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    [Marketing] How are my Spiritual Birthday and this Blog related?
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me How are my Spiritual Birthday and this Blog related? April 2, 2009 by Taylor Marek Well, very simple.
  • TAYLOR MAREK  |  SUNDAY, JUNE 14, 2009
    [Marketing] Writing a Book
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Writing a Book June 14, 2009 by Taylor Marek This is something I am seriously considering doing.
    [Marketing] Follow Friday Challenge, Week 1 #FFwk1
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? What I want to do is give you a FREE 30min consultation with me. will be giving away one spot every week on Friday in conjunction with the “Follow Friday&# meme brought about through Twitter. What will it be on?
  • TAYLOR MAREK  |  SUNDAY, JULY 18, 2010
    [Marketing] Important Announcement
    and Why Google Wave? (1) Real-time Twitter Feed Popular Posts How to write a Check (3540) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? will be moving to Taiwan for a year with my sister to teach English in the schools. This is the best opportunity God has shown us yet, and from what we can see, this will open so many doors and new opportunities. Memberships do.
    [Marketing] Alexandra Kirsch and the Perfect Blogger Pitch
    Bloggers are becoming an ever-important part of any promotional campaign, whether it be PR, marketing, advertising, product or book launches and more. Yesterday I shared two posts I thought you should read over at the Spin Sucks blog. One of them was by Gini Dietrich and looked at how the PR industry is letting itself down when it comes to blogger outreach programs. This post in particular has sparked a great debate in the comments section on good PR, poor PR and more. It’s a great read and well worth checking out. Why is it so good? Read on. Knowing the Blogger. Simple.
  • TWIST IMAGE  |  FRIDAY, MARCH 18, 2011
    [Marketing] Why We Should All Respect The Internet (Just A Little Bit More)
    The argument seems to delve too deep into the minutia of networked markets instead of looking at it from a more holistic perspective: when anybody can publish anything in text, images, audio and video for free to everyone else in the world (and in a place where people can share, collaborate or mash-up that content), the ability and opportunity to change the world is (very much) present. The debate about the value of the Internet swells up every now and again. People like Nicholas Carr argues that the Internet is making us stupid (see: The Atlantic - Is Google Making Us Stupid? ). google.
    [Marketing] Extreme DIY Social Media Media Blogger Relations Training For PR/Ad Agencies
    All they see is "media."   One could make a case that most marketing and public relations higher education courses don't cover earned media well if at all. Extreme   DYI Social Media Blogger Relations Training  -  A Four Week 12 Step Program Week One - Understanding Social Media  Step 1 Read: Social Media Marketing GPS , my free eBook for an over view of social media. Follow that with: The Hyper-Social Organization , Naked Conversations , The Digital Handshake   The New Rules of Marketing and PR - Second Edition. Look Seems that PR people think that I am a media outlet.
    [Marketing] Google Rolls Out New Mobile Friendly Tag
    The Google Android and Funambol Impact on Mass Market for Mobile Email Funambol has released a position paper that discusses Google Android. Google has started displaying new mobile friendly tag in the search results to show which sites are mobile-friendly and which sites are not. So, if your site is mobile-friendly, and someone is searching on a mobile device, and your site shows up in the search results, it will get a special tag in the search results. The screen shot above is from my iPhone, and is shows the search results for my name, Bill Hartzer. So, it’s not all in text.
    [Marketing] Big Crowds
    Marketers are fantastic at getting crowds. Marketers attract crowds, community builders weave relationships. Unusual things attract crowds. Big events, celebrations, ceremonies, police arrests, traffic accidents. Big, unusual, things nearly always attract a crowd. They do something big, promote it, and a crowd gathers. It doesn't matter if it's online or offline, unusual things will attract a crowd.    The problem with crowds is they’re temporary. Sure, they can be big, but they dissipate once the event/activity/whatever brought them together is over.
    [Marketing] Social Media Monitoring needs Motifs and Relationships
    And to end this post it should be obvious by now why this kind of analytics is literally impossible to imagine in just about any marketing/PR/MarCom firm even though what it delivers is actually what clients want and need in the first place - true insight … it takes a bit more time to do than firms are willing to commit to, or let the analysts devote,  and the vocabulary of PR (based on Spin) is antagonistic to analytics which essential nature is a search for the  truth of a situation, often by triangulation. Here goes. Gary Angel: What to Demand in Your Social Dashboards?
    [Marketing] On Twitter, Social Listening and Southern Hospitality
    Take social media marketing to that level and you WILL succeed at creating a following that cares about you too. I just got back from a trip to Atlanta where I did some training on social media with a group of fortune 50 corporate travel partners for a major banking institution. The entertainment on the first night was a dinner at Art Smith’s Atlanta destination restaurant Southern Art and Bourbon Bar. knew a bit about Art, and being a social media geek I looked him up on Twitter as well as the restaurant. Here’s the thread on Twitter through a Storify post. Awesome. Gosh, really?
    [Marketing] How To Add The New Twitter Tweet Button to Your TypePad Blog.
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Social Media Is Not A Business Fantasyland | Main | A Social Networking Theory » August 12, 2010 How To Add The New Twitter Tweet Button to Your TypePad Blog You have most likely seen the TweetMeme button on blogs that you have visited.    Twitter has now partnered with TweetMeme to create their own button, which you can easily add to your TypePad blog.   This social proof of your credibility serves to encourage more subscribers.
    [Marketing] PERTH: Social Media Training Course April 2012
    In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities. and how does social media marketing compare to traditional marketing? The use of social networking tools has grown over the last 5 or 6 years to the extent that not only will we investigate Return on Investment (ROI) of marketing dollars in online media but also examine the Cost of Inaction (COI) of not being involved. Please let me know if you are coming along! social media training.
