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  • SOCIALNOMICS  |  FRIDAY, AUGUST 3, 2012
    [Marketing] Five Tips for Improving Your Social Netiquette
    Or maybe you’re looking to market yourself with fan pages or news about your promotion du jour. If you don’t want to accept a friend or recommendation request, the least offensive thing to do is often to ignore it. “I don’t add friends unless I meet them in real life, and since there’s always potential for that in the future, I leave these requests queued indefinitely,” says  Tamar Weinberg , author of  The New Community Rules: Marketing on the Social Web  (O’Reilly Media, 2009). an article from VIV Magazine by Alexa Joy Sherman. Illustration credit:  Robyn Neild. And why not?
  • CONVINCE & CONVERT  |  WEDNESDAY, NOVEMBER 5, 2014
    [Marketing] The real problem with Google might be Facebook
    Google dominates most markets in which they have a horse in the race (with G+ being a notable exception). This video is f rom  Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. Maybe the trouble with Google is simply our expectations? Or maybe it’s Facebook? Google recently released their quarterly financials , which were considered to be disappointing because the company only grew 17%, instead of the expected 20%. If they said they would hit 20, and they only hit 17, Google deserves some raised eyebrows.
  • CONVINCE & CONVERT  |  THURSDAY, APRIL 7, 2011
    [Marketing] Please Vote for the NOW Revolutionary of the Month
    For instantly capitalizing on market realities and competitor actions, Tamar Weinberg from NameCheap is a nominee for NOW Revolutionary of the month. Real-time business is about capitalizing on opportunity. About keeping your antennae up and finding a way to engage with speed and context. Last month, Amber Naslund and I named our first NOW Revolutionary, someone who’s living the faster, smarter, and more social principles we wrote about in The NOW Revolution. Our first winner was NOW Revolutionary – George Jordan from the Hotel Felix in Chicago. Tamar Weinberg and NameCheap.
  • GEOFF LIVINGSTON  |  MONDAY, MARCH 9, 2015
    [Marketing] Writing Fiction Hurts More than Nonfiction
    needed to turn back to my heart’s desire, writing fiction (as opposed to developing books about social media and marketing). It was poorly marketed, but still moved more than 3000 units in spite of me (it’s true, I am not Stephen King). Successful author and friend Chris Brogan asked me to pen some thoughts the process of writing fiction works versus penning business books. My gut response was that it hurts more than nonfiction. How can writing a book hurt you ask? For every accolade you get, you’ll invest hours of your time. Most authors make very little money.
  • PROBLOGGER  |  FRIDAY, DECEMBER 12, 2014
    [Marketing] New Facebook Changes: Target your Audience Effectively
    Will this make marketing on Facebook easier for you?  . If you are one of the many people confused by Facebook and its ever-changing algorithms, you’ll be pleased to know they’ve recently made some favourable changes to their operating system. I see it everywhere – bloggers desperately trying to reach their Facebook audience, and being thwarted at every turn. Facebook has been experimenting a lot this year with delivering the best, most tailored newsfeed to its users, but at the cost of our readers seeing posts. New Facebook Tools Changes. Have a recipe post? Post End Date. Insights.
  • PROBLOGGER  |  TUESDAY, AUGUST 19, 2014
    [Marketing] Why You Have a Better Chance of Landing a Guest Post Than You Think (and How to Do It)
    Dear Webmaster, I have come across your website and found it very informative. I am currently the webmaster of (a specialist Email Marketing Company). Yes, in that second example, they really did write “(a specialist Email Marketing Company)”. Image via Flickr user Freddie Peña. This is a guest contribution from writer Ali Luke. Do you ever think about guest posting but worry you’re not ready? You probably already know that guest posting is one of the most effective ways to build relationships in the blogging world, get writing credits, and grow your audience … . Good luck!
  • JACOB MORGAN  |  MONDAY, MARCH 4, 2013
    [Marketing] Improving Employee Adoption for Enterprise Collaboration
    Proper marketing and internal communication. I can’t tell you how many times I have spoken with managers at large enterprises who tell me about their great collaboration initiatives but when I speak with non-managerial employees they admit that they “never heard of anything,” this was the case with one of the largest casino companies on the Vegas strip! Leverage your marketing and communication teams to help make this a big splash and don’t be scare to make this fun. Evolving the way we work takes time. Use and encouragement from managers. Brands.
  • DREW'S MARKETING MINUTE  |  TUESDAY, NOVEMBER 11, 2014
    [Marketing] Big data delivers customized experiences or it’s just noise
    The post Big data delivers customized experiences or it’s just noise appeared first on Drew's Marketing Minute. If there is one phrase we couldn’t seem to get enough of this year — that phrase is big data. Every day our digital activity (on the web, on our smart phones, social networks etc) creates over 2.5 quintillion bytes of data. In fact, 90% of all the data in the world today has been created in the last two years. Suffice it to say – we are leaving quite a trail. trail that will help businesses get to know us better, anticipate our needs and provide real time service.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 9, 2010
    [Marketing] Podcast: Industry Interview with Jack Keough-Industrial.
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Podcast: Industry Interview with Jack Keough-Industrial Distribution Market I recently interviewed Jack Keough, former editor and associate publisher of Industrial Distribution magazine and currently with Keough Business Communications. This entry was posted on Wednesday, June 9th, 2010 at 9:00 am and is filed under Marketing Trends , Traditional Marketing. Enjoy his insights. take my survey [link].
  • PROBLOGGER  |  THURSDAY, MAY 10, 2012
    [Marketing] How to Create White Papers From Your Blog Posts and Use Them Effectively
    With the rise in inbound marketing, more and more blogs are using white papers to promote themselves effectively. Blogs can use white papers as part of their marketing campaigns to spread expertise, generate leads, get more subscribers, and to take advantage of many other benefits. This combination of education and persuasion makes it one of the most powerful marketing tools. white paper might be a fantastic marketing tool for some blogs, but it might not be for others. He is also the author of the book White Paper Marketing. What is a white paper?
  • GEOFF LIVINGSTON  |  WEDNESDAY, OCTOBER 27, 2010
    [Marketing] Punk Social Media
    “Anything that Chris Brogan doesn’t do is punk social marketing. Read that carefully,&# said Richard Laermer , author of Punk Marketing. On February 2006, the Sex Pistols — the four original members plus Sid Vicious — were inducted into the Rock and Roll Hall of Fame. Their response : “Next to the Sex Pistols, rock and roll and that hall of fame is a piss stain.&#. The height of disco was the mid 70s. One could say that Andy Gibb gave birth to Johnny Rotten. It’s a time for punk social media. You can see punk tones rising throughout the space. crowd. Think.
  • SOCIALNOMICS  |  THURSDAY, NOVEMBER 19, 2015
    [Marketing] Employee tracking at work. Is it really needed?
    If left unmonitored, human mind has a natural tendency to wander into prohibited zones. A two year marketing research by Court revealed that the word ‘Sex’ was the most popular term searched over the internet. According to a survey conducted by ComStore Networks in 2002, about 60% of the online sales took place between 10 am and noon, which is normally the time when many people are at work. It is quite apparent that employees use the web-access provided by their employers for non-work related activities. These measures would ensure increased work efficiency and a rise in productivity.
