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    [Marketing] Run Your Own Race
    Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Run Your Own Race July 19, 2010 | by Amber Naslund View Comments “But were you this successful when you were 27?&# I got that question in a DM a couple of weeks ago from a young professional, clearly trying to see if she’s “on track&# in her career. It’s an all-too-common thing. The trouble is that everyone’s story is utterly unique. How I “got&# where i am is totally different than someone else. Be brave.
    [Marketing] 872 Subscribers in 24 Hours?!
    This guest post is by Danny Iny of Firepole Marketing. And then, to top it all off, I wrote the ultimate book marketing guide documenting everything that I had done for anyone who was interested. It’s throwing myself into the work that grew Firepole Marketing into a recognized brand in just a year. the “Freddy Krueger of Blogging”, teaches marketing that works at Firepole Marketing. Could you get 872 new subscribers in just 24 hours? Have 1,587 subscribers by the third day? And 3,381 within three weeks? No, not necessarily. Well, they aren’t—not even close.
    [Marketing] The Misery Of Monetization
    " There's a bigger question here: do you think that consumers are as forgiving as a professional marketer? I'm willing to bet that marketing efficacy would be based less on those areas of concerns and much more on what the user experience is, and whether or not the marketing adds value (a compliment to it) instead of acting as an interference. professional marketing. Do you know which brands struggle with monetization? Kickstarter was built to make money. So was Square. Twitter wasn't. Neither was Facebook. There is no struggle with monetization. personal story.
    [Marketing] Do You Know A Good Thing When You See It? « Wisdom London
    Wisdom London on Twitter Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on August 12, 2010 at 11:17 am and is filed under brand , marketing strategy , social media , wisdom with tags 1000 True Fans , customer engagement , customer insight , customer intimacy , Kevin Kelly , loyalty , Seth Godin , wisdom london. Wisdom London Creative Communications is our world… « [unconventional wisdom] Granada: Graffiti City Gah! We’ve #hijackedthehashtags! » Do You Know A Good Thing When You See It? But they’re not completely selfless. link] [.]
    [Marketing] TOI Article on Whether Conversations Are Dying
    If you liked this post, you might also like: TOI Article on How Social Activists in India Are Using Social Networking Platforms Marketers as Movement-Makers From Hanmer MSL Social Konnect: 360 Degree Marketing Redux An Introduction to Integrated Influencer Marketing 360 Degree Marketing Redux: How the Social Web is Changing the Marketing Communications Ecosystem My Talk at Salesonomics 2010: The Social Squared Manifesto. I was recently quoted in a TOI article on whether conversations are dying even as new communications tools are proliferating. No where.
    [Marketing] comScore Search Engine Rankings for October 2013
    'Every month at about this time, I try to post the search engine market share, the search engine rankings, for the previous month as reported by comScore. percent market share. Microsoft own sites, including, took some more market share from Google, and now has 18.1 Google’s websites and web properties have 66.9 percent of searches. percent of search queries conducted during the month of October 2013 were performed on sites owned by Google. percent of searches were performed on sites owned by Microsoft. Previously, Microsoft had 18.0 with 2.2 Yahoo! 23.7 %.
  • JACOB MORGAN  |  FRIDAY, MAY 21, 2010
    [Marketing] My Thoughts on the Social CRM (SCRM) Panel at Social Media Club
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER My Thoughts on the Social CRM (SCRM) Panel at Social Media Club View Comments May 21st, 2010 I recently had the pleasure of attending the Social Media Club (San Francisco and Silicon Valley chapter) panel session around Social CRM which was moderated by Jeremiah Owyang and included Salesforce, Get Satisfaction, Mint, and Lithium Technologies.  The room was packed with around 100+ people that were all interested in Social CRM, which was great.  When I asked about how SCRM fits into E2.0
    [Marketing] Friday Fun: The Buzzword Graveyard
    Alas, I’m pretty sure I’m smoking something funky if I think that marketers (especially) and the business types are going to stop the madness anytime soon. image credit: Qole Pejorian Tagged With: business writing , buzzwords , friday fun , hyperbole , language , Marketing , vocabulary [link] Nico Schaap Magical, especially when used related to technology. Sarah_Gore Unique – when used by marketing to describe the product because it usually is not. It’s so overused, and most often complete hyperbole. We do that a lot in business, don’t we?
    [Marketing] Why are we so Anti Change?
    And it needs to look at the market, the 'pirates' of your industry and of course your teams. For something that is built into our human DNA, change is something that we find. uncomfortable. Strange when you look at our history of evolution - we love new things, when we don't want to feel in a rut and we normally like improvements around us. So why are we so anti change at work? Why does business get it so wrong on management and change management? Because business management doesn't recognise that  "change is made THROUGH people NOT to people". . Related articles.
    [Marketing] What is the definition of empowerment
    For me empowerment is about trust in the talent of those around you to think, to innovate, to react to what the market requires. Empowerment and delegation are often confused within the business world. Giving  someone a task and trusting in the talent at your disposal are two different things.There are times when delegation is required, there are times when empowerment is a necessity.  . Empowerment is not about the loss of control, it is about gaining control through the loyalty of employee engagement. For me delegation is about a specific task or duty. Related articles. What is Profit?
    [Marketing] Add Personal Touches to Your Small Business Networking
    Next time you set out to create marketing or networking materials for your small business, ask yourself these questions among many others. Marketing materials can get very expensive, very quickly. How to you decide what’s junk mail and what mail to open? What makes you keep a note or card rather than reading and discarding it? Then, make sure you’re making something memorable. We could talk all about the merits of networking for a small business, but that’s another topic entirely. When you get to a mixer, do you have business cards ready to hand out? Die Cuts.
    [Marketing] #FollowFriday: Mitch Joel
    And you may already know about Mitch Joel because he runs, Twist Image , one of North America’s most successful marketing and communications firms. You may already be reading Mitch Joel’s blog, Six Pixels of Separation , because, well, he’s kind of a big deal. You also may have already read Six Pixels of Separation , the book, because it was published before the entire world was publishing books (and it’s excellent). read a lot of blogs (more than 1,000, to be pseudo exact) and I comment and read a lot of comments (when I say read, I really mean scan).
