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    [Marketing] Stop Following Instructions and Explore
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Facebook Groups Simplified | Main | Blogging Wet » October 11, 2010 Stop Following Instructions and Explore One of the characteristics of the social networks is that you are asked to fill in the blanks when you complete your profile, establish your notification or privacy settings, or connect with other applications.  This is one of the secrets of taking full advantage of the what is possible with your social media marketing.  O.K.,
    [Marketing] Take A Breather
    Now, you might be asking yourself, "when did this marketing blog become a blog about mediation and anxiety?" That being said, I spent a few years volunteering for the non-profit organization called, NABS (National Advertising Benevolent Society) , and I can tell you - first hand - that burnout due to stress is a more-than-common by-product of being a professional marketer. marketing blog. marketing professional. Don't have time to relax? Anxiety, stress, panic. we all have varying degrees of it from life, don't we? have to say, it works amazingly well.
    [Marketing] Physics of Santa Claus
    Christmas Tree Market has put the wonders and science of Santa and his helpers into a visual guide to show you the Physics of Santa Claus. 'How does Santa create and deliver gifts to all the children in the world? There’s a lot of work that goes into the production, storage, and delivery of Christmas gifts – so be sure to show thanks to Santa and his elves by leaving cookies next to your Christmas tree! Portfolio Christmas christmastreemarket Santa Claus
    [Marketing] Customer Driven SEO Leads You to Their Favorites
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « I Agree with Mark Zuckerberg | Main | Productivity Simplified » September 23, 2010 Customer Driven SEO Leads You to Their Favorites It is no coincidence that what is relevant to your customers is also what works to achieve higher search engine rankings with Google. This  These are phrases that can be used not just with your Web marketing, but with other mediums too. Recent news is more relevant than what happened last year. Favorite.
    [Marketing] The Dalai Lama and Business - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Actions that Engage | Main | Training Your Mind » October 21, 2010 The Dalai Lama and Business While in the company of His Holiness The 14th Dalai Lama of Tibet today at Miami University in Oxford, Ohio, I could not help but appreciate how his world view is strikingly congruent with the  business practices that are most effective on the social networks. Business and marketing is now a social experience. I'm going home tomorrow. " Whoa!
    [Marketing] In one week – Monitoring Social Media London #MSM10
    The book will explain what’s needed to set up effective monitoring for different industry segments, including Branding, Marketing, Public Relations , Sales and Advertising. Speaking in London a week from today (actually I’ll be in London from this Saturday till the following Sunday, November 28th, with a short trip to Oslo, Norway and another to Brussels).  As I’m a speaker at this event, anyone who wishes to attend can get a 10% discount by applying the code SPKR10. Meanwhile, I’m busy writing my book which is coming together nicely. 
    [Marketing] 20 Bloggers to Watch in 2012
    Kristi Hines  is a freelance writer, online marketing consultant, and social media enthusiast that blogs at  Kikolani. Thanks to his blog, and  inbound marketing , it grew to be one of the biggest companies of its kind in the world. Marcus had amassed a large amount of knowledge about content marketing and created  The Sales Lion  to teach others about the power of community. They came up with the idea for their fashion line but knew they had a lot of work before it could reach the market, so they decided  to blog  about their journey. Enjoy! Maria Popova. Deb Ng.
    [Marketing] Is The iPad The New TV?
    " Then, Marketing Charts published a news item today titled, Smartphones Work Round The Clock, Tablets Come Out At Night. The bigger question (and one that isn't answered in the two research reports that the Marketing Charts news items sites) is this: how is increased tablet use at night either interacting with TV or replacing it? marketing charts. I've been noticing a new media habit emerge. It could be an episode of Charlie Rose , but it could also be something a little more mindless like American Pickers. Just sit back and let some content wash over me. iphone.
    [Marketing] YouTube Tuesday: Checking In With Facebook Places
    Digitalia | Indianapolis Social Media Marketing « Firebelly at Blog Indiana | Main | 5 Helpful Facebook Places for Business Articles » August 24, 2010 YouTube Tuesday: Checking In With Facebook Places People are calling it a FourSquare killer. Chad Richards is Social Marketing Manger at Firebelly Marketing, a social media marketing agency. People are calling it a Facebook killer (due to privacy concerns). Im not calling it anything until Ive spent more time with it. In the meantime, here is Facebooks official video about the new Facebook Places.
    [Marketing] Twitter announces #NewTwitter
    Digitalia | Indianapolis Social Media Marketing « Flickr Friday: The Content Grid | Main | Branding Outside The Box » September 15, 2010 Twitter announces #NewTwitter Last night Twitter announced that it was rolling out several new changes to its web interface - incorporating many aspects of existing 3rd party applications such as Seesmic and Tweetdeck. Twitter also released this great little video about the upcoming changes: Chad Richards is Social Marketing Manager at Firebelly Marketing, a  social media marketing agency. Please try again.
    [Marketing] Offer or Sell?
    Just stopped the presses on our weekly wrap-up at Savvy B2B Marketing to make sure this made the list of our top picks of the week. Thanks for commenting, and for including us at Savvy B2B Marketing! link] Mission-Driven Admissions « Building Marketing Strategies [.] There have been many really good posts and articles written to describe how the market is [.] Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Offer or Sell? One is about pull, the other push.
    [Marketing] Changes in News Delivery Give New Power to Press Releases
    The European Digital Journalism Survey 2009 polled over 350 journalists across Europe and discovered that one in three thinks that their traditional channel may well be taken off the market. Ten years ago the Internet was in its infancy and most people got their news from newspapers and TV and the public, journalists and PR people alike were all accustomed to a 24-hour news cycle. That has changed dramatically in the last five years and we now live in a 24/7 news cycle where people expect to see eye-witness accounts of events as they are occurring. Just 5% had broadband at home.
