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  • ENGAGE  |  FRIDAY, MARCH 16, 2012
    [Marketing] Is it Too Late to Call it Pinsanity?
    Receiving 103 million total visits in February alone, it’s no surprise that Pinterest has attracted companies such as Nordstrom, Ladies’ Home Journal, and Whole Foods Market. Businesses that take advantage of Pinterest’s unique platform are able to create stunning visual displays of their products, marketing them in a way that is not only aesthetically pleasing, but also bold and direct, literally showcasing their brand to millions of visitors. A bout a month ago, I was introduced to Pinterest.com , the smorgasbord site that allows users to “pin” their favorite images.
  • KYLE LACY  |  MONDAY, MARCH 22, 2010
    [Marketing] Social Media is for Branding and not Sales?
    ’ The point of the post was to explain how the digital marketing manager of British Airways, Chris Davies, uses social media to raise the profile of his brand online. I wrote this post 2 years ago and thought it would be relevant to post again. What do you think? —– An interesting post flowed through my Google Alerts email this morning from Digital Response Media. The post was entitled: Social media ‘ideal for branding.’ Basically, he finds extreme value in user generated content on the web. good example of this would be Comcast. Comcast did it right.
  • STEVE RUBEL  |  THURSDAY, AUGUST 12, 2010
    [Marketing] Photo: Facebook Search = Social News Search - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 12 Aug 2009 Photo: Facebook Search = Social News Search Today I finally got to play with the new search capabilities in Facebook (it is a phased roll-out).  I found it fascinating that the very first question in the official FAQ positions the tool foremost as a news discovery engine. think that with a few additions like geotagging, alerts and better content discovery tools (e.g. Lots to consider here.
  • STEVE RUBEL  |  TUESDAY, AUGUST 17, 2010
    [Marketing] Quote of the Day: Taking Your Tweets Back Home - The Steve Rubel.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 17 Aug 2009 Quote of the Day: Taking Your Tweets Back Home "Im done with the lock-down and down-times. My micro and macro personal blogs will all flow through here (Posterous) out to Twitter, FriendFeed, Facebook, etc and the intake valve is Google Reader and GMail." via Sam Harrelson as posted on samharrelson.me New platforms not only unleash my creativity and curiosity, but they help me find new voices.
  • STEVE RUBEL  |  SATURDAY, AUGUST 28, 2010
    [Marketing] Lifestreaming: Follow Your Posterous Peeps with RSS - The Steve.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 28 Aug 2009 Lifestreaming: Follow Your Posterous Peeps with RSS As I mentioned last night, as more of my friends join Posterous and use it as a hub to populate their I am becoming a huge fan of their built in reader. It's helping me discover all kinds of new, substantive content that is hard to find in Twitter or even multiple blog RSS feeds. Here's how. First, visit posterous.com/reader in your browser.
  • STEVE RUBEL  |  SATURDAY, AUGUST 28, 2010
    [Marketing] Quote: "In the future, everybody will be anonymous for 15 minutes.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 28 Aug 2009 Quote: "In the future, everybody will be anonymous for 15 minutes." During a recent interview with Personal Branding magazine , the writer asked me what I thought about this amusing quote , which is the inverse of Andy Wharhols more famous one. am not so sure. The world is filled with extroverts and introverts so maybe theres a balance somewhere. Your view? Aug 28, 2009 Corvida Raven said. disagree.
  • STEVE RUBEL  |  MONDAY, AUGUST 30, 2010
    [Marketing] Lifestreaming: Newspaper Uses Posterous to Solicit and Publish.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 30 Aug 2009 Lifestreaming: Newspaper Uses Posterous to Solicit and Publish Reader Photos You're probably sick of me talking about Posterous, but it's been about a year since I have been this excited by a new platform and its potential to change how we publish. But don't just take my word for it. Check out how others are innovating. Brilliant. This is the first example I have seen. Thanks, Steve!
  • STEVE RUBEL  |  SUNDAY, SEPTEMBER 12, 2010
    [Marketing] Translation Technology Can Open Your Eyes to a Global Social Web.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 12 Sep 2009 Translation Technology Can Open Your Eyes to a Global Social Web As more of us around the world join the web , a lot content is going to start to be produced in non-English languages. This hasn't been a factor for a lot of us, but I suspect it will as we begin to discover content-rich resources and individuals we want to interact with.  Case in point. not sure if I have tried japanese or chinese.
  • STEVE RUBEL  |  MONDAY, SEPTEMBER 13, 2010
    [Marketing] Google Real-Time Search Bookmarklet - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 13 Sep 2009 Google Real-Time Search Bookmarklet ReadWrite Web has discovered a way to make a simple tweak to the URL that Google returns and get back real time results. However, as you can see from the images below, they still have a way to go. For example, a search for NFL surfaced 10 result. Meanwhile Twitter alone is seeing hundreds of tweets per minute, each of which has its own permalinked page. excuse me.
  • STEVE RUBEL  |  FRIDAY, OCTOBER 1, 2010
    [Marketing] Google Wave 1.0 = RSS, the Sequel. In Other Words, DoA. for Now.
    Im wandering if Rss had a good marketing or if it had any marketing at all towards ordinary people. In in the end, Google has to motivate people to move to Wave and deal with standard "switching costs" in the market. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 1 Oct 2009 Google Wave 1.0 = RSS, the Sequel. In Other Words, DoA. for Now You cant spend any time on Twitter without geeks lusting after Google Wave. Heres my quick take.it
  • GREG VERDINO  |  THURSDAY, JULY 5, 2012
    [Marketing] What Can Businesses Learn from Buglers?
    But if you’ve made it this far into the post, you’re probably wondering what any of this has to do with marketing or even business in general. Shivering outside the local flea market selling Christmas wreaths our moms decorated in our basements. For your company, it might mean always thinking like a marketer or sales person – regardless of the title on your business card. 'What does summer mean to you? For me, summer means drum corps. Reminiscing is nice, isn’t it? But I mentioned my experience with the Long Island Kingsmen for a reason.
  • SPIN SUCKS  |  FRIDAY, SEPTEMBER 3, 2010
    [Marketing] #FollowFriday: Randy Hall
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 03 2010 #FollowFriday: Randy Hall By Gini Dietrich | Email | Print | 1 Comment | I’m going to preface this #FollowFriday by saying Randy Hall doesn’t blog as much as he should, but that doesn’t undermine the brilliance he exudes when he does post.
