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    [Marketing] Day 10: People of color impacting the social web – Melinda F. Emerson – #29DaysofDiversity
    She is an author, speaker and small business coach whose areas of expertise include small business start-up, business development and social media marketing. As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human. Each post will include a picture, bio, two links from the selected person and this paragraph. Emerson. Melinda F.
    [Marketing] Calling Social Media Practitioners and Social Web Entrepreneurs in Beijing, Shanghai, Taipei, Hong Kong and Singapore
    Finally, if you know of any interesting upcoming events for marketers, entrepreneurs and activists in these cities, do let me know. Tags: Ideas Activists Beijing Entrepreneurs Events Hong Kong Marketers Openings Positions Shanghai Singapore Social Media Social Web Taipei Later today, I am leaving on a three week trip across Asia and I would love to connect with social media practitioners and social web entrepreneurs in Beijing, Shanghai, Taipei, Hong Kong and Singapore to exchange notes. Here’s my travel plan: Beijing: Nov 25 to Nov 28. Taipei: Nov 29 to Dec 1. Digg this!
    [Marketing] A Social Media Status Quo – Brazil
    Mindjumpers Network is a global platform of local country Community Managers, enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. As the largest market outside the US, Brazil is indeed a force to reckon with when it comes to seizing social media opportunities. 'The following post is part of the Mindjumpers Network series. Here’s a sum up of our report from Mindjumpers’ local community manager Debora Corrano. Introducing Brazil.
    [Marketing] Video Chatting at 35000 Feet Works Pretty Darn Well - The Steve.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 6 Jul 2009 Video Chatting at 35,000 Feet Works Pretty Darn Well This morning I am flying from NYC to San Francisco. try to fly Virgin America when I can since (right now) they are the only airline that has in-flight wifi fleet-wide. The rest of the airlines are rolling it out - slowly. Video/sound cut in and out. Oh, hi!
    [Marketing] Are we living lives of quiet desperation?
    Why in God’s name am I telling you all of this on a marketing blog? … who out there is truly feeling alone? I’m not a big believer in coincidences. I am however, a big believer in clues. think our lives are littered with clues… and usually we either dismiss them or are completely oblivious to them. Who you think doles out those clues depends on your spiritual beliefs. For me, I’ve often joked that  God starts with pebbles and it’s about the time He’s placed a boulder in my path that I finally notice. Who leaves the clues isn’t my point.
    [Marketing] How This Blog Can Double Its Readership
    When he's not blogging, Ari helps brands improve their digital media marketing. Imagine my surprise when I logged into my Google Analytics dashboard and observed a 50% reduction in unique visitors since a year ago. There are many reasons for this drastic change, including posting less than daily, deactivating the CommentLuv plugin , and experimenting with different commenting systems. Perhaps most evident is the direct correlation between blog post frequency, search engine spider indexing, and your keyword searching to discover online content to read, learn, and share. Stay tuned.
    [Marketing] The Camel and Me
    Ari Herzog provides social media marketing and editorial services. Thank clarita for the camel. Amy Mengel haunted me in February 2010 when she announced she stopped reading social media blogs. Despite an intent to focus her blog reading, she wrote on her own blog less and less — and quit this summer. Am I following in her footsteps? Kasey Skala ‘s, too? used to write on this blog every day. Not lately, though. also used to peruse dozens of other blog subscriptions every day. commented everywhere, inspired left and right by everything I consumed. Thoughts? Musings
    [Marketing] Rebirth
    Social media marketing will remain a focus on these pages, but it won’t be the only focus. With this sentence, the blog known as AriWriter has officially died and is reborn under the name of the person who created it in 2007. That’s me. thank Owen Cutajar for agreeing to backup, restore, and setup core WordPress files and the physical database. He has more experience doing WordPress domain transfers than me (as I have none), so all I have left to do are some cosmetic changes both on this site and externally. hope you stick around. Contact Ari: Twitter | Email | 978.558.0008.
    [Marketing] Stop Trying to Reach Me. Relate Instead.
    Reaching me is a fancy way of saying you are mass marketing me. Erika Napoletano argues it is crucial for companies to reach out to customers who are talking about them. Whether you’re someone who’s the subject of criticism, a person who thinks the internet makes them unaccountable for their actions, or a brand fortunate enough to have earned a loyal fan, maybe it’s time to think about your audience. Their reach. Their influence. Their willingness to act. Does reaching me matter, though? Or is your relationship to me and my relations to other people more important? Relate Instead.
    Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense SHOULD YOU QUIT IF YOUR CEO DOESN’T GET IT? My answer to Jon: No, I don’t think you leave just because your boss is uninformed and uneducated about Social Media, or any marketing tactics for that matter. For marketers to job-hop because one communications component is not fully developed at your company or firm doesn’t help your resume either. Do you try to educate your CEO? Do you move on? Digg this!
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Me Too.
    [Marketing] How Carfax Missed a Big Opportunity in Advertising
    Over at Automotive Digital Marketing , there’s been a long discussion started by Jim Ziegler about Carfax and its place in the automotive community. There are many challenges with the way Carfax is marketing, but this is the biggest. haven’t chimed in because, quite frankly, I’m not needed there. The discussion is self-perpetuating and there’s no shortage of opinions. It did, however, catch my attention strictly from an advertising perspective as they have an ad out that misses on more cylinders than I thought was even possible.
    [Marketing] Chart of the Week: The Information Overload Paradox
    The Race to Curate Now, put on your Marketer Hat or your Content Creator Hat again and take a look at the Information Overload chart above. also think you should distinguish between marketing content and non marketing content. You could argue that there is very little content unaffected by marketing being consumed. There is an important distinction to be made between marketing content and non-marketing content I believe that in the new media world (and even under the old journalism models) that all media is influenced somehow somewhere by a brand.
