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    [Marketing] Time to Elf Yourself for the holidays
    Digitalia | Indianapolis Social Media Marketing « Tweetie 2: The Best iPhone Twitter App | Main | Twitterese — The new way to speak online » November 11, 2009 Time to Elf Yourself for the holidays Social Media Marketing helps fuel holiday spirit It’s the most wonderful time of the year. Bells are jinglebelling. Carolers are caroling. And inboxes are filling with Elf Yourself videos from bored friends. If you’ve never received one of these videos, you’re missingout. The Web site, created by OfficeMax , is asilly, fun way to spread holiday cheer. Please try again.
    [Marketing] Link Love Monthly: Best of January 2011
    The Social Media Marketer’s SEO Checklist – SEOmoz. I can’t find you: Search Engine Optimization Basics for Associations (Part 1) – Ray Van Hilst. 10 Digital Marketing Industry Pet Peeves – Going Social Now. things every marketing technologist should know – Scott Brinker. 3 Key Roles to Make Your Social Team Scalable – Jay Baer. Here’s a monthly selection of links to some of the most interesting posts that we’ve read and shared over the last 30 days. Toolbox. Twitter for Mac – Twitter blog. – Jesse Stay. How PR 2.0
    [Marketing] Building Social Media Business Relationships With The Mundane
    The Diva Marketing community knows I often include my dog Max in posts. When asked about Twitter's vision, CEO Dick Costolo said, "Twitter is about connecting for a purpose, not just connecting." If you're purpose in using social media is for marketing or business, a little of the mundane can help bring the humanity to relationships. . What does watching football games, a fractured foot, a party gal, a nap, late night lattes, a hotel PA system and eating cheescake have in common? Twitter tweets of course. Girlfriend, now you might be saying, "Toby, I rest my case. Wicked cool.
    [Marketing] 7 Questions About Facebook’s New Star Ratings System
    Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Questions About Facebook’s New Star Ratings System is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. In this “let’s get physical” edition of The Baer Facts, I talk with  Kyle Lacy  of  ExactTarget  about Facebook’s new system of applying star ratings to Pages , and the merits of kettlebell as a workout option. Thus, a “reality” show about those happenings.
    [Marketing] How social media and DBA experts will help your business grow
    It is these amazing concepts that are being harnessed for marketing purposes. If you have not heard about social media marketing, then you need to do plenty of research concerning it. Businesses are making really good money by marketing their products online and precisely on the social media platforms. Market research. Doing market research has become so much easier nowadays. Market researching has never been easier, all thanks to social media. 5. The world of social media has totally revolutionized how people communicate. Twitter is not any different.
    [Marketing] No One “Consumes” Social Media
    Ever notice the phrase “consumes social media&# or a variant of that in market research and social media wonk discourse ? Image by ugod. Of course, media consumption as an idea matches our consumer economy, but the idea is a bit off. Think about it, no one “consumes&# social media. No one goes home and says, “I think I’ll consume Facebook for three hours.&# “How about some Disqus or Quora at dinner, this is boring.&# Or, “Can I have some Flickr for that blog?&#. Dominance in media form is passing. Just a movie? Or just a mobile check in?
  • KIKOLANI  |  THURSDAY, MAY 19, 2011
    [Marketing] Fetching Friday – Resources Mashup & Camera Battles
    Making Money Online / Marketing / Online Business. Continuing on the photography trend, this video was brought to my attention by Scott at Scott Wyden Imagery in a post about retail video marketing. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Be sure you’re advertising them! Here’s how!
    [Marketing] How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 4 of 5)
    Here’s an interesting side-note: Obama’s online marketing campaign was headed by a co-founder of Facebook, who is also a Millennial. Home It’s Josip Archives Let’s Talk The Word on the Web How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 4 of 5) Written on June 4, 2010 by Josip Petrusa 0 Comments Tweet Share Save Smart phones, pads/tablets, apps, social media, social networking, laptops, wifi and 3G are all commonplace aspects of everyday life. Gen-Y and all Millennials are growing with this. And Gen-Y is thriving off this. We’re always doing something.
    [Marketing] 11 Reasons Why Microsoft's Kin Was a Failure
    product created from a non-Millennial mindset to be marketed towards Millennials. Home It’s Josip Archives Let’s Talk The Word on the Web 11 Reasons Why Microsoft’s Kin Was a Failure Written on July 5, 2010 by Josip Petrusa 2 Comments Tweet Share Save Last week’s announcement of Kin’s failure was a surprise. But it wasn’t that shocking. As product exposure was none-existent during it’s tenure, the death of the Kin followed that same lacklustre effort.  No one really cared about the Kin before. And no one really cares about the Kin now. Or should I say “was&#.
    [Marketing] 11 Reasons Why Microsoft's Kin Was a Failure | it's Josip not.
    product created from a non-Millennial mindset to be marketed towards Millennials. Home It’s Josip Archives Let’s Talk The Word on the Web 11 Reasons Why Microsoft’s Kin Was a Failure Written on July 5, 2010 by Josip Petrusa 2 Comments Tweet Share Save Last week’s announcement of Kin’s failure was a surprise. But it wasn’t that shocking. As product exposure was none-existent during it’s tenure, the death of the Kin followed that same lacklustre effort.  No one really cared about the Kin before. And no one really cares about the Kin now. Or should I say “was&#.
    [Marketing] Essential Nonprofit Software of 2014
    Holding over 80 percent of the market share, Quickbooks is the undisputed leader in accounting software. As we watch some of our wildest sci-fi fantasies become reality , the potential of technology seems limitless. From fax machines, to email, to smartwatches, technology has transformed the way the world does business. But with the wealth of business tools and technology available, creating a consideration set for your business can seem like a monumental project. This is especially true for nonprofit organizations with limited financial resources and the need to please stakeholders.
    [Marketing] Four Tips to Weather the Ups and Downs of Small Business Ownership
    Be proactive about marketing. As you trim your business budget to accommodate your slower work times, resist the temptation to eliminate your marketing funds. think of marketing as an insurance policy for the future of your small business, Creative Public suggests. Guest Post from  SocialMonsters. As a small business owner, you know all-too-well that it involves plenty of ups and downs. One week, you will be speaking with a bunch of clients who want to hire you, and the next you will listen to the crickets chirp as you wait for the phone to ring. Consider using an intern.
