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    [Marketing] Successful Libya Build 2013 Highlights Potential For a Bright Future
    Author information Conway Wigg Digital Strategist at BPC Conway Wigg is a digital strategist at BPC, Malta’s leading communications agency and a senior manager at Arabicomm, a full service media and marketing agency operating in North Africa which is part-owned by BPC. 'The news from Libya since my last post has not been great. Militias have been besieging Ministries, essentially to force the General National Congress to pass the Isolation Law barring Gaddafi era officials from public office. Those of you who have read my previous posts know that I’m not a pessimist. The
    [Marketing] Capturing Attention: The First Step to Action
    This past weekend, my friend Ken Mueller shared a video he’d taken of a Christmas flash mob at the Lancaster Central Market, singing the Hallelujah Chorus. love flash mobs – who doesn’t, right? plus, I think they’re in my DNA, since no one can flash mob like Bollywood can – so I watched it. It’s a cute video, albeit without much arm-shaking and leg-waggling. When Ken posted the video to Facebook, one of the comments was pretty negative, along the lines of “this is completely boring.” ” Not literally, of course, but you get my drift.
    [Marketing] Why Stands Out As a Best Practice
    Follow Jonas on Twitter Similar Posts: 4 Reasons Why Your Company Should Run A Blog 3 Presentations: Why Social Media Is Valuable For Your Business 5 Quick Tips: Take Your Corporate Blog to the Next Level Tags: corporate culture , customer service , Delivering Happiness , Jonas Klit Nielsen , social media as tool , Tony Hsieh , Zappos , Posted in Best Practise Cases , Marketing & Communication , TribeSourcing View Comments to “Why Stands Out As a Best Practice&# 750 Words on Happiness: Is Happiness At Your Core? It takes time and involvement.
    [Marketing] 7 Steps Towards A Successful Twitter Account For Businesses
    Similar Posts: New Features on Linkedin – Time To Rediscover The Platform How To Align Social Media With Marketing Activities The New Twitter Tags: how to , Setup a twitter account , Tehneyat Waseem , Twitter , Twitter for business Posted in Social Network , Tips , Twitter Leave a Reply Click here to cancel reply. came across this video which gives you a very easy 7-step-by-step on how to use Twitter if you have absolutely no clue about what it is. Here’s the 7 steps as explained in the video: 1. Create an account The first step it describes is to simply create an account.
    [Marketing] No More Gurus! 10 Great Online Keynotes
    The “guru&# circle consists of consultants and service providers who market to organizations that need social media and online communications services. Sandberg is second-in-command at Facebook and oversees the firm’s business operations including sales, marketing, business development, human resources, public policy and communications. Read this Quora post about “ interesting speakers on social media.&# It features some of the most well known voices touting each other. Who would be left to discuss online media? Andrew Rasiej, founder, Personal Democracy Forum.
  • SPIN SUCKS  |  FRIDAY, JULY 27, 2012
    [Marketing] #FollowFriday: Rebecca Todd
    One of the things I love about this blog is that, even though it’s geared toward PR and marketing professionals, it attracts people like Rebecca, who is in sales for a Canadian publishing house (yes, I love my Canadians). If you hang out in the comments on Spin Sucks , you likely have run into Rebecca Todd. finally got to meet her yesterday at SocialMix and she’s as charming and smart in person as she is online. It’s no surprise I like to laugh and she makes me laugh. She has a great sense of humor. love that. It’s something we’re missing in the world.
    [Marketing] The Questionable Ethics of Klout Perks
    In addition to becoming the preeminent influencer package of choice for businesses, it’s clear that Klout has a second agenda: Disseminate products into the marketplace via volunteer online influencers for their marketing clients. ’ Marketing, PR and social media folks don’t have the same kind of rigorous code of ethics, unfortunately. On the social web, it is important to look at the details, including content publishing rights, communication “best practices,&# influence theory, or a “Perks&# package. It has brought up the question of ethics.
    [Marketing] 2012 Black Friday and Cyber Monday Deals for Bloggers
    Without further ado, here are some great Black Friday and Cyber Monday deals for bloggers and online marketers for 2012. FBInfluence – Amy Porterfield, author of Facebook Marketing All-in-One for Dummies, is officially relaunching the Facebook Influence program at noon EST on Black Friday. Premise is the complete digital sales and marketing system for WordPress. What’s the best part about Black Friday and Cyber Monday online? Photo Credit: Black Friday vs. Cyber Monday Infographic by Exelate. This list will be updated as new deals are found, so stay tuned!
    [Marketing] What's Inside Matters Most
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Free-for-All Web Marketing - Part 1 | Main | Why You Should Love Facebook Like » September 28, 2010 Whats Inside Matters Most In challenging economic times such as these, consider measuring your work against benchmarks of what is possible -  as opposed to what is presently being done.  This will help you avoid outside influences that can undermine the success of your small business.  "I'm just average." Forget that! 
    [Marketing] Seven Things I Learned from Tony Hsieh | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 08 2010 Seven Things I Learned from Tony Hsieh By Gini Dietrich | Email | Print | 36 Comments | On Friday morning, the Entrepreneurs’ Organization hosted Tony Hsieh , the CEO of Zappos and author of “Delivering Happiness&#. Tony is not a great speaker.
  • SOSHABLE  |  SATURDAY, MAY 19, 2012
    [Marketing] Transforming the Fashion Industry with Social Media
    One cooperate field, however, that has found the marketing and advertising transition into social media to be quite simple, is the fashion industry. Fashion PR Fridays: Fashion, Marketing & Social Media Links 5.18.12 ( We all know it’s nearly impossible to avoid the cosmic powers that social media holds and even though that may be the case, many industries just don’t mesh well with the world of social media. Networking sites such as Facebook , Instagram , Twitter and Tumblr have all transformed the way we engage with each other as well as our favorite brands.
  • ENGAGE  |  THURSDAY, JUNE 26, 2014
    [Marketing] How to Craft Print Vs. Online Headlines
    However, content marketers need to alter their approach when writing for different mediums. 'What makes a good headline? As you likely know, there’s a difference between writing a headline that works for a print magazine and writing for the web. In magazines, we have the advantage of photos, imagery, a kicker, deck and layout to convey what the article is about. Each of these elements acts as a single instrument in a kind of visual orchestra. When these elements play well together, the effect is a pleasing melody that serves the needs of readers. Twitter links are briefer than that.  .
