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  • WAXING UNLYRICAL  |  TUESDAY, MAY 14, 2013
    [Marketing] Tuesday Roundup: Dance Like A Chicken
    Why:  Jay Baer  applies the age old question to social media marketing. 'If you thought that the Chicken Dance was reserved solely for county fairs and wedding receptions, think again. Today’s National Dance Like a Chicken Day. Amazingly enough, our fine feathered friends have more to do with social media then you may think. Here are five articles from around the web that offer something to dance and squawk about. Image: Michael Gäbler [ CC-BY-3.0 ], via Wikimedia Commons. The Chicken and the Egg Social Media Conundrum. How Chicken Poetry Is Helping KFC Recover From China Scandal.
  • WAXING UNLYRICAL  |  SUNDAY, MAY 22, 2011
    [Marketing] Weekly Roundup: Rapture!
    Infographic marketing tips: 11 ways to promote , by Lee Odden. Sorry to break it to you, but this week’s roundup has nothing to do with the so-called rapture that was supposed to have taken place last night. It does, however, include posts that left me somewhat in a state of rapture , because of how smart, or funny, or how memorable they were. Numbers, rankings, and why I think Alexa is a big waste of time , by Marcus Sheridan. Why: numbers don’t mean anything without context. Just like influence. How else are you supposed to take it? by Seth Godin. Why: hilarious. Bring IT!
  • T2 SOCIAL  |  TUESDAY, APRIL 29, 2014
    [Marketing] Turning Big Data Into Smart Data
    If you’re wondering what exactly a content strategy is, and how it differs from content marketing, click here. Your content marketing is the process of leveraging that connection in order to acquire new customers. For the first time in the history of marketing and advertising, we do not need to wait for a campaign to conclude in order to see our results and optimize a program for better performance in a future campaign. 'Big data is an exciting concept and we hear a lot about it, but we need to get our data working towards achieving business goals. Content Strategy.
  • LOUIS GRAY  |  THURSDAY, MAY 19, 2011
    [Marketing] Linktamer: Coming Soon to Find Your Best News Links
    Disclosures: As noted often, I am vice president of marketing at my6sense, focused on personalization of news and social streams, much like Linktamer's future mission could be. While we're on the topic of personalization and filters. there's a new project called Linktamer currently under construction that looks like it could be a Web-based tool to find the most interesting stories from your feeds based on your interests, relying heavily on your direct feedback to stories, and the tags describing them. Looking forward to seeing this one develop. RSS Relevance Linktamer
  • LOUIS GRAY  |  FRIDAY, SEPTEMBER 24, 2010
    [Marketing] iSites Creates Simple Mobile Apps for Individuals, Brands
    iSites bills itself as being able to design once and publish on multiple mobile platforms - meaning you can get published on both the iTunes Store and the Android Market. At the end of 2009, Mobile Roadie made a big splash at Le Web for the company's do it yourself iPhone application builder. The app, for about $500, could create a customized application for individuals, and has seen strong traction in the entertainment space for artists including Taylor Swift and Madonna. It's also the platform used for iPhone apps featuring Chris Brogan and Brian Solis.
  • BRASS TACK THINKING  |  SUNDAY, JUNE 6, 2010
    [Marketing] Welcome to Brass Tack Thinking.
    Good thing we both thrive under pressure… [link] jaybaer I always knew what we needed in the smart marketing space was a little T & A. just got back from a conference where, along with industry influencers in my niche, I met some awesome marketers and tossed around cool ideas. plan to blog more about PR and marketing for my niche as a result, and reading this (Amber — Tamsen “reads&# an awful lot like you!) You want to make things happen. You need to make things happen. It’s part of who you are—maybe even at the core of it. It surrounds you. Follows
  • BRASS TACK THINKING  |  TUESDAY, JUNE 8, 2010
    [Marketing] Welcome to Brass Tack Thinking
    Good thing we both thrive under pressure… [link] jaybaer I always knew what we needed in the smart marketing space was a little T & A. just got back from a conference where, along with industry influencers in my niche, I met some awesome marketers and tossed around cool ideas. plan to blog more about PR and marketing for my niche as a result, and reading this (Amber — Tamsen “reads&# an awful lot like you!) You want to make things happen. You need to make things happen. It’s part of who you are—maybe even at the core of it. It surrounds you. Follows
  • FRESHNETWORKS   |  FRIDAY, MAY 15, 2009
    [Marketing] 1. Introduction to community management
    Online communities Promoting Community Management Business chris brogan co-creation community management community manager customer communities freshminds FreshNetworks innovation Manager On the Web Online and offline online communities online market research social media Social network Twitter Virtual community Web web2.0 Tags: Holly Seddon Marketing 2.0 Image by massdistraction via Flickr. Brilliant and thrilling though it is, managing an online community is a strange and unusual job. Community managers will find they often fluff their words when describing what they do.
  • CONVINCE & CONVERT  |  WEDNESDAY, JULY 25, 2012
    [Marketing] 5 Ways to Humanize Your Brand on Twitter
    She is also founder and principal of Genuine Media , a marketing agency that helps clients build their individual and brand reputation through social media. Injecting a real face and personality into your personal Twitter account is intrinsic, and most people don’t give it a second thought. We We share what’s happening in our lives, photos from great vacations, things that annoy us, and other content that compels us. But when it comes to imbuing corporate Twitter accounts with a similar measure of personality and humanity, we often fall down on the job. True, Host Twitter chats.
  • ENGAGE  |  WEDNESDAY, APRIL 11, 2012
    [Marketing] How I Built a Digital Ghost Town
    But, as with all content marketing playgrounds , there’s plenty of knowledge to extract from otherwise meaningless failure). With a broad market to cover, I quickly became overwhelmed with trying to keep up with posting and coverage was a mile wide and an inch deep. jumped into a fast-growing market without thinking specifically about what the angle and voice would be. O ne of the most satisfying experiences is having a website take off in popularity. It’s a love train of feel-good moments, back-patting, fist bumps and fist pumps. In a ghost town on the web.
  • BRASS TACK THINKING  |  TUESDAY, MAY 8, 2012
    [Marketing] When To Go Ahead And Have Your Brain Picked
    In the modern world of content marketing, we talk a great deal about the value of “giving it away” and “being helpful” in order to have people tap you for deeper and more custom insights that you can then charge for, either through a product or services. Okay, professionals. We get it. No one really likes to work for free. And yes, it’s really important to set boundaries for yourself and for your business so that you don’t undervalue the work that you do, or undermine the qualifications you have as a professional. Not in a sustainable sense, no.
  • DANNY BROWN  |  THURSDAY, DECEMBER 16, 2010
    [Marketing] Video Overview of the New Catalyst Premium WordPress Theme
    New to the premium WordPress theme scene, Catalyst looks to be the most in-depth and extensive premium WordPress theme currently on the market when it comes to dashboard options. This post originally appeared over at For Bloggers By Bloggers. I’m reposting here as WordPress, and the various premium frameworks around, are becoming an increasingly important and adaptable toolset for any business, small or large and should be your starting point when building your presence online. Note: Links and banners in this post are affiliate ones. This post contains a video.
