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ENGAGING BRAND [Marketing] The Simple Secret Truth of Champions
| MONDAY, JULY 22, 2013
Think social media - yes, you can easily learn about social media tools BUT then don''t forget to learn to be social, learn how to apply your personality through the social media marketing. 'I love sport and played many sports all my life, including golf.so I was gripped to the British Open this weekend. Peter Allis the wonderful commentator said an interesting quote that I wanted to share with you all. It reminded me of business and how there is a difference between knowing and doing. Think innovation - yes, you can have hold an innovation meeting BUT innovation is in the application.
PROBLOGGER [Marketing] Highlights from ProBlogger Event 2013 #PBEVENT
| FRIDAY, SEPTEMBER 20, 2013
We held the event at the amazing QT Gold Coast (one of the most instagramable hotels I’ve ever set foot in) and had some great support from Tourism and Events Queensland, Virgin Australia , Kambrook , Yellow Pages and some great sponsors in our Bloggers Market Place. Of community rather than markets. 'Images by Helen H and WonderWebby. Note : the Virtual Pass for PBEVENT 2013 is still available for purchase here. It is hard to believe but this time last week, we were in the midst of our fourth annual Problogger Conference on the Gold Coast in Queensland Australia. Changes.
CHRIS BROGAN [Marketing] The Business of Simple
| WEDNESDAY, JUNE 19, 2013
This weekend, Sunday to be precise, I’ll share with you my simple approach on business and marketing. 'I read recently that the very simple act of walking barefoot on grass is a powerful and natural stress reliever. In the last year alone, the US paid over $42 million in losses related to stress and anxiety (lost time, medication, etc). It’s big business. And yet, taking off your shoes and putting your feet in the grass is one way to relieve stress (at least a little). Our grandparents and great grandparents (most of them) did okay without diet books. The Business of Simple.
PROBLOGGER [Marketing] PPC: A Viable Alternative to Organic Traffic for Bloggers?
| MONDAY, DECEMBER 2, 2013
Email list opt-in (addresses can be used in future email marketing campaigns). They should also be used alongside traffic generation techniques like social media marketing and email marketing. If you put an equal amount of time and effort into various marketing practices like SEO, PPC, social media and email marketing, if one of your campaigns goes badly wrong, you’ve got the others to fall back on. He writes extensively about the art of blogging, as well as online marketing techniques such as SEO, PPC and SMM. It’s not free. few merits of PPC.
THE WAY OF THE WEB [Marketing] Thoughts on UK magazine ABC figures…
| THURSDAY, AUGUST 12, 2010
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? million. magazine, which dropped 20.2%
THE BLAKERY [Marketing] 6 Influencer Engagement Tips from Shark Tank
| TUESDAY, FEBRUARY 19, 2013
John is a sought after shark due to his marketing genius and world re-known brand Fubu. Holding anyone’s attention–let alone a highly influential investor–is not for the faint of heart. Whether it’s an investor or an influencer, there will come a time when you have only five minutes to make the most important pitch of your life. How you are perceived in those five minutes will make or break your career. Watching other people experience those five minutes is exhilarating. That brings me to one of the best shows on television Shark Tank. Barbara Corcoran.
PROBLOGGER [Marketing] Bounce Rates High? Why?
| SUNDAY, OCTOBER 21, 2012
than this one, and more broad (it targets anyone who wants to use Twitter better—which could include casual, social users of the network, right through to online marketers in corporate environments). Most bloggers I know want to reduce their bounce rates. Sometimes it can seem as if it doesn’t matter what the bounce rate for a page actually is , we want it to be lower! Image courtesy stock.xchng user ColinBroug. While blogging’s about people—not just numbers —bounce rates can give you hints about the ways individuals are using your blog, and where you can help them out.
MYRLAND MARKETING [Marketing] How To Draw Them In To Your Facebook Business Fan Page
| MONDAY, MARCH 1, 2010
Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense How To Draw Them In To Your Facebook Business Fan Page by Nancy Myrland on March 2, 2010 ??I’m This, like other forms of marketing, takes a while. It should be part of an overall marketing plan that takes in to account what you want to accomplish with your business/practice, with whom you’d like to accomplish this, and a host of other factors. As with a blog, this kind of interaction and activity takes a while.
THE RELATIONSHIP ECONOMY [Marketing] Social Pearls of Wisdom
| WEDNESDAY, JULY 21, 2010
Some apply old marketing schemes to social media only to quickly being discovered as “ fake or insincere. Wisdom is defined as knowledge of what is true or right coupled with just judgment as to action; sagacity, discernment, or insight. Pearls of wisdom represent pleasant or good things from people who share knowledge with others that appreciate them. Some conversations are like rare pearls of wisdom filled with knowledge and insight useful to others. Real pearls aren’t easy to find and require mining the ocean to find the rare ones that have the most worth.
WEB METRICS GURU [Marketing] The Power of Symbols and Web Journal – Sept 24th – 30th 2012
| SUNDAY, SEPTEMBER 30, 2012
Such a solution should have three characteristics difficult to find in any single platform currently on the market for both small and large scale businesses. Been thinking about symbols lately. I’ll talk about Symbols near the end of the post. Have to admit, the course I’m teaching at Rutgers University on Social Media and/for the Arts is taking so much of my focus that much of what I’d write here, in a more structured, art based way, is going there, instead. Web Journal. Analytics. Symbolism. Just a thought. It might look something like this in the case of student A.
ONLINE COMMUNITY STRATEGIST [Marketing] Focus on the good when the going gets tough
| FRIDAY, NOVEMBER 13, 2009
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Focus on the good when the going gets tough November 13, 2009 in Community management | Tags: online communities , managing online communities I received this note from a member of my community today and it came at a great time for me because I have been feeling the weight of community management on my shoulders for a while now. I am sharing it because these are the types of comments we have to relish. She’s so awesome. del.icio.us
ONLINE COMMUNITY STRATEGIST [Marketing] Engaging the Audience: A Presentation by Angela Connor
| FRIDAY, DECEMBER 4, 2009
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Engaging the Audience: A Presentation by Angela Connor December 4, 2009 in Community Engagement | Tags: engaging the audience , knight center for specialized journalism , user engagement It is with a bit of trepidation that I post this presentation for what may or may not be your viewing pleasure. It’s the presentation I gave at the Knight Center for Specialized Journalism a few days ago. So here you go. Attitude is everything.
WAXING UNLYRICAL [Marketing] MeasurePR, the Don Bartholomew Edition Round II
| TUESDAY, SEPTEMBER 21, 2010
Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR, the Don Bartholomew Edition Round II September 21st, 2010 Tweet I probably sound like a breathless teenager But last week’s #measurepr chat with Don Bartholomew was Awesome. We continued our conversation on social media and ROI. Many new people joined (yay!), Were you inside my head when I wrote the problem with PR ?!
