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    [Marketing] Drive Blog Traffic Without Using Twitter | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 07 2010 Drive Blog Traffic Without Using Twitter By Gini Dietrich | Email | Print | 56 Comments | Happy Tuesday everyone! But by providing value to others (mostly other PR and marketing folks), I’ve earned their trust and stayed top of mind with them.
    [Marketing] How can Social Media be used in Education?
    I’m making a prediction that in 5 years time 80% or more of schools, colleges and universities will be using social media as not just a marketing tool, but as an actual cog in the learning process of students. For Marketing Purpose. Many educational institutes are already implementing  social media marketing  successfully as a tool for recruiting new students. Do you remember when you first created your Facebook account? I remember asking my sister, “But what do I even say? Who cares what I’m doing?” ”  Little did I know, everyone  cares.
    [Marketing] 72 Hours Only: How to Become a Podcast Millionaire
    The plugin is called Smart Podcast Player and was created by the most recognisable internet marketing blogger online: Pat Flynn of Smart Passive Income. Abel is clearly someone who follows marketing blogs as well, looking to grow his audience further and convert that into sales more than ever. didn’t find their podcast because I was looking for how to become a better lover (honest) but actually because Susan ran a marketing podcast, believe it or not. If you follow a number of blogs in the internet marketing space then you’ve very likely heard of John Lee Dumas.
    [Marketing] 6 Reasons why you should check-in with location-based services such as TriOut, Foursquare, Brightkite, Whrrl, Gowalla, Scvngr, PlacePop, Yelp and more!
    Yesterday afternoon I was on a geo / location-based twitter rant due to various market research reports and blog post about the value of location-based services and the adoption of them. m not saying the research was inaccurate but I think the main message that was being delivered to marketers about the current state of location-based services could have been delivered better. If you have no clue what I’m talking about read the following post: Study: Foursquare, LBS Apps Have Narrow Audience, Prime For Early Adopter Marketers. waynesutton Wow. Love it. If so why or why not?
    [Marketing] Why I'm Loving the Livefyre Comments System - Danny Brown
    You might also like: Why Loyalty and Mobile Marketing is the Future for Retail Why I’m Loving expo-MAX Analytics The Indecision of Being a Blogger Tags: better blogging , blog comments , livefyre 67 voices - share yours! Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Why I’m Loving the Livefyre Comments System September 15, 2010 67 voices share yours! Share 1 save Regular readers of this blog will have noticed the introduction of the Livefyre comment system. – it actually expands it. Maybe.
    [Marketing] Curiosity: An Essential in Every PR Pro’s Toolkit
    As digital PR specialist at Mall of America , Lisa Grimm ’s time is devoted to developing and implementing social media strategy, community management and other marketing communications initiatives. Lisa Grimm has a strong back­ground in integrated marketing communications, branding, public relations and emerging media. As digital PR specialist at Mall of America , Lisa’s time is devoted to developing and implementing social media strategy, community management and other marketing communications initiatives. What a lovely anecdote and framework for living.
    [Marketing] How to Emulate the World’s Powerful Brands Using Social Media
    They’ve created a confident brand by simply knowing who they are, what they stand for and who their target market is. Let’s take a look at some brand case studies that you can apply to your own marketing efforts using social media, a creative mind and a tiny budget! powerful brand is the emotional connection that you make to your potential target market. Natalie Sisson is an intrepid traveler and Kiwi entrepreneur who currently lives out of a suitcase. Don’t you just love to hate those big name brands who always seem to be getting right? Tw-eating Up Tasty Content.
    [Marketing] The Social Generation and Your Small Business
    Another is being able to observe and learn from the behaviors of the next generation of business men and women - with two unknowing volunteers being my son and daughter, both of whom are studying marketing at top business schools here in the midwest.  . One of the advantages of being older than most social media practitioners is being able to apply my decades of business experience to a new way of doing business - one that includes all of the social and new media technologies. Zak Korhan, Ohio State University President Gee, & friend. That was the extent of our use of technology.
