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    [Marketing] 4 Ways the Twitter You Know is Changing Forever
    This is going to dramatically increase costs for brands using Twitter as a major part of their social marketing program, as paying Twitter to increase distribution will join paying Facebook to increase distribution as teeth-gritting must-dos. 4. Ways the Twitter You Know is Changing Forever is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Twitter is on its way to becoming something entirely different. At that point, Twitter became less about you and more about what’s worthy of attention. Twitter as a Ratings Service.
    [Marketing] 6 Critically Undervalued Social Media Success Metrics
    Perhaps more than any other marketing metric, the number of people that are searching for your brand on Google serves as a catch-all metric for market awareness. In many ways, social media and your other marketing efforts create demand, which is then harvested via searches. People who say social media isn’t measurable aren’t looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. The challenge isn’t measurability, it’s knowing which measures are meaningful. Daily Story Feedback. Klout.
    [Marketing] Chartiy Uses QR Codes to Increase Donations
    Specifically, with demand for emergency food at record high levels, City Harvest is reaching donors with an innovative advertising campaign that uses technology commonly used by for-profit marketers but new to fundraisers. They allow nonprofits to interact with their donors by exchanging engaging content,” said Irina Skaya, marketing manager at Horizon Media. “QR codes can be used without monthly running costs and function without limiting the dollar amount donors give to the nonprofit.”. As a result they will deliver 8.5 million pounds of food this holiday season. Donate.
    [Marketing] 50+ Social Media Comics And Cartoons For Use Your Presentations
    Have You Experienced A Social Media Kneejerk Old School vs. Modern Marketing Are You Jumping Headfirst Into Social Media Without A Plan? I have been publishing my social media cartoons and comics for a while now and I often get emails or tweets asking whether someone can use one of my comics in their book or presentation. you can use the comics or cartoons that you find on as long as you provide attribution back to either the original blog post where you found the comic, or to my root domain.” Just make sure you provide that link back. Cheers!
    [Marketing] What is Enterprise 2.0? The Basics
    will happen and companies are going to evolve or they will die.  A similar debate happened around the whole “social media&# space where a few of us were screaming that social media is going to change how brands market and build relationships with their customers.  Companies such as Southwest and Comcast have dedicated a good amount of their budget to social media and some companies such as Volkswagen have cut their traditional marketing budgets entirely and shifted them to social media.   Some of you may have heard the term “Enterprise 2.0″ How would you do it? 
    [Marketing] The Small Business Toolkit for the Social Customer
    You can even run your e-mail marketing campaigns from a CRM platform. I’d recommend starting with something like Salesforce; packages range from $5-$125/person/month (for the enterprise version). You can also check out Infusionsoft which is a bit of a marketing automation suite at around $200-$500/month. mail Marketing. decided to put together this little social customer toolkit to help small businesses get started with engaging the social customer. Customer Relationship Management system (CRM). Social Channels. Monitoring Solution. Technology Integration.
    [Marketing] Riff App: Build Community and Have Fun
    We talk about the importance of storytelling in content marketing constantly. Market Research. By Laura Petrolino I’m super excited about the new Riff App ! Now, I don’t often get really excited with new social media innovations. At least, not at first. In fact, my mom will never let me live down the fact she is the one who first told me about Twitter and I brushed her off condescendingly, “Oh silly mother, that’s stupid. No one will use that Twitter thing.” ” Or something to that effect. Thanks Mom! What is Riff App So what is Riff App ?
    [Marketing] As Organic Reach Dwindles, Content and Paid Media Take Center Stage
    Those days are gone – but that doesn’t mean digital marketing isn’t valuable, it’s just presenting marketers with a different question: should we rent or own A (not so) long time ago, people looked out across the digital landscape at Facebook, Google, and the likes and saw a wide open land of opportunities that, at the time, didn’t have a large price tag attached to them.
    [Marketing] Massachusetts Tops Twitter Usage
    Recommended Book: Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Melissa Miller and the great folks at Hubspot ran some recent analysis on Twitter by U.S. State to determine which states had the most active Twitter users.  The top 3 states with the most Twitter usage are  Massachusetts, Washington and Oregon, each with usage over 60% higher than the average.  The bottom three states are Mississippi, Montana and West Virginia.  For comparison Massachusetts was +69% while Mississippi was -58%.
    [Marketing] Who Owns Your Brand's Social Story?
    Some are even implying that customer sentiment is the only real key driver for marketing success.  In my opinion, this is going a bit too far. In fact, they play the same role as the customer.  We (I’m a Marketing Veep) spread the brand story just like customers on Twitter.  photo credit: paularps Tagged as: Brand management , Marketing and Advertising , Social Media Written by Stanford Im Stanford and I want to help you stoke your passion, spread your message, and help your blog get noticed and promoted. by Stanford on May 13, 2010 Spread it! Do you agree?  You too!
  • VIPER CHILL  |  MONDAY, JUNE 6, 2011
    [Marketing] The First Ever ViperChill Income Report
    In the last few weeks, ViperChill was ranked 9th in a list of the biggest marketing blogs in the world, just ahead of blogging powerhouse’s like Seth Godin and Aaron Wall of SEOBook. It’s been 18 months since I launched this blog and what a great 18 months it has been. ViperChill has almost 16,000 RSS subscribers (thank you!), over 3,000 people are signed up to cloud:niche and there are over 8,500 comments now posted on this blog. Keep in mind that there are only 83 blog posts here, so that’s well over 100 comments per post on average. Why I’m Sharing My Income.
    [Marketing] At it's ? Social Media Is Our Teacher.
    Clara Nelson, one of the awesome project managers at the American Marketing Association, understood the concept. Diva Marketing is part of an online influencer network for MNS Business on Main. One of the aspects of social media that I like most is what is at the very ?. Try as we might (and we certainly keep trying!) we can't corral it. Social media is not the beautifully wrapped box you might have opened last week. It's not the gift that you knew exactly what to expect from the shape or size of the package. The paper is held together by all sorts of different tapes. or not.
    [Marketing] Revealed: Behind the Scenes of My Premium Product Launch
    There’s a much bigger market we can help, and a ton of additions that we’re working on to make it even better. The next step now is to continue to make those changes, and then focus more on the marketing side of things. I’ve been very hesitant to promote the plugin much due to the number of emails we were dealing with, but the plugin is now running perfectly on hundreds of blogs so I’m ready to start focusing on conversions. Dozens of people from around the world got in touch just to let me know how cool they thought it was that I actually got to do this.
