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    [Marketing] When you're the only one who cares about the community
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed When you’re the only one who cares about the community October 18, 2009 in Community management | Tags: community manager , online communities , trolls I’ve heard that it’s lonely at the top. know that it can also be very lonely as a community manager. We face a lot of obstacles. For some, the support system simply isn’t there. And these can all happen in the same day, in a matter of hours. Keep Caring.
    [Marketing] Jigoshop Black Friday Sale: 50% off WordPress eCommerce software
    You’ve got until 9am GMT on Saturday, November 30th to complete your purchase with the discount code ‘ blackfriday2013 ‘ And if you need any help, or you want to improve the marketing of your Jigoshop website, we can help ! Jigoshop is a free, open-source WordPress eCommerce platform which has been available for around two years now, allowing you to set up an online store quickly and easily on any self-hosted WordPress installation. They’re been a client since originally launching, and are now used by tens of thousands of businesses around the world.
    [Marketing] Social Media and the insurance industry
    But social media marketing isn’t the only game in town. There are many opportunites for the insurance industry in social media. Afterall, it’s the ultimate experience good – you can’t judge the quality of what you have purchased until you claim, potentially years after payment. As a result, it’s well suited to storytelling and sharing of experiences. Ratings and reviews have the potential to be an especially powerful tool for the insurance industry. The insurance industry has another opportunity – using social media as part of the actuarial process.
  • SOCIALFISH  |  TUESDAY, MAY 19, 2015
    [Marketing] How to Leverage Mobile Payments to Garner Customer Loyalty
    From loyalty programs to innovative social-sharing incentives, mobile marketing can boost your sales and help form lasting loyalty. Mobile payments will reach $90 billion by 2017, according to Forrester. The ability to attract mobile customers isn’t just a matter of selling more products, however. It also can help form long-lasting loyalty between your organization and consumers (members and non-member customers). Here’s a round-up with some ideas: Use Pay with a Tweet. Offer your customers an incentive like a promo code if they tweet about your service. Open up Your Mobile Wallet.
    [Marketing] Social media is harder than it looks — think before you do
    If you are not participating in social media, no worries, the conversation about you is taking place anyway – the market is defining your brand without your input. So often I leave conferences surrounded by marketing managers and business owners who say “that’s all very nice, but I still don’t see how it’s relevant for me&# or “love it but there’s no way I can say that to the board and not get shot down&#. Collaboration. Community. In that email, he asked me an especially pertinent question. Interesting question, no? It confuses them.
    [Marketing] EdRover: Using social media to fast track public school education
    Combining my experience in mobile marketing, passion for education and determination as a mother, I concocted a whole new approach to fundraising for education. As powerfully demonstrated by films such as Waiting for Superman and Race to Nowhere , the U.S. public school education system is in desperate need of greater support and new thinking. mother of three young boys, Tania Mulry, 37, has taken this issue head on by developing an iPhone app that makes school fund-raising quick, easy and effective. And I knew that my contacts at large retailers would come in handy, too.
    [Marketing] Branding Outside The Box
    However, it's just enough to get your attention and stand out, and really thinking outside the box is what the world of marketing and branding is all about. Jake Hamilton  is a Web Developer at  Firebelly Marketing , and studying Media Arts at IUPUI There are some pretty simple and widely-followed rules when it comes to branding design - the logo must work just as well in black and white as it does in color, make sure there's some connection to what the company does, and. make sure it's static? The South Eastern Centre for Contemporary Art is looking to change that.
    [Marketing] Why Blogging is Like the Oil Industry
    If we equate social marketing to the oil industry then we demonstrate how blogging can help you reach people BUT it doesn''t guarantee striking oil. Think about the oil industry and relate it to social marketing. Do you research your market, your customer.and even yourself; yourself to understand who you are and what you truly offer? Do you create time for people to connect to their market? In social marketing finding ways to share your content, to encourage sharing from your customers, to invest time not just in creation but in delivery is so often neglected.
    [Marketing] Kids, Don’t Give Up on Changing the World
    While attending Content Marketing World recently, I ran into a gaggle of Cleveland State undergrads attending a special student session. I don’t know how many of them were old enough to drink, but that didn’t stop them from mixing with the veterans at a cocktail party after. An avuncular glass of scotch in my hand, I teased one of them—maybe I picked on him because he seemed kind of idealistic—for aiming his professional destiny in the direction of a field as amoral as marketing. Had he really chosen marketing for such a purpose? Take a look. Maybe Tell us in the comments
    [Marketing] How The Automotive Industry Can Lead Digital Innovation
    From traffic alerts, to law enforcement alerts, and from marketing alerts to alerts based on bio-sensor data; the potential of the CAR API is only limited by what we can imagine. 2. Did anyone else else grow-up on stories about the old automotive pioneers? Stories about how every innovation pushed the industry forward. I'm not sure what happened, but let me outline a 5 point plan to re-energize the automotive industry. 1. THE CAR API. Let's assume the constantly connected car is already here. We should have bidirectional communication between the cloud and any vehicle. TAP THE CROWD.
    [Marketing] Why You Want the Link Love
    Now more than ever, inbound links are the lifeblood of your content marketing effort. Consider it gravy on top of the word of mouth and SEO benefits (The Nonprofit Marketing Blog was yesterday’s sixth leading referrer to this blog. Image by Aunt Owwee. Recent news from Google has increased the value of good, old fashioned blog links. The dominant search engine has declared war on content farms , effectively wiping out an estimated 11.8% of front page results, primarily those that use black hat SEO tactics such as copying others content. We tend to trust people like us.
    [Marketing] Bare Feet Studios on the Web
    Shane started as a database programmer, I as a marketing and business consultant. Our company was started in 1996 by Shane Robinson and a previous partner. In 2000 the partnership dissolved and Roxanne Darling joined Shane to rebrand the entreprise as Bare Feet Studios. At that time we had the hardest time with a new name as – don’t laugh! – all of the good web addresses were taken. So as we sat around the desk of 6 people in Santa Fe, New Mexico in the winter, we noticed that no one was wearing shoes. And that the URL was available!
    [Marketing] How to Embrace Change as a constant of Business
    So for example, we have a section on marketing and a section on sales and a section on networking. In Hide a Dagger Behind a Smile, the author discusses how Western and Eastern cultural perspectives on change are different. Western culture treats change as a linear phenomenon, with a definite beginning and ending. Everything that occurs happens in a sequence and there are periods of rest as well as change. Eastern culture treats change as cyclical and on-going. It never stops, but it does go through progressions where change may be more or less prevalent.
