BILL HARTZER | WEDNESDAY, NOVEMBER 27, 2013
[Marketing] 29 Things That Every SEO Should be Thankful For This Thanksgiving 2013
Social Media Marketing. If it weren’t for social media marketing, the SEO industry would still have social media marketers doing SEO. Is it just me or in the past few years have the really bad SEOs become social media marketers? 4. It’s the day before Thanksgiving, November 27, 2013, and that’s got me thinking: as an SEO in 2013, what should we be thankful for? Well, I have come up with a list of things that every SEO should be thankful for this year. Certainly, these aren’t in any order of importance. Software As A Service. Links. Twitter.
WEB METRICS GURU | WEDNESDAY, SEPTEMBER 8, 2010
[Marketing] PeekYou – Starbucks case study using PeekData reverse url indentity lookups
You can get mappings based on demographics, lifestyles, school affiliations, occupation, Social Profiles, Market Schema and more. Depending on what you want to do the insights can be very helpful for marketing intelligence – defining what to market to whom and when in this case. The case study I’m sharing is on Starbucks and was unofficially published this month, yesterday, in fact. First things First. PeekYou is like a massive DNS server ( Domain Name Service) but for people, identities, that is. The Starbucks PeekYou Study.
NET-SAVVY EXECUTIVE | SUNDAY, OCTOBER 7, 2012
[Marketing] Be Careful with that Email
Going after smarter targets While the mass-market scammers are going for the easy marks, a different style of criminal is getting more aggressive about smarter targets. I'm noticing a big increase in fraudulent emails, and they look more convincing than ever. October is National Cyber Security Awareness Month (via Coretta Jackson ), so let's talk about email safety. If you already know this stuff, maybe this is the time to talk to friends and family about it. Parents, this is you, too. When was the last time you got one of these? The lottery you won without entering. Ooops. Excellent.
CHRIS BROGAN | THURSDAY, DECEMBER 29, 2011
[Marketing] The Next Big Deal
One reason is that THIS WEEK is the big push, and that’s a marketing method. Finally, you might want to know about my marketing methods. This is a really tricky part, because many people have written amazing books and then sold very few of them due to poor marketing. Yep. I’ll give you my new web video program talking you through book deals, publishing, the work of writing, and how I marketed my own books, for free, if you simply buy a copy of my Google+ for Business Book. You may or may not know that I’m pushing my Google+ for Business book.
SHERRILYNNE STARKIE | FRIDAY, JULY 19, 2013
[Marketing] How to be smart on Twitter
Upgrade Your Twitter Marketing. Twitter has gone mainstream as people, brands and organizations flock to the social network. They set up profiles, find people to follow, start tweeting their hearts out and start to attract followers themselves. It takes time but as follower numbers continue to rise, we know the effort is worth it, right? Image via CrunchBase. Well, maybe not. Maybe all this tweeting, retweeting, following and friending is just so much spitting in the wind. Maybe there is no real value in Twitter, or at least, no value in the way a brand is using Twitter.
PROBLOGGER | MONDAY, JUNE 11, 2012
[Marketing] How to Use Google+ to Update All Major Social Networks
This is likely to increase the quality of posts on Google’s social network, but for marketers it creates additional work. Alan Cairns is a Search and Social Marketing Analyst at BozBoz , a Brighton-based Digital Agency. This is a guest post by Alan Cairns of bozboz.co.uk. We tend to use social networks as channels that feed into each other, with certain channels for posting content and others for re-publishing it. Widgets and apps can help pull a Twitter feed to a website, or a blog RSS feed to a LinkedIn profile or Facebook profile. Working with Google+. How does it look?
SOCIALNOMICS | WEDNESDAY, OCTOBER 7, 2015
[Marketing] The 5 Most Important Things You Need to Know About Programmatic Buying
This means, marketers can define the goals, budget, and attribution model while running dozens of real time based variables on their campaigns. Speed is perhaps one of the most important things that marketers can rely on when reaching their customers at a moment’s notice. For ultimate results, integrate programmatic with the rest of the marketing mix. Most online advertisers will tell you that programmatic first began as a performance marketing tool. Media buyers are turning to programmatic ad buying as an additional advertising tool. What is programmatic ad buying.
BLUE FOCUS MARKETING | MONDAY, SEPTEMBER 28, 2015
[Marketing] [New Video – New Thinking on Social Employees] What’s In It For Me? #WIIFM #HR
The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. [VIDEO] “What’s In It for Me?”. Use the Win/Win to Unlock the #SocialEmployee #WIIFM. For many in today’s plugged-in social workforce, it’s not enough to be content with simply getting the job done. Today’s employees want to know that what they’re doing is both valuable to the company and beneficial to their careers.
NOWSOURCING | FRIDAY, JULY 13, 2012
[Marketing] RIP Digg: Enter the New Social Media Frontier
” - Tamar Weinberg , former top user of Digg, author of The New Community Rules: Marketing on the Social Web. Digg truly revolutionized social voting & fueled a new paradigm of social media marketing in Twitter’s infancy & with Facebook’s rise. Early Times. Back in the old school days of the social web (2005-2008), Digg.com was the place to be. If you were a top Digg user, you had clout (not klout, that’s for newbies, stick with me here) in the newly emerging Web 2.0 world. Connections were made and lifelong friendships emerged. People were happy.
GEOFF LIVINGSTON | MONDAY, OCTOBER 26, 2015
[Marketing] Living through the Lens Challenge
This is a photo I took of the Charleston Market in South Carolina. Two and a half weeks ago I launched the Living through the Lens weekly challenge on Flickr. The Challenge was in response to Jeff Cutler ‘s request, a weekly effort that lets people participate in whatever I may be photographing during the week. reposted Jeff’s idea on Facebook, and many people liked the idea and wanted to participate, too. So here we are. have been super impressed with the incredible quality of photos that people have submitted. The first challenge was “foliage.”
TWIST IMAGE | TUESDAY, AUGUST 13, 2013
[Marketing] The Shape-Shifting Reality Of Shopping
Here''s a clue: who owns the mobile experience and how closely linked to the business and marketing channel is it for the companies you deal with? Welcome to the one screen world of shopping. One of the five major movements that have changed brands forever (that corporation are doing little-to-nothing about) that are defined in my second business book, CTRL ALT Delete , is the notion of the one screen world. In simplistic form: the only screen that matters to me - the consumer - is the screen that is in front of me. We live in a world where brands are still thinking in digital ghettos.
BRASS TACK THINKING | WEDNESDAY, JUNE 23, 2010
[Marketing] Getting Organized with Evernote
link] Storytelling Social Media Marketing PR Business & Technology Curated Stories June 23, 2010 [.] Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Getting Organized with Evernote June 23, 2010 | by Amber Naslund View Comments I heart Evernote. I’ve mentioned that more than once, and because of my unnatural affection for an application, I presume that everyone has discovered its wonderful-ness. Yeah, you can take notes with it, that’s easy. Even cooler? Nifty, huh?
