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    [Marketing] What Information Is Not
    Based in Maryland with roots in New York, she’s been crafting effective marketing copy as a writer and polishing many forms of prose as an editor since 2002. There was a radio station we used to listen to pretty often during my  morning commute. It used to proclaim at program breaks: “WXXX, where information is power.&#. The hair immediately rose on the back of my neck, and from then on hearing that phrase intoned by the bass voice had me grimacing inwardly.  It’s an easily digested lie. “It’s too much information at once!&# heard it. postlink%%.
    [Marketing] The Cure for Blogging Procrastination
    As a content marketer, I understand the need to constantly publish useful stuff that readers adore but it isn’t easy. Marketing isn’t an option and it has to get done. 'Feeling guilty? Did you fail to publish a post last week? Are you beating yourself up because that ebook, podcast, or product didn’t get launched? understand how you feel. Plus, publishing content probably isn’t your only job. get it. This isn’t simple or convenient. However, my friend, you need to suck it up. It’s your business and vision on the line and we have to make it happen. Create a Public Deadline.
    [Marketing] What or Who is a Consultant and What Makes Them Good?
    For example, marketing, sales, I.T, “A consultant is a person in a position to have some influence over an individual, a group, or an organization, but who has no direct power to make changes or implement programs.&#  A manager is someone who has direct responsibility over the action. The moment you take direct responsibility, you are acting as a manager.&#  ~ Peter Block. I have definitely played the role of the manager and the consultant (even though I should have always been the consultant) and have learned quite a bit from my successes and failures along the way.
    [Marketing] Debate: Can You Still Build a Profitable Blog? - The Steve Rubel.
    The idea of niche seems too correlated to a market orientation and that can be an error. Blogging is very profitable - as part of your overall sell to a market niche. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 26 Sep 2009 Debate: Can You Still Build a Profitable Blog? Earlier this week I appeared on Canadian TV  (specifically where I discussed blogging vs. lifestreaming with Lainey Lui of and eTalk.
    [Marketing] 6 Critically Undervalued Social Media Success Metrics
    Perhaps more than any other marketing metric, the number of people that are searching for your brand on Google serves as a catch-all metric for market awareness. In many ways, social media and your other marketing efforts create demand, which is then harvested via searches. People who say social media isn’t measurable aren’t looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. The challenge isn’t measurability, it’s knowing which measures are meaningful. Daily Story Feedback. Klout.
    [Marketing] Branding With Blogger Outreach
    Home Contact About Advertise Professional Event Representation Services Be Featured Market Like A Chick Marketing From A Woman's Point of View Branding With Blogger Outreach by Coree on February 12th, 2010 A marketing or PR employee may ask, “why blogs?”, Even with  social media becoming more widely accepted as a viable marketing tool there are still those that are skeptical of the results a blog can bring. Creating Marketing Cycles With Blogs Marketing plans generally go in cycles.  Your target market is out there reading blogs.  link].
    [Marketing] 2.0 Minutes with Nicholas Felton
    Minutes with Nicholas Felton 2.0 Minutes with Nicholas Felton By mattbamfordbowes on April 21, 2010 Author of The Feltron Report, one of the great annual pieces of infographics, and from my viewpoint a really good, smart guy, Infographics Designer Nicholas Felton has given me a few minutes of his time to help me understand the background to the 2009 Feltron Report. The 2009 Feltron Report seemed to me to be the best one yet and I am waiting with baited breath for the infographics masterpiece to land on my doormat. Nick Felton) The 2009 data was all outsourced, and conversational. NF) Exactly.
    [Marketing] 5 Simple Ways to Optimize Your Blog Posts to Generate More Traffic
    The tips outlined in this article should give you a head-start when it comes to the online marketing of your valuable content. Switched-on marketers will also use LinkedIn and Google + to publicize their content. This is a guest post by Mark Johnson. Anybody writing blogs for business purposes will be keen to build a sizeable readership and achieve higher rankings in the major search engines. However, given the amount of online competition it will take some time and effort to realize both of these goals. Photo Credit: Matthew Hodgson on Flickr. Focus On The Long Tail. Blogging
    [Marketing] Community is an Ecosystem
    Community is an Ecosystem originally appeared on Danny Brown - Social Media | Marketing | Influence under a Creative Commons license. 'If you were to look at the definition of an ecosystem, you may find something along the lines of this: An ecosystem is a community of living organisms (plants, animals and microbes) in conjunction with the nonliving components of their environment (things like air, water and mineral soil), interacting as a system. These biotic and abiotic components are regarded as linked together through nutrient cycles and energy flows. Wikipedia. The comments. octribe.
  • ENGAGE  |  THURSDAY, AUGUST 30, 2012
    [Marketing] 5 Best Practices to Build Your Twitter Following
    If you’re in the content marketing biz, searches for #content or #contentmarketing bring up some great conversations. So, your company is on Twitter. That’s great, but unfortunately Twitter isn’t The Field of Dreams, and if you build it (or set up an account) followers won’t always come. Don’t worry, building an audience does take time, but if you have a strategy in place it doesn’t have to be a hassle. What does it take to get some love from the Twitter-sphere? Here are 5 best practices to build your company’s following: 1. Be consistent and tweet throughout the day.
    [Marketing] How many Twitter users actually tweet?
    But marketing communications professionals need to use more relevant metrics to accurately evaluate digital communications activity. Finding and building relationships with key influencers is the key to the ROI of content marketing. 'In a startling admission by Twitter apparently, one in five users never actually tweet. Twitter has almost 284 million users however nearly 24 million of them never issue updates via the social networking platform, according to data filed by Twitter with the US Securities and Exchange Commission (SEC). Indeed, Twitter needs to clear out the deadwood.
    [Marketing] What is More Social: Playing With Your Real Friends or Making.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Game Review: I Like How Booyah is Blending Social Gaming and Social Entertainment with Nightclub City Niche Social Networks Turn to Social Gaming and Social Entertainment » What is More Social: Playing With Your Real Friends or Making Friends With Strangers You Are Playing With? Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists !
    [Marketing] Review: Use Interviews to Increase Your Blog Traffic by Tim Jahn
    Review: Use Interviews to Increase Your Blog Traffic by Tim Jahn originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. As a rule, I generally don’t have book reviews here. figure there are enough other bloggers that do a far better job than I could, so I pretty much leave the reviews to them. Of course, it helps when the author is someone I respect, and the topic is something that he can speak about with authority because he’s been there, done that. Which The reason?
