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  • SMALL BUSINESS MAVERICKS  |  FRIDAY, JULY 26, 2013
    [Marketing] Should You ALWAYS Share Your Own Content?
    'Social media marketing has become a big deal. Of course, it’s powerful when it’s done well. Many social media users are out there every day sharing links to their own content, blasting e-mails, sharing their own content left and right. Is this good for your business? First, if you don’t promote yourself, then it’s likely you won’t get promoted, so I definitely think it’s OK to share your own links. But do you always have to share your own links? If all you do is share links to your own content, then you’re going to turn people off.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, FEBRUARY 6, 2013
    [Marketing] Facebook Introduces ‘Lookalike Audiences’
    Consider: Facebook is now offering advertisers a new feature called Lookalike Audiences, which enables direct marketers to target audience segments with similar customer profiles to those they have uploaded themselves with Facebook’s Custom Audience feature. How often have you said to yourself, “I’d really like to expand my page’s reach to a demographic exactly like the one I’m targeting now with little or no effort?” ” If you’ve ever said that, or thought that, then Facebook’s Lookalike Audiences promises to be the tool you need.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, OCTOBER 10, 2012
    [Marketing] How To Optimize Local Content
    Online marketers have to come up with alternative ways to reach each city they serve. Local SEO is a growing opportunity for many businesses, especially if you serve multiple cities or geographic locations with the same service. So how do you optimize your content for each location that you serve? This is a challenge for many businesses because you can’t just take the same content and replace city names with other city names and call that local SEO. One way to reach customers in multiple geographic locations is by providing different types of content. Are they different?
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, SEPTEMBER 11, 2012
    [Marketing] Does Your Domain Name Need To Be Exact Match?
    would consider it a partial match domain name since we do cater to small businesses, however, we provide online marketing services for small businesses. Is it necessary that your domain name be an exact match for your primary keyword? Many SEOs still believe that it does, and many of them teach their clients that it does. However, many websites have been successful without exact match domain names. Here are a few: Google. Facebook. Yahoo! Twitter. YouTube. Flickr. Small Business Mavericks. And of course there are plenty more! If it does, it won’t be by a large stretch.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, JULY 10, 2012
    [Marketing] Getting Around The Thin Content Rule
    Each location has a party room for rent, but the amenities in each of those rooms are different to appeal to your local market. The Panda and Penguin updates that Google introduced over the last year-and-a-half have shaken up the Web a bit. One way that really took a lot of webmasters by surprise is something called the thin content rule. If you have just a few words of content on a web page, then Google won’t necessarily index that web page – or they could bury it down in the search rankings somewhere. ” So what kind of information might we be talking about?
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, APRIL 20, 2012
    [Marketing] Snippets A Huge Influencer In Google Local Search
    In fact, Google has recently expanded product rich snippets coverage to the global market. If you’re a local business and you rely on walk in customers, then an online presence is becoming a must. Mobile search is growing at a phenomenal rate as consumers discover how easy the process is. With a good mobile device, a user can search the web in exactly the same way as a desktop computer. The results include maps, reviews, and local businesses that match the search term.  According to Navneet Kaushal on SearchNewz: Google pays huge importance to snippets in search results.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, FEBRUARY 9, 2012
    [Marketing] How Safe Is Your Blog?
    There are many small businesses that have found blogging to be an inexpensive tool for both marketing and SEO. If you’re blogging for small business, you need to include a maintenance schedule into your routine. This doesn’t have to be daily, or weekly for that matter, although the more often you undertake a short maintenance program, the better. Here are a couple of major areas that you should regularly check on. Backing up – hopefully your server will backup your site each night. New features may disrupt a plugin causing a wide range of problems.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, OCTOBER 17, 2011
    [Marketing] Improve Your Reputation – Write A Book
    The target market for your book (who is the ideal reader?). One of the best ways to improve your reputation and your stature among your peers is to become an author. Write a book. But don’t just write a book for the sake of writing a book. Instead, come up with something important to say to people about your niche. If you can do that and do it well, you’ll become an instant expert in your niche and your reputation will shine far and wide. So let’s get down to a practical level. How do you do that? Start by asking yourself, “What do people in my niche want?”
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, SEPTEMBER 23, 2011
    [Marketing] 84% Say They Don’t Like Facebook Changes
    Interestingly, in the demographic data, liberal and progressive users, whilst still leaning heavily toward the “don’t like it” category, are more in favor of the changes than conservatives who tend to be pro free market. A recent poll shows that 84% of Facebook users don’t like the recent changes they’ve seen in their news feeds. Is anyone surprised ? Just so you know, Facebook didn’t make the changes for users, who use the site for free. They did it for advertisers who are hoping to get their messages in front of your eyeballs. Sweet.
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, SEPTEMBER 18, 2011
    [Marketing] What Is A Blog?
    For a business a blog can be great marketing tool. People who don’t spend much time on the Internet will often ask me, “What is a blog?&# It’s a hard question to answer. Trying to answer that question for someone who doesn’t spent more than 5 hours online each week or month is like trying to explain the nature of the universe to someone who failed science in elementary school. You can do it if you use the right words, but you have to be careful to really use the right words and to make it really simple. I’m going to try to do that right now. sort of a diary.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, JULY 12, 2011
    [Marketing] Why WordPress Rules
    There are tons of free themes as well as premium themes on the market for WordPress. If you know who John Battelle is, then you’re doing good. He’s one of the pioneers of the Internet and actually has quite a following. He recently decided to turn the comments to his blog completely off. OK, so why should you care? Because John’s blog, Searchblog, is not on WordPress. And why is that a big deal? As he mentions in the blog post. Moveable Type’s spam blocking is terrible. Woops! Who knew John Battelle was using Moveable Type? There is a strong support community.
  • SPIN SUCKS  |  WEDNESDAY, JULY 6, 2011
    [Marketing] What Is Your Personal Tagline?
    As PR and marketing professionals, we build elevator pitches that describe who our clients are, and tie them into their mission statement to ensure they are being properly branded.  Some might think I’m a little “dark.”. like reading books that make me cry, I’m often attracted to weird stuff, and my favorite show is a tie between Lockup, Hard Time, and Gangland. But I can top even that; I often wonder how people will refer to me after I die.  I wonder what my tagline will be, what people will put in between my commas. Do you ever wonder what your personal tagline is?
  • SPIN SUCKS  |  TUESDAY, JULY 5, 2011
    [Marketing] The Power of Social Over Search Engines
    If, as a marketer, you can come to grips with that and leverage it, you have a great competitive advantage. Today’s guest post is written by Paul Sutton. How long do you think you could go without using an Internet search engine? asked my friends and networks the question, and two thirds of the people I asked said that, on average, they use a search engine more than 10 times per day. They don’t think about it, they just do it. And they have total faith in the results they receive. Think about the power and influence this gives search engines over the way we see the world.
