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  • MINDJUMPERS  |  WEDNESDAY, AUGUST 18, 2010
    [Marketing] Mindjumpers Launches Newsletter in Danish
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved Starting from Thursday 19 th of August, we will send out a weekly Newsletter in Danish, arriving each Thursday. So why do we do this?
  • MINDJUMPERS  |  WEDNESDAY, AUGUST 18, 2010
    [Marketing] Mindjumpers Launches Newsletter in Danish
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved Starting from Thursday 19 th of August, we will send out a weekly Newsletter in Danish, arriving each Thursday. So why do we do this?
  • KIKOLANI  |  FRIDAY, AUGUST 13, 2010
    [Marketing] Fetching Friday – Resources Mashup and Timelapse of Eyjafjallajökull
    Make Money Online / Online Marketing. Top 10 awesome affiliate marketing tips for bloggers – a must read for bloggers looking to make money online. Top 10 Internet marketing mistakes – covers the common errors even some of the advanced players make. Affiliate marketing for beginners – learn about the basics! Top 10 infographics for Internet marketers – the list would be perfect if it only included Linktoberfest ! The Resources Mashup. Blogging / Writing. Bloggers are publishers – how to handle guest posts. Facebook. Link Building.
  • TWITIP  |  MONDAY, JANUARY 11, 2010
    [Marketing] Big Business: Don't lose out to small businesses on Twitter
    Marketing Benefits of Running a Social Business Open Letter to Business Owners Worldwide: The Time to Embrace Twitter is NOW! Small businesses have gained online advantage with their small size flexibility giving them the confidence to stand out for their brand and engage with their audience. It’s key to online success for all business sizes that the “social&# element of social media and twitter is really appreciated. Both the smaller, and large businesses which do well in social media are those who embrace with open arms the opportunities it gives.
  • SOCIALNOMICS  |  THURSDAY, MAY 17, 2012
    [Marketing] Turning Customer Behavior into Currency: Key Insights from Liz Crawford’s Educational Webinar
    You’re a marketer. Marketing used to facilitate a customer transaction with a brand, generally one that occurred before a sale. At the time, marketers ‘rewarded’ customer relationships by delivering a good or service. By building marketing strategies with this framework in mind, we can create “value transactions” that effectively reward customers based on their behaviors. You spend countless hours measuring, analyzing and strategically planning ways to “build a better mousetrap.” Today, it’s no longer enough to simply reward your customers for buying your product.
  • JUGNOO  |  WEDNESDAY, AUGUST 14, 2013
    [Marketing] What’s in a Social Media Strategy?
    Marketing teams might be more attentive to actual sales/registrations/conversions versus the cost of campaigns. 'The following elements should be included in a social media strategy. Management – Because of the nature of social media, how it is multi-dimensional, multi-channel, and in various modalities of text, pictures, and videos – it makes sense to have a cross-functional team involved in managing it. That way each part of the organization can have input as well as get the benefit that is relevant to that particular team. What are they saying? What are people responding to?
  • GEOFF LIVINGSTON  |  THURSDAY, MAY 5, 2011
    [Marketing] No One “Consumes” Social Media
    Ever notice the phrase “consumes social media&# or a variant of that in market research and social media wonk discourse ? Image by ugod. Of course, media consumption as an idea matches our consumer economy, but the idea is a bit off. Think about it, no one “consumes&# social media. No one goes home and says, “I think I’ll consume Facebook for three hours.&# “How about some Disqus or Quora at dinner, this is boring.&# Or, “Can I have some Flickr for that blog?&#. Dominance in media form is passing. Just a movie? Or just a mobile check in?
  • GEOFF LIVINGSTON  |  MONDAY, AUGUST 29, 2011
    [Marketing] 5 Common Forms of Facebook Spam
    Yup, a marketer’s favorite, one that most of us are guilty of. From professional photographers with watermarked images to marketers highlighting their wares, getting tagged with spam happens all the time. Image by Christian Barmala. One of the issues a mature social network brings with it is spam. And though Facebook has rebooted its privacy settings for sharing, it is still largely an opt-out network that creates tons of spam. While this is well-intended, it just shows that Facebook with its many features has also created many ways to spam your buddies. 2) Event Invites.
  • PROBLOGGER  |  SUNDAY, OCTOBER 3, 2010
    [Marketing] 10 Ways to Reduce Friction in Your Purchase Process
    This post was written by the Web Marketing Ninja—a professional online marketer for a major web brand, who’s sharing his tips undercover here at ProBlogger. Stay tuned from most posts by the secretive Web Marketing Ninja—a professional online marketer for a major web brand, who’s sharing more of his tips undercover here at ProBlogger over the coming weeks. Curious? So are we! The harder you make people work to order your products, the less people will buy. This basic knowledge has been proven both on and offline. Here are some easy wins to get you started.
  • LOUIS GRAY  |  THURSDAY, AUGUST 2, 2012
    [Marketing] All Hands Meetings: Good, Bad and the Ugly
    As those of us left behind muddled through, we gained a new Marketing VP in 2002 , and we survivors recounted the situation. After a few years of this nonsense, and a few Marketing VPs later, I previewed to the latest guy exactly how the quarter's All Hands meeting would go down, with specifics on the CEO's nuances, the sales guys' excuses, the engineers' begging for stock updates, and more. Whether at a startup or a Fortune 500 company, culture and communication with colleagues can have an incredible impact on morale and the bottom line. Our CEO, and the rest of us, were excited.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 1, 2014
    [Marketing] Direct Mail – A Targeted Way to Reach Tradesmen
    Marketing Tips Traditional Marketing benefits of direct mail direct mail to contractors direct mail to tradesmen targeted direct mail messages what works better direct mail or e-blasts 'Sometimes we’re so focused on the digital and social options out there that we forget about what we used to use before these new ones were available. Direct mail is and has been a tried and true method of generating leads and business from contractors. Yes, I know direct mail is expensive compared to email and e-blast types of tactics. How many emails do you get a day?
  • TWIST IMAGE  |  THURSDAY, JANUARY 5, 2012
    [Marketing] Scenes From The Frontlines
    was in the market for luggage. can only imagine the time, energy and money that this business has put into their Digital Marketing and Social Media efforts. That's not the desired outcome of the efforts that they're making in marketing. It's a lesson that speaks to the fragility of marketing as it moves through the brand ecosystem. digital marketing. A post Christmas story that is worthy of your attention. Not the usual business travel, but a luggage set for the family. We decided that we were looking to invest to get something of quality. Sales Rep: No.
  • SIMON MAINWARING  |  MONDAY, MARCH 11, 2013
    [Marketing] Premature Technology Arousal and the emerging mobile world
    Nearly all marketing VPs had spent their last few months and budget trying to tell this consumer story. Guest post from Gary Schwartz who keeps us up to date with the latest in the world of mobile from the 2013 Mobile World Congress in Barcelona. To sum up Mobile World Congress 2013, I will borrow from Peter Marx, head of business development at Qualcomm Labs. Peter talks about an tendency for PTA or (for those in the know) Premature Technology Arousal in the mobile industry. Much of the MWC 2013 floor area at the new Fira Gran Via venue exhibited PTA or Premature Technology Arousal.
