THE RELATIONSHIP ECONOMY | MONDAY, MAY 6, 2013
[Marketing] It’s Time To Jump Off The Wheel
The truth is what was true about markets, business, value creation, management, organizations and most importantly what was meaningful to the human network is no longer considered the truth. Everyday people go into the “job cage” and jump on the same wheel they ran on the day before. Management measures the output of all the wheels collectively then attempts to optimize each wheel to improve the whole. What management doesn’t realize is that by tinkering with each wheel they are sub-optimizing the whole. The “job cage” is the environment we are bound to work in.
THE RELATIONSHIP ECONOMY | THURSDAY, JUNE 20, 2013
[Marketing] Strategies That Build Intangible Value
Marketers who used to jealously guard their brands are now aggressively courting outside developers with Application Programming Interfaces (API’s) and Software Development Kits (SDK’s). The theories around development and execution of strategic management disciplines have evolved over time. We have shifted from long drawn out planning processes around “hard numbers” to real time simulation based on leveraging intangible assets. Peter Drucker was a prolific strategy theorist, author of dozens of management books, with a career spanning five decades.
MINDJUMPERS | THURSDAY, JULY 26, 2012
[Marketing] And Then Foursquare Entered Adulthood: Promoted Updates
Any brand with a retail store of some kind will potentially be able to benefit from this new feature if willing to prioritize it in the marketing budget. Tweet Since the launch at SXSW back in 2009, Foursquare is now no longer a location-based app just for the fun of it. With more than 20 million users world wide and no less than over 2 billion check-ins every single day of the year, Foursquare has become serious business. Yesterday, Wednesday July 23 rd , they announced the predicted launch of Promoted Updates. Promoted Updates – how does it work? nearby. Those are critical.”.
WAXING UNLYRICAL | WEDNESDAY, JANUARY 25, 2012
[Marketing] 6 iPhone Accessories for Almost-Professional Photos/Videos
After all, you don’t have to be an “expert” to blog well, to excel at online marketing, to take great photos and/or videos… right? I don’t know about you, but I’m drawn more to the “non-expert” versions of these things (and so much more), because they have a “realness” (I don’t know if that’s a word, and if it wasn’t, it is now, and it is so much easier to say than verisimilitude ) to them that a lot of “expert” content doesn’t. Sounds about right to me. Olloclip 3-in-1 lens ($69.99).
BRASS TACK THINKING | THURSDAY, NOVEMBER 18, 2010
[Marketing] Calling Bullshit on Social Media
If you don’t like to be spoken to, sold to, marketed to, or interacted with in a certain way DON’T DO IT TO OTHER PEOPLE. There are tools. There are people who use the tools. And then there are people who are tools. Know the difference. Ass-kissing will get you anywhere, but where is that, exactly? Where do you actually want to go from there? Think long-term. Speaking of long-term, “asshole is not a long-term strategy. Neither is “edgy or “off-putting. What do you really want to achieve? And for how long? Build a strategy on that. Back off. We do.
TWIST IMAGE | TUESDAY, MAY 13, 2014
[Marketing] Bring Back The Corporate Blog
If you take all of those issues and you roll it up into a bigger social media marketing mix, you would uncover that blogs and blogging should fall below the level of interest for most brands. It speaks to businesses looking to better understand and navigate digital marketing and the opportunities that come from it. content marketing. digital marketing. marketing mix. Blogs don''t have a chance against Twitter , YouTube and Instagram. With that, we know that human beings try to avoid reading as much as possible (don''t believe me? blog readership. blogger.
VIPER CHILL | THURSDAY, JUNE 3, 2010
[Marketing] Mass Engagement: How to Get Hundreds of Tweets & Comments On Your.
Wordpress SEO: The Only Guide You Need 288 125 28 Resources from My Internet Marketing Toolbox 232 73 How to Build Backlinks and Dominate Google 192 122 21 Lessons I’ve Learned After 21 Years Alive 175 114 How I Wrote a $30,000 eBook (And You Can Too) 128 112 As you can see, I’ve had a lot of success at attracting both. But I just have to be honest with you, I miss your articles about affiliate marketing. I do not have a blog (anymore), so all your recent post are not really what I’m looking for. Home What the F ? Cloud Living Say "Hi!" That’s it. Bugger!
ENGAGING BRAND | THURSDAY, JULY 18, 2013
[Marketing] Bob-o-graphic on How to Create Transient Competitive Advantage
Rita talks about the end of sustainable competitive advantage and how the sustainable mindset should be replaced with a transient one - taking a proactive approach to ending products and services before the market does it for you. Yesterday saw my discussion with Rita McGrath go live as this weeks Engaging Brand podcast. From the feedback you seem to love a summary so that you can live the lessons at work as well as whilst you are listening to the podcast. Change Management Leadership Strategy rita mcgrath engaging brand podcast brand podcast competitive advantage
SOCIALNOMICS | MONDAY, MARCH 11, 2013
[Marketing] How can Social Media be used in Education?
But, we are here, the world didn’t end, and businesses all around the globe are realising the infinite potential of social media. I’m making a prediction that in 5 years time 80% or more of schools, colleges and universities will be using social media as not just a marketing tool, but as an actual cog in the learning process of students. For Marketing Purpose. Do you remember when you first created your Facebook account? I remember asking my sister, “But what do I even say? Who cares what I’m doing?” ” Little did I know, everyone cares.
SOCIALNOMICS | THURSDAY, MARCH 18, 2010
[Marketing] Social Media Madness – Who’s the #1 Expert?
Dan Zarella: Often called a social media scientist Dan does a great job of collecting tons of data and making sense of it all by spotting trends. He has interesting findings on which types of tweets have the best chance to be re-tweeted. He is a Product Owner at Hubspot and is the author of The Social Media Marketing Book. In addition to HARO, he is the founder and CEO of The Geek Factory, Inc., a boutique marketing and PR strategy firm located in New York City, with clients worldwide. David Meerman Scott: Marketing strategist and author. By Erik Qualman. danzarella.
GAURAVONOMICS | SUNDAY, JULY 25, 2010
[Marketing] Niche Social Networks Turn to Social Gaming and Social.
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « What is More Social: Playing With Your Real Friends or Making Friends With Strangers You Are Playing With? New York Times Story on Delhi Traffic Police’s Big Brother Facebook Initiative » Niche Social Networks Turn to Social Gaming and Social Entertainment Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! What do you think?
BILL HARTZER | MONDAY, AUGUST 29, 2011
[Marketing] 24 Premium Domain Names for Auction on Godaddy
There are a few others, including Tyler-Texas.com (a great geo domain name of a fairly large city in East Texas) as well as a great Search Engine Marketing / Pay Per Click domain name PayPerClickReview.com. After a few years of collecting, using, developing and parking domain names, I have decided to auction 24 domain names this week using Godaddy’s aftermarket domain name auctions. There are a few pharmacy-related domain names, including DallasPharmacies.com, AirportPharmacies.com, and even AustraliaPharmacies.com. Remember, they go to the highest bidder, no matter what the price.
