STEVE RUBEL | SATURDAY, AUGUST 7, 2010
[Marketing] The Age of the Stream - The Steve Rubel Stream
As the age of the stream takes hold, it will force marketers to get more creative about how we break through. advertising essays Lifestreaming marketing media streams trends Permalink Tweet Comments 20 Comments Aug 07, 2009 edward boches said. But a life of skimming means a loss of much rich detail in our personal and work lives.And, as a marketer, the rigor and the details so often represent the difference between success and average.I He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs.
ARI HERZOG | MONDAY, AUGUST 13, 2012
[Marketing] When Social Media Confuses You
When he's not blogging, Ari helps brands improve their digital media marketing. Social media can be tough to master. This is where I can help you. If you have a question you’ve been dying to ask and/or would like to learn my perspective, post a comment below. All comments will receive replies; and some may also turn into longer blog posts. Please continue reading When Social Media Confuses You and leave a comment if inspired. Got a question? Need help? Contact Ari today! Productivity
COLLECTIVE THOUGHTS | THURSDAY, NOVEMBER 1, 2012
[Marketing] Obama vs. Romney Intellectual Property Policy [Infographic]
It is not a focus on the campaign trail, but it is an important focal point for the US job market. Have you ever wondered where the 2012 presidential candidates stand on the Intellectual Property industry? Find Find out by taking a look at this infographic brought to you by Likelihood of Confusion. The Intellectual Property industry is a rapidly growing industry in the US with 74% of all US exports being related to this industry. More than likely, you will not hear this particular topic being brought up in major debates.
TRADESMEN INSIGHTS | WEDNESDAY, MAY 23, 2012
[Marketing] Insights on How Manufacturing Can Have a Competitive Edge
Eric works as a distribution manager at EJOT UK providing high tension custom fasteners to the aerospace and defense market. The volatile and unpredictable economy we live in today has wreaked havoc not only for consumers but also for businesses and offices in all markets and industries. In the fastener manufacturing market, the level of competition is high and continues to escalate in rampant proportions. Making sure your business is always competitively operating in multinational markets is also very difficult with lots of variables outside of your control.
ENGAGING BRAND | MONDAY, MARCH 3, 2014
[Marketing] Showing Up - First Step in Social Engagement
Social marketing needs you to show up regularly, consistently, with humility and with a belief in what you are showing up for.( The truth is that social marketing is never 100% right. In fact I would go as far as to say.great social marketing shouldn''t be perfect, shouldn''t always be right as this allows room for the customer to interact and start a conversation with you. Are you unclear about what your social marketing aims are.then define them. Showing up is half the battle. Tweet this ). It may be lack of time or once this new client is secured. All excuses.
BRASS TACK THINKING | FRIDAY, OCTOBER 1, 2010
[Marketing] Your Career Is Not Luck
More tough love from the Tacks: If you want to be a marketer but you suck at marketing, it’s not going to work. If you want to be the next ProBlogger but you just don’t have the chops for writing and that relentless cycle of creating information, products, and affiliate marketing, you’ll constantly struggle. My friend Jason Amunwa is a crack designer and marketer for small business. Thomas Jefferson (1743 – 1826) Your long-term success does not depend on fortunate turns of circumstance. Take chances. knew I needed to create it. Maybe anywhere.
JEFF KORHAN | WEDNESDAY, AUGUST 11, 2010
[Marketing] Social Media Is Not A Business Fantasyland - Jeff Korhan
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « How Social Media is Revolutionizing the College Textbook Market | Main | How To Add The New Twitter Tweet Button to Your TypePad Blog » August 11, 2010 Social Media Is Not A Business Fantasyland What is true in your life and day-to-day business activities also holds true for your social media environment. Yet, for some reason some people have expectations that border on fantasy, and they encourage you to come along for the ride.
ENGAGING BRAND | WEDNESDAY, JULY 23, 2014
[Marketing] No Budget? Business Innovation Tip- No money required
Often the first to market is not the ultimate winner because they copy the basics and refine to something even better… just think Google! Taking lessons from one market sector and applying in a new way to your sector. Building on an initial innovation and making it specific to your market. Find ideas and then make them your own with a twist that is specific to either your market, your customers or your brand. Do you stop yourself from being innovative because you don’t have the business resources or funds available? Copying is easier than ever. Share.
BILL HARTZER | MONDAY, MARCH 15, 2010
[Marketing] How Search Engine Optimization Adds Value to a Website
And, as someone who has been actively practicing organic search engine optimization since 1996, I am probably just as qualified as anyone else in the search engine marketing industry to tell you about the benefits of search engine optimization. Organic or natural search engine optimization is the art of optimizing your existing website so that it’s more search engine friendly and optimizing your off-site website marketing plan so that your website is found in the search engine results for keywords that people search for that are related to your business. Digg this!
GAURAVONOMICS | WEDNESDAY, SEPTEMBER 29, 2010
[Marketing] Asian Economies in The Economist Intelligence Unit 2010 Digital.
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Re-framing the Internet Freedom Debate: National Security Will Always Prevail Over Personal Liberty The Creative Rankings: Track Asia-Pacific’s Most Creative Brands, Agencies and Talent » Asian Economies in The Economist Intelligence Unit 2010 Digital Economy Rankings Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists !
WHAT SPINKS THINKS | THURSDAY, JULY 26, 2012
[Marketing] Why I Left NYC for SF, and Stayed There
Another important distinction that you need to make if you’re debating which city to build your company in is the consumer market. SF isn’t real. It is very much a bubble of conversation. Establishing a product market fit in SF isn’t necessarily replicable in other cities. The consumer market in NYC will be much more true to form. I have lived in NY my whole live and lived in NYC for almost 2 years. I’ve lived in SF for 3 months. Zaarly moved me out to SF. When my work with Zaarly completed a couple months ago, I had the choice to go back to NYC. But I stayed.
TWIST IMAGE | TUESDAY, JUNE 21, 2011
[Marketing] Comparing Apples To BlackBerrys
Many people didn't think Apple (a computer manufacturer) could never successfully produce and market a smartphone and those same people probably questioned a search engine's ability to create a mobile platform like Android. PlayBook 's lack of success (RIM says that only 500,000 tablets are in market) compared with the iPad is indicative of this. The PlayBook was announced long after iPad's initial in-market success and prior to the launch of iPad 2. In the end, RIM 's Achilles Heel is not marketing or technology. Research In Motion had a tough week last week.
SOCIALNOMICS | MONDAY, AUGUST 4, 2014
[Marketing] How to Apply a “Customer First” Mentality to Your Ecommerce Business
Apart from the fact that we marketers love using phrases and buzzwords like Mobile First , there was something else begging for immediate attention. SEO, design, functionality, and marketing, last time we checked, all got down on their knees for the customer (and the omnipotent Google also intends to keep it that way). So it doesn’t necessarily mean you have to go to market first with mobile, but that the customer should be able to come and go from whichever touch-point she wants and get the information or get the experience. ”. Mobile happened. Now, that stands corrected.