  • JACOB MORGAN  |  MONDAY, JULY 12, 2010
    [Marketing] Implementing Enterprise 2.0 at Intuit, Part Two: Change Management
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Implementing Enterprise 2.0 at Intuit, Part Two: Change Management View Comments July 12th, 2010 This is part two in a multi-part series on how Intuit is implementing Enterprise 2.0 within their organization. Part one covered the business drivers of Enterprise 2.0 and today we’re going to look at where the push for E2.0 came from as well as obstacles that had to be overcome via change management. The push for Enterprise 2.0 When little E2.0 As with every other company that is implementing E2.0,
    [Marketing] My one prediction for 2010: Access denied « Online Community.
    They’ve learned that it is an important strategy and that social media must become a huge part of their overall marketing and PR efforts. People in Sales and Marketing should be allowed access as social media marketing and outreach provides tremendous increased revenue potential with literally zero cost to the company. shared my thoughts on this over on SiliconAngle, where I am a contributing writer and decided to cross-post for you. So, have a read and tell me what you think. don’t have a list of ten predictions. don’t even have five. Great.
    [Marketing] Good Old Fashioned Values
    marketing agency. marketing strategy. If we use our traditional values in this now-digital world, we're going to fall behind. faster. have the pleasure of speaking in front of audiences that are both large and small all over the world. This gives me a very unique perspective. In your day to day work, if your client does not agree with your strategy and direction (or/and if they think you're simply crazy for suggesting it), more often than not their shaking of their heads is going to send you back to the drawing board. " and/or "why would anyone do this?" rapidly.
  • STAY N' ALIVE  |  THURSDAY, JUNE 13, 2013
    [Marketing] The Fight for #Conversation - Will There be a Migration From Twitter?
    'There''s no doubt that Facebook launching hashtags is a big thing, especially for marketers, but I think for users too. Now you can add a simple keyword prefaced by a pound sign (#) to any post or comment and immediately let others click and see the entire conversation around that particular keyword. This is really what defined Twitter - it was the ability to have organized conversations through hashtags that made Twitter a breeding ground for conversation. On Twitter I know of many that use hashtags to start large conversations and bring attention to a particular topic. Events.
  • DIGIGEN  |  SUNDAY, JULY 18, 2010
    [Marketing] Pixel Bender Displacement Map
    wouldn’t like to comment. However, this app/map is pretty damn cool so I am going to just drop it in here with the embed code and let it do the talking. Pixel Bender Displacement Map Fakes 3D Effect – wonderfl build flash online Posted in cool stuff blog comments powered by Disqus « Business Card Throwing: How To Kill Those Social Media Gurus A New Focus on Social Business Strategy. Dan on A New Focus on Social Business Strategy. Powered by WordPress and Hybrid
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    That’s what attracted me to online marketing initially, and why I made the jump to that career in the mid-90s. The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. Your faith creates for me an opportunity to educate more and more marketers and the companies for which they work. The promise was that digital marketing would democratize, but ultimately it didn’t. Social media has definitely changed the way marketers and entrepreneurs do business. Family, friends, colleagues. Ditto.
    [Marketing] What about Company and Branded Facebook Pages? Back to the drawing board!
    Having said that, it’s clear that all Social Media Marketers need to go back to the drawing board, it’s important to find out what we need to adjust, change or add to our Social Media strategies. There’s quite a few articles out there about how all of these changes go down but it’s hard to understand how they will affect marketers and Social Media managers… so here’s my thoughts: a) “Top Stories” vs. recent stories: Just before the announcement of the upcoming changes for Facebook we saw changes on our main feed.
    [Marketing] True Expertise Breaks Through to The Audience - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « What Does Your Blog Writing Style Say About You? Main | Why Mobile Marketing is Essential for Your Small Business » September 19, 2010 True Expertise Breaks Through to The Audience When expertise is capably delivered to your audience, customers, or clients, it will be readily received, enthusiastically consumed, and more likely to be acted upon. Seth Godin recently posted some brilliant advice that he adapted from Jackson Browne.   2.
    [Marketing] How Flickr and Google Help Us Remember
    When he's not blogging, Ari helps brands improve their digital media marketing. The Library of Congress did not know the names of French brothers Michel, age 4, and Edmond, age 2, when the institution uploaded this photograph to Flickr in the summer of 2008. They knew the duo were Titanic orphans. They didn’t know anything else. The LOC now has that data. They know the kids’ father and why he changed his name when boarding Titanic. They know the name of the woman who took in the kids and raised them. The past is a click away. Got a question? Need help? Contact Ari today!
    [Marketing] Help Me Find Meaning on My Birthday
    Ari Herzog provides social media marketing and editorial services. Today is my birthday. If you can’t view my video thoughts above, the link is here. As one year ends and another begins, I encourage you to think about what we’re doing in this place called the world wide web. Help me understand why we are here. Help me understand why you are here. How can we make magic together? Barry Judge : “Technology, in and of itself, isn’t that interesting. What’s interesting is how it all comes to life.&#. It happens when society adopts new behaviors.&#. Musings
    [Marketing] Win More Pitches
    As we all know, pitching for new business is the lifeblood of any marketing agency. digital marketing. marketing blog. marketing podcast. 'Episode #440 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. If you''re in the agency business, you know the new business development and pitching grind like no other. Winning the pitches. no matter how great of a closing record you may have, is such a strange thing. and can be. Still, the process must be understood, executed upon and mastered. Win More Pitches , I believe him.
  • TWIST IMAGE  |  SUNDAY, MARCH 16, 2014
    [Marketing] The Culture Of Fear At Work
    content marketing. digital marketing. marketing blogger. marketing podcast. 'Episode #401 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. What is your work environment really like? Are you a leader who must inspire your team? Are you on a team with a leader who is inspiring. or a leader who needs be a lot better at it? Does your team really work well together or is it more like a Dilbert cartoon? Dr. Nick Morgan introduced me to Liane Davey. She is the Vice President of Knightsbridge Leadership Solutions. blogging.
    [Marketing] For The Links You Might Have Missed
    Disclosure: I am VP of Marketing at my6sense , a service focused on providing personally relevant items from your social and news streams. Solving the information overload problem in the fast-moving world of social media is an incredible task - one that seems to be increasing as we take on more networks, more followers and more places to get impacted, from our PCs to tablets and mobile phones. Even the most focused among us can't get to every great link that gets passed to us from friends, which is why the "news will find me" strategy of years past simply doesn't pass muster any more.