    [Marketing] The Call to Action: Still a Key Component of Contemporary Business Ownership
    These can be found across individual disciplines and business sectors, from sales and manufacturing the marketing techniques used to promote brands. The latter market is particularly fascinating, as while it has experienced a greater level of evolution that almost any other aspect of business the basic rules of marketing remain largely unchanged. As a result of this, the ‘call-to-action’ remains a crucial marketing technique that can help to drive traffic and sales conversions over time. Acquisitions Tips
    [Marketing] Royal Sun Alliance and Nasza-Klassa: Social media in Poland
    One such person that I met was Roberto Hortal Munoz , the eBusiness Director for RSA (Royal Sun Alliance) Emerging Markets.  He has a great interest in social media for financial services and over a brief lunchtime chat he told me about Poland’s first financial services social networking game, “National Driving Test&# , that was created by  Link4 – part of the RSA group and the market leader for direct insurance in Poland. RSA’s National Driving Test game was launched in February this year on Poland’s equivalent of Facebook , Nasza-Klasa. Tweet This!
    [Marketing] Reputation Management Seminar to be Held in Dallas Texas May 13
    Well, if you’re going to be in the Dallas, Texas area this month (on May 13, 2009), then you might want to check out the online reputation management seminar being held by the Dallas Search Engine Marketing Association, the local search engine marketing association that I founded a few years ago. On May 13, 2009 at the Renaissance Hotel In Richardson Texas, the Dallas Fort Worth Search Marketing Association will be hosting a panel discussion about “Reputation Management – tools, tips and techniques for monitoring, protecting and defending brand reputations online”.
    [Marketing] Why Social Media is Scary | Social Media Strategery
    link] 5 life lessons I learned from social media this week « Direct Marketing Observations [.] Marketing Conversation™ [.] link] Best Internet Marketing Posts of 2009: Social Media, SEO, PPC, Small Business, Web Design, and More » Techipedia | Tamar Weinberg [.] link] Best Internet Marketing Posts of 2009: Social Media, SEO, PPC, Small Business, Web Design, and More » Techipedia | Tamar Weinberg | Business-Blog-Consultant [.] link] Beste Internet Marketing berichten van 2009 « Narrowcasting & Digital Signage weblog [.] Government 2.0 Really? 
    [Marketing] Facebook Timeline for Pages- WAY more than a pretty cover
    Many marketers have been practically drooling over all that potential ad space too, but Facebook is having none of that. We’ve mostly gotten comfy with the changes to our personal pages when Facebook went to the timeline model, but trust me, that was nothing compared to the changes you’re going to see for business. Let’s face it, the tab system with Pages never really worked, and it was hard to keep those really important posts at the top of your page for long. Here are a few highlights for you to think about. Cover photos. Cover photos may not contain: Calls to action.
    [Marketing] Three New Media Public Relations Writing Tips Journalists Love
    If you’re running a small business and don’t have the budget for big-box public relations and marketing assistance, or are a diehard DIY(er), writing new media news releases that get you free ink in the local paper can be a cinch. Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Johnson Three New Media Public Relations Writing Tips Journalists Love September 7, 2010 Small business owners want their work to count for something. There needs to be a return on their investment, or it just ain’t worth it. White: Vigorous writing is concise. That’s more work for him.
    [Marketing] The ‘Way’ of TheWayoftheWeb
    Or to put in another way, we provide content and content marketing, search engine optimisation, social media marketing, accompanied by the tuition and insight into how this impacts the business as a whole, beyond plans to publish a blog post per day or five tweets a week. It doesn’t mean that we don’t handle ‘straight’ SEO work, content outsourcing or social media marketing, but it means that we work harder to align that as part of the overall business, no matter what level of investment is being made. It is bad when one thing becomes two. Buffer.
  • KIKOLANI  |  FRIDAY, MARCH 8, 2013
    [Marketing] Fetching Friday – Resources Mashup & Kitten Meets Hedgehog
    Why Google+ Is the Best Social Platform for Content Marketers – On Google+, your network impact extends beyond the social media domain. SlideShare Best Practices: Content Marketing Tips from Top SlideShare Marketers – Learn how top marketers from HubSpot, Tourism Australia and Dell use SlideShare for both written and visual content distribution and social promotion. Parts of Your Marketing You Should Always Be Optimizing – What will truly move the needle for your optimization efforts? The Resources Mashup. Blogging / Content. So what does?
    [Marketing] Seeking Guest Authors for Weekly Series
    Do you have a strategy or tip on social media marketing you’d like to share with other readers? Want to be featured with other guest authors ? If the answer is yes, consider writing for me. I’m looking for people to write about best practices in social media and how different tools can be used in new and innovative ways. Maybe you have your own blog and seek a new audience. Maybe you write a paper diary and would like to try your hand at a web blog post. Maybe you are skilled in something and want to share your expertise. Bloggers, writers, scribes, storytellers: I want you! Interested?
    [Marketing] Are you taking care of yourself?
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Are you taking care of yourself? Posted June 9th, 2010 by admin and filed in business Tags: taking care of yourself , work-life balance , workaholicism View Comments Running a business can be hard.
    [Marketing] Information filtering and social behavior
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? It seems to me that information, along with becoming the new currency, via social networks, is also an addiction of sorts. People become addicted to the internet and to the information it can provide to the point that it impacts their lives negatively. Twitter provides an excellent form of social filtering with the Lists feature.
    [Marketing] Why resting on your laurels doesn't work
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? really admire the fact that he doesn’t rest on his laurels. He has every right to, because he’s done a lot with his business, but he’s always trying to innovate and change and offer the same to people he works with. Business doesn’t stay the same and neither can you. Imagine Your Reality.
    [Marketing] Are you advertising too much?
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Are you advertising too much? Additionally, he had a link to his amazon wishlist, if you found his article helpful…the premise being that you would buy something for him. Imagine Your Reality.
    [Marketing] Relationships first, bottom line second
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? It’s quite a compliment to get from a client, but it also illustrates my own philosophy. Relationships first, bottom line second. Many businesses focus on the bottom line first. But I also see questions as an opportunity for building relationships. also think that business is never just business, but also relationships.
    [Marketing] Are you monitoring what people are saying?
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Are you monitoring what people are saying? That point is that people are making it easier and easier to find out what they have to say and what they are doing all the time. Imagine Your Reality.
