THE RELATIONSHIP ECONOMY | SUNDAY, JUNE 6, 2010
[Marketing] Social Media True Value Calculation
true value calculator would, in fact, be better for business because it improves business intelligence shifting opportunities to meet true market demand. A true value calculator would not eliminate markets, it would liberate the true demand of a market. And And if that is not enough, consider the 100,000:1 market leverage that the trade in social currencies could have over financial currencies. His clients are mostly from the aerospace, higher education, finance, and diverse corporate marketing concerns. Let me explain. The flawed calculation.
WAXING UNLYRICAL | FRIDAY, MARCH 16, 2012
[Marketing] #measurePR: Is It Ever Okay Not to Measure?
Jen Zingsheim is Vice President of Products and Services for CustomScoop , driving product development plans to better meet the needs of public relations and marketing professionals. Jen Zingsheim , who periodically guest-moderates #measurePR, was on hand on March 6 to do just this. Here’s her recap of the chat. And Happy Anniversary to my parents! The March 6 #measurePR chat was a lively one, as the group tackled existential measurement questions like, “Is it ever okay *not* to measure?”. We kicked off the discussion by examining a post by Mark Schaefer.
WAXING UNLYRICAL | THURSDAY, FEBRUARY 16, 2012
[Marketing] Two Twitter Accounts: An Update
Sanjiva Persad is a London-based social media marketer and copywriter who specialises in helping small businesses build their brand online. I wrote a blog post last year about my decision to keep two Twitter accounts. waxed (Un!)lyrical lyrical about my thought process in maintaining two accounts, and how the sacrifices in terms of time and effort were worth it. Then I changed my mind. You might recall that I had an anonymous “casual” Twitter account and a professional one. Should I make an announcement, repeat it for a fixed period of time, then delete the account? Thoughts?
WAXING UNLYRICAL | TUESDAY, JULY 19, 2011
[Marketing] Google+ v. Facebook: The Battle For Our Love
So far, G+ has only been handy if I want to chat with social media marketers, educators who are using social media in the classroom, and the few friends of mine who are early adopters. Many of us seem to be playing the waiting game. Circles are better than grilled cheese. But the ability to put people in them is not a big enough draw for me to entirely abandon Facebook if only a small number of my contacts set up Google+ profiles. We haven’t started referring to non-social media enthusiasts as “normies.” But it’s coming.). Image: Tony the Misfit via Flickr, CC 2.0. G+ is work.
WAXING UNLYRICAL | SUNDAY, JULY 17, 2011
[Marketing] Weekly Roundup: What’s Buzzing?
Vagina marketing , by Davina Brewer. Everyone’s buzzing about Google+ (I’m starting to like it a little better since I did my first hangout with Jack B and Jill Foster a couple of nights ago). Everyone’s starting to buzz about Spotify (I got my invite on Friday and LOVE it). “Everyone, of course, being everyone who’s into this kind of stuff… which is still not a lot of people in the grand scheme of things (though my Facebook and Farmville-addicted mom joined Google+ yesterday, so I take that quite seriously). Here are some good reads for you: 1.
CONVINCE & CONVERT | SUNDAY, JULY 29, 2012
[Marketing] Not Tracking Social Media ROI is Your Fault
Drive Social Media ROI with Content Marketing. These software packages “tag” the lead by link and source, and enable your sales and marketing teams to ascertain total booked revenue that came from particular social initiatives. Broadening the social media ROI conversation to include current customers also spotlights the extraordinarily important (and monetizable) benefits of socially-enabled customer service, product development, and market research. Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. ” white paper.
BRASS TACK THINKING | THURSDAY, SEPTEMBER 15, 2011
[Marketing] A NOW Revolution Success: Building A Corporate Blogging Team
Today’s guest post is from Jenny Jobring, a social media marketer based in Barcelona. When I entered, the team was investing heavily in building a troop of professional online marketers that would help taking the company to the next level. Originally born in Stockholm, Sweden she moved to Barcelona 4 years ago and has since then collaborated with with various international companies on social media strategies and implementation. Here she shares with us her real world application of the concepts from The NOW Revolution! Moving Fast. Building The Team. Who are they?
CONVINCE & CONVERT | SUNDAY, OCTOBER 30, 2011
[Marketing] B2C Facebook Results Are 30% Above Average on Sundays
However, one finding that we uncovered in the research is that there may be a large opportunity for B2C marketers on Facebook on Sundays. Last week I did a Webinar with my friends (and Convince & Convert sponsors) Argyle Social about social media timing. use Argyle Social to send most of my tweets, Facebook and Linkedin updates et al, and the guys at Argyle (which specializes in advanced metrics and social reporting) agreed to put some of my crazy theories to the test. Social Timing Insights. View more presentations from Argyle Social. Secondarily, YOU should know better. Important?
SOCIALNOMICS | TUESDAY, AUGUST 11, 2009
[Marketing] Statistics Show Social Media Is Bigger Than You Think
Source: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results. Source: “Marketing to the Social Web, Larry Weber, Wiley Publishing 2007. Source: “Marketing to the Social Web, Larry Weber, Wiley Publishing 2007. by Erik Qualman. Is Social Media a Fad or the biggest shift since the Industrial Revolution? Welcome to the Social Media Revolution: Stats from Video (sources listed below by corresponding #). is the #1 social network.
LOUIS GRAY | MONDAY, MAY 9, 2011
[Marketing] Google I/O 2011: Android and Chrome OS All the Time
We may see updates on the Android Market and Chrome Web Store, but they're ancillary to the main attractions one and two. This week, Google is holding their annual developers conference on Tuesday and Wednesday in San Francisco. The event has grown in stature over the last few years, rivaling only MacWorld (back when Steve Jobs would keynote) in anticipation as press, users and evangelists banter back and forth about will or won't be announced at the event. For the second year in a row, I'll be there, after what was no doubt one of the more enjoyable technology events for me last year.
NOWSOURCING | SUNDAY, FEBRUARY 2, 2014
[Marketing] Is Twitter About To Launch An E-Commerce Platform With Stripe?
It is being reported that the plan may be to model the e-commerce platform on a model similar to Square Market , with Twitter providing the e-commerce platform, with Stripe dealing with all the back-end processing. 'Ever since the beginning of Twitter, people have asked how in the world such a platform could be monetized and made profitable. People revealing what they had for breakfast, or telling everyone every inane thought in their head is not something which advertisers are going to open their wallets for. Monetizing social media is, despite what people may think, quite hard.
