Page 216 of 302 Previous | Next 
  • BUSINESSESGROW.COM  |  THURSDAY, SEPTEMBER 16, 2010
    [Marketing] Easy Steps to Amplify Your Blogging
    Tony Karrer, CEO/CTO of TechEmpower, was one of the first people to highlight my writing outside of {grow} when he invited me to participate in the wonderful aggregation site B2B Marketing Zone.  An example that I created, the B2B Marketing Zone is a topic hub on … you guessed it … B2B Marketing.  For the B2B Marketing Zone, Tom Pick , a well-known blogger in the space agreed to support the effort.  Introducing Topic Hubs. The heart of this strategy is what I call “ topic hubs.”  Blogger Relations. Doesn’t this take a lot of work?  Tweet This! Digg this!
  • SOSHABLE  |  TUESDAY, MAY 7, 2013
    [Marketing] Introducing Wikimotive Podcasts!
    It’s going to focus on digital marketing interviews, webinars, and other informative (and hopefully entertaining!) Our first guest is digital marketing veteran and legendary car dealer advocate Jim Ziegler ! Next week we’re going to hold a live webinar where we’ll teach you how to give yourself an SEO evaluation using only free tools, and the week after that we have friend and automotive marketing  pro Keith Shetterly! 'We have some exciting news here at Wikimotive today. We’re starting a new podcast channel! segments. Cars.com, we hope you listen!
  • THE RELATIONSHIP ECONOMY  |  TUESDAY, JUNE 8, 2010
    [Marketing] Social Letters of Intent
    The aggregation of consumer conversations enabled by technology has fueled awareness of market methods and intents. Consumers have found influence  and have begun to “opt out&# of the old methods created by old market methods of intent to capture and sell. The “markets of conversations&# are no longer motivated by old methods used by the markets over the last 40 years.    Doc Searls says “ The Intention Economy is built around more than transactions. Every time someone post something online the context of their content reveals an intent.
  • LOUIS GRAY  |  SATURDAY, DECEMBER 11, 2010
    [Marketing] Not On Google's Chrome Netbook List? There's Always eBay.
    On the flip side, it is a little surprising that at least one of those who somehow qualified as a trusted tester is instead trying out the gray market to make a buck. Even for Google , this week was a big one in terms of announcements. In the first two days, the company unveiled its new Nexus S smartphone, running Android 2.3 Gingerbread), powered by Samsung, and also introduced the new Chrome OS, running on custom Google hardware, along with the much awaited Chrome Web app store. Unsurprisingly, one of the devices is already on eBay, sporting a price tag of nearly $600. It's Stealthy.
  • THE SOCIAL MEDIA INCUBATOR  |  THURSDAY, AUGUST 29, 2013
    [Marketing] App of the Week: Evernote vs. Springpad
    Both apps become better and more useful the more often you use them and are great for keeping tabs on content for your online marketing. 'While we are Evernote enthusiasts, we recently stumbled upon a similar app that might be able to hold it’s own – SpringPad, turn your mobile device into a personal assistant. Available for multiple devices such as android, iTunes, kindle, google play, and online, it took our favorite parts of Evernote and expanded. However, both might have their specialized audience, depending on what you want to get out of the apps. Evernote. Con:  .
  • THE SOCIAL MEDIA INCUBATOR  |  WEDNESDAY, NOVEMBER 28, 2012
    [Marketing] Is Klout An Accurate Measure Of Your Social Influence?
    That’s the million-dollar question among social media marketers. Klout is a service that claims to measure social media influence , but is it accurate? The service has its proponents, but it also has its detractors. For starters, the definition of influence is a little bit murky. For instance, does it mean you get a lot of Likes on Facebook or a lot of Re-Tweets on Twitter? Klout tries to measure both, but it doesn’t end there. Klout tries to measure several social services including Facebook, Twitter, Google+, LinkedIn, YouTube, and that’s just for starters.
  • LOUIS GRAY  |  SUNDAY, FEBRUARY 13, 2011
    [Marketing] Kinoma to Bring Sleek App UI to Smartphones and Beyond
    The Kinoma Dashboard in Action "What we can do as part of Marvell is bring sophistication from the smartphone market down to embedded devices," Hoddie told me. We are the right solution at the right point in time that the market needs right now. Near the end of 2010, Marvell Electronics , the San Jose-based silicon manufacturing firm, quietly made an acquisition of a software company called Kinoma , making mobile media browsers and other software for smartphones on Windows Mobile and Palm. The idea? but that don't have a strong UI to match. Think of it as an evolution.
  • SOCIAL WAYNE  |  SUNDAY, FEBRUARY 6, 2011
    [Marketing] 5 ways to check into the super bowl from your couch and collect some badges – Poll
    For Super Bowl 45 we have everything from pre released Super Bowl commercials trying to go “viral&# such as my personal favorite the VW’s “The Force” Super Bowl Ad to anti super bowl marketing such as the Network Solutions GoGranny campaign. flickr photo by alvi2047 Super Bowl 45 is today between the Green Bay Packers vs the Pittsburgh Steelers and the NFL along with various brands have all gone social media crazy this year. Visa even has a social media, twitter, measuring dashboard where you can tweet from at superbowl.com. But what if you’re not using foursquare?
  • WEB METRICS GURU  |  SATURDAY, JANUARY 22, 2011
    [Marketing] Mobile – Social 2011 and Web Journal Late December 2010 – Mid January 2011
    Also noted a comment by about Mobile – Social (think  Larry Page is taking over the helm at Google) is what 2011 is going to be all about and a post about Pepsi “exec&# being the top trend in 2011 – turns out Bonin Bough, who I have met several times in NYC (and who co-authored a book with Stephanie Agresta I contributed to - Perspectives on Social Media Marketing – I have a piece on pages 227-228 on how Social Media Measurement is different than Traditional Marketing) is going to be speaking at the On The Top Conference that I’m at in Davos next month.
  • CONVINCE & CONVERT  |  THURSDAY, SEPTEMBER 2, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    That’s what attracted me to online marketing initially, and why I made the jump to that career in the mid-90s. The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. Your faith creates for me an opportunity to educate more and more marketers and the companies for which they work. The promise was that digital marketing would democratize, but ultimately it didn’t. Social media has definitely changed the way marketers and entrepreneurs do business. Family, friends, colleagues. Ditto.
  • GEOFF LIVINGSTON  |  WEDNESDAY, JULY 24, 2013
    [Marketing] Thank You for the Civilination Help
    'Before people gamed every post for “Content Marketing” optimization, people used blogs to converse, including expressions of gratitude. Today Google+ a force to be reckoned with and a must for any content marketer, even if only for search purposes. guess I am old school, so forget Google. It’s time to thank folks for their help last week with the Punish Geoff Fundraiser for Civilination. In all we raised almost $3,000 together for online civility. Civilination founder Andrea Weckerle has raised more than $1,000 independently. Thank you so much!” Cheers.