    [Marketing] Mobile Will Restore Brevity to Media
    Serving this growing content market is not as easy as creating an app for that. If social media endangered the 30 second spot , then mobile media will restore brevity to content creation. Smaller screens, less convenient input methods for text, the ability to create user generated visual media on the fly, and an evolving series of socially empowered mobile media will challenge content creators to serve a new reader. Long blog posts and articles are best read on computers and tablets, while short videos, photos and brief updates will be preferred on smartphones.
    [Marketing] #DearKen: Should You Put Ads in Your Tweets If You’re Not Kim Kardashian?
    Ken Herron, social marketing authority and CMO at social applications and solutions company SocialGrow Inc. , is back with a dose of valuable – and practical advice. * * *. The usual preface before we start to keep my company’s lawyers happy – my answers are my own, and are based on my personal experience running my own company’s social media efforts, managing a team of brilliant social marketers, and advising my B2C and B2B social marketing consulting clients. Thank you for your question. have strong opinions! Let’s tuck in. Your mileage may vary.
    [Marketing] Polymath: Greek For Renaissance Man: Insights From Author Vinnie Mirchandani
    different type of interview for Marketing Voices but well worth the listen. Tags: Marketing Voices Greek For Renaissance Man Polymath Vinnie Mirchandani A polymath is someone who excels in many disciplines. Lots of technology and biotech people are polymaths. Author Vinnie Mirchandani describes the characteristics of them and how he views their personalities. He tells me the advice he would offer to today’s teen or college student is to stay curious and aim high. Great thoughts from this successful author. polymath is someone who excels in many disciplines. Great thoughts from [.]
    [Marketing] Steve Rubel: Edelman’s Digital Maven Talks of Communicating in the Age of Streams
    Rubel talks about how this type of communication affects marketers today. Tags: Marketing Voices PR and Social Media Communicating in the Age of Streams Edelman Public Relations Steve Rubel Digital technologies in people’s personal lives is carrying into the workplace and vice versa. It’s hard to separate the two says Senior VP of Edelman Public Relations, Steve Rubel. The competition to capture peoples’ attention is at an all-time high and continues to grow. On this podcast he discusses strategies to deal with this massive amount of information.
    [Marketing] How Your Brand Can Win Over Online Customers One Skeptic at a Time
    Knowing how your customers perceive you gives you  a benchmark to measure progress  and helps you know how to proceed with marketing to improve your brand perception. 2. It’s one thing to work to understand where your brand fits into the market, but it’s another to remain relevant. Image via Have you ever noticed how proud parents look at their toddlers’ crayon scribbles as though they’re admiring a Picasso painting? As humans, it’s easy to become biased when we’re attached to something. The way we see things doesn’t always match up to reality.
    [Marketing] How to Create Safe Passwords
    Internet Marketing 101 Internet Safety Social Media Tips caroline melberg Forbes How to create safe passwords password help password tips safe passwords social media advice social media for business social media strategist social media tips Splash ID Worst passwordsAre you having trouble keeping your personal information password-protected without even knowing it? recent article by serves as an excellent reminder that your secret password might not be so secret. Do you know if your online passwords are safe enough to protect your personal information?
  • ARI HERZOG  |  SUNDAY, JUNE 26, 2011
    [Marketing] Helping You Communicate Better
    Beth Kanter, Geoff Livingston, and Kami Huyse comprise the leadership team of Zoetica , a media organization providing marketing communications and other marketing-related services to nonprofit organizations and socially-responsible companies. My sole proprietorship, aided by a team of individuals who provide complementary services, provides a mix of editorial and social media marketing services to nonprofit and public sector clients. Visit 451 Marketing , Abraham Harrison , Mechanica , or Schneider Associates to get a taste. Marketing business
    [Marketing] Gartner Magic Quadrant for Internal Social Sotware 2010: Valuable or Not?
    think these types of reports to a good job of providing an overall big picture of what’s going on in the vendor space and they help many people understand what the “market&# looks like, but I’m hard pressed to see how a report like this can help a client. Gartner recently released their Magic Quandrant report for internal social software vendors. The below images are courtesy of Read Write Web. The first image is for 2010 the second is from last year. More in a minute, first the images. Only then were we able to put together a solid RFP. No demo is conducted.
    [Marketing] Olympics Are Coming-Out Party For Multi-Screen Viewing
    Yes, the shift to multi-device multi-tasking is real — in fact, it’s a trend we have observed for months that will have a profound impact on mobile marketing. ESPN gave me the inside track on their strategy, insights I documented in my new book Mobilized Marketing. It’s interesting that people who are responding to calls to action delivered by traditional media (TV) are actually driving additional business for advertisers and mobile marketers. As I’ve said in my column here — and in my book Mobilized Marketing— keeping it simple is critical. In the U.S.
    [Marketing] Why community matters
    This is a guest post from James Ainsworth, marketing specialist at Alterian. This blog post may upset one or two of you. I’m sorry about that. want to talk about coffee and realise I may well have lost a sizeable audience of tea drinkers before I’ve even got to the good part. You see, [.]. Community Social Media blogging community
    [Marketing] Gin and Topics: Cycling and Social Media
    Geoff Livingston is quoted in this, but you should read it more because it’s about whether or not social media is still, well, social and what happens to companies that use it as another marketing and publicity tool. 2. It’s almost time for PRSA ! I’m going to Orlando just in time for Chicago’s sub-40 degree temps. actually love sub-40 degree temps, but I guess I can do with sitting by the pool on Sunday afternoon with Abbie Fink (right, Abbie?!?). And, we’re hosting a TweetUp on Monday night. Buck Slams Into Cyclist. The buck comes out of nowhere! Go Bears!
    [Marketing] Monday Roundup: Stand Out as a Leader
    Thought Leadership means you provide the best and deepest answers, to your customers’ biggest questions, in the formats your audience likes to consume,” says Michael Brenner as he explores why thought leadership “is a key component of content marketing.” “If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” ” ~ President John Quincy Adams. Leadership qualities never go out of style. You Don’t Have to Be a CEO to Develop Leadership Qualities. ” 2.  8 Simple Ways to Become a Better Leader.
