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  • SOCIALNOMICS  |  THURSDAY, MAY 17, 2012
    [Marketing] Turning Customer Behavior into Currency: Key Insights from Liz Crawford’s Educational Webinar
    You’re a marketer. Marketing used to facilitate a customer transaction with a brand, generally one that occurred before a sale. At the time, marketers ‘rewarded’ customer relationships by delivering a good or service. By building marketing strategies with this framework in mind, we can create “value transactions” that effectively reward customers based on their behaviors. You spend countless hours measuring, analyzing and strategically planning ways to “build a better mousetrap.” Today, it’s no longer enough to simply reward your customers for buying your product.
  • SOCIALNOMICS  |  WEDNESDAY, DECEMBER 16, 2009
    [Marketing] Social Media Privacy = Oxymoron?
    Historically, we’ve seen the “we are the best at everything&# messaging come out of many marketing departments. There’s also a need for continuous information exchange across the entire organization; in particular, it’s critical for production and marketing to be in constant contact. It’s one thing for marketing to listen to consumers’ complaints, but it’s an entirely different thing to respond to their complaints, look for trends in product deficiencies, and work closely with production to develop solutions. By Erik Qualman.
  • DANNY BROWN  |  THURSDAY, SEPTEMBER 9, 2010
    [Marketing] There's More To Competence Than Training - Danny Brown
    You might also like: Introducing Social Media to Your Business Creative Social Sharing to Promote Your Blog Why Loyalty and Mobile Marketing is the Future for Retail Tags: Business , employees , guest posts , workplace training 5 voices - share yours! Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs There’s More To Competence Than Training September 9, 2010 5 voices share yours! Share Save This is a guest post by Leon Noone. His ideas are too unconventional for some managers. That’s a given.
  • WHAT SPINKS THINKS  |  THURSDAY, AUGUST 6, 2009
    [Marketing] These views are my own…
    The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals These views are my own… Employees = Kids …and do not represent that of my employer. This line shouldn’t exist. Read this. It’s Seth Godin) Back? or did you cheat?) So your employees are supposed to identify with your brand and represent it well.  I think we can agree on that. Now let’s look at it from another angle.  Your employee identifies with your brand, wants to personally represent your brand, but you distance yourself from them? So, be transparent. honest. Right?
  • GEOFF LIVINGSTON  |  TUESDAY, SEPTEMBER 6, 2011
    [Marketing] Ronin
    Others simply go on to lead schools of thought, marketing themselves to other free agents as “thought&# leaders. These marketing “dojos&# can become quite large, but many times they are not battle tested. The best schools take their words as a responsibility to the market place, sharing research, experiences and real market examples. Ronin – A lordless samurai, especially one whose feudal lord had been deprived of his territory. There are many of us today, many more than 25 years ago, even 10 years ago. It’s not an easy life. Some are not.
  • CONVINCE & CONVERT  |  THURSDAY, MARCH 14, 2013
    [Marketing] Nike Celebrates Instagram Milestones by Thanking Its Community
    Nike Celebrates Instagram Milestones by Thanking Its Community is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. It all started with a hashtag – two years ago, the ceremonial first fan photo with a #Nike tag on Instagram. Fast forward to the present, and Nike has amassed more than one million followers and more than six million photos with the tag #Nike on Instagram. To commemorate both milestones, the company hosted a 24-hour long community celebration on its @Nike account. Milestone’s aren’t about you – they’re about your community.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, MAY 20, 2013
    [Marketing] Results Are A Matter of Choice
    And the evidence expands way beyond marketing. 'While 79% of companies use, or are imminently planning to use, social media, and the majority of them are not using the technologies productively. The fact is that most applications of social technologies are being used to extend old business practices while the real potential gains are largely untapped and misunderstood. The main stream media reports stories about social media primarily in terms that relates to traditional media. In 2009 HBR started their blog network and enlisted outside writers to address emerging business trends.
  • SOCIALFISH  |  WEDNESDAY, JUNE 19, 2013
    [Marketing] Get Open Community on Audible
    membership recruitment, marketing, advocacy etc)? ” Andy Sernovitz , founding CEO, Word of Mouth Marketing Association; author,  Word of Mouth Marketing. '( photo credit ). Love audiobooks? Open Community is now on Audible! We have FIVE DOWNLOAD CODES AVAILABLE  - all you need to do is drop us a comment below. Just answer any of these questions: How has the growth of online community changed  the way you work today? Is community management part of your job? In what way? How has community management changed other business processes at your org (e.g. Why or why not?
  • SPIN SUCKS  |  FRIDAY, OCTOBER 21, 2011
    [Marketing] Gin and Topics: Kevin Bacon and Men In Heels
    It works for email marketing, blogging, or web traffic, in general. While I was in Florida this week, winter arrived in Chicago. In October. Global warming, my butt. It gets earlier and earlier every year…and stays later and later. It’s all good, though. love the colder temperatures. It means hats, scarves, sweaters, and boots. It also means riding my bike on the trainer so if anyone has any good tips for keeping me from getting bored out of my mind for two hours while I ride in one place, I’m all ears! You might notice the new photo on today’s post. And she did!
  • SPIN SUCKS  |  MONDAY, AUGUST 29, 2011
    [Marketing] A Woman In a Man’s Sand Castle
    Ameena Falchetto is a recovering marketing manager from a multi-national in Dubai and a serial entrepreneur currently living in the South of France. Today’s post is written by Ameena Falchetto. My experience as an entrepreneur in Dubai was largely affected by two factors. First, I am half-Egyptian, half-English which means I am often discounted by both cultures. Secondly, the company I built with John Falchetto was one of the most male-dominated businesses out there; we provided safety and rescue training for government and corporations. Hard hats, work boots, and lipstick. Be you.
  • THE WAY OF THE WEB  |  THURSDAY, MAY 17, 2012
    [Marketing] The future is now…
    For one thing, it’s hard not to be impressed when the cover was shot by Annie Leibovitz – puts all the talk of ‘rock star’ marketeers and developers now into perspective! At least it is while I’m reading my latest book purchase. always love looking through charity shops to see what people once wanted but have let go due to changing tastes, changing fashions etc. And occasionally you stumble across something like ‘The Road Ahead’ by Bill Gates for the bargain price of £1! Buffer. Books bill gates futurism technology predicitions the road ahead
  • JEFF KORHAN  |  MONDAY, JULY 11, 2011
    [Marketing] Finish Any Project by Designing it into Three Stages
    I began to think a lot less about the book and more about folks like you – small businesses that want to keep your online marketing simple, while still getting practical results that move your business forward. Any project you can think of can be designed and more readily finished by recognizing that it has three essential stages – a beginning, middle, and an ending. Whether you are writing an article, cleaning out the garage, or starting a new business, you intuitively know this to be true. Logically, most folks start at the beginning. How will you involve them?
