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    [Marketing] I Didn’t Fail the Test, I Just Found 100 Ways to Do It Wrong
    At least then we get to talk about some real honest stories instead of an endless of marketing-speak talking about engagement, authenticity, and community. I’ve written before about the need to start talking about failures at conferences so that others may learn, so that’s why I was excited to attend Kevin Jones ‘ presentation, “Enterprise 2.0 I like failures. like hearing about failures and learning from them. like hearing that other people have made the same mistakes I have and succeeded in spite of (in some cases, because of) those mistakes. failures. argument.
    [Marketing] Blogging For Business eBook
    If you’re involved with the marketing aspect of your web presence, then you’ve probably heard of blogging for business. Simply put, a well executed blog can be the hub of all your internet marketing efforts. This eBook is a step-by-step guide to understanding and mastering the use of blogging for marketing purposes, giving you an affordable and easy method of increasing website traffic and lead conversion. Does your business have one? If not, you’re missing out on one of the most powerful and reliable methods of lead generation and SEO bolstering available.
    [Marketing] Social Media Training: 3 Day Intensive Advanced Class
    Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. We look at transactional based APIs (selling on Facebook) to Freemium (free and plus premium tiers) and marketing intelligence. If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. SEE MORE on ABOUT PAGE. Please enquire.
    [Marketing] Who are the Best Social Media Researchers?
    To extract and edit: I have had to listen to traditional marketing lecturers, all year telling my peers and me, about amazing marketing tools and rules, SWOT, Porters, 7 P’s blah blah blah. I’ve tried to be social media’s voice in the classroom, only to be shot down in grading. even failed a marketing exam because I was quoting great thinkers from and also the likes of Gary Vaynerchuk too, rather than expected ‘Porter, 1985? I share with you a question asked by Peter, studying for a Master in Business Studies at the University of Ulster in Belfast, Ireland.
  • SPIN SUCKS  |  THURSDAY, JULY 29, 2010
    [Marketing] 5 Things the Air Force Knows About Social Media That You Should.
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 29 2010 Five Things the Air Force Knows About Social Media That You Should Too (Seriously) By Daniel Hindin | Email | Print | 9 Comments | Guest post by Nancy Lyons and Meghan Wilker of the Geek Girls Guide. Don’t feed the trolls. There are no winners.
    [Marketing] "Will Social Media Change Our Behavior?"
    It's an innovative program and I would love to see the Connect model adopted with a focus on social media marketing. Will PR and marketing professionals, who traditionally don't daily interact with customers, approach their day-to-day jobs any differently if their job descriptions include active participation in social media conversations? That was the question asked yesterday by one of the professors who attended UGA's (that's the University of GA for anyone not living in the South or not into college football!) social media conference - Connect. the UGAConnect 2009 blog.
    [Marketing] How you use your tools matters more than your talent
    Facebook is a great tool if you know how to use it properly My personal story If it does not work, change your mindset Related Posts: A few days ago, I had this really interesting discussion with a friend regarding Facebook and its role in marketing. He is not an independent artist but understands that. For Independent Artists branding diversification Promotion ramblings
    [Marketing] Greenpeace's Unfriend Coal Campaign Calls Facebook A "So Coal" Network
    Digitalia | Indianapolis Social Media Marketing « Branding Outside The Box | Main September 17, 2010 Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Greenpeace rolled out the  Unfriend Coal Campaign after Facebook chose coal to power its data center in Oregon.   Chad Richards is Social Marketing Manager at Firebelly Marketing, a  social media marketing agency. The environmental organization is not happy with this dirty energy production method and would like Facebook to use clean, renewable sources of electricity.
    [Marketing] Break It Down, Twitter
    The other day I was discussing with a friend how to organically increase Twitter followers (She has photography business and has just started using Twitter for marketing). recommended Twtrland to my friend, and she’s finding great success with it in her quest to follow the most relevant people to her marketing endeavors. We discussed Tweeting more information-related content, but I also told her the key is to get retweeted by major Twitter players. You all know, that ripple effect thing. And I found her digital fairy godmother — Twtrland. See my breakdown below.).
  • SPIN SUCKS  |  FRIDAY, MAY 13, 2011
    [Marketing] #FollowFriday: Lisa Gerber
    She left stability and control in exchange for working in the gray and the hopes of being part of something that will change the perception of the PR and marketing industries for good. This is not my typical #FollowFriday. Typically, Typically, as many of you know, I recommend only bloggers and authors, with the intent of introducing you to new voices and helping them increase their networks. But today, though most of you likely already know her, I want to delve further into our chief content officer, Lisa Gerber (aka the face behind Spin Sucks on Twitter). WHAT?! And she did.
  • ENGAGE  |  FRIDAY, APRIL 18, 2014
    [Marketing] Take the Leap: 3 Reasons Storytelling is Worth the Risk
    I’ve attended many content marketing and communication conferences in recent months. Okay, wise guy: Then why don’t more organizations—and the content marketers who want to help them—actually tell compelling stories? Maybe too many. All of them have had at least one thing in common: A “storytelling expert” who, with the aid of entirely unnecessary social science research, extols the virtues of stories as a communication device. Now, I can think of lots of animals that could use a lesson on the importance of storytelling. But humans? We invented stories! Stories involve heroes.
    [Marketing] Four Ways to Break the Overservice Habit
    There will be plenty of tributes and memorials written and produced today so we’re going to let life go on and talk about what we always do: Communications, marketing, and entrepreneurship. Today is the 11 year anniversary of 9/11 and the six year anniversary of Spin Sucks. I’m not sure why we launched a new blog on the anniversary of one of the greatest tragedies our country has ever seen. Perhaps it was our way of healing; letting life go on. Learning the Business. Many of you know in my “growing up” years of my career, I worked at  Fleishman-Hillard.
    [Marketing] “Reclaim Blogging”: Why I’m giving up Twitter and Facebook
    gave a very short talk on marketing for film and tv in the digital age to a group of european students. Home Buy Art Here Stormhoek Winer(y) Hughs Book Daily Cartoon Email About Contact/Connect Home Hugh MacLeod Cartoons drawn on the back of business cards August 19, 2011 (3 days ago) “Reclaim Blogging&# : Why I’m giving up Twitter and Facebook. 153 Comments [Factoid: This is the first cartoon I ever put online, back in the day, 1999, two years before I registered the URL, What an amazing journey its been since then.] Because Facebook and Twitter are too easy.