    [Marketing] Search, Web Analytics & Social Monitoring
    Some observations leading to what i want to focus on today – two years ago, I first touched Radian6, i observed the platform ought to be aimed to Web Analytics (it was then directed to marketing, communications & PR at the time) – 9 months later WebTrends was integrated at the API level to Radian6. Thinking about a few things today including my recent meetings with Brandtology, Roger Smith Hotel, PeekYou, Engage121 and a few others. 3D printer is all open sourced – see picture below). And what about Google Places?
    [Marketing] 10 Twitter Tips to Make Friends
    by Kristi Hines@Blog Marketing. This is a guest article written by Thomas O’Rourke. Gaining followers on Twitter can be a long and laborious process, so here are some tips and tricks I’ve found that can help you make friends quickly: 1. List yourself in Twitter directories. Directories are an easy source of followers and many offer the capability to list yourself based on your interests. It’s also a good way to find users with the similar interests as you. ve found that the best ones out there are Just Tweet It and Tweet Find. Use Follower Wonk. Provide interesting content! Thanks!
    [Marketing] Tips for Brands Using Social Media
    'By now, any marketer worth their weight in salt knows the importance of social media in your campaign efforts. Between it’s affordability, potential reach and audience engagement rates, there is no reason a strong social media strategy shouldn’t be fully integrated into your marketing setup. The really savvy marketers will also pick up on the topical aspect that Facebook, Twitter & their contemporaries all offer, whether that’s engaging with customers via trending hashtags or direct comments, or creating some specific holiday-themed content. Honda are great at this.
    [Marketing] Framework to Measure the Effectiveness of Social Media Programs.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « 18 Social Media Use Cases: Conversation, Campaign and Community Social Media Programs: The Sweet Spot Between Strategic Planning and Tactical Implementation » A Simple Framework to Measure the Effectiveness of Social Media Programs Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Web metrics 2. Social metrics 3. What do you think?
    [Marketing] The Mid-year Review : : …words
    23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! Mid-year is an excellent time to celebrate individual achievements. Or did you overcompensate and not push hard enough?
    [Marketing] This Week in Social Media – 7/31/2013
    'The secrets of success to building a digital newsroom, the secrets of bureaucracy-free content marketing, Sina Weibo was slow to evolve, Quebec loves Twitter, Pinterest and Google+ are gaining on Facebook, what to do with marketing data and more, it''s This Week in Social Media. Metrics / Measurement / Big Data Altimeter Group says that with an average of 178 owned social media accounts and 13 different departments – from Marketing to Customer Support to Legal and HR – actively engaged in social, it''s time to get smart about social data intelligence. Technology. Patience.
    [Marketing] 15 Places to Find Free Images for Your Blog
    'The ancient saying that a picture is worth 1000 words comes as no surprise to content marketers.  Even some of the sharpest content marketers have no idea that Google Advanced Search exists! The post 15 Places to Find Free Images for Your Blog appeared first on Inbound & Content Marketing Hub. Images arouse emotions, set the tone for your writing, help you tell a better story, and aid your readers in “seeing” what you’re trying to convey in words. It’s certainly possible to buy images. In fact, it’s easy. Let’s get started: 1.  Google Advanced Search. Stock.Xchng.
    [Marketing] “WHAT GOT YOU HERE” EVENT & RECEPTION – MARCH 18, 2015
    One of the most consistent patterns in business is the failure of organizations to stay at the top of their sectors when technologies or markets change. David Bushnell, Experiential Marketing Consultant, Former Creative Director for Lady Gaga. 'In the DC area? You’re invited to join us! “WHAT GOT YOU HERE” EVENT & RECEPTION – MARCH 18, 2015. TIME: 3:00 – 6:00 PM. LOCATION: 816 N St Asaph Street, Alexandria, VA. COST: Complimentary. REGISTRATION: Jamie Notter, Culture Change Consultant, Culture That Works.
    [Marketing] How do you Leverage your Personal Data on Facebook?
    It started with this: It is a good post in Adweek about how food marketers  are trying a new approach when it comes to winning followers on Facebook by using online coupons and incentives that grow in value as more consumers “like” a brand on Facebook. I’ll like you as long as you kick me some… There’s nothing wrong with that except when marketers and thought leaders want to paint the consumer following the brand on Facebook as an “Uber brand loyalist&# - as something more pure than what I have just mentioned. Hoping for what they might get on the backend?
    [Marketing] Writing Around the Web – Social Media ROI, Google+, and Local Search
    Ultimate Guide to Online Marketing for Local Businesses – If you are a local business looking to ramp up your online marketing campaign, the following strategies will help you get ahead of competitors in your region by putting your business in front of targeted online visitors in both local search and social media. Sneaky Ways to Use Facebook to Spy on Your Competition – Here are some sneaky (or little known) ways to use Facebook to learn more about your competitor’s online marketing strategy. Featured Post – Social Media ROI with Google Anlaytics 5.
    [Marketing] Web Journal – late December 2010 – early January 2011
    Also, late last month Dachis Group Makes Its Biggest Acquisition To Date, Buys Marketing Agency Powered – this confirms to me there is a new kind of social media agency forming out of combining marketing, creative and programming assets (remember last year Powered was formed via Crayon + a few other companies, including a bunch of programmers).   Personally,  it seems like these discussions are as much about “link bait&# as any real sharing of information.  That’s boring to me. Also, in December, news of Delicious being either closed down or sold by Yahoo!
    [Marketing] My Yahoo Adds Peer-to-Peer Polling - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 3 Jul 2009 My Yahoo Adds Peer-to-Peer Polling Do you My Yahoo ? still do, occasionally, though I iGoogle more these days. have been using My Yahoo for over 10 years, but whats great is that they havent stayed still. Now My Yahoo is getting more social. You can grab it here. You can, however, share a link to your polls.
