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  • MINDJUMPERS  |  THURSDAY, OCTOBER 7, 2010
    [Marketing] Facebook Reveals New Changes On Platform | Mindjumpers
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Social Media Marketing Requires Involvement 5 Popular Posts About Social Media » Facebook Reveals New Changes On Platform Posted by Marlene Friis Oct 7th, 2010 Tweet Yesterday, Facebook held a press conference revealing what changes were coming up on the platform. Similar Posts: New Features on Linkedin – Time To Rediscover The Platform How Users Engage With Advertising on Facebook Facebook Changes Their Pages – What Does It Mean For Your Marketing Potentials?
  • KIKOLANI  |  FRIDAY, JULY 30, 2010
    [Marketing] Fetching Friday – Resources, Easy Tweet Sharing Tool & Maru Meows
    Why guest blogging works better than article marketing – the reasons, and how to make your article writing more beneficial. Making Money Online / Online Marketing. Secrets to building online relationships – get this free whitepaper to learn how to build quality, lasting relationships online for online marketing. Black hat SEO – a guide to the dark side of search engine marketing. Discover your email marketing audience on social media – find out where your audience is and get active on their networks. The Resources Mashup. Facebook.
  • PROBLOGGER  |  TUESDAY, MAY 29, 2012
    [Marketing] Conversion Optimization: Our New Series
    Running A/B tests, then tweaking and refining your marketing. Of all the topics that bloggers ask me about, conversion optimization is among those at the top of the list. All of us have conversion goals of some sort. It doesn’t matter whether you’re aiming to make money blogging, or you’re in it purely for pleasure, you’ll probably want to grow a subscriber list at the very least! Some of the blogger’s most common conversion goals include: grow signups to an email subscription list. attract Facebook fans and Twitter followers. Revamping your communications.
  • ARI HERZOG  |  MONDAY, FEBRUARY 21, 2011
    [Marketing] 5 Tips to Boost Email Productivity
    It is common for marketing companies and brands to send you newsletters, coupons, and other forms of both solicited and unsolicited spam because you provided your email address somewhere online. Email can sink your time so it is crucial you are in control. Here are 5 sure-fire ways you can be productive with email. Create folders and filters. Every email program since the dawn of computers has allowed for folders and filters. The purpose of a folder is to store messages. The purpose of a filter is to automatically move incoming messages to a folder. How many of each do you employ today?
  • THE RELATIONSHIP ECONOMY  |  FRIDAY, OCTOBER 1, 2010
    [Marketing] Social Tactics: Manipulation
    You may believe you can manipulate a market and if you think this way you are only fooling yourself. Tags: Advertising Factor Attention Factors Change Factors Disruptive Factors Market Factors Relationship Economy Strategic Factors Systemic Factors business business intent client corporate leadership detractor diplomatic approach evidence exception friendships intelligent inquiry intents manipulator online person personal plot response self social study Tactics time transparency word manipulation Intent means an aim, plan or plot.  Manipulating Engagement. Download article as PDF.
  • PROBLOGGER  |  FRIDAY, SEPTEMBER 7, 2012
    [Marketing] How to Write Your Most Popular Post
    The people who tweeted back blog in a range of markets—from personal blogs and finance blogs, to fashion blogs and craft blogs. So while we can rely on some “formulae” or “secrets”, we have to continually evolve new ones, and test them, and see how they work, so that we’re evolving at the same rate as our market—maybe even a little ahead if we’re lucky. What was your most popular post this week? asked this question on Twitter on Thursday, and got some interesting responses. And their readers are have differing needs. The message here?
  • ARI HERZOG  |  MONDAY, SEPTEMBER 20, 2010
    [Marketing] 12 Social Media Job Titles I Want
    Marketing Manager. Amid a job search for a position leveraging my public administration and new media background, I am quickly realizing that job descriptions are very similar and titles are vastly different. By means of example, here are 12 job titles with a range of similarly-worded responsibilities: New Media Coordinator. Web Communications Coordinator. Website Coordinator. Director of Integrated Media. Social Media Manager. Content Strategist. Social Media Specialist. Digital & Social Media Specialist. Communications Specialist. Communications Associate. Online Associate. Wrong.
  • CHRIS BROGAN  |  WEDNESDAY, AUGUST 21, 2013
    [Marketing] Ideas Require Application
    ” I then say, “if you’re a marketer, how do you apply this to your product or service?” For instance, in thinking through how this concept of referral based marketing could be applied to a lawn care company, I thought about targets. 'I find that people come up with ideas all the time, mint them, and then post them out there for people to consider. Take my idea of the new cities of the web. It’s interesting to consider. For instance, if you’re selling insurance or lawn care products, what will you do with this information? “And Then What?”
  • THE WAY OF THE WEB  |  THURSDAY, SEPTEMBER 15, 2011
    [Marketing] WIWT launches and networks of shared interest
    Personality – Poppy’s blog didn’t particularly follow any SEO rules or marketing plan. So fashion social network WIWT has publicly launched today after a beta period, and I’ve been checking it out after agreeing to upload at least one image of myself. I’ve been following the progress fairly closely because after crossing paths online and at Twestival amongst other places, Poppy had the great idea to put a call out online and spend a week meeting up with all kinds of people working in digital and business in London, and I was able to chat over coffee.
  • THE WAY OF THE WEB  |  MONDAY, SEPTEMBER 27, 2010
    [Marketing] Is the eBook, the end of the library?
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Is Amazon reading this blog? What other ways are there?
  • DANNY BROWN  |  FRIDAY, JUNE 11, 2010
    [Marketing] Fear Is A Stumbling Block - Danny Brown
    Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Fear Is A Stumbling Block June 11, 2010 21 voices share yours! Share Save There’s a lot of fear at the minute. Fear of knowing is joining fear of the unknown as a staple in our lives. Knowing the economy sucks leading to a future unknown. Knowing we can’t stand around but not knowing what first steps to take. Knowing you want to try something new but so many unknown things to learn. But you know, fear is a good thing. Fear is what spurns us to experiment. Use it.
  • TWITIP  |  FRIDAY, FEBRUARY 12, 2010
    [Marketing] Does Google Buzz Plan to Overtake Twitter?
    He specializes in search engine optimization and social media marketing in Utah. Pepsi did not run a Superbowl advert for the first time in 23 years because they chose to invest 20 million marketing dollars in social media. On the other hand, Twitter has become an incredibly integrated part of our overall marketing plan and operation. Especially given it’s investments in the mobile and information pimping markets. Does Google Buzz Plan to Overtake Twitter? 18 For most of us, Twitter has become part of our day to day life. What do you know about Google Buzz?
  • GEOFF LIVINGSTON  |  WEDNESDAY, MARCH 9, 2011
    [Marketing] Going Off the Grid at SxSW
    Getting stalked at an event via geo check-in or status update is surreal at best, and absurd at worst… Especially given that none of us would be recognized in our hometowns at the grocery market. Image by saidemily. Welcome to SxSW, the heart of online nihilism. Whether you are at the event or unfortunate enough to tune in via Facebook, Twitter and other social media, you will witness one of the greatest spectacles of popular pageantry. The art of seeing and being seen is taken to its highest form by the faux famous. Is this anti for the sake of being anti? No, it’s not.
