Page 216 of 330 Previous | Next 
    [Marketing] Facebook Page Or Group: Which One Is Better?
    This is a question that many Social Media marketers ask themselves when faced with the task of promoting a business on Facebook. Tags: facebook des moines social media company One social media social media des moines social media for small businesses social media iowa social media marketing company social media Philadelphia social media services Over the last couple of years, Facebook Pages and Groups have moved closer together. The question of the hour, therefore, is which is the better choice? It’s not an easy question to answer. Each has its merits and weaknesses.
    [Marketing] Global Facebook Statistics by Countries
    Get all the data you need for expanding your social media marketing campaign beyond the boundaries of your own country. Tags: facebook des moines social media company One social media social media des moines social media for small businesses social media iowa social media marketing company social media Philadelphia social media services It doesn’t remain to be told that Facebook is a truly worldwide phenomenon, touching upon countries and nations like few other social media services. Ok, so Facebook is global. But just how global is it really? Share this post.
    [Marketing] Twitter to Launch Free Real-Time Analytics Dashboard
    Hoffman made this seminal announcement at the Sports Marketing 2.0 Tags: Social Media News twitter des moines social media company One social media social media des moines social media for small businesses social media iowa social media marketing company social media Philadelphia social media services News just in! And it’s official! Twitter will make a real-time analytics dashboard available for free to a limited set of beta testers beginning in Q4 of this year, according to Twitter’s business development executive Ross Hoffman. Summit in San Francisco recently.
    [Marketing] ViperChill is Back, Baby!
    At the time I was really passionate about internet marketing and SEO, so as anyone with half a brain would recommend, that’s what I blogged about. You should not read this website if you’re looking for the same, short, generic articles on marketing you’ll find elsewhere. Whether that is an affiliate marketing empire, a blog, or a niche site on Siamese cats (which is what someone I met recently is doing). Home What the F ? Cloud Living Say "Hi!" You are here: ViperChill » ViperChill » ViperChill is Back, Baby! ViperChill is Back, Baby!
    [Marketing] Thanks, a Million!
    You’ll notice two distinct bumps in the above chart, one from my shots at SXSW and last week’s bump from Social Media Marketing World (#smmw14). Over the weekend I achieved one of those crazy vanity metrics that I feel great about even though it has little measurable impact. My photo blog on Flickr surpassed one million total views. It feels great and exciting, kind of a cool thing to happen. million is a nice number to roll around in your head, especially when you consider that I bought my first DSLR — a Nikon D60 — six years ago. San Diego at night. Photograph
    [Marketing] Social Media Updates – February
    Here are the latest social media updates and changes to help you optimize and make the most of your social media marketing efforts for your business. What’s great about this, is that it makes Twitter more interactive for marketers, and it allows you to find out exactly how you can improve your service. Use this new tool to connect with your audience and create a lasting impression of the fun, creative marketer you are. The month of love saw many new social media updates that I loved. Facebook. In February, they started rolling out Reactions globally. Twitter.
    [Marketing] Define Your Point of Difference Like Van Gogh
    So what has this to do with marketing your point of difference?? It is their perspective of the subject that the buyer is attracted to… Imagine a canvas, see it as your market. Do you truly understand your point of difference? For many entrepreneurs it is one of the hardest parts of developing your brand. It should be easy but being average, being similar is what we are all trained to do. We are taught to fit into the norm yet the norm is what is boring us all Click To Tweet. What struck me was how different the paintings were! Imagine your subject, see it as your offer.
    [Marketing] Is Privacy a Lost Cause?
    The common thread that we hear about is that people want to own their information and control it.  We don’t want advertisers to take our public information and use it as a way to market or advertise to us. Instead this information is used to put you into a “bucket&# with other people like you so that you can receive more targeted marketing. No doubt privacy has been quite a controversial and popular topic as of late, especially when it comes to Facebook. Again, these large sites had NO IDEA these programs were installed collecting customer information.
  • JACOB MORGAN  |  FRIDAY, MAY 13, 2011
    [Marketing] Three Ways to Use Linkedin for Social Sales
    This is a screenshot taken from my Linkedin account after doing a simple search for “VP of marketing.&#  You can see that on the left hand side I can filter these results by company, relationship, and location.  If I’m looking to get in touch with folks that run marketing at various organizations this is a very valuable tool. Finding people to meet with when I travel to a particular area. Finding information on prospects before meet with them or contact them. Finding relevant people. Connecting with people when traveling. You don’t need to do this cold anymore.
    [Marketing] 3 Timeless Copywriting Techniques
    Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., d/b/a/ Small Business Mavericks, Minneapolis, Minnesota Website Design, Development & Promotion Services About Us What’s a Maverick? Google Goes Local With Local Search » 3 Timeless Copywriting Techniques Ever wonder how effective copywriters manage to get people to click their links and read their content? It’s really no mystery. Then, watch your site visitors drool over your words. They scan them. They are memorable.
  • ARI HERZOG  |  FRIDAY, MAY 14, 2010
    [Marketing] What I Think About Making Money Online
    I have purposefully strayed away from affiliate marketing on AriWriter for a single reason: I do not want to change the focus of this blog. want to continue to offer strategies and tips on social media marketing without detracting you with advertisements of false promises that some product somewhere is better than something I can offer right here. That link is an affiliate marketing link, pointing you to the page for Trust Agents , a book co-written by Chris Brogan and Julien Smith. Tags: Social Media marketing But, you know what? Mash the Web with Ucubd.
    [Marketing] Is Technology Going From Useful to Scary
    Chuck is a brilliant guy, one of the foremost analysts in social media and digital marketing. He has a terrific head for statistics and understanding key performance indicators and really making social media and digital marketing work. He’s also the co-author of Digital Marketing Analytics , which I highly recommend. This video is f rom  Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. It’s a new consumer product from Amazon at a price point of $99 (note: now $149). Press the button. Are you?
    [Marketing] 19 Reasons Why Your eBook Promotion Is a Fail
    Content marketers love earning page views. We’ve compiled some of the most common reasons marketing offers fail, as well as insights on how you can take your eBook promotion from fizzle to sizzle: 1. Consumers still trust their friends, family, and even virtual strangers more than any form of content marketing from companies. eBooks are essentially an extension of your content marketing strategy. The best marketers know that a campaign is no small effort. messy email list isn’t just lazy marketing. It’s bad, self-destructive marketing.