  • JEFF ESPOSITO  |  THURSDAY, MARCH 15, 2012
    [Marketing] Regulating PR, Working Harder and Leaving Google
    The Most Effective Marketing I Saw at SXSW – at conferences, brands blast you with their marketing messages. This week was kind of a whirlwind wrapping up a trip to SXSW and then coming back to three days filled of meetings. The weekend looks just as busy as we’ll be looking at the house we are under agreement on with an inspector. How was your week? Hopefully you are having just a good one with awesome weekend plans. So without further babbling, here’s this week’s edition of Five for Friday. It makes sense and can be extremely effective. This post highlights that thought.
  • ENGAGING BRAND  |  WEDNESDAY, MARCH 26, 2014
    [Marketing] Does your business really have a social element?
    'So your business understands the need to embrace content marketing and social media in general. The problem is that you cannot see the social element to what you do? mean how interesting can widgets be? The reason you are struggling to create content for the web is that you are looking at the product (or service) rather than. The need. The problem. The desire. The outcome. Purchase decisions are based on one of these things. We don''t really want ''things'', we don''t really need services. No we want the feeling from the best purchase decision. Social Media
  • CONVINCE & CONVERT  |  WEDNESDAY, NOVEMBER 27, 2013
    [Marketing] 2 New Programs Prove the Inmates are Running the Social Media Asylum
    Especially with the rise in content marketing over the past 18 months, many brands are thinking fervently about how to optimize proactive social media, including real-time marketing programs that feature yogurt congratulating Grammy winners, and other nonsense. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. New Programs Prove the Inmates are Running the Social Media Asylum is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.
  • IDACONCPTS  |  TUESDAY, JUNE 4, 2013
    [Marketing] Getting More Out of Your IP Network with SIP Trunking
    first-to-market leader is often your best bet. 'At idaconcpts.com, we have discussed about VoIP smartphone apps  quite a bit. While the use of these apps works quite well for personal use or even small business situations, they do not meet the necessary requirements of medium to large businesses. Larger scale businesses require communication solutions that are able to handle calls between locations with several extensions spread across large distances and power features such as negotiating capabilities and features among all session participants. Your business uses regular telephones.
  • SOSHABLE  |  SATURDAY, APRIL 21, 2012
    [Marketing] 5 Ways Accountants Can Get Started by Using Social Media
    Become Your Own Marketer. While accountants have always played a foundational role in business, more recently the professional profile of the accountant has risen as the finance, insurance, and banking sectors have come under greater scrutiny thanks to some well-publicized financial chicanery in recent years. Internal audits and accurate accounting are now prime vehicles for companies to showcase their fiscal integrity. This is supported by the U.S. So, how can accountants seeking to ride this rising tide of demand better showcase themselves to potential employers?
  • JACOB MORGAN  |  SATURDAY, JULY 24, 2010
    [Marketing] Implementing Enterprise 2.0 at Intuit, Part Five: Operational Impact and Lessons Learned
    Now just a few months later, there is a project fully resourced and in market.”. time to market with E2.0 This is part five (and the final part) in a multi-part series on how Intuit is implementing Enterprise 2.0 within their organization.  The largest operational impact that Intuit realized was the speed in which it was able to go from idea concept to putting something in the customers hands.  Prior to any type of E2.0 initiatives it took Intuit around 13 months to come up with a product idea, build it, and put it into the hands of the users.  After their E2.0 Mediawiki.
  • SOSHABLE  |  FRIDAY, JANUARY 31, 2014
    [Marketing] How to Calm a Social Media Crisis
    Whether we’re talking about our personal social media profiles or marketers promoting a brand, all that sharing can sometimes lead to some unintended consequences. Many companies consider it essential to have in-house or outside PR and marketing agencies at the ready to handle any public image crisis. Buffer is a service that helps marketers to schedule their social media posts. 'We tend to put a lot of ourselves into our online profiles. As a result, it pays to have a plan in place in the event that you need to defend your online reputation. Case Study #1: Buffer. Penney.
  • PROBLOGGER  |  TUESDAY, MAY 3, 2011
    [Marketing] Is Blogger Copyright Dead?
    Come to think of it, that kind of article would likely attract more eyeballs than a straight rip, because the second type of blogger would likely be active in marketing his or her blog, unlike most blogs that simply rip content for the sake of having something to display alongside their ads. You might consider this option if, for example, you want to have your content seen by the largest number of people possible—a mass market, rather than a niche audience. marketing plan for promoting your quality, freely available content to appropriate potential publishers. Tomorrow?
  • PROBLOGGER  |  TUESDAY, SEPTEMBER 14, 2010
    [Marketing] How to Use the Ansoff Matrix to Develop New Products for Your Blog
    The Ansoff Matrix consists of four quadrants: Market Penetration. Market Development. Market Penetration is all about selling more of your current products to your existing markets while Market Development looks at selling current products to new markets. Product Development is concerned with selling new products to existing markets while Diversification is about selling new products to totally new markets. Market Penetration – Current Products / Existing Markets. Market Development – Existing Products / New Markets.
  • PROBLOGGER  |  TUESDAY, MAY 29, 2012
    [Marketing] Boost Conversions Step 1: Review Your Offer
    Email marketing software: Again, everyone who takes their blogging seriously will need some form of email marketing software that works better than Feedburner. I’ve always put an emphasis on studying psychology alongside other marketing techniques, because it really helps you to understand buyer behaviour and the psychology of desire, and to figure out what people do or don’t want. This means their marketing methods need to be tailored to the right audience. This is where the psychology of marketing comes in to play. The first of four steps. Great.
  • GEOFF LIVINGSTON  |  TUESDAY, JANUARY 25, 2011
    [Marketing] The Age of the Sycophant
    Instead of dialogue, we have “ social propaganda &# designed to convince the sycophant to buy products, subscribe to questionable services, market their heroes trying to build businesses, and in the worst cases, defend offended parties via the flash mob. less a year to blog about ideas that indirectly support someone else’s market stature, and have no clear path to develop their own blog topics and thinking. Examples like this content marketing pyramid can be found throughout the social web. Sycophant – A self-seeking, servile flatterer; fawning parasite.
  • ONLINE COMMUNITY STRATEGIST  |  MONDAY, OCTOBER 5, 2009
    [Marketing] In communites, little things can mean a lot
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed In communites, little things can mean a lot October 5, 2009 in Community Building , Community Engagement | Tags: online I launched a new feature in my online community today. It’s nothing more than a recorded interview with a member, but the feedback was amazing. People LOVED it. All I did was record the interview using Blog Talk Radio, downloaded it…imported it into our CMS, and posted it on the site. Serious swagger!
