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  • CHRIS BROGAN  |  THURSDAY, SEPTEMBER 23, 2010
    [Marketing] Improve Your Pitch’s Chance of Survival
    write about human business and how things can work or not work for sustainable, relationship-minded business. I don’t write about software unless it’s in the context of human business or marketing. Tags: communication marketing We’re all in a rush. Sometimes, this translates into our attempts at human communication. At the same time, we’re all overwhelmed and have way too many things vying for our attention. This is the perfect storm of ways not to be seen. The RIGHT Influencers. I’m lucky enough to have a large audience. Read their last 10 posts.
  • WRITTENT BLOG  |  WEDNESDAY, OCTOBER 9, 2013
    [Marketing] 35 Killer Blog Post Ideas for an Awesome Business Blog
    The post 35 Killer Blog Post Ideas for an Awesome Business Blog appeared first on Writtent.com: Internet Marketing Blog. To build an awesome business blog, regular updates and original quality content are unquestionable. The task itself is quite challenging, and one of the first questions raised is where to get the ideas? How do you come with content so magnetic it will both draw traffic and spark interest of prospects and clients to be shared everywhere online? Always stay on top of what is going on, and try to be the first one who covers the news. Company History. Single Day In Life.
  • MYRLAND MARKETING  |  MONDAY, JULY 26, 2010
    [Marketing] WHAT PROBLEMS DO YOU SOLVE?
    Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense WHAT PROBLEMS DO YOU SOLVE? Share this on Reddit Tagged as: Business , Clients , David Meerman Scott , Facebook , Marketing , PR , PR Pitch , Problem-Solving , Public relations , Social Media , Word of Mouth { 1 trackback } Tweets that mention WHAT PROBLEMS DO YOU SOLVE? -- Topsy.com July 26, 2010 at 8:11 am { 14 comments… read them below or add one } Jayne Navarre July 26, 2010 at 9:03 am What problems do I solve for my clients?
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 15, 2013
    [Marketing] Announcing @SocialEmployee (McGraw-Hill) Book & Book Trailer
    The Social Employee has a little bit of everything—from the social journeys of innovative brands to industry-leading insights, models, and strategies from some of marketing’s most prominent thought leaders. Mari Smith , author, The New Relationship Marketing , and coauthor, Facebook Marketing. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College; author, Strategic Brand Management. Jennifer Aaker, General Atlantic Professor of Marketing, Stanford University, and coauthor, The Dragonfly Effect. Download a free chapter. click here).
  • VIPER CHILL  |  SATURDAY, SEPTEMBER 3, 2011
    [Marketing] It’s Here.
    Many of you have seen the case studies of marketers – who clearly already know what they’re doing – building another successful website. There’s more documentation on ‘how to make money online’ than most subjects out there, yet I can safely say that 99% of people who try to replace their offline income fail to do so. Inspiring? Without a doubt. But obviously there’s still something missing. For a long time I wondered what it would take to fill that gap. Then the answer came to me. Or rather, she did. How’s that for an introduction?
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 15, 2014
    [Marketing] Fix Your Social Media and Website Message Conflicts
    Anyone in a prominent marketing role knows that periodically, it’s important to go through the process of changing and/or refining company messaging or positioning. Finding Positioning Changes Accenture is a company I track in my Interbrand 100 market landscape that I keep in Rival IQ (my firm). So far, Accenture has done a flawless job at making their new positioning consistent across their web presence. I’ll leave the discussion on the value and what these changes mean to Accenture and their competitors in this market. Did Social Media Get Left Behind? Why not?
  • SOCIALFISH  |  FRIDAY, APRIL 12, 2013
    [Marketing] [IMPORTANT] Big changes at SocialFish
    Lindy and I have joined the Marketing, Interactive, and Technology (MIT) team at ICF Ironworks. Deep breath.  We have very exciting news to share – and no, it’s not baby news yet. (We’re on full on baby watch – Lindy’s baby boy is due to arrive literally any minute, and yes, she’s getting VERY cranky about the wait now.). We’ll be working for ICF full time, and bringing our current clients along with us. We’ll be able to offer them a whole bevy of expanded technology services, which we’re very excited about starting to explore.
  • ALMOST SAVVY  |  MONDAY, APRIL 6, 2009
    [Marketing] Virtual Personal Space | Almost Savvy
    Whether at a live networking event or connecting with people through virtual social networking sites, no one want to receive sales pitches, marketing emails, and links to buy the “latest, greatest product on the market guaranteed to make you rich in just 10 days.&# It is important to allow others to have a glimpse into our “real&# selves in order to find?a When we come out of the gate promoting our products and services, people are turned off and?tune tune us out. basis for a connection (expertise, interests, location, etc.)?and Is there risk in this? Have you ever?felt
  • TWITIP  |  THURSDAY, FEBRUARY 11, 2010
    [Marketing] How To Follow Any Twitter List In An RSS Reader
    Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Mana Ionescu @manamica Digital marketing strategist with a large international bank, SCUBA diver, supporter of sustainable practices, major gadget geek, Chicagoan How To Follow Any Twitter List In An RSS Reader 15 Editor’s Note: Here’s a quick little post with a great idea. never even thought of organizing list following this way! Great tip, Mana! Then follow the flow. Copy URL of list. Happy reading! Awesome!
  • ARI HERZOG  |  THURSDAY, SEPTEMBER 30, 2010
    [Marketing] 9 LinkedIn Users Describe Themselves
    Summary : Co-founder and partner at Bonsai Interactive, offering smart marketing and social media business solutions, as well as mobile applications and social education. Blog featured in the AdAge Power 150 list as well as Canada’s Top 50 Marketing Blogs, and won the Hive Award for Best Social Media Blog at the 2010 South by South West festival. Spoken at TEDx and regularly quoted in publications and news media, including Marketing Magazine, Canadian Marketing Association and City News Toronto. Featured in Marketing in 2010 book. Consumer/lifestyle marketing.
  • THE MARKETING BLOG  |  THURSDAY, SEPTEMBER 18, 2008
    [Marketing] SMTP Settings in MediaWiki
    Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Web search engine YouTube Zemanta Top Posts yatra.com v/s makemytrip.com 10 Reasons to Work for a Startup [#whyworkforstartup] Plug 2 Surf Whiz : Tata Indicoms Internet Card Blogs Blogcatalog Favorite Blogs Becky@customersrock Dr. Ralf Klamma Jaffejuice Kiruba Shankar Marketing Over Coffee marketing.fm php.ini file [mail function] ; For Win32 only. Theme: Pressrow
  • SPIN SUCKS  |  TUESDAY, AUGUST 31, 2010
    [Marketing] You No Longer Control Your Company's Brand | Spin Sucks
    Let them help you with customer service, new products/services, and market research. heard an interesting comment on NPR this morning that social media use for companies without traditional brick and mortar establishments is more challenging, and may not be an appropriate way to spend marketing dollars. The ONLY marketing we do for Arment Dietrich is online. 17, 2010 #FollowFriday: The Bike Whisperer A Rose By Any Other Name…Might Not Be As Marketable Blog: Share Your Link Love Spinonomics Attire Not Appropriate for Public Speaking Arment Dietrich Is No Longer a PR Firm?