  • SOCIAL WAYNE  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] Does the World need an Anti-Social Media?
    We can use this technology for so much more than the next big marketing campaign or complaining about the terrible barista at Starbucks. Guest Post by: Jay Dolan, @JayDolan. Jay is the founder, editor, and blogger for The Anti-Social Media blog. Jay Dolan, founder, editor, and blogger for The Anti-Social Media. want you to know a secret: I love social media. When I started The Anti-Social Media , @TheAntiMedia, I choose the name to be different and controversial, not because I have a deep-seated hatred of the social web. It worked. My little angry blogging bubble popped. Do it this way.&#
  • TWITIP  |  THURSDAY, JANUARY 21, 2010
    [Marketing] 5 Naming Tips For Your New Twitter Account
    The name of a famous medicinal tea company means “(s)he uses drugs&# in Italian: needless to say, no market in Italy! Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Daniele Virgillito @Linguick Daniele is the creator of Linguick, spreading news, tips and curiosities about language. Tweet him, and he will make up a name for you! Naming Tips For Your New Twitter Account 20 The web is full of “naming gurus&# selling names to big companies for thousands of dollars.
  • NET-SAVVY EXECUTIVE  |  MONDAY, SEPTEMBER 13, 2010
    [Marketing] Quality Thinking Time at Defrag
    The solution is simple: send your marketing folks to WOMMA to hobnob and your strategists to Defrag to swim in the deep water. Do you have your calendar handy? What are you doing November 17th and 18th? If you're serious about the topics we discuss here—social media, analytics, intelligence, and everything else that matters—you should be in Broomfield, Colorado for Defrag. After last year, it's at the absolute top of my conference list for the year, and it should be on yours, too. This year's agenda is all over our topics. Plus, I get to speak this time.
  • THE WAY OF THE WEB  |  FRIDAY, APRIL 15, 2011
    [Marketing] Open chance to talk at TED
    If you’ve never sampled the TED talks, I’d recommend having a look, as they definitely live up to the motto of ‘Ideas worth sharing’ on a huge range of topics, including creativity and marketing. This is rather cool. And now there’s the chance for anyone to audition their own idea for a TED talk by April 25th. There’s more details on the TED blog , but basically you upload a one minute video to Youtube or Vimeo, and then enter via an online form. Crowdsourcing audition open ted talks vimeo youtube
  • THE WAY OF THE WEB  |  MONDAY, DECEMBER 21, 2009
    [Marketing] Minor Wordpress 2.9 theme and plug-in issues….
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? → Minor WordPress 2.9 It’ll be sorted soon.
  • THE WAY OF THE WEB  |  THURSDAY, DECEMBER 31, 2009
    [Marketing] Barack Obama pushes the button on his first tweet…
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious?
  • TREY PENNINGTON  |  WEDNESDAY, JULY 21, 2010
    [Marketing] Use Twitter chats to find communities of interest and get connected
    Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ Use Twitter chats to find communities of interest and get connected by trey on July 21, 2010 Tweetchats are wonderful for discussing topics and events of interest. They also help you find communities of people who share your interests. Here’s one way you can efficiently connect with tweetchatters after the chat so you can use Twitter to build community between chats. Go to BlastFollow. Key in the appropriate hashtag. both tools are pretty nice nifty. link].
  • DAVE FLEET  |  MONDAY, FEBRUARY 28, 2011
    [Marketing] Monday Morning Reads: Churnalism, Bubble Bursting, Influence Limits
    The Guardian reports on a new service from journalism watchdog the Media Standards Trust that reveals how all media organisations are at times simply republishing, verbatim, material sent to them by marketing companies and campaign groups. Happy Monday! varied bunch of posts and stories this week, from PR’s effect on the media (or is it just lazy journalism?), to avoiding getting caught when the social media “bubble&# bursts, to reputation management, influence and lastly a couple of Google stories to round things out. Let’s get to it! The Guardian: Churnalism or news?
  • THE RELATIONSHIP ECONOMY  |  MONDAY, NOVEMBER 21, 2011
    [Marketing] Who Collects Data “Behind Your Back”?
    Advertising Factor Business Factors Change Factors Disruptive Factors Market Factors Relationship Economy Strategic Factors amount analysis Black character collection Collects consumer data engineering everything PBS resolution URLs use YahooThe collection, analysis   and use of   consumer data is and will continue to both be valuable and yet threatening to privacy and individual rights. How and what you communicate and associate with reflects your character, affinities and values. Businesses run on data and are in constant pursuit of more data, especially those on-line.
  • WEB METRICS GURU  |  THURSDAY, APRIL 7, 2011
    [Marketing] Behind the Curtain: The Wizards of API
    In a panel about what it takes to work with data from an API level access – this more of an off the cuff session from data wizards; this is where Analytics people are turning back into marketing by using Analytics to find new insights which results in building new widgets and services. also threw out the idea of having prebuilt scripts to do certain things that could be very useful – I argued there is a big enough market for it. Title: Behind the Curtain: The Wizards of API. Panelists: Edward Boches Alex Brasil Sean Greenlaw Tony MacDonell Location: Pacific Section A.
  • KIKOLANI  |  FRIDAY, FEBRUARY 10, 2012
    [Marketing] Fetching Friday – Resources Mashup & The FitDesk
    The Marketer’s Guide to Quora – Learn how to use Quora’s question and answer network to build your professional brand, demonstrate your expertise, and monitor mentions about your business, products, or services. Why User-Generated Content Is More Important Than You Think – Learn how to capture the market share of the largest growing consumer group in the US through user generated content. These are timeless laws in the world of SEO that every search marketer should adhere to. The Resources Mashup. Blogging / Writing. Here are 25 ideas! Business / Career.
  • SOCIALFISH  |  WEDNESDAY, NOVEMBER 2, 2011
    [Marketing] Interview with ASAE’s Community Manager, Mandy Stahl
    am located in the web strategies department, which is under the broader communications department under Robb Lee, Chief Marketing and Communications Officer.  Community management is a new role at many associations, and it’s further complicated by being both a very public-facing job as well as one managing internal processes that often cut across more than one department inside an organization. We thought it would be interesting to talk to Mandy Stahl, Community Manager for ASAE , about her first few months in this high profile job. Any questions for Mandy? Any surprises?
  • TWIST IMAGE  |  SUNDAY, MAY 4, 2014
    [Marketing] Networking Is Not Working
    content marketing. digital marketing. marketing blogger. marketing podcast. 'Episode #408 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. have an aversion to those in wealth management. That being said, I have many friends in the space and I''m thankful for the professional help I have received to date from some very smart people. They would "work the room" and fling out business cards like ninja stars at any body in their way. Derek Coburn is a wealth management guy, but not "one of those guys."