  • PROACTIVE REPORT  |  TUESDAY, FEBRUARY 22, 2011
    [Marketing] Social Media Strategy Daily News
    Marketers often fall into the trap of going after a boom in popularity and the potential revenue it brings, but they fail to take into account the unyielding fickleness of public opinion. The strategy: using social media-flavored PR to influence the search marketing ecosystem. Niche Social Sites are Shaping Online Communication. Are the 18 – 26 year olds over Facebook?  It seems so -  general sites about anything and everything are now fading into the background simply because everyone has them.
  • SOCIAL WAYNE  |  SATURDAY, FEBRUARY 12, 2011
    [Marketing] Day 12: People of color impacting the social web – Christie Glascoe Crowder #28DaysofDiversity
    The success of my coaching, blogs, online shows, and my passion for social media has caught the eye of big brands and I create digital marketing programs where women are the primary target market. As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human. Like my many manuscripts, my life is a work in progress.
  • GAURAVONOMICS  |  SATURDAY, AUGUST 7, 2010
    [Marketing] Why Social CRM in a Non Starter in India
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Why Game Thinking is a Bigger Idea Than Game Mechanics Two Paradigms of Digital Activism: Empowering With Information and Engaging With Inspiration (The Freedom Fone Case Study) » Why Social CRM is a Non Starter in India Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Perhaps, these Indian SMEs have customers in the US. Lets talk.
  • CONVINCE & CONVERT  |  SUNDAY, JULY 29, 2012
    [Marketing] Not Tracking Social Media ROI is Your Fault
    Drive Social Media ROI with Content Marketing. These software packages “tag” the lead by link and source, and enable your sales and marketing teams to ascertain total booked revenue that came from particular social initiatives. Broadening the social media ROI conversation to include current customers also spotlights the extraordinarily important (and monetizable) benefits of socially-enabled customer service, product development, and market research. Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. ” white paper.
  • SPIN SUCKS  |  THURSDAY, AUGUST 12, 2010
    [Marketing] Metrics and Tools Used for Social Media Effectiveness
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 12 2010 Metrics and Tools Used for Social Media Effectiveness By Gini Dietrich | Email | Print | 14 Comments | Video blog day brings a question outside of the PR industry! They tell me how much I’m spending on marketing and how much how much I’m earning.
  • KIKOLANI  |  THURSDAY, JULY 19, 2012
    [Marketing] 10 Simple Things You Can Do To Improve Your Blog Posts
    “Quality over quantity” is one of those sayings that gets thrown around a lot, but when it comes to content publishing and marketing, they are truly words to live by. This is a guest post by Heather Higgins. Blog development is more than presentation. Your success ultimately lies in the hands of your posts. The quality of your content is everything. Photo Credit. Without further ado, here are ten simple things you can do to improve your blog posts. Optimize All the Time. First thing’s first – optimize your content. Choose a Good Title. Thoroughly Edit Your Stuff. Blogging
  • CONVINCE & CONVERT  |  SUNDAY, OCTOBER 30, 2011
    [Marketing] B2C Facebook Results Are 30% Above Average on Sundays
    However, one finding that we uncovered in the research is that there may be a large opportunity for B2C marketers on Facebook on Sundays. Last week I did a Webinar with my friends (and Convince & Convert sponsors) Argyle Social about social media timing. use Argyle Social to send most of my tweets, Facebook and Linkedin updates et al, and the guys at Argyle (which specializes in advanced metrics and social reporting) agreed to put some of my crazy theories to the test. Social Timing Insights. View more presentations from Argyle Social. Secondarily, YOU should know better. Important?
  • SPIN SUCKS  |  FRIDAY, MAY 18, 2012
    [Marketing] Gin and Topics: Gov. Christie Channels Seinfeld and School is Out for Summer
    Thank you to all of you who participated in the Marketing in the Round launch! It has been a crazy, but totally fun, week! Thanks to all of the photos everyone posted and the Facebook Timeline , Geoff Livingston and I have an incredible story we’ll be able to look back on for many years. I’ve had lots of people ask me how sales are doing. We don’t know yet! Amazon refreshes on Fridays and, as of this writing, it hadn’t been updated. It’ll be interesting to see how they do throughout the day. I’ll definitely be watching! Where the Wild Things Are.
  • WISDOM LONDON  |  WEDNESDAY, JANUARY 5, 2011
    [Marketing] Ever wondered about…Usability Testing?
    Every digital object which your client or company owns or creates should be included in the Marketing and Communications plan. Marketers should care about usability testing because promoting a product which is hard to use is like running the wrong way up an escalator – not impossible, but bloomin’ hard work! Lucy is an Account Manager at Pass It On, a Social Media Marketing Agency. Wisdom London Creative Communications is our world… « Ever Wondered About… Pummelvision? Ever wondered about…Social Commerce? guest post by Lucy Payne What is it?
  • BRASS TACK THINKING  |  THURSDAY, MARCH 5, 2009
    [Marketing] The Fine Line Between Analysis and Excuses
    'More and more, I’m conviced that some of the holdover from the days of traditional marketing – even in the face of proof that these tactics aren’t nearly as effective as we’d hoped – is because we simply don’t know what else to do. That might mean equipping more than just your PR team – think marketing, management, customer service, business development, product research. Social media Business Marketing socialmediaroi strategicplanning The mess is familiar, and it’s almost comfortable in its disarray. The Scale Argument.
  • ENGAGE  |  THURSDAY, JANUARY 16, 2014
    [Marketing] 8 Things Web Editors Will Like About Drupal 8
    With that milestone in sight, it’s a good time to look ahead at some of the benefits Drupal 8 will offer to web editors and content marketers. We’re excited about the possibilities of Drupal 8 from both a technical and content marketing perspective, and rest assured, we’ll be paying close attention as the final release rushes down the home stretch. 'When we here at McMURRY/TMG build content-driven websites (and we do that a lot), Drupal is our go-to content management system (CMS). Our colleagues on the editorial side are (mostly) fans of Drupal. How soon? Responsive Design.
  • SOCIALNOMICS  |  TUESDAY, AUGUST 11, 2009
    [Marketing] Statistics Show Social Media Is Bigger Than You Think
    Source: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results. Source:  “Marketing to the Social Web,&# Larry Weber, Wiley Publishing  2007. Source:  “Marketing to the Social Web,&# Larry Weber, Wiley Publishing  2007. by Erik Qualman. Is Social Media a Fad or the biggest shift since the Industrial Revolution?  Welcome to the Social Media Revolution: Stats from Video (sources listed below by corresponding #). is the #1 social network.
