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  • TWIST IMAGE  |  SUNDAY, MARCH 2, 2014
    [Marketing] Killer Online Content With Brian Clark Of Copyblogger
    In the past few years, Clark and his team, have built Copyblogger Media - a company that offers software and training with over 100,000 customers who are doing their best to create better content marketing online. have known Brian for many years, and we finally managed to schedule a conversation about the changing landscape of blogging, social media and content marketing. content marketing. digital marketing. marketing blogger. marketing podcast. It''s not an easy ask. It''s something that most brands struggle with. Enjoy the conversation. blogging.
  • DAVE FLEET  |  MONDAY, APRIL 4, 2011
    [Marketing] Monday Morning Reads: Digital Reputation, Facebook Tutorials, Speed up Blogging
    Fascinating discussion around Craigslist’s place in the market, including an interesting take from Josh Hannah who suggests that Craigslist *has* been disrupted; it’s just not obvious yet. In this week’s Monday Morning Reads: digital reputation management; a plethora of Facebook tutorials; how to speed-up your blogging; turning Google’s April Fool’s joke into a reality and an interesting Quora discussion on Craigslist’s longevity. Enjoy. New York Times: Erasing the Digital Past. The more links, the higher the approved sites rank.&#. Weekly Reads
  • BILL HARTZER  |  TUESDAY, JUNE 5, 2012
    [Marketing] A Social Media Game-Changer? Facebook Quietly Launches Promoted Posts
    Although that may be useful if you’re looking for a new roommate or on a job search, it also opens the door for further infiltration of our news feeds with marketing material. Christopher Wallace is Vice President of Sales and Marketing for Amsterdam Printing, one of the nation’s largest providers of promotional products for businesses large and small. For any business or organization using a Page rather than a personal ‘profile,’ the change occurred quietly. Facebook isn’t reinventing the wheel here. Social Media
  • DREW'S MARKETING MINUTE  |  MONDAY, JANUARY 3, 2011
    [Marketing] Brand alignment - are all the cogs in synch?
    At McLellan Marketing Group , we don't just preach this stuff, we live it out with you.    It drives marketing creative, decisions and direction.  Your brand is not your logo….your your brand is not your logo.    (tired of hearing me say that yet?). Your brand is the essence of your business.    From 20,000 feet  -- it is who you are, why you exist, the unique value you offer your customers, how you behave, what you believe in, what you promise and of course, how you keep that promise.   Why does brand alignment matter?
  • KIKOLANI  |  SUNDAY, MAY 8, 2011
    [Marketing] Lenovo ThinkCentre M90z Review & Chance to Win
    Market Samurai – Awesome keyword research tool. A few weeks ago, I wrote about how I chose products to review , and one of the main reasons I chose to review the ThinkCentre M90z is that I would be able to give one away to a lucky reader. am excited to say that the time has come! Review of the Lenovo ThinkCenter M90z. First of all, let’s start with my own personal review of this computer. Design. The first thing I absolutely love about this machine is the design. Now I no longer have to be jealous of my husband and his iMac. Tech Specs & Performance. Quirks. Browsers.
  • PROACTIVE REPORT  |  MONDAY, JUNE 6, 2011
    [Marketing] Social Media a Close Competitor to Email for SMBs
    Social media was the most cited new marketing tactic used in the last year. For years we’ve been told that email is still far and away the best way to reach our audiences, but a new study from Pitney Bowes  released in April  shows that social media is nipping hard on the heels of the number one position. Rated for cost effectiveness and ease of use, social media is just a few percentage points behind email. However, like their larger counterparts,  SMBs also struggle with measurement. It rated poorly for “proven effectiveness&#. 10 point Social Media Strategy.
  • GAURAVONOMICS  |  THURSDAY, AUGUST 19, 2010
    [Marketing] Branded Social Entertainment in India: Online Talent Hunt Contests.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « The Opportunity at the Intersection of Social Entertainment, Social Gaming and Social Commerce Mail Today Story on Identity Theft on Facebook, Orkut and Twitter » Branded Social Entertainment in India: Online Talent Hunt Contests and Reality Shows Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! What do you think? Well!! Lets talk.
  • CONVINCE & CONVERT  |  THURSDAY, MAY 8, 2014
    [Marketing] 5 Creative Ways Brands Are Using Snapchat
    Here are five creative examples of how companies and organizations are using Snapchat to inspire your marketing efforts: 1) World Wildlife Fund’s #LastSelfie Snapchat Campaign Raises Awareness About Endangered Species Inspired by the disappearing nature of content on Snapchat, the World Wildlife Fund in Denmark and Turkey have launched the #LastSelfie campaign. 'Snapchat generated headlines again this week by announcing the addition of Chat, a feature that allows users to text and video message in real-time. Created by Grey Group ad agencies, 41?29! pic.twitter.com/AMMwEGc1hx — B.
  • SOSHABLE  |  SATURDAY, MARCH 2, 2013
    [Marketing] If You Don’t Think Social Signals are Important for SEO, You Don’t Know Google Very Well
    Some might say that it’s a natural addition to the service since people consider social media to be an important part of their overall marketing, but that’s simply not how Google works. There are still many in the search engine optimization industry that are fighting the concept that Google (and Bing) is taking social signals into account at a high level when determining search rankings. These people fall into three categories: Those who haven’t had the ability or desire to test it. If you test it thoroughly, it because extremely clear that it’s real.
  • JACOB MORGAN  |  FRIDAY, JANUARY 13, 2012
    [Marketing] Emergent Collaboration Vendor Review: Mango Apps
    On Friday’s I’ll be reviewing a vendor in the emergent collaboration space and will provide an overview on that vendor which includes aspects from leadership and vision to technology and market focus. Currently Mango is profitable but they don’t spend a lot on marketing which is where other funding could be useful in the future. They also need to work hard on securing some enterprise customers if they want to really penetrate that market because as of now the enterprise customers are few and far between. Every post will cover the same elements for different vendors.
  • BILL HARTZER  |  TUESDAY, APRIL 24, 2012
    [Marketing] Search Engine Optimization Tip: Your Heading Tags Should Include your Keywords
    Talk to someone who has over 10 years of website marketing experience who can steer you in the right direction, not just someone who is going to try to “sell you” search engine marketing or website marketing services. Lately, it seems as though many people have been concerned about over-optimization when it comes to search engine optimization of their web sites. Rightly so. There is some concern, especially since Google has been testing the over-optimization filter yet again. These are the headings for the body of your web page. contact-form-7].
  • VIPER CHILL  |  MONDAY, JANUARY 24, 2011
    [Marketing] $1M Case Study: The Harsh Reality, and New Direction
    guess that’s just an image I’m going to have to live with from my fellow marketers. I feel bad that I haven’t updated you all on my million dollar case study. For those of you who missed the project, I’m aiming to build an affiliate site which makes $30,000 per month, that could theoretically be sold for $1M. Though this goal is difficult enough, I also challenged myself to do it in just 12 months. You can view the earlier posts on my case study here , here , and here. actually think this is fairly conservative. No Exact-Match Love. Lesson learned. New Direction.
