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  • WEB METRICS GURU  |  TUESDAY, JULY 24, 2012
    [Marketing] Radian6 Big Data
    Caveat , maybe the vendors, such as Radian6, Sysomos, at el, are also contending with the marketing of their platforms to people who were expecting streamlined solutions, and haven’t been able to take their own data and questions and match it up with the platform can provide – again, not necessarily the fault of the platform, but still, the platforms get blamed. It’s been about a week since the Radian6 Big Data  announcement (is that the right words to use?) and this is what it looks like on the Insights Panel (see below). That’s my guess. Solariat Press Release.
  • JEFF ESPOSITO  |  FRIDAY, NOVEMBER 2, 2012
    [Marketing] School PR, give Google a chance & bad salt water
    There’s Nothing Savvy About Marketing or Newsjacking Disasters – this is a good post from Danny Brown showcasing the really seedy side of marketing with folks trying to take advantage of Hurricane Sandy. What a roller coaster of a week. First there was Sandy (thoughts and prayers are still with friends and family in Jersey/NY) followed up by a sick day and now ending the week with a few days alone with baby Espo. Hopefully your week was good and if you were impacted by Sandy that things are starting to get back to normal. Have a great weekend and catch you on Monday.
  • NOWSOURCING  |  THURSDAY, MAY 8, 2014
    [Marketing] A Great Infographic is Only as Good as its Story: An Interview With Alex Kenemer, Head of Research
    ” That is the traditional broadcast marketing way of thinking– Free entertainment, but you must sit through advertising. Due to a bad track record in marketing, they’ll let us pull out all the stops and without fail, those are always our best infographics. 'When you look at an infographic, the first thing you see is a compelling design. Once you’re past the appealing visuals, there has to be a compelling story and quality research that’s truly the backbone of the infographic. And that’s not really much of an exaggeration. So where’s the medium?
  • JEFF KORHAN  |  FRIDAY, APRIL 23, 2010
    [Marketing] How to Say Thank You with Social Media - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « How to Brand Your Social Media Value | Main | Facebook LIKE is Like an Open Book » April 22, 2010 How to Say Thank You with Social Media This has been an exceptional week for me and my family.    If you are pounding out your marketing message with mostly silence in return, then you probably need to work on your engagement. These occurrences are not linear events.    Everything is interconnected.    It all matters.
  • JEFF KORHAN  |  TUESDAY, JULY 27, 2010
    [Marketing] Social Engagement Works - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Social Media Emotions | Main | High School Reunions - The Ultimate Social Meet-Up » July 27, 2010 Social Engagement Works We all know that engagement is the key to success with social media.    Now consider translating that to your work off of the social networks. This year I selected three words as reminders for driving my business.    These three words are:  Strong, People, and Energy.   Why?    Why? 
  • JACOB MORGAN  |  MONDAY, JULY 30, 2012
    [Marketing] Welcome Earl Alikpala to the Chess Media Group Team!
    Earl brings a unique background to the team since he has a degree in biology and is currently finishing up another degree in marketing management with an emphasis in entrepreneurship. We have several new initiatives coming up which Earl is going to be leading for us (I will share these soon) and we anticipate that he will be able to apply his knowledge and experience to multiple facets of the company ranging from marketing to strategic planning to client services. Connie and I are very pleased to welcome Earl Alikpala to the Chess Media Group team. Welcome to the team!
  • LOUIS GRAY  |  SUNDAY, JANUARY 16, 2011
    [Marketing] A Cloud-Centric Web Makes Device & OS Switching Easier
    Switching between phones was even easier, as on Android, I was able to redownload all my paid apps from the Android market, free of charge. There is a tug of war going on in your mobile devices and your desktop OS - between the world of apps and that of cloud-based Web services. The applications, usually designed and optimized for your particular environment, serve as familiar tools for you, and improve your productivity, bring you news, enabling you to do new things or they may simply entertain you. Clearly, I have more cutting to do.
  • KIKOLANI  |  MONDAY, DECEMBER 10, 2012
    [Marketing] How to Get 40,000 Readers Without Guest Blogging
    Not only that, this new blog isn’t about marketing, blogging, or making money online! As an example: I did an interview with Rafal Tomal (lead Copyblogger designer) & Alex Mangini (owner of Kolakube) for my marketing blog Sparring Mind. This is a guest post by Gregory Ciotti. “It can’t be!” ” Ah, but it’s true! Refreshing, isn’t it? Only a few months ago, I started my recent project, an electronic music blog by the name of Sophistefunk. And I did it without a single guest post about this blog! But how? Almost. Then it hit me. Bloggin
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JULY 29, 2010
    [Marketing] From the Outside, Looking In: Perceptions On Work and Gen-Y
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 They believe they understand us through their perspective. Unported License.
  • SOCIAL EMAIL MARKETING  |  TUESDAY, JUNE 15, 2010
    [Marketing] Evolutions in lead generation and nurturing in an age of social.
  • CONVERSTATIONS  |  MONDAY, JUNE 16, 2014
    [Marketing] How Often Should I Blog? (A Truth)
    Blogging as a Business is providing content on a site, building traffic, and either selling advertising or doing affiliate marketing. 'The question, “How Often Should I Blog?” ” comes up daily. There is a large variety of answers – many of which are good answers, even though they’re different. With so many ways and reasons for blogging, let’s set a few parameters for this piece: To begin, let’s put the practice of business blogging into two large buckets. Blogging as a Business and Blogging for a Business. The Blog IS the Business ). At least.
  • GEOFF LIVINGSTON  |  FRIDAY, JUNE 21, 2013
    [Marketing] Want Success? Then Work Hard!
    That choice also causes me to be somewhat less sympathetic toward authors that complain about the difficulties of writing and marketing books. 'Image by JD Hancock. Last week I spoke at the All Sports United Summit at NCAA headquarters in Indianapolis. It was a great time, and I got to meet several current and former athletes who have built foundations to better their communities. Smoking cigars and talking with NFL players and Olympians was an eye opening experience. We were very, very similar in our approaches toward work. Professions Professions aside, we were all type As. Period.
  • CONVINCE & CONVERT  |  THURSDAY, APRIL 22, 2010
    [Marketing] Is Social Media Too Big For Its Britches?
    Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. Most blogging, video content, Slideshare presentations, Squidoo lenses and content marketing of that type fits into this category. link] [link] Email Marketing Talk Is Social Media Too Big For Its Britches?
  • KIKOLANI  |  FRIDAY, OCTOBER 8, 2010
    [Marketing] Fetching Friday – Resources Mashup & Less Than a Week to Blog World
    10 proven blog marketing tactics you can use today – design, categories, timeliness, connections, and more. quick tips for developing a Facebook marketing strategy – competing with search engines, community pages, and more. 12 video demo tour of the Ontolo Link Building Toolset – a toolset which sets out to automate some parts of the link building process, quickly connect you with the most important websites in your market, and more. Making Money Online / Marketing / Reputation. The Resources Mashup. Blogging / Writing. Facebook. Find out! Find out!
