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    [Marketing] Who is the Social Customer?
    think the biggest concern I have is that we run the risk of generalizing and assuming about the 'social customer' just like we have in previous marketing efforts. Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Who is the Social Customer? View Comments June 24th, 2010 You might have heard that Social CRM is all around developing strategies around the “social customer&#.  But, what exactly is a social customer and what do brands need to know about interacting with her?  Here’s what we covered from a high level.
    [Marketing] New Year's Resolutions for Job Seekers
    Much of the job market is hidden, sometimes even unknown to HR. Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra!
    [Marketing] Talking The Social Media Walk
    The Random Me blog post | Marketing, Public Relations and Social Media Blog | Atlanta, GA says: December 16, 2010 at 2:11 pm [.] Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Burke always, always keeps her promises! Stacy Lukasavitz wrote, “I used to subscribe to this school of thought adamantly, Shonali. Engage.
    [Marketing] Speak No Evil – Why Trust Isn’t a 4 Letter Word in Social Media
    The belief in decentralized social media and every employee being in marketing is taking root in America. In short, they don’t trust non-marketers to represent the brand appropriately. The people who oversee social media in companies are afraid that other employees will pull a Rashard Mendenhall and do more harm than good, leaving the “professional marketers&# to rush in like a bucket brigade to douse the flames and pick through the smoldering ashes of the brand. Now is the summer of our discontent. It was the best of times, it was the worst of times. Seriously?
    [Marketing] 5 Secrets of Blog Posts that Go Viral
    Every marketer ought to delve into Mark Hughes’ book Buzzmarketing. For marketers, examples of “safe” taboo content topics could include: Are you unhappy with your outsourced content? Will the content marketing bubble pop? How much do content marketers earn? Consider taking a wildly different look at a commonplace topic, or emphasizing the unusual in your next piece of content marketing. The post 5 Secrets of Blog Posts that Go Viral appeared first on Inbound & Content Marketing Hub. Actually, neither is budget. It’s crafted by smaller brands.
    [Marketing] How to Become a Stellar Guest Blogger
    Ann blogs on search marketing and social media. Reply Laura @ Learn affiliate marketing June 14, 2010 at 4:49 pm Follow on Twitter: @IMteacher Nice article, Ann! Laura @ Learn affiliate marketing´s last blog … Spreading the word: Guest posting contest at! Marketing in 2010 is not merely about links. Therefore today’s marketing is more about brand building than anything else. Article marketing is unable to offer you brand exposure. In fact, it is turning into a mainstream tactic.  Guest posting works best when done regularly.
    [Marketing] How Reading Fairy Tales Can Improve Public Relations
    Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! actually have a bunch of them. Also Cinderella. Also Sleeping Beauty.
    [Marketing] Why Content Wins
    AriHerzog is a digital marketing and government professional seeking a position in community affairs. 'It is suggested that email messages be constrained at the risk of losing you: Limiting yourself to five sentences forces you to think in a concise manner, helping you stay focused and save time. Shorter emails also allow the recipient to make a quick decision on what action to take, increasing the likelihood that you’ll receive a reply. Yes and no. There is a value to short and simple. Such as this sentence. Writing is not an exercise in excision, it’s a journey into sound.
  • ARI HERZOG  |  FRIDAY, MARCH 4, 2011
    [Marketing] Working It
    am working the only way I know how to work by networking, marketing, and selling other people and their products in the hope that someone will look at me differently and sell me in return. Rafting photo by Jordan. Answering my call to action earlier this week, David Bennett stung me with his response. Ari] seems like he wants to get on in life and he is a city councillor – but he spends time on this social media stuff – almost like he is working on a thesis or something. I’m not working on a thesis. But I know why David writes that. am not working at an organization.
    [Marketing] Even Google Says Facebook is #1
    Google says the data is aggregated from Google Toolbar data, Google Analytics data, opt-in external consumer panel data, and other third-party market research. By Erik Qualman. “ Top 20 Websites in the World {source: Google. Google  released a list of the top 1,000 sites in the world. This list is a result of new. features that Google has enabled for its AdWords clients, specifically allowing advertisers to  only show their  ads on these top 1,000 sites. Facebook secures the top ranking globally with 570,000,000,000 page views and 540,000,000 unique visitors.
    [Marketing] 2012 Black Friday and Cyber Monday Deals for Bloggers
    Without further ado, here are some great Black Friday and Cyber Monday deals for bloggers and online marketers for 2012. FBInfluence – Amy Porterfield, author of Facebook Marketing All-in-One for Dummies, is officially relaunching the Facebook Influence program at noon EST on Black Friday. Premise is the complete digital sales and marketing system for WordPress. What’s the best part about Black Friday and Cyber Monday online? Photo Credit: Black Friday vs. Cyber Monday Infographic by Exelate. This list will be updated as new deals are found, so stay tuned!
    [Marketing] Social Media: A Change Agent
    Diva Marketing is part of an online influencer network for MNS Business on Main. A few weeks ago I had an ah ha moment. It was something so obvious that it was almost a dah ah moment. Within an organization social media is a catalyst for change. Not only does social media come tied up in ribbons of change but it is wrapped in paper comprised of shades of gray. For enterprise cultures that are built on black and white directives introducing social media can be very uncomfortable. ocial media does indeed change the game for every company. There is a house that is no more a house.
    [Marketing] Diva Marketing Blog - Untitled Article
    Most of Diva Marketing's community is savvy when it comes to online safety but for those who are new to participating in public digital conversations, e.g., Facebook, Twitter, blogs, etc. This crazy social media world opens doors that are unexpected. One for me is helping people "get" (Girlfriend, need I say it?) social media. . Sometimes you have the opportunity to speak to a group where you feel honored to be invited. Sometimes it's even a personal pleasure. couple of weeks ago I had the honor and pleasure to be invited to participate at an innovative program. The concept was masks.
    [Marketing] Association Social Media: American Land Title Association
    If budget and resources were no object, I’d really like to be able to focus more on SEO and direct marketing to both consumers and our members. 'In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media.  . Who do you report to? . Live and learn.
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. image via the Bart Simpson Chalkboard Generator ) More from Convince and Convert 7 Deadly Sins of Social Media 7 Secrets to Successful Social Media Farming Teach and then Reap Convince and Convert Recommends Social Media Marketing… Simplified (The Arkayne Blog) How to Introduce Social Media to Your Business (Danny Brown) How Not To Use Social Media (The Arkayne Blog) Tagged as: social media , Social Media Marketing , social media quotes Did you enjoy this blog post?
