JOSH S PETERS | TUESDAY, OCTOBER 20, 2009
[Marketing] The FINAL word on Social Media ROI | Shuaism
Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! Social Media is absolutely, positively no different than any other marketing tool out there on it’s own. Media buys, affiliate marketing, SEO, SEM, and blogging have absolutely no value on their own. This analogy moves right over to internet marketing and thus social media.
DIVA MARKETING BLOG | TUESDAY, APRIL 20, 2010
[Marketing] Social Media Cupcake Thoughts
Authentic Brand Stewardshi p - Social media brings interesting challenges to marketers who are responsible for keeping the brand safe. On my happy birthday to me day, thoughts turned to cupcakes. Little tastes of wonderful sweets that do not overwhelm. but with big flavor. They can be made from decadent chocolate or veggies like carrot or zucchini. Cupcakes are limited only by your imagination. Read what resonances with you. As with social media. it's always your choice! Consumer generated media may find its way into every area/department that touches the customer experience.
SPIN SUCKS | TUESDAY, AUGUST 14, 2012
[Marketing] Get the Kids Off the Phone and Meet in Real Life
Janet Tyler is co-CEO of Airfoil , a top technology PR and marketing firm with offices in Detroit and Silicon Valley. Today’s guest post is written by Janet Tyler. The brats of the digital world— Twitter , Facebook , LinkedIn , Pinterest and a brood of other social networks—will spend all day talking at us if we aren’t careful. Communication pros spend big chunks of their time conversing on these social sites, treating them like kids – nurturing, taking their pulse, measuring their height and weight, and testing their temperature. Let Go of the Kids.
SPIN SUCKS | THURSDAY, OCTOBER 20, 2011
[Marketing] Six Reasons Entrepreneurs Suck
Eric Reis , the Lean Start-Up guy, says, to summarize, get the product out there with some good features, but let the market determine where it should go and release updates accordingly. Today’s guest post is written by Marc Girolimetti. ve been blessed by living among entrepreneurs my entire life. ve learned a lot from them and they inspired me to drop the dreams of being the next Jacques Cousteau and head straight to Babson College , which has been named the #1 undergraduate program for entrepreneurship for 15 consecutive years. “One more hit,” I say.
SPIN SUCKS | MONDAY, NOVEMBER 22, 2010
[Marketing] What Is Your Twitter Policy?
started following people who had “CEO, “entrepreneur, “PR, “Vistage, “cyclist, or “marketing in their profile. The Beast and I went for a run this morning (what can I say? It’s too dark to ride and waaaay too warm to be inside) and I listened to Mitch Joel and Mark Schaefer debate the Twitter elite on the Six Pixels of Separation podcast. If you have 40 minutes while exercising or commuting to work, I recommend you listen to it. As always, they debate professionally and with great respect for one another. didn’t get it at all.
ENGAGE | THURSDAY, SEPTEMBER 11, 2014
[Marketing] When it Comes to Content, Honesty is the Best Trick in the Book
'More than 2,500 marketing types flocked to Content Marketing World in Cleveland this week to learn about the very latest in content marketing. few dozen attendees had an opportunity to learn a lot from one of the very first in content marketing. In his matter-of-fact Midwestern tone, Jones told a story of sustainable content marketing that wowed everybody in the room. So, what’s the secret behind the long-running magazine’s content marketing success? Note: Deere won’t disclose the exact circulation, nor does it share budgetary information.).
DANNY BROWN | THURSDAY, AUGUST 19, 2010
[Marketing] Could and Need
Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Could and Need August 19, 2010 3 voices share yours! Share Save There are two basic ways of deciding on a course of action. call it the Could and Need Effect. Both similar. Both different. Both entwined. Both separate. But each one defines your success and longevity. Ask yourself a question and approach it from Could and Need to decide your next step. This bill could wait until next week. need to pay this bill to keep my business open. Enjoy this post?
DAVE FLEET | WEDNESDAY, JUNE 9, 2010
[Marketing] Social Mediators 7 – Eqentia – Social Media Monitoring Tool For Enterprises
William says that he had the funding to carry on with the development of the product and to explore its marketing potential. Eqentia is a social media startup headquartered in Toronto, Canada. In this week’s episode of Social Mediators , Eqentia’s CEO and Founder, William Mougayar , joins Joe Thornley and me for a discussion about Eqentia, what it does, who it’s aimed at and future plans for it. Eqentia is positioning itself as a team-based knowledge dashboard that can be managed by one or two users, freeing others from the need to set up and refine searches.
BILL HARTZER | FRIDAY, FEBRUARY 4, 2011
[Marketing] Report: Social Media Responsible For Only 3 Percent of Web Site Visits
Despite the exponential, widespread, and breathlessly documented rise in social media activity and usage, many of us don’t have a great way to quantify the value of social media marketing to bottom-line business results. There is a new report from ForeSee Results that details research that they performed showing that social media is responsible for only three percent of web site visits to retail web sites. Apparently, according to a report that I wrote about recently, social media spending is going up. But is this really a good decision? Social media scored just two percent of the vote.
MINDJUMPERS | FRIDAY, JULY 1, 2011
[Marketing] June Revisited:Top 5 Blog Posts on Social Media
Some time ago, we had a guest post on our blog stating how social media is not a cheaper alternative, even though many marketers think it doesn’t cost much. Companies’ Use of Content Marketing Is On the Rise [infographic]. More companies are moving their marketing efforts online and seeking to expand their reach in the web sphere. Here, social media naturally plays a great role and this means that the budgets allocated to content marketing are growing. Instead of using only traditional marketing, content marketing has become popular at the same time as it.
ENGAGING BRAND | SATURDAY, DECEMBER 1, 2012
[Marketing] Why Social Media is a Check to Your Passion
because I live and breath my brand but social media is part of my development to see my market from different viewpoints. There is a Zen saying that is posted on my wall.it To her lover a beautiful woman is a delight, To a monk a distraction. To a mosquito a good meal.". When you a running a business it is so easy to let your passion overtake your ability to remember to keep honest to that passion and to keep seeing the world from different angles. listen to many podcasts that I don't totally agree with, I read blog posts from people who have a different view point.why? Related articles.
SOCIAL WAYNE | SUNDAY, JANUARY 18, 2015
[Marketing] BUILDBox – The Top Startup, Venture Capital and Entrepreneurship Articles This Past Week
2015 Marketing and Technology Trends via @OpenViewVenture. 'BUILDBox curates the best building resources for technology entrepreneurs, daily. BUILDBox. How ‘venture builders’ are changing the startup model via @VentureBeat |. Discuss the Ideal Exit with Investors by @davidcummings on Startups. The Official Definitions of Seed, Series A, and Series B Rounds by @jason. BUILDUP #podcast w/ Semil Shah on How Can Underrepresented Minorities In Tech Can Build Bridges With Investors. Weekend Read: Startups Should (Almost) Never Discount Their Prices via @wsjstartup. by @wndxlori.
