SMALL BUSINESS MAVERICKS | THURSDAY, JULY 21, 2011
[Marketing] What Is True Reach?
But why does a social media marketer’s true reach often measure lower than their own follower count? Klout users will recognize the metric known as “true reach. Even if you don’t use Klout but are active in social media, you might have heard the term. But what does it mean? True reach is a measure of your target audience’s real strength. For instance, if you follow 100 people on Twitter and each of them follow 100 people, your potential audience is 100 X 100, or 10,000 people. But that isn’t your true reach. It’s your potential reach.
SMALL BUSINESS MAVERICKS | SUNDAY, JULY 10, 2011
[Marketing] Should You Design Your Website Using WordPress?
Finally, you can go all out and spend money on one of the premium WordPress themes on the market. More and more, I’m seeing small business websites using WordPress as a CMS. Even churches and community service organizations are using WordPress as a CMS and designing their websites using this free open source software. Is that a good idea? In a word, there is nothing wrong with using WordPress as a CMS. In fact, that’s what it is. However, WordPress started out as a blogging platform and branched out from there. There are a number of ways you can go with WordPress.
TWIST IMAGE | FRIDAY, OCTOBER 26, 2012
[Marketing] The Way We Talk About Business
The iPad had been outselling desktop computers since the launch of iPad 2, Amazon , Google , Samsung and others have been aggressive to enter the tablet market. Last week at the Consumer Electronics Association CEO Summit , many senior executives from Sony , Panasonic and VOXX expressed their bullish outlook for the tablet market. After three years of the iPad being in market, was it saturated? The public market is pushing too hard for everything to be better, sell more and do more that it did last quarter. That the tablet market is now mature? Better? Faster?
WRITTENT BLOG | THURSDAY, SEPTEMBER 11, 2014
[Marketing] 9 Magnetic Headline Formulas to Grow CTR
Check out this Marketing Land post about Google+ thumbnails alongside headlines. 'Despite a massive influx of interactive multimedia, writing still rules the web. That makes powerful headlines essential for the success of any online blog or business. Everyone on the Internet is competing for clicks, so the skilled creation of alluring headlines is necessary to garner a large audience and increase the click-through rate (CTR) of your content. Luckily, the science of attracting attention through headlines can be condensed into a handful of simple formulas and tricks. Tell Them How To.
BLUE FOCUS MARKETING | WEDNESDAY, JUNE 12, 2013
[Marketing] Facebook Home – The Pursuit of Social WOW for Brands
Commercials such as these show marketing rhetoric at its best. Edelman – Global Co-leader, Digital Marketing and Sales Practice, McKinsey & Company. 'On April 12, in an exclusive partnership with AT&T, HTC released the exciting new HTC First. The First has many new features , perhaps the most exciting of which is the inclusion of the immersive new mobile platform Facebook Home. This new take on the mobile social experience should better equip brands to put the “wow” into their interactions with their Facebook community. Leave your family at the table. Features.
SPIN SUCKS | THURSDAY, FEBRUARY 23, 2012
[Marketing] Social Media and the Solution to Your Problems
The one-way nature of traditional marketing means our messaging is a reflection of who we are. Today’s guest post is written by Ken Mueller. My wife is trying to kill me. She just read this book, French Women Don’t Get Fat , and apparently one of the reasons French women don’t get fat is because they drink a lot of water. OK, they do a lot of other things as well, but my wife’s big takeaway was: Drink a lot of water. As a result, I feel like every time I turn around, there she is, handing me a glass of water. Got a cold? Drink more water. Got a headache? Drink more water.
WISDOM LONDON | TUESDAY, MAY 4, 2010
[Marketing] Social media strategy: What really matters « Wisdom London
HOWEVER: if you know you want to be a thought leader, or become closer to your target audience, or learn about a new market you can do it here. Kate Spiers is director and founder of Wisdom London She opines, shares, occasionally shows off and never flirts @wisdomlondon Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on May 4, 2010 at 9:37 pm and is filed under social media , wisdom with tags brand awareness , Loch Ness monster , marketing strategy , ROMI , social media , social media strategy , thought leader. So let’s be pragmatic.
WISDOM LONDON | SUNDAY, AUGUST 8, 2010
[Marketing] From “mass” to “micro”: When to take online offline
Follow Kate on Twitter.but feel free to mail me , call me or buy me a coffee too Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on August 8, 2010 at 6:43 pm and is filed under social media , wisdom with tags blog , Facebook , marketing , offline , online , online engagement , relationship marketing , social media strategy , twitter , wisdom london. But is online engagement enough? And, if we’re honest, are we sometimes hiding behind it just a little bit? It’s an interesting dichotomy. If you sense a meeting of minds, let it flow.
JUGNOO | FRIDAY, AUGUST 16, 2013
[Marketing] PinLeague Serves Up Great Pinterest Data
Pin League was started by a development team that was looking for answers for their own site: “We began using Pinterest in early 2011 as a solution for our own marketing purposes while building BridesView.com. ” Marketers can target pinners who are interested in similar content, sharing new content and being active in the community, and who influence others. 'Pinterest Web Analytics are only available to companies with a verified web site, and they aren’t very comprehensive. PinLeague has shown up to fill in the gaps. For more information click here.
WEB METRICS GURU | THURSDAY, NOVEMBER 18, 2010
[Marketing] Alterian Alchemy launches
Just found out today Alterian launched a new consolidated marketing and analytics platform dubbed Alterian Alchemy. And in another way, what Alterian is doing with Alchemy sounds a lot like SalesForce Chatter. In any case, I see it as important that marketers want a consolidated solution that lets them listen across each channel (twitter, facebook, email, etc) and then respond via an Alchemy module (and all the modules talk to each other – at least, we should assume they do since Alchemy is a framework). A webinar took place today (I missed it) that explained Alchemy.
KIKOLANI | MONDAY, NOVEMBER 21, 2011
[Marketing] Buffer Review – My Favorite Time Saving Twitter Tool
Get More from Twitter – Twitter Marketing eBook Review. As I recently mentioned in my BlogWorld recap , I met Leo Widrich , one of the guys behind the Buffer App for Twitter sharing. Now as many of you might know, I’m a huge fan of HootSuite for my Twitter management needs. For the longest time, I have heard people raving about Buffer, but I figured I didn’t need another app to schedule tweets since I could already schedule tweets in HootSuite. What I didn’t realize is how much simpler Buffer really is. Let me demonstrate. from Buffer for writing this post.
JUGNOO | THURSDAY, JANUARY 12, 2012
[Marketing] Is Being Hyper-Connected Making Us More Disconnected?
originally appeared on Jugnoo Social CRM and Social Marketing Blog - making your business social under a Creative Commons license. ? Phone > Email > Text > MMS > Blogging > Facebook > Video > Twitter > Google+: that’s a quick and dirty look at the basic evolution of our communication channels over the past few years. We’ve grown faster, smarter, more technologically savvy, and more efficient with the tools and services we use to communicate with one another in this digital era. Are we not spending enough time away from technology? Enjoy this post?
