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  • LAUREL PAPWORTH  |  TUESDAY, MAY 13, 2014
    [Marketing] Civic Crowdfunding vs Tax – Collaborative Government #Gov2
    completely free market where both companies/capitalism AND the public sector are removed – an interesting concept no? Social Media and Government: With the Australian Budget being handed down yesterday, I got to thinking again about civic crowdfunding and how it probably will be the future whether the Government allows it or not. Let’s have a look at. some basic democratic activities and then. compare it to social media funding, civic crowdsourcing and peer to peer industries. Slactivism & social distribution. Petitions online. Crowdfunding. Collaborative projects eg.
  • DIVA MARKETING BLOG  |  WEDNESDAY, DECEMBER 7, 2011
    [Marketing] Stories from Smaller Nonprofits: Testicular Cancer Society
    Welcome to Diva Marketing's Holiday For Small Nonprofits Series. This is the third year that Diva Marketing has given the virtual stage to smaller nonprofits to tell their story. Seems we have a tradition going on. their way. It's our way of giving back by honoring the people and the organizations who make a difference in the lives of so many others. It is my special wish, through your kindness in passing along the posts to your networks, together we can give the present of increased awareness, a new volunteer and a extra donation or two. . The Testicular Cancer Society Story.
  • THE RELATIONSHIP ECONOMY  |  TUESDAY, NOVEMBER 30, 2010
    [Marketing] Do You Take Offense?
    The top ten issues that create the most disagreement  include: Social media’s role in marketing. Tags: Change Factors Disruptive Factors Market Factors Media Factors Relationship Economy Systemic Factors blogsphere disagreement Disagreements emotional response knowledge domain knowledge domains media metrics personal attack self preservation web knowledge Disagreements can take two distinctive routes. One route is to argue why you disagree with someone’s statement and do so logically rather than emotionally or egotistically. You can see it throughout the blogosphere.
  • WHAT SPINKS THINKS  |  MONDAY, MAY 17, 2010
    [Marketing] 8 Too Many Responsibilities of a Community Manager « The Spinks Blog
    Announcing new developments, responding to crisis, seeking media coverage, etc… Marketing. Throughout the decades, us marketers have usually remained a bit behind the scenes. If I wrote a collateral piece it was a dual effort with marketing and sales for content and messaging, but I rarely got feedback from sales (or even the customer!) It is also important to follow what is happening outside the community, including marketing/recruiting. It’s a title that didn’t exist a few years ago.  Now, in 2010, every business and their mother has one. Content producer.
  • SOCIALNOMICS  |  THURSDAY, MAY 10, 2012
    [Marketing] Bing & Facebook Declare War on Google with Social Search
    Facebook could own this new market of social search, but perhaps, behind closed doors they have been working with Microsoft to partner on developing the social search market. Bing announced today it is changing the search game. As discussed in my best selling book Socialnomics (2009) the ultimate winner between Google, Facebook, Microsoft, Amazon and Apple may hing on which company figures out social search. Social Search: The New Frontier. Microsoft and Bing are going all in on social search and why not? Google has already defeated them on the traditional search front.
  • CONVINCE & CONVERT  |  SUNDAY, OCTOBER 23, 2011
    [Marketing] If You’re B2B, What Day You Tweet Doesn’t Matter
    find this piece of B2B “non-advice” interesting, because dating back to the early days of email marketing, we’ve always wanted to believe that message recipients’ behavior differs enough through the week that we should stage our communication accordingly. (at least on weekdays). On Thursday October 27, join me and my friends at Argyle Social for a valuable (yet free) Webinar that puts some of the big questions about social media timing under the experimental microscope. Register here. We’ll dispel some myths , and probably create a few new ones.
  • SOCIAL EMAIL MARKETING  |  WEDNESDAY, JANUARY 26, 2011
    [Marketing] ExactTarget Launches Real-Time A/B Testing at MarketingSherpa’s Email Summit 2011
    The solution is described as something which will improve email marketing performance in real time based on customer reactions. ExactTarget has launched a feature it’s calling “Real-Time A/B Testing”. The company took the wraps off the new service at MarketingSherpa’s Email Summit 2011 in Las. Industry news ExactTarget MarketingSherpa Email Summit 2011 Real-Time A/B Testing
  • SOCIALNOMICS  |  WEDNESDAY, FEBRUARY 1, 2012
    [Marketing] Facebook IPO What You Need to Know?
    Expected market cap of $5Billion. NASDAQ or NYSE choice may be decided on which exchange will give the most in terms of partnerships and co-marketing. Pending Facebook IPO – What You Need to Know: Exchange: Don’t know if it’s NYSE or NASDAQ, in fact Facebook doesn’t even need to disclose when they file. Morgan Stanley will take them public. Expected to go public this afternoon, but may slip to tomorrow. Buy the time the general public can buy a share the price will probably be double of where it started. What will be the stock symbol for Facebook's IPO?
  • WRITTENT BLOG  |  WEDNESDAY, OCTOBER 15, 2014
    [Marketing] 20 Amazing Resources to Learn Copywriting
    Most often, it is the art of writing copy for marketing or advertising. What is copywriting, really? In other words, it’s writing that’s designed to sell. That might seem easy, but believe me, it’s often not. If you’re considering an engaging and rewarding career in the world of copywriting, this list of 20 top resources will help you master the practice: 1. Copyblogger. If you truly want to be good at copywriting, Copyblogger is definitely the right place to start learning. 115,000 people have already benefited from their free, high-quality resources. 2. Kopywriting Kourse. Copywritin
  • ONLINE COMMUNITY STRATEGIST  |  SATURDAY, SEPTEMBER 19, 2009
    [Marketing] Why did you post that comment?
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Why did you post that comment? September 19, 2009 in comments , online communities | Tags: news comments , online news comments , story comments , terms of service This is the question I wanted to ask the woman who called asking me to remove a comment, actually several comments, she’d posted on a news story. Wait, let me be honest and tell you that after a ten minute conversation I did ask her that question. Serious swagger!
  • MINDJUMPERS  |  THURSDAY, AUGUST 5, 2010
    [Marketing] Danish CSR Initiative on Social Media Meets Criticism
    It is also criticized that Energi Nord in the end makes their marketing more aggressive, inviting their community to participate in events. Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved
  • JOSH S PETERS  |  TUESDAY, APRIL 21, 2009
    [Marketing] Social Media for Authors, Free ebook
    Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media , eBook » Social Media for Authors, Free eBook Social Media for Authors, Free eBook Written on April 21, 2009 by Josh Peters in Social Media , eBook 13 Comments - Leave a comment! Whether you’re an author or just a social media beginner this free eBook is for you. Jacob Morgan  of Mighty Mouth Media  and myself (representing  Shua Consulting ) wrote a free eBook that covers the basics of social media and it’s applications. Thank you for sharing. Jan G.