THE WAY OF THE WEB | TUESDAY, MARCH 19, 2013
[Marketing] Quick appearances elsewhere
In the meantime, the business development experts at the Future Agency have published a comprehensive interview with me on the future of PR/Marketing and Content, mainly focusing on how running TheWayoftheWeb has continually evolved over time and how I want it to be run in the future. 'Client work has kept us all really busy at the moment, along with some work on our own projects – some live, such as OnlineRaceDriver , and some still at the ‘skunkworks’ stage. And me. The post Quick appearances elsewhere appeared first on TheWayoftheWeb. TheWayoftheWeb
THE WAY OF THE WEB | TUESDAY, MARCH 19, 2013
[Marketing] Quick appearances elsewhere
In the meantime, the business development experts at the Future Agency have published a comprehensive interview with me on the future of PR/Marketing and Content, mainly focusing on how running TheWayoftheWeb has continually evolved over time and how I want it to be run in the future. Client work has kept us all really busy at the moment, along with some work on our own projects – some live, such as OnlineRaceDriver , and some still at the ‘skunkworks’ stage. And me. Buffer. TheWayoftheWeb
DANNY BROWN | TUESDAY, AUGUST 17, 2010
[Marketing] Quality Still Counts - Danny Brown
Whether it’s launching new products, starting a PR/marketing/advertising campaign or adding sections to your website, taking on too much will leave you thinly spread. The iPhone, the iPod, Windows Vista, Xbox – although there may be different versions of the same product for different markets, essentially it still equates to one product line. This is one of the main reasons why these two companies lead the market in their fields. They keep the new products launched to a minimum for a simple reason – don’t confuse the market. And, rather ultimately, less effective.
JOEY STRAWN | THURSDAY, NOVEMBER 24, 2011
[Marketing] The [Real] Story of Thanksgiving
26 The Admiral Ackbar Philosophy of Facebook Marketing Fun Friday: Presidential Guest Post The Blogarium of Dr. Stawnassus: The Power of Story The Story No One Can Steal. Tweet Happy Thanksgiving, everyone! As you know, I’m using my new platform and schedule to promote guest posters each Thursday. This week, with it being a holiday, I’m going to let a friend of mine tell you a story: The Story of Thanksgiving. His name is Theodore and boy does he have a story to tell you. think I’ll turn it over to him at this point. know this is hard to hear, but it’s all true.
DANNY WHATMOUGH | SATURDAY, FEBRUARY 11, 2012
[Marketing] Brainstorming: can you force creativity?
Anyone that has worked in marketing will be familiar with the concept. Brainstorming. You get a ton of people in a room and get them to try and be creative for an hour or so to come up with ‘ideas’ I’ve even been on ‘brainstorming training’ where tips and tricks for better brainstorming are unveiled. have to admit that it is a process that never seems particularly effective. Can you really force creative processes? So an article on C.Design by Cliff Kuang entitled “The Brainstorming Process Is B.S. But Can We Rework It?” One size?
TWIST IMAGE | SATURDAY, OCTOBER 6, 2012
[Marketing] Communicating Without Words
As marketers, if we're not great presenters and presenting ourselves in the best possible way, all is lost. marketing professional. "Words account for only 7% of all communication." " That's one data point that has been kicking around forever. The translation is simple: your personal brand is screaming so loud that people can hardly hear a word that you are saying. The differences between what makes a good presenter and a great presenter are - more often than not - slight nuances. Hard to believe? It's something that I have been thinking a lot about recently.
KIKOLANI | MONDAY, FEBRUARY 7, 2011
[Marketing] How to Keep Fans and Influence People on Facebook
m not going to spend too much time on this because everybody has their own marketing ideas and attracting fans to your Facebook page has already been widely discussed on the internet. Personally, I think the most important thing is to have a good quality service/product/idea because, however well you market it, in the end you are asking people to tell their friends that they like it. This is a guest post by Tom Parnell. If you have anything to promote, on or offline, whether it’s a product or just a personal blog, Facebook is a free and easy way to reach a huge potential audience.
ARI HERZOG | TUESDAY, FEBRUARY 8, 2011
[Marketing] 6 Readers Share Why They Read Blogs by Email
Judy Parisella, a Massachusetts online marketer of civility : It’s what I know, in that email is part of a process. Why do some people prefer reading blog articles by email? Reaching out to six random email subscribers spread across the planet (courtesy of Google’s Feedburner application which displays email addresses of anyone who subscribes this way) and asked for their insights, they were more than willing to share… Mark Harai, a business development consultant in Costa Rica: RSS readers just don’t work for me. m not a mobile-multi-app practitioner at this point.
THE RELATIONSHIP ECONOMY | MONDAY, OCTOBER 17, 2011
[Marketing] There Is Lots Of Money In That Data
Hewlett-Packard this month bought Britisih software firm Autonomy, a market leader in unstructured data search, for $12 billion. The collection, analysis and use of consumer data is and will continue to both be valuable and yet threatening to privacy and individual preferences. Think about the implications already being revealed. How and what you communicate and associate with reflects your character, affinities and values. All of the related data is for the world to see and organizations to use both for you and against you. Data drives everything we know and don’t yet know.
LAUREL PAPWORTH | MONDAY, AUGUST 16, 2010
[Marketing] Skinbook: Facebook in the nude
Social Network Marketing Campaigns: Features Attributes (14). Couldn’t go past this one: Skinbook , a safe and friendly place. For you to show your private parts. To complete strangers. in the nude, Facebook meets Ning. Skinbook. Ok ok, maybe I should stop chortling like a naughty schoolgirl – there’s probably an online community for those too, and if there isn’t let’s start one ? Skinbook Skinbook proves that there is a community for everyone. Niche, esoteric, likeminded. Your mum? Your husband/wife???? Your Newsfeed Is Gonna Tell On You. Sure they do.
WEB METRICS GURU | THURSDAY, NOVEMBER 15, 2012
[Marketing] Big Data and Content Engagement – a TCBY Case Study
But what they are parading as street style — once fashion’s last stronghold of true indie spirit — has lately been breached, infiltrated by tides of marketers, branding consultants and public relations gurus, all intent on persuading those women to step out in their wares.” A lot of talk about Big Data this year and for sure, in 2013, probably a good deal of it being hyped. Yet, Obama did win last week and it’s partly due to Big Data according to reports that have come out of Chicago. After all, according to IDC by 2016 Big Data Analytics will be a 51 Billion dollar Industry.
SPIN SUCKS | SUNDAY, JULY 25, 2010
[Marketing] A Letter to LinkedIn | Spin Sucks
The other day I wanted to see if any of my connections or extended network were currently holding positions with digital or online marketing titles or if those duties were in their job descriptions for an interview I wanted to conduct. I could search by marketing industry or do another search of public relations sorting through each profile looking for mentions social media, but maybe someone who listed themselves under the communication industry or even IT, who was more qualified, would not show up. So I went into my connections and tried searching. Do you like this post?
