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TREY PENNINGTON [Marketing] Ride the World Wide Rave to Sales Success
| TUESDAY, FEBRUARY 16, 2010
The book Scoble had in mind is The New Rules of Marketing and PR and the thing you’re not supposed to be able to do is “use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly. It was profound when both men wrote—way, way back in 2006! Before his book was released in stores, David Meerman Scott sent me an advance copy of World Wide Rave. We've had a good time getting to know each other through that WWRave. Main Street, Ste. 365, Greenville, SC 29601 WordPress Admin Podcast powered by podPress (v8.8 / v188.8.131.52
TWIST IMAGE [Marketing] T-Commerce And The Rise Of Tablet Shopping
| SATURDAY, JUNE 30, 2012
new report by InMobi and Mobext titled, The Role of Connected Devices in the Consumer Sales Journey uncovered some consumer habits that were unique to the tablet market. Does it matter which device a consumer uses to connect with a brand? Think about this question another way: does the rise of the tablet make for a different shopping experience when compared to the desktop or mobile Web? Touch, screen size, portability does add a different layer. New opportunity or just another screen? Just this week, MediaPost had a fascinating news item titled, Tablets Change Shopping, Media Habits.
CHRIS BROGAN [Marketing] Your Customers Are Always the Story
| SATURDAY, NOVEMBER 12, 2011
Where marketing seems to go wrong more often than not is when it’s about the product and not the story it helps the customer tell. In writing and movies and storytelling, there’s always the question of point of view. From whose eyes will we see the story? Who will lead us into this world? In Harry Potter, the title character is our point of view, and we experience all the magic from the eyes of someone who was seemingly normal, like us. Most stories start like that. They lead us in from “what was” into “the exciting new part.” The car is cool.
JUGNOO [Marketing] Social Media Dashboard has a Fresh New Approach
| TUESDAY, MAY 7, 2013
Social media marketing is the future of business, and with the ever-growing conversations on the social web, it’s hard to manage the conversations that matter the most.” 'Jugnoo is a social media dashboard that has published a new trailer video: Manage Your Social Media Presence • Jugnoo. “Social Media is big, powerful, and full of insight. ” What can social media presence do for enterprise? Social Media Dashboard has a Fresh New Approach originally appeared on Jugnoo Blog - Social Media is a Business: Social Media Presence Management under a Creative Commons license.
WAXING UNLYRICAL [Marketing] Weekly Roundup: Opinion, Use and Humor
| SUNDAY, APRIL 10, 2011
Part of this is that I don’t really use it to market aggressively, but I figured I might as well have a page set up so that, if and when the time comes, I can do so. I don’t really have a theme this week for your Weekly Roundup. It’s been a busy week , both online and offline, and the entire budget debacle was also a bit concerning. But it was a good week for opinionated posts, so I’m sharing those I enjoyed the most (out of those I read, of course). And then there are a few more that are just plain old helpful… and hilarious. aka Beast of Traal.
PROBLOGGER [Marketing] Blog Business Model 2: Sell Your Print Book
| TUESDAY, JUNE 26, 2012
Like most budding authors I had intended to find an an agent who hopefully would find a publisher to get my book on the market. Most authors today who sign contracts with publishers find those publishers want want you to market your book yourself. Blogging not only helps in getting noticed more through Google search, but also helped in doing market research for my book’s content, and now provides additional content beyond my book. So for me, blogging is an extension of my writing and provides marketing insights from potential readers and clients. Bingo!
GREG VERDINO [Marketing] Storytelling at the brink of the future?
| WEDNESDAY, MAY 27, 2009
Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « Want to get the most from social media? And the future of storytelling should matter to you no matter what products your company produces or promotes because, as marketers, our success often rides on both our ability to tell compelling stories and our customers' willingness and ability to spread their own stories about their experiences with our brands. Look inside. J.C. know-how. know-how.
ENGAGE [Marketing] Magazine ‘App’-titude
| TUESDAY, SEPTEMBER 6, 2011
This is a bet on Zite but also a bet on the tablet market and the growth of the mobile business and how people are discovering content on those devices,” said KC Estenson, senior vice president and general manager of CNN.com in a release Monday. W hen CNN announced plans earlier last week to acquire Zite, an upstart creator of magazine apps for Apple’s iPad, it wasn’t exactly Earth-shattering news. The East Coast was still sweeping up after Irene. In the wake of a disaster that almost was, the acquisition caused nary a ripple in the blogosphere. Understandable. That much is obvious.
CONVINCE & CONVERT [Marketing] How Scotts Uses Social Media for Maximum Customer Support
| FRIDAY, MAY 3, 2013
And from Cision , a free content marketing kit to help you get the most of your brand storytelling. Jeff speculates that perhaps some of the market who never really needed a PC is now going straight for the tablet and that more and more people are using tablets and other mobile devices instead of purchasing new computers. How Scotts Uses Social Media for Maximum Customer Support is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'Beth Dockins, Scotts Miracle-Gro @bethdockins. Please Support Our Sponsors. Listen Now . Holy Social!
SPIN SUCKS [Marketing] Scheduling Your Feedburner Delivery
| WEDNESDAY, AUGUST 4, 2010
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 04 2010 Scheduling Your Feedburner Delivery By Gini Dietrich | Email | Print | 3 Comments | It’s time for the video question of the week and this one comes from Abbie Fink who asks what time of day is best for scheduling your Feedburner delivery.
ARI HERZOG [Marketing] Satisfying Saturday: 6 Social Media Blog Posts I Liked That You May Like Too
| SATURDAY, NOVEMBER 20, 2010
Doing so will ensure your maximizing your marketing opportunities. Here are 6 articles I recently read and liked, and think you may like, too. Sasha Taylor reflects on a conference session he attended pitting bloggers against press officers. …it was suggested that bloggers are negative about organisations and therefore this is the reason that they are not being engaged. There were a number of bloggers within the session all of whom stated that they are fair in their articles – if sometimes a little persistent! Then she’ll delete it from her profile. Sure, they might.
JACOB MORGAN [Marketing] Can Companies Succeed Using Open Source Platforms for Enterprise.
| TUESDAY, MAY 18, 2010
Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Can Companies Succeed Using Open Source Platforms for Enterprise 2.0? webinar) View Comments May 18th, 2010 On May 20th at 1pm PST I’m hosting a webinar with our partner Acquia and their client Florida Hospital. The webinar is free to attend and is going to cover some best practices and trends around the collaboration. We’ll be looking at the state of E2.0 some benefits and challenges and will also take a look at some of things companies need to do in order to really make Enterprise 2.0
JACOB MORGAN [Marketing] Friday Vendor Roundup: Acquia, Mindjet, and Moxie Software
| FRIDAY, AUGUST 2, 2013
Although it’s just a marketing campaign it’s still interesting. Personally I love the marketing approach, nothing wrong with a little competition especially since Jive’s CEO was recently quoted saying that Yammer was dead. It’s a nice marketing vehicle designed to help organizations realize why they need technologies like Mindjet. 'Every Friday I’m going to attempt to summarize any relevant news in the future of work/collaboration space. can’t cover every single thing that comes out but I will do my best to provide as much relevant content as I can.