    [Marketing] Warning: 5 Business Myths Which Wreck Your Success
    Here are some of the myths that I have come across whilst leading social marketing and social leadership workshops during the last month. We are B2B so social marketing does not apply to us". Secondly, social marketing is potentially even more important for B2B. We love the concept of social marketing but we just don''t have time" Every business person has the same amount of time in a day. The question is why you wouldn''t choose to invest a part of that time in social marketing? 'There are many business myths that annoy me. That is not us. False.
    [Marketing] Six Figure Writing: My Journey from English Failure to Blogging.
    Bum Marketing Bum Marketing is a phrase coined by Travis Sago for his free course that burst onto the scene a few years ago which taught people how to make money through article marketing. As I said with Bum marketing, I don’t think this is a great long-term strategy if you’re looking to make a serious amount of cash. Home What the F ? Cloud Living Say "Hi!" The one who openly told me in front of 28 other students that “writing is not for you.&# To quote Blaise Pascal, “I would have written a shorter letter, but I did not have the time.&#
    [Marketing] Photographs, Digital Rights & Social Media Events
    There were many reasons for this including serving as a featured guest who helped market the event and gave my time for free; as a professional blogger; because the photographer was hired by friend and organizer Mark Drapeau for the affair; and finally, as I was tagged in Facebook of all places, the most portable of all image networks. Marketing Photography in the Social Media Era. If attending events and tagging people with photos is a way to get a photographer’s business marketed on Facebook, one would be advised to consider the event! Image by Vithaya Photography.
    [Marketing] When Familiarity Breeds Familiarity
    On the web, we as digital marketers and change agents, worry that the sites, applications and networks that we build, share and promote aren’t intuitive enough. Everything seems hard the first time we do it doesn’t it? Until it no longer ceases to be difficult and then it becomes innate, routine and sometimes mundane. Yet even the toughest of sites to navigate seem to succeed with massive amounts of traffic and uniques. Why is that? Because people want to go there. People want to use that site. No matter how difficult it is. What does this mean? myspace Web 2.0
    [Marketing] Social Media Case Study: Audi
    However Clark did point to a study by Visibli, a social-marketing analytics company, which recently found that Audi has the most “engaged&# fans of any entity on Facebook. Most savvy marketers know that social media is a longer term play of building relationships with customers. (Video: Watch this video on the post page). Situation: Audi was the first Super Bowl commercial to feature a Twitter hashtag (#Progressls). Action: Klout helped Audi find more than 1,100 people to reach out to about the campaign — 200 of them received an Audi travel mug and flashlight.
    [Marketing] 7 Surefire Social Media Strategies for Your Business
    And as a business owner, you should make use of it – what once was just a pastime turned into a powerful marketing instrument you cannot afford to ignore. The most important thing to understand before you start working on your social media marketing is that it is as serious as any other part of your business strategy. 4.     Content Marketing. Here are 7 simple strategies that will help you out: 1.     Follow a Plan. For example, set a minimum of how many posts and tweets you make every day and stick to it no matter what. 2.     Walk the Extra Mile. How To Social Media
    [Marketing] The Bartender Economy
    just read and commented on Danny Brown ’s post about Marketing and the Emotional Connection. On Danny’s blog, my comment agreed about the emotional connection in marketing. Today I ( Lisa Gerber ) ramble from influence to bartending to staying out of trouble. Last Friday. 45 am. The airplane doors closed. am on my way home to Idaho for the week. dutifully shut down my phone and opened my book. There is always something to keep my attention. The flight attendants launched into their safety presentation as I continued to read. watched. Not because of that Seinfeld episode.
    [Marketing] 1,440 Minutes
    15 Empty Jar Marketing But To Read Is Devine Social Media Sucks, Especially Twitter How Twitter Reminds Me Of “Vanilla Sky&#. Digg Digg “To understand the value of a minute, ask someone who just missed their bus/train/plane.&#. Lately I’ve read a lot of blog posts, tweets, Facebook status updates and other online communications revolving around time. It got me thinking about how I use the 1,440 minutes I’ve been given each day. The following is a rough summary of where the minutes I’ve been given go. 540 minutes = Work. 300 minutes = Sleeping.