    [Marketing] How to Set Up a YouTube Remarketing Campaign in Google Adwords
    We recently spoke about Twitter Remarketing here on the Devumi blog, but to keep things fair for all those video marketers out there I am also going to cover YouTube Remarketing so that your videos, and video marketing, can help your end goal of increasing conversions and spreading your brand message to the right people. To do this you’re placing a cookie onto the computers of those who view pages on your website and using this information to market to them at key moments. Choose four or five YouTube videos that will be your best marketing content. Click next. Wrong!
  • SPIN SUCKS  |  TUESDAY, JUNE 28, 2011
    [Marketing] Rules of the Road
    This is not a blog post about PR or marketing. My very first two-person time trial. It’s not a blog post about social media. It’s not even a blog post about entrepreneurship or leadership. But it’s a post about something I care deeply about so I hope you’ll grant me a little leeway today. Family History. My dad rode his bike my entire life. Mostly because we only had one car and he had two jobs and there was only one way for him to get to work. But he was always on that bike and it didn’t matter if it was sunny or snowing. He rode. But I love it now.
    [Marketing] Monday Roundup: #PRAXIS2015
    From  Jean-Michel Dumont. 7.  Is Your Content Marketing Strategy Painful for Prospects? That’s why it gets read,” writes Paul Mottram as he explains how to turn “content pollution into content marketing effectiveness.” I’m leaving… on a jet plane… … Do know when I’ll be back again… I head to India tomorrow for more or less a month abroad (India + UK, all work!). I’m excited – this is my first time keynoting at  #PRAXIS2015 , as well as teaching multiple workshops around India and the UK. That’s just crazy!
    [Marketing] Is Long Term Planning, Shortsighted?
    We constantly talk about a quick to market, how quickly the world moves on.everything is evolving quicker.yet planning within companies has stayed the same - is that right? If the market is more fluid then our production needs to be more fluid.and yes, we can do it if we look at access to resource rather than ownership?Because It reflects the market place. Let me explain why. We plan for months ahead because of the lead times for stock, for raising investment etc.but isn''t that the wrong way round? The future cannot be predicted - it can only be grown towards! Leadership
    [Marketing] This week in social media (February 4-8, 2013)
    Facebook Facebook Turns 9 (AllFacebook) Facebook Will Let Users Know If Ads Were Targeted (AllFacebook) How To Disable Facebook’s Tag Suggest (AllFacebook) Facebook Launches Lookalike Audiences, Lets Marketers Target Similar Users (AllFacebook) Facebook Asks Users To Like Pages Based On [.]. In social media, there is never a dull moment! Check out the list of headlines for February 4-8, 2013. Facebook Google LinkedIn News Social Media Twitter social media headlines
    [Marketing] Tweet at the Right Time and Maximize Your ROI
    Content Marketing Specialist – Portfolio. We’ve all read posts or seen infographics talking about the best time to tweet, but what if I told you that this data could be customized to your followers? The time and resources you are investing in managing Twitter is valuable, and data shows that 73% consumers are following businesses on Twitter to get updates on future products, promotions, etc. Amplifying the potential reach to your customers with the information they want is critical. One of the web-based analytic programs I came across was  Followerwonk.
    [Marketing] Is Your Blog Spiraling Into An Echo Chamber?
    Why Every Blog Should Have a Marketing Plan. This is a guest post by Allison Duncan. Blogging is all about connecting with people and continually making networks of folks who read and comment. Most blog tip sites constantly tell you to “use Twitter or Facebook” to reach the masses. But the truth is a lot of bloggers hit the big time in their circle of contacts and think they’ve made it as big as they ever will get. Then they give up their dreams of glory because of all the work it takes, and the blog dies by a thousand little cuts. The Echo Chamber. Admitting You Have a Problem. Buzz x1.
    [Marketing] The Digital Handshake Comes to Iowa: B2B Social Media Workshop
    He's championed small business, corporate, niche market, and non-profit blogging since chalk on a rock.  Tags: Blog Coach Blog Strategy Business Events Iowa Marketing People Social Media Social Networks Paul Chaney is coming back to Iowa - and his bringing his toolkit with him for a B2B Social Media Bootcamp via AMA Iowa on November 11th & 12th. The Social Media Handyman and author of The Digital Handshake and Realty Blogging has long been a mentor/model of mine. And his most recent work, The Digital Handshake, is a must read by anyone practicing social media in business.
    [Marketing] Customer Surprise
    bookmark to: Tags: Consumer Behavior Customer Retention Customer Service Marketing When is the last time you had a customer surprise that was also pleasant? Mine was just today. I’ve been looking for a black turtleneck to complete my Halloween costume. Unable to find one anywhere. Went to Belk, the recently rebranded Charlotte, NC-based department store, to see if they had one. Lo and behold, there it was. The $20 shirt had been marked down to $12. Sweet. So, I take it to the counter to pay for it. Cashier says, “with the coupon that comes to $9.59.&#. Got any examples?
    [Marketing] Blogging Lesson 3 – Content Is King
    bookmark to: Tags: Blogs Content Marketing Creativity My Creative Team Writing content development You can blog all day long, but unless your content is consistently great, your blog will become roadkill on the information highway. What must you do to have great content? I’m glad you asked. First, you must be compelling. “Yeah, but Harry, how can I be compelling,&# you ask. You must have passion for your topic if you are going to blog about it on a regular basis. It soon becomes obvious if you are not passionate about your subject matter. Think of your posts as conversations.
    [Marketing] 2010?s Top Five Creativity Links
    bookmark to: Tags: Creative Creativity Marketing Our weekly series of creativity links has uncovered some very good tools for you thinkers. What have been the most popular links so far this year? I’m glad you asked. 100 Online Creativity Tools – From tools that help you organize, plan, and brainstorm to tools that inspire through writing prompts and creative photos to tools that work to develop the creative mind, you will find plenty of inspiration in this list. Bad Billboards – Sometimes you just need to see creativity gone wrong.
    [Marketing] Creativity 2010 - Week #7
    Tags: Creative Marketing Creativity
    [Marketing] Compelling Content
    Tags: content development Content Marketing Copywriting Writing Blogs
    [Marketing] Entrepreneurs Question Value of Social Media
    Fron the Wall Street Journal In its short lifetime, social media—services like Facebook and Twitter—have become popular marketing tools for small firms due to the low cost and easy-to-use format. “The hype right now exceeds the reality,&# says Larry Chiagouris, professor of marketing at Pace University’s Lubin School of Business. business owner’s time and energy spent on social-media marketing—Folbot’s Mr. AvRutick says he dedicates about an hour a day—could also go to waste. Meanwhile, a separate survey of 500 U.S. What is this RSS? click here!)
