BILL HARTZER | TUESDAY, JUNE 5, 2012
[Marketing] A Social Media Game-Changer? Facebook Quietly Launches Promoted Posts
Although that may be useful if you’re looking for a new roommate or on a job search, it also opens the door for further infiltration of our news feeds with marketing material. Christopher Wallace is Vice President of Sales and Marketing for Amsterdam Printing, one of the nation’s largest providers of promotional products for businesses large and small. For any business or organization using a Page rather than a personal ‘profile,’ the change occurred quietly. Facebook isn’t reinventing the wheel here. Social Media
JEFFESPOSITO.COM | WEDNESDAY, OCTOBER 27, 2010
[Marketing] Picking a new social media monitoring service
With unlimited users, the tool can easily be shared with multiple parties including customer service, product marketing and the communications team. Cheers, Teresa Teresa Basich Content Marketing Manager Radian6 [link] @TransitionalTee jeffespo Hi Teresa, No problem, I was very happy with the tool and the widgets are awesome. My search did not incorporate everyone in the market. Therefore, M¦ Buzz entered into the social media monitoring market via a partnership with Techrigy SM2 in April 2009. With Radian6, adding sentiment to posts, Tweets, videos, etc. Thanks!
MINDJUMPERS | MONDAY, JULY 26, 2010
[Marketing] Can an Unknown Brand Become Word of Mouth? | Mindjumpers
The Indonesian headache reliever brand Dumin was introduced at the market year 2005. Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved » Can an Unknown Brand Become Word of Mouth?
MINDJUMPERS | WEDNESDAY, AUGUST 11, 2010
[Marketing] Viral Video Ad Update: Hip Hop Hamsters Closing In On Old Spice
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « The Business Behind Facebook Five Digital Channels For Word of Mouth Marketing » Viral Video Ad Update: Hip Hop Hamsters Closing In On Old Spice Posted by Jonas Klit Nielsen Aug 11th, 2010 Tweet Old Spice owns the spot as the top Viral video Ad right now, but the gap is closing in – it’s the hip hop hamsters. Little less than a month ago, I was standing on a parking lot in San Diego. Our rented car had broken down, I really liked that car, a mid size Dodge. Now to the POINT.
CONVINCE & CONVERT | WEDNESDAY, FEBRUARY 19, 2014
[Marketing] Is This the Year of Emotion for the Brand Bowl?
” In what many advertisers have liberally renamed the Brand Bowl, marketers showed a softer side with a more deft touch in their megawatt-exposure spots. 'After the Super Bowl, the NFL themselves noted that this year’s ads were surprisingly devoid of “crude jokes” or “sexual innuendo,” and also noted that “uncomfortable scenes were missing.” Even GoDaddy, the venerated Party-Ejected Frat Boy of the advertising event somehow managed to only show a woman. Read the whole entry.
ENGAGING BRAND | TUESDAY, OCTOBER 14, 2014
[Marketing] Do You Reward Your Social Shares ‘Holder’
'In an age of digital marketing who invests in the business? The issue is that although finance backers are rewarded with interest payments… unless you invest in great content marketing then are your brand shareholders receiving a benefit for ‘sharing’ your brand story. Something to muse on… because yes, there are financial investments but in the social age there are also content investments. People who give money of course should be rewarded. People who give attention to your brand with a social share rather than a financial share also need to be rewarded.
CONVINCE & CONVERT | SUNDAY, MARCH 18, 2012
[Marketing] 4 Quotes That Show Facebook’s New Touchy-Feely Intentions
According to research compiled by data-driven social media marketing company Argyle Social (a sponsor of this blog, and the software that we use for social communication), 65-66% of 566 online retailers surveyed only post content about their own company on their Facebook pages. Jolie O’Dell nailed it in the summary of her article: Marketers love and live by calls to action, so if calls to action are illegal in Page cover photos but legal in Facebook ads, marketers will still be shelling out for Facebook ads to the tune of billions each year.
GREG VERDINO | THURSDAY, FEBRUARY 26, 2009
[Marketing] Hang with the life o' the party at SXSW
Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « Transform: possibly the best 10 minutes of your day | Main | Microsoft shows us 2019 in under two minutes » Hang with the life o the party at SXSW Now that Mashable has finally acknowledged what all y'all have been thinking for years -- that the party blows up when Verdino shows up ( see Tweetup DO #5 in Stuart C. In between, it's all party party party. Oh, and some work work work. microMARKETIN
DIVA MARKETING BLOG | WEDNESDAY, SEPTEMBER 22, 2010
[Marketing] A Stop On The microMarketing Book Tour
This is new way of marketing is occurring not through the channels of Mad Men mass communication; but fueled by micro cultures created by micro content developed by micromavens. . Diva Marketing rarely posts book reviews preferring to bring the author directly to you. Taking a cue from Mr. Verdino, Colonel Powell and my mom - who told me wonderful gifts come in small packages (I think she was talking about bling but in away this is marketing bling!). For a cool example of micro content check out Social Media Marketing GPS . Colin Powell. your customers. . Caution!
DIVA MARKETING BLOG | SUNDAY, JULY 4, 2010
[Marketing] Twitter Twisted Recipes For The Fourth of July
Enjoy! . Read more - Martha Stewart's Twitter Recipes complied by Diva Marketing Celebrations for the Fourth of July are wrapped in tradition. In Hot'lanta the 41st Peachtree Road Race again closed Peachtree Street in Buckhead through Midtown to accommodate 55,000 runners, joggers and power walkers. Tonight there will bo over 800,000 people, with blankets and picnics at the Esplanade on the Charles River, who will enjoy a night of Boston Pops, fireworks and @craigyferg. There will also be millions who will turn on the grill and kick back with family and friends.
BLUE FOCUS MARKETING | TUESDAY, JUNE 17, 2014
[Marketing] [VIDEO] Watch @MNBurgess Discuss “The Rise of the Social Employee” at @tedxnavesink @TEDx @SocialEmployee #SocBiz
The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. 'Last month, I had the great honor of presenting a talk at TEDxNavesink ( @tedxnavesink ) at Two River Theater in Red Bank, NJ. am proud to announce that the video is now available online. My sincerest thanks to everyone at TEDxNavesink for inviting me to be a part of this fantastic event. Please check out @SocialEmployee media buzz!
NOWSOURCING | TUESDAY, OCTOBER 4, 2011
[Marketing] NowStreaming: Rage Comics
The presentation centers around the spread and usage of Rage Comics, as well as how they can be applied to marketing. NowStreaming is our new collection of videos that we have created to help others learn the various aspects of Internet marketing. In this video, NowSourcing’s Rose Wallace goes through the ins and outs of Rage Comics. Because of their popularity on the online community, Rage Comics are quickly becoming a great way to gain views, subscriptions, and even customers to your site. To view all of our videos, head to the NowSourcing YouTube Channel. Rage Comics.