    [Marketing] How The Automotive Industry Can Lead Digital Innovation
    From traffic alerts, to law enforcement alerts, and from marketing alerts to alerts based on bio-sensor data; the potential of the CAR API is only limited by what we can imagine. Did anyone else else grow-up on stories about the old automotive pioneers? Stories about how every innovation pushed the industry forward. I'm not sure what happened, but let me outline a 5 point plan to re-energize the automotive industry. THE CAR API. Let's assume the constantly connected car is already here. We should have bidirectional communication between the cloud and any vehicle. TAP THE CROWD. Connect.
    [Marketing] Brands in Action: The Big, Bad Re-brand
    This included: Market overview, Delaney background and offerings, brand positioning, key messages and brand attributes and the core focus of the branding.  We also created marketing assets, based on the brand lexicon and key messages we had established and the strong visual identity. Wisdom London Creative Communications is our world… « Brands in Action: Raising a family of brands Branding Glossary » Brands in Action: The Big, Bad Re-brand We’ve seen recently what can go wrong with a re-brand , on a pretty major scale.  Here’s how we approached it: 1.
  • ENGAGE  |  MONDAY, MARCH 10, 2014
    [Marketing] SXSW Interactive: The Real Talk About Brands, Social Media and Consumer Behavior
    Andrew Hanelly, senior vice president of strategy, and Tina Kelly, vice president of interactive marketing, boldly went where few presentations go and opted to forgo the “next slide please” awkwardness that comes with being tethered to a digital deck. Hanelly discussed the Oreos moment at length during the session and he raised some provocative questions: Did the Super Bowl tweet translate into sales and is real-time marketing like that realistic for most brands? One area of debate involved the use of bleeding edge social platforms like Snapchat and Reddit. Power out? No problem.
    [Marketing] Accept credit cards with 0% hassle!
    wanted to share a solution that we’re using at McLellan Marketing Group with great success. Marketing tip #38: Beware of unintended consequences. Accept credit cards hassle free! Many small businesses struggle with the desire to accept credit cards but the hassle factor or the costs make it seem impossible. It’s called Square. Square is an app tied to your iPhone or Droid (or iPad ). When you sign up for the service, they’ll send you a credit card reader that fits into your smartphone. It really is that simple. if you enter the charges in manually.
    [Marketing] Join Mark Story for a Special Livefyre Q&A Today
    He’s a good friend – someone I  finally got to meet in person during the Marketing in the Round book tour – and he’s written the book on how to get a job in social media management. You may notice this is becoming a regular thing. Having authors on to answer questions about their books. On the third Wednesday of every month, we’re going to continue the trend (except next month we’re doing it on the third Tuesday because of American Thanksgiving). But today? Today we have an awesome guest. Starting Your Career as a Social Media Manager. Today’s Chat.
    [Marketing] The Case for Content Curation
    Sales & Marketing. How does it fit into a content marketing strategy , and how effective is it, really? But for marketers with time and resource constraints, and for companies that perhaps don’t have an effective content marketing strategy in place, content curation can be an easy and efficient way for them to dip their toe into the content marketing pool, and get in the habit of interacting with their customers in ways that are meaningful and rewarding — for both parties involved. Tagged in: content curation content marketing marketing strategy SEO.
    [Marketing] The Social Approach to Helping Military Members
    'Businesses are taking creative approaches to advertising and marketing strategies, using a variety of platforms and reaching out to a number of customers and potential customers in specific groups. One of these ways of marketing is to use social media to reach out to current and former military members. Some Examples … MilitaryAvenue is a site where companies can market directly to military families. Because of the marketing strategies, Frog in My Box can easily reach out to military members. Using social media is just one way to reach out. Showing Gratitude.
    [Marketing] Social Media is No Longer Super Neat-o
    What does this mean to us as consumers, marketers and business owners? This post was already cooking in my brain last week and then Gini Dietrich wrote about  social media in Egypt. She got in my head a little bit but I have more to say, so pardon some of the redundancy (we could all use a little repetition, couldn’t we?). had a real estate developer client many years ago. They were very proud of the fact that they had Internet access in their homes and as far as they were concerned, I couldn’t make that fact prominent enough in all the messaging. Really? I thought). And oh! d argue no.
    [Marketing] A Guru or the Gang: The 4 Ways to Staff Social Media in Agencies
    Convince & Convert is the fifth marketing services firm I’ve started or operated, and I work with many agencies every week to help them package, price, staff, and sell social and digital. I’m an agency guy. In the past two years alone, I’ve helped more than 25 agencies build a social media practice. During these adventures I’ve discovered that there are 4 ways agencies can staff social media. Each has benefits and drawbacks, and I illustrated them in a Webinar last.
    [Marketing] A Guru or the Gang: The 4 Ways to Staff Social Media in Agencies
    Convince & Convert is the fifth marketing services firm I’ve started or operated, and I work with many agencies every week to help them package, price, staff, and sell social and digital. I’m an agency guy. In the past two years alone, I’ve helped more than 25 agencies build a social media practice. During these adventures I’ve discovered that there are 4 ways agencies can staff social media. Each has benefits and drawbacks, and I illustrated them in a Webinar last.
    [Marketing] Habits & Familiar Locations / Haunts of Foursquare Check-ins
    Not sure what the results of that attempt to use a social media clan to harness popularity did – but his book ranks very well on Amazon, esp in the Web Marketing Category. But I quickly gave up on the idea, not because I could not do it, it was simply my approach is different, I’m an analyst, not a marketer. I can get others to do marketing for me, but fundamentally, my work is with revealing truth, not spreading it. Been thinking about all the Geo-location data I’m collecting in Radian6 around 4SQ check-ins. million) then. But what is new?!
    [Marketing] 6 Lessons Learned From the Demise of MySpace | facebook | Social.
    Approximately 10 years after having 67% of the search market, Yahoo! And they never really pushed into the huge Asian market either. It never captured the social media market. disagree with your view all these changes and additions are good for Brands or Marketers. The Live Feed and Social Graph is what they are selling marketers on. creating and showcasing) has a far broader mass market appeal – both to users and the marketers that wish to reach them. « Musings on Marketing and other Morsels [.] But back to MySpace. link].
