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    [Marketing] Food for Thought: Why Typos Matter More Than You Think
    menu I saw recently spelled it “sandwish”—regrettable error or clever marketing gimmick? At its heart, content marketing draws readers in with tasty nuggets of information. I enjoy dining out at restaurants and perusing the menu to decide what appeals to me the most at that particular moment. But when I scan the menu and spot a typo, I confess that it makes me smug and almost gleeful. Call it an occupational hazard of a career in content editing. Over the years, I’ve come across some doozies in printed menus and online. By far, dessert rates as the most commonly misspelled dish.
    [Marketing] Customer-Centric and Customer-Centered Organizations: Which Do You Prefer?
    It talks about how to understand how your customers make decisions so you can create and market the products and services they will buy. While you take the customer into the creation and marketing process by understanding who they are and how they buy, they don’t actually have a say in what you provide. The flip side is bringing your customer into the creation and marketing processes. For example, Apple.  They build products that customers love, but the customers don’t get a say in the functionality of those products. So, which organization would you rather buy from?
  • SPIN SUCKS  |  MONDAY, MAY 4, 2015
    [Marketing] Community Management Lessons in a Rock Climbing Gym
    Because it was a change of scenery: I went from a full-blown digital presence as an online marketer with very rare communication barriers to constant face-to-face situations. By Anne Reuss A couple of months ago, I found myself somewhere I would have never pictured myself: Working at a rock climbing gym. I was in need of work, and, at the same time, I had started a new blog to act on my passion for helping people build better bodies and minds for stronger business. That’s when I knew I had to go for it. If you’re not willing to sacrifice your comfort, you don’t have what it takes.
    [Marketing] Why 84% of Your Facebook Fans are Lurkers
    You can understand that 90% of blog readers are lurkers but you don’t understand why you can’t tap into the Facebook market. How many times has your social media consultant, the local chamber of commerce, a conference presentation, and your favorite blog encouraged you to create a Facebook fan page? “It’s the largest social networking site, and you’d be crazy to ignore it!” ” someone cries out to you. “You can reach 800 million people with a single update!” ” urges another. “Your fans want to identify with you!”
    [Marketing] Top Tip to Add Creativity To Your Business
    Think about people who are pushing the boundaries of what your market wants… because they are not only competition, they are often the future. The pirates of your market are showing you where the market would like to go……it is no coincidence that public radio started to play rock and roll once they couldn’t shut down the pirate ships. So here is a challenge – how about holding your own fringe festival for your market? Let’s admit it, we all have a rebellious streak. You, me and our customers. We are simple creatures. But why?
    [Marketing] Awakening from Delusions of Grandeur
    With no hard deadlines or need to market publicly declared personal projects, I am free. Image by alshepmcr. It’s a strange world we live in online. Delusions of grandeur call, singing like that sweet Siren in the midst of the sea. To win, we must appear like we are Doing Important Things, but in the end we find our lives dashed on the rocks. I’m speaking about the competitive rat race to see who can get the most social media rock star badges; keynotes, books, followings, awards, blog mentions, yeah! have to admit, I got caught up in this hooplah again during the past year.
    [Marketing] Social Media: A Change Agent
    Diva Marketing is part of an online influencer network for MNS Business on Main. A few weeks ago I had an ah ha moment. It was something so obvious that it was almost a dah ah moment. Within an organization social media is a catalyst for change. Not only does social media come tied up in ribbons of change but it is wrapped in paper comprised of shades of gray. For enterprise cultures that are built on black and white directives introducing social media can be very uncomfortable. ocial media does indeed change the game for every company. There is a house that is no more a house.
    [Marketing] Community Manager: To Be Or Not To Be!
    Personally, I think community management is like a perfect harmony of your conversation skills, understanding of your target market and last but not the least your brand. Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager. Not only should these people shape the discussions, moderate and respond on behalf of the brand, but also adapt to the personality of the brand. Breathe!
    [Marketing] Thinking Through My Intuition
    23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! Id love to hear your thoughts on it! Looking at a blank page can be a trying experience! Why is this? Is it sabotage?
    [Marketing] 7 Ingredients for Employee Social Advocacy
    A few weeks ago, I presented a breakout session at Social Media Marketing World. I put together an all-new presentation about employee social media advocacy, which I have excerpted below. Employees are a key to social media success because they: 1. Genuinely love your brand (hopefully) 2. Are trusted far more than the company 3. Are not filtered by social networks the same way that corporate messages are Thus, employee social media advocacy gives you Authenticity, Trustworthiness, and Reach. But, getting there isn’t a snap. That would be a gross oversimplification.
    [Marketing] 12 Great Business Books Coming Your Way
    Authenticity in marketing? The man behind Duct Tape Marketing is back with his latest book. So, if you like Duct Tape Marketing and The Referral Engine , this one will be right up your alley. duct tape marketing. Looking forward to reading about what's next? It turns out that there are a slew of new business books heading our way. In scanning through the Amazon Kindle store, I just spent a small fortune ordering some new books from some of my favorite thinkers. Here's a list (in alphabetical order). I'll wait, go get your credit cards. Chapman. My good friend, C.C.
    [Marketing] Drafting My Next Job Description
    Work closely with marketing staff to develop strong and effective advocacy messages, create stories, and generate content for blogs, social media, and our website. Fluent in internet technologies and tools and with highly developed skills in oral and written communications, I have a proven ability to explain complex concepts clearly and concisely. I am comfortable serving as a liaison to government officials and lay citizens, and am familiar with legislative and regulatory processes. After five years as a self-employed digital media teacher and consultant, I want a change of pace.
    [Marketing] 3 Reasons Why Resumes SHOULD be Irrelevant
    It’s where marketers who couldn’t cut it go to die anyway. If we did this as marketers we’d get crucified. It’s certainly not where “marketers go to die&# and I know plenty of HR professionals who are a heck of a lot smarter than some of the marketing professionals I know. fields including PR, marketing, social media, and advertising. Stuart Foster and I have discussed it a few times but today when he brought it up, it sparked a good conversation with Amy Mengel , Dana Lewis and others.  She makes some great points.  that you are.