  • TWIST IMAGE  |  MONDAY, MAY 28, 2012
    [Marketing] Amazon's Ever-Growing Long Tail
    It's not a question as to whether or not there is a mass market for anything anymore. mass market. This is less about the tail making more money than the head. Chris Anderson 's debut business book, The Long Tail - Why the Future of Business Is Selling Less of More , came out in 2004 with one simple concept: companies could make significant profits from selling small volumes of hard-to-find products to many customers instead of only selling large numbers of a handful of popular items. Whether or not this has crystallized is not the point. Sony Pictures and more. blockbuster.
  • ENGAGE  |  THURSDAY, JUNE 26, 2014
    [Marketing] How to Craft Print Vs. Online Headlines
    However, content marketers need to alter their approach when writing for different mediums. 'What makes a good headline? As you likely know, there’s a difference between writing a headline that works for a print magazine and writing for the web. In magazines, we have the advantage of photos, imagery, a kicker, deck and layout to convey what the article is about. Each of these elements acts as a single instrument in a kind of visual orchestra. When these elements play well together, the effect is a pleasing melody that serves the needs of readers. Twitter links are briefer than that.  .
  • MICRO PERSUASION  |  WEDNESDAY, JUNE 30, 2010
    [Marketing] Evernote + Lifestream = ??? - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 30 Jun 2009 Evernote + Lifestream = ??? via blog.evernote.com Evernote yesterday gave user the ability to share any notebook. am already keeping a notebook in Evernote of things I want to add to the daily lifestream. What if I were to make this notebook public so that you can see whats on my radar? Need to tinker.
  • MICRO PERSUASION  |  SUNDAY, JULY 11, 2010
    [Marketing] Just One More Reason to Love Twitter - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 11 Jul 2009 Just One More Reason to Love Twitter I saw this in my stream this morning and thought it summarized well why Twitter is addicting. Check out Stowe Boyd trash talking the White House official Twitter account, which this morning is live tweeting the Presidents speech in Ghana. Jul 11, 2009 Michelle said. Love it!
  • MICRO PERSUASION  |  SUNDAY, JULY 18, 2010
    [Marketing] Initial Impressions: Lazyfeed Discovery Engine - The Steve Rubel.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 18 Jul 2009 Initial Impressions: Lazyfeed Discovery Engine This morning I received an invitation to Lazyfeed , which debuted at the TechCrunch event last week. Louis Gray has been playing with it and likes what he sees. Here are my initial impressions. Screen grabs follow. Thank you Steve for a great write up. Cheers.
  • GEOFF LIVINGSTON  |  FRIDAY, MARCH 8, 2013
    [Marketing] 12 Books to Read
    Social Change, Anytime, Anywhere by Allyson Kapin and Amy Sample Ward : Well, my two friends published a book on multichannel marketing to affect change. Writers read , right? At least they are supposed to… Since spring break is here, and many of us have begun traveling for the annual conference season, here are some books I hope to read. Fiction. John Scalzi’s Redshirts : When I read fiction, I lean towards scifi with a focus on cyberpunk or hard science fiction in the Asimovian vein. Redshirts is a hilarious play off of Star Trek, the original TV show. Nonfiction.
  • KYLE LACY  |  MONDAY, MARCH 22, 2010
    [Marketing] Social Media is for Branding and not Sales?
    ’ The point of the post was to explain how the digital marketing manager of British Airways, Chris Davies, uses social media to raise the profile of his brand online. I wrote this post 2 years ago and thought it would be relevant to post again. What do you think? —– An interesting post flowed through my Google Alerts email this morning from Digital Response Media. The post was entitled: Social media ‘ideal for branding.’ Basically, he finds extreme value in user generated content on the web. good example of this would be Comcast. Comcast did it right.
  • STEVE RUBEL  |  THURSDAY, AUGUST 12, 2010
    [Marketing] Photo: Facebook Search = Social News Search - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 12 Aug 2009 Photo: Facebook Search = Social News Search Today I finally got to play with the new search capabilities in Facebook (it is a phased roll-out).  I found it fascinating that the very first question in the official FAQ positions the tool foremost as a news discovery engine. think that with a few additions like geotagging, alerts and better content discovery tools (e.g. Lots to consider here.
  • STEVE RUBEL  |  TUESDAY, AUGUST 17, 2010
    [Marketing] Quote of the Day: Taking Your Tweets Back Home - The Steve Rubel.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 17 Aug 2009 Quote of the Day: Taking Your Tweets Back Home "Im done with the lock-down and down-times. My micro and macro personal blogs will all flow through here (Posterous) out to Twitter, FriendFeed, Facebook, etc and the intake valve is Google Reader and GMail." via Sam Harrelson as posted on samharrelson.me New platforms not only unleash my creativity and curiosity, but they help me find new voices.
  • STEVE RUBEL  |  SATURDAY, AUGUST 28, 2010
    [Marketing] Lifestreaming: Follow Your Posterous Peeps with RSS - The Steve.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 28 Aug 2009 Lifestreaming: Follow Your Posterous Peeps with RSS As I mentioned last night, as more of my friends join Posterous and use it as a hub to populate their I am becoming a huge fan of their built in reader. It's helping me discover all kinds of new, substantive content that is hard to find in Twitter or even multiple blog RSS feeds. Here's how. First, visit posterous.com/reader in your browser.
  • STEVE RUBEL  |  SATURDAY, AUGUST 28, 2010
    [Marketing] Quote: "In the future, everybody will be anonymous for 15 minutes.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 28 Aug 2009 Quote: "In the future, everybody will be anonymous for 15 minutes." During a recent interview with Personal Branding magazine , the writer asked me what I thought about this amusing quote , which is the inverse of Andy Wharhols more famous one. am not so sure. The world is filled with extroverts and introverts so maybe theres a balance somewhere. Your view? Aug 28, 2009 Corvida Raven said. disagree.
  • STEVE RUBEL  |  MONDAY, AUGUST 30, 2010
    [Marketing] Lifestreaming: Newspaper Uses Posterous to Solicit and Publish.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 30 Aug 2009 Lifestreaming: Newspaper Uses Posterous to Solicit and Publish Reader Photos You're probably sick of me talking about Posterous, but it's been about a year since I have been this excited by a new platform and its potential to change how we publish. But don't just take my word for it. Check out how others are innovating. Brilliant. This is the first example I have seen. Thanks, Steve!
