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  • THE RELATIONSHIP ECONOMY  |  FRIDAY, JUNE 7, 2013
    [Marketing] People See More Than You Think
    Sellers knew this and took advantage of the situation and manipulated markets for the sake of higher financial gains. Marketers learned to spin information in entertaining ways. 'There was a time when sellers took advantage of dumb buyers. Buyers were dumb simply because they didn’t have access to enough information to make informed decisions. Suppliers were squeezed, employees were expenses, the environment wasn’t a consideration and the entity was a slave to its shareholders. Then buyers became smart and sellers had to provide more information about everything.
  • THE RELATIONSHIP ECONOMY  |  TUESDAY, MAY 7, 2013
    [Marketing] Denial Only Has One Result
    Markets change. Today’s market dynamics are fueled by a connected world engaged, informed and creating rapid cycles of change that wait for no one to catch up. 'We tend to deny the things about ourselves that we don’t like. Some of those things are obvious to others while others are hidden below the surface and we cover them up like an addict covers up their addiction. It is hard to change and sometimes change doesn’t happen until it is forced upon us. Our health can slip away for years then it becomes a choice of change or die. Avoiding the Worse Results.
  • BLOGGER XPERTISE  |  WEDNESDAY, OCTOBER 17, 2012
    [Marketing] Forget about SEO, develop a user-centric content - Blogger Xpertise
    from "search engine marketers" and "search engine specialists" trying to sell us their services. Blogger Xpertise. Blogger sites that go beyond the basic template, showing you how to make your Blogger site just as amazing. About Us. Portfolio Pieces. Blogger Tips. Hangouts on Air. Submitted Questions. Opinion Pieces. Templates. Contact Us. Follow by Email. Subscribe To. Posts. Posts. Comments. Comments. Google+ Followers. Upcoming Events. Join us for our free weekly Hangout On Air event called the Friday Request Line, providing Blogger discussion, assistance, and helpful suggestions.
  • KIKOLANI  |  WEDNESDAY, APRIL 28, 2010
    [Marketing] My Favorite 2010 Search & Social Awards Nominees
    Stay on Search is a search and social media marketing focused blog that also covers tools, design & development, and e-commerce. Search Engine Journal covers the latest in search engine marketing news including SEO, social media, link building, PPC, and tools. Local Business Marketing – The Known Future. They have a huge section of archives covering conversion and marketing topics. Social Media Marketing Truths. Here is my pick for the best SMM (Social Media Marketing) blog out of the 9 nominees listed. Social Media Marketing Best Practice.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JULY 8, 2010
    [Marketing] The Influence Project, I Spoke Too Soon…
    marketing strategist. by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Something I wrote about yesterday. blogger.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JULY 8, 2010
    [Marketing] The Influence Project, I Spoke Too Soon…
    marketing strategist. by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Something I wrote about yesterday. blogger.
  • ENGAGING BRAND  |  FRIDAY, FEBRUARY 12, 2010
    [Marketing] Show 264 - Generation X and Generational Differences - The.
    The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « How to tell if a company is social or so-shall | Main | From powerless manager to powerful dreammaker » Show 264 - Generation X and Generational Differences Show 284 of The Engaging Brand leadership and marketing podcast  is ready just for you. Show 301 - How Risky is Risk Show 300 - Facebook Marketing Show 299 - The 24 Hour Customer Do we need a new style of citizenship? Try GoToMeeting FREE for 30 days. and I ask her Who is Generation X?
  • BRASS TACK THINKING  |  WEDNESDAY, JUNE 20, 2012
    [Marketing] We Have Met The Enemy. And They Are Not Consultants.
    The market and their clients. We love to rail on these things. Money. Experts. Consultants. Even the almighty social media. In fact, poke around your corner of the internet and in about.34 seconds you can find someone explaining why money is the problem. Why “experts” are the problem. Why social media is the problem. Why consultants are the problem. Wrong. Not so. These things aren’t the enemy. We have met the enemy. And he is us. Money. Having and making money isn’t evil. Nor is selling things to make money. Nor is using money to buy things. Experts. No one else.
  • DIRECT MARKETING OBSERVATIONS  |  THURSDAY, FEBRUARY 17, 2011
    [Marketing] Content is under scrutiny? It’s about time.
    Marketing departments and SEO companies understand this.  .  .  .  .  .  .  .  . Creation, curation and aggregation. We all probably fall into one of those categories. We do one of those. don’t dispute blog posts like this Why Content Curation Is Here to Stay. I get that. What I have a problem with is the type of content creation we run across when doing brand monitoring work for clients. It’s falling into two camps. Here’s the first. This is troll like stuff.  This is not new. Useless web pages have been appearing high up on search result pages for awhile now. 
  • SPIN SUCKS  |  FRIDAY, JANUARY 27, 2012
    [Marketing] Gin and Topics: #McFail, Chobani, and Social Media
    Well, I guess I have to do a real Gin and Topics this week that is all serious and PR/marketing focused. Why, you ask? Because NO ONE sent me funny videos this week. Here I sang your praises last week and then you let me down this week. Bah humbug. So you’re going to have to think this week. No fun for you! If you want out of intellectual prison, you should send me videos or funny stories to feature next week. Radical Copycatting of Pinterest. When Paul Sutton and I debated the merits of Pinterest earlier this week, Karen Rocks alerted me to Pinspire. Go ahead. Click on that link.
  • ALMOST SAVVY  |  WEDNESDAY, OCTOBER 28, 2009
    [Marketing] Guess Who's An Official Blogger for LeWeb 09!
    Dominant Techniques in Social Media Marketing Reply Leave a Reply Click here to cancel reply. Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search Guess Who’s An Official Blogger for LeWeb 09! Really? look to someone right behind you? Well, OK, maybe it’s just me.
  • SOCIALFISH  |  WEDNESDAY, JULY 25, 2012
    [Marketing] Does Associations’ Governance Lock them into its Own “Culture Of Reverence?”
    Why else would a scientific society with a rapidly dwindling membership continue to allocate the largest percentage of its efforts and resources to governance, while cutting other functions that are essential to business and market development, and the increase of member value? The 162-page Freeh report about Penn State’s role in the Jerry Sandusky scandal cites one possible cause for what now seems like a coordinated cover-up by the university: “ a culture of reverence for the football program that is ingrained at all levels of the campus.” Great! and sold various assets. 
  • PUSHING SOCIAL  |  THURSDAY, MAY 9, 2013
    [Marketing] Why Successful Bloggers Care About Sugar and Spice Content
    You can brainstorm Sugar Content topics by identifying the core questions that dominate your market and captures your reader’s attention.  '“What type of posts should I write?” ” The answer to this question is the difference between a forgotten blog or quick and sustained success.  Since this is the 2nd most asked question I get ( here’s the first )  I’ll give you a quick glimpse at a strategy that works every time. Sugar and Spice Content. break blog posts into two types: Sugar Content and Spice Content. It has staying power.  Blog Post Writing
  • PUSHING SOCIAL  |  FRIDAY, MAY 14, 2010
    [Marketing] Why Facebook Is Breathing Easier These Days…
    Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social Why Facebook Is Breathing Easier These Days… by Stanford on May 14, 2010 Spread it! Share Email This Mark Zuckerberg must be sleeping easy these days.  Sure he is being cussed out daily by a hornets nest of Facebook purists, a few hip Senators, and the soccer mom here and there but life is pretty good. Well, he doesn’t have to live in the “capitalist closet&# any longer.  He had his coming out party at the F8 conference where he basically flipped the privacy cabal the bird. You too!
