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  • GET SOCIAL PR  |  SATURDAY, MAY 14, 2011
    [Marketing] PR Strategy: The future ain’t what it used to be
    Here, I’ll summarize: Find what people are reading in your industry or market. Yogi Berra was famous for giving us one-liners that seems a little off, but always apropos. And when we think of public relations campaign strategies in a new digital world, the future [really] ain’t what it used to be. With social media tools aplenty and the changing behaviors of savvy consumers, companies that want to connect with them must build PR strategy with social and search in mind. Today, I want to focus on search, specifically the process of backlinking. It wasn’t talked about.
  • KIKOLANI  |  FRIDAY, MAY 4, 2012
    [Marketing] Fetching Friday – Resources Mashup & Chinchilla Love
    Blogging / Content Marketing. 21 Seriously Strong Content Marketing Magnets – Content marketing is the process of creating and delivering valuable content to your target customers. Competitor Research 101: 15 Questions to Unravel Your Competitor’s Online Marketing Strategy – Want to get the scoop on your competitor’s online marketing strategy? Read on for advice from veteran online marketers on life beyond Google. The Resources Mashup. Business / Career. Here are 15 questions to ask about their content, SEO, and social media.
  • DREW'S MARKETING MINUTE  |  MONDAY, OCTOBER 22, 2012
    [Marketing] Let your customers help
    There are some human truths that, if you allow them to, can dramatically impact your marketing efforts and focus. Proctor & Gamble believes so strongly in this method of marketing, they’ve developed their own formula, which is: VIP vote + Sneak Peek + Inside Scoop. Try one or a combination of these marketing tactics to turn your customers into your most active cheerleaders. Human Truth #1: We want to be helpful. Human Truth #2: We like being part of an exclusive group. Human Truth #3: We like to be perceived as smart and in the know. You might also like.
  • CHRIS BROGAN  |  THURSDAY, FEBRUARY 17, 2011
    [Marketing] Hellobar For a Gentle Poke
    I love marketing, but I really love “gentle&# marketing more than I like “hit you over the head&# marketing. marketing socialmedia softwareIf you’ve swung by my site in person lately, either mobile or via your desktop/laptop, you’ll notice a little bar up top. That’s the Hellobar I added. What’s a Hellobar? It’s a fairly simple thing. It’s just a little snip of code that you can add to your website or blog that puts a little colorful banner up top, and that allows you to add a link to it. Pretty simple, right? Want One?
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JUNE 30, 2008
    [Marketing] Wandering Ink " Blog Archive " How to Prevent Another Leonardo da Vinci
    For the record, I strongly believe in the process of unschooling, however it is completely unsustainable in today’s world and job market to be without a high school diploma. Wandering Ink. About. Photos: TRIUMF. How to Prevent Another Leonardo da Vinci. May 23rd, 2007 Posted in education , intelligence , opinion , science , thought. EDIT: This post has been chosen as a finalist in the 2007 Edublog Awards! Thank you to all its readers! This is how we kill each trait that may yield another Da Vinci: 1. Curiosita (from “How to Think Like Leonardo da Vinci&# ). will solve it?
  • WRITTENT BLOG  |  THURSDAY, MARCH 6, 2014
    [Marketing] Write Like a Pro: Top 10 Secrets of Professional Copywriters
    Whether you’re a professional writer yourself or a marketer tasked with writing powerful, effective content, you need to write like a pro to get the job done. Things change so rapidly in technology and marketing these days that staying up-to-date and always trying to improve is what separates okay writers from great professional copywriters. Make sure you follow the big names in your industry and in copywriting and content marketing, like Writtent, Copyblogger, Content Marketing Institute, and others. Research, research, research! Don’t rush. Write often.
  • SPIN SUCKS  |  TUESDAY, FEBRUARY 7, 2012
    [Marketing] Social Selling: How to Ethically Reach your Followers and Drive Sales
    Kieran Flanagan is the inbound marketing manager for EMEA at Salesforce, which has just launched its social success site in the U.K. Today’s guest post is written by Kieran Flanagan. . In many ways, the advent of social selling has changed how we do business. Gone are the days of faceless organizations. Now, businesses rely on getting and maintaining the good will of their customers in order to make a sale. How do businesses do this? By harnessing the power of social selling and driving sales from the inside out. What Is Social Selling? How Not to Do Social Selling. Well done.
  • STEPHEN P SMITH  |  TUESDAY, OCTOBER 30, 2012
    [Marketing] How to Get Customer Testimonials
    Marketing Profs offers some tips on getting more testimonials from your customers. like these two: Customer Relationships – Seven Ways to Get Great Customer Testimonials : MarketingProfs Article. 5. Offer social options to your customers to engage with you. Engaging and offering value are the two requisites you should keep in mind with social media. If you focus on those two actions, your customers will be coming back for more. Every point at which you touch your customer online should reference your social media buttons. Solicit customer testimonials in a fun way.
  • STEVE RUBEL  |  THURSDAY, AUGUST 12, 2010
    [Marketing] Photo: Facebook Search = Social News Search - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 12 Aug 2009 Photo: Facebook Search = Social News Search Today I finally got to play with the new search capabilities in Facebook (it is a phased roll-out).  I found it fascinating that the very first question in the official FAQ positions the tool foremost as a news discovery engine. think that with a few additions like geotagging, alerts and better content discovery tools (e.g. Lots to consider here.
  • BLUE FOCUS MARKETING  |  SUNDAY, JUNE 8, 2014
    [Marketing] [VIDEO] The Rise of the Social Executive #SocBiz @Glassdoor @SocialEmployee
    The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. There is an old saying that a rising tide lifts all boats. The basic premise behind this idea is that when favorable conditions are created, whether in an economic or cultural context, then everyone benefits. How does a social executive accomplish this? By becoming a champion of their brand’s mission, vision, and values.
  • ONE SOCIAL MEDIA  |  MONDAY, JULY 5, 2010
    [Marketing] Be Cautious when Using Social Media | One Social Media blog
    Share this post Tags: One social media , social media , Social Media for Small Business , social media iowa , social media marketing , social networking One Response to “Be Cautious when Using Social Media&# MITCHELL says: July 15, 2010 at 10:24 pm PillSpot.org. Start a chat | CMS Login « Exploiting social media for raising popularity of your business 3 Noteworthy Trends in Usage of Social Media for Business » Be Cautious when Using Social Media Do you use social media to stay in touch with customers? Be cautious about how you are using it then. High quality drugs.
  • GEOFF LIVINGSTON  |  WEDNESDAY, JUNE 29, 2011
    [Marketing] Is Social Media Training Us to Help Others?
    The year companies and professionals from all industries celebrated the blind acceptance of tools as a substitute for effective marketing. Perhaps it is the few who believe social media can and should be used for more than just effective marketing and successful business communications. David Murray ( @DaveMurr ) is the Social Web Communications Director for re:group , a fully integrated marketing and communications firm focused on creating and maintaining relevant, powerful brands. by David Murray. Image: The Morning After SxSWi on 6th St. How strange. They’re helping.