  • MINDJUMPERS  |  TUESDAY, SEPTEMBER 20, 2011
    [Marketing] How Lacta Created Engagement With a Simple, Yet an Effective Campaign
    64 Inspiring Facebook Marketing Techniques [infographic]. Tweet. Lacta Chocolate, one of the favourite brands of milk chocolates from Greece, did a great and actually, a simple campaign to promote their brand. What I found really cool about this campaign was the fact that it was not complicated and went really well with the image of the brand. The brand communication was usually designed on romance with advertisements focusing on people in love and comparing it to Lacta’s sweetness. People were comparing their loved ones to sweetness of Lacta. The campaign. Result.
  • KIKOLANI  |  TUESDAY, DECEMBER 6, 2011
    [Marketing] Writing Around the Web – Keyword Research, Google+, and Google Analytics
    How to Find Out Which Online Marketing Strategy Drives the Best Traffic – Learn how to use Google Analytics Advanced Segements to view different groups of referral traffic – traffic from social media, article marketing, link building, directories, local search, guest posts, and so on to determine the most effective online marketing strategy for your website. Search Engine Marketing vs. Social Media Marketing: The Showdown – How search engine marketing beats social media (and vice versa) and why you should be investing into both. Analytics.
  • DANNY BROWN  |  MONDAY, SEPTEMBER 6, 2010
    [Marketing] Your Best Work is You - Danny Brown
    Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Your Best Work is You September 6, 2010 26 voices share yours! Share Save If you were asked to give someone a link to your best work, what link would you share? For me, some spring to mind, but who’s to say they’re my best work? Perhaps my favourites for whatever reason, but best? don’t know. And what defines our best work? Is it the educational post about using the latest social media tool or application? So, where would  you recommend us to go? Thanks for this.
  • MINDJUMPERS  |  TUESDAY, SEPTEMBER 11, 2012
    [Marketing] Case of Creative Crowdsourcing: Let Your Fans Guide Your Brand
    They want to have their hand in where a brand goes, what a flavor is for a brand, what direction it goes, they want to have a say” – according to the Chief Marketing Officer of Frito-Lay North America, Anindita Mukherjee. The decision to renew the same campaign in a different market is explained by Salman Amin , Executive Vice President Sales and Marketing, PepsiCo: “Judging from the success of these contests worldwide, we feel confident that the response will be incredibly enthusiastic here in the U.S. “Today consumers want to have their voices heard.
  • WRITTENT BLOG  |  WEDNESDAY, JANUARY 29, 2014
    [Marketing] 7 Zen Principles for Blog Content Writing
    I don’t know about you, but most of the content marketers I know are a pretty jittery bunch. Here are some applicable ways you can become a more mindful content marketer: 1. Here are some ways you can use your content for good: Donate occasional content marketing services to a local non-profit. Mentor an aspiring blogger or startup marketer. Attend at least one or two marketing conferences a year. Blogging results and inbound marketing success can take time. 'Could blog content writing be Zen? Maybe not at first glance.  More wisdom and clarity of mind.
  • THE WAY OF THE WEB  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] Augmented Reality needs to jump the shark
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Jumping the Shark defined ).
  • KIKOLANI  |  FRIDAY, SEPTEMBER 7, 2012
    [Marketing] Fetching Friday – Resources Mashup & Yosemite
    15 Epic Marketing Fails [FUNNY] – So to follow up on our last “bad marketing” post, I’m going to expose a few classic faux pas as a warning to be extra careful when you put an ad out to the world. 25 Quick Social Media Tricks And Ideas For Bloggers – A lot of people are now admitting – however begrudgingly – the effectiveness of using Facebook, Twitter, or LinkedIn for online marketing and SEO purposes. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Freelancing.
  • KYLE LACY  |  FRIDAY, JUNE 25, 2010
    [Marketing] The Power of Douglas Karr and DK New Media
    Douglass Karr is a Social Media consultant, United States Veteran and the CEO of DK New Media, an online marketing company. He is also the founding father of the Marketing Technology Blog which features many informed authors. The Marketing Technology Blog showcases these very attributes  by acknowledging other like minded experts and being as current as possible. It provides all the technology and marketing advice you could ever want (or need). Who is Douglas Karr? If you don’t know, you should.  This doesn’t do him or his company justice.
  • TWIST IMAGE  |  THURSDAY, JANUARY 5, 2012
    [Marketing] Scenes From The Frontlines
    was in the market for luggage. can only imagine the time, energy and money that this business has put into their Digital Marketing and Social Media efforts. That's not the desired outcome of the efforts that they're making in marketing. It's a lesson that speaks to the fragility of marketing as it moves through the brand ecosystem. digital marketing. A post Christmas story that is worthy of your attention. Not the usual business travel, but a luggage set for the family. We decided that we were looking to invest to get something of quality. Sales Rep: No.
  • BRASS TACK THINKING  |  THURSDAY, SEPTEMBER 27, 2012
    [Marketing] How To Get Tapped For The Projects You Want
    Which means when someone needs an authority on incredible content marketing, they call Ann Handley or C.C. I’ve been asked a version of the same question several times in the last few months. Essentially, it boils down to this: “How do I get recognized as an authority and have people want to work with me on projects or ideas that make me excited?” Focus. You cannot — I repeat, cannot — get approached for awesome things until someone really understands what you do and stand for. work in social business strategy and organizational change. Chapman , not me.
  • SPIN SUCKS  |  WEDNESDAY, DECEMBER 29, 2010
    [Marketing] How a Social Media Release Can Help Spread Your Story
    is a logistical and planning specialist, providing a wealth of experience in media services, promotion, marketing, audio-visual production, and distribution, as well as event and corporate strategic planning and implementation strategies. Guest post by Andy Donovan , founder and president of Donovan Group Inc. and a proud Canadian. consider myself a bit of a story teller. And conversely, I enjoy other story tellers. With the advances in technology now available to us, being able to tell a story has never been easier, or more challenging to sift through the amount of noise online.
  • SOCIALFISH  |  MONDAY, JANUARY 17, 2011
    [Marketing] Risk Management and Open Community: More Similar than You Think
    But one constant thread is that “reputation management” is now everyone’s responsibility – not just the marketing and public relations personnel. To decide what to write for my monthly SocialFish post, I used free association to relate risk management to social media. discovered a link between creating a social open community and a risk management community. There is only so much you can say about social media risks, although I keep hearing the same questions and concerns. Risk management is also everyone’s job – not just the person responsible for risk management.
  • BRASS TACK THINKING  |  THURSDAY, SEPTEMBER 23, 2010
    [Marketing] How Hotel 71 Fixed a Customer Service Snafu and 5 Lessons to Take Home
    Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives How Hotel 71 Fixed a Customer Service Snafu and 5 Lessons to Take Home September 23, 2010 | by Amber Naslund View Comments I had a rather cruddy customer service experience the night before last, and I wasn’t going to blog about it. posted a couple of tweets that night amid my frustration (after contemplating carefully whether I wanted to call out the business itself ). But I was just going to let it be. My stay was fine, all that stuff.