  • GEOFF LIVINGSTON  |  TUESDAY, JANUARY 25, 2011
    [Marketing] The Age of the Sycophant
    Instead of dialogue, we have “ social propaganda &# designed to convince the sycophant to buy products, subscribe to questionable services, market their heroes trying to build businesses, and in the worst cases, defend offended parties via the flash mob. less a year to blog about ideas that indirectly support someone else’s market stature, and have no clear path to develop their own blog topics and thinking. Examples like this content marketing pyramid can be found throughout the social web. Sycophant – A self-seeking, servile flatterer; fawning parasite.
  • KIKOLANI  |  FRIDAY, AUGUST 13, 2010
    [Marketing] Fetching Friday – Resources Mashup and Timelapse of Eyjafjallajökull
    Make Money Online / Online Marketing. Top 10 awesome affiliate marketing tips for bloggers – a must read for bloggers looking to make money online. Top 10 Internet marketing mistakes – covers the common errors even some of the advanced players make. Affiliate marketing for beginners – learn about the basics! Top 10 infographics for Internet marketers – the list would be perfect if it only included Linktoberfest ! The Resources Mashup. Blogging / Writing. Bloggers are publishers – how to handle guest posts. Facebook. Link Building.
  • JEFF KORHAN  |  SUNDAY, OCTOBER 31, 2010
    [Marketing] Quality or Quantity Blog Posting for SEO? - Jeff Korhan - New.
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « QR Codes for a Good Cause | Main | Using Social Media to Enhance Your Sales Process » October 27, 2010 Quality or Quantity Blog Posting for SEO? The SEO or search engine optimization of your blog is most effectively enhanced by increasing the frequency of your posting and by attracting more inbound links.  Which is more important?   So, if you had to choose, it would be preferable to opt for delivering quality content less frequently.
  • DANNY BROWN  |  WEDNESDAY, NOVEMBER 3, 2010
    [Marketing] The Indie Effect
    Marketing. Years ago I worked in retail on both sides. started out working for an electrical goods chain store, then moved onto a smaller local one. Both jobs were great (at least for me), because they satisfied the tech geek in me. Surrounded by home theater kits and massive TV’s? Sign me up! But as much as I loved working at the big chain store, it never felt fulfilling. We had to pretty much stick to a sales script and only if we were lucky could we occasionally offer our own take. We weren’t encouraged to be ourselves. Same went for special promotions. And it worked. Think about it.
  • KIKOLANI  |  THURSDAY, JULY 12, 2012
    [Marketing] 10 Ways to Increase Return Rates on Your Blog
    Inbound marketers know the principle of making yourself useful. This is a guest post by Laura Moisei. Bounce rates are not a foolproof parameter for measuring exit stats and the effectiveness of your blog promotion. Even more important is the return rate, the number of loyal visitors that bookmark your website and constantly come back to spend some more time here. Do you work actively to improve return rates? Returns can be monitored from the statistic of non-unique visits in your analytics, which can at times outstate the number of different people by two, three or even four. Bonus Tip.
  • BRASS TACK THINKING  |  TUESDAY, AUGUST 17, 2010
    [Marketing] Small Changes, Big Results
    Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Small Changes, Big Results August 17, 2010 | by Tamsen McMahon View Comments Sometimes an idea is easier to express visually. This is one of those. Update! Our friend Ron Ploof turned this into a movie for us. You can watch the video version here. Thanks, Ron!) Tagged With: big results , change , change management , Self Improvement , small changes Pat Alexander Amber, great post. All so true. Just can't be done. All so true. Thank you!
  • TWIST IMAGE  |  TUESDAY, NOVEMBER 1, 2011
    [Marketing] Your Media Is Controlled By A Handful Of Companies (Yes, Even The Internet)
    Digital Marketing professional and venture capitalist, Darren Herman , ran some quick numbers and here's what he uncovered: " the digital media ad spend (search, display, mobile, etc) is controlled by Google , Yahoo , AOL , Facebook , and Microsoft. digital marketing professional. What happened to The Long Tail ? What happens in a world after Here Comes Everybody ? Apparently, not much. We had a dream. There was a hope that the Internet would reshape the media world as we have known it to date. From a content perspective, it's hard to argue that it hasn't. What's trending?
  • MINDJUMPERS  |  MONDAY, JULY 19, 2010
    [Marketing] Evolution of Privacy on Facebook
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved have found this chart that illustrates Facebook’s evolution of privacy from the early days in 2005 up until recently.
  • MINDJUMPERS  |  WEDNESDAY, AUGUST 18, 2010
    [Marketing] Mindjumpers Launches Newsletter in Danish
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved Starting from Thursday 19 th of August, we will send out a weekly Newsletter in Danish, arriving each Thursday. So why do we do this?
  • MINDJUMPERS  |  WEDNESDAY, AUGUST 18, 2010
    [Marketing] Mindjumpers Launches Newsletter in Danish
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved Starting from Thursday 19 th of August, we will send out a weekly Newsletter in Danish, arriving each Thursday. So why do we do this?
  • THE RELATIONSHIP ECONOMY  |  TUESDAY, JANUARY 7, 2014
    [Marketing] When It Is Obvious To Everyone But You
    They have many success stories but fail to tell those stories with relevant content distributed to target markets because of #2. 'Whether the CEO of a public company or an entrepreneur trying to commercialize an idea there are always barriers to success. The biggest barrier to success is often obvious to others but is often a blind spot to those that need to see it. Barriers are something or someone that obstructs or impedes progress. So what are the obvious barriers that leaders fail to see? The owners and employees work long hours. More on that later… Barriers of The BIG. Get it?
  • TECHIPEDIA: TAMAR WEINBERG  |  WEDNESDAY, JANUARY 23, 2008
    [Marketing] Blogging: Social Media is Not Only About Social Media Sites
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing > Blogging: Social Media is Not Only About Social Media Sites Blogging: Social Media is Not Only About Social Media Sites by Tamar Weinberg on January 23, 2008 Share Often, I hear from people who complain that social media doesn’t do anything for their “marketing&# efforts. In any marketing campaign, the more you see the product, the more likely you are to be influenced by it, even if you don’t want to be. You market, by not marketing.
  • ENGAGING BRAND  |  MONDAY, JANUARY 27, 2014
    [Marketing] Is there a crisis of business sales thinking?
    Big does not necessarily mean you are able to control the market because the market is global rather than local or national. Here the business would aim at keep extending the market past the current offer to retain and keep customers. 'The word ''big'' seems to be synonymous with success in the past BUT is that changing? Big no longer also means profitable. Big does not necessarily attract the best talent anymore, indeed it may be a turn off to the millenial generation. So are we facing a crisis of thinking at the top of businesses? think it is possible.
