THE WAY OF THE WEB | FRIDAY, AUGUST 3, 2012
[Marketing] Is Feedburner about to be closed by Google?
It’s particularly worrying in some areas, where companies of the size and scale of Google have effectively closed out the market, particularly in terms of RSS syndication with Feedburner and RSS reading with Google Reader. The ‘Do No Evil’ mantra is nice enough, but businesses have to make money to survive and it’s been sacrificed in the past in order to access new markets such as China. We’ve already seen negative changes to Google Reader forced on users as Google sacrificed it to try and jumpstart Google+. What’s happening to Feedburner?
MOBILEGROOVE | WEDNESDAY, OCTOBER 27, 2010
[Marketing] Droidcon Kicks Off in London Tomorrow; Event Preview With Novoda’s Kevin McDonagh
In a nutshell, this event in results-oriented and has purposely brought together the full range of companies developers need to connect with to build and market their Android apps. Know your customer, delight your customer and accept the fact that you are going to have to spend money and effort to market your apps. This week, if you’re anywhere in Europe, it’s all about Droidcon in London. This two-day barcamp and conference exploring all aspects of developing for Android mobile devices kicks off tomorrow. MSG Media Partner. Interview with Novoda. Probably.
STAY N' ALIVE | SATURDAY, NOVEMBER 5, 2011
[Marketing] Google+ for Apps - the Perfect Competition for Yammer and SalesForce Chatter
However, a new competitor has just entered this space that I think has the potential to shake up this saturated market, and it's a big name, with big pockets and a whole lot of existing enterprise clients. Google+ Hangouts is free, and can allow even more people to participate than many video collaboration tools on the market. However, a new competitor has just entered this space that I think has the potential to shake up this saturated market, and it's a big name, with big pockets and a whole lot of existing enterprise clients. The Power of Circles. Sound familiar?
KYLE LACY | MONDAY, JUNE 10, 2013
[Marketing] Targeting Facebook Fans with Your Content Using Built-in Tools
Many B2C companies have market research & behavior pattern knowledge broken down by demographic. Posting great content to your fan page should be the goal of every business on Facebook. But it isn’t enough if you really want to maximize the reach & impact of your posts. While Facebook offers many options to get more eyeballs on your posts — including paying for them with Promoted Posts — one of the most undervalued & underused options is post targeting. Any fan page owner can target posts (by location, language, age, etc.) Fear not! —-. facebook
JEFF KORHAN | SUNDAY, AUGUST 22, 2010
[Marketing] The Bright Side of Losing Social Media Privacy
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Thank You Small Business Readers | Main | Social Connectivity is a Human Need » August 22, 2010 The Bright Side of Losing Social Media Privacy From an early age, we have all witnessed countless circumstances that we have deemed unfair. People Talk It used to be that if you were aware of your competitors having a competitive edge because they were not being fully compliant with the law, you just had to get over it. People talk. So, as they say.
SOSHABLE | FRIDAY, OCTOBER 3, 2014
[Marketing] Why Soshable Went Dormant (and why it’s due for an eruption)
When I first started playing around with social media marketing back in 2007, it was new, fresh, and wonderful. My focus on automotive social media marketing has allowed me the privilege of forming a strong company with a bright future that takes up way too much of my time and my former blogging stallion was put in the barn. created this blog to keep my thoughts in order, to have a central point through which to post all of my content, and to build a brand that could eventually become a company of its own. Things change. Directions change. That is changing. Time is opening up.
CONVERSTATIONS | WEDNESDAY, NOVEMBER 17, 2010
[Marketing] Search Once and Subscribe - Making Meaning of RSS
find out the buzz in a particular market or product. One of the first mantras I teach business leaders and educators is " Search Once and Subscribe.". By tapping into the power of RSS, we can gain more knowledge in less time. like that, don't you? More Knowledge. Less Time. powerful combination to win the battle of Infosumption (Information Consumption). The beauty of Search Once and Subscribe, is we don't need to know all the techy parts of RSS. Really, we're just making it mean a Relevant Signal Stream for our own needs. By using the mantra, we can. see what they are saying.
JUGNOO | FRIDAY, NOVEMBER 1, 2013
[Marketing] Social Media Professionals Choose Their Weapons
Social Marketer’s with Over 5 Years Experience: Social Media Channels Focus. Social media professionals with over 5 years experience are choosing Facebook, Twitter, LinkedIn and Blogging as the channels to focus most of their efforts on, according to a new survey and report. Professionals with less experience do not have blogging as high on the list; it may be because they haven’t experienced the long term benefit of establishing a reputation for themselves or their brand through content creation per se. Source: SocialMediaExaminer.com Industry Report: by Michael A.
JUGNOO | THURSDAY, OCTOBER 31, 2013
[Marketing] Pinterest and Getty Images Hook Up
The images are leased or sold to agencies and marketing departments for everything from advertising to editorial use. Pinterest and Getty Images have made an agreement to share data. Now that Pinterest has a solid cash hoard, it can afford to go out and make partnerships that can help grow interest and increase engagement in the social media site. Getty Images is a supplier of stock photos with an archive of over 80 million still images and 50,000 hours of stock film footage. The The post Pinterest and Getty Images Hook Up appeared first on Jugnoo Blog.
JUGNOO | WEDNESDAY, AUGUST 28, 2013
[Marketing] Successful Social Media Campaigns
Often the culprit is a PR firm or a marketing agency that was hired to boost results in the short term, with content that was attention-getting but not brand relevant. What makes for successful social media campaigns? Ok here is the scenario: our client goes to an agency, and the agency promises to get the client 20,000+ likes for their charity campaign on Facebook. Reason is that a campaign like this is only a party, and once the campaign is over, everyone goes home. We see this quite often with clients that have low engagement.
KIKOLANI | FRIDAY, APRIL 12, 2013
[Marketing] Fetching Friday – Resources Mashup & World’s Cutest Frog
Convincing Arguments to Win Your Content Marketing Budget – Find out how marketers who are keen on content strategies can win the backing — and budget — they need to proceed with their content marketing efforts. Customer Acquisition Strategies for Entrepreneurs – Proven inbound marketing tactics and resources that will help your startup acquiring customers in a way that differentiates you from the crowd. The State of Pinterest: What Content Marketers Need to Know Now – Wondering what’s new for Pinterest in 2013?
LOUIS GRAY | SUNDAY, FEBRUARY 13, 2011
[Marketing] Kinoma to Bring Sleek App UI to Smartphones and Beyond
The Kinoma Dashboard in Action "What we can do as part of Marvell is bring sophistication from the smartphone market down to embedded devices," Hoddie told me. We are the right solution at the right point in time that the market needs right now. Near the end of 2010, Marvell Electronics , the San Jose-based silicon manufacturing firm, quietly made an acquisition of a software company called Kinoma , making mobile media browsers and other software for smartphones on Windows Mobile and Palm. The idea? but that don't have a strong UI to match. Think of it as an evolution.
