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    [Marketing] The Power To Self Promote
    have also had the pleasure of watching him blossom into a marketing juggernaut and passionate educator for young people who are trying to figure out how to leave their mark on the world. marketing podcast. Episode #379 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. have known Dan Schawbel for over a decade. When I first started blogging about personal branding and online reputation, Dan was always eager to comment, add his perspective and share his insights. He has authored two bestselling business books, Me 2.0 blogging. brand.
    [Marketing] Successful Libya Build 2013 Highlights Potential For a Bright Future
    Author information Conway Wigg Digital Strategist at BPC Conway Wigg is a digital strategist at BPC, Malta’s leading communications agency and a senior manager at Arabicomm, a full service media and marketing agency operating in North Africa which is part-owned by BPC. The news from Libya since my last post has not been great. Militias have been besieging Ministries, essentially to force the General National Congress to pass the Isolation Law barring Gaddafi era officials from public office. Those of you who have read my previous posts know that I’m not a pessimist. The
    [Marketing] Communicating Through Change
    As a brief back-story, in May I returned to Australia after three weeks in New York … right in the middle of a company merger. I was immediately given the opportunity to move interstate to work within a new and combined marketing and communications team of six people (a big change coming from a team of one). Change is a-coming. I was reading through Lauren Drell ’s overview of how to manage a re-brand in Mashable recently and began to reflect on my own experiences through a company re-brand and merger, and lessons I could pass on to fellow communicators. Look for the opportunities.
  • ABSOLUTE PA  |  FRIDAY, MAY 29, 2015
    [Marketing] Are you in the Twilight Zone?
    It takes entrepreneurial spirit to see a gap in the market but besides that you need creativity to recognise that there is another way, a different approach. Like sales and marketing… For most of my clients, marketing and sales fall into this category. When I hear them voice concerns of…. I don’t know what to say in my marketing! You can’t create a successful business without sales and marketing. Busy’s the new black these days – ask anyone how they are (entrepreneurs I’m looking at you espesh!) There’s always something we can be doing.
    [Marketing] Do You Invest in Yourself?
    Every time I say “invest” in this post, I’m talking about your time and your money and the investments I mean are in your day-to-day living, and not any abstract stock market. It took a long time to realize that I should invest in myself, that I should put my own mask on first, etc. Too long. To that end, I wanted to share some thoughts with you. When I was in my 20s, I flirted with college over and over again. My parents paid the first time around. Then, different employers would foot the bill and I’d march off to some other university or another. But now?
    [Marketing] Talk Like We Do | Brass Tack Thinking
    It feels like you just want us to do your marketing for you, in your words. know I’m not going to convert the corporate world away from marketing speak anytime soon – heaven knows many of us keep trying – but here are a few tips for and from the rest of us that might help people spread your message and information faster. When we, the communicators, try to take out the jargon and business cliches, the marketing folks put them back in because they think we need them to sound like we understand the industry. Who talks like that?? Yes, yes. You’re busy.
    [Marketing] How I Got 200 Subscribers in My First Month of Blogging
    If I only had to choose one way to market my blog it would without a doubt be guest posting. Maybe you’ve seen me around. Maybe you haven’t. In any case, I have been blogging for just around one month. During this time I’ve connected with many and enjoyed the journey. A lot of people think there’s a secret to growing your blog fast. There are a lot of factors that come into play if you want to get more traffic, subscribers and even fans. Let’s have a peek at those, shall we? Mentor. My mentor at the moment is Chris Garrett who has been immensely helpful in answering my questions.
    [Marketing] Every Day is Someone’s First Day
    Sometimes, it’s product packaging and marketing that stands in for that. I took my first ever yoga class the other day, thanks in part to having a yoga instructor girlfriend. It was at a really nice studio in northern Massachusetts called Roots to Wings. My instructor, Beth, was very aware that I was new. She was very aware that this was my first ever yoga class, and that how I received every bit of this class would likely shape my perception of yoga. Think about that, the burden on that instructor’s shoulders. How often do we think about our own business that way?
    [Marketing] Crowdsourcing Curation: The Social Graph as Gatekeeper
    good example of manual curation vs. crowdsourced curation is the competing app markets on the Apple iPhone and Google Android phone operating systems. Apple is the last, best example of the Industrial Age and its top-down, mass market/mass production paradigm. The Knowledge Economy That Isn't More Mass Market Deflation The NYT Book Review on Chris Anderson's Free: The. Eric Reasons Its my name. Its what I do. Commentary from the Crossroads of Technology and Culture. It is at this point that many people interject: "This is the problem with the internet! For example.
    [Marketing] Write For Your Customers, Not Your Peers
    This guest post is by Laura Roeder of LKR Social Media Marketer. Laura Roeder, founder of LKR Social Media Marketer , is a social media marketing expert who teaches small businesses how to become welcome-known and claim their brand online. Think about your last ten clients. Did they hire you because they have the same level of knowledge and experience that you do? Or did they choose to work with you because of your expertise? My guess is that they fall into the second camp: your customers look up to you because you’re farther ahead than they are. It’s not too late to start.
    [Marketing] Start Your Community With Role Models, Not Influencers
    I just finished reading this article in last month's Fast Company where the CEO of Pinterest , Ben Silbermann, discusses how Pinterest got started, where it's at today, and what its future may hold. What if we looked for qualities like good taste, helpfulness, and compassion instead of followers, pageviews, and likes? What if we focused our efforts on the people who will become the community leaders, rather than simply the people with the loudest mouths? One of Pinterest's first and most active members wasn't a social media influencer. She's the founder's mom.
    [Marketing] I Didn’t Fail the Test, I Just Found 100 Ways to Do It Wrong
    At least then we get to talk about some real honest stories instead of an endless of marketing-speak talking about engagement, authenticity, and community. I’ve written before about the need to start talking about failures at conferences so that others may learn, so that’s why I was excited to attend Kevin Jones ‘ presentation, “Enterprise 2.0 I like failures. like hearing about failures and learning from them. like hearing that other people have made the same mistakes I have and succeeded in spite of (in some cases, because of) those mistakes. failures. argument.
    [Marketing] Blake Mycoskie on TOMS new One for One Eyewear: Part 1
    BM: The thing is that giving really has proven to be good for business, and a lot of people only look at the social impact aspect, but the truth is that when you incorporate giving into your model, your customers become your marketers, your employees give better retention, greater moral, the people in your office work harder because they’re a part of something. As one of the rare people who have had direct experience with embracing this strategy and taking it to market, what would you say to the naysayers out there? These are amazing, intimate experiences that really touch you.