LOUIS GRAY | WEDNESDAY, FEBRUARY 9, 2011
[Marketing] Echo Prepares World for Migration to a Web of Streams
The company hopes to also offer a custom application store that enables partners to connect hours of effort to dollars through showcasing their apps on the market. The foundation of the Web is moving from one of unchanging static pages to continually updated streams fed by external services. Gone is the time when publishing an article or a site was the final step in creating content. Instead, this can often signify the beginning of the content's life, as it is shared, retweeted, liked, commented on, and further distributed. The conversations, traffic flow and revenues have moved on."
MICRO PERSUASION | MONDAY, JULY 12, 2010
[Marketing] Conversation of the Day: Is Blogging a Step Backward? - The Steve.
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 12 Jul 2009 Conversation of the Day: Is Blogging a Step Backward? Akiva : "I keep thinking that I need to get back to blogging but then I think of how it seems like a step backward from what Im doing here. Is the only difference really a personal domain and the ability to have longer posts? Great thread on Friendfeed.
WRITTENT BLOG | MONDAY, MARCH 11, 2013
[Marketing] How to Curate Content for Your Business Blog
Content marketing is only going to get more impactful, so if you’re not on the bandwagon already, now’s the time to jump on. If you’ve been hesitating because this type of online marketing requires so much content creation, get ready for good news: You don’t have to create all that content yourself. Most of the [.]. Content Creation
NOWSOURCING | TUESDAY, SEPTEMBER 2, 2014
[Marketing] Think Big Louisville: It’s Time To Act
Brian Wallace, Founder of NowSourcing , Jason Falls, VP of Marketing at Cafe Press , Tony Schy, Executive Director at Velocity , and Zack Pennington, Co-founder and CEO of US Chia each took turns addressing the crowd. 'It’s time for Louisville to think big. That was the consensus last week at NowSourcing’s Stop Thinking Small Louisville event. Topics covered included startup culture, capital, and the fact that Louisvillians are too nice to tell you your “ugly baby” idea is bad. Rather, we should strive to put Louisville on the map in its own unique way. Photos Courtesy of Brian Wallace.
SMALL BUSINESS MAVERICKS | TUESDAY, JUNE 24, 2014
[Marketing] How To Start Generating Traffic On Your Blog
Internet marketing is part of the whole omnichannel experience today’s consumer is becoming accustomed to and I don’t think it’s going to go away. Your marketing campaigns, reputation management, brand recognition, and customer loyalty are equally part of the mix and are affected by social media, email, niche communities, and SEO. 'Search Engine Journal has an impressive addition to their Blogging 101 Series — this one’s called Traffic Generation For Blogs On A Budget. Learn How To Do These Simple Things. Social Media Scheduling. Reddit Advertising.
JACOB MORGAN | WEDNESDAY, MAY 28, 2014
[Marketing] Driving Culture Change Ain’t So Easy!
joined Sarah Cooke, associate vice president from Great Place to Work and Deb Stambaugh, the senior director of talent marketing from SAP. 'Yesterday SAP invited me to join their radio program called “Game Changers” to talk about transforming corporate culture within organizations. We talked about collaboration, millennials, the future of work, and a whole bunch of other things. We had an hour long chat about culture and the future of work and it’s one of the more up-beat and fun radio appearances I’ve done. How do you start your business day? The experts speak.
TWIST IMAGE | TUESDAY, MARCH 29, 2011
[Marketing] The Art And Innovation Of Listening
For almost a decade, many digital marketing professionals (myself included) have been banging the drum of monitoring online spaces to better understand how your products are positioned. On April 7th and 8th, the company will be hosting an event in Boston titled Social 2011 - their first-ever user conference that features marketing professionals from companies like Dell , PepsiCo , the American Red Cross and hundreds more. digital marketing. It's never been easier to hear what your consumers are saying about you behind your back. Social 2011. brand. brand reputation. google.
WAXING UNLYRICAL | WEDNESDAY, DECEMBER 7, 2011
[Marketing] My Wake Up Call
He has worked in communications and PR for 25 years, and specializes in social media, consumer marketing, product launches, corporate and internal communications, b2b and entertainment. Guest post by Martin Waxman. remember a time not too long ago when I knew how to do my job really well. I’d get up in the morning, scour the media and go to work, confident that when a client would call, I could help them out. knew what worked by doing; that is, based on success. And (mostly) they were. Like many people who follow this model, my mantra became, “Because that’s the way we do things.”
PROBLOGGER | SATURDAY, APRIL 9, 2011
[Marketing] 3 Ways to Use Twitter Favorites
This guest post is by Ryan Barton of The Smart Marketing Blog. is more telling than any marketing copy. It’s no secret—social media is the digital form of testimonials and word-of-mouth marketing. I’ll trust my followers’ opinions about a product exponentially more than I would an integrated marketing campaign for the same. But I’ve also had followers favorite some marketing advice they thought was valuable, or a link to one of my latest blog posts they wanted to reread at a later time. Others favorite a tweet they find funny.
SPIN SUCKS | FRIDAY, MARCH 9, 2012
[Marketing] Gin and Topics: Strawberry Pie and a Gun Leaving People Speechless
My Marketing in the Round co-author, Geoff Livingston , writes a compelling blog post about how Google is hoping to compete with Facebook and others…by putting people on the street. I really thought yesterday was Friday. got up to write Gin and Topics and got halfway through before I realized it was only Thursday. What a disappointment! But that’s OK. Friday is here now. Only one thing…it’s daylight savings this weekend. So you’re going to lose an hour. Try not to be too grouchy about it. And…for all of you at SxSW? I’m officially envious.
CONVINCE & CONVERT | THURSDAY, SEPTEMBER 23, 2010
[Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
You and your compadres in your organization need to perform a serious audit of how you’re spending every minute of every day (especially in the marketing and customer service arenas). Consider your fans – your advocates – your 1%ers – your volunteer marketing army. the QA portion of r… [link] [link] Wissensauslese RT @jaybaer: Nobody Said Social Media Was Easy: Social media isn’t inexpensive, it’s different expensive… [link] #marketing [link] Innovate AZ Nobody Said Social Media Was Easy: Social media isn’t inexpensive, it’s different expensive.In
NOWSOURCING | FRIDAY, JULY 19, 2013
[Marketing] This Week in Infographics #69: Books, College and Clutter
Then we look at content marketing. Content marketing has proven to be a great way to engage and interact with potential consumers. How Do You Measure Content Marketing? 'This week we start off by taking a look at the real value of college, which isn’t just a piece of paper. Some of your best moments can occur during your college years, and this infographic takes a look at what else you get out of college besides just a degree. Next, we take a look at 50 of the best books for parents. This infographic looks at how it should be used and measured. Blog Featured
WEB METRICS GURU | SUNDAY, JUNE 27, 2010
[Marketing] Web Journal – Weekend Developments – Cookie Values
As Scoble points out, it is helpful to location app users if they can tell if their friends are still at a location, and determining how long users spend in businesses can have a significant impact of location-based marketing. To end this post – Marketing Pilgrim talks about Cup of Joe: Those Who Can’t Blog, Make Infographics such a. Timeline of Marketing Channels. A couple of things cropped up over the last day including a New U.S. Federal Policy on Web Measurement and Customization that I heard about from the Web Analytics Message Board on Yahoo! History BitTorrent.
