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  • DIVA MARKETING BLOG  |  WEDNESDAY, FEBRUARY 24, 2010
    [Marketing] Social Media Boots Are Made For Running
    Social media does not live only in the world of marketing. Dell is a marketer's dream selling millions of dollars of computers through special Twitter offerings.   These boots were made for walkin' and that's just what they'll do  It's funny the songs that get stuck in our heads. As I prep for a trip to San Antonio boots and cowgirl hats spin in my mind. And girlfriend, those Texas boots are red and sassy! Wondering if Nettie will be wearing a pair. Social media is walkin' and some might say runnin' through our business practices.
  • TWIST IMAGE  |  TUESDAY, JUNE 18, 2013
    [Marketing] The One Key To Successful Content
    Still, the answer that both Seth and I laid out to the audience last night is something that most content marketers don''t understand. Most marketers who are creating content are worried about things like the type of content they''re writing (text, images, audio, video)? content marketing. 'What do you think makes someone''s content relevant? Last night in New York City, the kind people at Google hosted a book launch for CTRL ALT Delete. Instead of making it the standard fare, I opted to invite Seth Godin to join me on stage to discuss some of the core concepts of the book.
  • TWIST IMAGE  |  SATURDAY, MAY 19, 2012
    [Marketing] Six Links Worthy Of Your Attention #100
    Why not be able to take a marketing class at Stanford , a strategy course from Harvard and then a physics class from MIT all from the comforts of your computer ?' 93Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "On their 20th anniversary, Wired is spending a bunch of time with people who've shaped the face of technology. In this piece, they look at the seven lenses through which they try to guess the future. They still hold true today, and author Thomas Goetz gives them a great update." don't. Absolutely.
  • SOCIAL WAYNE  |  FRIDAY, DECEMBER 10, 2010
    [Marketing] 31 must read articles from the week that Google dominated the tech news
    I almost called this post “ This week in Google &# but wow, Google had a very busy week. It seems almost every day Google was either announcing something new or updating a few of their products. Google is closing out 2010 with a bang! So far, a new phone (Nexus S), a new Chrome OS, a Book Store and more. If you missed any of the Google news, here’s a recap: 31 must read articles from the week that Google dominated the tech news. Looks Like “Google +1? Congrats to the Google team. Did I miss any other Google News from the week? Featured News google
  • TWIST IMAGE  |  THURSDAY, APRIL 14, 2011
    [Marketing] Control. That Old Thing
    Brand still controlled their vision, mission and the marketing materials that go along with it, while consumers could now say whatever they wanted to about the brand and mash-up those materials as they saw fit. You rarely hear Marketing theorists talk about the brands inability to have control over their message anymore. marketing materials. marketing theorists. Can brands be in control of their message? These companies were being put on notice: they were no longer in control of their brands. The war to control the message had been lost. What happened to control?
  • LOUIS GRAY  |  THURSDAY, MAY 19, 2011
    [Marketing] Why The Filter Bubble Is No Bubble and It's Not Bad Either
    Spending considerable amount of time thinking about the impact of machine-driven personalization as VP of Marketing at my6sense , as well as being an early adopter of many other tools that adopt various factors of personalization, from The Cadmus to Zite , Flipboard , Hunch , Cascaad and others, it is important to think about the impact of our efforts to bring personal relevance to the fast-moving Web and if we are indeed pushing people instead to a house of mirrors where most things look the same and the comfortable world agrees with our world view. The result? Always.
  • SOCIALNOMICS  |  TUESDAY, MARCH 1, 2011
    [Marketing] Best 11 Facebook Promotion Apps
    Suggested book: Facebook Marketing: An Hour a Day. Facebook Queen Mari Smith recently listed her favorite Facebook promotion apps on Social Media Examiner : What apps are best for running contests? One of the most widely used apps is Wildfire app. Easy to use and competitive pricing. Wildfire app. You can choose among 10 different types of promotions , including photo, video, quiz, trivia and more: Wildfire app promotion choices. Wildfire app promotion choices. See Wildfire’s FAQ to decide among running a sweepstakes, contest or coupon/giveaway campaign. Vitrue. BuddyMedia. Votigo.
  • DANNY BROWN  |  THURSDAY, OCTOBER 7, 2010
    [Marketing] The Problem with Automated Urinals
    This is meant to be a marketing blog with social media insights, no?&#. Or your marketing. Are you jumping into a new market prematurely? I have a problem with automated urinals. Not in how I use them; I know how to pee in public (and I’m sorry if this post veers off into uncharted territory here – I’ll try keep it clean). No, I’m more frustrated with the way automated urinals use themselves. For anyone not sure what an automated urinal is (my lady readers might not be aware of their delicacies, for instance), here’s the quick overview.
  • LOUIS GRAY  |  THURSDAY, OCTOBER 14, 2010
    [Marketing] my6sense for Android Adds Instapaper, Replies, DMs, More
    After joining the company as their VP of Marketing in late August , I've seen the application launch on Android, and worked with the engineers to get their priorities focused on those areas that will bring the highest functionality for users. Disclosures: I am Vice President of Marketing for my6sense. I would be remiss to not highlight the continued updates the my6sense team has made to the company's Android application, aimed to surface the best content for you from your news and social streams, based on your own interests. More screens are planned of course.
  • ACIDLABS  |  TUESDAY, MAY 18, 2010
    [Marketing] Curiosity and #telstradesire
    Mostly, I’m curious as to how all these moving parts fit together in a hyperconnected world and what that might mean for influence, for social media marketing, for relationships. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. Like the others, it’s not a ridiculous purchase for me to go out and spend between $700-$1200 on a smart phone I use for work. It strikes me as a reasonable spend. I’ve got a pretty decent public profile.
  • SOCIALFISH  |  TUESDAY, DECEMBER 17, 2013
    [Marketing] The Power of Targeting
    Related Posts 3 Facts About Fundraising on Social Media Multichannel Marketing For Nonprofits Six social media tactical articles you need to read Nonprofits: The Case for Integrating Email & Social What you need to know about Facebook Ads FB Graph Search – Implications for Brand Pages. 'This is the fourth post in a series provided for SocialFish by Artie Patel of  Attentive.ly. ————— In our last blog post, we talked about the power of personalization and discussed tips and tricks to sending meaningful messages. Where are they spending their time?
  • GEOFF LIVINGSTON  |  WEDNESDAY, MARCH 30, 2011
    [Marketing] Can We Give the Jedi/Ninja Thing a Rest?
    “As an Interactive Jedi, I created the Triangle of Relevance as a means of wielding the Force to lure target audiences into my inbound marketing strategy,&# Angie Schottmuller. OK, we get it. The whole social media Jedi/Ninja thing is supposed to make work funner. It was cool when Todd Defren used it to start a social media education series years ago. Now it’s reached the point of ridicule, and really hurts the sector more than anything. Telling them you’re a social media jedi or ninja is the fastest way to send them a red flag. That’s right!