SOCIAL WAYNE | SUNDAY, FEBRUARY 5, 2012
[Marketing] Day 5: People of color impacting the social web – Joselin Mane – #29DaysofDiversity
passionate Internet Marketing Consultant with 20 years of computer technology experience. Add my 10 years of Online Marketing experience and 12 years of Business Development experience, and you get a powerful combination that is rarely seen in this new media market. He specializes in wrapping marketing around technology to help grow his clients’ businesses in more efficient ways. His international experiences gives him a strong foundation from which he has developed global marketing campaigns for my clients. As we all know, February is Black History Month.
DIVA MARKETING BLOG | MONDAY, AUGUST 4, 2014
[Marketing] Why I Write - Blog Hop "Old Fashion" Meme
However, I never really knew I was until I started Diva Marketing. to tell stories; you might have noticed that most of the posts on diva marketing wrap around a story. . 'When BBF Yvonne DiVita, author/founder of Lipsticking and BlogPaws , asked me to play along on an ''old fashion'' blog meme or blog hop, I immediately said yes. Blog memes were popular before blogs were social media. So this post is not only fun but a bit nostalgia. . I''ve always wanted to be a "Writer." Funny because I wrote all the time. write in coffee shops, on planes, on trains, in parks, in a car.
ONLINE COMMUNITY STRATEGIST | SUNDAY, JANUARY 24, 2010
[Marketing] When members go rogue and other community frustrations
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed When members go rogue and other community frustrations January 24, 2010 in Community management | Tags: community manager , online communities I have a rogue group of members in my community. They don’t think I know it. But I know it all too well. Their tactics are completely juvenile. They plot against other members, and pat each other on the back when their antics cause others grief. have struggled with handling this group.
ONLINE COMMUNITY STRATEGIST | FRIDAY, JUNE 11, 2010
[Marketing] Here's why you can't leave a community unmanned
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Here’s why you can’t leave a community unmanned June 11, 2010 in Community management First off, this is not a bash against my former employer. They did what they had to do, much of which involved figuring out next steps for the community and how they’d like to see it develop going forward. That, I understand. After all, no one knows the struggles better than me, the person who launched and managed it from its infancy. del.icio.us
TWITIP | THURSDAY, JANUARY 28, 2010
[Marketing] The Group Hug Effect
you’re suggesting people to actually “learn to use Twitter to the best of your ability … that’s smart, but rarely people want to learn about Twitter, they’re dazzled with the so-called get 1,000+ followers instantly type of how-to guides… it’s a shame that such products are on the market. There’s a point to the criticism and I hope you’ll stick through it long enough to get to the end and join me in the discussion. It has to do with Twitter, blogging, and social media. Great quotes, great posts, and great discussions. Dominate it.
MOBILEGROOVE | WEDNESDAY, SEPTEMBER 15, 2010
[Marketing] BEST & BRIGHTEST: COM #238: New Nokia CEO, UX & MSG “Pick Of The Week”
By way of background, Carlo Longino (our host at COM #238 this week) and Russell Buckley (perhaps best known now as Global Chair Emeritus; Mobile Marketing Association and AdMob Evangelist) launched the COM over at the MobHappy blog with this post on October 13, 2005. The countdown starts! Just one month until the Carnival of the Mobilists marks its fifth anniversary. Since then we’ve grown to over 100 and we continue to add new Mobilists and mobile enthusiasts around the world. firstname.lastname@example.org ). So let’s roll on with this week’s line-up. Read COM#237 here.
NOWSOURCING | FRIDAY, JULY 13, 2012
[Marketing] RIP Digg: Enter the New Social Media Frontier
” - Tamar Weinberg , former top user of Digg, author of The New Community Rules: Marketing on the Social Web. Digg truly revolutionized social voting & fueled a new paradigm of social media marketing in Twitter’s infancy & with Facebook’s rise. Early Times. Back in the old school days of the social web (2005-2008), Digg.com was the place to be. If you were a top Digg user, you had clout (not klout, that’s for newbies, stick with me here) in the newly emerging Web 2.0 world. Connections were made and lifelong friendships emerged. People were happy.
ENGAGE | MONDAY, OCTOBER 15, 2012
[Marketing] Are J-Schools Finally Going Digital?
The digital journalists of today have to navigate the middle ground between traditional journalism (solid reporting and writing skills), programming (fluent or semi-fluent in HTML and CSS), graphic design (comfortable with PhotoShop) and marketing (attracting and building a following through social media). There’s been a lot of hand-wringing in the professional media and higher education over the state of journalism schools. Are they worth it? What are kids these days really learning? There’s merit to these questions, for sure. thought it was all coming together.
WEB METRICS GURU | WEDNESDAY, FEBRUARY 2, 2011
[Marketing] Metrics that Matter vs. those which Don’t and Web Journal Mid January – Feb 1, 2011
Why Influencer Marketing Needs to Go Beyond Follower Counts. Why Influencer Marketing Is a Dangerous Fad (mashable.com). I read K.D. Paine’s post on Sometimes, metrics that ignore relationships are worse than no metrics at all citing a weakness of having measurements program that only crunches numbers while failing to look at the people and the relationships behind the numbers, it reminded me of lazy thinking (a.k.a. Paul Krugman’s blog post on Shiny Lazy People recently). recent M.I.T. Related articles.
SOCIAL MEDIA STRATEGERY | FRIDAY, NOVEMBER 20, 2009
[Marketing] Rethinking Public Relations Education
economics majors (how has the ability to share data globally and instantaneously impacted the speed at which the market changes?), Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Miscellaneous Personal Prof. Development Social Media Rethinking Public Relations Education Fri, Nov 20, 2009 Best Practices How should social media be incorporated into a PR degree? That’d be like adding a class for “Business Email 101. If not, why? Do they apply?
DANNY WHATMOUGH | FRIDAY, AUGUST 22, 2014
[Marketing] ICYMI – Pinterest and men, Twitter newsfeed changes, Instagram analytics
I’m a big fan of the Airbnb rebrand and this just shows what a great content marketing job they’ve done around it. This is a brilliant case study from Econsultancy looking at Amtrak’s content marketing approach. 'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Pinterest is set to ramp up male-friendly content on the site to boost male users. Tom Hanks has inspired a new typewriter app for the iPhone and iPad. Campaigns.
STEVE RUBEL | WEDNESDAY, SEPTEMBER 22, 2010
[Marketing] Lifestreaming Lessons - a 90-Day Report - The Steve Rubel Stream
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs." He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 22 Sep 2009 Lifestreaming Lessons - a 90-Day Report As many of you are aware, three months ago I did something that some considered virtual heresy. After five years and 5300 posts I shuttered my blog, Micro Persuasion, in favor of this lifestream. So what's missing?
MICRO PERSUASION | THURSDAY, JULY 1, 2010
[Marketing] Immediacy vs. Reflection - The Steve Rubel Stream
stream allows me to post the trends that I follow as a marketing person working in emerging industries. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 1 Jul 2009 Immediacy vs. Reflection My move from a blog to a lifestream format has elicited two kinds ofresponses so far: approvers and doubters. Such models favor immediacy over reflection. What'syour view?