    [Marketing] 10 Hurdles I’ve Faced as a Blogger and How I Got Over Them
    started with using ad networks and some basic affiliate marketing and as my blogs grew found that new opportunities would open up (such as selling ads directly to advertisers and creating my own products to sell). Last night while speaking at a small event here in Melbourne I was asked to identify the most common hurdles that bloggers face in building profitable blogs. It was a tricky question to answer – not because there are not many hurdles… but because there are so many and each blogger seems to face their own unique set of them. Technical Know How. Fear of Looking Stupid.
    [Marketing] That was my 2014…here’s to 2015!
    graduated with an Masters Degree (MSc) in Digital Marketing Communications  – three years of a lot of hard work, fitting in around work and pausing for my dad dying in 2011 and getting a divorce from my 1st husband) – all the hard work was worth it in the end. I know I probably should have written this yesterday…but, well, what ya gonna do…… better late than never! 2014 was pretty good really, we spent a lot of time with friends… partying, relaxing. I’m lucky to have some pretty damn fine friends. 2014 Highlights (in no order). We’ll see  .
    [Marketing] 7 Sales Secrets From My Best Sales Day Ever
    ” It drives marketers nuts. Yesterday was our biggest course sales day ever in the history of Human Business Works , but this isn’t a post where I boast (oh, I rhymed!). These are some thoughts that you can implement to seek the same success. Sales Secrets For How To Sell Big While Still Loving Your Community. First , I created the product that (as it turns out) everyone wanted all along, Mastering the Digital Channel. That helps, I guess. Having a product or service that is useful and that people believe will benefit them. So, I trashed it and built something much better.
    [Marketing] 7 Reasons No One Reads Your Blog (Except Maybe Your Mom)
    You can also use email marketing in conjunction with your blog, and both will benefit. This guest post is by Beth Hayden of Blogging with Beth. You wake up in a cold sweat. You bolt upright and gasp for air. You’ve just realized that your blog has only one true fan—and it’s your mother. Image used with permission Dear old mom reads all of your posts. She comments every week with supportive but embarrassing encouragement. She even calls to tell you what a great job you’re doing with your site and how much she loves your writing. Your mom is great. She’s always there for you. We love you!”
    [Marketing] Is Your Social Media Team Working with Your Web Designer?
    The funnel model of marketing has shifted from trying to get a customer in and having that customer relate information to gaining customer loyalty and providing customer empowerment. The social media team is responsible for ensuring that the SERPs and social media responsibilities of a business are handled properly and that the website has the information that is expected in today’s market. When social media was just getting its footing, web designers and those who claimed to have a social media-friendly website simply added their media icon with a link to their footnote.
    [Marketing] Doing the Work is Sexy
    When I ran New Marketing Labs, we called our clients partners, too. Dorothy Parker said, “I hate writing. like having written.” ” I know many people who are like that about their business, their trade. know many more people who love to fantasize about what life will be like when they make it, but they like to skip over the part with the hard work, or they give it a sentence or two. Here’s a hint: the work part is what brings the money part. That didn’t happen because someone was looking around to find the right kind of person to do this interview.
    [Marketing] Here are Some Blogs Professional Tradesmen Read
    The blogs of MDM : segmented into Distribution Sales & Marketing; Economy; Human Resources; Industry Insiders; Management & Strategy; Mergers & Acquisitions; Online Marketing; Public Policy; Technology. Construction Market Data : CMD’s portfolio of products and services includes national, regional and local construction data, building product information, construction cost data, market analytics and advertising channels to construction industry professionals in the U.S. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Industrial/MRO Forums. link].
    [Marketing] Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs
    It quickly moved on the market thirst for social media monitoring and expanded their approach beyond ad agencies and PR firms, but they are probably best suited for medium to large sized brands and businesses. Something new Radian6 has added to their River of News view that turns their tool into a much more actionable platform for brands and marketers is the Workflow view. He is a leading thinker, educator, speaker and consultant in the world of social media marketing, public relations, digital marketing and communications. This alone beats them, hands down. monthly.
    [Marketing] Why Social Media Works for Small Business
    Well, for me it is a generative platform that allows an entrepreneur to innovate in a niche part of the market. more than large.generalised statement but one that I think 'in general' is true. Jonathan Zittrain in The Future of the Internet comments. The PC revolution.invited innovation by others. So too with the Internet. Both were generative". (He goes on to add that the future is not generative but arguably one of sterile appliances tethered to a network of control). What is social media ? Well, it is a generative platform that allows people to innovate. . What is a small business ?
    [Marketing] Sell $20,000 Worth of Your Next Ebook
    Marketing is the act of buying or selling in a market. Where is your market? In the new world of invisible wires where connections are made 24/7 all around the world, the starting place for successful marketing begins at your market … your space … your platform. Once you have established yourself as an influential voice in your market (your blog, other blogs you’ve created, social networking, conferences, meet-ups, etc.), Look at @garyvee and @tferriss —brilliant marketers. Do you have one? Do you own one? Do you shop at one?
    [Marketing] Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well
    To find new readers in different markets and to sell more of your stuff. Now I don’t consider myself a Facebook marketing expert, and I know I have a lot to learn. Shayne Tilley is the marketing guy for and  Digital Photography School. The author of the  PB Guide to Online Marketing  and a long time contributor to the blog. Often when I float the idea of advertising amongst my blogging colleagues (including Darren) I get looks of skepticism, dismissal, and that blank empty stare of disinterest. You might have that look on your face already.
    [Marketing] How the Power of One Can Take Your Blog to Many
    But still, people are appealing to market segments, stakeholders and other big-box groups. Maybe this person resembles someone you know fairly well, from personal experience, market research or whatever. Sure, there wouldn’t be so many spammers and other blind mass marketers if it didn’t work. This guest post is by Barb Sawyers of Sticky Communication. Changing the world, one person at a time. first heard this expression back in the eighties as the tagline for Apple Computers. Since then, it’s been borrowed my thousands of causes and brands. It’s that good. Flip your model.