  • PROBLOGGER  |  WEDNESDAY, JULY 23, 2014
    [Marketing] Three Ways to Outperform Your Online Competition
    'This is a guest contribution from Emma Henry of True Target Marketing. In reality, very few businesses know how to effectively execute strategic online marketing campaigns. Now is the perfect time for you to take advantage of this gap in the market and outperform your online competition. Consider engaging in the services of a website marketing expert to assist you with the process of analysing your online business. Consider engaging the services of a professional, online marketing expert to help you execute this proven and effective three-step strategy. 
  • TRENDS SPOTTING  |  WEDNESDAY, APRIL 22, 2009
    [Marketing] Crises Management – Domino’s Case Study Research
    In this case, although the brand’s market share fell sharply (from 35% to 8%), it has recovered within a year. Journal of Marketing Research, 37, 203-214. Journal of Marketing Research, 37, 215-226. Medical Marketing & Media, 27, 14-19. Corporate Crisis Management: Corporate crisis is defined as an unexpected event that creates uncertainty and threatens an organization’s priority goals and public image. Managers facing crises as such consider the possible consequences of their reaction. 2000) moderates the effects of negative publicity. April 14: 1.
  • BILL HARTZER  |  THURSDAY, JUNE 16, 2011
    [Marketing] Google to Encourage Americans to Get Online
    But in some cases, Google has combined certain markets, such as the “Carolinas&# and “Dakotas&#. As you may or may not know, I usually monitor the domain name purchases of some of the major online retailers and web properties. Certain domain name purchases catch my eye, and I try to post about it when something noteworthy is in the works. Usually, when someone has plans for something, they will purchase the domain name related to the new product or service–and companies planning big campaigns or products and services are no different. GetOnlineAlabama.com. Tweet This!
  • SOCIALNOMICS  |  SATURDAY, NOVEMBER 23, 2013
    [Marketing] Businesses Getting More Social With Mobile Card Payments
    Fast Company reports that 93% of marketers use social media for business. It’s fast and affordable and has taken the place of print and other marketing strategies. 'Social is the way to go. If you own a small business and you’re not active in the social media world, you are missing out. According to HubSpot , 46% of online users count on social media to make a purchase decision. So you better get on it. Think about the things they may want to know about you, and make it available. Mobile Options. You need mobile card payment options. You win the deal. Win them!
  • TWIST IMAGE  |  FRIDAY, MARCH 18, 2011
    [Marketing] Why We Should All Respect The Internet (Just A Little Bit More)
    The argument seems to delve too deep into the minutia of networked markets instead of looking at it from a more holistic perspective: when anybody can publish anything in text, images, audio and video for free to everyone else in the world (and in a place where people can share, collaborate or mash-up that content), the ability and opportunity to change the world is (very much) present. The debate about the value of the Internet swells up every now and again. People like Nicholas Carr argues that the Internet is making us stupid (see: The Atlantic - Is Google Making Us Stupid? ). google.
  • KYLE LACY  |  SUNDAY, JUNE 29, 2014
    [Marketing] 8 Powerful Leadership Lessons from @ScottDorsey
    As many of you know, Scott Dorsey has officially left as CEO of the Salesforce ExactTarget Marketing Cloud. 'I’ve been meaning to write this post for the past couple of years and I finally had a reason to do so. He is turning over the leadership reigns of the company he co-founded over a decade ago and is leaving a lasting legacy on the people who have had the immense opportunity to serve with him… which is the whole point of this post. The story begins in a difficult time in my life… the first lessons starts there. Take time to mentor the younger generations.
  • JOSH S PETERS  |  THURSDAY, MAY 20, 2010
    [Marketing] Call for Guest Posts
    Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Uncategorized » Call for Guest Posts Call for Guest Posts Written on May 20, 2010 by Josh Peters in Uncategorized 2 Comments - Leave a comment! Do you have insights and ideas about social media, internet marketing, and online life you’d like to share? want you!… … To write a guest post for me. I’m at that next stage in this blog where I want more community involvement. hope so. In fact, I know so.
  • SOCIALNOMICS  |  WEDNESDAY, MARCH 20, 2013
    [Marketing] Social Media: Best way to use Instagram for business promotion
    The below is the list of best ways to use Instagram for your business promotion and marketing. The purpose of business marketing and promotion simply means communicating with your prospective customers. Social media has become a global phenomenon among the web users, with almost everyone using the internet seems to have their accounts at site or the other. The sites like Facebook, Twitter, Google Plus, Instagram, Pinterest, etc. seem to have become the best tools for business promotion. Showcase your products or services. Build up the interest. Give your business brand a face.
  • THE BLAKERY  |  SUNDAY, SEPTEMBER 19, 2010
    [Marketing] Behind the Cloud: An Interview with Salesforce.com’s CEO Marc Benioff
    Now, every major analyst firm sees cloud computing expanding its share of the overall IT market. Author’s Note: I interviewed Marc Benioff last January for Customer Management IQ. have re-posted it for those of you who might have missed it. Marc Benioff is arguably one of the most exciting CEOs of our generation. Benioff himself once sat in the call center technical support seat. Benioff believes the call center is salesforce.com’s next billion dollar industry. And with the chatter about the service cloud, it very well might be. The support I had from my family was pivotal.
  • WRITTENT BLOG  |  WEDNESDAY, JUNE 26, 2013
    [Marketing] 19 Reasons Why Your eBook Promotion Is a Fail
    'Content marketers love earning page views. We’ve compiled some of the most common reasons marketing offers fail, as well as insights on how you can take your eBook promotion from fizzle to sizzle: 1. Consumers still trust their friends, family, and even virtual strangers more than any form of content marketing from companies. eBooks are essentially an extension of your content marketing strategy. The best marketers know that a campaign is no small effort. messy email list isn’t just lazy marketing. It’s bad, self-destructive marketing.
  • ONLINE COMMUNITY STRATEGIST  |  MONDAY, MAY 17, 2010
    [Marketing] Agency life is expanding my horizons
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Agency life is expanding my horizons May 17, 2010 in social media marketing | Tags: communications agency , PR , public relations , social media , social media manager When you handle social media initiatives for one organization, it is easy to develop linear thinking. This is certainly not the case for everyone so please don’t take offense. But that was the extent of it. think much more deeply about strategies and tactics. 