  • SPIN SUCKS  |  WEDNESDAY, OCTOBER 19, 2011
    [Marketing] Building Community with MarketMeSuite
    Use the location-targeting feature to find people in your market. Today’s guest post is written by Lisa Gerber. You may have heard a thing or two lately about CEOs and their communications challenges (cough, Netflix ). Well,  MarketMeSuite CEO Tammy Kahn Fennell had the pleasure of sending a slightly different email to their paying customers recently; customers would no longer have to pay for their product. That’s right! MarketMeSuite (MMS), a premium social media dashboard, is now free. In a competitive domain, being free is certainly a nice differentiator. Hint hint.).
  • DIVA MARKETING BLOG  |  TUESDAY, AUGUST 14, 2012
    [Marketing] Bayler Healthcare System Takes A Leap Into Pinterest: Interview with Ashley Howland (Part 2)
    The secret to success in any social network, or blog, marketing strategy is elevating the content direction to beyond just messaging about the brand product. Part One of Diva Marketing's interview with Ashley Howland. Diva Marketing/Toby: In any new social media endeavor, they will not come unless you tell them. Diva Marketing/Toby: Pinterest provides interesting consumer insights. Diva Marketing/Toby:   Let’s talk about docs. The challenge is to ensure that this value-added, or what I call "selfless content", supports the brand promise and values. .
  • CONVINCE & CONVERT  |  TUESDAY, MAY 21, 2013
    [Marketing] 6 Ways to Make More Out of Your Facebook Ad Campaign
    According to Mashable, one marketing firm running Facebook campaigns for major brands is seeing mobile click-through rates for Sponsored Stories that are 12 times higher than their desktop rates — not to mention 45 percent less expensive. In most ways, FBX operates like a traditional exchange with marketers bidding in real-time to serve impressions to individual users based on their online behavior. In other words, the intent signal that makes search marketing so insanely effective is now working its magic on Facebook. Don’t Let Facebook Do Your Bidding.
  • JEFF KORHAN  |  WEDNESDAY, JULY 7, 2010
    [Marketing] Helping Small Businesses Embrace Social Media
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Small Business Marketing Talk - #8 | Main | Email Marketing Service MailChimp Likes Facebook » July 07, 2010 Helping Small Businesses Embrace Social Media The adoption rate of new media by small businesses is still, by any measure, much closer to zero than 50%.  Make it Practical Today Borders announced they are moving head-first into the eBook market.    So, lets put on our small business hats (we wear many of them!)
  • WRITTENT BLOG  |  THURSDAY, JULY 25, 2013
    [Marketing] 10 Actionable Blog Tricks to Skyrocket Your Sales
    Back in 2007, marketing guru Marcus Sheridan was the owner of a struggling swimming pool business. He took an unconventional approach to marketing by answering the question he received most often: how much does a fiberglass pool cost? Construction equipment manufacturer Caterpillar utilizes this blog trick effectively, and in the example below illustrates how to use customer questions as a title, and the basis, for content marketing :   Image credit: Shanna Kurpe. In fact, studies by Marketing Sherpa have found that highly-targeted blog articles increase sales leads 124%.
  • KYLE LACY  |  WEDNESDAY, MAY 19, 2010
    [Marketing] Benjamin Franklin: Social Media Mogul
    He has over a decade of experience, which includes an extensive background in marketing, public relations, e-commerce management, product development, technology, and web development. Benjamin Franklin and Twitter may not appear to have much – if anything – in common, but history tells a different story. In fact, the impact that social media sites like Twitter have had on how we communicate is a near reflection of the massive shift in colonial communications that occurred under then Postmaster General, Benjamin Franklin. Flash forward to today.
  • SPIN SUCKS  |  FRIDAY, MAY 20, 2011
    [Marketing] #FollowFriday: Erica Allison
    She blogs about PR and marketing, being a mom and a business owner, and life in general. I remember the moment I “met&# Erica Allison. She was testing out video (which she’s really good at) and I was the subject of her very first video blog. remember getting the alert that I’d been mentioned and I went over to the video and started to watch it. still have the same reaction watching it that I did that first time. My cheeks flushed, I grinned from ear to ear, and I thought, “Who the heck is this woman?&# comments, 75 tweets, and nearly 2,000 pageviews.
  • LOUIS GRAY  |  WEDNESDAY, FEBRUARY 9, 2011
    [Marketing] Why We Brought my6sense to Twitter.com via Chrome
    Disclosure: I am Vice President of Marketing at my6sense. This morning, as you might have seen from one of the many places that covered the launch , my6sense took its first step beyond the world of mobile , bringing tweets ordered by personal relevance to Twitter.com , in the form of a Chrome Web browser extension. The idea, of course, is to take on the challenge of finding excellent content in your real-time streams and bringing it to the top. More signal and less noise. So something is needed. Even Twitter says " Our Challenge Is Relevance ". We agree and we're hoping to help.
  • KOKA SEXTON  |  MONDAY, SEPTEMBER 29, 2008
    [Marketing] Koka Sexton dot Com
    Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Why geeks make better boyfriends In the wide world of dating, there are many options. Do you go for the flashy guy with the smooth smile, or the dude in the corner typing away on his laptop? found this list on the best of CraigsList and thought it was worth sharing. While geeks and nerds may be awkward, they’re well-meaning 9 out of 10 times. That smooth dude with the sly grin and the spider hands? Wonder what HIS intentions are… plus, I’ve never had a geek guy not call me when he said he would. Score major points THERE. GIRL!!
  • WRITTENT BLOG  |  MONDAY, AUGUST 11, 2014
    [Marketing] 9 Data-Driven Copywriting Tips
    But today’s content marketers have an immense amount of information at their fingertips. 'Image source. Copywriting is creative work. If you’re not data-driven, you’re probably missing out on a wealth of information. Today, you’re in luck. We’ve scoured some of the most fascinating large-scale research projects, case studies, and other forms of intelligence.. The result is a totally-actionable list of copywriting tips that can make a real difference in how well your work performs. Check it out: 1. Use Peer Pressure. Use Pictures of Babies and Women.
  • SIMON MAINWARING  |  MONDAY, FEBRUARY 7, 2011
    [Marketing] EdRover: Using social media to fast track public school education
    Combining my experience in mobile marketing, passion for education and determination as a mother, I concocted a whole new approach to fundraising for education. As powerfully demonstrated by films such as Waiting for Superman and Race to Nowhere , the U.S. public school education system is in desperate need of greater support and new thinking. mother of three young boys, Tania Mulry, 37, has taken this issue head on by developing an iPhone app that makes school fund-raising quick, easy and effective. And I knew that my contacts at large retailers would come in handy, too.
  • ACIDLABS  |  WEDNESDAY, JANUARY 13, 2010
    [Marketing] Focussing on the voice of the customer
    While I realise (abundantly so) that we can probably never create the perfect product or service, I’d like to argue in this post that the primary consideration we need to focus on as user experience designers, service designers, marketers or whatever, is the voice and view of the customer. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. But just how much do we really consider them ? don’t think it happens nearly enough , nor well enough.
  • FEVER BEE  |  TUESDAY, DECEMBER 13, 2011
    [Marketing] Self-Concept
    Are you a journalist, marketer, community manager, footballer, pianist? Specifically, what type of journalist, marketer, community manager, footballer or pianist are you? If I asked, " Who are you? " You might tell me your name. That's fine, but it's the next few sentences that matter. Do you describe yourself as a mother/father? Husband/wife? Do you describe yourself as young/old? Sick/healthy? Passionate/depressed? Do you describe yourself through your job or through your hobby?   Everyone has a self-concept.  