  • JACOB MORGAN  |  FRIDAY, JANUARY 27, 2012
    [Marketing] Emergent Collaboration Vendor Review: Atlassian’s Confluence
    On Friday’s I’ll be reviewing a vendor in the emergent collaboration space and will provide an overview on that vendor which includes aspects from leadership and vision to technology and market focus. spoke with Matt Hodges the product marketing manager and Daniel Freeman the VP of product marketing and sales. As far as the industry goes Atlassian is seeing a greater and great fragmentation of markets where there can be many healthy vendors. If you are vendor that would like to participate, please contact me (email is in the sidebar as is the twitter link). Support.
  • NOWSOURCING  |  FRIDAY, NOVEMBER 18, 2011
    [Marketing] This Week In Infographics: Live The American Dream And Poop On Your Keyboard
    However, the infographic brings some much needed information to the table, to help us better understand the housing market and maybe have a shot at the American dream after all. Tis the time for all the boys and girls to find out who made the cut in infographics of the week. Let’s just get right to it. According to our viral infographic for Keeping It Kleen, 1 in 6 people have poop on their cell phones. This infographic explores the disgusting truth behind many commonly used items in the home. Then we move on to the American Dream that seems to be slipping out of reach.
  • CITIZEN MARKETER 2.1  |  WEDNESDAY, JUNE 2, 2010
    [Marketing] Six Questions for RecreateMyNight CEO, Tej Bhatia
    Citizen Marketer 2.1 Useful information on how to add "social" into your marketing mix with measurable results. minutes ago chrisbrogan.com What We Do Inside Third Tribe Marketing - Ever wonder what we do inside Third Tribe? We help people improve their marketing. So how are you taking advantage of the market con. 1 day ago Small Biz Survival You lead the applause in the brag basket - Even though I call this the Brag Basket, its not really about bragging. days ago Social Media Marketing Whats #NewTwitter? promise it will be worth your while. The result?
  • KIKOLANI  |  MONDAY, FEBRUARY 7, 2011
    [Marketing] How to Keep Fans and Influence People on Facebook
    Making Friends. I’m not going to spend too much time on this because everybody has their own marketing ideas and attracting fans to your Facebook page has already been widely discussed on the internet. Personally, I think the most important thing is to have a good quality service/product/idea because, however well you market it, in the end you are asking people to tell their friends that they like it. This is a guest post by Tom Parnell. It is very easy to get fans on Facebook if you’ve got something worth liking, but what do you do once you’ve got them? Your Tips to Keeping Fans.
  • SPIN SUCKS  |  FRIDAY, JUNE 1, 2012
    [Marketing] #FollowFriday: Nate Riggs
    He sold his business to  The Karcher Group , a web marketing firm, and now is their director of social business. I finally  got to meet Nate Riggs last week and he’s exactly as I expected. Funny, charming, smart, and (yes, I’ll admit it) really good looking. He works and lives in Columbus and helped last week’s #FollowFriday, Michael Bowers , figure out the educational tracks for the Ohio Growth Summit , get the speakers secured, and organize the topics. He even moderated some of the panels, which he was really good at doing. Nice going, Gin! And he is flourishing.
  • JACOB MORGAN  |  FRIDAY, JUNE 18, 2010
    [Marketing] The Disconnect Between How Vendors and Strategists Approach Social CRM
    But again, I see the issue and agree we need move past “conversations&# and we will when the “market&# is ready to really move forward (which we are starting to see).  We saw the same thing with the E2.0 CRM is a solution/strategy to help sales, marketing and customer service work more efficiently. hate the word putting the customers central (because it is often so abused) but if taking seriously it effects much more than the departments now responsible for sales, marketing en customer service. Again, to capitalize and make money on a growing and hot space. 
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, MARCH 19, 2014
    [Marketing] What Is Twitterjacking And Does It Work?
    Twitterjacking is a little known strategy where you can “hijack” a tweet or retweet, hashtag, or another specific Twitter marketing strategy and use it for your own gain. Remember, the goal is to attract attention to yourself, not take over someone else’s marketing strategy. It’s a controversial tactic, but if you use it wisely it can be very powerful. Let’s start with hashtags. Find two or three popular hashtags in your niche and follow them for a while. Event hashtags are perfect because after the event they tend to die out slowly.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, NOVEMBER 21, 2013
    [Marketing] Social Networks Have More Reach
    While social networks are becoming better at extending their reach, you’ll achieve greater marketing exposure if you go through multiple channels. If your goal is to extend your reach on the short term so that you can acquire e-mail addresses and then use that information for conversion rate monitoring, then center your marketing around that plan. Social networks were compared to ad exchanges, networks, video networks, and mobile campaigns. Of those, social networks won out for having the highest reach. Also, have a follow-up plan.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, MAY 8, 2013
    [Marketing] Why Guest Blogging Could Be Dangerous
    As happens after all Google updates, Internet marketers scramble to change their tactics. In this case, more than a decade of link building tactics were turned on their head, so what did online marketers do to gain an upper hand? I’ve been a big proponent of guest blogging and still am. However, there is a danger in doing too much. Of course, you could also have the wrong motives. Every few years Google updates its algorithms to get rid of bad practices that are causing harm. Google Panda and Google Penguin were two such updates. Maybe it’s true, maybe it’s not.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, DECEMBER 12, 2012
    [Marketing] Why Are You Chasing Algorithms?
    For the search engine marketer, their power lies in their ability to deliver your content to the right searchers. But to do that, your best bet is to write great content that targets the needs of a specific market rather than trying to guess the most important criteria for ranking. Search engine optimization has a bright side and a dark side. The dark side often involves chasing algorithms, as if they have the power to save. You might as well be a dog chasing parked cars. It’s not that search engine algorithms have no power. They do. It’s a fine one.
  • JACOB MORGAN  |  FRIDAY, OCTOBER 8, 2010
    [Marketing] What or Who is a Consultant and What Makes Them Good?
    For example, marketing, sales, I.T, etc. “A consultant is a person in a position to have some influence over an individual, a group, or an organization, but who has no direct power to make changes or implement programs.&#  A manager is someone who has direct responsibility over the action. This refers to your area of expertise, you don’t need to be a “master&# per say but you need to have some knowledge or expertise in a particular area. You must have some level of expertise in a particular area in order for people to ask for your advice. Interpersonal skills.
  • WAXING UNLYRICAL  |  MONDAY, APRIL 22, 2013
    [Marketing] Three Random Thoughts on April 19, 2013
    Friday, April 19, was an interesting day. I was out at the Mid-Atlantic Marketing Summit (which was great), but it was also the day the week’s horrors in Boston came to a culmination … though none of us could have foreseen that. And so much else was happening everywhere. The fertilizer plant fire in Texas was still fresh in the news, and there were other disasters, both natural and manmade, taking place all around the world. On the “not-disaster” front, life went on as usual too. People seem to be getting angry at others online much more quickly.