  • SOCIALFISH  |  THURSDAY, JANUARY 26, 2012
    [Marketing] More Changing the World in 2012
    In 2012, I’d like to personally train or speak to more than 1,000 nonprofits about online marketing best practices. Just in case you  missed them, here are some more truly thoughtful responses to my meme, How Are You Going to Change the World in 2012 ? More posts are here.). Challenge Accepted: Make the World a Better Place  (Lowell Aplebaum). 1. For the association world:  Collaborate.  No, I am not talking about the ASAE social network platform (though it is a great place to connect with colleagues and get involved).  I am talking about associations working together to work together. 
  • PUSHING SOCIAL  |  WEDNESDAY, MAY 5, 2010
    [Marketing] Will Social Media Make Brand Managers Obsolete?
    Now let’s talk about what happened… Just 10 years ago, agencies, CMOs and legions of marketing hopefuls were crowing about the new age of brand management. socialmediatoday.com) Ford Zero To 60 Social Media Strategy Scott Monty Omma (slideshare.net) Tagged as: Brand management , Business , Facebook , Ford , Marketing and Advertising , Scott Monty , Social Media , SXSW Written by Stanford Im Stanford and I want to help you stoke your passion, spread your message, and help your blog get noticed and promoted. by Stanford on May 5, 2010 Spread it! The ruffians want your job. Sorry.
  • PROBLOGGER  |  FRIDAY, DECEMBER 6, 2013
    [Marketing] WARNING: These 4 Self-Publishing Myths Are Keeping You Down
    But the average writer will get a marketing budget commensurate with what they expect your books to sell. They won’t market the crap out of you to ensure your success. It’s more accurate to say that they will market the crap out of you if you become successful. MYTH #3: Self-promotion and marketing are dirty. Much of the resistance to selling and marketing people naturally have is the fault of used car salesmen, timeshare companies, and multi-level marketers — fields based on the hard sell. That’s marketing. Truant and Sean Platt. That’s true.
  • CHRIS BROGAN  |  THURSDAY, SEPTEMBER 15, 2011
    [Marketing] Memorable Speakers Blend Stories, A Connection to the Audience, and Takeaways
    I’m into day two of the Inbound Marketing Summit in Boston, part of the #FutureM events that are dedicated to showing how big a tech and marketing town Boston really is. spoke yesterday, as did author Ben Mesrich. Today, I’ll see Guy Kawasaki, Tim Hayden, and Dan Heath, among others. It has me thinking about speaking and speakers. Great Speakers Tell Stories. great speaker doesn’t simply preach from the stage. They tell illustrative stories that explain their points. More so, she shared her own feelings about the brand and how the story related to her.
  • PROBLOGGER  |  MONDAY, MARCH 4, 2013
    [Marketing] Heavyweight Help: The Complete Guide to Getting Started on Pinterest
    Don’t get me wrong: I’d love to have Darren share a link with his audience to one of my photography marketing posts. Pinterest has been a huge part of the reason that my 22-month old blog that shares business and marketing tips for photographers has grown large enough and profitable enough to have replaced our entire household income. person’s Pinterest boards are a collection of what they they wish they were, so it can be a very powerful place to market your business. This is the plugin that I found works best on my marketing blog for photographers.
  • PROBLOGGER  |  THURSDAY, NOVEMBER 6, 2014
    [Marketing] 5 Ways to Grow Your Blog Without Relying on Google Traffic
    Effective blog comment marketing. Strategy #2: Freebies marketing. Strategy #4: (Creative) Social Media Marketing. Remember that quality content is key to social media marketing success. Here’s something that lots of people overlook: you can market your blog offline. This is a guest contribution from Jerry Low. Google is a b*tch. The short of it is that, while 90 percent of internet experiences begin with search – but of those, only a small fraction will move beyond the first two pages of results. Which has happened many a time. Apply that here. link]. link].
  • JEFF ESPOSITO  |  MONDAY, JULY 2, 2012
    [Marketing] Internet Retailer ranks Vistaprint 27th in highest social media impact for online retailers
    After thumbing through the traditional marketing, I came across the publication’s inaugural list of Retailers with the highest Social Media Impact (full list below). No matter which way you slice it, it is always good to see how you stack up against your competition. About a week or so back, I came across the Internet Retailer’s Top 500 Guide (top 500 online retailers) and was looking at the areas where Vistaprint ranked. Vistaprint ranked #27 on the Internet Retailer: Retailers with the highest Social Media Impact List in 2012. social media Internet Retailer Vistaprint
  • PROBLOGGER  |  THURSDAY, MAY 29, 2014
    [Marketing] How to Identify Social Media Demographics & Target Viewer Interests for Better Social Reach
    If you’re looking to market to a younger crowd, your efforts might be better spent on Twitter rather than Facebook. Image via flickr user Jason Howie. This is a guest contribution from Larry Alton. There are social media demographics in general, and then there are your social media demographics for your business. You need to know the details of both in order to garner this platform for optimal gain. For instance, knowing that the majority of your followers are women in a certain age group means you can write your posts accordingly. Back to basics. Juicy tidbits. Know your users.
  • SOCIALFISH  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Marketing] Don’t Delay – Registration is open for the PCMP!!!
    James Baumann, Director of Communications and Marketing, Association of College and University Officers International. Maggie McGary, Marketing Manager, American Association of Blood Banks. This is the moment you’ve all been waiting for. We’re back in business, better than ever, and ready to open the doors for the second installment of our wildly successful Private Community Management Certificate Program. Lessons learned, new perspectives, and effective approaches from eight successful community managers. Program Dates: (Wednesdays at noon EST). REGISTER NOW .
  • ELASTIC THOUGHT  |  MONDAY, AUGUST 2, 2010
    [Marketing] When it's all said and done, did the Old Spice Guy WORK?
    link] Twitter: vanceOpel alltop Social Media Today Categories Branding Creative Agencies Government Leadership Marketing Measurement Media Non Profit PR Social Media Twitter Subscribe in a reader Add me to your TypePad People list « Why Waste Your Money on Mediocrity? Tactics don't move markets."   Kevin Green of Digital Influence Group said: " Doesn't the increase in connected consumers create significant opportunity to market products? Tactics don't move markets." link] Other.: link] Other.:  "Shocking."
  • PROBLOGGER  |  MONDAY, DECEMBER 2, 2013
    [Marketing] PPC: A Viable Alternative to Organic Traffic for Bloggers?
    Email list opt-in (addresses can be used in future email marketing campaigns). They should also be used alongside traffic generation techniques like social media marketing and email marketing. If you put an equal amount of time and effort into various marketing practices like SEO, PPC, social media and email marketing, if one of your campaigns goes badly wrong, you’ve got the others to fall back on. He writes extensively about the art of blogging, as well as online marketing techniques such as SEO, PPC and SMM. It’s not free. No problem! CPA offers.
  • CONVERSTATIONS  |  FRIDAY, MAY 18, 2012
    [Marketing] How to Increase Your Tweet Appeal
    Currently, he offers marketing services through his companies,  First Page Sage  and Good Media Co. HOW TO INCREASE YOUR TWEET APPEAL. Evan Bailyn ’s Top Five Tips to Increase Twitter Followers Instantly. Internet Entrepreneur and bestselling author Evan Bailyn keeps celebrities   Tweet tastic , making literally hundreds of thousands of people follow his celebrity clients – from soap opera queens to rock stars – with very simple tricks he uses every day. Your tweet is like a headline that grabs the reader’s attention and incites them to action. About Evan.