CONVERSIONATION | SATURDAY, JULY 28, 2012
[Marketing] Social and Speaking Out on Religious, Political and Personal Beliefs
Others (remember that I’m in the business of marketing and perception or, worse, sometimes even deception, does play a role now and then) are very cautious. And, in case of doubt, you can always discuss about it… Sacrificing the sense of security However, one thing is for sure: if no one speaks up in this very public space, we call the social Web, we are intellectually and socially dead in it and better leave it, unless we really don’t like debate, think the world is perfect, are on social media for fun or for the money as many marketing folks I know, etc. Marriott is a Mormon.
MINDJUMPERS | TUESDAY, SEPTEMBER 28, 2010
[Marketing] 'Jumo' – The New Social Networking Site For Non-profit.
Making people participate With the understanding in mind that sometimes certain ideas that already exist need a twist and a marketing strategy to really hit the roof, I think Jumo has great potential to do exactly that. brilliant marketing strategy Subsequently, what is really worth mentioning here is not Jumo, what Jumo is, and how that’s going to change the world for the better, or help users online donate to causes and see in real time where disasters are taking place and how to help prevent those. The real issue I noticed here is how brilliant the marketing strategy is.
SPIN SUCKS | MONDAY, AUGUST 30, 2010
[Marketing] David and Goliath: How Small Businesses Can Defeat Their Large.
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 30 2010 David and Goliath: How Small Businesses Can Defeat Their Large Competitors By Daniel Hindin | Email | Print | 4 Comments | Guest post by John Heaney of Orange Envelopes. The business lesson: When underdogs choose not to play by Goliath’s rules, they win.
SPIN SUCKS | THURSDAY, APRIL 21, 2011
[Marketing] Always Obey Your Gut
This week’s question comes from Michelle Fraser , the principal at Yap Yap Communications and Marketing in Perth Area, Australia. It’s Facebook question of the week time and this week I was not too lazy to shower and record a video. even rode for my 13th day of #30daysofbiking and it’s not even 7 a.m. love mornings. No interruptions. Tons of work gets accomplished. You get to watch the sun rise. But, I’ll be completely brain dead by 7:00 tonight. So there’s the con to getting up early. P.P.S. will send flaming bags of poo to your house if you don’t!
MICRO PERSUASION | WEDNESDAY, JUNE 30, 2010
[Marketing] Put Eyes Behind Your Back: Monitor Your URLs on Twitter - The.
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 30 Jun 2009 Put Eyes Behind Your Back: Monitor Your URLs on Twitter I talk to a lot of people in PR about conversation monitoring. Everyone, it seems, recognizes the importance of monitoring Twitter for mentions of their brand (be it a corporate/product brand or personal one). Other similar tools include TBuzz and Topsy.
MICRO PERSUASION | WEDNESDAY, JULY 7, 2010
[Marketing] The Future of Blogging - a Collaborative Mindmap - The Steve Rubel.
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 7 Jul 2009 The Future of Blogging - a Collaborative Mindmap A little over five years ago, sites like Typepad, Blogger and WordPress dazzled by empowering anyone to instantaneously share his or her thoughts with the world; My how times change. So is blogging dead? It depends on who you ask. Please edit it! Interesting map.
CONVINCE & CONVERT | WEDNESDAY, APRIL 16, 2014
[Marketing] 5 Ways to Connect with Your Audience Emotionally to Drive More Engagement
'As a marketing professional in today’s über-competitive online space, you understand the importance and value of engaging your audience. You’re part of the 91% of B2B marketers establishing and building a community using both content and social media marketing. It can be difficult. You’re interacting with your audience constantly: fostering new relationships, nurturing existing ones, and listening/responding to feedback. You’re building trust and rapport and your social reach is growing. These things are great for building awareness. You just have say it the right way.
KIKOLANI | TUESDAY, JANUARY 29, 2013
[Marketing] How to use Internal Site Search Data to Figure Out If You’re Giving your Readers What They Want
Let’s go back to this report: So thanks to this report I can see ‘content marketing’ is something that my visitors are interested in finding out more about. While this isn’t great news; this sort of insight is really valuable and leads to action – in this case the data suggests I need to create more content around ‘content marketing’ (oh the irony!). Now let’s imagine that I’ve done just that – I’ve written some new posts on ‘content marketing’ – a month has passed and I’m keen to see if what I’ve done has improved the situation at all. This is a guest post by Hannah Smith.
DIGIGEN | FRIDAY, JANUARY 22, 2010
[Marketing] M:Football Conference – A Mobile Conference about Football no less
This has led to a period of very rapid growth globally, with Pedro highlighting that all the markets they wanted to reach now have ownership from a local mobile provider. This event happened yesterday at the Emirates Stadium. As much as being at the home of Arsenal FC sickened me, the state of the mobile industry seemed to be quite good and the buzz was extremely positive. Although some of the case studies and presentations weren’t exactly brilliant there were alot of great ideas that football brands and sponsors should take forward. think this was probably my highlight of the day.
PROACTIVE REPORT | MONDAY, DECEMBER 5, 2011
[Marketing] Social Media Trends 2012 – Analytics and Measurement
Several years ago Jim Sterne of the Web Metrics Summit said that someone who can understand web analytics and interpret the numbers for the marketing and PR people is worth their weight in gold – and I believe that is still the case today. Today I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post. The rise of Social Intelligence. Better use of analytics and more focus on measurement. Content creation and curation. Social media education and training. Let’s take a look at Analytics and Measurement. Measurement.
TWIST IMAGE | THURSDAY, MARCH 8, 2012
[Marketing] A Social Media Master Class
Looking beyond the forty million-plus views that this thirty-minute documentary/movement has achieved in a couple of days (if you haven't watched it, you owe it to yourself to do so below), this admirable non-profit movement is giving a free master class in Social Media marketing to both non-profit and for-profit organizations. non profit marketing. social media marketing. If you have not seen the Kony 2012 video, you may be living under a rock. It is, without question, the hottest viral video sensation the Internet has seen in a long time. The video works. Twitter spam.
SPIN SUCKS | WEDNESDAY, AUGUST 11, 2010
[Marketing] Design Thinking During Business Planning
17, 2010 #FollowFriday: The Bike Whisperer A Rose By Any Other Name…Might Not Be As Marketable Blog: Share Your Link Love Spinonomics Attire Not Appropriate for Public Speaking Arment Dietrich Is No Longer a PR Firm? A couple of weeks ago, Warren Berger , the author of GLIMMER and GlimmerSite , wrote a post about using design thinking during business planning, in order to develop innovative and uber-creative products or services (think iPad and Nike+). In “care he talks about how designers get into the minds of their customers by working with them as closely as possible.
SOCIALFISH | THURSDAY, SEPTEMBER 25, 2014
[Marketing] Association Social Media: National Association of Home Builders (NAHB)
The rate of innovation in platforms has slowed as the market has matured, and what innovation is occurring is happening at the margins (e.g., 'In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media. . ——————-.
STEVE RUBEL | SATURDAY, SEPTEMBER 4, 2010
[Marketing] White Paper: Engaging the New Influencers - The Steve Rubel Stream
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 4 Sep 2009 White Paper: Engaging the New Influencers You must have flash to see this embedded document. One of the most remarkable things my employer does is host a world-class summit for academics every year on new media. We do so even in downturns, like the one we're in now. This year's event, which featured both industry and academic insights, was held in Washington in June. Wow, thanks for the info.
