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  • WAXING UNLYRICAL  |  WEDNESDAY, MAY 21, 2014
    [Marketing] Putting the Art in Article, Part II: IntermediART to Advanced SmARTy Pants
    HitReach does a great job creating and marketing their entertaining short cartoons. 'Great visuals can enhance your articles. We’ve already covered the basics. Now, let’s take your art to the next level. Guest Post by Alicia Lawrence. Infographics communicate a lot of information, usually statistical in nature, in easy to understand graphics. To create a great infographic , not only do you need a great designer, but also someone to put together the research and organize it into bite-size pieces that tell a story. You don’t have to be an Adobe master to create an infographic.
  • PUZZLE MARKETER  |  FRIDAY, JANUARY 20, 2012
    [Marketing] Why does your website need SEO?
    Advantages of a well optimized website: Competitive advantages – having your website show up before your competitors allow you to capture their market share and defend your own. Related posts: Digital Marketing Puzzle - #8889 Google's Latest Slap - How Un-natural Links May Affect Your SEO Social Media has a Strong Influence on SEO. Before you begin with the cultural and strategic “buy-in” of Search Engine Optimization, it’s important to start at the beginning and understand how you got here and why you need it. looking website.
  • SPIN SUCKS  |  FRIDAY, OCTOBER 28, 2011
    [Marketing] Gin and Topics: Lollipops, Donkeys, and Misrepresentations
    For those of you in PR, marketing, or advertising, it’s a not-to-be-missed campaign. As a marketer, it’s interesting to see what kind of data you can get online for customers and prospects. It’s Friday! And it’s the weekend before Halloween, which means you have today and tomorrow to get your pumpkin entry in on our Facebook wall. saw some of the prizes yesterday and I may have to enter myself! They’re goooood! We’ll be announcing the winners on Monday. SNL Honors Steve Jobs; Skewers Netflix and Facebook. Prostitue Turned Into Donkey.
  • PROACTIVE REPORT  |  THURSDAY, APRIL 12, 2012
    [Marketing] Pimp Your Press Release
    Yet today I saw this press release about a survey of marketing decision-makers regarding their organization’s attitudes and practices in social media.  A recent survey of UK  journalists showed us that press releases are still the #1 source for corporate news. However, what journalists need has changed dramatically. Jim Brady on the Changes in News Consumption. They’ve been telling us for at least five years now that they need more than just a page of text. The release has some useful statistics: 65% of C-suite execs are interested in how their brand is perceived in social media. 
  • BRASS TACK THINKING  |  WEDNESDAY, NOVEMBER 2, 2011
    [Marketing] The Fractured Foundation of Social Business
    We pay lip service to innovation and disruption , mostly because they sound awesome on our marketing materials. The reason that social business is struggling to take hold in these early days has nothing to do with the mechanisms of social media, the tools, the information, the lack of precedent or the inability to consistently articulate things like ROI or best practices. It has nothing to do, at a fundamental level, with our failures of tactical level execution. Those are surface level problems that matter, but they’re definitively the carts before the proverbial horses.
  • SPIN SUCKS  |  WEDNESDAY, FEBRUARY 15, 2012
    [Marketing] PRSA Response to PR Definition Criticism
    And helping current and future business leaders understand and appreciate the vital role of reputation management in their marketing mix. Today’s guest post is written by  David C. Rickey , chair of the PRSA PR Defined Task Force, in response to Redefining Public Relations by Gini Dietrich. With the release of the three final candidate definitions for public voting, and with the winning definition to be adopted by PRSA, more strong opinions now are being expressed. You hate them. Sweet mother of confusing sh*t.”. They all ‘suck.’”. I’ll vote for #4 (none of the above).”. Public.
  • SPIN SUCKS  |  WEDNESDAY, JULY 28, 2010
    [Marketing] Understanding PR 1.0 Before You Can Consult on PR 2.0
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 28 2010 Understanding PR 1.0 Tom Miesen Reply: July 28th, 2010 at 4:13 pm I definitely agree with this, especially in a job market where there’s a Catch-22 of “need experience to get experience.&# Before You Can Consult on PR 2.0 strategy.  Again.
  • VIPER CHILL  |  THURSDAY, JANUARY 13, 2011
    [Marketing] Product Launch Blueprint: The Secrets Behind My 5-Figure Day
    Since I make most of my income with affiliate marketing and promoting other peoples products, launches aren’t something that I’ve dedicated a lot of time to. say this because the same concept can be applied to marketing: give your audience a chance, to give you a chance. If you don’t give yourself a timeframe in which to complete the creation of your product and all of the marketing aspects a launch entails, then the whole process will take far longer than it needs to. I’ll be the first to admit that I’m not a product launch expert. Not rules.
  • ENGAGING BRAND  |  TUESDAY, JANUARY 20, 2015
    [Marketing] Why You Need a Brand Date Night
    How proud are you of how you serve your market? Even enjoying what you do is NOT as powerful as taking pride in serving your market. 'How proud are you of what you do? Pride can be a weakness however ‘being proud of what you do’ is essential for your business. was reminded of how important by Jeremy Miller in a wonderful chapter in  Sticky Branding, his new branding book. Reading Jeremy’s words reminded me of what stands out to me as a consumer – those brands who are proud of what they do and take pride in the service they give me.
  • CONVERSTATIONS  |  WEDNESDAY, APRIL 30, 2014
    [Marketing] Work With Us on Our Bigger Projects?
    Marketing. 'The types of projects we do with small businesses at SmallBizTracks falls into one of three levels of customization: Basic, Advanced, or Master. When we scope the work of a Master Level project , we occasionally look for freelancers or contractors to do some of the customizing. These projects might encompass work on the web or mobile, print or design, or on location. Depending on the scope of these bigger projects , we might bring on freelancers and contractors from any of these fields:  Copywriters. Web Design. Display Merchandising. Graphic Design. WordPress Developers.
  • DIVA MARKETING BLOG  |  FRIDAY, OCTOBER 15, 2010
    [Marketing] Rockin' With Social Customer Service
    From Dennis Dunlap, CEO American Marketing Assoc - Done well a social media customer service approach can augment strong phone, email and online support.  Two years ago Becky Carroll, Customers Rock , invited me, along with  Tony Hsien, Frank Eliason and Brian Solis, to participate on a BlogWorld Expo panel about a fairly new, innovative use of social media. Fast forward 24-months and "social service" is on its way to becoming the new darling of social media. As I told the packed room (thanks to everyone who attended!) in 2008 we were so innocent. or perhaps a better word might be naive. 
  • JACOB MORGAN  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Marketing] Managing Information: Email Vs a Collaboration Platform
    So if you’re on the marketing team you might only be interested in what is happening with your colleagues and the projects in that department. At a recent client workshop the topic of information flow came up. Basically the discussion was around how information is handled via email versus how it is handled via a collaboration platform. The issue was that if a collaboration platform sends notifications for every action, every activity, and every comment that someone creates then doesn’t that actually make the email problem worse? If a co-worker has a question…email.
