WRITTENT BLOG | THURSDAY, JULY 24, 2014
[Marketing] 9 Persuasive Writing Tips for a Copy that Sells
Once you have mastered the ability to weave words in a way that will persuade people to buy something, you’ve pretty much got it made as an Internet marketer. 'The most vital characteristic of copy that sells is persuasive writing. Persuasive writing is one of the most valuable skills you’ll ever learn … and, consequently, one of the hardest to grasp. If you’re currently struggling in this area, take a look at these 9 persuasive writing tips, and start watching your copy improve. Tell a Story. Image source. Share Your Personality. Because you know the grocer.
WEB METRICS GURU | THURSDAY, FEBRUARY 17, 2011
[Marketing] Davos On The Top Day 1 – a good day
What transpired was probably not what the event organizers envisaged: I was there to advocate for a PR “takeover” of marketing, or at least for the merger of public relations and marketing into an all-encompassing function that I like to call public relations; Marshall was certainly not advocating the opposite. It was all streamed live and I expect videos and interviews I gave will be available in a few days; a press release also appeared today complementing our debate and the conference. argued PR is out of it’s league here – and i think Paul more or less agreed.
JANET FOUTS | TUESDAY, JUNE 14, 2011
[Marketing] Nonprofit Webinar Series – Social Fundraising
Her books “Social Media Success! #SOCIALMEDIA PR tweet and “#SOCIALMEDIA NONPROFIT tweet draw on over 15 years of experience in online marketing and social media, working in the trenches with businesses of all sizes. Whether you work with a grass roots organization or a humongous nonproft you know that social media can be an effective way to make your message more visible out there in the world. Because they may never find you, and if you can’t create shareable content they won’t tell their friends about you either. So what to do? Free webinars you say? link].
GAURAVONOMICS | THURSDAY, SEPTEMBER 30, 2010
[Marketing] Social Networks and Communities Can Be Content-Centric or People.
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Why the Japanese Prefer Visual Thinking How to Scale Real-time Plus Face-time » Social Networks and Communities Can Be Content-Centric or People-Centric Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! What do you think? For more, read my bio.
FEVER BEE | THURSDAY, SEPTEMBER 20, 2012
[Marketing] Making 'Real' Communities
Offline communities aren't (typically) spammed with marketing messages nor developed with ulterior motives. Is it really amazing when online communities act like real communities ? Howard Rheingold has been documentin g this for over two decades. Communities (online or offline) are people interacting and building relationships around topics of interest. It shouldn't be a surprise when they mourn the loss of popular members, help to support each other, and rally around causes they hold dear. Does the medium change the meaningfulness of the community?
ENGAGE | FRIDAY, MARCH 25, 2011
[Marketing] More Please: Why I Welcome the Technology Overload with Open Arms
We deserve a break from the drudgery of end-of-the-world news reports and crashing stock markets to enjoy these wonderful creations. I had my MacBook open on my older brother’s couch one lazy afternoon, busy browsing the Internet for nothing remotely important. My iPhone happily chirped that I had a message. found my phone wedged under some couch cushions, and fired back a response within moments. picked up my Kindle, downloaded a book, and read the opening lines before being interrupted by my nephew. Now, he wanted to look up pictures of trains on my computer. Are we too connected?
JEFF KORHAN | THURSDAY, AUGUST 5, 2010
[Marketing] Illuminate the Unknown with Social Media
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Lighten Up Your Social Media Life | Main | Getting Started with Social Media - A Small Business Checklist » August 05, 2010 Illuminate the Unknown with Social Media One of the challenges with many buying decisions is the fear of making a poor choice. That's a powerful form of social marketing. That's a powerful form of social marketing. This was especially true prior to the Internet.
SOCIALNOMICS | THURSDAY, AUGUST 29, 2013
[Marketing] Social Media Tips and Tricks for Professionals
It can also be an efficient way to market you as a professional. Whatever platform you choose to use to market yourself professionally, you want to ensure that your most current information is provided. Twitter is also about sharing and not marketing yourself. 'Today’s social media is not just about keeping in touch with friends and family. There are very real benefits to tying your professional persona to social media , and here we provide some helpful hints for doing so. Facebook as a Vehicle for Your Professional Information. Put Your Real Self Out There.
CONVINCE & CONVERT | WEDNESDAY, SEPTEMBER 1, 2010
[Marketing] Do You Have the Guts to Expect Social Media Failure | Social Media.
There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. The graveyard of digital marketing is littered with the bones and business cards of those that dove in head-first with high expectations, no strategy, and no plan for testing and optimization of results. Jeremiah Owyang just wrote a post about how to integrate Social Media across the board into a company’s marketing efforts. Great post!
WAXING UNLYRICAL | WEDNESDAY, AUGUST 29, 2012
[Marketing] Toon Time: Nice to Tweet You
Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). Ed: seeing as how it’s “holiday week” here in the U.S., we decided to give the WUL team a bit of a break. So we’re re-running some older posts … not necessarily the ones that got huge numbers of comments, but the ones that are personal favorites of the team. ” Us too.
GREG VERDINO | THURSDAY, MAY 14, 2009
[Marketing] Greg Verdino: GyPSii: all-in-one social networking for the iPhone
Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « Best Buy CMO on digital and social marketing | Main | Want to get the most from social media? This blog looks at trends in media and marketing, as these industries grapple with the changes being brought on by disruptive technologies, new business imperatives and the rise of the empowered consumer. Look inside. few months later, crayon began working with a mobile social network provider called GyPSii.
GREG VERDINO | MONDAY, OCTOBER 19, 2009
[Marketing] Miscellaneous Monday
Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « Turn skeptics into advocates at Blog World Expo | Main | What if the future of technology is more sand than silicon? This blog looks at trends in media and marketing, as these industries grapple with the changes being brought on by disruptive technologies, new business imperatives and the rise of the empowered consumer. What was I doing? No - not getting married. Check out my photostream to find out. Peace.
CONVERSTATIONS | WEDNESDAY, MARCH 28, 2012
[Marketing] Perfect Expectations of We (and Them) and Ourselves
If you’ve read somewhere that controversy sells, consider the inventory you’re going to market with … and write about that (or the benefits thereof). The voice of ridicule can be deafening at times. We, as a collective people, seem to have obtained such a great wealth of knowledge and experience that we point at this or that (and often everything) with an unwavering stance of disdain. All too often for some. If you’re blogging (or tweeting, etc) to build your business, avoid the pointing of fingers demanding perfection. Ay, there’s the rub.
CONVERSTATIONS | SUNDAY, NOVEMBER 28, 2010
[Marketing] Whistle Stops 11/28/10
Social Media 101: Content Marketing by Cece Salomon-Lee - These tips are something just about everyone can implement immediately. Whistle Stops are conversations, eye-openers, or tools representing the brain train discovered while traveling along the Conversphere. From business to education, life hacks to giving back, these are the posts and links that have in some way grabbed my attention this week! Elsewhere: Archiving My Tweets by Tara Seale - Great tips on how to archive your twitter messages. Archive so you always have access to it. Make sure to watch the video Mirna provides us.