BARE FEET STUDIOS | TUESDAY, APRIL 20, 2010
[Marketing] Rox Talks Video Ads & Next Level Hawaii
Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Aloha , Podcasts , Video > Rox Talks Video Ads & Next Level Hawaii Rox Talks Video Ads & Next Level Hawaii by Roxanne Darling on April 20, 2010 I am launching web cam conversations with you this week. It’s the one form of video I have not done very much though the idea of it appeals to me a lot. At least for high value, internet savvy consumers like me.
STAY N' ALIVE | THURSDAY, JANUARY 13, 2011
[Marketing] to End Poverty
If you get a chance, and you have any talent at all, come and offer to help. It doesn’t have to be coding either. If you can blog about the event, share it with your friends, Tweet about it, or share it on Facebook, that’s one step towards ending poverty. If you have video talents and can help broadcast the event for people that aren’t attending, let Zach know. If you have graphic design skills, or project management skills, or marketing skills, there is a place for you in these projects I feel. “Twitter GPS Locator App. “First Aid App.
CONVERSTATIONS | MONDAY, OCTOBER 27, 2014
[Marketing] Bad Assumptions and Bad Experiences
Related Stories Week in Review: Posts and Podcasts Oct 19 – Oct 25, 2014 Brand Identity: What It Is and How to Maintain It Tips for Mobile Marketing: How to Bring Customers Into Your Store What’s Your Content Style? Most business owners try their best to avoid it. That place called Stuck. Nobody Nobody wants to go there, get there, or stay there. Yet, I know many owners and solopreneurs who, in their attempt not to repeat bad experiences and to avoid conversations because of bad assumptions, end up getting stuck because of inaction. Bad Assumptions. turn away from prospects.
PROACTIVE REPORT | MONDAY, DECEMBER 5, 2011
[Marketing] Social Media Trends 2012 – Analytics and Measurement
Several years ago Jim Sterne of the Web Metrics Summit said that someone who can understand web analytics and interpret the numbers for the marketing and PR people is worth their weight in gold – and I believe that is still the case today. Today I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post. The rise of Social Intelligence. Better use of analytics and more focus on measurement. Content creation and curation. Social media education and training. Let’s take a look at Analytics and Measurement. Measurement.
SPIN SUCKS | THURSDAY, AUGUST 5, 2010
[Marketing] The Age-Old Question: Can I Pick Your Brain? | Spin Sucks
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 05 2010 The Age-Old Question: Can I Pick Your Brain? Joining the discussion in the Facebook digital marketing community where the industry talks about the changes happening, what it means for our careers, and how to stay ahead of trends. Leave a comment!
WAXING UNLYRICAL | FRIDAY, MARCH 13, 2015
[Marketing] #measurePR Recap: March Measurement Madness
think that’s an excuse for marketers and PR pros who are afraid of data. The March 3rd edition of #measurePR featured founder of SeeDepth Inc. Christine Perkett , and founder of Tenacity5 Media (and my friend) Geoff Livingston. With these two measurement smarties at the center of our universe that day (a social media dream!) we decided to delve into what I like to call “March Measurement Madness.” ” #measurepr. A1) At multiple agencies, worked closely w/ clients on much measurement trial & error. In 90s often heard “PR isn’t measurable!” measurepr. measurepr.
ONLINE COMMUNITY STRATEGIST | WEDNESDAY, FEBRUARY 10, 2010
[Marketing] Social media intelligence and awe-inspiring content
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Social media intelligence and awe-inspiring content February 11, 2010 in social media | Tags: "most e-mailed" , "The New York Times" , social media If you haven’t heard by now, I started a new job this week. Tomorrow is Day 4 and I am 100% sure that I made the right decision. The first is: I ntelligence through Social Media. In it, I discuss the benefits of monitoring your competition in addition to your own brand online.
TWITIP | THURSDAY, DECEMBER 31, 2009
[Marketing] The Joy of Tweeting
Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Claire Chapman @coachclaire Claire Chapman, Professional Coach and Social Media Marketing Specialist based in London. Treat Twitter as one of your social media and other marketing activities and don’t get sucked in to feeling you have to be there every single minute – have some fun!! What impression are you leaving behind you on Twitter and other social networks ? Tweet from the heart. need tweethab.
SOSHABLE | FRIDAY, MAY 6, 2011
[Marketing] Chris Brogan: What Small Businesses Should Do
Social media marketing superstar Chris Brogan talks about his most recent company and how it helps small businesses. The concept is strong and it’s good to see Chris branch out. If you have never heard Chris speak, you should do so. Smart dude. Business Social Media chris brogan video
DREW'S MARKETING MINUTE | THURSDAY, DECEMBER 15, 2011
[Marketing] 2012 Trends Worth Watching
mobile market—are now the fastest-growing segment. A new low-cost, no-contract T-Mobile plan offered through Walmart, for example, allows for unlimited Internet access and texting but only 100 voice minutes. By providing a dose of the unexpected, brands can inspire consumers who crave discovery and perhaps find new markets as well. So I was looking forward to their 2012 report and it did not disappoint. I had a chance to ask Ann Mack, JWT’s Director of Trendspotting a few questions. But before we get to her answers — check out their executive summary.
SOCIALFISH | WEDNESDAY, APRIL 8, 2015
[Marketing] How To Automate Twitter Without Looking Like an Idiot
As a board member and part of the marketing team, I help organize and promote local networking, volunteer and other alumni-related events for the 24,000+ Wisconsin alumni around Chicagoland. This great post by Tyler Knudtson originally appeared here and is reprinted with permission. AUTOMATE IN FAVOR OF ENGAGEMENT – this post will show you how. ————– Confession time. Nearly every thought I have and action I take is the result of a never-ending internal battle between sides of a split personality. Efficiency Tyler vs. Perfectionist Tyler. WASTED.
PROACTIVE REPORT | FRIDAY, DECEMBER 16, 2011
[Marketing] Social Media Trends 2012 – Content Curation in PR
You can create a channel of industry news and interesting content that your customers and stakeholders would find interesting and useful. As Rebecca Lieb says in her new book about Content Marketing : It’s time to think like a publisher. In her post about social media trends in 2012 Beverly Macy says content curation is important because people want to know what’s important and they want to discover interesting and relevant content. “Competitive advantage goes to companies who quickly figure out how to enable effective aggregation curation. ” Robin Good.
WAXING UNLYRICAL | TUESDAY, AUGUST 30, 2011
[Marketing] A Primer on TweetLevel
If you compare the lists of top tweeters from TweetLevel with other tools on the market, there will be a marked difference. There are, of course, other excellent tools in the market. Guest post by Jonny Bentwood. TweetLevel and BlogLevel are two purpose built tools for the PR industry that aim to be a GPS for navigating influence. At the former’s heart is an open and transparent algorithm that seeks to measure who is important within each social media channel. Resting behind the methodology are several key insights: Influence without context is irrelevant. What’s next?