    [Marketing] Why soft skills matter: Live Blog from MarketingEDGE 2013
    'I’m attending MarketingEdge 2013 – a great event put on by the Houston Chapter of the American Marketing Association. At 3:15, I will present on incorporating social media into  your marketing mix, with a strong emphasis on B2B, marketers. But when I saw the title of this panel and given my belief in the importance of soft skills in today’s marketing environment I thought a live blog would be better than a series of tweets. CMO Panelists: John Arcidiacono, SVP Marketing, Stewart Title (@arcidiacono). Marketing is strategic.
    [Marketing] Fetching Friday – Resources Mashup & Christmas Spirit
    The 5 pillars of business blogging succes – planning, content, design, marketing, and engagement. The blog tree – the world’s first visual depiction of the interrelationship among marketing blogs. Keyword and market research with Yahoo Clues – get valuable marketing insight into keywords from the last 30 days including age, gender, income, location, and search flow. Making Money Online / Online Marketing. The Resources Mashup. Blogging / Writing. equate to in actual visits to your website. Facebook. Infographics. Photography. Twitter.
    [Marketing] Uncommon vs. Common Causes
    However the real value is in understanding that uncommon causes are now the common cause that reflects the current market dynamics. 'Common cause are events, occurrences and points of reference that are considered normal variation. Uncommon cause are unusual events that aren’t common. The reaction to common vs. uncommon causes are different. Traditional wisdom would tell us to work on improving common causes of errors while simply noting uncommon causes of errors. Let’s say you drive the same road to work every day and on average it takes you 30 minutes to get to work. Not likely.
    [Marketing] Banks Are In Trouble… Again
    There is less of a need for physical jobs, but an increased demand for web marketing content. In a slow job market, it is essential that this does not occur. Today, it seems like big banks and corporations are constantly in the news.  With the recent financial crisis, there have been massive government takeovers as well as buy outs from other banks.  This banking crisis was caused by loans that were not paid and was also one of the direct results of the housing crisis.  People in the banking industry have (yet again) reason to worry.  Related articles.
    [Marketing] “I want a Twitter for All the Various Parts of the Government”
    If that means getting every Government agency department and agency tweeting, that’s ok by me, as long as they’re doing it to be helpful and not to check a box, or to market themselves, or to help someone leave behind some sort of legacy. Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Miscellaneous Personal Prof. Development Social Media “I want a Twitter for All the Various Parts of the Government&# Sun, May 3, 2009 Government 2.0 happen. 
    [Marketing] Forget Everything You Think You Know About SEO
    After seeing this significant positive correlation between EMDs and ranking #1 in Google, I looked a little deeper at the domain name market and learnt that there were over 200,000 domains expiring every day. Bloggers can catch dropping domains before they go back onto the market and create incredible sites with them, which will have a natural advantage over the competition. This guest post is by Mark Collier of As an industry we are still only taking our first few baby steps into the world of maths, stats, and data-driven decisions. My research findings.
    [Marketing] 2011 trends (part 2 of 4)
      Made for China/Emerging Economies:  In 2011, expect an increasing number of ‘Western’ brands to launch new products or even new brands dedicated to consumers in emerging markets. Growth in consumer spending in emerging markets far outpaces consumer spending in developed markets, and Western brands are favored more than local brands in emerging markets. What's actually most interesting about this trend is that these emerging market consumers love when American products are customizes for them.  (levi's with a slimmer fit, etc.)
    [Marketing] Reasons to know “Why Social Media is failing your business”
    Blogging Quantity and Quality: One of the major strategies of social media marketing is to post content on a regular basis. But make sure to start any campaign or marketing way advance before coming to actual event. The most interesting aspect about social media marketing is that it can be managed within a short time and can give huge exposure. Failing at social media is not uncommon for any business. Moreover, the fault might be due to a number of reasons. Here are some of the reasons that it might be failing your business and may need some urgent attention and action.
    [Marketing] The Desert of Community Building
    Most marketers and communicators fail to realize the imperative of engaging the Fifth Estate as a group of people just like them. Her sentiments mirror many others on social networks who find themselves literally assaulted with marketers’ messages trying to persuade them about the values of their wares or causes. The following is draft material for my next book, Welcome to the Fifth Estate (the follow up to Now Is Gone , which is almost out of print). Comments may be used in the final edition. These communicators analyze the data hoping for the home run. Movements take time.
    [Marketing] What Are Post Tags & Why You Should Be Using Them
    Marketing Takeaway. This is a guest post by Ana Hoffman of Traffic Generation Cafe. can’t believe it’s taking me so long to look into the topic of tags and how they can benefit our blogs. To be quite honest, I’ve been clueless on whether to use them or not to begin with or how to use them properly. Judging by the guest posts submissions I get and the tagging used in those posts, looks like I am not alone. So, the questions of this post: what are tags? what benefit they bring? how to use them the right way. What Are Tags? Are they the same as keywords ? Yes and no.
    [Marketing] As Life Moves Beyond Web 2.0…
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 And I must say, I came up with some pretty interesting ideas.
    [Marketing] As Life Moves Beyond Web 2.0…
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 And I must say, I came up with some pretty interesting ideas.
    [Marketing] Merging Your Social Media Communities - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « A Social Networking Theory | Main | A Social Media Friendly Small Business File Tagging System » August 16, 2010 Merging Your Social Media Communities One reason associations and other organizations hire speakers and consultants like me is for our unique perspective - one that presumably will help to create new perspectives for their members. An association is a community, just like those that you interact with on the social networks. Has this been helpful?
    [Marketing] Who Do You Trust for Product Reviews?
