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  • LOUIS GRAY  |  MONDAY, MAY 9, 2011
    [Marketing] Google I/O 2011: Android and Chrome OS All the Time
    We may see updates on the Android Market and Chrome Web Store, but they're ancillary to the main attractions one and two. This week, Google is holding their annual developers conference on Tuesday and Wednesday in San Francisco. The event has grown in stature over the last few years, rivaling only MacWorld (back when Steve Jobs would keynote) in anticipation as press, users and evangelists banter back and forth about will or won't be announced at the event. For the second year in a row, I'll be there, after what was no doubt one of the more enjoyable technology events for me last year.
  • IMAGINE YOUR REALITY  |  TUESDAY, NOVEMBER 9, 2010
    [Marketing] Why I give a lot information away for free
    believe that giving some information away is a good way to share content with people that can benefit from it, and when I get the opportunity to do this with a site such as social informer, I can reach more people who will hopefully benefit from the content. I’m also a believer in content marketing, which means that giving some content away is a strategy that recognizes it’s important to show value in order to get people coming back for more. And with Social Media Informer, you get lots of value, not just from me, but other people as well.
  • MINDJUMPERS  |  TUESDAY, AUGUST 24, 2010
    [Marketing] Companies Embrace Social Media
    Mindjumpers is in a collaborative partnership together with the Bees Awards – the first social media marketing award show that will take place 9th November in San Francisco. The entries are placed in 16 different categories and exemplifies the power and creativity of social media marketing professionals. According to the people behind the Bees Awards, the general trends to be observed among the entries is the fact that brands and companies are embracing the use of social media in their marketing approach. The Award is still open for submission.
  • ENGAGING BRAND  |  THURSDAY, APRIL 25, 2013
    [Marketing] 6 Elements of Change Management
    How much time are you spending looking at trends- global and market  talking to customers/suppliers, people within your business. Keep the people focused on creating value to the market. We live in changing times - that''s for sure! Whether it be constant economic uncertainty or new technology appearing everyday, change is there as a competitor. As I often say evolving is so much better than change - change is so much more difficult but if for some reason you are forced into a change management situation, then the change process needs to handled in the right way. . Honesty.
  • SPIN SUCKS  |  WEDNESDAY, JANUARY 11, 2012
    [Marketing] Laser Focus to Improve Customer Experience
    We narrow our target markets so we can be experts in one thing. Today’s guest post is written by Lisa Gerber. I had an interesting conversation at a holiday cocktail party with the COO of a ski resort. He was sharing with me a complaint he had received about the quality of grooming on the cross-country trails. It was bothering him and he was trying to decide how to respond. The problem, he explained, is people have high expectations for the cross-country trails but the profit margin is so small it’s not a priority for them. So what do you do? Offer him a refund? My advice?
  • SOCIAL WAYNE  |  MONDAY, MARCH 3, 2014
    [Marketing] Blacks in Tech Shift Focus to Hackathons and Coding Bootcamps To Launch The Next Generation Of Diverse Entrepreneurs
    As the younger generation continues to grow up in a swipe first and mobile app world, there are not enough hackathons and coding bootcamps especially in underserved communities to help more parents such as Shaunta who doesn’t want their child to miss the market. Over the past year, unfortunately the conversation about the falsehood of technology enabling meritocracy, “brogrammers” and the lack of women board members have been debated among Silicon Valley cohorts, press and entrepreneurs worldwide. When we look at seed stage or Series A companies African-Americans make up of only 1%.
  • CONVINCE & CONVERT  |  THURSDAY, MARCH 27, 2014
    [Marketing] How to Measure the Success of Your Social Sweepstakes
    It’s obvious that when measured and adjusted properly, a sweepstakes can be a powerful social media marketing asset, driving massive conversions.  Clever campaigns will always have a place on social platforms, but there’s no denying that many brands are using sweepstakes to attract leads and draw them through the funnel. Games and contests can capture the attention of even distracted readers and act as a powerful catalyst for spreading a brand’s message where it matters most. And because. Read the whole entry. » social media case studies
  • TWIST IMAGE  |  TUESDAY, OCTOBER 4, 2011
    [Marketing] Don't Blame Groupon
    365 more coupons a year is not the tipping point towards fatigue, and all of the marketing research in the world will tell you that couponing works. If it didn't, Marketers would be changing their tactics. In the vast world of new media marketing experiences, maybe the focus needs to be more on delivering a great experience at the retail level instead of complaining about people redeeming coupons (or not) when the retailer was the one who chose to take part in the marketing initiative. database marketing. hyperlocal marketing. No loyalty? brand loyalty.
  • SPIN SUCKS  |  MONDAY, SEPTEMBER 13, 2010
    [Marketing] Publicity Is Not PR. PR Is Not Publicity. | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 13 2010 Publicity Is Not PR. Encompassing social media, it bridges the gap between advertising, marketing and journalism. PR Is Not Publicity. That is where this post first was published and it came to life because we are both huge  Mad Men fans. Umm, no.
  • PUSHING SOCIAL  |  WEDNESDAY, MARCH 30, 2011
    [Marketing] Finally, A Kick Ass Blogging Idea List Without The Usual Suspects
    Ted.com – Ted has cornered the market on inspiration and innovation. Let’s take a field trip outside of the “blogging-about-blogging&# world. Us bloggers are obsessed with cataloging and celebtating our heroes. However, the lists are starting to get a little stale. It’s not because the top blogs are resting on their laurels, it’s because the list-makers are getting lazy. All of the lists have the usual suspects and they attract massive attention, but sipping from the same watering hole can be dangerous (even stupid). Also take a look at their website. HBR doesn’t teach this.
  • GET SOCIAL PR  |  MONDAY, JUNE 20, 2011
    [Marketing] Three Social PR Posts I Read And You Should Too
    Successful Marketing Begins With Pain Relief. I read a lot more than I write and find some really good stuff. also find a lot of regurgitation too. But these three gems are worth reading and rereading again. You Have A Problem? Have A Product! Improve Your Blog Using The Dark Side Of Social Med ia. Social PR
  • FRESHNETWORKS   |  WEDNESDAY, AUGUST 13, 2014
    [Marketing] Why banks need to behave more like startups
    According to Westpacs Brian Hartzer banks must learn from startups and act as disruptors if they are to successfully fill gaps in the market. In addition to this, teams within financial services organisations dont tend to be set up in an agile way and the firms themselves often have a mind-set that has been conditioned towards caution, resulting in long lead-times before products come to market. An era of unprecedented digital disruptionwill force banks to behave like startup companies in order to survive. Digital disruption is affecting every industry.
  • MOBILEGROOVE  |  TUESDAY, JULY 9, 2013
    [Marketing] #DearKen: Help Me Understand How, When & Where To Use Hashtags!
    Mariah (or, more likely, her smart marketing people) titled her recent single #Beautiful. For the very same marketing reasons – increased visibility, branding, world of mouth, and SEO – I chose to name my social marketing advice column here on MobileGroove, #DearKen (you know I did it first!). As marketers, hashtags are a relatively new tool in our ever increasing arsenal to maximize the reach, engagement, and virality of our brands’ messages. Twitter’s incredibly free-form nature tends to confuse marketers at first, and hashtags even more so. toss the rest!