  • DANNY BROWN  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Marketing] Why I'm Loving the Livefyre Comments System - Danny Brown
    You might also like: Why Loyalty and Mobile Marketing is the Future for Retail Why I’m Loving expo-MAX Analytics The Indecision of Being a Blogger Tags: better blogging , blog comments , livefyre 67 voices - share yours! Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Why I’m Loving the Livefyre Comments System September 15, 2010 67 voices share yours! Share 1 save Regular readers of this blog will have noticed the introduction of the Livefyre comment system. – it actually expands it. Maybe.
  • KIKOLANI  |  FRIDAY, JUNE 29, 2012
    [Marketing] Fetching Friday – Resources Mashup & Baby Meerkats
    Blogging / Content Marketing. The Marketer’s Guide to Information Visualization: How to Rock Infographics, Shareables, and Slideshows – That’s why today, I’m going to reveal how you can get aboard the visualization marketing gravy train, where to find the best resources, and how to get graphics done without breaking the bank. 30 Free Ways To Market Your Small Business Site – There are at least 30 ways to market your website with a time investment and no credit card required. The Resources Mashup. Find out. Business / Career. Freelancing.
  • DIVA MARKETING BLOG  |  SUNDAY, OCTOBER 20, 2013
    [Marketing] Thank You Wayne Hurlbert
    Several times he graciously shared his views with me to include in Diva Marketing. I had the honor of being Wayne''s first guest on his acclaimed BlogTalkRadio show,  Blog Business Success. My mind is still a jumble of thoughts. My heart wounded and broken. I''ve written this post a dozen times in my head but nothing seemed quite right. So, I decided to go in a direction that he would have liked. To tell the story in a way that will help others understand what matters in this world we call social media. . Who was Wayne Hurlbert? In my world. For me, Wayne and I shared another passion.
  • THE RELATIONSHIP ECONOMY  |  TUESDAY, MARCH 1, 2011
    [Marketing] Profiles of Knowledge?
    The value of accessing the right knowledge assets applied to any given problem, any new innovation or market opportunity is increased productivity. We all have profiles of ourselves everywhere. Our profiles “contain&# relevant information about our educations, experience and interest. set of characteristics or qualities that identify a type or category of person or thing: a description of behavioral and personality traits of a person compared with accepted norms or standards. Why The “Know&# Profile Will Emerge. Content on the net represents various forms of knowledge.
  • ENGAGING BRAND  |  TUESDAY, NOVEMBER 4, 2014
    [Marketing] 510 – Customer Feedback and Social Media
    The 2014 Parcel Deliveries Usage and Attitude Survey highlighted the need for marketers to start using social media in the customer service context. But how? Today we discuss. Is social media a tool or a sales channel? Should we evolve from ‘online’ to a wider mindset of customer experience? What research shows how the customers view social media as a communication channel. How Just Car Clinic used social media to turn a customer experience around. Is it realistic to use social media as a customer service tool in a 24/7 world? Using YouTube as a customer service tool.
  • SOCIAL MEDIA MARKETING  |  THURSDAY, AUGUST 8, 2013
    [Marketing] This Week in Social Media – 8/7/2013
    Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. WeChat and Line are Asia''s two fastest-growing platforms for social marketing. Related: 20% of consumers regret following a brand on social media sites, saying that they''re suffering from "marketing fatigue." roundup of relevant links affecting our industry. Perhaps not.
  • CONVINCE & CONVERT  |  SUNDAY, FEBRUARY 19, 2012
    [Marketing] 5 Reasons Pinterest is Addicting and 4 Weaknesses That May Kill it
    One of the digital marketing advantages of Pinterest is the fact that all links on the site are followable by Google and other search engines. On a related front, the affiliate marketing opportunity on Pinterest is astounding. Like Google searches for M.I.A. after her Super Bowl middle finger salute, the growth of Pinterest is positively ferocious. A 329 percent increase in unique visitors in 90 days is the kind of rocket ship acceleration that is usually far more myth than reality, even in social media start-up circles. Why this newfound obsession with Pinterest? Passion Pit.
  • THE MARKETING BLOG  |  MONDAY, JANUARY 5, 2009
    [Marketing] Social Media Mercury rising up in India
    check out this interesting site [link] Reply Bhanu January 28, 2009 at 3:28 pm @sudhindra, yes absolutely, Barrack Obama knows about Internet Marketing & the reach of Social Media marketing, but how about people who has half knowledge about Social Media strategies and internet marketing, there are maximum chances of failing in the initial stage. yes its true that Indian Marketers have started realizing the importance of Social Media, but it might take some more time to actually create an impact , as our corporates still think that it is just Social Networking and Blogs.
  • CONVERSTATIONS  |  FRIDAY, SEPTEMBER 19, 2014
    [Marketing] Free Yourself from Facebook by Leveraging 3 Other Platforms
    As the founder and CEO of WebRev Marketing & Design, a Chicago internet marketing , web design and social media firm, Brian is committed to providing measureable success for his clients. Free Yourself from Facebook How to Leverage Communities in 3 Other Social Platforms Written by Brian Burt Let’s face it, Facebook is played out – it’s become the boring old guy of social media. With a recent, dramatic drop in organic search results, savvy brands are flocking to other social media platforms. Because Facebook is familiar. And in many cases, they are exactly that. for leadership.
  • SOCIALNOMICS  |  MONDAY, DECEMBER 15, 2014
    [Marketing] Online PR: The Big Three
    As the fields of public relations, social media and marketing becoming more integrated, the practice of online PR is becoming increasingly important in order to stand out on multiple platforms. Owned – Everyone knows that content is king, and with the rise of content marketing more businesses are opting to create their own. As the different types of media become more closely entwined it seems that digital marketing campaigns are beginning to reflect that. Trend Related. Cause Related. Trend Setting. The Peso Model: Paid, earned, shared and owned media.
  • UNSPOKEN  |  TUESDAY, DECEMBER 10, 2013
    [Marketing] Who “Owns” the Internet?
    The search giant commands 53% of the market. Compare that to its next closest competitor, Facebook, which has 16% of the market. Related posts: Should a New Year Equal A New Internet Marketing Strategy? The joke is that Al Gore invented the Internet, right? So who technically owns it? Good question and I’m sure that a lot of different people have a lot of different answers. But we can tell you who dominates the Web when it comes to overall traffic. But there are definitely some international power players on this list from Mashable. That equates to over 1.2 Crazy!
  • DREW'S MARKETING MINUTE  |  TUESDAY, MAY 27, 2014
    [Marketing] I confess — I don’t write these posts on my own
    The post I confess — I don’t write these posts on my own appeared first on Drew's Marketing Minute. I have a confession to make. I don’t write my blog posts on my own. I’m just not a good enough writer. And I’m even worse at proofreading. That’s why I use Grammarly’s proofreading software  because, with my luck, public would become pubic without its keen eye keeping me on the G-rated side of the tracks. When I started in the business, every time we drafted anything, it immediately went to the proofers. Know your own bad habits. Never forget to spellcheck.
  • MINDJUMPERS  |  FRIDAY, AUGUST 13, 2010
    [Marketing] An Interactive YouTube Adventure
    To have a video become viral is hard – social media marketing has risen the level of creativity. Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved You are in charge. get enough of it. The [.]