PROACTIVE REPORT | MONDAY, OCTOBER 24, 2011
[Marketing] Changes in News Delivery Give New Power to Press Releases
The European Digital Journalism Survey 2009 polled over 350 journalists across Europe and discovered that one in three thinks that their traditional channel may well be taken off the market. Ten years ago the Internet was in its infancy and most people got their news from newspapers and TV and the public, journalists and PR people alike were all accustomed to a 24-hour news cycle. That has changed dramatically in the last five years and we now live in a 24/7 news cycle where people expect to see eye-witness accounts of events as they are occurring. Just 5% had broadband at home.
WRITTENT BLOG | MONDAY, MARCH 11, 2013
[Marketing] How to Curate Content for Your Business Blog
Content marketing is only going to get more impactful, so if you’re not on the bandwagon already, now’s the time to jump on. If you’ve been hesitating because this type of online marketing requires so much content creation, get ready for good news: You don’t have to create all that content yourself. Most of the [.]. Content Creation
BILL HARTZER | TUESDAY, SEPTEMBER 15, 2009
[Marketing] comScore Says Google Leads Internet in Brazil and India
NASDAQ: SCOR) has recently released a study that focused on Google’s dominance in two emerging Internet markets: Brazil and India. Even though Google seems to dominate the search market, Internet users tend to use Google in more in some markets than in other markets. In comparison, Internet users in Brazil and in India seem to be more obsessed with Google than in other markets. In some categories, Google is the only player of consequence, commanding considerably high market shares. comScore, Inc. In July, 2009, 29.8 percent). percent). Digg this!
KIKOLANI | FRIDAY, JANUARY 27, 2012
[Marketing] Fetching Friday – Resources Mashup & Yosemite HD
How Bloggers and Content Marketers Can Generate Unlimited Video Ideas – How to come up with great video ideas to create a regular video publishing schedule. This post walks through how to investigate your competitors’ various online marketing strategies. 11 Social Media Marketing Gurus Revealed Their Best Social Media Traffic Source The author asks social media gurus what their favorite social media channel is to drive traffic and why. The Resources Mashup. Blogging / Writing. Business / Career. Learn what it is and how to do it. Freelancing. Find out how!
LOUIS GRAY | THURSDAY, OCTOBER 6, 2011
[Marketing] Steve Jobs: An Irreplaceable Icon
Not even those of us who held our AAPL shares in the single digits and cheered when the company market cap passed $4 billion had any idea of what the next decade would bring. He was, to many, a hero - even to those who found themselves going against Apple in the market. The world's outpouring of affection for Apple cofounder Steve Jobs is remarkable. Amidst a world of awkward poor dressing techies, Steve exuded class and presented himself as being above the fray. His presentations were a masterpiece. His products were art. Each keynote worried us that it would be his last.
SOCIALFISH | FRIDAY, APRIL 27, 2012
[Marketing] Fails, the Center of the Universe, Automating, and Tracking Traffic from Social: 6 MUST READ Posts This Week
Keep a list of the digital marketing tasks that you do today and over the next few days and determine if they are repeatable tasks with predictable outcomes. Just another quick roundup of MUST READ posts you may have missed: 1. What Does a Washington Post Blogger Resigning Say About the State of Digital Publishing? Maggie McGary) – Maggie has that knack of pushing through to the harder questions when everyone else (including me) just buys what we’re told. ” Everyone knows that the traditional publications model is dying. socialbiz. socialbusiness. ASAE, WSAE, CMA.
SPIN SUCKS | FRIDAY, MAY 11, 2012
[Marketing] Gin and Topics: Man Named T-Rex and Dancing Harvard Boys
And, on top of all of that, Marketing in the Round came out and, those of you who pre-ordered it began receiving it this week and sent in pictures (which we’ve posted on Pinterest ). It’s been a crazy couple of weeks! keynoted at Social Slam , took Mr. D to Vegas for his birthday, and co-keynoted (with Jay Baer ) at Counselors Academy. But I slept for eight hours last night so I’m beginning to feel myself again. Just in time for the big Chicago book launch party on Monday night (are you coming??). And you? You’re going to check out Gin and Topics. Stick with it.
TWIST IMAGE | THURSDAY, MAY 8, 2014
[Marketing] Online Video Is Just As Expensive As TV Advertising
smarter - more profound - marketing strategy should focus on building a healthy mix of ads with great storytelling and the ability to produce, distribute and share video-based stories about your brand that you have created. content marketing. contextual marketing. marketing strategy. 'You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment. That works. Don''t be fooled.
GAURAVONOMICS | THURSDAY, JANUARY 6, 2011
[Marketing] Ten Plus Insightful Reports and Slide Decks on Asia Consumer, Youth and Digital Trends
If you liked this post, you might also like: Five Remarkable Trend Prediction Reports to Prepare You for 2011 Tracking Broad Social Trends Beyond Web and Mobile Across Asia Twenty Plus Insightful Slide Decks and Reports on Consumer Behavior in China Social Media Marketing Hall of Fame: 50 Global Case Studies Social Media Marketing Hall of Fame: The 50 Most Remarkable Platforms and Programs From 2006-2010 Times of India Story on Social Media Careers in India. I have been tracking broad consumer trends in Asia , beyond web, mobile and social. MTV/ Ian Stewart: Social Media in Asia.
SOSHABLE | MONDAY, JANUARY 7, 2013
[Marketing] Rockefeller. Carnegie. Google? How Will the FTC Outcome Impact the SEO Game?
Google also agreed to give marketers more control over their Google AdWords campaigns removing restrictions that prevented any online marketing company from managing their campaigns on competing web platforms. The playing field between search engine companies however should now be less competitive and designed to give the marketer more of an advantage with their SEO campaigns. Marketers can now implement a stronger advertising campaign for their clients across a broader spectrum of search engine. These men single handedly changed the world. Related articles.
KIKOLANI | MONDAY, AUGUST 6, 2012
[Marketing] Server Melting Traffic Generation Methods
As I am a religous SEO and Search Marketing freak, I’m also extremely passionate about creating, new traffic development strategies. Ad swaps are a kept secret, from within the internet marketing community, one that has been kept secretive long enough, in my opinion. It is a free strategy, one that is used by the more elite marketers. New to the marketing world? These are mostly a great group of marketers, but as with any income producing activity, you will always have to use common since. This is a guest post by Gregory Smith. Traffic matters. Ad Swaps.
DANNY BROWN | SUNDAY, OCTOBER 31, 2010
[Marketing] A Few Places to Catch Me This Week
Marketer Monday Chat on Twitter. The first place I’ll be is tomorrow’s Marketer Monday chat on Twitter , or #MMchat. Hosted by Jeff Ashcroft , Marketer Monday is part of The Social CMO brand , and visits a different topic each week with various marketing professionals. Jeff kindly invited me to co-host tomorrow’s chat, and the topic will be The Increasing Role of Content as an Engagement and Marketing Tool. I always feel “weird writing these types of posts. The places. You can follow or contribute to the chat via the #MMchat hashtag.
JANET FOUTS | FRIDAY, DECEMBER 30, 2011
[Marketing] Need a little Social Discipline?