  • KIKOLANI  |  TUESDAY, OCTOBER 18, 2011
    [Marketing] 9 Questions with Sean Platt of Ghostwriter Dad
    Much of what we’ve learned as content marketers over the last few years is helping us build our strategy now, then quickly evolve it as we go. What role does social media play in your marketing strategy? Yet, our five titles were in four different markets, meaning we might as well have had one. Writing a series simplified the funnel and our marketing. We wanted to get 5-6 titles in the same market on Kindle, before Christmas, so we could capitalize on the roaring trend and pending price drop. Hi Kristi! it’s great to be here! Thanks for having me.
  • WRITTENT BLOG  |  FRIDAY, JANUARY 24, 2014
    [Marketing] 8 Things To Be Prepared For When Starting A Blog
    The post 8 Things To Be Prepared For When Starting A Blog appeared first on Inbound & Content Marketing Hub. 'According to Hubspot , blogging for your business will increase your website traffic by at least 55%. Every time you post on your blog, you’re creating another opportunity to be found by potential clients for your business. What Will You Blog About? The first step in starting a successful blog is choosing a topic of interest. Does your company deal in entertainment? Travel? Or, how about an area of knowledge you already possess? Choosing a Blog Title. Blog Domain. References.
  • GEOFF LIVINGSTON  |  MONDAY, AUGUST 29, 2011
    [Marketing] 5 Common Forms of Facebook Spam
    Yup, a marketer’s favorite, one that most of us are guilty of. From professional photographers with watermarked images to marketers highlighting their wares, getting tagged with spam happens all the time. Image by Christian Barmala. One of the issues a mature social network brings with it is spam. And though Facebook has rebooted its privacy settings for sharing, it is still largely an opt-out network that creates tons of spam. While this is well-intended, it just shows that Facebook with its many features has also created many ways to spam your buddies. 2) Event Invites.
  • SOSHABLE  |  SUNDAY, JUNE 14, 2009
    [Marketing] Twitter and Blogging, Tips and Tools
    If your intentions are strictly marketing or sales oriented, you might want to avoid going straight into the pitch immediately.  Blast. “Every blog should have its own Twitter account.&#. Slow down.  If EVERY blog had a Twitter account, the site would be “over capacity&# constantly.  Some web hosts claim 99.99% uptime.  Twitter would be at 99.99% downtime considering there’s more blogs on the Internet than atoms in the known universe. Hopefully, this blog doesn’t fall into any of those categories other than the occasional bacon post.  Final step: tweet.  Weird?
  • KIKOLANI  |  THURSDAY, MARCH 24, 2011
    [Marketing] Fetching Friday – Resources Mashup & Red Pandas
    Making Money Online / Marketing / Online Business. The only inbound marketing guide you will ever need – how Hubspot generates leads for their software, including their top three lead generation sources. The keys to content marketing improving search rankings – it’s not just the content, but these two important elements that will lead to content benefiting your SEO efforts. tips and marketing strategies for the new Facebook fan pages – learn how the new Facebook changes can help you get more likes and engagement for your Facebook fan page.
  • SIMON MAINWARING  |  WEDNESDAY, JULY 18, 2012
    [Marketing] Why ‘being cool’ and ‘doing good’ are now demanding bedfellows
    A powerful intersection of messaging and meaning is transforming the marketing landscape. Some might argue that this shift in behavior is sufficient of itself, but that shift will be short-lived if the Board, executives and marketing department can’t substantiate and quantify its bottom line value to the company. So as brands become more purposeful, and non–profits become more sophisticated marketers, there is growing pressure on both parties to tell their stories in ways that motivate sharing. But this is not without its perils.
  • DANNY BROWN  |  SATURDAY, AUGUST 14, 2010
    [Marketing] Evolution of the iPod - Danny Brown
    Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Evolution of the iPod August 14, 2010 18 voices share yours! Share Save Next year, Apple’s iPod will celebrate its tenth anniversary. Say what you want about Steve Jobs, the guy knows how to create an icon. Before iPod, we were all supposedly happy with our Sony Walkman’s (or Discman’s, if you were posh). Who would have thought that a computer manufacturer would turn all that on its head and change the way we buy and listen to music forever?
  • JUGNOO  |  FRIDAY, MAY 31, 2013
    [Marketing] ‘Get Real’ with Social Media Management
    Transparency and authenticity are more than just buzzwords, but the level of each you display online is dependent entirely on your specific brand and the unique audience you are targeting with social media marketing. 'Get real. Authentic customer service works when it comes to social media management. We’ve all seen social media go disastrously awry. Tweet posted from the wrong account. manager’s rant filmed and uploaded to YouTube. simple mistake or typo that altered the entire context of a comment. Don’t. What might work with one may be completely inappropriate with another.
  • ARI HERZOG  |  TUESDAY, NOVEMBER 26, 2013
    [Marketing] 3 Videos Inspire You to Do Anything
    Each video is about marketing and imagination. 'If you agree that feeling content is more important than consuming content, I encourage you to watch these three videos. Each requires you to consume what is shown but there is no noise. It’s all signal. You will feel refreshed and inspired to improve yourself. Most of all, you will smile. Guaranteed. Now, take a deep breath and go make the world a better place. Thanks for reading. If you were inspired, please add a comment and sign up to receive blog posts by email. Productivity video
  • GEOFF LIVINGSTON  |  THURSDAY, MAY 5, 2011
    [Marketing] No One “Consumes” Social Media
    Ever notice the phrase “consumes social media&# or a variant of that in market research and social media wonk discourse ? Image by ugod. Of course, media consumption as an idea matches our consumer economy, but the idea is a bit off. Think about it, no one “consumes&# social media. No one goes home and says, “I think I’ll consume Facebook for three hours.&# “How about some Disqus or Quora at dinner, this is boring.&# Or, “Can I have some Flickr for that blog?&#. Dominance in media form is passing. Just a movie? Or just a mobile check in?
  • TWITIP  |  MONDAY, JANUARY 11, 2010
    [Marketing] Big Business: Don't lose out to small businesses on Twitter
    Marketing Benefits of Running a Social Business Open Letter to Business Owners Worldwide: The Time to Embrace Twitter is NOW! Small businesses have gained online advantage with their small size flexibility giving them the confidence to stand out for their brand and engage with their audience. It’s key to online success for all business sizes that the “social&# element of social media and twitter is really appreciated. Both the smaller, and large businesses which do well in social media are those who embrace with open arms the opportunities it gives.
  • SOCIAL WAYNE  |  SATURDAY, SEPTEMBER 4, 2010
    [Marketing] This Week In Location: The return of the old school, Brightkite + Loopt deals & InCrowd launches in the 1.8 billion industry
    Perhaps the biggest news last week was a report saying Location-Based Marketing To Reach $1.8B ABI: Location-Based Marketing To Reach $1.8B Mobile marketing has a new friend in WeReward. Which Geolocation Platform Is Best For Sports Marketers? If you read the same old tech blogs you’ll think it was a light week in the location space. It was light compared to the last two weeks as everyone catches their breath and move forward from the Facebook Places announcement but the location industry was very much active this week as ever. My thoughts so far on InCrowd?