  • SOCIALNOMICS  |  THURSDAY, MAY 10, 2012
    [Marketing] Bing & Facebook Declare War on Google with Social Search
    Facebook could own this new market of social search, but perhaps, behind closed doors they have been working with Microsoft to partner on developing the social search market. Bing announced today it is changing the search game. As discussed in my best selling book Socialnomics (2009) the ultimate winner between Google, Facebook, Microsoft, Amazon and Apple may hing on which company figures out social search. Social Search: The New Frontier. Microsoft and Bing are going all in on social search and why not? Google has already defeated them on the traditional search front.
  • SOSHABLE  |  THURSDAY, SEPTEMBER 8, 2011
    [Marketing] What 100 Million Active Twitter Users Means to Business
    Twitter has been both the easiest and hardest nugget to crack open as a business and marketing tool. Even with a good following, the ability to blast out links with marketing messages has not demonstrated a strong return unless the news is breaking or controversial. Everyone has known that Twitter has been huge for a while. Today, we got to look into some hard numbers showing just how involved it has become with 9-digits worth of active Twitter users online. Over half of them log in daily. What does it mean for business? That’s what 100 million active users means.
  • FIREBELLY  |  THURSDAY, OCTOBER 3, 2013
    [Marketing] Mobile Web Presence Can No Longer Be An Afterthought
    Despite some headlines taking things a bit too far, like the one touting  “mobile to overtake fixed Internet access by 2014,”  statistics show there are numerous emerging markets surrounding the mobile movement, including a group who are  only using the internet on their phones. 'Where is your audience coming from? Every year following Apple’s product announcement there is a flurry of excitement among the tech community and consumers alike. For businesses, this means you must be sure your website and social media accounts translate fluidly onto the screens of various devices.
  • PAUL GILLIN  |  WEDNESDAY, AUGUST 14, 2013
    [Marketing] The Smart Device Revolution Is Just Beginning
    It’s a terrific idea and another example of how the Internet of things is going to transform so many markets. 'I spotted a promotion this morning for a smart tag you can now attach to items that you never want to lose. It emits a Bluetooth signal that a smart phone app can pick up so you can always track them down. Coincidentally, Christina Kerley just sent a copy of her new e-book, “ The SMART Revolution.” It’s a 17-page compendium of products that are rewriting the rules of entire businesses by embedding intelligence into everyday things. Get it here.
  • PAUL GILLIN  |  MONDAY, OCTOBER 31, 2011
    [Marketing] Economic Disruption: We’ve Seen This Before
    Each of these five waves has been interceded by a crash in the financial markets. Live-blogging from the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. . Closing Remarks By Martin Fleming, IBM Chief Economist. If we look at the global economy over the last 250 years, we’ve seen five waves of technology change: Industrial Revolution. Age of Steam and Railways. Age of Steel, Electricity and Heavy Engineering. Age of Oil, Automobiles and Mass Production. Age of Information and Telecommunication. The Next Big Thing.
  • WRITTENT BLOG  |  TUESDAY, MARCH 18, 2014
    [Marketing] 25 Killer Resources to Learn Storytelling
    It’s without a doubt, the one kind of content marketing that’s never going out of style. For the very busy, this blog contains a comprehensive recap of two of the best brand storytelling books on the market, including Patrick Hanlon’s Primal Branding. Marketing agency Impact Branding & Design’s eBook is free, and packs a pretty big punch. Learn how to rule the intersection of narrative and inbound marketing. The post 25 Killer Resources to Learn Storytelling appeared first on Inbound & Content Marketing Hub. 'Image source. Nancy Duarte. Image source.
  • JANET FOUTS  |  THURSDAY, FEBRUARY 16, 2012
    [Marketing] Don’t be a Pest with “This Social Media Stuff”
    I spoke recently to a group of PR and marketing professionals about how to use social media in their work. One Any Marketer worth her salt knows that pretending to be the CEO and writing tweets–god forbid commenting as– the CEO is social media poison. If and when it comes out that it’s not really the CEO but a marketing person it’s going to be ugly. It reduces the marketing or PR professional to an annoying mosquito who keeps bugging them and those emails with all that great info go straight to the trash. They were ignoring her. CXO’s are busy.
  • WEB METRICS GURU  |  THURSDAY, OCTOBER 25, 2012
    [Marketing] Strata Conference and Big Data – Web Journal October 23-25th, 2012
    In  Human Intelligence as a Signal to Predictive Analytics yesterday afternoon there was an interesting solution that focused on social analytics and the capital markets. Fundamentally, what I heard wasn’t much different than any of the other solutions/vendors I know of and have  looked at, but for one thing.    The difference was in how the unstructured data was decoded into signals and then compared with known performance of the market indices. I have been at the Strata Conference the last couple of days in NYC  and got a chance to do a couple of things here including.
  • CONVINCE & CONVERT  |  TUESDAY, JUNE 12, 2012
    [Marketing] 3 Common Facebook Ad Mistakes Everyone is Making
    There are so many options for marketers, it is a bit like flying the space shuttle for many of us. For many Facebook marketers we are having to learn how to create good Facebook ads by creating a few bad Facebook ads first. Facebook ads are a very powerful tool. We just don’t quite know what we are doing yet. But there are plenty of best practices and lessons to take note of to help improve that learning curve a bit. Make sure your business is not falling victim to these very common Facebook ad mistakes. Targeting Non-Fans. The data does not lie. The campaign is smart.
  • JUSTIN LEVY  |  TUESDAY, AUGUST 18, 2009
    [Marketing] Gary Vaynerchuk Treats People Like Goldfish
    Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Gary Vaynerchuk Treats People Like Goldfish Written on August 18, 2009 by Justin Levy in community , gary vaynerchuk , networking , social media , video 8 Comments - Leave a comment! But, also, others like Chris Brogan , Jason Falls , Amber Naslund , Brian Solis (all of whom YOU can connect with at the Inbound Marketing Summit ) and many, many others, who spend most of their time connecting and helping others just because. Thanks for taking time out of your day to come hang out here!
  • CONVINCE & CONVERT  |  WEDNESDAY, NOVEMBER 7, 2012
    [Marketing] CheatSheet: 4 Mobile Ad Platforms That Work
    Whether your brand is B2B or B2C, marketing to your consumer is becoming more and more difficult, fragmented, and sophisticated. Because of media fragmentation as well as the on-the-go nature of today’s consumers, it is important to leverage all mediums possible to reach your target audience, including mobile. As mobile devices become more widely adopted by the minute, brands are turning their sights to mobile media as a new delivery channel. The challenge is what type/platform of mobile.
  • PUSHING SOCIAL  |  FRIDAY, JUNE 7, 2013
    [Marketing] Are You Giving Away Too Much For Free On Your Blog?
    About a year ago, I received an email from fairly well-known internet marketer. That is why I believe that content marketing is the best slingshot that any small biz David can own. 'Everyone says that you should be generous with your expertise, experience, and talents. They say share until it hurts because…you’ll get it back with interest. Others offer a quasi-mathematical ratio that says – give 4,5,6 items of true value before you ask for something in return. Where does that leave you? At some point, you are going to ask. Am I giving away too much? You are.
