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  • FEVER BEE  |  THURSDAY, MARCH 22, 2012
    [Marketing] Why You Shouldn't Launch A Community
      You can use Google, press release distribution websites, or the search function of marketing publication/trade websites. Here is a simple task, search for the phrase launches an online community.  Within a few minutes you should see a number of organizations that have announced the launch of a community. The majority will look at little like this.    With so much literature available on the internet about developing communities, there is no excuse for this. This community has fallen victim to big launch syndrome. What a waste.   This is a mistake.
  • TWIST IMAGE  |  SUNDAY, MARCH 2, 2014
    [Marketing] Killer Online Content With Brian Clark Of Copyblogger
    In the past few years, Clark and his team, have built Copyblogger Media - a company that offers software and training with over 100,000 customers who are doing their best to create better content marketing online. have known Brian for many years, and we finally managed to schedule a conversation about the changing landscape of blogging, social media and content marketing. content marketing. digital marketing. marketing blogger. marketing podcast. It''s not an easy ask. It''s something that most brands struggle with. Enjoy the conversation. blogging.
  • SOCIALNOMICS  |  WEDNESDAY, JULY 23, 2014
    [Marketing] 7 Tricks for Successful Social Media Branding
    If you’re a marketing professional, you probably know who your brand’s target audience is. Your social media page should match all of your other marketing materials. It’s every social media marketer’s dream to have an engaged and talkative audience. Once this dream comes true, though, many marketers fail to keep the communication going. Perhaps the most important thing to remember is that no marketing campaign is going to be perfect from the beginning. 'An essential part of branding a business is developing and maintaining an online presence. Photo by Geralt.
  • MYRLAND MARKETING  |  TUESDAY, OCTOBER 12, 2010
    [Marketing] We Must Practice
    Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense WE MUST PRACTICE by Nancy Myrland on October 12, 2010 Image via Wikipedia Think of something you’re really good at, such as golf, public speaking, court reporting, environmental law, you name it. If we want to be great marketers and strategists for our clients, which I do, then we must practice. Isn’t it a great feeling to know you were born with, or developed, these skills? Face it, you’re pretty good!
  • SOCIAL WAYNE  |  SUNDAY, SEPTEMBER 5, 2010
    [Marketing] Samsung Galaxy Tab commercial makes iPad owners drool. Battle of the tablet commercials
    Note I didn’t’ say it was an iPad Killer as I don’t believe any future tablet will be an iPad killer as the iPad has way to much of a market share along with the thousands of apps via Apple’s App store. Samsung recognizes the tremendous growth potential in this newly created market and we believe that the Samsung GALAXY Tab brings a unique and open proposition to market. The Samsung GALAXY Tab is pushing the market in new directions and Samsung believes this is only the beginning of its innovations as pioneers in smart media devices.”. The iPad is here to stay.
  • CONVINCE & CONVERT  |  MONDAY, JUNE 25, 2012
    [Marketing] The Power of Brand
    recovering attorney turned digital marketer, Jeff Rohrs heads up the Marketing Research and Education Group at ExactTarget. Jeff acts as a steward for ExactTarget's thought leadership, speaking at industry events about how the digital marketing world is evolving. As a recovering attorney who dabbled in trademark law back in the day, I have long respected the power of brand. Brand cuts through clutter. It transforms the mundane into the emotional. It raises expectations. Brands are not, therefore, static creatures.  So what is the power of brand? 
  • DREW'S MARKETING MINUTE  |  SATURDAY, DECEMBER 4, 2010
    [Marketing] 2011 trends (post 3 of 4)
    Question re: trend #7:   This trend is acknowledging the rising importance of what is now being called P2P (person to person) marketing.  But as consumers grow both more frugal and more skeptical -- finding influencers like the Twin-sumers and Social-lites will become even more vital to our marketing efforts. Emerging Generosity:  This trend is about brands and wealthy individuals from emerging markets (especially China) who will increasingly be expected to give, donate, care and sympathize, as opposed to just sell and take. Read parts 1 and 2 ).
  • GREG VERDINO  |  TUESDAY, AUGUST 21, 2012
    [Marketing] Every Expert Should Become a Beginner
    Some of you reading this may be marketing experts or — heaven forbid — social media experts. Others may be marketing novices with deep expertise in technology, engineering, analytics, manufacturing, accounting, law, medicine, or just about any other profession or business competency. And as someone with a 20+ year track record in marketing strategy, I can sometimes forget that the concepts, approaches and processes that seem obvious to me might be totally alien to an executive who hasn’t spent a career thinking about the nuances of building brands.
  • SPIN SUCKS  |  FRIDAY, MAY 13, 2011
    [Marketing] #FollowFriday: Lisa Gerber
    She left stability and control in exchange for working in the gray and the hopes of being part of something that will change the perception of the PR and marketing industries for good. This is not my typical #FollowFriday. Typically, Typically, as many of you know, I recommend only bloggers and authors, with the intent of introducing you to new voices and helping them increase their networks. But today, though most of you likely already know her, I want to delve further into our chief content officer, Lisa Gerber (aka the face behind Spin Sucks on Twitter). She said, “I’ll do it.”.
  • MINDJUMPERS  |  FRIDAY, AUGUST 26, 2011
    [Marketing] Reflections on Brand Advocates & Social Influence
    Whether we’re talking about social media and marketing blogs, fashion blogs or something third, we’re seeing an increase in the amount of people blogging. Tweet When we’re talking about a business managing a social media presence – or several for that matter, we’re beginning to hear more about brand advocates. But who are they – and why are these people so important to your business? Here, I will try to make some reflections on the subject. Brand advocates = trusted people. First of all, brand advocates are people supporting and having favourable perceptions of your brand.
  • MINDJUMPERS  |  FRIDAY, JANUARY 14, 2011
    [Marketing] Changing Trends in Social Media Can Influence Your Business Model (part II)
    Making an Integrated Marketing Communication Effort. Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. She is trying to help people connect – and you can connect with her on Twitter @nabanita_roy. In my previous post, I have given an overview of the changing trends in social media. This post explains the process of changing trends and how it actually influences business model. Take a look: Social networking: Connect, Share, Engage. Twitter, Facebook are a must for business sites. sites.
  • DIVA MARKETING BLOG  |  SUNDAY, DECEMBER 15, 2013
    [Marketing] Diva Marketing Blog - Untitled Article
    'This is the 5th year of  Diva Marketing''s Holiday For Small Nonprofits Series. . During December we invite nonprofits into Diva to tell their stories in their own very special way. It''s our hope that you might find a new NPO that touches your heart.   . In between shopping, wrapping and checking your list twice, we invite you to take a breath and enjoy a few from the heart stories. . At the center of this season''s inspiration for joy, is of course, the children. Our story teller is founder  Leslie Rubin. The  ISDD (Innovative Solutions for Disadvantage and Disability)  Story.