JOEY STRAWN | MONDAY, SEPTEMBER 27, 2010
[Marketing] Infantile Monday Dance-tacular [Video]
Related Posts: The Greatest Marketing Advice In The History Of Ever Reasons to Love Twitter and Technoviking Spin Sucks Guest Post BarCamp 2010: And The Winner Is……… A New Way To Inject Awesome. Digg Digg Good morning. I hope your weekend was less hectic and stressful than mine. If it was though, maybe I can lighten the mood. Everyone I know is having babies. Apparently January was a very randy month this year. My wife and I are at no point ready to have children (which is fine). Simply extending congratulations to those in my life whom I know that deserve it.
WHAT SPINKS THINKS | TUESDAY, JANUARY 12, 2010
[Marketing] CNN Relies on Social Media in Haiti Earthquake Coverage « The.
wold have liked to see a balance of a few bigger cities in the Top 20, as well as a comparison to smaller markets. The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals CNN Relies on Social Media in Haiti Earthquake Coverage Firstly, my thoughts are with all the people suffering in Haiti after this horrible tragedy. The Red Cross tweeted that you can help by texting “ HAITI to 90999 to donate $10 to relief efforts. If you know of any other ways to help, let me know and I will add it here. the extent of their background check)? Exactly!
ENGAGE | TUESDAY, MAY 10, 2011
[Marketing] A Simple Argument for Social Business
image: tinou ] Related articles 6 Social Media Marketing Roadblocks and How to Plow Through Them (engage.tmgcustommedia.com) Social Media vs. Time – is Social Media a horrible distraction? P eople buy from people they like. People like people they trust. People trust people they know. People know people they interact with. People interact with people who are open. If your business isn’t open to interaction, who are you closing out? talenttattler.wordpress.com) This post originally appeared on hanelly.com.
SPIN SUCKS | FRIDAY, DECEMBER 30, 2011
[Marketing] Gin and Topics: Douchecanoes, Bears, and Dogs. Oh My!
Michael Schechter is the digital marketing director for Honora Pearls, a company specializing in freshwater pearl jewelry. Today’s Gin and Topics are brought to you by Michael Schechter. . When the Dietrich is away, the kids will play! It appears Gini may have cracked into the New Year’s champagne a little early. So much so, she is giving me free reign over the final Gin and Topics of 2011. Let’s enjoy a little Gin and Topics before the bubbly starts flowing! 5. Guilty pleasures and good deeds. Louis C.K. continues Five-year resolutions, anyone ? Dogs in Cars.
KIKOLANI | MONDAY, DECEMBER 8, 2014
[Marketing] Simple and Affordable Resources for Creating a Website
You will find gigs for logo design , video creation , content ideas , local business marketing advice , and pretty much anything else you can think of. There are a lot of myths that hold people back from creating their own website. You have to sign up for a ton of services. You have to learn how to design and code, or hire high-end consultants to design and code. You have to spend hundreds a month. Fortunately, none of these are true for those who are looking for something simple. Hosting. They offer free web hosting when you register a domain with them for three years. Website Design.
CONVINCE & CONVERT | THURSDAY, DECEMBER 23, 2010
[Marketing] The 5 Critical Social Media Skills You Need to Disperse
Everybody in your company is in marketing, whether they want to be or not. Once upon a time, the only people who really needed to “get” your brand were the ones who built its external facade: marketing, public relations, and corporate communications. Tweet Your customers, prospects, and the people looking for you online don’t care about your company structure. If they find you on Twitter, or leave a comment on your blog, they’re looking for a response from anyone who can help, regardless of what department that person represents or what someone’s official job title is. Listening.
PUSHING SOCIAL | THURSDAY, OCTOBER 2, 2014
[Marketing] Why Your Editorial Calendar Isn’t Getting the Job Done
The internet marketer selling this year’s repackaged product. I’m a devoted advocate of using editorial calendars. They have been a essential tool for Pushing Social for the last three years. look forward to my quarterly ritual of brainstorming 3 months worth of weekly posts. I’m hooked and my calendar habit will be tough to break. But, even though my editorial calendar is a cherished tool it still stands behind my editorial strategy. If you look back through our post archives you’ll see that I haven’t referred to “editorial strategy” – ever. Measuring the right criteria. Upworthy.
STEPHEN P SMITH | THURSDAY, OCTOBER 18, 2012
[Marketing] Upstart Passion: Launching an Auspicious Business!
Also, Blueglass and Copyblogger offer valuable data on content marketing tips. Launching a small business is a serious undertaking that requires vast deposits of passion, patience, time and money. To succeed in the journey from zero to raking in the big bucks, never decline an offering of good advice — your business depends on every advantage it can garner. Flexibility. Never be too rigid in the direction of your startup company. Yes, a plan is most definitely necessary from the get-go, but nothing is certain in the world of business. Social Media. Feedback. Directly elicit feedback.
STEPHEN P SMITH | SATURDAY, MARCH 31, 2012
[Marketing] Thought-provoking Stuff for Saturday
The more I read, the more I ran into other book formats—hardcover, paperback, mass market, special edition. Some reading for you: What It Takes: Rethinking Book. hesitated when I read the words video book in one of Steve’s upcoming posts. Maybe video? Or video series? But, not book. My early definition of books: My childhood favorites—Tikki Tikki Tembo and Blueberries for Sal—are heavy on images. The images faded in grade school, forcing an egg-headed edition of Ramona Quimby, and Meg, Charles Wallace, and a tesseract, to appear in my head. About – Do Lectures. About. Do Crowd.
DANNY BROWN | FRIDAY, JANUARY 2, 2015
[Marketing] The Cautionary Tale of Balderdash and Hogwash
Seeing that there was a market for people looking for information, Balderdash and Hogwash decided that their brand of FICTION was just what the world needed. Back in the day, two friends named Balderdash and Hogwash decided they wanted to be seen as really smart. So they decided to share their thinking and position it as Fairly Important Correctionable Tales In Other News (FICTION). So off they set, taking their words of wisdom with them. For many years, Balderdash and Hogwash were hugely successful. Making a viral video is as easy as buying a Flip cam and pressing Record. And grow.
ENGAGE | WEDNESDAY, AUGUST 1, 2012
[Marketing] Is Your Brand a People Person?
recent survey from online marketing firm Get Satisfaction and Incyte Group , a market data consultancy, found that only about 12 percent of Facebook users log on to Facebook to interact with brands. Remember the scene from the 1999 movie Office Space when the two consultants interview employees at the fictional software firm Initech ahead of companywide layoffs? What would ya say you do here? asks one of the consultants. “I have people skills. I am good at dealing with people! Can’t you understand that?!” replies an emotional Tom Smykowski. Poor Tom. The writing is on the wall.
ENGAGING BRAND | WEDNESDAY, APRIL 15, 2015
[Marketing] Show 529 – Leading Digital Strategy For Business Growth
Is e-commerce a channel, market or part of my business structure? Can we learn to lead digital strategy rather than manage it on a day to day basis? That is the question on this weeks award winning Engaging Brand podcast. Professor Chris Bones and James Hammersley of Good Growth join me to talk about their ideas from Leading Digital Strategy: Driving Business Growth Through Effective E-commerce. We discuss. Is digital a business tactic or a business strategy? What role does digital play in delivering your customer proposition? What is omni-channel retailing and how do we maximise it?