  • KIKOLANI  |  TUESDAY, DECEMBER 21, 2010
    [Marketing] Build Your Brand through Social Media Consistency
    Social Media Marketing Best Practice. This is a guest post by Eduard Ezeanu who provides communication coaching and helps people put their best foot forward in communication, both online and offline. believe that one of the best things you can do though social media is build your brand. This means creating a unique, memorable and convincing image of yourself in the eyes and minds of others. Image Credit. When you as an individual have the characteristics of a brand, you can leverage this to influence things on a large scale and better generate the impact you want. Use the Same Photo.
  • SOSHABLE  |  SATURDAY, AUGUST 20, 2011
    [Marketing] Facebook’s Road to fCommerce
    Anything that allows businesses to expand their market inexpensively and unobtrusively is a bonus. As eCommerce continues to grow and embed itself into everyday life, the newest way of doing business online, Facebook eCommerce or, as some call it, fCommerce , is starting to really take off. We have long called Facebook’s motives somewhat questionable (being nice), but now a bigger piece of the puzzle is starting to make itself known. Is it a good thing? For most, the answer is yes. Click to enlarge.
  • JACOB MORGAN  |  FRIDAY, DECEMBER 2, 2011
    [Marketing] Emergent Collaboration Vendor Review: Jostle
    On Friday’s I’ll be reviewing a vendor in the emergent collaboration space and will provide an overview on that vendor which includes aspects from leadership and vision to technology and market focus. Let’s say for example that you are looking for Sara in the marketing department, you find her and click on her profile. If you are vendor that would like to participate, please contact me (email is in the sidebar as is the twitter link). Every post will cover the same elements for different vendors. This week I’m taking a look at Jostle. Integration capabilities. Support.
  • GAURAVONOMICS  |  WEDNESDAY, NOVEMBER 24, 2010
    [Marketing] From Products to Purpose, Ads to Acts, Commercials to Communities
    have a feeling that these ideas are approaching the tipping point and marketers from both the client-side and the agency-side are beginning to feel their gravitational pull. Mario Simon from Millward Brown Optimor says that “the brands that have created the largest connection with their audiences (and the largest values for their companies) are those that stand for true ideals, because true ideals directly tap into people’s quest for meaning.&#. Mario also argues that: 1 Brand ideals work for both big and small brands. Brand ideals can be individual, social or societal. Digg this!
  • VIPER CHILL  |  MONDAY, MARCH 8, 2010
    [Marketing] How I Make Thousands of Dollars Per Month Online
    DJ’ing Internet marketing Driving Reading useful, non-fiction books Socialising with friends Going clubbing (I think my record is around 36 nights out in a row, mostly with Diggy ) After I have these written down, then I’ll do the same for fears and problems I have in my life, or I’ve had in the past. See If There Is a Market with Similar Interests As I’m relying on search engine traffic to drive new visitors to my affiliate site, I need to if there’s a decent market size with similar interests or problems. Home What the F ? Until today.
  • LOUIS GRAY  |  SATURDAY, JANUARY 22, 2011
    [Marketing] Beluga's Pre-SXSW Buzz Builds A Month Into App's Life
    But Yobongo doesn't have multi-platform support yet (including Android), and Beluga is already seeing good cross-platform engagement from early adopters, former Googlers, and is gaining awareness in the mainstream, especially after having been featured in the Android Market this week by Google - goosing the app's download numbers significantly. With services such as Twitter and Foursquare gaining incredible boosts through high visibility at the yearly South by Southwest event (SXSW), it has become something of a pastime to predict which service will be the breakthrough this year, if any.
  • JEFF KORHAN  |  WEDNESDAY, FEBRUARY 17, 2010
    [Marketing] My 27 Favorite Blogging Tips - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Unconventional Measures Give You An Edge | Main | How To Attract the Right Customers with Social Media » February 17, 2010 My 27 Favorite Blogging Tips Ideas, Organization, and Writing (1-13) Links and Tags (14-19) Comments and Community (20-27) Don't force an idea.    If it's not happening, that idea is not ready.    Move on to another. Trust yourself and the idea will come. Shorter is always better.  Use it sparingly.
  • SMTHREE  |  TUESDAY, NOVEMBER 23, 2010
    [Marketing] Social media: Is Groupon a good deal for you?
    If the goal of any marketing is to attract – and convert – new customers the Groupon model is less than effective. As with all things social marketing related, social couponing is an evolving platform. Just like you need to consider where Twitter and Facebook fit into your marketing plans – before you launch – make sure you know what you are hoping to accomplish before you partner with Groupon. Social media coupons are becoming big business. Groupon’s trend setting has led to the inevitable copy cats. The question is – does it work?
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 5, 2014
    [Marketing] Catch on Command
    At the end of your marketing campaign, did you hook more fish than the last time? Often management and sales folks without a marketing background forget that marketing is an inherently longer-term activity. As marketers, it’s incumbent on us to help the leadership and sales teams we serve understand this holistic, long-term perspective. 'A few years back I was fly fishing on Michigan’s Pere Marquette River. After a little while a couple hiking up the path stopped and the gentleman said to me, “Catch a fish now…”. Just like that day on the river. Test new techniques.
  • WEB METRICS GURU  |  MONDAY, JUNE 25, 2012
    [Marketing] New York Times Small Business Summit – 6-25-12 + Semphonic Webinar on Big Data on 6-26-12
    Big data involves a collaboration of IT, measurement and marketing at a deeper level than traditional BI. I spoke at the New York Times Small Business Summit today , in fact, twice, since the talk on Demystifying Data was given and then repeated to a new group between 9:30AM and 11:30AM. Here’s the presentation, below: Small business conference marshall sponder – updated 6-24-12-ms. View more PowerPoint from Marshall Sponder. also made a recording, but lost part of my session – though most of it is still intact – you can listen to it here. Webinar Registration.
  • SOCIALFISH  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Marketing] How to Lead Your Social Organization
    From membership, communications and marketing, to education, conferences, government relations and publications, the social web touches everything. Are you an association CEO or Executive Director? Your staff, your members, and your allies (not to mention your competitors) are all discovering new, exciting ways to apply social media to their work. As a leader in your organization, it’s up to you to untangle the threads and help everyone make sense of this new way of working. And that’s no easy feat. That makes it all worthwhile. This is how. That takes vision and commitment.
  • GEOFF LIVINGSTON  |  SUNDAY, JANUARY 16, 2011
    [Marketing] The State of MLK’s Dream Online
    Let’s look at the social media marketing blogosphere’s defacto barometer the AdAge 150 and its top 20. The reality is that — at least within this market space — we are an almost all white homogeneous group. So what we are doing is using the Influential1s.com platform as a showcase to highlight the efforts of people of color working in digital, marketing, social media, fashion, and beyond. Tomorrow marks the 25th anniversary of Martin Luther King, Jr. day as an official U.S. federal holiday. Are we talking? And to each other? Census Bureau ). senate.