  • GET SOCIAL PR  |  TUESDAY, JULY 20, 2010
    [Marketing] Social PR: Reading You Can't Affort to Miss
    Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Johnson Social PR: Reading You Can’t Afford to Miss July 20, 2010 Social PR is a public relations issue worthy of your attention. Because it’s about build relationships. Relationships that grow businesses. Relationships that help non-profits help those they are designed to help. Relationships that help us as a people build a better life. Relationships that bring a bit more security to a world that seems more insecure than ever before. Citing the problem is in the structure of agencies. Hold them accountable.
  • MICRO PERSUASION  |  SUNDAY, JULY 4, 2010
    [Marketing] How I am Declaring My Independence from Technology Today - The.
    Fourth, I dumped tons of of stuff : RSS feeds and virtually every email newsletter, with two exceptions - Marketing Charts and the Social Media Smartbrief Fifth, I am setting up lists on Friendfeed to help me find signals in the noise and so that I can do the same here for you, my audience Anyone have any other tips? Every marketer should have this PoV, at least in my opinion, because the generation that grew up with the net operates at a different level than many of us do. Some marketers (like yourself) are Conquistadors and African Explorers, mapping the territory.
  • CONVINCE & CONVERT  |  TUESDAY, SEPTEMBER 21, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally). Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me. haven’t heard about Objective Marketer but I’m going to look into it now. Smart.
  • SOCIALNOMICS  |  TUESDAY, JUNE 7, 2011
    [Marketing] Two B2B Rockstars in Social Media
    But how likely are they to follow a marketing agency or tech service? Forrester Research, like Hubspot has realized the benefit of truly engaging with their target market. From personal experience I can say that implementing social media for a B2B is far from simple. It takes way more effort than for a B2C. For example, people are way more likely to “like&# or “follow&# a brand like Burberry or Gucci because they love their clothes. little harder, right? Hubspot. Hubspot totally rocks it on both Facebook and Twitter. They share webinars, blog posts, events, and more.
  • ARI HERZOG  |  SUNDAY, AUGUST 12, 2012
    [Marketing] 8 Steps to Write a Meaningful Blog Post
    When he's not blogging, Ari helps brands improve their digital media marketing. Choose a topic. get a lot of my ideas from other blogs. Sometimes I want to restate something in my own words. Sometimes there is hidden fodder in a much larger post. also turn to Alltop when stuck. John Haydon inspired me to write this post. He shared how to get blogging ideas from emails. wanted to personalize it. Write the title. always write the title first. The body comes second. When I find my writing segues away from the title, I copy that chunk of text and create a new blog post from it. Get an image.
  • KIKOLANI  |  MONDAY, OCTOBER 1, 2012
    [Marketing] The Opportunities of Niche Blogging
    However, being even slightly familiarized with the principles of Internet Marketing and branding, you will come to discover that niche blogging is one of the best outlets for some professionals out there, if not even the agent of revenue itself. can relate, and connect way more, and way faster with people in the lifestyle niche, than people in the Internet Marketing and blogging niche. You have the flexibility to adjust to the market and your capabilities. With niche blogging, you can sense the market, and act appropriately. This is a guest post by Slavko Desik.
  • DANNY BROWN  |  THURSDAY, MARCH 3, 2011
    [Marketing] Why We Don’t Charge for Blog Topics
    Why We Don’t Charge for Blog Topics originally appeared on Danny Brown - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Over at For Bloggers By Bloggers, we offer free weekly blog topics every Saturday. collection of various ideas, titles and niches, it’s to help bloggers get inspiration when they hit the blog topics wall. As bloggers, we know how difficult it can be to come up with just the right idea sometimes. So, the blog topics section was set up just for these times. So, great to see that the service is helpful. But premium?
  • DANNY BROWN  |  THURSDAY, SEPTEMBER 23, 2010
    [Marketing] Alexandra Kirsch and the Perfect Blogger Pitch
    Bloggers are becoming an ever-important part of any promotional campaign, whether it be PR, marketing, advertising, product or book launches and more. Yesterday I shared two posts I thought you should read over at the Spin Sucks blog. One of them was by Gini Dietrich and looked at how the PR industry is letting itself down when it comes to blogger outreach programs. This post in particular has sparked a great debate in the comments section on good PR, poor PR and more. It’s a great read and well worth checking out. Why is it so good? Read on. Knowing the Blogger. Simple.
  • WEB METRICS GURU  |  MONDAY, AUGUST 2, 2010
    [Marketing] Social Media Scorecard & what Social Media is Good For – and ultraviolet light
    In talking with Cecilia Pineda Feret (Online Marketing & Community Strategist for Havana Central), especially over the last week, while looking over the Social Media progress over the last month  -  we enabled Google Analytics tracking on the website to include all downloads, all outgoing links, all email links (via Google Analytics tracking scripts), all reservations to OpenTable , Tell A Friend, Get a Quote, VIP Guest List, etc. Though the interchange with Cecilia I was able to come up with what we’ve accomplished and what we haven’t been able to accomplish, and why.
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, APRIL 11, 2013
    [Marketing] Accounting For The Real Value
    Business, markets, wall street, the entire economy are driven by results. News of any event that could influence the results, good or bad, immediately changes the short term economic behavior of an entire market or an individual company. Marketing spin can no longer put “lipstick on the pig” of bad news, bad practices and management asleep at the wheel. 'The system by which organizations measure performance and the related “expenses and invested capital” that drive performance is archaic. Results Are Not Just Financial.
  • SOSHABLE  |  MONDAY, DECEMBER 29, 2014
    [Marketing] It’s All Going Mobile. We Get It. Now What?
    'When I finally stopped counting, I found 43 articles posted this week on various publications proclaiming that everything was going mobile and that marketers and businesses need to make the appropriate adjustments. All of the articles had two things in common: they gave reasons why we needed to market to mobile users and they didn’t give very good ways other than the basic or generic methods for doing so. Both can be made local, thus the SoLoMo concept that has been so popular at marketing conferences for a few years now. That’s all. Everything. Signs.
  • STAY N' ALIVE  |  SATURDAY, MAY 14, 2011
    [Marketing] Of Worldwide Religious Social Media Presence, the LDS Church Ranks Well
    I've shared previously the natural desire of Mormons to share their beliefs , and, in a way that we're natural marketers by just wanting to share something we really believe in and which is doing great things for the world. I've shared previously the natural desire of Mormons to share their beliefs, and, in a way that we're natural marketers by just wanting to share something we really believe in and which is doing great things for the world. It's no secret the Church takes its online presence seriously. You may be wondering, "why", though. So ask around if you're interested.
  • JACOB MORGAN  |  THURSDAY, JULY 15, 2010
    [Marketing] Implementing Enterprise 2.0 at Intuit, Part Three: Cultural and.
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Implementing Enterprise 2.0 at Intuit, Part Three: Cultural and Organizational Shifts View Comments July 15th, 2010 This is part three in a multi-part series on how Intuit is implementing Enterprise 2.0 within their organization.  successful. Corporate culture shifts Intuit has a history of a fairly open culture and  believes that failure is ok as long as you learn from it and the failure is fast and fairly low cost.  This allows the employees to actually participate in real time.  use within Intuit.