  • ENGAGING BRAND  |  FRIDAY, AUGUST 1, 2014
    [Marketing] Why Successful Entrepreneurs Don’t Grow Up
    The trick is to be childlike in thought and mature in getting those ideas to market. To be a successful entrepreneur you need to be a professional grown up… or that is what we are told. The problem is that being a professional grown up is boring and gradually drains our enthusiasm. We created our own business to get away from meetings, politics and long strategic documents hat meant nothing in reality. So I say… to be  successful entrepreneurs we need to bring the fun back to your working life. . Fun means doing what you love. Fun is also fuel for business success. Share.
  • DANNY BROWN  |  SUNDAY, JULY 25, 2010
    [Marketing] Why Arkayne is Good for Your Blog and Business - Danny Brown
    You might also like: Creative Social Sharing to Promote Your Blog Why Loyalty and Mobile Marketing is the Future for Retail How to Use Blog Lists for Your Social Media Strategy Tags: arkayne , blogging , Business , social media 14 voices - share yours! Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Why Arkayne is Good for Your Blog and Business July 25, 2010 14 voices share yours! So what is Arkayne and why should you be bothered? Simple. Arkayne can help with all three. Not quite. Is Arkayne Worth It?
  • ENGAGING BRAND  |  FRIDAY, MAY 16, 2014
    [Marketing] Let Rip - Social is About Being You!
    Risk is a natural part of business and if we are close enough to our customers, close enough to our market then risk should be part of our gut instinct. The boundaries are the market that you serve, the values that you live by, the services that you offer. You know your market better than anyone else. You can hold back. Your worries can stop you from acting on your gut instinct, that same gut instinct that got you this far. Our desire to get it right, gets in the way of releasing our passion. Yet we know passion sells. We can destroy any idea by overthinking. Tweet this ).
  • SOCIALNOMICS  |  SATURDAY, MAY 29, 2010
    [Marketing] Even Google Says Facebook is #1
    Google says the data is aggregated from Google Toolbar data, Google Analytics data, opt-in external consumer panel data, and other third-party market research. By Erik Qualman. “ Top 20 Websites in the World {source: Google. Google  released a list of the top 1,000 sites in the world. This list is a result of new. features that Google has enabled for its AdWords clients, specifically allowing advertisers to  only show their  ads on these top 1,000 sites. Facebook secures the top ranking globally with 570,000,000,000 page views and 540,000,000 unique visitors.
  • PROBLOGGER  |  MONDAY, MARCH 26, 2012
    [Marketing] 5 Epic Blogging Lessons Learned from Parenting Five Rowdy Kids
    Most of my readers and clients know me as a freelance copywriter and content marketing strategist. My children have taught me a lot about blogging, writing, social media, and content marketing strategy (albeit an inadvertent effort on their part). Segment your target market accordingly and be flexible in your style to accommodate their needs. For instance, on my blog, I’m essentially appealing to three different target markets: independent copywriters and bloggers. level and marketing executives. This guest post is by Ruth Zive Ruth Zive Copywriting.
  • BRASS TACK THINKING  |  THURSDAY, FEBRUARY 11, 2010
    [Marketing] The Albert Einstein Guide to Social Media | Brass Tack Thinking
    As a result, we cannot try and cram social media into the same mindset we’ve used for sales, marketing, and customer service for the last several decades, or we’ll just end up right back where we started, and end up blaming social media itself for not living up to our expectations. link] Jack Hadley Amber, we use Einstein quotes a lot when we talk to clients about social media marketing. link] Jack Hadley Amber, we use Einstein quotes a lot when we talk to clients about social media marketing. Are they moving you toward something, or are they just there? Trust.
  • CONVINCE & CONVERT  |  MONDAY, DECEMBER 12, 2011
    [Marketing] Are You Passionate About Social Media, Or Obsessed?
    her family-owned full-service marketing firm. Guest post by  Marjorie Clayman , resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc., Passion or Obsession? No, I’m not talking Calvin Klein scents. Actually, I’m putting forth a question to you. Are you passionate about social media or are you obsessed with social media? “Passion” has become one of those buzzwords in the online world. Your blog must wring the passion out of your heart and then out of the hearts of your readers. Your tweets must be borne out of passion. Wherein lies the confusion?
  • SOCIAL WAYNE  |  TUESDAY, FEBRUARY 15, 2011
    [Marketing] Day 15: People of color impacting the social web – Kurt Merriweather #28DaysofDiversity
    Merriweather has held a variety of product marketing positions at Silicon Graphics, Digital Island and Cable &Wireless. As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human. Each post will include a picture, bio, two links from the selected person and this paragraph. How can we use technology to close the digital divide?
  • SPIN SUCKS  |  THURSDAY, JULY 29, 2010
    [Marketing] A Visit from Gini Dietrich's Mom
    17, 2010 #FollowFriday: The Bike Whisperer A Rose By Any Other Name…Might Not Be As Marketable Blog: Share Your Link Love Spinonomics Attire Not Appropriate for Public Speaking Arment Dietrich Is No Longer a PR Firm? So, here she is, answering the question, “Did Gini always show signs of being an entrepreneur and, if yes, what did you do to instill that in her?&# (If you’re viewing this in Feedburner, click here to watch the video) Do you like this post? Subscribe to Spin Sucks If you like this post, why not share it! Leave a comment! HOLD ON! The truth will set you free.
  • PROBLOGGER  |  WEDNESDAY, JUNE 26, 2013
    [Marketing] Lost Your Blogging Groove? Kickstart it with this 2 for 1 Deal on ProBlogger eBooks
    For example: if you’re a new blogger (or are about to start) – you might like to get our ‘ Guide to Your First Week of Blogging ‘ as well as ‘ 31 Days to Build a Better Blog ‘ if you’ve been blogging for a while but have stalled you might prefer ‘ 31 Days to Build a Better Blog ‘ combined with our productivity guide ‘ Blog Wise ‘ if you’re looking to learn about monetizing blogs check out our ‘ Guide to Online Marketing ‘ and ‘ Blogging for your Business ‘ Choose your eBooks here.
  • LOUIS GRAY  |  FRIDAY, SEPTEMBER 24, 2010
    [Marketing] iSites Creates Simple Mobile Apps for Individuals, Brands
    iSites bills itself as being able to design once and publish on multiple mobile platforms - meaning you can get published on both the iTunes Store and the Android Market. At the end of 2009, Mobile Roadie made a big splash at Le Web for the company's do it yourself iPhone application builder. The app, for about $500, could create a customized application for individuals, and has seen strong traction in the entertainment space for artists including Taylor Swift and Madonna. It's also the platform used for iPhone apps featuring Chris Brogan and Brian Solis.
  • DIGIGEN  |  MONDAY, MAY 10, 2010
    [Marketing] To Pirate or Not to Pirate. This is the answer.
