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  • MICRO PERSUASION  |  SATURDAY, JULY 10, 2010
    [Marketing] Five Fantastic Friendfeed Filters for Flow - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 10 Jul 2009 Five Fantastic Friendfeed Filters for Flow Friendfeed, it seems, isn't going mainstream anytime soon. That doesn't mean it doesn't rock. In fact, I am using it a ton as a real-time front end for in-bound social flow. Combine these  with email alerts and Gmail and it gets even better. Thanks Steve.
  • SOCIALNOMICS  |  TUESDAY, MAY 8, 2012
    [Marketing] Exploring Strategies For Successful Social Engagement with Travis Unwin of Sitewire
    As part of our interview series on effective use of social media marketing, I recently caught up with Travis Unwin , Director of Media Strategies for one of Awareness’ partner agencies Sitewire , a full service digital marketing and interactive advertising agency.  This is why Sitewire’s consultants share diverse backgrounds – marketing, consumer psychology and customer service. As a socially-savvy marketer should, Travis sees the job of his team at Sitewire as business strategists first, with an eye towards how social marketing can support these objectives.
  • SPIN SUCKS  |  MONDAY, MARCH 19, 2012
    [Marketing] Videos Done Right: Dollar Shave Club & Invisible Children
    If you’re a PR or marketing professional, creating videos for the web is your new reality. Today’s guest post is written by  Gregg Jaffe. March 5, 2012. day that will live in vidfamy (patent pending). That’s the day startup Dollar Shave Club and NGO Invisible Children enchanted the web and the world by using video to deliver their messages – both quickly achieving the Shangri-la of web cred – “going viral.”. Clients want videos and they’re coming to you demanding the next big sensation. The Dollar Shave Club. They’ve made you love them for being the underdog. So What?
  • STEVE RUBEL  |  THURSDAY, SEPTEMBER 16, 2010
    [Marketing] Stats: The Internet in Charts - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 16 Sep 2009 Stats: The Internet in Charts I love charts and graphs. So, here are a bunch of them that crossed my screen today. found these all fascinating and I thought you would too. From Digital Inspiration. From The Next Web. From Visualizing Global Brand Data. stats Permalink Tweet Comments 23 Comments Sep 16, 2009 Darren Herman said. Love this. Steve, great compilation. Sep 16, 2009 Stacy Stone said.
  • BILL HARTZER  |  TUESDAY, SEPTEMBER 15, 2009
    [Marketing] comScore Says Google Leads Internet in Brazil and India
    NASDAQ: SCOR) has recently released a study that focused on Google’s dominance in two emerging Internet markets: Brazil and India. Even though Google seems to dominate the search market, Internet users tend to use Google in more in some markets than in other markets. In comparison, Internet users in Brazil and in India seem to be more obsessed with Google than in other markets. In some categories, Google is the only player of consequence, commanding considerably high market shares. comScore, Inc. In July, 2009, 29.8 percent). percent). Digg this!
  • SIMON MAINWARING  |  WEDNESDAY, OCTOBER 6, 2010
    [Marketing] Cash registers that do more than give change – they create it
    Related posts: September 29, 2010 -- How crowdsourcing is changing business, advertising and cause marketing (0) September 27, 2010 -- What to do when good brands make bad things? www.youtube.com/watch?v=7ellTfDH0eg. 7ellTfDH0eg. This video explains the latest in cash registers from Intel , but it also opens the door to the future of corporate social responsibility and consumer contributions. Imagine the potential for mindful shopping (as described by John Gerzema )? It’s one thing when technology accelerates and improves service to a customer. Or bad brands do good?
  • GAURAVONOMICS  |  WEDNESDAY, NOVEMBER 24, 2010
    [Marketing] Calling Social Media Practitioners and Social Web Entrepreneurs in Beijing, Shanghai, Taipei, Hong Kong and Singapore
    Finally, if you know of any interesting upcoming events for marketers, entrepreneurs and activists in these cities, do let me know. Tags: Ideas Activists Beijing Entrepreneurs Events Hong Kong Marketers Openings Positions Shanghai Singapore Social Media Social Web Taipei Later today, I am leaving on a three week trip across Asia and I would love to connect with social media practitioners and social web entrepreneurs in Beijing, Shanghai, Taipei, Hong Kong and Singapore to exchange notes. Here’s my travel plan: Beijing: Nov 25 to Nov 28. Taipei: Nov 29 to Dec 1. Digg this!
  • WAXING UNLYRICAL  |  WEDNESDAY, AUGUST 29, 2012
    [Marketing] Toon Time: Nice to Tweet You
    Erin Feldman  is the marketing communications manager at  TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog,  Write Right  (so write right, don’t make her use her red pen). Ed: seeing as how it’s “holiday week” here in the U.S., we decided to give the WUL team a bit of a break. So we’re re-running some older posts … not necessarily the ones that got huge numbers of comments, but the ones that are personal favorites of the team. ” Us too.
  • KIKOLANI  |  TUESDAY, JUNE 4, 2013
    [Marketing] 10 Ways Strengthen Your Twitter Community with Commun.it
    for 14 days for free to find out how valuable it can be for your Twitter marketing. 'Twitter is one of my favorite networks to engage upon, primarily because you don’t have to wait until someone follows you to communicate with them and updates are fast to read as well as send at only 140 characters long. Plus, there are a ton of great tools for Twitter. Why I Use Commun.it. It has been almost a year since Sharel, one of the founders of Commun.it, gave me a personalized tour. During that call, one thing became blatantly obvious. was inadvertently ignoring my followers. Commun.it
  • SOCIALFISH  |  FRIDAY, APRIL 27, 2012
    [Marketing] Fails, the Center of the Universe, Automating, and Tracking Traffic from Social: 6 MUST READ Posts This Week
    Keep a list of the digital marketing tasks that you do today and over the next few days and determine if they are repeatable tasks with predictable outcomes. Just another quick roundup of MUST READ posts you may have missed: 1. What Does a Washington Post Blogger Resigning Say About the State of Digital Publishing? Maggie McGary) – Maggie has that knack of pushing through to the harder questions when everyone else (including me) just buys what we’re told. ” Everyone knows that the traditional publications model is dying. socialbiz. socialbusiness. ASAE, WSAE, CMA.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, AUGUST 5, 2014
    [Marketing] How to Be Truly Efficient with Your Time at Work and at Play: We’ll Pay You $50 if We Fail
    Because both of us work in content marketing and social media, everything we do is in public view. 'While I’ve been relatively silent, 2014 has been a really fun year. I’ve been dabbling with projects of all shapes and sizes, finding myself doing lots of exciting work in sales to business development to strategy to customer service. In fact, I’m still hunting for the thing that marries all of those passions. But while I hunt, I want to share what I’ve been up to as of late. Recently, I formed an alliance with someone some of you probably know. Rinse and repeat.
  • THE BLAKERY  |  THURSDAY, FEBRUARY 28, 2013
    [Marketing] Your Computer Is Not Your Friend
    Asks you “what’s on your mind” without having it permanently etched in a data base somewhere to sell to Facebook marketers. There was a time when I forgot how important friends were. There was almost zero people in a twenty mile radius I could call if things were difficult. forgot that spending time on social media is not “social” time. literally didn’t have good girlfriends–and it was negatively affecting my life. Community is not just something you build so you have users for your website. It’s something you REALLY need in your life.