  • CREATIVE RAMBLINGS  |  MONDAY, OCTOBER 29, 2012
    [Marketing] 5 great articles you may have missed (October 22-28, 2012)
    Here is a roundup of my favorite articles for October 22-28, 2012: The only purpose of ‘customer service’… by Seth Godin (Seth’s Blog) The Secret Behind Pinterest’s Growth Was Marketing, Not Engineering, Says CEO Ben Silbermann by Liz Gannes (All Thins D) Google Plus: Now Mandatory For Website Owners by Robert Tyson (TheTysonReport.com) What Must [.] 5 great articles you may have missed (October 22-28, 2012) was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Scoopit best articles of the week
  • MINDJUMPERS  |  TUESDAY, MARCH 1, 2011
    [Marketing] MingleBird – The Next Big Thing?
    For marketers all over the world, investing a huge amount of $ in developing branded application and trying to leverage on the social and mobile hype, I think MingleBird is a great inspiration. Tweet All eyes on future development of success stories for application development lies within a triangle – the touch points of Social – Mobile – Game Design. Basically, the focus is to create something that nails it right in the centre of the triangle. MingleBird – a mobile socializing application. MingleBird seems to have it all. But I’m not that guy. Winners of Mashable Awards.
  • KIKOLANI  |  FRIDAY, APRIL 13, 2012
    [Marketing] Fetching Friday – Resources Mashup & My Arizona
    Why Marketers Should Invest in Visual Content Creation – Learn why visual content is a critical part of your content creation strategy. How to Track, Analyze, and Improve Your SEO Strategy – Learn how you can make actionable improvements to your SEO strategy by looking at your marketing analytics. Famous Bloggers and Internet Marketers Facebook Timeline Images – I thought it would be a cool idea to feature some of the top names in the industry and see what pictures they are using for their Facebook accounts. The Resources Mashup. Blogging / Writing.
  • GEOFF LIVINGSTON  |  TUESDAY, APRIL 26, 2011
    [Marketing] 5 Epic Social Failures
    But the market for lifestreaming seemed more interesting to the “streamers&# themselves than the rest of us. Plurk didn’t have enough time to garner market share. For every great new social technology or trend, we see many fail. Most just fade away slowly, but others have darker public endings. Here’s a look at five social failures that peaked with great buzz, and since then have either completely left the interwebs, or made the community say, “Um, yeah.&#. 1) Google Wave. But instead of a long welcome, Google Waved goodbye relatively quickly. new jacks.
  • SOCIALFISH  |  THURSDAY, JULY 19, 2012
    [Marketing] How To Use Pinterest to Advance Your Organization
    It offers some distinct advantages over other social media platforms such as Facebook and Twitter that can be a powerful way to augment your organization’s community outreach and inbound marketing. We kicked off our Think Tank Summer E-learning Series with a webinar presented by Heidi Hancock, CFRE & David Svet from Mosaic Non-Profit Development on Pinterest for nonprofits. Here’s a rundown for you from the presenters, with additional answers to the questions asked during the webinar.   Get the recording here. —————-. Q&A. Is this true?
  • KIKOLANI  |  TUESDAY, JUNE 4, 2013
    [Marketing] 10 Ways Strengthen Your Twitter Community with Commun.it
    Best of all, you can try Commun.it for 14 days for free to find out how valuable it can be for your Twitter marketing. Twitter is one of my favorite networks to engage upon, primarily because you don’t have to wait until someone follows you to communicate with them and updates are fast to read as well as send at only 140 characters long. Plus, there are a ton of great tools for Twitter. Why I Use Commun.it. It has been almost a year since Sharel, one of the founders of Commun.it, gave me a personalized tour. Commun.it Is this tool right for you? Let’s find out. Commun.it
  • IMAGINE YOUR REALITY  |  FRIDAY, APRIL 13, 2012
    [Marketing] Never let your clients dictate your pay
    Also the time you market your business, network, and do a variety of other business activities isn’t paid for. Recently I was working with a client who had a client that wanted to dictate how much my client would get paid. My client is a self-employed consultant and he has a lot of experience. advised him to not let someone else dictate what his worth and his skills, but to instead insist on what he’s worth. My client ultimately got the pay rate he wanted because he stood up for his skills and experience. Always, always set your own worth and stand with it.
  • WAXING UNLYRICAL  |  THURSDAY, APRIL 12, 2012
    [Marketing] How I’m Building My Press Distribution List
    I don’t have a background in public relations, but my current position as the marketing communications manager at TouchSystems requires some PR skills. Erin Feldman  is the marketing communications manager at  TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog,  Write Right  (so write right, don’t make her use her red pen). One of the primary aims of my position is to increase the company’s brand recognition and presence. It’s common courtesy and decency.
  • KIKOLANI  |  FRIDAY, DECEMBER 14, 2012
    [Marketing] Fetching Friday – Resources Mashup & Kitten Hugs
    Don’t Forget The “Marketing” in Content Marketing – So how do you promote your content if you have a boring topic like dog food? Business / Career. 3 B2B Content Lessons To Learn from Mom Marketing – It takes a content-first approach to build loyalty that mutes competitors’ messages. Great Marketers Know These 4 Techniques They Teach In Journalism School – Sharon Hurley Hall goes back to J-school for tips that will help marketers tell a better story. Use the social media ideas in this eBook to inspire your content marketing.
  • KYLE LACY  |  FRIDAY, MAY 6, 2011
    [Marketing] Facebook Paying Users to Watch Ads
    Other than Facebook’s low banner click-through rates, it could due to the massive increase in incentive type marketing through platforms like Deals and Groupon. It has been a Facebook kind of week. Yet again, it is always a Facebook kind of week. At MindFrame, we have been developing multiple strategies for Facebook Ad development. ComScore released a statistic stating that Facebook accounts for nearly one in three online ads in the US. That is nearly a third of online ads in the United States. The results were based on 1.11 Want to know another crazy stat? billion impressions.
  • CONVINCE & CONVERT  |  THURSDAY, JUNE 26, 2014
    [Marketing] Study: Social Media is Not a Trusted Media Source for PR Pros
    Below, we dissect a few of the findings and what they mean for PR and marketing professionals. Facebook is also the most-used paid platform for PR’s counterpart — marketing — as 90 percent of respondents said they use Facebook ads in Social Media Examiner’s 2014 Industry Report.  Platforms like Cision’s Content Marketing Suite offer native advertising that delivers content to readers based on their viewing history. What does this mean? If your brand’s target demographic is female and under 25 years old , your audience is on the platform. Not sure where to begin?
  • ENGAGING BRAND  |  THURSDAY, OCTOBER 31, 2013
    [Marketing] The New Value Equation for All Businesses
    Business value used to be easy.we had an idea, we made it or promoted it, the market bought it and we paid our bills and invested the rest! Access costs less than ownership and we can access anything we need from production to funding, from freelance talent to global markets. We are not stuck behind the walls of a corporation spending money on what the market thinks.we are part of the market, the customers are talking to us everyday free of charge and even willing to take on aspects of business for us.ideas, selling and even producing. Simple. What do you think?