KIKOLANI | FRIDAY, SEPTEMBER 2, 2011
[Marketing] Fetching Friday – Resources Mashup & Grinding the Crack
45 tips to make more money with affiliate marketing – if your affiliate profits aren’t what you would like them to be, try some of these great tips. awesome SEO and online marketing infographics – the top SEO infographics plus a nice list of resources for creating and promoting infographics. Top 50 social media blogs of 2011 – a great list of blogs to follow for your social media marketing needs! The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week.
KIKOLANI | FRIDAY, DECEMBER 2, 2011
[Marketing] Fetching Friday – Resources Mashup & Finding Oregon
Ways To Use Slideshare To Get More Blog Traffic – It seems that Slideshare has gone and done the impossible – turned the powerpoint deck into a content marketing darling. 119 Free Internet Marketing Tools to Grow YOUR Online Business or Blog – Like free stuff? Search Engine Marketing vs. Social Media Marketing: The Showdown – The benefits of search over social, vice versa, and why you should invest in both. The Resources Mashup. Blogging / Writing. What are you creating? Business / Making Money Online. Here are 8 ways to create file back ups.
KIKOLANI | THURSDAY, DECEMBER 13, 2012
[Marketing] How To Build an Awesome Video Trailer For Your Blog
In addition to their entertainment factor, trailers are killer marketing tools. If you’re a marketer, you know that people don’t make decisions based on logic. Let’s dive into the step-by-step “trailer creation formula,” starting with… Step 1: Refine Your Marketing Message. Personally, I don’t focus too much on social media ( email marketing is where it’s at ), but it’s important to start creating awareness of your project as soon as possible. Email Marketing. This is a guest post by Logan Marshall. Sweet.
ENGAGE | WEDNESDAY, MARCH 30, 2011
[Marketing] What Being on the Radio Taught Me About Writing
The producer at WTOP allowed me to go on the air as a favor to a marketing and PR colleague I worked with. E verything I learned about writing I learned on the radio. All right, that’s not entirely true. But I’ve learned a lot. My first stint on Washington, D.C.’s radio juggernaut WTOP (“traffic and weather on the eights”) was nine years ago. was asked to speak about upcoming weekend events—at least four or five of them—in Washington. was supposed to be an authority and offer a breezy, assuring discourse about the city. radio audience. Ten minutes before my live spot, I met the producer.
ENGAGING BRAND | TUESDAY, APRIL 10, 2012
[Marketing] How to incorporate Google Analytics data into your social media strategy
Google Analytics has been used successfully to track performance on pay-per-click advertising, and it has now launched social interaction analytics, which measure performance for social media marketing campaigns. First, let’s understand why it’s important to track efficacy in a social media marketing campaign. Google Analytics is undoubtedly the best free web analytics software available for blogs, website owners, e-tailers, and any other kind of website. It helps tracks sales, conversions, sign ups, lead generation data, demographic data, geographical statistics, and much more!
WHAT SPINKS THINKS | WEDNESDAY, NOVEMBER 24, 2010
[Marketing] Biz Book Review: Predictably Irrational by Dan Ariely
Business and marketing is all about understanding people. I decided I was going to buy this book before I even knew it existed. I randomly sat in for Dan Ariely’s talk at the last SXSW because the title looked interesting. He was the best speaker I saw at SXSW. Ariely focuses on “Behavioral Economics. He performs studies with actual people to analyze how we make our decisions. Through his studies, he’s found that we all make irrational decisions every day in a very predictable manner. Everything from why “FREE!
TREY PENNINGTON | WEDNESDAY, DECEMBER 16, 2009
[Marketing] Three Focal Points to Help You Keep Your Nerve When Times are Tough
Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ Three Focal Points to Help You Keep Your Nerve When Times are Tough by trey on December 16, 2009 The crumpled dollar bill in my hand was my last. Literally my very last dollar. As a small business owner and a father of six, being down to the last dollar was something well past scary. Too many business are facing scary economic times. made it through that time the same way we’ll make it through this time: by thinking through three focal points. survived them.
WEB METRICS GURU | SATURDAY, APRIL 21, 2012
[Marketing] Social Media Analytics Summit 2012 San Francisco #smas12 and Web Journal April 15th -21st
Semphonic continues to innovate with the a new framework for digital marketing – check out Gary Angel’s post. Spoke at the Social Media Analytics Summit earlier this week in San Francisco; the conference was packed and pretty good, most people I spoke with were happy with the content. My presentations from April 16th evening session and April 17th morning session are downloadable PDF files, in case anyone wants to view them, and both were well received. It was also great seeing Gary Angel for dinner (Semphonic) again and meeting Pete Mannix from Venuelabs.
JEFF KORHAN | WEDNESDAY, SEPTEMBER 22, 2010
[Marketing] I Agree with Mark Zuckerberg - Jeff Korhan
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « SAY What? Main | Customer Driven SEO Leads You to Their Favorites » September 22, 2010 I Agree with Mark Zuckerberg When it comes to how social works - especially in regards to social marketing for your small business, Facebook CEO is proving once again that he is taking the long view. Social marketing is much the same. This is the nature of relationships, and consequently the nature of social marketing for your small business.
LAUREL PAPWORTH | TUESDAY, AUGUST 3, 2010
[Marketing] Election 2010: GetUp Tony Abbott Mashup
Training: Social Media Marketing Campaign course (15). After the last election, all the government websites were wiped. That’s how it works. You get a new government and a new archive of information. I’m not sure why they do that? So we can’t quote past history maybe? Only now, we have the long tail of comments: Interesting move – Having women say Tony’s words back to him. What do you think? Gratuitious hot guy. Please spell out I.R.O.N.Y before going all politically correct on me. Ah but it could be so much more. Or respond to your tweet? Lemme know? Web 2.0
SMALL BUSINESS MAVERICKS | MONDAY, JULY 28, 2014
[Marketing] How To Implement Structured Data
'Structured data markup is one of those aspects of marketing that can make your eyes glaze over, particularly if you are running a business. But Neil Patel has come to our rescue with his clear explanation of How to use Google’s Structured Data Markup Helper on Search Engine Journal. To quote his article: Stated simply, the Structured Data Markup Helper is designed to help you implement structured data on your site. Structured data is information organized in vast online databases that help to serve search results. The helper shows where you can add markup and how to do it.
