SMALL BUSINESS MAVERICKS | WEDNESDAY, FEBRUARY 27, 2013
[Marketing] Google+ Improves Social Sharing
Cynthia Boris at Marketing Pilgrim explains it all pretty well. I knew it would come to this eventually. Google+ is borrowing a page from Facebook. Or maybe they were planning this all along. Either way, social sharing through Google+ just got a lot better. The search engine has introduced a sign-in button for third-party websites. That will allow your site visitors to sign in to your website without having to sign up for an account. They can sign in using Google+ instead. So how does that making social sharing easier? Users can choose all circles, some circles, or just themselves.
SMALL BUSINESS MAVERICKS | TUESDAY, JANUARY 15, 2013
[Marketing] Why Have A Facebook Store
Many SEOs and Internet marketers have for years cautioned online merchants about setting up a sales channel apart from their own websites. More and more, e-commerce is moving off the traditional onsite store front and moving into social media. Facebook already has several storefront apps, but Constant Contact is recommending another one. To be sure, there are dangers in doing so, but there are big pluses as well. I’m not suggesting that you should replace your website. Actually, I’d recommend that you add an outpost. Keep your main e-commerce channel, but add another one.
SMALL BUSINESS MAVERICKS | TUESDAY, NOVEMBER 13, 2012
[Marketing] Are You Using Black Hat SEO Tactics?
When it comes to online marketing, anything you do that is approved by the search engines could be disapproved of if engaged in too often or pursued too aggressively. There is an old adage that encourages everything in moderation. When it comes to SEO, I’ll have to echo that. There’s a fine line between White Hat SEO and Black Hat SEO that can get lost to the new practitioner. Let me define the terms. White Hat SEO tactics are SEO strategies and techniques that are approved by the search engines and that usually won’t get your web pages penalized.
SMALL BUSINESS MAVERICKS | TUESDAY, OCTOBER 2, 2012
[Marketing] How StumbleUpon Is Changing
To succeed in your online marketing you need to use the best practices of today, and those best practices change as new web technology is introduced and as people change their tastes. StumbleUpon has been around for a long time. Recently, the social media service announced it is rolling out a new look in beta. This is a little bit exciting. If you look at the beta, you’ll notice that it resembles another very popular social media website – Pinterest. That’s not necessarily a bad thing. What StumbleUpon is trying to do is stay current, and relevant. Even you.
SMALL BUSINESS MAVERICKS | THURSDAY, OCTOBER 27, 2011
[Marketing] How To Get Instant Credibility
Then you start marketing. If you are a small business owner and trying to pave a path to your door for your customers to follow in getting to know you better and do business with you, then the one thing you should prioritize above everything else is writing a book. That’s right. Writing and publishing a book will give you instant credibility. Here’s why. When people hold something tangible in their hands, they know it’s real. When you have your name on the cover of a book, you become an instant authority. ” So become an author. It’s not easy.
SMALL BUSINESS MAVERICKS | TUESDAY, OCTOBER 25, 2011
[Marketing] Blogger Integrates With Google+
Blogging is still one of the most powerful online marketing tactics. Google has said from the beginning that it plans to integrate all of its services with Google+. Well, that integration is happening right now for Blogger, the Google blogging platform. I’ve kept it no secret that I’m a fan of WordPress on your own domain name, but there are still people who would rather use Blogger as a free blogging platform. Some of them even go so far as to map it to their own domain name. No guarantee, but I’d almost be willing to put money on it. Your guess is as good as mine.
SMALL BUSINESS MAVERICKS | WEDNESDAY, OCTOBER 12, 2011
[Marketing] Is Your SEO A Long-Term Strategy?
Most search marketers do it for the short term. When you plan your search engine optimization efforts, do you do it for the long term or the short term? Short-term SEO can be characterized by a list of do’s and don’ts on your search company’s list of best practices. They are essentially a list of things to do today so that your website ranks next month. But they don’t account for eventual search engine algorithm changes. They are essentially based on a follow-the-crowd mentality. Long-term SEO is different. How many times to do you want to build that website?
SMALL BUSINESS MAVERICKS | SATURDAY, OCTOBER 1, 2011
[Marketing] Have You Activated Facebook Subscriptions Yet?
Facebook is beginning to make smart improvements to its system now and these improvements allow small business owners to manage their Facebook marketing more intelligently. If you are using Facebook in any capacity as a small business owner – whether you have a personal Facebook profile or you have a Facebook page – then I’d encourage you to activate your Subscriptions. How do you do that and why should you? First, why should you? The reason you want to activate subscriptions is because it allows anyone to check out your updates without having to friend you.
SMALL BUSINESS MAVERICKS | WEDNESDAY, AUGUST 3, 2011
[Marketing] PPC As Branding
Being the top spender in your market segment may mean that you lose money on your advertising. For years, large companies like Coca-Cola, McDonald’s, and ExxonMobil have spent millions of dollars simply to maintain a positive impression in the media. They weren’t so much concerned with the coveted ROI on advertising campaigns as they were with branding themselves and achieving top-of-mind awareness. Are you looking for ROI or would you be happy with branding effects? If ROI is your main concern, then you have to think about your budget. Which is more important to you?
CONVERSTATIONS | FRIDAY, SEPTEMBER 24, 2010
[Marketing] Strong-End Summit: Collaborative Sharing - Connections that Count
Strong-End Summit: Content Marketing and Conversational Media (converstations.com). Friday afternoons are often a bit more relaxed, but relaxed doesn't mean lazy. The Strong-End Summits (videos that will keep brains and hearts afire) are a way to end our week strong and come back refreshed. Click thru if you don't see the videos -. Loic Le Meur: Sharing Changes Everything . Dan Robles of The Ingenesist Project : The Last Mile of Social Media. Howard Rheingold : Digital Literacies or Skill + Social. Clay Shirky: How Cognitive Surplus Will Change the World. The Mother of All Funk Grooves.
VIPER CHILL | TUESDAY, OCTOBER 1, 2013
[Marketing] How to Make Google Look Stupid (And Why I Love the NSA)
When I turned down Viral Marketing for Dummies with Wiley last year, I told myself that there would one day be another time and a place for me to write a book. Today Alex is launching a really awesome WordPress plugin called ‘ SEO Zen ‘ Now, Alex has launched a lot of things in the marketing and SEO world that I’ve never shared here (but have purchased). 'The N ational S peakers A ssociation has to be one of the best run organisations in the whole of America. Huh, you thought I was talking about the government agency spying on the world? Aaaah my bad.
GEOFF LIVINGSTON | WEDNESDAY, APRIL 17, 2013
[Marketing] Is Existing Online a Quest of Loneliness or Giving?
