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  • WAXING UNLYRICAL  |  WEDNESDAY, NOVEMBER 17, 2010
    [Marketing] Judging A Blog Post By Its Cover
    Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! D’oh, you say. Preview before you publish. Image: U.S. Great post.
  • SOCIALNOMICS  |  THURSDAY, MAY 10, 2012
    [Marketing] Bing & Facebook Declare War on Google with Social Search
    Facebook could own this new market of social search, but perhaps, behind closed doors they have been working with Microsoft to partner on developing the social search market. Bing announced today it is changing the search game. As discussed in my best selling book Socialnomics (2009) the ultimate winner between Google, Facebook, Microsoft, Amazon and Apple may hing on which company figures out social search. Social Search: The New Frontier. Microsoft and Bing are going all in on social search and why not? Google has already defeated them on the traditional search front.
  • THE BLAKERY  |  THURSDAY, FEBRUARY 28, 2013
    [Marketing] Your Computer Is Not Your Friend
    Asks you “what’s on your mind” without having it permanently etched in a data base somewhere to sell to Facebook marketers. There was a time when I forgot how important friends were. There was almost zero people in a twenty mile radius I could call if things were difficult. forgot that spending time on social media is not “social” time. literally didn’t have good girlfriends–and it was negatively affecting my life. Community is not just something you build so you have users for your website. It’s something you REALLY need in your life.
  • KIKOLANI  |  MONDAY, FEBRUARY 14, 2011
    [Marketing] Prepare Your Website for Geolocation with WordPress
    This is a guest post by Lorna Li , Founder & Editor in Chief of Green Marketing TV. It is the newest way to draw customers through your door, but is your business ready for geolocation? If you feel overwhelmed by people battling for mayorships or checking in to earn badges, not to worry – we will walk you through the basics of using geolocation on your website or blog and how to prepare your business for the new service! How does Geolocation Work? Start Using Geolocation for Your Blog or Business. You can find a theme for almost any business. Introducing Geolocation to Your Website.
  • KIKOLANI  |  FRIDAY, JULY 1, 2011
    [Marketing] Fetching Friday – Resources Mashup & The Fourth
    The 1 -2 punch marketing action plan for blogs – I personally think there are more than just two punches here, but great details on how to get your blog moving. How relationship marketing helped me land a dream client – why relatinoships are a valuable asset beyond your blog. 21 resources new marketers must bookmark – if you’re just getting started, this is a good place to get ahead of the competition! The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week.
  • THE WAY OF THE WEB  |  MONDAY, OCTOBER 3, 2011
    [Marketing] Self-employment – the first anniversary
    Suddenly I became responsible for invoicing, accounts, new business, and everything else, rather than ‘just’ marketing or writing articles, and that definitely took a while to get to grips with. My work combines all areas of content strategy and digital marketing, and my clients not only span a variety of industries, but also a range of knowledge and existing ability, so there hasn’t been a day that hasn’t had something different to offer. And yet here I am at the same table, albeit on a much newer laptop.
  • THE WAY OF THE WEB  |  THURSDAY, NOVEMBER 26, 2009
    [Marketing] Absolute Radio unveils iTunes Tagging for the iPod nano in the UK
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious?
  • DREW'S MARKETING MINUTE  |  MONDAY, JANUARY 31, 2011
    [Marketing] Using personas to shift your focus to the customer
    If you look at most marketing copy -- it's about the "thing" -- whatever is being sold. " Which is why personas are so critical to your marketing success.  It will make the rest of the Q's  P.S. If you want more info on personas, Marketing Profs is doing a webinar on February 10th specifically about the topic.  We get features and generic benefits but our focus and the thrust of the message sits squarely on the shoulders of the product or service. And it's no wonder. Let's demonstrate.  And don't say everyone.
  • PROACTIVE REPORT  |  FRIDAY, MARCH 18, 2011
    [Marketing] Interesting Content Sparks Conversations
    Seth Godin has had smart things to say about internet marketing for many years. Back in January he spoke to John Jantsch of Duct Tape Marketing and they spoke about why some brands don’t get any comments or conversation. “If people aren’t talking about you, there’s a reason. You’re boring,&# said Seth. Here is an example of interesting content and it has been viewed by almost 10 million people and generated 4,400 comments on YouTube. And this ‘fantasy’ world is closer than you think.  Take look at this. Can a small business do this too?  Absolutely.
  • ENGAGING BRAND  |  THURSDAY, FEBRUARY 28, 2013
    [Marketing] 4 Things to Think About Your Business Today
    Niche markets, online delivery, less fixed costs, greater word of mouth, more market testing etc etc. Technology, social change and the need of market research. Many have tried to term the age we live in:- the knowledge economy, the digital economy, the experience economy, the. Internet, the list goes on. but the one I use is the connected or network economy. . There is a social change in the economy today and we can be fooled into thinking that the change is all about the Internet.however that is one piece of the jigsaw behind our thinking about economic development.
  • KIKOLANI  |  FRIDAY, JULY 13, 2012
    [Marketing] Fetching Friday – Resources Mashup & Kitten Reacts to Sneeze
    10 Tactics for Integrating Photographs into Content Marketing – Images, particularly photographs, are content marketing’s magnetic force since they’re driving social media across platforms. As a result, you need a tailored image strategy within your content marketing plans. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Content. Enjoy! Find out why. Business / Career. Find out how. Freelancing. think you do!
  • KIKOLANI  |  FRIDAY, AUGUST 12, 2011
    [Marketing] Fetching Friday – Resources Mashup & Cows
    Just how much 800 days of inbound marketing can change your life – a nice timeline of a business’ transformation using inbound marketing strategies. The door-to-door salesman’s guide to local marketing – if you work in an office and get a lot of solicitors, this post will give you some things to suggest to them. My friend Gail who shares small business marketing tips also shares some great videos, including this one. The Resources Mashup. Blogging / Writing. Did new media kill the copywriter ? Business / Career. Graphic Design / Web Design.
  • SPIN SUCKS  |  WEDNESDAY, JULY 21, 2010
    [Marketing] Creating Your Own Facebook Community
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 21 2010 Creating Your Own Facebook Community By Molli Megasko | Email | Print | 2 Comments | After reading an interesting article about another social website that popped up, I had this yearning feeling to share and discuss it, but with whom? So I went searching. 
  • DANNY BROWN  |  TUESDAY, SEPTEMBER 14, 2010
    [Marketing] The Only Way to Know is to Ask - Danny Brown
    You might also like: The Only Marketing Tip You’ll Ever Need The 7 Day Blog Challenge The 7 Day Blog Challenge – Just Kickin It, Lectrify and Princess Tweep Tags: Business , people , questions 10 voices - share yours! Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs The Only Way to Know is to Ask September 14, 2010 10 voices share yours! Share Save We fall into comfort zones easily. We see something that works, or appears to be working, and we settle for that. It’s understandable. Kudos, sir :) New!