  • SOSHABLE  |  MONDAY, JULY 15, 2013
    [Marketing] Great Content 101
    'It’s probably been repeated more than a million times online among marketing blogs – our own blog might even account for about 25% of those. Creating quality, relatable, and shareable content with your audience online has transformed into the hallmark of so many modern digital marketing strategies. Whether it is based on inbound marketing, or just social media, there is a clear need for good content. Good content is what makes their marketing so effective, and makes them so successful. Read, evaluate, and leverage it for your own marketing needs.
  • ENGAGING BRAND  |  MONDAY, JUNE 16, 2014
    [Marketing] Show 490 – Selling Like a Superstar
    It is easy to wonder where marketing finishes and sales begins, so Anna Farmery talks to John Jantsch about Duct Tape Selling: Think Like a Marketer–Sell Like a Superstar. Are sales and marketing two different functions in a business, today? Does the business create the marketing and the customer close the deal? 'How can you become a sales superstar? Before the interview outline, the winner of the goodie bag this week is Paul Mancone, chosen from anyone who has shared about The Engaging Brand podcast or left an iTunes review. How linear is the selling process?
  • THE WAY OF THE WEB  |  SUNDAY, JUNE 27, 2010
    [Marketing] The importance of experiencing your community
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? link] Dan Thornton Hi – thanks for the comment.
  • SOCIALNOMICS  |  FRIDAY, APRIL 13, 2012
    [Marketing] 12 Steps to Social Media Success…and a Gilly Flower Cordial to You!
    Our agency has invested tens of thousands of hours with dozens of clients, from small businesses like George Howell Coffee to multinational corporations like HP, trying and testing every conceivable digital marketing strategy and tactic to forge a proven success formula. That’s because: a) there is more to life than money, and b) social media works best within a strategic, integrated marketing mix that is continually honed, refined, lathered, rinsed — and repeated. Email still rules as the primary mode of communication online, and email marketing ranks high in terms of conversion.
  • DIVA MARKETING BLOG  |  MONDAY, AUGUST 4, 2014
    [Marketing] Why I Write - Blog Hop "Old Fashion" Meme
    However, I never really knew I was until I started Diva Marketing. to tell stories; you might have noticed that most of the posts on diva marketing wrap around a story. . 'When BBF Yvonne DiVita, author/founder of Lipsticking and BlogPaws , asked me to play along on an ''old fashion'' blog meme or blog hop,  I immediately said yes. Blog memes were popular before blogs were social media. So this post is not only fun but a bit nostalgia. . I''ve always wanted to be a "Writer." Funny because I wrote all the time. write in coffee shops, on planes, on trains, in parks, in a car.
  • PUSHING SOCIAL  |  FRIDAY, AUGUST 15, 2014
    [Marketing] Fired Up Friday – 138 Days
    Your kick-butt content marketing plan is ready. 'You have 138 days left to make things happen this year. Look at your business goals. How are you doing? Are you going to finish the year with solid progress, wins, and valuable lessons learned? or… Will you coast into 2015 no better than you were on January 1st, 2014? The good news is that it is all up to you. You have time to fix the problems and get your business moving in the right direction. If your momentum has stalled: Get A Coach. Sometimes you don’t know what you don’t know. Pivot. Nokia was a paper mill. Try this.
  • CONVERSTATIONS  |  SATURDAY, FEBRUARY 8, 2014
    [Marketing] Practice, Purpose, Perseverance, and Playlists in Saturday Videos
    Trends and Emerging Markets. Related Stories Small Business Owners Can Be Freelancers Too (Saturday Videos) Fred Astaire was a Content Marketer? 'Here are three videos with points of view to assist small business owners and solopreneurs who are already digging in and feeling a bit of overhwelm, though still in the early stages of a calendar year. John Paul Dejoria – Why I Never Use Email or a Computer (via Inc. Magazine). Listen for this quote: “Pay attention to the vital few and ignore the trivial many.” ” Can''t see the video in your RSS reader or email?
  • CONVINCE & CONVERT  |  TUESDAY, AUGUST 10, 2010
    [Marketing] Why Influence Mining is the Next Gold Rush | social crm | Social.
    Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Raj Kadam : The question we ask is whether the specific data is useful to marketers. JB : How are companies incorporating influence metrics into their marketing? Marketing? As a marketer, I'm overjoyed. It’s in our DNA. JF : Hyper-targeting. Thanks.
  • JOSH S PETERS  |  TUESDAY, DECEMBER 20, 2011
    [Marketing] Microsoft Office for Android and iOS? Adobe holds the answer.
    Will MS ever catch up or will they just keep dropping the ball in the mobile market? I recently read an interesting article on The Guardian about  Microsoft releasing apps for the iPad. Being an Android and windows user this piqued my interest, hoping there would be some some mention of an MS Office release for Android. Apps like Quickoffice HD are alright, but they still have a lot of flaws. They don’t render everything perfectly, some of the work done on a phone or tablet doesn’t look right when re-opened on the PC, and there is a lot of missing functionality.
  • SOCIALNOMICS  |  MONDAY, SEPTEMBER 9, 2013
    [Marketing] Highlighting the Best of the Best on Social Media
    When it came to launching Offset, a collection of premium stock photos , the marketing team wanted to focus on channels that it deemed the right fit. When it came to populating content on the company’s Tumblr , the marketing team decided that instead of filling the feed with just an array of beautiful it would choose an artist to highlight and feature each week. Depending on the given season or holiday schedule, the marketing team will opt for a contributor that perfectly matches those emotions. 'Flower image from Shutterstock.
  • SOCIALNOMICS  |  MONDAY, JUNE 17, 2013
    [Marketing] Consolidation of the SoLoMo sector
    'The combination of social networking and smart phones with location-based GPS capabilities are offering new consumer monetization opportunities, such as location-based search marketing, mobile social networking and social/mobile commerce. the location-based advertising market is expected to grow to $12.8 Location-based marketing has historically been fueled by companies like FourSquare, and this trend of earning recognition or rewards for “checking-in” to a specific location is only gaining in popularity. According to another study by Global Industry Analysts, Inc.
  • TWIST IMAGE  |  WEDNESDAY, APRIL 4, 2012
    [Marketing] Watching Me Blog
    Blogs are one of the most valuable marketing tools ever created. do my best to provide value to you with the intention that if it's valuable, I'll become an option should your company require digital marketing services. digital marketing services. marketing agency. believe that. don't just say it. mean it by walking the talk. started blogging in September 2003, and since then I have written almost three thousand posts. I'm proud of this blog mostly because it serves two personal Gods for me: my love of writing and my love of sharing. " Here's the deal, Peter.
