WRITTENT BLOG | THURSDAY, SEPTEMBER 11, 2014
[Marketing] 9 Magnetic Headline Formulas to Grow CTR
Check out this Marketing Land post about Google+ thumbnails alongside headlines. 'Despite a massive influx of interactive multimedia, writing still rules the web. That makes powerful headlines essential for the success of any online blog or business. Everyone on the Internet is competing for clicks, so the skilled creation of alluring headlines is necessary to garner a large audience and increase the click-through rate (CTR) of your content. Luckily, the science of attracting attention through headlines can be condensed into a handful of simple formulas and tricks. Tell Them How To.
KIKOLANI | FRIDAY, MAY 10, 2013
[Marketing] Fetching Friday – Resources Mashup & Tough Love
How to become an Influencer through Content and Relationship Marketing – My experience as a publisher taught me a lot of things, particularly in making me understand several aspects of marketing that can really help a brand make an impact to its audience. The 2013 LinkedIn Marketing Guide – LinkedIn is a great network for businesses looking to increase traffic and leads, as well as individuals looking to market their expertise for new career opportunities. The Resources Mashup. This Week on Kikolani. Blogging / Content. Business / Career. Dig in.
JOEY STRAWN | THURSDAY, SEPTEMBER 30, 2010
[Marketing] Greg Giraldo: In Memoriam
Digg Digg Today’s post will shy away from the normal social media/marketing focus to focus on a more personal matter. Related Posts: The Greatest Marketing Advice In The History Of Ever Spin Sucks Guest Post Infantile Monday Dance-tacular [Video] Reasons to Love Twitter and Technoviking BarCamp 2010: And The Winner Is……… Tags: Blog Comedy Central Greg Giraldo Last Comic Standing Roast We will return to our regularly scheduled broadcasts after the weekend. This struck me very hard because I have had the pleasure to meet him and know him personally.
TWIST IMAGE | SUNDAY, JANUARY 19, 2014
[Marketing] A State Of Content Shock
Schaefer : "Content Shock is the emerging marketing epoch defined when exponentially increasing volumes of content intersects our limited human capacity to consume it." content marketing. digital marketing. marketing blogger. marketing podcast. 'Episode #393 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Here is the definition of Content Shock from Mark W. Do you believe in this or do you not? That blog post has since generated over 300 comments and tons of diverse feedback. Enjoy the conversation.
SOCIALNOMICS | TUESDAY, AUGUST 6, 2013
[Marketing] 10 Operations to Get Multichannel Success
'Marketing research provides that multichannel consumers are able to contribute three to five times more sales as compared to a single channel consumer and this brought about that growth of the multichannel success in the retail industry. Consumers are now giving high preferences on multichannel business and with this changing consumer mandate, retail marketers find the need to take a step ahead towards getting into a multichannel approach in online marketing in order to address this evolving demands of the consumers. 1. Use digital technology to expand your business.
FEVER BEE | THURSDAY, DECEMBER 8, 2011
[Marketing] The Evolution Of A Big Community Launch
It quickly became another short-term marketing effort. In August 2008, Dell launched Digital Nomads. community for people that work from anywhere. It was widely hailed as brilliant. It was a perfect fit for their lattitude range of laptops. It gained coverage in numerous publications both online and offline. number of A-List bloggers were involved; John Jantsch , Chris Brogan , Shel Holtz , Hugh Macleod , Andy Sernovitz etc. In October, activity remained high. It was getting coverage. Content was produced on a regular basis. People were joining and participating.
THE WAY OF THE WEB | MONDAY, OCTOBER 3, 2011
[Marketing] Self-employment – the first anniversary
Suddenly I became responsible for invoicing, accounts, new business, and everything else, rather than ‘just’ marketing or writing articles, and that definitely took a while to get to grips with. My work combines all areas of content strategy and digital marketing, and my clients not only span a variety of industries, but also a range of knowledge and existing ability, so there hasn’t been a day that hasn’t had something different to offer. And yet here I am at the same table, albeit on a much newer laptop.
THE WAY OF THE WEB | THURSDAY, NOVEMBER 26, 2009
[Marketing] Absolute Radio unveils iTunes Tagging for the iPod nano in the UK
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious?
JANET FOUTS | THURSDAY, FEBRUARY 16, 2012
[Marketing] Don’t be a Pest with “This Social Media Stuff”
I spoke recently to a group of PR and marketing professionals about how to use social media in their work. One Any Marketer worth her salt knows that pretending to be the CEO and writing tweets–god forbid commenting as– the CEO is social media poison. If and when it comes out that it’s not really the CEO but a marketing person it’s going to be ugly. It reduces the marketing or PR professional to an annoying mosquito who keeps bugging them and those emails with all that great info go straight to the trash. They were ignoring her. CXO’s are busy.
KIKOLANI | FRIDAY, JULY 1, 2011
[Marketing] Fetching Friday – Resources Mashup & The Fourth
The 1 -2 punch marketing action plan for blogs – I personally think there are more than just two punches here, but great details on how to get your blog moving. How relationship marketing helped me land a dream client – why relatinoships are a valuable asset beyond your blog. 21 resources new marketers must bookmark – if you’re just getting started, this is a good place to get ahead of the competition! The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week.
WRITTENT BLOG | MONDAY, MARCH 11, 2013
[Marketing] How to Curate Content for Your Business Blog
Content marketing is only going to get more impactful, so if you’re not on the bandwagon already, now’s the time to jump on. If you’ve been hesitating because this type of online marketing requires so much content creation, get ready for good news: You don’t have to create all that content yourself. Most of the [.]. Content Creation
ENGAGING BRAND | MONDAY, JUNE 16, 2014
[Marketing] Show 490 – Selling Like a Superstar
It is easy to wonder where marketing finishes and sales begins, so Anna Farmery talks to John Jantsch about Duct Tape Selling: Think Like a Marketer–Sell Like a Superstar. Are sales and marketing two different functions in a business, today? Does the business create the marketing and the customer close the deal? 'How can you become a sales superstar? Before the interview outline, the winner of the goodie bag this week is Paul Mancone, chosen from anyone who has shared about The Engaging Brand podcast or left an iTunes review. How linear is the selling process?
PROBLOGGER | MONDAY, NOVEMBER 4, 2013
[Marketing] The ONE thing your written content needs. (And it’s not what you think!)
'This is a guest contribution from karen gunton is a blogger, teacher, and visual marketing specialist. Bloggers hear a lot of advice about content marketing , email marketing, and social media marketing , but you may have noticed something new pop into the online landscape lately – visual marketing. Visual marketing is simply using images to communicate a message about your blog or your business. so the definition of visual marketing is actually a lot wider that in seems. You do not need to have “product photos” in order to do visual marketing.