    [Marketing] The Social Spark: Strategies to Increase Social Engagement
    Engagement with your audience is one of great advantages of social media marketing, but creating meaningful and advantageous conversations is as much an art as it is a science.  Rewarding fans for their passion needs to be a staple in every marketer’s toolbox. Share your successes, hiccups, and proven practices on this blog, on  Twitter  at hashtag #AwarenessSMM, on Facebook at  Social Media Marketing Best Practices , or LinkedIn at the  Social Media Marketing Mavens Group. Engagement increases brand loyalty and public conversations can serve as free advertising.
    [Marketing] How brands can use Instagram and other mobile photo sharing applications today for customer engagement
    While the popularity of mobile photo sharing apps seems to be growing, I believe we will see more brands use photo sharing applications as another tool to engage with customers or gain new customers or as another marketing channel. The only thing left now is monetization, brands and agencies start seeing opportunities to use photo sharing apps as a way to increase customer engagement or for marketing and when they do… please do not call it social media. Tags: Featured marketing social networks Burstn instagram Mobile path photo sharing applications picplz treehouse
    [Marketing] The Truth Behind Branding In The Digital Media Age
    All of this is true, but it doesn't strike at the core challenge: if brands want a better brand experience for consumers in these digital marketing channels, at what point do we all agree - as a marketing industry - that we have a ways to go in ensuring that the advertising matches the user experience? The problem comes when marketing professionals see the glass as half-empty instead of half-full. Think of it this way: as a marketing professional - in this day and age - there will probably never be another moment in time like this for our profession. Impact. ad unit.
    [Marketing] How to Really Control a Screen in Times Square
    Unfortunately, it turned to be marketing ploy for the movie “ Limitless “, where Bradley Cooper takes this miracle drug called NZT and gets super smart. Back in March 14, 2011 there was a man claiming that he knew how to hack video screens on Times Square and to prove it posted a YouTube video. So it is really possible to really control a screen in Times Square? Apparently, Adi Isakovic, a 27-year-old entrepreneur, is able to do that with his product, TubeMote. Check it out: Share this on Facebook. Tweet This! Share this on LinkedIn. Stumble upon something good? Digg this!
    [Marketing] Guest post: How to get targeted traffic from Quora and Yahoo Answers
    Marketing your blog or website is key to its long-term success. The following is a guest post by Catie Keeler. Her bio is at the end of the article. Finding ways to increase your traffic will help you increase your sales and protect your brand longevity. Quora and Yahoo Answers are both simple question-and-answer sites. [.]. Branding Guest Posts Quora traffic building Yahoo Answers
    [Marketing] Recap: PRSA Digital Impact Conference Day 1 « The Spinks Blog
    The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals Recap: PRSA Digital Impact Conference Day 1 I was invited to attend and cover the PRSA Digital Impact Conference in NY this week.  It was packed with PR professionals and business owners looking to wrap their heads around the digital innovations that have warped the traditional field of PR in the past year. The speakers that I listened to provided content that ranged from beginner level basics, to a sort of “mid-level&# understanding of the social space. Jeremiah Owyang kicked it off.
  • SOSHABLE  |  FRIDAY, AUGUST 19, 2011
    [Marketing] Everything You Wanted To Know About Getting A Social Media Job
    Most jobs require a degree in marketing, communications, or something else – they aren’t looking for social media majors. If you have ever thought about getting a job in social media and thought, “It couldn’t be that easy to get the job and it probably sucks worse than I think,&# you’d be wrong on both counts. Getting the job is easy. Enjoying the job is easier. Doing it well is another story altogether, but we won’t cover that here. What we will talk about is getting the job itself. That’s where the similarities end and reality hits.
  • ENGAGE  |  TUESDAY, APRIL 15, 2014
    [Marketing] Staying Relevant with Social and Content in the Battle over Breakfast
    In addition to the war on breakfast, the company is also using targeted content marketing in its pursuit of millennials. So what can your company learn from all of this marketing mayhem? Know and understand your brand identity —Taco Bell’s foray into the breakfast game shows that the company sees potential for growth in the breakfast market. Be aware of influencers and users —Know who to involve and include in marketing campaigns to properly target and lock in your audience. In case you missed it, my colleague Kari Redfield explained the battle in a post last week.
  • ENGAGE  |  FRIDAY, AUGUST 12, 2011
    [Marketing] Is Your Content Worth Stealing?
    Image: takomabibelot ] If you liked this, try: 5 Powerful Stats That Make Content Marketing Worth Drooling Over Is That Your Blog Talking to Itself in the Corner? I hope you steal this blog post. There won’t be an alarm that goes off. The Feds won’t come to get you, and no one will probably ever know that you did. It’s not a trick, it’s not a trap, and it’s not a lure. actually want you to. Because that means I’ve done my job. The Question and Answer Economy Your audience has a series of ongoing questions that they must answer in order to do their job. Your content should provide this.
    [Marketing] 11 Lessons For Social Media's Future
    To that end, we need to also discuss not how social media becomes a strategy of its own, but rather how it enhances and reengineers existing efforts, from customer service initiatives to marketing, product development, and how we recruit and retain talent. 3. Social media is a key part of the answer to your marketing, PR or customer service initiaties, but it is not an answer in and of itself. 2. For a small business like mine, devoid of a sales & marketing department, social media has become a vital (and FREE!) link] Thought provoking marketing! Too rigid?
    [Marketing] Advertisers: Super Bowl’s real competitors
    With 30-second Super Bowl spots commanding as much as $3.5M, marketers are relying more heavily than ever on social media. So reports the Financial Times (and others). Advertisers aren't replacing broadcast with social media -- they're integrating the two for more impact. The real change, as the Times alludes, is to
    [Marketing] 3 Cunning Blogging Lessons From the Game of Thrones
    HBO provides the distribution and creative marketing muscle to turn ideas into iconic programming. The entertainment incubators are dominating this market. Our go-to tool is blogging and content marketing.  The Unexpected is the only Silver Bullet. I’ve been a marketer for 20 years and a people watcher for 40.  I’ve learned that doing the unexpected is the only sure way of getting your attention.  The season finale for Game of Thrones was a game changer.  Almost no one saw the Red Wedding coming and viewers are wondering what’s next.  Here it is -.
