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  • KIKOLANI  |  SUNDAY, JULY 4, 2010
    [Marketing] 17 CommentLuv Enabled Blogs to Visit
    Longest.com’s goal is to provide useful marketing information and valuable discounts & promotions for startups, venture capitalists, and entrepreneurs looking to run successful online busineses. This dofollow and KeywordLuv enabled blog is home of great articles on affiliate marketing , blogging , and Internet Marketing. Big Girl Branding has one of the best mission statements – To bring forth quality info to readers, who can then use said info and apply it to their own biz, branding, and marketing shenanigans. CommentLuv Enabled Blogs List.
  • SOCIALNOMICS  |  WEDNESDAY, FEBRUARY 9, 2011
    [Marketing] Inc. 500 Companies Seeing Positive Results From SM Use
    On stats from Umass Dartmoth Center for Marketing Research. Chris is also Director of Business Development and New Media for Rief Media, a full service marketing and communications firm. 500 Companies using Social Media and ACTUALLY seeing positive results is on the rise.  More small businesses need to view the importance of Social Media the same as their larger counterparts. Interesting to note that Facebook success rates have gone up from 54% to 85% while services like twitter and blogging have gone down. Overall the importance  of Social Media in a Inc. chris@riefmedia.com.
  • IT'S JOSIP NOT JOSEPH  |  MONDAY, JULY 5, 2010
    [Marketing] 11 Reasons Why Microsoft's Kin Was a Failure
    product created from a non-Millennial mindset to be marketed towards Millennials. Home It’s Josip Archives Let’s Talk The Word on the Web 11 Reasons Why Microsoft’s Kin Was a Failure Written on July 5, 2010 by Josip Petrusa 2 Comments Tweet Share Save Last week’s announcement of Kin’s failure was a surprise. But it wasn’t that shocking. As product exposure was none-existent during it’s tenure, the death of the Kin followed that same lacklustre effort.  No one really cared about the Kin before. And no one really cares about the Kin now. Or should I say “was&#.
  • IT'S JOSIP NOT JOSEPH  |  SUNDAY, JULY 11, 2010
    [Marketing] 11 Reasons Why Microsoft's Kin Was a Failure | it's Josip not.
    product created from a non-Millennial mindset to be marketed towards Millennials. Home It’s Josip Archives Let’s Talk The Word on the Web 11 Reasons Why Microsoft’s Kin Was a Failure Written on July 5, 2010 by Josip Petrusa 2 Comments Tweet Share Save Last week’s announcement of Kin’s failure was a surprise. But it wasn’t that shocking. As product exposure was none-existent during it’s tenure, the death of the Kin followed that same lacklustre effort.  No one really cared about the Kin before. And no one really cares about the Kin now. Or should I say “was&#.
  • PUSHING SOCIAL  |  FRIDAY, JUNE 7, 2013
    [Marketing] Are You Giving Away Too Much For Free On Your Blog?
    About a year ago, I received an email from fairly well-known internet marketer. That is why I believe that content marketing is the best slingshot that any small biz David can own. Everyone says that you should be generous with your expertise, experience, and talents. They say share until it hurts because…you’ll get it back with interest. Others offer a quasi-mathematical ratio that says – give 4,5,6 items of true value before you ask for something in return. Where does that leave you? At some point, you are going to ask. Am I giving away too much? Sell the rest.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JULY 9, 2010
    [Marketing] The Transition of “Digital Days” to “Multichannel Days.”
    The conference highlighted how critical it is for companies to look at their direct, digital and targeted marketing in a multichannel context. True, the percentage of marketing expenditures as a portion of all media funneling into the digital channel increases every year. However, as a marketer, I need to know how to engage with customers and prospects in every channel THEY want to, not just online. Marketers are challenging their agencies to develop and manage ever more complex communications programs as brands look to engage with consumers in the methods customers want.
  • BILL HARTZER  |  MONDAY, OCTOBER 24, 2011
    [Marketing] Search Engine Optimization 101: Working Keywords into Your Web Pages
    Recently, I posted a review of SEM Rush , a great search engine marketing tool that can help you with your keyword research. The keywords you use on your web pages should be influenced by who your niche market is. By conducting some research, you will be able to identify which keywords are the best for your particular niche market too. As you use this keyword research tool, though, it’s critical that you understand exactly how keywords themselves are a part of your overall search engine optimization plan for your website. Search Engine Optimization
  • LOUIS GRAY  |  THURSDAY, JULY 7, 2011
    [Marketing] Billions of Awesome Pieces of Content Served Daily?
    Disclosure: I am vice president of marketing at my6sense, a Paladin client. Mark Zuckerberg, Facebook CEO, and Barack Obama, USA's interim CEO, dueled for attention this morning in what turned out to be an intriguing one-two punch on the state of social globally and then then the state of the nation broadly. Zuckerberg promised us something "Awesome", while Obama dueled with opposing party leaders claiming he didn't keep his own promises. Not bad considering both were completed before noon Pacific. billion. Per day. Just on Facebook. Think about two other things Zuckerberg said today.
  • WRITTENT BLOG  |  WEDNESDAY, JANUARY 29, 2014
    [Marketing] How to Design a Blog to Explode Your Social Reactions: 11 Tested Tools
    Social media optimization (SMO) is a relatively new form of inbound marketing that’s closely tied to SEO. Providing your website visitors with easy opportunities to share on social media, when coupled with quality content and sound SEO practices, will transform your site into a marketing powerhouse. We love the subtle design of the option below: Image Credit: Book Marketing Maven. To learn more about the importance of great images for social reactions, we recommend Visual Content Marketing Tips from 13 Genius Thought Leaders. Talk about some low-handing fruit!
  • GAURAVONOMICS  |  FRIDAY, JULY 16, 2010
    [Marketing] Dare Magazine Story on How Indian Brands Are Using Social Media.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Dare Magazine Story on Whether Social Media Marketing Can Directly Impact Revenues Killer Startup Idea: GTTGTHR.com (Get Together at Places With Friends of Friends) » Dare Magazine Story on How Indian Brands Are Using Social Media Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! What is it good for? It’s brilliant.”
  • WAXING UNLYRICAL  |  WEDNESDAY, DECEMBER 21, 2011
    [Marketing] Capturing Attention: The First Step to Action
    This past weekend, my friend Ken Mueller shared a video he’d taken of a Christmas flash mob at the Lancaster Central Market, singing the Hallelujah Chorus. love flash mobs – who doesn’t, right? plus, I think they’re in my DNA, since no one can flash mob like Bollywood can – so I watched it. It’s a cute video, albeit without much arm-shaking and leg-waggling. When Ken posted the video to Facebook, one of the comments was pretty negative, along the lines of “this is completely boring.” ” Not literally, of course, but you get my drift.
  • SOSHABLE  |  MONDAY, SEPTEMBER 26, 2011
    [Marketing] What about Company and Branded Facebook Pages? Back to the drawing board!
