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    [Marketing] Timeline of PR News Content
    The one constant in digital PR and marketing is that there is rapid innovation and change. As the PR, advertising and marketing landscapes converge, the one avenue that PR folk should be mastering is paid media. 'It’s just over a hundred years since the first press release was issued by a company in an effort to tell their story in the media. In 1906, after a railroad accident, the company hired a journalist to help them deal with the disaster and the media coverage. Soon press releases and media relations became a core part of public relations. And then came TV.
    [Marketing] Social Media Events: New School or Old School?
    Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Activism , Aloha , Gossip 2.0 > Social Media Events: New School or Old School? Social Media Events: New School or Old School? by Roxanne Darling on October 28, 2009 Even though we have these amazing, 24/7 ubiquitous connections taking place on the social web, IRL (in real life) conferences are still booming. He he. My preference) Attendance is great. Not so cool. Hawai?i
    [Marketing] Top 10 Things I Love about Flying
    Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ Top 10 Things I Love about Flying by trey on June 26, 2010 Flying is fun. Right now I’m sitting in The Village Inn after checking in at London’s Gatwick Airport. In a couple hours I’ll board a US Airways plane for flight number 32 of the year and number 8 across the Atlantic. Even though US Airways seriously dropped the ball (several times) on that infamous number 30 flight, flying is still a kick. What an opportunity it is to be able to move about.
    [Marketing] She’s the Boss [Infographic]
    The top fields women want to be grads in includes marketing and advertising, consumer goods, government and public service, entertainment, media, and public relations, and health care, retail, fashion, and apparel. 'Women are making big time moves in the corporate world—and this starts with the fact that women are breaking records as GMAT participants and MBA program employees. In 2011, 46 percent of all MBA degrees were earned by women. From 1997 to 2011, the number of women earning MBA degrees has increased by 75 percent. To learn more, check out the awesome infographic below.
  • TWIST IMAGE  |  TUESDAY, MAY 15, 2012
    [Marketing] Find Your One Thing
    My friend, Chris Brogan , has one of the top-ranked marketing blogs in the world. marketing blog. Can you sum up your professional you in one or two words? was very touched watching the documentary, Being Elmo , on PBS ' Independent Lens. The movie is about Kevin Clash (the puppeteer behind Sesame Street 's Elmo ). From a very young age, Clash demonstrated a strong desire to be a puppeteer. While that seems quaint and points to someone who was focused on what they wanted to do in life from a very young age, you can imagine the struggles he faced growing up in Baltimore. character.
    [Marketing] Who Is Reading Your Blog May Be A Delightful Surprise
    That's exactly what happened to Diva Marketing. write about social media marketing, how it impacts branding and can be used to build stronger relationships. As expected marketers pop by and people who are curious about new media. Found reviews and mentions about Diva Marketing from following links in from my stats. . tobydiva   Diva Marketing. The very smart Nancy White , Full Circle , once told me. when you send your blog or community site into social cyber space it's never totally yours alone again. How do I know? was honored. of course.
    [Marketing] Uncommon uses for business cards
    Business cards are often the first piece of marketing or branding collateral purchased by businesses of all sizes. Many times we think of these cards as a way to trade pertinent contact information and make a great first impression on clients, peers or prospects. This image from the creative team at Vistaprint showcase some additional creative ways that businesses can utilize their business cards beyond the contact data. Some of my favorites include: using the reverse as an appointment reminder (my dentist does this and I love it). showcasing customer testimonials.
    [Marketing] The Power of Listening
    Eric Boggs is the Founder & CEO of ">Argyle Social , a venture-backed social media marketing software provider based in Durham, NC. He leads Argyle in its mission to help marketers drive meaningful business outcomes through social media marketing. He’d kill us if he had the chance. This ominous phrase lies at the center of the plot in Francis Ford Coppola’s brilliant 1974 thriller “The Conversation”. The film tells a story about listening. Gene Hackman plays Harry Caul – a surveillance expert with a unique ability to record private conversations.
    [Marketing] Kindle didn't start the fire…
    As a Kindle owner of just a month, I consider the device transformative in its market segment. It'll be interesting too see how Apple's foray into this market segment will have on the Kindle. Also, look at the price of hard cover new releases during the time when the Kindle first hit the market. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. And the terrible pun. But it’s the first to make a difference in the public mind.
    [Marketing] New Facebook Pages with Timeline Design
    One of my Facebook marketing suggestions has always been to like your other Facebook pages with your Facebook pages and make them Featured Likes so visitors to one Facebook fan page will see your other fan pages as well. Last night, I decided to try out the New Facebook Pages with Timeline for my freelance writing page. Facebook plans to change things over on March 30th anyway, so you might as well prepare early for what’s coming, and for pages, there are lots of preparations to be made. Pros: More About Space & Direct Link to Your Website. Pros: The Timeline Cover.
    [Marketing] Thanks for building our community, bye-bye
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Thanks for building our community, bye-bye November 3, 2009 in Community Building , Community management | Tags: Community Building , community manager , online communities I heard a bit of disturbing news today about a community manager at a local competitor. She has been reassigned, and it was not voluntary. That’s really a shame. It’s a hit to the craft and the importance of our work. Nothing about that brings me joy.
    [Marketing] Are you a rebel without a cause?
    Social marketing for me works best when it sees itself as part of the rebellion - when it shows that the brand stands against the safe, middle of the road marketing techniques. Progress historically has been about the lessor echelons demanding more.for those people who are still not sure about social marketing. David Deutsch said when talking about the Enlightenment  . it was a rebellion.against authority in regard to knowledge.Rejecting authority in regard to knowledge.was a necessary condition for progress". In a sense we are in the middle of a social enlightenment.a
    [Marketing] New Facebook Profiles – A Great Thing For Facebook’s Revenue Stream
    From a marketer’s point of view, the interesting thing about ads on the platform is the possibility of targeting those ads to the right people, not just some geographic or a few demographic variables, but a bunch of social demographics as well. think the platform has lacked to full-fill the promise of narrowing your target down on specific groups – especially on the small markets – this due to users not updating their profiles. Tweet In little less than a week ago, Facebook started to roll out the new design for user profiles. Smart Move By Facebook.