    [Marketing] Metrics that Matter vs. those which Don’t and Web Journal Mid January – Feb 1, 2011
    Why Influencer Marketing Needs to Go Beyond Follower Counts. Why Influencer Marketing Is a Dangerous Fad ( I read K.D. Paine’s post on Sometimes, metrics that ignore relationships are worse than no metrics at all citing a weakness of having  measurements program that only crunches numbers while failing to look at the people and the relationships behind the  numbers, it reminded me of lazy thinking (a.k.a. recent M.I.T. Related articles. Social Media Metrics Influeners – mPACT Analysis (
    [Marketing] Get the Kids Off the Phone and Meet in Real Life
    Janet Tyler  is co-CEO of  Airfoil , a top technology PR and marketing firm with offices in Detroit and Silicon Valley. Today’s guest post is written by Janet Tyler. The brats of the digital world— Twitter , Facebook , LinkedIn , Pinterest and a brood of other social networks—will spend all day talking at us if we aren’t careful. Communication pros spend big chunks of their time conversing on these social sites, treating them like kids – nurturing, taking their pulse, measuring their height and weight, and testing their temperature. Let Go of the Kids.
    [Marketing] Video: PBS Mediashift Interview - The Steve Rubel Stream
    Steve comments more in this Marketing Edge podcast [link] all the best Jul 08, 2009 google said. ???? ?? ????? ?? ????? ????? ????? ????? ???? ????? ????? ???? ?????? ?????? ????? ???????? ???? ?????? He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? We met at B Restaurant near Moscone Center and I interviewed him with my Flip camera. Cool, thanks. Sometimes I never know how you will all feel about these.
    [Marketing] What Social Media Works Best For Your Ecommerce?
    They’ve created mobile sites, they have social presences, and they engage with users as the market demands. If you’re hoping to achieve any level of success as an online entrepreneur, then adapting to the ecommerce situation of today’s P2P-driven social market is vital. The Key Takeaway for Marketers. Measured, quality engaging marketing is a must in social media. The face of ecommerce looks drastically different in 2014 than it looked in 2004. Auto dealerships, grocery stores, those mega-marts, etc.; they might tweak and tone, but never any huge changes.
    [Marketing] Fix My Blog Episode #1 and How to Turn Your Blog into Santa Claus
    I have two awesome blog marketing goodies for you today. Check it out: Fix My Blog Episode #1 is Ready The first episode of Fix My Blog is ready to for you to watch. During this episode we will be reviewing RTJ Financial’s blog. These guys had the moxy to submit their blog and take their “constructive” criticism. This is a great example of doing what it takes to get better. I had a great time reviewing the blog and the 30-minute video is filled with practical advice you can use to get more readers to your blog. You need to be at this event. The event is free. Social Media
    [Marketing] The Virtuous Circle of Mentorship and Its Impact on Your Career
    My first boss when I worked in corporate marketing? Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. The Virtuous Circle of Mentorship and Its Impact on Your Career is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. My friend Marcus Sheridan wrote a very forthright blog post (as is his custom) recently called “ 8 People That Dramatically Impacted My Life in 2013.” simply can’t thank Jay enough for the person he is. Awesome.
    [Marketing] Money makes the world go round, no free lunch and dude dies getting buried alive
    You Don’t Always Need 100 Million Dollars or 100 Years for Traditional Advertising to Work – We all know social media is big for marketing. So much so that many see it as a replacement for traditional marketing, but before you drink the Kool Aid or hop on the bandwagon, peep out this piece from my Canadian Hombre, Danny Brown on traditional results. Is your marketing message too good to be true? People are skeptical so before you go out with a power claim in your marketing, ask yourself… is it too good to be true? If you’re here drop me a DM to get together.
    [Marketing] Great Content Is The Least Of Your Worries
    As you know, utilitarianism marketing , is a huge part of my second business book, CTRL ALT Delete , and still remains a vastly untapped opportunity for brands. " Functionality is all of the small, smart and simple ways that your marketing creates value to the consumer by removing layers of friction and adding in thousands (hundreds?) or little things that make the experience of the utility that much easier and fluid than anything else they had used previously. marketing department. utilitarianism marketing. The natural answer is: create content. Utility. brand.
    [Marketing] Old Spice: Successful Social Media Campaign
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved So what Old Spice is doing is to simply make short video answers in reply to all the comments on their Youtube channel.
    [Marketing] One Quick Way To Increase Local Traffic
    A marketing professional recently told me an interesting story — one that I haven’t verified but can easily imagine being true. According to the marketing professional sharing the story, business picked up even though it was a slump season. Many times there will be great examples in another business niche that can be adapted to your own marketing strategies. real estate agent had a slump in business and decided to experiment with IFTTT (IF This Then That), Twitter, and her business page on Foursquare. It said, “too cold to go outside?
    [Marketing] Faulty Assumptions & Flaky Decisions
    What did impact sales was developing a profile of the “habitual book buyer” and marketing publications, new and existing, specifically to people who fit that profile. We’ve heard it a million times, “Assume = Make an Ass of You & Me”, yet far too often we let faulty assumptions drive our decisions. The result invariably means less-than-optimal resource allocation, lower income, higher costs and dissatisfied members. ASAE discovered that their publications catalogue did not, as they had assumed, lead to “long tail” sales of older publications.
    [Marketing] Building a Facebook Presence
    Get market research about a new product/service launch. A couple of months ago, we talked about the huge presence Einstein Bagels has created on Facebook and what that presence has done for their same-store sales. Let’s face it – Facebook has more than 500 million users and they’re spending 700 billion minutes every day engaging with friends, family, and the businesses they frequent. It’s time to figure out how to use the tool to create brand loyalists. The thing is, it doesn’t matter how your company makes its money, your customers are on Facebook. Hey! I’m already on the bandwagon !