  • GET SOCIAL PR  |  TUESDAY, MAY 15, 2012
    [Marketing] Three Tips To Build Clout and Klout at the Same Time
    ” (The shit he refers to is social media marketing). One of my colleagues and I had a discussion not long ago. We turned to the other  and teased each other about our Klout score. Mine was lower than her’s, and that was surprising. But the conversation quickly moved from office teasing to a more serious conversation about clout with a “C” and Klout with a “K”, which is a numeric measure of online influence. Clout Basics Explained. ” You can read more of her thoughts here. Klout Basics Explained. And, perhaps I do. Honor people. Make people SMILE.
  • GET SOCIAL PR  |  WEDNESDAY, MARCH 2, 2011
    [Marketing] 10 Sure-Fire Ways to Make Headlines
    Shit for reporters is SPAM, stories that have no relevance to their beat, marketing stuff that promotes your business, the “look-at-me-I’m-special&# news release. Earning media coverage in local newspapers and weekly business journals is one strategy owners of small businesses should use to engage the community they serve. However, getting a coveted story in a newspaper takes a little finesse. With the right media relations and public relations campaign strategy, your can connect with your community better and grow your business. This is simply the nature of the game.
  • SOCIALNOMICS  |  TUESDAY, MAY 27, 2014
    [Marketing] 5 How To Videos for Social Media Newbies
    Are you a small business owner trying to break into the world of social media marketing for your business? 'Did you just start in a new role with your company that has placed you in charge of social media accounts? YouTube can be a great place to start. Here are five videos to get you started, try finding a few more and block out 10-15 minutes each morning to watch a new tutorial or two. You’ll be up and running a great campaign in no time! We have a saying at socialnomics for this, “post it forward.” 1 A great tutorial on how to use Instagram. BONUS ROUND!
  • ENGAGE  |  FRIDAY, JULY 15, 2011
    [Marketing] What Has Your Blog Done For Me Lately?
    These bloggers may even ask you to sign up for their once a month newsletter or updates and then send handfuls of spam emails your way weekly with marketing promotions. Y ou probably fell in love with a blog once. You subscribed to the RSS feed, liked it on Facebook, and followed it on Twitter so you never missed an update or witty remark from your editorial superhero. Maybe you met through a friend or maybe you stumbled upon it (literally or figuratively). Regardless, you fell in love and you’ve kept coming back ever since. But recently, you’ve started questioning your relationship.
  • FEVER BEE  |  MONDAY, JUNE 18, 2012
    [Marketing] Summer Reading For Community Professionals
    7) Al Ries & Jack Trout -  The 22 Immutable Laws of Marketing  &  Positioning: The Battle for Your Mind These books are a terrific read BEFORE you've launched the community. 9) Douglas Atkin - The Culting Of The Brand Douglas' book is a fascinating account of cult-marketing. Summer is coming up. If you haven't read many community book, here is a list that will help you get started (in order of priority too!). This is the best community book we have. If you only read one book this summer, make it this one.
  • KIKOLANI  |  FRIDAY, SEPTEMBER 24, 2010
    [Marketing] Fetching Friday – Resources Mashup & New Search Engine Community
    The importance of a content marketing playground – creating a stage where no one is watching to build up your creativity. Is marketing your business on Facebook effective ? Making Money Online / Online Marketing. invisible forces behind effective online marketing – a great free report on the nonverbal aspects of online marketing that you must take advantage of to be successful. ways to ensure better rankings in Google Instant results – how to use keywords, local search marketing , and social media marketing to rank well in the new results.
  • GEOFF LIVINGSTON  |  WEDNESDAY, MAY 4, 2011
    [Marketing] Network Solutions Matches $1000 in NextGen Tech Women Donations
    Educating women to succeed in this market needs to happen! Zoetica’s Julie Pippert and Kami Huyse. With just two days left in the NextGen Tech Women fundraiser , the team of Danny Brown , Allyson Kapin , Julie Pippert , Kami Huyse and yours truly has raised more than $2,200. All proceeds are going to the National Center for Women In Technology’s 2011 and their Award for Aspirations in Computing , which recognizes young women in high-school for their computing- related achievements and interests. Blogger Lisa Barone explains why this is not every woman’s attitude.
  • THE WAY OF THE WEB  |  FRIDAY, JULY 16, 2010
    [Marketing] Live cross-platform mobile gaming arrives
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? You’ll need to have Android 2.0
  • VIPER CHILL  |  FRIDAY, MAY 20, 2011
    [Marketing] Project Warehouse: A (Personal) ViperChill Update
    I’ve been absent because I’ve been working on a number of non-marketing things I can’t really get into, but in my spare time I’ve managed to create something I think you’ll love: Cloud Blueprint , a 100% free video course on how I plan to Make Money Online in the future. This article is mostly just a personal update, and thus doesn’t contain any actionable, marketing advice. In fact, I recommend that advanced marketers start on the last video , to get a true taste of what the course is about. My Thinking Behind CloudBlueprint. ViperChil
  • JACOB MORGAN  |  THURSDAY, SEPTEMBER 2, 2010
    [Marketing] Customer and Company Value, You Must Define Both
    The ability to affect how a product or service is marketed or created which provides a feeling of importance and contribution. In my presentations I oftentimes reference a quote from Gartner which says the following: “By 2010 more than half of companies that have established an online community will fail to manage it as an agent of change, ultimately eroding customer value.  Rushing into social computing initiatives without clearly defined benefits for both the company and the customer will be the biggest cause of failure.&#. Company. Customer. Peer recognition.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, APRIL 29, 2010
    [Marketing] Work Experience vs. Capability: A Gen-Y Problem
    Give up my unique ideas, marketing strategies and keep my conversations to myself… I had you going there, at least for a second. Home It’s Josip Archives Let’s Talk The Word on the Web Work Experience vs. Capability: A Gen-Y Problem Written on April 29, 2010 by Josip Petrusa 0 Comments Tweet Share Save Since 2008, we’ve all seen and experienced the consequences of the economic meltdown that occurred. In one form or another, it has had some effect on our lives. Although I won’t be going through all the characteristics of the “crisis”, I will be talking about employment.
  • IT'S JOSIP NOT JOSEPH  |  TUESDAY, MAY 4, 2010
    [Marketing] The Price “Is” Right: Reinventing The Product Lifecycle
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 These notions have become dominate cycles that we follow. Unported License.
  • ENGAGE  |  TUESDAY, OCTOBER 8, 2013
    [Marketing] Why Hope is Not a Content Strategy: Success Requires Hard Work
    Maybe that’s what our kindergarten teachers and psychologists tell us, but optimism in the world of content marketing is the quickest path to surefire disappointment and oftentimes failure. Though the circumstances are drastically different (read: running a content marketing program is absolutely nothing like surviving a P.O.W. But when they don’t, we question ourselves, we question our ideas, and we question the entire idea of content marketing in the first place. I hope people like this.”. Hopefully , it’ll get picked up by the linkerati.”. will do the trick.”.