KIKOLANI | MONDAY, FEBRUARY 14, 2011
[Marketing] Prepare Your Website for Geolocation with WordPress
This is a guest post by Lorna Li , Founder & Editor in Chief of Green Marketing TV. It is the newest way to draw customers through your door, but is your business ready for geolocation? If you feel overwhelmed by people battling for mayorships or checking in to earn badges, not to worry – we will walk you through the basics of using geolocation on your website or blog and how to prepare your business for the new service! How does Geolocation Work? Start Using Geolocation for Your Blog or Business. You can find a theme for almost any business. Introducing Geolocation to Your Website.
GEOFF LIVINGSTON | THURSDAY, APRIL 7, 2011
[Marketing] Those Other Social Networks
Video skills are not easy to come by, but this medium is becoming more essential in the larger marketing mix, and there is no better place to practice than the industry’s largest video social network. Image from the Outsiders. With an over-focus on Facebook and Twitter during the past few years, organizations may be doing themselves a disservice by failing to cultivate communities in other networks. These networks have their own strengths and weaknesses, and because of their sizable communities are significant in their own right. So why ignore them? Think again. More than 1.2
ARI HERZOG | TUESDAY, SEPTEMBER 14, 2010
[Marketing] Facebook LinkedIn Twitter Flickr YouTube Blogging Blah Blah Blah: Knowing Why You Use Social Media is What Counts
Related posts: Strategies and Tips on Social Media and Online Marketing — To What End Should This Blogging Trend Continue? This paragraph comprises the first words published on this blog since I asked for your opinions on blogging frequency seven days ago. Never before in the history of this blog (or, at least over the past 18 months) has a week transpired without new content. She owned her world. Those are powerful words. We use social networking sites for different reasons, but it is crucial to grasp the WHY. It is common to do things because other people do them.
KIKOLANI | FRIDAY, JULY 13, 2012
[Marketing] Fetching Friday – Resources Mashup & Kitten Reacts to Sneeze
10 Tactics for Integrating Photographs into Content Marketing – Images, particularly photographs, are content marketing’s magnetic force since they’re driving social media across platforms. As a result, you need a tailored image strategy within your content marketing plans. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Content. Enjoy! Find out why. Business / Career. Find out how. Freelancing. think you do!
KIKOLANI | FRIDAY, AUGUST 12, 2011
[Marketing] Fetching Friday – Resources Mashup & Cows
Just how much 800 days of inbound marketing can change your life – a nice timeline of a business’ transformation using inbound marketing strategies. The door-to-door salesman’s guide to local marketing – if you work in an office and get a lot of solicitors, this post will give you some things to suggest to them. My friend Gail who shares small business marketing tips also shares some great videos, including this one. The Resources Mashup. Blogging / Writing. Did new media kill the copywriter ? Business / Career. Graphic Design / Web Design.
ENGAGING BRAND | TUESDAY, OCTOBER 14, 2014
[Marketing] Do You Reward Your Social Shares ‘Holder’
'In an age of digital marketing who invests in the business? The issue is that although finance backers are rewarded with interest payments… unless you invest in great content marketing then are your brand shareholders receiving a benefit for ‘sharing’ your brand story. Something to muse on… because yes, there are financial investments but in the social age there are also content investments. People who give money of course should be rewarded. People who give attention to your brand with a social share rather than a financial share also need to be rewarded.
ENGAGING BRAND | WEDNESDAY, JULY 2, 2014
[Marketing] Brand Leadership Is About Truth NOT Transparency
What teams, what the market do not respect are brands that stand for one thing but do another. If the leadership believes in telling, believes in the power being held at the top of the organisation, believes that social marketing in it’s widest sense is a waste of time … no problem. 'Business demands honesty. Brand leadership at it’s core is about honesty. There have been many leaders that we may not agree with however at least we know what they stood for… What teams, what customers cannot accept are business leaders who say one thing and do another. Share.
PAUL GILLIN | WEDNESDAY, AUGUST 14, 2013
[Marketing] The Smart Device Revolution Is Just Beginning
It’s a terrific idea and another example of how the Internet of things is going to transform so many markets. 'I spotted a promotion this morning for a smart tag you can now attach to items that you never want to lose. It emits a Bluetooth signal that a smart phone app can pick up so you can always track them down. Coincidentally, Christina Kerley just sent a copy of her new e-book, “ The SMART Revolution.” It’s a 17-page compendium of products that are rewriting the rules of entire businesses by embedding intelligence into everyday things. Get it here.
PAUL GILLIN | MONDAY, OCTOBER 31, 2011
[Marketing] Economic Disruption: We’ve Seen This Before
Each of these five waves has been interceded by a crash in the financial markets. Live-blogging from the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. . Closing Remarks By Martin Fleming, IBM Chief Economist. If we look at the global economy over the last 250 years, we’ve seen five waves of technology change: Industrial Revolution. Age of Steam and Railways. Age of Steel, Electricity and Heavy Engineering. Age of Oil, Automobiles and Mass Production. Age of Information and Telecommunication. The Next Big Thing.
WEB METRICS GURU | THURSDAY, APRIL 7, 2011
[Marketing] Know Your Audience: Discovering Learning and Development Insights
And that brings us up to Market Research. Title: Know your audience: Discovering Learning and Development Insights. Panelists: Jeannine D’Allegro Matt Dickman Paul Dyer Location: Pacific Section B. Hear from experts how they are using the information they hear from customers to mine for insights and create ideas that are changing their business. Explore the various levels of insights available and find out how your organization can begin learning and acting on this invaluable information. Measurement is the final frontier without any true standards yet. Web Analytics Social2011
WEB METRICS GURU | FRIDAY, DECEMBER 31, 2010
[Marketing] Last Prediction for 2011
There is a movement in 2011 towards integration of social listening with the ability to take action; companies that invested in technology intelligently, developed the lexicon, methodologies and visualization skills to intelligently employ improvements in semantic technologies are now fully leveraged to take advantage of the far more powerful capabilities now coming on the market and maturing. Those who have not invested are not focusing on the right things will fall behind, possibly perish – that is my final prediction this year for 2011. this is my opinion only).
PUSHING SOCIAL | FRIDAY, DECEMBER 9, 2011
[Marketing] The Best of PS: Twitter, Geeks, Pop Ups and More
There is No ROI in Social Media Marketing bit.ly/szxYga Marketing Links They Didn’t Show You in School bit.ly/s4yzEF The 6 Stages of Exposing Yourself with Content Marketing bit.ly/vMr6O5 Simple Words That Will Help You Build Your 2012 Marketing Plan | Blue Kite Marketing j.mp/uqoObL. Get the kids and gather around. It’s time for the weekly review of what matters this week in Social Media. Or at least what I think is important. First let’s start with the posts this week. The Rise of the Social Geek. The world is changing faster everyday. t4N0p9.