PROBLOGGER | SUNDAY, DECEMBER 19, 2010
[Marketing] How to Optimize Your Sales Funnel for Success
This post was written by the Web Marketing Ninja — a professional online marketer for a major web brand, who’s sharing his tips undercover here at ProBlogger. As online marketers, we often devote a large amount of time to finding ways to attract eyeballs to our online assets. But that’s not where online marketers go wrong! Stay tuned from most posts by the secretive Web Marketing Ninja—a professional online marketer for a major web brand, who’s sharing his tips undercover here at ProBlogger. Curious? So are we! It’s also been around for a long time.
TWIST IMAGE | WEDNESDAY, NOVEMBER 7, 2012
[Marketing] The Big Small Screen
Now, comes the hard work of figuring out what this will mean to marketers and the media professionals. The moment may have finally arrived. For years, I have been blogging about the potential of mobile video. In fact, that's a lie. Long before I joined Twist Image , I helped Andy Nulman launch his mobile content play, Airborne Entertainment. Back then, we were talking about content and video on a 2x2 screen. Nobody wanted to hear about it. Not even the mobile carriers. no, make that major. Is the future of video in the palm of your hand? Think about how the screen is used. Really good.
WWW.TECHNOTHEORY.COM | TUESDAY, JANUARY 27, 2009
[Marketing] Technotheory.com - Getting Started with Social Media - A Guide and Resource List
Other examples of topics include marketing, being green, and entrepreneurship. » The Buzz Bin iLibrarian » A Resource Guide for Getting Started with Social Media Att komma igång med sociala media « Peter Alsbjers blogg The Trend Junkie » Blog Archive » Marketing 2.0: The Content Challenge What can you do today that can empower your customer using social media? « Direct Marketing Observations Social Media Marketing - Overcoming the Overwhelm! Read on for a bird’s eye view with specific concrete steps. Step 1. What is RSS? Step 2.
TAYLOR MAREK | MONDAY, JANUARY 26, 2009
[Marketing] IE8 Coming to a PC near you
and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Some of us might still be using it. Some of us brave types moved to IE7 because of the “gadgets Microsoft had added to it. Now IE8 is on the doorstep and will be walking in very soon. Why should I get IE8?
TAYLOR MAREK | WEDNESDAY, FEBRUARY 18, 2009
[Marketing] Downloads will now be taxed
and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Downloads will now be taxed February 19, 2009 by Taylor Marek Yes, you heard me right. Oh, but wait.
TAYLOR MAREK | WEDNESDAY, JUNE 10, 2009
[Marketing] Who are my Mentors?
and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Who are my Mentors? Everyone has a hero they look up to, someone they admire. Glad I could feature you!
TAYLOR MAREK | SUNDAY, JUNE 28, 2009
[Marketing] When did I first find value in Twitter?
and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me When did I first find value in Twitter? Take a listen to find out more! 150) I was bought by Mashable!
TAYLOR MAREK | WEDNESDAY, DECEMBER 23, 2009
[Marketing] Pepsi to drop Super Bowl Ads for Social Media?
and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Pepsi to drop Super Bowl Ads for Social Media? December 23, 2009 by Taylor Marek Ah, the Super Bowl.
TAYLOR MAREK | WEDNESDAY, DECEMBER 30, 2009
[Marketing] Need Graphic Work Done?
and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Need Graphic Work Done? May 2010 be your most prosperous year yet! Click here to cancel reply.
IT'S JOSIP NOT JOSEPH | WEDNESDAY, MAY 19, 2010
[Marketing] A Question for Gen-Y: Are We Holding Ourselves Back?
We also have a host of problems our parents never faced – record federal debt, a global economic crisis, housing market crash. Home It’s Josip Archives Let’s Talk The Word on the Web A Question for Gen-Y: Are We Holding Ourselves Back? Written on May 19, 2010 by Josip Petrusa 14 Comments Tweet Share 1 save Over the last few days I’ve been on a web-hiatus taking care of a few things. We sometimes forget that there is so much more going on in the world around us. But I must say, it was definitely a refreshing experience. At first glance, the question seems very open.
WAXING UNLYRICAL | MONDAY, DECEMBER 13, 2010
[Marketing] When The Media Plays Scrooge
Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! perhaps the Washington Post should have sent out a flash mob alert.
MINDJUMPERS | WEDNESDAY, OCTOBER 13, 2010
[Marketing] Be Aware of Your Social Media Presence
Tweet Blog post written by Donna Carlsson , who is a former student at AcadeMedia Masters and now works as the responsible education manager for Creative Marketing. She has previously worked at Media at Inter IKEA Systems in Sweden. Her main focus is personal branding in social media. It is old news today that employers check their candidates online before hiring. The line between business and private life is almost no existing when it comes to social media. comment like “ it is only facebook ” doesn’t come across as especially smart these days. Good or bad this is reality. Transparency.
TRADESMEN INSIGHTS | WEDNESDAY, AUGUST 8, 2012
[Marketing] Construction and Manufacturing Jobs Are in Top 6 Sectors of Where Future Jobs Will Be
We subscribe to The Kiplinger Letter to keep abreast of the pulse of the markets and insights on what lies ahead. His observations and predictions of what’s ahead are usually right on. In one of his recent newsletters he was talking about job creation and where the big need will be moving forward as the economy starts to pick up. According to Kiplinger, 85% of future jobs will come from six sectors, Health Care, Hospitality, Construction, Manufacturing , Business Services and Retail. Among skilled workers - plumbers, electricians and HVAC mechanics can count on good demands.
JEFF ESPOSITO | MONDAY, JANUARY 28, 2013
[Marketing] Useful Tips for Community Managers
The 60-page ebook is filled with useful tips from leaders in the space and covers a variety of topics including the customer service/community manager dynamic, advice for new community managers and the role of community management in marketing. Perhaps the most interesting quote in the ebook is: Social Media Managers work in the marketing department. Today is Community Manager Appreciation Day. While you might think that it was something that the folks over at Hallmark invented, it was actually something out of the mind of Jeremiah Owyang.
SIMON MAINWARING | MONDAY, OCTOBER 18, 2010
[Marketing] Millennials have found religion but will brands?
Right now the marketing world is trying to make sense of their new relationship with customers that are using social media to dialogue with them and share the stewardship of brands. The contrast between BP’s marketing and their handling of the oil spill in the Gulf of Mexico is a powerful example of a costly breach of trust. Image Credit: Branding Eye. Millennials have a profound relationship to brands according to a new report (’8095′) released last week by the world’s largest PR firm, Edelman. Deep bonds are hard won and easily lost.