  • CONVINCE & CONVERT  |  TUESDAY, SEPTEMBER 21, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    More from Convince and Convert 7 Critical Elements of Your Social Media Strategy More Is More – A Social Media Case Study Social Media is a Samaritan not a Savior Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) How Not To Use Social Media (The Arkayne Blog) Tagged as: marketingprofs , social media , social media az , social media metrics , social media ROI , social media strategic plan , social media strategy Did you enjoy this blog post? Sessions start October 5. Because tools will change.
  • CONVERSTATIONS  |  TUESDAY, NOVEMBER 30, 2010
    [Marketing] Reflections and Reviews of Novembers Gone By
    Marketing Resources for Students ('07) - A few books and online resources for college grads and students. Is Your Company Blog Simply Marketing Insurance? 06) - Having car insurance doesn't make you a better driver.having a blog doesn't make you a better marketer. Tags: Blog Coach Education Feeds Marketing Social Media Social Networks Whistle Stops At the turn of the calendar, let's revisit some posts from this and past Novembers: November 2010. Give Your Readers Gifts With Every Blog Post - Readers of our content are skimmers and scanners. Just give 'em a taste.
  • JUGNOO  |  MONDAY, DECEMBER 30, 2013
    [Marketing] New Term Everyone! The Ephemeral Graph
    Think of the emergence of Snapchat, and the market for a medium that does not store information but deletes it seconds after it has been created. 'Robert Peck had his 15 minutes of Wall Street fame when he successfully forecast that Twitter’s share price would reach $50 after the IPO, which it did. He’s a managing director at SunTrust Robinson Humphrey, and one of his predictions for 2014 is that the emergence of the Ephemeral Graph will be a big feature in the social media technology landscape. What’s that? Is Twitter Part of the Ephemeral Graph?
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 28, 2014
    [Marketing] @BlueFocus to Discuss @SocialEmployee on “Thought Grenades” Podcast w/ @RobertHThompson on May 12
    The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. 'We are excited to announce that we will be taking part in an upcoming podcast with Robert Thompson (@ RobertHThompson ) for his Thought Grenades blog. The podcast, set to broadcast on Monday, May 12 at 10 PST, will explore many of the concepts  in our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013).
  • DREW'S MARKETING MINUTE  |  MONDAY, OCTOBER 31, 2011
    [Marketing] Accept credit cards with 0% hassle!
    wanted to share a solution that we’re using at McLellan Marketing Group with great success. Marketing tip #38: Beware of unintended consequences. Accept credit cards hassle free! Many small businesses struggle with the desire to accept credit cards but the hassle factor or the costs make it seem impossible. It’s called Square. Square is an app tied to your iPhone or Droid (or iPad ). When you sign up for the service, they’ll send you a credit card reader that fits into your smartphone. It really is that simple. if you enter the charges in manually.
  • THE WAY OF THE WEB  |  FRIDAY, APRIL 1, 2011
    [Marketing] Musical serendipity in a digital world….
    Mainly because there’s already an overwhelming amount of tech and marketing stuff to read, plus a huge surplus of books recommended by bloggers and friends. Only recently I discovered a very professional and respectable journalist I’ve known for years happens to have an obsession with Scandinavian Death Metal, whilst one chat with a marketing agency descended into an hour of the merits of hair metal. I’ll wait here while you go and read it. 'The Record Shop' courtesy Nicoze on Flickr (CC Licence). So how does musical serendipity work without record shops?
  • CONVERSTATIONS  |  THURSDAY, MARCH 22, 2012
    [Marketing] Mapping Out the Job Skills You Need to Move Up [Guest Post]
    Dominick leverages his experience in multiple marketing roles, including advertising, media buys, direct mail, email, marketing analytics, and SEO / SEM to help Vistage acquire qualified Chairs and recruit members with a high potential for success in the program. Mapping Out the Job Skills You Need to Move Up. written by Dominick Frasso. Success in your career depends largely on motivation. If you’re motivated to get ahead, eventually you’re going to get recognized and get a chance to advance. Motivation alone, however, won’t move you up the ladder. Know what you’re good at.
  • SOSHABLE  |  WEDNESDAY, JUNE 5, 2013
    [Marketing] Free Ebook on Business Blogging
    'Blogging is the engine that drives your digital marketing activities. truly successful digital marketing strategy involves blogging well, and blogging often. It is the content generation that bolsters your SEO, the posts you share to your social media accounts, and the voice of your company on the internet. If you don’t pay the proper amount of respect to your blog, you’re going to suffer for it in the long run. Wikimotive has written a limited-edition eBook called ‘10 Business Blogging Blunders’. In this one, you’ll learn: Some blogging best practices. And More!
  • JEFF ESPOSITO  |  TUESDAY, MARCH 20, 2012
    [Marketing] Are you ready for Social TV?
    After some back and forth, he noted that he hoped to change my mind and that he would send me a copy of his book (co-authored by Stacey Shepatin ), Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (Amazon Affiliate Link) when it came out. You are in marketing. This post contains video, please click here if you are having trouble viewing. couple of months back, I was in a discussion over my head on social television with some folks. You are looking for tie ins for your advertising program. You are a tech geek.
  • BILL HARTZER  |  MONDAY, OCTOBER 24, 2011
    [Marketing] Search Engine Optimization 101: Working Keywords into Your Web Pages
    Recently, I posted a review of SEM Rush , a great search engine marketing tool that can help you with your keyword research. The keywords you use on your web pages should be influenced by who your niche market is. By conducting some research, you will be able to identify which keywords are the best for your particular niche market too. As you use this keyword research tool, though, it’s critical that you understand exactly how keywords themselves are a part of your overall search engine optimization plan for your website. Search Engine Optimization
  • SPIN SUCKS  |  TUESDAY, MAY 10, 2011
    [Marketing] The Psychology of the Celebrity
    Russell Roering is a social media marketing consultant in the Chicago northern suburbs and blogs about social media, marketing, and business best practices on  SocialMediaBrat.com. Russell Roering is a social media marketing consultant in the Chicago northern suburbs and blogs about social media, marketing, and business best practices on SocialMediaBrat.com. Public relations professionals are celebrity-makers. Whether we’re promoting a brand or a person; the business of PR is about packaging a celebrity for public consumption and selling it to the world.
  • LOUIS GRAY  |  WEDNESDAY, FEBRUARY 9, 2011
    [Marketing] Why We Brought my6sense to Twitter.com via Chrome
    Disclosure: I am Vice President of Marketing at my6sense. This morning, as you might have seen from one of the many places that covered the launch , my6sense took its first step beyond the world of mobile , bringing tweets ordered by personal relevance to Twitter.com , in the form of a Chrome Web browser extension. The idea, of course, is to take on the challenge of finding excellent content in your real-time streams and bringing it to the top. More signal and less noise. So something is needed. Even Twitter says " Our Challenge Is Relevance ". We agree and we're hoping to help.
  • JEFF KORHAN  |  FRIDAY, JUNE 4, 2010
    [Marketing] Double Dutch IS Foursquare for Conventions and Events - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Why You Should Trust the Social Networks | Main | Why Small Business Trends Matter » June 03, 2010 Double Dutch IS Foursquare for Conventions and Events A few months ago I wondered if location-based (LB) platforms like Foursquare could be used to maximize engagement at conventions and other events. If this sounds a little outside of the box, keep in mind that this is social media marketing. It turns out I was not alone.    They travel. 
