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  • ADAM SHERK  |  FRIDAY, FEBRUARY 19, 2010
    [Marketing] News Sites: Tame Your Blog Tags
    The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites: Tame Your Blog Tags by Adam Sherk on February 19, 2010 Ever notice all the tags that some blogs add to their posts?
  • WWW.MASTERNEWMEDIA.ORG  |  FRIDAY, SEPTEMBER 24, 2010
    [Marketing] Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation
    That is why early news curators and aggressive marketers who have jumped on this train with the idea of having found a chicken by the golden eggs, have remained somewhat disappointed with the results. Print this article | Read this article in: | Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation We are no longer just consumers of content , we have become curators of it too. As I see it: " Aggregation is automated, curation is manual. Photo credit: Creativaimage Back in 2004 , I wrote an article entitled: The Birth of The Newsmaster. Guess what?
  • FEVER BEE  |  SUNDAY, APRIL 8, 2012
    [Marketing] Community Objective, Strategy, Strategy, Tactics, And Actions
    Reduce marketing costs. There is some confusion about the strategic part of community management. This is how we think about it:   1) Objective.   The organization decides the objective. This should fit with the overall strategic goals and mission for the organization. The  The danger at this stage is the organization doesn't properly connect the objectives to a measurable ROI metric.    The objective for the community must either increases revenue or reduces costs. For a community, these objectives will be one of the following. Improve R&D.
  • ARI HERZOG  |  WEDNESDAY, MAY 7, 2014
    [Marketing] My Story About Living My Life
    later taught digital marketing workshops on those specific topics to individuals and small groups. Over the past 2-3 years, I developed syllabi and curricula and led digital marketing courses to over 100 students aged 18 to 78. really don’t want a full-time job in marketing or communications or media or those other subjects I blogged about in the past. was recently flown to Syracuse University to speak to students about digital marketing best practices. 'A picture by Joshua Becker and a tweet by Kim Garst work together to tell a story. It’s my story.
  • DEVELOP SOCIALLY  |  FRIDAY, JUNE 17, 2011
    [Marketing] Meet Our Friend @mikefoster
    know you’re asking: “Brackett what the heck does this have to do with Social Media and Digital Marketing?&# One of my goals with Develop Socially is to expose people within the social media community to people who have had a profound affect on me and my personal growth. There are lots of rock stars out there who get headlines every day. But there are thousands more who are both amazing and thought leaders! MikeFoster is one of those people : Mike is a speaker, author, and consultant with organizations on personal sustainability and life management. Liberate Love.
  • DEVELOP SOCIALLY  |  THURSDAY, MARCH 24, 2011
    [Marketing] New and Improved Facebook Questions?
    Facebook insisted Questions is not designed for marketing/advertising. Facebook rolled out a revamped version Questions today. The two main changes include “a poll your friends option&# as well as it’s focus on getting recommendations. The previous version was similar to Quora with elaborate questions and answers, and the option to follow topics. If you haven’t opted in for questions yet you can do so here. Once this step is complete you can view your friends questions and answers as well as create your own. Have you heard of (insert company)? Need to Know Stuff.
  • SPIN SUCKS  |  WEDNESDAY, JUNE 29, 2011
    [Marketing] Three Secrets to Becoming an “Overnight Success”
    d have to say: Passion about PR and marketing…and changing the perception of the industry. One of my best friends is the manager for the Obesity Prevention Program for the State of Alaska. She has uncovered the secret to losing weight and has a FABULOUS idea for a book on the subject. It’s called, Eat Less, Exercise More. The end. know, it’s a radical idea, and we laugh so hard every time we talk about it. And how huge this book could be in sales, if there were anything more to add, other than the title, but there isn’t. That is how you lose weight. Neither is true. His secrets?
  • SOSHABLE  |  THURSDAY, NOVEMBER 21, 2013
    [Marketing] Why SEO is More Important than Ever
    The main reason for these calls is, of course, when “experts” in search marketing start to find that their techniques don’t work anymore. 'There are those who have been spreading (indefinitely, it seems) the thought that SEO is dead. It never ends, the thought (hope?) that search engine optimization has reached its conclusion. Nothing will make someone believe a practice is dead more than finding out that they’re processes aren’t working. Unfortunately for them (and fortunately for the rest of us), SEO is alive and well and growing in importance every day.
  • KIKOLANI  |  MONDAY, DECEMBER 21, 2009
    [Marketing] Twitter Direct Messages – Best (and Worst) Practices
    Get More from Twitter – Twitter Marketing eBook Review. When I started out on Twitter over a year ago ( @kikolani ), one of the first things I noticed was my Direct Message box. As I began to follow people, I was excited to get those private messages, assuming people were just that into contacting me after I started following them. They began as simple thank you for following messages, and eventually became a mixture of real messages and automatic ones. began SocialOomph (formerly TweetLater) to send welcome messages to all of my new followers. Thanks for Following. Buy, Buy, Buy.
  • TWIST IMAGE  |  THURSDAY, MAY 10, 2012
    [Marketing] This Blog Sucks (And You're Probably Not Reading This)
    " The article went on to quote Sam Weston (director of communications at digital marketing agency, Huge ): "Nobody reads agency blogs, and there are so many out there it's impossible for people to keep up anyway. digital marketing agency. I don't mind that I'm becoming a dinosaur. I'm not going to lie and say that I was shocked to read the DigiDay article, Agencies Ditch Blogs , that they published on Monday. "With the rise of social media, businesses are blogging less. We put ours on hiatus while we figure out what we want to do with it. We do use Facebook and Twitter.
  • FRESHNETWORKS   |  WEDNESDAY, AUGUST 13, 2014
    [Marketing] Why banks need to behave more like startups
    According to Westpacs Brian Hartzer banks must learn from startups and act as disruptors if they are to successfully fill gaps in the market. In addition to this, teams within financial services organisations dont tend to be set up in an agile way and the firms themselves often have a mind-set that has been conditioned towards caution, resulting in long lead-times before products come to market. 'An era of unprecedented digital disruptionwill force banks to behave like startup companies in order to survive. Digital disruption is affecting every industry.
  • KIKOLANI  |  TUESDAY, FEBRUARY 26, 2013
    [Marketing] 7 Things I Learned in Almost 3 Years of Blogging
    To be a blogger, you should be a writer, an editor, a proofreader, a site manager, developer, designer, marketer and on and on. Seth Godin, the marketing guru, said on his blog, “Write long and detailed posts to get more traffic.” This is a guest post by Koundeenya Dhulipalla. This is my almost third year into blogging and I’ve learned a lot about how things go on the Internet. ve come across Panda, Penguin, EMD and have also experienced other changes regarding the search results on Google. lost four of my Adsense accounts and been somehow able to monetize my blog.
  • JACOB MORGAN  |  FRIDAY, JANUARY 15, 2010
    [Marketing] Vote For Me and Olivier Blanchard to Present at Enterprise 2.0 Boston!