    This is the answer. To Pirate or Not to Pirate. This is the answer. By mattbamfordbowes on May 10, 2010 A really nice infographic here from geek.com. think potentially a couple of months old now, but still very thought provoking really. Perhaps pirating isn’t just about the cash, its about the experience as well… This is not an encouragement to Pirate from Digigen, merely just pointing out an interesting infographic about it. Dan on A New Focus on Social Business Strategy. Powered by WordPress and Hybrid
  • TWIST IMAGE  |  SATURDAY, JULY 25, 2015
    [Marketing] Shocking Shopping Experiences At The Mall
    Amazon now has a higher market capitalization than Walmart. Although what I experienced is a classic case of something I call the Market of One , it was stunning to see. market of one. We pulled into your typical American shopping mall this afternoon. It was shocking. My world is, obviously, different than the average consumer. spend my time looking at how disruptive digital technology is for business, and how brands can better leverage it to connect with their customers. The news that I read would have you believe that this is the end of retail as we have known it. amazon.
  • TONIDELRIO.COM  |  FRIDAY, SEPTEMBER 24, 2010
    [Marketing] YES, WE CAN: Measure Social Media
    Business Economics Emerging Markets Innovation Market Development Marketing Music Reviews Social Media Technology UW MCDM Web Design Toni Del Rio :: Digital Marketer Home what’s in the box resume bio blog contact me Subscribe via RSS YES, WE CAN: Measure Social Media June 2nd, 2010 | Published in Marketing On April 13th, 2010, the Social Media Breakfast in Seattle held a sold out event at DBB Offices in Downtown Seattle. Determine what you are benchmarking against Identify what is going on in the market, so your goal are real but challenging.
  • PROBLOGGER  |  THURSDAY, APRIL 18, 2013
    [Marketing] How LinkedIn Groups can Explode your Blog Traffic
    Now I’m not guaranteeing that you will receive 10,000 ‘connections’ or that LinkedIn Groups is the only answer for bloggers with no marketing budget; nevertheless if you are considering social media as part of your online promotion strategy, LinkedIn Groups is a must. Free LinkedIn Groups marketing turns to profit. Essentially, putting your blog post on a LinkedIn Group wall is like direct mail marketing to a targeted audience, who are likely to click back to your site. A Guest Contribution from Fiona Hamann. The answer is LinkedIn Groups. What is a LinkedIn Group?
  • PROBLOGGER  |  SUNDAY, DECEMBER 7, 2014
    [Marketing] How to Get Read: 8 Ways to Take your Blog From Existence to Greatness
    In another survey, 79% of best-in-class marketers rank blogs as the most effective marketing tactic. This is a guest contribution from Jerry Low. Here’s one thing I bet you don’t know about Isaac Newton – do you know Newton has the most valuable tooth in human history? One of his teeth was sold in 1816 at auction for approximately $3,600. In today’s terms, that is about $35,000 – which cost more than a Ford Fusion Titanium car in the United States. But how is this related to writing a great blogpost? Well, we will talk about it later (if you can’t wait, skip to point #2).
  • SOCIALNOMICS  |  MONDAY, JANUARY 26, 2015
    [Marketing] #Hazing Prevention: A New Digital Discussion
    Wellesley’s Office of Student Involvement also actively used social media to market their observation of National Hazing Prevention Week. In the wake of continued incidents of violence and death caused by hazing acts within fraternity and sorority rituals, the methods that organizations are using to cause harm to students are vast and seemingly endless.  Villa, who was pledging Pi Kappa Phi Fraternity , died of a heatstroke.  The case is currently under criminal investigation. initiated a $4 million lawsuit. states where hazing is a felony or misdemeanor.
  • WAXING UNLYRICAL  |  TUESDAY, FEBRUARY 8, 2011
    [Marketing] On Lists, Their Importance, And How To Get On One
    Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Yes, really! Lists are as important as you think they are. You know why?
  • SOCIALNOMICS  |  WEDNESDAY, JULY 2, 2014
    [Marketing] Growing your Small Business in social networks
    Use strategic thinking aimed at looking regularly for ways to get better results with your social media marketing. Social networks offer many benefits to business owners. The evolution of different social platforms like Twitter, Facebook and LinkedIn means you need to be updated both about the general, and the specific aspects of each channel to meet your business goals in social media.  To take advantage of these channels you should stay updated and informed about updates, as well as understand each platform. And this is the language of images, videos and info graphics. Save time.
  • PROBLOGGER  |  WEDNESDAY, JANUARY 11, 2012
    [Marketing] How I Took the Toughest Blog Niche, and Owned It
    Imagine you are called into your boss’s office and presented with the following assignment: head a new marketing initiative for your entire company. found myself tasked with running a new online marketing strategy for our company, with little experience, and hardly a clue on how I was going to do it. Some of the challenges that lay before me included: a lack of experience in both blogging and web marketing. LinkedIn proved itself deserving of the accolades it frequently receives, by filling in the gaps in business marketing like it has. Where was I even to begin?
  • TWIST IMAGE  |  SUNDAY, AUGUST 16, 2015
    [Marketing] Your Live And Streaming Brand
    Joseph Jaffe is widely regarded as one of the top marketing bloggers ( Jaffe Juice ) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the digital marketing and advertising landscape. digital marketing. marketing blog. marketing podcast. and his latest business venture is, Evol8tion. Periscope up, anyone? audio. blogging.
  • FEVER BEE  |  TUESDAY, JUNE 16, 2015
    [Marketing] How to Build a Successful Branded Community Without a Huge Audience, Big Budget, or An Exciting Product
    It’s easy for a community to be left behind as the topic evolves without them (Read  Marketing Myopia ).  Welcome to the 3 rd  of 3 frameworks for the month. You can read the  sweet spot  and the  model for getting people to join and participate  first.    If you just want to see this week's model,  click here.    It’s time to end the big lie behind successful branded communities.  They succeeded because they had a huge audience, big budget, lots of support or an innovative product to begin with. 
  • KIKOLANI  |  THURSDAY, DECEMBER 23, 2010
    [Marketing] Fetching Friday – Resources Mashup & Holiday Greetings
    Making Money Online / Online Marketing. This post is part of a weekly series, Fetching Friday, featuring the resources mashup, all I want for Christmas, and holiday greetings from kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. ways to get your blog ready for 2011 – planning to increase traffic to your blog? This post will show you 8 specific things you need to do before your blog hits the big time. Facebook. This is it! Infographics. Link Building.
  • CHRIS BROGAN  |  MONDAY, NOVEMBER 7, 2011
    [Marketing] After the Kumbaya
    For the last few years, the phrase “social media” has been the dominant buzzword of marketing, and for business as a whole. Maybe not always in so many words, but these are the questions that I receive from CEOs as they politely endure my speeches to their teams while their CMO or VP of marketing froths over the idea of offering Foursquare discounts to coax economic wildfire into being. speak with a lot of marketers who say (often with a sheepish look), “I’m not very technical.” How do I make some money from letting my employees tweet? Awesome.
  • JUGNOO  |  THURSDAY, JANUARY 12, 2012
    [Marketing] State of the Internet 2011
    State of the Internet 2011 originally appeared on Jugnoo Social CRM and Social Marketing Blog - making your business social under a Creative Commons license. ? The Internet is a strange, huge beast. It is getting bigger, faster and more mobile each day. Ferocious social networks fight each other to be on top and gain more of our attention and personal information. An entire economy is generated from our browsing habits. This is the face of the Internet now. Enjoy. Created by: Online Schools. Enjoy this post? We respect your privacy and will never spam you. Tweet Buffer.
  • GEOFF LIVINGSTON  |  MONDAY, AUGUST 22, 2011
    [Marketing] Can Bad Jumo Become GOOD Vibes?