  • SOCIALNOMICS  |  MONDAY, JUNE 17, 2013
    [Marketing] Consolidation of the SoLoMo sector
    'The combination of social networking and smart phones with location-based GPS capabilities are offering new consumer monetization opportunities, such as location-based search marketing, mobile social networking and social/mobile commerce. the location-based advertising market is expected to grow to $12.8 Location-based marketing has historically been fueled by companies like FourSquare, and this trend of earning recognition or rewards for “checking-in” to a specific location is only gaining in popularity. According to another study by Global Industry Analysts, Inc.
  • WEB METRICS GURU  |  THURSDAY, APRIL 7, 2011
    [Marketing] Know Your Audience: Discovering Learning and Development Insights
    And that brings us up to Market Research. Title: Know your audience: Discovering Learning and Development Insights. Panelists: Jeannine D’Allegro Matt Dickman Paul Dyer Location: Pacific Section B. Hear from experts how they are using the information they hear from customers to mine for insights and create ideas that are changing their business. Explore the various levels of insights available and find out how your organization can begin learning and acting on this invaluable information. Measurement is the final frontier without any true standards yet. Web Analytics Social2011
  • WEB METRICS GURU  |  FRIDAY, DECEMBER 31, 2010
    [Marketing] Last Prediction for 2011
    There is  a movement in 2011 towards integration of social listening with the ability to take action; companies that invested in technology intelligently, developed the lexicon, methodologies and visualization skills to intelligently employ  improvements in semantic technologies are now fully  leveraged to take advantage of the far more powerful capabilities now coming on the market and maturing. Those who have not invested are not focusing on the right things will fall behind, possibly perish – that is my final prediction this year for 2011. this is my opinion only).
  • SOSHABLE  |  THURSDAY, DECEMBER 26, 2013
    [Marketing] The Best Social Media Campaigns Of The Recent Past
    Today’s companies and organizations use the campaigns that integrate their offline marketing with social media channels, their own site and paid advertising. This is another innovative use of targeted local social media marketing at its best, as the campaign generated significant resources that went to cancer research in the Mater Hospital. Salvation Army’s unusual campaign called 32,000 to Go was a huge success in the field of social media marketing. However, how would a new company ideally shape the social media campaign for its benefit?
  • JANET FOUTS  |  THURSDAY, FEBRUARY 16, 2012
    [Marketing] Don’t be a Pest with “This Social Media Stuff”
    I spoke recently to a group of PR and marketing professionals about how to use social media in their work. One Any Marketer worth her salt knows that pretending to be the CEO and writing tweets–god forbid commenting as– the CEO is social media poison. If and when it comes out that it’s not really the CEO but a marketing person it’s going to be ugly. It reduces the marketing or PR professional to an annoying mosquito who keeps bugging them and those emails with all that great info go straight to the trash. They were ignoring her. CXO’s are busy.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, DECEMBER 23, 2013
    [Marketing] The Best Gift You’ll Ever Get or Give
    Marketers surround us with messages and images of the latest styles in clothes, the hottest technology, the coolest toys, the most popular gadgets and the most popular things by demographic, sociographic and every other type of “graphic” we they can imagine. 'Finding the right gift for someone can be hard. know that I am not good a picking out the right gift for my wife so every year I ask her for a list but that seems to take away from the spirit of giving. Brands make most of their money during the holiday season because it is when we spend the most money on gifts.
  • SOCIALNOMICS  |  FRIDAY, APRIL 13, 2012
    [Marketing] 12 Steps to Social Media Success…and a Gilly Flower Cordial to You!
    Our agency has invested tens of thousands of hours with dozens of clients, from small businesses like George Howell Coffee to multinational corporations like HP, trying and testing every conceivable digital marketing strategy and tactic to forge a proven success formula. That’s because: a) there is more to life than money, and b) social media works best within a strategic, integrated marketing mix that is continually honed, refined, lathered, rinsed — and repeated. Email still rules as the primary mode of communication online, and email marketing ranks high in terms of conversion.
  • TWITIP  |  WEDNESDAY, FEBRUARY 3, 2010
    [Marketing] Exposing Yourself on Twitter
    I’ve certainly been guilty at times of steering my tweets away from the focus on my target market. July 17, 2010 internet marketing packages I share quite and I obviously use my real name but I’m always cautious about what I publish online. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Nando Rodriguez @nandoism New York City based dating/relationship blogger and web personality–conquering the world–one sexy blog and video at a time. Nice post.
  • VIPER CHILL  |  MONDAY, JANUARY 24, 2011
    [Marketing] $1M Case Study: The Harsh Reality, and New Direction
    guess that’s just an image I’m going to have to live with from my fellow marketers. I feel bad that I haven’t updated you all on my million dollar case study. For those of you who missed the project, I’m aiming to build an affiliate site which makes $30,000 per month, that could theoretically be sold for $1M. Though this goal is difficult enough, I also challenged myself to do it in just 12 months. You can view the earlier posts on my case study here , here , and here. actually think this is fairly conservative. No Exact-Match Love. Lesson learned. New Direction.
  • BRASS TACK THINKING  |  TUESDAY, AUGUST 24, 2010
    [Marketing] Help Me Support Make-A-Wish Foundation
    Penn We mentioned on Marketing Over Coffee that we're going to try to bankrupt you two drewmclellan Bravo Amber! Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Help Me Support Make-A-Wish Foundation August 24, 2010 | by Amber Naslund View Comments It’s that time of year again when the panels for SXSW go up for vote, and it’s always a struggle. So, this year, Jay Baer and I submitted a panel to cover and discuss the concepts in our upcoming book, The Now Revolution.
  • CONVINCE & CONVERT  |  SATURDAY, DECEMBER 21, 2013
    [Marketing] The Virtuous Circle of Mentorship and Its Impact on Your Career
    My first boss when I worked in corporate marketing? Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. The Virtuous Circle of Mentorship and Its Impact on Your Career is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'My friend Marcus Sheridan wrote a very forthright blog post (as is his custom) recently called “ 8 People That Dramatically Impacted My Life in 2013.” simply can’t thank Jay enough for the person he is. Awesome.
  • DIVA MARKETING BLOG  |  THURSDAY, DECEMBER 31, 2009
    [Marketing] Toast To 2010
    Both ends of the spectrum help us learn together the possibilities of conducting business and marketing in a new way that weaves our customers' need with the brand promise. Thank you for you joining me on Diva Marketing , Diva Marketing Talks Podcast and TobyDiva on Twitter. Cheers to a new year and another chance for us to get it right. Oprah Winfrey. As we end 2009 and begin a new decade I want to make a virtual toast to You. Thank you for your friendship. Thank you for your belief in social media as a credible strategy.