    [Marketing] Collaborative Business Alliances – Shared Customer Base
    In today’s market place with collaborations and business alliances becoming a popular device to extend reach and broaden a customer base – the third one (Candlestick maker) is a bit of a mismatch, isn’t it? Have you heard the one about the Butcher, the Baker, and the Candlestick Maker? could see potential replacements in the Casserole Maker or Salad Dressing Shaker. The question for your small business is what type of businesses share your customer base ? Can you think of a few? Or a webinar.  Or an E-book. Remember to provide a call-to-action. Small Business
    [Marketing] Are kids Brains Different when it comes to Social Media?
    How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. I know it sounds like a crazy idea but hear me out. So you know how your grand parents used to tell you about the Great Depression and how you needed to save for a rainy day. My grand dad used to save everything including the wood and nails from old construction projects but I bet if he could have saved the paint he would have. find this same dynamic happening now when I talk to kids today about the Social web. Email this to a friend? Subscribe to the comments for this post?
    [Marketing] Do You Make Your Customers Uncomfortable?
    Now that only a fool would argue social hasn’t fundamentally changed the marketing landscape (just as mobile is changing it all over again). At it’s core, this is about a marketing lesson so fundamental you probably learned it by the time you started first grade: always treat others the way you’d like to be treated yourself. Customer Experience Marketing Sales business CEO Chief Executive Customer cmo CMO To Grow Greg Verdino targetThis policy seems like a great deterrent, but at what price? Maybe, but I’d think twice.
  • GREG VERDINO  |  FRIDAY, MAY 18, 2012
    [Marketing] Five For Friday: May 18, 2012
    It’s a strange audience to consider for a marketer, but ad people drive influence, and if your brand or content appears on their radar as worthwhile, they’ll do the promotional legwork for you, gratis. Right in line with what we’ve been talking about this week, Jay Baer gives you 6 great reasons why you should start thinking small and marketing content accordingly. Five For Friday Content Facebook Greg Verdino Marketing Media microMARKETING Social Media VerdinoHappy Facebook Friday! Reconsider what it means to be an ad man (or woman). Sound familiar? That’s real engagement.
  • SCOTT GOULD  |  TUESDAY, JUNE 29, 2010
    [Marketing] Another look at Scattering Seeds
    This is contrary to most internet and social media marketing which is purely about volume. Tags: Marketing and Branding People-to-People 1000heads helsinki like minds seeds spreadability value volume 5NigmIlPr9k. If you can’t see the above video, click here , or watch it directly on YouTube. This is a quick clip of me on Tuesday 15th June in Helsinki, chatting about how Like Minds Conversation Helsinki came together. The point is that Like Minds in Helsinki came about through a chain of events that I could never have planned.
    [Marketing] Ever Wondered About…Quora? « Wisdom London
    How is it useful for marketers? Wisdom London Creative Communications is our world… « Where To Be Inspired In London Ever Wondered About… Pummelvision? » Ever Wondered About…Quora? What is it? Sort of Wikipedia-meets Twitter–meets 20 questions. Well, whatever it is, it’s taken the online world by storm since its general launch barely a year ago. Meet Quora : “a continually improving collection of questions and answers created, edited, and organized by users.” The idea is that the page becomes the best source of information for whoever requires it.
    [Marketing] The Social Organization: Social Media Metrics
    Events Examples News/Commentary Organizational Structure People Relationship Management Social Media Marketing Technology Web/Tech Weblogs Archives March 2009 February 2009 January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 More. Name is required to post a comment Please enter a valid email address Invalid URL Lijit Search People You Should Know Aaron Strout Social Marketing Expert Andrew McAfee Everything Enterprise 2.0 The Social Organization About Rachel Social Media Metrics Social Media Examples Enterprise 2.0 We use web2.0
    [Marketing] Why you should 'let go' and enjoy your work again
    Social marketing, and even the wider social business age in which we live, needs you to enjoy your life, your business and your customers. You feel that you have a lot to lose. You could lose your job, lose your company or lose your reputation. And when you feel that you have a lot to lose then you can become a perfectionist, you can take the safe option. have felt this and if you haven''t then.I suspect you will at some time in your life! Lenny Kravitz gave a masterclass this weekend on the Oprah Channel and he was discussing his perfectionist tendency. Enjoyment is infectious.
    [Marketing] Don't Put Me in a Bucket, Yo! Live from #IMS09
    Citizen Marketer 2.1 Useful information on how to add "social" into your marketing mix with measurable results. Live from #IMS09 Im here at the Inbound Marketing Summit in lovely Foxborough, MA (yup, the home of the New England Patriots). The focus of the event is on harnessing the power of things like social marketing, media and search engine optimization. Posted by Aaron_Strout at Wednesday, October 07, 2009 Labels: #ims09 , cc chapman , inbound marketing summit 4comments: Melanie Notkin said. We help people improve their marketing. couldnt resist.
    [Marketing] Defining and Measuring Influence: Insights from Susan Frech of
    Marketers are increasingly incorporating influencer relations into their marketing mix. She notes it’s one of the most powerful tools marketers can use, as it encourages consumers to try, experience or purchase new products or services. When developing marketing strategies geared toward opinion leaders, Sue and her team adhere to Dr. Robert Cialdini , the world’s most cited living social psychologist, Six Drivers of Influence. Starting with small asks initially, marketers can foster brand loyalty in the long haul.
    [Marketing] Fetching Friday – Resources Mashup & a New Version of Friday
    Making Money Online / Marketing / Online Business. dangerous realities of social media for business – five things to consider for businesses involved with social media marketing. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Personal Development / Productivity. Social Media / Social Networking.
    [Marketing] Social media strategy and activities
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Social media strategy and activities Posted September 22nd, 2010 by admin and filed in Social Media , business , social media behavior Tags: social media coach , Social media customer service , social media marketing , social media strategy , Taylor Ellwood , Time management View Comments In my previous post about social media and time, I discussed why it was important to set time aside each day for social media. Let’s take Linkedin as an example.