  • SPIN SUCKS  |  TUESDAY, FEBRUARY 7, 2012
    [Marketing] Social Selling: How to Ethically Reach your Followers and Drive Sales
    Kieran Flanagan is the inbound marketing manager for EMEA at Salesforce, which has just launched its social success site in the U.K. Today’s guest post is written by Kieran Flanagan. . In many ways, the advent of social selling has changed how we do business. Gone are the days of faceless organizations. Now, businesses rely on getting and maintaining the good will of their customers in order to make a sale. How do businesses do this? By harnessing the power of social selling and driving sales from the inside out. What Is Social Selling? How Not to Do Social Selling. Well done.
  • SOCIALFISH  |  WEDNESDAY, MARCH 4, 2015
    [Marketing] “WHAT GOT YOU HERE” EVENT & RECEPTION – MARCH 18, 2015
    One of the most consistent patterns in business is the failure of organizations to stay at the top of their sectors when technologies or markets change. David Bushnell, Experiential Marketing Consultant, Former Creative Director for Lady Gaga. 'In the DC area? You’re invited to join us! “WHAT GOT YOU HERE” EVENT & RECEPTION – MARCH 18, 2015. TIME: 3:00 – 6:00 PM. LOCATION: 816 N St Asaph Street, Alexandria, VA. COST: Complimentary. REGISTRATION:  https://whatgotyouhere.eventbrite.com. Jamie Notter, Culture Change Consultant, Culture That Works.
  • ENGAGE  |  SUNDAY, FEBRUARY 12, 2012
    [Marketing] Why Shakespeare’s Tweets are Better Than Yours
    Don’t journalists, PR professionals, marketers, salespeople, and overall storytellers strive for powerful language every day? “T here’s no money in poetry, but then there’s no poetry in money, either,” said poet, Robert Graves. As an English major with a concentration in (you guessed it) writing poetry–I wrote, analyzed, and interpreted–all while wondering where my liberal arts degree would take me. Inundated with similes, allegories, symbols, and allusion, I learned how to prove themes and refute theses (bring on the riches!). Headlines drive traffic.
  • GAURAVONOMICS  |  WEDNESDAY, AUGUST 18, 2010
    [Marketing] GlobalPost Story on the Role of Social Media in the Kashmir.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « The IdeaSliver Manifesto Are We Becoming Digital Nomads? » GlobalPost Story on the Role of Social Media in the Kashmir Protests Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! 2, 2010. More than 30 died in the last week or so. For more, read my bio.
  • SPIN SUCKS  |  FRIDAY, OCTOBER 28, 2011
    [Marketing] Gin and Topics: Lollipops, Donkeys, and Misrepresentations
    For those of you in PR, marketing, or advertising, it’s a not-to-be-missed campaign. As a marketer, it’s interesting to see what kind of data you can get online for customers and prospects. It’s Friday! And it’s the weekend before Halloween, which means you have today and tomorrow to get your pumpkin entry in on our Facebook wall. saw some of the prizes yesterday and I may have to enter myself! They’re goooood! We’ll be announcing the winners on Monday. SNL Honors Steve Jobs; Skewers Netflix and Facebook. Prostitue Turned Into Donkey.
  • JACOB MORGAN  |  WEDNESDAY, NOVEMBER 25, 2009
    [Marketing] What's Happening with Enterprise 2.0 Adoption?
    Jeff Whitney Its interesting to consider the the market maturity life cycle. would suggest that by pure market share numbers that this is very much an early adopter market. market is currently in an early majority or late majority (each consists of 33% of the market) then the actual market for enterprise 2.0 use is quite small given the relative size of today's software / services vendors supporting the market today. market is actually growing but even now it's not too small. That's another reason why I think the market for E2.0
  • DANNY BROWN  |  MONDAY, JANUARY 24, 2011
    [Marketing] Why Affiliate Vendors Need to Start Taking the Rap
    Instead, it’s the affiliate vendors who are letting their affiliate marketers down. PR and marketing programs could also adopt this approach, so any bloggers or Twitter users, etc, that are part of a promotional program know they have to make sure they’re not misleading anyone with their promotional updates. There’s a lot of news about disclosure online at the minute. It’s becoming even more important as the U.K. joins the U.S. in cracking down on non-disclosed social updates , whether it’s on your blog, Twitter, Facebook, or anywhere else.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Marketing] PKM and the Organization - Pollard
    Customers, outside the corporate firewalls and disinclined to participate in technology initiatives designed for the suppliers needs rather than theirs (as most e-newsletters, e-rooms and Extranets are), continue to interact, information-wise, with suppliers the same way they always have -- receive (and usually turf) the marketing mail, put in their orders and rely on their relationship manager to decipher the former and process the latter effectively. Dave Pollards environmental philosophy, creative works, business papers and essays. September 2006. Aug Oct. MADE IN CANADA. together.
  • FRESHNETWORKS   |  TUESDAY, MAY 20, 2014
    [Marketing] Why more FCA guidance on social media could free up financial services companies to be successful
    'Marketers in the  financial services industry were expecting the Financial Conduct Authority (FCA) to issue new guidelines about social media in the first quarter of 2014. This means that they often try to conform to the highest standard in order to minimise the work of meeting different expectations across different markets. At a recent  Financial Services Forum  event, David McSpadden, Senior Vice President of Global Client Marketing from Franklin Templeton Investments (FTI) presented an excellent case study into how his organisation has approached social.
  • CONVERSTATIONS  |  WEDNESDAY, APRIL 30, 2014
    [Marketing] Work With Us on Our Bigger Projects?
    Marketing. 'The types of projects we do with small businesses at SmallBizTracks falls into one of three levels of customization: Basic, Advanced, or Master. When we scope the work of a Master Level project , we occasionally look for freelancers or contractors to do some of the customizing. These projects might encompass work on the web or mobile, print or design, or on location. Depending on the scope of these bigger projects , we might bring on freelancers and contractors from any of these fields:  Copywriters. Web Design. Display Merchandising. Graphic Design. WordPress Developers.
  • SIMON MAINWARING  |  FRIDAY, DECEMBER 30, 2011
    [Marketing] Happy New Year from We First
    strategy+business Best Marketing Book of 2011. What a year 2011 was! It was mad, fun, nerve-wracking, infuriating, surprising, depressing, stressful, joyous, exhausting, and more. So much sobering news around the world, so much painful, heartfelt transformation, so much optimism in the face of challenges by millions of people around the world. The year also saw the successful launch of the book, We First , for which I’m enormously grateful. few highlights of the response to the ideas include: - New York Times, Wall Street Journal, Amazon bestseller. This truly was a team effort.
  • SIMON MAINWARING  |  THURSDAY, JULY 28, 2011
    [Marketing] Toyota’s 100 Cars for Good: Putting products to good use for others and themselves
    It’s this marriage of purposeful marketing that benefits a company’s bottom line and society at large that has the potential to scale our response to the challenges our world faces. Creating a shift in the practice of capitalism requires a re-framing of thinking and behavior. Often, when you talk exclusively about the changes in corporate thinking, people rightly ask for concrete, actionable examples. When you talk exclusively about practical examples or tactics, they beg the question of the changes in thinking they imply. So my aim is to balance both.