    [Marketing] Whole Foods on Twitter Tops One Million Followers - The Steve.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 14 Jul 2009 Whole Foods on Twitter Tops One Million Followers Sometime in the last few days Whole Foods stores added its one millionth Twitter follower. In the process they became the first consumer brand (e.g. non-tech, celebrity or media) to go seven-digits on Twitter. To give you a sense of scale,  Google has 1.1
    [Marketing] Charticle: PR and Social Media, a Five Year View - The Steve Rubel.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 15 Jul 2009 Charticle: PR and Social Media, a Five Year View Five years ago this month a group of us in the PR industry participated in an online event called Global PR Blog Week. Its hard to believe its been five years. Charticle PR social media Permalink Tweet Comments 14 Comments Jul 15, 2009 thomaspower said. so true.
    [Marketing] Track Your Life One Tweet at a Time with Data - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 15 Jul 2009 Track Your Life One Tweet at a Time with Data via One of the interesting tech trends I have been tracking lately is the rise of tools that let you track your life via real-time data. Over time the site will provide you with rich charts and graphs. thanks!
  • KIKOLANI  |  MONDAY, MARCH 4, 2013
    [Marketing] A Fresh Start on Kikolani
    will cover a variety of topics here including affiliate marketing, blogging, content strategy, email marketing, search marketing, and social media marketing. Spring is almost here, and along with it, a new start for Kikolani! Photo Credit: Jason Hines. It all started with a webinar from Derek Halpern promoting his new course, Blog That Converts. During the webinar, he talked about content and how people were being driven mad by the misconception that to be successful, you had to pump out tons of content. Last Year’s Strategy. But it really didn’t.
    [Marketing] Wearables in the Workplace
    Are consumers or businesses ahead in the wearable market? 'Click Here to Subscribe via iTunes. Click Here to Subscribe via RSS Feed (non-iTunes feed). link]. The one stat you need to know. Research last year by Credit Suisse called wearable tech “the next big thing” and predicted the industry was set to grow from around $3 billion to $5 billion today to $50 billion within five years. What this episode is about and why you should care. Wearable technology is an up and coming trend.  What you will learn in this episode. What stage are consumers at with wearable technology?
    [Marketing] Sink or Swim: How to Master Social Media, SEO, and Web Content
    & Internet Marketing Consultant , Andrea Vahl , Social Media Strategist, Jack Jostes , Wordsmith & Social Media Strategist, Share and Enjoy: Leave a Comment Previous post: Take a Break – Grandma’s Orders! Grandma Mary here.  I need to tell you about this fantastic 1/2 day workshop in Boulder. It’s on June 5th from 1-5 p.m.  More information here: [link] Business is changing.  Being found on the web is becoming more important but it can be confusing. How do you use social media for your business? 
  • DIGITAL DIVA  |  MONDAY, JULY 28, 2014
    [Marketing] Where does time go?!
    years of hard work resulted in a Masters degree (MSc) in Digital Marketing. 'I haven’t been blogging a lot lately… life has been very busy with lots of work and lots of play. All good excuses for not blogging… living life… but I’ve been missing nattering on and I’ve missed the lovely community of bloggers that Leeds has. So, here I am back to nattering and I’m looking forward to seeing a few of the fab Leeds bloggers at an event tomorrow night. What’s been keeping me from blogging? The whole week was exhausting, but so so much fun. Proud.
    [Marketing] Websites Will Become the AM Radio of the Internet
    'If your marketing is sufficiently useful, your audience will keep your brand close – on their home screen, in their inbox, in their Twitter and Facebook feeds – and, when they need you, they’ll access whatever it is you’re bringing to the information party. This is the great benefit of Youtility – marketing so useful, people would pay for it (if asked). Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. When they need you, they’ll engage. agree.
    [Marketing] Apple Docking Patent Portends Dual OS Tablet - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 28 Jul 2009 Apple Docking Patent Portends Dual OS Tablet via Playing the Apple guessing game is fun. Its focused on rumors, more rumors, some facts and more rumors. The latest is that a "big" iPod Touch that runs the iPhone OS is imminent. However, I bet well see this docking station finally debut with it. Remember that you heard it here first! think this would be great! Hope it pans out.
    [Marketing] Stats: Surpasses TinyURL in Traffic - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 7 Sep 2009 Stats: Surpasses TinyURL in Traffic Short URL services are a key part of the infrastructure that powers the  Age of the Stream. Think of them like railroad tracks.  TinyURL  was king for awhile. But then Twitter  ditched it  for  back in May. Just how much impact did this switch have? big one. Traffic stats are only one way to measure the reach of such services. wonder how much
    [Marketing] Facebook Goes Light, Seesmic Goes Dark - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 10 Sep 2009 Facebook Goes Light, Seesmic Goes Dark Two sites. One, Facebook, goes light (in the US and India only for now). The other, Seesmic Web , goes dark. Which one do you like better? It seems like theres a splintering approach to web UIs lately, one light one dark. One simple, another more complex. just want to skin the web. its probably not a good idea to spread news that a startup is "going dark."
    [Marketing] Charticle: The Death of the Print Newspaper - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 24 Sep 2009 Charticle: The Death of the Print Newspaper The Mint blog has compiled in one place a wealth of data about the decline of the print newspaper. The data points come from the Newspaper Association of America and Bloomberg. Curiously the data doesnt include aggregate figures from Mint users - which conceivably they can compile by looking at payments to newspaper delivery companies and the like.
    [Marketing] The Secret to Attracting Online Influence - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 26 Sep 2009 The Secret to Attracting Online Influence If you want to attract influence online, its actually quite simple. All you need to do is find or create cool stuff that other people with a shared passion will care about. The bigger that pool, the wider your influence can be - e.g. thats why those who track celebrity gossip, tech and/or sports often attract a larger following. Simple enough, right? Love it!
    [Marketing] Twitter to Add User-Curated Lists - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 30 Sep 2009 Twitter to Add User-Curated Lists Lists are coming to Twitter to help users curate. The idea is to allow people to curate lists of Twitter accounts. For example, you could create a list of the funniest Twitter accounts of all time, athletes, local businesses, friends, or any compilation that makes sense. Other Twitter users can then subscribe to your lists. Sounds like a great feature.
    [Marketing] Interview with Cory Edwards: Creating Social Business Structures
    Recently Adobe reached out and asked if I would be part of a 4-member Insider group, along with  Travis Wright , Elizabeth Osmeloski , Michele Kiss , that would help socialize their digital marketing conference next week. Toby/Diva Marketing: Social Centers of Excellence have become the new ‘must have’ for many organizations. If you think of more structured business functions like sales or marketing, they almost always also have a corresponding sales operations team or a marketing operations team. Toby/Diva Marketing: What is a must bring to Adobe Summit for you?