By this I don’t mean you are constantly pushing out your marketing messaging and talking about business. I follow almost 4,000 people on Twitter , over 1500 on Linkedin , and more on Facebook , Google+ , blogs , forums, a zillion social networks, wikis and more. get around 800 emails a day (half of them are alerts, newsletters and feed reports for my clients). I’m not bragging, there are plenty of people with more, it’s just a fact of my life. How do I manage to do all that every day and still run a full time business? Great question. don’t. Break it down.
GEOFF LIVINGSTON | TUESDAY, JANUARY 18, 2011
[Marketing] Please Retweet This
Almost every single one of us have asked for and have been asked to RT for a fellow marketer, friend, or simply a follower. In life on Twitter, it’s virtually impossible to move far into one’s career without being asked to retweet (RT) something. But as time passes, more and more influence formulas are tied to RTs as a metric. This impacts the value of receiving RTs, both positively and negatively. There seems to be people who will ask for a RT on just about anything they do. Given the lack of capital that is involved in kicking out a RT these days, does it mean anything?
JACOB MORGAN | MONDAY, AUGUST 2, 2010
[Marketing] How CRM and Social Media Evolved to Social CRM
CRM has helped companies over the past 15 years to become more efficient in the three pillars of the Front Office: Sales, Marketing, and Customer Service. I just arrived at the CRM Evolution conference and last night I attended a pre-show meetup where I had a great conversation with Brian Vellmure. Among one of the interesting things we talked about is how he and I (and others) got involved with Social CRM. We are both very involved with and interested in Social CRM yet we came about it from very different sides even though we arrived a the same point. It’s a great opportunity.
WAXING UNLYRICAL | WEDNESDAY, MAY 9, 2012
[Marketing] When Opportunity Knocks
From Marcus, not just on content marketing, but on how to wake an audience up with a smart presentation style. If you’ve ever had an opportunity to attend a conference come your way and turned it down, thinking, “This isn’t directly related to what I do, what will I gain from it?”… read on. ve been out for the last few days, attending (and speaking at) the 2012 PRSA Counselors Academy in New Orleans. That’s Derek Skaletsky of Traackr, Gini Dietrich and Johna Burke of BurrellesLuce, in my breakout session.). Boy, was I wrong. who went out of their way to make me feel at home. It is?
SOSHABLE | SUNDAY, MARCH 13, 2011
[Marketing] The Bing-Twitter-Tsunami Debacle: Intentions Speak Louder Than Tweets
It can also be an excellent venue for marketing and promoting a brand message. As Bing learned, attempting to sneak marketing into news of a tragedy under the guise of good intentions is an insult to the intelligence of the Twitter community. Bing Marketing: “Let’s Ride this Wave!. real social media marketing firm would have understood the community and the way that social media works to they point that they would have warned the Bing marketing department of this faux pas. Instead, marketers won and Bing lost. We have donated $100K..
STEVE RUBEL | THURSDAY, AUGUST 12, 2010
[Marketing] The Nine Types of Browser Home Pages - The Steve Rubel Stream
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 12 Aug 2009 The Nine Types of Browser Home Pages via technobabble2dot0.wordpress.com My colleagues in the UK have an interesting post up about the the nine most common types of browser home pages. tend to fluctuate between iGoogle and Google. Whats yours and why? am always interested in how users set patterns to bow they use the Net - if at all. just have the new tab page open when I launch Chrome. Fosseng said.
STEVE RUBEL | SATURDAY, AUGUST 21, 2010
[Marketing] Listen to the Doers - The Steve Rubel Stream
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 21 Aug 2009 Listen to the Doers Last night was among the more memorable of my career. had the unique opportunity to dine with social media strategists who work for three giants. Joining me were (pictured above left to right) Michael Brito from Intel, Tony "Frosty" Welch from HPs personal systems group and Richard Brewer-Hay from eBay. full summary is here. Sound easy? Its not. lot of us think we know what works.
MICRO PERSUASION | THURSDAY, JULY 1, 2010
[Marketing] Getting the Mosterous from Posterous - The Steve Rubel Stream
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 1 Jul 2009 Getting the Mosterous from Posterous Posterous has a number of little features that I absolutely love. Whats great is that they primarily benefit those of you who consume and engage with my content. For more, see the photos I attached to the end of this post.) like how transparent this is. Strange! From email?
MICRO PERSUASION | MONDAY, JULY 19, 2010
[Marketing] Why One Blogger is Shifting to Friendfeed - The Steve Rubel Stream
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 19 Jul 2009 Why One Blogger is Shifting to Friendfeed Cloudnotes is a gem of a little blog I have been reading for over a year. But now the writer, Marshall Preddy, is trying something new. Friendfeed Permalink Tweet Comments 10 Comments Jul 19, 2009 Adam Clark said. Maybe I should? Jul 19, 2009 Brent Hopkins said. havent.
SOCIALNOMICS | WEDNESDAY, MARCH 30, 2011
[Marketing] Salesforce to acquire Radian6 for $326 Million
com is gaining the technology and market leader in social media monitoring, said Marc Benioff, chairman and CEO, salesforce.com. Whether you currently use Radian6 as part of your marketing, communications, research, customer service, or any other initiatives you can be assured of our commitment to your business. Salesforce.com will pay $276 million in cash and $50 million in stock for social media monitoring company Radian6. Radian6 started in 2006 and they are based in Halifax, Nova Scotia. Radian6 has been able to capture many major clients including GE, Dell, Pepsi and UPS.
WRITTENT BLOG | THURSDAY, SEPTEMBER 11, 2014
[Marketing] 9 Magnetic Headline Formulas to Grow CTR
Check out this Marketing Land post about Google+ thumbnails alongside headlines. 'Despite a massive influx of interactive multimedia, writing still rules the web. That makes powerful headlines essential for the success of any online blog or business. Everyone on the Internet is competing for clicks, so the skilled creation of alluring headlines is necessary to garner a large audience and increase the click-through rate (CTR) of your content. Luckily, the science of attracting attention through headlines can be condensed into a handful of simple formulas and tricks. Tell Them How To.
KYLE LACY | MONDAY, FEBRUARY 14, 2011
[Marketing] Enhancing Offline Relationships with Social Media
Seth makes a brilliant example in his post, Old Marketing with New Tools : Cost and speed pressure means that when you get your car serviced, it’s unlikely you’ll be greeted by the mechanic himself, wiping his hands on a greasy rag, telling you exactly what he did to your car. Why do we tend to shorten experiences? Why… as a society… do we keep inventing new ways to make things faster, harder, stronger, and compiled. Technology has managed to help our society do more in less time. Instead, you’ll get a difficult to decipher printout. If you do it right.
KIKOLANI | WEDNESDAY, NOVEMBER 30, 2011
[Marketing] 15 Wasteful Habits of Unproductive (and Unsuccessful) Part-Time Bloggers
Everyone thinks they should have a blog when they start marketing online; yet, you’d be surprised how many “bloggers” have no idea why they’re doing so. For example, I wasted over a year with my Network Marketing blog because I was not clear about who my target audience really was. This is a guest post by Dr. Bob Clarke. It’s hard enough to build a successful and profitable blog when you have all day and night to devote to it. The fact is, if you want to succeed as a part time blogger, you’d better bring your “A game” at all times. You Don’t Understand WHY You Want to Blog.