    Since I don’t see Kikolani as being the right platform for writing reviews all of the time, and would rather use this site for strictly blog marketing strategies, blogging tips , and social media , I decided to start off a new site. Trusted Affiliate Marketer is going to be my home for honest, comprehensive product reviews, as well as a focus on affiliate marketing and money saving tips. In the last few months, I entered into the world of writing product reviews. Why product reviews? Sure, it seems like everyone is doing them. First Reviews. Related Posts.
    [Marketing] Glide Intelligence and the power of super charged PR monitoring
    expect Glide Intelligence will be coming onto the market shortly and I think we need to start moving away from the manual culling of data (because PR can’t do that very well, anyway) and into advance machine learning.  In fact, at the very moment  Sam and Keith showed me the advanced features of Glide Intelligence to me, I got an email from my publisher, McGraw Hill , telling me my book deal had been approved and I took that as an omen that, indeed, I was not only looking at something very new and important, but also that I was exactly in the spot I needed to be in at that moment.
    [Marketing] Blog Design for ROI, Rule 1: Prioritize the Opt-in Form
    Sandra Niehaus of Closed-Loop-Marketing wrote an excellent guide to the factors of visual prominence (or “pop”), and I encourage you to read it. Even top marketers like Derek can improve, though. Gab’s site is part of the network of webmaster education sites run by Internet Marketing Ninjas , a 100+ person online marketing and web design agency based in New York. This guest post is by Gab Goldenberg, author of The Advanced SEO Book. Are you writing phenomenal posts only to have your poor design fail you? developing connections and networking.
    [Marketing] Is Pay-to-Post Blogging The New Advertorial?
    Get Shareaholic test Filed under Blogging for Grasshoppers , Guest Posts , Marketing , Social Media | Tags: advertorial , best practices , jackson wightman , pay for play | Comments (8) Site settings comment help? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? One my faves is #pr20chat run by Heather Whaling and Justin Goldsborough. Maybe.
    [Marketing] Social Tactics: Manipulation
    You may believe you can manipulate a market and if you think this way you are only fooling yourself. Tags: Advertising Factor Attention Factors Change Factors Disruptive Factors Market Factors Relationship Economy Strategic Factors Systemic Factors business business intent client corporate leadership detractor diplomatic approach evidence exception friendships intelligent inquiry intents manipulator online person personal plot response self social study Tactics time transparency word manipulation Intent means an aim, plan or plot.  Manipulating Engagement. Download article as PDF.
    [Marketing] Great Education for Bloggers at the Blogging Success Summit 2011
    You will: Discover the best ways to market your business with a blog! Finally, you get a chance to learn from industry experts who are out there making a living through blogging, marketing, and social media. Joe Pulizzi , content marketing expert. Mari Smith , Facebook extraordinaire and co-author of Facebook Marketing and Relationship Age. Dave Garland , author of Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business. Favorite Lists of Bloggers and Marketing Experts in 2010. Main Objectives. Registration.
    [Marketing] Top apps to make your New Year’s resolutions a reality
    While there are generalist apps such as Lift on the market that help you fulfil any goal by crowdsourcing motivation, we have pulled together some specific apps to support the five most common New Year’s resolutions. Whether you have committed yourself to a 5k race, triathlon or just want to improve your cardiovascular capability, there is an app on the market to support your plans. 'Every week we bring you the FreshMinds picks – ideas to help you make the most of  digital technologies  and understand how they are helping brands to grow and innovate.  This Losing weight.
    [Marketing] Search Engine Optimization Horror Story Contest Launched
    Two SEMPO Institute courses – Insider’s Guide to Search Marketing and Effective Search Marketing: Social Media (value $700). Aaron Wall is the author of SEO Book, a dynamic website offering marketing tips and coverage of the search space, free SEO videos, and free SEO tools. Andy Beal, Marketing Pilgrim. Andy Beal is an internationally-renowned consultant, author, and speaker specializing in online reputation management and internet marketing. Lee Odden, Top Rank Marketing. Do we really need another Search Engine Optimization (SEO) contest ? Digg this!
    [Marketing] Maui Visitors Bureau Explains How to Manage Risk and Social Media.
    Tagged as: barefeetstudios , bloggers , hawaii , interview , marketing , maui , podcasters , Social Media , video 6 Tweets { 6 comments… read them below or add one } roxannedarling May 19, 2010 at 10:53 am @PeterLiu47 Thanks for the tweet! and Keliʻi Brown of the Maui Visitors Bureau over at the Ulupalakua Ranch on Maui. had been hired to create, staff, and execute a Social Media Campaign for the Bureau, all in the span of less than six weeks. Liza Pierce, A Maui Blog Shane Robinson, Bare Feet Studios Roxanne Darling, Aloha, Share/Bookmark Thanks for reading!
    [Marketing] Web Segmentation – Web Journal April 1st – 10th, 2011
    Explanation #2 : Our satisfaction with existing customers is up but our marketing has added more prospects that tend to have a lower score – the two trends pretty much balance out. It’s a classic database marketing style segmentation and it’s essential context to understand almost any metric. Was thinking about Gary Angels recent post titled Semphonic’s Two-Tiered Segmentation: Segmentation for Digital Analytics Done Right and realized the new Radian6 Insights features support such a segmentation, though imperfectly, as of yet. Explanation #2 : Our SEO has improved.
  • TWIST IMAGE  |  MONDAY, MARCH 14, 2011
    [Marketing] How To Be A Social Media Jerk
    " and the response back from the person is, "my name is Local Marketing Guru!" You'll read a whole bunch of different perspectives online about what you should and should not be doing when it comes to Social Media. I'm a big believer in doing what works best for you and ignoring what most of the Digerati think. Seth Godin often says, "your mileage may vary," while Chris Brogan is always smart with his, " you're doing it wrong ," Blog posts. It's a bit of a trick. but it works. Cover your face? How awkward would that be? Show your face. Use a fake name?
