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  • GEOFF LIVINGSTON  |  WEDNESDAY, JANUARY 14, 2015
    [Marketing] Stumbling Into the Wearable Media Era
    But in the short term, the market will continue experiencing an awkward phase befitting a medium that is not ready for prime time. Marketing audio CES future gear Glass Google Talk media podcast Samsung siri watch watches wearable The near future of media is wearable, at least if you watched any of the news coming out of CES. Consider the intrusionary nature of Google “ Glassholes “, or the many awkward apps developed for bulky and somewhat unfashionable smart watches. The world is stumbling into the wearable media era. The Near Future of Media from Geoff Livingston.
  • T2 SOCIAL  |  TUESDAY, APRIL 29, 2014
    [Marketing] Turning Big Data Into Smart Data
    If you’re wondering what exactly a content strategy is, and how it differs from content marketing, click here. Your content marketing is the process of leveraging that connection in order to acquire new customers. For the first time in the history of marketing and advertising, we do not need to wait for a campaign to conclude in order to see our results and optimize a program for better performance in a future campaign. Big data is an exciting concept and we hear a lot about it, but we need to get our data working towards achieving business goals. Content Strategy.
  • KIKOLANI  |  MONDAY, MAY 24, 2010
    [Marketing] Income Blogging Guide Course Review
    In addition to the set lessons, there will be bonus lessons sent at appropriate times throughout the six months, such as a professional article marketing course or other methods to getting highly qualified traffic. I have been contacted by several people in the last few months for reviews on various hosting services and make money online products. I’ve declined many because I really don’t feel comfortable writing about something that I can’t even sample, or when I do sample it, feel that it doesn’t meet up to the expectations the sales pages’ set for it.
  • JEFF KORHAN  |  WEDNESDAY, FEBRUARY 17, 2010
    [Marketing] My 27 Favorite Blogging Tips - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Unconventional Measures Give You An Edge | Main | How To Attract the Right Customers with Social Media » February 17, 2010 My 27 Favorite Blogging Tips Ideas, Organization, and Writing (1-13) Links and Tags (14-19) Comments and Community (20-27) Don't force an idea.    If it's not happening, that idea is not ready.    Move on to another. Trust yourself and the idea will come. Shorter is always better.  Use it sparingly.
  • WEB METRICS GURU  |  MONDAY, AUGUST 29, 2011
    [Marketing] Take me to the SONAR.ME
    Links – Using specialized links on Twitter and live marketing to track marketing effectiveness. I spent 3 hours tonight learning a bit more about SONAR.ME at SONAR’s headquarters in Chelsea, NYC. Sonar.me is a iPhone/iPad application that allows you to check in to a location in Foursquare, Twitter and Facebook, all at once.  In addition, it has the ability to cross-relate your check-in with other people you may be connected to on your social graph, or should be connected to. Analytics being used by SONAR.ME. In addition to Mixpanel (Mobile activity). SONAR.ME sonar.m
  • FRESHNETWORKS   |  TUESDAY, OCTOBER 7, 2014
    [Marketing] Changing consumer expectations force automotive brands to become more agile
    This is more commonly seen in growth markets, for example 61% of Chinese consumers would buy a car online compared to 34% in the US. According to Volvo’s senior vice president of marketing, sales and customer service “the move is part of plans to create as online ecosystem that aims to make the process of shopping for, buying and owning a Volvo easier“. As technological innovation continues to disrupt industries and consumers’ expectations continue to rise, businesses are constantly looking at ways to quickly to keep up with consumer’s rapidly changing behaviour.
  • WRITTENT BLOG  |  TUESDAY, DECEMBER 31, 2013
    [Marketing] Happy New Year 2014!
    Your feedback has helped us develop custom-built solutions to help small businesses reach their marketing goals, at prices you can afford. appeared first on Inbound & Content Marketing Hub. image credit: FreeDigitalPhotos.net. From the bottom of our hearts, we’d like to wish you a happy, healthy, and prosperous New Year! At Writtent.com, 2013 was a truly awesome year. We worked hard to build an awesome team of talented experts, and rolled out an all-new line of products. Most of all, we’d like to thank you for an opportunity to serve you this year. The Writtent Team.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JULY 8, 2010
    [Marketing] The Influence Project, I Spoke Too Soon…
    marketing strategist. by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Something I wrote about yesterday. blogger.
  • LOUIS GRAY  |  TUESDAY, JANUARY 4, 2011
    [Marketing] We Need a Tech Intelligence Bubble - Value Going Viral
    I've enjoyed using Buzz and the social elements of Google Reader, but just because there is a successful company in one market doesn't mean you have to be in that market. One of the more interesting things, at least to me, that came to mind when highlighting the top ten Web services I used last year was how boringly mundane and adult some of them were. But the issue is not so much that I've gotten old and stodgy, only that in a recursive state, sites that have value deliver value. The value of Redfin and Zillow is that I can be a smarter homeowner or buyer. Facebook is what it is.
  • WAXING UNLYRICAL  |  SUNDAY, MARCH 20, 2011
    [Marketing] Weekly Roundup: The Really Useful Edition
    Recipe for successful blog marketing & SEO at TECHmunch Austin 2011 , by Lee Odden. Why: Lee could pretty much read the phone book and I’d listen, but this is an incredibly simple and effective deck and post on the right way to start, produce and market a blog. 4. What with birthing a new blog , helping a new client get started on their digital initiatives and attending the Google for Nonprofits event this week, I had a ton of useful information coming my way. Spinning wheel, meet head. So this week’s roundup consists of posts I’ve found really useful.
  • CONVERSTATIONS  |  WEDNESDAY, APRIL 30, 2014
    [Marketing] Work With Us on Our Bigger Projects?
    Marketing. The types of projects we do with small businesses at SmallBizTracks falls into one of three levels of customization: Basic, Advanced, or Master. When we scope the work of a Master Level project , we occasionally look for freelancers or contractors to do some of the customizing. These projects might encompass work on the web or mobile, print or design, or on location. Depending on the scope of these bigger projects , we might bring on freelancers and contractors from any of these fields:  Copywriters. Web Design. Display Merchandising. Graphic Design. WordPress Developers.
  • LOUIS GRAY  |  THURSDAY, NOVEMBER 4, 2010
    [Marketing] Buzzooka iApp Enhances Google Buzz Mobile Experience
    Disclosure: I am vice president of marketing for my6sense. One could be forgiven for thinking all the development around the Google Buzz app ecosystem is weighted heavily toward Android. Sharing a corporate parent, integration between the two platforms, tapping into Google's location and maps database, and the close integration with Gmail besides has made the two a good pair. But there's still a ton of folks out there on iPhones and other Apple devices who have made Buzz part of their social experience. It even offers the option to pull down to refresh.