  • SCOTT GOULD  |  SUNDAY, JULY 11, 2010
    [Marketing] Video: MC Hammer on Social Media
    This 20 minute talk from MC Hammer on Social Media marketing was an unexpected useful find this week for me. www.youtube.com/watch?v=OfKCGRnjkTw. OfKCGRnjkTw. If you can’t see this video, click here , or watch on YouTube. MC Hammer is quite the entrepreneur, so to hear a man who has been at the height of entertainment for over 30 years talk about Social Media was very insightful. The skills of an entrepreneur are to see the opportunity and ability to create value here, keeping an eye on the overall landscape, whilst adapting to the ever shifting tools, methods and trends.
  • MOBILEGROOVE  |  WEDNESDAY, JANUARY 5, 2011
    [Marketing] Mobile Meets Multimedia: Mobile Giving Foundation Expects Increase In Donations & Engagement
    By way of background, the MGF’s funding comes from corporate sponsorships and platform access charges for accredited Applications Services Providers (ASP’s) who  offer non-profits the management and marketing capability to raise money and manage donors acquired through mobile campaigns. A year ago this month the world witnessed a massive earthquake shook Haiti, and the citizens of the world, to their core. The extent of the damage following the disaster on January 12, 2010, quickly reached cataclysmic proportions. An estimated three million people were affected by the quake.
  • THEFUTUREBUZZ.COM  |  TUESDAY, OCTOBER 12, 2010
    [Marketing] Content Aggregation For Links, Traffic And Buzz
    quick example: 25 Must Read Social Media Marketing Tips Aggregation idea 4 Self-aggregate your most popular posts or specific type of posts Why this works People don’t necessarily dig through the archives, plus you frequently get new subscribers that are not always caught up on your discussions throughout the month.  They have taken off due to the consulting and advice of many internet marketers, thus creating tons of them – many free – that are easy to access.  Of course, all smart marketers want more of the same. Thanks for the mention under Idea #6.
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, AUGUST 21, 2011
    [Marketing] The Importance Of Good Web Hosting
    Businesses who make their first attempt to participate in online marketing often make the mistake of choosing the wrong hosting company. It’s easy to do. There are so many hosting companies offering services and so many different types of hosting services available that it can be overwhelming to some small business owners who just want a website for their business. While it can be tempting to find a local web host that will provide a place for your website, that could be a fatal mistake. The last thing you want for your business website is to experience frequent down times.
  • SOCIALNOMICS  |  WEDNESDAY, FEBRUARY 22, 2012
    [Marketing] Super Bowl XLVI Goes Social: Amplifying the Game Experience Online [INFOGRAPHIC]
    Using the Awareness Social Marketing Hub , our on-demand social marketing management software (SMMS) as the exclusive backbone to their operation, the Host Committee was able to capture the game’s excitement via social channels and extend the value of the game online. Share your thoughts in the comment section below, on Twitter (hashtag #Awarenessinc ) on Facebook at Social Media Marketing Best Practices, or on LinkedIn at the  Social Media Marketing Mavens Group. As a result, the Social Media Command Center generated over $3.2 How did you do it?  Mike Lewis.
  • PROACTIVE REPORT  |  MONDAY, APRIL 23, 2012
    [Marketing] So Blogging is Dead? Think Again!
    “Companies often underestimate the amount of work a blog requires” Pete Stegee, director of marketing communications and Web strategy for digital storage device maker Rimage. An article in USA Today says RIP Corporate Blogging. According to a study by UMASS fewer companies in the Fortune 100 and INC 500 are maintaining their blogs. hope that these companies don’t have any women customers.  The recent BlogHer survey of 2000 women in the  US found that women regard blogs as their most trustworthy source of information and advice. “Blogging requires more investment.
  • ENGAGING BRAND  |  FRIDAY, DECEMBER 3, 2010
    [Marketing] Show 314 - How to Thrive on Pressure
    Show 314 of  The Engaging Brand leadership and marketing podcast is ready  just for  you. How you can listen to the Engaging Brand. 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast. 2) You can subscribe to the show via  iTunes or. 3) If you use a different podcatcher then you can subscribe using the following   [link]. Show 314 of The Engaging Brand leadership and marketing podcast is ready just for you. We talk about. What is pressure? How to create mental toughness. Professor Graham Jones joins.
  • KONO SOCIAL  |  FRIDAY, AUGUST 3, 2012
    [Marketing] Use Offline Materials to Convert Customers into Fans & Followers
    This is a great example by Crumbs Bake Shop of how a business can use OFFLINE marketing to get its customers to connect with them ONLINE. Couple this with a sticker near the entrance, “take one” cards in a display stand by the cash register, buttons pinned to all employees, and a staff that’s trained to encourage customers to join the conversation (and get exclusive deals) online, and your Social Media marketing will go to a whole new level! Social Media
  • ACIDLABS  |  WEDNESDAY, JUNE 16, 2010
    [Marketing] Is there value in live conference blogging?
    Reply Hannah June 17, 2010 at 11:14 pm Liveblogging during the Australia Council for the Arts Marketing Summit recently (today and yesterday) I wore the following hats: - The ‘Community’ hat. This hat is all about what you as an attendee can give to the community or group – whether it is your Twitter followers, your blog readers, colleagues etc. - The ‘Promoter’ / ‘Online Marketer’ hat. Collaboration. Community. Is there value in live conference blogging? appreciate the gesture. And attend I will. And write I will. will attend the event.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, MAY 20, 2013
    [Marketing] Results Are A Matter of Choice
    that correlates the value social technology brings to the improvement of bottom line results.   And the evidence expands way beyond marketing. While 79% of companies use, or are imminently planning to use, social media, and the majority of them are not using the technologies productively. The fact is that most applications of social technologies are being used to extend old business practices while the real potential gains are largely untapped and misunderstood. The main stream media reports stories about social media primarily in terms that relates to traditional media.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, APRIL 18, 2011
    [Marketing] How To Kill A Debt Monster
    However, such value acts against the very system that is required to bring them to wide scale markets.  In fact, the act of “going to market” can often negate the value that these innovations create. The quickest way to kill the debt monster would be to create a source of “New Value” and inject the antigen into the monster’s head. Let me explain: Suppose someone discovers a new form of energy that is free for all to use with no negative environmental impact. Suppose that another person creates a device that allows people to communicate telepathically. The New Value Movement.
  • SPIN SUCKS  |  TUESDAY, MARCH 27, 2012
    [Marketing] Why Goldman Sachs Needed a Crisis Plan
    billion when the stock market took notice of the media storm. It was just a couple of weeks ago that Greg Smith wrote a scathing OpEd for the New York Times about his former employer, Goldman Sachs, on his way out the door. But it feels like an eternity. Smith wrote, during his 12 year tenure, the culture at Goldman shifted from valuing teamwork and “always doing right by clients” to one where people “callously … talk about ripping customers off.” ” The piece ran on the second day of new corporate communication chief, Jake Siewert. They lost $2.15
  • ENGAGE  |  FRIDAY, JUNE 24, 2011
    [Marketing] 3 Steps to Delivering Customer Service Happiness
    And the smart marketing or customer service associate, the ROI king or queen who wrote that email, knows why. I recently purchased some sandals from Zappos that didn’t work out. It wasn’t anyone’s fault, but they needed to go back. hate returns, particularly when it comes to an online purchase. “I have to print a label?&# “Go to the UPS store?&# “Carve out time for this when the whole point of ordering online was because I didn’t have time in the first place?&# I logged into Zappos, prepared to start hating life. But I was pleasantly surprised. It wasn’t hidden.