The effort spent was given voluntarily, an internal need to communicate, to socialize, to market, or some other form of self-justification. To better my profession, to market my business, to FEED MY CHILD! 'Image by Den Den. Do you sense a lack of clear meaning in this online rat race? On one hand, existence stands in its purest form, reasons to be online, missions of the niche! Then we dilute existence with digital records of ice cream trips, Nike Fuel runs, and manufactured savoir faire. We have many boys and girls trapped in their own online bubbles now. The Rat Race of Likes.
CONVINCE & CONVERT | MONDAY, SEPTEMBER 20, 2010
[Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
You build a volunteer marketing army one soldier at a time, not overnight. Pedant “unprecedented … not unlike the 1920s *sigh* Pedant “unprecedented … not unlike the 1920s *sigh* Pedant “unprecedented … not unlike the 1920s *sigh* Pedant “unprecedented … not unlike the 1920s *sigh* [link] Allen – Personalbrander Social Media Marketing has become one of the essential marketing channel to business of any kind! link] #marketing #business [link] SMM_News Are you slow enough to succeed in social media?
FRESHNETWORKS | MONDAY, MARCH 18, 2013
[Marketing] Will consumers make money from their online data? The arguments for and against
Marketers and advertisers will only be interested in bargaining if they can see it’s the best way to reach people – again, it depends on en masse adoption. Tweet Scales of Justice (Photo credit: Citizensheep). As we recently discussed, there is a growing discussion about who is making money from personal data that we share online and the role that “ data-lockers ” might play. These would essentially allow people to retain ownership of their data – only ‘unlocking’ it to brands and organisations with which they are happy to share the information. times.
GEOFF LIVINGSTON | FRIDAY, JULY 19, 2013
[Marketing] Life with a Scarlet Letter
The way I see it, I have two paths; one is to leave the interwebs, walk with some shame, and live a quiet life as a marketer behind the scenes. 'This blog post is running in support of my Punish Geoff Fundraiser: Civilination ! Please consider a donation to support better online conversations. At the time of publishing, we have raised more than $3,000 for the Civilination Academy. Long-term readers know I have attempted to evolve my language to become more mindful of others. It’s no coincidence that this person is someone I wrangled with on here and elsewhere. New Disagreements.
TWIST IMAGE | FRIDAY, AUGUST 19, 2011
[Marketing] Don't Quit. Yet
often tell brands that are trying to figure out if Digital Marketing is going to replace their traditional marketing endeavors that, " everything is 'with', not 'instead of'." digital marketing. traditional marketing. Are you thinking of quitting Twitter or Facebook or Blogging? Google + is getting a lot of attention lately. The people that are really enjoying it are now considering quitting Facebook and Twitter for it. It's hard to say where and when is the right time to quit anything (unless it's an unhealthy habit. " ). Knowing when to quit is key.
JEFF KORHAN | MONDAY, AUGUST 4, 2014
[Marketing] How To Finish Projects Faster with Kanban
About the Author: Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast. 'Have you found the perfect productivity tool for finishing more projects – and more quickly? ve recently become reacquainted with one that is proving to not only improve productivity, but confidence too. Isn’t that what every process should do? Kanban is a Workflow Improvement Tool. Kanban is a tool that was developed within Toyota to accomplish what is often known as lean manufacturing.
TWIST IMAGE | SATURDAY, APRIL 28, 2012
[Marketing] The Panic Over Pinterest
According to the article in the newspaper: " meteoric growth for the overnight app sensation slackened, according to two market-research firms. market research. By the time you read this, Pinterest may be doomed. Did you detect the sarcasm in that statement? Two nights ago at Social Slam in Knoxville, Tennessee, I got asked if Pinterest is the hottest thing since. " So, that's it? We've already fallen out of love with Pinterest? The image-bookmarking site and social network drew 18.7 million unique visitors in the U.S. in March, compared with 17.8 What's the trick?
JAMIEBECKLAND.COM | TUESDAY, OCTOBER 5, 2010
[Marketing] Curation Makes the Difference, or Why Seth Godin is (Finally) Wrong About Something
Curation Makes the Difference, or Why Seth Godin is (Finally) Wrong About Something | Jamie Beckland Jamie Beckland Emerging Media Strategist – Erstwhile Dancer – Digital Roustabout – Armchair Economist – Traveler Home About Contact Mar 20 2010 Curation Makes the Difference, or Why Seth Godin is (Finally) Wrong About Something Published by jamie at 2:36 pm under social media , technology #Curation makes the difference - why #SethGodin is (finally) wrong about something #marketing Seth Godin has an interesting post about the rise of “drive by culture.
GEOFF LIVINGSTON | FRIDAY, JANUARY 25, 2013
[Marketing] Awakening from Delusions of Grandeur
With no hard deadlines or need to market publicly declared personal projects, I am free. Image by alshepmcr. It’s a strange world we live in online. Delusions of grandeur call, singing like that sweet Siren in the midst of the sea. To win, we must appear like we are Doing Important Things, but in the end we find our lives dashed on the rocks. I’m speaking about the competitive rat race to see who can get the most social media rock star badges; keynotes, books, followings, awards, blog mentions, yeah! have to admit, I got caught up in this hooplah again during the past year.
ENGAGING BRAND | WEDNESDAY, JANUARY 15, 2014
[Marketing] The Only 2 Critical Decisions You Need to Make in Business
for each time that is given as the reason they are not embracing social marketing or focusing in on who their customers are or what will drive future sales growth.etc etc. That you know what is your market, what you offer and the values that you will express even when that makes a decision unpleasant. Busting the Myths of Tradition and Social Marketing. 'I want to talk about decision making because the more I work with business teams the more I feel this is holding businesses back from achieving their aims. wish I had a pound (or euro, or dollar, etc!) What is critical?
KIKOLANI | FRIDAY, JANUARY 13, 2012
[Marketing] Fetching Friday – Resources Mashup & Unseen Sea
How to Strategically Dominate the Facebook News Feed – Facebook engagement is the secret sauce for Facebook marketing. Essential Google+ Features for Marketing Your Business Online – If you think Google+ is a fad or a failure like Buzz/Wave etc. Here are a 6 tips to jump start your Google+ business marketing campaigns. What Google Personalized Search plus Your World Means for Marketing – Here are some observations for you as a marketer as it relates to Google Personalized Search and more specifically, the recommended personal and brand pages.
KIKOLANI | MONDAY, OCTOBER 22, 2012
[Marketing] Show Me The Money – Top 5 Google AdSense Alternatives
As a blogger in a competitive and increasingly saturated market, it can be hard to continually create magnetic content, build a community and increase your skill level. ClickBooth (also known as CB), is one of the few ad networks that can genuinely claim to offer industry-high payouts, due to their focus on affiliate marketing. This is a guest post by Jacob E. Dawson. There’s something you should know: AdSense isn’t the only option for earning advertising revenue out there. Minimum Monthly Impressions: 50,000. Revenue Share: 75%. Minimum Payout: $20 (Paypal). Adbrite.