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 22, 2010
    [Marketing] Customer Service, Social Media and Email: Data and Tips
    Tags: CRM Customer service Email marketing
  • SOCIAL WAYNE  |  SATURDAY, FEBRUARY 19, 2011
    [Marketing] Day 19: People of color impacting the social web – Donald Harris #28DaysofDiversity
    For the last couple of years I have been working at Dell as an Inside Sales Rep. I was promoted to the Social Media Marketing Department for the K-12 arena. We need to leverage digital media and social media to tap into the insights, knowledge and experiences of people from a wide variety of backgrounds including: arts, education, entertainment, marketing, science, anthropology, sociology and, of course, technology. As we all know, February is Black History Month. Each post will include a picture, bio, two links from the selected person and this paragraph. My other love is gaming.
  • JEFF KORHAN  |  FRIDAY, JULY 22, 2011
    [Marketing] Google Sees a Web of People
    As a marketer, you know that when it comes to business today the web is central.  It’s a web where Google controls nearly 65% of all search results. Google VP of Social Vic Gundotra admits that a web of pages is nothing without the context of the people associated with them. If you have time to watch the 30 minute video above, you will gain some valuable insights about Google’s future plans for their suite of services. That alone is why they have my attention – and why I am sharing my insights from this video interview. Collaborate with Your Customers and Clients.
  • ABSOLUTE PA  |  THURSDAY, OCTOBER 4, 2012
    [Marketing] Free Webinar: Unlock Your Twitter Brilliance
    By the end of the session you’ll understand how to take your Twitter marketing up a gear in a strategic way that takes LESS time while INCREASING your engagement and RAISING your profile. When: Wednesday 17th October. Time: 7.00pm UK (11am Pacific, 2pm Eastern, 8pm Central Europe). Where: Online – LIVE. BOOK YOUR PLACE HERE. Do you want less Twitter, more results? If the answer is “Yes!” These issues block them from making the right connections, finding clients and business opportunities, and sharing their brilliance with the Twitterverse. BOOK YOUR PLACE HERE.
  • WAXING UNLYRICAL  |  TUESDAY, DECEMBER 21, 2010
    [Marketing] 7 Reasons To Add Amplify To Your Social Networks
    The Obligatory New Year’s Resolutions Post | Marketing, Public Relations and Social Media Blog | Atlanta, GA says: December 29, 2010 at 5:07 pm [.] Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? My friend (and client, but he’s a friend first) Shashi Bellamkonda is, I think, genetically-wired to try and talk about new things – no doubt why he’s Network Solutions’ “social media swami,&# and he mentioned it. So of course I checked it out. Just why do I love Amplify so? 1. Etiquette?
  • PROBLOGGER  |  TUESDAY, JANUARY 27, 2015
    [Marketing] Going from a Blog to a Vlog: What the Big Companies Can Teach Us
    The move online from only having a blog for your online marketing is, of course, one which has long since been abandoned. trend towards video, with YouTube leading the way, has lead to the rise of the vlog as the next big thing in content marketing. With a target marketer of nearly always active millennials, with short YouTube attention spans, and a product that is best with constant promotion, Red Bull have turned to the power of LOTS for their vlogging. Those with a youth market need to help foster a community, and the comments section is where that happens. VIEWS.
  • SOCIAL MEDIA MARKETING  |  SUNDAY, MAY 30, 2010
    [Marketing] Taking a Moment
    Marketing campaigns march on - day in, day out, week after week, every year. It's how the business world has functioned and what we've been driven to expect, based on product lifecycles and necessarily limited marketing budgets. Yet for all of the effort that goes into each, they have a finite existence. Sometimes it's a few weeks, other times, it's a few months. But the reality is, campaigns die. Sometimes we remember them; many times they're eminently forgettable. This is neither good nor bad; it's just the way it is. We are the Dead. Image credit: Fr Antunes (Flickr).
  • WRITTENT BLOG  |  TUESDAY, DECEMBER 10, 2013
    [Marketing] Welcome the New Writtent.com: We Create Content that Works!
    You don’t need weeks and thousands of dollars to spend on a content marketing strategy. appeared first on Writtent.com: Internet Marketing Blog. Great news! At Writtent.com, we just had an update! We’ve rolled out new, awesome features and products.We have a great team and a great product to back us up. This This is something I’m immensely proud of as the Founder. First, First, I want to thank every one of my team members who put in sleepless nights to make it happen. At Writtent we create high-quality, engaging content that’s ready to scale. At Writtent – we can do it!
  • PR AT SUNRISE  |  TUESDAY, NOVEMBER 30, 2010
    [Marketing] SEO for PR Dummies
    The amount of time required to see results of search engine optimization work range anywhere from 30 days for existing sites in local or niche markets, to six months for new websites in a competitive national/global market. Ryan Malone has over 10 years experience in digital, with a background in mobile, web and search. If you have a website, or have been given charge of your client’s website traffic as part of your broader PR responsibilities, then you know all too well the importance of ranking high in search engines like Google, Bing or Yahoo. Can a no. Follow @propellergroup.
  • ENGAGING BRAND  |  SUNDAY, JUNE 22, 2014
    [Marketing] How to Make Social Strategy Work For Your Business
    It needs to be based on a desire to connect; ideas to market, market to the ideas and customers to fulfilling their needs. “What you too?” ” Most friendships start with this response. Humans connect with people with shared interests, shared connections and shared emotions. Sharing is more than links. The link is the demonstration that a brand understands. The link is the vehicle to offer the hand of friendship. But it is only the offer… the link must deliver for brand friendship to develop. You would feel disappointed. You would feel let down. Tweet this ).
  • IT'S JOSIP NOT JOSEPH  |  WEDNESDAY, JUNE 9, 2010
    [Marketing] How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 5 of 5)
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 What a ride it’s been! Alas, here it is. Or wait, is it social networking?
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JUNE 24, 2010
    [Marketing] Will Gen-Y Be The Green Generation?
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Hurricane Katarina, Haiti earthquake and the 2004 Indian Ocean tsunami.
  • IT'S JOSIP NOT JOSEPH  |  WEDNESDAY, JUNE 30, 2010
    [Marketing] As Life Moves Beyond Web 2.0…
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 And I must say, I came up with some pretty interesting ideas.
  • IT'S JOSIP NOT JOSEPH  |  WEDNESDAY, JUNE 30, 2010
    [Marketing] As Life Moves Beyond Web 2.0…
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 And I must say, I came up with some pretty interesting ideas.
  • WHAT SPINKS THINKS  |  THURSDAY, NOVEMBER 18, 2010
    [Marketing] A New Blog for a New Phase
    That was the tagline I chose for my blog when I started it in January, 2009. I was still in college, still unsure about what I wanted to do professionally, didn’t know much about marketing and never expected anything to come out of writing my thoughts online. The marketing and social social media world is in a new phase too. “A fresh look into social media…&#. Looking back now, starting this blog on that day was one of the best decisions I’ve ever made. Photo cred: Josh Liba. So why the change now? What’s different? Thanks for bringing me this far.