  • STEVE RUBEL  |  SUNDAY, SEPTEMBER 12, 2010
    [Marketing] Translation Technology Can Open Your Eyes to a Global Social Web.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 12 Sep 2009 Translation Technology Can Open Your Eyes to a Global Social Web As more of us around the world join the web , a lot content is going to start to be produced in non-English languages. This hasn't been a factor for a lot of us, but I suspect it will as we begin to discover content-rich resources and individuals we want to interact with.  Case in point. not sure if I have tried japanese or chinese.
  • STEVE RUBEL  |  MONDAY, SEPTEMBER 13, 2010
    [Marketing] Google Real-Time Search Bookmarklet - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 13 Sep 2009 Google Real-Time Search Bookmarklet ReadWrite Web has discovered a way to make a simple tweak to the URL that Google returns and get back real time results. However, as you can see from the images below, they still have a way to go. For example, a search for NFL surfaced 10 result. Meanwhile Twitter alone is seeing hundreds of tweets per minute, each of which has its own permalinked page. excuse me.
  • STEVE RUBEL  |  FRIDAY, OCTOBER 1, 2010
    [Marketing] Google Wave 1.0 = RSS, the Sequel. In Other Words, DoA. for Now.
    Im wandering if Rss had a good marketing or if it had any marketing at all towards ordinary people. In in the end, Google has to motivate people to move to Wave and deal with standard "switching costs" in the market. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 1 Oct 2009 Google Wave 1.0 = RSS, the Sequel. In Other Words, DoA. for Now You cant spend any time on Twitter without geeks lusting after Google Wave. Heres my quick take.it
  • GREG VERDINO  |  THURSDAY, JULY 5, 2012
    [Marketing] What Can Businesses Learn from Buglers?
    But if you’ve made it this far into the post, you’re probably wondering what any of this has to do with marketing or even business in general. Shivering outside the local flea market selling Christmas wreaths our moms decorated in our basements. For your company, it might mean always thinking like a marketer or sales person – regardless of the title on your business card. 'What does summer mean to you? For me, summer means drum corps. Reminiscing is nice, isn’t it? But I mentioned my experience with the Long Island Kingsmen for a reason.
  • PROACTIVE REPORT  |  TUESDAY, FEBRUARY 22, 2011
    [Marketing] Social Media Strategy Daily News
    Marketers often fall into the trap of going after a boom in popularity and the potential revenue it brings, but they fail to take into account the unyielding fickleness of public opinion. The strategy: using social media-flavored PR to influence the search marketing ecosystem. Niche Social Sites are Shaping Online Communication. Are the 18 – 26 year olds over Facebook?  It seems so -  general sites about anything and everything are now fading into the background simply because everyone has them.
  • SOCIAL WAYNE  |  SATURDAY, FEBRUARY 12, 2011
    [Marketing] Day 12: People of color impacting the social web – Christie Glascoe Crowder #28DaysofDiversity
    The success of my coaching, blogs, online shows, and my passion for social media has caught the eye of big brands and I create digital marketing programs where women are the primary target market. As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human. Like my many manuscripts, my life is a work in progress.
  • GAURAVONOMICS  |  SATURDAY, AUGUST 7, 2010
    [Marketing] Why Social CRM in a Non Starter in India
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Why Game Thinking is a Bigger Idea Than Game Mechanics Two Paradigms of Digital Activism: Empowering With Information and Engaging With Inspiration (The Freedom Fone Case Study) » Why Social CRM is a Non Starter in India Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Perhaps, these Indian SMEs have customers in the US. Lets talk.
  • ENGAGE  |  WEDNESDAY, AUGUST 1, 2012
    [Marketing] Is Your Brand a People Person?
    recent survey from online marketing firm Get Satisfaction and Incyte Group , a market data consultancy, found that only about 12 percent of Facebook users log on to Facebook to interact with brands. Remember the scene from the 1999 movie Office Space when the two consultants interview employees at the fictional software firm Initech ahead of companywide layoffs? What would ya say you do here? asks one of the consultants. I have people skills. am good at dealing with people! Can’t you understand that?!” replies an emotional Tom Smykowski. Poor Tom. He’s got a wife and kids at home.
  • ENGAGE  |  FRIDAY, MARCH 16, 2012
    [Marketing] Is it Too Late to Call it Pinsanity?
    Receiving 103 million total visits in February alone, it’s no surprise that Pinterest has attracted companies such as Nordstrom, Ladies’ Home Journal, and Whole Foods Market. Businesses that take advantage of Pinterest’s unique platform are able to create stunning visual displays of their products, marketing them in a way that is not only aesthetically pleasing, but also bold and direct, literally showcasing their brand to millions of visitors. A bout a month ago, I was introduced to Pinterest.com , the smorgasbord site that allows users to “pin” their favorite images.
  • WISDOM LONDON  |  WEDNESDAY, JANUARY 5, 2011
    [Marketing] Ever wondered about…Usability Testing?
    Every digital object which your client or company owns or creates should be included in the Marketing and Communications plan. Marketers should care about usability testing because promoting a product which is hard to use is like running the wrong way up an escalator – not impossible, but bloomin’ hard work! Lucy is an Account Manager at Pass It On, a Social Media Marketing Agency. Wisdom London Creative Communications is our world… « Ever Wondered About… Pummelvision? Ever wondered about…Social Commerce? guest post by Lucy Payne What is it?
  • SOCIALNOMICS  |  SATURDAY, AUGUST 16, 2014
    [Marketing] App Makers Utilizing Social Media
    Market it? Where do you market it? You see it all the time on social media – marketing for apps. 'Have you been thinking about App Development? You’ve finally hit on that perfect idea for the perfect app and now what? Create it? Make money? Why of course, social media. You can have your very own app showing up on social media, too. However, first things first, you’ve got to create that App, than pepper social media with it. Dial-in to Potential Profits. An idea is enough! – Don’t worry if you don’t know the first thing about App creation.
  • KIKOLANI  |  THURSDAY, JULY 19, 2012
    [Marketing] 10 Simple Things You Can Do To Improve Your Blog Posts
    “Quality over quantity” is one of those sayings that gets thrown around a lot, but when it comes to content publishing and marketing, they are truly words to live by. This is a guest post by Heather Higgins. Blog development is more than presentation. Your success ultimately lies in the hands of your posts. The quality of your content is everything. Photo Credit. Without further ado, here are ten simple things you can do to improve your blog posts. Optimize All the Time. First thing’s first – optimize your content. Choose a Good Title. Thoroughly Edit Your Stuff. Blogging
  • BRASS TACK THINKING  |  THURSDAY, MARCH 5, 2009
    [Marketing] The Fine Line Between Analysis and Excuses
    'More and more, I’m conviced that some of the holdover from the days of traditional marketing – even in the face of proof that these tactics aren’t nearly as effective as we’d hoped – is because we simply don’t know what else to do. That might mean equipping more than just your PR team – think marketing, management, customer service, business development, product research. Social media Business Marketing socialmediaroi strategicplanning The mess is familiar, and it’s almost comfortable in its disarray. The Scale Argument.