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 29, 2014
    [Marketing] 3 Ways to Ensure Your Social Promotions Follow the Law
    'Image via BigStockPhoto.com Sophisticated marketers have a lot on their minds these days, such as developing and reaching audiences, creating consumer connections with meaningful content and campaigns, demonstrating business results, and doing it all in compliance with legal rules and guidelines. This important section “requires the disclosure of a material connection between a marketer and an endorser when their relationship is not otherwise apparent from the context of the communication that contains the endorsement.” Are Your Promotions Legal? Sweeps or #ChanceToWin).
  • SOSHABLE  |  FRIDAY, NOVEMBER 11, 2011
    [Marketing] Infographics for SEO
    This article originally appeared on GridSix , an internet marketing training company that we support. Look at this automotive marketing infographic. While Twitter, Facebook, and Tagged.com might have the market cornered on users, social news sites like Digg, Reddit, and StumbleUpon are necessary to get true viral action to an infographic. Check out more helpful training articles there. For years, link-bait has been the highest level of link-building available. Infographics have emerged in the last 3 years as the most valid form of link-bait. Go all the way or keep it small.
  • T2 SOCIAL  |  SUNDAY, JUNE 8, 2014
    [Marketing] 5 Important Google Analytics Reports and Features (That Most People Overlook)
    Generally, most social media marketers will be familiar with the value of monitoring Trackbacks in Google Analytics, but the average user might not even be familiar with what a Trackback report is, and why is can be so useful to, once again, building a more effective content marketing strategy both on and off of our websites. The post 5 Important Google Analytics Reports and Features (That Most People Overlook) appeared first on t2 Marketing International. Google Analytics reports come in all shapes and sizes. Secondary Dimensions. Screenshot taken 6/6/2014. Trackbacks.
  • LOUIS GRAY  |  THURSDAY, AUGUST 2, 2012
    [Marketing] All Hands Meetings: Good, Bad and the Ugly
    As those of us left behind muddled through, we gained a new Marketing VP in 2002 , and we survivors recounted the situation. After a few years of this nonsense, and a few Marketing VPs later, I previewed to the latest guy exactly how the quarter's All Hands meeting would go down, with specifics on the CEO's nuances, the sales guys' excuses, the engineers' begging for stock updates, and more. Whether at a startup or a Fortune 500 company, culture and communication with colleagues can have an incredible impact on morale and the bottom line. Our CEO, and the rest of us, were excited.
  • THE RELATIONSHIP ECONOMY  |  SUNDAY, APRIL 21, 2013
    [Marketing] Coy Answers Are No Longer Acceptable
    At the same time these organizations use marketing messages that pretend to want to listen to the customer but when an employee has something to say they are ignored. 'You are in dialog with your boss or a co-worker with the aim of getting clear direction on decisions about a project or even about your role in a project. So you ask questions seeking answers which would help give you the clarity you need to determine your actions. Sounds reasonable. But how many times do you end up getting vague or coy answers to direct questions? Too often is the likely answer. Business as usual is out.
  • JUSTIN LEVY  |  TUESDAY, MAY 11, 2010
    [Marketing] Still Think Social Media Is A Fad?
    Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Still Think Social Media Is A Fad? But then I interact with my circle of family and friends that aren’t marketers or involved with social media beyond possibly looking at friends photos on Facebook and I realize that social media is still an unknown for many. Written on May 11, 2010 by Justin Levy in social media , stats , video 19 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. out of 8 couples married in the U.S.
  • MICRO PERSUASION  |  WEDNESDAY, JUNE 30, 2010
    [Marketing] Today's Top Conversation: When Did You First Discover the Internet.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 30 Jun 2009 Todays Top Conversation: When Did You First Discover the Internet? Im adding a new semi-regular feature to the stream called "Todays Top Conversation." These will be pulled from Friendfeed via a widget, as described here. Todays topic: When did you discover the Internet and what were your first impressions?
  • PROBLOGGER  |  FRIDAY, AUGUST 16, 2013
    [Marketing] Attend the ProBlogger Training Event Virtually
    Facebook Marketing. Affiliate Marketing. 'Are you looking for a little inspiration and guidance in your blogging as you head into the rest of 2013? The Problogger Training Event Virtual Pass could be just what you need. In March this year when I announced the 2013 ProBlogger Event I did so quite nervously because we’d book a venue with 450 seats (up from 300 the previous year) in a new location. need not have been nervous – we sold 200 early bird seats in a matter of minutes and the remaining tickets to the Gold Coast (Australia) event sold out two months ago.
  • ENGAGING BRAND  |  THURSDAY, MARCH 13, 2014
    [Marketing] Why This Isn't A Technological Revolution?
    reduces cost, simplifies communication, creates market opportunities. Nothing is sacred to a company, if you don''t share then the market will find someone else. 'Has business really been through a technological revolution? am not so sure. had a conversation with Mark Schaeffer this week and this formed part of our discussion. We read about the digital age and how social technology has changed the way business works. Sure.the way we work has  changed BUT I would argue that the largest impact on business is not the technology we use.but how we think as business leaders.
  • ENGAGING BRAND  |  WEDNESDAY, DECEMBER 4, 2013
    [Marketing] Tip To Move From Mediocrity to Success
    So "If only I had more time I would create more content marketing" to. 'When I am working with entrepreneurs I often hear a sentence that starts with those deadly words. If only.". Funny how it is never at the beginning of a success - so "If only I hadn''t been to school I could have less knowledge!". No, it is always used as a reason for not doing something. It is used as a justification for inaction, ironically it becomes a self fulfilling prophecy. If only I had more time, I would. If only I had more money I would.then I would achieve amazing success. Leadership Motivation
  • FRESHNETWORKS   |  THURSDAY, DECEMBER 20, 2012
    [Marketing] The ten things businesses should know about innovation
    Innovation is delicate , It’s important to nurture it gently so as not to kill it off too quickly, but also carefully contain and manage it to prevent any huge financial, market, or reputational fires. Ultimately, innovation seems to depend on persistence, belief, adaptability, and relevance to customers and the market. Tweet. Freshnetworks’ Consultant (Change) Sarah Platts  recently attended a  business event run by the OUBS business school, which focused on the topic of innovation. Here’s her quick summary of 10 key points raised: 1. SaaS). Again, like change. Tweet This!
  • WEB METRICS GURU  |  THURSDAY, NOVEMBER 25, 2010
    [Marketing] Glide Technology Event at CIPR – November 26th, 2010 London
    Marshall Sponder is an independent Web Analytics and SEO/SEM specialist working in the field of market research, social media, networking and PR. I’m speaking at the Glide Technology event tomorrow morning here in London focusing on Glide Intelligence, Glide Technologies new platform.  Posting has been as light as the activity and social interactions in London this trip have been intensive.   I’ll be returning to New York late this weekend. also spoke at an Integrasco Event at the Soho Hotel on Tuesday , November 23rd which went very well.   Find out. About the speakers.
  • THE BLAKERY  |  WEDNESDAY, AUGUST 28, 2013
    [Marketing] 5 Steps to Set a Chief Customer Officer Up For Success
    It is seen by most as a cost center rather than an immense marketing opportunity. For example Bliss recommends that rather than a CEO asking for monthly updates from the head of each department such as sales, marketing, operations the CEO can ask for feedback on each stage of the customer experience. 'In 2003 there were just 30 chief customer officers but today there are more than 730. Forester says 85 percent of CCOs now sit on the executive management team within their companies, up from just above 50 percent in 2012. But many companies still aren’t onboard. ” 3.