    [Marketing] Going Beyond Social Media Reach
    But there’s still a demand market based on personalized experiences, experiences with companies that feel like they’re well-tailored to our needs as customers, and backed up without outstanding service and delivery. We just passed the 500 mark in Twitter followers the other day, and I had a frisson of excitement, but then reminded myself that a fairly large group of those followers are “internet marketing&# professionals who promiscuously follow anyone with the word “social&# in their profile description. Our fans. Followers. Subscribers. Impressions.
    [Marketing] Fast Casual Social Media Top 10 [Infographic]
    Using social media as a marketing tool is a must in today’s restaurant world, but some are more savvy than others. Check out the infographic below presented by to see the top fast casual restaurants in social media. Fast Casual Social Media Top 10 [infographic]. Compliments of Infographics
    [Marketing] PPC For Small Business – Are You Attracting The Wrong Traffic?
    When competing for keywords, some business owners, especially those new to paid search marketing, head straight for the cheapest keywords. Small business owners often feel a little overwhelmed when it comes to advertising online. Banners are not big converters, social media can be time consuming, and paid search expensive. When a small business owner does run an advertising campaign, the most common complaint we hear is that their campaign was a complete flop.  The problem is obvious – these sites are attracting the wrong traffic. Keywords relate to relevance.
    [Marketing] Novel Ways to Blog and Not Go Broke
    Content Marketing Ideas You Should Steal from Coca Cola . The theme this week was about blogging for profit and pleasure. believe that Social Media wasn’t meant to be a poverty pact and this week’s articles allowed my red-blooded capitalist alter-ego out of the closet. Otherwise, SOPA slowed things down this week. Most of us were focused on stopping “The Man” from being naughty.  I’ve got my fingers crossed but it looks like our freedom is intact for another week. Let’s get to it. These folks are blogging their hearts out and  asked for my help.
    [Marketing] The Influence Project: A Social Media Experiment
    Some how it will reach you, if at least by one touch.  - Viral Marketing +1 Whether you like it, hate it or don’t care about the idea at all, one thing is for sure and that’s the fact that if you never knew about Fast Company, you know about them now. Home It’s Josip Archives Let’s Talk The Word on the Web The Influence Project: A Social Media Experiment Written on July 7, 2010 by Josip Petrusa 0 Comments Tweet Share Save The online world is exceedingly becoming a natural aspect of everyday life. They become increasingly dependent on each other. There could be a backlash.
    [Marketing] The Influence Project: A Social Media Experiment
    Some how it will reach you, if at least by one touch.  - Viral Marketing +1 Whether you like it, hate it or don’t care about the idea at all, one thing is for sure and that’s the fact that if you never knew about Fast Company, you know about them now. Home It’s Josip Archives Let’s Talk The Word on the Web The Influence Project: A Social Media Experiment Written on July 7, 2010 by Josip Petrusa 0 Comments Tweet Share Save The online world is exceedingly becoming a natural aspect of everyday life. They become increasingly dependent on each other. There could be a backlash.
    [Marketing] CEO’s Know They Need a Social Game
    With billions of people using social media, it has quickly risen to the top as one of the best ways for companies to advertise, market their brand and gain exposure. YouTube is easily one of the biggest markets to advertise on as the proof is in the numbers – people clearly like watching videos. Top CEO’s know that social media is no longer an option if they wish to stay in business, it’s a must. With so many platforms to choose from and so many different ways to go about advertising with social media, it can be tough to know what to do.
    [Marketing] A Dandelion Thought.
    how often do we add social media elements to our marketing strategies without taking into consideration how it will impact other departments e.g., customer service? no social media marketing genius a short post on a passing idea before the wind blows it away. One of my guilty pleasures is watching food TV shows a la the Food Network. I'm no chef but I do ? to cook and ? these these quasi reality shows. my secret dream is to be a judge on the Iron Chef. . Recently I was watching the new show Sweet Genius. One of the contestants added apples to his baked dish. So I got to thinking.
    [Marketing] 4 Simple Steps to Finding Perfect Freelance Writers
    Sure, at the outset, you may be the marketing, accounting, sales, and support departments all rolled into one, but as the company grows, you will need help – especially with the content creation. To stay relevant and competitive online, it takes more than just a few static website pages, these days – you need a  content marketing strategy. Hiring freelance writers makes perfect sense when you run a small business or startup. There is only so much you can do yourself. This is where freelance writers come in handy. They’re writers. The perfect writer is flexible. He is reliable.
    [Marketing] 10 Problems Keeping Your Online Community from Being Great
    Reasons Why Content Marketing Doesn’t Work for Associations [Cool Infographic Friday] Big Data Big Profits [Cool Infographic Friday] 5 Reasons To Teach Your Kid To Code [Cool Infographic Friday] The Ultimate Guide to Creative Commons If Net Neutrality is dead, what does it mean for associations? I’m not one for lengthy introductions, the title of the post brought you here, so let’s dive in. Below are the aforementioned 5 problems, and I’ve attempted to provide a solution to help you remedy the problems. You don’t have passionate core members. Why is this?
    [Marketing] Stop Trying to Reach Me. Relate Instead.
    Reaching me is a fancy way of saying you are mass marketing me. I am a person, a name, an individual; and not a number. Erika Napoletano argues it is crucial for companies to reach out to customers who are talking about them. Whether you’re someone who’s the subject of criticism, a person who thinks the internet makes them unaccountable for their actions, or a brand fortunate enough to have earned a loyal fan, maybe it’s time to think about your audience. Their reach. Their influence. Their willingness to act. Does reaching me matter, though? Relate Instead. at AriWriter.
    [Marketing] Etsy's PR Nightmare: Greeting Cards Making Light Of Rape
    For the sake of one card seller, they might have lost their market dominance. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Etsy’s PR Nightmare: Greeting Cards Making Light Of Rape January 25th, 2011 Tweet Guest post  by Steff Metal [Update from Ed.: Thanks to Shelly Kramer for sharing Etsys updated policy change following the publicity surrounding this issue. Mind blowing.