SOSHABLE | THURSDAY, MARCH 14, 2013
[Marketing] Pinterest Has New Analytics!
Successful marketing requires the ability to track and analyze and deduce, it’s what makes the industry exciting. Original post about Pinterest marketing can be found on Wikimotive’s blog titled “ Pinterest Offering New Analytics ” by Zach Billings. Businesses are always clamoring for more analytics tools from the services they use, and now Pinterest is delivering an interesting new tool, sure to be a boon for any SEO company smart enough to invest in social media. Ensure you have a verified website. So go ahead any try out the new analytics tool.
NOWSOURCING | WEDNESDAY, JUNE 13, 2012
[Marketing] What it Means to Build a Tribe: A Fan’s Story
There is most definitely a right way and a wrong way to leverage social media, content and personality marketing for business purposes. That’s ultimately the thread that defines the very fine line that separates general spamming from effective marketing – at least within the context of search, social and related channels. Seth Godin would be proud. After years of building a loyal tribe on NowSourcing, I had the pleasure of speaking with a long time tribal member, Peter Egan of EganMedical.com. series on DVD, know what pwned means or understand why a lol cat is funny.
CREATIVE RAMBLINGS | SATURDAY, MARCH 23, 2013
[Marketing] This week in social media (March 18-22, 2013)
Facebook Facebook releases new targeting tool for marketers (Examiner.com) Facebook Pushes Privacy Education For Updated News Feed Users (AllFacebook) Facebook Hires Co-Founders Of Trustworthiness Verification Startup Legit (TechCrunch) Akimbo Card Deals Out New Ways To Send Money Via [.]. In social media, there is never a dull moment! Check out the list of headlines for March 4-8, 2013. Facebook Google LinkedIn News Pinterest Social Media Twitter WordPress social media headlines
JEFF ESPOSITO | MONDAY, SEPTEMBER 26, 2011
[Marketing] Will the bad economy bring peer-to-peer social commerce a reality?
Do you think the craptastic economy and social graph growth will lead to a peer-to-peer e-commerce platform similar to flea markets or yard sales? A few weeks back I read a TIME article on how the poor economy has contributed to a boom in reality TV with shows like Pawn Stars, Storage Wars and American Restoration. The premise of folks looking to save or make money on household items that are just collecting dust. didn’t think of it too much until my wife and I were looking for a bouncer for our son, scouring yard sales and the like for one.
WEB METRICS GURU | SATURDAY, AUGUST 27, 2011
[Marketing] TRENDRR.TV Initial Review and Thoughts
According to a VentureBeat post written about TRENDRR last year : Mark Ghuneim founded Wiredset after leaving Sony Records, where he was a top digital marketing executive, in 2004. gets their sentiment percentages, Demographics, or the breakdown of top markets- these are all things the should set a FAQ up to explain, at some point. in your marketing tool-set. In this stormy weekend, as Hurricane Irene heads up the eastern seaboard, I’m sitting in an internet cafe, at 100% humidity , with TRENDRR.TV before me. Not the case here. TRENDRR.TV TRENDRR.TV Finally, TRENDRR.TV
CONVERSTATIONS | MONDAY, APRIL 28, 2014
[Marketing] Your Business: Brand and Story
There’s a big spotlight right now on ‘Storytelling’ as a business tool or marketing tactic. 'Everyone loves a good story. Advertisements are only loved on Super Bowl Sunday – and they are part of the story. It’s not so much a new thing, but always an important thing. Stories have always been part of the message that gets delivered about your business, but for ages it’s been mostly from consumer-to-consumer. We call it Word-of-Mouth and many small businesses rely on it – or get bruises from it, depending on what’s being said.
CONVERSTATIONS | FRIDAY, MARCH 7, 2014
[Marketing] Getty Images, Beacon Tech, and Cauliflower Pizza – Friday Flutterings
… Dx3 Canada (digital times three – marketing, advertising, and retailing) just finished up, but you can still catch up on some of the great presentations, thanks to this Uberflip hub. 'I like that Getty Images has embraced embedding photos, though there are still (smart) limitations. As HubSpot offers in this piece, “ free comes with a price.” ” … If you’re looking to stay informed about iBeacon and Beacon Technology, Doug Thompson offers news, education, and trend spotting at BEEKn. Stay tuned. Lots of back story on the movie at SlashFilm.
CONVERSTATIONS | TUESDAY, FEBRUARY 11, 2014
[Marketing] A Quick Click RSS Button for Chrome Browsers
Related Stories Showrooming Away from the Counter No Shame in Being Different … Or Same Practice, Purpose, Perseverance, and Playlists in Saturday Videos Fred Astaire was a Content Marketer? 'Believing that content curation is almost as important for small business owners as content creation, I tend to share this cool tool with several people to help save them time. call it a “Quick Click RSS button”, though I believe the official name is RSS Subscription Extension for use with Chrome browsers. This handy RSS Subscription Extension can be found in the Chrome Web Store.
SOCIAL WAYNE | TUESDAY, FEBRUARY 1, 2011
[Marketing] Day 1: People of color impacting the social web. Day 1. Anjuan Simmons #28DaysofDiversity
He is currently a Director at Adverlyze, a company that provides online marketing services. As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human. Even though it’s black history month, the goal for 28 Days of Diversity is to feature not just African-Americans but other minorities in the web/tech space.
CONVINCE & CONVERT | SUNDAY, MAY 20, 2012
[Marketing] Clearing Clouds of Confusion – the 5 Categories of Social Media Software
The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. This is especially true of the marketing management guys like Buddy, Involver, Vitrue, Wildfire, et al who all hope to be end-to-end solutions. ” You need Social Marketing Software (AKA Social Media Management Software and a bunch of gibberish labels). The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. Hard to figure out who does what, right?
KIKOLANI | TUESDAY, JUNE 4, 2013
[Marketing] 10 Ways Strengthen Your Twitter Community with Commun.it
for 14 days for free to find out how valuable it can be for your Twitter marketing. 'Twitter is one of my favorite networks to engage upon, primarily because you don’t have to wait until someone follows you to communicate with them and updates are fast to read as well as send at only 140 characters long. Plus, there are a ton of great tools for Twitter. Why I Use Commun.it. It has been almost a year since Sharel, one of the founders of Commun.it, gave me a personalized tour. During that call, one thing became blatantly obvious. was inadvertently ignoring my followers. Commun.it
WEB METRICS GURU | SATURDAY, JULY 23, 2011
[Marketing] Some Radian6 Insights and other news – Web Journal
Here’s the Visit-Level Segmentation for one Visitor Type (Consumers) on a Technology Site with various components including ecommerce, customer-support, supply-chain, branding, and marketing operations. My editor let me know the first copies of Social Media Analytics have arrived at the main office in Manhattan ( last Wednesday night) and review copies are just being sent out now. I’m having a book signing in Manhattan at the offices of @PeekYou (whose advisory board I’m part of) on August 18th, from 6-8 pm – information is on the sidebar of every page on this site).
