PR AT SUNRISE | THURSDAY, MARCH 10, 2011
[Marketing] 5 Ways to Build a Successful, Profitable PR Agency
Such a proposition will always resonate with a slice of the market. Lou Hoffman is CEO of The Hoffman Agency, a communications consultancy that specializes in markets of complexity (technology, energy, financial services, etc.). Reaching $1 million in revenue represents a milestone for any PR agency or professional services firm. There’s something about this nice round number that says “we’ll still be standing after a strong gust of wind.”. enjoyed rewinding the tape and thinking through five variables that can play to this success. Here goes: 1. That comes at the next phase.
FIREBELLY | WEDNESDAY, JULY 3, 2013
[Marketing] Interview with Caleb France, Owner of Cerulean
believe that there has always been a hole in the market and we are constantly trying to educate ourselves as well as our customers. 'Originating in Winona, Indiana, Cerulean recently opened it’s doors to the city of Indianapolis. got the chance to sit down and talk with the owner Caleb France about his passion to bring great, local food to customers in a creative way. What inspired you to get in to the food industry and start Cerulean? We grow internally and become educated and with that we can educate a town, city and many more. Where did the idea for a Bento Box come from?
FIREBELLY | FRIDAY, SEPTEMBER 23, 2011
[Marketing] Political Ads To Hit Twitter Soon, Is It Too Much?
With TV, newspaper, and radio marketing slowly on their way out, the campaigns are turning toward social media. Twitter has been moving slowly-but-surely in to the ad business over the past year. It started with promoted topics, then promoted tweets and has started to creep in to user timelines and other places across the network. Enter politics. Political ads have graced televisions, radios, and unsuspecting suburban yards for years. Whether it’s for mayor, president, or county coroner , the messages are painted in to our brains for a good 5-6 months of every political season.
WWW.DESIGNINGSOCIALINTERFACES.COM | WEDNESDAY, APRIL 15, 2009
[Marketing] Main Page - Social Patterns
Social Media Social Objects Tuning In Following Filtering Recommendations Social Search Realtime Search Conversational Search The Notificator Pivoting Marketing Monetize Underpants Gnomes 5+ Anti-Patterns The Password Anti-Pattern Potemkin Village (antipattern) The Ex-Boyfriend Antipattern Cargo Cult (antipattern) Dont Break Email! Whats a pattern? Contents 1 Social Patterns & Best Practices 1.1 Principles 1.1.1 Fundamental Principles 1.2 Self 1.2.1 Engagement 1.2.2 Identity 1.2.3 Presence 1.2.4 Reputation 1.3 Activities 1.3.1 Collecting 1.3.2 Broadcasting & Publishing 1.3.3
DANNY BROWN | MONDAY, AUGUST 30, 2010
[Marketing] Redefining Ordinary
Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Redefining Ordinary August 30, 2010 14 voices share yours! Share Save Sometimes, in business, we wait for the extraordinary to appear before we make a move. We wait for that one killer application or solution that will take us from Brand X to Brand Everyone Wants a Piece Of. We close doors on ordinary ideas because only extraordinary will sell. But what defines ordinary? Thoughts that have the potential to turn the world on its head if we share them.
TWIST IMAGE | THURSDAY, NOVEMBER 14, 2013
[Marketing] Reboot Your Business: How To Ride The 5 Disruption Waves That Will Sink Your Competition
On Tuesday, November 26th (at 3 pm eastern), Danny Iny from Firepole Marketing is going to be hosting a webinar that will dive deep into the core concepts of my latest book, CTRL ALT Delete , and it''s 100% free! If you''ve had enough of my blathering, I''m also thrilled that Gini Dietrich (founder and CEO of Arment Dietrich , co-author of Marketing In The Round , blogger at Spin Sucks and co-host of the Inside PR podcast) and Marcus Sheridan (all things Sales Lion ) have agreed to take part in the conversation. firepole marketing. marketing in the round. big data.
ENGAGE | TUESDAY, JUNE 12, 2012
[Marketing] 4 Awesome Mobile Websites to Learn From
An SEO niche site that is extremely popular for web marketers, Search Engine Land recognized that they don’t need an app. In the rush to develop a mobile app, too many organizations are overlooking an even more basic need: a mobile-friendly website. Your website – the one that visitors find in search engines, follow links to in social media and from other sites, and visit when clicking links in your emails – is likely to be the first interaction point your audience has with you from their mobile device. Think about the last time you were checking Twitter on your iPhone.
MINDJUMPERS | FRIDAY, JULY 9, 2010
[Marketing] Youtube Makes User-generated Feature Film
Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved On July 24, Youtube invites you to capture a glimpse of your life on camera and submit it to the ‘Life in a Day’ project.
ENGAGING BRAND | SUNDAY, JUNE 22, 2014
[Marketing] How to Make Social Strategy Work For Your Business
It needs to be based on a desire to connect; ideas to market, market to the ideas and customers to fulfilling their needs. '“What you too?” ” Most friendships start with this response. Humans connect with people with shared interests, shared connections and shared emotions. Sharing is more than links. The link is the demonstration that a brand understands. The link is the vehicle to offer the hand of friendship. But it is only the offer… the link must deliver for brand friendship to develop. You would feel disappointed. You would feel let down. It should.
WAXING UNLYRICAL | MONDAY, DECEMBER 6, 2010
[Marketing] Walking the Social Talk
A Naughty or Nice Checklist | Marketing, Public Relations and Social Media Blog | Atlanta, GA says: December 22, 2010 at 2:01 pm [.] Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Walking the Social Talk December 6th, 2010 Tweet These boots were made for talking As editor of Women Grow Business (disclosure: client, which I love ), I come across remarkable blog posts every day.
CONVERSTATIONS | FRIDAY, AUGUST 29, 2014
[Marketing] Voice of Customer (VoC) Metrics for Small Business
Aligning your practices with your customer’s intentions is simply common-sense when it comes to marketing. Customer Loyalty Index (CLI) Sean Ellis recently wrote on Marketing Profs that understanding visitor intent is the heart of conversions. Aligning your practices with your customer’s intentions is simply common-sense when it comes to marketing. 'Guest Post by Trevor Grey. Before they shared their goals with me, I had one piece of advice for all of them, which was not to feel tempted to mimic another company’s Voice of Customer program or metrics. Frederick F.
CONVERSTATIONS | MONDAY, OCTOBER 4, 2010
[Marketing] 0-60 Series: Day 10 - Creating Categories as a Table of Contents
In this series, we will cover some of the first 60 days of integrating social media into your overall business and marketing strategy. With only a few days before our "soft launch" of you blog site, it's time we look more cloely at what you'll be writing and who you'll be writing for. Our goal is to launch with 5-8 categories as a core opening or "table of contents" for the blog site. Once we have what you "think" will be your categories, we quickly think of three or four potential post titles or topics for each category. Then we consider whether that can be sustained each month.