  • IMAGINE YOUR REALITY  |  MONDAY, JULY 19, 2010
    [Marketing] What connecting can mean
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Let me tell you now what I believe it can mean, provided a person is willing to re-orient his/her perspective about it. What connection can mean is the ability to think of other people you can introduce someone to, in order to help both people. And to me that’s the point of connection. approach connection as a kind of game.
  • IMAGINE YOUR REALITY  |  TUESDAY, AUGUST 10, 2010
    [Marketing] Return on Relationship
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? But I think another phrase that social media has introduced or at least emphasized is Return on Relationship (ROR). The difference between these two terms is important to understanding how business is changing. Return on Investment is focused on the bottom line, “What’s in it for me&#. Imagine Your Reality.
  • IMAGINE YOUR REALITY  |  MONDAY, AUGUST 30, 2010
    [Marketing] How to lose credibility on a social networking site
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? personally think the reason for that is simple. It all boils down to the fact that you have a semi-permanent medium of text, which people can look at and reference. If you make a mistake via text it can stay with you a lot longer, if people know where to look. Don’t rely on spellcheck alone, which will miss some words.
  • IMAGINE YOUR REALITY  |  SUNDAY, SEPTEMBER 26, 2010
    [Marketing] Networking and Relationships
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Only thinking about yourself and what you’ll get means you’re ignoring everyone else and in the process ignoring opportunities where you could help other people. Imagine Your Reality. All Rights Reserved. This site is powered by WordPress and uses the theme called Basic Simplicity by Michael Janzen
  • WRITTENT BLOG  |  THURSDAY, MARCH 20, 2014
    [Marketing] How to Write a Blog Post in 30 Minutes
    However, learning to improve your efficiency can only make you a stronger content marketer. Keep in mind, this is only one process, but it’s a process I’ve refined over the past few years as a professional content marketer. The post How to Write a Blog Post in 30 Minutes appeared first on Inbound & Content Marketing Hub. Image credit: Flickr. What can you do in 30 minutes? You can lose yourself in an episode of your favorite half-hour show on Netflix. You can get distracted by Facebook and fall into a black hole of unproductiveness. Here we go! Before you start: 1.
  • DESIGNINGSOCIALINTERFACES.COM  |  MONDAY, AUGUST 24, 2009
    [Marketing] Main Page - Social Patterns
    Social Media Social Objects Tuning In Following Filtering Recommendations Social Search Realtime Search Conversational Search The Notificator Pivoting Marketing Monetize Underpants Gnomes 5+ Anti-Patterns The Password Anti-Pattern Potemkin Village (antipattern) The Ex-Boyfriend Antipattern Cargo Cult (antipattern) Dont Break Email! Whats a pattern? Contents 1 Social Patterns & Best Practices 1.1 Principles 1.1.1 Fundamental Principles 1.2 Self 1.2.1 Engagement 1.2.2 Identity 1.2.3 Presence 1.2.4 Reputation 1.3 Activities 1.3.1 Collecting 1.3.2 Broadcasting & Publishing 1.3.3
  • ARI HERZOG  |  THURSDAY, DECEMBER 22, 2011
    [Marketing] What Facebook Likes Really Mean
    It takes a fraction of a second to click a button indicating you like a page, so what does it really mean to marketers when they see people liking them? “Since not all Facebook fans are loyal customers, this gives marketers an opportunity to leverage the social network to encourage purchases and loyalty among their fans,” the eMarketer article explains. recent survey indicates a mere 24% of Facebook likes come from genuine customers who like the brand. This confirms the belief that social networking sites are social identity sites. Thanks for the inspiration, Marsha !
  • WAXING UNLYRICAL  |  TUESDAY, JULY 12, 2011
    [Marketing] MeasurePR: Why Are AVEs Still Around?
    Jen Zingsheim is Vice President of Products and Services for CustomScoop , driving product development plans to better meet the needs of public relations and marketing professionals. Guest post by Jen Zingsheim. [Ed: since I was out last week, the always-wonderful Jen Zingsheim agreed to moderate #measurePR. Here's her quick recap. and thank you, Jen!]. On July 5, the #measurePR chat discussed AVEs, specifically a Wall Street Journal Numbers blog post that challenges the notion that publicity can be equated with paid advertising. The conclusion was: not likely. Should be fun.
  • STEVE RUBEL  |  THURSDAY, SEPTEMBER 9, 2010
    [Marketing] Google Opens Internet Stat Center - The Steve Rubel Stream
    The database is searchable as well and anyone can submit a statistic here. ( via delicious ) advertising google marketing Resources stats Permalink Tweet Comments 4 Comments Sep 09, 2009 Siobhan ONeill said. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The site is hosted on the Google.co.uk domain but the statistics are global. The data on the site is pulled from a variety of sources that includes BusinessWeek, Comscore, eMarketer, HarvardBusiness.org, Hitwise, IAB, Nielsen, and others.
  • VIPER CHILL  |  MONDAY, FEBRUARY 1, 2010
    [Marketing] How I Really Built a Blog with 6500 Subscribers
    admitted that as an experienced and award-winning internet marketer, I felt like a failure when my blog only reached 500 subscribers after 7 months of hard work. Reply uniq says: February 7, 2010 at 8:18 pm damn that last paragraph… Reply Glen says: February 9, 2010 at 5:00 pm I’m quite proud of it Reply Conseguir un blog de éxito: Dos buenos… « Marketing Online Blog | Posicionamiento web en buscadores (SEO) | Redes Sociales says: February 9, 2010 at 6:23 pm [.] Home What the F ? Cloud Living Say "Hi!" This post is for you as well. Not really. Absolutely.
  • DIRECT MARKETING OBSERVATIONS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Marketing] What or Who will Continue to Shape our Social Media World?
    especially when it comes to digital, social media, and marketing. It’s cool to think about the future. With that being said, I started to think of who or what will continue to astound me in regards to pushing the social media envelope. Here are 10 things or people that will continue to move the dial for us. These are not in any particular order. Video -The number of videos viewed on YouTube every day is 2 billion. Let’s just say that people would rather watch video then read or write. It’s social messaging at it’s finest. Does it have a shelf life though?
  • BARE FEET STUDIOS  |  THURSDAY, APRIL 14, 2011
    [Marketing] A Conversation About Social Media Influence #SMSHI
    For Tara Coomans : (Based on your marketing experience and socmed practice) – are clients interested in understanding and/or measuring influence factors – what different strategies do you based on the type/size company – what do you see as the failings of online influence measures – case studies and real examples are very welcome. Stay tuned; I will be updating this post! Please add your opinions/question in the comments or on Twitter; we are using the hashtag #SMSHI. This conversation will run from 10 am – 10:40 am HST today, April 14. Make some donations.
  • THE RELATIONSHIP ECONOMY  |  TUESDAY, JUNE 11, 2013
    [Marketing] Measuring The Whole Not Just Some of The Parts
    Whether it be a process, a product, some form of media, people, markets and all things tangible that can be measured and correlated to the achievement of results.  We even consider some of the intangibles like the number of followers, fans tweets, like’s and friends as a measurement that means something to the recognition of a brand in the minds of buyers. Sometime in the near future the next generation of business leaders will look back on today’s business practices and wonder whether we really cared about results. Or at least we thought they did. The rest is.,
  • ADAM SHERK  |  WEDNESDAY, JANUARY 20, 2010
    [Marketing] Top 10 Reasons The New York Times is Really Putting up a Paywall
    The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? There is additional information in the NYTco press release , and Jim Romenesko and others have published the staff memo. Most likely the result will fall somewhere in between. But I gave it a shot. It happens.