JACOB MORGAN | MONDAY, JULY 12, 2010
[Marketing] Implementing Enterprise 2.0 at Intuit, Part Two: Change Management
Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Implementing Enterprise 2.0 at Intuit, Part Two: Change Management View Comments July 12th, 2010 This is part two in a multi-part series on how Intuit is implementing Enterprise 2.0 within their organization. Part one covered the business drivers of Enterprise 2.0 and today we’re going to look at where the push for E2.0 came from as well as obstacles that had to be overcome via change management. The push for Enterprise 2.0 When little E2.0 As with every other company that is implementing E2.0,
IMAGINE YOUR REALITY | FRIDAY, JUNE 25, 2010
[Marketing] Video Blog: Internal social networks pt 2.
The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Video Blog: Internal social networks pt 2. Imagine Your Reality. All Rights Reserved. This site is powered by WordPress and uses the theme called Basic Simplicity by Michael Janzen
IMAGINE YOUR REALITY | MONDAY, JULY 5, 2010
[Marketing] Radio shows are up
The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Social Media radio show on identity and Social media. Imagine Your Reality. All Rights Reserved. This site is powered by WordPress and uses the theme called Basic Simplicity by Michael Janzen
IMAGINE YOUR REALITY | SATURDAY, JULY 10, 2010
[Marketing] Video blog: Social Media and Connection part 2
The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? The key is to know when to move a conversation from social media to an offline conversation. Imagine Your Reality. All Rights Reserved. This site is powered by WordPress and uses the theme called Basic Simplicity by Michael Janzen
IMAGINE YOUR REALITY | THURSDAY, JULY 15, 2010
[Marketing] Interview with Amber Case, Cyborg Anthropologist
The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? social context determines how contact is perceived Recent Comments Anonymous on Accountability in social media Tony Karrer on Accountability in social media Anonymous on Why social media etiquette is important for business Anonymous on Why social media etiquette is important for business Info on What makes you stand out?
IMAGINE YOUR REALITY | SUNDAY, JULY 18, 2010
[Marketing] Video Blog: Social Vs Content
The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Also look for a follow-up text post on this subject. Imagine Your Reality. All Rights Reserved. This site is powered by WordPress and uses the theme called Basic Simplicity by Michael Janzen
IMAGINE YOUR REALITY | TUESDAY, JULY 27, 2010
[Marketing] Interview with Erik Radtke of DNS.com and social media coach radio.
The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? In this episode, I ask if social media is a vocation and offer evidence that it is. Social Media Coach radio: Is Mobile overrated? In this episode I ask if mobile is overrated. Interview with Eric Radtke of DNS.com about geo-location and DNS safety. Imagine Your Reality. All Rights Reserved.
IMAGINE YOUR REALITY | FRIDAY, JULY 30, 2010
[Marketing] Video blog: social media and employees
The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Video blog: social media and employees Posted July 30th, 2010 by admin and filed in business , social media behavior , video View Comments Employees are using social media. Imagine Your Reality.
IMAGINE YOUR REALITY | FRIDAY, AUGUST 6, 2010
[Marketing] Video Blog: Social Media and Employees part 2
The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? On the one hand the employee is associated with the business and on the other hand the employee has his/her own life. In this video I suggest some ideas that businesses can consider when it comes to their social media policy. Imagine Your Reality. All Rights Reserved.
IMAGINE YOUR REALITY | FRIDAY, AUGUST 20, 2010
[Marketing] What is Return on Relationship
The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? It’s a philosophy about Relationships and how important they are for business. ? Imagine Your Reality. All Rights Reserved. This site is powered by WordPress and uses the theme called Basic Simplicity by Michael Janzen
IMAGINE YOUR REALITY | FRIDAY, OCTOBER 8, 2010
[Marketing] Social media and workplace discipline
The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? social context determines how contact is perceived Recent Comments Anonymous on Accountability in social media Tony Karrer on Accountability in social media Anonymous on Why social media etiquette is important for business Anonymous on Why social media etiquette is important for business Info on What makes you stand out?
TWIST IMAGE | MONDAY, JANUARY 24, 2011
[Marketing] Good Old Fashioned Values
marketing agency. marketing strategy. If we use our traditional values in this now-digital world, we're going to fall behind. faster. have the pleasure of speaking in front of audiences that are both large and small all over the world. This gives me a very unique perspective. In your day to day work, if your client does not agree with your strategy and direction (or/and if they think you're simply crazy for suggesting it), more often than not their shaking of their heads is going to send you back to the drawing board. " and/or "why would anyone do this?" rapidly.
WEB METRICS GURU | FRIDAY, AUGUST 20, 2010
[Marketing] Facebook Places & Web Journal August 15th – 19th, 2010
If you are a marketer, this announcement demonstrates that location-based social networks are transforming from a trend into a mainstream feature of social networking. It is likely that Facebook will launch many other marketing opportunities for Businesses on Facebook places in the future, so it is important to go ahead and claim your location now. Maybe that’s why FourSquare got more new signups – guessing that is. In any case, as we start tracking objects the way we track bits of data on a website – again, the ROI problem will be solved. So what is?
DIVA MARKETING BLOG | THURSDAY, SEPTEMBER 15, 2011
[Marketing] More Tips To Rock Customer Care
Aimee Lucas ! " Becky chose the winner from comments dropped on her Diva Marketing interview post. Drum beat please. the winner of Becky Carroll's awesome book The Hidden Power of Your Customer is. Great interview check it out!). Aimee's comment rocks it out the most!" - Becky Carroll. My thanks to everyone who particiapted. Meeting new people via social media is what makes this world rock for me. love hearing people's stories. When I reached out to Aimee I learned that she had a vested interested in customers rock. asked Aimee if she would share some ideas with us. Thanks Aimee.
CONVERSTATIONS | THURSDAY, JULY 10, 2014
[Marketing] 3 Customer Service Techniques to Grow Your Business
Knowledgeable salespeople are some of the best brand ambassadors a company has at their disposal, and when put in the right environment, they can create unique sales and marketing opportunities by impressing potential customers with their knowledge. 'Quality customer service is a critical part of any good sales strategy, and investing in the right customer service skills is vital to getting the most out of your sales. Here are some great customer service ideas that will help your business to grow and thrive. Be Human. Be Accessible. Be Knowledgeable. Consider leaving a comment!
MICRO PERSUASION | TUESDAY, JUNE 29, 2010
[Marketing] Why YouTube Caps Videos to 10 Minutes - The Steve Rubel Stream
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 29 Jun 2009 Why YouTube Caps Videos to 10 Minutes Now that I am (finally) doing more with video, I was surprised to learn that YouTube limits uploads to 10 minutes. The irony is they recently doubled the file size to two gigs. So if they dont care about storage, why cap us at 10 minutes? Any longer and its not so snackable.