  • ENGAGE  |  FRIDAY, MARCH 25, 2011
    [Marketing] More Please: Why I Welcome the Technology Overload with Open Arms
    We deserve a break from the drudgery of end-of-the-world news reports and crashing stock markets to enjoy these wonderful creations. I had my MacBook open on my older brother’s couch one lazy afternoon, busy browsing the Internet for nothing remotely important. My iPhone happily chirped that I had a message. found my phone wedged under some couch cushions, and fired back a response within moments. picked up my Kindle, downloaded a book, and read the opening lines before being interrupted by my nephew. Now, he wanted to look up pictures of trains on my computer. Are we too connected?
  • SPIN SUCKS  |  FRIDAY, MAY 11, 2012
    [Marketing] Gin and Topics: Man Named T-Rex and Dancing Harvard Boys
    And, on top of all of that, Marketing in the Round came out and, those of you who pre-ordered it began receiving it this week and sent in pictures (which we’ve posted on Pinterest ). It’s been a crazy couple of weeks! keynoted at Social Slam , took Mr. D to Vegas for his birthday, and co-keynoted (with Jay Baer ) at Counselors Academy. But I slept for eight hours last night so I’m beginning to feel myself again. Just in time for the big Chicago book launch party on Monday night (are you coming??). And you? You’re going to check out Gin and Topics. Stick with it.
  • SOCIALNOMICS  |  MONDAY, AUGUST 4, 2014
    [Marketing] How to Apply a “Customer First” Mentality to Your Ecommerce Business
    Apart from the fact that we marketers love using phrases and buzzwords like Mobile First , there was something else begging for immediate attention. SEO, design, functionality, and marketing, last time we checked, all got down on their knees for the customer (and the omnipotent Google also intends to keep it that way). So it doesn’t necessarily mean you have to go to market first with mobile, but that the customer should be able to come and go from whichever touch-point she wants and get the information or get the experience. ”. 'Mobile happened. Now, that stands corrected.
  • SOSHABLE  |  WEDNESDAY, AUGUST 21, 2013
    [Marketing] Google Says Google+ Doesn’t Influence Rankings
    It’s one of the most hotly debated issues in all of search engine optimization and digital marketing right now. 'Does Google+ influence search rankings to any noticeable degree? lot of people, experts included, are claiming that not only does Google+ have an affect on rankings, it is one of the most important ranking factors going. Other people, also experts included, are saying that it makes no appreciable difference. Who’s right? Who’s wrong? Let’s take a look at the newest opinion to hit the scene, one that carries a lot of weight. Did you read the title?
  • NOWSOURCING  |  WEDNESDAY, JUNE 13, 2012
    [Marketing] What it Means to Build a Tribe: A Fan’s Story
    There is most definitely a right way and a wrong way to leverage social media, content and personality marketing for business purposes. That’s ultimately the thread that defines the very fine line that separates general spamming from effective marketing – at least within the context of search, social and related channels. Seth Godin would be proud. After years of building a loyal tribe on NowSourcing, I had the pleasure of speaking with a long time tribal member, Peter Egan  of EganMedical.com. series on DVD, know what pwned means or understand why a lol cat is funny.
  • SOCIAL WAYNE  |  TUESDAY, FEBRUARY 1, 2011
    [Marketing] Day 1: People of color impacting the social web. Day 1. Anjuan Simmons #28DaysofDiversity
    He is currently a Director at Adverlyze, a company that provides online marketing services. As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human. Even though it’s black history month, the goal for 28 Days of Diversity is to feature not just African-Americans but other minorities in the web/tech space.
  • KIKOLANI  |  FRIDAY, DECEMBER 9, 2011
    [Marketing] Fetching Friday – Resources Mashup & Wonderful World
    Proving Trust on the Web – For those of us who’ve been deep in the trenches of online marketing for years, the question of who to trust may seem inane. Small Business Social Media Tips From the Pros – Small business social media marketing: hot tips from the pros on how small businesses can use social media to get more clients. How to Create a Jaw Dropping Social Media Strategy in 5 Steps – Like most marketing plans, social media channels need to go through the following five goals in order to produce the kind of results that are truly profitable.
  • KIKOLANI  |  FRIDAY, OCTOBER 21, 2011
    [Marketing] Fetching Friday – Resources Mashup & Baby Monkey
    54 Books Every Business Owner And Marketer Must Read – If you are doing your own marketing then you need to read and implement the ideas of every book on this list to find out what works today. Reactions From SEOs Come Loud, Fast & Often Angry To Google’s Switch To Encrypted Search – Google caused a major stir in the search marketing community today with the news that it will begin encrypting searches and outbound clicks by default in some situations. The Resources Mashup. Blogging / Writing. Business / Career. Personal Development / Productivity.
  • JUGNOO  |  THURSDAY, JANUARY 12, 2012
    [Marketing] Is Being Hyper-Connected Making Us More Disconnected?
    originally appeared on Jugnoo Social CRM and Social Marketing Blog - making your business social under a Creative Commons license. ? Phone > Email > Text > MMS > Blogging > Facebook > Video > Twitter > Google+: that’s a quick and dirty look at the basic evolution of our communication channels over the past few years. We’ve grown faster, smarter, more technologically savvy, and more efficient with the tools and services we use to communicate with one another in this digital era. Are we not spending enough time away from technology? Enjoy this post?
  • MINDJUMPERS  |  TUESDAY, MARCH 15, 2011
    [Marketing] Howdy From SXSW in Austin, Texas!
    Navigate In Social Media With The Social Marketing Compass [infographic]. Tweet Guest blog written by Iben Larsen, who is a cultural anthropologist and MA in Media Science, based in Copenhagen. She’s p assionate about entrepreneurship, networking, personal and professionel development. Currently, she is at the South by Southwest Conference in Austin, Texas, from where she is blogging. You can follow her on Twitter at @ibeniben. Howdy from SXSW in Austin, Texas! It is hectic, and wonderful and none of the people I have talked to have had an overview. The Conference Center.
  • WISDOM LONDON  |  TUESDAY, MAY 4, 2010
    [Marketing] Social media strategy: What really matters « Wisdom London
    HOWEVER: if you know you want to be a thought leader, or become closer to your target audience, or learn about a new market you can do it here.  Kate Spiers is director and founder of Wisdom London She opines, shares, occasionally shows off and never flirts @wisdomlondon Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on May 4, 2010 at 9:37 pm and is filed under social media , wisdom with tags brand awareness , Loch Ness monster , marketing strategy , ROMI , social media , social media strategy , thought leader. So let’s be pragmatic.
  • WISDOM LONDON  |  SUNDAY, AUGUST 8, 2010
    [Marketing] From “mass” to “micro”: When to take online offline
    Follow Kate on Twitter.but feel free to mail me , call me or buy me a coffee too Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on August 8, 2010 at 6:43 pm and is filed under social media , wisdom with tags blog , Facebook , marketing , offline , online , online engagement , relationship marketing , social media strategy , twitter , wisdom london. But is online engagement enough?  And, if we’re honest, are we sometimes hiding behind it just a little bit? It’s an interesting dichotomy.  If you sense a meeting of minds, let it flow.