    There was no evidence of strategic product marketing. On a larger scale, the acquisition acknowledges how hard it is to enter established markets with new social networks. The social change side of the Internet was abuzz last week with the GOOD acquisition of Jumo. Everyone wants to know if the addition of the change media powerhouse turn around Jumo’s bad mojo. Not much has been heard from Jumo since it launched in the fourth quarter of last year. The site promised to become the next generation gathering place for change activists. GOOD, however, has a competitive presence.
  • SOCIALNOMICS  |  MONDAY, DECEMBER 2, 2013
    [Marketing] How Social Media and Streaming Have Influenced the Music Industry
    However, the music industry has also been one of the first to benefit from digital disruption, forced (kicking and screaming!) to grapple with these new methods of listening, distribution, connecting and marketing. This helps them not only make use of social insights in their daily marketing and PR efforts, but also to determine where they should even tour. That’s big stuff for an industry that was thrown into such disarray in the beginning of the digital revolution, when the entire music world (or at least the corporate side of it) seemed poised to collapse at any given moment.
  • GREG VERDINO  |  TUESDAY, OCTOBER 27, 2009
    [Marketing] Podcaster JC Hutchins has killed the president
    Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « Whats the price of five dollars? If you want to see a great example of social marketing done right (by someone who isn't a trained marketer, no less) check out the site. for my book (which is certain to be less interesting than his, although I hope it will be marketed at least half as well.) Main | Upcoming speaking: free blogging basics webinar » Podcaster J.C. nice-sized army of fans.
  • ENGAGING BRAND  |  TUESDAY, OCTOBER 9, 2012
    [Marketing] 3 Types of Social Business - which are you?
    The problem facing business is simple in concept yet complex in imlementation. I am studying and researching what it means to be a truly social business - not a business that adds a social marketing element, but one that acts as a facilitator, one that doesn't sit behind a brand but one that brings suppliers, stakeholders, customers inside the business process. The immediate problem is that we are attempting to change a traditional business model into a social model more reflective of our times. Social business in terms of the company being part of the surrounding community.
  • PROBLOGGER  |  TUESDAY, DECEMBER 15, 2015
    [Marketing] Our Top Tips on Monetization: The Most Popular ProBlogger Posts of 2015
    3-Step Blueprint for Smart Affiliate Marketing. How to Make Money As a Blogger Through Affiliate Marketing. If you were here yesterday, you would know I’m rounding up the most popular posts on ProBlogger this year in the categories of content , social media, general tips, and today’s crowd favourite: Monetization! hope if you missed them the first time around, that these posts push you in the right direction (or you learn something new you missed on initial reading!) Go forth and earn, my friends. The Full Blog Monetization Menu: 60 Ways to Make Money with Your Blog.
  • GREG VERDINO  |  MONDAY, NOVEMBER 30, 2009
    [Marketing] Here a friend, there a friend, everywhere a friend, friend.
    Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « So ya wanna start a blog. If you're a marketer, does it mean more to you if someone is a friend, fan or follower of your brand than it does if they're just a plain ol' customer? If you're a marketer, does it mean more to you if someone is a friend, fan or follower of your brand than it does if they're just a plain ol' customer? Main | Friendster? For real. Think about it.
  • PROBLOGGER  |  FRIDAY, AUGUST 8, 2014
    [Marketing] Facebook Week: Putting it All Together
    Jon Loomer stopped by to give us his insights on Facebook advertising and marketing , and making it work for you. Our marketing guru Shayne Tilley gave us a detailed rundown on the experiments he’s been running with paid content on Facebook, outlining how to create the ads, what kinds of ads he’s been running (and which ones work the best), how much he’sspending, and what he needs to explore more. It has been an action-packed Theme Week here at ProBlogger as we delved into making Facebook work for you. It has left a lot of people dissatisfied. Organic Vs Paid.
  • CONVINCE & CONVERT  |  WEDNESDAY, JUNE 29, 2011
    [Marketing] When a Picture is Truly Worth 1,000 Words
    Guest post by Aaron Strout , head of location-based marketing at global agency WCG. He blogs at Citizen Marketing 2.1. There is a lot of excitement these days about the potential of location-based services among marketers and social media professionals. For anyone that doesn’t know what a location based service is, it’s an application or website that you access from a mobile device to check in — or digitally acknowledge — that you are at a particular location. So what types of businesses can benefit from the presence of photos?
  • PAUL GILLIN  |  MONDAY, OCTOBER 31, 2011
    [Marketing] Economic Disruption: We’ve Seen This Before
    Each of these five waves has been interceded by a crash in the financial markets. Live-blogging from the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. . Closing Remarks By Martin Fleming, IBM Chief Economist. If we look at the global economy over the last 250 years, we’ve seen five waves of technology change: Industrial Revolution. Age of Steam and Railways. Age of Steel, Electricity and Heavy Engineering. Age of Oil, Automobiles and Mass Production. Age of Information and Telecommunication. The Next Big Thing.
  • SOCIALFISH  |  WEDNESDAY, MARCH 6, 2013
    [Marketing] Two Social Media Toolkit Examples and Other Goodies
    “TD Bank is going against the grain of social marketing and investing primarily in content on Google+, hoping to gain better search results for customers looking for local banking options. In order to map out the landscape of the profession, they surveyed 2,714 respondents online, focusing on communicators, marketers, public relations pros and others whether they have someone who focuses exclusively on social media, or if their social media duties are duties on top of their regular work.” Some goodies I’ve come across this week for you. 1. ” 2. ” 5.
  • JACOB MORGAN  |  TUESDAY, JANUARY 4, 2011
    [Marketing] The Small Business Toolkit for the Social Customer
    You can even run your e-mail marketing campaigns from a CRM platform. I’d recommend starting with something like Salesforce; packages range from $5-$125/person/month (for the enterprise version). You can also check out Infusionsoft which is a bit of a marketing automation suite at around $200-$500/month. mail Marketing. decided to put together this little social customer toolkit to help small businesses get started with engaging the social customer. Customer Relationship Management system (CRM). Social Channels. Monitoring Solution. Technology Integration.
  • JUGNOO  |  FRIDAY, MAY 4, 2012
    [Marketing] TGIF at Jugnoo – Fun Friday
    Our new marketing team intern thinks that each day he is moving faster than the day before. TGIF at Jugnoo – Fun Friday originally appeared on Jugnoo Social CRM and Social Marketing Blog - making your business social under a Creative Commons license. ?. The first of May is many things to many people: May Day; a psychological ‘end to winter’; and, for many at college or university, the first official day of summer break. Here at Jugnoo headquarters May 1   marked an influx of new hires and interns. Watch out meteorologists- JugNews is coming! Hmmmm. Crafty crafts.
  • CONVERSTATIONS  |  THURSDAY, JUNE 5, 2014
    [Marketing] Who’s On Our Client List?
    Marketing Agencies. During the past decade, we’ve worked with over 100 different types of business owners and operators. The list grows because new types of businesses are created all the time. We’ve learned that no two businesses are alike, not even if they are in the same industry in the same town. Maybe they’re in different phases of business or their intended audience is different. No two outfits are the same. When our customers succeed, it is by their own hard work and flexibility towards change. That’s what works best for us – and for our clients.
  • CONVERSTATIONS  |  TUESDAY, DECEMBER 13, 2011
    [Marketing] Are You Asking the “Why Should I” and Missing the “Why Are They”?