SOCIALNOMICS | MONDAY, AUGUST 4, 2014
[Marketing] How to Apply a “Customer First” Mentality to Your Ecommerce Business
Apart from the fact that we marketers love using phrases and buzzwords like Mobile First , there was something else begging for immediate attention. SEO, design, functionality, and marketing, last time we checked, all got down on their knees for the customer (and the omnipotent Google also intends to keep it that way). So it doesn’t necessarily mean you have to go to market first with mobile, but that the customer should be able to come and go from whichever touch-point she wants and get the information or get the experience. ”. 'Mobile happened. Now, that stands corrected.
BILL HARTZER | FRIDAY, AUGUST 30, 2013
[Marketing] SEO World Class…. What SEO Snake Oil Salesmen Look Like
The set includes all Search Engine Optimization, Social Media Optimization, Mobile Marketing, Local Search, Reputation Management, Link Building, Analytics, Conversion Rate Optimization, Content Development, Pay Per Click Management etc. So, from what they’re saying, for $99 you get Search Engine Optimization, Social Media Optimization, Mobile Marketing, Local Search, Reputation Management, Link Building, Analytics, Conversion Rate Optimization, Content Development, Pay Per Click Management etc. 'I just love when I get these types of emails. From: Mark Lee. To: bill.
MICRO PERSUASION | SATURDAY, JULY 3, 2010
[Marketing] Question of the Day: Can a Phone Replace a Laptop? (My Take.
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 3 Jul 2009 Question of the Day: Can a Phone Replace a Laptop? My Take: Probably Not) This is something I have been thinking about lately: as smart phones (pick one, any one) get more sophisticated, can one get away traveling for business sans laptop? For me the answer to date has been: sort of. Whats your view? Flattered.
MICRO PERSUASION | SATURDAY, JULY 10, 2010
[Marketing] Five Fantastic Friendfeed Filters for Flow - The Steve Rubel Stream
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 10 Jul 2009 Five Fantastic Friendfeed Filters for Flow Friendfeed, it seems, isn't going mainstream anytime soon. That doesn't mean it doesn't rock. In fact, I am using it a ton as a real-time front end for in-bound social flow. Combine these with email alerts and Gmail and it gets even better. Thanks Steve.
TWIST IMAGE | SUNDAY, MARCH 2, 2014
[Marketing] Killer Online Content With Brian Clark Of Copyblogger
In the past few years, Clark and his team, have built Copyblogger Media - a company that offers software and training with over 100,000 customers who are doing their best to create better content marketing online. have known Brian for many years, and we finally managed to schedule a conversation about the changing landscape of blogging, social media and content marketing. content marketing. digital marketing. marketing blogger. marketing podcast. It''s not an easy ask. It''s something that most brands struggle with. Enjoy the conversation. blogging.
KIKOLANI | FRIDAY, DECEMBER 9, 2011
[Marketing] Fetching Friday – Resources Mashup & Wonderful World
Proving Trust on the Web – For those of us who’ve been deep in the trenches of online marketing for years, the question of who to trust may seem inane. Small Business Social Media Tips From the Pros – Small business social media marketing: hot tips from the pros on how small businesses can use social media to get more clients. How to Create a Jaw Dropping Social Media Strategy in 5 Steps – Like most marketing plans, social media channels need to go through the following five goals in order to produce the kind of results that are truly profitable.
KIKOLANI | FRIDAY, OCTOBER 21, 2011
[Marketing] Fetching Friday – Resources Mashup & Baby Monkey
54 Books Every Business Owner And Marketer Must Read – If you are doing your own marketing then you need to read and implement the ideas of every book on this list to find out what works today. Reactions From SEOs Come Loud, Fast & Often Angry To Google’s Switch To Encrypted Search – Google caused a major stir in the search marketing community today with the news that it will begin encrypting searches and outbound clicks by default in some situations. The Resources Mashup. Blogging / Writing. Business / Career. Personal Development / Productivity.
SOCIAL WAYNE | MONDAY, DECEMBER 19, 2011
[Marketing] Antyony Fraiser’s Playd iPhone and Android Apps Now Available
If so you’re in luck as playd iPhone and Android apps are now available for you to download on both the iPhone app store and Android Market place. Originally posted on BlackWeb20.com. Are you into gaming or mobile or social gaming or earning rewards or all of the above? Playd allows you to you rate, share, and discuss the games you love with your friends! In an email sent last night Playd founders say: I’m proud to announce that Playd is finally born! We spent the entire summer building and collecting feedback from you guys and now you can see it in action. Playd. BlackWeb 2.0
SOCIAL WAYNE | MONDAY, NOVEMBER 29, 2010
[Marketing] Samsung Galaxy Tab unboxing video makes my iPad sad. #galaxytab
In terms of the applications, it’s comes down to what is available on Apple’s iTunes app store vs Google’s growing Android Market place. Last week I was mailed a Samsung Galaxy Tab via @samsungmobileus to test and review mainly because of a tweet sent by @HarrietCammock asking would I recommend the Samsung Galaxy Tab. marioarmstrong @chipperd @BrothaTech @urbanreporter @waynesutton @SoldierKnowBest Would u recommend te Galaxy Tab frm Samsung Fri Nov 19 17:02:53 via web Harriet Cammock HarrietCammock. Now after using the Samsung Galaxy Tab for a few days my opinion has changed.
SOCIALNOMICS | MONDAY, JULY 14, 2014
[Marketing] Has Everyone Gone YouTube Mad?
It doesn’t matter what this message is, or how serious it is either, virtually everyone is using YouTube as a method of advertising, marketing and entertainment. Videos are the perfect medium in a digital age where online ‘branding’, (no matter how awful it sounds) is so vital in the current competitive job market. These companies are dedicated to online video marketing campaigns. For instance, video production company , Lambda Films are one of the many businesses who are dedicated in producing these online marketing campaigns through audio-visuals. Low Cost.
TWIST IMAGE | SATURDAY, JANUARY 29, 2011
[Marketing] Find Your Vision And Creativity
Forget that fact that Alex was one of the guy's behind one of the most exciting advertising agencies of all time ( Crispin Porter + Bogusky ), and forget the fact that many in the marketing community (myself included) consider him one of the smartest creative minds our industry has ever seen. marketing community. I want to be Alex Bogusky. and you should too. while back, Alex decided to leave it all behind and look for something else. He also now hosts his own online show, and this week's episode is called, Unlocking Your Personal Vision. This should inspire you. alex bogusky.
SPIN SUCKS | TUESDAY, SEPTEMBER 21, 2010
[Marketing] Innovation and Creativity As Part of Everyone’s Jobs
Frost noted that company research showed that there was a total world market of two million units for a $499 phone, the most expensive phone that anyone had yet sold. The traditional market research relied on historical precedent, so it missed an inflection point occurring right then in 2004 when mobiles shifted from being utilitarian devices to fashion accessories. Last week we conducted a mini poll to see how many of you have skunkworks teams at work. It was developed by a small group within Motorola, with strong support from CEO Ed Zander and CMO Geoffrey Frost. alone. Not yet.