  • SOCIAL WAYNE  |  SUNDAY, MAY 8, 2011
    [Marketing] Awesome Google I/O countdown clock landing page with Android app QR Code
    Scanning the QR Code with an Android App took you to the app’s page in the Android App market. This is just cool. Google I/O starts tomorrow and Google created an awesome countdown clock, along with the Android logo holding a QR Code sign that will take you to the Google I/O Android App or app site page. To capture the awesomeness I recorded a screencast of the Google I/O page. Scanning the QR Code with an iPhone took you to the Google I/O Android app page. Via Google I/O 2011. Tip> HackerNews. Wish I going to Google I/O … maybe next year! Are you?
  • SOCIAL WAYNE  |  FRIDAY, DECEMBER 17, 2010
    [Marketing] Cartoon – Maybe Yahoo wanted to load-test the new Delicious export feature
    I’m sure by now you have read the news about Yahoo’s PR nightmare surrouding the social booking marketing site Delicious. It was first leaked that Yahoo was going to shut down the Delicious down then Yahoo/Delicious posted the “ What’s Next for Delicious? &# message saying they changed their mind. Hm Regardless Rob Cot­tingham of Noise to Signal posted a funny cartoon saying maybe Yahoo was justing looking for a good way to get people to test their new Delicious export feature. Personally I use DIigo for social bookmarking. HatTip: RWW.
  • FIREBELLY  |  MONDAY, NOVEMBER 21, 2011
    [Marketing] Monday’s 5 Social Media Must-Reads
    By Kristi Hines Social media can be an invaluable part of your business’ online marketing strategy. Below are 5 social media must-reads that we wouldn’t want you to miss. Brand Management: The Asshole Effect. By Olivier Blanchard Want to boost your repeat business, get tons of free referrals, acquire bunches of new customers and get lots of positive buzz for free? There’s a pretty simple way to do it that doesn’t have to cost you a whole lot. Can you guess what it is? Simple: Purge your company of assholes. Stop Bothering Me! The Cure to Common Social Media Distractions.
  • GAURAVONOMICS  |  TUESDAY, JULY 5, 2011
    [Marketing] On Social Media Experts Being Clowns Etc.
    It’s interesting that just as the early majority of client- and agency-side marketers are beginning to embrace social media, I’m hearing this sentiment more and more. Recently, Surekha Pillai channeled Gary Vaynerchuck in her DNA column and wondered if social media experts are clowns: The industry also needs champions. see two sets of people on the social media scenario in India. There is a huge chasm in the middle where ignorance and humour thrive. So, we need new words to talk about social and new ways to think about social. Perhaps, we need to start with why.
  • SOCIALNOMICS  |  FRIDAY, JULY 25, 2014
    [Marketing] 3 Ways to Promote Your Business with Facebook
    'Facebook has over a billion users, which makes it an excellent marketing tool for small businesses. Using these 3 ways to promote your business will help you get the most from this social networking site and enhance your online marketing efforts. It offers you an interesting way to reach new potential customers and to form a good relationship with your existing ones. You should start promoting your page as soon as possible to encourage users to check out your content and join your online community. You cannot just blatantly advertise your business or you’ll lose fans.
  • NOWSOURCING  |  TUESDAY, MAY 31, 2011
    [Marketing] The Future of Square
    It would not be surprising, because the company seems to have a good handle on the market.  Many businesses place a minimum on the amount a retailer has to spend while using a credit card.  This is because on small purchases, it can cost merchants up to 50% of the retail cost.  However, it is likely that in the near future an increasing amount of small businesses will be finding a new solution for credit card payment.  In fact, several small businesses around the country have already turned to mobile payments start-up Square as their answer for credit cards.  Credit. Credit. Credit.
  • LOUIS GRAY  |  THURSDAY, MAY 19, 2011
    [Marketing] Linktamer: Coming Soon to Find Your Best News Links
    Disclosures: As noted often, I am vice president of marketing at my6sense, focused on personalization of news and social streams, much like Linktamer's future mission could be. While we're on the topic of personalization and filters. there's a new project called Linktamer currently under construction that looks like it could be a Web-based tool to find the most interesting stories from your feeds based on your interests, relying heavily on your direct feedback to stories, and the tags describing them. Looking forward to seeing this one develop. RSS Relevance Linktamer
  • LOUIS GRAY  |  FRIDAY, SEPTEMBER 24, 2010
    [Marketing] iSites Creates Simple Mobile Apps for Individuals, Brands
    iSites bills itself as being able to design once and publish on multiple mobile platforms - meaning you can get published on both the iTunes Store and the Android Market. At the end of 2009, Mobile Roadie made a big splash at Le Web for the company's do it yourself iPhone application builder. The app, for about $500, could create a customized application for individuals, and has seen strong traction in the entertainment space for artists including Taylor Swift and Madonna. It's also the platform used for iPhone apps featuring Chris Brogan and Brian Solis.
  • VIPER CHILL  |  WEDNESDAY, OCTOBER 28, 2009
    [Marketing] How I Ranked for 66000 Visitors Worth of Keywords
    find it very interesting that you chose one method of marketing – guest posts. that new SEO marketers can use. Let’s say you have the choice between a keyword rich domain that you could potentially rank for (longer tail) or a more catchy, marketable domain name that people would likely remember (brandable) that does include keywords but they’re ultra competitive. Home What the F ? Cloud Living Say "Hi!" You could simply buy directory links, sponsor blog posts, and even have Wordpress themes developed which included a link to your site in the footer.
  • CONVINCE & CONVERT  |  TUESDAY, SEPTEMBER 21, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    link] cemil gunel RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One [link] [link] cemil gunel RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One [link] [link] Email Marketing Talk Social Media Monitoring Tools – How to Pick The Right One [link] #socialmedia [link] socialmedia247 Social Media Monitoring Tools – How to Pick The Right One [link] #socialmedia: Social Medi… [link] #socialmedia [link] Volker h. She specializes in social media strategies that lead to actionable plans to achieve real world objectives. Thanks!
  • BRASS TACK THINKING  |  SUNDAY, JUNE 6, 2010
    [Marketing] Welcome to Brass Tack Thinking.