    [Marketing] Social Media Spins Into Specialization
    Note : 451 Marketing created a list of over 50 Top Social Media Strategists To Watch in 2010. Recently I was explaining social media to a friend and I had an ah ha moment. This business feels as specialized as well. healthcare. Consider. Consultants. Social Media Consultant - Generalist Social Media Consultant - Specializing in Verticals e.g,, healthcare, real estate, nonprofit, etc. Social Media Services Add On - The Agencies: PR, Advertising, Consulting Social Media Enterprise Structure - Focus on Internal Business Structure; Enterprise 2.0 I'm included.
    [Marketing] How to Blog About Anything You Want
    When he's not blogging, Ari helps brands improve their digital media marketing. Some bloggers are uncomfortable writing outside their comfort zone. These are usually the same bloggers who think the whole world knows them and reads their every word. NEWS FLASH: The whole world is not reading your blog. Don’t write for the world. Write for you. The moment you stop writing for yourself is the moment you start selling yourself to someone else. You want to know how to blog about anything you want? Got a question? Need help? Contact Ari today! Strategy blogging
    [Marketing] All Hands Meetings: Good, Bad and the Ugly
    As those of us left behind muddled through, we gained a new Marketing VP in 2002 , and we survivors recounted the situation. After a few years of this nonsense, and a few Marketing VPs later, I previewed to the latest guy exactly how the quarter's All Hands meeting would go down, with specifics on the CEO's nuances, the sales guys' excuses, the engineers' begging for stock updates, and more. Whether at a startup or a Fortune 500 company, culture and communication with colleagues can have an incredible impact on morale and the bottom line. Our CEO, and the rest of us, were excited.
    [Marketing] Did You Know You Can Hide Facebook Game Updates?
    Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense SOCIAL MEDIA: ARE FACEBOOK GAMES DRIVING YOU CRAZY? The growth has been nothing short of phenomenal compared to other marketing tools we have seen come and go over the years. by Nancy Myrland on September 8, 2010 It is interesting how far Facebook has come since Mark Zuckerberg and co-founders Dustin Moskovitz , Chris Hughes and Eduardo Saverin launched Facebook from their Harvard dorm room in February, 2004. Digg this!
    [Marketing] 3 Lessons Learned from the Startup World
    This is a valuable skill to develop in online marketing. 2. To establish the tone of the newsletters and the blog, I reviewed the book “Permission Marketing” by Seth Godin (Simon & Schuster, 1999) and marketing reports from eMarketer and Media Post. I was able to establish our brand online succesfully and the proof was that we had Twitter account with active followers, the open rate of our company newsletter was about 42% (the unsubscription rate was only 2%), and our  company blog was read on a daily basis. My time at this startup was amazing. business world. Takeaway.
    [Marketing] Big Announcement! @BlueFocus @MNBurgess to Deliver #TEDx #TEDTalks @TEDTalks #socbiz
    Blue Focus Marketing CEO Cheryl Burgess (@ CKBurgess ) and I first began fleshing out the idea of personal branding and celebrating one’s passions during our work on our Amazon best-selling book, The Social Employee. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. May 10, at the Two River Theatre in Red Bank, New Jersey. My thanks again to the organizers of this TEDx event.
    [Marketing] Link Building Secrets – Post Panda and Penguin
    To perform the Flipper, follow these simple steps: Your niche doesn’t matter; this method can be used for any market. Another great tip for using Google Alerts is to sign up for key phrases such as “hire a social media expert” What market you are in will determine what kind of clients you are trying to get for yourself. This is a guest post by Gregory Smith. You tell me your secrets, I’ll tell you mine. That search on Google comes up with over 20 million matches. How secret is anything out there with so much discussion about it? ” -Eric Ward.
    [Marketing] Changing Trends in Social Media Can Influence Your Business Model (part II)
    Making an Integrated Marketing Communication Effort. Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at She is trying to help people connect – and you can connect with her on Twitter @nabanita_roy. In my previous post, I have given an overview of the changing trends in social media. This post explains the process of changing trends and how it actually influences business model. Take a look: Social networking: Connect, Share, Engage. Twitter, Facebook are a must for business sites. sites.
    [Marketing] A week of many perspectives
    And I occasionally will share my thoughts on some none marketing/branding related sites as well. invite you to check them out and join in on the conversations… Taglines and Brand Equity : In this post over at Marketing Prof’s Daily Fix, about taglines and brand equity , we’re discussing the National Pork Board’s decision to completely discontinue use of The Other White Meat and change taglines again. The many sides… As you may know, I am a regular guest blogger on a couple sites beyond this one. click here to view post ). click here to view post ).
  • ENGAGE  |  TUESDAY, JUNE 12, 2012
    [Marketing] 4 Awesome Mobile Websites to Learn From
    An SEO niche site that is extremely popular for web marketers, Search Engine Land recognized that they don’t need an app. In the rush to develop a mobile app, too many organizations are overlooking an even more basic need: a mobile-friendly website. Your website – the one that visitors find in search engines, follow links to in social media and from other sites, and visit when clicking links in your emails – is likely to be the first interaction point your audience has with you from their mobile device. Think about the last time you were checking Twitter on your iPhone.
    [Marketing] News on Remote Working and Freelancing Trends
    Despite a fairly weak jobs market overall , freelancers should be optimistic. job market today consists of independent workers: consultants, freelancers, temps, and independent workers. I like to keep an eye on what they are talking about at Web-worker Daily, and these two posts have me feeling optimistic: Strong Growth in Demand for Online Freelancers, Data Shows. Online labor marketplaces oDesk and Elance have both released data showing strong growth in demand for freelance workers over the past year. oDesk has also published its latest monthly Online Employment Report.
    [Marketing] The Dawning Era of #SocialBusiness with @rsica @emanuelescotti #SocBiz #HBR
    At the event, Blue Focus Marketing President, Mark Burgess (@ MNBurgess ) and I gave a speech titled “The Rise of the Social Employee & the Social Leader,” which expanded on the many concepts presented in both our best-selling book, The Social Employee (McGraw-Hill, 2013) and Mark’s recent TEDx talk. In early July, we had the privilege of participating in the seventh annual Social Business Forum (@ SocialBizForum ) in Milan. You can download the file, titled “#Social & Digital Transformation,” here. You are all essential members of the social business community.