THE RELATIONSHIP ECONOMY | MONDAY, DECEMBER 23, 2013
[Marketing] The Best Gift You’ll Ever Get or Give
Marketers surround us with messages and images of the latest styles in clothes, the hottest technology, the coolest toys, the most popular gadgets and the most popular things by demographic, sociographic and every other type of “graphic” we they can imagine. 'Finding the right gift for someone can be hard. know that I am not good a picking out the right gift for my wife so every year I ask her for a list but that seems to take away from the spirit of giving. Brands make most of their money during the holiday season because it is when we spend the most money on gifts.
SOSHABLE | THURSDAY, DECEMBER 26, 2013
[Marketing] The Best Social Media Campaigns Of The Recent Past
Today’s companies and organizations use the campaigns that integrate their offline marketing with social media channels, their own site and paid advertising. This is another innovative use of targeted local social media marketing at its best, as the campaign generated significant resources that went to cancer research in the Mater Hospital. Salvation Army’s unusual campaign called 32,000 to Go was a huge success in the field of social media marketing. However, how would a new company ideally shape the social media campaign for its benefit?
ENGAGE | FRIDAY, MAY 13, 2011
[Marketing] The Best Practice is Practice
If you liked this, try: 6 Content Marketing Lessons from Warren Buffett. W e spend a lot of time reading how-to articles, case studies, and best practices. We want to make sure we’ve got the best advice and the surest path to success. We want to see how others have conquered problems in the hopes of replicating their success. And who can blame us? We don’t want to waste time or make mistakes that might cause pain; financial, emotional or otherwise. So we read. And we think. But the fact of the matter is we’ll never get better at our craft by studying best practices.
SPIN SUCKS | MONDAY, JULY 26, 2010
[Marketing] Why Your Customer Experience is Directly Tied to Your PR – Now.
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 26 2010 Why Your Customer Experience is Directly Tied to Your PR – Now More Than Ever By Daniel Hindin | Email | Print | 12 Comments | Guest post by Jeannie Walters , Principal at 360Connext. Word on the street about the current customer experience was, um, bad.
SPIN SUCKS | WEDNESDAY, JULY 21, 2010
[Marketing] Creating Your Own Facebook Community
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 21 2010 Creating Your Own Facebook Community By Molli Megasko | Email | Print | 2 Comments | After reading an interesting article about another social website that popped up, I had this yearning feeling to share and discuss it, but with whom? So I went searching.
NOWSOURCING | MONDAY, JUNE 6, 2011
[Marketing] Battle of the Clouds
Amazon Cloud Drive was first to market when it was released last March. Source. Source. Source. Apple made a slew of announcements today at their Worldwide Developers Conference in San Francisco. Perhaps most expected was the release of iCloud, their cloud computing service. It allows syncing of just about everything you may store on your multiple devices: apps, email, calendars, contacts, documents, books, photos, and music. It does this with little effort from the user, following Apple’s “it just works” motto. Google offers the same type of service with a few differences. Source.
BRASS TACK THINKING | TUESDAY, AUGUST 24, 2010
[Marketing] Help Me Support Make-A-Wish Foundation
Penn We mentioned on Marketing Over Coffee that we're going to try to bankrupt you two drewmclellan Bravo Amber! Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Help Me Support Make-A-Wish Foundation August 24, 2010 | by Amber Naslund View Comments It’s that time of year again when the panels for SXSW go up for vote, and it’s always a struggle. So, this year, Jay Baer and I submitted a panel to cover and discuss the concepts in our upcoming book, The Now Revolution.
GEOFF LIVINGSTON | SUNDAY, JANUARY 30, 2011
[Marketing] Revolutions: Don’t Shoot the Social Media Messenger
We just know that in some ways, these tools have lent themselves to a higher purpose than talking about Kim Kardashian’s marketing on Twitter. Image is from NorthJerseyMusic. As we watch protestors risk their lives and demand governmental change in Egypt , a secondary news story has evolved. Pundits are actively debating the role (or lack thereof) that social media and the Internet played in sparking the Egyptian protests, Tunisia’s revolution , and Yemen’s unrest. To deny the use of new tools as exciting and noteworthy in a revolution is a mistake.
TWITIP | WEDNESDAY, FEBRUARY 3, 2010
[Marketing] Exposing Yourself on Twitter
I’ve certainly been guilty at times of steering my tweets away from the focus on my target market. July 17, 2010 internet marketing packages I share quite and I obviously use my real name but I’m always cautious about what I publish online. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Nando Rodriguez @nandoism New York City based dating/relationship blogger and web personality–conquering the world–one sexy blog and video at a time. Nice post.
DIVA MARKETING BLOG | THURSDAY, DECEMBER 31, 2009
[Marketing] Toast To 2010
Both ends of the spectrum help us learn together the possibilities of conducting business and marketing in a new way that weaves our customers' need with the brand promise. Thank you for you joining me on Diva Marketing , Diva Marketing Talks Podcast and TobyDiva on Twitter. Cheers to a new year and another chance for us to get it right. Oprah Winfrey. As we end 2009 and begin a new decade I want to make a virtual toast to You. Thank you for your friendship. Thank you for your belief in social media as a credible strategy.
DREW'S MARKETING MINUTE | MONDAY, JANUARY 31, 2011
[Marketing] Using personas to shift your focus to the customer
If you look at most marketing copy -- it's about the "thing" -- whatever is being sold. " Which is why personas are so critical to your marketing success. It will make the rest of the Q's P.S. If you want more info on personas, Marketing Profs is doing a webinar on February 10th specifically about the topic. We get features and generic benefits but our focus and the thrust of the message sits squarely on the shoulders of the product or service. And it's no wonder. Let's demonstrate. And don't say everyone.
SOCIALFISH | TUESDAY, MARCH 1, 2011
[Marketing] Link Love Monthly: Best of February 2011
Facebook Page Redesign: Why Should Brand Marketers Care? Got marketing technologists? Background of the Corporate Social Strategist: Educated, with a Focus on Communications and Marketing (Jeremiah Owyang). Don’t speak French to me: A social media marketing lesson for associations (Ben Martin). Here’s a monthly selection of links to some of the most interesting posts that we’ve read and shared over the last 30 days. These kinds of posts are what inform our own writing here at SocialFishing; hope you’ll dip in and out at your leisure! Toolbox. Truth.
TWIST IMAGE | FRIDAY, JULY 11, 2014
[Marketing] Digital Advertising Just Got Worse (If You Can Believe It)
was active on the Internet, and I was involved in the very early days of banner advertising and search engine marketing (long before Google even existed). It was still nascent and web analytics looked nothing like they do today, but it was the promise of it all that was so inspiring to a marketing nerd like me. Display advertising is now, more often than not, a major component of every healthy marketing mix. marketing mix. marketing nerd. search engine marketing. 'It was the best of times. It was the worst of times. The year was 1994. To take action.