  • SOCIAL WAYNE  |  MONDAY, DECEMBER 19, 2011
    [Marketing] Antyony Fraiser’s Playd iPhone and Android Apps Now Available
    If so you’re in luck as playd iPhone and Android apps are now available for you to download on both the iPhone app store and Android Market place. Originally posted on BlackWeb20.com. Are you into gaming or mobile or social gaming or earning rewards or all of the above? Playd allows you to you rate, share, and discuss the games you love with your friends! In an email sent last night Playd founders say: I’m proud to announce that Playd is finally born! We spent the entire summer building and collecting feedback from you guys and now you can see it in action. Playd. BlackWeb 2.0
  • SOCIAL WAYNE  |  MONDAY, NOVEMBER 29, 2010
    [Marketing] Samsung Galaxy Tab unboxing video makes my iPad sad. #galaxytab
    In terms of the applications, it’s comes down to what is available on Apple’s iTunes app store vs Google’s growing Android Market place. Last week I was mailed a Samsung Galaxy Tab via @samsungmobileus to test and review mainly because of a tweet sent by @HarrietCammock asking would I recommend the Samsung Galaxy Tab. marioarmstrong @chipperd @BrothaTech @urbanreporter @waynesutton @SoldierKnowBest Would u recommend te Galaxy Tab frm Samsung Fri Nov 19 17:02:53 via web Harriet Cammock HarrietCammock. Now after using the Samsung Galaxy Tab for a few days my opinion has changed.
  • SOCIALNOMICS  |  MONDAY, JULY 14, 2014
    [Marketing] Has Everyone Gone YouTube Mad?
    It doesn’t matter what this message is, or how serious it is either, virtually everyone is using YouTube as a method of advertising, marketing and entertainment. Videos are the perfect medium in a digital age where online ‘branding’, (no matter how awful it sounds) is so vital in the current competitive job market. These companies are dedicated to online video marketing campaigns. For instance, video production company , Lambda Films are one of the many businesses who are dedicated in producing these online marketing campaigns through audio-visuals. Low Cost.
  • MICRO PERSUASION  |  MONDAY, JULY 12, 2010
    [Marketing] Conversation of the Day: Is Blogging a Step Backward? - The Steve.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 12 Jul 2009 Conversation of the Day: Is Blogging a Step Backward? Akiva : "I keep thinking that I need to get back to blogging but then I think of how it seems like a step backward from what Im doing here. Is the only difference really a personal domain and the ability to have longer posts? Great thread on Friendfeed.
  • JUGNOO  |  FRIDAY, AUGUST 16, 2013
    [Marketing] PinLeague Serves Up Great Pinterest Data
    Pin League was started by a development team that was looking for answers for their own site: “We began using Pinterest in early 2011 as a solution for our own marketing purposes while building BridesView.com. ” Marketers can target pinners who are interested in similar content, sharing new content and being active in the community, and who influence others. 'Pinterest Web Analytics are only available to companies with a verified web site, and they aren’t very comprehensive. PinLeague has shown up to fill in the gaps. For more information click here.
  • FEVER BEE  |  THURSDAY, SEPTEMBER 20, 2012
    [Marketing] Making 'Real' Communities
    Offline communities aren't (typically) spammed with marketing messages nor developed with ulterior motives.  Is it really amazing when online communities act like real communities ? Howard Rheingold has been documentin g this for over two decades.    Communities (online or offline) are people interacting and building relationships around topics of interest. It shouldn't be a surprise when they mourn the loss of popular members, help to support each other, and rally around causes they hold dear. Does the medium change the meaningfulness of the community?
  • JACOB MORGAN  |  MONDAY, AUGUST 2, 2010
    [Marketing] How CRM and Social Media Evolved to Social CRM
    CRM has helped companies over the past 15 years to become more efficient in the three pillars of the Front Office: Sales, Marketing, and Customer Service. I just arrived at the CRM Evolution conference and last night I attended a pre-show meetup where I had a great conversation with Brian Vellmure.  Among one of the interesting things we talked about is how he and I (and others) got involved with Social CRM.  We are both very involved with and interested in Social CRM yet we came about it from very different sides even though we arrived a the same point.  It’s a great opportunity.
  • WEB METRICS GURU  |  THURSDAY, NOVEMBER 18, 2010
    [Marketing] Alterian Alchemy launches
    Just found out today Alterian launched a new consolidated marketing and analytics platform dubbed Alterian Alchemy.   And in another way, what Alterian is doing with Alchemy sounds a lot like SalesForce Chatter.    In any case, I see it as important that marketers want a consolidated solution that lets them listen across each channel (twitter, facebook, email, etc) and then respond via an Alchemy module (and all the modules talk to each other – at least, we should assume they do since Alchemy is a framework). A webinar took place today (I missed it) that explained Alchemy.
  • SOCIALFISH  |  WEDNESDAY, OCTOBER 12, 2011
    [Marketing] Crib Notes for #Humanize!
    So we’re getting a ton of buzz about Humanize: How People Centric Organizations Succeed in a Social World , which has been out for only 2 weeks and already made it to #59 in Internet Marketing Books on Amazon. Yeah – we know – huh???) – although we can’t get too excited, those numbers change every five minutes and we’re starting to get obsessive about checking. So if you don’t have the book yet, please help us out by buying the book ! We dig into each one in detail on the next four chapters. Which are… Exploring Humanize: Open. Humanize
  • CONVINCE & CONVERT  |  SUNDAY, OCTOBER 2, 2011
    [Marketing] The Power of Consumer Choice Drives Social Media Importance
    It shouts not only the benefits of being unique, but that businesses must inexorably retool to serve this new “weirdness” because the “mass” market has essentially disappeared. ” elitism that I suspect won’t be fully clenched to the bosom of flyover state marketers. For a more considered, practical book on niches and the granularity of modern business, I recommend Kelly McDonald’s How to Market to People Not Like You. That means that marketers evangelize this particular weirdness to those who might be entranced by it.”
  • DANNY BROWN  |  SUNDAY, OCTOBER 31, 2010
    [Marketing] A Few Places to Catch Me This Week
    Marketer Monday Chat on Twitter. The first place I’ll be is tomorrow’s Marketer Monday chat on Twitter , or #MMchat. Hosted by Jeff Ashcroft , Marketer Monday is part of The Social CMO brand , and visits a different topic each week with various marketing professionals. Jeff kindly invited me to co-host tomorrow’s chat, and the topic will be The Increasing Role of Content as an Engagement and Marketing Tool. I always feel “weird&# writing these types of posts. The places. You can follow or contribute to the chat via the #MMchat hashtag.
  • ARI HERZOG  |  WEDNESDAY, DECEMBER 26, 2012
    [Marketing] The Purpose of Twitter
    instantly smiled at the metaphor and began attributing him in my digital marketing courses. When he's not blogging, Ari helps brands improve their digital media marketing. Jeffrey Levy commented on this blog in 2008 that his description of Twitter was a source of filtered, purified water out of a raging river. tell my students that I compare LinkedIn to the Chamber of Commerce, Facebook to the cocktail party, Pinterest to the digital scrapbook, Tumblr to the photo collage, and Twitter to the river. would not expect anyone to notice I stopped tweeting. ariherzog. Got a question?