  • SPIN SUCKS  |  FRIDAY, SEPTEMBER 3, 2010
    [Marketing] #FollowFriday: Randy Hall
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 03 2010 #FollowFriday: Randy Hall By Gini Dietrich | Email | Print | 1 Comment | I’m going to preface this #FollowFriday by saying Randy Hall doesn’t blog as much as he should, but that doesn’t undermine the brilliance he exudes when he does post.
  • SOSHABLE  |  SATURDAY, AUGUST 20, 2011
    [Marketing] Facebook’s Road to fCommerce
    Anything that allows businesses to expand their market inexpensively and unobtrusively is a bonus. As eCommerce continues to grow and embed itself into everyday life, the newest way of doing business online, Facebook eCommerce or, as some call it, fCommerce , is starting to really take off. We have long called Facebook’s motives somewhat questionable (being nice), but now a bigger piece of the puzzle is starting to make itself known. Is it a good thing? For most, the answer is yes. Click to enlarge.
  • SPIN SUCKS  |  THURSDAY, AUGUST 12, 2010
    [Marketing] Metrics and Tools Used for Social Media Effectiveness
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 12 2010 Metrics and Tools Used for Social Media Effectiveness By Gini Dietrich | Email | Print | 14 Comments | Video blog day brings a question outside of the PR industry! They tell me how much I’m spending on marketing and how much how much I’m earning.
  • GAURAVONOMICS  |  WEDNESDAY, NOVEMBER 24, 2010
    [Marketing] From Products to Purpose, Ads to Acts, Commercials to Communities
    have a feeling that these ideas are approaching the tipping point and marketers from both the client-side and the agency-side are beginning to feel their gravitational pull. Mario Simon from Millward Brown Optimor says that “the brands that have created the largest connection with their audiences (and the largest values for their companies) are those that stand for true ideals, because true ideals directly tap into people’s quest for meaning.&#. Mario also argues that: 1 Brand ideals work for both big and small brands. Brand ideals can be individual, social or societal. Digg this!
  • VIPER CHILL  |  MONDAY, MARCH 8, 2010
    [Marketing] How I Make Thousands of Dollars Per Month Online
    DJ’ing Internet marketing Driving Reading useful, non-fiction books Socialising with friends Going clubbing (I think my record is around 36 nights out in a row, mostly with Diggy ) After I have these written down, then I’ll do the same for fears and problems I have in my life, or I’ve had in the past. See If There Is a Market with Similar Interests As I’m relying on search engine traffic to drive new visitors to my affiliate site, I need to if there’s a decent market size with similar interests or problems. Home What the F ? Until today.
  • KIKOLANI  |  TUESDAY, DECEMBER 21, 2010
    [Marketing] Build Your Brand through Social Media Consistency
    Social Media Marketing Best Practice. This is a guest post by Eduard Ezeanu who provides communication coaching and helps people put their best foot forward in communication, both online and offline. believe that one of the best things you can do though social media is build your brand. This means creating a unique, memorable and convincing image of yourself in the eyes and minds of others. Image Credit. When you as an individual have the characteristics of a brand, you can leverage this to influence things on a large scale and better generate the impact you want. Use the Same Photo.
  • JACOB MORGAN  |  FRIDAY, DECEMBER 2, 2011
    [Marketing] Emergent Collaboration Vendor Review: Jostle
    On Friday’s I’ll be reviewing a vendor in the emergent collaboration space and will provide an overview on that vendor which includes aspects from leadership and vision to technology and market focus. Let’s say for example that you are looking for Sara in the marketing department, you find her and click on her profile. If you are vendor that would like to participate, please contact me (email is in the sidebar as is the twitter link). Every post will cover the same elements for different vendors. This week I’m taking a look at Jostle. Integration capabilities. Support.
  • ENGAGE  |  THURSDAY, JANUARY 16, 2014
    [Marketing] 8 Things Web Editors Will Like About Drupal 8
    With that milestone in sight, it’s a good time to look ahead at some of the benefits Drupal 8 will offer to web editors and content marketers. We’re excited about the possibilities of Drupal 8 from both a technical and content marketing perspective, and rest assured, we’ll be paying close attention as the final release rushes down the home stretch. 'When we here at McMURRY/TMG build content-driven websites (and we do that a lot), Drupal is our go-to content management system (CMS). Our colleagues on the editorial side are (mostly) fans of Drupal. How soon? Responsive Design.
  • CONVERSTATIONS  |  THURSDAY, JULY 10, 2014
    [Marketing] 3 Customer Service Techniques to Grow Your Business
    Knowledgeable salespeople are some of the best brand ambassadors a company has at their disposal, and when put in the right environment, they can create unique sales and marketing opportunities by impressing potential customers with their knowledge. 'Quality customer service is a critical part of any good sales strategy, and investing in the right customer service skills is vital to getting the most out of your sales. Here are some great customer service ideas that will help your business to grow and thrive. Be Human. Be Accessible. Be Knowledgeable. Consider leaving a comment!
  • JEFF KORHAN  |  WEDNESDAY, FEBRUARY 17, 2010
    [Marketing] My 27 Favorite Blogging Tips - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Unconventional Measures Give You An Edge | Main | How To Attract the Right Customers with Social Media » February 17, 2010 My 27 Favorite Blogging Tips Ideas, Organization, and Writing (1-13) Links and Tags (14-19) Comments and Community (20-27) Don't force an idea.    If it's not happening, that idea is not ready.    Move on to another. Trust yourself and the idea will come. Shorter is always better.  Use it sparingly.
  • SPIN SUCKS  |  FRIDAY, MAY 18, 2012
    [Marketing] Gin and Topics: Gov. Christie Channels Seinfeld and School is Out for Summer
    Thank you to all of you who participated in the Marketing in the Round launch! It has been a crazy, but totally fun, week! Thanks to all of the photos everyone posted and the Facebook Timeline , Geoff Livingston and I have an incredible story we’ll be able to look back on for many years. I’ve had lots of people ask me how sales are doing. We don’t know yet! Amazon refreshes on Fridays and, as of this writing, it hadn’t been updated. It’ll be interesting to see how they do throughout the day. I’ll definitely be watching! Where the Wild Things Are.
  • CONVINCE & CONVERT  |  SUNDAY, JULY 29, 2012
    [Marketing] Not Tracking Social Media ROI is Your Fault
    Drive Social Media ROI with Content Marketing. These software packages “tag” the lead by link and source, and enable your sales and marketing teams to ascertain total booked revenue that came from particular social initiatives. Broadening the social media ROI conversation to include current customers also spotlights the extraordinarily important (and monetizable) benefits of socially-enabled customer service, product development, and market research. Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. ” white paper.