    [Marketing] Big Business Facing A Big Problem With Social Media
    And if a brand decides to take on managing their own social media instead of seeking help from an agency, it is essential that more than just the marketing department get involved. What the brands funneling money into developing their social media understand is by doing so, they are tapping into a more passionate consumer base than they would find through other marketing channels. 'Many mega brands are finding out just how difficult it is to develop a successful social media strategy.
    [Marketing] Not long to donate to Movember…
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Yes, that’s my shameful Mo, taken a week ago. like it.
    [Marketing] Social networks don't make students dumb
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? h/t Ars Technica ).
    [Marketing] Google's Inside Adsense home for spam comments
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Do we get more than we give from the web?
    [Marketing] Community Management Framework
    Direct marketing, promotion, referral/word-of-mouth. We’ve covered this before, forgive the repetition (it’s for the newcomers!). Community management comprises of 8 elements: 1)   Strategy. Establishing and executing the strategy for developing the community. Collecting data. Analyzing data. Establishing strategy. Developing action plan. Communicating the strategy and action plan. Project managing. 2)   Growth. Increase active membership of the community and convert newcomers into regulars. Optimize membership life-cycle funnel. 3)   Content.
    [Marketing] A Social Media Customer Service Win From @DeltaAssist
    So, what can we as marketers learn from this experience? It’s the simplest, oldest trick in the marketing playbook, and for good reason. Think about how strong your customer service resources are – both traditional and social media – the next time you’re contemplating investing in a splashy marketing campaign. Social Media Customer Service Win From @DeltaAssist is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'Moments of greatness often come when we least expect it. Alright, now we’re making progress.
    [Marketing] Following Injunction, LimeWire Says Illegal Acts Are Illegal
    I am of the belief that most people will take legal approaches to purchase goods or services if they are provided at acceptable market rates and are readily available. Only when market conditions are so out of whack with public perception, combined with free or near-free alternatives, do you see a dramatic uprising of illegal activity - as the public essentially revolts against the inflexible market makers. In the world of Peer To Peer (P2P) , this has no doubt been the case. This is not news to those of you who are RSS addicts, like myself. Well, duh.
    [Marketing] How are you going to change the world in 2012?
    in 2012 we plan to increase our pro-bono work through interactive training for nonprofits, particularly in inbound marketing practices and of course, using social media. Through our work with corporate client we’ve amassed a pile of content on these topics that will be useful to non-profits who want to expand their outreach to volunteers, donors, evangelists and potential team members through inbound marketing. Maddie Grant threw down a glove challenging a number of people to participate in a meme answering the question “ How are you going to change the world in 2012
    [Marketing] China’s Great Firewall and Limitations to Social Media
    Google had to give up the huge Chinese market, because it refused to collaborate with the Government and make search words like “freedom of speech” and “human rights” unavailable to the Chinese users. Other companies like Yahoo have decided to bent its ethical codes and obey the Government’s rules to exploit the huge market potential China offers. Tweet For the last five months, I have been studying and living in Hong Kong among the tall buildings and the big crowds of people. Here, I will explain to you why I think it’s like that. What is going to happen?
    [Marketing] Check-in on Product Discussion and Get Rewarded on German Rating Site
    It markets itself as a social network, which lets users share their product experiences. With status rewards for highly involved consumers — and not least the chance to discover something new — and both feedback-gathering and marketing opportunities for companies and brands, “The Chicken&# thus offers great business opportunities for both sides. Tweet On the web, multiple sites for collecting customers’ ideas on different products and goods are available. However, another one has joined the team – and this one is called “ The Chicken ”. Location-based check-in model.
    [Marketing] Why the Web Went Wrong: From Self-Organized Swarms to Unruly Flash.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Help Gameful (Secret HQ for Worldchanging Game Developers) Reach 500 Backers on Kickstarter How to Build a Social Media Practice in a Professional Services Firm? » Why the Web Went Wrong: From Self-Organized Swarms to Unruly Flash Mobs Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! The question is: how well will we choose?
    [Marketing] Creating the Conference We All Say We Want
    The advanced professionals don’t want a bag full of marketing schwag or a ballroom full of vendor booths for their admission price, they want professional development. The attendance volume is likely to be much lower, reducing the mass marketing value of a broad spectrum of participants.The people underwriting the event need to understand the concentrated value in reaching a smaller, much more focused group of seasoned professionals. “Where are all the advanced events for social media professionals?” ” I’ve heard this question a number of times.
    [Marketing] Friday Fun: Entrepreneurship For Children
    Friday Fun  is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. What do children have to do with social media marketing? what do dandilions, summer jobs, lemonade stands and children have to do with social media marketing? Diva Marketing is part of an online influencer network for MSN Business on Main. waiting for the weekend playground time to be sophisticated-silly. Or sometimes just plain silly. time to go off topic. ruly wonderful the mind of a child is. YODA, Star Wars. Nothing. Everything. . Stay with me on this one. . Innovation first.
    [Marketing] Bring Back The Blog
    The gold ring of digital marketing is engaging with your customer. characteristics of premium brands and how they correlate with thought leadership marketing." In addition there are people writing about marketing specific verticals like Healthcare and Pharma. Back of the Book (blog) authored by Ellen Hoeng Carlson is rich with posts that provide in depth information that take the conversation to deeper levels like in Phara and Marketers: How do you elegantly use what you  have? As for Facebook I am tickled that my 70+ year old Auntie Barbara has a page.  More later.
    [Marketing] Why Facebook Is Breathing Easier These Days…
    Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social Why Facebook Is Breathing Easier These Days… by Stanford on May 14, 2010 Spread it! Share Email This Mark Zuckerberg must be sleeping easy these days.  Sure he is being cussed out daily by a hornets nest of Facebook purists, a few hip Senators, and the soccer mom here and there but life is pretty good. Well, he doesn’t have to live in the “capitalist closet&# any longer.  He had his coming out party at the F8 conference where he basically flipped the privacy cabal the bird. You too!
    [Marketing] #3: Fascination Power Blogging with ALARM!
    Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social #3: Fascination Power Blogging with ALARM! by Stanford on August 24, 2010 Spread it! Share Email This This is Part 3 Of the Fascinate Series inspired by Sally Hogshead’s sensational book “Fascinate” It’s the art of agitation. Fidgeting, nail-biting, tension that crawls under your skin and puts you on edge.  You feel it when you have a problem that you can’t solve. It’s the stress that grinds on you when there’s a chance you will miss something important. Sometimes it scares you.  Be bold.
  • DIGIGEN  |  MONDAY, MARCH 1, 2010
    [Marketing] Four Reasons Why Turkey Could Be the Next Big Digital Player
    The reasons are as follows: 1) Youth: 50% of Turkey’s Population are under 28 compared to the median ages of the UK (40), Gemany (44), China (45) and the US (37), meaning it could sprint to the forefront of digital technology. Think how Israel has developed a digital culture and realise that Turkey could still be ably placed to do the same. In 2006 there were 49.7m users, driven mainly by the youth culture. 2) Under-investment: There are 26million users of the internet within Turkey, yet only 17% (4.5m) of these are connected to broadband. These are rich and vibrant. Sorry. mattbambow Hi.
    [Marketing] The ten things businesses should know about innovation
    Innovation is delicate , It’s important to nurture it gently so as not to kill it off too quickly, but also carefully contain and manage it to prevent any huge financial, market, or reputational fires. Ultimately, innovation seems to depend on persistence, belief, adaptability, and relevance to customers and the market. Tweet. Freshnetworks’ Consultant (Change) Sarah Platts  recently attended a  business event run by the OUBS business school, which focused on the topic of innovation. Here’s her quick summary of 10 key points raised: 1. SaaS). Again, like change. Tweet This!
    [Marketing] Drawing Inspiration from Party Poker’s Road to Old Trafford Success
    For those who want to market their sports or gaming events, social networking sites are the best online platforms to consider. It’s best to only use keywords commonly used by your market, which in this case will be #Poker or #PokerTournament. 140-Character Free and Effective Marketing. According to Sales Force Marketing , social publishing is the most effective online platform for advertising. 'How social media contributed to the tournament’s online buzz. You can target almost 1.73 billion active users, based on eMarketer ’s latest statistics. The “Fan base” Effect.
    [Marketing] Are you signaling honestly?
    Instead of talking business, marketing or social, the book focused on an area that I have no background in – science. A few weeks back, I was having a conversation with my friend Geoff Livingston in the comments of a blog post. One thing led to another and he recommended Honest Signals from Alex (Sandy) Pentland. The book itself is a very smart read that took me out of my comfort zone of sorts. Throughout the research report, Pentland takes you through a number of studies and how her team was able to use computers and sensors to accurately predict the tells of humans.
    [Marketing] SEO Tips for Small Businesses
    Content marketing and Backlinking. It is generally thought that backlinks, which are created through SEO PR and content marketing activities, account for 80 per cent of what Google takes into account when ranking search results as well as relevant online directories and partnership agreements. It isn’t always possible for small businesses to have the resources available to employ an SEO agency to take care of their search engine visibility. However, there are some steps which SMEs can take to ensure their DIY SEO campaigns are as effective as possible. Keyword Research.
    [Marketing] Interesting Content Sparks Conversations
    Seth Godin has had smart things to say about internet marketing for many years. Back in January he spoke to John Jantsch of Duct Tape Marketing and they spoke about why some brands don’t get any comments or conversation. “If people aren’t talking about you, there’s a reason. You’re boring,&# said Seth. Here is an example of interesting content and it has been viewed by almost 10 million people and generated 4,400 comments on YouTube. And this ‘fantasy’ world is closer than you think.  Take look at this. Can a small business do this too?  Absolutely.
    [Marketing] The Avalanche of Information and Scalability of Social Media
    Richard Binhammer of Dell joins the Social Pros Podcast this week to discuss his new direction, the role of corporate communications in social media marketing, and how to scale the effects of social media campaigns. Read Richard Binhammer, Dell (and beyond) @rbinhammer. Read on for some of the highlights or listen below for the full podcast. Listen Now. Click the play button to listen here: Download the audio file: [link].
    [Marketing] Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation
    That is why early news curators and aggressive marketers who have jumped on this train with the idea of having found a chicken by the golden eggs, have remained somewhat disappointed with the results. Print this article | Read this article in: | Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation We are no longer just consumers of content , we have become curators of it too. As I see it: " Aggregation is automated, curation is manual. Photo credit: Creativaimage Back in 2004 , I wrote an article entitled: The Birth of The Newsmaster. Guess what?
  • ALEX BLOM  |  WEDNESDAY, MAY 20, 2009
    [Marketing] a little rant on piracy
    Pivoting (for those who don’t know what/why) It’s all in the build-up A quick and dirty study on Social Media Alex Blom Digital & Social Media Marketing, Toronto Home About Consulting Contact Me A little rant on Piracy by Alexander Blom on May 21, 2009 in Tidbits Spread it! create fresh, unique Internet Marketing and Social Media campaigns tailored to help you grow. Click here to learn more about my Digital Marketing services. How to Build & Sell Through a Community Part 2: Why? This blog is way overdue; sadly I have been a little busy. Zilch!
    [Marketing] Why SEO is More Important than Ever
    The main reason for these calls is, of course, when “experts” in search marketing start to find that their techniques don’t work anymore. 'There are those who have been spreading (indefinitely, it seems) the thought that SEO is dead. It never ends, the thought (hope?) that search engine optimization has reached its conclusion. Nothing will make someone believe a practice is dead more than finding out that they’re processes aren’t working. Unfortunately for them (and fortunately for the rest of us), SEO is alive and well and growing in importance every day.
    [Marketing] Fetching Friday – Resources Mashup & Slow Motion Kitten
    Advanced email marketing for bloggers: how to segment your list and geo-target your list – simple ways to target your email marketing list through Aweber. Twitter marketing guide – a guide to help you setup your Twitter profile and implement a successful Twitter marketing strategy. ­­This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media plus slow motion kitten action on The Resources Mashup. Blogging / Writing. Making Money Online / Online Business.