SOCIALNOMICS [Marketing] Social Network Bans 5,000 for Being Fat
| TUESDAY, JANUARY 5, 2010
My personal take is that it is a great marketing ploy by BeautifulPeople.com while at the same time it’s a sad reflection on society. By Erik Qualman. As reported by Robin Wauters of TechCrunch social network BeautifulPeople.com indicates it has kicked out 5,000 users for becoming too chubby over the Holidays. The network which is based on not letting “ugly people in said some photos revealed that some of its members indulged in a little too much eggnog and cookies. Well at least in this case it appears that prediction has already come true.
PROBLOGGER [Marketing] How to Build a Dominant Google+ Presence
| THURSDAY, NOVEMBER 8, 2012
Following these steps will not only increase your reach into additional markets, it will also give your website a nice boost in the SERPs. This guest post is by Ryan Howard of Denver SEO Kings. Google+ is the hottest game in town when it comes search engine placement gains—at least for the time being. We’ve run multiple tests and so have a few other agencies we know, almost with unanimous consent that preferring Google+ for the hours you dedicate to social media offers the greatest ranking benefit. In this post we’ll discuss the top 5 ways to make Google+ work for you.
CHRIS BROGAN [Marketing] Be Willing to Be Wrong
| TUESDAY, JULY 9, 2013
I’m wrong about how I thought marketers would rather a genuine connection instead of a push-button relationship. 'The amount of mental energy we expend by trying to be right all the time is a waste. have come to learn that it’s a lot easier to be wrong from time to time, and that the process of being wrong can certainly speed up the finding of what it is that ends up being right. In my case, this is pretty much hard coded into how I do things. almost have to be wrong first before I find out what’s right. Wow, this doesn’t make much sense yet. But what about you?
SMALL BUSINESS MAVERICKS [Marketing] Are You Struggling With Pay Per Click Conversions?
| THURSDAY, MAY 10, 2012
If you marketing plan is costed effectively, you should be in the black and making a reasonable profit as well. When monitoring a pay per click advertising campaign there are several sets of numbers that are important. Click through rates (CTR) are one area that many advertisers concentrate on with the theory being the more visitors you receive to a site, the more opportunities their are for sales. However, your click through rate needs to be seen as a comparison to several other sets of data, in particular conversion rates and costs per click. Your ad unit has failed to deliver.
PROACTIVE REPORT [Marketing] The W’s of Digital PR
| WEDNESDAY, FEBRUARY 22, 2012
As The Cluetrain Manifesto pointed out – Markets are Conversations. Social media is about communication. And as we strive to improve our conversations we have to improve our grasp of the basics of communication. Take a new look at the 5Ws. Who : Who are the people we might want to have a conversation with – women, men, mothers, IT executives? Are gardeners, nurses or grandmothers? Are they young, old, well-educated, underserved? Who talks about you? Who uses your products and services? Who has a need you might fill or a problem you could solve? Engineers have a language.
WAXING UNLYRICAL [Marketing] Picking the Right Measurement Tools: a #measurePR Recap
| FRIDAY, OCTOBER 21, 2011
Jen Zingsheim is Vice President of Products and Services for CustomScoop , driving product development plans to better meet the needs of public relations and marketing professionals. Jen Zingsheim guest-moderated last week’s #measurepr chat and provided the following recap. And even though this is posting late (hey, I was out!), I’m going ahead with it since I know the transcript will be useful to you. Also it’s a great recap. On October 11, the #measurePR chat had a terrific guest in Don Bartholomew of Fleishman-Hillard. tool selection begins. Indeed … very important.
JACOB MORGAN [Marketing] Emergent Collaboration Vendor Review: SkyDox
| FRIDAY, FEBRUARY 24, 2012
Every Friday, I’ll be reviewing a vendor in the emergent collaboration space and will provide an overview on that vendor which includes aspects from leadership and vision to technology and market focus. SkyDox is looking to raise more money in 2012 and expand the team to focus on the product, marketing, awareness and visibility. They believe the cloud collaboration market is still in its infancy but they are mainly seeing demand for adding new social business functionality to legacy ECMs and DMS. Every post will cover the same elements for each vendors. Support. Pricing.
SOCIALNOMICS [Marketing] Jimmy John’s: Serving up Freaky Fast Tweets
| FRIDAY, SEPTEMBER 27, 2013
Everything Jimmy John’s is executing through social media is one to one marketing – providing information, engaging and at times consoling their customers. Content Marketing Specialist – Portfolio. 'Consumers are experiencing your brand, and instead of just telling a neighbor or colleague about the experience, they are talking about it on Twitter with thousands of followers. If your target demographic is 16-24 you have no choice in the matter…71% of of 16-24 year olds go online when they have a problem with a product. Specifically Twitter. Perfect example: 3.
KIKOLANI [Marketing] Do You Know Why You Blog?
| WEDNESDAY, DECEMBER 14, 2011
Why Every Blog Should Have a Marketing Plan. This is a guest post by Tim Brownson. suspect that as you are reading a blog like Kikolani, if you’re not a blogger as such, you’re at least interested in blogging. Even if you’re not though and your merely passing through, bare with me, because the information I am about to share with you is equally useful to everybody. For the purposes of the post I’m going to presume you do blog, but please feel free to substitute whatever it is you do for a living in place of blogging if that’s more appropriate. No excuses.
TWIST IMAGE [Marketing] Six Links Worthy Of Your Attention #142
| SATURDAY, MARCH 9, 2013
Revolutionary Marketing Strategy: Answer Customers' Questions - The New York Times. "Over the years, I have become both fast friends and a fan of Marcus Sheridan (you can hear more here: SPOS #285 - How To Be A Marketing And Sales Lion With Marcus Sheridan ). The question is this: how did Sheridan become such a powerhouse in that industry and pull off the transition from using social media to sell pools to becoming a marketing and sales advisor and world-class speaker? " (Alistair for Hugh). Create More Value Than You Capture - eCorner. "These ?ndings disney.