WAXING UNLYRICAL [Marketing] An Ode To Monday
| MONDAY, FEBRUARY 7, 2011
Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! More work than play… likely more than less. pts Settings.
SOCIAL MEDIA STRATEGERY [Marketing] NHL Skating on Thin Ice With Many Supporters Post Lockout
| MONDAY, FEBRUARY 4, 2013
Marketers may point to the increased attendance and TV ratings that followed as evidence of this campaign’s success, but most people seem to think that had more to do with the very clear fundamental changes in how the league operated, including a salary cap, elimination of the two-line pass, shootouts, and a draft lottery. What the NHL faces isn’t simply a PR, marketing or image problem. At this point, over-communicate – not with marketing messages, but with contrite honesty. Now, the league has to be wondering if fans will come back as quickly, if at all.
PROBLOGGER [Marketing] Make Money Locally—and Globally—Through Your Blog
| SUNDAY, OCTOBER 9, 2011
This guest post is by Danny Iny of Firepole Marketing. We started Firepole Marketing less than a year ago, and we’ve done pretty well with it over that time. they need a new website)—either way, I would end up helping them make more money by tuning up their marketing and business strategy. My partner Peter is a marketing and business coach, with similar expertise. So we decided to create our training program—that was the birth of Firepole Marketing. had grown my consultancy to a six-figure business before we ever launched Firepole Marketing.
LOUIS GRAY [Marketing] Web Video's Challenge of Inventory, Portability
| MONDAY, OCTOBER 3, 2011
Back in 2007, when Netflix was not streaming, the opportunity was available, in my opinion, for Apple to seize the market, through introducing a subscription service. Similarly, YouTube's tie-in with the Android Market has also embraced the cloud for streaming video. As I wrote in June, you can rent films on the Android Market, and watch them on YouTube from any computer. But both flareups circumvented the real trajectory of Netflix making a choice to decrease its attention on the physical media world, one I publicly said I walked away from this Spring. Not me.
PROBLOGGER [Marketing] How to Get Your First 1,000 Email Subscribers When Nobody Knows You
| FRIDAY, MAY 3, 2013
Your specific market, your content, the needs you solve and the exact solution you provide based on your expertise is often enough to differentiate you from others. Derek Halpern teaches you marketing based on research findings. 'This is a guest contribution by Marya Jan, blogging coach from Writing Happiness. What’s the biggest excuse you hear from people who are not getting the results they want from their blogging? I don’t know anyone online.”. Not ‘my content might not be good’. Not ‘I don’t a clear idea of what I am doing’. None of that. am pretty sure this doesn’t count.
WEB METRICS GURU [Marketing] Writing a book on Social Media Analytics and Web Journal Oct 3rd – Oct 9th, 2010
| SATURDAY, OCTOBER 9, 2010
I’m still trying to wrap my head around the fact I’m now writing a book on Social Media Analytics for McGraw Hill and how my writing will be affected, but I know I’ll get it done and know it will be not only a unique book (most of the technical and marketing content will be stuff you’ll find no where else – not like the current batch of books on analytics and marketing which largely duplicate one another in my opinion). But nothing quite caught my eye as much as the “Social Media Villains info graphic I read about in Marketing Tech Blog.
JACOB MORGAN [Marketing] Friday Vendor Roundup: Telligent, Jive, and Ping Identity
| FRIDAY, JULY 19, 2013
Jive is certainly making the right moves to stay on top of the enterprise collaboration market. 'Every Friday I’m going to attempt to summarize any relevant news in the future of work/collaboration space. ll provide the name of the vendor, a short summary of what the announcement or piece of news is with a link to the original, and finally a short POV. can’t cover every single thing that comes out but I will do my best to provide as much relevant content as I can. If you have something you think I should include then please send it over and I will decide if it’s something I can add.
LOUIS GRAY [Marketing] Tech's Halflife and Accelerating Forgetfulness
| WEDNESDAY, SEPTEMBER 4, 2013
It''s easy to say that those who forget the past are doomed to repeat it, and yet even with tremendous tools like the Internet, resources like Wikipedia and Archive.org , onetime tech titans are rapidly shoved aside as dinosaurs, as younger people enter the job market and participate alongside more traveled veterans in Silicon Valley and beyond. 'With today''s focus on realtime systems and 24 hour news cycles, trending topics and viral videos, our collective attention span seems to be shrinking. The news of the morning is not news of the evening. Yesterday''s news is old news.
NOWSOURCING [Marketing] This Week in Infographics: From Cars of the Future to Retirement
| THURSDAY, JANUARY 10, 2013
They have proven to be a great marketing tool if done correctly. We have quite a few infographics for you this week, so let’s jump right in. First up, we’ll take a look at the car of the future. For most people driving is chore, so imagine never having to “drive” again. Self-driving cars are in our near future and this first infographic highlights the benefits of them. Next, we’ll take a look at the state of infographics, and what better way to do that than with an infographic? Approximately every 14.4 seconds a home is burglarized in the U.S.
PROBLOGGER [Marketing] Use Social Sharing’s True Motive For Better Traffic
| FRIDAY, FEBRUARY 17, 2012
Listening in on a webinar for email marketers, I noticed the presenter played up the rivalry between marketing and sales departments. He dotted his discourse with pointed statements like: Salespeople are only interested in their numbers, not our strategy… They asked for all the hot leads we could get, and then let them go cold… So much of our hard marketing work is wasted on the sales end. Based in Maryland with roots in New York, she’s been crafting effective marketing copy as a writer and polishing many forms of prose as an editor since 2002.
BRASS TACK THINKING [Marketing] What I Wish People Knew: Kneale Mann
| TUESDAY, AUGUST 16, 2011
Kneale Mann assists medium to large enterprise on a range of projects including: digital audits, marketing initiatives, internal customer service and developing repeatable systems clients can integrate into their future to drive revenue. You would think that 25+ years in media and marketing would have toughened me up, nope. Today’s is a guest post from Kneale Mann, one of many responses to this post. m delighted to share the more personal side of some of the folks you might know online and that I’ve enjoyed getting to know better. The social web can be a remarkable place.
DARETOCOMMENT.COM [Marketing] The curation for what ails us? When good ideas are oversold
| WEDNESDAY, SEPTEMBER 22, 2010
My Work Content Curation Subscribe Dare To Comment Fresh insights on social media and content curation marketing from a young professional in the field The curation for what ails us? It’s thrilling to see it enter the mainstream of our dialogue on social media marketing, but it’s almost equally frustrating. Content curation used to be discussed as a smart practice, a way to strengthen social marketing strategies, and a partial solution to some of the problems we in marketing face. Then marketers decided to sell the concept itself, after they—ahem—rebranded it a bit.