  • PUSHING SOCIAL  |  TUESDAY, AUGUST 24, 2010
    [Marketing] #3: Fascination Power Blogging with ALARM!
    Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social #3: Fascination Power Blogging with ALARM! by Stanford on August 24, 2010 Spread it! Share Email This This is Part 3 Of the Fascinate Series inspired by Sally Hogshead’s sensational book “Fascinate” It’s the art of agitation. Fidgeting, nail-biting, tension that crawls under your skin and puts you on edge.  You feel it when you have a problem that you can’t solve. It’s the stress that grinds on you when there’s a chance you will miss something important. Sometimes it scares you.  Be bold.
  • NOWSOURCING  |  THURSDAY, JANUARY 24, 2013
    [Marketing] This Week in Infographics: #Winning and Losing
    This next infographic takes a look at how we make choices as well as how marketers take advantage of that knowledge. During a 2013 wild-card playoff game against the Seattle Seahawks, rookie Washington Redskins quarterback Robert Griffin III fell to the turf after twisting his right knee. This first infographic takes a look at his injury and other information about ACL and knee injuries. Next up we take a look at why Apple is “winning.” ” Apple is building one of the most stunning financial runs in the history of corporate America. Robert Griffin III Knee Injury.
  • SPIN SUCKS  |  SUNDAY, AUGUST 15, 2010
    [Marketing] Your Leadership Brand | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 15 2010 Your Leadership Brand By Daniel Hindin | Email | Print | 4 Comments | Guest post by Randy Hall , founder and principal of 4th Gear Consulting. Businesses, no matter their size, depend on the success of their brand for sustainability and growth.
  • TWITIP  |  FRIDAY, FEBRUARY 5, 2010
    [Marketing] You are Judged By Your @ Replies
    February 5, 2010 Kiesha @ Affiliate Marketers Help Desk @krenee76 I like @replies, it does let you know the person actually participates in conversations and retweets, but if the person has nothing but @replies that consist of lists of several @so-and-so’s – one after the other and never really saying anything of value – I tend to wonder about their whole purpose for being on Twitter in the first place. You are Judged By Your @ Replies 28 I judge you by you by your @ Replies… I do. Guilty as charged. Be authentic. Be YOU. These @replies are important. Thanks!
  • DIVA MARKETING BLOG  |  SUNDAY, JANUARY 17, 2010
    [Marketing] For Haiti - One By One By One
    The people of Haiti will not be safe for many weeks or more likely many, many months.    Diva Marketing is a wee voice within the billions of web pages on the Internet; however, I couldn't let the opportunity of using the space on this site go by without an acknowledgment, of what my friend Geoff Livingston says, goes beyond the damage of a hurricane to the devastation of poverty. Today Max and took a walk in the rain. But we were safe. There are millions of people today in a small island in the Caribbean who are not safe. If there is anything social media has taught me.
  • ARI HERZOG  |  THURSDAY, FEBRUARY 10, 2011
    [Marketing] Feature Friday: Musing about Mobile Networking
    Feature Friday: Social Media Marketing Across Global Cultures. Tweet Share The following is a feature article by Rob the Web Guy. Just before the end of last year, my email box was inundated by newsletters filled with articles & posts like “The Top 50 Facebook Posts of 2010” and “Top 20 Most Useful Twitter Blog Posts of 2010.” I was really excited to download and read these during my Christmas vacation, hoping I would learn some valuable information on something I may have missed last year. When I was done, I was thoroughly disappointed. Almost 80% said their phone! thought wrong.
  • DANNY BROWN  |  FRIDAY, AUGUST 6, 2010
    [Marketing] Run Your Business Like a Cocktail Stick - Danny Brown
    Do you really need a 15-point marketing plan when a six-point one will do? You might also like: Introducing Social Media to Your Business Using Facebook Like to Market Your Business The Business of Dating Tags: Business , organizational development , people 12 voices - share yours! Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Run Your Business Like a Cocktail Stick August 7, 2010 12 voices share yours! Share Save Think about the humble cocktail stick. It can be used for drinks umbrellas.
  • SOSHABLE  |  FRIDAY, FEBRUARY 22, 2013
    [Marketing] Your Facebook Page Insights are Inaccurate
    This is a minor bug that has caused major headaches to marketers. Company owners and marketers complained. If you run a Facebook page, you may or may not have noticed big changes in the numbers between August and December, 2012. For those who do not run many ads, the numbers were lower than expected. For those who run ads often, the numbers were likely higher than expected. This discrepancy led many to believe that Facebook was going to a “pay to play” model and despite reassurances by Facebook that this wasn’t true, the numbers told a different story.
  • JOEY STRAWN  |  FRIDAY, SEPTEMBER 17, 2010
    [Marketing] Friday Social Media Haiku: Google Edition
    Marketers, What To Give Your Consumers That’s Not Crap 7 Things Twitter Is Not (And 1 Thing It Is) But To Read Is Devine Friday Social Media Haiku #1. Digg Digg There have been a lot of recent updates to come from our friends to the West, so this week’s Social Media Haiku is dedicated to Google and their ability to always surprise and delight. ———————————————————-. Call me Google Voice. Immediate and Instant. It’s Priority. Did I miss anything? Prove it.
  • LOUIS GRAY  |  FRIDAY, AUGUST 12, 2011
    [Marketing] Strawberryj.am: Popular Links from Your Twitter Friends
    Disclosures: I am VP of Marketing at my6sense, an assumed alternative to Strawberry Jam. Everyone knows you can't see every update on every social network all of the time. Many services have emerged to help find you the most interesting shared content from products like Twitter , based on your own interests, those of the community or the world at large. An interesting one is called Strawberry Jam , a project backed by Hettema & Bergsten , which scans links from those you follow on Twitter and finds the content most frequently shared from your own social circle. Twitter Relevance
  • PROBLOGGER  |  FRIDAY, JUNE 29, 2012
    [Marketing] Tips and Techniques for Selling Training on Your Blog
    Training and electronic courses are common product offerings for bloggers, and as the range of tools and services available to help us create and market engaging courses has grown, so has the competition in this space. Jules Clancy talked earlier today about offering classes and training as a blog business model. Still wondering why you’d choose ecourses over other models? Have a look at 8 Great reasons to add an ecourse to your blog. This post explains the not-so-obvious advantages of this business model. What does it take to create an online course? What about the launch?
  • WEB METRICS GURU  |  SUNDAY, APRIL 10, 2011
    [Marketing] Social2011 Recap and where think it’s all going
    I suppose if I wanted to know more about the issues the community of Radian6 users were having, I should have gone to some of the unconference sessions but I wasn’t able to (due to conflicts in my schedule), esp the Market Research one on Friday. market research people struggle with social. Having said that – I had the opportunity to play with the new Radian6 Insights platform and here are the pros and cons. Pro – Allows a business or brand to use a DataCube without building one, considering what you get, the price is affordable. DougH Doug Haslam. social2011.