MICRO PERSUASION | SATURDAY, JULY 3, 2010
[Marketing] Friendfeed Brings "Best of Day" to Lists, Helps You Spot Trends.
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 3 Jul 2009 Friendfeed Brings "Best of Day" to Lists, Helps You Spot Trends from Friends Click here to download: Friendfeed_Brings_Best_of_Day_.zip zip (756 KB) One of my favorite Friendfeed features is called "Best of Day." I use it all the time to hone in on the most liked/commented conversations. James, you bet.
MICRO PERSUASION | THURSDAY, JULY 8, 2010
[Marketing] Video Interview: The Posterous Team on their Vision, Strategy and.
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 8 Jul 2009 Video Interview: The Posterous Team on their Vision, Strategy and Growth via youtube.com In this video I talk to co-founders Sachin Agarwal and Garry Tan about the vision, strategy and growth of Posterous (traffic is up 20-50% every month). Glad to hear about the iPhone application. yep, these guys are amazing.
MICRO PERSUASION | SATURDAY, JULY 10, 2010
[Marketing] Conversation of the Day: Is Twitter "Awful?" - The Steve Rubel Stream
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 10 Jul 2009 Conversation of the Day: Is Twitter "Awful?" Heres an Interesting discussion found on Friendfeed - a perspective (not mine) on why Twitter is awful. The reasons, says the writer, is that its substantiveless, turning into MySpace, confusing and infected by celebrities. More below in the embed or here. Wake up.
ONLINE COMMUNITY STRATEGIST | WEDNESDAY, DECEMBER 16, 2009
[Marketing] Welcome, Mashable Readers
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Welcome, Mashable Readers December 17, 2009 in Community Building | Tags: leah betancourt , mashable , user engagement I’ve noticed a spike in traffic that has likely stemmed from this Mashable article on Community Engagement, where I am quoted heavily throughout. Many thanks to Leah Betancourt for interviewing me for her most insightful article. hope you’ll find something you like. Attitude is everything. Serious swagger!
SOSHABLE | MONDAY, SEPTEMBER 26, 2011
[Marketing] What about Company and Branded Facebook Pages? Back to the drawing board!
Having said that, it’s clear that all Social Media Marketers need to go back to the drawing board, it’s important to find out what we need to adjust, change or add to our Social Media strategies. There’s quite a few articles out there about how all of these changes go down but it’s hard to understand how they will affect marketers and Social Media managers… so here’s my thoughts: a) “Top Stories” vs. recent stories: Just before the announcement of the upcoming changes for Facebook we saw changes on our main feed.
WEB METRICS GURU | SUNDAY, MARCH 6, 2011
[Marketing] Two types of Influencers
By the way, to illustrate this point, Seth Godin is considered extremely influential in marketing – his blog is very well read and he has written several books, yet he doesn’t tweet at all or accept comments on his blog, last I looked and his Klout score is 46 today. I am finding, more and more there is a possibly unreconciled confusion between digital influencers and subjective influence as understood by more traditional folks used to thinking of influencers in a more journalistic way; both are entirely different and produced by different world. Nuff said. Influencer
NET-SAVVY EXECUTIVE | THURSDAY, OCTOBER 27, 2011
[Marketing] An Easy Request for Listening Vendors
It involves very little effort on your part, and there's free marketing in it for you. Is your company in the listening business? Monitoring, measuring, analyzing social media? Using your own technology (not third party tools)? have a simple request for you. Ready? I'm in the process of turning my database of listening companies, which I've compiled over the last five years, into an online reference for everybody. Since the killer part of my earlier research projects was writing descriptions of every company, I'm letting you write your own, this time. The directory goes live next week.
GET SOCIAL PR | MONDAY, JULY 12, 2010
[Marketing] When Customer Service Fails the Customer
Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Johnson When Customer Service Fails the Customer July 12, 2010 Consumer Public Relations on the Ground Although this blog is primarily about social media and public relations issues, from time to time, I get a thorn in my butt about customer service. After all, customer service is the front line of public relations for any company. It’s where those relationships with a company are either formed or fragmented. In my case, the relationship came to a screeching halt. Grinding brakes are never a pretty sound. He refused.
ARI HERZOG | TUESDAY, DECEMBER 18, 2012
[Marketing] How Flickr and Google Help Us Remember
When he's not blogging, Ari helps brands improve their digital media marketing. The Library of Congress did not know the names of French brothers Michel, age 4, and Edmond, age 2, when the institution uploaded this photograph to Flickr in the summer of 2008. They knew the duo were Titanic orphans. They didn’t know anything else. The LOC now has that data. They know the kids’ father and why he changed his name when boarding Titanic. They know the name of the woman who took in the kids and raised them. The past is a click away. Got a question? Need help? Contact Ari today!
ARI HERZOG | MONDAY, SEPTEMBER 5, 2011
[Marketing] Help Me Find Meaning on My Birthday
Ari Herzog provides social media marketing and editorial services. Today is my birthday. If you can’t view my video thoughts above, the link is here. As one year ends and another begins, I encourage you to think about what we’re doing in this place called the world wide web. Help me understand why we are here. Help me understand why you are here. How can we make magic together? Barry Judge : “Technology, in and of itself, isn’t that interesting. What’s interesting is how it all comes to life.. It happens when society adopts new behaviors.. Musings
THE WAY OF THE WEB | TUESDAY, AUGUST 2, 2011
[Marketing] Apologies to 140char.com RSS subscribers…
So I will be redirecting that feed to become any posts on here that are in the microblogging category – but if you’d rather get full coverage of writing/journalism, digital marketing, and online businesses/freelancing in addition to Twitter, Plurk, Identi.ca Apologies to everyone seeing this who previously subscribed to 140char.com’s RSS feed. Oooops. etc, then please do feel free to switch to the full TheWayoftheWeb feed. Uncategorized 140char.com oops rss
JEFF KORHAN | WEDNESDAY, JUNE 30, 2010
[Marketing] Reaching Out for Small Business Success Stories
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Facebook Tips for Better Engagement | Main | Personal Experience Drives Your Small Business » June 30, 2010 Reaching Out for Small Business Success Stories Curation One of the new buzzwords in the social media circles is curation. And from time to time I have done a different kind of curation with my Small Business Marketing Talk series. It doesn't even have to involve social media or Internet marketing.