    Mobile Marketing Research You Need Now! Wow, things change fast, hmm? New things, changed things, different ways to use things. And have you seen the way those people are using those things? And so we are faced with a question (or two). Many of us start with this one: Why (on earth) would I want to do that ?! Unfortunately, as you may have determined by the tone (the exclamation after the question mark) this really isn’t a question – though it should be, just without the sarcasm. Whether you and I agree with that practice is secondary in the context of business. Mobile Apps.
  • BARE FEET STUDIOS  |  WEDNESDAY, AUGUST 18, 2010
    [Marketing] Why I Did Not Freak Out Over My Stolen iPhone | Bare Feet Blog
    Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > HowTo , Money Matters , Strategy , Tech Tools > Why I Did Not Freak Out Over My Stolen iPhone Why I Did Not Freak Out Over My Stolen iPhone by Roxanne Darling on August 18, 2010 Last Friday night we were heading home from visiting some friends in Lanikai. We were gone no more than 20 minutes, yet in that time the front window of my car was smashed and my purse was stolen.
  • PROBLOGGER  |  SUNDAY, NOVEMBER 15, 2015
    [Marketing] 7 Popular Blogging Tips That Don’t Always Apply
    If you want to stand out in this oversaturated content market, you need to have a strong, unique niche for your blog. This is a guest contribution from Larry Alton. Ask anyone on the web for advice on blogging, and you’ll undoubtedly get a response. Survey a hundred people—including readers, amateur writers, experienced professionals, and even industry influencers—and you’ll likely find dozens of common themes emerging between them. That’s because there are certain general “best practices” that everyone knows, or everyone’s heard, as they make their way into the blogging world. General
  • KOKA SEXTON  |  THURSDAY, SEPTEMBER 11, 2008
    [Marketing] 101 things to do when you have nothing - Koka Sexton dot Com
    Visit To Market Leverage ¬ Ray #2200 September 28th, 2008 at 7:21 am Hello, The string “create farts dot com&# doesn’t trigger the bug. in /var/www/vhosts/kokasexton.com/httpdocs/word/wp-includes/functions.php on line 3237 Computer Stickers Laptop Computer Stickers HyperLocal Marketing Small business online marketing SOCOM Sales Wordpress Themes Download Free Wordpress Themes and Plugins Recent Posts Social Media Job Week 1 InsideView The Job Search is Over… Foursquare is fun and big brands are figuring that out. Leave a comment!
  • CONVERSTATIONS  |  WEDNESDAY, JUNE 15, 2011
    [Marketing] Walking the Stacks of Our Life
    fold, then scramble), I wondered how scrambled eggs was like content marketing with social media. While cooking up some scrambled eggs, I looked in the fridge to see what I could add to the mix. Not today. Uh -- no. Bell Pepper? Yes, that sounds good. While folding the eggs (want fluffly? Are scrambled eggs like blogging?". Maybe yes, maybe no. Ah, but the questioning itself. The interesting habit many pick up after a few months of blogging is this type of questioning conversation in their mind. "Is __ blank like __ ?". Curiosity has its own reason for existing.
  • SOCIALNOMICS  |  TUESDAY, SEPTEMBER 2, 2014
    [Marketing] How to use Linkedin to get your next job
    nice trick is to change your work status to “Looking for a job in marketing…” or whatever your discipline. In a tough economy, finding work placements and getting yourself out there can be hard work. Making yourself visible online can certainly boost your employment opportunities and this means being socially active on Linkedin. Linkedin is the free online social network for work professionals. It is the ultimate online stage for self-promotion – a way to showcase your previous work experience and present yourself as a strong work candidate. Update your profile. Apply for jobs.
  • PROBLOGGER  |  FRIDAY, MARCH 23, 2012
    [Marketing] How to Launch a Product on Your Blog (and Sell Out in 12 Hours!)
    This guest post is by Danny Iny of Firepole Marketing. The back-story (how I built Firepole Marketing). So first, a bit of backstory, in case you aren’t familiar with Firepole Marketing. resisted for a long time, because I’m not actually in the blogging business—I’m in the marketing education business. They were rewarded by getting into the program, and by the promise of what was to come—a promise that I have since delivered on, as good marketers always have to. Congratulations, you’ve made it. mean, at this point, what could go wrong? Simple enough, right?
  • VIPER CHILL  |  MONDAY, MAY 10, 2010
    [Marketing] How to Build a Superblog: Insights from the Technorati Top 10
    know I have to be consistent with posting on a daily basis and building backlinks through article marketing. Home What the F ? Cloud Living Say "Hi!" You are here: ViperChill » Social Media » How to Build a Superblog: Insights from the Technorati Top 10 How to Build a Superblog: Insights from the Technorati Top 10 Written by Glen, this post has 62 Comments It’s no secret that one-man blogs can make a lot of money. In a sea of over 100 million blogs, these guys are the exception. It’s certainly not easy or quick to build a blog to reach these income levels. Thanks!
  • TWIST IMAGE  |  TUESDAY, MAY 7, 2013
    [Marketing] CTRL ALT Delete - The Ultimate Business Reboot Audiobook Sweepstakes
    The New Rules of Marketing & PR 2.0 by David Meerman Scott. the new rules of marketing and pr. Want to change the way you think about business forever? On May 21st, 2013 my second business book, CTRL ALT Delete , will be published. The question this book asks is simple: do you want to employable in the next five years? Well, what are you going to do about it? The book is divided into two parts. The first section is called, Reboot: Business, and it uncovers five key movements that have changed business forever that most brands are doing nothing (or very little) about. Williams.
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 13, 2013
    [Marketing] Shorty Awards Is the Oscar of Twitter – Community Appreciation
    Cheryl Burgess (@ckburgess) Wins 2013 Twitter Shorty Award for Marketing. With more and more big names from all walks of business, entertainment, and news media—just to name a few of the many categories—the Shorty’s have become “ kind of a big deal.”  For a brief overview of the Shorty’s broad reach and popularity among the social media elite, check out the video below: The Award for Best Marketing in Social Media. I am pleased to announce that I have been selected as the 2013 recipient of the 2013 Twitter Shorty Award for Best Marketing in Social Media. 
  • SOCIALNOMICS  |  MONDAY, AUGUST 18, 2014
    [Marketing] 5 Secrets to ‘Going Viral’
    The evolution of technology and the rapidly changing landscape of social media has made life interesting and difficult for marketing and advertising executives. According to Google, searches for infographics have increased 800% in the last two years as marketers look to increase brand recognition, create buzz and improve SEO. B2B marketers should consider their industry and make the tone appropriate. He attended Binghamton University where he earned his undergraduate degree and his MBA in entrepreneurship and marketing. The MSRP is $29.99. # # #.
  • PROBLOGGER  |  TUESDAY, DECEMBER 2, 2014
    [Marketing] Is it Time to Burn Feedburner? There are Alternatives
    Several services exist which help you to offer easy RSS & Email subscription options, ranging from RSS subscription facilitators (turning your RSS feed into a nice-to-look-at subscription screen which anyone can understand), RSS2Email as well as classic Email marketing services. This is a guest contribution from Steve Williams of  feedburner-alternatives.com. To build up a readership it’s crucial to offer your visitors to subscribe to your blog, so they get updated every time you publish a new post. The two most important channels are email and RSS. The Feedburner alternatives.