BLUE FOCUS MARKETING | TUESDAY, AUGUST 5, 2014
[Marketing] BIG NEWS! @TheEIU Announces Top 25 #SocialBusiness Leaders #SocBiz25 @TheEconomist #SocBiz
Aside from myself, the board included prominent social business thought leaders Lisa Gansky (@instigating) , chief instigator at Mesh Labs, Brian Solis ( @BrianSolis ), principal at Altimeter Group, Maria Winans ( @MariaWinans ), vice-president of social business marketing at IBM, and Nick Blunden ( @nickblunden ), senior vice-president and global head of digital and content strategy, The Economist Group. Today, we are thrilled to unveil our list of the EIU’s Top 25 Social Business Leaders to the world. Also, please kindly use the hashtag #socbiz25.
KIKOLANI | TUESDAY, MAY 15, 2012
[Marketing] 5 Steps to Improve Your Pinterest Profile in Five Minutes
If you’re willing to put in a bit more time, you’re in luck – BlogWorld & New Media Expo just launched a completely free eBook called The Ultimate Guide to Marketing Your Blog, Podcast, or Videos with Pinterest written by yours truly that shares more secrets to improving your Pinterest profile, especially if you’re an online content creator. This is a guest post by Allison Boyer , Community Outreach Coordinator and regular blogger for BlogWorld. For most users, the answer is no, unfortunately. When you create a board on the fly (i.e., Like the current default?
SPIN SUCKS | SUNDAY, OCTOBER 14, 2012
[Marketing] The Three Things, Edition 3
When I made a career change from direct B2B sales of high tech industrial parts to advertising/marketing mid-career so much stuff did not make sense. Welcome to the third edition of The Three Things, brought to you by Michael Schechter , Howie Goldfarb , and me. Look at that! The third edition of three things you should read/listen to/watch to start your week out right by the three of us. What Doesn’t Kill You. Michael on NPR. I’m m torn. Two things stand out and I can’t decide. Radiolab and This American Life were both exceptional this week. Robbie and Ruthie Talk About Pickles.
SPIN SUCKS | WEDNESDAY, JANUARY 11, 2012
[Marketing] Laser Focus to Improve Customer Experience
We narrow our target markets so we can be experts in one thing. Today’s guest post is written by Lisa Gerber. had an interesting conversation at a holiday cocktail party with the COO of a ski resort. He was sharing with me a complaint he had received about the quality of grooming on the cross-country trails. It was bothering him and he was trying to decide how to respond. The problem, he explained, is people have high expectations for the cross-country trails but the profit margin is so small it’s not a priority for them. So what do you do? Offer him a refund? My advice?
SOCIALFISH | THURSDAY, SEPTEMBER 27, 2012
[Marketing] Does your culture allow for change?
We have seen countless of smart leaders fail to move their organizations to an entirely new place in their markets because they rely on conventional processes and ways of thinking to execute new ideas and models. How leaders think and frame challenges and priorities is the first of eight indicators of an organization’s real orientation and market “personality” that we identified. Assessing Challenges and Priorities: the first step of your transformation journey might just determine its destination. Not so. Why are they selected? Short-term fixes. Why is this priority a priority?
SOSHABLE | THURSDAY, JUNE 13, 2013
[Marketing] What Social Media Accounts do You Need for Business and Why?
Staying relevant in this digital era requires you to adopt online marketing strategies that will connect the experience of your customers with the corresponding technologies that enable you to deliver the right content at the right time. Though getting social is an important part of your marketing efforts you should look at networking as just a mean to help you get your message out there and to drive the traffic back to your site. It offers a huge potential for businesses to market their products and services to the second widest audience in the world. Twitter. Google+.
SOCIAL WAYNE | TUESDAY, JANUARY 14, 2014
[Marketing] What is PitchTo and How Can Founders and Investors Use It?
It ranges from none to a crowded market. Size of the Market: What is the big opportunity in terms of revenue, or user growth? 'Today I’m pleased to announce the public beta release of PitchTo. PitchTo is a dedicated platform for managing and rating founder pitches and provides a way for entrepreneurs to get feedback on their product or pitch. While working with founders on their pitch deck either preparing for demo day or investor meetings I saw an ongoing theme. The other space where PitchTo could be used is judging hackathons, pitch contest or startup weekends.
SPIN SUCKS | MONDAY, JUNE 4, 2012
[Marketing] My Son, the Social Network
Janet Tyler is co-CEO of Airfoil , a top technology PR and marketing firm with offices in Detroit and Silicon Valley. Today’s guest post is written by Janet Tyler. The new kids on the block are a royal PITA — but they’re our future. We have to know where they’re going, keep ‘em out of trouble, and maybe see if we can get them to do a little work for us around the neighborhood. These kids—they go by the snooty name, “social media”— aren’t even teenagers yet—Little Twitter is six, Fickle Facebook is eight, LinkedIn is all business at nine, and Pinterest is still in the bassinet.
SPIN SUCKS | WEDNESDAY, AUGUST 31, 2011
[Marketing] 5 Reasons I Should Get More Comments than Gini Dietrich
Michael Schechter is the Digital Marketing Director for Honora Pearls, a company specializing in freshwater pearl jewelry. Today’s Coup de Blog is written by Michael Schechter. Every day, Gini Dietrich leads you to believe that she is kind enough to provide others an opportunity to give their voice on this blog; to share in her audience. This is a flat out lie. Having been a long time reader of Spin Sucks, there is one clear and, frankly, sinister intent for Gini’s so-called generosity… she gets to trounce us all in sheer volume of comments. Today, I’m turning the tides. Agree?
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Marketing] A Behavioral Model of Information Seeking on the Web
For example, market research companies, financial institutions, industry associations, and government organizations make available on Web pages their reports, bulletins, and newsletters that analyze ongoing developments in their areas of watch. Formal searches could be a part of for example, competitor intelligence gathering, patents searching, market demographics analysis, and issues management. 1998 ASIS Annual Meeting. Contributed Paper. Behavioral Model of Information Seeking on the Web -- Preliminary Results of a Study of How Managers and IT Specialists Use the Web. Abstract.
SPIN SUCKS | MONDAY, APRIL 11, 2011
[Marketing] Invisible Boundaries: Expats and Social Media
first discovered Spin Sucks when Gini Dietrich wrote Why Brogan’s Bigger Ear marketing is wrong , and loved the way she treated Martyn Chamberlin , her critic. Global brands need to recognize that those who are vocal on social media are more important to their market share than another aggressive multinational moving in. John Falchetto , the serial entrepreneur, has worked on three continents helping other expatriate entrepreneurs to start-up, grow, and succeed in challenging environments all around the world. Rules regarding how to deal with others, online or off, are essential.
SPIN SUCKS | THURSDAY, SEPTEMBER 2, 2010
[Marketing] How Do We Get On the First Page of Google? | Spin Sucks
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 02 2010 How Do We Get On the First Page of Google? SEO education, I would recommend our free SEO Education Hub: [link] There is also [link] which is a free marketing training and certification course. Which resources do you recommend?? Leave a comment!