    [Marketing] A Dandelion Thought.
    how often do we add social media elements to our marketing strategies without taking into consideration how it will impact other departments e.g., customer service? no social media marketing genius a short post on a passing idea before the wind blows it away. One of my guilty pleasures is watching food TV shows a la the Food Network. I'm no chef but I do ? to cook and ? these these quasi reality shows. my secret dream is to be a judge on the Iron Chef. . Recently I was watching the new show Sweet Genius. One of the contestants added apples to his baked dish. no sweet genius! .
  • LOUIS GRAY  |  TUESDAY, MAY 3, 2011
    [Marketing] Xydo Opens Personal News Network to the Public
    Disclosures : my6sense, where I am vice president of marketing, presents personalized streams on mobile devices and offers an API for users. After a semi-private 10 week incubation period kicked off in mid-February , XYDO is ready to bring its social network to the public. Focused on news to bring socially-endorsed content from your streams to you, finding the best content powered by your connections, XYDO wades into a crowded field of news consumption apps - many of whom have opted to focus on mobile or iPad instead of the Web, where they argue the majority of people still go for news.
    [Marketing] Seesmic for Android Brings Shortcut Array for Fast Actions
    Adding Twitter Searches and My Full Screen of Shortcuts You can grab the latest update from [link] or by searching for Seesmic on the Android Market, and don't miss their great YouTube intro of the new features , which go beyond just shortcuts to include improved spam reporting, translation and link handling, from Liza Sperling. Social media powerhouse Seesmic is introducing an upgrade to its popular app today that fully leverages this capability - bringing all aspects of the product to the front of your device. In version 1.7, on Android, adding these shortcuts is really easy.
    [Marketing] The Challenges of a Real-Time Economy: an Unexpected Small Crisis
    Mistakes happen and simple marketing consultants that blog and follow up their stuff fast and with passion if they like something, can sometimes be a challenge in a fast-paced world. Yesterday evening – just before calling it a day – I received a mail from SlideShare, saying Altimeter Group Network uploaded some new content. If you follow someone on SlideShare, you know what kind of mail I am talking about. So, I went ahead, watched and downloaded the content and wrote a small blog post about it, spiced with some thoughts that aren’t directly related to it. The question is how.
  • KIKOLANI  |  FRIDAY, MARCH 15, 2013
    [Marketing] Fetching Friday – Resources Mashup & Seals on a Surfboard
    Content Marketing Essentials 2013 – A huge interactive infographic on content marketing. How to Use SlideShare to Generate Leads – Here’s how to use SlideShare as part of your visual content marketing strategy. The State of SEO: The Experts Weigh In – Part III – The SEO experts weigh in on link building, digital media, web development and e-mail marketing in the third part of the state of SEO series. The Resources Mashup. On Kikolani. Here are 10 tools you can use for free or cheap for a limited time plus some best practices. Fetching Friday
    [Marketing] The Mobile-Only Strategy Imperative
    Three news items captured my attention this week (all of them via Marketing Charts ). We tend to cling to what we think we see (often acting as A Market of One ) or we see things in a linear capacity. Marketing departments had to fight for control over the corporate website and e-commerce sites (some are still struggling to control it, as we speak) from the IT department. It's too complex, too tech-heavy to give up that power to the marketing department, they'll tell us. marketing charts. marketing department. utilitarianism marketing. For shame.
    [Marketing] Remembering Jacob Weiskopf – A Personal Post for National Suicide Prevention Week
    Remembering Jacob Weiskopf – A Personal Post for National Suicide Prevention Week originally appeared on Danny Brown - Social Media | Marketing | Influence under a Creative Commons license. '“Phoebus is dead, ephebe. But Pheobus was a name for something that could never be named…the sun must bear no name, golden flourisher, but be in the difficulty of what it is to be.” ” – Wallace Stevens. Life at 17 is meant to be so different. You’re young; vibrant; full of life; a whole new world awaits you. Remembering Jacob Weiskopf. Always made my day.
  • DANNY BROWN  |  MONDAY, MAY 7, 2012
    [Marketing] Of Blog Design Changes and Looking to the Future
    For me, that’s going to see the blog evolve into what (hopefully) will be a repository for both content and downloads, to help you meet your goals, whether that be in social media, marketing or blogging (at least for starters). Sometimes, I feel as if I should stay away from vacations and personal downtime completely. Case in point – I’m on vacation this week and the thing I did first? Redesigned the blog. But… there is method behind my madness. Here’s the lowdown, for anyone interested in the thought process behind a blog design. And it makes sense.
  • KIKOLANI  |  FRIDAY, MARCH 30, 2012
    [Marketing] Fetching Friday – Resources Mashup & Landscapes Volume II
    How to Optimize Your Business For Local Search and Social Marketing – If you have a local business or one that targets audiences in a specific geolocation, then you will want to move beyond general guides for search and social optimization. This post will take you through several marketing strategies for local search and social media marketing. 25 Clever Ways to Grow Your Email Marketing List – Digest 25 new and simple ways to grow your email marketing list. The Resources Mashup. Blogging / Writing. Still, nada. Business / Career. Freelancing.
  • LOUIS GRAY  |  MONDAY, MAY 9, 2011
    [Marketing] Revisiting Android A Year Into My Smartphone OS Migration
    While any post I make regarding Android runs the risk of being assigned the 'fanboy' label, it's worth reviewing what has changed in the market over the year since I left the Moscone Center with a new HTC Evo - an intriguing year that's seen major announcements by players in and out of the ecosystem, with consumers reaping the benefits of an innovation race, assuming the courtroom battles between Apple and many other players don't throw a monkey wrench into the whole thing. code named Eclair - with 2.2 Froyo having been demonstrated at the event and expected to arrive soon. release.
    [Marketing] Diversified Twitter Strategies for News Sites
    Of course the PR and marketing staff should also play an active role in your Twitter strategy, and company employees of all kinds should be considered in the overall social media plan. The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? tweets per day. and 29.22
    [Marketing] Joining the Google Analytics Team to Help Make Data Count
    From casual part-time bloggers (like me) who rely on Analytics to learn what stories gain traffic, to e-commerce analysts who want to optimize the customer flow on their website and digital marketers aiming to learn what campaigns are delivering measurable impact, Analytics is the common thread that translates data to results. 'Starting tomorrow, my six year old twins begin the next steps in their education, as they begin the school year in first grade. Moving between teams is encouraged, as we pick up new skills and expand our exposure to new ideas and people. Speaking of Counting.
