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    [Marketing] Social Media for Small Businesses: How to Get Started in 5 Steps
    With technology and internet marketing trends changing so fast these days, it can be hard to keep up. Social media is an excellent example. Which platforms should you use? How often should you publish updates? What kinds of content should you publish? Don’t worry – getting started with social media for small businesses doesn’t have [.]. Company News
    [Marketing] 2. Champions, active users and trolls
    Tags: Holly Seddon Online communities Promoting Community Management Business Chat room co-creation community community management community manager customer communities freshminds FreshNetworks innovation Lurker On the Web Online and offline online communities online market research social media Social network Troll Twitter Virtual community Web web2.0
    [Marketing] Latest Association-Nonprofit Social Media Jobs
    Manager, Online Communications and ePhilanthropy , American Humane Association (DC) – “Responsible for overall strategy of ePhilanthropy including email appeals, mobile marketing, social media and additional emerging technologies that increase house file growth or online donations.&#. Understanding of messaging, branding, and marketing concepts in addition to technical skills are entailed in this position.&#. Holy moly there are a LOT of social media positions out there! Didn’t we tell you the trend is UP for social media hiring?
    [Marketing] 10 Compelling Calls to Action to Brighten Your Blog
    'There’s plenty of confusing jargon in the inbound marketing realm – like funnels, the ever-changing lingo of SEO optimization, and agile marketing. When many marketers think of a call to action, their minds turn to something like the basic buttons displayed to visitors to the MailChimp homepage: Image credit: Spectacled Marketer. In fact, sometimes the most effective and powerful call to actions are just a natural extension of your text, like the example below: Does your small business marketing strategy need a serious boost?  Simple Text. Blog Banners.
    [Marketing] Blogger outreach - 8 "no-nos" to avoid and what to do instead
    especially if you’re targeting a younger market that may have never even picked up an actual newspaper. Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 8 blogger outreach no-nos to avoid at all costs Posted by arikhanson on 22. Sep, 2010 in Uncategorized Last week, Danny Brown and Gini Dietrich led an interesting discussion in the “Start Blogging Now&# (#sbt) chat around PR and blogger. have to admit, I agree with Gini to a large extent. How we “pitch.&#
    [Marketing] Global Map of the Social Web
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Global Map of the Social Web View Comments December 15th, 2009 The folks over at Global Web Index, put together a nice little overview of global social media activity across the web.  They interviewed 32,000 users in 16 countries to put together the information.  The data comes in the form of a chart that is too large to include in this post so I took a few screenshots. of users in Germany uploaded a video online vs around 15% in the US 46% of users in Japan have written their own blog vs 12.8%
    [Marketing] Do Google +1s Really Affect SEO?
    Perhaps most importantly, marketers are still getting used to how things work, in particular with reference to the Google +1 button. This is a guest post by Kevin Lau. Google+ is still gaining some traction online, slowly building an audience and drawing more people in to give it a try for the first time. Whenever you read items in your information stream from other users of Google+, you’ll see you have the ability to +1 them if you like them. But what about ranking more highly in the search results? More +1s Does Not Mean You’ll Be More Popular in Search Results.
    [Marketing] Triple X Niche Case Study Update: Expenses Report
    Market Samurai free 40 days trial. All of this information besides Market Samurai was found on the Perks page. You can download Market Samurai here or here (non-aff). 'Last month we mentioned that the Triple X Niche Case Study was now live on ViperChill. If you missed the launch then a quick summary is that three people will be tackling the same industry with three different approaches. I (Glen) am only allowed to focus on social media. When we originally planned the case study we each had a $1,000 budget in mind. Vladimir’s. Web Hosting : $14. ′s.
  • KIKOLANI  |  MONDAY, AUGUST 27, 2012
    [Marketing] How to Use AIDA, ROI and KISS to Boost Your Sales
    AIDA, ROI and KISS were first coined by advertisers and an engineer but have since been applied to the online marketing industry. Let’s look at how you can incorporate each event into your marketing and advertising plan. There’s nothing worse than putting time and money into an online marketing campaign that doesn’t directly and clearly tell or lead the consumer what to do next. 560 Resources for Blogging, Online Marketing, and Starting a Business. This is a guest post by Jani Seneviratne. Are you tired of your copy being ignored by prospects?
    [Marketing] Four Secrets of the Super Productive
    also have blocked out hours each week for writing time, marketing time etc. Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Four Secrets of the Super Productive September 28, 2010 | by Amber Naslund View Comments I actually don’t know if I’d be considered super-productive. But I do get asked a bit how I “manage to do it all&#. certainly don’t do it all, and I have my days where I’m woefully behind or buried or overwhelmed. It’s not fancy. And do it.
    [Marketing] The new I.N.O.X. watch from Victorinox
    There’s plenty of designer watches on the market for that much that don’t have any durability. 'Watches. don’t think I will ever have enough watches. Not matter how many I seem to own, I’m always rooting around in dressing room to find a watch that goes with whatever I’m wearing. Maybe it’s because they are all fairly cheap watches though. did own the ‘perfect’ watch (for me), a beautiful Gucci watch which was a present. owned it for years and then accidentally left it in the dressing gown at the Malmaison Spa in Manchester. Impressive.
    [Marketing] Headingley’s Artisan Bakery
    Ian identified a gap in the market for a quality bakery in the Headingley area. I work in Headingley (Leeds), but had never managed to visit the Artisan Bakery until the other day. To be honest, I’d been keeping away from it… I’m addicted to anything with wheat in it – pastry, bread, cake – so this bakery is a heaven for me, but very bad for the diet! Master baker, Ian Gaunt, sells fresh bread, cakes and pastries all made on the premises on North Lane. wanted to find out a bit more about the bakery. 
    [Marketing] Big data delivers customized experiences or it’s just noise
    The post Big data delivers customized experiences or it’s just noise appeared first on Drew's Marketing Minute. 'If there is one phrase we couldn’t seem to get enough of this year — that phrase is big data. Every day our digital activity (on the web, on our smart phones, social networks etc) creates over 2.5 quintillion bytes of data. In fact, 90% of all the data in the world today has been created in the last two years. Suffice it to say – we are leaving quite a trail. trail that will help businesses get to know us better, anticipate our needs and provide real time service.