BRASS TACK THINKING | MONDAY, DECEMBER 21, 2009
[Marketing] How To Create Measurable Objectives | Brass Tack Thinking
So if your company has a vision that includes growth into, say, an international market, your marketing goals should be written with that at least partially in mind. If you’re in a specific marketing channel, like online or digital, your goals will want to reflect the overarching goals of the entire marketing or communications area. If your goal is brand awareness, you measure things like website traffic, share of conversation, media placements, volume of online chatter, or even standard market survey results. And that’s not just marketing.
SOCIAL WAYNE | MONDAY, JANUARY 10, 2011
[Marketing] 27 ½ ways how to become a social media expert rockstar ninja in 2011
Anything but social media marketing. Start your own paid email newsletter on social media email marketing 101 26. 2011 is here and the same old social media debate we have been talking about for three or four years now is still taken place. The same tired social media conversations about ROI, should your company use social media, are social media experts better than social media beginners and what platform should your company use as a blog. On top of that you can now buy followers on Twitter if you have enough money via promoted tweets and as for Facebook. Got it?
KIKOLANI | MONDAY, MARCH 4, 2013
[Marketing] A Fresh Start on Kikolani
will cover a variety of topics here including affiliate marketing, blogging, content strategy, email marketing, search marketing, and social media marketing. Spring is almost here, and along with it, a new start for Kikolani! Photo Credit: Jason Hines. It all started with a webinar from Derek Halpern promoting his new course, Blog That Converts. During the webinar, he talked about content and how people were being driven mad by the misconception that to be successful, you had to pump out tons of content. Last Year’s Strategy. But it really didn’t.
WRITTENT BLOG | MONDAY, MARCH 17, 2014
[Marketing] 15 Places to Find Free Images for Your Blog
The ancient saying that a picture is worth 1000 words comes as no surprise to content marketers. Even some of the sharpest content marketers have no idea that Google Advanced Search exists! The post 15 Places to Find Free Images for Your Blog appeared first on Inbound & Content Marketing Hub. Images arouse emotions, set the tone for your writing, help you tell a better story, and aid your readers in “seeing” what you’re trying to convey in words. It’s certainly possible to buy images. In fact, it’s easy. Let’s get started: 1. Google Advanced Search. Stock.Xchng.
THE RELATIONSHIP ECONOMY | MONDAY, OCTOBER 17, 2011
[Marketing] There Is Lots Of Money In That Data
Hewlett-Packard this month bought Britisih software firm Autonomy, a market leader in unstructured data search, for $12 billion. The collection, analysis and use of consumer data is and will continue to both be valuable and yet threatening to privacy and individual preferences. Think about the implications already being revealed. How and what you communicate and associate with reflects your character, affinities and values. All of the related data is for the world to see and organizations to use both for you and against you. Data drives everything we know and don’t yet know.
SMALL BUSINESS MAVERICKS | TUESDAY, MAY 17, 2011
[Marketing] Is Search Privacy Important To You?
You’ll have to test them. I ran a test at both Blekko and DuckDuckGo. I was impressed that SBM was No. 1 at DuckDuckGo for the search phrase “small business marketing minnesota. Of course, I’m No. 1 in both Google and Bing for the same phrase. Are you concerned about search privacy? If so, then you might be interested in two smaller search engines. Google and Bing, the leading competitors in search, store your search data for up to 18 months. But Blekko and DuckDuckGo are banking on you wanting more privacy than that. Good luck in that. search engines privacy search
SMALL BUSINESS MAVERICKS | THURSDAY, JULY 21, 2011
[Marketing] What Is True Reach?
But why does a social media marketer’s true reach often measure lower than their own follower count? Klout users will recognize the metric known as “true reach. Even if you don’t use Klout but are active in social media, you might have heard the term. But what does it mean? True reach is a measure of your target audience’s real strength. For instance, if you follow 100 people on Twitter and each of them follow 100 people, your potential audience is 100 X 100, or 10,000 people. But that isn’t your true reach. It’s your potential reach.
LOUIS GRAY | THURSDAY, JULY 5, 2012
[Marketing] Real Valley Stories: Leveraging Assets to Get One's Way
As sure as I had been in 2003-04 that leveraging Google Adwords ahead of the competition would give us increased visibility to customers, buying keywords for our industry, I was sure that we once again had the opportunity to be leaders in what was a fairly slow moving market. But my boss, the VP of Marketing, said my time would be better used doing a demand gen campaign than writing a blog. The main reasoning for taking on an elite firm was that we wanted one to assist with not just the standard marketing and PR, but also analyst relations and investor relations.
IMAGINE YOUR REALITY | WEDNESDAY, MARCH 18, 2015
[Marketing] How to use your Tax Refund to invest in your Business
You can also use it to invest in equipment for your business or in your marketing efforts. If so, that will be a pressing need, in the sense that it can provide a way for people to find you online and be a good investment for your marketing. Tax season is coming to a close and if you are one of those rare business owners that has a tax refund, you might be thinking of a variety of different ways you could use it, such as paying off debt, buying something you’ve really wanted, or investing it in your retirement. So how do you use a tax refund for your business?
CONVINCE & CONVERT | WEDNESDAY, SEPTEMBER 12, 2012
[Marketing] Feedburner to Feedblitz – Why We Migrated Our RSS Feed
It’s no secret, but using a service like Feedburner has become a common best practice for feed delivery among bloggers and marketers alike. The service is free so there’s no risk involved (theoretically) and using a feed service isn’t something that marketers see as an option. Did you know that you don’t need a third-party feed service to deliver an RSS feed? Without a feed delivery service, there’s no way for you to see who has subscribed to your RSS feed and where they came.
CONVERSTATIONS | MONDAY, OCTOBER 27, 2014
[Marketing] Bad Assumptions and Bad Experiences
Related Stories Week in Review: Posts and Podcasts Oct 19 – Oct 25, 2014 Brand Identity: What It Is and How to Maintain It Tips for Mobile Marketing: How to Bring Customers Into Your Store What’s Your Content Style? Most business owners try their best to avoid it. That place called Stuck. Nobody Nobody wants to go there, get there, or stay there. Yet, I know many owners and solopreneurs who, in their attempt not to repeat bad experiences and to avoid conversations because of bad assumptions, end up getting stuck because of inaction. Bad Assumptions. turn away from prospects.
SPHINN | THURSDAY, SEPTEMBER 23, 2010
[Marketing] SERPD doesn't currently get my vote Why would I push my audience.
SPHINN | FRIDAY, SEPTEMBER 24, 2010
[Marketing] Andy, what is the quality problem. I agree with the writer that.