  • WEB METRICS GURU  |  THURSDAY, NOVEMBER 25, 2010
    [Marketing] Glide Technology Event at CIPR – November 26th, 2010 London
    Marshall Sponder is an independent Web Analytics and SEO/SEM specialist working in the field of market research, social media, networking and PR. I’m speaking at the Glide Technology event tomorrow morning here in London focusing on Glide Intelligence, Glide Technologies new platform.  Posting has been as light as the activity and social interactions in London this trip have been intensive.   I’ll be returning to New York late this weekend. also spoke at an Integrasco Event at the Soho Hotel on Tuesday , November 23rd which went very well.   Find out. About the speakers.
  • THE BLAKERY  |  WEDNESDAY, AUGUST 28, 2013
    [Marketing] 5 Steps to Set a Chief Customer Officer Up For Success
    It is seen by most as a cost center rather than an immense marketing opportunity. For example Bliss recommends that rather than a CEO asking for monthly updates from the head of each department such as sales, marketing, operations the CEO can ask for feedback on each stage of the customer experience. 'In 2003 there were just 30 chief customer officers but today there are more than 730. Forester says 85 percent of CCOs now sit on the executive management team within their companies, up from just above 50 percent in 2012. But many companies still aren’t onboard. ” 3.
  • NOWSOURCING  |  TUESDAY, MAY 31, 2011
    [Marketing] The Future of Square
    It would not be surprising, because the company seems to have a good handle on the market.  Many businesses place a minimum on the amount a retailer has to spend while using a credit card.  This is because on small purchases, it can cost merchants up to 50% of the retail cost.  However, it is likely that in the near future an increasing amount of small businesses will be finding a new solution for credit card payment.  In fact, several small businesses around the country have already turned to mobile payments start-up Square as their answer for credit cards.  Credit. Credit. Credit.
  • ONLINE COMMUNITY STRATEGIST  |  THURSDAY, NOVEMBER 5, 2009
    [Marketing] If anonymity is no longer needed, let's ditch the witness.
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed If anonymity is no longer needed, let’s ditch the witness protection program November 5, 2009 in comments | Tags: "anonymous comments" , internet summit , social media I asked a question of the Social Media: Engage panel at Internet Summit ’09 about 30 minutes ago and since that moment I’ve been thinking about online anonymity. People seem to hate it. get that. But I still maintain that there is a place for it. del.icio.us
  • ONLINE COMMUNITY STRATEGIST  |  SUNDAY, MARCH 21, 2010
    [Marketing] On building new communities
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed On building new communities March 21, 2010 in Community Building , new communities | Tags: "knight foundation" "knight news information challenge" I’m heading to LA tomorrow, to speak to the winners of the 2010 Knight Community Information Challenge during their three-day boot camp at USC Annenberg. end up jotting down notes and ideas but never commit to anything concrete. It’s much more than that. have to tell them that.
  • PROBLOGGER  |  MONDAY, OCTOBER 4, 2010
    [Marketing] Three Problems that Make Me Leave Your Blog in Three Seconds
    It is how your blog is perceived by others and where it is positioned in the market. This brand is positioned as the only healthy option in the fast food industry, and as a result it’s killing this market space. This guest post is by the Blog Tyrant. “Wow that’s an interesting looking title you’ve got there, I think I’ll check out that blog.&#. That’s what I think. But three seconds later I’m gone, never to return again. Be very careful to fix these if they’re present on your site. Think about it for a second. How can you fix it?
  • SOSHABLE  |  THURSDAY, MAY 3, 2012
    [Marketing] MBA Mindset: 8 Simple Online Finance Tools That Save You Time and Money
    Google Finance is a relatively new option that enables users to track up-to-the-minute stock and market fluctuations. In a society increasingly dominated by economics and financial status, it would appear that an MBA has an advantage in this life. They understand money, and even if they completed an online MBA program instead of going to Harvard, they are poised to rake it in. However, thanks to technology, everyone can bolster their finance knowledge. And with consumer debt hovering dangerously in the mid-$11 trillions (CNN Money), the United States needs all the help it can get.
  • MICRO PERSUASION  |  WEDNESDAY, JUNE 30, 2010
    [Marketing] Today's Top Conversation: When Did You First Discover the Internet.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 30 Jun 2009 Todays Top Conversation: When Did You First Discover the Internet? Im adding a new semi-regular feature to the stream called "Todays Top Conversation." These will be pulled from Friendfeed via a widget, as described here. Todays topic: When did you discover the Internet and what were your first impressions?
  • CREATIVE RAMBLINGS  |  TUESDAY, DECEMBER 17, 2013
    [Marketing] Guest post: Use social media and personal relationships to boost referrals
    The problem is many businesses fail to market themselves correctly and lose possible referrals in a misguided attempt to increase sales. If the blog is interesting and offers something of value to your site’s visitors though, it can help build connections, increase client engagement, and be a positive tool for marketing. Chris Newkirk works in sales and marketing and helps companies find ways to promote themselves and their brand through their display at trade shows and expos. 'The following is a guest post by Chris Newkirk. His bio is at the end of the article.
  • LOUIS GRAY  |  SATURDAY, JANUARY 15, 2011
    [Marketing] Wanted: The World's Software Library, by Subscription
    This sets up a market imbalance, similar to that of the world of music pre- Napster , where the consumer at times can seem justified for obtaining the software freely using another method. Retail software prices are often eyebrow-raisingly high, and for the most part, inflexible. Every couple years, it's not uncommon for our family to shell out $150 to $500 for the latest Microsoft Office Suite. The full Adobe Creative Suite will set you back almost $2,000, and upgrades are $600. The home edition of Mathematica is about $300. Web-based SAAS for single instance applications is not enough.
  • MOBILEGROOVE  |  TUESDAY, AUGUST 31, 2010
    [Marketing] SOCIAL MEDIA ASIA PODCAST: Toys “R” Us Reveals Mobile Shopping & Barcode Asia Strategy
    In brief: MSG is proud to be a media partner and launch a series of podcasts in the run up to Social Media World Forum Asia (September 22-23, Singapore), an event organized by Six Degrees bringing together major global brands (Facebook, Unilever, Proctor & Gamble, BMW, OgilvyOne, Freemantle Asia) to discuss how they are using social media in their marketing and public relations strategies.  Today we speak with Argha Sen, Toys “R&# Us head of Marketing & CRM. Asia is fast becoming a major focus for social media giants. PODCAST WITH ARGHA SENN. million members. 15:45].
  • MYRLAND MARKETING  |  THURSDAY, JUNE 17, 2010
    [Marketing] DON'T BE A HIT AND RUN!
    Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense DON’T BE A HIT AND RUN! One of the marketing messages I use to communicate with my clients the Myrland Marketing Moment.  As the name implies, it is a very short marketing message that only takes a moment to read.  One Myrland Marketing Moment I shared the other day was: “If you want to be successful in Social Media, don’t hit and run. Thanks to Susan for asking me to guest blog. Exactly….I Be patient.