  • WEB METRICS GURU  |  WEDNESDAY, OCTOBER 13, 2010
    [Marketing] Scraping for Data
    According to the WSJ article: “… The market for personal data about Internet users is booming, and in the vanguard is the practice of “scraping.&# think PeekYou’s data will very nicely complement most Listening Systems and improve them vastly when it comes to influencer identification and certain applications of marketing and customer intelligence.   It’s really much more important to assess why we want certain information than how the information was gathered.  and Canada. It says it hands over only demographic information, not names or addresses.
  • GEOFF LIVINGSTON  |  MONDAY, SEPTEMBER 9, 2013
    [Marketing] Redskins Need to Rebrand
    don’t criticize brands often because done frequently as a marketing consultant it creates conflict of interest issues , including a better than thou attitude that doesn’t build a strong reputation. 'The Washington Redskins need to rebrand. The mounting pressure makes it clear, from mainstream media to federal lawsuit, people want Dan Snyder to change the name of his team, often viewed as a racial slur against Native Americans. To me, the issue has come to a fore. will not spend one dollar on Danny Snyder’s football club so long as they are called the Redskins.
  • GEOFF LIVINGSTON  |  TUESDAY, SEPTEMBER 11, 2012
    [Marketing] 5 Forms of Apple Link Bait
    It’s so easy to wax poetic about the mighty marketing and design perfectionist’s business acumen , how can bloggers resist? Image by dennoir. Everyone wants to talk about tomorrow’s iPhone 5 announcement. Why bother trying to compete? Instead, let’s “newsjack” the iPhone 5 reveal with a fun post lampooning the most common forms of Apple link bait! Here we go: 1) Find a “Lost” iPhone/iPad Prototype. “We found this prototype iPhone in the restroom of a Palo Alto bowling alley.” ” Come on! These are a dime a dozen. Cough.
  • STAY N' ALIVE  |  TUESDAY, SEPTEMBER 3, 2013
    [Marketing] The Future of Local News WILL Disrupt Facebook
    Now we find both print and video orgs, especially at the local level, competing against each other in a market where they previously did not compete. The difference between now and before though is that local news orgs have a monopoly on their local markets. At KSL.com , owned by a former employer of mine, they had the market on classifieds , perhaps the only market in the USA to overtake Craigslist in traffic and community. 'I am often asked, "will Facebook ever go the way of MySpace?" The answer lies in the local news orgs. People are seeking their news online.
  • TREY PENNINGTON  |  MONDAY, DECEMBER 28, 2009
    [Marketing] Getting ready for the new year: foundational thoughts #1
    Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ Getting ready for the new year: foundational thoughts #1 by trey on December 28, 2009 We’re all newbies at something. Trey Pennington Sid Philips, the bad boy in Pixar’s original Toy Story, used his size, age and power to mangle dolls, cars and other toys to suit his twisted imagination. Eventually the toys, lead by Woody, summon the courage to confront Sid. As Sid holds Woody firmly in his hand, Woody says, “I’m talking to you, Sid Philips!
  • TWIST IMAGE  |  SUNDAY, MAY 12, 2013
    [Marketing] Reinventing You With Dorie Clark
    digital marketing. marketing podcast. 'Episode #357 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. How important is a personal brand? Is that phrase even able to stay alive in this day and age? There is no doubt that our individual reputations are online and available for the world to see, but what does that really mean in a world where everyone is connected, has a Facebook profile, a Twitter feed, a blog and more? Enjoy the conversation. blogging. brand. business book. business podcast. david usher. dorie clark. facebook. forbes.
  • DANNY BROWN  |  THURSDAY, OCTOBER 7, 2010
    [Marketing] The Problem with Automated Urinals
    This is meant to be a marketing blog with social media insights, no?&#. Or your marketing. Are you jumping into a new market prematurely? I have a problem with automated urinals. Not in how I use them; I know how to pee in public (and I’m sorry if this post veers off into uncharted territory here – I’ll try keep it clean). No, I’m more frustrated with the way automated urinals use themselves. For anyone not sure what an automated urinal is (my lady readers might not be aware of their delicacies, for instance), here’s the quick overview.
  • PROBLOGGER  |  WEDNESDAY, MARCH 20, 2013
    [Marketing] 9 Steps to Creating a Successful e-Course
    despairing – ‘Everybody knows everything about marketing, why would they listen to me?’ Knowing this will help you rejigger your course and your marketing because you will see how people are actually using the material. How did they market? ’ Give yourself a few days off – a real rest, away from marketing and technology – and then assess. Ask yourself: Did you fall in love with content creation and not put equal time & creativity into marketing? If so, pour your energy into marketing for the next round. Shaazam!
  • TWITIP  |  MONDAY, MARCH 21, 2011
    [Marketing] Twitter’s Black Friday Signals an Exit Strategy
    Neal Wiser is Vice President of Digital Strategy and Operations at The ODM Group where he leads teams in the creation and execution of digital marketing campaigns. Friday, March 11, 2011 was a black day in Twitter history. On that day, Twitter announced that they don’t want anyone to make any more third-party Twitter clients. ve previously written about Twitter’s behavior towards its third-party developers and the risks they’re taking if they focus only on developing Twitter-based tools (See Twitter Commits Suicide and Twipocalypse Now ). Surprise, Surprise? And, No. Buyer Beware.
  • GEOFF LIVINGSTON  |  FRIDAY, JUNE 7, 2013
    [Marketing] My First Novel, 19 Years in the Making
    Without the business books, social media marketing experiences, and yes, failed attempts to find a publisher nine years ago, I would not have found the courage to release book myself. 'Image by Vindaloo. Over the past few months I babbled about a secret project in blog posts now and then. It’s time to lift the curtain and reveal the project. intend to release a science fiction novel at the end of summer. Here’s some more babble for you. Exodus (Book One of the Fundamentalists) has been 19 years in the making. Nineteen fricking long years. Check it out! and C.C. know that.
  • SOCIALFISH  |  TUESDAY, OCTOBER 2, 2012
    [Marketing] [Exclusive] 5 factors driving the launch strategy of associationsnow.com
    Our team will actively take part in existing social channels from a journalism perspective instead of a marketing perspective, acting as a trusted broker of content and ideas to the association community – and listening and sharing other great perspectives offered by other community members in meaningful ways.  This post was written for SocialFish by Julie Shoop, Vice President and Editor-in-Chief of Associations Now  and Andrew Hanelly, VP of Digital Experience at TMG Custom Media   on the thinking behind the newly launched associationsnow.com. Associations Now on the desktop.
  • FIREBELLY  |  TUESDAY, NOVEMBER 1, 2011
    [Marketing] How Broadway uses Foursquare
    After all, a rule to live by as marketers is to go where your audience goes. Living in New York, I take every opportunity I can to go to Broadway shows. It really is one of the best parts of living in the city. And when I go, I want everyone in my social media world to know what I’m seeing, so I always take a minute before the curtain opens to check in via Foursquare. Last week, I went to check in at Godspell and found a little orange button in the top right corner of my screen that said “Special Here.” Photo from GodspellBlog.com. Traveling Shows.
  • FEVER BEE  |  TUESDAY, DECEMBER 13, 2011
    [Marketing] Self-Concept
    Are you a journalist, marketer, community manager, footballer, pianist? Specifically, what type of journalist, marketer, community manager, footballer or pianist are you? If I asked, " Who are you? " You might tell me your name. That's fine, but it's the next few sentences that matter. Do you describe yourself as a mother/father? Husband/wife? Do you describe yourself as young/old? Sick/healthy? Passionate/depressed? Do you describe yourself through your job or through your hobby?   Everyone has a self-concept.  