    [Marketing] 4 Reasons The Social Media Industry Has a Credibility Problem
    And we’re enamored of tubes and pipes and whizbangs, treating them as the next great direct marketing channel instead of examining the intent behind their use, and its potential for evolution. Many who are in this space are extremely passionate, after all many are in PR, Marketing, Sales, etc.,… You don’t hear people talk about “the marketing industry&# or “the R&D industry.&# There are professional organizations, conferences, college coursework that are all centered around marketing, PR, R&D exactly as “industries&#.
    [Marketing] Will Facebook wake up the Blues Brothers?
    The Yogi Berra School of Marketing – my buddy Geoff Livingston is a really smart and entertaining dude. If you are a fan of baseball or work in marketing, you should peep this out. I love the NFL Playoffs, great Wild Card weekend and hoping for the same result in the Divisional Round. Sure no one is picking the Ravens, but I haven’t lost faith… The week was really quick but busy – how about you? Hope to catch up next weekend, until then, check out this week’s edition of Five for Friday. Facebook Under Siege: Will It Ever Grow Up? this article is quite interesting to me.
    [Marketing] How I Achieved a Zero Bounce Rate on My Blog
    You’ll find as many opinions on improving bounce rate as there are online marketers. Blasphemy according to many online marketers, but I had a colleague who suggested it, based on his own results with websites he developed for clients. This guest post is by Maria Peagler of How do you know if your blog visitors are finding what they need? Your first clue is your blog’s bounce rate. It’s the Google Analytics statistic that tells you what percentage of your visitors arrived at your site, looked around, and immediately left. Measuring what works.
    [Marketing] Top Tips for Small Businesses to Minimize Risks
    Through him, you can always get accurate information about the company’s health as well as warnings about future risks based on market trends, economic factors, or company spending. Written by Andrew Cravenho. Running your own business can be an extremely rewarding experience. Here is an entity that you created from scratch and are trying watch over its activities and developments as they unfold themselves before your very eyes. You know everything that goes on here emanates from you and comes back to you. So you ought to feel increasingly responsible towards managing it. Ensure Safety.
    [Marketing] Are you signaling honestly?
    Instead of talking business, marketing or social, the book focused on an area that I have no background in – science. A few weeks back, I was having a conversation with my friend Geoff Livingston in the comments of a blog post. One thing led to another and he recommended Honest Signals from Alex (Sandy) Pentland. The book itself is a very smart read that took me out of my comfort zone of sorts. Throughout the research report, Pentland takes you through a number of studies and how her team was able to use computers and sensors to accurately predict the tells of humans.
    [Marketing] Trends for Companies Searching for a Social Media “Something” (2013)
    What I did was look at the trends for several “social” job types in the market today and was actually quite surprised with some of the things I found. “Social media” is still seeing some very solid growth in terms of jobs, at least according to this chart.  In fact the trend has gone up almost 9x since October of 2011. Still shows that this is a desired role that companies are looking to fill. Virtually flat here for the past few months but again a large jump in the trend for “social” over the past year.
    [Marketing] How Often Should I Blog? (A Truth)
    Blogging as a Business is providing content on a site, building traffic, and either selling advertising or doing affiliate marketing. The question, “How Often Should I Blog?” ” comes up daily. There is a large variety of answers – many of which are good answers, even though they’re different. With so many ways and reasons for blogging, let’s set a few parameters for this piece: To begin, let’s put the practice of business blogging into two large buckets. Blogging as a Business and Blogging for a Business. Blogging Frequency :  Daily. At least.
    [Marketing] Twitter for You and Your Business: A Test of Two Accounts
    Marketing and Sales. With the rise of independent contractors, freelancers, and solopreneurs as small business owners – this is a question I hear more and more: With a Twitter account for both my own name and my business name, How do I avoid repeating everything? It’s a good question, one I’ve asked myself often. Simply tweeting the same thing on both accounts is really making noise and clutter. In most cases, you’ll have a large cross-over of folks following both accounts. So, how do you remain the same – but different? Bad Robot. It’s noise.
    [Marketing] Six Links Worthy Of Your Attention #188
    "It''s no suprise to me (since the thing that sold me on ebooks was reading War And Peace on my iPhone ), but certainly marketers and content producers should have a think about this little stat: one of Buzzfeed ''s most popular stories ( Why I Bought A House In Detroit For $500 ) is 6,000 words long. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "A recent Princeton study claimed Facebook would lose eighty percent of its users in the next few years. " (Alistair for Hugh). Quora. Slovobooks. Phones?
  • PROBLOGGER  |  SUNDAY, JUNE 12, 2011
    [Marketing] How I Quit My Job for Blogging
    Within nine or ten months of blogging, I had already begun researching and learning a lot on the WordPress system, SEO, and internet marketing for improving my blog, and simultaneously shared that information on my blog as well. Gradually I started to explore and read more about monetization strategies, and I found affiliate marketing! Gradually, I started to discover the power of affiliate marketing. This guest post is by Joshu Thomas of Blogging is no more a mere hobby; it has become a full-time profession for many bloggers, including myself.
    [Marketing] Neil Patel’s Guide to Writing Popular Blog Posts
    Urgent: The best way to create urgency is to put some kind of deadline into your headline. “6 Days until the Stock Market Crashes” or “Your Last Chance to Get a Free Copy of My Book” are good examples. This guest post is by Neil Patel of KISSmetrics. Do you wish you knew the secret to writing popular blog posts? You know, the posts that get over 200 comments, 20 backlinks, and hundreds of shares on social networking sites? Over the past five years I’ve started two blogs. The first one became a Technorati top 100 site, and now I’m working on Quick Sprout. Use simple words. It was !
    [Marketing] What to Do When Your Niche Blog Isn’t Making Money
    To give an example, one of my oldest sites targets a small niche in the New Age market. You might try commercial tools such as Market Samurai , if you can afford them. Visit my blog for more articles on niche marketing, blogging and social media. This guest post is by Blog Lady. There comes a time in your career as a blogger or website owner that you find yourself with a niche blog or site that isn’t meeting your expectations money-wise. That’s nothing to feel bad about. But what do you do when it finally happens to you? Give it more time. And I did. Blog Lady.
    [Marketing] How to Use Multivariate Testing to Build the Ultimate Opt-in Form
    Many site owners avoid multivariate testing as it seems overly complex, and most of the services on the market that provide multivariate testing are paid services, which leaves bloggers unsure of the potential ROI. For example, some marketers have tested opt-ins with name capture and email fields against forms with just an email capture field, and have managed to increase conversions by 20%. Adam Connell is an internet marketing and SEO nut from the UK. This guest post is by Adam Connell of So what is multivariate testing? Why multivariate testing?