    [Marketing] What the #measurePR Community Thinks of 2012
    Jen Zingsheim  is Vice President of Products and Services for CustomScoop , driving product development plans to better meet the needs of public relations and marketing professionals. Jen Zingsheim guest-moderated last week’s #measurepr chat and provided the following recap and transcript. The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. New trends? Saying goodbye to bad habits? Any goals?”. Alexa and SeoMoz also were mentioned.
    [Marketing] Costa Coffee: Why Isn’t Twitter Brewing?
    Sanjiva Persad is a London-based social media marketer and copywriter who specialises in helping small businesses build their brand online. What, no Twitter? few months ago, I read a great blog post by Ray Grieselhuber on the Ginzametrics blog about Trader Joe’s, and the fact that they, a major grocery chain, didn’t have an official presence on Twitter. It seemed baffling, and Ray did an excellent job of identifying the benefits of having an official Twitter presence. It made me think about the largest company in the UK without a Twitter account. And that’s it.
    [Marketing] 9 Social Media Tools Every Blogger Needs To Know About
    Social Media Marketing Best Practice. This is a guest post by Siv Rauv. Are you feeling overwhelmed by social media? As a blogger, you have to wear several different hats, from creating good quality blog post to trying to spread the word for your blog and connecting with others. This is where social media tools can help. Not only do these increase the efficiency of your social media efforts, using a combination of the best tools often results in higher returns from social media. From my own personal experience, here are the top 9 social media tools every blogger needs to know about.
    [Marketing] Interview with ASAE’s Community Manager, Mandy Stahl
    am located in the web strategies department, which is under the broader communications department under Robb Lee, Chief Marketing and Communications Officer.  Community management is a new role at many associations, and it’s further complicated by being both a very public-facing job as well as one managing internal processes that often cut across more than one department inside an organization. We thought it would be interesting to talk to Mandy Stahl, Community Manager for ASAE , about her first few months in this high profile job. Any questions for Mandy? Any surprises?
    [Marketing] Social Media Observations
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Collaborative Communities Work | Main | Why Flickr Will Not Flameout for Small Business Marketers » June 23, 2010 Social Media Observations One of the challenges for those of us that help others with their social media work is meeting them where they are.    These personal observations are as relevant for beginners as they are for the rest of us.   You lose that freshness that is especially necessary to stay on top of your game.
    [Marketing] When Entrepreneurship Isn’t The Right Fit
    There’s no question that entrepreneurship contributes a great deal to the US (and arguably global) economy, and although numbers have dipped slightly as the job market recovers, entrepreneurship is still a strong trend that I don’t see dying off anytime soon. We were devoted to building a firm and a practice around social business consulting, and did so successfully for the most part, even with challenges and rapidly-shifting markets that led to a pivot or two. 'Entrepreneurship these days is all the rage. But what about when it’s not? The short answer is: no.
    [Marketing] SIGMA’s Fifth Gear Analytics Blog Joins Social Media Informer.
    Earlier this week, we announced that Fifth Gear Analytics Blog is newly featured at the B2B Marketing Zone, a content repository for blogs and articles surrounding the B2B marketplace. We are also please to announce we have been invited to participate with the Social Media Informer as well. Social Media Informer strives to deliver high quality content related to social media for business and delivers it through this Topic Hub in a way that is organized and easy to navigate
    [Marketing] Improve Organizational Efficiency via Social Media-Part II
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved Since being a social media agency it makes good sense that we work socially, also with our clients. Leave a Reply Click here to cancel reply.
    [Marketing] Social Media ROI
    Social Marketing ROI – Yes, You Can! I saw this presentation the other day and it is really useful for folks trying to determine the ROI of social media. View more presentations from Paul Gillin.
    [Marketing] How to Grow Your Mailing List With Cash & Other Incentives
    'After attending an awesome conference on email marketing strategies, it seemed timely to publish a sponsored review for a company that helps you grow your mailing list. For example, if you sell three products: one on content marketing, one on SEO, and one on social media, you can ask the following. Incentivibe helps bloggers and businesses run contests in order to build their mailing list. The best part? You get to give away a $500 cash prize or item – and all it will cost you is $25. How It Works in a Nutshell. Then Incentivibe chooses the winner from those nominees.
    [Marketing] HDS Acquires Network Storage Player BlueArc
    The deal, an all cash transaction, closes a chapter in my own work history, for as many of you know, I spent 8 1/2 years at the startup on the marketing side, from our initial first customer shipments back in early 2001, through being a key part of the team that readied the company for its first attempt to enter the public markets, back in 2007. For those who watch the storage networking market closely, with the most popular term being "Big Data" these days, BlueArc's relationship with HDS seemed like it had a high chance to become a marriage for a number of years. billion.
    [Marketing] Teaching and Learning #AutoMarketing this Week at #DMSC and #NADA2013
    Sure, there’s fun that is to be had at these events, but the real goal is to learn the latest and greatest offerings in the industry, the state of how the manufacturers are positioned for the year, and the best practices in the ever changing world of this robust industry, particularly when it comes to marketing. It starts off with the Digital Marketing Strategies Conference by First Class Educators and PCG. It’s that time of year again. The annual meeting of the minds in the automotive industry descend on Orlando for a week of fun and frolic. Not really.
    [Marketing] Is Unstructured Collaboration the Key to Business Agility?
    Social media has found a home in the consumer products market where immediacy is a clear benefit. Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Is Unstructured Collaboration the Key to Business Agility? View Comments March 22nd, 2010 According to a report by Microsoft, it is (geared towards the manufacturing industry).  Towards the end of last year Drew Gude, Director, U.S. While I’m a bit skeptical on the time frame, I definitely think this is the direction we are moving in and not just within the manufacturing industry.  No way.
    [Marketing] 5 essential books for geeks…
    It’s not a definitive list, as I’m sure there are some great books I’ve yet to read, and it’s not focused on marketing, because that requires it’s own list. Having seen some recommendations for what Wired considered the essential books for any geek, and found it a bit esoteric in recommending the original Dungeons & Dragons manual, for example, I thought I’d recommend the five books I have read, owned, re-read and recommended on numerous occasions as the core of my own geek libary. The Hacker Crackdown on Amazon. Code 2.0 Code 2.0 on Amazon. above.
