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    [Marketing] The Three Google+ Components that Help with Search Rankings
    There’s a good chance that if you’ve been following the advice of internet marketing experts out there for the past couple of years, that you have a Google+ business profile. The rise of content marketing from a search perspective has been most positively affected by the +1 buttons on your site. This is why true content marketing on your website is so important from a search perspective. Google has stuck with its story that the various components of Google+ and the +1 button don’t have an effect on search rankings. They have to. Thus, Google+.
    [Marketing] Business and Leadership Blogs to Read
    give Abbie some blog suggestions that are NOT marketing, communication, or social media related. It’s Arment Dietrich Facebook question of the week time! Abbie Fink asks, “Which business and leadership blogs should I read?&# Along with a plea to donate $10 to help end malaria-related deaths in Africa. What would you add? (If you can’t see the video in your Reader, click here and it will magically appear!).
    [Marketing] Fear and Transparency
    I read a blog entry today about transparency in Marketing. The author asked why people thought businesses didn’t become more transparent in their marketing. Some businesses are afraid of their competition and what it will do if it has access to their marketing. While such a fear can be legitimate, its also true that as long as you can differentiate yourself in your marketing, it will make your business stand out. In thinking about it, I think the main reason boils down to fear. Fear of what? Fear of loss of income. Fear of Customer unhappiness.
    [Marketing] Listening Tools
    There are many monitoring tools on the market now.  Jive Software They integrated Filtrbox into their Jive Market Engagement Solution. We know by now that we have to listen before we jump into social media. But the question I often get asked is how?  I just got an email from a friend today who is in NYC at a conference and she said “I am looking for concrete answers and all I get is platitudes!&#. What to Listen For: In order to listen well you have to decide what you are looking for.  Free Tools. The most basic tool is RSS.  You can see how to do this in this short video.
  • ENGAGE  |  THURSDAY, AUGUST 30, 2012
    [Marketing] 5 Best Practices to Build Your Twitter Following
    If you’re in the content marketing biz, searches for #content or #contentmarketing bring up some great conversations. So, your company is on Twitter. That’s great, but unfortunately Twitter isn’t The Field of Dreams, and if you build it (or set up an account) followers won’t always come. Don’t worry, building an audience does take time, but if you have a strategy in place it doesn’t have to be a hassle. What does it take to get some love from the Twitter-sphere? Here are 5 best practices to build your company’s following: 1. Be consistent and tweet throughout the day.
    [Marketing] Who “Owns” the Internet?
    The search giant commands 53% of the market. Compare that to its next closest competitor, Facebook, which has 16% of the market. Related posts: Should a New Year Equal A New Internet Marketing Strategy? The joke is that Al Gore invented the Internet, right? So who technically owns it? Good question and I’m sure that a lot of different people have a lot of different answers. But we can tell you who dominates the Web when it comes to overall traffic. But there are definitely some international power players on this list from Mashable. That equates to over 1.2 Crazy!
    [Marketing] 2010 In Hardware: Top Ten New Gadgets In Our Home
    Keep in mind that this reflects my personal experience and preference, and doesn't suggest one is any more "successful" than the rest in terms of sales or market penetration. It starts on the fly with full access to the Android Market, and actually fits in your jeans pocket, or inside jacket pocket. While it doesn't come with full Android Market, it has proven extensible, so I would watch this space closely. 7) Google Chrome CR-48 Notebook Reviewing or ranking my experience with this 2010 device isn't really fair. The order may surprise you. Turns out I got it today.
    [Marketing] How Tropicana Created A Facebook Campaign To Launch Twister
    The challenge was to launch a new fruit drink in Argentina, with a lot of buzz, when, market was dominated by aerated drinks, alcoholic beverages and other fruit drinks. Tweet While surfing the web, I stumbled across an interesting campaign designed by BBDO Argentina for PepsiCo to launch Tropicana’s new drink Twister. Creative Concept: The campaign started in August 2011 with a series of videos featuring Mother Nature Panchamama and all her wisdom. She talks about a drink called Twister with perfect mix of water and juice, just like in fruits, which she recommends to everyone.
    [Marketing] 9 Questions with Sean Platt of Ghostwriter Dad
    Much of what we’ve learned as content marketers over the last few years is helping us build our strategy now, then quickly evolve it as we go. What role does social media play in your marketing strategy? Yet, our five titles were in four different markets, meaning we might as well have had one. Writing a series simplified the funnel and our marketing. We wanted to get 5-6 titles in the same market on Kindle, before Christmas, so we could capitalize on the roaring trend and pending price drop. Hi Kristi! it’s great to be here! know I wouldn’t.
    [Marketing] Why banks need to behave more like startups
    According to Westpacs Brian Hartzer banks must learn from startups and act as disruptors if they are to successfully fill gaps in the market. In addition to this, teams within financial services organisations dont tend to be set up in an agile way and the firms themselves often have a mind-set that has been conditioned towards caution, resulting in long lead-times before products come to market. An era of unprecedented digital disruptionwill force banks to behave like startup companies in order to survive. Digital disruption is affecting every industry.
    [Marketing] Influencers- Friend or Stranger?
    Problem is, this paragraph is hard to interpret into Marketing-speak i.e. everyday English for business use. Do you listen more to strangers or to friends ? When it comes to social media and the influencer who wins – those you know but aren’t experts or those you don’t know who are? Digg has changed it’s social networking strategy from spotlighting key influencers who “digg&# a lot of articles to collect followers (crowd gatherers) to news from your friends. Cos that’s a friend no? Someone who was a stranger that we got to know? The Digg Situation.
    [Marketing] This is Not How You Should Perform Link Cleanups and Link Removals For Your Website
    A UK-based online marketing agency named datadial recently received a threatening letter (a Cease and Desist letter) from Fox Williams LLP demanding that a link on their website be removed. The letter (which was sent via email) also included the following reason why the link to Shopzilla should be removed from the online marketing agency’s website: Passing off [Fox William’s LLP’s] client’s goodwill. The email that the online marketing agency received was just that–an email requesting a link removal. Such connection is causing our client damage. Absolutely not.
    [Marketing] Advanced Social Risk Management
    Expecting the market of humans enabled to say anything about anyone anywhere and anytime to not do stupid and risky things is like expecting the human race not to sin. Use of social media for various purposes is opening an ever-growing taxonomy of risk unexpected yet emerging as a new dynamic previously unknown. How will these risk be managed? Risk management practices are designed for controlling, transferring or mitigating risk using different approaches to a variety of organizational risk. We are all familiar with the results of not planning for potential risk, BP’s oil spill.