    [Marketing] The Value Of Building Zombie Loyalists For Your Brand
    digital marketing. marketing blog. marketing podcast. 'Episode #442 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Peter Shankman believes that, in the end, customer service is everything. While he is a veteran of the public relations space (we actually met when I was working as an account guy in a PR agency, long before I joined Twist Image ), a passionate entrepreneur (he launched Help A Reporter Out ), and a multiple-times bestselling author ( Customer Service , Can We Do That?! for free. But, it''s not really free.
    [Marketing] Big Announcement! @BlueFocus @MNBurgess to Deliver #TEDx #TEDTalks @TEDTalks #socbiz
    Blue Focus Marketing CEO Cheryl Burgess (@ CKBurgess ) and I first began fleshing out the idea of personal branding and celebrating one’s passions during our work on our Amazon best-selling book, The Social Employee. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. May 10, at the Two River Theatre in Red Bank, New Jersey. My thanks again to the organizers of this TEDx event.
    [Marketing] Global Mobile Content & Apps Competition: Call For Nominations NOW
    Mobile is a huge part of this – particularly since mobile in is the ONLY screen for people living in Africa, Asia and the emerging markets. In brief: Content and innovative applications with impact are recognized by the World Summit Award (WSA). National pre-selections for the WSA-mobile run through experts in respective countries. The only way to apply for WSA-mobile is to be nominated by the national expert, so reach out with your story NOW. As of today, around 160 countries actively participate in the initiative. You can find the expert in your country here. ).
    [Marketing] The End of Business as Usual
    As consumers further connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions, and markets – and it is nothing short of disruptive. digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, influence and culture. The End of Business As Usual will change the way readers view the world of business, from sales and marketing to customer service and product development to leadership and culture. While Absolutely everything. blogging
  • KYLE LACY  |  FRIDAY, MAY 20, 2011
    [Marketing] TechPoint Bringing Facebook Executive and Spokeswoman to Speak at Innovation Summit in Indianapolis
    INDIANAPOLIS (May 20, 2011) — TechPoint’s 2011 Innovation Summit will feature a keynote address by Facebook Spokeswoman and Director of Market Development Randi Zuckerberg – who is also Founder Mark Zuckerberg’s sister. 45 on Hollywood Reporter’s list of “Digital Power Players,” Zuckerberg is no beneficiary of arbitrary nepotism; she works on the marketing team at Facebook, where she manages partnerships related to media, news & current events, and non-profits. I love this kind of stuff! Just wanted to keep everyone informed. This should be an amazing event! ——-.
  • ENGAGE  |  TUESDAY, JULY 12, 2011
    [Marketing] Content Design for the Digital Reader
    content marketing executive with more than two decades of experience who’s helped develop online reading applications for publishers such and AOL and Hearst, Pittman is also the voice behind the blog, “ From Concept 2 Market: What Makes a Product Worth Talking About.” Terry Pittman, author of From Concept 2 Market Absolutely. This interview, conducted and written by TMG Managing Editor Corey Murray, is part of the Content to Change series, a collection of interviews with the custom content industry’s best and brightest. Washington, D.C., Or The Wall Street Journal. Maybe.
    [Marketing] Reactivating and Engaging Inactive Email Recipients in 8 Steps
    All email marketers have them: inactive recipients and dormant email addresses. Analyze the metrics you picked, export them in a spreadsheet (or use the tools your email marketing platform offers) and do the math. Tags: Email marketing email marketing personalization segmentation testing People that are still subscribed to their email lists with a valid email address but never open their emails and thus don’t interact with them anymore. How do you re-engage these subscribers? Well, obviously, it starts by defining what an inactive email recipient is.
  • SOSHABLE  |  TUESDAY, MAY 28, 2013
    [Marketing] #Seniors: Can They Make the Jump to #SocialMedia?
    Add in the fact that baby boomers are starting to enter their golden years, and there’s nothing but tremendous upswing for social media and digital marketing. Online marketing companies , which once focused on younger demographics, could begin targeting older age groups in advertisements. Seniors have sheer strength in numbers and their increasing competence of social media could make them a lucrative focus for marketers. fishbat Discusses Social Media Marketing For Senior Citizens. '“When was the last time your face was buried in a really good book?”. Facebook?