    [Marketing] Three Secrets to Becoming an “Overnight Success”
    d have to say: Passion about PR and marketing…and changing the perception of the industry. One of my best friends is the manager for the Obesity Prevention Program for the State of Alaska. She has uncovered the secret to losing weight and has a FABULOUS idea for a book on the subject. It’s called, Eat Less, Exercise More. The end. know, it’s a radical idea, and we laugh so hard every time we talk about it. And how huge this book could be in sales, if there were anything more to add, other than the title, but there isn’t. That is how you lose weight. Neither is true. His secrets?
    [Marketing] How to Use Pinterest to Highlight Your Company
    For example, if you have a marketing company, a fun board may be titled “Marketing Gone Wrong” and could showcase pictures of funny advertisements that didn’t do so well; or check out the Anaheim Ducks’ “ Hockey E-Cards ” board for an example of an organization using humour to engage with their fans by pinning photos such as the one below. 'Pinterest can effectively be used to showcase your company’s caring, “human” side. Sometimes companies appear to be all about business – an all work, no play scenario. 2 Display the Office Life. 3 Have Fun Boards Too. Share Your Goods.
    [Marketing] 7 Reasons Why Competition is Good
    Things like, “Stay out of competitive niche markets when you’re blogging. ” Image copyright Jeanne Hatch - While it is fair to say that going into a competitive niche market and trying to establish yourself as a go-to source certainly won’t be a cake walk, it’s also important to note that trying to establish yourself in a niche with little competition has its own set of challenges. Small niche markets have income ceilings—there’s only so much money you can make. This guest post is by Sean Houser of
    [Marketing] Do We Take Social Media and Connectivity for Granted?
    we talk about how social media can be used for customer service, marketing, PR, social good, and connecting with people.  department of state This entry was posted on Tuesday, February 23rd, 2010 at 3:17 am and is filed under Social Media Marketing. here's more about those who want to read up more on affiliate marketing [link] pipettes This gives us much food for thought.Meaningful! Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Do We Take Social Media and Connectivity for Granted? on a particular topic.  In the U.S.
    [Marketing] Social Media Newsrooms-nonsense or necessity?
    Or you can use one of the media room platforms on the market and get one up in a few weeks. Online newsrooms first made their debut about 5 or 6 years ago.  Only the very early adopters had one back then, but over the years we’ve seen a rapid increase in the number of journalists who say a newsroom on a company website is absolutely essential. Three years ago the idea of a social media press release was first discussed at the inaugural meeting of Social Media Club in Palo Alto.  The handful of us who attended that meeting,  including Tom Foremski who wrote the blog post Die!
    [Marketing] Why Successful Bloggers Care About Sugar and Spice Content
    You can brainstorm Sugar Content topics by identifying the core questions that dominate your market and captures your reader’s attention.  '“What type of posts should I write?” ” The answer to this question is the difference between a forgotten blog or quick and sustained success.  Since this is the 2nd most asked question I get ( here’s the first )  I’ll give you a quick glimpse at a strategy that works every time. Sugar and Spice Content. break blog posts into two types: Sugar Content and Spice Content. It has staying power.  Blog Post Writing
    [Marketing] My Story About Living My Life
    later taught digital marketing workshops on those specific topics to individuals and small groups. Over the past 2-3 years, I developed syllabi and curricula and led digital marketing courses to over 100 students aged 18 to 78. really don’t want a full-time job in marketing or communications or media or those other subjects I blogged about in the past. was recently flown to Syracuse University to speak to students about digital marketing best practices. 'A picture by Joshua Becker and a tweet by Kim Garst work together to tell a story. It’s my story.
    [Marketing] 3, 2, 1 Blastoff, Abandoned Tech and Parenting
    lifecycle marketing: understanding the value of your existing customers – A nice read on customer lifecycle and how it impacts the marketing cycle. 'Ahh another week in the books and the Princess Espo countdown is on. This week went by pretty quickly for me with a day off battling a stomach flu and a boat ton of meetings.  How was your week? Hopefully there was some goodness and that you have a good weekend planned. Look forward to catching up with you next week and hope you enjoy this week’s edition of Five for Friday. Dear parents, you need to control your kids. Five for Frida
    [Marketing] Meet Our Friend @mikefoster
    know you’re asking: “Brackett what the heck does this have to do with Social Media and Digital Marketing?&# One of my goals with Develop Socially is to expose people within the social media community to people who have had a profound affect on me and my personal growth. There are lots of rock stars out there who get headlines every day. But there are thousands more who are both amazing and thought leaders! MikeFoster is one of those people : Mike is a speaker, author, and consultant with organizations on personal sustainability and life management. Liberate Love.
    [Marketing] New and Improved Facebook Questions?
    Facebook insisted Questions is not designed for marketing/advertising. Facebook rolled out a revamped version Questions today. The two main changes include “a poll your friends option&# as well as it’s focus on getting recommendations. The previous version was similar to Quora with elaborate questions and answers, and the option to follow topics. If you haven’t opted in for questions yet you can do so here. Once this step is complete you can view your friends questions and answers as well as create your own. Have you heard of (insert company)? Need to Know Stuff.
    [Marketing] Show 308 - Improve productivity through healthy living
    Show 308 of  The Engaging Brand leadership and marketing podcast is ready  just for you. 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast. Show 308 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for  free , you don't need to download anything - all explained at the end of the post. Is work inherently unhealthy for us? Why simple changes to your diet and exercise can make a huge difference to your career.
    [Marketing] Google Living Stories – Just Snazzy Topic Pages or is Google on to.
    The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google Living Stories – Just Snazzy Topic Pages or is Google onto Something? So bottom line, are Living Stories a good idea?
    [Marketing] News Sites: Tame Your Blog Tags
    The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites: Tame Your Blog Tags by Adam Sherk on February 19, 2010 Ever notice all the tags that some blogs add to their posts?