  • DANNY BROWN  |  FRIDAY, JULY 2, 2010
    [Marketing] Leaving Your Comfort Zone - Danny Brown
    know we have had to rethink our business several time to adjust to what the market will bare.Great post. Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Leaving Your Comfort Zone July 2, 2010 32 voices share yours! Share Save I very rarely watch TV, and when I do it’s not to watch reality shows or similar. But this video from So You Think You Can Dance stopped and made me think (and thanks to my wife for the heads-up ). The Asian contestant, Alex Wong, is a ballet dancer. See beyond the simple.
  • DANNY BROWN  |  FRIDAY, SEPTEMBER 12, 2014
    [Marketing] The Boy With the Bread
    The Boy With the Bread originally appeared on Danny Brown - the human side of media and the social side of marketing - all rights reserved. In a small town not far from you, a boy watched his father at work. His father was the town baker, and every morning without fail he’d rise at 3:00am to begin the day’s baking. Fresh pastries, sugar-coated sweetbread, biscuits of all shapes and sizes and – the most popular – the softest bread you could ever hope to eat. All the ingredients for the bakery came from the local farmers and shops. It was the thing that shaped the boy’s future.
  • PUSHING SOCIAL  |  THURSDAY, OCTOBER 2, 2014
    [Marketing] Why Your Editorial Calendar Isn’t Getting the Job Done
    The internet marketer selling this year’s repackaged product. I’m a devoted advocate of using editorial calendars. They have been a essential tool for Pushing Social for the last three years. look forward to my quarterly ritual of brainstorming 3 months worth of weekly posts. I’m hooked and my calendar habit will be tough to break. But, even though my editorial calendar is a cherished tool it still stands behind my editorial strategy. If you look back through our post archives you’ll see that I haven’t referred to “editorial strategy” – ever. Measuring the right criteria. Upworthy.
  • GEOFF LIVINGSTON  |  TUESDAY, JANUARY 25, 2011
    [Marketing] The Age of the Sycophant
    Instead of dialogue, we have “ social propaganda &# designed to convince the sycophant to buy products, subscribe to questionable services, market their heroes trying to build businesses, and in the worst cases, defend offended parties via the flash mob. less a year to blog about ideas that indirectly support someone else’s market stature, and have no clear path to develop their own blog topics and thinking. Examples like this content marketing pyramid can be found throughout the social web. Sycophant – A self-seeking, servile flatterer; fawning parasite.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Marketing] Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds
    The respondents to the survey were drawn from five function areas: customer service, finance and accounting, human resources (HR), information technology (IT), and sales and marketing. than managers in any other departments said they miss valuable information more than five times a week. · Sales and marketing managers are the least likely to use new technology to communicate, with only 19 percent using instant messaging, less than any of the other department managers. This file is part of a software application licensed from. TEKgroup International, Inc. www.tekgroup.com).
  • SIMON MAINWARING  |  MONDAY, MAY 20, 2013
    [Marketing] Sustainable Brands Istanbul: What brands must do to ensure their sustainability initiatives succeed
    Over time, it expands to approach a comprehensive program of environmental responsibility that extend from the production of raw materials, to the supply chain to distribution and marketing. There was a lot of fascinating discussion around whether Corporate Communications, often responsible for the thought leadership of a company, or Marketing, was ultimately in charge of sustainability efforts. Last week I had the privilege of speaking at Sustainable Brands Istanbul, and I wanted to share some of the insights from the event. Among the discussions several key issues stood out: 1.
  • THE BLAKERY  |  SUNDAY, SEPTEMBER 16, 2012
    [Marketing] This Is What A Business Woman Looks Like
    Owner and Winemaker, Inman Family Wines and Lesley Russell, VP Marketing at St. I am building my business Artemis , and as a result I do a lot of networking. Every week I meet with women of all backgrounds and professions. Generally it’s in the form of coffees, or even groups of women who invite me into their closed circles as a guest. This last week I did this at least four times. One of the events I attended was put on by a fabulous female founder’s networking organization I’ve recently joined called NAWBO. It was Women Trailblazers In The Wine Industry. Supery.
  • JEFF KORHAN  |  MONDAY, JULY 12, 2010
    [Marketing] Social Media Success Happens
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Cross-Collaboration with Social Media | Main | Watch Your Social Media Language » July 12, 2010 Social Media Success Happens Every success that I have had with social media can be traced back to this: Having the faith that my efforts will eventually yield the desired results. When I get a lead from my social media networking and marketing that results in new business. know that may sound like an idealistic perspective, but it is nonetheless true. 
  • DANNY BROWN  |  MONDAY, MAY 16, 2011
    [Marketing] Relaunching 12for12k and Supporting Jodi’s Voice
    Relaunching 12for12k and Supporting Jodi’s Voice originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. This is a cross-post from the 12for12k blog. So it’s been a bit of a while since we last shared anything on here. Originally we decided to take a breather and re-energize, after what was a n amazing inaugural year for the 12for12k project and our supporters. Which brings us to now. which affects more than 3.4 million people every single year. 12for12k Newsletter.
  • SPIN SUCKS  |  SUNDAY, SEPTEMBER 30, 2012
    [Marketing] The Three Things Edition 1
    It has been one of the bigger beefs I have with Facebook and I champion opt-in versus opt-out in the advertising, marketing, and technology industries. One of my very favorite blog posts of the week is Six Links Worthy of Your Attention that Mitch Joel does with   Hugh McGuire and Alistair Croll every week. It typically has links I wouldn’t otherwise read because they’re outside my scope of work and personal passions. But I learn something every week and I appreciate the work these guys put behind each blog post. So welcome to the new edition of The Three Things!
  • KIKOLANI  |  FRIDAY, AUGUST 3, 2012
    [Marketing] Fetching Friday – Resources Mashup & Buttermilk the Dwarf Goat
    Strategies to Turn Your Boring ABOUT US Page into an Engaging Marketing Machine – Creating a really engaging About page requires a great deal of thought because it is one of the most visited pages on your website. 23 Seldom Revealed Truths about Network Marketing – Looking for some real truths about network marketing? Why You Need Content, Search, AND Social for Successful Online Marketing – The following are ways that content, search, and social play vital roles in the success of each aspect of your online marketing campaign. Here you go.
  • MOBILEGROOVE  |  FRIDAY, DECEMBER 7, 2012
    [Marketing] Mobile Stats You Need To Know: @TechCrunch @MCommerceDaily @Inc @NielsenWire
    In addition, he said that larger smartphone screens and creative ad placement make full-screen advertising a key marketing strategy for 2013. According to analytics firm comScore, Pandora and Twitter mastered the mobile market in the month of September, with larger audience shares in mobile visits than desktop use. Lisa Ciangiulli, Director of Marketing for Alcatel-Lucent Global Advertising Solutions, where she has been instrumental in the development and marketing of Optism, Alcatel-Lucent’s powerful permission-based mobile advertising solution. Source: TechCrunch.