    [Marketing] What Are You Doing With All Those Email Leads You’re Getting?
    By using an email marketing tool, you can build silos by market or by where they are in the buying cycle so you can tailor messaging to each. Ask questions - when sending out the initial request, give them options of things that might interest them, i.e., markets, product or applications that they would find useful. Monitor who’s reading them  - by using an email marketing tool, you can see who opened and read your message. If you like this post, you may want to read: Email Marketing: Is this the Best Way to Reach the Professional Tradesman?
    [Marketing] Content Distribution: Eight Ways to Gain New Readers
    have one more section on using offsite marketing for content distribution, but I’m already at close to 1,500 words (and I’m 13 minutes late in publishing), so I will save it for tomorrow. 'By Gini Dietrich This whole digital world is a funny beast. Just when you think you have it figured out, it changes. am often asked, “How do I promote blog posts and distribute my content?” ” because what worked in 2010 no longer works today. Of course, the answer is often “it depends,” which is a crappy answer, but one size does not fit all. told you. Email.
    [Marketing] Boners BBQ: A Study In How To Hate Your Customer
    Cheap and easy word of mouth marketing? He does social media management for  KimberMedia  and does PR and marketing for  @bgckids. This isn’t going to be another deconstruction of the awful PR and social media job done by Boners BBQ in Atlanta recently. There are hundreds of those out there ( though Unmarketing’s take is among the best ). This is going to be a “How to ensure your business never gets off the ground” kind of post. The first step? There are plenty of examples of entities with edgier themes out there. Sex sells in our culture. However.
    [Marketing] Poisoning the Online Well
    Off the top of my head, I''m thinking of legal, market, and technical risks, but that''s probably just a start. 'Garbage in, garbage out. The latest from the ongoing Snowden/Greenwald revelation is a reminder that interested parties know how to plant false information on the Internet, and that some of them are probably doing it. It has implications for anyone looking for good information online, anyone with a reputation to protect, and—potentially—for everyone invested in the online world. The same tactics are available to every government—and any other motivated group.
    [Marketing] 5 Ways An Infographic Can Go Wrong
    Infographics can be a slam dunk for your marketing department if they are done correctly. 'It’s not always easy to tell if an infographic is good or bad. But with all the “you can do it” make-your-own-infographic cheerleading websites and blog posts, infographics are being churned out at a breakneck pace. The problem is, most of them are useless and rarely, if ever, see the light of day. But how can you tell if the infographic someone just sent you is worthy of being posted to your blog? Here are a few questions to ask yourself: 1. Is it visually appealing or a visual train wreck?
    [Marketing] Media companies and losing talent
    Along with marketing and advertising, they’re the companies most used to talking at audiences, and have spent decades, or even hundreds of years perfecting that art. A couple of very interesting posts regarding the ever-changing media world popped up last week. Jeremiah Owyang catalysed some interesting discussion when he posed the idea that the Golden Age of Tech Blogging is over (A theme I’d covered earlier with a less provocative headline – curses!) The silo culture that still characterises many businesses doesn’t help. So companies take the easy option.
    [Marketing] Todays #SocialMedia Tweetchat Topic: The Social Media RFP: How to Get the Best Results
    I tend to disagree however as it allows you to understand the market better and, done correctly, will provide additional direction for your RFP.  If you want to purchase an accounting system, customer relationship manager (CRM) or enterprise resource planning (ERP) platform for your company, it’s a pretty established process.  There are a few meaningful vendors in your space determined by the size of your company, the features are all pretty clear and there are case studies galor for how-to and how-not-to select, implement and run those systems.  Where to Start? 
    [Marketing] Change Is Sexy, Until it Costs
    If a short term marketing gimmick is all you’re after, that’s fine (and it’s still going to require investment). “I’d like to better use social to build my business. But I don’t want to spend anything because we don’t have a budget, and we can’t cut anything else. don’t want to have to hire anyone or spend any extra time on this, and no one else can take it on right now, so we’ll need to outsource it or perhaps put the intern in charge of it. Can you help?” Until we actually need to do the work in our own organizations.