    [Marketing] When The Future Comes Faster
    The truth is that we are at an amazing inflection point where exponential growth and advancements in technology are bringing things to market in a faster and more powerful way. Can you really say that technology does not touch the work that you do? We tend to see things in a linear fashion. It's human nature. When I speak like this, I'm often confronted by people with a quizzical look on their face. Technology can be confusing enough, but add in the notion of exponential growth, and it's enough to make a brain (or two) explode. future. futurist. google. how to create a mind. innovation.
    [Marketing] Is There a Secret Formula to Writing Great Blog Content?
    would like to say that the answer lay hidden in these marketing tomes. Is there a formula for writing a great blog post every time? Some doubt that a magic formula exists. disagree. know it’s out there. In fact, I can feel in my bones when I’ve written a zinger. I bet you can too. Better yet, I’m 90% accurate in predicting when another blogger’s post will go viral.  I’m not special. just believe that all of us know a great  story when we hear one. The story-telling gene is hardwired into our DNA, and subconsciously, we know when a blog post “clicks.&#.
    [Marketing] Complete a Survey on Enterprise Social Networking
    Spread the word on this survey too — we want to have broad participation and also share our research findings with the broader market. I’m working on a new Altimeter report on how organizations are using enterprise social networking (ESN) solutions. The report is tentatively titled “Making The Case for Enterprise Social Networking” and looks at how technology platforms like Chatter, Jive, and Yammer are being used within organizations. Request: Please contribute to Altimeter’s Open Research by taking this survey. Why is this important? This is where we need your help.
    [Marketing] Friday Fun: Top 10 Reasons Why Transparency In Social Media Is Over Rated
    Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. John's transparency post ; Diva Marketing transparency post.) waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly. In the social media world things and people should be as they seem. However, as often as that is true it is not. Business issues add complexity and shades of gray to what and how information, and often conversations, are presented. Insights from over 30 people active in social media. rather like the idea of "translucent."
    [Marketing] When Crisis Attacks
    They include a great back-and-forth discussion between readers, as well as a post from someone at SeaWorld's digital marketing staff that includes information on how they're handling things. It seems that crisis management has been a hot topic in the news lately. Sports celebrities and major automotive companies are suffering from major hits to their reputation every day in the news. And earlier today, a popular theme park made headlines: SeaWorld experienced a terrible accident when one of its killer whales from the Shamu show attacked and killed one of their most experienced trainers.
    [Marketing] 5 great articles you may have missed (May 21-27, 2012)
    Here is a roundup of my five favorite articles for May 21-27, 2012. 5 New Twitter Tools to Boost Your Marketing by Leon Widrich (Social Media Examiner) 4 Content Curation Tools for Faster News Discovery (Copy Clique) The tyranny of low price by Seth Godin (Seth’s Blog) 5 Ways to Make It Easier for People [.]. Great Resources Carolyn Hax Charlie Gilkey Seth Godin social media Social Media Examiner
    [Marketing] How to Create a Facebook Fan Page
    Many marketers I know tried to stay away from Facebook for business for quite a while.  There was something overly familiar about connecting everyone you know from all walks of life – past meeting present, work meeting play – that made it sort of uncomfortable for many to bring their personal/business social graph into the marketing fold.  Nowadays, many have simply accepted Facebook into their business persona…either that or maybe it was the Hitwise data crowning Facebook as the top site of the web. Maybe you already have but are looking to be better?
    [Marketing] The Science of Retweet Success - The Steve Rubel Stream
    Excellent marketing data or interesting Twitter trivia? He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 21 Sep 2009 The Science of Retweet Success Fascinating study by Dan Zarrella that looks at what does/does not get retweeted, based on 40M retweets. Unsurprisingly, words and time of day matter immensely. Surprisingly, begging works! Yet, semicolons dont! Stats Twitter Permalink Tweet Comments 20 Comments Sep 21, 2009 Courtney Lambert said.
    [Marketing] Enter Social Forcefields
    They don't need to market themselves. The interior exterior: Force Field Analysis in Social Sciences analysis reflected on how things are accomplished or hindered by the way that people internalize external experiences in the process of their own psychological development. Now, suppose that an individual goes out and influences social situations in their community. Also suppose that social media could amplify the persons exterior impact - this would likewise impact internal psychology, etc., setting up a form of polarity between two positions. They Show up. Via: The Steel Method.
    [Marketing] Men earn higher salaries in social media « Online Community Strategist
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Men earn higher salaries in social media November 2, 2009 in Community management | Tags: forum one networks , online community and social media compensation , online community research network , social media study; social media salaries Community Manager positions like most jobs in the social media space are evolving. There is no real consensus on what the job should pay and it seemingly varies from one company to the next.
    [Marketing] Engagement in Action
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Engagement in Action December 8, 2009 in Community Engagement | Tags: "growing community" , "online engagmeent" , Community management I’ve received quite a few emails over the last year about some of the nuances of community engagement. It is also something I’m often asked after speaking engagements. Enjoy! “Woman, you are the biggest animal lover I know. Love the photos of your newest family member. read your blog.
    [Marketing] Your new community won't change habits « Online Community Strategist
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Your new community won’t change habits March 6, 2010 in Community Building | Tags: new communities Are you working on a new community with big time bells and whistles that caters to a niche that you just know has been waiting for a place to call home? If so, I encourage you to push ahead full steam. But, let me caution you first. Your new community, no matter how great will not change habits. Absolutely. Attitude is everything.
    [Marketing] Top 10 Reasons Why Social Media is like Thanksgiving
    Casey is a contributing columnist to Socialnomics pushing for new heights in online marketing and mountain climbing. I received numerous and often hilarious tweets about how social media is a lot like Thanksgiving. It wouldn’t be social if I didn’t share them with you, below are the 10 best. Why Social Media = Thanksgiving. You’ll be stuffed by days end (@BoucherMedia). Too many cooks in the kitchen. Your aunt pinches your cheeks in photos and then tags you in them. You’ll get sick if you consume too much (@JennaLyns). Every year, we see a flock of them (@Leslie).
    [Marketing] PR Students Need to Learn Social Media Business Strategies
    Nowhere has this change created a greater shift than in fields such as marketing and public relations, which traditionally have been viewed as nontechnical but are now demanding a technological competency that is astounding.&#. Although most teens and young adults are very social media savvy, it’s all for personal use.  They have no experience of using social media to achieve business goals. For PR students social media is one of those skills.   “Over the past decade, there has been a sea change in the marketplace demands for graduates. “ Why is all this important?