  • IMAGINE YOUR REALITY  |  THURSDAY, JULY 12, 2012
    [Marketing] Why Successful Businesses need a Business Coach
    You use that day to track your weekly efforts, plan next week’s goals, review your marketing and sales actions and plan, attend to your internal business processes and communication, and develop content that will be used during the rest of the week for your business. Most of the time people think that a business coach is needed when a business is in trouble. And that is certainly true, but sometimes even successful businesses need a business coach. For example, you might be bringing in lots of sales and not have time to attend to specific business tasks that need to be done.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, AUGUST 8, 2012
    [Marketing] Is Branding Or SEO More Valuable?
    When it comes to marketing your business, you have to give some serious thought to priorities. As much as I believe that SEO is unavoidable, when it comes down to pure marketing value, branding is a lot more important. Many companies have gone online to build a website and start marketing only to consider how they will rank in the search engines, and nothing more. Branding is a total marketing perspective. One question that you’ll have to answer early on is this: Is branding or SEO more valuable to your business? And that’s an important distinction.
  • THE BLAKERY  |  WEDNESDAY, OCTOBER 17, 2012
    [Marketing] I Know This Much Is True
    As an entrepreneur there are a few things I’ve realized about opportunities. I’ve learned that when you put a lot of energy into something (like marketing), you must be patient for the universe to manifest the right opportunities for you. I’m 28 years old. That means that I’m smarter about myself than when I was 25, and definitely 21, and even more definitely than when I was 16. still need to work on my grammar, especially via text. will never be one of those woman who walks around in perfect outfits, and perfect hair and a spotless house. But now I do.”.
  • JACOB MORGAN  |  TUESDAY, JUNE 22, 2010
    [Marketing] Where does PR fit Within Social CRM?
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Where does PR fit Within Social CRM? View Comments June 22nd, 2010 Last week I had the pleasure of presenting at PRSA in New York (thanks Deirdre!) Second I did it for myself, selfish I know, but I’ve been thinking about where PR fits within the SCRM landscape and wasn’t too sure so I thought I’d task myself with figuring it out. Please let me know what you think! View more presentations from Jacob Morgan. You can follow any responses to this entry through the RSS 2.0
  • SOCIAL MEDIA CITIZENS  |  THURSDAY, MARCH 4, 2010
    [Marketing] Extremely funny social media roundup by Marcus Brown
    It’s the technology in the hands of almost ALWAYS CONNECTED PEOPLE that make it so powerful.” by Harvey Blume Find On Facebook Fan Page SMC Co-Founders Of: Visit SOCIAL MARKETING FORUM   SMC support: Lifestream #Wall Street : Money Never Sleeps - has anyone seen it yet? Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Extremely funny social media roundup by Marcus Brown March 4th, 2010 by Giedrius Ivanauskas Leave a reply » Share I just have to share this with you. So what are your thoughts about social media?:)
  • KIKOLANI  |  WEDNESDAY, JUNE 20, 2012
    [Marketing] How to Use LinkedIn to Connect with Top-Drawer Freelance Clients
    One is to actively market yourself on LinkedIn to prospects you identify. The other is to use a passive-marketing approach. We all love inbound marketing, don’t we? Begin by reconnecting with every editor or marketing manager you’ve worked for in the past. Marketing won’t get a lot easier than this. This is a guest post by Carol Tice. For freelancers, LinkedIn is the 21st Century phone book. Increasingly, when companies want to hire a freelancer, they don’t ask around their network. One wanted me to write for their airline magazine.
  • PROACTIVE REPORT  |  FRIDAY, JUNE 25, 2010
    [Marketing] Social Media Adoption: Higher Education Beating Business
    Senior Fellow and Research Chair of the Society for New Communications Research and Chancellor Professor of Marketing at the University of Massachusetts Dartmouth and Eric Mattson, CEO of Financial Insite Inc., a Seattle-based research firm. While we might think of universities and the academic world as a conservative space they’re streets ahead of business when it comes to social media adoption. Ninety-five percent of colleges and universities use at least one form of social media to recruit prospective students. Blogging: 22% of Fortune 500 have a corporate blog. 42% of the Inc.
  • MINDJUMPERS  |  MONDAY, OCTOBER 18, 2010
    [Marketing] The New Facebook Groups Explained
    Facebook Changes Their Pages – What Does It Mean For Your Marketing Potentials? Tweet When it comes to Facebook’s different functions and products, the confusion is many times never ending for the general users. New changes are constantly being made, so I’m going to try and sort out the confusion a bit by explaining how to use the new groups. First of all, the new groups differ a lot from the groups that we have known so far. For instance like in the case of a team of collaborators or a group of people who needs to organize a trip, just to name a couple of examples.
  • SOCIALFISH  |  WEDNESDAY, AUGUST 13, 2014
    [Marketing] What You Need to Know Before You Install Facebook’s Messenger App
    How to Lead Your Way to a Social Organization 3 Reasons Why Content Marketing Doesn’t Work for Associations BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups [Cool Infographic Friday] Big Data Big Profits Association Social Media: ASCD [Case Study] Have you crossed the mobile threshold? This post originally appeared on Mizz Information. ———— This morning when I logged onto Facebook (yes, still trying to break the habit), several friends were talking about Facebook forcing users to install Facebook messenger. Messenger is much faster. Image credit ).
  • JOEY STRAWN  |  WEDNESDAY, JULY 21, 2010
    [Marketing] Content Hunters: Social Media Edition
    Why is it then, that so many communicators and marketers simply say their piece and move on? How should you roll out your content so that different sects of your market can take it in?  So you’ve written a great blog post, it gets more traffic and unique readers than ever before. Your content should be part of your marketing strategy and you’d never make a great commercial and say, “I spent a lot of time and energy making this great and persuasive, I’d like it to run on one radio station only the one time for maximum effect.&#. Content Amortization.
  • ARI HERZOG  |  SUNDAY, JANUARY 23, 2011
    [Marketing] Tracing the Evolution of a Blog
    I didn’t always write about media and marketing. Perusing my older stuff from 2007 and 2008, diversity is a good term to describe my blogging style. wrote about apartment life, the weather, animals, food, music, and sustainable development. Over the course of a few months in mid-2008, I began interspersing my personal thoughts with content people enjoyed reading, liking, and commenting. sample that stick out: Puberty of Talking Books. Foray into iTunes Music Store. Insects Talk via Plant Telephone. Project Yourself with Holograms. Blogs I Like (and my first roundup).
  • CHRIS BROGAN  |  THURSDAY, APRIL 14, 2011
    [Marketing] Want
    Marketers are In the Want Business. But most really successful marketers are most definitely in the business of selling wants. Marketers are in the want business. business humanbusiness marketing thinkingJustin Kownacki ‘s first big web TV hit, Something To Be Desired, had the tag line, “What do you WANT?&# It was an underlying theme of the series, though ridiculously subtle unless you were looking for it. The question is really powerful, isn’t it? “What do you want?&#. What Do Buyers Want? Buyers don’t want your product. wanted it.