DANNY BROWN | FRIDAY, SEPTEMBER 3, 2010
[Marketing] Email or RSS – Feeding the Inbox - Danny Brown
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Email or RSS – Feeding the Inbox - Danny Brown Email Marketing On Me says: September 4, 2010 at 4:05 am [.] Finest Online marketing Techniques For 2010 | Online Green Home Business says: September 4, 2010 at 7:51 am [.] Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Email or RSS – Feeding the Inbox September 4, 2010 36 voices share yours! But here’s the thing. If so, why? artyku?
ARI HERZOG | WEDNESDAY, DECEMBER 26, 2012
[Marketing] The Purpose of Twitter
instantly smiled at the metaphor and began attributing him in my digital marketing courses. When he's not blogging, Ari helps brands improve their digital media marketing. Jeffrey Levy commented on this blog in 2008 that his description of Twitter was a source of filtered, purified water out of a raging river. tell my students that I compare LinkedIn to the Chamber of Commerce, Facebook to the cocktail party, Pinterest to the digital scrapbook, Tumblr to the photo collage, and Twitter to the river. would not expect anyone to notice I stopped tweeting. ariherzog. Got a question?
SOCIALNOMICS | TUESDAY, MAY 8, 2012
[Marketing] Exploring Strategies For Successful Social Engagement with Travis Unwin of Sitewire
As part of our interview series on effective use of social media marketing, I recently caught up with Travis Unwin , Director of Media Strategies for one of Awareness’ partner agencies Sitewire , a full service digital marketing and interactive advertising agency. This is why Sitewire’s consultants share diverse backgrounds – marketing, consumer psychology and customer service. As a socially-savvy marketer should, Travis sees the job of his team at Sitewire as business strategists first, with an eye towards how social marketing can support these objectives.
DREW'S MARKETING MINUTE | TUESDAY, MAY 21, 2013
[Marketing] So you want a career in advertising?
can teach them about marketing but I can’t make them honest or hard working. 'I was recently contacted by a college student who asked if he could interview me for one of this classes. One of the questions he asked is one I get a lot, so I thought I’d share my answer with you here. If you aspire to be in our business — I hope it helps. If you’re already in the business — what did I miss? What advice would you give to anyone who was aspiring to enter the field of advertising? Yikes… there are lots of things to know but here are some of the biggies.
SPIN SUCKS | THURSDAY, SEPTEMBER 9, 2010
[Marketing] Focus Strategically On the New Social Tools | Spin Sucks
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 09 2010 Focus Strategically On the New Social Tools By Gini Dietrich | Email | Print | 12 Comments | It’s time for the Arment Dietrich Facebook question of the week! ’? How do you get them past image creation and messaging in the old idiom? Thanks!
THE BLAKERY | THURSDAY, FEBRUARY 28, 2013
[Marketing] Your Computer Is Not Your Friend
Asks you “what’s on your mind” without having it permanently etched in a data base somewhere to sell to Facebook marketers. There was a time when I forgot how important friends were. There was almost zero people in a twenty mile radius I could call if things were difficult. forgot that spending time on social media is not “social” time. literally didn’t have good girlfriends–and it was negatively affecting my life. Community is not just something you build so you have users for your website. It’s something you REALLY need in your life.
TWIST IMAGE | WEDNESDAY, SEPTEMBER 25, 2013
[Marketing] 10 Brand New Books That You Should Read
Epic Content Marketing - How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi. In a world where everyone is talking about the merits of content marketing, Joe Pulizzi is one of the true, experienced voices in the space. If you''re looking at how to bulk up your content marketing strategy, or where to get started, this is a great primer and is right up there with Content Rules. Here''s a conversation we had back in 2012: SPOS #289 - Content Marketing With Joe Pulizzi. epic content marketing.
MINDJUMPERS | TUESDAY, MARCH 15, 2011
[Marketing] Howdy From SXSW in Austin, Texas!
Navigate In Social Media With The Social Marketing Compass [infographic]. Tweet Guest blog written by Iben Larsen, who is a cultural anthropologist and MA in Media Science, based in Copenhagen. She’s p assionate about entrepreneurship, networking, personal and professionel development. Currently, she is at the South by Southwest Conference in Austin, Texas, from where she is blogging. You can follow her on Twitter at @ibeniben. Howdy from SXSW in Austin, Texas! It is hectic, and wonderful and none of the people I have talked to have had an overview. The Conference Center.
SOSHABLE | WEDNESDAY, AUGUST 21, 2013
[Marketing] Google Says Google+ Doesn’t Influence Rankings
It’s one of the most hotly debated issues in all of search engine optimization and digital marketing right now. 'Does Google+ influence search rankings to any noticeable degree? lot of people, experts included, are claiming that not only does Google+ have an affect on rankings, it is one of the most important ranking factors going. Other people, also experts included, are saying that it makes no appreciable difference. Who’s right? Who’s wrong? Let’s take a look at the newest opinion to hit the scene, one that carries a lot of weight. Did you read the title?
CONVINCE & CONVERT | WEDNESDAY, APRIL 18, 2012
[Marketing] Social Media Time Savers: 4 New Productivity Tools and How to Use Them
While a few of these tools can be used solely as a creative outlet, they can also serve as a way to harness creative energy that can be put toward your content marketing efforts so you can maintain a cohesive, high-quality, and consistent strategy. Self-proclaimed as “the spreadsheet-free editorial calendar system,” DivvyHQ lets you “divvy” and conquer your content marketing efforts. Springpad hasn’t hit the mainstream market yet like Pinterest has, but there’s a chance for it to go there soon if it plays its cards right. DivvyHQ. Pinterest. Then you can start pinning!
PUSHING SOCIAL | MONDAY, OCTOBER 27, 2014
[Marketing] How to Successfully Change Your Blog’s Topic
During 2011 and 2012 I rapidly tested dozens of different marketing-related subjects and content types until I found the format and editorial schedule you’re reading today. 'Pushing Social was intended to be a social news blog similar to Mashable. had a good start and felt good about the topic. But within a few months growth began to stall. The signs were imperceptible at first: Visitors were leaving the blog within 7 seconds. Obviously no one was reading our content. Articles weren’t getting shared on Twitter and LinkedIn, the primary distribution channels for our content. How to Pivot.
GAURAVONOMICS | FRIDAY, NOVEMBER 5, 2010
[Marketing] When You Want to Change the World, a Lifetime is Short-Term
If you liked this post, you might also like: The Ultimate List of Meetups, Events and Conferences for Marketers, Entrepreneurs and Activists in Asia Low-Tech Real-Life Social Networking Game at NEN E-Leader Workshop Disruptive Skills, Gifts and IdeaSlivers The IdeaSliver Manifesto How to Build a Social Network Based on a Single Feature Mail Today on Why the Internet is the Perfect Hunting Ground for Entrepreneurs. At the recent Startup Fair organized by the IMT Ghaziabad Entrepreneurship Cell , I moderated a panel on the importance of vision for entrepreneurs. Share this on del.icio.us.