SMALL BUSINESS MAVERICKS | TUESDAY, OCTOBER 21, 2014
[Marketing] Another Penguin Update: What Happened?
For right now, the question in most marketers’ minds is how this affects SERPs. 'Google has confirmed that the latest update happened last Friday. Did you notice anything? Some people did, and others didn’t. Matt Southern at Search Engine Journal looked at the reaction so far , collecting input all across the web, and I appreciate seeing the best in one place. One thing he points out is that we don’t know how long this update will actually take. Google confirmed the Penguin 3.0 SEO Is An Art, Not A Formula. It doesn’t work in real life, and real readers ignore it.
WHAT SPINKS THINKS | THURSDAY, OCTOBER 10, 2013
[Marketing] The Upside of Limited Means
They make sense, especially for startups that are post product-market fit. 'There’s 2 pieces of advice that I hear frequently given to founders: 1. Never run out of money. When you run out of money, you die. Raise enough money to give yourself 18 months of runway. Now I get why this advice is given. That said, you shouldn’t just accept advice because it’s common. think a lot of startups consider these two “rules” to be an absolute, which is why startups today are so quick to fundraise. Yes, it’s definitely a scary time. All the fluff just fades away.
CONVERSTATIONS | WEDNESDAY, MARCH 28, 2012
[Marketing] Perfect Expectations of We (and Them) and Ourselves
If you’ve read somewhere that controversy sells, consider the inventory you’re going to market with … and write about that (or the benefits thereof). The voice of ridicule can be deafening at times. We, as a collective people, seem to have obtained such a great wealth of knowledge and experience that we point at this or that (and often everything) with an unwavering stance of disdain. All too often for some. If you’re blogging (or tweeting, etc) to build your business, avoid the pointing of fingers demanding perfection. Ay, there’s the rub.
CONVERSTATIONS | SUNDAY, NOVEMBER 28, 2010
[Marketing] Whistle Stops 11/28/10
Social Media 101: Content Marketing by Cece Salomon-Lee - These tips are something just about everyone can implement immediately. Whistle Stops are conversations, eye-openers, or tools representing the brain train discovered while traveling along the Conversphere. From business to education, life hacks to giving back, these are the posts and links that have in some way grabbed my attention this week! Elsewhere: Archiving My Tweets by Tara Seale - Great tips on how to archive your twitter messages. Archive so you always have access to it. Make sure to watch the video Mirna provides us.
SOCIALFISH | MONDAY, OCTOBER 29, 2012
[Marketing] New Benchmarks for Success in the Knowledge Age
Staff capabilities for improvising, thinking on their feet, re-configuring, identifying and seizing on hidden customer problems and emerging market opportunities. Through our years of interviewing and working with bright, strategic executives with change agendas, we were puzzled by one paradox. While articulate about goals and visions for the future, many of these executives appeared oddly stymied when asked to describe what success might really look and feel like. How would they know if they succeeded? Suddenly, during a recent conversation with a group of CEOs, it struck me. Revenue?
CONVINCE & CONVERT | WEDNESDAY, SEPTEMBER 1, 2010
[Marketing] Do You Have the Guts to Expect Social Media Failure | Social Media.
There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. The graveyard of digital marketing is littered with the bones and business cards of those that dove in head-first with high expectations, no strategy, and no plan for testing and optimization of results. Jeremiah Owyang just wrote a post about how to integrate Social Media across the board into a company’s marketing efforts. Great post!
FEVER BEE | THURSDAY, SEPTEMBER 20, 2012
[Marketing] Making 'Real' Communities
Offline communities aren't (typically) spammed with marketing messages nor developed with ulterior motives. Is it really amazing when online communities act like real communities ? Howard Rheingold has been documentin g this for over two decades. Communities (online or offline) are people interacting and building relationships around topics of interest. It shouldn't be a surprise when they mourn the loss of popular members, help to support each other, and rally around causes they hold dear. Does the medium change the meaningfulness of the community?
WEB METRICS GURU | THURSDAY, FEBRUARY 17, 2011
[Marketing] Davos On The Top Day 1 – a good day
What transpired was probably not what the event organizers envisaged: I was there to advocate for a PR “takeover” of marketing, or at least for the merger of public relations and marketing into an all-encompassing function that I like to call public relations; Marshall was certainly not advocating the opposite. It was all streamed live and I expect videos and interviews I gave will be available in a few days; a press release also appeared today complementing our debate and the conference. argued PR is out of it’s league here – and i think Paul more or less agreed.
SOCIALNOMICS | THURSDAY, AUGUST 29, 2013
[Marketing] Social Media Tips and Tricks for Professionals
It can also be an efficient way to market you as a professional. Whatever platform you choose to use to market yourself professionally, you want to ensure that your most current information is provided. Twitter is also about sharing and not marketing yourself. 'Today’s social media is not just about keeping in touch with friends and family. There are very real benefits to tying your professional persona to social media , and here we provide some helpful hints for doing so. Facebook as a Vehicle for Your Professional Information. Put Your Real Self Out There.
ENGAGE | FRIDAY, MARCH 25, 2011
[Marketing] More Please: Why I Welcome the Technology Overload with Open Arms
We deserve a break from the drudgery of end-of-the-world news reports and crashing stock markets to enjoy these wonderful creations. I had my MacBook open on my older brother’s couch one lazy afternoon, busy browsing the Internet for nothing remotely important. My iPhone happily chirped that I had a message. found my phone wedged under some couch cushions, and fired back a response within moments. picked up my Kindle, downloaded a book, and read the opening lines before being interrupted by my nephew. Now, he wanted to look up pictures of trains on my computer. Are we too connected?
SOCIALFISH | WEDNESDAY, OCTOBER 12, 2011
[Marketing] Crib Notes for #Humanize!
So we’re getting a ton of buzz about Humanize: How People Centric Organizations Succeed in a Social World , which has been out for only 2 weeks and already made it to #59 in Internet Marketing Books on Amazon. Yeah – we know – huh???) – although we can’t get too excited, those numbers change every five minutes and we’re starting to get obsessive about checking. So if you don’t have the book yet, please help us out by buying the book ! We dig into each one in detail on the next four chapters. Which are… Exploring Humanize: Open. Humanize
GAURAVONOMICS | THURSDAY, SEPTEMBER 30, 2010
[Marketing] Social Networks and Communities Can Be Content-Centric or People.
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Why the Japanese Prefer Visual Thinking How to Scale Real-time Plus Face-time » Social Networks and Communities Can Be Content-Centric or People-Centric Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! What do you think? For more, read my bio.