  • SOCIALFISH  |  WEDNESDAY, MAY 28, 2014
    [Marketing] The New Competition: For-Profit Communities With Deep Pockets (Part 2)
    They’re big money generators because they deliver a targeted audience up to advertisers looking to market their wares,”  says reporter Carmel DeAmicis. 'This post originally appeared on the Avectra blog and is reposted here with permission. Part 1 is here (and here on Avectra ). ——– For years, we’ve been talking about disruptions caused by Web 2.0 or whatever version of the Web we’re on now. However, it’s not LinkedIn or Facebook you need to worry about. An alternative source for information and education. Collaborating to solve problems. Job search and recruitment.
  • GAURAVONOMICS  |  WEDNESDAY, AUGUST 18, 2010
    [Marketing] Are We Becoming Digital Nomads?
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « GlobalPost Story on the Role of Social Media in the Kashmir Protests Killer Startup Idea: CrowdQuest White Label Platform for Crowdsourcing Q&A » Are We Becoming Digital Nomads? Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! Lets talk.
  • SOSHABLE  |  MONDAY, DECEMBER 13, 2010
    [Marketing] Twitter 2010: The Year in Review
    Flowtown – Social Media Marketing Application. Just when we thought that 2009 was the wildest possible year for Twitter and that this year was going to bring some normalcy to the site, 2010 happened. In this Flowtown infographic insightfully titled “The Good, The Bad, The Ugly&# we can see that the ups and the downs were as pronounced if not more pronounced than those of 2009. What will 2011 bring? Stay tuned. We’re almost there. Perhaps my favorite part of this graphic is the list of notable people who joined Twitter in 2010. Bill Gates. Conan O’Brien.
  • SHIFT DIGITAL  |  TUESDAY, JUNE 12, 2012
    [Marketing] Pinning Your Hopes On Social Media
    It’s not enough in today’s culturally and socially aware market to provide customers in the QSR industry with a superior product; they want more. This is the second post in a series of posts dedicated to the Quick Service Industry (QSR). I previously wrote about  5 excellent reasons to get on board with franchising in 2012. Today, Today, I’m discussing pinning your hopes on social media. Enjoy! . Consumers in today’s day and age want deals, coupons, and they want the best possible product for the least amount of money they can possibly spend.
  • WEB METRICS GURU  |  SATURDAY, JULY 24, 2010
    [Marketing] Davos – Communications on The Top – World Forum for Top Managers in Davos
    Marshall Sponder , SM Metrics, Web Analytics and SEO expert, owner of  www.webmetrics.guru : - “How can multinational organisations create a social media campaign to target a number of markets?&#. Kerry Bridge , Head of Digital Media Communications, EMEA and Global Sector at DELL: - “Best practices of integrating social media into an overall PR campaign&#. ·  SM and the emerging markets. Focus on the emerging markets: How far has SM advanced? Focus on the emerging markets: How far has SM advanced? Last week I mentioned. SM into existing PR campaigns.
  • SPIN SUCKS  |  TUESDAY, JANUARY 3, 2012
    [Marketing] Human Organizations Start By Being Open
    She draws from more than 10 years of experience in marketing, communications, and international business operations to help associations large and small build capacity for using social media to achieve business results. Today’s guest post is written by   Maddie Grant   and   Jamie Notter. They They will be hosting the next Spin Sucks Pro webinar on January 12 and you’ll find details below. By now it’s safe to say social media (in the context of business) has gone mainstream. This is the source of the difficulty in implementing social media. These issues are never either/or.
  • WWW.BIZCHICKBLOGS.COM  |  TUESDAY, JANUARY 4, 2011
    [Marketing] How I Achieved Blogging Success In 30 Days
    I’m curious as to what the ideal ratio of writing good content to marketing and selling yourself is? January 4, 2011 Blog Community Subscribe RSS BizChickBlogs the digital magazine for smart women Home Business Health Technology Relationships & Family Editor’s Corner News Style Travel Food Culture Reviews Interviews Guilty Pleasures #BizChickChat You are here: Home / Business / How I Achieved Blogging Success In 30 Days How I Achieved Blogging Success In 30 Days September 2, 2010 By Wayne Howard 87 Comments Tweet Guest Post by Wayne Howard of Business & Pleasure.
  • ONLINE COMMUNITY STRATEGIST  |  WEDNESDAY, OCTOBER 28, 2009
    [Marketing] There is some value in anonymous comments
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed There is some value in anonymous comments October 29, 2009 in comments | Tags: "anonymous comments" , news comments , online comments Before you balk at the title of this post, hear me out. have written in the past about the cloak of anonymity worn by trolls and how it allows them to run rampant on the internet with no real accountability or repercussions for their actions. Believe me. There is some benefit to allowing screen names.
  • MINDJUMPERS  |  MONDAY, JULY 5, 2010
    [Marketing] Roskilde Festival is on Foursquare
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Defining a Strategy To Use Content In B2B Marketing Meet The Founder of The Bees Awards » Roskilde Festival is on Foursquare Posted by Anne Herngaard Jul 5th, 2010 Tweet I’ve been attending Roskilde Festival. Facebook Places Explained Tags: digital media , Foursquare , mobile apps , Roskilde Festival , smartphone Posted in Marketing & Communication , Social Network Leave a Reply Click here to cancel reply. already had my phone with me, so why not just use a digital version.
  • THE WAY OF THE WEB  |  WEDNESDAY, DECEMBER 29, 2010
    [Marketing] Do you blog?
    It doesn’t have to be specifically about marketing or social media (Some of my absolute favourite bloggers have nothing to do with either subject). The start of a new year is almost upon us, and for me it’s a good time to refresh a few things, including my reading list. And I’ve realised that I’ve been awfully rude for a while and not asked what YOU are doing… So, if you’re reading this and have a blog, leave a link in the comments. Maybe let me know what it’s about and how long you’ve been blogging for? Blogging blog blogger comments
  • WEB METRICS GURU  |  SUNDAY, JULY 18, 2010
    [Marketing] Who killed my SEO Internet Experiece and Web Journal July 15th-18th, 2010
    Most marketing campaigns are guesses. Read a story today about how SEO Has Killed  The My Internet in Search Engine Land – it was quite good… can almost hear music going in the background…ha. &# … Everywhere I look, I see bad websites. “… SEO has left me in such as state that I can no longer look at a website like a normal person. see flaws in websites everywhere I look. Here’s just a taste of what my warped little mind sees as I browse the web.&#. Could be too much SEO works poisons the ability to just enjoy a typical dysfunctional website. So Do I.
  • CONVINCE & CONVERT  |  THURSDAY, JUNE 17, 2010
    [Marketing] Is Your Twitter Addiction Paying Off
    Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Social Supports Email in the Interactive Marketing Hub Are You Suffering From Premature Calculation? Convince & Convert [link] #marketing #b2b [link] Assurance RT @ldiomede RT @jaybaer: Is Your Twitter Addiction Paying Off? Convince & Convert [link] #marketing #b2b [link] Evan E. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Mack is.60
  • TWIST IMAGE  |  TUESDAY, MARCH 27, 2012
    [Marketing] The Start-Up Of You
    Secondly, globalization, technology disruption, unemployment, job crisis and this idea that the labor market is changing are making people feel less secure. Famed business and marketing leader, Seth Godin , has a well-worn aphorism: "the safest thing you can do is be risky. labor market. marketing leader. Welcome to Generation Flux. The January 2012 cover story of Fast Company magazine was all about Generation Flux. You've head of Gen X , Gen Y and more, but what is Generation Flux? For every catastrophe and massive shift emerge new breakthroughs and advancements.