  • TWIST IMAGE  |  TUESDAY, JUNE 21, 2011
    [Marketing] Comparing Apples To BlackBerrys
    Many people didn't think Apple (a computer manufacturer) could never successfully produce and market a smartphone and those same people probably questioned a search engine's ability to create a mobile platform like Android. PlayBook 's lack of success (RIM says that only 500,000 tablets are in market) compared with the iPad is indicative of this. The PlayBook was announced long after iPad's initial in-market success and prior to the launch of iPad 2. In the end, RIM 's Achilles Heel is not marketing or technology. Research In Motion had a tough week last week.
    [Marketing] How to Apply a “Customer First” Mentality to Your Ecommerce Business
    Apart from the fact that we marketers love using phrases and buzzwords like Mobile First , there was something else begging for immediate attention. SEO, design, functionality, and marketing, last time we checked, all got down on their knees for the customer (and the omnipotent Google also intends to keep it that way). So it doesn’t necessarily mean you have to go to market first with mobile, but that the customer should be able to come and go from whichever touch-point she wants and get the information or get the experience. ”. Mobile happened. Now, that stands corrected.
    [Marketing] How Comcast Approaches Social CRM
    Parag In today's competitive business landscape,small and medium-sized businesses need the most efficient and effective way to market to,sell to,and service clients. This enables customer-facing employees in sales, marketing and customer service to make quick, informed decisions on everything from cross-selling and up-selling opportunities to target marketing strategies and effective problem resolution. think companies have an opportunity right now with social media to harness a huge marketing department: their entire staff. You have your internet or TV service. 
    [Marketing] Social CMO – Will CMO’s miss this opportunity?
    So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Finance teams will be getting tweets on billing and finance issues directly from the socialsphere rather than from the marketing guy. CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward.
    [Marketing] Business Blogging: Five Reasons You Have No Readers
    How we plan our content marketing. By Eleanor Pierce It’s a common complaint: You have a  business blog , but no one’s reading. It happens. And there could be some really obvious reasons for it. Maybe your blog’s boring, hard to find, or poorly written. If that’s the case, you have your work cut out for you. But maybe the reasons no one reads your blog are a little harder to suss out. Maybe they’re less obvious. If that’s the case, I have a few ideas … some possibilities you may want to investigate. But what seems clever to you may be nothing more than baffling to your average reader.
    Each product that gains the sufficient amount of votes is then designed, manufactured and marketed by Quirky. Overall, I think it is fantastic that Crowdsourcing has allowed both small and large business to promote an idea to market by embracing a community much faster than historically possible. Founded in 2009 by Ben Faufman, Quirky began by using crowdsourcing to determine which products to design and manufacture. The company puts forward ideas for new products via their website and allows both visitors to the site and employees to vote.
  • VIPER CHILL  |  MONDAY, JUNE 17, 2013
    [Marketing] Backlinks XXX is Now Public (And We’re Giving Away $5,000)
    How would it help your business if you could look over my shoulder and watch as I take a plain website and turn it into an email marketing and monetisation machine? We’re debuting today with a much better sales video, which should help your marketing efforts as well. Seeing exactly what I do, step-by-step, on a site that is already getting hundreds of targeted visitors every single day (but it’s only 3 pages). That’s exactly what you have the opportunity to watch today with the public launch of Backlinks XXX. our rankings went even higher. Have an Audience?
    [Marketing] Friday Vendor Roundup: Mindjet, Spigit, AtTask,, Box, & Tomfoolery
    Most people have never heard of Tomfoolery or their product Anchor, and that’s because the team behind it is small, the product is new, and there isn’t a lot going on in terms of marketing. However, Anchor is perhaps one of the most beautifully designed mobile apps for collaboration that I have seen on the market today. Their main target market is definitely not the enterprise but I think they can make a dent in smaller and perhaps (later) some mid-size organizations. Mindjet and Spigit merge. Mindjet and Spigit are merging to become a single company. My POV.
    [Marketing] Profiling Your Social Customer
    The intent of this post is not to minimize the importance of social media nor the ease of identifying and integrating other data points into our marketing efforts but to keep in mind that social only represents one view of the customer. Jennifer Roberts is the marketing and content strategist for Collective Intellect , a social and enterprise text analytics company. Today’s post is written by Jennifer Roberts. I was riding up one of the canyon roads in Boulder, Colorado a few weekends ago. But my high-end Sella Italia Lady saddle was distracting me; it was uncomfortable.
    [Marketing] 8 Tips for Successful Business Blogging
    Maybe on Mondays you’ll post reviews, Wednesdays marketing tips, Fridays contributed articles , and Sundays all other topics. Ari Herzog provides social media marketing and editorial services to the nonprofit and public sectors. Strategies and Tips on Social Media and Online Marketing — To What End Should This Blogging Trend Continue? The following article is written by Lior Levin. What is involved in having a successful business blog? This is a question that many companies both new and old often struggle with when deciding to start a blog. Image by G.I Design.
    [Marketing] How to Sell Your Self Education to Employers
    And though knowledge is an end in itself, it’s only natural that students of these free courses would want to apply their newly acquired skills in promoting themselves in the job market. How to Sell Your Self Education to Employers – Online Colleges. The lid is off the Pandora’s box of open education. Khan Academy, MITx, P2PU, Open Badges, Udacity, Coursera. The providers of free online education are springing up left and right, and hundreds of thousands of people from nearly every country in the world are jumping at the chance to educate themselves.
    [Marketing] Big Business Facing A Big Problem With Social Media
    And if a brand decides to take on managing their own social media instead of seeking help from an agency, it is essential that more than just the marketing department get involved. What the brands funneling money into developing their social media understand is by doing so, they are tapping into a more passionate consumer base than they would find through other marketing channels. Many mega brands are finding out just how difficult it is to develop a successful social media strategy.
    [Marketing] Political Ads To Hit Twitter Soon, Is It Too Much?
    With TV, newspaper, and radio marketing slowly on their way out, the campaigns are turning toward social media. Twitter has been moving slowly-but-surely in to the ad business over the past year. It started with promoted topics, then promoted tweets and has started to creep in to user timelines and other places across the network. Enter politics. Political ads have graced televisions, radios, and unsuspecting suburban yards for years. Whether it’s for mayor, president, or county coroner , the messages are painted in to our brains for a good 5-6 months of every political season.