  • KIKOLANI  |  FRIDAY, JULY 6, 2012
    [Marketing] Fetching Friday – Resources Mashup & Midnight Sun Iceland
    Define and Align: A Manageable Content and Social Media Marketing Process – An 8 step content marketing process from analyzing the social climate to measuring results. Top-Notch Industry Conferences No Marketer Should Miss – Find the best marketing conferences and events to attend, and learn what makes them so great! 21 Internet Marketing Stats That Will Blow Your Mind – Peruse through some seriously shocking marketing data and statistics. The Resources Mashup. Blogging / Content. Business / Career. Freelancing. Here’s how.
  • SPIN SUCKS  |  FRIDAY, MARCH 2, 2012
    [Marketing] #FollowFriday: Adam Justice
    We understand privacy settings, marketing practices, stats and analytics, hash tags, meta tags and net lag. I realized last night that today is the first Friday of the month, which typically means it’s book review time. But, um, well…I forgot. And I promised Erika Napoletano I would do a review of “ The Power of Unpopular ” the week it comes out (March 20) so we’ll substitute the March review then. Sound good? Great! In that case, I’d like to introduce you to Adam Justice , otherwise known as etelligence. So smart!” ” He writes for Yahoo!
    [Marketing] Who’s the Real Loser In Social Search?
    He also is a Chicagoan (sort of – if you count Rockford as part of greater Chicagoland) and he blogs at A Life Well Lived Concludes with a Smile , where he discusses social media, happiness, life-affirmation, marketing, and some search. Today’s guest post (and video) is by Lisa Gerber. It’s  Facebook question of the week  time (clap, clap, clap)! m coming to you from my deck at Schweitzer Mountain outside of Sandpoint, Idaho…and I have a guest appearance I think you’ll enjoy seeing! Today’s question comes from Barry Silver. What’s a Bing?
    [Marketing] The American Dream: Growing a Business | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 20 2010 The American Dream: Growing a Business By Gini Dietrich | Email | Print | 5 Comments | This was first published on Mark Schaefer’s blog, Businesses Grow. So if you’ve already read it there, it won’t hurt my feelings if you ignore me today.
    [Marketing] Ten Plus Insightful Reports and Slide Decks on Asia Consumer, Youth and Digital Trends
    If you liked this post, you might also like: Five Remarkable Trend Prediction Reports to Prepare You for 2011 Tracking Broad Social Trends Beyond Web and Mobile Across Asia Twenty Plus Insightful Slide Decks and Reports on Consumer Behavior in China Social Media Marketing Hall of Fame: 50 Global Case Studies Social Media Marketing Hall of Fame: The 50 Most Remarkable Platforms and Programs From 2006-2010 Times of India Story on Social Media Careers in India. I have been tracking broad consumer trends in Asia , beyond web, mobile and social. MTV/ Ian Stewart: Social Media in Asia.
    [Marketing] YouTube Launches Charts of Top Videos
    Furthermore, the most popular videos can function as an inspiration for marketers, among others, to think in new ways and create new ideas. Youtube Makes Interactive Gallery Tags: Social Media , Viral video , Youtube , YouTube blog , YouTube Charts , youtube video Posted in Marketing & Communication , Social Network Leave a Reply Click here to cancel reply. The purpose by making this new feature is to keep the users updated on which videos that are trending at the moment, which videos are all-time classics, how videos stack up against one another etc. Where do I go?
    [Marketing] Fetching Friday – Resources Mashup & Chicago Lightning
    Making Money Online / Marketing / Online Business. 2011 social media marketing industry report – the third annual report on everything you need to understand about using social media for marketing. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Personal Development / Productivity.
  • DIGIGEN  |  MONDAY, AUGUST 16, 2010
    [Marketing] Why “Cultivating Linchpins” is a Key Social Business Strategy
    Not only has he been at the forefront of ideas such as The Purple Cow and my Dad’s favourite, Tribes, he has also recently pushed forward the idea of the Linchpin. Link Here ) The Linchpin is an essential person to be, but also an essential person to have around you in your organisation. believe this is even more apparent when companies want to become more social. The rise of social media and the clamour to talk about its size always ignores the fact that numbers are irrelevant if what is being said isn’t powerful. Socially, businesses need these people that want to go the distance.
    [Marketing] Jean Nidetch, F.F.H. (Formerly Fat Housewife), Customer-Centric Crusader
    He worked a market in Williamsburg, Brooklyn selling pickles, herring, and sauerkraut out of a pushcart. On October 12, 1492, a man discovered America. On October 12, 1923, America discovered a lady who was born to discover Weight Watchers. He was Christopher Columbus. She was Jean Nidetch. He took the mystery out of the world. She took the L out of ‘Flab.’ We all know his story. Here is hers.*. Photo source. Taking the L out of Flab. For such a little lady Nidetch has a big personality—but she wasn’t always little. for a better life. Nidetch was a fat kid and even fatter adult. F.F.H.
    [Marketing] How EzineArticles Asked Me to Follow
    I am accustomed to receiving cut-and-paste email marketing pitches, and I frequently see email messages with postscripts about asking me to follow so and so on Twitter — but reading an email message devoted to following a Twitter user is a first… Hi Ari, As an EzineArticles Expert Author and Twitter user, you’re in a great position to combine article writing and social networking to expand your readership. Beyond that, you have 100 useful tidbits of article writing and marketing knowledge waiting for you every month through the EzineArticles Twitter account.
    [Marketing] Why I Changed My LinkedIn Summary
    Here is the old: Public policy and communications professional with experience in public administration, constituent relations, writing, speaking presentations, policy analysis, and social media marketing. In the years since, I’ve gained experience in external/internal communications, public administration and policy development, and web content creation, with strengths in facilitating marketing, communications, and relationship building. It’s smart to rewrite your summary once in a while to ensure it accurately reflects you. Mine wasn’t up to par.
