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  • WEB METRICS GURU  |  THURSDAY, FEBRUARY 17, 2011
    [Marketing] Davos On The Top Day 1 – a good day
    What transpired was probably not what the event organizers envisaged: I was there to advocate for a PR “takeover” of marketing, or at least for the merger of public relations and marketing into an all-encompassing function that I like to call public relations; Marshall was certainly not advocating the opposite. It was all streamed live and I expect videos and interviews I gave will be available in a few days; a press release also appeared today complementing our debate and the conference. argued PR is out of it’s league here – and i think Paul more or less agreed.
  • WAXING UNLYRICAL  |  WEDNESDAY, AUGUST 29, 2012
    [Marketing] Toon Time: Nice to Tweet You
    Erin Feldman  is the marketing communications manager at  TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog,  Write Right  (so write right, don’t make her use her red pen). Ed: seeing as how it’s “holiday week” here in the U.S., we decided to give the WUL team a bit of a break. So we’re re-running some older posts … not necessarily the ones that got huge numbers of comments, but the ones that are personal favorites of the team. ” Us too.
  • DANNY BROWN  |  FRIDAY, SEPTEMBER 3, 2010
    [Marketing] Email or RSS – Feeding the Inbox - Danny Brown
    removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Email or RSS – Feeding the Inbox - Danny Brown Email Marketing On Me says: September 4, 2010 at 4:05 am [.] Finest Online marketing Techniques For 2010 | Online Green Home Business says: September 4, 2010 at 7:51 am [.] Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Email or RSS – Feeding the Inbox September 4, 2010 36 voices share yours! But here’s the thing. If so, why? artyku?
  • GAURAVONOMICS  |  THURSDAY, SEPTEMBER 30, 2010
    [Marketing] Social Networks and Communities Can Be Content-Centric or People.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Why the Japanese Prefer Visual Thinking How to Scale Real-time Plus Face-time » Social Networks and Communities Can Be Content-Centric or People-Centric Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! What do you think? For more, read my bio.
  • LOUIS GRAY  |  THURSDAY, OCTOBER 6, 2011
    [Marketing] Steve Jobs: An Irreplaceable Icon
    Not even those of us who held our AAPL shares in the single digits and cheered when the company market cap passed $4 billion had any idea of what the next decade would bring. He was, to many, a hero - even to those who found themselves going against Apple in the market. The world's outpouring of affection for Apple cofounder Steve Jobs is remarkable. Amidst a world of awkward poor dressing techies, Steve exuded class and presented himself as being above the fray. His presentations were a masterpiece. His products were art. Each keynote worried us that it would be his last.
  • DREW'S MARKETING MINUTE  |  TUESDAY, MAY 21, 2013
    [Marketing] So you want a career in advertising?
    can teach them about marketing but I can’t make them honest or hard working. 'I was recently contacted by a college student who asked if he could interview me for one of this classes. One of the questions he asked is one I get a lot, so I thought I’d share my answer with you here. If you aspire to be in our business — I hope it helps. If you’re already in the business — what did I miss? What advice would you give to anyone who was aspiring to enter the field of advertising? Yikes… there are lots of things to know but here are some of the biggies.
  • ENGAGE  |  FRIDAY, MARCH 25, 2011
    [Marketing] More Please: Why I Welcome the Technology Overload with Open Arms
    We deserve a break from the drudgery of end-of-the-world news reports and crashing stock markets to enjoy these wonderful creations. I had my MacBook open on my older brother’s couch one lazy afternoon, busy browsing the Internet for nothing remotely important. My iPhone happily chirped that I had a message. found my phone wedged under some couch cushions, and fired back a response within moments. picked up my Kindle, downloaded a book, and read the opening lines before being interrupted by my nephew. Now, he wanted to look up pictures of trains on my computer. Are we too connected?
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, DECEMBER 7, 2012
    [Marketing] Start Your Own Google+ Community
    If you don’t have a Google+ account right now and you are trying to brand yourself online or engage in online marketing in any way, then you should get an account. Yesterday, while no one was looking, Google+ introduced Communities. Evidently, a bunch of people were looking because within minutes hundreds of new communities started appearing on the social network. As of this writing, some communities are approaching 10,000 members. Not bad for a 24-hour period. Communities within the context of Google+ is a good idea. Communities is just one more aspect of that. If so, join them.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, APRIL 6, 2012
    [Marketing] So You Think You’re Too Busy To Maintain A Blog
    If you think you’re too busy to maintain a blog, then hire a small business marketing professional to do it for you. If you have a website, then you need a blog. There’s no question in today’s competitive online world. If nothing else, writing regular content your blog will continually remind the search engines you exist, and they are constantly searching for new, up-to-date and relevant content. Blogs help websites rank in search results, and ultimately that has to be your goal. There are two arguments against blogs that we hear regularly.
  • SMALL BUSINESS MAVERICKS  |  SATURDAY, FEBRUARY 4, 2012
    [Marketing] Why You Should Never Duplicate Product Descriptions
    Finally, when creating articles for guest posts or article marketing, ensure that each article is only published in the one place. Having an online presence is very different to an offline one. Offline, you can publish a catalog and no one really cares if some descriptions are very similar if not identical (apart from name or color references). Online, the opposite is true. If you have products that have identical or near identical descriptions, then you could find that some of that content never appears in search results. The reason? It’s not just on your main website either.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, JANUARY 30, 2012
    [Marketing] Guess What? The Google Bots Never Made A Purchase
    It’s an interesting situation for small businesses, especially those in competitive markets. Search engine optimization is fine, however, small business owners should remember one important lesson – the Google Bot has never ever made a purchase; your customers do. There’s an interesting interview with Hamlet Batista that discusses how too much SEO can harm a website, and it can. Your web pages need to be written so that potential customers can access your content quickly and easily. The article discusses, for example, changing navigation links to match keywords.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, JULY 21, 2011
    [Marketing] What Is True Reach?
    But why does a social media marketer’s true reach often measure lower than their own follower count? Klout users will recognize the metric known as “true reach.&# Even if you don’t use Klout but are active in social media, you might have heard the term. But what does it mean? True reach is a measure of your target audience’s real strength. For instance, if you follow 100 people on Twitter and each of them follow 100 people, your potential audience is 100 X 100, or 10,000 people. But that isn’t your true reach. It’s your potential reach.
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, JULY 10, 2011
    [Marketing] Should You Design Your Website Using WordPress?
    Finally, you can go all out and spend money on one of the premium WordPress themes on the market. More and more, I’m seeing small business websites using WordPress as a CMS. Even churches and community service organizations are using WordPress as a CMS and designing their websites using this free open source software. Is that a good idea? In a word, there is nothing wrong with using WordPress as a CMS. In fact, that’s what it is. However, WordPress started out as a blogging platform and branched out from there. There are a number of ways you can go with WordPress.