  • SPIN SUCKS  |  MONDAY, APRIL 11, 2011
    [Marketing] Invisible Boundaries: Expats and Social Media
    first discovered Spin Sucks when Gini Dietrich wrote Why Brogan’s Bigger Ear marketing is wrong , and loved the way she treated Martyn Chamberlin , her critic. Global brands need to recognize that those who are vocal on social media are more important to their market share than another aggressive multinational moving in. John Falchetto , the serial entrepreneur, has worked on three continents helping other expatriate entrepreneurs to start-up, grow, and succeed in challenging environments all around the world. Rules regarding how to deal with others, online or off, are essential.
  • CONVERSTATIONS  |  WEDNESDAY, APRIL 6, 2011
    [Marketing] Writing With FastPencil
    Inspired by Doug Mitchell's book The MultiThread Marketer (review coming soon), I started putting together archives of ConverStations into book form on FastPencil a few nights ago. Not all of the posts, just the best of them. FastPencil makes it very easy to organize and publish your book to Amazon as Doug has done with his book. So I'm doing likewise. At 22,000 words  and two years of archives still to go through, I might break things up into two volumes (one talk, one tech). More to come. Maybe you should start working on your book, too.  . Books Cool Tools
  • WRITTENT BLOG  |  TUESDAY, FEBRUARY 25, 2014
    [Marketing] A 22-Point Blog Post Checklist: Before You Hit the “Publish” Button
    This tactic doesn’t work, and in fact, Google’s own guidelines advise content marketers to “ write naturally.” To learn how to define your brand’s unique voice, check out 14 Tools for Writing a Content Marketing  Style Guide for Your Blog. Here are a few examples of calls to action formats you can use: To increase blog comments : What do you think of these content marketing hacks? To enhance your crawl rate: Check out more blogging tips in our recent article, Inbound Marketing vs. Content Marketing – What’s the Difference? And guess what? Sophistication level.
  • DIVA MARKETING BLOG  |  WEDNESDAY, FEBRUARY 2, 2011
    [Marketing] Who Is Reading Your Blog May Be A Delightful Surprise
    That's exactly what happened to Diva Marketing. write about social media marketing, how it impacts branding and can be used to build stronger relationships. As expected marketers pop by and people who are curious about new media. Found reviews and mentions about Diva Marketing from following links in from my stats. . tobydiva   Diva Marketing. The very smart Nancy White , Full Circle , once told me. when you send your blog or community site into social cyber space it's never totally yours alone again. How do I know? Toss of a pink boa to you Amanda! of course.
  • DIVA MARKETING BLOG  |  MONDAY, JANUARY 23, 2012
    [Marketing] Managing Your Brand & Personal Social Media "Friends"
    Smart marketers began to develop guidelines or house rules that set expectations for both sides of the conversation. For the most part, social networks and social media were never really intended for business communications. Expect for LinkedIn of course. Think about it. Facebook, Twitter and even Google+ began life helping people connect to family and friends. In that context it made total sense that you would  "friend" someone you wanted to invite into your digitial world. . Before we knew it enterprises were stepping into the game. Some smartly. Some like a bull in a china shop.
  • MYRLAND MARKETING  |  THURSDAY, AUGUST 19, 2010
    [Marketing] THE SEARCH FOR YOU
    Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE SEARCH FOR YOU by Nancy Myrland on August 19, 2010 Because Social Media and Social Networking revolve around connection to other people, which then leads to developing relationships, it’s important to monitor activity that is directly related to you. People don’t have to take time out of their busy day to do this, but they do, so I like to say thanks. Mine is  @NancyMyrland. Let’s take a look. Digg this!
  • KIKOLANI  |  FRIDAY, DECEMBER 9, 2011
    [Marketing] Fetching Friday – Resources Mashup & Wonderful World
    Proving Trust on the Web – For those of us who’ve been deep in the trenches of online marketing for years, the question of who to trust may seem inane. Small Business Social Media Tips From the Pros – Small business social media marketing: hot tips from the pros on how small businesses can use social media to get more clients. How to Create a Jaw Dropping Social Media Strategy in 5 Steps – Like most marketing plans, social media channels need to go through the following five goals in order to produce the kind of results that are truly profitable.
  • WEB METRICS GURU  |  FRIDAY, OCTOBER 8, 2010
    [Marketing] Online Search Meets Social Advertising
    Speakers included Don Steele, VP, Digital Marketing at MTV, Brett Wein, Sales Director at Facebook and Dale Durrett, Director, Eastern Region Marketing Solutions at LinkedIn. Comedy Central has inside knowledge of when some programs on it’s roster come up and if they can anticipate a sharp demand in the audience searching for terms associated with a show or guest, etc.   I compared that to “insider trading&#.     That got a weird response but in a way, don’t they jail people for doing the same exact thing in financial markets? Times Square location. 
  • SOSHABLE  |  FRIDAY, JUNE 29, 2012
    [Marketing] The Rise of “Fake” Viral Videos
    Every marketing department or digital marketing agency dreams of hitting it big with a viral video that is not only popular, but also benefits their brand in some way. Digital marketers are tip-toeing a fine line between creative and deceptive advertising. Digital marketers need to own their creations. There’s nothing wrong with a branded viral video. Unfortunately, many brands are attempting to hide their involvement in viral videos by making it seem like the video was created by ordinary individuals. Are You My Man in the Jacket? is an infamous example.
  • SPIN SUCKS  |  TUESDAY, JULY 14, 2015
    [Marketing] The CrossFit PR Nightmare
    Related Stories How Communicators Can Help Their Favorite Charities Four Content Marketing Lessons from Anthony Bourdain Choosing a Brand Name to Fit Your Business. By Zachary Evans. Last week a company I had zero opinion about previously, ensured I will absolutely never give them a single cent of my money: Enter the CrossFit PR nightmare. This wasn’t through some huge story breaking about shady business ethics, or because of a quality issue with their product. It was through a tweet, and the company’s response to those who had a similar feelings as I do about it.
  • WAXING UNLYRICAL  |  MONDAY, NOVEMBER 10, 2014
    [Marketing] Monday Roundup: Blogging for Veterans
    Here’s how you make marketing people love. Why: If you’re blogging as part of your marketing efforts, is it in the TOFU, MOFU or BOFU stage(s)? Seeing as how tomorrow’s Veterans Day, I thought for today, we’d focus our roundup on content from blogging veterans; what it’s like, what their tips are, and how they keep going. WUL is coming up on five years (five! FIVE!), and I remember how, when I was just getting started blogging, I wondered how people could keep at it for years and years and years. I guess this is how. 1. Had your content stolen?
  • JOSH S PETERS  |  THURSDAY, SEPTEMBER 9, 2010
    [Marketing] To be continued (very soon)
    Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » To be continued (very soon) To be continued (very soon) Written on September 9, 2010 by Josh Peters in Social Media 3 Comments - Leave a comment! Right now when I’m writing this it’s somewhere near 1 am and there is a cool mountain breeze blowing through a home that 50+ years ago cost only $18,000 and the proud young man and his new bride paid a monthly mortgage of just $87. The house belongs to one of the greatest men I have ever known, my grand father.