SOCIALNOMICS [Marketing] Social Media TV Example
| MONDAY, FEBRUARY 15, 2010
With these spots, our Facebook and Twitter pages, our YouTube Channel, the Norms Blog and our traditional TV campaign all running at once, we are deeply penetrating the market.. By Erik Qualman. Over the last year we have started to see many television commercials mention social media, insert a funny line about it ( “Facebook Me ) or simply tag social media icons at the end. recently came upon a commercial for Norms Restaurant and it did something different. The foundation of the commercial is grounded in social media rather than simply being an add-on. took me there..
JEFF ESPOSITO [Marketing] Silly data, the Wicked Witch and throwing in the towel
| FRIDAY, MAY 3, 2013
Eight Silly Data Myths Marketing People Believe That Get Them Fired. 'You know this was a great week in the Esposito household. First the spring graced us with its presence, we had some interesting people watching at our neighboring college’s springfest which spilled into our park, and towards the tail end we found out that Baby Espo II is looking like a pretty healthy lil lady. How was your week? Hopefully it was a good one and that you are looking forward to the weekend. Look forward to connecting next week, until then, have a good one and enjoy this week’s edition of Five for Friday.
TWIST IMAGE [Marketing] CTRL ALT Delete - The Ultimate Business Reboot Audiobook Sweepstakes
| TUESDAY, MAY 7, 2013
The New Rules of Marketing & PR 2.0 the new rules of marketing and pr. 'Want to change the way you think about business forever? On May 21st, 2013 my second business book, CTRL ALT Delete , will be published. The question this book asks is simple: do you want to employable in the next five years? Well, what are you going to do about it? The book is divided into two parts. The first section is called, Reboot: Business, and it uncovers five key movements that have changed business forever that most brands are doing nothing (or very little) about. Christensen. by Seth Godin.
VIPER CHILL [Marketing] ViperChill Monthly Report 4 (My 1st National Press)
| WEDNESDAY, FEBRUARY 3, 2010
The articles written in January, were: The Very First Thing You Should Do in 2010 What You Can Learn From The Most Tweeted Blog Posts Ever How I Wrote a $30,000 eBook (And You Can Too) Minimalist Internet Marketing: My Personal Guide $1M Case Study: My CMS & Content Strategy Here at ViperChill there are a lot less articles published than most sites, but typically these articles are 2,000-3,000 words and cover topics in massive detail. Alexa is quite skewed towards the IM niche as a lot of marketers have the toolbar installed on their browser and then visit this site. Thanks.
SPIN SUCKS [Marketing] Expert Q&A: David Olson from ARANet | Spin Sucks
| WEDNESDAY, JULY 14, 2010
From its origin decades ago in the mat release format, branded content has come to play a significant role in SEO, social media and other digital marketing tactics. 17, 2010 #FollowFriday: The Bike Whisperer A Rose By Any Other Name…Might Not Be As Marketable Blog: Share Your Link Love Spinonomics Attire Not Appropriate for Public Speaking Arment Dietrich Is No Longer a PR Firm? We’ve used them for many years and have watched them change with the times, by adding links and SEO, which have been very beneficial for us and our clients. Twitter, Facebook, etc.)? Good question.
NOWSOURCING [Marketing] All Public Facebook Posts Are Now Searchable On Graph Search – Here’s How To Make Them Private
| SUNDAY, OCTOBER 13, 2013
Beneath the search box exterior lies an alluring rich mine of user information, which marketers would sell their grandmothers for, information which has been pretty much volunteered and offered up by Facebook users themselves in their profiles. 'Back in January, I explained and described Facebook’s foray into making a search engine called Graph Search , and how it had the potential to turn things upside down. Now Graph Search has become even more powerful, with the news that all public posts on Facebook, will be fully searchable via the Graph search engine. but the public posts?
SOCIALNOMICS [Marketing] Group Moan?
| MONDAY, FEBRUARY 14, 2011
Arun is a digital marketing professional who previously worked with Google in India and is currently an MBA student at HULT International Business School in Cambridge. He Consider this. You buy Groupon worth $60 for $30 for ‘Hot Crab’ Malay restaurant. Lets assume you go to the extent of grinding through their menu online to confirm that the ‘Satays’ and ‘Kueh Teow Thon’ are reasonably priced. But remember, Groupon parts with only a currency, and there is no guarantee on how much the currency is worth when you exercise your Groupon. Scan through the ‘Yelps’ and the ‘Zagats’ of the world.
CHRIS BROGAN [Marketing] Finding Time
| WEDNESDAY, JULY 20, 2011
It’s amazing how marketers will test out button colors and subject line choices all day, but won’t figure out whether or not it’s better for them to spend 2 hours on TV versus spending 2 hours on career development. People often ask how I can put out so much content, how I can be everywhere, how I can respond as often as I do. read a while back that Gandhi said that we all have the same 24 hours in each day; we simply choose to use them differently. If I said no more, I’d have given you my answer. Finding Time. We might have to take care of children. Laundry.
JEFF ESPOSITO [Marketing] Measuring Social Influence
| SUNDAY, AUGUST 14, 2011
Jason Mollica is a public relations manager at a strategic marketing and PR firm near Buffalo, N.Y. This is a guest post from Jason Mollica. . If you want to get a reaction from a public relations or social media pro, ask them about influence. You are sure to get answers from each end of the spectrum. Some will say influence is misconstrued as “ popular. Others believe that follower numbers measure influence. But is influence really measurable? Klout and Edelman believe it can be. To this day, I’m still not so certain. measure.”. score, I am a “Twitter Superstar.”
PAMORAMA [Marketing] How ConAgra Foods is Embracing Social Media
| MONDAY, FEBRUARY 8, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact How ConAgra Foods is Embracing Social Media by Pam Dyer on February 8, 2010 Share Here’s a presentation from Stephanie Moritz, ConAgra Foods’ Director of Public Relations. Takeaways: Social media is more than your marketing department. ConAgra approaches social media enterprise-wide, realizing opportunities not just in marketing, but also in HR, legal, and career development. Teach executives about social media by offering them hands-on experience. Avoid the shiny objects.
PROBLOGGER [Marketing] A Blogging State of Mind
| WEDNESDAY, MARCH 2, 2011
Day after day, I proudly won over the hearts of marketing directors everywhere. By far, it was the best product on the market. This guest post is by Ashley Ambirge of themiddlefingerproject.org. Blogging. Successful blogging. My own. Yours. If I could sum it up in three little words, they would be: Magazine. Advertising. Sales. Wait, what? Magazine advertising sales? Yes—magazine advertising sales. For my efforts, I became recognized as one of the top account executives in the nation—and, well, ev’body likes a nice plaque, right? The short answer: everything. Ah, sales.
JOSH S PETERS [Marketing] Using Social Media in an Awareness Campaign | Shuaism
| MONDAY, NOVEMBER 23, 2009
Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment! Thank you for reading, Josh “Shua Peters This is post #2 in a 5 part series about the basic types of marketing campaigns and social media’s place in them. The awareness campaign seems to be exactly what social media was made for. Goals. What do you want to do? Well done.