  • SOCIALNOMICS  |  WEDNESDAY, JUNE 25, 2014
    [Marketing] What Social Media Works Best For Your Ecommerce?
    They’ve created mobile sites, they have social presences, and they engage with users as the market demands. If you’re hoping to achieve any level of success as an online entrepreneur, then adapting to the ecommerce situation of today’s P2P-driven social market is vital. The Key Takeaway for Marketers. Measured, quality engaging marketing is a must in social media. 'The face of ecommerce looks drastically different in 2014 than it looked in 2004. Auto dealerships, grocery stores, those mega-marts, etc.; they might tweak and tone, but never any huge changes.
  • SOCIALNOMICS  |  FRIDAY, MARCH 21, 2014
    [Marketing] New Search Engine Features Beef Up Restaurant Results
    are once again competing for local and mobile market-share with new features that promote additional restaurant information in search results. Taking advantage of these new display options should be an integral part of restaurant marketers’ local SEO strategies. ZOG Digital’s search and social marketing strategies increase online brand visibility and drives sales. Contact ZOG Digital to start an audit of your digital marketing efforts today. 'Google and Yahoo! Yahoo! Partners with Yelp. Yahoo! local listings. Some other features that Yahoo! Conclusion. Insights
  • TWIST IMAGE  |  FRIDAY, OCTOBER 19, 2012
    [Marketing] The Homogeny Of Social Media
    Media pundits (like me) throw out terms like " transmedia ," "brand narrative," "marketing ecosystem." Brands are questioning the value of marketing on Facebook. If marketing on Facebook isn't working for you, maybe you're not doing enough to make it work? facebook marketing. marketing ecosystem. What happened to the idea that social media would be a different kind of media? As I sat in the airport lounge at SFO, I attempted not to watch the U.S. Presidential coverage on CNN. Two contenders. this is only a spectator sport for me).
  • LOUIS GRAY  |  FRIDAY, MAY 27, 2011
    [Marketing] Zerply an Interesting Alternative to About.me, LinkedIn
    The market for centralized indentity-driven personal profile pages is getting increasingly interesting, with players like About.me ( see writeup ) and Google ( see writeup ) in the mix alongside established social networks such as LinkedIn , Facebook and Twitter. One of the newer entrants, nearing exit from private beta, having recently joined the well-regarded 500 Startups accelerator, is a service called Zerply , who aims to connect a hybrid of your professional background with your social profiles. Like About.me, Zerply profiles are tightly designed. Education includes your degrees.
  • SOCIALNOMICS  |  MONDAY, NOVEMBER 29, 2010
    [Marketing] Best Time to Post
    When I was the Head of Marketing at Travelzoo our production team always sent out the Top 20 e-mail list to the 21 million subscribers on Wednesday at roughly 11 am. Often times it’s not what you post, but when you post. The most important thing is to still post great content, however you can severly hamper your great content by posting at the wrong time. General guidelines: Tuesday, Wednesday and Thursday are your best days. Saturday is the worst day. Holidays are slow traffic days (except commerce sites). 10 am – 11:30 am and 1 – 3:30 pm are great times to post.
  • CONVINCE & CONVERT  |  WEDNESDAY, AUGUST 25, 2010
    [Marketing] Is Starbucks the Most Dangerous Competitor to Facebook? | E.
    Working Together to Remove Money From Your Pocket What used to be content intended for all end-users to access the same way is now possibly just a piece of the marketing puzzle to properly equip cross-brand, cross-vertical collaboration and integration. All of this marketing and purchase value is delivered under the cloak of giving you a new, richer experience. We’re willing accomplices in our own marketing funnel. It’s capitalism and marketing at its most brilliant. In 1999, Yahoo had 67% of the search engine market. Plenty. Where would Yahoo!
  • PUSHING SOCIAL  |  MONDAY, JANUARY 9, 2012
    [Marketing] How to Sell Retail Products (Even Boring Ones) With Your Blog
    At the end of the day, you get a sales report that shows which marketing techniques worked or failed. Checking off the “blog marketing” box often means simply posting new product pictures with terse descriptions and promoting the latest sale. These stories are marketing gold and you’ll want to dedicate significant resources to editing and publishing customer-generated-content. Retail bloggers, professionals who use social media to sell physical goods, are at a disadvantage. First these poor folks have been ignored by the social media intelligentsia. Honor that.
  • ONLINE COMMUNITY STRATEGIST  |  THURSDAY, JANUARY 21, 2010
    [Marketing] My new job as Social Media Manager at Capstrat « Online Community.
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed My new job as Social Media Manager at Capstrat January 21, 2010 in Community Building | Tags: capstrat , social media , social media manager It started out as an innocent tweet from my soon-to-be employer, Capstrat and turned into a full-blown twitter event that made me feel like Elvis. To say that Capstrat has a great reputation would be an understatement, and to say that I am excited about the opportunity would be as well. del.icio.us
  • SPIN SUCKS  |  FRIDAY, NOVEMBER 4, 2011
    [Marketing] Review: Humanize by Maddie Grant and Jamie Notter
    On the first Friday of every month, I will review a PR, marketing, or social media book here. It’s time for a new series to begin. hope you’re as excited as I am! It is going to replace one #FollowFriday. Don’t worry! It’s just once a month. The photo used is here is the stack of books I have received, but haven’t reviewed yet. So we have a lot of work to do! Today… Humanize by Maddie Grant and Jamie Notter. The quote I wrote for the book cover follows: The days of controlling your messages are dead. This is not another social media book. Enough said?
  • ONLINE COMMUNITY STRATEGIST  |  FRIDAY, MAY 21, 2010
    [Marketing] Your community your way? Not on Facebook
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Your community your way? Not on Facebook May 21, 2010 in Community Building , facebook | Tags: "Facebook fan page" , facebook Have you heard about Facebook’s newest blow to Fan page administrators? Okay, punish may be a strong word, because they can BUY ads that send people directly to these custom pages,  but it still  seems like the little guy is getting it good with this latest move. Simply put, I think this is quite lame.
  • JEFF KORHAN  |  WEDNESDAY, JULY 7, 2010
    [Marketing] Helping Small Businesses Embrace Social Media
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Small Business Marketing Talk - #8 | Main | Email Marketing Service MailChimp Likes Facebook » July 07, 2010 Helping Small Businesses Embrace Social Media The adoption rate of new media by small businesses is still, by any measure, much closer to zero than 50%.  Make it Practical Today Borders announced they are moving head-first into the eBook market.    So, lets put on our small business hats (we wear many of them!)