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, JUNE 10, 2010
    [Marketing] Intrinsic Social Motivation
    The Business Factor: There is an exponential growth of business opportunities that adults are learning to facilitate using social media as the medium to reach relevant and relative markets. What motivates adult participation within social media? When we look at the psychology of human behavior we can begin to understand certain  motivations which draw adults to social media. Abraham Maslow published his theory of human motivation in 1943. Its popularity continues unabated. The hierarchy has five levels. Physiological (hunger, thirst, shelter, sex, etc.). Esteem (also called ego).
  • GEOFF LIVINGSTON  |  WEDNESDAY, NOVEMBER 13, 2013
    [Marketing] Brutal Economic Reality of Fiction and Those Reviews
    That’s why writers find jobs working as marketers, teachers, lawyers or journalists. They tell you to market better. Really, you sell books en masse via speaking engagements, direct marketing, media relations, virtual and live blogging tours, and third party reviews. If there is anything I have learned over the past three years with the Fifth Estate , Marketing in the Round , and now Exodus , it is how necessary reviews are. 'People don’t make money from writing novels. Some bestsellers generate just a little north of $10,000. Don’t kid yourself.
  • ENGAGE  |  FRIDAY, MAY 13, 2011
    [Marketing] The Best Practice is Practice
    If you liked this, try: 6 Content Marketing Lessons from Warren Buffett. W e spend a lot of time reading how-to articles, case studies, and best practices. We want to make sure we’ve got the best advice and the surest path to success. We want to see how others have conquered problems in the hopes of replicating their success. And who can blame us? We don’t want to waste time or make mistakes that might cause pain; financial, emotional or otherwise. So we read. And we think. But the fact of the matter is we’ll never get better at our craft by studying best practices.
  • PUSHING SOCIAL  |  SATURDAY, SEPTEMBER 4, 2010
    [Marketing] Why Passion Posting May Be Hurting Your Blog's Traffic
    The Key to Attracting Influencers I’m an unabashed Influencer Marketing disciple.  write on topics of Social Media marketing, disabilities advocacy, project management, Lotus Notes and vintage jewelry. Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social Why Passion Posting May Be Hurting Your Blog’s Traffic by Stanford on September 4, 2010 Spread it! Share Email This I wanted to weigh in on the “How often should I post?&# debate.  There are several schools of thought on this one. I’ve been able to confirm this myself.
  • DANNY BROWN  |  SATURDAY, FEBRUARY 5, 2011
    [Marketing] Making a LIST For Your Customers
    Does marketing need to adjust their terminology? When we’re working with new clients at Bonsai , one of the first things we ask is how their customer service stands up. It’s crucial to know of any pluses and/or minuses before starting a new campaign. For instance, if a company’s customer service is poor, there could be a very big uphill struggle ahead in terms of brand acceptance. But, if customers have a positive view of you, it’s an extra piece of firepower that can be used in getting the news out about a new product or service. Simple – you use a LIST. Listen. Involve.
  • ENGAGING BRAND  |  THURSDAY, FEBRUARY 28, 2013
    [Marketing] 4 Things to Think About Your Business Today
    Niche markets, online delivery, less fixed costs, greater word of mouth, more market testing etc etc. Technology, social change and the need of market research. Many have tried to term the age we live in:- the knowledge economy, the digital economy, the experience economy, the. Internet, the list goes on. but the one I use is the connected or network economy. . There is a social change in the economy today and we can be fooled into thinking that the change is all about the Internet.however that is one piece of the jigsaw behind our thinking about economic development.
  • TWIST IMAGE  |  THURSDAY, MAY 5, 2011
    [Marketing] Wanting Something
    Even if we tossed aside asking "why" a brand would want any of these things (let's assume it fits perfectly into their marketing strategy), the truth is that wanting any of those things are nice and easy to say. Marketers aren't known for their humility. marketing strategy. How badly do you want something? It's very interesting to think about the things we want and lay them against the things we have. Take a long hard look at what you have. How did you get it? Did you get it because it just showed up? Was it given to you? Odds are it was neither of those things.
  • THE WAY OF THE WEB  |  SATURDAY, JUNE 16, 2012
    [Marketing] My new standing desk – day one, and how it helps business
    love new opportunities, and the way that technology is evolving more quickly all the time – I work with every client to help them start to change their outlook and business practices to cope with that, rather than just offering content or marketing which won’t evolve and grow over time. My new standing desk is now being used, and it’s symbolic of the changes I’m working through in the way I work. Having moved into a new house, I’ve had a bit of time without the internet or an office at home, which has given me some time to re-consider the way I do things.
  • LOUIS GRAY  |  TUESDAY, JANUARY 4, 2011
    [Marketing] We Need a Tech Intelligence Bubble - Value Going Viral
    I've enjoyed using Buzz and the social elements of Google Reader, but just because there is a successful company in one market doesn't mean you have to be in that market. One of the more interesting things, at least to me, that came to mind when highlighting the top ten Web services I used last year was how boringly mundane and adult some of them were. But the issue is not so much that I've gotten old and stodgy, only that in a recursive state, sites that have value deliver value. The value of Redfin and Zillow is that I can be a smarter homeowner or buyer. Facebook is what it is.
  • SPIN SUCKS  |  FRIDAY, APRIL 27, 2012
    [Marketing] Gin and Topics: A Real Life Batman and a Dancing Ping Pong Player
    By the time you read this, I will have already kicked the day off with the very first keynote about Marketing in the Round. It’s the end of April. How did this happen? feel like we were just here talking about kicking butt and taking names this year and we’re already a third of the way through it. Today also marks the day of Mark Schaefer’s Social Slam in Knoxville. And, because it’s really early in the morning right now and I’d like to rehearse one more time before I go on stage, I give you Gin and Topics. Slow Jam the News with Barack Obama. On
  • SPIN SUCKS  |  FRIDAY, NOVEMBER 18, 2011
    [Marketing] #FollowFriday: Steve Farnsworth
    Because of that kind of work, we asked him to do a webinar for us, as a follow-up to Marcus Sheridan ‘s inbound marketing and using content for sales webinars. Everyone who already knows Steve Farnsworth , raise your hands! Not everyone? Are you sure? think everyone knows Steve. Maybe if I refer to him by his Twitter name: Steveology. met Steve on Twitter a couple of years ago, became a regular reader of his blog , and then met him in person at the Vocus conference in May. When we met, it was as if two bosom buddies were getting together after not seeing one another for 10 years.
  • MR. RYAN CONNORS  |  FRIDAY, SEPTEMBER 13, 2013
    [Marketing] Highest Earning Companies With Creative Business Names
    It can mean a simple and elegant name that suits that business perfectly, or it can mean a unique pun on words that plays right into the main product being marketed. Flicking through Fortune’s 500 gave us a tad of insight on which companies are raking in the most dough, and below are some of the top earning companies with creative names: Wal-Mart – This well-known store and brand name was created by Bob Bogle who handily combined Sam Walton’s last name with mart (which of course is a market). 'Having a unique, catchy and creative business name is crucial to a business’s success.
  • MR. RYAN CONNORS  |  THURSDAY, JULY 25, 2013
    [Marketing] What is Cloud Computing and How Can it Benefit Your Business?