    Having said that, it’s clear that all Social Media Marketers need to go back to the drawing board, it’s important to find out what we need to adjust, change or add to our Social Media strategies. There’s quite a few articles out there about how all of these changes go down but it’s hard to understand how they will affect marketers and Social Media managers… so here’s my thoughts: a) “Top Stories” vs. recent stories: Just before the announcement of the upcoming changes for Facebook we saw changes on our main feed.
  • CONVERSTATIONS  |  TUESDAY, DECEMBER 10, 2013
    [Marketing] Reputology: Review Monitoring Within HootSuite
    Not just for restaurants and hotels, but other markets having reviews are or soon will be available too. One of the things small town restaurants and roadside motels ask about is how can they monitor and resolve some of the reviews they are getting on services such as Yelp or TripAdvisor. It’s a much better question than the head-in-sand approach of a few years ago. And as one Boston-area sandwich maker can bear witness to , is how a flurry of great reviews on Yelp can lead to national exposure. Reputology: Review Monitoring Within HootSuite is a post from: ConverStations.
  • TWIST IMAGE  |  SUNDAY, MAY 4, 2014
    [Marketing] Networking Is Not Working
    content marketing. digital marketing. marketing blogger. marketing podcast. Episode #408 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. have an aversion to those in wealth management. That being said, I have many friends in the space and I''m thankful for the professional help I have received to date from some very smart people. They would "work the room" and fling out business cards like ninja stars at any body in their way. Derek Coburn is a wealth management guy, but not "one of those guys."
  • BRASS TACK THINKING  |  THURSDAY, SEPTEMBER 4, 2014
    [Marketing] My Leadership Philosophy In A Nutshell
    The truth about leading in business or marketing today? You have to be prepared to put aside everything you  think you know and respond to what the market is telling you. You have to be watching the movement in the market in regard to the competition, M&A, how business needs are changing…and be willing to change right along with them. Marketers tend to be incredibly risk-averse, finding the “tried and true” path and walking it over and over and over again and then blaming circumstances outside their control when their effectiveness wanes.
  • JEFF ESPOSITO  |  TUESDAY, JULY 8, 2014
    [Marketing] Listening and acting on social signals
    A few weeks back, I took the stage at Internet Retailer ‘s annual conference for the ecommerce industry to discuss social media and how marketers can  do it right, but also how they can do it very wrong. The problem with the industry though is that many advertisers ignore the data and miss simple opportunities to market more effectively or to hold open conversations with their customers. In the presentation below, I offer some examples of companies doing a good job, companies who have failed in marketing to me and also what our social teams at Vistaprint look at.
  • SOCIALFISH  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Marketing] How to Lead Your Social Organization
    From membership, communications and marketing, to education, conferences, government relations and publications, the social web touches everything. Are you an association CEO or Executive Director? Your staff, your members, and your allies (not to mention your competitors) are all discovering new, exciting ways to apply social media to their work. As a leader in your organization, it’s up to you to untangle the threads and help everyone make sense of this new way of working. And that’s no easy feat. That makes it all worthwhile. This is how. That takes vision and commitment.
  • CONVINCE & CONVERT  |  SATURDAY, AUGUST 31, 2013
    [Marketing] 3 Critical Considerations Before Tackling Facebook’s New Contest Option
    The Facebook marketing industry has been churning since the announcement, some praising Facebook’s decision, others hating it. Not surprisingly, most Facebook contest app vendors claim that “serious” marketers will still need third party apps. Typically, Facebook marketers have used contests and promotions to grow the fan base for their Page(s). This data can then be used for emailing and marketing purposes and can add value to your Facebook marketing efforts in the long run. Facebook just made another major change  to its terms of service. Respecting the law.
  • TAYLOR MAREK  |  TUESDAY, JUNE 30, 2009
    [Marketing] America's Got Talent Tips
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? She had an awesome voice for singing and everyone was floored by it. She didn’t make it that far though, but she left a mark nonetheless. Don’t pretend to be someone you’re not or try to copy another person.
  • TAYLOR MAREK  |  MONDAY, DECEMBER 21, 2009
    [Marketing] My Social Media Vault
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? It all started in 2008 at the New Media Expo. I was speaking to my mentor, Paul Colligan , and he strongly recommended that I launch a product. At that time, my podcast had only been around for two years. learned alot from it.
  • TAYLOR MAREK  |  WEDNESDAY, MARCH 3, 2010
    [Marketing] How I Made My First $100 Online
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me How I Made My First $100 Online March 3, 2010 by Taylor Marek “It was a dark and stormy night.
  • WISDOM LONDON  |  MONDAY, NOVEMBER 29, 2010
    [Marketing] Your Legal Questions Answered:Copyright, Defamation and CAP Code.
    Ashley Hurst: The big change with the new CAP code provisions (which take effect from 1 March 2011) is that they will apply to “non-paid for&# advertising and marketing communications. The The CAP Code already covers online advertising and marketing by email, texts, pop-ups and banner ads, and viral campaigns.  However, it will now cover advertising and marketing on company websites and through social media such as on Twitter and Facebook where the purpose of the communication is to sell something. The question is then what the user does with the tweet. For
  • CONVINCE & CONVERT  |  WEDNESDAY, NOVEMBER 6, 2013
    [Marketing] If You Can’t Afford It Apple Doesn’t Want You
    Sales of the 5C are presumed to be disappointing , and it is rumored that the device was even conceived based on investor pressure to tap the Chinese market, among others. We forget that Apple survived DECADES of being a company with single-digit market share in the personal computer space. Do you think they give a whit that they are no longer dominating the market for phones and tablets, with other firms gobbling up the low end of the buyer pool? I say not really. I’m worried about the lack of feature innovation, and the advertising has been terrible over the past year.
  • TWIST IMAGE  |  SUNDAY, FEBRUARY 9, 2014
    [Marketing] Humanizing Brands With Stories And Comedy
    and one of the sharpest minds in digital marketing. content marketing. digital marketing. marketing blogger. marketing podcast. Episode #396 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #396 of Six Pixels Of Separation - The Twist Image Podcast. He''s been on Conan O''Brien , David Letterman , Saturday Night Live and more. His name is Tim Washer and he''s currently working on social media for Cisco. He''s one of the funniest people that I know. think you will as well. blogging. brand.
  • TWIST IMAGE  |  FRIDAY, JULY 11, 2014
    [Marketing] Digital Advertising Just Got Worse (If You Can Believe It)
    " I was around then. I was active on the Internet, and I was involved in the very early days of banner advertising and search engine marketing (long before Google even existed). It was still nascent and web analytics looked nothing like they do today, but it was the promise of it all that was so inspiring to a marketing nerd like me. Display advertising is now, more often than not, a major component of every healthy marketing mix. marketing mix. marketing nerd. search engine marketing. It was the best of times. It was the worst of times. Right?
  • CONVERSTATIONS  |  FRIDAY, AUGUST 8, 2014
    [Marketing] Shocking: Most Small Businesses Don???t Have a Website
    Entering the e-commerce market from scratch might seem intimidating, but youre actually in a pretty sweet position. Cater to your market. You need to cater to your market and be where they are; in this day and age, that where is online. Written by Larry Alton. It might seem like everyone is online these days, but numbers dont lie: The majority of small businesses actually dont have a website. If youre lucky, they might have a social media page, but even these are often slim pickings. Getting started. Author Bio. Follow him on Twitter and LinkedIn.