WAXING UNLYRICAL | WEDNESDAY, NOVEMBER 17, 2010
[Marketing] Judging A Blog Post By Its Cover
Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! D’oh, you say. Preview before you publish. Image: U.S. Great post.
JACOB MORGAN | FRIDAY, JANUARY 13, 2012
[Marketing] Emergent Collaboration Vendor Review: Mango Apps
On Friday’s I’ll be reviewing a vendor in the emergent collaboration space and will provide an overview on that vendor which includes aspects from leadership and vision to technology and market focus. Currently Mango is profitable but they don’t spend a lot on marketing which is where other funding could be useful in the future. They also need to work hard on securing some enterprise customers if they want to really penetrate that market because as of now the enterprise customers are few and far between. Every post will cover the same elements for different vendors.
ARI HERZOG | SUNDAY, JANUARY 5, 2014
[Marketing] My Social Networking Primer in 2014
With over 8,400 people in a LinkedIn group I manage about social media marketing , why did I create a new group using that dotcom name and ask people to join that? 'With over 4,500 people and companies following me on Twitter at @ariherzog , why did I create a new account at @ariherzogdotcom last week and ask people to follow me there instead? Looking back to January 1 when I blogged about creating a new brand for myself , I ask these questions and laugh. My motivations were honorable. wanted to create new social networking channels on some of the leading platforms and watch them grow.
CONVERSTATIONS | FRIDAY, DECEMBER 30, 2011
[Marketing] Top Posts on ConverStations in 2011
Content Marketing Examples of Home Depot. It’s often fun looking back in reflection. Personally, 2011 was my best ever (good timing after 2010 ). Professionally, Dialing 8 launched softly and we’re ready for a fantastic 2012. Here are the “best” posts of 2011: A “Peak” Into a Life in Love. Why and How I Use Twitter. Social Media ROI: What Are You Counting On? . 10 Legit Ways to Gain a Fast Friend Following on Twitter. Facebook vs. Google+ (Let’s Move On). Spokes on a Social Media Dial: Spheres of Influence. Things About Your Intended Audience.
CONVERSTATIONS | SUNDAY, OCTOBER 31, 2010
[Marketing] Reflections and Reviews of Octobers Gone By
Pipping the Ace" in Content Marketing - Not here-here-here-here-all over the place. At the turn of the calendar, let's revisit some posts from this and past Octobers: October 2010. Should Every Business Blog? Could every business blog? You bet. Should they? It depends on their motivation and method of operation. The Bookstore Lesson (Day 12) - The favorite lesson of many I work with - and my favorite too. Join us? Hello, Are You My Next Blog Post?" - A business owner was struggling about what to write about on his blog. His answer was right there above his hip pocket. Right there.
MICRO PERSUASION | FRIDAY, JULY 2, 2010
[Marketing] My Stats Reflect How the Web Is Changing - The Steve Rubel Stream
The implications for what this means to marketers are pretty profound. Our marketing programs, creative, and content need to be useful/entertaining enough to get people to pass them along to the folks in their graphs who might/could/should be interested and receptive. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? However, thats hard to do given the way the sites are structured. Its an anomaly since I just switched).
LAUREL PAPWORTH | WEDNESDAY, OCTOBER 3, 2012
[Marketing] Social Media Clout: Klout them up – don’t you know who I am?
Therefore “To Klout Them Up” means to dangle a C2C (Customer to Customer) carrot in front of a companies eyes and say “I promise I will tell my friends and family that your stuff is neato if you give me some phat lewt” Which in marketing speaks means: “I can bring on board many of your target demographic but I need goodies in return” The real short hand is “don’t you know who I am?” Your recommendations, and personal responses are the subject of endless market research, Big Data experiments and social media campaigns. Klout ).
KIKOLANI | FRIDAY, APRIL 13, 2012
[Marketing] Fetching Friday – Resources Mashup & My Arizona
Why Marketers Should Invest in Visual Content Creation – Learn why visual content is a critical part of your content creation strategy. How to Track, Analyze, and Improve Your SEO Strategy – Learn how you can make actionable improvements to your SEO strategy by looking at your marketing analytics. Famous Bloggers and Internet Marketers Facebook Timeline Images – I thought it would be a cool idea to feature some of the top names in the industry and see what pictures they are using for their Facebook accounts. The Resources Mashup. Blogging / Writing.
ENGAGING BRAND | THURSDAY, FEBRUARY 28, 2013
[Marketing] 4 Things to Think About Your Business Today
Niche markets, online delivery, less fixed costs, greater word of mouth, more market testing etc etc. Technology, social change and the need of market research. Many have tried to term the age we live in:- the knowledge economy, the digital economy, the experience economy, the. Internet, the list goes on. but the one I use is the connected or network economy. . There is a social change in the economy today and we can be fooled into thinking that the change is all about the Internet.however that is one piece of the jigsaw behind our thinking about economic development.
WEB METRICS GURU | THURSDAY, OCTOBER 7, 2010
[Marketing] Monitoring Social Media 2010 in Boston – A Recap
Amber also gave some tips on how to look for conversations that had “really work AND “had ; she stressed that it’s important to update the topic profiles regularly with a pipeline from sales and marketing people working on the accounts that are being monitored. I spoke at Monitoring Social Media 2010 in Boston this Tuesday, October 5th , and it was a fantastic event which keeps on getting better over time; was so busy at the event I decided to enjoy it and write a little about it later (now). The ROI of Social Media Monitoring. More later.
DANNY BROWN | SATURDAY, FEBRUARY 5, 2011
[Marketing] Making a LIST For Your Customers
Does marketing need to adjust their terminology? When we’re working with new clients at Bonsai , one of the first things we ask is how their customer service stands up. It’s crucial to know of any pluses and/or minuses before starting a new campaign. For instance, if a company’s customer service is poor, there could be a very big uphill struggle ahead in terms of brand acceptance. But, if customers have a positive view of you, it’s an extra piece of firepower that can be used in getting the news out about a new product or service. Simple – you use a LIST. Listen. Involve.
THE WAY OF THE WEB | WEDNESDAY, JUNE 30, 2010
[Marketing] Google Me – quick thoughts for and against…
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Data knowledge. Does it have to beat Facebook?
KIKOLANI | FRIDAY, NOVEMBER 19, 2010
[Marketing] Fetching Friday – Resources Mashup, An Interview & Gift Wrap Inspiration
Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. Making Money Online / Online Marketing. Comparing SEO and social media as marketing channels – what drives traffic and converts for whom. Essential Twitter searches for your business – ways to use Twitter search for reputation management, market research, competitor research, and local lead generation. This post is part of a weekly series, Fetching Friday, an interview, landing page success, and how to wrap a cat on kikolani.com. Blogging / Writing.