    [Marketing] How to Effectively Bottle Social Media and Product Integration
    Designed from the ground up to converge social media (the newest of the new) and wine making (the oldest of the old) into one package, include() is an interesting example of crowd sourcing and modern marketing sensibilities. We spend a lot of time as social marketers thinking of ways to get customers to interact socially with products. include() backs it up a step and builds sociability into the product and its marketing from the outset. include() may indeed be the world’s most social wine. An Intoxicating Social Media Experiment. Just what we were looking for.
    [Marketing] [Podcast] Episode #17: Headline Hacking With Noah Kagen
    stumbled across what is probably the most powerful blog marketing tool I''ve ever used. [link]. Push Me To Subscribe to the Pushing Social Podcast. It''s called King Sumo a plugin that allows you test multiple headline variations. invited Noah Kagen, founder of AppSumo, on the show to walk us through how to get the most out of this plugin. In this episode we discuss: 1. How to quickly test your headlines within minutes. 2. Unexpected insights Noah discovered while testing headlines for AppSumo. 3. How to get your own free copy of KingSumo! Right Click Here to Download This Episode.
    [Marketing] [Podcast] Episode #17: Hacking Your Headline With Noah Kagen
    stumbled across what is probably the most powerful blog marketing tool I''ve ever used. [link]. Push Me To Subscribe to the Pushing Social Podcast. It''s called King Sumo a plugin that allows you test multiple headline variations. invited Noah Kagen, founder of AppSumo, on the show to walk us through how to get the most out of this plugin. In this episode we discuss: 1. How to quickly test your headlines within minutes. 2. Unexpected insights Noah discovered while testing headlines for AppSumo. 3. How to get your own free copy of KingSumo! Right Click Here to Download This Episode.
    [Marketing] My reading secrets
    Many of you write to ask how in the heck can I read as much as I do.   I am admittedly a voracious reader — consuming two or three books a week. I’m now going to reveal my reading secrets. know it matters:  I’ve always believed that people who read were more successful. It didn’t matter how they ingesting the information (audio, electronic book, old fashioned book, etc.) In fact, Forbes recently asked if you read fast enough to be successful.  So from the time I was a kid, being the Type A that I am… I wanted to be successful, so I read. They add titles every week.
    [Marketing] Video: Unmarketing
    Tags: Marketing and Branding Social Media authenticity spreadability trust unmarketing viral
    [Marketing] The Importance Of A Content Calendar
    Content calendars are important organizational tools for bloggers, content marketers, and online businesses. Otherwise, you might have to settle for Google Docs, Evernote, or other online management and productivity tools to help you manage your content marketing. However you do it, starting a content calendar will make your content marketing more efficient and help you write more content a lot faster. Blogging for Small Business content calendar content marketing If you have a WordPress blog, there is an Editorial Calendar plug-in you can use. Keyword(s). Author.
    [Marketing] Promotional Hashtags – Trendy or Evergreen?
    Although most of the comments using the hashtag were negative towards the fast-food chain’s overall marketing strategy and product, even negative comments help a company build and maintain a brand. Alyson Ahrns is a freelance content developer for Firebelly Marketing, reporting live from New York City. Twitter Trends — we all see them along the right side of our laptop screens or smartphones every day. As I log onto Twitter now, the promoted hashtag for the United States is #ANewMcDFavorite, obviously for McDonalds. The responses were nothing less than mocking.
    [Marketing] Five From Five: Barcodes Are So Yesterday; Think Mobile Codes, Mobile Media & Mobile Enterprise
    In closing, Joe predicts that enterprise applications will drive the vast majority of revenue by the end of 2011, with mobile marketing, advertising, search and other consumer applications continuing to explode. Barcodes Mobile MarketingJoseph Spiteri, founder and CEO of Mobile Data Systems (MDS), is the third in our series of five innovators in mobile codes. He offers us some surprising predictions for 2011, a year poised for phenomenal growth. But think beyond barcodes and start thinking mobile codes, watermarks and more (!). consumer electronics retailer Best Buy.
    [Marketing] 3 Ways to Use Google to Be Better at PR
    About the Carrie Morgan: Follow @morgancarrie. A 20+ year marketing veteran, Carrie specializes in digital public relations, content marketing, on-page SEO and social media. Ways to Use Google to Be Better at PR is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. I’d like to let you in on a secret that most PR pros don’t think of:  . Some of  the easiest placement opportunities you’ll EVER land for a client  (or your employer) are found using the most common online tool you can think of. Google. You get the idea.
  • GEMMA WENT  |  MONDAY, MARCH 28, 2011
    [Marketing] If you aren’t using social media to become a better company, you aren’t using it right
    Marketing Social Media Strategy Olivier Blanchard social business social media strategyI happened upon a rather useful deck earlier and it’s only right and proper that I share it with you here. The author will come as no shock, I can often be found sharing his decks, opinions, posts and (now) book (if you’ve not heard about it, Social Media ROI is a must have for [.].
    [Marketing] Shift from a Tactical to a Strategic Approach
    You also can subscribe for $50 per month, which means you can attend the webinar, download the video, have access to our past webinars, download eBooks, and check out brand new content on inbound marketing. Today’s guest video is by Deirdre Breakenridge. . There is a great deal of discussion lately about redefining public relations. The The shift in communication has changed the way we do our jobs. In fact, it has expanded our roles and is an exciting time for those of us who are able to adapt. It’s a waste of time.” The choice is yours.
    [Marketing] 4 Tips To Increase Brand Exposure On Social Media
    The quality content is really valuable as it enriches word of mouth marketing campaigns, making any social media page more attractive for visitors. Social media is obviously the best possible option to gain exposure for small, medium, and even large companies. It is a way for even the smallest brand out there to increase its presence through various cheap, or free social media campaigns. This is an opportunity that cannot be dismissed. The problem is that most small brand owners remain focused on something else. They have great profiles but exposure is low. Via
    [Marketing] Do these 5 ideas mean business is upside down?