    [Marketing] Why You Should Write A Book
    If you follow the prescription that there are too many books about any particular topic out in the market and that there's not much more to say, your art will never fully be realized and the world quickly becomes a less creative space. These are places where my Blog and the marketing materials of Twist Image can never reach. marketing material. There are a lot of books that have already been written about Social Media. There's really not that much more to say. Those two sentences may sounds like a truism, but they are not. Do you understand the nuance? it's a compilation.
    [Marketing] Why Social CRM in a Non Starter in India
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Why Game Thinking is a Bigger Idea Than Game Mechanics Two Paradigms of Digital Activism: Empowering With Information and Engaging With Inspiration (The Freedom Fone Case Study) » Why Social CRM is a Non Starter in India Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Perhaps, these Indian SMEs have customers in the US. Lets talk.
    [Marketing] TEDxGreenville, March 5, 2010
    Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ TEDxGreenville, March 5, 2010 by trey on March 6, 2010 “Ideas worth sharing.&# You probably recognize the famous tagline of TED, the phenomenal annual meeting of super bright presenters. Hopefully you’re already a regular consumer of the free video content offered through TED and, if you’re an iPhone user, hopefully you’ve already downloaded the TED app (yep, there IS an app for that). Ready? That’s what Tim March did. Main Street, Ste.
    [Marketing] 5 Quick Tips: Take Your Corporate Blog to the Next Level
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Tips for E-mail Marketing Deliverability An Interactive YouTube Adventure » 5 Quick Tips: Take Your Corporate Blog to the Next Level Posted by Tehneyat Waseem Aug 12th, 2010 Tweet We have previously been doing a series of blog posts focusing on blogging, giving away reasons of why to run a company blog and tips on how to start a blog , how to choose a blogging service and how to be a great blogger. Review content theme and editorial guidelines Have a clear goal and theme for your blog.
    [Marketing] 3 Web Design Tools for Non-Web Designers Who Need to Explain Design Ideas
    But working in the realm of content marketing means I sometimes need to sketch, share, and explain design ideas to my colleagues in a format more coherent than scribbles on a napkin. I couldn’t draw you a 6-inch straight line if you gave me a ruler, a pencil, and a 5-inch head start. Seriously, design is not my forte. Just ask anyone who has ever tried to copy off my papers in high school. My doodles are terrible and cast doubt on my ability to perform basic motor functions. Scribble on Screenshots Before You Send Them A tool to help you pull this off:
    [Marketing] Fetching Friday – Resources Mashup, Black Friday & Cyber Monday Deals
    FBInfluence – Amy Porterfield, author of Facebook Marketing All-in-One for Dummies, is officially relaunching the Facebook Influence program at noon EST on Black Friday. Premise is the complete digital sales and marketing system for WordPress. 18 Ways to Create Unique Content From Survey Results – Market surveys can be a rich source of unique, original content. Once you’ve decided Facebook is right for you as a freelancer, you’re ready to put together an action plan on how you’ll use it to promote your business and market your services. Courses. Ebooks.
    [Marketing] Emergent Collaboration Vendor Review: Igloo Software
    Every Friday I’m going to be reviewing a vendor in the emergent collaboration space and will provide an overview on that vendor which includes everything from leadership and vision to technology and market focus. Unfortunately I didn’t get a chance to actually speak with Dan but I did speak with Andrew Dixon the SVP of marketing and operations (which means he doesn’t sleep much). They mainly serve the mid-market and are strictly business-to-business. However, their marketing budgets are not as massive. Integration capabilities. Support. Pricing.
    [Marketing] Join me for #GEOChat live from Gowalla’s HQ in Austin, TX, Tuesday at 2pm. Have your LBS questions ready.
    EST and the response has been great so far with various individuals from marketing agencies, media outlets, and location-based services participating. Original graphic by Jess3 ! few weeks ago I launched #GEOChat a weekly location-based twitter hashtag conversation about all things location. GEOChat is just one out of three location-based twitter hashtag chats. There’s @4sqchat and LBSChat that take place on Monday and Thursday night at 9:00 P.M. EST. #GEOChat takes place every Tuesday at 2:00 P.M. How can you participate? Be ready tomorrow at 2:00 P.M.
    [Marketing] my6sense Extends Stream Personalization to Android
    As evidenced by the solid press coverage and user feedback at the conclusion of day one on Android, my6sense is filling an important role in the expanding Android market, cutting through information overload, while at the same time, unifying the different streams of Facebook, Twitter, RSS and Google Buzz. Being in the marketing role doesn't mean I hold too much sway over the company roadmap and I can't do a lick of code, but be sure we're listening. Despite more than a decade's time in marketing roles for technology companies, I am not one who is keen on superlatives.
  • TWIST IMAGE  |  SUNDAY, MAY 4, 2014
    [Marketing] Networking Is Not Working
    content marketing. digital marketing. marketing blogger. marketing podcast. 'Episode #408 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. have an aversion to those in wealth management. That being said, I have many friends in the space and I''m thankful for the professional help I have received to date from some very smart people. They would "work the room" and fling out business cards like ninja stars at any body in their way. Derek Coburn is a wealth management guy, but not "one of those guys."
    [Marketing] Benefits of Social Media
    This would be in regards to the diverse ways in which businesses can tap the power of social media in order to upsurge their sales, directly reach their target audience or consumers, and minimize their marketing costs. Social commerce, social search, online word of mouth, mobile apps, as well as the influence of peer-groups are jointly making the traditional marketing strategies archaic. 'Logically, every entrepreneur or any other business/economics minded person across the globe would develop the urge to know and/or understand the impacts of social media on humans’ daily lives.
    [Marketing] How Success if a Series of Listening Moments
    New business ideas or the best business ideas forget about structure - the structure of the business and the market. need to let the product and service "live" and tell us the best way to make it, sell it and market it. Business is a network, a living network. The problem is how you keep the "living" part true in a world of short term decisions and functional responsibilities. So how do you keep creating business ideas breathing in a framework which is not built to provide oxygen to them? Because breakthrough thinking needs breakthrough approaches. the idea. the employees.