  • BILL HARTZER  |  SUNDAY, SEPTEMBER 19, 2010
    [Marketing] Keeping Afloat With Search Engine Optimization Trends
    Internet marketing and SEO forums are labeling this “The Death of SEO&# , and all sorts of other outrageous terms, but is it really? Guest Post by Jason Hennessey. Any Search Engine Optimization expert will tell you that search engine optimization (or SEO) is an ever-evolving topic, due to the constant developments in the many search engines’ algorithms – most importantly, Google’s. The latest card that Google has dealt (or at least the one that’s generating the most hype) is called Google Instant. Some of these fundamentals include: Fresh, Quality Content. Speed.
  • TWIST IMAGE  |  SUNDAY, APRIL 14, 2013
    [Marketing] Is There A Science And Repeatability To Things That Go Viral?
    Campbell Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania. digital marketing. 'Episode #353 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. His formal title is the James G. The truth is that Jonah Berger is making all kinds of a ruckus with the recent launch of his business book, Contagious - Why Things Catch On. What used to be an unknown is something that Jonah claims can be formulated and repeated. He''s a fascinating individual and I think you will truly enjoy this conversation. blogging.
  • CHRIS BROGAN  |  TUESDAY, MARCH 8, 2011
    [Marketing] Social Media Workflows Part 1: Awareness and Capture
    We might use it for distribution of media, for marketing, for customer service, for promotion, for communication, and most likely, for all of the above. For the sake of this post, we’ll talk about the marketing aspects mostly. You’ll note that email addresses are the true coin of the realm of understanding and using social media, at least from a marketing perspective. Please repeat this over and over to eager salespeople and hungry marketers.). Note: it’s rarely what you put on your marketing materials (though maybe it should be?). Awareness.
  • JACOB MORGAN  |  SATURDAY, FEBRUARY 6, 2010
    [Marketing] Forrester to Analysts that Have Their Own Blogs: Umm, No
    Needless to say, I don’t agree with this move by Forrester and here are a few reasons why: The time spent on branding and marketing the analyst’s website will be lost.  Yet without the hassles of marketing, billing/accounting and administration that most either don't want to deal with or don't have the skill sets for. Apparently Forrester feels like they can provide more value to their clients if they aggregate all of the content into one space, that place of course being Forrester’s site.  How incredibly short-sighted. Fail by Forrester.  consultants.
  • KIKOLANI  |  WEDNESDAY, JULY 27, 2011
    [Marketing] 3 Great Social Media Lessons From Ancient History
    Social Media Analytics: Measuring the Web’s Newest Marketing Frontier. This is a guest post by Ajay Chavda. Social media is capable of changing you, your business or your perspective overnight. It is important that we understand the social media before jumping on the social bandwagon. Tweeting, Facebook sharing and video making is only a miniature subset of the entire social ecosystem. History can teach us a lot about social media. In fact, history has known to be the very supporting pillar of social interaction. Image Credit. Barbarization of the Roman Infantry. The Social Context.
  • KIKOLANI  |  TUESDAY, APRIL 5, 2011
    [Marketing] 3 Steps to a Productive Life on Twitter as a Blogger Using Buffer
    Get More from Twitter – Twitter Marketing eBook Review. This is a guest post by Leo Widrich. One of the most important things I discovered is to manage my time efficiently on Twitter. Otherwise I would spend hours and hours without getting anything else done. Recently I have started to use Buffer , a super simple Twitter tool which helps you to breathe a little easier by keeping my followers posted all day long. It is very different from any existing Apps and makes my life online a little less complicated. Now, let’s take a look at how Buffer works. Your Thoughts.
  • WEB METRICS GURU  |  TUESDAY, OCTOBER 23, 2012
    [Marketing] 7 Data Updates and Journal Entries Web Journal October 18th – 23rd, 2012
    What impressed me the least so far was the Marketing Cloud which Salesforce is selling as an entire solution, but is really a lot of separate programs and technology stacks that do not interoperate as yet. Journal. Ironic, but  80% of online retailers are using Google Analytics incorrectly according to a  DBD Media  survey of 50 e-commerce sites (which doesn’t sound like an awfully big number to be honest). I’m not surprised, I think the real amount of incorrect use is ~95% based on how many people mis-configure or fail to configure Google Analytics. Updates . minutes.
  • SOSHABLE  |  SATURDAY, NOVEMBER 28, 2009
    [Marketing] The Twitter Paradox: Why it will likely fail sooner or later
    Marketers, Spammers, and Bots, OH MY! Thanks to the influx of marketers, spammers, and bots marketing, spamming, and botting, there are more tweets with links in them than not. The “real-time web&# and the data within there is a paradox of its own that companies are racing to control, but the data available on Twitter is a goldmine of behavioral marketing and search engine data-boosting firepower that everyone recognizes. Blast. The doom and gloom crowd has been predicting Twitter’s demise for years. “Where is their revenue model?&#. hope they do.
  • TWIST IMAGE  |  WEDNESDAY, NOVEMBER 16, 2011
    [Marketing] Legacy Thinking
    respect the value of your time (right here, right now) and would like those who may be reading this decades or centuries from now to have an understanding of what was happening in the marketing industry and what this change means. marketing industry. It's easy to post to Twitter or update your Facebook status. Not much to think about, right? Just because something is easy, it doesn't mean you shouldn't think about it. In my last Blog post, Liar's Remorse , I wrote about having one, cohesive reputation (and the struggles/challenges that come with it). children? etc.?). Everything.
  • VIPER CHILL  |  MONDAY, JUNE 17, 2013
    [Marketing] Backlinks XXX is Now Public (And We’re Giving Away $5,000)
    'How would it help your business if you could look over my shoulder and watch as I take a plain website and turn it into an email marketing and monetisation machine? We’re debuting today with a much better sales video, which should help your marketing efforts as well. Seeing exactly what I do, step-by-step, on a site that is already getting hundreds of targeted visitors every single day (but it’s only 3 pages). That’s exactly what you have the opportunity to watch today with the public launch of Backlinks XXX. our rankings went even higher. Have an Audience?
  • IMAGINE YOUR REALITY  |  MONDAY, JUNE 7, 2010
    [Marketing] Are you making meaningful connections?
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Are you making meaningful connections? One of those changes has involved asking myself who I’m meaningfully connected with. final example: I joined a task for a local school district.
  • IMAGINE YOUR REALITY  |  THURSDAY, JUNE 10, 2010
    [Marketing] Customer Service is an attitude
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? She’s visiting me right now from the East coast, and as such she’s feeling the jet lag. She was supposed to pick up her rental car at 10am, but hadn’t realized what day it was until I mentioned that tomorrow (today now) would be Thursday. At the root of customer service is attitude. What do you think?
  • IMAGINE YOUR REALITY  |  WEDNESDAY, JUNE 23, 2010
    [Marketing] Reach out to your local community
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? What I’ve found is that chambers are an excellent resource for local businesses, both in terms of advocacy for businesses and for the networking opportunities they provide. As you spend more time at chamber events and get more known, you also learn a lot more about your local community and the needs it has. What about you?