  • SOCIAL WAYNE  |  SUNDAY, JANUARY 11, 2015
    [Marketing] Pew Internet Research Social Media Update Report 2014
    'Pew Internet Research released their Social Media Update Report 2014 last week with tons of data for social media analytics and marketers. You can view the full social media report here on Pew Internet Research. Below are some of the graphs from the report. Social Media pew internet research social media 2014 social media report socialmedia
  • WEB METRICS GURU  |  FRIDAY, AUGUST 17, 2012
    [Marketing] Hosting & Speaking @Netbase Social Smarts on Sept 19th, 2012
    NetBase: 5 Reasons Why Marketing Needs #Analytics – check out the next webinar in our Social Smarts Series w/ @webmetricsguru [link]. Honored to be the guest next month at Netbase Social Smarts series, where I will speak on the integration of Social Media Analytics and Web Analytics. Here’s a link with my mug shot on it! am always surprised, a bit like a dear staring at car headlights, seeing my own image on promotion for what is sure to be a very well attended session. Sounds like, soon it’ll be my face I’ll be seeing. Web Analytics NetBase social smarts
  • ENGAGE  |  WEDNESDAY, MARCH 9, 2011
    [Marketing] 3 Web Design Tools for Non-Web Designers Who Need to Explain Design Ideas
    But working in the realm of content marketing means I sometimes need to sketch, share, and explain design ideas to my colleagues in a format more coherent than scribbles on a napkin. I couldn’t draw you a 6-inch straight line if you gave me a ruler, a pencil, and a 5-inch head start. Seriously, design is not my forte. Just ask anyone who has ever tried to copy off my papers in high school. My doodles are terrible and cast doubt on my ability to perform basic motor functions. Scribble on Screenshots Before You Send Them A tool to help you pull this off: Markup.io Markup.io
  • GAURAVONOMICS  |  MONDAY, DECEMBER 27, 2010
    [Marketing] Social Media Club Delhi January 2011 Meetup with Karthik Nagarajan from Nielsen Online
    If you liked this post, you might also like: The Ultimate List of Meetups, Events and Conferences for Marketers, Entrepreneurs and Activists in Asia My NASSCOM Emerge Workshop on Social Media For B2B Marketers My Upcoming Full Day NASSCOM Workshop For B2B Marketers My NASSCOM Talk: Made in India, Made for the World My Talk on Digital Activism at Social Media Club Delhi How to Build an Open and Collaborative Professional Services Firm? Buzzmetrics, NM Incite’s social media monitoring tool. India Social Media Report, Edition 2 , released by NM Incite and Blogworks.
  • GAURAVONOMICS  |  MONDAY, OCTOBER 4, 2010
    [Marketing] Social Squared, Sharism and Micro-Philanthropy Platforms in India.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Upcoming Talk: The Social Squared Manifesto at Salesonomics 2010 Mauritius Foursquare: From Location-Based Check-in App to Reputation System For the Real World » Social Squared, Sharism and Micro-Philanthropy Platforms in India and China Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! What do you think? For more, read my bio.
  • STAY N' ALIVE  |  SATURDAY, APRIL 16, 2011
    [Marketing] Here are 10 Utah Entrepreneurs You Need to Know
    Brad's not just a marketer or typical community guy though. Every year vSpring Capital releases the Utah v|100 list, a list of 100 aspiring entrepreneurs and tech professionals who are likely to have success in the next 5 years within the technology industry. I've been on the list twice as a winner, and I've been nominated again this year. While this is a very humbling experience, I want to be sure others have the opportunity to also be on the list. decided this year I want to come up with and vote for 10 people that have never been on the list before. He is @allanca on Twitter.
  • ONLINE COMMUNITY STRATEGIST  |  SATURDAY, SEPTEMBER 19, 2009
    [Marketing] Are Facebook accounts being hacked for $100? « Online Community.
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Are Facebook accounts being hacked for $100? September 19, 2009 in facebook | Tags: facebook , hacking , online fraud , social media According to a recent news release, PandaLabs has Uncovered a hacking service that promises clients access to any Facebook account for $100. The creators of the service, based in the  Ukraine, confirm the cost and say the fee is payable through Western Union. Here is the release: GLENDALE, Calif.,
  • ONLINE COMMUNITY STRATEGIST  |  THURSDAY, AUGUST 12, 2010
    [Marketing] The Museum of Modern Art embraces UGC with new iPhone app « Online.
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed The Museum of Modern Art embraces UGC with new iPhone app August 12, 2010 in UGC , mobile apps , user generated content | Tags: UGC , user generated content , iphone app , Museum of Modern Art , mobile , MoMa The news here for most people is probably that the Museum of Modern Art has launched a free iPhone app, giving users access to it’s huge collection of modern and contemporary art and a slew of other tools. Smart. del.icio.us
  • SPIN SUCKS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Marketing] Seven Things I Learned from Tony Hsieh | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 08 2010 Seven Things I Learned from Tony Hsieh By Gini Dietrich | Email | Print | 36 Comments | On Friday morning, the Entrepreneurs’ Organization hosted Tony Hsieh , the CEO of Zappos and author of “Delivering Happiness&#. Tony is not a great speaker.
  • JACOB MORGAN  |  WEDNESDAY, JANUARY 6, 2010
    [Marketing] Should Social CRM be Automated?
    workflow integration, drip marketing, scripted calls (sales and support). social media marketing Integrated marketing communication efforts are designed to create a good image for a firm, one that is consistent. Backfire because what you're describing is marketing 1.0 So, if your trying to solve customers problems, provide technical support or customer service, as opposed to marketing, then you will need to cast a broader net. Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Should Social CRM be Automated?
  • ENGAGING BRAND  |  FRIDAY, JANUARY 9, 2015
    [Marketing] Why Does Your Business Struggle with Being Social?
    That requires a different business model and entrepreneurs should choose a model… not based on textbooks but on what they want their brand to be AND what the market needs from the brand. 'Business Model. Does your business reflect your brand? Sounds a little crazy as your brand is your business and vice versa! However, entrepreneurs need to reflect their brand in their business model, they need to reflect what their customers need in how the business operates. This is at heart of the following question. Why does business struggle to be social?
  • BRASS TACK THINKING  |  TUESDAY, SEPTEMBER 7, 2010
    [Marketing] Why I'm Tired of #Fail
    As marketers, we know that accurate feedback is worth its weight in gold, even if it’s negative. As marketers, we know that accurate feedback is worth its weight in gold, even if it’s negative. We have microscopic levels of patience that match the brevity of our status updates, making showpieces out of brands’ missteps, sometimes deserved and sometimes incredibly petty and reactionary. There are most certainly failures of customer service, product, and corporate responsibility that are egregious, and I’m not talking about those. Is It Just Us? This is true.