    [Marketing] Fetching Friday – Resources Mashup & Share Your Best Post
    Networks You Can Use for Guest Blogging and Blogger Outreach – The following are nine networks for guest blogging and blogging outreach that you can use to market your business for increased exposure and additional backlinks. Crash Course in Conversion – Every marketer’s purpose is to maximize their return on investment – 5 conversion concepts to make your pages more focused, persuasive & successful. Track these 6 key metrics for measuring marketing effectiveness. The Resources Mashup. Blogging / Content. Business / Career. Freelancing.
    [Marketing] Facebook Changes Page Layout Features | Small Business Mavericks
    This is a great opportunity for brands that are using Facebook for marketing. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? Tweeting Can Lead To Short-Term Traffic Gains » Facebook Changes Page Layout Features It used to be that Facebook fan pages weren’t allowed to interact with other pages or with Facebook profile walls. Now, that’s no longer the case. You can interact with others on Facebook as your branded Facebook page.
    [Marketing] Make Us Believe - Danny Brown
    Or maybe hundreds or thousands of hours of their time, like a university degree or black belt in karate.Word-of-mouth marketing is based on trust, almost entirely. It is the most effective form of marketing you will ever have. Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Make Us Believe September 7, 2010 23 voices share yours! Share 1 save We buy products and services every day. Some we need, some we don’t. But we’ve heard good things about them so we buy them. Our friends. Our family. We will.
    [Marketing] Bob-o-graphic on How to Create Transient Competitive Advantage
    Rita talks about the end of sustainable competitive advantage and how the sustainable mindset should be replaced with a transient one - taking a proactive approach to ending products and services before the market does it for you. 'Yesterday saw my discussion with Rita McGrath go live as this weeks Engaging Brand podcast. From the feedback you seem to love a summary so that you can live the lessons at work as well as whilst you are listening to the podcast. Change Management Leadership Strategy rita mcgrath engaging brand podcast brand podcast competitive advantage
    [Marketing] Enterprise 2.0: Paradigm Shift or Incremental Change?
    market predictions vary so greatly.  Market Predictions Vary so Greatly? Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Enterprise 2.0: Paradigm Shift or Incremental Change? View Comments December 18th, 2009 This is the third post of a multi-post series covering the discussion between SOCIALtality founder and 20-year Fidelity-enterprise veteran, Wendy Troupe and myself.  The topics of our discussions were around Social Media, the emerging Enterprise 2.0 movement and the issues facing companies contemplating adoption.  space. 
  • SPIN SUCKS  |  TUESDAY, MARCH 27, 2012
    [Marketing] Why Goldman Sachs Needed a Crisis Plan
    billion when the stock market took notice of the media storm. It was just a couple of weeks ago that Greg Smith wrote a scathing OpEd for the New York Times about his former employer, Goldman Sachs, on his way out the door. But it feels like an eternity. Smith wrote, during his 12 year tenure, the culture at Goldman shifted from valuing teamwork and “always doing right by clients” to one where people “callously … talk about ripping customers off.” ” The piece ran on the second day of new corporate communication chief, Jake Siewert. They lost $2.15
    [Marketing] Live the Golden Rule
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 21 2010 Live the Golden Rule By Gini Dietrich | Email | Print | 15 Comments | I first published this on Sarah Robinson’s blog, Escaping Mediocrity. So if you read it there last week, you won’t learn anything new by reading it here today. Leave a comment!
    [Marketing] Five Reasons I Lost Readers in 2010
    Michael Schechter is the digital marketing director for Honora Pearls , a monthly columnist for JCK Magazine, and the founder of Gen-Next Jewelers.  He also steals and shares your best ideas and quotes on his Tumblr blog, Smarter Than I Am. like me. A lot. Sadly, readers have not woken up to the amazingness that emanates from within me. In fact, even when I manage to capture their attention, I seem to lose them just as quickly. Normally I would just blame this on you guys. I mean why not, it is perfectly rational and it means I don’t have to change. 1)    I talk about me… a lot.