BRASS TACK THINKING [Marketing] Broadening Horizons
| SUNDAY, SEPTEMBER 19, 2010
Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Broadening Horizons September 19, 2010 | by Amber Naslund View Comments I’m on the hunt for some broader perspective. suppose it happens to people in every industry; you get a bit inured to the voices and repetition that surrounds you in your world of expertise. Annoyed by some, even. I’ve a feeling it’s a bit more acute in the world of online work, but even so, I know it’s not unique to my profession. O LOL! Thanks.
PROBLOGGER [Marketing] How to Change the World … from Your Desk
| SATURDAY, JULY 14, 2012
Pierre is a web marketing consultant with a background in web-based philanthropy. This guest post is by Nate St. Pierre. There’s too much of the same out there. hundred million blogs, most of them saying the same thing: “I’m boring.”. Yours should be better. Your blog is a tool to break through the established structure of this world, a way to clear the existing landscape of monotony to make way for creativity and newness of thought. Your blog is a wrecking ball, and you should use it as such. It just gets out there and starts swinging. It knocks into things. That’s its job. Nate St.
JACOB MORGAN [Marketing] Emergent Collaboration Vendor Review: oneDrum
| FRIDAY, DECEMBER 16, 2011
On Friday’s I’ll be reviewing a vendor in the emergent collaboration space and will provide an overview on that vendor which includes aspects from leadership and vision to technology and market focus. In 2012 they are expecting to spend more time in California but this will be to focus on the commercial side of the business, that is marketing, sales, and business development. At this point they see the market as an incredibly immature marketplace that nobody really knows that well. Jive for example owns the finance market but there is still lot of mess and a lot of noise.
PROBLOGGER [Marketing] How to Write a Great Paragraph
| FRIDAY, APRIL 27, 2012
Eminem can teach you how to become a writing and marketing machine. This guest post is by James Chartrand of Damn Fine Words. There are eight million posts out there about how to write a great headline. Copyblogger ’s written about half of them. ve written a few myself. But you know what none of us tell you? What to do after the headline. You know, the actual “content” part. It’s not enough to create killer headlines or spectacular introductions. It’s not enough to write compelling content (and we don’t tell you how to do that either). know: paragraphs aren’t sexy.
TWIST IMAGE [Marketing] Peeking Into The Future Of Retail
| SUNDAY, JUNE 30, 2013
digital marketing. marketing podcast. 'Episode #364 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. He has been called "one of the world''s foremost retail industry futurists" (put that in your pipe and smoke it!). For over twenty years, Doug Stephens has worked with some of the world''s biggest brands, agencies and retailers helping them to achieve the success that they demand today with a keen eye on how quickly the world of retail continues to evolve. Do shopping malls have a future? This is a meaty one. blogging.
JEFF KORHAN [Marketing] The Little Video Things You Do
| WEDNESDAY, NOVEMBER 24, 2010
Last week I did an interview with a trade publication regarding the benefits of using video for enhancing small business marketing. Tags: Blogging Marketing Small Business Social Media blog communicate engage humanize Jeff Korhan marketing personalize Prefontaine small business social media Thanksgiving video While I did not create any talking points (as I usually do) - our conversation reminded me how video helps to engage in typically subtle ways. Tragically, Steve died in a car accident in 1975 when he was still in his early twenties. This is the magic of video. .
SMALL BUSINESS MAVERICKS [Marketing] Is SearchDex A Scapegoat? | Small Business Mavericks
| MONDAY, FEBRUARY 14, 2011
Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? Facebook Changes Page Layout Features » Is SearchDex A Scapegoat? The New York Times published a story on Saturday about huge retailer J.C. Penney getting caught buying links. The interesting part of this story from a small business standpoint is what happened to J.C. Penney’s search firm, SearchDex , after Google discovered the paid links. You might have guessed. They were canned. Either J.C.
SMALL BUSINESS MAVERICKS [Marketing] Did Facebook Screw Up?
| TUESDAY, FEBRUARY 22, 2011
Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? Last week, I discussed Facebook’s new Page layout features , which I think are generally a good thing. But not everyone is happy with those changes. Just read the comments on Facebook’s own page. One of the biggest bones of contention seems to be Facebook’s relevance algorithm. Some people don’t want the most “relevant comments to appear on their pages.
SMALL BUSINESS MAVERICKS [Marketing] Rumor: Yahoo Sells Delicious | Small Business Mavericks
| SATURDAY, MARCH 12, 2011
Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? The latest is around the social bookmarking site Delicious. Yahoo had originally said it was going to fold the site, but then the groans started. Now, the rumor is they have sold it. What’s the reported price? 5 million. think that is a gross underestimation of Delicious’s value, though I’m no expert on business valuations. Nevertheless, if it’s true, it could be a big boon to Yahoo.
SMALL BUSINESS MAVERICKS [Marketing] Online Reviews: Opportunity Or Obstacle?
| FRIDAY, MARCH 18, 2011
Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? Get Your Own YouTube Channel » Online Reviews: Opportunity Or Obstacle? One of the most frightening things in the world for a small business owner is a negative review. But should you be afraid of them? think there are several reasons not to be afraid of negative reviews, the first of which is that no one can please everyone all of the time. Be proactive and make good on your promises.
SMALL BUSINESS MAVERICKS [Marketing] IM: Small Business Tool Or A Waste Of Time?
| MONDAY, MARCH 21, 2011
Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? Q&A Sites And Competitive Intelligence » IM: Small Business Tool Or A Waste Of Time? If you are going to do business online, then it makes sense to use online communications tools. Right? One of the most primitive online communications tools is instant messaging. It’s been around almost as long as the Internet itself. And it’s gotten better over the years. I’m not being facetious.
BILL HARTZER [Marketing] comScore February 2010 Search Engine Rankings
| WEDNESDAY, MARCH 10, 2010
percent search market share. Websites owned by Google continues to lead the search market in the United States. percent of the search market, followed by AOL LLC with 2.5 In the February analysis of the top properties where search activity is observed, Google Sites led the search market with 13.5 Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. comScore, Inc. search marketplace. percent).
CONVINCE & CONVERT [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
| MONDAY, JUNE 7, 2010
This is the overarch… [link] #marketing [link] Jim Weldon Delivering Happiness Delivers Indeed: Yes, nice guys can finish first. Nice review from @jaybaer [link] [link] Randy Kemp Delivering Happiness Delivers Indeed [link] [link] Lisa Diomede Delivering Happiness Delivers Indeed – [link] (Can't wait to read – just released today) #marketing [link] Alysia Shivers I want to win a copy of "Delivering Happiness" — the book about the rise of Zappos. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Brilliant.