    [Marketing] E-Commerce New Wave: Business Trends 2k13
    To think about your company in terms of being “always on” may feel like an exhausting approach to e-commerce and customer service, but in today’s market it’s a necessity, not just a commodity. This also means you must use a wide variety of links and have a solid content marketing strategy in place. As the nature of today’s shoppers shift, the world of e-commerce is expected to shift right along with it, while experiencing dramatic growth in 2013. commerce spending is expected to grow by 13% from $231 billion in 2012, Forrester Research Inc. Always On.
    [Marketing] Why Worrying About Startup “Competitors” is Ridiculous
    If you both succeed, you validate the market. No matter what, the more companies that find success in reaching that market, the more general awareness there is within that market and the more validation you can get about how big that market really is. Trust me, if the market is as big as you claim it is in your investor deck, there’s plenty of room for both of you. How much time do you spend worrying about your competitors? Do you get stressed whenever they come out with something new? Do you get jealous whenever you see them get press? Tweet. Startups
  • T2 SOCIAL  |  SUNDAY, JUNE 8, 2014
    [Marketing] 5 Important Google Analytics Reports and Features (That Most People Overlook)
    Generally, most social media marketers will be familiar with the value of monitoring Trackbacks in Google Analytics, but the average user might not even be familiar with what a Trackback report is, and why is can be so useful to, once again, building a more effective content marketing strategy both on and off of our websites. The post 5 Important Google Analytics Reports and Features (That Most People Overlook) appeared first on t2 Marketing International. Google Analytics reports come in all shapes and sizes. Secondary Dimensions. Screenshot taken 6/6/2014. Trackbacks.
    [Marketing] Are industry vendors deserting ASAE’s annual meeting?
    Anecdotally, I know of a whole bunch of companies who are leaving the association market altogether.)  Is this a sign of things to come? Just saw this infographic posted on Associations Now: Congrats to ASAE on attracting the highest number of association execs in 5 years – that’s great! The final attendance breakdown includes: 2,780 executives, 1,861 exhibitors, 1,369 others, including guests, spouses, press, volunteers, vendors and staff, for a grand total of 6,010. Do the math. Does that seem like a lot less industry people (non-association execs) to you this year?
    [Marketing] Facebook LinkedIn Twitter Flickr YouTube Blogging Blah Blah Blah: Knowing Why You Use Social Media is What Counts
    Related posts: Strategies and Tips on Social Media and Online Marketing — To What End Should This Blogging Trend Continue? This paragraph comprises the first words published on this blog since I asked for your opinions on blogging frequency seven days ago. Never before in the history of this blog (or, at least over the past 18 months) has a week transpired without new content. She owned her world. Those are powerful words. We use social networking sites for different reasons, but it is crucial to grasp the WHY. It is common to do things because other people do them.
    [Marketing] Is Your Company Giving Back?
    Events/Trade Shows Traditional Marketing benefits of a a social responsibilty program companies social responsibility giving back habitat for humanity John Sonnhalter social responsibility tips on social responsibility programs what is a companies social responsibility why have a social responsibility programBy John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Being socially responsible goes beyond individuals. Companies, no matter what size, should support communities where they draw its workforce from. company’s greatest asset are its people. Better employee loyalty.
    [Marketing] How to use Internal Site Search Data to Figure Out If You’re Giving your Readers What They Want
    Let’s go back to this report: So thanks to this report I can see ‘content marketing’ is something that my visitors are interested in finding out more about. I can also see that I’m not doing as great a job as I could in helping them. While this isn’t great news; this sort of insight is really valuable and leads to action – in this case the data suggests I need to create more content around ‘content marketing’ (oh the irony!). This is a guest post by Hannah Smith. Step one – you’ll need to set it up (if you haven’t already done so). Login to Google Analytics. search-query.
    [Marketing] On Being A "Pro Blogger" -- Interview With Jane Genova
    When I launched Diva Marketing in 2004, professional blogging meant a few Google Ad Sense Ads on a site or perhaps a "tip jar." Toby ~ Diva Marketing : Welcome! to Diva Marketing Jane. Toby ~ Diva Marketing : There are several opportunities to make money from social media and blogging, from sponsorships and ads on your site to being paid to produce content for other blogs. Toby ~ Diva Marketing : What about the ghosting part? Toby ~ Diva Marketing : Eeek! Toby ~ Diva Marketing : Do you think pro blogging can be a "career?". 353,000 in 31 seconds.
    [Marketing] The Biggest Social Media Scandals, Fails, and Blunders of 2013
    ” When the marketing director realized what was happening, he reportedly said “How do I shut down Twitter?” Guest post by Yazmin Gray. ——-. Social media can do a lot of good, but it’s also a platform capable of killing a reputation in under a minute. Several companies got a good taste of that last year. Check out these biggest social media fails of 2013. Applebee’s Makes Rules it Can’t Keep. Last year a waitress from St. Louis posted a photo of a customer’s receipt which read “I give God 10 percent, why do you get 18?”
  • ARI HERZOG  |  THURSDAY, MAY 29, 2014
    [Marketing] Adding Facebook Pages to Lists is Harder
    Related Stories Sharing Monica Lewinsky to Explain Facebook Finding Order in Chaos: Month 4 Stop Dividing Marketing and Media. Facebook recently announced a new layout for Facebook pages. Of the many changes is a feature I desperately miss: the ability to add a page to an interest list. Look at the following screenshots from old and new layouts. In the first example, you can mouse over the cog wheel and add the page you’re looking at to an interest list. You can mark a list to be private for your eyes only; or you can mark it public for anyone to subscribe. Do you use lists, too?
  • ARI HERZOG  |  THURSDAY, MAY 24, 2012
    [Marketing] Happy 5th Birthday to My Blog
    You can expect to gain insights into case studies and best practices on web marketing, along with interviews with leading practitioners. May 14 marked the fifth birthday of my blog. It’s seen two URLs, multiple names, and numerous iterations. If you’ve never visited the archive , you can trace my beginning blog posts about apartment life and the environment and discover my first posts about social media. continue to tweet and update stuff on my new Facebook community , and I’ve recently dabbled with newer media tools such as Pinterest and Fuzz. Connect on LinkedIn today.