  • SOCIAL WAYNE  |  MONDAY, DECEMBER 19, 2011
    [Marketing] Antyony Fraiser’s Playd iPhone and Android Apps Now Available
    If so you’re in luck as playd iPhone and Android apps are now available for you to download on both the iPhone app store and Android Market place. Originally posted on BlackWeb20.com. Are you into gaming or mobile or social gaming or earning rewards or all of the above? Playd allows you to you rate, share, and discuss the games you love with your friends! In an email sent last night Playd founders say: I’m proud to announce that Playd is finally born! We spent the entire summer building and collecting feedback from you guys and now you can see it in action. Playd. BlackWeb 2.0
  • SOCIAL WAYNE  |  MONDAY, NOVEMBER 29, 2010
    [Marketing] Samsung Galaxy Tab unboxing video makes my iPad sad. #galaxytab
    In terms of the applications, it’s comes down to what is available on Apple’s iTunes app store vs Google’s growing Android Market place. Last week I was mailed a Samsung Galaxy Tab via @samsungmobileus to test and review mainly because of a tweet sent by @HarrietCammock asking would I recommend the Samsung Galaxy Tab. marioarmstrong @chipperd @BrothaTech @urbanreporter @waynesutton @SoldierKnowBest Would u recommend te Galaxy Tab frm Samsung Fri Nov 19 17:02:53 via web Harriet Cammock HarrietCammock. Now after using the Samsung Galaxy Tab for a few days my opinion has changed.
  • GEOFF LIVINGSTON  |  TUESDAY, JANUARY 18, 2011
    [Marketing] Please Retweet This
    Almost every single one of us have asked for and have been asked to RT for a fellow marketer, friend, or simply a follower. In life on Twitter, it’s virtually impossible to move far into one’s career without being asked to retweet (RT) something. But as time passes, more and more influence formulas are tied to RTs as a metric. This impacts the value of receiving RTs, both positively and negatively. There seems to be people who will ask for a RT on just about anything they do. Given the lack of capital that is involved in kicking out a RT these days, does it mean anything?
  • FRESHNETWORKS   |  MONDAY, MARCH 18, 2013
    [Marketing] Will consumers make money from their online data? The arguments for and against
    Marketers and advertisers will only be interested in bargaining if they can see it’s the best way to reach people – again, it depends on en masse adoption. Tweet Scales of Justice (Photo credit: Citizensheep). As we recently discussed, there is a growing discussion about who is making money from personal data that we share online and the role that “ data-lockers ” might play. These would essentially allow people to retain ownership of their data – only ‘unlocking’ it to brands and organisations with which they are happy to share the information. times.
  • CONVINCE & CONVERT  |  SATURDAY, MAY 5, 2012
    [Marketing] The Most Overrated Social Media Metric
    But to make the case that Pinterest should be a big part of your marketing arsenal because it proportionally sends more traffic to your website than Facebook or Twitter is patently ridiculous. Do you sell advertising on your website? Then why are you so excited about your website traffic? Late in the third quarter it's Pinterest 17, Facebook 13. The most overrated social media metric is traffic from social outposts. This blog post is symptomatic of this problem, although there have been hundreds (thousands?) like it. The Social Media Metrics That Matter. Do they buy?
  • SOSHABLE  |  THURSDAY, MARCH 14, 2013
    [Marketing] Pinterest Has New Analytics!
    Successful marketing requires the ability to track and analyze and deduce, it’s what makes the industry exciting. Original post about Pinterest marketing can be found on Wikimotive’s blog titled “ Pinterest Offering New Analytics ” by Zach Billings. Businesses are always clamoring for more analytics tools from the services they use, and now Pinterest is delivering an interesting new tool, sure to be a boon for any  SEO company  smart enough to invest in social media. Ensure you have a verified website. So go ahead any try out the new analytics tool.
  • DANNY BROWN  |  SUNDAY, AUGUST 8, 2010
    [Marketing] Introducing Headway Theme Made Easy - Danny Brown
    Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Introducing Headway Theme Made Easy August 8, 2010 10 voices share yours! Share Save For over a year now, I’ve used the Headway premium WordPress theme ( affiliate link ) on this blog, as well as a few other sites I’ve built both for myself and clients. I’ve written about it a few times on this blog, and have a dedicated page to show a few things that the Headway theme can do. So you’d be right when you say I’m a bit of a fan. Thanks!Angela
  • KIKOLANI  |  TUESDAY, JUNE 4, 2013
    [Marketing] 10 Ways Strengthen Your Twitter Community with Commun.it
    for 14 days for free to find out how valuable it can be for your Twitter marketing. 'Twitter is one of my favorite networks to engage upon, primarily because you don’t have to wait until someone follows you to communicate with them and updates are fast to read as well as send at only 140 characters long. Plus, there are a ton of great tools for Twitter. Why I Use Commun.it. It has been almost a year since Sharel, one of the founders of Commun.it, gave me a personalized tour. During that call, one thing became blatantly obvious. was inadvertently ignoring my followers. Commun.it
  • CREATIVE RAMBLINGS  |  SATURDAY, MARCH 23, 2013
    [Marketing] This week in social media (March 18-22, 2013)
    Facebook Facebook releases new targeting tool for marketers (Examiner.com) Facebook Pushes Privacy Education For Updated News Feed Users (AllFacebook) Facebook Hires Co-Founders Of Trustworthiness Verification Startup Legit (TechCrunch) Akimbo Card Deals Out New Ways To Send Money Via [.]. In social media, there is never a dull moment! Check out the list of headlines for March 4-8, 2013. Facebook Google LinkedIn News Pinterest Social Media Twitter WordPress social media headlines
  • WEB METRICS GURU  |  SATURDAY, AUGUST 27, 2011
    [Marketing] TRENDRR.TV Initial Review and Thoughts
    According to a VentureBeat post written about TRENDRR last year : Mark Ghuneim founded Wiredset after leaving Sony Records, where he was a top digital marketing executive, in 2004. gets their sentiment percentages, Demographics, or the breakdown of top markets- these are all things the should set a FAQ up to explain, at some point. in your marketing tool-set. In this stormy weekend, as Hurricane Irene heads up the eastern seaboard, I’m sitting in an internet cafe, at 100% humidity , with TRENDRR.TV before me.  Not the case here. TRENDRR.TV TRENDRR.TV Finally, TRENDRR.TV
  • JEFF ESPOSITO  |  MONDAY, SEPTEMBER 26, 2011
    [Marketing] Will the bad economy bring peer-to-peer social commerce a reality?
    Do you think the craptastic economy and social graph growth will lead to a peer-to-peer e-commerce platform similar to flea markets or yard sales? A few weeks back I read a TIME article on how the poor economy has contributed to a boom in reality TV with shows like Pawn Stars, Storage Wars and American Restoration. The premise of folks looking to save or make money on household items that are just collecting dust. didn’t think of it too much until my wife and I were looking for a bouncer for our son, scouring yard sales and the like for one.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JUNE 12, 2013
    [Marketing] Facebook Home – The Pursuit of Social WOW for Brands
    Commercials such as these show marketing rhetoric at its best. Edelman – Global Co-leader, Digital Marketing and Sales Practice, McKinsey & Company. 'On April 12, in an exclusive partnership with AT&T, HTC released the exciting new HTC First. The First has many new features , perhaps the most exciting of which is the inclusion of the immersive new mobile platform Facebook Home. This new take on the mobile social experience should better equip brands to put the “wow” into their interactions with their Facebook community. Leave your family at the table. Features.