  • SPIN SUCKS  |  MONDAY, JULY 12, 2010
    [Marketing] Begin to Move Out of Your Comfort Zone | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 12 2010 Begin to Move Out of Your Comfort Zone By Gini Dietrich | Email | Print | 55 Comments | I rode my first ever  time trials yesterday morning…a scary and nerve-wrecking experience. I’m not going to pretend I wasn’t scared to death. For sure!
    [Marketing] 5 Epic Social Failures
    But the market for lifestreaming seemed more interesting to the “streamers&# themselves than the rest of us. Plurk didn’t have enough time to garner market share. For every great new social technology or trend, we see many fail. Most just fade away slowly, but others have darker public endings. Here’s a look at five social failures that peaked with great buzz, and since then have either completely left the interwebs, or made the community say, “Um, yeah.&#. 1) Google Wave. But instead of a long welcome, Google Waved goodbye relatively quickly. 2) Utterz.
    [Marketing] Being Lightweight: Tools We Use | Common Craft - Explanations In Plain English
    marketing. The Common Craft Store. Our Client Productions. The Common Craft Show. our work. about us. contact. Home » Blog. Search Common Craft: Being Lightweight: Tools We Use. By leelefever on June 10, 2008 - 9:20am. Categories: beingsmall. business. cooltools. lesson. lightweight. ourwork. Comments: 17. This is the second in a series of posts about being lightweight. Our first was focused on working with clients and this installment is all about tools we use. Tools, or the the wrong tools, become a risk when they create unnecessary drag in every day work. Your mileage may vary.
    [Marketing] 5 Ways to Check Your Online Reputation
    560 Resources for Blogging, Online Marketing, and Starting a Business. This is a guest post by Peter Nevins. You have traffic, but no leads. What could be the problem? Maybe your online reputation is killing you. From bad reviews to malicious forum posts to negative word of mouth, your reputation precedes you for good or for ill. Photo Credit: John Uhri of Sketch Note Artist on Flickr. The only way to increase sales, when this happens, is to tackle the issue head on. But first, you have to find the problem. Then you have to fix it. Here’s how to do it. Engage Bad Press. It happens.
    [Marketing] Social2011 Introduction – Radian6 Insights Platform and the new era of Social Listening
    Perhaps, in stringing together ideas the community came up with, Lebrun is acting as a consummate marketer. Listening to Marcel Lebrun introduce #social2011, starting with a reference to the very ideas I built my Social Media Analytics book on’ the Medium Is the Message … McLuhan … The very thing I spoke about at McGraw Hill last week – and that left a grin on my face. He very well could have quoted me, for all I know. Marcel referred to the Salesforce acquisition (closing at the end of May) and Cloud2 (social, mobile, etc) where customers moved into Cloud2.
    [Marketing] 10 reasons Avon Is Not Too Late To The Social Media Party
    Topics range from how to start your new Avon business to money management, logistics, goal setting and traditional marketing support. SOCIAL MEDIA MEASUREMENT : Including social media as part of a marketing communications strategy can help accelerate achieving your goals. In 1886, Mr.  D. McConnell launched what was to become one of the most beloved brands. Avon. . Let’s flash back 126 years when women were expected to be housekeepers, wives and of course mothers. In steps a man who defies convention when he builds his sales force with a team of women. consider Coty's letter. ".
    [Marketing] Gin and Topics: Rich People Shoplift and Look Better Instantly
    If you haven’t already, don’t forget to drop by and vote for the Marketing In the Round G2 logo. It snowed! It snowed! It snowed! We got TEN glorious inches! I’m so happy. Now the cross-country skis I got for my birthday last year (11 months ago) can finally come out of their wrapping and go for a spin on the lakefront. Happy, happy, joy, joy! know that has nothing to do with Gin and Topics, but I’m so excited. I’ll tone it down now and bring you the top five stories and videos of the week. Walgreens Turns to Paid Bloggers. It’s all-around bad.
    [Marketing] Why more FCA guidance on social media could free up financial services companies to be successful
    'Marketers in the  financial services industry were expecting the Financial Conduct Authority (FCA) to issue new guidelines about social media in the first quarter of 2014. This means that they often try to conform to the highest standard in order to minimise the work of meeting different expectations across different markets. At a recent  Financial Services Forum  event, David McSpadden, Senior Vice President of Global Client Marketing from Franklin Templeton Investments (FTI) presented an excellent case study into how his organisation has approached social.
    [Marketing] Adding Author to My Resume…
    This isn’t a book about how to do social media marketing. link] Storytelling Social Media Marketing PR Business & Technology Curated Stories June 11, 2010 [.] Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Adding Author to My Resume… June 11, 2010 | by Amber Naslund View Comments Wow. What a month it’s been for me. The team at Radian6 is growing like crazy, and we have exciting initiatives on our plate. It’s happening. Promise. And it’s time.
  • TWITIP  |  FRIDAY, JANUARY 29, 2010
    [Marketing] Opt Out of Auto-DMs Using Social Oomph
    1, Free Online Book-Marketing Technology for Authors January 29, 2010 Twarkd Designs @TwarksDesigns Just the thing I need. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Heather Allard @heathall MOM of 3 kids + @TheDudeDog. blog at The Mogul Mom & help mom entrepreneurs grow their business without breaking the bank OR their spirit. So, for those of you who hate them and unfollow tweeps who send them, Social Oomph has a super quick and easy way to opt out of auto-DMs.
    [Marketing] Getting the party started, PPPP and 40-year hermits
    The four Ps of content marketing – everyone is high on content marketing now and this is a good read for those in content marketing. This has been one hell of an exciting week. It started with me being named Oracle’s Community Manager of the year and closed out with me starting my new gig at Vistaprint and let’s not forget that the Super Bowl is Sunday. You can bet your sweet ass that many a folk will be hurting on Monday morning – who you rooting for? Have a great weekend and look forward to catching up with you next week. Don’t believe me? Five for Friday
    [Marketing] The Risks of Not Investing in Collaboration
    As the new workforce enters the market, organizations that do not adopt emergent collaboration solutions will be perceived as old-fashioned, not innovative, and not accommodating. Lowe’s experienced this firsthand when an employee shared an idea internally for a demo she had been doing to market a product (she was showing the ease of cleaning paint from a Teflon tray). All good chess players understand the risks of the moves they make on the board and the consequences that can result. Inability to Stay Competitive. This is a risk that organizations cannot afford to take.