    [Marketing] Is 'Like' The New Share?
    Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? Relevancy: Why Search Is Unreliable » Is ‘Like’ The New Share? Mashable reports that Facebook has updated its Like button to include the features and functions of the old Share button. Does that require a big “so what?&# Actually, this could be a big boost to your content on Facebook. Users previously weren’t sure what to expect from the Like button. This can only grow in number.
    [Marketing] Should You Use A Ghost Twitterer?
    Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? Ghost Twittering is a controversial subject. Some people say it’s not right. Others live by it. say do it if it works for you, but it clearly isn’t for everyone. can’t imagine someone like Mark Cuban, for instance, using a Ghost Twitterer. Oprah Winfrey, however, has many more things to think about than tweeting 140 characters every 10 minutes (I’m not saying Oprah uses a ghost Twitterer).
    [Marketing] Types Of HTML 5 Content | Small Business Mavericks
    Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? » Types Of HTML 5 Content Since 1998, the widely accepted generation of HTML in use has been HTML 4. Lately, HTML 5 has been in development and will likely see a public release within the next couple of years. Every now and then I stop by the W3C website and see how it’s going, checking on the latest developments and the direction of the Web’s most prolific programming language. With Web 2.0
    [Marketing] Main Page - Social Patterns
    Social Media Social Objects Tuning In Following Filtering Recommendations Social Search Realtime Search Conversational Search The Notificator Pivoting Marketing Monetize Underpants Gnomes 5+ Anti-Patterns The Password Anti-Pattern Potemkin Village (antipattern) The Ex-Boyfriend Antipattern Cargo Cult (antipattern) Dont Break Email! Whats a pattern? Contents 1 Social Patterns & Best Practices 1.1 Principles 1.1.1 Fundamental Principles 1.2 Self 1.2.1 Engagement 1.2.2 Identity 1.2.3 Presence 1.2.4 Reputation 1.3 Activities 1.3.1 Collecting 1.3.2 Broadcasting & Publishing 1.3.3
    [Marketing] Open Letter From Your Customer to Your Brand
    Now with content marketing we often talk about providing content that fulfils the need of the customer NOT your desire to sell your product.isn''t that just a way of saying. 'Life is complicated. There I said it. We all know it and therefore business can be complicated because it is run by human beings. That''s the bad news. that is a problem. But there is good news. Life is complicated AND that is true for our potential customers. that is the opportunity. make my life simple, please! Dear Brand, I get up, I go to work, I crave there any way that you can save me time? Branding
    [Marketing] 5 Ways to Build a Successful, Profitable PR Agency
    Such a proposition will always resonate with a slice of the market. Lou Hoffman is CEO of The Hoffman Agency, a communications consultancy that specializes in markets of complexity (technology, energy, financial services, etc.). Reaching $1 million in revenue represents a milestone for any PR agency or professional services firm. There’s something about this nice round number that says “we’ll still be standing after a strong gust of wind.”. enjoyed rewinding the tape and thinking through five variables that can play to this success. Here goes: 1. That comes at the next phase.
    [Marketing] Where are Collaboration Budgets Being Allocated?
    internal marketing costs. When it comes to deploying a collaboration solution for the enterprise there are a lot of things to consider especially when it comes to budgets. Towards the end of the 2009 I wrote an article called, “ Companies Interested in Enterprise 2.0 Need to Take Strategy Seriously ,” which looked at data collected from a 2009 report on collaboration. What I found particularly shocking was the small budget allocation that strategy was receiving. Towards the end of 2011 Chess conducted another survey on the “ State of Enterprise 2.0 integration costs.
    [Marketing] Travelers Are My Biggest Complaint?
    Tags: Cause Marketing Marketing Online Marketing donate holidays malaria mosquito squad online challenge thankful Thanksgiving
    [Marketing] Does Facebook Anonymous Login Encourage Brand Trust?
    'Image via Facebook As a digital strategist at Janrain , a social sign-in company, I wanted to focus on the two major announcements related to marketing with social login and social data: 1. Line by Line Controls:  The ability for users allow or disallow individual permissions at the point of authorization (rather than all or nothing) What do these changes mean for marketers? Now, Facebook has raised the bar for marketers to create value to their online audience. Is anonymous login good for marketers? There is a clear value for marketers, too.
    [Marketing] Angel Investors and Venture Capitalist Are People Too
    Angel Investors and Venture Capitalist are people too and believe it or not the key data point that could decide if they’re going to invest into your company or not may not be your idea, your team, your profits or the size of the market for your startup but it could be does an investor like or trust you. flickr photo by: KatLevPhoto. Since moving to San Francisco, CA in February I’ve interacted with tons of Angel Investors and Venture Capitalist (VC). More so on the Venture Capital side than angel investor side. Always be prepared. Always be honest. accomplishments.
    [Marketing] Advertisers Embrace Facebook, Other Social Networks
    pamorama marketing, life, social media Home About Bookshelf Links Contact Advertisers Embrace Facebook, Other Social Networks by Pam Dyer on December 28, 2009 Share Social ad spending will become a higher priority in 2010, with the combination of mobile and social advertising generating more opportunities for advertisers to reach their target markets for branding and engagement. Instead, they will look to increase the impact of their social network presence by linking it to other marketing initiatives, both online and offline. and in many other countries. Raidious [.]
    [Marketing] Show 471 - 5 Steps to A Moment of Clarity
    'The Engaging Brand podcast  covering social marketing , business ideas and  brand marketing tips  has a new episode. 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast. The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode. Anna Farmery  speaks to Mikkel Rasmussen about Moment of Clarity a new book from Harvard Business Press. The role of philosophy in business. Have we a ''problem'' in business problem solving. Related articles.