DREW'S MARKETING MINUTE | MONDAY, JANUARY 31, 2011
[Marketing] Using personas to shift your focus to the customer
If you look at most marketing copy -- it's about the "thing" -- whatever is being sold. Which forces us to focus on the "thing." Which is why personas are so critical to your marketing success. It will make the rest of the Q's P.S. If you want more info on personas, Marketing Profs is doing a webinar on February 10th specifically about the topic. We get features and generic benefits but our focus and the thrust of the message sits squarely on the shoulders of the product or service. And it's no wonder.
SOCIALFISH | WEDNESDAY, SEPTEMBER 5, 2012
[Marketing] Let’s rethink management.
The role of management is to hire talent that is agile enough to shift and flow based on market need. We’re working on a couple of challenges for hacking the M-Prize. Check it out and add yours! Last year, the MIX joined forces with Harvard Business Review and McKinsey & Company to launch our most comprehensive contest ever: The Harvard Business Review/McKinsey M-Prize for Management Innovation. We received some 400 robust contributions from every kind of management innovator in every realm of endeavor—and announced the grand prize winners earlier this summer. Humanize
WEB METRICS GURU | TUESDAY, AUGUST 17, 2010
[Marketing] Social Media Monitoring Bootcamp Boston, New York, San Francisco and London this fall
Monitoring Social Media (Boston) will bring together leading brands, PR and marketing experts to discuss the latest ideas, trends and techniques in social media monitoring and measurement. Though a series of presentations, panels and expert-led discussions, we will explore the critical issues that marketers and PR professionals are facing in their efforts to monitor their social media interactions. Not sure yet if I’ll be part of the San Francisco conference. Here’s the schedule. First up is a one day conference on Monitoring Social Media in Boston on October 5th.
DANNY BROWN | SATURDAY, FEBRUARY 12, 2011
[Marketing] Introducing Free Weekly Blog Topics at For Bloggers By Bloggers
What mistakes do people new to the property market make? For many bloggers, coming up with blog topics can be hard. Keeping your blog fresh and interesting for readers old and new can see you hitting the blog topics wall, and often that leads to you just not blogging at all. Which is why at For Bloggers by Bloggers , we’re launching a new weekly series every Saturday where we’ll provide you with 10 free blog topics to get your mind rejuvenated. Hopefully this will give you some more ideas, if the initial titles of the post topics themselves don’t. Video Blog Topics.
KIKOLANI | THURSDAY, MAY 5, 2011
[Marketing] Fetching Friday – Resources Mashup & Yellowstone
Making Money Online / Marketing / Online Business. Top 25 online marketers to follow on Twitter – want to learn more about online marketing? lessons I learned from the biggest blogging jerk – interesting post about basic blogging etiquette and even more interesting discussion in the comments about the gap between blogging and marketing frames of mind. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Writing.
SOCIALFISH | WEDNESDAY, JULY 23, 2014
[Marketing] Association Social Media: American Occupational Therapy Association (AOTA)
Awesome Nonprofit Social Media Decks from #14NTC How to Lead Your Way to a Social Organization BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups Five Web Design Trends to Watch Cool Social Tools: Double The Donation 3 Reasons Why Content Marketing Doesn’t Work for Associations. Whoo hoo! —————— Stephanie Yamkovenko, AOTA First up – let’s all welcome Stephanie Yamkovenko, web editor at the American Occupational Therapy Association (AOTA). . Hi Stephanie! Thanks for being my very first respondent. Who do you report to? .
CONVINCE & CONVERT | WEDNESDAY, JULY 9, 2014
[Marketing] Four Key Strategies to Reclaim a Branded Social Experience
With the steps below, you can launch marketing campaigns that are inherently social in nature, and showcase the depth of your brand reach and loyalty. This type of campaign speaks to a shared interest, and encourages the audience to share their photos to be part of a community as well as receive a promotional discount. 3) Grow the Influence of Your Campaigns You can strengthen the lifespan of your campaign by amplifying your message across all communication channels , including email marketing, digital advertising, television, direct mail, and more. It’s simple.
MY CREATIVE TEAM THINKING | WEDNESDAY, MAY 6, 2009
[Marketing] V.I.P., Not
Tags: Customer Service Marketing
TAYLOR MAREK | FRIDAY, FEBRUARY 5, 2010
[Marketing] Building a Personal Brand vs. an Iconic Brand
Every kid from Generation Y to the present has McDonald’s branded permanently in their mind because of the mass marketing effort of McDonald’s. Big Mac – This one product continues to pull in massive sales in part because of a well executed marketing plan. Marketing to the younger generation- You get new plastic toys! Contrary to what you may think, Gary actually does alot more for his wine company marketing-wise whenever he is interviewed. Do you want people to remember you for something you stand for, or remember your brand for something bigger?
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, OCTOBER 14, 2008
[Marketing] Productivity 2.0: How the New Rules of Work Are Changing the Game | Zen Habits
How long does it take to see the results of a marketing campaign online and turn it off? Zen Habits. About. Links. Uncopyright. Forum. Subscribe ( RSS | Email ). 73,800 People Subscribed. Photo courtesy of Joshua Hoffman. Productivity 2.0: How the New Rules of Work Are Changing the Game. For years, books and articles and blogs on productivity have been showing us how to be more productive: crank out the tasks, multi-task, work faster, be organized. In short, they’ve taught us to be a good part of a corporation that wants more out of us. Certain jobs have different requirements.
CONVINCE & CONVERT | WEDNESDAY, APRIL 16, 2014
[Marketing] Seven Tips For Jumpstarting Your Visual Storytelling Strategy
We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. Although positioned as a short-term experiment, the BBC is still producing daily Instafax video content on Instagram , proving the usefulness of this content to its community. 4) Be Human Visual marketing performs better when the content has a human element. Focus on being useful.
THE RELATIONSHIP ECONOMY | MONDAY, MARCH 11, 2013
[Marketing] What Are Your Most Important Assets?
Corporations use tangible and intangible assets to produce value that a market will consume for the purposes of increasing the organizations economic value. Wikipedia defines as asset as “Anything tangible or intangible that is capable of being owned or controlled to produce value and that is held to have positive economic value is considered an asset. Websters defines assets as:a useful and desirable thing or quality: a single item of ownership having exchange value. The value of an asset is usually determined by how it is used to produce something of value.
GEOFF LIVINGSTON | WEDNESDAY, SEPTEMBER 8, 2010
[Marketing] The Meme to End All Memes
It’s like debating about being an expert e-mail marketer. Even amongst the top tier marketing bloggers not even half have written books. If you are running a contest, whether it’s for a charity or not, consider the traditional marketing aspect of targeting people in your market (novel, right?). Particularly from PR and marketing bloggers who have never spent one week in a customer service position. by Beth Harte and Geoff Livingston. The anti-social media guru meme received a death wish from Shel Holtz last week. Or at least these 10. See above.)
CONVINCE & CONVERT | SUNDAY, AUGUST 26, 2012
[Marketing] dot coma – Are Domain Names Even Relevant Now?