    [Marketing] Hate diary management? ME TOO! Which is why I use this simple tool
    Automating this process means I am able to help more small business owners take control of their marketing, and THAT is what I’d rather be doing than playing ‘diary table-tennis’ with them. I’m always looking for ways to streamline processes in my business so I can spend more time doing what I love and less of the boring, time consuming tasks that make my eyes glaze over. There are so many great online tools around designed to help us stay more productive and streamlined – lots of them free or low cost. Managing diaries is part of doing business.
    [Marketing] A Social Media Status Quo – Brazil
    Mindjumpers Network is a global platform of local country Community Managers, enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. As the largest market outside the US, Brazil is indeed a force to reckon with when it comes to seizing social media opportunities. The following post is part of the Mindjumpers Network series. Here’s a sum up of our report from Mindjumpers’ local community manager Debora Corrano. Introducing Brazil. Trends.
  • TWIST IMAGE  |  FRIDAY, MARCH 27, 2015
    [Marketing] Six Links Worthy Of Your Attention #249
    Someone developed an app that wasn''t even in-market that got scooped up by Twitter for over $100 million. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: Can Predictive Technology Make Us Less Predictable? Forbes. "I''m worried about how machine optimization feeds us pablum, encouraging us all to take the path more trod. But, as this piece points out, machines can''t choose what''s unexpected unless they know what''s expected -- and eliminate it."
    [Marketing] The ChromeOS CR-48 Experience: Fast, Promising, Early
    To have consumers purchase Chrome OS laptops, once they hit the market, serious efforts will need to be taken to convince people why putting everything in the cloud, and abandoning (for the most part) applications they know well, will help their lives. must have groused about it enough that my wife finally took to her blog to lodge complaint with Google (somewhat tongue in cheek). The major hypothesis of the ChromeOS plan is that the future is the Web. Web sites, Web services and Web applications. Running ChromeOS is much like a terminal that only runs the Web browser. Quiet. Very quiet.
    [Marketing] Social Media’s NFL Week 1 Picks
    Using Lithium’s Social Media Monitoring tool (disclosure: Lithium gave me a research version of their tool to use for research on my blog) I pulled the weekly buzz for each of the league’s 32 teams on Twitter, Facebook, blogs and forms; and plotted them into a series of formulas (conversation share, net promoter score, Social Influence Marketing (SIM) Score, positive and negative conversation shares). I am not sure about you, but today feels a lot like Christmas morning to me. Like many football fans, I enter pools to pick the winners of each game. Green Bay – 16  . —-. —-.
    [Marketing] Can Data Control Provide Ease of Mind?
    Like many new apps on the market, Nearby Friends lets users locate their connections via mobile phone. Most Internet users have significant privacy concerns when it comes to their personal information and location data. There is good reason: An incredible 82 percent of apps access user data, and 80 percent can share location data. In a bid to get more people to use their sites, app providers and websites are providing new control mechanisms. This next generation of apps address the lack of safety presented by open data. Will it work? The ideal user group is families. What do you think?
    [Marketing] Facebook Faces Privacy Lawsuit From Belgian Watchdog
    The action follows  a detailed and highly critical report , commissioned by the Belgian DPA earlier this year, which slammed Facebook for a lack of transparency around its data collection practices and for, in the authors’ view, a raft of privacy violations of European law — including failure to secure valid consent from users for processing their data and building online profiles, and for “problematic” opt-outs for behavioral marketing, among other issues. Last month the Belgian data protection authority (DPA) issued a  recommendation  on this point. That’s the first point.
    [Marketing] Mobile Gaming Trends & the Focus of Social
    In fact, Qualcomm Snapdragon’s latest mobile technology in their GPU chips help produce the most realistic 3D virtual experience on the market. The mobile gaming industry will have a record decade by 2020 and this can be attributed to rapid technological advancement in mobile devices, which congruently has also driven a focus on the importance of social as well. Currently, 171.1 million people in the world own a smartphone fully capable of running game and social media apps. There are a handful of trends to look out for over the next five years as gaming becomes a 102.9 Cloud Gaming.
  • ENGAGE  |  FRIDAY, OCTOBER 25, 2013
    [Marketing] 7 Ways Millennials Could Affect Your Business
    Because as a marketer and manager, I''ve come to realize that it’s critical to understand this increasingly influential generation. As we look for ways to connect with this audience, consider some of their standout qualities, which should influence both the marketing strategies you develop and the ways in which you interact with staff who fall into this category: Millennials grew up with technology. Millennials like a good cause—and cause marketing. Why Does This Matter? Why bother taking this silly quiz, other than to confirm my eternally youthful nature?
    [Marketing] Eliminate the Silo and Become a Change Agent
    Today we have a guest blog post from Jeff Naymik, Marketing Director at Nook Industries. This post originally appeared on Nook’s blog Making Motion Work and is reposted with permission. Read the original blog here. We live in a world of instant communication and yet, we are sometimes not good communicators. Poor communication is usually the root problem for creating silos in many technology-driven companies. Development secrets are usually held tightly and limited to only those in the organization who “need to know”. How can this happen?
    [Marketing] 40 Cool Things to Do With Your Posts *After* You Hit Publish
    With a bit of editing, these posts could make great personal essays, which you could sell to freelance markets that accept these. This guest post is by Steff Green of Grymm & Epic Copywriting and Illustration. Blogging isn’t a case of “If you post it, they will come.” ” Your role as a blogger doesn’t end as soon as you hit Publish. In fact, that’s only the beginning. If you’re anything like me, most posts take you between one and our hours to write, maybe even more. attract new readers to your site, and encourage them to stay.
    [Marketing] Are Social Causes a One Click Pony?
    is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about thousands of Facebook and Twitter users temporarily changing their avatars in support of marriage equality , currently being debated by the United States Supreme Court. If an Avatar Falls in the Forest… It is admirable – and remarkable – when causes “catch fire” in social media and become a meme. Social Media’s Weak Ties.
    [Marketing] Six Links Worthy Of Your Attention #180
    Avinash is still at Google, with an expanded role of Digital Marketing evangelist. digital marketing evangelist. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? " I first met Moldover at Foo Camp a few years ago, and he''s an amazingly creative guy. Some traditional musicians hold on to their analog instruments, bemoaning the saccharine of autotune; others dive so far into electronica that the result is almost unrecognizable as music. Moldover seems to have found the right balance. The Infinite Jukebox.