SOCIALFISH | FRIDAY, JULY 11, 2014
[Marketing] How to Empower Staff to be the Voice for your Organization Through Social Media
Awesome Nonprofit Social Media Decks from #14NTC BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups 3 Reasons Why Content Marketing Doesn’t Work for Associations Adapt Your Website to a Mobile World Best Linkedin Company Pages What to measure in social media. 'Yet another awesome deck from Danielle Brigida of the National Wildlife Federation and Farra Trompeter from Big Duck. ” How to Empower Staff to be the Voice for your Organization Through Social Media from Farra Trompeter, Big Duck. —————-. photo credit ). More like this.
DANNY BROWN | TUESDAY, SEPTEMBER 14, 2010
[Marketing] The Only Way to Know is to Ask - Danny Brown
You might also like: The Only Marketing Tip You’ll Ever Need The 7 Day Blog Challenge The 7 Day Blog Challenge – Just Kickin It, Lectrify and Princess Tweep Tags: Business , people , questions 10 voices - share yours! Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs The Only Way to Know is to Ask September 14, 2010 10 voices share yours! Share Save We fall into comfort zones easily. We see something that works, or appears to be working, and we settle for that. It’s understandable. Kudos, sir :) New!
BILL HARTZER | FRIDAY, DECEMBER 4, 2009
[Marketing] 2nd Annual Biggest Search Geek Contest
Considering the fact that there are so many contests available today (like the unusual contest for blowing water out from a teapot ), it does not come as a surprise to find out there is a contest to see who is the biggest geek in the world of search engine marketing. The Biggest Search Geek brings people from all walks of life together in the name of search engine marketing. Last year’s winner, Keri Morgret, went up against well over 1,600 search engine marketers to score a 76.8% The contest begins on December 1, 2009 and ends on February 19, 2010. Who knows?
KIKOLANI | THURSDAY, MARCH 31, 2011
[Marketing] Fetching Friday – Resources Mashup & Mountain Light Timelapse
Making Money Online / Marketing / Online Business. Why some blogs do not convert with affiliate marketing – listen to the whole video to see if there are ways you can improve your blog to perform better. Why affiliate marketers are the best marketers – 7 reasons why you should look toward affiliate marketers for advice on improving conversion, niche research, driving traffic, ROI, and more. Local SEO tracking: how to effectively track offline conversions – what custom entities to create to track offline conversions from online marketing.
GAURAVONOMICS | WEDNESDAY, APRIL 6, 2011
[Marketing] CNN Story on Online Dating and Online Matrimony in India
India’s online matrimonial industry is expected to bring in $63 million a year, according to a 2008 report by the market research firm Em Power. With internet use expected to boom in India in coming years — internet penetration is currently only around 5%, according to Mishra, but he said the arrival of 3G services means that many of the country’s 600 million mobile phone users will soon be online — entrepreneurs are seeking new ways to tap the online matchmaking market. We started concentrating on marketing in India and it really took off..
KIKOLANI | WEDNESDAY, MARCH 30, 2011
[Marketing] Kick Start Your Blog by Embracing the Nobodies
This is a guest post by Danny Iny , an author, strategist, serial entrepreneur, and proud co-founder of Firepole Marketing. Commenting on small blogs can lead to collaborations like guest posting (we’ve had several very successful guest posts on Firepole Marketing that came about in this way). Your blog has been up for about six months, and your traffic is hovering around ten unique visitors per day… on a good day. And you know that at least one of them is your mom. Does this sound familiar? So you make your list of the hottest blogs to be on, and subscribe to them all. Blogging
TWIST IMAGE | FRIDAY, JULY 1, 2011
[Marketing] The Ultimate Question: Self-Interested Or Interesting?
Don't confuse Social Media Marketing with Social Media Advertising. social media marketing. Do you want to know if your content is working for you? There is a constant slew of articles, Blog posts, tweets and conversations (online and offline) about how to define success in Social Media. In the past few weeks I've come to one conclusion: you can't measure success if you're unsure of the quality of what the initial input is. What does that mean? You can't be looking at the end result and ask if something was successful in Social Media. What does this look like? People are smart.
MINDJUMPERS | FRIDAY, AUGUST 27, 2010
[Marketing] Spacebook and Danceroulette Music Video
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Using Social Media Monitoring to Improve Your Search Engine Marketing Relevance Facebook Places Explained » Spacebook and Danceroulette Music Video Posted by Anne Herngaard Aug 27th, 2010 Tweet If you are a tech, social media, augmented reality freak, you may fancy the video for the single N’importe Comment by French electronic duo The Toxic Avenger. Or maybe this world seems a bit more appealing for those of us who live out our “real lives on Facebook.
DREW'S MARKETING MINUTE | TUESDAY, MARCH 8, 2011
[Marketing] Add sounds and links to your images
I’m curious — how can you see marketing folks using this technology? Singing pictures? Picture these scenarios: In your online store — you want to show a photo of a family room, filled with your products. You want people to be able to click on each of the items (maybe a lamp or blu-ray player) to purchase them or read reviews. With ThingLink, you can. On your static website, you want to include some customer testimonials. So you post their photos…but you want people to be able to click on them to hear exactly what they have to say. With ThingLink, you can.
SOSHABLE | WEDNESDAY, AUGUST 20, 2008
[Marketing] Avril Lavigne YouTube “Fan Cheat” Hoax Helps it Take Top Spot
They used “cheating to promote a viral marketing campaign. Read more about Viral Marketing on this blog. Tags: Social Media Marketing YouTube avril lavigne evolution of dance laipply Blast. What do John Edwards , the Chinese Olympic Gymnastics Team , and certain fans of Avril Lavigne have in common? They all may be involved in cheating. The difference is, the Avril Lavigne fans haven’t technically cheated. So far, it’s worked. They’re now #1. The end result is something completely original, though it has been copied many times over recent years.
SPIN SUCKS | TUESDAY, OCTOBER 19, 2010
[Marketing] Make Your Message Worth Sharing
But despite these realities, many companies are still simply broadcasting stale marketing messages. Compelling stories , not marketing. Communication is about more than just putting messages in front of target markets or a list of characteristics on paper. Guest post by Becky Johns , author of I’m Working On It. The business world is obsessed with social media. It is obsessed with “conversation” and “engagement” and other such buzzwords. Yes, the way people use the web in a social way allows better contact with customers and prospects. The important part is social.
THE RELATIONSHIP ECONOMY | MONDAY, MARCH 11, 2013
[Marketing] What Are Your Most Important Assets?