  • LOUIS GRAY  |  SATURDAY, JANUARY 22, 2011
    [Marketing] Beluga's Pre-SXSW Buzz Builds A Month Into App's Life
    But Yobongo doesn't have multi-platform support yet (including Android), and Beluga is already seeing good cross-platform engagement from early adopters, former Googlers, and is gaining awareness in the mainstream, especially after having been featured in the Android Market this week by Google - goosing the app's download numbers significantly. With services such as Twitter and Foursquare gaining incredible boosts through high visibility at the yearly South by Southwest event (SXSW), it has become something of a pastime to predict which service will be the breakthrough this year, if any.
  • CONVINCE & CONVERT  |  SUNDAY, OCTOBER 30, 2011
    [Marketing] B2C Facebook Results Are 30% Above Average on Sundays
    However, one finding that we uncovered in the research is that there may be a large opportunity for B2C marketers on Facebook on Sundays. Last week I did a Webinar with my friends (and Convince & Convert sponsors) Argyle Social about social media timing. use Argyle Social to send most of my tweets, Facebook and Linkedin updates et al, and the guys at Argyle (which specializes in advanced metrics and social reporting) agreed to put some of my crazy theories to the test. Social Timing Insights. View more presentations from Argyle Social. Secondarily, YOU should know better. Important?
  • SMTHREE  |  TUESDAY, NOVEMBER 23, 2010
    [Marketing] Social media: Is Groupon a good deal for you?
    If the goal of any marketing is to attract – and convert – new customers the Groupon model is less than effective. As with all things social marketing related, social couponing is an evolving platform. Just like you need to consider where Twitter and Facebook fit into your marketing plans – before you launch – make sure you know what you are hoping to accomplish before you partner with Groupon. Social media coupons are becoming big business. Groupon’s trend setting has led to the inevitable copy cats. The question is – does it work?
  • SOCIALNOMICS  |  TUESDAY, AUGUST 11, 2009
    [Marketing] Statistics Show Social Media Is Bigger Than You Think
    Source: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results. Source:  “Marketing to the Social Web,&# Larry Weber, Wiley Publishing  2007. Source:  “Marketing to the Social Web,&# Larry Weber, Wiley Publishing  2007. by Erik Qualman. Is Social Media a Fad or the biggest shift since the Industrial Revolution?  Welcome to the Social Media Revolution: Stats from Video (sources listed below by corresponding #). is the #1 social network.
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 5, 2014
    [Marketing] Catch on Command
    At the end of your marketing campaign, did you hook more fish than the last time? Often management and sales folks without a marketing background forget that marketing is an inherently longer-term activity. As marketers, it’s incumbent on us to help the leadership and sales teams we serve understand this holistic, long-term perspective. 'A few years back I was fly fishing on Michigan’s Pere Marquette River. After a little while a couple hiking up the path stopped and the gentleman said to me, “Catch a fish now…”. Just like that day on the river. Test new techniques.
  • WEB METRICS GURU  |  MONDAY, JUNE 25, 2012
    [Marketing] New York Times Small Business Summit – 6-25-12 + Semphonic Webinar on Big Data on 6-26-12
    Big data involves a collaboration of IT, measurement and marketing at a deeper level than traditional BI. I spoke at the New York Times Small Business Summit today , in fact, twice, since the talk on Demystifying Data was given and then repeated to a new group between 9:30AM and 11:30AM. Here’s the presentation, below: Small business conference marshall sponder – updated 6-24-12-ms. View more PowerPoint from Marshall Sponder. also made a recording, but lost part of my session – though most of it is still intact – you can listen to it here. Webinar Registration.
  • GEOFF LIVINGSTON  |  SUNDAY, JANUARY 16, 2011
    [Marketing] The State of MLK’s Dream Online
    Let’s look at the social media marketing blogosphere’s defacto barometer the AdAge 150 and its top 20. The reality is that — at least within this market space — we are an almost all white homogeneous group. So what we are doing is using the Influential1s.com platform as a showcase to highlight the efforts of people of color working in digital, marketing, social media, fashion, and beyond. Tomorrow marks the 25th anniversary of Martin Luther King, Jr. day as an official U.S. federal holiday. Are we talking? And to each other? Census Bureau ). senate.
  • DREW'S MARKETING MINUTE  |  THURSDAY, SEPTEMBER 25, 2014
    [Marketing] 5 tips for creating a company culture that connects with your sweet spot clients
    'An area of marketing that is often overlooked is how important it is to be mindful when creating a company culture. The post 5 tips for creating a company culture that connects with your sweet spot clients appeared first on Drew's Marketing Minute. You don’t build a culture to make a sale. But the culture you build, if you’re very clear about your organization’s values and beliefs, can translate your company’s personality and attract right fit prospects. It can also reinforce your current customers’ buying decision. Company culture doesn’t just happen. Celebrate it.
  • JEFF ESPOSITO  |  MONDAY, JANUARY 14, 2013
    [Marketing] It’s time to put an end to siloed views of social media.
    For the sake of this post, let’s say that the major stakeholders in your company’s social media output are communications (PR), marketing, recruiting and support (here’s a look at a much larger touchpoint model ). Separate success metrics could look something like: Social Marketing – How much money social ads drives (compared to expenses), value of fan/follower, repeat revenue from active fan base. Social Communications – How many fans are engaged with the brand or reduction in fan churn due to great content marketing. Confused? You shouldn’t be.
  • SOCIALFISH  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Marketing] How to Lead Your Social Organization
    From membership, communications and marketing, to education, conferences, government relations and publications, the social web touches everything. Are you an association CEO or Executive Director? Your staff, your members, and your allies (not to mention your competitors) are all discovering new, exciting ways to apply social media to their work. As a leader in your organization, it’s up to you to untangle the threads and help everyone make sense of this new way of working. And that’s no easy feat. That makes it all worthwhile. This is how. That takes vision and commitment.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JUNE 17, 2010
    [Marketing] Mobility vs. Mobility | it's Josip not joseph.com - by Josip Petrusa
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 She brought up more than a few points that ring true with Millennials.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JUNE 17, 2010
    [Marketing] Mobility vs. Mobility
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 She brought up more than a few points that ring true with Millennials.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JULY 8, 2010
    [Marketing] UNfluence The Influencer
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 At first, it seemed like a great idea. And I went along with it.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JULY 8, 2010
    [Marketing] UNfluence The Influencer
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 At first, it seemed like a great idea. And I went along with it.