  • STAY N' ALIVE  |  THURSDAY, JUNE 13, 2013
    [Marketing] The Fight for #Conversation - Will There be a Migration From Twitter?
    There''s no doubt that Facebook launching hashtags is a big thing, especially for marketers, but I think for users too. Now you can add a simple keyword prefaced by a pound sign (#) to any post or comment and immediately let others click and see the entire conversation around that particular keyword. This is really what defined Twitter - it was the ability to have organized conversations through hashtags that made Twitter a breeding ground for conversation. On Twitter I know of many that use hashtags to start large conversations and bring attention to a particular topic. Events.
  • LOUIS GRAY  |  SATURDAY, JULY 23, 2011
    [Marketing] Sonos Shrinks Wireless Sound Systems With Play:3
    but this week the company took a step down in the market with the introduction of the Play:3 line, which has a smaller form factor, fewer speakers, and a new profile which looks great if posed either vertically or horizontally. Sonos' mission is to deliver the highest quality music from any source to any part of your home, wirelessly. The company's beautiful Apple-like speakers have played a major role in my home's decor for the better part of 18 months, ever since I got my first S5, later added on two more units, and even a wireless dock to play songs from the iPod Touch. Huge win.
  • DIRECT MARKETING OBSERVATIONS  |  MONDAY, JULY 12, 2010
    [Marketing] Social Media Consultants & Companies-The truth can be found in their numbers
    I read an article in Wired’s Epicenter from a couple of days ago titled- Gaming the System: How Marketers Rig the Social Media Machine and the article caught my eye for a number of reasons. The first reason is that when I first “dabbled&# in social media 5 years ago-I was that marketer. I was the one gaming the system. Back then, comment spam and server farms did wonders for text based links and I was all over it. But a funny thing happened. started seeing the conversations. started paying attention to what was really happening around me. And it was cool. Nothing.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, OCTOBER 15, 2014
    [Marketing] Is Your SEO Up For Global Business?
    Marketing & SEO Are About Language. That still makes me laugh.) He suggests creating tailored websites for each market, choosing appropriate keywords, and localizing your content. The internet makes global business possible, and it also makes it possible to find a professional writer who speaks the language of the market you are targeting. I truly don’t think that the size of a business determines how many countries they engage, because I see individuals starting global businesses and making it work.
  • KIKOLANI  |  WEDNESDAY, NOVEMBER 16, 2011
    [Marketing] All You Ever Needed Were the Basics
    One of the main problems with consuming this much information regarding making money online and the next new thing in internet marketing is that you feel like you have learned a lot. Benefits of Blogging – Developing SEO & Internet Marketing Skills. Favorite Lists of Bloggers and Marketing Experts in 2010. With all the information online about everything and anything, it’s so easy to get lost in learning and researching things. Not to mention, I find Twitter like internet crack ! The Harm in Consuming Mass Information. This Is How You Waste Time. Hell yeah!
  • SOCIALFISH  |  WEDNESDAY, MAY 30, 2012
    [Marketing] How to Apply Social to Conferences
    Capturing the content and using it to gather leads will also give your marketing department more to work with when it comes time to promote the conference next year. Do you work in the Meetings or Conferences department of your association? Social media and conferences, just like chocolate and peanut butter are better together. When it comes to engaging conference participants before, during, and after, a face-to-face event, social media is a remarkably effective tool. It’s something that your social-media-savvy participants are starving for. This is how. Use it wisely and use it early.
  • GET SOCIAL PR  |  THURSDAY, JUNE 10, 2010
    [Marketing] Living Social: 10 ways of using Posterous at work or home
    Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Johnson Living Social: 10 ways of using Posterous at work or home June 10, 2010 Chuck Gose, a colleague of mine, has a nice little Posterous blog going where I found this little gem. He found, and published 10 ways of using Posterous. It’s a neat little application. Share/Bookmark [link] Chuck Gose Who you calling little? Rodger You do tower over me! Nonetheless, I like your Posterous blog. Lots of good stuff there. Join me, please. Get smart with the Thesis WordPress Theme from DIYthemes. WordPress Admin
  • SOCIALNOMICS  |  TUESDAY, JANUARY 31, 2012
    [Marketing] As the Social Networking Footprint Expands, So Does Attention to Social Monitoring
    play a very important role in brand marketing strategies. With However, it is extremely difficult to measure the impact of this new social voice on a company’s bottom line and marketing efforts. In 2011, social media and monitoring companies received a large amount of attention from investors, and this year, the sector is expected to benefit from a similar rate of financing, despite the overall market turmoil. Brands are now, more than ever, directly connected to their customers via the social voice of the consumer. Tweets, likes, dislikes, comments, etc.,
  • TWIST IMAGE  |  TUESDAY, AUGUST 14, 2012
    [Marketing] Are You In The Business of Awesome?
    Some marketing professionals will tell you that this is a good thing, as it keeps brands honest. In 2008, the music industry marketer and national sales training manager, joined Twitter and performed an experiment on himself by covering his office windows with aluminum foil, shutting out the outside world and focusing exclusively on Twitter as his platform to build an audience and recognition. His first book, UnMarketing -Stop Marketing. market of one. market of one. marketing professional. It's hard to be great in business today. Post incident. amazon.
  • ENGAGING BRAND  |  MONDAY, MARCH 10, 2014
    [Marketing] Warning: 5 Business Myths Which Wreck Your Success
    Here are some of the myths that I have come across whilst leading social marketing and social leadership workshops during the last month. They judge YOU both on the quality of the knowledge and the way it is applied to their business. "We are B2B so social marketing does not apply to us". Secondly, social marketing is potentially even more important for B2B. They are looking for reasons to invite you into tender for their business. "We love the concept of social marketing but we just don''t have time" Every business person has the same amount of time in a day. False.
  • SOSHABLE  |  WEDNESDAY, AUGUST 21, 2013
    [Marketing] Google Says Google+ Doesn’t Influence Rankings
    It’s one of the most hotly debated issues in all of search engine optimization and digital marketing right now. A lot of people, experts included, are claiming that not only does Google+ have an affect on rankings, it is one of the most important ranking factors going. Does Google+ influence search rankings to any noticeable degree? Other people, also experts included, are saying that it makes no appreciable difference. Who’s right? Who’s wrong? Let’s take a look at the newest opinion to hit the scene, one that carries a lot of weight. Did you read the title?
  • SHERRILYNNE STARKIE  |  SATURDAY, APRIL 20, 2013
    [Marketing] Social media and Montreal’s student protests
    Last week, about 50 PR pros crowded into the Black Tomato pub on George Street in the Byward Market at what was IABC Ottawa’s last professional development event of the season to learn about how Melissa helped SPVM avoid a full out riot by harnessing Twitter to communicate in both official languages with protesters on the streets. Literally. Montreal Student Protest Berri Hill (Photo credit: xddorox). During the demonstrations we were communicating with students and trying to answer questions in real time to quash rumours and keep things calm.”. The demonstration went smoothly. 