  • SPIN SUCKS  |  FRIDAY, JULY 1, 2011
    [Marketing] Gin and Topics: One Billion Opportunities
    It’s not about PR, marketing, social media, or anything business-related, as it turns out. Marketing Lessons from Seth Godin. Seth Godin is one of the few marketing “gods&# I really respect. If you have any marketing responsibilities at all, this is a must read, must digest, must implement. Happy Canada Day to my Canadian friends! Boy do I wish I were in Ottawa today. LOVE Kate Middleton ! We were recording Inside PR yesterday and Joe Thornley said the streets leading to his office (it’s near the Parliament) are all blocked. friends. Read it.
  • SPIN SUCKS  |  FRIDAY, AUGUST 13, 2010
    [Marketing] #FollowFriday: Becky Johns
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 13 2010 #FollowFriday: Becky Johns By Gini Dietrich | Email | Print | 3 Comments | I was introduced to Becky Johns through the PRWeek Guide to Required Reading a couple of weeks ago and boy were they right! That’s why today’s #FollowFriday is Ms.
    [Marketing] Social Media and Letting Off Steam
    Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Social Media and Letting Off Steam August 19, 2010 | by Amber Naslund View Comments We do so love our social media as a pressure relief valve. It’s given us the ability to pop off about whatever annoys us, and I’ve been guilty too. Get crappy customer service? Tweet it. Have a frustrating day? Let that Facebook status update have it. Laughing at yourself too much can have a similar effect. As with most things, it’s a balance.
    [Marketing] Social Advertising has a place in a PR strategy
    Brian Solis laid out the finding of his recent study on social advertising and how marketers are using this tool in this Fast Company article. “The future of advertising will be largely influenced by consumer behavior in social networks. Those brands that listen, measure, and evolve programs as a result, will push advertising forward — to the benefit of consumers and ultimately the brand.&#. Advertising is not commonly a component of PR strategies, but social advertising is going to change that.  67% are currently using social advertising. Follow me on Twitter.
    [Marketing] 5 great articles you may have missed (February 25 – March 3, 2013)
    Here is my list for February 25 – March 3, 2013: Blogger Outreach Advice To Get You Started As A Pro by Jerry Silfwer (Doktor Spinn) Content Curation: Copyright, Ethics & Fair Use by Pawan Deshpande (Content Curation Marketing) 10 free [.]. Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. Great Resources Social Media best articles of the week
    [Marketing] The History of Android [Infographic]
    'In 2009, Motorola Droid was released exclusively to Verizon and marketed as an iPhone alternative. The slide-out keyboard touted as a key advantage over the iPhone and sold 525,000 units in the first month. This milestone in Android history probably marks the beginning of #TeamAndroid vs. #TeamiPhone. Check out other Android’s milestones in the infographic presented by Startapp. Infographics android Google history infographic iphone mobile motorola t-mobile
    [Marketing] The Foundations of a Successful App [Infographic]
    'App markets are becoming increasinlgy saturated, meaning many apps are having a hard time accumulating downloads. In fact, only one in six smartphone apps exceed 500 total downlaods. So what makes a successful app? Incorporating social features within the app provides significant value. And playing live with other people ensures a diverse experience. Check out the infographic below presented by StartApp to learn more about the foundations of a successful app. Infographics
    [Marketing] Youtube Makes User-generated Feature Film
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved On July 24, Youtube invites you to capture a glimpse of your life on camera and submit it to the ‘Life in a Day’ project.
    [Marketing] Where are The Uncharted Social Waters?
    or "What would this look like for these people (your market)?" Over the next five years every industry will have to redesign itself around social. This was a comment by Facebook CEO Mark Zuckerberg at the recent Web 2.0 Summit, and one that I believe holds a great deal of merit. photo © 2006 Wouter | more info (via: Wylio ).  . Openness and People. One of the qualities of social media is that is encourages openness, typically in the form of sharing - by people. People are now more involved with the development of products and services. It's a narrow viewpoint. Watch Out for Patterns.
    [Marketing] Social Media is a Terrible Ecommerce Tactic – or is it?
    But the challenge for social media—and for word of mouth marketing—is that they are inherently additive pieces of the conversion funnel, rather than causative. The trick is proving it, which is why I very much recommend that website owners utilize the “ Assisted Conversions ” feature of Google Analytics (or similar functionality from another analytics platform) to better understand the entirety of the funnel and the evermore complicated interplay between the panoply of digital marketing and offline channels. The results were shocking. that would be a viable hypothesis.
  • TWIST IMAGE  |  FRIDAY, JULY 19, 2013
    [Marketing] YouTube. Then What?
    It''s a pretty amazing story and will give you some amazing insights into making ideas happen, smart marketing, overcoming challenges. 'Sit back, relax and watch this. As few months back, Kevin Rose (ex- Digg now at Google Ventures ) recorded an episode of Foundation with YouTube co-founder, Chad Hurley. and what a little bit of luck can do. foundation. google ventures. kevin rose. youtube. chadhurley digg foundation googleventures kevinrose youtube
    [Marketing] Day 2: People of color impacting the social web – Sian Morson – #29DaysofDiversity
    Sian started her career as the dotcom boom was changing the fundamental way that we communicate, share ideas, and bring products to market. It’s great to market apps and products to early adopters but it is critical that we remember our own communities as well. As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human.
    [Marketing] Redefining Ordinary
    Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Redefining Ordinary August 30, 2010 14 voices share yours! Share Save Sometimes, in business, we wait for the extraordinary to appear before we make a move. We wait for that one killer application or solution that will take us from Brand X to Brand Everyone Wants a Piece Of. We close doors on ordinary ideas because only extraordinary will sell. But what defines ordinary? Thoughts that have the potential to turn the world on its head if we share them.