    Red Cube Marketing Consider it done :) jacobmorgan you rock :) blog comments powered by Disqus Connect with me Subscribe to Social Media RSS RSS About Jacob Email Me Jacob Morgan is the Principal of Chess Media Group , a social business consultancy that works with medium and enterprise companies on developing Enterprise 2.0, Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Vote For Me and Olivier Blanchard to Present at Enterprise 2.0 Boston! Conference in Boston.  TAGS: best practices , enterprise 2.0 Social CRM, and Social Media strategies.
  • KIKOLANI  |  FRIDAY, JANUARY 6, 2012
    [Marketing] Fetching Friday – Resources Mashup & Sock Monkeys
    16 Simple Blog Changes That Will Improve Your Content Marketing Results – The platform for your content will also play a role in your ability to be successful. 11 Sure-Fire Ways to Increase Email Click-Through Rates – Learn how you can increase your email click through rates for better results and more leads from your email marketing. Shouldn’t people who promote personal growth for a living be uncommonly straightforward in their marketing? The Resources Mashup. Blogging / Writing. There is no ranking, nor is there a competition. Business / Career. Freelancing.
  • NOWSOURCING  |  SUNDAY, DECEMBER 16, 2012
    [Marketing] Is Google Plus Dead On Arrival?
    This is great for your online exposure and marks you down as a serious online writer / blogger / marketer. It opened its beta testing doors to great fanfare in June of last year, and it immediately became the “in-place” to be, online. All the cool kids were there, King Robert Scoble was holding court to a captivated audience as usual, and everyone was willing to sell their grandmother for an invitation. Your online reputation was being judged by your presence there (or lack thereof). Users ooohed and aaahed over the various features on offer including Hangouts and Circles.
  • BLUE FOCUS MARKETING  |  SUNDAY, NOVEMBER 28, 2010
    [Marketing] 3 Vital Communication Questions Your Company Must Answer – Now!
    By Executive Marketing Consultant Lisa Petrilli. Blue Focus Marketing is a 360 degree social media marketing and brand consultancy, serving brands and ad agencies. Blue Focus Marketing @bluefocus360. “Everything Communicates&#. Chicago. Gary Grates, President and Global Managing Director of Edelman’s Change and Employee Engagement Group , reminded the CEOs who were gathered for this month’s CEO Connection Boot Camp of this fact. We’ve all heard it before but it bears repeating and it resonated quite strongly with me upon hearing it again in that meeting. 
  • PROBLOGGER  |  WEDNESDAY, OCTOBER 27, 2010
    [Marketing] The 5 Foundations of Social Media Success that No One Talks About
    Or that networking platforms like Twitter are a communication tool—not a marketing tactic. This guest post is by Clare Lancaster, of WomenInBusiness.com.au. As I was sitting down to write my first social media column for ProBlogger I was thinking about the best place to start. Should I do a run through of the basics or jump right into reporting on my latest experiment? My sense of flow and logic won over and here we are at the beginning, a very good place to start. The rave, by leocub. could talk about the things we’ve all heard before. But that’s not very exciting, is it? Share This.
  • STAY N' ALIVE  |  WEDNESDAY, MAY 22, 2013
    [Marketing] Glass Explorer Shares 3D Printable Adapter for Your Prescription Glasses
    guarantee there will be a secondary market for accessories and attachments like this for Google Glass in the future. 'I''ve got to admit - I love my Google Glass. little awkward and geeky looking, yes, but for a geek like me that''s part of the appeal. There''s one thing I don''t like about them though, and that''s that I can''t wear them with my glasses, and I hate wearing contacts. There''s no doubt with the simplicity of this hack that we''ll see similar options from Google in the future. bet Glasses manufacturers get in on the act as well at some point.
  • STEVE RUBEL  |  FRIDAY, AUGUST 27, 2010
    [Marketing] Lifestreaming: Evolving the Model from Import and Aggregate to Hub.
    Outside of this silo (and this blog does exist within a tech/marketing silo) people talk about their kids, grocery shopping, fashion, pop culture, laundry, politics, religion, art, food, tech, vacations, relationships etc… "Lifestreaming" is mix of everything, the focus being on the individual and his/her relationship with family, friends, and like online communities. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. But that's changing. Here's how he diagrammed it. Hopkins said. Period.
  • JOEY STRAWN  |  THURSDAY, OCTOBER 28, 2010
    [Marketing] The 7 Stages of Blogging Grief
    29 For Bloggers, By Bloggers How Your Audience Is Like The Mogwai What Is Your Marketing Campaign Actually Saying? Digg Digg This post originally appeared on the blogger resource site For Bloggers, By Bloggers for which I am a contributor. Whether you are brand new to blogging, have been doing it for years, or are just thinking about getting started, you’ve dealt with it: Blogging Grief. Don’t worry, it happens to the best of us. It’ll happen again and again, but just know that we are here for you. Your community supports you. Hold on, this might be a bumpy ride.
  • ACIDLABS  |  FRIDAY, AUGUST 6, 2010
    [Marketing] Taking money from AGIMO doesn't help
    Like HR, communications or marketing, IT is a “cost”. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. Taking money from AGIMO doesn’t help August 6, 2010 in posts Andrea Di Maio of Gartner has written a pointed post with respect to the government taking $440M out of innovation funding to reduce our already tiny by global standards deficit. stakes. We’re in an election, money is being sought everywhere. That said, I think Andrea is absolutely right.
  • MICRO PERSUASION  |  MONDAY, JULY 5, 2010
    [Marketing] The Big To-Do Over To Do's - The Steve Rubel Stream
    And the market keeps expanding too, a sign of our times, I have tried many of these - in some cases multiple times: Backpack , Toodledo , Google Docs , Things , Omnifocus , GMail Tasks , Remember the Milk , Evernote and more. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 5 Jul 2009 The Big To-Do Over To Dos Years ago, life was simple. You checked boxes. love it!
  • WEB METRICS GURU  |  SUNDAY, JUNE 17, 2012
    [Marketing] Web Journal – Mid June 2012
    Syncapse acquires Clickable to bring ad capabilities to its social marketing platform – friends at Clickable (also responsible for YourBuzz, which I have written about, got sold to Syncapse, and that’s great news for a few people I know who work and co-founded Clickable. Wasn’t able to get to this earlier, but here are some stories and new items that got my attention recently. Let Them Eat Cake? Yammer’s Price Tag May Be About $1.4 Billion - Wow!  The reviews were mostly good, but I want to show the strength of this platform in ways the others, perhaps, didn’t. 
  • SPIN SUCKS  |  SUNDAY, AUGUST 1, 2010
    [Marketing] Content As Conversation On Your Business Blog | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 01 2010 Content As Conversation On Your Business Blog By Daniel Hindin | Email | Print | 19 Comments | Catherine Novak over at WordSpring wrote a great post Tuesday on the merits of content versus conversation. Some people write for catharsis. Some to preach.
  • JACOB MORGAN  |  FRIDAY, APRIL 26, 2013
    [Marketing] Investing in Enterprise Collaboration Can Help You Attract and Retain Top Talent
    As another example, you might be in the marketing department at your organization yet have extensive knowledge about IT related issues. 'According to a Forbes article by Jeanne Meister : “The average worker today stays at each of his or her jobs for 4.4 years, according to the most recent available data from the Bureau of Labor Statistics, but the expected tenure of the workforce’s youngest employees is about half that. One of the many benefits of investing in enterprise collaboration is being able to do both of these things. Giving employees a voice. Becoming a leader. and others.