I have been in digital marketing a long time. How long? When I started, domain names were free , because why would anyone pay money for something of no consequence? My first online voyage was in 1994, working with my college pals at Internet Direct, Arizona’s first Internet company (and also the inventor of virtual Web hosting, ultimately sold to Mindspring). Domain names were free, and brands didn’t even know what the World Wide Web was in many cases (given that graphical browsers. Click to read more » Digital Media domain names go daddy internet direct
LOUIS GRAY | FRIDAY, FEBRUARY 18, 2011
[Marketing] The Curious Myth of the Tablet Operating System
offering, Froyo, unready and not optimized for the tablet market. Despite Google's warnings that Froyo was not designed with tablets in mind, Samsung sold millions of 7-inch Galaxy Tabs to consumers, while Barnes and Noble set sales records for its NOOKColor , similarly built on the 2.x OS line, and other manufacturers tried their hand at the growing Android tablet market. and 2.3 respectively) being the shipping mobile OS for handsets and Honeycomb the approved OS for tablets. Confused yet? Well, you wouldn't need to be if Google hadn't unfortunately called its 2.2 Win, win!
BLUE FOCUS MARKETING | SUNDAY, JUNE 8, 2014
[Marketing] [VIDEO] The Rise of the Social Executive #SocBiz @Glassdoor @SocialEmployee
The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. There is an old saying that a rising tide lifts all boats. The basic premise behind this idea is that when favorable conditions are created, whether in an economic or cultural context, then everyone benefits. How does a social executive accomplish this? By becoming a champion of their brand’s mission, vision, and values.
FEVER BEE | TUESDAY, MARCH 29, 2011
[Marketing] 7 Reasons Never To Outsource Your Community
Outsourcing your community to a marketing agency is a terrible idea. Agencies with no experience in developing communities are applying their marketing background to a community. There are many, many, reasons for this. 7 of the most important are: Agencies are terrible at developing communities. Very Very few successful communities have been created by agencies. Try to find successful communities started by agencies. There aren't many. It never succeeds. The community should be integrated with your organization. You don't want that.
PAMORAMA | SUNDAY, APRIL 18, 2010
[Marketing] If Size Matters, Social Media is Huge in the US
pamorama marketing, life, social media Home About Bookshelf Links Contact If Size Matters, Social Media is Huge in the U.S. by Pam Dyer on April 18, 2010 Share About 127 million Americans, or three-quarters of the population, use social media, according to Nielsen Online. In a survey of 1,700 Internet users, researchers found that 73% engage in social media at least once a week. Engagement was defined as reading a blog, visiting a social network, or reading/commenting on a message board. Facebook daily use easily beats out other traditional media like radio (37%) and newspapers (22%).
THE RELATIONSHIP ECONOMY | SUNDAY, OCTOBER 24, 2010
[Marketing] Social Value Creation
The market is wide open for a money competitor who can simply transcribe a social currency transaction into a ledger entry for financial currency. Money has evolved from coins to paper to electronic accounts. Now we see the emergence of mobile electronic accounts. Money may represent value but does it actually represent the value creation process? If not, then what does and which is more important? The PayPal offer represents the separation of money from the value creation process. This exposes a very interesting point to consider. The Frictions of Monetization. Better Proxy.
SOCIAL MEDIA STRATEGERY | TUESDAY, MAY 26, 2009
[Marketing] What's Your Government 2.0 Personality Type?
Thanks for helping me think through the various dimensions and roles I play in edu-marketing social media within the government! Thanks for helping me think through the various dimensions and roles I play in edu-marketing social media within the government! Thanks for helping me think through the various dimensions and roles I play in edu-marketing social media within the government! Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 briefing.
SPIN SUCKS | SUNDAY, OCTOBER 14, 2012
[Marketing] The Three Things, Edition 3
When I made a career change from direct B2B sales of high tech industrial parts to advertising/marketing mid-career so much stuff did not make sense. Welcome to the third edition of The Three Things, brought to you by Michael Schechter , Howie Goldfarb , and me. Look at that! The third edition of three things you should read/listen to/watch to start your week out right by the three of us. What Doesn’t Kill You. Michael on NPR. I’m torn. Two things stand out and I can’t decide. Radiolab and This American Life were both exceptional this week. Robbie and Ruthie Talk About Pickles.
GEOFF LIVINGSTON | WEDNESDAY, MARCH 30, 2011
[Marketing] Can We Give the Jedi/Ninja Thing a Rest?
“As an Interactive Jedi, I created the Triangle of Relevance as a means of wielding the Force to lure target audiences into my inbound marketing strategy, Angie Schottmuller. OK, we get it. The whole social media Jedi/Ninja thing is supposed to make work funner. It was cool when Todd Defren used it to start a social media education series years ago. Now it’s reached the point of ridicule, and really hurts the sector more than anything. Telling them you’re a social media jedi or ninja is the fastest way to send them a red flag. That’s right!
SOSHABLE | SATURDAY, MARCH 2, 2013
[Marketing] If You Don’t Think Social Signals are Important for SEO, You Don’t Know Google Very Well
Some might say that it’s a natural addition to the service since people consider social media to be an important part of their overall marketing, but that’s simply not how Google works. There are still many in the search engine optimization industry that are fighting the concept that Google (and Bing) is taking social signals into account at a high level when determining search rankings. These people fall into three categories: Those who haven’t had the ability or desire to test it. If you test it thoroughly, it because extremely clear that it’s real.
CONVINCE & CONVERT | WEDNESDAY, MARCH 13, 2013
[Marketing] 4 Tools to Help Build a Social Media Analytics Report
In some circles, social media marketers still get a bum wrap for not being able to prove how their work impacts the bottom line. He also runs a digital agency called Teach to Fish Digital where he provides insights on search, social media, email marketing, and analytics. Tools to Help Build a Social Media Analytics Report is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Despite an abundance of overwhelming evidence to the contrary, many business leaders still view social media as a “nice to have” but not a necessity.
BLUE FOCUS MARKETING | SUNDAY, NOVEMBER 3, 2013
[Marketing] Now Posted on @BlueFocus: #Nifty50 Top Twitter Women Writers Award by @TomPick and @CKBurgess
For 2013, we’re pleased to honor 50 women (below) and 50 men (in a post on the Blue Focus Marketing Blog ) who are both outstanding writers and content producers and active social media connectors and engagers. Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. 2011 was the inaugural year. In 2012, the #Nifty50 recognized the top men and women on Twitter in the technology realm. and who actively engage on Twitter. The honorees include both full-time (e.g., journalists, authors, or PR professionals) and part-time writers (e.g., bloggers). Aaker.
SPIN SUCKS | FRIDAY, JULY 27, 2012
[Marketing] #FollowFriday: Rebecca Todd
One of the things I love about this blog is that, even though it’s geared toward PR and marketing professionals, it attracts people like Rebecca, who is in sales for a Canadian publishing house (yes, I love my Canadians). If you hang out in the comments on Spin Sucks , you likely have run into Rebecca Todd. finally got to meet her yesterday at SocialMix and she’s as charming and smart in person as she is online. It’s no surprise I like to laugh and she makes me laugh. She has a great sense of humor. love that. It’s something we’re missing in the world.