  • ENGAGING BRAND  |  THURSDAY, NOVEMBER 21, 2013
    [Marketing] Don't Let the Computer Stop You From Thinking
    What social marketing needs is for you to speak with a human voice - the screen is just your interface. 'Can you remember a time when life wasn''t ruled by a screen? It is getting harder to remember that far back! was listening to Milton Glaser , one of my favourite creative people who talked about how we uses technology. He said this. It made me think about how we use technology. If I remember correctly Milton Glaser doesn''t even type into the computer as he sees the technology as potentially restricting his ideas. In a sense that is why some people struggle with social media.
  • PROBLOGGER  |  WEDNESDAY, MARCH 23, 2011
    [Marketing] How to Create an Instant Yes
    All that marketing. Without needing to be pushed or launched or funneled or marketed. Market less. This guest post is by Goddess Leonie of GoddessGuidebook.com. Over the last three years, I’ve launched fifteen rounds of ecourses, four meditation kits, and two workbooks. It’s been a delicious combination of spectacular, exciting, and exhausting. The thing about my business is that I adore creating new products. love love love helping people. need to make it as profitable as possible so I can support my sweet family and keep doing this thing that I love. Yes.&#.
  • FIREBELLY  |  FRIDAY, JULY 16, 2010
    [Marketing] What the F**k is Social Media NOW?
    Digitalia | Indianapolis Social Media Marketing « Coleman Campsite: The Original Social Networking Site | Main | How One Unhappy Customer Multiplies Across Social Media » July 16, 2010 What the F**k is Social Media NOW? Chad Richards is the Social Program Manager at Firebelly Marketing. Fridays fun find is an excellent presentation on Slideshare called What the F**k is Social Media NOW? Its a sequel to the original What the F**k is Social Media? and What the F**ck is Social Media: One Year Later presentations. What the F**k is Social Media NOW? Please try again.
  • THE WAY OF THE WEB  |  TUESDAY, NOVEMBER 2, 2010
    [Marketing] Three more reasons not to under-estimate gaming
    The other element of the games industry that will be of interest to the publishing/marketing/media non-gamers is that the games industry is relatively young, highly technical, and going through the same challenges as traditional media – how to compete with the challenges of a second-hand games market, how to utilise the ability for gamers to digitally download content, how to implement freemium and subscription models etc. For example: More than a billion hours are being spent on Xbox Live each month. Learning about the game layer is vital (thewayoftheweb.net).
  • THE WAY OF THE WEB  |  THURSDAY, JUNE 24, 2010
    [Marketing] Why does the UK budget reward print and punish web?
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? to 20% from 4th January, 2011.
  • DANNY BROWN  |  SUNDAY, AUGUST 22, 2010
    [Marketing] Headway, Thesis and Genesis – A Non-Coder's Take - Danny Brown
    think its probably less mass market than the three here, which could be why there doesnt seen to be as much written about it? Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Headway, Thesis and Genesis – A Non-Coder’s Take August 22, 2010 31 voices share yours! Share Save With Thesis 1.8 now out, Headway 1.7 about to launch and the Genesis WordPress theme picking up steam from bloggers switching to it, I thought it’d be fun to see how they compare. So here are the results. Thesis 1.8
  • ENGAGING BRAND  |  MONDAY, JANUARY 27, 2014
    [Marketing] Is there a crisis of business sales thinking?
    Big does not necessarily mean you are able to control the market because the market is global rather than local or national. Here the business would aim at keep extending the market past the current offer to retain and keep customers. 'The word ''big'' seems to be synonymous with success in the past BUT is that changing? Big no longer also means profitable. Big does not necessarily attract the best talent anymore, indeed it may be a turn off to the millenial generation. So are we facing a crisis of thinking at the top of businesses? think it is possible.
  • PROBLOGGER  |  WEDNESDAY, MARCH 13, 2013
    [Marketing] How to Get More Content for Your Blog
    Some guest bloggers are marketers in disguise, and there are bad marketers out there that will submit poor quality content or content that has been published elsewhere. While some article submissions are by bloggers looking for more exposure, others are from businesses looking to market their website. Kristi Hines is a freelance writer, ghostwriter, and professional blogger who writes about blog marketing strategy at Kikolani. This is a guest post by Kristi Hines. Most people can’t just write a blog post in 15 minutes. Supplement with Content Curation. Quality check.
  • SOSHABLE  |  MONDAY, JULY 16, 2012
    [Marketing] Social Media’s Influence on Investing
    In warning against a possibility for fraud in using social media, the SEC notes that social media is being used for “research on specific types of stocks, background information of a particular broker-dealer or  any kind of investment adviser, guidance on any kind of investing strategy, up-to-date information and news, or to simply discuss the markets with others”. Another way social media is being used is to mine data to measure sentiment to determine which way the market or a particular stock will go.  SEC website ( [link] ). The hedge fund actually posted a 5.4% Featured fore
  • BILL HARTZER  |  THURSDAY, MARCH 20, 2014
    [Marketing] 10 Questions You Need to Ask Before Hiring a Social Media Consulting Firm
    Social media has defined the marketing fronts of most companies with many of them registering phenomenal success. Competent consultants need to demonstrate a thorough understanding of your marketing niche. The reason behind this is that different markets have different approaches as far as social media is concerned. 'According to Social Media Today, the rate of social media usage rose by 18% in 2013. This brings to nearly 25% the number of subscribers using social media today. This includes personal and business accounts. Which clients do you serve? Social Media
  • TWIST IMAGE  |  WEDNESDAY, NOVEMBER 6, 2013
    [Marketing] What Facebook Knows About Innovation (That Every Brand Should Pay Attention To)
    company of that size with a product that was built for the Web browser pulled a one-eighty and had something very powerful in market within a handful of months. When marketing professionals talk about innovation, they''re quick to look at something new instead of this moment in Facebook''s short history. marketing professionals. 'Blogs posts, articles and books have been written about Facebook and their ability to grow. When people think about the company and their state of innovation, they will often align them with a myriad of Silicon Valley types. That was a big bet.
  • SPIN SUCKS  |  THURSDAY, JULY 8, 2010
    [Marketing] The Predictable Success Contest
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 08 2010 The Predictable Success Contest By Gini Dietrich | Email | Print | 1 Comment | Did I mention we’re going to have more contests and giveaways? think I did! He has been kind enough to donate 10 books to us to giveaway to you! Do you like this post?
  • SPIN SUCKS  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] Help Us End Malaria Deaths in Africa
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 11 2010 Help Us End Malaria Deaths in Africa By Molli Megasko | Email | Print | 6 Comments | A few months ago we were presented with an idea I personally love working on – an idea that raises money to end malaria deaths in Africa by 2015. Not just curb.
  • WEB METRICS GURU  |  WEDNESDAY, JULY 13, 2011
    [Marketing] A new good book on Listening Systems AND Integrating Digital into the Physical World – Web Journal – July 12 & 13th, 2011
    Finally, when I saw this post on  Marketers begin integrating digital and physical worlds  by Joel Rubinson, I was thinking of Analytics tracking that should be in place, but still usually is not (put in place). According to Joel’s post: As a marketer, what I see is that the social media advertising is about to be taken up a notch, because presumably, a marketer will be able to direct messages about music to music friends, about business to business colleagues, about sports to my fellow Yankee fan friends, etc.  Haven’t had much time to post. Seriously.