    [Marketing] Are you strangling your community?
    hadn’t finished getting the question out of my mouth when the VP of marketing practically growled at me, “We dictate the message of the community. This is a guest post by Sarah Robinson, who wrote this fantastic post for us a while back. Her new book is out and I asked her to share some thoughts about community building, a topic dear to our hearts. BUY THE BOOK – FIERCE LOYALTY: UNLOCKING THE  DNA OF WILDLY SUCCESSFUL COMMUNITIES. If I said the name of the organization, you would instantly recognize it. physically winced. It is alarmingly commonplace. They want that data!!
    [Marketing] Why Google+ is an Essential Part of Your Social Strategy
    Businesses and marketers need to gather crucial information on potential users signing up for their site, but the more hoops people have to jump through, whether that’s the number of clicks or the number of information boxes that need to be filled out, the less likely they’ll continue through the process until they’re all signed up. It’s an all-in-one marketing platform. 5) G+ is Visually Engaging. Let’s say you market for a cupcake company. With these resources, you’ll be a Google+ expert in no time, and the businesses you market for will reap the benefits.
  • KIKOLANI  |  FRIDAY, MAY 18, 2012
    [Marketing] Fetching Friday – Resources Mashup & Baboons in a Car
    Guide To Developing Your Content Marketing Strategy – From the webinar “Implement These 10 SEO Tips, You Must” comes a guide to developing a comprehensive content marketing strategy. 25+ Tools for Real-Time Marketing – We’re about to document the 25+ tools marketers need to know about if they’re serious about real-time marketing. Ways to Grow YouTube Subscribers and Your Exposure – YouTube Marketing Strategy: How to get subscribers with strategically placed annotations, call-to-actions, your blog and Featured Channels.
    [Marketing] 6 Ways to Make More Out of Your Facebook Ad Campaign
    According to Mashable, one marketing firm running Facebook campaigns for major brands is seeing mobile click-through rates for Sponsored Stories that are 12 times higher than their desktop rates — not to mention 45 percent less expensive. In most ways, FBX operates like a traditional exchange with marketers bidding in real-time to serve impressions to individual users based on their online behavior. In other words, the intent signal that makes search marketing so insanely effective is now working its magic on Facebook. Don’t Let Facebook Do Your Bidding.
    [Marketing] Benefits of Social Media
    This would be in regards to the diverse ways in which businesses can tap the power of social media in order to upsurge their sales, directly reach their target audience or consumers, and minimize their marketing costs. Social commerce, social search, online word of mouth, mobile apps, as well as the influence of peer-groups are jointly making the traditional marketing strategies archaic. Logically, every entrepreneur or any other business/economics minded person across the globe would develop the urge to know and/or understand the impacts of social media on humans’ daily lives.
    [Marketing] Unfriending, Unfollowing, Unsubscribing. Less Is More
    Disclosure: I am VP of Marketing for my6sense , which has an app that supports Google Reader, Twitter, Facebook and Google Buzz, and sorts by personal relevancy. I am also an advisor to SocialToo. The world of social media and networking is much too consumed with numbers , and it seems at times, we are making sacrifices of our time and energy wading through piles of noise and indirect relationships in an effort to obtain the rare connections of serendipity that bring us value. You are not a social network. You are just one point in that network. The other is in Google Reader. Bliss.
    [Marketing] 7 Reasons To Add Amplify To Your Social Networks
    The Obligatory New Year’s Resolutions Post | Marketing, Public Relations and Social Media Blog | Atlanta, GA says: December 29, 2010 at 5:07 pm [.] Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? My friend (and client, but he’s a friend first) Shashi Bellamkonda is, I think, genetically-wired to try and talk about new things – no doubt why he’s Network Solutions’ “social media swami,&# and he mentioned it. So of course I checked it out. Just why do I love Amplify so? 1. Etiquette?
    [Marketing] Know Before You Go: How Keeping Tabs on the Ticker Can Help Sidestep Social Media Shame
    Smart, savvy social media marketers know brands need to plan ahead. Brands should have an editorial calendar that details what will be posted on the blog, Facebook and Twitter over the coming weeks. It takes planning and time to craft the perfect content to share with the community. But smart community managers also know that there are times all this has to be thrown out the window
    [Marketing] The world of mobile payments in October 2014
    October 2014 saw several interesting developments within the mobile-payment industry- arguably one of the fastest developing markets at the moment. Dealing in mobile-payment devices and software which allow smaller businesses to receive credit card payments, Square gained first mover advantage in what is looking like being a very competitive niche of the market. However, with the arrival of Amazon’s credit card reader at a much lower price , as well as Apple’s forthcoming foray into the mobile-payments space, will Square be able to maintain its market share?
    [Marketing] How To Nail a Job Interview (And Actually Get The Job)
    Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives How To Nail a Job Interview (And Actually Get The Job) September 10, 2010 | by Amber Naslund View Comments I’m in the midst of hiring right now for a Community Manager to join our team at Radian6 (I’m the Director of Community , and we’ve got several people on our growing team). I’ve also worked in the nonprofit fund development arena and in marketing communications, and have hired people in both of those roles.
    [Marketing] Social Media Trends 2012 – Content Curation in PR
    You can create a channel of industry news and interesting content that your customers and stakeholders would find interesting and useful.  As Rebecca Lieb says in her new book about Content Marketing : It’s time to think like a publisher. In her post about social media trends in 2012 Beverly Macy says content curation is important because people want to know what’s important and they want to discover interesting and relevant content. “Competitive advantage goes to companies who quickly figure out how to enable effective aggregation curation. ” Robin Good.
    [Marketing] Guest post: Getting traffic on a shoestring budget
    think we’ve all been there at some point: new to the affiliate marketing game, completely broke and trying to drive traffic to a new website. The following is a guest post by Wes Burns. His bio is at the end of the article. Getting started on a shoestring budget is no easy task, but it’s. Branding Guest Posts Tips guest post link building traffic generation tips Wes Burns
    [Marketing] On Being Real About Failure.
    Whether you’re a blogger or a corporate marketing VP, your story needs to have purpose. I gave a talk a couple weeks ago at the W2O Precommerce Summit at the invitation of the lovely Aaron Strout and Bob Pearson. When I was thinking about the 10-minute speech – which is much harder than you think – I asked Aaron if there was anything in particular he’d like me to talk about. That’s both challenging and rewarding. Emotional hooks. Purpose is key. The talk was finished, I walked offstage, and people came up to me almost immediately. This breaks my heart.