  • MINDJUMPERS  |  TUESDAY, NOVEMBER 2, 2010
    [Marketing] Twitter Client For Your Browser – TicknTalk
    see this feature as being valuable for marketers to see what type of links are trending, and for everyday Twitter users to keep up with the down low. Tweet Written by Tehneyat who currently resides in London, United Kingdom from where she is blogging for Mindjumpers. You can follow Tehneyat on Twitter @tehneyat. was recently recommended to try out a Twitter client for my browser, TicknTalk. It has three features: 1) Overview of top links of what has been retweeted on Twitter (allows you to stay on top of trending links – and not necessarily only topics). Cheers.
  • GAURAVONOMICS  |  THURSDAY, NOVEMBER 18, 2010
    [Marketing] Economics Times Story on How Facebook Messages Will Change Email
    Summit in San Franscisco by its founder and CEO Mark Zuckerberg, the social networking giant aims to get into the business of email services, threatening the market share of Google , Yahoo!, By getting into the email business, Facebook is looking at grabbing market share from Gmail, Yahoo, Lycos and Hotmail. Made in India, Made for the World: A Manifesto for Indian Social Web Startups 360 Degree Marketing Redux: How the Social Web is Changing the Marketing Communications Ecosystem. Facebook Messages has a three-part value proposition – 1. 18 Nov, 2010. million.
  • GREG VERDINO  |  FRIDAY, MAY 4, 2012
    [Marketing] Five For Friday: May 4, 2012
    And some practical advice and provocative questions for marketers still struggling to get social right. While most are still more influenced by traditional marketing when deciding on which movie to see, for instance, they are increasingly using social networks on their mobile devices while watching that movie -- in theaters. New Maxims For Social Marketing Here are some good takeaways for companies trying to get “social”: Your customers have many constantly-expanding networks on social platforms with which to share content and, potentially, your content. Five For Friday
  • KIKOLANI  |  FRIDAY, MARCH 29, 2013
    [Marketing] Fetching Friday – Resources Mashup & Funny Cute Animal Compilation
    Ways Content Producers Should Adjust to the Latest FTC Disclosure Rules – Don’t worry — disclosure doesn’t need to be complicated or take away from your marketing message. Ask the Content Marketing Know-It-All – Sonia Simone answers your questions about content and online marketing. The Marketer’s Go-To Guide for Creating Data-Based Content – Learn how to use data to improve your content strategy. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week.
  • TWIST IMAGE  |  TUESDAY, MARCH 27, 2012
    [Marketing] The Start-Up Of You
    Secondly, globalization, technology disruption, unemployment, job crisis and this idea that the labor market is changing are making people feel less secure. Famed business and marketing leader, Seth Godin , has a well-worn aphorism: "the safest thing you can do is be risky. labor market. marketing leader. Welcome to Generation Flux. The January 2012 cover story of Fast Company magazine was all about Generation Flux. You've head of Gen X , Gen Y and more, but what is Generation Flux? For every catastrophe and massive shift emerge new breakthroughs and advancements.
  • SOCIALNOMICS  |  MONDAY, JUNE 20, 2011
    [Marketing] Delta Airlines Tweets for Customer Satisfaction
    While it’s nothing new for airlines to use a Twitter account for marketing purposes, Atlanta based Delta was the first to use social media to immediately tend to customer complaints. Delta Airlines is not just offering pretzels, peanuts and your choice of inflight beverages. They are also offering a chance to vent using Twitter. Launched in May 2010, @DeltaAssist Twitter account was set up to address Delta customers in real time. Currently, Delta is ranked #1 in Twitter activity for airlines according to consulting firm Simpliflying in partnership with eezeer.com. Socialnomics
  • ADAM SHERK  |  WEDNESDAY, SEPTEMBER 23, 2009
    [Marketing] A Closer Look at Fan Engagement on the Fox News Facebook Page
    The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? So I thought I’d take a closer look at what Fox News is doing on its Facebook Page , as well as some engagement examples. Even more mundane news items still manage to spark a round of commenting.
  • ADAM SHERK  |  TUESDAY, JANUARY 19, 2010
    [Marketing] Alicia Keys Facebook Page: I'd Sign Up if She Asked Me All Cool
    The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? Alicia Keys knows how to do it. Users who go to the “Sign Up” tab on her Facebook Page get a personal appeal from Alicia Keys herself, extolling the virtues of her mailing list.
  • LOUIS GRAY  |  WEDNESDAY, OCTOBER 27, 2010
    [Marketing] Following Injunction, LimeWire Says Illegal Acts Are Illegal
    I am of the belief that most people will take legal approaches to purchase goods or services if they are provided at acceptable market rates and are readily available. Only when market conditions are so out of whack with public perception, combined with free or near-free alternatives, do you see a dramatic uprising of illegal activity - as the public essentially revolts against the inflexible market makers. In the world of Peer To Peer (P2P) , this has no doubt been the case. This is not news to those of you who are RSS addicts, like myself. Well, duh.
  • ARI HERZOG  |  THURSDAY, DECEMBER 22, 2011
    [Marketing] What Facebook Likes Really Mean
    It takes a fraction of a second to click a button indicating you like a page, so what does it really mean to marketers when they see people liking them? “Since not all Facebook fans are loyal customers, this gives marketers an opportunity to leverage the social network to encourage purchases and loyalty among their fans,” the eMarketer article explains. recent survey indicates a mere 24% of Facebook likes come from genuine customers who like the brand. This confirms the belief that social networking sites are social identity sites. Thanks for the inspiration, Marsha !
  • PAMORAMA  |  THURSDAY, DECEMBER 3, 2009
    [Marketing] Ford Sets Record for Biggest Tweetup Ever
    pamorama marketing, life, social media Home About Bookshelf Links Contact Ford Sets Record for Biggest Tweetup Ever by Pam Dyer on December 3, 2009 Share Setting a Guinness World Record is a classic way to drum up publicity. One of my favorites of the holiday variety was the largest-ever gathering of Santa Clauses , when almost 13,000 people in Northern Ireland dressed up as Santa or Santa’s helper — nothing says Christmas like a sea of Kris Kringles. A tweetup is any gathering of two or more people who know each other through Twitter.) link] Ken Grody Pretty nice work.
  • PROACTIVE REPORT  |  TUESDAY, JANUARY 5, 2010
    [Marketing] PR Trends 2010: Video
    It won’t be long until every company is using video in some way to market their business, sell their product, extend their brand, and/or increase exposure.  There is no doubt that we’ve become a visual lot.  If a picture is worth a thousand words a video is definitely worth a couple of thousand.  Watching video online has exploded in the last three years. YouTube is now the 2nd biggest search engines after Google.  People search YouTube to find videos about the subject they’re interested in.  No surprise then that How-To videos are one of the most watched genres.
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, JUNE 13, 2013
    [Marketing] What Is A Balanced Narrative?
