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    [Marketing] When technology becomes a fetish
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Technology has become a status symbol for many people. To be able to show that a person has the iphone 4 as opposed to a prior version is to show that the person is in, has status, and is able to keep up with the Jones. Each year different companies will produce the latest version of technology. But what if we didn’t?
    [Marketing] Are you sacrificing experiences for things?
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Are you sacrificing experiences for things? When’s the last time you hiked somewhere new, or visited a new place that you’d always wanted to visit? Are you sacrificing experiences for things?
    [Marketing] Home page
    JJ&P: Marketing Smarts For Venture Capital and Private Equity Related posts:Sample Page Case Studies Polymath: Greek For Renaissance Man: Insights From Author Vinnie Mirchandani Related posts: Sample Page. Case Studies. Polymath: Greek For Renaissance Man: Insights From Author Vinnie Mirchandani. homepage
    [Marketing] Timeline of PR News Content
    The one constant in digital PR and marketing is that there is rapid innovation and change. As the PR, advertising and marketing landscapes converge, the one avenue that PR folk should be mastering is paid media. It’s just over a hundred years since the first press release was issued by a company in an effort to tell their story in the media. In 1906, after a railroad accident, the company hired a journalist to help them deal with the disaster and the media coverage. Soon press releases and media relations became a core part of public relations. And then came TV.
    [Marketing] Driving Intelligence and Analytics with Omniscience
    And although it looks highly theoretical, it's already suggested a practical application that I haven't seen on the market. It started with a simple challenge: if I were to draw a big circle around the things I find interesting enough to follow and declare them to be one thing, how would I label it? To avoid flying completely off into pointless musing, assume that it's relevant professionally. Considering that the circle included social media, analytics, intelligence, geopolitics, and natural disasters—to pick a few—the label wasn't obvious. The label was Omniscience.
    [Marketing] Curation. Can you Filter Free Content
    Can you Filter Free Content by Lisa Barone on 08/17/2010 · 9 comments | Internet Marketing Conferences Hey, hey! Home About Services Blog Contact Outspoken Media Curation. Steve Rosenbaum is up to talk about content curation and this session is slated as only being 20 minutes long. That means we’re going to BLOW through this. Oh goodie, goodie! :) His goal is for us to leave saying this is the best session we’ve attended all show. He also says we don’t have to feel guilty if we check our blackberries or email.  We’re all busy. Google is doing curation well.
    [Marketing] B2C Facebook Results Are 30% Above Average on Sundays
    However, one finding that we uncovered in the research is that there may be a large opportunity for B2C marketers on Facebook on Sundays. Last week I did a Webinar with my friends (and Convince & Convert sponsors) Argyle Social about social media timing. I use Argyle Social to send most of my tweets, Facebook and Linkedin updates et al, and the guys at Argyle (which specializes in advanced metrics and social reporting) agreed to put some of my crazy theories to the test. Social Timing Insights. View more presentations from Argyle Social. Secondarily, YOU should know better.
    [Marketing] LinkedIn earns 20x more $ per user than Facebook
    LinkedIn spends 33% of revenue on sales and marketing. With LinkedIn making 20x more money than Facebook per user (as reported by BusinessInsider below),  it’s no wonder that Facebook announced this week plans to produce a recruiting package to rival LinkedIn. The hope is that they can secure some of the lucrative dollars that LinkedIn is raking in. Also, Facebook is aware that LinkedIn is having to rent office space in Sunnyvale for its sales personnel as they’ve already outgrown their Mountain View headquarters. Perhaps they will rent the space from Yahoo? cents.
    [Marketing] ?? ??????? ????? ?????? ? ??????
    you will enter ports seen for the first time; stop at Phoenician markets, and purchase fine merchandise, mother-of-pearl and coral, amber and ebony, and sensual perfumes of all kinds, as many sensual perfumes as you can; visit many Egyptian cities, to learn and learn from scholars. Something read to us at TEDxSummit by Jason Hsu of TEDxTaipei and then in the native Greek by Katerina Biliouri of TEDxThessaloniki. There are real messages in it for those of us who wish to create change in the world. It’s no less about relationships, friendship and love. Ithaca. Pray that the road is long.
    [Marketing] Seductive Social Media - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Social Connectivity is a Human Need | Main | How to Start a Blog » August 24, 2010 Seductive Social Media Money won is twice as sweet as money earned. The results you achieve through your social networking and marketing will often have this seductive quality. Analysis and Study Creates More Winning When I score a win with my social networking or marketing, I like to go back and trace the activities that made it happen.
    [Marketing] Three Paradigm Shifts to Get More from Your Facebook Fan Page
    When you look at Facebook from that lens, us marketing and PR business folks need to change how we look at using our Pages to connect our companies and clients to the world of human Facebook users. Nate Rigg s works with mid-sized & large organizations to help them adopt and use social media communication tools, and build social media offerings designed to serve their clients. All in all you’re just another brick in the wall.” – Pink Floyd. First, the classic song is essentially a rally cry against conforming to the status quo. Maybe you’ve heard of it? Simple. We’re stuck!
    [Marketing] Forget about SEO, develop a user-centric content - Blogger Xpertise
    from "search engine marketers" and "search engine specialists" trying to sell us their services. Blogger Xpertise. Blogger sites that go beyond the basic template, showing you how to make your Blogger site just as amazing. About Us. Portfolio Pieces. Blogger Tips. Hangouts on Air. Submitted Questions. Opinion Pieces. Templates. Contact Us. Follow by Email. Subscribe To. Posts. Posts. Comments. Comments. Google+ Followers. Upcoming Events. Join us for our free weekly Hangout On Air event called the Friday Request Line, providing Blogger discussion, assistance, and helpful suggestions.
    [Marketing] When members lash out at you
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed When members lash out at you December 1, 2009 in Community Building , Community management , abuse | Tags: community abuse I’ve shared stories with you about some of the ups and downs I experience as a community manager and that is one way for me to cope with it without going stir crazy. Sharing these stories is just as hepful for me as it is for you. Thank you for being a sounding board and letting me get things off my chest.