  • SOCIALFISH  |  TUESDAY, NOVEMBER 13, 2012
    [Marketing] More Stats Than You Can Shake a Stick At
    How about this one:  according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations. Just a few statistics and links to some of the latest data around social media for you. For the latest stats on social site user growth, always check the RealTime Report. —————————— The #RLTM Scoreboard:  Social Networking Stats for the Week. Facebook: 1 billion active users. via  Facebook. via  Google.
  • CONVERSTATIONS  |  THURSDAY, AUGUST 14, 2014
    [Marketing] Best Practices and Elements of Successful Landing Pages
    Related Stories Best Practices of Email Marketing Driving Car Comfy 5 Freemium Tools Perfect for New Businesses Shocking: Most Small Businesses Don’t Have a Website. 'Landing pages with the proper design, purpose, and optimization are an essential part of building your online business presence. Here are eight standout guides and checklists to make sure you have successful landing pages. 10 Essential Elements of a Landing Page from WebDesignLedger – Learning how to design a killer landing page will add value to your design offerings. It’s what this guide is all about.
  • CONVINCE & CONVERT  |  SUNDAY, MARCH 10, 2013
    [Marketing] 4 Ways the Twitter You Know is Changing Forever
    This is going to dramatically increase costs for brands using Twitter as a major part of their social marketing program, as paying Twitter to increase distribution will join paying Facebook to increase distribution as teeth-gritting must-dos. Ways the Twitter You Know is Changing Forever is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Twitter is on its way to becoming something entirely different. At that point, Twitter became less about you and more about what’s worthy of attention. Twitter as a Ratings Service.
  • THE RELATIONSHIP ECONOMY  |  FRIDAY, JULY 16, 2010
    [Marketing] Social Side Roads or Highways?
    It is changing how people interact with markets. Slick marketing and tactical attempts to get the audiences attention are side roads not long term highways. Those who do extraordinary things change the game for those that don’t. Changing the game for others means you do something which changes the rules of the game before those following the old rules know it. Apple changed the game for mobile device manufacturers and for mobile users. Apple is now attempting to change the game for “laptops&# with the IPad. Google changed the game for internet search engine utility.
  • DANNY BROWN  |  FRIDAY, FEBRUARY 18, 2011
    [Marketing] A Quick Thank You to Evan Carmichael and Team
    Within about 20 minutes, Evan had replied, apologizing for any issues and advising that his marketing manager, Marija Sekularac , would look into it. Something a lot of businesses seem to forget… A Quick Thank You to Evan Carmichael and Team originally appeared on Danny Brown - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. When something goes wrong, how it’s resolved says a lot about the person or business. Evan Carmichael and team fall squarely in the latter category. recently became an author over at EvanCarmichael.com.
  • GEOFF LIVINGSTON  |  WEDNESDAY, MAY 4, 2011
    [Marketing] Network Solutions Matches $1000 in NextGen Tech Women Donations
    Educating women to succeed in this market needs to happen! Zoetica’s Julie Pippert and Kami Huyse. With just two days left in the NextGen Tech Women fundraiser , the team of Danny Brown , Allyson Kapin , Julie Pippert , Kami Huyse and yours truly has raised more than $2,200. All proceeds are going to the National Center for Women In Technology’s 2011 and their Award for Aspirations in Computing , which recognizes young women in high-school for their computing- related achievements and interests. Blogger Lisa Barone explains why this is not every woman’s attitude.
  • SPIN SUCKS  |  MONDAY, FEBRUARY 23, 2015
    [Marketing] Four Ways to Fight Content Thieves
    Ours simply says, “This first appeared on Spin Sucks,” but you could be so bold as to say, “This content was stolen from Spin Sucks” or “If you want to see a real content marketer, visit Spin Sucks, where this first appeared.” 'By Gini Dietrich Last year, I received an alert on a blog post I’d written here that was picked up by PR Daily. The blog that had linked to my post was for an ad agency’s blog…and it was a complete scrape of my content. Every day. So I called my friend at PR Daily and had her scroll through the posts with me.
  • ENGAGE  |  FRIDAY, AUGUST 12, 2011
    [Marketing] Is Your Content Worth Stealing?
    Image: takomabibelot ] If you liked this, try: 5 Powerful Stats That Make Content Marketing Worth Drooling Over Is That Your Blog Talking to Itself in the Corner? I hope you steal this blog post. There won’t be an alarm that goes off. The Feds won’t come to get you, and no one will probably ever know that you did. It’s not a trick, it’s not a trap, and it’s not a lure. actually want you to. Because that means I’ve done my job. The Question and Answer Economy Your audience has a series of ongoing questions that they must answer in order to do their job. Your content should provide this.
  • FRESHNETWORKS   |  FRIDAY, MAY 22, 2009
    [Marketing] 2. Champions, active users and trolls
    Tags: Holly Seddon Online communities Promoting Community Management Business Chat room co-creation community community management community manager customer communities freshminds FreshNetworks innovation Lurker On the Web Online and offline online communities online market research social media Social network Troll Twitter Virtual community Web web2.0
  • ENGAGE  |  THURSDAY, JUNE 26, 2014
    [Marketing] How to Craft Print Vs. Online Headlines
    However, content marketers need to alter their approach when writing for different mediums. 'What makes a good headline? As you likely know, there’s a difference between writing a headline that works for a print magazine and writing for the web. In magazines, we have the advantage of photos, imagery, a kicker, deck and layout to convey what the article is about. Each of these elements acts as a single instrument in a kind of visual orchestra. When these elements play well together, the effect is a pleasing melody that serves the needs of readers. Twitter links are briefer than that.  .
  • LOUIS GRAY  |  FRIDAY, FEBRUARY 4, 2011
    [Marketing] Yahoo! Hires Hotmail Vet to Manage Mail, Flickr, More
    Douty, whose Linkedin resume includes stops at Moxie Software and Groopix after Microsoft, joined Hotmail in June of 1996 as the first businessperson at the company, running marketing, product, sales and business development, he said. fight is no longer for search market share against Google. While most of the recent personnel news surrounding Yahoo! Joining the purple people on Monday was Steve Douty, one of the first five employees at Hotmail during the Web 1.0 Mail, Yahoo! Messenger , Yahoo! Groups , Flickr and Yahoo! Answers. Like its counterpart at Google, Yahoo! property.
  • LOUIS GRAY  |  TUESDAY, AUGUST 24, 2010
    [Marketing] Why My6sense: Right Time, Right Place, Right Context
    If you caught Marshall Kirkpatrick's story on ReadWriteWeb (See: My6Sense & The Geek Who Rode His Blog to the Edge of the World ) or caught the CinchCast interview I did with Robert Scoble , you know that I have joined digital intuition pioneer my6sense as the company's vice president of Marketing, after working with the company for a year as an advisor as part of my work with Paladin Advisors Group. Now comes the opportunity to help do my part, an active role, to transform the company from technology leader to market leader. fear it is only going to get worse.