    [Marketing] Moving Beyond the Social Customer into the Era of Customer Engagement
    We recently connected with Paul Greenberg , one of the most respected minds in marketing, technology and CRM (albeit for a short catch-up). Let us know what you think – are you ready for the Era of Customer Engagement?  Do you consider yourself a social marketing leader or a novice? Staring at the Social Customer Is Over. Paul was among the early advocates of the social customer, defined by him in one of his recent posts on ZDNet as “a technology savvy, peer trusting, highly demanding, relatively affluent customer who leverages the web for conversations that can impact business.”
    [Marketing] Thoughts on Investing Your Time
    23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! What do you want to have time for doing later? Investing time in this way creates a larger picture for you to evaluate.
    [Marketing] BREAKING NEWS: Duane Forrester is No Longer Sr. Product Manager – Webmaster Outreach at Bing
    Whether that means that you’re at Microsoft, or maybe even Google, I’m sure you’ll have a very active role in the Search Marketing community. My good friend Duane Forrester, Senior Product Manager – Webmaster Outreach at Bing, has just announced that he was “reorganized” out of his job as the head Webmaster Liaison at On his blog, Duane posted: Microsoft announced changes within the structures of several groups in the company. More to come… The post BREAKING NEWS: Duane Forrester is No Longer Sr. Thanks a lot. Search Engines
    [Marketing] 14 Ways a Blog Will Help You Get a Job « The Spinks Blog
    The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals 14 Ways a Blog Will Help You Get a Job Not everyone should start a blog…you should only start one if you are ready to commit to it and you have something to contribute. If you think you can do that, then starting a blog is one of the most valuable tools you can utilize to get a job. Starting a blog shows… your commitment to your field. your writing skills. your communication skills. your knowledge in your field. you… on search engines. how you deal with criticism and feedback. Kelly?
    [Marketing] Social Media Lead Generation for B2B
    Marketing Solutions for Web 2.0 and Beyond Home Capabilities About Us Our Principles Benefits Our Team Search Marketing Media Buying Services Marketing Strategy Map Strategic Development Social Media Get More Visitors Get More Leads Marketing Automation Analytics Integrated Plan Brainstorm Intro Packages Our Blog Resources eMarketing News Ebooks Landing Page Help Content Strategy Lead Nurturing ROI Calculator PayPal Join Us Experience Marketing Automation Testimonials Client Experiences Contact Us Buy Our eBooks! Only $5.00 link] ? link] ? It exists.
  • DANNY BROWN  |  TUESDAY, JUNE 29, 2010
    [Marketing] Not Right Now - Danny Brown
    Its easier to say this "Facebook thing" is a flash in the pan and "who needs a blog anyway" when the real issue has nothing to do with any of those tactics.Everything you do in business is marketing and everything you use in business are media.The bigger question remains do you want to be where your customers reside or more importantly where some of the influencers and advocates hang out?If But another halmark of my approach to marketing consulting is to create a plan to fit a companys culture. We should start a company blog – just not right now. Hey ho.
    [Marketing] Video Testimonial from Montgomery M0tors
    There are a number of things about this meeting that really rocked the house: Ross and Ann and their marketing consultant Clint really know their brand, their customers, and their business and want to keep growing it stronger and larger. Last week I collaborated with two of my Social Media Club colleagues, Philippe Tassin and Tara Coomans in a three-hour consultation with the very cool folks at Montgomery Motors. If you don’t know them, they are a sixty-plus year old, family-owned, and Hawaii-born and bred company that sells motorcycles and related cool gear. They said yes!
    [Marketing] The Triple X Niche Site Case Study is Now Live (With a BIGGER Twist)
    Though the niche we have picked is not internet marketing related, it’s not a million miles away from the subject either. know lot of SEO & internet marketing theory, but since I never managed to implement it right and success I still call myself a newbie. It will be used for brainstorming, SEO, marketing, etc. It covers onpage SEO, offpage SEO and marketing. Off-Page SEO – The marketing way. November 1st is now upon us, so that means it’s the launch of the Triple X Niche Site Case Study. Three people (Myself, Diggy, and Vladimir a.k.a
    [Marketing] Get Big By Getting Small
    Small teams are the new big because small gives you the flexibility to change the business model when the market suddenly shifts. It used to be that the BIG Companies could always out perform the small. They had more money for advertising, product development, sales, distribution, technology and human resources. It seemed that the bigger you got the more stuff you had to manage. Then managing more stuff became wasteful, slow and bureaucratic. Then the BIG called in management consultants to teach them how to manage the BIG more effectively. The BIG Need To Get Small. Create Joy in Work.
    [Marketing] The Social Media – Organic Search EcoSystem Explained
    This is why all Marketers need to consider their “content enablement strategy”. Turns out Search and Social Media are really two brothers or two sisters that should work together, and perhaps, end up being much the same people, same team (even if that didn’t make as much sense a year or two ago, it now makes perfect sense according to Bill Hunt): Marketers need to ensure their digital assets are effectively optimized and distributed to the widest points on the net possible. forgot how to tie a tie!&# as we are to  search for that on Google. The reason? And  t.
    [Marketing] Define Your Point of Difference Like Van Gogh
    So what has this to do with marketing your point of difference?? It is their perspective of the subject that the buyer is attracted to… Imagine a canvas, see it as your market. Do you truly understand your point of difference? For many entrepreneurs it is one of the hardest parts of developing your brand. It should be easy but being average, being similar is what we are all trained to do. We are taught to fit into the norm yet the norm is what is boring us all Click To Tweet. What struck me was how different the paintings were! Imagine your subject, see it as your offer.
    [Marketing] 15 Places to Find Free Images for Your Blog
    The ancient saying that a picture is worth 1000 words comes as no surprise to content marketers.  Even some of the sharpest content marketers have no idea that Google Advanced Search exists! The post 15 Places to Find Free Images for Your Blog appeared first on Inbound & Content Marketing Hub. Images arouse emotions, set the tone for your writing, help you tell a better story, and aid your readers in “seeing” what you’re trying to convey in words. It’s certainly possible to buy images. In fact, it’s easy. Let’s get started: 1.  Google Advanced Search. Stock.Xchng.