  • IMAGINE YOUR REALITY  |  SUNDAY, JULY 4, 2010
    [Marketing] Social Media for Introverts
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? used to be married to an introvert and what I noticed is that she took enthusiastically to social media and in many cases used it as her primary method for communication because it allowed her to communicate with many people at the same time. don’t know if that would apply to every introvert. What do you think?
  • IMAGINE YOUR REALITY  |  TUESDAY, JULY 13, 2010
    [Marketing] What stops people from getting social media
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? think social media needs to be approached as a social medium first and as technology secondly. The reason I think many people approach it as a technology first is because technology is the means by which we access the medium. What do you think? Does getting the social aspects of social media help people understand it better?
  • IMAGINE YOUR REALITY  |  TUESDAY, JULY 20, 2010
    [Marketing] Social context is what interests people
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? What I mean by social context is context where the social relationship is established before the business relationship. Social context doesn’t just occur in social media, but in social media it needs to be more developed because many of the visual and verbal cues are missing from text. Imagine Your Reality.
  • IMAGINE YOUR REALITY  |  THURSDAY, JULY 22, 2010
    [Marketing] Cleaning Linkedin up from the Twitter spam
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Fortunately Linkedin has also taken on some of Facebook’s better features and you can hide the updates from people who haven’t mastered the art of only posting relevant information to a given social media site. Why would you want to clean up your Linkedin page? Most of the updates are coming to Linkedin via Twitter.
  • IMAGINE YOUR REALITY  |  WEDNESDAY, JULY 28, 2010
    [Marketing] What do you do to stand out? pt 1
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes What do you do to stand out? think he’s right, because it’s a fairly distinctive hat. In fact, that’s one reason (though not the only) that I wear it. Imagine Your Reality.
  • IMAGINE YOUR REALITY  |  THURSDAY, JULY 29, 2010
    [Marketing] What do you do to stand out? pt 2
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes What do you do to stand out? But great content alone won’t work unless you’re also consistent in your activity. To stand out in social media also involves personalizing your posting.
  • IMAGINE YOUR REALITY  |  WEDNESDAY, AUGUST 4, 2010
    [Marketing] Responsibility for your privacy and social media
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Someone had apparently taken personal details of 100 million Facebook users and published them on a torrent site that other people could download.  This was information anyone could take, because the privacy settings for the people were set for public, so you might ask what the big deal is. So what can you do?
  • IMAGINE YOUR REALITY  |  MONDAY, AUGUST 9, 2010
    [Marketing] How to help your employees with social media
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? At the same time, it’s also important to respect that each employee has his/her own voice and that s/he will be talking about every day life, including work, on social media. So what can you do to help your employees with social media? Don’t micro-manage everything they do on social media. Imagine Your Reality.
  • IMAGINE YOUR REALITY  |  TUESDAY, AUGUST 17, 2010
    [Marketing] Social media is more than technology
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? One of my clients expressed that what frustrated her the most was not being able to see how social media could contribute to relationships, because all she could see was the technology. She’s not alone, as other people have expressed similar frustration to me before. Social media isn’t just technology.
  • IMAGINE YOUR REALITY  |  MONDAY, AUGUST 23, 2010
    [Marketing] Ambient relationships and social media
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? He argues that with social media there is a lot of hyper-connectivity, which leads to ambient relationships, where we touch people via social media, but don’t necessarily have any further contact. Chris rightly wonders what will happen to all of our relationships with so much hyper connection. Imagine Your Reality.
  • IMAGINE YOUR REALITY  |  TUESDAY, AUGUST 24, 2010
    [Marketing] Customer service is more than damage control
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? But customer service shouldn’t just be about damage control, and while social media is a wonderful medium for tracking what customers are saying or aren’t saying about your business, it also offers the opportunity to simply get into conversations with clients. Imagine Your Reality. All Rights Reserved.
  • IMAGINE YOUR REALITY  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Marketing] How to make your online network an actual network
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? While it’s true that many of the people you’ll connect to online are people you might also see offline, not everyone you connect to is someone you see regularly. So the challenge that arises is how to become more than just an internet connection to someone. What about you? Imagine Your Reality. All Rights Reserved.
  • IMAGINE YOUR REALITY  |  MONDAY, SEPTEMBER 13, 2010
    [Marketing] Cleaning out your inbox of spam
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Cleaning out your inbox of spam Posted September 13th, 2010 by admin and filed in business Tags: email , Spam , Taylor Ellwood View Comments I’ve lately been on a cleaning kick with my email inbox.
  • IMAGINE YOUR REALITY  |  TUESDAY, SEPTEMBER 28, 2010
    [Marketing] Social media and geography
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? It was a rather idealistic, if unrealistic statement. If anything social media is being used as a way to connect people more closely with the geographical region they live in. At the same time the consumer is learning more about what’s in his/her neighborhood and where s/he can go to find something. Imagine Your Reality.
  • IMAGINE YOUR REALITY  |  TUESDAY, OCTOBER 5, 2010
    [Marketing] Why I enjoy learning outside my discipline
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? I’m reading it to review it and to interview the author on my radio show, but I’m also reading it as an opportunity to learn more about something I’ve never done. The book is: The Survival Guide: Home Remodeling (Amazon link) by Diane Plesset (who was one of my clients recently). What has it taught you?
  • KIKOLANI  |  THURSDAY, NOVEMBER 25, 2010
    [Marketing] Fetching Friday – Resources Mashup, Black Friday & Cyber Monday Blogging Sales
    Valuing Facebook Ads – are marketers still trying to figure out just how much they are worth? Making Money Online / Online Marketing. marketing tips for Black Friday , small business Saturday, and Cyber Monday – want to make some sales? Top 10 LinkedIn business marketing tips – how to bring sexy back to professional networking. 100 marketers you must follow on Twitter – huge list of great marketing experts to follow on Twitter! The Resources Mashup. Blogging / Writing. Facebook. Infographics. Find out! Check out these tips!
  • LOUIS GRAY  |  MONDAY, MARCH 7, 2011
    [Marketing] LiquidSpace Connects Mobile Employees With Fluid Offices
    Venues can be slugged in one of three ways, namely: Public Venues (such as a cafe) Paid Venues (such as a shared work space) Private Venues (such as a incubator or VC office) In the Bay Area alone, we've seen incubators rise with notable hotspots such as the Founders' Den and Dogpatch Labs , which have helped to move the market in LiquidSpace's favor, delivering private venues withs hared work spaces, often including conference rooms and kitchens. But which doors exactly? LiquidSpace smoothly offers a real solution. LiquidSpace Shows Available Venues In Your Area Enter LiquidSpace.