    [Marketing] When Priced for Perfection, Startups Not Given Room for Error
    My Own Experience With a Priced to Perfection Startup If you allow for a little self-indulgence, I experienced this very thing at BlueArc early in my career, at the end of the first dot com bubble, when next generation storage companies seemed poised to take advantage of unprecedented data growth, and quite possibly unseat market behemoths like Sun Microsystems , EMC and NetApp. Our customer base also was radically different, as were the market players, with peers like 3Par and Isilon seeing significant success (and larger exits). Hey, Didn''t You Use to Be Cool? No bias intended.
    [Marketing] Is your business customer-centric?
    'I’m reading The Power of Why right now and the author advocates that businesses should develop a customer centric approach to business and marketing. marketing message SHOULD be one that focuses on creating an experience that demonstrates you understand the needs of the customer and you have an answer. So much of marketing is all about the information of the business, to the point that people just don’t care. And all it really tells us is that the people doing the marketing care more about themselves then actually helping us solve our problems.
    [Marketing] Defining a business objective
    Market Share : What’s your businesses’s market share compared to the market share of other business? Is your market growing, shrinking, staying the same, and what are you doing to reach that market over time and stay relevant to them? A business doesn’t occur in a void. It’s defined by the needs it meets, the services it provides and the business objectives that define what it will do and how it will be measured, as well as by the business plan, which encompasses all of these details. What will that look like?
  • ENGAGE  |  WEDNESDAY, APRIL 27, 2011
    [Marketing] Even the Biggest Brands Need TLC to Avoid Going MIA
    Engage Content marketing resources and insights from content marketing professionals. In the business world, we see that things are changing – household names are being kicked to the curb and replaced with brands more interested in earning a seat at the table and willing to actually empathize with their market. For the scrappy upstarts, it’s an opportunity to grab market share. Diversify your marketing approach. At the same time, make them work to grow your opt-in communities and organic marketing metrics. Home 1. Strategy 2. Creation 3. Management 4.
    [Marketing] Why You Want the Link Love
    Now more than ever, inbound links are the lifeblood of your content marketing effort. Consider it gravy on top of the word of mouth and SEO benefits (The Nonprofit Marketing Blog was yesterday’s sixth leading referrer to this blog. Image by Aunt Owwee. Recent news from Google has increased the value of good, old fashioned blog links. The dominant search engine has declared war on content farms , effectively wiping out an estimated 11.8% of front page results, primarily those that use black hat SEO tactics such as copying others content. We tend to trust people like us.
    [Marketing] Twitimidation
    It would behoove anyone in today’s market to familiarize themselves—at least somewhat—with the flexibility and power of Twitter, and other social media outlets. In my last post here on CT, I spoke of not being afraid to jump right into the social media pool and start paddling, not worrying about whether you really knew what was going on or what’s what. So I thought I’d continue that trend and talk (briefly) about that beacon of social media possibilities, lighting the way for all others, that pinnacle of Web 2.0 Alright, a bit too far with that last one. Good luck!
    [Marketing] Making The Switch
    In business the most effective sales and marketing techniques stir human emotions by conveying messages of value that appeals to both our intellects and our feelings. Marketing leans towards communicating the intangibles while selling is about converting the intangibles into tangible results. 'Over the holiday my wife and I watched the movie “The Switch” starring Jennifer Aniston, as Kassie, and Jason Bateman, as Wally. Both are single professionals with successful careers in New York City. Wally uses the bathroom and sees the sample. Don’t Be Sacred of Feelings.
    [Marketing] When A Company Chases Its Tail…
    Conventional wisdom doesn’t work in unconventional markets. unconventional wisdom means to the behavior of the markets. 'Have you ever seen a company chase its tail? It goes round and round chasing circular logic but never advances forward. Sooner or later they end up getting dizzy and frustrated then they settle down for a while. But sooner or later they end up chasing their tail all over again with yet a different set of circular logic to justify the chase all over again. Need an example? We need to bring in some consultants to re-examine our customer service strategies.
    [Marketing] Measuring Intangible Results
    Yet the components of  S&P 500 Market Value have shifted from 17% in 1975 to 81% in 2009 so one would assume someone is measuring something. Much of what measures concerning intangible assets has been relevant to the influence the market perceptions of value created by those assets. 'It has been said that intangibles are those invisible assets that can’t be measured. What was once invisible is now visible because of the advancement of digital technology and whatever is visible becomes measurable. The data is distilled via the following views.
    [Marketing] 2 Critical Social Aspects of Creating Profit in 2014
    Too often business rely on market research - put together by internal sources, management reports - put together by internal sources.see the problem! Develop a mindset of creating value in the market and then encouraging the customers to speak and share about this value. 'Business is about value - value created for investment by the company and value perceived by the the customer. Clearly the two are interlinked and the perception of value in the marketplace will ultimately define the value created for the business. If I had a wish for 2014 then it would be this. So in 2014.
    [Marketing] Why Hope is Not a Content Strategy: Success Requires Hard Work
    Maybe that’s what our kindergarten teachers and psychologists tell us, but optimism in the world of content marketing is the quickest path to surefire disappointment and oftentimes failure. Though the circumstances are drastically different (read: running a content marketing program is absolutely nothing like surviving a P.O.W. But when they don’t, we question ourselves, we question our ideas, and we question the entire idea of content marketing in the first place. I hope people like this.”. Hopefully , it’ll get picked up by the linkerati.”. will do the trick.”.
  • WRITTENT BLOG  |  MONDAY, MAY 13, 2013
    [Marketing] 4 U’s of Web Copywriting: Tips for Writing Great Headlines & Copy
    Learning to write sales copy without sounding too salesy or pushy is a common, popular subject for internet marketers, bloggers, web writers, and lots of other people, so the benefit of the article isn’t unique. 'If you’ve been writing for the web long, you’ve probably heard of the 4 U’s formula, which says that content should be Urgent, Unique, Useful, and Ultra-specific. So what are the 4 U’s and how can you use them to write more powerful headlines and copy? Urgent. Urgency in headlines convinces people to open the email, click through to the article, or purchase the ebook. Unique.