    [Marketing] Hey! What’s happened to Absolute PA?
    started Absolute PA, a virtual assistant service, in 2009 and built it from scratch in to a successful business, largely using social media and online marketing to raise my profile and find clients. Social media became a valuable resource and marketing tool for me, providing numerous leads, clients, opportunities and web traffic. Having experienced the power of social media marketing for myself, I wanted to help other business owners achieve success too. I was increasingly being asked by clients to help set up, manage and implement social media and online marketing plans for them.
    [Marketing] The Next New Thing: Tapping into Quantum Energy to Support Your Business Goals
    Though remember I was an aerobics instructor…not exactly the target market! sold a house on Oahu in March 2011, making a very large profit despite being in the so-called bottom of the market and having my first open house the day after the Japanese tsunami that literally had us very shook up here in Hawaii. Before I launch into a discussion of just what the heck is “The Next New Thing: Tapping into Quantum Energy to Support Your Business Goals” I want to set the framework for my life’s experience. Now we have the term: early adopter! But first!
    [Marketing] Twitter Whois Record Hijacked, Syria Electronic Army Claims Responsibility
    1355 Market Street. Admin Address…… 1355 Market Street. Tech Address……… 1355 Market Street. Update: This post has been updated and will be updated as situation warrants. Updates at bottom of post. The title of the post has been updated, as well. friend of mine pointed out the Twitter whois record. Apparently it looks like the Admin record is Sea Sea and het email address for Twitter is now something There is a political situation going on right now in Syria, and there is unrest there. certainly hope not. Organisation Address. 94103.
    [Marketing] Your Content Strategy Sucks. Here’s How to Fix It.
    Based on my recent market analysis for Writtent , we’ll be placing our focus on: Actionable, data-driven content creation and content marketing tips backed up by real case studies with a lot of visual how-to’s. The primary benefit of Semrush is being able to almost instantly access your competitors’ top keywords, so you can enrich your own marketing strategy in a matter of minutes. For Writtent , this may include the following categories: -       blogging. -       copywriting. -       content marketing. -       inbound marketing. -       freelance writers.
    [Marketing] How Flickr and Google Help Us Remember
    When he's not blogging, Ari helps brands improve their digital media marketing. The Library of Congress did not know the names of French brothers Michel, age 4, and Edmond, age 2, when the institution uploaded this photograph to Flickr in the summer of 2008. They knew the duo were Titanic orphans. They didn’t know anything else. The LOC now has that data. They know the kids’ father and why he changed his name when boarding Titanic. They know the name of the woman who took in the kids and raised them. The past is a click away. Got a question? Need help? Contact Ari today!
  • KIKOLANI  |  FRIDAY, APRIL 12, 2013
    [Marketing] Fetching Friday – Resources Mashup & World’s Cutest Frog
    Convincing Arguments to Win Your Content Marketing Budget – Find out how marketers who are keen on content strategies can win the backing — and budget — they need to proceed with their content marketing efforts. Customer Acquisition Strategies for Entrepreneurs – Proven inbound marketing tactics and resources that will help your startup acquiring customers in a way that differentiates you from the crowd. The State of Pinterest: What Content Marketers Need to Know Now – Wondering what’s new for Pinterest in 2013?
    [Marketing] Seth Godin Doesn't Want You To Be Missed When You're Gone
    digital marketing. marketing blog. marketing podcast. Episode #439 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. How do you make change? How do you take the time to think about what''s next? What you''re going to do? How you''re going to do it? Does change come from a blog post? tweet? podcast? I''m lucky. Very lucky. I get to do things like this. I get to spend an hour with Seth Godin. Seth Godin doesn''t want to change you. Seth wants you to change yourself. It''s full color. You also just can''t buy one copy. audio.
    [Marketing] Gin and Topics: Lollipops, Donkeys, and Misrepresentations
    For those of you in PR, marketing, or advertising, it’s a not-to-be-missed campaign. As a marketer, it’s interesting to see what kind of data you can get online for customers and prospects. It’s Friday! And it’s the weekend before Halloween, which means you have today and tomorrow to get your pumpkin entry in on our Facebook wall. I saw some of the prizes yesterday and I may have to enter myself! They’re goooood! We’ll be announcing the winners on Monday. SNL Honors Steve Jobs; Skewers Netflix and Facebook. Prostitue Turned Into Donkey.
    [Marketing] Examples of online communities in the retail industry
    This is a relatively new online community from one of the major players in the UK supermarket market. This fits well with the open and friendly brand they have developed and so would reinforce their position in the market. online communities customer communities Retail FreshNetworks Sainsbury word of mouth Tesco Aldi Marketing and Advertising qualitative market research Recession Social Media online market research Wal-Mart market research innovation United Kingdom Business Matt Rhodes co-creation UK Online communities Wal-Mart’s Elevenmoms.
  • ENGAGE  |  SUNDAY, FEBRUARY 12, 2012
    [Marketing] Why Shakespeare’s Tweets are Better Than Yours
    Don’t journalists, PR professionals, marketers, salespeople, and overall storytellers strive for powerful language every day? “T here’s no money in poetry, but then there’s no poetry in money, either,” said poet, Robert Graves. As an English major with a concentration in (you guessed it) writing poetry–I wrote, analyzed, and interpreted–all while wondering where my liberal arts degree would take me. Inundated with similes, allegories, symbols, and allusion, I learned how to prove themes and refute theses (bring on the riches!). Headlines drive traffic.
  • ENGAGE  |  TUESDAY, APRIL 3, 2012
    [Marketing] Why Gawker is Writing Better Headlines Than the Rest of the Web
    They’ve got the market cornered on attention. I t’s almost impossible not to click on a link to a Gawker article. It doesn’t matter if you see one on Twitter, your RSS reader or scrawled in Sharpie on the interior of a bathroom stall, it’s a moth-to-fire, trancelike pull. You could say it’s because they have the best content on the web (but 98% of #wjchat would probably disagree), or you could give credit where I think it’s due: to the headline. The headline is arguably the most important factor in visibility for your content online. Because they: 2.