    [Marketing] Go Behind The Numbers To Determine Success
    Not only in marketing communications but in customer service or even with nonprofit programs. Sidebar:  In another lifetime I was marketing director for a nonprofit. How do you determine business success? Just asking. . Why Toby," You might say. You set a numerical goal and then see if you can meet it. It's called measurement and metrics." . Ah, " I might say. Yes that's good. Or is it really? Or might it be misleading? Is it enough? Could it be doing us a disservice?"   Just asking. This week I was chatting with a friend who recently joined the staff of a nonprofit organiztion.
    [Marketing] Taking The NO Out Of InNOvation
    We wrote about this sometime back and this story illustrates it perfectly:  A New York publisher was concerned about the lack of creativity among his editorial and marketing staff. When it comes to creativity and innovation, you are your own worst enemy. He hired psychologists to try to determine what differentiated the creative employees from the others. After a year of study, the psychologists discovered that there was only one difference between creative and non-creative employees: belief in their creativity. So, you are creative, I guarantee it. All you have to do is believe me.
    [Marketing] Don't Quit. Yet
    often tell brands that are trying to figure out if Digital Marketing is going to replace their traditional marketing endeavors that, " everything is 'with', not 'instead of'." digital marketing. traditional marketing. Are you thinking of quitting Twitter or Facebook or Blogging? Google + is getting a lot of attention lately. The people that are really enjoying it are now considering quitting Facebook and Twitter for it. It's hard to say where and when is the right time to quit anything (unless it's an unhealthy habit. " ). Knowing when to quit is key.
    [Marketing] What is Profit?
    To become more more than you promise to your people, your customers, your market". You can only deliver promises made to your market by delivering on your promises to your team. When I qualified as a Chartered Accountant, my Dad told me. Never forget that the definition of profit is an outcome of leadership, not a goal in itself. To understand profitability you need to understand that profit is the difference between promises delivered and promises made. Business at it's heart is simply about humanity. Related articles. What is the customer experience.
  • LOUIS GRAY  |  TUESDAY, MAY 17, 2011
    [Marketing] Review: Google Music Beta On Android and the Web
    Google Music can be found in beta at [link] and the accompanying app can be found on the Android Market here. While Apple's iTunes player and associated family of digital devices ( namely iPods ) is the ten ton gorilla in the digital music space today, competitors are setting up to poke holes in Cupertino's current position, with the on demand socially-oriented music streamers like Spotify and Rdio on one side, and the music lockers like Amazon and Google Music on the other, while Apple is largely expected to counter with its own cloud-based offering in the not too distant future.
    [Marketing] Walking the Social Talk
    A Naughty or Nice Checklist | Marketing, Public Relations and Social Media Blog | Atlanta, GA says: December 22, 2010 at 2:01 pm [.] Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Walking the Social Talk December 6th, 2010 Tweet These boots were made for talking As editor of Women Grow Business (disclosure: client, which I love ), I come across remarkable blog posts every day.
    [Marketing] FreshNetworks Blog: Top five posts in September
    As a social media agency , FreshNetworks aims to bring you the best posts in social media, online communities, marketing and customer engagement online. What is interesting to see is that Cadbury has recognised that offline is converging with online – something that all digital marketers need to be aware of. ways marketers could use Facebook Places. This add another geolocation tool into the market alongside the likes of Foursquare and Gowalla and the reach of Facebook will put geolocation tools in the hands of lots of people. Image by darren131 via Flickr.
    [Marketing] The Five Business Books That Shaped 2011
    " A lot of the words used to either describe Jobs or his direct statements are not only inspirational if you're interested in business, but it allows you to see how one of the biggest companies in the world wasn't looking at case studies and market research in an attempt to grow a viable business. We live in a new era of entrepreneurship and business ideas can be tested and marketed for success like never before. market research. Blog posts are great. few years back, I set a personal goal of reading one book per week. This year, I failed miserably. if that). dan pink.
    [Marketing] These Opinions Are My Own
    They knew what I meant, and they “got&# my tone, but a senior member of the Marketing department certainly did not. It’s a good lesson to companies out there that word of mouth marketing – good and bad – really does have an impact. worked for a major pharmacy, in a marketing setting- and occasionally would bring in direct mail, and things a competing store was doing/sending. « Musings on Marketing and other Morsels [.] The recognizable words of a disclaimer: “These thoughts and opinions are my own, and not that of my employer.&#
    [Marketing] How to Make Social Strategy Work For Your Business
    It needs to be based on a desire to connect; ideas to market, market to the ideas and customers to fulfilling their needs. '“What you too?” ” Most friendships start with this response. Humans connect with people with shared interests, shared connections and shared emotions. Sharing is more than links. The link is the demonstration that a brand understands. The link is the vehicle to offer the hand of friendship. But it is only the offer… the link must deliver for brand friendship to develop. You would feel disappointed. You would feel let down. It should.
    [Marketing] 15 Ways Sharp Content Creators Use (and Don’t Use) Keyword Strategy
    There are ways to direct your energy that make a far bigger impact than others  – and we’ve highlighted the best and worst practices for today’s content marketer: 1. Even the most brilliant content marketing strategy can fall short if you’re not targeting terms that people are actually searching for. Google’s Matt Cutts advises content marketers to write naturally, and worry more about creating something brilliant than how many times they incorporate their long tail keyword. Is it true that marketers ruin everything? 'Is SEO dead? Not exactly. Image Credit: HubSpot.
    [Marketing] How to Make Google Look Stupid (And Why I Love the NSA)
    When I turned down Viral Marketing for Dummies with Wiley last year, I told myself that there would one day be another time and a place for me to write a book. Today Alex is launching a really awesome WordPress plugin called ‘ SEO Zen ‘ Now, Alex has launched a lot of things in the marketing and SEO world that I’ve never shared here (but have purchased). 'The N ational S peakers A ssociation has to be one of the best run organisations in the whole of America. Huh, you thought I was talking about the government agency spying on the world? Aaaah my bad.