    [Marketing] Real Valley Stories: Leveraging Assets to Get One's Way
    As sure as I had been in 2003-04 that leveraging Google Adwords ahead of the competition would give us increased visibility to customers, buying keywords for our industry, I was sure that we once again had the opportunity to be leaders in what was a fairly slow moving market. But my boss, the VP of Marketing, said my time would be better used doing a demand gen campaign than writing a blog. The main reasoning for taking on an elite firm was that we wanted one to assist with not just the standard marketing and PR, but also analyst relations and investor relations.
    [Marketing] 3 simple ways to attract huge conference crowds
    Immediately place the keynote speaker in all marketing materials. Have the keynote speaker stay for an autograph or book signing following their speech and make sure you mention this in your marketing materials. If you have someone helping you with the video and photo production make sure you own all the rights for future marketing use. Store these media materials in an easy to locate digital folder for next year’s marketing which should start today! #1 Hire a rockstar keynote speaker. rockstar keynote speaker will cost between $10,000 and $50,000.
    [Marketing] Ford's Got a Reason to Fiesta
    Related articles: Ford is Fiesta Movement's Big Winner Crushing Doubts About Social Media Marketing Ford Update: Automaker Launches Chapter 2 of 'Fiesta Movement'. Last week, I wrote about how Ford was so thankful to the Fiesta Agents who were in 100 of our vehicles as part of the Fiesta Movement, and how some of them began to show their thanks as they wrapped up their experience. This week, it got even better. We even managed to score the World's Largest Tweetup according to Guinness World Records, which is now getting into the social media record-keeping business.
    [Marketing] This is Not How You Should Perform Link Cleanups and Link Removals For Your Website
    'A UK-based online marketing agency named datadial recently received a threatening letter (a Cease and Desist letter) from Fox Williams LLP demanding that a link on their website be removed. The letter (which was sent via email) also included the following reason why the link to Shopzilla should be removed from the online marketing agency’s website: Passing off [Fox William’s LLP’s] client’s goodwill. The email that the online marketing agency received was just that–an email requesting a link removal. Such connection is causing our client damage. Absolutely not.
    [Marketing] Twitter Clips Hundreds of Followers from High Profile Accounts.
    Jul 17, 2009 wbaustin said. >> Anthony Scaffeo >> Probably 2 to 5% of my followers are pure spam at any given time and 10 to 20% are clueless newbie marketers. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Perhaps the database was recompiled? See the gallery that follows this post. Personally, its not a big deal to me (I am grateful for every follower I have!). Anyone have any insight here? Likely just taking out spam followers?
    [Marketing] Where I’m Headed Next
    As of today, I’m officially the SVP of Marketing for Sysomos , focused on their MAP and Heartbeat platforms for social analytics and intelligence. Fast forward to earlier this summer, and I got an intriguing call from recruiter extraordinaire, Joe Pugliese at Blackpoint Partners  about Sysomos’ need to fill a key marketing leadership position. (Seriously, Lots of consolidation, a more mature market and customers with evolving needs, and yet some strong opportunity for the right players to break through the clutter and confusion to fill some very key gaps.
    [Marketing] Using Google+ Hangouts to Get More Exposure for Your Google+ Business Page
    560 Resources for Blogging, Online Marketing, and Starting a Business. This is a guest post by Kevin Lau. It’s still the early days for Google+ and plenty of people are getting to grips with the various tools this social platform has. This is even truer for business users, who have only recently been able to set up business pages to help promote their work. One of the main features Google+ has to offer is Google+ Hangouts. Google+ Hangouts enable you to initiate video chats with other Google+ users who are in your Circles who also have access to a video camera. Social Media
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    Sure, social media differs from the marketing we’re used to in that it puts the company and our customers on the same – rather than opposing – teams. Our strategies and expectations for social media are in reality a complement to what we’re doing in email and lifecycle marketing. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Are You Treating Your Fans Like Cattle Why Social Supports Email in the Interactive Marketing Hub Does Your Facebook Page Have a Pulse?
    [Marketing] The Future Of Iconic Brands
    This type of thinking (no matter how salient or foolish) spells a very scary story for the stock market. Not the stock market of today that is littered with high speed algorithms making most of the trades happen in milliseconds, but for the true stock market of tomorrow that is counting on the rise of the iconic brands for the wealth of nations. stock market. In the real-time Web, the value of branding could become a game of diminishing returns. It seems like a ridiculous statement, doesn't it? Then again, one look at your investments and you may think otherwise.
  • BILL HARTZER  |  FRIDAY, MAY 13, 2011
    [Marketing] comScore April 2011 Search Engine Rankings
    Google Sites led the explicit core search market in April with 65.4 explicit core search market in April with 65.4 percent market share, followed by Yahoo! Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. comScore, Inc. NASDAQ: SCOR) , a leader in measuring the digital world, has recently released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the U.S.
  • TWITIP  |  THURSDAY, MARCH 18, 2010
    [Marketing] 10 Features I Want to See in TweetDeck
    We realise that there is a lot of competition out in the market and we know we need to stay on our toes to maintain our position as the number one desktop client. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Neal Wiser @nealwiser 10 Features I Want to See in TweetDeck 37 I have a love/hate relationship with TweetDeck. To be sure, some of those issues involve Twitter itself earning Team TweetDeck kudos for dealing with the limitations of the Twitter platform. Hell, yes!
    [Marketing] 3 Writing Techniques to Double Your Productivity
    Personal marketing to do. 'Productivity is huge in freelance writing and blogging. Like, make or break your business huge. What a lot of people  don’t often realize is that any freelance writer actually has a ton of stuff to do. First and foremost, there’s the actual work: the article writing/blogging/copywriting. Then, there are clients to email. Prospects to Skype. Sources to interview. Other freelancers to communicate with. Invoices to send. Finances to keep track of. Health insurance to pay. hope you’re getting the picture. Don’t know how to be productive? Start with an Outline.
    [Marketing] How to Craft a Perfect Blog Post Headline [+Examples]
    The post How to Craft a Perfect Blog Post Headline [+Examples] appeared first on Inbound & Content Marketing Hub. 'Writing an effective blog post headline is one of the most challenging steps in getting your content ready for publishing, and one of the most rewarding if done well. The headline is the lure that will draw readers to your content; it’s worth taking the time and effort to get it right. Here is a simple 3-step guide to crafting the perfect blog post headline that will grab your audience and make them click through to your post. Step One: Choose a Tone. Don’t do that.
