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  • MICRO PERSUASION  |  FRIDAY, JULY 2, 2010
    [Marketing] My Stats Reflect How the Web Is Changing - The Steve Rubel Stream
    The implications for what this means to marketers are pretty profound. Our marketing programs, creative, and content need to be useful/entertaining enough to get people to pass them along to the folks in their graphs who might/could/should be interested and receptive. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? However, thats hard to do given the way the sites are structured. Its an anomaly since I just switched).
  • ENGAGING BRAND  |  THURSDAY, JULY 17, 2014
    [Marketing] Don’t Forget This Fact About Social Media Connections
    What part of the market will you not serve and what problems will you NOT solve. Connect truthful marketing reasons to the right customers and disconnect from spin that annoys. Connect those marketing reasons to an offer for sale and disconnect from the traditional spin and tell. 'Connections. Connecting. Everything you read about social media is about connections. However often what is forgotten is that to connect to something, you need to disconnect from something. Then either find a partner or someone that you can steer customers towards. Share. Social Media
  • ENGAGING BRAND  |  MONDAY, JANUARY 27, 2014
    [Marketing] Is there a crisis of business sales thinking?
    Big does not necessarily mean you are able to control the market because the market is global rather than local or national. Here the business would aim at keep extending the market past the current offer to retain and keep customers. 'The word ''big'' seems to be synonymous with success in the past BUT is that changing? Big no longer also means profitable. Big does not necessarily attract the best talent anymore, indeed it may be a turn off to the millenial generation. So are we facing a crisis of thinking at the top of businesses? think it is possible.
  • KIKOLANI  |  WEDNESDAY, MARCH 30, 2011
    [Marketing] Kick Start Your Blog by Embracing the Nobodies
    This is a guest post by Danny Iny , an author, strategist, serial entrepreneur, and proud co-founder of Firepole Marketing. Commenting on small blogs can lead to collaborations like guest posting (we’ve had several very successful guest posts on Firepole Marketing that came about in this way). Your blog has been up for about six months, and your traffic is hovering around ten unique visitors per day… on a good day. And you know that at least one of them is your mom. Does this sound familiar? So you make your list of the hottest blogs to be on, and subscribe to them all. Blogging
  • JEFF KORHAN  |  TUESDAY, JUNE 29, 2010
    [Marketing] Facebook Tips for Better Enagement
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « 10 Blog Commenting Strategies | Main | Reaching Out for Small Business Success Stories » June 29, 2010 Facebook Tips for Better Engagement Today I sat in on a webinar presented by Dan Zarrella.    I met Dan on Twitter during the early days when it was less crowded than now.    He is a self-described - social media scientist. This basically means he is a geek among geeks! This particular webinar focused on Facebook. 
  • SPIN SUCKS  |  TUESDAY, OCTOBER 19, 2010
    [Marketing] Make Your Message Worth Sharing
    But despite these realities, many companies are still simply broadcasting stale marketing messages. Compelling stories , not marketing. Communication is about more than just putting messages in front of target markets or a list of characteristics on paper. Guest post by Becky Johns , author of I’m Working On It. The business world is obsessed with social media. It is obsessed with “conversation” and “engagement” and other such buzzwords. Yes, the way people use the web in a social way allows better contact with customers and prospects. The important part is social.
  • THE WAY OF THE WEB  |  WEDNESDAY, JUNE 30, 2010
    [Marketing] Google Me – quick thoughts for and against…
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Data knowledge. Does it have to beat Facebook?
  • BILL HARTZER  |  TUESDAY, SEPTEMBER 15, 2009
    [Marketing] comScore Says Google Leads Internet in Brazil and India
    NASDAQ: SCOR) has recently released a study that focused on Google’s dominance in two emerging Internet markets: Brazil and India. Even though Google seems to dominate the search market, Internet users tend to use Google in more in some markets than in other markets. In comparison, Internet users in Brazil and in India seem to be more obsessed with Google than in other markets. In some categories, Google is the only player of consequence, commanding considerably high market shares. comScore, Inc. In July, 2009, 29.8 percent). percent). Digg this!
  • CONVINCE & CONVERT  |  TUESDAY, MARCH 1, 2011
    [Marketing] 10 Key Points in the New Client Pre-Nuptial Agreement
    Guest post by  Lori R Taylor , founder of REV Media Marketing llc , is a 20 year marketing veteran, dedicated to direct response metrics and firmly believes “if popularity is vanity then sales are sanity – it’s up to you to decide how crazy you can afford to be.”. Social media marketing is a shiny penny with brands right now. Remember that first meeting between the prospective new client and your agency? It was thrilling – a blind date that went so well you were ready to get hitched! They loved you and you loved them. What you said isn’t exactly what they heard.
  • SOCIALNOMICS  |  THURSDAY, AUGUST 7, 2014
    [Marketing] Get Social About Retirement Aspirations
    Are you marketing to men and women who are retiring in the next year or are you dealing with a younger crowd? Planting the retirement planning seed via posts and tweets will gain attention, but not if the audience you’re marketing to is already well into their retirement years or, worse yet, not even close to retiring. Social networking is a great way to reach a massive audience, but for marketing purposes, not everyone is a potential client. 'Social media is grabbing the attention of just about every demographic, including soon-to-be retirees. Tailor Your Message.
  • GAURAVONOMICS  |  WEDNESDAY, APRIL 6, 2011
    [Marketing] CNN Story on Online Dating and Online Matrimony in India
    India’s online matrimonial industry is expected to bring in $63 million a year, according to a 2008 report by the market research firm Em Power. With internet use expected to boom in India in coming years — internet penetration is currently only around 5%, according to Mishra, but he said the arrival of 3G services means that many of the country’s 600 million mobile phone users will soon be online — entrepreneurs are seeking new ways to tap the online matchmaking market. We started concentrating on marketing in India and it really took off.&#.
  • NOWSOURCING  |  WEDNESDAY, NOVEMBER 28, 2012
    [Marketing] Cradlepoint Router: The Clutch Hitter of Office Broadband
    Over 250 Million people covered, 440+ markets commercially launch since Dec 2010, & more coming. Earlier this year, we were in a bit of a predicament: we had one broadband provider that wasn’t giving us the bandwidth we needed as a heavy design oriented company (pushing art files up and down the line is a huge Internet hog), so we looked at T1 alternatives. While a T1 might be great for office users that do light Internet tasks and you feel good about the dedicated connection, it wasn’t working for us from a bandwidth perspective. And they came through in the clutch.
  • NOWSOURCING  |  THURSDAY, AUGUST 30, 2012
    [Marketing] This Week in Infographics: It Pays to be Smart
    The app market is growing, and everyone seems to want to get a piece of the pie, however, it can be difficult to figure out the best way to monetize an app. This week we have quite a few infographics for you. Most of them have to do with being smart, hence the title. Well, not so much about being smart, but making the right decisions. The first infographic breaks down the DNA of a successful book. There are three categories of a book that are important for it to become successful: content, genres and readers. Next up we look at the top restaurants in social media. Presented by Hiptype.