  • CONVERSTATIONS  |  TUESDAY, OCTOBER 12, 2010
    [Marketing] 0-60 Series: Day 11 - Homework: Getting Ready to Go Social (Reserve Your Name)
    In this series, we will cover some of the first 60 days of integrating social media into your overall business and marketing strategy. These trainings are designed to be completed in an hour (after all we have businesses to run). Just a few days left before we launch your blog. Today, we're going to travel outside the blog a bit, securing your usernames with other social networks and tools. Almost two weeks into our work, and today we touch on Twitter, Facebook, YouTube, and other social tools for the first time (but just to secure the names). 30-40 minutes?). Several own businesses!).
  • SOCIALNOMICS  |  SATURDAY, AUGUST 16, 2014
    [Marketing] App Makers Utilizing Social Media
    Market it? Where do you market it? You see it all the time on social media – marketing for apps. 'Have you been thinking about App Development? You’ve finally hit on that perfect idea for the perfect app and now what? Create it? Make money? Why of course, social media. You can have your very own app showing up on social media, too. However, first things first, you’ve got to create that App, than pepper social media with it. Dial-in to Potential Profits. An idea is enough! – Don’t worry if you don’t know the first thing about App creation.
  • DREW'S MARKETING MINUTE  |  THURSDAY, SEPTEMBER 25, 2014
    [Marketing] 5 tips for creating a company culture that connects with your sweet spot clients
    'An area of marketing that is often overlooked is how important it is to be mindful when creating a company culture. The post 5 tips for creating a company culture that connects with your sweet spot clients appeared first on Drew's Marketing Minute. You don’t build a culture to make a sale. But the culture you build, if you’re very clear about your organization’s values and beliefs, can translate your company’s personality and attract right fit prospects. It can also reinforce your current customers’ buying decision. Company culture doesn’t just happen. Celebrate it.
  • JEFF ESPOSITO  |  MONDAY, JANUARY 14, 2013
    [Marketing] It’s time to put an end to siloed views of social media.
    For the sake of this post, let’s say that the major stakeholders in your company’s social media output are communications (PR), marketing, recruiting and support (here’s a look at a much larger touchpoint model ). Separate success metrics could look something like: Social Marketing – How much money social ads drives (compared to expenses), value of fan/follower, repeat revenue from active fan base. Social Communications – How many fans are engaged with the brand or reduction in fan churn due to great content marketing. Confused? You shouldn’t be.
  • ENGAGING BRAND  |  SATURDAY, MARCH 8, 2014
    [Marketing] Show 476 - Make a Bigger Impact By Saying Less
    'The Engaging Brand podcast  covering social marketing , business ideas and  brand marketing tips  has a new episode. Anna Farmery  speaks with marketing specialist Joe McCormack. The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode. Anna Farmery speaks with marketing specialist Joe McCormack. Joe teaches ways to simplify highly complex ideas in an environment full of short attention spans. Joe We discuss. How being brief is critical in today''s short attention span lifestyle. Tweet this ).  .
  • WAXING UNLYRICAL  |  FRIDAY, AUGUST 27, 2010
    [Marketing] The MetricsMan Comes To #measurePR
    So when a study like the one published by e-Marketer* suggests ‘only’ 16% of social business programs are measuring ROI, while many are surprised it isn’t higher , it actually sounds a little too high to me. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? Whaaa?
  • TWIST IMAGE  |  WEDNESDAY, NOVEMBER 17, 2010
    [Marketing] Brands Cannot Be Human
    What makes this so interesting (and scary for marketers) is that human beings are like snowflakes in that no two are alike. My Digital Marketing Blog will look nothing like your Digital Marketing Blog. digital marketing blog. Can brands be human? Can brands be more human? People tend to shrug their shoulders, roll their eyes or simply get freaked out at the slightest thought of making something that is not like us "human" (if you don't believe me, watch science fiction movies like A.I. or Blade Runner ). What is a brand? Enter Madison Avenue. And buy it. Lots of it.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JUNE 17, 2010
    [Marketing] Mobility vs. Mobility | it's Josip not joseph.com - by Josip Petrusa
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 She brought up more than a few points that ring true with Millennials.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JUNE 17, 2010
    [Marketing] Mobility vs. Mobility
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 She brought up more than a few points that ring true with Millennials.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JULY 8, 2010
    [Marketing] UNfluence The Influencer
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 At first, it seemed like a great idea. And I went along with it.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JULY 8, 2010
    [Marketing] UNfluence The Influencer
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 At first, it seemed like a great idea. And I went along with it.
  • KIKOLANI  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Marketing] 5 Reasons Why Video Blogging Is the Best Way to Attract Business
    560 Resources for Blogging, Online Marketing, and Starting a Business. This is a guest post by Kevin Lau. Are you confident in front of a webcam? You’ll need to be if you want to get new business in the months to come. Video blogging is becoming a hugely successful method of winning new customers, and if you’re not yet on the bandwagon you should start thinking about getting on board very soon. You could be missing out on a huge audience if you don’t dive in. Here are five reasons why video blogging will be a big success. You get to show your human side. Related Posts.
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 16, 2014
    [Marketing] Seven Tips For Jumpstarting Your Visual Storytelling Strategy
    'We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. 4) Be Human  Visual marketing performs better when the content has a human element. 7) Live In The Moment While there are no shortage of timely opportunities to capitalize on in social media, real-time marketing takes preparation. Focus on being useful.
  • JACOB MORGAN  |  MONDAY, JULY 12, 2010
    [Marketing] Implementing Enterprise 2.0 at Intuit, Part Two: Change Management
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Implementing Enterprise 2.0 at Intuit, Part Two: Change Management View Comments July 12th, 2010 This is part two in a multi-part series on how Intuit is implementing Enterprise 2.0 within their organization. Part one covered the business drivers of Enterprise 2.0 and today we’re going to look at where the push for E2.0 came from as well as obstacles that had to be overcome via change management. The push for Enterprise 2.0 When little E2.0 As with every other company that is implementing E2.0,
  • WAXING UNLYRICAL  |  FRIDAY, MARCH 16, 2012
    [Marketing] #measurePR: Is It Ever Okay Not to Measure?