    [Marketing] 9 Magnetic Headline Formulas to Grow CTR
    Check out this Marketing Land post about Google+ thumbnails alongside headlines. 6. Despite a massive influx of interactive multimedia, writing still rules the web. That makes powerful headlines essential for the success of any online blog or business. Everyone on the Internet is competing for clicks, so the skilled creation of alluring headlines is necessary to garner a large audience and increase the click-through rate (CTR) of your content. Luckily, the science of attracting attention through headlines can be condensed into a handful of simple formulas and tricks. Tell Them How To.
  • SOSHABLE  |  TUESDAY, MAY 28, 2013
    [Marketing] #Seniors: Can They Make the Jump to #SocialMedia?
    Add in the fact that baby boomers are starting to enter their golden years, and there’s nothing but tremendous upswing for social media and digital marketing. Online marketing companies , which once focused on younger demographics, could begin targeting older age groups in advertisements. Seniors have sheer strength in numbers and their increasing competence of social media could make them a lucrative focus for marketers. fishbat Discusses Social Media Marketing For Senior Citizens. Facebook? What kind of book is that?”. Related articles.
  • SPIN SUCKS  |  FRIDAY, APRIL 1, 2011
    [Marketing] #FollowFriday: Marcus Sheridan
    Part lion, part swimming pool business owner, part sales and marketing genius, Marcus is the real deal. You know how you discover someone online and you feel like you’ve known them your entire life? That’s how I feel with Marcus Sheridan aka The Sales Lion (or Muffasa as Ingrid Abboud calls him). One of my biggest issues with some bloggers and journalists is they espouse “wisdom,&# but they’ve never done it. Marcus isn’t one of those guys. If he’s recommending it, it’s because he’s tried it and he has mistakes and successes to teach you.
  • T2 SOCIAL  |  SUNDAY, JANUARY 11, 2015
    [Marketing] Useful Social Media Advertising Tips for Beginners
    The post Useful Social Media Advertising Tips for Beginners appeared first on t2 Marketing International. When it comes to social media, there are few areas that can be more powerful than social media advertising, and these social media advertising tips will help you get the most out of a campaign. It is no secret that the social media space is increasingly favoring the pay-to-play model for brands and businesses. That being the case, we are starting to see a move by many users towards social media advertising. But it is important that you are using it properly. Know Thy Target Audience.
    [Marketing] 5 Steps Required to Building a Best Practice Digital Analytics Function
    The changing communications landscape has also led to revolutionary changes in the world of market research. Unfortunately, not every market research professional is adopting this new form of research citing its lack of structure as a major drawback. Fortunately, that’s becoming a smaller group of individuals as progressive companies up and down the Fortune 500 list see mining digital and social data as an essential part of the marketing function. The most common digital data use case is for public relations and marketing, and that is totally fine.
  • ENGAGE  |  TUESDAY, JULY 1, 2014
    [Marketing] Link Building: Why a Critical Component of SEO Has a Bad Rap
    With the search landscape shifting, many SEO firms and digital marketing agencies scrambled to distance themselves from strategies that would result in a client’s website being de-indexed or penalized. Thus content marketing and social promotion became the natural way of promoting domain authority. SEO professionals need to be able to tactfully leverage all brand exposure and marketing efforts to ensure that clients receive link credit. Content marketing without SEO is like swimming laps without proper stroke technique—you’re still moving forward, just not as fast.
  • DANNY BROWN  |  SATURDAY, MAY 15, 2010
    [Marketing] 15 Reasons Your Business Sucks - Danny Brown
    You might also like: Introducing Social Media to Your Business 7 Ways to Market Your Business on Facebook – Free Ebook Are You Strategic With Your Business and Customers Tags: Business , ignorance , success 25 voices - share yours! Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs 15 Reasons Your Business Sucks May 15, 2010 25 voices share yours! Share Save Or maybe just 15 ways your business could be optimized to appeal more to the folks you’re missing but would like not to miss. Any to add? Cheers!
    [Marketing] Do We Take Social Media and Connectivity for Granted?
    we talk about how social media can be used for customer service, marketing, PR, social good, and connecting with people.  In places such as Haiti and Guatemala, they talk how they can bring internet access, connectivity, and social media to the masses; it’s a very different conversation and one that really made me think. department of state This entry was posted on Tuesday, February 23rd, 2010 at 3:17 am and is filed under Social Media Marketing. View Comments February 23rd, 2010 The U.S. know that there have been many U.S. driven efforts to support countries in need.
    [Marketing] Strategies For Small Businesses Who Use Facebook
    One of the best ways to market your business at a low cost is to use social media sites like Facebook, Twitter and YouTube. However, because of the sheer number of users who practically live on Facebook all day, it can be hard to market the one business you have and get a lot of hits to your status posts and website in general. Emails are a great way to build a client base and to market sale items. All it takes is thinking about a different way to brand and market your business. So how do you go about it? Have a website or a blog. Emails and Comments.
    [Marketing] Social Media Seminars Before and During NADA 2010
    One, the Automotive Marketing Boot Camp , will be more of a training-class setting that includes 5 trainers offering their insights for nearly 4 hours each on different aspects of marketing. I am doing the classes on social media itself. It’s for people who are ready to take their marketing to the next level. Tags: automotive social media automotive marketing Blast. have the honor and privilege of participating in two batches of automotive social media seminars in Orlando this year. This event is not for those people. Share it. The world should know: Blast.
    [Marketing] Facebook Pisses Off Users. Again. - Danny Brown
    Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Facebook Pisses Off Users. Again. July 14, 2010 40 voices share yours! Share 1 save For all its cool connectivity features and business tools, Facebook can still manage to piss users off even when it’s trying to be helpful. Whether it’s new privacy features gone mad , or redesigns to the site itself, Facebook always seems to divide its userbase between happy, non-chalant and hate. Hey, it’s Facebook – so, no, is the short answer. Voila!
  • SOSHABLE  |  FRIDAY, JUNE 29, 2012
    [Marketing] Top 7 SEO Tips for Small Businesses
    Starting a new business can pose different challenges for business owners, irrespective of the product or service they are marketing. Usually, internet marketing is the last thing that entrepreneurs consider for promoting their businesses. As SEO agencies can help you deal with your SEO campaign effectively, consulting them for your online marketing campaigns can be a good idea. So, it is important that you  know your target audience before marketing your service or product online. However business owners should also keep these things in mind for their SEO campaigns.