  • LOUIS GRAY  |  FRIDAY, JUNE 10, 2011
    [Marketing] Chromebooks Poised for First Look Under the Microscope
    This is the age-old conundrum of marketing in general - tell us why it's better, not just that you've introduced something, but why this will help me. The company's initial marketing forays speak to fast boot up (which is yes, very fast), the elimination of viruses so common on Windows (but don't scare most Mac users), and the future being the Web. Google's browser-centric Chrome OS will be getting its first reviews from those outside of the company's beta program starting this week as units from Samsung and Acer reach the first buyers on OEM hardware. It's incredibly convenient.
  • BILL HARTZER  |  THURSDAY, DECEMBER 23, 2010
    [Marketing] Search Engine Optimization: 5 Keyword Research Tips
    First of all, you want to clearly define your search engine marketing efforts. One of the most important, if not the most important, part of search engine optimization is keyword research. Properly researching the keywords and keyword phrases is important for several reasons. Find out what people are searching for, which keywords are more popular than others, and focus your website’s content around those keywords. Here are five keyword research tips that will help your overall search engine optimization efforts. Clarify Objectives. Measure Performance. 5.Competitive Analysis.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, FEBRUARY 10, 2011
    [Marketing] 5 Immediate Ways To Improve Your SEO
    Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? Well, there are several things you can do right now to improve your SEO. In just a couple of weeks, you can improve your SEO tremendously. Here are the top 5 ways to improve your SEO right now. Get Verified – All of the search engines have a process for verifying a website. This involves adding an XML Sitemap to your site, allowing your website to be more crawlable. Tailor the tags on every page.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, MARCH 9, 2011
    [Marketing] Embed Facebook Content Into Your Website | Small Business Mavericks
    Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? Seriously, this isn’t a mind-sweeping technological advancement. Widgets and tools that allow for embedded content have been around for years. WordPress has plugins that do the same thing so it’s really nothing new. But I have yet to see a really good tool that allows you to embed Facebook content. Have you? Just take a look at the page. Ditto your tweets in the new or old Twitter formats!
  • DREW'S MARKETING MINUTE  |  TUESDAY, NOVEMBER 11, 2014
    [Marketing] Big data delivers customized experiences or it’s just noise
    The post Big data delivers customized experiences or it’s just noise appeared first on Drew's Marketing Minute. 'If there is one phrase we couldn’t seem to get enough of this year — that phrase is big data. Every day our digital activity (on the web, on our smart phones, social networks etc) creates over 2.5 quintillion bytes of data. In fact, 90% of all the data in the world today has been created in the last two years. Suffice it to say – we are leaving quite a trail. trail that will help businesses get to know us better, anticipate our needs and provide real time service.
  • FRESHNETWORKS   |  WEDNESDAY, FEBRUARY 27, 2013
    [Marketing] The challenges to brands of using the data consumers share in social media
    As highlighted by Facebook’s IPO last year, and there is now a new market for “data locker / vault” services (e.g. to marketers and advertisers). Companies may be forced to start paying people directly for their data, which for advertisers and marketers is potentially more likely to be accurate when acquired this way. Tweet Padlock & Chain (Photo credit: spodzone). This information from consumers is fueling many of the big data conversations that brands are having. But with this growing ‘data exhaust’ come challenges. TRUSTe’s 2011 study results).
  • SPIN SUCKS  |  WEDNESDAY, JULY 28, 2010
    [Marketing] Understanding PR 1.0 Before You Can Consult on PR 2.0
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 28 2010 Understanding PR 1.0 Tom Miesen Reply: July 28th, 2010 at 4:13 pm I definitely agree with this, especially in a job market where there’s a Catch-22 of “need experience to get experience.&# Before You Can Consult on PR 2.0 strategy.  Again.
  • PUSHING SOCIAL  |  MONDAY, JANUARY 9, 2012
    [Marketing] How to Sell Retail Products (Even Boring Ones) With Your Blog
    At the end of the day, you get a sales report that shows which marketing techniques worked or failed. Checking off the “blog marketing” box often means simply posting new product pictures with terse descriptions and promoting the latest sale. These stories are marketing gold and you’ll want to dedicate significant resources to editing and publishing customer-generated-content. Retail bloggers, professionals who use social media to sell physical goods, are at a disadvantage. First these poor folks have been ignored by the social media intelligentsia. Honor that.
  • BARE FEET STUDIOS  |  SATURDAY, MAY 22, 2010
    [Marketing] How to Promote Yourself Using Social Media for HCRCA | Bare Feet Blog
    Marketing The Good News: Other people can spread your message for you. Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Branding , HowTo , Social Media , Speaking > How to Promote Yourself Using Social Media for HCRCA How to Promote Yourself Using Social Media for HCRCA by Roxanne Darling on May 22, 2010 This presentation was for the Hawaii Court Reporters and Captioners Association. Where would be without them?!
  • TWIST IMAGE  |  SUNDAY, MAY 4, 2014
    [Marketing] Networking Is Not Working
    content marketing. digital marketing. marketing blogger. marketing podcast. 'Episode #408 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. have an aversion to those in wealth management. That being said, I have many friends in the space and I''m thankful for the professional help I have received to date from some very smart people. They would "work the room" and fling out business cards like ninja stars at any body in their way. Derek Coburn is a wealth management guy, but not "one of those guys."
  • GEOFF LIVINGSTON  |  TUESDAY, APRIL 23, 2013
    [Marketing] The Writing Wall
    In the case of Marketing in the Round , there was no wall for my half of the book, but I had a really hard time getting started thanks to a flood that hit my house. 'Every long writing project has one: The wall. Research paper, novel, non fiction book, even a massive web site rewrite. They all have that moment when I want to run away. Believe me when I say this, the writing wall is worse than your average writer’s block. It’s a malaise. feel like I can’t go on, that the project will never get competed. look at the screen or paper empty inside, dreading the work.
  • KIKOLANI  |  THURSDAY, JANUARY 26, 2012
    [Marketing] 6 Ways Personal Development Can Make You a Better Blogger
    You are not just a blogger anymore, you are the blogger on your market. How to Become a Local Business Marketing Expert as a Blogger. This is a guest post by Timo Kiander. Many people live their lives without understanding, that there is a giant potential inside them. In fact, if they would realize this, they would achieve so much more in their lives. This is where the personal development comes into play. What I love about personal development is that it can be applied to many areas in one’s life. Build Confidence. Build Persistence and Consistency. Control the Time.
  • JACOB MORGAN  |  FRIDAY, JANUARY 27, 2012
    [Marketing] Emergent Collaboration Vendor Review: Atlassian’s Confluence
    On Friday’s I’ll be reviewing a vendor in the emergent collaboration space and will provide an overview on that vendor which includes aspects from leadership and vision to technology and market focus. spoke with Matt Hodges the product marketing manager and Daniel Freeman the VP of product marketing and sales. As far as the industry goes Atlassian is seeing a greater and great fragmentation of markets where there can be many healthy vendors. If you are vendor that would like to participate, please contact me (email is in the sidebar as is the twitter link). Support.