CREATIVE RAMBLINGS | MONDAY, MARCH 4, 2013
[Marketing] 5 great articles you may have missed (February 25 – March 3, 2013)
Here is my list for February 25 – March 3, 2013: Blogger Outreach Advice To Get You Started As A Pro by Jerry Silfwer (Doktor Spinn) Content Curation: Copyright, Ethics & Fair Use by Pawan Deshpande (Content Curation Marketing) 10 free [.]. Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. Great Resources Social Media best articles of the week
JACOB MORGAN | TUESDAY, OCTOBER 12, 2010
[Marketing] Chess Media Group and Metz Consulting Announce Services Partnership!
The key benefits of our service partnership are: Expanded verticals : Broader consulting expertise across more vertical markets, such as hospitality/travel, food & beverage, sports and outdoors, technology, property management and construction, government and CPG. In what is perhaps the biggest and most exciting piece of news about Chess Media Group to date – Connie and I are very excited to announce that we have joined forces with Metz Consulting to form a services partnership. No more jargon and no more complicated and nonsensical terms. Here is the full press release.
PROACTIVE REPORT | MONDAY, SEPTEMBER 12, 2011
[Marketing] Social Advertising has a place in a PR strategy
Brian Solis laid out the finding of his recent study on social advertising and how marketers are using this tool in this Fast Company article. “The future of advertising will be largely influenced by consumer behavior in social networks. Those brands that listen, measure, and evolve programs as a result, will push advertising forward — to the benefit of consumers and ultimately the brand.. Advertising is not commonly a component of PR strategies, but social advertising is going to change that. 67% are currently using social advertising. Follow me on Twitter.
DIVA MARKETING BLOG | WEDNESDAY, OCTOBER 5, 2011
[Marketing] Go Behind The Numbers To Determine Success
Not only in marketing communications but in customer service or even with nonprofit programs. Sidebar: In another lifetime I was marketing director for a nonprofit. How do you determine business success? Just asking. . Why Toby," You might say. You set a numerical goal and then see if you can meet it. It's called measurement and metrics." . Ah, " I might say. Yes that's good. Or is it really? Or might it be misleading? Is it enough? Could it be doing us a disservice?" Just asking. This week I was chatting with a friend who recently joined the staff of a nonprofit organiztion.
SCOTT GOULD | FRIDAY, OCTOBER 8, 2010
[Marketing] HTC Desire Review: The Digitall and the Digicool
If you need a manual or guidance, then the product won’t last in today’s market - a lesson I’ve learnt recently with Like Minds this month. I spent some time recently with the HTC Desire with my new reviewer hat on, not just wanting to say how I feel products are, but also how they affect our lives. Right now, I am using an old style phone, you know – the ones without predictive text, internet, and touch screens – and it is amazing to see how many habits I have picked up because I’ve been using the iPhone for two years. The Digitall and the Digicool.
BRASS TACK THINKING | THURSDAY, AUGUST 19, 2010
[Marketing] Social Media and Letting Off Steam
Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Social Media and Letting Off Steam August 19, 2010 | by Amber Naslund View Comments We do so love our social media as a pressure relief valve. It’s given us the ability to pop off about whatever annoys us, and I’ve been guilty too. Get crappy customer service? Tweet it. Have a frustrating day? Let that Facebook status update have it. Laughing at yourself too much can have a similar effect. As with most things, it’s a balance.
CONVERSTATIONS | FRIDAY, SEPTEMBER 24, 2010
[Marketing] Strong-End Summit: Collaborative Sharing - Connections that Count
Strong-End Summit: Content Marketing and Conversational Media (converstations.com). Friday afternoons are often a bit more relaxed, but relaxed doesn't mean lazy. The Strong-End Summits (videos that will keep brains and hearts afire) are a way to end our week strong and come back refreshed. Click thru if you don't see the videos -. Loic Le Meur: Sharing Changes Everything . Dan Robles of The Ingenesist Project : The Last Mile of Social Media. Howard Rheingold : Digital Literacies or Skill + Social. Clay Shirky: How Cognitive Surplus Will Change the World. The Mother of All Funk Grooves.
TWIST IMAGE | TUESDAY, DECEMBER 27, 2011
[Marketing] The Five Business Books That Shaped 2011
" A lot of the words used to either describe Jobs or his direct statements are not only inspirational if you're interested in business, but it allows you to see how one of the biggest companies in the world wasn't looking at case studies and market research in an attempt to grow a viable business. We live in a new era of entrepreneurship and business ideas can be tested and marketed for success like never before. market research. Blog posts are great. few years back, I set a personal goal of reading one book per week. This year, I failed miserably. if that). dan pink.
LOUIS GRAY | TUESDAY, MAY 17, 2011
[Marketing] Review: Google Music Beta On Android and the Web
Google Music can be found in beta at [link] and the accompanying app can be found on the Android Market here. While Apple's iTunes player and associated family of digital devices ( namely iPods ) is the ten ton gorilla in the digital music space today, competitors are setting up to poke holes in Cupertino's current position, with the on demand socially-oriented music streamers like Spotify and Rdio on one side, and the music lockers like Amazon and Google Music on the other, while Apple is largely expected to counter with its own cloud-based offering in the not too distant future.
ARI HERZOG | WEDNESDAY, AUGUST 28, 2013
[Marketing] Facebook Changes For Me — and You
AriHerzog is a digital marketing and government professional seeking a position in community affairs. 'I want to delete my Facebook account. I’ve wanted to do this for years. Because of my roles as a city councilor and a board director and how Facebook is almost required for constituent relations, I can’t delete my account. But I can refrain myself. can force myself to only use groups and pages — where my hats intersect with others — without writing new updates or comments. don’t know why I didn’t think of it before. Media Facebook identity
ARI HERZOG | WEDNESDAY, AUGUST 28, 2013
[Marketing] No FOMO Here
AriHerzog is a digital marketing and government professional seeking a position in community affairs. 'Picture this. You’ve just uploaded a selfie to your favourite social media website using your phablet when your FIL shares a supercut of a srsly mortifying twerking session. You immediately unlike his page because there isn’t an emoji capable of expressing your desire to vom: apols, but it’s time for a digital detox. That paragraph includes 9 of 1,000 new words added to the Oxford Dictionary Online this year. Or is the point that they’re used online and nowhere else? Forget Miley.
ARI HERZOG | SUNDAY, JANUARY 13, 2013
[Marketing] Why to Save and Share Twitter Testimonials
When he's not blogging, Ari works with people and brands to improve their digital marketing. Favoriting is not a new Twitter concept — but it kicked off last year when you were able to instantly tell the writer of the tweet that you liked it. In the past, favoriting a tweet was only known to you (or to someone who clicked into your favorites). Now, if I tweet something and you favorite it, I’m alerted. Think of a Twitter favorite as a Facebook like. You do it because you identify with it. analogize my favorites as LinkedIn testimonials. Got a question? Need help?