    [Marketing] A Small Business Perspective on the Value of Salesforce Chatter
    When we work on documents such as proposals, white papers, or marketing collateral we just upload it to chatter for the team to take a look at and make their edits/comments directly in chatter.  If a team member downloads the document they can just re-upload it to chatter and the team will see the most updated version.  We share all of our documents, presentations, and pretty much anything else we create in this way. It’s a bit like Facebook but for the enterprise.  I want to note that this post isn’t about Salesforce as a whole, but specifically about their Chatter product.
    [Marketing] How To Make Your Content Move. Think Like Jerry Seinfeld.
    You will have to pay close attention, but there are tons of nuggets that are completely transferable to any brand thinking about content marketing and how to tell stories that work and inspire when most people are watching them graze by on their mobile devices. content marketing. After you watch the video at the end of the post, you will think differently about your content. Promise. Have you had a chance to check out Jerry Seinfeld ''s wildly successful online series called, Comedians In Cars Getting Coffee ? It''s great. Let''s start there. It''s very human. It''s very real.
    [Marketing] 5 Basic Rules of Promoting Amazon Affiliate Products Successfully
    There are lazy marketers that don’t want to write more than 400 words review for their Amazon products. About the author: Rose is a marketing executive that loves to share tips to help internet marketers make more profit on the Internet. Business & Marketing amazon affiliate amazon affiliate products amazon affiliate program basic rules of promoting amazon basic rules of promoting amazon affiliate rules amazon affiliateDo you want to promote golf products? Do you want to promote weight loss products? Do you want to promote gadgets? Takeaway.
    [Marketing] Charlie Sheen Joins Twitter
    Twitter Viral marketing #chooseyourvice #winning #winning #chooseyourvice Charlie Sheen Charlie Sheen blonde Charlie Sheen Tweet Charlie Sheen Twitpic Charlie Sheen TwitterLadies and gentlemen, fasten your seatbelts Charlie Sheen has joined Twitter! Just a couple hours after opening his official Twitter account he has 204,819 followers and appears in 1,530 lists (2:21 p.m. His first tweet, a Twitpic, has accumulated over 130,000 views. Winning.! Choose your Vice… #winning #chooseyourvice [link]. Will you follow Charlie’s rants at @charliesheen ? Email this to a friend?
    [Marketing] Day 26: People of color impacting the social web – Pam Perry #28DaysofDiversity
    For day 26 , I would like to introduce to some and present to others: Pam Perry Twitter: @pamperry Website/Blog: Bio Pam Perry is a PR Coach and Social Media Strategist delivering online branding and marketing solutions for best-selling authors, nonprofits and entrepreneurs. Pam Perry is also a local Detroit Emmy-award winning TV producer, a columnist with Gospel Today magazine and blogs for, on banding, marketing and public relations 2.0 As we all know, February is Black History Month. Run, Demond Wilson and Yolanda Adams. tactics.
    [Marketing] Build Your Brand through Social Media Consistency
    Social Media Marketing Best Practice. This is a guest post by Eduard Ezeanu who provides communication coaching and helps people put their best foot forward in communication, both online and offline. believe that one of the best things you can do though social media is build your brand. This means creating a unique, memorable and convincing image of yourself in the eyes and minds of others. Image Credit. When you as an individual have the characteristics of a brand, you can leverage this to influence things on a large scale and better generate the impact you want. Use the Same Photo.
    [Marketing] Capturing Attention: The First Step to Action
    This past weekend, my friend Ken Mueller shared a video he’d taken of a Christmas flash mob at the Lancaster Central Market, singing the Hallelujah Chorus. love flash mobs – who doesn’t, right? plus, I think they’re in my DNA, since no one can flash mob like Bollywood can – so I watched it. It’s a cute video, albeit without much arm-shaking and leg-waggling. When Ken posted the video to Facebook, one of the comments was pretty negative, along the lines of “this is completely boring.” ” Not literally, of course, but you get my drift.
    [Marketing] New Pinterest Analytics Dashboard Tools: How to Use Them
    Pinterest has huge potential as a social media marketing platform. It has taken some time to turn almost all the marketing dollars away from Twitter and Facebook, but your time to market on Pinterest is now. How can you prove this and show you ROI from Pinterest marketing? With its improved layout, and better data presented within the layout, businesses will be better able to justify their Pinterest marketing budget and increase their ROI. The new Pinterest Analytics dashboard will make this even more obvious, and help business accounts on Pinterest thrive.
    [Marketing] Google Search Stories: Create Your Own Video
    With online video being a popular, growing trend in online marketing, this tool provides a quick, accessible and fun way of promoting services, products or events. Tags: Social Media and Internet Marketing benefits of using a Virtual PA business support Internet Marketing Services social media for business VA Tips for business video marketing tool virtual assistant services I came across this cool tool recently called Google Search Stories Video Creator. It’s been around a few months but it’s new to me. First, write your story. Lastly, preview your video.
    [Marketing] 5 Ways to Nail Social Media Branding
    Social media marketing is one of the best ways to attract visitors to your blog. Facebook, Twitter, LinkedIn, and YouTube are among the hottest components in the modern marketer’s toolkit. Miranda Burford is the Marketing Manager for Swiftly. This is a guest contribution from   Miranda Burford of Swiftly. But how do you make sure the branding you’ve built on your blog translates to all these other platforms? Here are five tips you can action right now to ensure you’re consistent across the board. 1. Develop a unique look and feel . Post fresh content regularly.
    [Marketing] CTIA Highlights Mobile’s Role In Healthcare; Why Bandwidth Equals Well-Being
    The focus on innovation – and the investment that goes with it – is good news for marketers everywhere. “I think the FCC and the DOJ [Department of Justice]… and that’s it… [but] if the transaction is allowed to take place, it will mean a 79 percent market share for the top two providers. I do have concerns that it would stifle innovation and put too much power in the hands of just two.&#. What about us marketers? Will fewer carriers mean higher consumer bills, less data use and a slowdown in mobile marketing momentum? exabytes per month.