  • ENGAGING BRAND  |  FRIDAY, MAY 9, 2014
    [Marketing] The Unknown Secret to Social Marketing.That Works
    You start asking whether the web, whether social marketing is truly the answer to your business prayers. Social marketing is about making your content so irresistable, that people want to know more about what you offer". Social marketing is merely the demonstration of that value. 'You have a great product. You have a great service. You build a website and yet.success doesn''t flow.why? mean the offer is irresistable isn''t it? You then realise that people don''t know that the offer is there.once they do.they will buy. Still they don''t come. You become disillusioned.
  • SPIN SUCKS  |  WEDNESDAY, FEBRUARY 15, 2012
    [Marketing] PRSA Response to PR Definition Criticism
    And helping current and future business leaders understand and appreciate the vital role of reputation management in their marketing mix. Today’s guest post is written by  David C. Rickey , chair of the PRSA PR Defined Task Force, in response to Redefining Public Relations by Gini Dietrich. With the release of the three final candidate definitions for public voting, and with the winning definition to be adopted by PRSA, more strong opinions now are being expressed. You hate them. Sweet mother of confusing sh*t.”. They all ‘suck.’”. I’ll vote for #4 (none of the above).”. Public.
  • CONVINCE & CONVERT  |  SUNDAY, DECEMBER 30, 2012
    [Marketing] 26 Truths About Me and Convince and Convert
    This idea is echoed often by my friends Joe Pulizzi and Robert Rose of the Content Marketing Institute , and by Marcus Sheridan over at the excellent blog The Sales Lion. For a long time now, I’ve been writing about the power of the “ Social FAQ.” ” It’s a simple premise, really. If you want to garner trust and overcome objections, proactively answer the questions that your customers and potential customers have about you. Incidentally, Marcus wrote the foreword to my new.
  • SOCIALNOMICS  |  WEDNESDAY, JUNE 25, 2014
    [Marketing] What Social Media Works Best For Your Ecommerce?
    They’ve created mobile sites, they have social presences, and they engage with users as the market demands. If you’re hoping to achieve any level of success as an online entrepreneur, then adapting to the ecommerce situation of today’s P2P-driven social market is vital. The Key Takeaway for Marketers. Measured, quality engaging marketing is a must in social media. 'The face of ecommerce looks drastically different in 2014 than it looked in 2004. Auto dealerships, grocery stores, those mega-marts, etc.; they might tweak and tone, but never any huge changes.
  • SOCIAL WAYNE  |  MONDAY, MARCH 3, 2014
    [Marketing] Blacks in Tech Shift Focus to Hackathons and Coding Bootcamps To Launch The Next Generation Of Diverse Entrepreneurs
    As the younger generation continues to grow up in a swipe first and mobile app world, there are not enough hackathons and coding bootcamps especially in underserved communities to help more parents such as Shaunta who doesn’t want their child to miss the market. 'Over the past year, unfortunately the conversation about the falsehood of technology enabling meritocracy, “brogrammers” and the lack of women board members have been debated among Silicon Valley cohorts, press and entrepreneurs worldwide. When we look at seed stage or Series A companies African-Americans make up of only 1%.
  • ENGAGE  |  WEDNESDAY, MARCH 16, 2011
    [Marketing] Tying It All Together: What a Well-Placed Headline Can Do For A Layout
    image: dehuacarpet ] If you liked this, try: Capital Improvements: Using Initial Caps to Improve Your Designs An Illustrated History of Content (and a Smooth Move in Content Marketing) Head(line) of the Class. T here’s a scene from the Coen Brothers’ 1998 cult classic The Big Lebowski where Jeff Bridges’ character, The Dude, walks into a local bowling alley lamenting the ruination of a living room rug vandalized by intruders. That rug really tied the room together, did it not?” asks a concerned John Goodman, who plays fellow bowler and screwy Vietnam Vet Walter Sobchak. F@*#ing A!”
  • PROACTIVE REPORT  |  TUESDAY, FEBRUARY 22, 2011
    [Marketing] Social Media Strategy Daily News
    Marketers often fall into the trap of going after a boom in popularity and the potential revenue it brings, but they fail to take into account the unyielding fickleness of public opinion. The strategy: using social media-flavored PR to influence the search marketing ecosystem. Niche Social Sites are Shaping Online Communication. Are the 18 – 26 year olds over Facebook?  It seems so -  general sites about anything and everything are now fading into the background simply because everyone has them.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, APRIL 29, 2010
    [Marketing] Work Experience vs. Capability: A Gen-Y Problem
    Give up my unique ideas, marketing strategies and keep my conversations to myself… I had you going there, at least for a second. Home It’s Josip Archives Let’s Talk The Word on the Web Work Experience vs. Capability: A Gen-Y Problem Written on April 29, 2010 by Josip Petrusa 0 Comments Tweet Share Save Since 2008, we’ve all seen and experienced the consequences of the economic meltdown that occurred. In one form or another, it has had some effect on our lives. Although I won’t be going through all the characteristics of the “crisis”, I will be talking about employment.
  • IT'S JOSIP NOT JOSEPH  |  TUESDAY, MAY 4, 2010
    [Marketing] The Price “Is” Right: Reinventing The Product Lifecycle
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 These notions have become dominate cycles that we follow. Unported License.
  • JUGNOO  |  MONDAY, DECEMBER 30, 2013
    [Marketing] New Term Everyone! The Ephemeral Graph
    Think of the emergence of Snapchat, and the market for a medium that does not store information but deletes it seconds after it has been created. 'Robert Peck had his 15 minutes of Wall Street fame when he successfully forecast that Twitter’s share price would reach $50 after the IPO, which it did. He’s a managing director at SunTrust Robinson Humphrey, and one of his predictions for 2014 is that the emergence of the Ephemeral Graph will be a big feature in the social media technology landscape. What’s that? Is Twitter Part of the Ephemeral Graph?
  • STAY N' ALIVE  |  SATURDAY, APRIL 16, 2011
    [Marketing] Here are 10 Utah Entrepreneurs You Need to Know
    Brad's not just a marketer or typical community guy though. Every year vSpring Capital releases the Utah v|100 list, a list of 100 aspiring entrepreneurs and tech professionals who are likely to have success in the next 5 years within the technology industry. I've been on the list twice as a winner, and I've been nominated again this year. While this is a very humbling experience, I want to be sure others have the opportunity to also be on the list. decided this year I want to come up with and vote for 10 people that have never been on the list before. He is @allanca on Twitter.
  • JEFF ESPOSITO  |  THURSDAY, MARCH 8, 2012
    [Marketing] Money makes the world go round, no free lunch and dude dies getting buried alive
    You Don’t Always Need 100 Million Dollars or 100 Years for Traditional Advertising to Work – We all know social media is big for marketing. So much so that many see it as a replacement for traditional marketing, but before you drink the Kool Aid or hop on the bandwagon, peep out this piece from my Canadian Hombre, Danny Brown on traditional results. Is your marketing message too good to be true? People are skeptical so before you go out with a power claim in your marketing, ask yourself… is it too good to be true? If you’re here drop me a DM to get together.
  • MINDJUMPERS  |  FRIDAY, AUGUST 27, 2010
    [Marketing] Using Social Media Monitoring to Improve Your Search Engine.