SPIN SUCKS | FRIDAY, MAY 27, 2011
[Marketing] Gin and Topics: The BlogWorld Edition
He says, “In a world where fast is always too slow, I have discovered that sitting down to have tea is often the best marketing strategy ever.. 1. While Spin Sucks won’t write posts about what we learned at BlogWorld until next week, plenty of our fellow attendees and speakers already have published their thoughts and opinions about the three day event. It was an interesting trip, to be sure. There is something here for everyone from strategy and using Facebook to developing face-to-face relationships and sex. 5. The Answer Is a Social Business Strategy.
SHERRILYNNE STARKIE | MONDAY, APRIL 28, 2014
[Marketing] How to plan your story
Video: a short history of marketing. 20 Quick Content Marketing Tips Every Blogger Should Know. Writing (Photo credit: jjpacres). Every journey begins with a single step. The same is true for writers; every story begins with a clear outline. Experienced storytellers might never actually write an outline, but they’ve likely mentally blocked out the story before they sit down to write. More junior writers can benefit from going through the exercise. It focuses thinking and improves the creative process. The audience: Who are these people? What do they want to know? What’s the lead?
JEFF KORHAN | MONDAY, JULY 11, 2011
[Marketing] Finish Any Project by Designing it into Three Stages
This helped me to get more clear about the needs of my readers. I began to think a lot less about the book and more about folks like you – small businesses that want to keep your online marketing simple, while still getting practical results that move your business forward. Any project you can think of can be designed and more readily finished by recognizing that it has three essential stages – a beginning, middle, and an ending. Whether you are writing an article, cleaning out the garage, or starting a new business, you intuitively know this to be true.
KIKOLANI | FRIDAY, NOVEMBER 30, 2012
[Marketing] Fetching Friday – Resources Mashup & Facebook Law
The Blogger’s Guide to Online Marketing – This is probably the best deal of them all. 42 Content Marketing Ideas for 2013 – In that spirit, below is a pretty diverse list of content marketing ideas you may want to consider executing for next year. Does Google Hate Small Businesses – Learn some of the ways Google has made life harder — and sometimes, easier — for SMB marketers. The 16 Most Important Social Media Updates of 2012 – Read about the biggest social media marketing updates from 2012. The Resources Mashup.
CONVINCE & CONVERT | THURSDAY, JUNE 23, 2011
[Marketing] Measuring Facebook Fan Engagement Beyond the Like
Guest post from Matt Simpson , interactive marketing director for Bulbstorm. Bulbstorm executes campaigns for brands seeking to create passionate bonds with consumers. Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. That was sooooo 2010. Fan growth is simply not enough. Disagree? Throw out a sweepstakes app, dangle a free iPad, and buy some cheap Facebook ads. You can easily buy fans, but to what end? It’s time we adjust our aim – and retrain our stakeholders’ focus – beyond that initial click of the like button and toward real engagement.
MINDJUMPERS | TUESDAY, NOVEMBER 2, 2010
[Marketing] Twitter Client For Your Browser – TicknTalk
It’s a great feature to be able to see what the top links that are being retweeted on Twitter are, especially if you are trying to keep up with what links are trending (rather than just topics). I see this feature as being valuable for marketers to see what type of links are trending, and for everyday Twitter users to keep up with the down low. Tweet Written by Tehneyat who currently resides in London, United Kingdom from where she is blogging for Mindjumpers. The problem here is that TicknTalk opens up in a sidebar and takes up too much space in the web browser. Cheers.
TWIST IMAGE | SUNDAY, JUNE 16, 2013
[Marketing] Does Retail Understand The Untethered Consumer?
digital marketing. marketing podcast. Episode #362 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another. and the brands that serve us. For over a decade, Gary has been a leader in the mobile industry. He published his first book, The Impulse Economy - Understanding mobile shoppers and what makes them buy , and appeared on this podcast back in 2012.
JASON YORMARK | SUNDAY, AUGUST 30, 2009
[Marketing] Socialnomics Book Review | jasonyormark.com
Socialnomics will not necessarily teach you how to use tools, convey strategy, or equip you with resources to act on. I recommend The Social Media Bible or The New Community Rules: Marketing On The Social Web if you are looking for a resource like that. To be fair, I believe most of the silliness is due to the dismissive attitude that the marketing profession gave to people on the digital side for so many years. Seeing as it is freshly released, I thought it might be useful to get a review out there for potential readers. Makes for a more enjoyable read.
WWW.SKEPTICGEEK.COM | FRIDAY, SEPTEMBER 24, 2010
[Marketing] DataSift Curation Engine Aims for Relevance in Real-time
The market of end-users for curated real-time content is at present unknown. Skeptic Geek Impartial Observations on Technology and the Social Web Home About Disclosure My Posterous The Skeptic Can Blekko be a Disruptor in Search? Mapping Startups & Services Filtering For Relevance In A Matrix DataSift Curation Engine Aims for Relevance in Real-time On August 27, 2010, in Social Web , by Mahendra Palsule As I have said many times previously, if 2009 was all about the hype of Real-time, the future is all about capturing Relevance in real-time. It is just a matter of time. link] [.]
WRITTENT BLOG | WEDNESDAY, OCTOBER 23, 2013
[Marketing] 35 Simple Blog Topics For You To Choose From
The post 35 Simple Blog Topics For You To Choose From appeared first on Writtent.com: Internet Marketing Blog. Picture this: You are surrounded by numerous cups of coffee, staring at a blank Word document on the computer screen, where you have been stuck from the get go. Being overwhelmed by the intention to create a stellar piece of content, you cannot narrow it down to just one topic. Or the opposite: You have exhausted every option and are out of things to write about. We have all been there. Writer’s block hits everyone at one point or another. The sky is the limit. List posts.
PROBLOGGER | FRIDAY, MAY 17, 2013
[Marketing] How To Use Auto Responder Emails to Boost Your Blogging Efforts
The majority of email marketing services are the same. Following the steps below you can use almost any email marketing service to set up an auto responder system in just three days. Email marketing services know the power of auto responders and offer it as an integral feature of their service. Asher Elran Practical software engineer and the founder of Dynamic Search™ , enthusiastic about all things involving creative marketing, CRO, SEM, and killer content. This is a guest contribution by Asher Elran of Dynamic Search. Day 1 – Building Your Page Offer. The results.
SMALL BUSINESS MAVERICKS | MONDAY, FEBRUARY 28, 2011
[Marketing] Is 'Like' The New Share?
Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., d/b/a/ Small Business Mavericks, Minneapolis, Minnesota Website Design, Development & Promotion Services About Us What’s a Maverick? Relevancy: Why Search Is Unreliable » Is ‘Like’ The New Share? Mashable reports that Facebook has updated its Like button to include the features and functions of the old Share button. Does that require a big “so what? That could lead to more clicks, but only time will tell.