    [Marketing] The iPhone Fanboys Can't Handle the Truth On Android
    What was wrong about Microsoft's monopoly position in the 1990s was that they used their market strength to thwart innovation and win with business muscle and side deals rather than through value. That Apple has opted out of some business relationships and reduced its potential routes to market while Android hasn't is their choice, and it's making them a ton of money. Apple is still winning as a company and will be a strong #2 in this market, and #1 in profit, as that's their focus. The truth is that Android can go feature by feature against iPhone now. It's not.
    [Marketing] Do You Have What You Need to Build a Simple Platform? – The Impact Equation
    Quickly, so as not to lose you: this also includes the B2B buying market, as well, but to a different degree.) You can do anything, really, to get the platform ball rolling, but here are some quick thoughts: If I started today, I would pick 3 pieces of the platform pie to start from: a blog, an email marketing list, and Twitter. Other “pairings” might be email marketing and a podcast or videoblog. There’s nothing quite like filling a room with people eager to see what you have to say. But how do you do it? Share your content everywhere. You must do this.
    [Marketing] The Questionable Ethics of Klout Perks
    In addition to becoming the preeminent influencer package of choice for businesses, it’s clear that Klout has a second agenda: Disseminate products into the marketplace via volunteer online influencers for their marketing clients. ’ Marketing, PR and social media folks don’t have the same kind of rigorous code of ethics, unfortunately. On the social web, it is important to look at the details, including content publishing rights, communication “best practices,&# influence theory, or a “Perks&# package. It has brought up the question of ethics.
    [Marketing] Are we seeing a shift in the quality-vs.-quantity content debate?
    wrote yesterday about new research from Perfect Market showing that hard news topics are better ad revenue drivers than celebrity gossip articles. ” TechMediaNetwork consists of 12 owned-and-operated websites that are monetized through advertising and other marketing services. eMedia Vitals eMedia Jobs Article The next step: monetizing mobile inside and outsid. Article Mobile advertising: Do the metrics measure up? Blog Tips for improving iPad usability Blog Researcher predicts iPad will reign over tablet ma. eMedia Vitals Life Beyond Print.™ quantity content debate?
    [Marketing] 2014 Reboot: Make Money From Your Blog This Year
    they are marketing spin). We are mining ProBlogger content this week for super-useful information to kick-start your blogging year with gusto. Today we focus on that old chestnut – is it REALLY possible to earn some cash doing what we love? Well the answer is “yes, but” So if 2014 is the year you finally knuckle down and make it happen – Darren’s got just the post for you. This post “Is it Really Possible to Make Money Blogging? [7 Things I know about Making Money Blogging] first appeared in November 2012. . On one hand, we see hype on the topic.
    [Marketing] Unearthing Your Blog’s Money Pages
    This guest post is by the  Web Marketing Ninja. Stay tuned for more posts by the  Web Marketing Ninja —author of  The Blogger’s Guide to Online Marketing , and a professional online marketer for a major web brand. Follow the  Web Marketing Ninja   on Twitter. Earlier today, Greg explored the question of pricing products that you’re creating for sale on your blog. When I approach conversion optimization on websites, which in most cases is simply cash optimization, I stick to a few golden rules: Think in people, not pageviews. Go for biggest bang for buck.
    [Marketing] Companies Going further to new products launches: Strategies You Need to Know
    Ask them what they think about the product, how they expect the sales to be and what would be market response. Salespeople crave for new product launches. They believe new product boosts, otherwise laggard, sales. The reason behind the believe is new product draws more attention and raise people’s expectations. But do all new products succeed? The answer is no. Industries like, automobile, FMCG, consumer durable, real estate and many others regularly come out with new products. In fact, real estate agents love to sell same inventory as new again and again from time to time. People first.
    [Marketing] Behind the Scenes of a Successful Blog Acquisition [Case Study]
    At that time I was thinking of starting a blog in the internet marketing niche, which is the niche that covers. For example, was obviously in the “blogging tips/internet marketing” niche, but the previous owner had also published many articles that had to do nothing with that niche. Imagine that you are buying a blog in the internet marketing niche. Your main goal in buying that site is to sell SEO services without paying a penny for advertisements or making any extra marketing effort. Then, I bought another blog outside of Flippa.
    [Marketing] Is Super Bowl Advertising Worth It?
    With that, we are one of the founding companies of this global digital marketing agency, that brings together eleven agencies like us from with the J. digital marketing. digital marketing agency. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. Mirum is Latin for "wonder" and "amazement."
    [Marketing] How Do I Get People to Care About What I’m Doing? – Tell Bigger Stories
    My friend, John Jantsch , is very much the voice of education and a trusted advisor to a horde of small business owners who aren’t necessarily marketers first and foremost, but need to know what John knows to succeed. I don’t think I’ve ever seen John push anything selling-wise. One of the tenets of the Human Business Way is that we must learn to tell bigger stories. What do I mean by that? What am I trying to solve by suggesting that to you as part of my thoughts on business design? Think about you and your media consumption habits. When did you get to it? Right?
    [Marketing] Old-Fashioned Organic SEO Wins the Day After Google Penguin Update
    If you buy AdWords or do other marketing, don’t always send people to the home page and make them look – send them directly to an inside page that has the information or products you want to share. The latest Google search algorithm update (nicknamed Penguin) has moved strongly towards the long held principles of “organic seo.” ” Our company started building websites in 1996. After all, who cares about your site if no one can find it? In general, each of these major updates is to help Google answer real questions from its users. Keep reading! Drupal).
    [Marketing] Even Google Says Facebook is #1
    Google says the data is aggregated from Google Toolbar data, Google Analytics data, opt-in external consumer panel data, and other third-party market research. By Erik Qualman. “ Top 20 Websites in the World {source: Google. Google  released a list of the top 1,000 sites in the world. This list is a result of new. features that Google has enabled for its AdWords clients, specifically allowing advertisers to  only show their  ads on these top 1,000 sites. Facebook secures the top ranking globally with 570,000,000,000 page views and 540,000,000 unique visitors.