  • ARI HERZOG  |  SUNDAY, JANUARY 5, 2014
    [Marketing] My Social Networking Primer in 2014
    With over 8,400 people in a LinkedIn group I manage about social media marketing , why did I create a new group using that dotcom name and ask people to join that? 'With over 4,500 people and companies following me on Twitter at @ariherzog , why did I create a new account at @ariherzogdotcom last week and ask people to follow me there instead? Looking back to January 1 when I blogged about creating a new brand for myself , I ask these questions and laugh. My motivations were honorable. wanted to create new social networking channels on some of the leading platforms and watch them grow.
  • DREW'S MARKETING MINUTE  |  TUESDAY, MARCH 8, 2011
    [Marketing] Add sounds and links to your images
    I’m curious — how can you see marketing folks using this technology? Singing pictures? Picture these scenarios: In your online store — you want to show a photo of a family room, filled with your products. You want people to be able to click on each of the items (maybe a lamp or blu-ray player) to purchase them or read reviews. With ThingLink, you can. On your static website, you want to include some customer testimonials. So you post their photos…but you want people to be able to click on them to hear exactly what they have to say. With ThingLink, you can.
  • JACOB MORGAN  |  WEDNESDAY, MAY 18, 2011
    [Marketing] Do You Need a Business Case for Social Media?
    Sometimes organizations say things such as, “we want to improve our sales process and we believe that using social data can make that improvement happen,&# or “our marketing efforts could really benefit from social media, what can we do?&#  But sometimes organizations say, “we really don’t have a specific problem we are trying to solve, we just want to know what we could be doing or where some opportunities might be.&#  The same is true for enterprise collaboration. I had an interesting dinner meeting with a prospect today about how they might use social media.
  • SOCIALFISH  |  FRIDAY, APRIL 12, 2013
    [Marketing] [IMPORTANT] Big changes at SocialFish
    Lindy and I have joined the Marketing, Interactive, and Technology (MIT) team at ICF Ironworks. Deep breath. We have very exciting news to share – and no, it’s not baby news yet. We’re on full on baby watch – Lindy’s baby boy is due to arrive literally any minute, and yes, she’s getting VERY cranky about the wait now.). We’ll be working for ICF full time, and bringing our current clients along with us. We’ll be able to offer them a whole bevy of expanded technology services, which we’re very excited about starting to explore.
  • SOCIAL WAYNE  |  TUESDAY, JULY 15, 2014
    [Marketing] Keep Startup Partnerships Mutually Beneficial
    Each company participating in the partnership should evaluate the other company’s values to see they align from a marketing or customer perspective. Planning and communication with staff and marketing departments should be strategic along the entire process. 'Originally posted on the Wall Street Journal , Wayne Sutton: Keep Startup Partnerships Mutually Beneficial. The right partnerships for startups can lead to user growth, brand awareness or can be a key way to learn more about potential customers. Mutual benefits are usually why partnerships are formed. has to be addressed.
  • LAUREL PAPWORTH  |  WEDNESDAY, OCTOBER 3, 2012
    [Marketing] Social Media Clout: Klout them up – don’t you know who I am?
    Therefore “To Klout Them Up” means to dangle a C2C (Customer to Customer) carrot in front of a companies eyes and say “I promise I will tell my friends and family that your stuff is neato if you give me some phat lewt” Which in marketing speaks means: “I can bring on board many of your target demographic but I need goodies in return” The real short hand is “don’t you know who I am?” Your recommendations, and personal responses are the subject of endless market research, Big Data experiments and social media campaigns. Klout ).
  • CONVINCE & CONVERT  |  THURSDAY, MAY 8, 2014
    [Marketing] 5 Creative Ways Brands Are Using Snapchat
    Here are five creative examples of how companies and organizations are using Snapchat to inspire your marketing efforts: 1) World Wildlife Fund’s #LastSelfie Snapchat Campaign Raises Awareness About Endangered Species Inspired by the disappearing nature of content on Snapchat, the World Wildlife Fund in Denmark and Turkey have launched the #LastSelfie campaign. 'Snapchat generated headlines again this week by announcing the addition of Chat, a feature that allows users to text and video message in real-time. Created by Grey Group ad agencies, 41?29! pic.twitter.com/AMMwEGc1hx — B.
  • JACOB MORGAN  |  FRIDAY, SEPTEMBER 20, 2013
    [Marketing] Friday Vendor Roundup: Mindjet, Spigit, AtTask, Harmon.ie, Box, & Tomfoolery
    Most people have never heard of Tomfoolery or their product Anchor, and that’s because the team behind it is small, the product is new, and there isn’t a lot going on in terms of marketing. However, Anchor is perhaps one of the most beautifully designed mobile apps for collaboration that I have seen on the market today. Their main target market is definitely not the enterprise but I think they can make a dent in smaller and perhaps (later) some mid-size organizations. Mindjet and Spigit merge. Mindjet and Spigit are merging to become a single company. My POV.
  • SOCIALFISH  |  WEDNESDAY, MAY 14, 2014
    [Marketing] Faulty Assumptions & Flaky Decisions
    What did impact sales was developing a profile of the “habitual book buyer” and marketing publications, new and existing, specifically to people who fit that profile. 'We’ve heard it a million times, “Assume = Make an Ass of You & Me”, yet far too often we let faulty assumptions drive our decisions. The result invariably means less-than-optimal resource allocation, lower income, higher costs and dissatisfied members. ASAE discovered that their publications catalogue did not, as they had assumed, lead to “long tail” sales of older publications.
  • MICRO PERSUASION  |  FRIDAY, JULY 2, 2010
    [Marketing] My Stats Reflect How the Web Is Changing - The Steve Rubel Stream
    The implications for what this means to marketers are pretty profound. Our marketing programs, creative, and content need to be useful/entertaining enough to get people to pass them along to the folks in their graphs who might/could/should be interested and receptive. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? However, thats hard to do given the way the sites are structured. Its an anomaly since I just switched).
  • WRITTENT BLOG  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Marketing] 10 Super Tips for Managing Freelance Writers
    Voice, Branding, and Existing Marketing. 'Image source. know exactly why you’re here, reading this. Creating content takes a really long time, especially if you’re trying to create something new, fresh, and valuable. Most of us just don’t have the kind of time needed to write articles that will thrive in an age where  SEO is more challenging (and based on quality content) than ever before. Well, I’m going to let you in on one of the best-kept secrets in business today. Everyone’s using freelance writers.  Articulate Your Goals. Increased lead generation.
  • PROACTIVE REPORT  |  SATURDAY, OCTOBER 24, 2009
    [Marketing] Social Media Newsrooms-nonsense or necessity?
    Or you can use one of the media room platforms on the market and get one up in a few weeks. Online newsrooms first made their debut about 5 or 6 years ago.  Only the very early adopters had one back then, but over the years we’ve seen a rapid increase in the number of journalists who say a newsroom on a company website is absolutely essential. Three years ago the idea of a social media press release was first discussed at the inaugural meeting of Social Media Club in Palo Alto.  The handful of us who attended that meeting,  including Tom Foremski who wrote the blog post Die!