    [Marketing] How to Make the Most of Tumblr for your Brand
    When devising your marketing strategy, Facebook, Twitter & LinkedIn have long been the first port of call. With user numbers and popularity on the rise, it’s a perfect marketing tool for businesses that are trying to extend their reach and raise brand awareness. 1.) If your brand use video, then Tumblr should definitely be in your marketing strategy. Madeleine Hammond is a marketing executive at Skeleton Productions – one of the UK’s leading video production companies. With over 132 million blogs on the site alone, Tumblr’s potential reach is huge.
    [Marketing] Socially empowering your employees-What’s taking so long?
    We talked about empowering their employees to engage in outbound social media marketing- That’s a fancy sentence for basically letting your employees tweet and share things about the company on company time.  .  . We talk and write about the ways to grow a business using social ALOT. Companies are obsessing over it. Even the really really big companies want to harness the promise of the prospect, the power of the existing customer and the potential of repeat business-All using social media. Yesterday, I was talking to a manager of one of those really really big companies.
    [Marketing] Facebook (re)Places: What it means for Foursquare and Gowalla
    While Holger Luedorf of Foursquare claimed that Facebook’s entry into the space validated the market, and Chris Cox of Facebook attested to the power of location-based tools when married to the memories stored on Facebook, there is little doubt that this is the long goodbye for any other player in the field. Yesterday Facebook announced its much anticipated entry into the location based services. Unlike Google Places which is a search tool, Facebook Places is a check-in service focused on social interaction. This then can also be broadcast on their Facebook page. Facebook.
    [Marketing] 26 Truths About Me and Convince and Convert
    This idea is echoed often by my friends Joe Pulizzi and Robert Rose of the Content Marketing Institute , and by Marcus Sheridan over at the excellent blog The Sales Lion. For a long time now, I’ve been writing about the power of the “ Social FAQ.” ” It’s a simple premise, really. If you want to garner trust and overcome objections, proactively answer the questions that your customers and potential customers have about you. Incidentally, Marcus wrote the foreword to my new.
  • PAMORAMA  |  TUESDAY, JULY 20, 2010
    [Marketing] Facebook Privacy: Everything You Need to Know in 6 Minutes | pamorama
    pamorama marketing, life, social media Home About Bookshelf Links Contact Facebook Privacy: Everything You Need to Know in 6 Minutes by Pam Dyer on July 20, 2010 Share Remember earlier this year when the media was dominated by coverage of Facebook’s privacy policies? Everyone was up in arms, condemning the company for exposing user information as a result of launching the Open Graph and Instant Personalization initiatives at the company’s f8 conference. Following weeks of debate, the company announced new features to address the criticism that emerged. Constitution?
    [Marketing] Interview with Terry Brock
    marketing videoblogThis is an interview I shot at CES with Skype’s Chief Enterprise Blogger, Terry Brock. Terry was really a highlight of the event for me, which says a lot, because I’d never met the man before. What won me over? Off-camera, he was SO friendly and brilliant and thoughtful and just full of great ideas. We catch a little of it here. Sorry for the sound quality. We are testing out new technology. Can’t see it? Click Here.
    [Marketing] Remember Where You Came From When Traveling Social Media
    To put it in marketing terms, do we even remember to take brand values into consideration? Or One of my all time favorite things to do is walk-the-beach in the morning. (I also like to walk-the-city.). A few weeks ago I was visiting my family in Massachusetts. Lucky me that my cousins have a beautiful home a block from the ocean. . The beach is a wonderland of tactical sensations that helps me quiet my mind: sound of the ocean surf, the touch of the waves and sand on your toes, the smell of salt water and the gentle comraderie as people nod their hellos and exchange smiles as if to say.
    [Marketing] Voice Comments Are Open, Call in and Share Your Thoughts on Social.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 1 Jul 2009 Voice Comments Are Open, Call in and Share Your Thoughts on Social Media I promised you when the site lanched that we would use it as a place to experiment with new formats and concepts in co-created content. Heres one. Maybe it will fail miserably, well see. Also, please keep these brief if you can. impressive.
    [Marketing] Communities are thriving beyond Facebook and Twitter
    Two are in Lincoln, Nebraska and the other is in Tucson,  Arizona. I was invited to speak by the local chapters of the American Marketing Association after speaking at their annual Leadership Summit in Chicago last year. In two weeks, I am going to give three presentations on Growing Successful Online Communities. One point I intend to drive home is that communities are thriving beyond Facebook and Twitter. They always have been and I certainly hope they always will. There will always be a need for niche communities and to me, they are worth the investment.  news and updates
  • KIKOLANI  |  FRIDAY, MARCH 2, 2012
    [Marketing] Fetching Friday – Resources Mashup & Journey Through Canyons
    Six Tips for Marketing Your Freelance Writing – Lori Widmer shares her best freelance writing marketing tips, including asking for referrals, partnering with other businesses, and time management techniques. 78 Resources For Every Internet Marketer’s Toolkit – These free or affordable SEO tools, link building tools, coding tools, conversion tools, convenience tools, social media tools, forums, news and blogs, and social profiles will help keep your marketing up to date and help you do your job better. The Resources Mashup. Blogging / Writing.
    [Marketing] How to Craft a Perfect Blog Post Headline [+Examples]
    The post How to Craft a Perfect Blog Post Headline [+Examples] appeared first on Inbound & Content Marketing Hub. Writing an effective blog post headline is one of the most challenging steps in getting your content ready for publishing, and one of the most rewarding if done well. The headline is the lure that will draw readers to your content; it’s worth taking the time and effort to get it right. Here is a simple 3-step guide to crafting the perfect blog post headline that will grab your audience and make them click through to your post. Step One: Choose a Tone. Don’t do that.
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 |Written By: Jay Baer | View Comments Tweet A big distinction between email marketing and social media marketing is the difference between actual audience and potential audience. Will that open it? Great post!
    [Marketing] Breaking Down the User Engagement Cycle
    This flow, when done right, results in finding your product market fit and organic growth. That’s what product-market fit looks like and that’s when you can start to scale your business.  . Originally posted on The Community Manager. A lot of business experts will tell your company to “engage” people and “build community”, but what does that actually mean? It’s important, when hearing advice like this to ask “why?” ” and “to what end?” So… the Community Manager should have two goals: 1. Now go!