SPIN SUCKS | WEDNESDAY, MAY 13, 2015
[Marketing] Join Jim Mitchem for a Special Author Q&A Today
What You Will Learn Though this author Q&A is not about a business book, I imagine you can ask Jim things such as: How fiction writing differs than business writing; What he’s learned in his career that helped him write a novel; What the fiction world is like, in terms of sales and marketing a book; How he got the book written with life in the way; and Where the idea for Minor King came from. By Gini Dietrich I have been a big fan of Jim Mitchem for a long time. First, a reader of his blog, Obsessed with Conformity , I started to stalk him online. He has two daughters.
GEOFF LIVINGSTON | FRIDAY, JANUARY 25, 2013
[Marketing] Awakening from Delusions of Grandeur
With no hard deadlines or need to market publicly declared personal projects, I am free. Image by alshepmcr. It’s a strange world we live in online. Delusions of grandeur call, singing like that sweet Siren in the midst of the sea. To win, we must appear like we are Doing Important Things, but in the end we find our lives dashed on the rocks. I’m speaking about the competitive rat race to see who can get the most social media rock star badges; keynotes, books, followings, awards, blog mentions, yeah! have to admit, I got caught up in this hooplah again during the past year.
MY CREATIVE TEAM THINKING | SATURDAY, SEPTEMBER 4, 2010
[Marketing] Creativity 2010 – Week #36
25+ Audacious Creativity Tools - This list includes a wide range of tools, such as creativity cards, tools to scribble, idea markets and a random word generator. Another weekly supply of creativity links from your friends at My Creative Team. Playing With Genius – If you invite 500 people into a conference room, give them access to laptops and brainstorming software and ask them to be creative, several things might happen, and most of them aren’t good. Creativity – This is Ad Age’s online publication all about creativity in the advertising business.
SOCIAL WAYNE | TUESDAY, DECEMBER 14, 2010
[Marketing] infographic – A Year of Twitter – the good, the bad and the ugly via Flowtown
infographic – A Year of Twitter – the good, the bad, and the ugly by Flowtown Flowtown – Social Media Marketing Application. Tweets Twitter infographics 2010 twitter infograpahic infographic trends
WRITTENT BLOG | MONDAY, FEBRUARY 17, 2014
[Marketing] 11 Scientific Facts About Why You’re Doing Blog Titles All Wrong
That may come as a shock, but the longer I’m in the business of content marketing, the more I begin to believe that it’s actually a science. The 30 Worst Pieces of Content Marketing Advice Ever. 2. The post 11 Scientific Facts About Why You’re Doing Blog Titles All Wrong appeared first on Inbound & Content Marketing Hub. Writing blog titles isn’t much of an art. It’s a highly unpredictable, non-exact science, but a science none the less. Let’s think about the various concepts that can determine whether someone ultimately clicks-through to your content: Originality.
ONLINE COMMUNITY STRATEGIST | MONDAY, AUGUST 17, 2009
[Marketing] Don't be bamboozled by the social media elite
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Don’t be bamboozled by the social media elite August 17, 2009 in Community Building , Community Engagement | Tags: Community management , community manager , social media There are a lot of folks out there who understand how social media can help businesses and organizations thrive. There’s also a lot people out there acting as if they do, and don’t have the real experience to back it up. It does not. This is not true.
ONLINE COMMUNITY STRATEGIST | THURSDAY, AUGUST 27, 2009
[Marketing] Orbitz, the tweet and the phone call that followed
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Orbitz, the tweet and the phone call that followed August 27, 2009 in twitter | Tags: customer service , Orbitz , twitter I am dedicating an entire blog post to rave about the use of Twitter as an excellent tool for customer relations. The company I’d like to rave about is Orbitz. You see, I booked a vacation via Orbitz because of a great deal they were offering at a specific hotel. The deal was ‘kids eat free.’
ARI HERZOG | FRIDAY, MARCH 4, 2011
[Marketing] Working It
Rafting photo by Jordan. Answering my call to action earlier this week, David Bennett stung me with his response. Ari] seems like he wants to get on in life and he is a city councillor – but he spends time on this social media stuff – almost like he is working on a thesis or something. I’m not working on a thesis. Connect: Twitter | Facebook | Email | 978.558.0008. No related articles yet. Have you visited the blog archive ? Recent comments Recent comments Related articles Who is Ari Herzog to You? Strategy branding
BRASS TACK THINKING | WEDNESDAY, AUGUST 22, 2012
[Marketing] I’m Not A Good Boss
Almost every bit of business literature you read these days (don’t even get me started on some of it) talks about how successful business leaders are great mentors, or great team leaders, or great strategists, or great marketers. There are so many articles and books and even seminars out there about how to be a better boss. What makes a good boss. What makes a crappy boss. have a confession to make: I’m not a very good boss at all. That’s what makes me great at the consulting and advisory work I do, because it emphasizes the work within which I absolutely excel. At all.
VIPER CHILL | MONDAY, FEBRUARY 14, 2011
[Marketing] Radical Transparency: Welcome to ViperChill v2
The other day I sent out this tweet: My friend Pat replied with: Before I wrote the tweet I was reminded how far I, him, and other ethical marketing bloggers out there have to go in order to help change the perceptions of this industry. This person will be handling my emails (don’t worry Cloud Living customers, I’ll still be receiving yours), dealing with any customer issues besides marketing questions, and interacting online as a part of this brand. So, when I have an announcement to make, you should know that I’m going to have some very big things to say.
SPIN SUCKS | MONDAY, OCTOBER 4, 2010
[Marketing] Customer-Centric and Customer-Centered Organizations: Which Do You Prefer?
It talks about how to understand how your customers make decisions so you can create and market the products and services they will buy. While you take the customer into the creation and marketing process by understanding who they are and how they buy, they don’t actually have a say in what you provide. The flip side is bringing your customer into the creation and marketing processes. For example, Apple. They build products that customers love, but the customers don’t get a say in the functionality of those products. So, which organization would you rather buy from?
CONVINCE & CONVERT | TUESDAY, JULY 12, 2011
[Marketing] The 3 Building Blocks of Social Business Evolution
Another example is when marketing departments in other countries want to create a Facebook fan page specifically for their geography. A Or, are they planning to use social CRM and weave it into their sales and marketing initiatives? Whatever Guest post by Michael Brito , Vice President at Edelman Digital. He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26). Building a business is easy. Start with an idea. Spend some time on Sand Hill Road. Hire
TWIST IMAGE | THURSDAY, AUGUST 30, 2012
[Marketing] 12 Great Business Books Coming Your Way
Authenticity in marketing? The man behind Duct Tape Marketing is back with his latest book. So, if you like Duct Tape Marketing and The Referral Engine , this one will be right up your alley. duct tape marketing. Looking forward to reading about what's next? It turns out that there are a slew of new business books heading our way. In scanning through the Amazon Kindle store, I just spent a small fortune ordering some new books from some of my favorite thinkers. Here's a list (in alphabetical order). I'll wait, go get your credit cards. Chapman. My good friend, C.C.