  • SOCIALFISH  |  MONDAY, OCTOBER 29, 2012
    [Marketing] New Benchmarks for Success in the Knowledge Age
    Staff capabilities for improvising, thinking on their feet, re-configuring, identifying and seizing on hidden customer problems and emerging market opportunities. Through our years of interviewing and working with bright, strategic executives with change agendas, we were puzzled by one paradox.  While articulate about goals and visions for the future, many of these executives appeared oddly stymied when asked to describe what success might really look and feel like. How would they know if they succeeded? Suddenly, during a recent conversation with a group of CEOs, it struck me. Revenue?
  • SPIN SUCKS  |  TUESDAY, NOVEMBER 25, 2014
    [Marketing] 14 Books to Read…or Skip
    Related Stories Summer Reading: Five Novels and One Business Book Plan Your Content Using a Marketing Funnel Anonymous Social Media: Why You Shouldn’t Participate. 'By Gini Dietrich Here we are. Just two days before Thanksgiving…and my last day of work in November. Because everyone in the U.S. has senioritis, I thought I’d not do my intended content planning blog post, but do a semi-annual book post. recorded The Friday Five with Tom Webster yesterday. If you don’t know his podcast, he interviews people around the web about their five favorite songs. Sweet Water.
  • SOCIALNOMICS  |  THURSDAY, SEPTEMBER 11, 2014
    [Marketing] 7 Surefire Social Media Strategies for Your Business
    And as a business owner, you should make use of it – what once was just a pastime turned into a powerful marketing instrument you cannot afford to ignore. The most important thing to understand before you start working on your social media marketing is that it is as serious as any other part of your business strategy. 4.     Content Marketing. Here are 7 simple strategies that will help you out: 1.     Follow a Plan. For example, set a minimum of how many posts and tweets you make every day and stick to it no matter what. 2.     Walk the Extra Mile. How To Social Media
  • CONVINCE & CONVERT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Marketing] Is This the Year of Emotion for the Brand Bowl?
    ” In what many advertisers have liberally renamed the Brand Bowl, marketers showed a softer side with a more deft touch in their megawatt-exposure spots. 'After the Super Bowl,  the NFL themselves  noted that this year’s ads were surprisingly devoid of “crude jokes” or “sexual innuendo,” and also noted that “uncomfortable scenes were missing.” Even GoDaddy, the venerated Party-Ejected Frat Boy of the advertising event somehow managed to only show a woman. Read the whole entry.
  • TWIST IMAGE  |  THURSDAY, APRIL 21, 2011
    [Marketing] Defensive Branding
    But, as Marketers, we have to be careful. marketing case study. Should brands respond to all negative comments? The common held response to a question like that is usually a stern and obvious, "yes!" " In theory, it makes perfect sense. In practice, what do you think is really going on? From a customer relationship management standpoint, it's clear that every complaint can best be viewed as an opportunity for a brand to connect to a customer (my often trotted-out line of "real interactions between real human beings" comes to mind. again). Fair or not.
  • KIKOLANI  |  MONDAY, NOVEMBER 21, 2011
    [Marketing] Buffer Review – My Favorite Time Saving Twitter Tool
    Get More from Twitter – Twitter Marketing eBook Review. As I recently mentioned in my BlogWorld recap , I met Leo Widrich , one of the guys behind the Buffer App for Twitter sharing. Now as many of you might know, I’m a huge fan of HootSuite for my Twitter management needs. For the longest time, I have heard people raving about Buffer, but I figured I didn’t need another app to schedule tweets since I could already schedule tweets in HootSuite. What I didn’t realize is how much simpler Buffer really is. Let me demonstrate. from Buffer for writing this post.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JUNE 12, 2013
    [Marketing] Facebook Home – The Pursuit of Social WOW for Brands
    Commercials such as these show marketing rhetoric at its best. Edelman – Global Co-leader, Digital Marketing and Sales Practice, McKinsey & Company. 'On April 12, in an exclusive partnership with AT&T, HTC released the exciting new HTC First. The First has many new features , perhaps the most exciting of which is the inclusion of the immersive new mobile platform Facebook Home. This new take on the mobile social experience should better equip brands to put the “wow” into their interactions with their Facebook community. Leave your family at the table. Features.
  • WEB METRICS GURU  |  SUNDAY, JUNE 27, 2010
    [Marketing] Web Journal – Weekend Developments – Cookie Values
    As Scoble points out, it is helpful to location app users if they can tell if their friends are still at a location, and determining how long users spend in businesses can have a significant impact of location-based marketing. To end this post – Marketing Pilgrim talks about Cup of Joe: Those Who Can’t Blog, Make Infographics such a. Timeline of Marketing Channels. A couple of things cropped up over the last day including a New U.S. Federal Policy on Web Measurement and Customization that I heard about from the Web Analytics Message Board on Yahoo! History BitTorrent.
  • TWIST IMAGE  |  TUESDAY, MARCH 29, 2011
    [Marketing] The Art And Innovation Of Listening
    For almost a decade, many digital marketing professionals (myself included) have been banging the drum of monitoring online spaces to better understand how your products are positioned. On April 7th and 8th, the company will be hosting an event in Boston titled Social 2011 - their first-ever user conference that features marketing professionals from companies like Dell , PepsiCo , the American Red Cross and hundreds more. digital marketing. It's never been easier to hear what your consumers are saying about you behind your back. Social 2011. brand. brand reputation. google.
  • WEB METRICS GURU  |  SATURDAY, APRIL 21, 2012
    [Marketing] Social Media Analytics Summit 2012 San Francisco #smas12 and Web Journal April 15th -21st
    Semphonic continues to innovate with the a new framework for digital marketing – check out Gary Angel’s post. Spoke at the Social Media Analytics Summit earlier this week in San Francisco; the conference was packed and pretty good, most people I spoke with were happy with the content.  My presentations from April 16th evening session and April 17th morning session are downloadable PDF files, in case anyone wants to view them, and both were well received.   It was also great seeing Gary Angel for dinner (Semphonic) again and meeting Pete Mannix from Venuelabs. 
  • CONVINCE & CONVERT  |  SUNDAY, MARCH 18, 2012
    [Marketing] 4 Quotes That Show Facebook’s New Touchy-Feely Intentions
    According to research compiled by data-driven social media marketing company Argyle Social (a sponsor of this blog, and the software that we use for social communication), 65-66% of 566 online retailers surveyed only post content about their own company on their Facebook pages. Jolie O’Dell nailed it in the summary of her article: Marketers love and live by calls to action, so if calls to action are illegal in Page cover photos but legal in Facebook ads, marketers will still be shelling out for Facebook ads to the tune of billions each year.
  • LOUIS GRAY  |  WEDNESDAY, FEBRUARY 9, 2011
    [Marketing] Echo Prepares World for Migration to a Web of Streams
    The company hopes to also offer a custom application store that enables partners to connect hours of effort to dollars through showcasing their apps on the market. The foundation of the Web is moving from one of unchanging static pages to continually updated streams fed by external services. Gone is the time when publishing an article or a site was the final step in creating content. Instead, this can often signify the beginning of the content's life, as it is shared, retweeted, liked, commented on, and further distributed. The conversations, traffic flow and revenues have moved on."
  • GAURAVONOMICS  |  THURSDAY, SEPTEMBER 9, 2010
    [Marketing] Why the Web Went Wrong: From Self-Organized Swarms to Unruly Flash.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Help Gameful (Secret HQ for Worldchanging Game Developers) Reach 500 Backers on Kickstarter How to Build a Social Media Practice in a Professional Services Firm? » Why the Web Went Wrong: From Self-Organized Swarms to Unruly Flash Mobs Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! The question is: how well will we choose?