JANET FOUTS | TUESDAY, JUNE 14, 2011
[Marketing] Nonprofit Webinar Series – Social Fundraising
Her books “Social Media Success! #SOCIALMEDIA PR tweet and “#SOCIALMEDIA NONPROFIT tweet draw on over 15 years of experience in online marketing and social media, working in the trenches with businesses of all sizes. Whether you work with a grass roots organization or a humongous nonproft you know that social media can be an effective way to make your message more visible out there in the world. Because they may never find you, and if you can’t create shareable content they won’t tell their friends about you either. So what to do? Free webinars you say? link].
CONVERSTATIONS | MONDAY, APRIL 28, 2014
[Marketing] Your Business: Brand and Story
There’s a big spotlight right now on ‘Storytelling’ as a business tool or marketing tactic. 'Everyone loves a good story. Advertisements are only loved on Super Bowl Sunday – and they are part of the story. It’s not so much a new thing, but always an important thing. Stories have always been part of the message that gets delivered about your business, but for ages it’s been mostly from consumer-to-consumer. We call it Word-of-Mouth and many small businesses rely on it – or get bruises from it, depending on what’s being said.
CONVERSTATIONS | FRIDAY, MARCH 7, 2014
[Marketing] Getty Images, Beacon Tech, and Cauliflower Pizza – Friday Flutterings
… Dx3 Canada (digital times three – marketing, advertising, and retailing) just finished up, but you can still catch up on some of the great presentations, thanks to this Uberflip hub. 'I like that Getty Images has embraced embedding photos, though there are still (smart) limitations. As HubSpot offers in this piece, “ free comes with a price.” ” … If you’re looking to stay informed about iBeacon and Beacon Technology, Doug Thompson offers news, education, and trend spotting at BEEKn. Stay tuned. Lots of back story on the movie at SlashFilm.
CONVERSTATIONS | TUESDAY, FEBRUARY 11, 2014
[Marketing] A Quick Click RSS Button for Chrome Browsers
Related Stories Showrooming Away from the Counter No Shame in Being Different … Or Same Practice, Purpose, Perseverance, and Playlists in Saturday Videos Fred Astaire was a Content Marketer? 'Believing that content curation is almost as important for small business owners as content creation, I tend to share this cool tool with several people to help save them time. call it a “Quick Click RSS button”, though I believe the official name is RSS Subscription Extension for use with Chrome browsers. This handy RSS Subscription Extension can be found in the Chrome Web Store.
JEFF KORHAN | THURSDAY, AUGUST 5, 2010
[Marketing] Illuminate the Unknown with Social Media
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Lighten Up Your Social Media Life | Main | Getting Started with Social Media - A Small Business Checklist » August 05, 2010 Illuminate the Unknown with Social Media One of the challenges with many buying decisions is the fear of making a poor choice. That's a powerful form of social marketing. That's a powerful form of social marketing. This was especially true prior to the Internet.
WAXING UNLYRICAL | WEDNESDAY, AUGUST 29, 2012
[Marketing] Toon Time: Nice to Tweet You
Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). Ed: seeing as how it’s “holiday week” here in the U.S., we decided to give the WUL team a bit of a break. So we’re re-running some older posts … not necessarily the ones that got huge numbers of comments, but the ones that are personal favorites of the team. ” Us too.
CONVINCE & CONVERT | SUNDAY, MAY 20, 2012
[Marketing] Clearing Clouds of Confusion – the 5 Categories of Social Media Software
The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. This is especially true of the marketing management guys like Buddy, Involver, Vitrue, Wildfire, et al who all hope to be end-to-end solutions. ” You need Social Marketing Software (AKA Social Media Management Software and a bunch of gibberish labels). The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. Hard to figure out who does what, right?
SOSHABLE | THURSDAY, MARCH 14, 2013
[Marketing] Pinterest Has New Analytics!
Successful marketing requires the ability to track and analyze and deduce, it’s what makes the industry exciting. Original post about Pinterest marketing can be found on Wikimotive’s blog titled “ Pinterest Offering New Analytics ” by Zach Billings. Businesses are always clamoring for more analytics tools from the services they use, and now Pinterest is delivering an interesting new tool, sure to be a boon for any SEO company smart enough to invest in social media. Ensure you have a verified website. So go ahead any try out the new analytics tool.
CREATIVE RAMBLINGS | SATURDAY, MARCH 23, 2013
[Marketing] This week in social media (March 18-22, 2013)
Facebook Facebook releases new targeting tool for marketers (Examiner.com) Facebook Pushes Privacy Education For Updated News Feed Users (AllFacebook) Facebook Hires Co-Founders Of Trustworthiness Verification Startup Legit (TechCrunch) Akimbo Card Deals Out New Ways To Send Money Via [.]. In social media, there is never a dull moment! Check out the list of headlines for March 4-8, 2013. Facebook Google LinkedIn News Pinterest Social Media Twitter WordPress social media headlines
JEFF ESPOSITO | MONDAY, SEPTEMBER 26, 2011
[Marketing] Will the bad economy bring peer-to-peer social commerce a reality?
Do you think the craptastic economy and social graph growth will lead to a peer-to-peer e-commerce platform similar to flea markets or yard sales? A few weeks back I read a TIME article on how the poor economy has contributed to a boom in reality TV with shows like Pawn Stars, Storage Wars and American Restoration. The premise of folks looking to save or make money on household items that are just collecting dust. didn’t think of it too much until my wife and I were looking for a bouncer for our son, scouring yard sales and the like for one.
BILL HARTZER | FRIDAY, AUGUST 30, 2013
[Marketing] SEO World Class…. What SEO Snake Oil Salesmen Look Like
The set includes all Search Engine Optimization, Social Media Optimization, Mobile Marketing, Local Search, Reputation Management, Link Building, Analytics, Conversion Rate Optimization, Content Development, Pay Per Click Management etc. So, from what they’re saying, for $99 you get Search Engine Optimization, Social Media Optimization, Mobile Marketing, Local Search, Reputation Management, Link Building, Analytics, Conversion Rate Optimization, Content Development, Pay Per Click Management etc. 'I just love when I get these types of emails. From: Mark Lee. To: bill.
SOCIALNOMICS | MONDAY, AUGUST 4, 2014
[Marketing] How to Apply a “Customer First” Mentality to Your Ecommerce Business
Apart from the fact that we marketers love using phrases and buzzwords like Mobile First , there was something else begging for immediate attention. SEO, design, functionality, and marketing, last time we checked, all got down on their knees for the customer (and the omnipotent Google also intends to keep it that way). So it doesn’t necessarily mean you have to go to market first with mobile, but that the customer should be able to come and go from whichever touch-point she wants and get the information or get the experience. ”. 'Mobile happened. Now, that stands corrected.