  • THE RELATIONSHIP ECONOMY  |  WEDNESDAY, JANUARY 15, 2014
    [Marketing] Work Has Left The Building
    The purpose of work is to optimize personal and collective talents to create value for markets that will consume the value created from “work” Work is a by-product of intangible capital that creates tangible results beyond expectations. 'In the past work was performed in buildings. People were paid to come to work and do functions in a building. The “building” was where people interacted with machines to perform organized task that produced something to sell. The container became an extension of managements control over information, people and their work.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, JUNE 10, 2013
    [Marketing] The New Results Are Intangible
    The probability of selling to a new prospect is 5-20% –  Marketing Metrics. 'Everyday stories appear which illustrate the value of intangibles to the creation of value for business. Value creation for a business is paramount to finding and keeping customers. What enables a business to find and keep customers are good experiences the business creates in a marketplace… experiences that get shared with others. In today’s connected world “others” becomes a large audience quickly and even more so when the customers experience is a bad one.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, APRIL 29, 2013
    [Marketing] Human Capital Is Not A Piece of Property
    Some may say this represents the free market capitalist system. 'Much of the mental models, and subsequent behaviors, of modern corporations are actual left over from the days of feudalism. This is how leaders of corporations (lords) came to believe employees (vassals) were given jobs (fiefs) but the corporation owned the person(s) skills and knowledge that performed the work. Feudalism describes a set of reciprocal legal and military obligations among the warrior nobility, revolving around the three key concepts of  lords ,  vassals  and  fiefs. ” . What say you?
  • ONLINE COMMUNITY STRATEGIST  |  FRIDAY, AUGUST 21, 2009
    [Marketing] Facebook is great, but it is not the only option « Online.
    If you have a product of services that would be of interest to moms, it might be a good idea to consider shifting some of your online marketing efforts over to sites like CafeMom , or Momtourage. Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Facebook is great, but it is not the only option August 21, 2009 in online communities This is a cross post from the cool and very interesting social web meets tech innovation blog SiliconANGLE. See the sweat on the brow?) get that.
  • SIMON MAINWARING  |  MONDAY, FEBRUARY 7, 2011
    [Marketing] EdRover: Using social media to fast track public school education
    Combining my experience in mobile marketing, passion for education and determination as a mother, I concocted a whole new approach to fundraising for education. As powerfully demonstrated by films such as Waiting for Superman and Race to Nowhere , the U.S. public school education system is in desperate need of greater support and new thinking. mother of three young boys, Tania Mulry, 37, has taken this issue head on by developing an iPhone app that makes school fund-raising quick, easy and effective. And I knew that my contacts at large retailers would come in handy, too.
  • PAUL GILLIN  |  MONDAY, FEBRUARY 7, 2011
    [Marketing] CareOne Cashes In On Community
    CareOne’s approach is a good example of soft-sell marketing. CareOne Debt Relief Services contends with a business climate that few of us (thankfully) have to face: Its industry has a terrible reputation. That industry is debt relief, a field that many people associate with fast talking pitchmen on late-night infomercials. But there’s nothing underhanded about CareOne, a nine-year-old company with 700 employees and a philosophy that “There’s no reason to be ashamed of being in debt,” according to Social Media Director Nichole Kelly (right). She would do no such thing. The 1.4
  • TWIST IMAGE  |  SATURDAY, MAY 19, 2012
    [Marketing] Six Links Worthy Of Your Attention #100
    Why not be able to take a marketing class at Stanford , a strategy course from Harvard and then a physics class from MIT all from the comforts of your computer ?' 93Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "On their 20th anniversary, Wired is spending a bunch of time with people who've shaped the face of technology. In this piece, they look at the seven lenses through which they try to guess the future. They still hold true today, and author Thomas Goetz gives them a great update." don't. Absolutely.
  • DIVA MARKETING BLOG  |  WEDNESDAY, FEBRUARY 24, 2010
    [Marketing] Social Media Boots Are Made For Running
    Social media does not live only in the world of marketing. Dell is a marketer's dream selling millions of dollars of computers through special Twitter offerings.   These boots were made for walkin' and that's just what they'll do  It's funny the songs that get stuck in our heads. As I prep for a trip to San Antonio boots and cowgirl hats spin in my mind. And girlfriend, those Texas boots are red and sassy! Wondering if Nettie will be wearing a pair. Social media is walkin' and some might say runnin' through our business practices.
  • DANNY BROWN  |  THURSDAY, MARCH 3, 2011
    [Marketing] Why We Don’t Charge for Blog Topics
    Why We Don’t Charge for Blog Topics originally appeared on Danny Brown - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Over at For Bloggers By Bloggers, we offer free weekly blog topics every Saturday. collection of various ideas, titles and niches, it’s to help bloggers get inspiration when they hit the blog topics wall. As bloggers, we know how difficult it can be to come up with just the right idea sometimes. So, the blog topics section was set up just for these times. So, great to see that the service is helpful. But premium?
  • DANNY BROWN  |  THURSDAY, SEPTEMBER 23, 2010
    [Marketing] Alexandra Kirsch and the Perfect Blogger Pitch
    Bloggers are becoming an ever-important part of any promotional campaign, whether it be PR, marketing, advertising, product or book launches and more. Yesterday I shared two posts I thought you should read over at the Spin Sucks blog. One of them was by Gini Dietrich and looked at how the PR industry is letting itself down when it comes to blogger outreach programs. This post in particular has sparked a great debate in the comments section on good PR, poor PR and more. It’s a great read and well worth checking out. Why is it so good? Read on. Knowing the Blogger. Simple.
  • TWIST IMAGE  |  TUESDAY, JULY 19, 2011
    [Marketing] Anything You Want
    About one month ago, Pandora (which is only available in the US) went IPO with a market cap worth close to three billion dollars (that is not a typo). We were introduced by best-selling business book author and marketing guru, Seth Godin , in a Westin hotel lobby. just something he would like to see/use out in the market. marketing guru. What If You Can Have It All? This past week, Montreal hosted the first-ever International Startup Festival (from July 13th - 15th, 2011). This is one of the reasons why so many people attend events like this. Anything you want.
  • IDACONCPTS  |  MONDAY, SEPTEMBER 10, 2012
    [Marketing] Apps Optimized for Android 4.0 Ice Cream Sandwich
    The different features include a multiple weather forecast, common bug fixes; web skin market with cloud to device communication, this feature helps you in browsing different skins from your PC and then could be applied it straight over your cell phone devices with the newly added wallpaper. The Android based devices powered by latest Google OS- 4.0 Ice Cream Sandwich (ICS) has some of the most incredible features of Android 3.0 Honeycomb and Android 2.3 Gingerbread. These two have combined beautifully to embark with Ice Cream Sandwich with a couple of added features. Dropbox. MX Player.
  • DIVA MARKETING BLOG  |  TUESDAY, AUGUST 14, 2012
    [Marketing] Bayler Healthcare System Takes A Leap Into Pinterest: Interview with Ashley Howland (Part 2)
    The secret to success in any social network, or blog, marketing strategy is elevating the content direction to beyond just messaging about the brand product. Part One of Diva Marketing's interview with Ashley Howland. Diva Marketing/Toby: In any new social media endeavor, they will not come unless you tell them. Diva Marketing/Toby: Pinterest provides interesting consumer insights. Diva Marketing/Toby:   Let’s talk about docs. The challenge is to ensure that this value-added, or what I call "selfless content", supports the brand promise and values. .