DIVA MARKETING BLOG | WEDNESDAY, NOVEMBER 23, 2011
[Marketing] Social Media: A Change Agent
Diva Marketing is part of an online influencer network for MNS Business on Main. A few weeks ago I had an ah ha moment. It was something so obvious that it was almost a dah ah moment. Within an organization social media is a catalyst for change. Not only does social media come tied up in ribbons of change but it is wrapped in paper comprised of shades of gray. For enterprise cultures that are built on black and white directives introducing social media can be very uncomfortable. ocial media does indeed change the game for every company. There is a house that is no more a house.
SOCIALNOMICS | THURSDAY, MARCH 29, 2012
[Marketing] Moving Beyond the Social Customer into the Era of Customer Engagement
We recently connected with Paul Greenberg , one of the most respected minds in marketing, technology and CRM (albeit for a short catch-up). Let us know what you think – are you ready for the Era of Customer Engagement? Do you consider yourself a social marketing leader or a novice? Staring at the Social Customer Is Over. Paul was among the early advocates of the social customer, defined by him in one of his recent posts on ZDNet as “a technology savvy, peer trusting, highly demanding, relatively affluent customer who leverages the web for conversations that can impact business.”
ENGAGE | THURSDAY, DECEMBER 12, 2013
[Marketing] Food for Thought: Why Typos Matter More Than You Think
menu I saw recently spelled it “sandwish”—regrettable error or clever marketing gimmick? At its heart, content marketing draws readers in with tasty nuggets of information. I enjoy dining out at restaurants and perusing the menu to decide what appeals to me the most at that particular moment. But when I scan the menu and spot a typo, I confess that it makes me smug and almost gleeful. Call it an occupational hazard of a career in content editing. Over the years, I’ve come across some doozies in printed menus and online. By far, dessert rates as the most commonly misspelled dish.
DEVELOP SOCIALLY | THURSDAY, MARCH 24, 2011
[Marketing] New and Improved Facebook Questions?
Facebook insisted Questions is not designed for marketing/advertising. I’m happy about that. Facebook rolled out a revamped version Questions today. The two main changes include “a poll your friends option as well as it’s focus on getting recommendations. The previous version was similar to Quora with elaborate questions and answers, and the option to follow topics. If you haven’t opted in for questions yet you can do so here. Once this step is complete you can view your friends questions and answers as well as create your own. Do you like the new Twitter?
KOKA SEXTON | TUESDAY, MARCH 24, 2009
[Marketing] Is Your Executive on Twitter?
in /var/www/vhosts/kokasexton.com/httpdocs/word/wp-includes/functions.php on line 3237 Computer Stickers Laptop Computer Stickers HyperLocal Marketing Small business online marketing SOCOM Sales Wordpress Themes Download Free Wordpress Themes and Plugins Recent Posts Social Media Job Week 1 InsideView The Job Search is Over… Foursquare is fun and big brands are figuring that out. How NOT to use your Social Media Marketing Manager! ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. What is ExecTweets? Leave a comment!
KOKA SEXTON | TUESDAY, MARCH 24, 2009
[Marketing] Koka Sexton dot Com
in /var/www/vhosts/kokasexton.com/httpdocs/word/wp-includes/functions.php on line 3237 Computer Stickers Laptop Computer Stickers HyperLocal Marketing Small business online marketing SOCOM Sales Wordpress Themes Download Free Wordpress Themes and Plugins Recent Posts Social Media Job Week 1 InsideView The Job Search is Over… Foursquare is fun and big brands are figuring that out. How NOT to use your Social Media Marketing Manager! ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. What is ExecTweets? Leave a comment!
T2 SOCIAL | SUNDAY, JANUARY 11, 2015
[Marketing] Useful Social Media Advertising Tips for Beginners
The post Useful Social Media Advertising Tips for Beginners appeared first on t2 Marketing International. When it comes to social media, there are few areas that can be more powerful than social media advertising, and these social media advertising tips will help you get the most out of a campaign. It is no secret that the social media space is increasingly favoring the pay-to-play model for brands and businesses. That being the case, we are starting to see a move by many users towards social media advertising. But it is important that you are using it properly. Know Thy Target Audience.
TAYLOR MAREK | THURSDAY, APRIL 1, 2010
[Marketing] I was bought by Mashable!
and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me I was bought by Mashable! April 1, 2010 by Taylor Marek Hey guys! What does this mean? What do you think?
ENGAGING BRAND | THURSDAY, JANUARY 22, 2015
[Marketing] Top Tip to Add Creativity To Your Business
Think about people who are pushing the boundaries of what your market wants… because they are not only competition, they are often the future. The pirates of your market are showing you where the market would like to go……it is no coincidence that public radio started to play rock and roll once they couldn’t shut down the pirate ships. So here is a challenge – how about holding your own fringe festival for your market? Let’s admit it, we all have a rebellious streak. You, me and our customers. We are simple creatures. But why?
GEOFF LIVINGSTON | TUESDAY, MARCH 27, 2012
[Marketing] Blog Against the Machine
They say that professional blogging is a dying social marketing tool. The University of Massachusetts revealed a 25% drop in the number of corporate blogs in the Inc. 500 (from 50% of the general surveyed population to 37%).The The next generation of trade media — team and professional “blogs” — have risen to the fore and [.]. Social Media blogging brian Copyblogger corporate Hubspot Inspiring Generosity Jason Falls MarketingProfs Social Media Explorer solis
ARI HERZOG | WEDNESDAY, APRIL 18, 2012
[Marketing] Why 84% of Your Facebook Fans are Lurkers
You can understand that 90% of blog readers are lurkers but you don’t understand why you can’t tap into the Facebook market. How many times has your social media consultant, the local chamber of commerce, a conference presentation, and your favorite blog encouraged you to create a Facebook fan page? “It’s the largest social networking site, and you’d be crazy to ignore it!” ” someone cries out to you. “You can reach 800 million people with a single update!” ” urges another. “Your fans want to identify with you!”
SPIN SUCKS | WEDNESDAY, FEBRUARY 11, 2015
[Marketing] Business Blogging: Five Reasons You Have No Readers
How we plan our content marketing. By Eleanor Pierce It’s a common complaint: You have a business blog , but no one’s reading. It happens. And there could be some really obvious reasons for it. Maybe your blog’s boring, hard to find, or poorly written. If that’s the case, you have your work cut out for you. But maybe the reasons no one reads your blog are a little harder to suss out. Maybe they’re less obvious. If that’s the case, I have a few ideas … some possibilities you may want to investigate. But what seems clever to you may be nothing more than baffling to your average reader.