    [Marketing] Sharing the Olypics in 2014, A Million Dollar Idea
    This way the users get to see the sponsor’s name at least twice and have a chance to be exposed to their marketing message. Each morning I have breakfast with my Lovely Bride. She watches DVR recordings of lame reality shows while I surf my Social Networks and catch up on news. This morning there was a tweet from @MediaHunter that caught my eye: Todd calls it now. By next Olympics there’ll be something else we’ll be using other than Facebook & Twitter. What do you think? GruenSweat. — Craig Wilson (@mediahunter) August 15, 2012. Time for the Underwear Gnomes. Step 2: ???
    [Marketing] Why the Japanese Prefer Visual Thinking | Gauravonomics Blog For.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « The Creative Rankings: Track Asia-Pacific’s Most Creative Brands, Agencies and Talent Social Networks and Communities Can Be Content-Centric or People-Centric » Why the Japanese Prefer Visual Thinking Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! For more, read my bio. Here are some things you should do: 1. Lets talk.
    [Marketing] Are You a 2.0 Hippie?
    Marketing, Advertising & PR are no longer driven by suppliers rather buyers. In the old days being called a “ Hippie &# brought certain negative connotations which related to sex, drugs and rock & roll. Times have changed and the word “hippie&# is no longer a common term used in our nomenclature. Hippie as been replaced by Gen Y and Gen X or Republican, Democrat or Tea Party. The difference between “how&# and “ what &# people think is the difference between  philosophy and strategy. “ How &# we think is reflected by our philosophy. Hippie 1.0 vs. 2.0
  • SPIN SUCKS  |  FRIDAY, APRIL 10, 2015
    [Marketing] The Spin Sucks Inquisition: Corina Manea
    It’s very well-written, it’s easy to read, and it addresses the real issues of digital marketing. Every time I talk with a business owner who has no clue what PR and digital marketing are, I clench my teeth and want to say: Read Spin Sucks!!! By Gini Dietrich. YAY! I am super excited to share today’s Spin Sucks Inquisitee! Corina Manea is a huge Spin Sucks supporter; she’s was a brand ambassador during the book’s launch and she was one of the featured bloggers during this year’s scavenger hunt. And go it alone she has. She is A-M-A-Z-I-N-G.
    [Marketing] A Primer on TweetLevel
    If you compare the lists of top tweeters from TweetLevel with other tools on the market, there will be a marked difference. There are, of course, other excellent tools in the market. Guest post by Jonny Bentwood. TweetLevel and BlogLevel are two purpose built tools for the PR industry that aim to be a GPS for navigating influence. At the former’s heart is an open and transparent algorithm that seeks to measure who is important within each social media channel. Resting behind the methodology are several key insights: Influence without context is irrelevant. What’s next?
    [Marketing] Future of Engagement #9: Social Live Experiences
    The report highlights the ten most important frontiers that will define the future of engagement for marketers, entrepreneurs and changemakers:  Crowdfunding ,  Behavior Change Games ,  Collaborative Social Innovation ,  Grassroots Change Movements ,  Co-creation Communities ,  Social Curation ,  Transmedia Storytelling , Collective Intelligence , Social Live Experiences and Collaborative Consumption. Organizations blend technology, community and location to create immersive experiences that blur the boundaries between online and offline. What are Social Live Experiences? Google Glass.
  • T2 SOCIAL  |  TUESDAY, JULY 8, 2014
    [Marketing] 3 WordPress SEO Mistakes (and How to Fix Them)
    The post 3 WordPress SEO Mistakes (and How to Fix Them) appeared first on t2 Marketing International. These are a few common WordPress SEO mistakes and some quick fixes to keep them from damaging your pageranks. SEO has become a much simpler task for the average website owner with the advent of CMS platforms like WordPress. That said, many of us still make a number of slight oversights when it comes to WordPress SEO that result in a loss of potential discoverability on search engines like Google. Remember Your Alt Tags. Why is this bad? Screenshot taken 7/8/2014. Include All the Details.
    [Marketing] How Molson, Airbnb, and American Apparel Scored Social Media Gold in Sochi
    Here are three examples of companies – some official sponsors, some not – who have successfully made an impact around the Olympics with smart social media marketing tactics. With Sochi being touted the “ Viral Games ,” it’s no surprise that companies are also trying to join in on the Olympic fun. The challenge? Unless you’re an official sponsor, the trademark regulations are extremely strict, so companies need to proceed with caution. Molson Canadian’s Beer Fridge Uses Passport.
    [Marketing] How Fast Company Confused Ego with Influence
    Not so fast, Fast Company | higher ed marketing [.] I read Amber Naslund’s post this morning, which takes Fast Company to task for confusing the idea of influence with ego. link] Michael Guill If they had said “marketing influence&# I'd be less ticked about it. mean, some people really do have persuasive power, and the ability to lead others to perform a click is good marketing influence. AmberNaslund Ah, but the reformed marketer in me even takes offense to the notion that being a good marketer equates to getting people to click a link. dunno.
    [Marketing] The Future of Work is Customized Work
    This is a type of pre-determined work because essentially the career path of the employee is set out for them once they join the company.  If they get hired in the marketing department then they will typically stay in that area.  It’s akin to set-up marriages which used to be common many years ago in some countries. The typical career path for an employee starts in an entry level position in a particular department wherein the employee needs to then ascend the corporate ladder and move up the proverbial food chain to a more senior level role. What is customized work?
    [Marketing] Be Careful When Choosing an SEO for Google Panda or Penguin Recovery
    Subject: Google Panda Recovery Services Using Top 10 Rankings By Content Marketing ! They’ve literally keyword stuffed the latest “buzz words” into their email subject, like “Google Panda” and “content marketing” in there, then they go on to even add “Top 10 Rankings” in there as well. I think the title of this post, “be careful when choosing an SEO” (search engine optimization) professional really says it all. So what’s the problem? Date: Wednesday, July 31, 2013 7:23 AM. To: Bill Hartzer. But I digress.
    [Marketing] Why Social Media?
    They patiently sat through our dog and pony show and then the chief marketing officer said, “All of these stories are great, but our sales are down.”. With Twitter unique URLs and Facebook specials and mobile text campaigns, PR and marketing no longer are an expense. Thanks to Conversation Marketing for the image – it made me laugh! Paul Sutton is a PR “bloke&# in the U.K. I’m a communication pro in the U.S. We never would have met if not for social media. So when he asked me, “Why social media?&# , I wanted to say, duh! Move along. Every day.