PUSHING SOCIAL | THURSDAY, JULY 24, 2014
[Marketing] Why Your Blog Must Sell Sell Sell
Content Marketing and blogging is the process the salesperson uses to communicate their empathy, selflessness, and value-based story in a confident way. routinely meet so-called marketing experts that can’t increase sales. 'Ogilvy was the quintessential ad man. His agency created iconic advertising that still inspires creators today. He was also famous for focusing on his ad''s performance instead of awards. He summed his philosophy in 6 words. It’s not creative unless it sells. It’s Not Creative Unless It Sells” - often quoted by David Ogilvy. Blogging Ghettos and Shantytowns.
THE RELATIONSHIP ECONOMY | MONDAY, OCTOBER 28, 2013
[Marketing] Here Is What Smart Companies Get That Others Don’t
That isn’t just a marketing slogan coined by Apple the ability of an organization to think differently drives everything they do and why they do it. 'There is nothing more alarming to a man than when a woman says “you just don’t get it” That phrase implies many things including you are not listening, you don’t understand or you are so arrogant you don’t care to try to either. In others words the phrase or feelings of “you just don’t get it” implies a serious disconnects that are usually followed by trouble ahead. What Smart Companies Understand.
THE RELATIONSHIP ECONOMY | WEDNESDAY, JULY 7, 2010
[Marketing] Borrowing Social Currency?
Productivity increases revenue if and only if there is a market willing and able to consume what you produce. If I borrow money from you to pay my expenses then you borrow money from me to pay your expenses and neither of us can really afford our expenses what happens? We both default on our debt which hurts both of us and everyone tied to the monetary system. Just like individuals, nations borrow money and just like individuals, they also have to repay their debt along with interest! And why some nations can’t borrow money? third is by taking loans from other countries.
UNSPOKEN | SATURDAY, SEPTEMBER 15, 2012
[Marketing] Let’s Stop The Bull*hit – Traditional Media is Not Dead!
The majority of companies, brands and small businesses believe that marketing is an all-powerful god but they don't realize that the marketing tactics they use are broken and have been out of date for at least twenty years. In another work, Purple Cow: Transform Your Business by Being Remarkable , Seth Godin states, “The traditional approaches to marketing are now obsolete. One hundred years of marketing thought are gone. If a brand wants to be successful, it needs to look beyond its existing markets. This was reinforced when a 24/7 Wall St./Harris
WEB METRICS GURU | SUNDAY, NOVEMBER 21, 2010
[Marketing] Monitoring Social Media 2010 London and Integrasco Event Presentations
That got me thinking on how value for a object or service is often set by an market or trading service. Sure, there are people coming up with some figures, but there is no currency exchange, no market where one could or would want to exchange friends or ReTweets, for example. It’s not clear to me if such metrics could really be plugged into any ROI equation unless someone assigns some monetary value to these things and be willing to pay for that value. Here’s the presentations for both appearances. Social media roi tracking london 11-22-2010 – final.
TRADESMEN INSIGHTS | MONDAY, NOVEMBER 21, 2011
[Marketing] Trends in Distribution and What it Means to the Distributor/Supplier Relationship
Al Bates, long-time industry expert focused on profitability, wrote in 2004 The Ultimate Disconnect that conflict is driven by different goals – manufacturers want distributors to compete in their territories, while distributors would prefer to have exclusive territory for that brand; manufacturers want attention paid to their brands, while distributors focus on a mix of products to meet end-user demand; and finally according to Al at that time, manufacturers are more focused on sales growth and market share, and distributors are more focused on profitability. think people forget this.
MYRLAND MARKETING | WEDNESDAY, JUNE 11, 2014
[Marketing] General Counsel: “Lawyers, Know My Business”
During my in-house legal marketing days, we had the water company as a client. 'Even though the rapid-fire GC Panel at last week’s LSSO Raindance Conference was filled with pages full of suggestions (some of the one-liners were priceless), there were a few recurring themes I can’t get out of my head. We’ll start with just one of those themes today, but I will tackle more in the coming days. If you look below, you can see a few Tweets I shared as I listened to our panel. If you see abbreviations, please remember we are limited to 140 characters on Twitter. KEY TAKEAWAYS.
SPIN SUCKS | WEDNESDAY, JULY 14, 2010
[Marketing] Either You Love or Hate Twitter | Spin Sucks
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 14 2010 Either You Love or Hate Twitter By Gini Dietrich | Email | Print | 44 Comments | On this week’s InsidePR , Martin Waxman , Joe Thornley , and I discuss the resistance people have to using social media. You can listen to it here. Where do you fall?
MICRO PERSUASION | THURSDAY, JULY 8, 2010
[Marketing] Solid Tips for Managing Your Online Social Life - The Steve Rubel.
Great marketing work. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 8 Jul 2009 Solid Tips for Managing Your Online Social Life MakeUseOf has two great sets of tips for staying on top of your online social life, without letting it run you. Part I and Part II ). This one is my particular favorite - a mind map of your online social life. youve got to be kidding.
JEFF ESPOSITO | MONDAY, JANUARY 28, 2013
[Marketing] Useful Tips for Community Managers
The 60-page ebook is filled with useful tips from leaders in the space and covers a variety of topics including the customer service/community manager dynamic, advice for new community managers and the role of community management in marketing. Perhaps the most interesting quote in the ebook is: Social Media Managers work in the marketing department. Today is Community Manager Appreciation Day. While you might think that it was something that the folks over at Hallmark invented, it was actually something out of the mind of Jeremiah Owyang.
SOSHABLE | SATURDAY, APRIL 30, 2011
[Marketing] Online Videos Rise: Where are the Advertisers?
Learn more about video marketing on this social news site. The trends are clear: more people are watching videos online and spending less time in front of the television. Perhaps more importantly, it’s easier to skip television ads thanks to technology such as Tivo than it is to skip ads online. With such clear trends, why are companies not embracing online video advertising more? This Infographic by our friends at BuySellAds has clear implications, but online video ads are only marginally increasing. We hope. * * *. YouTube advertising videos
TWIST IMAGE | TUESDAY, DECEMBER 4, 2012
[Marketing] The Future Of Digital
We live an era of exponential business and marketing growth. marketing growth. That's right, we no longer see business moving in a linear fashion. The growth has become exponential (magnificent rises and terrible burn-outs). While many pundits will argue that not much has changed in the world of business, I'm bullish on digital and the disruption it has caused - and will continue to cause in the coming years. It will also tackle what you (and I) will need to bring to the proverbial table to be employable within this time of purgatory (as I will define it in the business book).