    [Marketing] Two Recent Changes To Facebook Insights
    First, they mean that Facebook needs to be more open about its analytics policy. A lot of marketers are relying on accurate information to make decisions regarding their Facebook marketing. Facebook recently made a couple of relatively quiet announcements regarding its analytics product Insights and how Reach is measured on brand pages. The first change has to do with how Reach is measured. Facebook said that Reach going forward will be determined by a page visitor who scrolls down and actually loads a news item. However, the other change may increase your Reach considerably.
    [Marketing] Bad PR Firm, Naughty PR Firm
    How To Write Tweets That Get Noticed Market Successfully In Today’s Interactive Environment. Well, here we go again. You’ll remember back in 2006 when Edelman PR was caught  flogging for client Wal-Mart. It seems that we have another PR debacle. There now are  stories about Facebook hiring PR firm Burson-Marstellar to discredit Google in the press. As we say in the South: that just ain’t right. Robert Noltenmeier, Clinical Assistant Professor of Public Relations and Corporate Communications at the New York University School of Continuing and Professional Studies , agrees.
    [Marketing] Building a Thriving 21st Century Association: Interview with Jeff De Cagna of Principled Innovation
    Bryan Kelly joined Aptify in 2012 as the Director of Marketing. He leads all areas of Marketing strategy and execution. Here’s the latest post in our “INDUSTRY INSIDERS” column, where we bring you the inside scoop from several awesome association technology vendors and consultants who will share the insights they have gleaned from years of working in our association industry. This This post originally was posted to  on August 1, 2012. ————-. Other Downloads: MP3 Version. ——————-. photo credit ).
    [Marketing] A Tip to Make Your Dreams Come True
    Five-Step Social Media Marketing Plan. Each weekend I want to try and give YOU a thought that will help you grow. So each weekend I want to post some of the inspiring words people have said to me - usually my wonderful Dad. I am going to call them Bab''s Boosters! So here is today''s Bab''s Booster. The concept here is that ANYONE can find a problem.but successful people find a solution. If the solution was easy then everyone would do it! Angels Advocate for Dreams. If you have a dream.then think of HOW you can make it happen. If you have a dream.BELIEVE. Related articles.
    [Marketing] Guest post: How keeping it real on Twitter can lead to site traffic
    Despite competition from other social networking sites like Google+, Twitter remains a great marketing tool that attracts people from all. The following is a guest post by Danielle R. Her bio is at the end of the article. Founded in 2006, Twitter is well-known for being a great resource for disseminating information easily and quickly. Tips Twitter interaction tips traffic twitter
    [Marketing] Guest post: How keeping it real on Twitter can lead to site traffic
    Despite competition from other social networking sites like Google+, Twitter remains a great marketing tool that attracts people from all. The following is a guest post by Danielle R. Her bio is at the end of the article. Founded in 2006, Twitter is well-known for being a great resource for disseminating information easily and quickly. Tips Twitter interaction tips traffic twitter
    [Marketing] Life Without Facebook ~ A View From Gen Y #1
    Diva Marketing/Toby : Tell us a little about Jessica Robyn Porter. Diva Marketing/Toby : You’ve grown up on Facebook. Diva Marketing/Toby : I was intrigued by your tweets. Diva Marketing/Toby : How did you “Do IT?” More than 800 million active users  has given  Facebook  the enviable status of the golden child of social networks. With multiple generations sharing photos, updates and videos Facebook might even be considered a the biggest digital family reunion ever! However, as with any 'family' sometimes you need a bit of a break. They're signing off from Facebook.
    [Marketing] Color Clash: Pink or Purple?
    In the non-profit/cause marketing world, most notably pink, and thus breast cancer. Get Shareaholic test Filed under Communication , Marketing , Philanthropy , Public Relations | Tags: breast cancer awareness , cause marketing , domestic violence awareness , kim wells , liz scherer , pink , purple | Comments (6) Site settings comment help? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Ever-curious, I asked why. Or, at least, I thought I did. Orange?! Ah, yes. Halloween. Pink v. We call them survivors.
    [Marketing] The Bees Awards Winners 2010
    Tweet Earlier we wrote about The Bees Awards on the blog , which is the 1st international social media competition for marketing and communications professionals. Two days ago, the winners of the competition were revealed at an event at the Legion of Honor in San Francisco, and founder of the Bees Awards, Bastien Beauchamp, tells us that the event was very well received. At the Bees Awards , 19 renowned social media experts from 13 different countries reviewed social media works coming from all continents and 21 countries. Best Use of a Social Media Platform: Prime.
    [Marketing] Blogger's Block Should be a Meme
    Increasingly, I'm working on new topics that might surprise you if you think I'm interested primarily in marketing. Fred Wilson posted a simple request yesterday and got an amazing response. He wrote that he was experiencing Blogger's Block , and he asked his readers to suggest topics. The response? Over 360 comments (so far), suggesting and discussing more topics than Fred will be able to write about in a year. Obviously, people—a lot of them—are interested in Fred's opinions. think this is great, and every blog ought to do it. While it's not fun, it doesn't leave a scar.
  • KIKOLANI  |  MONDAY, AUGUST 27, 2012
    [Marketing] How to Use AIDA, ROI and KISS to Boost Your Sales
    AIDA, ROI and KISS were first coined by advertisers and an engineer but have since been applied to the online marketing industry. Let’s look at how you can incorporate each event into your marketing and advertising plan. There’s nothing worse than putting time and money into an online marketing campaign that doesn’t directly and clearly tell or lead the consumer what to do next. 560 Resources for Blogging, Online Marketing, and Starting a Business. This is a guest post by Jani Seneviratne. Are you tired of your copy being ignored by prospects?
    [Marketing] Small Biz Social Media Success Stories
    Our bud Danny Brown , a fabulous blogger and marketer who you may have heard of as one of the founders of the 12 for 12k challenge , is looking for social media success stories for his new e-book.  If you’re a small staff association with good stories to share, or any size association whose small business members are finding success integrating social media, tell Danny about it here. Bored of all the same old same old corporate social media examples? Yeah, us too. Would love to see some association examples in there! Don’t let us down
  • TWIST IMAGE  |  SUNDAY, APRIL 20, 2014
    [Marketing] Winning Digital Metrics That Matter
    have no idea why anyone who is a professional digital marketer is not following and ensuring that all of his work (especially) his books are on the desk of everyone in our profession. While he is currently running his own consulting practice, he is the former Knowledge Solutions Director at the Advertising Research Foundation and, over the years, he has spent a crazy amount of time helping the digital marketing industry get that much better at understanding how to measure, connect and engage. content marketing. digital marketing. digital marketing industry.