    [Marketing] Four tips for social media policies
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Businesses need to also consider employee participation on social media when developing policies in order to make sure that employees are on the same page as the business. Businesses will inevitably get a negative comment or complaint from a disgruntled customer. Along with this practice is: 2. Imagine Your Reality.
    [Marketing] My Speaking Plans for 2011
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? For 2011, my goal is to get more speaking opportunities and ideally to expand to an international audience. would like to be doing up to four paid speaking engagements a month. Book Taylor Ellwood to Speak Fill out my contact form. Thank you! I’m grateful for any speaking opportunities I get. Imagine Your Reality.
    [Marketing] Greek Life Goes Social: Fraternity and Sorority Digital Identity
    Travel, Entertainment, And Marketing, (T.E.A.M.) is a GLO-focused event planning company that offers a thoughtful  Social Media Do’s and Don’ts  blog post for leaders of campus GLOs. advises Fraternities and Sororities that “Online and social media is the fastest growing marketing medium in the business world. Fraternities and Sororities are often the hub of campus life and activities at a number of universities.  Many GLOs are strategically increasing digital presence and leveraging social media to increase exposure and build a brand. T.E.A.M. Libel or slander.
  • SOSHABLE  |  MONDAY, JUNE 11, 2012
    [Marketing] 12 Everyday Reasons User Experience is an Expertise
    I’ve heard many marketers name “better user experience” as a 2012 interactive initiative, but I’m not sure that they understand what user experience is – or the fact that their design team (or worse yet, the person saying this herself) may not be qualified to analyze and improve the site’s “user experience.” This proclamation is often accompanied by words such as mobile, dynamic, depth, engaging, and interactive. What these people fail to understand is that user experience is an expertise, and it’s not the same as being a great graphic designer or digital specialist.
    [Marketing] Mind Map: Three Digital Trends for the New Decade
    have been giving a talk recently on the three key trends that marketers will need to adapt to in the new decade: 1) the move from a a web of pages to a web of streams, 2) the challenge in becoming more digitally visible in an age of too much noise and 3) the need to become more data driven in everything we do - and with a do-it-yourself attitude (DIY). Three Digital Trends for the New Decade. Have you tried mind mapping? I am a mind mapping fanatic. find that it really helps me think through challenges and develop innovative solutions. Chris Brogan too is a fan. Permalink.
    [Marketing] The Missing Ingredient To Your Social Content
    And in this social marketing and social selling age it is even more vital because you are the content for your brand. Are you happy in your work? Do you look forward to changing the world when you wake up in the morning? Well, that may be a little far! It is important that you enjoy what you do. Not just for YOU but also for your customers because customers can sense enjoyment. Trust me. Social content is often talked about as something distinct, something that you create; words on a page, a photo that you post or an audio that you produce. Tweet this ). Tweet this ).
    [Marketing] (un)conventional wisdom: Ian Huckabee « Wisdom London
    Time to drop the marketing/communications distinction? Ian is a web marketing strategist and founder of Weejee Media, which specialises in search engine marketing and social media marketing. Thanks to Ian Huckabee Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on March 14, 2010 at 12:24 pm and is filed under social media , wisdom with tags Facebook , google , Ian Huckabee , micro blog , search engine marketing , SEO , social media , social media marketing , twitter , Weejee Media. Content authority is changing.
    [Marketing] Do Companies Have Control Over Their Brands?
    TAGS: brand control , companies controlling brands , do companies have control over their brands , social media control This entry was posted on Sunday, January 3rd, 2010 at 8:10 pm and is filed under Social Media Marketing. recent example of a flawed brand in the US could be the Whole Foods Market saga. But the key to the story is that a few misplaced words by the owner of Whole Foods Market, John Mackey, completely undermined the Whole Foods Market brand, and the customer perception of their brand. Were Whole Foods Market in control of their brand?
    [Marketing] Is Bing The Best Search Engine?
    But if it’s true and Bing’s results are better, does that mean online marketers should change their focus from Google to Bing? Bing keeps trying to convince, by one way or another, that its search results are better than Google’s. They’ve tried just about everything they can think of. But they have one more card to play (or maybe not), and they’re playing it pretty heavy right now. This is probably the best idea that Bing could come up — a blind search engine test. Well, there is. It’s called Bing It On. However, I do expect Google to retaliate.
    [Marketing] 19 Twitter Best Practices That Show the Real You
    You may not know I curate a Twitter list that includes over 300 social media managers and marketing professionals at some of the world’s most well-known organizations. manages digital marketing for Remy Cointreau. frequently peruse the list to get inspiration. Among those represented are Jetblue, Sony, McDonald’s, Lockheed Martin, Keurig, Walmart, MTV, and Coca-Cola. Here are examples of tweets from today that have no links and no mentions of other people. Most of the time their tweets promote their employer, their industry, or social media in general. It felt great!
    [Marketing] Salary Guide for UX Jobs [Infographic]
    To learn more about the UX job market, check out this infographic presented by Onward Search. There are many cities in the US in which UX professionals are in-demand, particularly if they are in development or design. New York is first in both job postings and salary level, followed by San Francisco and Seattle. 2013 Onward Search. Infographics salary salary guide ux
    [Marketing] Why I Killed 61% of My LinkedIn Friends
    AriHerzog is a digital marketing and government professional seeking a position in community affairs. Recognizing I had 2,474 LinkedIn connections three months ago, I posited a question on this blog: Should my network be tight enough that they can recommend me without asking who I am and what I do? If we’re only connected because of a shared interest or geography, is that enough of a reason to sever the weak link? On the nature of LinkedIn invitations , Ed Alexander sums it nicely: Do you want to be seen as trustworthy, honest and accurate in your communications? Why am I there?
  • SOSHABLE  |  TUESDAY, APRIL 23, 2013
    [Marketing] Social Media – The Ultimate Experience in Customer Service
    Whether you have an in-house team or you rely on the services of a capable Internet marketing company to manage your brand’s social media engagement, your company is responsible for guaranteeing some level of personal engagement with consumers that choose to reach out to you. The Role of Social Media in Niche Marketing. What do your “Likes” mean to you? When we “like” our favorite product on Facebook, we’re not simply telling everyone in digital land what our interests include. Liking” a brand on Facebook means a lot more to us when companies are willing to reciprocate.