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 7 Important Steps to Great Business Communication Spacebook and Danceroulette Music Video » Using Social Media Monitoring to Improve Your Search Engine Marketing Relevance Posted by admin Aug 27th, 2010 Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. The first one is called “ Four ways to take your Search Marketing to a new level with Social Media Monitoring ”.
  • MINDJUMPERS  |  FRIDAY, AUGUST 27, 2010
    [Marketing] Using Social Media Monitoring to Improve Your Search Engine.
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 7 Important Steps to Great Business Communication Spacebook and Danceroulette Music Video » Using Social Media Monitoring to Improve Your Search Engine Marketing Relevance Posted by admin Aug 27th, 2010 Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. The first one is called “ Four ways to take your Search Marketing to a new level with Social Media Monitoring ”.
  • JACOB MORGAN  |  THURSDAY, SEPTEMBER 2, 2010
    [Marketing] Customer and Company Value, You Must Define Both
    The ability to affect how a product or service is marketed or created which provides a feeling of importance and contribution. In my presentations I oftentimes reference a quote from Gartner which says the following: “By 2010 more than half of companies that have established an online community will fail to manage it as an agent of change, ultimately eroding customer value.  Rushing into social computing initiatives without clearly defined benefits for both the company and the customer will be the biggest cause of failure.&#. Company. Customer. Peer recognition.
  • BRASS TACK THINKING  |  TUESDAY, SEPTEMBER 7, 2010
    [Marketing] Why I'm Tired of #Fail
    As marketers, we know that accurate feedback is worth its weight in gold, even if it’s negative. As marketers, we know that accurate feedback is worth its weight in gold, even if it’s negative. We have microscopic levels of patience that match the brevity of our status updates, making showpieces out of brands’ missteps, sometimes deserved and sometimes incredibly petty and reactionary. There are most certainly failures of customer service, product, and corporate responsibility that are egregious, and I’m not talking about those. Is It Just Us? This is true.
  • THE WAY OF THE WEB  |  FRIDAY, APRIL 1, 2011
    [Marketing] Musical serendipity in a digital world….
    Mainly because there’s already an overwhelming amount of tech and marketing stuff to read, plus a huge surplus of books recommended by bloggers and friends. Only recently I discovered a very professional and respectable journalist I’ve known for years happens to have an obsession with Scandinavian Death Metal, whilst one chat with a marketing agency descended into an hour of the merits of hair metal. I’ll wait here while you go and read it. 'The Record Shop' courtesy Nicoze on Flickr (CC Licence). So how does musical serendipity work without record shops?
  • WEB METRICS GURU  |  FRIDAY, AUGUST 17, 2012
    [Marketing] Hosting & Speaking @Netbase Social Smarts on Sept 19th, 2012
    NetBase: 5 Reasons Why Marketing Needs #Analytics – check out the next webinar in our Social Smarts Series w/ @webmetricsguru [link]. Honored to be the guest next month at Netbase Social Smarts series, where I will speak on the integration of Social Media Analytics and Web Analytics. Here’s a link with my mug shot on it! am always surprised, a bit like a dear staring at car headlights, seeing my own image on promotion for what is sure to be a very well attended session. Sounds like, soon it’ll be my face I’ll be seeing. Web Analytics NetBase social smarts
  • SPIN SUCKS  |  FRIDAY, NOVEMBER 4, 2011
    [Marketing] Review: Humanize by Maddie Grant and Jamie Notter
    On the first Friday of every month, I will review a PR, marketing, or social media book here. It’s time for a new series to begin. hope you’re as excited as I am! It is going to replace one #FollowFriday. Don’t worry! It’s just once a month. The photo used is here is the stack of books I have received, but haven’t reviewed yet. So we have a lot of work to do! Today… Humanize by Maddie Grant and Jamie Notter. The quote I wrote for the book cover follows: The days of controlling your messages are dead. This is not another social media book. Enough said?
  • TWIST IMAGE  |  SUNDAY, MARCH 1, 2015
    [Marketing] The New Cluetrain Manifesto
    If ever there was a book written about what marketing "could" be, it would be The Cluetrain Manifesto. Many recite the infamous "markets are conversations" line from it. digital marketing. marketing blog. marketing podcast. 'Episode #451 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. The book was published in 2000 and presented 95 theses organized around the Internet, culture, society and business (it also happens to be one of my my most loved books). Many point to this book as the genesis of social media. audio.
  • SOSHABLE  |  WEDNESDAY, JUNE 5, 2013
    [Marketing] Free Ebook on Business Blogging
    'Blogging is the engine that drives your digital marketing activities. truly successful digital marketing strategy involves blogging well, and blogging often. It is the content generation that bolsters your SEO, the posts you share to your social media accounts, and the voice of your company on the internet. If you don’t pay the proper amount of respect to your blog, you’re going to suffer for it in the long run. Wikimotive has written a limited-edition eBook called ‘10 Business Blogging Blunders’. In this one, you’ll learn: Some blogging best practices. And More!
  • ONLINE COMMUNITY STRATEGIST  |  SATURDAY, SEPTEMBER 19, 2009
    [Marketing] Are Facebook accounts being hacked for $100? « Online Community.
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Are Facebook accounts being hacked for $100? September 19, 2009 in facebook | Tags: facebook , hacking , online fraud , social media According to a recent news release, PandaLabs has Uncovered a hacking service that promises clients access to any Facebook account for $100. The creators of the service, based in the  Ukraine, confirm the cost and say the fee is payable through Western Union. Here is the release: GLENDALE, Calif.,
  • ONLINE COMMUNITY STRATEGIST  |  THURSDAY, AUGUST 12, 2010
    [Marketing] The Museum of Modern Art embraces UGC with new iPhone app « Online.
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed The Museum of Modern Art embraces UGC with new iPhone app August 12, 2010 in UGC , mobile apps , user generated content | Tags: UGC , user generated content , iphone app , Museum of Modern Art , mobile , MoMa The news here for most people is probably that the Museum of Modern Art has launched a free iPhone app, giving users access to it’s huge collection of modern and contemporary art and a slew of other tools. Smart. del.icio.us
  • SOCIALNOMICS  |  MONDAY, OCTOBER 13, 2014
    [Marketing] Why Social Media Matters in the Job Search
    With more and more social media sites dedicated to the professional job market, going social with your job seeking endeavors is more fruitful than you might think. If you’re in the market for a new job, keep in mind the social sites above and start networking now. 'Taking a social approach to your job search might just be the best employment decision you ever make. When you’re ready to find your dream job, here are a few social websites that can help: First Things First: Clean Up Your Social Act. All Begins With Linkedin. Don’t Forget About Facebook.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, AUGUST 5, 2014
    [Marketing] How to Be Truly Efficient with Your Time at Work and at Play: We’ll Pay You $50 if We Fail
    Because both of us work in content marketing and social media, everything we do is in public view. 'While I’ve been relatively silent, 2014 has been a really fun year. I’ve been dabbling with projects of all shapes and sizes, finding myself doing lots of exciting work in sales to business development to strategy to customer service. In fact, I’m still hunting for the thing that marries all of those passions. But while I hunt, I want to share what I’ve been up to as of late. Recently, I formed an alliance with someone some of you probably know. Rinse and repeat.
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