    [Marketing] Take a Break From Blogging
    Related posts: Strategies and Tips on Social Media and Online Marketing — To What End Should This Blogging Trend Continue? If you are writing a new blog post, stop it. Take a break. Your unfinished post will be there when you return. Your fans will be there, too. Breathe. Remind yourself why you created the blog. Ensure the blog is tied to your mission. Remember why people read what you write. Remember what they write when they add comments. Read the unfinished post again. Don’t publish it yet. Breathe again. Then… when you’re ready, escape. Everyone escapes.
    [Marketing] Top 10 Things I Love about Flying
    Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ Top 10 Things I Love about Flying by trey on June 26, 2010 Flying is fun. Right now I’m sitting in The Village Inn after checking in at London’s Gatwick Airport. In a couple hours I’ll board a US Airways plane for flight number 32 of the year and number 8 across the Atlantic. Even though US Airways seriously dropped the ball (several times) on that infamous number 30 flight, flying is still a kick. What an opportunity it is to be able to move about.
    [Marketing] Social Media Events: New School or Old School?
    Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Activism , Aloha , Gossip 2.0 > Social Media Events: New School or Old School? Social Media Events: New School or Old School? by Roxanne Darling on October 28, 2009 Even though we have these amazing, 24/7 ubiquitous connections taking place on the social web, IRL (in real life) conferences are still booming. He he. My preference) Attendance is great. Not so cool. Hawai?i
    [Marketing] Report: Google to Fund, Develop Wireless Networks in Africa
    'In an article from the Wall Street Journal it reports that Google is planning to fund,and develop wireless networks in emerging markets such as Africa. We’ll see a new wave of innovation from those emerging markets as more people will have access. GOOG -1.07% is deep into a multipronged effort to build and help run wireless networks in emerging markets as part of a plan to connect a billion or more new people to the Internet. think this a great move for Google and also will be very beneficial for the communities in Africa to grow and connect. Google Inc.
  • ENGAGE  |  FRIDAY, JUNE 13, 2014
    [Marketing] Step into the Light: Why You Must Be Measuring Your Content’s Performance
    If you are a marketer who is responsible for delivering on business objectives (yes, I’m talking to you) the game has changed. Gone are the days of “we don’t know which half of our marketing/advertising is working.” Measure the results of what you’re putting into the market, and you will be able to improve on those results. 'I recently attended a roundtable discussion for in-house agency creatives who work with internal stakeholders on content creation. The content creation process is unique to every company but there were some facts that surprised—and disturbed—me.
    [Marketing] How to Be Truly Efficient with Your Time at Work and at Play: We’ll Pay You $50 if We Fail
    Because both of us work in content marketing and social media, everything we do is in public view. 'While I’ve been relatively silent, 2014 has been a really fun year. I’ve been dabbling with projects of all shapes and sizes, finding myself doing lots of exciting work in sales to business development to strategy to customer service. In fact, I’m still hunting for the thing that marries all of those passions. But while I hunt, I want to share what I’ve been up to as of late. Recently, I formed an alliance with someone some of you probably know. Rinse and repeat.
    [Marketing] Social Networks and Communities Can Be Content-Centric or People.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Why the Japanese Prefer Visual Thinking How to Scale Real-time Plus Face-time » Social Networks and Communities Can Be Content-Centric or People-Centric Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! What do you think? For more, read my bio.
    [Marketing] Do You Make These Mistakes When Writing Content for the Web?
    Graphic designers have long known that including white space, or negative space, around an object will draw the viewer’s attention toward it: The same concept is true for written content, and far too few content marketers take full advantage of this fact. Instead of the generic headers above, write subheadings that resemble the following: What to Do Now to Improve Your Content Marketing. appeared first on Inbound & Content Marketing Hub. 'There is only a 16% chance someone will actually read your entire blog article. Staggering, isn’t it? The “Wall of Text”. Tiny Text.
    [Marketing] Social Media? Do It For The Free Advertising!
    is to look at corporate business objectives and figure out from there if there is a way for Social Media (or any other Digital Marketing platform) to help the business achieve those goals. digital marketing platform. The past couple of months have been interesting. The conversations around the ROI in Social Media have increased. Understandably. On more than one occasion, I've been caught in the middle of a debate discussing the value of Social Media within the organization or a debate about the value of Social Media in terms of building a brand. His preference (and mine too!)
    [Marketing] Beyond The Ink Smudge To Digital Relevancy
    Each element in a digital/social media must beautifully stand alone before it can be (re)constructed or as marketers might say integrated. 'Always in motion is the future”– Yoda . She was the daughter. That meant she was a second generation newspaper publisher. Diane Everson , publisher of The Edgerton Reporter in Edgerton, WI wasn’t the only one whose newspaper spanned generations at the 2014 Inland Press Mobile and Social Solutions Conference last month. As I quickly learned, running a weekly or small community newspaper is not unlike owning a small business. Except  . Except  .
    [Marketing] When You Want to Be Your Own Boss
    When he's not blogging, Ari helps brands improve their digital media marketing. August 6, 2012 marks the date when Peter Kim and Todd Defren announced their freedom. Peter went first. I’m a free agent fb/17Xh6. — Peter Kim (@peterkim) August 6, 2012. He explained he wanted to leave the corporate world as an employee and gain productivity as a freelancer. Peter elaborated that companies are not creating value as much as capturing value, citing, for instance, the recent acquisition of Buddy Media by Salesforce. Todd went next. NeOqtS. Please RT! Got a question?
    [Marketing] 2012 Digital Workplace Trends Report
    Faster time to market, more engaged employees, and better knowledge sharing were some of the top business benefits that organizations said they were “absolutely seeing” and seeing “quite a lot” of. Every year since 2006 Jane McConnell releases her report on digital workplace trends which is quite an in-depth piece of work. The most recent one clocking in at over 150 pages of information with online survey data from over 456 organizations around the world! Her most recent report looks at both the consumer and employee use of social and collaborative technologies.