    [Marketing] Top 5 Mobile iPhone and Android Apps
    Understand the Market: It’s key to understand if the market is ready for such an app. Does the market want something like this? I was recently in a bookstore and came across a couple books I was excited to check out right away. However, I didn’t grab them and run to the register as I would have a couple years ago…instead I pulled out my evernote app on my iPhone jotted down the title and author. Then as I walked out, I pulled up Amazon and purchased them with 1-click for my Kindle app. However, is the app really that great? Is it inexpensive? Easy to use?
    [Marketing] Fetching Friday – Resources Mashup & Share Your Best Post
    Networks You Can Use for Guest Blogging and Blogger Outreach – The following are nine networks for guest blogging and blogging outreach that you can use to market your business for increased exposure and additional backlinks. Crash Course in Conversion – Every marketer’s purpose is to maximize their return on investment – 5 conversion concepts to make your pages more focused, persuasive & successful. Track these 6 key metrics for measuring marketing effectiveness. The Resources Mashup. Blogging / Content. Business / Career. Freelancing.
    [Marketing] The value of testimonial videos
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes The value of testimonial videos Posted September 27th, 2010 by admin and filed in Social Media , marketing , video Tags: Social Media , Taylor Ellwood , video testimonial View Comments If you click on the video below, you’ll see a testimonial from one of my clients, a delightful kitchen and bath remodeler named Diane Plesset. And now video is something people can do much more easily especially with the variety of cameras that are available.
    [Marketing] Is Google+ Killing Twitter?
    Twitter slowly declines into a niche social media tool aimed at the mobile market. We can speculate about the future, but I think the best thing for marketers to do is to live in the present. A few days ago I made some comparisons between Google+ and Facebook. Specifically, I talked about how Google+ has built in privacy features that Facebook doesn’t and how that could change the social media game. But lately I’ve heard some comparisons between Google+ and Twitter. In fact, some Google+ users are abandoning Twitter. It got me to thinking. Is Twitter old hat? For now.
    [Marketing] Renewed interest in growing online communities « Online Community.
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Renewed interest in growing online communities August 7, 2010 in Community Engagement The tide is turning. People are finally realizing that the online communities they’ve left abandoned could probably use some attention. I don’t know if this is due to frustrations with Facebook or mounting concerns over the fact that they’ve put all of their eggs in someone else’s basket and not enough in their own.
    [Marketing] Walmart Fighting Hunger Campaign Is A PR Mess
    Here is what I don’t get: How can Walmart not have marketing and PR professionals who are savvy enough to think through all of these things? No matter how you feel about the way Walmart does business, you have to admire the fact that they always try new PR strategies before any0ne else does. Granted, they also tend to fall all over themselves in the process. But they are always one of the first major corporations to try new technologies. Remember the “ Walmarting Across America &# blog in 2006? They interviewed store clerks and executives, all who seemingly loved their jobs.
    [Marketing] Feeling the Cluster Funk?
    His clients are mostly from the aerospace, higher education, finance, and diverse corporate marketing concerns. I recently attended another one of those economic development summits where a bunch of people with long titles gets a chance to speak on a panel touting the mysterious benefits of a mysterious innovation clusters that create mysterious wealth that can only be realized if their mysterious department is funded. Uhmmm…sorry to break the news, it ain’t gunna happen. Innovation clusters are all the rage in regional economic development circles. Group Think Tanks.
  • ARI HERZOG  |  TUESDAY, APRIL 10, 2012
    [Marketing] How to Find People on LinkedIn
    A student in my social media marketing class asked me how she can find employees who work at certain companies. created a video in response — for her and for you. Enjoy and learn : Please continue reading How to Find People on LinkedIn and leave a comment if inspired. Ari Herzog is currently seeking a full time position in social media. Connect on LinkedIn today. Related articles you may enjoy: Diverse Summaries of 13 LinkedIn Users. LinkedIn Users Describe Themselves. Why I Changed My LinkedIn Summary. Recent comments Recent comments. Media LinkedIn
    [Marketing] Digital Immersion: Meet Generation Y
    The Crowd Training Academy is an education initiative that provides Guernsey organisations and individuals with access to high quality training in the areas of online marketing and communications. Marketing Campaigns. When you look at how younger generations interact, how does it make you feel? Were you once tuned-in to technology, perhaps considering yourself at the heart of tech culture, only to now find yourself a little baffled by the way things have turned out in our ‘always on’ networked society? Fundamental Change. To impart knowledge? Whoever ‘you’ are. Need help changing?
    [Marketing] How Google ranks tweets
    What’s to say if your blog post is retweeted by a ton of people why it should not gain some sort of reputation increase despite not being ‘linked to’ by another website? I don’t claim to be an SEO expert, but I think there are some really interesting potential developments here for those of us that work with social media and search engine marketing. Tweet. Chris references a post by David Talbot which quotes Google’s Amit Singhal, who says about real-time rankings: “You earn reputation, and then you give reputation. Both are a form of recommendation.
    [Marketing] Community Manager: To Be Or Not To Be!
    Personally, I think community management is like a perfect harmony of your conversation skills, understanding of your target market and last but not the least your brand. Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager. Not only should these people shape the discussions, moderate and respond on behalf of the brand, but also adapt to the personality of the brand. Breathe!
    [Marketing] 30 Social Media Strategies You Need to Know
    Related posts: Strategies and Tips on Social Media and Online Marketing — To What End Should This Blogging Trend Continue? I can easily share 30 strategies with you, but those would be strategies I think you would need to know. They wouldn’t necessarily be anything you need to know. What’s the point of my wasting your time wading through a list of 30 items when you may already know many of them? The stage is yours. Add a comment below and share one strategy with me and everyone else reading this sentence. How Often Do You Use Social Media Tools?
    [Marketing] Facebook Ads – Some Thumbs Up, Some Down
    Orginally Facebook promoted their advertising platform as having an algorithm that translated likes into real ad preferences, giving the advertiser the option of laser-targeting marketing campaigns. He’s written a critical report of Facebook’s advertising platform called: Why Facebook is Failing Marketers. His main complaint is that Facebook has become a traditional ad seller, and has become the “last choice” for marketers when compared with other promotion channels. According to Adobe and Kenshoo Social, the reports are all positive.