    [Marketing] No More Gurus! 10 Great Online Keynotes
    The “guru&# circle consists of consultants and service providers who market to organizations that need social media and online communications services. Sandberg is second-in-command at Facebook and oversees the firm’s business operations including sales, marketing, business development, human resources, public policy and communications. Read this Quora post about “ interesting speakers on social media.&# It features some of the most well known voices touting each other. Who would be left to discuss online media? Andrew Rasiej, founder, Personal Democracy Forum.
  • KIKOLANI  |  MONDAY, JULY 18, 2011
    [Marketing] 3 Simple Ways to Find Relevant Twitter Followers
    Get More from Twitter – Twitter Marketing eBook Review. Just a quick note and apology to anyone who visited my site last week. Apparently it was hacked by some kind of redirection script that sent people who arrived from search engines including (which also meant Feedburner, Gmail and Google+) to another site. Things should be squared away now thanks to a little.htaccess cleaning and password changing. Special thanks to Justin of Dragon Blogger for letting me know! Now onto our regularly scheduled programming. Where are they you ask? Why yes, it is and it does.
    [Marketing] Day 5: People of color impacting the social web – Joselin Mane – #29DaysofDiversity
    passionate Internet Marketing Consultant with 20 years of computer technology experience. Add my 10 years of Online Marketing experience and 12 years of Business Development experience, and you get a powerful combination that is rarely seen in this new media market. He specializes in wrapping marketing around technology to help grow his clients’ businesses in more efficient ways. His international experiences gives him a strong foundation from which he has developed global marketing campaigns for my clients. As we all know, February is Black History Month.
  • JACOB MORGAN  |  FRIDAY, JUNE 25, 2010
    [Marketing] Vendor Convergence in the Enterprise 2.0 Space
    There were a few companies that continuously stick to their guns and focus on their key areas of expertise; I’m talking about companies such as Crowdcast which focuses on Social Business Intelligence ( Social BI) or harnessing employee networks to help make company decisions via predictive markets and Spigit which is focused around ideation and innovation.  Well one of the smarter companies in my opinion is Blue Kiwi which acknowledges that it is looking to penetrate the small and medium business market instead of going after the enterprise.  Last year at the E2.0 space?
    [Marketing] Be Careful When Choosing an SEO for Google Panda or Penguin Recovery
    Subject: Google Panda Recovery Services Using Top 10 Rankings By Content Marketing ! They’ve literally keyword stuffed the latest “buzz words” into their email subject, like “Google Panda” and “content marketing” in there, then they go on to even add “Top 10 Rankings” in there as well. 'I think the title of this post, “be careful when choosing an SEO” (search engine optimization) professional really says it all. So what’s the problem? Date: Wednesday, July 31, 2013 7:23 AM. To: Bill Hartzer. But I digress.
    [Marketing] Online Video For Business: Strut Your Stuff
    Sponsor Internet TV: conversion rates and brand affinity measures far outpace traditional marketing platforms Contact Todd Cochrane, CEO of RawVoice to learn more about sponsoring internet video and connecting with pre-built audiences for your products and services. Roles that Online Video Can Play Education & Entertainment Marketing & PR Customer Service HR & Recruiting Change the World View the entire presentation here. This presentation was given at the Next Level Social Media Hawaii Conference in Honolulu, Hawaii on April 30, 2010. Why Choose Video? Hawai?i
    [Marketing] Fetching Friday – Resources Mashup, 2011 Black Friday & Cyber Monday Deals
    How to Find Out Which Online Marketing Strategy Drives the Best Traffic – Do you participate in so many different types of online marketing strategies that when your boss asks you which one is the most effective, you don’t know what to say? 10 Ways for New Writers to Market their Business and Get Into the Spotlight – 10 solid tips to help your business get more results as a writer. Here are some great Black Friday & Cyber Monday deals for bloggers and online marketers. The Resources Mashup. Blogging / Writing. Business / Career / Making Money Online.
    [Marketing] Why Social Media is a Force For Good
    Social networking, one of the most revolutionary platforms on the Internet, is the subject of a lot of heated rhetoric regarding privacy, wasted time, and marketing exploitation. Online retail, SEO, and video marketing give entrepreneurs a fighting chance at establishing a widespread clientele even without the big money that traditionally grants exposure to the top dogs. It may seem fairly obvious that the Internet is an incredible innovation that has changed the world. Like with all great tools, the potentiality for misuse is inherent, and the Internet is no different.
    [Marketing] Benefits of the Speed of Change for Modern Business
    The market is used to a beta testing approach.launch a product understanding it can never be perfect and let the market help you fine tune it. Social change is mirroring technological change which means the market is demanding it. That means your consumer market is more open to innovation, more than it ever was. Co-innovation is now possible with the market for the market.they are much more experience savvy and can be brought into the sales process much earlier.again increasing customer loyalty and providing free feedback! that''s the bad news!
    [Marketing] The challenges to brands of using the data consumers share in social media
    As highlighted by Facebook’s IPO last year, and there is now a new market for “data locker / vault” services (e.g. to marketers and advertisers). Companies may be forced to start paying people directly for their data, which for advertisers and marketers is potentially more likely to be accurate when acquired this way. Tweet Padlock & Chain (Photo credit: spodzone). This information from consumers is fueling many of the big data conversations that brands are having. But with this growing ‘data exhaust’ come challenges. TRUSTe’s 2011 study results).
    [Marketing] 3 Ways To Use Social Media To Land Your Dream Job
    'In the summer of last year, a marketing executive at Enterasys announced that he was looking to hire for a social and digital marketing position. However, this story about Vala Afshar and his company does signify an enormous trend in the job market: recruiters are paying a lot of attention to what you do on social media. The digital marketing manager for Fundable, Janeesa Hollingshead, apparently landed her job after a Twitter conversation with Fundable about her favorite author. Here are five simple ways your social media presence can land you your dream job.
    [Marketing] Veterans Day: A Granddaughter Remembers
    Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! That’s him as a dashing young officer, right there. Nineteen.
  • ENGAGE  |  FRIDAY, DECEMBER 20, 2013
    [Marketing] Time to Get the ‘Internet of Everything’ on Your Radar
    'This is the second article in an occasional series on this blog by McMURRY/TMG Content Editor James Alan Miller that will explore the evolution of mobile technology and its influence on business and content marketing. Though still developing, this fledgling trend has the potential to drastically change how your organization targets, markets, creates and delivers content to its customers. If the Internet of Everything comes to pass, and I see no reason to think it won’t, it’ll be a marketing and content delivery game changer the likes of which the world has rarely seen.