PROBLOGGER [Marketing] Social Survival for Bloggers: a Peek from the Inside
| SUNDAY, JANUARY 22, 2012
Serpd : Self-promotion’s okay, as long as you submit about online marketing. This guest post is by David Leonhardt of Zoomit Canada. Zombie accounts at Reddit are increasingly frustrating content creators on the internet. A “zombie” account is an account that appears to be active to the user, but to nobody else, usually as a punishment for that user submitting his or her own content. The user submits, and he sees his or her submission. he comments, and sees the comment. he thinks s/he has an active account, and can go on for months thinking s/he does. Yeah, I know.
STAY N' ALIVE [Marketing] On My Own Again - I'm Back in the Saddle
| MONDAY, MAY 13, 2013
Contact me if you''re looking to hire a good speaker with real-world experience and true understanding of both the technical and marketing side of social media. 'When I started working for The Church of Jesus Christ of Latter-day Saints with the first role with the title "social" in it ( see my sum-up here ), I came in with a desire to serve, but only planning to be there for 6 months. had been on my own for several years at that point and really enjoyed my independence. thoroughly enjoyed my time there and hope to continue advising them in their progress. What will I be focusing on now?
SOCIALNOMICS [Marketing] Are Casinos Getting More Social?
| TUESDAY, APRIL 30, 2013
While people still see these ads, nothing is quite like social media for supplying instant marketing to a huge amount of potential customers. If a marketing campaign can’t reach thousands of potential customers in moments, it isn’t on social media! Event marketing through social media has exploded. Mobile Marketing. By creating a place where customers can easily interact with the casino or casino staff, this social marketing has created a win-win situation. Casinos around the world are cashing in on this phenomenon. Instant Gratification.
KIKOLANI [Marketing] How to Organize Finances with FreshBooks
| WEDNESDAY, JULY 17, 2013
Each project is linked to a client, so in my case, I have projects like freelance writing, local marketing, and promotions. 'When I was approached to do a review of FreshBooks , it couldn’t have come at a better time. have to admit, I’ve never been good with organizing my finances beyond Excel. tried another name brand accounting product on two different occasions, and both times gave it up because I could never reconcile my accounts correctly. Not to mention that there was no suitable import option for PayPal with it either. Organize my clients’ information. per month.
PROBLOGGER [Marketing] 4 Essentials to Consider Before Starting Your Next Blog
| MONDAY, OCTOBER 10, 2011
As I’m writing this post, I imagine the main reader is a 29-year old male named Bob, married with one child who is starting out in online marketing with limited tech experience because he wants more freedom from his job to spend time with his child. He’s new to online marketing, with limited tech experience—I go easy on the tech jargon and spend more time explaining the more technical content. This guest post is by Nivin of SecretMarketingPlaybook.com. So, you’ve decided to start a blog? And to help you do that, consider these four points carefully. What Do you want to say?
BILL HARTZER [Marketing] comScore August 2010 Search Engine Rankings
| FRIDAY, SEPTEMBER 17, 2010
Google Sites led the explicit core search market in August with 65.4 explicit core search market in August with 65.4 percent market share, followed by Yahoo! Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. comScore, Inc. NASDAQ: SCOR) , a leader in measuring the digital world, has recently released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the U.S.
CHRIS BROGAN [Marketing] Where The Work Is Going
| FRIDAY, APRIL 22, 2011
The work you’re doing is becoming part of marketing, part of customer service, part of internal comms, part of the wiring of the business. Be the marketing team, not the social media person. If you’re a social media type, the work is heading towards being embedded into everything else. It’s not less important; it’s more mainstream. Yes, not everyone has embraced social media, and yes, there are two or so more years left for social media consultants to make some money helping people get their wiring in place. Embed. It’s not going away.
PROBLOGGER [Marketing] 5 Reasons to Start a Niche Blog, and 3 Niches to Consider
| FRIDAY, AUGUST 17, 2012
We won’t cover online marketing or business blogs either. While our intention with these posts is to profile each of the niches, and provide a bit of market-specific information for those who might be thinking of targeting them, the posts also shed light on key blogging tactics that any blogger can use—no matter which niche you’ve chosen for yourself. When the opportunity came up for us to do a series on niche blogging here on ProBlogger, I jumped at the chance. Blogging isn’t what it was. But niche blogging is also a topic that’s important to me.
PROBLOGGER [Marketing] How to Blog for a Transient Audience
| SATURDAY, OCTOBER 30, 2010
As a consumer marketer, I’d done this for years—but I’d never done it for my blog readers. This is content that will help keep them in a job, and out of the job search market. This post is by T im Tyrell-Smith, founder of Tim’s Strategy. We all have a free flow of readers who pop in, consume our content and move along. And while we have them, we hope to convert them: to have the, purchase a product, sign up for our feed, or perhaps join our community for good. Image by Tim Tyrell-Smith. But what if your core audience is transient? Is your core audience transient? wedding planning.
CHRIS BROGAN [Marketing] Plan for a Mobile First World
| MONDAY, JUNE 18, 2012
My business partners at Citrix Online (makers of GoToMeeting, GoToWebinar, GoToSleep, and similar) have sponsored a conversation between myself and Chuck Martin , CEO of the Mobile Future Institute and author of the bestseller, The Third Screen: Marketing to Your Customers in a World Gone Mobile (amazon affiliate link). We’ll talk about marketing, but also about collaboration, internal business functions, and whatever else I can wring out of Chuck’s brilliant mind. It turns out that in San Francisco, getting a taxi to actually stop and pick you up is a bit of a chore.
FEVER BEE [Marketing] What Affects Most Members Over The Long-Term?
| WEDNESDAY, DECEMBER 19, 2012
This would include organizing regular events/activities, creating content/newsletters for members, introducing word-- marketing activities, initiating self-disclosure discussions etc. A lot of people would probably love community management to be about being nice to people online. If someone has a question, you help them. If someone has a complaint, you resolve it. Yet, this ignores the big picture of growing, developing and sustaining a highly-active community. There is a limit to how much time you can spend doing one-to-one discussions with members. Prioritising.
JACOB MORGAN [Marketing] Who will be Canada’s next VC superstars?
| MONDAY, JUNE 6, 2011
Connie, a senior marketer with 15 years of marketing, management and consulting experience, loves to unlock the full potential of combining people, process and technologies to achieve high business performance. Today’s post is written by my colleague Connie Chan , Principal and Co-Founder of Chess Media Group. At the conference, Chris Arsenault, Managing Partner, iNovia Capital, announced the opening of CIX Top 20, a program designed to introduce Canada’s hottest innovative companies in digital media and technology. GrowLab Accelerator Sprouts in Vancouver.