    [Marketing] VR – a game-changer for automotive insight and the vehicle development cycle?
    Virtual reality (VR) and augmented reality (AR) are starting to impact on the way in which car manufacturers are marketing new models to consumers – as well as offering exciting new opportunities for designing and testing model concepts as part of the vehicle development process. Similarly, in January this year,  Ford used an AR app to market its new Ford Mustang. Excitingly, it’s not just for marketing purposes that car manufacturers are making the most of VR and AR. But what will this mean for how insight is incorporated into the development cycle?
    [Marketing] It’s all about Italy!
    hadn’t flown from there before…I was very impressed – absolutely gorgeous airport with a street food market and great shops. Time for Wanderlust Wednesday… we were in Italy for a few days for business last weekend. We stayed at Tenuta De L’Annunziata which was near Lake Como, a fab hotel nestled in the hills with wonderful views. The food was great, the spa was lovely and the rooms were fab…very high tech, it took us a bit to get used to all the electronic ways of turning lights off! Such a massive lake! So much of it to explore! Heaven.
    [Marketing] Why SEO is More Important than Ever
    The main reason for these calls is, of course, when “experts” in search marketing start to find that their techniques don’t work anymore. There are those who have been spreading (indefinitely, it seems) the thought that SEO is dead. It never ends, the thought (hope?) that search engine optimization has reached its conclusion. Nothing will make someone believe a practice is dead more than finding out that they’re processes aren’t working. Unfortunately for them (and fortunately for the rest of us), SEO is alive and well and growing in importance every day.
    [Marketing] 2010 Charts a Promising Future for E-Commerce on Facebook
    We witnessed a strong commitment on the part of our retail partners to creatively market and promote the Facebook stores we built for them and that went a long way towards adding to their success. There was a steady stream of other new services and applications emerging in 2010, all designed to help retailers fold social networking sites, particularly Facebook, into their broader marketing and sales strategies. Dave Felipe heads up marketing, advertising and public relations as the Director of Communications at by Dave Felipe, Need proof?
    [Marketing] Game Mechanics in Education: Leveling Up With Class Blogs.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « We Are More In Sync and More Out of Sync Than Ever HT Article on Bloggers as Opinion Leaders » Game Mechanics in Education: Leveling Up With Class Blogs Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! For more, read my bio. Lets talk. Unported License.
  • DIGIGEN  |  TUESDAY, MAY 31, 2011
    [Marketing] An Inspirational Local Strategy: Ben Lerer of Thrillist
    Ben Lerer, founder of Thrillist, spoke about how they evolved from one local market into a national player with representation in Los Angeles, Chicago, etc, at the PSFK New York Conference. Thrillist hasn’t landed in the UK yet, but it feels like we are geared up for this product now. With Living Social and GroupOn feeling a bit pony Thrillist could be the right product right now. Lets hope it lands here soon. Its a pretty inspirational and down to earth chat about how to do it, starting low and aiming high…with a little support along the way.
    [Marketing] Why The Sharing Economy is Changing Everything
    At that rate, peer-to-peer sharing is moving from an income boost in a stagnant wage market into a disruptive economic force.” – Forbes Jan 2013. At that rate, peer-to-peer sharing is moving from an income boost in a stagnant wage market into a disruptive economic force.” - Forbes Jan 2013 What this episode is about and why you should care The collaborative economy is an economic system based on people sharing their resources including goods to services. Click Here to Subscribe via iTunes. Click Here to Subscribe via RSS Feed (non-iTunes feed). link]. Need a wedding dress?
    [Marketing] 3 SEO Trends You Can’t Ignore
    Marketing Pilgrim posted an interesting infographic today titled “5 obvious SEO trends for 2014 you’re probably ignoring anyway.” When 56% of mobile users search the Internet using their mobile browsers, that’s a market you can’t ignore. But you also have to think beyond the mobile browser market. ” I agree with. These are obvious trends. And that you are probably ignoring them, but … you shouldn’t be. want to focus on three of these trends. think they are obvious, and I’ve discussed each of them in the past.
    [Marketing] How SEO Has Changed In 20 Years
    In the early days of Web marketing, webmasters spent their SEO capital writing impressive meta descriptions and stuffing their web pages with keywords. Article marketing took on a whole new air of importance and website directories were full of useless descriptions for the sake of a good link. Then, along came blogging and social media, videos, mobile marketing, etc. Particularly important was the meta keyword tag. It was not unusual to visit a website, view source, and see hundreds of keywords stuffed into the meta tags that didn’t even appear on the page.
    [Marketing] Is Bing Bowing Out Of Search?
    This is going to kill a lot of free SEO tools, and it could very well put a dent in Bing’s overall market share as well. But this move could hurt Bing as much as anyone else – at least, in search market share. In that case, they may not mind losing market share to Google. Microsoft has announced that starting August 1st they will charge for the use of Bing’s API. Let’s face it, pursuing a solid SEO strategy is getting more expensive all the time. Many of them use free SEO tools because they can’t afford the more expensive ones.
    [Marketing] 7 Ways to Measure the Effectiveness of Social Media
    Home About Contact Glossary Videos Resources Archives eBook PR Training PR Tools | 7 Ways to Measure the Effectiveness of Social Media _ There are many ways to measure the effects of social media. First, however, you need to start using them.) There is good reason to wonder if you are using it properly, or if it is even worth using for your company; for some companies, social media my not do much. Here are some ways I measure the effectiveness, results, and the potential lack-there-of with the social media tools I use: - Traffic. This is a great way to monitor where you traffic is coming from.
    [Marketing] Changes to Pages signal yet another change in Facebook’s attitude to brands
    Marketers will welcome this move, though as figures from Econsultancy show , brands still have work to do to convince users of the site to “Like” and interact with them. Tweet. I’ve blogged before about the differences between Twitter and Facebook. The former is a very open platform where everyone is encouraged to see everything. Twitter Twitter is a blank canvas where individuals and brands (and fictional characters, animals etc. Facebook on the other hand has, from the start, approached things from the opposite direction. Are brands welcome on social networks? Tweet.