    [Marketing] Warning: 5 Business Myths Which Wreck Your Success
    Here are some of the myths that I have come across whilst leading social marketing and social leadership workshops during the last month. They judge YOU both on the quality of the knowledge and the way it is applied to their business. "We are B2B so social marketing does not apply to us". Secondly, social marketing is potentially even more important for B2B. They are looking for reasons to invite you into tender for their business. "We love the concept of social marketing but we just don''t have time" Every business person has the same amount of time in a day. False.
    [Marketing] Expectations of Facebook Timeline for Brands
    Well, we wouldn’t have to guess for long, because Facebook is expected to go into detail about the new pages at its first-ever fMC event , a day-long conference in New York on February 29 specifically for marketers. At the time of the announcement, Facebook VP-Marketing and Business Partnership’s David Fischer told Adage that Timeline for brands would be “consistent” with the Timeline look-and-feel, but not a carbon copy. So we know that it is being rolled out sooner than first anticipated. Facebook will bring Timeline to brand Pages this month in the U.S.,
    [Marketing] Creating a Total Content System
    As content becomes increasingly important in the marketing mix, it must take on an elevated place in your strategy and planning. The use of high quality, education based content has become an essential ingredient in creating awareness, building trust, converting leads, serving customers and generating referrals. I’ve said this many times over the last few years, but marketers these days have a lot in common with publishers and it’s time to embrace this reality fully. Business Development Content blogging tactics Content Marketing John Jantsch link
    [Marketing] Link Building Secrets – Post Panda and Penguin
    To perform the Flipper, follow these simple steps: Your niche doesn’t matter; this method can be used for any market. Another great tip for using Google Alerts is to sign up for key phrases such as “hire a social media expert” What market you are in will determine what kind of clients you are trying to get for yourself. This is a guest post by Gregory Smith. You tell me your secrets, I’ll tell you mine. That search on Google comes up with over 20 million matches. How secret is anything out there with so much discussion about it? ” -Eric Ward.
    [Marketing] Steve Jobs — 10 Lessons in Life & Leadership
    At one point he worked hard on a device similar to the Palm Pilot, but appropriately killed it to focus on the cell phone market. Not all products under Jobs were the most cutting edge on the market, however consumers perceived them to be. Jobs didn’t want his iPhone team to be muddle with pre-conceived notions around the cell phone market and had the team placed in a separate building. Digital Leadership. It is a sad day for the world when a visionary like Steve Jobs is no longer walking among us. It truly reminds all of us how. short and precious life is. Simplify.
    [Marketing] This week in social media (February 11-15, 2013)
    AllFacebook) Facebook Eying Movies, Books, TV as Next Dominant Social Content (AdWeek) Facebook Temporarily Suspends Preferred Marketing Developer Applications, Refocuses [.]. In social media, there is never a dull moment! Check out the list of headlines for February 11-15, 2013. Facebook Like button not an original Facebook idea: Lawsuit ( Facebook Testing Buy Tickets Buttons For Events? (AllFacebook) Facebook Google LinkedIn News Social Media Twitter social media headlines
    [Marketing] Build a Stage for Public Speaking
    Tags: business businessmodels howto humanbusiness marketing self-improvement writing
    [Marketing] How agile are you?
    Everything Is Marketing, Everyone Must Be Agile. ” Funny enough, the reaction from many people in marketing is the same: “What?!” have marketing automation, CRM, listening platforms — I’m up to my eyeballs in technology.” ” This convergence of marketing and technology is not a phenomenon of its own, so much as it is a symptom of our always-on, globally interconnected digital world. believe this leads to two transformational mandates that every organization must face: Everything is marketing. Can we believe that?
    [Marketing] 5 great articles you may have missed (January 21-27, 2013)
    Here is my list for January 14-20, 2013: Visual Storytelling: The Key Weapon to Content Marketing by Jason Cormier (Search Engine Watch) My New Title, CHO… Shifting Your Mindset by Shifting Your Focus by Ted Rubin (Ted Rubin Straight Talk) [.]. Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. Great Resources Social Media best articles of the week
    [Marketing] The Act Of Advertising
    Part of my passion for the marketing industry comes from the fact that I was always fascinated with the creative ways in which new products and services were introduced to society. As a marketing professional, we're all told to study books like Dr. Robert Cialdini 's Influence , because of its research-based approach to what motivates people. digital marketing agency. digital marketing blog. marketing. marketing blog. marketing industry. What is the role of advertising? paid form of information delivery? An act to persuade someone? form of lying?
    [Marketing] SEO Without Analytics?
    Whether you are a big business executive, middle manager, or a small business owner, you’d be hard pressed to succeed at SEO (or any Internet marketing) without the use of analytics. You could say that analytics are the eyes and ears of the marketing department. ” It’s an old marketing truth that is still relevant. When you start a new marketing campaign – whether it be search engine optimization, social media marketing, paid advertising, or something else – analytics helps you determine whether your marketing efforts are delivering results.
    [Marketing] The State of Infographics [Infographic]
    For this reason, and many others, infographics are steadily growing in popularity and have become a wonderful marketing tool. Image compliments of Top Marketing Schools. Infographics Social Media business infographics marketingHave you ever finished reading something and realized you didn’t really remember any of what you just read? Sometimes when information is presented solely in a textual format we have problems retaining the information. Luckily, for people like us, infographics exist.
    [Marketing] Score Face Time with New People in Your Niche
    Stanley Lee blogs about systems building, marketing, and societal topics, providing in-depth commentary for the benefit of his readers. Social Media Airtime finding readers market research video chatThis guest post is by Stanley Lee. We all know the benefits of networking are obvious, so why are we neglecting it? Are you scared about meeting new people in your industry? Do you spend a fortune to attend conferences and trade shows? Or do you waste a lot of time with travel and setting up your computer to work properly? If you’re sick of making compromises, read on.
    [Marketing] Upcoming Classes in Oct and Nov 2011
    And if you think social media is just marketing to your audience, think again. People want relationships on social media, before they want marketing or advertising. Mobile Marketing 101 – November 30th 4-5pm PST. Mobile Marketing leverages the power of texting to grow your business. In this webinar, I’ll discuss how mobile marketing works and why it can be a good fit for your business. I’ll also discuss QR codes and how you can those to grab people’s attention. Blog business classes business development mobile marketing Social MediaCost: $40.