  • PROBLOGGER  |  SUNDAY, SEPTEMBER 18, 2011
    [Marketing] How Tumblr Helped Put My Site on Top
    m a marketer by day , but one of my many side projects is running a men’s and women’s fashion blog called Fashables. Ryan Shell is a marketer by day, and he runs the fashion blog Fashables by night. This guest post is by Ryan Shell of Fashables. won’t even begin to act like I’m some sort of SEO ninja, because I’m not. What I do know is that a particular post on one of my sites has ranked in the top three spots on Google, with a majority of that time spent at number one and outranking a major clothing brand. The backstory. Break dancing (Image courtesy PhotosbyRy.com). The result.
  • SOCIALNOMICS  |  TUESDAY, MARCH 18, 2014
    [Marketing] The Master List: 10 Ways to Use Pinterest Secret Boards
    Collect Ideas Before a Marketing Meeting. The modern world of marketing is so fast paced and spontaneous that people from the same company might rival each other while dreaming up ideas for the next big concept launch. Make it collaborative so everyone you’re working with can add things, and then come together to narrow down the possibilities prior to a major meeting with marketing leaders. 'During the holiday season a couple of years ago, Pinterest introduced secret boards. Plot Your Nursery. Just use a secret board to add possibilities for décor, baby items and themes.
  • SOCIALNOMICS  |  MONDAY, APRIL 7, 2014
    [Marketing] Report: Only 3% of Business Sites Are Optimized for Social Media Mobile Usage
    Perhaps email drip campaigns are an integral part of a business’s marketing strategy, for instance. 'Now that 58 percent of American adults use smartphones, it’s critical for brands in every industry to keep mobile users – a large contingent of which are social media users – in mind while developing their websites. This is because an increase in mobile use equals an increase in web browsing – and these rates are steadily growing. As they click on outbound links to destination websites, they’re being exposed more and more to publishers’ mobile website versions. Analytics. Assessments.
  • PROBLOGGER  |  TUESDAY, AUGUST 9, 2011
    [Marketing] The 5 Must-read Books for Bloggers in 2011
    I’ve read dozens of marketing books in the past six months, and these are the titles that really stood out. The last chapter focuses on the “momentum launch,&# which is the concept most Internet marketers are interested in. Learning about curation will become increasingly important for bloggers who want a competitive edge due to their knowledge about content marketing. We have to be creative when it comes toother parts of our online presence, like marketing and monetization. Real Time Marketing and PR. promise! Launch. Until I read this book.
  • JEFF ESPOSITO  |  THURSDAY, MARCH 15, 2012
    [Marketing] Regulating PR, Working Harder and Leaving Google
    The Most Effective Marketing I Saw at SXSW – at conferences, brands blast you with their marketing messages. This week was kind of a whirlwind wrapping up a trip to SXSW and then coming back to three days filled of meetings. The weekend looks just as busy as we’ll be looking at the house we are under agreement on with an inspector. How was your week? Hopefully you are having just a good one with awesome weekend plans. So without further babbling, here’s this week’s edition of Five for Friday. It makes sense and can be extremely effective. This post highlights that thought.
  • CREATIVE RAMBLINGS  |  TUESDAY, DECEMBER 17, 2013
    [Marketing] Guest post: Use social media and personal relationships to boost referrals
    The problem is many businesses fail to market themselves correctly and lose possible referrals in a misguided attempt to increase sales. If the blog is interesting and offers something of value to your site’s visitors though, it can help build connections, increase client engagement, and be a positive tool for marketing. Chris Newkirk works in sales and marketing and helps companies find ways to promote themselves and their brand through their display at trade shows and expos. 'The following is a guest post by Chris Newkirk. His bio is at the end of the article.
  • GAURAVONOMICS  |  WEDNESDAY, JULY 21, 2010
    [Marketing] Financial Chronicle Story on the Rising Role of Social Networks.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « The End of the Monomyth: We Need New Myths in the 21st Century afaqs! Story on What the Sunsilk Gang of Girls Redesign Means for Branded Social Networks » Financial Chronicle Story on the Rising Role of Social Networks Like Facebook and LinkedIn in Recruiting Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! For more, read my bio.
  • GEOFF LIVINGSTON  |  THURSDAY, SEPTEMBER 1, 2011
    [Marketing] The Post Social Media Revolution Era Begins?
    That’s not to belittle the innovation that these tools have brought to the market. Image by Vagawi. It’s 2011, social media is not new, and for all intents and purposes, there are no new form factors, just better versions. Innovation in the space revolves around better form factors and features. This can be likened to innovation in established sectors, like better DSLR cameras for consumers. Point being, we’ve entered the post social media revolution era. This is the era when the dust settles. Consider that the greatest innovations and progress this year in U.S.
  • TWIST IMAGE  |  WEDNESDAY, NOVEMBER 6, 2013
    [Marketing] What Facebook Knows About Innovation (That Every Brand Should Pay Attention To)
    company of that size with a product that was built for the Web browser pulled a one-eighty and had something very powerful in market within a handful of months. When marketing professionals talk about innovation, they''re quick to look at something new instead of this moment in Facebook''s short history. marketing professionals. 'Blogs posts, articles and books have been written about Facebook and their ability to grow. When people think about the company and their state of innovation, they will often align them with a myriad of Silicon Valley types. That was a big bet.
  • ENGAGING BRAND  |  WEDNESDAY, OCTOBER 14, 2009
    [Marketing] Evolve.Don't Wait to Change - The Engaging Brand
    Ed Hardy Shirts on Show 300 - Facebook Marketing spyseo on Show 300 - Facebook Marketing Small Business Answering service on Putting the Wow into Customer Service Small Business Answering service on Customer Service and the Fred Factor Krishna De on Show 300 - Facebook Marketing LOGO DESIGN on Whats Missing in Your Logo? Show 301 - How Risky is Risk Show 300 - Facebook Marketing Show 299 - The 24 Hour Customer Do we need a new style of citizenship? then it is the leaders that should be changed! then it is the leaders that should be changed! Engaging Brand Podcast
  • SOCIAL WAYNE  |  WEDNESDAY, FEBRUARY 2, 2011
    [Marketing] Day 2: People of color impacting the social web – Faydra Deon (Fields) #28DaysofDiversity
    Faydra uses social media on a daily basis and also teaches social media classes, which include “Social Media Overview,&# “Marketing with Social Media,&# and “WordPress for Blogs.&# As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human. On top of training, Faydra Deon writes six columns for Examiner.com.
  • SOSHABLE  |  SATURDAY, OCTOBER 26, 2013
    [Marketing] Moms Still Rule Pinterest but it’s Growing for Dads as Well
    It’s the brands, the marketing companies, and the entertainment people that find Pinterest so appealing. 'Everyone seems to love Pinterest. By everyone, I’m not talking about every person. As far as people, women still dominate the site but men are finding their place on the picture-sharing social network as well. In this infographic from ShareThis , we look at the various components of Pinterest that are continuously growing. Just when you thought that it might be hitting a plateau, it busts out with more amazing numbers. Click to enlarge. Related articles.