    [Marketing] Blogger outreach - 8 "no-nos" to avoid and what to do instead
    especially if you’re targeting a younger market that may have never even picked up an actual newspaper. Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 8 blogger outreach no-nos to avoid at all costs Posted by arikhanson on 22. Sep, 2010 in Uncategorized Last week, Danny Brown and Gini Dietrich led an interesting discussion in the “Start Blogging Now&# (#sbt) chat around PR and blogger. have to admit, I agree with Gini to a large extent. How we “pitch.&#
    [Marketing] Flipboard CEO Mike McCue (@mmccue) Has An Amazing Day
    It's pretty close to the 1-2 punch I pulled off with announcing the VP of Marketing role at my6sense on August 23rd and Braden being born on August 24th. You can download Flipboard from iTunes here ) Disclosure: I am VP of Marketing for my6sense , which theoretically can be seen as competition for some aspects of Flipboard and Ellerdale. One would think that being named to the board of directors of one of the hottest private companies on the Web on the same day they announced a raise of a rumored $200 million would be an incredible achievement in itself.
    [Marketing] 35 Simple Blog Topics For You To Choose From
    The post 35 Simple Blog Topics For You To Choose From appeared first on Internet Marketing Blog. 'Picture this: You are surrounded by numerous cups of coffee, staring at a blank Word document on the computer screen, where you have been stuck from the get go. Being overwhelmed by the intention to create a stellar piece of content, you cannot narrow it down to just one topic. Or the opposite: You have exhausted every option and are out of things to write about. We have all been there. Writer’s block hits everyone at one point or another. The sky is the limit.
    [Marketing] Four Secrets of the Super Productive
    also have blocked out hours each week for writing time, marketing time etc. Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Four Secrets of the Super Productive September 28, 2010 | by Amber Naslund View Comments I actually don’t know if I’d be considered super-productive. But I do get asked a bit how I “manage to do it all&#. certainly don’t do it all, and I have my days where I’m woefully behind or buried or overwhelmed. It’s not fancy. And do it.
    [Marketing] 11 Ways to Write Damn Good Headlines
    Not only is this a great way to avoid content marketing mediocrity, but this tactic allows you to use phrases like “the ultimate/comprehensive/definitive guide to” — phrases that are proven to increase CTR. The post 11 Ways to Write Damn Good Headlines appeared first on Inbound & Content Marketing Hub. 'I’m going to be bold here and create an ultimatum for bloggers. Your headline is the most important part of your blog post. As such, it doesn’t matter if the content is top-notch. Sufficiently scared? Use Odd Numbers. Ask a Question. Give an Order.
    [Marketing] Apologies from My Generation
    They would take the egg to the market and trade it for food and clothes. Pamela Wright and her company, FocusedWords , are dedicated to helping promote and market RV Parks/Resorts/Campgrounds to RVer’s everywhere. Today’s guest post is written by Pamela Wright. want to issue a sincere apology from the Baby Boomer generation to the younger generations. We have failed you profoundly. With a quick look at headlines, no one can escape the conclusion that some of you were raised without an ethical foundation. The Boy Who Cried Wolf. The boy decides this is great fun.
    [Marketing] Crowd Empowered Microfinance
    Crowd wisdom provides insight viability of a business model, best practices, and market validation, assets which are non-quantifiable and are crucial for up and coming entrepreneurs in developing countries. 'Here’s a followup post by Dan Marom, after he shared some insights last week into his book about the Crowdfunding Revolution.  . ———————— Below is a preview of a chapter I wrote on Crowd Empowered Microfinance in the book  Microfinance in Developing Countries ,  edited by Jean-Paul Gueyie, Ronny Manos, and Jacob Yaron. As a Ph.D.
    [Marketing] Are you asking the right questions?
    I mentioned The Conference Board's Senior Marketing Executive Conference a few weeks ago. Interestingly, in the end, the strategy they came up with is that they used marketing dollars to put Whirlpool salespeople on the big box store floors. What marketing strategy could you employ to influence that behavior?  Today, at the pre-conference workshop conducted by John Carroll, SVP at Synovate's Customer Experience group , the discussion revolved around tracking your customer's experience and tying the research data to changing behaviors.  Stay tuned.
  • ENGAGE  |  FRIDAY, JULY 15, 2011
    [Marketing] What Has Your Blog Done For Me Lately?
    These bloggers may even ask you to sign up for their once a month newsletter or updates and then send handfuls of spam emails your way weekly with marketing promotions. Y ou probably fell in love with a blog once. You subscribed to the RSS feed, liked it on Facebook, and followed it on Twitter so you never missed an update or witty remark from your editorial superhero. Maybe you met through a friend or maybe you stumbled upon it (literally or figuratively). Regardless, you fell in love and you’ve kept coming back ever since. But recently, you’ve started questioning your relationship.
    [Marketing] In the Collaborative Economy, Are Local Classifieds in Trouble?
    This is why I fear for local classifieds markets. Classifieds are at the core of revenue for most news media outlets, outside display advertising, and as sites like Craigslist have taken over these markets you are seeing some of that result on revenue for local news around the world. It affects these markets so much that you see when local classifieds sites like Salt Lake City''s KSL Classifieds overtake Craigslist, it develops a sort of monopoly on the market in terms of classifieds revenue that goes to these news orgs within the local market.
    [Marketing] Being Lightweight: Tools We Use | Common Craft - Explanations In Plain English
    marketing. The Common Craft Store. Our Client Productions. The Common Craft Show. our work. about us. contact. Home » Blog. Search Common Craft: Being Lightweight: Tools We Use. By leelefever on June 10, 2008 - 9:20am. Categories: beingsmall. business. cooltools. lesson. lightweight. ourwork. Comments: 17. This is the second in a series of posts about being lightweight. Our first was focused on working with clients and this installment is all about tools we use. Tools, or the the wrong tools, become a risk when they create unnecessary drag in every day work. Your mileage may vary.
    [Marketing] Triple X Niche Case Study Update: Expenses Report
    Market Samurai free 40 days trial. All of this information besides Market Samurai was found on the Perks page. You can download Market Samurai here or here (non-aff). 'Last month we mentioned that the Triple X Niche Case Study was now live on ViperChill. If you missed the launch then a quick summary is that three people will be tackling the same industry with three different approaches. I (Glen) am only allowed to focus on social media. When we originally planned the case study we each had a $1,000 budget in mind. Vladimir’s. Web Hosting : $14. ′s.