Corporations use tangible and intangible assets to produce value that a market will consume for the purposes of increasing the organizations economic value. Wikipedia defines as asset as “Anything tangible or intangible that is capable of being owned or controlled to produce value and that is held to have positive economic value is considered an asset. Websters defines assets as:a useful and desirable thing or quality: a single item of ownership having exchange value. The value of an asset is usually determined by how it is used to produce something of value.
THE RELATIONSHIP ECONOMY | THURSDAY, FEBRUARY 7, 2013
[Marketing] Think of Your Business As A Platform
Attraction : Does your platform attract people; suppliers, resources, buyers and markets. Every business is a platform whether it is defined or not. The word platform defines the core elements around which the purpose of a business can be fulfilled. Once a business has defined its platform then suppliers, internal resources and buyers can create, add, distribute and consume value. In the old days businesses defined themselves by their products and services which framed the brand. Purpose : The purpose of your platform is the ongoing exchange and co-creation of value.
WRITTENT BLOG | WEDNESDAY, JULY 31, 2013
[Marketing] Starting a Blog: 20 Attainable Steps to Epic Success
'Regardless of how well you know your buyer personas or Google analytics, putting effort into growing a business blog is critical in modern marketing. Finding the right keywords to target in your content marketing is a challenging process, but it’s entirely possible with the help of Google Analytics or an alternative tool. Many marketers’ plans for starting a blog have been derailed when they quickly realize they have no idea what to write about. Social media promotion can turn your company new content marketing strategy into a highly-trafficked marketing command center.
SOSHABLE | FRIDAY, JANUARY 31, 2014
[Marketing] How to Calm a Social Media Crisis
Whether we’re talking about our personal social media profiles or marketers promoting a brand, all that sharing can sometimes lead to some unintended consequences. Many companies consider it essential to have in-house or outside PR and marketing agencies at the ready to handle any public image crisis. Buffer is a service that helps marketers to schedule their social media posts. 'We tend to put a lot of ourselves into our online profiles. As a result, it pays to have a plan in place in the event that you need to defend your online reputation. Case Study #1: Buffer. Penney.
JEFF KORHAN | THURSDAY, AUGUST 5, 2010
[Marketing] Illuminate the Unknown with Social Media
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Lighten Up Your Social Media Life | Main | Getting Started with Social Media - A Small Business Checklist » August 05, 2010 Illuminate the Unknown with Social Media One of the challenges with many buying decisions is the fear of making a poor choice. That's a powerful form of social marketing. That's a powerful form of social marketing. This was especially true prior to the Internet.
SOCIALNOMICS | MONDAY, OCTOBER 29, 2012
[Marketing] 5 Tips on Facebook Global Pages for Global Brands
Combined Insights - We marketers all realize how important and invaluable measuring is in order to optimize our strategies. Facebook gone Global or should we say local? Global brands can now reach a larger audience with these pages in the Facebook users’ own language. Great for brands and consumers. Here’s why: 1. Go local – Although targeting is available now for Facebook posts, it is a nice luxury to be able to have a whole page targeted to a particular area rather than just posts. Unfortunately small business are unable to do so (just yet). for me). Questions?
ENGAGE | TUESDAY, JULY 1, 2014
[Marketing] Link Building: Why a Critical Component of SEO Has a Bad Rap
With the search landscape shifting, many SEO firms and digital marketing agencies scrambled to distance themselves from strategies that would result in a client’s website being de-indexed or penalized. Thus content marketing and social promotion became the natural way of promoting domain authority. SEO professionals need to be able to tactfully leverage all brand exposure and marketing efforts to ensure that clients receive link credit. Content marketing without SEO is like swimming laps without proper stroke technique—you’re still moving forward, just not as fast.
SOSHABLE | MONDAY, JANUARY 7, 2013
[Marketing] The Three Google+ Components that Help with Search Rankings
There’s a good chance that if you’ve been following the advice of internet marketing experts out there for the past couple of years, that you have a Google+ business profile. The rise of content marketing from a search perspective has been most positively affected by the +1 buttons on your site. This is why true content marketing on your website is so important from a search perspective. Google has stuck with its story that the various components of Google+ and the +1 button don’t have an effect on search rankings. They have to. Thus, Google+.
WEB METRICS GURU | SATURDAY, JUNE 18, 2011
[Marketing] Radian6 Insights Platform Insight
What you’ll probably end up with is using the Insights to get an idea of what the audience is for a topic, without assurances the information is actually accurate, or not – as the state of these platforms, while improving, is still not good enough for basic market research yet. FEMALE RESULTS: I think the problem may be that people have an expectation provide Market Research capabilities; it’s clear to me why that is – Market Research is something people will pay a lot of money for. of it. is too small a sample to make meaningful insights around.
STEPHEN P SMITH | TUESDAY, JULY 27, 2010
[Marketing] Tuesday Morning Staff Meeting
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! am coming off of the “weekend (2 days off in a row!) Getting a jump-start on blogging is a good idea.
MICRO PERSUASION | MONDAY, JULY 12, 2010
[Marketing] On Verified Identities - The Steve Rubel Stream
todays job market, you need any edge you can get and corporate recruiters are loving it! He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 12 Jul 2009 On Verified Identities This is one of those streams thats too short for a blog, but too long for a tweet. It seems downright medieval to me that we dont have more ways to verify our various identities on the web.
SOCIAL WAYNE | SATURDAY, OCTOBER 19, 2013
[Marketing] #startupschool notes: Diane Greene, Founder, VMWare
It’s about bring something to market that people love and making people lives easier. 'Diane Greene, Founder, VMWare. Have a big vision. Don’t spend to much on office space. When you have a big vision find one small value you can provide for your customers. File your patents. Startups are one lucky game after another. Entrepreneurship Silicon Valley Startups 2013 startup school startup school 2013 startup school speakers startupschool Y Combinator YCombinator
CONVINCE & CONVERT | MONDAY, SEPTEMBER 20, 2010
[Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
“Twitter users talking about marketing and brands far exceeds the usage on the other social networks, said Tom Webster , the VP of Strategy & Marketing at Edison (and the study author), when I interviewed him for this post. link] [link] Debbie Schultz Twitter is more popular for brand awareness with users, thus more valuable for marketing when used correctly. I'm not even a big fan of twitter (for personal uses) but for marketing purposes, I think it's a great and powerful tool. 42% learn about products and services via Twitter. population).
WRITTENT BLOG | TUESDAY, NOVEMBER 26, 2013
[Marketing] 13 Undeniable Reasons to Start a Business Blog
If you don’t know your customers, you won’t know how to market to them, what they are looking for, what they are willing to spend, and what really matters to them. Having a blog is free market research. They can interact with you and tell you exactly what they want without you having to perform expensive or inaccurate market research. The post 13 Undeniable Reasons to Start a Business Blog appeared first on Writtent.com: Internet Marketing Blog. Just about every business has a website to take advantage of that, but what about a blog? Are you one of them?