  • SOCIALNOMICS  |  FRIDAY, JANUARY 4, 2013
    [Marketing] Reasons to know “Why Social Media is failing your business”
    Blogging Quantity and Quality: One of the major strategies of social media marketing is to post content on a regular basis. But make sure to start any campaign or marketing way advance before coming to actual event. The most interesting aspect about social media marketing is that it can be managed within a short time and can give huge exposure. Failing at social media is not uncommon for any business. Moreover, the fault might be due to a number of reasons. Here are some of the reasons that it might be failing your business and may need some urgent attention and action.
  • WRITTENT BLOG  |  THURSDAY, NOVEMBER 21, 2013
    [Marketing] 50 Weirdest Websites That Rock the Web
    Created to showcase an online marketing consulting firm, it’s sad and uplifting at the same time. The post 50 Weirdest Websites That Rock the Web appeared first on Writtent.com: Internet Marketing Blog. 'In my eternal quest through the Internet jungle, I always need to be on the lookout. Clicking on search results can sometimes seem like a game of Minesweeper , and a very traumatizing one, at that. find myself stumbling upon websites that seem not to be created by anyone who falls under any reasonable definition of sanity. image credit MensFitness.com. Boohbah.tv. Z0r.de. Enjoy!
  • VIPER CHILL  |  WEDNESDAY, AUGUST 4, 2010
    [Marketing] VIP Access: The VIPerchill Business Plan
    haven’t owned Cloud Living for almost a year now, so it would be nice to have one to my name, but there are just far too many of them on the market for me to take many of them seriously. More specifically, web software for internet marketers. Though I think ranking 4th for ‘Viral marketing’ is quite an achievement, so far). created a few web based products in the past but my error was not doing enough market research. Email Marketing? Jonny Reply Alan says: August 7, 2010 at 8:42 am Another internet marketer moving to Thailand. Cheers!
  • WAXING UNLYRICAL  |  TUESDAY, NOVEMBER 23, 2010
    [Marketing] Is Pay-to-Post Blogging The New Advertorial?
    Get Shareaholic test Filed under Blogging for Grasshoppers , Guest Posts , Marketing , Social Media | Tags: advertorial , best practices , jackson wightman , pay for play | Comments (8) Site settings comment help? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? One my faves is #pr20chat run by Heather Whaling and Justin Goldsborough. Maybe.
  • ACIDLABS  |  TUESDAY, SEPTEMBER 1, 2009
    [Marketing] Corporate reputation and social media… duh
    Even if there’s no communication crisis, the value to marketing and customer care teams is immense. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. So much so, I’m inclined to respond with a resounding (with full playground-obvious intonation) “duh&#. Events like Ross Dawson’s Future of Influence Summit and my friend, Tara Hunt ‘s book, The Whuffie Factor , go a long way to explaining these issues. All the time. 15) Wake up!
  • WEB METRICS GURU  |  MONDAY, AUGUST 8, 2011
    [Marketing] Klout is getting better – Like the new direction – though the analytics are still a work in progress
    Of course, all of that is being generated by the marketing programs Klout is doing – so it’s more than anything else, a reflection on it, I see it more like direct response – you put out energy, and hopefully, get responses – it’s not a measure people like or agree with anything – and it’s not clear what notifications or perks one is actually getting until you go and look. Was meaning to write this post about Klout but didn’t have the time and have been penning it for a few days – and. Influencer Klout
  • TWIST IMAGE  |  SATURDAY, MAY 24, 2014
    [Marketing] Before You Quit For That Next Job.
    The digital marketing space has a terrible turnover rate. " Bob Greenberg is a legend in the digital marketing space. He''s the CEO of R/GA (one of the world''s most awarded and respected digital marketing agencies in the world). digital marketing. digital marketing agency. marketing agency. 'My buddy*, Scott Monty , left his position at Ford. Scott is a well-known entity. He changed the game for big brands and social media. This is a big deal. This is big news. He leaves Ford as being one of the global leads on social media. don''t switch so fast.
  • ENGAGE  |  MONDAY, SEPTEMBER 30, 2013
    [Marketing] Model Behavior: What’s the Best Way to Attribute a Website Conversion?
    'While most marketing programs include digital components — display, retargeting, organic SEO, social campaigns — there’s always a battle over how the budget will be apportioned out. An attribution model helps marketers understand how each piece of a marketing program contributes to the conversion process of a product or service. While most marketing departments know they need to get in front of their audience, many haven''t developed a attribution model plan that showcases how the channel helped — and those that have , have likely done so incorrectly.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, OCTOBER 4, 2010
    [Marketing] Selling Social Media Snake Oil?
    It requires building  trusting relations with your market, internal and external, rather than enforcing top-down out dated policies. You shouldn’t use social media until you know how well and what your people and processes communicate to all markets, internally and externally. Everyone seems to be getting sucked into social media. At the same time a large percentage of companies are using it wrong or using it without defining clear objectives. Stephen Baker writes in Business Week: Beware Social Media Snake Oil. “ “But the same tools carry risks. Splat! Your email?
  • JEFF KORHAN  |  THURSDAY, OCTOBER 7, 2010
    [Marketing] Facebook Applications Dashboard - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « How to Back-Up Your Facebook Information | Main | Facebook Groups Simplified » October 07, 2010 Facebook Applications Dashboard As promised, today I'll explore the Facebook Applications Dashboard - the 2nd of the three new features that Facebook yesterday. Applications and API's You already know that applications are what allow you to customize the functionality of your Facebook profile or page.  Often there are choices.  So, stay tuned!
  • KIKOLANI  |  WEDNESDAY, FEBRUARY 29, 2012
    [Marketing] How to Become Your Own Boss by Creating Your Own Wealth Online
    How do you become your own boss in the world of internet marketing? Requires some level of promotion and marketing. 560 Resources for Blogging, Online Marketing, and Starting a Business. The following is a guest post by Patrick Meninga of Make Money With No Work. The key is that you have to generate consistent monthly income, enough to cover your living expenses. If you can achieve this income consistently then you can walk away from your regular day job and effectively become your own boss. So the question becomes: How do you do that? Online Business Models. And so on.
  • GAURAVONOMICS  |  TUESDAY, DECEMBER 21, 2010
    [Marketing] How To Be Remarkable: Live and Tell Compelling Stories
    As a result of intentionally immersing myself into the community of multi-disciplinary misfits cutting across marketers, entrepreneurs and activists, I have a treasure trove of war stories to tell. In a recent post, I said –  if you want people to talk about you, become remarkable — and mentioned three mantras for being remarkable, for people and for brands: 1. Be intentional in who you are and what you do. Represent the dreams and desires of a community. Live and tell a compelling story. The second mantra for becoming remarkable: live and tell a compelling story. Digg this!