SMALL BUSINESS MAVERICKS | WEDNESDAY, JANUARY 29, 2014
[Marketing] 8 Metrics You Should Keep Your Eyes On
Success online isn’t necessarily measured by how many likes you have and how much traffic you get to your website, but if you don’t know those things, then you probably have no point of reference for how successful your online marketing is. 'How do you know if you’re improving if you don’t measure anything? Here are 8 key metrics you should keep an eye on and know off the top of your head. Website Unique Visitors – Total visitor count is good to know, but your unique visitors gives you a better picture of how many new eyeballs are looking at your content.
NOWSOURCING | MONDAY, JUNE 6, 2011
[Marketing] Battle of the Clouds
Amazon Cloud Drive was first to market when it was released last March. Source. Source. Source. Apple made a slew of announcements today at their Worldwide Developers Conference in San Francisco. Perhaps most expected was the release of iCloud, their cloud computing service. It allows syncing of just about everything you may store on your multiple devices: apps, email, calendars, contacts, documents, books, photos, and music. It does this with little effort from the user, following Apple’s “it just works” motto. Google offers the same type of service with a few differences. Source.
BILL HARTZER | MONDAY, JULY 26, 2010
[Marketing] Search Engine Optimization: Why Image Alt Tags are Important
Search Engine Optimization: Why a Blog is Important When talking to business owners about marketing their businesses on. This is only one SEO tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips, like this one , are meant to be specific, they should not take too much time to implement, and are meant to be directly to the point. In fact, this search engine optimization tip is pretty simple, but may take a long time to complete: check the image alt tags on your web pages. What exactly is an Alt Tag? What?!?
CONVINCE & CONVERT | SATURDAY, MAY 5, 2012
[Marketing] The Most Overrated Social Media Metric
But to make the case that Pinterest should be a big part of your marketing arsenal because it proportionally sends more traffic to your website than Facebook or Twitter is patently ridiculous. Do you sell advertising on your website? Then why are you so excited about your website traffic? Late in the third quarter it's Pinterest 17, Facebook 13. The most overrated social media metric is traffic from social outposts. This blog post is symptomatic of this problem, although there have been hundreds (thousands?) like it. The Social Media Metrics That Matter. Do they buy?
TWITIP | WEDNESDAY, APRIL 14, 2010
[Marketing] Twitter Takes Control Over Client Apps – Good or Bad?
For us regular Twitter users this could mean one thing: Twitter is killing the competition in the client apps market and when the competition is dead we will not get any new exciting features in Twitter clients as often as we do now. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Annie Lane Real-time web specialist and technology junkie. Twitter Takes Control Over Client Apps – Good or Bad? What could it mean for an average Twitter user? He Twitter API will still be open.
GEOFF LIVINGSTON | WEDNESDAY, NOVEMBER 13, 2013
[Marketing] Brutal Economic Reality of Fiction and Those Reviews
That’s why writers find jobs working as marketers, teachers, lawyers or journalists. They tell you to market better. Really, you sell books en masse via speaking engagements, direct marketing, media relations, virtual and live blogging tours, and third party reviews. If there is anything I have learned over the past three years with the Fifth Estate , Marketing in the Round , and now Exodus , it is how necessary reviews are. 'People don’t make money from writing novels. Some bestsellers generate just a little north of $10,000. Don’t kid yourself.
SIMON MAINWARING | WEDNESDAY, OCTOBER 6, 2010
[Marketing] Cash registers that do more than give change – they create it
Related posts: September 29, 2010 -- How crowdsourcing is changing business, advertising and cause marketing (0) September 27, 2010 -- What to do when good brands make bad things? www.youtube.com/watch?v=7ellTfDH0eg. 7ellTfDH0eg. This video explains the latest in cash registers from Intel , but it also opens the door to the future of corporate social responsibility and consumer contributions. Imagine the potential for mindful shopping (as described by John Gerzema )? It’s one thing when technology accelerates and improves service to a customer. Or bad brands do good?
MYRLAND MARKETING | TUESDAY, OCTOBER 12, 2010
[Marketing] We Must Practice
Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense WE MUST PRACTICE by Nancy Myrland on October 12, 2010 Image via Wikipedia Think of something you’re really good at, such as golf, public speaking, court reporting, environmental law, you name it. If we want to be great marketers and strategists for our clients, which I do, then we must practice. Isn’t it a great feeling to know you were born with, or developed, these skills? Face it, you’re pretty good!
SPIN SUCKS | FRIDAY, MAY 13, 2011
[Marketing] #FollowFriday: Lisa Gerber
She left stability and control in exchange for working in the gray and the hopes of being part of something that will change the perception of the PR and marketing industries for good. This is not my typical #FollowFriday. Typically, Typically, as many of you know, I recommend only bloggers and authors, with the intent of introducing you to new voices and helping them increase their networks. But today, though most of you likely already know her, I want to delve further into our chief content officer, Lisa Gerber (aka the face behind Spin Sucks on Twitter). She said, “I’ll do it.”.
SOSHABLE | FRIDAY, MARCH 11, 2011
[Marketing] Chrysler Social Media: Who They Should Hire Next
The unfortunate mistake made Thursday that cost New Media Strategies their contract with Chrysler should be viewed as an opportunity to make a tremendous step forward in their social media marketing. We are proud to be ranked at the top of Google for the term “Automotive Social Media but as you look up and down the list, there simply aren’t very many suitable options who can handle the corporate level of social media marketing while still understanding the ins and outs of the automotive industry. However, now is the time for Chrysler to get exciting. Buzzfeed?
SPIN SUCKS | MONDAY, JANUARY 17, 2011
[Marketing] Living with the Pregnant Widow
Um…thanks, that’s kind of you, but no, I don’t need another book, article, blog post, case study or tweet to help me understand that marketing, advertising, PR, and everything else associated with it has been revolutionized by social media in recent years. Les McKeown is president and CEO of Predictable Success and occasional champion when playing Gini Dietrich in Words with Friends. Hello, I’m your client. Nice to meet you. get it. Despite the unflattering little stories I see you tell each other about us clients, I’m not a complete doofus. What do I want?
WRITTENT BLOG | WEDNESDAY, JULY 31, 2013
[Marketing] Starting a Blog: 20 Attainable Steps to Epic Success
'Regardless of how well you know your buyer personas or Google analytics, putting effort into growing a business blog is critical in modern marketing. Finding the right keywords to target in your content marketing is a challenging process, but it’s entirely possible with the help of Google Analytics or an alternative tool. Many marketers’ plans for starting a blog have been derailed when they quickly realize they have no idea what to write about. Social media promotion can turn your company new content marketing strategy into a highly-trafficked marketing command center.
DREW'S MARKETING MINUTE | SATURDAY, DECEMBER 4, 2010
[Marketing] 2011 trends (post 3 of 4)
Question re: trend #7: This trend is acknowledging the rising importance of what is now being called P2P (person to person) marketing. But as consumers grow both more frugal and more skeptical -- finding influencers like the Twin-sumers and Social-lites will become even more vital to our marketing efforts. Emerging Generosity: This trend is about brands and wealthy individuals from emerging markets (especially China) who will increasingly be expected to give, donate, care and sympathize, as opposed to just sell and take. Read parts 1 and 2 ).