    [Marketing] How to Create an Instant Yes
    All that marketing. Without needing to be pushed or launched or funneled or marketed. Market less. This guest post is by Goddess Leonie of Over the last three years, I’ve launched fifteen rounds of ecourses, four meditation kits, and two workbooks. It’s been a delicious combination of spectacular, exciting, and exhausting. The thing about my business is that I adore creating new products. love love love helping people. need to make it as profitable as possible so I can support my sweet family and keep doing this thing that I love. Yes.&#.
    [Marketing] Text Message and Social Media Make Quite the Duo
    You’ve got marketing strategies and your client list is growing. You’ve built great social media platforms and you’ve begun to use text messaging marketing. Positive things can happen when you integrate text message and social media marketing. As the following article looks at, here are 5 benefits of integrating your text message and social media marketing : • One of the first things you can do is use your social media platforms to build your text messaging lists. Your small business is taking off. Your email endeavors seem to be working.
    [Marketing] Summer Camps Make Tracks with Social Media
    Camp directors and organizations are realizing they need to hit up the social media market to attract campers, counselors and to engage the community in general. It’s also a great marketing tool as prospective campers can check out all the fun pictures and posts. Twitter and Instagram – Marketing works well, here, too. Social media is affordable marketing – Often, camps don’t have large advertising budgets, and paper mailings are expensive, but social media isn’t. Summer camp – ah – the place where memories are made.
    [Marketing] Jeremy Schoemaker’s Ninja Tricks for Long Form Sales Pages
    Although at an early point in his web-marketing career he questioned the effectiveness of such approaches, once he actually started using long form sales pages to market his online products, he was amazed by their success. This is a guest contribution from  Stephan Spencer. Web entrepreneur and founder of hugely successful ShoeMoney Media Group and the Shoemoney blog , Jeremy Schoemaker has found incredible success in the use long form sales pages. Surprisingly, they work. People actually take the time to read the page and become familiar with the product you are offering.
    [Marketing] Social Pros 11 – Vanessa Sain-Dieguez, Hilton Hotels
    Jay : It’s amazing that the self-serve information trend has been so clearly documented, not just in customer service but in content marketing as well. We were testing it in a couple markets. Basically, what it is, is it’s looking for people asking about what to do in a market. This is Episode 11 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features  Vanessa Sain-Dieguez who is the Social Media Director at Hilton Worldwide. Listen Now. Click the play button to listen here: Download the audio file: [link]. Jay : Yeah.
    [Marketing] Now Your Data Is Being Transformed
    Information hoarding within business units also can be a problem: many financial institutions, for example, suffer from their own failure to share data among diverse lines of business, such as financial markets, money management, and lending. Often, that prevents these companies from forming a coherent view of individual customers or understanding links among financial markets. Methods such as these helped one leading retailer to reduce the number of items it stocked by 17 percent, while raising the mix of higher-margin private-label goods—with no loss of market share. 3.
    [Marketing] How To Get Better At Pitching And Telling Your Story
    To this day, I consider it the seminal book for marketing and communications people who need to better understand how to pitch creative ideas in a very complex world. marketing podcast. Episode #376 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Peter Coughter was last on the podcast over a year ago to discuss his amazing book, The Art of the Pitch - Persuasion and Presentation Skills That Win Business (you can listen to that episode right here: SPOS #296 - The Art Of The Pitch With Peter Coughter ). Enjoy the conversation. brand.
  • TWIST IMAGE  |  FRIDAY, APRIL 11, 2014
    [Marketing] My Voice Is My Password
    Why this is so important to talk about for marketers? Is your head bleeding? Is your heart bleeding? Here''s my thought (and, I say this with full disclosure that I am no IT expert and have limited knowledge of the hacking space beyond a personal interest in better understanding technology - peace and love. peace and love.), but the process of text-based passwords needs to be tossed out. It just has to happen. We''re all still trying to understand what the ramifications are of this nefarious Heartbleed bug is, and what it all means. The brands that win are the brands that can be trusted.
    [Marketing] FAO: Manufacturing Associations
    RT @chadmoutray: Seven of the top 10 export markets for #mfg goods are experiencing expanding economies #progress #exports #namshoptalkAdam Korengold. We’re working with the National Association of Manufacturers on a quarterly webcast series with the NAM’s chief economist, Dr Chad Moutray. Our role is to monitor the internal chat and integrate the discussion with Twitter. We hosted the first webcast yesterday; here’s a sample of the Twitter conversation. photo credit ). View the story "NAM Quarterly Economic Webcast - Q1 2013" on Storify ]. NAMShoptalk [link] Grant.
    [Marketing] It’s the Season of Giving!
    Alix , Marketing Manager : Hampden Christmas Lights in Baltimore! It’s the Season of Giving, and here at CommPartners , we want to give you the inside scoop on some of our favorite things about the holiday season. went around the office and asked some of the staff: “What do you enjoy most about the holidays?”. Here is what they had to say: Patti, Administrative Specialist : I love visiting my family in Chesapeake, Virginia. The kids love to play board games while we sit around and play cards. Vickie , Director of Client Services : Spending time with my children and grandchildren.
    [Marketing] Fourth of July @ Your Own Pace
    Diva Marketing Collection of Fourth of July Posts Lessons From The Peachtree Road Race - 2009   Twisted Recipes - 2010   Live The Life of Your Choice - 2011 In my adopted home town of Atlanta, Happy Fourth of July begins with people waking before dawn. Well.not so much for me or Max but for many of my friends who run, jog, walk and sometimes skip (well someone must skip!) down Main Street in Atlanta to participate in the Peachtree Road Race. For the awe inspiring 88 year old Betty Lindberg  this year marks her 24th Peachtree Road Race. Toss of a pink boa to you Betty!
    [Marketing] Rockin' With Social Customer Service
    From Dennis Dunlap, CEO American Marketing Assoc - Done well a social media customer service approach can augment strong phone, email and online support.  Two years ago Becky Carroll, Customers Rock , invited me, along with  Tony Hsien, Frank Eliason and Brian Solis, to participate on a BlogWorld Expo panel about a fairly new, innovative use of social media. Fast forward 24-months and "social service" is on its way to becoming the new darling of social media. As I told the packed room (thanks to everyone who attended!) in 2008 we were so innocent. or perhaps a better word might be naive. 
    [Marketing] How To Write Three Blog Posts A Day
    50 Blog Topics Marketers Could Write for Their Companies. But then again, I write for Dadomatic , Escape Velocity – your second favorite blog , for [] , for American Express OPEN Forum, for Entrepreneur Magazine, for Man on the Go , for Third Tribe Marketing , and on my next book with Julien. I’m kind of set for places where I can throw my ideas around. Some of us love to write. Some of us need rituals to get there. Others of us need to get “into the groove&# (or the zone) to get writing. Some of us have a time of day to write. Mechanics Of It All.