    [Marketing] The Start-Up Of You
    Secondly, globalization, technology disruption, unemployment, job crisis and this idea that the labor market is changing are making people feel less secure. Famed business and marketing leader, Seth Godin , has a well-worn aphorism: "the safest thing you can do is be risky. labor market. marketing leader. Welcome to Generation Flux. The January 2012 cover story of Fast Company magazine was all about Generation Flux. You've head of Gen X , Gen Y and more, but what is Generation Flux? For every catastrophe and massive shift emerge new breakthroughs and advancements.
    [Marketing] The Billion Dollar Questions
    am a Digital Marketing evangelist. Yesterday, I was speaking with a very senior digital marketing expert whose opinion I value. Yes, valuations can get out of control and people who do not know what they're investing in could inflate the market, but we actually have a well-worn marketplace here with consumers who are buying. digital marketing. digital marketing evangelist. We're all experts. We're all experts. until Facebook buys Instagram for one billion dollars. At that point, we all have opinions. Nothing more. Nothing less. There, I admit it. Including me.
    [Marketing] The Secret to Creating Excellent Art
    The Secret to Creating Excellent Art originally appeared on Danny Brown - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. This is a guest post from Martyn Chamberlain. Caleb opened the door. It was my turn. Grasping the guitar with a sweaty hand, I crawled onstage. They were already clapping. was supposed to bow. The bright lights were shining on my face, and I couldn’t see them. stumbled towards the chair and plopped down. was exhausted. This was the big moment. had six minutes to justify my existence. began to play. The floor vanished.
  • STAY N' ALIVE  |  WEDNESDAY, MAY 22, 2013
    [Marketing] Glass Explorer Shares 3D Printable Adapter for Your Prescription Glasses
    guarantee there will be a secondary market for accessories and attachments like this for Google Glass in the future. 'I''ve got to admit - I love my Google Glass. little awkward and geeky looking, yes, but for a geek like me that''s part of the appeal. There''s one thing I don''t like about them though, and that''s that I can''t wear them with my glasses, and I hate wearing contacts. There''s no doubt with the simplicity of this hack that we''ll see similar options from Google in the future. bet Glasses manufacturers get in on the act as well at some point.
    [Marketing] How to Effectively Use Funnels in Google Analytics
    When you are looking at managing your traffic, marketing and advertising it is important that you are aware of what users are surfers, and which are prospects. This is a very popular topic, website owners should have the basic knowledge of what Google Analytics funnels are, and how they can help your website. Attracting traffic to your website by way of membership, providing eBooks, or subscribing to specific offers will all aid in your build. When you look at building your site, and drawing traffic to it a funnel will show you what is going on at all levels.
  • BILL HARTZER  |  MONDAY, JUNE 11, 2012
    [Marketing] Overblog – How to Make the Most of Social Media
    This is a great website for those looking for a better way to integrate their social media into their marketing. If you are looking for a new way to bring something special to your social media marketing, then you will want to take a second look at If you have ever tried to add your social media content to your blog , you know how troublesome it can be. Setting up automatic tweets, and posts is pretty easy, but what if you want to add stuff that is happening live? Signing up for an account is relatively simple. to your blog. button to begin posting to your blog.
    [Marketing] Twitter Direct Messages – Best (and Worst) Practices
    Get More from Twitter – Twitter Marketing eBook Review. When I started out on Twitter over a year ago ( @kikolani ), one of the first things I noticed was my Direct Message box. As I began to follow people, I was excited to get those private messages, assuming people were just that into contacting me after I started following them. They began as simple thank you for following messages, and eventually became a mixture of real messages and automatic ones. began SocialOomph (formerly TweetLater) to send welcome messages to all of my new followers. Thanks for Following. Buy, Buy, Buy.
    [Marketing] The 7 Stages of Blogging Grief
    29 For Bloggers, By Bloggers How Your Audience Is Like The Mogwai What Is Your Marketing Campaign Actually Saying? Digg Digg This post originally appeared on the blogger resource site For Bloggers, By Bloggers for which I am a contributor. Whether you are brand new to blogging, have been doing it for years, or are just thinking about getting started, you’ve dealt with it: Blogging Grief. Don’t worry, it happens to the best of us. It’ll happen again and again, but just know that we are here for you. Your community supports you. Hold on, this might be a bumpy ride.
    [Marketing] 4 Social Media Trends for Business in 2010
    pamorama marketing, life, social media Home About Bookshelf Links Contact 4 Social Media Trends for Business in 2010 by Pam Dyer on January 22, 2010 Share StumbleUpon, Twitter, FriendFeed, Facebook, Digg, Xing… The list keeps growing as social media becomes intertwined in the daily lives of brands and consumers. This presentation was given by Jeremiah Owyang of Altimeter Group at an event hosted by Silicon Valley American Marketing Association. We’re in the midst of a fundamental shift in communication. Live the 80% rule. This is a movement: get your company ready.
    [Marketing] Lifestreaming: Evolving the Model from Import and Aggregate to Hub.
    Outside of this silo (and this blog does exist within a tech/marketing silo) people talk about their kids, grocery shopping, fashion, pop culture, laundry, politics, religion, art, food, tech, vacations, relationships etc… "Lifestreaming" is mix of everything, the focus being on the individual and his/her relationship with family, friends, and like online communities. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. But that's changing. Here's how he diagrammed it. Hopkins said. Period.
    [Marketing] Web Journal – Mid June 2012
    Syncapse acquires Clickable to bring ad capabilities to its social marketing platform – friends at Clickable (also responsible for YourBuzz, which I have written about, got sold to Syncapse, and that’s great news for a few people I know who work and co-founded Clickable. Wasn’t able to get to this earlier, but here are some stories and new items that got my attention recently. Let Them Eat Cake? Yammer’s Price Tag May Be About $1.4 Billion - Wow!  The reviews were mostly good, but I want to show the strength of this platform in ways the others, perhaps, didn’t. 