  • KIKOLANI  |  MONDAY, JANUARY 21, 2013
    [Marketing] 5 Blogging Tips to Give Your Readers What They Want
    This is one of the biggest factors in attracting people in your target market. This is a guest post by Matt Powers. successful blogger not only knows how to draw traffic to their site, they know how to keep their readers coming back time and time again. This requires a deep understanding of your target audience including their day-to-day concerns, their interests, how their problems can be solved, and much more. It sounds like a lot but there are some clear steps to help you achieve this more easily. In time, by staying consistent, it will become like second nature to you. Related Posts.
  • SPIN SUCKS  |  MONDAY, JANUARY 17, 2011
    [Marketing] Living with the Pregnant Widow
    Um…thanks, that’s kind of you, but no, I don’t need another book, article, blog post, case study or tweet to help me understand that marketing, advertising, PR, and everything else associated with it has been revolutionized by social media in recent years. Les McKeown is president and CEO of Predictable Success and occasional champion when playing Gini Dietrich in Words with Friends. Hello, I’m your client. Nice to meet you. get it. Despite the unflattering little stories I see you tell each other about us clients, I’m not a complete doofus. What do I want?
  • CONVERSTATIONS  |  THURSDAY, MAY 29, 2014
    [Marketing] 3 Business Books for Visual Learners and Explainers
    There are many visually enhanced business books hitting the market today. 'There are plenty of business books worthy of recommendation. Which book I recommend depends on the reader , their business, and their communication style. There are some folks who often use a sketch pad or whiteboard to help them communicate their message. There are three books I recommend regularly to these people I recognize as visual learners and explainers: Business Model Generation. The Art of Explanation. Back of the Napkin. Business Books for Visual Learners and Explainers is a post from: ConverStations.
  • ENGAGE  |  WEDNESDAY, MARCH 30, 2011
    [Marketing] What Being on the Radio Taught Me About Writing
    The producer at WTOP allowed me to go on the air as a favor to a marketing and PR colleague I worked with. E verything I learned about writing I learned on the radio. All right, that’s not entirely true. But I’ve learned a lot. My first stint on Washington, D.C.’s radio juggernaut WTOP (“traffic and weather on the eights”) was nine years ago. was asked to speak about upcoming weekend events—at least four or five of them—in Washington. was supposed to be an authority and offer a breezy, assuring discourse about the city. radio audience. Ten minutes before my live spot, I met the producer.
  • DIVA MARKETING BLOG  |  TUESDAY, JANUARY 12, 2010
    [Marketing] Social Media Follow The (Candy) Dots
    Toss of a pink boa to Nancy Chorpenning , who inspired the title of my presentation on social media marketing for NAWBO Atlanta (National Association of Women Business Owners), and was an always awesome support as we developed this session. However, to succeed in social media all organizations must create a plan that integrates social media into their master marketing plan. We felt "Follow The Dots" would be good way to frame the flow from strategy to tactics. however. as is sometimes the case one dot led to something slightly different. c a n d y dots ran through my mind.
  • DIVA MARKETING BLOG  |  SUNDAY, DECEMBER 5, 2010
    [Marketing] Stories From Smaller Nonprofits: RE Children's Project
    In the spirit of the season, during the month of December, Diva Marketing opens its virtual doors to tell the stories of smaller nonprofits.Through out the month you'll learn about organizations you may not have heard of. but each one will will touch your heart. . This series is inspired by Laura King Edwards who launched Taylor's Tale, on behalf and in honor of her little sister, to raise awareness for Batten disease. As Laura says,  "Nothing should stand in the way of a dream."  Through these posts perhaps we'll create a little magic that will help people get closer to their dream.
  • SOSHABLE  |  FRIDAY, MARCH 11, 2011
    [Marketing] Chrysler Social Media: Who They Should Hire Next
    The unfortunate mistake made Thursday that cost New Media Strategies their contract with Chrysler should be viewed as an opportunity to make a tremendous step forward in their social media marketing. We are proud to be ranked at the top of Google for the term “Automotive Social Media&# but as you look up and down the list, there simply aren’t very many suitable options who can handle the corporate level of social media marketing while still understanding the ins and outs of the automotive industry. However, now is the time for Chrysler to get exciting. Buzzfeed?
  • JACOB MORGAN  |  SATURDAY, NOVEMBER 28, 2009
    [Marketing] What I'm Thankful for on Thanksgiving
    Anders Online Marketing I am working with marketing in Denmark and is searching for inspiration in the digital world. Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER What I’m Thankful for on Thanksgiving View Comments November 28th, 2009 Yes I know my Thanksgiving post is up a bit later than all the others but I figured you already had a chance to read all the other “what I’m thankful for posts&# so I decided to mix it up a bit.  My business partner Connie Chan who is one of the most amazing people on this planet.
  • WAXING UNLYRICAL  |  FRIDAY, MAY 27, 2011
    [Marketing] The Brand View When Looking For a PR Pro
    have a client – a gourmet dessert brand – that considers me its Director of Marketing. Or me, the professional marketer? marketer or salesperson wants to see you have the strategy as well as the vision. This is Part 1 of a two-post series. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. For your frame of reference, I’m based in upstate New York and my client is in Los Angeles.). After we chose one, it did not go very well. Guess what? Is location important? Ask me.
  • SMTHREE  |  FRIDAY, SEPTEMBER 24, 2010
    [Marketing] Social Media: Facebook posting
    Vitrue, a social media marketing company, has released a white paper called ‘The Anatomy of a Facebook Post’  According to their data the answer is: Friday morning. When is the best time to post content on your Facebook page for maximum effect? It depends on who you ask. Friday is a more effective day than either Saturday or Sunday. And, posting before noon is is 65% more engaging than posting afternoon. According to their analysis, the percentage difference between Fridays and the weekend is huge. Yet, if you look at the chart Tuesday seems as important as Friday. Friday?
  • KIKOLANI  |  THURSDAY, MAY 26, 2011
    [Marketing] Fetching Friday – Resources Mashup & Animal Crackers
    Blog marketing strategy – 7 steps to making your content successful with social media and search engines. Making Money Online / Marketing / Online Business. Coyote and the secrets of genius – affiliate marketing lessons that you can learn from the coyote! This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week.
  • CONVINCE & CONVERT  |  SUNDAY, APRIL 27, 2014
    [Marketing] How to Save Time on Competitor Social Media Reports
    Today, we most often help companies take their content marketing and social media to the next level by uncovering ways to optimize strategy, operations, channels, tactics and metrics. What we like best about RivalIQ is that it is built from the ground up to save marketers, agencies, and consultancies like ours TIME. Customized Comparisons of Successful Social Content I created a competitive set (RivalIQ calls this a “landscape”) of a few friends who are marketing/social media bloggers and speakers who are also active on Twitter. I It’s super useful software. Youtility even!
  • KIKOLANI  |  FRIDAY, NOVEMBER 4, 2011
    [Marketing] Fetching Friday – Resources Mashup & A Lot of Gear
    The Best Way For Freelance Writers to Hold Themselves Accountable – Freelance writers need accountability to stick to their marketing and writing goals. Ways to Improve Conversion Rates on Your Holiday Ecommerce Pages – Give your marketing a kick in the pants for holiday season, with 5 simple ways you can boost your ecommerce conversions. The Most Important Small Business Video Marketing Tip You’ll Ever Receive – There are many small business video marketing tips to be learned, but there is one that affects more businesses than any other, and that’s a failure.