  • KIKOLANI  |  MONDAY, OCTOBER 1, 2012
    [Marketing] The Opportunities of Niche Blogging
    However, being even slightly familiarized with the principles of Internet Marketing and branding, you will come to discover that niche blogging is one of the best outlets for some professionals out there, if not even the agent of revenue itself. can relate, and connect way more, and way faster with people in the lifestyle niche, than people in the Internet Marketing and blogging niche. You have the flexibility to adjust to the market and your capabilities. With niche blogging, you can sense the market, and act appropriately. This is a guest post by Slavko Desik.
  • SOCIALFISH  |  WEDNESDAY, JANUARY 29, 2014
    [Marketing] Mobile apps are a waste of time for associations.
    We’ll know more about the market, and there will likely be more of our fish in the sea, so to speak. '[Editor''s note - this post originally appeared on November 11, 2010. I thought it would be fun to repost it today, January 22, 2014 - and see if things have changed. Rather than edit any of this post, I''ll hand it over to you. What do you think? Was Lindy right, 4 years ago? The floor is yours.]. ————– * deep breath * There. said it. And I know I’m going to get a lot of grief over it, so let the debate begin. disagree that apps are the answer.
  • SOCIALNOMICS  |  WEDNESDAY, MARCH 28, 2012
    [Marketing] 5 Companies Who Show Social Media Who’s Boss
    Zappos  may be an obvious win here…but perhaps it’s because they really do take their brand marketing to heart. Use social media to augment your marketing efforts in a real-time, community driven effort. Social Media…a not so new concept, yet one which can still allude many brands if they do not strategize their content appropriately for each channel in regards to how it fits their brand. But we’re not here to criticize, we’re here to learn from the ones who take advantage of social media and elevate their brand to another level. Facebook. Twitter.
  • TWIST IMAGE  |  TUESDAY, JUNE 18, 2013
    [Marketing] The One Key To Successful Content
    Still, the answer that both Seth and I laid out to the audience last night is something that most content marketers don''t understand. Most marketers who are creating content are worried about things like the type of content they''re writing (text, images, audio, video)? content marketing. 'What do you think makes someone''s content relevant? Last night in New York City, the kind people at Google hosted a book launch for CTRL ALT Delete. Instead of making it the standard fare, I opted to invite Seth Godin to join me on stage to discuss some of the core concepts of the book.
  • SOCIALNOMICS  |  MONDAY, OCTOBER 13, 2014
    [Marketing] Why Social Media Matters in the Job Search
    With more and more social media sites dedicated to the professional job market, going social with your job seeking endeavors is more fruitful than you might think. If you’re in the market for a new job, keep in mind the social sites above and start networking now. 'Taking a social approach to your job search might just be the best employment decision you ever make. When you’re ready to find your dream job, here are a few social websites that can help: First Things First: Clean Up Your Social Act. All Begins With Linkedin. Don’t Forget About Facebook.
  • LOUIS GRAY  |  THURSDAY, OCTOBER 14, 2010
    [Marketing] my6sense for Android Adds Instapaper, Replies, DMs, More
    After joining the company as their VP of Marketing in late August , I've seen the application launch on Android, and worked with the engineers to get their priorities focused on those areas that will bring the highest functionality for users. Disclosures: I am Vice President of Marketing for my6sense. I would be remiss to not highlight the continued updates the my6sense team has made to the company's Android application, aimed to surface the best content for you from your news and social streams, based on your own interests. More screens are planned of course.
  • LOUIS GRAY  |  THURSDAY, MAY 19, 2011
    [Marketing] Why The Filter Bubble Is No Bubble and It's Not Bad Either
    Spending considerable amount of time thinking about the impact of machine-driven personalization as VP of Marketing at my6sense , as well as being an early adopter of many other tools that adopt various factors of personalization, from The Cadmus to Zite , Flipboard , Hunch , Cascaad and others, it is important to think about the impact of our efforts to bring personal relevance to the fast-moving Web and if we are indeed pushing people instead to a house of mirrors where most things look the same and the comfortable world agrees with our world view. The result? Always.
  • WAXING UNLYRICAL  |  WEDNESDAY, JUNE 19, 2013
    [Marketing] Successful Libya Build 2013 Highlights Potential For a Bright Future
    Author information Conway Wigg Digital Strategist at BPC Conway Wigg is a digital strategist at BPC, Malta’s leading communications agency and a senior manager at Arabicomm, a full service media and marketing agency operating in North Africa which is part-owned by BPC. 'The news from Libya since my last post has not been great. Militias have been besieging Ministries, essentially to force the General National Congress to pass the Isolation Law barring Gaddafi era officials from public office. Those of you who have read my previous posts know that I’m not a pessimist. The
  • WAXING UNLYRICAL  |  WEDNESDAY, DECEMBER 21, 2011
    [Marketing] Capturing Attention: The First Step to Action
    This past weekend, my friend Ken Mueller shared a video he’d taken of a Christmas flash mob at the Lancaster Central Market, singing the Hallelujah Chorus. love flash mobs – who doesn’t, right? plus, I think they’re in my DNA, since no one can flash mob like Bollywood can – so I watched it. It’s a cute video, albeit without much arm-shaking and leg-waggling. When Ken posted the video to Facebook, one of the comments was pretty negative, along the lines of “this is completely boring.” ” Not literally, of course, but you get my drift.
  • DANNY BROWN  |  MONDAY, JANUARY 24, 2011
    [Marketing] Why Affiliate Vendors Need to Start Taking the Rap
    Instead, it’s the affiliate vendors who are letting their affiliate marketers down. PR and marketing programs could also adopt this approach, so any bloggers or Twitter users, etc, that are part of a promotional program know they have to make sure they’re not misleading anyone with their promotional updates. There’s a lot of news about disclosure online at the minute. It’s becoming even more important as the U.K. joins the U.S. in cracking down on non-disclosed social updates , whether it’s on your blog, Twitter, Facebook, or anywhere else.
  • ARI HERZOG  |  SUNDAY, AUGUST 12, 2012
    [Marketing] 8 Steps to Write a Meaningful Blog Post
    When he's not blogging, Ari helps brands improve their digital media marketing. Choose a topic. get a lot of my ideas from other blogs. Sometimes I want to restate something in my own words. Sometimes there is hidden fodder in a much larger post. also turn to Alltop when stuck. John Haydon inspired me to write this post. He shared how to get blogging ideas from emails. wanted to personalize it. Write the title. always write the title first. The body comes second. When I find my writing segues away from the title, I copy that chunk of text and create a new blog post from it. Get an image.
  • SIMON MAINWARING  |  FRIDAY, DECEMBER 30, 2011
    [Marketing] Happy New Year from We First
    strategy+business Best Marketing Book of 2011. What a year 2011 was! It was mad, fun, nerve-wracking, infuriating, surprising, depressing, stressful, joyous, exhausting, and more. So much sobering news around the world, so much painful, heartfelt transformation, so much optimism in the face of challenges by millions of people around the world. The year also saw the successful launch of the book, We First , for which I’m enormously grateful. few highlights of the response to the ideas include: - New York Times, Wall Street Journal, Amazon bestseller. This truly was a team effort.