    [Marketing] This Week In Infographics: Partying Like A Rock Star and Going Green
    Next up, the ever growing market of mobile gaming app development rears its head. Courtesy of Bearshare. 2 – How To Win Big in the App Market. Plenty of infographics this week. To start us off, we have one that explores the world of rock super stardom. What makes a rock star? Who are the wealthiest of them all? This infographic delves into the lifestyles of the rich and famous and what made them so. We follow the success story of Hothead Games and their pivotal rise to the top. Let’s not forget the Wild West and the crazy history of gambling. Read on to find out more.
    [Marketing] Video Interview: Mike Slaby, former CTO for the Obama Campaign.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 14 Jul 2009 Video Interview: Mike Slaby, former CTO for the Obama Campaign via This five minute interview, filmed today at the Northwestern University campus in Chicago, features Mike Slaby, formerly Chief Technology Officer, Obama for America; Technology Director, Presidential Transition Team.
    [Marketing] Think You Can Really Text While Driving? Try This Test - The Steve.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 19 Jul 2009 Think You Can Really Text While Driving? Try This Test The New York Times has created a game that lets you test if you really are capable of texting while driving. Don't try this at home. ( Via Dwight Silverman ) culture mobile Permalink Tweet Comments 7 Comments Jul 19, 2009 ianfirth said.
  • KIKOLANI  |  MONDAY, MARCH 4, 2013
    [Marketing] A Fresh Start on Kikolani
    will cover a variety of topics here including affiliate marketing, blogging, content strategy, email marketing, search marketing, and social media marketing. Spring is almost here, and along with it, a new start for Kikolani! Photo Credit: Jason Hines. It all started with a webinar from Derek Halpern promoting his new course, Blog That Converts. During the webinar, he talked about content and how people were being driven mad by the misconception that to be successful, you had to pump out tons of content. Last Year’s Strategy. But it really didn’t.
  • VIPER CHILL  |  MONDAY, APRIL 12, 2010
    [Marketing] Increase Your Income With Google Adsense
    want ViperChill to become one of the top marketing blogs in the world and to do that I need to write better articles (at least in my opinion) than any other blogger in this industry. The common habit is to look for the magic pill, but what you show here is about the power of “Optimization&# (or testing in Internet marketing parlance) to boost profits. Home What the F ? Cloud Living Say "Hi!" Thanks to the changes I’m going to share with you today, I managed to take that site from $50 to over $150 consistently, and even over $200 on good days. That’s huge. Thanks!
    [Marketing] Best Practices and Elements of Successful Landing Pages
    Related Stories Best Practices of Email Marketing Driving Car Comfy 5 Freemium Tools Perfect for New Businesses Shocking: Most Small Businesses Don’t Have a Website. Landing pages with the proper design, purpose, and optimization are an essential part of building your online business presence. Here are eight standout guides and checklists to make sure you have successful landing pages. 10 Essential Elements of a Landing Page from WebDesignLedger – Learning how to design a killer landing page will add value to your design offerings. It’s what this guide is all about.
    [Marketing] The Importance Of Good Web Hosting
    Businesses who make their first attempt to participate in online marketing often make the mistake of choosing the wrong hosting company. It’s easy to do. There are so many hosting companies offering services and so many different types of hosting services available that it can be overwhelming to some small business owners who just want a website for their business. While it can be tempting to find a local web host that will provide a place for your website, that could be a fatal mistake. The last thing you want for your business website is to experience frequent down times.
    [Marketing] Five Tips for Preparing for 2012
    Through Spin Sucks (our blog) and the forthcoming Spin Sucks Pro , I realized what I really want to do is change the perception of the PR and marketing industries. I’m not going to lie. 2011 has been a terrible year. I’m thankful it’s nearly over. But 2012? It’s shaping up to be a good year. really good year. Sure, we’ve hit the double dip recession and the economy doesn’t look like it’ll rebound until 2013. But it’s still going to be a good year. Following are five tips on doing the same so your 2012 shapes up to be excellent.
    [Marketing] Apple To Join Dow Jones Industrial Average
    Blitzee, managing director and chairman of the Index Committtee at S&P Dow Jones Indices told the WSJ that, “As the largest corporation in the world and a leader in technology, Apple is the clear choice for the Dow Jones industrial average, the most recognized stock market measure.” Apple is the largest publicly traded company in the world with a market capitalization of about $736 billion. AT&T has a market value of nearly $175 billion. David M. Apple shares rose, while AT&T dropped more than 1 percent according to CNBC. economy.”
    [Marketing] A Chance Meeting with Tom Dickson of Will It Blend - The Steve.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 30 Sep 2009 A Chance Meeting with Tom Dickson of Will It Blend In Atlanta today I ran into Tom Dickson, CEO of Blendtec. This is his business card. If you dont know Blendtec, they are the geniuses behind the wildly successful Will It Blend video series. We didnt have a lot of time to connect so I didnt shoot a video. wish more firms would be as pioneering. Awesome! :) Oct 01, 2009 Stuart Foster said.
    [Marketing] Perpetual Start-Up
    " If you look at the global job market, things are not pretty. The job market is not going to get any better because the jobs of yesterday are gone and that the companies with the big valuations (he names Facebook , Twitter , Groupon , etc.) Instead, these new companies are looking for smart engineers, but beyond that, it's all about, "people who not only have the critical thinking skills to do the value-adding jobs that technology can't, but also people who can invent, adapt and reinvent their jobs every day, in a market that changes faster than ever."
    [Marketing] The Trouble With Online Advertising
    Bob Hoffman (CEO of Hoffman/Lewis ) runs the blog, The Ad Contrarian , and leverages the platform as a place to debunk the over-exuberance that many digital marketing and social media professionals have when they're chest thumping or declaring the latest online platform that everyone is jumping on as panacea for brands and the future of marketing. digital marketing. digital marketing intelligence. marketing professional. the future of marketing. Is online advertising any good? Hoffman is direct and to the point. " First is qualitatively. Hardly.
    [Marketing] New and Improved Facebook Questions?