  • BLOGS.IMEDIACONNECTION.COM  |  MONDAY, SEPTEMBER 27, 2010
    [Marketing] The future of publishing: Social News Curation
    iMedia Connection - ad:tech blog Articles Blog iMedia Blog ad:tech Blog Videos Events People Connection Resource Connection Jobs iMedia UK Home › iMedia Connection Blog › Opinions Opinions The future of publishing: Social News Curation Posted by Uwe Hook on September 27th, 2010 at 6:50 pm By now, you should have heard about Paper.li. If you never experienced a real paper.li Thats just the beginning: C urated.by just launched, collecting and organizing tweets into topic based streams that can be shared or embedded anywhere. What do you think? This Is Guitar At It’s Best!!
  • TWIST IMAGE  |  WEDNESDAY, DECEMBER 22, 2010
    [Marketing] The Social Element Is Everywhere
    Figuring out your online and digital marketing strategy going forward is critical. digital marketing strategy. There's a saying that likes to dance around the Internet. It goes something like this: "all media is social media." " That's not entirely true. Media (or anything) only becomes social when there is an opportunity for those who are consuming it to react back at it with some kind of interaction. You can still use the Internet (or even the telephone) as a broadcasting channel. What does that really mean? Always remember. What does that really mean? brand.
  • SPIN SUCKS  |  THURSDAY, JULY 15, 2010
    [Marketing] Twitter Handles: My Name or a Nickname? | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 15 2010 Twitter Handles: My Name or a Nickname? like to talk finance and markets. By Gini Dietrich | Email | Print | 59 Comments | It’s a Twitter week! If you use a nickname, do you still appear as a professional to those who do not know you?&# YAY!!!
  • ACIDLABS  |  TUESDAY, JANUARY 12, 2010
    [Marketing] 2010 vision
    In particular, I enjoy when you write about the things that seem to get you ticking, the things that social media marketers and others need to understand about trust, connections, whuffie – about teh people being what matters. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. 2010 vision January 13, 2010 in posts Many folk I know have been discussing their 2009 challenges and victories and looking forward to what 2010 has in store for them. Reimagine.
  • STAY N' ALIVE  |  THURSDAY, NOVEMBER 1, 2012
    [Marketing] Microsoft is Finally Achieving What it Set Out to Do With Passport - the Key is Consistency
    Back in the year 2000, before "the cloud" was even a marketing term, Microsoft launched a product known as "Passport", a product touted to be the end-all-be-all of identity services that developers could integrate into their products for identity and storage of personal information. remember because I was a developer at that time and I recall looking into what the company I worked for at the time needed to do to integrate it into our product. The product pretty much failed, and was revived a little later as Live ID. Consistent Experience. And on the Desktop it was just "Windows".
  • LOUIS GRAY  |  SATURDAY, JANUARY 15, 2011
    [Marketing] Wanted: The World's Software Library, by Subscription
    This sets up a market imbalance, similar to that of the world of music pre- Napster , where the consumer at times can seem justified for obtaining the software freely using another method. Retail software prices are often eyebrow-raisingly high, and for the most part, inflexible. Every couple years, it's not uncommon for our family to shell out $150 to $500 for the latest Microsoft Office Suite. The full Adobe Creative Suite will set you back almost $2,000, and upgrades are $600. The home edition of Mathematica is about $300. Web-based SAAS for single instance applications is not enough.
  • SOCIALFISH  |  WEDNESDAY, JUNE 19, 2013
    [Marketing] Get Open Community on Audible
    membership recruitment, marketing, advocacy etc)? ” Andy Sernovitz , founding CEO, Word of Mouth Marketing Association; author,  Word of Mouth Marketing. '( photo credit ). Love audiobooks? Open Community is now on Audible! We have FIVE DOWNLOAD CODES AVAILABLE  - all you need to do is drop us a comment below. Just answer any of these questions: How has the growth of online community changed  the way you work today? Is community management part of your job? In what way? How has community management changed other business processes at your org (e.g. Why or why not?
  • SOCIAL MEDIA MARKETING  |  MONDAY, SEPTEMBER 19, 2011
    [Marketing] Speakin' Like Them
    First uttered some 2,000 years ago, it is a quote that today is even more important for marketers and communicators to keep in mind as we think about what we're trying to accomplish. "If you wish to persuade me, you my think my thoughts, feel my feelings and speak my words." - Cicero I've previously cited this quote by Cicero as one that demonstrates the timelessness and universality of human nature. The website blossomed, followed by a more recent foray into Facebook , and here we are today. And today there are a number of individuals and sites who like to play along. Here be t' link.
  • FEVER BEE  |  MONDAY, DECEMBER 6, 2010
    [Marketing] The Definitive Guide To Monetizing Your Online Community
    The secret is to avoid the obvious routes (advertising/affiliate marketing) and focus on adding value to the community. flourishing second hand market in seconds. Many people and organizations are beginning to make great money from their online communities. Charge for membership. By far the easiest, pack your community with added value and charge for membership. This means less members, more dedication and a budget to do cool things.    Advertising. By far the most common. Find companies that want to sell products to your members and charge a fee for promotion. Events.
  • KIKOLANI  |  MONDAY, FEBRUARY 25, 2013
    [Marketing] My Favorite Social Media Resources For The Top 3: Twitter, Facebook, and Google+!
    The Marketer’s Guide to Google Plus. This is a guest post by Samuel Pustea. Social media will bring you results, it will. Extraordinaire results! If you don’t believe me, just take a good hard look at Kristi Hines and Jeff Bullas. They have thrived on the internet through the engagement they have created on their favorite social media sites. But they have done it through much trial and error and did not hesitate to respond to criticism. Are you able to work hard on these social media sites and optimize you results? If are willing to put in the work, then these resources are for you!
  • THE WAY OF THE WEB  |  TUESDAY, NOVEMBER 2, 2010
    [Marketing] Three more reasons not to under-estimate gaming
    The other element of the games industry that will be of interest to the publishing/marketing/media non-gamers is that the games industry is relatively young, highly technical, and going through the same challenges as traditional media – how to compete with the challenges of a second-hand games market, how to utilise the ability for gamers to digitally download content, how to implement freemium and subscription models etc. For example: More than a billion hours are being spent on Xbox Live each month. Learning about the game layer is vital (thewayoftheweb.net).
  • THE WAY OF THE WEB  |  THURSDAY, JUNE 24, 2010
    [Marketing] Why does the UK budget reward print and punish web?
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? to 20% from 4th January, 2011.
  • KIKOLANI  |  FRIDAY, APRIL 26, 2013
    [Marketing] Fetching Friday – Resources Mashup & Exercising with Cats
    16 Content Marketing Golden Rules For Real Results – Many business leaders under estimate the work required to develop good content marketing that drives real results. Do you want to know the value of your content marketing efforts? Facebook Marketing Tools that Lead to Results [Reference] – Ian Cleary of RazorSocial stops by to provide a great reference of the various tools that you can use to improve your productivity on Facebook. The Resources Mashup. Blogging / Content. Many think it’s as easy as a simple blog post and you’re done.