JEFF KORHAN | MONDAY, OCTOBER 11, 2010
[Marketing] Stop Following Instructions and Explore
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Facebook Groups Simplified | Main | Blogging Wet » October 11, 2010 Stop Following Instructions and Explore One of the characteristics of the social networks is that you are asked to fill in the blanks when you complete your profile, establish your notification or privacy settings, or connect with other applications. This is one of the secrets of taking full advantage of the what is possible with your social media marketing. O.K.,
PROACTIVE REPORT | MONDAY, SEPTEMBER 12, 2011
[Marketing] Social Advertising has a place in a PR strategy
Brian Solis laid out the finding of his recent study on social advertising and how marketers are using this tool in this Fast Company article. “The future of advertising will be largely influenced by consumer behavior in social networks. Those brands that listen, measure, and evolve programs as a result, will push advertising forward — to the benefit of consumers and ultimately the brand.. Advertising is not commonly a component of PR strategies, but social advertising is going to change that. 67% are currently using social advertising. Follow me on Twitter.
THE RELATIONSHIP ECONOMY | SATURDAY, JUNE 26, 2010
[Marketing] Group Buying of Aircraft?
Ditch the gatekeeper, axe the marketers, lose the spam. His clients are mostly from the aerospace, higher education, finance, and diverse corporate marketing concerns. “Group Buying” was an idea that first surfaced during the “dot com” boom and ultimately failed to build any momentum. The idea is again gaining popularity in the era of social media where scalability can be introduced as aggregation cost diminish on applications such as Facebook and Twitter. Why can’t there be one cell phone store where I can buy anything for any mobile device? Product Networks? Why not air travel?
DREW'S MARKETING MINUTE | THURSDAY, SEPTEMBER 25, 2014
[Marketing] 5 tips for creating a company culture that connects with your sweet spot clients
'An area of marketing that is often overlooked is how important it is to be mindful when creating a company culture. The post 5 tips for creating a company culture that connects with your sweet spot clients appeared first on Drew's Marketing Minute. You don’t build a culture to make a sale. But the culture you build, if you’re very clear about your organization’s values and beliefs, can translate your company’s personality and attract right fit prospects. It can also reinforce your current customers’ buying decision. Company culture doesn’t just happen. Celebrate it.
PROBLOGGER | FRIDAY, DECEMBER 30, 2011
[Marketing] 20 Bloggers to Watch in 2012
Kristi Hines is a freelance writer, online marketing consultant, and social media enthusiast that blogs at Kikolani. Thanks to his blog, and inbound marketing , it grew to be one of the biggest companies of its kind in the world. Marcus had amassed a large amount of knowledge about content marketing and created The Sales Lion to teach others about the power of community. They came up with the idea for their fashion line but knew they had a lot of work before it could reach the market, so they decided to blog about their journey. Enjoy! Maria Popova. Deb Ng.
TWIST IMAGE | SUNDAY, MARCH 16, 2014
[Marketing] The Culture Of Fear At Work
content marketing. digital marketing. marketing blogger. marketing podcast. 'Episode #401 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. What is your work environment really like? Are you a leader who must inspire your team? Are you on a team with a leader who is inspiring. or a leader who needs be a lot better at it? Does your team really work well together or is it more like a Dilbert cartoon? Dr. Nick Morgan introduced me to Liane Davey. She is the Vice President of Knightsbridge Leadership Solutions. blogging.
CONVERSTATIONS | FRIDAY, NOVEMBER 7, 2014
[Marketing] Blogging (Effectively) During the Holiday Season
Specifically, what effect does it have on the world of internet marketing, social media, and ultimately blogging? 'Written by Larry Alton Everything seems to change when the holiday season rolls around – and we are officially entering that time of the year. As the beginning of November leads to Thanksgiving, followed by December and Christmas, and capped off by ringing in New Years on January 1st, it’s important to think about the effects of the holiday season on the business landscape. So, consider this the planning and preparation stage. Be realistic with personal plans.
JEFF KORHAN | THURSDAY, SEPTEMBER 23, 2010
[Marketing] Customer Driven SEO Leads You to Their Favorites
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « I Agree with Mark Zuckerberg | Main | Productivity Simplified » September 23, 2010 Customer Driven SEO Leads You to Their Favorites It is no coincidence that what is relevant to your customers is also what works to achieve higher search engine rankings with Google. This These are phrases that can be used not just with your Web marketing, but with other mediums too. Recent news is more relevant than what happened last year. Favorite.
JEFF KORHAN | THURSDAY, OCTOBER 21, 2010
[Marketing] The Dalai Lama and Business - Jeff Korhan
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Actions that Engage | Main | Training Your Mind » October 21, 2010 The Dalai Lama and Business While in the company of His Holiness The 14th Dalai Lama of Tibet today at Miami University in Oxford, Ohio, I could not help but appreciate how his world view is strikingly congruent with the business practices that are most effective on the social networks. Business and marketing is now a social experience. I'm going home tomorrow. " Whoa!
SOSHABLE | TUESDAY, FEBRUARY 5, 2013
[Marketing] Teaching and Learning #AutoMarketing this Week at #DMSC and #NADA2013
Sure, there’s fun that is to be had at these events, but the real goal is to learn the latest and greatest offerings in the industry, the state of how the manufacturers are positioned for the year, and the best practices in the ever changing world of this robust industry, particularly when it comes to marketing. It starts off with the Digital Marketing Strategies Conference by First Class Educators and PCG. It’s that time of year again. The annual meeting of the minds in the automotive industry descend on Orlando for a week of fun and frolic. Not really.
CONVINCE & CONVERT | THURSDAY, NOVEMBER 13, 2014
[Marketing] 3 Unique Ways Brands Are Approaching Content Creation
“You have to break culture to make culture,” said Mondelez’s Marketing Director Farrah Bezner in an interview with AdAge. While many companies believe in content marketing and storytelling, how many have built a dedicated Global Content Studio? The studio and dedicated team is also meant to help take existing content marketing and partnership efforts to the next level. 'Image via AdAge. With more content shared across digital and social media channels than ever before, companies like Mondelez, Marriott, and GE are re-thinking how great stories come to life.
ADAM SHERK | THURSDAY, OCTOBER 8, 2009
[Marketing] The Most Common Causes of Duplicate Content on News Media Sites
Conduct a comprehensive SEO site audit to identify CMS and site architecture issues (as well as editorial and marketing issues). The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? Appending tracking codes to URLs (e.g. ?xid=rss xid=rss or ?cid=top-stories)
SIMON MAINWARING | FRIDAY, AUGUST 6, 2010
[Marketing] Lessons from BP and bankers: The need for a more sustainable future
As consumers with buying power and corporations marketing their brands we need to wake up. Image: Aja. woke up this morning and read this post by Robert Kuttner in Huffington Post. think his opening points are spot on. He tells us that Wall Street and BP demonstrate the same problem. In both cases, a powerful, politically protected industry invented something that could not easily be repaired when it broke. We seem to be entering an age when complex technologies, whether financial or physical, sometimes literally have no solutions when they go haywire in unanticipated ways. Facebook.