  • WAXING UNLYRICAL  |  WEDNESDAY, FEBRUARY 25, 2015
    [Marketing] The One When #measurePR Turned Five: Recap
    She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients. Guest Post by Jen Zingsheim Phillips. The February 3 #MeasurePR chat was rollicking! This is a fun word and should be used more often, IMHO). It was the FIFTH anniversary of the chat, which merited some special fanfare. Guests were Katie Paine (who was a guest on the very first chat!), Johna Burke of BurrellesLuce, and Shonali. Hosting duties were shared by guest hosts Deanna Boss and me. measurepr. measurepr.
  • ACIDLABS  |  WEDNESDAY, FEBRUARY 3, 2010
    [Marketing] How it's done
    Related posts Work (0) Why are we even arguing about this? (8) What will the future of media look like? (15) Social media strategy should be a long bet (3) Naked conversations… or not so much (16) Tagged as: facebook , marketing , social media Cancel reply Leave a Comment Additional comments powered by BackType Previous post: Conferences, inspiration, value Next post: The next step Find Featured One to watch What now for Government 2.0 in Australia? Collaboration. Community. How it’s done February 4, 2010 in posts This is how you do a public service announcement.
  • CONVINCE & CONVERT  |  SUNDAY, MARCH 25, 2012
    [Marketing] Is Social Media Strategy Required or Redundant?
    Participation in these (or other) social outposts are tactics used in service of a social media strategy, which in turn is in service of a marketing (and sometimes customer service/retention) strategy, which is one element of an overall business strategy. Everything in life, business, marketing, and social media has an opportunity cost. I don’t have a problem with  Guy Kawasaki. enjoy his books. His track record in business is substantial. We have friends in common. But on the subject of social media strategy, we disagree in every possible way. Is that the right approach?”)
  • WAXING UNLYRICAL  |  WEDNESDAY, MARCH 26, 2014
    [Marketing] Putting the Art in Article, Part I: Beginner Thou ART, Teach I Shall
    Creative web content is all the rage in the marketing world. Guest Post by Alicia Lawrence. Great copy isn’t enough anymore to capture and keep readers—they need visuals. Image courtesy Alicia Lawrence, used with permission. Below I’ve collected a list of tools to help you put the “art” in your article. I’ve separated the list into a “pyramid” based on your expertise. The beginner section consists of the most tools, as that will be the foundation for more advanced web graphics. Pixels (px): The term used to measure image dimension. Typically, around 50-150 KB is a good byte size.
  • ENGAGING BRAND  |  SUNDAY, DECEMBER 15, 2013
    [Marketing] Social Media Can Be The Heartbeat of Your Brand
    From marketing to customer service, from sales to invoicing, from delivery to manufacture. Brandbuilding is not a short term thing - so when people say social media can quickly build your brand I think they are wrong. For me a brand is built whether you do the building or not.because a brand is the perception which is created in the marketplace. well thought of brand is built through consistently delivering more than you promise and consistently living the values even when the decision is hard to take. So the brand is the ''body''.it Social media can be the heartbeat to that brand.
  • KIKOLANI  |  FRIDAY, NOVEMBER 23, 2012
    [Marketing] Fetching Friday – Resources Mashup, Black Friday & Cyber Monday Deals
    FBInfluence – Amy Porterfield, author of Facebook Marketing All-in-One for Dummies, is officially relaunching the Facebook Influence program at noon EST on Black Friday. Premise is the complete digital sales and marketing system for WordPress. 18 Ways to Create Unique Content From Survey Results – Market surveys can be a rich source of unique, original content. Once you’ve decided Facebook is right for you as a freelancer, you’re ready to put together an action plan on how you’ll use it to promote your business and market your services. Courses. Ebooks.
  • CONVINCE & CONVERT  |  TUESDAY, FEBRUARY 25, 2014
    [Marketing] The Value of Co-Campaigning: Two is Better Than One
    Relationships are just better when they exist between two parties, don’t you think? I can’t remember the last time I heard anyone say “I’m my own best friend” or “I just want to marry myself…” So why would marketing be any different? Together (because being lonely sucks) let’s explore the value of “co-campaigning” for an influencer outreach campaign. How it Worked. Daily’s Cocktails , the original brand of frozen pouch cocktails, hired Rinck Advertising to break through in. Read the whole entry. » influencer outreach
  • FEVER BEE  |  THURSDAY, MARCH 3, 2011
    [Marketing] Long-Term Growth
    It might be good for a marketing effort or social media campaign, but it's bad for a community. On a call with a potential client last week: "We gained 10,000 members in the first month " That's not a good thing. 10,000 members in the first month is bad. 10,000 members in one month is too many. Most wont ever make a contribution. You can't build relationships and a community culture with that many people joining at one time. You can't convert that many into active members. 10,000 members will prevent you from developing a community culture. 
  • GEOFF LIVINGSTON  |  SUNDAY, OCTOBER 17, 2010
    [Marketing] Photographs, Digital Rights & Social Media Events
    There were many reasons for this including serving as a featured guest who helped market the event and gave my time for free; as a professional blogger; because the photographer was hired by friend and organizer Mark Drapeau for the affair; and finally, as I was tagged in Facebook of all places, the most portable of all image networks. Marketing Photography in the Social Media Era. If attending events and tagging people with photos is a way to get a photographer’s business marketed on Facebook, one would be advised to consider the event! The world is going digital.
  • JEFF ESPOSITO  |  TUESDAY, MARCH 20, 2012
    [Marketing] Are you ready for Social TV?
    After some back and forth, he noted that he hoped to change my mind and that he would send me a copy of his book (co-authored by Stacey Shepatin ), Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (Amazon Affiliate Link) when it came out. You are in marketing. This post contains video, please click here if you are having trouble viewing. couple of months back, I was in a discussion over my head on social television with some folks. You are looking for tie ins for your advertising program. You are a tech geek.
  • ARI HERZOG  |  FRIDAY, OCTOBER 12, 2012
    [Marketing] How to Blog About Anything You Want
    When he's not blogging, Ari helps brands improve their digital media marketing. Some bloggers are uncomfortable writing outside their comfort zone. These are usually the same bloggers who think the whole world knows them and reads their every word. NEWS FLASH: The whole world is not reading your blog. Don’t write for the world. Write for you. The moment you stop writing for yourself is the moment you start selling yourself to someone else. You want to know how to blog about anything you want? Got a question? Need help? Contact Ari today! Strategy blogging
  • ARI HERZOG  |  SUNDAY, FEBRUARY 20, 2011
    [Marketing] You Will Love Danny Brown
    If his name sounds familiar, you may know him through his founding of the 12 for 12K Challenge , a social media for social change campaign, or for co-founding Canadian marketing firm Bonsai Interactive. Many thanks to long-time commentator and fellow web writer Danny Brown for publishing a guest article of mine on his blog recently. wrote a 243-word piece with a desire to share with his blog readers. If curious what I wrote, head over there to read my thoughts why bloggers are ignorant. also write a blog from my city council desk. Contact me today: Twitter | Email | 978.558.0008.