  • WHAT SPINKS THINKS  |  THURSDAY, MAY 7, 2009
    [Marketing] Developing a Community On and Off Campus
    The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals Developing a Community On and Off Campus This is a guest post by Stuart Foster, a marketing consultant in the Boston area. He specializes in brand management, social media, and blog outreach. He authors a blog at Thelostjacket.com. Photo cred: Alisa Ryan Colleges have a built in vibrant community on campus. They have varied interests, participate in multiple things and often are socially aware. Aren’t those some of the hallmarks of a great community? Need an internship? Where do you go look?
  • SOCIALFISH  |  TUESDAY, FEBRUARY 5, 2013
    [Marketing] 7 MUST READ STORIES THIS WEEK
    Strategic social offers high-value, high-risk change by aligning the organization with emerging markets and generations. Here are a few posts you should not miss this week, on all kinds of top-of-mind social topics, as well as some just great reads. Engage or Die – the fate of associations and nonprofits…  (Mark Tobias) – I’m meeting Mark for  coffee this week. You’ll see from this post that we sign from the same hymn sheet … The value is not in association anymore, but in engagement and service. You’re not solving the problem. That gets old.
  • THE WAY OF THE WEB  |  FRIDAY, OCTOBER 7, 2011
    [Marketing] What really ended EMAP’s golden days?
    As any blogger will tell you, bespoke quality content is incredibly labour-intensive with low margins, and the rise in content marketing is due to the fact it works extremely well for business which have products to sell. More and more businesses are realising how useful content marketing can be, which is great for me as a consultant in that field, but not good for magazines, which are going to increasingly be cut out of the loop as middlemen unless they can build their own value as arbiters of taste in a cost effective way which includes social signals and added value.
  • PAMORAMA  |  THURSDAY, JANUARY 28, 2010
    [Marketing] Pope to Priests: Thou Shalt Blog
    pamorama marketing, life, social media Home About Bookshelf Links Contact Pope to Priests: Thou Shalt Blog by Pam Dyer on January 28, 2010 Share You know the old marketing adage: Go where your customers are. Photo: [link] / CC BY-NC-ND 2.0 ) Tagged as: Blog , Catholic Church , Facebook , Pope Benedict , Social Media , Website , YouTube [link] Vote on this article at blogengage.com Pope to Priests: Thou Shalt Blog… You know the old marketing adage: Go where your customers are. Pope Benedict XVI has apparently taken this to heart. He obviously has every corner covered!
  • DIVA MARKETING BLOG  |  THURSDAY, JULY 2, 2009
    [Marketing] Atlanta Women In Social Media Marketing_4
    Atlanta has a lively interactive and traditional marketing community. Where are the women in Atlanta who use social media as a marketing tool? I'm doing what any social media marketer would do reaching out to my network on blogs, Twitter, Facebook, LinkedIn and offline too. Using social media as a marketing strategy for your company/brand or helping clients use social media as a marketing strategy. Check out the other Atlanta Women in Social Media Marketing mini interviews. What does social media marketing mean to you? BUT I wondered. Seriously!
  • PROBLOGGER  |  MONDAY, MARCH 28, 2011
    [Marketing] How a Tiny Blog Landed Guy Kawasaki (and Copyblogger!)
    This guest post is by Danny Iny of Firepole Marketing. Oh, and an exclusive interview on Firepole Marketing. You haven’t heard of Firepole Marketing?! Well, that’s no surprise, because unlike Forbes , Startup Nation, or Brazen Careerist, whose subscriber count numbers in the hundreds of thousands, Firepole Marketing’s subscribers number in just the hundreds—no thousands. So how did a little fish like Firepole Marketing land a giant ocean liner like Guy Kawasaki? On March 8, 2011, Guy Kawasaki released Enchantment , his latest book. Jon Morrow of Copyblogger.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, OCTOBER 17, 2011
    [Marketing] There Is Lots Of Money In That Data
    Hewlett-Packard this month bought Britisih software firm Autonomy, a market leader in unstructured data search, for $12 billion. The collection, analysis   and use of   consumer data is and will continue to both be valuable and yet threatening to privacy and individual preferences.  Think about the implications already being revealed.  How and what you communicate and associate with reflects your character, affinities and values. All of the related data is for the world to see and organizations to use both for you and against you. Data drives everything we know and don’t yet know.
  • TWIST IMAGE  |  TUESDAY, MAY 24, 2011
    [Marketing] LinkedIn, Social Media And Bubbles
    The commentary mostly revolves around this being either a sign of the new apocalypse or what is to be the next great Internet stock market bubble (in some business circles, these are the same thing). Late last week, LinkedIn became the biggest U.S. Internet IPO since Google back in 2004. Everyone from investors to start-up entrepreneurs and media pundits have looked at this deal sideways. It's just hard to imagine that an online social network specifically targeted to the business professional suddenly has a valuation that rivals brands like Tiffany & Co. Times have changed. amazon.
  • CONVERSTATIONS  |  SUNDAY, MAY 13, 2012
    [Marketing] Whistle Stops – 5/13/12
    The 6-Step SEO Audit Every Marketer Should Conduct  via Hubspot. 26 Tips for Success With Location-Based Marketing from Social Media Examiner. Whistle Stops are conversations, eye-openers, or tools representing the brain train discovered while traveling along the Conversphere.  From business to education, life hacks to giving back, these are the posts and links that have in some way grabbed my attention this week! 99% Conference 2012: Key Takeaways on Making Ideas Happe n from Behance. Why Small Business Have A Huge Advantage Over Brands In Social Media  on SocialMouths.
  • SOCIALNOMICS  |  THURSDAY, MAY 29, 2014
    [Marketing] Evaluating Yourself as a Community Manager
    They’re tasked with overseeing a business’s online marketing campaign, fostering customer engagement and doing their best to improve a company’s reputation. Content creation is one of the most important elements of inbound marketing. Quantity and quality of content are equally important in online marketing. Community managers don’t have an easy job. They often have to juggle a lot of tasks, but be able to do each of them is very important in a company’s success. Here are ten ways you can evaluate yourself as a community manager. Survey Results.
  • TWIST IMAGE  |  FRIDAY, JANUARY 17, 2014
    [Marketing] What A Three Billion Dollar Company Looks Like
    Prior to January 14th, 2003 most people knew Fadell as the person that Apple called in 2001 to help design a MP3 player that would work with their iTunes platform, because the company felt that most of the other players on the market were too complicated. Who is Tony Fadell ? He has had many successes. Of course, this became the first version of the iPod. He left Apple in 2008 but re-emerged on the tech scene in 2010 as the co-founder of Nest. Nest Thermostat is the connected thermostat for the home. Both devices have helped usher in The Internet of Things. Billion Dollars. google.
  • ONLINE COMMUNITY STRATEGIST  |  THURSDAY, APRIL 8, 2010
    [Marketing] Community Manager vs. Social Media Manager « Online Community.