    [Marketing] Old Spice: Put All The Kids In The Show, and…
    They all agree however that this isn’t something that can be replicated successfully because this is a market that rewards uniqueness just once. We quickly learned that the best way to market our event and fill our venue was put people in the show who had existing followings -- the same thing that Old Spice did by targeting Ashton Kutcher, Ellen DeGeneres, Lisa Barone, etc. Old Spice: Put All The Kids In The Show, and… Tags: Case Studies Community Marketing and Branding Social Media engagement old spice social social content You can see all the videos here.
  • SOCIALFISH  |  MONDAY, JUNE 30, 2014
    [Marketing] Countdown to the Leading Change Summit in San Francisco
    Guest post by Joleen Ong, Marketing & Publications Director, NTEN. I am super excited for Leading Change in September – join me there? ————-. When nonprofit leaders and changemakers get together in one room, big things can happen: Ideas, shared learning, partnerships – the opportunities are endless. But how can you tap the potential and move your ideas forward when it’s over? Launching this September 3-6 in San Francisco, LCS is not your typical conference with hundreds of workshops to choose from, and parties every night. More like this.
    [Marketing] Conversion Case Study: How I Made $7115 From 85 Unique Visitors
    First Off, Your Product And Market Are Everything. Without a doubt, the number-one factor in my success so far is the product and market. Case studies are generally popular in most markets, but especially so in the internet marketing sphere. Most internet marketers copy each other and that simply doesn’t work anymore. have no idea why most marketers “hide” the sale until later in the sales funnel, when all you have to do is let people know that you’re in business to make money. Image from DryIcons. Ignore The Crowd. And That’s It.
    [Marketing] Testing, Testing, never stop testing
    Tags: Internet Marketing PPC
    [Marketing] 5 Tips to Create Amazing Content for Your Website
    It would not be wrong to say that content is the lifeblood of Internet Marketing, and when it comes to creating content for company website, expectations are even more. Create informative, relevant and valuable content: Creating engaging, informative, relevant and consistent content is the core of Inbound Marketing strategy. Don’t just copy and paste marketing materials from here and there. Hope, the above mentioned tips will help you in reaching your marketing goals. But why the content is so important? Well, the simplest answer to this question is Google norms.
    [Marketing] Social Media Strategy Daily
    The 10 Laws of Social Media Marketing: It’s vital that you understand social media marketing fundamentals. The inclination in most organizations is to put social media into marketing or public relations. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and — perhaps most importantly — your bottom line.  Read the article>> Social Media Strategy Learning Curve and Framework :  Social Media Explorer.
    [Marketing] Are Schools Killing Creativity?
    In a post  on his new book,  “We Are All Weird,” Seth Godin wrote, During the age of mass (mass marketing, mass manufacturing, mass schooling, mass movements) the key was normal. Today’s guest post is written by Craig McBreen. Years ago, there was a boy who spent much of his school day staring out the window, daydreaming. To him, school was like the clink – a penitentiary so void of inspiration his imagination often left the room. His creative spirit needed an outlet, but it was so stifling in there. Kids dream big. Innate abilities lost over time? Passions are lost.
    [Marketing] Don’t Put All Your Social Media Eggs In One Basket
    Because many companies have campaigns in market over the run-up to the holidays, and any change in layout or functionality runs the risk of breaking or severely hindering the effectiveness of those promotions. It’s not just a free tool – it’s a key part of marketing activities for many brands (and has long since ceased to be free for many given application development and media buy costs). Tweet So, a rumour says that Yahoo is   shutting down Delicious … or not. Because this is one of the busiest times of year for many brands. So: Spread it around.
    [Marketing] It’s Time For Some New Voices in Tech.
    work in the space and have for some time, I actually spend my days building a business and marketing technology products for a company that has long-term growth aspirations in social intelligence and big data, I love tech and spend time with a lot of tech people, and there’s no reason why voices like mine shouldn’t have a place in the technology discussion. They reflect more closely  my reality as a tech marketer and evangelist. know that I’m at a saturation point with “tech” as we know it and I’m ready for some new perspectives. What say you?
    [Marketing] Link Shorteners and SEO - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Why You Should Love Facebook Like | Main | Free-for-All Web Marketing - Part 2 » September 30, 2010 Link Shorteners and SEO Today Google launched their proprietary link shortener, and there are a number of reason you should consider blending it into your social media networking and marketing - with SEO being one of them. Why Do We Need Link Shorteners?  When you use the popular links. It's cumbersome to use. Enjoy the weekend.
    [Marketing] Maximize Usefulness To Raise The Ceiling On Your Affiliate Site
    As social media experts, readers of Collective Thoughts understand that social media marketing starts with building content that’s going to matter to a particular social group. That’s the bread and butter of organic marketing. Anything that gets in the way of organic marketing, in my view, lowers the ceiling on the potential value of a website. think that the biggest mistake that new affiliate marketers make when building an online business is sacrificing usefulness for the immediacy of the almighty dollar. (Image Source: Wikipedia). Social Media
    [Marketing] The Upside of Limited Means
    They make sense, especially for startups that are post product-market fit. There’s 2 pieces of advice that I hear frequently given to founders: 1. Never run out of money. When you run out of money, you die. 2. Raise enough money to give yourself 18 months of runway. Now I get why this advice is given. That said, you shouldn’t just accept advice because it’s common. think a lot of startups consider these two “rules” to be an absolute, which is why startups today are so quick to fundraise. Yes, it’s definitely a scary time. All the fluff just fades away.
    [Marketing] Happy first birthday to us … what a year! « The Cube
    01/01/2010 tags: Marketing , SEO , Social Media by Gemma Went So 2009 turned out to be the best ever. Back in the summer 2008 I had the great idea of starting up my own marketing agency. And Red Cube Marketing was borne, on the 1st Jan 2009. Back then it was purely a marketing and pr agency. Even tougher given the recession and cut backs in marketing budget. As a marketer, I really needed to talk the talk. So I opted to use just social media and seo as my primary marketing activities. It looked so different this time last year. Not a bad start.