    No matter what the tangible financial picture is the market can now get a balanced view of any business simply by “listening to its stakeholders” and the intangible attributes. Simply by listening anyone can determine how much intangible capital an organization has by hearing noises from the market of conversations. 'A medium sized business has been in business for over 30 years. It has over 200 employees and operates on very thin margins. Small errors can cost lots of money and even the loss of lives. The operations manage has been with the company for over 10 years.
  • THE RELATIONSHIP ECONOMY  |  FRIDAY, JUNE 7, 2013
    [Marketing] People See More Than You Think
    Sellers knew this and took advantage of the situation and manipulated markets for the sake of higher financial gains. Marketers learned to spin information in entertaining ways. 'There was a time when sellers took advantage of dumb buyers. Buyers were dumb simply because they didn’t have access to enough information to make informed decisions. Suppliers were squeezed, employees were expenses, the environment wasn’t a consideration and the entity was a slave to its shareholders. Then buyers became smart and sellers had to provide more information about everything.
  • THE RELATIONSHIP ECONOMY  |  TUESDAY, MAY 7, 2013
    [Marketing] Denial Only Has One Result
    Markets change. Today’s market dynamics are fueled by a connected world engaged, informed and creating rapid cycles of change that wait for no one to catch up. 'We tend to deny the things about ourselves that we don’t like. Some of those things are obvious to others while others are hidden below the surface and we cover them up like an addict covers up their addiction. It is hard to change and sometimes change doesn’t happen until it is forced upon us. Our health can slip away for years then it becomes a choice of change or die. Avoiding the Worse Results.
  • BRASS TACK THINKING  |  WEDNESDAY, JUNE 20, 2012
    [Marketing] We Have Met The Enemy. And They Are Not Consultants.
    The market and their clients. We love to rail on these things. Money. Experts. Consultants. Even the almighty social media. In fact, poke around your corner of the internet and in about.34 seconds you can find someone explaining why money is the problem. Why “experts” are the problem. Why social media is the problem. Why consultants are the problem. Wrong. Not so. These things aren’t the enemy. We have met the enemy. And he is us. Money. Having and making money isn’t evil. Nor is selling things to make money. Nor is using money to buy things. Experts. No one else.
  • DIVA MARKETING BLOG  |  TUESDAY, SEPTEMBER 22, 2009
    [Marketing] A Digtial Handshake With Paul Chaney
    In his new book The Digital Handbook Paul simply and smartly explains not only why it is now critical that marketers pay attention to social media but suggests ways of how to put the tactics into play. Toby/Diva Marketing : This is your second book on social media. People who don’t understand the underlying philosophy are trying to use the genre as a direct marketing tool, and it doesn’t work. Toby/Diva Marketing : Your book has been called a “road map” to understanding social media. Toby/Diva Marketing : Following the idea of a road trip. Paul Chaney.
  • FRESHNETWORKS   |  FRIDAY, MAY 15, 2009
    [Marketing] 1. Introduction to community management
    Online communities Promoting Community Management Business chris brogan co-creation community management community manager customer communities freshminds FreshNetworks innovation Manager On the Web Online and offline online communities online market research social media Social network Twitter Virtual community Web web2.0 Tags: Holly Seddon Marketing 2.0 Image by massdistraction via Flickr. Brilliant and thrilling though it is, managing an online community is a strange and unusual job. Community managers will find they often fluff their words when describing what they do.
  • KIKOLANI  |  WEDNESDAY, APRIL 28, 2010
    [Marketing] My Favorite 2010 Search & Social Awards Nominees
    Stay on Search is a search and social media marketing focused blog that also covers tools, design & development, and e-commerce. Search Engine Journal covers the latest in search engine marketing news including SEO, social media, link building, PPC, and tools. Local Business Marketing – The Known Future. They have a huge section of archives covering conversion and marketing topics. Social Media Marketing Truths. Here is my pick for the best SMM (Social Media Marketing) blog out of the 9 nominees listed. Social Media Marketing Best Practice.
  • ENGAGING BRAND  |  FRIDAY, FEBRUARY 12, 2010
    [Marketing] Show 264 - Generation X and Generational Differences - The.
    The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « How to tell if a company is social or so-shall | Main | From powerless manager to powerful dreammaker » Show 264 - Generation X and Generational Differences Show 284 of The Engaging Brand leadership and marketing podcast  is ready just for you. Show 301 - How Risky is Risk Show 300 - Facebook Marketing Show 299 - The 24 Hour Customer Do we need a new style of citizenship? Try GoToMeeting FREE for 30 days. and I ask her Who is Generation X?
  • SPIN SUCKS  |  FRIDAY, JANUARY 27, 2012
    [Marketing] Gin and Topics: #McFail, Chobani, and Social Media
    Well, I guess I have to do a real Gin and Topics this week that is all serious and PR/marketing focused. Why, you ask? Because NO ONE sent me funny videos this week. Here I sang your praises last week and then you let me down this week. Bah humbug. So you’re going to have to think this week. No fun for you! If you want out of intellectual prison, you should send me videos or funny stories to feature next week. Radical Copycatting of Pinterest. When Paul Sutton and I debated the merits of Pinterest earlier this week, Karen Rocks alerted me to Pinspire. Go ahead. Click on that link.
  • TWITIP  |  MONDAY, MARCH 28, 2011
    [Marketing] An Interview with TweetDeck’s Richard Barley
    Neal Wiser is Vice President of Digital Strategy and Operations at The ODM Group where he leads teams in the creation and execution of digital marketing campaigns. Richard Barley. If you use TweetDeck then you may have heard of or met Richard Barley ( @richardbarley ), TweetDeck’s Community Manager. first “met” Richard last year when he provided some thoughtful comments to a pair of posts I wrote about TweetDeck, 10 Features I Want to See in TweetDeck and 9 More Features I Want to See in TweetDeck. had planned to ask Richard for an interview, but it got put on hold on my end. Is Deck.ly
  • PUSHING SOCIAL  |  FRIDAY, MAY 14, 2010
    [Marketing] Why Facebook Is Breathing Easier These Days…
    Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social Why Facebook Is Breathing Easier These Days… by Stanford on May 14, 2010 Spread it! Share Email This Mark Zuckerberg must be sleeping easy these days.  Sure he is being cussed out daily by a hornets nest of Facebook purists, a few hip Senators, and the soccer mom here and there but life is pretty good. Well, he doesn’t have to live in the “capitalist closet&# any longer.  He had his coming out party at the F8 conference where he basically flipped the privacy cabal the bird. You too!
  • PUSHING SOCIAL  |  TUESDAY, AUGUST 24, 2010
    [Marketing] #3: Fascination Power Blogging with ALARM!
    Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social #3: Fascination Power Blogging with ALARM! by Stanford on August 24, 2010 Spread it! Share Email This This is Part 3 Of the Fascinate Series inspired by Sally Hogshead’s sensational book “Fascinate” It’s the art of agitation. Fidgeting, nail-biting, tension that crawls under your skin and puts you on edge.  You feel it when you have a problem that you can’t solve. It’s the stress that grinds on you when there’s a chance you will miss something important. Sometimes it scares you.  Be bold.