    [Marketing] Guest post: From nothing to something: How to build a social media presence from scratch
    Part of the issue is that social media marketing, to begin with, is a bit of a ‘chicken and the egg’ scenario. The other part of the issue is misconceptions surrounding social media marketing. In actuality, most ‘viral’ content is supported by a hefty marketing budget and friends in high places. Be prepared to pay to play As previously alluded to, the idea that social media is a free form of marketing is a myth. It’s easily customizable and even the least web savvy of marketers will be able to use it. The following is a guest post by Chris Smith. The results?
    [Marketing] Brands in Action: Raising a family of brands « Wisdom London
    That was shelved, as it seemed that it wouldn’t have much longevity in the market, and it’s quite a risky position to take for a new publication. Eventually, it seemed clear that there is room in the market for a quality, niche publication covering the intersection between a number of marketing and creative disciplines, about people not products, with long-form content. Imperica’s audience base is wide, but its core is a group of people in creative disciplines (advertising, marketing and publishing) who are highly conversant in digital theory and practice.
    [Marketing] Sample ‘Paid Owned Earned’ by Nick Burcher
    In the spirt of recommending others , I realised I’d somehow forgotten to mention ‘Paid Owned Earned’, a new book on marketing in a socially-connected world of paid, owned and earned media. And if you’re tempted to make a purchase, here’s a handy link: Paid, Owned, Earned: Maximising Marketing Returns in a Socially Connected World. It’s by longtime digital acquintance Nick Burcher , and rather than talking about it, here’s a handy sample to see if it might be helpful to you: Paid Owned Earned by Nick Burcher. Buffer.
    [Marketing] Where Do You Get Your News?
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Video Presentation Skills | Main | What Does Your Blog Writing Style Say About You?  Whereas, online marketing is available to all of us.   News Mediums Newspapers are still a viable marketing option for small businesses, but they are declining, and there is every indication this trend will continue - as they move online. Radio too is a possible source for small business marketing, but that medium tends to be cyclical.
    [Marketing] Bankers Don’t Leverage Social Value
    After these ingredients are integrated, the product is then marketed, transported and sold for more money that the input costs. This is called financial profit in a system called market capitalism. In market capitalism, no enterprise is allowed to make less money than they consume for very long without being punished. There are no formal inventory of raw social materials , social value added labor, social marketing, transport, storage or exchange of social capital – the social value system is largely irrational. There are two sets of values in an economy. Domination.
  • BILL HARTZER  |  SUNDAY, JULY 20, 2014
    [Marketing] How to Remove in Google Analytics bills itself as “Semalt is a professional webmaster analytics tool that opens the door to new opportunities for the market monitoring, yours and your competitors’ positions tracking and comprehensible analytics business information.” There’s a rogue website that is showing up as a referral in your Google Analytics. ” Okay, fine. But to be honest with you, most likely you do NOT want any traffic from In fact, it’s not real visitors, it’s just a “bot” that is wasting your website bandwidth and costing you money.
    [Marketing] Week in Review: Posts and LIFT Shares, May 3 – 9, 2015
    20 Visual Marketing Strategies To Help You Propel Your Brand Online. THINK : What Making the Bed Can Teach You About Marketing Strategy. Week in Review  May 3 – 9, 2015: Posts and Podcasts from  ConverStations , Armchair Articulations , and LIFT resources shared on Twitter ( @mikesansone ): This Week on ConverStations. METHOD: Before Following on Twitter. Why Repetition Works: 10 Reasons to Repeat Good Content. Small Forward Movements. Businesses You Should Be Following on Facebook. How Small Businesses Can Save Money. Lots of How in LIFT Clips 05/09/15.
    [Marketing] Steve Jobs — 10 Lessons in Life & Leadership
    At one point he worked hard on a device similar to the Palm Pilot, but appropriately killed it to focus on the cell phone market. Not all products under Jobs were the most cutting edge on the market, however consumers perceived them to be. Jobs didn’t want his iPhone team to be muddle with pre-conceived notions around the cell phone market and had the team placed in a separate building. Digital Leadership. It is a sad day for the world when a visionary like Steve Jobs is no longer walking among us. It truly reminds all of us how. short and precious life is. Simplify.
  • TWITIP  |  WEDNESDAY, APRIL 21, 2010
    [Marketing] Twitter Commits Suicide (or Twipocalypse Now: Redux)
    With over 15 years experience in the Internet, Interactive Marketing and entertainment industries, Neal is strongly focused on helping businesses maximize their connections, relationships and results with their customers and clients. Starting as way to communicate and now turning into a marketing, business mode may piss off a lot of users. As a society we have grown to count on Twitter for lots of things such as following our favorite stars, and marketing ourselves … who has a blog that doesn’t have the RSS feed on Twitter? Well, something did happen. Twitter 2.0,
    [Marketing] Wearables in the Workplace
    Are consumers or businesses ahead in the wearable market? Click Here to Subscribe via iTunes. Click Here to Subscribe via RSS Feed (non-iTunes feed). link]. The one stat you need to know. Research last year by Credit Suisse called wearable tech “the next big thing” and predicted the industry was set to grow from around $3 billion to $5 billion today to $50 billion within five years. What this episode is about and why you should care. Wearable technology is an up and coming trend.  What you will learn in this episode. What stage are consumers at with wearable technology?
    [Marketing] New York Times Story on Delhi Traffic Police's Big Brother.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Niche Social Networks Turn to Social Gaming and Social Entertainment Four Reasons Why Gamers Cheat: How to Design Social Games to Optimize Cheating? » New York Times Story on Delhi Traffic Police’s Big Brother Facebook Initiative Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! The online rap sheet was impressive. Lets talk.
  • KIKOLANI  |  THURSDAY, JUNE 27, 2013
    [Marketing] 3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]
    Youtility is marketing upside down. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. But for your marketing to be so useful that people would gladly pay for it, you have to understand what your prospective customers need to make better decisions, and how you can improve their lives by providing it. longstanding favorite of the inbound marketing community, Google’s Keyword Tool  is often used to determine which search terms to include in a paid, search engine advertising campaign. Google Trends. Busines
  • ENGAGE  |  WEDNESDAY, APRIL 20, 2011
    [Marketing] Want Inspiration? Stop Reading Blogs
    How to Avoid Awkward Silence in Your Comment Section What the Top 10 Blogs in Content Marketing Are Doing That You Probably Aren’t. D on’t get me wrong. I’m glad you’re here, but you should strongly consider clicking that little red x in the upper right-hand corner of your screen. Because if you truly want inspiration, you’ve come to the wrong place, sort of. Still here? Then I’ll explain: Get Out of the Echo Chamber and Into the Real World. We in the blogosphere tend to repeat ourselves a lot. The agenda is set, the discussion is framed. It does. And it is.