  • ENGAGE  |  MONDAY, APRIL 28, 2014
    [Marketing] Native Advertising Is Here to Stay
    Marketers who think so are missing the point. Because native is by definition customized to the target audience of the host media brand, scale is an ongoing challenge for brand marketers. You can also download our whitepaper, Content Marketing Insights 2014. 2014 goes down as the year native advertising went wildly mainstream. Earlier this year, the New York Times rolled out its highly anticipated online redesign. Responsive design, check. Clever new way of highlighting comments, check. Native advertising, check and double take. They had to be. billion in 2014 to $31.29
  • SOCIAL WAYNE  |  THURSDAY, AUGUST 9, 2012
    [Marketing] So you wanna launch a startup? – Infographic Data for Future Entrepreneurs and Their Biggest Obstacles
    Market awareness – 15.6 It seems that everyone not in just Silicon Valley is launching a startup these days. If not launching a startup they’re joining an accelerator or incubator. While startups are the new cool thing and accelerators and incubators are the new american idols for startups, launching a startup is no easy task. Recently Kauffman FastTrac conducted an “Are You An Entrepreneur?” ” questionnaire with results from 5,000-plus individuals and posted on forbes.com. ” questionnaire. Persuasiveness – 16.3 percent. percent. percent.
  • LOUIS GRAY  |  TUESDAY, JANUARY 25, 2011
    [Marketing] Feedly for iPhone Hits the iTunes Store for Mobile RSS
    Disclosures: I am VP of Marketing at my6sense , which could be considered either a competitor or a potential partner to Feedly, Flipboard, Newsblur, Pulse or Google Reader, due to both similarity and complementary features with our API and mobile applications on iOS and Android. Since launching more than two and a half years ago with a new magazine-like start page built with a foundation of RSS, Feedly has grown a committed user base who has enjoyed the service's unique take on Google Reader and other feeds, including Twitter. Click the checkbox. Want to share a single article?
  • SOSHABLE  |  SUNDAY, MARCH 29, 2015
    [Marketing] Not All Social Media Platforms are Equal – How to Pick the Ones That Work for You
    Either way, my guess is that social media figures pretty high on your priority list when it comes to marketing your brand. So in short, Facebook is a must-have for all social media marketers –B2B or B2C. It has also vastly improved its publishing platform Pulse making content marketing a bigger focus than simply job hunts and P2P networking. With the introduction of Rich Pins, Pinterest has morphed from being a pretty catalogue of images to an actionable marketing platform that can lead to direct purchases. Launching a new business? Or promoting an existing one?
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, MARCH 22, 2011
    [Marketing] Q&A Sites And Competitive Intelligence | Small Business Mavericks
    Well, you can use it for your own marketing or product development. If a competitor is beating you in a certain area of the market, then you can use that information to improve your own services. You can also use that information to market your own products and services. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., d/b/a/ Small Business Mavericks, Minneapolis, Minnesota Website Design, Development & Promotion Services About Us What’s a Maverick?
  • SIMON MAINWARING  |  FRIDAY, AUGUST 5, 2011
    [Marketing] Wine to Water: How pragmatism can change our world
    It is also the alignment between values, purpose and branding that makes ‘Wine to water’ such a compelling story and lesson in purposeful marketing. Doc I had the privilege of seeing CNN hero Doc Henley speak at the National Speakers Association Influence ’11 event on Monday. Not only was his cause and message incredibly important but I was struck by Doc’s authenticity and full-body commitment to the change he wants to see in the world. So I started raising money to fight this water epidemic the best way I knew how, by pouring wine and playing music.&#.
  • STAY N' ALIVE  |  SATURDAY, MAY 14, 2011
    [Marketing] Of Worldwide Religious Social Media Presence, the LDS Church Ranks Well
    I've shared previously the natural desire of Mormons to share their beliefs , and, in a way that we're natural marketers by just wanting to share something we really believe in and which is doing great things for the world. I've shared previously the natural desire of Mormons to share their beliefs, and, in a way that we're natural marketers by just wanting to share something we really believe in and which is doing great things for the world. It's no secret the Church takes its online presence seriously. You may be wondering, "why", though. So ask around if you're interested.
  • THE REALTIME REPORT  |  THURSDAY, DECEMBER 26, 2013
    [Marketing] Post-Patch Hyperlocal Apps: What (If Anything) Works?
    AOL’s Patch has been criticized almost to no end as of late, and now the “hunt to own the lucrative local advertising market” is over for AOL. But there are other (smaller, and more efficient) hyper-local apps out there that deserve a closer look. Businesses, pay attention. Nextdoor  isn’t a brand new app by modern conceptions of time (site launched in 2011, mobile app in 2012), but it has been well-received by major news outlets. The app is targeted primarily at people who are genuinely putting down roots in whatever neighborhood they reside.
  • CREATIVE RAMBLINGS  |  MONDAY, DECEMBER 24, 2012
    [Marketing] 5 great articles you may have missed (December 17-23, 2012)
    Here is my list for December 17-23, 2012: Social Media Strategy in Times of Tragedy by Lisa Buyer (Seatch Engine Watch How I Sleep Like a Baby (While “My Team” Watches My WordPress Site) by Tom Treanor (Right Mix Marketing) [.] 5 great articles you may have missed (December 17-23, 2012) was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. Great Resources Social Media best articles of the week
  • MICRO PERSUASION  |  MONDAY, JUNE 20, 2011
    [Marketing] Rick Sanchez on Tumblr: It's "Just Right"
    That means the marketers will be next. Rick Sanchez on Tumblr: It's "Just Right" : Journalist Rick Sanchez, writing on HuffPo : “So what makes Tumblr great? It enables journalists to send news updates with the immediacy and ease of Twitter. With no 140 character cap, spelling, punctuation and key words and sentences don’t have to be sacrificed. Posts can be short in length but long on substance. And posts can include pictures and video, without having to click on a link or leave the site — information and images together. Journalism is at its best when it provides detail and context.”.
  • SOSHABLE  |  MONDAY, MAY 7, 2012
    [Marketing] Is Riding the Zuckerberg Social Media Train Dangerous for Your Business?
    Social media marketing is rapidly spreading in every direction you can imagine. However, there are way too many business’ dropping all of their eggs in Zuckerberg ’s basket and by doing this they are derailing the track that their marketing train is currently traveling down. Many brands are switching almost all of their digital marketing tactics to Facebook and it is going to be hard for business’ to attain positive and sizeable outcomes if trying to solely use Facebook as their only means of online advertising and social media marketing. Related articles.
  • CONVINCE & CONVERT  |  WEDNESDAY, AUGUST 3, 2011
    [Marketing] The 3 Keys to Social Influence
    moved out of that industry into digital marketing in 1994. Since then, I’ve owned several companies in the online marketing world, including an award-winning agency that I sold in 2005. love social because it’s the perfect combination of online marketing and retail politics. This is an interview I did with Klout for their Klout Stars series , where they ask “influencers&# about their background in social media. 1. How did you get started in social media? I was originally a political consultant, helping manage campaigns for Governor, U.S.
  • DREW'S MARKETING MINUTE  |  FRIDAY, JANUARY 21, 2011
    [Marketing] Groupon: Winner or Goat?