    Good thing we both thrive under pressure… [link] jaybaer I always knew what we needed in the smart marketing space was a little T & A. just got back from a conference where, along with industry influencers in my niche, I met some awesome marketers and tossed around cool ideas. plan to blog more about PR and marketing for my niche as a result, and reading this (Amber — Tamsen “reads&# an awful lot like you!) You want to make things happen. You need to make things happen. It’s part of who you are—maybe even at the core of it. It surrounds you. Follows
  • BRASS TACK THINKING  |  TUESDAY, JUNE 8, 2010
    [Marketing] Welcome to Brass Tack Thinking
    Good thing we both thrive under pressure… [link] jaybaer I always knew what we needed in the smart marketing space was a little T & A. just got back from a conference where, along with industry influencers in my niche, I met some awesome marketers and tossed around cool ideas. plan to blog more about PR and marketing for my niche as a result, and reading this (Amber — Tamsen “reads&# an awful lot like you!) You want to make things happen. You need to make things happen. It’s part of who you are—maybe even at the core of it. It surrounds you. Follows
  • T2 SOCIAL  |  TUESDAY, APRIL 29, 2014
    [Marketing] Turning Big Data Into Smart Data
    If you’re wondering what exactly a content strategy is, and how it differs from content marketing, click here. Your content marketing is the process of leveraging that connection in order to acquire new customers. For the first time in the history of marketing and advertising, we do not need to wait for a campaign to conclude in order to see our results and optimize a program for better performance in a future campaign. 'Big data is an exciting concept and we hear a lot about it, but we need to get our data working towards achieving business goals. Content Strategy.
  • SOCIALFISH  |  TUESDAY, APRIL 9, 2013
    [Marketing] Working and Facebooking: No Longer Impossible
    Let’s take a minute and appreciate how cool it is that social media is a one-stop shop for entertainment, time-wasting, and incredibly powerful and ever-emerging marketing and customer communication. Now Pinterest is part of my daily workflow as MemberClicks has a presence there, but it’s still fairly new in the social marketing world and has yet to prove itself as a must-have for internet marketing campaigns. 'Early in my career I had to be quick on the draw when it came to social media. Having Facebook open was a waste of time. But why? Like I frequently do, apparently.
  • WAXING UNLYRICAL  |  TUESDAY, MAY 14, 2013
    [Marketing] Tuesday Roundup: Dance Like A Chicken
    Why:  Jay Baer  applies the age old question to social media marketing. 'If you thought that the Chicken Dance was reserved solely for county fairs and wedding receptions, think again. Today’s National Dance Like a Chicken Day. Amazingly enough, our fine feathered friends have more to do with social media then you may think. Here are five articles from around the web that offer something to dance and squawk about. Image: Michael Gäbler [ CC-BY-3.0 ], via Wikimedia Commons. The Chicken and the Egg Social Media Conundrum. How Chicken Poetry Is Helping KFC Recover From China Scandal.
  • WAXING UNLYRICAL  |  SUNDAY, MAY 22, 2011
    [Marketing] Weekly Roundup: Rapture!
    Infographic marketing tips: 11 ways to promote , by Lee Odden. Sorry to break it to you, but this week’s roundup has nothing to do with the so-called rapture that was supposed to have taken place last night. It does, however, include posts that left me somewhat in a state of rapture , because of how smart, or funny, or how memorable they were. Numbers, rankings, and why I think Alexa is a big waste of time , by Marcus Sheridan. Why: numbers don’t mean anything without context. Just like influence. How else are you supposed to take it? by Seth Godin. Why: hilarious. Bring IT!
  • ENGAGING BRAND  |  WEDNESDAY, OCTOBER 17, 2012
    [Marketing] 5 Solutions to the Infinite Possibilities of Social Media
    Don't get overwhelmed with the chance of a global market - focus on a niche area in which you can offer a difference. Business has now infinite possibilities, only restricted by the ability to commit to being a social business and exploring the infinite possibilities. However infinite possibilities can lead to infinite problems unless you have a clear strategic plan. The niche should be clear in terms of offer but remember doesn't become restricted by geography. Don't be fooled by the infinite number of potential connections.a
  • FRESHNETWORKS   |  FRIDAY, MAY 15, 2009
    [Marketing] 1. Introduction to community management
    Online communities Promoting Community Management Business chris brogan co-creation community management community manager customer communities freshminds FreshNetworks innovation Manager On the Web Online and offline online communities online market research social media Social network Twitter Virtual community Web web2.0 Tags: Holly Seddon Marketing 2.0 Image by massdistraction via Flickr. Brilliant and thrilling though it is, managing an online community is a strange and unusual job. Community managers will find they often fluff their words when describing what they do.
  • KIKOLANI  |  THURSDAY, JULY 12, 2012
    [Marketing] 10 Ways to Increase Return Rates on Your Blog
    Inbound marketers know the principle of making yourself useful. This is a guest post by Laura Moisei. Bounce rates are not a foolproof parameter for measuring exit stats and the effectiveness of your blog promotion. Even more important is the return rate, the number of loyal visitors that bookmark your website and constantly come back to spend some more time here. Do you work actively to improve return rates? Returns can be monitored from the statistic of non-unique visits in your analytics, which can at times outstate the number of different people by two, three or even four. Bonus Tip.
  • KIKOLANI  |  FRIDAY, AUGUST 13, 2010
    [Marketing] Fetching Friday – Resources Mashup and Timelapse of Eyjafjallajökull
    Make Money Online / Online Marketing. Top 10 awesome affiliate marketing tips for bloggers – a must read for bloggers looking to make money online. Top 10 Internet marketing mistakes – covers the common errors even some of the advanced players make. Affiliate marketing for beginners – learn about the basics! Top 10 infographics for Internet marketers – the list would be perfect if it only included Linktoberfest ! The Resources Mashup. Blogging / Writing. Bloggers are publishers – how to handle guest posts. Facebook. Link Building.
  • BRASS TACK THINKING  |  TUESDAY, MAY 8, 2012
    [Marketing] When To Go Ahead And Have Your Brain Picked
    In the modern world of content marketing, we talk a great deal about the value of “giving it away” and “being helpful” in order to have people tap you for deeper and more custom insights that you can then charge for, either through a product or services. Okay, professionals. We get it. No one really likes to work for free. And yes, it’s really important to set boundaries for yourself and for your business so that you don’t undervalue the work that you do, or undermine the qualifications you have as a professional. Not in a sustainable sense, no.
  • GEOFF LIVINGSTON  |  TUESDAY, JANUARY 25, 2011
    [Marketing] The Age of the Sycophant
    Instead of dialogue, we have “ social propaganda &# designed to convince the sycophant to buy products, subscribe to questionable services, market their heroes trying to build businesses, and in the worst cases, defend offended parties via the flash mob. less a year to blog about ideas that indirectly support someone else’s market stature, and have no clear path to develop their own blog topics and thinking. Examples like this content marketing pyramid can be found throughout the social web. Sycophant – A self-seeking, servile flatterer; fawning parasite.
  • DANNY BROWN  |  THURSDAY, DECEMBER 16, 2010
    [Marketing] Video Overview of the New Catalyst Premium WordPress Theme
    New to the premium WordPress theme scene, Catalyst looks to be the most in-depth and extensive premium WordPress theme currently on the market when it comes to dashboard options. This post originally appeared over at For Bloggers By Bloggers. I’m reposting here as WordPress, and the various premium frameworks around, are becoming an increasingly important and adaptable toolset for any business, small or large and should be your starting point when building your presence online. Note: Links and banners in this post are affiliate ones. This post contains a video.