  • SOCIALNOMICS  |  THURSDAY, MARCH 10, 2011
    [Marketing] You are worth more than $1.07
    You can’t look at Facebook marketing solely through the CPC lens. You empower your digital audience and mobilize them into an evangelizing army of ambassadors who market for you. To give the great Seth Godin a shout out, it is time for some Purple Cow thinking for Facebook marketing. They say you can’t put a price on friendship, but how about Facebook Fans? Personally I had hoped I was worth at least…three times that! Fans cannot simply be categorized into commodities that can be purchased. Frankly I think users are just getting used to ignoring the ads.
  • WRITTENT BLOG  |  FRIDAY, APRIL 25, 2014
    [Marketing] 11 Tips for Effective Website Copywriting
    The post 11 Tips for Effective Website Copywriting appeared first on Inbound & Content Marketing Hub. 'Like a good handshake, well-written website copy conveys professionalism, promotes trust, and engages the other person. The value of successful SEO copywriting can’t be overstated, but although some professional copywriters have an innate knack for content writing, the art of effective copywriting is one that can be easily learned. Following are some website copywriting tips to help you create masterful content. Research first. Tell a story. Keep it simple. Be accessible. Really?
  • ENGAGE  |  FRIDAY, MAY 13, 2011
    [Marketing] The Best Practice is Practice
    If you liked this, try: 6 Content Marketing Lessons from Warren Buffett. W e spend a lot of time reading how-to articles, case studies, and best practices. We want to make sure we’ve got the best advice and the surest path to success. We want to see how others have conquered problems in the hopes of replicating their success. And who can blame us? We don’t want to waste time or make mistakes that might cause pain; financial, emotional or otherwise. So we read. And we think. But the fact of the matter is we’ll never get better at our craft by studying best practices.
  • FRESHNETWORKS   |  FRIDAY, MAY 15, 2009
    [Marketing] 1. Introduction to community management
    Online communities Promoting Community Management Business chris brogan co-creation community management community manager customer communities freshminds FreshNetworks innovation Manager On the Web Online and offline online communities online market research social media Social network Twitter Virtual community Web web2.0 Tags: Holly Seddon Marketing 2.0 Image by massdistraction via Flickr. Brilliant and thrilling though it is, managing an online community is a strange and unusual job. Community managers will find they often fluff their words when describing what they do.
  • MINDJUMPERS  |  FRIDAY, AUGUST 27, 2010
    [Marketing] Spacebook and Danceroulette Music Video
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Using Social Media Monitoring to Improve Your Search Engine Marketing Relevance Facebook Places Explained » Spacebook and Danceroulette Music Video Posted by Anne Herngaard Aug 27th, 2010 Tweet If you are a tech, social media, augmented reality freak, you may fancy the video for the single N’importe Comment by French electronic duo The Toxic Avenger. Or maybe this world seems a bit more appealing for those of us who live out our “real lives&# on Facebook.
  • KIKOLANI  |  FRIDAY, APRIL 13, 2012
    [Marketing] Fetching Friday – Resources Mashup & My Arizona
    Why Marketers Should Invest in Visual Content Creation – Learn why visual content is a critical part of your content creation strategy. How to Track, Analyze, and Improve Your SEO Strategy – Learn how you can make actionable improvements to your SEO strategy by looking at your marketing analytics. Famous Bloggers and Internet Marketers Facebook Timeline Images – I thought it would be a cool idea to feature some of the top names in the industry and see what pictures they are using for their Facebook accounts. The Resources Mashup. Blogging / Writing.
  • CONVINCE & CONVERT  |  TUESDAY, JUNE 12, 2012
    [Marketing] 3 Common Facebook Ad Mistakes Everyone is Making
    There are so many options for marketers, it is a bit like flying the space shuttle for many of us. For many Facebook marketers we are having to learn how to create good Facebook ads by creating a few bad Facebook ads first. Facebook ads are a very powerful tool. We just don’t quite know what we are doing yet. But there are plenty of best practices and lessons to take note of to help improve that learning curve a bit. Make sure your business is not falling victim to these very common Facebook ad mistakes. Targeting Non-Fans. The data does not lie. The campaign is smart.
  • CONVERSTATIONS  |  SATURDAY, FEBRUARY 8, 2014
    [Marketing] Practice, Purpose, Perseverance, and Playlists in Saturday Videos
    Trends and Emerging Markets. Related Stories Small Business Owners Can Be Freelancers Too (Saturday Videos) Fred Astaire was a Content Marketer? 'Here are three videos with points of view to assist small business owners and solopreneurs who are already digging in and feeling a bit of overhwelm, though still in the early stages of a calendar year. John Paul Dejoria – Why I Never Use Email or a Computer (via Inc. Magazine). Listen for this quote: “Pay attention to the vital few and ignore the trivial many.” ” Can''t see the video in your RSS reader or email?
  • WEB METRICS GURU  |  THURSDAY, OCTOBER 7, 2010
    [Marketing] Monitoring Social Media 2010 in Boston – A Recap
    Amber also gave some tips on how to look for conversations that had “really work&# AND “had&# ; she stressed that it’s important to update the topic profiles regularly with a pipeline from sales and marketing people working on the accounts that are being monitored. I spoke at Monitoring Social Media 2010 in Boston this Tuesday, October 5th , and it was a fantastic event which keeps on getting better over time; was so busy at the event I decided to enjoy it and write a little about it later (now).   The ROI of Social Media Monitoring. More later.
  • PAMORAMA  |  FRIDAY, JANUARY 22, 2010
    [Marketing] 4 Social Media Trends for Business in 2010
    pamorama marketing, life, social media Home About Bookshelf Links Contact 4 Social Media Trends for Business in 2010 by Pam Dyer on January 22, 2010 Share StumbleUpon, Twitter, FriendFeed, Facebook, Digg, Xing… The list keeps growing as social media becomes intertwined in the daily lives of brands and consumers. This presentation was given by Jeremiah Owyang of Altimeter Group at an event hosted by Silicon Valley American Marketing Association. We’re in the midst of a fundamental shift in communication. Live the 80% rule. This is a movement: get your company ready.
  • GEOFF LIVINGSTON  |  SUNDAY, JANUARY 30, 2011
    [Marketing] Revolutions: Don’t Shoot the Social Media Messenger
    We just know that in some ways, these tools have lent themselves to a higher purpose than talking about Kim Kardashian’s marketing on Twitter. Image is from NorthJerseyMusic. As we watch protestors risk their lives and demand governmental change in Egypt , a secondary news story has evolved. Pundits are actively debating the role (or lack thereof) that social media and the Internet played in sparking the Egyptian protests, Tunisia’s revolution , and Yemen’s unrest. To deny the use of new tools as exciting and noteworthy in a revolution is a mistake.