  • SPIN SUCKS  |  SUNDAY, AUGUST 15, 2010
    [Marketing] Your Leadership Brand | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 15 2010 Your Leadership Brand By Daniel Hindin | Email | Print | 4 Comments | Guest post by Randy Hall , founder and principal of 4th Gear Consulting. Businesses, no matter their size, depend on the success of their brand for sustainability and growth.
  • IMAGINE YOUR REALITY  |  TUESDAY, FEBRUARY 19, 2013
    [Marketing] How to apply the Tipping Point Mentality to your Business
    see some businesses where it seems like every year they are involved in changing their branding or marketing to the point that they never get comfortable with the marketing they are doing because they want instant results and don’t realize it can take longer to get those results than just a few months. It’s okay to refine marketing, but at some point you also need to stick with it long enough to see if it is really working for you (which goes back to persistence). Maybe you need to change who your target clientele is. Or maybe you need to change your pricing.
  • SOCIALNOMICS  |  WEDNESDAY, MAY 15, 2013
    [Marketing] Social Media and Nonprofits
    According to Experian Marketing Services , those in the United States will spend 16 minutes per hour on social media sites online. When your organization is part of that social media, they are tapping into that market. Keeping a viable presence on Twitter, Facebook, and LinkedIn can help get you in front of a much bigger market. 'Is your business a non-profit and you’re wondering how social media could benefit your cause? Having an online presence can definitely help nonprofits spread their message and their demographic range. Tap Into Increased Social Media Views.
  • DIRECT MARKETING OBSERVATIONS  |  THURSDAY, FEBRUARY 17, 2011
    [Marketing] Content is under scrutiny? It’s about time.
    Marketing departments and SEO companies understand this.  .  .  .  .  .  .  .  . Creation, curation and aggregation. We all probably fall into one of those categories. We do one of those. don’t dispute blog posts like this Why Content Curation Is Here to Stay. I get that. What I have a problem with is the type of content creation we run across when doing brand monitoring work for clients. It’s falling into two camps. Here’s the first. This is troll like stuff.  This is not new. Useless web pages have been appearing high up on search result pages for awhile now. 
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JULY 8, 2010
    [Marketing] The Influence Project, I Spoke Too Soon…
    marketing strategist. by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Something I wrote about yesterday. blogger.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JULY 8, 2010
    [Marketing] The Influence Project, I Spoke Too Soon…
    marketing strategist. by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Something I wrote about yesterday. blogger.
  • PUSHING SOCIAL  |  THURSDAY, MAY 9, 2013
    [Marketing] Why Successful Bloggers Care About Sugar and Spice Content
    You can brainstorm Sugar Content topics by identifying the core questions that dominate your market and captures your reader’s attention.  '“What type of posts should I write?” ” The answer to this question is the difference between a forgotten blog or quick and sustained success.  Since this is the 2nd most asked question I get ( here’s the first )  I’ll give you a quick glimpse at a strategy that works every time. Sugar and Spice Content. break blog posts into two types: Sugar Content and Spice Content. It has staying power.  Blog Post Writing
  • SOCIALNOMICS  |  MONDAY, JULY 11, 2011
    [Marketing] Why It Is Too Early For Businesses To Join Google+
    As the Director of Marketing and a social media nerd, I am having to sit on my hands to stop myself from creating a Google+ account for GiveForward. Google+ has launched to much excitement, and few are as pumped about it as businesses and nonprofits. Finally, they can be a part of the social media wave rather than catching up to their customers. But is it too early? say yes, and trust me it is not easy to say that. But as someone who has dealt with the ups and downs of running a business’s social media, I can tell you now, patience is a virtue.
  • ALMOST SAVVY  |  WEDNESDAY, OCTOBER 28, 2009
    [Marketing] Guess Who's An Official Blogger for LeWeb 09!
    Dominant Techniques in Social Media Marketing Reply Leave a Reply Click here to cancel reply. Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search Guess Who’s An Official Blogger for LeWeb 09! Really? look to someone right behind you? Well, OK, maybe it’s just me.
  • SOSHABLE  |  FRIDAY, FEBRUARY 22, 2013
    [Marketing] Your Facebook Page Insights are Inaccurate
    This is a minor bug that has caused major headaches to marketers. Company owners and marketers complained. If you run a Facebook page, you may or may not have noticed big changes in the numbers between August and December, 2012. For those who do not run many ads, the numbers were lower than expected. For those who run ads often, the numbers were likely higher than expected. This discrepancy led many to believe that Facebook was going to a “pay to play” model and despite reassurances by Facebook that this wasn’t true, the numbers told a different story.
  • TWIST IMAGE  |  THURSDAY, APRIL 12, 2012
    [Marketing] The Billion Dollar Questions
    am a Digital Marketing evangelist. Yesterday, I was speaking with a very senior digital marketing expert whose opinion I value. Yes, valuations can get out of control and people who do not know what they're investing in could inflate the market, but we actually have a well-worn marketplace here with consumers who are buying. digital marketing. digital marketing evangelist. We're all experts. We're all experts. until Facebook buys Instagram for one billion dollars. At that point, we all have opinions. Nothing more. Nothing less. There, I admit it. Including me.
  • NOWSOURCING  |  THURSDAY, JANUARY 24, 2013
    [Marketing] This Week in Infographics: #Winning and Losing
    This next infographic takes a look at how we make choices as well as how marketers take advantage of that knowledge. During a 2013 wild-card playoff game against the Seattle Seahawks, rookie Washington Redskins quarterback Robert Griffin III fell to the turf after twisting his right knee. This first infographic takes a look at his injury and other information about ACL and knee injuries. Next up we take a look at why Apple is “winning.” ” Apple is building one of the most stunning financial runs in the history of corporate America. Robert Griffin III Knee Injury.
  • JACOB MORGAN  |  MONDAY, NOVEMBER 30, 2009
    [Marketing] The Phases of Enterprise Social Business Adoption
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER The Phases of Enterprise Social Business Adoption View Comments November 30th, 2009 Companies that are looking to get involved in social business don’t just jump right in with both feet.  It’s a gradual process that takes a lot of time and effort before change can start to happen.  Over at Chess Media Group we created (and by “we&# I mean my business partner Connie ) a simple visual that we feel depicts the process for most companies that get involved in social business.
  • JOEY STRAWN  |  FRIDAY, SEPTEMBER 17, 2010
    [Marketing] Friday Social Media Haiku: Google Edition
    Marketers, What To Give Your Consumers That’s Not Crap 7 Things Twitter Is Not (And 1 Thing It Is) But To Read Is Devine Friday Social Media Haiku #1. Digg Digg There have been a lot of recent updates to come from our friends to the West, so this week’s Social Media Haiku is dedicated to Google and their ability to always surprise and delight. ———————————————————-. Call me Google Voice. Immediate and Instant. It’s Priority. Did I miss anything? Prove it.
  • SOSHABLE  |  MONDAY, DECEMBER 13, 2010
    [Marketing] Twitter 2010: The Year in Review
    Flowtown – Social Media Marketing Application. Just when we thought that 2009 was the wildest possible year for Twitter and that this year was going to bring some normalcy to the site, 2010 happened. In this Flowtown infographic insightfully titled “The Good, The Bad, The Ugly&# we can see that the ups and the downs were as pronounced if not more pronounced than those of 2009. What will 2011 bring? Stay tuned. We’re almost there. Perhaps my favorite part of this graphic is the list of notable people who joined Twitter in 2010. Bill Gates. Conan O’Brien.