  • SPIN SUCKS  |  MONDAY, APRIL 16, 2012
    [Marketing] The Spin Sucks Blogging Process
    The philosophy at Spin Sucks is, “How do we change the perception of the PR and marketing industries?” Last week, Mitch Joel wrote a blog post called, “ Watching Me Blog.” ” It was in response to Chris Brogan’s piece, “ Watching Mitch Joel Blog ,” which he wrote while we were all in Norway and, literally, watching Mitch blog. In his post, he details how he blogs – from his philosophy all the way through publishing and distribution. And, let’s be real, it’s a pretty easy blog post for me to write. Blogging Philosophy.
  • SOCIAL MEDIA NETWORK MARKETING  |  SATURDAY, OCTOBER 2, 2010
    [Marketing] How To Prepare To Start A Social Media Community
    The content will flow from your brand personality, marketing objective, customer mindset and the Social Media site itself. Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable. We cannot think that a general marketing personal will take care here. Most of us have heard that we need to have Facebook and Twitter for business. have been asked a couple of times how will this bring in business. Well by setting up your profile page does not get us any business. We need to look at this as a very long term community event.
  • SPIN SUCKS  |  MONDAY, AUGUST 23, 2010
    [Marketing] Facebook Places: Be Cautiously Curious | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 23 2010 Facebook Places: Be Cautiously Curious By Gini Dietrich | Email | Print | 12 Comments | Now that  Facebook Places (a location-based tool that is likely going to compete with  Foursquare and  Gowalla ) has been in full force for a few days, have you tried it?
  • SOCIALFISH  |  WEDNESDAY, NOVEMBER 2, 2011
    [Marketing] Interview with ASAE’s Community Manager, Mandy Stahl
    Where does it sit in the structure of ASAE, and what are the main tasks you’re responsible for? I am located in the web strategies department, which is under the broader communications department under Robb Lee, Chief Marketing and Communications Officer.  I work with the rest of the web team to make sure our social media efforts reflect our overall online strategy as well as work closely with the rest of the communications department. Any questions for Mandy? Please post in the comments! 1. What were the pros and cons? also have to think about things in a different way. 
  • SPIN SUCKS  |  FRIDAY, JULY 6, 2012
    [Marketing] #FollowFriday: Keith Privette
    He’s not a PR or marketing pro, which tend to be those who read Spin Sucks. I was in LA a few months ago when I received a Facebook message from Keith Privette. He selflessly recommended a #FollowFriday for me. At that point, I said to myself, “Add him to your list of those to recommend.” ” And now his time has come. Instead, he started started his career as a business analyst and has evolved to become a digital sociologist… or social business analyst, whichever your prefer. His blog is not the typical social media echo chamber. It’s pretty funny.
  • SOCIALNOMICS  |  TUESDAY, MARCH 13, 2012
    [Marketing] How to Crack the Code on Social Engagement
    We all know it – social engagement gives meaning and value to social media marketing efforts, boosting brand affinity and growing revenue and profit. The paper cites research and comments by social media marketing thought leaders and draws upon a recently completed analysis of aggregate data collected across all Awareness clients, including more than 250,000 posts published to Facebook, Twitter, YouTube, Slideshare, Flickr and WordPress, and the 31+ million interactions on those posts over the course of 2011. The effect on revenue and profit is profound. Mike Lewis. bostonmike.
  • PROACTIVE REPORT  |  MONDAY, APRIL 23, 2012
    [Marketing] So Blogging is Dead? Think Again!
    “Companies often underestimate the amount of work a blog requires” Pete Stegee, director of marketing communications and Web strategy for digital storage device maker Rimage. An article in USA Today says RIP Corporate Blogging. According to a study by UMASS fewer companies in the Fortune 100 and INC 500 are maintaining their blogs. hope that these companies don’t have any women customers.  The recent BlogHer survey of 2000 women in the  US found that women regard blogs as their most trustworthy source of information and advice. “Blogging requires more investment.
  • SOCIALFISH  |  MONDAY, FEBRUARY 25, 2013
    [Marketing] What Will Success Look Like?
    It argues for the need for drastic change—a foundational re-orientation of associations from products and internal interests to markets and customers.  VIN’s value proposition of “the largest, veterinary practice in the world” is not a marketing slogan or part of a “messaging” strategy.  In the last month or two, I have struggled with how exactly to start the first chapter of the book I am writing (with significant contributions from Andrea Pellegrino). Should I start with analyses of the new consumer and the changed nature of demand? What does success look and feel like?
  • WEB METRICS GURU  |  SUNDAY, DECEMBER 12, 2010
    [Marketing] Present and Future themes – 2011 Predictions
    It seems like the market is well aware that the growth era is over and is counting on a long period of flat growth but strong profits for years to come. platform collapse is not baked into the market’s multiple. Advertising, PR firms and marketing firms  offering services need to sort out their business models – too often they are about selling products, services, lists and not benefits – that will and must change. Might as well join them (even though both will surely release their 2011 predictions more formally in the next week or two). Read more: [link].
  • ENGAGE  |  TUESDAY, MAY 17, 2011
    [Marketing] 4 Lessons from Matt Drudge on Serving Your Audience
    Here are 4 lessons content marketers can learn from Matt Drudge: 1. Sites without social plugins are irrelevant to today’s market? If you liked this, try: How to Enter the Circle of Trust With Your Audience 6 Content Marketing Lessons from Warren Buffett The Difference Between a Crowd and an Audience. Q uick: what’s black and white, ignores SEO, scoffs at design best practices and is one of the most wildly successful websites in history? If you guessed Craigslist.org you earn partial credit (only because their SEO is formidable). But how was this influential empire built?
  • LAUREL PAPWORTH  |  SUNDAY, APRIL 29, 2012
    [Marketing] Social Media Training: 3 Day Intensive Advanced Class
    Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. We look at transactional based APIs (selling on Facebook) to Freemium (free and plus premium tiers) and marketing intelligence. If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. SEE MORE on ABOUT PAGE. Please enquire.
  • ARI HERZOG  |  THURSDAY, AUGUST 9, 2012
    [Marketing] Wondering If Mobile Technology Kills Creativity
    In the long run, this could fizzle out and not have a real effect on the creative market. However, if mobile technology stays at its current pace, there is no telling how this creative market will work out. When he's not blogging, Ari helps brands improve their digital media marketing. This is a guest blog post by Jordan Mendys. Over the last decade we have seen a rise in mobile technology and mobile applications like never before. This gives cell phone camera users instant access to distribution for their work. competed for critical feedback. Got a question? Need help?
  • SOCIALNOMICS  |  MONDAY, JANUARY 26, 2015
    [Marketing] The Social Approach to Helping Military Members
    Businesses are taking creative approaches to advertising and marketing strategies, using a variety of platforms and reaching out to a number of customers and potential customers in specific groups. One of these ways of marketing is to use social media to reach out to current and former military members. Some Examples … MilitaryAvenue is a site where companies can market directly to military families. Because of the marketing strategies, Frog in My Box can easily reach out to military members. Using social media is just one way to reach out. Showing Gratitude.