CONVINCE & CONVERT | MONDAY, JUNE 25, 2012
[Marketing] The Power of Brand
recovering attorney turned digital marketer, Jeff Rohrs heads up the Marketing Research and Education Group at ExactTarget. Jeff acts as a steward for ExactTarget's thought leadership, speaking at industry events about how the digital marketing world is evolving. As a recovering attorney who dabbled in trademark law back in the day, I have long respected the power of brand. Brand cuts through clutter. It transforms the mundane into the emotional. It raises expectations. Brands are not, therefore, static creatures. So what is the power of brand?
JASON YORMARK | TUESDAY, JANUARY 19, 2010
[Marketing] Digital Printing Done Right: PrintingForLess.com
I thought, boy, if I had some slick business cards with my personal brand, it sure would be nice to leave one with this artist and even the coffee shop in case they ever wanted to have some social media or digital marketing consulting done. Related posts: 9 Great Social Media, Digital Marketing & Productivity Tools This entry was posted on Tuesday, January 19th, 2010 at 12:35 pm and is filed under Misc. jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Misc. Let me explain. That’s where Printingforless.com came in. But hey, nitpicking here.
KIKOLANI | MONDAY, JANUARY 21, 2013
[Marketing] 5 Blogging Tips to Give Your Readers What They Want
This is one of the biggest factors in attracting people in your target market. This is a guest post by Matt Powers. successful blogger not only knows how to draw traffic to their site, they know how to keep their readers coming back time and time again. This requires a deep understanding of your target audience including their day-to-day concerns, their interests, how their problems can be solved, and much more. It sounds like a lot but there are some clear steps to help you achieve this more easily. In time, by staying consistent, it will become like second nature to you. Related Posts.
FEVER BEE | THURSDAY, MARCH 22, 2012
[Marketing] Why You Shouldn't Launch A Community
You can use Google, press release distribution websites, or the search function of marketing publication/trade websites. Here is a simple task, search for the phrase launches an online community. Within a few minutes you should see a number of organizations that have announced the launch of a community. The majority will look at little like this. With so much literature available on the internet about developing communities, there is no excuse for this. This community has fallen victim to big launch syndrome. What a waste. This is a mistake.
SOCIAL WAYNE | THURSDAY, FEBRUARY 2, 2012
[Marketing] Day 2: People of color impacting the social web – Sian Morson – #29DaysofDiversity
Sian started her career as the dotcom boom was changing the fundamental way that we communicate, share ideas, and bring products to market. It’s great to market apps and products to early adopters but it is critical that we remember our own communities as well. As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human.
BILL HARTZER | THURSDAY, DECEMBER 6, 2012
[Marketing] Microsoft Launches So.Cl Social Media Network
Combine the above with the ability to link those pictures to a website, and you have a marketers dream come true. One of the key ingredients about this site that would be of great interest to internet marketers is that the pictures on each post can be linked directly to another website instead of another page on So.Cl. This is one of the most attractive features of this social network that makes it perfect for internet marketing. has great potential for being an incredible marketing tool for businesses both large and small. Getting setup on So.Cl is pretty simple.
DIVA MARKETING BLOG | TUESDAY, JANUARY 12, 2010
[Marketing] Social Media Follow The (Candy) Dots
Toss of a pink boa to Nancy Chorpenning , who inspired the title of my presentation on social media marketing for NAWBO Atlanta (National Association of Women Business Owners), and was an always awesome support as we developed this session. However, to succeed in social media all organizations must create a plan that integrates social media into their master marketing plan. We felt "Follow The Dots" would be good way to frame the flow from strategy to tactics. however. as is sometimes the case one dot led to something slightly different. c a n d y dots ran through my mind.
PAMORAMA | SUNDAY, DECEMBER 13, 2009
[Marketing] What Google's Real-Time Search Means for Brands
pamorama marketing, life, social media Home About Bookshelf Links Contact What Google’s Real-Time Search Means for Brands by Pam Dyer on December 13, 2009 Share Google recently announced a new search engine ingredient: Real-time search. Another area that businesses may have to focus on is “mobile marketing and apps. Another area that businesses may have to focus on is “mobile marketing and apps. saeed gives a very good idea of mobile marketing. saeed gives a very good idea of mobile marketing. It can now be found more easily.
WRITTENT BLOG | TUESDAY, NOVEMBER 26, 2013
[Marketing] 13 Undeniable Reasons to Start a Business Blog
If you don’t know your customers, you won’t know how to market to them, what they are looking for, what they are willing to spend, and what really matters to them. Having a blog is free market research. They can interact with you and tell you exactly what they want without you having to perform expensive or inaccurate market research. The post 13 Undeniable Reasons to Start a Business Blog appeared first on Writtent.com: Internet Marketing Blog. Just about every business has a website to take advantage of that, but what about a blog? Are you one of them?
KIKOLANI | THURSDAY, MAY 26, 2011
[Marketing] Fetching Friday – Resources Mashup & Animal Crackers
Blog marketing strategy – 7 steps to making your content successful with social media and search engines. Making Money Online / Marketing / Online Business. Coyote and the secrets of genius – affiliate marketing lessons that you can learn from the coyote! This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week.
KIKOLANI | FRIDAY, NOVEMBER 4, 2011
[Marketing] Fetching Friday – Resources Mashup & A Lot of Gear
The Best Way For Freelance Writers to Hold Themselves Accountable – Freelance writers need accountability to stick to their marketing and writing goals. Ways to Improve Conversion Rates on Your Holiday Ecommerce Pages – Give your marketing a kick in the pants for holiday season, with 5 simple ways you can boost your ecommerce conversions. The Most Important Small Business Video Marketing Tip You’ll Ever Receive – There are many small business video marketing tips to be learned, but there is one that affects more businesses than any other, and that’s a failure.
THE RELATIONSHIP ECONOMY | MONDAY, OCTOBER 7, 2013
[Marketing] 3 Articles To Help You Rethink, Reinvent & Recreate
The global business environment is decomposing into smaller yet more profitable markets, so businesses can no longer rely on scaling up to compete, but must instead embrace a new economies of unscale. What Facebook, Twitter and social media for social marketing. 'I consume a lot of content. The content is like a depository of food for my mind to decide what is waste and what is nourishment. The wasteful content proves to have no meaning and I usually never finish reading it. The content that nourishes my mind connects with my soul and speaks to my convictions.
THE RELATIONSHIP ECONOMY | MONDAY, JULY 8, 2013
[Marketing] Start Controlling Your Own Data
The problem is others, primarily marketers, are using our data for their benefit and now it is time we learn to use it to our benefit. To that we can add all the data doctors collect about us when we go in for checkups, all the data that cell phone companies and retailers gather about us and sell or share with other big companies or third parties in the online marketing business. 'We have all turned into a data factory whether we realize it or not. Every time you land a web page you produce data. Use your credit card, you produce data. Use your mobile device, you produce data.
