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  • MYRLAND MARKETING  |  MONDAY, AUGUST 23, 2010
    [Marketing] YOU ARE WHO YOU ARE. I AM WHO I AM.
    Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense YOU ARE WHO YOU ARE. I AM WHO I AM. He wrote me a long and very nasty email about how he doesn’t do work with homophobic company leaders and he would be finding another firm to help him with his marketing. recall back in my corporate days I was the stick in the mud financial guy who always questioned the marketing product manager’s sales forecasts. This is when they just on the market. Digg this!
  • SOCIALFISH  |  THURSDAY, AUGUST 7, 2014
    [Marketing] Association Social Media: ASCD
    The communications team also meets regularly with the marketing team to discuss upcoming promotions, determine each unit’s plan, and coordinate our efforts to maximize effectiveness. Because the campaign took place during Teacher Appreciation Week, we paired it with a teacher appreciation marketing campaign that offered a bundle of ASCD Arias publications at a discounted rate. ———————  . Meet Tina Byland, ASCD’s Social Media Specialist! 1. First things first - in what department in your organization does your role sit? all week.
  • PROBLOGGER  |  WEDNESDAY, DECEMBER 10, 2014
    [Marketing] Get Social Media Right: Five Things you Just Can’t Miss
    It’s marketing 101. Here are some of the top indicators every social media marketer should pin to the wall. With so many metrics out there for a marketer to measure, life just got harder for content marketers. For contemporary content marketers, metrics are best classified into classes, and then each asset must be measured against the overall performance of the asset class it comes under. Cyfe integrates with social media networks, email marketing tools, and all other major sources for your traffic, revenue, or sales. Business Assets. Retention.
  • SOCIAL WAYNE  |  WEDNESDAY, JANUARY 19, 2011
    [Marketing] 29 of your top social media questions answered on Quora
    On Quora, why has the quality of the Social Media Marketing topic declined so extraordinarily, so quickly? 6. What are some recommendations for good social media and/or digital marketing conferences to attend in 2011? How can one prove to a more traditional marketer that social media is essential for a food truck’s success? Quora , the question and answers social network that keeps on buzzing remains a mystery to some and a great resource to others. Why does Google fail at social media? 2. What is a community manager? 4. How relevant is the Klout score?
  • KIKOLANI  |  THURSDAY, MAY 12, 2011
    [Marketing] Fetching Friday – Resources Mashup & Cat Yoga
    Making Money Online / Marketing / Online Business. The ultimate guide to Twitter marketing – a huge list of articles and resources to help you learn more about engaging on Twitter. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Great tips! Find out! Personal Development / Productivity. Cat Yoga.
  • BILL HARTZER  |  SATURDAY, AUGUST 25, 2012
    [Marketing] SEO Search Engine Optimization Specialist Job Opening in Dallas Texas
    ClickMotive, a company that provides digital marketing solutions for the automotive industry, is looking for SEO Specialists to fill a role as part of the Search Team supporting car dealers in their Search Engine Optimization and Online Marketing efforts. Staying current on Search Engine Optimization and Online Marketing topics. Qualifications: - Bachelor’s degree in Marketing, Advertising, Programing or related field a plus but not required. - SEO and Analytics related certification would be valuable but is not required. - 1 to 3 years of SEO experience.
  • TWIST IMAGE  |  WEDNESDAY, AUGUST 1, 2012
    [Marketing] And You Will Know Us By The Trail Of Content
    The classic line that if you want to please everyone, you wind up pleasing no one is somewhat true in this day and age of content marketing as well. Content is not about marketing. content marketing. What's your endgame? You won't be surprised to know that so few brands actually have an answer to that one, specific, question. Without an answer to that question, you wind up getting the type of branded content that we're all being inundated with, day in and day out. It seems like a never-ending slew of silly questions, random polls and worse. Nothing more. It's vanilla.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, FEBRUARY 10, 2016
    [Marketing] @KatyTroughton Shows How SocialStudent Improves Engagement and Collaboration #IBMConnection #education
    The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. Download ~> Free Chapter 3 – “Brands Under Pressure” Branding Employee Branding Marketing Social Business Social LearningWhat is IBM doing to help empower students to better engage, collaborate, and take a leading role in the social age? Does SocialStudent sound like a promising step forward to you?
  • GEMMA WENT  |  MONDAY, DECEMBER 20, 2010
    [Marketing] Looking backwards and forwards: What we’ve learnt in 2010 vs what’s next in 2011
    Marketing Social Media Trends 2010 learnings 2011 trends communicationsHere’s my obligatory trends post. But lo, it’s not the standard list of trends from my perspective. Instead I sent out a plea to some respected comms folk and asked these two questions: 1. What was your biggest learning from a communications perspective in 2010? 2. What is your one, key communications trend or forecast [.].
  • SPIN SUCKS  |  WEDNESDAY, FEBRUARY 9, 2011
    [Marketing] Social Media is No Longer Super Neat-o
    What does this mean to us as consumers, marketers and business owners? This post was already cooking in my brain last week and then Gini Dietrich wrote about  social media in Egypt. She got in my head a little bit but I have more to say, so pardon some of the redundancy (we could all use a little repetition, couldn’t we?). I had a real estate developer client many years ago. They were very proud of the fact that they had Internet access in their homes and as far as they were concerned, I couldn’t make that fact prominent enough in all the messaging. Really? (I thought). And oh!
  • PUSHING SOCIAL  |  SATURDAY, OCTOBER 6, 2012
    [Marketing] Blog Mastery Assignment #11: Quick Tips for A Winning Blog Strategy
    Lowering your marketing costs by attracting readers with content. Your blog marketing plan will outline how you will attract readers from these digital watering holes. 4. What is a blogging strategy anyway? You’ve probably heard dozens of different maybe even conflicting thoughts on the definition. For our purposes, a strategy is an action plan that outlines how to achieve a defined goal. Your Blogging Strategy is an action plan that outlines how your blog will achieve your business or personal goals. Agreed? So why is a blogging strategy important – even critical?
  • TWIST IMAGE  |  SUNDAY, MARCH 8, 2015
    [Marketing] Get Big Things Done
    digital marketing. marketing blog. marketing podcast. Episode #452 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. When a friend like C.C. Chapman tells me that I have to meet someone, I am there in a heartbeat. Prior to the introduction, I had never heard of Erica Dhawan. Erica was in the final throes of writing her first book, Get Big Things Done (which she co-authored alongside Saj-Nicole Joni ). Erica''s mission is to accelerate the connectedness of employees, teams, customers and clients. Enjoy the conversation. audio. brand.
  • GET SOCIAL PR  |  SATURDAY, DECEMBER 12, 2009
    [Marketing] Five Social Media Secrets To Keep Your Content Fresh
    Johnson Five Social Media Secrets To Keep Your Content Fresh December 12, 2009 Marketing public relations is about helping people find your content online, as well as keeping it fresh. With over 200 million streams of video a day in the United States along, storytelling using video is one of the most powerful marketing tools you can use. Start a Twitter Account Tweeting is quickly becoming a marketing tool of significance. Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. And, updating a blog is easy too. That’s the first step of conversion.