SMALL BUSINESS MAVERICKS | SATURDAY, MARCH 12, 2011
[Marketing] Rumor: Yahoo Sells Delicious | Small Business Mavericks
Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., d/b/a/ Small Business Mavericks, Minneapolis, Minnesota Website Design, Development & Promotion Services About Us What’s a Maverick? The latest is around the social bookmarking site Delicious. Yahoo had originally said it was going to fold the site, but then the groans started. Now, the rumor is they have sold it. What’s the reported price? $5 million. Nevertheless, if it’s true, it could be a big boon to Yahoo.
SMALL BUSINESS MAVERICKS | FRIDAY, MARCH 18, 2011
[Marketing] Online Reviews: Opportunity Or Obstacle?
Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., d/b/a/ Small Business Mavericks, Minneapolis, Minnesota Website Design, Development & Promotion Services About Us What’s a Maverick? Get Your Own YouTube Channel » Online Reviews: Opportunity Or Obstacle? One of the most frightening things in the world for a small business owner is a negative review. But should you be afraid of them? When you see a negative review of your company online, the best thing to do is try to resolve it.
TWITIP | MONDAY, JULY 26, 2010
[Marketing] Top Tips for Your Twitter Targets
August 9, 2010 Rowan Levy @Rowan506Levy I thought it was courtesy to follow back but lately I realize some followers are marketers fishing for your attention…so I quickly unfollow. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Marly @NamelyMarly Marly uses her blog to talk about life, vegan recipes, and names. Names of people, famous name changes, and more (yes, there’s more). First of all, you should ask yourself, what are your Twitter targets? Know Your Niche.
TWIST IMAGE | MONDAY, JANUARY 10, 2011
[Marketing] What Moved You In 2010
Personal Branding R.I.P. Product Is The New Marketing. Along with a healthy and happy family, amazing friends and my community service, we (my three incredible business partners and I) managed to grow Twist Image to nearly 130 Digital Marketing professionals in our two offices (Montreal and Toronto) working for some of the best clients and coolest brands. travelled to over thirty cities in five countries, evangelizing the Digital Marketing industry, my agency and the book, Six Pixels of Separation (which 800-CEO-Read and Inc. canadian marketing association. Web 3.0
JEFF ESPOSITO | MONDAY, JULY 8, 2013
[Marketing] Three Reasons Why Executives Should Tweet For Themselves
Translation: I don’t understand social marketing, and I’d prefer you to tackle that medium. While I successfully built the company’s blog and social media channels from scratch, those marketing channels went mute after I left the company. While I successfully built the company’s blog and social media channels from scratch, those marketing channels went mute after I left the company. She utilizes a variety of marketing strategies and works with start-ups in the food, health, fitness, social media and consumer industries. Why do I follow these leaders? that medium.
SOCIALNOMICS | MONDAY, DECEMBER 14, 2015
[Marketing] Why Every Website Should Be Using SEO Strategies
The keywords you use in the content in relation to the target market. Search Engine Optimization remains one of the most popular and effective marketing strategies for businesses today; there are numerous benefits but here are the key facts: Increased traffic. In this age of major technological advancements, every business now has a website they use to reach out to potential customers. From advertising tangible products and intangible services to giving personal information, websites can be used for a variety of reasons. source: cloudbooksapp.com. What is SEO? The cost factor.
SOCIALNOMICS | THURSDAY, JANUARY 29, 2015
[Marketing] How to Effectively Use Social Media in the Real Estate Industry
Social media is now considered a critical component of nearly every organization’s internet marketing strategy. While real estate professionals once relied heavily on print advertisements, physical signage, and word of mouth, the industry’s marketing efforts are now largely defined by how well they utilize the internet and various social media platforms. When used properly, social media can serve as a multi-purpose tool that helps you build a brand, network, and reach a larger market. Use Instagram to post pictures of properties and market your listings. Twitter.
SOCIALNOMICS | WEDNESDAY, OCTOBER 9, 2013
[Marketing] Delta: A Stand Out Social Media Experience
Check out my book, Stand Out Social Marketing. Stand out experiences have the power to change brand perception, drive customer loyalty, increase revenue, and build deep relationships. When I travel, I do whatever I can to get home as early as possible. That means cobbling together flight schedules that get me home quickly. Logging hundreds of thousands of miles split between several carriers is far from ideal, and if you traveled as frequently as I do you would think that at some point I would have picked an airline and stuck with it. The flight attendant had just jumped on the P.A.
CONVINCE & CONVERT | TUESDAY, AUGUST 21, 2012
[Marketing] 6 Common Mistakes in Online Community Development
Plenty of marketers, entrepreneurs and enthusiasts are out there creating successful communities. LitReactor found a business opportunity and pursued it with an aggressive marketing strategy. He just launched the book on online communities, Capturing Community: How to Build, Manage and Market Your Online Community. Many of the myths surrounding online community development are proliferated by common sense conclusions. Creating an online community has a basis in science—but best practices that seem clear-cut on the surface become much more complicated when you dig deeper.
PROBLOGGER | TUESDAY, OCTOBER 1, 2013
[Marketing] 7 Unique Ways to Find Content Ideas for the Most Boring Topics
This is a guest contribution from Ellis McGrath, digital marketing strategist at VITEB. Ellis is a digital marketing strategist at VITEB. He is passionate about online marketing & web usability. blank sheet of paper (oops writers don’t use it a lot anymore) well in that case a blank computer screen is the most frightening thing a writer could ever possibly encounter. Sitting in front of a computer screen, rolling up sleeves, and ready to write. But nothing happens other than going in circles. What next? Well, ever thought of social media? Twitter Search. YouTube.
PROBLOGGER | SUNDAY, JANUARY 30, 2011
[Marketing] Understanding the Difference Between “Want” and “Want to Buy”
This guest post is by Ryan Barton of The Smart Marketing Blog. The second says, “not only do I admire this service or product, but it’s exactly what I’m looking for. “My New Year’s resolution was to focus on marketing, so this is perfect!” Earlier this year, Lemon and Raspberry subscribers said they’d absolutely love to win my ebook, Smart Marketing , during Amy ‘s New Year’s blog party. Ooooh I’d LOVE to win this! I’m always up for some good marketing insight!!,” That’s the power of word-of-mouth marketing. Buying versus browsing.
TWIST IMAGE | TUESDAY, APRIL 17, 2012
[Marketing] Learning About Creativity
You can also enter a contest to win a ticket (and learn more about creativity) right here: C2 MTL contest (full disclosure: my agency, Twist Image , created this contest and is handling social media marketing for C2 MTL). There must be something in the air. While I am no Julien Smith when it comes to reading books , I am doing my best to maintain a high pace of book reading. consider myself a creative-type, but I'm often fascinated with both where ideas comes from and if there's anything I can do to help myself come up with even bigger ideas. That being said, I enjoyed this book. ballet.