    [Marketing] Association Social Media: The American Institute of Architects (AIA)
    As Director of Social Engagement, my role is part of the Strategic Communications and Marketing team. Occasionally the Marketing team will host informational briefings on initiatives/campaigns as well. Association Social Media: American Veterinary Medical Association (AVMA) Association Social Media: ASCD 3 Reasons Why Content Marketing Doesn’t Work for Associations Association Social Media: National Business Officers Association (NBOA) How to Lead Your Way to a Social Organization BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups. Who do you report to? .
    [Marketing] Fail, Perfect, Early – LIFT Slides 11-22-14
    As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are a few decks on  SlideShare  that might help you in building a better business presence and a smoother work flow. Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, , decks from SlideShare, LIFT clips, and other videos shared via feeds. Note : Every Sunday afternoon, our  Whistle Stops Weekly newsletter  is sent with at least one resource or link to L.I.F.T. your presence or practice.  Subscribe today. LIFT Videos
    [Marketing] 2010 Consumer New Media Study by Cone
    Tags: Social Media Marketing Tools and Reviews 2010 consumer new media study cone social customer engagement
    [Marketing] Advancing a Social Media Monitoring Conference in Boston
    I frequently receive email marketing pitches. But a growing percentage of marketers understand email messages must be short and to the point, and they also realize by sending a targeted message to a blogger they can receive positive awareness. Lifting Social Media Marketing with Gravity. Many are cut-and-paste jobs that have zero personality and zero research into who I am and why I receive it, and I send those straight to the trash. Reasonable requests, I thought, once I learned the conference objectives and its speakers. Smart group. Contest Time!
  • SPIN SUCKS  |  WEDNESDAY, MAY 16, 2012
    [Marketing] Where Big Ideas Come From
    It’s simple market research but done in a way that is far more inviting than a focus group or Survey Monkey. It goes against the very grain of everything we do in content marketing , right? Today’s guest post is written by Lisa Gerber. wrote the first draft of this post by hand. I’m trying something new: I’m going to occasionally step away from the devices, limit distractions, and reflect. This is much easier said than done and I”ll explain why in a minute. But first, the reason for this little epiphany: Candy Chang spoke last week at Counselors Academy in New Orleans.
    [Marketing] Why Your Search Engine Optimization Strategy Must Now Include Social Validation
    For over two years now (actually a lot longer than that), I continue to combine search engine optimization efforts (both on-page SEO factors as well as off-page factors like a linking campaign ) with a very specific targeted social media marketing or what I now call “social validation&#. You probably have heard me preach it before: if at all possible, for search engine optimization purposes, your web site should include a blog or other section of your web site that includes articles. The search engines love fresh, unique content–and they love to find new URLs and links.
    [Marketing] Will customer service come to social media?
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Mr Guru disagreed. link] Dan Thornton Cheers.
    [Marketing] Future of Engagement #10: Collaborative Consumption
    The report highlights the ten most important frontiers that will define the future of engagement for marketers, entrepreneurs and changemakers:  Crowdfunding ,  Behavior Change Games ,  Collaborative Social Innovation ,  Grassroots Change Movements ,  Co-creation Communities ,  Social Curation ,  Transmedia Storytelling , Collective Intelligence , Social Live Experiences and Collaborative Consumption. People use technology and community to choose access over ownership and create a new sharing economy. What is Collaborative Consumption? Source:  seyyed_mostafa_zamani  on Flickr. Zipcar.
  • SPIN SUCKS  |  MONDAY, MAY 4, 2015
    [Marketing] Community Management Lessons in a Rock Climbing Gym
    Because it was a change of scenery: I went from a full-blown digital presence as an online marketer with very rare communication barriers to constant face-to-face situations. By Anne Reuss A couple of months ago, I found myself somewhere I would have never pictured myself: Working at a rock climbing gym. I was in need of work, and, at the same time, I had started a new blog to act on my passion for helping people build better bodies and minds for stronger business. That’s when I knew I had to go for it. If you’re not willing to sacrifice your comfort, you don’t have what it takes.
    [Marketing] Super Bowl Advertising With Joseph Jaffe
    Joseph Jaffe is widely regarded as one of the top marketing bloggers ( Jaffe Juice ) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we''ve decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the digital marketing and advertising landscape. digital marketing. marketing blog. marketing podcast. and his latest business venture is, Evol8tion. Enjoy the conversation. audio. brand.
    [Marketing] Social CRM Use Case 6: Retention
    Before embarking on the annual renewal campaign, the membership department checks the email marketing database and finds more than 214 email addresses had a hard bounce, meaning they are no longer valid. Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. NEW USE CASE. Better retention rates through social profile mapping. Not so distant future, with the help of new technology]. ROI = higher retention rates.
    [Marketing] A Keyword Suggestion Tool You’ll Love
    For instance, let’s say you enter “internet marketing.” ” Click on “internet marketing jobs” under Google and you’ll go to the search results page for that search term. Click on “internet marketing secret” under YouTube and you’ll be catapulted to the search results page at YouTube for that search term. Keyword research does not always have to consist of searching for the most searched for keywords related to your niche. Looking for alternative keywords might be well worth your time. Soovle is a real simple tool.
    [Marketing] Win a Ticket to The Art of Management in Toronto
    We’re well into the Fall conference season now, and there are some great events coming up in Canada – UnGeeked Toronto (this week) and Mesh Marketing (which Edelman sponsors) are two great examples. Another conference that caught my eye is the Art of Management – a conference focused on management and innovation, rather than my usual marketing niche – on November 15. The event has an amazing line-up : Malcolm Gladwell – best-selling author of Outliers, Tipping Point, Blink etc.
    [Marketing] The Facebook Mobile
    Taking Facebook´s latest focus for development into account – creating a platform for business on Facebook Places, Deals, and the launch of the new social inbox they call Messages – just makes it even more relevant and a logical next step. I am looking forward to try out the Facebook mobile when it hits the market. Tweet In the beginning of the last three press conferences held by Facebook, Mark Zuckerberg has been very quick to decline the rumours that Facebook is about to launch a mobile phone. My conclusion. Similar Posts: The Development in Facebook Mobile [infographic].