     My Age of Conversation co-author and Texas based marketing guy Jay Ehret believes social coupons aren't smart for most businesses.  On the flip side, Duct Tape Marketer John Jantsch gives it a thumbs up.  Want to know if the market is interested in something new? The whole world is abuzz about Groupon.  And who doesn't love $10 worth of Cold Stone Creamery ice cream for $5?  But is Groupon right for your business? In theory, that's how everyone wins. But it's not always a bed of roses. But.is it right for you? Can it succeed?
  • COLLECTIVE THOUGHTS  |  WEDNESDAY, NOVEMBER 21, 2012
    [Marketing] Happy Apping [infographic]
    Luckily there is a process to making it work, the best practices to achieve maximum exposure for your app.Among the pit of a half a million Android apps, yours can easily get lost with the ebb and the flow of the 100 that get added to the market everyday. It takes a lot to get an app off the ground, let alone reach the Level of Angry Birds. Our love affair with apps is steadily growing as apps are being made for anything and everything. Need to find the closest sweater store? There’s an app for that. Duck out of the eyeline of an ex? There is an app for that. StartApp.com/.
  • SPIN SUCKS  |  THURSDAY, JUNE 30, 2011
    [Marketing] Ten Lessons I Learned from My Clients
    Rob Fisher , director of marketing at Madison Electric Products is a perfect example of this. Today’s guest post is written by Heather Whaling. In PR, we spend a lot of time teaching our clients. We teach them how to speak in sound bites or how to assimilate into online communities. We explain how blogging can help achieve business goals, or why speaking opportunities matter. I’ve been reflecting a lot on what I can learn from my clients — both good and bad. How often do we take stock of what we can learn from them? There are no problems, only solutions. Talk less.
  • THE RELATIONSHIP ECONOMY  |  WEDNESDAY, NOVEMBER 24, 2010
    [Marketing] The Worlds Largest Social Sales Force
    It has become obvious that applying old methods to advertising and marketing is not the means for creating relational attributes. On the other end of the spectrum marketers are trying to learn how to sell their goods and services through conversations, theirs and ours. While all things social appear to be a medium to extend a marketing message the reality is that “all things social&# really represents a much bigger dynamic of change than just a change in the way brands and merchants reach buyers. Today we are all the sales force. While, only 14% trust advertisements.
  • MINDJUMPERS  |  FRIDAY, JANUARY 6, 2012
    [Marketing] New Report on Social Media Management From Altimeter– Reading it Will Save Your Company’s Money!
    The Social Marketing Roadmap [Infographic]. Tweet “Like a disease, social media proliferation will leave companies crippled — unless they develop a strategy to manage now. Some companies have opened a virtual Pandora’s box: We found that global corporations are struggling to manage an average of 178 business-related social media accounts — a number that will only grow.” ” The above lines are from the executive summary in a new report published last night/CET (5/1-2012). Strategy and Business Objectives. Strategy for Managing Social Media Proliferation. Infographic].
  • KIKOLANI  |  FRIDAY, OCTOBER 21, 2011
    [Marketing] Fetching Friday – Resources Mashup & Baby Monkey
    54 Books Every Business Owner And Marketer Must Read – If you are doing your own marketing then you need to read and implement the ideas of every book on this list to find out what works today. Reactions From SEOs Come Loud, Fast & Often Angry To Google’s Switch To Encrypted Search – Google caused a major stir in the search marketing community today with the news that it will begin encrypting searches and outbound clicks by default in some situations. The Resources Mashup. Blogging / Writing. Business / Career. Personal Development / Productivity.
  • TWIST IMAGE  |  THURSDAY, MARCH 7, 2013
    [Marketing] The Future Of Facebook And The Newsfeed
    As Facebook continues to roll out Facebook marketing initiatives for brands, the newsfeed becomes ground zero. Facebook is filled with very smart marketing professionals who have - without question - done some serious thinking about how these newsfeed changes will affect their media business. content marketing. contextual marketing. facebook marketing. marketing professional. Do you remember Facebook before the timeline. before newsfeed? I do. loved the introduction of Facebook's news feed when it happened. Who is laughing now? Is the newsfeed perfect?
  • TWITIP  |  MONDAY, FEBRUARY 15, 2010
    [Marketing] Start Dating your Twitter Followers – Back to the Basics of.
    and mixed marketing communications firm based in Southwest Florida. Together we can change the way marketers and businesses use Twitter and social media as a whole. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Samantha Scott @GetPushing Samantha is the Grand Poobah (President) of Pushing the Envelope, Inc. You want to feel like “you’re part of the group&# if it’s with friends or feel appreciated by your significant other. How can you help them? 3.
  • SOCIALFISH  |  THURSDAY, JUNE 13, 2013
    [Marketing] [SLIDES] How to Identify Influencers the Right Way
    Nice deck on Social Influence by Danny Brown, co-author of Influence Marketing , the book I pointed to a few days ago. By focusing on the customer and identifying who truly influencers their decisions at key times in the purchase life cycle, we can target better and gather lead generation, increase customer acquisition, and provide real ROI for influence marketing campaigns.” “Today, influence is determined by how high a social score you have. But that dilutes what true influence is, and places the attention on the wrong people. Content Strategy Social, In Theory
  • PAMORAMA  |  TUESDAY, JUNE 15, 2010
    [Marketing] Ford Ditches Auto Shows for Facebook
    pamorama marketing, life, social media Home About Bookshelf Links Contact Ford Ditches Auto Shows for Facebook by Pam Dyer on June 15, 2010 Share Ford’s latest Explorer model won’t be introduced at a glitzy auto show — instead, it will make its debut on Facebook. Linking the Explorer with Ford’s social-marketing strategy could help the brand become more relevant. The company will launch the car with a campaign that focuses on drivers’ real-world experiences, rather than with glamorous TV ads. Still, the Explorer reveal on Facebook is chancy. said: [.]
  • WAXING UNLYRICAL  |  FRIDAY, MAY 27, 2011
    [Marketing] The Brand View When Looking For a PR Pro
    have a client – a gourmet dessert brand – that considers me its Director of Marketing. Or me, the professional marketer? marketer or salesperson wants to see you have the strategy as well as the vision. This is Part 1 of a two-post series. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. After we chose one, it did not go very well. And we had to let them go and we hired the person who was runner-up. Guess what? So far they’ve turned out very well. Sometimes it is not.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, FEBRUARY 21, 2012
    [Marketing] Will You Be Part Of The Twitter Self-Serve Ad Platform – Not Sure That I Will
    Twitter have opened up a self-serve ad platform which, on the surface, appears to be good news for marketers. New advertising options can be good news for marketers. closer inspection should having you pausing for thought. First, it’s only available to small to mid-sized businesses, and the payment option is restricted to American Express. Is it right for your business? Perhaps the only way to know is by signing on and using those free credits. However, statistics suggest that click-throughs may not be that great. Facebook still leads the way with StumbleUpon a clear second.
  • PUSHING SOCIAL  |  TUESDAY, SEPTEMBER 9, 2014
    [Marketing] A Word about The Social Media Success Summit 2014
    Can’t you get everything you need to know about content marketing by running a few Google searches and save some cash in the process? Sure, I could have went to: Mari Smith and Amy Porterfield for Facebook Marketing. Thankfully I was invited to speak at Social Media Examiner’s Content Marketing Summit last spring and was able to listen in on the top expert’s presentations. Marketing is tough. Your ability to quickly find, learning, and implement new marketing strategies is the only durable competitive advantage available today. But why attend?