    [Marketing] 7 Things I Learned in Almost 3 Years of Blogging
    To be a blogger, you should be a writer, an editor, a proofreader, a site manager, developer, designer, marketer and on and on. Seth Godin, the marketing guru, said on his blog, “Write long and detailed posts to get more traffic.” This is a guest post by Koundeenya Dhulipalla. This is my almost third year into blogging and I’ve learned a lot about how things go on the Internet. ve come across Panda, Penguin, EMD and have also experienced other changes regarding the search results on Google. lost four of my Adsense accounts and been somehow able to monetize my blog.
    [Marketing] Fetching Friday – Resources Mashup & Sock Monkeys
    16 Simple Blog Changes That Will Improve Your Content Marketing Results – The platform for your content will also play a role in your ability to be successful. 11 Sure-Fire Ways to Increase Email Click-Through Rates – Learn how you can increase your email click through rates for better results and more leads from your email marketing. Shouldn’t people who promote personal growth for a living be uncommonly straightforward in their marketing? The Resources Mashup. Blogging / Writing. There is no ranking, nor is there a competition. Business / Career. Freelancing.
    [Marketing] Content As Conversation On Your Business Blog | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 01 2010 Content As Conversation On Your Business Blog By Daniel Hindin | Email | Print | 19 Comments | Catherine Novak over at WordSpring wrote a great post Tuesday on the merits of content versus conversation. Some people write for catharsis. Some to preach.
    [Marketing] Taking money from AGIMO doesn't help
    Like HR, communications or marketing, IT is a “cost”. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. Taking money from AGIMO doesn’t help August 6, 2010 in posts Andrea Di Maio of Gartner has written a pointed post with respect to the government taking $440M out of innovation funding to reduce our already tiny by global standards deficit. stakes. We’re in an election, money is being sought everywhere. That said, I think Andrea is absolutely right.
    [Marketing] The Big To-Do Over To Do's - The Steve Rubel Stream
    And the market keeps expanding too, a sign of our times, I have tried many of these - in some cases multiple times: Backpack , Toodledo , Google Docs , Things , Omnifocus , GMail Tasks , Remember the Milk , Evernote and more. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 5 Jul 2009 The Big To-Do Over To Dos Years ago, life was simple. You checked boxes. love it!
    [Marketing] Firebelly at Blog Indiana
    Digitalia | Indianapolis Social Media Marketing « 5 Helpful Social Media Must Reads | Main | YouTube Tuesday: Checking In With Facebook Places » August 18, 2010 Firebelly at Blog Indiana Tweet Blog Indiana is a blogging and social media conference held in the Informatics and Communications Technology Complex on the IUPUI campus this Friday and Saturday, August 20-21, that aims "to promote education, innovation and collaboration among Indianas fast-growing social media community." You can find Firebelly speaking at the following sessions. Your comment has not yet been posted.
  • TWIST IMAGE  |  THURSDAY, MAY 10, 2012
    [Marketing] This Blog Sucks (And You're Probably Not Reading This)
    " The article went on to quote Sam Weston (director of communications at digital marketing agency, Huge ): "Nobody reads agency blogs, and there are so many out there it's impossible for people to keep up anyway. digital marketing agency. I don't mind that I'm becoming a dinosaur. I'm not going to lie and say that I was shocked to read the DigiDay article, Agencies Ditch Blogs , that they published on Monday. "With the rise of social media, businesses are blogging less. We put ours on hiatus while we figure out what we want to do with it. We do use Facebook and Twitter.
    [Marketing] 10 Key Points in the New Client Pre-Nuptial Agreement
    Guest post by  Lori R Taylor , founder of REV Media Marketing llc , is a 20 year marketing veteran, dedicated to direct response metrics and firmly believes “if popularity is vanity then sales are sanity – it’s up to you to decide how crazy you can afford to be.”. Social media marketing is a shiny penny with brands right now. Remember that first meeting between the prospective new client and your agency? It was thrilling – a blind date that went so well you were ready to get hitched! They loved you and you loved them. What you said isn’t exactly what they heard.
    [Marketing] Economics Times Story on How Facebook Messages Will Change Email
    Summit in San Franscisco by its founder and CEO Mark Zuckerberg, the social networking giant aims to get into the business of email services, threatening the market share of Google , Yahoo!, By getting into the email business, Facebook is looking at grabbing market share from Gmail, Yahoo, Lycos and Hotmail. Made in India, Made for the World: A Manifesto for Indian Social Web Startups 360 Degree Marketing Redux: How the Social Web is Changing the Marketing Communications Ecosystem. Facebook Messages has a three-part value proposition – 1. 18 Nov, 2010. million.
    [Marketing] The Power of Authenticity
    Jason Falls is the founder and CEO of Social Media Explorer and oversees its information products division that includes  market research ,  events  and a  learning community . He is a leading thinker, educator,  speaker  and strategist in the world of social media marketing, public relations, digital marketing and communications. When you’re authentic, you’re true to yourself. When your brand is authentic, it is true to its mission and purpose. The power in authenticity, whether in your brand or person, is that it leaves no questions unanswered.
    [Marketing] What Is A Balanced Narrative?
    No matter what the tangible financial picture is the market can now get a balanced view of any business simply by “listening to its stakeholders” and the intangible attributes. Simply by listening anyone can determine how much intangible capital an organization has by hearing noises from the market of conversations. 'A medium sized business has been in business for over 30 years. It has over 200 employees and operates on very thin margins. Small errors can cost lots of money and even the loss of lives. The operations manage has been with the company for over 10 years.
    [Marketing] People See More Than You Think
    Sellers knew this and took advantage of the situation and manipulated markets for the sake of higher financial gains. Marketers learned to spin information in entertaining ways. 'There was a time when sellers took advantage of dumb buyers. Buyers were dumb simply because they didn’t have access to enough information to make informed decisions. Suppliers were squeezed, employees were expenses, the environment wasn’t a consideration and the entity was a slave to its shareholders. Then buyers became smart and sellers had to provide more information about everything.