  • FRESHNETWORKS   |  THURSDAY, MARCH 29, 2012
    [Marketing] What’s hot in social media: March 2012
    Despite being a complex issue, this campaign has simply mushroomed in a way which other marketers could only dream of for their brands. Tweet From SXSW to new apps on the scene, this month has seen another big month for social media. Let’s take a look at our what’s hot in social media round-up for March 2012… Charity and social media. The beginning of March saw a host of charities using International Women’s Day on 8 th as an opportunity to do something interesting in social. Social entertainment. Pinterest. This month the buzz around Pinterest has continued.
  • TREY PENNINGTON  |  TUESDAY, AUGUST 31, 2010
    [Marketing] Extend your influence by extending trust: a social story
    There’s a huge marketing lesson there I’m sure. Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ Extend your influence by extending trust: a social story by trey on August 31, 2010 A stranger walks into your store and tells you about his problem. After asking him a few questions to help you understand the problem, you hand him a brand new pair of shoes and tell him to try them for couple weeks. “If they work,&# you say, “just come back and pay for them. Typical? Probably not.
  • CONVINCE & CONVERT  |  THURSDAY, JULY 19, 2012
    [Marketing] How to Make Social Media Infographics That Get Noticed
    So, you are a marketing consultant with an emphasis on the digital side, but you also have been creating infographics for quite a few years now and some of your work is really spectacular. think people see it as another way to market stuff, right? Obviously, there is huge marketing benefit. ” But that’s the same thing that’s been happening to marketing for 30 years, right? But one of the biggest things I encourage, and I think there’s a little note in the book about this is, check out your local market first. Jay: Welcome everybody.
  • SOCIALFISH  |  TUESDAY, DECEMBER 17, 2013
    [Marketing] The Power of Targeting
    Related Posts 3 Facts About Fundraising on Social Media Multichannel Marketing For Nonprofits Six social media tactical articles you need to read Nonprofits: The Case for Integrating Email & Social What you need to know about Facebook Ads FB Graph Search – Implications for Brand Pages. This is the fourth post in a series provided for SocialFish by Artie Patel of  Attentive.ly. ————— In our last blog post, we talked about the power of personalization and discussed tips and tricks to sending meaningful messages. Where are they spending their time?
  • DEVELOP SOCIALLY  |  THURSDAY, APRIL 7, 2011
    [Marketing] Facebook Landing Pages Simplified
    Digital Marketing Facebook Social Media Develop Socially Emerging Media facebook Facebook How To featured justin brackett justinthesouth Online Community samanhta collier Samantha Collier Samtaracollier social mediaIf you choose to have a professional page on Facebook you should seriously consider creating a customized landing page. It’s also a good idea to create two pages: one that will greet new “non-fans&# that entices them to like your page and another that shows up after they “like&# your page and thanks them for it. It sounds hard to do right?
  • BILL HARTZER  |  THURSDAY, OCTOBER 28, 2010
    [Marketing] How to Download Your Information from Facebook
    Tags: Social Media Social Media Marketing Social Networking download facebook information facebook facebook download facebook privacy tech technology
  • JEFF ESPOSITO  |  WEDNESDAY, MAY 23, 2012
    [Marketing] Uncommon uses for business cards
    Business cards are often the first piece of marketing or branding collateral purchased by businesses of all sizes. Many times we think of these cards as a way to trade pertinent contact information and make a great first impression on clients, peers or prospects. This image from the creative team at Vistaprint showcase some additional creative ways that businesses can utilize their business cards beyond the contact data. Some of my favorites include: using the reverse as an appointment reminder (my dentist does this and I love it). showcasing customer testimonials.
  • JACOB MORGAN  |  FRIDAY, OCTOBER 21, 2011
    [Marketing] Emergent Collaboration Vendor Review: Harmon.ie
    Every Friday I’m going to be reviewing a vendor in the emergent collaboration space and will provide an overview on that vendor which includes everything from leadership and vision to technology and market focus. Overall direction/strategic vision for the company/leadership team. I’ve known Mark Fidelman for a few years now and really have to admire the vision and the ideas he has for the emergent collaboration space.  I’ve also met Yaacov, the CEO and David, the VP of marketing and product strategy. Every post will cover the same elements for different vendors.
  • BLUE FOCUS MARKETING  |  SUNDAY, FEBRUARY 16, 2014
    [Marketing] [VIDEO] IBMer @AndrewGrill talks @SocialEmployee w/ @CKBurgess #SocBiz #IBMConnect #IBM
    It also features brief thoughts from myself, Blue Focus Marketing (@ BlueFocus ) President Mark Burgess (@ MNBurgess ), and brief clip from a conversation we had with our esteemed colleague-in-arms and author of  Socialized! The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. As I explained then, there is always electricity in the air whenever I’m in a room full of IBMers.
  • TWIST IMAGE  |  SATURDAY, NOVEMBER 23, 2013
    [Marketing] A New Golden Age For Television
    Brands are all hot over the Internet and digital marketing, but is television entering into a new golden age? If you''re in the media and marketing business, you should spend a few minutes watching this: Tags: amc. digital marketing. From a purely content and technology perspective, there is no doubt that television has evolved at a rapid pace in the past decade. Some might argue that this was a needed shift in a world where the Internet has captivated the world''s attention, while other''s might argue that this is the natural evolution of the medium. boardwalk empire.
  • PROBLOGGER  |  THURSDAY, FEBRUARY 20, 2014
    [Marketing] Do Something Different Today to Help Grow Your Blog
    But sometimes we get stuck in a rut marketing ourselves to our audiences. It is a truth universally acknowledged that if one has a blog, one is in want of readers. We want people to stop by and read our stories, hear our messages, see our videos, listen to our podcasts. We want to connect, we want to share, and we want to engage. It might be from a lack of time to spare, it might be from fear of the unknown – but it happens more often than we think. Proven traffic-drivers and ways to engage your readership are talked about a lot. Think Outside the Box. Let’s do a little experiment.
  • SOCIAL WAYNE  |  THURSDAY, DECEMBER 8, 2011
    [Marketing] Guest Post: What does Google+ Need to Fix?
    Guest Post Author: Paul works in the marketing department for  CliqStudios , a cabinet manufacturer that sells  white kitchen cabinets  and more factory-direct, and is a blogger and Apple fanatic. We all know of Google’s dubbed “Facebook killer” called Google+ that has, in fact, failed to kill Facebook. We also know that the success of Google+ is also highly debated. Sure, it sports over 40 million users, but only a fraction of those users actually remain active. In contrast, as of last September, Facebook has over 800 million active users worldwide. So, what went wrong for Google+?
  • SOCIALNOMICS  |  TUESDAY, SEPTEMBER 22, 2015
    [Marketing] 5 Tools for Social Content Retargeting
    Of all the retargeting tools on the market, these are some of the best, with the largest payout.   “ Social networking services ” by Wilgengebroed on Flickr. It’s a common issue that webmasters fear losing website dropoffs, and that dropoffs represent potentially lost clients. Content retargeting swiftly became the means to stay in front of these clients even after they leave: and these primarily involve ads and email drip campaigns. Twitter Tailored Audiences. WixShoutOut. But now they have a great retargeting tool too; it’s called WixShoutOut. AdRoll.