    [Marketing] Become an Advocate (Not Just a Leader) in Your Industry
    good example of an industry advocate is Jim Wurm, executive director of the Exhibit & Event Marketers Association. When it developed new standards and consolidated data references, E2MA strengthened the entire concept of face-to-face marketing and completely revolutionized the trade show industry. 'This post by Eric Schaumburg, founder of the innovative tradeshow e-commerce platform , originally appeared on  . Disclosure: Maddie works with, because it''s an awesome and disruptive startup you should check out. :)]. photo credit ).
  • ENGAGE  |  FRIDAY, JUNE 10, 2011
    [Marketing] 19 Boring But Effective Email Deliverability Best Practices
    So your Marketing Manager has this awesome idea to base your upcoming membership-drive campaign off of the artwork on a famous Beatles album. W ith email messaging, you’re essentially pleasing two audiences: your human subscribers and sensitive spam filters. Incorporating cutting-edge best practices into your approach can help satisfy both and allow you to focus on what really matters: engaging your email audience. Following are our best practices for avoiding the dreaded junk folder and the “delete” button guillotine: 1. Avoid using “trigger” words. Include a CAN-SPAM compliant footer.
  • LOUIS GRAY  |  SUNDAY, MAY 15, 2011
    [Marketing] AOL In the Attention Business, Mobile Getting More Of It
    With dozens of popular iPhone apps on the roster, AOL recently shipped an Android-only music application, called Play , which was quickly featured on the Android Market, scoring more than 300,000 downloads in just two weeks. As users are still finding which applications deserve their time, Temkin sees the mobile market as having serious greenfield opportunity, gaining new customers and pushing others to switch their preferences. am VP of Marketing at my6sense. In fact, the Engadget app drives more page views than the Web site itself - excellent numbers. mobile AOL
  • PROBLOGGER  |  MONDAY, JUNE 23, 2014
    [Marketing] Blogging Like a Shark: 10 Secrets to Bootstrapping Your Blog into a Business
    Shark marketers are at the top of the promotional food chain but not because they use force or deception. In today’s competitive times, bloggers need to bootstrap intelligently to stand out from the scores of new blogs and brands with million dollars content-marketing budgets. Predatory Marketing Tactics Don ’ t Work Anymore. Shark marketers rarely if ever address themselves as “experts.” Contrary to popular belief, the idea of bootstrapping is not based on using free marketing to spread the word about your brilliant idea. Market with a Magnet.
    [Marketing] Bad PR Firm, Naughty PR Firm
    How To Write Tweets That Get Noticed Market Successfully In Today’s Interactive Environment. Well, here we go again. You’ll remember back in 2006 when Edelman PR was caught  flogging for client Wal-Mart. It seems that we have another PR debacle. There now are  stories about Facebook hiring PR firm Burson-Marstellar to discredit Google in the press. As we say in the South: that just ain’t right. Robert Noltenmeier, Clinical Assistant Professor of Public Relations and Corporate Communications at the New York University School of Continuing and Professional Studies , agrees.
    [Marketing] 2010 In Web Services: My Top Ten Sites
    We set the required criteria for potential homes to fit our growing brood, and started getting alerts in the Spring as we set favorites, getting to learn the trends in each sale and seeing the macroeconomics of the market in a microscope. 9) Zillow The companion piece to Redfin, Zillow helps provide value estimates for homes practically anywhere - even if they are not on the market, with trends showing if the prices are rising, falling or stable, with 1 year and 5 year histories being especially useful. As with my top gadgets list for 2010 , this year's list is personal. Quora ?
    [Marketing] Socialnomics in 2011
    This year’s edition includes some great stats including: 93 % of marketers use social media for business. I love the Socialnomics videos from Erik Qualman. If Facebook were a country, it would be the third largest country. China does not allow access to Twitter, Facebook, YouTube of Google. 37 million people watched the Volkswagen Darth Vader Super Bowl commercial on YouTube. Below is the full video ( click here if you can’t view). social media Erik Qualman Socialnomics
    [Marketing] Facebook Surpasses Google
    Market Share according to recent data from Hitwise. By Erik Qualman. The week of SXSW Interactive Conference in Austin is an appropriate time for data to show that Facebook has overtaken Google in U.S. Facebook surpassess Google in traffic in the U.S. according to Hitwise. While I’ve often said that Google views Social Media as their top competition, this rapid ascent by Facebook is astounding. Facebook surpassed the previous most popular site, Google, in terms of overall traffic for the week in the U.S. web traffic vs. Google 7.03%. Facebook traffic +185% vs. Google 9%.
    [Marketing] Snapping at Synapses: Why Digital Death Sucks
    Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Are you sure? Uh oh. Makes sense to me. What’s taking so long?
    [Marketing] Writing Around the Web – Social Media SEO, Google Analytics, and Social Proof
    Tips for Better Affiliate Product Reviews – Better reviews lead to increased affiliate marketing commissions. Digg Marketing Guide – This post will help you learn to use Digg for sharing your awesome content with a larger audience. Displaying Social Proof – What the Marketing Experts Use – Here are the common tools, apps, widgets, buttons, and platforms the experts use to demonstrate social proof. Writing Around the Web – Twitter Tools, Measuring Blog Growth, and Affiliate Marketing Organization. What’s at stake in this blogging contest?
  • JEFF KORHAN  |  MONDAY, APRIL 18, 2011
    [Marketing] Engage and You Will Get What You Want
    If you learn how to apply this principle to your content creation - you will be more effective with your social media marketing. It's also a great way to approach your social media marketing - creating a new article, video, or Facebook page or blog post. One of the secrets of the universe is you get what you most and least want. . Jump and The Net Will Appear. When speaking to an audience, I have learned that when I trust my expertise and preparation, the right words will come to me. What often happens is I deliver something better than what I prepared, and that's pretty exciting.
    [Marketing] The Digital Divide and the Road to e-Government
    Approximately one in every four Kenyans has access to the Internet ( Julisha ICT Market Survey , CCK sector statistics ) and half of them get this access at the cyber café. Pricing for e-government services at cybercafés is currently set by the market so capping it at a more accessible level would keep the services within reasonable reach of the masses. A sign advertising online tax registration in Kenya. Cybercafe’s therefore play a big role in how Kenyans get online despite the large numbers of mobile internet subscriptions in the country.