  • KIKOLANI  |  FRIDAY, AUGUST 20, 2010
    [Marketing] Fetching Friday – Resources Mashup and a Little Something Personal
    Market research for link building – how to find people to get links from in your industry. Mailing Lists / Making Money Online / Online Marketing. ways a marketer can hurt their reputation – if you want to make sales of your own products or someone else’s, you will want to avoid these reputation mistakes. Need to know local search marketing terms – what you need to know when setting your site up on local search and review sites. Email and social media : the horse goes in front – why social media should be integrated with email marketing.
  • PROACTIVE REPORT  |  WEDNESDAY, JULY 14, 2010
    [Marketing] The Converged Media Road to Success
    From news and product information to coupon campaigns and location-based marketing companies can engage consumers wherever they are to influence the buying decision and strengthen customer relationships. As the Cluetrain Manifesto said: Corporate firewalls have kept smart employees in and smart markets out. Steps to Effective MultiChannel Marketing. I liked Srinivas Kandikonda’s article in Technology News about the need for a social media strategy and although he is writing about media organizations, the lessons apply equally to  any business today. Radian6 is one. 
  • DREW'S MARKETING MINUTE  |  FRIDAY, MARCH 23, 2012
    [Marketing] The path is never straight
    Victoria writes:   I am so interested in marketing but don’t really understand the best path into the business. We talked some more and finally he said, “have you ever considered advertising or marketing?” Marketing was the combination of all the things I loved. The relationships mattered a great deal to me and I will always look back at that job/agency as my real education on how to be a good marketing professional. I was just wondering if you could tell me a bit about your story and how you got to where you are today.  . I was too much of a fixer.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, JULY 8, 2013
    [Marketing] Start Controlling Your Own Data
    The problem is others, primarily marketers, are using our data for their benefit and now it is time we learn to use it to our benefit. To that we can add all the data doctors collect about us when we go in for checkups, all the data that cell phone companies and retailers gather about us and sell or share with other big companies or third parties in the online marketing business. 'We have all turned into a data factory whether we realize it or not. Every time you land a web page you produce data. Use your credit card, you produce data. Use your mobile device, you produce data.
  • STAY N' ALIVE  |  TUESDAY, OCTOBER 30, 2012
    [Marketing] Selling Developers Was Easy. Windows 8's Big Challenge Will be Selling Press
    The Press just aren't converted yet, and despite Microsoft's new focus on marketing as Steve Ballmer committed to today, they have some work to do. If Microsoft is going to have a stronger marketing focus, they should really start with the Press. Most of these "surfaces" are running OS X. When it comes to technology, I love going to developer conferences to meet people, see the people building the platforms I'm studying, and overall understand the best ways to integrate technology for the people I work with on a day-to-day basis. was surrounded by Macs! Myself included. saw iPads.
  • DAVE FLEET  |  MONDAY, APRIL 4, 2011
    [Marketing] Monday Morning Reads: Digital Reputation, Facebook Tutorials, Speed up Blogging
    Fascinating discussion around Craigslist’s place in the market, including an interesting take from Josh Hannah who suggests that Craigslist *has* been disrupted; it’s just not obvious yet. In this week’s Monday Morning Reads: digital reputation management; a plethora of Facebook tutorials; how to speed-up your blogging; turning Google’s April Fool’s joke into a reality and an interesting Quora discussion on Craigslist’s longevity. Enjoy. New York Times: Erasing the Digital Past. The more links, the higher the approved sites rank.&#. Weekly Reads
  • IMAGINE YOUR REALITY  |  WEDNESDAY, MARCH 26, 2014
    [Marketing] Plan your Business by Design instead of Reaction
    In my experience, a good business plan accounts for more than just marketing or sales. 'One of the pieces of advice I give my clients is that it’s important to plan your business by design instead of by reaction. You can’t really plan a business by reaction, because you are reacting to something, which controls the actions of your business because you’ve been forced to react. business run on reaction staggers from crisis to crisis, putting out fires, but not putting together a design or structure that will enable them to move past the crisis. Blog business
  • KIKOLANI  |  FRIDAY, MAY 11, 2012
    [Marketing] Fetching Friday – Resources Mashup & Supermoon 2012
    Your Blog, Your Rules – Why Marketing Should Always Begin at Home – Don’t rely solely on social platforms for housing your content. Read the benefits of having your own blog and using social media to market it. 26 Tips for Success With Location-Based Marketing – What’s SoLoMo? How can you improve your location-based marketing? Discover more about optimization for local businesses and mobile marketing campaigns. This is the difference between a highly profitable website and a failed marketing initiative. The Resources Mashup.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, FEBRUARY 17, 2011
    [Marketing] More Updates Means More Traffic | Small Business Mavericks
    That data isn’t included in this study, but I’d hazard to make that guess because small business owners who own their own domain names are likely business owners who have a better understanding of search marketing. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? » More Updates Means More Traffic An interesting study by SiteKreator has confirmed what I’ve been telling you for more than two years now. times per month. Surprised?
  • BILL HARTZER  |  TUESDAY, JUNE 5, 2012
    [Marketing] A Social Media Game-Changer? Facebook Quietly Launches Promoted Posts
    Although that may be useful if you’re looking for a new roommate or on a job search, it also opens the door for further infiltration of our news feeds with marketing material. Christopher Wallace is Vice President of Sales and Marketing for Amsterdam Printing, one of the nation’s largest providers of promotional products for businesses large and small. For any business or organization using a Page rather than a personal ‘profile,’ the change occurred quietly. Facebook isn’t reinventing the wheel here. Social Media
  • SOCIALNOMICS  |  TUESDAY, AUGUST 6, 2013
    [Marketing] 10 Operations to Get Multichannel Success
    'Marketing research provides that multichannel consumers are able to contribute three to five times more sales as compared to a single channel consumer and this brought about that growth of the multichannel success in the retail industry. Consumers are now giving high preferences on multichannel business and with this changing consumer mandate, retail marketers find the need to take a step ahead towards getting into a multichannel approach in online marketing in order to address this evolving demands of the consumers. 1.       Use digital technology to expand your business.
  • NOWSOURCING  |  SUNDAY, JUNE 22, 2014
    [Marketing] Facebook Starts To Get More Tougher & Mercenary With Their Ad Revenue Model
    This means that if a company does not have the marketing budget to strike out on their own, then Facebook is effectively holding that company – and the company’s future – hostage. Either pay Facebook what they are demanding, or leave the site and try to market on their own. Suddenly I have to come up with a marketing budget to tell my 56 fans everything my dog does? But companies looking to aggressively market a product may like the bigger, more prominent ad space. 'It seems that the good days are over at Facebook. You fell for it!”