  • ACIDLABS  |  SUNDAY, JULY 1, 2012
    [Marketing] Why acidlabs embraces the carbon tax
    It’s an initially fixed price system that ultimately transitions to a market mechanism. First, it’s really not a tax. Next, despite the protestations of the rent seekers and the political opponents, it’s far better to do something than nothing in response to anthropogenically-caused climate change. No matter how small that response is on a global basis, it’s something. Waiting on the other major polluters to act is a game not worth playing. Third, in spite of what some would have us believe, Australia is by no means the first country to do this. Really, you’re hurting? No, you’re not.
    [Marketing] Is Your Association’s Website Any Better Than
    Your Rights and Social Media Policies What’s coming down the pike in social marketing? Every day (or at least I strive for every day….) I read the Washington Post. And it seems that every day since October 1, the first page has been dedicated to chronicling the failures of Namely–an organization’s website REALLY MATTERS to people. All because he’s a smart business person and a good project manager. Imagine that–a skilled and savvy project manager leading your web project–what a novelty! It is HUGE. Short answer for both? A lot. Really?
    [Marketing] Three Great Houses of Westeros Show How Social Media Is A Game of Thrones
    So let’s see what three of the great houses of Westeros can teach us about Social Media Marketing and winning the Game of Thrones on Social Media. Marketing campaigns are going viral within hours, negative comments can spiral out of control and social media campaigns can go terribly wrong. Implementing an integrated social media marketing strategy across all platforms. Developing a content marketing calendar for social media with content topics and campaigns, relevant links and trustworthy sources of content, as well as preferred scheduling times.
  • SPIN SUCKS  |  TUESDAY, JUNE 7, 2011
    [Marketing] Make Sharing Easy. Your Happy Customers Will Thank You.
    Could it be: Marketing isn’t in the budget? Samantha Collier is an artist, mother, law firm business development coordinator and social media enthusiast, and a  @developsocially partner. The Experience. recently traveled to San Francisco for a conference. The firm I work for sponsors an upscale annual dinner for approximately 180 guests. I was co-organizing the event so it was critical that everything be perfect; particularly the food, which, we all know, can make or break an event. For those of you who don’t know me,  I love to shout from the rooftops about great customer service.
    [Marketing] The Perfect Brand Example for Your Social Media
    Marketing is about giving examples. Social media marketing is about BEING that example. Business is about being an example; an example of how the world can be. Leadership is about leading by example. Customer service is about serving by example. Sales is about delivering against those examples. Often people say they are confused about how they should be on social media. What if you saw it as an example of who you are? What if you saw it as giving examples of how wonderful your customer’s life could be? What if you saw as it as delivery of those examples? Social Media
    [Marketing] ‘Infographic Advice from the Experts’ Interview
    What advice would you give someone starting out in the world of infographics/content marketing? Being an infographic design company, we consider ourselves experts in the field, and apparently so do others. In the U.S edition of  ’Infographic Advice from the Experts,’ Neo Mammalian Studios asked our very own President, Brian Wallace, some great questions about infographics. Check out Brian’s answers below. 1. There are many amazing infographics out there. Use them as inspiration. 2. What is the best infographic/linkbait you have ever seen? Blog Featured
    [Marketing] The Start-Up Of You
    Secondly, globalization, technology disruption, unemployment, job crisis and this idea that the labor market is changing are making people feel less secure. Famed business and marketing leader, Seth Godin , has a well-worn aphorism: "the safest thing you can do is be risky. labor market. marketing leader. Welcome to Generation Flux. The January 2012 cover story of Fast Company magazine was all about Generation Flux. You've head of Gen X , Gen Y and more, but what is Generation Flux? For every catastrophe and massive shift emerge new breakthroughs and advancements.
    [Marketing] 6 Newfangled Social Media Tools Worth Discovering
    Marketing Sideways to Win at Social Media. Tweet I’m not really sure how all of these guys are going to make a living, but there sure as hell is no shortage of innovation in social media. The torrent of new digital tools and gadgets makes Sharper Image, SkyMall, and Hammacher Schlemmer look like an Amish electronics store. Just in OneForty alone (the unofficial Twitter app store ), there are thousands of add-ons to improve or enhance your tweeting. Not surprisingly, some of those sites and services have changed considerably in the ensuing months. Just install the Arkayne.
    [Marketing] Sales and networking blues
    think with sales, marketing, and really any other aspect of business, the business owner needs to be attending classes and reading books and implementing all of the above on a regular basis. One of the tasks that I have assigned myself is to get more targeted in everything related to sales, including marketing and networking. You want to increase sales and to do that you need focus in everything you do, asking is this activity connecting me to my target market. thought it was an interesting point and one I could agree with. In other news, I did get a new client yesterday.
    [Marketing] RSS or RIP, the Results Always Trump the Methods
    One company's closure when more and more are getting in the game doesn't indicate the closure of the market, but instead, a milestone. Disclosures: I am VP of Marketing at my6sense. The last few days in my RSS readers have had me feeling like we are in the middle of blog post reruns - the best of 2009 edition. Within the bolus of hundreds of new items welcoming my every visit to Google Reader , the debate flared up again this week as to whether the very act of consuming content within an RSS reader was a dying one. The premise of the entire debate is broken. It is evolution.
    [Marketing] Corporate Use of Social Media is Untapped as Most Lurk - Deloitte.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 7 Oct 2009 Corporate Use of Social Media is Untapped as Most Lurk - Deloitte Study Deloitte is out with a new study that finds "continued maturation of the enterprise’s use of communities and social media." However, participation levels remain low as most just lurk. Summary follows or can be found here. Rubel also explores these topics on his site and in monthly columns for and Advertising Age.
    [Marketing] Is 'Like' The New Share?
    Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., d/b/a/ Small Business Mavericks, Minneapolis, Minnesota Website Design, Development & Promotion Services About Us What’s a Maverick? Relevancy: Why Search Is Unreliable » Is ‘Like’ The New Share? Mashable reports that Facebook has updated its Like button to include the features and functions of the old Share button. Does that require a big “so what?&# That could lead to more clicks, but only time will tell.
    [Marketing] BP Destroyed the Gulf, So Forget Your Brand. Huh?
    And no amount of good or bad PR, marketing, advertising, or social media can change the essential nature of a company. That seems to be the basic premise of a recent post by Leroy Stick , the creator of the wildly popular Twitter account @BPGlobalPR , a biting satire of British Petroleum’s feeble PR (and clean-up) efforts in one of the worst toxic incidents in world history. Stick is an awesome writer, and @BPGlobalPR is a superlative bit of parody that is actually doing some good. But I think he doesn’t grasp the modern meaning of “brand” when he writes: “FORGET YOUR BRAND.
    [Marketing] Ever Wondered About….Pummelvision? « Wisdom London
    For marketers and communicators, it could provide a tool with which to create and share a really quick and slicker-than-average asset, for free. Wisdom London Creative Communications is our world… « Ever Wondered About…Quora? Ever wondered about…Usability Testing? » Ever Wondered About… Pummelvision? What is it? Really simple: Pummelvision lets you grab photos from Flickr, Facebook, Dropbox and Tumblr, put them all together and create a slideshow video. Or as Pummelvision puts it, “make your life flash before your eyes”. Why should I care? link] [.]
    [Marketing] Using Vine to Do the Least You Can Do
    Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Using Vine to Do the Least You Can Do is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Project (RED) attempting to set a world record for the most Vine videos created for a cause in a single day. billion. Sheesh! Where’s the respect, people! World Record?
    [Marketing] Building a great brand means going the extra mile
    If I was the Director of Marketing for Briggs & Riley, here’s what I would do different: When someone buys one of our bags and registers it (with the serial # etc) I would send them a hand signed thank you note from the CEO/President, welcoming them into the B&R family and inviting them to join our customer exclusive club. The post Building a great brand means going the extra mile appeared first on Drew's Marketing Minute. My Briggs & Riley bag. Want a great brand? Building a great brand means going the extra mile. Let me give you an example. Lovely.
    [Marketing] Death To The Page View
    Affiliate marketing, leveraging content to build a targeted email database and other forms of marketing seem inherently more strategic and powerful than a simple display ad driving page views as a formal revenue model. affiliate marketing. database marketing. email marketing. marketing agency. Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner ads first came on the Internet (we now call it "display advertising"), I remember thinking to myself, "is this the best we can do?"
    [Marketing] Nintendo’s Mobile Efforts: Salvation or Ignorance?
    With the current generation of gaming platforms on the market, Sony and Microsoft seem to have so much attention on them that it’s easy to forget about Nintendo. With the mobile market in Nintendo’s sights, is the company’s luck about to change? It’s been reported that Nintendo is looking into the smartphone market, though in a way that not everyone would have expected. In one respect, Nintendo getting into the smartphone market, at least to some degree, is a sign that the company wants to keep up. million. Photo Credit.
    [Marketing] Just how do you value a Tweet?
    market trend or new development? Tweet No Commercial Value (Photo credit: Shellys). Twitter is a valuable data source for tapping into the opinions and behaviour of people in real time. As with most high volume unstructured data sources, pulling the signal out of the noise can often represent a significant challenge. Yesterday Twitter introduced new metadata for tweets ; with the objective of helping developers pull out the most “valuable” tweets. The problem is that “value” is highly subjective and will vary on the context within which it is being viewed.
    [Marketing] The Future Of Iconic Brands
    This type of thinking (no matter how salient or foolish) spells a very scary story for the stock market. Not the stock market of today that is littered with high speed algorithms making most of the trades happen in milliseconds, but for the true stock market of tomorrow that is counting on the rise of the iconic brands for the wealth of nations. stock market. In the real-time Web, the value of branding could become a game of diminishing returns. It seems like a ridiculous statement, doesn't it? Then again, one look at your investments and you may think otherwise.
    [Marketing] Are You Getting Your Fair Share of Customer Testimonials?
    Here are some things to consider: Keep the requests to unique applications or markets. Marketing Tips Traditional Marketing how to do a customer case study how to do a cutomer testimonial John Sonnhalter questions to ask when doing a customer testimonial tips on doing a customer testimonial tips on doing a testimonial Viega I have found that there’s no better way to position yourself as a credible source than by having a third party sing your praises. This helps you focus on something that sets you apart. It’s best you control the writing.
    [Marketing] The Best Blogs to Read in 2013
    When he's not blogging, Ari helps brands improve their digital media marketing. During the final days of last year, Danny Brown published his list of 5 bloggers that everyone should follow and read. Three of the five I never heard of before, and therein lies the beauty of Danny’s list. It is his list. Do you have a ‘best of’ list? What are your suggested blogs for me to subscribe to, read, comment on, and share? Please add a comment with their links and a brief description why they’re so damned good. Your own blog does not count. Thanks, and happy new year.
    [Marketing] The Social Media Monitoring Industry Meets Social CRM Head on
    Our Social Times Social Media Consultancy & Events | Inbound Marketing Consultancy Social Media Consultancy & Events | Inbound Marketing Consultancy Search Home About Archives Subscribe Contact // you’re reading. As happens in technology booms – and make no mistake, the social analytics market is booming – there has been a spate of acquisitions. Olivia Landolt Marketing and Community Manager @6Consulting | UK authorised Radian6 partner Posted by Olivia Landolt | September 22, 2010, 7:06 pm [.] Look out. Here comes the early majority.
    [Marketing] Musical serendipity in a digital world….
    Mainly because there’s already an overwhelming amount of tech and marketing stuff to read, plus a huge surplus of books recommended by bloggers and friends. Only recently I discovered a very professional and respectable journalist I’ve known for years happens to have an obsession with Scandinavian Death Metal, whilst one chat with a marketing agency descended into an hour of the merits of hair metal. He’s also a very keen photographer, which itself is an interest rooted in technology and gadgets. So how does musical serendipity work without record shops?