  • DIVA MARKETING BLOG  |  WEDNESDAY, JUNE 29, 2011
    [Marketing] Why Don't They Care About Social Media?
    Could it be the people don't know how to integrate social media into an overall master marketing plan to ensure it supports the brand? - "Yes," I was told, "But. ". 3. In the Diva Marketing post Building Social Media Business Relationships With The Mundane  I give you 10 Tips to Decorate Your Social Media Walls.   "Yes, content sustainabily is a concern as well." I was told. Of course, the person should not only understand the impact social media marketing will have on the business and brand, but is actively participating and has strategy and tactic skills. . But." -.
  • FIREBELLY  |  MONDAY, MARCH 30, 2015
    [Marketing] Influencer Engagement: What is it? How Can I Make it Work for Me?
    Influencer engagement differs from traditional public relations because the media market has shifted. In traditional PR, this would be frowned upon but in today’s market a lot of bloggers make their living by ad revenue or sponsored posts and it’s just the name of the game. 3. Blog Social Media MarketingBy now social media campaigns are an integral part of many businesses. Almost everyone has a Facebook page or Twitter account to engage with fans and followers. But something that seems fairly new to the space is influencer engagement. Stroke the ego. Create a partnership.
  • PROACTIVE REPORT  |  SUNDAY, AUGUST 11, 2013
    [Marketing] Timeline of PR News Content
    The one constant in digital PR and marketing is that there is rapid innovation and change. As the PR, advertising and marketing landscapes converge, the one avenue that PR folk should be mastering is paid media. It’s just over a hundred years since the first press release was issued by a company in an effort to tell their story in the media. In 1906, after a railroad accident, the company hired a journalist to help them deal with the disaster and the media coverage. Soon press releases and media relations became a core part of public relations. And then came TV.
  • TRADESMEN INSIGHTS  |  THURSDAY, NOVEMBER 6, 2014
    [Marketing] From MAGNET: Sauder Woodworking and MAGNET Find A Way To Innovation
    When Sauder Woodworking began seeing less growth and profits, the company couldn’t afford to invest in innovation, yet truly needed to explore new markets. Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). MAGNET’s mission is to support, educate and champion manufacturing in Ohio with the goal of transforming the region’s economy into a powerful, global player. You can visit MAGNET online at manufacturingsuccess.org. Sauder Woodworking and MAGNET Find A Way To Innovation. Click here to read the original post.
  • PROBLOGGER  |  SUNDAY, JANUARY 31, 2016
    [Marketing] 3 Foolproof Ways to Ruin Your Conversion Rate
    major trend followed by today’s marketers is personalized messaging, and rightly so. Yet, despite these encouraging numbers, a laughable small number of businesses are using this first-class ticket to successful marketing : Only 39% of retailers will personalize product recommendations via email. An overwhelming 70% of brands are not using personalized marketing whatsoever. By using personalized content, such as shopping cart reminders,or special discounts on items that have been placed in the shopping cart, marketers help move the customer forward in the conversion funnel.
  • KIKOLANI  |  MONDAY, FEBRUARY 18, 2013
    [Marketing] The Rise (And Fall) of Social Media: 12 Ways to Capitalize on the Current Trends
    Follow Your Target Market. You don’t want to spread yourself too thin across the various platforms so do your market research and determine which platform is actually best for your business, make a plan for how you can use it regularly and well and then develop each element of your social media campaign one step at a time. 4. When you read about the social media campaigns of established marketers you may feel the desire to develop a wide campaign across a lot of platforms or keywords. Two – you learn about desire and how to fill a need in the market from within. 6.
  • ADAM SHERK  |  TUESDAY, JANUARY 26, 2010
    [Marketing] Social Media Super Bowl: Which Team Has More Reach?
    The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Super Bowl: Which Team Has More Reach? But I’m here to look at what really matters – which team has more reach via social media?
  • ADAM SHERK  |  MONDAY, APRIL 26, 2010
    [Marketing] An Early Look at Facebook Open Graph Protocol Integration on News.
    The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? News and content sites are a natural fit for participation and Facebook is encouraging news site adoption by showcasing sites that are already experimenting with it. You can jump to the end for the Takeaways ).
  • SOCIALNOMICS  |  TUESDAY, MARCH 25, 2014
    [Marketing] How to Make the Most of Tumblr for your Brand
    When devising your marketing strategy, Facebook, Twitter & LinkedIn have long been the first port of call. With user numbers and popularity on the rise, it’s a perfect marketing tool for businesses that are trying to extend their reach and raise brand awareness. 1.) If your brand use video, then Tumblr should definitely be in your marketing strategy. Madeleine Hammond is a marketing executive at Skeleton Productions – one of the UK’s leading video production companies. With over 132 million blogs on the site alone, Tumblr’s potential reach is huge.
  • KIKOLANI  |  WEDNESDAY, FEBRUARY 15, 2012
    [Marketing] Farnoosh Brock Talks About a Smart Exit Strategy Out of the Wrong Job
    Related Posts How to Become a Local Business Marketing Expert as a Blogger. This is an interview with Farnoosh Brock of Prolific Living. She is returning again to Kikolani to talk to us about creating a smart exit strategy (aff link) out of the wrong job and why it pays to find work that you can love. 1. A lot of the readers at Kikolani are interested in full-time self-employment with strong interests in social media, blogging and free-lancing among other things. You share some of these passions. Can you tell us your take on self-employment? It is perfectly normal. Oh yes, the paycheck.
  • SOCIALFISH  |  WEDNESDAY, FEBRUARY 18, 2015
    [Marketing] HR’s Role in Culture #culturechat
    How does HR play with Marketing in terms of verbalizing and defining a company’s culture? Ready for this week’s # culturechat ? Biweekly Thursdays at 1 pm ET , hosted by yours truly , @jamienotter and our awesome friends at @ingoodco. This week, we’re talking about HR’s role in company culture. Should it be HR’s responsibility to hire for culture fit? How else should HR make explicit what your culture is? These and other awesome questions will be explored on Thursday at 1 pm ET.  A must if you have any interest in the power of company culture!
  • ENGAGING BRAND  |  SATURDAY, APRIL 6, 2013
    [Marketing] A Tip to Make Your Dreams Come True
    Five-Step Social Media Marketing Plan. Each weekend I want to try and give YOU a thought that will help you grow. So each weekend I want to post some of the inspiring words people have said to me - usually my wonderful Dad. I am going to call them Bab''s Boosters! So here is today''s Bab''s Booster. The concept here is that ANYONE can find a problem.but successful people find a solution. If the solution was easy then everyone would do it! Angels Advocate for Dreams. If you have a dream.then think of HOW you can make it happen. If you have a dream.BELIEVE. Related articles.
  • SOCIAL MEDIA CITIZENS  |  WEDNESDAY, AUGUST 25, 2010
    [Marketing] Is “Made in Love” the new social media branding strategy?