  • PROACTIVE REPORT  |  FRIDAY, MARCH 18, 2011
    [Marketing] Interesting Content Sparks Conversations
    Seth Godin has had smart things to say about internet marketing for many years. Back in January he spoke to John Jantsch of Duct Tape Marketing and they spoke about why some brands don’t get any comments or conversation. “If people aren’t talking about you, there’s a reason. You’re boring,&# said Seth. Here is an example of interesting content and it has been viewed by almost 10 million people and generated 4,400 comments on YouTube. And this ‘fantasy’ world is closer than you think.  Take look at this. Can a small business do this too?  Absolutely.
  • FRESHNETWORKS   |  FRIDAY, MAY 15, 2009
    [Marketing] 1. Introduction to community management
    Online communities Promoting Community Management Business chris brogan co-creation community management community manager customer communities freshminds FreshNetworks innovation Manager On the Web Online and offline online communities online market research social media Social network Twitter Virtual community Web web2.0 Tags: Holly Seddon Marketing 2.0 Image by massdistraction via Flickr. Brilliant and thrilling though it is, managing an online community is a strange and unusual job. Community managers will find they often fluff their words when describing what they do.
  • TREY PENNINGTON  |  WEDNESDAY, DECEMBER 16, 2009
    [Marketing] Three Focal Points to Help You Keep Your Nerve When Times are Tough
    Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ Three Focal Points to Help You Keep Your Nerve When Times are Tough by trey on December 16, 2009 The crumpled dollar bill in my hand was my last. Literally my very last dollar. As a small business owner and a father of six, being down to the last dollar was something well past scary. Too many business are facing scary economic times. made it through that time the same way we’ll make it through this time: by thinking through three focal points. survived them.
  • SPIN SUCKS  |  THURSDAY, SEPTEMBER 9, 2010
    [Marketing] Focus Strategically On the New Social Tools | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 09 2010 Focus Strategically On the New Social Tools By Gini Dietrich | Email | Print | 12 Comments | It’s time for the Arment Dietrich Facebook question of the week! ’? How do you get them past image creation and messaging in the old idiom? Thanks!
  • PROBLOGGER  |  FRIDAY, SEPTEMBER 16, 2011
    [Marketing] If You Don’t Stop Doing This One Thing, Your Blogging Business Will Never Go Anywhere
    This guest post is by Tommy Walker, Online Marketing Strategist and owner of Tommy.ismy.name. The problem with the “Facebook marketing&# world is that too many marketers are focused on the “get more fans&# aspect, and completely neglect how you can use the platform to genuinely learn more about how to communicate with your customer base. wanted to put out a free series that wasn’t just about Facebook marketing, but focused on developing an engaging voice that could be woven into every aspect of a business. Why are you reading this article? So what?!
  • BILL HARTZER  |  FRIDAY, AUGUST 30, 2013
    [Marketing] SEO World Class…. What SEO Snake Oil Salesmen Look Like
    The set includes all Search Engine Optimization, Social Media Optimization, Mobile Marketing, Local Search, Reputation Management, Link Building, Analytics, Conversion Rate Optimization, Content Development, Pay Per Click Management etc. So, from what they’re saying, for $99 you get Search Engine Optimization, Social Media Optimization, Mobile Marketing, Local Search, Reputation Management, Link Building, Analytics, Conversion Rate Optimization, Content Development, Pay Per Click Management etc. 'I just love when I get these types of emails. From: Mark Lee. To: bill.
  • KIKOLANI  |  FRIDAY, SEPTEMBER 2, 2011
    [Marketing] Fetching Friday – Resources Mashup & Grinding the Crack
    45 tips to make more money with affiliate marketing – if your affiliate profits aren’t what you would like them to be, try some of these great tips. awesome SEO and online marketing infographics – the top SEO infographics plus a nice list of resources for creating and promoting infographics. Top 50 social media blogs of 2011 – a great list of blogs to follow for your social media marketing needs! The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week.
  • KIKOLANI  |  THURSDAY, DECEMBER 13, 2012
    [Marketing] How To Build an Awesome Video Trailer For Your Blog
    In addition to their entertainment factor, trailers are killer marketing tools. If you’re a marketer, you know that people don’t make decisions based on logic. Let’s dive into the step-by-step “trailer creation formula,” starting with… Step 1: Refine Your Marketing Message. Personally, I don’t focus too much on social media ( email marketing is where it’s at ), but it’s important to start creating awareness of your project as soon as possible. Email Marketing. This is a guest post by Logan Marshall. Sweet.
  • TWITIP  |  WEDNESDAY, APRIL 14, 2010
    [Marketing] Twitter Takes Control Over Client Apps – Good or Bad?
    For us regular Twitter users this could mean one thing: Twitter is killing the competition in the client apps market and when the competition is dead we will not get any new exciting features in Twitter clients as often as we do now. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Annie Lane Real-time web specialist and technology junkie. Twitter Takes Control Over Client Apps – Good or Bad? What could it mean for an average Twitter user? He Twitter API will still be open.
  • KIKOLANI  |  FRIDAY, DECEMBER 2, 2011
    [Marketing] Fetching Friday – Resources Mashup & Finding Oregon
    Ways To Use Slideshare To Get More Blog Traffic – It seems that Slideshare has gone and done the impossible – turned the powerpoint deck into a content marketing darling. 119 Free Internet Marketing Tools to Grow YOUR Online Business or Blog – Like free stuff? Search Engine Marketing vs. Social Media Marketing: The Showdown – The benefits of search over social, vice versa, and why you should invest in both. The Resources Mashup. Blogging / Writing. What are you creating? Business / Making Money Online. Here are 8 ways to create file back ups.
  • ENGAGE  |  FRIDAY, OCTOBER 10, 2014
    [Marketing] How Brands Are Leveraging Snapchat
    But for brands, it’s also a huge content marketing challenge: They truly have to be useful, relevant and super fun, or else people aren’t going to bother adding them or watching. Yes, the powerful “Real Beauty” content has been ongoing for years, but lately the company has taken a new turn with its content marketing, making it truly interactive and personal. 'I have a confession: I am completely enamored of Snapchat. It has become my go-to form of communication, above and beyond texting, posting status updates, tweeting or ever touching the dreaded Facebook messenger. GrubHub.
  • WAXING UNLYRICAL  |  WEDNESDAY, DECEMBER 7, 2011
    [Marketing] My Wake Up Call
    He has worked in communications and PR for 25 years, and specializes in social media, consumer marketing, product launches, corporate and internal communications, b2b and entertainment. Guest post by Martin Waxman. remember a time not too long ago when I knew how to do my job really well.  I’d get up in the morning, scour the media and go to work, confident  that when a client would call, I could help them out. knew what worked by doing; that is, based on success. And (mostly) they were. Like many people who follow this model, my mantra became, “Because that’s the way we do things.”