    Lower costs: Shifting your business’ computing to the cloud will help you lower your software and infrastructure costs, enabling you to invest in marketing strategy, research and development, and other areas. 'In the simplest of terms, cloud computing is that which is done online instead of on an actual server. In the cloud, you can access all your software, files and apps, without the need for downloads or installation. With cloud computing , it’s easier to work together and get the job done–no matter where you are. By Amy Elboom. Share in the comments down below!
  • BILL HARTZER  |  MONDAY, JULY 26, 2010
    [Marketing] Search Engine Optimization: Why Image Alt Tags are Important
    Search Engine Optimization: Why a Blog is Important When talking to business owners about marketing their businesses on. This is only one SEO tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips, like this one , are meant to be specific, they should not take too much time to implement, and are meant to be directly to the point. In fact, this search engine optimization tip is pretty simple, but may take a long time to complete: check the image alt tags on your web pages. What exactly is an Alt Tag? What?!?
  • SOCIALNOMICS  |  THURSDAY, MARCH 10, 2011
    [Marketing] You are worth more than $1.07
    You can’t look at Facebook marketing solely through the CPC lens. You empower your digital audience and mobilize them into an evangelizing army of ambassadors who market for you. To give the great Seth Godin a shout out, it is time for some Purple Cow thinking for Facebook marketing. They say you can’t put a price on friendship, but how about Facebook Fans? Personally I had hoped I was worth at least…three times that! Fans cannot simply be categorized into commodities that can be purchased. Frankly I think users are just getting used to ignoring the ads.
  • SOCIAL MEDIA CITIZENS  |  WEDNESDAY, OCTOBER 6, 2010
    [Marketing] Social Media Citizens Map
    by Harvey Blume Find On Facebook Fan Page SMC Co-Founders Of: Visit SOCIAL MARKETING FORUM   SMC support: Lifestream #Wall Street : Money Never Sleeps - has anyone seen it yet? Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Social Media Citizens Map October 6th, 2010 by Giedrius Ivanauskas Leave a reply » Share I bet that you have already seen a few versions of these social media maps. You can find the commercial copy of this particular map at xkcd.com. You can skip to the end and leave a response.
  • MY CREATIVE TEAM THINKING  |  WEDNESDAY, MARCH 10, 2010
    [Marketing] Please, Please Me
    This comment said it all to me, As a small business, none of the info provided helped me in my marketing plans. Gave a social media presentation last night to a group of about 45 small business owners as part of Bank of Commerce’s School of Commerce program. was one of two presenters. While looking at the evaluation forms, I was struck again by how there are always one or two people who don’t get their expectations fulfilled from presentations. Harry Hoover was Excellent/Very Good - 20 attendees; Good/Fair - 2 attendees. The Q&A was better than the presentation.
  • WRITTENT BLOG  |  FRIDAY, APRIL 25, 2014
    [Marketing] 11 Tips for Effective Website Copywriting
    The post 11 Tips for Effective Website Copywriting appeared first on Inbound & Content Marketing Hub. 'Like a good handshake, well-written website copy conveys professionalism, promotes trust, and engages the other person. The value of successful SEO copywriting can’t be overstated, but although some professional copywriters have an innate knack for content writing, the art of effective copywriting is one that can be easily learned. Following are some website copywriting tips to help you create masterful content. Research first. Tell a story. Keep it simple. Be accessible. Really?
  • KIKOLANI  |  FRIDAY, MAY 10, 2013
    [Marketing] Fetching Friday – Resources Mashup & Tough Love
    How to become an Influencer through Content and Relationship Marketing – My experience as a publisher taught me a lot of things, particularly in making me understand several aspects of marketing that can really help a brand make an impact to its audience. The 2013 LinkedIn Marketing Guide – LinkedIn is a great network for businesses looking to increase traffic and leads, as well as individuals looking to market their expertise for new career opportunities. The Resources Mashup. This Week on Kikolani. Blogging / Content. Business / Career. Dig in.
  • DREW'S MARKETING MINUTE  |  MONDAY, JANUARY 31, 2011
    [Marketing] Using personas to shift your focus to the customer
    If you look at most marketing copy -- it's about the "thing" -- whatever is being sold. " Which is why personas are so critical to your marketing success.  It will make the rest of the Q's  P.S. If you want more info on personas, Marketing Profs is doing a webinar on February 10th specifically about the topic.  We get features and generic benefits but our focus and the thrust of the message sits squarely on the shoulders of the product or service. And it's no wonder. Let's demonstrate.  And don't say everyone.
  • DANNY BROWN  |  TUESDAY, SEPTEMBER 14, 2010
    [Marketing] The Only Way to Know is to Ask - Danny Brown
    You might also like: The Only Marketing Tip You’ll Ever Need The 7 Day Blog Challenge The 7 Day Blog Challenge – Just Kickin It, Lectrify and Princess Tweep Tags: Business , people , questions 10 voices - share yours! Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs The Only Way to Know is to Ask September 14, 2010 10 voices share yours! Share Save We fall into comfort zones easily. We see something that works, or appears to be working, and we settle for that. It’s understandable. Kudos, sir :) New!
  • CONVINCE & CONVERT  |  WEDNESDAY, MARCH 3, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Me Too.
  • ARI HERZOG  |  TUESDAY, SEPTEMBER 14, 2010
    [Marketing] Facebook LinkedIn Twitter Flickr YouTube Blogging Blah Blah Blah: Knowing Why You Use Social Media is What Counts
    Related posts: Strategies and Tips on Social Media and Online Marketing — To What End Should This Blogging Trend Continue? This paragraph comprises the first words published on this blog since I asked for your opinions on blogging frequency seven days ago. Never before in the history of this blog (or, at least over the past 18 months) has a week transpired without new content. She owned her world. Those are powerful words. We use social networking sites for different reasons, but it is crucial to grasp the WHY. It is common to do things because other people do them.
  • FRESHNETWORKS   |  TUESDAY, OCTOBER 5, 2010
    [Marketing] FreshNetworks Blog: Top five posts in September
    As a social media agency , FreshNetworks aims to bring you the best posts in social media, online communities, marketing and customer engagement online. What is interesting to see is that Cadbury has recognised that offline is converging with online – something that all digital marketers need to be aware of. ways marketers could use Facebook Places. This add another geolocation tool into the market alongside the likes of Foursquare and Gowalla and the reach of Facebook will put geolocation tools in the hands of lots of people. Image by darren131 via Flickr.
  • SOCIALFISH  |  FRIDAY, APRIL 12, 2013
    [Marketing] [IMPORTANT] Big changes at SocialFish
    Lindy and I have joined the Marketing, Interactive, and Technology (MIT) team at ICF Ironworks. Deep breath. We have very exciting news to share – and no, it’s not baby news yet. We’re on full on baby watch – Lindy’s baby boy is due to arrive literally any minute, and yes, she’s getting VERY cranky about the wait now.). We’ll be working for ICF full time, and bringing our current clients along with us. We’ll be able to offer them a whole bevy of expanded technology services, which we’re very excited about starting to explore.