  • PAMORAMA  |  THURSDAY, JANUARY 21, 2010
    [Marketing] How Kodak CMO Jeff Hayzlett Uses Twitter
    pamorama marketing, life, social media Home About Bookshelf Links Contact How Kodak CMO Jeff Hayzlett Uses Twitter by Pam Dyer on January 21, 2010 Share Here’s a great interview with Kodak’s Jeff Hayzlett in which he discusses his approach to his role as CMO. Social media is a key ingredient in Kodak’s marketing strategy, and Hayzlett is an avid Twitter user. Several months ago, Kodak released a primer on how to leverage social media for marketing and engagement. It’s a very worthwhile read — you can download it here. at Creative Disruption [.]
  • SPIN SUCKS  |  TUESDAY, AUGUST 10, 2010
    [Marketing] Is Net Neutrality About to Become a Thing of the Past?
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 10 2010 Is Net Neutrality About to Become a Thing of the Past? think either way, the market in this case might level itself out. My main issue is with my prospects for leveraging my market power to keep things fair. know, I know. Do you like this post?
  • BILL HARTZER  |  FRIDAY, NOVEMBER 15, 2013
    [Marketing] comScore Search Engine Rankings for October 2013
    'Every month at about this time, I try to post the search engine market share, the search engine rankings, for the previous month as reported by comScore. percent market share. Microsoft own sites, including Bing.com, took some more market share from Google, and now has 18.1 Google’s websites and web properties have 66.9 percent of searches. percent of search queries conducted during the month of October 2013 were performed on sites owned by Google. percent of searches were performed on sites owned by Microsoft. Previously, Microsoft had 18.0 with 2.2 Yahoo! 23.7 %.
  • SPIN SUCKS  |  FRIDAY, MARCH 23, 2012
    [Marketing] #FollowFriday: Andrea Hypno
    Today’s #FollowFriday isn’t a PR or marketing professional. He is, however, a very strong voice in the Spin Sucks community. still haven’t figured out why he comes around, other than to debate me (which I love). In fact, you’ll see him in the comments all over the web – at Danny Brown’s place, on For Bloggers, By Bloggers , and at  Unlock the Door. Andrea Hypno , aka Hypnodude, aka your friendly Hynotist is from Italy and his English (at least the written part) is superb. He’s a self-hypnotist which, before now, I didn’t know existed.
  • SPIN SUCKS  |  FRIDAY, JULY 1, 2011
    [Marketing] #FollowFriday: Michael Schechter
    He’s the digital marketing director for his family’s business, Honora Pearls. You might know Michael Schechter as the writer whose blog posts seem in your face, but are so out there they’re funny. Take, for instance, last week. He wrote a guest post for Danny Brown called, “ The Weird Thing I Want You to Do On My Blog ,&# where he talks about the trend of bloggers who monetize their work is equal to when they begin to suck. kind of hope he’s wrong because we’ve been monetizing since last fall, but that’s neither here nor there. mean, a lot.
  • GEOFF LIVINGSTON  |  WEDNESDAY, JUNE 15, 2011
    [Marketing] Books, Brochures and Business Cards
    Unfortunately, these by-products of disseminating (hopefully) noteworthy ideas have become the primary purpose behind many marketing voices’ books. Back before publishers sold their souls to Mephistopheles (and marketers), books used to get published because they were unique, offering completely new views, or different ideas and approaches to older topics. Marketers have awoken to the image value that writing a book brings. And publishers love the fact that marketers pimp their books so well! Will they say that about all marketing authors, too? Rants
  • JACOB MORGAN  |  WEDNESDAY, AUGUST 7, 2013
    [Marketing] Every Employee is Now a Buyer of Collaboration Software
    Instead of focusing the benefit and the value on the organization as a whole (or on a specific buyer), vendors need to adapt their messaging as if they were marketing to individuals instead of to just corporations. In my opinion education is one of the best forms of marketing. 'Remember when the traditional model of selling software to a company meant that you had to go through either IT or a business unit leader? Yep, those days are over. Thanks to cloud based solutions every employee is now a potential buyer of collaboration software. Low barrier to entry. Messaging. Education.
  • THE WAY OF THE WEB  |  WEDNESDAY, JANUARY 20, 2010
    [Marketing] Last night a cloud saved my life…
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Plus Dropbox has a 2GB storage limit for free.
  • CONVINCE & CONVERT  |  TUESDAY, SEPTEMBER 7, 2010
    [Marketing] UNcanny Insights From UnMarketing | Book Reviews | Social Media.
    Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search UNcanny Insights From UnMarketing September 7th, 2010 |Written By: Jay Baer | View Comments Tweet The new book UnMarketing from Canadian viral marketer and Twitter gadfly Scott Stratten takes the rules and purees them, Blendtec style. tags: marketing) [.] UNsettling Stratten has a knack for gaps.
  • DANNY BROWN  |  FRIDAY, AUGUST 27, 2010
    [Marketing] Around the Web
    Each one offers something different, while still within the realms of business, marketing and good old PR (which seems to have also taken a bit of a backseat here). marketer by trade, he’s also one of the kindest folks I know. What I’d Like to See from Geo-Location Marketing. Here, I talk about geo-location services like Foursquare, and why marketers need to up their game when it comes to creativity on offers and promotions. I’ve had brilliant guest authors here , but not really written too many myself. You can find the whole shebang here.
  • ALMOST SAVVY  |  FRIDAY, JANUARY 2, 2009
    [Marketing] LinkedIn Tip - Got Street Cred?
    Following the time when Mom’s praise was enough and prior to today, there was also a time,when customer testimonials printed on marketing brochures were all the evidence we needed to know you were the bee’s knees. Posted by Irene Koehler in Business , Career , LinkedIn , Networking on January 2, 2009 | 7 responses There was a time when a recommendation from your mother that you were a real catch was enough of an objective opinion to satisfy others’ due diligence to determine if you were all you claimed to be. Hey, I’ve seen it – and not just once or twice.)
  • ENGAGING BRAND  |  WEDNESDAY, MARCH 5, 2014
    [Marketing] Do you spend enough time escalating relationships
    So when we look at social marketing, when we look at how to develop relationships, fans, friends or loyal customers.then we need to take the same approach. 'Ever been at a meeting or at a get together and met someone who you just seemed to click with? Those chance meetings and new friendships are wonderful, exciting, insiring.however that is the start of the relationship. You wouldn''t agree to marry them that night, you wouldn''t agree a major multi million pound deal. No what you would say is let''s meet up again, let''s talk.let''s get to know each other better. We need to connect.
  • DANNY BROWN  |  WEDNESDAY, FEBRUARY 9, 2011
    [Marketing] What’s Your Business Playlist?
    PR; Marketing; Creative; Customer Service; Sales; Design – couldn’t they be available from one source (or at least have an option to offer more than one core strength)? I was going through my iPod tunes over the weekend, adding some new ones and building some new playlists. Looking at the tracks, I saw there’s no real genre that stands out as a favourite – there’s everything on there from hard rock to R&B, Motown to 80?s pop, classical arias to hip hop. Quite the mix. It all depends on how the mood takes us at any given time. Different sounds for the need at any given time. Forums.