CHRIS BROGAN [Marketing] Do You Have What You Need to Build a Simple Platform? – The Impact Equation
| MONDAY, SEPTEMBER 10, 2012
Quickly, so as not to lose you: this also includes the B2B buying market, as well, but to a different degree.) You can do anything, really, to get the platform ball rolling, but here are some quick thoughts: If I started today, I would pick 3 pieces of the platform pie to start from: a blog, an email marketing list, and Twitter. Other “pairings” might be email marketing and a podcast or videoblog. There’s nothing quite like filling a room with people eager to see what you have to say. But how do you do it? Share your content everywhere. You must do this.
SPIN SUCKS [Marketing] Top 10 Posts of 2010
| WEDNESDAY, DECEMBER 15, 2010
Number two follows-up with Communication and Marketing Trends for 2011. As the year winds down we’ve been reflecting on how successful Spin Sucks has been and how excited we are for Project Jack Bauer. It’s because of you…the community here… that this blog is at a level we never imagined. Because of that, we took a look at your favorite blog posts. So today I present the top 10 Spin Sucks blog posts of 2010 ! The number 10 spot on our top Spin Sucks blog posts of 2010 starts the countdown off with a guest post by Elena Verlee, Twitter: 15 Ways to Stay Interesting.
GAURAVONOMICS [Marketing] Consumer Brands and Social Squared: How Much of the Right Thing is Too Much of the Right Thing?
| WEDNESDAY, NOVEMBER 17, 2010
At The Guardian Changing Advertising Summit 2010 , Unilever’s chief marketing and communication officer Keith Weed ( video ) argued that his own role is an example of how brand/ marketing and sustainability/ communication need to come together for corporations as the social web makes the world more transparent. It seems to me that brands don’t only need to reappraise their communication (saying more of the right things), but also their credentials (doing more of the right things). Share this on del.icio.us. Digg this! Share this on Facebook. Post on Google Buzz.
JEFF KORHAN [Marketing] Picture the Intangible to Build It
| SUNDAY, NOVEMBER 20, 2011
My next project happens to be a book to help mainstream small businesses make the most of social media and Internet marketing – a diverse group that typically expects practical examples and a step-by-step approach. It is impossible to create anything that you have not clearly imagined. How does your imagination work? Do you have a process that enhances your effectiveness for achieving pragmatic results? Image via Wikipedia. Visualize From Beginning to End. This works not just with technology, but for any creative endeavor that starts with the intangible. Now I have a picture.
ONLINE COMMUNITY STRATEGIST [Marketing] The Cleveland Plain Dealer finally acknowledges user comments
| TUESDAY, OCTOBER 13, 2009
hire, train and supervise a team of moderators for the top local news website in a large market with an insane amount of traffic and user comments. Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed The Cleveland Plain Dealer finally acknowledges user comments October 13, 2009 in Community Building | Tags: Newspapers , online comments , user comments It’s one thing to be late to the party. The newspaper is acting as though it is doing users a huge favor. Period. del.icio.us
CONVINCE & CONVERT [Marketing] The Truth About the iPad | Blogging and Content Creation | Social.
| THURSDAY, APRIL 8, 2010
More from Convince and Convert The 39 Social Media Tools I'll Use Today Why You’re the Key to Social Media Success The Chicken and the Egg Social Media Conundrum Convince and Convert Recommends Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) The Hilarity of Working From Home (The Arkayne Blog) Why Loyalty and Mobile Marketing is the Future for Retail (Danny Brown) Tagged as: Apple , content creation , Convince and Convert , ipad , jay baer Did you enjoy this blog post? Would it work as a marketing and/or presentation device? sure am. Same with email. Swipe. Swipe.
PROBLOGGER [Marketing] 5 Things to Email Your Subscribers About Today
| FRIDAY, MARCH 9, 2012
It also shows that your email list isn’t just a marketing exercise. I’m a big advocate for building a list around your blog, then making the most of it. current list of email subscribers is an advantage to any blogger who wants to build their presence, whether you’re monetizing your blog or not. Often, new bloggers tell me they want to find readers, and more experienced bloggers are always wanting to continue growing their blogs, rather than see readership plateau over time. Your email list can help you meet both these challenges. Give them something.
BRASS TACK THINKING [Marketing] Talk Like We Do | Brass Tack Thinking
| TUESDAY, AUGUST 18, 2009
It feels like you just want us to do your marketing for you, in your words. know I’m not going to convert the corporate world away from marketing speak anytime soon – heaven knows many of us keep trying – but here are a few tips for and from the rest of us that might help people spread your message and information faster. When we, the communicators, try to take out the jargon and business cliches, the marketing folks put them back in because they think we need them to sound like we understand the industry. Who talks like that?? Yes, yes. Not ours. So am I.
PROBLOGGER [Marketing] How to Generate Massive Traffic, Excitement, and Even Jealousy with a Hollywood-Style Launch Trailer
| SATURDAY, NOVEMBER 12, 2011
Yes, they have an army of crackerjack marketers creating special promotions, building strategic alliances, and merchandising everything imaginable. This guest post is by Jon Morrow of boostblogtraffic.com. You know that feeling you have when you’re onto something big? Your heart is thump, thump, thumping, your mind races down the roads of future possibilities, and you drift through the day with strange grin plastered on your face, like someone shot you up with happy juice, and you’ve yet to come down. also had 673 likes and dozens of comments on a new Facebook fan page.
PROBLOGGER [Marketing] 9 Lessons I Learned from Running a Sweepstakes
| TUESDAY, OCTOBER 11, 2011
You may also want to consider marketing costs—we got a lot of free promotion for the contest, so we didn’t spend much on marketing, but we had to have graphics made, and it’s not a bad idea to do some Google Adwords or Facebook advertising to get the attention of the right people. This guest post is by Jonathan Thomas of Anglotopia.net. common way for a blog to build its newsletter and traffic base is to hold a contest. My blog, Anglotopia , has been around for over four years now and we’ve had various successes and failures with contests. Lesson 9: Manage costs.
BRASS TACK THINKING [Marketing] 3-Stage Goals
| MONDAY, AUGUST 30, 2010
Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives 3-Stage Goals August 30, 2010 | by Tamsen McMahon View Comments How many times have you set a goal…and just missed it? For a lot of us, “just missing it is tantamount to failure. For recovering perfectionists like myself, it’s all too easy to see success in terms of black and white, and the goals that get us there as pass/fail tests. How do we change that? The first is real accomplishment; the second still unknown. Tamsen S.