    It’s the technology in the hands of almost ALWAYS CONNECTED PEOPLE that make it so powerful.” by Harvey Blume Find On Facebook Fan Page SMC Co-Founders Of: Visit SOCIAL MARKETING FORUM   SMC support: Lifestream #Wall Street : Money Never Sleeps - has anyone seen it yet? Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Is “Made in Love” the new social media branding strategy? It turns out that the loved cows, who are personalized and called by the given names gives 5% more milk than the usual ones.
  • SOCIAL MEDIA CITIZENS  |  FRIDAY, SEPTEMBER 3, 2010
    [Marketing] The Best Viral Ever: A hunter shoots a bear! | Social Media Citizens
    It’s the technology in the hands of almost ALWAYS CONNECTED PEOPLE that make it so powerful.” by Harvey Blume Find On Facebook Fan Page SMC Co-Founders Of: Visit SOCIAL MARKETING FORUM   SMC support: Lifestream #Wall Street : Money Never Sleeps - has anyone seen it yet? Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio The Best Viral Ever: A hunter shoots a bear! September 3rd, 2010 by Giedrius Ivanauskas Leave a reply » Share Well just wanted to share with you this viral from Tipp-Ex. Valid XHTML 1.0
  • CONVINCE & CONVERT  |  SUNDAY, FEBRUARY 19, 2012
    [Marketing] 5 Reasons Pinterest is Addicting and 4 Weaknesses That May Kill it
    One of the digital marketing advantages of Pinterest is the fact that all links on the site are followable by Google and other search engines. On a related front, the affiliate marketing opportunity on Pinterest is astounding. Like Google searches for M.I.A. after her Super Bowl middle finger salute, the growth of Pinterest is positively ferocious. A 329 percent increase in unique visitors in 90 days is the kind of rocket ship acceleration that is usually far more myth than reality, even in social media start-up circles. Why this newfound obsession with Pinterest? Passion Pit.
  • CONVINCE & CONVERT  |  FRIDAY, NOVEMBER 13, 2015
    [Marketing] Retaining Customers Requires Innovation
    Henry Ford was hesitant to make any changes to his two decade-old vehicle, and thus Ford began to lose market share. If you run any kind of business, you need to be constantly improving your product or service. Or at least considering what your customers need—which includes how their needs may have changed over time. By 1927, cars from Ford Motor Company accounted for more than half of all automobiles in the world. But it was also in the 1920s that Alfred Sloan at General Motors applied trends in the fashion world to the automotive world and introduced the annual model year change.
  • DEVUMI  |  FRIDAY, JULY 11, 2014
    [Marketing] Can Twitter Help your Online Customer Support and Research Goals
    Twitter is now being looked to more and more as a place where marketers build lasting relationships with customers, but will it help you with your overall online customer support and research goals? Social groups can help you fit the person into a target market or group. Twitter is an absolute goldmine for marketers who want to get a handle on their customer’s general sentiment. Using things like Twitter advanced search, marketers are now able to see what customers, and people interested in their industry, have to say before they even say it to them.
  • SOCIALFISH  |  MONDAY, OCTOBER 8, 2012
    [Marketing] Building a Thriving 21st Century Association: Interview with Jeff De Cagna of Principled Innovation
    Bryan Kelly joined Aptify in 2012 as the Director of Marketing. He leads all areas of Marketing strategy and execution. Here’s the latest post in our “INDUSTRY INSIDERS” column, where we bring you the inside scoop from several awesome association technology vendors and consultants who will share the insights they have gleaned from years of working in our association industry. This This post originally was posted to  AssociationMavens.com  on August 1, 2012. ————-. Other Downloads: MP3 Version. ——————-. photo credit ).
  • MOBILEGROOVE  |  THURSDAY, JULY 4, 2013
    [Marketing] Eurapp Project: Sizing And Stimulating Europe’s App Economy
    The explosion of mobile devices, the advance of increasingly improving wireless networks, and the adoption of cloud technologies by enterprises and developer companies alike, have moved the mobile app market into a boom phase. It’s easy to imagine that demand for apps in Europe,  the largest app market based on population size and app usage, is having a similar positive impact with Europe’s homegrown mobile app giants Rovio , SoundCloud and SwiftKey leading the way. In the U.S. Crowdsourcing kicks off. Workshop takeaways. The question is: who is going to provide it?
  • ONE SOCIAL MEDIA  |  THURSDAY, OCTOBER 28, 2010
    [Marketing] How to Create a Facebook Page Reveal Tab
    Tags: facebook des moines social media company One social media social media des moines social media for small businesses social media iowa social media marketing company social media Philadelphia social media services
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JUNE 24, 2010
    [Marketing] Will Gen-Y Be The Green Generation?
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Hurricane Katarina, Haiti earthquake and the 2004 Indian Ocean tsunami.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JUNE 24, 2010
    [Marketing] Will Gen-Y Be The Green Generation?
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Hurricane Katarina, Haiti earthquake and the 2004 Indian Ocean tsunami.
  • BILL HARTZER  |  THURSDAY, DECEMBER 5, 2013
    [Marketing] Google Manual Penalty: After Penalty is Removed, You Must Regain Trust
    So, in order to fully recover from a Google manual penalty, you absolutely have to put a great link building and content marketing plan in place in order to regain that trust. If your website has been manually penalized by Google and you get that manual penalty revoked after you file a Google reconsideration request , it will take some time for Google to trust your website again. Your website might start to receive traffic again via the organic search results, but that traffic will NOT suddenly come back. Once a Google manual penalty is revoked, your website needs to regain trust.
  • CITIZEN MARKETER 2.1  |  TUESDAY, JULY 13, 2010
    [Marketing] Hotel Nikko Asks: What Could We Do to Get You to Stay?
    Citizen Marketer 2.1 Useful information on how to add "social" into your marketing mix with measurable results. Last week, I had the opportunity to speak at the Social Media Marketing 2010 Conference in San Francisco which happened to be held at the Hotel Nikko. Centrally located (just a few blocks off of Market), bright and clean with all the charm of a boutique hotel. minutes ago chrisbrogan.com What We Do Inside Third Tribe Marketing - Ever wonder what we do inside Third Tribe? We help people improve their marketing. How about you? Thanks! It he.
  • ONE SOCIAL MEDIA  |  THURSDAY, SEPTEMBER 23, 2010
    [Marketing] TechCrunch Interview: Mark Zuckerberg Speaks about the Facebook Phone
    Tags: facebook des moines social media company One social media social media des moines social media for small businesses social media iowa social media marketing company social media Philadelphia social media services
  • FIREBELLY  |  THURSDAY, MAY 26, 2011
    [Marketing] Firebelly at AF Expo
    AF Expo , presented by AllFacebook , is an inside look at Facebook innovations and technology issues jointly impacting marketers and social developers. Packed with case studies and real-world perspectives, AF Expo offers attendees insights into Facebook marketing and development, as well as a sneak peek at the latest Facebook data, demographics and design issues. PRESENTERS: Amy Millard – Chief Marketing Officer, Wildfire Interactive Inc. Chad Richards – Director of Social Marketing, Firebelly Marketing. Fatal Mistakes and Hidden Success.