  • WHAT SPINKS THINKS  |  WEDNESDAY, NOVEMBER 24, 2010
    [Marketing] Biz Book Review: Predictably Irrational by Dan Ariely
    Business and marketing is all about understanding people. I decided I was going to buy this book before I even knew it existed. I randomly sat in for Dan Ariely’s talk at the last SXSW because the title looked interesting. He was the best speaker I saw at SXSW. Ariely focuses on “Behavioral Economics&#. He performs studies with actual people to analyze how we make our decisions. Through his studies, he’s found that we all make irrational decisions every day in a very predictable manner. Everything from why “FREE!&#
  • MYRLAND MARKETING  |  TUESDAY, OCTOBER 12, 2010
    [Marketing] We Must Practice
    Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense WE MUST PRACTICE by Nancy Myrland on October 12, 2010 Image via Wikipedia Think of something you’re really good at, such as golf, public speaking, court reporting, environmental law, you name it. If we want to be great marketers and strategists for our clients, which I do, then we must practice. Isn’t it a great feeling to know you were born with, or developed, these skills? Face it, you’re pretty good!
  • SPIN SUCKS  |  TUESDAY, SEPTEMBER 21, 2010
    [Marketing] Innovation and Creativity As Part of Everyone’s Jobs
    Frost noted that company research showed that there was a total world market of two million units for a $499 phone, the most expensive phone that anyone had yet sold. The traditional market research relied on historical precedent, so it missed an inflection point occurring right then in 2004 when mobiles shifted from being utilitarian devices to fashion accessories. Last week we conducted a mini poll to see how many of you have skunkworks teams at work. It was developed by a small group within Motorola, with strong support from CEO Ed Zander and CMO Geoffrey Frost. alone. Not yet.
  • SOSHABLE  |  FRIDAY, MARCH 11, 2011
    [Marketing] Chrysler Social Media: Who They Should Hire Next
    The unfortunate mistake made Thursday that cost New Media Strategies their contract with Chrysler should be viewed as an opportunity to make a tremendous step forward in their social media marketing. We are proud to be ranked at the top of Google for the term “Automotive Social Media&# but as you look up and down the list, there simply aren’t very many suitable options who can handle the corporate level of social media marketing while still understanding the ins and outs of the automotive industry. However, now is the time for Chrysler to get exciting. Buzzfeed?
  • WRITTENT BLOG  |  WEDNESDAY, JUNE 5, 2013
    [Marketing] 15 Ways Sharp Content Creators Use (and Don’t Use) Keyword Strategy
    There are ways to direct your energy that make a far bigger impact than others  – and we’ve highlighted the best and worst practices for today’s content marketer: 1. Even the most brilliant content marketing strategy can fall short if you’re not targeting terms that people are actually searching for. Google’s Matt Cutts advises content marketers to write naturally, and worry more about creating something brilliant than how many times they incorporate their long tail keyword. Is it true that marketers ruin everything? 'Is SEO dead? Not exactly. Image Credit: HubSpot.
  • DREW'S MARKETING MINUTE  |  FRIDAY, MARCH 23, 2012
    [Marketing] The path is never straight
    Victoria writes:   I am so interested in marketing but don’t really understand the best path into the business. We talked some more and finally he said, “have you ever considered advertising or marketing?” Marketing was the combination of all the things I loved. The relationships mattered a great deal to me and I will always look back at that job/agency as my real education on how to be a good marketing professional. I was just wondering if you could tell me a bit about your story and how you got to where you are today.  . I was too much of a fixer.
  • VIPER CHILL  |  THURSDAY, OCTOBER 4, 2012
    [Marketing] OptinSkin Update: 96 Hours Until Our Launch Price Disappears
    This isn’t a post based on any marketing tactics or insights I have to share with you, so I’m going to keep it fairly brief, since I know you’re all busy. At this stage we don’t mind if our customer growth slows, since we have a number of products we would love to get onto the market. This coming from an email marketing pro. After Sunday, we’ll be raising the price of OptinSkin from $47 to $67. That’s pretty much 96 hours from now (and dropping) until the launch price disappears. Excited to use #optinskin. Thanks. Love it my man!
  • LAUREL PAPWORTH  |  TUESDAY, AUGUST 3, 2010
    [Marketing] Election 2010: GetUp Tony Abbott Mashup
    Training: Social Media Marketing Campaign course (15). After the last election, all the government websites were wiped. That’s how it works. You get a new government and a new archive of information. I’m not sure why they do that? So we can’t quote past history maybe? Only now, we have the long tail of comments: Interesting move – Having women say Tony’s words back to him. What do you think? Gratuitious hot guy. Please spell out I.R.O.N.Y before going all politically correct on me. Ah but it could be so much more. Or respond to your tweet? Lemme know? Web 2.0
  • WRITTENT BLOG  |  THURSDAY, DECEMBER 5, 2013
    [Marketing] 15 Old and New Ways to Find Blogging Inspiration
    Ask an influential person to share a story that changed his or her opinion on things, not necessarily related to content marketing or content creation. Seek other bloggers’ point of view by reaching out to marketers or professionals from a different niche. The post 15 Old and New Ways to Find Blogging Inspiration appeared first on Writtent.com: Internet Marketing Blog. 'Coming up with new ideas can be difficult at times. Here are 15 great ways to come up with inspiration. 1.    Within Yourself. Image credit: PhotoPin. 2.    Industry News. 4.    Buzzfeed. 6.    Vimeo.
  • NOWSOURCING  |  FRIDAY, JULY 13, 2012
    [Marketing] RIP Digg: Enter the New Social Media Frontier
    ” - Tamar Weinberg , former top user of Digg, author of The New Community Rules: Marketing on the Social Web. Digg truly revolutionized social voting & fueled a new paradigm of social media marketing in Twitter’s infancy & with Facebook’s rise. Early Times. Back in the old school days of the social web (2005-2008), Digg.com was the place to be. If you were a top Digg user, you had clout (not klout, that’s for newbies, stick with me here) in the newly emerging Web 2.0 world. Connections were made and lifelong friendships emerged. People were happy.
  • PROBLOGGER  |  SATURDAY, APRIL 9, 2011
    [Marketing] 3 Ways to Use Twitter Favorites
    This guest post is by Ryan Barton of The Smart Marketing Blog. is more telling than any marketing copy. It’s no secret—social media is the digital form of testimonials and word-of-mouth marketing. I’ll trust my followers’ opinions about a product exponentially more than I would an integrated marketing campaign for the same. But I’ve also had followers favorite some marketing advice they thought was valuable, or a link to one of my latest blog posts they wanted to reread at a later time. Others favorite a tweet they find funny.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, DECEMBER 7, 2012
    [Marketing] Start Your Own Google+ Community
    If you don’t have a Google+ account right now and you are trying to brand yourself online or engage in online marketing in any way, then you should get an account. Yesterday, while no one was looking, Google+ introduced Communities. Evidently, a bunch of people were looking because within minutes hundreds of new communities started appearing on the social network. As of this writing, some communities are approaching 10,000 members. Not bad for a 24-hour period. Communities within the context of Google+ is a good idea. Communities is just one more aspect of that. If so, join them.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, APRIL 6, 2012
    [Marketing] So You Think You’re Too Busy To Maintain A Blog
    If you think you’re too busy to maintain a blog, then hire a small business marketing professional to do it for you. If you have a website, then you need a blog. There’s no question in today’s competitive online world. If nothing else, writing regular content your blog will continually remind the search engines you exist, and they are constantly searching for new, up-to-date and relevant content. Blogs help websites rank in search results, and ultimately that has to be your goal. There are two arguments against blogs that we hear regularly.