  • LOUIS GRAY  |  TUESDAY, JUNE 7, 2011
    [Marketing] Steve Jobs Proposes Spaceship-like Future Apple Campus
    No matter your computer or mobile preferences, or thoughts on Apple's approaches in other markets, you can learn a lot from the way Steve Jobs does business. Sitting where I do in Sunnyvale , driving ten minutes South can have me on the Apple campus, and driving ten minutes North lands me at Google in Mountain View. With both companies hiring like mad and buying up the surrounding real estate in their respective communities, it's likely that I'll be surrounded by Goople in just a few years. As far as I'm concerned, that's great. Even this presentation to the council is worth watching.
  • VIPER CHILL  |  THURSDAY, MARCH 11, 2010
    [Marketing] How I Helped Make a Bland Blog an Overnight Success
    For example, any article here tells you that I write about internet marketing. Reply Jonny | thelifething.com says: March 20, 2010 at 7:12 am Yo Glen, marketing guru and all. use to ask my wife to help me with editing part, but now shes got her own blog and spends her time marketing it and working to make hers better. Home What the F ? Cloud Living Say "Hi!" One of my best friends, Diggy, was implementing all of the traffic methods I recommend to grow a blog and was seeing results, but not the kind of results he really deserved for his efforts. Everybody has a great story.
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, JUNE 19, 2011
    [Marketing] Link Building In 2011
    Veteran Internet marketer Debra Mastaler has an interesting post on how to obtain new links, a process she calls “link marketing&# instead of link building, for your website today. If you look at the list, it’s really nothing new. In fact, she tells you as much before she dives in. But there was one thing that caught my eye about her list. If you use directories in your linking efforts, replace the word “directory” with “document sharing site” and search on your keywords to find new submission sources. Therefore, their algorithms are behind the curve.
  • CONVERSTATIONS  |  THURSDAY, JULY 31, 2014
    [Marketing] The Steps From Business Owner to Franchise Owner
    Marketing is defined for you. 'In a report for the International Franchise Association (IFA) by IHS Global Insights, franchises outpaced the growth of other business sectors in 2012. They estimate that there will be more than 750 thousand franchise locations by the end of 2013, a 1.4 percent increase. If you’re considering moving away from small business ownership and buying a franchise, this might be the time to capitalize on the franchise growth trend. Make sure this is a good move for you by doing your homework and understanding the inner workings of owning a franchise. L.I.F.T.
  • ARI HERZOG  |  WEDNESDAY, FEBRUARY 23, 2011
    [Marketing] Why Blogging is Still Not Dying
    Blogging — or content marketing, if some want to call social publishing that — is very much alive. -- Thanks for reading Why Blogging is Still Not Dying by Ari Herzog. It is sad that an article published on this blog 26 months ago on the fallacious death of blogging must be written again. You may blame The New York Times. With a sensational headline undoubtedly intended to bait web visitors to click and read about the wane of blogs , NYT reporter Vernon Kopytoff cites a 12-month-old survey and concludes that social networking is to blame for the end of blogs. Media blogging
  • ARI HERZOG  |  MONDAY, OCTOBER 11, 2010
    [Marketing] How KeywordLuv Promotes Your Blog
    When Jason adds a comment on this blog, he types [link] in the URL field and Jason @ SEO Marketing in the NAME field. When Donnie adds a comment on this blog, he types [link] in the URL field and Donnie @ Digital Comics in the NAME field. When Christopher adds a comment on this blog, he types [link] in the URL field and Christopher Roberts @ Technology Blog in the NAME field. By including an @ sign in the middle of their name and their URL keywords, the submitted result is something like this: This way, their URL is linked to the keywords that were typed after the @ sign.
  • IMAGINE YOUR REALITY  |  MONDAY, AUGUST 2, 2010
    [Marketing] How to balance content with advertising
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes How to balance content with advertising Posted August 2nd, 2010 by admin and filed in Business reputation , Social Media , business , social media behavior Tags: advertising , balancing content and advertising , content marketing , Social Media , Taylor Ellwood View Comments In my recent post on advertising too much , I was asked if I was referring to people trying really hard to get a job or just people advertising goods and services. What do you think?
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, APRIL 24, 2013
    [Marketing] 4 Outdated SEO Ideas
    In today’s search engine marketing climate, social media is every bit as important as organic SEO. 'The Web changes. So does SEO. In fact, SEO is not the same today as it was 10 or 15 years ago. Below are 4 distinct SEO ideas that are no longer valid, yet I hear people talking about them all the time as if they are still good and valid ideas. These ideas are as outdated as silent movies. You need meta tags – Not really. The keyword meta tag is no longer necessary. The search engines ignore them. You should too. Sometimes it is, sometimes it isn’t. It might not.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, MARCH 15, 2013
    [Marketing] Offline Retail Analytics Via Smartphone
    An increase in store traffic after a few merchandising or promotional efforts and you’ll know your marketing campaign is working. There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” ” The company’s name is Euclid. think this is a sublime idea. Euclid collects data for retail businesses using smartphone technology to track consumer movement. The incredible thing about that is it allows retail store owners an opportunity to use actionable data that, before now, they haven’t had access to.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, SEPTEMBER 7, 2012
    [Marketing] Is Bing The Best Search Engine?
    But if it’s true and Bing’s results are better, does that mean online marketers should change their focus from Google to Bing? Bing keeps trying to convince, by one way or another, that its search results are better than Google’s. They’ve tried just about everything they can think of. But they have one more card to play (or maybe not), and they’re playing it pretty heavy right now. This is probably the best idea that Bing could come up — a blind search engine test. Well, there is. It’s called Bing It On. However, I do expect Google to retaliate.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, NOVEMBER 3, 2011
    [Marketing] A Quick Glance At SEO Ranking Factors
    Search engine marketing professionals love to talk about ranking factors. Sometimes they get a little too deep in the weeds. But I like what Danny Sullivan has done at Search Engine Land in creating The Periodic Table of SEO Ranking Factors. like that he kept is simple and that he made it visual. That’s a big leap forward in terms of learning SEO for someone new to the game. Let’s highlight a few things. In terms of HTML, title tags are the most important ranking factor. And for site architecture, making your site crawlable is extremely important.
  • COLLECTIVE THOUGHTS  |  THURSDAY, DECEMBER 29, 2011
    [Marketing] New Site Changes Online Auctioning
    The site allows you to buy rewards points in order to place bids on expensive items that you aim to win for well under market value. A new auction site launched last week called, YouNeverLose. So far the business is living up to its name. What makes this particular online auction so different is that they give you your money back. Once you buy the rewards package you are guaranteed to get your money back in the form of a gift card. When I first heard this I was skeptical, I thought I would get 25 bucks back on some gift card to the piggly wiggly, but I was wrong.
