of the day
Home About Archives Press Clips Spark Advisors Suggested Reading Cartoon of the day Written on August 11, 2010 by Espo in Cartoon of the Day Enjoy this post? Share your thoughts in the comments below or with your own networks. You can also subscribe to the blog to ensure you receive the latest posts. Thanks for visiting! Comment - Leave a comment! « Previous Post Next Post » [link] Tweets that mention Cartoon of the day | Jeff Esposito’s Blog — Topsy.com [.] This post was mentioned on Twitter by Cindy Kim and jeffespo, Toni-Lynn. Cartoon of the day Five for Friday 09.24.10
SOCIALNOMICS | MONDAY, AUGUST 18, 2014
[Marketing] 5 Secrets to ‘Going Viral’
The evolution of technology and the rapidly changing landscape of social media has made life interesting and difficult for marketing and advertising executives. According to Google, searches for infographics have increased 800% in the last two years as marketers look to increase brand recognition, create buzz and improve SEO. B2B marketers should consider their industry and make the tone appropriate. He attended Binghamton University where he earned his undergraduate degree and his MBA in entrepreneurship and marketing. The MSRP is $29.99. # # #.
BILL HARTZER | TUESDAY, DECEMBER 11, 2012
[Marketing] The Persistent Recidivism of the Average SEO [Contrographic]
Jarrod Wright is the founder and head artist at Subtle Network Design & Marketing, a small graphic design and internet marketing firm located in Clearwater, Florida. Anyone who has been bewildered by a backlink profile or who has had a difficult conversation with a client about why a competitor is outranking them, knows that the delineations between white, black and gray hats are not as clear as they seem. In the academic abstract, the good guys are easy to spot and right and wrong seem obvious. We dubbed this a “contrographic”, so let’s make sure to spark some controversy.
BILL HARTZER | THURSDAY, MARCH 3, 2011
[Marketing] 2010 Charts a Promising Future for E-Commerce on Facebook
We witnessed a strong commitment on the part of our retail partners to creatively market and promote the Facebook stores we built for them and that went a long way towards adding to their success. There was a steady stream of other new services and applications emerging in 2010, all designed to help retailers fold social networking sites, particularly Facebook, into their broader marketing and sales strategies. Dave Felipe heads up marketing, advertising and public relations as the Director of Communications at SortPrice.com. by Dave Felipe, SortPrice.com. Need proof?
FIREBELLY | WEDNESDAY, AUGUST 24, 2011
[Marketing] Starbucks launches city vs. city coffee competition
Starbucks is known in the industry for fantastic localized marketing. This contest brings Starbucks back to localized marketing in a mass-marketing way. This information is how localized marketing succeeds and will likely lead to additional city-specific rewards in the future. In my world, it isn’t officially the fall season until I have a Pumpkin Spice Latte from Starbucks in my hand. know I’m not alone. Today, Starbucks launched a nation-wide competition on Facebook. The contest ends Friday. There is a new challenge each day. That’s OK.
SHERRILYNNE STARKIE | SATURDAY, APRIL 20, 2013
[Marketing] Social media and Montreal’s student protests
Last week, about 50 PR pros crowded into the Black Tomato pub on George Street in the Byward Market at what was IABC Ottawa’s last professional development event of the season to learn about how Melissa helped SPVM avoid a full out riot by harnessing Twitter to communicate in both official languages with protesters on the streets. Literally. Montreal Student Protest Berri Hill (Photo credit: xddorox). During the demonstrations we were communicating with students and trying to answer questions in real time to quash rumours and keep things calm.”. The demonstration went smoothly.
BILL HARTZER | WEDNESDAY, JULY 31, 2013
[Marketing] Be Careful When Choosing an SEO for Google Panda or Penguin Recovery
Subject: Google Panda Recovery Services Using Top 10 Rankings By Content Marketing ! They’ve literally keyword stuffed the latest “buzz words” into their email subject, like “Google Panda” and “content marketing” in there, then they go on to even add “Top 10 Rankings” in there as well. I think the title of this post, “be careful when choosing an SEO” (search engine optimization) professional really says it all. So what’s the problem? Date: Wednesday, July 31, 2013 7:23 AM. To: Bill Hartzer. But I digress.
LOUIS GRAY | WEDNESDAY, FEBRUARY 9, 2011
[Marketing] Why We Brought my6sense to Twitter.com via Chrome
Disclosure: I am Vice President of Marketing at my6sense. This morning, as you might have seen from one of the many places that covered the launch , my6sense took its first step beyond the world of mobile , bringing tweets ordered by personal relevance to Twitter.com , in the form of a Chrome Web browser extension. The idea, of course, is to take on the challenge of finding excellent content in your real-time streams and bringing it to the top. More signal and less noise. So something is needed. Even Twitter says " Our Challenge Is Relevance ". We agree and we're hoping to help.
SPHINN | THURSDAY, SEPTEMBER 23, 2010
[Marketing] SERPD doesn't currently get my vote Why would I push my audience.
SPHINN | FRIDAY, SEPTEMBER 24, 2010
[Marketing] Andy, what is the quality problem. I agree with the writer that.