  • MICRO PERSUASION  |  SATURDAY, JULY 3, 2010
    [Marketing] Question of the Day: Can a Phone Replace a Laptop? (My Take.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 3 Jul 2009 Question of the Day: Can a Phone Replace a Laptop? My Take: Probably Not) This is something I have been thinking about lately: as smart phones (pick one, any one) get more sophisticated, can one get away traveling for business sans laptop? For me the answer to date has been: sort of. Whats your view? Flattered.
  • MICRO PERSUASION  |  SATURDAY, JULY 10, 2010
    [Marketing] Five Fantastic Friendfeed Filters for Flow - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 10 Jul 2009 Five Fantastic Friendfeed Filters for Flow Friendfeed, it seems, isn't going mainstream anytime soon. That doesn't mean it doesn't rock. In fact, I am using it a ton as a real-time front end for in-bound social flow. Combine these  with email alerts and Gmail and it gets even better. Thanks Steve.
  • TWIST IMAGE  |  THURSDAY, APRIL 21, 2011
    [Marketing] Defensive Branding
    But, as Marketers, we have to be careful. marketing case study. Should brands respond to all negative comments? The common held response to a question like that is usually a stern and obvious, "yes!" " In theory, it makes perfect sense. In practice, what do you think is really going on? From a customer relationship management standpoint, it's clear that every complaint can best be viewed as an opportunity for a brand to connect to a customer (my often trotted-out line of "real interactions between real human beings" comes to mind. again). Fair or not.
  • MINDJUMPERS  |  TUESDAY, MARCH 15, 2011
    [Marketing] Howdy From SXSW in Austin, Texas!
    Navigate In Social Media With The Social Marketing Compass [infographic]. Tweet Guest blog written by Iben Larsen, who is a cultural anthropologist and MA in Media Science, based in Copenhagen. She’s p assionate about entrepreneurship, networking, personal and professionel development. Currently, she is at the South by Southwest Conference in Austin, Texas, from where she is blogging. You can follow her on Twitter at @ibeniben. Howdy from SXSW in Austin, Texas! It is hectic, and wonderful and none of the people I have talked to have had an overview. The Conference Center.
  • WEB METRICS GURU  |  SATURDAY, JULY 23, 2011
    [Marketing] Some Radian6 Insights and other news – Web Journal
    Here’s the Visit-Level Segmentation for one Visitor Type (Consumers) on a Technology Site with various components including ecommerce, customer-support, supply-chain, branding, and marketing operations. My editor let me know the first copies of Social Media Analytics have arrived at the main office in Manhattan ( last Wednesday night) and review copies are just being sent out now. I’m having a book signing in Manhattan at the offices of @PeekYou (whose advisory board I’m part of) on August 18th, from 6-8 pm – information is on the sidebar of every page on this site).
  • JACOB MORGAN  |  WEDNESDAY, MAY 28, 2014
    [Marketing] Driving Culture Change Ain’t So Easy!
    joined Sarah Cooke, associate vice president from Great Place to Work and Deb Stambaugh, the senior director of talent marketing from SAP. 'Yesterday SAP invited me to join their radio program called “Game Changers” to talk about transforming corporate culture within organizations. We talked about collaboration, millennials, the future of work, and a whole bunch of other things. We had an hour long chat about culture and the future of work and it’s one of the more up-beat and fun radio appearances I’ve done. How do you start your business day? The experts speak.
  • STEVE RUBEL  |  THURSDAY, SEPTEMBER 16, 2010
    [Marketing] Stats: The Internet in Charts - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 16 Sep 2009 Stats: The Internet in Charts I love charts and graphs. So, here are a bunch of them that crossed my screen today. found these all fascinating and I thought you would too. From Digital Inspiration. From The Next Web. From Visualizing Global Brand Data. stats Permalink Tweet Comments 23 Comments Sep 16, 2009 Darren Herman said. Love this. Steve, great compilation. Sep 16, 2009 Stacy Stone said.
  • PROBLOGGER  |  FRIDAY, SEPTEMBER 16, 2011
    [Marketing] If You Don’t Stop Doing This One Thing, Your Blogging Business Will Never Go Anywhere
    This guest post is by Tommy Walker, Online Marketing Strategist and owner of Tommy.ismy.name. The problem with the “Facebook marketing&# world is that too many marketers are focused on the “get more fans&# aspect, and completely neglect how you can use the platform to genuinely learn more about how to communicate with your customer base. wanted to put out a free series that wasn’t just about Facebook marketing, but focused on developing an engaging voice that could be woven into every aspect of a business. Why are you reading this article? So what?!
  • KIKOLANI  |  FRIDAY, DECEMBER 9, 2011
    [Marketing] Fetching Friday – Resources Mashup & Wonderful World
    Proving Trust on the Web – For those of us who’ve been deep in the trenches of online marketing for years, the question of who to trust may seem inane. Small Business Social Media Tips From the Pros – Small business social media marketing: hot tips from the pros on how small businesses can use social media to get more clients. How to Create a Jaw Dropping Social Media Strategy in 5 Steps – Like most marketing plans, social media channels need to go through the following five goals in order to produce the kind of results that are truly profitable.
  • KIKOLANI  |  FRIDAY, OCTOBER 21, 2011
    [Marketing] Fetching Friday – Resources Mashup & Baby Monkey
    54 Books Every Business Owner And Marketer Must Read – If you are doing your own marketing then you need to read and implement the ideas of every book on this list to find out what works today. Reactions From SEOs Come Loud, Fast & Often Angry To Google’s Switch To Encrypted Search – Google caused a major stir in the search marketing community today with the news that it will begin encrypting searches and outbound clicks by default in some situations. The Resources Mashup. Blogging / Writing. Business / Career. Personal Development / Productivity.
  • SPIN SUCKS  |  TUESDAY, SEPTEMBER 21, 2010
    [Marketing] Innovation and Creativity As Part of Everyone’s Jobs
    Frost noted that company research showed that there was a total world market of two million units for a $499 phone, the most expensive phone that anyone had yet sold. The traditional market research relied on historical precedent, so it missed an inflection point occurring right then in 2004 when mobiles shifted from being utilitarian devices to fashion accessories. Last week we conducted a mini poll to see how many of you have skunkworks teams at work. It was developed by a small group within Motorola, with strong support from CEO Ed Zander and CMO Geoffrey Frost. alone. Not yet.
  • CONVINCE & CONVERT  |  MONDAY, JUNE 25, 2012
    [Marketing] The Power of Brand
    recovering attorney turned digital marketer, Jeff Rohrs heads up the Marketing Research and Education Group at ExactTarget. Jeff acts as a steward for ExactTarget's thought leadership, speaking at industry events about how the digital marketing world is evolving. As a recovering attorney who dabbled in trademark law back in the day, I have long respected the power of brand. Brand cuts through clutter. It transforms the mundane into the emotional. It raises expectations. Brands are not, therefore, static creatures.  So what is the power of brand? 
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, JUNE 24, 2014
    [Marketing] How To Start Generating Traffic On Your Blog
    Internet marketing is part of the whole omnichannel experience today’s consumer is becoming accustomed to and I don’t think it’s going to go away. Your marketing campaigns, reputation management, brand recognition, and customer loyalty are equally part of the mix and are affected by social media, email, niche communities, and SEO. 'Search Engine Journal has an impressive addition to their Blogging 101 Series — this one’s called Traffic Generation For Blogs On A Budget. Learn How To Do These Simple Things. Social Media Scheduling. Reddit Advertising.