GAURAVONOMICS | THURSDAY, JULY 8, 2010
[Marketing] Hindustan Times Story on Youngsters Connecting With Twitter and.
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Crest Magazine Interview on Social Media Marketing Business World Story on the Seven Deadly Sins of Social Media Marketing » Hindustan Times Story on Youngsters Connecting With Twitter and Facebook Friends Offline Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! And they do. For more, read my bio. Lets talk.
IMAGINE YOUR REALITY | THURSDAY, MAY 17, 2012
[Marketing] Reminder: Free Event for Small Business Week next week
On Thursday May 24th from 7:30 am to 1pm, Constant Contact is launching Get Down to Business: An action-packed, nationwide series of events led by the industry’s top experts marketing for small organizations. Whether you’re new to email and social media marketing, or a seasoned pro, this is an event you won’t want to miss. “Behind the Scenes of Today’s Social Media Campaigns” (Speaker: Anthony Veliz, IZO Marketing & Public Relations ). You’ll uncover new business-building tools and strategies. Where: Monarch Hotel. 00-9:00 AM.
CONVINCE & CONVERT | THURSDAY, MARCH 26, 2015
[Marketing] How to Create an Unforgettable Integrated Campaign
In an interview with The Drum , Oreo marketing manager Jonathan Holden said, “We want Oreo to be an even more iconic brand in the UK. March 20, 2015 marked Europe’s largest solar eclipse since 1999 , with 90 percent of the sun covered in parts of the UK. Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Suffice to say, the thoughtful approach shone brightly amid a social media sea of eclipse-themed activations. Oreo Eclipses the Sun—Literally. Yes, print!
FIREBELLY | MONDAY, NOVEMBER 21, 2011
[Marketing] Monday’s 5 Social Media Must-Reads
By Kristi Hines Social media can be an invaluable part of your business’ online marketing strategy. Below are 5 social media must-reads that we wouldn’t want you to miss. Brand Management: The Asshole Effect. By Olivier Blanchard Want to boost your repeat business, get tons of free referrals, acquire bunches of new customers and get lots of positive buzz for free? There’s a pretty simple way to do it that doesn’t have to cost you a whole lot. Can you guess what it is? Simple: Purge your company of assholes. Stop Bothering Me! The Cure to Common Social Media Distractions.
LOUIS GRAY | FRIDAY, DECEMBER 17, 2010
[Marketing] Delicious' Decline Already Evident In Traffic, Sharing Trends
staying independent, but losing dramatic market capitalization, search market share, and accelerating an employee exodus, both voluntary and involuntary, it's still clear the company intends to wring all the remaining value out of its vestigial pieces before selling - effectively promising low to no returns on every deal. The age-old guidance of buying low and selling high has appeared to escape the halls of Yahoo! If we ignore the Microsoft and Yahoo! acquisition dance of 2008 , which ended up in Yahoo!'s Yesterday's news leaked that Yahoo! Yahoo! Yahoo! Buy high, kill.
LOUIS GRAY | TUESDAY, JULY 19, 2011
[Marketing] Google+ & Other Social Networks Need Algorithmic Filters
Google+'s entry into the social networking market presents a new slate of opportunity for tech geeks who have been unsatisfied with leading offerings from Facebook and Twitter. But I believe his conclusion is not perfect, for if done correctly, intelligent algorithms can make the network the most personal and most relevant one on the market. Disclosure (as always) : I am the VP of Marketing at my6sense , which provides personalization of news and social streams (but not yet Google+). adding ". simply isn't enough. Which brings us back to Google+. all day long.
WEB METRICS GURU | THURSDAY, SEPTEMBER 15, 2011
[Marketing] Official Trailer for Social Media Analytics, my book
McGraw Hill Marketing produced the official video for my book – also remember there’s a book signing tonight in Providence, RI (where I am now) and two others in London next week (9/27) and Rome (9/29) along with private event at the COI that is happening on the afternoon of 9/26 (I can get a [.]. Social Media Analytics Book by Marshall Sponder Social Media Analytics book McGraw Hill McGraw Hill Social Media Analytics
SOCIALNOMICS | TUESDAY, APRIL 30, 2013
[Marketing] Are Casinos Getting More Social?
While people still see these ads, nothing is quite like social media for supplying instant marketing to a huge amount of potential customers. If a marketing campaign can’t reach thousands of potential customers in moments, it isn’t on social media! Event marketing through social media has exploded. Mobile Marketing. By creating a place where customers can easily interact with the casino or casino staff, this social marketing has created a win-win situation. Casinos around the world are cashing in on this phenomenon. Instant Gratification.
JACOB MORGAN | TUESDAY, NOVEMBER 18, 2014
[Marketing] Will Facebook at Work, Work?
In this episode of TheFuturein5 I share my thoughts on why I think Facebook has a strong opportunity to dominate this market but I also highlight some of the key challenges that they will have to overcome in order to become successful in the enterprise collaboration space. Here is the second episode of The Future In 5 , the video series where I share my ideas, insights, and commentary on the future of work in five minutes or less! You may have heard the rumors that Facebook is launching a version of it’s popular social network for businesses to use in the workplace! In
JACOB MORGAN | THURSDAY, DECEMBER 3, 2009
[Marketing] Companies Interested in Enterprise 2.0 Need to Take Strategy Seriously
The market is still in its infancy, so it will be a long time before we see big budgets allocated toward strategic planning for e20. It's always been easier to justify to spend 100k on a marketing campaign that may bring new customers than to spend 10k on an internal tool that makes for example team collaboration more efficient. Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Companies Interested in Enterprise 2.0 Need to Take Strategy Seriously View Comments December 3rd, 2009 A few posts ago I talked about Enterprise 2.0 shifts.
JUGNOO | THURSDAY, JULY 11, 2013
[Marketing] Unhappy with Social Media Measurement?
And Adobe reports that 52% of marketers are frustrated because it is so hard to measure ROI in social media. Marketers aren’t alone in their disgruntlement. What this tells us is that brands may be spending time creating content and marketing in their social media channels, but not actively responding to existing customers (representing repeat business) in the medium of their customers’ choice. You’re not alone…. At the end of the day, how many visitors did we get (prospects)? How many contacted us (leads)? So some questions to ask are: 1. – and 3.
CONVINCE & CONVERT | SUNDAY, OCTOBER 23, 2011
[Marketing] If You’re B2B, What Day You Tweet Doesn’t Matter
find this piece of B2B “non-advice” interesting, because dating back to the early days of email marketing, we’ve always wanted to believe that message recipients’ behavior differs enough through the week that we should stage our communication accordingly. (at least on weekdays). On Thursday October 27, join me and my friends at Argyle Social for a valuable (yet free) Webinar that puts some of the big questions about social media timing under the experimental microscope. Register here. We’ll dispel some myths , and probably create a few new ones.