    [Marketing] Top result in!
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Top result in! June 9, 2009 by Taylor Marek This is fascinating to me. Don’t believe me?
    [Marketing] #99: What is your Question, Derek Media, and Facebook buys Friendfeed
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Sponsored by GoToMeeting, try it FREE for 30 days: [link] Big moves and changes being made in the Business and Technology sector, you will want to sit down and listen to this one. Finances : What is your Question? link] !!
    [Marketing] Social Media Guru Job Opening
    We’re a group of innovators that believe brands deserve more options and better results for their digital marketing dollars. Collaborate with strategists, technologists, creative and SEM experts who are known by the industry to be driving new ideas in online marketing. TouchStorm , a leader in online editorial video, has a job opening for a social media guru. Here is the job description, as recently forwarded to me: Social Media Guru, TouchStorm. Digital video is a shiny toy that delivers fantastic results in the right hands. Social Media Guru. What’s in it for you? Social Media
  • JUGNOO  |  SUNDAY, JANUARY 15, 2012
    [Marketing] The Segregated Internet: The Walled Garden that lives among an Open Source Internet Society
    He referred to a “Web in which content on devices other than PCs, or hidden behind passwords, makes it harder for site developers and marketers to create a unified experience.” While it seems we’re playing nice in the sandbox, there are big players who are slowly creating a greater separation for the purposes of wielding greater control in a largely uncontrollable market. Social, while around for awhile, has been questioned by traditional marketers who need validation of its performance. Thanks to Josh Bernoff of Forrester for bringing this back to light. Enjoy this post?
    [Marketing] Managing Your Brand & Personal Social Media "Friends"
    Smart marketers began to develop guidelines or house rules that set expectations for both sides of the conversation. For the most part, social networks and social media were never really intended for business communications. Expect for LinkedIn of course. Think about it. Facebook, Twitter and even Google+ began life helping people connect to family and friends. In that context it made total sense that you would  "friend" someone you wanted to invite into your digitial world. . Before we knew it enterprises were stepping into the game. Some smartly. Some like a bull in a china shop.
    [Marketing] Every Communicator Needs a Real Camera
    There are many types of visual media marketers are using, from illustrations and graphics to video and photos. In spite of protests by media and pundits , marketers, entrepreneurs and artists alike would benefit from having access to a real camera and photographs. Secondly, garnering equity from other events like SxSW and Social Media Marketing World requires reporting, networking and social sharing. A ton of data out shows the incredible impact visual media makes on engagement rates. Perhaps the easiest visual medium to grasp and use is photography. The Chicago Experiment.
    [Marketing] Five From Five: Scanbuy CEO Sees More Brands & Carriers Moving To Barcode Scanning Apps
    This will be in addition to Verizon, AT&T, Sprint, Telefonica, and America Movil. 4.      Data will become the most important benefits for marketers and the ability to purchase in one-click will be one of the primary experiences for consumers after the scan. 5.      Most retailers will have a barcode scanning feature embedded in their mobile apps to give consumers relevant content. We conclude our series of five innovators in mobile codes (and the year 2010) with Mike Wehrs, CEO of Scanbuy. Mexico, Chile, Spain, Italy and Denmark. So please check back! Barcodes Mobile Advertising
    [Marketing] Facebook’s Zuckerberg to Focus on China
    “Mr Zuckerberg came to get a better understanding of  China’s Weibo market,&# Sina said in a statement. Chinese social networks RenRen and QZone are the dominant players in the market. According to the data from  Analysys International Enfodesk , social game users in China are around 85 million.  By 2013 this is estimated to equate to a market potential of $431 million. If Facebook were to team up with Baidu or Sina they would be strong alliances against Facebook’s current and foreseeable competition of Google and Twitter in other markets.
    [Marketing] Best Time to Post
    When I was the Head of Marketing at Travelzoo our production team always sent out the Top 20 e-mail list to the 21 million subscribers on Wednesday at roughly 11 am. Often times it’s not what you post, but when you post. The most important thing is to still post great content, however you can severly hamper your great content by posting at the wrong time. General guidelines: Tuesday, Wednesday and Thursday are your best days. Saturday is the worst day. Holidays are slow traffic days (except commerce sites). 10 am – 11:30 am and 1 – 3:30 pm are great times to post.
    [Marketing] How to Grow Your Mailing List With Cash & Other Incentives
    After attending an awesome conference on email marketing strategies, it seemed timely to publish a sponsored review for a company that helps you grow your mailing list. For example, if you sell three products: one on content marketing, one on SEO, and one on social media, you can ask the following. Incentivibe helps bloggers and businesses run contests in order to build their mailing list. The best part? You get to give away a $500 cash prize or item – and all it will cost you is $25. How It Works in a Nutshell. Then Incentivibe chooses the winner from those nominees.
    [Marketing] I Have Something To Share With You, But It’s Only Available for 72 Hours
    It will come back on the market, but that might be a week from now, two weeks, or not until next year. I don’t know how many people will sign-up, so it’s available for 3 days then it’s gone. I’ll also be removing the last three blog posts from this site. The whole point of the product was to show you exactly how I make a living online with affiliate marketing and to give you the best support anyone has ever offered in this kind of course. New tools I use that have helped me refine my affiliate marketing process. Social Media
    [Marketing] Where To Eat If You Don’t Get The Job At Google (Infographics)
    Some of the leaders in this industry, based on sales are: Qdoba, Boston Market, and Panera. If you like Google and food, you are going to love our two new infographics. Our first explores what it takes to get a job at Google, so those of you interested: pay attention, because it is not easy. You will literally be one in a million applying and if you do get a shot you may be interviewing for months. If you don’t get the job, treat yourself to some good ole’ grub. Our next infogrpahic investigates the power of casual dining. What Does it Take to Get a Job at Google?
    [Marketing] 7 Tricks for Successful Social Media Branding
    If you’re a marketing professional, you probably know who your brand’s target audience is. Your social media page should match all of your other marketing materials. It’s every social media marketer’s dream to have an engaged and talkative audience. Once this dream comes true, though, many marketers fail to keep the communication going. Perhaps the most important thing to remember is that no marketing campaign is going to be perfect from the beginning. An essential part of branding a business is developing and maintaining an online presence. Photo by Geralt.