  • BARE FEET STUDIOS  |  WEDNESDAY, OCTOBER 7, 2009
    [Marketing] Is it easy to tell if you are a scammer or straight-shooter?
    Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Activism , Branding , HowTo , Social Media > Is it easy to tell if you are a scammer or straight-shooter? Is it easy to tell if you are a scammer or straight-shooter? by Roxanne Darling on October 7, 2009 The social web has made it so easy for people to connect with each other and have a voice at the table like never before. Later back at home I could Google him. Hawai?i
  • THE WAY OF THE WEB  |  WEDNESDAY, JUNE 30, 2010
    [Marketing] Google Me – quick thoughts for and against…
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Data knowledge. Does it have to beat Facebook?
  • SPIN SUCKS  |  TUESDAY, OCTOBER 19, 2010
    [Marketing] Make Your Message Worth Sharing
    But despite these realities, many companies are still simply broadcasting stale marketing messages. Compelling stories , not marketing. Communication is about more than just putting messages in front of target markets or a list of characteristics on paper. Guest post by Becky Johns , author of I’m Working On It. The business world is obsessed with social media. It is obsessed with “conversation” and “engagement” and other such buzzwords. Yes, the way people use the web in a social way allows better contact with customers and prospects. The important part is social.
  • KIKOLANI  |  FRIDAY, NOVEMBER 19, 2010
    [Marketing] Fetching Friday – Resources Mashup, An Interview & Gift Wrap Inspiration
    Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. Making Money Online / Online Marketing. Comparing SEO and social media as marketing channels – what drives traffic and converts for whom. Essential Twitter searches for your business – ways to use Twitter search for reputation management, market research, competitor research, and local lead generation. This post is part of a weekly series, Fetching Friday, an interview, landing page success, and how to wrap a cat on kikolani.com. Blogging / Writing.
  • SOSHABLE  |  WEDNESDAY, AUGUST 20, 2008
    [Marketing] Avril Lavigne YouTube “Fan Cheat” Hoax Helps it Take Top Spot
    They used “cheating&# to promote a viral marketing campaign.  Read more about Viral Marketing on this blog. Tags: Social Media Marketing YouTube avril lavigne evolution of dance laipply Blast. What do John Edwards , the Chinese Olympic Gymnastics Team , and certain fans of Avril Lavigne have in common? They all may be involved in cheating. The difference is, the Avril Lavigne fans haven’t technically cheated.  So far, it’s worked.  They’re now #1. The end result is something completely original, though it has been copied many times over recent years.
  • KIKOLANI  |  THURSDAY, MARCH 31, 2011
    [Marketing] Fetching Friday – Resources Mashup & Mountain Light Timelapse
    Making Money Online / Marketing / Online Business. Why some blogs do not convert with affiliate marketing – listen to the whole video to see if there are ways you can improve your blog to perform better. Why affiliate marketers are the best marketers – 7 reasons why you should look toward affiliate marketers for advice on improving conversion, niche research, driving traffic, ROI, and more. Local SEO tracking: how to effectively track offline conversions – what custom entities to create to track offline conversions from online marketing.
  • GAURAVONOMICS  |  WEDNESDAY, APRIL 6, 2011
    [Marketing] CNN Story on Online Dating and Online Matrimony in India
    India’s online matrimonial industry is expected to bring in $63 million a year, according to a 2008 report by the market research firm Em Power. With internet use expected to boom in India in coming years — internet penetration is currently only around 5%, according to Mishra, but he said the arrival of 3G services means that many of the country’s 600 million mobile phone users will soon be online — entrepreneurs are seeking new ways to tap the online matchmaking market. We started concentrating on marketing in India and it really took off.&#.
  • KIKOLANI  |  WEDNESDAY, MARCH 30, 2011
    [Marketing] Kick Start Your Blog by Embracing the Nobodies
    This is a guest post by Danny Iny , an author, strategist, serial entrepreneur, and proud co-founder of Firepole Marketing. Commenting on small blogs can lead to collaborations like guest posting (we’ve had several very successful guest posts on Firepole Marketing that came about in this way). Your blog has been up for about six months, and your traffic is hovering around ten unique visitors per day… on a good day. And you know that at least one of them is your mom. Does this sound familiar? So you make your list of the hottest blogs to be on, and subscribe to them all. Blogging
  • BILL HARTZER  |  TUESDAY, SEPTEMBER 15, 2009
    [Marketing] comScore Says Google Leads Internet in Brazil and India
    NASDAQ: SCOR) has recently released a study that focused on Google’s dominance in two emerging Internet markets: Brazil and India. Even though Google seems to dominate the search market, Internet users tend to use Google in more in some markets than in other markets. In comparison, Internet users in Brazil and in India seem to be more obsessed with Google than in other markets. In some categories, Google is the only player of consequence, commanding considerably high market shares. comScore, Inc. In July, 2009, 29.8 percent). percent). Digg this!
  • SOCIALNOMICS  |  MONDAY, MARCH 18, 2013
    [Marketing] Fashion’s Love Affair with Social Media
    Social Media has become an integral part of every organisation’s marketing strategy. It has revolutionized brands marketing strategies and its approach to engaging with its public’s. Niche and high end fashion brands use Facebook and Twitter to converse with those in the mainstream market place and showcase the brand’s personality in a non-intrusive way. These brands focus their time heavily on creating campaigns that can be broadcast, shared and talked about across YouTube, Facebook, Pinterest and Twitter –who hold 85 per cent of the social media market share.
  • GEOFF LIVINGSTON  |  THURSDAY, APRIL 7, 2011
    [Marketing] Those Other Social Networks
    Video skills are not easy to come by, but this medium is becoming more essential in the larger marketing mix, and there is no better place to practice than the industry’s largest video social network. Image from the Outsiders. With an over-focus on Facebook and Twitter during the past few years, organizations may be doing themselves a disservice by failing to cultivate communities in other networks. These networks have their own strengths and weaknesses, and because of their sizable communities are significant in their own right. So why ignore them? Think again. More than 1.2
  • ENGAGING BRAND  |  TUESDAY, JULY 29, 2014
    [Marketing] How to Stand Out From Your Competition
    In any of these cases, this mindset is weaved into the whole customer experience from packaging to invoicing, from marketing to design. 'A business needs to offer something different or offer something differently to stand out from your competition. You understand that you need to differentiate yourself from the competition ; you understand you need to create reasons why you are the perfect supplier to your customer’s need. However in an age of abundance how can you be different ? Yikes, so many offers, so many choices… can you truly be different? Tweet this ). Tweet this ).
  • WAXING UNLYRICAL  |  THURSDAY, DECEMBER 9, 2010
    [Marketing] Online Videos 101: Keep It Simple, Stupid
    Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Until three weeks ago. in Communication program. Our faith (naiveté?)
  • THE RELATIONSHIP ECONOMY  |  MONDAY, MARCH 11, 2013
    [Marketing] What Are Your Most Important Assets?