  • KIKOLANI  |  WEDNESDAY, MARCH 16, 2011
    [Marketing] How to Increase Your Retweets, Twitter Followers & Klout
    Get More from Twitter – Twitter Marketing eBook Review. If you own a blog, I want you to do the following three things for me right now, prior to reading this post. Go to one of your blog posts. Find the button on your blog post page that allows users to retweet your posts. Click on that button. If any of the following four things happened… You couldn’t find your retweet button because you don’t have one. The message sent only had a URL link to your post. The message sent had the full URL link to your post. Why Are Missing or Bad Retweet Buttons a Problem?
  • CONVINCE & CONVERT  |  FRIDAY, MAY 20, 2011
    [Marketing] Speak No Evil – Why Trust Isn’t a 4 Letter Word in Social Media
    The belief in decentralized social media and every employee being in marketing is taking root in America. In short, they don’t trust non-marketers to represent the brand appropriately. The people who oversee social media in companies are afraid that other employees will pull a Rashard Mendenhall and do more harm than good, leaving the “professional marketers&# to rush in like a bucket brigade to douse the flames and pick through the smoldering ashes of the brand. Now is the summer of our discontent. It was the best of times, it was the worst of times. Seriously?
  • SPIN SUCKS  |  FRIDAY, JULY 27, 2012
    [Marketing] #FollowFriday: Rebecca Todd
    One of the things I love about this blog is that, even though it’s geared toward PR and marketing professionals, it attracts people like Rebecca, who is in sales for a Canadian publishing house (yes, I love my Canadians). If you hang out in the comments on Spin Sucks , you likely have run into Rebecca Todd. finally got to meet her yesterday at SocialMix and she’s as charming and smart in person as she is online. It’s no surprise I like to laugh and she makes me laugh. She has a great sense of humor. love that. It’s something we’re missing in the world.
  • SOCIALNOMICS  |  SATURDAY, MAY 29, 2010
    [Marketing] Even Google Says Facebook is #1
    Google says the data is aggregated from Google Toolbar data, Google Analytics data, opt-in external consumer panel data, and other third-party market research. By Erik Qualman. “ Top 20 Websites in the World {source: Google. Google  released a list of the top 1,000 sites in the world. This list is a result of new. features that Google has enabled for its AdWords clients, specifically allowing advertisers to  only show their  ads on these top 1,000 sites. Facebook secures the top ranking globally with 570,000,000,000 page views and 540,000,000 unique visitors.
  • IMAGINE YOUR REALITY  |  THURSDAY, SEPTEMBER 16, 2010
    [Marketing] Why I got rid of my e-newsletter
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Why I got rid of my e-newsletter Posted September 16th, 2010 by admin and filed in Social Media , business Tags: E-newsletters , emarketing , marketing , Social Media , Taylor Ellwood View Comments I recently got rid of my e-newsletter, as a result of deciding that continuing to use it seemed to be more about ritual and less about actually doing something productive for my business. Share [link] Andrea Waltz Great comments, I tend to agree with you!!
  • IMAGINE YOUR REALITY  |  TUESDAY, SEPTEMBER 21, 2010
    [Marketing] Time and social media for businesses
    In other words, instead of devoting an hour a day to their social media marketing, businesses are fitting it in when and where they can sneak a moment of time. Setting an hour aside each day isn’t unrealistic if business owners are committed to making social media part of their marketing efforts. Making time to be on social media sites, and having a targeted plan of action will make your social media marketing successful. This is an understandable objection, especially when you consider the learning curve time associated with the technology of social media.
  • SPIN SUCKS  |  TUESDAY, NOVEMBER 2, 2010
    [Marketing] Can a Tweet be More Effective than a Super Bowl Ad?
    “Customers are spending as much time with the mobile smart phone or online as they are watching TV now, so our advertising dollars have to flow to where the people are,&# says Jim Farley, Ford’s marketing chief. Ford Motor Company believes that social networking sites such as Facebook and Twitter can gain them greater word-of-month opportunities within their target audiences for less money than Super Bowl ads. . But why are companies just realizing this now?  That is true, but when you make new friends, you don’t forget the old.
  • SOCIALFISH  |  TUESDAY, NOVEMBER 25, 2014
    [Marketing] How To Write A Post That Will Rock Your Facebook
    The Content Marketing Institute found that active and exciting keywords such as “revealed,” “unveiling,” “promised,” and “coming” builds interest and suspense about the brand and its product news. 'Guest post by Cari Bennette. ————-. Are you getting the kind of response you want from your Facebook posts? You know, the kind where you get lots of reader engagement, ‘likes’ and clicks on your calls to action? Then you’ve come to the right place, because we’re about to share some of the best online tips for writing successful Facebook posts. Interested? Be yourself.
  • SOCIALFISH  |  TUESDAY, FEBRUARY 11, 2014
    [Marketing] BYOA for Newbies
    The almost limitless number of apps on the market opens a lot of potential for associations, but if not managed correctly, the movement could lead to mayhem, as the Huffington Post reports. 'Guest post for the SocialFish by Dean Cope. ——– Now that BYOD or ‘Bring Your Own Device’ policies are becoming more mainstream in the modern business world, the BYOA or ‘Bring Your Own App’ trend is the next big thing. While the BYO motives are beneficial to many workplace processes, there are still risks that business owners have to deal with. Work and Home.
  • SOCIALFISH  |  SATURDAY, FEBRUARY 1, 2014
    [Marketing] Crazy Fundraising Events To Raise Money For Charity
    Related Posts 5 Rules for Your Social Voice During A Crisis Engaging Through YouTube – Charity Inspiration Multichannel Marketing For Nonprofits 3 Facts About Fundraising on Social Media It’s that time of year again- the DoGooder Awards are back! 'Periodically, we like to give the floor to an association or nonprofit who requests it. This guest post is by Shirin from  Leukaemia Lymphoma Research. Did I succeed? Yes indeed, and for those who wish to know just how I did it, read on. The method is simple. Helping Blood Cancer With A World Record. How fabulous is that?
  • JEFF ESPOSITO  |  THURSDAY, APRIL 19, 2012
    [Marketing] Women like Pinterest, measuring and Instagram
    case for analytics: If you’re not measuring, you’re not marketing – this is a great read for anyone who likes to talk about measurement and why it is not important; also good read for small business owners and PR pros looking for reasons on the importance of measurement. Marketing strategy: be where others are not – Christopher Penn might be one of the smartest dudes out there in terms of digital marketing. Pepsi and Red Bull Talk Instagram Activations – with Facebook’s acquisition of Instagram, many marketers are now looking at the network as a new social channel.
  • SOSHABLE  |  MONDAY, JULY 15, 2013
    [Marketing] Are There Fake Users on Social Media?
    Barracuda Finds Booming Market For Fake Social Network Accounts. Fake Twitter-follower market is growing, getting ever cheaper. Market for Fake Social Network Accounts Still Booming. Study: Fake Twitter Follower Market Is Still Thriving Thanks To New Spam Tactics. 'It seems as if now a day everyone throughout the world has some type of social media account.  Facebook. Twitter. MySpace. You name it. Grandmas to young kids now know how to browse through these different sites.  But how do we know that the person behind the profile is real? Related articles.