IDACONCPTS | MONDAY, MAY 2, 2011
[Marketing] 3 Ways to Ensure You Never Miss Out on a Job Offer
Unless you’ve been living in a cave (an option that seems increasingly attractive as rent levels continue to rise) you’ll have been confronted with some pretty ugly statistics about the jobs market. Prospects for job hunters aren’t exactly rosy right now. It’s a struggle, no two ways about it. The time and effort required to do a good application is considerable. To receive a rejection, or even not to get a reply at all, is heartbreaking. However, finding out that you were made an offer but didn’t receive it feels even worse. Surprisingly this is not an uncommon occurrence.
BRASS TACK THINKING | THURSDAY, JUNE 17, 2010
[Marketing] Dealing With Micromanagement
originally moved to LA to be in the music business…and like most, I had to start at the bottom. I was working in the marketing department of a major record label and had a boss who started out as a big-time micromanager who also acted like a female Ari Gold (Entourage) and treated me like Lloyd. Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Dealing With Micromanagement June 17, 2010 | by Amber Naslund View Comments We’ve all been there at one point or another. Nuff said.
JEFF KORHAN | TUESDAY, JULY 20, 2010
[Marketing] Real-Time Social Media Search Analytics - Jeff Korhan
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Blog Banner Blues | Main | The Social Media Convergence Strategy » July 20, 2010 Real-Time Social Media Search Analytics SocialMention is a a real-time search platform that can help you to monitor your small business brand or personal online presence so that you make them even better. That indeed is one of my objectives with my social networking and marketing. Personally, I recommended subscribing to the feed on your reader.
PWB MARKETING BLOG | WEDNESDAY, DECEMBER 31, 2014
[Marketing] 2015 Social Media Predictions
Many marketers are looking forward to a “buy” button availability. What I disagree on is that business owners should never choose their social media channels before considering their overall marketing plan – Just because a social platform is out there, does not mean that you should be there. Many businesses will think social first when crafting a marketing plan or developing sales outreach strategies. This year I thought to analyze several of the expert predictions for what is to come from a recent Business 2 Community post. Is your voice being heard?
SPIN SUCKS | SUNDAY, SEPTEMBER 30, 2012
[Marketing] The Three Things Edition 1
It has been one of the bigger beefs I have with Facebook and I champion opt-in versus opt-out in the advertising, marketing, and technology industries. One of my very favorite blog posts of the week is Six Links Worthy of Your Attention that Mitch Joel does with Hugh McGuire and Alistair Croll every week. It typically has links I wouldn’t otherwise read because they’re outside my scope of work and personal passions. But I learn something every week and I appreciate the work these guys put behind each blog post. So welcome to the new edition of The Three Things!
BLUE FOCUS MARKETING | WEDNESDAY, OCTOBER 30, 2013
[Marketing] @SocialEmployee Featured in @Forbes by Columnist @DorieClark #socbiz
The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman ( @davidedelman ), Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. Upon returning from the Pivot Conference (@ PivotCon ) in New York City a couple weeks ago , we were very excited to see my interview with Dorie Clark (@ DorieClark ) in Forbes. As history has shown us time and time again, knowledge is humankind’s greatest tool in our arsenal. New Video: “What is a Möbius Strip?”.
DIVA MARKETING BLOG | WEDNESDAY, DECEMBER 7, 2011
[Marketing] Stories from Smaller Nonprofits: Testicular Cancer Society
Welcome to Diva Marketing's Holiday For Small Nonprofits Series. This is the third year that Diva Marketing has given the virtual stage to smaller nonprofits to tell their story. Seems we have a tradition going on. their way. It's our way of giving back by honoring the people and the organizations who make a difference in the lives of so many others. It is my special wish, through your kindness in passing along the posts to your networks, together we can give the present of increased awareness, a new volunteer and a extra donation or two. . The Testicular Cancer Society Story.
SOCIALNOMICS | MONDAY, NOVEMBER 29, 2010
[Marketing] Best Time to Post
When I was the Head of Marketing at Travelzoo our production team always sent out the Top 20 e-mail list to the 21 million subscribers on Wednesday at roughly 11 am. Often times it’s not what you post, but when you post. The most important thing is to still post great content, however you can severly hamper your great content by posting at the wrong time. General guidelines: Tuesday, Wednesday and Thursday are your best days. Saturday is the worst day. Holidays are slow traffic days (except commerce sites). 10 am – 11:30 am and 1 – 3:30 pm are great times to post.
THE RELATIONSHIP ECONOMY | TUESDAY, NOVEMBER 30, 2010
[Marketing] Do You Take Offense?
The top ten issues that create the most disagreement include: Social media’s role in marketing. Tags: Change Factors Disruptive Factors Market Factors Media Factors Relationship Economy Systemic Factors blogsphere disagreement Disagreements emotional response knowledge domain knowledge domains media metrics personal attack self preservation web knowledge Disagreements can take two distinctive routes. One route is to argue why you disagree with someone’s statement and do so logically rather than emotionally or egotistically. You can see it throughout the blogosphere.
WHAT SPINKS THINKS | MONDAY, MAY 17, 2010
[Marketing] 8 Too Many Responsibilities of a Community Manager « The Spinks Blog
Announcing new developments, responding to crisis, seeking media coverage, etc… Marketing. Throughout the decades, us marketers have usually remained a bit behind the scenes. If I wrote a collateral piece it was a dual effort with marketing and sales for content and messaging, but I rarely got feedback from sales (or even the customer!) It is also important to follow what is happening outside the community, including marketing/recruiting. It’s a title that didn’t exist a few years ago. Now, in 2010, every business and their mother has one. Content producer.
DANNY BROWN | WEDNESDAY, SEPTEMBER 15, 2010
[Marketing] Why I'm Loving the Livefyre Comments System - Danny Brown
You might also like: Why Loyalty and Mobile Marketing is the Future for Retail Why I’m Loving expo-MAX Analytics The Indecision of Being a Blogger Tags: better blogging , blog comments , livefyre 67 voices - share yours! Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Why I’m Loving the Livefyre Comments System September 15, 2010 67 voices share yours! Share 1 save Regular readers of this blog will have noticed the introduction of the Livefyre comment system. – it actually expands it. Maybe.
SOCIAL EMAIL MARKETING | WEDNESDAY, JANUARY 26, 2011
[Marketing] ExactTarget Launches Real-Time A/B Testing at MarketingSherpa’s Email Summit 2011
The solution is described as something which will improve email marketing performance in real time based on customer reactions. ExactTarget has launched a feature it’s calling “Real-Time A/B Testing”. The company took the wraps off the new service at MarketingSherpa’s Email Summit 2011 in Las. Industry news ExactTarget MarketingSherpa Email Summit 2011 Real-Time A/B Testing
CONVERSTATIONS | FRIDAY, SEPTEMBER 19, 2014
[Marketing] Free Yourself from Facebook by Leveraging 3 Other Platforms
As the founder and CEO of WebRev Marketing & Design, a Chicago internet marketing , web design and social media firm, Brian is committed to providing measureable success for his clients. Free Yourself from Facebook How to Leverage Communities in 3 Other Social Platforms Written by Brian Burt Let’s face it, Facebook is played out – it’s become the boring old guy of social media. With a recent, dramatic drop in organic search results, savvy brands are flocking to other social media platforms. Because Facebook is familiar. And in many cases, they are exactly that. for leadership.