UNSPOKEN | MONDAY, SEPTEMBER 29, 2014
[Marketing] Social Review Sites: How to Navigate Them
Social review sites and social media sites where people can leave reviews (two different entities, though they certainly do sound similar) are huge players in the marketing and sales arena as of late. Positive reviews are the new word of mouth marketing. Sites like Urbanspoon, Yelp, and TripAdvisor offer users the opportunity to review everything from restaurants to hotels to doctors and more. Then there’s Facebook and Twitter, where people can review businesses right on their own page. Reviews lead companies to change products all the time. Overly critical reviews.
ONLINE COMMUNITY STRATEGIST | MONDAY, AUGUST 17, 2009
[Marketing] Don't be bamboozled by the social media elite
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Don’t be bamboozled by the social media elite August 17, 2009 in Community Building , Community Engagement | Tags: Community management , community manager , social media There are a lot of folks out there who understand how social media can help businesses and organizations thrive. There’s also a lot people out there acting as if they do, and don’t have the real experience to back it up. It does not. This is not true.
ONLINE COMMUNITY STRATEGIST | THURSDAY, AUGUST 27, 2009
[Marketing] Orbitz, the tweet and the phone call that followed
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Orbitz, the tweet and the phone call that followed August 27, 2009 in twitter | Tags: customer service , Orbitz , twitter I am dedicating an entire blog post to rave about the use of Twitter as an excellent tool for customer relations. The company I’d like to rave about is Orbitz. You see, I booked a vacation via Orbitz because of a great deal they were offering at a specific hotel. The deal was ‘kids eat free.’
JEFF KORHAN | WEDNESDAY, AUGUST 11, 2010
[Marketing] Social Media Is Not A Business Fantasyland - Jeff Korhan
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « How Social Media is Revolutionizing the College Textbook Market | Main | How To Add The New Twitter Tweet Button to Your TypePad Blog » August 11, 2010 Social Media Is Not A Business Fantasyland What is true in your life and day-to-day business activities also holds true for your social media environment. Yet, for some reason some people have expectations that border on fantasy, and they encourage you to come along for the ride.
MY CREATIVE TEAM THINKING | SATURDAY, SEPTEMBER 4, 2010
[Marketing] Creativity 2010 – Week #36
25+ Audacious Creativity Tools - This list includes a wide range of tools, such as creativity cards, tools to scribble, idea markets and a random word generator. Another weekly supply of creativity links from your friends at My Creative Team. Playing With Genius – If you invite 500 people into a conference room, give them access to laptops and brainstorming software and ask them to be creative, several things might happen, and most of them aren’t good. Creativity – This is Ad Age’s online publication all about creativity in the advertising business.
CONVERSTATIONS | SATURDAY, NOVEMBER 22, 2014
[Marketing] Fail, Perfect, Early – LIFT Slides 11-22-14
As we approach our customers and the content we publish, we always look for ways to give our people a boost using the LIFT acronym. Here are a few decks on SlideShare that might help you in building a better business presence and a smoother work flow. Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, , decks from SlideShare, LIFT clips, and other videos shared via feeds. Note : Every Sunday afternoon, our Whistle Stops Weekly newsletter is sent with at least one resource or link to L.I.F.T. your presence or practice. Subscribe today. LIFT Videos
KIKOLANI | WEDNESDAY, AUGUST 31, 2011
[Marketing] The Reason You Might Not Be Making Money from Your Blog
Picking the right market and finding a path to cash.”. Technology and computers as a market is huge so you will end up trying to cover everything and essentially appealing to no-one. Anytime a new machine comes on the market you could be the first with an in-depth review , and also an affiliate link to buy the system (if you recommend it) at the bottom. Unlock Your Marketing Genius to Make Money Online. This is a guest post by Paul B. Define your visitors – will they ever make you money?”. For example let’s look at YouTube. Now let’s look at the opposite scenario.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JULY 24, 2008
[Marketing] Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds
The respondents to the survey were drawn from five function areas: customer service, finance and accounting, human resources (HR), information technology (IT), and sales and marketing. than managers in any other departments said they miss valuable information more than five times a week. Â· Sales and marketing managers are the least likely to use new technology to communicate, with only 19 percent using instant messaging, less than any of the other department managers. This file is part of a software application licensed from. TEKgroup International, Inc. www.tekgroup.com).
SOCIAL WAYNE | MONDAY, JANUARY 10, 2011
[Marketing] 27 ½ ways how to become a social media expert rockstar ninja in 2011
Anything but social media marketing. Start your own paid email newsletter on social media email marketing 101 26. 2011 is here and the same old social media debate we have been talking about for three or four years now is still taken place. The same tired social media conversations about ROI, should your company use social media, are social media experts better than social media beginners and what platform should your company use as a blog. On top of that you can now buy followers on Twitter if you have enough money via promoted tweets and as for Facebook. Got it?
CONVERSIONATION | SATURDAY, JULY 28, 2012
[Marketing] Social and Speaking Out on Religious, Political and Personal Beliefs
Others (remember that I’m in the business of marketing and perception or, worse, sometimes even deception, does play a role now and then) are very cautious. And, in case of doubt, you can always discuss about it… Sacrificing the sense of security However, one thing is for sure: if no one speaks up in this very public space, we call the social Web, we are intellectually and socially dead in it and better leave it, unless we really don’t like debate, think the world is perfect, are on social media for fun or for the money as many marketing folks I know, etc. Marriott is a Mormon.