SOCIALNOMICS | TUESDAY, APRIL 24, 2012
[Marketing] 3 reasons why LinkedIn is stronger than Facebook
In short, business content that is relevant to marketing, B2B, finance, etc may get lost in the clutter that is the Facebook news feed. On the other hand, the content on LinkedIn is largely related to marketing and business, and has a higher chance of being seen on the channel. Facebook may have had over 845 million active users at the end of 2011, but it still has stealthy competitors such as LinkedIn. Businesses Flourish. It is purposefully designed for business-minded folk who want to share relevant content. B2B and Lead Generation. But what else? ” So what, you ask?
MINDJUMPERS | MONDAY, JUNE 16, 2014
[Marketing] ECIS2014 – New Views on Social Networks
As an industrial PhD working in this field at Mindjumpers, I was not only down in Tel Aviv for the academic networking and the sun, but to hunt down the social media topics of interest to social media marketing agencies like our own. . Facebook Marketing & Communication News Research/Study Social Network Christopher Zimmerman conference ECIS2014 information Iwan Gulenko Matti Mäntymäki social business intelligence Tel Aviv This is what he had to report. . Keep on eye on our blog for further input on industry practice. Stay tuned. You can follow Chris on Twitter @socialbeit.
JUGNOO | TUESDAY, JULY 17, 2012
[Marketing] Looking After Business and the Real Profit Makers
Marketing? Of course PR, marketing, advertising and sales are relevant, and hugely important parts of your business. As important as your sales team is, or your marketing team, or your PR team or your advertising team – as important as all these elements are to your business’s success, they all cost money. happy customer is your sales, PR, marketing and advertising teams rolled into one. The key thing is, sales and marketing and the rest of the new business team is exactly that – new business. Perhaps advertising or sales? And again, you’d be right. Be Vocal.
SMALL BUSINESS MAVERICKS | TUESDAY, NOVEMBER 13, 2012
[Marketing] Are You Using Black Hat SEO Tactics?
When it comes to online marketing, anything you do that is approved by the search engines could be disapproved of if engaged in too often or pursued too aggressively. There is an old adage that encourages everything in moderation. When it comes to SEO, I’ll have to echo that. There’s a fine line between White Hat SEO and Black Hat SEO that can get lost to the new practitioner. Let me define the terms. White Hat SEO tactics are SEO strategies and techniques that are approved by the search engines and that usually won’t get your web pages penalized.
KYLE LACY | TUESDAY, FEBRUARY 15, 2011
[Marketing] We Live in a Script Filled World. Are You Writing Your Story?
Every piece of marketing is a story. The same applies to marketing. There have been plenty of conferences I have attended that shout from the rooftops about being successful like Donald Trump and building a better future. They talk about the world as if it were a malleable piece of clay. We are all living in a script filled world… do you want the best script or one that is tossed? Everything you do is followed by a story line. There are inciting incidents in life that bring on success or failure. Are you telling the true story of your brand? Or do you want to live a tragedy.
DANNY BROWN | SUNDAY, OCTOBER 3, 2010
[Marketing] A Couple of Sojourns
Chatting with his media partner Donna Papacosta , we talked about Bonsai Interactive Marketing , social media, 12for12k and where the industry is heading, amongst other things. Next month, on Monday November 1, I’ll be co-hosting the Marketing Monday chat on Twitter. Hosted by Jeff Ashcroft of The Social CMO , Marketing Monday (using the #MMchat hashtag on Twitter ) brings in folks from all aspects of marketing, and opens them up to questions from the attendees. Previous Marketing Monday guests include Scott Monty of Ford and Ted Rubin of e.l.f. Cheers!
SOCIAL MEDIA CITIZENS | TUESDAY, AUGUST 31, 2010
[Marketing] The Future of Social Networks | Social Media Citizens
It’s the technology in the hands of almost ALWAYS CONNECTED PEOPLE that make it so powerful.” by Harvey Blume Find On Facebook Fan Page SMC Co-Founders Of: Visit SOCIAL MARKETING FORUM   SMC support: Lifestream #Wall Street : Money Never Sleeps - has anyone seen it yet? While I agree with these suggestions I also see some different trends which may reduce the need for such tools. Everyone who likes you will listen Social media has started from the idea of opines and transparency. So what have changed now? Why it’s a bad thing? How these trends affect businesses? SMC QUOTE “.As
TWITIP | MONDAY, MARCH 28, 2011
[Marketing] An Interview with TweetDeck’s Richard Barley
Neal Wiser is Vice President of Digital Strategy and Operations at The ODM Group where he leads teams in the creation and execution of digital marketing campaigns. Richard Barley. If you use TweetDeck then you may have heard of or met Richard Barley ( @richardbarley ), TweetDeck’s Community Manager. first “met” Richard last year when he provided some thoughtful comments to a pair of posts I wrote about TweetDeck, 10 Features I Want to See in TweetDeck and 9 More Features I Want to See in TweetDeck. I had planned to ask Richard for an interview, but it got put on hold on my end. Is Deck.ly
SOCIAL MEDIA NETWORK MARKETING | TUESDAY, NOVEMBER 23, 2010
[Marketing] Key 7 Parameters To Arrive At Your Social Media Strategy!
Social Media requires below skills [random order]: Professional Socializing Skills Brand Understanding Direct Marketing Knowledge Of Social Media Sites And Their Functionality Consumer Mindset Along With U / A Knowledge Flexibility Be And Behave As A Human What else.?? A quick memory jogger for all who want to know the key skills that are to be remembered always when you practice Social Media work. These are not only key skills but also parameters and steps that will lead you onto your Social Media strategy as well. We have an active Social Media community at my Facebook Business Page.
MINDJUMPERS | TUESDAY, AUGUST 3, 2010
[Marketing] Welcoming new colleagues and old ones in new jobs at Mindjumpers
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « How To Align Social Media With Marketing Activities Is Social Media Just A Buzzword? Anders holds a BA in Marketing & Management Communication from the Aarhus School of Business where he is currently doing his MA in Corporate Communication. As a part of this Master, she has now joined Mindjumpers as a Project Assistant with focus on developing communication for our clients and supporting Mindjumper’s own marketing, PR and community team. from the IT-University of Copenhagen.
DANNY WHATMOUGH | WEDNESDAY, MARCH 19, 2014
[Marketing] Five digital communication trends from #SXSW
Increasingly, if you look at the marketing campaigns that were publicized at SXSW, you’d be forgiven for being confused. Working out how a brand can add value and engage, while still driving the bottom line, is the new imperative for marketers. 5. Take brand marketing at SXSW itself. The problem when something is hyped beyond all recognition is that you expect the impossible. And when it comes to hype, SXSW is right up there. So I went to SXSW for the first time last week with conflicted expectations. There was no silver bullet. Don’t be evil. Eyeball hunting.
SOCIAL MEDIA STRATEGERY | WEDNESDAY, OCTOBER 24, 2012
[Marketing] Start Your Community With Role Models, Not Influencers
I just finished reading this article in last month's Fast Company where the CEO of Pinterest , Ben Silbermann, discusses how Pinterest got started, where it's at today, and what its future may hold. What if we looked for qualities like good taste, helpfulness, and compassion instead of followers, pageviews, and likes? What if we focused our efforts on the people who will become the community leaders, rather than simply the people with the loudest mouths? One of Pinterest's first and most active members wasn't a social media influencer. She's the founder's mom.