  • SOCIAL MEDIA NETWORK MARKETING  |  MONDAY, MAY 18, 2015
    [Marketing] #KeyResources FOR BRANDS AND BUSINESS TO GET MAXIMUM EXPOSURE ON SOCIAL MEDIA AND #KeyResources FOR PEOPLE WHO WANT TO EARN ONLINE FROM HOME REGISTRATION IS FREE
    Of course there are many other ways to promote it as article marketing, PPC campaigns, paid banner impressions, social networking and others. #KeyResources FOR BRANDS AND BUSINESS TO GET MAXIMUM EXPOSURE ON SOCIAL MEDIA AND #KeyResources FOR PEOPLE WHO WANT TO EARN ONLINE FROM HOME REGISTRATION IS FREE Below am sharing TWO SECTIONS with you. Part One is for people who would like to get good mileage for their Brands and Businesses. This is called SECTION 1. The Second Part is for people who would like to earn from Internet. This is called SECTION 2. Million Users! 2. Million Users!:
  • KIKOLANI  |  MONDAY, JANUARY 9, 2012
    [Marketing] How to Create an Online Writing Portfolio with Contently
    Unlock Your Marketing Genius to Make Money Online. One of the best ways to make a good first impression for a freelance writing or guest blogging opportunity is to present someone with your writing portfolio. portfolio that showcases your best work can go a long way at turning a maybe into a yes! While I typically suggest that freelance writers have a portfolio set up on their own domain like I have done with my own freelance writing portfolio using the My Resume design from Elegant Themes , there are other great networks that allow you to create an online portfolio. Basic Information.
  • SIMON MAINWARING  |  TUESDAY, JANUARY 10, 2012
    [Marketing] Smart Trust: Your must-read guide building trust to ignite your brand
    Steven and Greg to a masterful job of telling us exactly how to do that step-by-step so that we can integrate it within our organizations and take it to market. No topic strikes at the heart of so many problems challenging our country, the private sector, and business success than the issue of trust. Today’s marketplace is almost defined by a lack, or loss, of trust. So nothing could be more important right now than a book that speaks to the architecture of trust with a view to core business benefits that include teamwork, culture change and leadership, all of which drive profits.
  • TREY PENNINGTON  |  SUNDAY, JUNE 6, 2010
    [Marketing] @thebrandbuilder's Tech Tip #349: Mash enough buttons
    Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ @thebrandbuilder’s Tech Tip #349: Mash enough buttons by trey on June 6, 2010 Sometimes we encounter challenges we just can’t do anything about. When that happens, it’s often humorous to take note of what we do. We’re “do-ing&# creatures, even in the face of obstacles better addressed by not-doing. Michelle Chmielewski caught my “do-ing&# on video; Oliver Blanchard, @thebrandbuilder on Twitter, dubbed it his Tech Tip #349.
  • SOSHABLE  |  FRIDAY, APRIL 5, 2013
    [Marketing] Reddit for Writing
    In a world where content is next to cleanliness (and cleanliness is in fairly close proximity to godliness) it’s fallen on a lot of digital marketers to start writing. Other marketers aren’t such big fans. There are a lot of places you can look for inspiration for your writing, but most writing advice for marketing online is about where to find topics and subject matter. If you’re a digital marketer (or a human being that hangs out online), you probably have. For some of us, this hasn’t been much of a chore. How do you find inspiration?
  • SPIN SUCKS  |  FRIDAY, DECEMBER 12, 2014
    [Marketing] The Spin Sucks Inquisition: Carrie Morgan
    Before I committed to a marketing and PR career, I was a horse trainer. By Gini Dietrich Hey, Carrie Morgan ! How did we meet? I can’t remember! Hang on. I did a #FollowFriday on her exactly one year ago (how weird is that coincidence?). Let’s see if it says how we met. Totally doesn’t say. We’re both communicators so it has to be that she stumbled on Spin Sucks or I stumbled on Rock The Status Quo and the rest, as they say, is history. mean, I make my team call me that, but I sign their paychecks. What is the Biggest Mistake You’ve Made in Your Career?
  • SOCIAL WAYNE  |  TUESDAY, AUGUST 31, 2010
    [Marketing] 7 new social networks your company should be monitoring
    If you ask most marketers or individuals they are up to their neck in social media and social networking sites. flickr photo by: Intersection Consulting. Many say they don’t have time to manage them. Especially if you work for an agency. I was speaking at a recent SocialFresh event about location-based apps/@Foursquare and mentioned how there are over 60 plus location based services. One lady responded, we have Twitter, LinkedIn, Facebook and now Foursquare how many more sites/apps will there be? Especially if it has a niche audience with a great brand. CrunchBase Information.
  • ARI HERZOG  |  TUESDAY, AUGUST 30, 2011
    [Marketing] When Twitter Suspends Your Account
    Ari Herzog provides social media marketing and editorial services to the nonprofit and public sectors. Uploaded with Skitch ! When Twitter suspends your account, you will not be offered gift cards. Twitter phishing continues. You are warned! Thank you for reading! If you are inspired to add a comment with your thoughts, please visit When Twitter Suspends Your Account in your browser. Related articles you may enjoy: When a Blog Has Its Own Twitter Account. Why My Twitter Account is Brand New – and What it Means for You. How to Delete and Send Twitter DMs in Bulk. by tammikibler.
  • PAUL GILLIN  |  MONDAY, MAY 31, 2010
    [Marketing] Great Events This Week
    We’re bringing together a lot of smart practitioners from the area who are putting social marketing to work in real business scenarios. There are a couple of events coming up in the Boston area this week that I hope you’ll attend. On Thursday, June 3, the Mass. Technology Leadership Council is hosting its second annual Social Media Summit. David Weinberger (right) kicks it all off as our keynote speaker. If you’ve never heard David speak, don’t miss this opportunity. Sign up here. The evening before MassTLC is the 7 th Annual MITX Technology Awards. Sign up here.
  • CREATIVE RAMBLINGS  |  THURSDAY, AUGUST 2, 2012
    [Marketing] Interview with Noelle Federico, CFO of Dreamstime
    Noelle Federico has more than 20 years of experience in business management, media relations, sales and marketing. She is the Business Manager and CFO of Dreamstime.com, one of the largest stock photography companies in the world. Cendrine Marrouat: Hello Noelle, thank you for answering my questions. For those who do not know Dreamstime, would you tell [.]. Facebook Interviews Dreamstime Noelle Federico Photography Stock photography
  • SOCIAL MEDIA STRATEGERY  |  MONDAY, FEBRUARY 2, 2015
    [Marketing] Is Our PR Community Part of the New Pittsburgh or the Old One?
    Pittsburgh and other mid-size cities get a bad rap in the PR and marketing industry. Where’s the PR, advertising, and marketing community in all of that? This post originally appeared on PRSA Pittsburgh’s blog. . Creative Commons image from Flickr user Slackley. In this month’s Pittsburgh Magazine, there’s a story highlighting how millennials are literally and figuratively transforming my hometown. And people around the country are taking notice. and Chicago. People who care more about making an impact rather than getting a promotion. want to prove them wrong.