CONVINCE & CONVERT | FRIDAY, MAY 1, 2015
[Marketing] 5 Things You Need to Know About Google’s Mobile Changes
With over 47% of the smartphone market-share, even if this feature is only active for Android users, it still matters. Think of your website as the content-rich destination for your target market. It’s been nicknamed “Mobile-geddon.” The misinterpretations surrounding Google’s April 21 algorithm updates resulted in panic in the tech and business communities last week. There are two major changes at play in Google’s recent move to favor mobile: First, Google will adjust its search results order to favor mobile-friendly sites. This is a big step in apps overtaking the mobile web.
STEPHEN P SMITH | THURSDAY, FEBRUARY 4, 2010
[Marketing] Thinking Through My Intuition
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! Id love to hear your thoughts on it! Looking at a blank page can be a trying experience! Why is this? Is it sabotage?
ARI HERZOG | MONDAY, NOVEMBER 10, 2014
[Marketing] Drafting My Next Job Description
Work closely with marketing staff to develop strong and effective advocacy messages, create stories, and generate content for blogs, social media, and our website. Fluent in internet technologies and tools and with highly developed skills in oral and written communications, I have a proven ability to explain complex concepts clearly and concisely. I am comfortable serving as a liaison to government officials and lay citizens, and am familiar with legislative and regulatory processes. After five years as a self-employed digital media teacher and consultant, I want a change of pace.
BUZZ MARKETING FOR TECHNOLOGY | MONDAY, DECEMBER 7, 2009
[Marketing] Social CMO – Will CMO’s miss this opportunity?
So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Finance teams will be getting tweets on billing and finance issues directly from the socialsphere rather than from the marketing guy. CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward.
WHAT SPINKS THINKS | MONDAY, JULY 27, 2009
[Marketing] 3 Reasons Why Resumes SHOULD be Irrelevant
It’s where marketers who couldn’t cut it go to die anyway. If we did this as marketers we’d get crucified. It’s certainly not where “marketers go to die and I know plenty of HR professionals who are a heck of a lot smarter than some of the marketing professionals I know. fields including PR, marketing, social media, and advertising. Stuart Foster and I have discussed it a few times but today when he brought it up, it sparked a good conversation with Amy Mengel , Dana Lewis and others. She makes some great points. that you are.
JACOB MORGAN | TUESDAY, FEBRUARY 9, 2010
[Marketing] How Comcast Approaches Social CRM
Parag In today's competitive business landscape,small and medium-sized businesses need the most efficient and effective way to market to,sell to,and service clients. This enables customer-facing employees in sales, marketing and customer service to make quick, informed decisions on everything from cross-selling and up-selling opportunities to target marketing strategies and effective problem resolution. think companies have an opportunity right now with social media to harness a huge marketing department: their entire staff. You have your internet or TV service.
SPIN SUCKS | FRIDAY, DECEMBER 30, 2011
[Marketing] 2011 Spin Sucks #FollowFriday Recommendations
Margie Clayman can be found on Twitter and blogging at Social Media, Marketing, & Musings. Woo hoo! It’s the last #FollowFriday of the year. Last week I listed the January through June #FollowFriday friends. Today I’m listing the July through December recommendations. Actually, I don’t know that Shrek started July off (though it would be easy for me to figure out). just divided the list in half so last week there were 22 and this week there were 21. That’s all the math there is to it, but it should divide pretty equally. With that nonsense, here they are.
TWIST IMAGE | TUESDAY, AUGUST 21, 2012
[Marketing] The Trouble With Online Advertising
Bob Hoffman (CEO of Hoffman/Lewis ) runs the blog, The Ad Contrarian , and leverages the platform as a place to debunk the over-exuberance that many digital marketing and social media professionals have when they're chest thumping or declaring the latest online platform that everyone is jumping on as panacea for brands and the future of marketing. digital marketing. digital marketing intelligence. marketing professional. the future of marketing. Is online advertising any good? Hoffman is direct and to the point. " First is qualitatively. Hardly.
DREW'S MARKETING MINUTE | TUESDAY, MARCH 8, 2011
[Marketing] Add sounds and links to your images
As is the way of this era, you can grab a free account at www.ThingLink.com. I’m curious — how can you see marketing folks using this technology? Singing pictures? Picture these scenarios: In your online store — you want to show a photo of a family room, filled with your products. You want people to be able to click on each of the items (maybe a lamp or blu-ray player) to purchase them or read reviews. With ThingLink, you can. With ThingLink, you can. With ThingLink, you can. This is brand new stuff so there aren’t a lot of examples yet. click here ).
DREW'S MARKETING MINUTE | MONDAY, OCTOBER 31, 2011
[Marketing] Accept credit cards with 0% hassle!
wanted to share a solution that we’re using at McLellan Marketing Group with great success. It’s called Square. Marketing tip #38: Beware of unintended consequences. Accept credit cards hassle free! Many small businesses struggle with the desire to accept credit cards but the hassle factor or the costs make it seem impossible. Square is an app tied to your iPhone or Droid (or iPad ). When you sign up for the service, they’ll send you a credit card reader that fits into your smartphone. No long term contracts, no up front fees, no waiting to be approved.
CROWD MEDIA | MONDAY, NOVEMBER 19, 2012
Each product that gains the sufficient amount of votes is then designed, manufactured and marketed by Quirky. Overall, I think it is fantastic that Crowdsourcing has allowed both small and large business to promote an idea to market by embracing a community much faster than historically possible. Founded in 2009 by Ben Faufman, Quirky began by using crowdsourcing to determine which products to design and manufacture. The company puts forward ideas for new products via their website and allows both visitors to the site and employees to vote.
JACOB MORGAN | FRIDAY, SEPTEMBER 20, 2013
[Marketing] Friday Vendor Roundup: Mindjet, Spigit, AtTask, Harmon.ie, Box, & Tomfoolery
Most people have never heard of Tomfoolery or their product Anchor, and that’s because the team behind it is small, the product is new, and there isn’t a lot going on in terms of marketing. However, Anchor is perhaps one of the most beautifully designed mobile apps for collaboration that I have seen on the market today. Their main target market is definitely not the enterprise but I think they can make a dent in smaller and perhaps (later) some mid-size organizations. Mindjet and Spigit merge. Mindjet and Spigit are merging to become a single company. My POV.
ARI HERZOG | THURSDAY, AUGUST 25, 2011
[Marketing] 8 Tips for Successful Business Blogging
Maybe on Mondays you’ll post reviews, Wednesdays marketing tips, Fridays contributed articles , and Sundays all other topics. Ari Herzog provides social media marketing and editorial services to the nonprofit and public sectors. Strategies and Tips on Social Media and Online Marketing — To What End Should This Blogging Trend Continue? The following article is written by Lior Levin. What is involved in having a successful business blog? This is a question that many companies both new and old often struggle with when deciding to start a blog. Image by G.I Design.