  • DANNY WHATMOUGH  |  WEDNESDAY, MAY 14, 2014
    [Marketing] 8 social media stats you need to know right now
    Global Web Index has just released its Q2 2014 report giving the latest figures for social media usage and engagement across more than 30 global markets. Of the 32 markets assessed, there are only three where Facebook doesn’t come out on top – China, Russia and Japan…. We’ve looked through the report and pulled out the eights statistics that we think you need to know to inform your global social strategies. Twitter has overtaken Facebook to claim first place in Japan and has seen a 7% rise globally. This has major implications for geo-targeting and analytics data.
  • WRITTENT BLOG  |  THURSDAY, FEBRUARY 6, 2014
    [Marketing] 11 Signs Your Business is in Dire Need of Blogging
    Does it feel like your business is stuck in a bit of a marketing rut? If you’re sick of struggling to determine the worth of your marketing, you’re not alone. However, inbound marketing methods are much easier to track, and they’re more effective. To learn more about just how easy it is to monitor the success of content marketing, we recommend Blogging Metrics: How to Find and Apply Actionable Intelligence.  2. Business blogging is actually an amazing tool for generating more, better-qualified leads: image credit: inbound marketing agents. Improve your SEO.
  • SOCIALIZED  |  THURSDAY, SEPTEMBER 24, 2009
    [Marketing] Using Facebook Fan Pages Effectively
    based interactive marketer Rosetta, found that 59% of the 100 leading retailers, including Best Buy, Kohl’s and Wal-Mart, are using Facebook. My latest Talent Zoo Column looks at Facebook Fan Pages and how to make the most of them. Here’s an excerpt: Several people have told me recently they don’t think their Facebook pages have as many fans as their brand seems to call for. They asked me what they were doing “wrong” and how to improve their pages. think one of the issues here is the inflation of language so pervasive in social networking. You can read the rest of the article here.
  • WWW.HOWELL-MARKETING.COM  |  SUNDAY, OCTOBER 31, 2010
    [Marketing] Pros & Cons of Applying Social Media to Traditional PR Campaigns
    WELCOME ABOUT SERVICES BLOG NEWS WELCOME ABOUT SERVICES BLOG NEWS Top WELCOME ABOUT SERVICES BLOG NEWS The Huffington Post features Howell as one of "16 Brilliant Business Minds on Twitter" Read the article Get In Touch HOWELL MARKETING STRATEGIES 408 S. As I will continue to "preach," I believe that social media DOES NOT REPLACE traditional PR and marketing, but IT IS A WAY TO LEVERAGE what already works. agree with Amy’s points about the advantages of applying social media strategies to traditional PR and marketing campaigns. Click Here for more information. and night.
  • SOCIAL MEDIA CITIZENS  |  WEDNESDAY, FEBRUARY 10, 2010
    [Marketing] 5 Reasons why Facebook is better than Twitter
    Users can store and share much more information about themselves in order to show who they really are or more importantly for marketers how they want to be seen (creating needs in real time). It’s the technology in the hands of almost ALWAYS CONNECTED PEOPLE that make it so powerful.” by Harvey Blume Find On Facebook Fan Page SMC Co-Founders Of: Visit SOCIAL MARKETING FORUM   SMC support: Lifestream #Wall Street : Money Never Sleeps - has anyone seen it yet? Even though, I’ve noticed that the past year was all about the Twitter. The 5 Reasons: Size. Does the size matter?
  • STAY N' ALIVE  |  TUESDAY, SEPTEMBER 3, 2013
    [Marketing] The Future of Local News WILL Disrupt Facebook
    Now we find both print and video orgs, especially at the local level, competing against each other in a market where they previously did not compete. The difference between now and before though is that local news orgs have a monopoly on their local markets. At KSL.com , owned by a former employer of mine, they had the market on classifieds , perhaps the only market in the USA to overtake Craigslist in traffic and community. I am often asked, "will Facebook ever go the way of MySpace?" The answer lies in the local news orgs. People are seeking their news online.
  • PROBLOGGER  |  MONDAY, JUNE 23, 2014
    [Marketing] Blogging Like a Shark: 10 Secrets to Bootstrapping Your Blog into a Business
    Shark marketers are at the top of the promotional food chain but not because they use force or deception. In today’s competitive times, bloggers need to bootstrap intelligently to stand out from the scores of new blogs and brands with million dollars content-marketing budgets. Predatory Marketing Tactics Don ’ t Work Anymore. Shark marketers rarely if ever address themselves as “experts.” Contrary to popular belief, the idea of bootstrapping is not based on using free marketing to spread the word about your brilliant idea. Market with a Magnet.
  • SPIN SUCKS  |  TUESDAY, JANUARY 10, 2012
    [Marketing] SEO Relevancy: Assessing the Value of Schema
    That’s good news for marketers executing strategies to establish more relevancy in their niches. John Trader is public relations and marketing manager with M2SYS Technology , a recognized industry leader in biometric identity management technology. He has PR and marketing experience working in the financial, publishing, non-profit, entertainment, sales training, and technology sectors. Today’s guest post is written by John Trader. The race to the top of search result pages is getting more fierce as search engines drive more and more traffic and revenue to businesses.
  • THE BLAKERY  |  WEDNESDAY, FEBRUARY 9, 2011
    [Marketing] My Video Response To Malcolm Gladwell Controversy–Does Egypt Need Twitter?
    For example here is a tweet I saw from marketing blogger @JeffJarvis: And this is my response. Last week I saw quite a few tweets flying around that I found unsettling. They were in response to Malcolm Gladwell’s comments on the Egypt Protest in his article in The New Yorker “Does Egypt Need Twitter?&#. Social media is an important new channel, but people have been staging coup s for centuries. The medium has changed, but the message has not. Let’s not forget the important issue here–the actual people and social turmoil. That’s the story.
  • SOCIALNOMICS  |  TUESDAY, FEBRUARY 11, 2014
    [Marketing] Blog Makeovers: Tips for interesting content that will drive customers straight to your brand
    Marketers know this and are looking to better understand how to develop content that will help drive consumers to their products and services. Social Media Examiner’s 2013 social media study found that 58 percent of marketers are blogging, 62 percent want to learn more about it and 66 percent plan on increasing blogging activities. Their strategy earmarks eContent to improve SEO rankings and increase traffic, conversions and revenue. “We’re in the most competitive market in the world,” says John Yazbeck, director of sales and marketing for the hotel. It’s like magic.
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, MAY 9, 2013
    [Marketing] Does It Really Matter?
    Consumers buy stuff that really doesn’t matter but the marketing message and the hype made it sound like it mattered.  It is time we start asking ourselves does it really matter. The roads in life can take you too many places. Some places don’t matter as much as others but sometimes we don’t realize what really matters until we get to a place of recognizing what really matters. In a world that is filled with constant change you have to first learn what doesn’t matter in order to understand what really matters. So What Really Matters?
  • MOBILEGROOVE  |  THURSDAY, APRIL 12, 2012
    [Marketing] Mobile Search App Review & Road Test: Biznar
    GBY) available in your ‘Settings’ However, our requirement (even demand) for more personal and precise search services and results on our personal mobile devices opens the door for dozens of alternative search engines to make their mark — and gain market share. That’s a good idea since the Web includes good and bad source material, old and new articles, legitimate and not so legitimate scholarship and a whole lot of marketing — all of it warehoused for some period of time by the time your search query comes along. Why “alternative?” The test drive.