KIKOLANI | THURSDAY, MAY 26, 2011
[Marketing] Fetching Friday – Resources Mashup & Animal Crackers
Blog marketing strategy – 7 steps to making your content successful with social media and search engines. Making Money Online / Marketing / Online Business. Coyote and the secrets of genius – affiliate marketing lessons that you can learn from the coyote! This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week.
THE RELATIONSHIP ECONOMY | SATURDAY, JUNE 19, 2010
[Marketing] Feeling the Cluster Funk?
His clients are mostly from the aerospace, higher education, finance, and diverse corporate marketing concerns. I recently attended another one of those economic development summits where a bunch of people with long titles gets a chance to speak on a panel touting the mysterious benefits of a mysterious innovation clusters that create mysterious wealth that can only be realized if their mysterious department is funded. Uhmmm…sorry to break the news, it ain’t gunna happen. Innovation clusters are all the rage in regional economic development circles. Group Think Tanks.
ARI HERZOG | FRIDAY, MARCH 4, 2011
[Marketing] Working It
Rafting photo by Jordan. Answering my call to action earlier this week, David Bennett stung me with his response. Ari] seems like he wants to get on in life and he is a city councillor – but he spends time on this social media stuff – almost like he is working on a thesis or something. I’m not working on a thesis. Connect: Twitter | Facebook | Email | 978.558.0008. No related articles yet. Have you visited the blog archive ? Recent comments Recent comments Related articles Who is Ari Herzog to You? Strategy branding
STEPHEN P SMITH | THURSDAY, FEBRUARY 4, 2010
[Marketing] Thinking Through My Intuition
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! Id love to hear your thoughts on it! Looking at a blank page can be a trying experience! Why is this? Is it sabotage?
SPIN SUCKS | TUESDAY, AUGUST 14, 2012
[Marketing] Get the Kids Off the Phone and Meet in Real Life
Janet Tyler is co-CEO of Airfoil , a top technology PR and marketing firm with offices in Detroit and Silicon Valley. Today’s guest post is written by Janet Tyler. The brats of the digital world— Twitter , Facebook , LinkedIn , Pinterest and a brood of other social networks—will spend all day talking at us if we aren’t careful. Communication pros spend big chunks of their time conversing on these social sites, treating them like kids – nurturing, taking their pulse, measuring their height and weight, and testing their temperature. Let Go of the Kids.
JOSH S PETERS | TUESDAY, OCTOBER 20, 2009
[Marketing] The FINAL word on Social Media ROI | Shuaism
Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! Social Media is absolutely, positively no different than any other marketing tool out there on it’s own. Media buys, affiliate marketing, SEO, SEM, and blogging have absolutely no value on their own. This analogy moves right over to internet marketing and thus social media.
DIVA MARKETING BLOG | WEDNESDAY, NOVEMBER 23, 2011
[Marketing] Social Media: A Change Agent
Diva Marketing is part of an online influencer network for MNS Business on Main. A few weeks ago I had an ah ha moment. It was something so obvious that it was almost a dah ah moment. Within an organization social media is a catalyst for change. Not only does social media come tied up in ribbons of change but it is wrapped in paper comprised of shades of gray. For enterprise cultures that are built on black and white directives introducing social media can be very uncomfortable. ocial media does indeed change the game for every company. There is a house that is no more a house.
SPIN SUCKS | MONDAY, DECEMBER 5, 2011
[Marketing] The Future of Social: Networks
Michael Schechter is the digital marketing director for Honora Pearls, a company specializing in freshwater pearl jewelry. Today’s guest post is written by Michael Schechter. . I’m not usually one for predictions, it’s just not in my DNA to whip out my crystal ball and try to gaze to the future. However, when you spend enough time in any space, you start to see trends and recurring themes that offer insight into what’s coming next. Sure, not every user is created equal, but overall, the explosion of the personal brand created a far flatter system.
CONVINCE & CONVERT | SUNDAY, MAY 20, 2012
[Marketing] Clearing Clouds of Confusion – the 5 Categories of Social Media Software
The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. This is especially true of the marketing management guys like Buddy, Involver, Vitrue, Wildfire, et al who all hope to be end-to-end solutions. ” You need Social Marketing Software (AKA Social Media Management Software and a bunch of gibberish labels). The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. Hard to figure out who does what, right?
KIKOLANI | WEDNESDAY, OCTOBER 26, 2011
[Marketing] 10 Dreadful Mistakes that Kill Your Comments
Marketing Takeaway. Benefits of Blogging – Developing SEO & Internet Marketing Skills. This is a guest post by Ana Hoffman. What does it really take to build a hustling and bustling blog with a thriving and active community around it? Kristi knows – just look around. PageRank 5, Alexa rank about 15K and constantly dropping (in case you are not familiar with how Alexa rank works, the lower the number, the better), a wealth of comments on every post. It seems like Kristi knows everyone and everyone knows Kristi. Want some of that? Glad you asked. Dofollow Links.