    [Marketing] Denial Only Has One Result
    Markets change. Today’s market dynamics are fueled by a connected world engaged, informed and creating rapid cycles of change that wait for no one to catch up. 'We tend to deny the things about ourselves that we don’t like. Some of those things are obvious to others while others are hidden below the surface and we cover them up like an addict covers up their addiction. It is hard to change and sometimes change doesn’t happen until it is forced upon us. Our health can slip away for years then it becomes a choice of change or die. Avoiding the Worse Results.
    [Marketing] Twitter Client For Your Browser – TicknTalk
    see this feature as being valuable for marketers to see what type of links are trending, and for everyday Twitter users to keep up with the down low. Tweet Written by Tehneyat who currently resides in London, United Kingdom from where she is blogging for Mindjumpers. You can follow Tehneyat on Twitter @tehneyat. was recently recommended to try out a Twitter client for my browser, TicknTalk. It has three features: 1) Overview of top links of what has been retweeted on Twitter (allows you to stay on top of trending links – and not necessarily only topics). Cheers.
    [Marketing] Was Eleven Years Of Relentless Blogging Worth It?
    As a marketing professional, I used blogging as a gateway to share my ideas. To let the world know how Twist Image likes to think differently about what marketing is. Some take it for granted, in terms of publishing little more than marketing pap that clogs our feeds and provides no value to the reader. What''s going to capture their attention will not be a one thousand words piece on marketing (like this), but a funny and cute picture (or video) that they can quickly share. Let''s keep pushing the boundaries of marketing. content marketing. Thank you.
    [Marketing] I Get to Speak Today
    But when I also say that I get to do handouts today, edit an article today, or research material for an upcoming presention - I am reminding myself that I get to help many small business professionals with their marketing when I speak to them sometime in the very near future.  . Tags: Awareness Small Business Success clients customers Jeff Korhan marketing productivity purpose small business speaking The Rookie work How you view your work - every aspect of it, will determine the energy you bring to it. There is a Reason They Call it Work. The truth is, it It feels like. Saying.
    [Marketing] Increase Your Work Efficiency with The Pomodoro Technique - Jeff.
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Social Media and Small Business Marketing to Older Adults | Main | Oops! The Pomodoro Technique I just became aware of this technique over the weekend via John Jantsch and his Duct Tape Marketing Blog. The Pomodoro Technique I just became aware of this technique over the weekend via John Jantsch and his Duct Tape Marketing Blog.  This unit is known as a pomodoro.  So, I'll just give you a general idea from my experience today.
    [Marketing] What Facebook Likes Really Mean
    It takes a fraction of a second to click a button indicating you like a page, so what does it really mean to marketers when they see people liking them? “Since not all Facebook fans are loyal customers, this gives marketers an opportunity to leverage the social network to encourage purchases and loyalty among their fans,” the eMarketer article explains. recent survey indicates a mere 24% of Facebook likes come from genuine customers who like the brand. This confirms the belief that social networking sites are social identity sites. Thanks for the inspiration, Marsha !
  • KIKOLANI  |  FRIDAY, MARCH 29, 2013
    [Marketing] Fetching Friday – Resources Mashup & Funny Cute Animal Compilation
    Ways Content Producers Should Adjust to the Latest FTC Disclosure Rules – Don’t worry — disclosure doesn’t need to be complicated or take away from your marketing message. Ask the Content Marketing Know-It-All – Sonia Simone answers your questions about content and online marketing. The Marketer’s Go-To Guide for Creating Data-Based Content – Learn how to use data to improve your content strategy. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week.
    [Marketing] Associations should be incubators for startups
    Association Social Media: National Business Officers Association (NBOA) 3 Reasons Why Content Marketing Doesn’t Work for Associations. 'I read this with fascination in Associations Now  the other day: Working with the  Nashville Entrepreneur Center  (EC), the  Country Music Association  (CMA) announced this week a plan to launch a startup accelerator focused on the music industry. The 14-week program will accept six to eight startup businesses working on issues related to the music industry, particularly Nashville’s country-heavy scene. More like this. Featured From the Trenches
    [Marketing] Think Big Louisville: It’s Time To Act
    Brian Wallace, Founder of NowSourcing , Jason Falls, VP of Marketing at Cafe Press , Tony Schy, Executive Director at Velocity , and Zack Pennington, Co-founder and CEO of US Chia each took turns addressing the crowd. 'It’s time for Louisville to think big. That was the consensus last week at NowSourcing’s Stop Thinking Small Louisville event. Topics covered included startup culture, capital, and the fact that Louisvillians are too nice to tell you your “ugly baby” idea is bad. Rather, we should strive to put Louisville on the map in its own unique way. Photos Courtesy of Brian Wallace.
    [Marketing] 5 Blogging Tips to Earn Money
    One of the golden rules in blogging is knowing your target market. Talk to some successful bloggers or internet marketer and get some useful tips on how you can get good marketing results in your blog. 'Making money in blogging seems like a tough job but it doesn’t have to be. Many people are already jumping on writing a blog because of the success stories they’ve probably heard from other bloggers. In creating your website, you only need a minimum investment and a lot of effort to establish your blog. You cannot get rich quickly in blogging. Thumbnail: [link].
    [Marketing] The Only Secret You Need to Make Profit
    'Read most marketing or business blogs and the word value will appear at some point.but what is value? So let''s promise ourselves and the people around us in 2014 that we will aim for making the world a better place for someone.let''s promise to aim to deliver great value and trust in the market to reward our actions. In a sense it is one of those words that we all know what it means to us, however it is difficult to define. Let Bob explain how I see value. Now if we take that value equation and translate it to everything that we do.on we forget profit is not created.we
    [Marketing] Gin and Topics: #McFail, Chobani, and Social Media
    Well, I guess I have to do a real Gin and Topics this week that is all serious and PR/marketing focused. Why, you ask? Because NO ONE sent me funny videos this week. Here I sang your praises last week and then you let me down this week. Bah humbug. So you’re going to have to think this week. No fun for you! If you want out of intellectual prison, you should send me videos or funny stories to feature next week. Radical Copycatting of Pinterest. When Paul Sutton and I debated the merits of Pinterest earlier this week, Karen Rocks alerted me to Pinspire. Go ahead. Click on that link.