  • PROBLOGGER  |  SUNDAY, SEPTEMBER 18, 2011
    [Marketing] How Tumblr Helped Put My Site on Top
    m a marketer by day , but one of my many side projects is running a men’s and women’s fashion blog called Fashables. Ryan Shell is a marketer by day, and he runs the fashion blog Fashables by night. This guest post is by Ryan Shell of Fashables. won’t even begin to act like I’m some sort of SEO ninja, because I’m not. What I do know is that a particular post on one of my sites has ranked in the top three spots on Google, with a majority of that time spent at number one and outranking a major clothing brand. The backstory. Break dancing (Image courtesy PhotosbyRy.com). The result.
  • SOCIAL MEDIA MARKETING  |  MONDAY, SEPTEMBER 19, 2011
    [Marketing] Speakin' Like Them
    First uttered some 2,000 years ago, it is a quote that today is even more important for marketers and communicators to keep in mind as we think about what we're trying to accomplish. "If you wish to persuade me, you my think my thoughts, feel my feelings and speak my words." - Cicero I've previously cited this quote by Cicero as one that demonstrates the timelessness and universality of human nature. The website blossomed, followed by a more recent foray into Facebook , and here we are today. And today there are a number of individuals and sites who like to play along. Here be t' link.
  • STAY N' ALIVE  |  THURSDAY, NOVEMBER 1, 2012
    [Marketing] Microsoft is Finally Achieving What it Set Out to Do With Passport - the Key is Consistency
    Back in the year 2000, before "the cloud" was even a marketing term, Microsoft launched a product known as "Passport", a product touted to be the end-all-be-all of identity services that developers could integrate into their products for identity and storage of personal information. remember because I was a developer at that time and I recall looking into what the company I worked for at the time needed to do to integrate it into our product. The product pretty much failed, and was revived a little later as Live ID. Consistent Experience. And on the Desktop it was just "Windows".
  • SOCIALNOMICS  |  FRIDAY, JULY 12, 2013
    [Marketing] Taking Social Media Offline: Continuing The Conversation at Conferences
    Attending big, annual conferences should be a central part of any marketing strategy to serve both your existing community and to discover new audiences for your product or service. The key is to maintain the right balance between reliance on new technology and social media to carry a conversation while still performing some traditional marketing efforts to help increase your overall reach. Learn more with this social media marketing tutorial , courtesy of Skillfeed. 'Microphone picture from Shutterstock. But nothing can replace face-to-face interactions and engagement.
  • ENGAGING BRAND  |  SUNDAY, MARCH 6, 2011
    [Marketing] Show 324 - Mining the Social Web
    Show 324 of  The Engaging Brand leadership and marketing podcast is ready  just for  you. 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast. Show 324 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen for  free , you don't need to download anything and all explained at the end of the post. Is the true power of the internet - data mining the information on the social web. Do you have to be a technology geek to be able to mine the social web.
  • DANNY BROWN  |  MONDAY, APRIL 12, 2010
    [Marketing] Together Again – 25 Years Later: A Social Media Success Story by.
    Learn about life on the production side of the advertising/marketing/graphic design community by visiting her blog The Production Side. Vancouver Search´s most recent blog post.What exactly is SEO article marketing? =-. Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Together Again – 25 Years Later: A Social Media Success Story by Debbie Kipp April 12, 2010 12 voices share yours! Share Save Our story was set in motion during those wonderful college years. Fast forward to March 14, 2009.
  • ACIDLABS  |  TUESDAY, JANUARY 12, 2010
    [Marketing] 2010 vision
    In particular, I enjoy when you write about the things that seem to get you ticking, the things that social media marketers and others need to understand about trust, connections, whuffie – about teh people being what matters. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. 2010 vision January 13, 2010 in posts Many folk I know have been discussing their 2009 challenges and victories and looking forward to what 2010 has in store for them. Reimagine.
  • SOCIALFISH  |  SUNDAY, MARCH 27, 2011
    [Marketing] Rant alert: get rid of unwanted Bacn
    Note to certain conferences that shall remain nameless (because it’s many of those that I have presented at in the last 3 years) – if I am a speaker at your conference, that does NOT give you permission to add me to all of your spam exhibitor/vendor/promo/marketing lists. Hat Tip to Dave Larson for the fab infographic below. This is a huge pet peeve of mine. I will ruthlessly report all of those emails as spam, even though I know it’s like emptying the ocean with a sieve. And it’s not the first time I’ve heard that! I would pay for this, as a member.
  • GAURAVONOMICS  |  WEDNESDAY, OCTOBER 27, 2010
    [Marketing] Five Critical Shifts That Are Changing Business
    Being ahead of the market is painful in unexpected ways, but I am finding that it is also rewarding in surprising ways. I had dinner with Olivier yesterday and felt firsthand his commitment to realign our agency network to be in sync with these shifts, so that we can help our clients benefit from them. also felt that these shifts are also changing which people are valued within global organizations as they seek help in navigating these shifts. Through a series of serendipitous events (including birth!), Share this on del.icio.us. Digg this! Share this on Facebook. Post on Google Buzz.
  • JEFF KORHAN  |  MONDAY, JULY 11, 2011
    [Marketing] Finish Any Project by Designing it into Three Stages
    I began to think a lot less about the book and more about folks like you – small businesses that want to keep your online marketing simple, while still getting practical results that move your business forward. Any project you can think of can be designed and more readily finished by recognizing that it has three essential stages – a beginning, middle, and an ending. Whether you are writing an article, cleaning out the garage, or starting a new business, you intuitively know this to be true. Logically, most folks start at the beginning. How will you involve them?
  • PROBLOGGER  |  TUESDAY, FEBRUARY 1, 2011
    [Marketing] 10 David Ogilvy Quotes that Could Revolutionize Your Blogging
    How appropriate—both for internet marketers (who are often known for tactics that treat those they target as morons) and bloggers (who can at times talk down to readers). This week, I’ve been reading The King of Madison Avenue —an interesting biography of ad man David Ogilvy (aff). I’ve always been fascinated with Ogilvy and see a lot in what he’s done as relevant to bloggers. So here’s some of his more famous quotes, with a few thoughts on how they relate to our medium. “The consumer isn’t a moron; she is your wife.&#. “Don’t bunt.
  • MINDJUMPERS  |  FRIDAY, MARCH 21, 2014
    [Marketing] A Social Media Status Quo – Brazil
    Mindjumpers Network is a global platform of local country Community Managers, enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. As the largest market outside the US, Brazil is indeed a force to reckon with when it comes to seizing social media opportunities. 'The following post is part of the Mindjumpers Network series. Here’s a sum up of our report from Mindjumpers’ local community manager Debora Corrano. Introducing Brazil.