ARI HERZOG | FRIDAY, OCTOBER 12, 2012
[Marketing] How to Blog About Anything You Want
When he's not blogging, Ari helps brands improve their digital media marketing. Some bloggers are uncomfortable writing outside their comfort zone. These are usually the same bloggers who think the whole world knows them and reads their every word. NEWS FLASH: The whole world is not reading your blog. Don’t write for the world. Write for you. The moment you stop writing for yourself is the moment you start selling yourself to someone else. You want to know how to blog about anything you want? The answer is so easy it’s trademarked: Just do it. Got a question? Need help?
ARI HERZOG | SUNDAY, FEBRUARY 20, 2011
[Marketing] You Will Love Danny Brown
If his name sounds familiar, you may know him through his founding of the 12 for 12K Challenge , a social media for social change campaign, or for co-founding Canadian marketing firm Bonsai Interactive. Many thanks to long-time commentator and fellow web writer Danny Brown for publishing a guest article of mine on his blog recently. wrote a 243-word piece with a desire to share with his blog readers. If curious what I wrote, head over there to read my thoughts why bloggers are ignorant. also write a blog from my city council desk. Contact me today: Twitter | Email | 978.558.0008.
NOWSOURCING | SUNDAY, JANUARY 6, 2013
[Marketing] Social Media “Lists” – Something Not To Be Overlooked
So it is also a good marketing and promotion feature. One feature of social media, which has steadily been gaining traction lately, is the concept of “lists” Facebook has them, and so does Twitter. The latest social media site to begin lists is Stumbleupon , and it is changing the way I look at the site, and how I use it. Used properly, social media lists are extremely useful, yet it is amazing how many people overlook the feature, and / or not use it to their full advantage. Facebook. How do Lists benefit you on Facebook? Twitter. How do Lists benefit you on Twitter?
ENGAGING BRAND | THURSDAY, AUGUST 9, 2012
[Marketing] Why Social Media Works for Small Business
Well, for me it is a generative platform that allows an entrepreneur to innovate in a niche part of the market. more than large.generalised statement but one that I think 'in general' is true. Jonathan Zittrain in The Future of the Internet comments. The PC revolution.invited innovation by others. So too with the Internet. Both were generative". He goes on to add that the future is not generative but arguably one of sterile appliances tethered to a network of control). What is social media ? Well, it is a generative platform that allows people to innovate. . What is a small business ?
MY CREATIVE TEAM THINKING | THURSDAY, JULY 15, 2010
[Marketing] Taking The NO Out Of InNOvation
We wrote about this sometime back and this story illustrates it perfectly: A New York publisher was concerned about the lack of creativity among his editorial and marketing staff. When it comes to creativity and innovation, you are your own worst enemy. He hired psychologists to try to determine what differentiated the creative employees from the others. After a year of study, the psychologists discovered that there was only one difference between creative and non-creative employees: belief in their creativity. So, you are creative, I guarantee it. All you have to do is believe me.
SOCIAL WAYNE | SUNDAY, FEBRUARY 6, 2011
[Marketing] 5 ways to check into the super bowl from your couch and collect some badges – Poll
For Super Bowl 45 we have everything from pre released Super Bowl commercials trying to go “viral such as my personal favorite the VW’s “The Force” Super Bowl Ad to anti super bowl marketing such as the Network Solutions GoGranny campaign. flickr photo by alvi2047 Super Bowl 45 is today between the Green Bay Packers vs the Pittsburgh Steelers and the NFL along with various brands have all gone social media crazy this year. Visa even has a social media, twitter, measuring dashboard where you can tweet from at superbowl.com. But what if you’re not using foursquare?
IMAGINE YOUR REALITY | WEDNESDAY, OCTOBER 16, 2013
[Marketing] Why overnight success is a cultural illusion we need to stop buying into
It’ll direct your marketing and everything else you do and it will fire you up because you know its what makes you successful. 'Overnight success is a cultural trope that is used in the business world and the artistic world to describe a company or person who is suddenly noted to be successful. The problem with the myth of the overnight success is that it can create a belief that you can be successful without having to do a lot of work. However, the truth is that a business or artist doesn’t become successful overnight. But it doesn’t happen overnight.
IMAGINE YOUR REALITY | THURSDAY, OCTOBER 10, 2013
[Marketing] The core values of your business define its greatness (or lack thereof)
If your business is scattered in terms of what it offers or pursuing multiple segments of a market, chances are the business doesn’t have its core values defined. 'In reading Good to Great , one of the core messages of the books is that the core values of your business define its greatness or lack thereof. If you don’t know what your core values are, then your business is defined by that lack of awareness and a consequent lack of awareness about what you can be great at. If your business knows its core values, those values inform the culture of the business.
IMAGINE YOUR REALITY | TUESDAY, MAY 7, 2013
[Marketing] Get Big-Business Tools from Web-Based Software for your Small Business
Some companies offer robust reporting tools, a holistic view of the state of a business, and can connect multiple functions like marketing, sales, project management and customer service. 'Running a small business isn’t easy, but there are new options that give small businesses more might. With web-based software solutions coming online every day, small businesses have more and more ways to manage its finances, grow its businesses, and reach its customers. Web-based software offers a compelling business case to small businesses, according to iPlanner.net. No more, no less. MarketWire.
IMAGINE YOUR REALITY | TUESDAY, APRIL 23, 2013
[Marketing] Can Your Business Benefit from Celebrating More?
What you can do, though, is use minor holidays and other celebrations as outreach tools to grow your business by building your customer base and supplementing your marketing plan. 'Note: This is a guest post from Melissa Ortiz: Meli has lived in six states in her 30+ years and prefers the Southwest, where snow doesn’t turn to slush and ruin good shoes. She is a lifestyle reporter for her local paper. was recently watching the film “I Hate Valentine’s Day” and I got thinking about small businesses. Sounds off-topic, right? Well, not so fast.
IMAGINE YOUR REALITY | WEDNESDAY, DECEMBER 5, 2012
[Marketing] Your business is a living entity
am establishing its boundaries and what it can do, even as I am providing a way to sustain it through activities that will support its life cycle both with clients and in the process of marketing. I don’t talk about my spirituality a lot on this blog, but I tend toward an animistic view of the universe and that includes thinking of businesses as living entities in their own right. Treating your business as a living entity can change how you approach business because you think of your actions in terms of how it would effect that living being. Blog business
IMAGINE YOUR REALITY | MONDAY, JUNE 11, 2012
[Marketing] What businesses can learn from video games
You need to be curious about your market, your customers, your competition, everything. I love playing video games. Right now I’m playing Metal Gear Solid 3 and Max Payne 3. It’s one of the activities I do to unwind from a busy business day, but it’s also one of those activities that I sometimes use to inspire my approach to business. What can businesses learn from video games? Be prepared. In a video game you have to be prepared. In business its the same. Being unprepared can be more costly to a business, because of what it can cost in time and income. Be curious.