  • PROBLOGGER  |  TUESDAY, FEBRUARY 26, 2013
    [Marketing] Four New Ways to Monetize a Blog
    In this scenario, the blogger is like a full-time marketing team for a range of startups within the incubator. It’s common these days for companies to  buy a startup to get the employees who would otherwise not be in the job market. The ad industry is dead. Target will only buy remnant inventory. Federated Media, the darling of the online ad world, is just about vaporized. So how are people going to make money blogging? Here are four ways. Image by Jeff Kubina, licensed under Creative Commons. 1. Build a paywall. This was once seen as impossible. What will you do?
  • SOCIALNOMICS  |  MONDAY, MARCH 30, 2015
    [Marketing] What Entrepreneurs Need to Know about Crowdfunding Startups
    You have to develop a strategy and market your way to the top. Actively market and advertise. That’s why it’s extremely important that you market and advertise your campaign continuously. The internet is a goldmine for entrepreneurs; especially when it comes to funding startups and raising capital. However, for every success story, there are hundreds of failures. The difference lies in the approach. You can’t simply post a fundraiser and expect it to succeed. The Rise of Crowdfunding  . As any billion dollar industry does, crowdfunding started with very humble origins.
  • SOCIALNOMICS  |  THURSDAY, DECEMBER 17, 2015
    [Marketing] 4 Ways to Use Social Media to Improve Local SEO
    Search engine optimization (SEO) is currently one of the most important things to be aware of when marketing your business online. There are many avenues you can take to raise awareness for your brand and website, but none are as lucrative as social media. This is particularly important for local SEO. There are several ways you can use social media to benefit local rankings. When it comes to boosting SEO, the best social media networks for small and local businesses go as follows: Google Plus. LinkedIn. Twitter. Facebook. Pinterest. Include a Dynamic and Relevant Content Strategy.
  • TWIST IMAGE  |  FRIDAY, OCTOBER 21, 2011
    [Marketing] Winning Workplaces
    Ever since ultraportable laptops became available on the market (in the early 1990s), I always used my own money (even when I had an employer) to buy one of these laptops. Isn't is amazing how a work environment affects both productivity and general health? As someone who loves the work that I do, I often struggle when people moan and complain about their work environment. From the chairs they sit on to the desks they sit at, to the structure of the physical environment to the physical location of the building. Remove the workplace from the work. My own allowance. Gitomer's response?
  • BILL HARTZER  |  THURSDAY, SEPTEMBER 17, 2009
    [Marketing] Web Hosts Hijacking 404 Error Pages on Live Web Sites
    Search Marketing. Tags: Marketing Foo Some web hosting companies have now taken it to a new low: they are monetizing (making money) from your web site without your knowledge. Web hosts are now hijacking their customers’ 404 error pages and putting up a slew of paid ads: advertisements, when clicked, make the company money. And most web site owners don’t even know that this is happening to them. It could be happening to you, on your web site, and you don’t even know it. But what your web hosting is doing is not right. Absolutely not. Non-Existing User Pages.
  • SOCIALNOMICS  |  FRIDAY, NOVEMBER 28, 2014
    [Marketing] How to Make an Awesome Photo Slideshow
    It doesn’t matter for what occasion you are making your slideshow: birthday, wedding, funeral, anniversary, product marketing event, whatever – as there is one simple rule that should be applied to slideshows in all circumstances. Slideshows can hardly be called a novelty – they have been around, known under the same name, since early 1900s, and their predecessors go as far back as 1600s. Here are a few tips on how to make your slideshow really engaging, interesting and effective. 1.     Keep It Short. Do you want that? thought so. Make sure your music matches the general mood of images.
  • MINDJUMPERS  |  MONDAY, OCTOBER 18, 2010
    [Marketing] The New Facebook Groups Explained
    Facebook Changes Their Pages – What Does It Mean For Your Marketing Potentials? Tweet When it comes to Facebook’s different functions and products, the confusion is many times never ending for the general users. New changes are constantly being made, so I’m going to try and sort out the confusion a bit by explaining how to use the new groups. First of all, the new groups differ a lot from the groups that we have known so far. For instance like in the case of a team of collaborators or a group of people who needs to organize a trip, just to name a couple of examples.
  • BILL HARTZER  |  SATURDAY, OCTOBER 18, 2014
    [Marketing] Bill Hartzer Weekly Update: October 18, 2014
    And in case you’ve missed it, you might want to check out SocialCentiv, a really cool new Twitter marketing tool. SocialCentive Twitter Marketing Software Free Trial. SocialCentiv is some new Twitter marketing software (it’s really a dashboard) that feeds you Tweets by people. and here’s the post that I wrote about it: https://www.billhartzer.com/pages/using-socialcentiv-twitter-marketing-software-lead-generation/. Google Penguin Refresh this weekend, and a pricing bug found in GoDaddy’s domain registration. GoDaddy Pricing Bug. link]. link].
  • KONO SOCIAL  |  FRIDAY, AUGUST 3, 2012
    [Marketing] Use Offline Materials to Convert Customers into Fans & Followers
    This is a great example by Crumbs Bake Shop of how a business can use OFFLINE marketing to get its customers to connect with them ONLINE. Couple this with a sticker near the entrance, “take one” cards in a display stand by the cash register, buttons pinned to all employees, and a staff that’s trained to encourage customers to join the conversation (and get exclusive deals) online, and your Social Media marketing will go to a whole new level! Social Media
  • PROBLOGGER  |  MONDAY, JANUARY 21, 2013
    [Marketing] Are You Following these 5 Headline Writing Tips for Better SEO Traffic?
    Step 5. A/B Test your headlines using Twitter or email marketing. The same test can be done with an active email marketing list. Garrett Moon is the marketing director at Todaymade , a web software and design company that created TodayLaunch , a fast and affordable social media dashboard. This guest post is by Garrett Moon of Todaymade. There are so many variables to a great blog post. There’s the topic. There’s the writing style and overall quality. But few things compare to the headline. They can, however, add complexity to the original problem. Step 1.
  • TWIST IMAGE  |  THURSDAY, AUGUST 25, 2011
    [Marketing] Steve
    As technology advanced, we were one of the first families to own a PC ( IBM clone ) and when modems entered the market, I was right there busting the piggybank to get connected. Do you remember being in your teens and buying a ticket to a concert? I was (and still am) a huge fan of music. My genre of choice is anything loud, hard and aggressive, but I've mellowed over the years and get as much joy out of jazz, classic rock and stuff in between. I can remember being in my early teens and hearing that a band that I loved was coming to town. Old habits die hard. Bad plan. Recently. brand.
  • SPIN SUCKS  |  WEDNESDAY, NOVEMBER 24, 2010
    [Marketing] Travelers Are My Biggest Complaint?
    Tags: Cause Marketing Marketing Online Marketing donate holidays malaria mosquito squad online challenge thankful Thanksgiving
  • MINDJUMPERS  |  TUESDAY, NOVEMBER 9, 2010
    [Marketing] Building Up a Small Business Through Social Media
    Here, I stumbled across an interesting case from a little Chicago-based cupcake-manufacturer who has made social media their main marketing-tool. Tweet Last week I attended the international J. Boye web-conference in Aarhus, Denmark to learn more about how organisations around the world embrace the opportunities offered by social media. Short Presentation. Foiled Cupcakes was established in 2009 after the popular TV-show Sex and the City had made cupcake-sales explode in New York. The business model was simple – yet a bit untraditional. Building Social Business. Facilitate fun. 3.
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