    Jen Zingsheim  is Vice President of Products and Services for CustomScoop , driving product development plans to better meet the needs of public relations and marketing professionals. Jen Zingsheim , who periodically guest-moderates #measurePR, was on hand on March 6 to do just this. Here’s her recap of the chat. And Happy Anniversary to my parents! The March 6 #measurePR chat was a lively one, as the group tackled existential measurement questions like, “Is it ever okay *not* to measure?”. We kicked off the discussion by examining a post by Mark Schaefer.
  • WAXING UNLYRICAL  |  THURSDAY, FEBRUARY 16, 2012
    [Marketing] Two Twitter Accounts: An Update
    Sanjiva Persad is a London-based social media marketer and copywriter who specialises in helping small businesses build their brand online. I wrote a blog post last year about my decision to keep two Twitter accounts. waxed (Un!)lyrical lyrical about my thought process in maintaining two accounts, and how the sacrifices in terms of time and effort were worth it. Then I changed my mind. You might recall that I had an anonymous “casual” Twitter account and a professional one. Should I make an announcement, repeat it for a fixed period of time, then delete the account? Thoughts?
  • WAXING UNLYRICAL  |  TUESDAY, JULY 19, 2011
    [Marketing] Google+ v. Facebook: The Battle For Our Love
    So far, G+ has only been handy if I want to chat with social media marketers, educators who are using social media in the classroom, and the few friends of mine who are early adopters. Many of us seem to be playing the waiting game. Circles are better than grilled cheese. But the ability to put people in them is not a big enough draw for me to entirely abandon Facebook if only a small number of my contacts set up Google+ profiles. We haven’t started referring to non-social media enthusiasts as “normies.” But it’s coming.). Image:  Tony the Misfit via Flickr, CC 2.0. G+ is work.
  • WAXING UNLYRICAL  |  SUNDAY, JULY 17, 2011
    [Marketing] Weekly Roundup: What’s Buzzing?
    Vagina marketing , by Davina Brewer. Everyone’s buzzing about Google+ (I’m starting to like it a little better since I did my first hangout with Jack B and Jill Foster a couple of nights ago). Everyone’s starting to buzz about Spotify (I got my invite on Friday and LOVE it). “Everyone,&# of course, being everyone who’s into this kind of stuff… which is still not a lot of people in the grand scheme of things (though my Facebook and Farmville-addicted mom joined Google+ yesterday, so I take that quite seriously). Here are some good reads for you: 1.
  • PR AT SUNRISE  |  TUESDAY, JANUARY 24, 2012
    [Marketing] How to Find and Secure Part-Time Teaching Positions in Public Relations
    You also might search a university’s course listings using key words “public relations” and “marketing” to unearth courses. Opportunities abound for public relations professionals willing to share their expertise and passion through teaching. Here’s an overview of how to find these part-time teaching jobs at higher education institutions, based on techniques I’ve employed during fourteen years of teaching such classes. Check out regional listings under Yahoo by visiting here  to identify universities where you’d like to teach. Also explore general job search sites (e.g. About the Author.
  • MINDJUMPERS  |  FRIDAY, NOVEMBER 25, 2011
    [Marketing] How Tropicana Created A Facebook Campaign To Launch Twister
    The challenge was to launch a new fruit drink in Argentina, with a lot of buzz, when, market was dominated by aerated drinks, alcoholic beverages and other fruit drinks. Tweet While surfing the web, I stumbled across an interesting campaign designed by BBDO Argentina for PepsiCo to launch Tropicana’s new drink Twister. Creative Concept: The campaign started in August 2011 with a series of videos featuring Mother Nature Panchamama and all her wisdom. She talks about a drink called Twister with perfect mix of water and juice, just like in fruits, which she recommends to everyone.
  • NOWSOURCING  |  SUNDAY, FEBRUARY 2, 2014
    [Marketing] Is Twitter About To Launch An E-Commerce Platform With Stripe?
    It is being reported that the plan may be to model the e-commerce platform on a model similar to Square Market , with Twitter providing the e-commerce platform, with Stripe dealing with all the back-end processing. 'Ever since the beginning of Twitter, people have asked how in the world such a platform could be monetized and made profitable. People revealing what they had for breakfast, or telling everyone every inane thought in their head is not something which advertisers are going to open their wallets for. Monetizing social media is, despite what people may think, quite hard.
  • SPIN SUCKS  |  MONDAY, DECEMBER 19, 2011
    [Marketing] The Spin Sucks Holiday Gift Guide
    You could also pre-order them Marketing In the Round. There are some of us who wait until Christmas Eve to shop (cough, Martin Waxman , cough). Of course, I have no room to talk this year. I’ve been traveling and speaking so much that I still have most of my side of the family to get. Hope my mom doesn’t mind taking me shopping later this week! For people like Martin and myself, I asked my team for their thoughts on holiday gifts. What came back was a hodge podge of some inexpensive (and some expensive) and fun gift ideas. Cup Coffee Brewer. Amazon Gift Cards. GPS System.
  • DIVA MARKETING BLOG  |  TUESDAY, DECEMBER 28, 2010
    [Marketing] Stories From Smaller Nonprofits: Alzheimer's Art Quilt Initiative
    During this month Diva Marketing is shining the light on a few smaller nonprofits. This December the winds blew colder than usual and for many their winter wonderland turned life into a world of isolation. For For nonprofits, who depend on the kindness of strangers, this year especially, with the challenges of the economy it seemed to feel as thought they were fighting the battle for their cause alone. It is our hope that stories you read will inspire you to help in ways that fit with your life. be it a donation, an hour of volunteer time, a Facebook status update or an extra tweet.
  • JUSTIN LEVY  |  MONDAY, AUGUST 17, 2009
    [Marketing] Why You Should Buy Trust Agents
    Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Why You Should Buy Trust Agents Written on August 17, 2009 by Justin Levy in books , business , chrisbrogan , marketing , social media , trustagents 4 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here! If you can’t view the video, you can also find it on YouTube. Please enable Javascript and Flash to view this Blip.tv video. See I like a balanced review.
  • SPIN SUCKS  |  THURSDAY, MAY 31, 2012
    [Marketing] Government, the Dinosaur, and Finding the Fish
    One of the rules of marketing is, “Fish where the fish are.”. Today’s guest post is written by Ken Mueller. Quick, go get your daily newspaper (you subscribe, right?). Now flip to the back section…the classifieds, and look for the part labeled something along the lines of “legal notices.” I’ll wait. Ok, now you should see a lot of legal mumbo jumbo in small print about your local city or township having a public meeting to discuss budgetary matters and what-not. You check that section of the paper every day, right? And what, exactly, is a newspaper of “general circulation” anymore?