SOCIALFISH | TUESDAY, NOVEMBER 12, 2013
[Marketing] How to Build a “Rock Star” Digital Technology Strategy
10 Content Curation Techniques for Your Association’s Online Community. - Ben Martin, CAE with Edward Barrett (VP Marketing and Membership, GBTA) - Wednesday December 4, 2:30 pm. … and more awesome topics are what ICF folks, including me, will be presenting at ASAE’s Technology Conference in December! Check out our sessions: How to Build a “Rock Star” Digital Technology Strategy. Adam Foldenauer with Lisa Hollingshed-Johnson, Managing Director, Integrated Web Strategy & OPS, AIA- Wednesday Dec 4, 11 am. Lead Your Way to a Social Organization.
SIMON MAINWARING | MONDAY, OCTOBER 11, 2010
[Marketing] ‘The Social Network’, Tiger Woods & why brand-bashing is good for everyone
Silicon Valley has been transforming the world for decades yet the brand remained relatively unknown and un-marketed until this movie. There’s been much discussion about what Mark Zuckerberg and Facebook employees thought of ‘The Social Network’ The picture it paints of their CEO isn’t pretty, and while its writer Aaron Sorkin admits its “total fiction , the filmamkers know only too well how powerful storytelling penetrates the mind of pop culture. That’s why Mark Zuckberg should be so happy. Let me explain. What about the Tiger Woods ad?
SOCIALNOMICS | FRIDAY, SEPTEMBER 5, 2014
[Marketing] How to Make Social Media Interesting for Niche Companies
You have to establish yourself and your company’s voice in the online arena/digital market as well as the general market. We’ve all heard about the supposed miracles social media can work for a company, the statics support the hype with 87% of SME’s claiming social media has helped their business. But in reality is social media applicable for every business type? Various companies have managed and by following a few simple principles most companies can create exciting content no matter what product/service they offer. Rule number one, is that you’ve got to have fun.
FRESHNETWORKS | FRIDAY, MARCH 15, 2013
[Marketing] How do you know if you’re facing a social media crisis?
Types of crisis and market impact (Freshfield Bruckhaus Deringer). Tweet speed (Photo credit: alwarrete). Most brands, thankfully, will not have a horsemeat or a Deepwater Horizon moment. But any brand could experience some form of social media crisis or backlash, and many will. Not every crisis will be as epic as Tesco’s and BP’s. Many will cause far less damage. But every brand needs to understand what, for them, constitutes an acceptable level of potential reputational damage. What does a social media crisis look like for your brand? But it’s not easy. Tweet This! Get Shareaholic.
CREATIVE RAMBLINGS | WEDNESDAY, APRIL 18, 2012
[Marketing] Guest post: How social media is helping entrepreneurs succeed in the digital age
Marketing uses for social media Other business uses for social media The following is a guest post by Zach Buckley. His bio is at the end of the article. Remember when the next big thing was going to be the Internet? A few smart companies hopped on that bandwagon early and made a major profit, Tips
ENGAGE | FRIDAY, JUNE 10, 2011
[Marketing] 19 Boring But Effective Email Deliverability Best Practices
So your Marketing Manager has this awesome idea to base your upcoming membership-drive campaign off of the artwork on a famous Beatles album. W ith email messaging, you’re essentially pleasing two audiences: your human subscribers and sensitive spam filters. Incorporating cutting-edge best practices into your approach can help satisfy both and allow you to focus on what really matters: engaging your email audience. Following are our best practices for avoiding the dreaded junk folder and the “delete” button guillotine: 1. Avoid using “trigger” words. Include a CAN-SPAM compliant footer.
IMAGINE YOUR REALITY | TUESDAY, OCTOBER 12, 2010
[Marketing] Is your business your passion?
chose to leave the technical writing industry because I wasn’t happy doing technical writing. I was good at it, but it didn’t really fulfill me. A bad job market, at the time, also helped me make that decision. But I never quite left the technical market. I’m a social media consultant, which means I’m still doing a lot of work in the technical market. Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Is your business your passion? Imagine Your Reality. All Rights Reserved.
CITIZEN MARKETER 2.1 | THURSDAY, APRIL 2, 2015
[Marketing] A Walk Down Memory Lane: My Third Ever Podcast… with Michael Arrington
But I think what you’re asking is, “How do companies engage with the social net and in ways that help them from a marketing perspective in gaining users and user trust?” Aaron Strout: . I’m sold on the idea of coming to those, because I think they’re great networking events and great ways to see other products and get a pulse on the market. Photo courtesy Robert Scoble. One of the lessons I learned early on in life was the power of networking. My first official podcast interview was with Shel Israe l at the Office 2.0 Conference in San Francisco in September of 2007. Über blogger.
SIMON MAINWARING | MONDAY, AUGUST 22, 2011
[Marketing] Chuck Carey of Troika: How listening and design shape brand storytelling
We can be brought in to help get a little perspective on what’s going on in the market, what they’re looking to achieve with their business, and how their branding and marketing can help them accomplish those goals. If what we do from the branding, marketing and packaging perspective doesn’t have an entertainment value to it, then it’s completely disconnected from the market we serve. So that’s incredibly stimulating to us. This week our guest is Chuck Carey of Troika which is one of Hollywood’s top creative branding and design firms. CC: Absolutely.
JOEY STRAWN | TUESDAY, SEPTEMBER 14, 2010
[Marketing] 2 Dinosaurs Walk Into A Bar…
Whether they are blogging or dancing, marketing or painting; they understand the written rules that everyone should follow and they are proponents of the status quo. This first type of person is the driving force behind market share analyses and customer retention surveys. We all know we can count on this first type of person to let us know what we are doing wrong. Digg Digg. There are two types of people in the world: The first type are the ones that follow all the rules. The second type of person doesn’t believe there are only two types of people in the world.
SOCIALFISH | FRIDAY, DECEMBER 2, 2011
[Marketing] Stakeholders who are engaged online spend more with your organization.
While the average company may maintain Facebook and Twitter accounts and have other discrete programs run by their marketing or customer service teams, in our experience, these efforts tend to be uncoordinated, with different business units, brands or geographies conducting their own social media experiments. When adopted at scale across an emerging type of networked enterprise and integrated into the work processes of employees, social technologies can boost a company’s financial performance and market share, respondents say, confirming last year’s survey results. Or both?
THE WAY OF THE WEB | THURSDAY, DECEMBER 15, 2011
[Marketing] Key trends for 2012: Digital Disruption gets Physical
And we’ve also seen new tools and changes in collaboration, business practices, marketing, freelancing, crowdsourcing and much more. OK, so we’re still at the stage where you need to assemble your own kit, but when the existing companies build enough demand and scale, or when you get someone like Samsung or Toshiba in the market, the ability to source parts in massive bulk and package them in something that’s consumer friendly will rapidly change. We’re already entering the cool celebrity endorsement stage. President Obama has already announced the U.S
TWIST IMAGE | THURSDAY, OCTOBER 28, 2010
[Marketing] Experience Has Nothing To Do With Your Social Media Status
Being great at getting people to follow you on Twitter or read your Blog does not make you an experienced Marketer. I've also seen Marketing veterans with some of the sharpest insights struggle to get people to connect to and follow them. Because of that, we're seeing a lot of self-proclaimed gurus and experts dishing out their own perspectives as if they were seasoned and experienced Marketers espousing experienced fact. digital marketing. marketing professional. It's easy to create a title for yourself. It's easy to be provocative. nothing less. experience.