  • SIMON MAINWARING  |  THURSDAY, JULY 28, 2011
    [Marketing] Toyota’s 100 Cars for Good: Putting products to good use for others and themselves
    It’s this marriage of purposeful marketing that benefits a company’s bottom line and society at large that has the potential to scale our response to the challenges our world faces. Creating a shift in the practice of capitalism requires a re-framing of thinking and behavior. Often, when you talk exclusively about the changes in corporate thinking, people rightly ask for concrete, actionable examples. When you talk exclusively about practical examples or tactics, they beg the question of the changes in thinking they imply. So my aim is to balance both.
  • BRASS TACK THINKING  |  WEDNESDAY, AUGUST 29, 2012
    [Marketing] Please Stop Requiring Your Speakers To Use Slide Templates
    Some are full-on amateurish because, well, they’re designed by the marketing intern. Event organizers: Please reconsider requiring your speakers to use slide templates. Really. Pretty please? We absolutely understand that you believe this practice will convey a certain amount of consistency with the event branding. But you’ve already got that with your site, your signage, your print materials, your badges, your squishy stress balls and your conference pens. The presentation template isn’t a good place to emphasize this. Here’s why. Templates are, well, templates.
  • ACIDLABS  |  TUESDAY, MAY 18, 2010
    [Marketing] Curiosity and #telstradesire
    Mostly, I’m curious as to how all these moving parts fit together in a hyperconnected world and what that might mean for influence, for social media marketing, for relationships. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. Like the others, it’s not a ridiculous purchase for me to go out and spend between $700-$1200 on a smart phone I use for work. It strikes me as a reasonable spend. I’ve got a pretty decent public profile.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, FEBRUARY 10, 2011
    [Marketing] 5 Immediate Ways To Improve Your SEO
    Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? Well, there are several things you can do right now to improve your SEO. In just a couple of weeks, you can improve your SEO tremendously. Here are the top 5 ways to improve your SEO right now. Get Verified – All of the search engines have a process for verifying a website. This involves adding an XML Sitemap to your site, allowing your website to be more crawlable. Tailor the tags on every page.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, MARCH 9, 2011
    [Marketing] Embed Facebook Content Into Your Website | Small Business Mavericks
    Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? Seriously, this isn’t a mind-sweeping technological advancement. Widgets and tools that allow for embedded content have been around for years. WordPress has plugins that do the same thing so it’s really nothing new. But I have yet to see a really good tool that allows you to embed Facebook content. Have you? Just take a look at the page. Ditto your tweets in the new or old Twitter formats!
  • FRESHNETWORKS   |  FRIDAY, MAY 22, 2009
    [Marketing] 2. Champions, active users and trolls
    Tags: Holly Seddon Online communities Promoting Community Management Business Chat room co-creation community community management community manager customer communities freshminds FreshNetworks innovation Lurker On the Web Online and offline online communities online market research social media Social network Troll Twitter Virtual community Web web2.0
  • TWIST IMAGE  |  MONDAY, JANUARY 10, 2011
    [Marketing] Blogging And Podcasting As A Business Model
    On top of that, many Bloggers and Podcasters use affiliate marketing as well (they are paid a percentage of the total sales that are generated through the advertising that appears within their content). He gets the feeling that Podcasting seems to be another link in the online marketing chain. affiliate marketing. online marketing. The question is not if you can make money from Blogging and Podcasting, the question is how. There are many people (and media entities) that make money from Blogging and Podcasting. What do the revenue models look like? and he's right.
  • DREW'S MARKETING MINUTE  |  TUESDAY, NOVEMBER 11, 2014
    [Marketing] Big data delivers customized experiences or it’s just noise
    The post Big data delivers customized experiences or it’s just noise appeared first on Drew's Marketing Minute. 'If there is one phrase we couldn’t seem to get enough of this year — that phrase is big data. Every day our digital activity (on the web, on our smart phones, social networks etc) creates over 2.5 quintillion bytes of data. In fact, 90% of all the data in the world today has been created in the last two years. Suffice it to say – we are leaving quite a trail. trail that will help businesses get to know us better, anticipate our needs and provide real time service.
  • DANNY BROWN  |  FRIDAY, FEBRUARY 18, 2011
    [Marketing] A Quick Thank You to Evan Carmichael and Team
    Within about 20 minutes, Evan had replied, apologizing for any issues and advising that his marketing manager, Marija Sekularac , would look into it. Something a lot of businesses seem to forget… A Quick Thank You to Evan Carmichael and Team originally appeared on Danny Brown - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. When something goes wrong, how it’s resolved says a lot about the person or business. Evan Carmichael and team fall squarely in the latter category. recently became an author over at EvanCarmichael.com.
  • GET SOCIAL PR  |  MONDAY, SEPTEMBER 13, 2010
    [Marketing] Secret Blog Strategy Revealed: What Reader's Digest Teaches Us.
    Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Johnson Secret Blog Strategy Revealed: What Reader’s Digest Teaches Us About Blogging September 13, 2010 We can learn a lot about successful blogging for the past. History is great for recycling, especially old publishing approaches. To that end, one strategy from the history of publishing can be an uber-successful, present day blogging  strategy. Most magazines print original material commissioned to freelancers or proposed by the same. write such articles from time to time.  The strategy was largely successful.
  • KYLE LACY  |  WEDNESDAY, MAY 19, 2010
    [Marketing] Benjamin Franklin: Social Media Mogul
    He has over a decade of experience, which includes an extensive background in marketing, public relations, e-commerce management, product development, technology, and web development. Benjamin Franklin and Twitter may not appear to have much – if anything – in common, but history tells a different story. In fact, the impact that social media sites like Twitter have had on how we communicate is a near reflection of the massive shift in colonial communications that occurred under then Postmaster General, Benjamin Franklin. Flash forward to today.
  • BILL HARTZER  |  THURSDAY, DECEMBER 23, 2010
    [Marketing] Search Engine Optimization: 5 Keyword Research Tips
    First of all, you want to clearly define your search engine marketing efforts. One of the most important, if not the most important, part of search engine optimization is keyword research. Properly researching the keywords and keyword phrases is important for several reasons. Find out what people are searching for, which keywords are more popular than others, and focus your website’s content around those keywords. Here are five keyword research tips that will help your overall search engine optimization efforts. Clarify Objectives. Measure Performance. 5.Competitive Analysis.
  • ARI HERZOG  |  SUNDAY, FEBRUARY 23, 2014
    [Marketing] Bring Balance to Your Social Media
    also enjoy reading Danny Brown ‘s marketing advice but I don’t need to follow him everywhere because I am satisfied by his blogging. 'Penelope Trunk once wrote about portraying yourself on social media : Each of us is multi-faceted. With a selection of media to choose from, we can express different parts of ourselves in different ways. It’s clear to me that blogging is best for expressing big ideas. If you can’t convey new ideas on your blog, then you probably won’t get a lot of traffic… But Twitter is not good for fleshed-out ideas. Way better than, say, Twitter.
  • ACIDLABS  |  WEDNESDAY, JANUARY 13, 2010
    [Marketing] Focussing on the voice of the customer
    While I realise (abundantly so) that we can probably never create the perfect product or service, I’d like to argue in this post that the primary consideration we need to focus on as user experience designers, service designers, marketers or whatever, is the voice and view of the customer. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. But just how much do we really consider them ? don’t think it happens nearly enough , nor well enough.