GREG VERDINO | TUESDAY, APRIL 21, 2009
[Marketing] blogwell and prosper: 10% off NYC event tickets
Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « This is your brain. Main | Are you a middle finger marketer? At social media events, you're far more likely to hear presentations by consultants and "experts" and sideline commentators than you are to hear good, practical case studies from client-side marketers who are giving it a go, taking their lumps and finding ways to make social work for their (mostly pretty darn traditional) companies.
ARI HERZOG | TUESDAY, NOVEMBER 26, 2013
[Marketing] 3 Videos Inspire You to Do Anything
Each video is about marketing and imagination. If you agree that feeling content is more important than consuming content, I encourage you to watch these three videos. Each requires you to consume what is shown but there is no noise. It’s all signal. You will feel refreshed and inspired to improve yourself. Most of all, you will smile. Guaranteed. Now, take a deep breath and go make the world a better place. Thanks for reading. If you were inspired, please add a comment and sign up to receive blog posts by email. Productivity video
SOCIALNOMICS | FRIDAY, JULY 3, 2015
[Marketing] What Gamers Know About Engagement (Gaming in the Social Media World)
However, as a social media marketing expert looking in from the outside, I can say that sometimes there might even be some envy, wanting to be a part of the gaming in-crowd. I have found that some of the most interactive people are those who enjoy gaming, specifically multi-player games. It is interesting that there are those who actually think the opposite, that gamers are anti-social. It really has to do with how gamers socialize. That doesn’t rule out the anti-social type that plays the single player games, but there is really a lot of buzz about the social aspect of gaming. Playfire.
PROBLOGGER | THURSDAY, FEBRUARY 12, 2015
[Marketing] How Compassion International Uses Blogging to Save Lives
Compassion was doing content marketing before it was in vogue and they consistently outperform other similar non-profits in their efforts. Though Compassion International uses many methods of content marketing, including video, Pinterest, direct mail, and email, a huge part of their success is tied to blogging. According to Content Marketing Institute, 61% of Non-Profit marketers use content marketing , but only 35% say their efforts are effective. I’d venture a guess that the marketing team at Compassion International is within that 35%. Company Blog.
TWIST IMAGE | TUESDAY, APRIL 30, 2013
[Marketing] Is Google Breeding An Army Of "Glassholes"?
What kind of marketing world do you think we''re going to see? The Post PC world will not be kind to advertising as we have known it. There are two trains of thought here that are important for media professionals to think about as we move forward into a world where screens are ubiquitous, cheap, connected and virtually everywhere. Train of thought #1 : Screens everywhere means advertising everywhere. This is the Minority Report scenario. Connected screens that are either physical or simply appear as heads up displays that know who we are based on quick retina scans of our eyes. amazon.
GREG VERDINO | FRIDAY, JULY 10, 2009
[Marketing] Writing what you know and knowing what you write
Second , because of my own frame of reference (and the focus of this blog) I was thinking mostly about the coverage of Twitter from a business and marketing perspective. As a marketer, should you be taking your cues about if, how and when to add Twitter into your mix from someone who writes for a reputable industry publication, very well may be a solid journalist, but is basing their POV and advice on second and third hand knowledge? Third , while my question was specifically about journalists you can, of course, ask the same about practitioners.
DIGITAL DIVA | TUESDAY, MAY 1, 2012
[Marketing] Universes, multiverses and string theory
Universes, multiverses and string theory : Ok, so this isn’t digital marketing…but it’s about another of my interests - physics. This TED Talk is fascinating and shows us that there might be more than one universe out there. “Is there more than one universe? In this visually rich, action-packed talk, Brian Greene shows how the unanswered questions of physics (starting with a big one: What caused the Big Bang?) have led to the theory that our own universe is just one of many in the “multiverse.”. Brian Greene physics TED universe multiverse string theory
SOCIAL MARKETING FORUM | FRIDAY, NOVEMBER 26, 2010
[Marketing] Remaining Professional with Social Media
With this in mind, a majority of businesses have already made a push to incorporate a social marketing strategy. Tags: Social media marketing social media marketing At some point, I believe we will all be expected to be fluent in social media. From my perspective, this means that we will basically be unable to stay truly connected without it. This naturally leads one to question—if social media is beneficial to those involved with it, or if it will create more of a divide amongst individuals who don’t have access to the Internet on a daily basis. What do you think?
SOCIALNOMICS | MONDAY, JULY 21, 2014
[Marketing] Smile, Get More Social
With more than one billion people on Facebook alone, this is just one of many valuable tools to market your practice. It’s free – Perhaps the biggest benefit of using social media in your marketing plan is that it’s free. Though you can survive without having company social media pages, you’re much more likely to be successful and prosperous with the help of the number one online marketing tool. Are you “friends” with any dentists? Do you follow any dental-oriented social media pages, such as Twitter or Instagram? Instead, make it fun.
SOCIALNOMICS | THURSDAY, DECEMBER 13, 2012
[Marketing] Getting Copywriting Right in Social Media
It’s marketing. “Engagement”. It’s the word that makes most businesses cringe. We have just become used to writing in a more reader-friendly tone of voice on business websites, taking a conversational and casual approach to spelling out our offer to prospects and customers. We even figured out how to write this kind of content with SEO in mind – keywords and phrases became the topic of our ‘conversations.’ ’ But with social media, the idea of engagement changes everything again. How to be interesting. It doesn’t require comment. How would she Tweet?
THE RELATIONSHIP ECONOMY | TUESDAY, SEPTEMBER 14, 2010
[Marketing] The 4 Elements of Social Capitalism
How can we learn new knowledge if we have to waste time avoiding advertisement, marketing schemes and nonproductive conversations. Observation requires ongoing learning from the experiences, the data and ultimately from the market fueled by social currency. 4. The four elements of social capitalism are transforming markets, institutions and life as we know it. All of us have been enabled to use social media as the means to build social capital that enhances our individual and our collective economies. Improvement of any system requires knowledge.
SOCIALFISH | SATURDAY, FEBRUARY 1, 2014
[Marketing] Crazy Fundraising Events To Raise Money For Charity
Related Posts 5 Rules for Your Social Voice During A Crisis Engaging Through YouTube – Charity Inspiration Multichannel Marketing For Nonprofits 3 Facts About Fundraising on Social Media It’s that time of year again- the DoGooder Awards are back! Periodically, we like to give the floor to an association or nonprofit who requests it. This guest post is by Shirin from Leukaemia Lymphoma Research. Did I succeed? Yes indeed, and for those who wish to know just how I did it, read on. The method is simple. Helping Blood Cancer With A World Record. How fabulous is that?
CROWD MEDIA | TUESDAY, OCTOBER 16, 2012
[Marketing] 33 Million People in the Room – Juliette Powell
thought back to my introduction to social marketing and wondered if I had applied it in the correct way, or if I actually understood the reasons why I had applied it in the first place. years on, and with the brand becoming stronger every day, I am astonished at how many businesses are only now starting to contemplate the use of social media in their marketing strategy. compelling read for those that already use social media in their marketing strategy and those that are considering using it. found this a compelling read as I could apply it easily to my every day life.