THE BLAKERY | SUNDAY, JANUARY 23, 2011
[Marketing] 7 Need-to-Know Skills For Mastering Social Media
One is a wine blogger and formerly CEO of her own marketing & PR firm, one is a writer, one is a hedge fund specialist who runs not for profit micro-financing classes for women, and the last one used to be an executive at a large retailer and is retired. Next week I will host my first informal social media training–under my own name–to a group of women in San Francisco. They come from very different industries. To give you an idea of a curriculum–these are some of the areas I will cover next week at the SF training. Topics In the presentation include: Blogging. A.
WAXING UNLYRICAL | WEDNESDAY, MAY 21, 2014
[Marketing] Putting the Art in Article, Part II: IntermediART to Advanced SmARTy Pants
HitReach does a great job creating and marketing their entertaining short cartoons. Great visuals can enhance your articles. We’ve already covered the basics. Now, let’s take your art to the next level. Guest Post by Alicia Lawrence. Infographics communicate a lot of information, usually statistical in nature, in easy to understand graphics. To create a great infographic , not only do you need a great designer, but also someone to put together the research and organize it into bite-size pieces that tell a story. You don’t have to be an Adobe master to create an infographic.
WAXING UNLYRICAL | TUESDAY, JULY 19, 2011
[Marketing] Google+ v. Facebook: The Battle For Our Love
So far, G+ has only been handy if I want to chat with social media marketers, educators who are using social media in the classroom, and the few friends of mine who are early adopters. (We haven’t started referring to non-social media enthusiasts as “normies.” Many of us seem to be playing the waiting game. Circles are better than grilled cheese. But the ability to put people in them is not a big enough draw for me to entirely abandon Facebook if only a small number of my contacts set up Google+ profiles. But it’s coming.). Image: Tony the Misfit via Flickr, CC 2.0.
SOCIALNOMICS | WEDNESDAY, FEBRUARY 22, 2012
[Marketing] Super Bowl XLVI Goes Social: Amplifying the Game Experience Online [INFOGRAPHIC]
Using the Awareness Social Marketing Hub , our on-demand social marketing management software (SMMS) as the exclusive backbone to their operation, the Host Committee was able to capture the game’s excitement via social channels and extend the value of the game online. Share your thoughts in the comment section below, on Twitter (hashtag #Awarenessinc ) on Facebook at Social Media Marketing Best Practices, or on LinkedIn at the Social Media Marketing Mavens Group. As a result, the Social Media Command Center generated over $3.2 How did you do it? Mike Lewis.
CHRIS BROGAN | SUNDAY, DECEMBER 5, 2010
[Marketing] Know When to Send
communication howto marketing socialmediaSince switching to Hootsuite , I’ve become more aware of time. think about when to share a post or idea, as much as I think about sharing. It’s an evolution of sorts, because before, I would just blurt what was top of mind. When I’m sifting through hundreds of ideas at a time, that sharing becomes a bit frenzied, and the impact of each piece becomes less and less useful. It’s just a cleaner way to send.
THE REALTIME REPORT | MONDAY, MAY 5, 2014
[Marketing] Social Media News Ticker: Facebook Launches Mobile Ad Network, Snapchat Adds Text Chat & Video
YouTube unveils Google Preferred at NewFronts event - in response to marketer complaints, YouTube launched a new initiative – Google Preferred – that allows advertisers to more easily buy into the top 5% of content on the site, and to effectively measure performance (Variety). Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, YouTube, Vine and Snapchat: Facebook. Twitter. YouTube. Snapchat. Any social media updates that we missed? Let us know in the comments below.
THE WAY OF THE WEB | SUNDAY, JANUARY 1, 2012
[Marketing] Media companies and losing talent
Along with marketing and advertising, they’re the companies most used to talking at audiences, and have spent decades, or even hundreds of years perfecting that art. A couple of very interesting posts regarding the ever-changing media world popped up last week. One thing we both mentioned was the move for senior writers and contributors from notable blogs to be starting out on their own – whether as a group or individuals – e.g. The Verge, The Kernel, Uncrunched, The New Gambit, etc). The silo culture that still characterises many businesses doesn’t help. Freedom.
GEOFF LIVINGSTON | MONDAY, SEPTEMBER 9, 2013
[Marketing] Redskins Need to Rebrand
The last two times I publicly critiqued brands were BP in 2010 during the oil spill, and Komen for the Cure in 2011-12. I don’t criticize brands often because done frequently as a marketing consultant it creates conflict of interest issues , including a better than thou attitude that doesn’t build a strong reputation. The Washington Redskins need to rebrand. The mounting pressure makes it clear, from mainstream media to federal lawsuit, people want Dan Snyder to change the name of his team, often viewed as a racial slur against Native Americans. It’s that simple.
CONVERSTATIONS | WEDNESDAY, APRIL 2, 2014
[Marketing] When is the Best Time to Post for Your Small Business?
First, there are the pros: Marketers; Copywriters; Bloggers; Agencies; SEO pros and others. Second, One of the most often-asked questions, “When is the Best Time to Post?” ” There are two camps the question comes from. First, Second, there are the small business owners who are not among the first group: Plumbers; Landscapers; Taverns; Shoe Stores; Florists; and tons of others. Each group has a legitimate reason for asking. The first group is often looking for a blanket or scientific answer, while the second group might have two purposes for the question. It depends.
GREG VERDINO | THURSDAY, MARCH 5, 2009
[Marketing] Blurb & Steve Hall to bring the dead to life
Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « Microsoft shows us 2019 in under two minutes | Main | Obamas marketing man spits the truth » Blurb & Steve Hall to bring the dead to life It's an age old ad agency gripe -- you pull all-nighters and sweat blood to come up with that one killer idea. Pre-Order from AMAZON Pre-Order from BARNES & NOBLE Pre-Order from BORDERS Downoad My eBook Download my FREE marketing and social media eBook.
JACOB MORGAN | THURSDAY, MAY 27, 2010
[Marketing] My Thoughts on the Social CRM Summit in Georgia
Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER My Thoughts on the Social CRM Summit in Georgia View Comments May 27th, 2010 me on the left, Paul Greenberg in the middle, and Lauren from Ngenera on the right This past week I had the privilege of attending Paul Greenberg’s and BPT Partner’s Social CRM Summit in Atlanta. I’ve never been to Atlanta before or anywhere near that portion of the U.S. Yes it was a bit warm and yes it was a bit humid, but I still had a great time. next month! jacobmorgan you are very welcome, E2.0
WEB METRICS GURU | THURSDAY, NOVEMBER 15, 2012
[Marketing] Customer Intelligence White Paper
A Customer Intelligence White Paper was just published and I have a submission in it - you can download the paper and get some pretty good information about what marketers are seeking to do with CI. ,,,,, … I’m not sure when the web-conference is going to take place. The contributors are mostly Europeans, some of whom I’ve met during my trips to the UK. For those of you on Facebook, I also created a page for Social Media for The Arts - where I’ll be posting a lot of interesting material, some of which I use to fuel course development.