JACOB MORGAN | MONDAY, MARCH 22, 2010
[Marketing] Is Unstructured Collaboration the Key to Business Agility?
Social media has found a home in the consumer products market where immediacy is a clear benefit. Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Is Unstructured Collaboration the Key to Business Agility? View Comments March 22nd, 2010 According to a report by Microsoft, it is (geared towards the manufacturing industry). Towards the end of last year Drew Gude, Director, U.S. While I’m a bit skeptical on the time frame, I definitely think this is the direction we are moving in and not just within the manufacturing industry. No way.
WAXING UNLYRICAL | TUESDAY, DECEMBER 13, 2011
[Marketing] What the #measurePR Community Thinks of 2012
Jen Zingsheim is Vice President of Products and Services for CustomScoop , driving product development plans to better meet the needs of public relations and marketing professionals. Jen Zingsheim guest-moderated last week’s #measurepr chat and provided the following recap and transcript. The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. New trends? Saying goodbye to bad habits? Any goals?”. Alexa and SeoMoz also were mentioned.
WAXING UNLYRICAL | MONDAY, JUNE 20, 2011
[Marketing] Costa Coffee: Why Isn’t Twitter Brewing?
Sanjiva Persad is a London-based social media marketer and copywriter who specialises in helping small businesses build their brand online. What, no Twitter? few months ago, I read a great blog post by Ray Grieselhuber on the Ginzametrics blog about Trader Joe’s, and the fact that they, a major grocery chain, didn’t have an official presence on Twitter. It seemed baffling, and Ray did an excellent job of identifying the benefits of having an official Twitter presence. It made me think about the largest company in the UK without a Twitter account. And that’s it.
SOCIAL EMAIL MARKETING | TUESDAY, JUNE 14, 2011
[Marketing] First Social Media Training Workshop Program by Red Chair Group in Europe
Olivier Blanchard, author of the book ‘Social Media ROI’ and marketing expert with several years of experience in social media in large companies will deliver a full training programme. The second edition of the Social Media Day in Belgium will take place in Antwerp on June 30, 2011. There are no. Industry news
SOCIALFISH | WEDNESDAY, NOVEMBER 2, 2011
[Marketing] Interview with ASAE’s Community Manager, Mandy Stahl
am located in the web strategies department, which is under the broader communications department under Robb Lee, Chief Marketing and Communications Officer. Community management is a new role at many associations, and it’s further complicated by being both a very public-facing job as well as one managing internal processes that often cut across more than one department inside an organization. We thought it would be interesting to talk to Mandy Stahl, Community Manager for ASAE , about her first few months in this high profile job. Any questions for Mandy? Any surprises?
FRESHNETWORKS | MONDAY, MARCH 18, 2013
[Marketing] Will consumers make money from their online data? The arguments for and against
Marketers and advertisers will only be interested in bargaining if they can see it’s the best way to reach people – again, it depends on en masse adoption. Tweet Scales of Justice (Photo credit: Citizensheep). As we recently discussed, there is a growing discussion about who is making money from personal data that we share online and the role that “ data-lockers ” might play. These would essentially allow people to retain ownership of their data – only ‘unlocking’ it to brands and organisations with which they are happy to share the information. times.
FIREBELLY | TUESDAY, AUGUST 24, 2010
[Marketing] YouTube Tuesday: Checking In With Facebook Places
Digitalia | Indianapolis Social Media Marketing « Firebelly at Blog Indiana | Main | 5 Helpful Facebook Places for Business Articles » August 24, 2010 YouTube Tuesday: Checking In With Facebook Places People are calling it a FourSquare killer. Chad Richards is Social Marketing Manger at Firebelly Marketing, a social media marketing agency. People are calling it a Facebook killer (due to privacy concerns). Im not calling it anything until Ive spent more time with it. In the meantime, here is Facebooks official video about the new Facebook Places.
FIREBELLY | WEDNESDAY, SEPTEMBER 15, 2010
[Marketing] Twitter announces #NewTwitter
Digitalia | Indianapolis Social Media Marketing « Flickr Friday: The Content Grid | Main | Branding Outside The Box » September 15, 2010 Twitter announces #NewTwitter Last night Twitter announced that it was rolling out several new changes to its web interface - incorporating many aspects of existing 3rd party applications such as Seesmic and Tweetdeck. Twitter also released this great little video about the upcoming changes: Chad Richards is Social Marketing Manager at Firebelly Marketing, a social media marketing agency. Please try again.
SOCIAL WAYNE | SATURDAY, MAY 25, 2013
[Marketing] Report: Google to Fund, Develop Wireless Networks in Africa
'In an article from the Wall Street Journal it reports that Google is planning to fund,and develop wireless networks in emerging markets such as Africa. We’ll see a new wave of innovation from those emerging markets as more people will have access. GOOG -1.07% is deep into a multipronged effort to build and help run wireless networks in emerging markets as part of a plan to connect a billion or more new people to the Internet. think this a great move for Google and also will be very beneficial for the communities in Africa to grow and connect. Google Inc.
KIKOLANI | MONDAY, OCTOBER 29, 2012
[Marketing] 9 Social Media Tools Every Blogger Needs To Know About
Social Media Marketing Best Practice. This is a guest post by Siv Rauv. Are you feeling overwhelmed by social media? As a blogger, you have to wear several different hats, from creating good quality blog post to trying to spread the word for your blog and connecting with others. This is where social media tools can help. Not only do these increase the efficiency of your social media efforts, using a combination of the best tools often results in higher returns from social media. From my own personal experience, here are the top 9 social media tools every blogger needs to know about.
JEFF KORHAN | SUNDAY, SEPTEMBER 19, 2010
[Marketing] True Expertise Breaks Through to The Audience - Jeff Korhan
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « What Does Your Blog Writing Style Say About You? Main | Why Mobile Marketing is Essential for Your Small Business » September 19, 2010 True Expertise Breaks Through to The Audience When expertise is capably delivered to your audience, customers, or clients, it will be readily received, enthusiastically consumed, and more likely to be acted upon. Seth Godin recently posted some brilliant advice that he adapted from Jackson Browne. 2.
CONVINCE & CONVERT | WEDNESDAY, APRIL 16, 2014
[Marketing] Seven Tips For Jumpstarting Your Visual Storytelling Strategy
'We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. 4) Be Human Visual marketing performs better when the content has a human element. 7) Live In The Moment While there are no shortage of timely opportunities to capitalize on in social media, real-time marketing takes preparation. Focus on being useful.