    Corporations use tangible and intangible assets to produce value that a market will consume for the purposes of increasing the organizations economic value. Wikipedia defines as asset as “Anything tangible or intangible that is capable of being owned or controlled to produce value and that is held to have positive economic value is considered an asset. Websters defines assets as:a useful and desirable thing or quality: a single item of ownership having exchange value. The value of an asset is usually determined by how it is used to produce something of value.
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, FEBRUARY 7, 2013
    [Marketing] Think of Your Business As A Platform
    Attraction : Does your platform attract people; suppliers, resources, buyers and markets. Every business is a platform whether it is defined or not. The word platform defines the core elements around which the purpose of a business can be fulfilled. Once a business has defined its platform then suppliers, internal resources and buyers can create, add, distribute and consume value. In the old days businesses defined themselves by their products and services which framed the brand. Purpose : The purpose of your platform is the ongoing exchange and co-creation of value.
  • MICRO PERSUASION  |  MONDAY, JULY 12, 2010
    [Marketing] On Verified Identities - The Steve Rubel Stream
    todays job market, you need any edge you can get and corporate recruiters are loving it! He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 12 Jul 2009 On Verified Identities This is one of those streams thats too short for a blog, but too long for a tweet. It seems downright medieval to me that we dont have more ways to verify our various identities on the web.
  • CONVINCE & CONVERT  |  WEDNESDAY, NOVEMBER 7, 2012
    [Marketing] CheatSheet: 4 Mobile Ad Platforms That Work
    Whether your brand is B2B or B2C, marketing to your consumer is becoming more and more difficult, fragmented, and sophisticated. Because of media fragmentation as well as the on-the-go nature of today’s consumers, it is important to leverage all mediums possible to reach your target audience, including mobile. As mobile devices become more widely adopted by the minute, brands are turning their sights to mobile media as a new delivery channel. The challenge is what type/platform of mobile.
  • BILL HARTZER  |  FRIDAY, AUGUST 30, 2013
    [Marketing] SEO World Class…. What SEO Snake Oil Salesmen Look Like
    The set includes all Search Engine Optimization, Social Media Optimization, Mobile Marketing, Local Search, Reputation Management, Link Building, Analytics, Conversion Rate Optimization, Content Development, Pay Per Click Management etc. So, from what they’re saying, for $99 you get Search Engine Optimization, Social Media Optimization, Mobile Marketing, Local Search, Reputation Management, Link Building, Analytics, Conversion Rate Optimization, Content Development, Pay Per Click Management etc. 'I just love when I get these types of emails. From: Mark Lee. To: bill.
  • SOSHABLE  |  MONDAY, JANUARY 7, 2013
    [Marketing] The Three Google+ Components that Help with Search Rankings
    There’s a good chance that if you’ve been following the advice of internet marketing experts out there for the past couple of years, that you have a Google+ business profile. The rise of content marketing from a search perspective has been most positively affected by the +1 buttons on your site. This is why true content marketing on your website is so important from a search perspective. Google has stuck with its story that the various components of Google+ and the +1 button don’t have an effect on search rankings. They have to. Thus, Google+.
  • JASON YORMARK  |  TUESDAY, JANUARY 19, 2010
    [Marketing] Digital Printing Done Right: PrintingForLess.com
    I thought, boy, if I had some slick business cards with my personal brand, it sure would be nice to leave one with this artist and even the coffee shop in case they ever wanted to have some social media or digital marketing consulting done.  Related posts: 9 Great Social Media, Digital Marketing & Productivity Tools This entry was posted on Tuesday, January 19th, 2010 at 12:35 pm and is filed under Misc. jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Misc. Let me explain.  That’s where Printingforless.com came in. But hey, nitpicking here. 
  • NOWSOURCING  |  WEDNESDAY, NOVEMBER 28, 2012
    [Marketing] Cradlepoint Router: The Clutch Hitter of Office Broadband
    Over 250 Million people covered, 440+ markets commercially launch since Dec 2010, & more coming. Earlier this year, we were in a bit of a predicament: we had one broadband provider that wasn’t giving us the bandwidth we needed as a heavy design oriented company (pushing art files up and down the line is a huge Internet hog), so we looked at T1 alternatives. While a T1 might be great for office users that do light Internet tasks and you feel good about the dedicated connection, it wasn’t working for us from a bandwidth perspective. And they came through in the clutch.
  • NOWSOURCING  |  THURSDAY, AUGUST 30, 2012
    [Marketing] This Week in Infographics: It Pays to be Smart
    The app market is growing, and everyone seems to want to get a piece of the pie, however, it can be difficult to figure out the best way to monetize an app. This week we have quite a few infographics for you. Most of them have to do with being smart, hence the title. Well, not so much about being smart, but making the right decisions. The first infographic breaks down the DNA of a successful book. There are three categories of a book that are important for it to become successful: content, genres and readers. Next up we look at the top restaurants in social media. Presented by Hiptype.
  • STEPHEN P SMITH  |  TUESDAY, JULY 27, 2010
    [Marketing] Tuesday Morning Staff Meeting
    23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! am coming off of the “weekend&# (2 days off in a row!) Getting a jump-start on blogging is a good idea.
  • STEVE RUBEL  |  MONDAY, AUGUST 16, 2010
    [Marketing] Question: What Will Emerge as the Next Great Social Network? - The.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 16 Aug 2009 Question: What Will Emerge as the Next Great Social Network? get asked all the time what is emerging as the next great social network. still believe it will be a network of sites powered underneath by technologies from Facebook, Google and Twitter. would love your insights here. ran their traffic stats through Google Trends and compared them to Friendfeed as a base. Posterous right now is the leader.
  • STEVE RUBEL  |  TUESDAY, AUGUST 17, 2010
    [Marketing] Thoughts from the Road: Rage Against the Machine - The Steve Rubel.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 17 Aug 2009 Thoughts from the Road: Rage Against the Machine Kicking off a new feature here - short podcast all created and mailed in via my iPhone 3GS. In this episode (03:45). why suddenly is there a rage against the services we once loved - Twitter, the iPhone and perhaps even Friendfeed? will this push power users more toward open systems like Android? Whats your view. Listen in and leave a comment below.
  • STEVE RUBEL  |  SATURDAY, AUGUST 28, 2010
    [Marketing] Screencast: Google Reader Isn't Just for News, It's Also an.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 28 Aug 2009 Screencast: Google Reader Isnt Just for News, Its Also an Awesome Database Think RSS is dead ? Think its too slow for the age of streams? Perhaps thats true for news. But have you ever considered using Google Reader as a private database? In this screencast I will show you how I do just that. This is why, for some like Marshall , RSS still remains essential. Volker Jaeckel) said. Thanks for this.