    [Marketing] Not Tracking Social Media ROI is Your Fault
    Drive Social Media ROI with Content Marketing. These software packages “tag” the lead by link and source, and enable your sales and marketing teams to ascertain total booked revenue that came from particular social initiatives. Broadening the social media ROI conversation to include current customers also spotlights the extraordinarily important (and monetizable) benefits of socially-enabled customer service, product development, and market research. Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. ” white paper.
    [Marketing] Main Page - Social Patterns
    Social Media Social Objects Tuning In Following Filtering Recommendations Social Search Realtime Search Conversational Search The Notificator Pivoting Marketing Monetize Underpants Gnomes 5+ Anti-Patterns The Password Anti-Pattern Potemkin Village (antipattern) The Ex-Boyfriend Antipattern Cargo Cult (antipattern) Dont Break Email! Whats a pattern? Contents 1 Social Patterns & Best Practices 1.1 Principles 1.1.1 Fundamental Principles 1.2 Self 1.2.1 Engagement 1.2.2 Identity 1.2.3 Presence 1.2.4 Reputation 1.3 Activities 1.3.1 Collecting 1.3.2 Broadcasting & Publishing 1.3.3
    [Marketing] Kindle didn't start the fire…
    As a Kindle owner of just a month, I consider the device transformative in its market segment. It'll be interesting too see how Apple's foray into this market segment will have on the Kindle. Also, look at the price of hard cover new releases during the time when the Kindle first hit the market. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. And the terrible pun. But it’s the first to make a difference in the public mind.
    [Marketing] Will Facebook Really Revolutionize Social Media?
    They were the market leader at the time. But somehow I think that if you are the market leader, then you probably ought not to change too much. Any time you hear someone say they are going to revolutionize something, what do you think about? Do you think they are really going to start a revolution or do you think they are just blowing smoke? Keep in mind, we’re talking about Facebook here. The world is anxiously awaiting Facebook’s announcement, which is supposed to happen today. But I thought Facebook already revolutionized social media. Real-time friend activity.
    [Marketing] 3 Customer Service Techniques to Grow Your Business
    Knowledgeable salespeople are some of the best brand ambassadors a company has at their disposal, and when put in the right environment, they can create unique sales and marketing opportunities by impressing potential customers with their knowledge. 'Quality customer service is a critical part of any good sales strategy, and investing in the right customer service skills is vital to getting the most out of your sales. Here are some great customer service ideas that will help your business to grow and thrive. Be Human. Be Accessible. Be Knowledgeable. Consider leaving a comment!
    [Marketing] B2C Facebook Results Are 30% Above Average on Sundays
    However, one finding that we uncovered in the research is that there may be a large opportunity for B2C marketers on Facebook on Sundays. Last week I did a Webinar with my friends (and Convince & Convert sponsors) Argyle Social about social media timing. use Argyle Social to send most of my tweets, Facebook and Linkedin updates et al, and the guys at Argyle (which specializes in advanced metrics and social reporting) agreed to put some of my crazy theories to the test. Social Timing Insights. View more presentations from Argyle Social. Secondarily, YOU should know better. Important?
    [Marketing] When The Future Comes Faster
    The truth is that we are at an amazing inflection point where exponential growth and advancements in technology are bringing things to market in a faster and more powerful way. Can you really say that technology does not touch the work that you do? We tend to see things in a linear fashion. It's human nature. When I speak like this, I'm often confronted by people with a quizzical look on their face. Technology can be confusing enough, but add in the notion of exponential growth, and it's enough to make a brain (or two) explode. Watch this. future. futurist. google. how to create a mind.
    [Marketing] Social Media and Letting Off Steam
    Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Social Media and Letting Off Steam August 19, 2010 | by Amber Naslund View Comments We do so love our social media as a pressure relief valve. It’s given us the ability to pop off about whatever annoys us, and I’ve been guilty too. Get crappy customer service? Tweet it. Have a frustrating day? Let that Facebook status update have it. Laughing at yourself too much can have a similar effect. As with most things, it’s a balance.
    [Marketing] Uncommon uses for business cards
    Business cards are often the first piece of marketing or branding collateral purchased by businesses of all sizes. Many times we think of these cards as a way to trade pertinent contact information and make a great first impression on clients, peers or prospects. This image from the creative team at Vistaprint showcase some additional creative ways that businesses can utilize their business cards beyond the contact data. Some of my favorites include: using the reverse as an appointment reminder (my dentist does this and I love it). showcasing customer testimonials.
    [Marketing] Free Content Is Killing Media (And Advertising)
    We have to be ready to accept that the marketing platforms are changing at a rapid pace and that the old ways of clunking media and advertising along may well be reaching its end in terms of captivating the digital channels (Web, mobile and touch). What will truly move marketing, communications, advertising and media forward is rapid innovation (err. If people (this includes you) don't start paying for content, we will see a lot of key media outlets go away. and this includes the digital ones. That was the message yesterday delivered in the Newsweek article, Save The Media! media.
    [Marketing] This is What Happens When You Listen and Take Action
    A few days after giving a presentation on social marketing to a group of tree care professionals I received an email inquiry: "Should I maintain both a professional and personal social media presence? Over years of presenting on the topics of social marketing and networking, I had assumed that this was something that didn't need to be addressed. Do I need to keep them separate or is it OK to integrate them? What is the best way to do that?". I assumed wrong. have an iron-clad  rule that I adhere to when it comes to my business. Give every inquiry your full consideration.
    [Marketing] Training Your Mind
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « The Dalai Lama and Business | Main | How to Encourage Social Media Sharing » October 24, 2010 Training Your Mind Your mind is the most powerful tool available to you for both personal and professional productivity.  For one thing, I enjoy blogging, but there are dozens of other reasons why blogging is an essential component of my social media marketing. The methods for maximizing your mental capabilities are actually quite simple. Take a break.
    [Marketing] 5 Ways to Build a Successful, Profitable PR Agency
    Such a proposition will always resonate with a slice of the market. Lou Hoffman is CEO of The Hoffman Agency, a communications consultancy that specializes in markets of complexity (technology, energy, financial services, etc.). Reaching $1 million in revenue represents a milestone for any PR agency or professional services firm. There’s something about this nice round number that says “we’ll still be standing after a strong gust of wind.”. enjoyed rewinding the tape and thinking through five variables that can play to this success. Here goes: 1. That comes at the next phase.