CHRIS BROGAN [Marketing] Start Fresh
| WEDNESDAY, OCTOBER 12, 2011
Anyone from the biggest and most complex brand down to the freelance marketing associate looking for extra work has an obligation to tell the story of what you offer and how you can help in such a way that others feel like they’re part of the experience. If [chrisbrogan.com] is anything, it’s a place where we talk with each other about what lies beyond social media and marketing, and what matters most in being human and deriving value from our relationships. In comic books, there’s this trend to “take things back to the beginning.” Start Fresh.
SPIN SUCKS [Marketing] Edelman Has a Brand Integration Boutique?
| WEDNESDAY, OCTOBER 6, 2010
Arment Dietrich is a boutique marketing and communications firm. There are a lot of really good boutique companies. From Canada to Sweden to the U.K. and throughout the U.S., I can easily name the top 10, but Edelman is not among them. Sure they’re a top 10 firm, easily, in the world of large companies, but boutique? don’t care how you skin it, that is not the appropriate category. actually think the idea is great, if you can make it work without budget fights and “hogging client work. While the idea was benevolent, it didn’t work as well as we would have liked.
TRADESMEN INSIGHTS [Marketing] What Are You Doing to Track Leads? «
| MONDAY, NOVEMBER 1, 2010
Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services What Are You Doing to Track Leads? We’re taking a poll to see how B-to-B marketers are currently tracking leads (all kinds). This entry was posted on Monday, November 1st, 2010 at 8:00 am and is filed under Marketing Tools , Social Marketing , Traditional Marketing. To take the survey click here. Share with your business associates. take my survey [link]. Blog at WordPress.com.
GREG VERDINO [Marketing] Thinking About Zeg
| TUESDAY, FEBRUARY 12, 2013
Thinking about zeg fuels innovation — gives us the drive to imagine how the wants and needs of our consumers, constituents, collaborators and communities may be different; and the confidence to anticipate those new wants and needs by evolving how we serve our markets. It’s a Georgian word that has no English equivalent. Right? Wrong. The concept is vital. But a strategy formulated with the day after tomorrow in mind is sustainable over time. Sure, you can live in the now in a business built to optimize returns this week, this month, this quarter, even this year.
BRASS TACK THINKING [Marketing] Fishing for Excuses?
| TUESDAY, JULY 20, 2010
Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Fishing for Excuses? July 20, 2010 | by Tamsen McMahon View Comments We say there isn’t enough time, that we’re too busy. We say it passes too quickly, and wonder if we’ve done enough for the age we are. But time is a red herring. It distracts us from the real matter at hand. I’m all for SMART goals—goals that are specific, measurable, actionable, realistic, and timebound. It drives forward movement. YOU do. like it!
CONVINCE & CONVERT [Marketing] Facebook Success Summit - 22 Sessions on Everything Facebook.
| MONDAY, AUGUST 2, 2010
More from Convince and Convert You Are Pissed Off at the Wrong Guy Taking Consumer Reviews Viral with Facebook Are you spending enough on digital marketing? Convince and Convert Recommends Facebook Vs. Twitter (The Arkayne Blog) 7 Ways to Market Your Business on Facebook – Free Ebook (Danny Brown) Facebook Pisses Off Users. link] [link] Hot In Marketing Facebook Success Summit – 22 Sessions on Everything Facebook | Speaking Engagements | Social Media Consulting. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Thanks. Again.
JEFF ESPOSITO [Marketing] Is Boston the worst city in America?
| WEDNESDAY, AUGUST 24, 2011
Anne Weiskopf lives in the Boston area, and has spent many years in the tech media and B2B market. This is a guest post from Anne Weiskopf. Within a two week span this summer, Boston was honored by GQ Magazine as being first in “ The 40 Worst-Dressed Cities in America and by two Michigan psychiatrists as “ The Least Friendly City in the country. So, what’s up Boston? And, is it causal? Let me start by saying that having excellent sports teams is one of the greatest things about Boston. But what about the “least friendly designation? Ask the cab drivers.
ENGAGING BRAND [Marketing] How to Win Loyal Life Time Customers
| WEDNESDAY, APRIL 20, 2011
This was a guest post by Lior who works for a neon signs store and also is a marketing advisor to a company that developed a live chat customer support tool. Lior Levin of Iadvize has compiled a loyalty checklist for us all to think about, which will encourage that loyalty from our customers. If you’re familiar with the Pareto principle, also known as the 80/20 rule, you’ll know that roughly 80% of your sales will come from 20% of your customers. This is why it’s important to win and keep loyal customers so that you constantly have those sales coming in. Offer Incentives.
SOSHABLE [Marketing] How Facebook is Failing Your Business
| WEDNESDAY, OCTOBER 19, 2011
it also allows you to reach additional audiences that a traditional marketing campaign would normally not allow you to do. Don’t get me wrong: Facebook, as well as other social media sites, do wonders for any business wanting to gain a strong web presence. The site gives your brand loyalists somewhere to go and to feel as though they are a part of something bigger than themselves. However, Facebook is making it a nightmare to control your business’s online reputation. Other detrimental changes include: iPhone/ iPad App FAIL. Removal of Discussion Tab. Frictionless Sharing.
BILL HARTZER [Marketing] Top Search Engine Optimization Firms for December 2009
| TUESDAY, DECEMBER 1, 2009
HighPoint Search Marketing. Elite SEO Marketing. Every month, Top SEOs comes out with a list of what they think are the top search engine optimization firms, the top search engine optimization companies. As someone who has been in the search engine optimization industry since the mid 1990s, I can tell you that while I don’t totally agree with these “rankings , it could be a place to start looking if you’re wanting to hire a search engine optimization company. Noticeably absent from this list is Vizion Interactive , one of the top SEO firms in my opinion.
BILL HARTZER [Marketing] comScore December 2009 Search Engine Rankings
| MONDAY, JANUARY 18, 2010
percent search market share, virtually unchanged from 65.6 percent market share, up 0.4 comScore, Inc. has recently updated its monthly comScore qSearch analysis of the United States search marketplace. In December 2009, Americans conducted 14.7 billion core searches, with Google Sites accounting for 65.7 percent in November. Microsoft Sites grabbed 10.7 percentage points versus November. Here’s the actual numbers as released by comScore: December 2009 U.S. Core Search Rankings comScore Core Search Report* December 2009 vs. November 2009 Total U.S. N/A -- -- --. 0.1 - -.
BILL HARTZER [Marketing] SortPrice Store Facebook Application Tops 1000 Retailers
| THURSDAY, MARCH 25, 2010
“The ability to market the application both as our Facebook store and also as a Wishlist, by simply changing the tab gave us great flexibility, said Chris Duggan, the company’s president. “Our focus has always been on creating the most enjoyable shopping experience possible for our users, said Shannon Whisler, Buckle’s social media and online marketing specialist. SortPrice was one of the first to offer a virtual storefront for retailers on the Facebook Platform when it introduced the Merchant Store application a little over a year ago. Digg this!