  • SOCIAL MEDIA STRATEGERY  |  FRIDAY, APRIL 2, 2010
    [Marketing] The “Getting Started with Government 2.0” Guide | Social Media.
    link] SSM_marketing (SSM_marketing) Twitter Comment The “Getting Started with Government 2.0” Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Miscellaneous Personal Prof. Development Social Media The “Getting Started with Government 2.0” Guide Fri, Apr 2, 2010 Best Of , Government 2.0 , Prof. The Fundamentals Government 2.0 is about more than just social media. Don’t apply mass media (press releases, TV, radio, etc.) rules and processes to this. Gov 2.0
  • PAMORAMA  |  TUESDAY, MAY 18, 2010
    [Marketing] Facebook is Now the Leading Publisher of Web Display Ads
    pamorama marketing, life, social media Home About Bookshelf Links Contact Facebook is Now the Leading Publisher of Web Display Ads by Pam Dyer on May 18, 2010 Share Thanks to steady traffic growth and an ad-friendly redesign, Facebook’s ad impressions took off in the first quarter of 2010. customers in Q1, which is 16.2% of the total market. And Facebook’s ascent could help fuel the online advertising market, which shrank during the recession — as budgets have returned, display ads have recently rebounded strongly. pulling ahead of long-time leader Yahoo.
  • KYLE LACY  |  THURSDAY, MARCH 4, 2010
    [Marketing] Social Media for Lead Generation? Maybe Not
    This also supports the concept of enterprise systems developing more social capabilities in the software helping corporate cultures market and communicate. Tags: ROI Social Media Community Social Strategy selling small business social media social media marketing social networking business customer service Mass media Network Solutions Robert H. I came to a conclusion about lead generation and customer service while I was reading through “The State of Small Business Report” from  Network Solutions and the  Center for Excellence in Service at the University of Maryland Robert H.
  • KYLE LACY  |  TUESDAY, AUGUST 10, 2010
    [Marketing] Why Are You On Twitter?
    Marketing. Tags: Guest Post Marketing twitter Erik lives in Marion Indiana where he recruits for Indiana Wesleyan University,and works with their Social Media Initiatives. He also cohosts a weekly podcast “Social Media Serenity” at [link] Find him on Twitter at [link]. Why are you on Twitter? The most common answers fall somewhere in the realm of the following: Mini blogging. Macro Texting. Chatting. Self-Promoting. News Aggregating. Spamming. Whatever your reason or motives, it’s a waste of time if no one reads what you write, right? It’s being a content curator.
  • GEOFF LIVINGSTON  |  WEDNESDAY, JULY 11, 2012
    [Marketing] The Big Facebook Screw
    But, increasingly we’re all paying for this, through our mutual funds, our marketing budgets, and the prostitution of our privacy. Image by El Tel63. Since Facebook’s mandatory Timeline conversion and IPO last spring, we’ve been screwed. In what can only be described as the coup d’etat of strategy plays, Facebook got the world and businesses hooked on its network. Then the social network leveraged its monopoly power, and pulled the ultimate bait and switch in history. Facebook implemented its Timeline interface. Screwed Once: Businesses. Screwed Twice: The Street.
  • LOUIS GRAY  |  SATURDAY, APRIL 14, 2012
    [Marketing] Private Companies, Stock Splits and Taxes
    From 2001 to 2009, I worked at a private company in various roles, from marketing manager to director. Over my eight years there, I gained stock options from my hire date in January of 2001, to my last option grant in the fall of 2008. In addition, I purchased stock as an individual in 2005 and 2006. While we filed to go public in 2007, we eventually had to withdraw this plan, and the company never did see those options become public. As you can imagine, this is big problem when it comes to filing taxes. Intuit Finance Work eTrade Personal
  • MOBILEGROOVE  |  THURSDAY, DECEMBER 15, 2011
    [Marketing] Special Delivery: Using Offline Shopping Behavior Data Better Targets Mobile Consumers
    Market research firm eMarketer predicts that mobile ad spending will increase 48 percent this year from $743.1 It covers the bases for brands that are prepared to settle for an approach that resembles traditional mass-market advertising on television. However, mobile is not TV and mass-market ad networks cannot fully deliver what mobile makes possible: the ability to target a user who has already purchased from your brand or is about to make a purchase in a specific location. recent study from market research firm AudienceScience found that 84.8 billion in 2011.
  • LOUIS GRAY  |  SUNDAY, FEBRUARY 13, 2011
    [Marketing] Kinoma to Bring Sleek App UI to Smartphones and Beyond
    The Kinoma Dashboard in Action "What we can do as part of Marvell is bring sophistication from the smartphone market down to embedded devices," Hoddie told me. We are the right solution at the right point in time that the market needs right now. Near the end of 2010, Marvell Electronics , the San Jose-based silicon manufacturing firm, quietly made an acquisition of a software company called Kinoma , making mobile media browsers and other software for smartphones on Windows Mobile and Palm. The idea? but that don't have a strong UI to match. Think of it as an evolution.
  • SPIN SUCKS  |  TUESDAY, SEPTEMBER 22, 2015
    [Marketing] Twenty Tips to Make You a Successful Entrepreneur
    Your employees must also be in the know about products and services in order to market them effectively. Be a Keen Market Student. Studying When Facebook snapped up WhatsApp for $19 billion, the market was shocked, but this was a decision Zuckerberg was making after studying the voracious nature of affordable messaging by internet users. By Jenny Richards. Are you a budding successful entrepreneur or do you feel like you have what it takes to make it in the volatile world of business? The Elephant in the Entrepreneurial Sitting Room. Admit Mistakes and Move On. To
  • MINDJUMPERS  |  THURSDAY, SEPTEMBER 23, 2010
    [Marketing] How To Post Effectively on Facebook
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « In Time of Social Media Crisis – How Do You Respond?
  • TAYLOR MAREK  |  SATURDAY, MAY 22, 2010
    [Marketing] How I Learned Everything I Needed To Know About Sales From A Vending Machine
    Business General entrepreneur Lemonade Stand Marketing Nintendo Sales Vending Maching WiiA boy, not much older than 14 was walking down the street one afternoon. School was over, and his mind was formulating ideas on how to make money for his.
  • TAYLOR MAREK  |  FRIDAY, MAY 28, 2010
    [Marketing] How Do YOU Define A Successful Social Media Campaign?
    Business General New Media Social Media advertising campaign social media marketing successThis is the first time I’m taking an official poll on this site because I want to hear your input. After you provide your input, I’ll give you my side.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, OCTOBER 6, 2009
    [Marketing] Interview with Leading Sales Expert: Jim Keenan
    1) Why do you think it so hard for marketers to tune into what is effective at the sales level? Marketing is “passive selling”. Marketing and Sales need to be tightly integrated with the same incentive and management plans. don't know too many companies where the marketing people are on the same quota plan as the sales people. Marketing supports sales, if sales fails, not sure how marketing can be successful. think marketing forgets this sometimes. I see a lot of slick, aesthetically appealing campaigns, but they lack a story. But it didn't work.