  • FEVER BEE  |  MONDAY, MAY 30, 2011
    [Marketing] The Online Community Joining Process
    Marketing graduates are well-drilled in the buyer's decision making process. It Most marketing is geared to intersect a customer at one or more stages of this process.   It goes something like this…. The customer identifies a need. The customer searches for information to satisfy that need. The customer evaluates a set of products which claim to satisfy that need. The customer purchases the product. The customer evaluates the product.   Joining a community is nothing like buying a product. They don’t try to make a rational decision. Member registers.
    [Marketing] Social Media needs a Mantra, and this should be it.
    The entire song only has 7 lines, but that is enough to completely encompass what I believe it’s like to be in Marketing now that the world has embraced social media & communications. To me, it’s quite simple: The emergence of social communications has created a more challenging environment for Marketers. We’ve never seen a business environment like this before. How will your mind choose to approach it? started this day by listening to a playlist I hadn’t heard in a long time on the way to the office this morning. Two or three songs in to the mix, I heard something mind blowing.
    [Marketing] There Are No iPad Killers, Only iPad Alternatives
    In fact, it's more than probable that Apple is not only going to end 2011 as the unit leader in tablets sold (from any one manufacturer), but will set quarterly sales records for the company - which has been on an incredible roll, potentially poised to be the most valuable company in the world, ranked by market capitalization. But there's something special about Apple that ensures people remain loyal, and the iPad has defined the market, with others following their lead. Tomorrow I will arrive fashionably late to the Consumer Electronics Show (CES) in Las Vegas. But guess what?
    [Marketing] Five From Five: Barcodes Are So Yesterday; Think Mobile Codes, Mobile Media & Mobile Enterprise
    In closing, Joe predicts that enterprise applications will drive the vast majority of revenue by the end of 2011, with mobile marketing, advertising, search and other consumer applications continuing to explode. Joseph Spiteri, founder and CEO of Mobile Data Systems (MDS), is the third in our series of five innovators in mobile codes. He offers us some surprising predictions for 2011, a year poised for phenomenal growth. But think beyond barcodes and start thinking mobile codes, watermarks and more (!). consumer electronics retailer Best Buy. Barcodes Mobile Advertising
    [Marketing] Are You Ignoring this Important SEO Strategy?
    So, you have a new business – a new product to market. If you are a search engine marketer,the tactic sounds technical, spammy, and secretive – it’s not worth your time. One great SEO strategy that works best in search engine marketing is making your website a valuable resource. But, this is not what search engine marketing is all about! Additionally, being a valuable resource will serve as a foundation for your content marketing strategy. This is a guest contribution from Al Gomez. So now what’s next? Perhaps Focus. General
    [Marketing] Koka Sexton dot Com
    in /var/www/vhosts/ on line 3237 Computer Stickers Laptop Computer Stickers HyperLocal Marketing Small business online marketing SOCOM Sales Wordpress Themes Download Free Wordpress Themes and Plugins Recent Posts Social Media Job Week 1 InsideView The Job Search is Over… Foursquare is fun and big brands are figuring that out. How NOT to use your Social Media Marketing Manager! Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS The 22 most unknown FREE things anyone can have. good one to try is the BBC.
    [Marketing] Top 10 Most Retweeted Twitter Users [Infographic]
    Tags: twitter des moines social media company One social media social media des moines social media for small businesses social media iowa social media marketing company social media Philadelphia social media services
    [Marketing] The Diminishing World of Traditional Media
    Students planning on entering the print media field have to be trained in the areas of broadcasting and web production just to be marketable after graduation. The world of print media is fast-evolving. As society moves into a more technologically-based lifestyle, news and entertainment have to follow suit. This means print journalists have to be able to move from newspapers and magazines to blogs and videos in order to stay relevant.  The Wall Street Journal , the newspaper with the largest circulation in the United States, has taken advantage of these changes. This shift is gradual.
    [Marketing] Do you really know what your client wants?
    When you understand what your audience values then you can build a marketing platform that appeals to them and helps them understand what you offer. Tell them its research and stick to that so that you can craft a marketing message that does effectively address what your clients are looking for. business communication business coach business consultant client service customer service marketing Taylor EllwoodWhen a business owner is in a place of frustration or desperation there is a natural tendency to focus on what s/he needs. Don’t make it a sale call, though.
    [Marketing] How to Find and Secure a Part-Time Teaching Position in Public Relations
    You also might search a university’s course listings using key words “public relations” and “marketing” to unearth courses. Opportunities abound for public relations professionals willing to share their expertise and passion through teaching. Here’s an overview of how to find these part-time teaching jobs at higher education institutions, based on techniques I’ve employed during fourteen years of teaching such classes. Check out regional listings under Yahoo by visiting here  to identify universities where you’d like to teach. Also explore general job search sites (e.g. About the Author.
    [Marketing] The Last Mile: Social Media Battleground
    Sure, Marketers are trying their hardest to penetrate the last mile, but communities are trying to defend it too. Tags: Advertising Factor Attention Factors Business Method Communications Factors Conversational Currency advertising business transformation creative capital battleground bro broadcasting building chatter Economic Paradigm end end game Linkedin marketers media millennium paradigm real people road rubber rubber meets the road share social social priorities twitter video way Worry Don’t Worry, Be Neighborly…. This is the final battleground of Social Media.
    [Marketing] How to Write Successful Emails (and Improve Open Rates)
    If used incorrectly, email marketing can destroy your business or it can build it into an empire. People think because of poor content, and scams, that email marketing will die. have received my share of spam and marketing emails, but you know what? I’m still coming back. According to Gigaom , Gmail dominated the world market of email and broke the tie with Hotmail back in 2012. Which means that the message most likely will have a marketing agenda. So let’s say the header is removed but the email is full of marketing gimmicks. Add value to my life.
    [Marketing] Affiliate SEO: How Websites Are Ranking in The Most Profitable Niches
    Keyphrase: Dog obedience training There are a few “rockstar&# affiliate marketers who have made millions of dollars in the dog-training niche. The market is insanely huge. If you can get links with the anchor text of the phrase you’re trying to rank for, this is going to help you massively. I’ve proven this time and time again on a personal level, currently on the first page of Google for terms like “viral marketing&# and “wordpress seo&#. 3. Also Glen Have you ever used YouTube to market your websites? People really dominating a market.