  • ENGAGING BRAND  |  FRIDAY, MAY 16, 2014
    [Marketing] Let Rip - Social is About Being You!
    Risk is a natural part of business and if we are close enough to our customers, close enough to our market then risk should be part of our gut instinct. The boundaries are the market that you serve, the values that you live by, the services that you offer. You know your market better than anyone else. 'You can hold back. Your worries can stop you from acting on your gut instinct, that same gut instinct that got you this far. Our desire to get it right, gets in the way of releasing our passion. Yet we know passion sells. We can destroy any idea by overthinking. Tweet this ).
  • PROACTIVE REPORT  |  WEDNESDAY, JULY 14, 2010
    [Marketing] The Converged Media Road to Success
    From news and product information to coupon campaigns and location-based marketing companies can engage consumers wherever they are to influence the buying decision and strengthen customer relationships. As the Cluetrain Manifesto said: Corporate firewalls have kept smart employees in and smart markets out. Steps to Effective MultiChannel Marketing. I liked Srinivas Kandikonda’s article in Technology News about the need for a social media strategy and although he is writing about media organizations, the lessons apply equally to  any business today. Radian6 is one. 
  • WEB METRICS GURU  |  THURSDAY, OCTOBER 7, 2010
    [Marketing] Monitoring Social Media 2010 in Boston – A Recap
    Amber also gave some tips on how to look for conversations that had “really work&# AND “had&# ; she stressed that it’s important to update the topic profiles regularly with a pipeline from sales and marketing people working on the accounts that are being monitored. I spoke at Monitoring Social Media 2010 in Boston this Tuesday, October 5th , and it was a fantastic event which keeps on getting better over time; was so busy at the event I decided to enjoy it and write a little about it later (now).   The ROI of Social Media Monitoring. More later.
  • ENGAGING BRAND  |  SUNDAY, APRIL 6, 2014
    [Marketing] Show 480 - Design without Ego but with Purpose
    'The Engaging Brand podcast  covers  social marketing , business ideas and  brand marketing tips  and as a subscriber remember you can download Bob''s Guide to  Social Leadership Powers  - the new ebook for just 99p using the discount code ilovebob. The Engaging Brand podcast covers social marketing, business ideas and brand marketing tips and as a subscriber remember you can download Bob''s Guide to Social Leadership Powers - the new ebook for just 99p using the discount code ilovebob. We discuss. How design is not about romance but about a repeatable process.
  • GEOFF LIVINGSTON  |  THURSDAY, APRIL 7, 2011
    [Marketing] Those Other Social Networks
    Video skills are not easy to come by, but this medium is becoming more essential in the larger marketing mix, and there is no better place to practice than the industry’s largest video social network. Image from the Outsiders. With an over-focus on Facebook and Twitter during the past few years, organizations may be doing themselves a disservice by failing to cultivate communities in other networks. These networks have their own strengths and weaknesses, and because of their sizable communities are significant in their own right. So why ignore them? Think again. More than 1.2
  • IMAGINE YOUR REALITY  |  FRIDAY, JULY 16, 2010
    [Marketing] Why social media is a vocation
    He argues that social media is a set of tools and a method for reaching people, which I think is a half right assessment of what social media is…half right because it mainly acknowledges social media as a technology and a marketing method, but also wrong, because social media is more than just a set of tools or a method. The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out?
  • IMAGINE YOUR REALITY  |  THURSDAY, OCTOBER 7, 2010
    [Marketing] How to figure out how to participate on social media sites
    I’m currently utilizing the same learning process with Third Tribe marketing (Affiliate link). The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? The reason I do that is because I usually need to spend some time figuring out how the site works and what my role is in the site. Imagine Your Reality. All Rights Reserved.
  • SOCIALNOMICS  |  MONDAY, JUNE 10, 2013
    [Marketing] How to Use Pinterest to Highlight Your Company
    For example, if you have a marketing company, a fun board may be titled “Marketing Gone Wrong” and could showcase pictures of funny advertisements that didn’t do so well; or check out the Anaheim Ducks’ “ Hockey E-Cards ” board for an example of an organization using humour to engage with their fans by pinning photos such as the one below. 'Pinterest can effectively be used to showcase your company’s caring, “human” side. Sometimes companies appear to be all about business – an all work, no play scenario. 2 Display the Office Life. 3 Have Fun Boards Too. Share Your Goods.
  • BILL HARTZER  |  FRIDAY, AUGUST 30, 2013
    [Marketing] SEO World Class…. What SEO Snake Oil Salesmen Look Like
    The set includes all Search Engine Optimization, Social Media Optimization, Mobile Marketing, Local Search, Reputation Management, Link Building, Analytics, Conversion Rate Optimization, Content Development, Pay Per Click Management etc. So, from what they’re saying, for $99 you get Search Engine Optimization, Social Media Optimization, Mobile Marketing, Local Search, Reputation Management, Link Building, Analytics, Conversion Rate Optimization, Content Development, Pay Per Click Management etc. 'I just love when I get these types of emails. From: Mark Lee. To: bill.
  • SOSHABLE  |  MONDAY, JANUARY 7, 2013
    [Marketing] The Three Google+ Components that Help with Search Rankings
    There’s a good chance that if you’ve been following the advice of internet marketing experts out there for the past couple of years, that you have a Google+ business profile. The rise of content marketing from a search perspective has been most positively affected by the +1 buttons on your site. This is why true content marketing on your website is so important from a search perspective. Google has stuck with its story that the various components of Google+ and the +1 button don’t have an effect on search rankings. They have to. Thus, Google+.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, MARCH 11, 2013
    [Marketing] What Are Your Most Important Assets?
    Corporations use tangible and intangible assets to produce value that a market will consume for the purposes of increasing the organizations economic value. Wikipedia defines as asset as “Anything tangible or intangible that is capable of being owned or controlled to produce value and that is held to have positive economic value is considered an asset. Websters defines assets as:a useful and desirable thing or quality: a single item of ownership having exchange value. The value of an asset is usually determined by how it is used to produce something of value.
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, FEBRUARY 7, 2013
    [Marketing] Think of Your Business As A Platform
    Attraction : Does your platform attract people; suppliers, resources, buyers and markets. Every business is a platform whether it is defined or not. The word platform defines the core elements around which the purpose of a business can be fulfilled. Once a business has defined its platform then suppliers, internal resources and buyers can create, add, distribute and consume value. In the old days businesses defined themselves by their products and services which framed the brand. Purpose : The purpose of your platform is the ongoing exchange and co-creation of value.