    [Marketing] Timeline of PR News Content
    The one constant in digital PR and marketing is that there is rapid innovation and change. As the PR, advertising and marketing landscapes converge, the one avenue that PR folk should be mastering is paid media. 'It’s just over a hundred years since the first press release was issued by a company in an effort to tell their story in the media. In 1906, after a railroad accident, the company hired a journalist to help them deal with the disaster and the media coverage. Soon press releases and media relations became a core part of public relations. And then came TV.
    [Marketing] Izzonet Review – What Sets Izzonet Apart as an eCommerce Solutions Provider
    There are a lot of eCommerce solutions in the market and all of them have their pros and cons. Some packages have great marketing tools while others concentrate on shopping cart innovations. Strength #5: Effective Marketing Tools. This strength is not unique at all because you will probably see the IzzoNet marketing tools being offered by other eCommerce solution providers. The following are just a few of the marketing tools and integrations that can help bring even more people to your online store. Creating and Marketing Your First Online Store.
    [Marketing] The Status of Search Engine Optimization: April 2011 Edition
    That’s related to the search engine market share of Google versus As you may or may not know, I have been practicing search engine optimization since 1996. have seen quite a few changes in the industry. There have been a lot of major changes, like when Google first showed up on the scene, using links as an SEO factor (we had previously been concentrating only on on-page factors such as meta tags), and we have had minor updates that have really only been “blips&# on the radar. So, right now, in April 2011, what is the status of Search Engine Optimization? Tweet This!
    [Marketing] 16 Business Blog Blunders to Avoid
    Don’t repost marketing literature from other sites. How to Become a Local Business Marketing Expert as a Blogger. This is a guest post by Jessica Velasco. Isn’t it delightful when we can learn from the mistakes of other people?! Here is a list of common blogging blunders. Check to see if you are making any of these mistakes. If so, correct them now before your readers become disenchanted, turning your blog into a ghost town. Photo Credit: Kristi Hines on Photostry. Being Ignorant of Your Real Readers’ Needs. Who are your blog readers? Meet their needs. Business
    [Marketing] Super Bowl XLVI Social Media Command Center
    There are a few times in life when your personal passions meet your professional calling – an obsessive Patriots fan (that is me) gets to share with my colleagues and peers that the Super Bowl XLVI Host Committee is using the Awareness Social Marketing Hub to deliver “Hoosier Hospitality for the 21 st century,” managing social media channels to engage with fans before, during and after the big game.  Planning for the Command Center began more than a year ago, with the Committee making a final selection of the Awareness Social Marketing Hub in July 2011. Go Pats! BostonMike.
    [Marketing] Why it Pays To Purge – Making Efficent Use of Twitter
    Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Mark Ramskill @ramskill Mark Ramskill is head of marketing for SubHub , the popular membership site platform. December 31, 2009 Billy Mitchell @billymitchell1 Mark, When you are followed by what seems to be a “bulk follower&# or someone with 50,000 followers already that is obviously marketing a money-making scheme, do you block them in addition to not following back? The million dollar question. All done!
  • SPIN SUCKS  |  MONDAY, JULY 19, 2010
    [Marketing] Use Gen Y Stereotypes to Your Advantage | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 19 2010 Use Gen Y Stereotypes to Your Advantage By Gini Dietrich | Email | Print | 18 Comments | Guest post by Matt Cheuvront , founder of MATTCHEVY and part of Gen Y What is the first thing you think of when you hear “Gen Y”? Now for the Gen Y crowd. My point?
    [Marketing] Apps Optimized for Android 4.0 Ice Cream Sandwich
    The different features include a multiple weather forecast, common bug fixes; web skin market with cloud to device communication, this feature helps you in browsing different skins from your PC and then could be applied it straight over your cell phone devices with the newly added wallpaper. The Android based devices powered by latest Google OS- 4.0 Ice Cream Sandwich (ICS) has some of the most incredible features of Android 3.0 Honeycomb and Android 2.3 Gingerbread. These two have combined beautifully to embark with Ice Cream Sandwich with a couple of added features. Dropbox. MX Player.
  • VIPER CHILL  |  TUESDAY, JUNE 11, 2013
    [Marketing] Case Study: Have Your Best Product Launch Ever (Without a Single Affiliate)
    “I could advertise on marketing sites with just an XXX graphic on a 125 x 125px square. As you saw earlier from that email comparing me to sleazy marketers who double-email and send an “oops, sorry wrong password” message, dozens of people had problems with the password feature. I’ve also been of the belief that if you know what you’re doing when it comes to marketing and SEO, then you should be doing it for yourself. How many sales pages do you really remember in the marketing world? Congratulations, Adam and Jen! “No ways dude.
    [Marketing] Study: Social Media is Not a Trusted Media Source for PR Pros
    Below, we dissect a few of the findings and what they mean for PR and marketing professionals. Facebook is also the most-used paid platform for PR’s counterpart — marketing — as 90 percent of respondents said they use Facebook ads in Social Media Examiner’s 2014 Industry Report.  Platforms like Cision’s Content Marketing Suite offer native advertising that delivers content to readers based on their viewing history. What does this mean? If your brand’s target demographic is female and under 25 years old , your audience is on the platform. Not sure where to begin?
    [Marketing] This Week in Infographics: Show Me The Money
    With the job market still suffering from the recession, many people are foregoing a college degree. This week our theme is money, but not necessarily about having money, more about losing it. First we will take a look at a side by side comparison of the Great Depression and the Great Recession. It has been said that the two are very similar, but I’ll let the statistics speak for themselves. Next we’ll look at if college is still worth it. This seems to be a question that many young adults have been asking lately. 1 – Great Depression vs Great Recession. Blog Featured
  • KIKOLANI  |  FRIDAY, APRIL 5, 2013
    [Marketing] Fetching Friday – Resources Mashup & Guest Blogging Hangout
    48 Tweetable Stats To Make You An Online Marketing SmartyPants – line marketing stats. Share them easily on Twitter and look like an online marketing smartypants. 21 Resources to Help You Rock SlideShare for Marketing – Need some help getting started with SlideShare? These articles will help you start your content marketing efforts right Also don’t miss this SlideShare case study on getting 243,000 views in 30 days. Here are the five reasons you should still make Facebook tabs part of your marketing strategy. The Resources Mashup.