DIGIGEN | TUESDAY, MARCH 29, 2011
[Marketing] Social Culture Leads, Social Strategy Directs, Social Tactics Do.
But it could be the reason why 73% of Marketeers are saying they don’t know what their social strategy is. Lead, Direct, Do. Its not a bad starting point for thinking about social. I was triggered to think about this after reading an interesting post on HBR ( Link Here ). My frustration with this industry has always been the tactics salesmen, the how-toers, the Top fivers, the Best Ofers. And I think in some cases perhaps we have become slightly lazy in the way we plan and think strategically about social. model of repetition if you like. Tactics over strategy. Strategy directs.
SOCIAL WAYNE | FRIDAY, FEBRUARY 4, 2011
[Marketing] Day 4: People of color impacting the social web – Kristen Nicole #28DaysofDiversity
This is reiterated in marketing methods, which have long since recognized the patterns of minority demographics on mobile devices. Mobile optimization has some promising advances with emerging marketplaces, like the iTunes App Store and Android Market, delivering software that’s created with a purpose. As we all know, February is Black History Month. Last year for Black History Month, I started an online series called 28 Days Diversity where I would feature someone new everyday during the month of February for just being awesome in their own right.
NEILPERKIN.TYPEPAD.COM | WEDNESDAY, SEPTEMBER 22, 2010
[Marketing] The Future Of Content Curation
Partly because there's been a number interesting pieces I've read about the subject recently, and partly because I think it is yet another area where traditional practices are being disrupted but we certainly don't yet have all answers. Anyway, they've kindly let me reproduce it here, so here it is : One of the most remarkable quotes of the last couple of weeks came from Christopher Bailey, CCO of Burberry, who said: "We are now as much a media-content company as we are a design company, because it's all part of the overall experience." Original column here.
ADAM SHERK | THURSDAY, JANUARY 28, 2010
[Marketing] 10 Quotes on the Apple iPad and the Business of News
The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? You can view this in the spirit of Robert Scoble’s To create or curate? , or catch on that I’m on a project deadline and don’t have time to contribute my own thoughts. Possibly. Save the media?
CHRIS BROGAN | WEDNESDAY, FEBRUARY 16, 2011
[Marketing] Improve Your Social Media Efforts
These are just a sampling, but you’ll see how 20 minutes of time spent each day could help train you into being a better social media marketer. Penn and Blue Sky Factory , a quick tour of Publicaster 7, their email marketing solution. Today’s post has a bunch of embedded YouTube videos. If you can’t see them, click here. Video Tutorials Are A Great Way to Improve Your Social Media Efforts. With just a few clicks around YouTube, I found some great video tutorials for you to check out.
SOCIALNOMICS | THURSDAY, DECEMBER 17, 2015
[Marketing] 3 Steps to a Killer Content Curation Strategy for Social Media
Here’s a three-step strategy to help boost you social media marketing efforts. . 1. When it comes to being a social media manager, one of the key skills you need is the ability to share the right kind of content – You are responsible for the content that is shared on your social media accounts and the engagement you seek to drive with it. So it’s important that you put out the right messages before your audiences who may already be distracted by the myriad of information coming their way. Social media has caused a significant shift in content consumption patterns. Automate.
TREY PENNINGTON | FRIDAY, JUNE 25, 2010
[Marketing] Top 10 Things I Love about Flying
Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ Top 10 Things I Love about Flying by trey on June 26, 2010 Flying is fun. Right now I’m sitting in The Village Inn after checking in at London’s Gatwick Airport. In a couple hours I’ll board a US Airways plane for flight number 32 of the year and number 8 across the Atlantic. Even though US Airways seriously dropped the ball (several times) on that infamous number 30 flight, flying is still a kick. What an opportunity it is to be able to move about.
SOCIALNOMICS | WEDNESDAY, OCTOBER 15, 2014
[Marketing] Top 5 App Store Optimization (ASO) Hacks For Better Rankings
Anyone who owns a smartphone knows just how massive the app market is today. Keep in mind that some app markets don’t take kindly to keyword stuffing. Markets can differ greatly, sometimes in subtle ways you may not be aware of. What works on one market might not always work on another, so be willing to adapt your ASO accordingly. 5. The app market is one of the most competitive out there, but its size shouldn’t prevent you from exposing your app to a large audience. Is your app among them? It doesn’t have to be. Be Visual.
FRESHNETWORKS | MONDAY, DECEMBER 8, 2014
[Marketing] Agile Innovation Update – December 2014
This year, a number of retailers have installed beacon technology in-store but some, such as Tesco, have so far steered clear of using them to send marketing messages to customers , focusing instead on improving the customer experience. Each month we bring you the FreshMinds Agile Innovation Update. This month we’re looking at predictions of consumer spending this Christmas, Snapchat’s peer-to-peer payments function, consumers’ attitudes to beacon triggered offers and funding in the collaborative economy. billion , a 4% rise on last year.
GEOFF LIVINGSTON | WEDNESDAY, NOVEMBER 17, 2010
[Marketing] When Social Media Rewards the Mindless and the Elite
Says Brian in reference to the chart, “Businesses must join the elite and integrate the creation of compelling content into the social marketing mix. Similarly, top marketing blogger Chris Brogan tweeted a recommendation to read this Harvard Business Review blog post: “ How to Become a Thought Leader in Six Steps. That’s why both bloggers are elite “A-List marketing bloggers. And they are no different than the other formulaic drum beating top tier marketing bloggers. Let’s be honest. And those views lack depth and thought.
FEVER BEE | TUESDAY, DECEMBER 13, 2011
Are you a journalist, marketer, community manager, footballer, pianist? Specifically, what type of journalist, marketer, community manager, footballer or pianist are you? If I asked, " Who are you? " You might tell me your name. That's fine, but it's the next few sentences that matter. Do you describe yourself as a mother/father? Husband/wife? Do you describe yourself as young/old? Sick/healthy? Passionate/depressed? Do you describe yourself through your job or through your hobby? Everyone has a self-concept.
KIKOLANI | FRIDAY, DECEMBER 20, 2013
[Marketing] Find Great Apps for Your Nokia Lumia Phone with AppSocial
If you’re in the market for a Windows 8 phone, the Nokia Lumia 1020 is a great one to pick. One of the things I find is missing about mobile app stores is the ability to find suggestions from people you know and trust. Sure, an app may have 1,000 reviews, but you don’t know who these people are. For example, I’m more likely to trust a review about a social media app from someone who is a social media professional vs. an average user. This is where AppSocial by Nokia comes in. AppSocial is exclusively for Nokia Lumia users on the Windows 8 platform. Silly, yes. Busines
WAXING UNLYRICAL | TUESDAY, JANUARY 17, 2012
[Marketing] Boners BBQ: A Study In How To Hate Your Customer
Cheap and easy word of mouth marketing? He does social media management for KimberMedia and does PR and marketing for @bgckids. This isn’t going to be another deconstruction of the awful PR and social media job done by Boners BBQ in Atlanta recently. There are hundreds of those out there ( though Unmarketing’s take is among the best ). This is going to be a “How to ensure your business never gets off the ground” kind of post. The first step? There are plenty of examples of entities with edgier themes out there. Sex sells in our culture. However.