    [Marketing] Re-framing the Internet Freedom Debate: National Security Will.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Social Media and Social Activism: Six Reasons Why Malcolm Gladwell is Wrong Asian Economies in The Economist Intelligence Unit 2010 Digital Economy Rankings » Re-framing the Internet Freedom Debate: National Security Will Always Prevail Over Personal Liberty Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Just to comment on this.
    [Marketing] Official Trailer for Social Media Analytics, my book
    McGraw Hill Marketing produced the official video for my book – also remember there’s a book signing tonight in Providence, RI (where I am now) and two others in London next week (9/27) and Rome (9/29) along with private event at the COI that is happening on the afternoon of 9/26 (I can get a [.]. Social Media Analytics Book by Marshall Sponder Social Media Analytics book McGraw Hill McGraw Hill Social Media Analytics
  • T2 SOCIAL  |  SUNDAY, MAY 31, 2015
    [Marketing] 8 Google AdWords Best Practices to Keep in Mind
    The post 8 Google AdWords Best Practices to Keep in Mind appeared first on t2 Marketing International. To get the most out of your next SEM campaign, keep some of these Google AdWords best practices in mind. Google AdWords can be a complicated beast. While it is simple on the surface – a campaign is fairly easy to set up and automate – there is so much more happening beneath that top level. Next time you plan on running a Google AdWords campaign, keep some of these best practices in mind to get even more out of it. Take Advantage of Remarketing. Customize Your Messages.
    [Marketing] eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)
    So the market will rely on developers providing separate plug-ins for each VLE, to mash into the learners PLE. Many commentators believe it can only occur through grass-roots effort which will bootstrap a new market. eLearning & Deliberative Moments. Transforming from elearning practitioner to academic researcher and deliberationist. This post is recast from an assignment I completed about four months ago in a Masters Degree course entitled Innovative Practice and Emerging ICT , in which I investigated what PLEs are meant to be and where they might be going. services. 2002).
    [Marketing] The Accountability Newsletter 2.0
    Email Marketing You Can Trust. I am updating and re-creating the Accountability Newsletter for 02013. Why would I do that? The newsletter started in 02012 as a Weekly tool for the ICMM community to support and guide each other,a tool for you to keep yourself moving forward on your Work. The intent was for subscribers to communicate with and support each other on Google Plus and in our Conference Calls. Sharing ideas. Motivating each other. But Weekly was too much, and subscribers just started to gloss over it or ignore it completely. Excerpts from long-form essays. Sign up.
    [Marketing] Week in Review: Posts and LIFT Shares, Dec 14 – Dec 20, 2014
    Breakout Marketing Trends for 2015. Week in Review November 23 – November 29: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks (Almost) Daily Podcasts , and LIFT resources shared on Twitter ( @smallbiztracks ). This Week on ConverStations. Design Your Days. Writing Articles and Guest Posts for Your Business. nRelate ‘Related Posts’ Plugin Shutting Down. Guest Post Guidelines for 2015. NEW in 2015: The LIFT Weekly Podcast. Skillshare for Learning and Teaching (LIFT Clips). Happy Holidays with LIFT Clips. LIFT Resources This Week. IMPROVE. FIND FLOW. THINK.
    [Marketing] The Hurricane No One Saw Coming
    And it’s true, once Critical Mention came on the market, its real-time alerts, aggressive sales staff and affordable pricing did make it more attractive, even to solo practitioners like me. In all the chatter over Hurricane Irene (which, thankfully, left everyone I know as well as myself more or less unscathed), a hurricane of its own tore through the public relations world on Friday: VMS (Video Monitoring Services of America, LP) has closed its doors. For those of you who may be unfamiliar with it, VMS was the dominant video monitoring service for years. And I mean years.
    [Marketing] Twitter More Popular Among Minorities
    It is good for the Internet, the technology, and the people behind the content to have research and data to build cases in support of using Twitter as a marketing vehicle. I find it increasingly fascinating when the Pew Research Center releases information on Twitter and “personal update&# based services on the Internet. Pew recently released their findings on a research report called The People Who Use Twitter. What is interesting about this report is that this is one of the first times Pew has released something pertaining to one site instead of multiple. twitter Pew Research
    [Marketing] Stories from Smaller Nonprofits: Testicular Cancer Society
    Welcome to Diva Marketing's Holiday For Small Nonprofits Series. This is the third year that Diva Marketing has given the virtual stage to smaller nonprofits to tell their story. Seems we have a tradition going on. their way. It's our way of giving back by honoring the people and the organizations who make a difference in the lives of so many others. It is my special wish, through your kindness in passing along the posts to your networks, together we can give the present of increased awareness, a new volunteer and a extra donation or two. . The Testicular Cancer Society Story.
    [Marketing] Don’t dismiss traditional media quite yet
    We tend to gravitate towards the shiny new object in the marketing world. But as you are planning your marketing for 2012 (you’re doing that, right?) Today, we’re a buzz about QR codes, social media and all things digital. don’t dismiss traditional and local options. According to a survey by the Pew Research Center ’s Project for Excellence in Journalism and Internet & American Life Project, Americans turn to a wide range of platforms to get local news and information. Where we go for specific local content. To read the full report, visit Pew’s site.
    [Marketing] Attention To Detail – How Vision Is Nothing Without Quality
    But something eventually set Apple apart from the rest, and it’s not just the marketing as some people claim. There are two things that have to be combined to make something great – the big picture, and the small details. This applies to everything from design to business, and no industry is excluded from the simple rule. While many companies and their products try to skimp on the details, the truly influential ones make sure it’s all there. The big picture is the great idea, the main premise. Obviously, this is important in itself. For the classic example, turn to Apple.
    [Marketing] How I am Declaring My Independence from Technology Today - The.
    Fourth, I dumped tons of of stuff : RSS feeds and virtually every email newsletter, with two exceptions - Marketing Charts and the Social Media Smartbrief Fifth, I am setting up lists on Friendfeed to help me find signals in the noise and so that I can do the same here for you, my audience Anyone have any other tips? Every marketer should have this PoV, at least in my opinion, because the generation that grew up with the net operates at a different level than many of us do. Some marketers (like yourself) are Conquistadors and African Explorers, mapping the territory.