  • SOCIALFISH  |  THURSDAY, OCTOBER 3, 2013
    [Marketing] Secure your spot today for Monday’s Association Palooza II!
    Hear from your association peers at PMMI , American Podiatric Medical Association ,  Mortgage Bankers Association , American Historical Association  and Intelligence and National Security Alliance  about how they’re successfully leveraging technology – including mobile apps, email marketing, and responsive and adaptive design – to deliver superior experiences to members.  As an Association Palooza II attendee, you’ll walk away with valuable resources to bring back to your association. Alicia Roundy,  Director of Marketing, Mortgage Bankers Association.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, DECEMBER 23, 2013
    [Marketing] The Best Gift You’ll Ever Get or Give
    Marketers surround us with messages and images of the latest styles in clothes, the hottest technology, the coolest toys, the most popular gadgets and the most popular things by demographic, sociographic and every other type of “graphic” we they can imagine. Finding the right gift for someone can be hard. know that I am not good a picking out the right gift for my wife so every year I ask her for a list but that seems to take away from the spirit of giving. Brands make most of their money during the holiday season because it is when we spend the most money on gifts.
  • KIKOLANI  |  FRIDAY, FEBRUARY 10, 2012
    [Marketing] Fetching Friday – Resources Mashup & The FitDesk
    The Marketer’s Guide to Quora – Learn how to use Quora’s question and answer network to build your professional brand, demonstrate your expertise, and monitor mentions about your business, products, or services. Why User-Generated Content Is More Important Than You Think – Learn how to capture the market share of the largest growing consumer group in the US through user generated content. These are timeless laws in the world of SEO that every search marketer should adhere to. The Resources Mashup. Blogging / Writing. Here are 25 ideas! Business / Career.
  • JACOB MORGAN  |  WEDNESDAY, JANUARY 6, 2010
    [Marketing] Should Social CRM be Automated?
    workflow integration, drip marketing, scripted calls (sales and support). social media marketing Integrated marketing communication efforts are designed to create a good image for a firm, one that is consistent. Backfire because what you're describing is marketing 1.0 So, if your trying to solve customers problems, provide technical support or customer service, as opposed to marketing, then you will need to cast a broader net. Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Should Social CRM be Automated?
  • ENGAGE  |  TUESDAY, DECEMBER 10, 2013
    [Marketing] When Google Isn’t the Answer
    Website analytics have been around since marketers first realized that their web properties were valuable marketing tools. The first analytics devices were based on parsing log files produced by the web servers, but quickly those who were writing the content, designing the pages and marketing the site needed to have more information than which files were downloaded by a machine at an IP address. This theoretically allows marketers to track users across all platforms and campaigns to determine how users are moving across their marketing efforts.
  • FIREBELLY  |  TUESDAY, JULY 13, 2010
    [Marketing] Coleman Campsite: The Original Social Networking Site
    Digitalia | Indianapolis Social Media Marketing « 5 Fun Twitter Quizzes | Main | What the F**k is Social Media NOW? Video URL: [link] ] Chad Richards is the Social Program Manager at Firebelly Marketing. » July 13, 2010 Coleman Campsite: The Original Social Networking Site "We're not saying that  Facebook and Myspace got their idea from us, but we're not saying they didn't either." " That line opens this week's YouTube Tuesday video, a clever commercial for camping supplier Coleman. They may be right. What do you think?
  • WEB METRICS GURU  |  SATURDAY, OCTOBER 6, 2012
    [Marketing] Join me at Strata Conf on October 23rd NYC where I’m speaking about Analytics in the Real World
    WebMetricsGuru INC, Marshall Sponder is an independent Web analytics and SEO/SEM specialist working in the field of market research, social media, networking, and PR. Marshall is Board Member Emeritus at the Web Analytics Association and Member of the Search Engine Marketing Professionals Organization (SEMPO) and WOMMA (the Word of Mouth Marketing Association). He holds an MA in Media Studies from the NY Institute of Technology and possesses a Certificate of Marketing Management from Baruch College. Details at  [link]. Analytics for the Real World. Marshall Sponder.
  • KIKOLANI  |  WEDNESDAY, AUGUST 15, 2012
    [Marketing] Do Google +1s Really Affect SEO?
    Perhaps most importantly, marketers are still getting used to how things work, in particular with reference to the Google +1 button. This is a guest post by Kevin Lau. Google+ is still gaining some traction online, slowly building an audience and drawing more people in to give it a try for the first time. Whenever you read items in your information stream from other users of Google+, you’ll see you have the ability to +1 them if you like them. But what about ranking more highly in the search results? More +1s Does Not Mean You’ll Be More Popular in Search Results.
  • BLUE FOCUS MARKETING  |  FRIDAY, MAY 15, 2015
    [Marketing] ANNOUNCEMENT: @CKBurgess to speak at #AmplifyFest 2015 @maverickwoman #SocBiz
    Rather than presenting itself as a sales or marketing event, the Amplify Festival (or AMP for short) bills itself as a shared learning event—a massive hub of innovators from all around the world—and all ends of the professional spectrum. In the interview, we focused on a few of the concepts in my best-selling book, The Social Employee (McGraw-Hill, 2013), co-written with my partner and Blue Focus Marketing cofounder, Mark Burgess (@ MNBurgess ). Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. You can read the full interview here.
  • GEOFF LIVINGSTON  |  TUESDAY, SEPTEMBER 6, 2011
    [Marketing] Ronin
    Others simply go on to lead schools of thought, marketing themselves to other free agents as “thought&# leaders. These marketing “dojos&# can become quite large, but many times they are not battle tested. The best schools take their words as a responsibility to the market place, sharing research, experiences and real market examples. Ronin – A lordless samurai, especially one whose feudal lord had been deprived of his territory. There are many of us today, many more than 25 years ago, even 10 years ago. It’s not an easy life. Some are not.
  • MINDJUMPERS  |  TUESDAY, NOVEMBER 9, 2010
    [Marketing] Building Up a Small Business Through Social Media
    Here, I stumbled across an interesting case from a little Chicago-based cupcake-manufacturer who has made social media their main marketing-tool. Tweet Last week I attended the international J. Boye web-conference in Aarhus, Denmark to learn more about how organisations around the world embrace the opportunities offered by social media. Short Presentation. Foiled Cupcakes was established in 2009 after the popular TV-show Sex and the City had made cupcake-sales explode in New York. The business model was simple – yet a bit untraditional. Building Social Business. Facilitate fun. 3.
  • KIKOLANI  |  THURSDAY, MARCH 1, 2012
    [Marketing] New Facebook Pages with Timeline Design
    One of my Facebook marketing suggestions has always been to like your other Facebook pages with your Facebook pages and make them Featured Likes so visitors to one Facebook fan page will see your other fan pages as well. Last night, I decided to try out the New Facebook Pages with Timeline for my freelance writing page. Facebook plans to change things over on March 30th anyway, so you might as well prepare early for what’s coming, and for pages, there are lots of preparations to be made. Pros: More About Space & Direct Link to Your Website. Pros: The Timeline Cover.