WEB METRICS GURU | SATURDAY, AUGUST 27, 2011
[Marketing] TRENDRR.TV Initial Review and Thoughts
According to a VentureBeat post written about TRENDRR last year : Mark Ghuneim founded Wiredset after leaving Sony Records, where he was a top digital marketing executive, in 2004. gets their sentiment percentages, Demographics, or the breakdown of top markets- these are all things the should set a FAQ up to explain, at some point. in your marketing tool-set. In this stormy weekend, as Hurricane Irene heads up the eastern seaboard, I’m sitting in an internet cafe, at 100% humidity , with TRENDRR.TV before me. Not the case here. TRENDRR.TV TRENDRR.TV Finally, TRENDRR.TV
WRITTENT BLOG | WEDNESDAY, JULY 31, 2013
[Marketing] Starting a Blog: 20 Attainable Steps to Epic Success
'Regardless of how well you know your buyer personas or Google analytics, putting effort into growing a business blog is critical in modern marketing. Finding the right keywords to target in your content marketing is a challenging process, but it’s entirely possible with the help of Google Analytics or an alternative tool. Many marketers’ plans for starting a blog have been derailed when they quickly realize they have no idea what to write about. Social media promotion can turn your company new content marketing strategy into a highly-trafficked marketing command center.
KIKOLANI | TUESDAY, JUNE 4, 2013
[Marketing] 10 Ways Strengthen Your Twitter Community with Commun.it
for 14 days for free to find out how valuable it can be for your Twitter marketing. 'Twitter is one of my favorite networks to engage upon, primarily because you don’t have to wait until someone follows you to communicate with them and updates are fast to read as well as send at only 140 characters long. Plus, there are a ton of great tools for Twitter. Why I Use Commun.it. It has been almost a year since Sharel, one of the founders of Commun.it, gave me a personalized tour. During that call, one thing became blatantly obvious. was inadvertently ignoring my followers. Commun.it
SOCIALNOMICS | MONDAY, JULY 14, 2014
[Marketing] Has Everyone Gone YouTube Mad?
It doesn’t matter what this message is, or how serious it is either, virtually everyone is using YouTube as a method of advertising, marketing and entertainment. Videos are the perfect medium in a digital age where online ‘branding’, (no matter how awful it sounds) is so vital in the current competitive job market. These companies are dedicated to online video marketing campaigns. For instance, video production company , Lambda Films are one of the many businesses who are dedicated in producing these online marketing campaigns through audio-visuals. Low Cost.
TWIST IMAGE | SUNDAY, MARCH 2, 2014
[Marketing] Killer Online Content With Brian Clark Of Copyblogger
In the past few years, Clark and his team, have built Copyblogger Media - a company that offers software and training with over 100,000 customers who are doing their best to create better content marketing online. have known Brian for many years, and we finally managed to schedule a conversation about the changing landscape of blogging, social media and content marketing. content marketing. digital marketing. marketing blogger. marketing podcast. It''s not an easy ask. It''s something that most brands struggle with. Enjoy the conversation. blogging.
WRITTENT BLOG | MONDAY, FEBRUARY 25, 2013
[Marketing] 5 Benefits of Using a Blog Writing Service
You’ve kept tabs on the content marketing trend and can see the potential it has for your business. If you have a million and one other marketing objectives to do this week, you can’t give the company blog the attention it needs to be a [.]. Business blogging is powerful. But blogging takes time and work. Blogging Content Creation
WEB METRICS GURU | SATURDAY, JULY 23, 2011
[Marketing] Some Radian6 Insights and other news – Web Journal
Here’s the Visit-Level Segmentation for one Visitor Type (Consumers) on a Technology Site with various components including ecommerce, customer-support, supply-chain, branding, and marketing operations. My editor let me know the first copies of Social Media Analytics have arrived at the main office in Manhattan ( last Wednesday night) and review copies are just being sent out now. I’m having a book signing in Manhattan at the offices of @PeekYou (whose advisory board I’m part of) on August 18th, from 6-8 pm – information is on the sidebar of every page on this site).
DREW'S MARKETING MINUTE | TUESDAY, MAY 21, 2013
[Marketing] So you want a career in advertising?
can teach them about marketing but I can’t make them honest or hard working. 'I was recently contacted by a college student who asked if he could interview me for one of this classes. One of the questions he asked is one I get a lot, so I thought I’d share my answer with you here. If you aspire to be in our business — I hope it helps. If you’re already in the business — what did I miss? What advice would you give to anyone who was aspiring to enter the field of advertising? Yikes… there are lots of things to know but here are some of the biggies.
TWIST IMAGE | SATURDAY, JANUARY 29, 2011
[Marketing] Find Your Vision And Creativity
Forget that fact that Alex was one of the guy's behind one of the most exciting advertising agencies of all time ( Crispin Porter + Bogusky ), and forget the fact that many in the marketing community (myself included) consider him one of the smartest creative minds our industry has ever seen. marketing community. I want to be Alex Bogusky. and you should too. while back, Alex decided to leave it all behind and look for something else. He also now hosts his own online show, and this week's episode is called, Unlocking Your Personal Vision. This should inspire you. alex bogusky.
MICRO PERSUASION | SATURDAY, JULY 3, 2010
[Marketing] Question of the Day: Can a Phone Replace a Laptop? (My Take.
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 3 Jul 2009 Question of the Day: Can a Phone Replace a Laptop? My Take: Probably Not) This is something I have been thinking about lately: as smart phones (pick one, any one) get more sophisticated, can one get away traveling for business sans laptop? For me the answer to date has been: sort of. Whats your view? Flattered.
MICRO PERSUASION | SATURDAY, JULY 10, 2010
[Marketing] Five Fantastic Friendfeed Filters for Flow - The Steve Rubel Stream
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 10 Jul 2009 Five Fantastic Friendfeed Filters for Flow Friendfeed, it seems, isn't going mainstream anytime soon. That doesn't mean it doesn't rock. In fact, I am using it a ton as a real-time front end for in-bound social flow. Combine these with email alerts and Gmail and it gets even better. Thanks Steve.
CONVINCE & CONVERT | WEDNESDAY, APRIL 18, 2012
[Marketing] Social Media Time Savers: 4 New Productivity Tools and How to Use Them
While a few of these tools can be used solely as a creative outlet, they can also serve as a way to harness creative energy that can be put toward your content marketing efforts so you can maintain a cohesive, high-quality, and consistent strategy. Self-proclaimed as “the spreadsheet-free editorial calendar system,” DivvyHQ lets you “divvy” and conquer your content marketing efforts. Springpad hasn’t hit the mainstream market yet like Pinterest has, but there’s a chance for it to go there soon if it plays its cards right. DivvyHQ. Pinterest. Then you can start pinning!
SOCIALNOMICS | TUESDAY, MAY 8, 2012
[Marketing] Exploring Strategies For Successful Social Engagement with Travis Unwin of Sitewire
As part of our interview series on effective use of social media marketing, I recently caught up with Travis Unwin , Director of Media Strategies for one of Awareness’ partner agencies Sitewire , a full service digital marketing and interactive advertising agency. This is why Sitewire’s consultants share diverse backgrounds – marketing, consumer psychology and customer service. As a socially-savvy marketer should, Travis sees the job of his team at Sitewire as business strategists first, with an eye towards how social marketing can support these objectives.