  • MINDJUMPERS  |  MONDAY, JULY 19, 2010
    [Marketing] Evolution of Privacy on Facebook
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved have found this chart that illustrates Facebook’s evolution of privacy from the early days in 2005 up until recently.
  • MINDJUMPERS  |  WEDNESDAY, AUGUST 18, 2010
    [Marketing] Mindjumpers Launches Newsletter in Danish
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved Starting from Thursday 19 th of August, we will send out a weekly Newsletter in Danish, arriving each Thursday. So why do we do this?
  • MINDJUMPERS  |  WEDNESDAY, AUGUST 18, 2010
    [Marketing] Mindjumpers Launches Newsletter in Danish
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved Starting from Thursday 19 th of August, we will send out a weekly Newsletter in Danish, arriving each Thursday. So why do we do this?
  • THE RELATIONSHIP ECONOMY  |  TUESDAY, JANUARY 7, 2014
    [Marketing] When It Is Obvious To Everyone But You
    They have many success stories but fail to tell those stories with relevant content distributed to target markets because of #2. 'Whether the CEO of a public company or an entrepreneur trying to commercialize an idea there are always barriers to success. The biggest barrier to success is often obvious to others but is often a blind spot to those that need to see it. Barriers are something or someone that obstructs or impedes progress. So what are the obvious barriers that leaders fail to see? The owners and employees work long hours. More on that later… Barriers of The BIG. Get it?
  • BRASS TACK THINKING  |  TUESDAY, AUGUST 17, 2010
    [Marketing] Small Changes, Big Results
    Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Small Changes, Big Results August 17, 2010 | by Tamsen McMahon View Comments Sometimes an idea is easier to express visually. This is one of those. Update! Our friend Ron Ploof turned this into a movie for us. You can watch the video version here. Thanks, Ron!) Tagged With: big results , change , change management , Self Improvement , small changes Pat Alexander Amber, great post. All so true. Just can't be done. All so true. Thank you!
  • DANNY BROWN  |  WEDNESDAY, NOVEMBER 3, 2010
    [Marketing] The Indie Effect
    Marketing. Years ago I worked in retail on both sides. started out working for an electrical goods chain store, then moved onto a smaller local one. Both jobs were great (at least for me), because they satisfied the tech geek in me. Surrounded by home theater kits and massive TV’s? Sign me up! But as much as I loved working at the big chain store, it never felt fulfilling. We had to pretty much stick to a sales script and only if we were lucky could we occasionally offer our own take. We weren’t encouraged to be ourselves. Same went for special promotions. And it worked. Think about it.
  • CONVERSTATIONS  |  WEDNESDAY, MARCH 26, 2014
    [Marketing] Blog Posting Mantra No. 3 – Image Above the Fold
    As you think about marketing your blog posts , remember that “Images Sell” A terrific image gets a click far more than no image or a bland image. 'In the original 2006 version of our Blog Posting Mantra , Image Above the Fold was the 5th item on the list. It’s moved up two spaces. Images have become a more important part of publishing, sharing, and even search. An image that tells part of the story gets shared far more than no image or a bland image. An image that can fill a small screen gets noticed and saved far more than no image or a bland image. Small Business
  • CONVERSTATIONS  |  TUESDAY, MARCH 4, 2014
    [Marketing] Collaborative Business Alliances – Shared Customer Base
    In today’s market place with collaborations and business alliances becoming a popular device to extend reach and broaden a customer base – the third one (Candlestick maker) is a bit of a mismatch, isn’t it? 'Have you heard the one about the Butcher, the Baker, and the Candlestick Maker? could see potential replacements in the Casserole Maker or Salad Dressing Shaker. The question for your small business is what type of businesses share your customer base ? Can you think of a few? Or a webinar. Or an E-book. Remember to provide a call-to-action. Small Business
  • CONVERSTATIONS  |  THURSDAY, FEBRUARY 27, 2014
    [Marketing] Knowledge and Application are Two Different Things
    One of the concerns I hear from many small business owners just getting into blogging, podcasting, or video as part of their marketing is how they don’t want to give away their secrets of how they do things. 'When I was a 9-year old boy, I was handed my first uniform and told to go play 3rd base. was now a ballplayer. The best role models at the position at the time, according to my baseball cards, were Brooks Robinson and Ron Santo – and both were known for their stellar glove work. had read how each of them practiced, fielding many ground balls on a daily basis. Click Here!
  • SIMON MAINWARING  |  THURSDAY, SEPTEMBER 23, 2010
    [Marketing] IVOH: Media as an Agent of World Benefit
    The internet has democratized information and now social media is democratizing marketing. Credit: IVOH.org. Today I’m speaking at Images and Voices of Hope , a gathering at Peace Village in the Catskills. The mountains are breathtaking but so is the ambition of the conference. It’s true we live in challenging times. There are so many concurrent global crises, governments around the world riddled with debt and philanthropies are so stretched. But it is also a time of great transition and possibility. Mohini Panjabi, Spiritual leader, among  other s.
  • TECHIPEDIA: TAMAR WEINBERG  |  WEDNESDAY, JANUARY 23, 2008
    [Marketing] Blogging: Social Media is Not Only About Social Media Sites
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing > Blogging: Social Media is Not Only About Social Media Sites Blogging: Social Media is Not Only About Social Media Sites by Tamar Weinberg on January 23, 2008 Share Often, I hear from people who complain that social media doesn’t do anything for their “marketing&# efforts. In any marketing campaign, the more you see the product, the more likely you are to be influenced by it, even if you don’t want to be. You market, by not marketing.
  • JEFF KORHAN  |  SUNDAY, OCTOBER 31, 2010
    [Marketing] Quality or Quantity Blog Posting for SEO? - Jeff Korhan - New.
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « QR Codes for a Good Cause | Main | Using Social Media to Enhance Your Sales Process » October 27, 2010 Quality or Quantity Blog Posting for SEO? The SEO or search engine optimization of your blog is most effectively enhanced by increasing the frequency of your posting and by attracting more inbound links.  Which is more important?   So, if you had to choose, it would be preferable to opt for delivering quality content less frequently.
  • SOSHABLE  |  FRIDAY, NOVEMBER 11, 2011
    [Marketing] Infographics for SEO
    This article originally appeared on GridSix , an internet marketing training company that we support. Look at this automotive marketing infographic. While Twitter, Facebook, and Tagged.com might have the market cornered on users, social news sites like Digg, Reddit, and StumbleUpon are necessary to get true viral action to an infographic. Check out more helpful training articles there. For years, link-bait has been the highest level of link-building available. Infographics have emerged in the last 3 years as the most valid form of link-bait. Go all the way or keep it small.
  • MICRO PERSUASION  |  WEDNESDAY, JUNE 30, 2010
    [Marketing] Today's Top Conversation: When Did You First Discover the Internet.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 30 Jun 2009 Todays Top Conversation: When Did You First Discover the Internet? Im adding a new semi-regular feature to the stream called "Todays Top Conversation." These will be pulled from Friendfeed via a widget, as described here. Todays topic: When did you discover the Internet and what were your first impressions?