    [Marketing] AOL Bets On Social Navigation & Open Source; Why People Will Power Location Apps
    And then there is the business that can be made when you connect hyperlocal mapping data (including location and information about local businesses) with mobile marketing and advertising. Social and mobile are combining to create some amazing experiences. From location-linked games to social shopping schemes , there is money – and competitive advantage – in harnessing location information to power our interactions with the people and communities around us. Open source mapping & AOL. Top of the list is open source. Interview with Randy Meech. Involvement & motivation.
    [Marketing] 5 Reasons I Should Get More Comments than Gini Dietrich
    Michael Schechter is the Digital Marketing Director for Honora Pearls, a company specializing in  freshwater pearl jewelry. Today’s Coup de Blog is written by Michael Schechter. Every day, Gini Dietrich leads you to believe that she is kind enough to provide others an opportunity to give their voice on this blog; to share in her audience. This is a flat out lie. Having been a long time reader of Spin Sucks, there is one clear and, frankly, sinister intent for Gini’s so-called generosity… she gets to trounce us all in sheer volume of comments. But why not try something new? Agree?
  • COVISIO  |  TUESDAY, JULY 14, 2009
    [Marketing] The ROI of the $3000 Podcast
    He enjoys technology marketing, innovative thinking, and living by the sea. Alex is the main contributor of the On the Scene marketing blog. They provide a terrific way for vendors to tap industry experts who are almost always willing to share their insights to produce a high quality piece that will bring value to their target market. Paul Dunay, one of my favorite bloggers, recently posted 5 Tips for Optimizing your Facebook Marketing. Technorati Tags: marketing content , Podcasts , ROI , web 2.0 « Email Marketing – Still Friend or Foe?
    [Marketing] Social PR: Learn About Tools You Can’t Afford to Ignore
    Have you heard the buzz about social media’s impact of business, public relations and marketing? It’s no secret anymore. Consumers are engaged, they are talking about your products and services, and they are doing that online. To have an effective strategy, you need to know what tools to use in a public relations campaign. Your public relations efforts demand it, and your bottom line is screaming for it. Luckily, I’m teaching a series of courses through the Ivy Tech Workforce Economic Development program this Spring. Twitter. Facebook. YouTube. Belkin. Comcast.
  • SPIN SUCKS  |  TUESDAY, JULY 5, 2011
    [Marketing] The Power of Social Over Search Engines
    If, as a marketer, you can come to grips with that and leverage it, you have a great competitive advantage. Today’s guest post is written by Paul Sutton. How long do you think you could go without using an Internet search engine? asked my friends and networks the question, and two thirds of the people I asked said that, on average, they use a search engine more than 10 times per day. They don’t think about it, they just do it. And they have total faith in the results they receive. Think about the power and influence this gives search engines over the way we see the world.
    [Marketing] Social media monitoring review 2010: Why the location of social media conversations is not always what it seems
    Brands are generally interested in where the conversations are originating – a brand looking to understand sentiment about its product in the Argentinian market, for example, is probably less interested in conversations happening in the Phillipines or Spain, even if they are all in the Spanish language. This is the fourth post in our Social Media Monitoring – 2010 review series. In it we’ll be looking at the  location of conversations. The smallest number of conversations was found by Biz360 and the largest by Radian6 – over 11x the difference. Well sometimes. Using the URL.
    [Marketing] Prospecting the Social Customer
    Relationship marketing is the building and maintaining of good relationships with customers. Jot down the clear link between CRM, relationship marketing and lead nurturing. Take also notice that you can apply the definition of CRM, in a slightly different form, on marketing automation. That influence sphere can be wider than ever for those who integrate social media marketing in their communication and cross-channel marketing strategy. Tags: CRM Sales Social media marketing That is the simple definition. Easy too. prospect is a potential customer.
    [Marketing] How Search Engine Optimization Adds Value to a Website
    And, as someone who has been actively practicing organic search engine optimization since 1996, I am probably just as qualified as anyone else in the search engine marketing industry to tell you about the benefits of search engine optimization. Organic or natural search engine optimization is the art of optimizing your existing website so that it’s more search engine friendly and optimizing your off-site website marketing plan so that your website is found in the search engine results for keywords that people search for that are related to your business. Digg this!
    [Marketing] The ‘Way’ of TheWayoftheWeb
    Or to put in another way, we provide content and content marketing, search engine optimisation, social media marketing, accompanied by the tuition and insight into how this impacts the business as a whole, beyond plans to publish a blog post per day or five tweets a week. It doesn’t mean that we don’t handle ‘straight’ SEO work, content outsourcing or social media marketing, but it means that we work harder to align that as part of the overall business, no matter what level of investment is being made. It is bad when one thing becomes two. Buffer.
    [Marketing] Digital trends round-up – June 2014
    Powatag is an integrated marketing and mobile payment system that uses triggers embedded within adverts to direct shoppers to an app where they can make a purchase. Linking up the various marketing touchpoints and giving shoppers the chance to buy everywhere, will Powatag help retailers get closer to providing a seamless, omni-channel experience? Each month we bring you the  FreshMinds  Digital Trends Round-Up – a summary of  innovations , new technologies and the  latest digital trends  to help you navigate today’s fast-paced, tech-enabled world.
    [Marketing] 5 Reasons You Should Rebrand Now
    The book is still a staple to understanding the concepts of emotional branding and marketing, even though it was written over a decade ago. Phil Daniels of Tactic Marketing said it best, “As a company grows, its brand can change and stand for something different from its humble beginnings. You believe your opinion is more important than the market. Examining sales and market share can provide significant insight into business success. It is important to understand what we mean by “branding” before diving into the warning signs. Everyone has the best customer service.
    [Marketing] Return on Influence: 5 Questions with Mark Schaefer
    Thankfully, Mark Schaefer analyzes social scoring in his new book Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing. His well-known blog {grow} , has been named one of the AdAge Top 150 marketing blogs in the world. How can marketers target influencers who are relevant to their offerings, rather than just users with large followings? think a lot of people get caught up in the emotion of the thing and are not seeing the underlying science and marketing trend dispassionately.  And that mindset leads to success. Mike Lewis.
    [Marketing] How Checking Your Writing Makes You A Better Blogger
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Regardless of whether it was a careless stroke by the artist or not, what just happened? Instantly your liking of the painting took a hit. Please double check your work! Here are a couple tips to remember: 1.