  • SOCIAL WAYNE  |  MONDAY, FEBRUARY 6, 2012
    [Marketing] Day 6: People of color impacting the social web – Christine Celise Johnson – #29DaysofDiversity
    Johnson’s background includes owning a successful event planning and marketing company that serviced various tech and non-profit clients, creating a visual arts gallery and education program, being published in a number of poetry journals, contributing to business and creative publications/blogs, and facilitating healing arts and women in entrepreneurship workshops. As we all know, February is Black History Month. Even though it’s black history month, the goal for 28 Days of Diversity is to feature not just African-Americans but other minorities in the web/tech space.
  • LAUREL PAPWORTH  |  SUNDAY, MARCH 7, 2010
    [Marketing] Academy Awards: Oscars Social Media
    Lorrin works in marketing for the Academy and is in charge of the Red Carpet bleachers at the Oscars. The Oscars are currently on TV. I’m not watching it – sorry Channel Nine – but I am flicking between the streaming webpage, tweets and other bits an bobs of sites. When I speak and write on the COI of Social Media – the Cost of Inaction – one cost is cultural relevancy. If you are no longer relevant to a whole generation or two, what will happen? Televising the Oscars. mean imagine if the Academy had refused to allow the Oscars to be televised? deMille.
  • JEFF ESPOSITO  |  TUESDAY, MARCH 8, 2011
    [Marketing] State of Social Media in the USA
    46% of US small businesses utilize social media in their marketing mix ( Vistaprint ). As this market continues to grow, everyone working for a brand, agency or just participating in the conversation has a hand in how the platforms evolve in the future.  This post originally ran on CommsCorner , but I wanted to share with you in case you missed it. Earlier this month, Adam Vincenzini and I had an interesting talk on the state of social media around the world. One thing led to another and we agreed to take a page out of the playbook of two of the world’s best piano men, Billy Joel.
  • SPIN SUCKS  |  THURSDAY, JULY 15, 2010
    [Marketing] Twitter Handles: My Name or a Nickname? | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 15 2010 Twitter Handles: My Name or a Nickname? like to talk finance and markets. By Gini Dietrich | Email | Print | 59 Comments | It’s a Twitter week! If you use a nickname, do you still appear as a professional to those who do not know you?&# YAY!!!
  • CONVINCE & CONVERT  |  TUESDAY, SEPTEMBER 7, 2010
    [Marketing] UNcanny Insights From UnMarketing | Book Reviews | Social Media.
    Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search UNcanny Insights From UnMarketing September 7th, 2010 |Written By: Jay Baer | View Comments Tweet The new book UnMarketing from Canadian viral marketer and Twitter gadfly Scott Stratten takes the rules and purees them, Blendtec style. tags: marketing) [.] UNsettling Stratten has a knack for gaps.
  • TWIST IMAGE  |  WEDNESDAY, DECEMBER 22, 2010
    [Marketing] The Social Element Is Everywhere
    Figuring out your online and digital marketing strategy going forward is critical. digital marketing strategy. There's a saying that likes to dance around the Internet. It goes something like this: "all media is social media." " That's not entirely true. Media (or anything) only becomes social when there is an opportunity for those who are consuming it to react back at it with some kind of interaction. You can still use the Internet (or even the telephone) as a broadcasting channel. What does that really mean? Always remember. What does that really mean? brand.
  • JACOB MORGAN  |  SATURDAY, FEBRUARY 6, 2010
    [Marketing] Forrester to Analysts that Have Their Own Blogs: Umm, No
    Needless to say, I don’t agree with this move by Forrester and here are a few reasons why: The time spent on branding and marketing the analyst’s website will be lost.  Yet without the hassles of marketing, billing/accounting and administration that most either don't want to deal with or don't have the skill sets for. Apparently Forrester feels like they can provide more value to their clients if they aggregate all of the content into one space, that place of course being Forrester’s site.  How incredibly short-sighted. Fail by Forrester.  consultants.
  • PROBLOGGER  |  WEDNESDAY, MAY 8, 2013
    [Marketing] 12 Blogging Income Streams [And the Story of My 10 Year 'Overnight' Success]
    We’ve also started to run some smaller more focused workshops (our Email Marketing workshop in Melbourne still has a handful of spots left). In time I learned what did and didn’t work and was able to grow the sophistication of my delivery systems, design, authoring and marketing to the point that it’s become a fairly well-oiled machine. 'Today I was speaking with a blogger (I’ll call her Alice for the sake of this post) who was feeling a little overwhelmed with the idea of monetizing her blog. She said she felt she’d never be able to compete. Phase 1.
  • KIKOLANI  |  FRIDAY, SEPTEMBER 3, 2010
    [Marketing] Fetching Friday – Resources Mashup and Two Corgis
    How to send updates to Facebook fans based on their location – great tip for local marketing! Using Facebook like to market your business – what do you need to get people to “like&# you and to keep from un-liking you, 10 top Facebook pages and why they are successful – a case study of awesome Facebook pages. crucial keyword types for link prospect querying – covers marketing defining keywords, customer defining keywords, product / category keywords, and more. Mailing Lists / Making Money Online / Online Marketing. The Resources Mashup.
  • KIKOLANI  |  FRIDAY, AUGUST 19, 2011
    [Marketing] Fetching Friday – Resources Mashup & Kittywood Studios
    Increase your earnings by organizing your affiliate information – use this spreadsheet as the ultimate affiliate marketing organizer. 29 SEO experts share the most compelling content that influence their work – a great collection of search and online marketing inspiration from the best! This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Writing. Learn how to continue to utilize it! Business / Making Money Online.
  • CONVERSTATIONS  |  TUESDAY, MARCH 4, 2014
    [Marketing] Collaborative Business Alliances – Shared Customer Base
    In today’s market place with collaborations and business alliances becoming a popular device to extend reach and broaden a customer base – the third one (Candlestick maker) is a bit of a mismatch, isn’t it? 'Have you heard the one about the Butcher, the Baker, and the Candlestick Maker? could see potential replacements in the Casserole Maker or Salad Dressing Shaker. The question for your small business is what type of businesses share your customer base ? Can you think of a few? Or a webinar. Or an E-book. Remember to provide a call-to-action. Small Business
  • CONVERSTATIONS  |  THURSDAY, FEBRUARY 27, 2014
    [Marketing] Knowledge and Application are Two Different Things
    One of the concerns I hear from many small business owners just getting into blogging, podcasting, or video as part of their marketing is how they don’t want to give away their secrets of how they do things. 'When I was a 9-year old boy, I was handed my first uniform and told to go play 3rd base. was now a ballplayer. The best role models at the position at the time, according to my baseball cards, were Brooks Robinson and Ron Santo – and both were known for their stellar glove work. had read how each of them practiced, fielding many ground balls on a daily basis. Click Here!
  • SOSHABLE  |  WEDNESDAY, AUGUST 7, 2013
    [Marketing] 5 Social Media Tips to Sell Your House
    Margaret Roberts, the broker/owner of MRM Realty in Groton, MA, uses a Facebook page to market house sale listings. While many fans are not in the market for a home, they’ll often forward the listing to friends who are. 'As the great Bard once said, “Brevity is the soul of the wit.” ” But while Twitter is extremely successful with various fields of business, can you actually sell your home in 140 characters or less? The answer is yes. Build relationships first. Be a friend first. Listen to your friends, followers & network connections. ” 5.