  • SPIN SUCKS  |  THURSDAY, DECEMBER 15, 2011
    [Marketing] An Open Letter to WordPress Experts
    Jay Pinkert is a principal with Shatterbox , an Austin-based marketing and communications consultancy that helps professional firms and small businesses generate leads and distinguish their brand through content-driven programs. Today’s guest post is written by  Jay Pinkert. Dear WordPress Expert, Thank you for helping me migrate my blog from WordPress.com to my own self-hosted site. You satisfactorily met all the deliverables enumerated in our service agreement. If you infer from that statement a recommendation or endorsement, please don’t. Too much choice can be paralyzing.
  • SPIN SUCKS  |  FRIDAY, AUGUST 12, 2011
    [Marketing] Gin and Topics: Gaming, the Economy, and Riots
    This article talks about the idea that points and a leaderboard and badges are nice, but they don’t tell you how to create gaming dynamics in both your business and marketing plans. HAHAHA! almost forgot all about Gin and Topics today. did a radio interview with Barry Moltz (you can listen here ). Then spent some time chatting with Marcus Sheridan about the webinar he’s doing for us on August 25 (info coming on Monday!). Then made sure Pete the Tapeworm had enough to eat so I could focus on some writing today without interruption. It’s almost noon!&#. John Falchetto ?
  • LOUIS GRAY  |  MONDAY, MAY 9, 2011
    [Marketing] Google I/O 2011: Android and Chrome OS All the Time
    We may see updates on the Android Market and Chrome Web Store, but they're ancillary to the main attractions one and two. This week, Google is holding their annual developers conference on Tuesday and Wednesday in San Francisco. The event has grown in stature over the last few years, rivaling only MacWorld (back when Steve Jobs would keynote) in anticipation as press, users and evangelists banter back and forth about will or won't be announced at the event. For the second year in a row, I'll be there, after what was no doubt one of the more enjoyable technology events for me last year.
  • IMAGINE YOUR REALITY  |  FRIDAY, JUNE 25, 2010
    [Marketing] Video Blog: Internal social networks pt 2.
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Video Blog: Internal social networks pt 2. Imagine Your Reality. All Rights Reserved. This site is powered by WordPress and uses the theme called Basic Simplicity by Michael Janzen
  • IMAGINE YOUR REALITY  |  MONDAY, JULY 5, 2010
    [Marketing] Radio shows are up
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Social Media radio show on identity and Social media. Imagine Your Reality. All Rights Reserved. This site is powered by WordPress and uses the theme called Basic Simplicity by Michael Janzen
  • IMAGINE YOUR REALITY  |  SATURDAY, JULY 10, 2010
    [Marketing] Video blog: Social Media and Connection part 2
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? The key is to know when to move a conversation from social media to an offline conversation. Imagine Your Reality. All Rights Reserved. This site is powered by WordPress and uses the theme called Basic Simplicity by Michael Janzen
  • IMAGINE YOUR REALITY  |  THURSDAY, JULY 15, 2010
    [Marketing] Interview with Amber Case, Cyborg Anthropologist
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? social context determines how contact is perceived Recent Comments Anonymous on Accountability in social media Tony Karrer on Accountability in social media Anonymous on Why social media etiquette is important for business Anonymous on Why social media etiquette is important for business Info on What makes you stand out?
  • IMAGINE YOUR REALITY  |  SUNDAY, JULY 18, 2010
    [Marketing] Video Blog: Social Vs Content
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Also look for a follow-up text post on this subject. Imagine Your Reality. All Rights Reserved. This site is powered by WordPress and uses the theme called Basic Simplicity by Michael Janzen
  • IMAGINE YOUR REALITY  |  TUESDAY, JULY 27, 2010
    [Marketing] Interview with Erik Radtke of DNS.com and social media coach radio.
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? In this episode, I ask if social media is a vocation and offer evidence that it is. Social Media Coach radio: Is Mobile overrated? In this episode I ask if mobile is overrated. Interview with Eric Radtke of DNS.com about geo-location and DNS safety. Imagine Your Reality. All Rights Reserved.
  • IMAGINE YOUR REALITY  |  FRIDAY, JULY 30, 2010
    [Marketing] Video blog: social media and employees
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Video blog: social media and employees Posted July 30th, 2010 by admin and filed in business , social media behavior , video View Comments Employees are using social media. Imagine Your Reality.
  • IMAGINE YOUR REALITY  |  FRIDAY, AUGUST 6, 2010
    [Marketing] Video Blog: Social Media and Employees part 2
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? On the one hand the employee is associated with the business and on the other hand the employee has his/her own life. In this video I suggest some ideas that businesses can consider when it comes to their social media policy. Imagine Your Reality. All Rights Reserved.
  • IMAGINE YOUR REALITY  |  FRIDAY, AUGUST 20, 2010
    [Marketing] What is Return on Relationship
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? It’s a philosophy about Relationships and how important they are for business. ? Imagine Your Reality. All Rights Reserved. This site is powered by WordPress and uses the theme called Basic Simplicity by Michael Janzen
  • IMAGINE YOUR REALITY  |  FRIDAY, OCTOBER 8, 2010
    [Marketing] Social media and workplace discipline
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? social context determines how contact is perceived Recent Comments Anonymous on Accountability in social media Tony Karrer on Accountability in social media Anonymous on Why social media etiquette is important for business Anonymous on Why social media etiquette is important for business Info on What makes you stand out?
  • DIGIGEN  |  MONDAY, MAY 10, 2010
    [Marketing] The Argument for Embedding of Content into Twitter
    It occurred to me that perhaps Twitter should be doing the reverse and allowing its users to embed content into tweets. The reason I believe this is important is that Twitter is a place of links away from its site, people use desktop clients to access it, they use mobile apps, most of which aren’t owned or managed by Twitter. Therefore, infact over time does Twitter become a non-entity, simple a technology that is used to communicate rather than a destination for conversation and content. It seems a smart move to me. This is the answer. Dan on A New Focus on Social Business Strategy.
  • BRASS TACK THINKING  |  TUESDAY, OCTOBER 5, 2010
    [Marketing] 4 Ways To Give Legs To Your Presentations
    Here’s the one I’m doing at Inbound Marketing Summit this week in Boston. Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives 4 Ways To Give Legs To Your Presentations October 5, 2010 | by Amber Naslund View Comments I love the TED conference and everything it stands for. If you haven’t gotten lost down the rabbit hole of the TED talks, you haven’t lived. TED-heads, share some of your favorites in the comments?). Their whole premise is Ideas Worth Spreading. angle.