TWIST IMAGE | THURSDAY, APRIL 21, 2011
[Marketing] Defensive Branding
But, as Marketers, we have to be careful. marketing case study. Should brands respond to all negative comments? The common held response to a question like that is usually a stern and obvious, "yes!" " In theory, it makes perfect sense. In practice, what do you think is really going on? From a customer relationship management standpoint, it's clear that every complaint can best be viewed as an opportunity for a brand to connect to a customer (my often trotted-out line of "real interactions between real human beings" comes to mind. again). Fair or not.
DANNY BROWN | SUNDAY, AUGUST 8, 2010
[Marketing] Introducing Headway Theme Made Easy - Danny Brown
Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Introducing Headway Theme Made Easy August 8, 2010 10 voices share yours! Share Save For over a year now, I’ve used the Headway premium WordPress theme ( affiliate link ) on this blog, as well as a few other sites I’ve built both for myself and clients. I’ve written about it a few times on this blog, and have a dedicated page to show a few things that the Headway theme can do. So you’d be right when you say I’m a bit of a fan. Thanks!Angela
PROBLOGGER | FRIDAY, SEPTEMBER 16, 2011
[Marketing] If You Don’t Stop Doing This One Thing, Your Blogging Business Will Never Go Anywhere
This guest post is by Tommy Walker, Online Marketing Strategist and owner of Tommy.ismy.name. The problem with the “Facebook marketing world is that too many marketers are focused on the “get more fans aspect, and completely neglect how you can use the platform to genuinely learn more about how to communicate with your customer base. wanted to put out a free series that wasn’t just about Facebook marketing, but focused on developing an engaging voice that could be woven into every aspect of a business. Why are you reading this article? So what?!
BLUE FOCUS MARKETING | WEDNESDAY, JUNE 12, 2013
[Marketing] Facebook Home – The Pursuit of Social WOW for Brands
Commercials such as these show marketing rhetoric at its best. Edelman – Global Co-leader, Digital Marketing and Sales Practice, McKinsey & Company. 'On April 12, in an exclusive partnership with AT&T, HTC released the exciting new HTC First. The First has many new features , perhaps the most exciting of which is the inclusion of the immersive new mobile platform Facebook Home. This new take on the mobile social experience should better equip brands to put the “wow” into their interactions with their Facebook community. Leave your family at the table. Features.
FRESHNETWORKS | TUESDAY, OCTOBER 5, 2010
[Marketing] FreshNetworks Blog: Top five posts in September
As a social media agency , FreshNetworks aims to bring you the best posts in social media, online communities, marketing and customer engagement online. What is interesting to see is that Cadbury has recognised that offline is converging with online – something that all digital marketers need to be aware of. ways marketers could use Facebook Places. This add another geolocation tool into the market alongside the likes of Foursquare and Gowalla and the reach of Facebook will put geolocation tools in the hands of lots of people. Image by darren131 via Flickr.
WISDOM LONDON | TUESDAY, MAY 4, 2010
[Marketing] Social media strategy: What really matters « Wisdom London
HOWEVER: if you know you want to be a thought leader, or become closer to your target audience, or learn about a new market you can do it here. Kate Spiers is director and founder of Wisdom London She opines, shares, occasionally shows off and never flirts @wisdomlondon Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on May 4, 2010 at 9:37 pm and is filed under social media , wisdom with tags brand awareness , Loch Ness monster , marketing strategy , ROMI , social media , social media strategy , thought leader. So let’s be pragmatic.
WISDOM LONDON | SUNDAY, AUGUST 8, 2010
[Marketing] From “mass” to “micro”: When to take online offline
Follow Kate on Twitter.but feel free to mail me , call me or buy me a coffee too Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on August 8, 2010 at 6:43 pm and is filed under social media , wisdom with tags blog , Facebook , marketing , offline , online , online engagement , relationship marketing , social media strategy , twitter , wisdom london. But is online engagement enough? And, if we’re honest, are we sometimes hiding behind it just a little bit? It’s an interesting dichotomy. If you sense a meeting of minds, let it flow.
SOCIALNOMICS | THURSDAY, SEPTEMBER 11, 2014
[Marketing] 7 Surefire Social Media Strategies for Your Business
And as a business owner, you should make use of it – what once was just a pastime turned into a powerful marketing instrument you cannot afford to ignore. The most important thing to understand before you start working on your social media marketing is that it is as serious as any other part of your business strategy. 4. Content Marketing. Here are 7 simple strategies that will help you out: 1. Follow a Plan. For example, set a minimum of how many posts and tweets you make every day and stick to it no matter what. 2. Walk the Extra Mile. How To Social Media
JUGNOO | FRIDAY, AUGUST 16, 2013
[Marketing] PinLeague Serves Up Great Pinterest Data
Pin League was started by a development team that was looking for answers for their own site: “We began using Pinterest in early 2011 as a solution for our own marketing purposes while building BridesView.com. ” Marketers can target pinners who are interested in similar content, sharing new content and being active in the community, and who influence others. 'Pinterest Web Analytics are only available to companies with a verified web site, and they aren’t very comprehensive. PinLeague has shown up to fill in the gaps. For more information click here.
CONVINCE & CONVERT | TUESDAY, JUNE 26, 2012
[Marketing] The Power of Information
It’s for this reason that businesses can no longer be the ostrich with their head in the sand when it comes to information, consumer questions, and transparent marketing. ?? Marcus Sheriden passionately speaks and writes about business and marketing on his blog, The Sales Lion. Make sure to download his popular, 230-page FREE eBook—“ Inbound and Content Marketing Made Easy” The Power of Information is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. We live in a time of immediate answers. We’ve got to be real.
KIKOLANI | MONDAY, NOVEMBER 21, 2011
[Marketing] Buffer Review – My Favorite Time Saving Twitter Tool
Get More from Twitter – Twitter Marketing eBook Review. As I recently mentioned in my BlogWorld recap , I met Leo Widrich , one of the guys behind the Buffer App for Twitter sharing. Now as many of you might know, I’m a huge fan of HootSuite for my Twitter management needs. For the longest time, I have heard people raving about Buffer, but I figured I didn’t need another app to schedule tweets since I could already schedule tweets in HootSuite. What I didn’t realize is how much simpler Buffer really is. Let me demonstrate. from Buffer for writing this post.
SPIN SUCKS | THURSDAY, FEBRUARY 23, 2012
[Marketing] Social Media and the Solution to Your Problems
The one-way nature of traditional marketing means our messaging is a reflection of who we are. Today’s guest post is written by Ken Mueller. My wife is trying to kill me. She just read this book, French Women Don’t Get Fat , and apparently one of the reasons French women don’t get fat is because they drink a lot of water. OK, they do a lot of other things as well, but my wife’s big takeaway was: Drink a lot of water. As a result, I feel like every time I turn around, there she is, handing me a glass of water. Got a cold? Drink more water. Got a headache? Drink more water.
JUGNOO | THURSDAY, JANUARY 12, 2012
[Marketing] Is Being Hyper-Connected Making Us More Disconnected?
originally appeared on Jugnoo Social CRM and Social Marketing Blog - making your business social under a Creative Commons license. ? Phone > Email > Text > MMS > Blogging > Facebook > Video > Twitter > Google+: that’s a quick and dirty look at the basic evolution of our communication channels over the past few years. We’ve grown faster, smarter, more technologically savvy, and more efficient with the tools and services we use to communicate with one another in this digital era. Are we not spending enough time away from technology? Enjoy this post?