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Community Manager vs. Social Media Manager April 8, 2010 in social media | Tags: "10000 words" , community manager , social media manager I was asked recently to share my thoughts on what exactly I do as a Social Media Manager at Capstrat , for a blog post over on 10000 Words. What’s funny is before I even started talking about that, I mentioned the work I did as a Community Manager and before I knew it I was comparing the two.
  • KIKOLANI  |  FRIDAY, NOVEMBER 16, 2012
    [Marketing] Fetching Friday – Resources Mashup & Cedar Breaks
    Business / Marketing. 20 Stats Every Modern Marketer Should See – Need a stat? Here are 20 modern marketing stats you’ll want to keep close by. Here are the important items your freelancer website needs: 14 Online Marketing Wake-Up Calls from @Avinash – Curious to know what makes Avinash Kaushik (Digital Marketing Evangelist, Google) roll out of bed each morning? Cheap Methods for Attracting New Clients – Marketing your skills to the proper audience will ensure at least a couple positive results. The Resources Mashup.
  • TWIST IMAGE  |  WEDNESDAY, MARCH 21, 2012
    [Marketing] When The Going Gets Tough
    We see this in the marketing industry almost daily: a client/agency relationship falls apart, the brand does an agency review and finds a similar company that offers similar services with very similar people, but it's simply a better fit and they all thrive. "This will be my last day shining your shoes." " I like getting my shoes shined. don't do it often enough, but I do my best to keep my shoes (and yes, even my leather sneakers) as clean and scuff-free as possible. My favorite place to get my shoes shined is at the airport. He's never happy. felt very bad. it's you.
  • ONE SOCIAL MEDIA  |  MONDAY, JULY 5, 2010
    [Marketing] Be Cautious when Using Social Media | One Social Media blog
    Share this post Tags: One social media , social media , Social Media for Small Business , social media iowa , social media marketing , social networking One Response to “Be Cautious when Using Social Media&# MITCHELL says: July 15, 2010 at 10:24 pm PillSpot.org. Start a chat | CMS Login « Exploiting social media for raising popularity of your business 3 Noteworthy Trends in Usage of Social Media for Business » Be Cautious when Using Social Media Do you use social media to stay in touch with customers? Be cautious about how you are using it then. High quality drugs.
  • CONVINCE & CONVERT  |  THURSDAY, MARCH 5, 2015
    [Marketing] How to Build Creativity and Self-Expression with Your Community
    My co-author of The Power of Visual Storytelling , Ekaterina Walter, wisely said, “Don’t just create marketing campaigns, build tribes! According to Ian Stewart, VP of global marketing at Converse, it won’t. What do your shoes say about you? If those shoes happen to be Chuck Taylor All Stars, chances are they tell quite a story. In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. Image via Converse. hannah (@ughjinxx) March 2, 2015.
  • MOBILEGROOVE  |  FRIDAY, NOVEMBER 12, 2010
    [Marketing] IMPACT: Freemium App Model Pays Off; Survey Stresses Mobile Shopping Opportunities
    So marketers are gearing up to grasp the holiday shopping opportunity. What about the consumer end of the equation? A new Mobile Marketing Association (MMA) survey of mobile users in the U.S. This survey tells me that marketers have to do more to drive home the point that mobile is central to shopping wisely and well. Marketers are also well advised to make a case for mobile commerce, informing people that they can visit a retailer’s mobile website at the point of purchase and/or pay for items using their phone. Either U.S.
  • SOCIALNOMICS  |  THURSDAY, AUGUST 15, 2013
    [Marketing] 5 Industries Who Need to Step Up Their Social Media
    The general consensus here is that financial institutions don’t need much marketing, because people are going to need a bank regardless. It may seem like the majority of businesses, large and small, are using social media, but there are some industries that just don’t get it. Some of these industries are using it, but not well, while others aren’t utilizing the benefits of social interaction at all. The following industries are massive industries, with thousands of companies within them. Don’t make the same mistake they are, and use social media to your advantage. 1. Construction.
  • FIREBELLY  |  MONDAY, NOVEMBER 28, 2011
    [Marketing] Cyber Monday’s 5 Social Media Must-Reads
    By Joe Ciarallo In anticipation of Cyber Monday, the biggest online shopping day of the year, it is crucial to prepare a communication strategy that will reach people through the noise of Thanksgiving weekend marketing. By Dean Opriasa For marketers, Black Friday and Cyber Monday provide countless opportunities to drive traffic to your website and possibly increase online and in-store sales. Below are 5 social media must-reads (all related to Cyber Monday) that we wouldn’t want you to miss. Cyber Monday Piggybacks On Social Media To Become Top Online Shopping Day.
  • TIPPINGPOINTLABS.COM  |  WEDNESDAY, OCTOBER 27, 2010
    [Marketing] Chart of the Week: The Information Overload Paradox
    The Race to Curate Now, put on your Marketer Hat or your Content Creator Hat again and take a look at the Information Overload chart above. also think you should distinguish between marketing content and non marketing content. You could argue that there is very little content unaffected by marketing being consumed. There is an important distinction to be made between marketing content and non-marketing content I believe that in the new media world (and even under the old journalism models) that all media is influenced somehow somewhere by a brand.
  • ARI HERZOG  |  WEDNESDAY, JANUARY 28, 2015
    [Marketing] What Comes Easy and Natural to You That Others Struggle With?
    After five years self-employed in digital marketing and concurrently serving as an elected councilman, I want to combine my digital and policy lives and help an organization with public affairs. Kathy Caprino believes answering this question helps you understand your greatness and your next life decision. career coach, Kathy elaborates : If you don’t know what you’re great at, you can’t advocate for yourself strongly enough. Your communication style and the way you present your requests, projects, and ideas will be limp and unconvincing. It’s in my LinkedIn summary. Musings
  • ARI HERZOG  |  TUESDAY, JANUARY 22, 2013
    [Marketing] The Thesis Theme is Gone
    When he's not blogging, Ari works with people and brands to improve their digital marketing. I installed the Thesis theme on November 6, 2008. WordPress was new to me that year, having migrated from Google’s Blogspot system a month earlier; and I wanted to display certain features on my blog. didn’t want to spend countless hours learning CSS and PHP programming to do it on my own so it made fiscal sense to pay for a what you see is what you get premium theme. Thesis (and the user community forums) saved me headaches. The first two years were a godsend. knew I wanted a theme.
  • SOCIALNOMICS  |  FRIDAY, JANUARY 4, 2013
    [Marketing] Youtube deletes videos that buy fake views; including Rihanna and Justin Bieber
    Whether it is or not the end of fake views, it’s a great reminder for all of us to focus on what really matters when it comes to video marketing: creating great content. Youtube has finally taken a step further in its war against fake views, deleting thousands of videos that received ‘unnatural’ views during the past few months. Each of these users received a warning email clearly stating that this is a breach of Youtube terms of service and that if they are caught again, their account will be terminated. fromgroups=#!topic/youtube/RTeFVXWsMTs.