PROBLOGGER [Marketing] Find Your Voice: Blog Like You’re In a Closet
| WEDNESDAY, SEPTEMBER 26, 2012
The subject of the blog was ostensibly the stock market and my original idea was to have it act as an online journal highlighting the stocks that I traded. I Brian is a active trader who blogs about the intersection of markets, trading, and life (with some punk rock, pop culture, and off-beat humor mixed in) at bclund on the StockTwits Network. This guest post is by Brian Lund of bclund. Writing a niche blog is all the rage these days, but they require a different type of content than is typical of a “mass audience” blog. And And that content can be hard to come up with. Sterile.
ARI HERZOG [Marketing] Protect Your Online Privacy: Say NO to Ad Cookies
| WEDNESDAY, JUNE 9, 2010
CHRIS BROGAN [Marketing] Improve Your Social Media Efforts
| WEDNESDAY, FEBRUARY 16, 2011
These are just a sampling, but you’ll see how 20 minutes of time spent each day could help train you into being a better social media marketer. Penn and Blue Sky Factory , a quick tour of Publicaster 7, their email marketing solution. Today’s post has a bunch of embedded YouTube videos. If you can’t see them, click here. Video Tutorials Are A Great Way to Improve Your Social Media Efforts. With just a few clicks around YouTube, I found some great video tutorials for you to check out.
PROBLOGGER [Marketing] How To Create Link Bait Content
| WEDNESDAY, DECEMBER 29, 2010
Brandon Connell is a full time blogger, and internet marketing expert. This guest post is by Brandon Connell of BrandonConnell.com. Throughout my blogging career, I’ve worked hard on my writing style. I’ve improved over time, and I’m at a point now where I believe I have perfected my ability to write link bait articles. link bait article is an article that makes many readers want to reference it within their articles, or link to it as a general resource. It also means additional targeted traffic is attracted to your blog, which can mean more subscribers. So do readers.
LAUREL PAPWORTH [Marketing] Social Media and Ad:Tech Tokyo
| TUESDAY, MARCH 8, 2011
Japanese people on the panel talked about online community and social media marketing at home, and I focussed on how it was working for Japanese companies in America, Europe, Australia etc. I spoke on how Japanese companies were doing in social media overseas. An amazingly popular talk, people were lined up outside to try and get in – though I think the conference itself had 8000 participants, so hardly surprising. You go to some conferences these days and the number of speakers out numbers the participants. Adtech tokyo laurel papworth.
WAXING UNLYRICAL [Marketing] From Couch To 5K: Why Lindsay Allen Runs
| TUESDAY, OCTOBER 12, 2010
Currently, she is an editor and writer for AGP & Associates , an integrated marketing communications firm in Midland, Mich. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali From Couch To 5K: Why Lindsay Allen Runs October 12th, 2010 Tweet I’ve known Lindsay Allen for the last two years or so, first meeting her on Twitter, and then taking that connection offline. Why bother?
THE WAY OF THE WEB [Marketing] Rethinking how I manage my sites
| THURSDAY, JUNE 23, 2011
But it’s all around freelance digital content, marketing and running that business. I’ve been pretty busy with client work and my own sites recently – and managed to commit a cardinal sin in forgetting to renew the hosting package on one of my oldest projects, 140char.com. Over time it proved reasonably popular, and a few articles got some great links from prominent bloggers such as Stowe Boyd, and prominent tech sites such as Engadget – but I always saw it as a smaller side project alongside this blog and my day job at the time. Hopefully.
THE WAY OF THE WEB [Marketing] An example of the direct effect of social…
| THURSDAY, NOVEMBER 11, 2010
As a specialist in social media (as part of digital and mobile marketing), I’m not immune to the influence of my own social networks. And that was driven home to me earlier this week, with a direct result in financial terms. I’ve been playing Call of Duty: Modern Warfare 2 a lot over the past year, and during that time, a group of mainly UK, 30-something gamers has gathered within one or two degrees of my social circle. And many of them are 30+ professionals, backing up the theory online gaming is the new golf for business networking !). The end result? million for MW2.
THE WAY OF THE WEB [Marketing] Google Buzz proves problems with single online identities
| WEDNESDAY, FEBRUARY 24, 2010
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? blog comments powered by Disqus Blog Partners
THE WAY OF THE WEB [Marketing] A couple of weeks of catching up…
| FRIDAY, JUNE 4, 2010
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? But I have some more cunning plans….
TWIST IMAGE [Marketing] The Business Of Motivation
| TUESDAY, AUGUST 16, 2011
In fact, most of the content that motivational speakers and life coaches put out into the market works - whether the coach is an original or derivative of someone that walked before them. Motivation is a strange beast. In April 2007, I was asked to be a speaker in a full-day conference that was billed as a day of "motivation and leadership." The event featured speakers like former President of the United States of America, Bill Clinton , Ben & Jerry 's co-founder, Jerry Greenfield and motivational speaker, Anthony Robbins. How could people not have been moved to change? bill clinton.
TWIST IMAGE [Marketing] The Wisdom Of One
| FRIDAY, AUGUST 5, 2011
Contrary to the current zeitgeist, which dictates that the crowd is wise and innovation comes from listening to everyone's feedback, I believe breakthrough innovations -- the type that create new markets -- are typically the result of a visionary (or visionaries) who ignored the fickle whims of public opinion. Do you think that Social Media can fuel innovation? These visionaries need a sounding board of like-minded individuals who can grasp their ideas. They don't need the feedback of the poorly-informed masses." Social Media helps people to mobilize, share, communicate and connect.
PROBLOGGER [Marketing] How Bloggers Can Make Money from Brands
| WEDNESDAY, APRIL 6, 2011
guest posting is the new content marketing. affiliate marketing: how do you pick a product and make it worthwhile? What a marketer wants from you is to look better and more relevant to the people they’d like to sell to—as many as possible, too. To be honest, this is where a lot of agency and marketing types finish. What a marketer should really be measuring and focusing in on (at least in the medium term) is working with you to get people to do stuff. Marketers spend thousands of dollars every year on research groups. Affiliate marketing. Action.
WWW.MARKETINGTECHBLOG.COM [Marketing] Content Curation to Build Trust
| SUNDAY, OCTOBER 3, 2010
Marketing Technology Blog Technology and Marketing Advice from New Media Marketing Experts Blog Events Tags Projects Authors Contact Blogging Book « Five Questions on Content Optimization Strategies Video 1: Corporate Blogging for Dummies » Content Curation to Build Trust Posted in Business , Miscellaneous by Matt Chandler Tuesday, July 6th at 12:42 pm Gallery Exhibit (via WikiMedia Commons) I’ve been doing a lot of content curation lately; you know, the latest fashionable trend in digital content. Marketing Technology Blog is proudly powered by WordPress 3.0.1
TWIST IMAGE [Marketing] Are Consumers Smart Enough For Smart TV?
| MONDAY, FEBRUARY 25, 2013
From the MediaPost news item mentioned above: "'Consumers are now increasingly buying big-screen TVs that include the Internet capabilities, even if they're specifically looking for [those capabilities] or not,' Veronica Thayer, TV systems analyst at IHS , tells Marketing Daily. marketing daily. Smart TV growth is about to explode. That's the news out of MediaPost yesterday according to the article: Smart TV Growth Is Set To Explode. But, the bigger question is this: are consumers ready and knowledgeable enough to make this work? or active (I'm tweeting! Updating! Creating!).