IDACONCPTS | MONDAY, SEPTEMBER 10, 2012
[Marketing] Apps Optimized for Android 4.0 Ice Cream Sandwich
The different features include a multiple weather forecast, common bug fixes; web skin market with cloud to device communication, this feature helps you in browsing different skins from your PC and then could be applied it straight over your cell phone devices with the newly added wallpaper. The Android based devices powered by latest Google OS- 4.0 Ice Cream Sandwich (ICS) has some of the most incredible features of Android 3.0 Honeycomb and Android 2.3 Gingerbread. These two have combined beautifully to embark with Ice Cream Sandwich with a couple of added features. Dropbox. MX Player.
THIS, THAT AND THE OTHER | THURSDAY, DECEMBER 8, 2011
[Marketing] The Digital Divide and the Road to e-Government
Approximately one in every four Kenyans has access to the Internet ( Julisha ICT Market Survey , CCK sector statistics ) and half of them get this access at the cyber café. Pricing for e-government services at cybercafés is currently set by the market so capping it at a more accessible level would keep the services within reasonable reach of the masses. A sign advertising online tax registration in Kenya. Cybercafe’s therefore play a big role in how Kenyans get online despite the large numbers of mobile internet subscriptions in the country. government.co.ke.
COLLECTIVE THOUGHTS | THURSDAY, NOVEMBER 1, 2012
[Marketing] Obama vs. Romney Intellectual Property Policy [Infographic]
It is not a focus on the campaign trail, but it is an important focal point for the US job market. Have you ever wondered where the 2012 presidential candidates stand on the Intellectual Property industry? Find Find out by taking a look at this infographic brought to you by Likelihood of Confusion. The Intellectual Property industry is a rapidly growing industry in the US with 74% of all US exports being related to this industry. More than likely, you will not hear this particular topic being brought up in major debates.
SOCIALNOMICS | WEDNESDAY, JULY 23, 2014
[Marketing] 7 Tricks for Successful Social Media Branding
If you’re a marketing professional, you probably know who your brand’s target audience is. Your social media page should match all of your other marketing materials. It’s every social media marketer’s dream to have an engaged and talkative audience. Once this dream comes true, though, many marketers fail to keep the communication going. Perhaps the most important thing to remember is that no marketing campaign is going to be perfect from the beginning. An essential part of branding a business is developing and maintaining an online presence. Photo by Geralt.
SOCIAL WAYNE | TUESDAY, DECEMBER 14, 2010
[Marketing] infographic – A Year of Twitter – the good, the bad and the ugly via Flowtown
infographic – A Year of Twitter – the good, the bad, and the ugly by Flowtown Flowtown – Social Media Marketing Application. Tweets Twitter infographics 2010 twitter infograpahic infographic trends
KIKOLANI | THURSDAY, JULY 19, 2012
[Marketing] 10 Simple Things You Can Do To Improve Your Blog Posts
“Quality over quantity” is one of those sayings that gets thrown around a lot, but when it comes to content publishing and marketing, they are truly words to live by. This is a guest post by Heather Higgins. Blog development is more than presentation. Your success ultimately lies in the hands of your posts. The quality of your content is everything. Photo Credit. Without further ado, here are ten simple things you can do to improve your blog posts. 1. Optimize All the Time. First thing’s first – optimize your content. Choose a Good Title. Thoroughly Edit Your Stuff. Bloggin
LOUIS GRAY | FRIDAY, FEBRUARY 4, 2011
[Marketing] Yahoo! Hires Hotmail Vet to Manage Mail, Flickr, More
Douty, whose Linkedin resume includes stops at Moxie Software and Groopix after Microsoft, joined Hotmail in June of 1996 as the first businessperson at the company, running marketing, product, sales and business development, he said. fight is no longer for search market share against Google. While most of the recent personnel news surrounding Yahoo! Joining the purple people on Monday was Steve Douty, one of the first five employees at Hotmail during the Web 1.0 Mail, Yahoo! Messenger , Yahoo! Groups , Flickr and Yahoo! Answers. Like its counterpart at Google, Yahoo! property.
WAXING UNLYRICAL | TUESDAY, JANUARY 17, 2012
[Marketing] Boners BBQ: A Study In How To Hate Your Customer
Cheap and easy word of mouth marketing? He does social media management for KimberMedia and does PR and marketing for @bgckids. This isn’t going to be another deconstruction of the awful PR and social media job done by Boners BBQ in Atlanta recently. There are hundreds of those out there ( though Unmarketing’s take is among the best ). This is going to be a “How to ensure your business never gets off the ground” kind of post. The first step? There are plenty of examples of entities with edgier themes out there. Sex sells in our culture. However.
ARI HERZOG | WEDNESDAY, APRIL 18, 2012
[Marketing] Why 84% of Your Facebook Fans are Lurkers
You can understand that 90% of blog readers are lurkers but you don’t understand why you can’t tap into the Facebook market. How many times has your social media consultant, the local chamber of commerce, a conference presentation, and your favorite blog encouraged you to create a Facebook fan page? “It’s the largest social networking site, and you’d be crazy to ignore it!” ” someone cries out to you. “You can reach 800 million people with a single update!” ” urges another. “Your fans want to identify with you!”