CHRIS BROGAN [Marketing] Feed Your Networks
| MONDAY, OCTOBER 11, 2010
If you’re using email marketing and have a list, give them the occasional mail that’s friendly and asks for nothing in return. I asked a question on LinkedIn: “What have you used LinkedIn for today?. Here’s a quick screen swipe of what people said: I asked the question for two reasons: 1.) to know the answer, and 2.) because it was a way to feed my network. In this case, it was a way to feed it by letting people reflect. There’s an interesting experience that comes with reflection. You and I do it here a lot, don’t we? Feed Your Networks.
CHRIS BROGAN [Marketing] Professional Speaking Tips- Get Started
| TUESDAY, NOVEMBER 16, 2010
The going rate for speeches from marketing types is somewhere between $5,000 and $10,000 (US Dollars), with there being some who make over that based on other details in their background. Note that I said “marketing types.. You want to get on stage and speak professionally. You’ve done some time in speaking at free events and you’ve heard really good feedback. But you’re wondering how to get from free to fee, and you’re looking to build awareness and make some money from your efforts. Here’s what I know. Set Your Stage. Make a Speaking Brief.
DANNY BROWN [Marketing] Shape Your Newsletter - Danny Brown
| MONDAY, AUGUST 16, 2010
for a saturated market like internet marketing - i like recieving weekly emails - when i recieve alot of regular emails like lefsetz letter, i seem to forget about thoes monthly email newsletters quicker. he breaks ALL the rules that email marketers say is wrong, yet. Discontinued since we reconfigured our major services and are not focusing specifically on small biz marketing issues any longer.)It It was a brief (one-page) marketing tip, humor-infused, with a nice, fun photo. That is why we pay for marketing products and services.I Cheers!
ENGAGING BRAND [Marketing] 5 Spring Cleaning Tips for Your Online Image
| WEDNESDAY, JUNE 6, 2012
This is especially crucial if the company recently lost a few employees or ceased working with a business that led the company's social media marketing campaign. If you thought your closet built up a lot of junk over the winter, try looking at your Facebook. You may not think about it as you're creating statuses and events, but your Facebook and other social media websites can easily get cluttered with excess information that can quickly stray from the intended focus of your company's message. To get started on your digital spring-cleaning, consider the following five tips.
ENGAGING BRAND [Marketing] 5 Ways to Gain Fans in Facebook
| TUESDAY, SEPTEMBER 13, 2011
Allow fans to join via text message marketing. The Engaging Brand loves to share and loves to gain other perspectives. Today is a guest post from Joseph Baker a wonderful guy who has more than 15 years business experience on how to gain fans with Facebook. Facebook has grown from merely a social media network to keep friends and family up to date with each other into a necessary, business tool. This method of promotion is great for three simple reasons; it's free, . Facebook has more than 750 million active users . It's very easy to set up and promote. Be creative with a video.
TWIST IMAGE [Marketing] Fast Change
| FRIDAY, JUNE 17, 2011
had the pleasure of sharing the stage with Taylor last week at The Art of Marketing (which also featured Avinash Kaushik , Gary Vaynerchuk and Guy Kawasaki ). the art of marketing. Reading Fast Company magazine when it debuted in 1995 changed me forever. don't think I've ever missed reading an issue from cover to cover. The speed, pace and writing of the articles was (and still is) unlike any other business magazine writing that came before it. While you may find some of the style now shows up in the pages of BusinessWeek , Wired , Harvard Business Review , Inc. No slides. wired.
THE WAY OF THE WEB [Marketing] From flash mobs to toast mobs?
| THURSDAY, NOVEMBER 18, 2010
It seems as if one of the industries creating more unusual advertising and marketing material has to be mobile handset makers. e.g. Share hosted by Wikio. Which is linked to the new HTC Wildfire , as well as setting a new Guinness World Record for toast mosaics. The phone itself is HTC’s latest handset with the HTC Sense implementation of Android, a Friend Stream to check Facebook, Flickr and Twitter at the same time, and caller ID which includes the Facebook status of the caller and other details (Something increasingly useful). There’s more detail on the HTC Wildfire, here.
GEOFF LIVINGSTON [Marketing] Anti for the Sake of Being Anti Sucks
| SUNDAY, MARCH 20, 2011
For example, there’s a lot wrong with social media marketing, including an oft ridiculed influencer bubble. Image by Anonymous. There is a lot wrong with the online space. Heck, make that with the world. It is really easy to pick apart people, industries and society. But in the end, a constant anti-attitude really sucks, and it gets boring, too. What works better and makes life interesting is providing a solution. Running counter current has its values, it certainly causes people to view things in a new light… Initially. At that point, why bother complaining?
KIKOLANI [Marketing] Income Blogging Guide Course Review
| MONDAY, MAY 24, 2010
In addition to the set lessons, there will be bonus lessons sent at appropriate times throughout the six months, such as a professional article marketing course or other methods to getting highly qualified traffic. I have been contacted by several people in the last few months for reviews on various hosting services and make money online products. I’ve declined many because I really don’t feel comfortable writing about something that I can’t even sample, or when I do sample it, feel that it doesn’t meet up to the expectations the sales pages’ set for it.
CHRIS BROGAN [Marketing] 97 Ideas for Building a Valuable Platform
| FRIDAY, JANUARY 20, 2012
Humble Is Better Marketing. Being humble isn’t a marketing plan. Marketing is part of sales. 2012 is the year where social media oversaturation hits hard. We will scale back on our participation in social networks, and we will most certainly scale back who we choose to follow as sources. This won’t be because someone is bad or good. It will be based on whether the connection with that person adds value to the stream of information we’re cultivating or not. Want some up front hints? Read this post. 97 Ideas for Building A Valuable Platform. Start Somewhere.
PROBLOGGER [Marketing] From Blog to Profitable Business in Four Steps
| SUNDAY, JULY 1, 2012
This guest post is by Michael Chibuzor of Content Marketing Up. had to do the entire task myself—market research, keyword research, cover design, writing, and marketing. When you visit my content marketing blog , you won’t find an affiliate banner or link. Let’s face it: updating your blog on a daily basis doesn’t necessarily make you smart. It might be helpful, but there is more to blogging than writing. How about doing this online “thing” as if it’s a real business? A brick and mortar business? It’s about productivity that leads to profit.