  • SOCIALNOMICS  |  MONDAY, JUNE 27, 2011
    [Marketing] Social Media Case Study: Audi
    However Clark did point to a study by Visibli, a social-marketing analytics company, which recently found that Audi has the most “engaged&# fans of any entity on Facebook. Most savvy marketers know that social media is a longer term play of building relationships with customers. (Video: Watch this video on the post page). Situation: Audi was the first Super Bowl commercial to feature a Twitter hashtag (#Progressls). Action: Klout helped Audi find more than 1,100 people to reach out to about the campaign — 200 of them received an Audi travel mug and flashlight.
  • MICRO PERSUASION  |  WEDNESDAY, JUNE 30, 2010
    [Marketing] Evernote + Lifestream = ??? - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 30 Jun 2009 Evernote + Lifestream = ??? via blog.evernote.com Evernote yesterday gave user the ability to share any notebook. I am already keeping a notebook in Evernote of things I want to add to the daily lifestream. What if I were to make this notebook public so that you can see whats on my radar? Need to tinker.
  • BLUE FOCUS MARKETING  |  SUNDAY, NOVEMBER 3, 2013
    [Marketing] Now Posted on @BlueFocus: #Nifty50 Top Twitter Women Writers Award by @TomPick and @CKBurgess
    For 2013, we’re pleased to honor 50 women (below) and 50 men (in a post on the Blue Focus Marketing Blog ) who are both outstanding writers and content producers and active social media connectors and engagers. Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. 2011 was the inaugural year. In 2012, the #Nifty50 recognized the top men and women on Twitter in the technology realm. and who actively engage on Twitter. The honorees include both full-time (e.g., journalists, authors, or PR professionals) and part-time writers (e.g., bloggers). Aaker.
  • LAUREL PAPWORTH  |  WEDNESDAY, OCTOBER 20, 2010
    [Marketing] Social Media Campaign: Saw7 and Hoyts
    If the audience is now the former audience, then they are fair game to become part of the marketing cycle, no? Cinema goers get punk’d by Hoyts and Saw7. just love it when companies stop being politically correct, worrying about heart attacks and being sued, and just go totally EVIL on their customers. Ok I admit,  I’m a bit down on social media campaigns. Especially if they have no strategy behind them. Well, Social Ads, mebbe? All of which is a roundabout way of saying: I love that cinema goers at Hoyts got Punk’d by their cinema. Awesome. Tell the boss I told you to.
  • JANET FOUTS  |  TUESDAY, JUNE 22, 2010
    [Marketing] Secret Formula for Social Media Success? Naaah.
    Every situation requires new research into who the market is and what tools they feel comfortable using and all the things I just mentioned above. What it takes to be a success in social media is the ability to be fluid and organic in your approach. To move quickly and decisively as new issues develop, evaluate new tools and networks for their usefulness, usability and appropriateness. To interact with your users and community and listen to what their needs and desires are. You need to be able to evaluate opportunities quickly since things come and go in a flash in this environment.
  • BILL HARTZER  |  THURSDAY, JULY 14, 2011
    [Marketing] Why SEO and Social Media Sites Go Hand-in-Hand
    Social media sites and SEO should work together to increase a business’ visibility, protect the company’s brand, and effectively market products or services. SEO companies are fully capable of increasing and maintaining a business’ web presence, providing detailed analysis of your target market, and creating strong and relevant site content. Since the rise of social media sites, many have believed that the need for SEO is now dead. Visibility is still the primary goal of all online businesses. Without it, there is just not a shot that your business will succeed.
  • JOEY STRAWN  |  MONDAY, NOVEMBER 1, 2010
    [Marketing] No-Suck November
    will not suck at making daily/weekly biz goals for Empty Jar Marketing. Related Posts: Ignorance is Bliss-tering A Friday Branding Haiku Social Media Marketing, a Study in Semantics The Nose Knows: Does Your Blog Pass The Stink Test? In college I took part in one of the great collegiate traditions: No-Shave November. For the duration of 30 days I would fight the urge to make myself presentable or appeasing to the opposite sex and give into nature’s desire to make me look like a homeless ’70′s porn star by not shaving my face. But I always missed it. You in?
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, NOVEMBER 18, 2014
    [Marketing] Are Keywords Really Dead?
    Keywords Are Marketing Clues. If the language of your market is the language of your content, the words they use to look for what you offer will already be in that content. With all the changes happening in SEO, it makes sense that some would declare the keyword to be dead. But then you read what others say, and they say it isn’t dead at all and keywords still have value. What Is That Keyword, Really? Think about it: what do search engines do but search for the word that is typed into the search box? You will be using the keywords they will be using to find you.
  • SPIN SUCKS  |  FRIDAY, MARCH 2, 2012
    [Marketing] #FollowFriday: Adam Justice
    We understand privacy settings, marketing practices, stats and analytics, hash tags, meta tags and net lag. I realized last night that today is the first Friday of the month, which typically means it’s book review time. But, um, well…I forgot. And I promised Erika Napoletano I would do a review of “ The Power of Unpopular ” the week it comes out (March 20) so we’ll substitute the March review then. Sound good? Great! In that case, I’d like to introduce you to Adam Justice , otherwise known as etelligence. So smart!” ” He writes for Yahoo!
  • LAUREL PAPWORTH  |  SATURDAY, APRIL 21, 2012
    [Marketing] PERTH: Social Media Training Course April 2012
    In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities. and how does social media marketing compare to traditional marketing? The use of social networking tools has grown over the last 5 or 6 years to the extent that not only will we investigate Return on Investment (ROI) of marketing dollars in online media but also examine the Cost of Inaction (COI) of not being involved. Please let me know if you are coming along! social media training.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, JULY 8, 2013
    [Marketing] Start Controlling Your Own Data
    The problem is others, primarily marketers, are using our data for their benefit and now it is time we learn to use it to our benefit. To that we can add all the data doctors collect about us when we go in for checkups, all the data that cell phone companies and retailers gather about us and sell or share with other big companies or third parties in the online marketing business. We have all turned into a data factory whether we realize it or not. Every time you land a web page you produce data. Use your credit card, you produce data. Use your mobile device, you produce data.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, MAY 6, 2013
    [Marketing] It’s Time To Jump Off The Wheel
    The truth is what was true about markets, business, value creation, management, organizations and most importantly what was meaningful to the human network is no longer considered the truth. Everyday people go into the “job cage” and jump on the same wheel they ran on the day before. Management measures the output of all the wheels collectively then attempts to optimize each wheel to improve the whole. What management doesn’t realize is that by tinkering with each wheel they are sub-optimizing the whole. The “job cage” is the environment we are bound to work in.