    [Marketing] Oscar Meyer Weiner Mobile makes appearance in Hawaii | Akamai.
    Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on  cities in the DMA 50-100 range. In these markets, they get more visability from TV , radio, newspapers and even bloggers.  Here’s to hoping all event marketing campains are as successful and impact a brand so successfully! Who says ad dollars aren’t worth every penny?! Put it in perspective. Smart. doubt it.
    [Marketing] Even Google Says Facebook is #1
    Google says the data is aggregated from Google Toolbar data, Google Analytics data, opt-in external consumer panel data, and other third-party market research. By Erik Qualman. “ Top 20 Websites in the World {source: Google. Google  released a list of the top 1,000 sites in the world. This list is a result of new. features that Google has enabled for its AdWords clients, specifically allowing advertisers to  only show their  ads on these top 1,000 sites. Facebook secures the top ranking globally with 570,000,000,000 page views and 540,000,000 unique visitors.
  • TWITIP  |  FRIDAY, JANUARY 29, 2010
    [Marketing] Opt Out of Auto-DMs Using Social Oomph
    1, Free Online Book-Marketing Technology for Authors January 29, 2010 Twarkd Designs @TwarksDesigns Just the thing I need. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Heather Allard @heathall MOM of 3 kids + @TheDudeDog. blog at The Mogul Mom & help mom entrepreneurs grow their business without breaking the bank OR their spirit. So, for those of you who hate them and unfollow tweeps who send them, Social Oomph has a super quick and easy way to opt out of auto-DMs.
    [Marketing] Qantas Airways on Twitter and the Black Face criticism
    My view is that there are deeper issues here -Qantas brand voice on social media is not their traditional marketing voice. Do online communities overreact? Qantas Airways published a photo of two fans with blacked out faces and wigs on, causing a controversy on Twitter, in spite of Radike Samo not minding at all.  What would Virgin do? Staff should be backed on social media and the Community is NOT always right! received an email from a journalist at B&T asking for a quote on this situation below. background article BandT ). black face qantas airways twitter. VALUE SYSTEMS.
    [Marketing] Accept credit cards with 0% hassle!
    wanted to share a solution that we’re using at McLellan Marketing Group with great success. Marketing tip #38: Beware of unintended consequences. Accept credit cards hassle free! Many small businesses struggle with the desire to accept credit cards but the hassle factor or the costs make it seem impossible. It’s called Square. Square is an app tied to your iPhone or Droid (or iPad ). When you sign up for the service, they’ll send you a credit card reader that fits into your smartphone. It really is that simple. if you enter the charges in manually.
  • ENGAGE  |  TUESDAY, APRIL 3, 2012
    [Marketing] Why Gawker is Writing Better Headlines Than the Rest of the Web
    They’ve got the market cornered on attention. I t’s almost impossible not to click on a link to a Gawker article. It doesn’t matter if you see one on Twitter, your RSS reader or scrawled in Sharpie on the interior of a bathroom stall, it’s a moth-to-fire, trancelike pull. You could say it’s because they have the best content on the web (but 98% of #wjchat would probably disagree), or you could give credit where I think it’s due: to the headline. The headline is arguably the most important factor in visibility for your content online. Because they: 2.
  • ARI HERZOG  |  FRIDAY, AUGUST 30, 2013
    [Marketing] Be a Strawberry with Balsamic Vinaigrette
    AriHerzog is a digital marketing and government professional seeking a position in community affairs. Strawberries! also enjoy summer nights with cucumber and tomato mixed with balsamic vinaigrette. But — strawberries, cucumbers, tomatoes, and balsamic in the same fork bite? never tried tossing them together until last week. With neither a recipe nor online research, I’d volunteered to bring a cucumber salad to a potluck dinner and I wondered how it would taste if the sweetness of strawberries swirled with the acid of tomatoes. The other dinner guests loved it! Musings
    [Marketing] Seeking Guest Authors for Weekly Series
    Do you have a strategy or tip on social media marketing you’d like to share with other readers? Want to be featured with other guest authors ? If the answer is yes, consider writing for me. m looking for people to write about best practices in social media and how different tools can be used in new and innovative ways. Maybe you have your own blog and seek a new audience. Maybe you write a paper diary and would like to try your hand at a web blog post. Maybe you are skilled in something and want to share your expertise. Bloggers, writers, scribes, storytellers: I want you! Interested?
    [Marketing] Blogging (Effectively) During the Holiday Season
    Specifically, what effect does it have on the world of internet marketing, social media, and ultimately blogging? 'Written by Larry Alton Everything seems to change when the holiday season rolls around – and we are officially entering that time of the year. As the beginning of November leads to Thanksgiving, followed by December and Christmas, and capped off by ringing in New Years on January 1st, it’s important to think about the effects of the holiday season on the business landscape. So, consider this the planning and preparation stage. Be realistic with personal plans.
    [Marketing] 7 Lies About Freelance Writers You Believe
    Freelance writing is an exhausting labor of love, as is any business where you are your own marketing and advertising agency, IT department, PR & HR departments, sales and customer service teams, and accounting department. We have the same rent and bill expenses, marketing and advertising fees and business software requirements as any other small business. 'Image source. Have you considered hiring a freelance writer but have a few preconceived notions that are holding you back? You’re not alone. 1 – Freelance writers must have deep tech/industry experience. We wish. 
    [Marketing] Interview with Mark Levy, Author of Accidental Genius
    Mark is the founder of Levy Innovation , a marketing strategy firm that helps entrepreneurial companies increase their fees by up to 2,000%. In his interview for Diva Marketing, Mark not only shares his insights about creativity in business but gives us a holiday gift. Diva Marketing: Creativity is an illusive concept. Diva Marketing: When I think about being creative, my thoughts turn to the arts. For instance, they have to figure out how to unblock a bottleneck in manufacturing, or think up a way of entering a market that’s kept them out.). Glad you asked. Mark
    [Marketing] Paid Social Campaigns vs Paid Search
    'One of the questions asked on Search Engine Journal in the interview between Kelsey Jones and Pamela Lund, a well-known PPC marketing specialist, is which companies would do better with paid social campaigns rather than paid search. If your business isn’t exploring the potential of social media marketing you should seriously consider why you have limited your outreach. Target users within the network you want them to share in (eg. Facebook contest where sharing gives extra entries should be on Facebook.). Advertise Where Your People Are.