    [Marketing] Top Five Stories for Week Ending September 3, 2010 | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 03 2010 Top Five Stories for Week Ending Sept. 17, 2010 Content Marketing: Yes, We’re All Media Companies. The Death of Traditional Book Publishing The PRWeek Guide to Required Reading The Time for Location-Based Marketing Is Now Have something to add?
    [Marketing] 10 Ways to Make Your Tweets Stand Out
    People use Twitter for various reasons, whether it’s to learn about marketing or to learn about teddy bears doesn’t really matter.  Credit. Throughout the life of this blog, we’ve given you lists on a variety of topics.  From the top 10 technology infographics , to 10 reasons people aren’t commenting on your blog , and even 10 ways to change the world through social media , these lists provide quick and useful information that we think will make you a better Internet user.  So, here it is.  Be Original. Try coming up with your own creative title for the article. 
    [Marketing] There’s actually a person on the other side
    My mistake is your marketing lesson. Related posts: Don Imus: The dark side of citizen marketing? You can’t do it all from the box. It’s incredible that you can now do business with anyone on the globe. It opens up amazing possibilities for all of us. It also creates some new challenges. We launched a very complex and challenging project with a new vendor recently. It was complicated by the fact that it’s outside our area of expertise — but we still needed to drive it from a project management and brand perspective. Then, this sequence of events happened.
  • THE WAY OF THE WEB  |  SUNDAY, JUNE 17, 2012
    [Marketing] Your thoughts on how Google+ is perceived?
    Do you think success for Google+ is a long-term change to business, cloaked in a short-term attempt at the mass-market, or is that too small a prize for a company of the size and revenue of Google? Just a quick post as I’ve spent most of Fathers Day with my son and watching the British round of the MotoGP series, but two recent stories about Google+ have caught my eye, and neither of them are about new features Google is trying to cram into its social network to force it to become popular. Hat tip Neville Hobson ). via Techrunch). What this may mean for Google+. Buffer.
    [Marketing] Walking the Personal and Professional Line on the Web
    majority of my  potential client market could be online at any time, and I never know who is paying attention or listening carefully. A few weeks ago, author extraordinaire Eleanor Brown   was on Twitter, asking people how they decided how much of their personal selves, beliefs and opinions they infused in their online interactions. It’s a tricky question, isn’t it? Or at least it seems to be for a lot of people. So I put some thought into where my lines fell, and though it’s a total “me” perspective, that’s the only perspective I’ve got. Period.
    [Marketing] These Are a Few of Your Favorite Things
    Pipping the Ace in Content Marketing. In the never ending quest for what to write about on your business blog, let me suggest something simple: A Few of Your Favorite Things. Just bring it back to your business in the end. Using similes, metaphors, allegories, and parables allow you freedoms to be personable and professional simultaneously. They introduce your interests to your reader – which may also be your prospect and customer. And as you know – you are a customer to someone – we like to do business with people we like. Movies. What Would Bubba Blog About? Music.
  • SPIN SUCKS  |  MONDAY, JUNE 25, 2012
    [Marketing] Add User-Generated Sites to Your PR Toolkit
    Abbie Fink  is vice president/general manager of HMA Public Relations, a full-service marketing communications firm in Phoenix. This week our guest posts focus on adapting the traditional to the new.  The week will culminate on Thursday with a  webinar on How to Socialize Your Newsroom. Today: News release distribution by  Abbie Fink. . ve been doing public relations for a very long time. Since 6 th grade , actually, when I helped organize a picket in front of the elementary school to protest the administration taking away our graduation dance (we got it back, by the way).
    [Marketing] Challenging the old media business models (Part 1)
    by Harvey Blume Find On Facebook Fan Page SMC Co-Founders Of: Visit SOCIAL MARKETING FORUM   SMC support: Lifestream #Wall Street : Money Never Sleeps - has anyone seen it yet? Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Challenging the old media business models (Part 1) January 18th, 2010 by Giedrius Ivanauskas Leave a reply » Share I was just reading this great post by Robin Carey , the co-founder of Social Media Today, about the maturity of social media and the challenges it faces on the way.
    [Marketing] Are you here to make friends?
    by Harvey Blume Find On Facebook Fan Page SMC Co-Founders Of: Visit SOCIAL MARKETING FORUM   SMC support: Lifestream #Wall Street : Money Never Sleeps - has anyone seen it yet? Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Are you here to make friends? July 1st, 2010 by Giedrius Ivanauskas Leave a reply » Share I’ve just read this brilliant quite personal story by Peter Bregman on Harvard Business Review “Why Friends Matter at Work and in Life“. Want to stay in that job you have? Valid XHTML 1.0
    [Marketing] Research your posts with Buzz Monitoring
    You can use it to track news on markets for projects and can suggest the latest trends and/or buzz for content creation programs and general business intelligence. In my case that would be search engines, search marketing and social media marketing. The SMM Search – which contains many of the top social media marketing blogs and we’d get this for ‘ buzz monitor ’ What is advantageous to making a custom search engine is controlling the source material. 26 Free Social Media Tracking Tools – Marketing Pilgrim. but entertaining).
  • KIKOLANI  |  FRIDAY, APRIL 6, 2012
    [Marketing] Fetching Friday – Resources Mashup & BRNO HDR
    Starting Over – What Would You Do Differently – We asked top Marketers and Bloggers this question — If you had to start over and knew then what you know now, what would you do differently? 63 Free (or Almost Free) Ways to Market Your Business – 63 free (or almost free) marketing tips and tactics that any business on the planet can use big or small to generate publicity, buzz, and awareness on the cheap. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week.
  • ARI HERZOG  |  MONDAY, APRIL 14, 2014
    [Marketing] Finding Order in Chaos: Month 4
    At the end of the day, Twitter is a marketing tool so having more followers does create a more valuable resource for me. 'Looking back at my history of finding order in January , February , and March , Twitter is where I struggled the most. Because of multiple hats I wear, it was frustrating to appeal to different audiences at the same time. But then I emailed Jonah Lupton about his perspective of following 809,000 and being followed by 738,000; and something he said struck a nerve. follow lots of people because it’s a way to get noticed. How many I followed in 1 month.