  • FRESHNETWORKS   |  FRIDAY, AUGUST 22, 2014
    [Marketing] Five brands collaborating with startups to foster innovation
    Startups were invited to submit ideas under 4 key categories – Knowing Each Other, Helping Customers Shop, Simplifying Customers’ Lives and Surprise Us – with the best 5 having received £12,500 to develop their inventions alongside market specialists from John Lewis. The Foundry will provide promising marketing startups specialising in the fields of digital, content, social and mobile three opportunities to partner with Unilever:  a mentoring scheme, investment in their business and the chance to respond to pitches put out by Unilever. John Lewis. Tesco. Barclays. Unilever.
  • JEFF KORHAN  |  WEDNESDAY, JUNE 2, 2010
    [Marketing] Why You Should Trust the Social Networks
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Inhabiting a Social Media Territory | Main | Double Dutch IS Foursquare for Conventions and Events » June 02, 2010 Why You Should Trust the Social Networks Really, what is this thing we call social media? Logical Marketing Plan We have all realized that this platform can help us to build on and sustain what we do with the majority of our waking hours - our work. In short, it helps us market our businesses.  How about you? How about you?
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JUNE 17, 2010
    [Marketing] Mobility vs. Mobility | it's Josip not joseph.com - by Josip Petrusa
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 She brought up more than a few points that ring true with Millennials.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JUNE 17, 2010
    [Marketing] Mobility vs. Mobility
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 She brought up more than a few points that ring true with Millennials.
  • ONLINE COMMUNITY STRATEGIST  |  FRIDAY, NOVEMBER 20, 2009
    [Marketing] Move beyond questions to engage your community
    From a commercial perspective, the easier marketers make it for their target audience to respond, the more time users are spent on their site, exposed to their brand and thinking about their product. Throw in your own personal story before asking the question and you may strike gold. I’ve gotten many great conversations started that way in the community I manage. It is quite effective. But I am noticing a trend among bloggers, some that I really respect, and that is ending e very blog post with a question. Come on! Not for every post.  See what else you can do to keep us engaged.
  • ADAM SHERK  |  WEDNESDAY, AUGUST 10, 2011
    [Marketing] Official Publisher Profiles on Digg One Year Later: Followers up 720%
    NBC Targets Local Markets on the New Digg. It has been a year since I took at look at the followers and activity of News Sites on the New Digg so I thought I would see how those official profiles are faring today. When I did my original post Digg v4 was just about to come out of alpha so there has been a significant increase in exposure for the profiles and many more publishers have created them. For comparative purposes I will stick to the 30 mainstream and business news profiles that were examined in my original post. Time 63,904 7,842 715%. The New York Times 58,401 10,225 471%.
  • SOCIALFISH  |  TUESDAY, APRIL 2, 2013
    [Marketing] From the Outside-In: The Path to Relevance
    For most associations, doing the same thing is operating from the inside-out—seeing the world from the perspective of their organization rather than its customers; and organizing on the basis of internal logic—around silos of products and functions rather than market segments, customer challenges, projects or solutions. The inside-out thinking of most associations, and inability to identify and resonate with the things that matter the most to their customers and markets, is a very serious liability. value proposition is the reason customers pick your services over others. If
  • CREATIVE RAMBLINGS  |  FRIDAY, NOVEMBER 11, 2011
    [Marketing] Interview with entrepreneur Jason Hill, CEO of Music Money Mixtapes – part 2
    But marketing on facebook is a whole. To read part 1, click here. Cendrine Marrouat: Twitter, Facebook, LinkedIn or Google+? And why? Jason Hill: My first love is Twitter, it’s a different breed of people.  Facebook, I hate but I have occasionally been asked to set up fan pages and that sort of thing, so we co-exist. Facebook For Independent Artists interview LinkedIn Twitter canada DJ Bankrupt independent artists Jason Hill social media
  • CREATIVE RAMBLINGS  |  TUESDAY, AUGUST 9, 2011
    [Marketing] Interview with entrepreneur Jason Hill, CEO of Music Money Mixtapes – part 2
    But marketing on facebook is a whole. To read part 1, click here. Cendrine Marrouat: Twitter, Facebook, LinkedIn or Google+? And why? Jason Hill: My first love is Twitter, it’s a different breed of people.  Facebook, I hate but I have occasionally been asked to set up fan pages and that sort of thing, so we co-exist. Facebook For Independent Artists interview LinkedIn Twitter canada DJ Bankrupt independent artists Jason Hill social media
  • SOSHABLE  |  WEDNESDAY, MARCH 23, 2011
    [Marketing] 50 LinkedIn Tips, Many of Which are Awesome
    Two things have generated a need to know the site: I’m hiring and it’s turning into a much more prominent marketing tool that businesses can use beyond hiring fresh talent. Perhaps it’s a good thing that I don’t know a ton about LinkedIn. The site has always interested me, but I haven’t had a need or desire to look for a job in the 4 years that the site has grown in prominence, nor have I been involved enough in hiring to use it as a recruiting tool. As a result, I’m promising to learn the site and put more “in&# stories to Soshable.
  • UNSPOKEN  |  FRIDAY, AUGUST 16, 2013
    [Marketing] An Employer’s Best Practice Guide to Performance Management
    The best HR software packages on the market can offer real-time PM tracking features and tools for recording employees’ development needs and action plans throughout the year. As much as it is an employee’s responsibility to set and work towards measureable professional targets, it is also the job of an employer or manager to help navigate their staff members through the choppy waters of professional development. ’ Know Your Employees. Go Paperless. Sidestep the paper-trail by keeping all your PM documents in one place. Appraisals: Take it Outside.
  • TWIST IMAGE  |  SUNDAY, MAY 29, 2011
    [Marketing] Gary Vaynerchuk, Guy Kawasaki, Avinash Kaushik and Bill Taylor Walk Into A Bar.
    On June 9th, 2011, The Art of Marketing comes to Vancouver, British Columbia with an amazing line-up! Let everyone know why you would like to attend The Art of Marketing in Vancouver on June 9th, 2011. digital marketing. the art of marketing. Tags: art of marketing promo code. OK, what if it wasn't a bar, but The Center for Performing Arts in Vancouver? Everyone will be there - live and in-person - and you can too. On top of that, most of the speakers stick around, sign books and hang out, so it's not just a conference, it's an event. But wait. there's more!
  • IMAGINE YOUR REALITY  |  FRIDAY, APRIL 13, 2012
    [Marketing] Never let your clients dictate your pay
    Also the time you market your business, network, and do a variety of other business activities isn’t paid for. Recently I was working with a client who had a client that wanted to dictate how much my client would get paid. My client is a self-employed consultant and he has a lot of experience. advised him to not let someone else dictate what his worth and his skills, but to instead insist on what he’s worth. My client ultimately got the pay rate he wanted because he stood up for his skills and experience. Always, always set your own worth and stand with it.