IMAGINE YOUR REALITY | MONDAY, NOVEMBER 7, 2011
[Marketing] How to recognize and change limiting beliefs
This is a must have if you want to understand how to use Linkedin for networking, marketing, and sales. We all have them, but they can be well-hidden and sabotage us in our lives and businesses, when we least expect it. I’m referring to limiting beliefs. The other day, I realized I had a limiting belief that told me I could only make money if I was doing social media consulting. When I recognized this belief, I was startled and it made me see how I needed to make some changes to what I believed about my business and what I was actually doing in my business.
IMAGINE YOUR REALITY | MONDAY, JUNE 13, 2011
[Marketing] Why time spent on social media isn’t wasted
This can only occur when businesses stop looking at social media as just a technology or as just a marketing platform and begin to recognize its value as a social platform for connecting with people in a meaningful way. So often the chief complaint and fear I hear about social media is how much time it takes to do. Business owners don’t want to put time into social media for a number of reasons: 1. They aren’t sure there’s value in social media or how it applies to growing their business and retaining existing clients. The solution is simple. Tweet.
CONVINCE & CONVERT | TUESDAY, SEPTEMBER 9, 2014
[Marketing] How to Promote Your Book Like Gini Dietrich
'For those of you who don’t know Gini Dietrich , she runs my favorite PR blog - Spin Sucks - and is a go-to resource for all things influencer marketing and digital PR. Also, I find her hilarious and her favorite classic arcade game is Tetris. few months ago, Gini published her second book, Spin Sucks , and the method she used to promote her new book should be used as a go-to model for promoting new products. Spark Notes Version: Campaign Background With a goal to make the New York Times. Read the whole entry. » Social Media Case Studies
CONVINCE & CONVERT | MONDAY, SEPTEMBER 20, 2010
[Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
You build a volunteer marketing army one soldier at a time, not overnight. Pedant “unprecedented … not unlike the 1920s *sigh* Pedant “unprecedented … not unlike the 1920s *sigh* Pedant “unprecedented … not unlike the 1920s *sigh* Pedant “unprecedented … not unlike the 1920s *sigh* [link] Allen – Personalbrander Social Media Marketing has become one of the essential marketing channel to business of any kind! link] #marketing #business [link] SMM_News Are you slow enough to succeed in social media?
SMALL BUSINESS MAVERICKS | WEDNESDAY, FEBRUARY 27, 2013
[Marketing] Google+ Improves Social Sharing
Cynthia Boris at Marketing Pilgrim explains it all pretty well. I knew it would come to this eventually. Google+ is borrowing a page from Facebook. Or maybe they were planning this all along. Either way, social sharing through Google+ just got a lot better. The search engine has introduced a sign-in button for third-party websites. That will allow your site visitors to sign in to your website without having to sign up for an account. They can sign in using Google+ instead. So how does that making social sharing easier? Users can choose all circles, some circles, or just themselves.
SMALL BUSINESS MAVERICKS | TUESDAY, JANUARY 15, 2013
[Marketing] Why Have A Facebook Store
Many SEOs and Internet marketers have for years cautioned online merchants about setting up a sales channel apart from their own websites. More and more, e-commerce is moving off the traditional onsite store front and moving into social media. Facebook already has several storefront apps, but Constant Contact is recommending another one. To be sure, there are dangers in doing so, but there are big pluses as well. I’m not suggesting that you should replace your website. Actually, I’d recommend that you add an outpost. Keep your main e-commerce channel, but add another one.
SMALL BUSINESS MAVERICKS | TUESDAY, NOVEMBER 13, 2012
[Marketing] Are You Using Black Hat SEO Tactics?
When it comes to online marketing, anything you do that is approved by the search engines could be disapproved of if engaged in too often or pursued too aggressively. There is an old adage that encourages everything in moderation. When it comes to SEO, I’ll have to echo that. There’s a fine line between White Hat SEO and Black Hat SEO that can get lost to the new practitioner. Let me define the terms. White Hat SEO tactics are SEO strategies and techniques that are approved by the search engines and that usually won’t get your web pages penalized.
SMALL BUSINESS MAVERICKS | TUESDAY, OCTOBER 2, 2012
[Marketing] How StumbleUpon Is Changing
To succeed in your online marketing you need to use the best practices of today, and those best practices change as new web technology is introduced and as people change their tastes. StumbleUpon has been around for a long time. Recently, the social media service announced it is rolling out a new look in beta. This is a little bit exciting. If you look at the beta, you’ll notice that it resembles another very popular social media website – Pinterest. That’s not necessarily a bad thing. What StumbleUpon is trying to do is stay current, and relevant. Even you.
SMALL BUSINESS MAVERICKS | THURSDAY, OCTOBER 27, 2011
[Marketing] How To Get Instant Credibility
Then you start marketing. If you are a small business owner and trying to pave a path to your door for your customers to follow in getting to know you better and do business with you, then the one thing you should prioritize above everything else is writing a book. That’s right. Writing and publishing a book will give you instant credibility. Here’s why. When people hold something tangible in their hands, they know it’s real. When you have your name on the cover of a book, you become an instant authority. ” So become an author. It’s not easy.
SMALL BUSINESS MAVERICKS | TUESDAY, OCTOBER 25, 2011
[Marketing] Blogger Integrates With Google+
Blogging is still one of the most powerful online marketing tactics. Google has said from the beginning that it plans to integrate all of its services with Google+. Well, that integration is happening right now for Blogger, the Google blogging platform. I’ve kept it no secret that I’m a fan of WordPress on your own domain name, but there are still people who would rather use Blogger as a free blogging platform. Some of them even go so far as to map it to their own domain name. No guarantee, but I’d almost be willing to put money on it. Your guess is as good as mine.
SMALL BUSINESS MAVERICKS | WEDNESDAY, OCTOBER 12, 2011
[Marketing] Is Your SEO A Long-Term Strategy?
Most search marketers do it for the short term. When you plan your search engine optimization efforts, do you do it for the long term or the short term? Short-term SEO can be characterized by a list of do’s and don’ts on your search company’s list of best practices. They are essentially a list of things to do today so that your website ranks next month. But they don’t account for eventual search engine algorithm changes. They are essentially based on a follow-the-crowd mentality. Long-term SEO is different. How many times to do you want to build that website?