  • CONVERSTATIONS  |  FRIDAY, AUGUST 29, 2014
    [Marketing] Voice of Customer (VoC) Metrics for Small Business
    Aligning your practices with your customer’s intentions is simply common-sense when it comes to marketing. Customer Loyalty Index (CLI) Sean Ellis recently wrote on Marketing Profs that understanding visitor intent is the heart of conversions. Aligning your practices with your customer’s intentions is simply common-sense when it comes to marketing. 'Guest Post by Trevor Grey. Before they shared their goals with me, I had one piece of advice for all of them, which was not to feel tempted to mimic another company’s Voice of Customer program or metrics. Frederick F.
  • THE RELATIONSHIP ECONOMY  |  SUNDAY, JUNE 6, 2010
    [Marketing] Social Media True Value Calculation
    true value calculator would, in fact, be better for business because it improves business intelligence shifting opportunities to meet true market demand. A true value calculator would not eliminate markets, it would liberate the true demand of a market. And And if that is not enough, consider the 100,000:1 market leverage that the trade in social currencies could have over financial currencies. His clients are mostly from the aerospace, higher education, finance, and diverse corporate marketing concerns. Let me explain. The flawed calculation.
  • TWIST IMAGE  |  THURSDAY, NOVEMBER 1, 2012
    [Marketing] Is The iPad The New TV?
    " Then, Marketing Charts published a news item today titled, Smartphones Work Round The Clock, Tablets Come Out At Night. The bigger question (and one that isn't answered in the two research reports that the Marketing Charts news items sites) is this: how is increased tablet use at night either interacting with TV or replacing it? marketing charts. I've been noticing a new media habit emerge. It could be an episode of Charlie Rose , but it could also be something a little more mindless like American Pickers. Just sit back and let some content wash over me. iphone.
  • VIPER CHILL  |  SATURDAY, SEPTEMBER 3, 2011
    [Marketing] It’s Here.
    Many of you have seen the case studies of marketers – who clearly already know what they’re doing – building another successful website. There’s more documentation on ‘how to make money online’ than most subjects out there, yet I can safely say that 99% of people who try to replace their offline income fail to do so. Inspiring? Without a doubt. But obviously there’s still something missing. For a long time I wondered what it would take to fill that gap. Then the answer came to me. Or rather, she did. How’s that for an introduction?
  • BRASS TACK THINKING  |  WEDNESDAY, JUNE 23, 2010
    [Marketing] Getting Organized with Evernote
    link] Storytelling Social Media Marketing PR Business & Technology Curated Stories June 23, 2010 [.] Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Getting Organized with Evernote June 23, 2010 | by Amber Naslund View Comments I heart Evernote. I’ve mentioned that more than once, and because of my unnatural affection for an application, I presume that everyone has discovered its wonderful-ness. Yeah, you can take notes with it, that’s easy. I’m just a fan.)
  • ARI HERZOG  |  TUESDAY, DECEMBER 18, 2012
    [Marketing] How Flickr and Google Help Us Remember
    When he's not blogging, Ari helps brands improve their digital media marketing. The Library of Congress did not know the names of French brothers Michel, age 4, and Edmond, age 2, when the institution uploaded this photograph to Flickr in the summer of 2008. They knew the duo were Titanic orphans. They didn’t know anything else. The LOC now has that data. They know the kids’ father and why he changed his name when boarding Titanic. They know the name of the woman who took in the kids and raised them. The past is a click away. Got a question? Need help? Contact Ari today!
  • ARI HERZOG  |  MONDAY, SEPTEMBER 5, 2011
    [Marketing] Help Me Find Meaning on My Birthday
    Ari Herzog provides social media marketing and editorial services. Today is my birthday. If you can’t view my video thoughts above, the link is here. As one year ends and another begins, I encourage you to think about what we’re doing in this place called the world wide web. Help me understand why we are here. Help me understand why you are here. How can we make magic together? Barry Judge : “Technology, in and of itself, isn’t that interesting. What’s interesting is how it all comes to life.&#. It happens when society adopts new behaviors.&#. Musings
  • BRASS TACK THINKING  |  THURSDAY, SEPTEMBER 15, 2011
    [Marketing] A NOW Revolution Success: Building A Corporate Blogging Team
    Today’s guest post is from Jenny Jobring, a social media marketer based in Barcelona. When I entered, the team was investing heavily in building a troop of professional online marketers that would help taking the company to the next level. Originally born in Stockholm, Sweden she moved to Barcelona 4 years ago and has since then collaborated with with various international companies on social media strategies and implementation. Here she shares with us her real world application of the concepts from The NOW Revolution! Moving Fast. Building The Team. Who are they?
  • JACOB MORGAN  |  MONDAY, MARCH 22, 2010
    [Marketing] Is Unstructured Collaboration the Key to Business Agility?
    Social media has found a home in the consumer products market where immediacy is a clear benefit. Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Is Unstructured Collaboration the Key to Business Agility? View Comments March 22nd, 2010 According to a report by Microsoft, it is (geared towards the manufacturing industry).  Towards the end of last year Drew Gude, Director, U.S. While I’m a bit skeptical on the time frame, I definitely think this is the direction we are moving in and not just within the manufacturing industry.  No way.
  • JEFF KORHAN  |  WEDNESDAY, JUNE 30, 2010
    [Marketing] Reaching Out for Small Business Success Stories
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Facebook Tips for Better Engagement | Main | Personal Experience Drives Your Small Business » June 30, 2010 Reaching Out for Small Business Success Stories Curation One of the new buzzwords in the social media circles is curation.  And from time to time I have done a different kind of curation with my Small Business Marketing Talk series.    It doesn't even have to involve social media or Internet marketing
  • JEFF KORHAN  |  MONDAY, OCTOBER 11, 2010
    [Marketing] Stop Following Instructions and Explore
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Facebook Groups Simplified | Main | Blogging Wet » October 11, 2010 Stop Following Instructions and Explore One of the characteristics of the social networks is that you are asked to fill in the blanks when you complete your profile, establish your notification or privacy settings, or connect with other applications.  This is one of the secrets of taking full advantage of the what is possible with your social media marketing.  O.K.,
  • CONVERSTATIONS  |  THURSDAY, FEBRUARY 20, 2014
    [Marketing] How SmallBizTracks Works: Next Steps and Follow Through
    'Content Marketing does more than just lead into a sales call. Content Marketing includes the sales, the service, and the follow-through. At SmallBizTracks, it’s one of the things we teach our customers to apply – and it’s also part of how we service what we sell. As we complete a project (track), we make sure the small business we worked with has a few things in hand and at the ready: A completed Scope document, which also serves as a “punch list” during the project. It’s how we Stay Ahead of the Next Big Thing. Consider leaving a comment!