KIKOLANI | FRIDAY, AUGUST 20, 2010
[Marketing] Fetching Friday – Resources Mashup and a Little Something Personal
Market research for link building – how to find people to get links from in your industry. Mailing Lists / Making Money Online / Online Marketing. ways a marketer can hurt their reputation – if you want to make sales of your own products or someone else’s, you will want to avoid these reputation mistakes. Need to know local search marketing terms – what you need to know when setting your site up on local search and review sites. Email and social media : the horse goes in front – why social media should be integrated with email marketing.
SOCIAL WAYNE | THURSDAY, AUGUST 9, 2012
[Marketing] Angel Investors and Venture Capitalist Are People Too
Angel Investors and Venture Capitalist are people too and believe it or not the key data point that could decide if they’re going to invest into your company or not may not be your idea, your team, your profits or the size of the market for your startup but it could be does an investor like or trust you. flickr photo by: KatLevPhoto. Since moving to San Francisco, CA in February I’ve interacted with tons of Angel Investors and Venture Capitalist (VC). More so on the Venture Capital side than angel investor side. Always be prepared. Always be honest. accomplishments.
DIVA MARKETING BLOG | SUNDAY, DECEMBER 15, 2013
[Marketing] Diva Marketing Blog - Untitled Article
'This is the 5th year of Diva Marketing''s Holiday For Small Nonprofits Series. . During December we invite nonprofits into Diva to tell their stories in their own very special way. It''s our hope that you might find a new NPO that touches your heart. . In between shopping, wrapping and checking your list twice, we invite you to take a breath and enjoy a few from the heart stories. . At the center of this season''s inspiration for joy, is of course, the children. Our story teller is founder Leslie Rubin. The ISDD (Innovative Solutions for Disadvantage and Disability) Story.
MINDJUMPERS | FRIDAY, AUGUST 26, 2011
[Marketing] Reflections on Brand Advocates & Social Influence
Whether we’re talking about social media and marketing blogs, fashion blogs or something third, we’re seeing an increase in the amount of people blogging. Tweet When we’re talking about a business managing a social media presence – or several for that matter, we’re beginning to hear more about brand advocates. But who are they – and why are these people so important to your business? Here, I will try to make some reflections on the subject. Brand advocates = trusted people. First of all, brand advocates are people supporting and having favourable perceptions of your brand.
MINDJUMPERS | FRIDAY, JANUARY 14, 2011
[Marketing] Changing Trends in Social Media Can Influence Your Business Model (part II)
Making an Integrated Marketing Communication Effort. Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. She is trying to help people connect – and you can connect with her on Twitter @nabanita_roy. In my previous post, I have given an overview of the changing trends in social media. This post explains the process of changing trends and how it actually influences business model. Take a look: Social networking: Connect, Share, Engage. Twitter, Facebook are a must for business sites. sites.
SMTHREE | FRIDAY, SEPTEMBER 24, 2010
[Marketing] Social Media: Facebook posting
Vitrue, a social media marketing company, has released a white paper called ‘The Anatomy of a Facebook Post’ According to their data the answer is: Friday morning. When is the best time to post content on your Facebook page for maximum effect? It depends on who you ask. Friday is a more effective day than either Saturday or Sunday. And, posting before noon is is 65% more engaging than posting afternoon. According to their analysis, the percentage difference between Fridays and the weekend is huge. Yet, if you look at the chart Tuesday seems as important as Friday. Friday?
DIVA MARKETING BLOG | SUNDAY, DECEMBER 5, 2010
[Marketing] Stories From Smaller Nonprofits: RE Children's Project
In the spirit of the season, during the month of December, Diva Marketing opens its virtual doors to tell the stories of smaller nonprofits.Through out the month you'll learn about organizations you may not have heard of. but each one will will touch your heart. . This series is inspired by Laura King Edwards who launched Taylor's Tale, on behalf and in honor of her little sister, to raise awareness for Batten disease. As Laura says, "Nothing should stand in the way of a dream." Through these posts perhaps we'll create a little magic that will help people get closer to their dream.
STAY N' ALIVE | TUESDAY, OCTOBER 30, 2012
[Marketing] Selling Developers Was Easy. Windows 8's Big Challenge Will be Selling Press
The Press just aren't converted yet, and despite Microsoft's new focus on marketing as Steve Ballmer committed to today, they have some work to do. If Microsoft is going to have a stronger marketing focus, they should really start with the Press. Most of these "surfaces" are running OS X. When it comes to technology, I love going to developer conferences to meet people, see the people building the platforms I'm studying, and overall understand the best ways to integrate technology for the people I work with on a day-to-day basis. was surrounded by Macs! Myself included. saw iPads.
SOCIALNOMICS | WEDNESDAY, JULY 23, 2014
[Marketing] 7 Tricks for Successful Social Media Branding
If you’re a marketing professional, you probably know who your brand’s target audience is. Your social media page should match all of your other marketing materials. It’s every social media marketer’s dream to have an engaged and talkative audience. Once this dream comes true, though, many marketers fail to keep the communication going. Perhaps the most important thing to remember is that no marketing campaign is going to be perfect from the beginning. 'An essential part of branding a business is developing and maintaining an online presence. Photo by Geralt.
WRITTENT BLOG | MONDAY, FEBRUARY 25, 2013
[Marketing] 5 Benefits of Using a Blog Writing Service
You’ve kept tabs on the content marketing trend and can see the potential it has for your business. If you have a million and one other marketing objectives to do this week, you can’t give the company blog the attention it needs to be a [.]. Business blogging is powerful. But blogging takes time and work. Blogging Content Creation
WAXING UNLYRICAL | FRIDAY, MAY 27, 2011
[Marketing] The Brand View When Looking For a PR Pro
have a client – a gourmet dessert brand – that considers me its Director of Marketing. Or me, the professional marketer? marketer or salesperson wants to see you have the strategy as well as the vision. This is Part 1 of a two-post series. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. For your frame of reference, I’m based in upstate New York and my client is in Los Angeles.). After we chose one, it did not go very well. Guess what? Is location important? Ask me.
KIKOLANI | FRIDAY, MAY 11, 2012
[Marketing] Fetching Friday – Resources Mashup & Supermoon 2012
Your Blog, Your Rules – Why Marketing Should Always Begin at Home – Don’t rely solely on social platforms for housing your content. Read the benefits of having your own blog and using social media to market it. 26 Tips for Success With Location-Based Marketing – What’s SoLoMo? How can you improve your location-based marketing? Discover more about optimization for local businesses and mobile marketing campaigns. This is the difference between a highly profitable website and a failed marketing initiative. The Resources Mashup.