  • IMAGINE YOUR REALITY  |  THURSDAY, JUNE 24, 2010
    [Marketing] How to use different social media sites to follow-up
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? And if your definition of following-up also includes occasionally asking people questions or commenting on something they said, regardless of whether or not you think you’ll do business with that person, posting your follow-up to every site you are on can ultimately be more of a gaffe than a benefit. What about you?
  • TWIST IMAGE  |  FRIDAY, OCTOBER 3, 2014
    [Marketing] Was Eleven Years Of Relentless Blogging Worth It?
    As a marketing professional, I used blogging as a gateway to share my ideas. To let the world know how Twist Image likes to think differently about what marketing is. Some take it for granted, in terms of publishing little more than marketing pap that clogs our feeds and provides no value to the reader. What''s going to capture their attention will not be a one thousand words piece on marketing (like this), but a funny and cute picture (or video) that they can quickly share. Let''s keep pushing the boundaries of marketing. content marketing. Thank you.
  • JEFF KORHAN  |  WEDNESDAY, OCTOBER 20, 2010
    [Marketing] Actions that Engage - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « QR Codes LIKE Your Facebook Page | Main | The Dalai Lama and Business » October 20, 2010 Actions that Engage The reason for taking an action is to achieve a desired result. What Actions Do You Want from Your Customers What is the action you want from your audience, from your community, from the consumers in your markets?  And so it is with your social media marketing.  And so it is with your social media marketing.
  • ADAM SHERK  |  TUESDAY, NOVEMBER 2, 2010
    [Marketing] The Top News Sites on Blekko
    With Blekko officially launching this week the new search engine is getting a lot of attention particularly in the search marketing community because of SEO data it provides. There is a good overview of Blekko’s SEO Tools on Search Engine Land so I won’t go into detail on that here. But I was curious to compare the data provided for major news sites. I’d previously done this for SEOmoz domain authority and page speed so I thought I’d add Blekko to the mix. For the purposes of comparison I pulled the hostrank, inbound links and site pages data for 30+ major news sites. 6,726,137 747,573.
  • TWIST IMAGE  |  TUESDAY, NOVEMBER 22, 2011
    [Marketing] Newsjacking Turns You Into The Expert
    As news broke last week that Amazon started selling its long-awaited entry into the tablet (and iPad led) market ( Kindle Fire ), many eyes were raised, waiting to see what those who would get their fingers on it would think. Amidst the reviews, anticipation and excitement came a secondary story: best-selling business book, author, David Meerman Scott (author of The New Rules of Marketing & PR , Marketing Lessons from the Grateful Dead , World Wide Rave , Real-Time Marketing & PR , etc.) marketing lessons from the grateful dead. Newsjacking. right now.
  • TWIST IMAGE  |  THURSDAY, JANUARY 5, 2012
    [Marketing] Scenes From The Frontlines
    A post Christmas story that is worthy of your attention. I was in the market for luggage. Our efforts fail when the frontline fails. I can only imagine the time, energy and money that this business has put into their Digital Marketing and Social Media efforts. That's not the desired outcome of the efforts that they're making in marketing. It's a lesson that speaks to the fragility of marketing as it moves through the brand ecosystem. digital marketing. Not the usual business travel, but a luggage set for the family. found what I was looking for (sort of).
  • THE WAY OF THE WEB  |  TUESDAY, JUNE 15, 2010
    [Marketing] Great news for Facebook page security
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious?
  • BILL HARTZER  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] comScore Report: Twitter Usage Exploding in Brazil, Indonesia and Venezuela
    percent) rounded out the top five, while countries in Latin America and Asia Pacific represented many of the remaining top markets, including the Philippines (14.8 Top 20 Markets by Twitter Penetration - June 2010. What’s interesting is that an analysis of Twitter usage via mobile for the six mobile markets currently reported by comScore (U.S., million people) accessed Twitter.com in a month via the browser on their mobile devices, outpacing each of the European markets. comScore, Inc. This is an overall increase of 109 percent over last year. million users.
  • TWIST IMAGE  |  THURSDAY, JANUARY 24, 2013
    [Marketing] The Thing About Facebook And Brands
    The challenge (as I see it) is that brands use it as an extension to their traditional and mass marketing initiatives. So, the next time someone brings up Facebook in your marketing meetings, start here. facebook marketing. marketing meeting. mass marketing. What should a brand do on Facebook? That question above. the one about brands on Facebook. yesterday, I got that asked that question three times. Yesterday. The pressure that brands feel to make connections on Facebook is tremendous. The numbers are truly staggering. Is Facebook too big to ignore? brand.
  • GEOFF LIVINGSTON  |  TUESDAY, SEPTEMBER 11, 2012
    [Marketing] 5 Forms of Apple Link Bait
    It’s so easy to wax poetic about the mighty marketing and design perfectionist’s business acumen , how can bloggers resist? Image by dennoir. Everyone wants to talk about tomorrow’s iPhone 5 announcement. Why bother trying to compete? Instead, let’s “newsjack” the iPhone 5 reveal with a fun post lampooning the most common forms of Apple link bait! Here we go: 1) Find a “Lost” iPhone/iPad Prototype. “We found this prototype iPhone in the restroom of a Palo Alto bowling alley.” ” Come on! These are a dime a dozen. Awesome!
  • BRASS TACK THINKING  |  WEDNESDAY, JUNE 23, 2010
    [Marketing] Getting Organized with Evernote
    link] Storytelling Social Media Marketing PR Business & Technology Curated Stories June 23, 2010 [.] Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Getting Organized with Evernote June 23, 2010 | by Amber Naslund View Comments I heart Evernote. I’ve mentioned that more than once, and because of my unnatural affection for an application, I presume that everyone has discovered its wonderful-ness. Yeah, you can take notes with it, that’s easy. Even cooler? Nifty, huh?
  • SOCIALFISH  |  THURSDAY, SEPTEMBER 30, 2010
    [Marketing] New Role for Communications Pros
    Yesterday, I helped pick sessions for the Marketing, Membership, and Communications Conference that ASAE is hosting in April. This is the first year for the “Communications&# part (it used to be just Marketing and Membership), and it was really fantastic having members of the Communications Section Council there as experts on the comms side. Honestly, there were some good sessions, and a lot of bad sessions to choose from. think the sessions that were picked are a good mix, though. And I’m hopeful that ASAE will find a kick-a$$ keynote speaker or two.
  • KIKOLANI  |  THURSDAY, MARCH 1, 2012
    [Marketing] New Facebook Pages with Timeline Design
    One of my Facebook marketing suggestions has always been to like your other Facebook pages with your Facebook pages and make them Featured Likes so visitors to one Facebook fan page will see your other fan pages as well. Last night, I decided to try out the New Facebook Pages with Timeline for my freelance writing page. Facebook plans to change things over on March 30th anyway, so you might as well prepare early for what’s coming, and for pages, there are lots of preparations to be made. Pros: More About Space & Direct Link to Your Website. Pros: The Timeline Cover.