SOCIAL EMAIL MARKETING | TUESDAY, JUNE 15, 2010
[Marketing] Social media measurement: is there a perfect and cheap way to.
JACOB MORGAN | TUESDAY, FEBRUARY 9, 2010
[Marketing] How Comcast Approaches Social CRM
Parag In today's competitive business landscape,small and medium-sized businesses need the most efficient and effective way to market to,sell to,and service clients. This enables customer-facing employees in sales, marketing and customer service to make quick, informed decisions on everything from cross-selling and up-selling opportunities to target marketing strategies and effective problem resolution. think companies have an opportunity right now with social media to harness a huge marketing department: their entire staff. You have your internet or TV service.
WHAT SPINKS THINKS | MONDAY, JULY 27, 2009
[Marketing] 3 Reasons Why Resumes SHOULD be Irrelevant
It’s where marketers who couldn’t cut it go to die anyway. If we did this as marketers we’d get crucified. It’s certainly not where “marketers go to die and I know plenty of HR professionals who are a heck of a lot smarter than some of the marketing professionals I know. fields including PR, marketing, social media, and advertising. Stuart Foster and I have discussed it a few times but today when he brought it up, it sparked a good conversation with Amy Mengel , Dana Lewis and others. She makes some great points. that you are.
DANNY BROWN | WEDNESDAY, JUNE 16, 2010
[Marketing] Community, Loyalty and the Power of Give - Danny Brown
Michael Schechter asked how you’d go about that, and I suggested exclusive content as one option (similar to what I did with my free Facebook marketing ebook ). Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Community, Loyalty and the Power of Give June 16, 2010 12 voices share yours! Share 3 saves Last night on Twitter, I was part of the #sbt10 chat , part of the Start Blogging Today project ( disclosure – I’m a partner in the project ). Episodic content. This can work in two ways.
IDACONCPTS | MONDAY, APRIL 2, 2012
[Marketing] How to Transfer Data from MS Excel into a Word Document
Having several personalized copies of the same data has never been easier to do and you may find yourself with extra time to spend on other marketing methods! The Microsoft Office suite has advanced in numerous ways and has been able to help many users share data in between different programs, like MS Excel and Word. Such advances have made the lives of direct mailers a lot easier by allowing them to easily insert Excel data into a Word document in order to have several personalized copies of the same material. Create or open an MS Excel document. Open a Word document. Takeaway.
ARI HERZOG | MONDAY, NOVEMBER 10, 2014
[Marketing] Drafting My Next Job Description
Work closely with marketing staff to develop strong and effective advocacy messages, create stories, and generate content for blogs, social media, and our website. Fluent in internet technologies and tools and with highly developed skills in oral and written communications, I have a proven ability to explain complex concepts clearly and concisely. I am comfortable serving as a liaison to government officials and lay citizens, and am familiar with legislative and regulatory processes. After five years as a self-employed digital media teacher and consultant, I want a change of pace.
ENGAGING BRAND | FRIDAY, OCTOBER 15, 2010
[Marketing] Show 307 - How to Make the World a Better Place!
Show 307 of The Engaging Brand leadership and marketing podcast is ready just for you. How you can listen to the Engaging Brand. 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast. 2) You can subscribe to the show via iTunes or. 3) If you use a different podcatcher then you can subscribe using the following [link]. Show 307 of The Engaging Brand leadership and marketing podcast is ready just for you. Is being a leader about selling your values or finding people with the same values?
ENGAGING BRAND | FRIDAY, JANUARY 29, 2010
[Marketing] Show 282 - How to manage your energy through thoughts
» Show 282 - How to manage your energy through thoughts Show 281 of The Engaging Brand leadership and marketing podcast is ready just for you. Ed Hardy Shirts on Show 300 - Facebook Marketing spyseo on Show 300 - Facebook Marketing Small Business Answering service on Putting the Wow into Customer Service Small Business Answering service on Customer Service and the Fred Factor Krishna De on Show 300 - Facebook Marketing LOGO DESIGN on Whats Missing in Your Logo? Try GoToMeeting FREE for 30 days. Are thoughts contagious? Are thoughts contagious?
ENGAGING BRAND | TUESDAY, MARCH 9, 2010
[Marketing] Show 287 - The Riddle of Human Existence
The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « Why I love uncertainty | Main | My Number 1 Pet Hate in Business » Show 287 - The Riddle of Human Existence Show 287 of The Engaging Brand leadership and marketing podcast is ready just for you. Show 301 - How Risky is Risk Show 300 - Facebook Marketing Show 299 - The 24 Hour Customer Do we need a new style of citizenship? Try GoToMeeting FREE for 30 days. The evolution of thinking on human beings and their existence Is human evolution cyclical?
ENGAGING BRAND | SATURDAY, JANUARY 19, 2013
[Marketing] Ways to Use Google+ Hangouts for Business
This post was written by Lior who is a marketing advisor to a shopping cart abandonment service for ecommerce companies and also works with a company who developed a Passbook app to get notification about suspicious credit card charges. 26 SEO Tips From the State of SEO and Internet Marketing Seminar. One of the most useful and underutilized tools offered from Google is Google Plus Hangouts. Hangouts are free and easy to access from a Google account, making it a versatile and flexible tool for businesses. Share Documents During Google Plus Hangouts. Find New Customers on Hangouts.