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    More from Convince and Convert 7 Critical Elements of Your Social Media Strategy More Is More – A Social Media Case Study Social Media is a Samaritan not a Savior Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) How Not To Use Social Media (The Arkayne Blog) Tagged as: marketingprofs , social media , social media az , social media metrics , social media ROI , social media strategic plan , social media strategy Did you enjoy this blog post? Sessions start October 5. Because tools will change.
    [Marketing] Is Collaborating, Listening, or Engaging Always a Good Thing?
    Instead of saying “we are going to build a community around brand XYZ,&# finish the sentence and say something like, “we are going to build a community around XYZ that is going to help us decrease market research costs which are currently rising,&# or, “we are going to implement an internal collaboration platform to help unify our brand, improve productivity, and increase our rate of innovation; all problems that we are currently struggling with.&# Collaboration can take many forms either within a company or between a company and it’s customers and prospects. 
    [Marketing] Why Blogging is Like the Oil Industry
    If we equate social marketing to the oil industry then we demonstrate how blogging can help you reach people BUT it doesn''t guarantee striking oil. Think about the oil industry and relate it to social marketing. Do you research your market, your customer.and even yourself; yourself to understand who you are and what you truly offer? Do you create time for people to connect to their market? In social marketing finding ways to share your content, to encourage sharing from your customers, to invest time not just in creation but in delivery is so often neglected.
    [Marketing] College Daze: A Snapshot of the Class of 2013 [Infographic]
    Graduating college can be exciting and scary at the same time, and with the job market still not doing so well, graduates in the year 2013 have their work cut out for them. 'We have all seen the pregnancy book, “What to Expect When You’re Expecting.” ” But what about a book about what to expect when you graduate? The infographic below presented by SpareFoot provides a snapshot of the college class of 2013. Check it out below to see what the future holds for them. Infographics
    [Marketing] Social Media Training: 3 Day Intensive Advanced Class
    Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. We look at transactional based APIs (selling on Facebook) to Freemium (free and plus premium tiers) and marketing intelligence. If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. SEE MORE on ABOUT PAGE. Please enquire.
    [Marketing] Here's an Easy Way to Sell More.
    Availability in most markets is not the problem, the customer can source a product by making a few clicks. Social media can help with all the stages of this process; you can see what people are searching for, you can see the sentiments, you can see the potential market. '"How do I increase sales?". I seem to be working harder and harder yet it is not reflected in the sales numbers?". My only way to increase sales is to cut prices". Three sentences that three different people offered me when I asked why they needed some coaching. The issue here is simple. Tweet this ).
    [Marketing] Getting the party started, PPPP and 40-year hermits
    The four Ps of content marketing – everyone is high on content marketing now and this is a good read for those in content marketing. This has been one hell of an exciting week. It started with me being named Oracle’s Community Manager of the year and closed out with me starting my new gig at Vistaprint and let’s not forget that the Super Bowl is Sunday. You can bet your sweet ass that many a folk will be hurting on Monday morning – who you rooting for? Have a great weekend and look forward to catching up with you next week. Don’t believe me? Five for Friday
    [Marketing] Fetching Friday – Resources Mashup, Black Friday & Cyber Monday Deals
    FBInfluence – Amy Porterfield, author of Facebook Marketing All-in-One for Dummies, is officially relaunching the Facebook Influence program at noon EST on Black Friday. Premise is the complete digital sales and marketing system for WordPress. 18 Ways to Create Unique Content From Survey Results – Market surveys can be a rich source of unique, original content. Once you’ve decided Facebook is right for you as a freelancer, you’re ready to put together an action plan on how you’ll use it to promote your business and market your services. Courses. Ebooks.
    [Marketing] Social Media is No Longer Super Neat-o
    What does this mean to us as consumers, marketers and business owners? This post was already cooking in my brain last week and then Gini Dietrich wrote about  social media in Egypt. She got in my head a little bit but I have more to say, so pardon some of the redundancy (we could all use a little repetition, couldn’t we?). had a real estate developer client many years ago. They were very proud of the fact that they had Internet access in their homes and as far as they were concerned, I couldn’t make that fact prominent enough in all the messaging. Really? I thought). And oh! d argue no.
    [Marketing] How to Make Social Media Interesting for Niche Companies
    You have to establish yourself and your company’s voice in the online arena/digital market as well as the general market. 'We’ve all heard about the supposed miracles social media can work for a company, the statics support the hype with 87% of SME’s claiming social media has helped their business. But in reality is social media applicable for every business type? Various companies have managed and by following a few simple principles most companies can create exciting content no matter what product/service they offer. Rule number one, is that you’ve got to have fun.
    [Marketing] Global Map of the Social Web
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Global Map of the Social Web View Comments December 15th, 2009 The folks over at Global Web Index, put together a nice little overview of global social media activity across the web.  They interviewed 32,000 users in 16 countries to put together the information.  The data comes in the form of a chart that is too large to include in this post so I took a few screenshots. of users in Germany uploaded a video online vs around 15% in the US 46% of users in Japan have written their own blog vs 12.8%
    [Marketing] Walking the Personal and Professional Line on the Web
    majority of my  potential client market could be online at any time, and I never know who is paying attention or listening carefully. A few weeks ago, author extraordinaire Eleanor Brown   was on Twitter, asking people how they decided how much of their personal selves, beliefs and opinions they infused in their online interactions. It’s a tricky question, isn’t it? Or at least it seems to be for a lot of people. So I put some thought into where my lines fell, and though it’s a total “me” perspective, that’s the only perspective I’ve got. Period.
    [Marketing] Why it Pays To Purge – Making Efficent Use of Twitter
    Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Mark Ramskill @ramskill Mark Ramskill is head of marketing for SubHub , the popular membership site platform. December 31, 2009 Billy Mitchell @billymitchell1 Mark, When you are followed by what seems to be a “bulk follower&# or someone with 50,000 followers already that is obviously marketing a money-making scheme, do you block them in addition to not following back? The million dollar question. All done!