    [Marketing] Public Displays Of Affection (CTRL ALT Delete style)
    Cleveland, Ohio - Content Marketing World happens September 9th - 12th, 2013. The event is being put on by BlueHornet , and it''s all about email marketing in an omni-channel world. This could well be a line-up for the ages, as I get the chance to share the stage with Michael Gerber ( E-Myth ), Chris Guillebeau ( The Art of Non-Conformity , The $100 Startup and World Domination Summit ), John Jantsch ( Duct Tape Marketing , The Referral Engine and The Commitment Engine ), Jonathan Fields ( Good Life Project ) and Stephen Shapiro ( Best Practices Are Stupid and Personality Poker ).
  • TWIST IMAGE  |  FRIDAY, MARCH 18, 2011
    [Marketing] Why We Should All Respect The Internet (Just A Little Bit More)
    The argument seems to delve too deep into the minutia of networked markets instead of looking at it from a more holistic perspective: when anybody can publish anything in text, images, audio and video for free to everyone else in the world (and in a place where people can share, collaborate or mash-up that content), the ability and opportunity to change the world is (very much) present. The debate about the value of the Internet swells up every now and again. People like Nicholas Carr argues that the Internet is making us stupid (see: The Atlantic - Is Google Making Us Stupid? ). google.
    [Marketing] Cybercrime, peeing your pants and Facebook Saturation
    Marketers are facing a content skills gap – attention job seekers… learn how to write and create. Facebook Saturation – despite Facebook’s newsfeed makeover yesterday (more on that soon), I agree with Jason Falls that we’re at the dawn of marketing saturation on there. By the time you read this, I will be halfway to Texas. After waking up at an ungodly hour, I realized that all this hype about Winter Storm Saturn was nothing more than weather men trying to be rockstars. During SXSW this blog will primarily be dark so until next Friday enjoy this week’s edition of Five for Friday.
    [Marketing] Why Char-Broil’s Blogger Outreach Program Gives Me the Warm and Fuzzies
    'A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. Foster your relationships and stay inspired by keeping up with your favorite content marketing/social media bloggers and always seek out campaigns (like this one) to inspire  creativity in your strategy. Kristen Matthews is the marketing and community manager at GroupHigh , a blogger identification and analysis platform. So I created one. Naturally, I wanted to know more. Enjoy!
    [Marketing] Business Forecast for 2011
    The plans, confirmed to The Independent by both Gulf Arab and Chinese banking sources in Hong Kong, may help to explain the sudden rise in gold prices, but it also augurs an extraordinary transition from dollar markets within nine years. From the Market Oracle : A “Bottom-Line&# Outlook for the U.S. housing market – will spawn a new (actually, a renewed) banking crisis. I am very concerned about what is going to happen to the US economy in 2011. From the Raleigh, NC business forecast ( via ): RALEIGH, N.C. If no action is taken, he predicted, the U.S.
    [Marketing] How To Be Remarkable: Live and Tell Compelling Stories
    As a result of intentionally immersing myself into the community of multi-disciplinary misfits cutting across marketers, entrepreneurs and activists, I have a treasure trove of war stories to tell. In a recent post, I said –  if you want people to talk about you, become remarkable — and mentioned three mantras for being remarkable, for people and for brands: 1. Be intentional in who you are and what you do. Represent the dreams and desires of a community. Live and tell a compelling story. The second mantra for becoming remarkable: live and tell a compelling story. Digg this!
    [Marketing] Facebook’s Year in Review – can social data choose your most important memories
    And this raises interesting challenges to anybody using similar social media data , especially as we consider the future of market research. 'Facebook’s Year in Review feature is back for 2013. Not so much  their year in review, but your’s – the feature brings together your most important ‘moments’ on Facebook in 2013. The photos and status updates that attracted the most comments, the friends you interacted with most collected together in one space to tell the story of your year. What Facebook is offering us is very different. For you. For your friends.
    [Marketing] SIGMA Brought It to the Ad Council A-Games.
    As a supporter of the Ad Council, SIGMA Marketing Group sent a team of dedicated employees to partake in the golf tournament. Earlier this week, the Rochester Ad Council hosted their annual summer event - The A-Games. We set out to take the tournament by storm and win it as a way to honor our teammate and EVP of Client Services Jim Dellavilla's birthday that same day
    [Marketing] Interesting Data Mashups and plus Web Journal Mid December 2010
    I’m still not convinced that most of the companies looking for social media are looking at this strategically, I think most organizations are looking at social as a way to sell more stuff, spam more customers, and market to a wider audience. Heard about Google Ngram Viewer ?  Interesting to compare citations of terms in books  (Google Ngram) with web search ( Google Insights for Search ) and see what we come up with. Web Analytics , while searches are quite flat, seemed to be getting more content in print.   It is, after all, only a study on those posting on a BBC news forum. 80legs.
    [Marketing] Ideas Require Application
    ” I then say, “if you’re a marketer, how do you apply this to your product or service?” For instance, in thinking through how this concept of referral based marketing could be applied to a lawn care company, I thought about targets. 'I find that people come up with ideas all the time, mint them, and then post them out there for people to consider. Take my idea of the new cities of the web. It’s interesting to consider. For instance, if you’re selling insurance or lawn care products, what will you do with this information? “And Then What?”
    [Marketing] OliveWoo – The First Location-based Date Service
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved About SF New Tech SF New Tech is the largest and longest running monthly technology event in San Francisco.
    [Marketing] Facebook Introduces Location Service: Places
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved Now Facebook is following their footsteps and introduces their own location service called ’Places’. But no one really knows how long it will take.
    [Marketing] Will iTunes' Ping Be a Success?
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved Posted by Anne Herngaard Sep 2nd, 2010 Tweet Yesterday Apple announced a line of updated products along with the social network called Ping.
    [Marketing] Selling Social Media Snake Oil?
    It requires building  trusting relations with your market, internal and external, rather than enforcing top-down out dated policies. You shouldn’t use social media until you know how well and what your people and processes communicate to all markets, internally and externally. Everyone seems to be getting sucked into social media. At the same time a large percentage of companies are using it wrong or using it without defining clear objectives. Stephen Baker writes in Business Week: Beware Social Media Snake Oil. “ “But the same tools carry risks. Splat! Your email?