  • TAYLOR MAREK  |  SUNDAY, JANUARY 31, 2010
    [Marketing] My 2010 Resolutions
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? That changed though. You are getting the benefit of reading them now that I am posting them on the web for all to see. wrote about it in my Thought Leaders post not too long ago. Pretty cool eh? What are yours? Comment below.
  • SOSHABLE  |  MONDAY, JULY 15, 2013
    [Marketing] Great Content 101
    It’s probably been repeated more than a million times online among marketing blogs – our own blog might even account for about 25% of those. Creating quality, relatable, and shareable content with your audience online has transformed into the hallmark of so many modern digital marketing strategies. Whether it is based on inbound marketing, or just social media, there is a clear need for good content. Good content is what makes their marketing so effective, and makes them so successful. Read, evaluate, and leverage it for your own marketing needs.
  • SOCIALFISH  |  TUESDAY, JANUARY 29, 2013
    [Marketing] FAO: Manufacturing Associations
    RT @chadmoutray: Seven of the top 10 export markets for #mfg goods are experiencing expanding economies #progress #exports #namshoptalkAdam Korengold. We’re working with the National Association of Manufacturers on a quarterly webcast series with the NAM’s chief economist, Dr Chad Moutray. Our role is to monitor the internal chat and integrate the discussion with Twitter. We hosted the first webcast yesterday; here’s a sample of the Twitter conversation. photo credit ). View the story "NAM Quarterly Economic Webcast - Q1 2013" on Storify ]. NAMShoptalk [link] Grant.
  • PR AT SUNRISE  |  TUESDAY, JANUARY 24, 2012
    [Marketing] How to Find and Secure a Part-Time Teaching Position in Public Relations
    You also might search a university’s course listings using key words “public relations” and “marketing” to unearth courses. Opportunities abound for public relations professionals willing to share their expertise and passion through teaching. Here’s an overview of how to find these part-time teaching jobs at higher education institutions, based on techniques I’ve employed during fourteen years of teaching such classes. Check out regional listings under Yahoo by visiting here  to identify universities where you’d like to teach. Also explore general job search sites (e.g. About the Author.
  • WAXING UNLYRICAL  |  SUNDAY, MAY 22, 2011
    [Marketing] Weekly Roundup: Rapture!
    Infographic marketing tips: 11 ways to promote , by Lee Odden. Sorry to break it to you, but this week’s roundup has nothing to do with the so-called rapture that was supposed to have taken place last night. It does, however, include posts that left me somewhat in a state of rapture , because of how smart, or funny, or how memorable they were. 1. Numbers, rankings, and why I think Alexa is a big waste of time , by Marcus Sheridan. Why: numbers don’t mean anything without context. Just like influence. 2. How else are you supposed to take it? by Seth Godin. Why: hilarious. 4.
  • WEB METRICS GURU  |  THURSDAY, NOVEMBER 15, 2012
    [Marketing] Big Data and Content Engagement – a TCBY Case Study
    But what they are parading as street style — once fashion’s last stronghold of true indie spirit — has lately been breached, infiltrated by tides of marketers, branding consultants and public relations gurus, all intent on persuading those women to step out in their wares.” A lot of talk about Big Data this year and for sure, in 2013, probably a good deal of it being hyped. Yet, Obama did win last week and it’s partly due to Big Data according to reports that have come out of Chicago. So how would it work for you (or me)? There’s two ways I can think of off the bat.
  • LOUIS GRAY  |  MONDAY, AUGUST 19, 2013
    [Marketing] The Twitter Google Netflix iPad Dotcom YouTube Facebook Era
    The Steve Jobs Era: 67,900 Google results In context: " Four Design Lessons from the Steve Jobs Era ", " Visualizing the Steve Jobs Era ", " Top Ten Apple Ads of the Steve Jobs Era " Represents: Steve''s personal impact on the world of technology, design, marketing and one of the most successful companies in Valley and tech history. The iPad era is still strong, with Twitter putting on a good rising show, and Microsoft being high in the rankings, given its market penetration. Now, newsmakers and analysts alike are trying to explain just what this new era should be called.
  • CONVINCE & CONVERT  |  WEDNESDAY, JUNE 27, 2012
    [Marketing] The Power of Listening
    Eric Boggs is the Founder & CEO of ">Argyle Social , a venture-backed social media marketing software provider based in Durham, NC. He leads Argyle in its mission to help marketers drive meaningful business outcomes through social media marketing. He’d kill us if he had the chance. This ominous phrase lies at the center of the plot in Francis Ford Coppola’s brilliant 1974 thriller “The Conversation”. The film tells a story about listening. Gene Hackman plays Harry Caul – a surveillance expert with a unique ability to record private conversations.
  • WRITTENT BLOG  |  THURSDAY, JUNE 27, 2013
    [Marketing] 7 Ways to Infuse Your Company Website with Brand Personality
    The modern marketer’s job is to create a web experience that communicates everything wonderful and unique about their company in mere seconds. Starting to blog for business is a brilliant way to express brand personality and experience the incredible benefits that come with a solid content marketing strategy. Including social media follow buttons on each page of your website is an inbound marketing best practice, but there’s definitely no rule that says you need to adopt cookie-cutter icons to link to your company presence on social networks. 3-5 seconds. Your Blog.
  • SIMON MAINWARING  |  FRIDAY, DECEMBER 30, 2011
    [Marketing] Happy New Year from We First
    strategy+business Best Marketing Book of 2011. What a year 2011 was! It was mad, fun, nerve-wracking, infuriating, surprising, depressing, stressful, joyous, exhausting, and more. So much sobering news around the world, so much painful, heartfelt transformation, so much optimism in the face of challenges by millions of people around the world. The year also saw the successful launch of the book, We First , for which I’m enormously grateful. Amazon Top Ten Business Books of 2011. Nominated for 800 CEO READ Best Book Awards 2011. This truly was a team effort.
  • WAXING UNLYRICAL  |  MONDAY, NOVEMBER 1, 2010
    [Marketing] Sticky PR Measurement: Are We There Yet?
    So boom, they latch onto what their senior colleagues – and oftentimes the “marketing&# folk – think is “good&# measurement. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? The second part is my take… with the exceedingly original sub-head, “My take.&# Probably quite often. Here’s a clip. You tell me.
  • ENGAGE  |  THURSDAY, AUGUST 30, 2012
    [Marketing] 5 Best Practices to Build Your Twitter Following
    If you’re in the content marketing biz, searches for #content or #contentmarketing bring up some great conversations. So, your company is on Twitter. That’s great, but unfortunately Twitter isn’t The Field of Dreams, and if you build it (or set up an account) followers won’t always come. Don’t worry, building an audience does take time, but if you have a strategy in place it doesn’t have to be a hassle. What does it take to get some love from the Twitter-sphere? Here are 5 best practices to build your company’s following: 1. Be consistent and tweet throughout the day.
  • DIVA MARKETING BLOG  |  MONDAY, OCTOBER 17, 2011
    [Marketing] News Flash - Innovative New Idea! Listen To Your Customers.