PROACTIVE REPORT | WEDNESDAY, JULY 14, 2010
[Marketing] The Converged Media Road to Success
From news and product information to coupon campaigns and location-based marketing companies can engage consumers wherever they are to influence the buying decision and strengthen customer relationships. As the Cluetrain Manifesto said: Corporate firewalls have kept smart employees in and smart markets out. Steps to Effective MultiChannel Marketing. I liked Srinivas Kandikonda’s article in Technology News about the need for a social media strategy and although he is writing about media organizations, the lessons apply equally to any business today. Radian6 is one.
SOCIAL WAYNE | TUESDAY, JULY 15, 2014
[Marketing] Keep Startup Partnerships Mutually Beneficial
Each company participating in the partnership should evaluate the other company’s values to see they align from a marketing or customer perspective. Planning and communication with staff and marketing departments should be strategic along the entire process. 'Originally posted on the Wall Street Journal , Wayne Sutton: Keep Startup Partnerships Mutually Beneficial. The right partnerships for startups can lead to user growth, brand awareness or can be a key way to learn more about potential customers. Mutual benefits are usually why partnerships are formed. has to be addressed.
WRITTENT BLOG | MONDAY, FEBRUARY 25, 2013
[Marketing] 5 Benefits of Using a Blog Writing Service
You’ve kept tabs on the content marketing trend and can see the potential it has for your business. If you have a million and one other marketing objectives to do this week, you can’t give the company blog the attention it needs to be a [.]. Business blogging is powerful. But blogging takes time and work. Blogging Content Creation
STEVE RUBEL | MONDAY, AUGUST 16, 2010
[Marketing] Question: What Will Emerge as the Next Great Social Network? - The.
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 16 Aug 2009 Question: What Will Emerge as the Next Great Social Network? get asked all the time what is emerging as the next great social network. still believe it will be a network of sites powered underneath by technologies from Facebook, Google and Twitter. would love your insights here. ran their traffic stats through Google Trends and compared them to Friendfeed as a base. Posterous right now is the leader.
STEVE RUBEL | TUESDAY, AUGUST 17, 2010
[Marketing] Thoughts from the Road: Rage Against the Machine - The Steve Rubel.
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 17 Aug 2009 Thoughts from the Road: Rage Against the Machine Kicking off a new feature here - short podcast all created and mailed in via my iPhone 3GS. In this episode (03:45). why suddenly is there a rage against the services we once loved - Twitter, the iPhone and perhaps even Friendfeed? will this push power users more toward open systems like Android? Whats your view. Listen in and leave a comment below.
STEVE RUBEL | SATURDAY, AUGUST 28, 2010
[Marketing] Screencast: Google Reader Isn't Just for News, It's Also an.
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 28 Aug 2009 Screencast: Google Reader Isnt Just for News, Its Also an Awesome Database Think RSS is dead ? Think its too slow for the age of streams? Perhaps thats true for news. But have you ever considered using Google Reader as a private database? In this screencast I will show you how I do just that. This is why, for some like Marshall , RSS still remains essential. Volker Jaeckel) said. Thanks for this.
STEVE RUBEL | SATURDAY, SEPTEMBER 11, 2010
[Marketing] How To: Backup Your Tweets and Make Them Searchable with Google.
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 11 Sep 2009 How To: Backup Your Tweets and Make Them Searchable with Google Calendar As I understand it, Twitter doesnt make more than your last 3000 tweets archived or searchable. But you can go store them going forward using Twistory and Google Calendar. had signed up for Twistory way back in late 2007 and added it to Google Calendar. Heres how you can do the same for yours, at least going forward. Very cool.
CONVINCE & CONVERT | THURSDAY, JANUARY 23, 2014
[Marketing] 5 Creative Examples of Selfies as Social Media Content
Creative Examples of Selfies as Social Media Content is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'Whether you love or hate ‘em, there’s no doubting that 2013 was a big year for the selfie. From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. But, why should social media users have all the selfie fun? The quick and simple answer is – they shouldn’t! Selfies are not just a fun trend – they can also inspire. MuseumSelfie Day.
MICRO PERSUASION | THURSDAY, JULY 1, 2010
[Marketing] Google Wave Is On My Radar - The Steve Rubel Stream
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 1 Jul 2009 Google Wave Is On My Radar I keep a massive list on my computer called "Discovery." These are products and services I am evaluating both for potential Edelman use as well as to satisfy my own personal insatiable curiosity for new technology. thought I would use the lifestream to open this up a bit. Turned it off.
MOBILEGROOVE | MONDAY, JANUARY 10, 2011
[Marketing] Five From Five: Mobile AR Competition & Innovation Heats Up
In 2011 some segments of the market will find it attractive to offer hands-free AR — and their needs will be met by at least two companies able (and prepared) to offer these capabilities. Today the popular (and viral) Five From Five series continues with mobile Augmented Reality (AR) and asks five companies/influencers across the emerging business ecosystem for their pick of hot topic and trends. Her five predictions for 2011: 1. The mobile AR active user base will break the 10-million barrier but not reach 15 million. In February she will chair the first mobile AR Marketplace.
GREG VERDINO | THURSDAY, FEBRUARY 26, 2009
[Marketing] Hang with the life o' the party at SXSW
Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « Transform: possibly the best 10 minutes of your day | Main | Microsoft shows us 2019 in under two minutes » Hang with the life o the party at SXSW Now that Mashable has finally acknowledged what all y'all have been thinking for years -- that the party blows up when Verdino shows up ( see Tweetup DO #5 in Stuart C. In between, it's all party party party. Oh, and some work work work. microMARKETIN
VIPER CHILL | THURSDAY, JUNE 24, 2010
[Marketing] ViperChill Surpasses 10K Subscribers (Or, How I Gained 9000.
To give you an idea of what I’m talking about, allow me to cover some of the things I won’t do: Write about internet marketing news Publish a post before I’ve re-read it 2-3 times Link to websites or products with an affiliate link Write short posts with little substance Claim to be some kind of guru or expert Accept guest posts from other writers The first point is probably the most important because your blog is nothing without your content, so what you don’t publish is just as important as what you do. Home What the F ? Cloud Living Say "Hi!" Here’s how.
SOSHABLE | FRIDAY, APRIL 26, 2013
[Marketing] This Guy Sucks…A Magic Moment
Sure, you want to write for marketing, but don’t limit yourself to just marketing and self-help material. Read marketing books written this week and read marketing books written a decade ago. 'When it comes to wannabe-writers and reading, Stephen King tells us there is a magic moment, and this is true (even for SEO writers). There is a single intoxicating instant that only readers are privy to, and it comes when you lay down the book, shake your head with wonder, and mutter: “This guy SUCKS. Can write better than this!” Nothing grows in a vacuum.