    [Marketing] What's Inside Matters Most
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Free-for-All Web Marketing - Part 1 | Main | Why You Should Love Facebook Like » September 28, 2010 Whats Inside Matters Most In challenging economic times such as these, consider measuring your work against benchmarks of what is possible -  as opposed to what is presently being done.  This will help you avoid outside influences that can undermine the success of your small business.  "I'm just average." Forget that! 
    [Marketing] Why Stands Out As a Best Practice
    Follow Jonas on Twitter Similar Posts: 4 Reasons Why Your Company Should Run A Blog 3 Presentations: Why Social Media Is Valuable For Your Business 5 Quick Tips: Take Your Corporate Blog to the Next Level Tags: corporate culture , customer service , Delivering Happiness , Jonas Klit Nielsen , social media as tool , Tony Hsieh , Zappos , Posted in Best Practise Cases , Marketing & Communication , TribeSourcing View Comments to “Why Stands Out As a Best Practice&# 750 Words on Happiness: Is Happiness At Your Core? It takes time and involvement.
    [Marketing] 7 Steps Towards A Successful Twitter Account For Businesses
    Similar Posts: New Features on Linkedin – Time To Rediscover The Platform How To Align Social Media With Marketing Activities The New Twitter Tags: how to , Setup a twitter account , Tehneyat Waseem , Twitter , Twitter for business Posted in Social Network , Tips , Twitter Leave a Reply Click here to cancel reply. came across this video which gives you a very easy 7-step-by-step on how to use Twitter if you have absolutely no clue about what it is. Here’s the 7 steps as explained in the video: 1. Create an account The first step it describes is to simply create an account.
    [Marketing] Oscar Meyer Weiner Mobile makes appearance in Hawaii | Akamai.
    Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on  cities in the DMA 50-100 range. In these markets, they get more visability from TV , radio, newspapers and even bloggers.  Here’s to hoping all event marketing campains are as successful and impact a brand so successfully! Who says ad dollars aren’t worth every penny?! Put it in perspective. Smart. doubt it.
    [Marketing] 4 Tools to Help Build a Social Media Analytics Report
    In some circles, social media marketers still get a bum wrap for not being able to prove how their work impacts the bottom line. He also runs a digital agency called Teach to Fish Digital where he provides insights on search, social media, email marketing, and analytics. Tools to Help Build a Social Media Analytics Report is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Despite an abundance of overwhelming evidence to the contrary, many business leaders still view social media as a “nice to have” but not a necessity.
    [Marketing] Fetching Friday – Resources Mashup & Happy Holidays
    The Power of Persuasion: Storytelling & Personas in Content Marketing – What many companies are in need of today is understanding social technology adoption, social communications, knowledge transfer, community and collaboration. Ways to Grow Your Business with Marketing Automation – If you want to increase your ROI, then implement the following 4 marketing automation ideas. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on Happy Holidays.
    [Marketing] How To Handle Negative Feedback On Your Blog
    Blogging and social media have changed the ways of marketing for companies because of their ease, outreach and the fact they’re budget friendly. However, with great new marketing ways come new marketing downfalls. Before blogging and social media were created, if a fan, reader, visitor or customer had a negative comment to make they picked up the telephone, emailed or even wrote a letter. And that’s even if they had the time to do so. Now disgruntled fans, readers, visitors and customers can rock your world in a matter of seconds with one simple public post on your page.
    [Marketing] Social2011 Introduction – Radian6 Insights Platform and the new era of Social Listening
    Perhaps, in stringing together ideas the community came up with, Lebrun is acting as a consummate marketer. Listening to Marcel Lebrun introduce #social2011, starting with a reference to the very ideas I built my Social Media Analytics book on’ the Medium Is the Message … McLuhan … The very thing I spoke about at McGraw Hill last week – and that left a grin on my face. He very well could have quoted me, for all I know. Marcel referred to the Salesforce acquisition (closing at the end of May) and Cloud2 (social, mobile, etc) where customers moved into Cloud2.
    [Marketing] How to Start Networking When You Don’t Know a Single Person on the Internet
    When I joined my company’s marketing team a little more than a year ago, I was told, more or less, to start reading blogs, commenting on them, and seeking out guest posts. was new to the marketing/blogging community and had absolutely no idea where to start. This is a guest post by Mandy Kilinskis. My reaction? Comment-who? Network-where? Guest post-what? Sound familiar? Here’s the secret: regardless of your niche, you have to start with good, old-fashioned networking and relationship building. What you know is undeniably important, but so is who. Leave Some Comments.
    [Marketing] Adding Author to My Resume…
    This isn’t a book about how to do social media marketing. link] Storytelling Social Media Marketing PR Business & Technology Curated Stories June 11, 2010 [.] Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Adding Author to My Resume… June 11, 2010 | by Amber Naslund View Comments Wow. What a month it’s been for me. The team at Radian6 is growing like crazy, and we have exciting initiatives on our plate. It’s happening. Promise. And it’s time.
    [Marketing] College Daze: A Snapshot of the Class of 2013 [Infographic]
    Graduating college can be exciting and scary at the same time, and with the job market still not doing so well, graduates in the year 2013 have their work cut out for them. 'We have all seen the pregnancy book, “What to Expect When You’re Expecting.” ” But what about a book about what to expect when you graduate? The infographic below presented by SpareFoot provides a snapshot of the college class of 2013. Check it out below to see what the future holds for them. Infographics
    [Marketing] The Future Of Digital 2013
    Under-utilizing the vast amounts of information, data and analytics that are available to make their marketing more effective. Not truly embracing the reality that creating utility as an engine of marketing is the future of advertising. context marketing. utilitarianism marketing. 'Business has changed. This was the pure sentiment of my second book, CTRL ALT Delete , which came out this past summer (and, if you''re so inclined, I would love for you to pick up a copy of it today ). Business has changed. The opportunities are massive and everywhere. amazon. google.
  • SPIN SUCKS  |  TUESDAY, JUNE 28, 2011
    [Marketing] Rules of the Road
    This is not a blog post about PR or marketing. My very first two-person time trial. It’s not a blog post about social media. It’s not even a blog post about entrepreneurship or leadership. But it’s a post about something I care deeply about so I hope you’ll grant me a little leeway today. Family History. My dad rode his bike my entire life. Mostly because we only had one car and he had two jobs and there was only one way for him to get to work. But he was always on that bike and it didn’t matter if it was sunny or snowing. He rode. But I love it now.