  • JACOB MORGAN  |  WEDNESDAY, MAY 18, 2011
    [Marketing] Do You Need a Business Case for Social Media?
    Sometimes organizations say things such as, “we want to improve our sales process and we believe that using social data can make that improvement happen,&# or “our marketing efforts could really benefit from social media, what can we do?&#  But sometimes organizations say, “we really don’t have a specific problem we are trying to solve, we just want to know what we could be doing or where some opportunities might be.&#  The same is true for enterprise collaboration. I had an interesting dinner meeting with a prospect today about how they might use social media.
  • SOCIALFISH  |  WEDNESDAY, MAY 14, 2014
    [Marketing] Faulty Assumptions & Flaky Decisions
    What did impact sales was developing a profile of the “habitual book buyer” and marketing publications, new and existing, specifically to people who fit that profile. 'We’ve heard it a million times, “Assume = Make an Ass of You & Me”, yet far too often we let faulty assumptions drive our decisions. The result invariably means less-than-optimal resource allocation, lower income, higher costs and dissatisfied members. ASAE discovered that their publications catalogue did not, as they had assumed, lead to “long tail” sales of older publications.
  • KIKOLANI  |  FRIDAY, JULY 1, 2011
    [Marketing] Fetching Friday – Resources Mashup & The Fourth
    The 1 -2 punch marketing action plan for blogs – I personally think there are more than just two punches here, but great details on how to get your blog moving. How relationship marketing helped me land a dream client – why relatinoships are a valuable asset beyond your blog. 21 resources new marketers must bookmark – if you’re just getting started, this is a good place to get ahead of the competition! The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week.
  • LAUREL PAPWORTH  |  WEDNESDAY, OCTOBER 3, 2012
    [Marketing] Social Media Clout: Klout them up – don’t you know who I am?
    Therefore “To Klout Them Up” means to dangle a C2C (Customer to Customer) carrot in front of a companies eyes and say “I promise I will tell my friends and family that your stuff is neato if you give me some phat lewt” Which in marketing speaks means: “I can bring on board many of your target demographic but I need goodies in return” The real short hand is “don’t you know who I am?” Your recommendations, and personal responses are the subject of endless market research, Big Data experiments and social media campaigns. Klout ).
  • LOUIS GRAY  |  THURSDAY, APRIL 28, 2011
    [Marketing] With Apps, The NOOK Color Is Now A Smart Hybrid
    Without a full-fledged Android Market, with hundreds of thousands of apps, every app on the NOOK has a chance to be found, and its not amateur hour. Disclosures: As noted above, my6sense , where I am VP of Marketing, is a launch partner with Barnes & Noble for their app store. Full disclosures up front, due to my role at my6sense , I've known the Barnes & Noble app plans for several months, and our app was included as one of the first to be included on launch day. And yes, everybody loves games, and if a device has a screen these days, you know Angry Birds is there.
  • JOEY STRAWN  |  THURSDAY, SEPTEMBER 30, 2010
    [Marketing] Greg Giraldo: In Memoriam
    Digg Digg Today’s post will shy away from the normal social media/marketing focus to focus on a more personal matter. Related Posts: The Greatest Marketing Advice In The History Of Ever Spin Sucks Guest Post Infantile Monday Dance-tacular [Video] Reasons to Love Twitter and Technoviking BarCamp 2010: And The Winner Is……… Tags: Blog Comedy Central Greg Giraldo Last Comic Standing Roast We will return to our regularly scheduled broadcasts after the weekend. This struck me very hard because I have had the pleasure to meet him and know him personally.
  • KIKOLANI  |  MONDAY, FEBRUARY 14, 2011
    [Marketing] Prepare Your Website for Geolocation with WordPress
    This is a guest post by Lorna Li , Founder & Editor in Chief of Green Marketing TV. It is the newest way to draw customers through your door, but is your business ready for geolocation? If you feel overwhelmed by people battling for mayorships or checking in to earn badges, not to worry – we will walk you through the basics of using geolocation on your website or blog and how to prepare your business for the new service! How does Geolocation Work? Start Using Geolocation for Your Blog or Business. You can find a theme for almost any business. Introducing Geolocation to Your Website.
  • KIKOLANI  |  FRIDAY, JULY 13, 2012
    [Marketing] Fetching Friday – Resources Mashup & Kitten Reacts to Sneeze
    10 Tactics for Integrating Photographs into Content Marketing – Images, particularly photographs, are content marketing’s magnetic force since they’re driving social media across platforms. As a result, you need a tailored image strategy within your content marketing plans. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Content. Enjoy! Find out why. Business / Career. Find out how. Freelancing. think you do!
  • KIKOLANI  |  FRIDAY, AUGUST 12, 2011
    [Marketing] Fetching Friday – Resources Mashup & Cows
    Just how much 800 days of inbound marketing can change your life – a nice timeline of a business’ transformation using inbound marketing strategies. The door-to-door salesman’s guide to local marketing – if you work in an office and get a lot of solicitors, this post will give you some things to suggest to them. My friend Gail who shares small business marketing tips also shares some great videos, including this one. The Resources Mashup. Blogging / Writing. Did new media kill the copywriter ? Business / Career. Graphic Design / Web Design.
  • CONVINCE & CONVERT  |  THURSDAY, JULY 25, 2013
    [Marketing] A Social Media Customer Service Win From @DeltaAssist
    So, what can we as marketers learn from this experience? It’s the simplest, oldest trick in the marketing playbook, and for good reason. Think about how strong your customer service resources are – both traditional and social media – the next time you’re contemplating investing in a splashy marketing campaign. Social Media Customer Service Win From @DeltaAssist is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'Moments of greatness often come when we least expect it. Alright, now we’re making progress.
  • SPIN SUCKS  |  MONDAY, JULY 26, 2010
    [Marketing] Why Your Customer Experience is Directly Tied to Your PR – Now.
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 26 2010 Why Your Customer Experience is Directly Tied to Your PR – Now More Than Ever By Daniel Hindin | Email | Print | 12 Comments | Guest post by Jeannie Walters , Principal at 360Connext. Word on the street about the current customer experience was, um, bad.
  • SOCIALNOMICS  |  MONDAY, MARCH 18, 2013
    [Marketing] Fashion’s Love Affair with Social Media
    Social Media has become an integral part of every organisation’s marketing strategy. It has revolutionized brands marketing strategies and its approach to engaging with its public’s. Niche and high end fashion brands use Facebook and Twitter to converse with those in the mainstream market place and showcase the brand’s personality in a non-intrusive way. These brands focus their time heavily on creating campaigns that can be broadcast, shared and talked about across YouTube, Facebook, Pinterest and Twitter –who hold 85 per cent of the social media market share.
  • THE BLAKERY  |  THURSDAY, FEBRUARY 28, 2013
    [Marketing] Your Computer Is Not Your Friend
    Asks you “what’s on your mind” without having it permanently etched in a data base somewhere to sell to Facebook marketers. There was a time when I forgot how important friends were. There was almost zero people in a twenty mile radius I could call if things were difficult. forgot that spending time on social media is not “social” time. literally didn’t have good girlfriends–and it was negatively affecting my life. Community is not just something you build so you have users for your website. It’s something you REALLY need in your life.