  • PROBLOGGER  |  TUESDAY, OCTOBER 1, 2013
    [Marketing] 7 Unique Ways to Find Content Ideas for the Most Boring Topics
    'This is a guest contribution from Ellis McGrath, digital marketing strategist at VITEB. Ellis is a digital marketing strategist at VITEB. He is passionate about online marketing & web usability. blank sheet of paper (oops writers don’t use it a lot anymore) well in that case a blank computer screen is the most frightening thing a writer could ever possibly encounter. Sitting in front of a computer screen, rolling up sleeves, and ready to write. But nothing happens other than going in circles. 1 Knock the Door of Social Media. What next? Twitter Search. YouTube.
  • KIKOLANI  |  THURSDAY, MAY 19, 2011
    [Marketing] Fetching Friday – Resources Mashup & Camera Battles
    Making Money Online / Marketing / Online Business. Continuing on the photography trend, this video was brought to my attention by Scott at Scott Wyden Imagery in a post about retail video marketing. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Be sure you’re advertising them! Here’s how!
  • TWIST IMAGE  |  THURSDAY, APRIL 11, 2013
    [Marketing] Pay Attention: The End Is Nigh (For The Personal Computer)
    If you''re running a business in the technology sector, exponential growth is the type of thing that happens when your market hits the tipping point and the growth ratchets up from there in a way that could have never been estimated by the analysts (take, for instance, the growth of tablets ). The personal computing market is imploding at an exponential pace, and it''s something that has taken even the technology analysts by surprise. We attempt to discredit the data by looking at the market of one. market of one. and threats to business today. Surprise. Surprise.
  • ARI HERZOG  |  WEDNESDAY, MAY 7, 2014
    [Marketing] My Story About Living My Life
    later taught digital marketing workshops on those specific topics to individuals and small groups. Over the past 2-3 years, I developed syllabi and curricula and led digital marketing courses to over 100 students aged 18 to 78. really don’t want a full-time job in marketing or communications or media or those other subjects I blogged about in the past. was recently flown to Syracuse University to speak to students about digital marketing best practices. 'A picture by Joshua Becker and a tweet by Kim Garst work together to tell a story. It’s my story.
  • ARI HERZOG  |  TUESDAY, AUGUST 20, 2013
    [Marketing] Meet My New Dumb Smartphone
    AriHerzog is a digital marketing and government professional seeking a position in community affairs. 'I thought I wanted a dumb phone. bought it — and returned it after three days. It was too dumb. It was fine for talking but texting only worked when the messages were strictly text. couldn’t receive pictures. The camera also sucked, comparatively. didn’t care about social networking but I did need my Google calendar with me. exchanged the T-Mobile 768 for the Prism 2. Huawei manufactures it. It’s a barebones Android phone; a dumb smartphone, essentially.
  • SOCIALFISH  |  SUNDAY, MARCH 27, 2011
    [Marketing] Rant alert: get rid of unwanted Bacn
    Note to certain conferences that shall remain nameless (because it’s many of those that I have presented at in the last 3 years) – if I am a speaker at your conference, that does NOT give you permission to add me to all of your spam exhibitor/vendor/promo/marketing lists. Hat Tip to Dave Larson for the fab infographic below. This is a huge pet peeve of mine. I will ruthlessly report all of those emails as spam, even though I know it’s like emptying the ocean with a sieve. And it’s not the first time I’ve heard that! I would pay for this, as a member.
  • DREW'S MARKETING MINUTE  |  SATURDAY, APRIL 16, 2011
    [Marketing] A week of many perspectives
    And I occasionally will share my thoughts on some none marketing/branding related sites as well. invite you to check them out and join in on the conversations… Taglines and Brand Equity : In this post over at Marketing Prof’s Daily Fix, about taglines and brand equity , we’re discussing the National Pork Board’s decision to completely discontinue use of The Other White Meat and change taglines again. The many sides… As you may know, I am a regular guest blogger on a couple sites beyond this one. click here to view post ). click here to view post ).
  • MINDJUMPERS  |  TUESDAY, JUNE 29, 2010
    [Marketing] Improve Organizational Efficiency via Social Media-Part I
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved As mentioned, Hoist is a browser-based working platform build on the idea of social networks. As such, the organization seems more agile and framed.
  • MINDJUMPERS  |  FRIDAY, JULY 16, 2010
    [Marketing] The Story of The World's Most Powerful Social Network – Facebook
    So what can I as a marketer or CEO get from reading the book? Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved So what to expect? Why do they change this and that? Is it reliable?
  • WEB METRICS GURU  |  THURSDAY, MARCH 17, 2011
    [Marketing] New York DataStories meetup next Wednesday @ WCG
    Anyone who shows up next Wenesday will probably be able to get a free signed copy of the book , and this will be a book you'll want to own, especially if your into marketing, sales or public relations.  I know it’s a busy week in New York City with several events and conferences happening all over the city … but  … there is one event, one event you should not miss, and I’ll definately be there as well. because it’s my own meetup group, DataStories. BOOK REVIEW: Pre-Commerce: How Co’s & Customers R Transforming Business Together. Anyway.
  • PROBLOGGER  |  WEDNESDAY, OCTOBER 6, 2010
    [Marketing] 5 Blog Naming Basics
    Pick a niche or market because you care — and not just about the money. want to caution you not to get sucked into certain topics or niche markets just because they’re currently hot. In general I try not to be too influenced by people who aren’t in my target market (and some of my family members are not into raw foods at all!). A guest post by Nathalie Lussier, who blogs as The Raw Foods Witch. Is your blog getting the attention you know it deserves? Maybe you haven’t started your blog yet because you can’t settle on the right name or theme. Share This.
  • SOCIALNOMICS  |  WEDNESDAY, DECEMBER 7, 2011
    [Marketing] Myth: To Be Heard, Talk. Truth: To Be Heard, Listen.
    Social media was created as a refuge from that very method of “interruption marketing.” “Listening is a magnetic and strange thing, a creative force. The friends who listen to us are the ones we move toward. When we are listened to, it creates us, makes us unfold and expand.”. Karl A. Menninger, famed American psychiatrist. There are roughly a billion active users of social media (give or take a few hundred million, depending on who you ask)—and most of those people are busy talking. They have something to say. They had eggs over easy this morning, con sarnit! You can rise above the din.
  • LOUIS GRAY  |  SUNDAY, OCTOBER 31, 2010
    [Marketing] 20 Halloween Scares to Put Fear Into Every Google Fan
    It is revealed that the same 50 people click on 99% of AdSense ads, and most of them are marketers just demoing the product to potential clients. The development teams behind Google Reader and Blogger are unified following a reorg, under a new project called "Google Breeder". The Google New project accidentally gets uploaded to the wrong set of servers and overwrites Google News with internal company project updates. Twitter becomes so successful that long-form writing is considered anything which is between 135 and 140 characters. The new company is called Yahoogle. Yahoo!
  • TWIST IMAGE  |  TUESDAY, JANUARY 17, 2012
    [Marketing] Is Google+ About To Make Facebook Frown?
    Now, we're just left wondering if this means we have to add another online social network to our already confusing and busy Digital Marketing efforts. digital marketing. It's time to pay attention to Google+. Back in July, I Blogged about Google 's foray into online social networking, Google+ (more here: Co-dependency In The Age of Facebook ). At the time, the majority of the discourse surrounding Google+ was about whether or not it would be able to compete in a Facebook world. It's the kind of motion that should make businesses stand up and pay attention (serious attention).