  • ENGAGING BRAND  |  SATURDAY, MARCH 8, 2014
    [Marketing] Show 476 - Make a Bigger Impact By Saying Less
    'The Engaging Brand podcast  covering social marketing , business ideas and  brand marketing tips  has a new episode. Anna Farmery  speaks with marketing specialist Joe McCormack. The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode. Anna Farmery speaks with marketing specialist Joe McCormack. Joe teaches ways to simplify highly complex ideas in an environment full of short attention spans. Joe We discuss. How being brief is critical in today''s short attention span lifestyle. Tweet this ).  .
  • WAXING UNLYRICAL  |  FRIDAY, AUGUST 27, 2010
    [Marketing] The MetricsMan Comes To #measurePR
    So when a study like the one published by e-Marketer* suggests ‘only’ 16% of social business programs are measuring ROI, while many are surprised it isn’t higher , it actually sounds a little too high to me. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? Whaaa?
  • WRITTENT BLOG  |  TUESDAY, NOVEMBER 25, 2014
    [Marketing] 9 Data-Driven Tips for Using Images in Blog Posts
    The world’s best marketers treat visual content as a persuasion tool in their blog posts. 'Image source. How much effort do you put into images for your blog posts? Are they an afterthought, or top priority? Time and time again, user experience and behavioral studies show that visual content really matters. In fact, it matters a ton because it’s what your readers will notice first when they click on your blog posts. Here are some data-driven, scientific ways to boost your visual content game: 1. Include Relevant Images. Humans remember images  6x more effectively than text.
  • KIKOLANI  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Marketing] 5 Reasons Why Video Blogging Is the Best Way to Attract Business
    560 Resources for Blogging, Online Marketing, and Starting a Business. This is a guest post by Kevin Lau. Are you confident in front of a webcam? You’ll need to be if you want to get new business in the months to come. Video blogging is becoming a hugely successful method of winning new customers, and if you’re not yet on the bandwagon you should start thinking about getting on board very soon. You could be missing out on a huge audience if you don’t dive in. Here are five reasons why video blogging will be a big success. You get to show your human side. Related Posts.
  • TWIST IMAGE  |  WEDNESDAY, NOVEMBER 17, 2010
    [Marketing] Brands Cannot Be Human
    What makes this so interesting (and scary for marketers) is that human beings are like snowflakes in that no two are alike. My Digital Marketing Blog will look nothing like your Digital Marketing Blog. digital marketing blog. Can brands be human? Can brands be more human? People tend to shrug their shoulders, roll their eyes or simply get freaked out at the slightest thought of making something that is not like us "human" (if you don't believe me, watch science fiction movies like A.I. or Blade Runner ). What is a brand? Enter Madison Avenue. And buy it. Lots of it.
  • PR AT SUNRISE  |  TUESDAY, JANUARY 24, 2012
    [Marketing] How to Find and Secure Part-Time Teaching Positions in Public Relations
    You also might search a university’s course listings using key words “public relations” and “marketing” to unearth courses. Opportunities abound for public relations professionals willing to share their expertise and passion through teaching. Here’s an overview of how to find these part-time teaching jobs at higher education institutions, based on techniques I’ve employed during fourteen years of teaching such classes. Check out regional listings under Yahoo by visiting here  to identify universities where you’d like to teach. Also explore general job search sites (e.g. About the Author.
  • MINDJUMPERS  |  FRIDAY, NOVEMBER 25, 2011
    [Marketing] How Tropicana Created A Facebook Campaign To Launch Twister
    The challenge was to launch a new fruit drink in Argentina, with a lot of buzz, when, market was dominated by aerated drinks, alcoholic beverages and other fruit drinks. Tweet While surfing the web, I stumbled across an interesting campaign designed by BBDO Argentina for PepsiCo to launch Tropicana’s new drink Twister. Creative Concept: The campaign started in August 2011 with a series of videos featuring Mother Nature Panchamama and all her wisdom. She talks about a drink called Twister with perfect mix of water and juice, just like in fruits, which she recommends to everyone.
  • JACOB MORGAN  |  MONDAY, JULY 12, 2010
    [Marketing] Implementing Enterprise 2.0 at Intuit, Part Two: Change Management
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Implementing Enterprise 2.0 at Intuit, Part Two: Change Management View Comments July 12th, 2010 This is part two in a multi-part series on how Intuit is implementing Enterprise 2.0 within their organization. Part one covered the business drivers of Enterprise 2.0 and today we’re going to look at where the push for E2.0 came from as well as obstacles that had to be overcome via change management. The push for Enterprise 2.0 When little E2.0 As with every other company that is implementing E2.0,
  • WAXING UNLYRICAL  |  FRIDAY, MARCH 16, 2012
    [Marketing] #measurePR: Is It Ever Okay Not to Measure?
    Jen Zingsheim  is Vice President of Products and Services for CustomScoop , driving product development plans to better meet the needs of public relations and marketing professionals. Jen Zingsheim , who periodically guest-moderates #measurePR, was on hand on March 6 to do just this. Here’s her recap of the chat. And Happy Anniversary to my parents! The March 6 #measurePR chat was a lively one, as the group tackled existential measurement questions like, “Is it ever okay *not* to measure?”. We kicked off the discussion by examining a post by Mark Schaefer.
  • WAXING UNLYRICAL  |  THURSDAY, FEBRUARY 16, 2012
    [Marketing] Two Twitter Accounts: An Update
    Sanjiva Persad is a London-based social media marketer and copywriter who specialises in helping small businesses build their brand online. I wrote a blog post last year about my decision to keep two Twitter accounts. waxed (Un!)lyrical lyrical about my thought process in maintaining two accounts, and how the sacrifices in terms of time and effort were worth it. Then I changed my mind. You might recall that I had an anonymous “casual” Twitter account and a professional one. Should I make an announcement, repeat it for a fixed period of time, then delete the account? Thoughts?
  • WAXING UNLYRICAL  |  TUESDAY, JULY 19, 2011
    [Marketing] Google+ v. Facebook: The Battle For Our Love
    So far, G+ has only been handy if I want to chat with social media marketers, educators who are using social media in the classroom, and the few friends of mine who are early adopters. Many of us seem to be playing the waiting game. Circles are better than grilled cheese. But the ability to put people in them is not a big enough draw for me to entirely abandon Facebook if only a small number of my contacts set up Google+ profiles. We haven’t started referring to non-social media enthusiasts as “normies.” But it’s coming.). Image:  Tony the Misfit via Flickr, CC 2.0. G+ is work.
  • WAXING UNLYRICAL  |  SUNDAY, JULY 17, 2011
    [Marketing] Weekly Roundup: What’s Buzzing?