    [Marketing] Turning your Video Viral in 3 Easy Steps
    mistake many marketers make is by trying to overcomplicate their content by cramming in too much information or overselling. You may already have enough followers to start the viral ball rolling, and marketing on these platforms can really give a significant boost to your videos views and shares. Madeleine Hammond is a Marketing Executive at Skeleton Productions, a UK based  video production company.  . What makes one video go viral above another? How can you makes sure you video stands a chance of being seen in the world wide web? But never fear! Step 3: Distribute Wisely.
    [Marketing] This Isn’t the Microsoft it Used to Be – My Full Circle Journey and Why I’m Back Again
    The fact is Microsoft used to create junky hardware and software, and being big and experiencing growing pains they got lazy and stopped competing in a lot of the consumer market.  My old Xbox 360 died 4 times and they still weren’t willing to give me something better. Image via CrunchBase. You may remember my scathing blog post denouncing my Xbox 360 and swearing I was leaving Microsoft.  I still feel that way about my old Xbox 360.  It was a piece of junk.  I sold it, sold all the games, and sent my Windows 7 machine with Windows Media Center on it to the scrap pile. The Kinect.
    [Marketing] Socialnomics in 2011
    This year’s edition includes some great stats including: 93 % of marketers use social media for business. I love the Socialnomics videos from Erik Qualman. If Facebook were a country, it would be the third largest country. China does not allow access to Twitter, Facebook, YouTube of Google. 37 million people watched the Volkswagen Darth Vader Super Bowl commercial on YouTube. Below is the full video ( click here if you can’t view). social media Erik Qualman Socialnomics
    [Marketing] NCAA can’t spell, sex sells and PEEPS!
    market with “research” so they can get social buzz. Hey folks, how was your week? Hopefully many of you are getting out early today or have off in honor of Good Friday or Passover. My week was productively busy and I am excited to see the fruits come from the groundwork laid. Have any big weekend plans? My family will be celebrating an early birthday for our son with Mrs. Espo’s family. Enjoy and catch you all on Monday. Final Four scoreboard misspells Atlanta (photo) – I guess the NCAA really can’t say too much about the one and done players on Kentucky. Carl’s Jr. case study.
    [Marketing] How To Speak So That People Want To Listen
    digital marketing. marketing blog. marketing podcast. Episode #433 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. How many people do you know that are able to get even one of their talks on to the TED stage? My friend, Julian Treasure , has done it five times. Crazy. You have to be working on some pretty interesting stuff for that to happen. And, indeed, he is. Over the years, Julian''s TED talks about the power of audio have become "must-watch" presentations. It is about to pass 3.5 million views. audio. brand.
    [Marketing] Fix My Blog Episode #1 and How to Turn Your Blog into Santa Claus
    I have two awesome blog marketing goodies for you today. Check it out: Fix My Blog Episode #1 is Ready The first episode of Fix My Blog is ready to for you to watch. During this episode we will be reviewing RTJ Financial’s blog. These guys had the moxy to submit their blog and take their “constructive” criticism. This is a great example of doing what it takes to get better. I had a great time reviewing the blog and the 30-minute video is filled with practical advice you can use to get more readers to your blog. You need to be at this event. The event is free. Social Media
    [Marketing] Get In Before We Close the Doors
    This is One of The Oldest Marketing Tricks in the Book. Exclusiveness and scarcity are how marketers have learned to market. I’ve been really lucky to be leading the education experience of writers seeking to bring their blogging and writing skills to the next level. We have 50 students right now in the course, Blog Topics: The Master Class , which is a 16 week course for learning how to write better, improve your blog, and deliver more to your audience. But I’m going to have to close this program to new members in just a few days. Me, personally. Not some team.
    [Marketing] The Backpack Theory
    My model: front end media defining a back-end opportunity (content marketing, but bigger). In Minecraft, my daughter and I have fallen into a very recurring experience: we start a new world, make the same first moves, and get to a state of play where we at least have a “home base.” ” There’s something about this that translates to ownership. I’m calling it The Backpack Theory. The Backpack Theory. Here’s the theory: We start with a model (a set of ideas to frame our first actions). We seek out resources we know we need. What’s your backpack?
    [Marketing] Demand Better Content
    The closing price on its first day of trading brought Demand Media a market cap of close to $1.9 How would you feel if you found out that everything you are reading in the newspaper was chosen for you by a robot? Would you have confidence in the choice of topics and its quality? Is it even possible for a robot to figure out what works in a newspaper? Behind the scenes at any newspaper is a crack editorial team composed of editors and journalists who spend their days hunting for the news that matters most to you. Some of it is local, some national and some global. Demand Media Inc. yahoo.
    [Marketing] Q-and-A with Kim Caviness: How to Redesign a Magazine
    Can’t wait to see how the market accepts it. We just celebrated the big 3-1 here at TMG. Since Day One, we’ve been helping our clients dream up, build, and share their custom magazines, a business that has evolved to now include digital media and video. Everything about content is changing fast, and we’ve been keeping pace. Most recently, we worked with our client WebMD to redesign its 7-year-old magazine for the first time, re-imagining the design, sections, and the overall look and feel. talked with TMG’s Senior Vice President of Content Kim Caviness to find out more about the process.
    [Marketing] How to Awe Your Readers to Take Action
    So is marketing and networking. This guest post is by Jeevan Jacob John of Blog Networking 101. You have traffic. You have a great number of people reading your blog posts daily. What do you want to do with these people? Have them subscribe? Comment? Simply put, you want them to take action, right? And how are we going to do that? Yes, of course: through different strategies. In this blog post, we will take a look at some strategies to “awe” your readers to take action—to subscribe, to comment, or to do whatever. Why should you “awe” your readers? Action: Comment.
    [Marketing] Chocolate to WordPress: 6 Lessons Learned Blogging for Dollars
    Publishing a print book without a clear benefit statement and target market is a bad idea. This guest post is by Jules Clancy of Stonesoup. Ever dreamed of tasting chocolate for a living? Image is author's own. Well I’ve been lucky enough to live that dream, and while is was hard to beat as far as jobs go, it doesn’t hold a patch on blogging for dollars. Last year, I quit my day job designing chocolate biscuit—cookies—for Australia’s most loved biscuit company because I knew it was holding me back from my dream of writing cookbooks and blogging professionally.