  • FEVER BEE  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Marketing] Community Management Framework
    Direct marketing, promotion, referral/word-of-mouth. We’ve covered this before, forgive the repetition (it’s for the newcomers!). Community management comprises of 8 elements: 1)   Strategy. Establishing and executing the strategy for developing the community. Collecting data. Analyzing data. Establishing strategy. Developing action plan. Communicating the strategy and action plan. Project managing. 2)   Growth. Increase active membership of the community and convert newcomers into regulars. Optimize membership life-cycle funnel. 3)   Content.
  • MICRO PERSUASION  |  MONDAY, JULY 12, 2010
    [Marketing] On Verified Identities - The Steve Rubel Stream
    todays job market, you need any edge you can get and corporate recruiters are loving it! He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 12 Jul 2009 On Verified Identities This is one of those streams thats too short for a blog, but too long for a tweet. It seems downright medieval to me that we dont have more ways to verify our various identities on the web.
  • JASON YORMARK  |  TUESDAY, JANUARY 19, 2010
    [Marketing] Digital Printing Done Right: PrintingForLess.com
    I thought, boy, if I had some slick business cards with my personal brand, it sure would be nice to leave one with this artist and even the coffee shop in case they ever wanted to have some social media or digital marketing consulting done.  Related posts: 9 Great Social Media, Digital Marketing & Productivity Tools This entry was posted on Tuesday, January 19th, 2010 at 12:35 pm and is filed under Misc. jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Misc. Let me explain.  That’s where Printingforless.com came in. But hey, nitpicking here. 
  • WAXING UNLYRICAL  |  THURSDAY, DECEMBER 9, 2010
    [Marketing] Online Videos 101: Keep It Simple, Stupid
    Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Until three weeks ago. in Communication program. Our faith (naiveté?)
  • WEB METRICS GURU  |  SATURDAY, JUNE 18, 2011
    [Marketing] Radian6 Insights Platform Insight
    What you’ll probably end up with is using the Insights to get an idea of what the audience is for a topic, without assurances the information is actually accurate, or not – as the state of these platforms, while improving, is still not good enough for basic market research yet.  FEMALE RESULTS: I think the problem may be that people have an expectation provide Market Research capabilities; it’s clear to me why that is – Market Research is something people will pay a lot of money for. of it.  is too small a sample to make meaningful insights around. 
  • CONVINCE & CONVERT  |  TUESDAY, JULY 10, 2012
    [Marketing] The Power of Authenticity
    Jason Falls is the founder and CEO of Social Media Explorer and oversees its information products division that includes  market research ,  events  and a  learning community . He is a leading thinker, educator,  speaker  and strategist in the world of social media marketing, public relations, digital marketing and communications. When you’re authentic, you’re true to yourself. When your brand is authentic, it is true to its mission and purpose. The power in authenticity, whether in your brand or person, is that it leaves no questions unanswered.
  • STEVE RUBEL  |  MONDAY, AUGUST 16, 2010
    [Marketing] Question: What Will Emerge as the Next Great Social Network? - The.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 16 Aug 2009 Question: What Will Emerge as the Next Great Social Network? get asked all the time what is emerging as the next great social network. still believe it will be a network of sites powered underneath by technologies from Facebook, Google and Twitter. would love your insights here. ran their traffic stats through Google Trends and compared them to Friendfeed as a base. Posterous right now is the leader.
  • STEVE RUBEL  |  TUESDAY, AUGUST 17, 2010
    [Marketing] Thoughts from the Road: Rage Against the Machine - The Steve Rubel.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 17 Aug 2009 Thoughts from the Road: Rage Against the Machine Kicking off a new feature here - short podcast all created and mailed in via my iPhone 3GS. In this episode (03:45). why suddenly is there a rage against the services we once loved - Twitter, the iPhone and perhaps even Friendfeed? will this push power users more toward open systems like Android? Whats your view. Listen in and leave a comment below.
  • STEVE RUBEL  |  SATURDAY, AUGUST 28, 2010
    [Marketing] Screencast: Google Reader Isn't Just for News, It's Also an.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 28 Aug 2009 Screencast: Google Reader Isnt Just for News, Its Also an Awesome Database Think RSS is dead ? Think its too slow for the age of streams? Perhaps thats true for news. But have you ever considered using Google Reader as a private database? In this screencast I will show you how I do just that. This is why, for some like Marshall , RSS still remains essential. Volker Jaeckel) said. Thanks for this.
  • STEPHEN P SMITH  |  TUESDAY, JULY 27, 2010
    [Marketing] Tuesday Morning Staff Meeting
    23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! am coming off of the “weekend&# (2 days off in a row!) Getting a jump-start on blogging is a good idea.
  • DREW'S MARKETING MINUTE  |  SUNDAY, SEPTEMBER 4, 2011
    [Marketing] Are we living lives of quiet desperation?
    Why in God’s name am I telling you all of this on a marketing blog? … who out there is truly feeling alone? I’m not a big believer in coincidences. I am however, a big believer in clues. think our lives are littered with clues… and usually we either dismiss them or are completely oblivious to them. Who you think doles out those clues depends on your spiritual beliefs. For me, I’ve often joked that  God starts with pebbles and it’s about the time He’s placed a boulder in my path that I finally notice. Who leaves the clues isn’t my point.
  • SOSHABLE  |  FRIDAY, APRIL 26, 2013
    [Marketing] This Guy Sucks…A Magic Moment
    Sure, you want to write for marketing, but don’t limit yourself to just marketing and self-help material. Read marketing books written this week and read marketing books written a decade ago. 'When it comes to wannabe-writers and reading, Stephen King tells us there is a magic moment, and this is true (even for SEO writers). There is a single intoxicating instant that only readers are privy to, and it comes when you lay down the book, shake your head with wonder, and mutter: “This guy SUCKS. Can write better than this!” Nothing grows in a vacuum.
  • SOSHABLE  |  TUESDAY, AUGUST 30, 2011
    [Marketing] Where Did All The American Jobs Go? [Infographic]
    The US job market is nowhere close to where it should be. For example: 150,000 new jobs should be added each month to keep up with the growing population but in January, 2011 there were only 36,000 jobs added. America is losing jobs and the reason for it is because US companies are sending these jobs abroad. India and China are among the top countries where most of the jobs are being outsourced. Take a look at this infographic which highlights where in the world are the American jobs… ++ Click to Enlarge Image ++ Image Source: MBAProgramInfo.com. Infographics
  • MICRO PERSUASION  |  THURSDAY, JULY 1, 2010
    [Marketing] Google Wave Is On My Radar - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 1 Jul 2009 Google Wave Is On My Radar I keep a massive list on my computer called "Discovery." These are products and services I am evaluating both for potential Edelman use as well as to satisfy my own personal insatiable curiosity for new technology. thought I would use the lifestream to open this up a bit. Turned it off.