    Facebook insisted Questions is not designed for marketing/advertising.  I’m happy about that. Facebook rolled out a revamped version Questions today. The two main changes include “a poll your friends option&# as well as it’s focus on getting recommendations. The previous version was similar to Quora with elaborate questions and answers, and the option to follow topics. If you haven’t opted in for questions yet you can do so here. Once this step is complete you can view your friends questions and answers as well as create your own. Do you like the new Twitter?
    [Marketing] The Forgotten Stakeholder In Crisis Communication
    In 2009, Alicia led the marketing for a global professional services firm when a strike in the New Zealand office escalated to protests organized on social media. Alicia Kan advises companies in Asia and the US about digital communications and marketing. Today’s guest post is written by Alicia Kan. She is presenting next week’s Spin Sucks Pro webinar on crisis communications. You’ll find more information below. From BP to Kenneth Cole to Mattel, there is no lack of disasters that we, as communications professionals, can analyze and learn from.
    [Marketing] How to Win a Blogging Contest
    First Place in the Famous Bloggers / Comluv Blogging Contest with the post “ Strengthening Article Marketing with CommentLuv Links.” Benefits of Blogging – Developing SEO & Internet Marketing Skills. Have you ever wanted to make $500+ off of one blog post? Chances are you will not find a writing gig out there which will offer to pay you that much per post. But you can make that kind of money if you enter a blogging contest. What Are Blogging Contests. Link to sponsors on your own blog when your contest post goes live. Comments on the post. Ok, so I do sleep.
    [Marketing] What's new in 2009? Feedback 3.0 | Freelance Social Media
    Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe What’s new in 2009? Owner of LangfordMedia Blog Twitter Technorati Tags: E-commerce , Social Media Tagged as: E-commerce , Social Media blog comments powered by Disqus Previous post: E-commerce platform Magento integrates Google’s Website Optimizer Next post: Google Friend Connect Search About Jacinta is the owner of LangfordMedia , a digital marketing firm that specializes in social media, web development, and mobile app development. Marketing. FEEDBACK 2.0
    [Marketing] Your Career Is Not Luck
    More tough love from the Tacks: If you want to be a marketer but you suck at marketing, it’s not going to work. If you want to be the next ProBlogger but you just don’t have the chops for writing and that relentless cycle of creating information, products, and affiliate marketing, you’ll constantly struggle. My friend Jason Amunwa is a crack designer and marketer for small business. Thomas Jefferson (1743 – 1826) Your long-term success does not depend on fortunate turns of circumstance. Take chances. knew I needed to create it. Maybe anywhere.
    [Marketing] Putting the Art in Article, Part I: Beginner Thou ART, Teach I Shall
    Creative web content is all the rage in the marketing world. Guest Post by Alicia Lawrence. Great copy isn’t enough anymore to capture and keep readers—they need visuals. Image courtesy Alicia Lawrence, used with permission. Below I’ve collected a list of tools to help you put the “art” in your article. I’ve separated the list into a “pyramid” based on your expertise. The beginner section consists of the most tools, as that will be the foundation for more advanced web graphics. Pixels (px): The term used to measure image dimension. Typically, around 50-150 KB is a good byte size.
    [Marketing] No More Gurus! 10 Great Online Keynotes
    The “guru&# circle consists of consultants and service providers who market to organizations that need social media and online communications services. Sandberg is second-in-command at Facebook and oversees the firm’s business operations including sales, marketing, business development, human resources, public policy and communications. Read this Quora post about “ interesting speakers on social media.&# It features some of the most well known voices touting each other. Who would be left to discuss online media? Andrew Rasiej, founder, Personal Democracy Forum.
    [Marketing] Social Media Training a Resume Must-Have?
    “Anyone looking for a job in today’s competitive market without using social media is at a distinct disadvantage.” So says Leonard Witt ,  the Robert D. Fowler Distinguished Chair in Communication and founder and executive director of the Center for Sustainable Journalism at Kennesaw State University. Witt points to data from CareerBuilder: Social media is one of the top ten hiring trends in 2010. One in five employers plan to add social media responsibilities to a current employee’s job description. They plan to offer social media training to prospective candidates.
    [Marketing] Do these people have no idea? — the folly of the Internet Filter
    This is similar to how most folk currently have to pay to opt out of the Telstra marketing machine aka the phone book. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. Do these people have no idea? It represents imposition of Nanny State government of the worst sort. Arguably, it places us alongside extreme and totalitarian states such as Iran, China and North Korea in the level of control placed upon Australians’ Internet access. Bollocks.
    [Marketing] Fetching Friday – Resources Mashup & Red Pandas
    Making Money Online / Marketing / Online Business. The only inbound marketing guide you will ever need – how Hubspot generates leads for their software, including their top three lead generation sources. The keys to content marketing improving search rankings – it’s not just the content, but these two important elements that will lead to content benefiting your SEO efforts. tips and marketing strategies for the new Facebook fan pages – learn how the new Facebook changes can help you get more likes and engagement for your Facebook fan page.
    [Marketing] Google Analytics Social Reports Provide Huge Metrics Edge
    As buzz-y as social media has been over the past few years, it’s also been an elusive beast for marketers trying to track and attribute a hard ROI. In doing this, marketers can see which networks deliver the highest bottom-line impact, and where they need a social strategy re-haul. Marketers should use this report to identify which networks bring the most ROI and to determine what type of campaigns will be most effective on which network. Above are some of the ways I believe marketers can benefit from the new Google Social reports. You have, too. Well for starters….
    [Marketing] The Five Stages of Filtering, Relevance and Curation
    Mona Nomura of Pixel Bits today talked about the serendipity algorithm and what it means to marketers looking to leverage machine learning. Disclosures: I am vice president of marketing at my6sense. There is no question that content creation and sharing is exploding and people are completely incapable of giving every single message and item their full attention. And many smart folks are looking to bring solutions to find the best and ignore the rest. As I see it, there are five major ways companies and individuals take on the topic of relevance. 1. Examples: , my6sense.