    [Marketing] The Digital Push Pushes On
    This is an incredible shift in the media landscape, especially if you consider that we're only talking about advertising and not overall digital marketing spend (Web development, mobile development, Social Media engagement, etc.). The other interesting factor will be how Facebook expands and develops its marketing and advertising opportunities. Ultimately, it's exciting to see this transition, but even more exciting to be a marketing professional during this time. digital marketing. marketing mix. marketing professional. billion vs. $33.8 billion.
    [Marketing] Spin Sucks Relaunches!
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 07 2010 Spin Sucks Relaunches! Comment by Molli July 7th, 2010 at 2:47 pm Marketing is missing as a category! Spin Sucks relaunches with a new design, look, and feel! But that’s not all…check out what’s to come! Do you like this post?
    [Marketing] Is Your Customer Service Up To Scratch?
    Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? » Is Your Customer Service Up To Scratch? Customer service is one of the most important issues when it comes to reputation management. Handling customers’ queries and problems quickly, quietly, and efficiently is a must in today’s online world. It takes only one disgruntled customer to have their say on a social media site and every other disgruntled customer will join them.
    [Marketing] Content Farms: Did Google Go Far Enough?
    Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? What’s A QR Code And Is It Contagious? » Content Farms: Did Google Go Far Enough? Thursday, Google introduced a new algorithm to reduce the rankings of content farms in its search results. The interesting thing here is that the algorithm was introduced just days after a Google Chrome extension allowing users to block content farms from their search results. Pardon the digression. The No. You tell me.
    [Marketing] Applying Social Storytelling to Strategic Online Fundraising
    Ironically, the most common mistake nonprofits make with social is to treat it like another medium, and simply publish solicitations and marketing. This is a preview of tomorrow’s Millennial Donors Summit presentation on “Connecting with Social Media&# at 11:30. There is still time to register for the telesummit! Join us! The fundamental skill of social is applying traditional relationship development savoir faire in the media. Meaning, the tools are the tools, but the actual interaction between people should be the focus for those seeking to cultivate donors.
    [Marketing] Day 2: People of color impacting the social web – Faydra Deon (Fields) #28DaysofDiversity
    Faydra uses social media on a daily basis and also teaches social media classes, which include “Social Media Overview,&# “Marketing with Social Media,&# and “WordPress for Blogs.&# As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human. On top of training, Faydra Deon writes six columns for
  • TWIST IMAGE  |  MONDAY, MARCH 28, 2011
    [Marketing] The Real-Time Web Welcomes Real-Time Advertising
    Digital Marketing professionals tend to think that there is nothing new happening under the sun in advertising innovation. Whether or not Facebook, Twitter or even Google continues to dominate the zeitgeist is less important when compared to the reality that it's a great time to be in marketing as all of this unfolds before our eyes. digital marketing. It's too bad that Facebook and Twitter haven't quite figured out their unique advertising models yet. Also, it's important to note that most innovations only appear simple in hindsight. until now. Think about it this way.
    [Marketing] Setec Astronomy
    We're doing the Marketing industry a disservice. In the old days, you could say, "I've spent a decade in the Marketing industry," and it was a tough claim to disprove. marketing industry. The chance of anybody who has not seen the 1992 movie, Sneakers , and caught the obscure reference to continue reading this Blog post beyond the title will be minimal. and I'm fine with that. "Setec Astronomy" is actually an anagram in the thriller for "too many secrets." " We now live in a world with very few secrets. Who do you trust? did not. facebook.
    [Marketing] The trend report you don't want to miss
    It really is an incredibly insightful tool that will have you thinking differently about not only how you market your business but how you run your business. 11 Marketing Predictions for 2011 ( Last year I told you about JWT's ( J Walter Thompson ) Top 12 Trends Report for 2010.  It's by far the most comprehensive and helpful of any of the trend pieces we see this time of year. Here's a quick video peek at their trends for 2011. e-mail subscribers, click here to view ).  So I am grateful that she took the time.   Q2.   Q4.
    [Marketing] Out With the Old…
    couple of months ago, I launched For Bloggers By Bloggers as part of Bonsai Interactive Marketing’s online projects. As for this blog, I’ll be concentrating more on you – your use of social media, how you can use it in your marketing, your customer service, your employee culture and more. … And in with the new, as the saying goes. Seems kinda apt for some of the changes coming this way in 2011, at least as far as this blog is concerned. In the next few days, I’ll be putting the new design live on here. Cheers!
    [Marketing] Fetching Friday – Resources Mashup & Scared Kitty
    Here’s Why – great post for anyone thinking of moving to California or in CA who is thinking about building a business or affiliate marketing. 17 digital marketing experts share their top tips, tricks, and tools for social media – learn what experts little know social media secrets and tools are for success. 29 tips to make your video marketing easy – tips for everyone, including one from me on what to do if you aren’t ready to get in front of the camera yet. The Resources Mashup. Blogging / Writing. Business / Career. Search Engines / SEO.
    [Marketing] Facebook Applications Dashboard - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « How to Back-Up Your Facebook Information | Main | Facebook Groups Simplified » October 07, 2010 Facebook Applications Dashboard As promised, today I'll explore the Facebook Applications Dashboard - the 2nd of the three new features that Facebook yesterday. Applications and API's You already know that applications are what allow you to customize the functionality of your Facebook profile or page.  Often there are choices.  So, stay tuned!
    [Marketing] A Premature but Useful Recap of Social Media in 2013
    For example, 36% of marketers have found a customer via Twitter this year. 'Just as Christmas lights are already going up with a month and three weeks to go, so too will the onslaught of “best of 2013″ and “2013 year in review” posts start finding their way into your feeds. It’s natural. First isn’t always best, but at least it’s first, right? It’s not a high number but it goes to show that the notion that “people don’t buy things through Twitter” might be false. Now, if you’re selling $1.99
    [Marketing] Forget e-readers, I just want a CC-reader
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Bringing Nothing To The Party: Paper Version.