    [Marketing] 7 Tricks for Successful Social Media Branding
    If you’re a marketing professional, you probably know who your brand’s target audience is. Your social media page should match all of your other marketing materials. It’s every social media marketer’s dream to have an engaged and talkative audience. Once this dream comes true, though, many marketers fail to keep the communication going. Perhaps the most important thing to remember is that no marketing campaign is going to be perfect from the beginning. 'An essential part of branding a business is developing and maintaining an online presence. Photo by Geralt.
    [Marketing] Thanks for building our community, bye-bye
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Thanks for building our community, bye-bye November 3, 2009 in Community Building , Community management | Tags: Community Building , community manager , online communities I heard a bit of disturbing news today about a community manager at a local competitor. She has been reassigned, and it was not voluntary. That’s really a shame. It’s a hit to the craft and the importance of our work. Nothing about that brings me joy.
    [Marketing] Blogging (Effectively) During the Holiday Season
    Specifically, what effect does it have on the world of internet marketing, social media, and ultimately blogging? 'Written by Larry Alton Everything seems to change when the holiday season rolls around – and we are officially entering that time of the year. As the beginning of November leads to Thanksgiving, followed by December and Christmas, and capped off by ringing in New Years on January 1st, it’s important to think about the effects of the holiday season on the business landscape. So, consider this the planning and preparation stage. Be realistic with personal plans.
    [Marketing] Fetching Friday – Resources Mashup & Cute Ducklings
    Making Money Online / Marketing / Online Business. How to write amazing product reviews – if you want to make more from affiliate marketing, you need to follow this advice. How to gain social influence and market a #1 NY Times best seller – hour long interview on hustle, how to pitch a thought leader, the greatest lesson learned, and more. ­­This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, online business, SEO, and social media on The Resources Mashup. Blogging / Freelance Writing.
    [Marketing] Fetching Friday – Resources Mashup & Giveaway Winner
    Invite email contacts to your fan page with “Tell Your Fans&# – an option for admins of new or smaller pages that you can find under the Marketing section of your page’s admin side. Making Money Online / Online Marketing. Direct email marketing – does it always end in a monthly newsletter, and how to deal with inactive subsribers before they unsubscribe. essential steps for executing your social media strategy – simple yet required steps for any social media marketing plan. Internet Marketing Service. The Resources Mashup.
    [Marketing] How to Lead Your Social Organization
    From membership, communications and marketing, to education, conferences, government relations and publications, the social web touches everything. Are you an association CEO or Executive Director? Your staff, your members, and your allies (not to mention your competitors) are all discovering new, exciting ways to apply social media to their work. As a leader in your organization, it’s up to you to untangle the threads and help everyone make sense of this new way of working. And that’s no easy feat. That makes it all worthwhile. This is how. That takes vision and commitment.
    [Marketing] ViperChill is Back, Baby!
    At the time I was really passionate about internet marketing and SEO, so as anyone with half a brain would recommend, that’s what I blogged about. You should not read this website if you’re looking for the same, short, generic articles on marketing you’ll find elsewhere. Whether that is an affiliate marketing empire, a blog, or a niche site on Siamese cats (which is what someone I met recently is doing). Home What the F ? Cloud Living Say "Hi!" You are here: ViperChill » ViperChill » ViperChill is Back, Baby! ViperChill is Back, Baby!
  • KIKOLANI  |  FRIDAY, JUNE 17, 2011
    [Marketing] Fetching Friday – Resources Mashup & Herding Cats
    Making Money Online / Marketing / Online Business. daily marketing ideas your target audience will love – a nice jumping point for marketing methods that you can try for your small or local business. 25 email marketing tips and tactics – get the most out of your email marketing using these suggestions for practices, design, content, and more. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on The Resources Mashup. Blogging / Writing.
  • TWIST IMAGE  |  FRIDAY, JULY 19, 2013
    [Marketing] YouTube. Then What?
    It''s a pretty amazing story and will give you some amazing insights into making ideas happen, smart marketing, overcoming challenges. 'Sit back, relax and watch this. As few months back, Kevin Rose (ex- Digg now at Google Ventures ) recorded an episode of Foundation with YouTube co-founder, Chad Hurley. and what a little bit of luck can do. foundation. google ventures. kevin rose. youtube. chadhurley digg foundation googleventures kevinrose youtube
    [Marketing] How to Make Social Media Interesting for Niche Companies
    You have to establish yourself and your company’s voice in the online arena/digital market as well as the general market. 'We’ve all heard about the supposed miracles social media can work for a company, the statics support the hype with 87% of SME’s claiming social media has helped their business. But in reality is social media applicable for every business type? Various companies have managed and by following a few simple principles most companies can create exciting content no matter what product/service they offer. Rule number one, is that you’ve got to have fun.
    [Marketing] Is Twitter Killing You?
    Personally, I've heard this about myself in the Marketing industry (if people only knew how much of my day and night is spent working on growing the business of our clients at Twist Image ). marketing industry. Sometimes the worst thing that can happen to you is becoming wildly successful. Many people fail to realize the time, energy and effort it takes to be successful in Social Media. It's true that you can definitely reap the rewards of that success, but it's also true that sometimes being too successful can become overbearing and unmanageable. That they are a one-person army.
    [Marketing] New Facebook Profiles – A Great Thing For Facebook’s Revenue Stream
    From a marketer’s point of view, the interesting thing about ads on the platform is the possibility of targeting those ads to the right people, not just some geographic or a few demographic variables, but a bunch of social demographics as well. think the platform has lacked to full-fill the promise of narrowing your target down on specific groups – especially on the small markets – this due to users not updating their profiles. Tweet In little less than a week ago, Facebook started to roll out the new design for user profiles. Smart Move By Facebook.