    [Marketing] The 3 Building Blocks of Social Business Evolution
    Another example is when marketing departments in other countries want to create a Facebook fan page specifically for their geography. A Or, are they planning to use social CRM and weave it into their sales and marketing initiatives? Whatever Guest post by Michael Brito , Vice President at Edelman Digital. He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26). Building a business is easy. Start with an idea. Spend some time on Sand Hill Road. Hire
    [Marketing] Report: Social Media Responsible For Only 3 Percent of Web Site Visits
    Despite the exponential, widespread, and breathlessly documented rise in social media activity and usage, many of us don’t have a great way to quantify the value of social media marketing to bottom-line business results. There is a new report from ForeSee Results that details research that they performed showing that social media is responsible for only three percent of web site visits to retail web sites. Apparently, according to a report that I wrote about recently, social media spending is going up. But is this really a good decision? Perhaps. Social Media
    [Marketing] Add sounds and links to your images
    As is the way of this era, you can grab a free account at I’m curious — how can you see marketing folks using this technology? Singing pictures? Picture these scenarios: In your online store — you want to show a photo of a family room, filled with your products. You want people to be able to click on each of the items (maybe a lamp or blu-ray player) to purchase them or read reviews. With ThingLink, you can. With ThingLink, you can. With ThingLink, you can. This is brand new stuff so there aren’t a lot of examples yet. click here ).
    [Marketing] PROFILE: AdXplore To Disrupt Mobile Advertising With Pull, Not Push
    The app and the back-end are based solely on latitude and longitude which is universal to every language ,and would surely be welcome in emerging markets such as Africa and Asia – where mobile is and will always be the only way people learn about offers and jobs nearby. The MAD ( M obile AD vertising) Movers series profiles the mobile advertising companies high on my radar. It began last month with inMobi and continues today with a look at AdXplore , a local-focused, mobile ad network that has cracked the code for showing people local ads they are likely to appreciate. Pull advertising.
    [Marketing] Picking a new social media monitoring service
    With unlimited users, the tool can easily be shared with multiple parties including customer service, product marketing and the communications team. Cheers, Teresa Teresa Basich Content Marketing Manager Radian6 [link] @TransitionalTee jeffespo Hi Teresa, No problem, I was very happy with the tool and the widgets are awesome. My search did not incorporate everyone in the market. For the past year, we were with Radian6 and were happy, however we wanted more. The biggest of these hurdles was adding a sentiment to the competitors was adding a sentiment to the posts. Thanks!
    [Marketing] Social Media: The New Social Movement
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Whether it be the G20 Summit agenda and billion-dollar security bill.
    [Marketing] Social Media: The New Social Movement
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Whether it be the G20 Summit agenda and billion-dollar security bill.
  • KIKOLANI  |  MONDAY, JULY 18, 2011
    [Marketing] 3 Simple Ways to Find Relevant Twitter Followers
    Get More from Twitter – Twitter Marketing eBook Review. Just a quick note and apology to anyone who visited my site last week. Apparently it was hacked by some kind of redirection script that sent people who arrived from search engines including (which also meant Feedburner, Gmail and Google+) to another site. Things should be squared away now thanks to a little.htaccess cleaning and password changing. Special thanks to Justin of Dragon Blogger for letting me know! Now onto our regularly scheduled programming. Where are they you ask? Why yes, it is and it does.
    [Marketing] 5 Ways To Build Your Brand With Digital Media
    Then build your marketing plan around those platforms. Build on your current marketing strategy. By combining traditional and digital media, you’ll get a better return on your marketing money. Your organization has a story to tell: who you are, what you do and where you are going. Nobody can tell your story better than you. And with the age of digital media, you now have, more than ever, the opportunity to tell the world about your business or organization. These five simple steps will show you how, when and where to tell your story and build a credible brand. Tweet.
    [Marketing] I’m Not A Good Boss
    Almost every bit of business literature you read these days (don’t even get me started on some of it) talks about how successful business leaders are great mentors, or great team leaders, or great strategists, or great marketers. There are so many articles and books and even seminars out there about how to be a better boss. What makes a good boss. What makes a crappy boss. have a confession to make: I’m not a very good boss at all. That’s what makes me great at the consulting and advisory work I do, because it emphasizes the work within which I absolutely excel. At all.
    [Marketing] For The Links You Might Have Missed
    Disclosure: I am VP of Marketing at my6sense , a service focused on providing personally relevant items from your social and news streams. Solving the information overload problem in the fast-moving world of social media is an incredible task - one that seems to be increasing as we take on more networks, more followers and more places to get impacted, from our PCs to tablets and mobile phones. Even the most focused among us can't get to every great link that gets passed to us from friends, which is why the "news will find me" strategy of years past simply doesn't pass muster any more.
    [Marketing] How to Create a Custom Menu in WordPress
    This post originally appeared on the blogger resource site For Bloggers by Bloggers , one of the new projects from Bonsai Interactive Marketing. wanted to share this here to show some of the cool stuff happening over there. The site’s already picking up some great traction, due in no small part to the awesome team that’s coming together on there. It’s a multi-platform blog resource , and offers a mix of free resources and some great upcoming offers to help your blogging be the best it can be. We’d love to see you over there, so come on by and say hi. Cheers!
    [Marketing] The Time I Asked Steve Jobs an iPod Support Question
    Like any good Mac fan, even if I wasn't exactly in the market to upgrade, I felt it my civic duty to check them out and get familiar. What would you do if you unexpectedly came face to face with Apple's world-famous CEO, Steve Jobs, who had been credited with launching or assisting with most of the major transformational events in personal computing over the last thirty years? Shake his hand? Tell him how much you love Macs? Ask to take a picture? Living in Belmont, not too far north of the shop, I thought I would lazily take a Saturday afternoon and check out the newest Mac laptops.
    [Marketing] The 5 Must-read Books for Bloggers in 2011
    I’ve read dozens of marketing books in the past six months, and these are the titles that really stood out. The last chapter focuses on the “momentum launch,&# which is the concept most Internet marketers are interested in. Learning about curation will become increasingly important for bloggers who want a competitive edge due to their knowledge about content marketing. We have to be creative when it comes toother parts of our online presence, like marketing and monetization. Real Time Marketing and PR. promise! Launch. Until I read this book.
    [Marketing] Does SEO Copywriting Limit Creativity?