  • LOUIS GRAY  |  TUESDAY, SEPTEMBER 7, 2010
    [Marketing] The Future of Search: Personal, Persistent and Implicit
    Stated directly: The traditional search market is powered by one time explicit search. The future search market is powered by persistent implicit search. Disclosure: I am the vice president of marketing at my6sense , which is also a Paladin client. The world of search is changing before our eyes - from one where there is one right answer for all people at a specific instant to another where an answer to one's query can differ based on who they are, their social graph, their location, or even the time of day. What do I mean? For example, take Google Alerts.
  • BRASS TACK THINKING  |  FRIDAY, MAY 21, 2010
    [Marketing] 8 Must-Dos For Aspiring Writers | Brass Tack Thinking
    You spend ridiculous money and time on conferences or seminars to learn marketing skills or sharpen coding chops. Breaking Into The Top 20 Internet Marketers Online With No List =-. Breaking Into The Top 20 Internet Marketers Online With No List =-. You know this, so I won’t waste a post telling you things you already know. Instead, I want to tell you my unabashed truths about what it takes to make writing part of what you do and who you are instead of an accidental task on your list. 1. You make the time to do things that matter, period. Write blog post titles.
  • CONVINCE & CONVERT  |  THURSDAY, MAY 13, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. image via the Bart Simpson Chalkboard Generator ) More from Convince and Convert 7 Deadly Sins of Social Media 7 Secrets to Successful Social Media Farming Teach and then Reap Convince and Convert Recommends Social Media Marketing… Simplified (The Arkayne Blog) How to Introduce Social Media to Your Business (Danny Brown) How Not To Use Social Media (The Arkayne Blog) Tagged as: social media , Social Media Marketing , social media quotes Did you enjoy this blog post?
  • SOCIALNOMICS  |  MONDAY, SEPTEMBER 21, 2015
    [Marketing] Components for a Productive Homepage in 2015
    When choosing a company it is better to monitor the market on a daily webhosting review basis. Before deciding what design to choose, think about your target market and what problem needs to solve. The most intimidating factor in homepage creation is that the first impression about your website is formed within the very first second. Moreover, it is impossible to argue with. Nevertheless, don’t be in despair, the following principles will allow you to become King of the 1 st second. So, pay attention. Usability. Download speed. It depends on the quality of a webhosting provider.
  • KYLE LACY  |  MONDAY, AUGUST 2, 2010
    [Marketing] 10 Reasons Why LinkedIn is Powerful for Branding and Sales
    If your in the market and looking for a job (or employee) then LinkedIn is a powerful source. cLinkedIn is a powerful tool. It incorporates all the features one needs for networking, job searching, sales, and employees. You can also utilize LinkedIn to connect with old friends or colleagues. If you intend to use it for business then other your help to others first. It’ll leave a good impression and well…they’ll owe you one. Let’s discuss in detail the plethora of LinkedIn options. 1. The Events Feature. Never really sure what events to attend pertaining to your industry?
  • CONVERSTATIONS  |  SUNDAY, AUGUST 3, 2014
    [Marketing] Week in Review July 28 – August 2, 2014: Posts and Podcasts
    Icing on the Cake: Merging Social Media and Direct Marketing. Week in Review July 28 – August 2: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks Daily Podcasts. The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. NOTE: Slideshare deck will be posted later today]. ConverStations blog posts you may have missed this week: Learning, Improving, Flow and Focus, Thinking (LIFT Clips). L.I.F.T.
  • FEVER BEE  |  THURSDAY, MAY 15, 2014
    [Marketing] Upcoming Events
    MozCon is 'the' big event for the inbound marketers of the word. We've negotiated a few discount codes for events I'll be speaking at over the next two months.      CMXSummit. New York City ( June 12th - 13th): 300 people. If you build communities for organisations, this is the key event you should attend. It's going to be a collection of terrific speakers giving advice at an advanced level about successful communities. If you only attend one event, attend this one.    Discount code : FeverBee20 (20% discount).     ForumCon. 
  • PROBLOGGER  |  FRIDAY, JULY 5, 2013
    [Marketing] How We Increased Organic Blog Traffic by 203.5% in Less Than 3 Months – And You Can Too
    This is a guest contribution by Kristina Allen, marketing consultant for AdEspresso. This post was written by Kristina Allen, marketing consultant for AdEspresso, a Facebook ads manager that allows you to quickly create and a/b test Facebook ads for maximum campaign results! Over the past couple of months my team at AdEspresso has increased our organic blog traffic by 203.5% and I’m going to share the secret of exactly how we did it! Step 1: Conduct Keyword Research. We used SEOmoz but you can easily get a keyword list using Google’s free Keyword Research Tool.
  • SOCIALNOMICS  |  THURSDAY, JANUARY 31, 2013
    [Marketing] A Tidal Wave of Opportunity for Higher Ed
    Yet when I look at the university websites or the landing pages for the different schools on campus, one piece of technology that is often missing is social media. I’ve been to college websites where the graduate school or the school of marketing and communication have no social media presence whatsoever. The brand you project must be consistent throughout every marketing channel available to use. As I walk around the college campuses I visit, it’s amazing how technology has consumed the student body. Tablets and smartphones are everywhere. How can that be? Is it age? LinkedIn.
  • WAXING UNLYRICAL  |  FRIDAY, OCTOBER 9, 2015
    [Marketing] #measurePR Recap (October 2015): Around the World with #measurePR
    On practical level, big difference is refusal of some – big – markets to give up their AVEs. The October #measurePR Twitter chat (just this past week) was hosted all the way from India (I’m still here!). So it just seemed natural to take a closer look at PR measurement around the world. The guest list: Daniel Tisch of Argyle and past chair of the Global Alliance, Diane Begin of APEX Public Relations and incoming chair of CPRS Toronto, Michelle Hinson of CyberAlert and chair of IPR’s Measurement Commision, and Barry Leggetter , CEO of AMEC. measurePR [link].
  • FRESHNETWORKS   |  WEDNESDAY, SEPTEMBER 24, 2014
    [Marketing] Twitter follows in Facebook’s footsteps with new plans for social e-commerce
    Although just a marketing stunt, Walkers’ Twitter experiment has demonstrated the potential e-commerce benefits to brands. Twitter is preparing to integrate micro-payments on its platform, which will in turn present new e-commerce opportunities for brands. Twitter is testing a ‘buy’ button , which will be located within tweets and will allow users to click on it to purchase the advertised product. Twitter’s move comes hot on the heels of Facebook’s ecommerce strategy, as the social network began testing its own ‘buy’ button in July.