    [Marketing] Would you pay for an adless Facebook?
    We’re all marketers (or critics) – as someone who works in marketing, I like to see what other companies are doing. Targeted marketing – Facebook has a boatload of data on all of us. Each like, share, click or status update gives marketers another data point for them to target on. 'A few weeks back there was an article on a patent application that Mark Zuckerberg had placed. The patent showed mock-ups to create an ad-less version of Facebook for users wishing to pay to remove the ads. The main reason is that we all like the saying, “ If it’s free, it’s for me.”
    [Marketing] The Carrot and Stick of Social Media Disclosure
    Did you assume this post is all about regulations and company policies that may limit your use of social media for promotions, marketing programs and corporate communications? Brands in this camp may be watching from the sidelines while their competitors are taking advantage of the full constellation of social media marketing opportunities. They demonstrate their industry leadership in social media disclosure by using industry best practices, such as those articulated in the July 2012 revision of The WOMMA Guide to Disclosure in Social Media Marketing. Well, relax. and
    [Marketing] Facebook Changes For Me — and You
    AriHerzog is a digital marketing and government professional seeking a position in community affairs. 'I want to delete my Facebook account. I’ve wanted to do this for years. Because of my roles as a city councilor and a board director and how Facebook is almost required for constituent relations, I can’t delete my account. But I can refrain myself. can force myself to only use groups and pages — where my hats intersect with others — without writing new updates or comments. don’t know why I didn’t think of it before. Media Facebook identity
    [Marketing] No FOMO Here
    AriHerzog is a digital marketing and government professional seeking a position in community affairs. 'Picture this. You’ve just uploaded a selfie to your favourite social media website using your phablet when your FIL shares a supercut of a srsly mortifying twerking session. You immediately unlike his page because there isn’t an emoji capable of expressing your desire to vom: apols, but it’s time for a digital detox. That paragraph includes 9 of 1,000 new words added to the Oxford Dictionary Online this year. Or is the point that they’re used online and nowhere else? Forget Miley.
    [Marketing] Why to Save and Share Twitter Testimonials
    When he's not blogging, Ari works with people and brands to improve their digital marketing. Favoriting is not a new Twitter concept — but it kicked off last year when you were able to instantly tell the writer of the tweet that you liked it. In the past, favoriting a tweet was only known to you (or to someone who clicked into your favorites). Now, if I tweet something and you favorite it, I’m alerted. Think of a Twitter favorite as a Facebook like. You do it because you identify with it. analogize my favorites as LinkedIn testimonials. Got a question? Need help?
    [Marketing] How to Blog About Anything You Want
    When he's not blogging, Ari helps brands improve their digital media marketing. Some bloggers are uncomfortable writing outside their comfort zone. These are usually the same bloggers who think the whole world knows them and reads their every word. NEWS FLASH: The whole world is not reading your blog. Don’t write for the world. Write for you. The moment you stop writing for yourself is the moment you start selling yourself to someone else. You want to know how to blog about anything you want? The answer is so easy it’s trademarked: Just do it. Got a question? Need help?
    [Marketing] You Will Love Danny Brown
    If his name sounds familiar, you may know him through his founding of the 12 for 12K Challenge , a social media for social change campaign, or for co-founding Canadian marketing firm Bonsai Interactive. Many thanks to long-time commentator and fellow web writer Danny Brown for publishing a guest article of mine on his blog recently. wrote a 243-word piece with a desire to share with his blog readers. If curious what I wrote, head over there to read my thoughts why bloggers are ignorant. also write a blog from my city council desk. Contact me today: Twitter | Email | 978.558.0008.
    [Marketing] Why overnight success is a cultural illusion we need to stop buying into
    It’ll direct your marketing and everything else you do and it will fire you up because you know its what makes you successful. 'Overnight success is a cultural trope that is used in the business world and the artistic world to describe a company or person who is suddenly noted to be successful. The problem with the myth of the overnight success is that it can create a belief that you can be successful without having to do a lot of work. However, the truth is that a business or artist doesn’t become successful overnight. But it doesn’t happen overnight.
    [Marketing] The core values of your business define its greatness (or lack thereof)
    If your business is scattered in terms of what it offers or pursuing multiple segments of a market, chances are the business doesn’t have its core values defined. 'In reading Good to Great , one of the core messages of the books is that the core values of your business define its greatness or lack thereof. If you don’t know what your core values are, then your business is defined by that lack of awareness and a consequent lack of awareness about what you can be great at. If your business knows its core values, those values inform the culture of the business.
    [Marketing] Get Big-Business Tools from Web-Based Software for your Small Business
    Some companies offer robust reporting tools, a holistic view of the state of a business, and can connect multiple functions like marketing, sales, project management and customer service. 'Running a small business isn’t easy, but there are new options that give small businesses more might. With web-based software solutions coming online every day, small businesses have more and more ways to manage its finances, grow its businesses, and reach its customers. Web-based software offers a compelling business case to small businesses, according to No more, no less. MarketWire.
    [Marketing] Can Your Business Benefit from Celebrating More?
    What you can do, though, is use minor holidays and other celebrations as outreach tools to grow your business by building your customer base and supplementing your marketing plan. 'Note: This is a guest post from Melissa Ortiz: Meli has lived in six states in her 30+ years and prefers the Southwest, where snow doesn’t turn to slush and ruin good shoes. She is a lifestyle reporter for her local paper. was recently watching the film “I Hate Valentine’s Day” and I got thinking about small businesses. Sounds off-topic, right? Well, not so fast.