  • WWW.CHRISRAWLINSON.COM  |  WEDNESDAY, OCTOBER 27, 2010
    [Marketing] 21 Free Social Media Tracking tools
    Chris Rawlinson The Marketing Gentleman's Log Home Contact Photo Gallery Who is Chris Rawlinson 21 Free Social Media Tracking tools January 5, 2010 by admin Happy New Year and hope you all had a fabulous Christmas. 2010 looks set to be an exiting one in the digital marketing realm, budgets are on the up and are predicted to rise by over 12% in the Digital sector alone. Reply B2B Search Marketing & Social Media Marketing Questions Answered | Business.coms B2B Online Marketing Blog September 21, 2010 at 2:39 am [.] Chris 1. YouTube, Ustream). Top Words.
  • SHERRILYNNE STARKIE  |  SATURDAY, APRIL 26, 2014
    [Marketing] Instagram and the news
    Social Savvy Email Marketer: Instagram. 'Instagram-logo (Photo credit: JAMoutinho ( almost photographer )). Social media tools are transforming the way photographers, journalists and everyday users are documenting news around the world. In 2013, David Guttenfelder, the AP ’s chief Asia photographer, became one of the first foreign photographers allowed to work in North Korea, and he uses Instagram to capture and publish intimate images. We see,  instantly,  a different side of the world’s most militarized society. Is social media disrupting North Korea policy? Related articles.
  • SOCIALNOMICS  |  WEDNESDAY, JUNE 6, 2012
    [Marketing] 10 New 2012 Social Media Stats = WOW!
    Part of Facebook IPO woes have been the result of them, not properly monetizing, the mobile market. Some shocking statistics were released by Edison Research. These stats come from the best & brightest in the business ( Jason Falls , Jay Baer , Tom Webster , Mark Schaefer ). Some of top “wow” statistics (based on Baer  analysis): 10 Wow Social Media Statistics: 1. 47% = Facebook has greatest impact on purchase behavior. Last year, 68% of Americans using social networks said that none of those networks had an influence on their buying decisions. population overall.
  • LOUIS GRAY  |  WEDNESDAY, JULY 27, 2011
    [Marketing] Living On the Web With Chromebook Good for Battery Life
    No doubt the earliest models aren't yet putting too much fear into established PC market share unit leaders, who have to be watching the developments with some interest, but as someone who lives on the Web, and has access to the first model from Samsung, it's clear to see how the concept of a Chromebook provides value. If I want to rent a video, I can turn to YouTube or the Android Market. The Air, which I used much like the Chromebook, primarily for e-mail, social networking, playing music, etc., More: louisgray.com | RSS | E-mail | Cell: 408 646.2759.
  • SOCIALNOMICS  |  TUESDAY, JUNE 3, 2014
    [Marketing] Instagram Video Ads Will Soon Play on a Smartphone Near You
    According to Instagram director of marketing Jim Squires, only 15 advertisers have approval to display images on his company’s platform. Content creators and marketing teams will be challenged to make truly creative and meaningful videos that capture the unique sensibilities of Instagram users. Online marketers should pay close attention to these early examples of video advertising, since they will dramatically change the way we engage with content. By now, you’ve likely been subjected to several quick moments of autoplay footage as you scrolled through your Facebook feed.
  • SOCIALNOMICS  |  MONDAY, MARCH 31, 2014
    [Marketing] Physical Fitness Industry Working Out with Social Media
    If you can market yourself right, you can find some clients willing to pay big bucks for your time as a personal trainer. And marketing through social media is one of the best ways to do it. By marketing your instruction through social media, you never know who may hire you to come in and teach a group – think schools (kids or teachers), corporate wellness programs, maybe sports teams, or even neighborhood associations. 'Boutique gyms and specialized workout spots are popping up between the big name gyms; the physical fitness industry is hot. For clients.
  • SOCIALNOMICS  |  WEDNESDAY, JANUARY 22, 2014
    [Marketing] Is Facebook Your Company’s Best Social Option?
    'Companies are leaning more and more into the world of social media for their marketing endeavors. Whether it’s a new company trying to get its feet wet, a semi established business working on broadening its customer base, or a successful one reaching out with social media for not only marketing, but also community and public relations, social media is a must have for businesses, and the old standby Facebook should not be overlooked. Same thing goes for business cards, your web page and any other media and marketing about your business. Word of mouth is key.
  • TWIST IMAGE  |  SUNDAY, JANUARY 19, 2014
    [Marketing] A State Of Content Shock
    Schaefer : "Content Shock is the emerging marketing epoch defined when exponentially increasing volumes of content intersects our limited human capacity to consume it." content marketing. digital marketing. marketing blogger. marketing podcast. 'Episode #393 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Here is the definition of Content Shock from Mark W. Do you believe in this or do you not? That blog post has since generated over 300 comments and tons of diverse feedback. Enjoy the conversation.
  • BRASS TACK THINKING  |  MONDAY, APRIL 23, 2012
    [Marketing] How I Blog at Brass Tack Thinking
    It’s a powerful marketing and positioning tool, and I deeply appreciate and value its place in my work. So my friend Mitch Joel wrote a post a week or so ago about how he blogs , and he tagged a few of us misfits in hopes that we’d write one of our own. So because I’d hate to do anything to let Mitch down — he is charming, after all — here’s a post about my blogging process, which amazingly enough has stayed pretty consistent over the years. My Philosophy. write to discover what I think. ” when I write. Capturing Ideas. find ideas everywhere.
  • LAUREL PAPWORTH  |  SUNDAY, MARCH 7, 2010
    [Marketing] Academy Awards: Oscars Social Media
    Lorrin works in marketing for the Academy and is in charge of the Red Carpet bleachers at the Oscars. The Oscars are currently on TV. I’m not watching it – sorry Channel Nine – but I am flicking between the streaming webpage, tweets and other bits an bobs of sites. When I speak and write on the COI of Social Media – the Cost of Inaction – one cost is cultural relevancy. If you are no longer relevant to a whole generation or two, what will happen? Televising the Oscars. mean imagine if the Academy had refused to allow the Oscars to be televised? deMille.
  • SPIN SUCKS  |  WEDNESDAY, AUGUST 18, 2010
    [Marketing] Is Social Media Forcing Retirement? | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 18 2010 Is Social Media Forcing Retirement? think all of this shift in the way we communicate, buy, sell, market & grow is making majority a little uncomfortable. You can guess where that audience typically lies…50+ white men. They do. Alright.
  • KIKOLANI  |  WEDNESDAY, JULY 4, 2012
    [Marketing] Link Building Secrets – Post Panda and Penguin
    To perform the Flipper, follow these simple steps: Your niche doesn’t matter; this method can be used for any market. Another great tip for using Google Alerts is to sign up for key phrases such as “hire a social media expert” What market you are in will determine what kind of clients you are trying to get for yourself. This is a guest post by Gregory Smith. You tell me your secrets, I’ll tell you mine. That search on Google comes up with over 20 million matches. How secret is anything out there with so much discussion about it? ” -Eric Ward.