    [Marketing] The Questionable Ethics of Klout Perks
    In addition to becoming the preeminent influencer package of choice for businesses, it’s clear that Klout has a second agenda: Disseminate products into the marketplace via volunteer online influencers for their marketing clients. ’ Marketing, PR and social media folks don’t have the same kind of rigorous code of ethics, unfortunately. On the social web, it is important to look at the details, including content publishing rights, communication “best practices,&# influence theory, or a “Perks&# package. It has brought up the question of ethics.
    [Marketing] Is Social Taking Malaysia Airlines to New Heights?
    I’m not sure how the back-end systems are set up but I would imagine that Malaysia Airlines will now know when someone purchases through Facebook, how much they spent, what their social graph looks like, where to connect with that person through social channels, and how to market/reach out to that person at a later date (and perhaps their friends). I was at the Eye for Travel conference last week when I learned about something really interesting that Malaysia Airlines is doing with Facebook and their booking engine through their new app, MHbuddy. What do you think? Interesting?
    [Marketing] [SLIDES] How to Identify Influencers the Right Way
    'Nice deck on Social Influence by Danny Brown, co-author of Influence Marketing , the book I pointed to a few days ago. By focusing on the customer and identifying who truly influencers their decisions at key times in the purchase life cycle, we can target better and gather lead generation, increase customer acquisition, and provide real ROI for influence marketing campaigns.” “Today, influence is determined by how high a social score you have. But that dilutes what true influence is, and places the attention on the wrong people. Content Strategy Social, In Theory
    [Marketing] Top 5 Mobile iPhone and Android Apps
    Understand the Market: It’s key to understand if the market is ready for such an app. Does the market want something like this? I was recently in a bookstore and came across a couple books I was excited to check out right away. However, I didn’t grab them and run to the register as I would have a couple years ago…instead I pulled out my evernote app on my iPhone jotted down the title and author. Then as I walked out, I pulled up Amazon and purchased them with 1-click for my Kindle app. However, is the app really that great? Is it inexpensive? Easy to use?
    [Marketing] Where I’m Headed Next
    As of today, I’m officially the SVP of Marketing for Sysomos , focused on their MAP and Heartbeat platforms for social analytics and intelligence. Fast forward to earlier this summer, and I got an intriguing call from recruiter extraordinaire, Joe Pugliese at Blackpoint Partners  about Sysomos’ need to fill a key marketing leadership position. (Seriously, Lots of consolidation, a more mature market and customers with evolving needs, and yet some strong opportunity for the right players to break through the clutter and confusion to fill some very key gaps.
    [Marketing] XYDO Preparing Personalized News Hub With Quora Flavor
    Disclosure: Theoretically, my6sense , where I am VP of Marketing, is in the personalized news game, which I should note. Continuing the mantra that the third wave of the Web is one of personalized news, streams and social experiences, XYDO is on the verge of launching what they call a personalized news network that claims to show you only the news you find interesting from all the friends and people you follow across the social Web. But more than a simple share counter, XYDO starts you off with asking for you to select the topics you want to follow and avoiding those you don't.
    [Marketing] Frequently Asked Questions About This Lifestream - The Steve Rubel.
    Call me old school, but I look to you for in depth analysis of marketing trends. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 29 Jun 2009 Frequently Asked Questions About This Lifestream It's been a few days since I announced that I was abandoning my blog in favor of a lifestream. Q) Why did you abandon your blog? But I want it to connect to the spokes.
    [Marketing] Getting Smart with the Data: Measuring PR and Social Media
    One of the positive aspects of doing PR and marketing online is that there is a wealth of information available.  Pretty much everything can be tracked. This makes it possible to measure outcomes, not just outputs. Back in the  summer a bunch of very smart PR and research folk met in Barcelona to discuss PR measurement at the International Association for Measurement and Evaluation of Communication (AMEC) summit.  AMEC is the global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research.
  • SOSHABLE  |  FRIDAY, AUGUST 19, 2011
    [Marketing] Everything You Wanted To Know About Getting A Social Media Job
    Most jobs require a degree in marketing, communications, or something else – they aren’t looking for social media majors. If you have ever thought about getting a job in social media and thought, “It couldn’t be that easy to get the job and it probably sucks worse than I think,&# you’d be wrong on both counts. Getting the job is easy. Enjoying the job is easier. Doing it well is another story altogether, but we won’t cover that here. What we will talk about is getting the job itself. That’s where the similarities end and reality hits.
    [Marketing] Collaboration in the 2.0 Enterprise
    That way all of the marketing, product development, and PR departments would be able to communicate with their own teams?  Everyone openly collaborates and shares with one another Each department collaborates with relevant people meaning that all the marketing guys talk to marketing guys Every geographic area has it’s own collaboration sub-group and within that we can find departments for a particular area.  tools on the market do allow them to do that but see paragraph one why this is usually not an option currently. How about 20,000?  and 40,000?  industries.
    [Marketing] Ever Wondered About….Pummelvision? « Wisdom London
    For marketers and communicators, it could provide a tool with which to create and share a really quick and slicker-than-average asset, for free. Wisdom London Creative Communications is our world… « Ever Wondered About…Quora? Ever wondered about…Usability Testing? » Ever Wondered About… Pummelvision? What is it? Really simple: Pummelvision lets you grab photos from Flickr, Facebook, Dropbox and Tumblr, put them all together and create a slideshow video. Or as Pummelvision puts it, “make your life flash before your eyes”. Why should I care? link] [.]
    [Marketing] Showing Up - First Step in Social Engagement
    Social marketing needs you to show up regularly, consistently, with humility and with a belief in what you are showing up for.( The truth is that social marketing is never 100% right. In fact I would go as far as to say.great social marketing shouldn''t be perfect, shouldn''t always be right as this allows room for the customer to interact and start a conversation with you. Are you unclear about what your social marketing aims are.then define them. 'Showing up is half the battle. Tweet this ). It may be lack of time or once this new client is secured. All excuses.
    [Marketing] HTC Desire Review: The Digitall and the Digicool
    If you need a manual or guidance, then the product won’t last in today’s market -  a lesson I’ve learnt recently with Like Minds this month. I spent some time recently with the HTC Desire with my new reviewer hat on, not just wanting to say how I feel products are, but also how they affect our lives. Right now, I am using an old style phone, you know – the ones without predictive text, internet, and touch screens – and it is amazing to see how many habits I have picked up because I’ve been using the iPhone for two years. The Digitall and the Digicool.