    Recently I've been noticing more posts, tweets and social network updates by marketers who have had ah ha moments that customers hold the golden key to their business profitablity. Just for a giggle I dug out my dad's marketing research text book from the 1950's. Alevizos Marketing Research published 1959. . While traditonal market researchers may argue that these behind the curtain conversations  are not scientific or statically valid, they do provide rich insights. Diva Marketing is part of an online influencer network for MSN Business on Main. responded.
  • THE RELATIONSHIP ECONOMY  |  TUESDAY, JUNE 22, 2010
    [Marketing] Advanced Social Risk Management
    Expecting the market of humans enabled to say anything about anyone anywhere and anytime to not do stupid and risky things is like expecting the human race not to sin. Use of social media for various purposes is opening an ever-growing taxonomy of risk unexpected yet emerging as a new dynamic previously unknown. How will these risk be managed? Risk management practices are designed for controlling, transferring or mitigating risk using different approaches to a variety of organizational risk. We are all familiar with the results of not planning for potential risk, BP’s oil spill.
  • KIKOLANI  |  TUESDAY, OCTOBER 18, 2011
    [Marketing] 9 Questions with Sean Platt of Ghostwriter Dad
    Much of what we’ve learned as content marketers over the last few years is helping us build our strategy now, then quickly evolve it as we go. What role does social media play in your marketing strategy? Yet, our five titles were in four different markets, meaning we might as well have had one. Writing a series simplified the funnel and our marketing. We wanted to get 5-6 titles in the same market on Kindle, before Christmas, so we could capitalize on the roaring trend and pending price drop. Hi Kristi! it’s great to be here! know I wouldn’t.
  • SPIN SUCKS  |  WEDNESDAY, OCTOBER 24, 2012
    [Marketing] Join Mark Story for a Special Livefyre Q&A Today
    He’s a good friend – someone I  finally got to meet in person during the Marketing in the Round book tour – and he’s written the book on how to get a job in social media management. You may notice this is becoming a regular thing. Having authors on to answer questions about their books. On the third Wednesday of every month, we’re going to continue the trend (except next month we’re doing it on the third Tuesday because of American Thanksgiving). But today? Today we have an awesome guest. Starting Your Career as a Social Media Manager. Today’s Chat.
  • MINDJUMPERS  |  FRIDAY, NOVEMBER 25, 2011
    [Marketing] How Tropicana Created A Facebook Campaign To Launch Twister
    The challenge was to launch a new fruit drink in Argentina, with a lot of buzz, when, market was dominated by aerated drinks, alcoholic beverages and other fruit drinks. Tweet While surfing the web, I stumbled across an interesting campaign designed by BBDO Argentina for PepsiCo to launch Tropicana’s new drink Twister. Creative Concept: The campaign started in August 2011 with a series of videos featuring Mother Nature Panchamama and all her wisdom. She talks about a drink called Twister with perfect mix of water and juice, just like in fruits, which she recommends to everyone.
  • TAYLOR MAREK  |  SATURDAY, MAY 22, 2010
    [Marketing] How I Learned Everything I Needed To Know About Sales From A.
    and Why Google Wave? (1) Real-time Twitter Feed Popular Posts How to write a Check (3540) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? School was over, and his mind was formulating ideas on how to make money for his next big goal; his very own Nintendo Wii. He decided to sell lemonade that day, so on his way home he stopped by a grocery store and picked up some supplies. “Sure can.&#
  • SMTHREE  |  WEDNESDAY, MAY 2, 2012
    [Marketing] Overvaluing Social Media?
    Are we overvaluing Social Media as a marketing tool? In today’s marketing world the buzz value of digital/social marketing is deafening. You can’t swing a dead cat in a room of CMO ‘s or Marketing gurus without getting the exclamation that ALL marketing is inexorably moving in the direction of being purely digital. Surely, the logic goes, this means the best and only place we should spend our marketing budgets is in digital. This is what makes digital/social marketing so attractive. Make it a part of your marketing strategy.
  • LOUIS GRAY  |  SATURDAY, DECEMBER 25, 2010
    [Marketing] 2010 In Hardware: Top Ten New Gadgets In Our Home
    Keep in mind that this reflects my personal experience and preference, and doesn't suggest one is any more "successful" than the rest in terms of sales or market penetration. It starts on the fly with full access to the Android Market, and actually fits in your jeans pocket, or inside jacket pocket. While it doesn't come with full Android Market, it has proven extensible, so I would watch this space closely. 7) Google Chrome CR-48 Notebook Reviewing or ranking my experience with this 2010 device isn't really fair. The order may surprise you. Turns out I got it today.
  • TWIST IMAGE  |  SUNDAY, FEBRUARY 16, 2014
    [Marketing] The Psychology Of Online Persuasion
    She has a great podcast called, The Good, The Bad & The Dirty - Secret Psychology Of Persuasion along with her blog, The Web Psychologist and what she has to say should change the way you think about marketing, advertising and communications online. content marketing. digital marketing. marketing blogger. marketing podcast. Episode #397 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. What does it take to get a consumer to do something online? We can''t argue that we live in a world of brand saturation.
  • SOSHABLE  |  MONDAY, JANUARY 7, 2013
    [Marketing] The Three Google+ Components that Help with Search Rankings
    There’s a good chance that if you’ve been following the advice of internet marketing experts out there for the past couple of years, that you have a Google+ business profile. The rise of content marketing from a search perspective has been most positively affected by the +1 buttons on your site. This is why true content marketing on your website is so important from a search perspective. Google has stuck with its story that the various components of Google+ and the +1 button don’t have an effect on search rankings. They have to. Thus, Google+.
  • COLLECTIVE THOUGHTS  |  THURSDAY, MARCH 6, 2014
    [Marketing] Upworthy Crowned King of the Internet
    But Upworthy has restored our faith in our fellow man by unlocking the secret to internet marketing success. Sometimes it may seem as though the internet is broken. This infographic breaks down their approach and offers ways to apply their success to your own internet posting success
  • BARE FEET STUDIOS  |  MONDAY, SEPTEMBER 10, 2012
    [Marketing] The Next New Thing: Tapping into Quantum Energy to Support Your Business Goals
    Though remember I was an aerobics instructor…not exactly the target market! sold a house on Oahu in March 2011, making a very large profit despite being in the so-called bottom of the market and having my first open house the day after the Japanese tsunami that literally had us very shook up here in Hawaii. Before I launch into a discussion of just what the heck is “The Next New Thing: Tapping into Quantum Energy to Support Your Business Goals” I want to set the framework for my life’s experience. Now we have the term: early adopter! But first!
  • PUSHING SOCIAL  |  FRIDAY, AUGUST 9, 2013
    [Marketing] Are You Haunted by the Five Horsemen of the Blog Apocalypse?
    For example, I spend time with blog update and blog marketing subscribers. Another flawed expectation would be the promise of “Zero Cost Marketing.” It’s easy to get snared by the siren-song of zero-down riches. I call them the 5 Horsemen of the Blog Apocalypse. Their acrid breath lingers over the tomb of failed dreams, shuttered businesses and busted bloggers. I’m often called in when these business soldiers are on their last leg. It doesn’t take long for me to hear the hoofs the horsemen riding off into setting sun. Curious, I ask. What’s killing your blog?”. Not really. Write.