SMALL BUSINESS MAVERICKS | SATURDAY, OCTOBER 1, 2011
[Marketing] Have You Activated Facebook Subscriptions Yet?
Facebook is beginning to make smart improvements to its system now and these improvements allow small business owners to manage their Facebook marketing more intelligently. If you are using Facebook in any capacity as a small business owner – whether you have a personal Facebook profile or you have a Facebook page – then I’d encourage you to activate your Subscriptions. How do you do that and why should you? First, why should you? The reason you want to activate subscriptions is because it allows anyone to check out your updates without having to friend you.
SMALL BUSINESS MAVERICKS | WEDNESDAY, AUGUST 3, 2011
[Marketing] PPC As Branding
Being the top spender in your market segment may mean that you lose money on your advertising. For years, large companies like Coca-Cola, McDonald’s, and ExxonMobil have spent millions of dollars simply to maintain a positive impression in the media. They weren’t so much concerned with the coveted ROI on advertising campaigns as they were with branding themselves and achieving top-of-mind awareness. Are you looking for ROI or would you be happy with branding effects? If ROI is your main concern, then you have to think about your budget. Which is more important to you?
JEFF KORHAN | MONDAY, JUNE 28, 2010
[Marketing] 10 Blog Commenting Strategies
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Personalize Your Small Business Marketing | Main | Facebook Tips for Better Engagement » June 28, 2010 10 Blog Commenting Strategies Here are 10 simple strategies that may help you to reach out and release your commenting genius. And down below is a brief commentary on the value-added benefits of moving out of the shadows and sharing a few words on your favorite blogs. 1. Say hello. Expand your horizons.
GEOFF LIVINGSTON | WEDNESDAY, APRIL 17, 2013
[Marketing] Is Existing Online a Quest of Loneliness or Giving?
The effort spent was given voluntarily, an internal need to communicate, to socialize, to market, or some other form of self-justification. To better my profession, to market my business, to FEED MY CHILD! 'Image by Den Den. Do you sense a lack of clear meaning in this online rat race? On one hand, existence stands in its purest form, reasons to be online, missions of the niche! Then we dilute existence with digital records of ice cream trips, Nike Fuel runs, and manufactured savoir faire. We have many boys and girls trapped in their own online bubbles now. The Rat Race of Likes.
FRESHNETWORKS | MONDAY, MARCH 18, 2013
[Marketing] Will consumers make money from their online data? The arguments for and against
Marketers and advertisers will only be interested in bargaining if they can see it’s the best way to reach people – again, it depends on en masse adoption. Tweet Scales of Justice (Photo credit: Citizensheep). As we recently discussed, there is a growing discussion about who is making money from personal data that we share online and the role that “ data-lockers ” might play. These would essentially allow people to retain ownership of their data – only ‘unlocking’ it to brands and organisations with which they are happy to share the information. times.
WRITTENT BLOG | THURSDAY, JULY 24, 2014
[Marketing] 9 Persuasive Writing Tips for a Copy that Sells
Once you have mastered the ability to weave words in a way that will persuade people to buy something, you’ve pretty much got it made as an Internet marketer. 'The most vital characteristic of copy that sells is persuasive writing. Persuasive writing is one of the most valuable skills you’ll ever learn … and, consequently, one of the hardest to grasp. If you’re currently struggling in this area, take a look at these 9 persuasive writing tips, and start watching your copy improve. Tell a Story. Image source. Share Your Personality. Because you know the grocer.
GEOFF LIVINGSTON | FRIDAY, JULY 19, 2013
[Marketing] Life with a Scarlet Letter
The way I see it, I have two paths; one is to leave the interwebs, walk with some shame, and live a quiet life as a marketer behind the scenes. 'This blog post is running in support of my Punish Geoff Fundraiser: Civilination ! Please consider a donation to support better online conversations. At the time of publishing, we have raised more than $3,000 for the Civilination Academy. Long-term readers know I have attempted to evolve my language to become more mindful of others. It’s no coincidence that this person is someone I wrangled with on here and elsewhere. New Disagreements.
JEFF ESPOSITO | WEDNESDAY, APRIL 24, 2013
[Marketing] Would you pay for an adless Facebook?
We’re all marketers (or critics) – as someone who works in marketing, I like to see what other companies are doing. Targeted marketing – Facebook has a boatload of data on all of us. Each like, share, click or status update gives marketers another data point for them to target on. 'A few weeks back there was an article on a patent application that Mark Zuckerberg had placed. The patent showed mock-ups to create an ad-less version of Facebook for users wishing to pay to remove the ads. The main reason is that we all like the saying, “ If it’s free, it’s for me.”
BRASS TACK THINKING | TUESDAY, SEPTEMBER 21, 2010
[Marketing] These Opinions Are My Own
They knew what I meant, and they “got my tone, but a senior member of the Marketing department certainly did not. It’s a good lesson to companies out there that word of mouth marketing – good and bad – really does have an impact. worked for a major pharmacy, in a marketing setting- and occasionally would bring in direct mail, and things a competing store was doing/sending. « Musings on Marketing and other Morsels [.] The recognizable words of a disclaimer: “These thoughts and opinions are my own, and not that of my employer.
TWIST IMAGE | FRIDAY, AUGUST 19, 2011
[Marketing] Don't Quit. Yet
often tell brands that are trying to figure out if Digital Marketing is going to replace their traditional marketing endeavors that, " everything is 'with', not 'instead of'." digital marketing. traditional marketing. Are you thinking of quitting Twitter or Facebook or Blogging? Google + is getting a lot of attention lately. The people that are really enjoying it are now considering quitting Facebook and Twitter for it. It's hard to say where and when is the right time to quit anything (unless it's an unhealthy habit. " ). Knowing when to quit is key.
SOCIAL WAYNE | SATURDAY, FEBRUARY 12, 2011
[Marketing] Day 12: People of color impacting the social web – Christie Glascoe Crowder #28DaysofDiversity
The success of my coaching, blogs, online shows, and my passion for social media has caught the eye of big brands and I create digital marketing programs where women are the primary target market. As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human. Like my many manuscripts, my life is a work in progress.
TWIST IMAGE | SATURDAY, APRIL 28, 2012
[Marketing] The Panic Over Pinterest
According to the article in the newspaper: " meteoric growth for the overnight app sensation slackened, according to two market-research firms. market research. By the time you read this, Pinterest may be doomed. Did you detect the sarcasm in that statement? Two nights ago at Social Slam in Knoxville, Tennessee, I got asked if Pinterest is the hottest thing since. " So, that's it? We've already fallen out of love with Pinterest? The image-bookmarking site and social network drew 18.7 million unique visitors in the U.S. in March, compared with 17.8 What's the trick?