    [Marketing] 7 Ways to Thank Someone for a Retweet
    For example, if they primarily post quality “email marketing&# content and you have a list for that, and them to your list. Marketing Sideways to Win at Social Media. Guest post from Angie Schottmuller , an interactive Jedi, e-commerce expert, and multi-channel strategist at Interactive Artisan. If you’re an active Twitter user, you’ve likely seen a “Thanks for the RT!&# post at some point. You’ve possibly even posted them yourself. The argument can potentially go either way for both personal and business accounts. Follow the User. List the User.
    [Marketing] Creating Evangelists: Social Media the Cirque du Soleil Way
    Again, an example of marketing at its finest – create interest up front and then blow their socks off by delivering beyond expectations. finely-tuned marketing and social media strategy which creates a level of buzz, but isn’t matched by the actual experience or product in real life will do nothing other than create a group of disappointed, and likely vocal, customers. With six completely different Cirque shows in Las Vegas, choosing just one proved a daunting task, but I eventually selected LOVE. It’s as if LOVE? This strategy was definitely in play here.
    [Marketing] Streams from the Road: Trends from Friends - The Steve Rubel Stream
    just wanted to touch base as a Vancouverite whos looking for his break in the retail market and who believes PR and advertising on a site like yours, would be quite beneficial ! He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 25 Aug 2009 Streams from the Road: Trends from Friends On Sunday I spent the afternoon in Half Moon Bay with Robert Scoble, his lovely family and Francine Hardaway (whom I had never met). Everything is becoming social. Thanks.
    [Marketing] The Future of Local Storage Is Practically None At All
    Similarly, as iOS and Android increased in market presence, there was the occasional app missing from one platform or the other. Stand Back or Your Hard Drive Is Going to Get It First they came for our floppy drives. Then, they came for our CDs and our DVD drives. It won't be too long until the concept of a hard drive, or any local storage, beyond that needed for temporary offline use, is itself antiquated. If it can't be reached via web browser, it's probably not worth having. Goodbye Desktop Applications. No Seriously, Have You Seen Pixlr on the Web? It's Great. Seriously.
    [Marketing] Social Advertising has a place in a PR strategy
    Brian Solis laid out the finding of his recent study on social advertising and how marketers are using this tool in this Fast Company article. “The future of advertising will be largely influenced by consumer behavior in social networks. Those brands that listen, measure, and evolve programs as a result, will push advertising forward — to the benefit of consumers and ultimately the brand.&#. Advertising is not commonly a component of PR strategies, but social advertising is going to change that.  67% are currently using social advertising. Follow me on Twitter.
    [Marketing] Three Big Bets
    The market for these is infinite.  We've made three big bets at FeverBee. We want to share them.    1) We believe that the process is more important than the platform. There are plenty of community platforms. Many are terrific. The barrier to entry is low and dropping every day. However, the process of being able to develop a community remains relatively rare. Few people know it. Most branded communities fail. At FeverBee we focus upon the process , not the platform.    2) We believe that communities need their own unique location.  
    [Marketing] Cadmus Introduces API for Tweet Relevance
    There's no question the market for determining personal relevance is a hot one. Disclosures: I am vice president of Marketing at my6sense, an assumed competitor of The Cadmus. In addition to my6sense , which you've no doubt heard a lot about from me on this week and last, one of the more interesting players in this space is The Cadmus. Now, the company is branching out with an API that lets other Twitter clients tap into Cadmus for personal relevance. The Cadmus At Work in TweetAgora, Tapping Their New API If this sounds a lot like what my6sense is doing - that's because it is!
    [Marketing] UMASS Dartmouth Study Shows Social Media Reduces Recruiting Costs for Higher Ed
    Last week, my mother-in-law emailed me a link to a press release on Social Media ROI for institutions of higher education from the University of Massachusetts Dartmouth Center for Marketing Research. It shows that social media allows these institutions to more effectively target candidates while reducing marketing spend by up to 33 percent on certain mediums. Below are some additional statistics that I found interesting: Social media has reduced traditional marketing costs: 33% reduction on print advertising. 24% reduction in newspaper ads. 17% less in radio/TV ads.
    [Marketing] Measuring The Whole Not Just Some of The Parts
    Whether it be a process, a product, some form of media, people, markets and all things tangible that can be measured and correlated to the achievement of results. 'Sometime in the near future the next generation of business leaders will look back on today’s business practices and wonder whether we really cared about results. Today’s management practice are centric to measuring anything and everything that moves. Then that recognition is correlated to results to justify more expense to spend more on the intangibles. Or at least we thought they did. The rest is.,
    [Marketing] The Social Era Is About Exceptionalism
    Social technology has empowered the human network to influence the behavior of markets. The Social Era dynamics are unusual and subsequently creating new rules and principles foriegn to previous era’s. The Social Era is about exceptionalism. Exceptionalism is the perception that a country, society, institution, movement, or time period is “exceptional” (i.e., unusual or extraordinary) in some way and thus does not need to conform to normal rules or general principles. Exceptional thinking begins by understanding the value created from intangible things.
    [Marketing] It Takes Currency to Make Money
    His clients are mostly from the aerospace, higher education, finance, and diverse corporate marketing concerns. If you’re a Flash game developer, you are concerned with how you can make a living from your creative and intellectual services. Fortunately there is a payment system so workable, that it may actually work.   Game developers can charge money both for their games, and for things within their games. Here’s how it works: 1.    Player pays real money to buy fake money within the game. 2.    Player spends fake money on virtual stuff. The sky’s the limit.
    [Marketing] How to Promote Your Book Like Gini Dietrich
    'For those of you who don’t know Gini Dietrich , she runs my favorite PR blog -  Spin Sucks  - and is a go-to resource for all things influencer marketing and digital PR. Also, I find her hilarious and her favorite classic arcade game is Tetris. few months ago, Gini published her second book, Spin Sucks , and the method she used to promote her new book should be used as a go-to model for promoting new products. Spark Notes Version: Campaign Background With a goal to make the New York Times. Read the whole entry. » Social Media Case Studies
    [Marketing] Blogging Upstream
    Sure we cover fashion, beauty, and fitness… but only if we have something interesting to say about it, not because marketing studies tell us we should. Based in Los Angeles, she runs Digital Marketing for FIDM/Fashion Institute of Design & Merchandising. Guest post by Marcia Zellers. Some of us follow the current; some of us prefer to swim upstream. have never had much interest in the status quo, and I get a particular charge out of trying to spot the blurry opportunities hiding behind society’s clear-cut edges. Because most successful media follows a formula. Not the formula.