CHRIS BROGAN | THURSDAY, OCTOBER 9, 2014
[Marketing] Bravery is Contagious
Yesterday, I gave a speech at PubCon wherein which I decided to tell an audience of hardcore Internet marketers about the vital importance of mission. I recently watched my friend, Matt Ridings give a very personal speech, wherein which he talked about culture and how culture is living content. It was mind-blowing especially insofar as how Matt told a very personal story and then a story everyone over twelve years old knows. In the process, though the speech itself was magical, I just kept thinking about the bravery Matt demonstrated in telling the tale the way he wanted to tell it.
SOCIALFISH | FRIDAY, JULY 8, 2011
[Marketing] How the APMA ties social media to membership management
Guest Speaker: Brian Carter , FanReach, a top expert on social media marketing, will share specific tips for how to make your association Facebook Page stand out. Register for Engaging Members with Social CRM , our next FREE Think Tank webinar with Jessica Etter, from the American Podiatric Medical Association. Jessica will share how she used Social Customer Relationship Management (Social CRM) practices to find and connect with current and potential members on sites like Twitter and Facebook. meaningful social media goals. The webinar is Tuesday July 12 at 2 pm ET.
FRESHNETWORKS | FRIDAY, JANUARY 3, 2014
[Marketing] Top apps to make your New Year’s resolutions a reality
While there are generalist apps such as Lift on the market that help you fulfil any goal by crowdsourcing motivation, we have pulled together some specific apps to support the five most common New Year’s resolutions. Whether you have committed yourself to a 5k race, triathlon or just want to improve your cardiovascular capability, there is an app on the market to support your plans. Every week we bring you the FreshMinds picks – ideas to help you make the most of digital technologies and understand how they are helping brands to grow and innovate. This Losing weight.
FEVER BEE | THURSDAY, DECEMBER 22, 2011
[Marketing] The Different Types Of Groups: How To Make Sure You Pick The Right Approach For The Right Result
Lets imagine you want to promote an upcoming product, a product your target market hasn’t purchased before. Your target market doesn’t need to communicate. In current usage, a community can mean almost any group of people that interact in almost any place in any manner. This needs to end. It’s too encompassing of a broad array of different groups and outcomes. Offline we have many of collective nouns to define groups of people based upon how they interact. We have audiences, mobs, crowds, congregations, tribes, and yes, community. For example: Audience/fans. Crowd. Tribe.
EXTANZ | THURSDAY, JULY 1, 2010
[Marketing] A Baker's Dozen of the Best Food Blogs « Extanz – PR 2.0 and.
and Inbound Marketing Harnessing social & new media to amplify your brand, sustain your community and make you stand out from the rest! Brush strokes of a Resonance Marketing Framework. Promote Your Page Too Tags barack obama Blog blogging branding cnn community conversation digital footprint engagement extanz facebook filtrbox flickr friendfeed google hi5 influence internet marketing online lead generation linkedin micro blogging myspace new media ning online marketing plaxo PR PR 2.0 Extanz – PR 2.0 What makes this group so large and dynamic?
THE WAY OF THE WEB | FRIDAY, JUNE 24, 2011
[Marketing] A blogging #FollowFriday
Tara Hunt : Online Marketing person turned entrepreneur, and really insightful for the whole ‘running a business’ thing. Blogging business content creativity marketing recommended bloggers recommended blogsIt seems that the rise of social networking has led to two effects on blogging and the interlinking between bloggers. And while recommendations via Twitter, Facebook or any other social network are always great, I figure it’s time I started recommending people once more. Adam Westbrook : Given the rise in online video, you need to be using it well.
SOCIAL MEDIA NETWORK MARKETING | FRIDAY, FEBRUARY 1, 2013
[Marketing] How To Plan Your Social Media
Social Media should be a part of your Marketing Plan. Just the way your Marketing Plan would have a set of tactical steps for action, your Social Media is to have an action plan as well. Social Media Specialist : Working on Social Media requires expertise in many Marketing functions. Let them be realistic and let them be such that they contribute towards the marketing and business goals. Social Media is not to be seen as an isolated one - off case. You need to be sure on how exactly you will use the Social Media Platforms like Facebook and others. This is critical.
WWW.CREATIVEDEVELOPMENT.COM.AU | MONDAY, SEPTEMBER 13, 2010
[Marketing] A Comparison of Social Advertising – Digg, Facebook, Reddit
Mar, 2010 by Marketing in Advertising , Marketing , Social Media Advertising is becoming the key way for social networks/aggregators to make money. There are a multitude of dangers in using social media and aggregators for marketing and advertising, but these are no worse than the dangers associated with advertising on a major news website. Having said that, however, some markets are still untouched, and a large number of keywords have no competition at all. Fairfax | Marketing Blog | Creative Development says: June 4, 2010 at 10:35 am [.] 01% (.01%
SOCIALNOMICS | MONDAY, JANUARY 30, 2012
[Marketing] Five predictions for 2012 Mobile devices: Next year promises to be even more exciting
Honestly, the iPad created the initial buzz; but since then, markets have been flushed with tablets. Android might influence heavily when it comes to phones, but not in the tablets market. A few exceptions, such as the Kindle Fire was a decent seller last year. The year 2011 witnessed a chaotic war in the mobile-device industry. Where the dominance of Android devices has been wounded by Apple’s lawsuits, tablets and 4G devices are the next big investments. The progressing year is geared-up with some kick-ass innovations for the mainstream mobile technology. RIM is out.
CONVINCE & CONVERT | THURSDAY, MARCH 8, 2012
[Marketing] Social Pros 6 – Instagram Lessons from a Giant B2B Company
my Mom is actually a marketing consultant and she does social for a lot of local businesses and they’re not going to be able to put this together very quickly and easily and it’s going to be painful. So look for it on Wednesday, I think. A few interesting data nuggets: 41% of those surveyed have begun to use social media marketing to promote their products , manage their staff, optimize their operations; 76% of those sort of viewed social media as a brand- builder for their organization ; 40% plan to start employing social media as a marketing operations tool.