    [Marketing] Newsjacking Turns You Into The Expert
    As news broke last week that Amazon started selling its long-awaited entry into the tablet (and iPad led) market ( Kindle Fire ), many eyes were raised, waiting to see what those who would get their fingers on it would think. Amidst the reviews, anticipation and excitement came a secondary story: best-selling business book, author, David Meerman Scott (author of The New Rules of Marketing & PR , Marketing Lessons from the Grateful Dead , World Wide Rave , Real-Time Marketing & PR , etc.) marketing lessons from the grateful dead. Newsjacking. right now.
    [Marketing] Association Social Media: The American Institute of Architects (AIA)
    As Director of Social Engagement, my role is part of the Strategic Communications and Marketing team. Occasionally the Marketing team will host informational briefings on initiatives/campaigns as well. Association Social Media: American Veterinary Medical Association (AVMA) Association Social Media: ASCD 3 Reasons Why Content Marketing Doesn’t Work for Associations Association Social Media: National Business Officers Association (NBOA) How to Lead Your Way to a Social Organization BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups. Who do you report to? .
    [Marketing] The Death of Traditional Book Publishing | Spin Sucks
    3, 2010 Addicted to Social Media The Time for Location-Based Marketing Is Now Have something to add? However, it’s still publishing in the sense that it includes all of the editing, marketing, and other costs required to make a good book. Comment by Danny Brown August 25th, 2010 at 9:44 am Just like anything, while there’s a market for books, they’ll remain to be published the “traditional way&#. While e-publishing is growing, there’s still a huge market for hard covers. What should we discuss this week?&# Great idea, Petya! Go ahead.
    [Marketing] Business Plan Paradox: It's About the Planning, Not the Plan.
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 09 2010 Business Plan Paradox: It’s About the Planning, Not the Plan By Daniel Hindin | Email | Print | 10 Comments | Guest post by Tim Berry , founder and president of  Palo Alto Software , founder of , and co-founder of Borland International.
  • SOSHABLE  |  SATURDAY, MAY 19, 2012
    [Marketing] Transforming the Fashion Industry with Social Media
    One cooperate field, however, that has found the marketing and advertising transition into social media to be quite simple, is the fashion industry. Fashion PR Fridays: Fashion, Marketing & Social Media Links 5.18.12 ( We all know it’s nearly impossible to avoid the cosmic powers that social media holds and even though that may be the case, many industries just don’t mesh well with the world of social media. Networking sites such as Facebook , Instagram , Twitter and Tumblr have all transformed the way we engage with each other as well as our favorite brands.
  • ARI HERZOG  |  FRIDAY, AUGUST 30, 2013
    [Marketing] Be a Strawberry with Balsamic Vinaigrette
    AriHerzog is a digital marketing and government professional seeking a position in community affairs. Strawberries! also enjoy summer nights with cucumber and tomato mixed with balsamic vinaigrette. But — strawberries, cucumbers, tomatoes, and balsamic in the same fork bite? never tried tossing them together until last week. With neither a recipe nor online research, I’d volunteered to bring a cucumber salad to a potluck dinner and I wondered how it would taste if the sweetness of strawberries swirled with the acid of tomatoes. The other dinner guests loved it! Musings
    [Marketing] Seeking Guest Authors for Weekly Series
    Do you have a strategy or tip on social media marketing you’d like to share with other readers? Want to be featured with other guest authors ? If the answer is yes, consider writing for me. m looking for people to write about best practices in social media and how different tools can be used in new and innovative ways. Maybe you have your own blog and seek a new audience. Maybe you write a paper diary and would like to try your hand at a web blog post. Maybe you are skilled in something and want to share your expertise. Bloggers, writers, scribes, storytellers: I want you! Interested?
  • TWITIP  |  FRIDAY, JANUARY 29, 2010
    [Marketing] Opt Out of Auto-DMs Using Social Oomph
    1, Free Online Book-Marketing Technology for Authors January 29, 2010 Twarkd Designs @TwarksDesigns Just the thing I need. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Heather Allard @heathall MOM of 3 kids + @TheDudeDog. blog at The Mogul Mom & help mom entrepreneurs grow their business without breaking the bank OR their spirit. So, for those of you who hate them and unfollow tweeps who send them, Social Oomph has a super quick and easy way to opt out of auto-DMs.
    [Marketing] Why Blogging is Like the Oil Industry
    If we equate social marketing to the oil industry then we demonstrate how blogging can help you reach people BUT it doesn''t guarantee striking oil. Think about the oil industry and relate it to social marketing. Do you research your market, your customer.and even yourself; yourself to understand who you are and what you truly offer? Do you create time for people to connect to their market? In social marketing finding ways to share your content, to encourage sharing from your customers, to invest time not just in creation but in delivery is so often neglected.
    [Marketing] The Reason You Might Not Be Making Money from Your Blog
    Picking the right market and finding a path to cash.”. Technology and computers as a market is huge so you will end up trying to cover everything and essentially appealing to no-one. Anytime a new machine comes on the market you could be the first with an in-depth review , and also an affiliate link to buy the system (if you recommend it) at the bottom. Unlock Your Marketing Genius to Make Money Online. This is a guest post by Paul B. There’s a practical side to it too though. Define your visitors – will they ever make you money?”. For example let’s look at YouTube.
  • KIKOLANI  |  FRIDAY, JULY 29, 2011
    [Marketing] Fetching Friday – Resources Mashup & Volcano Timelapse
    The ultimate guide to online marketing for local business – the basics of what you need to do for search and social media to succeed in your local online marketing strategy. Leveraging your SEO for search retargeting – leveraging your SEO duties for marketing success. ways to maximize your YouTube marketing results – actionable tips to enhance your video marketing strategy. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on
    [Marketing] More About Making
    "What we're clearly doing is enabling a new class of entrepreneurial companies that can address markets of ten thousand. And yet, what the maker market does is that it allows you to prototype things, get funding, and then have access to manufacturing that can sort of scale up. It allows you to target to those markets of 10,000. Now, some of those markets of 10,000 are going to stay at 10,000, they are niche, the 'long tail' stuff if you will, referring to my first book. But some of them are going to be the next markets of 10 million. From Chris Anderson.