  • CHRIS BROGAN  |  MONDAY, APRIL 30, 2012
    [Marketing] Where Should You Put Your Content?
    My job, because people seem confused these days as to what exactly it is I do or am selling, is to help mid-sized to larger companies build business (revenue and growth) by improving their use of the human digital channel (social media, email marketing, mobile marketing, content marketing, and other business applications). Last week, I wrote about how to start an email marketing program to grow your community. I’ve been asked by subscribers of my personal newsletter how I decide what goes on my blog and what goes into my newsletter. Information that Sells.
  • CONVINCE & CONVERT  |  SATURDAY, NOVEMBER 23, 2013
    [Marketing] 7 Questions About Facebook’s New Star Ratings System
    Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Questions About Facebook’s New Star Ratings System is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'In this “let’s get physical” edition of The Baer Facts, I talk with  Kyle Lacy  of  ExactTarget  about Facebook’s new system of applying star ratings to Pages , and the merits of kettlebell as a workout option. Thus, a “reality” show about those happenings.
  • WWW.MISSIONTOLEARN.COM  |  MONDAY, OCTOBER 11, 2010
    [Marketing] Who are your curators?
    also curate my own info stream on nonprofit marketing, knowledge sharing and information management via Google Reader, and anybody is welcome to follow or subscribe: [link] We at IssueLab definitely agree (although sometimes grapple) with the importance of content curation. Mission to Learn – Lifelong Learning Blog Know Better. Live Better. Who are your curators? by Jeff Cobb I had already planned to write a post about “curators&# today when I noticed that Jeff De Cagna has posted about the “ content challenge &# over on SmartBlog. The first is to find great curators.
  • ALMOST SAVVY  |  FRIDAY, OCTOBER 31, 2008
    [Marketing] Blogging Between Hot Flashes
    My many twitter friends, especially Clara Kuo of The Millennium Marketer ( @manesaclara ), have replied instantly to queries with answers and words of encouragement. Social media marketing is new territory and there’s no such thing as being too late to the game. Different experiences, different perspectives. We’re at different points in our lives. As the kids I know say, it’s all good. I’m not young or, rather, not as young as most of the tech-online-wired crowd. didn’t grow up reading blogs or surfing the net. Do I belong in the blogosphere? You bet.
  • ALMOST SAVVY  |  FRIDAY, OCTOBER 31, 2008
    [Marketing] Blogging Between Hot Flashes
    My many twitter friends, especially Clara Kuo of The Millennium Marketer ( @manesaclara ), have replied instantly to queries with answers and words of encouragement. Social media marketing is new territory and there’s no such thing as being too late to the game. Different experiences, different perspectives. We’re at different points in our lives. As the kids I know say, it’s all good. I’m not young or, rather, not as young as most of the tech-online-wired crowd. didn’t grow up reading blogs or surfing the net. Do I belong in the blogosphere? You bet.
  • PUSHING SOCIAL  |  FRIDAY, DECEMBER 9, 2011
    [Marketing] The Best of PS: Twitter, Geeks, Pop Ups and More
    There is No ROI in Social Media Marketing bit.ly/szxYga Marketing Links They Didn’t Show You in School bit.ly/s4yzEF The 6 Stages of Exposing Yourself with Content Marketing bit.ly/vMr6O5 Simple Words That Will Help You Build Your 2012 Marketing Plan | Blue Kite Marketing j.mp/uqoObL. Get the kids and gather around. It’s time for the weekly review of what matters this week in Social Media. Or at least what I think is important. First let’s start with the posts this week. The Rise of the Social Geek. The world is changing faster everyday. t4N0p9.
  • MOBILEGROOVE  |  MONDAY, JANUARY 10, 2011
    [Marketing] Five From Five: Mobile AR Competition & Innovation Heats Up
    In 2011 some segments of the market will find it attractive to offer hands-free AR — and their needs will be met by at least two companies able (and prepared) to offer these capabilities. Today the popular (and viral) Five From Five series continues with mobile Augmented Reality (AR) and asks five companies/influencers across the emerging business ecosystem for their pick of hot topic and trends. Her five predictions for 2011: 1.     The mobile AR active user base will break the 10-million barrier but not reach 15 million. In February she will chair the first mobile AR Marketplace.
  • KIKOLANI  |  WEDNESDAY, FEBRUARY 22, 2012
    [Marketing] How to Get 40,000 Readers Without Guest Blogging
    Not only that, this new blog isn’t about marketing, blogging, or making money online! As an example: I did an interview with Rafal Tomal (lead Copyblogger designer) & Alex Mangini (owner of Kolakube) for my marketing blog Sparring Mind. This is a guest post by Gregory Ciotti. “It can’t be!” ” Ah, but it’s true! Refreshing, isn’t it? Only a few months ago, I started my recent project, an electronic music blog by the name of Sophistefunk. And I did it without a single guest post about this blog! But how ? Almost. Then it hit me.
  • SOCIAL WAYNE  |  FRIDAY, FEBRUARY 10, 2012
    [Marketing] Day 10: People of color impacting the social web – Melinda F. Emerson – #29DaysofDiversity
    She is an author, speaker and small business coach whose areas of expertise include small business start-up, business development and social media marketing. As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human. Each post will include a picture, bio, two links from the selected person and this paragraph. Emerson. Melinda F.
  • NET-SAVVY EXECUTIVE  |  THURSDAY, OCTOBER 4, 2012
    [Marketing] The Summer Reading Post
    Nassim Nicholas Taleb's first book, Fooled by Randomness (2001), covers much of the same territory—people misinterpret randomness habitually—but it returns too often to the financial markets for its lessons and examples. It seems that I'm late posting this year's "what I read this summer" post. That's to be expected, since I'm behind on the reading pile, too. But summer is giving us an encore this week, so here's my chance to share some of the interesting things I've read with you. This one's weaker as a novel, but it raises serious issues: Black-hat PR in social media.
  • ALMOST SAVVY  |  SUNDAY, MAY 3, 2009
    [Marketing] Blogs: I'll Show You Mine if You'll Show Me Yours
    Just check it out: [link] I also blog myself about marketing (click my name above) and then I have a personal travel blog which I don’t update too often. I’ve enjoyed your Marketing Safari blog for some time now and look forward to more great content. The Florida Writers Conference blog ( [link] ) is a marketing blog for the conference (October 23-25 in Lake Mary, Florida, you should come). I’m the virtual group leader of the Florida Writers Association, and that blog is an outgrowth of that position (but I need to market it better). And Twitter.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Marketing] Personal anticipated information need
    10 No. 3, April 2005. Contents |. Author index |. Subject index |. Search |. Personal, anticipated information need. Harry Bruce. The Information School, University of Washington, Seattle, WA 98195, USA. Abstract. Background. The role of personal information collections is a well known feature of personal information management. The World Wide Web has introduced to such collections ideas such as filing Web pages or noting their existence in Bookmarks and Favourites. Argument. Elaboration. Conclusion. Introduction. Personal information collections. 1954 ; Van Meter and Middleton 1954 ). 2001 ).