  • IMAGINE YOUR REALITY  |  THURSDAY, JANUARY 27, 2011
    [Marketing] A good example of social media PR handling
    I’m reading Perspectives on Social Media Marketing (affiliate link) and one of the questions focuses on how to handle PR crises with social media. B. Bough related an example of how Pepsico handled a situation where an ad agency (that worked for Pepsi) had published a rejected ad for a contest in a magazine. One of the readers of the magazine was offended and tweeted about the ad to her followers. It’s a powerful example of how to do social media right, when it comes to a PR situation. Pepsico contacted every person who was offended by the ad and had posted about it.
  • JACOB MORGAN  |  FRIDAY, SEPTEMBER 20, 2013
    [Marketing] Friday Vendor Roundup: Mindjet, Spigit, AtTask, Harmon.ie, Box, & Tomfoolery
    Most people have never heard of Tomfoolery or their product Anchor, and that’s because the team behind it is small, the product is new, and there isn’t a lot going on in terms of marketing. However, Anchor is perhaps one of the most beautifully designed mobile apps for collaboration that I have seen on the market today. Their main target market is definitely not the enterprise but I think they can make a dent in smaller and perhaps (later) some mid-size organizations. Mindjet and Spigit merge. Mindjet and Spigit are merging to become a single company. My POV.
  • MY CREATIVE TEAM THINKING  |  TUESDAY, SEPTEMBER 1, 2009
    [Marketing] Face Time
    The same holds true for tangible marketing material. Social Media Marketing Some social media proponents would have you believe that the digital world is the new Nirvana. Guess what? Humans - the users of social media - haven’t really changed their behavior in 75,000 years. Although, we do dress better now, and we’re not all cavorting naked on the plains of the Serengeti. Humans - being human - love social interaction, particularly of the face-to-face variety. Always have, always will. full 84% of those surveyed say they prefer real-life interaction over digital.
  • MY CREATIVE TEAM THINKING  |  THURSDAY, SEPTEMBER 24, 2009
    [Marketing] Colorful Brands
    He offers some excellent tips on the use of color, Choose a color that reflects the values of your company and resonates with your audience.   Don’t pick one simply because it’s your favorite, or commit to a certain hue without first testing to see how your target market reacts. Tags: Brand Branding Marketing We talked sometime back about the use of color in your branding efforts.  My Creative Team uses orange as our dominant color. Orange is considered an energetic color, connoting excitement, enthusiasm, playfulness and value. What colors are you using?
  • LAUREL PAPWORTH  |  TUESDAY, JULY 6, 2010
    [Marketing] 3 Surefire Ways to Win The Fastcompany Influence Project
    Affiliate Marketers rejoice! Fastcompany give you a URL and you upload a foto. You then ask friends, family and random stranger serial killers to click on your link. Prove how loved and popular you are. Here’s some tips: this article is not what you think it is. Ways to Win FastCompany’s The InfluenceProject: Spam the link they give you to everyone in your email address book, your Facebook friends, join random Facebook pages and LinkedIn groups, Tweet, auto tweet and DM to your little heart’s content. Bait and switch. The rest of us just groan. What do you think? Web 3.0,
  • ENGAGE  |  MONDAY, SEPTEMBER 30, 2013
    [Marketing] Model Behavior: What’s the Best Way to Attribute a Website Conversion?
    While most marketing programs include digital components — display, retargeting, organic SEO, social campaigns — there’s always a battle over how the budget will be apportioned out. An attribution model helps marketers understand how each piece of a marketing program contributes to the conversion process of a product or service. While most marketing departments know they need to get in front of their audience, many haven''t developed a attribution model plan that showcases how the channel helped — and those that have , have likely done so incorrectly.
  • SOCIALNOMICS  |  MONDAY, MAY 25, 2015
    [Marketing] Summer Camps Make Tracks with Social Media
    Camp directors and organizations are realizing they need to hit up the social media market to attract campers, counselors and to engage the community in general. It’s also a great marketing tool as prospective campers can check out all the fun pictures and posts. Twitter and Instagram – Marketing works well, here, too. Social media is affordable marketing – Often, camps don’t have large advertising budgets, and paper mailings are expensive, but social media isn’t. Summer camp – ah – the place where memories are made.
  • FEVER BEE  |  SUNDAY, JULY 31, 2011
    [Marketing] Sacrificing Members
    The 13th Law of Marketing , is the law of sacrifice. You have to give something up to get something better. Communities need to embrace this law. They need to sacrifice the majority of potential members and focus on a narrowly defined audience with a unique and strong common interest.    It's tempting to target all your customers (or everyone else in your ecosystem). But this wont work, the interest wont be as strong. Try to create a global community for parents and you'll fail. Branded Online Communities
  • JACOB MORGAN  |  MONDAY, JANUARY 25, 2010
    [Marketing] Why Dunbar's Number is Irrelevant
    have connections now on every continent, across different industries and segments of marketing. I can't possibly engage with all on a regular basis, but we know of each others' presence, knowledge, interests and willingness to help. Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Why Dunbar’s Number is Irrelevant View Comments January 25th, 2010 For those of you not familiar with Dunbar’s number it basically says that the most amount of people that you can maintain stable social relationships with is 150.  Your thoughts?
  • SOCIAL MEDIA NETWORK MARKETING  |  FRIDAY, MAY 2, 2014
    [Marketing] Acquisition, Retention, And Building Loyalty In Social Media
    In order to get people on-board you will need to make a Business decision if you want to do aggressive marketing or have a subtle chronological effort. What you need to know and do is target the advertisements in a correct manner by way of selecting the right Target Audience and their Target Market / Geography along with a message that will generate a desirable response. ?? There are three important criteria while working on Social Media: Acquisition Retention Building Loyalty Acquisition: This is the process of getting new people on-board. Do not spam. Use these constructively.
  • ARI HERZOG  |  TUESDAY, FEBRUARY 18, 2014
    [Marketing] Facebook Followers: Profiles vs Pages
    ” Joe Pulizzi, founder of the Content Marketing Institute , agrees with Tara that Facebook success is not dependent on a page. With over 39,000 fans today, Jon Loomer struggled to create a Facebook page. It was the winter of 2011 when Jon understood the value of a page but didn’t think his consulting business needed its own. He had a personal profile and encouraged his would-be fans to follow that profile and interact on public-facing wall posts. Facebook explains following : “When you follow someone, you see their posts in your news feed. didn’t. For others, no.
  • IMAGINE YOUR REALITY  |  WEDNESDAY, JUNE 9, 2010
    [Marketing] Latest Radio shows
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? social context determines how contact is perceived Recent Comments Anonymous on Accountability in social media Tony Karrer on Accountability in social media Anonymous on Why social media etiquette is important for business Anonymous on Why social media etiquette is important for business Info on What makes you stand out?