  • SPIN SUCKS  |  THURSDAY, SEPTEMBER 9, 2010
    [Marketing] Focus Strategically On the New Social Tools | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 09 2010 Focus Strategically On the New Social Tools By Gini Dietrich | Email | Print | 12 Comments | It’s time for the Arment Dietrich Facebook question of the week! ’? How do you get them past image creation and messaging in the old idiom? Thanks!
  • ARI HERZOG  |  WEDNESDAY, DECEMBER 26, 2012
    [Marketing] The Purpose of Twitter
    instantly smiled at the metaphor and began attributing him in my digital marketing courses. When he's not blogging, Ari helps brands improve their digital media marketing. Jeffrey Levy commented on this blog in 2008 that his description of Twitter was a source of filtered, purified water out of a raging river. tell my students that I compare LinkedIn to the Chamber of Commerce, Facebook to the cocktail party, Pinterest to the digital scrapbook, Tumblr to the photo collage, and Twitter to the river. would not expect anyone to notice I stopped tweeting. ariherzog. Got a question?
  • SIMON MAINWARING  |  WEDNESDAY, OCTOBER 6, 2010
    [Marketing] Cash registers that do more than give change – they create it
    Related posts: September 29, 2010 -- How crowdsourcing is changing business, advertising and cause marketing (0) September 27, 2010 -- What to do when good brands make bad things? www.youtube.com/watch?v=7ellTfDH0eg. 7ellTfDH0eg. This video explains the latest in cash registers from Intel , but it also opens the door to the future of corporate social responsibility and consumer contributions. Imagine the potential for mindful shopping (as described by John Gerzema )? It’s one thing when technology accelerates and improves service to a customer. Or bad brands do good?
  • WRITTENT BLOG  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Marketing] 10 Super Tips for Managing Freelance Writers
    Voice, Branding, and Existing Marketing. 'Image source. know exactly why you’re here, reading this. Creating content takes a really long time, especially if you’re trying to create something new, fresh, and valuable. Most of us just don’t have the kind of time needed to write articles that will thrive in an age where  SEO is more challenging (and based on quality content) than ever before. Well, I’m going to let you in on one of the best-kept secrets in business today. Everyone’s using freelance writers.  Articulate Your Goals. Increased lead generation.
  • WISDOM LONDON  |  TUESDAY, MAY 4, 2010
    [Marketing] Social media strategy: What really matters « Wisdom London
    HOWEVER: if you know you want to be a thought leader, or become closer to your target audience, or learn about a new market you can do it here.  Kate Spiers is director and founder of Wisdom London She opines, shares, occasionally shows off and never flirts @wisdomlondon Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on May 4, 2010 at 9:37 pm and is filed under social media , wisdom with tags brand awareness , Loch Ness monster , marketing strategy , ROMI , social media , social media strategy , thought leader. So let’s be pragmatic.
  • WISDOM LONDON  |  SUNDAY, AUGUST 8, 2010
    [Marketing] From “mass” to “micro”: When to take online offline
    Follow Kate on Twitter.but feel free to mail me , call me or buy me a coffee too Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on August 8, 2010 at 6:43 pm and is filed under social media , wisdom with tags blog , Facebook , marketing , offline , online , online engagement , relationship marketing , social media strategy , twitter , wisdom london. But is online engagement enough?  And, if we’re honest, are we sometimes hiding behind it just a little bit? It’s an interesting dichotomy.  If you sense a meeting of minds, let it flow.
  • GAURAVONOMICS  |  FRIDAY, NOVEMBER 5, 2010
    [Marketing] When You Want to Change the World, a Lifetime is Short-Term
    If you liked this post, you might also like: The Ultimate List of Meetups, Events and Conferences for Marketers, Entrepreneurs and Activists in Asia Low-Tech Real-Life Social Networking Game at NEN E-Leader Workshop Disruptive Skills, Gifts and IdeaSlivers The IdeaSliver Manifesto How to Build a Social Network Based on a Single Feature Mail Today on Why the Internet is the Perfect Hunting Ground for Entrepreneurs. At the recent Startup Fair organized by the IMT Ghaziabad Entrepreneurship Cell , I moderated a panel on the importance of vision for entrepreneurs. Share this on del.icio.us.
  • SOSHABLE  |  WEDNESDAY, AUGUST 21, 2013
    [Marketing] Google Says Google+ Doesn’t Influence Rankings
    It’s one of the most hotly debated issues in all of search engine optimization and digital marketing right now. 'Does Google+ influence search rankings to any noticeable degree? lot of people, experts included, are claiming that not only does Google+ have an affect on rankings, it is one of the most important ranking factors going. Other people, also experts included, are saying that it makes no appreciable difference. Who’s right? Who’s wrong? Let’s take a look at the newest opinion to hit the scene, one that carries a lot of weight. Did you read the title?
  • KIKOLANI  |  MONDAY, NOVEMBER 21, 2011
    [Marketing] Buffer Review – My Favorite Time Saving Twitter Tool
    Get More from Twitter – Twitter Marketing eBook Review. As I recently mentioned in my BlogWorld recap , I met Leo Widrich , one of the guys behind the Buffer App for Twitter sharing. Now as many of you might know, I’m a huge fan of HootSuite for my Twitter management needs. For the longest time, I have heard people raving about Buffer, but I figured I didn’t need another app to schedule tweets since I could already schedule tweets in HootSuite. What I didn’t realize is how much simpler Buffer really is. Let me demonstrate. from Buffer for writing this post.
  • SPIN SUCKS  |  THURSDAY, FEBRUARY 23, 2012
    [Marketing] Social Media and the Solution to Your Problems
    The one-way nature of traditional marketing means our messaging is a reflection of who we are. Today’s guest post is written by Ken Mueller. My wife is trying to kill me. She just read this book, French Women Don’t Get Fat , and apparently one of the reasons French women don’t get fat is because they drink a lot of water. OK, they do a lot of other things as well, but my wife’s big takeaway was: Drink a lot of water. As a result, I feel like every time I turn around, there she is, handing me a glass of water. Got a cold? Drink more water. Got a headache? Drink more water.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, JULY 28, 2014
    [Marketing] How To Implement Structured Data
    'Structured data markup is one of those aspects of marketing that can make your eyes glaze over, particularly if you are running a business. But Neil Patel has come to our rescue with his clear explanation of How to use Google’s Structured Data Markup Helper on Search Engine Journal. To quote his article: Stated simply, the Structured Data Markup Helper is designed to help you implement structured data on your site. Structured data is information organized in vast online databases that help to serve search results. The helper shows where you can add markup and how to do it.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, JANUARY 29, 2014
    [Marketing] 8 Metrics You Should Keep Your Eyes On
    Success online isn’t necessarily measured by how many likes you have and how much traffic you get to your website, but if you don’t know those things, then you probably have no point of reference for how successful your online marketing is. 'How do you know if you’re improving if you don’t measure anything? Here are 8 key metrics you should keep an eye on and know off the top of your head. Website Unique Visitors – Total visitor count is good to know, but your unique visitors gives you a better picture of how many new eyeballs are looking at your content.