    [Marketing] Trending: Expedia buys rival Travelocity for $280 million
    Dana Khosrowshahi, President and CEO of Expedia, said in a statement  today that ”Travelocity is one of the most recognized travel brands in North America, offering thousands of travel destinations to more than 20 million travelers per month…The strategic marketing agreement we’ve had in place has been a marriage of Travelocity’s strong brand with our best-in-class booking platform, supply base, and customer service. 'It was announced today that Expedia has bought their rival travel booking site, Travelocity, for $280 million. Image from . Socialnomics
    [Marketing] Join Mark Story for a Special Livefyre Q&A Today
    He’s a good friend – someone I  finally got to meet in person during the Marketing in the Round book tour – and he’s written the book on how to get a job in social media management. You may notice this is becoming a regular thing. Having authors on to answer questions about their books. On the third Wednesday of every month, we’re going to continue the trend (except next month we’re doing it on the third Tuesday because of American Thanksgiving). But today? Today we have an awesome guest. Starting Your Career as a Social Media Manager. Today’s Chat.
    [Marketing] How to Start Networking When You Don’t Know a Single Person on the Internet
    When I joined my company’s marketing team a little more than a year ago, I was told, more or less, to start reading blogs, commenting on them, and seeking out guest posts. was new to the marketing/blogging community and had absolutely no idea where to start. This is a guest post by Mandy Kilinskis. My reaction? Comment-who? Network-where? Guest post-what? Sound familiar? Here’s the secret: regardless of your niche, you have to start with good, old-fashioned networking and relationship building. What you know is undeniably important, but so is who. Leave Some Comments.
    [Marketing] Are you asking the right questions?
    I mentioned The Conference Board's Senior Marketing Executive Conference a few weeks ago. Interestingly, in the end, the strategy they came up with is that they used marketing dollars to put Whirlpool salespeople on the big box store floors. What marketing strategy could you employ to influence that behavior?  Today, at the pre-conference workshop conducted by John Carroll, SVP at Synovate's Customer Experience group , the discussion revolved around tracking your customer's experience and tying the research data to changing behaviors.  Stay tuned.
    [Marketing] Why Social Media is a Force For Good
    Social networking, one of the most revolutionary platforms on the Internet, is the subject of a lot of heated rhetoric regarding privacy, wasted time, and marketing exploitation. Online retail, SEO, and video marketing give entrepreneurs a fighting chance at establishing a widespread clientele even without the big money that traditionally grants exposure to the top dogs. It may seem fairly obvious that the Internet is an incredible innovation that has changed the world. Like with all great tools, the potentiality for misuse is inherent, and the Internet is no different.
  • THE WAY OF THE WEB  |  SUNDAY, JUNE 17, 2012
    [Marketing] Your thoughts on how Google+ is perceived?
    Do you think success for Google+ is a long-term change to business, cloaked in a short-term attempt at the mass-market, or is that too small a prize for a company of the size and revenue of Google? Just a quick post as I’ve spent most of Fathers Day with my son and watching the British round of the MotoGP series, but two recent stories about Google+ have caught my eye, and neither of them are about new features Google is trying to cram into its social network to force it to become popular. Hat tip Neville Hobson ). via Techrunch). What this may mean for Google+. Buffer.
  • ENGAGE  |  THURSDAY, JULY 17, 2014
    [Marketing] Wanted: More Journalists for Branded Content
    'Roaring through the content marketing blogosphere is journalist Amy Westervelt’s public vow to stop writing “content” for companies. She objects that content marketing isn’t “real reporting,” but in the interest of “a specific, promotional viewpoint.”. No, content marketing gets better one company at a time: When serious content marketers begin having realistic conversations with their clients, about the intellectual and strategic demands of true thought leadership. If you haven’t seen it, here’s the skinny on Westervelt’s rant—and then, my reaction.
    [Marketing] Day 19: People of color impacting the social web – Donald Harris #28DaysofDiversity
    was promoted to the Social Media Marketing Department for the K-12 arena. We need to leverage digital media and social media to tap into the insights, knowledge and experiences of people from a wide variety of backgrounds including: arts, education, entertainment, marketing, science, anthropology, sociology and, of course, technology. As we all know, February is Black History Month. Last year for Black History Month, I started an online series called 28 Days Diversity where I would feature someone new everyday during the month of February for just being awesome in their own right.
    [Marketing] Day 8: People of color impacting the social web – Jen Lawrence #28DaysofDiversity
    work FT as Marketing Coordinator for an alternative weekly newspaper and I also handle duties within the Web Department. started blogging back in June 09’ to document my journey and follow my dream of becoming a mom entrepreneur and offer business resources to readers which quickly turned into a more personal blog followed by lots of social networking, social media marketing, serving as brand ambassador for many notable brands and building great relationships in the blogosphere. As we all know, February is Black History Month. Life is hectic!
    [Marketing] Challenging the old media business models (Part 1)
    by Harvey Blume Find On Facebook Fan Page SMC Co-Founders Of: Visit SOCIAL MARKETING FORUM   SMC support: Lifestream #Wall Street : Money Never Sleeps - has anyone seen it yet? Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Challenging the old media business models (Part 1) January 18th, 2010 by Giedrius Ivanauskas Leave a reply » Share I was just reading this great post by Robin Carey , the co-founder of Social Media Today, about the maturity of social media and the challenges it faces on the way.
    [Marketing] Are you here to make friends?
    by Harvey Blume Find On Facebook Fan Page SMC Co-Founders Of: Visit SOCIAL MARKETING FORUM   SMC support: Lifestream #Wall Street : Money Never Sleeps - has anyone seen it yet? Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Are you here to make friends? July 1st, 2010 by Giedrius Ivanauskas Leave a reply » Share I’ve just read this brilliant quite personal story by Peter Bregman on Harvard Business Review “Why Friends Matter at Work and in Life“. Want to stay in that job you have? Valid XHTML 1.0
    [Marketing] Apologies from My Generation
    They would take the egg to the market and trade it for food and clothes. Pamela Wright and her company, FocusedWords , are dedicated to helping promote and market RV Parks/Resorts/Campgrounds to RVer’s everywhere. Today’s guest post is written by Pamela Wright. want to issue a sincere apology from the Baby Boomer generation to the younger generations. We have failed you profoundly. With a quick look at headlines, no one can escape the conclusion that some of you were raised without an ethical foundation. The Boy Who Cried Wolf. The boy decides this is great fun.