  • SPIN SUCKS  |  WEDNESDAY, JULY 21, 2010
    [Marketing] Creating Your Own Facebook Community
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 21 2010 Creating Your Own Facebook Community By Molli Megasko | Email | Print | 2 Comments | After reading an interesting article about another social website that popped up, I had this yearning feeling to share and discuss it, but with whom? So I went searching. 
  • BRASS TACK THINKING  |  TUESDAY, AUGUST 24, 2010
    [Marketing] Help Me Support Make-A-Wish Foundation
    Penn We mentioned on Marketing Over Coffee that we're going to try to bankrupt you two drewmclellan Bravo Amber! Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Help Me Support Make-A-Wish Foundation August 24, 2010 | by Amber Naslund View Comments It’s that time of year again when the panels for SXSW go up for vote, and it’s always a struggle. So, this year, Jay Baer and I submitted a panel to cover and discuss the concepts in our upcoming book, The Now Revolution.
  • THE WAY OF THE WEB  |  MONDAY, OCTOBER 3, 2011
    [Marketing] Self-employment – the first anniversary
    Suddenly I became responsible for invoicing, accounts, new business, and everything else, rather than ‘just’ marketing or writing articles, and that definitely took a while to get to grips with. My work combines all areas of content strategy and digital marketing, and my clients not only span a variety of industries, but also a range of knowledge and existing ability, so there hasn’t been a day that hasn’t had something different to offer. And yet here I am at the same table, albeit on a much newer laptop.
  • THE WAY OF THE WEB  |  THURSDAY, NOVEMBER 26, 2009
    [Marketing] Absolute Radio unveils iTunes Tagging for the iPod nano in the UK
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious?
  • DREW'S MARKETING MINUTE  |  TUESDAY, MARCH 8, 2011
    [Marketing] Add sounds and links to your images
    I’m curious — how can you see marketing folks using this technology? Singing pictures? Picture these scenarios: In your online store — you want to show a photo of a family room, filled with your products. You want people to be able to click on each of the items (maybe a lamp or blu-ray player) to purchase them or read reviews. With ThingLink, you can. On your static website, you want to include some customer testimonials. So you post their photos…but you want people to be able to click on them to hear exactly what they have to say. With ThingLink, you can.
  • WAXING UNLYRICAL  |  WEDNESDAY, NOVEMBER 17, 2010
    [Marketing] Judging A Blog Post By Its Cover
    Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! D’oh, you say. Preview before you publish. Image: U.S. Great post.
  • BARE FEET STUDIOS  |  THURSDAY, AUGUST 6, 2009
    [Marketing] Twitter, Facebook, Denial of Service Attacks
    Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Branding , Tech Tools > Twitter, Facebook, Denial of Service Attacks Twitter, Facebook, Denial of Service Attacks by Roxanne Darling on August 6, 2009 Twitter and Facebook were down some today due to “ Denial of Service &# (DoS) attacks. Here’s some information on what they are, how they occur, and what you can do as a netizen to help prevent them ! Hawai?i
  • SOSHABLE  |  THURSDAY, DECEMBER 26, 2013
    [Marketing] The Best Social Media Campaigns Of The Recent Past
    Today’s companies and organizations use the campaigns that integrate their offline marketing with social media channels, their own site and paid advertising. This is another innovative use of targeted local social media marketing at its best, as the campaign generated significant resources that went to cancer research in the Mater Hospital. Salvation Army’s unusual campaign called 32,000 to Go was a huge success in the field of social media marketing. However, how would a new company ideally shape the social media campaign for its benefit?
  • DIVA MARKETING BLOG  |  THURSDAY, DECEMBER 31, 2009
    [Marketing] Toast To 2010
    Both ends of the spectrum help us learn together the possibilities of conducting business and marketing in a new way that weaves our customers' need with the brand promise. Thank you for you joining me on Diva Marketing , Diva Marketing Talks Podcast and TobyDiva on Twitter. Cheers to a new year and another chance for us to get it right. Oprah Winfrey. As we end 2009 and begin a new decade I want to make a virtual toast to You. Thank you for your friendship. Thank you for your belief in social media as a credible strategy.
  • WEB METRICS GURU  |  THURSDAY, APRIL 7, 2011
    [Marketing] Know Your Audience: Discovering Learning and Development Insights
    And that brings us up to Market Research. Title: Know your audience: Discovering Learning and Development Insights. Panelists: Jeannine D’Allegro Matt Dickman Paul Dyer Location: Pacific Section B. Hear from experts how they are using the information they hear from customers to mine for insights and create ideas that are changing their business. Explore the various levels of insights available and find out how your organization can begin learning and acting on this invaluable information. Measurement is the final frontier without any true standards yet. Web Analytics Social2011
  • WEB METRICS GURU  |  FRIDAY, DECEMBER 31, 2010
    [Marketing] Last Prediction for 2011
    There is  a movement in 2011 towards integration of social listening with the ability to take action; companies that invested in technology intelligently, developed the lexicon, methodologies and visualization skills to intelligently employ  improvements in semantic technologies are now fully  leveraged to take advantage of the far more powerful capabilities now coming on the market and maturing. Those who have not invested are not focusing on the right things will fall behind, possibly perish – that is my final prediction this year for 2011. this is my opinion only).
  • THE RELATIONSHIP ECONOMY  |  MONDAY, DECEMBER 23, 2013
    [Marketing] The Best Gift You’ll Ever Get or Give
    Marketers surround us with messages and images of the latest styles in clothes, the hottest technology, the coolest toys, the most popular gadgets and the most popular things by demographic, sociographic and every other type of “graphic” we they can imagine. 'Finding the right gift for someone can be hard. know that I am not good a picking out the right gift for my wife so every year I ask her for a list but that seems to take away from the spirit of giving. Brands make most of their money during the holiday season because it is when we spend the most money on gifts.
  • SOSHABLE  |  WEDNESDAY, AUGUST 20, 2008
    [Marketing] Avril Lavigne YouTube “Fan Cheat” Hoax Helps it Take Top Spot
    They used “cheating&# to promote a viral marketing campaign.  Read more about Viral Marketing on this blog. Tags: Social Media Marketing YouTube avril lavigne evolution of dance laipply Blast. What do John Edwards , the Chinese Olympic Gymnastics Team , and certain fans of Avril Lavigne have in common? They all may be involved in cheating. The difference is, the Avril Lavigne fans haven’t technically cheated.  So far, it’s worked.  They’re now #1. The end result is something completely original, though it has been copied many times over recent years.
  • ARI HERZOG  |  SUNDAY, JANUARY 5, 2014
    [Marketing] My Social Networking Primer in 2014
    With over 8,400 people in a LinkedIn group I manage about social media marketing , why did I create a new group using that dotcom name and ask people to join that? 'With over 4,500 people and companies following me on Twitter at @ariherzog , why did I create a new account at @ariherzogdotcom last week and ask people to follow me there instead? Looking back to January 1 when I blogged about creating a new brand for myself , I ask these questions and laugh. My motivations were honorable. wanted to create new social networking channels on some of the leading platforms and watch them grow.