    [Marketing] Work Has Left The Building
    The purpose of work is to optimize personal and collective talents to create value for markets that will consume the value created from “work” Work is a by-product of intangible capital that creates tangible results beyond expectations.   The intangible capital is in the minds of the worker whether they are in your building or not. In the past work was performed in buildings. People were paid to come to work and do functions in a building. The “building” was where people interacted with machines to perform organized task that produced something to sell.
    [Marketing] How to Increase Your Retweets, Twitter Followers & Klout
    Get More from Twitter – Twitter Marketing eBook Review. If you own a blog, I want you to do the following three things for me right now, prior to reading this post. Go to one of your blog posts. Find the button on your blog post page that allows users to retweet your posts. Click on that button. If any of the following four things happened… You couldn’t find your retweet button because you don’t have one. The message sent only had a URL link to your post. The message sent had the full URL link to your post. Why Are Missing or Bad Retweet Buttons a Problem?
    [Marketing] Emergent Collaboration Vendor Review: Mango Apps
    On Friday’s I’ll be reviewing a vendor in the emergent collaboration space and will provide an overview on that vendor which includes aspects from leadership and vision to technology and market focus. Currently Mango is profitable but they don’t spend a lot on marketing which is where other funding could be useful in the future.  At this point Mango is really looking to improve and expand on the platform with some new things coming in 2012 such as a full knowledge management module and perhaps a CRM piece component. Every post will cover the same elements for different vendors.
  • LOUIS GRAY  |  FRIDAY, AUGUST 12, 2011
    [Marketing] Popular Links from Your Twitter Friends
    Disclosures: I am VP of Marketing at my6sense, an assumed alternative to Strawberry Jam. Everyone knows you can't see every update on every social network all of the time. Many services have emerged to help find you the most interesting shared content from products like Twitter , based on your own interests, those of the community or the world at large. An interesting one is called Strawberry Jam , a project backed by Hettema & Bergsten , which scans links from those you follow on Twitter and finds the content most frequently shared from your own social circle. Twitter Relevance
    [Marketing] IBMer @EthanMCC Talks @SocialEmployee w/ @CKBurgees plus @tamicann video at #IBMConnect #socbiz #IBM
    The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. It’s been a little over a week since I returned with my partner, Mark Burgess ( @mnburgess ), from IBM Connect 2014 in Orlando, and I think my head is still spinning a little bit from all the exciting conversations, panels, and breakaway sessions in which we were able to take part. For the full conversation, watch the video above.
  • E-LIGN  |  FRIDAY, JULY 19, 2013
    [Marketing] 2 Considerations When Creating Your Company Social Media Profiles
    Customers have an expectation that if you are a legitimate company, you know how to properly market yourself online. The post 2 Considerations When Creating Your Company Social Media Profiles appeared first on Elign Marketing. Companies who want to gain customers online need to have both a professional modern company website but also an active social media presence. Out of all internet users 67% are using social networks. However, the fact that there are so many social media sites to choose from can make creating a social media presence quite overwhelming. Business Type.
    [Marketing] Should Brands Approach Community Engagement Like Governments.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « How to Scale Real-time Plus Face-time Tracking Broad Social Trends Beyond Web and Mobile Across Asia » Should Brands Approach Community Engagement Like Governments Approach Public Diplomacy? Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! Lets talk.
  • LOUIS GRAY  |  TUESDAY, MAY 3, 2011
    [Marketing] Xydo Opens Personal News Network to the Public
    Disclosures : my6sense, where I am vice president of marketing, presents personalized streams on mobile devices and offers an API for users. After a semi-private 10 week incubation period kicked off in mid-February , XYDO is ready to bring its social network to the public. Focused on news to bring socially-endorsed content from your streams to you, finding the best content powered by your connections, XYDO wades into a crowded field of news consumption apps - many of whom have opted to focus on mobile or iPad instead of the Web, where they argue the majority of people still go for news.
    [Marketing] Why social means leave your customer alone
    Confusion allows a brand through social marketing to give space, to give ideas and to give tools for the consumer to is being the friendly shop assistant who doesn'g bug you, but is there to guide you. Is your social marketing a guide or an annoyance? Customer Service Social Business Social Media social media social marketing brand + social marketing browsing shopping experience social marketing guideYou know what service or product you just don't know which brand, price point or company you want to buy it from.
    [Marketing] 6 Things I Wish I Knew About Blogging 4 Years Ago
    At least not at first. I’m not naive enough to think that you would stick around here if I provided absolutely no marketing value, simply because of who I am or the brand that I’ve built. As I write about marketing, for example, I wanted to share the stats of this website on a monthly basis because I know that people building websites will be looking at their own. I can’t name any blogs that give away so much information. If I stumble across a blog on marketing with the same theme I’ve seen in 100 other places, it’s not going to get my attention.
    [Marketing] Is Social Really That Important?
    Any particular platform, tactic or channel may fizzle, but the fundamental concepts are part of the new marketing landscape. All businesses have recognized that social media is here to stay. WRONG! In a recent interview with Kyle Lacy on this blog, the lead question was, “Now that most organizations have recognized that social media is here to stay – how will organizations train their staff?” ” I want to address the premise of that question rather than the answer. Not all organizations are businesses, so let me limit my scope. think many are hoping it goes away.
    [Marketing] Going old school – Yahoo Groups
    Direct mail marketing do’s and don’ts. Grab the mic: Facebook as a Tool for B2B Marketing (Shama Hyder). I know that Facebook ‘s groups are the rage and I think it’s a dandy tool. But what if you have a group of people that aren’t heavy Facebook users? How to create a group on View more presentations from Drew McLellan. If you’re having trouble reading the instructions, you can view the slideshow in its full size by clicking here. Related posts: School Daze? Tag, I'm It!
    [Marketing] Chicken Suits, Killer Dust Bunnies & Branding: Why Good Content Is Crap
    love writing and I love working with my clients, but if there’s one thing that drives me around the bend, it’s this common scenario: A client contacts me looking for a piece of link bait, buzz content, or a marketing plan. Other brands and businesses can do the same and it doesn’t have to cost millions of dollars or an entirely new marketing campaign either. In addition to online copywriting, Angie is a diehard coffee addict, avid Twitter user , and enjoys chatting about SEO, SM, branding, marketing, and business. Credit ). Where Businesses Go Wrong.