    [Marketing] #ASAE11 iPad app rants and raves
    like that I can select sessions (which will show up on the dashboard) and even add my own items to the agenda–I put in my Marketing Section Council Meeting on Saturday. True confession: I destroy conference programs. Ironic, considering all of the hours I used to put into creating them back during my conference management days. But they’re big, heavy, and complicated. usually only need a few pages from the book, so I tear out that day’s agenda, and leave the rest in my room. But this year will be different! This year, I will be using the new #ASAE11 iPad app. Woohoo! 
    [Marketing] How to go viral
    So next time your marketing or PR department says something stupid like “let’s make a viral video!” I won’t pretend to understand this, but if you’re into math, I bet you’ll love it. Howard Wahlberg, this one is for you!). Rahul Vorha, CEO of Rapportive, has two awesome posts up on LinkedIn where he literally shows us the formula for going viral. ” you can show them the math and ask them to provide a predictive model for what they want to achieve – in fact they can experiment right here. How to Model Viral Growth: The Hybrid Model.
  • ENGAGE  |  TUESDAY, APRIL 3, 2012
    [Marketing] Why Gawker is Writing Better Headlines Than the Rest of the Web
    They’ve got the market cornered on attention. I t’s almost impossible not to click on a link to a Gawker article. It doesn’t matter if you see one on Twitter, your RSS reader or scrawled in Sharpie on the interior of a bathroom stall, it’s a moth-to-fire, trancelike pull. You could say it’s because they have the best content on the web (but 98% of #wjchat would probably disagree), or you could give credit where I think it’s due: to the headline. The headline is arguably the most important factor in visibility for your content online. Because they: 2.
  • ENGAGE  |  FRIDAY, APRIL 18, 2014
    [Marketing] Take the Leap: 3 Reasons Storytelling is Worth the Risk
    'I’ve attended many content marketing and communication conferences in recent months. Okay, wise guy: Then why don’t more organizations—and the content marketers who want to help them—actually tell compelling stories? Maybe too many. All of them have had at least one thing in common: A “storytelling expert” who, with the aid of entirely unnecessary social science research, extols the virtues of stories as a communication device. Now, I can think of lots of animals that could use a lesson on the importance of storytelling. But humans? We invented stories! Stories involve heroes.
  • SPIN SUCKS  |  FRIDAY, MARCH 16, 2012
    [Marketing] #FollowFriday: Kevin Fawley
    He also is the VP of marketing for the DC chapter of Social Media Club  (poor soul). You know how you meet someone and you know you’ll be friends forever? That’s how it was with Kevin Fawley. mean, I already “knew” him on Twitter and Facebook, but when I met him in person last fall, I just knew BFFs. He is the chief hustle officer (I think that’s a cool way of saying business development) for SoMeGo , a social media and community firm out of DC. His blog, Fearless Hustle , is all about social media, entrepreneurship, and life. Entrepreneurship, you ask?
    [Marketing] #FollowFriday: Neicole Crepeau
    She is a partner at Coherent Interactive , where she focuses on social media, website design, and marketing. There are so many fabulous things to say about Neicole Crepeau , I don’t know where to start. OK, focus Gini, focus. can’t even start at the beginning because I don’t remember how I met Neicole. Was it on Twitter? Or on { grow } (where she is a contributor)? Or via introduction from a mutual friend? don’t know. But what I do know is she is one of the kindest and smartest women I’ve come across in this crazy online world. It’s a great friendship!
    [Marketing] Interview with Mark Levy, Author of Accidental Genius
    Mark is the founder of Levy Innovation , a marketing strategy firm that helps entrepreneurial companies increase their fees by up to 2,000%. In his interview for Diva Marketing, Mark not only shares his insights about creativity in business but gives us a holiday gift. Diva Marketing: Creativity is an illusive concept. Diva Marketing: When I think about being creative, my thoughts turn to the arts. For instance, they have to figure out how to unblock a bottleneck in manufacturing, or think up a way of entering a market that’s kept them out.). Glad you asked. Mark
    [Marketing] 5 Epic Social Failures
    But the market for lifestreaming seemed more interesting to the “streamers&# themselves than the rest of us. Plurk didn’t have enough time to garner market share. For every great new social technology or trend, we see many fail. Most just fade away slowly, but others have darker public endings. Here’s a look at five social failures that peaked with great buzz, and since then have either completely left the interwebs, or made the community say, “Um, yeah.&#. 1) Google Wave. But instead of a long welcome, Google Waved goodbye relatively quickly. 2) Utterz.
    [Marketing] Do Google +1s Really Affect SEO?
    Perhaps most importantly, marketers are still getting used to how things work, in particular with reference to the Google +1 button. This is a guest post by Kevin Lau. Google+ is still gaining some traction online, slowly building an audience and drawing more people in to give it a try for the first time. Whenever you read items in your information stream from other users of Google+, you’ll see you have the ability to +1 them if you like them. But what about ranking more highly in the search results? More +1s Does Not Mean You’ll Be More Popular in Search Results.
    [Marketing] Latest Association-Nonprofit Social Media Jobs
    Manager, Online Communications and ePhilanthropy , American Humane Association (DC) – “Responsible for overall strategy of ePhilanthropy including email appeals, mobile marketing, social media and additional emerging technologies that increase house file growth or online donations.&#. Understanding of messaging, branding, and marketing concepts in addition to technical skills are entailed in this position.&#. Holy moly there are a LOT of social media positions out there! Didn’t we tell you the trend is UP for social media hiring?
  • KIKOLANI  |  MONDAY, AUGUST 27, 2012
    [Marketing] How to Use AIDA, ROI and KISS to Boost Your Sales
    AIDA, ROI and KISS were first coined by advertisers and an engineer but have since been applied to the online marketing industry. Let’s look at how you can incorporate each event into your marketing and advertising plan. There’s nothing worse than putting time and money into an online marketing campaign that doesn’t directly and clearly tell or lead the consumer what to do next. 560 Resources for Blogging, Online Marketing, and Starting a Business. This is a guest post by Jani Seneviratne. Are you tired of your copy being ignored by prospects?
    [Marketing] 7 Lies About Freelance Writers You Believe
    Freelance writing is an exhausting labor of love, as is any business where you are your own marketing and advertising agency, IT department, PR & HR departments, sales and customer service teams, and accounting department. We have the same rent and bill expenses, marketing and advertising fees and business software requirements as any other small business. 'Image source. Have you considered hiring a freelance writer but have a few preconceived notions that are holding you back? You’re not alone. 1 – Freelance writers must have deep tech/industry experience. We wish. 