WRITTENT BLOG | WEDNESDAY, OCTOBER 15, 2014
[Marketing] 20 Amazing Resources to Learn Copywriting
Most often, it is the art of writing copy for marketing or advertising. What is copywriting, really? In other words, it’s writing that’s designed to sell. That might seem easy, but believe me, it’s often not. If you’re considering an engaging and rewarding career in the world of copywriting, this list of 20 top resources will help you master the practice: 1. Copyblogger. If you truly want to be good at copywriting, Copyblogger is definitely the right place to start learning. 115,000 people have already benefited from their free, high-quality resources. 2. Kopywriting Kourse. Copywritin
ONLINE COMMUNITY STRATEGIST | SATURDAY, SEPTEMBER 19, 2009
[Marketing] Why did you post that comment?
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Why did you post that comment? September 19, 2009 in comments , online communities | Tags: news comments , online news comments , story comments , terms of service This is the question I wanted to ask the woman who called asking me to remove a comment, actually several comments, she’d posted on a news story. Wait, let me be honest and tell you that after a ten minute conversation I did ask her that question. Serious swagger!
JOSH S PETERS | TUESDAY, APRIL 21, 2009
[Marketing] Social Media for Authors, Free ebook
Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media , eBook » Social Media for Authors, Free eBook Social Media for Authors, Free eBook Written on April 21, 2009 by Josh Peters in Social Media , eBook 13 Comments - Leave a comment! Whether you’re an author or just a social media beginner this free eBook is for you. Jacob Morgan of Mighty Mouth Media and myself (representing Shua Consulting ) wrote a free eBook that covers the basics of social media and it’s applications. Thank you for sharing. Jan G.
MINDJUMPERS | THURSDAY, AUGUST 5, 2010
[Marketing] Danish CSR Initiative on Social Media Meets Criticism
It is also criticized that Energi Nord in the end makes their marketing more aggressive, inviting their community to participate in events. Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved
SPIN SUCKS | TUESDAY, FEBRUARY 17, 2015
[Marketing] Seven Steps to Dealing with Critics
Most of you have sites, communities, and content that increases your brand awareness, helps you position yourself in your market, and generates new leads. The secret word is in his blog post, “ Good Branding, UX, and Content Marketing Start with Your Story.”. By Gini Dietrich. company of 70 assisted-living and retirement homes in the Midwest hired us a few years ago to see if social media could help them communicate with the children of their residents. . Coming up on March Madness, we suggested they create the NCAA of Wii players and have the residents compete with one another.
SPIN SUCKS | MONDAY, AUGUST 23, 2010
[Marketing] Facebook Places: Be Cautiously Curious | Spin Sucks
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 23 2010 Facebook Places: Be Cautiously Curious By Gini Dietrich | Email | Print | 12 Comments | Now that Facebook Places (a location-based tool that is likely going to compete with Foursquare and Gowalla ) has been in full force for a few days, have you tried it?
CONVINCE & CONVERT | SUNDAY, FEBRUARY 19, 2012
[Marketing] 5 Reasons Pinterest is Addicting and 4 Weaknesses That May Kill it
One of the digital marketing advantages of Pinterest is the fact that all links on the site are followable by Google and other search engines. On a related front, the affiliate marketing opportunity on Pinterest is astounding. Like Google searches for M.I.A. after her Super Bowl middle finger salute, the growth of Pinterest is positively ferocious. A 329 percent increase in unique visitors in 90 days is the kind of rocket ship acceleration that is usually far more myth than reality, even in social media start-up circles. Why this newfound obsession with Pinterest? Passion Pit.
KIKOLANI | FRIDAY, JUNE 29, 2012
[Marketing] Fetching Friday – Resources Mashup & Baby Meerkats
Blogging / Content Marketing. The Marketer’s Guide to Information Visualization: How to Rock Infographics, Shareables, and Slideshows – That’s why today, I’m going to reveal how you can get aboard the visualization marketing gravy train, where to find the best resources, and how to get graphics done without breaking the bank. 30 Free Ways To Market Your Small Business Site – There are at least 30 ways to market your website with a time investment and no credit card required. The Resources Mashup. Find out. Business / Career. Freelancing.
SPIN SUCKS | FRIDAY, JULY 6, 2012
[Marketing] #FollowFriday: Keith Privette
He’s not a PR or marketing pro, which tend to be those who read Spin Sucks. I was in LA a few months ago when I received a Facebook message from Keith Privette. He selflessly recommended a #FollowFriday for me. At that point, I said to myself, “Add him to your list of those to recommend.” ” And now his time has come. Instead, he started started his career as a business analyst and has evolved to become a digital sociologist… or social business analyst, whichever your prefer. His blog is not the typical social media echo chamber. It’s pretty funny.
DIVA MARKETING BLOG | SUNDAY, OCTOBER 20, 2013
[Marketing] Thank You Wayne Hurlbert
Several times he graciously shared his views with me to include in Diva Marketing. I had the honor of being Wayne''s first guest on his acclaimed BlogTalkRadio show, Blog Business Success. My mind is still a jumble of thoughts. My heart wounded and broken. I''ve written this post a dozen times in my head but nothing seemed quite right. So, I decided to go in a direction that he would have liked. To tell the story in a way that will help others understand what matters in this world we call social media. . Who was Wayne Hurlbert? In my world. For me, Wayne and I shared another passion.
THE RELATIONSHIP ECONOMY | TUESDAY, MARCH 1, 2011
[Marketing] Profiles of Knowledge?
The value of accessing the right knowledge assets applied to any given problem, any new innovation or market opportunity is increased productivity. We all have profiles of ourselves everywhere. Our profiles “contain relevant information about our educations, experience and interest. set of characteristics or qualities that identify a type or category of person or thing: a description of behavioral and personality traits of a person compared with accepted norms or standards. Why The “Know Profile Will Emerge. Content on the net represents various forms of knowledge.
SPIN SUCKS | MONDAY, APRIL 16, 2012
[Marketing] The Spin Sucks Blogging Process
The philosophy at Spin Sucks is, “How do we change the perception of the PR and marketing industries?” Last week, Mitch Joel wrote a blog post called, “ Watching Me Blog.” ” It was in response to Chris Brogan’s piece, “ Watching Mitch Joel Blog ,” which he wrote while we were all in Norway and, literally, watching Mitch blog. In his post, he details how he blogs – from his philosophy all the way through publishing and distribution. And, let’s be real, it’s a pretty easy blog post for me to write. Blogging Philosophy.