    [Marketing] Why I Dance
    But as I scrolled through a number of posts, I could not find one that made me stop and think about a new way of saying something that everyone else has said before, related to public relations, or marketing, or social media. Yesterday I was scrolling through my Feedly to see if something caught my eye enough to riff off of for today’s post. There’s plenty in there for me to read; I’m woefully behind on my blog reading (and commenting, and sharing… sigh…). So I decided to write about something else entirely. Something I love to do. love to dance.
    [Marketing] 72 Hours Only: How to Become a Podcast Millionaire
    The plugin is called Smart Podcast Player and was created by the most recognisable internet marketing blogger online: Pat Flynn of Smart Passive Income. Abel is clearly someone who follows marketing blogs as well, looking to grow his audience further and convert that into sales more than ever. I see a lot of resemblances to Pat Flynn’s site — especially on his footer opt-in forms which are almost identical. If you follow a number of blogs in the internet marketing space then you’ve very likely heard of John Lee Dumas. Whichever comes first.
    [Marketing] Level 5 Leaders Need Level 5 Employees | Spin Sucks
    challenge each of you to rephrase Collins and ask yourself what it takes to be a level 5 employee. A few answers Gini gave for “What does it take to be a Level 5 CEO?” in her article : Surround myself with super smart people Stop doing things that don’t make the company money Lead and inspire people by leading by example, even when I’m not talking Spend time daily thinking, being creative, and reading Spend more time outside of the office marketing the firm and being our own brand ambassador My thoughts on these? What about Generation Y? Fabulous, but I am not a CEO. Most of us are not.
    [Marketing] New Year's Resolutions for Job Seekers
    Much of the job market is hidden, sometimes even unknown to HR. Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra!
    [Marketing] Rockin' With Social Customer Service
    From Dennis Dunlap, CEO American Marketing Assoc - Done well a social media customer service approach can augment strong phone, email and online support.  Two years ago Becky Carroll, Customers Rock , invited me, along with  Tony Hsien, Frank Eliason and Brian Solis, to participate on a BlogWorld Expo panel about a fairly new, innovative use of social media. Fast forward 24-months and "social service" is on its way to becoming the new darling of social media. As I told the packed room (thanks to everyone who attended!) in 2008 we were so innocent. or perhaps a better word might be naive. 
    [Marketing] How to Use Pinterest to Highlight Your Company
    For example, if you have a marketing company, a fun board may be titled “Marketing Gone Wrong” and could showcase pictures of funny advertisements that didn’t do so well; or check out the Anaheim Ducks’ “ Hockey E-Cards ” board for an example of an organization using humour to engage with their fans by pinning photos such as the one below. Pinterest can effectively be used to showcase your company’s caring, “human” side. Sometimes companies appear to be all about business – an all work, no play scenario. The best part about this is that you can use your imagination!
    [Marketing] Six Figure Writing: My Journey from English Failure to Blogging.
    Bum Marketing Bum Marketing is a phrase coined by Travis Sago for his free course that burst onto the scene a few years ago which taught people how to make money through article marketing. As I said with Bum marketing, I don’t think this is a great long-term strategy if you’re looking to make a serious amount of cash. Home What the F ? Cloud Living Say "Hi!" The one who openly told me in front of 28 other students that “writing is not for you.&# Read, and Then Read Some More Many copywriters say that writing is the best way to improve your writing.
    [Marketing] Why Alps Bethneck is 5 Years Old
    When he's not blogging, Ari helps brands improve their digital media marketing. This is a guest blog post by Stephen Black. This is his story. 2005: Flickr. Do I want to treat Flickr as a serious base for showcasing my photographic works? Or, do I want to use it as a base for experimentation? Ask Chiaki Williams. 2007: Facebook. Do I really want my email addresses and more to be in the hands of some Ivy league whiz kid? scramble my name and Alps Bethneck is born. For my face, I use the skin I made for one my 3D characters. 2010: Twitter. The answer is @BookMerah. It started in 2002.
    [Marketing] Preparing Students and Young Professionals for the Business World.
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 15 2010 Preparing Students and Young Professionals for the Business World By Gini Dietrich | Email | Print | 31 Comments | During the summer I fell off the InsidePR bandwagon. Not in terms of recording, but in terms of talking about it here. But I’m baaack!
  • ENGAGE  |  WEDNESDAY, MARCH 30, 2011
    [Marketing] What Being on the Radio Taught Me About Writing
    The producer at WTOP allowed me to go on the air as a favor to a marketing and PR colleague I worked with. E verything I learned about writing I learned on the radio. All right, that’s not entirely true. But I’ve learned a lot. My first stint on Washington, D.C.’s radio juggernaut WTOP (“traffic and weather on the eights”) was nine years ago. I was asked to speak about upcoming weekend events—at least four or five of them—in Washington. I was supposed to be an authority and offer a breezy, assuring discourse about the city. radio audience. You ever done radio?” he asked.
    [Marketing] You're too fat for this community
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed You’re too fat for this community January 13, 2010 in online communities | Tags: , online community , social media This is exactly what nearly 5,000 members (or should I say “former&# members) of the website were told after packing on the pounds during the holidays, according to a story on This is the same as having them re-apply.&# It’s one that I truly believe in.
  • DIGIGEN  |  SUNDAY, MARCH 7, 2010
    [Marketing] Collaboration: The Fab 40 Online – Wallpaper and Poke
    The Fab40 Online is the online version (its all in the naming!) of the Fab40 which appears in print. The Fab40 is Wallpaper’s guide to the best of the US, UK, Spain etc. The Fab40 is the online version highlighting the really interesting things about the web segmented into hardware, retail, innovations, inspiration, blogs and downloads. Well worth spending some time playing around with it. Link Here Posted in cool stuff | Tagged best of the web , collaboration , fab40 , poke , wallpaper blog comments powered by Disqus « Fashion. Limited. Powered by WordPress and Hybrid
    [Marketing] Who is *really* the uber internet users?