WAXING UNLYRICAL [Marketing] Once Again, To Mama, With Love
| TUESDAY, MAY 3, 2011
For Mother’s Day last year , I didn’t buy my mother an expensive gift, or take her out to dinner, or do any of the things that would, no doubt, make a lot of marketers and companies happy. That’s her, on the right. Ain’t she pretty?!). It’s not that I didn’t want to do them. would have loved to have been able to spend some one-on-one time with my mom, for example. But those things are a little tough to do when one is halfway across the world from one’s mother. Except the expensive gift part , which I could no doubt have bought and FedExed to her.
SOCIAL WAYNE [Marketing] #GEOchat live show tomorrow from SCVNGR HQ & SCVNGR window clings/poster with QR Code spotted in Boston
| MONDAY, OCTOBER 4, 2010
Is interesting to see other location-based services do offline marketing and/or provide a way for businesses to promote their location special offline. Tomorrow while I’m in Boston for #geoM and FutureM events I’m stopping by SCVNGR HQ to host another #GEOchat live show. The live show will be hosted on the SocialWayne.com/live url and feel free to leave any questions you have for SCVNGR and/or about location-based services in the comments. Also while walking downtown Boston last night I saw both of the images included in this post. About SCVNGR. SCVNGR is a game.
WEB METRICS GURU [Marketing] Web Journal – August 22nd – 29th, 2012
| WEDNESDAY, AUGUST 29, 2012
It combines marketing data with what is known in this specialized industry as psychographic information about Americans.The effort by Romney appears to be the first example of a political campaign using such extensive data analysis.” Been a long week but wanted to bring up, or note some thoughts. Notable Links. Virool helps advertising videos go viral – I noted this story and added it to my course shell at Rutgers for Viral Video – though I have no idea, yet, how well it work. And yet, this is similar to the “UV Data”issue I wrote about 2 years ago.
WEB METRICS GURU [Marketing] Inception of an Idea & Web Journal July 27th, 2010
| TUESDAY, JULY 27, 2010
Everyone I know, and me, especially, are sick and tired of slick marketers that talk about the same stuff, over and over, but don’t really say anything and don’t really have the data. Trying to bring together a bunch of ideas from my last post which will end up being a White Paper along with a test of a new tracking system for Facebook type viral spreading and lift using a new product called SN Reach (which I haven’t talked about yet, but will in a week or so). This goes along with my strong bias to talk about data that I touch. Inception infographic. source: [link].
MINDJUMPERS [Marketing] New People at Mindjumpers
| WEDNESDAY, FEBRUARY 2, 2011
She holds a BA in Marketing and Management Communication from Aarhus School of Business – Aarhus University and plans to continue with her studies in the fall 2011. Tweet Some of our previous interns have finished their internships, and we are very pleased that they are continuing in different positions to strengthen our work. Tuki is now Production Manager, Marlene is Community Assistant and Anders is Account & Project Assistant. Now we are happy to welcome a new team of interns on to support different areas on our team for the next five months: Lea, Lise and Loa.
THE WAY OF THE WEB [Marketing] How things are changing
| WEDNESDAY, JUNE 22, 2011
The UK bought 20% more eBooks last year – That’s only going to increase – I wonder if there are also stats for downloads of free eBooks, and how many more were purchased that weren’t recorded, such as the eBooks almost every marketing blog now offers? Steering a course through all of this can be challenging, but the core principles of business,marketing and being a human remain the same… It’s how you achieve them that differs, and how you can improve on them by utilising the most relevant bits of technology. Is Tumblr blogging or microblogging?
THE WAY OF THE WEB [Marketing] One week, two new services…
| SATURDAY, DECEMBER 5, 2009
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious?
THE WAY OF THE WEB [Marketing] Is Xbox Live better than golf for digital business networking?
| WEDNESDAY, JULY 14, 2010
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? 5-10 fairly prominent digital marketers.
THE WAY OF THE WEB [Marketing] Good blogger outreach and is Worky worth trying?
| TUESDAY, SEPTEMBER 14, 2010
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? So I don’t often do it. And it’s obviously worked.
THE WAY OF THE WEB [Marketing] Hello, I must be going…
| TUESDAY, OCTOBER 12, 2010
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? And as for the future?
MINDJUMPERS [Marketing] Using Wordpress Like a Pro
| WEDNESDAY, JULY 28, 2010
Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Old Spice Spoof nails it!
LOUIS GRAY [Marketing] Sonos' Wireless Dock for iDevices: Simple and Sweet
| THURSDAY, NOVEMBER 4, 2010
can even control my iPod Touch with my Android phone using the Andronos software on the Android Market. The last year has forever changed the way I consume and enjoy music. The addition of Spotify to my life (and soon the rest of you in the US) made iTunes a vestigal program good only for synching iPad apps. The addition of Sonos leveraged the power of the Web to tap untold number of electronic music streams from around the world, wirelessly throughout the house. It's simple, small, and sounds great. But that didn't make the experience any worse for the wear. No CD slot. No tape deck.
CHRIS BROGAN [Marketing] Pick Up The Commitment Engine
| TUESDAY, OCTOBER 16, 2012
Listen in to this interview, mostly about The Commitment Engine, and a chat with the Duct Tape marketer himself, John Jantsch. My friend, John Jantsch, has a new book out that I love called The Commitment Engine (affiliate link). I’m just about to launch a new podcast, and this serves as a kind of “preview” episode before the “official launch” of that. But this isn’t about me. This is about John. Well, it’s also about me. He cross-interviews me from time to time, too. Because we’ve done this a lot. Like a conversation. Low tech. : ).
WORKFACE [Marketing] Going Social in Search Engines
| WEDNESDAY, MAY 25, 2011
was losing its search market muscle and Microsoft won the right to power the back-end search infrastructure of Yahoo! How can search engines become more social? By Lief Larson. Make no mistake about it, social media websites will start to operate more like search engines, and search engines will start to operate more like social networks. Facebook has a slight advantage on my scorecard because of how much personally identifiable information they retain on each of their users. But, where social networks fall short is the range of content they can draw upon and display as results. 42.34%.
WORKFACE [Marketing] Selling on the Web has Rules: Break Them!
| SATURDAY, JUNE 4, 2011
The problem for you is that you also don’t know about her and that she’s on the market for a new purse. By Lief Larson. For those of you who know me, you’ve heard me talk endlessly about the theoretical limit of social relationships first espoused by Robin Dunbar. The Rule of 150 (also know as Dunbar’s Number ) suggests that we are limited in our ability to manage our web-based social networks as a rule of social nature. Although the Rule of 150 certainly applies in the authentic world, this rule applies even more so to social networking on the internet.