    [Marketing] Social Media Professional's Skill Sets
    In addition to this it requires that the same person understands mass communication and direct marketing along with the knowledge of the online medium as well. If you think that Social Media is an easy job then yes you are correct. It is easy for experienced persons. It is a task that skilled people can see through during crises. It is result oriented that passionate professionals can bring to the table. Many a times I come across people asking why is Social Media not measurable. All these questions are genuine and legitimate. Yes, it is as closely mismatched as this. So there you are.
    [Marketing] Is Feedburner about to be closed by Google?
    It’s particularly worrying in some areas, where companies of the size and scale of Google have effectively closed out the market, particularly in terms of RSS syndication with Feedburner and RSS reading with Google Reader. The ‘Do No Evil’ mantra is nice enough, but businesses have to make money to survive and it’s been sacrificed in the past in order to access new markets such as China. We’ve already seen negative changes to Google Reader forced on users as Google sacrificed it to try and jumpstart Google+. What’s happening to Feedburner?
    [Marketing] Ever Wondered About….Groupon
    But it’s the model that’s interesting: -       Marketing a deal has shifted to the consumer.  Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on August 29, 2010 at 7:54 am and is filed under creativity , marketing strategy , social media with tags collective action , Groupon , innovation , social buying , social networks , social sharing , The Point , wisdom london , Yelp. Wisdom London Creative Communications is our world… « Guesting again: #SoCol and Reaping the Social Harvest Ever Wondered About… Audioboo?
    [Marketing] Droidcon Kicks Off in London Tomorrow; Event Preview With Novoda’s Kevin McDonagh
    In a nutshell, this event in results-oriented and has purposely brought together the full range of companies developers need to connect with to build and market their Android apps. Know your customer, delight your customer and accept the fact that you are going to have to spend money and effort to market your apps. This week, if you’re anywhere in Europe, it’s all about Droidcon in London. This two-day barcamp and conference exploring all aspects of developing for Android mobile devices kicks off tomorrow. MSG Media Partner. Interview with Novoda. Probably.
    [Marketing] Interesting Content Sparks Conversations
    Seth Godin has had smart things to say about internet marketing for many years. Back in January he spoke to John Jantsch of Duct Tape Marketing and they spoke about why some brands don’t get any comments or conversation. “If people aren’t talking about you, there’s a reason. You’re boring,&# said Seth. Here is an example of interesting content and it has been viewed by almost 10 million people and generated 4,400 comments on YouTube. And this ‘fantasy’ world is closer than you think.  Take look at this. Can a small business do this too?  Absolutely.
  • KYLE LACY  |  MONDAY, JUNE 10, 2013
    [Marketing] Targeting Facebook Fans with Your Content Using Built-in Tools
    Many B2C companies have market research & behavior pattern knowledge broken down by demographic. Posting great content to your fan page should be the goal of every business on Facebook. But it isn’t enough if you really want to maximize the reach & impact of your posts. While Facebook offers many options to get more eyeballs on your posts — including paying for them with Promoted Posts — one of the most undervalued & underused options is post targeting. Any fan page owner can target posts (by location, language, age, etc.) Fear not! —-. facebook
    [Marketing] Google+ for Apps - the Perfect Competition for Yammer and SalesForce Chatter
    However, a new competitor has just entered this space that I think has the potential to shake up this saturated market, and it's a big name, with big pockets and a whole lot of existing enterprise clients. Google+ Hangouts is free, and can allow even more people to participate than many video collaboration tools on the market. However, a new competitor has just entered this space that I think has the potential to shake up this saturated market, and it's a big name, with big pockets and a whole lot of existing enterprise clients. The Power of Circles. Sound familiar?
    [Marketing] Where’s Your Google+ Page?
    If you are a business just getting started with your online marketing efforts, add Google+ to your marketing plan. Buried near the bottom of this so-so article I discovered this brilliant sentence: I also noticed that Google is now featuring its Google+ pages for many companies in search results at the top of its organic listings. Why shouldn’t Google reward Google+ page owners with top rankings? After all, if you have the content and it’s relevant, then your Google+ page benefits the search engine. And it doesn’t matter how big or small your business is.
  • FEVER BEE  |  THURSDAY, MARCH 22, 2012
    [Marketing] Why You Shouldn't Launch A Community
      You can use Google, press release distribution websites, or the search function of marketing publication/trade websites. Here is a simple task, search for the phrase launches an online community.  Within a few minutes you should see a number of organizations that have announced the launch of a community. The majority will look at little like this.    With so much literature available on the internet about developing communities, there is no excuse for this. This community has fallen victim to big launch syndrome. What a waste.   This is a mistake.
    [Marketing] Is Technology Going From Useful to Scary
    Chuck is a brilliant guy, one of the foremost analysts in social media and digital marketing. He has a terrific head for statistics and understanding key performance indicators and really making social media and digital marketing work. He’s also the co-author of Digital Marketing Analytics , which I highly recommend. This video is f rom  Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. It’s a new consumer product from Amazon at a price point of $99 (note: now $149). Press the button. Are you?
    [Marketing] to End Poverty
    If you get a chance, and you have any talent at all, come and offer to help.  It doesn’t have to be coding either.  If you can blog about the event, share it with your friends, Tweet about it, or share it on Facebook, that’s one step towards ending poverty.  If you have video talents and can help broadcast the event for people that aren’t attending, let Zach know.  If you have graphic design skills, or project management skills, or marketing skills, there is a place for you in these projects I feel. “Twitter GPS Locator App&#. “First Aid App&#.
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    More from Convince and Convert 7 Critical Elements of Your Social Media Strategy More Is More – A Social Media Case Study Social Media is a Samaritan not a Savior Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) How Not To Use Social Media (The Arkayne Blog) Tagged as: marketingprofs , social media , social media az , social media metrics , social media ROI , social media strategic plan , social media strategy Did you enjoy this blog post? Sessions start October 5. Because tools will change.