LOUIS GRAY | SUNDAY, NOVEMBER 7, 2010
[Marketing] The Third Wave of the Web Will Be Uniquely Personal
Disclosure: I am the vice president of marketing for my6sense. Two weeks ago, I wrote about the increasing attention crisis facing many of us as we work to find relevant and beneficial content from the many different sources that are challenging us for our time and energy. The gist? More content is being created in more places and "can't miss" content is increasing at the same rate, making many of us feel we are constantly in a state of missing things, forced to chew through the noise to find the best updates, but still falling short. Plaxo connected your offline Rolodex.
FRESHNETWORKS | MONDAY, FEBRUARY 23, 2009
[Marketing] Examples of online communities in the retail industry
This is a relatively new online community from one of the major players in the UK supermarket market. This fits well with the open and friendly brand they have developed and so would reinforce their position in the market. online communities customer communities Retail FreshNetworks Sainsbury word of mouth Tesco Aldi Marketing and Advertising qualitative market research Recession Social Media online market research Wal-Mart market research innovation United Kingdom Business Matt Rhodes co-creation UK Online communities Wal-Mart’s Elevenmoms.
SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 22, 2010
[Marketing] Tips to Optimize Conversion of Online Forms
From email marketing, to customer service, lead management & nurturing and even social media: online forms are essential. Web forms in scenario and lifecycle based marketing processes. The progressive acquisition of data during the lead nurturing processes or the further development of relations and interactions with people (think of email marketing) is important. Recently Jo Roberts and Anne Yastremski from MarketingProfs wrote a post with 14 ways to improve the conversion of online forms. worthwhile theme as it is firstly often forgotten and secondly very important.
CONVINCE & CONVERT | FRIDAY, MAY 20, 2011
[Marketing] Speak No Evil – Why Trust Isn’t a 4 Letter Word in Social Media
The belief in decentralized social media and every employee being in marketing is taking root in America. In short, they don’t trust non-marketers to represent the brand appropriately. The people who oversee social media in companies are afraid that other employees will pull a Rashard Mendenhall and do more harm than good, leaving the “professional marketers to rush in like a bucket brigade to douse the flames and pick through the smoldering ashes of the brand. Now is the summer of our discontent. It was the best of times, it was the worst of times. Seriously?
DANNY BROWN | FRIDAY, MARCH 19, 2010
[Marketing] Taking Time Out for Health Reasons - Danny Brown
You might also like: Ten for 10 in 2010 – Blog Marketing Back to Business and Thank You Procrastination Is For Squares 114 voices - share yours! You are an important presence! -= Anna Barcelos´s most recent blog post.Five Confessions of an Integrated Marketing Communications Marketer =-. Michele Corona´s most recent blog post.Short Quiz to See if Social Media Marketing is Right for You? =-. Back to Business and Thank You - Connecting the dots from business to people with social media and community marketing says: April 22, 2010 at 6:09 pm [.] Enjoy this post?
WISDOM LONDON | WEDNESDAY, AUGUST 10, 2011
[Marketing] The REAL meaning of ‘community’
And for a word that is so regularly and so freely used in a social media / online marketing sense, I think it’s time those of us in those industries sat up and took notice. If the past few days have taught us anything, it’s surely about the real meaning about community. We’re reminded that community is not about a group of people who ‘like’ or join or subscribe to something. It’s about deeds, not words or clicks. What really defines community, as we’ve been reminded, is where people take action – with each other and for each other.
WAXING UNLYRICAL | TUESDAY, JANUARY 4, 2011
[Marketing] How Pink Panties Heralded India's Social Media Movement
As the social web penetrates virgin markets, improvising on what is exclusively perceived as an urban commodity, the next big thing could well be the semi-urban populace. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. “User engagement is the buzzword just seeping its way through every CEO’s checklist. Awesome. Shall We Tweet?
CONVINCE & CONVERT | TUESDAY, APRIL 7, 2015
[Marketing] How to Apply Youtility to Internal Communication
When it comes to creating compelling content, marketing is leading the way for communication functions. Content marketing is realizing that “when you sell a product, you make a customer for a day, but when you help them, you make a customer for life” ( Jay Baer ). Marketing is focused on listening to understand two things: what prospective customers need to make better decisions, and how the company can improve the customer’s life by providing it. ” Marketing Your Communications. Youtility for marketing seems to be a very proactive activity. Here’s how.
CHRIS BROGAN | WEDNESDAY, NOVEMBER 10, 2010
[Marketing] Absorb Emulate and Innovate
In marketing (and in business innovation overall), I’ve made quite a habit of absorbing other ideas that make sense from other industries or verticals, emulating key elements of their methodology, and then innovating to make them make sense for me. Seeing the model we created for Third Tribe Marketing gave me the structure I needed to build Human Business Works , only with some new innovations in place. Tags: business businessmodels howto marketing There’s something good to be said about mimicry. Make Curiosity a Habit. Ask Justin Levy. Make sense? Innovate.
ENGAGING BRAND | WEDNESDAY, APRIL 23, 2014
[Marketing] Show 482 - Mike Sansone on Creating Successful Business Models
The Engaging Brand podcast covers social marketing , business ideas and brand marketing tips. How to decide what is your market. The Engaging Brand podcast covers social marketing, business ideas and brand marketing tips. How to decide what is your market. Remember as a subscriber you can download 30 Lessons on Social Leadership Powers - the new ebook for just 99p using the discount code ilovebob. technique he uses as part of Small Business Tracks. The canvas for Business Model generation. The why, what, who and how of starting your own business.
BILL HARTZER | THURSDAY, MARCH 24, 2011
[Marketing] Social Media Pros Host Fundraiser for Japan Earthquake and Pacific Tsunami Victims
The Social Media Club in Dallas Texas is getting together with more than half a dozen media, marketing and advertising organizations, including the Dallas Fort Worth Search Engine Marketing Association to host an event called Dallas4Japan. The Dallas4Japan fundraiser will take place at Aloft Dallas Downtown – The Pads from 7:00 p.m. – 9:00 p.m. on Thursday, March 24, 2011. Dallas4Japan is a fundraiser benefiting the American Red Cross, with the money going towards the victims of the recent earthquake in Japan and the Pacific Tsunami. Post on Google Buzz. Tweet This!
MICRO PERSUASION | THURSDAY, JUNE 3, 2010
[Marketing] The Situationally Aware Business
However, our success as marketers increasingly hinges on having a deep, real-time understanding of our networked environment and how these themes can impact our programs. Rather, it’s a complementary set of processes that help you form gut insights that make marketing, public relations and/or digital engagement more efficient and effective. Yet every marketer should be required to make situational awareness part of his/her daily workflow. Many marketers look first to Twitter and Facebook for consumer insights. Some of these memes are ephemeral. Others may be lasting.