  • FEVER BEE  |  THURSDAY, DECEMBER 13, 2012
    [Marketing] What Should Paid Community Managers Know, Have, and Be Able To Do
    Community management is a complicated topic that spans technology, data, marketing, and a range of social sciences. It pains me that most community-related discussion can be boiled down to:  1)   Be nice to members. 2)   Don’t lie to members. 3)   Remove the bad stuff. When we dwell too much upon the softer side, we do no favours to our profession, our communities, nor our own personal development. About 1/3 rd of the people reading this are passionate hobbyists building communities in their spare time.
  • LOUIS GRAY  |  TUESDAY, JANUARY 4, 2011
    [Marketing] We Need a Tech Intelligence Bubble - Value Going Viral
    I've enjoyed using Buzz and the social elements of Google Reader, but just because there is a successful company in one market doesn't mean you have to be in that market. One of the more interesting things, at least to me, that came to mind when highlighting the top ten Web services I used last year was how boringly mundane and adult some of them were. But the issue is not so much that I've gotten old and stodgy, only that in a recursive state, sites that have value deliver value. The value of Redfin and Zillow is that I can be a smarter homeowner or buyer. Facebook is what it is.
  • KIKOLANI  |  MONDAY, JULY 23, 2012
    [Marketing] Premium WordPress Themes – What Do People Buy & Why
    If you’re in the market for a new WordPress theme, be sure to check out my post on Thesis vs. Genesis. Last year, I wrote a huge comparison post on Thesis vs Genesis from DIYThemes and StudioPress. It’s been almost a year, and I thought I would share some stats of what people decided to buy after reading the post. Here are the results. Number of Clicks. Here, you can see that the number of clicks to the StudioPress (Genesis) website is almost equal to the number of clicks to the DIYThemes (Thesis) website from both the post and the buttons on the sidebar. Number of Sales.
  • SOSHABLE  |  SATURDAY, MARCH 2, 2013
    [Marketing] If You Don’t Think Social Signals are Important for SEO, You Don’t Know Google Very Well
    Some might say that it’s a natural addition to the service since people consider social media to be an important part of their overall marketing, but that’s simply not how Google works. There are still many in the search engine optimization industry that are fighting the concept that Google (and Bing) is taking social signals into account at a high level when determining search rankings. These people fall into three categories: Those who haven’t had the ability or desire to test it. If you test it thoroughly, it because extremely clear that it’s real.
  • DREW'S MARKETING MINUTE  |  THURSDAY, SEPTEMBER 25, 2014
    [Marketing] 5 tips for creating a company culture that connects with your sweet spot clients
    'An area of marketing that is often overlooked is how important it is to be mindful when creating a company culture. The post 5 tips for creating a company culture that connects with your sweet spot clients appeared first on Drew's Marketing Minute. You don’t build a culture to make a sale. But the culture you build, if you’re very clear about your organization’s values and beliefs, can translate your company’s personality and attract right fit prospects. It can also reinforce your current customers’ buying decision. Company culture doesn’t just happen. Celebrate it.
  • GAURAVONOMICS  |  THURSDAY, AUGUST 19, 2010
    [Marketing] Branded Social Entertainment in India: Online Talent Hunt Contests.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « The Opportunity at the Intersection of Social Entertainment, Social Gaming and Social Commerce Mail Today Story on Identity Theft on Facebook, Orkut and Twitter » Branded Social Entertainment in India: Online Talent Hunt Contests and Reality Shows Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! What do you think? Well!! Lets talk.
  • BILL HARTZER  |  TUESDAY, APRIL 24, 2012
    [Marketing] Search Engine Optimization Tip: Your Heading Tags Should Include your Keywords
    Talk to someone who has over 10 years of website marketing experience who can steer you in the right direction, not just someone who is going to try to “sell you” search engine marketing or website marketing services. Lately, it seems as though many people have been concerned about over-optimization when it comes to search engine optimization of their web sites. Rightly so. There is some concern, especially since Google has been testing the over-optimization filter yet again. These are the headings for the body of your web page. contact-form-7].
  • KIKOLANI  |  SUNDAY, MAY 8, 2011
    [Marketing] Lenovo ThinkCentre M90z Review & Chance to Win
    Market Samurai – Awesome keyword research tool. A few weeks ago, I wrote about how I chose products to review , and one of the main reasons I chose to review the ThinkCentre M90z is that I would be able to give one away to a lucky reader. am excited to say that the time has come! Review of the Lenovo ThinkCenter M90z. First of all, let’s start with my own personal review of this computer. Design. The first thing I absolutely love about this machine is the design. Now I no longer have to be jealous of my husband and his iMac. Tech Specs & Performance. Quirks. Browsers.
  • DREW'S MARKETING MINUTE  |  MONDAY, JANUARY 3, 2011
    [Marketing] Brand alignment - are all the cogs in synch?
    At McLellan Marketing Group , we don't just preach this stuff, we live it out with you.    It drives marketing creative, decisions and direction.  Your brand is not your logo….your your brand is not your logo.    (tired of hearing me say that yet?). Your brand is the essence of your business.    From 20,000 feet  -- it is who you are, why you exist, the unique value you offer your customers, how you behave, what you believe in, what you promise and of course, how you keep that promise.   Why does brand alignment matter?
  • FEVER BEE  |  THURSDAY, DECEMBER 8, 2011
    [Marketing] The Evolution Of A Big Community Launch
    It quickly became another short-term marketing effort. In August 2008, Dell launched Digital Nomads. community for people that work from anywhere. It was widely hailed as brilliant. It was a perfect fit for their lattitude range of laptops. It gained coverage in numerous publications both online and offline. number of A-List bloggers were involved;  John Jantsch , Chris Brogan , Shel Holtz , Hugh Macleod , Andy Sernovitz  etc. In October, activity remained high. It was getting coverage. Content was produced on a regular basis. People were joining and participating. 
  • LOUIS GRAY  |  THURSDAY, APRIL 28, 2011
    [Marketing] With Apps, The NOOK Color Is Now A Smart Hybrid
    Without a full-fledged Android Market, with hundreds of thousands of apps, every app on the NOOK has a chance to be found, and its not amateur hour. Disclosures: As noted above, my6sense , where I am VP of Marketing, is a launch partner with Barnes & Noble for their app store. Full disclosures up front, due to my role at my6sense , I've known the Barnes & Noble app plans for several months, and our app was included as one of the first to be included on launch day. And yes, everybody loves games, and if a device has a screen these days, you know Angry Birds is there.
  • VIPER CHILL  |  THURSDAY, OCTOBER 4, 2012
    [Marketing] OptinSkin Update: 96 Hours Until Our Launch Price Disappears
    This isn’t a post based on any marketing tactics or insights I have to share with you, so I’m going to keep it fairly brief, since I know you’re all busy. At this stage we don’t mind if our customer growth slows, since we have a number of products we would love to get onto the market. This coming from an email marketing pro. After Sunday, we’ll be raising the price of OptinSkin from $47 to $67. That’s pretty much 96 hours from now (and dropping) until the launch price disappears. Excited to use #optinskin. Thanks. Love it my man!