SPIN SUCKS | TUESDAY, SEPTEMBER 21, 2010
[Marketing] Innovation and Creativity As Part of Everyone’s Jobs
Frost noted that company research showed that there was a total world market of two million units for a $499 phone, the most expensive phone that anyone had yet sold. The traditional market research relied on historical precedent, so it missed an inflection point occurring right then in 2004 when mobiles shifted from being utilitarian devices to fashion accessories. Last week we conducted a mini poll to see how many of you have skunkworks teams at work. It was developed by a small group within Motorola, with strong support from CEO Ed Zander and CMO Geoffrey Frost. alone. Not yet.
KIKOLANI | FRIDAY, DECEMBER 9, 2011
[Marketing] Fetching Friday – Resources Mashup & Wonderful World
Proving Trust on the Web – For those of us who’ve been deep in the trenches of online marketing for years, the question of who to trust may seem inane. Small Business Social Media Tips From the Pros – Small business social media marketing: hot tips from the pros on how small businesses can use social media to get more clients. How to Create a Jaw Dropping Social Media Strategy in 5 Steps – Like most marketing plans, social media channels need to go through the following five goals in order to produce the kind of results that are truly profitable.
KIKOLANI | FRIDAY, OCTOBER 21, 2011
[Marketing] Fetching Friday – Resources Mashup & Baby Monkey
54 Books Every Business Owner And Marketer Must Read – If you are doing your own marketing then you need to read and implement the ideas of every book on this list to find out what works today. Reactions From SEOs Come Loud, Fast & Often Angry To Google’s Switch To Encrypted Search – Google caused a major stir in the search marketing community today with the news that it will begin encrypting searches and outbound clicks by default in some situations. The Resources Mashup. Blogging / Writing. Business / Career. Personal Development / Productivity.
DANNY BROWN | FRIDAY, SEPTEMBER 3, 2010
[Marketing] Email or RSS – Feeding the Inbox - Danny Brown
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Email or RSS – Feeding the Inbox - Danny Brown Email Marketing On Me says: September 4, 2010 at 4:05 am [.] Finest Online marketing Techniques For 2010 | Online Green Home Business says: September 4, 2010 at 7:51 am [.] Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Email or RSS – Feeding the Inbox September 4, 2010 36 voices share yours! But here’s the thing. If so, why? artyku?
WRITTENT BLOG | TUESDAY, NOVEMBER 26, 2013
[Marketing] 13 Undeniable Reasons to Start a Business Blog
If you don’t know your customers, you won’t know how to market to them, what they are looking for, what they are willing to spend, and what really matters to them. Having a blog is free market research. They can interact with you and tell you exactly what they want without you having to perform expensive or inaccurate market research. The post 13 Undeniable Reasons to Start a Business Blog appeared first on Writtent.com: Internet Marketing Blog. Just about every business has a website to take advantage of that, but what about a blog? Are you one of them?
TWIST IMAGE | WEDNESDAY, SEPTEMBER 25, 2013
[Marketing] 10 Brand New Books That You Should Read
Epic Content Marketing - How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi. In a world where everyone is talking about the merits of content marketing, Joe Pulizzi is one of the true, experienced voices in the space. If you''re looking at how to bulk up your content marketing strategy, or where to get started, this is a great primer and is right up there with Content Rules. Here''s a conversation we had back in 2012: SPOS #289 - Content Marketing With Joe Pulizzi. epic content marketing.
STEVE RUBEL | THURSDAY, SEPTEMBER 16, 2010
[Marketing] Stats: The Internet in Charts - The Steve Rubel Stream
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 16 Sep 2009 Stats: The Internet in Charts I love charts and graphs. So, here are a bunch of them that crossed my screen today. found these all fascinating and I thought you would too. From Digital Inspiration. From The Next Web. From Visualizing Global Brand Data. stats Permalink Tweet Comments 23 Comments Sep 16, 2009 Darren Herman said. Love this. Steve, great compilation. Sep 16, 2009 Stacy Stone said.
SPIN SUCKS | THURSDAY, SEPTEMBER 9, 2010
[Marketing] Focus Strategically On the New Social Tools | Spin Sucks
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 09 2010 Focus Strategically On the New Social Tools By Gini Dietrich | Email | Print | 12 Comments | It’s time for the Arment Dietrich Facebook question of the week! ’? How do you get them past image creation and messaging in the old idiom? Thanks!
ARI HERZOG | WEDNESDAY, DECEMBER 26, 2012
[Marketing] The Purpose of Twitter
instantly smiled at the metaphor and began attributing him in my digital marketing courses. When he's not blogging, Ari helps brands improve their digital media marketing. Jeffrey Levy commented on this blog in 2008 that his description of Twitter was a source of filtered, purified water out of a raging river. tell my students that I compare LinkedIn to the Chamber of Commerce, Facebook to the cocktail party, Pinterest to the digital scrapbook, Tumblr to the photo collage, and Twitter to the river. would not expect anyone to notice I stopped tweeting. ariherzog. Got a question?
MINDJUMPERS | TUESDAY, MARCH 15, 2011
[Marketing] Howdy From SXSW in Austin, Texas!
Navigate In Social Media With The Social Marketing Compass [infographic]. Tweet Guest blog written by Iben Larsen, who is a cultural anthropologist and MA in Media Science, based in Copenhagen. She’s p assionate about entrepreneurship, networking, personal and professionel development. Currently, she is at the South by Southwest Conference in Austin, Texas, from where she is blogging. You can follow her on Twitter at @ibeniben. Howdy from SXSW in Austin, Texas! It is hectic, and wonderful and none of the people I have talked to have had an overview. The Conference Center.
THE BLAKERY | THURSDAY, FEBRUARY 28, 2013
[Marketing] Your Computer Is Not Your Friend
Asks you “what’s on your mind” without having it permanently etched in a data base somewhere to sell to Facebook marketers. There was a time when I forgot how important friends were. There was almost zero people in a twenty mile radius I could call if things were difficult. forgot that spending time on social media is not “social” time. literally didn’t have good girlfriends–and it was negatively affecting my life. Community is not just something you build so you have users for your website. It’s something you REALLY need in your life.
TWIST IMAGE | THURSDAY, APRIL 21, 2011
[Marketing] Defensive Branding
But, as Marketers, we have to be careful. marketing case study. Should brands respond to all negative comments? The common held response to a question like that is usually a stern and obvious, "yes!" " In theory, it makes perfect sense. In practice, what do you think is really going on? From a customer relationship management standpoint, it's clear that every complaint can best be viewed as an opportunity for a brand to connect to a customer (my often trotted-out line of "real interactions between real human beings" comes to mind. again). Fair or not.
SOSHABLE | WEDNESDAY, AUGUST 21, 2013
[Marketing] Google Says Google+ Doesn’t Influence Rankings
It’s one of the most hotly debated issues in all of search engine optimization and digital marketing right now. 'Does Google+ influence search rankings to any noticeable degree? lot of people, experts included, are claiming that not only does Google+ have an affect on rankings, it is one of the most important ranking factors going. Other people, also experts included, are saying that it makes no appreciable difference. Who’s right? Who’s wrong? Let’s take a look at the newest opinion to hit the scene, one that carries a lot of weight. Did you read the title?