JEFF KORHAN | SATURDAY, SEPTEMBER 11, 2010
[Marketing] How Often Should I Blog? - Jeff Korhan
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « How Blogging Enhances Your Sales Presentations | Main | About.me and You Mr. Jones » September 09, 2010 How Often Should I Blog? To determine how often you should blog, you have to consider the three audiences you are blogging for - your fans and visitors, the search engines, and you. Blogging for Your Fans Your ideal readers have an appetite for what you are blogging. The determination you have to make is how often do they want to be fed.
SPIN SUCKS | FRIDAY, JANUARY 27, 2012
[Marketing] #FollowFriday: Krista Giuffi
She has experience in journalism, public relations, corporate communication, and marketing communication. She has a weekly blog post called, “A Little Birdie Told Me,” in which she recaps PR, marketing, and social media news. I’m not going to pretend I remember how I met Krista Giuffi. think it was because she kindly linked to a Spin Sucks blog post on her blog, PR in Pink. And, like I do with anyone who is nice enough to link to us, I headed over to her blog house to check things out. When I got there, I discovered not only a smart communicator, but pink.
THE REALTIME REPORT | THURSDAY, JUNE 5, 2014
[Marketing] Bank of America Teams Up With Major League Baseball for #Troopthanks Vine Campaign
Vine has also played a significant role in Bank of America’s recent marketing efforts; the app has sparked 50% more engagement than any of the brand’s other social media content. In recent months, Vine has become a popular way for Major League Baseball to express its personality to the public. The MLB has generated about 150 Vines, dedicating these six-second videos to topics ranging from big summer movies including “Godzilla” and “Guardians of the Galaxy,” to Mr. Met attending a New York City gala. How does your brand plan to use Vine?
CONVINCE & CONVERT | WEDNESDAY, JULY 4, 2012
[Marketing] The Power of Data
Just ten years ago, marketers had to bribe customers to share a fraction of the rich data we have access to today. Turning the data into useful experiences is how marketers unlock the power of data. Since most people have at least one social profile, people are willing to give marketers access to social data in exchange for a personalized experience across the sites they frequent. This high-value data allows marketers to develop more meaningful, and profitable, relationships with their audience in ways like: Enable people to find places and friends.
SOSHABLE | MONDAY, DECEMBER 29, 2014
[Marketing] It’s All Going Mobile. We Get It. Now What?
When I finally stopped counting, I found 43 articles posted this week on various publications proclaiming that everything was going mobile and that marketers and businesses need to make the appropriate adjustments. All of the articles had two things in common: they gave reasons why we needed to market to mobile users and they didn’t give very good ways other than the basic or generic methods for doing so. Both can be made local, thus the SoLoMo concept that has been so popular at marketing conferences for a few years now. That’s all. Build Everything for Mobile.
DANNY BROWN | FRIDAY, OCTOBER 29, 2010
[Marketing] Hallowe’en or Social Media?
Think of the information available to let you target your marketing message. It’s Hallowe’en weekend. Time to spend with the family and act like kids in a candy store again, with dress-up, neighbourhood wanderings and scary movies. But did you know that Hallowe’en is one of the earliest pointers for social media as well? Check it out. Good Versus Bad. One of the earliest origins of the Hallowe’en celebration is a festival to ward off evil spirits. Before pumpkins became the symbol of Hallowe’en, turnips were carved instead. Apple Bobbing for Business.
SOCIALFISH | MONDAY, MAY 20, 2013
[Marketing] How Promoted Hashtags Can Ruin Your Online Campaign Efforts
About Shane Jones: A strong advocate for the power of personal, “humanized,” digital collaboration, I share my opinions and vast experience on social and digital marketing. Let’s evaluate the potential opportunities that can instill positive feelings and compel followers to share, participate and engage in social conversation. One SharingStories. It would be a great blast from the past if others had stories from 50’s when it started its worldwide growth. But on the contrary, most people think of indigestion and clogged arteries when they think of the famous golden arches.
GET SOCIAL PR | TUESDAY, MAY 29, 2012
[Marketing] How to Build a Content Strategy
Another contributing factor to the success of our strategy was the financial climate of the time — it was mid-2008 when the bottom of the American economy was in free fall and the stock markets was crashing. In my last post, “ Improve Your Relationship With Journalists And Get More Coverage ,” I reported on a new study released about online newsrooms. The basic finding of that study was this: Your company or organization should have an online newsroom. Give clients and prospects financial and investment information they could use. So, how did this happen? Clients.
CONVINCE & CONVERT | FRIDAY, APRIL 22, 2011
[Marketing] History Repeats – Facebook is the new AOL
In 1992, the market capitalization of newly public AOL was $70 million. In 2002, AOL’s market cap was $150 billion, enough to swallow Time-Warner. They create an increasingly rich tapestry of information about you that can (and will be) used to market to you more successfully. My piece of a panel discussion on trends at SocialSlam in Knoxville, Tennessee a great event put together by my friend Mark W. Schaefer. History Repeats: AOL, Facebook, and Castles of Data. View more presentations from Jay Baer. In 2002, AOL had 25 million subscribers. History Repeats. Freaky.
NOWSOURCING | THURSDAY, JANUARY 31, 2013
[Marketing] This Week in Infographics: Let’s Get Down and Nerdy
Lastly, everyone is excited for the Super Bowl this Sunday, but you would be surprised to know that some of the best players in the Super Bowl XLVII and some of the best marketing practices actually have a lot in common. This last infographic takes a look at the players and how they relate to marketing practices. 1. The Marketing Super Bowl. Most of us drive every day, and we don’t usually conciously think about whether or not we are driving on a dangerous road or in a dangerous area of town. Next, we look at the psychology of an internet troll. Why is this the case?
IMAGINE YOUR REALITY | MONDAY, JUNE 28, 2010
[Marketing] How social media can differ from industry to industry
Share [link] John As you noted above, “Recently financial advisers have been given a go ahead of sorts to use social media. I believe you are referring to the issuance of FINRA 10-06, which liberalizes how money managers and advisors can use social media and networking to communicate with their prospects and customers. (A copy of FINRA 10-06 is available here @ [link] ) My colleagues and I are investment marketing professionals who have come to social media relatively recently. Some industries have stricter guidelines that need to be respected by the people in those industries.
CONVINCE & CONVERT | FRIDAY, JANUARY 14, 2011
[Marketing] What Are Your Go-To Social Media Resources?
Ian Greenleigh , the social media manager for Bazaarvoice, and a guest poster and commenter here at Convince & Convert has launched a survey to determine what blogs marketers read to find out about social media and marketing strategy. There really isn’t any research around what marketers are reading, other than mathematical rankings like AdAge 150 and stuff like that. This isn’t a lead generation vehicle for Bazaarvoice , and data won’t be kept by them except to send you results if you like. Thanks for helping us get more data!
SOCIAL MEDIA STRATEGERY | SUNDAY, FEBRUARY 15, 2009
[Marketing] Twenty Theses for Government 2.0, Cluetrain Style | Social Media.
Instead of marketing your social media capabilities, skills, experience, platforms, software, etc. Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Miscellaneous Personal Prof. Development Social Media Twenty Theses for Government 2.0, This is even more true now. Ever since President Obama’s “Transparency and Open Government memo was issued a few weeks ago, it seems that every one of our clients is asking about social media. Both are important.