  • CONVINCE & CONVERT  |  WEDNESDAY, FEBRUARY 4, 2015
    [Marketing] Little Things Make a Big Customer Experience Difference
    This video is f rom  Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. Get all JayToday episodes at [link]. When I shot this episode of Jay Today (my thrice-weekly, three-minute video show on business, life, and social media) I was in beautiful Puerto Vallarta, Mexico on the annual Convince & Convert  Team Strategic Planning Session. Each Each year we gather the whole crew together in this giant house and spend two days figuring out our game plan for the next year (and two days drinking margaritas). ” Wow.
  • TWIST IMAGE  |  FRIDAY, JUNE 24, 2011
    [Marketing] The One Thing You Should Pay Attention To
    It feels like Marketers are unprepared. People hated Wired Magazine for saying that "the Web is dead." " Think they were wrong? The article, The Web Is Dead. Long Live The Internet , was published in Wired Magazine in September 2010 and it caused a flurry of conversation (online and off). It's not even a year later and the news item, Flurry: Time Spent On Mobile Apps Has Surpassed Web Browsing , was published on TechCrunch this past week. So, we're spending more time on mobile apps than we are on Web browsing. Still think that the Web isn't dead? foursquare. mobile apps.
  • WRITTENT BLOG  |  MONDAY, OCTOBER 14, 2013
    [Marketing] Business Blogging ROI in 3 Steps: Keep It Simple
    The post Business Blogging ROI in 3 Steps: Keep It Simple appeared first on Writtent.com: Internet Marketing Blog. Measuring the ROI of your business blogging can be difficult at times because of all the factors that come into play. By making regular blog post updates, you’ll get tons of benefits like higher search engine visibility, more inbound links, press mentions, and more! The list can go on and on… Yet, since you are doing business – it all eventually comes down to revenue. What we really should do is focus on actions that potentially generate revenue, and sales…. Leads. 3.
  • CONVINCE & CONVERT  |  THURSDAY, FEBRUARY 28, 2013
    [Marketing] General Electric Pours A Refreshing Glass of Science on Vine
    General Electric Pours A Refreshing Glass of Science on Vine is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. When life gives you lemons, pour a refreshing glass of science. Better yet, tune into six second science lesson from General Electric on Vine. An important message from this video is to leverage the milliseconds to your advantage. How many times did the recorder have to touch and lift their finger off of their smartphone screen? Probably a lot, but that’s what makes it so engaging. About the Jessica Gioglio: Follow @savvybostonian.
  • GEOFF LIVINGSTON  |  MONDAY, JUNE 15, 2015
    [Marketing] 5 Ways Communication on Pinterest Differs
    Because to successfully market on Pinterest, you must act a little differently,” said David Weinberg, CEO and founder of Pinterest marketing firm Loop 88. “It offers a unique visual aesthetic with different uses than other social networks.”. The article cites how VH1 hired influencers to create pinboards for its show “Hindsight.”. “It had 600,000 followers for an influencer-created pin during a single week,” said Tom Chirico, VH1’s vice president of marketing. 4) Promote the Pin. Twenty-eight percent of adult Internet users and 22 percent of the entire U.S.
  • PROBLOGGER  |  MONDAY, APRIL 15, 2013
    [Marketing] How NOT to Send an Email: A Day We’d Rather Forget But a Story We Need to Tell
    also tweeted about it pretty quickly to the ProBlogger account and also added updates to Facebook and Google+. I was also pretty sure I wanted to email those who shouldn’t have received the email – however my reservation was that in doing so we may be accused of pulling the old ‘we made a mistake’ trick that some email marketers do by making a self serving mistake in their marketing. transparent marketing effort and a unprofessional marketing effort. From Shayne : Wednesday the 10th of April 2013 is a day I will never forget. Not good.
  • TWIST IMAGE  |  FRIDAY, SEPTEMBER 14, 2012
    [Marketing] Another Kind Of Advertising Agency
    didn't get into the marketing industry to make consumers feel "less than" unless they bought the products or services that I was representing. I got involved in marketing, because I enjoy the practice of better understanding human nature, why we buy and how can we better inform people to make decisions that are more aligned with their goals and values. marketing industry. Why is it that so many advertising professionals eventually retire and become consumer advocates? Are they atoning for their sins? This is the commonly held perception. It's not always easy.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, JANUARY 14, 2014
    [Marketing] Is Google+ A Necessary Evil?
    If you own a business and do any Internet marketing, then you should at least have a modest presence on Google+. If you joined Google+ so that you can comment on YouTube videos, then go one step further and start using Google+ for marketing. I see Google+ as a reputation enhancer for anyone serious about online marketing. I’ve been encouraging you for some time to join Google+ and start posting content. There are just too many benefits to doing so and hardly none for not. Selena Larson seems to be saying the same thing. Who can argue against her?
  • WEB METRICS GURU  |  SATURDAY, JULY 24, 2010
    [Marketing] Davos – Communications on The Top – World Forum for Top Managers in Davos
    Marshall Sponder , SM Metrics, Web Analytics and SEO expert, owner of  www.webmetrics.guru : - “How can multinational organisations create a social media campaign to target a number of markets?&#. · SM into existing PR campaigns. Kerry Bridge , Head of Digital Media Communications, EMEA and Global Sector at DELL: - “Best practices of integrating social media into an overall PR campaign&#. ·  SM and the emerging markets. Focus on the emerging markets: How far has SM advanced? Focus on the emerging markets: How far has SM advanced? Last week I mentioned.
  • FEVER BEE  |  SATURDAY, FEBRUARY 18, 2012
    [Marketing] The Best Source Of Growth For Established Communities
    Is referrals/WOM marketing tactics going to do much but add more to the millions figure and little to the number of comments she receives every week? Mary runs a community which receives millions of visitors a month, over a hundred registrations a day, and about 500 comments per week.    She asked how she can persuade members to invite their friends to join.    But is that the priority right now? The best source of growth for her, and established communities, is optimizing that conversion funnel from visitor to regular participant. Branded Online Communities
  • ATOM THOUGHT  |  SATURDAY, NOVEMBER 7, 2009
    [Marketing] How is Facebook Going to Make it’s 1st Billion Dollars?
    Mobile Marketing! How can facebook make it. Do you know that there may be a social networking site which is bigger or almost equal to Facebook? And do you know it earns 2-3 times more than Facebook already? That site is Qzone (Tencent), and it earns over a billion dollars in revenues per annum. How did this happen? And what can Facebook do to catch up quickly? ‘I will cite a personal example- just before Diwali I was playing this awesome game on Ibibo.com called Teen Patti.   I had less money (virtual)- but great cards. In the excitement and heat of game. Image Source: [link].
  • GEOFF LIVINGSTON  |  SATURDAY, MARCH 19, 2011
    [Marketing] Galvanizing Your Organization to Help in a Disaster
    If your goal is to market or strengthen the social responsibility factor of your brand, the disaster campaign could easily achieve the opposite and tarnish your brand with an opportunistic hue (consider Spirit Airlines oil spill faux paux ). There are times when a cause campaign is not about mutual reward for brand and beneficiary, rather responsible citizenship. Disasters are such times. There’s no greater example of this than the current triple crisis of earthquake, tsunami and nuclear disaster in Japan. Disasters are a time for social responsibility and altruism.