  • TWITIP  |  WEDNESDAY, FEBRUARY 3, 2010
    [Marketing] Exposing Yourself on Twitter
    I’ve certainly been guilty at times of steering my tweets away from the focus on my target market. July 17, 2010 internet marketing packages I share quite and I obviously use my real name but I’m always cautious about what I publish online. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Nando Rodriguez @nandoism New York City based dating/relationship blogger and web personality–conquering the world–one sexy blog and video at a time. Nice post.
  • ENGAGING BRAND  |  TUESDAY, JULY 29, 2014
    [Marketing] How to Stand Out From Your Competition
    In any of these cases, this mindset is weaved into the whole customer experience from packaging to invoicing, from marketing to design. 'A business needs to offer something different or offer something differently to stand out from your competition. You understand that you need to differentiate yourself from the competition ; you understand you need to create reasons why you are the perfect supplier to your customer’s need. However in an age of abundance how can you be different ? Yikes, so many offers, so many choices… can you truly be different? Tweet this ). Tweet this ).
  • SOCIAL WAYNE  |  TUESDAY, JULY 15, 2014
    [Marketing] Keep Startup Partnerships Mutually Beneficial
    Each company participating in the partnership should evaluate the other company’s values to see they align from a marketing or customer perspective. Planning and communication with staff and marketing departments should be strategic along the entire process. 'Originally posted on the Wall Street Journal , Wayne Sutton: Keep Startup Partnerships Mutually Beneficial. The right partnerships for startups can lead to user growth, brand awareness or can be a key way to learn more about potential customers. Mutual benefits are usually why partnerships are formed. has to be addressed.
  • VIPER CHILL  |  THURSDAY, JUNE 24, 2010
    [Marketing] ViperChill Surpasses 10K Subscribers (Or, How I Gained 9000.
    To give you an idea of what I’m talking about, allow me to cover some of the things I won’t do: Write about internet marketing news Publish a post before I’ve re-read it 2-3 times Link to websites or products with an affiliate link Write short posts with little substance Claim to be some kind of guru or expert Accept guest posts from other writers The first point is probably the most important because your blog is nothing without your content, so what you don’t publish is just as important as what you do. Home What the F ? Cloud Living Say "Hi!" Here’s how.
  • CONVINCE & CONVERT  |  FRIDAY, SEPTEMBER 28, 2012
    [Marketing] The Avalanche of Information and Scalability of Social Media
    Richard Binhammer of Dell joins the Social Pros Podcast this week to discuss his new direction, the role of corporate communications in social media marketing, and how to scale the effects of social media campaigns. Read Richard Binhammer, Dell (and beyond) @rbinhammer. Read on for some of the highlights or listen below for the full podcast. Listen Now. Click the play button to listen here: Download the audio file: [link].
  • KIKOLANI  |  FRIDAY, APRIL 13, 2012
    [Marketing] Fetching Friday – Resources Mashup & My Arizona
    Why Marketers Should Invest in Visual Content Creation – Learn why visual content is a critical part of your content creation strategy. How to Track, Analyze, and Improve Your SEO Strategy – Learn how you can make actionable improvements to your SEO strategy by looking at your marketing analytics. Famous Bloggers and Internet Marketers Facebook Timeline Images – I thought it would be a cool idea to feature some of the top names in the industry and see what pictures they are using for their Facebook accounts. The Resources Mashup. Blogging / Writing.
  • KIKOLANI  |  FRIDAY, NOVEMBER 19, 2010
    [Marketing] Fetching Friday – Resources Mashup, An Interview & Gift Wrap Inspiration
    Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. Making Money Online / Online Marketing. Comparing SEO and social media as marketing channels – what drives traffic and converts for whom. Essential Twitter searches for your business – ways to use Twitter search for reputation management, market research, competitor research, and local lead generation. This post is part of a weekly series, Fetching Friday, an interview, landing page success, and how to wrap a cat on kikolani.com. Blogging / Writing.
  • MINDJUMPERS  |  FRIDAY, AUGUST 27, 2010
    [Marketing] Spacebook and Danceroulette Music Video
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Using Social Media Monitoring to Improve Your Search Engine Marketing Relevance Facebook Places Explained » Spacebook and Danceroulette Music Video Posted by Anne Herngaard Aug 27th, 2010 Tweet If you are a tech, social media, augmented reality freak, you may fancy the video for the single N’importe Comment by French electronic duo The Toxic Avenger. Or maybe this world seems a bit more appealing for those of us who live out our “real lives&# on Facebook.
  • WRITTENT BLOG  |  MONDAY, OCTOBER 28, 2013
    [Marketing] 10 Unexpected Places to Find Business Blogging Inspiration
    If you’re struggling to come up with a creative way to recast your marketing automation software product, a battle against zombies may be the perfect analogy to get you feeling creative again and increase your chances of gaining meteoric social shares. Metrics expert Dan Wilkerson uses this resource to find concepts to tie into his content marketing for instant and total appeal. Stephen Streich of Eloqua believes that Reddit is something of an untapped resource for marketers, due to the fact that many memes and concepts gain discussion first in the “subreddit” forums.
  • GEOFF LIVINGSTON  |  SUNDAY, JANUARY 30, 2011
    [Marketing] Revolutions: Don’t Shoot the Social Media Messenger
    We just know that in some ways, these tools have lent themselves to a higher purpose than talking about Kim Kardashian’s marketing on Twitter. Image is from NorthJerseyMusic. As we watch protestors risk their lives and demand governmental change in Egypt , a secondary news story has evolved. Pundits are actively debating the role (or lack thereof) that social media and the Internet played in sparking the Egyptian protests, Tunisia’s revolution , and Yemen’s unrest. To deny the use of new tools as exciting and noteworthy in a revolution is a mistake.
  • KIKOLANI  |  THURSDAY, MARCH 31, 2011
    [Marketing] Fetching Friday – Resources Mashup & Mountain Light Timelapse
    Making Money Online / Marketing / Online Business. Why some blogs do not convert with affiliate marketing – listen to the whole video to see if there are ways you can improve your blog to perform better. Why affiliate marketers are the best marketers – 7 reasons why you should look toward affiliate marketers for advice on improving conversion, niche research, driving traffic, ROI, and more. Local SEO tracking: how to effectively track offline conversions – what custom entities to create to track offline conversions from online marketing.
  • MICRO PERSUASION  |  FRIDAY, JULY 2, 2010
    [Marketing] My Stats Reflect How the Web Is Changing - The Steve Rubel Stream
    The implications for what this means to marketers are pretty profound. Our marketing programs, creative, and content need to be useful/entertaining enough to get people to pass them along to the folks in their graphs who might/could/should be interested and receptive. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? However, thats hard to do given the way the sites are structured. Its an anomaly since I just switched).
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