  • TWIST IMAGE  |  SUNDAY, AUGUST 11, 2013
    [Marketing] When Fish Climb Trees And Other Stories With Avinash Kaushik
    spent a few days in Silicon Valley this week. I was invited there to give the keynote address for Haystack Digital Marketing ''s Digital Summit At Mountain View , which took place at the Googleplex. Since I was in the neighborhood, I had to spend some quality time with a close friend and someone I consider to be one of the smartest minds in marketing today: Avinash Kaushik. Kaushik is the Digital Marketing Evangelist at Google and the bestselling author of Web Analytics - An Hour A Day and Web Analytics 2.0. content marketing. digital marketing. blogging.
  • FRESHNETWORKS   |  SUNDAY, APRIL 11, 2010
    [Marketing] Social media monitoring review 2010: Why the location of social media conversations is not always what it seems
    Brands are generally interested in where the conversations are originating – a brand looking to understand sentiment about its product in the Argentinian market, for example, is probably less interested in conversations happening in the Phillipines or Spain, even if they are all in the Spanish language. This is the fourth post in our Social Media Monitoring – 2010 review series. In it we’ll be looking at the  location of conversations. The smallest number of conversations was found by Biz360 and the largest by Radian6 – over 11x the difference. Well sometimes. Using the URL.
  • VIPER CHILL  |  TUESDAY, APRIL 6, 2010
    [Marketing] Reputation Management for Wordpress (Free Plugin)
    Reply ViperChill Monthly Report 7 (Ranking for “Viral Marketing&# ) says: May 4, 2010 at 5:09 pm [.] Home What the F ? Cloud Living Say "Hi!" You are here: ViperChill » Social Media » Reputation Management for Wordpress (Free Plugin) Reputation Management for Wordpress (Free Plugin) Written by Glen, this post has 66 Comments I’m deviating from the typical type of post here at ViperChill today as I have something pretty awesome to announce: My first plugin, Reputation Management for Wordpress, is now available for download. You rock! love it. Thanks Glen. Awesome!
  • SOCIALFISH  |  THURSDAY, JULY 10, 2014
    [Marketing] [Please Share!] Are you a Millennial aged between 25-30?
    Using YouTube for B2B 3 Reasons Why Content Marketing Doesn’t Work for Associations Proven Tactics to Recruit, Retain and Unleash Millennial Talent BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups Cool Social Tools: Double The Donation Healthcare and mobile technology. In case you hadn’t heard yet, Jamie and I are doing some research for our next book, and we are looking specifically for the perspectives of Millennial employees in the workforce. Millennials: we want YOU. There are two ways to participate in the research. Just go to  this open link to our survey. Potluck
  • CONVERSTATIONS  |  SUNDAY, OCTOBER 7, 2012
    [Marketing] Whistle Stops (10/07/12): A Fistful of Resources
    Why You Need a Content Marketing Mission Statement bit.ly/PggWjq Hare are some of this week’s resources I’ve shared on Twitter (see Why and How I Use Twitter ): 10 Creative Ways to Use Instagram for Business bit.ly/T3Ecg5 T3Ecg5 – Great ideas from @ vanessaau. Mike Sansone (@mikesansone) October 4, 2012. Why Many Small Businesses Fail at Social Media bit.ly/U5oEix U5oEix by @ aligoldfield [Social Media Isn't Quick]. Mike Sansone (@mikesansone) October 2, 2012. PggWjq from @ juntajoe {great for every Small Biz }. Mike Sansone (@mikesansone) October 6, 2012.
  • BILL HARTZER  |  TUESDAY, APRIL 23, 2013
    [Marketing] This is Not How You Should Perform Link Cleanups and Link Removals For Your Website
    A UK-based online marketing agency named datadial recently received a threatening letter (a Cease and Desist letter) from Fox Williams LLP demanding that a link on their website be removed. The letter (which was sent via email) also included the following reason why the link to Shopzilla should be removed from the online marketing agency’s website: Passing off [Fox William’s LLP’s] client’s goodwill. The email that the online marketing agency received was just that–an email requesting a link removal. Such connection is causing our client damage. Absolutely not.
  • CHRIS BROGAN  |  SUNDAY, NOVEMBER 21, 2010
    [Marketing] Chores
    spend 50% of my time connecting with people, by commenting on their blogs, by replying to their tweets, by answering their questions in my own comments section, and in various forums like Third Tribe Marketing. Tags: communication howto marketing There are chores to using social media to improve your business communications. You may or may not be experimenting, but if you’re hoping to drive business using these tools, there are chores involved with this. Obviously, it depends on your goal as to what these chores might be. Here are some chores for you to consider. Connect.
  • PROACTIVE REPORT  |  THURSDAY, JUNE 24, 2010
    [Marketing] Listening Tools
    There are many monitoring tools on the market now.  Jive Software They integrated Filtrbox into their Jive Market Engagement Solution. We know by now that we have to listen before we jump into social media. But the question I often get asked is how?  I just got an email from a friend today who is in NYC at a conference and she said “I am looking for concrete answers and all I get is platitudes!&#. What to Listen For: In order to listen well you have to decide what you are looking for.  Free Tools. The most basic tool is RSS.  You can see how to do this in this short video.
  • ARI HERZOG  |  TUESDAY, DECEMBER 18, 2012
    [Marketing] How Flickr and Google Help Us Remember
    When he's not blogging, Ari helps brands improve their digital media marketing. The Library of Congress did not know the names of French brothers Michel, age 4, and Edmond, age 2, when the institution uploaded this photograph to Flickr in the summer of 2008. They knew the duo were Titanic orphans. They didn’t know anything else. The LOC now has that data. They know the kids’ father and why he changed his name when boarding Titanic. They know the name of the woman who took in the kids and raised them. The past is a click away. Got a question? Need help? Contact Ari today!
  • ENGAGE  |  TUESDAY, APRIL 3, 2012
    [Marketing] Why Gawker is Writing Better Headlines Than the Rest of the Web
    They’ve got the market cornered on attention. I t’s almost impossible not to click on a link to a Gawker article. It doesn’t matter if you see one on Twitter, your RSS reader or scrawled in Sharpie on the interior of a bathroom stall, it’s a moth-to-fire, trancelike pull. You could say it’s because they have the best content on the web (but 98% of #wjchat would probably disagree), or you could give credit where I think it’s due: to the headline. The headline is arguably the most important factor in visibility for your content online. Because they: 2.
  • ENGAGE  |  SUNDAY, FEBRUARY 12, 2012
    [Marketing] Why Shakespeare’s Tweets are Better Than Yours
    Don’t journalists, PR professionals, marketers, salespeople, and overall storytellers strive for powerful language every day? “T here’s no money in poetry, but then there’s no poetry in money, either,” said poet, Robert Graves. As an English major with a concentration in (you guessed it) writing poetry–I wrote, analyzed, and interpreted–all while wondering where my liberal arts degree would take me. Inundated with similes, allegories, symbols, and allusion, I learned how to prove themes and refute theses (bring on the riches!). Headlines drive traffic.