STEPHEN P SMITH | SUNDAY, AUGUST 19, 2012
[Marketing] How to Sell Your Self Education to Employers
And though knowledge is an end in itself, it’s only natural that students of these free courses would want to apply their newly acquired skills in promoting themselves in the job market. How to Sell Your Self Education to Employers – Online Colleges. The lid is off the Pandora’s box of open education. Khan Academy, MITx, P2PU, Open Badges, Udacity, Coursera. The providers of free online education are springing up left and right, and hundreds of thousands of people from nearly every country in the world are jumping at the chance to educate themselves.
FIREBELLY | TUESDAY, OCTOBER 8, 2013
[Marketing] Big Business Facing A Big Problem With Social Media
And if a brand decides to take on managing their own social media instead of seeking help from an agency, it is essential that more than just the marketing department get involved. What the brands funneling money into developing their social media understand is by doing so, they are tapping into a more passionate consumer base than they would find through other marketing channels. Many mega brands are finding out just how difficult it is to develop a successful social media strategy.
FIREBELLY | FRIDAY, SEPTEMBER 23, 2011
[Marketing] Political Ads To Hit Twitter Soon, Is It Too Much?
With TV, newspaper, and radio marketing slowly on their way out, the campaigns are turning toward social media. Twitter has been moving slowly-but-surely in to the ad business over the past year. It started with promoted topics, then promoted tweets and has started to creep in to user timelines and other places across the network. Enter politics. Political ads have graced televisions, radios, and unsuspecting suburban yards for years. Whether it’s for mayor, president, or county coroner , the messages are painted in to our brains for a good 5-6 months of every political season.
KIKOLANI | THURSDAY, MARCH 24, 2011
[Marketing] Fetching Friday – Resources Mashup & Red Pandas
Making Money Online / Marketing / Online Business. The only inbound marketing guide you will ever need – how Hubspot generates leads for their software, including their top three lead generation sources. The keys to content marketing improving search rankings – it’s not just the content, but these two important elements that will lead to content benefiting your SEO efforts. tips and marketing strategies for the new Facebook fan pages – learn how the new Facebook changes can help you get more likes and engagement for your Facebook fan page.
BILL HARTZER | THURSDAY, OCTOBER 30, 2014
[Marketing] BREAKING NEWS: Duane Forrester is No Longer Sr. Product Manager – Webmaster Outreach at Bing
Whether that means that you’re at Microsoft, or maybe even Google, I’m sure you’ll have a very active role in the Search Marketing community. My good friend Duane Forrester, Senior Product Manager – Webmaster Outreach at Bing, has just announced that he was “reorganized” out of his job as the head Webmaster Liaison at Bing.com. On his blog, Duane posted: Microsoft announced changes within the structures of several groups in the company. More to come… The post BREAKING NEWS: Duane Forrester is No Longer Sr. Thanks a lot. Search Engines
PWB MARKETING BLOG | WEDNESDAY, MARCH 26, 2014
[Marketing] LinkedIn Changes for Your Company Page
Certainly these options would be helpful to marketers but likely have an associated cost as well. PWB Marketing Communications can assist in building and managing your online presence. I received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. Ultimately though, I think it is more likely to be about the almighty dollar. After April 14, the best ways to extend reach on LinkedIn will be through Company Updates or Showcase Pages. LinkedIn
DANNY BROWN | TUESDAY, JUNE 29, 2010
[Marketing] Not Right Now - Danny Brown
Its easier to say this "Facebook thing" is a flash in the pan and "who needs a blog anyway" when the real issue has nothing to do with any of those tactics.Everything you do in business is marketing and everything you use in business are media.The bigger question remains do you want to be where your customers reside or more importantly where some of the influencers and advocates hang out?If But another halmark of my approach to marketing consulting is to create a plan to fit a companys culture. We should start a company blog – just not right now. Hey ho.
STEPHEN P SMITH | MONDAY, AUGUST 2, 2010
[Marketing] Thoughts on Investing Your Time
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! What do you want to have time for doing later? Investing time in this way creates a larger picture for you to evaluate.
SOCIALNOMICS | WEDNESDAY, OCTOBER 26, 2011
[Marketing] 10 Simple Steps to Social Media Success
Engage EMAIL MARKETING. Email marketing ranks high in terms of conversion. Make sure to integrate your social media with your email marketing and invite people to the party, e.g.: “Engage with us on Twitter for real-time customer service.” “Get exclusive deals on our Facebook page.”. 7. Identify Your TARGETS. These should relate to your key business objectives. Be as specific and quantitative as possible (e.g. 100 new engaged Twitter followers a week,” “$5,000/month in new online sales,” etc.). 2. Emotionalize Your BRAND. Identify Your AUDIENCE. Optimize Your WEBSITE/BLOG.
WWW.NUSPARKMARKETING.COM | SUNDAY, OCTOBER 24, 2010
[Marketing] Social Media Lead Generation for B2B
Marketing Solutions for Web 2.0 and Beyond Home Capabilities About Us Our Principles Benefits Our Team Search Marketing Media Buying Services Marketing Strategy Map Strategic Development Social Media Get More Visitors Get More Leads Marketing Automation Analytics Integrated Plan Brainstorm Intro Packages Our Blog Resources eMarketing News Ebooks Landing Page Help Content Strategy Lead Nurturing ROI Calculator PayPal Join Us Experience Marketing Automation Testimonials Client Experiences Contact Us Buy Our eBooks! Only $5.00 link] ? link] ? It exists.
WHAT SPINKS THINKS | THURSDAY, AUGUST 13, 2009
[Marketing] 14 Ways a Blog Will Help You Get a Job « The Spinks Blog
The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals 14 Ways a Blog Will Help You Get a Job Not everyone should start a blog…you should only start one if you are ready to commit to it and you have something to contribute. If you think you can do that, then starting a blog is one of the most valuable tools you can utilize to get a job. Starting a blog shows… your commitment to your field. your writing skills. your communication skills. your knowledge in your field. you… on search engines. how you deal with criticism and feedback. Kelly?
CONVINCE & CONVERT | MONDAY, MAY 5, 2014
[Marketing] 7 Ingredients for Employee Social Advocacy
A few weeks ago, I presented a breakout session at Social Media Marketing World. I put together an all-new presentation about employee social media advocacy, which I have excerpted below. Employees are a key to social media success because they: 1. Genuinely love your brand (hopefully) 2. Are trusted far more than the company 3. Are not filtered by social networks the same way that corporate messages are Thus, employee social media advocacy gives you Authenticity, Trustworthiness, and Reach. But, getting there isn’t a snap. That would be a gross oversimplification.