JACOB MORGAN [Marketing] What Are You Interested In? (Vote)
| WEDNESDAY, FEBRUARY 17, 2010
Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER What Are You Interested In? Vote) View Comments February 17th, 2010 I’ve been covering a lot of topics on this site and I realized that I really should be taking more advantage of polling you, the readers, to find out what you want to read about and discuss. I embedded a polling widget for you to vote on what you want to see more of on this site. The three options are pretty broad but I just want to get a general understanding of which direction to head in. The choices are Enterprise 2.0,
THE WAY OF THE WEB [Marketing] Do your bit for the earth on Saturday
| THURSDAY, MARCH 25, 2010
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? blog comments powered by Disqus Blog Partners
THE WAY OF THE WEB [Marketing] Is Amazon reading this blog?
| WEDNESDAY, SEPTEMBER 29, 2010
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Now which tech books have the longest first chapter?
CONVINCE & CONVERT [Marketing] I Get By With a Little Help From My Friends
| MONDAY, JULY 5, 2010
have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. m on vacation in the g… [link] #marketing [link] Santi Chacon I Get By With a Little Help From My Friends: Greetings from Canada.I’m link] Hot In Marketing I Get By With a Little Help From My Friends | Convince & Convert News | Social Media Consulting – Convince & C. It would mean a lot to me – and to them. Well deserved time off.
BARE FEET STUDIOS [Marketing] How the Podsafe Music Network Works
| MONDAY, APRIL 6, 2009
Artists get free exposure to whole new markets. Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > HowTo , Tech Tools > How the Podsafe Music Network Works How the Podsafe Music Network Works by Roxanne Darling on April 5, 2009 The music industry has suffered one of the biggest disruptions caused by the internet. In this case, music. So the Podsafe Music Network was born. The Result? Podcast quality goes up. Hawai?i
KYLE LACY [Marketing] Flowtown Continues to Impress
| MONDAY, JUNE 7, 2010
marketer), location. Change is always for the better, right? Don’t worry this has nothing to do with Facebook. If you’re not familiar with Flowtown it is a tool that allows you to enter customer’s email address to track where they are active online. Flowtown helps you sift through your database and group contacts. They have teamed up with Wufu, an online form builder, to make your life easier. If you don’t use Wufu I would reccomend checking it out then continue reading. also highly recommend Formstack for online form building. They are brilliant! Automatically.
BILL HARTZER [Marketing] Why I Do Not Use Yahoo Search
| WEDNESDAY, SEPTEMBER 30, 2009
Search Marketing, their Paid Search (their Pay Per Click). First off, let me explain that I have always been a fan of Yahoo! mean, ever since I first heard the Yahoo! Yodel, I was hooked. know that Yahoo! Search has always had their quirks and they recently have stated that they’ve not really been a “search destination , Yahoo! is a portal. Sure, yes, I get that. But this sealed it for me today. mean, this is why I no longer am going to use Yahoo! Search. am talking about Yahoo! Organic Search, the free search results, not Yahoo! Well, apparently Yahoo! Yahoo!, Video.
BILL HARTZER [Marketing] AMA Handbook of Public Relations Published
| THURSDAY, MARCH 4, 2010
In October 1991, he founded The Dilenschneider Group, which provides communications services in fields ranging from mergers and acquisitions, and crisis communications to marketing, government affairs and international media. Integrated Marketing Summit Comes to St. Louis December 10 The Integrated Marketing Summit is bringing 30 of the United. Before the invasion of YouTube , Facebook , and bloggers, the Internet was embraced by visionary PR professionals working feverishly to develop online content to advance a client’s agenda. Public relations icon Robert L. Hardcover).
BILL HARTZER [Marketing] Domain Name Appraisal Services and Domain Name Values
| FRIDAY, APRIL 10, 2009
Well, in my professional opinion, as an online marketing, website marketing, social media, SEO, and domain name expert, that’s really what a domain name is worth. As you might recall, a while back I talked about Leapfish, the world’s fastest search engine. Now, Leapfish has brought back a popular feature of their site, their domain name appraisal service. Type a domain name into their search engine and they will attempt to put a dollar figure on it, telling you how much it’s worth. That’s where I disagree with Leapfish. How much would that domain name make?
PROBLOGGER [Marketing] Blogosphere Trends + Effective Calls to Action
| WEDNESDAY, APRIL 13, 2011
His latest video on making money online encourages bloggers to build products, and for good reason: according to his blogging income breakdown , 40% of his February income came from ebooks and another 9% from membership sites such as Third Tribe Marketing and ProBlogger.com. You might be saying, “I’m a blogger, not a sales person. create content. Why would I need to worry about calls to action?” But if you are, I’d encourage you to adjust your thinking. Still skeptical? Take a look at Darren Rowse. He is successful, in part, because he’s great at creating effective calls to action.
PROBLOGGER [Marketing] How to Land the Best Products to Review
| THURSDAY, SEPTEMBER 29, 2011
Today companies must be more surgical with their marketing spend, and that’s where you can help. Find the right marketing contact on their corporate website and send them an email. This will usually be a public relations or marketing employee. This post is by Simon Worrall of CM Copywriters. Each year, companies spend hundreds of millions on branded T-shirts, mugs, stickers, and pens. Go to enough conferences and you’ll amass terabytes of memory sticks and a wardrobe of T-shirts, hoodies, and caps. Promotional products are also a way of making money. They sent A.V. Metrics.
JACOB MORGAN [Marketing] Should We Drop the Enterprise 2.0 Pilot as Andrew McAfee Suggests?
| MONDAY, MAY 24, 2010
roll out plan: Deploy tools that deliver a novel capability, like microblogging, social network formation, or prediction markets. Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Should We Drop the Enterprise 2.0 Pilot as Andrew McAfee Suggests? View Comments May 24th, 2010 This post is perhaps a few days late but it’s something that I have been thinking about ever since Andrew McAfee wrote that organizations needs to “ Drop the Pilot for their Enterprise 2.0 initiatives. failure vs. the serendipitous benefits of E2.0.