     One of the common sense rules of marketing is that you should know where your prospects or target audience hang out.   More justification to include some digital marketing in your overall plan. Before you scold your college aged son or daughter for how much time they spend online, you'd better look in the mirror.  According to research conducted by MarketingProfs ( buy the full report here ) if you're in the 30-39 age bracket, you're the heaviest users out there! These stats line up with what we know about Facebook as well. Why does this matter?
    [Marketing] Why Your Strength Within Lies Without
    At our marketing agency , I have the immense good fortune to be partnered with Troy Claus , a guy that’s like a beast unleashed at driving business development and leads. “Most people think they know what they are good at. They are usually wrong… And yet, a person can perform only from strength.&# Peter Drucker. None of us like to admit we’re weak. None of us like to present the potential of fear to our opponents, always waiting in the wings for us to slip up. And yet… Our opponents are just as fearful. Just as cautious. But why fear weakness?
  • SOSHABLE  |  MONDAY, MAY 7, 2012
    [Marketing] Masters of The Download – Top Degrees For App Moguls
    To ensure reliable compatibility across the numerous platforms, many app developers are required just to bring one program to market. Since June 2011, there have been at least 12,500 different apps released each month just for the Android software system, according to the Android website AppBrain, which covers developments and maintains statistics for the Android market. In August 2011, nearly 35,000 new applications hit the Android market. For aspiring mobile applications designers, this is a dream come true. Apps Educational Social Media
    [Marketing] Thoughts on Cognitive Surplus : : …words
    The advent of TV, and the marketing that financed its production, pulled people away from social and group activities and into passive consumption of entertainment. …words The personal weblog of Stephen P Smith Home Thoughts on Cognitive Surplus July 19th 2010 Posted at Productivity 0 Comments Cognitive Surplus by Clay Shirky I purchased this book on 12 June, and started reading it shortly thereafter. It is an amazing book, a thorough and well-though-out expansion of the ideas in this presentation by Shirky (Link to Clay Shirky on Cognitive Surplus ). Shouldn’t we?
    [Marketing] Building A Rock-Solid Community Offline
    To me, it’s a great reminder that social technology is not for everyone right now, and that good old-fashioned marketing principles of brand, service, promise and experience count. With people like you.  In a market consumed by standardized brand experiences, this is worth something. 4. Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on September 5, 2010 at 9:50 pm and is filed under brand , marketing strategy with tags loyalty , Flat White , offline engagement , brand experience. Cool people, the best music, palpable energy.
    [Marketing] What Bubba Gump Shrimp Can Teach You About Social Media
    This is Episode 4, I believe. I’m joined by my trusty sidekick and social media marketing impresario, Eric Boggs. Speaking of social media marketing impresarios, Lauren Fernandez , from Landry’s Restaurants is going to join us on the show today. There is a distinct bias amongst social and digital marketers to that effect. Jay : That’s a research project that we should do – the bias of the professional digital marketer around the propensity to click on digital ads. It’s from a 2011 marketing survey by the Corporate Executive Board.
    [Marketing] What Would A Passionate Community Manager Do?
    On a related note, if you are an organization developing a community, don’t select someone in marketing to be in charge out of habit. If there is one single trait between communities that succeed and communities that don’t, it’s the passion of the person in charge. Communities developed by amateurs (unpaid, but passionate, hobbyists) succeed because of the amateur’s passion. The amateur is convincing when reaching out to people. They participate in their spare time. It would be great if you could suggest a few questions for her. We’re currently a few short. Managing Online Communities
    [Marketing] The best iPhone QR Code Reader Application is?
    For more iPhone QR Code reader apps, see my post: 10 iPhone QR Code Reader Applications to get you ready for the QR marketing madness. While looking at my analytics I notice a lot of people searching for the best iPhone QR Code Reader Application or one of the following QR iPhone app related terms: qr code reader iphone. qr code generator app. qr code, iphone. qr code reader for iphone. QR iphone. iphone qr code reader. qr readers. Both apps are great with QuickMark with a slight edge over Optiscan due to additional features and linking to online profiles. The apps: FREE.
    [Marketing] Your Facebook Page Insights are Inaccurate
    This is a minor bug that has caused major headaches to marketers. Company owners and marketers complained. If you run a Facebook page, you may or may not have noticed big changes in the numbers between August and December, 2012. For those who do not run many ads, the numbers were lower than expected. For those who run ads often, the numbers were likely higher than expected. This discrepancy led many to believe that Facebook was going to a “pay to play” model and despite reassurances by Facebook that this wasn’t true, the numbers told a different story.
    [Marketing] Independent Hawaii Musician Kenneth Makuakane Thrives on Social Media
    That was the only marketing we did. Other events include concerts around Oʻahu, and the kick off event, the annual Nā Hōkū Hanohano Music Awards happening tonight. You can watch the ceremony live in HD via local TV station Hawaii News Now. Scroll down and look for the player in the left column if you don’t see it featured.) Really, though, this post is about Kenneth Makuakāne. He is an independent Hawaiian musician, earning a comfortable living for himself, his lovely wife and their small child. Rox: How long have you been using social media? One by one.
    [Marketing] Nine Notable Uses for Social Bookmarking
    Related Articles 10 Easy Steps to Build a Successful Internet Marketing Social Network | Understanding Social Bookmarking Services So You Too Can Build a Successful Internet Marketing Network More Articles by Mark Dykeman Blog It in 140 Characters or Less Latest Articles in Social Bookmarking Bookmarking: To Be or Not to Be? Audio / Blogging / Browsers / E-mail / File Sharing / Hosting / Marketing / Money Making / Search Engines / Security / Services / Social Bookmarking / Social Networks / Video / Web Design / Web Talk. Webupon > Social Bookmarking. out of the boxâ??