  • IMAGINE YOUR REALITY  |  THURSDAY, JUNE 27, 2013
    [Marketing] Business Notes – June 2013
    I’ve done it before, but never for projects I could do myself and I find myself feeling pleased because it’s saving me time and also helping me put a marketing tool into place. I’ve been putting into place some of the marketing tools that have been missing up to now. '6-3-13 At a conference I attended over the weekend, one of the speakers displayed arrogance instead of confidence. He was brilliant and had lots of good ideas, but he insulted his audience and at times didn’t have it altogether. 6-6-13 The last couple of days have been interesting.
  • FRESHNETWORKS   |  WEDNESDAY, MAY 5, 2010
    [Marketing] Facebook for financial services?
    have been to funerals with a lot of people but that does not make it a good place to market. Image by DavidDMuir via Flickr. Over the past few months, I have consulted with around 20 banking and financial organisations, and I have got “under the skin” of their frustrations with, and their aspirations for, the untamed beast that is social media. In this series of posts I will outline the opportunities for financial institutions when entering into an online dialogue with customers in a risk-averse industry. It can help, of course, but the benefits are usually overstated.
  • JACOB MORGAN  |  THURSDAY, JUNE 24, 2010
    [Marketing] Who is the Social Customer?
    think the biggest concern I have is that we run the risk of generalizing and assuming about the 'social customer' just like we have in previous marketing efforts. Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Who is the Social Customer? View Comments June 24th, 2010 You might have heard that Social CRM is all around developing strategies around the “social customer&#.  But, what exactly is a social customer and what do brands need to know about interacting with her?  Here’s what we covered from a high level.
  • GEOFF LIVINGSTON  |  TUESDAY, APRIL 23, 2013
    [Marketing] The Writing Wall
    In the case of Marketing in the Round , there was no wall for my half of the book, but I had a really hard time getting started thanks to a flood that hit my house. 'Every long writing project has one: The wall. Research paper, novel, non fiction book, even a massive web site rewrite. They all have that moment when I want to run away. Believe me when I say this, the writing wall is worse than your average writer’s block. It’s a malaise. feel like I can’t go on, that the project will never get competed. look at the screen or paper empty inside, dreading the work.
  • WWW.SOCIALMEDIAEXPLORER.COM  |  SUNDAY, OCTOBER 31, 2010
    [Marketing] BuzzStream Next Must-Have Software For PR Professionals
    May wasn’t certain about pricing because BuzzStream wants to get feedback from individuals and agencies to help determine a fair market value for the service. He is a leading thinker, educator, speaker and consultant in the world of social media marketing, public relations, digital marketing and communications. As a blog that we look to for best practices on social media marketing and blogger relations, it's particularly gratifying to read this on Social Media Explorer. additions that make it unbelievably useful. How it works is almost ridiculously simple.
  • TWIST IMAGE  |  WEDNESDAY, AUGUST 1, 2012
    [Marketing] And You Will Know Us By The Trail Of Content
    The classic line that if you want to please everyone, you wind up pleasing no one is somewhat true in this day and age of content marketing as well. Content is not about marketing. content marketing. What's your endgame? You won't be surprised to know that so few brands actually have an answer to that one, specific, question. Without an answer to that question, you wind up getting the type of branded content that we're all being inundated with, day in and day out. It seems like a never-ending slew of silly questions, random polls and worse. Nothing more. It's vanilla.
  • WRITTENT BLOG  |  MONDAY, APRIL 7, 2014
    [Marketing] 5 Secrets of Blog Posts that Go Viral
    Every marketer ought to delve into Mark Hughes’ book Buzzmarketing. For marketers, examples of “safe” taboo content topics could include: Are you unhappy with your outsourced content? Will the content marketing bubble pop? How much do content marketers earn? Consider taking a wildly different look at a commonplace topic, or emphasizing the unusual in your next piece of content marketing. The post 5 Secrets of Blog Posts that Go Viral appeared first on Inbound & Content Marketing Hub. Actually, neither is budget. It’s crafted by smaller brands.
  • DREW'S MARKETING MINUTE  |  WEDNESDAY, NOVEMBER 10, 2010
    [Marketing] Are you asking the right questions?
    I mentioned The Conference Board's Senior Marketing Executive Conference a few weeks ago. Interestingly, in the end, the strategy they came up with is that they used marketing dollars to put Whirlpool salespeople on the big box store floors. What marketing strategy could you employ to influence that behavior?  Today, at the pre-conference workshop conducted by John Carroll, SVP at Synovate's Customer Experience group , the discussion revolved around tracking your customer's experience and tying the research data to changing behaviors.  Stay tuned.
  • WAXING UNLYRICAL  |  THURSDAY, DECEMBER 2, 2010
    [Marketing] New Year's Resolutions for Job Seekers
    Much of the job market is hidden, sometimes even unknown to HR. Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra!
  • WAXING UNLYRICAL  |  THURSDAY, DECEMBER 16, 2010
    [Marketing] Talking The Social Media Walk
    The Random Me blog post | Marketing, Public Relations and Social Media Blog | Atlanta, GA says: December 16, 2010 at 2:11 pm [.] Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Burke always, always keeps her promises! Stacy Lukasavitz wrote, “I used to subscribe to this school of thought adamantly, Shonali. Engage.
  • ARI HERZOG  |  MONDAY, SEPTEMBER 2, 2013
    [Marketing] Why Content Wins
    AriHerzog is a digital marketing and government professional seeking a position in community affairs. 'It is suggested that email messages be constrained at the risk of losing you: Limiting yourself to five sentences forces you to think in a concise manner, helping you stay focused and save time. Shorter emails also allow the recipient to make a quick decision on what action to take, increasing the likelihood that you’ll receive a reply. Yes and no. There is a value to short and simple. Such as this sentence. Writing is not an exercise in excision, it’s a journey into sound.
  • ARI HERZOG  |  FRIDAY, MARCH 4, 2011
    [Marketing] Working It
    am working the only way I know how to work by networking, marketing, and selling other people and their products in the hope that someone will look at me differently and sell me in return. Rafting photo by Jordan. Answering my call to action earlier this week, David Bennett stung me with his response. Ari] seems like he wants to get on in life and he is a city councillor – but he spends time on this social media stuff – almost like he is working on a thesis or something. I’m not working on a thesis. But I know why David writes that. am not working at an organization.
  • WAXING UNLYRICAL  |  TUESDAY, DECEMBER 28, 2010
    [Marketing] How Reading Fairy Tales Can Improve Public Relations
    Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! actually have a bunch of them. Also Cinderella. Also Sleeping Beauty.