    [Marketing] Your business is a living entity
    am establishing its boundaries and what it can do, even as I am providing a way to sustain it through activities that will support its life cycle both with clients and in the process of marketing. I don’t talk about my spirituality a lot on this blog, but I tend toward an animistic view of the universe and that includes thinking of businesses as living entities in their own right. Treating your business as a living entity can change how you approach business because you think of your actions in terms of how it would effect that living being. Blog business
    [Marketing] What businesses can learn from video games
    You need to be curious about your market, your customers, your competition, everything. I love playing video games. Right now I’m playing Metal Gear Solid 3 and Max Payne 3. It’s one of the activities I do to unwind from a busy business day, but it’s also one of those activities that I sometimes use to inspire my approach to business. What can businesses learn from video games? Be prepared. In a video game you have to be prepared. In business its the same. Being unprepared can be more costly to a business, because of what it can cost in time and income. Be curious.
    [Marketing] How to recognize and change limiting beliefs
    This is a must have if you want to understand how to use Linkedin for networking, marketing, and sales. We all have them, but they can be well-hidden and sabotage us in our lives and businesses, when we least expect it. I’m referring to limiting beliefs. The other day, I realized I had a limiting belief that told me I could only make money if I was doing social media consulting. When I recognized this belief, I was startled and it made me see how I needed to make some changes to what I believed about my business and what I was actually doing in my business.
    [Marketing] Why time spent on social media isn’t wasted
    This can only occur when businesses stop looking at social media as just a technology or as just a marketing platform and begin to recognize its value as a social platform for connecting with people in a meaningful way. So often the chief complaint and fear I hear about social media is how much time it takes to do. Business owners don’t want to put time into social media for a number of reasons: 1. They aren’t sure there’s value in social media or how it applies to growing their business and retaining existing clients. The solution is simple. Tweet.
    [Marketing] Food for Thought: Why Typos Matter More Than You Think
    menu I saw recently spelled it “sandwish”—regrettable error or clever marketing gimmick? At its heart, content marketing draws readers in with tasty nuggets of information. 'I enjoy dining out at restaurants and perusing the menu to decide what appeals to me the most at that particular moment. But when I scan the menu and spot a typo, I confess that it makes me smug and almost gleeful. Call it an occupational hazard of a career in content editing. Over the years, I’ve come across some doozies in printed menus and online. By far, dessert rates as the most commonly misspelled dish.
    [Marketing] Interview with Caleb France, Owner of Cerulean
    believe that there has always been a hole in the market and we are constantly trying to educate ourselves as well as our customers. 'Originating in Winona, Indiana, Cerulean recently opened it’s doors to the city of Indianapolis. got the chance to sit down and talk with the owner Caleb France about his passion to bring great, local food to customers in a creative way. What inspired you to get in to the food industry and start Cerulean? We grow internally and become educated and with that we can educate a town, city and many more. Where did the idea for a Bento Box come from?
    [Marketing] Political Ads To Hit Twitter Soon, Is It Too Much?
    With TV, newspaper, and radio marketing slowly on their way out, the campaigns are turning toward social media. Twitter has been moving slowly-but-surely in to the ad business over the past year. It started with promoted topics, then promoted tweets and has started to creep in to user timelines and other places across the network. Enter politics. Political ads have graced televisions, radios, and unsuspecting suburban yards for years. Whether it’s for mayor, president, or county coroner , the messages are painted in to our brains for a good 5-6 months of every political season.
    [Marketing] Is Existing Online a Quest of Loneliness or Giving?
    The effort spent was given voluntarily, an internal need to communicate, to socialize, to market, or some other form of self-justification. To better my profession, to market my business, to FEED MY CHILD! 'Image by Den Den. Do you sense a lack of clear meaning in this online rat race? On one hand, existence stands in its purest form, reasons to be online, missions of the niche! Then we dilute existence with digital records of ice cream trips, Nike Fuel runs, and manufactured savoir faire. We have many boys and girls trapped in their own online bubbles now. The Rat Race of Likes.
    [Marketing] Life with a Scarlet Letter
    The way I see it, I have two paths; one is to leave the interwebs, walk with some shame, and live a quiet life as a marketer behind the scenes. 'This blog post is running in support of my  Punish Geoff Fundraiser: Civilination !  Please consider a donation  to support better online conversations. At the time of publishing, we have raised more than $3,000 for the Civilination Academy. Long-term readers know I have attempted to evolve my language to become more mindful of others. It’s no coincidence that this person is someone I wrangled with on here and elsewhere. New Disagreements.
    [Marketing] So you want a career in advertising?
    can teach them about marketing but I can’t make them honest or hard working. 'I was recently contacted by a college student who asked if he could interview me for one of this classes. One of the questions he asked is one I get a lot, so I thought I’d share my answer with you here. If you aspire to be in our business — I hope it helps. If you’re already in the business — what did I miss? What advice would you give to anyone who was aspiring to enter the field of advertising? Yikes… there are lots of things to know but here are some of the biggies.
    [Marketing] Curation Makes the Difference, or Why Seth Godin is (Finally) Wrong About Something
    Curation Makes the Difference, or Why Seth Godin is (Finally) Wrong About Something | Jamie Beckland Jamie Beckland Emerging Media Strategist – Erstwhile Dancer – Digital Roustabout – Armchair Economist – Traveler Home About Contact Mar 20 2010 Curation Makes the Difference, or Why Seth Godin is (Finally) Wrong About Something Published by jamie at 2:36 pm under social media , technology #Curation makes the difference - why #SethGodin is (finally) wrong about something #marketing Seth Godin has an interesting post about the rise of “drive by culture&#.
  • ENGAGE  |  TUESDAY, JUNE 12, 2012
    [Marketing] 4 Awesome Mobile Websites to Learn From
    An SEO niche site that is extremely popular for web marketers, Search Engine Land recognized that they don’t need an app. In the rush to develop a mobile app, too many organizations are overlooking an even more basic need: a mobile-friendly website. Your website – the one that visitors find in search engines, follow links to in social media and from other sites, and visit when clicking links in your emails – is likely to be the first interaction point your audience has with you from their mobile device. Think about the last time you were checking Twitter on your iPhone.