KIKOLANI | FRIDAY, JUNE 8, 2012
[Marketing] Fetching Friday – Resources Mashup & Human Slingshot
The 10-Step Content Marketing Checklist – Check these off, and — based on my experience in my own businesses and those of my students — you’ll have the right framework to create a successful program. 10 Popular Memes Masquerading as Marketing Campaigns – We’ll save the do’s and don’ts of using memes in your own marketing for another post, but to wet your appetite, let’s first take a gander at these creative examples of meme-jacking for marketing. The Resources Mashup. Blogging / Writing. Business / Career. Learn more about it here.
BLUE FOCUS MARKETING | SUNDAY, AUGUST 15, 2010
[Marketing] Unyielding Search is Key to Creative Process
Blue Focus Marketing will be Live Tweetchat guests on Monday, Aug 23rd at 8:00 PM EST. Join Us! To learn more about Blue Focus Marketing, go to the media room and read our Fact Sheet and Press Release. Blue Focus Marketing @bluefocus360. Teaching Creativity – Tim Leake Interview- Part 1 of 3. New York City – Soho. Bar Pitti’s sliding glass doors were open, and our table peered onto the busy Sixth Avenue sidewalk. The smell of fresh bread and olive oil pleasantly surrounded us. Teaching anything is the best way to internalize any subject matter. In Summary.
ENGAGING BRAND | TUESDAY, MARCH 24, 2015
[Marketing] Define Your Point of Difference Like Van Gogh
So what has this to do with marketing your point of difference?? It is their perspective of the subject that the buyer is attracted to… Imagine a canvas, see it as your market. Do you truly understand your point of difference? For many entrepreneurs it is one of the hardest parts of developing your brand. It should be easy but being average, being similar is what we are all trained to do. We are taught to fit into the norm yet the norm is what is boring us all Click To Tweet. What struck me was how different the paintings were! Imagine your subject, see it as your offer.
BARE FEET STUDIOS | TUESDAY, AUGUST 16, 2011
[Marketing] Video Testimonial from Montgomery M0tors
There are a number of things about this meeting that really rocked the house: Ross and Ann and their marketing consultant Clint really know their brand, their customers, and their business and want to keep growing it stronger and larger. Last week I collaborated with two of my Social Media Club colleagues, Philippe Tassin and Tara Coomans in a three-hour consultation with the very cool folks at Montgomery Motors. If you don’t know them, they are a sixty-plus year old, family-owned, and Hawaii-born and bred company that sells motorcycles and related cool gear. They said yes!
VIPER CHILL | FRIDAY, NOVEMBER 1, 2013
[Marketing] The Triple X Niche Site Case Study is Now Live (With a BIGGER Twist)
Though the niche we have picked is not internet marketing related, it’s not a million miles away from the subject either. know lot of SEO & internet marketing theory, but since I never managed to implement it right and success I still call myself a newbie. It will be used for brainstorming, SEO, marketing, etc. It covers onpage SEO, offpage SEO and marketing. Off-Page SEO – The marketing way. November 1st is now upon us, so that means it’s the launch of the Triple X Niche Site Case Study. Three people (Myself, Diggy, and Vladimir a.k.a
TWIST IMAGE | WEDNESDAY, JULY 13, 2011
[Marketing] Perpetual Start-Up
" If you look at the global job market, things are not pretty. The job market is not going to get any better because the jobs of yesterday are gone and that the companies with the big valuations (he names Facebook , Twitter , Groupon , etc.) Instead, these new companies are looking for smart engineers, but beyond that, it's all about, "people who not only have the critical thinking skills to do the value-adding jobs that technology can't, but also people who can invent, adapt and reinvent their jobs every day, in a market that changes faster than ever."
SPIN SUCKS | WEDNESDAY, DECEMBER 14, 2011
[Marketing] Five Tips for Preparing for 2012
Through Spin Sucks (our blog) and the forthcoming Spin Sucks Pro , I realized what I really want to do is change the perception of the PR and marketing industries. I’m not going to lie. 2011 has been a terrible year. I’m thankful it’s nearly over. But 2012? It’s shaping up to be a good year. really good year. Sure, we’ve hit the double dip recession and the economy doesn’t look like it’ll rebound until 2013. But it’s still going to be a good year. Following are five tips on doing the same so your 2012 shapes up to be excellent.
THE RELATIONSHIP ECONOMY | THURSDAY, JULY 5, 2012
[Marketing] Get Big By Getting Small
Small teams are the new big because small gives you the flexibility to change the business model when the market suddenly shifts. It used to be that the BIG Companies could always out perform the small. They had more money for advertising, product development, sales, distribution, technology and human resources. It seemed that the bigger you got the more stuff you had to manage. Then managing more stuff became wasteful, slow and bureaucratic. Then the BIG called in management consultants to teach them how to manage the BIG more effectively. The BIG Need To Get Small. Create Joy in Work.
WEB METRICS GURU | SUNDAY, OCTOBER 31, 2010
[Marketing] The Social Media – Organic Search EcoSystem Explained
This is why all Marketers need to consider their “content enablement strategy”. Turns out Search and Social Media are really two brothers or two sisters that should work together, and perhaps, end up being much the same people, same team (even if that didn’t make as much sense a year or two ago, it now makes perfect sense according to Bill Hunt): Marketers need to ensure their digital assets are effectively optimized and distributed to the widest points on the net possible. forgot how to tie a tie! as we are to search for that on Google. The reason? And t.
NOWSOURCING | THURSDAY, AUGUST 2, 2012
[Marketing] This Week In Infographics: Partying Like A Rock Star and Going Green
Next up, the ever growing market of mobile gaming app development rears its head. Courtesy of Bearshare. 2 – How To Win Big in the App Market. Plenty of infographics this week. To start us off, we have one that explores the world of rock super stardom. What makes a rock star? Who are the wealthiest of them all? This infographic delves into the lifestyles of the rich and famous and what made them so. We follow the success story of Hothead Games and their pivotal rise to the top. Let’s not forget the Wild West and the crazy history of gambling. Read on to find out more.
MICRO PERSUASION | WEDNESDAY, JULY 14, 2010
[Marketing] Video Interview: Mike Slaby, former CTO for the Obama Campaign.
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 14 Jul 2009 Video Interview: Mike Slaby, former CTO for the Obama Campaign via youtube.com This five minute interview, filmed today at the Northwestern University campus in Chicago, features Mike Slaby, formerly Chief Technology Officer, Obama for America; Technology Director, Presidential Transition Team.
MICRO PERSUASION | MONDAY, JULY 19, 2010
[Marketing] Think You Can Really Text While Driving? Try This Test - The Steve.
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 19 Jul 2009 Think You Can Really Text While Driving? Try This Test The New York Times has created a game that lets you test if you really are capable of texting while driving. Don't try this at home. ( Via Dwight Silverman ) culture mobile Permalink Tweet Comments 7 Comments Jul 19, 2009 ianfirth said.