JEFF KORHAN | MONDAY, AUGUST 4, 2014
[Marketing] How To Finish Projects Faster with Kanban
About the Author: Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast. 'Have you found the perfect productivity tool for finishing more projects – and more quickly? ve recently become reacquainted with one that is proving to not only improve productivity, but confidence too. Isn’t that what every process should do? Kanban is a Workflow Improvement Tool. Kanban is a tool that was developed within Toyota to accomplish what is often known as lean manufacturing.
ENGAGING BRAND | WEDNESDAY, JANUARY 15, 2014
[Marketing] The Only 2 Critical Decisions You Need to Make in Business
for each time that is given as the reason they are not embracing social marketing or focusing in on who their customers are or what will drive future sales growth.etc etc. That you know what is your market, what you offer and the values that you will express even when that makes a decision unpleasant. Busting the Myths of Tradition and Social Marketing. 'I want to talk about decision making because the more I work with business teams the more I feel this is holding businesses back from achieving their aims. wish I had a pound (or euro, or dollar, etc!) What is critical?
GEOFF LIVINGSTON | FRIDAY, JANUARY 25, 2013
[Marketing] Awakening from Delusions of Grandeur
With no hard deadlines or need to market publicly declared personal projects, I am free. Image by alshepmcr. It’s a strange world we live in online. Delusions of grandeur call, singing like that sweet Siren in the midst of the sea. To win, we must appear like we are Doing Important Things, but in the end we find our lives dashed on the rocks. I’m speaking about the competitive rat race to see who can get the most social media rock star badges; keynotes, books, followings, awards, blog mentions, yeah! have to admit, I got caught up in this hooplah again during the past year.
PUSHING SOCIAL | WEDNESDAY, MARCH 30, 2011
[Marketing] Finally, A Kick Ass Blogging Idea List Without The Usual Suspects
Ted.com – Ted has cornered the market on inspiration and innovation. Let’s take a field trip outside of the “blogging-about-blogging world. Us bloggers are obsessed with cataloging and celebtating our heroes. However, the lists are starting to get a little stale. It’s not because the top blogs are resting on their laurels, it’s because the list-makers are getting lazy. All of the lists have the usual suspects and they attract massive attention, but sipping from the same watering hole can be dangerous (even stupid). Also take a look at their website. HBR doesn’t teach this.
BILL HARTZER | TUESDAY, APRIL 24, 2012
[Marketing] Search Engine Optimization Tip: Your Heading Tags Should Include your Keywords
Talk to someone who has over 10 years of website marketing experience who can steer you in the right direction, not just someone who is going to try to “sell you” search engine marketing or website marketing services. Lately, it seems as though many people have been concerned about over-optimization when it comes to search engine optimization of their web sites. Rightly so. There is some concern, especially since Google has been testing the over-optimization filter yet again. These are the headings for the body of your web page. contact-form-7].
JAMIEBECKLAND.COM | TUESDAY, OCTOBER 5, 2010
[Marketing] Curation Makes the Difference, or Why Seth Godin is (Finally) Wrong About Something
Curation Makes the Difference, or Why Seth Godin is (Finally) Wrong About Something | Jamie Beckland Jamie Beckland Emerging Media Strategist – Erstwhile Dancer – Digital Roustabout – Armchair Economist – Traveler Home About Contact Mar 20 2010 Curation Makes the Difference, or Why Seth Godin is (Finally) Wrong About Something Published by jamie at 2:36 pm under social media , technology #Curation makes the difference - why #SethGodin is (finally) wrong about something #marketing Seth Godin has an interesting post about the rise of “drive by culture.
BILL HARTZER | MONDAY, DECEMBER 14, 2009
[Marketing] Top 10 Public Relations Blunders of 2009
It seems like a marketer’s dream, but Advertising Age reported it as “an unmitigated disaster” when millions downloaded the coupon, and the company could not fulfill consumer demand and “actually had to rescind the offer.” I always look forward to the end of the year. Not only is it a great time to look back at all of the good things that happened during the past year, but it’s also a great time to look at your mistakes. also love to look at the mistakes of others: so I don’t make the same mistakes. Military’s Flop of a Photo Op. ABC News reported that N.Y. Times. Disconnect.
ENGAGING BRAND | SATURDAY, JANUARY 19, 2013
[Marketing] Ways to Use Google+ Hangouts for Business
This post was written by Lior who is a marketing advisor to a shopping cart abandonment service for ecommerce companies and also works with a company who developed a Passbook app to get notification about suspicious credit card charges. 26 SEO Tips From the State of SEO and Internet Marketing Seminar. One of the most useful and underutilized tools offered from Google is Google Plus Hangouts. Hangouts are free and easy to access from a Google account, making it a versatile and flexible tool for businesses. Share Documents During Google Plus Hangouts. Find New Customers on Hangouts.
KIKOLANI | FRIDAY, JANUARY 13, 2012
[Marketing] Fetching Friday – Resources Mashup & Unseen Sea
How to Strategically Dominate the Facebook News Feed – Facebook engagement is the secret sauce for Facebook marketing. Essential Google+ Features for Marketing Your Business Online – If you think Google+ is a fad or a failure like Buzz/Wave etc. Here are a 6 tips to jump start your Google+ business marketing campaigns. What Google Personalized Search plus Your World Means for Marketing – Here are some observations for you as a marketer as it relates to Google Personalized Search and more specifically, the recommended personal and brand pages.
PUSHING SOCIAL | WEDNESDAY, JULY 14, 2010
[Marketing] 7 Not So Obvious Ways to Earn Your Readers Trust
This is the #1 reason why top online marketers aren’t worried by FTC testimonial regulations; simply, they’ve always be open with their readers – they never required a law. So many marketers I see out there who rush to monetize their readers without giving much thought to longevity. firmly believe that anyone who is looking to profit off of the internet needs to spend a considerable amount of time first developing their voice and tone so they can easily build trust with their target market. Share Email This Listen here Focker…This is the Circle of Trust.
FIREBELLY | WEDNESDAY, OCTOBER 9, 2013
[Marketing] Obamacare And Social Media: 5 Must-Reads
By Chris Miles Rolling out with the official opening of the new federal health care exchanges is a significant marketing campaign by the White House to inform and get people signed up for health insurance. Part of that marketing campaign is a social media push, designed to be cool and sexy. 'The Patient Protection and Affordable Care Act (aka Obamacare) health insurance exchanges have opened and social media is being used to both promote and debate the new law. Read all about it below. GetCovered Obamacare Square: Health Care Tries to Go Viral.