    [Marketing] Social Media Professionals Choose Their Weapons
    Social Marketer’s with Over 5 Years Experience: Social Media Channels Focus. Social media professionals with over 5 years experience are choosing Facebook, Twitter, LinkedIn and Blogging as the channels to focus most of their efforts on, according to a new survey and report. Professionals with less experience do not have blogging as high on the list; it may be because they haven’t experienced the long term benefit of establishing a reputation for themselves or their brand through content creation per se. Source:   Industry Report: by Michael A.
    [Marketing] Successful Social Media Campaigns
    Often the culprit is a PR firm or a marketing agency that was hired to boost results in the short term, with content that was attention-getting but not brand relevant. What makes for successful social media campaigns? Ok here is the scenario: our client goes to an agency, and the agency promises to get the client 20,000+ likes for their charity campaign on Facebook. Reason is that a campaign like this is only a party, and once the campaign is over, everyone goes home. We see this quite often with clients that have low engagement.
    [Marketing] How To Be An Expert Without Being An Ass
    link] Storytelling Social Media Marketing PR Business & Technology Curated Stories June 30, 2010 [.] Marketing & Events [link] [link] brendameller Great article Amber. Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives How To Be An Expert Without Being An Ass June 29, 2010 | by Amber Naslund View Comments I know many of you hate the term “expert&#. But we all strive to excel at something, and be perceived as doing so. That could be a blog. Don’t skimp. years.
  • TWIST IMAGE  |  TUESDAY, JUNE 18, 2013
    [Marketing] The One Key To Successful Content
    Still, the answer that both Seth and I laid out to the audience last night is something that most content marketers don''t understand. Most marketers who are creating content are worried about things like the type of content they''re writing (text, images, audio, video)? content marketing. What do you think makes someone''s content relevant? Last night in New York City, the kind people at Google hosted a book launch for CTRL ALT Delete. Instead of making it the standard fare, I opted to invite Seth Godin to join me on stage to discuss some of the core concepts of the book.
    [Marketing] Cyber Monday’s 5 Social Media Must-Reads
    By Joe Ciarallo In anticipation of Cyber Monday, the biggest online shopping day of the year, it is crucial to prepare a communication strategy that will reach people through the noise of Thanksgiving weekend marketing. By Dean Opriasa For marketers, Black Friday and Cyber Monday provide countless opportunities to drive traffic to your website and possibly increase online and in-store sales. Below are 5 social media must-reads (all related to Cyber Monday) that we wouldn’t want you to miss. Cyber Monday Piggybacks On Social Media To Become Top Online Shopping Day.
    [Marketing] Fetching Friday – Resources Mashup & Blog World Preview
    In this post, the author talks about how to find a topic that’s profitable and targeting niches where you can offer a catalog of affiliate marketing products. 17 Twitter Marketing Tips From the Pros – How to improve your Twitter marketing: follow these hot Twitter tips from the pros to get the most our of your Twitter networking. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on The Resources Mashup. Blogging / Writing. Business / Career. Stuck?
    [Marketing] The Mobile-Only Strategy Imperative
    Three news items captured my attention this week (all of them via Marketing Charts ). We tend to cling to what we think we see (often acting as A Market of One ) or we see things in a linear capacity. Marketing departments had to fight for control over the corporate website and e-commerce sites (some are still struggling to control it, as we speak) from the IT department. It's too complex, too tech-heavy to give up that power to the marketing department, they'll tell us. marketing charts. marketing department. utilitarianism marketing. For shame.
    [Marketing] Social media intelligence and awe-inspiring content
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Social media intelligence and awe-inspiring content February 11, 2010 in social media | Tags: "most e-mailed" , "The New York Times" , social media If you haven’t heard by now, I started a new job this week. Tomorrow is Day 4 and I am 100% sure that I made the right decision. The first is: I ntelligence through Social Media. In it, I discuss the benefits of monitoring your competition in addition to your own brand online.
    [Marketing] CNN Relies on Social Media in Haiti Earthquake Coverage « The.
    wold have liked to see a balance of a few bigger cities in the Top 20, as well as a comparison to smaller markets. The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals CNN Relies on Social Media in Haiti Earthquake Coverage Firstly, my thoughts are with all the people suffering in Haiti after this horrible tragedy. The Red Cross tweeted that you can help by texting “ HAITI &# to 90999 to donate $10 to relief efforts.  If you know of any other ways to help, let me know and I will add it here. the extent of their background check)? Exactly!
    [Marketing] Here we go…opening the Social Branding Blueprint for the first time together.
    Just imagine the bigger stages you could speak on, the thousands of extra people you could train, the countless word of mouth referrals, or the larger companies, projects or fees you could command if you got the same marketing support as the top brands in the world. This is such an exciting week as We First launches for the first time ever it’s Social Branding Blueprint that. To that end We First has just launched for the first time ever its Social Branding Blueprint with a VERY SPECIAL OFFER FOR THE NEXT 72 HOURS ONLY. Exclusive Online Training Program (Value: $2000).
    [Marketing] The Joy of Tweeting
    Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Claire Chapman @coachclaire Claire Chapman, Professional Coach and Social Media Marketing Specialist based in London. Treat Twitter as one of your social media and other marketing activities and don’t get sucked in to feeling you have to be there every single minute – have some fun!! What impression are you leaving behind you on Twitter and other social networks ? Tweet from the heart. need tweethab.
    [Marketing] Fake It Till You Make It
    All of the crazy, hot Marketing agencies on the market today started out as a small handful of people who had the skills and the ability to fake it until they made it. marketing agency. Let's face it: not everybody has the high level of skills to really deliver the goods from day one. I was listening to Howard Stern the other day. He was interviewing Aerosmith front-man and new American Idol judge, Steven Tyler. Stern asked Tyler if he knew growing up that he would be a rock star. " You have to believe in yourself and what you're doing. even when others don't. content.
  • SPIN SUCKS  |  MONDAY, MARCH 19, 2012
    [Marketing] Videos Done Right: Dollar Shave Club & Invisible Children
    If you’re a PR or marketing professional, creating videos for the web is your new reality. Today’s guest post is written by  Gregg Jaffe. March 5, 2012. A day that will live in vidfamy (patent pending). That’s the day startup Dollar Shave Club and NGO Invisible Children enchanted the web and the world by using video to deliver their messages – both quickly achieving the Shangri-la of web cred – “going viral.”. Clients want videos and they’re coming to you demanding the next big sensation. The Dollar Shave Club. They’ve made you love them for being the underdog. So What?