  • SMALL BUSINESS MAVERICKS  |  SATURDAY, FEBRUARY 4, 2012
    [Marketing] Why You Should Never Duplicate Product Descriptions
    Finally, when creating articles for guest posts or article marketing, ensure that each article is only published in the one place. Having an online presence is very different to an offline one. Offline, you can publish a catalog and no one really cares if some descriptions are very similar if not identical (apart from name or color references). Online, the opposite is true. If you have products that have identical or near identical descriptions, then you could find that some of that content never appears in search results. The reason? It’s not just on your main website either.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, JANUARY 30, 2012
    [Marketing] Guess What? The Google Bots Never Made A Purchase
    It’s an interesting situation for small businesses, especially those in competitive markets. Search engine optimization is fine, however, small business owners should remember one important lesson – the Google Bot has never ever made a purchase; your customers do. There’s an interesting interview with Hamlet Batista that discusses how too much SEO can harm a website, and it can. Your web pages need to be written so that potential customers can access your content quickly and easily. The article discusses, for example, changing navigation links to match keywords.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, JULY 21, 2011
    [Marketing] What Is True Reach?
    But why does a social media marketer’s true reach often measure lower than their own follower count? Klout users will recognize the metric known as “true reach.&# Even if you don’t use Klout but are active in social media, you might have heard the term. But what does it mean? True reach is a measure of your target audience’s real strength. For instance, if you follow 100 people on Twitter and each of them follow 100 people, your potential audience is 100 X 100, or 10,000 people. But that isn’t your true reach. It’s your potential reach.
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, JULY 10, 2011
    [Marketing] Should You Design Your Website Using WordPress?
    Finally, you can go all out and spend money on one of the premium WordPress themes on the market. More and more, I’m seeing small business websites using WordPress as a CMS. Even churches and community service organizations are using WordPress as a CMS and designing their websites using this free open source software. Is that a good idea? In a word, there is nothing wrong with using WordPress as a CMS. In fact, that’s what it is. However, WordPress started out as a blogging platform and branched out from there. There are a number of ways you can go with WordPress.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, OCTOBER 7, 2013
    [Marketing] 3 Articles To Help You Rethink, Reinvent & Recreate
    The global business environment is decomposing into smaller yet more profitable markets, so businesses can no longer rely on scaling up to compete, but must instead embrace a new economies of  unscale. What Facebook, Twitter and social media for social marketing. 'I consume a lot of content. The content is like a depository of food for my mind to decide what is  waste and what is nourishment. The wasteful content proves to have no meaning and I usually never finish reading it. The content that nourishes my mind connects with my soul and speaks to my convictions.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, JULY 8, 2013
    [Marketing] Start Controlling Your Own Data
    The problem is others, primarily marketers, are using our data for their benefit and now it is time we learn to use it to our benefit. To that we can add all the data doctors collect about us when we go in for checkups, all the data that cell phone companies and retailers gather about us and sell or share with other big companies or third parties in the online marketing business. 'We have all turned into a data factory whether we realize it or not. Every time you land a web page you produce data. Use your credit card, you produce data. Use your mobile device, you produce data.
  • CONVERSTATIONS  |  THURSDAY, MARCH 6, 2014
    [Marketing] Doing Less Can Lead To More [Slides]
    The project also includes a video, social media, advertising, and email marketing campaign, each targeted to a specific audience. 'Sometimes, doing less can lead to more. The plight of many small business owners is some of the projects they take on are big. They can be divided up into smaller pieces, smaller projects. SmallBizTracks – Doing Less Can Lead to More from Mike Sansone. More can be the result of Less: More Agile. More Affordable. More Information. Better Decisions (with More Information). Better Measurement (the More Information). Consider leaving a comment!
  • DANNY BROWN  |  FRIDAY, SEPTEMBER 3, 2010
    [Marketing] Email or RSS – Feeding the Inbox - Danny Brown
    removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Email or RSS – Feeding the Inbox - Danny Brown Email Marketing On Me says: September 4, 2010 at 4:05 am [.] Finest Online marketing Techniques For 2010 | Online Green Home Business says: September 4, 2010 at 7:51 am [.] Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Email or RSS – Feeding the Inbox September 4, 2010 36 voices share yours! But here’s the thing. If so, why? artyku?
  • CONVINCE & CONVERT  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Marketing] Do You Have the Guts to Expect Social Media Failure | Social Media.
    There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. The graveyard of digital marketing is littered with the bones and business cards of those that dove in head-first with high expectations, no strategy, and no plan for testing and optimization of results. Jeremiah Owyang just wrote a post about how to integrate Social Media across the board into a company’s marketing efforts. Great post!
  • VIPER CHILL  |  TUESDAY, MARCH 30, 2010
    [Marketing] Buying & Selling Websites for Profit: An In-Depth Guide
    The reason for this is that usually there is a large marketing campaign prepared for when these products launch and many affiliates send emails to their lists. Before you do put a site up on the market try to find other ways it can be run if it is originally growing simply because of the work you put in. Home What the F ? Cloud Living Say "Hi!" genuinely feel that the internet is one of the best places to invest your money and get a great ROI if you know what you’re doing. Those who want to invest in websites browse for and purchase the types of sites they want. Cheers!
  • VIPER CHILL  |  MONDAY, FEBRUARY 14, 2011
    [Marketing] Radical Transparency: Welcome to ViperChill v2
    The other day I sent out this tweet: My friend Pat replied with: Before I wrote the tweet I was reminded how far I, him, and other ethical marketing bloggers out there have to go in order to help change the perceptions of this industry. This person will be handling my emails (don’t worry Cloud Living customers, I’ll still be receiving yours), dealing with any customer issues besides marketing questions, and interacting online as a part of this brand. So, when I have an announcement to make, you should know that I’m going to have some very big things to say.
  • SOSHABLE  |  THURSDAY, DECEMBER 26, 2013
    [Marketing] The Best Social Media Campaigns Of The Recent Past
    Today’s companies and organizations use the campaigns that integrate their offline marketing with social media channels, their own site and paid advertising. This is another innovative use of targeted local social media marketing at its best, as the campaign generated significant resources that went to cancer research in the Mater Hospital. Salvation Army’s unusual campaign called 32,000 to Go was a huge success in the field of social media marketing. However, how would a new company ideally shape the social media campaign for its benefit?
  • DIVA MARKETING BLOG  |  TUESDAY, JANUARY 12, 2010
    [Marketing] Social Media Follow The (Candy) Dots
    Toss of a pink boa to Nancy Chorpenning , who inspired the title of my presentation on social media marketing for NAWBO Atlanta (National Association of Women Business Owners), and was an always awesome support as we developed this session. However, to succeed in social media all organizations must create a plan that integrates social media into their master marketing plan. We felt "Follow The Dots" would be good way to frame the flow from strategy to tactics. however. as is sometimes the case one dot led to something slightly different. c a n d y dots ran through my mind.
  • SMTHREE  |  FRIDAY, SEPTEMBER 24, 2010
    [Marketing] Social Media: Facebook posting
    Vitrue, a social media marketing company, has released a white paper called ‘The Anatomy of a Facebook Post’  According to their data the answer is: Friday morning. When is the best time to post content on your Facebook page for maximum effect? It depends on who you ask. Friday is a more effective day than either Saturday or Sunday. And, posting before noon is is 65% more engaging than posting afternoon. According to their analysis, the percentage difference between Fridays and the weekend is huge. Yet, if you look at the chart Tuesday seems as important as Friday. Friday?