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, JUNE 20, 2013
    [Marketing] Strategies That Build Intangible Value
    Marketers who used to jealously guard their brands are now aggressively courting outside developers with  Application Programming Interfaces (API’s)  and  Software Development Kits (SDK’s). The theories around development and execution of strategic management disciplines have evolved over time. We have shifted from long drawn out planning processes around “hard numbers” to real time simulation based on leveraging intangible assets. Peter Drucker  was a prolific strategy theorist, author of dozens of management books, with a career spanning five decades.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, DECEMBER 9, 2014
    [Marketing] Who Uses Bing? Make Sure They Can See You
    Bing is the second most popular search engine, and according to a recent article on Search Engine Journal, Bing tends to be preferred by certain parts of the market. If those Bing-users are in your target market, you should look at Albert Costill’s 10 Ways to Optimize a Website for Bing. So are we, as businesses and as marketers. Who Are These People? Bing and Yahoo tend to be favored by specific demographics: slightly more women than men. households with children. households with incomes over $75,000. college graduates. graduate school students.
  • FEVER BEE  |  SUNDAY, NOVEMBER 3, 2013
    [Marketing] How To Know Which Discussions Will Be Most Popular For Your Community (before you launch)
      Let's imagine we were interested in internet marketing. We search for internet marketing forums and find the WarriorForum.    If we select any category, Mobile Marketing for example, we can see the discussions which gained the most responses and are most popular within that community. We have a template list of conversation starters for each of the five types of communities (action, circumstance, interest, place, and practice).    Each is adapted to the specific community. We've covered this before.  The second is research.
  • MINDJUMPERS  |  THURSDAY, JULY 26, 2012
    [Marketing] And Then Foursquare Entered Adulthood: Promoted Updates
    Any brand with a retail store of some kind will potentially be able to benefit from this new feature if willing to prioritize it in the marketing budget. Tweet Since the launch at SXSW back in 2009, Foursquare is now no longer a location-based app just for the fun of it. With more than 20 million users world wide and no less than over 2 billion check-ins every single day of the year, Foursquare has become serious business. Yesterday, Wednesday July 23 rd , they announced the predicted launch of Promoted Updates. Promoted Updates – how does it work? nearby. Those are critical.”.
  • TWIST IMAGE  |  TUESDAY, MAY 13, 2014
    [Marketing] Bring Back The Corporate Blog
    If you take all of those issues and you roll it up into a bigger social media marketing mix, you would uncover that blogs and blogging should fall below the level of interest for most brands. It speaks to businesses looking to better understand and navigate digital marketing and the opportunities that come from it. content marketing. digital marketing. marketing mix. Blogs don''t have a chance against Twitter , YouTube and Instagram. With that, we know that human beings try to avoid reading as much as possible (don''t believe me? blog readership. blogger.
  • SPIN SUCKS  |  FRIDAY, MAY 20, 2011
    [Marketing] #FollowFriday: Erica Allison
    She blogs about PR and marketing, being a mom and a business owner, and life in general. I remember the moment I “met&# Erica Allison. She was testing out video (which she’s really good at) and I was the subject of her very first video blog. remember getting the alert that I’d been mentioned and I went over to the video and started to watch it. still have the same reaction watching it that I did that first time. Since then, just six short months ago (though it seems like we’ve been friends forever), Erica has been a student of blogging. It was all her.
  • ENGAGING BRAND  |  FRIDAY, MAY 9, 2014
    [Marketing] The Unknown Secret to Social Marketing.That Works
    You start asking whether the web, whether social marketing is truly the answer to your business prayers. Social marketing is about making your content so irresistable, that people want to know more about what you offer". Social marketing is merely the demonstration of that value. You have a great product. You have a great service. You build a website and yet.success doesn''t flow.why? mean the offer is irresistable isn''t it? You then realise that people don''t know that the offer is there.once they do.they will buy. Still they don''t come. You become disillusioned.
  • TAYLOR MAREK  |  WEDNESDAY, JUNE 24, 2009
    [Marketing] Entrepreneur vs. Employee, Which one are you?
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Entrepreneur vs. Employee, Which one are you? Entrepreneurs make the rules, employees follow rules.
  • ONE SOCIAL MEDIA  |  THURSDAY, NOVEMBER 11, 2010
    [Marketing] Is Social Media a Better Investment than SEO?
    It’s true that both organic SEO (Search Engine Optimization) and SMM (Social Media Marketing) are very powerful means of driving traffic to a website. Tags: search engine optimization social media marketing des moines social media company One social media social media des moines social media for small businesses social media iowa social media marketing company social media Philadelphia social media services I expect opinions to differ widely on this topic. With the advent and continuing proliferation of Web 2.0 SEO has proved its mettle. Social Media is yet to do so.
  • SPIN SUCKS  |  MONDAY, AUGUST 16, 2010
    [Marketing] The ghost blogging debate | Spin Sucks
    As idealistic as I am and, as much as I would love to teach our clients how to do their own online marketing and work us out of jobs, we do live in the real world and I think Mitch’s stance of not allowing old world execution into new world tools is not realistic. We also work almost exclusively in the $20 million to $200 million company range and, I have to tell you, these companies (with a few exceptions) do not have people who can execute marketing for them, as Mitch says in his argument. That’s why people specialize; they have marketable skills getting a job done.
  • SOCMED SEAN  |  THURSDAY, AUGUST 27, 2015
    [Marketing] One Suprising Way To Skyrocket Your Profile Views On LinkedIn
    Having worked in social media and digital marketing for quite a while now , I often get asked questions by my clients about gaining more Twitter followers , attracting new Facebook fans or generating more subscribes to a YouTube channel. Regardless of whether you work in Sales, Marketing, Customer Support, Product Manufacturing or Logistics, your LinkedIn profile is often the first place a potential employer or recruiter will go to evaluate your skills and experiences. The same holds true when it comes to Web development, mobile development and marketing campaign strategies.
  • KIKOLANI  |  THURSDAY, MAY 5, 2011
    [Marketing] Fetching Friday – Resources Mashup & Yellowstone
    Making Money Online / Marketing / Online Business. Top 25 online marketers to follow on Twitter – want to learn more about online marketing? lessons I learned from the biggest blogging jerk – interesting post about basic blogging etiquette and even more interesting discussion in the comments about the gap between blogging and marketing frames of mind. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Writing.
  • ENGAGING BRAND  |  THURSDAY, JULY 18, 2013
    [Marketing] Bob-o-graphic on How to Create Transient Competitive Advantage
    Rita talks about the end of sustainable competitive advantage and how the sustainable mindset should be replaced with a transient one - taking a proactive approach to ending products and services before the market does it for you. Yesterday saw my discussion with Rita McGrath go live as this weeks Engaging Brand podcast. From the feedback you seem to love a summary so that you can live the lessons at work as well as whilst you are listening to the podcast. Change Management Leadership Strategy rita mcgrath engaging brand podcast brand podcast competitive advantage
  • COLLECTIVE THOUGHTS  |  TUESDAY, JULY 27, 2010
    [Marketing] 10 Ways Geolocation is Changing the World
    He is the founder of MomentFeed , a location-based marketing, strategy, and technology firm. Since becoming widely adopted just a couple years ago, social media has supercharged social action, cause marketing, and social entrepreneurship. It gives you info on in-season foods, those coming in-season, farmer’s markets, and links to recipes. In time, location-aware apps will guide us not only to the grocery store or farmer’s market but through them. This post was written by Rob Reed. Social media has changed the world. We’re doing the same for energy.