  • IMAGINE YOUR REALITY  |  FRIDAY, JULY 23, 2010
    [Marketing] Social Media Coach video: Know Your Audience
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? No one size fit all strategy works with social media because different sites cater to different needs and different target clients. Watch the video and tell me if you agree or disagree. Imagine Your Reality. All Rights Reserved. This site is powered by WordPress and uses the theme called Basic Simplicity by Michael Janzen
  • IMAGINE YOUR REALITY  |  SATURDAY, AUGUST 14, 2010
    [Marketing] How social media can build community
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? What do you think? Imagine Your Reality. All Rights Reserved. This site is powered by WordPress and uses the theme called Basic Simplicity by Michael Janzen
  • IMAGINE YOUR REALITY  |  FRIDAY, SEPTEMBER 10, 2010
    [Marketing] The importance of learning social media sites effectively
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? disagree, mainly because if you divide your focus its hard to effectively learn social media or develop a strategy for each site. By learning each site one at a time, you can develop a strategy for how you will use a given site, implement it, and then move onto the next site without being overwhelmed. What do you think?
  • IMAGINE YOUR REALITY  |  FRIDAY, SEPTEMBER 17, 2010
    [Marketing] Why you need more than social media to connect
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? While I use social media to initiate connections, to establish relationships I use more traditional media and I suspect that this will continue to be the case for many people. Imagine Your Reality. All Rights Reserved. This site is powered by WordPress and uses the theme called Basic Simplicity by Michael Janzen
  • SOCIAL WAYNE  |  TUESDAY, SEPTEMBER 14, 2010
    [Marketing] Six examples of downtown Raleigh businesses using QR Codes
    The QR Code marketing movement is underway across the USA and Raleigh is right there joining other major cities such as New York and Boston with various businesses using QR Codes. In the upcoming months everyone will be adding QR Readers to their existing mobile apps along with various marketing agencies looking to see how they stay ahead of the other and add QR Codes with their clients marketing efforts… good luck. Regardless here are six examples of companies using QR codes downtown Raleigh, NC. 1. SPARKCon Posters. 2. Design Box Window Clings. 3. SPARKcon App dev.
  • FEVER BEE  |  WEDNESDAY, DECEMBER 10, 2014
    [Marketing] Where Do We Experience Community? (and why forums are struggling)
    Part of that can be attributed to the PR, marketing and sales teams of each.   The great exceptions like communities hosted by Lithium/Jive and co prevail by heavy marketing and forcing members to use them. Many platform vendors are going through a tough time.    Others are experiencing breakneak growth. The rest is trend-related. The  The big trend is where we  experience  a community. Do we go to distinct, carefully branded, destinations to experience the community? Or does the community come to us through existing channels? 
  • SPIN SUCKS  |  FRIDAY, JANUARY 30, 2015
    [Marketing] The Spin Sucks Inquisition: Monica Rodgers
    For our profession, Global Content Marketing by Pam Didner. By Gini Dietrich I’m going to be fully transparent here: I am not above bribery. Monica Rodgers sent a gorgeous bag of chocolate and made me indebted to her for life. I don’t know if I can do her as much justice as she can herself, when you read her story about how she became interested in the PR industry. Therefore, I have pasted below an excerpt from her story so you can see what I mean. The action moved fast but coordinated. She went on to work in public affairs for the U.S. Army  and later the U.S. Air Force.
  • SAYING IT SOCIAL  |  FRIDAY, JULY 30, 2010
    [Marketing] How to Subscribe to Facebook Business/Fan Page Posts in Your.
    Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Subscribe to Facebook Business/Fan Page Posts in Your Favorite Feed Reader Hint: You can also use these tactics to get the RSS Feed URL of your page if you wish to import your Facebook Page’s feed on your blog or other sites! « Previous | Next » About Saying It Social, LLC provides Social Media Marketing & Local SEO Services for Franchisees & other Small Businesses. But, would you "settle" for one or the other? if yes, please explain.
  • MOBILEGROOVE  |  WEDNESDAY, MAY 16, 2012
    [Marketing] Why Voice is THE Game-Changer
    They had the agility, focus, and low costs that allowed them to get into small but market-shaping deals, and pursue a  strategy that the giants—like AT&T, IBM, and Microsoft — lacked. Apple, which has been dormant in speech technology for decades, has licensed technology from Nuance and introduced Siri, one of the first commercial and mass-marketed realizations of the vision of an omniscient personal assistant. Everything looks so dated, so sixties: green alphanumeric terminals, no display windows, primitive graphics, no mouses, no portable tablets or wireless devices, no Web.
  • WORKFACE  |  FRIDAY, DECEMBER 9, 2011
    [Marketing] A Philosophy of Humanlike Customer Communications on the Internet
    Until this question is dealt with in a meaningful way, new web-based technologies may fall short of market desires. A burgeoning trend in online technology development is to improve customer experiences by making digital encounters “more human” But what exactly does being “more human” mean? There doesn’t seem to be a satisfactory answer to this question yet within the Internet pundit community. To answer the question of what it means to be a human on the Internet , we first need to assume that online technology can provide a humanlike experience.
  • SOCIALNOMICS  |  WEDNESDAY, FEBRUARY 1, 2012
    [Marketing] Super Bowl XLVI Social Media Command Center
    The Social Marketing Hub is the backbone of the operation, where a staff of 50 monitors and responds to comments and fan safety issues, while providing fan-powered tips on what’s happening via four social media channels – Facebook , Twitter , YouTube , and Flickr. Planning for the Command Center began more than a year ago, with the Committee making a final selection of the Awareness Social Marketing Hub in July 2011. You can choose your social channel of choice from there to stay connected and watch updates in real time – Blog, Facebook , Twitter , YouTube , Flickr. Go Pats!
  • WHAT SPINKS THINKS  |  WEDNESDAY, OCTOBER 23, 2013
    [Marketing] Stop Doing, Start Planning
    Where are you, how many customers do you have, how did you market the product, who’s with you, how do you feel, what challenges might you face… paint a clear picture as possible. “By failing to prepare, you are preparing to fail.”. ? Benjamin Benjamin Franklin. know I know. I’m sure you’ve heard slightly different advice in the startup world… “Stop planning, start doing” , as it usually goes. These kinds of concise sayings can be really inspiring at the right time. Yogi Berra. The “Just Do It” Mentality is Powerful. Planning is vital.
  • SOCIAL WAYNE  |  TUESDAY, DECEMBER 14, 2010
    [Marketing] Twitter for Business is now open
    Do you think it will be overused by brands and marketers just to get more followers? Tonight ReadWriteWeb broke the news about the new Twitter for Business platform that allows businesses to buy Ads, Trending Topics & promoted tweets. Depending on how long you have been using Twitter you may be thinking what took them so long. Only time will tell how this will work out and be received by everyday Twitter users, regardless you can get started with Twitter for Business by going here: [link]. Featured Twitter ads promoted trends promoted tweets trends twitter for business
  • FRESHNETWORKS   |  MONDAY, JUNE 8, 2009
    [Marketing] Is time-on-site a useful measure for online communities?
    Matt Rhodes Measurement Online communities Social networks Word of Mouth Business co-creation customer communities facebook freshminds FreshNetworks innovation On the Web online communities online market research online research community social social media Social network Social network service social networking Twitter Virtual community Web Tags: Marketing 2.0 Image by ToniVC via Flickr. I’ve read a few posts and articles this week discussing a report from showing that Facebook users spend more time on site than Twitter’s. Some more reading. Get Back to the Basics.