SOCIALNOMICS | WEDNESDAY, NOVEMBER 26, 2014
[Marketing] The Important Role Of Social Influencers
The customer is the most powerful tool in marketing. In fact some would say it’s changed the balance in the way brands actually market their product. And marketers aren’t going to be giving that up easily are they? '(Image URL: [link]. It’s pretty much common knowledge that we’re more likely to trust word-of-mouth than an advert on television. We’re more likely to trust the washing powder that Jane got 10-year-old Randall’s grass stains out of his trousers than an advert claiming it produces whiter results than an ordinary non-bio. Image URL: [link]. Socialnomics
BLUE FOCUS MARKETING | SUNDAY, FEBRUARY 16, 2014
[Marketing] [VIDEO] IBMer @AndrewGrill talks @SocialEmployee w/ @CKBurgess #SocBiz #IBMConnect #IBM
It also features brief thoughts from myself, Blue Focus Marketing (@ BlueFocus ) President Mark Burgess (@ MNBurgess ), and brief clip from a conversation we had with our esteemed colleague-in-arms and author of Socialized! The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. As I explained then, there is always electricity in the air whenever I’m in a room full of IBMers.
SOCIALNOMICS | WEDNESDAY, FEBRUARY 22, 2012
[Marketing] Super Bowl XLVI Goes Social: Amplifying the Game Experience Online [INFOGRAPHIC]
Using the Awareness Social Marketing Hub , our on-demand social marketing management software (SMMS) as the exclusive backbone to their operation, the Host Committee was able to capture the game’s excitement via social channels and extend the value of the game online. Share your thoughts in the comment section below, on Twitter (hashtag #Awarenessinc ) on Facebook at Social Media Marketing Best Practices, or on LinkedIn at the Social Media Marketing Mavens Group. As a result, the Social Media Command Center generated over $3.2 How did you do it? Mike Lewis.
WAXING UNLYRICAL | THURSDAY, SEPTEMBER 6, 2012
[Marketing] Reviving the Customer Experience – One Food Truck at a Time: Part 2
Jeff already told us all about how he got involved in the food truck business, his marketing lessons and advice, what inspired him to start Food Truck Advisors , and how he thinks the food truck industry is reviving the customer experience. When did you realize you needed to incorporate Twitter as part of your own food truck marketing strategy? What do you think are some key marketing elements for success in the food truck industry besides what you may have already mentioned? I know, I know, the anticipation was killing you. It’s ok, we’ll wait.). And respond.
SPIN SUCKS | THURSDAY, DECEMBER 4, 2014
[Marketing] Three Strategy Games that Help in Business
Related Stories The PR Win of 2014 Why Emotional Headlines are Good for Your Content Marketing The Secrets to Becoming Part of the Spin Sucks Crazies. 'By Gini Dietrich On the third day of Christmas, Spin Sucks gave to you… three strategy games, two Crazies secrets , and the PR win of 2014. You’ve likely read this story before, but in my 20s, when I was a young whippersnapper, the feedback I got on my reviews every year was, “You need to be more strategic.” ” But no one told me HOW to be more strategic. You know how I learned? Trial and error. Who will be there?
BILL HARTZER | WEDNESDAY, FEBRUARY 19, 2014
[Marketing] Search Engine Rankings for January 2014: Search Queries up 8 Percent
'Every month about this time comScore releases its search engine market share data for the previous month. During January 2014, Google continued their reign in the search engine market with 67.6 percent the market share. try to cover this every month, and report the search engine rankings. Microsoft had 18.3 percent, and Yahoo! with 10.4 percent. Here’s some more detail: 19.6 billion search queries were conducted in the United States during January 2014. What’s interesting to note, there were 13.2 billion search queries performed: which is up 7 percent. Yahoo!
SOCIAL WAYNE | THURSDAY, OCTOBER 30, 2014
[Marketing] Photos from the San Francisco Giants World Series Game 7 Celebration in the Streets of SF
This was Market Street after the game. 'Photos from the San Francisco Giants World Series Game 7 Celebration in the Streets of SF. photos San Francisco game 7 giants world series
DANNY BROWN | SUNDAY, JULY 25, 2010
[Marketing] Why Arkayne is Good for Your Blog and Business - Danny Brown
You might also like: Creative Social Sharing to Promote Your Blog Why Loyalty and Mobile Marketing is the Future for Retail How to Use Blog Lists for Your Social Media Strategy Tags: arkayne , blogging , Business , social media 14 voices - share yours! 5 Online Marketing Skills Learned While Blogging | StayOnSearch says: August 10, 2010 at 8:01 am [.] Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Why Arkayne is Good for Your Blog and Business July 25, 2010 14 voices share yours! Simple.
DANNY BROWN | SATURDAY, JANUARY 22, 2011
[Marketing] Help Me Choose a Name?
It might be on strategy; marketing; building loyalty; business; blogging; social media; and more. Beginning on Sunday January 30, I’ll be running an ongoing series on the blog that answers a new question each week from you, the readers. Originally I was going to call it Sunday School, since it’ll be posted on a Sunday and it will have an educational slant (yeah, I know, not very original). But then I was thinking some folks might think it’s a religious thing, and I wouldn’t want to confuse or upset anyone. So… any ideas?
ARI HERZOG | SATURDAY, NOVEMBER 27, 2010
[Marketing] When Your Email Message is Bounced
Related posts: Why Email Marketing Still Sucks. Email Marketing Examples Not to Copy. You can email her as many times as you want between December 9 and January 12, but your messages won’t be read. Your electronic mail will be automatically delivered to danah boyd’s trash and you will receive a bounce-back note that she is on vacation and does not want to be disturbed. What if she didn’t employ an auto-response? What if she merely ignored your attempts to reach her? How to Clear Your Email Inbox Today in 2 Steps.
TWIST IMAGE | FRIDAY, SEPTEMBER 14, 2012
[Marketing] Another Kind Of Advertising Agency
didn't get into the marketing industry to make consumers feel "less than" unless they bought the products or services that I was representing. got involved in marketing, because I enjoy the practice of better understanding human nature, why we buy and how can we better inform people to make decisions that are more aligned with their goals and values. marketing industry. Why is it that so many advertising professionals eventually retire and become consumer advocates? Are they atoning for their sins? This is the commonly held perception. It's not always easy.
STEPHEN P SMITH | WEDNESDAY, FEBRUARY 16, 2011
[Marketing] Creating Your Social Media Space
As well as: I would encourage burgeoning Social Media Marketers to create social assets under another name or handle, with the exception being LinkedIn. Stephanie Weingart, writing at Blueglass , has some advice for those that are new to the Social Media marketspace: Graduating from college with a degree in Doesn’t Really Matteronomics is commendable. Knowing that you belong in the field of Social Media is better. Having a strong urge to work in the emerging space and create ideas (either client side or agency side) is the ideal place to start.
THE WAY OF THE WEB | THURSDAY, JULY 22, 2010
[Marketing] Summer iPadwatch
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious?
WORKFACE | FRIDAY, DECEMBER 9, 2011
[Marketing] A Philosophy of Humanlike Customer Communications on the Internet
Until this question is dealt with in a meaningful way, new web-based technologies may fall short of market desires. A burgeoning trend in online technology development is to improve customer experiences by making digital encounters “more human” But what exactly does being “more human” mean? There doesn’t seem to be a satisfactory answer to this question yet within the Internet pundit community. To answer the question of what it means to be a human on the Internet , we first need to assume that online technology can provide a humanlike experience.