  • SPIN SUCKS  |  MONDAY, JANUARY 16, 2012
    [Marketing] Three Values to Hold High in 2012
    Once upon a time in a land far, far away—actually it was in Canada so maybe not that far away for some of you—I worked for an integrated marketing communication company called Promanad. Today’s guest post is written by Shelley Pringle. . Promanad had one of the most interesting corporate cultures I’ve ever experienced. For example, new business presentations were always concluded with the declaration, “We’re not normal.”. And indeed we weren’t. Now, corporate culture can be a pretty nebulous thing. The leaders at Promanad understood the importance of organizational culture.
  • FRESHNETWORKS   |  TUESDAY, MAY 20, 2014
    [Marketing] Why more FCA guidance on social media could free up financial services companies to be successful
    'Marketers in the  financial services industry were expecting the Financial Conduct Authority (FCA) to issue new guidelines about social media in the first quarter of 2014. This means that they often try to conform to the highest standard in order to minimise the work of meeting different expectations across different markets. At a recent  Financial Services Forum  event, David McSpadden, Senior Vice President of Global Client Marketing from Franklin Templeton Investments (FTI) presented an excellent case study into how his organisation has approached social.
  • MICRO PERSUASION  |  SUNDAY, JULY 4, 2010
    [Marketing] How I am Declaring My Independence from Technology Today - The.
    Fourth, I dumped tons of of stuff : RSS feeds and virtually every email newsletter, with two exceptions - Marketing Charts and the Social Media Smartbrief Fifth, I am setting up lists on Friendfeed to help me find signals in the noise and so that I can do the same here for you, my audience Anyone have any other tips? Every marketer should have this PoV, at least in my opinion, because the generation that grew up with the net operates at a different level than many of us do. Some marketers (like yourself) are Conquistadors and African Explorers, mapping the territory.
  • ENGAGE  |  SUNDAY, FEBRUARY 12, 2012
    [Marketing] Why Shakespeare’s Tweets are Better Than Yours
    Don’t journalists, PR professionals, marketers, salespeople, and overall storytellers strive for powerful language every day? “T here’s no money in poetry, but then there’s no poetry in money, either,” said poet, Robert Graves. As an English major with a concentration in (you guessed it) writing poetry–I wrote, analyzed, and interpreted–all while wondering where my liberal arts degree would take me. Inundated with similes, allegories, symbols, and allusion, I learned how to prove themes and refute theses (bring on the riches!). Headlines drive traffic.
  • JACOB MORGAN  |  THURSDAY, JULY 15, 2010
    [Marketing] Implementing Enterprise 2.0 at Intuit, Part Three: Cultural and.
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Implementing Enterprise 2.0 at Intuit, Part Three: Cultural and Organizational Shifts View Comments July 15th, 2010 This is part three in a multi-part series on how Intuit is implementing Enterprise 2.0 within their organization.  successful. Corporate culture shifts Intuit has a history of a fairly open culture and  believes that failure is ok as long as you learn from it and the failure is fast and fairly low cost.  This allows the employees to actually participate in real time.  use within Intuit.
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, APRIL 11, 2013
    [Marketing] Accounting For The Real Value
    Business, markets, wall street, the entire economy are driven by results. News of any event that could influence the results, good or bad, immediately changes the short term economic behavior of an entire market or an individual company. Marketing spin can no longer put “lipstick on the pig” of bad news, bad practices and management asleep at the wheel. 'The system by which organizations measure performance and the related “expenses and invested capital” that drive performance is archaic. Results Are Not Just Financial.
  • KIKOLANI  |  THURSDAY, JANUARY 26, 2012
    [Marketing] 6 Ways Personal Development Can Make You a Better Blogger
    You are not just a blogger anymore, you are the blogger on your market. How to Become a Local Business Marketing Expert as a Blogger. This is a guest post by Timo Kiander. Many people live their lives without understanding, that there is a giant potential inside them. In fact, if they would realize this, they would achieve so much more in their lives. This is where the personal development comes into play. What I love about personal development is that it can be applied to many areas in one’s life. Build Confidence. Build Persistence and Consistency. Control the Time.
  • LAUREL PAPWORTH  |  SUNDAY, APRIL 29, 2012
    [Marketing] Social Media Training: 3 Day Intensive Advanced Class
    Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. We look at transactional based APIs (selling on Facebook) to Freemium (free and plus premium tiers) and marketing intelligence. If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. SEE MORE on ABOUT PAGE. Please enquire.
  • SOCIALFISH  |  SATURDAY, FEBRUARY 1, 2014
    [Marketing] It’s that time of year again- the DoGooder Awards are back!
    Related Posts Five Web Design Trends to Watch Multichannel Marketing For Nonprofits 5 Ways To Do Blogger Outreach Better Get Open Community on Audible Crazy Fundraising Events To Raise Money For Charity Engaging Through YouTube – Charity Inspiration. 'Compelling cause-based video has the ability to advance social change and create real impact. If your organization produces creative, inspiring videos, we think you deserve recognition for the work you’re doing – and maybe even some incredible prizes. The DoGooder Video Awards are taking submissions starting February 1 st , 2014.
  • GAURAVONOMICS  |  WEDNESDAY, AUGUST 18, 2010
    [Marketing] GlobalPost Story on the Role of Social Media in the Kashmir.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « The IdeaSliver Manifesto Are We Becoming Digital Nomads? » GlobalPost Story on the Role of Social Media in the Kashmir Protests Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! 2, 2010. More than 30 died in the last week or so. For more, read my bio.
  • UNSPOKEN  |  MONDAY, SEPTEMBER 29, 2014
    [Marketing] Social Review Sites: How to Navigate Them
    'Social review sites and social media sites where people can leave reviews (two different entities, though they certainly do sound similar) are huge players in the marketing and sales arena as of late. Positive reviews are the new word of mouth marketing. Sites like Urbanspoon, Yelp, and TripAdvisor offer users the opportunity to review everything from restaurants to hotels to doctors and more. Then there’s Facebook and Twitter, where people can review businesses right on their own page. Like it or not, these reviews can make or break a business , new or old. Photo Source).
  • DANNY WHATMOUGH  |  TUESDAY, FEBRUARY 15, 2011
    [Marketing] Changes to Pages signal yet another change in Facebook’s attitude to brands
    Marketers will welcome this move, though as figures from Econsultancy show , brands still have work to do to convince users of the site to “Like” and interact with them. Tweet. I’ve blogged before about the differences between Twitter and Facebook. The former is a very open platform where everyone is encouraged to see everything. Twitter Twitter is a blank canvas where individuals and brands (and fictional characters, animals etc. Facebook on the other hand has, from the start, approached things from the opposite direction. Are brands welcome on social networks? Tweet.
  • MINDJUMPERS  |  FRIDAY, AUGUST 27, 2010
    [Marketing] Using Social Media Monitoring to Improve Your Search Engine.
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 7 Important Steps to Great Business Communication Spacebook and Danceroulette Music Video » Using Social Media Monitoring to Improve Your Search Engine Marketing Relevance Posted by admin Aug 27th, 2010 Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. The first one is called “ Four ways to take your Search Marketing to a new level with Social Media Monitoring ”.