  • BILL HARTZER  |  TUESDAY, SEPTEMBER 29, 2009
    [Marketing] Search Engine Optimization Horror Story Contest Launched
    Two SEMPO Institute courses – Insider’s Guide to Search Marketing and Effective Search Marketing: Social Media (value $700). Aaron Wall is the author of SEO Book, a dynamic website offering marketing tips and coverage of the search space, free SEO videos, and free SEO tools. Andy Beal, Marketing Pilgrim. Andy Beal is an internationally-renowned consultant, author, and speaker specializing in online reputation management and internet marketing. Lee Odden, Top Rank Marketing. Do we really need another Search Engine Optimization (SEO) contest ? Digg this!
  • CONVERSTATIONS  |  THURSDAY, SEPTEMBER 9, 2010
    [Marketing] 0-60 Series: Day Six - Smart Infosumption with Google Reader
    Here are just a few (business-centric) sites I'd suggest: Drew's Marketing Minute. Today, we start subscribing to RSS feeds that are relevant to you and your business. Ideally, you did your homework and opened a Google Account, yes?  And you wrote at least one practice post on both Day 4 and Day 5, right?  Excellent because that's where we start here on Day Six - Smart Infosumption with Google Reader. Objective : To begin receiving a Relevant Signal Stream (RSS) through your RSS feed aggregator. Provide a storage house for the more valuable information. Tools : Google Reader. Subscribe.
  • LAUREL PAPWORTH  |  SUNDAY, AUGUST 5, 2012
    [Marketing] Facebook Intensive Class – Computer Class, 1 Day
    Learn how to add Business Apps, Use marketing Intelligence tools, Advertising, and make sure your Facebook is Optimised (FBO) for your customers newsfeed. Use Facebook to explore  marketing intelligence. Looking for a very indepth Facebook class? Not just building “likes” and “shares” but also competitions, coupons, adding shopping baskets and tickets, analysing FBO (Facebook Optimisation and  so on? Course Agenda. COMPUTER COURSE: Facebook has one billion members – are you ready? This is a very practical workshop.  . Session Details. Please pass on!
  • JEFF ESPOSITO  |  MONDAY, JULY 8, 2013
    [Marketing] Three Reasons Why Executives Should Tweet For Themselves
    Translation: I don’t understand social marketing, and I’d prefer you to tackle that medium. While I successfully built the company’s blog and social media channels from scratch, those marketing channels went mute after I left the company. While I successfully built the company’s blog and social media channels from scratch, those marketing channels went mute after I left the company. She utilizes a variety of marketing strategies and works with start-ups in the food, health, fitness, social media and consumer industries. 'This is a guest post from Megan Jasin. .
  • LOUIS GRAY  |  THURSDAY, JANUARY 27, 2011
    [Marketing] Samsung Launches Developer Portal for Android, Bada Apps
    If you are an app developer looking to break out of the crowded Android market, teaming up with Samsung could be a great way to get visible on some of the best and most popular hardware in the smartphone and tablet market. With the blistering rise in customer and partner interest and development of new applications for the Android operating system, companies like HTC , Motorola and Samsung have emerged as the go-to device manufacturers for a wide array of compatible handsets and tablets. Looking around my home, Samsung is rapidly vying with Apple for top brand representation.
  • TWIST IMAGE  |  MONDAY, MARCH 14, 2011
    [Marketing] How To Be A Social Media Jerk
    " and the response back from the person is, "my name is Local Marketing Guru!" You'll read a whole bunch of different perspectives online about what you should and should not be doing when it comes to Social Media. I'm a big believer in doing what works best for you and ignoring what most of the Digerati think. Seth Godin often says, "your mileage may vary," while Chris Brogan is always smart with his, " you're doing it wrong ," Blog posts. It's a bit of a trick. but it works. Cover your face? How awkward would that be? Show your face. Use a fake name?
  • CONVERSTATIONS  |  WEDNESDAY, JUNE 11, 2014
    [Marketing] A Journey of a Thousand Words Begins with a Single Stroke
    Even if your business doesn’t publish a blog, you probably write emails, status updates, newsletters, presentations, scopes, sales orders, and various other communication or marketing pieces. 'Writing Giving You Fits? Write In Small Bits! Let’s be clear: Every business owner is a writer. So many people believe they aren’t good writers. That may be as much hedging and dodging as it is judging. Truth might simply be that writing gives them fits. If you can talk, you can write. TalkWrite. Then answer it. Do that each day by Listening to Your Day. Blog Coach
  • ENGAGING BRAND  |  MONDAY, NOVEMBER 30, 2009
    [Marketing] 10 Most Listened to Podcasts - The Engaging Brand
    decided to do 2 lists - 1) Most popular shows and 2) Most popular shows produced in 2009 Since the show began Ann Rusnak on Thinking Outside the Clock David Phillips on Social Networking Connie Reece on Conversational Marketing Martin Lindstrom on Sensory Branding Deb Knupp on Developing Relationships In 2009 Susan Gunelius with Tips on Business Writing Sydney Finkelstein on Why Good Leaders Make Bad Decisions Costas Kataras on Are we facing the death of the brand Roz Savage on Facing the Fear Roy Spence on Its not what you sell Wonder what you favourite show is? Would love to know?
  • KIKOLANI  |  MONDAY, AUGUST 30, 2010
    [Marketing] Does Search Engine Optimization Benefit Your Visitors?
    Internet Marketing Services provided by Vertical Measures. Network Marketing Training from Toni J Young. Whitney Segura’s Internet Marketing Blog. Whether you like SEO or not, I hope you will enjoy my latest guest post “ 9 Search Optimization Tips with Benefits for Your Visitors.&#. These 9 tips are geared toward simple ways to optimize your site for your visitors, not just for search engines, although these techniques might help you get better rankings as well. This guest post is also an entry to the Bad Ass SEO Guest Blogging Contest. 200 Prize Sponsors.
  • LOUIS GRAY  |  MONDAY, DECEMBER 12, 2011
    [Marketing] Winning Unconventionally
    While Microsoft was building a dominating market share position for operating systems through licensing its software to OEMs, one of Steve Jobs' first moves upon returning to Apple was to discontinue licensing of the Mac OS to 'clones' including Motorola and Power Computing. The clones were not, in fact, helping the Mac increase market share, but were cannibalizing Apple, and going a different way was needed. No two fingerprints, people, or businesses are exactly alike. Regardless, the team is winning unconventially, changing the rules to match the talent set provided.