ONLINE COMMUNITY STRATEGIST | THURSDAY, DECEMBER 24, 2009
[Marketing] My one prediction for 2010: Access denied « Online Community.
They’ve learned that it is an important strategy and that social media must become a huge part of their overall marketing and PR efforts. People in Sales and Marketing should be allowed access as social media marketing and outreach provides tremendous increased revenue potential with literally zero cost to the company. shared my thoughts on this over on SiliconAngle, where I am a contributing writer and decided to cross-post for you. So, have a read and tell me what you think. don’t have a list of ten predictions. don’t even have five. Great. del.icio.us
LOUIS GRAY | MONDAY, FEBRUARY 7, 2011
[Marketing] knowabout.it: For The Links You Might Have Missed
Disclosure: I am VP of Marketing at my6sense , a service focused on providing personally relevant items from your social and news streams. Solving the information overload problem in the fast-moving world of social media is an incredible task - one that seems to be increasing as we take on more networks, more followers and more places to get impacted, from our PCs to tablets and mobile phones. Even the most focused among us can't get to every great link that gets passed to us from friends, which is why the "news will find me" strategy of years past simply doesn't pass muster any more.
ARI HERZOG | FRIDAY, OCTOBER 15, 2010
[Marketing] How EzineArticles Asked Me to Follow
I am accustomed to receiving cut-and-paste email marketing pitches, and I frequently see email messages with postscripts about asking me to follow so and so on Twitter — but reading an email message devoted to following a Twitter user is a first… Hi Ari, As an EzineArticles Expert Author and Twitter user, you’re in a great position to combine article writing and social networking to expand your readership. Beyond that, you have 100 useful tidbits of article writing and marketing knowledge waiting for you every month through the EzineArticles Twitter account.
ARI HERZOG | WEDNESDAY, SEPTEMBER 29, 2010
[Marketing] Why I Changed My LinkedIn Summary
Here is the old: Public policy and communications professional with experience in public administration, constituent relations, writing, speaking presentations, policy analysis, and social media marketing. In the years since, I’ve gained experience in external/internal communications, public administration and policy development, and web content creation, with strengths in facilitating marketing, communications, and relationship building. It’s smart to rewrite your summary once in a while to ensure it accurately reflects you. Mine wasn’t up to par.
ARI HERZOG | THURSDAY, SEPTEMBER 16, 2010
[Marketing] Take a Break From Blogging
Related posts: Strategies and Tips on Social Media and Online Marketing — To What End Should This Blogging Trend Continue? If you are writing a new blog post, stop it. Take a break. Your unfinished post will be there when you return. Your fans will be there, too. Breathe. Remind yourself why you created the blog. Ensure the blog is tied to your mission. Remember why people read what you write. Remember what they write when they add comments. Read the unfinished post again. Don’t publish it yet. Breathe again. Then… when you’re ready, escape. Everyone escapes.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Marketing] Personal Knowledge Management
Then there are course strategy pages for specific analysis ( e.g.,Assessing Global Markets ) that leads students through the kinds of questions which help them understand how to find the information they need. Personal Knowledge Management : Who, What, Why, When, Where, How? Jason Frand and Carol Hixon. December, 1999. Our students, who will spend most of their working lives in the 21 st century, will need to see the computer and related technologies as an extension of themselves, as a tool as important as the pencil or quill pen was for the last several hundred years. Why is PKM needed?
CONVERSTATIONS | TUESDAY, OCTOBER 12, 2010
[Marketing] 0-60 Series: Day 11 - Homework: Getting Ready to Go Social (Reserve Your Name)
In this series, we will cover some of the first 60 days of integrating social media into your overall business and marketing strategy. These trainings are designed to be completed in an hour (after all we have businesses to run). Just a few days left before we launch your blog. Today, we're going to travel outside the blog a bit, securing your usernames with other social networks and tools. Almost two weeks into our work, and today we touch on Twitter, Facebook, YouTube, and other social tools for the first time (but just to secure the names). 30-40 minutes?). Several own businesses!).
WEB METRICS GURU | SUNDAY, NOVEMBER 14, 2010
[Marketing] In one week – Monitoring Social Media London #MSM10
The book will explain what’s needed to set up effective monitoring for different industry segments, including Branding, Marketing, Public Relations , Sales and Advertising. Speaking in London a week from today (actually I’ll be in London from this Saturday till the following Sunday, November 28th, with a short trip to Oslo, Norway and another to Brussels). As I’m a speaker at this event, anyone who wishes to attend can get a 10% discount by applying the code SPKR10. Meanwhile, I’m busy writing my book which is coming together nicely.
JEFF KORHAN | WEDNESDAY, JUNE 23, 2010
[Marketing] Social Media Observations
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Collaborative Communities Work | Main | Why Flickr Will Not Flameout for Small Business Marketers » June 23, 2010 Social Media Observations One of the challenges for those of us that help others with their social media work is meeting them where they are. These personal observations are as relevant for beginners as they are for the rest of us. You lose that freshness that is especially necessary to stay on top of your game.
SPIN SUCKS | THURSDAY, MAY 31, 2012
[Marketing] Government, the Dinosaur, and Finding the Fish
One of the rules of marketing is, “Fish where the fish are.”. Today’s guest post is written by Ken Mueller. Quick, go get your daily newspaper (you subscribe, right?). Now flip to the back section…the classifieds, and look for the part labeled something along the lines of “legal notices.” I’ll wait. Ok, now you should see a lot of legal mumbo jumbo in small print about your local city or township having a public meeting to discuss budgetary matters and what-not. You check that section of the paper every day, right? And what, exactly, is a newspaper of “general circulation” anymore?
SPIN SUCKS | THURSDAY, DECEMBER 15, 2011
[Marketing] An Open Letter to WordPress Experts
Jay Pinkert is a principal with Shatterbox , an Austin-based marketing and communications consultancy that helps professional firms and small businesses generate leads and distinguish their brand through content-driven programs. Today’s guest post is written by Jay Pinkert. Dear WordPress Expert, Thank you for helping me migrate my blog from WordPress.com to my own self-hosted site. You satisfactorily met all the deliverables enumerated in our service agreement. If you infer from that statement a recommendation or endorsement, please don’t. Too much choice can be paralyzing.
SPIN SUCKS | FRIDAY, AUGUST 12, 2011
[Marketing] Gin and Topics: Gaming, the Economy, and Riots
This article talks about the idea that points and a leaderboard and badges are nice, but they don’t tell you how to create gaming dynamics in both your business and marketing plans. HAHAHA! almost forgot all about Gin and Topics today. did a radio interview with Barry Moltz (you can listen here ). Then spent some time chatting with Marcus Sheridan about the webinar he’s doing for us on August 25 (info coming on Monday!). Then made sure Pete the Tapeworm had enough to eat so I could focus on some writing today without interruption. It’s almost noon!. John Falchetto ?