  • VIPER CHILL  |  THURSDAY, JUNE 3, 2010
    [Marketing] Mass Engagement: How to Get Hundreds of Tweets & Comments On Your.
    Wordpress SEO: The Only Guide You Need 288 125 28 Resources from My Internet Marketing Toolbox 232 73 How to Build Backlinks and Dominate Google 192 122 21 Lessons I’ve Learned After 21 Years Alive 175 114 How I Wrote a $30,000 eBook (And You Can Too) 128 112 As you can see, I’ve had a lot of success at attracting both. But I just have to be honest with you, I miss your articles about affiliate marketing. I do not have a blog (anymore), so all your recent post are not really what I’m looking for. Home What the F ? Cloud Living Say "Hi!" That’s it. Bugger!
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, JULY 1, 2015
    [Marketing] How Blogging Has Changed Branding
    Over the last 10 years I have seen online marketing go through quite a few changes. Gone are the days of mass marketing where brands shouted their message through a box. Your customers don’t feel a wall between you and themselves like they do with traditional marketing (brochures, billboards, TV and radio, etc.). That includes blogging. In fact, blogging and branding are inextricably linked if you do it right. For businesses, however, blogging has changed branding in a few very powerful ways. Let’s count them. How Does This Help You Move Your Brand Forward?
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, MAY 22, 2015
    [Marketing] Two Sides of SEO
    Ibemere Obinna makes a good point when he says, “ SEO for real estate marketing is a journey, not a destination “ But his observations actually are valid for all internet marketing, because no matter what your industry is, the same two sides of SEO apply: the process of reaching your search engine ranking goals. Since this dynamic is always changing, optimizing your site and marketing efforts for SEO is always changing, too. the process of maintaining your search engine ranking goals. Pay attention to algorithm changes. Monitor your competitor’s backlinks.
  • DANNY BROWN  |  THURSDAY, MARCH 3, 2011
    [Marketing] Why We Don’t Charge for Blog Topics
    Why We Don’t Charge for Blog Topics originally appeared on Danny Brown - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Over at For Bloggers By Bloggers, we offer free weekly blog topics every Saturday. collection of various ideas, titles and niches, it’s to help bloggers get inspiration when they hit the blog topics wall. As bloggers, we know how difficult it can be to come up with just the right idea sometimes. So, the blog topics section was set up just for these times. So, great to see that the service is helpful. But premium?
  • BRASS TACK THINKING  |  THURSDAY, NOVEMBER 18, 2010
    [Marketing] Calling Bullshit on Social Media
    If you don’t like to be spoken to, sold to, marketed to, or interacted with in a certain way DON’T DO IT TO OTHER PEOPLE. There are tools. There are people who use the tools. And then there are people who are tools. Know the difference. Ass-kissing will get you anywhere, but where is that, exactly? Where do you actually want to go from there? Think long-term. Speaking of long-term, “asshole&# is not a long-term strategy. Neither is “edgy&# or “off-putting.&# What do you really want to achieve? And for how long? Build a strategy on that. Back off. We do.
  • SOSHABLE  |  MONDAY, JULY 9, 2012
    [Marketing] Which Android Tablets Are The Best?
    Apple is usually the one to beat when it comes to the latest gadgets and with the tablet market, it is no different. However, Android tablets are also very popular and there are many to choose from, like the Amazon Kindle Fire. Discover which Android tablets are the best of the rest, from the infographic below. Which kind of Android tablet do you own? From: Atlanta Ford Dealers Via: Statista. Featured Infographics Android tablets best gadgets graphic statistics 2012
  • GAURAVONOMICS  |  SUNDAY, JULY 25, 2010
    [Marketing] Niche Social Networks Turn to Social Gaming and Social.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « What is More Social: Playing With Your Real Friends or Making Friends With Strangers You Are Playing With? New York Times Story on Delhi Traffic Police’s Big Brother Facebook Initiative » Niche Social Networks Turn to Social Gaming and Social Entertainment Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! What do you think?
  • WEB METRICS GURU  |  TUESDAY, AUGUST 17, 2010
    [Marketing] Social Media Monitoring Bootcamp Boston, New York, San Francisco and London this fall
    Monitoring Social Media (Boston) will bring together leading brands, PR and marketing experts to discuss the latest ideas, trends and techniques in social media monitoring and measurement. Though a series of presentations, panels and expert-led discussions, we will explore the critical issues that marketers and PR professionals are facing in their efforts to monitor their social media interactions. Not sure yet if I’ll be part of the San Francisco conference. Here’s the schedule. First up is a one day conference on  Monitoring Social Media in Boston on October 5th.
  • SPIN SUCKS  |  TUESDAY, MAY 22, 2012
    [Marketing] Six Step Process to Clean Up a Company’s Online Presence
    It’s not critical this person be in marketing or PR, as long as it’s someone who understands what you’re trying to accomplish and can get you the information and answers you need in a timely manner. Today’s guest post is written by Nikki Little. . Those of us ingrained in the social media world talk a lot about what you should and shouldn’t do in the space. That’s important knowledge to share, but what happens when someone else makes the mistakes and you’re charged with fixing them? Put together an audit outlining where the company has a presence online. Compile the clean-up list.
  • CHRIS BROGAN  |  THURSDAY, APRIL 7, 2011
    [Marketing] Cut to Grow
    marketing socialmedia softwareI love the Road Warriorette blog. She travels a lot and I get lots of ideas from her. The other day, she wrote a post about a cool travel water bag that packs flat. thought it was cool so decided to tweet about it. pushed the little share button at the bottom of the post and got a surprise. Frankly, I got lost. tried scrolling down to Twitter, gave up, and just copied the link myself, switched to Twitter, and hit share. I’m not sure who else would go through that effort. A lot of people? I don’t know. Would your audience go through that? And You?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, OCTOBER 14, 2008
    [Marketing] Productivity 2.0: How the New Rules of Work Are Changing the Game | Zen Habits
    How long does it take to see the results of a marketing campaign online and turn it off? Zen Habits. About. Links. Uncopyright. Forum. Subscribe ( RSS | Email ). 73,800 People Subscribed. Photo courtesy of Joshua Hoffman. Productivity 2.0: How the New Rules of Work Are Changing the Game. For years, books and articles and blogs on productivity have been showing us how to be more productive: crank out the tasks, multi-task, work faster, be organized. In short, they’ve taught us to be a good part of a corporation that wants more out of us. Certain jobs have different requirements.
  • COLLECTIVE THOUGHTS  |  TUESDAY, JUNE 15, 2010
    [Marketing] How Social Media Experts Get Their Wings
    Credit: Conversation Marketing – good post, Ian. Years before I started my own firm, I clearly remember a great question designed to trip me up at a job interview: “So Brian…how many hours of experience do you have on Visio?&#. After a chuckle, I regained composure and replied: “About 4-5 years. Do you catch a lot of people on that one?&#. “Yes, I do,&# he said with a smirk. Which brings us to the point of expertise. Lots of people throw around needlessly unqualified labels about how so and so is a guru, maven, or expert. The answer? 10,000 hours. Got that?