    Vagina marketing , by Davina Brewer. Everyone’s buzzing about Google+ (I’m starting to like it a little better since I did my first hangout with Jack B and Jill Foster a couple of nights ago). Everyone’s starting to buzz about Spotify (I got my invite on Friday and LOVE it). “Everyone,&# of course, being everyone who’s into this kind of stuff… which is still not a lot of people in the grand scheme of things (though my Facebook and Farmville-addicted mom joined Google+ yesterday, so I take that quite seriously). Here are some good reads for you: 1.
  • DIVA MARKETING BLOG  |  TUESDAY, DECEMBER 28, 2010
    [Marketing] Stories From Smaller Nonprofits: Alzheimer's Art Quilt Initiative
    During this month Diva Marketing is shining the light on a few smaller nonprofits. This December the winds blew colder than usual and for many their winter wonderland turned life into a world of isolation. For For nonprofits, who depend on the kindness of strangers, this year especially, with the challenges of the economy it seemed to feel as thought they were fighting the battle for their cause alone. It is our hope that stories you read will inspire you to help in ways that fit with your life. be it a donation, an hour of volunteer time, a Facebook status update or an extra tweet.
  • NOWSOURCING  |  SUNDAY, FEBRUARY 2, 2014
    [Marketing] Is Twitter About To Launch An E-Commerce Platform With Stripe?
    It is being reported that the plan may be to model the e-commerce platform on a model similar to Square Market , with Twitter providing the e-commerce platform, with Stripe dealing with all the back-end processing. 'Ever since the beginning of Twitter, people have asked how in the world such a platform could be monetized and made profitable. People revealing what they had for breakfast, or telling everyone every inane thought in their head is not something which advertisers are going to open their wallets for. Monetizing social media is, despite what people may think, quite hard.
  • JUSTIN LEVY  |  MONDAY, AUGUST 17, 2009
    [Marketing] Why You Should Buy Trust Agents
    Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Why You Should Buy Trust Agents Written on August 17, 2009 by Justin Levy in books , business , chrisbrogan , marketing , social media , trustagents 4 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here! If you can’t view the video, you can also find it on YouTube. Please enable Javascript and Flash to view this Blip.tv video. See I like a balanced review.
  • CONVERSTATIONS  |  TUESDAY, OCTOBER 12, 2010
    [Marketing] 0-60 Series: Day 11 - Homework: Getting Ready to Go Social (Reserve Your Name)
    In this series, we will cover some of the first 60 days of integrating social media into your overall business and marketing strategy. These trainings are designed to be completed in an hour (after all we have businesses to run). Just a few days left before we launch your blog. Today, we're going to travel outside the blog a bit, securing your usernames with other social networks and tools. Almost two weeks into our work, and today we touch on Twitter, Facebook, YouTube, and other social tools for the first time (but just to secure the names). 30-40 minutes?). Several own businesses!).
  • DIGIGEN  |  MONDAY, MAY 10, 2010
    [Marketing] The Argument for Embedding of Content into Twitter
    It occurred to me that perhaps Twitter should be doing the reverse and allowing its users to embed content into tweets. The reason I believe this is important is that Twitter is a place of links away from its site, people use desktop clients to access it, they use mobile apps, most of which aren’t owned or managed by Twitter. Therefore, infact over time does Twitter become a non-entity, simple a technology that is used to communicate rather than a destination for conversation and content. It seems a smart move to me. This is the answer. Dan on A New Focus on Social Business Strategy.
  • LOUIS GRAY  |  MONDAY, MAY 9, 2011
    [Marketing] Google I/O 2011: Android and Chrome OS All the Time
    We may see updates on the Android Market and Chrome Web Store, but they're ancillary to the main attractions one and two. This week, Google is holding their annual developers conference on Tuesday and Wednesday in San Francisco. The event has grown in stature over the last few years, rivaling only MacWorld (back when Steve Jobs would keynote) in anticipation as press, users and evangelists banter back and forth about will or won't be announced at the event. For the second year in a row, I'll be there, after what was no doubt one of the more enjoyable technology events for me last year.
  • BRASS TACK THINKING  |  TUESDAY, OCTOBER 5, 2010
    [Marketing] 4 Ways To Give Legs To Your Presentations
    Here’s the one I’m doing at Inbound Marketing Summit this week in Boston. Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives 4 Ways To Give Legs To Your Presentations October 5, 2010 | by Amber Naslund View Comments I love the TED conference and everything it stands for. If you haven’t gotten lost down the rabbit hole of the TED talks, you haven’t lived. TED-heads, share some of your favorites in the comments?). Their whole premise is Ideas Worth Spreading. angle.
  • IMAGINE YOUR REALITY  |  FRIDAY, JUNE 25, 2010
    [Marketing] Video Blog: Internal social networks pt 2.
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Video Blog: Internal social networks pt 2. Imagine Your Reality. All Rights Reserved. This site is powered by WordPress and uses the theme called Basic Simplicity by Michael Janzen
  • IMAGINE YOUR REALITY  |  MONDAY, JULY 5, 2010
    [Marketing] Radio shows are up
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Social Media radio show on identity and Social media. Imagine Your Reality. All Rights Reserved. This site is powered by WordPress and uses the theme called Basic Simplicity by Michael Janzen
  • IMAGINE YOUR REALITY  |  SATURDAY, JULY 10, 2010
    [Marketing] Video blog: Social Media and Connection part 2
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? The key is to know when to move a conversation from social media to an offline conversation. Imagine Your Reality. All Rights Reserved. This site is powered by WordPress and uses the theme called Basic Simplicity by Michael Janzen
  • IMAGINE YOUR REALITY  |  THURSDAY, JULY 15, 2010
    [Marketing] Interview with Amber Case, Cyborg Anthropologist
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? social context determines how contact is perceived Recent Comments Anonymous on Accountability in social media Tony Karrer on Accountability in social media Anonymous on Why social media etiquette is important for business Anonymous on Why social media etiquette is important for business Info on What makes you stand out?
  • IMAGINE YOUR REALITY  |  SUNDAY, JULY 18, 2010
    [Marketing] Video Blog: Social Vs Content
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Also look for a follow-up text post on this subject. Imagine Your Reality. All Rights Reserved. This site is powered by WordPress and uses the theme called Basic Simplicity by Michael Janzen
  • IMAGINE YOUR REALITY  |  TUESDAY, JULY 27, 2010
    [Marketing] Interview with Erik Radtke of DNS.com and social media coach radio.
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? In this episode, I ask if social media is a vocation and offer evidence that it is. Social Media Coach radio: Is Mobile overrated? In this episode I ask if mobile is overrated. Interview with Eric Radtke of DNS.com about geo-location and DNS safety. Imagine Your Reality. All Rights Reserved.
<< 1 2 ... 214 215 216 217 218 ... 301 302 >>
 

Social Media Informer can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with LinkedIn

Sign in with Twitter

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...

 
b2b-blogging-white-paper-181