KIKOLANI | MONDAY, OCTOBER 22, 2012
[Marketing] Show Me The Money – Top 5 Google AdSense Alternatives
As a blogger in a competitive and increasingly saturated market, it can be hard to continually create magnetic content, build a community and increase your skill level. ClickBooth (also known as CB), is one of the few ad networks that can genuinely claim to offer industry-high payouts, due to their focus on affiliate marketing. This is a guest post by Jacob E. Dawson. There’s something you should know: AdSense isn’t the only option for earning advertising revenue out there. Minimum Monthly Impressions: 50,000. Revenue Share: 75%. Minimum Payout: $20 (Paypal). Adbrite.
LOUIS GRAY | THURSDAY, MARCH 10, 2011
[Marketing] Real Valley Stories: You Stay, Your Boss Has to Go
He had a hard time reconciling what the company said it did with what my colleague and I spent the most time doing - including our site rankings, IPO market predictions and the occasional interview with an industry luminary, like one I did with Scott Gannon, the then director of ecommerce at IBM. The new hire, a VP of Marketing, had apparently heard I had done some successful things even though our venture had practically flat-lined. Editor's Note: Part three in an irregular series of stories from my 12 years in Silicon Valley. For the most part, my classes were in the morning.
STEPHEN P SMITH | THURSDAY, MAY 27, 2010
[Marketing] The One-Page Action Plan
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! Here is a practical process that you can use to keep your creative momentum going and bring your ideas to life: 1.
STEPHEN P SMITH | SUNDAY, JULY 18, 2010
[Marketing] There is a Light at the End of the Tunnel,
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! Now it appears that a free blogging platform has been taken down by its hosting provider on orders from the U.S.
STEPHEN P SMITH | SATURDAY, JULY 31, 2010
[Marketing] Take the GTD IQ Quiz
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! This is my result: You’re a GTD Visionary/Crazy-Maker On the positive side, you’re a Visionary. click here!)
STEPHEN P SMITH | WEDNESDAY, AUGUST 11, 2010
[Marketing] 95 Tips on Work/Life Balance
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! contributed a tip (#11) “ Balance Through Productivity “ Powered by ScribeFire. What is this RSS?
STEPHEN P SMITH | SUNDAY, AUGUST 15, 2010
[Marketing] Moleskine Accessories
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! Definitely worth a look! So I created a list of objects, persons, things, etc. and a list of styles, adjectives, etc.
STEPHEN P SMITH | FRIDAY, SEPTEMBER 10, 2010
[Marketing] Productive Magazine Issue 5 : : …words
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! Magazine #5 available! Miguel Guía interview about art, passion, habits and more! It’s a free download!)
TWIST IMAGE | FRIDAY, JULY 19, 2013
[Marketing] YouTube. Then What?
It''s a pretty amazing story and will give you some amazing insights into making ideas happen, smart marketing, overcoming challenges. 'Sit back, relax and watch this. As few months back, Kevin Rose (ex- Digg now at Google Ventures ) recorded an episode of Foundation with YouTube co-founder, Chad Hurley. and what a little bit of luck can do. foundation. google ventures. kevin rose. youtube. chadhurley digg foundation googleventures kevinrose youtube
TWIST IMAGE | SATURDAY, NOVEMBER 23, 2013
[Marketing] A New Golden Age For Television
'Brands are all hot over the Internet and digital marketing, but is television entering into a new golden age? If you''re in the media and marketing business, you should spend a few minutes watching this: Tags: amc. digital marketing. From a purely content and technology perspective, there is no doubt that television has evolved at a rapid pace in the past decade. Some might argue that this was a needed shift in a world where the Internet has captivated the world''s attention, while other''s might argue that this is the natural evolution of the medium. boardwalk empire.
KIKOLANI | MONDAY, SEPTEMBER 24, 2012
[Marketing] How to Leverage the Potential of Blogger Outreach
think of blogger outreach not from the perspective of an online marketer, but somebody who actually wants to strike up a conversation with the best in the field. Twitter let’s you do so many things and apart from all the micro blogging and social media marketing that it helps accomplish, it also helps you find the link building opportunities that you are searching for. After all, internet marketing is not just about link building is it? How to Become a Local Business Marketing Expert as a Blogger. What is Blogger Outreach? Photo Credit: Kenneth Yeung on Flickr.
ENGAGE | FRIDAY, SEPTEMBER 26, 2014
[Marketing] “’Native Advertising’ as a Term is Crap”
'It was early on Wednesday morning, and Content Marketing World wasn''t quite buzzing yet. The panel had some heavy-hitters, and I couldn''t wait to hear their perspective on the term and practice that we, as content marketers, have been buzz-wording all year. Native advertising’ as a term is crap,” said Stacy Martinet, Chief Marketing Officer of Mashable. The panel went on to say that last year, ‘content marketing’ was the previous year’s ‘social media,'' and that this year, ‘native advertising’ is last year''s ‘content marketing.'' My heart sank.
SPIN SUCKS | THURSDAY, SEPTEMBER 9, 2010
[Marketing] No Place Like Home: Is Facebook the Wizard of Your Oz? | Spin Sucks
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 09 2010 No Place Like Home: Is Facebook the Wizard of Your Oz? Market-driven prices that make your customers know they are receiving great value from you. But we must be careful not to let Facebook become the wizard of our Oz. Facebook, Facebook, Facebook.
TWITIP | WEDNESDAY, MARCH 17, 2010
[Marketing] One Name or Two? Let's Find Out
have a second account for my business, which I keep strictly professional, where I tweet about Social Networking and Marketing. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Nathan Hangen @nhangen One Name or Two? Let’s Find Out 12 I was asked recently about the task of managing multiple Twitter accounts and if it’s better to use your own name or an “imaginary name. Too many people treat Twitter with black and white answers… with absolutes.
WAXING UNLYRICAL | THURSDAY, MAY 5, 2011
[Marketing] Public Relations and the Rebirth of Storytelling
There are times I think, following Apple and Disney, it’s like they’re putting on a marketing clinic. They Brewer is some sort of PR, Marketing, Social Media person who makes hats or something. Guest post by Davina Brewer. As a PR pro, one of the things I’ve liked best about this social media movement is the rebirth or revival of storytelling. Banishment of the Business Barf. Down with buzzwords , no more word vomit. UnSucking of the corporate babble. Back to basics , we’re trying to tell real, human stories again. It’s not all about you. Is it? Where. factors.
SPIN SUCKS | MONDAY, MARCH 19, 2012
[Marketing] Videos Done Right: Dollar Shave Club & Invisible Children
If you’re a PR or marketing professional, creating videos for the web is your new reality. Today’s guest post is written by Gregg Jaffe. March 5, 2012. day that will live in vidfamy (patent pending). That’s the day startup Dollar Shave Club and NGO Invisible Children enchanted the web and the world by using video to deliver their messages – both quickly achieving the Shangri-la of web cred – “going viral.”. Clients want videos and they’re coming to you demanding the next big sensation. The Dollar Shave Club. They’ve made you love them for being the underdog. So What?