  • SOSHABLE  |  THURSDAY, SEPTEMBER 8, 2011
    [Marketing] What 100 Million Active Twitter Users Means to Business
    Twitter has been both the easiest and hardest nugget to crack open as a business and marketing tool. Even with a good following, the ability to blast out links with marketing messages has not demonstrated a strong return unless the news is breaking or controversial. Everyone has known that Twitter has been huge for a while. Today, we got to look into some hard numbers showing just how involved it has become with 9-digits worth of active Twitter users online. Over half of them log in daily. What does it mean for business? That’s what 100 million active users means.
  • VIPER CHILL  |  TUESDAY, MARCH 30, 2010
    [Marketing] Buying & Selling Websites for Profit: An In-Depth Guide
    The reason for this is that usually there is a large marketing campaign prepared for when these products launch and many affiliates send emails to their lists. Before you do put a site up on the market try to find other ways it can be run if it is originally growing simply because of the work you put in. Home What the F ? Cloud Living Say "Hi!" genuinely feel that the internet is one of the best places to invest your money and get a great ROI if you know what you’re doing. Those who want to invest in websites browse for and purchase the types of sites they want. Cheers!
  • SOCIALNOMICS  |  MONDAY, OCTOBER 29, 2012
    [Marketing] 5 Tips on Facebook Global Pages for Global Brands
    Combined Insights - We marketers all realize how important and invaluable measuring is in order to optimize our strategies. Facebook gone Global or should we say local? Global brands can now reach a  larger audience  with these pages in the Facebook users’ own language. Great for brands and consumers. Here’s why: 1. Go local – Although targeting is available now for Facebook posts, it is a nice luxury to be able to have a whole page targeted to a particular area rather than just posts. Unfortunately small business are unable to do so (just yet). for me). Questions?
  • PUSHING SOCIAL  |  FRIDAY, JUNE 7, 2013
    [Marketing] Are You Giving Away Too Much For Free On Your Blog?
    About a year ago, I received an email from fairly well-known internet marketer. That is why I believe that content marketing is the best slingshot that any small biz David can own. 'Everyone says that you should be generous with your expertise, experience, and talents. They say share until it hurts because…you’ll get it back with interest. Others offer a quasi-mathematical ratio that says – give 4,5,6 items of true value before you ask for something in return. Where does that leave you? At some point, you are going to ask. Am I giving away too much? You are.
  • WEBBIQUITY SMM  |  MONDAY, SEPTEMBER 13, 2010
    [Marketing] Proper Care and Feeding of a Blog
    There are certain over-inflated egos in the worlds of SEO and online marketing who are very poor at this. My daughter is hooked on those pet rescue shows on Animal Planet. What I’ve learned from my more occasional viewing is that despite the many joys of pet ownership, not everyone is cut out for it. By the same token, despite the many benefits of a business blog , not everyone should rush into it. Here are seven tips for a healthy blog and a happy blogger. Post regularly. healthy blog thrives on fresh content, at least once per week, more often if possible. Maintain your blog.
  • CONVINCE & CONVERT  |  MONDAY, SEPTEMBER 20, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    “Twitter users talking about marketing and brands far exceeds the usage on the other social networks,&# said Tom Webster , the VP of Strategy & Marketing at Edison (and the study author), when I interviewed him for this post. link] [link] Debbie Schultz Twitter is more popular for brand awareness with users, thus more valuable for marketing when used correctly. I'm not even a big fan of twitter (for personal uses) but for marketing purposes, I think it's a great and powerful tool. 42% learn about products and services via Twitter. population).
  • FIREBELLY  |  THURSDAY, OCTOBER 3, 2013
    [Marketing] Mobile Web Presence Can No Longer Be An Afterthought
    Despite some headlines taking things a bit too far, like the one touting  “mobile to overtake fixed Internet access by 2014,”  statistics show there are numerous emerging markets surrounding the mobile movement, including a group who are  only using the internet on their phones. 'Where is your audience coming from? Every year following Apple’s product announcement there is a flurry of excitement among the tech community and consumers alike. For businesses, this means you must be sure your website and social media accounts translate fluidly onto the screens of various devices.
  • VIPER CHILL  |  MONDAY, FEBRUARY 14, 2011
    [Marketing] Radical Transparency: Welcome to ViperChill v2
    The other day I sent out this tweet: My friend Pat replied with: Before I wrote the tweet I was reminded how far I, him, and other ethical marketing bloggers out there have to go in order to help change the perceptions of this industry. This person will be handling my emails (don’t worry Cloud Living customers, I’ll still be receiving yours), dealing with any customer issues besides marketing questions, and interacting online as a part of this brand. So, when I have an announcement to make, you should know that I’m going to have some very big things to say.
  • WEB METRICS GURU  |  THURSDAY, OCTOBER 25, 2012
    [Marketing] Strata Conference and Big Data – Web Journal October 23-25th, 2012
    In  Human Intelligence as a Signal to Predictive Analytics yesterday afternoon there was an interesting solution that focused on social analytics and the capital markets. Fundamentally, what I heard wasn’t much different than any of the other solutions/vendors I know of and have  looked at, but for one thing.    The difference was in how the unstructured data was decoded into signals and then compared with known performance of the market indices. I have been at the Strata Conference the last couple of days in NYC  and got a chance to do a couple of things here including.
  • JUSTIN LEVY  |  TUESDAY, AUGUST 18, 2009
    [Marketing] Gary Vaynerchuk Treats People Like Goldfish
    Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Gary Vaynerchuk Treats People Like Goldfish Written on August 18, 2009 by Justin Levy in community , gary vaynerchuk , networking , social media , video 8 Comments - Leave a comment! But, also, others like Chris Brogan , Jason Falls , Amber Naslund , Brian Solis (all of whom YOU can connect with at the Inbound Marketing Summit ) and many, many others, who spend most of their time connecting and helping others just because. Thanks for taking time out of your day to come hang out here!
  • THE WAY OF THE WEB  |  SUNDAY, JUNE 27, 2010
    [Marketing] The importance of experiencing your community
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? link] Dan Thornton Hi – thanks for the comment.
  • PAUL GILLIN  |  WEDNESDAY, AUGUST 14, 2013
    [Marketing] The Smart Device Revolution Is Just Beginning
    It’s a terrific idea and another example of how the Internet of things is going to transform so many markets. 'I spotted a promotion this morning for a smart tag you can now attach to items that you never want to lose. It emits a Bluetooth signal that a smart phone app can pick up so you can always track them down. Coincidentally, Christina Kerley just sent a copy of her new e-book, “ The SMART Revolution.” It’s a 17-page compendium of products that are rewriting the rules of entire businesses by embedding intelligence into everyday things. Get it here.
  • PAUL GILLIN  |  MONDAY, OCTOBER 31, 2011
    [Marketing] Economic Disruption: We’ve Seen This Before
    Each of these five waves has been interceded by a crash in the financial markets. Live-blogging from the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. . Closing Remarks By Martin Fleming, IBM Chief Economist. If we look at the global economy over the last 250 years, we’ve seen five waves of technology change: Industrial Revolution. Age of Steam and Railways. Age of Steel, Electricity and Heavy Engineering. Age of Oil, Automobiles and Mass Production. Age of Information and Telecommunication. The Next Big Thing.