  • STEVE RUBEL  |  SATURDAY, SEPTEMBER 11, 2010
    [Marketing] How To: Backup Your Tweets and Make Them Searchable with Google.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 11 Sep 2009 How To: Backup Your Tweets and Make Them Searchable with Google Calendar As I understand it, Twitter doesnt make more than your last 3000 tweets archived or searchable. But you can go store them going forward using Twistory and Google Calendar. had signed up for Twistory way back in late 2007 and added it to Google Calendar. Heres how you can do the same for yours, at least going forward. Very cool.
  • WEB METRICS GURU  |  SATURDAY, JUNE 18, 2011
    [Marketing] Radian6 Insights Platform Insight
    What you’ll probably end up with is using the Insights to get an idea of what the audience is for a topic, without assurances the information is actually accurate, or not – as the state of these platforms, while improving, is still not good enough for basic market research yet.  FEMALE RESULTS: I think the problem may be that people have an expectation provide Market Research capabilities; it’s clear to me why that is – Market Research is something people will pay a lot of money for. of it.  is too small a sample to make meaningful insights around. 
  • JEFF KORHAN  |  TUESDAY, JUNE 29, 2010
    [Marketing] Facebook Tips for Better Enagement
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « 10 Blog Commenting Strategies | Main | Reaching Out for Small Business Success Stories » June 29, 2010 Facebook Tips for Better Engagement Today I sat in on a webinar presented by Dan Zarrella.    I met Dan on Twitter during the early days when it was less crowded than now.    He is a self-described - social media scientist. This basically means he is a geek among geeks! This particular webinar focused on Facebook. 
  • CONVINCE & CONVERT  |  TUESDAY, AUGUST 10, 2010
    [Marketing] Why Influence Mining is the Next Gold Rush | social crm | Social.
    Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Raj Kadam : The question we ask is whether the specific data is useful to marketers. JB : How are companies incorporating influence metrics into their marketing? Marketing? As a marketer, I'm overjoyed. It’s in our DNA. JF : Hyper-targeting. Thanks.
  • MICRO PERSUASION  |  THURSDAY, JULY 1, 2010
    [Marketing] Google Wave Is On My Radar - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 1 Jul 2009 Google Wave Is On My Radar I keep a massive list on my computer called "Discovery." These are products and services I am evaluating both for potential Edelman use as well as to satisfy my own personal insatiable curiosity for new technology. thought I would use the lifestream to open this up a bit. Turned it off.
  • ENGAGING BRAND  |  THURSDAY, JULY 17, 2014
    [Marketing] Don’t Forget This Fact About Social Media Connections
    What part of the market will you not serve and what problems will you NOT solve. Connect truthful marketing reasons to the right customers and disconnect from spin that annoys. Connect those marketing reasons to an offer for sale and disconnect from the traditional spin and tell. 'Connections. Connecting. Everything you read about social media is about connections. However often what is forgotten is that to connect to something, you need to disconnect from something. Then either find a partner or someone that you can steer customers towards. Share. Social Media
  • ENGAGING BRAND  |  MONDAY, JANUARY 27, 2014
    [Marketing] Is there a crisis of business sales thinking?
    Big does not necessarily mean you are able to control the market because the market is global rather than local or national. Here the business would aim at keep extending the market past the current offer to retain and keep customers. 'The word ''big'' seems to be synonymous with success in the past BUT is that changing? Big no longer also means profitable. Big does not necessarily attract the best talent anymore, indeed it may be a turn off to the millenial generation. So are we facing a crisis of thinking at the top of businesses? think it is possible.
  • PUSHING SOCIAL  |  FRIDAY, DECEMBER 9, 2011
    [Marketing] The Best of PS: Twitter, Geeks, Pop Ups and More
    There is No ROI in Social Media Marketing bit.ly/szxYga Marketing Links They Didn’t Show You in School bit.ly/s4yzEF The 6 Stages of Exposing Yourself with Content Marketing bit.ly/vMr6O5 Simple Words That Will Help You Build Your 2012 Marketing Plan | Blue Kite Marketing j.mp/uqoObL. Get the kids and gather around. It’s time for the weekly review of what matters this week in Social Media. Or at least what I think is important. First let’s start with the posts this week. The Rise of the Social Geek. The world is changing faster everyday. t4N0p9.
  • IMAGINE YOUR REALITY  |  FRIDAY, JULY 16, 2010
    [Marketing] Why social media is a vocation
    He argues that social media is a set of tools and a method for reaching people, which I think is a half right assessment of what social media is…half right because it mainly acknowledges social media as a technology and a marketing method, but also wrong, because social media is more than just a set of tools or a method. The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out?
  • IMAGINE YOUR REALITY  |  THURSDAY, OCTOBER 7, 2010
    [Marketing] How to figure out how to participate on social media sites
    I’m currently utilizing the same learning process with Third Tribe marketing (Affiliate link). The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? The reason I do that is because I usually need to spend some time figuring out how the site works and what my role is in the site. Imagine Your Reality. All Rights Reserved.
  • ALMOST SAVVY  |  FRIDAY, OCTOBER 31, 2008
    [Marketing] Blogging Between Hot Flashes
    My many twitter friends, especially Clara Kuo of The Millennium Marketer ( @manesaclara ), have replied instantly to queries with answers and words of encouragement. Social media marketing is new territory and there’s no such thing as being too late to the game. Different experiences, different perspectives. We’re at different points in our lives. As the kids I know say, it’s all good. I’m not young or, rather, not as young as most of the tech-online-wired crowd. didn’t grow up reading blogs or surfing the net. Do I belong in the blogosphere? You bet.
  • ALMOST SAVVY  |  FRIDAY, OCTOBER 31, 2008
    [Marketing] Blogging Between Hot Flashes
    My many twitter friends, especially Clara Kuo of The Millennium Marketer ( @manesaclara ), have replied instantly to queries with answers and words of encouragement. Social media marketing is new territory and there’s no such thing as being too late to the game. Different experiences, different perspectives. We’re at different points in our lives. As the kids I know say, it’s all good. I’m not young or, rather, not as young as most of the tech-online-wired crowd. didn’t grow up reading blogs or surfing the net. Do I belong in the blogosphere? You bet.
  • WWW.MISSIONTOLEARN.COM  |  MONDAY, OCTOBER 11, 2010
    [Marketing] Who are your curators?
    also curate my own info stream on nonprofit marketing, knowledge sharing and information management via Google Reader, and anybody is welcome to follow or subscribe: [link] We at IssueLab definitely agree (although sometimes grapple) with the importance of content curation. Mission to Learn – Lifelong Learning Blog Know Better. Live Better. Who are your curators? by Jeff Cobb I had already planned to write a post about “curators&# today when I noticed that Jeff De Cagna has posted about the “ content challenge &# over on SmartBlog. The first is to find great curators.