  • JANET FOUTS  |  TUESDAY, JANUARY 3, 2012
    [Marketing] How are you going to change the world in 2012?
    in 2012 we plan to increase our pro-bono work through interactive training for nonprofits, particularly in inbound marketing practices and of course, using social media. Through our work with corporate client we’ve amassed a pile of content on these topics that will be useful to non-profits who want to expand their outreach to volunteers, donors, evangelists and potential team members through inbound marketing. Maddie Grant threw down a glove challenging a number of people to participate in a meme answering the question “ How are you going to change the world in 2012
  • PAMORAMA  |  TUESDAY, JANUARY 5, 2010
    [Marketing] Pepsi Sidelines Super Bowl Ads, Opts for Social Media Push
    pamorama marketing, life, social media Home About Bookshelf Links Contact Pepsi Sidelines Super Bowl Ads, Opts for Social Media Push by Pam Dyer on January 5, 2010 Share Are you like me? The Internet is changing the advertising market Pepsi’s decision to abandon the Super Bowl, once regarded as a can’t-miss showcase for major brands, underscores how the Internet is transforming marketing by providing companies with cheaper ways to communicate their messages to consumers. Do you enjoy NFL football? Pepsi is historically a prodigious broadcast advertiser.
  • TWIST IMAGE  |  FRIDAY, JULY 1, 2011
    [Marketing] The Ultimate Question: Self-Interested Or Interesting?
    Don't confuse Social Media Marketing with Social Media Advertising. social media marketing. Do you want to know if your content is working for you? There is a constant slew of articles, Blog posts, tweets and conversations (online and offline) about how to define success in Social Media. In the past few weeks I've come to one conclusion: you can't measure success if you're unsure of the quality of what the initial input is. What does that mean? You can't be looking at the end result and ask if something was successful in Social Media. What does this look like? People are smart.
  • MICRO PERSUASION  |  THURSDAY, JULY 8, 2010
    [Marketing] Net vs. Books - The Steve Rubel Stream
    When it comes to books, I do still buy and read them, although at a far slower pace than before, and generally theyre either biographies of people I admire, or more often, related to technology and marketing simply to give me a different way to read the content of people I generally follow online. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? And that experience, thanks to my smartphone, is getting a lot richer. Not really.
  • TREY PENNINGTON  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Marketing] 4 Things I wish the iPad Kindle would do
    Search Categories Book Reviews Brand Facebook Find a job Influence Inspiration Integrating Social & Traditional Media Leadership Live blogging Marketing Publicity Radio Program Resources Reviews Sales Social Media Speaking Storytelling Technology Uncategorized Writing Get New Posts by Email My Facebook Profile My Tweets My Delicious Bookmarks My MySpace Profile My YouTube Videos My Viddler Videos My Flickr Photos My RSS Feed My TwitPic Photos Facebook “Fan&# Box Trey Pennington on Facebook Contact | Disclosure | ©2009 Trey Pennington | 209 N. Yikes. Same with the audio version.
  • SOCIALFISH  |  SUNDAY, SEPTEMBER 23, 2012
    [Marketing] Unmissable Stories This Week
    More important, there’s no way for you to enter these private settings and do any serious marketing, because they’re hidden from you. Here are a few stories I’ve come across over the last few days that I don’t want you to miss. LinkedIn launches a program to help Nonprofits find board members. LinkedIn Board Connect: Helping Nonprofits Find Board Members on LinkedIn  (LinkedIn Blog). To participate, you must be a registered U.S. nonprofit. We are launching in limited release to give us a chance to learn from our initial participants. economy. Tech now has its own RIAA. Penn).
  • SPIN SUCKS  |  FRIDAY, OCTOBER 22, 2010
    [Marketing] #FollowFriday: Troy Claus
    With many years of experience in marketing, product, and brand management, Troy has a sense about him that is different than most – he understands not only his craft, but also how it relates back to business growth. It might be too early to #FollowFrida y Troy Claus , simply because he started his blog only this week. But I really like what he’s had to say so far and his business partner IS Danny Brown (at Bonsai Interactive ) so how bad can he be? mean, his latest post is about the Ultimate Fighter, but we’ll forgive him that one for being new. And Troy?
  • SPIN SUCKS  |  FRIDAY, JULY 30, 2010
    [Marketing] #FollowFriday: Convenience Store Dreamin | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 30 2010 #FollowFriday: Convenience Store Dreamin By Gini Dietrich | Email | Print | 4 Comments | This isn’t my typical blog recommendation, but it’s summer and it’s a great break from reality. ask you, for a moment, to put yourself in her shoes.
  • CONVINCE & CONVERT  |  SUNDAY, MARCH 25, 2012
    [Marketing] Is Social Media Strategy Required or Redundant?
    Participation in these (or other) social outposts are tactics used in service of a social media strategy, which in turn is in service of a marketing (and sometimes customer service/retention) strategy, which is one element of an overall business strategy. Everything in life, business, marketing, and social media has an opportunity cost. I don’t have a problem with  Guy Kawasaki. enjoy his books. His track record in business is substantial. We have friends in common. But on the subject of social media strategy, we disagree in every possible way. Is that the right approach?”)
  • MINDJUMPERS  |  FRIDAY, MARCH 21, 2014
    [Marketing] A Social Media Status Quo – Brazil
    Mindjumpers Network is a global platform of local country Community Managers, enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. As the largest market outside the US, Brazil is indeed a force to reckon with when it comes to seizing social media opportunities. 'The following post is part of the Mindjumpers Network series. Here’s a sum up of our report from Mindjumpers’ local community manager Debora Corrano. Introducing Brazil.
  • CONVINCE & CONVERT  |  SUNDAY, MARCH 25, 2012
    [Marketing] Is Social Media Strategy Required or Redundant?
    Participation in these (or other) social outposts are tactics used in service of a social media strategy, which in turn is in service of a marketing (and sometimes customer service/retention) strategy, which is one element of an overall business strategy. Everything in life, business, marketing, and social media has an opportunity cost. I don’t have a problem with  Guy Kawasaki. enjoy his books. His track record in business is substantial. We have friends in common. But on the subject of social media strategy, we disagree in every possible way. To which he replied: No.
  • SOCIALNOMICS  |  MONDAY, JANUARY 17, 2011
    [Marketing] Building Online Consumer Engagement
    With social media marketing becoming ever more established, there are now countless brands battling for online consumer engagement. Mainstay marketing techniques like competitions and giveaways continued to work well in Q4 2010. Whether it is fans on Facebook or followers on Twitter, most major brands are looking to build consistent and useful social media fan bases. However, although a loyal following is a good start, how this following interacts and communicates is also a key factor in a brand’s social media success. Some brands are beginning to monetise social media.