  • SOSHABLE  |  MONDAY, JULY 15, 2013
    [Marketing] Great Content 101
    'It’s probably been repeated more than a million times online among marketing blogs – our own blog might even account for about 25% of those. Creating quality, relatable, and shareable content with your audience online has transformed into the hallmark of so many modern digital marketing strategies. Whether it is based on inbound marketing, or just social media, there is a clear need for good content. Good content is what makes their marketing so effective, and makes them so successful. Read, evaluate, and leverage it for your own marketing needs.
  • ARI HERZOG  |  MONDAY, SEPTEMBER 9, 2013
    [Marketing] What I Want to Do
    It is not surprising that marketing, media, and communications are repeated throughout the ads. Community relations, public affairs, and PR management (among other related communications roles) have long existed before digital marketing; and it is that essence that I want to embrace and use on a daily basis. Related Stories Saying Goodbye to Digital Marketing: Meet the New Me Meet My New Dumb Smartphone Stop Your Smartphone From Telling Burglars Where You Live. 'This word cloud, via Wordle shows the frequency of tasks for my next job. What do I want to do?
  • JOSH S PETERS  |  TUESDAY, DECEMBER 20, 2011
    [Marketing] Microsoft Office for Android and iOS? Adobe holds the answer.
    Will MS ever catch up or will they just keep dropping the ball in the mobile market? I recently read an interesting article on The Guardian about  Microsoft releasing apps for the iPad. Being an Android and windows user this piqued my interest, hoping there would be some some mention of an MS Office release for Android. Apps like Quickoffice HD are alright, but they still have a lot of flaws. They don’t render everything perfectly, some of the work done on a phone or tablet doesn’t look right when re-opened on the PC, and there is a lot of missing functionality.
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, JUNE 10, 2010
    [Marketing] Intrinsic Social Motivation
    The Business Factor: There is an exponential growth of business opportunities that adults are learning to facilitate using social media as the medium to reach relevant and relative markets. What motivates adult participation within social media? When we look at the psychology of human behavior we can begin to understand certain  motivations which draw adults to social media. Abraham Maslow published his theory of human motivation in 1943. Its popularity continues unabated. The hierarchy has five levels. Physiological (hunger, thirst, shelter, sex, etc.). Esteem (also called ego).
  • JACOB MORGAN  |  FRIDAY, JANUARY 13, 2012
    [Marketing] Emergent Collaboration Vendor Review: Mango Apps
    On Friday’s I’ll be reviewing a vendor in the emergent collaboration space and will provide an overview on that vendor which includes aspects from leadership and vision to technology and market focus. Currently Mango is profitable but they don’t spend a lot on marketing which is where other funding could be useful in the future. They also need to work hard on securing some enterprise customers if they want to really penetrate that market because as of now the enterprise customers are few and far between. Every post will cover the same elements for different vendors.
  • TWIST IMAGE  |  WEDNESDAY, APRIL 4, 2012
    [Marketing] Watching Me Blog
    Blogs are one of the most valuable marketing tools ever created. do my best to provide value to you with the intention that if it's valuable, I'll become an option should your company require digital marketing services. digital marketing services. marketing agency. believe that. don't just say it. mean it by walking the talk. started blogging in September 2003, and since then I have written almost three thousand posts. I'm proud of this blog mostly because it serves two personal Gods for me: my love of writing and my love of sharing. " Here's the deal, Peter.
  • CONVINCE & CONVERT  |  THURSDAY, JANUARY 23, 2014
    [Marketing] 5 Creative Examples of Selfies as Social Media Content
    Creative Examples of Selfies as Social Media Content is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'Whether you love or hate ‘em, there’s no doubting that 2013 was a big year for the selfie. From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. But, why should social media users have all the selfie fun? The quick and simple answer is – they shouldn’t! Selfies are not just a fun trend – they can also inspire. MuseumSelfie Day.
  • PUSHING SOCIAL  |  SATURDAY, SEPTEMBER 4, 2010
    [Marketing] Why Passion Posting May Be Hurting Your Blog's Traffic
    The Key to Attracting Influencers I’m an unabashed Influencer Marketing disciple.  write on topics of Social Media marketing, disabilities advocacy, project management, Lotus Notes and vintage jewelry. Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social Why Passion Posting May Be Hurting Your Blog’s Traffic by Stanford on September 4, 2010 Spread it! Share Email This I wanted to weigh in on the “How often should I post?&# debate.  There are several schools of thought on this one. I’ve been able to confirm this myself.
  • THE WAY OF THE WEB  |  SATURDAY, JUNE 16, 2012
    [Marketing] My new standing desk – day one, and how it helps business
    love new opportunities, and the way that technology is evolving more quickly all the time – I work with every client to help them start to change their outlook and business practices to cope with that, rather than just offering content or marketing which won’t evolve and grow over time. My new standing desk is now being used, and it’s symbolic of the changes I’m working through in the way I work. Having moved into a new house, I’ve had a bit of time without the internet or an office at home, which has given me some time to re-consider the way I do things.
  • CONVERSTATIONS  |  THURSDAY, FEBRUARY 20, 2014
    [Marketing] 17 Most Suggested Tools and Accounts for Small Business
    It’s now the standard and market leader in building web sites (with or without blogs). Newsletters and Email Marketing. 'Many small business owners work from wherever they are sitting or standing at any given moment. Recently, we shared our 29.5 Most Suggested Mobile Apps to Small Business Owners  for those in constant motion. The The tools and accounts shared here are for those stationary works areas – the desktops at home and work. Ideally, they will sync up to your mobile apps to make work seamless across devices. Domain Names and Hosting. Content Curation.
  • TWIST IMAGE  |  THURSDAY, MAY 5, 2011
    [Marketing] Wanting Something
    Even if we tossed aside asking "why" a brand would want any of these things (let's assume it fits perfectly into their marketing strategy), the truth is that wanting any of those things are nice and easy to say. Marketers aren't known for their humility. marketing strategy. How badly do you want something? It's very interesting to think about the things we want and lay them against the things we have. Take a long hard look at what you have. How did you get it? Did you get it because it just showed up? Was it given to you? Odds are it was neither of those things.
  • GEOFF LIVINGSTON  |  WEDNESDAY, NOVEMBER 13, 2013
    [Marketing] Brutal Economic Reality of Fiction and Those Reviews
    That’s why writers find jobs working as marketers, teachers, lawyers or journalists. They tell you to market better. Really, you sell books en masse via speaking engagements, direct marketing, media relations, virtual and live blogging tours, and third party reviews. If there is anything I have learned over the past three years with the Fifth Estate , Marketing in the Round , and now Exodus , it is how necessary reviews are. 'People don’t make money from writing novels. Some bestsellers generate just a little north of $10,000. Don’t kid yourself.