TWIST IMAGE | FRIDAY, OCTOBER 26, 2012
[Marketing] The Way We Talk About Business
The iPad had been outselling desktop computers since the launch of iPad 2, Amazon , Google , Samsung and others have been aggressive to enter the tablet market. Last week at the Consumer Electronics Association CEO Summit , many senior executives from Sony , Panasonic and VOXX expressed their bullish outlook for the tablet market. After three years of the iPad being in market, was it saturated? The public market is pushing too hard for everything to be better, sell more and do more that it did last quarter. That the tablet market is now mature? Better? Faster?
WEB METRICS GURU | THURSDAY, NOVEMBER 18, 2010
[Marketing] Alterian Alchemy launches
Just found out today Alterian launched a new consolidated marketing and analytics platform dubbed Alterian Alchemy. And in another way, what Alterian is doing with Alchemy sounds a lot like SalesForce Chatter. In any case, I see it as important that marketers want a consolidated solution that lets them listen across each channel (twitter, facebook, email, etc) and then respond via an Alchemy module (and all the modules talk to each other – at least, we should assume they do since Alchemy is a framework). A webinar took place today (I missed it) that explained Alchemy.
LOUIS GRAY | WEDNESDAY, FEBRUARY 9, 2011
[Marketing] Echo Prepares World for Migration to a Web of Streams
The company hopes to also offer a custom application store that enables partners to connect hours of effort to dollars through showcasing their apps on the market. The foundation of the Web is moving from one of unchanging static pages to continually updated streams fed by external services. Gone is the time when publishing an article or a site was the final step in creating content. Instead, this can often signify the beginning of the content's life, as it is shared, retweeted, liked, commented on, and further distributed. The conversations, traffic flow and revenues have moved on."
SMALL BUSINESS MAVERICKS | FRIDAY, DECEMBER 7, 2012
[Marketing] Start Your Own Google+ Community
If you don’t have a Google+ account right now and you are trying to brand yourself online or engage in online marketing in any way, then you should get an account. Yesterday, while no one was looking, Google+ introduced Communities. Evidently, a bunch of people were looking because within minutes hundreds of new communities started appearing on the social network. As of this writing, some communities are approaching 10,000 members. Not bad for a 24-hour period. Communities within the context of Google+ is a good idea. Communities is just one more aspect of that. If so, join them.
SMALL BUSINESS MAVERICKS | FRIDAY, APRIL 6, 2012
[Marketing] So You Think You’re Too Busy To Maintain A Blog
If you think you’re too busy to maintain a blog, then hire a small business marketing professional to do it for you. If you have a website, then you need a blog. There’s no question in today’s competitive online world. If nothing else, writing regular content your blog will continually remind the search engines you exist, and they are constantly searching for new, up-to-date and relevant content. Blogs help websites rank in search results, and ultimately that has to be your goal. There are two arguments against blogs that we hear regularly.
SMALL BUSINESS MAVERICKS | SATURDAY, FEBRUARY 4, 2012
[Marketing] Why You Should Never Duplicate Product Descriptions
Finally, when creating articles for guest posts or article marketing, ensure that each article is only published in the one place. Having an online presence is very different to an offline one. Offline, you can publish a catalog and no one really cares if some descriptions are very similar if not identical (apart from name or color references). Online, the opposite is true. If you have products that have identical or near identical descriptions, then you could find that some of that content never appears in search results. The reason? It’s not just on your main website either.
SMALL BUSINESS MAVERICKS | MONDAY, JANUARY 30, 2012
[Marketing] Guess What? The Google Bots Never Made A Purchase
It’s an interesting situation for small businesses, especially those in competitive markets. Search engine optimization is fine, however, small business owners should remember one important lesson – the Google Bot has never ever made a purchase; your customers do. There’s an interesting interview with Hamlet Batista that discusses how too much SEO can harm a website, and it can. Your web pages need to be written so that potential customers can access your content quickly and easily. The article discusses, for example, changing navigation links to match keywords.
SMALL BUSINESS MAVERICKS | THURSDAY, JULY 21, 2011
[Marketing] What Is True Reach?
But why does a social media marketer’s true reach often measure lower than their own follower count? Klout users will recognize the metric known as “true reach. Even if you don’t use Klout but are active in social media, you might have heard the term. But what does it mean? True reach is a measure of your target audience’s real strength. For instance, if you follow 100 people on Twitter and each of them follow 100 people, your potential audience is 100 X 100, or 10,000 people. But that isn’t your true reach. It’s your potential reach.
SMALL BUSINESS MAVERICKS | SUNDAY, JULY 10, 2011
[Marketing] Should You Design Your Website Using WordPress?
Finally, you can go all out and spend money on one of the premium WordPress themes on the market. More and more, I’m seeing small business websites using WordPress as a CMS. Even churches and community service organizations are using WordPress as a CMS and designing their websites using this free open source software. Is that a good idea? In a word, there is nothing wrong with using WordPress as a CMS. In fact, that’s what it is. However, WordPress started out as a blogging platform and branched out from there. There are a number of ways you can go with WordPress.
MICRO PERSUASION | MONDAY, JULY 12, 2010
[Marketing] Conversation of the Day: Is Blogging a Step Backward? - The Steve.
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 12 Jul 2009 Conversation of the Day: Is Blogging a Step Backward? Akiva : "I keep thinking that I need to get back to blogging but then I think of how it seems like a step backward from what Im doing here. Is the only difference really a personal domain and the ability to have longer posts? Great thread on Friendfeed.
WAXING UNLYRICAL | WEDNESDAY, DECEMBER 7, 2011
[Marketing] My Wake Up Call
He has worked in communications and PR for 25 years, and specializes in social media, consumer marketing, product launches, corporate and internal communications, b2b and entertainment. Guest post by Martin Waxman. remember a time not too long ago when I knew how to do my job really well. I’d get up in the morning, scour the media and go to work, confident that when a client would call, I could help them out. knew what worked by doing; that is, based on success. And (mostly) they were. Like many people who follow this model, my mantra became, “Because that’s the way we do things.”
JACOB MORGAN | WEDNESDAY, MAY 28, 2014
[Marketing] Driving Culture Change Ain’t So Easy!
joined Sarah Cooke, associate vice president from Great Place to Work and Deb Stambaugh, the senior director of talent marketing from SAP. 'Yesterday SAP invited me to join their radio program called “Game Changers” to talk about transforming corporate culture within organizations. We talked about collaboration, millennials, the future of work, and a whole bunch of other things. We had an hour long chat about culture and the future of work and it’s one of the more up-beat and fun radio appearances I’ve done. How do you start your business day? The experts speak.