    The younger workers have more experience with the new marketing tools. Great marketing has always spoken to the emotional being, to the individual. Tags: Learning Marketing marketing marketing tools business life customer + research profit and loss In many ways business life is upside down but upside down does not mean that you must be in a chaotic spin. Customers are often more knowledgable about your product than you. Personalised messages on a global scale can feel like a juxtaposition. But you know the following is also true about the above. Be active!
    [Marketing] Day 10: People of color impacting the social web – Melinda F. Emerson – #29DaysofDiversity
    She is an author, speaker and small business coach whose areas of expertise include small business start-up, business development and social media marketing. As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human. Each post will include a picture, bio, two links from the selected person and this paragraph. Emerson. Melinda F.
    [Marketing] The Bamboo Project Blog
    lend a voice to the market on the work culture at a particular company.â?? The Bamboo Project Blog. The Power of Blogging ISNT Just in Reading Them. RANT ALERT! ) In a few weeks were going to be looking at blogs in the Work Literacy course. As we think about that module and the fact that for most people, their primary interaction with blogs is to read them, Im growing impatient with this idea from a learning perspective. In fact, I have to go on record right now as saying that reading blogs is only a small part of what makes blogs powerful for learning. Web 2.0 through the lens of Web 1.0,
    [Marketing] What You Need To Know About Creating Great SEO Strategies
    After releasing Google Algorithms, Panda & Penguin, marketers had to change their strategies to fit  Google’s new guidelines.  Here are some quick tips and tactics for today’s marketing, SEO, and branding strategy. Market Research vs. Keyword Research. Instead, market research has risen dramatically in importance. Focus your efforts on content marketing. With a splurge of people using the Internet for finding products and services, businesses have realized the importance of having an online presence. Meaning many previews SEO tactics are now obsolete.
    [Marketing] Floors, Contractors, And Customer Service…Oh My.
    Sometimes, companies just don’t care, no matter how big their brand, marketing slogans, or advertising campaigns. My actual dining room, crammed with stuff. This is a bit of a long story from The Renovation Chronicles, so forgive me that. And I wasn’t sure whether it belonged on this blog or not, because it’s not so much about social anything as it is about good (and bad) business. You won’t hurt my feelings if you skip it. But I’ve had *such* an adventure as part of my year’s worth of home renovation that I couldn’t resist sharing it. So I call.
    [Marketing] How to Do an SEO-Friendly Blogging
    In the present era of content marketing peak, it is not enough to be simply an excellent writer and an expert in the field. Whether you want it or not, you must enquire essential search engine optimization knowledge to succeed. Your blog might become a really powerful weapon if it is developed with correct search optimization strategy. Blogs are considered to be the 5 th most trusted source of information given online, thus blogging is the best way to increase brand recognition, build authority and get more quality leads. If you are a writer, blogging costs you nothing but time. Reviews.
    [Marketing] #measurePR Recap (March 2016): Meet the Measurement Mavens
    In April, the #measurePR chat will focus on influencer marketing; best practices, relationship-building, and, of course, how to measure your efforts. Our guests will be … drum roll please …  Gini Dietrich , CEO of Arment Dietrich and creator of the popular Spin Sucks blog community; founder of the influencer marketing platform Traackr, Pierre-Loic Assayag ; Jason Falls , SVP of Elasticity (though Jason really needs no introduction!); and Amir Zonozi , Chief Strategy Officer of Zoomph, a real-time streaming analytics platform. Amirite ladies? measurepr. Sales matter.
    [Marketing] Social CRM FTW! (Guest Post)
    don't normally do a lot of guest posts but Lauren asked very politely and as a big believer of social CRM, I thought this might be an interesting topic for the folks that read me on Citizen Marketer 2.1. Lauren Carlson of Software Advice Social CRM has gone from vaporware to one of the most buzzed about terms in the enterprise software market. However, these case studies stand as a testament to the potential of this new market segment. Today we have a guest post from Lauren Carlson at Software Advice. Enjoy! You can view the article here and read each case study in depth.
    [Marketing] They Call Me….The Viper
    What media would you rely on to effectively reach your market? Tags: Blog Social Media action Christopher Penn Columbia TN marketing superhero The Viper Digg Digg A student in Columbia, TN has recently been reported as dressing up as a super hero and patrolling the town square at night, Kick-Ass style.  He goes by the the name The Viper (side-kick pending). Read and watch the story here , I’m not making this up (Viper *not* pictured). You can see why I love to read it, but maybe this is another side to that coin. What kind of inner drive propels a man to do that? Why not?
    [Marketing] Why I Don’t Like Peyton Manning
    Related Posts: A Friday Branding Haiku Ignorance is Bliss-tering Social Media Marketing, a Study in Semantics The Nose Knows: Does Your Blog Pass The Stink Test? Tags: Blog Marketing Public Relations Social Media Colts perceptions Peyton Manning social media Vols Digg Digg This goes way back.  I guess to start I need to tell you that I grew up in Tennessee.  (I actually still live here, but that’s not pertinent to this post.). also I feel like I need to tell you that I’m not much of a sports fan. Avid sports fans, of which I was not. The Golden Child. The Pocket.
    [Marketing] Another great deck to share: Six Digital Trends To Watch « The Cube
    Share this: StumbleUpon Digg Reddit from → Marketing ← The real life social network The Social Media Strategy Series → 4 Comments leave one → Steve Rubel permalink 16/07/2010 3:16 am Thank you for being a fan. Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Another great deck to share: Six Digital Trends To Watch 14/07/2010 by Gemma Went Regular readers know I’m a big fan of both David Armano and Steve Rubel from Edelman Digital. Unfortunately most of the business population aren’t aware of this yet though.
  • STAY N' ALIVE  |  SATURDAY, APRIL 16, 2011
    [Marketing] Here are 10 Utah Entrepreneurs You Need to Know
    Brad's not just a marketer or typical community guy though. Every year vSpring Capital releases the Utah v|100 list, a list of 100 aspiring entrepreneurs and tech professionals who are likely to have success in the next 5 years within the technology industry. I've been on the list twice as a winner, and I've been nominated again this year. While this is a very humbling experience, I want to be sure others have the opportunity to also be on the list. decided this year I want to come up with and vote for 10 people that have never been on the list before. He is @allanca on Twitter.
    [Marketing] Will Amazon Respect Its Kindle Fire Customers?