  • BILL HARTZER  |  MONDAY, JULY 26, 2010
    [Marketing] Search Engine Optimization: Why Image Alt Tags are Important
    Search Engine Optimization: Why a Blog is Important When talking to business owners about marketing their businesses on. This is only one SEO tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips, like this one , are meant to be specific, they should not take too much time to implement, and are meant to be directly to the point. In fact, this search engine optimization tip is pretty simple, but may take a long time to complete: check the image alt tags on your web pages. What exactly is an Alt Tag? What?!?
  • VIPER CHILL  |  WEDNESDAY, MARCH 21, 2012
    [Marketing] Revealed: Behind the Scenes of My Premium Product Launch
    There’s a much bigger market we can help, and a ton of additions that we’re working on to make it even better. The next step now is to continue to make those changes, and then focus more on the marketing side of things. As you would probably expect, the last few weeks of my life since launching OptinSkin have been absolutely crazy. can’t remember a time when I’ve spent so much of my day with my head in my inbox, dealing with customers. That I could spend my days working on a creative project of my choice and then finally get to show it to the world.
  • SPIN SUCKS  |  FRIDAY, APRIL 27, 2012
    [Marketing] Gin and Topics: A Real Life Batman and a Dancing Ping Pong Player
    By the time you read this, I will have already kicked the day off with the very first keynote about Marketing in the Round. It’s the end of April. How did this happen? feel like we were just here talking about kicking butt and taking names this year and we’re already a third of the way through it. Today also marks the day of Mark Schaefer’s Social Slam in Knoxville. And, because it’s really early in the morning right now and I’d like to rehearse one more time before I go on stage, I give you Gin and Topics. Slow Jam the News with Barack Obama. On
  • SPIN SUCKS  |  FRIDAY, NOVEMBER 18, 2011
    [Marketing] #FollowFriday: Steve Farnsworth
    Because of that kind of work, we asked him to do a webinar for us, as a follow-up to Marcus Sheridan ‘s inbound marketing and using content for sales webinars. Everyone who already knows Steve Farnsworth , raise your hands! Not everyone? Are you sure? think everyone knows Steve. Maybe if I refer to him by his Twitter name: Steveology. met Steve on Twitter a couple of years ago, became a regular reader of his blog , and then met him in person at the Vocus conference in May. When we met, it was as if two bosom buddies were getting together after not seeing one another for 10 years.
  • MR. RYAN CONNORS  |  THURSDAY, JULY 25, 2013
    [Marketing] What is Cloud Computing and How Can it Benefit Your Business?
    Lower costs: Shifting your business’ computing to the cloud will help you lower your software and infrastructure costs, enabling you to invest in marketing strategy, research and development, and other areas. 'In the simplest of terms, cloud computing is that which is done online instead of on an actual server. In the cloud, you can access all your software, files and apps, without the need for downloads or installation. With cloud computing , it’s easier to work together and get the job done–no matter where you are. By Amy Elboom. Share in the comments down below!
  • SOCIAL MEDIA CITIZENS  |  WEDNESDAY, OCTOBER 6, 2010
    [Marketing] Social Media Citizens Map
    by Harvey Blume Find On Facebook Fan Page SMC Co-Founders Of: Visit SOCIAL MARKETING FORUM   SMC support: Lifestream #Wall Street : Money Never Sleeps - has anyone seen it yet? Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Social Media Citizens Map October 6th, 2010 by Giedrius Ivanauskas Leave a reply » Share I bet that you have already seen a few versions of these social media maps. You can find the commercial copy of this particular map at xkcd.com. You can skip to the end and leave a response.
  • MY CREATIVE TEAM THINKING  |  WEDNESDAY, MARCH 10, 2010
    [Marketing] Please, Please Me
    This comment said it all to me, As a small business, none of the info provided helped me in my marketing plans. Gave a social media presentation last night to a group of about 45 small business owners as part of Bank of Commerce’s School of Commerce program. was one of two presenters. While looking at the evaluation forms, I was struck again by how there are always one or two people who don’t get their expectations fulfilled from presentations. Harry Hoover was Excellent/Very Good - 20 attendees; Good/Fair - 2 attendees. The Q&A was better than the presentation.
  • ENGAGING BRAND  |  MONDAY, JUNE 16, 2014
    [Marketing] Show 490 – Selling Like a Superstar
    It is easy to wonder where marketing finishes and sales begins, so Anna Farmery talks to John Jantsch about Duct Tape Selling: Think Like a Marketer–Sell Like a Superstar. Are sales and marketing two different functions in a business, today? Does the business create the marketing and the customer close the deal? 'How can you become a sales superstar? Before the interview outline, the winner of the goodie bag this week is Paul Mancone, chosen from anyone who has shared about The Engaging Brand podcast or left an iTunes review. How linear is the selling process?
  • SOCIALNOMICS  |  THURSDAY, JUNE 30, 2011
    [Marketing] Top 5 Social Media Tools Companies Use
    What’s awesome: Determine your “influence&# and compare/contrast with others in order to see how far your brand reaches and how your social networks like Twitter and Facebook impact that influence or target larger influencers in your target market to spread the word. We all know the three most popular social media apps in our toolkit are: Facebook, Twitter and LinkedIn. But what else are companies using to have an edge and be more efficient and productive in their social media efforts? How are they actually Tweeting? How are they monitoring? Cotweet. Radian6. Tweetdeck.
  • CONVINCE & CONVERT  |  MONDAY, MAY 5, 2014
    [Marketing] 7 Ingredients for Employee Social Advocacy
    'A few weeks ago, I presented a breakout session at Social Media Marketing World. put together an all-new presentation about employee social media advocacy, which I have excerpted below. Employees are a key to social media success because they: 1. Genuinely love your brand (hopefully) 2. Are trusted far more than the company 3. Are not filtered by social networks the same way that corporate messages are Thus, employee social media advocacy gives you Authenticity, Trustworthiness, and Reach. But, getting there isn’t a snap. That would be a gross oversimplification.
  • ARI HERZOG  |  TUESDAY, SEPTEMBER 14, 2010
    [Marketing] Facebook LinkedIn Twitter Flickr YouTube Blogging Blah Blah Blah: Knowing Why You Use Social Media is What Counts
    Related posts: Strategies and Tips on Social Media and Online Marketing — To What End Should This Blogging Trend Continue? This paragraph comprises the first words published on this blog since I asked for your opinions on blogging frequency seven days ago. Never before in the history of this blog (or, at least over the past 18 months) has a week transpired without new content. She owned her world. Those are powerful words. We use social networking sites for different reasons, but it is crucial to grasp the WHY. It is common to do things because other people do them.
  • SOCIALNOMICS  |  THURSDAY, MAY 10, 2012
    [Marketing] Bing & Facebook Declare War on Google with Social Search
    Facebook could own this new market of social search, but perhaps, behind closed doors they have been working with Microsoft to partner on developing the social search market. Bing announced today it is changing the search game. As discussed in my best selling book Socialnomics (2009) the ultimate winner between Google, Facebook, Microsoft, Amazon and Apple may hing on which company figures out social search. Social Search: The New Frontier. Microsoft and Bing are going all in on social search and why not? Google has already defeated them on the traditional search front.