    [Marketing] HTC Desire Review: The Digitall and the Digicool
    If you need a manual or guidance, then the product won’t last in today’s market -  a lesson I’ve learnt recently with Like Minds this month. I spent some time recently with the HTC Desire with my new reviewer hat on, not just wanting to say how I feel products are, but also how they affect our lives. Right now, I am using an old style phone, you know – the ones without predictive text, internet, and touch screens – and it is amazing to see how many habits I have picked up because I’ve been using the iPhone for two years. The Digitall and the Digicool.
    [Marketing] Frequently Asked Questions About This Lifestream - The Steve Rubel.
    Call me old school, but I look to you for in depth analysis of marketing trends. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 29 Jun 2009 Frequently Asked Questions About This Lifestream It's been a few days since I announced that I was abandoning my blog in favor of a lifestream. Q) Why did you abandon your blog? But I want it to connect to the spokes.
    [Marketing] Four Reasons Why Gamers Cheat: How to Design Social Games to.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « New York Times Story on Delhi Traffic Police’s Big Brother Facebook Initiative From Design Thinking to Game Thinking » Four Reasons Why Gamers Cheat: How to Design Social Games to Optimize Cheating? Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again!
    [Marketing] Speak No Evil – Why Trust Isn’t a 4 Letter Word in Social Media
    The belief in decentralized social media and every employee being in marketing is taking root in America. In short, they don’t trust non-marketers to represent the brand appropriately. The people who oversee social media in companies are afraid that other employees will pull a Rashard Mendenhall and do more harm than good, leaving the “professional marketers&# to rush in like a bucket brigade to douse the flames and pick through the smoldering ashes of the brand. Now is the summer of our discontent. It was the best of times, it was the worst of times. Seriously?
    [Marketing] Streams from the Road: Trends from Friends - The Steve Rubel Stream
    just wanted to touch base as a Vancouverite whos looking for his break in the retail market and who believes PR and advertising on a site like yours, would be quite beneficial ! He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 25 Aug 2009 Streams from the Road: Trends from Friends On Sunday I spent the afternoon in Half Moon Bay with Robert Scoble, his lovely family and Francine Hardaway (whom I had never met). Everything is becoming social. Thanks.
    [Marketing] Do Google +1s Really Affect SEO?
    Perhaps most importantly, marketers are still getting used to how things work, in particular with reference to the Google +1 button. This is a guest post by Kevin Lau. Google+ is still gaining some traction online, slowly building an audience and drawing more people in to give it a try for the first time. Whenever you read items in your information stream from other users of Google+, you’ll see you have the ability to +1 them if you like them. But what about ranking more highly in the search results? More +1s Does Not Mean You’ll Be More Popular in Search Results.
    [Marketing] Journchat Philly LIVE Event Aug 17th
    Philly Location: 3711 Market St. The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals Journchat Philly LIVE Event Aug 17th Join us ! For those who don’t already know about # journchat , it is a weekly twitter chat that takes place every Monday night, where journalists, public relations professionals, bloggers, social media professionals and anyone else interested comes together for a lively, open discussion on industry issues and trends.  The cities are: Detroit, Pittsburgh, Philadelphia, Phoenix, Minneapolis and Chicago. All are welcome.
    [Marketing] Fetching Friday – Resources Mashup & Happy Holidays
    The Power of Persuasion: Storytelling & Personas in Content Marketing – What many companies are in need of today is understanding social technology adoption, social communications, knowledge transfer, community and collaboration. Ways to Grow Your Business with Marketing Automation – If you want to increase your ROI, then implement the following 4 marketing automation ideas. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on Happy Holidays.
    [Marketing] Ever Wondered About….Pummelvision? « Wisdom London
    For marketers and communicators, it could provide a tool with which to create and share a really quick and slicker-than-average asset, for free. Wisdom London Creative Communications is our world… « Ever Wondered About…Quora? Ever wondered about…Usability Testing? » Ever Wondered About… Pummelvision? What is it? Really simple: Pummelvision lets you grab photos from Flickr, Facebook, Dropbox and Tumblr, put them all together and create a slideshow video. Or as Pummelvision puts it, “make your life flash before your eyes”. Why should I care? link] [.]
  • VIPER CHILL  |  FRIDAY, MAY 20, 2011
    [Marketing] Project Warehouse: A (Personal) ViperChill Update
    I’ve been absent because I’ve been working on a number of non-marketing things I can’t really get into, but in my spare time I’ve managed to create something I think you’ll love: Cloud Blueprint , a 100% free video course on how I plan to Make Money Online in the future. This article is mostly just a personal update, and thus doesn’t contain any actionable, marketing advice. In fact, I recommend that advanced marketers start on the last video , to get a true taste of what the course is about. My Thinking Behind CloudBlueprint. ViperChil
    [Marketing] Distilling Your Brand in 5 Minutes or Less
    marketer must be able to distill the brand’s story, including the problems it solves, the target market it services, and its value proposition, all in a way that is simple, clear, and compelling (and hopefully memorable). Marketers must be flexible enough to tell this story in a variety of formats depending on the channel used to convey the story (digital or otherwise). Our Social Marketing Hub is a complex software product with lots of moving parts so we used the more accessible concept of a scientific laboratory to help explain it. That something is storytelling.
    [Marketing] When Ecosystems Connect You Are Toast
    The bigger you got the more power you had over the market, the competition and even the customer. 'In the old days, bigger was always better. Every entrepreneur’s dream was to grow their business to acquire greater assets and capabilities. These, in turn, could then be leveraged for more growth and power to beat the competition. Success would attract attention and money which would breed more success. The Kings of industry understood the game and played to win at all cost. Then something strange happened. Have You Noticed, The Environment Has Changed.
    [Marketing] Measuring The Whole Not Just Some of The Parts
    Whether it be a process, a product, some form of media, people, markets and all things tangible that can be measured and correlated to the achievement of results. 'Sometime in the near future the next generation of business leaders will look back on today’s business practices and wonder whether we really cared about results. Today’s management practice are centric to measuring anything and everything that moves. Then that recognition is correlated to results to justify more expense to spend more on the intangibles. Or at least we thought they did. The rest is.,
    [Marketing] The Social Era Is About Exceptionalism
    Social technology has empowered the human network to influence the behavior of markets. The Social Era dynamics are unusual and subsequently creating new rules and principles foriegn to previous era’s. The Social Era is about exceptionalism. Exceptionalism is the perception that a country, society, institution, movement, or time period is “exceptional” (i.e., unusual or extraordinary) in some way and thus does not need to conform to normal rules or general principles. Exceptional thinking begins by understanding the value created from intangible things.