ARI HERZOG | FRIDAY, SEPTEMBER 30, 2011
[Marketing] How to Avoid Action Figure Disorders
Ari Herzog provides social media marketing and editorial services. The Acute Action Figure Addiction Disorder Council of Australia released the following public service announcement about two years ago, but it is as relevant today as it was then. Please watch and learn how you can fulfill your life to avoid the serious addiction that adults sometimes develop. The takeaway is clear. If addictions can be developed from Boba Fett fascinations, then surely you can be afflicted from being on the internet too much. Twitter and Google+ are not far behind. Thank you for reading! Productivity
DANNY WHATMOUGH | MONDAY, MARCH 2, 2015
[Marketing] All eyes on Madonna, but she’s not the social media winner for #brits2015
'Since the Super Bowl went dark, real-time marketing has officially become ‘a thing’ on social media (some would argue we’ve been doing real-time marketing for years, but that’s another blog post). The UK’s premier pop music event was always going to be a hot date for brand marketers – in fact, our consumer team live-tweeted the whole thing last year for a brand. Not only were they shunned by the media and brand marketers. At worst, this results in everyone trying to create amusing ways to hijack any public event going. Enter the Brit Awards. link]. million).
PROACTIVE REPORT | TUESDAY, MARCH 12, 2013
[Marketing] Create and Optimize Visual Content: a new PR skill
Make sure your Marketing and PR teams are trained and can effectively use the power of visual content in 2013. Forbes called the rise of visual content the breakout trend of 2012. As early as 2007 Jakob Nielsen’s eye tracking studies showed that images attract attention. And attracting the attention and interest of a visitor to your newsroom or brand content online is vital in this overcrowded content world. Here are a few stats to show the impact of visuals: Content with compelling images get 94% more total views on average than content without images. note the word compelling).
SOCIALNOMICS | TUESDAY, APRIL 26, 2011
[Marketing] Royal Wedding is Taking Over Social Media
According to London-based independent search marketing specialist and technology firm Greenlight, new research shows that in the past seven days the nuptials are getting one new mention every 10 seconds. Royal Wedding discussions are taking over social media. The aforementioned figure is expected to grow exponentially as the wedding date approaches, and has already bulked up by 700 percent since measurement levels started in March. Within the last week, Greenlight has reported a huge increase in Royal Wedding discussions and chatter across numerous social media channels.
NET-SAVVY EXECUTIVE | THURSDAY, JUNE 16, 2011
[Marketing] Driving Intelligence and Analytics with Omniscience
And although it looks highly theoretical, it's already suggested a practical application that I haven't seen on the market. It started with a simple challenge: if I were to draw a big circle around the things I find interesting enough to follow and declare them to be one thing, how would I label it? To avoid flying completely off into pointless musing, assume that it's relevant professionally. Considering that the circle included social media, analytics, intelligence, geopolitics, and natural disasters—to pick a few—the label wasn't obvious. The label was Omniscience.
KIKOLANI | FRIDAY, MAY 18, 2012
[Marketing] Fetching Friday – Resources Mashup & Baboons in a Car
Guide To Developing Your Content Marketing Strategy – From the webinar “Implement These 10 SEO Tips, You Must” comes a guide to developing a comprehensive content marketing strategy. 25+ Tools for Real-Time Marketing – We’re about to document the 25+ tools marketers need to know about if they’re serious about real-time marketing. Ways to Grow YouTube Subscribers and Your Exposure – YouTube Marketing Strategy: How to get subscribers with strategically placed annotations, call-to-actions, your blog and Featured Channels.
DANNY BROWN | MONDAY, JULY 26, 2010
[Marketing] The Power of Emotional Impact - Danny Brown
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts Don Power - Marketing Consultant | Social Media St moderator Pending approval Rate Down Rate Up px; width: px;"> Danny;These days, how many things can make one weep with joy, love, hope and humanity?This Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs The Power of Emotional Impact July 26, 2010 11 voices share yours! There’s no doubt that influence is a constant hot potato. Funny how influence works, huh?
TWITIP | MONDAY, DECEMBER 21, 2009
[Marketing] Content Planning to Add Value to Your Tweets
For those who use Twitter for marketing purposes, you need to have so much more than just “Hi I’m here buy my thing Having a plan saves so much time and for me, it’s imperative I save my clients as much time as I possibly can. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Alison Rothwell @alisonrothwell Alison is the founder of the SEO Training Club - shes also a mama, geek, gardening freak and entrepreneur. Maybe it’s me? Best Regards.
SAYING IT SOCIAL | TUESDAY, JUNE 22, 2010
[Marketing] How Businesses like Sylvan Learning Center and Computer Explorers.
Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Businesses like Sylvan Learning Center and Computer Explorers Can Use Foursquare Depending on where you live you may be seeing more and more businesses advertising that they participate in Foursquare. Nothing like starting word of mouth marketing young! « Previous | Next » About Saying It Social, LLC provides Social Media Marketing & Local SEO Services for Franchisees & other Small Businesses. You will also notice that uploading a photo is an option.
SOCIALFISH | TUESDAY, JANUARY 13, 2015
[Marketing] Essential Nonprofit Software of 2014
Holding over 80 percent of the market share, Quickbooks is the undisputed leader in accounting software. 'As we watch some of our wildest sci-fi fantasies become reality , the potential of technology seems limitless. From fax machines, to email, to smartwatches, technology has transformed the way the world does business. But with the wealth of business tools and technology available, creating a consideration set for your business can seem like a monumental project. This is especially true for nonprofit organizations with limited financial resources and the need to please stakeholders.
SOCIAL WAYNE | WEDNESDAY, NOVEMBER 24, 2010
[Marketing] The best iPhone QR Code Reader Application is?
For more iPhone QR Code reader apps, see my post: 10 iPhone QR Code Reader Applications to get you ready for the QR marketing madness. While looking at my analytics I notice a lot of people searching for the best iPhone QR Code Reader Application or one of the following QR iPhone app related terms: qr code reader iphone. qr code generator app. qr code, iphone. qr code reader for iphone. QR iphone. iphone qr code reader. qr readers. Both apps are great with QuickMark with a slight edge over Optiscan due to additional features and linking to online profiles. The apps: FREE.
BRASS TACK THINKING | MONDAY, SEPTEMBER 15, 2014
[Marketing] Where I’m Headed Next
As of today, I’m officially the SVP of Marketing for Sysomos , focused on their MAP and Heartbeat platforms for social analytics and intelligence. Fast forward to earlier this summer, and I got an intriguing call from recruiter extraordinaire, Joe Pugliese at Blackpoint Partners about Sysomos’ need to fill a key marketing leadership position. (Seriously, Lots of consolidation, a more mature market and customers with evolving needs, and yet some strong opportunity for the right players to break through the clutter and confusion to fill some very key gaps.
DREW'S MARKETING MINUTE | FRIDAY, APRIL 6, 2012
[Marketing] Do you SoLoMo?