  • SOCIAL WAYNE  |  WEDNESDAY, FEBRUARY 16, 2011
    [Marketing] Day 16: People of color impacting the social web – Anil & Varsha Chawla #28DaysofDiversity
    She currently oversees email and mobile marketing, Business Intelligence, and mobile BI products. In addition to attending key marketing and social media events and conferences, she has been involved with local tweetups, the local chapter of the Social Media Club, and un-conferences such as BarCamp, ProductCamp, and AnalyticsCamps for the last few years. As we all know, February is Black History Month. Even though it’s black history month, the goal for 28 Days of Diversity is to feature not just African-Americans but other minorities in the web/tech space.
  • SPIN SUCKS  |  FRIDAY, OCTOBER 29, 2010
    [Marketing] #FollowFriday: Mitch Joel
    And you may already know about Mitch Joel because he runs, Twist Image , one of North America’s most successful marketing and communications firms. You may already be reading Mitch Joel’s blog, Six Pixels of Separation , because, well, he’s kind of a big deal. You also may have already read Six Pixels of Separation , the book, because it was published before the entire world was publishing books (and it’s excellent). read a lot of blogs (more than 1,000, to be pseudo exact) and I comment and read a lot of comments (when I say read, I really mean scan).
  • SOCIALNOMICS  |  FRIDAY, FEBRUARY 15, 2013
    [Marketing] Top Ten Implications of Google’s Broadband Plans for Competition and Regulation
    This way, changing trends in the consumer market are retained by the company. Now, Google can augment its own profitability by presenting its own products to the relevant target market accordingly. 8.     Redistributing Market Share to New Entrants. However, this competition is other than the one derived from market forces. It is the competition managed by FFC, in which Google’s goal is to redistribute the market share to new entrants or smaller competitors. Google's Broadband Plans. The implications of Google’s broadband plans are worth considering.
  • ENGAGE  |  MONDAY, SEPTEMBER 30, 2013
    [Marketing] Model Behavior: What’s the Best Way to Attribute a Website Conversion?
    'While most marketing programs include digital components — display, retargeting, organic SEO, social campaigns — there’s always a battle over how the budget will be apportioned out. An attribution model helps marketers understand how each piece of a marketing program contributes to the conversion process of a product or service. While most marketing departments know they need to get in front of their audience, many haven''t developed a attribution model plan that showcases how the channel helped — and those that have , have likely done so incorrectly.
  • SPIN SUCKS  |  FRIDAY, JULY 9, 2010
    [Marketing] #FollowFriday: Rieva Lesonsky
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 09 2010 #FollowFriday: Rieva Lesonsky By Gini Dietrich | Email | Print | 1 Comment | I realized last Friday that the past few #FollowFriday recommendations have been men. Nothing against you, guys, but I gotta get some women in here! Where to begin? Leave a comment!
  • WEB METRICS GURU  |  SUNDAY, OCTOBER 24, 2010
    [Marketing] Glide Intelligence and the power of super charged PR monitoring
    expect Glide Intelligence will be coming onto the market shortly and I think we need to start moving away from the manual culling of data (because PR can’t do that very well, anyway) and into advance machine learning.  In fact, at the very moment  Sam and Keith showed me the advanced features of Glide Intelligence to me, I got an email from my publisher, McGraw Hill , telling me my book deal had been approved and I took that as an omen that, indeed, I was not only looking at something very new and important, but also that I was exactly in the spot I needed to be in at that moment.
  • WISDOM LONDON  |  THURSDAY, AUGUST 12, 2010
    [Marketing] Do You Know A Good Thing When You See It? « Wisdom London
    Wisdom London on Twitter Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on August 12, 2010 at 11:17 am and is filed under brand , marketing strategy , social media , wisdom with tags 1000 True Fans , customer engagement , customer insight , customer intimacy , Kevin Kelly , loyalty , Seth Godin , wisdom london. Wisdom London Creative Communications is our world… « [unconventional wisdom] Granada: Graffiti City Gah! We’ve #hijackedthehashtags! » Do You Know A Good Thing When You See It? But they’re not completely selfless. link] [.]
  • SOSHABLE  |  THURSDAY, JUNE 21, 2012
    [Marketing] Buying Followers: Yay or Nay?
    As a brand, even if you have an online marketing firm working on your social media or not, your Twitter strategy is an important aspect in building your brand. You can buy followers; did you know that? Seems kind of ridiculous, but you can. There are people who swear by it and there are people who are utterly against it. Let’s go over a few things before I let you make your own decision. First off, the amount of followers you have is directly visible to everyone on Twitter. People are hesitant to follow brands if they do not have a fan base. So we have a plus and a minus.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, AUGUST 24, 2011
    [Marketing] SIGMA Brought It to the Ad Council A-Games.
    As a supporter of the Ad Council, SIGMA Marketing Group sent a team of dedicated employees to partake in the golf tournament. Earlier this week, the Rochester Ad Council hosted their annual summer event - The A-Games. We set out to take the tournament by storm and win it as a way to honor our teammate and EVP of Client Services Jim Dellavilla's birthday that same day
  • PROBLOGGER  |  MONDAY, JANUARY 30, 2012
    [Marketing] Build Keyword Density the Right Way
    Visit the blog at SeoArticleWriteService.com to learn how Bill Achola can write high conventional marketing content for bloggers and affiliate marketers. This guest post is by Bill Achola of SeoArticleWriteService.com. It would be great if the only purpose of your copywriting was to sell your products. Unfortunately your copy often has to serve two purposes: attracting visitors to your site, and then selling to them. Attracting traffic using copy requires using search engine optimizing techniques, and adding keywords. Keep it natural. Keyword = baby foods. Keyword = food for baby.
  • GEOFF LIVINGSTON  |  SUNDAY, SEPTEMBER 12, 2010
    [Marketing] The Desert of Community Building
    Most marketers and communicators fail to realize the imperative of engaging the Fifth Estate as a group of people just like them. Her sentiments mirror many others on social networks who find themselves literally assaulted with marketers’ messages trying to persuade them about the values of their wares or causes. The following is draft material for my next book, Welcome to the Fifth Estate (the follow up to Now Is Gone , which is almost out of print). Comments may be used in the final edition. These communicators analyze the data hoping for the home run. Movements take time.
  • JACOB MORGAN  |  MONDAY, MAY 31, 2010
    [Marketing] What is Advocacy?
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER What is Advocacy? View Comments May 31st, 2010 Here is another chess puzzle, white to move and mate in 2! Last week at the social CRM summit in Georgia those in attendance were tasked with an interesting exercise around understanding advocacy.  We were to imagine that we worked for Direct T.V. or as Paul likes to say Drek) and were told to come up with answers to the following questions: How do you do define advocacy for Direct T.V? How do you reward advocacy for Direct T.V? So back to Direct T.V.  