  • NOWSOURCING  |  MONDAY, MAY 12, 2014
    [Marketing] As Digital Goes into Storytelling Mode, Infographics can tell a Rich Story and Promote Branding
    An infographic we created for Cloudant—” How to Win Big in the App Market ”—is a good example: Hothead Games had released the top “sports” cell phone game, with 80 million matches played and 20 games opening per second. 'A March 2014 Nielsen Study, commissioned by inPowered, “ The Role of Content in the Consumer Decision Making Process ,” uncovered that consumers depend on trusted, expert content to make purchase decisions 5 times more today than they did just a half a decade ago. In addition to this expert commentary, there’s also branded commentary and user-generated reviews.
  • PUSHING SOCIAL  |  MONDAY, JUNE 3, 2013
    [Marketing] How to Select Your Blog Topic
    However, this line of reasoning is tripped up when a blog is used as a marketing tool.  'There are two schools of thought on how to select your blog topic. School #1: Pick What You Love. The premise behind this reasoning is that you’ll be writing a lot about your topic.  It’s impossible to pour hours work into a topic you hate.  This makes sense. If you are a hobby blogger then selecting your passion topic is definitely the right path to take. In this case your blog’s goal is to attract hungry readers with specific challenges.  School #2: Pick What Your Audience Needs.
  • SOCIALNOMICS  |  WEDNESDAY, DECEMBER 16, 2009
    [Marketing] Social Media Privacy = Oxymoron?
    Historically, we’ve seen the “we are the best at everything&# messaging come out of many marketing departments. There’s also a need for continuous information exchange across the entire organization; in particular, it’s critical for production and marketing to be in constant contact. It’s one thing for marketing to listen to consumers’ complaints, but it’s an entirely different thing to respond to their complaints, look for trends in product deficiencies, and work closely with production to develop solutions. By Erik Qualman.
  • TWIST IMAGE  |  SUNDAY, APRIL 27, 2014
    [Marketing] Humanizing The Company
    If you''re trying to better understand how communications and marketing has changed so dramatically in the past decade, and what to (really) do about it, Gini Dietrich really does walk the walk. She co-authored her first book, Marketing In The Round with Geoff Livingston and is back with a brand news book, Spin Sucks. content marketing. digital marketing. marketing blogger. marketing in the round. marketing podcast. 'Episode #407 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. arment dietrich.
  • GEOFF LIVINGSTON  |  MONDAY, JULY 12, 2010
    [Marketing] The Organizational Dangers of Personal Brands
    Beyond the obvious self centered narcissism and the off-center marketing theory behind this pop ethos, organizations needs to be wary of personal brands harpooning their social media efforts. Lots of people talk about their personal brands online and how they are important to social media. The dangers range from the obvious to the experienced-based hidden results of personal brands. Here are some of the top ones I’ve seen: A departure by the said personal brand creates an irreplaceable void. Teams. Consider some of the biggest winners so far: Dell and the Humane Society.
  • DIVA MARKETING BLOG  |  SUNDAY, DECEMBER 22, 2013
    [Marketing] Social Media - Courageous Miracles
    And every time a cash register bell rings a marketer gets a bonus or gets to keep her job (!). classic Diva Marketing Holiday Post '"We''ll be known as the helpful store. The friendly store. The store with a heart. The store that places public service ahead of profit. The plan sounds idiotic and impossible.consequently, we''ll make more pro fit than ever before.". Nope, it''s not a new innovative social network strategy (that would be a miracle of miracles!). In the classic film,  Miracle On 34th Street , Mr. Macy took chance on a different way to conduct business. Understand.
  • SPIN SUCKS  |  THURSDAY, JULY 8, 2010
    [Marketing] The Predictable Success Contest
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 08 2010 The Predictable Success Contest By Gini Dietrich | Email | Print | 1 Comment | Did I mention we’re going to have more contests and giveaways? think I did! He has been kind enough to donate 10 books to us to giveaway to you! Do you like this post?
  • SPIN SUCKS  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] Help Us End Malaria Deaths in Africa
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 11 2010 Help Us End Malaria Deaths in Africa By Molli Megasko | Email | Print | 6 Comments | A few months ago we were presented with an idea I personally love working on – an idea that raises money to end malaria deaths in Africa by 2015. Not just curb.
  • CONVINCE & CONVERT  |  THURSDAY, AUGUST 22, 2013
    [Marketing] Honda Creatively Leverages Social Media to Help Save Drive-In Movie Theaters
    'It’s one thing to market your product or service, but using your power and resources to drive action and awareness for a worthy cause is downright inspiring. In an incredibly creative cause marketing meets social media advocacy campaign, Honda is working to bring people together in support of saving drive-in theaters across the country. Honda Creatively Leverages Social Media to Help Save Drive-In Movie Theaters is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. The campaign video on YouTube has generated more than 300,000 views.
  • JACOB MORGAN  |  SATURDAY, JULY 24, 2010
    [Marketing] Implementing Enterprise 2.0 at Intuit, Part Five: Operational Impact and Lessons Learned
    Now just a few months later, there is a project fully resourced and in market.”. time to market with E2.0 This is part five (and the final part) in a multi-part series on how Intuit is implementing Enterprise 2.0 within their organization.  The largest operational impact that Intuit realized was the speed in which it was able to go from idea concept to putting something in the customers hands.  Prior to any type of E2.0 initiatives it took Intuit around 13 months to come up with a product idea, build it, and put it into the hands of the users.  After their E2.0 Mediawiki.
  • ABSOLUTE PA  |  FRIDAY, NOVEMBER 26, 2010
    [Marketing] Blogging: The Complete Blog Post Checklist
    blog can be a fantastic marketing tool for the reasons listed above and plays an important part in a company’s brand and image. There are so many blogs littered with spelling mistakes, badly formatted or not optimised to take advantage of the marketing and SEO opportunities available. call to action is a direct request to do something – a marketing approach designed to form the steps toward a purchase of a product or service. There’s no denying it, business blogging is big. share insight and become an authority in your industry. photobucket/chstew52.
  • KIKOLANI  |  FRIDAY, NOVEMBER 30, 2012
    [Marketing] Fetching Friday – Resources Mashup & Facebook Law
    The Blogger’s Guide to Online Marketing – This is probably the best deal of them all. 42 Content Marketing Ideas for 2013 – In that spirit, below is a pretty diverse list of content marketing ideas you may want to consider executing for next year. Does Google Hate Small Businesses – Learn some of the ways Google has made life harder — and sometimes, easier — for SMB marketers. The 16 Most Important Social Media Updates of 2012 – Read about the biggest social media marketing updates from 2012. The Resources Mashup.