SMALL BUSINESS MAVERICKS | TUESDAY, JUNE 24, 2014
[Marketing] How To Start Generating Traffic On Your Blog
Internet marketing is part of the whole omnichannel experience today’s consumer is becoming accustomed to and I don’t think it’s going to go away. Your marketing campaigns, reputation management, brand recognition, and customer loyalty are equally part of the mix and are affected by social media, email, niche communities, and SEO. 'Search Engine Journal has an impressive addition to their Blogging 101 Series — this one’s called Traffic Generation For Blogs On A Budget. Learn How To Do These Simple Things. Social Media Scheduling. Reddit Advertising.
WEB METRICS GURU | SUNDAY, JUNE 27, 2010
[Marketing] Web Journal – Weekend Developments – Cookie Values
As Scoble points out, it is helpful to location app users if they can tell if their friends are still at a location, and determining how long users spend in businesses can have a significant impact of location-based marketing. To end this post – Marketing Pilgrim talks about Cup of Joe: Those Who Can’t Blog, Make Infographics such a. Timeline of Marketing Channels. A couple of things cropped up over the last day including a New U.S. Federal Policy on Web Measurement and Customization that I heard about from the Web Analytics Message Board on Yahoo! History BitTorrent.
TWIST IMAGE | TUESDAY, MARCH 29, 2011
[Marketing] The Art And Innovation Of Listening
For almost a decade, many digital marketing professionals (myself included) have been banging the drum of monitoring online spaces to better understand how your products are positioned. On April 7th and 8th, the company will be hosting an event in Boston titled Social 2011 - their first-ever user conference that features marketing professionals from companies like Dell , PepsiCo , the American Red Cross and hundreds more. digital marketing. It's never been easier to hear what your consumers are saying about you behind your back. Social 2011. brand. brand reputation. google.
PROBLOGGER | SATURDAY, APRIL 9, 2011
[Marketing] 3 Ways to Use Twitter Favorites
This guest post is by Ryan Barton of The Smart Marketing Blog. is more telling than any marketing copy. It’s no secret—social media is the digital form of testimonials and word-of-mouth marketing. I’ll trust my followers’ opinions about a product exponentially more than I would an integrated marketing campaign for the same. But I’ve also had followers favorite some marketing advice they thought was valuable, or a link to one of my latest blog posts they wanted to reread at a later time. Others favorite a tweet they find funny.
KIKOLANI | FRIDAY, SEPTEMBER 2, 2011
[Marketing] Fetching Friday – Resources Mashup & Grinding the Crack
45 tips to make more money with affiliate marketing – if your affiliate profits aren’t what you would like them to be, try some of these great tips. awesome SEO and online marketing infographics – the top SEO infographics plus a nice list of resources for creating and promoting infographics. Top 50 social media blogs of 2011 – a great list of blogs to follow for your social media marketing needs! The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week.
KIKOLANI | FRIDAY, DECEMBER 2, 2011
[Marketing] Fetching Friday – Resources Mashup & Finding Oregon
Ways To Use Slideshare To Get More Blog Traffic – It seems that Slideshare has gone and done the impossible – turned the powerpoint deck into a content marketing darling. 119 Free Internet Marketing Tools to Grow YOUR Online Business or Blog – Like free stuff? Search Engine Marketing vs. Social Media Marketing: The Showdown – The benefits of search over social, vice versa, and why you should invest in both. The Resources Mashup. Blogging / Writing. What are you creating? Business / Making Money Online. Here are 8 ways to create file back ups.
SPIN SUCKS | FRIDAY, MARCH 9, 2012
[Marketing] Gin and Topics: Strawberry Pie and a Gun Leaving People Speechless
My Marketing in the Round co-author, Geoff Livingston , writes a compelling blog post about how Google is hoping to compete with Facebook and others…by putting people on the street. I really thought yesterday was Friday. got up to write Gin and Topics and got halfway through before I realized it was only Thursday. What a disappointment! But that’s OK. Friday is here now. Only one thing…it’s daylight savings this weekend. So you’re going to lose an hour. Try not to be too grouchy about it. And…for all of you at SxSW? I’m officially envious.
KIKOLANI | THURSDAY, DECEMBER 13, 2012
[Marketing] How To Build an Awesome Video Trailer For Your Blog
In addition to their entertainment factor, trailers are killer marketing tools. If you’re a marketer, you know that people don’t make decisions based on logic. Let’s dive into the step-by-step “trailer creation formula,” starting with… Step 1: Refine Your Marketing Message. Personally, I don’t focus too much on social media ( email marketing is where it’s at ), but it’s important to start creating awareness of your project as soon as possible. Email Marketing. This is a guest post by Logan Marshall. Sweet.
NOWSOURCING | FRIDAY, JULY 13, 2012
[Marketing] RIP Digg: Enter the New Social Media Frontier
” - Tamar Weinberg , former top user of Digg, author of The New Community Rules: Marketing on the Social Web. Digg truly revolutionized social voting & fueled a new paradigm of social media marketing in Twitter’s infancy & with Facebook’s rise. Early Times. Back in the old school days of the social web (2005-2008), Digg.com was the place to be. If you were a top Digg user, you had clout (not klout, that’s for newbies, stick with me here) in the newly emerging Web 2.0 world. Connections were made and lifelong friendships emerged. People were happy.
TREY PENNINGTON | WEDNESDAY, DECEMBER 16, 2009
[Marketing] Three Focal Points to Help You Keep Your Nerve When Times are Tough
Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ Three Focal Points to Help You Keep Your Nerve When Times are Tough by trey on December 16, 2009 The crumpled dollar bill in my hand was my last. Literally my very last dollar. As a small business owner and a father of six, being down to the last dollar was something well past scary. Too many business are facing scary economic times. made it through that time the same way we’ll make it through this time: by thinking through three focal points. survived them.
WHAT SPINKS THINKS | WEDNESDAY, NOVEMBER 24, 2010
[Marketing] Biz Book Review: Predictably Irrational by Dan Ariely
Business and marketing is all about understanding people. I decided I was going to buy this book before I even knew it existed. I randomly sat in for Dan Ariely’s talk at the last SXSW because the title looked interesting. He was the best speaker I saw at SXSW. Ariely focuses on “Behavioral Economics. He performs studies with actual people to analyze how we make our decisions. Through his studies, he’s found that we all make irrational decisions every day in a very predictable manner. Everything from why “FREE!
WEB METRICS GURU | SATURDAY, APRIL 21, 2012
[Marketing] Social Media Analytics Summit 2012 San Francisco #smas12 and Web Journal April 15th -21st
Semphonic continues to innovate with the a new framework for digital marketing – check out Gary Angel’s post. Spoke at the Social Media Analytics Summit earlier this week in San Francisco; the conference was packed and pretty good, most people I spoke with were happy with the content. My presentations from April 16th evening session and April 17th morning session are downloadable PDF files, in case anyone wants to view them, and both were well received. It was also great seeing Gary Angel for dinner (Semphonic) again and meeting Pete Mannix from Venuelabs.