STEPHEN P SMITH | SUNDAY, AUGUST 19, 2012
[Marketing] How to Sell Your Self Education to Employers
And though knowledge is an end in itself, it’s only natural that students of these free courses would want to apply their newly acquired skills in promoting themselves in the job market. How to Sell Your Self Education to Employers – Online Colleges. The lid is off the Pandora’s box of open education. Khan Academy, MITx, P2PU, Open Badges, Udacity, Coursera. The providers of free online education are springing up left and right, and hundreds of thousands of people from nearly every country in the world are jumping at the chance to educate themselves.
LOUIS GRAY | THURSDAY, JULY 5, 2012
[Marketing] Real Valley Stories: Leveraging Assets to Get One's Way
As sure as I had been in 2003-04 that leveraging Google Adwords ahead of the competition would give us increased visibility to customers, buying keywords for our industry, I was sure that we once again had the opportunity to be leaders in what was a fairly slow moving market. But my boss, the VP of Marketing, said my time would be better used doing a demand gen campaign than writing a blog. The main reasoning for taking on an elite firm was that we wanted one to assist with not just the standard marketing and PR, but also analyst relations and investor relations.
STEPHEN P SMITH | MONDAY, AUGUST 2, 2010
[Marketing] Thoughts on Investing Your Time
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! What do you want to have time for doing later? Investing time in this way creates a larger picture for you to evaluate.
KOKA SEXTON | TUESDAY, MARCH 24, 2009
[Marketing] Is Your Executive on Twitter?
in /var/www/vhosts/kokasexton.com/httpdocs/word/wp-includes/functions.php on line 3237 Computer Stickers Laptop Computer Stickers HyperLocal Marketing Small business online marketing SOCOM Sales Wordpress Themes Download Free Wordpress Themes and Plugins Recent Posts Social Media Job Week 1 InsideView The Job Search is Over… Foursquare is fun and big brands are figuring that out. How NOT to use your Social Media Marketing Manager! ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. What is ExecTweets? Leave a comment!
KOKA SEXTON | TUESDAY, MARCH 24, 2009
[Marketing] Koka Sexton dot Com
in /var/www/vhosts/kokasexton.com/httpdocs/word/wp-includes/functions.php on line 3237 Computer Stickers Laptop Computer Stickers HyperLocal Marketing Small business online marketing SOCOM Sales Wordpress Themes Download Free Wordpress Themes and Plugins Recent Posts Social Media Job Week 1 InsideView The Job Search is Over… Foursquare is fun and big brands are figuring that out. How NOT to use your Social Media Marketing Manager! ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. What is ExecTweets? Leave a comment!
CROWD MEDIA | MONDAY, NOVEMBER 19, 2012
Each product that gains the sufficient amount of votes is then designed, manufactured and marketed by Quirky. Overall, I think it is fantastic that Crowdsourcing has allowed both small and large business to promote an idea to market by embracing a community much faster than historically possible. Founded in 2009 by Ben Faufman, Quirky began by using crowdsourcing to determine which products to design and manufacture. The company puts forward ideas for new products via their website and allows both visitors to the site and employees to vote.
IT'S JOSIP NOT JOSEPH | THURSDAY, APRIL 29, 2010
[Marketing] Work Experience vs. Capability: A Gen-Y Problem
Give up my unique ideas, marketing strategies and keep my conversations to myself… I had you going there, at least for a second. I’m not changing anything and neither should you. Home It’s Josip Archives Let’s Talk The Word on the Web Work Experience vs. Capability: A Gen-Y Problem Written on April 29, 2010 by Josip Petrusa 0 Comments Tweet Share Save Since 2008, we’ve all seen and experienced the consequences of the economic meltdown that occurred. In one form or another, it has had some effect on our lives. And not so much about the loss of employment. Quit blogging.
BILL HARTZER | MONDAY, JANUARY 24, 2011
[Marketing] Why Your Search Engine Optimization Strategy Must Now Include Social Validation
For over two years now (actually a lot longer than that), I continue to combine search engine optimization efforts (both on-page SEO factors as well as off-page factors like a linking campaign ) with a very specific targeted social media marketing or what I now call “social validation. You probably have heard me preach it before: if at all possible, for search engine optimization purposes, your web site should include a blog or other section of your web site that includes articles. The search engines love fresh, unique content–and they love to find new URLs and links.
ENGAGE | SUNDAY, MARCH 9, 2014
[Marketing] Content Consuming or “Processing”?
As marketers, we talk nonstop about engaging our audience. Now a conference session isn’t a perfect analog for content marketing—but it’s pretty good. If the presenters were, in a real sense, marketing their insight to us, the audience, then what was the nature of our “engagement?” But marketers can’t achieve that magic moment without addressing the intricate (and evolving) mix of processes that enables such a connection. And we focus obsessively on the kinds of content we produce and the channels in which we distribute it. Watching? Listening? Taking notes?