STEPHEN P SMITH | THURSDAY, MAY 27, 2010
[Marketing] The One-Page Action Plan
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! Here is a practical process that you can use to keep your creative momentum going and bring your ideas to life: 1.
STEPHEN P SMITH | SUNDAY, JULY 18, 2010
[Marketing] There is a Light at the End of the Tunnel,
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! Now it appears that a free blogging platform has been taken down by its hosting provider on orders from the U.S.
STEPHEN P SMITH | SATURDAY, JULY 31, 2010
[Marketing] Take the GTD IQ Quiz
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! This is my result: You’re a GTD Visionary/Crazy-Maker On the positive side, you’re a Visionary. click here!)
STEPHEN P SMITH | WEDNESDAY, AUGUST 11, 2010
[Marketing] 95 Tips on Work/Life Balance
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! contributed a tip (#11) “ Balance Through Productivity “ Powered by ScribeFire. What is this RSS?
STEPHEN P SMITH | SUNDAY, AUGUST 15, 2010
[Marketing] Moleskine Accessories
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! Definitely worth a look! So I created a list of objects, persons, things, etc. and a list of styles, adjectives, etc.
STEPHEN P SMITH | FRIDAY, SEPTEMBER 10, 2010
[Marketing] Productive Magazine Issue 5 : : …words
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! Magazine #5 available! Miguel Guía interview about art, passion, habits and more! It’s a free download!)
LOUIS GRAY | THURSDAY, MARCH 10, 2011
[Marketing] Real Valley Stories: You Stay, Your Boss Has to Go
He had a hard time reconciling what the company said it did with what my colleague and I spent the most time doing - including our site rankings, IPO market predictions and the occasional interview with an industry luminary, like one I did with Scott Gannon, the then director of ecommerce at IBM. The new hire, a VP of Marketing, had apparently heard I had done some successful things even though our venture had practically flat-lined. Editor's Note: Part three in an irregular series of stories from my 12 years in Silicon Valley. For the most part, my classes were in the morning.
ENGAGING BRAND | SATURDAY, JANUARY 19, 2013
[Marketing] Ways to Use Google+ Hangouts for Business
This post was written by Lior who is a marketing advisor to a shopping cart abandonment service for ecommerce companies and also works with a company who developed a Passbook app to get notification about suspicious credit card charges. 26 SEO Tips From the State of SEO and Internet Marketing Seminar. One of the most useful and underutilized tools offered from Google is Google Plus Hangouts. Hangouts are free and easy to access from a Google account, making it a versatile and flexible tool for businesses. Share Documents During Google Plus Hangouts. Find New Customers on Hangouts.
KIKOLANI | MONDAY, SEPTEMBER 24, 2012
[Marketing] How to Leverage the Potential of Blogger Outreach
think of blogger outreach not from the perspective of an online marketer, but somebody who actually wants to strike up a conversation with the best in the field. Twitter let’s you do so many things and apart from all the micro blogging and social media marketing that it helps accomplish, it also helps you find the link building opportunities that you are searching for. After all, internet marketing is not just about link building is it? How to Become a Local Business Marketing Expert as a Blogger. What is Blogger Outreach? Photo Credit: Kenneth Yeung on Flickr.
FIREBELLY | WEDNESDAY, OCTOBER 9, 2013
[Marketing] Obamacare And Social Media: 5 Must-Reads
By Chris Miles Rolling out with the official opening of the new federal health care exchanges is a significant marketing campaign by the White House to inform and get people signed up for health insurance. Part of that marketing campaign is a social media push, designed to be cool and sexy. 'The Patient Protection and Affordable Care Act (aka Obamacare) health insurance exchanges have opened and social media is being used to both promote and debate the new law. Read all about it below. GetCovered Obamacare Square: Health Care Tries to Go Viral.
BILL HARTZER | TUESDAY, APRIL 24, 2012
[Marketing] Search Engine Optimization Tip: Your Heading Tags Should Include your Keywords
Talk to someone who has over 10 years of website marketing experience who can steer you in the right direction, not just someone who is going to try to “sell you” search engine marketing or website marketing services. Lately, it seems as though many people have been concerned about over-optimization when it comes to search engine optimization of their web sites. Rightly so. There is some concern, especially since Google has been testing the over-optimization filter yet again. These are the headings for the body of your web page. contact-form-7].
TWIST IMAGE | FRIDAY, JULY 19, 2013
[Marketing] YouTube. Then What?
It''s a pretty amazing story and will give you some amazing insights into making ideas happen, smart marketing, overcoming challenges. 'Sit back, relax and watch this. As few months back, Kevin Rose (ex- Digg now at Google Ventures ) recorded an episode of Foundation with YouTube co-founder, Chad Hurley. and what a little bit of luck can do. foundation. google ventures. kevin rose. youtube. chadhurley digg foundation googleventures kevinrose youtube
TWIST IMAGE | SATURDAY, NOVEMBER 23, 2013
[Marketing] A New Golden Age For Television
'Brands are all hot over the Internet and digital marketing, but is television entering into a new golden age? If you''re in the media and marketing business, you should spend a few minutes watching this: Tags: amc. digital marketing. From a purely content and technology perspective, there is no doubt that television has evolved at a rapid pace in the past decade. Some might argue that this was a needed shift in a world where the Internet has captivated the world''s attention, while other''s might argue that this is the natural evolution of the medium. boardwalk empire.
SOCIALFISH | FRIDAY, APRIL 27, 2012
[Marketing] Fails, the Center of the Universe, Automating, and Tracking Traffic from Social: 6 MUST READ Posts This Week
Keep a list of the digital marketing tasks that you do today and over the next few days and determine if they are repeatable tasks with predictable outcomes. Just another quick roundup of MUST READ posts you may have missed: 1. What Does a Washington Post Blogger Resigning Say About the State of Digital Publishing? Maggie McGary) – Maggie has that knack of pushing through to the harder questions when everyone else (including me) just buys what we’re told. ” Everyone knows that the traditional publications model is dying. socialbiz. socialbusiness. ASAE, WSAE, CMA.
TWITIP | WEDNESDAY, MARCH 17, 2010
[Marketing] One Name or Two? Let's Find Out
have a second account for my business, which I keep strictly professional, where I tweet about Social Networking and Marketing. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Nathan Hangen @nhangen One Name or Two? Let’s Find Out 12 I was asked recently about the task of managing multiple Twitter accounts and if it’s better to use your own name or an “imaginary name. Too many people treat Twitter with black and white answers… with absolutes.
SPIN SUCKS | THURSDAY, SEPTEMBER 9, 2010
[Marketing] No Place Like Home: Is Facebook the Wizard of Your Oz? | Spin Sucks
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 09 2010 No Place Like Home: Is Facebook the Wizard of Your Oz? Market-driven prices that make your customers know they are receiving great value from you. But we must be careful not to let Facebook become the wizard of our Oz. Facebook, Facebook, Facebook.