  • JUGNOO  |  THURSDAY, JANUARY 12, 2012
    [Marketing] Is Being Hyper-Connected Making Us More Disconnected?
    originally appeared on Jugnoo Social CRM and Social Marketing Blog - making your business social under a Creative Commons license. ? Phone > Email > Text > MMS > Blogging > Facebook > Video > Twitter > Google+: that’s a quick and dirty look at the basic evolution of our communication channels over the past few years. We’ve grown faster, smarter, more technologically savvy, and more efficient with the tools and services we use to communicate with one another in this digital era. Are we not spending enough time away from technology? Enjoy this post?
  • JUGNOO  |  FRIDAY, AUGUST 16, 2013
    [Marketing] PinLeague Serves Up Great Pinterest Data
    Pin League was started by a development team that was looking for answers for their own site: “We began using Pinterest in early 2011 as a solution for our own marketing purposes while building BridesView.com. ” Marketers can target pinners who are interested in similar content, sharing new content and being active in the community, and who influence others. 'Pinterest Web Analytics are only available to companies with a verified web site, and they aren’t very comprehensive. PinLeague has shown up to fill in the gaps. For more information click here.
  • MICRO PERSUASION  |  MONDAY, JULY 12, 2010
    [Marketing] Conversation of the Day: Is Blogging a Step Backward? - The Steve.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 12 Jul 2009 Conversation of the Day: Is Blogging a Step Backward? Akiva : "I keep thinking that I need to get back to blogging but then I think of how it seems like a step backward from what Im doing here. Is the only difference really a personal domain and the ability to have longer posts? Great thread on Friendfeed.
  • WAXING UNLYRICAL  |  WEDNESDAY, DECEMBER 7, 2011
    [Marketing] My Wake Up Call
    He has worked in communications and PR for 25 years, and specializes in social media, consumer marketing, product launches, corporate and internal communications, b2b and entertainment. Guest post by Martin Waxman. remember a time not too long ago when I knew how to do my job really well.  I’d get up in the morning, scour the media and go to work, confident  that when a client would call, I could help them out. knew what worked by doing; that is, based on success. And (mostly) they were. Like many people who follow this model, my mantra became, “Because that’s the way we do things.”
  • WRITTENT BLOG  |  FRIDAY, APRIL 25, 2014
    [Marketing] 11 Tips for Effective Website Copywriting
    The post 11 Tips for Effective Website Copywriting appeared first on Inbound & Content Marketing Hub. 'Like a good handshake, well-written website copy conveys professionalism, promotes trust, and engages the other person. The value of successful SEO copywriting can’t be overstated, but although some professional copywriters have an innate knack for content writing, the art of effective copywriting is one that can be easily learned. Following are some website copywriting tips to help you create masterful content. Research first. Tell a story. Keep it simple. Be accessible. Really?
  • WEB METRICS GURU  |  THURSDAY, NOVEMBER 18, 2010
    [Marketing] Alterian Alchemy launches
    Just found out today Alterian launched a new consolidated marketing and analytics platform dubbed Alterian Alchemy.   And in another way, what Alterian is doing with Alchemy sounds a lot like SalesForce Chatter.    In any case, I see it as important that marketers want a consolidated solution that lets them listen across each channel (twitter, facebook, email, etc) and then respond via an Alchemy module (and all the modules talk to each other – at least, we should assume they do since Alchemy is a framework). A webinar took place today (I missed it) that explained Alchemy.
  • ENGAGING BRAND  |  TUESDAY, APRIL 10, 2012
    [Marketing] How to incorporate Google Analytics data into your social media strategy
    Google Analytics has been used successfully to track performance on pay-per-click advertising, and it has now launched social interaction analytics, which measure performance for social media marketing campaigns. First, let’s understand why it’s important to track efficacy in a social media marketing campaign. Google Analytics is undoubtedly the best free web analytics software available for blogs, website owners, e-tailers, and any other kind of website. It helps tracks sales, conversions, sign ups, lead generation data, demographic data, geographical statistics, and much more!
  • PROBLOGGER  |  SATURDAY, APRIL 9, 2011
    [Marketing] 3 Ways to Use Twitter Favorites
    This guest post is by Ryan Barton of The Smart Marketing Blog. is more telling than any marketing copy. It’s no secret—social media is the digital form of testimonials and word-of-mouth marketing. I’ll trust my followers’ opinions about a product exponentially more than I would an integrated marketing campaign for the same. But I’ve also had followers favorite some marketing advice they thought was valuable, or a link to one of my latest blog posts they wanted to reread at a later time. Others favorite a tweet they find funny.
  • TWIST IMAGE  |  TUESDAY, MARCH 29, 2011
    [Marketing] The Art And Innovation Of Listening
    For almost a decade, many digital marketing professionals (myself included) have been banging the drum of monitoring online spaces to better understand how your products are positioned. On April 7th and 8th, the company will be hosting an event in Boston titled Social 2011 - their first-ever user conference that features marketing professionals from companies like Dell , PepsiCo , the American Red Cross and hundreds more. digital marketing. It's never been easier to hear what your consumers are saying about you behind your back. Social 2011. brand. brand reputation. google.
  • CONVINCE & CONVERT  |  SUNDAY, APRIL 27, 2014
    [Marketing] How to Save Time on Competitor Social Media Reports
    Today, we most often help companies take their content marketing and social media to the next level by uncovering ways to optimize strategy, operations, channels, tactics and metrics. What we like best about RivalIQ is that it is built from the ground up to save marketers, agencies, and consultancies like ours TIME. Customized Comparisons of Successful Social Content I created a competitive set (RivalIQ calls this a “landscape”) of a few friends who are marketing/social media bloggers and speakers who are also active on Twitter. I It’s super useful software. Youtility even!
  • JEFF KORHAN  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Marketing] I Agree with Mark Zuckerberg - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « SAY What? Main | Customer Driven SEO Leads You to Their Favorites » September 22, 2010 I Agree with Mark Zuckerberg When it comes to how social works - especially in regards to social marketing for your small business, Facebook CEO is proving once again that he is taking the long view. Social marketing is much the same.   This is the nature of relationships, and consequently the nature of social marketing for your small business.
  • NOWSOURCING  |  MONDAY, JUNE 6, 2011
    [Marketing] Battle of the Clouds
    Amazon Cloud Drive was first to market when it was released last March.  Source. Source. Source. Apple made a slew of announcements today at their Worldwide Developers Conference in San Francisco.  Perhaps most expected was the release of iCloud, their cloud computing service.  It allows syncing of just about everything you may store on your multiple devices: apps, email, calendars, contacts, documents, books, photos, and music.  It does this with little effort from the user, following Apple’s “it just works” motto.  Google offers the same type of service with a few differences.  Source.
  • TWIST IMAGE  |  SATURDAY, JANUARY 29, 2011
    [Marketing] Find Your Vision And Creativity
    Forget that fact that Alex was one of the guy's behind one of the most exciting advertising agencies of all time ( Crispin Porter + Bogusky ), and forget the fact that many in the marketing community (myself included) consider him one of the smartest creative minds our industry has ever seen. marketing community. I want to be Alex Bogusky. and you should too. while back, Alex decided to leave it all behind and look for something else. He also now hosts his own online show, and this week's episode is called, Unlocking Your Personal Vision. This should inspire you. alex bogusky.