BILL HARTZER | TUESDAY, APRIL 29, 2014
[Marketing] How Google Brought SEO Back to the United States
The emphasis is on Content Marketing and Media Outreach, as well as Blogger Outreach: something that can’t easily be outsourced to companies in India and in the Philippines. As an SEO, my emphasis, like many other SEOs I talk to on a regular basis, has evolved into more of a public relations and content marketing role than simply someone who is “getting links” for a client. During my participation at the Pubcon SFIMA Conference in Fort Lauderdale last week, William Leake mentioned something that I have not realized before. What?!? How’s that?
PWB MARKETING BLOG | FRIDAY, SEPTEMBER 5, 2014
[Marketing] Catch on Command
At the end of your marketing campaign, did you hook more fish than the last time? Often management and sales folks without a marketing background forget that marketing is an inherently longer-term activity. As marketers, it’s incumbent on us to help the leadership and sales teams we serve understand this holistic, long-term perspective. I can do a great deal to entice an inquiry. I can even target getting inquiries from the right prospects. A few years back I was fly fishing on Michigan’s Pere Marquette River. Just like that day on the river. Test new techniques.
WEB METRICS GURU | SUNDAY, OCTOBER 31, 2010
[Marketing] The Social Media – Organic Search EcoSystem Explained
This is why all Marketers need to consider their “content enablement strategy”. Turns out Search and Social Media are really two brothers or two sisters that should work together, and perhaps, end up being much the same people, same team (even if that didn’t make as much sense a year or two ago, it now makes perfect sense according to Bill Hunt): Marketers need to ensure their digital assets are effectively optimized and distributed to the widest points on the net possible. forgot how to tie a tie! as we are to search for that on Google. The reason? And t.
WEB METRICS GURU | THURSDAY, OCTOBER 21, 2010
[Marketing] RecordedFuture Review
You can choose from Capital Markets, M&A, Accounting & Restructuring, Guidance and Ratings (financial), Entertainment Industry, Corporate Growth, Patents, Persons, Products, Legal, Disasters, Pharmaceuticals, Crime & Violence and Government & Politics. In each category segment there are several sub-segments that allow for honing in. Tags: Recorded Future Web Analytics Angelina Jolie Capital market Central Intelligence Agency Chris Holden Google Minority Report Tiger Woods Cambridge, Mass., The article makes a prediction about predictions ….
BRASS TACK THINKING | THURSDAY, OCTOBER 7, 2010
[Marketing] How Scott Stratten Kicked My Ass | Brass Tack Thinking
Scott Stratten – UnMarketing for those of you in his fabulous Twitter harem and author of the awesome book by the same name – presented a keynote at Inbound Marketing Summit in Boston this week. couple of years ago, I gave a speech at a great marketing conference. I was talking about social media and measurement, a topic I’m incredibly passionate about. But he did. If you’ve never seen Scott speak, you’re missing out, so go hit up a video or two. Like here. He’s dynamic, funny, engaging, and best of all: Scott is completely WYSIWYG. laugh a lot.
WAXING UNLYRICAL | THURSDAY, SEPTEMBER 2, 2010
[Marketing] Making The Most Of A Twitter Chat
Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Image: Maria Johnson via Flickr, CC 2.0 It drove me nuts. But wait!
WHAT SPINKS THINKS | THURSDAY, AUGUST 13, 2009
[Marketing] 14 Ways a Blog Will Help You Get a Job « The Spinks Blog
The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals 14 Ways a Blog Will Help You Get a Job Not everyone should start a blog…you should only start one if you are ready to commit to it and you have something to contribute. If you think you can do that, then starting a blog is one of the most valuable tools you can utilize to get a job. Starting a blog shows… your commitment to your field. your writing skills. your communication skills. your knowledge in your field. you… on search engines. how you deal with criticism and feedback. Kelly?
KIKOLANI | FRIDAY, APRIL 19, 2013
[Marketing] Fetching Friday – Resources Mashup & ElegantTheme Contest Winners
New LinkedIn Group for Blog Marketing Strategies. Blog Marketing Strategies is for business, personal, and professional bloggers to discuss content, search, and social media marketing. The Definitive Guide to Setting Up and Marketing a Podcast to Help Grow Your Blog – If you’re still with me at this point, I’ll assume that you’re rarin’ to start your own podcast. The 2013 Twitter Marketing Guide – Are you ready to immerse yourself and your business in Twitter this year? The Resources Mashup. Be sure to join today and start a conversation! Bloggin
BUZZ MARKETING FOR TECHNOLOGY | MONDAY, DECEMBER 7, 2009
[Marketing] Social CMO – Will CMO’s miss this opportunity?
So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Finance teams will be getting tweets on billing and finance issues directly from the socialsphere rather than from the marketing guy. CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward.
CONVINCE & CONVERT | THURSDAY, MAY 8, 2014
[Marketing] 5 Creative Ways Brands Are Using Snapchat
Here are five creative examples of how companies and organizations are using Snapchat to inspire your marketing efforts: 1) World Wildlife Fund’s #LastSelfie Snapchat Campaign Raises Awareness About Endangered Species Inspired by the disappearing nature of content on Snapchat, the World Wildlife Fund in Denmark and Turkey have launched the #LastSelfie campaign. Snapchat generated headlines again this week by announcing the addition of Chat, a feature that allows users to text and video message in real-time. Created by Grey Group ad agencies, 41?29! pic.twitter.com/AMMwEGc1hx — B.