BILL HARTZER [Marketing] BrightEdge Awarded Patent for Operationalizing SEO
| FRIDAY, APRIL 13, 2012
The number and types of digital channels that a marketer can leverage to out-rank their competition has exploded. The method of claim 1, wherein the channels include at least one of display advertisements, organic searches, page searches, linked advertisement networks, banner advertisements, contextual advertisements, e-mail, blogs, social networks, social news, affiliate marketing, mobile advertisements, media advertisements, video advertisements, discussion forums, news sites, rich media, social bookmarks, paid searches and in-game advertisements. San Mateo, CA). 12/855,668.
BILL HARTZER [Marketing] How to Find Content for Your Blog
| TUESDAY, MARCH 29, 2011
– marketing. When I mention “search engine , that could mean a few different things: as in “search engine optimization , “search engine marketing , and even “search engines like Google, Bing.com, etc. Marketing is also something else on my list, as well. I was just looking at the WordPress dashboard for my blog and noticed that I have written 587 blog posts (this is the 588th blog post to be exact) and 31 pages of content (well, that’s 31 articles that I have posted here on my blog). Here is how you can find content for your blog.
WAXING UNLYRICAL [Marketing] Just 140 Characters Away
| MONDAY, JULY 4, 2011
Not many years ago, it would probably have been impossible other than by appointing PR agencies directly in each market. Conway Wigg is a digital strategist at BPC , Malta’s leading communications agency and a senior manager at Arabicomm, a full service media and marketing agency operating in North Africa which is part-owned by BPC. [Ed: I'm on vacation. Here's the first of a week's worth of guest posts. Happy 4 th of July!]. David… or Goliath? Despite its small size, Malta has always been a strategically important island. This is where the SafeMed Project comes in.
DIVA MARKETING BLOG [Marketing] Friday Fun: Bathroom BlogFest 2011 Climbing Up!
| THURSDAY, OCTOBER 27, 2011
Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain-silly. What do you <3 ? most about the blogosphere? For me, friendships that often find their way to digital collaborations are high on the list. When BBF C.B. Whittemore asked if I would particiapte in Bathroom Blogfest 2011 and the theme was C limbing Out I knew I wanted In. Where else, but on a series of blog posts, can you combine friendships and creativity to celebrate the Bathroom ? Congrats! Bill Buyok.
DIVA MARKETING BLOG [Marketing] Age of Conversation 3: Time To Get Busy!
| FRIDAY, MAY 14, 2010
Gavin Heaton and Drew McLellan had a wild idea to crowd source a book about the new conversations that were changing the fabric of marketing. Social media is all about the stories. This This tale could never have happened without the technology of the Internet, the culture of social media and the generosity of over 100 people from all over the globe. . It is also a case study that reinforces that social media does create real and sustaining relationships. It begins with two guys from opposite ends of the world. No one would make a penny. all of the profits would be donated to charity.
DIVA MARKETING BLOG [Marketing] Friday Fun: Top 13 Reasons to Halloween "Toilet Paper" A Social Media Strategy
| FRIDAY, OCTOBER 30, 2009
Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly. In the spirit of David Letterman's Top Ten. zillion landing page blogs are pretending to be social media. take off the mask and you find a search strategy built on a blog platform 12. comment that lists a company name instead of a person is likely looking for link treats not a relationship. Nondisclosure of paid posts or reviews of comp'ed products services comes with tricks of its own.
TWIST IMAGE [Marketing] It's Never Too Late To Start A Blog
| THURSDAY, NOVEMBER 7, 2013
content marketing. 'Well, of course someone who loves to blog is going to say that it''s never too late to start a blog. was asked to give a presentation this past week in London for the London Bloggers Meet-up (many thanks to Bernie, Andy and David for pulling this together). The event took place at the spectacular offices of Google in London (don''t believe me, do a search on this office space, it has been featured in many articles and posts ). There were over fifty bloggers in attendance and, instead of just presenting, we decided to do more of a Q&A-type of session. Start now.
PROBLOGGER [Marketing] How to Establish Influence from Scratch
| SATURDAY, DECEMBER 10, 2011
It was obvious to me that the gurus weren’t only teaching them fitness, they were also teaching them the internet marketing game. . This guest post is by Jonathan Goodman of the Personal Trainer Development Center. m a nobody. Scratch Scratch that; I was a nobody. I work as a personal trainer in Toronto; I had no connections, knew nothing about blogging, and hadn’t written anything since University. . What I did have was an idea and, with the right know-how, an idea is powerful enough to break through all barriers. m not the first person on the Internet to talk about fitness.
PROBLOGGER [Marketing] Branding Your Blog: You’re Doing it All Wrong
| TUESDAY, NOVEMBER 20, 2012
Unless you’re an expert marketer, designer, copywriter, and web developer in addition to your day job, there are lots of things you don’t know and skills you don’t have. You This guest post is by Julie Cottineau of BrandTwist. while ago, on this very blog, I read a post about how to make a five-dollar logo for your blog. There were a few things about that post I disagreed with, but chief among them was the assumption that a cheap logo was somehow all you needed to brand your blog. logo does not make a brand. Your brand promise should be felt in every single post.
STEPHEN P SMITH [Marketing] Making Your Passion Profitable: Tips for Building Your Small Business
| WEDNESDAY, DECEMBER 5, 2012
You have to be your own HR manager, accountant and marketing department. Most of my talented, creative friends— actors, writers, painters, designers— are awful at budgeting and record keeping. They’re all tremendously intelligent people, but the problem, as I see it, is two-fold: Spreadsheets, color coding and formulas don’t interest them, and despite their best intentions, they can rarely focus on something that bores them. We don’t like things we’re not good at. We get easily frustrated and prefer to focus on things we are good at—like draping a cocktail dress.
STEPHEN P SMITH [Marketing] Performance Management in Hiring
| FRIDAY, NOVEMBER 2, 2012
After a successful marketing campaign, our business’ demand flourished. Today we feature a guest post from Marcos Doyle: Marcos spent his college years working alongside culinary legends. This made him realize his love for all things food, and he is now a freelance blogger with one foot in the kitchen at all times. Finding the secret to run a successful company can be almost as difficult as finding the Holy Grail. Since every company is different, there’s no magic bullet that can revolutionize every company. Use Performance Management to Organize.
STEPHEN P SMITH [Marketing] More on Cloud Computing
| FRIDAY, APRIL 2, 2010
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! Most of us now host all of our applications and our data and our email systems documents/spreadsheets, etc. click here!)
STEPHEN P SMITH [Marketing] Fast Company and The Influence Project
| SUNDAY, AUGUST 15, 2010
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! That’s what The Influence Project is designed to answer. How far does your influence spread? Who knows? Thank you!