SPIN SUCKS | THURSDAY, APRIL 9, 2015
[Marketing] Social Media Contests with Real ROI
by Howie Goldfarb Related Stories Facebook Makes it Easier to Run Contests and Promotions Social Media Marketing World: Hang Out Live or Virtually The Business Guide to Using Instagram. By Sarah Pike. In a world of social media and connecting across cyberspace, social media contests are becoming a popular and effective way for companies to make a tangible connection with their customers. When done well, social media contests can build brand awareness and engage users with your product or company. Effective Social Media Contests. Jet Blue. Victoria’s Secret. HighSpeedInternet.com.
CONVERSTATIONS | THURSDAY, AUGUST 14, 2014
[Marketing] Best Practices and Elements of Successful Landing Pages
Related Stories Best Practices of Email Marketing Driving Car Comfy 5 Freemium Tools Perfect for New Businesses Shocking: Most Small Businesses Don’t Have a Website. Landing pages with the proper design, purpose, and optimization are an essential part of building your online business presence. Here are eight standout guides and checklists to make sure you have successful landing pages. 10 Essential Elements of a Landing Page from WebDesignLedger – Learning how to design a killer landing page will add value to your design offerings. It’s what this guide is all about.
KIKOLANI | THURSDAY, NOVEMBER 10, 2011
[Marketing] How to Win a Blogging Contest
First Place in the Famous Bloggers / Comluv Blogging Contest with the post “ Strengthening Article Marketing with CommentLuv Links.” Benefits of Blogging – Developing SEO & Internet Marketing Skills. Have you ever wanted to make $500+ off of one blog post? Chances are you will not find a writing gig out there which will offer to pay you that much per post. But you can make that kind of money if you enter a blogging contest. What Are Blogging Contests. Link to sponsors on your own blog when your contest post goes live. Comments on the post. Ok, so I do sleep.
SMALL BUSINESS MAVERICKS | SUNDAY, AUGUST 21, 2011
[Marketing] The Importance Of Good Web Hosting
Businesses who make their first attempt to participate in online marketing often make the mistake of choosing the wrong hosting company. It’s easy to do. There are so many hosting companies offering services and so many different types of hosting services available that it can be overwhelming to some small business owners who just want a website for their business. While it can be tempting to find a local web host that will provide a place for your website, that could be a fatal mistake. The last thing you want for your business website is to experience frequent down times.
SPIN SUCKS | THURSDAY, SEPTEMBER 1, 2011
[Marketing] The Forgotten Stakeholder In Crisis Communication
In 2009, Alicia led the marketing for a global professional services firm when a strike in the New Zealand office escalated to protests organized on social media. Alicia Kan advises companies in Asia and the US about digital communications and marketing. Today’s guest post is written by Alicia Kan. She is presenting next week’s Spin Sucks Pro webinar on crisis communications. You’ll find more information below. From BP to Kenneth Cole to Mattel, there is no lack of disasters that we, as communications professionals, can analyze and learn from.
UNSPOKEN | MONDAY, SEPTEMBER 29, 2014
[Marketing] Social Review Sites: How to Navigate Them
Social review sites and social media sites where people can leave reviews (two different entities, though they certainly do sound similar) are huge players in the marketing and sales arena as of late. Positive reviews are the new word of mouth marketing. Sites like Urbanspoon, Yelp, and TripAdvisor offer users the opportunity to review everything from restaurants to hotels to doctors and more. Then there’s Facebook and Twitter, where people can review businesses right on their own page. Reviews lead companies to change products all the time. Overly critical reviews.
VIPER CHILL | MONDAY, APRIL 12, 2010
[Marketing] Increase Your Income With Google Adsense
want ViperChill to become one of the top marketing blogs in the world and to do that I need to write better articles (at least in my opinion) than any other blogger in this industry. The common habit is to look for the magic pill, but what you show here is about the power of “Optimization (or testing in Internet marketing parlance) to boost profits. Home What the F ? Cloud Living Say "Hi!" Thanks to the changes I’m going to share with you today, I managed to take that site from $50 to over $150 consistently, and even over $200 on good days. That’s huge. Thanks!
SOCIALNOMICS | MONDAY, JULY 14, 2014
[Marketing] Has Everyone Gone YouTube Mad?
It doesn’t matter what this message is, or how serious it is either, virtually everyone is using YouTube as a method of advertising, marketing and entertainment. Videos are the perfect medium in a digital age where online ‘branding’, (no matter how awful it sounds) is so vital in the current competitive job market. These companies are dedicated to online video marketing campaigns. For instance, video production company , Lambda Films are one of the many businesses who are dedicated in producing these online marketing campaigns through audio-visuals. Low Cost.
SOCIAL WAYNE | SATURDAY, OCTOBER 1, 2011
[Marketing] 32 Top Social Media and Online Tools for Entrepreneurs
Hootsuite – HootSuite helps organizations use the social web to launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple channels. Startup Weekend – Startup Weekends are 54-hour events where developers, designers, marketers, product managers and startup enthusiasts come together to share ideas, form teams, build products, and launch. Originally posted on Black Enterprise - This resource list was created by Hajj Flemings and myself. Third Party Applications – Social Media/Status Updates/Listening. link]. link].
IDACONCPTS | WEDNESDAY, NOVEMBER 21, 2012
[Marketing] Choosing a Cheap Laptop
They’ve come down considerably in price since tablets have entered the market, and refurbished ones are better value still. When you start looking, you may well be surprised to find that getting hold of a really cheap laptop is actually pretty easy. These are used or previously broken laptops which have been professionally restored to a good standard. The main problem then, is not finding a cheap laptop; it’s finding a cheap laptop that is right for you. It’s no good buying something that costs hardly anything, but doesn’t actually do what you need it to. More RAM is always better.
BRASS TACK THINKING | TUESDAY, APRIL 10, 2012
[Marketing] Creating the Conference We All Say We Want
The advanced professionals don’t want a bag full of marketing schwag or a ballroom full of vendor booths for their admission price, they want professional development. The attendance volume is likely to be much lower, reducing the mass marketing value of a broad spectrum of participants.The people underwriting the event need to understand the concentrated value in reaching a smaller, much more focused group of seasoned professionals. “Where are all the advanced events for social media professionals?” ” I’ve heard this question a number of times.
STEVE RUBEL | THURSDAY, SEPTEMBER 30, 2010
[Marketing] A Chance Meeting with Tom Dickson of Will It Blend - The Steve.
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 30 Sep 2009 A Chance Meeting with Tom Dickson of Will It Blend In Atlanta today I ran into Tom Dickson, CEO of Blendtec. This is his business card. If you dont know Blendtec, they are the geniuses behind the wildly successful Will It Blend video series. We didnt have a lot of time to connect so I didnt shoot a video. wish more firms would be as pioneering. Awesome! :) Oct 01, 2009 Stuart Foster said.