CREATIVE RAMBLINGS | SUNDAY, MARCH 25, 2012
[Marketing] Guest post: Ways to build brand image through social media buzz
What do you think is a good way to market your business and your offers? The following is a guest post by Emma Tomlinson. Her bio is at the end of the article. There are actually plenty of answers – organise events, set up and distribute advertising materials (e.g. flyers, display banners, billboards, and brochures), Blogging Branding Great Resources Tips build a brand image Emma Tomlinson guest post social media buzz
MICRO PERSUASION | WEDNESDAY, JULY 14, 2010
[Marketing] Video Interview: Mike Slaby, former CTO for the Obama Campaign.
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 14 Jul 2009 Video Interview: Mike Slaby, former CTO for the Obama Campaign via youtube.com This five minute interview, filmed today at the Northwestern University campus in Chicago, features Mike Slaby, formerly Chief Technology Officer, Obama for America; Technology Director, Presidential Transition Team.
MICRO PERSUASION | MONDAY, JULY 19, 2010
[Marketing] Think You Can Really Text While Driving? Try This Test - The Steve.
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 19 Jul 2009 Think You Can Really Text While Driving? Try This Test The New York Times has created a game that lets you test if you really are capable of texting while driving. Don't try this at home. ( Via Dwight Silverman ) culture mobile Permalink Tweet Comments 7 Comments Jul 19, 2009 ianfirth said.
WEB METRICS GURU | SUNDAY, AUGUST 28, 2011
[Marketing] Habits & Familiar Locations / Haunts of Foursquare Check-ins
Not sure what the results of that attempt to use a social media clan to harness popularity did – but his book ranks very well on Amazon, esp in the Web Marketing Category. Been thinking about all the Geo-location data I’m collecting in Radian6 around 4SQ check-ins. Truth be told, I started tracking check-ins to see if I could do, more or less myself, what Dave Kerpen had a team of 6 staff members doing with his Likeable Social Media book ( his team attempted to put a hint to download a free chapter of his book, or buy it, into every bookstore in the country).
TAYLOR MAREK | FRIDAY, AUGUST 7, 2009
[Marketing] Follow Friday Challenge, Week 1 #FFwk1
and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? What I want to do is give you a FREE 30min consultation with me. will be giving away one spot every week on Friday in conjunction with the “Follow Friday meme brought about through Twitter. What will it be on?
TAYLOR MAREK | THURSDAY, APRIL 1, 2010
[Marketing] I was bought by Mashable!
and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me I was bought by Mashable! April 1, 2010 by Taylor Marek Hey guys! What does this mean? What do you think?
SOCIALNOMICS | MONDAY, NOVEMBER 28, 2011
[Marketing] Top 5 Mobile iPhone and Android Apps
Understand the Market: It’s key to understand if the market is ready for such an app. Does the market want something like this? I was recently in a bookstore and came across a couple books I was excited to check out right away. However, I didn’t grab them and run to the register as I would have a couple years ago…instead I pulled out my evernote app on my iPhone jotted down the title and author. Then as I walked out, I pulled up Amazon and purchased them with 1-click for my Kindle app. However, is the app really that great? Is it inexpensive? Easy to use?
WWW.NUSPARKMARKETING.COM | SUNDAY, OCTOBER 24, 2010
[Marketing] Social Media Lead Generation for B2B
Marketing Solutions for Web 2.0 and Beyond Home Capabilities About Us Our Principles Benefits Our Team Search Marketing Media Buying Services Marketing Strategy Map Strategic Development Social Media Get More Visitors Get More Leads Marketing Automation Analytics Integrated Plan Brainstorm Intro Packages Our Blog Resources eMarketing News Ebooks Landing Page Help Content Strategy Lead Nurturing ROI Calculator PayPal Join Us Experience Marketing Automation Testimonials Client Experiences Contact Us Buy Our eBooks! Only $5.00 link] ? link] ? It exists.
SOCIALFISH | THURSDAY, OCTOBER 25, 2012
[Marketing] How Old is Your Association’s Website?
When we went out and spoke with our members we realized that for many of them our website IS the association,” said Ceela McElveny, Chief Communications and Membership Officer at the American Society of Radiologic Technologists, in a session at the 2012 ASAE Membership, Marketing and Communications Conference. Ray van Hilst is Director of Client Strategy and Marketing at Vanguard Technology – a website redesign and online technology service provider for associations and association management companies. ————-. Oh… and thank you for your participation.
BRASS TACK THINKING | WEDNESDAY, MARCH 25, 2015
[Marketing] On Being Real About Failure.
Whether you’re a blogger or a corporate marketing VP, your story needs to have purpose. I gave a talk a couple weeks ago at the W2O Precommerce Summit at the invitation of the lovely Aaron Strout and Bob Pearson. When I was thinking about the 10-minute speech – which is much harder than you think – I asked Aaron if there was anything in particular he’d like me to talk about. That’s both challenging and rewarding. Emotional hooks. Purpose is key. The talk was finished, I walked offstage, and people came up to me almost immediately. This breaks my heart.