  • JOEY STRAWN  |  THURSDAY, SEPTEMBER 30, 2010
    [Marketing] Greg Giraldo: In Memoriam
    Digg Digg Today’s post will shy away from the normal social media/marketing focus to focus on a more personal matter. Related Posts: The Greatest Marketing Advice In The History Of Ever Spin Sucks Guest Post Infantile Monday Dance-tacular [Video] Reasons to Love Twitter and Technoviking BarCamp 2010: And The Winner Is……… Tags: Blog Comedy Central Greg Giraldo Last Comic Standing Roast We will return to our regularly scheduled broadcasts after the weekend. This struck me very hard because I have had the pleasure to meet him and know him personally.
  • KIKOLANI  |  FRIDAY, MAY 10, 2013
    [Marketing] Fetching Friday – Resources Mashup & Tough Love
    How to become an Influencer through Content and Relationship Marketing – My experience as a publisher taught me a lot of things, particularly in making me understand several aspects of marketing that can really help a brand make an impact to its audience. The 2013 LinkedIn Marketing Guide – LinkedIn is a great network for businesses looking to increase traffic and leads, as well as individuals looking to market their expertise for new career opportunities. The Resources Mashup. This Week on Kikolani. Blogging / Content. Business / Career. Dig in.
  • SPIN SUCKS  |  MONDAY, JULY 26, 2010
    [Marketing] Why Your Customer Experience is Directly Tied to Your PR – Now.
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 26 2010 Why Your Customer Experience is Directly Tied to Your PR – Now More Than Ever By Daniel Hindin | Email | Print | 12 Comments | Guest post by Jeannie Walters , Principal at 360Connext. Word on the street about the current customer experience was, um, bad.
  • DANNY BROWN  |  SATURDAY, FEBRUARY 5, 2011
    [Marketing] Making a LIST For Your Customers
    Does marketing need to adjust their terminology? When we’re working with new clients at Bonsai , one of the first things we ask is how their customer service stands up. It’s crucial to know of any pluses and/or minuses before starting a new campaign. For instance, if a company’s customer service is poor, there could be a very big uphill struggle ahead in terms of brand acceptance. But, if customers have a positive view of you, it’s an extra piece of firepower that can be used in getting the news out about a new product or service. Simple – you use a LIST. Listen. Involve.
  • WAXING UNLYRICAL  |  WEDNESDAY, NOVEMBER 17, 2010
    [Marketing] Judging A Blog Post By Its Cover
    Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! D’oh, you say. Preview before you publish. Image: U.S. Great post.
  • DREW'S MARKETING MINUTE  |  MONDAY, JANUARY 31, 2011
    [Marketing] Using personas to shift your focus to the customer
    If you look at most marketing copy -- it's about the "thing" -- whatever is being sold. " Which is why personas are so critical to your marketing success.  It will make the rest of the Q's  P.S. If you want more info on personas, Marketing Profs is doing a webinar on February 10th specifically about the topic.  We get features and generic benefits but our focus and the thrust of the message sits squarely on the shoulders of the product or service. And it's no wonder. Let's demonstrate.  And don't say everyone.
  • THE BLAKERY  |  THURSDAY, FEBRUARY 28, 2013
    [Marketing] Your Computer Is Not Your Friend
    Asks you “what’s on your mind” without having it permanently etched in a data base somewhere to sell to Facebook marketers. There was a time when I forgot how important friends were. There was almost zero people in a twenty mile radius I could call if things were difficult. forgot that spending time on social media is not “social” time. literally didn’t have good girlfriends–and it was negatively affecting my life. Community is not just something you build so you have users for your website. It’s something you REALLY need in your life.
  • KIKOLANI  |  MONDAY, FEBRUARY 14, 2011
    [Marketing] Prepare Your Website for Geolocation with WordPress
    This is a guest post by Lorna Li , Founder & Editor in Chief of Green Marketing TV. It is the newest way to draw customers through your door, but is your business ready for geolocation? If you feel overwhelmed by people battling for mayorships or checking in to earn badges, not to worry – we will walk you through the basics of using geolocation on your website or blog and how to prepare your business for the new service! How does Geolocation Work? Start Using Geolocation for Your Blog or Business. You can find a theme for almost any business. Introducing Geolocation to Your Website.
  • KIKOLANI  |  FRIDAY, JULY 1, 2011
    [Marketing] Fetching Friday – Resources Mashup & The Fourth
    The 1 -2 punch marketing action plan for blogs – I personally think there are more than just two punches here, but great details on how to get your blog moving. How relationship marketing helped me land a dream client – why relatinoships are a valuable asset beyond your blog. 21 resources new marketers must bookmark – if you’re just getting started, this is a good place to get ahead of the competition! The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week.
  • THE WAY OF THE WEB  |  MONDAY, OCTOBER 3, 2011
    [Marketing] Self-employment – the first anniversary
    Suddenly I became responsible for invoicing, accounts, new business, and everything else, rather than ‘just’ marketing or writing articles, and that definitely took a while to get to grips with. My work combines all areas of content strategy and digital marketing, and my clients not only span a variety of industries, but also a range of knowledge and existing ability, so there hasn’t been a day that hasn’t had something different to offer. And yet here I am at the same table, albeit on a much newer laptop.
  • THE WAY OF THE WEB  |  THURSDAY, NOVEMBER 26, 2009
    [Marketing] Absolute Radio unveils iTunes Tagging for the iPod nano in the UK
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious?
  • PROACTIVE REPORT  |  FRIDAY, MARCH 18, 2011
    [Marketing] Interesting Content Sparks Conversations
    Seth Godin has had smart things to say about internet marketing for many years. Back in January he spoke to John Jantsch of Duct Tape Marketing and they spoke about why some brands don’t get any comments or conversation. “If people aren’t talking about you, there’s a reason. You’re boring,&# said Seth. Here is an example of interesting content and it has been viewed by almost 10 million people and generated 4,400 comments on YouTube. And this ‘fantasy’ world is closer than you think.  Take look at this. Can a small business do this too?  Absolutely.
  • ENGAGING BRAND  |  THURSDAY, FEBRUARY 28, 2013
    [Marketing] 4 Things to Think About Your Business Today
    Niche markets, online delivery, less fixed costs, greater word of mouth, more market testing etc etc. Technology, social change and the need of market research. Many have tried to term the age we live in:- the knowledge economy, the digital economy, the experience economy, the. Internet, the list goes on. but the one I use is the connected or network economy. . There is a social change in the economy today and we can be fooled into thinking that the change is all about the Internet.however that is one piece of the jigsaw behind our thinking about economic development.
  • KIKOLANI  |  FRIDAY, JULY 13, 2012
    [Marketing] Fetching Friday – Resources Mashup & Kitten Reacts to Sneeze
    10 Tactics for Integrating Photographs into Content Marketing – Images, particularly photographs, are content marketing’s magnetic force since they’re driving social media across platforms. As a result, you need a tailored image strategy within your content marketing plans. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Content. Enjoy! Find out why. Business / Career. Find out how. Freelancing. think you do!
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