  • NOWSOURCING  |  FRIDAY, JULY 19, 2013
    [Marketing] This Week in Infographics #69: Books, College and Clutter
    Then we look at content marketing. Content marketing has proven to be a great way to engage and interact with potential consumers. How Do You Measure Content Marketing? 'This week we start off by taking a look at the real value of college, which isn’t just a piece of paper. Some of your best moments can occur during your college years, and this infographic takes a look at what else you get out of college besides just a degree. Next, we take a look at 50 of the best books for parents. This infographic looks at how it should be used and measured. Blog Featured
  • SPIN SUCKS  |  FRIDAY, MARCH 9, 2012
    [Marketing] Gin and Topics: Strawberry Pie and a Gun Leaving People Speechless
    My Marketing in the Round co-author, Geoff Livingston , writes a compelling blog post about how Google is hoping to compete with Facebook and others…by putting people on the street. I really thought yesterday was Friday. got up to write Gin and Topics and got halfway through before I realized it was only Thursday. What a disappointment! But that’s OK. Friday is here now. Only one thing…it’s daylight savings this weekend. So you’re going to lose an hour. Try not to be too grouchy about it. And…for all of you at SxSW? I’m officially envious.
  • KIKOLANI  |  THURSDAY, DECEMBER 13, 2012
    [Marketing] How To Build an Awesome Video Trailer For Your Blog
    In addition to their entertainment factor, trailers are killer marketing tools. If you’re a marketer, you know that people don’t make decisions based on logic. Let’s dive into the step-by-step “trailer creation formula,” starting with… Step 1: Refine Your Marketing Message. Personally, I don’t focus too much on social media ( email marketing is where it’s at ), but it’s important to start creating awareness of your project as soon as possible. Email Marketing. This is a guest post by Logan Marshall. Sweet.
  • TWIST IMAGE  |  FRIDAY, OCTOBER 26, 2012
    [Marketing] The Way We Talk About Business
    The iPad had been outselling desktop computers since the launch of iPad 2, Amazon , Google , Samsung and others have been aggressive to enter the tablet market. Last week at the Consumer Electronics Association CEO Summit , many senior executives from Sony , Panasonic and VOXX expressed their bullish outlook for the tablet market. After three years of the iPad being in market, was it saturated? The public market is pushing too hard for everything to be better, sell more and do more that it did last quarter. That the tablet market is now mature? Better? Faster?
  • KIKOLANI  |  FRIDAY, DECEMBER 2, 2011
    [Marketing] Fetching Friday – Resources Mashup & Finding Oregon
    Ways To Use Slideshare To Get More Blog Traffic – It seems that Slideshare has gone and done the impossible – turned the powerpoint deck into a content marketing darling. 119 Free Internet Marketing Tools to Grow YOUR Online Business or Blog – Like free stuff? Search Engine Marketing vs. Social Media Marketing: The Showdown – The benefits of search over social, vice versa, and why you should invest in both. The Resources Mashup. Blogging / Writing. What are you creating? Business / Making Money Online. Here are 8 ways to create file back ups.
  • SOCIALNOMICS  |  WEDNESDAY, JULY 23, 2014
    [Marketing] 7 Tricks for Successful Social Media Branding
    If you’re a marketing professional, you probably know who your brand’s target audience is. Your social media page should match all of your other marketing materials. It’s every social media marketer’s dream to have an engaged and talkative audience. Once this dream comes true, though, many marketers fail to keep the communication going. Perhaps the most important thing to remember is that no marketing campaign is going to be perfect from the beginning. 'An essential part of branding a business is developing and maintaining an online presence. Photo by Geralt.
  • TREY PENNINGTON  |  WEDNESDAY, DECEMBER 16, 2009
    [Marketing] Three Focal Points to Help You Keep Your Nerve When Times are Tough
    Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ Three Focal Points to Help You Keep Your Nerve When Times are Tough by trey on December 16, 2009 The crumpled dollar bill in my hand was my last. Literally my very last dollar. As a small business owner and a father of six, being down to the last dollar was something well past scary. Too many business are facing scary economic times. made it through that time the same way we’ll make it through this time: by thinking through three focal points. survived them.
  • WEB METRICS GURU  |  SUNDAY, JUNE 27, 2010
    [Marketing] Web Journal – Weekend Developments – Cookie Values
    As Scoble points out, it is helpful to location app users if they can tell if their friends are still at a location, and determining how long users spend in businesses can have a significant impact of location-based marketing. To end this post – Marketing Pilgrim talks about Cup of Joe: Those Who Can’t Blog, Make Infographics such a. Timeline of Marketing Channels. A couple of things cropped up over the last day including a New U.S. Federal Policy on Web Measurement and Customization that I heard about from the Web Analytics Message Board on Yahoo! History BitTorrent.
  • WEBBIQUITY SMM  |  MONDAY, SEPTEMBER 13, 2010
    [Marketing] Proper Care and Feeding of a Blog
    There are certain over-inflated egos in the worlds of SEO and online marketing who are very poor at this. My daughter is hooked on those pet rescue shows on Animal Planet. What I’ve learned from my more occasional viewing is that despite the many joys of pet ownership, not everyone is cut out for it. By the same token, despite the many benefits of a business blog , not everyone should rush into it. Here are seven tips for a healthy blog and a happy blogger. Post regularly. healthy blog thrives on fresh content, at least once per week, more often if possible. Maintain your blog.
  • FEVER BEE  |  THURSDAY, MARCH 22, 2012
    [Marketing] Why You Shouldn't Launch A Community
      You can use Google, press release distribution websites, or the search function of marketing publication/trade websites. Here is a simple task, search for the phrase launches an online community.  Within a few minutes you should see a number of organizations that have announced the launch of a community. The majority will look at little like this.    With so much literature available on the internet about developing communities, there is no excuse for this. This community has fallen victim to big launch syndrome. What a waste.   This is a mistake.
  • WHAT SPINKS THINKS  |  WEDNESDAY, NOVEMBER 24, 2010
    [Marketing] Biz Book Review: Predictably Irrational by Dan Ariely
    Business and marketing is all about understanding people. I decided I was going to buy this book before I even knew it existed. I randomly sat in for Dan Ariely’s talk at the last SXSW because the title looked interesting. He was the best speaker I saw at SXSW. Ariely focuses on “Behavioral Economics&#. He performs studies with actual people to analyze how we make our decisions. Through his studies, he’s found that we all make irrational decisions every day in a very predictable manner. Everything from why “FREE!&#
  • TWIST IMAGE  |  SUNDAY, MARCH 2, 2014
    [Marketing] Killer Online Content With Brian Clark Of Copyblogger
    In the past few years, Clark and his team, have built Copyblogger Media - a company that offers software and training with over 100,000 customers who are doing their best to create better content marketing online. have known Brian for many years, and we finally managed to schedule a conversation about the changing landscape of blogging, social media and content marketing. content marketing. digital marketing. marketing blogger. marketing podcast. It''s not an easy ask. It''s something that most brands struggle with. Enjoy the conversation. blogging.