    [Marketing] The Beauty of Keeping Information Shareable
    Tags: blogging marketing socialmedia
    [Marketing] Google Shutting Down Open ID 2.0, Migrating to Google+ Sign-In
    Are Google+ and +1 Changing Web Marketing? Google is shutting down Open ID 2.0 and migrating Open ID 2.0 to the Google Plus Sign-In. Open ID 2.0 and Google Plus Sign-In is a way that allows website owners to let their users log into their website using their Google account credentials. Shutting down Open ID 2.0 and migrating to Google Plus Sign-In is further proof that Google Plus is really here to stay. According to Google, there is no Developer Registration for Open ID 2.0, so there is no way for Google to contact web developers using Open ID 2.0. April 20, 2015: OpenID is shut down.
    [Marketing] Beat ‘The Flinch’ in 2012
    The start of a New Year is the perfect time to recommend ‘ The Flinch ‘, which is the latest book by Julien Smith , who previously wrote Trust Agents with marketing uber-blogger Chris Brogan. It’s not only a free download for all new and existing Kindle owners, but at a time when we’re all talking about our resolutions, and in my case New Year Obsessions , it’s the perfect time to take on the flinching reflex that stops us from achieving what we want. And that’s the importance of the book, which is available via the Domino Project.
    [Marketing] The Future Of Personalized Pricing
    When, marketers finally deliver on this dream, we're told that the personalization comes off as some kind of slimy vibe that bears a whiff of privacy sketchiness. Personalization can work like a charm, only when the marketer provides such a high level of value for the experience, that this value overrides any icky feelings of privacy awkwardness. Just ask those playing in the loyalty marketing space. Both marketers and retailers are going to have to take the lead here. loyalty marketing. Should every customer pay the same price for something? Not good. amazon.
  • ENGAGE  |  TUESDAY, MAY 10, 2011
    [Marketing] Keep Your Brand Promise: An Argument for Less Cowbell
    The notion is perfectly illustrated in this Snapple commercial: On whiteboards around the world erroneous thinking is being jotted down by well-meaning marketers: “We need more bells!&# “We need more whistles!&# “We need more cowbell!&# The truth is, you probably don’t. T here’s probably a specific reason your customers love you. It may not be glamorous, it may not be pretty, but it’s real. And it’s the reason you’ve earned their devotion. The only thing you really need more of is what made you special in the first place.
    [Marketing] It's All About The Experience
    In a Marketing Charts article, Agencies: Clients Still Have Significant Digital Weaknesses , what do you think was the number one ranked gap for digital marketers? The Instagram world is upon us. I was watching Scott Galloway (from L2 and the professor of marketing at Stern ) talk about the winners and losers in digital today at the DLD NYC event (via online stream), and he is overly bullish on Instagram as being the big winner in social media. What''s fascinating is this: great digital marketing is no different than other marketing. digital marketer.
  • TWITIP  |  THURSDAY, MARCH 11, 2010
    [Marketing] To Schedule Tweets or No? Two Reasons You Should.
    Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Kiesha Easley @krenee76 Kiesha is a technical writer and owner of two blogs: affiliate marketer’s help desk & Christian inspirational blog: Highly Favored To Schedule Tweets or No? March 11, 2010 Nick @HumanWorks Scheduling posts is really cool especially if twitter is a marketing tool for you. Two Reasons You Should. In fact, I couldn’t find anything recent that hadn’t come from the API. Thanks.
    [Marketing] Rooting for the CrunchPad - The Steve Rubel Stream
    Truth be told, it takes much bigger financial and entrepreneurial muscles than Arrington can shore up, to bring a product of such scope to market. Well, I do like the idea but looking at the mobile phone market I already see netbooks becoming obsolete. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Even though I am consolidating my technology, I want to see the CrunchPad succeed. So neither should Mike. Good for Mike.
    [Marketing] 5 Things To Learn About Blogging From Judge Judy
    Your Target Market is Peeeeooopppllleeee!!!!! Digg Digg You know you love her. That no-nonsense, “I-don’t-have-time-to-put-up-with-your-bullshit&# , judge of all daytime television judges. Judge Judy. Muses come in all shapes and styles and as I was home sick today I fell asleep in front of the television and happened to wake up during a Judge Judy episode. Her words of wisdom spoke to me and I hope the speak to you as well. present to you: 5 Things To Learn About Blogging From Judge Judy. 1) “This is not Let’s Make a Deal, and I am not Monty Hall.&#. Move on.
    [Marketing] Google Quality Rater Guidelines 2014
    But, if you’re in the online marketing business, are an SEO, or own a website, then you really should take a look at the latest guidelines, if just to make sure that your website or your client’s website(s) are compliant with Google’s latest Quality Rater guidelines. I just got ahold of the latest copy of Google’s Quality Rater Guidelines, with a date of March 2014. It’s an interesting read, all 160 pages of this document. Jennifer Slegg first reported that the latest document was leaked. Part 2: Utility Rating Guideline.
    [Marketing] Are You Leaving The Blog Scene For Facebook? Don’t!
    It’s main aim is to support your main business pages, and to support your social media marketing. Along the way, it will also help with your search marketing campaigns. I really feel like shouting the DON’T in that headline. Anyhow, I have it out of my system now. Current research is showing that corporate blogging is on the wane with businesses preferring the short sharp and punchy content they can throw at both Facebook and Twitter. They are fine, for the first ten minutes anyway, then they are lost in the thousand and one other posts that appearing.
    [Marketing] Interview With Creator of SearchRank, David Wallace
    With his innovative   thinking and drive – David has become an influential leader when it comes to  search and online marketing. As far as being a marketer I actually stumbled into search marketing quite accidentally after first starting my “online” career in web design in 1997. We owned (still do in fact) an Arizona construction and home improvement portal that we were trying to market but with zero budget. Almost 15 years later, my company continues to focus its energies on managing search and social media marketing campaigns for our clients.
    [Marketing] What is a Brand, and why does it matter? New @DavidAaker Book #branding
    Now on his ninth book, marketing and branding expert David Aaker (@ DavidAaker ) hardly needs any introduction. Such a shift has had a profound shift on both organizational and marketing strategy. In order to accomplish this, marketers must be guaranteed a seat at the strategy table, as internal branding becomes just as essential as external branding. When absent or superficial, the brand will drift aimlessly and marketing programs are likely to be inconsistent and ineffective. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company.