  • MOBILEGROOVE  |  TUESDAY, AUGUST 14, 2012
    [Marketing] Coke Wields Mobile Advertising & Coupons To Close The Purchase Funnel
    As Tom Daly —Group Manager, Interactive Marketing, Coca-Cola — put it in a recent interview: The pilot is the first to connect “the  dots from awareness building, to driving foot traffic,  to a [Coke] customer, to a transaction.” Brands have more than visibility into what works (and what fails), and can use this new data to gain a holistic view into the performance of their advertising and marketing campaigns. Mobile Commerce Auntie Anne Coca-Cola Coke coupons location Millennial Media Mobile Advertising & Marketing Pretzel Purchase funnel Related articles.
  • WAXING UNLYRICAL  |  TUESDAY, FEBRUARY 12, 2013
    [Marketing] Taking Your Blog Post Series on the Road
    Blog Post Series - A Collection of Posts on How & Why Blog Post Series are Effective Content Marketing. Guest post by  Nick Kellet . Innovation often comes from combining or subtracting or inverting existing ideas or processes. This process is well articulated in Thinkertoys  by Michael Michalko. Image Credit:  Nicholas_T   via Flickr, CC 2.0. There’s lots of great examples, but here are four: Combine: gas engine + battery power = hybrid car. Subtract: remove the keyboard from a Blackberry and you get an iPhone. Add: Add more screen to an iPhone and you get an iPad.
  • SPIN SUCKS  |  FRIDAY, MARCH 9, 2012
    [Marketing] Gin and Topics: Strawberry Pie and a Gun Leaving People Speechless
    My Marketing in the Round co-author, Geoff Livingston , writes a compelling blog post about how Google is hoping to compete with Facebook and others…by putting people on the street. I really thought yesterday was Friday. I got up to write Gin and Topics and got halfway through before I realized it was only Thursday. What a disappointment! But that’s OK. Friday is here now. Only one thing…it’s daylight savings this weekend. So you’re going to lose an hour. Try not to be too grouchy about it. And…for all of you at SxSW? I’m officially envious.
  • SIMON MAINWARING  |  WEDNESDAY, AUGUST 20, 2014
    [Marketing] Cultural Leadership: How to Command Attention on a Global Scale
    While it’s very easy to get lost in the executional strategies of social technology tools, marketers are now being challenged at a higher level: to engage consumers and citizens in ways so they feel that your brand is meaningful and relevant to their lives. To achieve this, you must go beyond marketing and play an authentic role in those cultural conversations that are on the forefront of the public’s consciousness. Global communities are redefining culture: As technology breaks down physical barriers, everyday citizens can now play roles of both local and global activists.
  • THE RELATIONSHIP ECONOMY  |  SUNDAY, APRIL 21, 2013
    [Marketing] Coy Answers Are No Longer Acceptable
    At the same time these organizations use marketing messages that pretend to want to listen to the customer but when an employee has something to say they are ignored. You are in dialog with your boss or a co-worker with the aim of getting clear direction on decisions about a project or even about your role in a project. So you ask questions seeking answers which would help give you the clarity you need to determine your actions. Sounds reasonable. But how many times do you end up getting vague or coy answers to direct questions? We Need Answers And Integrity. Business as usual is out.
  • WWW.MLTCREATIVE.COM  |  THURSDAY, AUGUST 26, 2010
    [Marketing] What’s Up, Blog? Seven Ways to Revive a Neglected B2B Blog
    But, you get a little get busy, then even busier with other marketing tasks. Maybe you think an intern or junior associate should do the social media stuff; you’re busy with more important marketing projects. Martine Hunter is the creative director of inbound marketing with the Atlanta advertising agency, MLT Creative , which specializes in B2B marketing. She holds the Inbound Marketing professional certification and serves the Atlanta chapter of the Business Marketing Association as a member of the board of directors. “What's up, Blog?”
  • ENGAGING BRAND  |  SUNDAY, MARCH 2, 2014
    [Marketing] Show 475 - The Truth About Trust
    The Engaging Brand podcast  covering social marketing , business ideas and  brand marketing tips  has a new episode. The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode. Anna Farmery  speaks David DeSteno , Professor of Psychology at  Northeastern University   who "studies the ways in which emotions guide decisions and behaviors fundamental to social living". We talk about The Truth about Trust  and how it determines success in life, love, learning and more. How trust is linked to competency.
  • JEFF KORHAN  |  FRIDAY, JULY 2, 2010
    [Marketing] Personal Experience Drives Your Small Business
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Reaching Out for Small Business Success Stories | Main | Kids Want Social Content Too » July 02, 2010 Personal Experience Drives Your Small Business Yesterday I gave a presentation on social media networking and marketing to a group of real estate professionals at their regional conference here in Chicago.  One of the agents had previously been in corporate intelligence, another was a veterinarian, and another construction. How about you? 
  • JEFF KORHAN  |  MONDAY, JULY 26, 2010
    [Marketing] Social Media Emotions
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Small Business Lessons from the BP Flap | Main | Social Engagement Works » July 26, 2010 Social Media Emotions Given that social media networking and marketing is largely a human experience, it is logical that one can use it to tap into those common human emotions that we all share, which naturally includes needs and wants, and everything that is associated with them.   A couple of these natural emotions are guilt and fear.
  • SOCIALNOMICS  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Marketing] Google + Authorship: How to Set Up Your Contributing Writers
    Internet marketing experts predict Google will eventually use this Authorship data to create algorithms that rank authors in the same way pages and domains are ranked. marketing firm reports. Heather Ferris, brand manager and contributing journalist at digital marketing agency iAcquire, commented about iAcquire on Google Plus and said its new platform, ClearVoice, will require all contributing writers to have Google+ accounts and authorship. It helps establish authors as subject-matter experts (SMEs), and it boosts the value of the content they write on your behalf.
  • WRITTENT BLOG  |  FRIDAY, APRIL 25, 2014
    [Marketing] 11 Tips for Effective Website Copywriting
    The post 11 Tips for Effective Website Copywriting appeared first on Inbound & Content Marketing Hub. Like a good handshake, well-written website copy conveys professionalism, promotes trust, and engages the other person. The value of successful SEO copywriting can’t be overstated, but although some professional copywriters have an innate knack for content writing, the art of effective copywriting is one that can be easily learned. Following are some website copywriting tips to help you create masterful content. 1. Research first. Tell a story. Keep it simple. Be accessible. Really?