    [Marketing] Guy Kawasaki, Cristal, and 19 Facebook Webinars
    19 Facebook pros (including yours truly) will help business owners and marketers improve in the wild and wooly world of Facebook. This This Summit’s focus is to empower you to  implement successful Facebook marketing tactics ,  track and measure your Facebook ROI , and  see how successful Facebook campaigns were executed. Also: As a way of saying “thanks” for signing up soon, there’s a gift just for marketers called “Facebook News Feed Optimization: How to Dramatically Increase Your Visibility and Engagement” by Mari Smith (valued at $59) waiting for you. Who Should Attend?
    [Marketing] Why Google Loves My Blogs (and How to Get it to Love Yours)
    ” When that task is complete, I go back and lightly optimize for organic search. I’m consistently active on social media. I’ve built quality relationships with other bloggers. I’ve been marketing online since the 90′s. I’ve seen every manipulative trick and they all had one thing in common: they came back to bite people on the butt every single time. Melody McKinnon holds 52 certifications in business, marketing, writing, nutrition, biochemistry & general sciences. This guest post is by Melody McKinnon of Canadians Internet Business.
    [Marketing] 17 Digital Reputation Resources: The Ultimate Guide to Your Digital Footprint
    Using Digital Tools: Social media marketing is a vast landscape. When The explosion of mobile and social technologies means that we have to live as if our mother, boss, coach and enemies are watching us…because they are. Success is a choice in this digital age, and so producing and protecting a digital reputation is imperative. You could choose the path of technology avoidance, but it would be increasingly difficult to succeed without these digital tools and your reputation could still be compromised. Would you rather have influence over your reputation, or give that control to others?
    [Marketing] How to Make Any Good Blog Great
    The consistently useful content and easy subscription buttons and successful marketing? They say one of the best ways to improve your craft (whatever that may be) is to learn from the greats. The experts, the legends, the Mohammad Alis and J.K. Rowlings of the field. So before I started my blog, I took notes from the best. What made the popular blogs great? Was it the fantastic design? The voice of the writer? While a combination of these things certainly made them top tier blogs, I noticed they had something else in common. Confidence. They resonated on the page and I devoured them.
    [Marketing] 31 must read articles from the week that Google dominated the tech news
    I almost called this post “ This week in Google &# but wow, Google had a very busy week. It seems almost every day Google was either announcing something new or updating a few of their products. Google is closing out 2010 with a bang! So far, a new phone (Nexus S), a new Chrome OS, a Book Store and more. If you missed any of the Google news, here’s a recap: 31 must read articles from the week that Google dominated the tech news. Looks Like “Google +1? Congrats to the Google team. Did I miss any other Google News from the week? Featured News google
    [Marketing] Shade alternate rows in Excel
    I was writing a marketing plan for my new book Digital Leader in Excel. like to highlight every other row in Excel (in gray vs. white) so it’s easier to read. always did this manually, however if you ever make a change it is a nightmare to manually adjust all the rows. This was not only a pain in the rump, but it was also very time consuming. knew there had to be a better way and there is! The below from  looks complex, but it isn’t. suggest you print out the below and try it the next time you need to shade alternate rows in Excel. just did it and it worked great.
    [Marketing] Why Medium Might Be Large
    Will It Be a Great Place For Marketers? I’m pretty interested in Twitter’s nifty longer-form platform, Medium. I don’t normally like to write about specific tools (especially after I keep telling people I’m not into social media , but this might be an exception. First, Typography and Clean Design Is Ruling. love Google+. I’m a huge fan of the look and feel of the platform, and it’s serving my business interests well. Similarly, what’s going on at Medium is that it looks really nice, partly due to the typography and very clean design. Absolutely.
    [Marketing] Please Dig Deep For Justin Levy. He Is One Of Us.
    Others know him as the bestselling co-author of the business book, Facebook Marketing. facebook marketing. Life is fragile. Really fragile. I''m on Facebook - like I am every day - flicking through stuff. I''m used to seeing something from Justin Levy that is going to either make me hungry (he eats well, clean and healthy) or something that''s going to make me feel guilty for being on Facebook and not working out (he is known to hit the gym and then report back on which parts of his body he has "destroyed" on any given day). Suddenly, he''s posting from a hospital.
    [Marketing] 3 Reasons Why Pinterest Thrives From Holidays
    Please note: This post was originally written for Marketing On the Have you wondered why social media, particularly Pinterest is so addicting? As it has been described as “ESPN for women,” just what is in the social media crack that has you clicking “Pin It” over and over again? Here are three reasons why Pinterest thrives on social media addicts, especially during holiday season. The Skinny. 1. Visual media is the dangling carrot for web surfers. 2. It saves time for party planners. 3. Do-It-Yourself ignites the excitement firework in your brain. Wait… You mean to say….
    [Marketing] NBA Scoring With Social Media
    It’s essentially a free way to market your business – except the small price of the product you’re giving away. Social media is used by pretty much everyone nowadays. Whether you are starting up a business, already run a successful business, write a blog, or simply enjoy networking with friends, social media is your outlet. Professional sports players are no different. They tweet regularly, have fan clubs on Facebook and use professional networking sites like LinkedIn and Google+. What are the rules? What are they posting? What can businesses learn?
    [Marketing] Banks Know Social Media is Money
    They are using it for a variety of different things, ranging from advertising and marketing, to announcing upcoming promotions, new banking products, and providing fast customer service. Just about every type of business is now using social media, so it should come as no surprise that banks have jumped on board. There are small, neighborhood banks and large financial corporations both using social media sites, like Facebook, Twitter, LinkedIn, Pinterest, Tumblr, and more. Why Banks Should Utilize Social Media. The first thing to look over is why exactly banks choose to use social media.
    [Marketing] Diversifying Yourself Into a Platform Business
    have completely transformed my business. I now get paid for website design, writing, book coaching, marketing, and more. Guest post by Phil Simon , a technology expert and the author of three books. You can back his latest project here. My forthcoming book is about the platform as an important and relatively new business model. have learned from personal experience that building a platform is not only beneficial, but also imperative for many companies’ survival. How did I do this? In short, I built my own platform. And even fewer need me at any given time. should have been ecstatic.
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