  • TREY PENNINGTON  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Marketing] 4 Things I wish the iPad Kindle would do
    Search Categories Book Reviews Brand Facebook Find a job Influence Inspiration Integrating Social & Traditional Media Leadership Live blogging Marketing Publicity Radio Program Resources Reviews Sales Social Media Speaking Storytelling Technology Uncategorized Writing Get New Posts by Email My Facebook Profile My Tweets My Delicious Bookmarks My MySpace Profile My YouTube Videos My Viddler Videos My Flickr Photos My RSS Feed My TwitPic Photos Facebook “Fan&# Box Trey Pennington on Facebook Contact | Disclosure | ©2009 Trey Pennington | 209 N. Yikes. Same with the audio version.
  • WRITTENT BLOG  |  WEDNESDAY, JANUARY 8, 2014
    [Marketing] 7 Blogging Secrets Even Experts Will Be Surprised to Know
    To give you a boost, we’ve curated 7 of the best-kept blog secrets about how to launch and maintain a successful content marketing strategy: 1. There are few immutable laws in the world of content marketing, but making sure to always include an image is critical. Your blog titles are arguably the most important part of your content marketing. It’s less important to write 600 or 1000 words each time than to ensure your content marketing is really high quality. 23% of the hours Americans spend online are dedicated to reading blogs and cruising social media networks.
  • GEOFF LIVINGSTON  |  MONDAY, JULY 22, 2013
    [Marketing] A Bad Case of NOMO
    When I do go and play online, I’m not out there rushing to see what my Internet marketing colleagues are saying on their blog or pro-feeds. I’ve got a bad case of NOMO. You probably already heard of FOMO — ‘Fear of Missing Out — the phenomena of social media addiction increasingly studied by psychologists. According to MyLife.com, 56% of social media users suffer from FOMO. Well, I’ve got the opposite problem, a bad case of NOMO, as in No More. Can you have social media burnout for years on end? just go and do it. It’s a job. The shine is off.
  • SPIN SUCKS  |  MONDAY, NOVEMBER 29, 2010
    [Marketing] Privacy is Not Dead: Three Tools that Provide User Control
    I am very flattered and humbled to be asked to write here… especially about privacy, the grand-prize winning idea I submitted for the Spin Sucks  9 Marketing Trends webinar contest. Notice the word marketing is not in that statement. The current platforms were created to connect people to people and, based on current architecture, have enabled marketing to invade our personal space. Note that no one ever asked us, the people, our thoughts on marketing, privacy, or control of our private communications among friends. Or read your personal email? Were you asked?
  • TAYLOR MAREK  |  FRIDAY, JUNE 26, 2009
    [Marketing] Why should I care about Facebook and Twitter?
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Why should I care about Facebook and Twitter? Take a listen and leave a comment.
  • JEFF ESPOSITO  |  MONDAY, JUNE 27, 2011
    [Marketing] 30 Social Media Stats for the C-Suite
    In 2011 marketers will increase their social media usage by 75 percent ( Brian Solis ). percent of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy ( MarketingProfs ). 97 percent of the top US charities utilize Facebook in their marketing efforts ( UMass Dartmouth ). 89 percent of companies note that social media will become a useful cog in their marketing mix moving forward (Useful Social Media). 35 percent of small businesses utilize social media in their marketing mix ( eMarketer ).
  • PUSHING SOCIAL  |  MONDAY, JUNE 3, 2013
    [Marketing] How to Select Your Blog Topic
    However, this line of reasoning is tripped up when a blog is used as a marketing tool.  In this case your blog’s goal is to attract hungry readers with specific challenges.  There are two schools of thought on how to select your blog topic. School #1: Pick What You Love. The premise behind this reasoning is that you’ll be writing a lot about your topic.  It’s impossible to pour hours work into a topic you hate.  This makes sense. If you are a hobby blogger then selecting your passion topic is definitely the right path to take. School #2: Pick What Your Audience Needs.
  • T2 SOCIAL  |  MONDAY, JULY 13, 2015
    [Marketing] When Should You Address Negative Comments on Social Media?
    appeared first on t2 Marketing International. This post originally appeared on CoreyPadveen.com. When should negative comments on social media be addressed, and how? I was recently speaking at a conference in Las Vegas, and a particular question kept popping up: “How and when should I deal with negative comments on social media?” ” Photo credit: emich.edu. The most common answer is that every brand needs to deal with every negative comment that arises for fear that a single unaddressed issue will sink a company. But that’s not true.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, DECEMBER 10, 2014
    [Marketing] Will 2015 Be The Year SEO Dies?
    How are the changes in SEO affecting your marketing? As I look at the increasing number of predictions for next year, one that keeps popping up is the idea that SEO is dead. Or not. It’s hard to tell, isn’t it? The problem with predictions is that we don’t actually know what will happen. Look at all the predictions in the past, and the number of really funny ones about “the future” are the stuff of comedy. Here’s My SEO Prediction For 2015. SEO is growing up. Babies are different than kids. Kids are different than teens. The little kid got big.
  • TWIST IMAGE  |  WEDNESDAY, OCTOBER 19, 2011
    [Marketing] The Problem With The Status Quo
    They have a strong database to market to and it goes a lot deeper than this. think about our Marketing industry on a constant basis. I see people doing things with media that we never thought possible (more on that here: The Shift To TV Everywhere ). Do I feel that the standard way that marketing sends messages to an audience in the form of an advertisement is the be all and end all? The true opportunity is in killing the status quo and thinking about how technology can help these moments become better marketing moments. From the article. It's an attractive offering.
  • BRASS TACK THINKING  |  WEDNESDAY, JUNE 20, 2012
    [Marketing] We Have Met The Enemy. And They Are Not Consultants.
    The market and their clients. We love to rail on these things. Money. Experts. Consultants. Even the almighty social media. In fact, poke around your corner of the internet and in about.34 seconds you can find someone explaining why money is the problem. Why “experts” are the problem. Why social media is the problem. Why consultants are the problem. Wrong. Not so. These things aren’t the enemy. We have met the enemy. And he is us. Money. Having and making money isn’t evil. Nor is selling things to make money. Nor is using money to buy things. Experts. No one else.
  • JACOB MORGAN  |  FRIDAY, MAY 23, 2014
    [Marketing] Long Term Employment? You Must Be Joking!
    This creates more market turbulence and instability. However, market turbulence affects all organizations and all industries. A few decades ago there was an implicit contract between employees and the organizations they worked for. As an employee, you would be loyal and committed to the organization you worked for – giving it your labor and your attention. In exchange that organization would take care of you for life. In fact, working at an organization for 20, 30, or over 40 years was really not that uncommon. Then, once you would leave that organization you would get a pension.
  • SOCIALMEDIATODAY.COM  |  TUESDAY, OCTOBER 12, 2010
    [Marketing] The Creative Plateau and Content Curation
    LikeMinds 2010 looks at how media is changing right now, and how curation is becoming the way to build long term value with markets through social media. October 10, 2010 by Arnold Waldstein October 11, 2010 by Scott Gould 0 1240 reads Feed: Like Minds Blog Original article Post new comment The moderated business community for marketers, bloggers, PR, and media professionals Connect with us Latest Comments That was very powerful Brett. Read more» Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine.