ENGAGING BRAND | TUESDAY, NOVEMBER 4, 2014
[Marketing] 510 – Customer Feedback and Social Media
The 2014 Parcel Deliveries Usage and Attitude Survey highlighted the need for marketers to start using social media in the customer service context. But how? Today we discuss. Is social media a tool or a sales channel? Should we evolve from ‘online’ to a wider mindset of customer experience? What research shows how the customers view social media as a communication channel. How Just Car Clinic used social media to turn a customer experience around. Is it realistic to use social media as a customer service tool in a 24/7 world? Using YouTube as a customer service tool.
SOCIAL MEDIA MARKETING | THURSDAY, AUGUST 8, 2013
[Marketing] This Week in Social Media – 8/7/2013
Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. WeChat and Line are Asia''s two fastest-growing platforms for social marketing. Related: 20% of consumers regret following a brand on social media sites, saying that they''re suffering from "marketing fatigue." roundup of relevant links affecting our industry. Perhaps not.
SOCIALNOMICS | THURSDAY, MAY 10, 2012
[Marketing] Bing & Facebook Declare War on Google with Social Search
Facebook could own this new market of social search, but perhaps, behind closed doors they have been working with Microsoft to partner on developing the social search market. Bing announced today it is changing the search game. As discussed in my best selling book Socialnomics (2009) the ultimate winner between Google, Facebook, Microsoft, Amazon and Apple may hing on which company figures out social search. Social Search: The New Frontier. Microsoft and Bing are going all in on social search and why not? Google has already defeated them on the traditional search front.
THE MARKETING BLOG | MONDAY, JANUARY 5, 2009
[Marketing] Social Media Mercury rising up in India
check out this interesting site [link] Reply Bhanu January 28, 2009 at 3:28 pm @sudhindra, yes absolutely, Barrack Obama knows about Internet Marketing & the reach of Social Media marketing, but how about people who has half knowledge about Social Media strategies and internet marketing, there are maximum chances of failing in the initial stage. yes its true that Indian Marketers have started realizing the importance of Social Media, but it might take some more time to actually create an impact , as our corporates still think that it is just Social Networking and Blogs.
DANNY BROWN | FRIDAY, JULY 2, 2010
[Marketing] Leaving Your Comfort Zone - Danny Brown
know we have had to rethink our business several time to adjust to what the market will bare.Great post. Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Leaving Your Comfort Zone July 2, 2010 32 voices share yours! Share Save I very rarely watch TV, and when I do it’s not to watch reality shows or similar. But this video from So You Think You Can Dance stopped and made me think (and thanks to my wife for the heads-up ). The Asian contestant, Alex Wong, is a ballet dancer. See beyond the simple.
DANNY BROWN | FRIDAY, SEPTEMBER 12, 2014
[Marketing] The Boy With the Bread
The Boy With the Bread originally appeared on Danny Brown - the human side of media and the social side of marketing - all rights reserved. In a small town not far from you, a boy watched his father at work. His father was the town baker, and every morning without fail he’d rise at 3:00am to begin the day’s baking. Fresh pastries, sugar-coated sweetbread, biscuits of all shapes and sizes and – the most popular – the softest bread you could ever hope to eat. All the ingredients for the bakery came from the local farmers and shops. It was the thing that shaped the boy’s future.
UNSPOKEN | TUESDAY, DECEMBER 10, 2013
[Marketing] Who “Owns” the Internet?
The search giant commands 53% of the market. Compare that to its next closest competitor, Facebook, which has 16% of the market. Related posts: Should a New Year Equal A New Internet Marketing Strategy? The joke is that Al Gore invented the Internet, right? So who technically owns it? Good question and I’m sure that a lot of different people have a lot of different answers. But we can tell you who dominates the Web when it comes to overall traffic. But there are definitely some international power players on this list from Mashable. That equates to over 1.2 Crazy!
DREW'S MARKETING MINUTE | TUESDAY, MAY 27, 2014
[Marketing] I confess — I don’t write these posts on my own
The post I confess — I don’t write these posts on my own appeared first on Drew's Marketing Minute. I have a confession to make. I don’t write my blog posts on my own. I’m just not a good enough writer. And I’m even worse at proofreading. That’s why I use Grammarly’s proofreading software because, with my luck, public would become pubic without its keen eye keeping me on the G-rated side of the tracks. When I started in the business, every time we drafted anything, it immediately went to the proofers. Know your own bad habits. Never forget to spellcheck.
JEFF KORHAN | MONDAY, JULY 12, 2010
[Marketing] Social Media Success Happens
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Cross-Collaboration with Social Media | Main | Watch Your Social Media Language » July 12, 2010 Social Media Success Happens Every success that I have had with social media can be traced back to this: Having the faith that my efforts will eventually yield the desired results. When I get a lead from my social media networking and marketing that results in new business. know that may sound like an idealistic perspective, but it is nonetheless true.
CONVINCE & CONVERT | TUESDAY, FEBRUARY 25, 2014
[Marketing] The Value of Co-Campaigning: Two is Better Than One
Relationships are just better when they exist between two parties, don’t you think? I can’t remember the last time I heard anyone say “I’m my own best friend” or “I just want to marry myself…” So why would marketing be any different? Together (because being lonely sucks) let’s explore the value of “co-campaigning” for an influencer outreach campaign. How it Worked. Daily’s Cocktails , the original brand of frozen pouch cocktails, hired Rinck Advertising to break through in. Read the whole entry. » influencer outreach
GEOFF LIVINGSTON | TUESDAY, JANUARY 25, 2011
[Marketing] The Age of the Sycophant
Instead of dialogue, we have “ social propaganda designed to convince the sycophant to buy products, subscribe to questionable services, market their heroes trying to build businesses, and in the worst cases, defend offended parties via the flash mob. less a year to blog about ideas that indirectly support someone else’s market stature, and have no clear path to develop their own blog topics and thinking. Examples like this content marketing pyramid can be found throughout the social web. Sycophant – A self-seeking, servile flatterer; fawning parasite.
DANNY BROWN | MONDAY, MAY 16, 2011
[Marketing] Relaunching 12for12k and Supporting Jodi’s Voice
Relaunching 12for12k and Supporting Jodi’s Voice originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. This is a cross-post from the 12for12k blog. So it’s been a bit of a while since we last shared anything on here. Originally we decided to take a breather and re-energize, after what was a n amazing inaugural year for the 12for12k project and our supporters. Which brings us to now. which affects more than 3.4 million people every single year. 12for12k Newsletter.
MINDJUMPERS | FRIDAY, AUGUST 13, 2010
[Marketing] An Interactive YouTube Adventure
To have a video become viral is hard – social media marketing has risen the level of creativity. Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved You are in charge. get enough of it. The [.]
CONVINCE & CONVERT | SUNDAY, MARCH 25, 2012
[Marketing] Is Social Media Strategy Required or Redundant?
Participation in these (or other) social outposts are tactics used in service of a social media strategy, which in turn is in service of a marketing (and sometimes customer service/retention) strategy, which is one element of an overall business strategy. Everything in life, business, marketing, and social media has an opportunity cost. I don’t have a problem with Guy Kawasaki. enjoy his books. His track record in business is substantial. We have friends in common. But on the subject of social media strategy, we disagree in every possible way. Is that the right approach?”)