  • TWITIP  |  FRIDAY, FEBRUARY 5, 2010
    [Marketing] You are Judged By Your @ Replies
    February 5, 2010 Kiesha @ Affiliate Marketers Help Desk @krenee76 I like @replies, it does let you know the person actually participates in conversations and retweets, but if the person has nothing but @replies that consist of lists of several @so-and-so’s – one after the other and never really saying anything of value – I tend to wonder about their whole purpose for being on Twitter in the first place. You are Judged By Your @ Replies 28 I judge you by you by your @ Replies… I do. Guilty as charged. Be authentic. Be YOU. These @replies are important. Thanks!
  • GAURAVONOMICS  |  WEDNESDAY, AUGUST 18, 2010
    [Marketing] Are We Becoming Digital Nomads?
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « GlobalPost Story on the Role of Social Media in the Kashmir Protests Killer Startup Idea: CrowdQuest White Label Platform for Crowdsourcing Q&A » Are We Becoming Digital Nomads? Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! Lets talk.
  • WEB METRICS GURU  |  SUNDAY, APRIL 10, 2011
    [Marketing] Social2011 Recap and where think it’s all going
    I suppose if I wanted to know more about the issues the community of Radian6 users were having, I should have gone to some of the unconference sessions but I wasn’t able to (due to conflicts in my schedule), esp the Market Research one on Friday. market research people struggle with social. Having said that – I had the opportunity to play with the new Radian6 Insights platform and here are the pros and cons. Pro – Allows a business or brand to use a DataCube without building one, considering what you get, the price is affordable. DougH Doug Haslam. social2011.
  • SPIN SUCKS  |  TUESDAY, JANUARY 3, 2012
    [Marketing] Human Organizations Start By Being Open
    She draws from more than 10 years of experience in marketing, communications, and international business operations to help associations large and small build capacity for using social media to achieve business results. Today’s guest post is written by   Maddie Grant   and   Jamie Notter. They They will be hosting the next Spin Sucks Pro webinar on January 12 and you’ll find details below. By now it’s safe to say social media (in the context of business) has gone mainstream. This is the source of the difficulty in implementing social media. These issues are never either/or.
  • SOCIALFISH  |  MONDAY, JANUARY 13, 2014
    [Marketing] [Artomatic Diaries] Getting started with Twitter branding and follow strategy
    I’ve also decided that the “voice” of Artomatic, since we work with artists and musicians (as opposed to more corporate-sounding lawyers or doctors or marketers – ha), can basically be my voice. 'This is the first (real) post in my ongoing living social media case study. I am part of the volunteer management of Artomatic, an art nonprofit based in DC, and I’d like to share with you the work I am doing as we go along. See more here. ———– First things first, a little scene-setting. It could be every 2 or 3 years. Think about it.
  • WEB METRICS GURU  |  SATURDAY, JULY 24, 2010
    [Marketing] Davos – Communications on The Top – World Forum for Top Managers in Davos
    Marshall Sponder , SM Metrics, Web Analytics and SEO expert, owner of  www.webmetrics.guru : - “How can multinational organisations create a social media campaign to target a number of markets?&#. Kerry Bridge , Head of Digital Media Communications, EMEA and Global Sector at DELL: - “Best practices of integrating social media into an overall PR campaign&#. ·  SM and the emerging markets. Focus on the emerging markets: How far has SM advanced? Focus on the emerging markets: How far has SM advanced? Last week I mentioned. SM into existing PR campaigns.
  • ARI HERZOG  |  THURSDAY, FEBRUARY 10, 2011
    [Marketing] Feature Friday: Musing about Mobile Networking
    Feature Friday: Social Media Marketing Across Global Cultures. Tweet Share The following is a feature article by Rob the Web Guy. Just before the end of last year, my email box was inundated by newsletters filled with articles & posts like “The Top 50 Facebook Posts of 2010” and “Top 20 Most Useful Twitter Blog Posts of 2010.” I was really excited to download and read these during my Christmas vacation, hoping I would learn some valuable information on something I may have missed last year. When I was done, I was thoroughly disappointed. Almost 80% said their phone! thought wrong.
  • DANNY BROWN  |  FRIDAY, AUGUST 6, 2010
    [Marketing] Run Your Business Like a Cocktail Stick - Danny Brown
    Do you really need a 15-point marketing plan when a six-point one will do? You might also like: Introducing Social Media to Your Business Using Facebook Like to Market Your Business The Business of Dating Tags: Business , organizational development , people 12 voices - share yours! Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Run Your Business Like a Cocktail Stick August 7, 2010 12 voices share yours! Share Save Think about the humble cocktail stick. It can be used for drinks umbrellas.
  • MINDJUMPERS  |  MONDAY, JULY 5, 2010
    [Marketing] Roskilde Festival is on Foursquare
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Defining a Strategy To Use Content In B2B Marketing Meet The Founder of The Bees Awards » Roskilde Festival is on Foursquare Posted by Anne Herngaard Jul 5th, 2010 Tweet I’ve been attending Roskilde Festival. Facebook Places Explained Tags: digital media , Foursquare , mobile apps , Roskilde Festival , smartphone Posted in Marketing & Communication , Social Network Leave a Reply Click here to cancel reply. already had my phone with me, so why not just use a digital version.
  • DIVA MARKETING BLOG  |  SUNDAY, JANUARY 17, 2010
    [Marketing] For Haiti - One By One By One
    The people of Haiti will not be safe for many weeks or more likely many, many months.    Diva Marketing is a wee voice within the billions of web pages on the Internet; however, I couldn't let the opportunity of using the space on this site go by without an acknowledgment, of what my friend Geoff Livingston says, goes beyond the damage of a hurricane to the devastation of poverty. Today Max and took a walk in the rain. But we were safe. There are millions of people today in a small island in the Caribbean who are not safe. If there is anything social media has taught me.
  • FEVER BEE  |  MONDAY, MARCH 14, 2011
    [Marketing] 12 Tips For Successful Branded Online Communities
    Brands need to abandon the marketing mindset and embrace the community approach. This community approach involves many elements. These include: Use a unique URL. Communities need their own identity, not a community tab on the main website. Give them their own URL that relates solely to the community. This will solve many of the audience targeting issues you will have with putting community news on your company's site. Create a unique name for the community. community needs a very special identity. It needs a unique name that is representative of that group. Use your unfair advantage.