  • FIREBELLY  |  MONDAY, APRIL 16, 2012
    [Marketing] Facebook + Instagram: 5 Must-Reads
    Marketing Lessons From Facebook’s Instagram Acquisition. Facebook recently purchased Instagram for $1 billion. Here are 5 must-reads on the topic. By Matthew Siegel Pages upon pages of commentary have been written about Facebook’s acquisition of Instagram, the astronomical valuation applied to the deal, and the competitive impetus for the transaction. But what’s most interesting is what it implies about Facebook’s perspective on content creation versus content distribution. Why Facebook Bought Instagram: IPO Buyers And Apple. So what’s going on here? By John D.
    [Marketing] Ten Must Read Business Books
    This is a book on marketing that teaches you how to embrace your brand and run with it, instead of running from it. He provides some good marketing advice as well, but what you really learn is why its important to make time to work on the business as well as what that actually entails. It’s very insightful and he provides excellent case studies to demonstrate how businesses are using the strategies in today’s market. I’m an avid reader of books. find it easier to read many books at once because its how I process information. Rebounders by Rick Newman.
  • KIKOLANI  |  THURSDAY, JULY 26, 2012
    [Marketing] Building Your Personal Brand with Pinterest
    Pinterest offers a new kind of social media sharing, and at the Internet marketing firm I work for, we’re seeing it swell in popularity (even though it’s still in the beat phase) among bloggers and search engine marketers for building a personal brand online. However, there is huge opportunity for bloggers to use the site to build a personal brand—by pinning blogging resources, web statistics, analytics, and SEO marketing tips. Here are eight ways for bloggers and SEO marketers to use Pinterest as an ideal way to build a brand presence online. 1. Across the U.S.
    [Marketing] Community, Loyalty and the Power of Give - Danny Brown
    Michael Schechter asked how you’d go about that, and I suggested exclusive content as one option (similar to what I did with my free Facebook marketing ebook ). Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Community, Loyalty and the Power of Give June 16, 2010 12 voices share yours! Share 3 saves Last night on Twitter, I was part of the  #sbt10 chat , part of the Start Blogging Today project ( disclosure – I’m a partner in the project ). Episodic content. This can work in two ways.
    [Marketing] Life Without Facebook ~ A View From Gen Y #4
    Diva Marketing/Toby : Your friends were really supportive of you disengaging from Facebook.  Diva Marketing/Toby : I found it interesting that it wasn't one of your friends who want to see you back on Facebook but someone from the boomer generation , Auntie Kaye. -  “Holy cow, how will I be able to see what is going on in your life?” . Diva Marketing/Toby : You’ve been off Facebook for almost 3 months now. Have Diva Marketing/Toby : Your friends have given you all sorts of suggestions for when you should go back on Facebook: One year from the day you gave it up.
    [Marketing] Jobs versus Work
    Market-research managers, journalists, software engineers, and most of the people they know, are now being subjected to this unpleasant process. Me, Inc. – By Jim Manzi – The Corner – National Review Online. Me, Inc. September 15, 2011 7:52 A.M. By Jim Manzi. Megan McArdle [ The New New New Economy ] and Arnold Kling [  The Job-Seeker's Paradox ] (two bloggers who are very helpful in understanding the actual economy where we now live, by the way) make the point that life can be good when you have a comfortable job, but it’s dangerous, because it is likely to go away.
    [Marketing] RSS Addicts Welcome Google Reader to Android
    But until yesterday, Reader was conspicuously absent when it came to the Android Market - pushing RSS addicts (like me) to get their feeds another way, be it through the generic mobile interface Reader offered, through an alternate product, or simply just to wait until getting back to the desktop. While many people are saying that Web versions of products should be all you need, consumers have taken strongly to the mobile app mentality best exemplified by the iTunes Store and Android Market. Google Reader has long been the gold standard for feed readers on the desktop.
    [Marketing] Two ways to get social at #AUDC13
    How to Apply Social to Membership and Marketing. What tips and tricks can you share related to your membership and marketing social media campaigns? How are you aligning your social media campaigns with your traditional marketing campaigns? Social media is changing how we lead and manage our organizations, not just how we market our products and services. I’m super excited to head off to AUDC , Avectra’s Users and Developers Conference in Orlando on Sunday. Here are the session descriptions. What worked and what didn’t? What are you measuring?
    [Marketing] Diva Marketing Blog - Untitled Article
    Most of Diva Marketing's community is savvy when it comes to online safety but for those who are new to participating in public digital conversations, e.g., Facebook, Twitter, blogs, etc. This crazy social media world opens doors that are unexpected. One for me is helping people "get" (Girlfriend, need I say it?) social media. . Sometimes you have the opportunity to speak to a group where you feel honored to be invited. Sometimes it's even a personal pleasure. couple of weeks ago I had the honor and pleasure to be invited to participate at an innovative program. The concept was masks.
    [Marketing] Web Copy That Sells: 9 Can’t Fail Formulas
    This is a simple yet powerful formula by marketing genius Victor O. Finally, we come to one of the more intricate copywriting methods, but one that is especially effective in web copy and marketing content. The post Web Copy That Sells: 9 Can’t Fail Formulas appeared first on Inbound & Content Marketing Hub. Writing effective web copy is either an art or a science, depending on who you ask. Here are 9 essential website copywriting formulas every professional copywriter should have in their arsenal. 1. The Four U’s Approach. Be USEFUL to the reader. Interest.
    [Marketing] The Best Social Media Campaigns Of The Recent Past
    Today’s companies and organizations use the campaigns that integrate their offline marketing with social media channels, their own site and paid advertising. This is another innovative use of targeted local social media marketing at its best, as the campaign generated significant resources that went to cancer research in the Mater Hospital. 4- Salvation Army- 32,000 To Go. Salvation Army’s unusual campaign called 32,000 to Go was a huge success in the field of social media marketing. The organization invited people to make a number of online origami whales.
    [Marketing] 5 Surreal Articles on Blog Mastery
    10 Content Marketing Goals Worth Pursuing. It’s been a surreal week girls and boys. For the last couple of years I’ve been hanging out on the Y-List of Social Celebrities. This week for 15 minutes, I hung out in the A-List foyer. Thank you to everyone who nominated Pushing Social for the Social Media Examiner Top 10 Social Media Blog list.  We made it. Now let’s get back to creating compelling stories that attract readers, do good, and earn a profit. Blog Spotlight. love showering love on folks that take their blog seriously. Here’s how to get your love.