BILL HARTZER | MONDAY, DECEMBER 14, 2009
[Marketing] Top 10 Public Relations Blunders of 2009
It seems like a marketer’s dream, but Advertising Age reported it as “an unmitigated disaster” when millions downloaded the coupon, and the company could not fulfill consumer demand and “actually had to rescind the offer.” I always look forward to the end of the year. Not only is it a great time to look back at all of the good things that happened during the past year, but it’s also a great time to look at your mistakes. also love to look at the mistakes of others: so I don’t make the same mistakes. Military’s Flop of a Photo Op. ABC News reported that N.Y. Times. Disconnect.
WAXING UNLYRICAL | THURSDAY, MAY 5, 2011
[Marketing] Public Relations and the Rebirth of Storytelling
There are times I think, following Apple and Disney, it’s like they’re putting on a marketing clinic. They Brewer is some sort of PR, Marketing, Social Media person who makes hats or something. Guest post by Davina Brewer. As a PR pro, one of the things I’ve liked best about this social media movement is the rebirth or revival of storytelling. Banishment of the Business Barf. Down with buzzwords , no more word vomit. UnSucking of the corporate babble. Back to basics , we’re trying to tell real, human stories again. It’s not all about you. Is it? Where. factors.
THE RELATIONSHIP ECONOMY | MONDAY, MAY 6, 2013
[Marketing] It’s Time To Jump Off The Wheel
The truth is what was true about markets, business, value creation, management, organizations and most importantly what was meaningful to the human network is no longer considered the truth. 'Everyday people go into the “job cage” and jump on the same wheel they ran on the day before. Management measures the output of all the wheels collectively then attempts to optimize each wheel to improve the whole. What management doesn’t realize is that by tinkering with each wheel they are sub-optimizing the whole. The “job cage” is the environment we are bound to work in.
THE RELATIONSHIP ECONOMY | WEDNESDAY, APRIL 17, 2013
[Marketing] Businesses Are Measuring The Wrong Things
As markets matured organizations realized that a customer satisfaction was important to financial performance. 'How does a business know if it is doing well? Some people would say it is the measure of profitability. Others would say the health of the balance sheet while others might say the stock price over time. Most everyone would chose some financial measure to determine how well and organization is doing. But those are the wrong measures for these times. Early in the industrial era what mattered was the organizations financial performance. So everyone tried to improve quality.
SPHINN | THURSDAY, SEPTEMBER 23, 2010
[Marketing] Danny we had a discussion on that post as well. If you want to.
SPHINN | FRIDAY, SEPTEMBER 24, 2010
[Marketing] Yep, saw your comments Andy. Maybe I'll play with that, but I.
SPHINN | FRIDAY, SEPTEMBER 24, 2010
[Marketing] That's the core issue to me. Google says do content, and yet you.
JEFF ESPOSITO | MONDAY, SEPTEMBER 17, 2012
[Marketing] Optimize, a [VIDEO] book review
You should read this book if: You are new to content, social, or search marketing. A few weeks back the folks over at Wiley passed me a copy of Lee Odden’s Optimize to do a video book review. The book itself is an outline for using content, social media and search engine optimization together to maximize success. Kind of like a big gooey PB&J sandwich. My full review is below: This post contains video, click here if you are having trouble viewing. You are thinking about building out any of those programs. You are in one of these disciplines and are looking to add to your mix.
JANET FOUTS | WEDNESDAY, AUGUST 10, 2011
[Marketing] A lesson in social media management for PR
Whole Foods teamed up with Halal food brand Saffron Road to promote targeted products on their web site as well as some giveaways of coupons and gift certificates on their web site in their first Ramadan marketing campaign. Our company statement addresses it too: Whole Foods Market is NOT canceling our current halal promotion, which is centered around the timeframe of Ramadan. You may have been watching one of those PR nightmares in progress, this time with healthy food giant Whole Foods ? So far so good right? The feedback on the Whole Foods blog is overall positive and friendly.
JEFFESPOSITO.COM | WEDNESDAY, OCTOBER 27, 2010
[Marketing] Picking a new social media monitoring service
With unlimited users, the tool can easily be shared with multiple parties including customer service, product marketing and the communications team. Cheers, Teresa Teresa Basich Content Marketing Manager Radian6 [link] @TransitionalTee jeffespo Hi Teresa, No problem, I was very happy with the tool and the widgets are awesome. My search did not incorporate everyone in the market. Therefore, M¦ Buzz entered into the social media monitoring market via a partnership with Techrigy SM2 in April 2009. With Radian6, adding sentiment to posts, Tweets, videos, etc. Thanks!
SPIN SUCKS | MONDAY, MARCH 19, 2012
[Marketing] Videos Done Right: Dollar Shave Club & Invisible Children
If you’re a PR or marketing professional, creating videos for the web is your new reality. Today’s guest post is written by Gregg Jaffe. March 5, 2012. day that will live in vidfamy (patent pending). That’s the day startup Dollar Shave Club and NGO Invisible Children enchanted the web and the world by using video to deliver their messages – both quickly achieving the Shangri-la of web cred – “going viral.”. Clients want videos and they’re coming to you demanding the next big sensation. The Dollar Shave Club. They’ve made you love them for being the underdog. So What?
MINDJUMPERS | MONDAY, JULY 26, 2010
[Marketing] Can an Unknown Brand Become Word of Mouth? | Mindjumpers
The Indonesian headache reliever brand Dumin was introduced at the market year 2005. Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved » Can an Unknown Brand Become Word of Mouth?
MINDJUMPERS | WEDNESDAY, AUGUST 11, 2010
[Marketing] Viral Video Ad Update: Hip Hop Hamsters Closing In On Old Spice
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « The Business Behind Facebook Five Digital Channels For Word of Mouth Marketing » Viral Video Ad Update: Hip Hop Hamsters Closing In On Old Spice Posted by Jonas Klit Nielsen Aug 11th, 2010 Tweet Old Spice owns the spot as the top Viral video Ad right now, but the gap is closing in – it’s the hip hop hamsters. Little less than a month ago, I was standing on a parking lot in San Diego. Our rented car had broken down, I really liked that car, a mid size Dodge. Now to the POINT.
SOCIAL WAYNE | WEDNESDAY, SEPTEMBER 22, 2010
[Marketing] Podcast #15: On The Record with Eric Schwartzman: Getting started with QR Codes
During the podcast we discussed the recent intrest in QR Codes by marketeers, how to deploy and implement QR Codes and some QR Code use cases. During the podcast we discussed the recent intrest in QR Codes by marketeers, how to deploy and implement QR Codes and some QR Code use cases. Last I was a guest for the On the Record podcast hosted by Eric Schwartzman. Also on the podcast was Don, who gave a few examples how he’s using QR Codes overseas. Listen: Length: 27:18 minutes. Thanks Eric for having me on the show. What are some QR Code examples you have seen?