  • SOCIAL EMAIL MARKETING  |  WEDNESDAY, APRIL 20, 2011
    [Marketing] “Hardly anyone knew who Epsilon was”: Mentioning Competitors in Blogs
    I know a lot of people in the email marketing industry and at Email Service Providers. After this post I will probably have a few less friends but I guess I wasn’t born to be popular. Just like many of you, I have registered for several newsletters from MediaPost Publications. Every now and then I. Just my two cents
  • GAURAVONOMICS  |  WEDNESDAY, NOVEMBER 24, 2010
    [Marketing] Calling Social Media Practitioners and Social Web Entrepreneurs in Beijing, Shanghai, Taipei, Hong Kong and Singapore
    Finally, if you know of any interesting upcoming events for marketers, entrepreneurs and activists in these cities, do let me know. Tags: Ideas Activists Beijing Entrepreneurs Events Hong Kong Marketers Openings Positions Shanghai Singapore Social Media Social Web Taipei Later today, I am leaving on a three week trip across Asia and I would love to connect with social media practitioners and social web entrepreneurs in Beijing, Shanghai, Taipei, Hong Kong and Singapore to exchange notes. Here’s my travel plan: Beijing: Nov 25 to Nov 28. Taipei: Nov 29 to Dec 1. Digg this!
  • SOCIALFISH  |  THURSDAY, DECEMBER 2, 2010
    [Marketing] Community, Social Media and Risk Perceptions
    We talked about the various tools, but also kept them focused on defining what they wanted to do via social media – outreach, growth, marketing, fundraising and just sharing their joy of leading a spiritual life (as they define it) while encouraging others to join them on their journey. Do You Trust Your Members? My friend Grace Smith asked me to speak to the Board of Well for the Journey , about social media. The Well’s mission statement is a bit intimidating: In response to God’s grace and spirit, The Well offers spiritual nourishment for daily living. Forget perfect.
  • SOCIALNOMICS  |  FRIDAY, MAY 2, 2014
    [Marketing] 5 Blogging Tips to Earn Money
    One of the golden rules in blogging is knowing your target market. Talk to some successful bloggers or internet marketer and get some useful tips on how you can get good marketing results in your blog. 'Making money in blogging seems like a tough job but it doesn’t have to be. Many people are already jumping on writing a blog because of the success stories they’ve probably heard from other bloggers. In creating your website, you only need a minimum investment and a lot of effort to establish your blog. You cannot get rich quickly in blogging. Thumbnail: [link].
  • JACOB MORGAN  |  TUESDAY, FEBRUARY 23, 2010
    [Marketing] Do We Take Social Media and Connectivity for Granted?
    we talk about how social media can be used for customer service, marketing, PR, social good, and connecting with people.  department of state This entry was posted on Tuesday, February 23rd, 2010 at 3:17 am and is filed under Social Media Marketing. here's more about those who want to read up more on affiliate marketing [link] pipettes This gives us much food for thought.Meaningful! Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Do We Take Social Media and Connectivity for Granted? on a particular topic.  In the U.S.
  • MYRLAND MARKETING  |  MONDAY, MAY 3, 2010
    [Marketing] SHOULD YOU QUIT IF YOUR CEO DOESN'T GET IT?
    Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense SHOULD YOU QUIT IF YOUR CEO DOESN’T GET IT? My answer to Jon: No, I don’t think you leave just because your boss is uninformed and uneducated about Social Media, or any marketing tactics for that matter. For marketers to job-hop because one communications component is not fully developed at your company or firm doesn’t help your resume either. Do you try to educate your CEO? Do you move on? Digg this!
  • SOSHABLE  |  FRIDAY, JANUARY 31, 2014
    [Marketing] How to Calm a Social Media Crisis
    Whether we’re talking about our personal social media profiles or marketers promoting a brand, all that sharing can sometimes lead to some unintended consequences. Many companies consider it essential to have in-house or outside PR and marketing agencies at the ready to handle any public image crisis. Buffer is a service that helps marketers to schedule their social media posts. 'We tend to put a lot of ourselves into our online profiles. As a result, it pays to have a plan in place in the event that you need to defend your online reputation. Case Study #1: Buffer. Penney.
  • MICRO PERSUASION  |  TUESDAY, JULY 6, 2010
    [Marketing] Video Chatting at 35000 Feet Works Pretty Darn Well - The Steve.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 6 Jul 2009 Video Chatting at 35,000 Feet Works Pretty Darn Well This morning I am flying from NYC to San Francisco. try to fly Virgin America when I can since (right now) they are the only airline that has in-flight wifi fleet-wide. The rest of the airlines are rolling it out - slowly. Video/sound cut in and out. Oh, hi!
  • ARI HERZOG  |  MONDAY, SEPTEMBER 17, 2012
    [Marketing] How This Blog Can Double Its Readership
    When he's not blogging, Ari helps brands improve their digital media marketing. Imagine my surprise when I logged into my Google Analytics dashboard and observed a 50% reduction in unique visitors since a year ago. There are many reasons for this drastic change, including posting less than daily, deactivating the CommentLuv plugin , and experimenting with different commenting systems. Perhaps most evident is the direct correlation between blog post frequency, search engine spider indexing, and your keyword searching to discover online content to read, learn, and share. Stay tuned.
  • ARI HERZOG  |  TUESDAY, OCTOBER 11, 2011
    [Marketing] The Camel and Me
    Ari Herzog provides social media marketing and editorial services. Thank clarita for the camel. Amy Mengel haunted me in February 2010 when she announced she stopped reading social media blogs. Despite an intent to focus her blog reading, she wrote on her own blog less and less — and quit this summer. Am I following in her footsteps? Kasey Skala ‘s, too? used to write on this blog every day. Not lately, though. also used to peruse dozens of other blog subscriptions every day. commented everywhere, inspired left and right by everything I consumed. Thoughts? Musings
  • ARI HERZOG  |  WEDNESDAY, JANUARY 12, 2011
    [Marketing] Rebirth
    Social media marketing will remain a focus on these pages, but it won’t be the only focus. With this sentence, the blog known as AriWriter has officially died and is reborn under the name of the person who created it in 2007. That’s me. thank Owen Cutajar for agreeing to backup, restore, and setup core WordPress files and the physical database. He has more experience doing WordPress domain transfers than me (as I have none), so all I have left to do are some cosmetic changes both on this site and externally. hope you stick around. Contact Ari: Twitter | Email | 978.558.0008.
  • ARI HERZOG  |  TUESDAY, SEPTEMBER 28, 2010
    [Marketing] Stop Trying to Reach Me. Relate Instead.