    If the Kindle marketing strategy is all about ubiquity through low-cost sales, then the fastest way to ensure success is not just to sell a lot of Fires, but to quickly address customer service issues to enhance and strengthen word of mouth marketing. The Amazon Kindle Fire launched with great success this holiday season. Sales have outpaced Amazon’s forecasts, and manufacturing has stepped up. But the iPad competitor has quality issues with more than 30% of buyers rating the device negatively to neutral (1 to 3 stars). And now more media are reporting about it.
    [Marketing] Two B2B Rockstars in Social Media
    But how likely are they to follow a marketing agency or tech service? Forrester Research, like Hubspot has realized the benefit of truly engaging with their target market. From personal experience I can say that implementing social media for a B2B is far from simple. It takes way more effort than for a B2C. For example, people are way more likely to “like&# or “follow&# a brand like Burberry or Gucci because they love their clothes. little harder, right? Hubspot. Hubspot totally rocks it on both Facebook and Twitter. They share webinars, blog posts, events, and more.
    [Marketing] Pay Attention: The End Is Nigh (For The Personal Computer)
    If you''re running a business in the technology sector, exponential growth is the type of thing that happens when your market hits the tipping point and the growth ratchets up from there in a way that could have never been estimated by the analysts (take, for instance, the growth of tablets ). The personal computing market is imploding at an exponential pace, and it''s something that has taken even the technology analysts by surprise. We attempt to discredit the data by looking at the market of one. market of one. and threats to business today. Surprise. Surprise.
    [Marketing] The Social Flights Economy
    Increased trade and the ability to access new markets is the key to economic growth and efficiency for any municipality.  more distributed and diversified market is more efficient in terms of Social Value in a modern economy. Business Factors Change Factors Disruptive Factors Market Factors Media Factors Relationship Economy Strategic Factors Systemic Factors capital expenditures commercial aviation cutback forces at work high density opposing forces sized cities social enterprise value creation value technologySocial Value. Social Value is the currency of the 21st Century.
    [Marketing] Bill Hartzer: Weekly Update for November 1, 2014
    SocialCentive Twitter Marketing Software Free Trial. SocialCentiv is some new Twitter marketing software (it’s really a dashboard) that feeds you Tweets by people. and here’s the post that I wrote about it: Reddit AMA, Ripoff Report, Klout, and Duane Forrester Leaves Bing. Reddit AMA (Ask Me Anything). Here’s a link to the Reddit AMA, you may want to read it: [link]. Ripoff Report. But it’s back. showed a case of clear spamming by their users.
    [Marketing] Facebook Changes Hitting Monitoring Platforms
    ” Finding information about what a company doesn''t do is tricky, especially with a segment of the industry that likes its trade secrets, but Facebook''s announcement makes it pretty clear how they''re thinking about user privacy in the data market: We are not disclosing personally identifying information to anyone, including our partners and marketers. And, the results delivered to marketers are analyses and interpretations of the information, not actual topic data. It''s meant for broad analysis, not monitoring or engagement. Social media analysis
    [Marketing] Tomorrow is gone too: social media RIP
    Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « A buffet of delicious micro-media snacks | Main | Bits, bytes, posterous, punk » Tomorrow is gone too: social media RIP Friend, look-alike , PR man and Now Is Gone author Geoff Livingston is stirring the pot today, with a pretty provocative proclamation -- "social media is dead." The technology adoption cycle has been maturing for social media (and social media, web 2.0 Does that mean it’s going away?
    [Marketing] I'm Engaged! (4 Tales of Accidental Twitter Friends)
    Jim is a super-smart marketing mastermind and is also the brains behind The Tech News Blog and The Ideas Blog. Quick Internet marketing tip! Re Twitter, I know it can be a great marketing tool but actually I decided to use it primarily to connect with some great women- and I have! No, not that kind of engaged. I’m virtually engaged – listening to conversations and building relationships online. As with other networking platforms, I use Twitter primarily for business purposes. Cue: This is where you knowingly nod your head in agreement. You unfollowed me!&#
    [Marketing] 10 More Free Social Media Tools Every PR Pro Should Master (Part Two)
    The Don Draper guide to social media marketing I really think we can learn a thing or two from the way Don Draper does his thing on AMCs Mad Men. The Ultimate YouTube Treasure Chest for Marketers A couple weeks back I made a personal pledge to get a better understanding of all the social media channels and tools we have at our disposa. Pages. Home About Connect Got something? The response to the post was phenomenal and prompted me to look at some more tools that might be worth adding to the must master list. So, without further ado, here is round two. PR Value: Running a blog?
  • TWITIP  |  THURSDAY, APRIL 29, 2010
    [Marketing] 7 Twitter Tips for Health Professionals
    Add a comment Related posts: Measuring Your Twitter Network’s Health 7 Tips for Effective Marketing with Twitter Top Three Tweet Title Tips Copyright 2010 TwiTip About Advertise Contact Design by cre8dTwitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Tara Diversi @TaraDiversi Tara brings business and communication to the health world and health to the business world. The more voices from qualified and experienced practitioners the better. Respect: People are not stupid.
    [Marketing] What would YOU like to read here?
    MarketingPhoto by Bixtentro I’ve been a tad behind with things over the festive period and my editorial calendar needs some love and attention (well, it happens to the best of us). I’ve had a few ideas of things I’d love to share with you, but thought I’d open it up to you guys … the [.].
    [Marketing] What would YOU like to read here?
    MarketingPhoto by Bixtentro I’ve been a tad behind with things over the festive period and my editorial calendar needs some love and attention (well, it happens to the best of us). I’ve had a few ideas of things I’d love to share with you, but thought I’d open it up to you guys … the [.].
    [Marketing] Using Social Media to Enhance Your Sales Process - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Quality or Quantity Blog Posting for SEO? Use the Social Networks  Now you can use social networking and marketing to share the information that is necessary for prospects to learn what they most need to know about you and your business. Typical Project s - While social media is not a forum for marketing in the traditional sense, you should find methods for showcasing successful work.   That time consuming step is no longer necessary.
    [Marketing] Submit Your App; Last Call For Mobile Premier Awards 2011!