  • ENGAGING BRAND  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Marketing] Win Customer Loyalty with This Little Trick
    All of these said to me “You deserve a little something extra for choosing us” The best part is that they are truly social marketing… as. My shoes being cleaned is worthy of a “you never what happened to me today… ” Social marketing does not just happen on the Internet, it is a way of thinking in all that you do. People love treats, especially when we feel we deserve them. Watch at the gym – people finish their training session then grab a chocolate bar or go out for a drink! When we do something hard, we feel we need to treat ourselves.
  • GEMMA WENT  |  THURSDAY, MAY 27, 2010
    [Marketing] Tip of the week: some great advice for small businesses from Emma.
    What a lovely idea for inspiring innovative marketing. We so often get stuck in the routine of doing the same old marketing activities that we forget there could be other ways of getting our messages heard. 4. Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Tip of the week: some great advice for small businesses from Emma Harrison 27/05/2010 tags: A4E , Emma Harrison , entrepreneur advice , small business advice by Gemma Went This isn’t a tip of the week per se. Emma impressed me to no end. love this. You’re only as good as your team. 3.
  • DANNY BROWN  |  THURSDAY, DECEMBER 9, 2010
    [Marketing] Where Addressable Advertising Can Benefit from Social Media
    I read an interesting piece over at Marketing Magazine the other day. If you base an ad on the cities that will be targeted (from Marketing Magazine’s article), then you have just over 917,000 people living in the Golden Horseshoe between 18-64 years of age (both sexes). The fact that Hassan’s in marketing at Samsung helps, too, from a word-of-mouth viewpoint… Oh, and using Twitter advertising to direct people like Hassan to the CHCH channel is just a simple addition to complement the addressable advertising. Targeted or Taking Aim? image: Dreamer7112.
  • BILL HARTZER  |  WEDNESDAY, NOVEMBER 27, 2013
    [Marketing] 29 Things That Every SEO Should be Thankful For This Thanksgiving 2013
    Social Media Marketing. If it weren’t for social media marketing, the SEO industry would still have social media marketers doing SEO. Is it just me or in the past few years have the really bad SEOs become social media marketers? 4. It’s the day before Thanksgiving, November 27, 2013, and that’s got me thinking: as an SEO in 2013, what should we be thankful for? Well, I have come up with a list of things that every SEO should be thankful for this year. Certainly, these aren’t in any order of importance. Software As A Service. Links. Twitter.
  • SOCIALNOMICS  |  WEDNESDAY, OCTOBER 7, 2015
    [Marketing] The 5 Most Important Things You Need to Know About Programmatic Buying
    This means, marketers can define the goals, budget, and attribution model while running dozens of real time based variables on their campaigns. Speed is perhaps one of the most important things that marketers can rely on when reaching their customers at a moment’s notice. For ultimate results, integrate programmatic with the rest of the marketing mix. Most online advertisers will tell you that programmatic first began as a performance marketing tool. Media buyers are turning to programmatic ad buying as an additional advertising tool. What is programmatic ad buying.
  • WEB METRICS GURU  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Marketing] PeekYou – Starbucks case study using PeekData reverse url indentity lookups
    You can get mappings based on demographics, lifestyles, school affiliations, occupation, Social Profiles, Market Schema and more. Depending on what you want to do the insights can be very helpful for marketing intelligence  – defining what to market to whom and when in this case. The case study I’m sharing  is on  Starbucks and was unofficially published this month, yesterday, in fact. First things First. PeekYou is like a massive DNS server ( Domain Name Service) but for people, identities, that is.   The Starbucks PeekYou Study.
  • CHRIS BROGAN  |  THURSDAY, DECEMBER 29, 2011
    [Marketing] The Next Big Deal
    One reason is that THIS WEEK is the big push, and that’s a marketing method. Finally, you might want to know about my marketing methods. This is a really tricky part, because many people have written amazing books and then sold very few of them due to poor marketing. Yep. I’ll give you my new web video program talking you through book deals, publishing, the work of writing, and how I marketed my own books, for free, if you simply buy a copy of my Google+ for Business Book. You may or may not know that I’m pushing my Google+ for Business book.
  • NET-SAVVY EXECUTIVE  |  SUNDAY, OCTOBER 7, 2012
    [Marketing] Be Careful with that Email
    Going after smarter targets While the mass-market scammers are going for the easy marks, a different style of criminal is getting more aggressive about smarter targets. I'm noticing a big increase in fraudulent emails, and they look more convincing than ever. October is National Cyber Security Awareness Month (via Coretta Jackson ), so let's talk about email safety. If you already know this stuff, maybe this is the time to talk to friends and family about it. Parents, this is you, too. When was the last time you got one of these? The lottery you won without entering. Ooops. Excellent.
  • SHERRILYNNE STARKIE  |  FRIDAY, JULY 19, 2013
    [Marketing] How to be smart on Twitter
    Upgrade Your Twitter Marketing. Twitter has gone mainstream as people, brands and organizations flock to the social network. They set up profiles, find people to follow, start tweeting their hearts out and start to attract followers themselves. It takes time but as follower numbers continue to rise, we know the effort is worth it, right? Image via CrunchBase. Well, maybe not. Maybe all this tweeting, retweeting, following and friending is just so much spitting in the wind.  Maybe there is no real value in Twitter, or at least, no value in the way a brand is using Twitter.
  • PROBLOGGER  |  MONDAY, JUNE 11, 2012
    [Marketing] How to Use Google+ to Update All Major Social Networks
    This is likely to increase the quality of posts on Google’s social network, but for marketers it creates additional work. Alan Cairns is a Search and Social Marketing Analyst at BozBoz , a Brighton-based Digital Agency. This is a guest post by Alan Cairns of bozboz.co.uk. We tend to use social networks as channels that feed into each other, with certain channels for posting content and others for re-publishing it. Widgets and apps can help pull a Twitter feed to a website, or a blog RSS feed to a LinkedIn profile or Facebook profile. Working with Google+. How does it look?
  • BLUE FOCUS MARKETING  |  MONDAY, SEPTEMBER 28, 2015
    [Marketing] [New Video – New Thinking on Social Employees] What’s In It For Me? #WIIFM #HR
    The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. [VIDEO] “What’s In It for Me?”. Use the Win/Win to Unlock the #SocialEmployee #WIIFM. For many in today’s plugged-in social workforce, it’s not enough to be content with simply getting the job done. Today’s employees want to know that what they’re doing is both valuable to the company and beneficial to their careers.
  • TWIST IMAGE  |  TUESDAY, AUGUST 13, 2013
    [Marketing] The Shape-Shifting Reality Of Shopping
    Here''s a clue: who owns the mobile experience and how closely linked to the business and marketing channel is it for the companies you deal with? Welcome to the one screen world of shopping. One of the five major movements that have changed brands forever (that corporation are doing little-to-nothing about) that are defined in my second business book, CTRL ALT Delete , is the notion of the one screen world. In simplistic form: the only screen that matters to me - the consumer - is the screen that is in front of me. We live in a world where brands are still thinking in digital ghettos.