    Reaching me is a fancy way of saying you are mass marketing me. Erika Napoletano argues it is crucial for companies to reach out to customers who are talking about them. Whether you’re someone who’s the subject of criticism, a person who thinks the internet makes them unaccountable for their actions, or a brand fortunate enough to have earned a loyal fan, maybe it’s time to think about your audience. Their reach. Their influence. Their willingness to act. Does reaching me matter, though? Or is your relationship to me and my relations to other people more important? Relate Instead.
  • DANNY BROWN  |  MONDAY, MARCH 7, 2011
    [Marketing] The Secret to Creating Excellent Art
    The Secret to Creating Excellent Art originally appeared on Danny Brown - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. This is a guest post from Martyn Chamberlain. Caleb opened the door. It was my turn. Grasping the guitar with a sweaty hand, I crawled onstage. They were already clapping. was supposed to bow. The bright lights were shining on my face, and I couldn’t see them. stumbled towards the chair and plopped down. was exhausted. This was the big moment. had six minutes to justify my existence. began to play. The floor vanished.
  • ENGAGING BRAND  |  FRIDAY, OCTOBER 22, 2010
    [Marketing] Show 308 - Improve productivity through healthy living
    Show 308 of  The Engaging Brand leadership and marketing podcast is ready  just for you. 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast. Show 308 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for  free , you don't need to download anything - all explained at the end of the post. Is work inherently unhealthy for us? Why simple changes to your diet and exercise can make a huge difference to your career.
  • BRASS TACK THINKING  |  TUESDAY, APRIL 10, 2012
    [Marketing] Creating the Conference We All Say We Want
    The advanced professionals don’t want a bag full of marketing schwag or a ballroom full of vendor booths for their admission price, they want professional development. The attendance volume is likely to be much lower, reducing the mass marketing value of a broad spectrum of participants.The people underwriting the event need to understand the concentrated value in reaching a smaller, much more focused group of seasoned professionals. “Where are all the advanced events for social media professionals?” ” I’ve heard this question a number of times.
  • PROBLOGGER  |  THURSDAY, NOVEMBER 3, 2011
    [Marketing] 7 Reasons Why Competition is Good
    Things like, “Stay out of competitive niche markets when you’re blogging. ” Image copyright Jeanne Hatch - Fotolia.com While it is fair to say that going into a competitive niche market and trying to establish yourself as a go-to source certainly won’t be a cake walk, it’s also important to note that trying to establish yourself in a niche with little competition has its own set of challenges. Small niche markets have income ceilings—there’s only so much money you can make. This guest post is by Sean Houser of StartByDoing.com.
  • SOSHABLE  |  WEDNESDAY, NOVEMBER 28, 2012
    [Marketing] How Carfax Missed a Big Opportunity in Advertising
    Over at Automotive Digital Marketing , there’s been a long discussion started by Jim Ziegler about Carfax and its place in the automotive community. There are many challenges with the way Carfax is marketing, but this is the biggest. haven’t chimed in because, quite frankly, I’m not needed there. The discussion is self-perpetuating and there’s no shortage of opinions. It did, however, catch my attention strictly from an advertising perspective as they have an ad out that misses on more cylinders than I thought was even possible.
  • PUSHING SOCIAL  |  TUESDAY, JANUARY 17, 2012
    [Marketing] How to Get More Blog Subscribers and Sales With Expert Products
    For example, bloggers who use their products to build email lists have an automatic market for revenue producing products. Do you know how to package your expertise ? In a way you do it every time you publish a blog post. You think of an idea then decide how to describe it. Write it. Publish it and promote the post to your audience. Now I want you to take it to the next level. want you to create an “Expert Product” to promote on your blog. Take a deep breath, it’s not as hard as you think. What is an Expert Product? You won’t be giving it away for free. We’ll tackle that now.
  • MINDJUMPERS  |  TUESDAY, AUGUST 23, 2011
    [Marketing] China’s Great Firewall and Limitations to Social Media
    Google had to give up the huge Chinese market, because it refused to collaborate with the Government and make search words like “freedom of speech” and “human rights” unavailable to the Chinese users. Other companies like Yahoo have decided to bent its ethical codes and obey the Government’s rules to exploit the huge market potential China offers. Tweet For the last five months, I have been studying and living in Hong Kong among the tall buildings and the big crowds of people. Here, I will explain to you why I think it’s like that. What is going to happen?
  • MINDJUMPERS  |  TUESDAY, MARCH 29, 2011
    [Marketing] Check-in on Product Discussion and Get Rewarded on German Rating Site
    It markets itself as a social network, which lets users share their product experiences. With status rewards for highly involved consumers — and not least the chance to discover something new — and both feedback-gathering and marketing opportunities for companies and brands, “The Chicken&# thus offers great business opportunities for both sides. Tweet On the web, multiple sites for collecting customers’ ideas on different products and goods are available. However, another one has joined the team – and this one is called “ The Chicken ”. Location-based check-in model.
  • TIPPINGPOINTLABS.COM  |  WEDNESDAY, OCTOBER 27, 2010
    [Marketing] Chart of the Week: The Information Overload Paradox
    The Race to Curate Now, put on your Marketer Hat or your Content Creator Hat again and take a look at the Information Overload chart above. also think you should distinguish between marketing content and non marketing content. You could argue that there is very little content unaffected by marketing being consumed. There is an important distinction to be made between marketing content and non-marketing content I believe that in the new media world (and even under the old journalism models) that all media is influenced somehow somewhere by a brand.
  • PROACTIVE REPORT  |  FRIDAY, MARCH 18, 2011
    [Marketing] Interesting Content Sparks Conversations
    Seth Godin has had smart things to say about internet marketing for many years. Back in January he spoke to John Jantsch of Duct Tape Marketing and they spoke about why some brands don’t get any comments or conversation. “If people aren’t talking about you, there’s a reason. You’re boring,&# said Seth. Here is an example of interesting content and it has been viewed by almost 10 million people and generated 4,400 comments on YouTube. And this ‘fantasy’ world is closer than you think.  Take look at this. Can a small business do this too?  Absolutely.
  • THE WAY OF THE WEB  |  FRIDAY, NOVEMBER 27, 2009
    [Marketing] Not long to donate to Movember…
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Yes, that’s my shameful Mo, taken a week ago. like it.
  • THE WAY OF THE WEB  |  SATURDAY, JULY 17, 2010
    [Marketing] Social networks don't make students dumb
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? h/t Ars Technica ).
  • THE WAY OF THE WEB  |  SUNDAY, SEPTEMBER 19, 2010
    [Marketing] Google's Inside Adsense home for spam comments
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Do we get more than we give from the web?