    [Marketing] Fetching Friday – Resources Mashup & ASW Recap from 2010
    Small business Internet marketing – a great place to start for business resources on social media, local search, and blogger outreach. Best Internet marketing posts in 2010 – posts from every aspect of Internet marketing, including a huge section on SEO, link building, PPC, usability, and more. This post is part of a weekly series, Fetching Friday, featuring the resources mashup and a recap of Affiliate Summit West 2010 for those going this weekend to get geared up on The Resources Mashup. Blogging / Writing. Facebook. Check this one out!
    [Marketing] Facebook Reveals New Changes On Platform | Mindjumpers
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Social Media Marketing Requires Involvement 5 Popular Posts About Social Media » Facebook Reveals New Changes On Platform Posted by Marlene Friis Oct 7th, 2010 Tweet Yesterday, Facebook held a press conference revealing what changes were coming up on the platform. Similar Posts: New Features on Linkedin – Time To Rediscover The Platform How Users Engage With Advertising on Facebook Facebook Changes Their Pages – What Does It Mean For Your Marketing Potentials?
    [Marketing] Three Things Your Brand Needs to Be Successful In Social Media in 2013
    Just look at Amex who isn’t a social media expert per say, but they started rocking it across social media channels, using guest bloggers to bring in expertise, and offering their small businesses the content they need to be successful in their markets. So you’ve read about what your brand resolutions should be, what social media goals you should consider, and what to do and not do over and over again…but do you really know what your brand needs to be successful in social media this upcoming year? 2) Hire Native. By native I mean – digitally native. Enough said.
    [Marketing] 3 Ways to Improve Your Life
    Technology is an enhancement for marketers, not a replacement. The ditigal world offers not technology for technology's sake.but it allows us to give people an enhanced relationship from the ordinary retail reality. Often people see social media as a quick fix, or instead of a traditional method.and of course, it can be used for a replacement but the power is not AS a replacement. Social media is even more powerful if instead of replicating a traditional 'tactic' on the web, you enhance the consumer by the web. For me 3 key enhancement areas could be. Speak to ME not the general public.
    [Marketing] Proven Writing Tips to Infuse Your Blog With Stickiness
    As Marketer John G. Your readers probably don’t want to engage with a piece of content which promises “Good Ideas for Content Marketing.” If you don’t adopt any other writing tips this week, consider integrating several of the following proven headline formulas into your content marketing strategy: 1. Examples: 19 Surprising Call Marketing Stats You Can’t Ignore. 101 Shocking Helpful Quotes for Online Marketing. Top Marketing Events and Conferences to Attend in 2013. Examples: 23 Terrible Blog Marketing Tips You Should Ignore. '10 seconds. Viral.
  • KIKOLANI  |  FRIDAY, JULY 30, 2010
    [Marketing] Fetching Friday – Resources, Easy Tweet Sharing Tool & Maru Meows
    Why guest blogging works better than article marketing – the reasons, and how to make your article writing more beneficial. Making Money Online / Online Marketing. Secrets to building online relationships – get this free whitepaper to learn how to build quality, lasting relationships online for online marketing. Black hat SEO – a guide to the dark side of search engine marketing. Discover your email marketing audience on social media – find out where your audience is and get active on their networks. The Resources Mashup. Facebook.
    [Marketing] Is Quora the Next Social Media Star?
    Honestly, I have not seen so many social media experts flock to a social media web site since all of my social media and search engine marketing buddies flocked to Twitter. For questions that are borderline between serious and not so serious (like social gaming), there was a mix of questions asking how to better market a social game along with questions pertaining to favorite social games, and top scores. Recently, I have had an influx of Quora friend requests in my inbox. So, I started my quest to find out exactly if is the next social media web site to go mainstream.
  • SOSHABLE  |  SUNDAY, JUNE 14, 2009
    [Marketing] Twitter and Blogging, Tips and Tools
    If your intentions are strictly marketing or sales oriented, you might want to avoid going straight into the pitch immediately.  Blast. “Every blog should have its own Twitter account.&#. Slow down.  If EVERY blog had a Twitter account, the site would be “over capacity&# constantly.  Some web hosts claim 99.99% uptime.  Twitter would be at 99.99% downtime considering there’s more blogs on the Internet than atoms in the known universe. Hopefully, this blog doesn’t fall into any of those categories other than the occasional bacon post.  Final step: tweet.  Weird?
    [Marketing] Forget Sales Budgets.Embrace Experience Budgets
    The result of the latter is sales but the way of achieving it represents the new market - the experience economy if you like. 'How the world of business loves a budget! And they make sense - or at least they did make sense from managing the cashflow perspective.but do they now? keep asking this question because in my workshops I am faced with teams who are tasked with a - let''s say 5% sales growth figure.which drives them towards. Doing more of the same or even worse selling more at a discounted price. To see volume rather than experience.or profit.or value.
    [Marketing] Social Media Case Study: Pacifico Beer
    Situation: Crown Imports was looking for a way to introduce Pacifico  on draft to five US markets. Pacifico caters to Journeymen, people who embrace a life of unexpected detours and adventures. It is along these roads less traveled where they collect many of their favorite memories. Action: Pacifico embarked on an Adventures On Tap road trip for three weeks in June and transported five kegs from Mexico to five cities: Phoenix, San Diego, LA, San Francisco, and finally Seattle. resulting video was created to sum up the adventures.  Pacifico: Adventures On Tap on Vimeo.
    [Marketing] Blog: Available For A Limited Time Only!
    One weapon, which is an advertising and marketing tactic used for years is what is known as “Scarcity&#. Related Posts: Warning: This Social Media Includes Me Those Golden 15 Seconds Be There or Be Foursquare Inception Marketing, An Infection of Ideas But To Read Is Devine. Digg Digg My favorite part of almost every episode of Inspector Gadget was when Chief Quimby would show up in a garbage can (shown), or locker, or sewer grate and give Gadget his assignment. Classic. This is nothing new, we see it everyday. Scarcifying Forever. Basically, how do we scarcify forever?