  • TWIST IMAGE  |  WEDNESDAY, APRIL 10, 2013
    [Marketing] The Complexity Of Simplicity
    When news began to leak after the market closed that Penney was ousting Johnson, the stock, which had closed at $15.87 Perhaps his strategy was met with friction from the existing customer base, maybe his marketing strategy was off, but here''s the thing: JC Penney was in need of Johnson (or, at least, a reinvention). marketing strategy. stock market. 'Nobody said it was easy. As the years wane on and you gather perspectives and insights from your business, your industry and your peers, what you quickly realize is this: nothing is easy. nothing is simple. business.
  • STEPHEN P SMITH  |  THURSDAY, FEBRUARY 21, 2013
    [Marketing] Add Personal Touches to Your Small Business Networking
    Next time you set out to create marketing or networking materials for your small business, ask yourself these questions among many others. Marketing materials can get very expensive, very quickly. How to you decide what’s junk mail and what mail to open? What makes you keep a note or card rather than reading and discarding it? Then, make sure you’re making something memorable. We could talk all about the merits of networking for a small business, but that’s another topic entirely. When you get to a mixer, do you have business cards ready to hand out? Die Cuts.
  • FEVER BEE  |  MONDAY, JANUARY 10, 2011
    [Marketing] How To Build An Online Community - The Ultimate List of Resources (Updated)
    Never Hire A Marketing Agency To Build Your Online Community. This is a collection of my favourite and most popular posts from the last three years. It should give you a great overview about both the strategy any the process of creating an online community from scratch. The Online Community Basics. Primer About Successful Online Communities. The 11 Fundamental Laws of Online Communities. Building An Online Community: How You Start With 0 Members. How Do You Build An Online Community? Contrary Truths About Online Communities. Don’t Start A Community For Any Of These Reasons. Epic Events.
  • JACOB MORGAN  |  WEDNESDAY, DECEMBER 9, 2009
    [Marketing] What is Enterprise 2.0? The Basics
    A similar debate happened around the whole “social media&# space where a few of us were screaming that social media is going to change how brands market and build relationships with their customers.  Companies such as Southwest and Comcast have dedicated a good amount of their budget to social media and some companies such as Volkswagen have cut their traditional marketing budgets entirely and shifted them to social media.   Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER What is Enterprise 2.0? are not small changes.  Adoption?
  • GAURAVONOMICS  |  WEDNESDAY, OCTOBER 27, 2010
    [Marketing] Five Critical Shifts That Are Changing Business
    Being ahead of the market is painful in unexpected ways, but I am finding that it is also rewarding in surprising ways. I had dinner with Olivier yesterday and felt firsthand his commitment to realign our agency network to be in sync with these shifts, so that we can help our clients benefit from them. also felt that these shifts are also changing which people are valued within global organizations as they seek help in navigating these shifts. Through a series of serendipitous events (including birth!), Share this on del.icio.us. Digg this! Share this on Facebook. Post on Google Buzz.
  • JACOB MORGAN  |  TUESDAY, FEBRUARY 5, 2013
    [Marketing] Trends for Companies Searching for a Social Media “Something” (2013)
    What I did was look at the trends for several “social” job types in the market today and was actually quite surprised with some of the things I found. Just over two years ago I wrote a post on “ Trends for Companies Searching for a Social Media ‘Something’ ” and I thought it would be interesting to take a look at some of these trends a few years later. “Social media” is still seeing some very solid growth in terms of jobs, at least according to this chart. In fact the trend has gone up almost 9x since October of 2011.
  • KIKOLANI  |  MONDAY, JANUARY 31, 2011
    [Marketing] What Are Post Tags & Why You Should Be Using Them
    Marketing Takeaway. This is a guest post by Ana Hoffman of Traffic Generation Cafe. can’t believe it’s taking me so long to look into the topic of tags and how they can benefit our blogs. To be quite honest, I’ve been clueless on whether to use them or not to begin with or how to use them properly. Judging by the guest posts submissions I get and the tagging used in those posts, looks like I am not alone. So, the questions of this post: what are tags? what benefit they bring? how to use them the right way. What Are Tags? Are they the same as keywords ? Yes and no.
  • IT'S JOSIP NOT JOSEPH  |  WEDNESDAY, JUNE 30, 2010
    [Marketing] As Life Moves Beyond Web 2.0…
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 And I must say, I came up with some pretty interesting ideas.
  • IT'S JOSIP NOT JOSEPH  |  WEDNESDAY, JUNE 30, 2010
    [Marketing] As Life Moves Beyond Web 2.0…
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 And I must say, I came up with some pretty interesting ideas.
  • VIPER CHILL  |  MONDAY, DECEMBER 6, 2010
    [Marketing] I’m Probably the Biggest Asshole Online
    My main income, as many of you know, comes from affiliate marketing. Seriously. The whole point of this website is really to help people make more money online, yet I’ve never showed a single one of you any proof that I make money online myself. even built an audience of 10,000 subscribers who look forward to what I have to post. Without backing up what I’m trying to teach, though, I feel pretty much like a fraud. An asshole. Blogging, however, is not how I make money online. found it really funny, rather than offensive. hope that I exist. Proof? ViperChill
  • VIPER CHILL  |  MONDAY, FEBRUARY 27, 2012
    [Marketing] Do You Get It? Introducing My First Premium Plugin
    You don’t have to look far in the IM world to see people touting how powerful email marketing is. How “growing subscribers” is a crucial aspect of building a sustainable internet business. I’ve talked about it myself on countless blog posts. Smart bloggers are catching on to the idea that their sites can act as an effective funnel for building their email lists. Yet even though everyone wants to grow their audience, few people are prioritising that conversion from visitor to subscriber. With my audience. want to know which eBook cover works best. Social Media
  • SOCIALFISH  |  MONDAY, OCTOBER 22, 2012
    [Marketing] Announcing the 21st Century Nonprofit Program
    After completing this program, you will be able to: leverage technology and social media to change not just marketing and IT, but the way you lead and manage your organization. Nonprofits are changing the world. It’s what we do. The smart ones understand the importance of leveraging technology to support these world-changing endeavors. But that doesn’t mean it’s easy. Sometimes it feels like our organizational challenges outweigh our change efforts. In fact, this is precisely the problem. 21st Century Nonprofit: Leveraging Technology to Transform Leadership. Program Information.