ENGAGING BRAND [Marketing] Whats wrong with the idea of shared value
| FRIDAY, FEBRUARY 18, 2011
Traditional advertising and marketing is not two way, the creativity comes when you can advertise and market your ideas together with consumers rather than at or to the consumers. Surprised? mean I talk a lot about sharing, even more about values.the new capitalist model on the last Engaging Brand podcast was about a closer tie between capitalism and society.so why do I think the idea is wrong? Well, I don't believe the idea is wrong but how companies approach this concept.they either. Shared value must be like a diamond.
SMALL BUSINESS MAVERICKS [Marketing] Who's The Bad Guy, Google Or Bing?
| WEDNESDAY, FEBRUARY 2, 2011
Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? Are You Overusing Jargon In Your Press Releases? » Who’s The Bad Guy, Google Or Bing? Google claims Bing is copying its search results. That’s a bold claim. Bing responds: “We use over 1,000 different signals and features in our ranking algorithm, Bing vice president Harry Shum said Tuesday, referring to the mathematical code that search engines use to choose their results.
THE WAY OF THE WEB [Marketing] SEO – Always worth revisiting the basics…
| MONDAY, JUNE 13, 2011
I’ve been offering SEO as a service to a growing number of clients for a while as both a standalone product, and also as part of everything I do in terms of content marketing and social media. One area which can get expensive is signing up and evaluating all the tools available for monitoring and analysing every element of digital marketing, and I’m always fascinated by what services other people use, and how they rate them. The other stand-out was the analysis of an example site. In this case, one of mine!
PROBLOGGER [Marketing] Social Media Advertising: Should Bloggers Bother?
| TUESDAY, JULY 3, 2012
No one has any doubts about the value of social media marketing through engaging customers, running promotions, and creating company pages. But marketers also say these ads haven’t proven they can convert people into paying customers.”. Sean Jackson, the CFO of CopyBlogger, suggests that for all of the talk about being unable to measure the ROI of social media marketing in general, businesses should not be dismayed. Marketing is an expense, and goes on the Profit and Loss statement.”. This guest post is written by Lior Levin. Advantages of social media advertising.
THE BLAKERY [Marketing] I Know This Much Is True
| WEDNESDAY, OCTOBER 17, 2012
I’ve learned that when you put a lot of energy into something (like marketing), you must be patient for the universe to manifest the right opportunities for you. I’m 28 years old. That means that I’m smarter about myself than when I was 25, and definitely 21, and even more definitely than when I was 16. still need to work on my grammar, especially via text. will never be one of those woman who walks around in perfect outfits, and perfect hair and a spotless house. Every day I give myself permission to live the life I choose. didn’t used to have to do that.
TWIST IMAGE [Marketing] Inside The Box Outside? Outside The Box? How About Finding New Boxes?
| SUNDAY, SEPTEMBER 8, 2013
marketing podcast. 'Episode #374 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Thinking outside of the box? Thinking inside of the box? What would happen if there was a whole new slew of boxes that you didn''t even realize were available to you? That''s what Alan Iny need is trying to figure out. Alan has one of the coolest job titles ever: Senior specialist for creativity and scenario planning at the Boston Consulting Group. Thinking In New Boxes is all about what happens when business and creativity collide. Enjoy the conversation.
SOCIAL WAYNE [Marketing] Suicide in Success, Race and Social Media
| FRIDAY, FEBRUARY 24, 2012
Guess I did a good job at marketing myself that but at the end of the day I’m an entrepreneur. Suicide. Suicide is one of those topics that is not talked about enough like AIDS, HIV, and other serious issues that should be discussed more openly instead how to get more twitter followers or increasing your klout score. Suicide in tech and social media has been a topic more recently in the past year with the deaths of Ilya Zhitomirskiy, co-founder of at the age of 22 and Trey Pennington which both sent shock waves to their colleagues and those who they had a relationship with online.
KIKOLANI [Marketing] When All You’ve Got Is a Hammer, You’ll Break Your Blog To Pieces
| WEDNESDAY, JUNE 22, 2011
This is a guest post by Danny Iny , author, strategist, serial entrepreneur, and proud co-founder of Firepole Marketing. m sure some people would love to follow Firepole Marketing on Twitter rather than subscribe to blog updates. Are you everywhere, or are you nowhere? Some bloggers seem to be everywhere – they have active profiles on Facebook and Twitter, they blog, they email, they comment, and they use every new technology and channel as it becomes available. But there’s an issue with focusing too narrowly, too. But isn’t focus a good thing? If only it were so easy! Blogging
PROACTIVE REPORT [Marketing] Proving Value vs ROI in PR
| MONDAY, DECEMBER 2, 2013
The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. This new market is driving revenue 3x faster than their old business model. '2014 will see more emphasis on reporting PR results. Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. His panel was about measurement, proving value and ROI. Proving Value. Value is subjective. It will be different from organization to organization and person to person. PR Actions.
CONVINCE & CONVERT [Marketing] Is Wi-Fi Making You Anti-Social?
| THURSDAY, MARCH 10, 2011
Guest post by David Murton, a professional writer specializing in the fields of social media and marketing. He is also an avid piano and accordion player, with a particular interest in the music of the Classical era. In the pantheon of big ideas, the concept of the noosphere ranks right up there with the best of them. Interesting idea. For better or worse, the noosphere is here, though not in exactly the way that Chardin envisioned. Our noosphere needs a network, and, increasingly, wherever we go, one is available. History of Interconnectivity. Progress, in the beginning, was slow.
WAXING UNLYRICAL [Marketing] How To Kill Relationships With A Slap In The Face
| FRIDAY, JANUARY 7, 2011
However, I dont think you need to explain yourself to the rude dude; by stating that you werent as well known in the space but well received, you are selling yourself to a buyer whos removed himself from the market. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Since it’s taking place in DC, in April of this year, I said yes. Put it in my calendar and everything (because if I don’t, I tend to overbook myself). Image: pimpexposure via Flickr, CC 2.0 Really? “Filled up ? Fair enough. Ego or Ergo?
KIKOLANI [Marketing] Fetching Friday – Resources Mashup & Holiday Greetings
| THURSDAY, DECEMBER 23, 2010
Making Money Online / Online Marketing. This post is part of a weekly series, Fetching Friday, featuring the resources mashup, all I want for Christmas, and holiday greetings from kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. ways to get your blog ready for 2011 – planning to increase traffic to your blog? This post will show you 8 specific things you need to do before your blog hits the big time. Facebook. This is it! Infographics. Link Building.
NET-SAVVY EXECUTIVE [Marketing] This Chart Raises an Important Question
| MONDAY, NOVEMBER 25, 2013
The adjacent markets and competitors from the future; the people who are near—but not in—an organization. 'Everyone loves a chart that answers a key question, but I particularly like the ones that make you think: Why did that happen? What changed? What are we missing? What happens next? spike on a chart is a big ol'' why, waiting to be asked. — me , 2010. It''s an old point, but a few examples came to me last week. Beyond the immediate interpretation of the numbers (e.g., Spike in a trend A sudden change means something happened. I''m sure there are many more.
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