    [Marketing] Infantile Monday Dance-tacular [Video]
    Related Posts: The Greatest Marketing Advice In The History Of Ever Reasons to Love Twitter and Technoviking Spin Sucks Guest Post BarCamp 2010: And The Winner Is……… A New Way To Inject Awesome. Digg Digg Good morning.  I hope your weekend was less hectic and stressful than mine.  If it was though, maybe I can lighten the mood. Everyone I know is having babies. Apparently January was a very randy month this year. My wife and I are at no point ready to have children (which is fine). Simply extending congratulations to those in my life whom I know that deserve it.
  • SPIN SUCKS  |  FRIDAY, MARCH 27, 2015
    [Marketing] Gin and Topics: There is a New Comedian Among Us
    It’s the last day of Social Media Marketing World and I have yet to speak. I’m doing my solo crisis communications presentation this morning and I’m already super nervous. By Gini Dietrich. It also ends 90 minutes before my flight leaves so I have the added stress of getting out of there right as it ends. need to go for a run and work off some nervous energy! Wish me luck! While I do final rehearsal and preparation (and go for a run), I’ll leave you with Gin and Topics. This week’s videos are courtesy of Mr. D. Every Tom Hanks Movie in Seven Minutes.
    [Marketing] Books, Brochures and Business Cards
    Unfortunately, these by-products of disseminating (hopefully) noteworthy ideas have become the primary purpose behind many marketing voices’ books. Back before publishers sold their souls to Mephistopheles (and marketers), books used to get published because they were unique, offering completely new views, or different ideas and approaches to older topics. Marketers have awoken to the image value that writing a book brings. And publishers love the fact that marketers pimp their books so well! Will they say that about all marketing authors, too? Rants
    [Marketing] Upstart Passion: Launching an Auspicious Business!
    Also, Blueglass and Copyblogger offer valuable data on content marketing tips. Launching a small business is a serious undertaking that requires vast deposits of passion, patience, time and money. To succeed in the journey from zero to raking in the big bucks, never decline an offering of good advice — your business depends on every advantage it can garner. Flexibility. Never be too rigid in the direction of your startup company. Yes, a plan is most definitely necessary from the get-go, but nothing is certain in the world of business. Social Media. Feedback. Directly elicit feedback.
    [Marketing] Thought-provoking Stuff for Saturday
    The more I read, the more I ran into other book formats—hardcover, paperback, mass market, special edition. Some reading for you: What It Takes: Rethinking Book. hesitated when I read the words video book in one of Steve’s upcoming posts. Maybe video? Or video series? But, not book. My early definition of books: My childhood favorites—Tikki Tikki Tembo and Blueberries for Sal—are heavy on images. The images faded in grade school, forcing an egg-headed edition of Ramona Quimby, and Meg, Charles Wallace, and a tesseract, to appear in my head. About – Do Lectures. About. Do Crowd.
    [Marketing] Reactivating and Engaging Inactive Email Recipients in 8 Steps
    All email marketers have them: inactive recipients and dormant email addresses. Analyze the metrics you picked, export them in a spreadsheet (or use the tools your email marketing platform offers) and do the math. Tags: Email marketing email marketing personalization segmentation testing People that are still subscribed to their email lists with a valid email address but never open their emails and thus don’t interact with them anymore. How do you re-engage these subscribers? Well, obviously, it starts by defining what an inactive email recipient is.
    [Marketing] 2012 Trends Worth Watching
    mobile market—are now the fastest-growing segment. A new low-cost, no-contract T-Mobile plan offered through Walmart, for example, allows for unlimited Internet access and texting but only 100 voice minutes. By providing a dose of the unexpected, brands can inspire consumers who crave discovery and perhaps find new markets as well. So I was looking forward to their 2012 report and it did not disappoint.  I had a chance to ask Ann Mack, JWT’s Director of Trendspotting a few questions. But before we get to her answers — check out their executive summary.
    [Marketing] Does the PR industry need better leadership?
    It’s why I decided to enter into the PR industry in the first place instead of some of the other digital marketing disciplines out there. Tweet. I was interested to see this week a live debate by the two candidates for the CIPR presidency. The debate was being trailed by Philip Sheldrake on Twitter and he was also asking for possible questions for the two. The responses were mixed. She did however acknowledge the importance of training, which is another positive sign. Do we need more than the grassroots? And perhaps this is partly why I’m less interested in membership itself. Tweet.
    [Marketing] #2: Fascination Power Blogging with Mystique
    Subscribe to Pushing Social and I will send you my very best posts directly to your inbox Tagged as: blog marketing , fasinate , social branding , social media marketing Written by Stanford Im Stanford and I want to help you stoke your passion, spread your message, and help your blog get noticed and promoted. Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social #2: Fascination Power Blogging with Mystique by Stanford on August 17, 2010 Spread it! That mixture or unbelief and curiosity you feel is…Mystique. How about you?
  • SOSHABLE  |  THURSDAY, MAY 21, 2015
    [Marketing] The Importance of Serving Certified Organic… Content
    In the world of search engine optimization and social media marketing, organic content should be the growing trend that makes websites stronger by eliminating the old, bulk, inorganic methodology of building content that has become prevalent in marketing for a decade. The good news is that we’ve seen incredible progress with delivering organic content, links, and social signals in a way that makes Google, Facebook, Bing, and other marketing venues happy. ” There’s a reason that true content marketing is so effective for both SEO and social media marketing.
    [Marketing] Humanize in Action: great social media is possible even in a regulated industry
    Migration to HR or Customer Service or Marketing from social team is a needed step if you’re going to transform to be a social business. Can a bank be a social business? The answer is yes. Hear how TD Bank does it in this great BlogWell video. Some good notes from the session are below, but there’s a ton more great information in the video. Must watch. TD Bank Group: Becoming a Social Business: Connecting TD Customers & Employees — presented by Wendy Arnott from on Vimeo. In fact, she asks, “Can a bank be a social business?” What’s right for us?”. Read it?