    [Marketing] Show 481 - Advice on Better Writing and Living
    The Engaging Brand podcast  covers  social marketing , business ideas and  brand marketing tips. The Engaging Brand podcast covers social marketing, business ideas and brand marketing tips. Remember as a subscriber  you can download 30 Lessons on  Social Leadership Powers  - the new ebook for just 99p using the discount code ilovebob. This week Anna Farmery speaks with author and speaker Jeff Goins. We discuss. How writing is ''words with intention''. How writing requires intention for the ''why'', the ''what'' and who you are writing for. The Writers Manifesto.
  • ARI HERZOG  |  SUNDAY, JUNE 26, 2011
    [Marketing] Helping You Communicate Better
    Beth Kanter, Geoff Livingston, and Kami Huyse comprise the leadership team of Zoetica , a media organization providing marketing communications and other marketing-related services to nonprofit organizations and socially-responsible companies. My sole proprietorship, aided by a team of individuals who provide complementary services, provides a mix of editorial and social media marketing services to nonprofit and public sector clients. Visit 451 Marketing , Abraham Harrison , Mechanica , or Schneider Associates to get a taste. Marketing business
    [Marketing] Customer Relationship Management (and CRM) is Going Social
    That’s why I was thrilled to join marketing and analytics superstars Leslie Poston , author of Social Media Metrics for Dummies and founder of Magnitude Media , Paul Gillin , B2B marketing expert, and Taulbee Jackson , CEO of Raidious , for CRM and Marketing webinar hosted by Social Media Today. encourage you to check out the full presentation, moderated by CRM expert Brent Leary , titled “ Next Generation CRM: Social Media Management and Marketing ”. Over the last five years, a shift has occurred in customer relationship management. Taulbee echoes this sentiment.
    [Marketing] Is Social Really That Important?
    Any particular platform, tactic or channel may fizzle, but the fundamental concepts are part of the new marketing landscape. All businesses have recognized that social media is here to stay. WRONG! In a recent interview with Kyle Lacy on this blog, the lead question was, “Now that most organizations have recognized that social media is here to stay – how will organizations train their staff?” ” I want to address the premise of that question rather than the answer. Not all organizations are businesses, so let me limit my scope. think many are hoping it goes away.
    [Marketing] Not Tracking Social Media ROI is Your Fault
    Drive Social Media ROI with Content Marketing. These software packages “tag” the lead by link and source, and enable your sales and marketing teams to ascertain total booked revenue that came from particular social initiatives. Broadening the social media ROI conversation to include current customers also spotlights the extraordinarily important (and monetizable) benefits of socially-enabled customer service, product development, and market research. Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. ” white paper.
    [Marketing] Why do so many change efforts fail? Bad implementation and embedding
    The CEO, Finance, and Sales & Marketing are key roles / departments which need to lead the change – and leading from the top-down is crucial. Photo credit: Having previously written about innovation  and  leadership  following Open University Business School  events, I went to another one recently on the topic of change management. According to research, over half of change efforts fail (52%) – but what’s the main cause of failure? So how can companies improve the change implementation process? 1.  Provide effective strategic leadership. Invest in smart peop le.
    [Marketing] Ronin
    Others simply go on to lead schools of thought, marketing themselves to other free agents as “thought&# leaders. These marketing “dojos&# can become quite large, but many times they are not battle tested. The best schools take their words as a responsibility to the market place, sharing research, experiences and real market examples. Ronin – A lordless samurai, especially one whose feudal lord had been deprived of his territory. There are many of us today, many more than 25 years ago, even 10 years ago. It’s not an easy life. Some are not.
  • JEFF KORHAN  |  MONDAY, APRIL 18, 2011
    [Marketing] Engage and You Will Get What You Want
    If you learn how to apply this principle to your content creation - you will be more effective with your social media marketing. It's also a great way to approach your social media marketing - creating a new article, video, or Facebook page or blog post. One of the secrets of the universe is you get what you most and least want. . Jump and The Net Will Appear. When speaking to an audience, I have learned that when I trust my expertise and preparation, the right words will come to me. What often happens is I deliver something better than what I prepared, and that's pretty exciting.
    [Marketing] Buying & Selling Websites for Profit: An In-Depth Guide
    The reason for this is that usually there is a large marketing campaign prepared for when these products launch and many affiliates send emails to their lists. Before you do put a site up on the market try to find other ways it can be run if it is originally growing simply because of the work you put in. Home What the F ? Cloud Living Say "Hi!" genuinely feel that the internet is one of the best places to invest your money and get a great ROI if you know what you’re doing. Those who want to invest in websites browse for and purchase the types of sites they want. Cheers!
    [Marketing] Social Media - Learning From Each Other
     A thank you post to the great people who generously participated and gave of themselves to create a "real time social networking" environment last week at the American Marketing Association Social Media  Bootcamp in San Antonio. Our day and a half together ended as, it began, with people learning from each other. With their permission, here are some of the take aways and lessons learned from our concluding exercise.  especially prez Casidhe Meriwether and Sheila Dunn who handled on site logistics.
  • TWITIP  |  THURSDAY, MARCH 18, 2010
    [Marketing] 10 Features I Want to See in TweetDeck
    We realise that there is a lot of competition out in the market and we know we need to stay on our toes to maintain our position as the number one desktop client. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Neal Wiser @nealwiser 10 Features I Want to See in TweetDeck 37 I have a love/hate relationship with TweetDeck. To be sure, some of those issues involve Twitter itself earning Team TweetDeck kudos for dealing with the limitations of the Twitter platform. Hell, yes!
    [Marketing] Week in Review: Posts and Podcasts Nov 23 – Nov 29, 2014
    Thoughtography) Coaching Calls Designed for a LIFT Giving a Gift of Growth A Poem of Gratitude for Small Business 8 Tips to Creating a Small Business Holiday Marketing Plan Big Lists for Big Planning, Launching, and Reading Captions, Releases and Inside-Out in LIFT Clips Better Inventory and Content in LIFT Slides SmallBizTracks Daily Podcasts you many have missed this week: SBTD Episode 118:  Losing Your Motivation as a Business Owner? One way to do this is by combining your blog posts or other content into a week in review on  SlideShare. Consider leaving a comment!