    Marketing Manager of inneractive – @hilzfuld. James Parton – Head of Developer Marketing at Telefonica – @jamesparton. Developers: You have one more day to submit your best mobile app and qualify for the Mobile Premier Awards (February 14, Barcelona). The MPA is not only the largest open and global cross-platform app competition in the mobile industry; it’s THE place to network, do deals and connect with professionals and practitioners from around the world. Participation is free and open to any startup or developer with a mobile app. REGISTER HERE BY MIDNIGHT JANUARY 18th.
    [Marketing] 533 – Dominate Digital Disruption Before It Dominates You
    Digital can feel like the driver behind ALL marketing and business decisions but is that right? Digital can feel like the driver behind ALL marketing and business decisions but is that right? Digital can overwhelm. Ray Wang , Principal Analyst, Founder, and Chairman of Silicon Valley based Constellation Research, Inc  joins Anna Farmery to talk about Disrupting Digital Business  – his new business book published by Harvard Business Press. Why digital should not be disrupting business but helping business to disrupt business itself. Digital can overwhelm.
    [Marketing] Find Your Vision And Creativity
    Forget that fact that Alex was one of the guy's behind one of the most exciting advertising agencies of all time ( Crispin Porter + Bogusky ), and forget the fact that many in the marketing community (myself included) consider him one of the smartest creative minds our industry has ever seen. marketing community. I want to be Alex Bogusky. and you should too. while back, Alex decided to leave it all behind and look for something else. He also now hosts his own online show, and this week's episode is called, Unlocking Your Personal Vision. This should inspire you. alex bogusky.
    [Marketing] How to Build a Brand from Scratch
    This video is f rom  Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. What’s the best way to build a brand from scratch? By listening to other people. Vincent Rescigno asked me on Facebook if I would cover this topic, and so I am. Thank you for the question, Vincent. If you’ve got a topic that you want me to talk about on Jay Today , leave me a comment on Facebook, Google+, YouTube, or other. So Vincent asked, “How do you go about creating a brand from scratch?’ ’ It’s a great question.
    [Marketing] Bad things happen in the dark
    Don Imus: The dark side of citizen marketing? When you think about it — being in the dark is always scary. When you were a kid, laying in bed and you heard a strange noise in your closet or under your bed you never thought to yourself, “hey, I bet there’s an ice cream sundae making machine in there!” ” No — it was always a monster, a giant spider or a deranged killer. There’s something about being in the dark that makes us feel vulnerable and afraid. And that doesn’t seem to change as we get older. Then the silence is deafening.
  • SCOTT GOULD  |  FRIDAY, JULY 30, 2010
    [Marketing] Build Not Buy
    What is the market for building? As MasterCard have told us, there are some things money can’t buy: You can buy a house, but you make a home. You can buy a car, but you learn to drive. You can pay for a good wedding, but that doesn’t make you a good husband. You can buy a ball, but it doesn’t make you a player. Even going to the gym and paying for a personal trainer doesn’t make you fit – you have to do the work and build up your body. Here’s what I’m seeing a lot of: people buying and selling, but few building. Your Leading Thoughts.
    [Marketing] Who is the Social Customer?
    think the biggest concern I have is that we run the risk of generalizing and assuming about the 'social customer' just like we have in previous marketing efforts. Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Who is the Social Customer? View Comments June 24th, 2010 You might have heard that Social CRM is all around developing strategies around the “social customer&#.  But, what exactly is a social customer and what do brands need to know about interacting with her?  Here’s what we covered from a high level.
    [Marketing] Mad Men, Pancake Syrup, and Analytics
    In a recent interview with George Lois , a well-regarded ad man who’s been in the business for years , he discusses not only the importance of creativity and finding slogans that resonate with audiences, but the need to measure and predict the actual purchasing power of ideas against target markets themselves. Today’s guest post is written by Justin Graves. . Yes, they have something in common! As anyone who watches any television at all has surely noticed, the new “ Mad Men ” season has finally started. Surveys and focus groups are still an important part of creative research.
    [Marketing] Startup Life: Diary of a First Generation Entrepreneur
    Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Web search engine YouTube Zemanta Top Posts v/s 10 Reasons to Work for a Startup [#whyworkforstartup] Plug 2 Surf Whiz : Tata Indicoms Internet Card Blogs Blogcatalog Favorite Blogs Becky@customersrock Dr. Ralf Klamma Jaffejuice Kiruba Shankar Marketing Over Coffee ’ came the voice from the other room. Journey. know one thing.
    [Marketing] General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community
    Instead of overtly marketing over 40 brands, “Hello, Cereal Lovers” is more focused on crafting a visual story on people’s love and passion for cereal. General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Love cereal? You’re not alone. The cereals are celebrated through a delicious array of mashups , recipes and bowl selfies. What’s unique about this community is that it’s inspirational, versus highly branded.
    [Marketing] Relevance and Looking After Your Business
    Marketing? Of course PR, marketing, advertising and sales are relevant, and hugely important parts of your business. As important as your sales team is, or your marketing team, or your PR team or your advertising team – as important as all these elements are to your business’s success, they all cost money. happy customer is your sales, PR, marketing and advertising teams rolled into one. The key thing is, sales and marketing and the rest of the new business team is exactly that – new business. Tags: Marketing Musings Business customers you might say.
  • PAMORAMA  |  FRIDAY, MARCH 19, 2010
    [Marketing] Social Media Users' Interests and Expectations Vary by Network [Stats]
    pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media Users’ Interests and Expectations Vary by Network [Stats] by Pam Dyer on March 19, 2010 Share If you’re thinking of committing precious time or marketing dollars to social media, a new study from online advertising network Chitika offers some useful insights and may help ensure that your message is reaching the right audience. It shows that users’ interests and expectations vary sharply depending on the platform they’re using. Act Locally. » Ayers Advertising [.]
    [Marketing] How to Determine When and Where to Gate Your Content
    In addition to his work as Director of Content Strategy at Oracle Marketing Cloud, Jeff has worked as an author, strategist, marketer, speaker, and blogger. He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast. Besides strategy, Jeff offers us a sneak peek into some brand new pieces of content to be released in 2016, which include the top content marketers’ predictions of what will have the most impact in 2016. Oracle Marketing Cloud Blog. Jeff’s Book.