ENGAGING BRAND | WEDNESDAY, JANUARY 27, 2010
[Marketing] Ideas - Protected species of business
Ed Hardy Shirts on Show 300 - Facebook Marketing spyseo on Show 300 - Facebook Marketing Small Business Answering service on Putting the Wow into Customer Service Small Business Answering service on Customer Service and the Fred Factor Krishna De on Show 300 - Facebook Marketing LOGO DESIGN on Whats Missing in Your Logo? Show 301 - How Risky is Risk Show 300 - Facebook Marketing Show 299 - The 24 Hour Customer Do we need a new style of citizenship? Ideas are the fuel, they are the heartbeat of a company. Ideas are the fuel, they are the heartbeat of a company.
CONVINCE & CONVERT | SUNDAY, OCTOBER 2, 2011
[Marketing] The Power of Consumer Choice Drives Social Media Importance
It shouts not only the benefits of being unique, but that businesses must inexorably retool to serve this new “weirdness” because the “mass” market has essentially disappeared. ” elitism that I suspect won’t be fully clenched to the bosom of flyover state marketers. For a more considered, practical book on niches and the granularity of modern business, I recommend Kelly McDonald’s How to Market to People Not Like You. That means that marketers evangelize this particular weirdness to those who might be entranced by it.”
GREG VERDINO | WEDNESDAY, FEBRUARY 27, 2013
[Marketing] How to Make Remote Work Actually Work
What’s more, if you are a road warrior (as many people in consulting, marketing, of course sales, and even technology are) your work style truly blurs the line between home and office, around and away, off-site and on-site. 'By now, you’ve probably been witness to — if not drawn up into — the fracas surrounding the Yahoo! ban on telework. If you haven’t seen it, Kara Swisher published the full text of the internal memo on All Things D.) Has Yahoo! thumbed its nose at the future of work? But I don’t work for Yahoo! Not so fast. The work will get done.
DIVA MARKETING BLOG | WEDNESDAY, SEPTEMBER 22, 2010
[Marketing] A Stop On The microMarketing Book Tour
This is new way of marketing is occurring not through the channels of Mad Men mass communication; but fueled by micro cultures created by micro content developed by micromavens. . Diva Marketing rarely posts book reviews preferring to bring the author directly to you. Taking a cue from Mr. Verdino, Colonel Powell and my mom - who told me wonderful gifts come in small packages (I think she was talking about bling but in away this is marketing bling!). For a cool example of micro content check out Social Media Marketing GPS . Colin Powell. your customers. . Caution!
DIVA MARKETING BLOG | SUNDAY, JULY 4, 2010
[Marketing] Twitter Twisted Recipes For The Fourth of July
Enjoy! . Read more - Martha Stewart's Twitter Recipes complied by Diva Marketing Celebrations for the Fourth of July are wrapped in tradition. In Hot'lanta the 41st Peachtree Road Race again closed Peachtree Street in Buckhead through Midtown to accommodate 55,000 runners, joggers and power walkers. Tonight there will bo over 800,000 people, with blankets and picnics at the Esplanade on the Charles River, who will enjoy a night of Boston Pops, fireworks and @craigyferg. There will also be millions who will turn on the grill and kick back with family and friends.
BLUE FOCUS MARKETING | TUESDAY, JUNE 17, 2014
[Marketing] [VIDEO] Watch @MNBurgess Discuss “The Rise of the Social Employee” at @tedxnavesink @TEDx @SocialEmployee #SocBiz
The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. 'Last month, I had the great honor of presenting a talk at TEDxNavesink ( @tedxnavesink ) at Two River Theater in Red Bank, NJ. am proud to announce that the video is now available online. My sincerest thanks to everyone at TEDxNavesink for inviting me to be a part of this fantastic event. Please check out @SocialEmployee media buzz!
ENGAGING BRAND | TUESDAY, OCTOBER 14, 2014
[Marketing] Do You Reward Your Social Shares ‘Holder’
'In an age of digital marketing who invests in the business? The issue is that although finance backers are rewarded with interest payments… unless you invest in great content marketing then are your brand shareholders receiving a benefit for ‘sharing’ your brand story. Something to muse on… because yes, there are financial investments but in the social age there are also content investments. People who give money of course should be rewarded. People who give attention to your brand with a social share rather than a financial share also need to be rewarded.
CONVINCE & CONVERT | WEDNESDAY, FEBRUARY 19, 2014
[Marketing] Is This the Year of Emotion for the Brand Bowl?
” In what many advertisers have liberally renamed the Brand Bowl, marketers showed a softer side with a more deft touch in their megawatt-exposure spots. 'After the Super Bowl, the NFL themselves noted that this year’s ads were surprisingly devoid of “crude jokes” or “sexual innuendo,” and also noted that “uncomfortable scenes were missing.” Even GoDaddy, the venerated Party-Ejected Frat Boy of the advertising event somehow managed to only show a woman. Read the whole entry.
DIVA MARKETING BLOG | MONDAY, AUGUST 4, 2014
[Marketing] Why I Write - Blog Hop "Old Fashion" Meme
However, I never really knew I was until I started Diva Marketing. to tell stories; you might have noticed that most of the posts on diva marketing wrap around a story. . 'When BBF Yvonne DiVita, author/founder of Lipsticking and BlogPaws , asked me to play along on an ''old fashion'' blog meme or blog hop, I immediately said yes. Blog memes were popular before blogs were social media. So this post is not only fun but a bit nostalgia. . I''ve always wanted to be a "Writer." Funny because I wrote all the time. write in coffee shops, on planes, on trains, in parks, in a car.
TWITIP | THURSDAY, JANUARY 28, 2010
[Marketing] The Group Hug Effect
you’re suggesting people to actually “learn to use Twitter to the best of your ability … that’s smart, but rarely people want to learn about Twitter, they’re dazzled with the so-called get 1,000+ followers instantly type of how-to guides… it’s a shame that such products are on the market. There’s a point to the criticism and I hope you’ll stick through it long enough to get to the end and join me in the discussion. It has to do with Twitter, blogging, and social media. Great quotes, great posts, and great discussions. Dominate it.
MOBILEGROOVE | WEDNESDAY, SEPTEMBER 15, 2010
[Marketing] BEST & BRIGHTEST: COM #238: New Nokia CEO, UX & MSG “Pick Of The Week”
By way of background, Carlo Longino (our host at COM #238 this week) and Russell Buckley (perhaps best known now as Global Chair Emeritus; Mobile Marketing Association and AdMob Evangelist) launched the COM over at the MobHappy blog with this post on October 13, 2005. The countdown starts! Just one month until the Carnival of the Mobilists marks its fifth anniversary. Since then we’ve grown to over 100 and we continue to add new Mobilists and mobile enthusiasts around the world. email@example.com ). So let’s roll on with this week’s line-up. Read COM#237 here.