  • THE RELATIONSHIP ECONOMY  |  MONDAY, MARCH 11, 2013
    [Marketing] What Are Your Most Important Assets?
    Corporations use tangible and intangible assets to produce value that a market will consume for the purposes of increasing the organizations economic value. Wikipedia defines as asset as “Anything tangible or intangible that is capable of being owned or controlled to produce value and that is held to have positive economic value is considered an asset. Websters defines assets as:a useful and desirable thing or quality: a single item of ownership having exchange value. The value of an asset is usually determined by how it is used to produce something of value.
  • SOCIAL MEDIA NETWORK MARKETING  |  MONDAY, JUNE 7, 2010
    [Marketing] Social Media Network / Online Reputation Management
    Social Media Network - Marketing Social Media, Social Media Network, SMN, Social Media Network Online, Online Reputation Management, ORM, Digital Space, Interactive, Web, Blog Advertising Marketing, Buzz, Affiliate Marketing Program, Freelance, Mobile, Data Understanding, Business, Technology, CRM, Consumer, Direct Marketing, Mass Communication, Sell Online, Sell Products Online, Money, Home Jobs, Shopping, LifeStyle And More creativecommons.org Social Media Network - Marketing by Pervara Kapadia is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0
  • GEOFF LIVINGSTON  |  TUESDAY, APRIL 23, 2013
    [Marketing] The Writing Wall
    In the case of Marketing in the Round , there was no wall for my half of the book, but I had a really hard time getting started thanks to a flood that hit my house. Every long writing project has one: The wall. Research paper, novel, non fiction book, even a massive web site rewrite. They all have that moment when I want to run away. Believe me when I say this, the writing wall is worse than your average writer’s block. It’s a malaise. feel like I can’t go on, that the project will never get competed. look at the screen or paper empty inside, dreading the work.
  • DREW'S MARKETING MINUTE  |  MONDAY, JANUARY 31, 2011
    [Marketing] Using personas to shift your focus to the customer
    If you look at most marketing copy -- it's about the "thing" -- whatever is being sold.  Which forces us to focus on the "thing." Which is why personas are so critical to your marketing success.  It will make the rest of the Q's  P.S. If you want more info on personas, Marketing Profs is doing a webinar on February 10th specifically about the topic.  We get features and generic benefits but our focus and the thrust of the message sits squarely on the shoulders of the product or service. And it's no wonder.
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 16, 2014
    [Marketing] Seven Tips For Jumpstarting Your Visual Storytelling Strategy
    We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. Although positioned as a short-term experiment, the BBC is still producing daily Instafax video content on Instagram , proving the usefulness of this content to its community. 4) Be Human  Visual marketing performs better when the content has a human element. Focus on being useful.
  • CONVINCE & CONVERT  |  WEDNESDAY, JULY 9, 2014
    [Marketing] Four Key Strategies to Reclaim a Branded Social Experience
    With the steps below, you can launch marketing campaigns that are inherently social in nature, and showcase the depth of your brand reach and loyalty. This type of campaign speaks to a shared interest, and encourages the audience to share their photos to be part of a community as well as receive a promotional discount. 3) Grow the Influence of Your Campaigns You can strengthen the lifespan of your campaign by amplifying your message across all communication channels , including email marketing, digital advertising, television, direct mail, and more. It’s simple.
  • THE RELATIONSHIP ECONOMY  |  SUNDAY, OCTOBER 24, 2010
    [Marketing] Social Value Creation
    The market is wide open for a money competitor who can simply transcribe a social currency transaction into a ledger entry for financial currency. Money has evolved from coins to paper to electronic accounts. Now we see the emergence of mobile electronic accounts. Money may represent value but does it actually represent the value creation process? If not, then what does and which is more important? The PayPal offer represents the separation of money from the value creation process. This exposes a very interesting point to consider. The Frictions of Monetization. Better Proxy.
  • CONVINCE & CONVERT  |  SUNDAY, AUGUST 26, 2012
    [Marketing] dot coma – Are Domain Names Even Relevant Now?
    I have been in digital marketing a long time. How long? When I started, domain names were free , because why would anyone pay money for something of no consequence? My first online voyage was in 1994, working with my college pals at Internet Direct, Arizona’s first Internet company (and also the inventor of virtual Web hosting, ultimately sold to Mindspring). Domain names were free, and brands didn’t even know what the World Wide Web was in many cases (given that graphical browsers. Click to read more » Digital Media domain names go daddy internet direct
  • SOCIALFISH  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Marketing] Let’s rethink management.
    The role of manag­ement is to hire talent that is agile enough to shift and flow based on market need. We’re working on a couple of challenges for  hacking the M-Prize. Check it out and add yours! Last year, the MIX joined forces with Harvard Business Review and McKinsey & Company to launch our most comprehensive contest ever:  The Harvard Business Review/McKinsey M-Prize for Management Innovation. We received some 400 robust contributions from every kind of management innovator in every realm of endeavor—and announced the  grand prize winners  earlier this summer. Humanize
  • MY CREATIVE TEAM THINKING  |  WEDNESDAY, MAY 6, 2009
    [Marketing] V.I.P., Not
    Tags: Customer Service Marketing
  • WAXING UNLYRICAL  |  WEDNESDAY, JANUARY 25, 2012
    [Marketing] 6 iPhone Accessories for Almost-Professional Photos/Videos
    After all, you don’t have to be an “expert” to blog well, to excel at online marketing, to take great photos and/or videos… right? I don’t know about you, but I’m drawn more to the “non-expert” versions of these things (and so much more), because they have a “realness” (I don’t know if that’s a word, and if it wasn’t, it is now, and it is so much easier to say than verisimilitude ) to them that a lot of “expert” content doesn’t. Sounds about right to me. Olloclip 3-in-1 lens ($69.99).
  • PAMORAMA  |  SUNDAY, APRIL 18, 2010
    [Marketing] If Size Matters, Social Media is Huge in the US
    pamorama marketing, life, social media Home About Bookshelf Links Contact If Size Matters, Social Media is Huge in the U.S. by Pam Dyer on April 18, 2010 Share About 127 million Americans, or three-quarters of the population, use social media, according to Nielsen Online. In a survey of 1,700 Internet users, researchers found that 73% engage in social media at least once a week. Engagement was defined as reading a blog, visiting a social network, or reading/commenting on a message board. Facebook daily use easily beats out other traditional media like radio (37%) and newspapers (22%).
  • SOCIALFISH  |  WEDNESDAY, JULY 23, 2014
    [Marketing] Association Social Media: American Occupational Therapy Association (AOTA)
    Awesome Nonprofit Social Media Decks from #14NTC How to Lead Your Way to a Social Organization BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups Five Web Design Trends to Watch Cool Social Tools: Double The Donation 3 Reasons Why Content Marketing Doesn’t Work for Associations. Whoo hoo! —————— Stephanie Yamkovenko, AOTA First up – let’s all welcome Stephanie Yamkovenko, web editor at the American Occupational Therapy Association (AOTA).  . Hi Stephanie! Thanks for being my very first respondent. Who do you report to? .
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