    [Marketing] [NEW ICF WHITE PAPER] The Three “E’s” of Healthcare Consumerism
    Though consumerism was a topic of discussion well before healthcare reform passed, the Patient Protection and Affordable Care Act (ACA) accelerated the need for stakeholders to revisit their go-to-market approaches. Download this ICF white paper to learn how successful healthcare companies are adopting new approaches to consumer interaction. Discover how three elements—Empathy, Engagement, and Empowerment—are critical ingredients to your success. DOWNLOAD LINK. Although consumerism is not a new concept, it still makes headlines today with the addition of healthcare. Total U.S. READ MORE.
    [Marketing] I Am Really Excited About My New Asia Regional Role With MS&LGroup.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Disruptive Skills, Gifts and IdeaSlivers How to Design Social Games That Are Easy to Learn (Accessible) But Difficult to Master (Challenging)? » I Am Really Excited About My New Asia Regional Role With MS&LGroup Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! So, do stay in touch and do wish me luck! All the best. Lets talk.
  • ENGAGE  |  FRIDAY, APRIL 8, 2011
    [Marketing] Me Data, You Jane
    Indeed, the spark that started the recent revolutionary movement in Tunisia grew from a lone event in a downtown market in the town of Sidi Bouzid. J ames Gleick has a big, beautiful brain. It’s like a triple-decker cruise ship of mind-blowing philosophies that finds ports of call in areas such as the rise of technology and its tanned, bikini-clad sister, communication. In his new book “The Information,” Gleick saves the most colossal party for the island known as data. In fact, he says the basis of the universe isn’t matter or energy— it’s data. Heady stuff, this. How does one begin?
    [Marketing] Break Your Comfort Zone
    and Why Google Wave? (1) Real-time Twitter Feed Popular Posts How to write a Check (3540) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? By at least 7300 miles! If you don’t already know, I am going to be in Taiwan for the next 11 months. I am there in association with the Taiwan government, HTC, and IBLP teaching English in the public schools. Nothing to achieve and strive for.
    [Marketing] 5 great articles you may have missed (January 21-27, 2013)
    Here is my list for January 14-20, 2013: Visual Storytelling: The Key Weapon to Content Marketing by Jason Cormier (Search Engine Watch) My New Title, CHO… Shifting Your Mindset by Shifting Your Focus by Ted Rubin (Ted Rubin Straight Talk) [.]. Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. Great Resources Social Media best articles of the week
    [Marketing] Don’t Get Lost
    Tags: business escapevelocity humanbusiness marketing
    [Marketing] Always Obey Your Gut
    This week’s question comes from Michelle Fraser , the principal at Yap Yap Communications and Marketing in Perth Area, Australia. It’s Facebook question of the week time and this week I was not too lazy to shower and record a video. even rode for my 13th day of #30daysofbiking and it’s not even 7 a.m. love mornings. No interruptions. Tons of work gets accomplished. You get to watch the sun rise. But, I’ll be completely brain dead by 7:00 tonight. So there’s the con to getting up early. P.P.S. will send flaming bags of poo to your house if you don’t!
  • SPIN SUCKS  |  MONDAY, JUNE 4, 2012
    [Marketing] My Son, the Social Network
    Janet Tyler is co-CEO of Airfoil , a top technology PR and marketing firm with offices in Detroit and Silicon Valley. Today’s guest post is written by  Janet Tyler. The new kids on the block are a royal PITA — but they’re our future. We have to know where they’re going, keep ‘em out of trouble, and maybe see if we can get them to do a little work for us around the neighborhood. These kids—they go by the snooty name, “social media”— aren’t even teenagers yet—Little Twitter is six, Fickle Facebook is eight, LinkedIn is all business at nine, and  Pinterest is still in the bassinet.
    [Marketing] Small Business Saturday - It's More Than Business
    This is why social marketing is a perfect compliment for small businesses. One of the benefits of social networking and marketing is the opportunity for personalizing a message for a target audience - the friends and fans of your business. Real-time and location search, two of the most powerful trends of social marketing, have reminded us of the desire to do business right here and now - in our local communities.  . How important are small businesses to your local economy? Three Important Small Business Qualities. Friendly Relationships - Consumers are people first. 
    [Marketing] #105: A Chat With Nathan Hangen
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me #105: A Chat With Nathan Hangen January 30, 2010 by Taylor Marek Sponsored by Create A Fan Page.
    [Marketing] Taking A Page Out Of Life's Book
    and Why Google Wave? (1) Real-time Twitter Feed Popular Posts How to write a Check (3540) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? First one is I need to schedule and take a break more often from my online world. At least a week or two each year so that I can refocus everything and solidify my thoughts. It truly helps to take a break sometimes. Second thought. How about you?
  • LOUIS GRAY  |  THURSDAY, MAY 19, 2011
    [Marketing] Why The Filter Bubble Is No Bubble and It's Not Bad Either
    Spending considerable amount of time thinking about the impact of machine-driven personalization as VP of Marketing at my6sense , as well as being an early adopter of many other tools that adopt various factors of personalization, from The Cadmus to Zite , Flipboard , Hunch , Cascaad and others, it is important to think about the impact of our efforts to bring personal relevance to the fast-moving Web and if we are indeed pushing people instead to a house of mirrors where most things look the same and the comfortable world agrees with our world view. The result? Always.
    [Marketing] Do you SoLoMo?
    I know — it sounds like a line dance but it’s actually a quickly emerging marketing trend that you need to have on your radar. For example this morning, I have a meeting at Gateway Market. SoLoMo is the combination of social, location and mobile. It takes the form of mobile phone apps that combine social networking and location data. The blend of these makes perfect sense. We know that social is working for local businesses. business with 100+ fans are experiencing a much higher engagement and click-through rates. That’s where SoLoMo fits in perfectly.