    [Marketing] VIP Access: The VIPerchill Business Plan
    haven’t owned Cloud Living for almost a year now, so it would be nice to have one to my name, but there are just far too many of them on the market for me to take many of them seriously. More specifically, web software for internet marketers. Though I think ranking 4th for ‘Viral marketing’ is quite an achievement, so far). created a few web based products in the past but my error was not doing enough market research. Email Marketing? Jonny Reply Alan says: August 7, 2010 at 8:42 am Another internet marketer moving to Thailand. Cheers!
    [Marketing] Common Words Work Better in New Media Public Relations
    never write policeman because I can get the same money for cop.” – Mark Twain When I directed marketing and communications for a wealth management firm, the CEO I worked for was very good at avoiding jargon when we spoke, and that was a good thing. Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Johnson Common Words Work Better in New Media Public Relations August 23, 2010 New media public relations is more about the message than content. It’s simple, really. Don’t believe me? What if Mark Twain told you the same. Actually he does. found the quote.
    [Marketing] How to End the Recession for Good!
    You have to solve a problem to go to market early and succeed. Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Johnson How to End the Recession for Good! September 22, 2010 We’ve heard the recession is over. But is that hype? While Bernanke and others say it is, the U.S. Department of Labor tells a different story. whopping 9.6% of Americans are out of work. Why is that? Have we lost our American way? Are we lazy? For some of us, that’s true. Many have lost their way. Some are lazy. But not others. Recently I heard Nick Carter of AddressTwo speak.
    [Marketing] How to Grow Traffic to Your Blog
    Market Your Blog. You can always market your blog the good old fashioned way. Make an offer, just like you do with any other kind of marketing. Of all topics, this is one of the perennials. People want more traffic, more attention, more awareness to their blog. It’s fair. We work hard on our blogs. We want more attention and traffic. If your business depends on volume, this is especially important (for instance, if you’re using ads). Getting traffic is a tricky business, and it requires a lot of experimentation. Great Titles Help. Not sure where to look?
    [Marketing] Top 10 People Who Influence What Americans Buy
    While the financial market collapsed, Orman’s stock rose as she convinced people what NOT to buy during the economic recession. Brands like Coca-Cola, Starbucks and Disney are realizing the platform’s potential by generating huge fan followings, making it a marketer’s paradise. Report: Two Thirds of Small Businesses Plan to Increase Email and Social Media Marketing Spend in 2010 VerticalResponse recently did a survey to find out how small. Despite the fact that glitz and abundance are alive and well in mainstream media (think: Bravo’s The Real Housewives and E!’s Indra K.
    [Marketing] 7 Ways the Speaking Business and Music Business are the Same Business
    In addition to my work as a social media and content marketing consultant working with the great team here at Convince & Convert , I’m a professional speaker. First, I want at least three people to tell me it was the best marketing speech they’ve ever heard. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Ways the Speaking Business and Music Business are the Same Business is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.
    [Marketing] Social Media: What’s it Good For?
    I’ve been asked this question quite a few times lately from business owners trying to get their head around how to use social media in their online marketing mix. In contrast, I see the vast majority of our sales of eBooks and events to be the result of our email marketing. 'Does social media drive sales? Many of them tell me that they don’t see a direct return on investment from their use of Twitter, Facebook and other social networks. In response, I thought I’d jot down a few thoughts on how social media benefits what I do. blog posts. 17 Tweets. Social Media
    [Marketing] The More or Less Culture
    The culture is now more or less -  a brand with its social marketing can show whether they are more or less. We live in strange times, times that are a mixture of wanting more or less. Consumers want more for less. Businesses want more from less people. After previous ages of complex technology - less is more. Less usage is wanted more than ever when it comes to natures resources. The more people we are connected to the less people we truly know. The more the world is connected, the less we seem to understand each other. The less time we have, the more time we spend online . more ?
    [Marketing] Are You Growing Enough Voices
    Before Permission Marketing , how much audience did Seth Godin have? don’t have the chops to write Mike Corak’s piece on the role of language in content marketing. Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen. More from Convince and Convert You Are Pissed Off at the Wrong Guy Are you spending enough on digital marketing? Ive founded 5 companies, and spent 15 years running digital marketing agencies. Some of the guest writers blog on occasion at their own sites. Visits are up.
    [Marketing] The History of Influencer Theory on the Social Web
    Successful online word of mouth or grassroots marketing usually requires community influencers embracing and spreading the message. We’ve seen other critical books come out discussing the influencer, and in particular their online role: Ben McConell and Jackie Huba’s outstanding book the Citizen Marketers (2006) discusses the one percenters , the select few who drive online conversations. Their conversation revolves on building online trust and relationships rather than marketing messages to drive influence. We talked about Connectors, Mavens and Salesmen.
    [Marketing] Super Bowl Ad Sneak Peak – GM Pre-Releases Spots via Facebook
    This is a smart way to use social media to amplify the companies existing marketing efforts. Recommend Book: The New Rules of Marketing and PR. (Video: Watch this video on the post page). As we reported a few weeks back, GM hired Big Fuel out of Detroit to handle their social media activity. GM is stepping up their social media efforts — starting with their flagship brand Chevrolet. GM has pre-released their Super Bowl advertisements via Facebook and YouTube. You can view them here. So, it appears my opinion is a shared one. This may halo their other advertisements. 
    [Marketing] Super Bowl Ad Sneak Peak – GM Pre-Releases Spots via Facebook
    This is a smart way to use social media to amplify the companies existing marketing efforts. Recommend Book: The New Rules of Marketing and PR. (Video: Watch this video on the post page). As we reported a few weeks back, GM hired Big Fuel out of Detroit to handle their social media activity. GM is stepping up their social media efforts — starting with their flagship brand Chevrolet. GM has pre-released their Super Bowl advertisements via Facebook and YouTube. You can view them here. So, it appears my opinion is a shared one. This may halo their other advertisements. 