  • SOCIAL MEDIA CITIZENS  |  TUESDAY, MAY 12, 2009
    [Marketing] Seth Godin, Tribes and Brand Communities
    From the marketers perspective it is very important to consider tribal relationships as it may be a powerful tool in building loyalty and trust among the consumers. Therefore, the creation and development of brand communities is one of the most important tasks of the marketer as it can guarantee the company success in the long term. Even though neo-tribes and brand communities are two different concepts they share very similar features and often are very related to each other. The brand community is not just formed around a product; it is part of the product. Valid XHTML 1.0
  • PROACTIVE REPORT  |  FRIDAY, JANUARY 8, 2016
    [Marketing] Corporate America Looks to PR for Digital and Social
    It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Only 28% picked the marketing department. This is up from 39% in 2013.  Study by The Creative Group.). It makes perfect sense – PR is a communication function and social media is all about communication. The Technology Challenge. There are a slew of new skills we have to master.  Follow me on Twitter.
  • SOCIALFISH  |  THURSDAY, OCTOBER 25, 2012
    [Marketing] How Old is Your Association’s Website?
    When we went out and spoke with our members we realized that for many of them our website IS the association,” said Ceela McElveny, Chief Communications and Membership Officer at the American Society of Radiologic Technologists, in a session at the 2012 ASAE Membership, Marketing and Communications Conference. Ray van Hilst is Director of Client Strategy and Marketing at Vanguard Technology – a website redesign and online technology service provider for associations and association management companies. ————-. Oh… and thank you for your participation.
  • SIMON MAINWARING  |  MONDAY, AUGUST 2, 2010
    [Marketing] The ‘Why” vs. “How”: What makes some brands extraordinary and others not
    It informs their behavior, their language (internally and externally), their marketing and why each employee goes to work each morning. Is that where your thinking and marketing starts rather than end? Last Friday I had to the privilege of speaking at the NCSA Annual Conference ( National Collegiate Scouting Association ) in Chicago. Not only did I get to meet some of the top athletes, coaches and scouts in the country, but I got to experience first hand what I believe is the most important trait that any truly successful company must demonstrate – the “why” of what they do.
  • SPIN SUCKS  |  WEDNESDAY, AUGUST 31, 2011
    [Marketing] 5 Reasons I Should Get More Comments than Gini Dietrich
    Michael Schechter is the Digital Marketing Director for Honora Pearls, a company specializing in  freshwater pearl jewelry. Today’s Coup de Blog is written by Michael Schechter. Every day, Gini Dietrich leads you to believe that she is kind enough to provide others an opportunity to give their voice on this blog; to share in her audience. This is a flat out lie. Having been a long time reader of Spin Sucks, there is one clear and, frankly, sinister intent for Gini’s so-called generosity… she gets to trounce us all in sheer volume of comments. But why not try something new? Agree?
  • ENGAGING BRAND  |  MONDAY, SEPTEMBER 29, 2014
    [Marketing] Show 505 – Build a Brand That Reflects You
    How to keep developing a brand to build a brand that excites you and the market. Do you find yourself working on or in a business without feeling the true passion for it? Do you struggle to understand how to build a business and build a brand that reflects the true you rather than your skill set? Today I am joined by Andy Hayes founded PlumDeluxe , a website that helps you create moments that matter. The listener of the week is Karen Burnham , chosen from all the people who have shared this post or left a review on iTunes. Mistakes entrepreneurs make when they start their first business.
  • MYRLAND MARKETING  |  WEDNESDAY, OCTOBER 27, 2010
    [Marketing] SOCIAL MEDIA – WHAT CAN IT DO FOR ME?
    recent Myrland Marketing Moment I shared was: Remember that Social Media use is a little bit about you, and A LOT about everyone else. It’s true. These are called Social Media, and we do Social Networking on them. We’re here to spread the good word, which isn’t always ours.  We’re here to communicate, connect and sometimes
  • PAMORAMA  |  TUESDAY, MARCH 23, 2010
    [Marketing] Use Google Analytics to Track Inbound Links from Social Media Profiles
    pamorama marketing, life, social media Home About Bookshelf Links Contact Use Google Analytics to Track Inbound Links From Social Media Profiles by Pam Dyer on March 23, 2010 Share You can track referrals from Facebook or Twitter in Google Analytics , but what if you want to track specific links within your social media profiles to measure their effectiveness? link] Jane Cooke I have used it for email marketing in the mail template and that works perfectly. For example, what if I want to see how many people visit pamorama.net by clicking on my Twitter profile link?
  • JACOB MORGAN  |  WEDNESDAY, DECEMBER 10, 2014
    [Marketing] Wearables in the Workplace
    Are consumers or businesses ahead in the wearable market? Click Here to Subscribe via iTunes. Click Here to Subscribe via RSS Feed (non-iTunes feed). link]. The one stat you need to know. Research last year by Credit Suisse called wearable tech “the next big thing” and predicted the industry was set to grow from around $3 billion to $5 billion today to $50 billion within five years. What this episode is about and why you should care. Wearable technology is an up and coming trend.  What you will learn in this episode. What stage are consumers at with wearable technology?
  • SOCIALFISH  |  MONDAY, JUNE 17, 2013
    [Marketing] Advancing Nonprofits’ Missions With Storify and Quora – How MomsRising and charity: water Have Used These Tools for Success
    Some tools, like Facebook and Twitter, are are a given – but in the case of new social media platforms that continue to emerge and evolve, which tools should community managers and marketing staff focus on? With so many social media tools capturing the attention of nonprofit organizations, how should nonprofits decide which tools are the best investment of their time and personnel? We took a look at two organizations using two of these lesser known platforms to (successfully) advance their missions: Storify and Quora. Here’s how. And with that, comes reputability.
  • GEOFF LIVINGSTON  |  FRIDAY, JULY 19, 2013
    [Marketing] Life with a Scarlet Letter
    The way I see it, I have two paths; one is to leave the interwebs, walk with some shame, and live a quiet life as a marketer behind the scenes. This blog post is running in support of my  Punish Geoff Fundraiser: Civilination !  Please consider a donation  to support better online conversations. At the time of publishing, we have raised more than $3,000 for the Civilination Academy. Long-term readers know I have attempted to evolve my language to become more mindful of others. It’s no coincidence that this person is someone I wrangled with on here and elsewhere. New Disagreements.
  • PROACTIVE REPORT  |  MONDAY, MAY 16, 2011
    [Marketing] Does Social Media Presence Trump a Website?
    Markets have become conversations. I’ve been studying the web presence of Fortune 500 and INC 500 companies over the past few weeks and it is very encouraging to see a correlation between those at the top of the lists and adoption of social media. During this same time I’ve seen several blog posts and articles suggesting that websites are a thing of the past and that Facebook and Twitter will dominate business communication online. There is some truth to that, but it is not the whole picture. Keynote: Social Business Forecast: 2011 The Year of Integration.
  • CREATIVE RAMBLINGS  |  MONDAY, JULY 9, 2012
    [Marketing] Social media practices gone wrong: Content scraping
    Yes, you read it right: Apparently, insults and derogatory comments are the new cool in social media marketing!) You may remember my recent case study on bad social media manners. Well, here is another one for you. Earlier this week, as I was checking my daily Google Alerts emails, I noticed a title that looked strangely similar to the one I had used for one of my recent social media articles  on Examiner.com. clicked the link and found out that a blogger had actually copied and pasted this article verbatim on his blog. No source was quoted. Here is what happened in screenshots.