  • DIVA MARKETING BLOG  |  THURSDAY, APRIL 19, 2012
    [Marketing] Friday Fun: Entrepreneurship For Children
    Friday Fun  is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. What do children have to do with social media marketing? what do dandilions, summer jobs, lemonade stands and children have to do with social media marketing? Diva Marketing is part of an online influencer network for MSN Business on Main. waiting for the weekend playground time to be sophisticated-silly. Or sometimes just plain silly. time to go off topic. ruly wonderful the mind of a child is. YODA, Star Wars. Nothing. Everything. . Stay with me on this one. . Innovation first.
  • DIVA MARKETING BLOG  |  MONDAY, SEPTEMBER 14, 2009
    [Marketing] Bring Back The Blog
    The gold ring of digital marketing is engaging with your customer. characteristics of premium brands and how they correlate with thought leadership marketing." In addition there are people writing about marketing specific verticals like Healthcare and Pharma. Back of the Book (blog) authored by Ellen Hoeng Carlson is rich with posts that provide in depth information that take the conversation to deeper levels like in Phara and Marketers: How do you elegantly use what you  have? As for Facebook I am tickled that my 70+ year old Auntie Barbara has a page.  More later.
  • PROACTIVE REPORT  |  SATURDAY, OCTOBER 24, 2009
    [Marketing] Social Media Newsrooms-nonsense or necessity?
    Or you can use one of the media room platforms on the market and get one up in a few weeks. Online newsrooms first made their debut about 5 or 6 years ago.  Only the very early adopters had one back then, but over the years we’ve seen a rapid increase in the number of journalists who say a newsroom on a company website is absolutely essential. Three years ago the idea of a social media press release was first discussed at the inaugural meeting of Social Media Club in Palo Alto.  The handful of us who attended that meeting,  including Tom Foremski who wrote the blog post Die!
  • GEOFF LIVINGSTON  |  FRIDAY, AUGUST 27, 2010
    [Marketing] The Death of Facebook
    Video and YouTube (this one does as well as a McRib sandwich on market share). It would be very hard for McDonalds to keep serving Big Macs while offering a tastier Filet Mignon sandwich that holds market share ( Angus Wraps aside ). The following is draft material for my next book, Welcome to the Fifth Estate (the follow up to Now Is Gone , which is almost out of print). Comments may be used in the final edition. You can download the first drafted chapter of the new edition — Welcome to the Fifth Estate — for free. That’s right, McDonalds. You want a latte?
  • GAURAVONOMICS  |  THURSDAY, SEPTEMBER 9, 2010
    [Marketing] Why the Web Went Wrong: From Self-Organized Swarms to Unruly Flash.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Help Gameful (Secret HQ for Worldchanging Game Developers) Reach 500 Backers on Kickstarter How to Build a Social Media Practice in a Professional Services Firm? » Why the Web Went Wrong: From Self-Organized Swarms to Unruly Flash Mobs Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! The question is: how well will we choose?
  • TWIST IMAGE  |  FRIDAY, JULY 11, 2014
    [Marketing] Digital Advertising Just Got Worse (If You Can Believe It)
    was active on the Internet, and I was involved in the very early days of banner advertising and search engine marketing (long before Google even existed). It was still nascent and web analytics looked nothing like they do today, but it was the promise of it all that was so inspiring to a marketing nerd like me. Display advertising is now, more often than not, a major component of every healthy marketing mix. marketing mix. marketing nerd. search engine marketing. 'It was the best of times. It was the worst of times. The year was 1994. To take action.
  • TWIST IMAGE  |  SUNDAY, JANUARY 19, 2014
    [Marketing] A State Of Content Shock
    Schaefer : "Content Shock is the emerging marketing epoch defined when exponentially increasing volumes of content intersects our limited human capacity to consume it." content marketing. digital marketing. marketing blogger. marketing podcast. 'Episode #393 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Here is the definition of Content Shock from Mark W. Do you believe in this or do you not? That blog post has since generated over 300 comments and tons of diverse feedback. Enjoy the conversation.
  • DIGIGEN  |  MONDAY, MARCH 1, 2010
    [Marketing] Four Reasons Why Turkey Could Be the Next Big Digital Player
    The reasons are as follows: 1) Youth: 50% of Turkey’s Population are under 28 compared to the median ages of the UK (40), Gemany (44), China (45) and the US (37), meaning it could sprint to the forefront of digital technology. Think how Israel has developed a digital culture and realise that Turkey could still be ably placed to do the same. In 2006 there were 49.7m users, driven mainly by the youth culture. 2) Under-investment: There are 26million users of the internet within Turkey, yet only 17% (4.5m) of these are connected to broadband. These are rich and vibrant. Sorry. mattbambow Hi.
  • SIMON MAINWARING  |  MONDAY, JUNE 27, 2011
    [Marketing] ‘Let Go & Lead’: Leadership in the social business marketplace
    It could be an assembly man on a plant floor, it could be the CEO, head of marketing, someone trying to drive innovation in an R&D land. I recently had the great pleasure of chatting with Maril MacDonald , CEO of Gagen MacDonald , who is spear-heading a truly exciting new leadership program called, ‘Let Go and Lead.’ ’ Any transformative shift in the way business must start with new leadership. Here’s what Maril had to share about the project. Maril, tell us a little bit about your project, Let Go and Lead. SM: What would your definition of a leader be?
  • BILL HARTZER  |  THURSDAY, DECEMBER 6, 2012
    [Marketing] Microsoft Launches So.Cl Social Media Network
    Combine the above with the ability to link those pictures to a website, and you have a marketers dream come true. One of the key ingredients about this site that would be of great interest to internet marketers is that the pictures on each post can be linked directly to another website instead of another page on So.Cl. This is one of the most attractive features of this social network that makes it perfect for internet marketing. has great potential for being an incredible marketing tool for businesses both large and small. Getting setup on So.Cl is pretty simple.
  • JANET FOUTS  |  TUESDAY, JULY 5, 2011
    [Marketing] Google+ and World Domination
    Yes, for some early adopters there will be a first mover advantage, but it takes a certain kind of business and market to make that work. If you’re as into social media networks as I am you’d have to have your head in the sand to miss the launch of Google+ , a shiny new social network from Google. If you weren’t lucky enough to score an invite, here’s a demo to tease you. Adding the “ Authorship&# tag &# to syndicated posts will allow users to follow specific authors and list your content on the +1 tab of your Google profile. You know who you are.
  • ALEX BLOM  |  WEDNESDAY, MAY 20, 2009
    [Marketing] a little rant on piracy
    Pivoting (for those who don’t know what/why) It’s all in the build-up A quick and dirty study on Social Media Alex Blom Digital & Social Media Marketing, Toronto Home About Consulting Contact Me A little rant on Piracy by Alexander Blom on May 21, 2009 in Tidbits Spread it! create fresh, unique Internet Marketing and Social Media campaigns tailored to help you grow. Click here to learn more about my Digital Marketing services. How to Build & Sell Through a Community Part 2: Why? This blog is way overdue; sadly I have been a little busy. Zilch!
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