BILL HARTZER | TUESDAY, JUNE 5, 2012
[Marketing] A Social Media Game-Changer? Facebook Quietly Launches Promoted Posts
Although that may be useful if you’re looking for a new roommate or on a job search, it also opens the door for further infiltration of our news feeds with marketing material. Christopher Wallace is Vice President of Sales and Marketing for Amsterdam Printing, one of the nation’s largest providers of promotional products for businesses large and small. For any business or organization using a Page rather than a personal ‘profile,’ the change occurred quietly. Facebook isn’t reinventing the wheel here. Social Media
WEB METRICS GURU | WEDNESDAY, FEBRUARY 2, 2011
[Marketing] Metrics that Matter vs. those which Don’t and Web Journal Mid January – Feb 1, 2011
Why Influencer Marketing Needs to Go Beyond Follower Counts. Why Influencer Marketing Is a Dangerous Fad (mashable.com). I read K.D. Paine’s post on Sometimes, metrics that ignore relationships are worse than no metrics at all citing a weakness of having measurements program that only crunches numbers while failing to look at the people and the relationships behind the numbers, it reminded me of lazy thinking (a.k.a. Paul Krugman’s blog post on Shiny Lazy People recently). recent M.I.T. Related articles.
SOCIAL MEDIA STRATEGERY | FRIDAY, NOVEMBER 20, 2009
[Marketing] Rethinking Public Relations Education
economics majors (how has the ability to share data globally and instantaneously impacted the speed at which the market changes?), Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Miscellaneous Personal Prof. Development Social Media Rethinking Public Relations Education Fri, Nov 20, 2009 Best Practices How should social media be incorporated into a PR degree? That’d be like adding a class for “Business Email 101. If not, why? Do they apply?
SOCIALFISH | WEDNESDAY, OCTOBER 12, 2011
[Marketing] Crib Notes for #Humanize!
So we’re getting a ton of buzz about Humanize: How People Centric Organizations Succeed in a Social World , which has been out for only 2 weeks and already made it to #59 in Internet Marketing Books on Amazon. Yeah – we know – huh???) – although we can’t get too excited, those numbers change every five minutes and we’re starting to get obsessive about checking. So if you don’t have the book yet, please help us out by buying the book ! We dig into each one in detail on the next four chapters. Which are… Exploring Humanize: Open. Humanize
STEVE RUBEL | WEDNESDAY, SEPTEMBER 22, 2010
[Marketing] Lifestreaming Lessons - a 90-Day Report - The Steve Rubel Stream
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs." He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 22 Sep 2009 Lifestreaming Lessons - a 90-Day Report As many of you are aware, three months ago I did something that some considered virtual heresy. After five years and 5300 posts I shuttered my blog, Micro Persuasion, in favor of this lifestream. So what's missing?
MICRO PERSUASION | THURSDAY, JULY 1, 2010
[Marketing] Immediacy vs. Reflection - The Steve Rubel Stream
stream allows me to post the trends that I follow as a marketing person working in emerging industries. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 1 Jul 2009 Immediacy vs. Reflection My move from a blog to a lifestream format has elicited two kinds ofresponses so far: approvers and doubters. Such models favor immediacy over reflection. What'syour view?
SOCIALFISH | MONDAY, OCTOBER 29, 2012
[Marketing] New Benchmarks for Success in the Knowledge Age
Staff capabilities for improvising, thinking on their feet, re-configuring, identifying and seizing on hidden customer problems and emerging market opportunities. Through our years of interviewing and working with bright, strategic executives with change agendas, we were puzzled by one paradox. While articulate about goals and visions for the future, many of these executives appeared oddly stymied when asked to describe what success might really look and feel like. How would they know if they succeeded? Suddenly, during a recent conversation with a group of CEOs, it struck me. Revenue?
PROACTIVE REPORT | MONDAY, OCTOBER 24, 2011
[Marketing] Changes in News Delivery Give New Power to Press Releases
The European Digital Journalism Survey 2009 polled over 350 journalists across Europe and discovered that one in three thinks that their traditional channel may well be taken off the market. Ten years ago the Internet was in its infancy and most people got their news from newspapers and TV and the public, journalists and PR people alike were all accustomed to a 24-hour news cycle. That has changed dramatically in the last five years and we now live in a 24/7 news cycle where people expect to see eye-witness accounts of events as they are occurring. Just 5% had broadband at home.
CONVINCE & CONVERT | SUNDAY, MARCH 18, 2012
[Marketing] 4 Quotes That Show Facebook’s New Touchy-Feely Intentions
According to research compiled by data-driven social media marketing company Argyle Social (a sponsor of this blog, and the software that we use for social communication), 65-66% of 566 online retailers surveyed only post content about their own company on their Facebook pages. Jolie O’Dell nailed it in the summary of her article: Marketers love and live by calls to action, so if calls to action are illegal in Page cover photos but legal in Facebook ads, marketers will still be shelling out for Facebook ads to the tune of billions each year.
ENGAGE | MONDAY, OCTOBER 15, 2012
[Marketing] Are J-Schools Finally Going Digital?
The digital journalists of today have to navigate the middle ground between traditional journalism (solid reporting and writing skills), programming (fluent or semi-fluent in HTML and CSS), graphic design (comfortable with PhotoShop) and marketing (attracting and building a following through social media). There’s been a lot of hand-wringing in the professional media and higher education over the state of journalism schools. Are they worth it? What are kids these days really learning? There’s merit to these questions, for sure. thought it was all coming together.
KIKOLANI | FRIDAY, JANUARY 27, 2012
[Marketing] Fetching Friday – Resources Mashup & Yosemite HD
How Bloggers and Content Marketers Can Generate Unlimited Video Ideas – How to come up with great video ideas to create a regular video publishing schedule. This post walks through how to investigate your competitors’ various online marketing strategies. 11 Social Media Marketing Gurus Revealed Their Best Social Media Traffic Source The author asks social media gurus what their favorite social media channel is to drive traffic and why. The Resources Mashup. Blogging / Writing. Business / Career. Learn what it is and how to do it. Freelancing. Find out how!
ONLINE COMMUNITY STRATEGIST | SUNDAY, JANUARY 24, 2010
[Marketing] When members go rogue and other community frustrations
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed When members go rogue and other community frustrations January 24, 2010 in Community management | Tags: community manager , online communities I have a rogue group of members in my community. They don’t think I know it. But I know it all too well. Their tactics are completely juvenile. They plot against other members, and pat each other on the back when their antics cause others grief. have struggled with handling this group.