  • ENGAGING BRAND  |  SUNDAY, JUNE 26, 2011
    [Marketing] 7 Crowdsourcing Sites for Brands
    This site also offers other services, like market research, knowledge management, creative consulting and so on. Most weekends I publish a guest post from a reader who wants to share their thoughts on branding - if you have one for our community email it to me at anna@theengagingbrand.com.here is this weeks. Branding can be expensive. Branding takes real expertise. Yet even small business owners can now afford quality branding services thanks to the concept of crowdsourcing. PickyDomains.com It all starts with a name and finding great domain name nowadays can be really tough. Sorry ?we
  • LAUREL PAPWORTH  |  TUESDAY, AUGUST 3, 2010
    [Marketing] Election 2010: GetUp Tony Abbott Mashup
    is a bust – Advertising doesn’t work (7) Video 3.0 – Social Video (3) Training: Social Media Marketing Campaign course (15) Social NETWORKS are much more than Social MEDIA (6) Social Media Monetization and Revenue (34) tagged in Australia , election , getup , Politics , social media , social networks , tony abbott , women , youtube 16 Comments → Facebook comments: 19 Tweets 16 Comments Already Post Rss Feed Comments Rss Feeds James I says: August 9, 2010 at 7:30 am Thank you for making this ad with Tony’s comments. That’s how it works. What do you think?
  • GAURAVONOMICS  |  SATURDAY, APRIL 23, 2011
    [Marketing] Mumbai Mirror Story on My Off Consumption Experiment
    He helps brands market themselves better, which seems ironic considering he pimps products while preaching anti-consumerism. For the marketer on the go, his resolution is bolstered by the trend all over the world to focus on experiences instead of ownership. Mumbai Mirror recently did a story on my Off Consumption experiment. The story has its usual share of misquotes and mistakes, including calling me an entrepreneur, but it makes for interesting reading. Here is the full text of the Mumbai Mirror story: Lose dead weight. Namrata Bhawnani. Friday, April 22, 2011. Object-ive.
  • DANNY WHATMOUGH  |  FRIDAY, JUNE 6, 2014
    [Marketing] Facebook responds to the organic reach issue
    'As you will no doubt know already , marketers are up in arms because of reductions in organic reach on Facebook. The social media giant took time out yesterday to respond to marketer concerns in a post published on the Facebook blog. There really isn’t anything particularly surprising in the post. The gist of it runs something like this: Users are our number one focus. There’s too much content and too much competition. Organic reach has declined because we need to improve the user experience. We aren’t just doing this to make money from businesses. social medi
  • SOCIALNOMICS  |  TUESDAY, SEPTEMBER 27, 2011
    [Marketing] Social Media Case Study: Pacifico Beer
    Situation: Crown Imports was looking for a way to introduce Pacifico  on draft to five US markets. Pacifico caters to Journeymen, people who embrace a life of unexpected detours and adventures. It is along these roads less traveled where they collect many of their favorite memories. Action: Pacifico embarked on an Adventures On Tap road trip for three weeks in June and transported five kegs from Mexico to five cities: Phoenix, San Diego, LA, San Francisco, and finally Seattle. resulting video was created to sum up the adventures.  Pacifico: Adventures On Tap on Vimeo.
  • JEFF ESPOSITO  |  SUNDAY, MARCH 4, 2012
    [Marketing] Is your business customer-centered?
    Marketing/PR/Social Media folks who work with customers. This post contains video, click here if you are having trouble viewing. When I first heard of Brian Solis’ End of Business as Usual , I was not all that excited. My whole thought was who needs another social media book with the same catchphrases and rehashed case studies. So when I received a copy of the book in a care package, I debated whether or not to read the piece. need to thank Gini Dietrich for pushing me to give it the ole college try, becuase the book was worth the read. Check out the video above for my full review.
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, FEBRUARY 13, 2011
    [Marketing] Is Your Customer Service Up To Scratch?
    Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? » Is Your Customer Service Up To Scratch? Customer service is one of the most important issues when it comes to reputation management. Handling customers’ queries and problems quickly, quietly, and efficiently is a must in today’s online world. It takes only one disgruntled customer to have their say on a social media site and every other disgruntled customer will join them.
  • SMALL BUSINESS MAVERICKS  |  SATURDAY, FEBRUARY 26, 2011
    [Marketing] Content Farms: Did Google Go Far Enough?
    Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? What’s A QR Code And Is It Contagious? » Content Farms: Did Google Go Far Enough? Thursday, Google introduced a new algorithm to reduce the rankings of content farms in its search results. The interesting thing here is that the algorithm was introduced just days after a Google Chrome extension allowing users to block content farms from their search results. Pardon the digression. The No. You tell me.
  • SOCIALNOMICS  |  MONDAY, DECEMBER 31, 2012
    [Marketing] Three Things Your Brand Needs to Be Successful In Social Media in 2013
    Just look at Amex who isn’t a social media expert per say, but they started rocking it across social media channels, using guest bloggers to bring in expertise, and offering their small businesses the content they need to be successful in their markets. So you’ve read about what your brand resolutions should be, what social media goals you should consider, and what to do and not do over and over again…but do you really know what your brand needs to be successful in social media this upcoming year? 2) Hire Native. By native I mean – digitally native. Enough said.
  • ENGAGE  |  FRIDAY, OCTOBER 21, 2011
    [Marketing] Born to Write: 3 Lessons from Rock Stars to Writers
    Image: wonker ] If you liked this, try: Launch: Rock World Magazine Fighting Words: Marketing Lessons From the UFC Lessons In Social Capitalism. I t’s rare that I’m surprised by music. am a product of my father’s musical tastes, so as a teenager, I was baptized by Neil Young’s “ Everybody Knows This Is Nowhere ”, Jethro Tull’s “ Aqualung ”, and the Moody Blues’ “ Tuesday Afternoon ” , rather than new releases by Foo Fighters or the Red Hot Chilli Peppers. Call it snobby, but I have a pretty high standard when it comes to the music I listen to. Don’t settle for mere words either.
  • SHERRILYNNE STARKIE  |  TUESDAY, JULY 3, 2012
    [Marketing] Social Capital Ottawa
    If last year’s effort is any indication, the 2012 conference is sure to a highlight of the social media and marketing calendar.  Successful social media marketing to Moms. Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here.  It’s a community that continues to grow and learn that’s why it supports the 2nd annual Social  Capita l conference taking place later this month.  With ‘Are you social?’ related posts: Schmoozfest 2011 United Way Ottawa.
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 6, 2010
    [Marketing] Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.
    Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. More from Convince and Convert 7 Critical Elements of Your Social Media Strategy 4 Detective Tricks to Find Your Customers in Social Media A Social Media Scoreboard That Works Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) You don’t need a big editorial staff to produce good content! Here are 5 steps to get there: 1. Not found. From fans? pomys?em.
  • ONLINE COMMUNITY STRATEGIST  |  TUESDAY, NOVEMBER 10, 2009
    [Marketing] Let the community interview you
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Let the community interview you November 10, 2009 in Community management | Tags: online community On several occasions I’ve shared with you one of the most popular franchises I created and continue to produce in my online community. What I do is interview members over the phone and then transcribe the conversation into a blog post. People love it. answered them all and again, the community loved it. Enjoy! Enjoy! Those are easy.
  • JEFF KORHAN  |  FRIDAY, JULY 22, 2011
    [Marketing] Google Sees a Web of People
    As a marketer, you know that when it comes to business today the web is central. Google VP of Social Vic Gundotra admits that a web of pages is nothing without the context of the people associated with them. If you have time to watch the 30 minute video above, you will gain some valuable insights about Google’s future plans for their suite of services. It’s a web where Google controls nearly 65% of all search results. That alone is why they have my attention – and why I am sharing my insights from this video interview. Collaborate with Your Customers and Clients.