    [Marketing] Social Media – Boon for business or waste of time?
    These can be set up to listen for mentions of you, your business, your competitors and your market. I am asked this question every day. Is social media really good for my business or is it just a time waster?? It’s both. Social media is what you make of it. If you really want to use social media for your business then you need to stay focused on what your goals are. You need to have goals for how you expect it to work for you and a social media plan.You may need to hire a social media coach, or a little help with implementation, or you might be able to do it all on your own.
  • KIKOLANI  |  FRIDAY, APRIL 5, 2013
    [Marketing] Fetching Friday – Resources Mashup & Guest Blogging Hangout
    48 Tweetable Stats To Make You An Online Marketing SmartyPants – line marketing stats. Share them easily on Twitter and look like an online marketing smartypants. 21 Resources to Help You Rock SlideShare for Marketing – Need some help getting started with SlideShare? These articles will help you start your content marketing efforts right Also don’t miss this SlideShare case study on getting 243,000 views in 30 days. Here are the five reasons you should still make Facebook tabs part of your marketing strategy. The Resources Mashup.
    [Marketing] TK Carsites Wins 2010 Automotive Website Award (AWA) for Best Website Technology
    PCG Digital Marketing selects TK Carsites to receive a 2010 Pinnacle Automotive Website Award in the Search Marketing category at the AWA breakfast ceremony in Las Vegas. Irvine, CA (October 13, 2010) PCG Digital Marketing today announced that TK Carsites was chosen to receive a Pinnacle 2010 Automotive Website Award (AWA) for search marketing. TK Carsites was chosen to receive the Pinnacle award for search marketing. The Pinnacle award is the highest recognition the AWA provides in the AWA Search Marketing category. Contact PCG Digital Marketing.
    [Marketing] Hiring a PR Firm and Hiring a Client
    It is practically impossible for your public relations agency to be strategic about communicating a coherent corporate story if they haven’t been exposed to senior-level executives, corporate marketing plans, relevant research findings and the like. Fink is vice president/general manager of  HMA Public Relations , a full-service marketing communications and public relations agency based in Phoenix. Guest post by  Abbie S. Fink , vice president/general manager of  HMA Public Relations. Late last month, Gini Dietrich wrote about what to consider when hiring a public relations firm.
    [Marketing] Making The Most Of A Twitter Chat
    Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Image: Maria Johnson via Flickr, CC 2.0 It drove me nuts. But wait!
    [Marketing] My Five Preferred Kinds of Tweets
    In fact, when Jason Falls recently analyzed types of Twitter Marketing , he dubbed my approach the epitome of Conversationalist tweeting. I get asked a lot how to Tweet. Sometimes it’s important to get over the early adopter attitude about not talking about use, and just share what you do. So this primer on how to tweet is based on my personal style and experience on Twitter. After three plus years on Twitter, it’s my belief that a balanced diet of tweets is essential to success. While I use these kinds of tweets, I think it’s important to stress natural conversation.
    [Marketing] A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later
    The Most Overused Buzzwords and Marketing Speak in Press Releases Videos in Press Releases are Cool – If They Provide Meaningful Content Fortune 100 Need to Get More Creative with Twitter The Most Popular NFL Teams on Twitter and Facebook { 2 comments… read them below or add one } Chris Evans-Roberts October 20, 2009 at 12:37 pm Hi, this is Chris from, I look after the press release distribution service that we run. So I’ve been curious to see how their Twitter press release service would do. search to get click data on each of those shortened URLs.
    [Marketing] Ten Plus Insightful Reports and Slide Decks on Asia Consumer, Youth and Digital Trends
    If you liked this post, you might also like: Five Remarkable Trend Prediction Reports to Prepare You for 2011 Tracking Broad Social Trends Beyond Web and Mobile Across Asia Twenty Plus Insightful Slide Decks and Reports on Consumer Behavior in China Social Media Marketing Hall of Fame: 50 Global Case Studies Social Media Marketing Hall of Fame: The 50 Most Remarkable Platforms and Programs From 2006-2010 Times of India Story on Social Media Careers in India. I have been tracking broad consumer trends in Asia , beyond web, mobile and social. Synovate: Young Asians. Digg this!
    [Marketing] Publix, Where Are You?
    Each appeals to different consumer markets while some appeal to a variety of consumer markets. If so then the market might ask Publix, where are you? Everyone shops at grocery stores. We need food to sustain life. Ever wonder whether all things social will change the grocery shopping experience? Below is an infographic illustrating what grocery brands are and aren’t using social and what traction they are creating with it. Now look closely and you’ll see that Publix has no presence whatsoever within the social graph.  Does it matter? What say you?
    [Marketing] Facebook News Feed Algorithm Changes: 5 Must-Reads
    Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads. By Cotton Delo Facebook is being more blunt about the fact that marketers are going to have to pay for reach. If they haven’t already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. This week, Facebook announced more changes to its news feed algorithm. Read all about how these will affect your page in these must-reads. Facebook News Feed Algorithm Changes…Again. Blog Facebook Social Media
    [Marketing] Yahoo! Hires Hotmail Vet to Manage Mail, Flickr, More
    Douty, whose Linkedin resume includes stops at Moxie Software and Groopix after Microsoft, joined Hotmail in June of 1996 as the first businessperson at the company, running marketing, product, sales and business development, he said. fight is no longer for search market share against Google. While most of the recent personnel news surrounding Yahoo! Joining the purple people on Monday was Steve Douty, one of the first five employees at Hotmail during the Web 1.0 Mail, Yahoo! Messenger , Yahoo! Groups , Flickr and Yahoo! Answers. Like its counterpart at Google, Yahoo! property.
    [Marketing] 2011 trends (part 1 of 4)
    Our friends at spend all day, every day, tracking, watching and anticipating trends that will impact us as consumers, as business leaders/owners and certainly as marketing professionals. In emerging markets, these effects tend to be even more pronounced, with new arrivals finding themselves distanced from traditional social and familial structures, while constantly exposed to a wider range of alternatives. 2011 Technology Trend Report - Tech Market Research for Businesses, Innovators & Marketers (   2.   3.