    [Marketing] A Closer Look at Fan Engagement on the Fox News Facebook Page
    The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? So I thought I’d take a closer look at what Fox News is doing on its Facebook Page , as well as some engagement examples. Even more mundane news items still manage to spark a round of commenting.
    [Marketing] Alicia Keys Facebook Page: I'd Sign Up if She Asked Me All Cool
    The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? Alicia Keys knows how to do it. Users who go to the “Sign Up” tab on her Facebook Page get a personal appeal from Alicia Keys herself, extolling the virtues of her mailing list.
    [Marketing] Building Online Consumer Engagement
    With social media marketing becoming ever more established, there are now countless brands battling for online consumer engagement. Mainstay marketing techniques like competitions and giveaways continued to work well in Q4 2010. Whether it is fans on Facebook or followers on Twitter, most major brands are looking to build consistent and useful social media fan bases. However, although a loyal following is a good start, how this following interacts and communicates is also a key factor in a brand’s social media success. Some brands are beginning to monetise social media.
  • LOUIS GRAY  |  FRIDAY, AUGUST 12, 2011
    [Marketing] Popular Links from Your Twitter Friends
    Disclosures: I am VP of Marketing at my6sense, an assumed alternative to Strawberry Jam. Everyone knows you can't see every update on every social network all of the time. Many services have emerged to help find you the most interesting shared content from products like Twitter , based on your own interests, those of the community or the world at large. An interesting one is called Strawberry Jam , a project backed by Hettema & Bergsten , which scans links from those you follow on Twitter and finds the content most frequently shared from your own social circle. Twitter Relevance
  • SPIN SUCKS  |  SUNDAY, AUGUST 15, 2010
    [Marketing] Your Leadership Brand | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 15 2010 Your Leadership Brand By Daniel Hindin | Email | Print | 4 Comments | Guest post by Randy Hall , founder and principal of 4th Gear Consulting. Businesses, no matter their size, depend on the success of their brand for sustainability and growth.
    [Marketing] A Digtial Handshake With Paul Chaney
    In his new book The Digital Handbook Paul simply and smartly explains not only why it is now critical that marketers pay attention to social media but suggests ways of how to put the tactics into play. Toby/Diva Marketing : This is your second book on social media. People who don’t understand the underlying philosophy are trying to use the genre as a direct marketing tool, and it doesn’t work. Toby/Diva Marketing : Your book has been called a “road map” to understanding social media. Toby/Diva Marketing : Following the idea of a road trip. Paul Chaney.
    [Marketing] Why you shouldn't aim to beat the competition
    Social media is a different way of seeing the market. Business is naturally a competitive environment, we have a built in DNA to grow our business, compete in the market.beat the competition.  . It is about winning, not by beating the opposition which can be costly through promotions, ad spends etc.but winning as a by product of cooperation. Social media recognises the human need for connection. It recognises that conversation and being there to help, to educate, to entertain is the fuel for society to succeed. Therefore conversation leads to connection (if done properly!)
  • TWITIP  |  MONDAY, MARCH 28, 2011
    [Marketing] An Interview with TweetDeck’s Richard Barley
    Neal Wiser is Vice President of Digital Strategy and Operations at The ODM Group where he leads teams in the creation and execution of digital marketing campaigns. Richard Barley. If you use TweetDeck then you may have heard of or met Richard Barley ( @richardbarley ), TweetDeck’s Community Manager. first “met” Richard last year when he provided some thoughtful comments to a pair of posts I wrote about TweetDeck, 10 Features I Want to See in TweetDeck and 9 More Features I Want to See in TweetDeck. had planned to ask Richard for an interview, but it got put on hold on my end. Is
    [Marketing] What Are “Fake Apps” and How Do You Avoid Them?
    Simply put: not all of the apps in the Android Market or on Google Play are legitimate phone applications. In late 2013, for example, a rush of fake “BlackBerry Messenger for Android” apps hit the market. 'Have you ever downloaded a smartphone app, only to find that it didn’t work? You probably ignored it or deleted it from your home screen, assuming the developers hadn’t worked out all of the bugs yet. However, you may have also fallen victim to what is known in the industry as a fake app. What Are Fake Apps? Messenger.” How Do You Avoid Fake Apps?
    [Marketing] Now YOU can have control without taking control
    When we try and impose ideas in social marketing or within our business.we 'In business you can often feel unless you do it yourself then it won''t be done right. Business Business can turn you from a normal, accomodating person into a control freak.maybe not all the time but certainly at those stressful moments. When I was in my early twenties I was promoted to Managing Director. It was a huge responsilbility and my boss - who had been promoted to Group - gave me some wonderful advice. Anna, when you lead a business you are not the captain, you are the navigator. Tweet this ).
    [Marketing] My Favorite 2010 Search & Social Awards Nominees
    Stay on Search is a search and social media marketing focused blog that also covers tools, design & development, and e-commerce. Search Engine Journal covers the latest in search engine marketing news including SEO, social media, link building, PPC, and tools. Local Business Marketing – The Known Future. They have a huge section of archives covering conversion and marketing topics. Social Media Marketing Truths. Here is my pick for the best SMM (Social Media Marketing) blog out of the 9 nominees listed. Social Media Marketing Best Practice.
    [Marketing] Google+ and World Domination
    Yes, for some early adopters there will be a first mover advantage, but it takes a certain kind of business and market to make that work. If you’re as into social media networks as I am you’d have to have your head in the sand to miss the launch of Google+ , a shiny new social network from Google. If you weren’t lucky enough to score an invite, here’s a demo to tease you. Adding the “ Authorship&# tag &# to syndicated posts will allow users to follow specific authors and list your content on the +1 tab of your Google profile. You know who you are.
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