  • SOCIALNOMICS  |  WEDNESDAY, MARCH 20, 2013
    [Marketing] Social Media: Best way to use Instagram for business promotion
    The below is the list of best ways to use Instagram for your business promotion and marketing. The purpose of business marketing and promotion simply means communicating with your prospective customers. Social media has become a global phenomenon among the web users, with almost everyone using the internet seems to have their accounts at site or the other. The sites like Facebook, Twitter, Google Plus, Instagram, Pinterest, etc. seem to have become the best tools for business promotion. Showcase your products or services. Build up the interest. Give your business brand a face.
  • TWIST IMAGE  |  SATURDAY, DECEMBER 22, 2012
    [Marketing] Six Links Worthy Of Your Attention #131
    Everything Is Marketing: How Growth Hackers Redefine The Game - Fast Company. Marketing is not just advertising and, because of the nature of digital, great ideas can come from coders too. This Fast Company article looks at people they call, 'Growth Hackers' - a hybrid of marketers and coders who are simply leveraging the tools and technology to get more people to use their products. It's a gem of a read and validates just how much marketing continues to evolve. "It took me a while to get around to watching this. " (Alistair for Hugh). Here is that ebook.
  • SOCIALNOMICS  |  FRIDAY, NOVEMBER 2, 2012
    [Marketing] 2012 Daylight Savings
    We decided to use the extra hour to launch the   revised edition of Socialnomics with 12 brand new chapters and modifications to the existing 8 other chapters.    It was nominated for the American Marketing Associations’s Book of the Year and reached #1 in 8 different languages. TODAY: A friendly reminder to roll back your clocks in the U.S. one hour at 2 a.m. on Sunday, November 4, 2012.  What are you going to do with that extra hour? Perhaps send out a few more tweets or Facebook that boy you have a crush on? 
  • SOCIALNOMICS  |  THURSDAY, MAY 17, 2012
    [Marketing] Turning Customer Behavior into Currency: Key Insights from Liz Crawford’s Educational Webinar
    You’re a marketer. Marketing used to facilitate a customer transaction with a brand, generally one that occurred before a sale. At the time, marketers ‘rewarded’ customer relationships by delivering a good or service. By building marketing strategies with this framework in mind, we can create “value transactions” that effectively reward customers based on their behaviors. You spend countless hours measuring, analyzing and strategically planning ways to “build a better mousetrap.” Today, it’s no longer enough to simply reward your customers for buying your product.
  • ARI HERZOG  |  MONDAY, SEPTEMBER 26, 2011
    [Marketing] 910 Blog Comments You Wrote Here
    Ari Herzog provides social media marketing and editorial services. Photo by lazy_lobster. Time is an illusion on the internet. Search engines prove this statement true, evident by people such as Marc Pitman discovering old content to answer new questions. Old content is especially helpful when one sees lots of comments, tweets, and other social sharing metrics reflecting the value of whatever is written. Here is a short list of some older blog articles that are popular for a reason. 90 is the number of comments about blog lurking , illustrating why you choose not to comment.
  • SOCIALNOMICS  |  SATURDAY, NOVEMBER 23, 2013
    [Marketing] Businesses Getting More Social With Mobile Card Payments
    Fast Company reports that 93% of marketers use social media for business. It’s fast and affordable and has taken the place of print and other marketing strategies. 'Social is the way to go. If you own a small business and you’re not active in the social media world, you are missing out. According to HubSpot , 46% of online users count on social media to make a purchase decision. So you better get on it. Think about the things they may want to know about you, and make it available. Mobile Options. You need mobile card payment options. You win the deal. Win them!
  • SOCIALNOMICS  |  WEDNESDAY, JULY 24, 2013
    [Marketing] The Surprising Non-Verbal Power Of Video
    'Social media groupies and web marketing nerds, this is our world. Think about the many ways you can engage with it in your social media and web marketing efforts. 758 million people worldwide (over 10% of earth’s total population) watched an average of 79 YouTube videos each in just one month, according to a recent ComScore report. While the common belief is that the power and popularity of video is created by the way it combines visual & audio messaging, the influence of video is deeper than that. They are… Activity. Interest. Mimicry. Consistency. More On Face Value.
  • SOSHABLE  |  MONDAY, JULY 16, 2012
    [Marketing] Social Media’s Influence on Investing
    In warning against a possibility for fraud in using social media, the SEC notes that social media is being used for “research on specific types of stocks, background information of a particular broker-dealer or  any kind of investment adviser, guidance on any kind of investing strategy, up-to-date information and news, or to simply discuss the markets with others”. Another way social media is being used is to mine data to measure sentiment to determine which way the market or a particular stock will go.  SEC website ( [link] ). The hedge fund actually posted a 5.4% Featured fore
  • WEB METRICS GURU  |  WEDNESDAY, JULY 13, 2011
    [Marketing] A new good book on Listening Systems AND Integrating Digital into the Physical World – Web Journal – July 12 & 13th, 2011
    Finally, when I saw this post on  Marketers begin integrating digital and physical worlds  by Joel Rubinson, I was thinking of Analytics tracking that should be in place, but still usually is not (put in place). According to Joel’s post: As a marketer, what I see is that the social media advertising is about to be taken up a notch, because presumably, a marketer will be able to direct messages about music to music friends, about business to business colleagues, about sports to my fellow Yankee fan friends, etc.  Haven’t had much time to post. Seriously.
  • KIKOLANI  |  WEDNESDAY, JUNE 13, 2012
    [Marketing] 6 Practical Steps To Earn The Pro Status In Your Niche
    I’m not telling you that the blogging tips or internet marketing niche is bad. Who is your target market? This is a guest post by Jane Sheeba. Only the pros always do it. Be it six figure pay checks, screen shots of skyrocketing traffic proof, stunning product launches, amazing social proof, and wherever they go, they’re looked upon – the pros do it. Why isn’t it easy to become a pro in your niche? Is it a “guru” thing? Do you have to drink some special soup? But ironically, the “pro” status should be earned and not acquired.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, MAY 17, 2012
    [Marketing] Spam Links – What Me? Never!
    Article marketing - like every other link issue, quality is again the problem. So you think you don’t have any spammy links. would estimate that just about every website on the Internet would have at least one spammy link, even if it has been created by accident, or in the early days when you were trying to build your business. Of course, “build inbound links” has long been the call of the SEO wild. In recent times, that has changed somewhat to include building outbound links. If links are the issue, what type of links now draw Google’s disfavor?
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, MAY 9, 2013
    [Marketing] Does It Really Matter?
    Consumers buy stuff that really doesn’t matter but the marketing message and the hype made it sound like it mattered. 'The roads in life can take you too many places. Some places don’t matter as much as others but sometimes we don’t realize what really matters until we get to a place of recognizing what really matters. In a world that is filled with constant change you have to first learn what doesn’t matter in order to understand what really matters. Then times goes by and we realize what we’ve been doing didn’t matter. So What Really Matters?