  • DIRECT MARKETING OBSERVATIONS  |  MONDAY, JUNE 21, 2010
    [Marketing] Monitoring “G”
    would volunteer that a bit more is required than that; but see what we, as marketers and managers of brands have to put up with? I was pulling some info about tomorrow’s # hashtag social media host Shel Holtz when I came across a video on his Posterous page about Gatorade’s  brand monitoring war room. The video is well done and I love how they are investing time and effort in polishing and managing the brand via a social media war room. But it was the comment below the video that bothered me. ooohhhhhh amazing !! You check the stats? of your websites ??? Sooooo impressed !
  • CHRIS BROGAN  |  MONDAY, JULY 19, 2010
    [Marketing] Keep Killing Your Blogs
    While I think email newsletters and email marketing are alive and well (and I highly recommend them), I can’t see the value in killing a blog. Though you can market via email (and many people – including me – do), you can market even more with Google’s and Twitter’s and Facebook’s help via a blog that sits there waiting for love. I read a post a little while back from Mathew Ingram about people killing their blogs and starting email newsletters. blog is a media property. It’s free organic search. Blogs are media. How about you?
  • ENGAGING BRAND  |  MONDAY, FEBRUARY 11, 2013
    [Marketing] Engaging Brand Show 421 - Kevin Kelly on What Technology Wants
    Welcome to the latest and free   The Engaging Brand podcast  covering social marketing , business ideas and brand marketing tips  but before we start. 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast. Welcome to the latest and free The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips but before we start. The listener of the week and winning an  Engaging Brand  goodie bag is Hugo Fernandes. Remember the Today is an interview with Kevin Kelly. Kevin
  • ENGAGING BRAND  |  MONDAY, NOVEMBER 9, 2009
    [Marketing] Why YOU don't matter?
    Ed Hardy Shirts on Show 300 - Facebook Marketing spyseo on Show 300 - Facebook Marketing Small Business Answering service on Putting the Wow into Customer Service Small Business Answering service on Customer Service and the Fred Factor Krishna De on Show 300 - Facebook Marketing LOGO DESIGN on Whats Missing in Your Logo? Show 301 - How Risky is Risk Show 300 - Facebook Marketing Show 299 - The 24 Hour Customer Do we need a new style of citizenship? However, what I mean is that you mean little on your own. If there was just you, then your power would be diminished.
  • SOSHABLE  |  SUNDAY, APRIL 29, 2012
    [Marketing] SEO For Small Businesses – An Overview
    When you have a small business, chances are that you will not pay attention to a social marketing aspect known as search engine optimization or SEO. It is a cost-effective marketing tool. You will receive and enjoy the marketing benefits without exceeding the company budget. The concept of SEO is ideal for small businesses as they usually cater to specialized niches. As these businesses do not have the hassle of bureaucratic interference, they can adapt to change, connect and respond to their consumer base easily. What is SEO? Benefits of SEO. Here are a few of them.
  • WAXING UNLYRICAL  |  FRIDAY, NOVEMBER 25, 2011
    [Marketing] Communicating Through Change
    was immediately given the opportunity to move interstate to work within a new and combined marketing and communications team of six people (a big change coming from a team of one). Change is a-coming. was reading through Lauren Drell ’s overview of how to manage a re-brand in Mashable recently and began to reflect on my own experiences through a company re-brand and merger, and lessons I could pass on to fellow communicators. As a brief back-story, in May I returned to Australia after three weeks in New York … right in the middle of a company merger. Look for the opportunities.
  • WAXING UNLYRICAL  |  SATURDAY, JUNE 11, 2011
    [Marketing] Presenting as Shock Jocks… Or Bloggers?
    We are professional PR/marketing/social media professionals. Much has already been written about BlogWorld at which, for the most part, I had a really great time. While there have been a ton of recap posts, here are some from  Arik Hanson , Justin Goldsborough and  Chuck Hemann to get you caught up. The session that probably generated the most chatter was the much-hyped  “New Media LIVE!&# Talk Show closing keynote panel. couldn’t have been more disappointed with it. ’ Talk Show!&# The band warming up and live music certainly lent an air of festivity to the evening.
  • CHRIS BROGAN  |  TUESDAY, MARCH 1, 2011
    [Marketing] The Future of Community
    want to be able to identify with other members of Third Tribe Marketing out and about. If companies and marketers are going to hope to make communities happen, they’re going to have to build some action and value into their efforts. For instance, if I’m on the bourbon lovers’ community, I don’t think people need to know my LinkedIn profile, unless they want me to help them drink, er, market their product. Online community is a tricky thing, and it’s getting even trickier. But that led to “place&# being all over the web. We are so close.
  • SPIN SUCKS  |  FRIDAY, SEPTEMBER 17, 2010
    [Marketing] Top Five Stories for Week Ending Sept. 17, 2010 | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 17 2010 Top Five Stories for Week Ending Sept. Two of the smartest women I know are Beth Harte and Anna Barcelos , who host the integrated marketing communications chat on Twitter every week. 17, 2010. Happy reading/viewing! It happens. More often than not.
  • JACOB MORGAN  |  MONDAY, MAY 31, 2010
    [Marketing] What is Advocacy?
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER What is Advocacy? View Comments May 31st, 2010 Here is another chess puzzle, white to move and mate in 2! Last week at the social CRM summit in Georgia those in attendance were tasked with an interesting exercise around understanding advocacy.  We were to imagine that we worked for Direct T.V. or as Paul likes to say Drek) and were told to come up with answers to the following questions: How do you do define advocacy for Direct T.V? How do you reward advocacy for Direct T.V? So back to Direct T.V.  
  • JEFF ESPOSITO  |  TUESDAY, FEBRUARY 21, 2012
    [Marketing] Making heads and tails of the new Facebook Insights
    If I were a betting man, I would wager that you should see the number of opt-outs at a much lower clip than that of your email marketing list. To get to your Insights click on the "Insights" link on the left hand side of your fan page. If you manage a Facebook page for a company, entity or personal blog you are probably aware that Facebook has rolled out a new Insights tool. Instead of the bare bones metrics from the old Insights tool, the new tool offers more data than most folks truthfully need. The page level data has over 50 tabs for you to sift through.
  • JACOB MORGAN  |  TUESDAY, FEBRUARY 5, 2013
    [Marketing] Trends for Companies Searching for a Social Media “Something” (2013)
    What I did was look at the trends for several “social” job types in the market today and was actually quite surprised with some of the things I found. Just over two years ago I wrote a post on “ Trends for Companies Searching for a Social Media ‘Something’ ” and I thought it would be interesting to take a look at some of these trends a few years later. “Social media” is still seeing some very solid growth in terms of jobs, at least according to this chart. In fact the trend has gone up almost 9x since October of 2011.