    [Marketing] Is Collaborating, Listening, or Engaging Always a Good Thing?
    Instead of saying “we are going to build a community around brand XYZ,&# finish the sentence and say something like, “we are going to build a community around XYZ that is going to help us decrease market research costs which are currently rising,&# or, “we are going to implement an internal collaboration platform to help unify our brand, improve productivity, and increase our rate of innovation; all problems that we are currently struggling with.&# Collaboration can take many forms either within a company or between a company and it’s customers and prospects. 
    [Marketing] Mainstream editors will get articles from bloggers with audience
    isn’t some marketing fad, but rather a fundamental change to the way we consume and interact with content. Why traditional media editors will turn to bloggers for articles in the future. Social media = content PLUS audience. If you are managing a newspaper or TV station or radio, will you contract out work to a freelance journalist…  or will you ask a known expert that blogs to write  the article? In a decent than syndicating your posts deal, Mashable announced yesterday that they’ve signed a deal with CNN to link to their posts from the CNN Tech page. . Pronto. Oh ok. >:( oh.
    [Marketing] Getting the party started, PPPP and 40-year hermits
    The four Ps of content marketing – everyone is high on content marketing now and this is a good read for those in content marketing. This has been one hell of an exciting week. It started with me being named Oracle’s Community Manager of the year and closed out with me starting my new gig at Vistaprint and let’s not forget that the Super Bowl is Sunday. You can bet your sweet ass that many a folk will be hurting on Monday morning – who you rooting for? Have a great weekend and look forward to catching up with you next week. Don’t believe me? Five for Friday
    [Marketing] 5 Ways to Check Your Online Reputation
    560 Resources for Blogging, Online Marketing, and Starting a Business. This is a guest post by Peter Nevins. You have traffic, but no leads. What could be the problem? Maybe your online reputation is killing you. From bad reviews to malicious forum posts to negative word of mouth, your reputation precedes you for good or for ill. Photo Credit: John Uhri of Sketch Note Artist on Flickr. The only way to increase sales, when this happens, is to tackle the issue head on. But first, you have to find the problem. Then you have to fix it. Here’s how to do it. Engage Bad Press. It happens.
  • SPIN SUCKS  |  FRIDAY, AUGUST 27, 2010
    [Marketing] #FollowFriday: Shelly Kramer | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 27 2010 #FollowFriday: Shelly Kramer By Gini Dietrich | Email | Print | 12 Comments | I started following Shelly Kramer on Twitter, gosh, more than a year ago because she is F-U-N-N-Y! One day I get a tweet from her that says, “Do you know Mattie Dietrich?&#
    [Marketing] Why it Pays To Purge – Making Efficent Use of Twitter
    Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Mark Ramskill @ramskill Mark Ramskill is head of marketing for SubHub , the popular membership site platform. December 31, 2009 Billy Mitchell @billymitchell1 Mark, When you are followed by what seems to be a “bulk follower&# or someone with 50,000 followers already that is obviously marketing a money-making scheme, do you block them in addition to not following back? The million dollar question. All done!
    [Marketing] Online Video For Business: Strut Your Stuff
    Sponsor Internet TV: conversion rates and brand affinity measures far outpace traditional marketing platforms Contact Todd Cochrane, CEO of RawVoice to learn more about sponsoring internet video and connecting with pre-built audiences for your products and services. Roles that Online Video Can Play Education & Entertainment Marketing & PR Customer Service HR & Recruiting Change the World View the entire presentation here. This presentation was given at the Next Level Social Media Hawaii Conference in Honolulu, Hawaii on April 30, 2010. Why Choose Video? Hawai?i
    [Marketing] Global Map of the Social Web
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Global Map of the Social Web View Comments December 15th, 2009 The folks over at Global Web Index, put together a nice little overview of global social media activity across the web.  They interviewed 32,000 users in 16 countries to put together the information.  The data comes in the form of a chart that is too large to include in this post so I took a few screenshots. of users in Germany uploaded a video online vs around 15% in the US 46% of users in Japan have written their own blog vs 12.8%
  • ENGAGE  |  THURSDAY, JULY 17, 2014
    [Marketing] Wanted: More Journalists for Branded Content
    'Roaring through the content marketing blogosphere is journalist Amy Westervelt’s public vow to stop writing “content” for companies. She objects that content marketing isn’t “real reporting,” but in the interest of “a specific, promotional viewpoint.”. No, content marketing gets better one company at a time: When serious content marketers begin having realistic conversations with their clients, about the intellectual and strategic demands of true thought leadership. If you haven’t seen it, here’s the skinny on Westervelt’s rant—and then, my reaction.
    [Marketing] No More Gurus! 10 Great Online Keynotes
    The “guru&# circle consists of consultants and service providers who market to organizations that need social media and online communications services. Sandberg is second-in-command at Facebook and oversees the firm’s business operations including sales, marketing, business development, human resources, public policy and communications. Read this Quora post about “ interesting speakers on social media.&# It features some of the most well known voices touting each other. Who would be left to discuss online media? Andrew Rasiej, founder, Personal Democracy Forum.
  • VIPER CHILL  |  TUESDAY, JUNE 11, 2013
    [Marketing] Case Study: Have Your Best Product Launch Ever (Without a Single Affiliate)
    “I could advertise on marketing sites with just an XXX graphic on a 125 x 125px square. As you saw earlier from that email comparing me to sleazy marketers who double-email and send an “oops, sorry wrong password” message, dozens of people had problems with the password feature. I’ve also been of the belief that if you know what you’re doing when it comes to marketing and SEO, then you should be doing it for yourself. How many sales pages do you really remember in the marketing world? Congratulations, Adam and Jen! “No ways dude.
    [Marketing] Distilling Your Brand in 5 Minutes or Less
    marketer must be able to distill the brand’s story, including the problems it solves, the target market it services, and its value proposition, all in a way that is simple, clear, and compelling (and hopefully memorable). Marketers must be flexible enough to tell this story in a variety of formats depending on the channel used to convey the story (digital or otherwise). Our Social Marketing Hub is a complex software product with lots of moving parts so we used the more accessible concept of a scientific laboratory to help explain it. That something is storytelling.
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