    [Marketing] Pitch Black: The Original Social Sensory Experience
    Its a great case study for social, live streaming and sensory marketing all happening together. Cast your mind back to 2000. Can you remember what the internet looked like and how it was shaping up? Google was on the rise, Hotmail was booming and social media, well that was a completely unknown area or term. Of course, there were social media and social networking sites, but they hadn’t been named as such. They were simply places you hung out, chatting. The year was 2000, the film was Pitch Black. The problem? Trailers of Pitch Black had been booed at the Cinema. The solution?
    [Marketing] Social Media Merging Of The Minds
    Social Media Network - Marketing Social Media, Social Media Network, SMN, Social Media Network Online, Online Reputation Management, ORM, Digital Space, Interactive, Web, Blog Advertising Marketing, Buzz, Affiliate Marketing Program, Freelance, Mobile, Data Understanding, Business, Technology, CRM, Consumer, Direct Marketing, Mass Communication, Sell Online, Sell Products Online, Money, Home Jobs, Shopping, LifeStyle And More Social Media Network - Marketing by Pervara Kapadia is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0
    [Marketing] Social Media - Oh My God Where Are My Followers!
    Social Media Network - Marketing Social Media, Social Media Network, SMN, Social Media Network Online, Online Reputation Management, ORM, Digital Space, Interactive, Web, Blog Advertising Marketing, Buzz, Affiliate Marketing Program, Freelance, Mobile, Data Understanding, Business, Technology, CRM, Consumer, Direct Marketing, Mass Communication, Sell Online, Sell Products Online, Money, Home Jobs, Shopping, LifeStyle And More Social Media Network - Marketing by Pervara Kapadia is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0
  • LOUIS GRAY  |  FRIDAY, MARCH 25, 2011
    [Marketing] Texty: Texts From Google Chrome Via My Android Phone
    Find the Texty Android app on Android market and install it on your phone. The past few weeks, I have been texting from my Android phone a lot more than usual, and I haven't even had to touch the device, thanks to a smart application that leverages the marriage between Google Chrome and my mobile OS to send messages directly from my browser to any phone number - making a text as simple as posting an instant message or a new entry in a chat window. Recent Texts Between My Wife and Me (In Texty) If you are one of the early testers of Texty, getting started is very easy.
    [Marketing] PRSA Response to PR Definition Criticism
    And helping current and future business leaders understand and appreciate the vital role of reputation management in their marketing mix. 4.     They aren’t particularly “modern.”. Today’s guest post is written by  David C. Rickey , chair of the PRSA PR Defined Task Force, in response to Redefining Public Relations by Gini Dietrich. With the release of the three final candidate definitions for public voting, and with the winning definition to be adopted by PRSA, more strong opinions now are being expressed. You hate them. Sweet mother of confusing sh*t.”. Public. Communication.
    [Marketing] Fails, the Center of the Universe, Automating, and Tracking Traffic from Social: 6 MUST READ Posts This Week
    Keep a list of the digital marketing tasks that you do today and over the next few days and determine if they are repeatable tasks with predictable outcomes. Just another quick roundup of MUST READ posts you may have missed: 1. What Does a Washington Post Blogger Resigning Say About the State of Digital Publishing? Maggie McGary) – Maggie has that knack of pushing through to the harder questions when everyone else (including me) just buys what we’re told. ” Everyone knows that the traditional publications model is dying. socialbiz. socialbusiness. Here’s your homework.
    [Marketing] Sydney Social Media Course – 3 Days with Laptop
    Workshop Facilitator:  Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media” Author of Social Media Revenue, Laurel has consulted globally including with Singapore Government and Middle East Broadcasting, and in Australia, with Westpac, Sony, local, State and Federal Government. We look at transactional based APIs (selling on Facebook) to Freemium (free and plus premium tiers) and marketing intelligence. Sydney social media course 2013. Set them all up in 3 days.
    [Marketing] Use Social Media To Adapt To Your Tribe’s Needs
    Would they just accept that their market was fading and the society was on their way to death? Tweet There are more than 500 million active users only on Facebook, which means there is no question that social media is a gateway to reach out to potential customers. Those targets groups you want to reach are out there. So the question is rather how you should use social media to find them, listen to them, get them interested and to turn that interest into action. This is how The Swedish Church did it. Find the tribe. Surveys showed that the Swedish people prays. A lot. Online. The results.
    [Marketing] The Difference Between Data Visualization and Infographics
    Infographics is a cross between DataViz, journalism, and marketing. DataViz = pretty charts, Infographics = pretty pictures. They aren’t the same. There are a lot of different ways to present visual information on the internet. DataViz takes information people want and presents it in a way that is easy to understand at a glance. Infographics use multiple data visualizations and strategically chosen words to tell a complex story in a simple, visual way. You may think they are the same thing, but the terms cannot be used interchangeably. What is DataViz anyway?
    [Marketing] What's in a Name?
    Marketing savvy, stunt or stupidity? The iPad. Unless you were in a coma, you probably heard about the launch of Apple's new tablet. larger version of the iPhone, at 0.5 inches thick, 1.5 pounds, $499 (base model) + a $29.99 unlimited data plan, it's pretty impressive. You can read all about the reveal and product specs over on Engadget , who covered it live. There's an interesting subplot going on here, though. The hype around the event was palpable - even the Wall Street Journal noted "Last time there was this much excitement about a tablet, it had some commandments written on it."
  • KIKOLANI  |  MONDAY, MARCH 28, 2011
    [Marketing] 7 Ways I Make Money Online
    Affiliate Marketing. Ah, good old affiliate marketing. If people like the design of your site and they are in the market to get a theme, then your own site makes for a great conversion. Unlock Your Marketing Genius to Make Money Online. Making money online is a hot topic, and it is one I get asked about frequently in a variety of forms. How do you make money online? How can I make money through blogging? How long does it take to become a professional blogger? So today, I will answer the first question which should give you some ideas for the second. Adsense.
    [Marketing] The Most Hated Man on Twitter « The Spinks Blog
    The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals The Most Hated Man on Twitter Honestly, I’m surprised this didn’t get more buzz. We’ve seen celebrities utilize their twitter popularity for good causes. Drew Carey and Drew Olanoff combined forces to raise money for Livestrong. Ashton, CNN and Oprah had their exciting  fly net twitter race thing. Daniel Tosh used twitter a little differently. You can watch the whole video it here. Within seconds, James’ reply stream was flooded with messages of hatred and anger. Reply Davina K.
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