  • THE RELATIONSHIP ECONOMY  |  SUNDAY, APRIL 21, 2013
    [Marketing] Coy Answers Are No Longer Acceptable
    At the same time these organizations use marketing messages that pretend to want to listen to the customer but when an employee has something to say they are ignored. 'You are in dialog with your boss or a co-worker with the aim of getting clear direction on decisions about a project or even about your role in a project. So you ask questions seeking answers which would help give you the clarity you need to determine your actions. Sounds reasonable. But how many times do you end up getting vague or coy answers to direct questions? Too often is the likely answer. Business as usual is out.
  • JUSTIN LEVY  |  TUESDAY, MAY 11, 2010
    [Marketing] Still Think Social Media Is A Fad?
    Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Still Think Social Media Is A Fad? But then I interact with my circle of family and friends that aren’t marketers or involved with social media beyond possibly looking at friends photos on Facebook and I realize that social media is still an unknown for many. Written on May 11, 2010 by Justin Levy in social media , stats , video 19 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. out of 8 couples married in the U.S.
  • TWIST IMAGE  |  TUESDAY, NOVEMBER 1, 2011
    [Marketing] Your Media Is Controlled By A Handful Of Companies (Yes, Even The Internet)
    Digital Marketing professional and venture capitalist, Darren Herman , ran some quick numbers and here's what he uncovered: " the digital media ad spend (search, display, mobile, etc) is controlled by Google , Yahoo , AOL , Facebook , and Microsoft. digital marketing professional. What happened to The Long Tail ? What happens in a world after Here Comes Everybody ? Apparently, not much. We had a dream. There was a hope that the Internet would reshape the media world as we have known it to date. From a content perspective, it's hard to argue that it hasn't. What's trending?
  • LOUIS GRAY  |  THURSDAY, AUGUST 2, 2012
    [Marketing] All Hands Meetings: Good, Bad and the Ugly
    As those of us left behind muddled through, we gained a new Marketing VP in 2002 , and we survivors recounted the situation. After a few years of this nonsense, and a few Marketing VPs later, I previewed to the latest guy exactly how the quarter's All Hands meeting would go down, with specifics on the CEO's nuances, the sales guys' excuses, the engineers' begging for stock updates, and more. Whether at a startup or a Fortune 500 company, culture and communication with colleagues can have an incredible impact on morale and the bottom line. Our CEO, and the rest of us, were excited.
  • JACOB MORGAN  |  FRIDAY, JULY 26, 2013
    [Marketing] Friday Vendor Roundup: MangoApps, Yammer, Salesforce Chatter, and Clarizen
    They are a privately held company and so their marketing budget is small but their product is powerful which is why you may not have heard about them. However, the new mobile version of Chatter will allow employees to take actions such as editing customer records or marketing campaigns. 'Every Friday I’m going to attempt to summarize any relevant news in the future of work/collaboration space. ll provide the name of the vendor, a short summary of what the announcement or piece of news is with a link to the original, and finally a short POV. release. My POV. Link to announcement.
  • ENGAGE  |  WEDNESDAY, APRIL 11, 2012
    [Marketing] How I Built a Digital Ghost Town
    But, as with all content marketing playgrounds , there’s plenty of knowledge to extract from otherwise meaningless failure). With a broad market to cover, I quickly became overwhelmed with trying to keep up with posting and coverage was a mile wide and an inch deep. jumped into a fast-growing market without thinking specifically about what the angle and voice would be. O ne of the most satisfying experiences is having a website take off in popularity. It’s a love train of feel-good moments, back-patting, fist bumps and fist pumps. In a ghost town on the web.
  • VIPER CHILL  |  MONDAY, OCTOBER 11, 2010
    [Marketing] ViperChill Q & A: Ask Me Anything You Want
    So, if there’s anything you’ve wanted to ask me (marketing, personal, or otherwise) then now is the time to do it. Since I made it through the World’s biggest bungee jump alive, I thought I would try to give back to you all in a way that is far more personal. Though I do receive a lot of emails and comments that are questions, I thought it would be a good idea to answer all of them in one place. If you’ve never left a comment before, it would be great to hear from you. Nothing is too personal or “stupid&# , so feel free to say whatever is on your mind.
  • FRESHNETWORKS   |  THURSDAY, DECEMBER 20, 2012
    [Marketing] The ten things businesses should know about innovation
    Innovation is delicate , It’s important to nurture it gently so as not to kill it off too quickly, but also carefully contain and manage it to prevent any huge financial, market, or reputational fires. Ultimately, innovation seems to depend on persistence, belief, adaptability, and relevance to customers and the market. Tweet. Freshnetworks’ Consultant (Change) Sarah Platts  recently attended a  business event run by the OUBS business school, which focused on the topic of innovation. Here’s her quick summary of 10 key points raised: 1. SaaS). Again, like change. Tweet This!
  • PUSHING SOCIAL  |  MONDAY, JUNE 3, 2013
    [Marketing] How to Select Your Blog Topic
    However, this line of reasoning is tripped up when a blog is used as a marketing tool.  'There are two schools of thought on how to select your blog topic. School #1: Pick What You Love. The premise behind this reasoning is that you’ll be writing a lot about your topic.  It’s impossible to pour hours work into a topic you hate.  This makes sense. If you are a hobby blogger then selecting your passion topic is definitely the right path to take. In this case your blog’s goal is to attract hungry readers with specific challenges.  School #2: Pick What Your Audience Needs.
  • WEB METRICS GURU  |  THURSDAY, NOVEMBER 25, 2010
    [Marketing] Glide Technology Event at CIPR – November 26th, 2010 London
    Marshall Sponder is an independent Web Analytics and SEO/SEM specialist working in the field of market research, social media, networking and PR. I’m speaking at the Glide Technology event tomorrow morning here in London focusing on Glide Intelligence, Glide Technologies new platform.  Posting has been as light as the activity and social interactions in London this trip have been intensive.   I’ll be returning to New York late this weekend. also spoke at an Integrasco Event at the Soho Hotel on Tuesday , November 23rd which went very well.   Find out. About the speakers.
  • T2 SOCIAL  |  SUNDAY, JUNE 8, 2014
    [Marketing] 5 Important Google Analytics Reports and Features (That Most People Overlook)
    Generally, most social media marketers will be familiar with the value of monitoring Trackbacks in Google Analytics, but the average user might not even be familiar with what a Trackback report is, and why is can be so useful to, once again, building a more effective content marketing strategy both on and off of our websites. The post 5 Important Google Analytics Reports and Features (That Most People Overlook) appeared first on t2 Marketing International. Google Analytics reports come in all shapes and sizes. Secondary Dimensions. Screenshot taken 6/6/2014. Trackbacks.
  • ENGAGING BRAND  |  MONDAY, JANUARY 27, 2014
    [Marketing] Is there a crisis of business sales thinking?