  • SOSHABLE  |  MONDAY, JUNE 14, 2010
    [Marketing] YouTube Facts, Stats, and Other Trivia (Infographic)
    Everything from video marketing to funny personal videos make their rounds through YouTube at a breakneck pace on a second-by-second basis. Blast. After 5 years of sharing videos, YouTube is the undisputed heavy-weight champion of the LOL world. This infographic below compiled by Website Monitoring and found via Viral Blog puts all of the tremendous information that went along with building the site over five years into perspective. Will YouTube be here for another 5 years? When it comes to the Internet, there’s never a notion of “too big to fail&#. Share it.
  • SOCIALNOMICS  |  MONDAY, MAY 9, 2011
    [Marketing] LinkedIn IPO on NYSE (LNKD) $3 Billion Valuation
    Historically many tech companies (Microsoft, Google, Intel) list on the Nasdaq Stock Market. LinkedIn, the “Facebook for Business,” will list its IPO on the New York Stock Exchange (NYSE).  This This move follows music site Pandora and China’s largest social network Renren (RENN), which also chose the NYSE over the Nasdaq. Historically The Mountain View, California-based LinkedIn IPO plans to raise as much as $175 million in an initial public offering under the symbol LNKD. According to Reuters the LinkedIn IPO: 7.8 million shares at $32-$35/share. LinkedIn earned $15.4
  • CONVERSTATIONS  |  THURSDAY, MARCH 27, 2014
    [Marketing] Blog Posting Mantra No. 5 – Add Eye Rests
    Read more on being generous to your readers at DIY Marketers. 'On most freeways and highways, a rest stop is good for drivers and passengers to stretch their legs, grab a refreshment, and other things necessary to get through a long stretch of road. Similarly, a long stretch of text without an eye rest makes for weary readers. Writing for the web is different from writing for print. Probably much different than what you learned in school. If we are to  write with the reader in mind  (and who and how they might share what you’ve written), we must be aware of their reading habits.
  • PROBLOGGER  |  THURSDAY, OCTOBER 11, 2012
    [Marketing] The Top 6 SEO Resources for Bloggers
    Featuring some of the most insightful analysis of the Search Engine Marketing world available, Search Engine Roundtable is a must-read. Covering literally every aspect of SEO and online marketing under the sun, Search Engine Land is a favourite among SEOs in every niche. This guest post is by  Matt Beswick. For anyone involved in SEO, staying on top of the game is a difficult task thanks to the unpredictable nature of the business. As a blogger, however, it’s almost impossible—all you want to be doing is writing great content and generating traffic, right? SEOmoz.
  • STAY N' ALIVE  |  MONDAY, OCTOBER 1, 2012
    [Marketing] Android is Finally "Enough", but I Still Miss My iPhone
    Google will always have the masses, very similar to the approach Microsoft took in the Desktop market (until Microsoft figures out the mobile market and competes with Google). I've written a few times on this blog about my trials with Android and dissatisfaction with devices under Google's operating system. The fact is, lack of consistent experience because Google doesn't own the experience, means they will likely never have a leg-up on the experience iOS gives users, considering Apple controls and owns the entire experience in their OS. I'll explain. The voice controls are solid.
  • LAUREL PAPWORTH  |  MONDAY, MAY 17, 2010
    [Marketing] Facebook: Reclaim Privacy Security and Safety
    Social Network Marketing Campaigns: Features Attributes (14). Facebook keeps changing around what is private and what is public in the default settings. But the crowd is smarter than the individual company so ReclaimPrivacy have tools for you. Also a diagram on private to public social networks. What will take Facebook’s place as the most secure, most protected, most private of sharing spaces online? Somewhere you can comfortably place the photos of the grandkids running around starkers at the beach? Which is an intelligent way to do newsgathering and newsreporting if you ask me.
  • CONVINCE & CONVERT  |  MONDAY, JULY 2, 2012
    [Marketing] The Power of a Question
    Every time we boil our marketing data down to a “what” and leave it at that, we make the same mistake. Tom Webster is a 20-year veteran of opinion, media and marketing research, and the principal author of Twitter Users In America , The Social Habit , The Podcast Consumer Revealed and other widely-cited studies of consumer technology usage. When I was 30, I lived in a largely rent-controlled building in New York City with my (then) girlfriend, who was also my age. The average age of our floor was 58. No one was 58. For most of us, it’s the same one: “Why?”.
  • THIS, THAT AND THE OTHER  |  TUESDAY, FEBRUARY 14, 2012
    [Marketing] Government Services Intermediation: The New Role for Cybercafes.
    Mbumbuni is a rural market town in Kenya’s Mbooni East District approximately 120km from Nairobi. Within the market is one of the Kenya ICT Board supported Pasha Centers and probably one of the best equiped cybercafes I have seen. A Pasha center in rural Kenya. When I visited the area in August of 2011, the 3G signal was poor and the center was using a GSM router connecting via EDGE to provide access to clients. The resulting experience was of course poor. For the residents in the area, the next cybercafe with a good connection is in Masii 8km away or in Wote town 50km away.
  • SOCIAL WAYNE  |  MONDAY, FEBRUARY 6, 2012
    [Marketing] Day 6: People of color impacting the social web – Christine Celise Johnson – #29DaysofDiversity
    Johnson’s background includes owning a successful event planning and marketing company that serviced various tech and non-profit clients, creating a visual arts gallery and education program, being published in a number of poetry journals, contributing to business and creative publications/blogs, and facilitating healing arts and women in entrepreneurship workshops. As we all know, February is Black History Month. Even though it’s black history month, the goal for 28 Days of Diversity is to feature not just African-Americans but other minorities in the web/tech space.
  • JEFF KORHAN  |  MONDAY, AUGUST 2, 2010
    [Marketing] Beta Your Small Business Innovations
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « High School Reunions - The Ultimate Social Meet-Up | Main | Lighten Up Your Social Media Life » August 02, 2010 Beta Your Small Business Innovations One of the trends that has emerged in recent years is the concept of beta testing new product and service developments before they are ready for prime time.  The idea is to get to market quickly, and then let the members of your community tell you how to bring everything to its best completion. 
  • JEFF KORHAN  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Marketing] How Blogging Enhances Your Sales Presentations - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Marketing with New Media in Mind | Main | How Often Should I Blog?  Expand your view of blogging and you will find it invaluable for enhancing your marketing and selling.  Expand your view of blogging and you will find it invaluable for enhancing your marketing and selling. » September 08, 2010 How Blogging Enhances Your Sales Presentations Most people probably think of blogging as writing.
  • ARI HERZOG  |  TUESDAY, DECEMBER 28, 2010
    [Marketing] Thank You for the Memories in 2010
    Melbourne Marketing (20). ann@stock market … (1). email marketing (1). Justin@JDM Marketing (1). PR i Marketing Ag… (1). Tom @ marketing tips (1). AriWriter remains here, in the same place it’s been since 2007, focusing on strategies and tips on social media marketing. To everyone who visited, subscribed, read, shared, commented, and otherwise enjoyed the content of AriWriter over the past 12 months, I thank you. Thank you for visiting my articles. Thank you for subscribing. Thank you for reading. Thank you for commenting.