  • DREW'S MARKETING MINUTE  |  WEDNESDAY, OCTOBER 26, 2011
    [Marketing] Don’t dismiss traditional media quite yet
    We tend to gravitate towards the shiny new object in the marketing world. But as you are planning your marketing for 2012 (you’re doing that, right?) Today, we’re a buzz about QR codes, social media and all things digital. don’t dismiss traditional and local options. According to a survey by the Pew Research Center ’s Project for Excellence in Journalism and Internet & American Life Project, Americans turn to a wide range of platforms to get local news and information. Where we go for specific local content. To read the full report, visit Pew’s site.
  • TAYLOR MAREK  |  TUESDAY, MARCH 30, 2010
    [Marketing] How to get “Custom Customers”
    Well, to put it bluntly, you MARKET to them. How do you capture the entire market’s attention? You can do something stupid and completely blow up your reputation, causing ripples in the market. Why do you market to certain segments of people? Why are all these marketing surveys, segments, action plans, and spread the message being conducted by companies big and small? You have no idea who it is, so you send a message to your market, hoping that they are in the mix. That is why you have marketing campaigns. How do you get customers?
  • TAYLOR MAREK  |  TUESDAY, MARCH 30, 2010
    [Marketing] How to get “Custom Customers”
    Well, to put it bluntly, you MARKET to them. How do you capture the entire market’s attention? You can do something stupid and completely blow up your reputation, causing ripples in the market. Why do you market to certain segments of people? Why are all these marketing surveys, segments, action plans, and spread the message being conducted by companies big and small? You have no idea who it is, so you send a message to your market, hoping that they are in the mix. That is why you have marketing campaigns. How do you get customers?
  • CREATIVE RAMBLINGS  |  MONDAY, APRIL 22, 2013
    [Marketing] 5 great articles you may have missed (April 15-21, 2013)
    Here is my list for April 15-21, 2013: 5 great articles you may have missed (April 15-21, 2013) View more lists from Cendrine Marrouat The five articles that received the most traffic on Creative Ramblings are: The psychology of colors (Infographic) 5 great articles you may have missed (April 8-15, 2013) Yes, social media is a lot of work 14 tools and services to stay on top of the news in your industry Guest post: What digital marketing can learn from old-school innovation For more great social media articles from around the blogosphere, visit my Scoop.it magazine.
  • SOCIAL MEDIA CITIZENS  |  WEDNESDAY, MARCH 24, 2010
    [Marketing] Do you check weekly reports from your Facebook Fan Page?
    The bloggers we collaborate with are also the co-founders and admins behind the Social Marketing Forum. But it’s a good start – so thank you Facebook And by the way – join mindjumpers on facebook – it gets in the report Facebook.com/Mindjumpers Previous Entry: “Social email marketing&# launches on Facebook Next Entry: Whitepaper: Social media marketing strategy Posted in Uncategorized Tags: Facebook mindjumpers update You can follow any responses to this entry through the RSS 2.0 This post is written by Jonas Klit Nielsen from the Mindjumpers blog. Valid XHTML 1.0
  • KYLE LACY  |  THURSDAY, APRIL 25, 2013
    [Marketing] The Future of Publishing and Digital Audiences
    The changes that are happening in traditional publishing also matter to any marketer. I think we can all agree that we are in the publishing game. Publishers of rich, story bent content ranges from the New York Times to any brand. Our ability to shift with changes in technology from mobile to social will be the foundation to success over the next five years. Below you will find a presentation I gave to a publishing conference in Minneapolis, MN. The future of publishing is here and now. Content is kind. The rest is just details.
  • GEOFF LIVINGSTON  |  WEDNESDAY, MARCH 12, 2014
    [Marketing] Freaking Out About Surveillance at SXSW
    First, let me say it was refreshing to see social media and marketing take a supporting role at SXSW as the conference moved to discuss larger trends in the interactive sector. Clearly, the movement towards an omnipresent Internet creates dramatic implications for society and businesses beyond extrapolating personal data to deliver contextual marketing. The topic of surveillance threaded the general conversation at the SXSW Interactive Festival this year. As a result, the always-on quantified self created a bit of a freak-out amongst attendees. People are rightly concerned.
  • BILL HARTZER  |  FRIDAY, MARCH 5, 2010
    [Marketing] Search Engine Optimization: Why a Blog is Important
    When talking to business owners about marketing their businesses on the internet, I often get asked about why I always recommend that their online marketing strategy, their search engine optimization efforts, include a blog. There are several reasons why I recommend adding a blog, and I would equate the importance of having blog to the importance of having an email newsletter. An email newsletter is important because it allows you to keep in touch with your current customers and your potential customers. But after 6 months, your product page tends to become “stale&#.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, SEPTEMBER 9, 2010
    [Marketing] The Millennials Uncanny Ability to Absorb
    And how could we almost forget about how much more strategy is necessary for marketing to Millennials, instances of un-sponsored Millennials seemingly promoting brands by themselves , more Gen-Y involvement in product and brand success, and how they’re shifting the  retail environment. We are everywhere but we can’t be found. I can imagine how marketers, advertisers and brands must feel. And though I myself replied that the posted would be finished yesterday, after I began writing, a whole can-of-worms seemingly opened up. So enjoy! Well, let me rephrase that. Or text.
  • ONE SOCIAL MEDIA  |  MONDAY, SEPTEMBER 27, 2010
    [Marketing] More Baby Boomers and Seniors Joining Facebook than Ever! [STATS]
    Tags: Social Media News facebook des moines social media company One social media social media des moines social media for small businesses social media iowa social media marketing company social media Philadelphia social media services
  • THE RELATIONSHIP ECONOMY  |  TUESDAY, SEPTEMBER 27, 2011
    [Marketing] Jets 1.0 vs. Buyer 3.0
    Million socially engaged eBusiness travelers in the United States alone. A new market opportunity for private aviation. An airplane moves people and connects them with other people and things. The internet connects people and moves things. Airplane operators know that using aircraft can be an expensive proposition. Use of the internet is free. If you combined something expensive with something free what happens? Do Private Jet Operators Understand The Implications? There has been a saying in the private jet business: If you have to ask the price, you can’t afford it. What a waste!
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, APRIL 6, 2011
    [Marketing] Can Amazon Teach Reputation Management? | Small Business Mavericks
    Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., d/b/a/ Small Business Mavericks, Minneapolis, Minnesota Website Design, Development & Promotion Services About Us What’s a Maverick? If you ask Forbes Media and Reputation Institute, Amazon is the most reputable company in the world today. Did you think it was Google? Sorry, but the search engine ranked ninth. That tells me something. Your company’s reputation is an extension of your leadership’s reputation.