  • ENGAGE  |  MONDAY, MARCH 17, 2014
    [Marketing] The Truth and (Unintended) Consequences of Our ‘Likes’
    The giddy optimism of our brave new digital world reigned supreme in previous years, with tech gurus and marketers touting the boundless opportunity offered by new technologies. Takeaway for Content Marketers: Consumers are once again apprehensive about sharing personal information online and having their online behavior tracked. Takeaway for Content Marketers: Is our social media distracting us from what is really effective or guiding us to a better answer? Takeaway for Content Marketers: Don’t just give your consumers what they want. What a difference a year makes.
  • CONVINCE & CONVERT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Marketing] I’ll Never Buy a Smartwatch and Neither Will You
    Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. I’ll Never Buy a Smartwatch and Neither Will You is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'In this edition of The Baer Facts, I talk with  Kyle Lacy  of  ExactTarget  about the new Samsung Galaxy Gear , a smartwatch that hopes to popularize a new consumer device category in the way the iPad did a few years ago. Wrist Factors. Well guess what? What do we have against fingers, anyway?
  • GET SOCIAL PR  |  MONDAY, AUGUST 23, 2010
    [Marketing] Common Words Work Better in New Media Public Relations
    never write policeman because I can get the same money for cop.” – Mark Twain When I directed marketing and communications for a wealth management firm, the CEO I worked for was very good at avoiding jargon when we spoke, and that was a good thing. Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Johnson Common Words Work Better in New Media Public Relations August 23, 2010 New media public relations is more about the message than content. It’s simple, really. Don’t believe me? What if Mark Twain told you the same. Actually he does. found the quote.
  • GET SOCIAL PR  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Marketing] How to End the Recession for Good!
    You have to solve a problem to go to market early and succeed. Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Johnson How to End the Recession for Good! September 22, 2010 We’ve heard the recession is over. But is that hype? While Bernanke and others say it is, the U.S. Department of Labor tells a different story. whopping 9.6% of Americans are out of work. Why is that? Have we lost our American way? Are we lazy? For some of us, that’s true. Many have lost their way. Some are lazy. But not others. Recently I heard Nick Carter of AddressTwo speak.
  • SOCIALNOMICS  |  WEDNESDAY, JUNE 27, 2012
    [Marketing] Oreo Boycotted Over Gay Cookie on Facebook
    If Kraft Foods ever does produce the 6-layer rainbow Oreo, it wouldn’t be the first major brand to market an explicitly pro-gay rights product in recent years. Oreo, the hundred-year-old cookie brand, caused controversy Monday with an image of a rainbow-themed cookie. This Rainbow Oreo image posted to Oreo's Facebook Page on Gay Pride Day sparked a heated controversy. The image, which is being universally interpreted as an endorsement of gay rights, has prompted a firestorm of emotionally charged tweets, blog comments and Facebook posts. So I say bravo Oreo! Farewell, ‘Mr.
  • WISDOM LONDON  |  MONDAY, APRIL 19, 2010
    [Marketing] When #massivefail = opportunity « Wisdom London
    It’s moments like this is when marketers and communicators are really tested – when the unexpected happens, how do we turn failure into opportunity? Kate Spiers is CEO of Wisdom London Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on April 19, 2010 at 1:24 pm and is filed under brand , marketing strategy , social media with tags brand , business , customer intimacy , customer service , eurostar , marketing , service , volcanic disruption. Wisdom London Creative Communications is our world… « Hey! Free SMS?
  • ENGAGE  |  FRIDAY, OCTOBER 25, 2013
    [Marketing] 7 Ways Millennials Could Affect Your Business
    Because as a marketer and manager, I''ve come to realize that it’s critical to understand this increasingly influential generation. As we look for ways to connect with this audience, consider some of their standout qualities, which should influence both the marketing strategies you develop and the ways in which you interact with staff who fall into this category: Millennials grew up with technology. Millennials like a good cause—and cause marketing. 'I took a quiz recently on Pew Research Center’s website that suggests that I have a lot in common with Millennials.
  • SHIFT DIGITAL  |  FRIDAY, AUGUST 31, 2012
    [Marketing] Everything You Need to Know About Mobile Websites
    The most popular mobile marketing tactic in use is creating a mobile friendly website. This is important to know if you are interested in location based marketing. Mobile marketing isn’t a fad or trend to be ignored. Do you know what your mobile website looks like from a smartphone? If not, take a close look right now. A poorly designed mobile website is more detrimental than not having a website at all. Going mobile should be one of your top priorities as there has been a huge surge in web traffic (103% to be exact) to leading ecommerce websites over the past year.
  • SOCIALNOMICS  |  SATURDAY, FEBRUARY 5, 2011
    [Marketing] Super Bowl Ad Sneak Peak – GM Pre-Releases Spots via Facebook
    This is a smart way to use social media to amplify the companies existing marketing efforts. Recommend Book: The New Rules of Marketing and PR. (Video: Watch this video on the post page). As we reported a few weeks back, GM hired Big Fuel out of Detroit to handle their social media activity. GM is stepping up their social media efforts — starting with their flagship brand Chevrolet. GM has pre-released their Super Bowl advertisements via Facebook and YouTube. You can view them here. So, it appears my opinion is a shared one. This may halo their other advertisements. 
  • SOCIALNOMICS  |  SATURDAY, FEBRUARY 5, 2011
    [Marketing] Super Bowl Ad Sneak Peak – GM Pre-Releases Spots via Facebook
    This is a smart way to use social media to amplify the companies existing marketing efforts. Recommend Book: The New Rules of Marketing and PR. (Video: Watch this video on the post page). As we reported a few weeks back, GM hired Big Fuel out of Detroit to handle their social media activity. GM is stepping up their social media efforts — starting with their flagship brand Chevrolet. GM has pre-released their Super Bowl advertisements via Facebook and YouTube. You can view them here. So, it appears my opinion is a shared one. This may halo their other advertisements. 
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, JUNE 20, 2013
    [Marketing] Strategies That Build Intangible Value
    Marketers who used to jealously guard their brands are now aggressively courting outside developers with  Application Programming Interfaces (API’s)  and  Software Development Kits (SDK’s). 'The theories around development and execution of strategic management disciplines have evolved over time. We have shifted from long drawn out planning processes around “hard numbers” to real time simulation based on leveraging intangible assets. Peter Drucker  was a prolific strategy theorist, author of dozens of management books, with a career spanning five decades.
  • LOUIS GRAY  |  SUNDAY, DECEMBER 5, 2010
    [Marketing] Android Handset Dreams: Devour, Defy, Be a Magic Legend
    Great marketers can find a name that works and stick with it through the line of products, whether it's as pedestrian as the Camry or as nondescript as BMW's 3 and 5-series. Even if you subscribe to the theory that Apple's operating system and hardware is more sexy than its competitive counterparts, the names for its products in the last decade have become pedantically pedestrian. For the most part, one simply puts the letter i in front of a device. The series of i-Products, from iMac to iBook, iBooks, iPad, iPhone, iPod and iLife has become something of an ongoing joke. The Dream.