    [Marketing] How Social Media Examiner Uses Social to Power Customer Experience
    Social Media Marketing World, hosted by Social Media Examiner, is the world’s largest social media conference. Social Media Marketing World on Facebook and LinkedIn. Virtual Tickets to Social Media Marketing World. In order to best serve your base, you need to think like a consumer first and a marketer second. Doing Reps and Running Marathons. Over the course of 3 days, 3,000 attendees hear from 100+ of the world’s top social media pros as they share their transformative ideas on social. For Erik, it’s all about training for the social marathon.
    [Marketing] Three For Thursday: June 21, 2012
    From ditching the drive to become a social business (this year’s favorite flavor) in favor of becoming something much more powerful (a personal business), to saying bye-bye to your tired old market research in favor of good ol’ fashioned feelings, to getting outside your comfort zone to present your ideas in a way that really connects with your audience. Five For Friday CEO Chief Executive Customer cmo CMO To Grow Customer Experience Doc Searls Empathy Greg Verdino Marketing Presenting Public SpeakingSo what’s this ? Just three stories? Posted one day early ?
    [Marketing] What’s the Price of Five Dollars?
    And so, a seemingly simple accounting decision ladders up into a potentially thorny sales and marketing challenge. Business Customer Experience andy sernovitz business CEO Chief Executive Customer cmo CMO To Grow Greg Verdino Loyalty Marketing nissan Social Media Strategy Twitter Word of MouthA recent post by Andy Sernovitz got me thinking about how many companies are penny wise but pound foolish — and why, more often than not, that mindset is bad for business over the long haul. Here’s an oldie but goody that is as relevant today as it was when I first wrote it.
    [Marketing] Blowing Bottles With Viral Potential
    Normally we would start with a client and a strategy, but in this case I’d like to know if you know any marketing people who can see the potential in working with these guys. New faces at Mindjumpers – May 2010 ‘Jumo’ – The New Social Networking Site For Non-profit Organisations Tags: Bottle Boys , Music , performers , Sebastian Overgaard , Video , viral potential , Youtube Posted in Marketing & Communication , Mindjumpers Leave a Reply Click here to cancel reply. They came from the shopping street in front of Mindjumpers office. couldn’t help smiling.
    [Marketing] Donuts, Inc. Adds 7 Generic Top-Level Domains
    – Tucows (NYSE MARKET: TCX). Donuts Inc., a registry for new generic top-level domains (gTLDs), has added seven new generic top-level domains that will soon be available for new registrations. There will be 13 registrars where you can register a new domain name using any of these 7 new gTLDs. The seven new gTLDs are as follows: BIKE.CLOTHING.GURU.HOLDINGS.PLUMBING.SINGLES.VENTURES. This means that you could own a domain name such as BMX.BIKE (rather than or even SEO.GURU (an alternative to Personally, I am kind of on the fence about it. – Host Europe Group.
    [Marketing] Confessions Of A Media Manipulator
    Think you''re really marketing? digital marketing. marketing podcast. Episode #369 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. There are certain people and brands who know how to manipulate the media. Not in a nefarious or evil way (those kinds exist as well). They manipulate the media to draw multiple layers of attention to their causes, products, brands and services. While young in age, Ryan Holiday seems to have a knack for driving attention to things like fashion brands and authors unlike any other. Listen to this.
  • ARI HERZOG  |  MONDAY, JULY 19, 2010
    [Marketing] Thoughts by Linchpin Seth Godin
    The title of marketer Seth Godin’s latest book is Linchpin. It is part of a sequence of books that Hugh MacLeod highlights in this review: In his best-known book, Purple Cow , Seth’s message was, “Everyone’s a marketer now.” In All Marketers Are Liars , his message was, “Everyone’s a storyteller now.” In Tribes , his message was, “Everyone’s a leader now.” Tags: Features marketing And from Linchpin? “Everyone’s an artist now.&#. hope you enjoy. Q: Do you agree with Hugh’s perspective? What’s the message there? Yes, I agree.
    [Marketing] How important is real-time data? It’s all relative
    The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. What about marketing and advertising? To a marketing executive, real time may be data necessary to make annual, semi-annual and quarterly budget decisions. Rather, understanding the behaviors of your target consumer is the quickest path to achieving marketing success. Related posts: Why Your Marketing Needs Real-Time Data Another Advertising Week in New York is upon us and. But should real-time data be such a priority?
    [Marketing] How Did You Get Into Social Media?
    But when I learned you could get an MBA in half the time it takes to earn a PhD, I was interested.  It was then that I found my true passion in life - Marketing. Beginning with that MBA program, and throughout my career in sales and marketing over the next 30 years, I have been fascinated with the process of why people buy - the human side of marketing. After ten uneventful but productive years as a corporate marketing manager, I was ready to do my own thing. There are times in our lives when we are asked the same question time and again. Environmental Influences.
    [Marketing] An Open Letter to WordPress Experts
    Jay Pinkert is a principal with Shatterbox , an Austin-based marketing and communications consultancy that helps professional firms and small businesses generate leads and distinguish their brand through content-driven programs. Today’s guest post is written by  Jay Pinkert. Dear WordPress Expert, Thank you for helping me migrate my blog from to my own self-hosted site. You satisfactorily met all the deliverables enumerated in our service agreement. If you infer from that statement a recommendation or endorsement, please don’t. Too much choice can be paralyzing.
    [Marketing] The iPad 2 Dilemma: Nice Upgrade But Without Risk
    The company's focus on interesting markets, such as health care, and gaming, at the iPad 2 unveiling backed up the belief that the iPad would be in a new place for Apple, and the wide range of apps are extending this even further. But I believe I already have the very best product from Apple that is on the market today - the MacBook Air. Apple is at its best when it takes giant leaps forward and risks its reputation on a new product or idea that could change the industry. Apple's sales numbers prove that to be true. So as Mac people, Apple people, we get spoiled. The floppy disk?
  • SPIN SUCKS  |  THURSDAY, JUNE 30, 2011
    [Marketing] Ten Lessons I Learned from My Clients
    Rob Fisher , director of marketing at Madison Electric Products is a perfect example of this. Today’s guest post is written by Heather Whaling. In PR, we spend a lot of time teaching our clients. We teach them how to speak in sound bites or how to assimilate into online communities. We explain how blogging can help achieve business goals, or why speaking opportunities matter. I’ve been reflecting a lot on what I can learn from my clients — both good and bad. How often do we take stock of what we can learn from them? There are no problems, only solutions. Talk less.
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