    [Marketing] Social Media Strategy Daily News
    Take your Social Media Marketing Beyond Twitter and Facebook. An excellent post from Rand Fishkin of  SEOMoz about the long tail of social media marketing. The thinking about social media in corporate marketing departments is rapidly evolving. So many of us look no further than Twitter and Facebook, yet there are sites like StumbleUpon that are driving more traffic than the big social networks. Don’t put all your social media eggs in one basket – look to the smaller sites that are performing well or the new ones that are showing promise.
    [Marketing] Evolution of the Organization Pt. 1
    Sales should be speaking with product development, marketing should be speaking with customer service and support, and engineering should be speaking solution delivery teams. This concept and visual was taken from my new book, T he Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization. A few weeks ago I introduced the concept of  The 14 Principles of the Future Organization  which outlines the crucial characteristics that organizations must have in order to succeed in the new business landscape that we are seeing emerge. Operational Model.
    [Marketing] Thoughts On Social Capital And Currency
    Opinion Social media marketing Brian Solis Dan Robles Jay Deragon Olivier Blanchard social capital social currency social economyThe economy, life itself and even our self-perception is relational but one can’t deny that economical, cultural and corporate changes are happening in what is called the ‘social media age’. And, although social media are not the key drivers in these changes, the ‘social’ dimension definitely is part of them. But let’s not get too philosophical.
    [Marketing] What Top Brands Have Learned From Their Facebook Experience
    pamorama marketing, life, social media Home About Bookshelf Links Contact What Top Brands Have Learned From Their Facebook Experience by Pam Dyer on January 13, 2010 Share At over 350 million users and growing, Facebook has clearly morphed from a fad into mature marketing platform. But many CMOs still scratch their heads, trying to research best practices and find case studies about how to successfully leverage Facebook for branding, marketing, customer service, etc. Here’s a great presentation I found, created by Axon Alex, a digital planner at Tribal DDB. Less Spam.
    [Marketing] How to Pitch This Blog
    It’s pointless asking me if I’m interested in advertising skincare products or painting materials, when this blog is primarily about marketing, social media, business, digital/mobile trends and occasionally the odd blogging tip. Before I start this post, i just want to give a heads up that it’s geared towards PR folks and advertisers. If you’re more a “normal reader” of the blog, and don’t fall within these two industries, feel free to skip this post completely and come back on the next regularly scheduled updates. Know my readers. Know my style.
    [Marketing] Show 481 - Advice on Better Writing and Living
    The Engaging Brand podcast  covers  social marketing , business ideas and  brand marketing tips. The Engaging Brand podcast covers social marketing, business ideas and brand marketing tips. Remember as a subscriber  you can download 30 Lessons on  Social Leadership Powers  - the new ebook for just 99p using the discount code ilovebob. This week Anna Farmery speaks with author and speaker Jeff Goins. We discuss. How writing is ''words with intention''. How writing requires intention for the ''why'', the ''what'' and who you are writing for. The Writers Manifesto.
    [Marketing] 2010 – Welcome to the Age of Customer Service
    B2B marketers should add a new years resolution to their list to work on enabling their customer service to be as good and as socially agile as possible. Related posts: Hey Marketer – When was the last time you talked with a customer?? 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. At the end of the last decade we saw Amazon snap up Zappos for $928 Million. Combining two of the most customer focused organizations I am aware of on the web and making one of the most powerful customer centric companies out there.
  • KIKOLANI  |  FRIDAY, APRIL 6, 2012
    [Marketing] Fetching Friday – Resources Mashup & BRNO HDR
    Starting Over – What Would You Do Differently – We asked top Marketers and Bloggers this question — If you had to start over and knew then what you know now, what would you do differently? 63 Free (or Almost Free) Ways to Market Your Business – 63 free (or almost free) marketing tips and tactics that any business on the planet can use big or small to generate publicity, buzz, and awareness on the cheap. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week.
    [Marketing] A Peek into Blogosphere [Infographic]
    blogging des moines social media company One social media social media des moines social media for small businesses social media iowa social media marketing company social media Philadelphia social media servicesHere’s an interesting visual depiction of what’s happening within the blogosphere. The data, though slightly dated (2009), is still very pertinent even today. Infographic courtesy: [link] ]. Share this post.
    [Marketing] Bringing meaning to social networks
    In these places, societies are becoming more connected, but in simpler ways that benefit the people directly through outcomes such as ensuring best prices for goods at market (Kenya, I think), knowing which port will buy your catch (Sri Lanka),  ensuring police are paid their full wage rather than corrupt officials skimming a cut (Afghanistan), etc. I’m someone who works with social tools for a living. My job is defined by the level of expertise I bring to using them and the way I can use them to connect with people in communities of expertise, mostly in a business context. TED DIY (0).
    [Marketing] 5 Key Questions About Social Media
    However most of the purposes are aimed at marketing and public relations. What once was a one way channel to market a product, service or message has just been flipped on its head because everything is now a two way channel with significant reach and influence (see diagram). Viewing social media as just another channel to “push&# out messages is indicative of not comprehending the impact of two way communications and the related influence on markets.  Organizational alignment is a lot different than the practice of marketing and PR.  What is our market hearing?
    [Marketing] 10 Years Of Blogging. One Tiny Favor. Please Help Me.
    All of that has to be earned - each and every day. I do believe that this is why the vast majority of brands still struggle with content marketing. content marketing. The truth is that I hate anniversaries. That''s kind of a lie. just don''t like the whole, "hey everyone, did you know that I have been blogging for ten years?" " I don''t blog, write or publish with a numerical metric or amount of time in mind. I don''t blog, write or publish with the notion that the longer that I publish, the more entitled I am to your attention or interest. He always is. leukemia.
    [Marketing] Pure Process: An insider’s guide to the business of advertising thinking
    It’s a passion for ideas, how they are generated and how to put them in the service of marketing. If there’s one quality that defines  Deborah Morrison Phd and W. Glenn Griffin Phd , it’s a passion for creativity. So much so they asked a bunch of us to try and explain how we come up with ideas to help our clients. The result is a wonderful book that celebrates the diversity of approaches to the business of thinking. book like this has been a long time coming. The  creative class across all industries has pressing responsibilities to weigh in. Morrison ,  Asst. Prof.