    [Marketing] Facebook Video Ads
    While that’s still a far cry from traditional TV ad budgets, marketers and brands continue to move aggressively into the online video space. Facebook is testing a new ad format – video ads that play without sound or prompting. They will play as soon as they appear onscreen, although the sound will be muted (until the viewer chooses to turn it on). The video will also play fullscreen if chosen to to so. The new ads will play in the News Feed, and will continue to play silently as you scroll by them. ad spend increasing 46 percent to $2.9 billion. ” - Bismark Lepe, Ooyala.
    [Marketing] Will the bad economy bring peer-to-peer social commerce a reality?
    Do you think the craptastic economy and social graph growth will lead to a peer-to-peer e-commerce platform similar to flea markets or yard sales? A few weeks back I read a TIME article on how the poor economy has contributed to a boom in reality TV with shows like Pawn Stars, Storage Wars and American Restoration. The premise of folks looking to save or make money on household items that are just collecting dust. didn’t think of it too much until my wife and I were looking for a bouncer for our son, scouring yard sales and the like for one.
    [Marketing] Create and Optimize Visual Content: a new PR skill
    Make sure your Marketing and PR teams are trained and can effectively use the power of visual content in 2013.   And once they know how to create it, they also need to know how to optimize all visual content for both news and web search. Forbes called the rise of visual content the breakout trend of 2012. As early as 2007 Jakob Nielsen’s eye tracking studies showed that images attract attention.  And attracting the attention and interest of a visitor to your newsroom or brand content online is vital in this overcrowded content world. note the word compelling). They climb to 7.4X
  • TWIST IMAGE  |  SUNDAY, JULY 21, 2013
    [Marketing] From Advertising To Youtility
    He is a frequent guest on this podcast and I am honored to have him back to discuss a topic that is both near and dear to my heart as well (a full chapter and more on utility-driven marketing is featured in my latest business book, CTRL ALT Delete ). digital marketing. marketing podcast. Episode #367 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #367 of Six Pixels Of Separation - The Twist Image Podcast. Really thrilled to have my friend, Jay Baer , back on the podcast. " Proof in the pudding?
    [Marketing] Week in Review: Posts and LIFT Shares, Jan 25 – 31, 2014
    Week in Review  January 25 – 31, 2014: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks (Almost) Daily Podcasts , and LIFT resources shared on Twitter ( @smallbiztracks ) This Week on ConverStations Using Twitter for Business – The LIFT Weekly Podcast No. 4 Why Do I Do What I Do? It Depends: More Than a Blanket Statement 4 Ways to Use Technology to your Advantage Muscle Up With Forward Memory (Thoughtography) Looking to Increase Productivity Through Telecommuting? In 2015, we launched a new podcast:  The L.I.F.T. Weekly Podcast  for Small Business Owners. The 
    [Marketing] 3 Metrics More Important Than Keyword Rankings
    Key Performance Indicators (KPIs) - What are your business goals and how are your Internet marketing efforts helping you reach them? Your reach tells you whether you are penetrating the market deep enough. Online marketing is changing. If you are still tracking keyword rankings, you may be in the minority, or at least in a dying majority. Late last year, Dr. Pete posted a blog post highlighting the 25 standalone features of search engine ranking pages. Now, you won’t see all of these features on a single SERP, but you will see them all on some type of SERP.
    [Marketing] Insights on How Manufacturing Can Have a Competitive Edge
    Eric works as a distribution manager at EJOT UK providing high tension custom fasteners to the aerospace and defense market. The volatile and unpredictable economy we live in today has wreaked havoc not only for consumers but also for businesses and offices in all markets and industries. In the fastener manufacturing market, the level of competition is high and continues to escalate in rampant proportions. Making sure your business is always competitively operating in multinational markets is also very difficult with lots of variables outside of your control.
    [Marketing] Picking the Right Measurement Tools: a #measurePR Recap
    Jen Zingsheim  is Vice President of Products and Services for CustomScoop , driving product development plans to better meet the needs of public relations and marketing professionals. Jen Zingsheim guest-moderated last week’s #measurepr chat and provided the following recap. And even though this is posting late (hey, I was out!), I’m going ahead with it since I know the transcript will be useful to you. Also it’s a great recap. On October 11, the #measurePR chat had a terrific guest in  Don Bartholomew of Fleishman-Hillard. tool selection begins. Indeed … very important.
    [Marketing] Don't Forget About the Enterprise
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Don’t Forget About the Enterprise View Comments February 2nd, 2010 Yesterday I had the pleasure of writing another post for Marketing Profs which I hope will get more people to think about social media and collaboration WITHIN the enterprise.  These relationships are external facing; meaning brand to consumer, and are used for functions such as product development, customer service, increasing sales, and marketing.  You can follow any responses to this entry through the RSS 2.0
    [Marketing] 1,440 Minutes
    15 Empty Jar Marketing But To Read Is Devine Social Media Sucks, Especially Twitter How Twitter Reminds Me Of “Vanilla Sky&#. Digg Digg “To understand the value of a minute, ask someone who just missed their bus/train/plane.&#. Lately I’ve read a lot of blog posts, tweets, Facebook status updates and other online communications revolving around time.  It got me thinking about how I use the 1,440 minutes I’ve been given each day. The following is a rough summary of where the minutes I’ve been given go. 540 minutes = Work. 300 minutes = Sleeping.
    [Marketing] The Social Generation and Your Small Business
    Another is being able to observe and learn from the behaviors of the next generation of business men and women - with two unknowing volunteers being my son and daughter, both of whom are studying marketing at top business schools here in the midwest.  . One of the advantages of being older than most social media practitioners is being able to apply my decades of business experience to a new way of doing business - one that includes all of the social and new media technologies. Zak Korhan, Ohio State University President Gee, & friend. That was the extent of our use of technology.
    [Marketing] Big Announcement! @BlueFocus @MNBurgess to Deliver #TEDx #TEDTalks @TEDTalks #socbiz
    Blue Focus Marketing CEO Cheryl Burgess (@ CKBurgess ) and I first began fleshing out the idea of personal branding and celebrating one’s passions during our work on our Amazon best-selling book, The Social Employee. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. May 10, at the Two River Theatre in Red Bank, New Jersey. My thanks again to the organizers of this TEDx event.
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