CONVINCE & CONVERT | THURSDAY, SEPTEMBER 23, 2010
[Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
You and your compadres in your organization need to perform a serious audit of how you’re spending every minute of every day (especially in the marketing and customer service arenas). Consider your fans – your advocates – your 1%ers – your volunteer marketing army. the QA portion of r… [link] [link] Wissensauslese RT @jaybaer: Nobody Said Social Media Was Easy: Social media isn’t inexpensive, it’s different expensive… [link] #marketing [link] Innovate AZ Nobody Said Social Media Was Easy: Social media isn’t inexpensive, it’s different expensive.In
LAUREL PAPWORTH | TUESDAY, AUGUST 3, 2010
[Marketing] Election 2010: GetUp Tony Abbott Mashup
Training: Social Media Marketing Campaign course (15). After the last election, all the government websites were wiped. That’s how it works. You get a new government and a new archive of information. I’m not sure why they do that? So we can’t quote past history maybe? Only now, we have the long tail of comments: Interesting move – Having women say Tony’s words back to him. What do you think? Gratuitious hot guy. Please spell out I.R.O.N.Y before going all politically correct on me. Ah but it could be so much more. Or respond to your tweet? Lemme know? Web 2.0
JEFF KORHAN | WEDNESDAY, SEPTEMBER 22, 2010
[Marketing] I Agree with Mark Zuckerberg - Jeff Korhan
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « SAY What? Main | Customer Driven SEO Leads You to Their Favorites » September 22, 2010 I Agree with Mark Zuckerberg When it comes to how social works - especially in regards to social marketing for your small business, Facebook CEO is proving once again that he is taking the long view. Social marketing is much the same. This is the nature of relationships, and consequently the nature of social marketing for your small business.
ENGAGE | WEDNESDAY, MARCH 30, 2011
[Marketing] What Being on the Radio Taught Me About Writing
The producer at WTOP allowed me to go on the air as a favor to a marketing and PR colleague I worked with. E verything I learned about writing I learned on the radio. All right, that’s not entirely true. But I’ve learned a lot. My first stint on Washington, D.C.’s radio juggernaut WTOP (“traffic and weather on the eights”) was nine years ago. was asked to speak about upcoming weekend events—at least four or five of them—in Washington. was supposed to be an authority and offer a breezy, assuring discourse about the city. radio audience. Ten minutes before my live spot, I met the producer.
ENGAGING BRAND | TUESDAY, APRIL 10, 2012
[Marketing] How to incorporate Google Analytics data into your social media strategy
Google Analytics has been used successfully to track performance on pay-per-click advertising, and it has now launched social interaction analytics, which measure performance for social media marketing campaigns. First, let’s understand why it’s important to track efficacy in a social media marketing campaign. Google Analytics is undoubtedly the best free web analytics software available for blogs, website owners, e-tailers, and any other kind of website. It helps tracks sales, conversions, sign ups, lead generation data, demographic data, geographical statistics, and much more!
TWITIP | WEDNESDAY, APRIL 14, 2010
[Marketing] Twitter Takes Control Over Client Apps – Good or Bad?
For us regular Twitter users this could mean one thing: Twitter is killing the competition in the client apps market and when the competition is dead we will not get any new exciting features in Twitter clients as often as we do now. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Annie Lane Real-time web specialist and technology junkie. Twitter Takes Control Over Client Apps – Good or Bad? What could it mean for an average Twitter user? He Twitter API will still be open.
WRITTENT BLOG | WEDNESDAY, APRIL 30, 2014
[Marketing] 11 Ways to Write Damn Good Headlines
Not only is this a great way to avoid content marketing mediocrity, but this tactic allows you to use phrases like “the ultimate/comprehensive/definitive guide to” — phrases that are proven to increase CTR. The post 11 Ways to Write Damn Good Headlines appeared first on Inbound & Content Marketing Hub. 'I’m going to be bold here and create an ultimatum for bloggers. Your headline is the most important part of your blog post. As such, it doesn’t matter if the content is top-notch. Sufficiently scared? Use Odd Numbers. Ask a Question. Give an Order.
SMALL BUSINESS MAVERICKS | MONDAY, JULY 28, 2014
[Marketing] How To Implement Structured Data
'Structured data markup is one of those aspects of marketing that can make your eyes glaze over, particularly if you are running a business. But Neil Patel has come to our rescue with his clear explanation of How to use Google’s Structured Data Markup Helper on Search Engine Journal. To quote his article: Stated simply, the Structured Data Markup Helper is designed to help you implement structured data on your site. Structured data is information organized in vast online databases that help to serve search results. The helper shows where you can add markup and how to do it.
SMALL BUSINESS MAVERICKS | WEDNESDAY, JANUARY 29, 2014
[Marketing] 8 Metrics You Should Keep Your Eyes On
Success online isn’t necessarily measured by how many likes you have and how much traffic you get to your website, but if you don’t know those things, then you probably have no point of reference for how successful your online marketing is. 'How do you know if you’re improving if you don’t measure anything? Here are 8 key metrics you should keep an eye on and know off the top of your head. Website Unique Visitors – Total visitor count is good to know, but your unique visitors gives you a better picture of how many new eyeballs are looking at your content.
GEOFF LIVINGSTON | WEDNESDAY, NOVEMBER 13, 2013
[Marketing] Brutal Economic Reality of Fiction and Those Reviews
That’s why writers find jobs working as marketers, teachers, lawyers or journalists. They tell you to market better. Really, you sell books en masse via speaking engagements, direct marketing, media relations, virtual and live blogging tours, and third party reviews. If there is anything I have learned over the past three years with the Fifth Estate , Marketing in the Round , and now Exodus , it is how necessary reviews are. 'People don’t make money from writing novels. Some bestsellers generate just a little north of $10,000. Don’t kid yourself.
SIMON MAINWARING | WEDNESDAY, OCTOBER 6, 2010
[Marketing] Cash registers that do more than give change – they create it
Related posts: September 29, 2010 -- How crowdsourcing is changing business, advertising and cause marketing (0) September 27, 2010 -- What to do when good brands make bad things? www.youtube.com/watch?v=7ellTfDH0eg. 7ellTfDH0eg. This video explains the latest in cash registers from Intel , but it also opens the door to the future of corporate social responsibility and consumer contributions. Imagine the potential for mindful shopping (as described by John Gerzema )? It’s one thing when technology accelerates and improves service to a customer. Or bad brands do good?
MYRLAND MARKETING | TUESDAY, OCTOBER 12, 2010
[Marketing] We Must Practice
Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense WE MUST PRACTICE by Nancy Myrland on October 12, 2010 Image via Wikipedia Think of something you’re really good at, such as golf, public speaking, court reporting, environmental law, you name it. If we want to be great marketers and strategists for our clients, which I do, then we must practice. Isn’t it a great feeling to know you were born with, or developed, these skills? Face it, you’re pretty good!
PUSHING SOCIAL | FRIDAY, JUNE 7, 2013
[Marketing] Are You Giving Away Too Much For Free On Your Blog?
About a year ago, I received an email from fairly well-known internet marketer. That is why I believe that content marketing is the best slingshot that any small biz David can own. 'Everyone says that you should be generous with your expertise, experience, and talents. They say share until it hurts because…you’ll get it back with interest. Others offer a quasi-mathematical ratio that says – give 4,5,6 items of true value before you ask for something in return. Where does that leave you? At some point, you are going to ask. Am I giving away too much? You are.