  • CONVINCE & CONVERT  |  THURSDAY, MAY 13, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. image via the Bart Simpson Chalkboard Generator ) More from Convince and Convert 7 Deadly Sins of Social Media 7 Secrets to Successful Social Media Farming Teach and then Reap Convince and Convert Recommends Social Media Marketing… Simplified (The Arkayne Blog) How to Introduce Social Media to Your Business (Danny Brown) How Not To Use Social Media (The Arkayne Blog) Tagged as: social media , Social Media Marketing , social media quotes Did you enjoy this blog post?
  • BLOG.2CREATEAWEBSITE.COM  |  TUESDAY, JANUARY 4, 2011
    [Marketing] How to Become a Stellar Guest Blogger
    Ann blogs on search marketing and social media. Reply Laura @ Learn affiliate marketing June 14, 2010 at 4:49 pm Follow on Twitter: @IMteacher Nice article, Ann! Laura @ Learn affiliate marketing´s last blog … Spreading the word: Guest posting contest at WAHumor.com! Marketing in 2010 is not merely about links. Therefore today’s marketing is more about brand building than anything else. Article marketing is unable to offer you brand exposure. In fact, it is turning into a mainstream tactic.  Guest posting works best when done regularly.
  • SOCIALFISH  |  THURSDAY, AUGUST 21, 2014
    [Marketing] Association Social Media: American Land Title Association
    If budget and resources were no object, I’d really like to be able to focus more on SEO and direct marketing to both consumers and our members. 'In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media.  . Who do you report to? . Live and learn.
  • CONVINCE & CONVERT  |  SATURDAY, SEPTEMBER 1, 2012
    [Marketing] A Guru or the Gang: The 4 Ways to Staff Social Media in Agencies
    Convince & Convert is the fifth marketing services firm I’ve started or operated, and I work with many agencies every week to help them package, price, staff, and sell social and digital. I’m an agency guy. In the past two years alone, I’ve helped more than 25 agencies build a social media practice. During these adventures I’ve discovered that there are 4 ways agencies can staff social media. Each has benefits and drawbacks, and I illustrated them in a Webinar last.
  • CONVINCE & CONVERT  |  SATURDAY, SEPTEMBER 1, 2012
    [Marketing] A Guru or the Gang: The 4 Ways to Staff Social Media in Agencies
    Convince & Convert is the fifth marketing services firm I’ve started or operated, and I work with many agencies every week to help them package, price, staff, and sell social and digital. I’m an agency guy. In the past two years alone, I’ve helped more than 25 agencies build a social media practice. During these adventures I’ve discovered that there are 4 ways agencies can staff social media. Each has benefits and drawbacks, and I illustrated them in a Webinar last.
  • CONVINCE & CONVERT  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Marketing] 6 Lessons Learned From the Demise of MySpace | facebook | Social.
    Approximately 10 years after having 67% of the search market, Yahoo! And they never really pushed into the huge Asian market either. It never captured the social media market. disagree with your view all these changes and additions are good for Brands or Marketers. The Live Feed and Social Graph is what they are selling marketers on. creating and showcasing) has a far broader mass market appeal – both to users and the marketers that wish to reach them. « Musings on Marketing and other Morsels [.] But back to MySpace. link].
  • KIKOLANI  |  WEDNESDAY, NOVEMBER 21, 2012
    [Marketing] 2012 Black Friday and Cyber Monday Deals for Bloggers
    Without further ado, here are some great Black Friday and Cyber Monday deals for bloggers and online marketers for 2012. FBInfluence – Amy Porterfield, author of Facebook Marketing All-in-One for Dummies, is officially relaunching the Facebook Influence program at noon EST on Black Friday. Premise is the complete digital sales and marketing system for WordPress. What’s the best part about Black Friday and Cyber Monday online? Photo Credit: Black Friday vs. Cyber Monday Infographic by Exelate. This list will be updated as new deals are found, so stay tuned!
  • SPIN SUCKS  |  WEDNESDAY, FEBRUARY 9, 2011
    [Marketing] Social Media is No Longer Super Neat-o
    What does this mean to us as consumers, marketers and business owners? This post was already cooking in my brain last week and then Gini Dietrich wrote about  social media in Egypt. She got in my head a little bit but I have more to say, so pardon some of the redundancy (we could all use a little repetition, couldn’t we?). had a real estate developer client many years ago. They were very proud of the fact that they had Internet access in their homes and as far as they were concerned, I couldn’t make that fact prominent enough in all the messaging. Really? I thought). And oh! d argue no.
  • DIVA MARKETING BLOG  |  WEDNESDAY, NOVEMBER 23, 2011
    [Marketing] Social Media: A Change Agent
    Diva Marketing is part of an online influencer network for MNS Business on Main. A few weeks ago I had an ah ha moment. It was something so obvious that it was almost a dah ah moment. Within an organization social media is a catalyst for change. Not only does social media come tied up in ribbons of change but it is wrapped in paper comprised of shades of gray. For enterprise cultures that are built on black and white directives introducing social media can be very uncomfortable. ocial media does indeed change the game for every company. There is a house that is no more a house.
  • DIVA MARKETING BLOG  |  TUESDAY, APRIL 12, 2011
    [Marketing] Diva Marketing Blog - Untitled Article
    Most of Diva Marketing's community is savvy when it comes to online safety but for those who are new to participating in public digital conversations, e.g., Facebook, Twitter, blogs, etc. This crazy social media world opens doors that are unexpected. One for me is helping people "get" (Girlfriend, need I say it?) social media. . Sometimes you have the opportunity to speak to a group where you feel honored to be invited. Sometimes it's even a personal pleasure. couple of weeks ago I had the honor and pleasure to be invited to participate at an innovative program. The concept was masks.
  • ENGAGE  |  TUESDAY, APRIL 3, 2012
    [Marketing] Why Gawker is Writing Better Headlines Than the Rest of the Web
    They’ve got the market cornered on attention. I t’s almost impossible not to click on a link to a Gawker article. It doesn’t matter if you see one on Twitter, your RSS reader or scrawled in Sharpie on the interior of a bathroom stall, it’s a moth-to-fire, trancelike pull. You could say it’s because they have the best content on the web (but 98% of #wjchat would probably disagree), or you could give credit where I think it’s due: to the headline. The headline is arguably the most important factor in visibility for your content online. Because they: 2.
  • WISDOM LONDON  |  FRIDAY, OCTOBER 15, 2010
    [Marketing] Brands in Action: The Big, Bad Re-brand
    This included: Market overview, Delaney background and offerings, brand positioning, key messages and brand attributes and the core focus of the branding.  We also created marketing assets, based on the brand lexicon and key messages we had established and the strong visual identity. Wisdom London Creative Communications is our world… « Brands in Action: Raising a family of brands Branding Glossary » Brands in Action: The Big, Bad Re-brand We’ve seen recently what can go wrong with a re-brand , on a pretty major scale.  Here’s how we approached it: 1.