    [Marketing] Why Social Media Works for Small Business
    Well, for me it is a generative platform that allows an entrepreneur to innovate in a niche part of the market. more than large.generalised statement but one that I think 'in general' is true. Jonathan Zittrain in The Future of the Internet comments. The PC revolution.invited innovation by others. So too with the Internet. Both were generative". He goes on to add that the future is not generative but arguably one of sterile appliances tethered to a network of control). What is social media ? Well, it is a generative platform that allows people to innovate. . What is a small business ?
    [Marketing] The One-Page Action Plan
    23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! Here is a practical process that you can use to keep your creative momentum going and bring your ideas to life: 1.
    [Marketing] There is a Light at the End of the Tunnel,
    23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! Now it appears that a free blogging platform has been taken down by its hosting provider on orders from the U.S.
    [Marketing] Take the GTD IQ Quiz
    23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! This is my result: You’re a GTD Visionary/Crazy-Maker On the positive side, you’re a Visionary. click here!)
    [Marketing] 95 Tips on Work/Life Balance
    23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! contributed a tip (#11) “ Balance Through Productivity “ Powered by ScribeFire. What is this RSS?
    [Marketing] Moleskine Accessories
    23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! Definitely worth a look! So I created a list of objects, persons, things, etc. and a list of styles, adjectives, etc.
    [Marketing] Productive Magazine Issue 5 : : …words
    23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! Magazine #5 available! Miguel Guía interview about art, passion, habits and more! It’s a free download!)
    [Marketing] Digital Immersion: Meet Generation Y
    The Crowd Training Academy is an education initiative that provides Guernsey organisations and individuals with access to high quality training in the areas of online marketing and communications. Marketing Campaigns. 'When you look at how younger generations interact, how does it make you feel? Were you once tuned-in to technology, perhaps considering yourself at the heart of tech culture, only to now find yourself a little baffled by the way things have turned out in our ‘always on’ networked society? Privacy is dead. Fundamental Change. To impart knowledge? Whoever ‘you’ are.
    [Marketing] Fails, the Center of the Universe, Automating, and Tracking Traffic from Social: 6 MUST READ Posts This Week
    Keep a list of the digital marketing tasks that you do today and over the next few days and determine if they are repeatable tasks with predictable outcomes. Just another quick roundup of MUST READ posts you may have missed: 1. What Does a Washington Post Blogger Resigning Say About the State of Digital Publishing? Maggie McGary) – Maggie has that knack of pushing through to the harder questions when everyone else (including me) just buys what we’re told. ” Everyone knows that the traditional publications model is dying. socialbiz. socialbusiness. ASAE, WSAE, CMA.
    [Marketing] Show Me The Money – Top 5 Google AdSense Alternatives
    As a blogger in a competitive and increasingly saturated market, it can be hard to continually create magnetic content, build a community and increase your skill level. ClickBooth (also known as CB), is one of the few ad networks that can genuinely claim to offer industry-high payouts, due to their focus on affiliate marketing. This is a guest post by Jacob E. Dawson. There’s something you should know: AdSense isn’t the only option for earning advertising revenue out there. Minimum Monthly Impressions: 50,000. Revenue Share: 75%. Minimum Payout: $20 (Paypal). Adbrite.
    [Marketing] Chess Media Group and Metz Consulting Announce Services Partnership!
    The key benefits of our service partnership are: Expanded verticals : Broader consulting expertise across more vertical markets, such as hospitality/travel, food & beverage, sports and outdoors, technology, property management and construction, government and CPG. In what is perhaps the biggest and most exciting piece of news about Chess Media Group to date – Connie and I are very excited to announce that we have joined forces with Metz Consulting to form a services partnership.  No more jargon and no more complicated and nonsensical terms.  Here is the full press release.
    [Marketing] Awakening from Delusions of Grandeur
    With no hard deadlines or need to market publicly declared personal projects, I am free. Image by alshepmcr. It’s a strange world we live in online. Delusions of grandeur call, singing like that sweet Siren in the midst of the sea. To win, we must appear like we are Doing Important Things, but in the end we find our lives dashed on the rocks. I’m speaking about the competitive rat race to see who can get the most social media rock star badges; keynotes, books, followings, awards, blog mentions, yeah! have to admit, I got caught up in this hooplah again during the past year.
    [Marketing] The Panic Over Pinterest
    According to the article in the newspaper: " meteoric growth for the overnight app sensation slackened, according to two market-research firms. market research. By the time you read this, Pinterest may be doomed. Did you detect the sarcasm in that statement? Two nights ago at Social Slam in Knoxville, Tennessee, I got asked if Pinterest is the hottest thing since. " So, that's it? We've already fallen out of love with Pinterest? The image-bookmarking site and social network drew 18.7 million unique visitors in the U.S. in March, compared with 17.8 What's the trick?
    [Marketing] How to Leverage the Potential of Blogger Outreach
    think of blogger outreach not from the perspective of an online marketer, but somebody who actually wants to strike up a conversation with the best in the field. Twitter let’s you do so many things and apart from all the micro blogging and social media marketing that it helps accomplish, it also helps you find the link building opportunities that you are searching for. After all, internet marketing is not just about link building is it? How to Become a Local Business Marketing Expert as a Blogger. What is Blogger Outreach? Photo Credit: Kenneth Yeung on Flickr.
    [Marketing] Real Valley Stories: You Stay, Your Boss Has to Go
    He had a hard time reconciling what the company said it did with what my colleague and I spent the most time doing - including our site rankings, IPO market predictions and the occasional interview with an industry luminary, like one I did with Scott Gannon, the then director of ecommerce at IBM. The new hire, a VP of Marketing, had apparently heard I had done some successful things even though our venture had practically flat-lined. Editor's Note: Part three in an irregular series of stories from my 12 years in Silicon Valley. For the most part, my classes were in the morning.