  • SOCIALFISH  |  SATURDAY, OCTOBER 13, 2012
    [Marketing] Guerilla Community-Building Group Provides Insight to Modernizing Your Organization
    Embracing the power of digital marketing, this “post-association community” has suddenly provided a previously unavailable resource to a huge community of professionals, and they did it quickly! I wrote earlier this year about the lack of awareness of the purpose of associations by my fellow Millenials. In that article, I talk about the ways that Millenials adapt to the times by creating their own paths, adopting a DYI attitude. Sounds a lot like the value and purpose of an association, doesn’t it? Anything. Cater2.me Thus, there needs to be a shift in responsibility.
  • DANNY WHATMOUGH  |  TUESDAY, JULY 31, 2012
    [Marketing] The rise of the savvy consumer
    It’s a moment where marketing happens, where information happens, and where consumers make choices that affect the success and failure of nearly every brand in the world.”. Last week, Apple released the latest version of Mountain Lion. was in two minds about whether to buy it. So I hopped onto Google, did a bit of research, read some reviews and asked my followers on Twitter. On the basis of this five or ten minutes of investigation, I took the plunge and purchased. Does this process sound familiar? Just think back to the last time you invested in a new TV, mobile or laptop.
  • DANNY WHATMOUGH  |  SUNDAY, JANUARY 30, 2011
    [Marketing] Even Scoble agrees with me that Quora is all hype!
    The market and the crowd will always decide. Tweet. On Thursday, I wrote a blog about how I was amazed at the amount of hype Quora was receiving. One of the main perpetrators of this hype has been tech blogger extraordinare, Robert Scoble. month ago, he was full of praise for the service : “Thanks Quora for providing a great community and way for people to communicate about what’s interesting in their lives in a new way. That’s innovation in blogging.” ” And yet, today we get this : “Turns out I was totally wrong [about it being a good service for blogging].
  • KIKOLANI  |  FRIDAY, DECEMBER 17, 2010
    [Marketing] Fetching Friday – Resources Mashup & Christmas Spirit
    The 5 pillars of business blogging succes – planning, content, design, marketing, and engagement. The blog tree – the world’s first visual depiction of the interrelationship among marketing blogs. Keyword and market research with Yahoo Clues – get valuable marketing insight into keywords from the last 30 days including age, gender, income, location, and search flow. Making Money Online / Online Marketing. The Resources Mashup. Blogging / Writing. equate to in actual visits to your website. Facebook. Infographics. Photography. Twitter.
  • FEVER BEE  |  MONDAY, JUNE 3, 2013
    [Marketing] A Different Approach To Content Sharing
    This is a rough market. For all the talk of content marketing, few people are doing this in any major way. 'How do you get members to share content? One solution is technical. You can tweak the sharing options. You can provide more nudges for people to share the material. This has a small boost amongst the members that were planning to share it anyway. Another option is to beg. Please share/click/recommend/like this article. This is the route most FB fan pages take. It doesn’t work well and reflects badly on you. You can’t pull this off every week.
  • GEOFF LIVINGSTON  |  TUESDAY, JULY 2, 2013
    [Marketing] Free as We Want to Be
    Heck, I can choose to just publish the book at the end of summer, and not market it. 'We’re as free as we want to be. Perhaps it’s a trite statement, but with the Fourth of July holiday upon us, I cannot help but consider it. Freedom is a choice. At least for those of us that are fortunate enough to live in countries where we aren’t shot or arrested for speaking our mind in private conversation or online. You need only look at Turkey’s ongoing crisis to realize that free speech is not certain in this world. Yet many of us don’t feel free. We are free.
  • JACOB MORGAN  |  THURSDAY, MAY 27, 2010
    [Marketing] My Thoughts on the Social CRM Summit in Georgia
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER My Thoughts on the Social CRM Summit in Georgia View Comments May 27th, 2010 me on the left, Paul Greenberg in the middle, and Lauren from Ngenera on the right This past week I had the privilege of attending Paul Greenberg’s and BPT Partner’s Social CRM Summit in Atlanta.  I’ve never been to Atlanta before or anywhere near that portion of the U.S.  Yes it was a bit warm and yes it was a bit humid, but I still had a great time.  next month! jacobmorgan you are very welcome, E2.0
  • WAXING UNLYRICAL  |  FRIDAY, NOVEMBER 25, 2011
    [Marketing] Communicating Through Change
    was immediately given the opportunity to move interstate to work within a new and combined marketing and communications team of six people (a big change coming from a team of one). Change is a-coming. was reading through Lauren Drell ’s overview of how to manage a re-brand in Mashable recently and began to reflect on my own experiences through a company re-brand and merger, and lessons I could pass on to fellow communicators. As a brief back-story, in May I returned to Australia after three weeks in New York … right in the middle of a company merger. Look for the opportunities.
  • WAXING UNLYRICAL  |  SATURDAY, JUNE 11, 2011
    [Marketing] Presenting as Shock Jocks… Or Bloggers?
    We are professional PR/marketing/social media professionals. Much has already been written about BlogWorld at which, for the most part, I had a really great time. While there have been a ton of recap posts, here are some from  Arik Hanson , Justin Goldsborough and  Chuck Hemann to get you caught up. The session that probably generated the most chatter was the much-hyped  “New Media LIVE!&# Talk Show closing keynote panel. couldn’t have been more disappointed with it. ’ Talk Show!&# The band warming up and live music certainly lent an air of festivity to the evening.
  • TWIST IMAGE  |  MONDAY, MARCH 28, 2011
    [Marketing] The Real-Time Web Welcomes Real-Time Advertising
    Digital Marketing professionals tend to think that there is nothing new happening under the sun in advertising innovation. Whether or not Facebook, Twitter or even Google continues to dominate the zeitgeist is less important when compared to the reality that it's a great time to be in marketing as all of this unfolds before our eyes. digital marketing. It's too bad that Facebook and Twitter haven't quite figured out their unique advertising models yet. Also, it's important to note that most innovations only appear simple in hindsight. until now. Think about it this way.
  • TWIST IMAGE  |  TUESDAY, OCTOBER 19, 2010
    [Marketing] Setec Astronomy
    We're doing the Marketing industry a disservice. In the old days, you could say, "I've spent a decade in the Marketing industry," and it was a tough claim to disprove. marketing industry. The chance of anybody who has not seen the 1992 movie, Sneakers , and caught the obscure reference to continue reading this Blog post beyond the title will be minimal. and I'm fine with that. "Setec Astronomy" is actually an anagram in the thriller for "too many secrets." " We now live in a world with very few secrets. Who do you trust? did not. facebook.
  • BRASS TACK THINKING  |  MONDAY, JULY 19, 2010
    [Marketing] Run Your Own Race
    Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Run Your Own Race July 19, 2010 | by Amber Naslund View Comments “But were you this successful when you were 27?&# I got that question in a DM a couple of weeks ago from a young professional, clearly trying to see if she’s “on track&# in her career. It’s an all-too-common thing. The trouble is that everyone’s story is utterly unique. How I “got&# where i am is totally different than someone else. Be brave.