  • THE JORDAN RULES  |  MONDAY, OCTOBER 10, 2011
    [Marketing] How The Automotive Industry Can Lead Digital Innovation
    From traffic alerts, to law enforcement alerts, and from marketing alerts to alerts based on bio-sensor data; the potential of the CAR API is only limited by what we can imagine. Did anyone else else grow-up on stories about the old automotive pioneers? Stories about how every innovation pushed the industry forward. I'm not sure what happened, but let me outline a 5 point plan to re-energize the automotive industry. THE CAR API. Let's assume the constantly connected car is already here. We should have bidirectional communication between the cloud and any vehicle. TAP THE CROWD. Connect.
  • BLOG.OPENVIEWPARTNERS.COM  |  WEDNESDAY, APRIL 4, 2012
    [Marketing] The Case for Content Curation
    Sales & Marketing. How does it fit into a content marketing strategy , and how effective is it, really? But for marketers with time and resource constraints, and for companies that perhaps don’t have an effective content marketing strategy in place, content curation can be an easy and efficient way for them to dip their toe into the content marketing pool, and get in the habit of interacting with their customers in ways that are meaningful and rewarding — for both parties involved. Tagged in: content curation content marketing marketing strategy SEO.
  • SOCIALNOMICS  |  THURSDAY, SEPTEMBER 25, 2014
    [Marketing] Benefits of Social Media
    This would be in regards to the diverse ways in which businesses can tap the power of social media in order to upsurge their sales, directly reach their target audience or consumers, and minimize their marketing costs. Social commerce, social search, online word of mouth, mobile apps, as well as the influence of peer-groups are jointly making the traditional marketing strategies archaic. 'Logically, every entrepreneur or any other business/economics minded person across the globe would develop the urge to know and/or understand the impacts of social media on humans’ daily lives.
  • TWIST IMAGE  |  MONDAY, FEBRUARY 14, 2011
    [Marketing] Why You Should Write A Book
    If you follow the prescription that there are too many books about any particular topic out in the market and that there's not much more to say, your art will never fully be realized and the world quickly becomes a less creative space. These are places where my Blog and the marketing materials of Twist Image can never reach. marketing material. There are a lot of books that have already been written about Social Media. There's really not that much more to say. Those two sentences may sounds like a truism, but they are not. Do you understand the nuance? it's a compilation.
  • SOCIAL WAYNE  |  MONDAY, SEPTEMBER 13, 2010
    [Marketing] Join me for #GEOChat live from Gowalla’s HQ in Austin, TX, Tuesday at 2pm. Have your LBS questions ready.
    EST and the response has been great so far with various individuals from marketing agencies, media outlets, and location-based services participating. Original graphic by Jess3 ! few weeks ago I launched #GEOChat a weekly location-based twitter hashtag conversation about all things location. GEOChat is just one out of three location-based twitter hashtag chats. There’s @4sqchat and LBSChat that take place on Monday and Thursday night at 9:00 P.M. EST. #GEOChat takes place every Tuesday at 2:00 P.M. How can you participate? Be ready tomorrow at 2:00 P.M.
  • WEB METRICS GURU  |  SUNDAY, AUGUST 28, 2011
    [Marketing] Habits & Familiar Locations / Haunts of Foursquare Check-ins
    Not sure what the results of that attempt to use a social media clan to harness popularity did – but his book ranks very well on Amazon, esp in the Web Marketing Category. But I quickly gave up on the idea, not because I could not do it, it was simply my approach is different, I’m an analyst, not a marketer. I can get others to do marketing for me, but fundamentally, my work is with revealing truth, not spreading it. Been thinking about all the Geo-location data I’m collecting in Radian6 around 4SQ check-ins. million) then. But what is new?!
  • GAURAVONOMICS  |  SATURDAY, AUGUST 7, 2010
    [Marketing] Why Social CRM in a Non Starter in India
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Why Game Thinking is a Bigger Idea Than Game Mechanics Two Paradigms of Digital Activism: Empowering With Information and Engaging With Inspiration (The Freedom Fone Case Study) » Why Social CRM is a Non Starter in India Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Perhaps, these Indian SMEs have customers in the US. Lets talk.
  • JACOB MORGAN  |  FRIDAY, SEPTEMBER 30, 2011
    [Marketing] Emergent Collaboration Vendor Review: Igloo Software
    Every Friday I’m going to be reviewing a vendor in the emergent collaboration space and will provide an overview on that vendor which includes everything from leadership and vision to technology and market focus. Unfortunately I didn’t get a chance to actually speak with Dan but I did speak with Andrew Dixon the SVP of marketing and operations (which means he doesn’t sleep much). They mainly serve the mid-market and are strictly business-to-business. However, their marketing budgets are not as massive. Integration capabilities. Support. Pricing.
  • TREY PENNINGTON  |  SATURDAY, MARCH 6, 2010
    [Marketing] TEDxGreenville, March 5, 2010
    Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ TEDxGreenville, March 5, 2010 by trey on March 6, 2010 “Ideas worth sharing.&# You probably recognize the famous tagline of TED, the phenomenal annual meeting of super bright presenters. Hopefully you’re already a regular consumer of the free video content offered through TED and, if you’re an iPhone user, hopefully you’ve already downloaded the TED app (yep, there IS an app for that). Ready? That’s what Tim March did. Main Street, Ste.
  • KIKOLANI  |  FRIDAY, NOVEMBER 23, 2012
    [Marketing] Fetching Friday – Resources Mashup, Black Friday & Cyber Monday Deals
    FBInfluence – Amy Porterfield, author of Facebook Marketing All-in-One for Dummies, is officially relaunching the Facebook Influence program at noon EST on Black Friday. Premise is the complete digital sales and marketing system for WordPress. 18 Ways to Create Unique Content From Survey Results – Market surveys can be a rich source of unique, original content. Once you’ve decided Facebook is right for you as a freelancer, you’re ready to put together an action plan on how you’ll use it to promote your business and market your services. Courses. Ebooks.
  • WRITTENT BLOG  |  WEDNESDAY, OCTOBER 23, 2013
    [Marketing] 35 Simple Blog Topics For You To Choose From
    The post 35 Simple Blog Topics For You To Choose From appeared first on Writtent.com: Internet Marketing Blog. 'Picture this: You are surrounded by numerous cups of coffee, staring at a blank Word document on the computer screen, where you have been stuck from the get go. Being overwhelmed by the intention to create a stellar piece of content, you cannot narrow it down to just one topic. Or the opposite: You have exhausted every option and are out of things to write about. We have all been there. Writer’s block hits everyone at one point or another. The sky is the limit.
  • MINDJUMPERS  |  THURSDAY, AUGUST 12, 2010
    [Marketing] 5 Quick Tips: Take Your Corporate Blog to the Next Level
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Tips for E-mail Marketing Deliverability An Interactive YouTube Adventure » 5 Quick Tips: Take Your Corporate Blog to the Next Level Posted by Tehneyat Waseem Aug 12th, 2010 Tweet We have previously been doing a series of blog posts focusing on blogging, giving away reasons of why to run a company blog and tips on how to start a blog , how to choose a blogging service and how to be a great blogger. Review content theme and editorial guidelines Have a clear goal and theme for your blog.
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