    [Marketing] Important Message for Subscribers to
    originally appeared on Danny Brown - the human side of media and the social side of marketing - all rights reserved. A little over two years ago, I shared a post on why I was leaving Feedburner which, up until then, had pretty much been the go-to service for bloggers looking for an easy way to offer a subscription service for readers, either by email or RSS. At the time, I mentioned I was moving to Feedblitz, and offered reasons why. So, this will be the last “newsletter” (read “email updates”) that email subscribers to this blog will receive from Feedblitz.
    [Marketing] The Future of Local Storage Is Practically None At All
    Similarly, as iOS and Android increased in market presence, there was the occasional app missing from one platform or the other. Stand Back or Your Hard Drive Is Going to Get It First they came for our floppy drives. Then, they came for our CDs and our DVD drives. It won't be too long until the concept of a hard drive, or any local storage, beyond that needed for temporary offline use, is itself antiquated. If it can't be reached via web browser, it's probably not worth having. Goodbye Desktop Applications. No Seriously, Have You Seen Pixlr on the Web? It's Great. Seriously.
    [Marketing] How Does Your Department Support Your Culture?
    And the same goes for you too, Marketing.  I know you’re about brand and messaging and communication, but are you actively paying attention to the connection between what you do and how you do it and an organizational culture that will thrive in the 21st century? Both IT and Marketing seem to be in the middle of revolutionary changes. Let me be clear: I don’t think HR is evil, nor do I think they are incompetent. just think they are stuck. They are stuck and disconnected from the direction that I think organizations–and their cultures–are headed. Humanize
    [Marketing] Five Social Media Tips for the Hospitality Industry in 2011
    Once you’ve outlined your goals and objectives for 2011, assign specific marketing and PR goals that are supported by social media tactics. Whether you decide to take social media in house or not, keep in mind, it’s still a PR and marketing function that requires professional know-how. Guest post by Didi Lutz , an award-winning public relations professional specializing in the  travel and hospitality industry. believe social media can help the hospitality industry through the Great Recession and give it a much needed communications makeover in the process. Hire a pro.
    [Marketing] How To Increase Your Twitter Followers | Small Business Mavericks
    Use Twellow to find friends that meet your target market profile. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., d/b/a/ Small Business Mavericks, Minneapolis, Minnesota Website Design, Development & Promotion Services Tags: business , Local Internet Marketing , small business , Social Media , Twitter This entry was posted on Wednesday, March 23rd, 2011 at 9:56 am and is filed under Social Media. About Us What’s a Maverick? Good for you! Quality is better than quantity.
    [Marketing] 10 SEO Tactics That No Longer Work (If They Ever Did) | Small.
    Even then, they only had about 1-point-something percent of the search market share. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., d/b/a/ Small Business Mavericks, Minneapolis, Minnesota Website Design, Development & Promotion Services About Us What’s a Maverick? » 10 SEO Tactics That No Longer Work (If They Ever Did) Confused about SEO? Did you just buy a nifty SEO book, or download one for free, that promises to tell you everything there is to know about SEO?
  • LOUIS GRAY  |  SUNDAY, MAY 15, 2011
    [Marketing] AOL In the Attention Business, Mobile Getting More Of It
    With dozens of popular iPhone apps on the roster, AOL recently shipped an Android-only music application, called Play , which was quickly featured on the Android Market, scoring more than 300,000 downloads in just two weeks. As users are still finding which applications deserve their time, Temkin sees the mobile market as having serious greenfield opportunity, gaining new customers and pushing others to switch their preferences. On Thursday, Temkin updated members of the media on recent product launches and how the company approaches the important world of smartphones. mobile AO
    [Marketing] Top 10 considerations for an Intranet redesign
    Advertise and market it. Intranet sites are quite different from external public-facing sites in a number of ways: Intranets are usually used only by internal employees vs. public sites which are used by customers, prospective employees, and other constituents. Intranet content and tools are tailored towards employees and other internal stakeholders. There is not as much focus on product information which is usually found on external customer-facing sites. Types of content or tools that are found on an Intranet site may include: Internal news and events. Contact information. Hurry up.
    [Marketing] Why B2B and B2C Connections Are Meaningless
    When he's not blogging, Ari helps brands improve their digital media marketing. Mark Schaefer writes about his love-and-hate relationship with Home Depot. He explains how he bought plants with a 1-year guarantee. The plants died within the year. He returned to the store with a picture to ask for a refund and was informed that picture could have been from anyone and he would need to dig up the dead plants. Mark felt betrayed by his friend. You see, to me, Home Depot is not just a brand, it’s a buddy. It’s somebody I thought I could trust. Friendships don’t happen immediately. like that.
  • SOCIALFISH  |  FRIDAY, JULY 15, 2011
    [Marketing] Building a Better Association Facebook Page
    Our guest speaker is Brian Carter , a good friend and instructor at FanReach Facebook Marketing Courses (so you can be sure he knows his stuff!) Here’s his impressive bio: Brian Carter has been an internet marketer since 1999, starting with SEO, then AdWords, Twitter, and now Facebook. Brian was quoted in Twitter Marketing For Dummies and has been interviewed and profiled by Information Week, US News & World Report, The Wall Street Journal and Entrepreneur Magazine. Remember that you’ll get the recording even if you can’t attend live. Implementation
    [Marketing] Seesmic: My Go-To Twitter Client on Android (and #Wp7)
    While assurances were made to entrenched players like TweetDeck , Seesmic and others that their products were safe, it's come with a subtle hint that Twitter's own applications are not only the market share leaders, but are also the best. Disclosure: my6sense , where I am VP of Marketing, has an Android client, of course, and our app contains the ability to share updates to Twitter, Facebook and Google Buzz. But for me, I've not always agreed that's the case. They also have a business premise of promoting their service as the exclusive place for news and social discovery.
    [Marketing] Quote of the Day - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 30 Jun 2009 Quote of the Day "Social media consultants are this year’s life coach" Eric Suez via There certainly are a lot of consultants out there. Now I am biassed, but I would always recommend working with someone who can see the bigger picture. Thats why I picked "Principal" to describe myself.