    But balancing search engine optimization with content marketing does not limit creativity. Without creativity, content marketers constantly play catch-up because they fall into a rut, lose their audience, fall behind trends, and lose thought leadership and authority. Pete Meyers , Marketing Scientist at SEOMoz. Marketing Land. How do you maintain creativity for your SEO and content marketing? SEO copywriting might seem boring and uncreative at first, and it can at times be very repetitive. Image Credit: Kukhahn Yoga/Flickr. what types of content they prefer.
    [Marketing] Twitter's Supposed Lack of Loyalty: It's “too” easy
    Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > HowTo , Social Media > Twitter’s Supposed Lack of Loyalty: It’s “too&# easy Twitter’s Supposed Lack of Loyalty: It’s “too&# easy by Roxanne Darling on April 29, 2009 Have you seen the latest Neilson reports that Twitter users fail to come back after a month at a seemingly high rate? It appears so accessible. Especially business people.
    [Marketing] Enhancing Offline Relationships with Social Media
    Seth makes a brilliant example in his post,  Old Marketing with New Tools : Cost and speed pressure means that when you get your car serviced, it’s unlikely you’ll be greeted by the mechanic himself, wiping his hands on a greasy rag, telling you exactly what he did to your car. Why do we tend to shorten experiences? Why… as a society… do we keep inventing new ways to make things faster, harder, stronger, and compiled. Technology has managed to help our society do more in less time. Instead, you’ll get a difficult to decipher printout. If you do it right.
  • KIKOLANI  |  THURSDAY, JUNE 27, 2013
    [Marketing] 3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]
    Youtility is marketing upside down. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. But for your marketing to be so useful that people would gladly pay for it, you have to understand what your prospective customers need to make better decisions, and how you can improve their lives by providing it. longstanding favorite of the inbound marketing community, Google’s Keyword Tool  is often used to determine which search terms to include in a paid, search engine advertising campaign. Google Trends. Busines
    [Marketing] 6 Readers Share Why They Read Blogs by Email
    Judy Parisella, a Massachusetts online marketer of civility : It’s what I know, in that email is part of a process. Why do some people prefer reading blog articles by email? Reaching out to six random email subscribers spread across the planet (courtesy of Google’s Feedburner application which displays email addresses of anyone who subscribes this way) and asked for their insights, they were more than willing to share… Mark Harai, a business development consultant in Costa Rica: RSS readers just don’t work for me. devour email. like all my information in one place.
    [Marketing] Creativity Creates What?
    Arthur writes: “If a product or a company or a technology—one of many competing in a market—gets ahead by chance or clever strategy, increasing returns can magnify this advantage, and the product or company can go on to lock in the market.&#. News Corp. Chairman and CEO Rupert Murdoch  said: “We’re only at the beginning of two of the most profound social and economic trends of our age– globalization and digitization.&#. What Drives Creativity? The social web encourages the successful to be yet more successful. And “unfortunate&# is the right word.
    [Marketing] Realtime Restaurant Deals: Can LiveDeal Succeed Where Groupon, LivingSocial Failed?
    This gives businesses greater control over their marketing, and satisfies consumers who are simply looking for the best deal at any given moment. Restaurants have been experimenting with ways to combine geolocation, mobile and social to bring more customers in the door. There are daily deals from the likes of Groupon and LivingSocial, or the ability to offer deals to consumers checking in or using Foursquare, the location-based social platform. Now there’s a new kid on the block: LiveDeal. How exactly does it work? Customers can sign up via Facebook, Twitter, Google+, or email. They
    [Marketing] Unyielding Search is Key to Creative Process
    Blue Focus Marketing will be Live Tweetchat guests on Monday, Aug 23rd at 8:00 PM EST.  Join Us! To learn more about Blue Focus Marketing, go to the media room and read our Fact Sheet and Press Release. Blue Focus Marketing @bluefocus360. Teaching Creativity – Tim Leake Interview- Part 1 of 3. New York City – Soho. Bar Pitti’s sliding glass doors were open, and our table peered onto the busy Sixth Avenue sidewalk.  The smell of fresh bread and olive oil pleasantly surrounded us. Teaching anything is the best way to internalize any subject matter. In Summary.
    [Marketing] Who are your curators?
    also curate my own info stream on nonprofit marketing, knowledge sharing and information management via Google Reader, and anybody is welcome to follow or subscribe: [link] We at IssueLab definitely agree (although sometimes grapple) with the importance of content curation. Mission to Learn – Lifelong Learning Blog Know Better. Live Better. Who are your curators? by Jeff Cobb I had already planned to write a post about “curators&# today when I noticed that Jeff De Cagna has posted about the “ content challenge &# over on SmartBlog. The first is to find great curators.
    [Marketing] 5 Surreal Articles on Blog Mastery
    10 Content Marketing Goals Worth Pursuing. It’s been a surreal week girls and boys. For the last couple of years I’ve been hanging out on the Y-List of Social Celebrities. This week for 15 minutes, I hung out in the A-List foyer. Thank you to everyone who nominated Pushing Social for the Social Media Examiner Top 10 Social Media Blog list.  We made it. Now let’s get back to creating compelling stories that attract readers, do good, and earn a profit. Blog Spotlight. love showering love on folks that take their blog seriously. Here’s how to get your love.
    [Marketing] Listening to the Online Conversation
    We’re in the age of social media and markets have indeed become conversations. Case Study: Finding New Markets. social media marketing strategy is that roadmap. For the past 100 years companies have had the luxury of deciding what products they want to make and sell, what their brand message will be and how they will deliver it to their audience. Communication in PR was based on a one-way, two-step flow of communication through mass media. The Internet changed that. The media landscape is in a state of flux. Listen, learn and respond. for African Americans:
  • DANNY BROWN  |  MONDAY, JULY 19, 2010
    [Marketing] How NOT to Win Friends and Influence People - Danny Brown
    You’re an online advertising company, so I’m pretty sure you’re aware of Permission Marketing from Seth Godin. You might also like: Using Social Media Right – For You Social Media for Good People, Numbers and the Fast Company Influence Project Tags: Advertising , business sense , Marketing , spamming 26 voices - share yours! What is worse is some of these people call themselves Internet Marketers. Its almost as if they find this to be a marketing strategy. It was posted by Claire Reynolds on behalf of the DSNR Media Group. Really, DSNR? " New!