  • FRESHNETWORKS   |  THURSDAY, JULY 31, 2014
    [Marketing] 5 disruptors transforming the dining experience
    In October 2013, the company launched a segmentation tool to facilitate tailored marketing, helping participating restaurants to increase customer loyalty and boost sales. Every week, we bring you the FreshMinds Friday picks  ideas to help you make the most of digital technologies and understand how they are helping brands to grow and innovate. This week, we look at 5 start-ups disrupting the dining experience, transforming everything from how we pay to where we eat. Amongst them are UK-based Flypay and Munchery , a US firm that received an impressive $28 million of funding in April.
  • SPIN SUCKS  |  FRIDAY, JUNE 19, 2015
    [Marketing] The Spin Sucks Inquisition: Travis Peterson
    It probably took me twice as long to get to the point of landing clients such as major destination marketers, statewide campaigns, big real estate developments, and local governments. By Gini Dietrich. I am very excited to introduce you to Travis Peterson. Travis is a Spin Sucks reader and I’d even put him in the Crazy community, but he rarely (if ever?) comments. Instead, he and I have in-depth conversations via email about the blog topic du jour. But, because my mama taught me to share, I asked him to sit on the Spin Sucks Inquisition hot seat. Nope. . hate dishonesty. .
  • FIREBELLY  |  WEDNESDAY, NOVEMBER 11, 2009
    [Marketing] Time to Elf Yourself for the holidays
    Digitalia | Indianapolis Social Media Marketing « Tweetie 2: The Best iPhone Twitter App | Main | Twitterese — The new way to speak online » November 11, 2009 Time to Elf Yourself for the holidays Social Media Marketing helps fuel holiday spirit It’s the most wonderful time of the year. Bells are jinglebelling. Carolers are caroling. And inboxes are filling with Elf Yourself videos from bored friends. If you’ve never received one of these videos, you’re missingout. The Web site, created by OfficeMax , is asilly, fun way to spread holiday cheer. Please try again.
  • SOCIALFISH  |  TUESDAY, FEBRUARY 1, 2011
    [Marketing] Link Love Monthly: Best of January 2011
    The Social Media Marketer’s SEO Checklist – SEOmoz. I can’t find you: Search Engine Optimization Basics for Associations (Part 1) – Ray Van Hilst. 10 Digital Marketing Industry Pet Peeves – Going Social Now. things every marketing technologist should know – Scott Brinker. 3 Key Roles to Make Your Social Team Scalable – Jay Baer. Here’s a monthly selection of links to some of the most interesting posts that we’ve read and shared over the last 30 days. Toolbox. Twitter for Mac – Twitter blog. – Jesse Stay. How PR 2.0
  • DIVA MARKETING BLOG  |  TUESDAY, JANUARY 11, 2011
    [Marketing] Building Social Media Business Relationships With The Mundane
    The Diva Marketing community knows I often include my dog Max in posts. When asked about Twitter's vision, CEO Dick Costolo said, "Twitter is about connecting for a purpose, not just connecting." If you're purpose in using social media is for marketing or business, a little of the mundane can help bring the humanity to relationships. . What does watching football games, a fractured foot, a party gal, a nap, late night lattes, a hotel PA system and eating cheescake have in common? Twitter tweets of course. Girlfriend, now you might be saying, "Toby, I rest my case. Wicked cool.
  • CONVINCE & CONVERT  |  SATURDAY, NOVEMBER 23, 2013
    [Marketing] 7 Questions About Facebook’s New Star Ratings System
    Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Questions About Facebook’s New Star Ratings System is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. In this “let’s get physical” edition of The Baer Facts, I talk with  Kyle Lacy  of  ExactTarget  about Facebook’s new system of applying star ratings to Pages , and the merits of kettlebell as a workout option. Thus, a “reality” show about those happenings.
  • GEOFF LIVINGSTON  |  THURSDAY, MAY 5, 2011
    [Marketing] No One “Consumes” Social Media
    Ever notice the phrase “consumes social media&# or a variant of that in market research and social media wonk discourse ? Image by ugod. Of course, media consumption as an idea matches our consumer economy, but the idea is a bit off. Think about it, no one “consumes&# social media. No one goes home and says, “I think I’ll consume Facebook for three hours.&# “How about some Disqus or Quora at dinner, this is boring.&# Or, “Can I have some Flickr for that blog?&#. Dominance in media form is passing. Just a movie? Or just a mobile check in?
  • SOCIALNOMICS  |  MONDAY, NOVEMBER 16, 2015
    [Marketing] How social media and DBA experts will help your business grow
    It is these amazing concepts that are being harnessed for marketing purposes. If you have not heard about social media marketing, then you need to do plenty of research concerning it. Businesses are making really good money by marketing their products online and precisely on the social media platforms. Market research. Doing market research has become so much easier nowadays. Market researching has never been easier, all thanks to social media. 5. The world of social media has totally revolutionized how people communicate. Twitter is not any different.
  • SOCIALFISH  |  TUESDAY, JANUARY 13, 2015
    [Marketing] Essential Nonprofit Software of 2014
    Holding over 80 percent of the market share, Quickbooks is the undisputed leader in accounting software. As we watch some of our wildest sci-fi fantasies become reality , the potential of technology seems limitless. From fax machines, to email, to smartwatches, technology has transformed the way the world does business. But with the wealth of business tools and technology available, creating a consideration set for your business can seem like a monumental project. This is especially true for nonprofit organizations with limited financial resources and the need to please stakeholders.
  • KIKOLANI  |  THURSDAY, MAY 19, 2011
    [Marketing] Fetching Friday – Resources Mashup & Camera Battles
    Making Money Online / Marketing / Online Business. Continuing on the photography trend, this video was brought to my attention by Scott at Scott Wyden Imagery in a post about retail video marketing. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Be sure you’re advertising them! Here’s how!
  • GEOFF LIVINGSTON  |  SUNDAY, APRIL 10, 2011
    [Marketing] Mobile Will Restore Brevity to Media
    Serving this growing content market is not as easy as creating an app for that. If social media endangered the 30 second spot , then mobile media will restore brevity to content creation. Smaller screens, less convenient input methods for text, the ability to create user generated visual media on the fly, and an evolving series of socially empowered mobile media will challenge content creators to serve a new reader. Long blog posts and articles are best read on computers and tablets, while short videos, photos and brief updates will be preferred on smartphones.
  • IT'S JOSIP NOT JOSEPH  |  FRIDAY, JUNE 4, 2010
    [Marketing] How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 4 of 5)
    Here’s an interesting side-note: Obama’s online marketing campaign was headed by a co-founder of Facebook, who is also a Millennial. Home It’s Josip Archives Let’s Talk The Word on the Web How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 4 of 5) Written on June 4, 2010 by Josip Petrusa 0 Comments Tweet Share Save Smart phones, pads/tablets, apps, social media, social networking, laptops, wifi and 3G are all commonplace aspects of everyday life. Gen-Y and all Millennials are growing with this. And Gen-Y is thriving off this. We’re always doing something.
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