BRASS TACK THINKING | TUESDAY, AUGUST 3, 2010
[Marketing] Offer or Sell?
Just stopped the presses on our weekly wrap-up at Savvy B2B Marketing to make sure this made the list of our top picks of the week. Thanks for commenting, and for including us at Savvy B2B Marketing! link] Mission-Driven Admissions « Building Marketing Strategies [.] There have been many really good posts and articles written to describe how the market is [.] Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Offer or Sell? One is about pull, the other push.
SPIN SUCKS | THURSDAY, DECEMBER 4, 2014
[Marketing] Three Strategy Games that Help in Business
Related Stories The PR Win of 2014 Why Emotional Headlines are Good for Your Content Marketing The Secrets to Becoming Part of the Spin Sucks Crazies. 'By Gini Dietrich On the third day of Christmas, Spin Sucks gave to you… three strategy games, two Crazies secrets , and the PR win of 2014. You’ve likely read this story before, but in my 20s, when I was a young whippersnapper, the feedback I got on my reviews every year was, “You need to be more strategic.” ” But no one told me HOW to be more strategic. You know how I learned? Trial and error. Who will be there?
JACOB MORGAN | MONDAY, AUGUST 13, 2012
[Marketing] 2012 Digital Workplace Trends Report
Faster time to market, more engaged employees, and better knowledge sharing were some of the top business benefits that organizations said they were “absolutely seeing” and seeing “quite a lot” of. Every year since 2006 Jane McConnell releases her report on digital workplace trends which is quite an in-depth piece of work. The most recent one clocking in at over 150 pages of information with online survey data from over 456 organizations around the world! Her most recent report looks at both the consumer and employee use of social and collaborative technologies.
KIKOLANI | FRIDAY, JULY 6, 2012
[Marketing] Fetching Friday – Resources Mashup & Midnight Sun Iceland
Define and Align: A Manageable Content and Social Media Marketing Process – An 8 step content marketing process from analyzing the social climate to measuring results. Top-Notch Industry Conferences No Marketer Should Miss – Find the best marketing conferences and events to attend, and learn what makes them so great! 21 Internet Marketing Stats That Will Blow Your Mind – Peruse through some seriously shocking marketing data and statistics. The Resources Mashup. Blogging / Content. Business / Career. Freelancing. Here’s how.
SPIN SUCKS | FRIDAY, NOVEMBER 7, 2014
[Marketing] Gin and Topics: A Spider Magic Trick and Swiftamine
There’s a new medicine on the market for those affected by vertigo after discovering they love Taylor Swift. 'By Gini Dietrich I was chatting with Alina Kelly on email earlier this week and she asked if I had my Christmas shopping finished. Finished?! haven’t even started! haven’t even started thinking about what I’ll serve on Thanksgiving yet (other than asking my mother-in-law to bring us Faraci’s pizza and her homemade cheesecake). But Alina? She’s already finished with the shopping for her kids. Braggart. Better get to it. Spider Magic Trick.
TWIST IMAGE | SATURDAY, JANUARY 22, 2011
[Marketing] Social Media? Do It For The Free Advertising!
is to look at corporate business objectives and figure out from there if there is a way for Social Media (or any other Digital Marketing platform) to help the business achieve those goals. digital marketing platform. The past couple of months have been interesting. The conversations around the ROI in Social Media have increased. Understandably. On more than one occasion, I've been caught in the middle of a debate discussing the value of Social Media within the organization or a debate about the value of Social Media in terms of building a brand. His preference (and mine too!)
STAY N' ALIVE | THURSDAY, JUNE 13, 2013
[Marketing] The Fight for #Conversation - Will There be a Migration From Twitter?
'There''s no doubt that Facebook launching hashtags is a big thing, especially for marketers, but I think for users too. Now you can add a simple keyword prefaced by a pound sign (#) to any post or comment and immediately let others click and see the entire conversation around that particular keyword. This is really what defined Twitter - it was the ability to have organized conversations through hashtags that made Twitter a breeding ground for conversation. On Twitter I know of many that use hashtags to start large conversations and bring attention to a particular topic. Events.
LOUIS GRAY | WEDNESDAY, SEPTEMBER 7, 2011
[Marketing] HDS Acquires Network Storage Player BlueArc
The deal, an all cash transaction, closes a chapter in my own work history, for as many of you know, I spent 8 1/2 years at the startup on the marketing side, from our initial first customer shipments back in early 2001, through being a key part of the team that readied the company for its first attempt to enter the public markets, back in 2007. For those who watch the storage networking market closely, with the most popular term being "Big Data" these days, BlueArc's relationship with HDS seemed like it had a high chance to become a marriage for a number of years. billion.
KIKOLANI | THURSDAY, APRIL 7, 2011
[Marketing] Fetching Friday – Resources Mashup & Chicago Lightning
Making Money Online / Marketing / Online Business. 2011 social media marketing industry report – the third annual report on everything you need to understand about using social media for marketing. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Personal Development / Productivity.
ARI HERZOG | WEDNESDAY, AUGUST 8, 2012
[Marketing] When You Want to Be Your Own Boss
When he's not blogging, Ari helps brands improve their digital media marketing. August 6, 2012 marks the date when Peter Kim and Todd Defren announced their freedom. Peter went first. I’m a free agent goo.gl/fb/17Xh6. fb/17Xh6. — Peter Kim (@peterkim) August 6, 2012. He explained he wanted to leave the corporate world as an employee and gain productivity as a freelancer. Peter elaborated that companies are not creating value as much as capturing value, citing, for instance, the recent acquisition of Buddy Media by Salesforce. Todd went next. NeOqtS. Please RT! Got a question?
DIGIGEN | SUNDAY, JULY 18, 2010
[Marketing] Pixel Bender Displacement Map
wouldn’t like to comment. However, this app/map is pretty damn cool so I am going to just drop it in here with the embed code and let it do the talking. Pixel Bender Displacement Map Fakes 3D Effect – wonderfl build flash online Posted in cool stuff blog comments powered by Disqus « Business Card Throwing: How To Kill Those Social Media Gurus A New Focus on Social Business Strategy. Dan on A New Focus on Social Business Strategy. Powered by WordPress and Hybrid
SOCIALNOMICS | WEDNESDAY, JULY 23, 2014
[Marketing] 7 Tricks for Successful Social Media Branding
If you’re a marketing professional, you probably know who your brand’s target audience is. Your social media page should match all of your other marketing materials. It’s every social media marketer’s dream to have an engaged and talkative audience. Once this dream comes true, though, many marketers fail to keep the communication going. Perhaps the most important thing to remember is that no marketing campaign is going to be perfect from the beginning. 'An essential part of branding a business is developing and maintaining an online presence. Photo by Geralt.