    [Marketing] Finally, A Kick Ass Blogging Idea List Without The Usual Suspects – Ted has cornered the market on inspiration and innovation. Let’s take a field trip outside of the “blogging-about-blogging&# world. Us bloggers are obsessed with cataloging and celebtating our heroes. However, the lists are starting to get a little stale. It’s not because the top blogs are resting on their laurels, it’s because the list-makers are getting lazy. All of the lists have the usual suspects and they attract massive attention, but sipping from the same watering hole can be dangerous (even stupid). Also take a look at their website. HBR doesn’t teach this.
    [Marketing] Social Media Success May Depend on HR
    ” One of the things I love most about The Now Revolution is that it is one of the few marketing books to acknowledge the critical importance of corporate culture on social media success. And that’s why real progress in your company may be an HR and corporate change issue as much as a marketing challenge. Guest post written by Mark W. Schaefer. Mark is a consultant, college educator, and author who blogs at {grow}. There is a growing gap between the social media “haves” and “have-nots.” Other companies are simply checking the box.
  • TWITIP  |  WEDNESDAY, MARCH 17, 2010
    [Marketing] One Name or Two? Let's Find Out
    have a second account for my business, which I keep strictly professional, where I tweet about Social Networking and Marketing. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Nathan Hangen @nhangen One Name or Two? Let’s Find Out 12 I was asked recently about the task of managing multiple Twitter accounts and if it’s better to use your own name or an “imaginary name.&# Too many people treat Twitter with black and white answers… with absolutes.
    [Marketing] Google+ Improves Social Sharing
    Cynthia Boris at Marketing Pilgrim explains it all pretty well. I knew it would come to this eventually. Google+ is borrowing a page from Facebook. Or maybe they were planning this all along. Either way, social sharing through Google+ just got a lot better. The search engine has introduced a sign-in button for third-party websites. That will allow your site visitors to sign in to your website without having to sign up for an account. They can sign in using Google+ instead. So how does that making social sharing easier? Users can choose all circles, some circles, or just themselves.
    [Marketing] Why Have A Facebook Store
    Many SEOs and Internet marketers have for years cautioned online merchants about setting up a sales channel apart from their own websites. More and more, e-commerce is moving off the traditional onsite store front and moving into social media. Facebook already has several storefront apps, but Constant Contact is recommending another one. To be sure, there are dangers in doing so, but there are big pluses as well. I’m not suggesting that you should replace your website. Actually, I’d recommend that you add an outpost. Keep your main e-commerce channel, but add another one.
    [Marketing] Are You Using Black Hat SEO Tactics?
    When it comes to online marketing, anything you do that is approved by the search engines could be disapproved of if engaged in too often or pursued too aggressively. There is an old adage that encourages everything in moderation. When it comes to SEO, I’ll have to echo that. There’s a fine line between White Hat SEO and Black Hat SEO that can get lost to the new practitioner. Let me define the terms. White Hat SEO tactics are SEO strategies and techniques that are approved by the search engines and that usually won’t get your web pages penalized.
    [Marketing] How StumbleUpon Is Changing
    To succeed in your online marketing you need to use the best practices of today, and those best practices change as new web technology is introduced and as people change their tastes. StumbleUpon has been around for a long time. Recently, the social media service announced it is rolling out a new look in beta. This is a little bit exciting. If you look at the beta, you’ll notice that it resembles another very popular social media website – Pinterest. That’s not necessarily a bad thing. What StumbleUpon is trying to do is stay current, and relevant. Even you.
    [Marketing] How To Get Instant Credibility
    Then you start marketing. If you are a small business owner and trying to pave a path to your door for your customers to follow in getting to know you better and do business with you, then the one thing you should prioritize above everything else is writing a book. That’s right. Writing and publishing a book will give you instant credibility. Here’s why. When people hold something tangible in their hands, they know it’s real. When you have your name on the cover of a book, you become an instant authority. ” So become an author. It’s not easy.
    [Marketing] Blogger Integrates With Google+
    Blogging is still one of the most powerful online marketing tactics. Google has said from the beginning that it plans to integrate all of its services with Google+. Well, that integration is happening right now for Blogger, the Google blogging platform. I’ve kept it no secret that I’m a fan of WordPress on your own domain name, but there are still people who would rather use Blogger as a free blogging platform. Some of them even go so far as to map it to their own domain name. No guarantee, but I’d almost be willing to put money on it. Your guess is as good as mine.
    [Marketing] Is Your SEO A Long-Term Strategy?
    Most search marketers do it for the short term. When you plan your search engine optimization efforts, do you do it for the long term or the short term? Short-term SEO can be characterized by a list of do’s and don’ts on your search company’s list of best practices. They are essentially a list of things to do today so that your website ranks next month. But they don’t account for eventual search engine algorithm changes. They are essentially based on a follow-the-crowd mentality. Long-term SEO is different. How many times to do you want to build that website?
    [Marketing] Have You Activated Facebook Subscriptions Yet?
    Facebook is beginning to make smart improvements to its system now and these improvements allow small business owners to manage their Facebook marketing more intelligently. If you are using Facebook in any capacity as a small business owner – whether you have a personal Facebook profile or you have a Facebook page – then I’d encourage you to activate your Subscriptions. How do you do that and why should you? First, why should you? The reason you want to activate subscriptions is because it allows anyone to check out your updates without having to friend you.
    [Marketing] PPC As Branding
    Being the top spender in your market segment may mean that you lose money on your advertising. For years, large companies like Coca-Cola, McDonald’s, and ExxonMobil have spent millions of dollars simply to maintain a positive impression in the media. They weren’t so much concerned with the coveted ROI on advertising campaigns as they were with branding themselves and achieving top-of-mind awareness. Are you looking for ROI or would you be happy with branding effects? If ROI is your main concern, then you have to think about your budget. Which is more important to you?
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