    [Marketing] The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.
    Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? In my local area, most PR firms are still firmly entrenched in the old paradigm of marketing. There are a ton of marketing and ad agencies in the same boat, as well as service and recruitment agencies. RT @mollycgaines: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] (@jaybaer) #PR #Marketing [link] Len Abbazia RT @kperdue: GREAT post. How can we make a viral video that gets thousands of views?
    [Marketing] Why “I’m just doing my job” Shouldn’t Be Your Mantra
    Regis’ social media response team was so swift and incredible for so many guests, their marketing manager was asked to come on stage  during David Meerman Scott’s session on real time marketing. And how to be remarkable instead, like this venue. In this day and age where there are so many choices,  I could hardly believe the level of service I’ve recently received with a popular airline vendor. felt bad for the person saying it, since it was pretty clear she wasn’t happy with her job to begin with. We are all here to serve each other. first timer. Regis
    [Marketing] How Google Brought SEO Back to the United States
    The emphasis is on Content Marketing and Media Outreach, as well as Blogger Outreach: something that can’t easily be outsourced to companies in India and in the Philippines. As an SEO, my emphasis, like many other SEOs I talk to on a regular basis, has evolved into more of a public relations and content marketing role than simply someone who is “getting links” for a client. During my participation at the Pubcon SFIMA Conference in Fort Lauderdale last week, William Leake mentioned something that I have not realized before. What?!? How’s that?
    [Marketing] Wise Words of Business: From Top Dogs To You
    The Chief Marketing Officer of GE has always been an overachiever, and it almost killed her career. Article by  Caitlin Somers. Caitlin is a business consultant and mom of three. She enjoys writing when she isn’t busy carpooling or volunteering at her kids’ school. Business success isn’t a walk in the park, it’s more like an uphill battle with only a few survivors. Only nine percent of small businesses have a chance of succeeding more than ten years, according to Small Biz Trends, but that never stopped titans from trying. Bob Parsons: Go Go Go Daddy. She is glad he did, too.
    [Marketing] LinkedIn Photos Speak Volumes, What Are Your Employees Saying?
    Professional photos put a polished look on a company, and using these photos for marketing, directory listings, press releases or on your company website may be added benefits. LinkedIn profile photos: How do they reflect on your company? Social media is all about being social, right? However, as in many instances in life, there is a time and place for everything. Some photos are best left out social media profiles, and some photos should never be used as an avatar. Which became evidently clear today as I was browsing LinkedIn. Careful consideration in choosing a photo should be taken.
    [Marketing] Apple To Join Dow Jones Industrial Average
    Blitzee, managing director and chairman of the Index Committtee at S&P Dow Jones Indices told the WSJ that, “As the largest corporation in the world and a leader in technology, Apple is the clear choice for the Dow Jones industrial average, the most recognized stock market measure.” Apple is the largest publicly traded company in the world with a market capitalization of about $736 billion. AT&T has a market value of nearly $175 billion. David M. Apple shares rose, while AT&T dropped more than 1 percent according to CNBC. economy.”
    [Marketing] SEO Firm Impersonates Google, Claims Local Listing to be Deleted
    There, are, however, local search marketing companies and local search consultants, like Linda Buquet , who will help you verify your listing and optimize it so that it does show up in the search results properly. During an recent unsolicited telemarketing call , a representative from an SEO firm, located in California, claimed that a company’s local business listing on Google Places (now called Google My Business ) would be taken down and deleted if they are not paid $299 to re-verify and re-boost the local listing. He said “Yes ma’am that is correct!” Period.
    [Marketing] Network Solutions Matches $1000 in NextGen Tech Women Donations
    Educating women to succeed in this market needs to happen! 9. Zoetica’s Julie Pippert and Kami Huyse. With just two days left in the NextGen Tech Women fundraiser , the team of Danny Brown , Allyson Kapin , Julie Pippert , Kami Huyse and yours truly has raised more than $2,200. All proceeds are going to the National Center for Women In Technology’s 2011 and their Award for Aspirations in Computing , which recognizes young women in high-school for their computing- related achievements and interests. Blogger Lisa Barone explains why this is not every woman’s attitude. 8.
    [Marketing] Choosing Goals for Social Media
    It's obvious to most of us that the marketing, advertising, and public relations business model has changed. My point is that just because your demographic may be in a certain space doesn't mean that's the right place for your marketing message. mean this is very basic word of mouth marketing but it is happening faster in the internet world. I do think it is good to plan ahead for the social media world but I think it is also good for those who don't have a clue, get into the waters test them by yourself and evolve quickly your social media strategies.
    [Marketing] You’ve Got the Wrong Measures!
    Outside thinking focuses on learning market needs and intents. Do you measure market needs and intents? Production cycle times, process variation, employee productivity, sales, marketing etc.  Meanwhile markets have become more and more dynamic fueling constant changes largely because of the influence of technology and communications. Marketing and advertising actions are downstream. The prevailing business philosophy around social media are consumed with measuring everything with the aim of determining effectiveness. Is Measuring Social Relevant?
    [Marketing] Search Engine Optimization with Track Your Google Rankings
    It intelligently chooses which websites are queued up daily for your link marketing campaign. So you can try out SEOette, I have secured a special offer from the owners of, which is valid towards a link marketing campaign. Use coupon code “BillHartzer&# (on the Improve tab when viewing a campaign) to receive a free $10 towards a link marketing campaign. We all want to track our Google search engine rankings. There are lots of search engine optimization tools out there that will help you perform search engine ranking checks. Coupon valid for the next week.
    [Marketing] How to Increase Your Tweet Appeal
    Currently, he offers marketing services through his companies,  First Page Sage  and Good Media Co. HOW TO INCREASE YOUR TWEET APPEAL. Evan Bailyn ’s Top Five Tips to Increase Twitter Followers Instantly. Internet Entrepreneur and bestselling author Evan Bailyn keeps celebrities   Tweet tastic , making literally hundreds of thousands of people follow his celebrity clients – from soap opera queens to rock stars – with very simple tricks he uses every day. Your tweet is like a headline that grabs the reader’s attention and incites them to action. About Evan.