  • CHRIS BROGAN  |  WEDNESDAY, JANUARY 26, 2011
    [Marketing] Your Places
    For instance, in San Francisco, I spend my time in and around Market Street and Union Square. business humanbusiness marketingOften times, people are appalled at the parts of their city that I spend my time in. Great, if you’re a tourist, but San Francisco types don’t really want that to represent all that they offer. When I visit New York, it’s Times Square. love it there. I go there every time I visit New York. Being there felt like being on the SET of a big show (it was-and is- a big show to me). Your Places are a Recipe. Right? Your Places on the Web.
  • IMAGINE YOUR REALITY  |  THURSDAY, JANUARY 19, 2012
    [Marketing] Fear and Transparency
    I read a blog entry today about transparency in Marketing. The author asked why people thought businesses didn’t become more transparent in their marketing. Some businesses are afraid of their competition and what it will do if it has access to their marketing. While such a fear can be legitimate, its also true that as long as you can differentiate yourself in your marketing, it will make your business stand out. In thinking about it, I think the main reason boils down to fear. Fear of what? Fear of loss of income. Fear of Customer unhappiness.
  • KIKOLANI  |  FRIDAY, SEPTEMBER 21, 2012
    [Marketing] Fetching Friday – Resources Mashup & The Subway
    Ways to Organize Your Content for Curation – How you organize your content plays a key role in your marketing success. Here are a few examples of how content marketers manage the organization process. Reasons Agile Marketers Are Better at Their Jobs Than You – Learn why agile inbound marketing will help you get more done, faster, and better than other marketers. Facebook Marketing Tips to Improve Engagement – Learn some great ideas, new things to try and ways to stand out that will ultimately help your business grow. Business / Career.
  • KIKOLANI  |  FRIDAY, APRIL 12, 2013
    [Marketing] Fetching Friday – Resources Mashup & World’s Cutest Frog
    Convincing Arguments to Win Your Content Marketing Budget – Find out how marketers who are keen on content strategies can win the backing — and budget — they need to proceed with their content marketing efforts. Customer Acquisition Strategies for Entrepreneurs – Proven inbound marketing tactics and resources that will help your startup acquiring customers in a way that differentiates you from the crowd. The State of Pinterest: What Content Marketers Need to Know Now – Wondering what’s new for Pinterest in 2013?
  • DIRECT MARKETING OBSERVATIONS  |  WEDNESDAY, MARCH 16, 2011
    [Marketing] Socially empowering your employees-What’s taking so long?
    We talked about empowering their employees to engage in outbound social media marketing- That’s a fancy sentence for basically letting your employees tweet and share things about the company on company time.  .  . We talk and write about the ways to grow a business using social ALOT. Companies are obsessing over it. Even the really really big companies want to harness the promise of the prospect, the power of the existing customer and the potential of repeat business-All using social media. Yesterday, I was talking to a manager of one of those really really big companies.
  • BILL HARTZER  |  TUESDAY, AUGUST 27, 2013
    [Marketing] Twitter Whois Record Hijacked, Syria Electronic Army Claims Responsibility
    1355 Market Street. Admin Address…… 1355 Market Street. Tech Address……… 1355 Market Street. Update: This post has been updated and will be updated as situation warrants. Updates at bottom of post. The title of the post has been updated, as well. friend of mine pointed out the Twitter whois record. Apparently it looks like the Admin record is Sea Sea and het email address for Twitter is now something Sea@sea.sy. There is a political situation going on right now in Syria, and there is unrest there. certainly hope not. Organisation Address. 94103.
  • DIVA MARKETING BLOG  |  MONDAY, SEPTEMBER 17, 2012
    [Marketing] Remember Where You Came From When Traveling Social Media
    To put it in marketing terms, do we even remember to take brand values into consideration? Or One of my all time favorite things to do is walk-the-beach in the morning. (I also like to walk-the-city.). A few weeks ago I was visiting my family in Massachusetts. Lucky me that my cousins have a beautiful home a block from the ocean. . The beach is a wonderland of tactical sensations that helps me quiet my mind: sound of the ocean surf, the touch of the waves and sand on your toes, the smell of salt water and the gentle comraderie as people nod their hellos and exchange smiles as if to say.
  • MICRO PERSUASION  |  THURSDAY, JULY 1, 2010
    [Marketing] Voice Comments Are Open, Call in and Share Your Thoughts on Social.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 1 Jul 2009 Voice Comments Are Open, Call in and Share Your Thoughts on Social Media I promised you when the site lanched that we would use it as a place to experiment with new formats and concepts in co-created content. Heres one. Maybe it will fail miserably, well see. Also, please keep these brief if you can. impressive.
  • ONLINE COMMUNITY STRATEGIST  |  FRIDAY, MARCH 21, 2014
    [Marketing] Communities are thriving beyond Facebook and Twitter
    Two are in Lincoln, Nebraska and the other is in Tucson,  Arizona. I was invited to speak by the local chapters of the American Marketing Association after speaking at their annual Leadership Summit in Chicago last year. In two weeks, I am going to give three presentations on Growing Successful Online Communities. One point I intend to drive home is that communities are thriving beyond Facebook and Twitter. They always have been and I certainly hope they always will. There will always be a need for niche communities and to me, they are worth the investment.  news and updates
  • WHAT SPINKS THINKS  |  MONDAY, APRIL 30, 2012
    [Marketing] Breaking Down the User Engagement Cycle
    This flow, when done right, results in finding your product market fit and organic growth. That’s what product-market fit looks like and that’s when you can start to scale your business.  . Originally posted on The Community Manager. A lot of business experts will tell your company to “engage” people and “build community”, but what does that actually mean? It’s important, when hearing advice like this to ask “why?” ” and “to what end?” So… the Community Manager should have two goals: 1. Now go!
  • PAMORAMA  |  TUESDAY, JULY 20, 2010
    [Marketing] Facebook Privacy: Everything You Need to Know in 6 Minutes | pamorama
    pamorama marketing, life, social media Home About Bookshelf Links Contact Facebook Privacy: Everything You Need to Know in 6 Minutes by Pam Dyer on July 20, 2010 Share Remember earlier this year when the media was dominated by coverage of Facebook’s privacy policies? Everyone was up in arms, condemning the company for exposing user information as a result of launching the Open Graph and Instant Personalization initiatives at the company’s f8 conference. Following weeks of debate, the company announced new features to address the criticism that emerged. Constitution?
  • FRESHNETWORKS   |  WEDNESDAY, JULY 24, 2013
    [Marketing] Why do so many change efforts fail? Bad implementation and embedding
    The CEO, Finance, and Sales & Marketing are key roles / departments which need to lead the change – and leading from the top-down is crucial. Photo credit: bsec.org. Having previously written about innovation  and  leadership  following Open University Business School  events, I went to another one recently on the topic of change management. According to research, over half of change efforts fail (52%) – but what’s the main cause of failure? So how can companies improve the change implementation process? 1.  Provide effective strategic leadership. Invest in smart peop le.
  • WISDOM LONDON  |  TUESDAY, OCTOBER 12, 2010
    [Marketing] Brands in Action: Raising a family of brands « Wisdom London
    That was shelved, as it seemed that it wouldn’t have much longevity in the market, and it’s quite a risky position to take for a new publication. Eventually, it seemed clear that there is room in the market for a quality, niche publication covering the intersection between a number of marketing and creative disciplines, about people not products, with long-form content. Imperica’s audience base is wide, but its core is a group of people in creative disciplines (advertising, marketing and publishing) who are highly conversant in digital theory and practice.