    [Marketing] Welcome to The Facebook Studio
    Facebook Studio is split up into six separate parts: Gallery: Showcases Facebook marketing campaigns that have been approved by Facebook’s five step submission process. The subtitle is resources for marketers and it explains in detail of all of the marketing tools available on Facebook including Pages, Ads, Sponsored Stories, Places & Deals as well as the Facebook Platform. Submit: This is where you can submit your Facebook marketing campaign for approval to be included in the gallery. The last time I checked the gallery included over 70 ads.
    [Marketing] The Age of the Sycophant
    Instead of dialogue, we have “ social propaganda &# designed to convince the sycophant to buy products, subscribe to questionable services, market their heroes trying to build businesses, and in the worst cases, defend offended parties via the flash mob. less a year to blog about ideas that indirectly support someone else’s market stature, and have no clear path to develop their own blog topics and thinking. Examples like this content marketing pyramid can be found throughout the social web. Sycophant – A self-seeking, servile flatterer; fawning parasite.
    [Marketing] How Google’s Panda 4.0 Affects PR
    Here’s his take on this new Panda 4/0 update: “Google considers PR firms and other marketing companies, to be similar to its hated search engine optimization (SEO) firms because they all work to boost visibility for their clients through paid activities rather than through merit. This means that traditional PR and marketing practices fall into the SEO category, in Google’s view of the world.” Too busy to read the full article?  Register here Why is this of interest to the PR profession? update. SEO update
    [Marketing] Hindustan Times Story on Youngsters Connecting With Twitter and.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Crest Magazine Interview on Social Media Marketing Business World Story on the Seven Deadly Sins of Social Media Marketing » Hindustan Times Story on Youngsters Connecting With Twitter and Facebook Friends Offline Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! And they do. For more, read my bio. Lets talk.
    [Marketing] How are you going to change the world in 2012?
    in 2012 we plan to increase our pro-bono work through interactive training for nonprofits, particularly in inbound marketing practices and of course, using social media. Through our work with corporate client we’ve amassed a pile of content on these topics that will be useful to non-profits who want to expand their outreach to volunteers, donors, evangelists and potential team members through inbound marketing. Maddie Grant threw down a glove challenging a number of people to participate in a meme answering the question “ How are you going to change the world in 2012
    [Marketing] Companies Interested in Enterprise 2.0 Need to Take Strategy Seriously
    The market is still in its infancy, so it will be a long time before we see big budgets allocated toward strategic planning for e20. It's always been easier to justify to spend 100k on a marketing campaign that may bring new customers than to spend 10k on an internal tool that makes for example team collaboration more efficient. Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Companies Interested in Enterprise 2.0 Need to Take Strategy Seriously View Comments December 3rd, 2009 A few posts ago I talked about Enterprise 2.0 shifts. 
    [Marketing] The Importance of Now
    Well, some other fella out of Minneapolis is testing it (or some other version of it)… right now… in three markets. Although I was too young to write cursive, I can recall the first time music had a profound impact on my life. I was in my San Antonio living room on a Saturday afternoon, probably wearing my Speed Buggy or Roger Staubach t-shirt – those details are a little fuzzy right now, for obvious reasons. And because it was on American Bandstand , it was easy for me to jam along to. I was mesmerized. Who is this younger kid and how can he move like that? Dance. These.
    [Marketing] Your Employee Is an Online Celebrity. Now What?
    As PR and marketing professionals, I imagine most of you (if not all) would agree an employee’s personal brand can affect a company’s bottom line. Today’s post is written by Thom Holland. In a recent meeting with my staff, our CMO presented an interesting question: How involved should companies be with the development of their employee’s personal brands? As you can imagine, the question sparked a rather interesting conversation. My personal brand. However, just to add some support to our conversation, allow me to suggest some proof. Where do we draw the line? Regulation. Now What?
    [Marketing] Good to Great: How You Can Become a Level 5 Employee
    Granted, Arment Dietrich is a digital marketing firm so we look for people who can already use web and mobile technologies. I first blogged about this for Becky Johns on her “Required Reading&# from PRWeek blog. So if you read it over there, move along. There is nothing new to see. Unless you feel like visiting the comments, which are always interesting and don’t always have anything to do with the post. I can’t help it. My friends are crazy. She challenged readers to think about how you can become a level 5 employee, even if you’re not at the top of your game yet. 
    [Marketing] Delicious' Decline Already Evident In Traffic, Sharing Trends
    staying independent, but losing dramatic market capitalization, search market share, and accelerating an employee exodus, both voluntary and involuntary, it's still clear the company intends to wring all the remaining value out of its vestigial pieces before selling - effectively promising low to no returns on every deal. The age-old guidance of buying low and selling high has appeared to escape the halls of Yahoo! If we ignore the Microsoft and Yahoo! acquisition dance of 2008 , which ended up in Yahoo!'s Yesterday's news leaked that Yahoo! Yahoo! Yahoo! Buy high, kill.
    [Marketing] 4 Simple Things Business Owners Forget When Pitching to Clients
    To sell, pitch, market, promote, and basically get the word out on your business is probably one of the most important things a business owner has to get around to do. The question is: how do I create, position, and market this product so that I can create an irresistible offer? Executing a Marketing Plan that Actually Works for You. Landing on the right channels for marketing your business is possible only if you invest and experiment. Find out what kind of marketing works for you. Social media and content marketing is a long-term investment.
    [Marketing] Photographs, Digital Rights & Social Media Events
    There were many reasons for this including serving as a featured guest who helped market the event and gave my time for free; as a professional blogger; because the photographer was hired by friend and organizer Mark Drapeau for the affair; and finally, as I was tagged in Facebook of all places, the most portable of all image networks. Marketing Photography in the Social Media Era. If attending events and tagging people with photos is a way to get a photographer’s business marketed on Facebook, one would be advised to consider the event! The world is going digital.
    [Marketing] Official Trailer for Social Media Analytics, my book
    McGraw Hill Marketing produced the official video for my book – also remember there’s a book signing tonight in Providence, RI (where I am now) and two others in London next week (9/27) and Rome (9/29) along with private event at the COI that is happening on the afternoon of 9/26 (I can get a [.]. Social Media Analytics Book by Marshall Sponder Social Media Analytics book McGraw Hill McGraw Hill Social Media Analytics
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