  • TWIST IMAGE  |  TUESDAY, MAY 15, 2012
    [Marketing] Find Your One Thing
    My friend, Chris Brogan , has one of the top-ranked marketing blogs in the world. marketing blog. Can you sum up your professional you in one or two words? was very touched watching the documentary, Being Elmo , on PBS ' Independent Lens. The movie is about Kevin Clash (the puppeteer behind Sesame Street 's Elmo ). From a very young age, Clash demonstrated a strong desire to be a puppeteer. While that seems quaint and points to someone who was focused on what they wanted to do in life from a very young age, you can imagine the struggles he faced growing up in Baltimore. character.
    [Marketing] These Opinions Are My Own
    They knew what I meant, and they “got&# my tone, but a senior member of the Marketing department certainly did not. It’s a good lesson to companies out there that word of mouth marketing – good and bad – really does have an impact. worked for a major pharmacy, in a marketing setting- and occasionally would bring in direct mail, and things a competing store was doing/sending. « Musings on Marketing and other Morsels [.] The recognizable words of a disclaimer: “These thoughts and opinions are my own, and not that of my employer.&#
    [Marketing] Social Media a Close Competitor to Email for SMBs
    Social media was the most cited new marketing tactic used in the last year. For years we’ve been told that email is still far and away the best way to reach our audiences, but a new study from Pitney Bowes  released in April  shows that social media is nipping hard on the heels of the number one position. Rated for cost effectiveness and ease of use, social media is just a few percentage points behind email. However, like their larger counterparts,  SMBs also struggle with measurement. It rated poorly for “proven effectiveness&#. 10 point Social Media Strategy.
    [Marketing] One Idea For Metrics Analysis
    There’s a reason marketers haven’t been replaced by algorithms:  It’s up to you and your brain to turn these metrics into actual insights.” “ There’s a reason marketers haven’t been replaced by algorithms:  It’s up to you and your brain to turn these metrics into actual insights.” ” The reason why algorithms can’t really do a good job of marketing is the same reason you’ll see those boxes at the bottom of forms asking you to put in letters or numbers that look goofy. am impressed.
    [Marketing] She’s the Boss [Infographic]
    The top fields women want to be grads in includes marketing and advertising, consumer goods, government and public service, entertainment, media, and public relations, and health care, retail, fashion, and apparel. 'Women are making big time moves in the corporate world—and this starts with the fact that women are breaking records as GMAT participants and MBA program employees. In 2011, 46 percent of all MBA degrees were earned by women. From 1997 to 2011, the number of women earning MBA degrees has increased by 75 percent. To learn more, check out the awesome infographic below.
    [Marketing] 5 Ways to Build Your Brand on Instagram
    Underneath is a powerful marketing machine if harnessed correctly. Hashtags help brands enter the conversation and get a little free marketing, but make sure to use both brand-specific as well as generic hashtags to reach as wide an audience as possible. 'Instagram is billed as the fun and quirky way to share photos, but don’t let it’s playful exterior fool you. Instagram’s popularity is growing everyday as the site currently hosts 130 million monthly active users with 45 million photos and one billion likes shared per day. Hashtag It. Not sure what hashtag to use? Get Personal.
    [Marketing] How to Make Google Look Stupid (And Why I Love the NSA)
    When I turned down Viral Marketing for Dummies with Wiley last year, I told myself that there would one day be another time and a place for me to write a book. Today Alex is launching a really awesome WordPress plugin called ‘ SEO Zen ‘ Now, Alex has launched a lot of things in the marketing and SEO world that I’ve never shared here (but have purchased). 'The N ational S peakers A ssociation has to be one of the best run organisations in the whole of America. Huh, you thought I was talking about the government agency spying on the world? Aaaah my bad.
    [Marketing] 5 great articles you may have missed (February 25 – March 3, 2013)
    Here is my list for February 25 – March 3, 2013: Blogger Outreach Advice To Get You Started As A Pro by Jerry Silfwer (Doktor Spinn) Content Curation: Copyright, Ethics & Fair Use by Pawan Deshpande (Content Curation Marketing) 10 free [.]. Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. Great Resources Social Media best articles of the week
    [Marketing] How SmallBizTracks Works: Next Steps and Follow Through
    'Content Marketing does more than just lead into a sales call. Content Marketing includes the sales, the service, and the follow-through. At SmallBizTracks, it’s one of the things we teach our customers to apply – and it’s also part of how we service what we sell. As we complete a project (track), we make sure the small business we worked with has a few things in hand and at the ready: A completed Scope document, which also serves as a “punch list” during the project. It’s how we Stay Ahead of the Next Big Thing. Consider leaving a comment!
    [Marketing] 0-60 Series: Day 11 - Homework: Getting Ready to Go Social (Reserve Your Name)
    In this series, we will cover some of the first 60 days of integrating social media into your overall business and marketing strategy. These trainings are designed to be completed in an hour (after all we have businesses to run). Just a few days left before we launch your blog. Today, we're going to travel outside the blog a bit, securing your usernames with other social networks and tools. Almost two weeks into our work, and today we touch on Twitter, Facebook, YouTube, and other social tools for the first time (but just to secure the names). 30-40 minutes?). Several own businesses!).
    [Marketing] Metrics and Tools Used for Social Media Effectiveness
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 12 2010 Metrics and Tools Used for Social Media Effectiveness By Gini Dietrich | Email | Print | 14 Comments | Video blog day brings a question outside of the PR industry! They tell me how much I’m spending on marketing and how much how much I’m earning.
    [Marketing] Seven Tips For Jumpstarting Your Visual Storytelling Strategy
    'We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. 4) Be Human  Visual marketing performs better when the content has a human element. 7) Live In The Moment While there are no shortage of timely opportunities to capitalize on in social media, real-time marketing takes preparation. Focus on being useful.
    [Marketing] Taking The NO Out Of InNOvation
    We wrote about this sometime back and this story illustrates it perfectly:  A New York publisher was concerned about the lack of creativity among his editorial and marketing staff. When it comes to creativity and innovation, you are your own worst enemy. He hired psychologists to try to determine what differentiated the creative employees from the others. After a year of study, the psychologists discovered that there was only one difference between creative and non-creative employees: belief in their creativity. So, you are creative, I guarantee it. All you have to do is believe me.
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