  • PROBLOGGER  |  TUESDAY, JANUARY 1, 2013
    [Marketing] Keep Your New Year’s Resolution: Set up a Social, Search-optimized WordPress Blog … Today
    We’ll go through a step-by-step process, including tools and resources for each step, to set up a WordPress blog that is optimized for social and search marketing success. MailChimp to collect email addresses for email marketing. Market Samurai. This guest post is by Marcela De Vivo of Gryffin.co. Recently ProBlogger discussed how to brand your blog , how to find your voice , and how to build your authority. Image courtesy stock.xchng user panoramadi. Just this week alone I went through these steps with four different people who want to jump on the blogging bandwagon.
  • MOBILEGROOVE  |  MONDAY, JANUARY 10, 2011
    [Marketing] Five From Five: Mobile AR Competition & Innovation Heats Up
    In 2011 some segments of the market will find it attractive to offer hands-free AR — and their needs will be met by at least two companies able (and prepared) to offer these capabilities. Today the popular (and viral) Five From Five series continues with mobile Augmented Reality (AR) and asks five companies/influencers across the emerging business ecosystem for their pick of hot topic and trends. Her five predictions for 2011: 1.     The mobile AR active user base will break the 10-million barrier but not reach 15 million. In February she will chair the first mobile AR Marketplace.
  • ENGAGING BRAND  |  SUNDAY, APRIL 6, 2014
    [Marketing] Show 480 - Design without Ego but with Purpose
    'The Engaging Brand podcast  covers  social marketing , business ideas and  brand marketing tips  and as a subscriber remember you can download Bob''s Guide to  Social Leadership Powers  - the new ebook for just 99p using the discount code ilovebob. The Engaging Brand podcast covers social marketing, business ideas and brand marketing tips and as a subscriber remember you can download Bob''s Guide to Social Leadership Powers - the new ebook for just 99p using the discount code ilovebob. We discuss. How design is not about romance but about a repeatable process.
  • ENGAGING BRAND  |  FRIDAY, MAY 16, 2014
    [Marketing] Let Rip - Social is About Being You!
    Risk is a natural part of business and if we are close enough to our customers, close enough to our market then risk should be part of our gut instinct. The boundaries are the market that you serve, the values that you live by, the services that you offer. You know your market better than anyone else. 'You can hold back. Your worries can stop you from acting on your gut instinct, that same gut instinct that got you this far. Our desire to get it right, gets in the way of releasing our passion. Yet we know passion sells. We can destroy any idea by overthinking. Tweet this ).
  • SOSHABLE  |  FRIDAY, APRIL 26, 2013
    [Marketing] This Guy Sucks…A Magic Moment
    Sure, you want to write for marketing, but don’t limit yourself to just marketing and self-help material. Read marketing books written this week and read marketing books written a decade ago. 'When it comes to wannabe-writers and reading, Stephen King tells us there is a magic moment, and this is true (even for SEO writers). There is a single intoxicating instant that only readers are privy to, and it comes when you lay down the book, shake your head with wonder, and mutter: “This guy SUCKS. Can write better than this!” Nothing grows in a vacuum.
  • SOSHABLE  |  TUESDAY, AUGUST 30, 2011
    [Marketing] Where Did All The American Jobs Go? [Infographic]
    The US job market is nowhere close to where it should be. For example: 150,000 new jobs should be added each month to keep up with the growing population but in January, 2011 there were only 36,000 jobs added. America is losing jobs and the reason for it is because US companies are sending these jobs abroad. India and China are among the top countries where most of the jobs are being outsourced. Take a look at this infographic which highlights where in the world are the American jobs… ++ Click to Enlarge Image ++ Image Source: MBAProgramInfo.com. Infographics
  • NET-SAVVY EXECUTIVE  |  THURSDAY, OCTOBER 4, 2012
    [Marketing] The Summer Reading Post
    Nassim Nicholas Taleb's first book, Fooled by Randomness (2001), covers much of the same territory—people misinterpret randomness habitually—but it returns too often to the financial markets for its lessons and examples. It seems that I'm late posting this year's "what I read this summer" post. That's to be expected, since I'm behind on the reading pile, too. But summer is giving us an encore this week, so here's my chance to share some of the interesting things I've read with you. This one's weaker as a novel, but it raises serious issues: Black-hat PR in social media.
  • SOCIAL WAYNE  |  FRIDAY, FEBRUARY 10, 2012
    [Marketing] Day 10: People of color impacting the social web – Melinda F. Emerson – #29DaysofDiversity
    She is an author, speaker and small business coach whose areas of expertise include small business start-up, business development and social media marketing. As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human. Each post will include a picture, bio, two links from the selected person and this paragraph. Emerson. Melinda F.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Marketing] Personal anticipated information need
    10 No. 3, April 2005. Contents |. Author index |. Subject index |. Search |. Personal, anticipated information need. Harry Bruce. The Information School, University of Washington, Seattle, WA 98195, USA. Abstract. Background. The role of personal information collections is a well known feature of personal information management. The World Wide Web has introduced to such collections ideas such as filing Web pages or noting their existence in Bookmarks and Favourites. Argument. Elaboration. Conclusion. Introduction. Personal information collections. 1954 ; Van Meter and Middleton 1954 ). 2001 ).
  • PROACTIVE REPORT  |  TUESDAY, JANUARY 5, 2010
    [Marketing] PR Trends 2010: Video
    It won’t be long until every company is using video in some way to market their business, sell their product, extend their brand, and/or increase exposure.  There is no doubt that we’ve become a visual lot.  If a picture is worth a thousand words a video is definitely worth a couple of thousand.  Watching video online has exploded in the last three years. YouTube is now the 2nd biggest search engines after Google.  People search YouTube to find videos about the subject they’re interested in.  No surprise then that How-To videos are one of the most watched genres.
  • ALMOST SAVVY  |  SUNDAY, MAY 3, 2009
    [Marketing] Blogs: I'll Show You Mine if You'll Show Me Yours
    Just check it out: [link] I also blog myself about marketing (click my name above) and then I have a personal travel blog which I don’t update too often. I’ve enjoyed your Marketing Safari blog for some time now and look forward to more great content. The Florida Writers Conference blog ( [link] ) is a marketing blog for the conference (October 23-25 in Lake Mary, Florida, you should come). I’m the virtual group leader of the Florida Writers Association, and that blog is an outgrowth of that position (but I need to market it better). And Twitter.
  • DREW'S MARKETING MINUTE  |  SUNDAY, SEPTEMBER 4, 2011
    [Marketing] Are we living lives of quiet desperation?
    Why in God’s name am I telling you all of this on a marketing blog? … who out there is truly feeling alone? I’m not a big believer in coincidences. I am however, a big believer in clues. think our lives are littered with clues… and usually we either dismiss them or are completely oblivious to them. Who you think doles out those clues depends on your spiritual beliefs. For me, I’ve often joked that  God starts with pebbles and it’s about the time He’s placed a boulder in my path that I finally notice. Who leaves the clues isn’t my point.
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