    [Marketing] It Takes Currency to Make Money
    His clients are mostly from the aerospace, higher education, finance, and diverse corporate marketing concerns. If you’re a Flash game developer, you are concerned with how you can make a living from your creative and intellectual services. Fortunately there is a payment system so workable, that it may actually work.   Game developers can charge money both for their games, and for things within their games. Here’s how it works: 1.    Player pays real money to buy fake money within the game. 2.    Player spends fake money on virtual stuff. The sky’s the limit.
    [Marketing] Creating Evangelists: Social Media the Cirque du Soleil Way
    Again, an example of marketing at its finest – create interest up front and then blow their socks off by delivering beyond expectations. finely-tuned marketing and social media strategy which creates a level of buzz, but isn’t matched by the actual experience or product in real life will do nothing other than create a group of disappointed, and likely vocal, customers. With six completely different Cirque shows in Las Vegas, choosing just one proved a daunting task, but I eventually selected LOVE. It’s as if LOVE? This strategy was definitely in play here.
    [Marketing] Thank You for the Civilination Help
    'Before people gamed every post for “Content Marketing” optimization, people used blogs to converse, including expressions of gratitude. Today Google+ a force to be reckoned with and a must for any content marketer, even if only for search purposes. guess I am old school, so forget Google. It’s time to thank folks for their help last week with the Punish Geoff Fundraiser for Civilination. In all we raised almost $3,000 together for online civility. Civilination founder Andrea Weckerle has raised more than $1,000 independently. Thank you so much!” Cheers.
    [Marketing] From Products to Purpose, Ads to Acts, Commercials to Communities
    have a feeling that these ideas are approaching the tipping point and marketers from both the client-side and the agency-side are beginning to feel their gravitational pull. Mario Simon from Millward Brown Optimor says that “the brands that have created the largest connection with their audiences (and the largest values for their companies) are those that stand for true ideals, because true ideals directly tap into people’s quest for meaning.&#. Mario also argues that: 1 Brand ideals work for both big and small brands. Brand ideals can be individual, social or societal. Digg this!
    [Marketing] The Reason You Might Not Be Making Money from Your Blog
    Picking the right market and finding a path to cash.”. Technology and computers as a market is huge so you will end up trying to cover everything and essentially appealing to no-one. Anytime a new machine comes on the market you could be the first with an in-depth review , and also an affiliate link to buy the system (if you recommend it) at the bottom. Unlock Your Marketing Genius to Make Money Online. This is a guest post by Paul B. There’s a practical side to it too though. Define your visitors – will they ever make you money?”. For example let’s look at YouTube.
    [Marketing] Yahoo unveils mobile developer suite
    More than 200,000 developers use Flurry, but the suite also leverages Yahoo’s native advertising and marketing tools. The suite itself is comprised of five products: Flurry Analytics, Flurry Pulse, Yahoo App Publishing, Yahoo Search in Apps and Yahoo App Marketing. But for Yahoo, the two most significant parts of the developer suite are Yahoo App Publishing and Yahoo App Marketing, which leverage the company’s  BrightRoll  and  Gemini  advertising platforms. Likewise, Yahoo App Marketing lets developers use Gemini to target new users. Mobile Yahoo
    [Marketing] The Risks of Not Investing in Collaboration
    As the new workforce enters the market, organizations that do not adopt emergent collaboration solutions will be perceived as old-fashioned, not innovative, and not accommodating. Lowe’s experienced this firsthand when an employee shared an idea internally for a demo she had been doing to market a product (she was showing the ease of cleaning paint from a Teflon tray). All good chess players understand the risks of the moves they make on the board and the consequences that can result. Inability to Stay Competitive. This is a risk that organizations cannot afford to take.
    [Marketing] 5 Ways to Check Your Online Reputation
    560 Resources for Blogging, Online Marketing, and Starting a Business. This is a guest post by Peter Nevins. You have traffic, but no leads. What could be the problem? Maybe your online reputation is killing you. From bad reviews to malicious forum posts to negative word of mouth, your reputation precedes you for good or for ill. Photo Credit: John Uhri of Sketch Note Artist on Flickr. The only way to increase sales, when this happens, is to tackle the issue head on. But first, you have to find the problem. Then you have to fix it. Here’s how to do it. Engage Bad Press. It happens.
  • JACOB MORGAN  |  FRIDAY, JUNE 25, 2010
    [Marketing] Vendor Convergence in the Enterprise 2.0 Space
    There were a few companies that continuously stick to their guns and focus on their key areas of expertise; I’m talking about companies such as Crowdcast which focuses on Social Business Intelligence ( Social BI) or harnessing employee networks to help make company decisions via predictive markets and Spigit which is focused around ideation and innovation.  Well one of the smarter companies in my opinion is Blue Kiwi which acknowledges that it is looking to penetrate the small and medium business market instead of going after the enterprise.  Last year at the E2.0 space?
    [Marketing] Benefits of the Speed of Change for Modern Business
    The market is used to a beta testing approach.launch a product understanding it can never be perfect and let the market help you fine tune it. Social change is mirroring technological change which means the market is demanding it. That means your consumer market is more open to innovation, more than it ever was. Co-innovation is now possible with the market for the market.they are much more experience savvy and can be brought into the sales process much earlier.again increasing customer loyalty and providing free feedback! that''s the bad news!
    [Marketing] How To Handle Negative Feedback On Your Blog
    Blogging and social media have changed the ways of marketing for companies because of their ease, outreach and the fact they’re budget friendly. However, with great new marketing ways come new marketing downfalls. Before blogging and social media were created, if a fan, reader, visitor or customer had a negative comment to make they picked up the telephone, emailed or even wrote a letter. And that’s even if they had the time to do so. Now disgruntled fans, readers, visitors and customers can rock your world in a matter of seconds with one simple public post on your page.
    [Marketing] XYDO Preparing Personalized News Hub With Quora Flavor
    Disclosure: Theoretically, my6sense , where I am VP of Marketing, is in the personalized news game, which I should note. Continuing the mantra that the third wave of the Web is one of personalized news, streams and social experiences, XYDO is on the verge of launching what they call a personalized news network that claims to show you only the news you find interesting from all the friends and people you follow across the social Web. But more than a simple share counter, XYDO starts you off with asking for you to select the topics you want to follow and avoiding those you don't.