  • TWIST IMAGE  |  THURSDAY, FEBRUARY 10, 2011
    [Marketing] The Interactive Imperative
    b2b marketing. b2c marketing. Forget everything you read online. Forget about whether or not you should be more engaged on Twitter or Facebook. Forget about The Huffington Post being sold to AOL for $315 milion. Ask yourself this: is your brand really and truly interactive? The difference between traditional media channels and the digital channels (Web, Mobile, Tablet-Touch) happens at the level of interactivity. It sounds simple enough. But, you know what? People need to hear this message one more time (and really push themselves to think about it). It's sad. Why is this so hard?
  • TWIST IMAGE  |  WEDNESDAY, JANUARY 18, 2012
    [Marketing] The Size Of The Boat. The Motion Of The Ocean.
    Of course they should (and brands did that when Leo Burnett wasn't the Leo Burnett we all know and respect), but as the world gets more complex and more fragmented (in terms of media and marketing options), we're going to see things change. Traditional agencies are already bulking up on their digital capabilities and the digital marketing agencies that have scaled will probably be pulling some of the more traditional folks over to their side to bulk up as well. digital marketing. marketing agency. Does size matter? Get your mind out of the gutter. Are you a titan?
  • KIKOLANI  |  FRIDAY, AUGUST 19, 2011
    [Marketing] Fetching Friday – Resources Mashup & Kittywood Studios
    Increase your earnings by organizing your affiliate information – use this spreadsheet as the ultimate affiliate marketing organizer. 29 SEO experts share the most compelling content that influence their work – a great collection of search and online marketing inspiration from the best! This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Writing. Learn how to continue to utilize it! Business / Making Money Online.
  • ONLINE COMMUNITY STRATEGIST  |  THURSDAY, NOVEMBER 5, 2009
    [Marketing] If anonymity is no longer needed, let's ditch the witness.
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed If anonymity is no longer needed, let’s ditch the witness protection program November 5, 2009 in comments | Tags: "anonymous comments" , internet summit , social media I asked a question of the Social Media: Engage panel at Internet Summit ’09 about 30 minutes ago and since that moment I’ve been thinking about online anonymity. People seem to hate it. get that. But I still maintain that there is a place for it. del.icio.us
  • ONLINE COMMUNITY STRATEGIST  |  SUNDAY, MARCH 21, 2010
    [Marketing] On building new communities
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed On building new communities March 21, 2010 in Community Building , new communities | Tags: "knight foundation" "knight news information challenge" I’m heading to LA tomorrow, to speak to the winners of the 2010 Knight Community Information Challenge during their three-day boot camp at USC Annenberg. end up jotting down notes and ideas but never commit to anything concrete. It’s much more than that. have to tell them that.
  • ONLINE COMMUNITY STRATEGIST  |  MONDAY, OCTOBER 5, 2009
    [Marketing] In communites, little things can mean a lot
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed In communites, little things can mean a lot October 5, 2009 in Community Building , Community Engagement | Tags: online I launched a new feature in my online community today. It’s nothing more than a recorded interview with a member, but the feedback was amazing. People LOVED it. All I did was record the interview using Blog Talk Radio, downloaded it…imported it into our CMS, and posted it on the site. Serious swagger!
  • TWIST IMAGE  |  THURSDAY, MAY 3, 2012
    [Marketing] The Business (To Business) Of Social Media
    The best business to business sales are done through relationships, testimonials, white papers and general content marketing (unless you're in a highly structured, regulated and procurement driven process, but there is still an opportunity to leverage social media). content marketing. "Why aren't there more case studies of business to business organizations using social media?" " I get asked this question all of the time. The truth is that most people are not looking hard enough. The opportunities are everywhere. Are the consumers there? Speaking of LinkedIn. brand.
  • JUGNOO  |  WEDNESDAY, AUGUST 14, 2013
    [Marketing] What’s in a Social Media Strategy?
    Marketing teams might be more attentive to actual sales/registrations/conversions versus the cost of campaigns. 'The following elements should be included in a social media strategy. Management – Because of the nature of social media, how it is multi-dimensional, multi-channel, and in various modalities of text, pictures, and videos – it makes sense to have a cross-functional team involved in managing it. That way each part of the organization can have input as well as get the benefit that is relevant to that particular team. What are they saying? What are people responding to?
  • TWIST IMAGE  |  THURSDAY, MAY 29, 2014
    [Marketing] How To Be A Recognized Authority
    would never call myself a "rock star," but my bio has this line it: " Marketing Magazine dubbed him the ''Rock Star of Digital Marketing'' and called him, ''one of North America''s leading digital visionaries.''" digital marketing. marketing magazine. 'Do you define yourself as an authority in your industry? Does it really even bear repeating that if you''re the only one who is recognizing yourself as an authority that you may, in fact, not actually be one? We see it all of the time. cringe. Not just for you. but for me as well. Maybe it''s me.
  • JEFF ESPOSITO  |  TUESDAY, MARCH 8, 2011
    [Marketing] State of Social Media in the USA
    46% of US small businesses utilize social media in their marketing mix ( Vistaprint ). As this market continues to grow, everyone working for a brand, agency or just participating in the conversation has a hand in how the platforms evolve in the future.  This post originally ran on CommsCorner , but I wanted to share with you in case you missed it. Earlier this month, Adam Vincenzini and I had an interesting talk on the state of social media around the world. One thing led to another and we agreed to take a page out of the playbook of two of the world’s best piano men, Billy Joel.
  • WWW.NUSPARKMARKETING.COM  |  SUNDAY, OCTOBER 24, 2010
    [Marketing] Social Media Lead Generation for B2B
    Marketing Solutions for Web 2.0 and Beyond Home Capabilities About Us Our Principles Benefits Our Team Search Marketing Media Buying Services Marketing Strategy Map Strategic Development Social Media Get More Visitors Get More Leads Marketing Automation Analytics Integrated Plan Brainstorm Intro Packages Our Blog Resources eMarketing News Ebooks Landing Page Help Content Strategy Lead Nurturing ROI Calculator PayPal Join Us Experience Marketing Automation Testimonials Client Experiences Contact Us Buy Our eBooks! Only $5.00 link] ? link] ? It exists.
  • MYRLAND MARKETING  |  THURSDAY, JUNE 17, 2010
    [Marketing] DON'T BE A HIT AND RUN!
    Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense DON’T BE A HIT AND RUN! One of the marketing messages I use to communicate with my clients the Myrland Marketing Moment.  As the name implies, it is a very short marketing message that only takes a moment to read.  One Myrland Marketing Moment I shared the other day was: “If you want to be successful in Social Media, don’t hit and run. Thanks to Susan for asking me to guest blog. Exactly….I Be patient.
  • WRITTENT BLOG  |  WEDNESDAY, JUNE 26, 2013
    [Marketing] 19 Reasons Why Your eBook Promotion Is a Fail
    'Content marketers love earning page views. We’ve compiled some of the most common reasons marketing offers fail, as well as insights on how you can take your eBook promotion from fizzle to sizzle: 1. Consumers still trust their friends, family, and even virtual strangers more than any form of content marketing from companies. eBooks are essentially an extension of your content marketing strategy. The best marketers know that a campaign is no small effort. messy email list isn’t just lazy marketing. It’s bad, self-destructive marketing.
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