  • GAURAVONOMICS  |  THURSDAY, AUGUST 5, 2010
    [Marketing] Four Reasons Why Gamers Cheat: How to Design Social Games to.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « New York Times Story on Delhi Traffic Police’s Big Brother Facebook Initiative From Design Thinking to Game Thinking » Four Reasons Why Gamers Cheat: How to Design Social Games to Optimize Cheating? Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again!
  • SOSHABLE  |  MONDAY, SEPTEMBER 26, 2011
    [Marketing] What about Company and Branded Facebook Pages? Back to the drawing board!
    Having said that, it’s clear that all Social Media Marketers need to go back to the drawing board, it’s important to find out what we need to adjust, change or add to our Social Media strategies. There’s quite a few articles out there about how all of these changes go down but it’s hard to understand how they will affect marketers and Social Media managers… so here’s my thoughts: a) “Top Stories” vs. recent stories: Just before the announcement of the upcoming changes for Facebook we saw changes on our main feed.
  • JEFF KORHAN  |  THURSDAY, SEPTEMBER 23, 2010
    [Marketing] Customer Driven SEO Leads You to Their Favorites
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « I Agree with Mark Zuckerberg | Main | Productivity Simplified » September 23, 2010 Customer Driven SEO Leads You to Their Favorites It is no coincidence that what is relevant to your customers is also what works to achieve higher search engine rankings with Google. This  These are phrases that can be used not just with your Web marketing, but with other mediums too. Recent news is more relevant than what happened last year. Favorite.
  • JEFF KORHAN  |  THURSDAY, OCTOBER 21, 2010
    [Marketing] The Dalai Lama and Business - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Actions that Engage | Main | Training Your Mind » October 21, 2010 The Dalai Lama and Business While in the company of His Holiness The 14th Dalai Lama of Tibet today at Miami University in Oxford, Ohio, I could not help but appreciate how his world view is strikingly congruent with the  business practices that are most effective on the social networks. Business and marketing is now a social experience. I'm going home tomorrow. " Whoa!
  • NET-SAVVY EXECUTIVE  |  THURSDAY, OCTOBER 27, 2011
    [Marketing] An Easy Request for Listening Vendors
    It involves very little effort on your part, and there's free marketing in it for you. Is your company in the listening business? Monitoring, measuring, analyzing social media? Using your own technology (not third party tools)? have a simple request for you. Ready? I'm in the process of turning my database of listening companies, which I've compiled over the last five years, into an online reference for everybody. Since the killer part of my earlier research projects was writing descriptions of every company, I'm letting you write your own, this time. The directory goes live next week.
  • ONLINE COMMUNITY STRATEGIST  |  WEDNESDAY, DECEMBER 16, 2009
    [Marketing] Welcome, Mashable Readers
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Welcome, Mashable Readers December 17, 2009 in Community Building | Tags: leah betancourt , mashable , user engagement I’ve noticed a spike in traffic that has likely stemmed from this Mashable article on Community Engagement, where I am quoted heavily throughout. Many thanks to Leah Betancourt for interviewing me for her most insightful article. hope you’ll find something you like. Attitude is everything. Serious swagger!
  • DIVA MARKETING BLOG  |  THURSDAY, SEPTEMBER 15, 2011
    [Marketing] More Tips To Rock Customer Care
    Aimee Lucas !  " Becky chose the winner from comments dropped on her Diva Marketing   interview post. Drum beat please. the winner of Becky Carroll's awesome book The Hidden Power of Your Customer is. Great interview check it out!). Aimee's comment rocks it out the most!" - Becky Carroll. My thanks to everyone who particiapted. Meeting new people via social media is what makes this world rock for me. love hearing people's stories. When I reached out to Aimee I learned that she had a vested interested in customers rock. asked Aimee if she would share some ideas with us. Thanks Aimee.
  • TWIST IMAGE  |  MONDAY, JANUARY 24, 2011
    [Marketing] Good Old Fashioned Values
    marketing agency. marketing strategy. If we use our traditional values in this now-digital world, we're going to fall behind. faster. have the pleasure of speaking in front of audiences that are both large and small all over the world. This gives me a very unique perspective. In your day to day work, if your client does not agree with your strategy and direction (or/and if they think you're simply crazy for suggesting it), more often than not their shaking of their heads is going to send you back to the drawing board. " and/or "why would anyone do this?" rapidly.
  • WEB METRICS GURU  |  FRIDAY, AUGUST 20, 2010
    [Marketing] Facebook Places & Web Journal August 15th – 19th, 2010
    If you are a marketer, this announcement demonstrates that location-based social networks are transforming from a trend into a mainstream feature of social networking. It is likely that Facebook will launch many other marketing opportunities for Businesses on Facebook places in the future, so it is important to go ahead and claim your location now. Maybe that’s why FourSquare got more new signups – guessing that is.  In any case, as we start tracking objects the way we track bits of data on a website – again, the ROI problem will be solved. So what is? 
  • THE WAY OF THE WEB  |  TUESDAY, AUGUST 2, 2011
    [Marketing] Apologies to 140char.com RSS subscribers…
    So I will be redirecting that feed to become any posts on here that are in the microblogging category – but if you’d rather get full coverage of writing/journalism, digital marketing, and online businesses/freelancing in addition to Twitter, Plurk, Identi.ca Apologies to everyone seeing this who previously subscribed to 140char.com’s RSS feed. Oooops. etc, then please do feel free to switch to the full TheWayoftheWeb feed. Uncategorized 140char.com oops rss
  • GET SOCIAL PR  |  MONDAY, JULY 12, 2010
    [Marketing] When Customer Service Fails the Customer
    Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Johnson When Customer Service Fails the Customer July 12, 2010 Consumer Public Relations on the Ground Although this blog is primarily about social media and public relations issues, from time to time, I get a thorn in my butt about customer service. After all, customer service is the front line of public relations for any company. It’s where those relationships with a company are either formed or fragmented. In my case, the relationship came to a screeching halt. Grinding brakes are never a pretty sound. He refused.
  • MICRO PERSUASION  |  TUESDAY, JUNE 29, 2010
    [Marketing] Why YouTube Caps Videos to 10 Minutes - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 29 Jun 2009 Why YouTube Caps Videos to 10 Minutes Now that I am (finally) doing more with video, I was surprised to learn that YouTube limits uploads to 10 minutes. The irony is they recently doubled the file size to two gigs. So if they dont care about storage, why cap us at 10 minutes? Any longer and its not so snackable.
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