    [Marketing] At it's ? Social Media Is Our Teacher.
    Clara Nelson, one of the awesome project managers at the American Marketing Association, understood the concept. Diva Marketing is part of an online influencer network for MNS Business on Main. One of the aspects of social media that I like most is what is at the very ?. Try as we might (and we certainly keep trying!) we can't corral it. Social media is not the beautifully wrapped box you might have opened last week. It's not the gift that you knew exactly what to expect from the shape or size of the package. The paper is held together by all sorts of different tapes. or not.
  • KIKOLANI  |  FRIDAY, JULY 29, 2011
    [Marketing] Fetching Friday – Resources Mashup & Volcano Timelapse
    The ultimate guide to online marketing for local business – the basics of what you need to do for search and social media to succeed in your local online marketing strategy. Leveraging your SEO for search retargeting – leveraging your SEO duties for marketing success. ways to maximize your YouTube marketing results – actionable tips to enhance your video marketing strategy. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on
  • KIKOLANI  |  MONDAY, AUGUST 27, 2012
    [Marketing] How to Use AIDA, ROI and KISS to Boost Your Sales
    AIDA, ROI and KISS were first coined by advertisers and an engineer but have since been applied to the online marketing industry. Let’s look at how you can incorporate each event into your marketing and advertising plan. There’s nothing worse than putting time and money into an online marketing campaign that doesn’t directly and clearly tell or lead the consumer what to do next. 560 Resources for Blogging, Online Marketing, and Starting a Business. This is a guest post by Jani Seneviratne. Are you tired of your copy being ignored by prospects?
    [Marketing] Online Video For Business: Strut Your Stuff
    Sponsor Internet TV: conversion rates and brand affinity measures far outpace traditional marketing platforms Contact Todd Cochrane, CEO of RawVoice to learn more about sponsoring internet video and connecting with pre-built audiences for your products and services. Roles that Online Video Can Play Education & Entertainment Marketing & PR Customer Service HR & Recruiting Change the World View the entire presentation here. This presentation was given at the Next Level Social Media Hawaii Conference in Honolulu, Hawaii on April 30, 2010. Why Choose Video? Hawai?i
    [Marketing] 4 Simple Things Business Owners Forget When Pitching to Clients
    'To sell, pitch, market, promote, and basically get the word out on your business is probably one of the most important things a business owner has to get around to do. The question is: how do I create, position, and market this product so that I can create an irresistible offer? Executing a Marketing Plan that Actually Works for You. Landing on the right channels for marketing your business is possible only if you invest and experiment. Find out what kind of marketing works for you. Social media and content marketing is a long-term investment.
    [Marketing] The Future of Local Storage Is Practically None At All
    Similarly, as iOS and Android increased in market presence, there was the occasional app missing from one platform or the other. Stand Back or Your Hard Drive Is Going to Get It First they came for our floppy drives. Then, they came for our CDs and our DVD drives. It won't be too long until the concept of a hard drive, or any local storage, beyond that needed for temporary offline use, is itself antiquated. If it can't be reached via web browser, it's probably not worth having. Goodbye Desktop Applications. No Seriously, Have You Seen Pixlr on the Web? It's Great. Seriously.
    [Marketing] Negative reviews – Proof that responding works!
    can only hope you’re not a client, and you happen to run a marketing or web design and development business ! Back when I was Products Editor on , I received a steady trickle of emails and phonecalls on the same theme. Each one was from a product manufacturer or retailer who had received a negative review or forum post and wanted to know what they could, and should, do about it. Five+ years ago, the answer was mix of the insight and common sense that I possessed at the time. Photo courtesy Lars Plougmann on Flickr (CC Licence). h/t Mediapost and Mack Collier ).
    [Marketing] Association Social Media: American Land Title Association
    If budget and resources were no object, I’d really like to be able to focus more on SEO and direct marketing to both consumers and our members. 'In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media.  . Who do you report to? . Live and learn.
    [Marketing] Business Plan Paradox: It's About the Planning, Not the Plan.
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 09 2010 Business Plan Paradox: It’s About the Planning, Not the Plan By Daniel Hindin | Email | Print | 10 Comments | Guest post by Tim Berry , founder and president of  Palo Alto Software , founder of , and co-founder of Borland International.
  • DIGIGEN  |  THURSDAY, MARCH 24, 2011
    [Marketing] Why Bad Research could Kill Social Media’s Credibility
    The client had recently attended a conference where big players such as Unilever were saying that data is killing marketing. don’t think data is killing marketing, but I do think bad research, pointless numbers, or data lacking real insight is. I recently had a really interesting conversation with a favourite client. We “clashed&# over a chart I produced saying that insight and data are what drives digital strategy. Interesting. At that point in time I didn’t think that was the case, but actually perhaps she was right. continues below…).
    [Marketing] The Death of Traditional Book Publishing | Spin Sucks
    3, 2010 Addicted to Social Media The Time for Location-Based Marketing Is Now Have something to add? However, it’s still publishing in the sense that it includes all of the editing, marketing, and other costs required to make a good book. Comment by Danny Brown August 25th, 2010 at 9:44 am Just like anything, while there’s a market for books, they’ll remain to be published the “traditional way&#. While e-publishing is growing, there’s still a huge market for hard covers. What should we discuss this week?&# Great idea, Petya! Go ahead.
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. image via the Bart Simpson Chalkboard Generator ) More from Convince and Convert 7 Deadly Sins of Social Media 7 Secrets to Successful Social Media Farming Teach and then Reap Convince and Convert Recommends Social Media Marketing… Simplified (The Arkayne Blog) How to Introduce Social Media to Your Business (Danny Brown) How Not To Use Social Media (The Arkayne Blog) Tagged as: social media , Social Media Marketing , social media quotes Did you enjoy this blog post?
    [Marketing] 6 Lessons Learned From the Demise of MySpace | facebook | Social.
    Approximately 10 years after having 67% of the search market, Yahoo! And they never really pushed into the huge Asian market either. It never captured the social media market. disagree with your view all these changes and additions are good for Brands or Marketers. The Live Feed and Social Graph is what they are selling marketers on. creating and showcasing) has a far broader mass market appeal – both to users and the marketers that wish to reach them. « Musings on Marketing and other Morsels [.] But back to MySpace. link].