    [Marketing] Mumbai Mirror Story on My Off Consumption Experiment
    He helps brands market themselves better, which seems ironic considering he pimps products while preaching anti-consumerism. For the marketer on the go, his resolution is bolstered by the trend all over the world to focus on experiences instead of ownership. Mumbai Mirror recently did a story on my Off Consumption experiment. The story has its usual share of misquotes and mistakes, including calling me an entrepreneur, but it makes for interesting reading. Here is the full text of the Mumbai Mirror story: Lose dead weight. Namrata Bhawnani. Friday, April 22, 2011. Object-ive.
  • TWITIP  |  FRIDAY, FEBRUARY 12, 2010
    [Marketing] Does Google Buzz Plan to Overtake Twitter?
    He specializes in search engine optimization and social media marketing in Utah. Pepsi did not run a Superbowl advert for the first time in 23 years because they chose to invest 20 million marketing dollars in social media. On the other hand, Twitter has become an incredibly integrated part of our overall marketing plan and operation. Especially given it’s investments in the mobile and information pimping markets. Does Google Buzz Plan to Overtake Twitter? 18 For most of us, Twitter has become part of our day to day life. What do you know about Google Buzz?
    [Marketing] How to Write a Professional E-mail that Gets a Reply
    As a freelance blogger, writer, content marketer and what have you; my best guess is that your emails are professionally intent and the primary concern each time you write an email is to get a reply on it? It’s no-brainer e-mails are becoming the primary objects of online marketing. Every single day that passes by bloggers, content marketers, freelance writers and so on write and send e-mails to their targeted audience but very few of these people have taken their time to look into the “how to” in e-mail writing. For Content Marketers : To your Content Marketing Success.
    [Marketing] 5 Blog Naming Basics
    Pick a niche or market because you care — and not just about the money. want to caution you not to get sucked into certain topics or niche markets just because they’re currently hot. In general I try not to be too influenced by people who aren’t in my target market (and some of my family members are not into raw foods at all!). A guest post by Nathalie Lussier, who blogs as The Raw Foods Witch. Is your blog getting the attention you know it deserves? Maybe you haven’t started your blog yet because you can’t settle on the right name or theme. Share This.
  • TWIST IMAGE  |  SUNDAY, APRIL 14, 2013
    [Marketing] Is There A Science And Repeatability To Things That Go Viral?
    Campbell Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania. digital marketing. 'Episode #353 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. His formal title is the James G. The truth is that Jonah Berger is making all kinds of a ruckus with the recent launch of his business book, Contagious - Why Things Catch On. What used to be an unknown is something that Jonah claims can be formulated and repeated. He''s a fascinating individual and I think you will truly enjoy this conversation. blogging.
    [Marketing] WIWT launches and networks of shared interest
    Personality – Poppy’s blog didn’t particularly follow any SEO rules or marketing plan. So fashion social network WIWT has publicly launched today after a beta period, and I’ve been checking it out after agreeing to upload at least one image of myself. I’ve been following the progress fairly closely because after crossing paths online and at Twestival amongst other places, Poppy had the great idea to put a call out online and spend a week meeting up with all kinds of people working in digital and business in London, and I was able to chat over coffee.
    [Marketing] Is the eBook, the end of the library?
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Is Amazon reading this blog? What other ways are there?
    [Marketing] Search Engine Optimization: 10 Search Engine Ranking Problems
    You want to make sure you do ample work up front, which unfortunately means spending more time and resources which are usually scarce, but with the proper plan, you can be well on your way to utilizing perhaps the most cost efficient form of marketing that exists. I often talk to people who claim that they are suffering from poor search engine rankings. No matter what you do, you just cannot find your web site in Google–and sometimes it’s not just the keywords the sites is targeting, the site cannot be found for the company’s name. Lack of links. Repetitive Title Tags.
    [Marketing] One Social Thing Wrapup – Week of August 13th
    Scroll to see the social media and content marketing articles you need to know. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Here’s what we included in this week’s One Social Thing daily email. To get One Social Thing delivered to your email each day, please subscribe below. If we use your idea in an edition, I’ll send you a signed copy of my book. Thanks! – Jay. What was the big issue of the week for you? One Social Thing – 8.13.2012 [see the SlideDeck]. How About You?
    [Marketing] A week of many perspectives
    And I occasionally will share my thoughts on some none marketing/branding related sites as well. invite you to check them out and join in on the conversations… Taglines and Brand Equity : In this post over at Marketing Prof’s Daily Fix, about taglines and brand equity , we’re discussing the National Pork Board’s decision to completely discontinue use of The Other White Meat and change taglines again. The many sides… As you may know, I am a regular guest blogger on a couple sites beyond this one. click here to view post ). click here to view post ).
  • SOSHABLE  |  TUESDAY, JULY 9, 2013
    [Marketing] The Trouble with Cryptomnesia
    In the course of reading dozens of marketing blog and writing hundreds of marketing words every day, it’s definitely a looming threat to myself, and everyone else in the industry. It’s not a pleasant thought, but when you’re reading and writing  automotive digital marketing  material all day every day, it’s something you should keep in mind. 'Cryptomnesia has been on my mind a lot lately. Cryptomnesia occurs when you remember something you’ve read or seen in the past, but your brain interprets it as something new and original. Featured
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    More from Convince and Convert Are You Slow Enough to Succeed in Social Media 4 Detective Tricks to Find Your Customers in Social Media Why You’re the Key to Social Media Success Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) How Not To Use Social Media (The Arkayne Blog) Tagged as: content marketing , email , exacttarget , facebook , relevancy , research , social media , social segmentation Did you enjoy this blog post? respect this woman tremendously as a general marketer.
    [Marketing] H&R Block Declares a Hipster Tax Crisis
    Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Reward Participants for Sharing Content: While marketers always aim for campaigns to be highly shareable, offering a donation to a non-profit for sharing was a nice way of saying thank you to people who participated. 'Image via According to H&R Block, the American Hipster is in a deep crisis – a Hipster Tax Crisis. couldn’t resist trying it out.
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