JACOB MORGAN | SATURDAY, NOVEMBER 28, 2009
[Marketing] What I'm Thankful for on Thanksgiving
Anders Online Marketing I am working with marketing in Denmark and is searching for inspiration in the digital world. Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER What I’m Thankful for on Thanksgiving View Comments November 28th, 2009 Yes I know my Thanksgiving post is up a bit later than all the others but I figured you already had a chance to read all the other “what I’m thankful for posts so I decided to mix it up a bit. My business partner Connie Chan who is one of the most amazing people on this planet.
DAVE FLEET | MONDAY, APRIL 4, 2011
[Marketing] Monday Morning Reads: Digital Reputation, Facebook Tutorials, Speed up Blogging
Fascinating discussion around Craigslist’s place in the market, including an interesting take from Josh Hannah who suggests that Craigslist *has* been disrupted; it’s just not obvious yet. In this week’s Monday Morning Reads: digital reputation management; a plethora of Facebook tutorials; how to speed-up your blogging; turning Google’s April Fool’s joke into a reality and an interesting Quora discussion on Craigslist’s longevity. Enjoy. New York Times: Erasing the Digital Past. The more links, the higher the approved sites rank.. Weekly Reads
WRITTENT BLOG | WEDNESDAY, JANUARY 29, 2014
[Marketing] How to Design a Blog to Explode Your Social Reactions: 11 Tested Tools
Social media optimization (SMO) is a relatively new form of inbound marketing that’s closely tied to SEO. Providing your website visitors with easy opportunities to share on social media, when coupled with quality content and sound SEO practices, will transform your site into a marketing powerhouse. We love the subtle design of the option below: Image Credit: Book Marketing Maven. To learn more about the importance of great images for social reactions, we recommend Visual Content Marketing Tips from 13 Genius Thought Leaders. Even more impressively, 46.4%
SOSHABLE | SATURDAY, MARCH 2, 2013
[Marketing] If You Don’t Think Social Signals are Important for SEO, You Don’t Know Google Very Well
Some might say that it’s a natural addition to the service since people consider social media to be an important part of their overall marketing, but that’s simply not how Google works. There are still many in the search engine optimization industry that are fighting the concept that Google (and Bing) is taking social signals into account at a high level when determining search rankings. These people fall into three categories: Those who haven’t had the ability or desire to test it. If you test it thoroughly, it because extremely clear that it’s real.
PUSHING SOCIAL | FRIDAY, JUNE 7, 2013
[Marketing] Are You Giving Away Too Much For Free On Your Blog?
About a year ago, I received an email from fairly well-known internet marketer. That is why I believe that content marketing is the best slingshot that any small biz David can own. 'Everyone says that you should be generous with your expertise, experience, and talents. They say share until it hurts because…you’ll get it back with interest. Others offer a quasi-mathematical ratio that says – give 4,5,6 items of true value before you ask for something in return. Where does that leave you? At some point, you are going to ask. Am I giving away too much? You are.
GAURAVONOMICS | THURSDAY, AUGUST 19, 2010
[Marketing] Branded Social Entertainment in India: Online Talent Hunt Contests.
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « The Opportunity at the Intersection of Social Entertainment, Social Gaming and Social Commerce Mail Today Story on Identity Theft on Facebook, Orkut and Twitter » Branded Social Entertainment in India: Online Talent Hunt Contests and Reality Shows Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! What do you think? Well!! Lets talk.
NOWSOURCING | SUNDAY, JUNE 22, 2014
[Marketing] Facebook Starts To Get More Tougher & Mercenary With Their Ad Revenue Model
This means that if a company does not have the marketing budget to strike out on their own, then Facebook is effectively holding that company – and the company’s future – hostage. Either pay Facebook what they are demanding, or leave the site and try to market on their own. Suddenly I have to come up with a marketing budget to tell my 56 fans everything my dog does? But companies looking to aggressively market a product may like the bigger, more prominent ad space. 'It seems that the good days are over at Facebook. You fell for it!”
DREW'S MARKETING MINUTE | FRIDAY, MARCH 23, 2012
[Marketing] The path is never straight
Victoria writes: I am so interested in marketing but don’t really understand the best path into the business. We talked some more and finally he said, “have you ever considered advertising or marketing?” Marketing was the combination of all the things I loved. The relationships mattered a great deal to me and I will always look back at that job/agency as my real education on how to be a good marketing professional. I was just wondering if you could tell me a bit about your story and how you got to where you are today. . I was too much of a fixer.
KIKOLANI | MONDAY, JULY 23, 2012
[Marketing] Premium WordPress Themes – What Do People Buy & Why
If you’re in the market for a new WordPress theme, be sure to check out my post on Thesis vs. Genesis. Last year, I wrote a huge comparison post on Thesis vs Genesis from DIYThemes and StudioPress. It’s been almost a year, and I thought I would share some stats of what people decided to buy after reading the post. Here are the results. Number of Clicks. Here, you can see that the number of clicks to the StudioPress (Genesis) website is almost equal to the number of clicks to the DIYThemes (Thesis) website from both the post and the buttons on the sidebar. Number of Sales.
SOSHABLE | THURSDAY, SEPTEMBER 8, 2011
[Marketing] What 100 Million Active Twitter Users Means to Business
Twitter has been both the easiest and hardest nugget to crack open as a business and marketing tool. Even with a good following, the ability to blast out links with marketing messages has not demonstrated a strong return unless the news is breaking or controversial. Everyone has known that Twitter has been huge for a while. Today, we got to look into some hard numbers showing just how involved it has become with 9-digits worth of active Twitter users online. Over half of them log in daily. What does it mean for business? That’s what 100 million active users means.
IMAGINE YOUR REALITY | WEDNESDAY, MARCH 26, 2014
[Marketing] Plan your Business by Design instead of Reaction
In my experience, a good business plan accounts for more than just marketing or sales. 'One of the pieces of advice I give my clients is that it’s important to plan your business by design instead of by reaction. You can’t really plan a business by reaction, because you are reacting to something, which controls the actions of your business because you’ve been forced to react. business run on reaction staggers from crisis to crisis, putting out fires, but not putting together a design or structure that will enable them to move past the crisis. Blog business
TWIST IMAGE | WEDNESDAY, APRIL 4, 2012
[Marketing] Watching Me Blog
Blogs are one of the most valuable marketing tools ever created. do my best to provide value to you with the intention that if it's valuable, I'll become an option should your company require digital marketing services. digital marketing services. marketing agency. believe that. don't just say it. mean it by walking the talk. started blogging in September 2003, and since then I have written almost three thousand posts. I'm proud of this blog mostly because it serves two personal Gods for me: my love of writing and my love of sharing. " Here's the deal, Peter.
KIKOLANI | SUNDAY, MAY 8, 2011
[Marketing] Lenovo ThinkCentre M90z Review & Chance to Win
Market Samurai – Awesome keyword research tool. A few weeks ago, I wrote about how I chose products to review , and one of the main reasons I chose to review the ThinkCentre M90z is that I would be able to give one away to a lucky reader. am excited to say that the time has come! Review of the Lenovo ThinkCenter M90z. First of all, let’s start with my own personal review of this computer. Design. The first thing I absolutely love about this machine is the design. Now I no longer have to be jealous of my husband and his iMac. Tech Specs & Performance. Quirks. Browsers.