    [Marketing] 10 Ways to Make Your Tweets Stand Out
    People use Twitter for various reasons, whether it’s to learn about marketing or to learn about teddy bears doesn’t really matter.  Credit. Throughout the life of this blog, we’ve given you lists on a variety of topics.  From the top 10 technology infographics , to 10 reasons people aren’t commenting on your blog , and even 10 ways to change the world through social media , these lists provide quick and useful information that we think will make you a better Internet user.  So, here it is.  Be Original. Try coming up with your own creative title for the article. 
    [Marketing] The Status of Search Engine Optimization: April 2011 Edition
    That’s related to the search engine market share of Google versus As you may or may not know, I have been practicing search engine optimization since 1996. have seen quite a few changes in the industry. There have been a lot of major changes, like when Google first showed up on the scene, using links as an SEO factor (we had previously been concentrating only on on-page factors such as meta tags), and we have had minor updates that have really only been “blips&# on the radar. So, right now, in April 2011, what is the status of Search Engine Optimization? Tweet This!
    [Marketing] This Week in Infographics: Show Me The Money
    With the job market still suffering from the recession, many people are foregoing a college degree. This week our theme is money, but not necessarily about having money, more about losing it. First we will take a look at a side by side comparison of the Great Depression and the Great Recession. It has been said that the two are very similar, but I’ll let the statistics speak for themselves. Next we’ll look at if college is still worth it. This seems to be a question that many young adults have been asking lately. 1 – Great Depression vs Great Recession. Blog Featured
    [Marketing] Timeline of PR News Content
    The one constant in digital PR and marketing is that there is rapid innovation and change. As the PR, advertising and marketing landscapes converge, the one avenue that PR folk should be mastering is paid media. 'It’s just over a hundred years since the first press release was issued by a company in an effort to tell their story in the media. In 1906, after a railroad accident, the company hired a journalist to help them deal with the disaster and the media coverage. Soon press releases and media relations became a core part of public relations. And then came TV.
    [Marketing] UMASS Dartmouth Study Shows Social Media Reduces Recruiting Costs for Higher Ed
    Last week, my mother-in-law emailed me a link to a press release on Social Media ROI for institutions of higher education from the University of Massachusetts Dartmouth Center for Marketing Research. It shows that social media allows these institutions to more effectively target candidates while reducing marketing spend by up to 33 percent on certain mediums. Below are some additional statistics that I found interesting: Social media has reduced traditional marketing costs: 33% reduction on print advertising. 24% reduction in newspaper ads. 17% less in radio/TV ads.
    [Marketing] A Guru or the Gang: The 4 Ways to Staff Social Media in Agencies
    Convince & Convert is the fifth marketing services firm I’ve started or operated, and I work with many agencies every week to help them package, price, staff, and sell social and digital. I’m an agency guy. In the past two years alone, I’ve helped more than 25 agencies build a social media practice. During these adventures I’ve discovered that there are 4 ways agencies can staff social media. Each has benefits and drawbacks, and I illustrated them in a Webinar last.
    [Marketing] A Guru or the Gang: The 4 Ways to Staff Social Media in Agencies
    Convince & Convert is the fifth marketing services firm I’ve started or operated, and I work with many agencies every week to help them package, price, staff, and sell social and digital. I’m an agency guy. In the past two years alone, I’ve helped more than 25 agencies build a social media practice. During these adventures I’ve discovered that there are 4 ways agencies can staff social media. Each has benefits and drawbacks, and I illustrated them in a Webinar last.
  • SPIN SUCKS  |  TUESDAY, JUNE 28, 2011
    [Marketing] Rules of the Road
    This is not a blog post about PR or marketing. My very first two-person time trial. It’s not a blog post about social media. It’s not even a blog post about entrepreneurship or leadership. But it’s a post about something I care deeply about so I hope you’ll grant me a little leeway today. Family History. My dad rode his bike my entire life. Mostly because we only had one car and he had two jobs and there was only one way for him to get to work. But he was always on that bike and it didn’t matter if it was sunny or snowing. He rode. But I love it now.
    [Marketing] Top 10 geo location Twitter list to follow for updates on location-based apps
    For startups and other tech companies having a Twitter account is almost one of those mandatory must have for marketing and securing your digital footprint online. As we all know @Twitter is a great way to read news/information when it happens first. With Twitter list which are now almost one year old, you can group companies/industries twitter accounts together making it easy to read tweets from your competitors or from companies you want to track. link] by @ericleebow. link] by @Scobleizer. link] by @lawrencecoburn. link] by @jeffcarroll. link] by @jasonbirch. link] by @GeoEntelechy.
    [Marketing] The 22 most unknown FREE things anyone can have.
    in /var/www/vhosts/ on line 3237 Computer Stickers Laptop Computer Stickers HyperLocal Marketing Small business online marketing SOCOM Sales Wordpress Themes Download Free Wordpress Themes and Plugins Recent Posts Social Media Job Week 1 InsideView The Job Search is Over… Foursquare is fun and big brands are figuring that out. How NOT to use your Social Media Marketing Manager! Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS The 22 most unknown FREE things anyone can have. good one to try is the BBC.
    [Marketing] Headingley’s Artisan Bakery
    Ian identified a gap in the market for a quality bakery in the Headingley area. I work in Headingley (Leeds), but had never managed to visit the Artisan Bakery until the other day. To be honest, I’d been keeping away from it… I’m addicted to anything with wheat in it – pastry, bread, cake – so this bakery is a heaven for me, but very bad for the diet! Master baker, Ian Gaunt, sells fresh bread, cakes and pastries all made on the premises on North Lane. wanted to find out a bit more about the bakery. 
  • SPIN SUCKS  |  FRIDAY, MARCH 16, 2012
    [Marketing] #FollowFriday: Kevin Fawley
    He also is the VP of marketing for the DC chapter of Social Media Club  (poor soul). You know how you meet someone and you know you’ll be friends forever? That’s how it was with Kevin Fawley. mean, I already “knew” him on Twitter and Facebook, but when I met him in person last fall, I just knew BFFs. He is the chief hustle officer (I think that’s a cool way of saying business development) for SoMeGo , a social media and community firm out of DC. His blog, Fearless Hustle , is all about social media, entrepreneurship, and life. Entrepreneurship, you ask?
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