ONLINE COMMUNITY STRATEGIST | FRIDAY, JUNE 11, 2010
[Marketing] Here's why you can't leave a community unmanned
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Here’s why you can’t leave a community unmanned June 11, 2010 in Community management First off, this is not a bash against my former employer. They did what they had to do, much of which involved figuring out next steps for the community and how they’d like to see it develop going forward. That, I understand. After all, no one knows the struggles better than me, the person who launched and managed it from its infancy. del.icio.us
LOUIS GRAY | THURSDAY, OCTOBER 6, 2011
[Marketing] Steve Jobs: An Irreplaceable Icon
Not even those of us who held our AAPL shares in the single digits and cheered when the company market cap passed $4 billion had any idea of what the next decade would bring. He was, to many, a hero - even to those who found themselves going against Apple in the market. The world's outpouring of affection for Apple cofounder Steve Jobs is remarkable. Amidst a world of awkward poor dressing techies, Steve exuded class and presented himself as being above the fray. His presentations were a masterpiece. His products were art. Each keynote worried us that it would be his last.
NOWSOURCING | SUNDAY, JANUARY 6, 2013
[Marketing] Social Media “Lists” – Something Not To Be Overlooked
So it is also a good marketing and promotion feature. One feature of social media, which has steadily been gaining traction lately, is the concept of “lists” Facebook has them, and so does Twitter. The latest social media site to begin lists is Stumbleupon , and it is changing the way I look at the site, and how I use it. Used properly, social media lists are extremely useful, yet it is amazing how many people overlook the feature, and / or not use it to their full advantage. Facebook. How do Lists benefit you on Facebook? Twitter. How do Lists benefit you on Twitter?
GAURAVONOMICS | THURSDAY, JANUARY 6, 2011
[Marketing] Ten Plus Insightful Reports and Slide Decks on Asia Consumer, Youth and Digital Trends
If you liked this post, you might also like: Five Remarkable Trend Prediction Reports to Prepare You for 2011 Tracking Broad Social Trends Beyond Web and Mobile Across Asia Twenty Plus Insightful Slide Decks and Reports on Consumer Behavior in China Social Media Marketing Hall of Fame: 50 Global Case Studies Social Media Marketing Hall of Fame: The 50 Most Remarkable Platforms and Programs From 2006-2010 Times of India Story on Social Media Careers in India. I have been tracking broad consumer trends in Asia , beyond web, mobile and social. MTV/ Ian Stewart: Social Media in Asia.
DANNY WHATMOUGH | FRIDAY, AUGUST 22, 2014
[Marketing] ICYMI – Pinterest and men, Twitter newsfeed changes, Instagram analytics
I’m a big fan of the Airbnb rebrand and this just shows what a great content marketing job they’ve done around it. This is a brilliant case study from Econsultancy looking at Amtrak’s content marketing approach. 'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Pinterest is set to ramp up male-friendly content on the site to boost male users. Tom Hanks has inspired a new typewriter app for the iPhone and iPad. Campaigns.
SOSHABLE | MONDAY, JANUARY 7, 2013
[Marketing] Rockefeller. Carnegie. Google? How Will the FTC Outcome Impact the SEO Game?
Google also agreed to give marketers more control over their Google AdWords campaigns removing restrictions that prevented any online marketing company from managing their campaigns on competing web platforms. The playing field between search engine companies however should now be less competitive and designed to give the marketer more of an advantage with their SEO campaigns. Marketers can now implement a stronger advertising campaign for their clients across a broader spectrum of search engine. These men single handedly changed the world. Related articles.
KIKOLANI | MONDAY, AUGUST 6, 2012
[Marketing] Server Melting Traffic Generation Methods
As I am a religous SEO and Search Marketing freak, I’m also extremely passionate about creating, new traffic development strategies. Ad swaps are a kept secret, from within the internet marketing community, one that has been kept secretive long enough, in my opinion. It is a free strategy, one that is used by the more elite marketers. New to the marketing world? These are mostly a great group of marketers, but as with any income producing activity, you will always have to use common since. This is a guest post by Gregory Smith. Traffic matters. Ad Swaps.
SPIN SUCKS | FRIDAY, MAY 11, 2012
[Marketing] Gin and Topics: Man Named T-Rex and Dancing Harvard Boys
And, on top of all of that, Marketing in the Round came out and, those of you who pre-ordered it began receiving it this week and sent in pictures (which we’ve posted on Pinterest ). It’s been a crazy couple of weeks! keynoted at Social Slam , took Mr. D to Vegas for his birthday, and co-keynoted (with Jay Baer ) at Counselors Academy. But I slept for eight hours last night so I’m beginning to feel myself again. Just in time for the big Chicago book launch party on Monday night (are you coming??). And you? You’re going to check out Gin and Topics. Stick with it.
JANET FOUTS | FRIDAY, DECEMBER 30, 2011
[Marketing] Need a little Social Discipline?
By this I don’t mean you are constantly pushing out your marketing messaging and talking about business. I follow almost 4,000 people on Twitter , over 1500 on Linkedin , and more on Facebook , Google+ , blogs , forums, a zillion social networks, wikis and more. get around 800 emails a day (half of them are alerts, newsletters and feed reports for my clients). I’m not bragging, there are plenty of people with more, it’s just a fact of my life. How do I manage to do all that every day and still run a full time business? Great question. don’t. Break it down.
TWIST IMAGE | THURSDAY, MAY 8, 2014
[Marketing] Online Video Is Just As Expensive As TV Advertising
smarter - more profound - marketing strategy should focus on building a healthy mix of ads with great storytelling and the ability to produce, distribute and share video-based stories about your brand that you have created. content marketing. contextual marketing. marketing strategy. 'You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment. That works. Don''t be fooled.
BILL HARTZER | TUESDAY, SEPTEMBER 15, 2009
[Marketing] comScore Says Google Leads Internet in Brazil and India
NASDAQ: SCOR) has recently released a study that focused on Google’s dominance in two emerging Internet markets: Brazil and India. Even though Google seems to dominate the search market, Internet users tend to use Google in more in some markets than in other markets. In comparison, Internet users in Brazil and in India seem to be more obsessed with Google than in other markets. In some categories, Google is the only player of consequence, commanding considerably high market shares. comScore, Inc. In July, 2009, 29.8 percent). percent). Digg this!
DANNY BROWN | SUNDAY, OCTOBER 31, 2010
[Marketing] A Few Places to Catch Me This Week
Marketer Monday Chat on Twitter. The first place I’ll be is tomorrow’s Marketer Monday chat on Twitter , or #MMchat. Hosted by Jeff Ashcroft , Marketer Monday is part of The Social CMO brand , and visits a different topic each week with various marketing professionals. Jeff kindly invited me to co-host tomorrow’s chat, and the topic will be The Increasing Role of Content as an Engagement and Marketing Tool. I always feel “weird writing these types of posts. The places. You can follow or contribute to the chat via the #MMchat hashtag.