STEPHEN P SMITH [Marketing] Call Any Phone Right from Gmail
| THURSDAY, AUGUST 26, 2010
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! But until now, this required both people to be at their computers, signed into Gmail at the same time. What is this RSS?
PROBLOGGER [Marketing] How to Blog Without Comparing Yourself to Others
| SATURDAY, MAY 7, 2011
It started out as an online diary, but has now become a multiverse of niche websites, content marketing tips and funky YouTube clips. “Be yourself; everyone else is already taken. – Oscar Wilde. Is your blog the best in the world? Often when we want to blog, we can struggle with what we see in the blogging universe. These blogs are doing better than our blog. Why is that? This blog has more followers on Twitter, has better and longer comments, has more views, has more Likes… Just calm down. Why should you be upset that a blog has more of something than your blog has?
JACOB MORGAN [Marketing] Why Did Microsoft Acquire Yammer?
| TUESDAY, JUNE 26, 2012
Tony Zingale, Jive’s CEO said that they have been getting some defecting customers from Yammer and don’t be surprised if Jive starts an aggressive marketing campaign aimed at this acquisition. If you haven’t heard the news yet, Microsoft has officially announced that they acquired Yammer for 1.2 billion dollars. I’ve had several discussions around this over the past week or so, ever since the rumors first started circulating. It’s an interesting move and I think it makes sense. Sharepoint on the other hand has around 40 million paid users. billion on Yammer?
DIGIGEN [Marketing] Top 5 Podcasts – Week Commencing 01/03/10
| TUESDAY, MARCH 2, 2010
I’m going to kick it off with the slightly mundane ones I listen to all the time, but over the next few weeks I will be posting interesting ones in categories such as Auto, Music, Design, Universities, Style etc. It should be as interesting for me to find these as it will be for you to listen. My top 5: 1) Harvard Business Review – Ideascast. Link here to iTunes Podcast. An ideas cast from HBR… great thinking from great people for those who want great minds. 2) TED Talks – Videocast. Link Here to ITunes Podcast. These are a really great series of talks.
DIGIGEN [Marketing] Pivot: A Beautiful Way of Organising a Content Database
| THURSDAY, MARCH 4, 2010
For those that don’t know what Pivot is there are a couple of loose definitions. The first from Microsoft found here is that it is a way of categorising, organising and interpreting data on a very visual, large scale. The second, potentially my definition, is that its a cross-breed between a content and personal organiser tool, and the visual, large scale data tool. This becomes very clear when you watch the presentation from Gary Flake on TED. Link here. To me, this could be an extremely powerful way of using Pivot…I want it. Limited. Dan on A New Focus on Social Business Strategy.
FIREBELLY [Marketing] Jake's Take: Fresh Logos, Fresher Coffee
| THURSDAY, JUNE 3, 2010
Digitalia | Indianapolis Social Media Marketing « 3 Easy Ways To Make Your Facebook Page More Welcoming | Main | Flickr Friday: Sexist Profiling on Twitter » June 03, 2010 Jakes Take: Fresh Logos, Fresher Coffee Every brand could use a re-design every once in a while.Even Google updated their logo last month, if you haven’t noticed. Jake Hamilton is an Intern at Firebelly Marketing. If a logo is recognizable, then completelychanging it often works against the company. However, a brand needs to stay fresh. Itfits the coffee product better.
DIVA MARKETING BLOG [Marketing] Stories from Smaller Nonprofits: National Coalition for a Civil Right to Counsel
| FRIDAY, DECEMBER 16, 2011
For the first time we are opening Diva Marketing's Holiday For Small Nonprofits Series to a couple of special programs offered by larger nonprofits. At this holiday season we are encourage to look beyond face value to the heart of the people who may touch our lives. directly or indirectly. Looks" of nonprofits may also be deceiving at first glance. These initaitives often have unique budgets and dedicated staff. much the same as smaller nonprofits. . This story is told by John Pollock who manages this unique program. Too many people do not have that choice.
THE WAY OF THE WEB [Marketing] If you’re in or near Nottingham tonight or Birmingham tomorrow…
| WEDNESDAY, AUGUST 24, 2011
Call it fixity of purpose, or just plain cussedness, his single-minded commitment and brutal honesty are refreshing in a world of spin-meisters and multimillion-dollar marketing campaigns. You really, really should try and make it along to see the President and Founder of the Free Software Foundation , Richard Stallman speaking. He’s also in Edinburgh on August 26th and 28th. You can see more details via Stallman’s schedule on the FSF website. And if you’re not aware of who he is, just skim through the Wikipedia entry for starters. Andrew Leonard, Salon.com.
THE WAY OF THE WEB [Marketing] Ouch….
| MONDAY, NOVEMBER 9, 2009
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious?
SOSHABLE [Marketing] Disconnected: Are Brands Contributing to Facebook Fatigue?
| FRIDAY, SEPTEMBER 27, 2013
It’s akin to a marketing man in a clown suit jumping into the middle of a conversation between you and your friends and trying to sell you a can of Spam. 'It was always going to happen. Like two lovers once enraptured in each other’s beauty slowly growing to despise each other after eight years of marriage, the general public has fallen out of love with Facebook. At least that’s what the media narrative is anyway. So what, then, has inspired this sudden wave of ‘Facebook is dead’ posts? The answer is simple: Facebook fatigue. People aren’t bored of Facebook, the social network. Brands.
SOCIAL MEDIA STRATEGERY [Marketing] Time for a Change
| SUNDAY, MARCH 11, 2012
was spending just as much time, brainpower, and energy trying to make changes internally and take the organization new places as I was on the client delivery and marketing tasks that I was being paid to do. Eight years ago, I left my job(s) delivering pizza and operating a crane in a steel mill in West Virginia to become government consultant at Booz Allen Hamilton. Consulting. For the government. My plan was to move down to Northern Virginia for a few years, get some experience and then move back to Pittsburgh where I’d get a job in public relations. 14 th ). What happened?
PUSHING SOCIAL [Marketing] Who Owns Your Brand's Social Story?
| WEDNESDAY, MAY 12, 2010
Some are even implying that customer sentiment is the only real key driver for marketing success. We (I’m a Marketing Veep) spread the brand story just like customers on Twitter. photo credit: paularps Tagged as: Brand management , Marketing and Advertising , Social Media Written by Stanford Im Stanford and I want to help you stoke your passion, spread your message, and help your blog get noticed and promoted. Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social Who Owns Your Brand’s Social Story? Do you agree?
MINDJUMPERS [Marketing] Facebook Introduces Location Service: Places
| THURSDAY, AUGUST 19, 2010
Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved Now Facebook is following their footsteps and introduces their own location service called ’Places’. But no one really knows how long it will take.
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