CONVINCE & CONVERT | FRIDAY, DECEMBER 30, 2011
[Marketing] Why Google Has the Hammer To Make Businesses Use Google Plus
And while Google wasn’t able to buy Twitter, they were able to incorporate Twitter data into Google results , and the tweets and mentions your published content receives has a material impact on how Google ranks you (which is why search and the marketing side of social media are important to consider in parallel). (Happy Holidays! analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. This is #1. This is probably my favorite post of the year. Thanks for the traffic! Enjoy! – Jay). Orkut.
BILL HARTZER | WEDNESDAY, JULY 2, 2014
[Marketing] Now Offering Advanced Link Building Training
Whether or not your a small business owner with a website, work in marketing for a company, do in-house SEO, or work for an agency who provides Search Engine Optimization services, you’ll want to attend this advanced link building training event. As a part of my commitment to folks in the Dallas/Fort Worth area to help provide more search engine optimization knowledge, I’m teaming up with Majestic SEO (I’m one of their Brand Ambassadors ), and Globe Runner (I’m a Senior SEO Strategist) to provide advanced link building training. Analyzing your links.
GEOFF LIVINGSTON | WEDNESDAY, SEPTEMBER 21, 2011
[Marketing] Online Collaboration: A B2B Case Study from cbanc
cbanc works on a free market concept, where bankers ‘buy’ and ‘sell’ intellectual property using points instead of dollars. by Myers Dupuy – president, cbanc Network. In the banking industry, every banker sits on their own personal gold mine of knowledge, best practices, policies, spread sheets, vendor experiences, etc. What if all of a sudden every banker got access to everyone else’s work? Imagine how much money they could save, benefitting from all the new ideas they would each have to improve their business – it would change the way everyone does their jobs. No one can free load.
PROACTIVE REPORT | MONDAY, APRIL 23, 2012
[Marketing] So Blogging is Dead? Think Again!
“Companies often underestimate the amount of work a blog requires” Pete Stegee, director of marketing communications and Web strategy for digital storage device maker Rimage. An article in USA Today says RIP Corporate Blogging. According to a study by UMASS fewer companies in the Fortune 100 and INC 500 are maintaining their blogs. hope that these companies don’t have any women customers. The recent BlogHer survey of 2000 women in the US found that women regard blogs as their most trustworthy source of information and advice. “Blogging requires more investment.
CONVERSTATIONS | THURSDAY, SEPTEMBER 11, 2014
[Marketing] Build a Winning Business Plan: 5 Steps for Success
To support your summary, you need a market analysis to identify the demands of your customers and how you intend to offer something different than competitors. These components underpin your marketing and sales strategy, which shows how you intend to generate revenue. Projecting Revenue Among these elements, a marketing and sales strategy is crucial, for without sales there is no revenue. About 630,000 small businesses start up annually, according to the Bureau of Labor Statistics. Nearly a quarter fail within a year and over half close within five years. Small Business
PROBLOGGER | FRIDAY, SEPTEMBER 4, 2015
[Marketing] How to Create Great Content For Your Blog – Q&A, Part 1
The 6 Step Online Marketing Strategy Every Small Business Should Follow in 2015. Today’s episode of the ProBlogger podcast is a melting pot of your inquiries – really diverse topics, such as: Should I share personal posts on my business blog? How often should I be posting on my blog? How do you develop compelling content? What days of week/time of day are best to post? How did you come to have the great writing skills that you use to blog? Did you ever get any formal training? What have been your most effective techniques for engaging readers? General Writing Content
SOCIALFISH | FRIDAY, AUGUST 2, 2013
[Marketing] Freedom of Speech and Social Media in the UK
—————– The Webmarketing group provide Search Engine Optimisation and Social Media news , services and opinions from the UK and are actively interested in all things media and marketing, particularly with regard to the impact of google’s ongoing algorithm updates. This is a guest post by Jake Redknapp, who writes on the behalf of the Webmarketing Group (who are based in the UK) , For more information about them, please see the bio at the end of this article. ———— . We’re free to speak our minds – or are we?
CONVINCE & CONVERT | WEDNESDAY, SEPTEMBER 11, 2013
[Marketing] I’ll Never Buy a Smartwatch and Neither Will You
Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast. I’ll Never Buy a Smartwatch and Neither Will You is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the new Samsung Galaxy Gear , a smartwatch that hopes to popularize a new consumer device category in the way the iPad did a few years ago.
SOCIAL MEDIA STRATEGERY | SUNDAY, FEBRUARY 15, 2009
[Marketing] Twenty Theses for Government 2.0, Cluetrain Style | Social Media.
Instead of marketing your social media capabilities, skills, experience, platforms, software, etc. Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Miscellaneous Personal Prof. Development Social Media Twenty Theses for Government 2.0, This is even more true now. Ever since President Obama’s “Transparency and Open Government memo was issued a few weeks ago, it seems that every one of our clients is asking about social media. Both are important.
CONVERSTATIONS | THURSDAY, FEBRUARY 20, 2014
[Marketing] 17 Most Suggested Tools and Accounts for Small Business
It’s now the standard and market leader in building web sites (with or without blogs). Newsletters and Email Marketing. Many small business owners work from wherever they are sitting or standing at any given moment. Recently, we shared our 29.5 Most Suggested Mobile Apps to Small Business Owners for those in constant motion. The The tools and accounts shared here are for those stationary works areas – the desktops at home and work. Ideally, they will sync up to your mobile apps to make work seamless across devices. Domain Names and Hosting. Content Curation.
WAXING UNLYRICAL | THURSDAY, FEBRUARY 2, 2012
[Marketing] Black Swans and Ground Hogs: Communication, Not Prediction
Cohen has a Masters Degree in public relations from the University of Houston and serves as a copywriter and communications specialist at BrightBox Marketing in Houston, Texas. master wordsmith of the modern PR era, Cohen constantly seeks out innovative message strategies and uses them to get his clients the best results.You can read his insights on the BrightBox Brand Marketing blog. Happy Groundhog Day, WUL readers! If you are anything like me, you’re a big fan of the once famous Bill Murray movie surrounding one of the littlest celebrated holidays in American culture.
NET-SAVVY EXECUTIVE | TUESDAY, SEPTEMBER 10, 2013
[Marketing] Mapping the Social Data Ecosystem
In addition to understanding the different business models in play, I''m also asking about current issues in the market. I''d like to know what''s working, and what''s not. I''d like to hear from you, too. Comment here or contact me privately, and let''s find out together what''s going on in this fast-evolving market. If you want to work with social media data, you first need some data. But "social media data" isn''t a single thing, and sourcing it involves decisions about what you need and where you get it. The project grew out of a whiteboard session with a client last year.
GAURAVONOMICS | FRIDAY, JULY 16, 2010
[Marketing] Master List of Social Gaming and Game Mechanics Platforms.
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Why You Should NOT Integrate Game Mechanics Into Your Service Dare Magazine Story on Whether Social Media Marketing Can Directly Impact Revenues » Master List of Social Gaming and Game Mechanics Platforms Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! What do you think? Which of these four models will be most successful?