JEFF ESPOSITO | SUNDAY, OCTOBER 10, 2010
[Marketing] Social Media ROI
Social Marketing ROI – Yes, You Can! I saw this presentation the other day and it is really useful for folks trying to determine the ROI of social media. View more presentations from Paul Gillin.
SPIN SUCKS | MONDAY, DECEMBER 19, 2011
[Marketing] The Spin Sucks Holiday Gift Guide
You could also pre-order them Marketing In the Round. There are some of us who wait until Christmas Eve to shop (cough, Martin Waxman , cough). Of course, I have no room to talk this year. I’ve been traveling and speaking so much that I still have most of my side of the family to get. Hope my mom doesn’t mind taking me shopping later this week! For people like Martin and myself, I asked my team for their thoughts on holiday gifts. What came back was a hodge podge of some inexpensive (and some expensive) and fun gift ideas. Cup Coffee Brewer. Amazon Gift Cards. GPS System.
MINDJUMPERS | WEDNESDAY, JUNE 30, 2010
[Marketing] Improve Organizational Efficiency via Social Media-Part II
Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved Since being a social media agency it makes good sense that we work socially, also with our clients. Leave a Reply Click here to cancel reply.
FIFTH GEAR ANALYTICS | FRIDAY, DECEMBER 10, 2010
[Marketing] SIGMA’s Fifth Gear Analytics Blog Joins Social Media Informer.
Earlier this week, we announced that Fifth Gear Analytics Blog is newly featured at the B2B Marketing Zone, a content repository for blogs and articles surrounding the B2B marketplace. We are also please to announce we have been invited to participate with the Social Media Informer as well. Social Media Informer strives to deliver high quality content related to social media for business and delivers it through this Topic Hub in a way that is organized and easy to navigate
WRITTENT BLOG | MONDAY, JUNE 3, 2013
[Marketing] 10 Genius Tips on How to Create a Podcast Your Prospects Love
The hot new topic in social and content marketing is definitely podcasting. The Social Media Examiner’s 2013 Marketing Industry report found that while just 3% of marketers are currently using custom podcasts, 24% plan to figure out how to create a podcast, and implement the practice in the near future: . If you’re hoping to gain an edge above your competition, or position yourself as a thought leader, a podcast could be just the ticket for your content marketing strategy. Are you considering integrating podcasting into your content marketing strategy?
SOCIALNOMICS | FRIDAY, SEPTEMBER 5, 2014
[Marketing] How to Make Social Media Interesting for Niche Companies
You have to establish yourself and your company’s voice in the online arena/digital market as well as the general market. 'We’ve all heard about the supposed miracles social media can work for a company, the statics support the hype with 87% of SME’s claiming social media has helped their business. But in reality is social media applicable for every business type? Various companies have managed and by following a few simple principles most companies can create exciting content no matter what product/service they offer. Rule number one, is that you’ve got to have fun.
TWIST IMAGE | FRIDAY, DECEMBER 14, 2012
[Marketing] When The Future Comes Faster
The truth is that we are at an amazing inflection point where exponential growth and advancements in technology are bringing things to market in a faster and more powerful way. Can you really say that technology does not touch the work that you do? We tend to see things in a linear fashion. It's human nature. When I speak like this, I'm often confronted by people with a quizzical look on their face. Technology can be confusing enough, but add in the notion of exponential growth, and it's enough to make a brain (or two) explode. Watch this. future. futurist. google. how to create a mind.
SMALL BUSINESS MAVERICKS | THURSDAY, SEPTEMBER 22, 2011
[Marketing] Will Facebook Really Revolutionize Social Media?
They were the market leader at the time. But somehow I think that if you are the market leader, then you probably ought not to change too much. Any time you hear someone say they are going to revolutionize something, what do you think about? Do you think they are really going to start a revolution or do you think they are just blowing smoke? Keep in mind, we’re talking about Facebook here. The world is anxiously awaiting Facebook’s announcement, which is supposed to happen today. But I thought Facebook already revolutionized social media. Real-time friend activity.
CONVERSTATIONS | THURSDAY, FEBRUARY 20, 2014
[Marketing] How SmallBizTracks Works: Next Steps and Follow Through
'Content Marketing does more than just lead into a sales call. Content Marketing includes the sales, the service, and the follow-through. At SmallBizTracks, it’s one of the things we teach our customers to apply – and it’s also part of how we service what we sell. As we complete a project (track), we make sure the small business we worked with has a few things in hand and at the ready: A completed Scope document, which also serves as a “punch list” during the project. It’s how we Stay Ahead of the Next Big Thing. Consider leaving a comment!
CONVERSTATIONS | FRIDAY, AUGUST 29, 2014
[Marketing] Voice of Customer (VoC) Metrics for Small Business
Aligning your practices with your customer’s intentions is simply common-sense when it comes to marketing. Customer Loyalty Index (CLI) Sean Ellis recently wrote on Marketing Profs that understanding visitor intent is the heart of conversions. Aligning your practices with your customer’s intentions is simply common-sense when it comes to marketing. 'Guest Post by Trevor Grey. Before they shared their goals with me, I had one piece of advice for all of them, which was not to feel tempted to mimic another company’s Voice of Customer program or metrics. Frederick F.
TWIST IMAGE | MONDAY, APRIL 4, 2011
[Marketing] Free Content Is Killing Media (And Advertising)
We have to be ready to accept that the marketing platforms are changing at a rapid pace and that the old ways of clunking media and advertising along may well be reaching its end in terms of captivating the digital channels (Web, mobile and touch). What will truly move marketing, communications, advertising and media forward is rapid innovation (err. If people (this includes you) don't start paying for content, we will see a lot of key media outlets go away. and this includes the digital ones. That was the message yesterday delivered in the Newsweek article, Save The Media! media.
MINDJUMPERS | TUESDAY, AUGUST 24, 2010
[Marketing] YouTube Launches Charts of Top Videos
Furthermore, the most popular videos can function as an inspiration for marketers, among others, to think in new ways and create new ideas. Youtube Makes Interactive Gallery Tags: Social Media , Viral video , Youtube , YouTube blog , YouTube Charts , youtube video Posted in Marketing & Communication , Social Network Leave a Reply Click here to cancel reply. The purpose by making this new feature is to keep the users updated on which videos that are trending at the moment, which videos are all-time classics, how videos stack up against one another etc. Where do I go?