  • CONVINCE & CONVERT  |  WEDNESDAY, FEBRUARY 20, 2013
    [Marketing] The Best Social Media Advice I Learned in Kindergarten
    In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about LinkedIn’s recent marketing program whereby they sent emails to members announcing their profiles were in the top 10%, 5%, or 1% of all profiles viewed. As a marketing tactic, it’s an interesting case study. The Best Social Media Advice I Learned in Kindergarten is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Social Media Controversies Addressed, Fresh Each Week. excellent coverage about it from LinkedIn consultant Andy Foote ). ”).
  • CONVINCE & CONVERT  |  THURSDAY, MARCH 25, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    More from Convince and Convert 7 Secrets to Successful Social Media Farming 18 Social Media Quotes Incinerate Your Social Media Checklist Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) How Not To Use Social Media (The Arkayne Blog) Tagged as: social media analytics , social media measurement , social media metrics , social media ROI , social media tools , Swix , web analytics Did you enjoy this blog post? Ive founded 5 companies, and spent 15 years running digital marketing agencies.
  • WAXING UNLYRICAL  |  THURSDAY, APRIL 12, 2012
    [Marketing] How I’m Building My Press Distribution List
    I don’t have a background in public relations, but my current position as the marketing communications manager at TouchSystems requires some PR skills. Erin Feldman  is the marketing communications manager at  TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog,  Write Right  (so write right, don’t make her use her red pen). One of the primary aims of my position is to increase the company’s brand recognition and presence. It’s common courtesy and decency.
  • BILL HARTZER  |  FRIDAY, DECEMBER 4, 2009
    [Marketing] 2nd Annual Biggest Search Geek Contest
    Considering the fact that there are so many contests available today (like the unusual contest for blowing water out from a teapot ), it does not come as a surprise to find out there is a contest to see who is the biggest geek in the world of search engine marketing. The Biggest Search Geek brings people from all walks of life together in the name of search engine marketing. Last year’s winner, Keri Morgret, went up against well over 1,600 search engine marketers to score a 76.8% The contest begins on December 1, 2009 and ends on February 19, 2010. Who knows?
  • DIVA MARKETING BLOG  |  THURSDAY, JULY 4, 2013
    [Marketing] Fourth of July @ Your Own Pace
    Diva Marketing Collection of Fourth of July Posts Lessons From The Peachtree Road Race - 2009   Twisted Recipes - 2010   Live The Life of Your Choice - 2011 'In my adopted home town of Atlanta, Happy Fourth of July begins with people waking before dawn. Well.not so much for me or Max but for many of my friends who run, jog, walk and sometimes skip (well someone must skip!) down Main Street in Atlanta to participate in the Peachtree Road Race. For the awe inspiring 88 year old Betty Lindberg  this year marks her 24th Peachtree Road Race. Toss of a pink boa to you Betty!
  • CONVINCE & CONVERT  |  TUESDAY, AUGUST 21, 2012
    [Marketing] 6 Common Mistakes in Online Community Development
    Plenty of marketers, entrepreneurs and enthusiasts are out there creating successful communities. LitReactor found a business opportunity and pursued it with an aggressive marketing strategy. He just launched the book on online communities, Capturing Community: How to Build, Manage and Market Your Online Community. Many of the myths surrounding online community development are proliferated by common sense conclusions. Creating an online community has a basis in science—but best practices that seem clear-cut on the surface become much more complicated when you dig deeper.
  • THE RELATIONSHIP ECONOMY  |  TUESDAY, AUGUST 3, 2010
    [Marketing] Privacy? Your Life is Transparent!
    Do you think marketers want their hands on your data? The redefinition and terms are best determined by the individual who has now become the target of marketers. better model would be that we are the ones who have rights to our data to target the markets. Almost everything we do has some form of data tied to it. Excuse me, I am wrong. Everything we do has data tied to it! This data rest in a variety of databases and a time is coming when all these databases will be connected together and transparent for the world to see. Soon all. Does This Alarm You? For now.
  • TWIST IMAGE  |  THURSDAY, APRIL 12, 2012
    [Marketing] The Billion Dollar Questions
    am a Digital Marketing evangelist. Yesterday, I was speaking with a very senior digital marketing expert whose opinion I value. Yes, valuations can get out of control and people who do not know what they're investing in could inflate the market, but we actually have a well-worn marketplace here with consumers who are buying. digital marketing. digital marketing evangelist. We're all experts. We're all experts. until Facebook buys Instagram for one billion dollars. At that point, we all have opinions. Nothing more. Nothing less. There, I admit it. Including me.
  • TWITIP  |  THURSDAY, MARCH 4, 2010
    [Marketing] Are You Obligated to Follow Back?
    March 4, 2010 Anita Nelson @ModelSupplies You are not obligated to follow anyone on Twitter, however from a marketing standpoint, it is just good business. did look at your account, though, Nick, and it appears as if you are only tweeting links to your blog posts, or marketing. March 5, 2010 Bloginstall @bloginstall Hmm… what a great marketing tactic! Shelly Kramer @shellykramer [link] March 5, 2010 Judy Adler @giftofmoney You are not obligated to follow him back, but it seems to me like good marketing sense to do so. Here’s what happened. > PS. WoW!!!
  • BILL HARTZER  |  WEDNESDAY, MAY 26, 2010
    [Marketing] Monitoring Your Company’s Brand Online with MutualMind
    While these are useful ways to gather marketing and demographic data , you still need to know what people are saying behind closed doors. MutualMind is a highly innovative and dynamic web application that helps marketing firms and public relation firms monitor the “word on the street&# in regards to brands that they are following – both your own, and your competitors. Have you ever wondered what people are REALLY saying about your brand ? MutualMind takes the different aspects of social media and brings them together into a concise, and helpful way. Digg this!
  • TWIST IMAGE  |  FRIDAY, MARCH 15, 2013
    [Marketing] Ads Worth Spreading 2013
    marketing agency. It is one of my favorite initiatives. TED has been working hard to acknowledge TV ads that are "ideas worth spreading." " When I hear people say that they hate advertising, I don't believe them. People hate BAD advertising and, unfortunately, a good bulk of the work that comes out of the advertising industry is mediocre at best, and bad a lot more often than it should be. People love ads that tell a story. People love ads that make them laugh, think, cry, grow and more. Volumes have been written about what it takes to produce a great spot. it just works.
  • JEFF KORHAN  |  TUESDAY, MAY 3, 2011
    [Marketing] How To Be the Solution To the Right Problems
    This is the objective of content marketing - educating your community. When seeking to differentiate their businesses, most companies focus on what they believe they do better than their competition - which is exactly what the competition is doing. This leaves the prospect confused - and a confused buyer will say no - to both companies. The Right Problems Are Invisible . You can be very effective at differentiating your business by being the best at helping your customers understand problems they don't know they have. Where should you look for these problems? . So do you.
  • GEOFF LIVINGSTON  |  WEDNESDAY, APRIL 10, 2013
    [Marketing] Experiencing Electronic #Natitude
    The Nationals use of electronic media supersedes promotion and marketing. 'Opening Day last week was my Dad’s first day of retirement, so we went to the park with a couple of friends to celebrate. It was one of the best days of my life, a day I’ll cherish and take with me to the grave. But it was also enjoyable because the Nationals’ in-stadium experience significantly improved over the winter. When you walk into the stadium and look out onto the field, the first thing you see in the outfield is the hashtag slogan, “#Natitude.” Simply impossible.