  • CHRIS BROGAN  |  TUESDAY, MARCH 8, 2011
    [Marketing] Social Media Workflows Part 1: Awareness and Capture
    We might use it for distribution of media, for marketing, for customer service, for promotion, for communication, and most likely, for all of the above. For the sake of this post, we’ll talk about the marketing aspects mostly. You’ll note that email addresses are the true coin of the realm of understanding and using social media, at least from a marketing perspective. Please repeat this over and over to eager salespeople and hungry marketers.). Note: it’s rarely what you put on your marketing materials (though maybe it should be?). Awareness.
  • JACOB MORGAN  |  WEDNESDAY, DECEMBER 9, 2009
    [Marketing] What is Enterprise 2.0? The Basics
    A similar debate happened around the whole “social media&# space where a few of us were screaming that social media is going to change how brands market and build relationships with their customers.  Companies such as Southwest and Comcast have dedicated a good amount of their budget to social media and some companies such as Volkswagen have cut their traditional marketing budgets entirely and shifted them to social media.   Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER What is Enterprise 2.0? are not small changes.  Adoption?
  • FRESHNETWORKS   |  THURSDAY, DECEMBER 20, 2012
    [Marketing] The ten things businesses should know about innovation
    Innovation is delicate , It’s important to nurture it gently so as not to kill it off too quickly, but also carefully contain and manage it to prevent any huge financial, market, or reputational fires. Ultimately, innovation seems to depend on persistence, belief, adaptability, and relevance to customers and the market. Tweet. Freshnetworks’ Consultant (Change) Sarah Platts  recently attended a  business event run by the OUBS business school, which focused on the topic of innovation. Here’s her quick summary of 10 key points raised: 1. SaaS). Again, like change. Tweet This!
  • KIKOLANI  |  WEDNESDAY, DECEMBER 29, 2010
    [Marketing] 5 Things to Be Careful About When Driving New Traffic to Your Blog
    Thus, the marketing coordinators of such projects strive for creating a community of existing fellow users or project contributors and attracting more new visitors to the company or creative group website. Sure, there are a lot of SEO and Social Media Marketing tips on the Internet, but they usually tell you what to do. There are, however, sources to beware of – you shouldn’t deal with websites offering warez or any other illegal content or those, which do unapproved email marketing (those sites usually get blacklisted in spam data bases). Beware of Spamvertized Comments.
  • ENGAGING BRAND  |  FRIDAY, DECEMBER 7, 2012
    [Marketing] Meme's - What makes an idea 'shareable'?
    Lively Loves of Social Marketing. What makes a blog post or other item in social media 'shareable'? For me the work of Susan Blackmore in The Meme Machine gives us incredible insight. It likens how human beings have evolved to what ideas need to create an 'idea meme'.  . An idea needs to be different for people to want to share it. People share for many reasons however the reasons are driven by human needs - a need to be loved, resepcted, seen as 'in the know', seen as funny etc.so your idea has to be different to what people already know. That means that.(3). Related articles.
  • IDACONCPTS  |  TUESDAY, APRIL 1, 2014
    [Marketing] What Are “Fake Apps” and How Do You Avoid Them?
    Simply put: not all of the apps in the Android Market or on Google Play are legitimate phone applications. In late 2013, for example, a rush of fake “BlackBerry Messenger for Android” apps hit the market. 'Have you ever downloaded a smartphone app, only to find that it didn’t work? You probably ignored it or deleted it from your home screen, assuming the developers hadn’t worked out all of the bugs yet. However, you may have also fallen victim to what is known in the industry as a fake app. What Are Fake Apps? Messenger.” How Do You Avoid Fake Apps?
  • SOSHABLE  |  TUESDAY, MAY 29, 2012
    [Marketing] What If Jarvis Really Existed?
    Imagine the possibilities of the social media marketing industry if Facebook users can update their status on the wall of their kitchen! When does Hollywood really become reality? Edwin Jarvis was a fictional character in Marvel Comics, Iron Man and in the movie adaptation of Iron Man he is characterized as a fictional system digital interface called J.A.R.V.I.S. J ust A R ather V ery I ntelligent S ystem as Peter David’s novelization of the film referred to him). J.A.R.V.I.S. helps Tony Stark / Iron Man, in all of his technological accomplishments and while inside the Iron Man suit.
  • DANNY BROWN  |  FRIDAY, JUNE 11, 2010
    [Marketing] Fear Is A Stumbling Block - Danny Brown
    Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Fear Is A Stumbling Block June 11, 2010 21 voices share yours! Share Save There’s a lot of fear at the minute. Fear of knowing is joining fear of the unknown as a staple in our lives. Knowing the economy sucks leading to a future unknown. Knowing we can’t stand around but not knowing what first steps to take. Knowing you want to try something new but so many unknown things to learn. But you know, fear is a good thing. Fear is what spurns us to experiment. Use it.
  • LAUREL PAPWORTH  |  MONDAY, MAY 17, 2010
    [Marketing] Facebook: Reclaim Privacy Security and Safety
    Social Network Marketing Campaigns: Features Attributes (14). Facebook keeps changing around what is private and what is public in the default settings. But the crowd is smarter than the individual company so ReclaimPrivacy have tools for you. Also a diagram on private to public social networks. What will take Facebook’s place as the most secure, most protected, most private of sharing spaces online? Somewhere you can comfortably place the photos of the grandkids running around starkers at the beach? Which is an intelligent way to do newsgathering and newsreporting if you ask me.
  • WEB METRICS GURU  |  MONDAY, AUGUST 29, 2011
    [Marketing] Take me to the SONAR.ME
    Links – Using specialized links on Twitter and live marketing to track marketing effectiveness. I spent 3 hours tonight learning a bit more about SONAR.ME at SONAR’s headquarters in Chelsea, NYC. Sonar.me is a iPhone/iPad application that allows you to check in to a location in Foursquare, Twitter and Facebook, all at once. In addition, it has the ability to cross-relate your check-in with other people you may be connected to on your social graph, or should be connected to. uses an analytics platform called Mixpanel to manage much of it’s Analytics ([link].
  • ONLINE COMMUNITY STRATEGIST  |  MONDAY, MAY 17, 2010
    [Marketing] Agency life is expanding my horizons
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Agency life is expanding my horizons May 17, 2010 in social media marketing | Tags: communications agency , PR , public relations , social media , social media manager When you handle social media initiatives for one organization, it is easy to develop linear thinking. This is certainly not the case for everyone so please don’t take offense. But that was the extent of it. think much more deeply about strategies and tactics. 
  • TWIST IMAGE  |  THURSDAY, FEBRUARY 10, 2011
    [Marketing] The Interactive Imperative
    b2b marketing. b2c marketing. Forget everything you read online. Forget about whether or not you should be more engaged on Twitter or Facebook. Forget about The Huffington Post being sold to AOL for $315 milion. Ask yourself this: is your brand really and truly interactive? The difference between traditional media channels and the digital channels (Web, Mobile, Tablet-Touch) happens at the level of interactivity. It sounds simple enough. But, you know what? People need to hear this message one more time (and really push themselves to think about it). It's sad. Why is this so hard?
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