  • FRESHNETWORKS   |  FRIDAY, JUNE 27, 2014
    [Marketing] 5 disruptors shaking up the grocery industry
    Amazon Fresh and Dash are currently only available in certain parts of America; however talk of their introduction to the UK market has intensified in recent months. We’d love to hear your examples of other disruptors and innovation in the grocery market. Every week, we bring you the  FreshMinds  Friday picks – ideas to help you make the most of digital technologies and understand how they are helping brands to grow and innovate. This Amazon Fresh. Hello Fresh. UK-based Hello Fresh aims to take away the stress and time involved in making a home cooked meal. Instacart.
  • BRASS TACK THINKING  |  TUESDAY, MAY 8, 2012
    [Marketing] When To Go Ahead And Have Your Brain Picked
    In the modern world of content marketing, we talk a great deal about the value of “giving it away” and “being helpful” in order to have people tap you for deeper and more custom insights that you can then charge for, either through a product or services. Okay, professionals. We get it. No one really likes to work for free. And yes, it’s really important to set boundaries for yourself and for your business so that you don’t undervalue the work that you do, or undermine the qualifications you have as a professional. Not in a sustainable sense, no.
  • FRESHNETWORKS   |  THURSDAY, MARCH 5, 2009
    [Marketing] Examples of online communities in the not-for-profit sector
    online communities customer communities United States Navy Social network FreshNetworks word of mouth Oxfam Web Barack Obama presidential campaign 2008 Non-profit organization US navy Marketing and Advertising qualitative market research Social Media navy for moms United States Social network service online market research innovation market research United Kingdom Business Matt Rhodes uk fundraising co-creation Online communities Tags: social media Virtual community marketing AARP Online Community Examples freshminds FreshNetworks Blog web2.0 blog).
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 18, 2012
    [Marketing] Social Media Time Savers: 4 New Productivity Tools and How to Use Them
    While a few of these tools can be used solely as a creative outlet, they can also serve as a way to harness creative energy that can be put toward your content marketing efforts so you can maintain a cohesive, high-quality, and consistent strategy. Self-proclaimed as “the spreadsheet-free editorial calendar system,” DivvyHQ lets you “divvy” and conquer your content marketing efforts. Springpad hasn’t hit the mainstream market yet like Pinterest has, but there’s a chance for it to go there soon if it plays its cards right. DivvyHQ. Pinterest. Then you can start pinning!
  • IDACONCPTS  |  FRIDAY, NOVEMBER 11, 2011
    [Marketing] What to Expect When Hiring a PPC Management Company
    When you have the creative, marketing, and technological skill of an actual online advertising agency behind you, you are more likely to have the best possible ads. 2. If you are trying to decide whether to work with a PPC management company, you are probably preoccupied with one major factor: cost. PPC management fees vary greatly, however, and depend on a variety of factors. Obviously, if you launch your campaign without the expertise of a PPC management company, there will not be an additional fee for services, and, with that, your choice may seem obvious. Not necessarily. Next steps.
  • JOEY STRAWN  |  MONDAY, JULY 5, 2010
    [Marketing] What Video Games Have Taught Me About Social Media
    They Call Me… The Viper Make My Blog Better 10 Ways Your Blog Is Like A Zombie Movie Inception Marketing, An Infection of Ideas. Tags: Blog Social Media facebook marketing Red Dead Redemption social media twitter World of Warcraft Xbox Live Digg Digg In life, you can take lessons from anywhere to help you in your journeys (this blog was started as a testament to that idea).  I’ve been playing video games for most of my life and would like to share some of the lessons I’ve learned from video games that can easily be applied to the world of social media.
  • GEOFF LIVINGSTON  |  WEDNESDAY, JULY 24, 2013
    [Marketing] Thank You for the Civilination Help
    Before people gamed every post for “Content Marketing” optimization, people used blogs to converse, including expressions of gratitude. Today Google+ a force to be reckoned with and a must for any content marketer, even if only for search purposes. guess I am old school, so forget Google. It’s time to thank folks for their help last week with the Punish Geoff Fundraiser for Civilination. In all we raised almost $3,000 together for online civility. Thank you so much!” ” Shout Outs. In that old school way, I’d like to offer a little link love.
  • SOCIALFISH  |  THURSDAY, AUGUST 14, 2014
    [Marketing] Association Social Media: NASTAD
    Association Social Media: ASCD BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups 3 Reasons Why Content Marketing Doesn’t Work for Associations ePatient 2015: Healthcare Associations, Are You Ready? ——————— Please welcome Meico Whitlock, Senior Manager, Communications, at NASTAD , the National Alliance of State and Territorial AIDS Directors. 1) First things first –  in what department in your organization does your role sit? Who do you report to? Meico:  We don’t have a formal department for the work I do. More like this.
  • BRASS TACK THINKING  |  WEDNESDAY, JUNE 16, 2010
    [Marketing] 5 Objectives for Social Media Measurement
    link] Storytelling Social Media Marketing PR Business & Technology Curated Stories June 16, 2010 [.] 5 Objectives for Social Media Measurement Published: June 16, 2010 Source: Brass Tack Thinking Measurement and analysis of social media can mean many things. Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives 5 Objectives for Social Media Measurement June 16, 2010 | by Amber Naslund View Comments Measurement and analysis of social media can mean many things. What shows you that?
  • CONVERSTATIONS  |  SATURDAY, NOVEMBER 29, 2014
    [Marketing] Better Inventory and Content LIFT Slides 11-29-14
    Content Marketing With Presentations from Ethos3 | Presentation Design and Training. As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here Here are a few decks on  SlideShare  that might help you in building a better business presence and a smoother work flow. LEARN – How to Manage Inventory. How To Manage Inventory For Small Businesses from Fit Small Business. IMPROVE – Fighting the Crime of Boring Content. FIND FLOW – The ABCs of Landing Pages That Work. your presence or practice. 
  • SOSHABLE  |  FRIDAY, NOVEMBER 11, 2011
    [Marketing] Infographics for SEO
    This article originally appeared on GridSix , an internet marketing training company that we support. Look at this automotive marketing infographic. While Twitter, Facebook, and Tagged.com might have the market cornered on users, social news sites like Digg, Reddit, and StumbleUpon are necessary to get true viral action to an infographic. Check out more helpful training articles there. For years, link-bait has been the highest level of link-building available. Infographics have emerged in the last 3 years as the most valid form of link-bait. Go all the way or keep it small.
  • DANNY BROWN  |  TUESDAY, NOVEMBER 2, 2010
    [Marketing] Drinking From the Kool Aid
    Over 140 Marketing and Business Development Ideas for You. One of my favourite marketing bloggers is Jim Connolly. The phrase “drinking from the Kool Aid” is a strange one. Originating from a cult mass suicide , it’s also used to describe belief in perspective. still can’t decide whether I’m a fan of the term or not, but that’s neither here nor there. Either way, if I was to drink from the Kool Aid and share with you, here are ten bottles of Kool Aid that would fill your creative juice needs anytime. hope you enjoy. How to Choose the Right Blog Tool. Read, bookmark, use.