  • SPIN SUCKS  |  FRIDAY, DECEMBER 2, 2011
    [Marketing] Gin and Topics: Siri, BlackBerry, and the Moron Award
    It plays to the subconscious of power in numbers, so from a marketing or social media point of view, things like reviews and ratings, endorsements from industry leaders or celebrities, highlighting how socially successful something is. And you likely need some brainstorming to include this stuff in your PR and marketing plans next year. When we began the Social Media Trends ninth trend contest on Monday, I promised I would reveal the winner of two webinar seats today. HAHHAAH! Just kidding. know I gave some of you a little, tiny stab of the heart. Oh that was fun! Freaking. Funny.
  • SOCIALFISH  |  MONDAY, MAY 7, 2012
    [Marketing] Conference Season: Learning for More than Members
    ————– Ray van Hilst is Director of Client Strategy and Marketing at Vanguard Technology – a website redesign and online technology service provider for associations and association management companies. This is the inaugural post for our BRAND NEW “INDUSTRY INSIDERS” COLUMN. Every Monday, we’ll be bringing you the inside scoop from several awesome association technology vendors and consultants who will share the insights they have gleaned from years of working in our association industry. ———————-.
  • KIKOLANI  |  FRIDAY, OCTOBER 26, 2012
    [Marketing] Fetching Friday – Resources Mashup & Kittens Learning Physics
    The Ultimate Resource Guide to Blogger Outreach and Guest Blogging – 35 resources including networks specifically created to help you connect with bloggers, guides for guest blogging and blogger outreach, and guest post opportunities for marketers. Social Media Mistakes that Can Keep Your Content from Going Viral – Social media marketing may not be rocket science, but there is still a large science component to it. Email Marketing Results Hour By Hour – Do you struggle with your email marketing results? The Resources Mashup. Blogging / Content.
  • BLOGGER XPERTISE  |  TUESDAY, APRIL 17, 2012
    [Marketing] Tip: Making a Google Doc submission form email you the results.
    Here's my code: function sendFormByEmail(e) { var emailSubject = "Marketing Checklist submitted"; // Set with your email address or a comma-separated list of email addresses. Blogger Xpertise. Blogger sites that go beyond the basic template, showing you how to make your Blogger site just as amazing. About Us. Portfolio Pieces. Blogger Tips. Hangouts on Air. Submitted Questions. Opinion Pieces. Templates. Contact Us. Follow by Email. Subscribe To. Posts. Posts. Comments. Comments. Google+ Followers. Upcoming Events. Loading. Post Topics. Atom/RSS feeds. Images & Picasa.
  • TAYLOR MAREK  |  WEDNESDAY, DECEMBER 30, 2009
    [Marketing] Need Graphic Work Done?
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Need Graphic Work Done? May 2010 be your most prosperous year yet! Click here to cancel reply.
  • KIKOLANI  |  MONDAY, OCTOBER 29, 2012
    [Marketing] 9 Social Media Tools Every Blogger Needs To Know About
    Social Media Marketing Best Practice. This is a guest post by Siv Rauv. Are you feeling overwhelmed by social media? As a blogger, you have to wear several different hats, from creating good quality blog post to trying to spread the word for your blog and connecting with others. This is where social media tools can help. Not only do these increase the efficiency of your social media efforts, using a combination of the best tools often results in higher returns from social media. From my own personal experience, here are the top 9 social media tools every blogger needs to know about.
  • DIRECT MARKETING OBSERVATIONS  |  WEDNESDAY, AUGUST 17, 2011
    [Marketing] The Uphill Battle of Social Media Buy In
    This is the uphill battle that all consultants, marketers, and marcomm people are facing. If you talk at any length to any large corporations these days, they are all excited about the possibilities that social media might bring to their organizations, except that they are scared to death of the risks that social presents. Does anyone remember this? That looming Fortune 500 question, and it’s a valid one of- “How are you going to prevent our employees from doing something as stupid as these two did at Dominos ?&#. Cisco is a good example of a company doing it the right way.
  • FIREBELLY  |  TUESDAY, OCTOBER 8, 2013
    [Marketing] Big Business Facing A Big Problem With Social Media
    And if a brand decides to take on managing their own social media instead of seeking help from an agency, it is essential that more than just the marketing department get involved. What the brands funneling money into developing their social media understand is by doing so, they are tapping into a more passionate consumer base than they would find through other marketing channels. Many mega brands are finding out just how difficult it is to develop a successful social media strategy.
  • KIKOLANI  |  MONDAY, NOVEMBER 21, 2011
    [Marketing] Buffer Review – My Favorite Time Saving Twitter Tool
    Get More from Twitter – Twitter Marketing eBook Review. As I recently mentioned in my BlogWorld recap , I met Leo Widrich , one of the guys behind the Buffer App for Twitter sharing. Now as many of you might know, I’m a huge fan of HootSuite for my Twitter management needs. For the longest time, I have heard people raving about Buffer, but I figured I didn’t need another app to schedule tweets since I could already schedule tweets in HootSuite. What I didn’t realize is how much simpler Buffer really is. Let me demonstrate. from Buffer for writing this post.
  • GET SOCIAL PR  |  SATURDAY, MAY 14, 2011
    [Marketing] PR Strategy: The future ain’t what it used to be
    Here, I’ll summarize: Find what people are reading in your industry or market. Yogi Berra was famous for giving us one-liners that seems a little off, but always apropos. And when we think of public relations campaign strategies in a new digital world, the future [really] ain’t what it used to be. With social media tools aplenty and the changing behaviors of savvy consumers, companies that want to connect with them must build PR strategy with social and search in mind. Today, I want to focus on search, specifically the process of backlinking. It wasn’t talked about.
  • KIKOLANI  |  FRIDAY, MAY 4, 2012
    [Marketing] Fetching Friday – Resources Mashup & Chinchilla Love
    Blogging / Content Marketing. 21 Seriously Strong Content Marketing Magnets – Content marketing is the process of creating and delivering valuable content to your target customers. Competitor Research 101: 15 Questions to Unravel Your Competitor’s Online Marketing Strategy – Want to get the scoop on your competitor’s online marketing strategy? Read on for advice from veteran online marketers on life beyond Google. The Resources Mashup. Business / Career. Here are 15 questions to ask about their content, SEO, and social media.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JUNE 30, 2008
    [Marketing] Wandering Ink " Blog Archive " How to Prevent Another Leonardo da Vinci
    For the record, I strongly believe in the process of unschooling, however it is completely unsustainable in today’s world and job market to be without a high school diploma. Wandering Ink. About. Photos: TRIUMF. How to Prevent Another Leonardo da Vinci. May 23rd, 2007 Posted in education , intelligence , opinion , science , thought. EDIT: This post has been chosen as a finalist in the 2007 Edublog Awards! Thank you to all its readers! This is how we kill each trait that may yield another Da Vinci: 1. Curiosita (from “How to Think Like Leonardo da Vinci&# ). will solve it?
  • DREW'S MARKETING MINUTE  |  MONDAY, OCTOBER 22, 2012
    [Marketing] Let your customers help
    There are some human truths that, if you allow them to, can dramatically impact your marketing efforts and focus. Proctor & Gamble believes so strongly in this method of marketing, they’ve developed their own formula, which is: VIP vote + Sneak Peek + Inside Scoop. Try one or a combination of these marketing tactics to turn your customers into your most active cheerleaders. Human Truth #1: We want to be helpful. Human Truth #2: We like being part of an exclusive group. Human Truth #3: We like to be perceived as smart and in the know. You might also like.
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