  • CONVERSTATIONS  |  THURSDAY, MAY 29, 2014
    [Marketing] 3 Business Books for Visual Learners and Explainers
    There are many visually enhanced business books hitting the market today. 'There are plenty of business books worthy of recommendation. Which book I recommend depends on the reader , their business, and their communication style. There are some folks who often use a sketch pad or whiteboard to help them communicate their message. There are three books I recommend regularly to these people I recognize as visual learners and explainers: Business Model Generation. The Art of Explanation. Back of the Napkin. Business Books for Visual Learners and Explainers is a post from: ConverStations.
  • WEB METRICS GURU  |  SATURDAY, APRIL 21, 2012
    [Marketing] Social Media Analytics Summit 2012 San Francisco #smas12 and Web Journal April 15th -21st
    Semphonic continues to innovate with the a new framework for digital marketing – check out Gary Angel’s post. Spoke at the Social Media Analytics Summit earlier this week in San Francisco; the conference was packed and pretty good, most people I spoke with were happy with the content.  My presentations from April 16th evening session and April 17th morning session are downloadable PDF files, in case anyone wants to view them, and both were well received.   It was also great seeing Gary Angel for dinner (Semphonic) again and meeting Pete Mannix from Venuelabs. 
  • TWITIP  |  WEDNESDAY, APRIL 14, 2010
    [Marketing] Twitter Takes Control Over Client Apps – Good or Bad?
    For us regular Twitter users this could mean one thing: Twitter is killing the competition in the client apps market and when the competition is dead we will not get any new exciting features in Twitter clients as often as we do now. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Annie Lane Real-time web specialist and technology junkie. Twitter Takes Control Over Client Apps – Good or Bad? What could it mean for an average Twitter user? He Twitter API will still be open.
  • VIPER CHILL  |  THURSDAY, OCTOBER 4, 2012
    [Marketing] OptinSkin Update: 96 Hours Until Our Launch Price Disappears
    This isn’t a post based on any marketing tactics or insights I have to share with you, so I’m going to keep it fairly brief, since I know you’re all busy. At this stage we don’t mind if our customer growth slows, since we have a number of products we would love to get onto the market. This coming from an email marketing pro. After Sunday, we’ll be raising the price of OptinSkin from $47 to $67. That’s pretty much 96 hours from now (and dropping) until the launch price disappears. Excited to use #optinskin. Thanks. Love it my man!
  • ENGAGE  |  WEDNESDAY, MARCH 30, 2011
    [Marketing] What Being on the Radio Taught Me About Writing
    The producer at WTOP allowed me to go on the air as a favor to a marketing and PR colleague I worked with. E verything I learned about writing I learned on the radio. All right, that’s not entirely true. But I’ve learned a lot. My first stint on Washington, D.C.’s radio juggernaut WTOP (“traffic and weather on the eights”) was nine years ago. was asked to speak about upcoming weekend events—at least four or five of them—in Washington. was supposed to be an authority and offer a breezy, assuring discourse about the city. radio audience. Ten minutes before my live spot, I met the producer.
  • VIPER CHILL  |  TUESDAY, MARCH 30, 2010
    [Marketing] Buying & Selling Websites for Profit: An In-Depth Guide
    The reason for this is that usually there is a large marketing campaign prepared for when these products launch and many affiliates send emails to their lists. Before you do put a site up on the market try to find other ways it can be run if it is originally growing simply because of the work you put in. Home What the F ? Cloud Living Say "Hi!" genuinely feel that the internet is one of the best places to invest your money and get a great ROI if you know what you’re doing. Those who want to invest in websites browse for and purchase the types of sites they want. Cheers!
  • VIPER CHILL  |  MONDAY, FEBRUARY 14, 2011
    [Marketing] Radical Transparency: Welcome to ViperChill v2
    The other day I sent out this tweet: My friend Pat replied with: Before I wrote the tweet I was reminded how far I, him, and other ethical marketing bloggers out there have to go in order to help change the perceptions of this industry. This person will be handling my emails (don’t worry Cloud Living customers, I’ll still be receiving yours), dealing with any customer issues besides marketing questions, and interacting online as a part of this brand. So, when I have an announcement to make, you should know that I’m going to have some very big things to say.
  • LOUIS GRAY  |  WEDNESDAY, FEBRUARY 9, 2011
    [Marketing] Echo Prepares World for Migration to a Web of Streams
    The company hopes to also offer a custom application store that enables partners to connect hours of effort to dollars through showcasing their apps on the market. The foundation of the Web is moving from one of unchanging static pages to continually updated streams fed by external services. Gone is the time when publishing an article or a site was the final step in creating content. Instead, this can often signify the beginning of the content's life, as it is shared, retweeted, liked, commented on, and further distributed. The conversations, traffic flow and revenues have moved on."
  • GREG VERDINO  |  TUESDAY, AUGUST 21, 2012
    [Marketing] Every Expert Should Become a Beginner
    Some of you reading this may be marketing experts or — heaven forbid — social media experts. Others may be marketing novices with deep expertise in technology, engineering, analytics, manufacturing, accounting, law, medicine, or just about any other profession or business competency. And as someone with a 20+ year track record in marketing strategy, I can sometimes forget that the concepts, approaches and processes that seem obvious to me might be totally alien to an executive who hasn’t spent a career thinking about the nuances of building brands.
  • DREW'S MARKETING MINUTE  |  SATURDAY, DECEMBER 4, 2010
    [Marketing] 2011 trends (post 3 of 4)
    Question re: trend #7:   This trend is acknowledging the rising importance of what is now being called P2P (person to person) marketing.  But as consumers grow both more frugal and more skeptical -- finding influencers like the Twin-sumers and Social-lites will become even more vital to our marketing efforts. Emerging Generosity:  This trend is about brands and wealthy individuals from emerging markets (especially China) who will increasingly be expected to give, donate, care and sympathize, as opposed to just sell and take. Read parts 1 and 2 ).
  • MYRLAND MARKETING  |  TUESDAY, OCTOBER 12, 2010
    [Marketing] We Must Practice
    Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense WE MUST PRACTICE by Nancy Myrland on October 12, 2010 Image via Wikipedia Think of something you’re really good at, such as golf, public speaking, court reporting, environmental law, you name it. If we want to be great marketers and strategists for our clients, which I do, then we must practice. Isn’t it a great feeling to know you were born with, or developed, these skills? Face it, you’re pretty good!
  • SOCIAL WAYNE  |  SUNDAY, SEPTEMBER 5, 2010
    [Marketing] Samsung Galaxy Tab commercial makes iPad owners drool. Battle of the tablet commercials
    Note I didn’t’ say it was an iPad Killer as I don’t believe any future tablet will be an iPad killer as the iPad has way to much of a market share along with the thousands of apps via Apple’s App store. Samsung recognizes the tremendous growth potential in this newly created market and we believe that the Samsung GALAXY Tab brings a unique and open proposition to market. The Samsung GALAXY Tab is pushing the market in new directions and Samsung believes this is only the beginning of its innovations as pioneers in smart media devices.”. The iPad is here to stay.