  • DANNY WHATMOUGH  |  FRIDAY, JUNE 6, 2014
    [Marketing] Facebook responds to the organic reach issue
    'As you will no doubt know already , marketers are up in arms because of reductions in organic reach on Facebook. The social media giant took time out yesterday to respond to marketer concerns in a post published on the Facebook blog. There really isn’t anything particularly surprising in the post. The gist of it runs something like this: Users are our number one focus. There’s too much content and too much competition. Organic reach has declined because we need to improve the user experience. We aren’t just doing this to make money from businesses. social medi
  • SHIFT DIGITAL  |  TUESDAY, JUNE 12, 2012
    [Marketing] Pinning Your Hopes On Social Media
    It’s not enough in today’s culturally and socially aware market to provide customers in the QSR industry with a superior product; they want more. This is the second post in a series of posts dedicated to the Quick Service Industry (QSR). I previously wrote about  5 excellent reasons to get on board with franchising in 2012. Today, Today, I’m discussing pinning your hopes on social media. Enjoy! . Consumers in today’s day and age want deals, coupons, and they want the best possible product for the least amount of money they can possibly spend.
  • LOUIS GRAY  |  FRIDAY, AUGUST 12, 2011
    [Marketing] Strawberryj.am: Popular Links from Your Twitter Friends
    Disclosures: I am VP of Marketing at my6sense, an assumed alternative to Strawberry Jam. Everyone knows you can't see every update on every social network all of the time. Many services have emerged to help find you the most interesting shared content from products like Twitter , based on your own interests, those of the community or the world at large. An interesting one is called Strawberry Jam , a project backed by Hettema & Bergsten , which scans links from those you follow on Twitter and finds the content most frequently shared from your own social circle. Twitter Relevance
  • WEB METRICS GURU  |  SUNDAY, JULY 18, 2010
    [Marketing] Who killed my SEO Internet Experiece and Web Journal July 15th-18th, 2010
    Most marketing campaigns are guesses. Read a story today about how SEO Has Killed  The My Internet in Search Engine Land – it was quite good… can almost hear music going in the background…ha. &# … Everywhere I look, I see bad websites. “… SEO has left me in such as state that I can no longer look at a website like a normal person. see flaws in websites everywhere I look. Here’s just a taste of what my warped little mind sees as I browse the web.&#. Could be too much SEO works poisons the ability to just enjoy a typical dysfunctional website. So Do I.
  • BLOGGER XPERTISE  |  WEDNESDAY, OCTOBER 17, 2012
    [Marketing] Forget about SEO, develop a user-centric content - Blogger Xpertise
    from "search engine marketers" and "search engine specialists" trying to sell us their services. Blogger Xpertise. Blogger sites that go beyond the basic template, showing you how to make your Blogger site just as amazing. About Us. Portfolio Pieces. Blogger Tips. Hangouts on Air. Submitted Questions. Opinion Pieces. Templates. Contact Us. Follow by Email. Subscribe To. Posts. Posts. Comments. Comments. Google+ Followers. Upcoming Events. Join us for our free weekly Hangout On Air event called the Friday Request Line, providing Blogger discussion, assistance, and helpful suggestions.
  • PROBLOGGER  |  FRIDAY, JUNE 29, 2012
    [Marketing] Tips and Techniques for Selling Training on Your Blog
    Training and electronic courses are common product offerings for bloggers, and as the range of tools and services available to help us create and market engaging courses has grown, so has the competition in this space. Jules Clancy talked earlier today about offering classes and training as a blog business model. Still wondering why you’d choose ecourses over other models? Have a look at 8 Great reasons to add an ecourse to your blog. This post explains the not-so-obvious advantages of this business model. What does it take to create an online course? What about the launch?
  • ONLINE COMMUNITY STRATEGIST  |  WEDNESDAY, OCTOBER 28, 2009
    [Marketing] There is some value in anonymous comments
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed There is some value in anonymous comments October 29, 2009 in comments | Tags: "anonymous comments" , news comments , online comments Before you balk at the title of this post, hear me out. have written in the past about the cloak of anonymity worn by trolls and how it allows them to run rampant on the internet with no real accountability or repercussions for their actions. Believe me. There is some benefit to allowing screen names.
  • CONVERSTATIONS  |  TUESDAY, APRIL 22, 2014
    [Marketing] Pulling the Thread Together
    You might work with the front-end (with customers), the back-end (administrative), the public (marketing, networking), and the private (human resources, vendors) – all in the same day, maybe in the same hour. 'If you’re like a lot of small business owners, you wear many hats – and sometimes, all the hats. Maybe you’re good at delegating or outsourcing, adept at balancing and managing your time. Whether the list is never done or you stay on top by picking just one , putting things together so they fit is a talent that often comes with experience. Small Business
  • SOCIALNOMICS  |  FRIDAY, NOVEMBER 16, 2012
    [Marketing] The pros and cons of buying Twitter followers
    The practice, considered by some as unethical, is not a replacement for the conventional marketing efforts needed to build any successful venture, but is definitely rising in popularity(especially amongst startups), and can be considered as one of the many tools at your disposition to build a marketing strategy for your business. The concept of buying popularity online might seem like a new one to some, but it has been around for as long as the social media trend itself. Similar claims were also lobbed at Newt Gingrich and President Obama.
  • CONVERSTATIONS  |  MONDAY, AUGUST 30, 2010
    [Marketing] Brain Stew 08/30: Conversations & Gleanings
    Personal pronouns are important in doing "market research" in the social media space. I've been having several discussions over the past few weeks about Affiliate Marketing and JV opportunities. Occasionally, I have conversations over coffee (guess where) that prick my brain to overdrive. These bits are gleanings and take-aways, ideas and wonderings from these talks. Keywords may be less important than "key phrases" that include these pronouns. Search Once & Subscribe: Use Personal Pronouns  . There is a science to this stuff though help is available. Portland?
  • WWW.BIZCHICKBLOGS.COM  |  TUESDAY, JANUARY 4, 2011
    [Marketing] How I Achieved Blogging Success In 30 Days
    I’m curious as to what the ideal ratio of writing good content to marketing and selling yourself is? January 4, 2011 Blog Community Subscribe RSS BizChickBlogs the digital magazine for smart women Home Business Health Technology Relationships & Family Editor’s Corner News Style Travel Food Culture Reviews Interviews Guilty Pleasures #BizChickChat You are here: Home / Business / How I Achieved Blogging Success In 30 Days How I Achieved Blogging Success In 30 Days September 2, 2010 By Wayne Howard 87 Comments Tweet Guest Post by Wayne Howard of Business & Pleasure.
  • CONVINCE & CONVERT  |  TUESDAY, JUNE 22, 2010
    [Marketing] Why You're the Key to Social Media Success
    Unlike every other form of marketing and communication ever devised, you can’t treat social media like taking medicine – something that you do when you have to, and only because someone told you so. It is important that, as marketers and business-owners, we know what business we are in and we are in the communications business. If communication is most effective in a press release, so be it, but if it is most effective via social media tools, that should be just as viable an option to a marketing or PR department. The biggest obstacle is corporate culture.
  • THE WAY OF THE WEB  |  WEDNESDAY, DECEMBER 29, 2010
    [Marketing] Do you blog?