    [Marketing] Content Creation vs Content Promotion: Where is the Balance?
    A few days ago we published a post on ProBlogger titled ‘ Forget about Marketing: Concentrate on Blogging ‘, which led to some interesting discussion on Twitter and in the comments. Without it, all the marketing you might do will be wasted as you’ll just be directing people to something that is of no value to them. On one hand, there were certainly people who felt that if you build a great blog that it markets itself. like the idea of the marketing being taken care of by your visitors, if you have good enough blog post. Miscellaneous Blog Tips
    [Marketing] How to be open to new ideas for your business
    You have an established way of doing your books, of networking, of marketing, etc. The success of a business is partially determined by how open people are to new ideas. It’s easy to get mired down in a very specific way of doing things, but a small business owner always needs to cultivate a spirit of open-mindedness, not only in terms of how s/he does his/her craft, but also in how s/he runs his/her business. There’s always something new to learn. The question is: Does it have value for my business? If it has value for running your business then its worth learning.
    [Marketing] Fetching Friday – Resources Mashup & Cute Ducklings
    Making Money Online / Marketing / Online Business. How to write amazing product reviews – if you want to make more from affiliate marketing, you need to follow this advice. How to gain social influence and market a #1 NY Times best seller – hour long interview on hustle, how to pitch a thought leader, the greatest lesson learned, and more. ­­This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, online business, SEO, and social media on The Resources Mashup. Personal Development / Productivity.
  • GET SOCIAL PR  |  SATURDAY, MAY 14, 2011
    [Marketing] PR Strategy: The future ain’t what it used to be
    Here, I’ll summarize: Find what people are reading in your industry or market. Yogi Berra was famous for giving us one-liners that seems a little off, but always apropos. And when we think of public relations campaign strategies in a new digital world, the future [really] ain’t what it used to be. With social media tools aplenty and the changing behaviors of savvy consumers, companies that want to connect with them must build PR strategy with social and search in mind. Today, I want to focus on search, specifically the process of backlinking. It wasn’t talked about.
    [Marketing] Social News Curation: Simplifying or Adding to our Social Media Overload?
    Home Social Games Marketing Virtual Goods Web Video Jobs Events PRO « Fashion Explosion: Lustr App Guides You Through NYC’s Fashion’s Night Out 7 Priceless Tips On How To Go Viral » Social News Curation: Simplifying or Adding to our Social Media Overload? Social Ad Summit October 1, 2010 | The New Yorker Hotel, New York City Strengthen your brand through social media: Best practices for social media marketing & advertising. But does it live up to the hype? Read on for the verdict on social news curation. Thanks again Lauren!
  • SPIN SUCKS  |  SUNDAY, MAY 1, 2011
    [Marketing] Inside View Makes Your New Business Meetings Productive
    You can get market cap, the org structure, list of key employees and the social sites they belong to, relevant company news, addresses and phone numbers and more; all from your Salesforce “lead” view. The big SOBCon is happening as I type and, while I was unable to attend this year (forthcoming Spin Sucks Pro launch, cough), I did manage to make it over to the opening night party, hosted by Social Media Club , on Thursday night. tell you this because I quite unexpectedly, and very pleasantly, had the opportunity to meet Cindy King from Social Media Examiner. Check it out.
    [Marketing] The @SocialEmployee Revolution Comes to @ConferenceBoard #SocBiz #HR #SHRM
    The Conference Board (@ ConferenceBoard ) has invited Blue Focus Marketing President Mark Burgess (@ MNBurgess ) and myself (@ CKBurgess ) to join their January “Book Discussion” webcast, scheduled to start at 11 a.m. 26-30), where I have been invited to speak, followed by a guest lecture at Centenary College by Blue Focus Marketing President Mark Burgess (@ MNBurgess ) on Tuesday, February 4. Blue Focus Marketing™ offers a variety of consulting options to organizations interested in bringing the @ SocialEmployee revolution to their workplace. FOR EWORD by David C.
    [Marketing] When Are Your Customers Online? [Thoughtography]
    Marketing Mobile & Local Small Business Social Media Thoughtography Always. Truthfully, whether you agree or relate or simply shake your head doesn’t change reality. Decisions are made in the palm of their hands and laps. Which is why I nod when Tim Peter says, “ Your Customers Don’t Go Online – They Are Online.” ” Is your business findable? Photo by Viktor Hanacek on PicJumbo. When Are Your Customers Online? Thoughtography] is a post from: ConverStations. You just finished reading When Are Your Customers Online? Thoughtography] !
    [Marketing] Crucial Step In Securing Happy Customers
    You see companies spend so much time on getting the right process, teaching the right marketing, sales and service techniques…they forget the main ingredient of enjoying happy customers…and it is FREE! What makes you happy as a customer? What lesson can you take to secure happy customers for your business? Think about the last time you shared a great customer service experience with your friends – What was it that made it feel so good? So fabulous that you just had to share it with everyone? Great customer service experience only happens if YOU are PRESENT.
    [Marketing] It’s a Bird! It’s a Plane! It’s Engagement at the Speed of Social!
    From Cision , a free online content marketing kit. “Here’s a really innovative marketer who’s using a campaign not just as a slogan that’s stuck at the end of a commercial,” Jeff says, “but really living it in a way that expresses it through data, through social media, through content that they’re providing the customers.” Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Please Support Our Sponsors. Listen Now . Tweetable Moments.
    [Marketing] The Art of Patience
    As businesses, we always want to be first to market to get a jump on the competition. The business world is littered with examples of companies that were first to market but were superseded by competitors who learned from the path beater’s mistakes. Tags: Musings consumers impatience Marketing We’re an impatient bunch. We always want the new; the shiny; the next big thing. And we want it now. As consumers, we want the latest and greatest to show off to our friends and family. The problem is, being first doesn’t always mean the best or the shiniest.
<< 1 2 ... 214 215 216 217 218 ... 329 330 >>
Social Media Marketing and Measurement