  • MINDJUMPERS  |  FRIDAY, AUGUST 27, 2010
    [Marketing] Using Social Media Monitoring to Improve Your Search Engine.
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 7 Important Steps to Great Business Communication Spacebook and Danceroulette Music Video » Using Social Media Monitoring to Improve Your Search Engine Marketing Relevance Posted by admin Aug 27th, 2010 Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. The first one is called “ Four ways to take your Search Marketing to a new level with Social Media Monitoring ”.
  • DREW'S MARKETING MINUTE  |  MONDAY, JANUARY 31, 2011
    [Marketing] Using personas to shift your focus to the customer
    If you look at most marketing copy -- it's about the "thing" -- whatever is being sold. " Which is why personas are so critical to your marketing success.  It will make the rest of the Q's  P.S. If you want more info on personas, Marketing Profs is doing a webinar on February 10th specifically about the topic.  We get features and generic benefits but our focus and the thrust of the message sits squarely on the shoulders of the product or service. And it's no wonder. Let's demonstrate.  And don't say everyone.
  • ENGAGING BRAND  |  FRIDAY, MAY 9, 2014
    [Marketing] The Unknown Secret to Social Marketing.That Works
    You start asking whether the web, whether social marketing is truly the answer to your business prayers. Social marketing is about making your content so irresistable, that people want to know more about what you offer". Social marketing is merely the demonstration of that value. 'You have a great product. You have a great service. You build a website and yet.success doesn''t flow.why? mean the offer is irresistable isn''t it? You then realise that people don''t know that the offer is there.once they do.they will buy. Still they don''t come. You become disillusioned.
  • SOCIAL MEDIA NETWORK MARKETING  |  WEDNESDAY, JUNE 30, 2010
    [Marketing] Happy Social Media Day to all of us!
    Social Media Network - Marketing Social Media, Social Media Network, SMN, Social Media Network Online, Online Reputation Management, ORM, Digital Space, Interactive, Web, Blog Advertising Marketing, Buzz, Affiliate Marketing Program, Freelance, Mobile, Data Understanding, Business, Technology, CRM, Consumer, Direct Marketing, Mass Communication, Sell Online, Sell Products Online, Money, Home Jobs, Shopping, LifeStyle And More creativecommons.org Social Media Network - Marketing by Pervara Kapadia is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0
  • SOCIAL MEDIA NETWORK MARKETING  |  THURSDAY, AUGUST 19, 2010
    [Marketing] Social Media - Why Does Facebook Not Have Many Tracking Tools?
    Social Media Network - Marketing Social Media, Social Media Network, SMN, Social Media Network Online, Online Reputation Management, ORM, Digital Space, Interactive, Web, Blog Advertising Marketing, Buzz, Affiliate Marketing Program, Freelance, Mobile, Data Understanding, Business, Technology, CRM, Consumer, Direct Marketing, Mass Communication, Sell Online, Sell Products Online, Money, Home Jobs, Shopping, LifeStyle And More creativecommons.org Social Media Network - Marketing by Pervara Kapadia is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0
  • LAUREL PAPWORTH  |  SUNDAY, AUGUST 28, 2011
    [Marketing] Qantas Airways on Twitter and the Black Face criticism
    My view is that there are deeper issues here -Qantas brand voice on social media is not their traditional marketing voice. Do online communities overreact? Qantas Airways published a photo of two fans with blacked out faces and wigs on, causing a controversy on Twitter, in spite of Radike Samo not minding at all.  What would Virgin do? Staff should be backed on social media and the Community is NOT always right! received an email from a journalist at B&T asking for a quote on this situation below. background article BandT ). black face qantas airways twitter. VALUE SYSTEMS.
  • DIGITAL DIVA  |  MONDAY, JULY 28, 2014
    [Marketing] Where does time go?!
    years of hard work resulted in a Masters degree (MSc) in Digital Marketing. 'I haven’t been blogging a lot lately… life has been very busy with lots of work and lots of play. All good excuses for not blogging… living life… but I’ve been missing nattering on and I’ve missed the lovely community of bloggers that Leeds has. So, here I am back to nattering and I’m looking forward to seeing a few of the fab Leeds bloggers at an event tomorrow night. What’s been keeping me from blogging? The whole week was exhausting, but so so much fun. Proud.
  • STAY N' ALIVE  |  SATURDAY, MAY 14, 2011
    [Marketing] Of Worldwide Religious Social Media Presence, the LDS Church Ranks Well
    I've shared previously the natural desire of Mormons to share their beliefs , and, in a way that we're natural marketers by just wanting to share something we really believe in and which is doing great things for the world. I've shared previously the natural desire of Mormons to share their beliefs, and, in a way that we're natural marketers by just wanting to share something we really believe in and which is doing great things for the world. It's no secret the Church takes its online presence seriously. You may be wondering, "why", though. So ask around if you're interested.
  • JACOB MORGAN  |  WEDNESDAY, NOVEMBER 25, 2009
    [Marketing] What's Happening with Enterprise 2.0 Adoption?
    Jeff Whitney Its interesting to consider the the market maturity life cycle. would suggest that by pure market share numbers that this is very much an early adopter market. market is currently in an early majority or late majority (each consists of 33% of the market) then the actual market for enterprise 2.0 use is quite small given the relative size of today's software / services vendors supporting the market today. market is actually growing but even now it's not too small. That's another reason why I think the market for E2.0
  • FRESHNETWORKS   |  WEDNESDAY, FEBRUARY 27, 2013
    [Marketing] The challenges to brands of using the data consumers share in social media
    As highlighted by Facebook’s IPO last year, and there is now a new market for “data locker / vault” services (e.g. to marketers and advertisers). Companies may be forced to start paying people directly for their data, which for advertisers and marketers is potentially more likely to be accurate when acquired this way. Tweet Padlock & Chain (Photo credit: spodzone). This information from consumers is fueling many of the big data conversations that brands are having. But with this growing ‘data exhaust’ come challenges. TRUSTe’s 2011 study results).
  • SOCIAL MEDIA STRATEGERY  |  THURSDAY, JANUARY 21, 2010
    [Marketing] Keeping Gov 2.0 Fresh
    do Web, marketing and social media consulting ( [link] ), but put a lot of effort into GovFresh. Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Miscellaneous Personal Prof. Development Social Media Keeping Gov 2.0 Fresh Thu, Jan 21, 2010 Government 2.0 Have you heard of GovFresh ? It, along with Federal Computer Week , GovLoop , Fedscoop , and the many Gov 2.0 leaders on Twitter, are my primary sources of all things Gov 2.0. at the local level to your Gov 2.0
  • WEB METRICS GURU  |  MONDAY, AUGUST 2, 2010
    [Marketing] Social Media Scorecard & what Social Media is Good For – and ultraviolet light
    In talking with Cecilia Pineda Feret (Online Marketing & Community Strategist for Havana Central), especially over the last week, while looking over the Social Media progress over the last month  -  we enabled Google Analytics tracking on the website to include all downloads, all outgoing links, all email links (via Google Analytics tracking scripts), all reservations to OpenTable , Tell A Friend, Get a Quote, VIP Guest List, etc. Though the interchange with Cecilia I was able to come up with what we’ve accomplished and what we haven’t been able to accomplish, and why.
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