  • TWIST IMAGE  |  FRIDAY, APRIL 20, 2012
    [Marketing] Twitter Is Not Easier Than Blogging
    Is that the benchmark we're going after as a marketing industry? If I pulled you aside, is the marketing you're doing for a business about how fast you can put a message into the market or the quality of the message? marketing industry. Somebody had to say it. There was another "Blogging is dead" news item that crept out of USA Today today titled, More companies quit blogging, go with Facebook instead. magazine. Only 23% of Fortune 500 companies maintained a blog in 2011, flat from a year ago after rising for several years. Be honest. New media. blogging.
    [Marketing] Essential Nonprofit Software of 2014
    Holding over 80 percent of the market share, Quickbooks is the undisputed leader in accounting software. As we watch some of our wildest sci-fi fantasies become reality , the potential of technology seems limitless. From fax machines, to email, to smartwatches, technology has transformed the way the world does business. But with the wealth of business tools and technology available, creating a consideration set for your business can seem like a monumental project. This is especially true for nonprofit organizations with limited financial resources and the need to please stakeholders.
    [Marketing] 2012 Black Friday and Cyber Monday Deals for Bloggers
    Without further ado, here are some great Black Friday and Cyber Monday deals for bloggers and online marketers for 2012. FBInfluence – Amy Porterfield, author of Facebook Marketing All-in-One for Dummies, is officially relaunching the Facebook Influence program at noon EST on Black Friday. Premise is the complete digital sales and marketing system for WordPress. What’s the best part about Black Friday and Cyber Monday online? Photo Credit: Black Friday vs. Cyber Monday Infographic by Exelate. This list will be updated as new deals are found, so stay tuned!
  • KIKOLANI  |  MONDAY, JULY 9, 2012
    [Marketing] How to Turn Your Blog Into An Online Shop
    560 Resources for Blogging, Online Marketing, and Starting a Business. Unlock Your Marketing Genius to Make Money Online. This is a guest post by Trevor Ginn. If you’ve put in all the work required to create a successful blog you might as well make some money out of it! One monetisation option is to offer things for sale which are related to your niche. Indeed, many large community sites such as NCT and BabyCentre incorporate an online shop to generate additional revenue. Before You Start. Here are some questions to think about: Number of products you want to sell. Dropship.
    [Marketing] Clickthroughs: Metric Or Miscount?
    It seems that most marketers are still counting clickthroughs as if that is all that matters. Serious marketers measure their responses. While clickthroughs can tell a lot about your content and your visitors, I like the idea of counting “heads that performed a specific action.&#. It’s called Qualified Reach. The idea is that you don’t just count people who show up on your site, in your Twitter feed, or who subscribed to your newsletter. You count the people who respond to your calls to action. Those are the ones who are your true actionable metrics.
    [Marketing] Are You Climbing the Employee Ladder or the Entrepreneur Ladder?
    and Why Google Wave? (1) Real-time Twitter Feed Popular Posts How to write a Check (3540) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Are You Climbing the Employee Ladder or the Entrepreneur Ladder? They give them advice and then set them on the right track.
    [Marketing] Day 18: People of color impacting the social web – Lauren Thomas #28DaysofDiversity
    For day 16 , I would like to introduce to some and present to others: Lauren Thomas Twitter: @HelloLT Website/Blog: [link] Bio Lauren Thomas is a digital marketing strategist with a passion for connecting with people through social media, storytelling, and travel. She launched her marketing career at Grey and then went on to work at Everywhere, an Atlanta-based firm specializing in social media strategy and content development. She is currently a digital strategy analyst at Nurun, a global interactive marketing agency. As we all know, February is Black History Month.
    [Marketing] Curated computing is no substitute for the personal and handmade
    Theres the script I use for resizing and uploading images to Boing Boing, the shelf I use to organise my to-be-read pile, the carefully-built mail rules that filter out spam and trolls and make sure I see the important stuff. I am a market of one: no one wants to make a commercial proposition out of filling my needs, and if they did, your average curator would be nuts to put something so tightly optimised for my needs into the public sphere, where it would be so much clutter. It is a website, not a market in Marrakech. link] Pretty big list for a marketing gimmick. Go wild.
    [Marketing] Friday Fun: It's Raining Social Media Men!
     Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. Diva Marketing's focus has gone from traditional branding/marketing to how social media supports the most important aspect of marketing: the customer experience. Paul Chaney , Dana VanDen Heuvel , Bill Flitter , Tris Hussey and Shel Israel were my very first blogger divo pals back in the day when conversational marketing was not even a buzz word. waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly. And they change.
    [Marketing] Emergent Collaboration Vendor Review: Igloo Software
    Every Friday I’m going to be reviewing a vendor in the emergent collaboration space and will provide an overview on that vendor which includes everything from leadership and vision to technology and market focus.  If you are vendor that would like to participate, please contact me (email is in the sidebar as is twitter link). Unfortunately I didn’t get a chance to actually speak with Dan but I did speak with Andrew Dixon the SVP of marketing and operations (which means he doesn’t sleep much). They mainly serve the mid-market and are strictly business-to-business.
    [Marketing] Twitter Earnings Report: A Look at the Numbers Behind the Social Network
    Here's a quick look at the numbers from Twitter's report: Tags: Twitter social network social advertising advertising marketing Twitter's earnings report actually sent the stocks tumbling a bit, but not because they didn't meet revenue goals - it was the drop in growth percentage that caused a mini-panic. Aside from that, Twitter's growth in the past year can actually be measured by the way their products have evolved and met the demand of brands and agencies.
    [Marketing] Social Media Adoption: Higher Education Beating Business
    Senior Fellow and Research Chair of the Society for New Communications Research and Chancellor Professor of Marketing at the University of Massachusetts Dartmouth and Eric Mattson, CEO of Financial Insite Inc., a Seattle-based research firm. While we might think of universities and the academic world as a conservative space they’re streets ahead of business when it comes to social media adoption. Ninety-five percent of colleges and universities use at least one form of social media to recruit prospective students. Blogging: 22% of Fortune 500 have a corporate blog. 42% of the Inc.
    [Marketing] Does Humor Belong in PR?
    link] Twitter: vanceOpel alltop Social Media Today Categories Branding Creative Agencies Government Leadership Marketing Measurement Media Non Profit PR Social Media Twitter Subscribe in a reader Add me to your TypePad People list « Elastic Marketing - Its more than you think | Main | Why Waste Your Money on Mediocrity? Posted in Marketing , Media , PR | Permalink Technorati Tags : admiral ackbar , brian williams , chatroulette , col. Elastic Thought About My Other Accounts Facebook: 690281596 Other.: link] Other.: link] Other.:   The news was paramount. 
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