    [Marketing] McKinsey Weighs In on the Future of the Social Economy
    Combine that information transparency with the ability to garner peer feedback on potential purchases and you develop a very attractive market for online shopping. Marketing and sales – Use social technologies to derive customer insights; for marketing communications and interactions; to generate and foster sales leads; social commerce. trillion in value (based on estimates across four industry sectors), with $500 billion added from marketing, sales and after-sales support activities. We present some of the key takeaways from the report below: Adoption and Benefits.
    [Marketing] Customer Relationship Management (and CRM) is Going Social
    That’s why I was thrilled to join marketing and analytics superstars Leslie Poston , author of Social Media Metrics for Dummies and founder of Magnitude Media , Paul Gillin , B2B marketing expert, and Taulbee Jackson , CEO of Raidious , for CRM and Marketing webinar hosted by Social Media Today. encourage you to check out the full presentation, moderated by CRM expert Brent Leary , titled “ Next Generation CRM: Social Media Management and Marketing ”. Over the last five years, a shift has occurred in customer relationship management. Taulbee echoes this sentiment.
    [Marketing] Thank You Wayne Hurlbert
    Several times he graciously shared his views with me to include in Diva Marketing. 'My mind is still a jumble of thoughts. My heart wounded and broken. I''ve written this post a dozen times in my head but nothing seemed quite right. So, I decided to go in a direction that he would have liked. To tell the story in a way that will help others understand what matters in this world we call social media. . Last week when I was walking Max I popped into email and a message from Marianne Richmond almost caused me to drop my iphone (again!). Who was Wayne Hurlbert? In my world. Wayne Hurlbert.
  • ENGAGE  |  WEDNESDAY, APRIL 20, 2011
    [Marketing] Want Inspiration? Stop Reading Blogs
    How to Avoid Awkward Silence in Your Comment Section What the Top 10 Blogs in Content Marketing Are Doing That You Probably Aren’t. D on’t get me wrong. I’m glad you’re here, but you should strongly consider clicking that little red x in the upper right-hand corner of your screen. Because if you truly want inspiration, you’ve come to the wrong place, sort of. Still here? Then I’ll explain: Get Out of the Echo Chamber and Into the Real World. We in the blogosphere tend to repeat ourselves a lot. The agenda is set, the discussion is framed. It does. And it is.
    [Marketing] A Four Step Process for Evaluating Risks in Social Business
    I just arbitrarily picked two risks above which were “employees don’t use tools&# and “negative feedback from customers.&#  I would recommend a cross-functional meeting as opposed to just having someone from PR or marketing coming up with all of the risks. I just finished reading “The New Supply Chain Agenda,&# by Reuben E. Slone, J. Paul Dittmann, and John T. Mentzer which is a great book for anyone interested in supply chain management. I’m going to modify it in the near future but here is the basic framework. Step 1. Step 2. Step 3. Step 4.
    [Marketing] Mobile Search App Review & Road Test: Biznar
    GBY) available in your ‘Settings’ However, our requirement (even demand) for more personal and precise search services and results on our personal mobile devices opens the door for dozens of alternative search engines to make their mark — and gain market share. That’s a good idea since the Web includes good and bad source material, old and new articles, legitimate and not so legitimate scholarship and a whole lot of marketing — all of it warehoused for some period of time by the time your search query comes along. Why “alternative?” The test drive.
    [Marketing] First video from #LikeMinds (Devon, England)
    Next post: TEDxGreenville, March 5, 2010 Search Categories Book Reviews Brand Facebook Find a job Influence Inspiration Integrating Social & Traditional Media Leadership Live blogging Marketing Publicity Radio Program Resources Reviews Sales Social Media Speaking Storytelling Technology Uncategorized Writing Get New Posts by Email My Facebook Profile My Tweets My Delicious Bookmarks My MySpace Profile My YouTube Videos My Viddler Videos My Flickr Photos My RSS Feed My TwitPic Photos Facebook “Fan&# Box Trey Pennington on Facebook Contact | Disclosure | ©2009 Trey Pennington | 209 N.
    [Marketing] Case Study: How Campbell Makes Up to $10K/m in the Forex Niche
    “Most marketers I know have suffered a number of failures before find something that works. “Why did you decide to focus on the Forex market?” ” After having success in the general trading system market I could see that Forex products were the most prevalent and had low barriers to entry for consumers. The FX market has so many dimensions that there’s always something to keep me interested. “What advice would you give to ViperChill readers who might not be seeing results they expected from their internet marketing efforts?”
    [Marketing] New Subscription Available (Free): Whistle Stops Weekly
    It will arrive in your inbox each Sunday , with at least one tip in four areas: your website, mobile, social, and inbound marketing. 'A new weekly email is available: Whistle Stops Weekly. You should subscribe. We launched the first issue last week ( have a look-see ). Whistle Stops used to be a regular feature on this site, highlighting conversations, news, and tools about social media. Now, it’s more focused: in content and intent. There is a lot of great information created and shared across the web and social networks every day, it’s hard to keep up. You should subscribe.
    [Marketing] On the Oregon Trail
    There are new conversation stations and I'll be sharing ways to use social media tools in a couple of niche markets ready to engage in different ways (more on that in the next few days). I believe each life has different seasons and multiple paths. And after a few fantastic seasons in Iowa, I embark on a new path today - and it takes me to Oregon. Like the settlers of old, I travel west with opportunity shining on the horizon. Same guy, different location. One of the beauties of this talk-nological landscape is how I will still be able to engage with folks from Iowa from afar.
    [Marketing] SocialCRM (sCRM) and Web Journal – March 7-14th 2011
    While that’s an appealing idea, I’m skeptical of Omniture’s prospects in this market. This is a market with intense competition and products that are rapidly maturing and well ahead of what Omniture showed in terms of features and capabilities. Having just finished writing Social Media Analytics, I’d have to agree with Gary Angel in this – the Adobe Omniture offering is compelling – but when you consider everything else going on, a little too late in the market (when it’s finally released later this summer, so I’m told). Lithium ,  Jive ), data monitoring and capture (e.g.
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