CONVINCE & CONVERT | SUNDAY, OCTOBER 2, 2011
[Marketing] The Power of Consumer Choice Drives Social Media Importance
It shouts not only the benefits of being unique, but that businesses must inexorably retool to serve this new “weirdness” because the “mass” market has essentially disappeared. ” elitism that I suspect won’t be fully clenched to the bosom of flyover state marketers. For a more considered, practical book on niches and the granularity of modern business, I recommend Kelly McDonald’s How to Market to People Not Like You. That means that marketers evangelize this particular weirdness to those who might be entranced by it.”
VIPER CHILL | TUESDAY, OCTOBER 1, 2013
[Marketing] How to Make Google Look Stupid (And Why I Love the NSA)
When I turned down Viral Marketing for Dummies with Wiley last year, I told myself that there would one day be another time and a place for me to write a book. Today Alex is launching a really awesome WordPress plugin called ‘ SEO Zen ‘ Now, Alex has launched a lot of things in the marketing and SEO world that I’ve never shared here (but have purchased). 'The N ational S peakers A ssociation has to be one of the best run organisations in the whole of America. Huh, you thought I was talking about the government agency spying on the world? Aaaah my bad.
SPHINN | THURSDAY, SEPTEMBER 23, 2010
[Marketing] Danny we had a discussion on that post as well. If you want to.
SPHINN | FRIDAY, SEPTEMBER 24, 2010
[Marketing] Yep, saw your comments Andy. Maybe I'll play with that, but I.
SPHINN | FRIDAY, SEPTEMBER 24, 2010
[Marketing] That's the core issue to me. Google says do content, and yet you.
ENGAGING BRAND | WEDNESDAY, JANUARY 27, 2010
[Marketing] Ideas - Protected species of business
Ed Hardy Shirts on Show 300 - Facebook Marketing spyseo on Show 300 - Facebook Marketing Small Business Answering service on Putting the Wow into Customer Service Small Business Answering service on Customer Service and the Fred Factor Krishna De on Show 300 - Facebook Marketing LOGO DESIGN on Whats Missing in Your Logo? Show 301 - How Risky is Risk Show 300 - Facebook Marketing Show 299 - The 24 Hour Customer Do we need a new style of citizenship? Ideas are the fuel, they are the heartbeat of a company. Ideas are the fuel, they are the heartbeat of a company.
JANET FOUTS | WEDNESDAY, AUGUST 10, 2011
[Marketing] A lesson in social media management for PR
Whole Foods teamed up with Halal food brand Saffron Road to promote targeted products on their web site as well as some giveaways of coupons and gift certificates on their web site in their first Ramadan marketing campaign. Our company statement addresses it too: Whole Foods Market is NOT canceling our current halal promotion, which is centered around the timeframe of Ramadan. You may have been watching one of those PR nightmares in progress, this time with healthy food giant Whole Foods ? So far so good right? The feedback on the Whole Foods blog is overall positive and friendly.
JEFF ESPOSITO | MONDAY, SEPTEMBER 17, 2012
[Marketing] Optimize, a [VIDEO] book review
You should read this book if: You are new to content, social, or search marketing. A few weeks back the folks over at Wiley passed me a copy of Lee Odden’s Optimize to do a video book review. The book itself is an outline for using content, social media and search engine optimization together to maximize success. Kind of like a big gooey PB&J sandwich. My full review is below: This post contains video, click here if you are having trouble viewing. You are thinking about building out any of those programs. You are in one of these disciplines and are looking to add to your mix.
THE RELATIONSHIP ECONOMY | MONDAY, MAY 6, 2013
[Marketing] It’s Time To Jump Off The Wheel
The truth is what was true about markets, business, value creation, management, organizations and most importantly what was meaningful to the human network is no longer considered the truth. 'Everyday people go into the “job cage” and jump on the same wheel they ran on the day before. Management measures the output of all the wheels collectively then attempts to optimize each wheel to improve the whole. What management doesn’t realize is that by tinkering with each wheel they are sub-optimizing the whole. The “job cage” is the environment we are bound to work in.
THE RELATIONSHIP ECONOMY | WEDNESDAY, APRIL 17, 2013
[Marketing] Businesses Are Measuring The Wrong Things
As markets matured organizations realized that a customer satisfaction was important to financial performance. 'How does a business know if it is doing well? Some people would say it is the measure of profitability. Others would say the health of the balance sheet while others might say the stock price over time. Most everyone would chose some financial measure to determine how well and organization is doing. But those are the wrong measures for these times. Early in the industrial era what mattered was the organizations financial performance. So everyone tried to improve quality.
BILL HARTZER | TUESDAY, JUNE 5, 2012
[Marketing] A Social Media Game-Changer? Facebook Quietly Launches Promoted Posts
Although that may be useful if you’re looking for a new roommate or on a job search, it also opens the door for further infiltration of our news feeds with marketing material. Christopher Wallace is Vice President of Sales and Marketing for Amsterdam Printing, one of the nation’s largest providers of promotional products for businesses large and small. For any business or organization using a Page rather than a personal ‘profile,’ the change occurred quietly. Facebook isn’t reinventing the wheel here. Social Media
JEFFESPOSITO.COM | WEDNESDAY, OCTOBER 27, 2010
[Marketing] Picking a new social media monitoring service
With unlimited users, the tool can easily be shared with multiple parties including customer service, product marketing and the communications team. Cheers, Teresa Teresa Basich Content Marketing Manager Radian6 [link] @TransitionalTee jeffespo Hi Teresa, No problem, I was very happy with the tool and the widgets are awesome. My search did not incorporate everyone in the market. Therefore, M¦ Buzz entered into the social media monitoring market via a partnership with Techrigy SM2 in April 2009. With Radian6, adding sentiment to posts, Tweets, videos, etc. Thanks!
MINDJUMPERS | MONDAY, JULY 26, 2010
[Marketing] Can an Unknown Brand Become Word of Mouth? | Mindjumpers
The Indonesian headache reliever brand Dumin was introduced at the market year 2005. Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved » Can an Unknown Brand Become Word of Mouth?
MINDJUMPERS | WEDNESDAY, AUGUST 11, 2010
[Marketing] Viral Video Ad Update: Hip Hop Hamsters Closing In On Old Spice
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « The Business Behind Facebook Five Digital Channels For Word of Mouth Marketing » Viral Video Ad Update: Hip Hop Hamsters Closing In On Old Spice Posted by Jonas Klit Nielsen Aug 11th, 2010 Tweet Old Spice owns the spot as the top Viral video Ad right now, but the gap is closing in – it’s the hip hop hamsters. Little less than a month ago, I was standing on a parking lot in San Diego. Our rented car had broken down, I really liked that car, a mid size Dodge. Now to the POINT.