  • KONO SOCIAL  |  TUESDAY, AUGUST 2, 2011
    [Marketing] Report: The Rise of Social Advertising
    What this means for small business owners like you: At Kono Social , we believe that social marketing is destined to become (if it isn’t already) the most cost effective way to find your existing customers, as well as to reach out to new customers. We always recommend that our clients view social media marketing as a marathon as opposed to a sprint. Social media evangelist Brian Solis  just released a report via Pivot , an upcoming social media conference focused on the rise of the social consumer, in which they compare social advertising (e.g., Social Media
  • TWIST IMAGE  |  FRIDAY, JANUARY 30, 2015
    [Marketing] Twist Image Becomes Mirum
    Over the course of several months of meetings, we wound up meeting and connecting with other digital marketing agencies that had been acquired through JWT (now known - again - as J. There were conversations about pulling all of these agencies together to unite and create a brand-new global digital marketing agency. It was a great opportunity for us to get in on the ground floor and build something new, so we decided to become a founding partner of this new global digital marketing agency. We employ over 2000 amazing digital marketing professionals. digital marketing.
  • SOCIALNOMICS  |  TUESDAY, JUNE 7, 2011
    [Marketing] Two B2B Rockstars in Social Media
    But how likely are they to follow a marketing agency or tech service? Forrester Research, like Hubspot has realized the benefit of truly engaging with their target market. From personal experience I can say that implementing social media for a B2B is far from simple. It takes way more effort than for a B2C. For example, people are way more likely to “like&# or “follow&# a brand like Burberry or Gucci because they love their clothes. little harder, right? Hubspot. Hubspot totally rocks it on both Facebook and Twitter. They share webinars, blog posts, events, and more.
  • TWIST IMAGE  |  TUESDAY, OCTOBER 15, 2013
    [Marketing] Fake Traffic, Bots And Faker Websites
    "During a recent interview, online ad veteran Wenda Millard , president of Medialink , made the bold claim that a quarter of the online ad market is fraudulent. We try to be these loyal advocates for digital marketing. And, if the brand is loser, marketing is the biggest loser. The engine of marketing is to create interest and sales in the products and services of businesses. digital marketing. online ad marketing. Fraud is everywhere. Wake up. Some advertiser paid for those eyeballs. They paid for an ad that would never been seen. Right? Wrong.
  • CHRIS BROGAN  |  MONDAY, JULY 26, 2010
    [Marketing] The Frontier is All Around Us
    Tags: marketing thinking
  • STAY N' ALIVE  |  WEDNESDAY, MAY 22, 2013
    [Marketing] Glass Explorer Shares 3D Printable Adapter for Your Prescription Glasses
    guarantee there will be a secondary market for accessories and attachments like this for Google Glass in the future. I bet Glasses manufacturers get in on the act as well at some point. I''ve got to admit - I love my Google Glass. little awkward and geeky looking, yes, but for a geek like me that''s part of the appeal. There''s one thing I don''t like about them though, and that''s that I can''t wear them with my glasses, and I hate wearing contacts. There''s no doubt with the simplicity of this hack that we''ll see similar options from Google in the future.
  • ARI HERZOG  |  MONDAY, NOVEMBER 12, 2012
    [Marketing] Introducing @Flextronics to the Social Web
    Many moons ago and long before I entered their world, Flextronics needed a mix of digital and marketing services and hired branding agency Johnson Beesley. When he's not blogging, Ari helps brands improve their digital media marketing. You may never see their name on your cellphone, computer, copier, television, or motorcycle, but the electronic parts inside these and other devices are probably stamped with the name Flextronics. The company went social this fall, as CMO Catherine Hernandez-Blades elaborated in the company’s first blog post. My Connection to Flextronics.
  • SPIN SUCKS  |  FRIDAY, JANUARY 16, 2015
    [Marketing] The Spin Sucks Inquisition: Martin Waxman
    If you’d like the opportunity to work with Martin, he has customized one-day workshops that combine strategy, an understanding of the tools, editorial calendar development, and how to bring it all to life via content marketing. By Gini Dietrich I am very excited to bring you today’s Spin Sucks Inquisition. Martin Waxman and I have been friends for a very long time. Long before this whole social media thing was a thing. Long before people met online. Long before…never mind, this is making me sound old. What is the Biggest Mistake You’ve Made in Your Career?
  • KIKOLANI  |  WEDNESDAY, DECEMBER 19, 2012
    [Marketing] The History of Google Panda & Penguin, Abridged
    Essentially, Panda was a direct response by Google to the weak content of spammers and fly-by-night marketers. made the fall of 2011 even more interesting for marketers thanks to the Flux series of upgrades. Keeping Google’s constant and ever-changing algorithm upgrades straight is no easy task even for the most capable SEO technicians and marketing gurus. This is a guest post by Matt Beswick. Every year, Google quietly releases hundreds of refinements to their search engine algorithms. Most of these updates are small, incremental changes that go largely unnoticed.
  • KIKOLANI  |  WEDNESDAY, NOVEMBER 2, 2011
    [Marketing] 10 Ways to Position Your Blog Above Copycats
    Having an online network of marketers and peers will help you position yourself above copycats because you’ll have comments on your hard work and a thriving community that knows where to find you. 9. This is a guest post by Gabrielle Conde. So, you’re seeing your post on scraper blogs, and want to know how to avoid them outranking your content in Google? When my daughter watches Dora The Explorer, they stop the thief, Swiper, by simply raising their hands and saying, “Swiper, no swiping.” ” Unfortunately, it’s not that easy in real life. Brand your blog. Bloggin
  • SPIN SUCKS  |  TUESDAY, MAY 5, 2015
    [Marketing] Podcast: A Behind-the-Scenes Look at a Popular PR Show
    PR needs more SEO, which is what I blogged about yesterday with content marketing and answering questions. By Gini Dietrich. On Sunday, I spent a little more than an hour recording a podcast with Shel Holtz on Skype. Because his regular For Immediate Release co-host, Neville Hobson , was in Boston with clients, he needed someone to fill his spot. And I was more than happy to help. FIR, after all, is probably the most popular and well-done podcast in the PR industry. thought I’d share a look behind-the scenes at the popular PR podcast. The FIR Format. Welcome (recorded). Outro.
  • GAURAVONOMICS  |  FRIDAY, JULY 16, 2010
    [Marketing] Master List of Social Gaming and Game Mechanics Platforms.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Why You Should NOT Integrate Game Mechanics Into Your Service Dare Magazine Story on Whether Social Media Marketing Can Directly Impact Revenues » Master List of Social Gaming and Game Mechanics Platforms Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! What do you think? Which of these four models will be most successful?
  • GAURAVONOMICS  |  SATURDAY, OCTOBER 9, 2010
    [Marketing] Hindu Story on Facebook Groups, Data Portability and Privacy.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « The Ultimate List of Social Media Surveys, Research Reports and Scoring Methodologies Upcoming Workshop: Marcus Evans Social Media Marketing Conference 2010 » Hindu Story on Facebook Groups, Data Portability and Privacy Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Internet traffic is growing by 40 per cent a year.
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