  • NOWSOURCING  |  FRIDAY, JULY 13, 2012
    [Marketing] RIP Digg: Enter the New Social Media Frontier
    ” - Tamar Weinberg , former top user of Digg, author of The New Community Rules: Marketing on the Social Web. Digg truly revolutionized social voting & fueled a new paradigm of social media marketing in Twitter’s infancy & with Facebook’s rise. Early Times. Back in the old school days of the social web (2005-2008), Digg.com was the place to be. If you were a top Digg user, you had clout (not klout, that’s for newbies, stick with me here) in the newly emerging Web 2.0 world. Connections were made and lifelong friendships emerged. People were happy.
  • GEOFF LIVINGSTON  |  MONDAY, OCTOBER 26, 2015
    [Marketing] Living through the Lens Challenge
    This is a photo I took of the Charleston Market in South Carolina. Two and a half weeks ago I launched the Living through the Lens weekly challenge on Flickr. The Challenge was in response to Jeff Cutler ‘s request, a weekly effort that lets people participate in whatever I may be photographing during the week. reposted Jeff’s idea on Facebook, and many people liked the idea and wanted to participate, too. So here we are. have been super impressed with the incredible quality of photos that people have submitted. The first challenge was “foliage.”
  • PROBLOGGER  |  SUNDAY, DECEMBER 19, 2010
    [Marketing] How to Optimize Your Sales Funnel for Success
    This post was written by the Web Marketing Ninja — a professional online marketer for a major web brand, who’s sharing his tips undercover here at ProBlogger. As online marketers, we often devote a large amount of time to finding ways to attract eyeballs to our online assets. But that’s not where online marketers go wrong! Stay tuned from most posts by the secretive Web Marketing Ninja—a professional online marketer for a major web brand, who’s sharing his tips undercover here at ProBlogger. Curious? So are we! It’s also been around for a long time.
  • BRASS TACK THINKING  |  WEDNESDAY, JUNE 23, 2010
    [Marketing] Getting Organized with Evernote
    link] Storytelling Social Media Marketing PR Business & Technology Curated Stories June 23, 2010 [.] Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Getting Organized with Evernote June 23, 2010 | by Amber Naslund View Comments I heart Evernote. I’ve mentioned that more than once, and because of my unnatural affection for an application, I presume that everyone has discovered its wonderful-ness. Yeah, you can take notes with it, that’s easy. Even cooler? Nifty, huh?
  • TWIST IMAGE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Marketing] The Big Small Screen
    Now, comes the hard work of figuring out what this will mean to marketers and the media professionals. The moment may have finally arrived. For years, I have been blogging about the potential of mobile video. In fact, that's a lie. Long before I joined Twist Image , I helped Andy Nulman launch his mobile content play, Airborne Entertainment. Back then, we were talking about content and video on a 2x2 screen. Nobody wanted to hear about it. Not even the mobile carriers. no, make that major. Is the future of video in the palm of your hand? Think about how the screen is used. Really good.
  • DANNY BROWN  |  SATURDAY, FEBRUARY 5, 2011
    [Marketing] Making a LIST For Your Customers
    Does marketing need to adjust their terminology? When we’re working with new clients at Bonsai , one of the first things we ask is how their customer service stands up. It’s crucial to know of any pluses and/or minuses before starting a new campaign. For instance, if a company’s customer service is poor, there could be a very big uphill struggle ahead in terms of brand acceptance. But, if customers have a positive view of you, it’s an extra piece of firepower that can be used in getting the news out about a new product or service. Simple – you use a LIST. Listen. Involve.
  • WWW.TECHNOTHEORY.COM  |  TUESDAY, JANUARY 27, 2009
    [Marketing] Technotheory.com - Getting Started with Social Media - A Guide and Resource List
    Other examples of topics include marketing, being green, and entrepreneurship. » The Buzz Bin iLibrarian » A Resource Guide for Getting Started with Social Media Att komma igång med sociala media « Peter Alsbjers blogg The Trend Junkie » Blog Archive » Marketing 2.0: The Content Challenge What can you do today that can empower your customer using social media? « Direct Marketing Observations Social Media Marketing - Overcoming the Overwhelm! Read on for a bird’s eye view with specific concrete steps. Step 1. What is RSS? Step 2.
  • WAXING UNLYRICAL  |  MONDAY, DECEMBER 13, 2010
    [Marketing] When The Media Plays Scrooge
    Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! perhaps the Washington Post should have sent out a flash mob alert.
  • TAYLOR MAREK  |  MONDAY, JANUARY 26, 2009
    [Marketing] IE8 Coming to a PC near you
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Some of us might still be using it. Some of us brave types moved to IE7 because of the “gadgets&# Microsoft had added to it. Now IE8 is on the doorstep and will be walking in very soon. Why should I get IE8?
  • TAYLOR MAREK  |  WEDNESDAY, FEBRUARY 18, 2009
    [Marketing] Downloads will now be taxed
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Downloads will now be taxed February 19, 2009 by Taylor Marek Yes, you heard me right. Oh, but wait.
  • TAYLOR MAREK  |  WEDNESDAY, JUNE 10, 2009
    [Marketing] Who are my Mentors?
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Who are my Mentors? Everyone has a hero they look up to, someone they admire. Glad I could feature you!
  • TAYLOR MAREK  |  SUNDAY, JUNE 28, 2009
    [Marketing] When did I first find value in Twitter?
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me When did I first find value in Twitter? Take a listen to find out more! 150) I was bought by Mashable!
  • TAYLOR MAREK  |  WEDNESDAY, DECEMBER 23, 2009
    [Marketing] Pepsi to drop Super Bowl Ads for Social Media?
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Pepsi to drop Super Bowl Ads for Social Media? December 23, 2009 by Taylor Marek Ah, the Super Bowl.
  • TAYLOR MAREK  |  WEDNESDAY, DECEMBER 30, 2009
    [Marketing] Need Graphic Work Done?
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Need Graphic Work Done? May 2010 be your most prosperous year yet! Click here to cancel reply.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 8, 2012
    [Marketing] Construction and Manufacturing Jobs Are in Top 6 Sectors of Where Future Jobs Will Be
    We subscribe to The Kiplinger Letter to keep abreast of the pulse of the markets and insights on what lies ahead. His observations and predictions of what’s ahead are usually right on. In one of his recent newsletters he was talking about job creation  and where the big need will be moving forward  as the economy starts to pick up. According to Kiplinger, 85% of future jobs will come from six sectors, Health Care, Hospitality, Construction, Manufacturing , Business Services and Retail. Among skilled workers - plumbers, electricians and HVAC mechanics can count on good demands.
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