  • SOSHABLE  |  MONDAY, JUNE 29, 2009
    [Marketing] A Retweet is the Sincerest Form of Flattery
    The Alltop co-founder is a living legend in the world of social media and startups and is a must-follow on Twitter for budding online marketing professionals. Marketers of all levels from the amateur MLM promoter to the likes of Kawasaki and Chris Brogan have embraced the wonderful potential that Twitter offers.  If you’re not on Twitter, you probably aren’t reading this blog post. Read more about Twitter Marketing on this blog. Blast. Listening to Guy Kawasaki is always a joy. First, it was retweeted 25+ times – nothing too surprising there. Share it.
  • IMAGINE YOUR REALITY  |  WEDNESDAY, OCTOBER 23, 2013
    [Marketing] What does Just Right look like for you?
    How much time do you have to network, market your business, do sales calls, balance the books, etc? A lot of focus on business is how much you need to grow your business, but one of the problems I find with the focus on constant growth of business is that it doesn’t really factor in what just right looks like. In fact, if anything, it makes growth of a business seem like a cancer, with a constant need to grow regardless of whether that is healthy for everyone working at the business. So what does just right look like? And that brings us to the second consideration.
  • WWW.POYNTER.ORG  |  THURSDAY, JULY 28, 2011
    [Marketing] How badges help news websites build community, make money | Poynter.
    link] Adena DeMonte Great post, Jeff! I’m the director of marketing at Badgeville and also a former local & tech journalist. Just like the military uses badges to display rank, and scouts use them to honor accomplishments, a news site or mobile app can award digital badges to users who complete tasks or reach certain levels of engagement. The Huffington Post offers badges for connecting with other users, moderating comments and other useful behaviors. Mashable awards badges to users who share content and subscribe to news topics. But I think it’s worth it. Community building.
  • TWIST IMAGE  |  SUNDAY, JULY 14, 2013
    [Marketing] Why You Have No Choice But To Choose Yourself
    digital marketing. marketing podcast. Episode #366 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. If you lost ten million dollars, would you make the same mistake twice? Better question: would you take the advice of someone who lost more than ten million dollars on more than one occasion? Before answering any of these questions, I am going to encourage you to take a listen to this chat with James Altucher. Altucher is a trader, investor, writer, and entrepreneur. His bio is an impressive one. Enjoy the conversation. bitly. brand.
  • TECHIPEDIA: TAMAR WEINBERG  |  FRIDAY, AUGUST 22, 2014
    [Marketing] How to Rock Your Social Customer Service
    It’s why I created Real Time Email back in 2013; the ubiquity of brands’ presence (in an almost distinctly marketing capacity right now, which is changing, however slowly that may be) on social media means that people will b h and moan about you and you’ll have no choice but to engage. Social media has changed, and those social media marketing tips you’re looking at me to give you advice on do not work anymore. Ever wonder how to manage the constant flux of customer service complaints (or praises) via social media? And I want to help you do the same.
  • SIMON MAINWARING  |  THURSDAY, JUNE 2, 2011
    [Marketing] What consumers now want from brands and what to do about it
    While this may seem like a contradiction in terms, it becomes much more possible when brands shift from push to pull dynamics in their marketing. Image: Verloeg. Few CEOs, CMOs or business executives are in any doubt that the business marketplace is being transformed by the impact of social media. Perhaps the most consequential change is a shift in the expectations of consumers. As an extension of the tools they now possess themselves, they are looking for different things from the brands they support through their loyalty, word-of-mouth advertising, and purchases. Here’s why: 1.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Marketing] Connecting 2 the World
    The American Marketing Association, National Communication Association, American Management Association, American Institute of CPAs, and ASTD all have a great influence on organizations. Education, the knowledge society, the global market all connected through technology and cross-cultural communication skills are what this blog and I am all about. skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. Friday, June 20, 2008. On a break. Posted by V Yonkers. at 7:59 AM. comments. Links to this post. Updating new skils. at 6:11 AM.
  • DIGIGEN  |  TUESDAY, MAY 4, 2010
    [Marketing] Twitter Launches New Embed Feature
    Nevertheless, I thought I would write about both today and with Twitter’s launch of their new embeddable tweets they are going to get a quick note here too. Embeddable features have always been a useful addition to YouTube videos, enabling the dynamic spread of great videos across blogs or other websites. However, Twitter has always had the problem, or we have always had the problem with Twitter, that we need to copy and paste or screenshot a page, to get those valuable tweets which we want to talk about. This is great as it enables quick reference of tweets without any massive effort.
  • CONVINCE & CONVERT  |  MONDAY, NOVEMBER 21, 2011
    [Marketing] How to Effectively Bottle Social Media and Product Integration
    Designed from the ground up to converge social media (the newest of the new) and wine making (the oldest of the old) into one package, include() is an interesting example of crowd sourcing and modern marketing sensibilities. We spend a lot of time as social marketers thinking of ways to get customers to interact socially with products. include() backs it up a step and builds sociability into the product and its marketing from the outset. include() may indeed be the world’s most social wine. An Intoxicating Social Media Experiment. Just what we were looking for.
  • SOCIAL MEDIA NETWORK MARKETING  |  SUNDAY, MAY 30, 2010
    [Marketing] The Social Media Challenge
    Social Media Network - Marketing Social Media, Social Media Network, SMN, Social Media Network Online, Online Reputation Management, ORM, Digital Space, Interactive, Web, Blog Advertising Marketing, Buzz, Affiliate Marketing Program, Freelance, Mobile, Data Understanding, Business, Technology, CRM, Consumer, Direct Marketing, Mass Communication, Sell Online, Sell Products Online, Money, Home Jobs, Shopping, LifeStyle And More creativecommons.org Social Media Network - Marketing by Pervara Kapadia is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0
  • SOCIAL MEDIA NETWORK MARKETING  |  TUESDAY, JUNE 15, 2010
    [Marketing] Is Social Media activity to hunt and get hunted?
    Social Media Network - Marketing Social Media, Social Media Network, SMN, Social Media Network Online, Online Reputation Management, ORM, Digital Space, Interactive, Web, Blog Advertising Marketing, Buzz, Affiliate Marketing Program, Freelance, Mobile, Data Understanding, Business, Technology, CRM, Consumer, Direct Marketing, Mass Communication, Sell Online, Sell Products Online, Money, Home Jobs, Shopping, LifeStyle And More creativecommons.org Social Media Network - Marketing by Pervara Kapadia is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0
  • SOCIALFISH  |  THURSDAY, SEPTEMBER 16, 2010
    [Marketing] Prezi just got even cooler.
    60 Tips for marketing your social media. Have you tried Prezi yet? Check out some of ours: Three is the Magic Number. Listening Effectively. Truth and Authenticity in the Digital Age. 30 Social Tools in 30 Minutes. Prezi has just announced that you can now have up to ten people working on a Prezi at the same time, as well as one person in the group presenting to the others. Here’s how (video embedded below).  I can’t wait to test this out. Die, Powerpoint, die!
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