  • TWIST IMAGE  |  WEDNESDAY, APRIL 4, 2012
    [Marketing] Watching Me Blog
    Blogs are one of the most valuable marketing tools ever created. do my best to provide value to you with the intention that if it's valuable, I'll become an option should your company require digital marketing services. digital marketing services. marketing agency. believe that. don't just say it. mean it by walking the talk. started blogging in September 2003, and since then I have written almost three thousand posts. I'm proud of this blog mostly because it serves two personal Gods for me: my love of writing and my love of sharing. " Here's the deal, Peter.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, JUNE 24, 2014
    [Marketing] How To Start Generating Traffic On Your Blog
    Internet marketing is part of the whole omnichannel experience today’s consumer is becoming accustomed to and I don’t think it’s going to go away. Your marketing campaigns, reputation management, brand recognition, and customer loyalty are equally part of the mix and are affected by social media, email, niche communities, and SEO. 'Search Engine Journal has an impressive addition to their Blogging 101 Series — this one’s called Traffic Generation For Blogs On A Budget. Learn How To Do These Simple Things. Social Media Scheduling. Reddit Advertising.
  • STAY N' ALIVE  |  TUESDAY, OCTOBER 30, 2012
    [Marketing] Selling Developers Was Easy. Windows 8's Big Challenge Will be Selling Press
    The Press just aren't converted yet, and despite Microsoft's new focus on marketing as Steve Ballmer committed to today, they have some work to do. If Microsoft is going to have a stronger marketing focus, they should really start with the Press. Most of these "surfaces" are running OS X. When it comes to technology, I love going to developer conferences to meet people, see the people building the platforms I'm studying, and overall understand the best ways to integrate technology for the people I work with on a day-to-day basis. was surrounded by Macs! Myself included. saw iPads.
  • ENGAGE  |  WEDNESDAY, MARCH 30, 2011
    [Marketing] What Being on the Radio Taught Me About Writing
    The producer at WTOP allowed me to go on the air as a favor to a marketing and PR colleague I worked with. E verything I learned about writing I learned on the radio. All right, that’s not entirely true. But I’ve learned a lot. My first stint on Washington, D.C.’s radio juggernaut WTOP (“traffic and weather on the eights”) was nine years ago. was asked to speak about upcoming weekend events—at least four or five of them—in Washington. was supposed to be an authority and offer a breezy, assuring discourse about the city. radio audience. Ten minutes before my live spot, I met the producer.
  • KIKOLANI  |  MONDAY, JANUARY 21, 2013
    [Marketing] 5 Blogging Tips to Give Your Readers What They Want
    This is one of the biggest factors in attracting people in your target market. This is a guest post by Matt Powers. successful blogger not only knows how to draw traffic to their site, they know how to keep their readers coming back time and time again. This requires a deep understanding of your target audience including their day-to-day concerns, their interests, how their problems can be solved, and much more. It sounds like a lot but there are some clear steps to help you achieve this more easily. In time, by staying consistent, it will become like second nature to you. Related Posts.
  • DIVA MARKETING BLOG  |  SUNDAY, DECEMBER 5, 2010
    [Marketing] Stories From Smaller Nonprofits: RE Children's Project
    In the spirit of the season, during the month of December, Diva Marketing opens its virtual doors to tell the stories of smaller nonprofits.Through out the month you'll learn about organizations you may not have heard of. but each one will will touch your heart. . This series is inspired by Laura King Edwards who launched Taylor's Tale, on behalf and in honor of her little sister, to raise awareness for Batten disease. As Laura says,  "Nothing should stand in the way of a dream."  Through these posts perhaps we'll create a little magic that will help people get closer to their dream.
  • PUSHING SOCIAL  |  FRIDAY, JUNE 7, 2013
    [Marketing] Are You Giving Away Too Much For Free On Your Blog?
    About a year ago, I received an email from fairly well-known internet marketer. That is why I believe that content marketing is the best slingshot that any small biz David can own. 'Everyone says that you should be generous with your expertise, experience, and talents. They say share until it hurts because…you’ll get it back with interest. Others offer a quasi-mathematical ratio that says – give 4,5,6 items of true value before you ask for something in return. Where does that leave you? At some point, you are going to ask. Am I giving away too much? You are.
  • ENGAGING BRAND  |  TUESDAY, APRIL 10, 2012
    [Marketing] How to incorporate Google Analytics data into your social media strategy
    Google Analytics has been used successfully to track performance on pay-per-click advertising, and it has now launched social interaction analytics, which measure performance for social media marketing campaigns. First, let’s understand why it’s important to track efficacy in a social media marketing campaign. Google Analytics is undoubtedly the best free web analytics software available for blogs, website owners, e-tailers, and any other kind of website. It helps tracks sales, conversions, sign ups, lead generation data, demographic data, geographical statistics, and much more!
  • SOSHABLE  |  SATURDAY, MARCH 2, 2013
    [Marketing] If You Don’t Think Social Signals are Important for SEO, You Don’t Know Google Very Well
    Some might say that it’s a natural addition to the service since people consider social media to be an important part of their overall marketing, but that’s simply not how Google works. There are still many in the search engine optimization industry that are fighting the concept that Google (and Bing) is taking social signals into account at a high level when determining search rankings. These people fall into three categories: Those who haven’t had the ability or desire to test it. If you test it thoroughly, it because extremely clear that it’s real.
  • DAVE FLEET  |  MONDAY, APRIL 4, 2011
    [Marketing] Monday Morning Reads: Digital Reputation, Facebook Tutorials, Speed up Blogging
    Fascinating discussion around Craigslist’s place in the market, including an interesting take from Josh Hannah who suggests that Craigslist *has* been disrupted; it’s just not obvious yet. In this week’s Monday Morning Reads: digital reputation management; a plethora of Facebook tutorials; how to speed-up your blogging; turning Google’s April Fool’s joke into a reality and an interesting Quora discussion on Craigslist’s longevity. Enjoy. New York Times: Erasing the Digital Past. The more links, the higher the approved sites rank.&#. Weekly Reads
  • DANNY BROWN  |  SUNDAY, AUGUST 8, 2010
    [Marketing] Introducing Headway Theme Made Easy - Danny Brown
    Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Introducing Headway Theme Made Easy August 8, 2010 10 voices share yours! Share Save For over a year now, I’ve used the Headway premium WordPress theme ( affiliate link ) on this blog, as well as a few other sites I’ve built both for myself and clients. I’ve written about it a few times on this blog, and have a dedicated page to show a few things that the Headway theme can do. So you’d be right when you say I’m a bit of a fan. Thanks!Angela
  • MINDJUMPERS  |  FRIDAY, AUGUST 26, 2011
    [Marketing] Reflections on Brand Advocates & Social Influence
    Whether we’re talking about social media and marketing blogs, fashion blogs or something third, we’re seeing an increase in the amount of people blogging. Tweet When we’re talking about a business managing a social media presence – or several for that matter, we’re beginning to hear more about brand advocates. But who are they – and why are these people so important to your business? Here, I will try to make some reflections on the subject. Brand advocates = trusted people. First of all, brand advocates are people supporting and having favourable perceptions of your brand.
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