  • JUGNOO  |  FRIDAY, JULY 26, 2013
    [Marketing] Fortune 500 “Get” Social Media
    Interesting to note that Twitter has surpassed Facebook for Fortune 500′s social media marketers. 'Cell phone life by jseliger2, on Flickr. In the U.S., audiences spend up to 3 hours every day on social media, and a large portion of that time is on mobile. The question for many businesses is what social media platforms to invest time and money in. And they should: as an example,  Syncapse has done a study  that shows social media fans spend more annually on products than non-fans. 66% have Facebook accounts. 62% have YouTube accounts. Photo by jseliger2.
  • WEB METRICS GURU  |  SUNDAY, DECEMBER 19, 2010
    [Marketing] Interesting Data Mashups and Hitsplitter.com plus Web Journal Mid December 2010
    I’m still not convinced that most of the companies looking for social media are looking at this strategically, I think most organizations are looking at social as a way to sell more stuff, spam more customers, and market to a wider audience. Heard about Google Ngram Viewer ?  Interesting to compare citations of terms in books  (Google Ngram) with web search ( Google Insights for Search ) and see what we come up with. Web Analytics , while searches are quite flat, seemed to be getting more content in print.   It is, after all, only a study on those posting on a BBC news forum. 80legs.
  • VIPER CHILL  |  MONDAY, JANUARY 4, 2010
    [Marketing] The Very First Thing You Should Do in 2010
    had to head over to Google Reader to read other internet marketing blogs, Google Apps to read my ViperChill email and GoNutshell.com to get a hold of my task list. Just trying to return the favour in some small way:) Reply 28 Resources from My Internet Marketing Toolbox says: March 1, 2010 at 12:52 pm [.] Home What the F ? Cloud Living Say "Hi!" There are no ads in the sidebar, there are no hidden affiliate links and I have nothing to sell you. only thought of the term “brand base&# recently so that’s probably why you haven’t heard of it. Why Build a Brand Base?
  • WEB METRICS GURU  |  SUNDAY, APRIL 10, 2011
    [Marketing] Web Segmentation – Web Journal April 1st – 10th, 2011
    Explanation #2 : Our satisfaction with existing customers is up but our marketing has added more prospects that tend to have a lower score – the two trends pretty much balance out. It’s a classic database marketing style segmentation and it’s essential context to understand almost any metric. Was thinking about Gary Angels recent post titled Semphonic’s Two-Tiered Segmentation: Segmentation for Digital Analytics Done Right and realized the new Radian6 Insights features support such a segmentation, though imperfectly, as of yet. Explanation #2 : Our SEO has improved.
  • SOCIAL MEDIA STRATEGERY  |  SATURDAY, MAY 2, 2009
    [Marketing] “I want a Twitter for All the Various Parts of the Government”
    If that means getting every Government agency department and agency tweeting, that’s ok by me, as long as they’re doing it to be helpful and not to check a box, or to market themselves, or to help someone leave behind some sort of legacy. Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Miscellaneous Personal Prof. Development Social Media “I want a Twitter for All the Various Parts of the Government&# Sun, May 3, 2009 Government 2.0 happen. 
  • SOSHABLE  |  SATURDAY, JUNE 9, 2012
    [Marketing] Banks Are In Trouble… Again
    There is less of a need for physical jobs, but an increased demand for web marketing content. In a slow job market, it is essential that this does not occur. Today, it seems like big banks and corporations are constantly in the news.  With the recent financial crisis, there have been massive government takeovers as well as buy outs from other banks.  This banking crisis was caused by loans that were not paid and was also one of the direct results of the housing crisis.  People in the banking industry have (yet again) reason to worry.  Related articles.
  • COLLECTIVE THOUGHTS  |  TUESDAY, JUNE 4, 2013
    [Marketing] Salary Guide for UX Jobs [Infographic]
    To learn more about the UX job market, check out this infographic presented by Onward Search. 'There are many cities in the US in which UX professionals are in-demand, particularly if they are in development or design. New York is first in both job postings and salary level, followed by San Francisco and Seattle. 2013 Onward Search. Infographics salary salary guide ux
  • KIKOLANI  |  WEDNESDAY, OCTOBER 26, 2011
    [Marketing] 10 Dreadful Mistakes that Kill Your Comments
    Marketing Takeaway. Benefits of Blogging – Developing SEO & Internet Marketing Skills. This is a guest post by Ana Hoffman. What does it really take to build a hustling and bustling blog with a thriving and active community around it? Kristi knows – just look around. PageRank 5, Alexa rank about 15K and constantly dropping (in case you are not familiar with how Alexa rank works, the lower the number, the better), a wealth of comments on every post. It seems like Kristi knows everyone and everyone knows Kristi. Want some of that? Glad you asked. Dofollow Links.
  • SOCIALNOMICS  |  THURSDAY, MAY 8, 2014
    [Marketing] Powering the New Era of Loyalty: Brand Advocates
    Vice President of Lancôme digital marketing Alessio Rossi explained that, “Brands tend to look into how can I monetize this today. In a market where 54% of loyalty memberships are inactive (almost all within the first year) (Colloquy), this keeps participants earning even when they aren’t shopping, which keeps Walgreens top of mind. 'Photo: AP. Americans love loyalty. They’ll argue for hours about their Pepsi or Coke preference, show NFL tattoos off proudly in public and nearly 90%  participate in some type of loyalty rewards program (BusinessWeek). With over 2.5
  • MYRLAND MARKETING  |  THURSDAY, OCTOBER 22, 2009
    [Marketing] TWITTER BASICS – DON'T EVER FEEL DUMB!
    Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense TWITTER BASICS – DON’T EVER FEEL DUMB! by Nancy Myrland on October 23, 2009 I’m a member of a group on LinkedIn called Social Media Marketing. Relationship-building is not a passive marketing tool. In that group, someone started a discussion by asking a very basic Twitter question, and even stating he felt dumb to ask such a question. wrote an answer to him, and thought I might as well share it with you too!
  • ENGAGING BRAND  |  MONDAY, AUGUST 18, 2014
    [Marketing] Why $1 Million Wouldn’t Help Your Business Growth?
    Strong idea which meets a need in the market or which creates a need through delight for it. 'What if someone offered you a gift of one million pounds to grow your business? Nothing needed in return and it never needed to be paid back. Would that help your business growth? Would that guarantee your success? Now of course financial investment helps, don’t get me wrong and if someone wanted to gift me a million pounds then it would happily be received! However money is not the guarantor of business success. You have already been given the success gift for strong business growth.
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