    Big does not necessarily mean you are able to control the market because the market is global rather than local or national. Here the business would aim at keep extending the market past the current offer to retain and keep customers. 'The word ''big'' seems to be synonymous with success in the past BUT is that changing? Big no longer also means profitable. Big does not necessarily attract the best talent anymore, indeed it may be a turn off to the millenial generation. So are we facing a crisis of thinking at the top of businesses? think it is possible.
  • THE BLAKERY  |  WEDNESDAY, AUGUST 28, 2013
    [Marketing] 5 Steps to Set a Chief Customer Officer Up For Success
    It is seen by most as a cost center rather than an immense marketing opportunity. For example Bliss recommends that rather than a CEO asking for monthly updates from the head of each department such as sales, marketing, operations the CEO can ask for feedback on each stage of the customer experience. 'In 2003 there were just 30 chief customer officers but today there are more than 730. Forester says 85 percent of CCOs now sit on the executive management team within their companies, up from just above 50 percent in 2012. But many companies still aren’t onboard. ” 3.
  • CONVINCE & CONVERT  |  WEDNESDAY, JULY 25, 2012
    [Marketing] 5 Ways to Humanize Your Brand on Twitter
    She is also founder and principal of Genuine Media , a marketing agency that helps clients build their individual and brand reputation through social media. Injecting a real face and personality into your personal Twitter account is intrinsic, and most people don’t give it a second thought. We We share what’s happening in our lives, photos from great vacations, things that annoy us, and other content that compels us. But when it comes to imbuing corporate Twitter accounts with a similar measure of personality and humanity, we often fall down on the job. True, Host Twitter chats.
  • CREATIVE RAMBLINGS  |  TUESDAY, DECEMBER 17, 2013
    [Marketing] Guest post: Use social media and personal relationships to boost referrals
    The problem is many businesses fail to market themselves correctly and lose possible referrals in a misguided attempt to increase sales. If the blog is interesting and offers something of value to your site’s visitors though, it can help build connections, increase client engagement, and be a positive tool for marketing. Chris Newkirk works in sales and marketing and helps companies find ways to promote themselves and their brand through their display at trade shows and expos. 'The following is a guest post by Chris Newkirk. His bio is at the end of the article.
  • ENGAGING BRAND  |  THURSDAY, MARCH 13, 2014
    [Marketing] Why This Isn't A Technological Revolution?
    reduces cost, simplifies communication, creates market opportunities. Nothing is sacred to a company, if you don''t share then the market will find someone else. 'Has business really been through a technological revolution? am not so sure. had a conversation with Mark Schaeffer this week and this formed part of our discussion. We read about the digital age and how social technology has changed the way business works. Sure.the way we work has  changed BUT I would argue that the largest impact on business is not the technology we use.but how we think as business leaders.
  • JEFF ESPOSITO  |  THURSDAY, MARCH 15, 2012
    [Marketing] Regulating PR, Working Harder and Leaving Google
    The Most Effective Marketing I Saw at SXSW – at conferences, brands blast you with their marketing messages. This week was kind of a whirlwind wrapping up a trip to SXSW and then coming back to three days filled of meetings. The weekend looks just as busy as we’ll be looking at the house we are under agreement on with an inspector. How was your week? Hopefully you are having just a good one with awesome weekend plans. So without further babbling, here’s this week’s edition of Five for Friday. It makes sense and can be extremely effective. This post highlights that thought.
  • ENGAGING BRAND  |  WEDNESDAY, DECEMBER 4, 2013
    [Marketing] Tip To Move From Mediocrity to Success
    So "If only I had more time I would create more content marketing" to. 'When I am working with entrepreneurs I often hear a sentence that starts with those deadly words. If only.". Funny how it is never at the beginning of a success - so "If only I hadn''t been to school I could have less knowledge!". No, it is always used as a reason for not doing something. It is used as a justification for inaction, ironically it becomes a self fulfilling prophecy. If only I had more time, I would. If only I had more money I would.then I would achieve amazing success. Leadership Motivation
  • PROBLOGGER  |  SUNDAY, SEPTEMBER 18, 2011
    [Marketing] How Tumblr Helped Put My Site on Top
    m a marketer by day , but one of my many side projects is running a men’s and women’s fashion blog called Fashables. Ryan Shell is a marketer by day, and he runs the fashion blog Fashables by night. This guest post is by Ryan Shell of Fashables. won’t even begin to act like I’m some sort of SEO ninja, because I’m not. What I do know is that a particular post on one of my sites has ranked in the top three spots on Google, with a majority of that time spent at number one and outranking a major clothing brand. The backstory. Break dancing (Image courtesy PhotosbyRy.com). The result.
  • GEOFF LIVINGSTON  |  THURSDAY, SEPTEMBER 1, 2011
    [Marketing] The Post Social Media Revolution Era Begins?
    That’s not to belittle the innovation that these tools have brought to the market. Image by Vagawi. It’s 2011, social media is not new, and for all intents and purposes, there are no new form factors, just better versions. Innovation in the space revolves around better form factors and features. This can be likened to innovation in established sectors, like better DSLR cameras for consumers. Point being, we’ve entered the post social media revolution era. This is the era when the dust settles. Consider that the greatest innovations and progress this year in U.S.
  • PROBLOGGER  |  TUESDAY, AUGUST 9, 2011
    [Marketing] The 5 Must-read Books for Bloggers in 2011
    I’ve read dozens of marketing books in the past six months, and these are the titles that really stood out. The last chapter focuses on the “momentum launch,&# which is the concept most Internet marketers are interested in. Learning about curation will become increasingly important for bloggers who want a competitive edge due to their knowledge about content marketing. We have to be creative when it comes toother parts of our online presence, like marketing and monetization. Real Time Marketing and PR. promise! Launch. Until I read this book.
  • ENGAGING BRAND  |  TUESDAY, JULY 29, 2014
    [Marketing] How to Stand Out From Your Competition
    In any of these cases, this mindset is weaved into the whole customer experience from packaging to invoicing, from marketing to design. 'A business needs to offer something different or offer something differently to stand out from your competition. You understand that you need to differentiate yourself from the competition ; you understand you need to create reasons why you are the perfect supplier to your customer’s need. However in an age of abundance how can you be different ? Yikes, so many offers, so many choices… can you truly be different? Tweet this ). Tweet this ).
  • SPIN SUCKS  |  THURSDAY, JULY 15, 2010
    [Marketing] Twitter Handles: My Name or a Nickname? | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 15 2010 Twitter Handles: My Name or a Nickname? like to talk finance and markets. By Gini Dietrich | Email | Print | 59 Comments | It’s a Twitter week! If you use a nickname, do you still appear as a professional to those who do not know you?&# YAY!!!
  • SOCIAL WAYNE  |  WEDNESDAY, FEBRUARY 2, 2011
    [Marketing] Day 2: People of color impacting the social web – Faydra Deon (Fields) #28DaysofDiversity
    Faydra uses social media on a daily basis and also teaches social media classes, which include “Social Media Overview,&# “Marketing with Social Media,&# and “WordPress for Blogs.&# As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human. On top of training, Faydra Deon writes six columns for Examiner.com.
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