SOSHABLE | SUNDAY, MARCH 13, 2011
[Marketing] The Bing-Twitter-Tsunami Debacle: Intentions Speak Louder Than Tweets
It can also be an excellent venue for marketing and promoting a brand message. As Bing learned, attempting to sneak marketing into news of a tragedy under the guise of good intentions is an insult to the intelligence of the Twitter community. Bing Marketing: “Let’s Ride this Wave!. real social media marketing firm would have understood the community and the way that social media works to they point that they would have warned the Bing marketing department of this faux pas. Instead, marketers won and Bing lost. We have donated $100K..
STEVE RUBEL | THURSDAY, AUGUST 12, 2010
[Marketing] The Nine Types of Browser Home Pages - The Steve Rubel Stream
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 12 Aug 2009 The Nine Types of Browser Home Pages via technobabble2dot0.wordpress.com My colleagues in the UK have an interesting post up about the the nine most common types of browser home pages. tend to fluctuate between iGoogle and Google. Whats yours and why? am always interested in how users set patterns to bow they use the Net - if at all. just have the new tab page open when I launch Chrome. Fosseng said.
STEVE RUBEL | SATURDAY, AUGUST 21, 2010
[Marketing] Listen to the Doers - The Steve Rubel Stream
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 21 Aug 2009 Listen to the Doers Last night was among the more memorable of my career. had the unique opportunity to dine with social media strategists who work for three giants. Joining me were (pictured above left to right) Michael Brito from Intel, Tony "Frosty" Welch from HPs personal systems group and Richard Brewer-Hay from eBay. full summary is here. Sound easy? Its not. lot of us think we know what works.
GEOFF LIVINGSTON | TUESDAY, JANUARY 18, 2011
[Marketing] Please Retweet This
Almost every single one of us have asked for and have been asked to RT for a fellow marketer, friend, or simply a follower. In life on Twitter, it’s virtually impossible to move far into one’s career without being asked to retweet (RT) something. But as time passes, more and more influence formulas are tied to RTs as a metric. This impacts the value of receiving RTs, both positively and negatively. There seems to be people who will ask for a RT on just about anything they do. Given the lack of capital that is involved in kicking out a RT these days, does it mean anything?
WAXING UNLYRICAL | WEDNESDAY, MAY 9, 2012
[Marketing] When Opportunity Knocks
From Marcus, not just on content marketing, but on how to wake an audience up with a smart presentation style. If you’ve ever had an opportunity to attend a conference come your way and turned it down, thinking, “This isn’t directly related to what I do, what will I gain from it?”… read on. ve been out for the last few days, attending (and speaking at) the 2012 PRSA Counselors Academy in New Orleans. That’s Derek Skaletsky of Traackr, Gini Dietrich and Johna Burke of BurrellesLuce, in my breakout session.). Boy, was I wrong. who went out of their way to make me feel at home. It is?
MICRO PERSUASION | THURSDAY, JULY 1, 2010
[Marketing] Getting the Mosterous from Posterous - The Steve Rubel Stream
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 1 Jul 2009 Getting the Mosterous from Posterous Posterous has a number of little features that I absolutely love. Whats great is that they primarily benefit those of you who consume and engage with my content. For more, see the photos I attached to the end of this post.) like how transparent this is. Strange! From email?
MICRO PERSUASION | MONDAY, JULY 19, 2010
[Marketing] Why One Blogger is Shifting to Friendfeed - The Steve Rubel Stream
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 19 Jul 2009 Why One Blogger is Shifting to Friendfeed Cloudnotes is a gem of a little blog I have been reading for over a year. But now the writer, Marshall Preddy, is trying something new. Friendfeed Permalink Tweet Comments 10 Comments Jul 19, 2009 Adam Clark said. Maybe I should? Jul 19, 2009 Brent Hopkins said. havent.
KYLE LACY | MONDAY, FEBRUARY 14, 2011
[Marketing] Enhancing Offline Relationships with Social Media
Seth makes a brilliant example in his post, Old Marketing with New Tools : Cost and speed pressure means that when you get your car serviced, it’s unlikely you’ll be greeted by the mechanic himself, wiping his hands on a greasy rag, telling you exactly what he did to your car. Why do we tend to shorten experiences? Why… as a society… do we keep inventing new ways to make things faster, harder, stronger, and compiled. Technology has managed to help our society do more in less time. Instead, you’ll get a difficult to decipher printout. If you do it right.
JACOB MORGAN | MONDAY, AUGUST 2, 2010
[Marketing] How CRM and Social Media Evolved to Social CRM
CRM has helped companies over the past 15 years to become more efficient in the three pillars of the Front Office: Sales, Marketing, and Customer Service. I just arrived at the CRM Evolution conference and last night I attended a pre-show meetup where I had a great conversation with Brian Vellmure. Among one of the interesting things we talked about is how he and I (and others) got involved with Social CRM. We are both very involved with and interested in Social CRM yet we came about it from very different sides even though we arrived a the same point. It’s a great opportunity.
KIKOLANI | WEDNESDAY, NOVEMBER 30, 2011
[Marketing] 15 Wasteful Habits of Unproductive (and Unsuccessful) Part-Time Bloggers
Everyone thinks they should have a blog when they start marketing online; yet, you’d be surprised how many “bloggers” have no idea why they’re doing so. For example, I wasted over a year with my Network Marketing blog because I was not clear about who my target audience really was. This is a guest post by Dr. Bob Clarke. It’s hard enough to build a successful and profitable blog when you have all day and night to devote to it. The fact is, if you want to succeed as a part time blogger, you’d better bring your “A game” at all times. You Don’t Understand WHY You Want to Blog.
WHAT SPINKS THINKS | THURSDAY, OCTOBER 10, 2013
[Marketing] The Upside of Limited Means
They make sense, especially for startups that are post product-market fit. 'There’s 2 pieces of advice that I hear frequently given to founders: 1. Never run out of money. When you run out of money, you die. Raise enough money to give yourself 18 months of runway. Now I get why this advice is given. That said, you shouldn’t just accept advice because it’s common. think a lot of startups consider these two “rules” to be an absolute, which is why startups today are so quick to fundraise. Yes, it’s definitely a scary time. All the fluff just fades away.
SOCIALNOMICS | WEDNESDAY, MARCH 30, 2011
[Marketing] Salesforce to acquire Radian6 for $326 Million
com is gaining the technology and market leader in social media monitoring, said Marc Benioff, chairman and CEO, salesforce.com. Whether you currently use Radian6 as part of your marketing, communications, research, customer service, or any other initiatives you can be assured of our commitment to your business. Salesforce.com will pay $276 million in cash and $50 million in stock for social media monitoring company Radian6. Radian6 started in 2006 and they are based in Halifax, Nova Scotia. Radian6 has been able to capture many major clients including GE, Dell, Pepsi and UPS.