  • JACOB MORGAN  |  SATURDAY, NOVEMBER 28, 2009
    [Marketing] What I'm Thankful for on Thanksgiving
    Anders Online Marketing I am working with marketing in Denmark and is searching for inspiration in the digital world. Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER What I’m Thankful for on Thanksgiving View Comments November 28th, 2009 Yes I know my Thanksgiving post is up a bit later than all the others but I figured you already had a chance to read all the other “what I’m thankful for posts&# so I decided to mix it up a bit.  My business partner Connie Chan who is one of the most amazing people on this planet.
  • SPIN SUCKS  |  FRIDAY, MAY 13, 2011
    [Marketing] #FollowFriday: Lisa Gerber
    She left stability and control in exchange for working in the gray and the hopes of being part of something that will change the perception of the PR and marketing industries for good. This is not my typical #FollowFriday. Typically, Typically, as many of you know, I recommend only bloggers and authors, with the intent of introducing you to new voices and helping them increase their networks. But today, though most of you likely already know her, I want to delve further into our chief content officer, Lisa Gerber (aka the face behind Spin Sucks on Twitter). She said, “I’ll do it.”.
  • MINDJUMPERS  |  FRIDAY, AUGUST 26, 2011
    [Marketing] Reflections on Brand Advocates & Social Influence
    Whether we’re talking about social media and marketing blogs, fashion blogs or something third, we’re seeing an increase in the amount of people blogging. Tweet When we’re talking about a business managing a social media presence – or several for that matter, we’re beginning to hear more about brand advocates. But who are they – and why are these people so important to your business? Here, I will try to make some reflections on the subject. Brand advocates = trusted people. First of all, brand advocates are people supporting and having favourable perceptions of your brand.
  • MINDJUMPERS  |  FRIDAY, JANUARY 14, 2011
    [Marketing] Changing Trends in Social Media Can Influence Your Business Model (part II)
    Making an Integrated Marketing Communication Effort. Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. She is trying to help people connect – and you can connect with her on Twitter @nabanita_roy. In my previous post, I have given an overview of the changing trends in social media. This post explains the process of changing trends and how it actually influences business model. Take a look: Social networking: Connect, Share, Engage. Twitter, Facebook are a must for business sites. sites.
  • DIVA MARKETING BLOG  |  SUNDAY, DECEMBER 15, 2013
    [Marketing] Diva Marketing Blog - Untitled Article
    'This is the 5th year of  Diva Marketing''s Holiday For Small Nonprofits Series. . During December we invite nonprofits into Diva to tell their stories in their own very special way. It''s our hope that you might find a new NPO that touches your heart.   . In between shopping, wrapping and checking your list twice, we invite you to take a breath and enjoy a few from the heart stories. . At the center of this season''s inspiration for joy, is of course, the children. Our story teller is founder  Leslie Rubin. The  ISDD (Innovative Solutions for Disadvantage and Disability)  Story.
  • DIVA MARKETING BLOG  |  TUESDAY, JANUARY 12, 2010
    [Marketing] Social Media Follow The (Candy) Dots
    Toss of a pink boa to Nancy Chorpenning , who inspired the title of my presentation on social media marketing for NAWBO Atlanta (National Association of Women Business Owners), and was an always awesome support as we developed this session. However, to succeed in social media all organizations must create a plan that integrates social media into their master marketing plan. We felt "Follow The Dots" would be good way to frame the flow from strategy to tactics. however. as is sometimes the case one dot led to something slightly different. c a n d y dots ran through my mind.
  • KIKOLANI  |  MONDAY, JANUARY 21, 2013
    [Marketing] 5 Blogging Tips to Give Your Readers What They Want
    This is one of the biggest factors in attracting people in your target market. This is a guest post by Matt Powers. successful blogger not only knows how to draw traffic to their site, they know how to keep their readers coming back time and time again. This requires a deep understanding of your target audience including their day-to-day concerns, their interests, how their problems can be solved, and much more. It sounds like a lot but there are some clear steps to help you achieve this more easily. In time, by staying consistent, it will become like second nature to you. Related Posts.
  • SPIN SUCKS  |  MONDAY, JANUARY 17, 2011
    [Marketing] Living with the Pregnant Widow
    Um…thanks, that’s kind of you, but no, I don’t need another book, article, blog post, case study or tweet to help me understand that marketing, advertising, PR, and everything else associated with it has been revolutionized by social media in recent years. Les McKeown is president and CEO of Predictable Success and occasional champion when playing Gini Dietrich in Words with Friends. Hello, I’m your client. Nice to meet you. get it. Despite the unflattering little stories I see you tell each other about us clients, I’m not a complete doofus. What do I want?
  • SOSHABLE  |  FRIDAY, MARCH 11, 2011
    [Marketing] Chrysler Social Media: Who They Should Hire Next
    The unfortunate mistake made Thursday that cost New Media Strategies their contract with Chrysler should be viewed as an opportunity to make a tremendous step forward in their social media marketing. We are proud to be ranked at the top of Google for the term “Automotive Social Media&# but as you look up and down the list, there simply aren’t very many suitable options who can handle the corporate level of social media marketing while still understanding the ins and outs of the automotive industry. However, now is the time for Chrysler to get exciting. Buzzfeed?
  • DIVA MARKETING BLOG  |  SUNDAY, DECEMBER 5, 2010
    [Marketing] Stories From Smaller Nonprofits: RE Children's Project
    In the spirit of the season, during the month of December, Diva Marketing opens its virtual doors to tell the stories of smaller nonprofits.Through out the month you'll learn about organizations you may not have heard of. but each one will will touch your heart. . This series is inspired by Laura King Edwards who launched Taylor's Tale, on behalf and in honor of her little sister, to raise awareness for Batten disease. As Laura says,  "Nothing should stand in the way of a dream."  Through these posts perhaps we'll create a little magic that will help people get closer to their dream.
  • SOCIALNOMICS  |  TUESDAY, AUGUST 6, 2013
    [Marketing] 10 Operations to Get Multichannel Success
    'Marketing research provides that multichannel consumers are able to contribute three to five times more sales as compared to a single channel consumer and this brought about that growth of the multichannel success in the retail industry. Consumers are now giving high preferences on multichannel business and with this changing consumer mandate, retail marketers find the need to take a step ahead towards getting into a multichannel approach in online marketing in order to address this evolving demands of the consumers. 1.       Use digital technology to expand your business.
  • WAXING UNLYRICAL  |  FRIDAY, MAY 27, 2011
    [Marketing] The Brand View When Looking For a PR Pro
    have a client – a gourmet dessert brand – that considers me its Director of Marketing. Or me, the professional marketer? marketer or salesperson wants to see you have the strategy as well as the vision. This is Part 1 of a two-post series. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. For your frame of reference, I’m based in upstate New York and my client is in Los Angeles.). After we chose one, it did not go very well. Guess what? Is location important? Ask me.
  • SMTHREE  |  FRIDAY, SEPTEMBER 24, 2010
    [Marketing] Social Media: Facebook posting
    Vitrue, a social media marketing company, has released a white paper called ‘The Anatomy of a Facebook Post’  According to their data the answer is: Friday morning. When is the best time to post content on your Facebook page for maximum effect? It depends on who you ask. Friday is a more effective day than either Saturday or Sunday. And, posting before noon is is 65% more engaging than posting afternoon. According to their analysis, the percentage difference between Fridays and the weekend is huge. Yet, if you look at the chart Tuesday seems as important as Friday. Friday?
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