  • CONVINCE & CONVERT  |  THURSDAY, JUNE 16, 2011
    [Marketing] 4 Keys to Turning Negative Commenters Into Brand Advocates
    Going above and beyond for one customer can touch far more potential customers and drastically improve your brand’s perception in ways that no other marketing tactic can. Guest post by Chris Book , CEO and co-founder of Chatterplug , a user review and rewards platform. Nobody likes being told something negative about themselves. It stings, and as a business owner or manager, you immediately start kicking yourself for the missed opportunity. The key to surviving, however, is to embrace these negative comments for what they actually are: golden opportunities. What can you do with that???
  • KIKOLANI  |  TUESDAY, APRIL 13, 2010
    [Marketing] HootSuite for Blogging – Twitter Management for Bloggers
    Get More from Twitter – Twitter Marketing eBook Review. HootSuite offers many great features that can aid bloggers in managing their Twitter accounts for blogging uses including promotion, monitoring, keyword tracking, reputation management and more. The following are reasons I chose to use HootSuite as my primary Twitter management tool, and the ways I use it to help in my blogging. Inside Kikolani’s Twitter Management for Blogging in HootSuite. Accessibility. This is the reason I chose HootSuite in the beginning. you can just login to your account and you are all set.
  • CHRIS BROGAN  |  WEDNESDAY, JUNE 16, 2010
    [Marketing] 50 Power Twitter Tips
    If your only marketing efforts are on Twitter, start building an email marketing list. A while back, I wrote 50 Ideas on Using Twitter for Business. It still gets plenty of attention, as it’s listed as an official resource on the Twitter business resources page (thanks, @ed !). But you know, I can’t leave well enough alone, so here I am with another 50 Power Twitter Tips. Feel free to repost all or any of this, but if you do, please give credit to this link. broke them down into five categories: intent, technical, business, integrated usage, and off-twitter. Technical.
  • SOSHABLE  |  WEDNESDAY, OCTOBER 19, 2011
    [Marketing] Pakistan Emerges as a Social and Mobile Player
    Contrary to the general belief and opinion, Pakistan is one of the fastest growing markets for Digital Media with an approximate 20 million people using internet, 72% of online Pakistanis maintaining profiles on Social Networking sites and spending an average of 2 hours on Facebook every day. The success story of the Page can also be demonstrated through the praises mentioned for Samsung Pakistan in many Marketing and Advertising Magazines including Aurora and Synergyzer in their Annual Issues (2011). Social Freshness pakistan world
  • LOUIS GRAY  |  TUESDAY, SEPTEMBER 6, 2011
    [Marketing] Being Genuine Is the Best Disclosure Of Them All
    It's not my place, as a mere tech blogger and Silicon Valley marketeer, to assess the appropriateness of Mike's new fund. Even with the purest of intentions, people have bias, which can rise from an infinite number of sources, be they financial, personal, emotional, career-oriented, or any other. In 2009, the Federal Trade Commission (FTC) tried to step in and provide guidelines for bloggers with conflicts, asking those who received compensation for their efforts to disclose it. His employees have explained they operate independently of his activities. But this topic isn't a new one.
  • CONVINCE & CONVERT  |  TUESDAY, JULY 12, 2011
    [Marketing] The 3 Building Blocks of Social Business Evolution
    Another example is when marketing departments in other countries want to create a Facebook fan page specifically for their geography. A Or, are they planning to use social CRM and weave it into their sales and marketing initiatives? Whatever Guest post by Michael Brito , Vice President at Edelman Digital. He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26). Building a business is easy. Start with an idea. Spend some time on Sand Hill Road. Hire
  • KIKOLANI  |  MONDAY, JANUARY 7, 2013
    [Marketing] SEO on the Go
    It also offers a complete set of Internet marketing tools lacking in some SEO apps. This is a guest post by Christy Wilson. No longer tied to a desk to create and manage our websites, an explosion of apps enters the scene, freeing us to track SEO strategies almost anywhere. While the well-designed and properly executed apps give us all the information we need quickly and are sized properly for smartphone screens, the poorly designed apps are nothing but a headache. And, there are a couple of surprise SEO apps here you’ve likely never heard of. Get Started Using SEO Quake SEO Extension.
  • PUSHING SOCIAL  |  TUESDAY, FEBRUARY 14, 2012
    [Marketing] How to Use the Power of Frameworks to Write Compelling Blog Posts
    Example: “In the old days of marketing, brands were built on personal reputation and one-to-one customer service.  I believe it was the first “self-help” book I ever read. . The title promised access to hidden knowledge – “ The 7 Habits of Highly Effective People. ”  I wanted to be successful and was thrilled to know that I only had to master 7 habits! remember ripping through the book in one day.  Every few chapters I referenced the chart you see to the right.  It was Steven Covey’s framework for elegantly describing the 7 habits. Think About Your Blog Posts. ” .
  • CONVINCE & CONVERT  |  SATURDAY, JULY 21, 2012
    [Marketing] One Social Thing Wrapup – Week of July 16
    Scroll to see the social media and content marketing articles you need to know. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. She is also founder and principal of Genuine Media , a marketing agency that helps clients build their individual and brand reputation through social media. Here’s what we included in this week’s One Social Thing daily email. To get One Social Thing delivered to your email each day, please subscribe below. Thanks! – Jay. How About You?
  • WISDOM LONDON  |  TUESDAY, JUNE 1, 2010
    [Marketing] Are we now social consumers? And where are the social businesses?
    There is one notable exception though …Starbucks who seemed to have grasped the concept of social media marketing well and of course everyone loves a cuppa. Wisdom London Creative Communications is our world… « Wisdom London’s World Cup Triumph ‘I want doesn’t get’ – or does it? What I want from online retailers » Are we now social consumers? And where are the social businesses? I’ve noticed something about the way I decide what to spend my money on. It’s changing. I think I’ve become a social consumer. Experiences count.
  • KIKOLANI  |  FRIDAY, NOVEMBER 12, 2010
    [Marketing] Fetching Friday – Resources Mashup, November Discounts & Life on Facebook
    Making Money Online / Online Marketing. Affiliate marketing for beginners – an interview with Corbett Barr. How to increase sales with video marketing – interview with James Wedmore on video sales letters and their effectiveness. This post is part of a weekly series, Fetching Friday, featuring the resources mashup, a great discount code for November, and life on Facebook on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Facebook.
  • LOUIS GRAY  |  TUESDAY, APRIL 19, 2011
    [Marketing] Sonos Launches on Android, and Adds AirPlay to iOS
    Android users can now go get, for the first time, the official Sonos build from the Android Market. Sonos , the company behind the futuristic wireless digital audio players throughout my house, announced the introduction of their long-awaited Android application this morning, bringing multi-room music management to the fast-growing mobile platform. In addition, the company also expanded its iOS offerings by adding support for AirPlay to its iTunes equivalent, enabling Apple fans to send audio from any AirPlay enabled app to Sonos speakers, including YouTube. Music Sonos android Spotify
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