    [Marketing] A Toast to Wine [Infographic]
    Americans now make up the largest wine market in the world, consuming 13 percent of the wine produced globally. Almost half of American adults drink wine and 11 percent of wine drinkers take a sip every day. Check out the infogrpahic below presented by SpareFoot to learn more about America’s love of vino. Infographics
    [Marketing] Favorite Social Media Management Tools for Small Business
    In-depth analysis of your social media marketing program. Raven Internet Marketing Tools provides a bit more than your standard social media management or monitoring platform because it also includes SEO and advertising components, all of which you can measure and analyze individually from within Raven’s dashboard. One-stop-shop for all things related to a digital marketing campaign. Best for : SMBs who have a large-scale social media/digital marketing campaign running and need to manage it all in one place. 400/month for social media marketing teams.
    [Marketing] Best Practices for Nonprofit Video
    And it’s AWESOME.  It really gets into the ROI of video, and specifically takes a look at specific business goals for video – namely marketing and raising awareness, fundraising, membership development and relations, and advocacy. Finally had a few minutes to dig into Into Focus , the new benchmark and best practices report by our friends at See3. GET THE REPORT HERE. There is a massive disconnect between the belief that video is really important, working and wanting more of it, and allocating the funds to make more videos. We are in the same place now with video.
    [Marketing] How do you prepare for unpredictability?
    But other groups—certain ethnic and cultural sub-segments, recently unemployed workers, senior citizens, etc—may also occupy distinctive niches in that market. Anna Caraveli, our newest columnist , has a thought-provoking post over at the Demand Perspective called Engaging New Generations: Is it a Numbers and Data Game? An excerpt (my bold): Do we develop future members with formulas about how they behave with the only determinant being age? This couldn’t be further from who I am. I Is there something wrong with me? Read the full post here. That’s silly. What do you think?
  • SOSHABLE  |  TUESDAY, MAY 7, 2013
    [Marketing] Introducing Wikimotive Podcasts!
    It’s going to focus on digital marketing interviews, webinars, and other informative (and hopefully entertaining!) Our first guest is digital marketing veteran and legendary car dealer advocate Jim Ziegler ! Next week we’re going to hold a live webinar where we’ll teach you how to give yourself an SEO evaluation using only free tools, and the week after that we have friend and automotive marketing  pro Keith Shetterly! We have some exciting news here at Wikimotive today. We’re starting a new podcast channel! segments., we hope you listen!
    [Marketing] Who are the Millennials?
    That’s why social media is more than just a marketing trend. If you’re like me, you’ve been seeing a lot written about the Millenials lately. It’s understandable, since by most accounts they are the biggest generation in U.S. history. So while Gen X got some attention back in the early 90s when they were entering the workforce, the attention on the Millennials is likely going to follow them their whole career. Given their importance, then, here’s a simple question: Who are the Millennials? In terms of birth years, is it: 1976 to 2001 (25 years). Humanize
    [Marketing] The Best Kind Of Content Curation Is …
    Content curation has become a popular way for bloggers and online marketers to create new content for their audiences. One reason it has become so popular is that it doesn’t take as long to compile a list of links on a particular topic and add those to a blog post as it does to create new, original content. But … and here’s the rub … original content is better for you and your readers. It’s less filling, goes down easier, and tastes better. Not to mention, it helps your content rank better and provides more value for your readers. Don’t believe me?
    [Marketing] The New Competition: For-Profit Communities With Deep Pockets (Part 2)
    They’re big money generators because they deliver a targeted audience up to advertisers looking to market their wares,”  says reporter Carmel DeAmicis. This post originally appeared on the Avectra blog and is reposted here with permission. Part 1 is here (and here on Avectra ). ——– For years, we’ve been talking about disruptions caused by Web 2.0 or whatever version of the Web we’re on now. However, it’s not LinkedIn or Facebook you need to worry about. An alternative source for information and education. Collaborating to solve problems. Job search and recruitment.
    [Marketing] Don't be that guy — Very Official Blog
    Save and Share Tagged as: chrisbrogan , jimtobin , marketing , ogilvy360 , pr , socialmedia , socialnetworking , tips Cancel reply Leave a Comment { 46 comments… read them below or add one } ← Previous Comments August 17, 2008 Brian Ambrozy 1 Steps 2-5 are more than just “recovery&# steps – that should be required reading for anyone delving into Twitter. Brogan floods his blog with top 10 lists and social media how-to’s which are straight out of marketing/copyrighting school for attracting traffic. Stop it. Pitch me, but don’t be rude. So do I.
    [Marketing] Is Our PR Community Part of the New Pittsburgh or the Old One?
    Pittsburgh and other mid-size cities get a bad rap in the PR and marketing industry. Where’s the PR, advertising, and marketing community in all of that? This post originally appeared on PRSA Pittsburgh’s blog. . Creative Commons image from Flickr user Slackley. In this month’s Pittsburgh Magazine, there’s a story highlighting how millennials are literally and figuratively transforming my hometown. And people around the country are taking notice. and Chicago. People who care more about making an impact rather than getting a promotion. want to prove them wrong.
    [Marketing] The Most Overrated Social Media Metric
    But to make the case that Pinterest should be a big part of your marketing arsenal because it proportionally sends more traffic to your website than Facebook or Twitter is patently ridiculous. Do you sell advertising on your website? Then why are you so excited about your website traffic? Late in the third quarter it's Pinterest 17, Facebook 13. The most overrated social media metric is traffic from social outposts. This blog post is symptomatic of this problem, although there have been hundreds (thousands?) like it. The Social Media Metrics That Matter. Do they buy?
  • KIKOLANI  |  FRIDAY, JUNE 8, 2012
    [Marketing] Fetching Friday – Resources Mashup & Human Slingshot
    The 10-Step Content Marketing Checklist – Check these off, and — based on my experience in my own businesses and those of my students — you’ll have the right framework to create a successful program. 10 Popular Memes Masquerading as Marketing Campaigns – We’ll save the do’s and don’ts of using memes in your own marketing for another post, but to wet your appetite, let’s first take a gander at these creative examples of meme-jacking for marketing. The Resources Mashup. Blogging / Writing. Business / Career. Learn more about it here.
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