SOSHABLE | TUESDAY, AUGUST 30, 2011
[Marketing] Where Did All The American Jobs Go? [Infographic]
The US job market is nowhere close to where it should be. For example: 150,000 new jobs should be added each month to keep up with the growing population but in January, 2011 there were only 36,000 jobs added. America is losing jobs and the reason for it is because US companies are sending these jobs abroad. India and China are among the top countries where most of the jobs are being outsourced. Take a look at this infographic which highlights where in the world are the American jobs… ++ Click to Enlarge Image ++ Image Source: MBAProgramInfo.com. Infographics
BARE FEET STUDIOS | WEDNESDAY, OCTOBER 7, 2009
[Marketing] Is it easy to tell if you are a scammer or straight-shooter?
Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Activism , Branding , HowTo , Social Media > Is it easy to tell if you are a scammer or straight-shooter? Is it easy to tell if you are a scammer or straight-shooter? by Roxanne Darling on October 7, 2009 The social web has made it so easy for people to connect with each other and have a voice at the table like never before. Later back at home I could Google him. Hawai?i
WWW.MISSIONTOLEARN.COM | MONDAY, OCTOBER 11, 2010
[Marketing] Who are your curators?
also curate my own info stream on nonprofit marketing, knowledge sharing and information management via Google Reader, and anybody is welcome to follow or subscribe: [link] We at IssueLab definitely agree (although sometimes grapple) with the importance of content curation. Mission to Learn – Lifelong Learning Blog Know Better. Live Better. Who are your curators? by Jeff Cobb I had already planned to write a post about “curators today when I noticed that Jeff De Cagna has posted about the “ content challenge over on SmartBlog. The first is to find great curators.
WRITTENT BLOG | WEDNESDAY, JANUARY 29, 2014
[Marketing] How to Design a Blog to Explode Your Social Reactions: 11 Tested Tools
Social media optimization (SMO) is a relatively new form of inbound marketing that’s closely tied to SEO. Providing your website visitors with easy opportunities to share on social media, when coupled with quality content and sound SEO practices, will transform your site into a marketing powerhouse. We love the subtle design of the option below: Image Credit: Book Marketing Maven. To learn more about the importance of great images for social reactions, we recommend Visual Content Marketing Tips from 13 Genius Thought Leaders. Even more impressively, 46.4%
TWIST IMAGE | THURSDAY, NOVEMBER 14, 2013
[Marketing] Reboot Your Business: How To Ride The 5 Disruption Waves That Will Sink Your Competition
On Tuesday, November 26th (at 3 pm eastern), Danny Iny from Firepole Marketing is going to be hosting a webinar that will dive deep into the core concepts of my latest book, CTRL ALT Delete , and it''s 100% free! If you''ve had enough of my blathering, I''m also thrilled that Gini Dietrich (founder and CEO of Arment Dietrich , co-author of Marketing In The Round , blogger at Spin Sucks and co-host of the Inside PR podcast) and Marcus Sheridan (all things Sales Lion ) have agreed to take part in the conversation. firepole marketing. marketing in the round. big data.
ALMOST SAVVY | FRIDAY, OCTOBER 31, 2008
[Marketing] Blogging Between Hot Flashes
My many twitter friends, especially Clara Kuo of The Millennium Marketer ( @manesaclara ), have replied instantly to queries with answers and words of encouragement. Social media marketing is new territory and there’s no such thing as being too late to the game. Different experiences, different perspectives. We’re at different points in our lives. As the kids I know say, it’s all good. I’m not young or, rather, not as young as most of the tech-online-wired crowd. didn’t grow up reading blogs or surfing the net. Do I belong in the blogosphere? You bet.
ALMOST SAVVY | FRIDAY, OCTOBER 31, 2008
[Marketing] Blogging Between Hot Flashes
My many twitter friends, especially Clara Kuo of The Millennium Marketer ( @manesaclara ), have replied instantly to queries with answers and words of encouragement. Social media marketing is new territory and there’s no such thing as being too late to the game. Different experiences, different perspectives. We’re at different points in our lives. As the kids I know say, it’s all good. I’m not young or, rather, not as young as most of the tech-online-wired crowd. didn’t grow up reading blogs or surfing the net. Do I belong in the blogosphere? You bet.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Marketing] Personal anticipated information need
10 No. 3, April 2005. Contents |. Author index |. Subject index |. Search |. Personal, anticipated information need. Harry Bruce. The Information School, University of Washington, Seattle, WA 98195, USA. Abstract. Background. The role of personal information collections is a well known feature of personal information management. The World Wide Web has introduced to such collections ideas such as filing Web pages or noting their existence in Bookmarks and Favourites. Argument. Elaboration. Conclusion. Introduction. Personal information collections. 1954 ; Van Meter and Middleton 1954 ). 2001 ).
NET-SAVVY EXECUTIVE | THURSDAY, OCTOBER 4, 2012
[Marketing] The Summer Reading Post
Nassim Nicholas Taleb's first book, Fooled by Randomness (2001), covers much of the same territory—people misinterpret randomness habitually—but it returns too often to the financial markets for its lessons and examples. It seems that I'm late posting this year's "what I read this summer" post. That's to be expected, since I'm behind on the reading pile, too. But summer is giving us an encore this week, so here's my chance to share some of the interesting things I've read with you. This one's weaker as a novel, but it raises serious issues: Black-hat PR in social media.
SOCIALNOMICS | MONDAY, JUNE 17, 2013
[Marketing] Consolidation of the SoLoMo sector
'The combination of social networking and smart phones with location-based GPS capabilities are offering new consumer monetization opportunities, such as location-based search marketing, mobile social networking and social/mobile commerce. the location-based advertising market is expected to grow to $12.8 Location-based marketing has historically been fueled by companies like FourSquare, and this trend of earning recognition or rewards for “checking-in” to a specific location is only gaining in popularity. According to another study by Global Industry Analysts, Inc.
KIKOLANI | FRIDAY, JULY 27, 2012
[Marketing] Fetching Friday – Resources Mashup & Within Two Worlds
10 Email Marketing Tips for Bloggers – Ten tips for bloggers to help you improve the email marketing strategy for your blog. Twitter Tools to Enhance Your Marketing – Discover these 5 free tools to grow and manage your community and maximize your visibility. Answers to Your Top 7 Questions About Mastering LinkedIn Marketing – Get answers to the most frequently asked questions about LinkedIn marketing. The Resources Mashup. Blogging / Content. Ways to Find Viral Content Ideas – Want to find content ideas that have a chance at viral fame?