    It doesn’t have to be specifically about marketing or social media (Some of my absolute favourite bloggers have nothing to do with either subject). The start of a new year is almost upon us, and for me it’s a good time to refresh a few things, including my reading list. And I’ve realised that I’ve been awfully rude for a while and not asked what YOU are doing… So, if you’re reading this and have a blog, leave a link in the comments. Maybe let me know what it’s about and how long you’ve been blogging for? Blogging blog blogger comments
  • WWW.CHRISRAWLINSON.COM  |  WEDNESDAY, OCTOBER 27, 2010
    [Marketing] 21 Free Social Media Tracking tools
    Chris Rawlinson The Marketing Gentleman's Log Home Contact Photo Gallery Who is Chris Rawlinson 21 Free Social Media Tracking tools January 5, 2010 by admin Happy New Year and hope you all had a fabulous Christmas. 2010 looks set to be an exiting one in the digital marketing realm, budgets are on the up and are predicted to rise by over 12% in the Digital sector alone. Reply B2B Search Marketing & Social Media Marketing Questions Answered | Business.coms B2B Online Marketing Blog September 21, 2010 at 2:39 am [.] Chris 1. YouTube, Ustream). Top Words.
  • SOCIALFISH  |  WEDNESDAY, JULY 25, 2012
    [Marketing] Does Associations’ Governance Lock them into its Own “Culture Of Reverence?”
    Why else would a scientific society with a rapidly dwindling membership continue to allocate the largest percentage of its efforts and resources to governance, while cutting other functions that are essential to business and market development, and the increase of member value? The 162-page Freeh report about Penn State’s role in the Jerry Sandusky scandal cites one possible cause for what now seems like a coordinated cover-up by the university: “ a culture of reverence for the football program that is ingrained at all levels of the campus.” Great! and sold various assets. 
  • LOUIS GRAY  |  TUESDAY, JUNE 7, 2011
    [Marketing] Steve Jobs Proposes Spaceship-like Future Apple Campus
    No matter your computer or mobile preferences, or thoughts on Apple's approaches in other markets, you can learn a lot from the way Steve Jobs does business. Sitting where I do in Sunnyvale , driving ten minutes South can have me on the Apple campus, and driving ten minutes North lands me at Google in Mountain View. With both companies hiring like mad and buying up the surrounding real estate in their respective communities, it's likely that I'll be surrounded by Goople in just a few years. As far as I'm concerned, that's great. Even this presentation to the council is worth watching.
  • ARI HERZOG  |  WEDNESDAY, FEBRUARY 23, 2011
    [Marketing] Why Blogging is Still Not Dying
    Blogging — or content marketing, if some want to call social publishing that — is very much alive. -- Thanks for reading Why Blogging is Still Not Dying by Ari Herzog. It is sad that an article published on this blog 26 months ago on the fallacious death of blogging must be written again. You may blame The New York Times. With a sensational headline undoubtedly intended to bait web visitors to click and read about the wane of blogs , NYT reporter Vernon Kopytoff cites a 12-month-old survey and concludes that social networking is to blame for the end of blogs. Media blogging
  • ARI HERZOG  |  MONDAY, OCTOBER 11, 2010
    [Marketing] How KeywordLuv Promotes Your Blog
    When Jason adds a comment on this blog, he types [link] in the URL field and Jason @ SEO Marketing in the NAME field. When Donnie adds a comment on this blog, he types [link] in the URL field and Donnie @ Digital Comics in the NAME field. When Christopher adds a comment on this blog, he types [link] in the URL field and Christopher Roberts @ Technology Blog in the NAME field. By including an @ sign in the middle of their name and their URL keywords, the submitted result is something like this: This way, their URL is linked to the keywords that were typed after the @ sign.
  • DREW'S MARKETING MINUTE  |  TUESDAY, JANUARY 3, 2012
    [Marketing] Mitt Romney is getting tired (or lazy) in Iowa!
    The marketing message is pretty clear here. This upcoming Presidential election will be my daughter’s first opportunity to vote. Combine that with the fact that we live in Iowa, the caucus is upon us and she’s a registered Independent and you can only imagine the flood of mail and calls she’s received leading up to the caucus. You know what all the candidates are thinking… fresh meat! So I was a little surprised and appalled at what front runner Mitt Romney sent her late last week. The front of Mitt’s postcard to my daughter. Shame on you Mitt.
  • IMAGINE YOUR REALITY  |  MONDAY, AUGUST 2, 2010
    [Marketing] How to balance content with advertising
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes How to balance content with advertising Posted August 2nd, 2010 by admin and filed in Business reputation , Social Media , business , social media behavior Tags: advertising , balancing content and advertising , content marketing , Social Media , Taylor Ellwood View Comments In my recent post on advertising too much , I was asked if I was referring to people trying really hard to get a job or just people advertising goods and services. What do you think?
  • CONVERSTATIONS  |  FRIDAY, AUGUST 29, 2014
    [Marketing] Voice of Customer (VoC) Metrics for Small Business
    Aligning your practices with your customer’s intentions is simply common-sense when it comes to marketing. Customer Loyalty Index (CLI) Sean Ellis recently wrote on Marketing Profs that understanding visitor intent is the heart of conversions. Aligning your practices with your customer’s intentions is simply common-sense when it comes to marketing. 'Guest Post by Trevor Grey. Before they shared their goals with me, I had one piece of advice for all of them, which was not to feel tempted to mimic another company’s Voice of Customer program or metrics. Frederick F.
  • SPIN SUCKS  |  WEDNESDAY, AUGUST 18, 2010
    [Marketing] Is Social Media Forcing Retirement? | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 18 2010 Is Social Media Forcing Retirement? think all of this shift in the way we communicate, buy, sell, market & grow is making majority a little uncomfortable. You can guess where that audience typically lies…50+ white men. They do. Alright.
  • COLLECTIVE THOUGHTS  |  THURSDAY, DECEMBER 29, 2011
    [Marketing] New Site Changes Online Auctioning
    The site allows you to buy rewards points in order to place bids on expensive items that you aim to win for well under market value. A new auction site launched last week called, YouNeverLose. So far the business is living up to its name. What makes this particular online auction so different is that they give you your money back. Once you buy the rewards package you are guaranteed to get your money back in the form of a gift card. When I first heard this I was skeptical, I thought I would get 25 bucks back on some gift card to the piggly wiggly, but I was wrong.
  • SOSHABLE  |  MONDAY, JUNE 14, 2010
    [Marketing] YouTube Facts, Stats, and Other Trivia (Infographic)
    Everything from video marketing to funny personal videos make their rounds through YouTube at a breakneck pace on a second-by-second basis. Blast. After 5 years of sharing videos, YouTube is the undisputed heavy-weight champion of the LOL world. This infographic below compiled by Website Monitoring and found via Viral Blog puts all of the tremendous information that went along with building the site over five years into perspective. Will YouTube be here for another 5 years? When it comes to the Internet, there’s never a notion of “too big to fail&#. Share it.
  • KIKOLANI  |  WEDNESDAY, JULY 4, 2012
    [Marketing] Link Building Secrets – Post Panda and Penguin
    To perform the Flipper, follow these simple steps: Your niche doesn’t matter; this method can be used for any market. Another great tip for using Google Alerts is to sign up for key phrases such as “hire a social media expert” What market you are in will determine what kind of clients you are trying to get for yourself. This is a guest post by Gregory Smith. You tell me your secrets, I’ll tell you mine. That search on Google comes up with over 20 million matches. How secret is anything out there with so much discussion about it? ” -Eric Ward.
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