WAXING UNLYRICAL | WEDNESDAY, FEBRUARY 25, 2015
[Marketing] The One When #measurePR Turned Five: Recap
She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients. Guest Post by Jen Zingsheim Phillips. The February 3 #MeasurePR chat was rollicking! This is a fun word and should be used more often, IMHO). It was the FIFTH anniversary of the chat, which merited some special fanfare. Guests were Katie Paine (who was a guest on the very first chat!), Johna Burke of BurrellesLuce, and Shonali. Hosting duties were shared by guest hosts Deanna Boss and me. measurepr. measurepr.
THE BLAKERY | SUNDAY, SEPTEMBER 16, 2012
[Marketing] This Is What A Business Woman Looks Like
Owner and Winemaker, Inman Family Wines and Lesley Russell, VP Marketing at St. I am building my business Artemis , and as a result I do a lot of networking. Every week I meet with women of all backgrounds and professions. Generally it’s in the form of coffees, or even groups of women who invite me into their closed circles as a guest. This last week I did this at least four times. One of the events I attended was put on by a fabulous female founder’s networking organization I’ve recently joined called NAWBO. It was Women Trailblazers In The Wine Industry. Supery.
SIMON MAINWARING | MONDAY, MAY 20, 2013
[Marketing] Sustainable Brands Istanbul: What brands must do to ensure their sustainability initiatives succeed
Over time, it expands to approach a comprehensive program of environmental responsibility that extend from the production of raw materials, to the supply chain to distribution and marketing. There was a lot of fascinating discussion around whether Corporate Communications, often responsible for the thought leadership of a company, or Marketing, was ultimately in charge of sustainability efforts. Last week I had the privilege of speaking at Sustainable Brands Istanbul, and I wanted to share some of the insights from the event. Among the discussions several key issues stood out: 1.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JULY 24, 2008
[Marketing] Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds
The respondents to the survey were drawn from five function areas: customer service, finance and accounting, human resources (HR), information technology (IT), and sales and marketing. than managers in any other departments said they miss valuable information more than five times a week. Â· Sales and marketing managers are the least likely to use new technology to communicate, with only 19 percent using instant messaging, less than any of the other department managers. This file is part of a software application licensed from. TEKgroup International, Inc. www.tekgroup.com).
WAXING UNLYRICAL | WEDNESDAY, MARCH 26, 2014
[Marketing] Putting the Art in Article, Part I: Beginner Thou ART, Teach I Shall
Creative web content is all the rage in the marketing world. Guest Post by Alicia Lawrence. Great copy isn’t enough anymore to capture and keep readers—they need visuals. Image courtesy Alicia Lawrence, used with permission. Below I’ve collected a list of tools to help you put the “art” in your article. I’ve separated the list into a “pyramid” based on your expertise. The beginner section consists of the most tools, as that will be the foundation for more advanced web graphics. Pixels (px): The term used to measure image dimension. Typically, around 50-150 KB is a good byte size.
KIKOLANI | FRIDAY, AUGUST 3, 2012
[Marketing] Fetching Friday – Resources Mashup & Buttermilk the Dwarf Goat
Strategies to Turn Your Boring ABOUT US Page into an Engaging Marketing Machine – Creating a really engaging About page requires a great deal of thought because it is one of the most visited pages on your website. 23 Seldom Revealed Truths about Network Marketing – Looking for some real truths about network marketing? Why You Need Content, Search, AND Social for Successful Online Marketing – The following are ways that content, search, and social play vital roles in the success of each aspect of your online marketing campaign. Here you go.
MOBILEGROOVE | FRIDAY, DECEMBER 7, 2012
[Marketing] Mobile Stats You Need To Know: @TechCrunch @MCommerceDaily @Inc @NielsenWire
In addition, he said that larger smartphone screens and creative ad placement make full-screen advertising a key marketing strategy for 2013. According to analytics firm comScore, Pandora and Twitter mastered the mobile market in the month of September, with larger audience shares in mobile visits than desktop use. Lisa Ciangiulli, Director of Marketing for Alcatel-Lucent Global Advertising Solutions, where she has been instrumental in the development and marketing of Optism, Alcatel-Lucent’s powerful permission-based mobile advertising solution. Source: TechCrunch.
ACIDLABS | WEDNESDAY, FEBRUARY 3, 2010
[Marketing] How it's done
Related posts Work (0) Why are we even arguing about this? (8) What will the future of media look like? (15) Social media strategy should be a long bet (3) Naked conversations… or not so much (16) Tagged as: facebook , marketing , social media Cancel reply Leave a Comment Additional comments powered by BackType Previous post: Conferences, inspiration, value Next post: The next step Find Featured One to watch What now for Government 2.0 in Australia? Collaboration. Community. How it’s done February 4, 2010 in posts This is how you do a public service announcement.
FEVER BEE | THURSDAY, MARCH 3, 2011
[Marketing] Long-Term Growth
It might be good for a marketing effort or social media campaign, but it's bad for a community. On a call with a potential client last week: "We gained 10,000 members in the first month " That's not a good thing. 10,000 members in the first month is bad. 10,000 members in one month is too many. Most wont ever make a contribution. You can't build relationships and a community culture with that many people joining at one time. You can't convert that many into active members. 10,000 members will prevent you from developing a community culture.
SOCIAL MEDIA NETWORK MARKETING | SATURDAY, OCTOBER 2, 2010
[Marketing] How To Prepare To Start A Social Media Community
The content will flow from your brand personality, marketing objective, customer mindset and the Social Media site itself. Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable. We cannot think that a general marketing personal will take care here. Most of us have heard that we need to have Facebook and Twitter for business. have been asked a couple of times how will this bring in business. Well by setting up your profile page does not get us any business. We need to look at this as a very long term community event.
KIKOLANI | FRIDAY, NOVEMBER 23, 2012
[Marketing] Fetching Friday – Resources Mashup, Black Friday & Cyber Monday Deals
FBInfluence – Amy Porterfield, author of Facebook Marketing All-in-One for Dummies, is officially relaunching the Facebook Influence program at noon EST on Black Friday. Premise is the complete digital sales and marketing system for WordPress. 18 Ways to Create Unique Content From Survey Results – Market surveys can be a rich source of unique, original content. Once you’ve decided Facebook is right for you as a freelancer, you’re ready to put together an action plan on how you’ll use it to promote your business and market your services. Courses. Ebooks.
ENGAGING BRAND | SUNDAY, DECEMBER 15, 2013
[Marketing] Social Media Can Be The Heartbeat of Your Brand
From marketing to customer service, from sales to invoicing, from delivery to manufacture. Brandbuilding is not a short term thing - so when people say social media can quickly build your brand I think they are wrong. For me a brand is built whether you do the building or not.because a brand is the perception which is created in the marketplace. well thought of brand is built through consistently delivering more than you promise and consistently living the values even when the decision is hard to take. So the brand is the ''body''.it Social media can be the heartbeat to that brand.