    [Marketing] A Small Business Perspective on the Value of Salesforce Chatter
    When we work on documents such as proposals, white papers, or marketing collateral we just upload it to chatter for the team to take a look at and make their edits/comments directly in chatter. For those of you not familiar with Chatter, it’s a relatively new product that Salesforce (CRM vendor) released and it’s basically designed to allow for more efficient communication within your organization. It’s a bit like Facebook but for the enterprise. I want to note that this post isn’t about Salesforce as a whole, but specifically about their Chatter product.
    [Marketing] Fetching Friday – Resources Mashup & CommentLuv Benefits
    Case study: How a new blog achieved 100% growth in 2 months – what it takes to build and market a successful blog and the lessons learned. Going viral – marketing techniques to get people to take notice of your content. Mailing Lists / Making Money Online / Online Marketing. keys to marketing products online – great tips for selling your own product! What you can learn about social media marketing from TLC – 7 tips for a great social media marketing campaign. The Resources Mashup. Blogging / Writing. Facebook. Link Building.
    [Marketing] Koka Sexton dot Com
    Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Why geeks make better boyfriends In the wide world of dating, there are many options. Do you go for the flashy guy with the smooth smile, or the dude in the corner typing away on his laptop? found this list on the best of CraigsList and thought it was worth sharing. While geeks and nerds may be awkward, they’re well-meaning 9 out of 10 times. That smooth dude with the sly grin and the spider hands? Wonder what HIS intentions are… plus, I’ve never had a geek guy not call me when he said he would. Score major points THERE. GIRL!!
    [Marketing] Return on Influence: 5 Questions with Mark Schaefer
    Thankfully, Mark Schaefer analyzes social scoring in his new book Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing. His well-known blog {grow} , has been named one of the AdAge Top 150 marketing blogs in the world. How can marketers target influencers who are relevant to their offerings, rather than just users with large followings? think a lot of people get caught up in the emotion of the thing and are not seeing the underlying science and marketing trend dispassionately.  And that mindset leads to success. Mike Lewis.
  • JACOB MORGAN  |  FRIDAY, JUNE 18, 2010
    [Marketing] The Disconnect Between How Vendors and Strategists Approach Social CRM
    But again, I see the issue and agree we need move past “conversations&# and we will when the “market&# is ready to really move forward (which we are starting to see).  CRM is a solution/strategy to help sales, marketing and customer service work more efficiently. hate the word putting the customers central (because it is often so abused) but if taking seriously it effects much more than the departments now responsible for sales, marketing en customer service. I think what we are seeing now (also in the E2.0 So is social CRM really a technology solution? 
  • DIGIGEN  |  THURSDAY, MARCH 24, 2011
    [Marketing] Why Bad Research could Kill Social Media’s Credibility
    The client had recently attended a conference where big players such as Unilever were saying that data is killing marketing. don’t think data is killing marketing, but I do think bad research, pointless numbers, or data lacking real insight is. I recently had a really interesting conversation with a favourite client. We “clashed&# over a chart I produced saying that insight and data are what drives digital strategy. Interesting. At that point in time I didn’t think that was the case, but actually perhaps she was right. continues below…).
    [Marketing] Waiting for Life to Happen
    Even when opportunity does come, inevitably it’s because of proactive marketing and activities. 'Do you wait for life to happen? It was Jack Welch who said , “Contol your own destiny or someone else will.” ” Jack seems to have a superman attitude that fails to recognize the influence of outside forces, but… You can let the world run you, or you can create opportunities. don’t wait for things to happen, and I don’t give others full power to determine my destiny. This is true in business and in other pursuits. But the key is to do the footwork.
    [Marketing] Is Twitter Crossing the Line Between Useful and Creepy
    For marketing professionals and those who willingly allow social media to envelop them like a dense fog (guilty), Nearby is a real advance. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Is Twitter Crossing the Line Between Useful and Creepy is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Is This a Feature or a Freak-Out? Image via Wall Street Journal blog. But is Nearby a plus or a minus? Or maybe I’m just a bad friend. It will.
  • ENGAGE  |  MONDAY, MARCH 12, 2012
    [Marketing] Content Dilution
    applies to our world of content marketing. But in the content marketing gold rush, it’s tempting to act like the ambitious man who took over the diner instead of its original owner. People have better taste than marketers sometimes give them credit for. A small diner in the northeast had a popular dish and an owner who could have easily been elected mayor if he wasn’t obsessed with making people smile with their mouths full. Word spread about the famous clam chowder and people would drive dozens of miles out of their way just to get a bowl on a cold winter day. At first.
    [Marketing] Colleges, Branding, and Social Media
    Most colleges and universities define mission statements and market to students through direct mail, social media marketing, and print and web advertising. Admissions offices should take note of the powerful marketing force of social media, and use them to advertise their schools and reach out deliberately to prospective students. Most colleges and universities define mission statements and market to students through direct mail, social media marketing, and print and web advertising. How Do Colleges Create Brand Image?
    [Marketing] Facebook for financial services?
    have been to funerals with a lot of people but that does not make it a good place to market. Image by DavidDMuir via Flickr. Over the past few months, I have consulted with around 20 banking and financial organisations, and I have got “under the skin” of their frustrations with, and their aspirations for, the untamed beast that is social media. In this series of posts I will outline the opportunities for financial institutions when entering into an online dialogue with customers in a risk-averse industry. It can help, of course, but the benefits are usually overstated.
    [Marketing] Negative reviews – Proof that responding works!
    can only hope you’re not a client, and you happen to run a marketing or web design and development business ! Back when I was Products Editor on , I received a steady trickle of emails and phonecalls on the same theme. Each one was from a product manufacturer or retailer who had received a negative review or forum post and wanted to know what they could, and should, do about it. Five+ years ago, the answer was mix of the insight and common sense that I possessed at the time. Photo courtesy Lars Plougmann on Flickr (CC Licence). h/t Mediapost and Mack Collier ).
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