  • LOUIS GRAY  |  WEDNESDAY, MARCH 30, 2011
    [Marketing] The Social Graph Is Not Enough to Find a True Me
    Disclosure: I am vice president of marketing at my6sense. Last week, I gave a presentation at the Kynetx Impact conference just outside of Salt Lake City, Utah, talking with the developer audience about the Third Wave of the Web , and my continued belief that true personalization in both the Web and in our mobile content consumption is what will drive the most dramatic changes to the future of the Internet, following on to the first wave (Information Retrieval and Search), and the second wave (Social Networking). True personalization is about your own interests and preferences.
  • LOUIS GRAY  |  SUNDAY, FEBRUARY 20, 2011
    [Marketing] NPR Features News Acceleration, Our Ability to Consume It
    Disclosure: I am VP of Marketing at my6sense , which makes tools to personalize the new world of streams. Yesterday NPR Reporter Linton Weeks posted a interesting observational piece on the accelerating pace of news, from its discovery to a reaction - spurred forward not just by the 24 hour broadcast networks, but the parallel growth of social media, which sometimes plays the role of news starter, news observer or news distributor. See: Media Black Hole: So Much News That We'll Implode? Linton also asked me a different question, which wasn't carried in the piece. To this, I said no.
  • CONVINCE & CONVERT  |  SATURDAY, APRIL 27, 2013
    [Marketing] Last Chance to Get on Special Pre-Order List for My New Book
    My new book is called Youtility: Why Smart Marketing is About Help, not Hype. It’s marketing that is so useful, people would pay you for it. Access to a special “Making of Youtility” guide I’ll be creating about the writing and marketing of the book. Youtility is all about the marketing of helpfulness. Last Chance to Get on Special Pre-Order List for My New Book is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'image from bigstock.com. Here’s the plan. What is Youtility? d sure appreciate it.
  • PROACTIVE REPORT  |  WEDNESDAY, AUGUST 14, 2013
    [Marketing] How to Write a Press Release in 2013
    That led to a glut of releases that read like marketing material or worse still, they were a vehicle for stuffing keywords and anchor text links into a piece of content masquerading as a press release. Use no hype or marketing-speak about how excited  you are or that you are the leading end-to-end solution for something. 'Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Register here. Unfortunately, the SEO community saw the possibilities of using optimized press releases long before the PR industry did. Links.
  • ENGAGING BRAND  |  SUNDAY, MARCH 28, 2010
    [Marketing] Are you emotional enough?
    Ed Hardy Shirts on Show 300 - Facebook Marketing spyseo on Show 300 - Facebook Marketing Small Business Answering service on Putting the Wow into Customer Service Small Business Answering service on Customer Service and the Fred Factor Krishna De on Show 300 - Facebook Marketing LOGO DESIGN on Whats Missing in Your Logo? Show 301 - How Risky is Risk Show 300 - Facebook Marketing Show 299 - The 24 Hour Customer Do we need a new style of citizenship? Main | Hasnt communication always been two way?? » Are you emotional enough? selling emotion Be emotional.by
  • VIPER CHILL  |  SUNDAY, MAY 20, 2012
    [Marketing] I Couldn’t Think of a Better Title Than This
    knew that I didn’t want to share something “personal developmenty” and I already have a big marketing related announcement coming in the next few days, so I decided to do something else. Because I’m so interested in websites and marketing, I am constantly having new ideas and looking at how things could be better as I browse around the web. On my 21st birthday I shared a list of 21 lessons I’ve learned during my short spell on earth. On my 22nd birthday I worked for weeks on a free 2 hour video course called Cloud Blueprint. Asia to be more specific.
  • FEVER BEE  |  SUNDAY, FEBRUARY 13, 2011
    [Marketing] Uprisings and Communities
    Do you want to do more for existing customers, generate great feedback and reduce your marketing expenditure?  High speed, sudden impact. That's what most companies want. Huge followings within weeks. It's  It's not hard to achieve, in fact, it's becoming quite common. Just do something unusual or something that sparks a strong emotional reaction.    But the impact doesn't last. Once the issue fades, the audience dissipates. That amazing sense of community people in Egypt feel today, will be gone in a few weeks. The difference is huge. 
  • SOSHABLE  |  WEDNESDAY, AUGUST 29, 2012
    [Marketing] Blogging For Business eBook
    If you’re involved with the marketing aspect of your web presence, then you’ve probably heard of blogging for business. Simply put, a well executed blog can be the hub of all your internet marketing efforts. This eBook is a step-by-step guide to understanding and mastering the use of blogging for marketing purposes, giving you an affordable and easy method of increasing website traffic and lead conversion. Does your business have one? If not, you’re missing out on one of the most powerful and reliable methods of lead generation and SEO bolstering available.
  • BRASS TACK THINKING  |  THURSDAY, SEPTEMBER 27, 2012
    [Marketing] How To Get Tapped For The Projects You Want
    Which means when someone needs an authority on incredible content marketing, they call Ann Handley or C.C. I’ve been asked a version of the same question several times in the last few months. Essentially, it boils down to this: “How do I get recognized as an authority and have people want to work with me on projects or ideas that make me excited?” Focus. You cannot — I repeat, cannot — get approached for awesome things until someone really understands what you do and stand for. work in social business strategy and organizational change. Chapman , not me.
  • LOUIS GRAY  |  MONDAY, AUGUST 19, 2013
    [Marketing] The Twitter Google Netflix iPad Dotcom YouTube Facebook Era
    The Steve Jobs Era: 67,900 Google results In context: " Four Design Lessons from the Steve Jobs Era ", " Visualizing the Steve Jobs Era ", " Top Ten Apple Ads of the Steve Jobs Era " Represents: Steve''s personal impact on the world of technology, design, marketing and one of the most successful companies in Valley and tech history. The iPad era is still strong, with Twitter putting on a good rising show, and Microsoft being high in the rankings, given its market penetration. Now, newsmakers and analysts alike are trying to explain just what this new era should be called.
  • FIREBELLY  |  WEDNESDAY, AUGUST 24, 2011
    [Marketing] Starbucks launches city vs. city coffee competition
    Starbucks is known in the industry for fantastic localized marketing. This contest brings Starbucks back to localized marketing in a mass-marketing way. This information is how localized marketing succeeds and will likely lead to additional city-specific rewards in the future. In my world, it isn’t officially the fall season until I have a Pumpkin Spice Latte from Starbucks in my hand. know I’m not alone. Today, Starbucks launched a nation-wide competition on Facebook. The contest ends Friday. There is a new challenge each day. Tell me your thoughts.
  • WEB METRICS GURU  |  TUESDAY, JULY 24, 2012
    [Marketing] Radian6 Big Data
    Caveat , maybe the vendors, such as Radian6, Sysomos, at el, are also contending with the marketing of their platforms to people who were expecting streamlined solutions, and haven’t been able to take their own data and questions and match it up with the platform can provide – again, not necessarily the fault of the platform, but still, the platforms get blamed. It’s been about a week since the Radian6 Big Data  announcement (is that the right words to use?) and this is what it looks like on the Insights Panel (see below). That’s my guess. Solariat Press Release.
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