  • JACOB MORGAN  |  WEDNESDAY, DECEMBER 10, 2014
    [Marketing] Wearables in the Workplace
    Are consumers or businesses ahead in the wearable market? Click Here to Subscribe via iTunes. Click Here to Subscribe via RSS Feed (non-iTunes feed). link]. The one stat you need to know. Research last year by Credit Suisse called wearable tech “the next big thing” and predicted the industry was set to grow from around $3 billion to $5 billion today to $50 billion within five years. What this episode is about and why you should care. Wearable technology is an up and coming trend.  What you will learn in this episode. What stage are consumers at with wearable technology?
  • TWITIP  |  WEDNESDAY, APRIL 21, 2010
    [Marketing] Twitter Commits Suicide (or Twipocalypse Now: Redux)
    With over 15 years experience in the Internet, Interactive Marketing and entertainment industries, Neal is strongly focused on helping businesses maximize their connections, relationships and results with their customers and clients. Starting as way to communicate and now turning into a marketing, business mode may piss off a lot of users. As a society we have grown to count on Twitter for lots of things such as following our favorite stars, and marketing ourselves … who has a blog that doesn’t have the RSS feed on Twitter? Well, something did happen. Twitter 2.0,
  • THE WAY OF THE WEB  |  MONDAY, MARCH 12, 2012
    [Marketing] Sample ‘Paid Owned Earned’ by Nick Burcher
    In the spirt of recommending others , I realised I’d somehow forgotten to mention ‘Paid Owned Earned’, a new book on marketing in a socially-connected world of paid, owned and earned media. And if you’re tempted to make a purchase, here’s a handy link: Paid, Owned, Earned: Maximising Marketing Returns in a Socially Connected World. It’s by longtime digital acquintance Nick Burcher , and rather than talking about it, here’s a handy sample to see if it might be helpful to you: Paid Owned Earned by Nick Burcher. Buffer.
  • CONVINCE & CONVERT  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 |Written By: Jay Baer | View Comments Tweet A big distinction between email marketing and social media marketing is the difference between actual audience and potential audience. Will that open it? Great post!
  • THE RELATIONSHIP ECONOMY  |  SATURDAY, NOVEMBER 27, 2010
    [Marketing] Bankers Don’t Leverage Social Value
    After these ingredients are integrated, the product is then marketed, transported and sold for more money that the input costs. This is called financial profit in a system called market capitalism. In market capitalism, no enterprise is allowed to make less money than they consume for very long without being punished. There are no formal inventory of raw social materials , social value added labor, social marketing, transport, storage or exchange of social capital – the social value system is largely irrational. There are two sets of values in an economy. Domination.
  • ABSOLUTE PA  |  THURSDAY, SEPTEMBER 22, 2011
    [Marketing] Hey! What’s happened to Absolute PA?
    started Absolute PA, a virtual assistant service, in 2009 and built it from scratch in to a successful business, largely using social media and online marketing to raise my profile and find clients. Social media became a valuable resource and marketing tool for me, providing numerous leads, clients, opportunities and web traffic. Having experienced the power of social media marketing for myself, I wanted to help other business owners achieve success too. I was increasingly being asked by clients to help set up, manage and implement social media and online marketing plans for them.
  • ENGAGE  |  WEDNESDAY, APRIL 20, 2011
    [Marketing] Want Inspiration? Stop Reading Blogs
    How to Avoid Awkward Silence in Your Comment Section What the Top 10 Blogs in Content Marketing Are Doing That You Probably Aren’t. D on’t get me wrong. I’m glad you’re here, but you should strongly consider clicking that little red x in the upper right-hand corner of your screen. Because if you truly want inspiration, you’ve come to the wrong place, sort of. Still here? Then I’ll explain: Get Out of the Echo Chamber and Into the Real World. We in the blogosphere tend to repeat ourselves a lot. The agenda is set, the discussion is framed. It does. And it is.
  • GAURAVONOMICS  |  SUNDAY, AUGUST 1, 2010
    [Marketing] New York Times Story on Delhi Traffic Police's Big Brother.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Niche Social Networks Turn to Social Gaming and Social Entertainment Four Reasons Why Gamers Cheat: How to Design Social Games to Optimize Cheating? » New York Times Story on Delhi Traffic Police’s Big Brother Facebook Initiative Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! The online rap sheet was impressive. Lets talk.
  • LAUREL PAPWORTH  |  TUESDAY, SEPTEMBER 21, 2010
    [Marketing] Influencers- Friend or Stranger?
    Problem is, this paragraph is hard to interpret into Marketing-speak i.e. everyday English for business use. Do you listen more to strangers or to friends ? When it comes to social media and the influencer who wins – those you know but aren’t experts or those you don’t know who are? Digg has changed it’s social networking strategy from spotlighting key influencers who “digg&# a lot of articles to collect followers (crowd gatherers) to news from your friends. Cos that’s a friend no? Someone who was a stranger that we got to know? The Digg Situation.
  • FRESHNETWORKS   |  MONDAY, JUNE 9, 2014
    [Marketing] Digital trends round-up – June 2014
    Powatag is an integrated marketing and mobile payment system that uses triggers embedded within adverts to direct shoppers to an app where they can make a purchase. Linking up the various marketing touchpoints and giving shoppers the chance to buy everywhere, will Powatag help retailers get closer to providing a seamless, omni-channel experience? Each month we bring you the  FreshMinds  Digital Trends Round-Up – a summary of  innovations , new technologies and the  latest digital trends  to help you navigate today’s fast-paced, tech-enabled world.
  • JEFF KORHAN  |  TUESDAY, SEPTEMBER 14, 2010
    [Marketing] Where Do You Get Your News?
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Video Presentation Skills | Main | What Does Your Blog Writing Style Say About You?  Whereas, online marketing is available to all of us.   News Mediums Newspapers are still a viable marketing option for small businesses, but they are declining, and there is every indication this trend will continue - as they move online. Radio too is a possible source for small business marketing, but that medium tends to be cyclical.
  • GEOFF LIVINGSTON  |  MONDAY, APRIL 28, 2014
    [Marketing] Every Communicator Needs a Real Camera
    There are many types of visual media marketers are using, from illustrations and graphics to video and photos. In spite of protests by media and pundits , marketers, entrepreneurs and artists alike would benefit from having access to a real camera and photographs. Secondly, garnering equity from other events like SxSW and Social Media Marketing World requires reporting, networking and social sharing. A ton of data out shows the incredible impact visual media makes on engagement rates. Perhaps the easiest visual medium to grasp and use is photography. The Chicago Experiment.
  • SPIN SUCKS  |  WEDNESDAY, FEBRUARY 9, 2011
    [Marketing] The Groupon Bubble Is About to Burst
    It’s no surprise that I think walking away from the Google $6B deal was about as dumb as they come (and I’m willing to bet my life that they never see that kind of money again, even on the open market). Alright. wasn’t going to blog about the Groupon Super Bowl ad, but here I am. If you haven’t seen it yet, here it is. Watch it quickly for me. Go on. It’s only 30 seconds. Honestly? It didn’t bother me as much as it seems to have bothered CNN , the Chicago Tribune , the Wall Street Journal , and more. Then again, I’m not a China or Tibet advocate.
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