    [Marketing] What You Can Learn From Taylor Swift’s New Album Instagram Teaser Campaign
    While Taylor Swift’s campaign was a mix of both, you’ll see many companies picking a course of action depending on the company’s overall strategy for the announcement, marketing campaign objectives and anticipated excitement from your customers. PR, marketing, web, customer care) are aligned on the same announcement timeline and flow. The Best Marketing Is Personal. From the handwritten lyrics to imagery that feels in line with Swift’s lifestyle, her album promotion effort feels deeply personal and authentic and not at all like marketing. Image via
    [Marketing] Xobni is awesome
    in /var/www/vhosts/ on line 3237 Computer Stickers Laptop Computer Stickers HyperLocal Marketing Small business online marketing SOCOM Sales Wordpress Themes Download Free Wordpress Themes and Plugins Recent Posts Social Media Job Week 1 InsideView The Job Search is Over… Foursquare is fun and big brands are figuring that out. How NOT to use your Social Media Marketing Manager! There really are a bunch of great features you should take a look at, go to Xobni and check it out. Koka Sexton dot Com: [.]
    [Marketing] Google Voice Now Included in Gmail
    in /var/www/vhosts/ on line 3237 Computer Stickers Laptop Computer Stickers HyperLocal Marketing Small business online marketing SOCOM Sales Wordpress Themes Download Free Wordpress Themes and Plugins Recent Posts Social Media Job Week 1 InsideView The Job Search is Over… Foursquare is fun and big brands are figuring that out. How NOT to use your Social Media Marketing Manager! based Gmail users will now be able to place and receive phone calls directly from the Gmail interface. Calls placed to U.S.
    [Marketing] Imagine If - Danny Brown
    Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Imagine If August 25, 2010 16 voices share yours! Share Save Instead of blowing $50,000 on the staff Christmas party, companies offered employees the option of a smaller bash and donated the rest to a local charity. Instead of sending employees on a team-building exercise to the woods, companies sent them on a team-building exercise to renovate a playground in a run-down area. Imagine if. Enjoy this post? Wish it didnt, mind you. Nice thoughts. Baby steps.
    [Marketing] To Create OR To Aggregate, That is The Question
    Blog Resources Contributors Academy « 3 Ways to Get Sales to Love Marketing Over 1 BILLION gURLS Served! Barbra Gago Inbound & Social Marketing Manager This year at SXSW there was a lot of talk about content, and not just creation, but strategy. Content Marketing: How Does it Work? Content Marketing Thought Leaders Monday Marketing Term: Content Mapping This entry was posted on Wednesday, March 17th, 2010 at 8:32 am and is filed under Events , Sales 2.0. » To Create OR To Aggregate, That is The Question. This was unsuccessful. Good luck!
    [Marketing] The 2×4 Interview: Creativity
    The 2×4 Interview: Creativity originally appeared on Danny Brown - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Towards the end of last year, my friend Michael Schechter was kind enough to invite me to chat on his 2×4 series. The idea behind 2×4 is simple: one series that examines two topics, creativity and productivity, by asking those who make things on the web the same four questions on both subjects. I had a blast answering Mike’s questions, and thought it’d be cool to share the answers here. Practice doing it.
    [Marketing] The US Navy is Using Social Media
    Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > HowTo , Social Media , Video > The U.S. Navy is Using Social Media The U.S. Navy is Using Social Media by Roxanne Darling on August 13, 2009 Here is a brief late night interview with Public Affairs Officer Jason Salata (who manages the @USS_Nimitz twitter account) talking about how the U.S. Navy has jumped into social media in the past several months. Hawai?i
    [Marketing] Why We Brought my6sense to via Chrome
    Disclosure: I am Vice President of Marketing at my6sense. This morning, as you might have seen from one of the many places that covered the launch , my6sense took its first step beyond the world of mobile , bringing tweets ordered by personal relevance to , in the form of a Chrome Web browser extension. The idea, of course, is to take on the challenge of finding excellent content in your real-time streams and bringing it to the top. More signal and less noise. So something is needed. Even Twitter says " Our Challenge Is Relevance ". We agree and we're hoping to help.
    [Marketing] Financial Services and Social Media The Australian
    Once people looked outside and noticed that the White House was indeed still there and once AP had corrected the report, the market bounced back. The real questions are: how can a market be so vulnerable to a single tweet, is this a new situation and what should financial boffins be doing about social media? The market responded accordingly. If a market-sensitive transaction is being discussed on social media, then the market must be informed. At the time, this wiped just over $4 billion off Apple’s market capitalisation. Rapidly.
    [Marketing] Twitter to Offer Deals with Earlybird
    In these times what’s not to love about buying a coupon for a dinner at 40 or 50% of it’s market value? If I don’t want to see the tweets from @EarlyBird I don’t have to listen, but it offers their advertisers a way to access the huge market with localized ads that are welcomed instead of dissed. I’m a big fan of group coupon networks, deals and discounts offered through Twitter. It’s a win for the vendor too because they get new faces in the door and most times we spend more than the coupon. In fact, Groupon raised over $175 million in funding.
    [Marketing] PR Tip: Why Your Mission Statement Sucks
    I read a lot of websites and marketing literature from all sorts of organizations large and small. Unfortunately, there is a problem with most of them. They don’t have a positioning statement. Oh, sure! Most have mission statements, but the two are vastly different. Veteran public relations agency consultant, David Henderson, writes this: “[Mission statements] are frequently a pastiche of buzzwords designed to sound lofty, reassuring, authoritative and … well, boring.” ” Have you read a mission statement and said to yourself, “So what?” Right?
    [Marketing] Bare Feet Studios on the Web
    Shane started as a database programmer, I as a marketing and business consultant. Our company was started in 1996 by Shane Robinson and a previous partner. In 2000 the partnership dissolved and Roxanne Darling joined Shane to rebrand the entreprise as Bare Feet Studios. At that time we had the hardest time with a new name as – don’t laugh! – all of the good web addresses were taken. So as we sat around the desk of 6 people in Santa Fe, New Mexico in the winter, we noticed that no one was wearing shoes. And that the URL was available!
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