I know — it sounds like a line dance but it’s actually a quickly emerging marketing trend that you need to have on your radar. For example this morning, I have a meeting at Gateway Market. SoLoMo is the combination of social, location and mobile. It takes the form of mobile phone apps that combine social networking and location data. The blend of these makes perfect sense. We know that social is working for local businesses. business with 100+ fans are experiencing a much higher engagement and click-through rates. That’s where SoLoMo fits in perfectly.
JACOB MORGAN | TUESDAY, JANUARY 18, 2011
[Marketing] The “True But Useless” Problem
In fact listening to the discussions around social business today is a bit like walking into a flea market where everyone is screaming at you trying to get you to come to their table. We’re also going to need to improve how your sales, marketing, and support teams work together. In the social business world we hear about a lot of truths that practitioners, analysts, vendors, and consultants throw out into the air. The problem with truth is that by itself it isn’t always very helpful. Client : Ok. Client : …Ok. Client : …&%$!? Chances are no.
SPIN SUCKS | TUESDAY, JULY 13, 2010
[Marketing] Ten Tips to Improve Your Writing
17, 2010 #FollowFriday: The Bike Whisperer A Rose By Any Other Name…Might Not Be As Marketable Blog: Share Your Link Love Spinonomics Attire Not Appropriate for Public Speaking Arment Dietrich Is No Longer a PR Firm? While everybody else tried to stretch into two pages dreams of DisneyWorld, Six Flags, or the beach, I wrote about the religious and historic significance of Rome, and how that one-of-a-kind culture has affected every generation since its Biblical beginnings. Yes, I was a nerd with a penchant for prose. also easily sunburned. or “can I verify this?’, Go to bed.
GEOFF LIVINGSTON | WEDNESDAY, SEPTEMBER 1, 2010
[Marketing] The Four Primary Types of Social Media Strategy
It’s no coincidence that co-founder Chris Heuer is the original proponent of participation is marketing on the social web. This seems pretty easy, but there’s a fine line between serving and spamming, which most inexperienced marketers cannot delineate. “Smart marketing all around, said Susan. Image: Water chess board by cozmicberliner. The following is draft material for my next book, Welcome to the Fifth Estate (the follow up to Now Is Gone , which is almost out of print). Comments may be used in the final edition. Image: #gapmagic by GoonSquadSarah.
T2 SOCIAL | MONDAY, MAY 5, 2014
[Marketing] 6 Social Media Best Practices You Probably Aren’t Doing (And Should)
mix of the two is an important component of any strong content strategy and content marketing campaign. 'With the constantly changing social media landscape, it’s hard to keep up with trends. There are a lot of hugely beneficial and fairly simple social media best practices in which brands and individuals should be participating, but most people simply don’t know about them. Social moves at such a high speed, that it can be difficult - and for some, even tedious – to keep up. Leveraging Employee Advocacy. Taking Advantage of LinkedIn. Screenshot taken 5/2/2014.
T2 SOCIAL | FRIDAY, OCTOBER 4, 2013
[Marketing] How Social Media is Changing the World [INFOGRAPHIC]
That goes to show how this new media has penetrated virtually every market. 'Social media is changing the world and the proof is in the numbers! When we write articles, we are often talking about how social media is changing the world from a business perspective. But when we take a step back, we can see just how important social media is on a much grander scale! This great infographic from MyLife shows how social media has made a dramatic impact on our lives. Perhaps the most interesting piece of data in the infographic is how people aged 50-64 spend roughly 2.4
DIVA MARKETING BLOG | FRIDAY, JUNE 25, 2010
[Marketing] Classic Black Dress Posts
Some people might call Matt's idea an "evergreen post; this is Diva Marketing after all and I prefer - "Classic Black Dress Post." Girlfriend, Please enjoy one of Diva Marketing's Classic Black Dress Posts - August 31, 2008 life just happens. What might this have to do with marketing, or branding you may ask? For me social media marketing is making that happen more so every day. Last Sunday night I was chatting with a few hundred people about blogs on Mack Collier's popular Tweet Chat #blogchat. What's a tweet chat? Glad you asked. couldn't help but think.
SPIN SUCKS | FRIDAY, JUNE 1, 2012
[Marketing] #FollowFriday: Nate Riggs
He sold his business to The Karcher Group , a web marketing firm, and now is their director of social business. I finally got to meet Nate Riggs last week and he’s exactly as I expected. Funny, charming, smart, and (yes, I’ll admit it) really good looking. He works and lives in Columbus and helped last week’s #FollowFriday, Michael Bowers , figure out the educational tracks for the Ohio Growth Summit , get the speakers secured, and organize the topics. He even moderated some of the panels, which he was really good at doing. Nice going, Gin! And he is flourishing.
SPIN SUCKS | FRIDAY, APRIL 1, 2011
[Marketing] #FollowFriday: Marcus Sheridan
Part lion, part swimming pool business owner, part sales and marketing genius, Marcus is the real deal. You know how you discover someone online and you feel like you’ve known them your entire life? That’s how I feel with Marcus Sheridan aka The Sales Lion (or Muffasa as Ingrid Abboud calls him). One of my biggest issues with some bloggers and journalists is they espouse “wisdom, but they’ve never done it. Marcus isn’t one of those guys. If he’s recommending it, it’s because he’s tried it and he has mistakes and successes to teach you.
SPIN SUCKS | FRIDAY, MARCH 25, 2011
[Marketing] #FollowFriday: The Friendly Blogger
I’ve been reading her blog lately, though, not because she’s funny, but because she’s teaching me a good deal about search engine marketing, the right way to build your database, and how to make a little money while you experiment. You know how, when you set out using the social tools, you really have no idea what you’re doing, let alone what kind of brand you’re going to build? That was just me? Well, Lisa Drubec had it all figured out when she named her blog The Friendly Blogger. Not only is she friendly, she’s hysterical. Follow her on Twitter.
TRADESMEN INSIGHTS | THURSDAY, JULY 21, 2011
[Marketing] Tips on How to Avoid Blogging Mistakes
Marketing Tips Social Marketing cindy king how to avoid blogging mistakes Social media examinerIf you do a blog and aren’t getting the results you were hoping for, maybe you’re doing something wrong. recent article by Cindy King in Social Media Examiner, 21 Dangerous Blogging Mistakes (and How to Fix Them) outlines some items from industry leaders on what they see as the biggest mistakes. It’s a good read and we’re all guilty of some of these. Here are my top 5 favorites: Not understanding your audience – What value do you bring to the table?
STEPHEN P SMITH | THURSDAY, AUGUST 30, 2012
[Marketing] Work.Smarter! Volume Two is Here
Get better at marketing your business. I want to help you help yourself. Get better at doing your work. Get better at understanding your work. Get better at managing your work. These topics are all covered in my new book and I can’t wait to share it with you. Note: Amazon Prime members can borrow the book for free from the Kindle Lending Library ! Special Offer! Volume One is free for all Kindle owners (or Kindle for PC) from Thursday, 30 August through Saturday, 1 Sept! Click the link below to get an instant download, and click Volume two for the new low price of $4.99.