SMALL BUSINESS MAVERICKS | THURSDAY, FEBRUARY 17, 2011
[Marketing] More Updates Means More Traffic | Small Business Mavericks
That data isn’t included in this study, but I’d hazard to make that guess because small business owners who own their own domain names are likely business owners who have a better understanding of search marketing. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? » More Updates Means More Traffic An interesting study by SiteKreator has confirmed what I’ve been telling you for more than two years now. times per month. Surprised?
CONVINCE & CONVERT | SUNDAY, APRIL 27, 2014
[Marketing] How to Save Time on Competitor Social Media Reports
Today, we most often help companies take their content marketing and social media to the next level by uncovering ways to optimize strategy, operations, channels, tactics and metrics. What we like best about RivalIQ is that it is built from the ground up to save marketers, agencies, and consultancies like ours TIME. Customized Comparisons of Successful Social Content I created a competitive set (RivalIQ calls this a “landscape”) of a few friends who are marketing/social media bloggers and speakers who are also active on Twitter. I It’s super useful software. Youtility even!
WEB METRICS GURU | THURSDAY, OCTOBER 25, 2012
[Marketing] Strata Conference and Big Data – Web Journal October 23-25th, 2012
In Human Intelligence as a Signal to Predictive Analytics yesterday afternoon there was an interesting solution that focused on social analytics and the capital markets. Fundamentally, what I heard wasn’t much different than any of the other solutions/vendors I know of and have looked at, but for one thing. The difference was in how the unstructured data was decoded into signals and then compared with known performance of the market indices. I have been at the Strata Conference the last couple of days in NYC and got a chance to do a couple of things here including.
PROACTIVE REPORT | MONDAY, JUNE 6, 2011
[Marketing] Social Media a Close Competitor to Email for SMBs
Social media was the most cited new marketing tactic used in the last year. For years we’ve been told that email is still far and away the best way to reach our audiences, but a new study from Pitney Bowes released in April shows that social media is nipping hard on the heels of the number one position. Rated for cost effectiveness and ease of use, social media is just a few percentage points behind email. However, like their larger counterparts, SMBs also struggle with measurement. It rated poorly for “proven effectiveness. 10 point Social Media Strategy.
VIPER CHILL | THURSDAY, OCTOBER 4, 2012
[Marketing] OptinSkin Update: 96 Hours Until Our Launch Price Disappears
This isn’t a post based on any marketing tactics or insights I have to share with you, so I’m going to keep it fairly brief, since I know you’re all busy. At this stage we don’t mind if our customer growth slows, since we have a number of products we would love to get onto the market. This coming from an email marketing pro. After Sunday, we’ll be raising the price of OptinSkin from $47 to $67. That’s pretty much 96 hours from now (and dropping) until the launch price disappears. Excited to use #optinskin. Thanks. Love it my man!
FEVER BEE | THURSDAY, DECEMBER 13, 2012
[Marketing] What Should Paid Community Managers Know, Have, and Be Able To Do
Community management is a complicated topic that spans technology, data, marketing, and a range of social sciences. It pains me that most community-related discussion can be boiled down to: 1) Be nice to members. 2) Don’t lie to members. 3) Remove the bad stuff. When we dwell too much upon the softer side, we do no favours to our profession, our communities, nor our own personal development. About 1/3 rd of the people reading this are passionate hobbyists building communities in their spare time.
SOSHABLE | MONDAY, JULY 15, 2013
[Marketing] Great Content 101
'It’s probably been repeated more than a million times online among marketing blogs – our own blog might even account for about 25% of those. Creating quality, relatable, and shareable content with your audience online has transformed into the hallmark of so many modern digital marketing strategies. Whether it is based on inbound marketing, or just social media, there is a clear need for good content. Good content is what makes their marketing so effective, and makes them so successful. Read, evaluate, and leverage it for your own marketing needs.
SOCIALNOMICS | TUESDAY, AUGUST 6, 2013
[Marketing] 10 Operations to Get Multichannel Success
'Marketing research provides that multichannel consumers are able to contribute three to five times more sales as compared to a single channel consumer and this brought about that growth of the multichannel success in the retail industry. Consumers are now giving high preferences on multichannel business and with this changing consumer mandate, retail marketers find the need to take a step ahead towards getting into a multichannel approach in online marketing in order to address this evolving demands of the consumers. 1. Use digital technology to expand your business.
ARI HERZOG | MONDAY, SEPTEMBER 9, 2013
[Marketing] What I Want to Do
It is not surprising that marketing, media, and communications are repeated throughout the ads. Community relations, public affairs, and PR management (among other related communications roles) have long existed before digital marketing; and it is that essence that I want to embrace and use on a daily basis. Related Stories Saying Goodbye to Digital Marketing: Meet the New Me Meet My New Dumb Smartphone Stop Your Smartphone From Telling Burglars Where You Live. 'This word cloud, via Wordle shows the frequency of tasks for my next job. What do I want to do?
LOUIS GRAY | TUESDAY, JANUARY 4, 2011
[Marketing] We Need a Tech Intelligence Bubble - Value Going Viral
I've enjoyed using Buzz and the social elements of Google Reader, but just because there is a successful company in one market doesn't mean you have to be in that market. One of the more interesting things, at least to me, that came to mind when highlighting the top ten Web services I used last year was how boringly mundane and adult some of them were. But the issue is not so much that I've gotten old and stodgy, only that in a recursive state, sites that have value deliver value. The value of Redfin and Zillow is that I can be a smarter homeowner or buyer. Facebook is what it is.
TWIST IMAGE | THURSDAY, MAY 5, 2011
[Marketing] Wanting Something
Even if we tossed aside asking "why" a brand would want any of these things (let's assume it fits perfectly into their marketing strategy), the truth is that wanting any of those things are nice and easy to say. Marketers aren't known for their humility. marketing strategy. How badly do you want something? It's very interesting to think about the things we want and lay them against the things we have. Take a long hard look at what you have. How did you get it? Did you get it because it just showed up? Was it given to you? Odds are it was neither of those things.
THE WAY OF THE WEB | SUNDAY, JUNE 27, 2010
[Marketing] The importance of experiencing your community
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? link] Dan Thornton Hi – thanks for the comment.
JUSTIN LEVY | TUESDAY, AUGUST 18, 2009
[Marketing] Gary Vaynerchuk Treats People Like Goldfish
Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Gary Vaynerchuk Treats People Like Goldfish Written on August 18, 2009 by Justin Levy in community , gary vaynerchuk , networking , social media , video 8 Comments - Leave a comment! But, also, others like Chris Brogan , Jason Falls , Amber Naslund , Brian Solis (all of whom YOU can connect with at the Inbound Marketing Summit ) and many, many others, who spend most of their time connecting and helping others just because. Thanks for taking time out of your day to come hang out here!