    [Marketing] 85 Takeaways from New Media Expo 2014
    Use marketing channels to be more human. Drives other marketers nuts. Summary: If you’ve ever thought about adding video to your content marketing plan, here are some reasons to motivate you to do it and some tips to doing it right. The Business of YOU: Why Building Your Brand Through Content Marketing Will Unleash the Influencer Inside You. In 2014 we need to become prolific content creators and marketers to build relationships with people. New Media Expo (formerly Blog World) has always been one of my favorite conferences to attend. Do you research.
    [Marketing] 10 Tips for Success on Twitter
    Related posts: Social Media has a Strong Influence on SEO The One Day Business Plan Worksheet 6 Insightful Blog Quotes for Puzzle Marketers. When I first joined Twitter, I didn’t know quite what I would get out of it. However, like all other social media I knew it was about building real relationships. For all relationships, in-person or otherwise, the connection should always be genuine and helpful. Below are 10 Tips that can help make you a success on Twitter. Tweet 10-20 times throughout the day. If you’re not posting anything then nobody will want to follow you. Add it.
  • SPIN SUCKS  |  FRIDAY, MARCH 25, 2011
    [Marketing] #FollowFriday: The Friendly Blogger
    And we all know I love anyone with a great sense of humor who can also portray that online. I’ve been reading her blog lately, though, not because she’s funny, but because she’s teaching me a good deal about search engine marketing, the right way to build your database, and how to make a little money while you experiment. You know how, when you set out using the social tools, you really have no idea what you’re doing, let alone what kind of brand you’re going to build? That was just me? Not only is she friendly, she’s hysterical. Follow her on Twitter.
    [Marketing] 5 Freemium Tools Perfect for New Businesses
    With tools like SurveyMonkey we can collect market research from our own users. Author Bio: Joe Pawlikowski is a writer and digital marketer who works on content strategies for small businesses. In 2014 I entered the inaugural class of Copyblogger Certified Content Marketers. Written by Joe Pawlikowski. Everyone loves a good portmanteau, right? (ed. note: ConverStations = Conversation Stations). All right, you got me. Most portmanteaus overextend themselves. For every “craptacular” there’s a “edutainment” (who farted, right?). Freemium. Chill.
  • STAY N' ALIVE  |  SUNDAY, JANUARY 16, 2011
    [Marketing] Looking for a Facebook Internationalization WordPress Plugin
    As I’m writing my book , I’ve come to realize that a good portion of you that visit here speak another language.  In fact, Bahasa Indonesia (Indonesian), Facebook’s 2nd largest market (Indonesia, with over 200 million population), just so happens to have a high ranking in the readers of this blog as well, at least amongst those of you who are Facebook users. Image via Wikipedia. Then I had a better thought – Facebook has its own crowd-source Translation product, Facebook Internationalization. So I’m giving the idea away for free. Auto-load on scroll plugin?
  • SOSHABLE  |  MONDAY, JUNE 2, 2014
    [Marketing] 4 Ways to Make Context the Weapon of Choice for Conversions
    As marketers and business owners, we want to affect consumer behavior to pursue our goals. Sarah Miller Caldicott wrote about The New Marketing 101 where she advocates the need for finding customer context and to get rid of market boundaries. For matters related to digital marketing – and especially for conversion rate optimization – all we need to do is to deploy tactics that trigger activation streams to affect visitor behavior on web properties. If you aren’t getting that into your list of priorities, your marketing bucket is all set to leak for eternity.
    [Marketing] But I thought this stimulus package was supposed to help!
    Yup, it seems we killed the market. and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me But I thought this stimulus package was supposed to help!
    [Marketing] The Power of Reconnection
    It isn’t just about the money.  If you are in social media marketing solely for this reason, well – that’s your prerogative.  I’m out to change the world.  A small task from your point of view can be of great value to others.  Building one’s network is no easy task.  I cannot stress this enough: you must love what you do in order to make that work.  If you don’t, you really should have someone doing it for you.  Something I don’t like about networking meetings in particular is the superficiality of it all.  Pretty self-defeating, isn’t it?
    [Marketing] How to Successfully Tweet a Call to Action
    Twitter is an amazing tool for promotion and marketing for every aspect whether it is for business purposes or for blogging. So, how do you take two successful tools in marketing and add them together to form a tweet that successfully puts out a call to action to users on the social media network? You don’t want this marketing campaign to drag on too long, so adding urgency to your call to action will get more people completing the task in a shorter amount of time. This is a guest post by Brandon Williams. Photo Credit: Scott Beale / Laughing Squid on Flickr.
    [Marketing] McKinsey Weighs In on the Future of the Social Economy
    Combine that information transparency with the ability to garner peer feedback on potential purchases and you develop a very attractive market for online shopping. Marketing and sales – Use social technologies to derive customer insights; for marketing communications and interactions; to generate and foster sales leads; social commerce. trillion in value (based on estimates across four industry sectors), with $500 billion added from marketing, sales and after-sales support activities. We present some of the key takeaways from the report below: Adoption and Benefits.
    [Marketing] Seven Steps to Better Media Relations
    My name is not Spin Sucks, it’s not Spin, and pitching me on the broad topics of social media and marketing doesn’t fly. Today’s guest post is written by Lisa Gerber. It’s been awhile, but recently, I’ve been reacquainted with a long lost love. Yes, media relations. That long lost love? Media relations. As the chief content officer for Spin Sucks and Spin Sucks Pro , I have been mostly on the receiving end of pitches, not on the pitching side. It’s been very entertaining to say the least. This isn’t another post about bad pitches. That just doesn’t tell me a thing. filter.
    [Marketing] How Digital Rewards Can Help Build Employee Buy-In #IBMConnect #IBM #SocBiz
    The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. I couldn’t think of a better way to welcome the New Year than to participate in IBM’s upcoming Connect Conference , held from Jan. 26-30 in Orlando, Florida. At the conference, I will be co-presenting a panel with IBM’s Ethan McCarty (@ ethanmcc ). We all remember what it was like going to the dentist as kids. FOR EWORD by David C.
    [Marketing] What To Look For In A Social Media Monitoring Platform
    MARKETING: Is sentiment analysis necessary? Setting up a social media monitoring program inside your organization makes sense if there is a vested interest in seeing results, keeping an eye on the competition, and looking for ways to capitalize on what is  happening in the community. The next stop is deciding what you need in order to leverage this activity and get a good return on your investment in time and resources spent. Here are some determining factors to use when considering the tools you will need: Is CUSTOMER SUPPORT going to be involved in this activity?
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