  • KIKOLANI  |  FRIDAY, AUGUST 26, 2011
    [Marketing] Fetching Friday – Resources Mashup & Best Wedding Video Ever
    tactics to delete from your email marketing now – if you’re doing these, you could be making a huge mess of your email campaign. keyword research mistakes you might be making – keyword research can be the basis of a successful online marketing campaign – make sure you’re doing it right! How I beat 400+ marketers to the top of Google – the super-secret SEO recipe and other attributing factors. Reddit marketing guide – a post on what it takes to actually succeed with Reddit. The Resources Mashup. Blogging / Writing. Genius.
    [Marketing] The Hurricane No One Saw Coming
    And it’s true, once Critical Mention came on the market, its real-time alerts, aggressive sales staff and affordable pricing did make it more attractive, even to solo practitioners like me. In all the chatter over Hurricane Irene (which, thankfully, left everyone I know as well as myself more or less unscathed), a hurricane of its own tore through the public relations world on Friday: VMS (Video Monitoring Services of America, LP) has closed its doors. For those of you who may be unfamiliar with it, VMS was the dominant video monitoring service for years. And I mean years.
    [Marketing] MeasurePR: Why Are AVEs Still Around?
    Jen Zingsheim is Vice President of Products and Services for CustomScoop , driving product development plans to better meet the needs of public relations and marketing professionals. Guest post by Jen Zingsheim. Ed: since I was out last week, the always-wonderful Jen Zingsheim agreed to moderate #measurePR. Here's her quick recap. and thank you, Jen!]. On July 5, the #measurePR chat discussed AVEs, specifically a Wall Street Journal Numbers blog post that challenges the notion that publicity can be equated with paid advertising. The conclusion was: not likely. Should be fun.
    [Marketing] 21 Steps to the Perfect LinkedIn Profile
    Your Headline Should Be Catchy & Have Keywords You Want To Be Found For  Create a headline that captures your target markets attention to encourage them to check out your profile. Update Your Status Daily  One of the pillars to social media success is consistency so be sure to update your LinkedIn status daily with something that provides value to your target market. Speak Directly To Your Target Market  Always write so that youre speaking directly to the type of person you are trying to attract/sell to. Keep it clean and concise! Same drill!
    [Marketing] Back to Business and Thank You
    Are Morch´s most recent blog – Social Media Marketing on Steroids =-. Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Back to Business and Thank You April 22, 2010 138 voices share yours! Share Save It’s been a while since I’ve been on here, as I took an extended break for health reasons. While I’m still undergoing some treatment, I’m a lot fitter and healthier than I was six weeks or so ago. will be responding to the emails and calls more personally soon. swear!
    [Marketing] LinkedIn earns 20x more $ per user than Facebook
    LinkedIn spends 33% of revenue on sales and marketing. With LinkedIn making 20x more money than Facebook per user (as reported by BusinessInsider below),  it’s no wonder that Facebook announced this week plans to produce a recruiting package to rival LinkedIn. The hope is that they can secure some of the lucrative dollars that LinkedIn is raking in. Also, Facebook is aware that LinkedIn is having to rent office space in Sunnyvale for its sales personnel as they’ve already outgrown their Mountain View headquarters. Perhaps they will rent the space from Yahoo? LinkedIn gets $1.30
    [Marketing] Fetching Friday – Resources Mashup & Baby Elephant Rescue
    Targeted Social Networks Niche Marketers Should Try – Not sure what kinds of niche social networks have popped up on the web? 10 Mission Critical Tools For Every Modern Marketer – Before you go out there and try to accomplish your marketing goals, make sure you check to see if you have the right tools to help you get there. Tips for Using Google+ to Boost Your Marketing – Learn how to boost your Google+ profile and increase your business’s online presence. Adam Riemer of Adam Riemer Marketing LLC. The Resources Mashup. Freelancing.
    [Marketing] Fetching Friday – The Final Resources Mashup of 2010
    This post is part of a weekly series, Fetching Friday, featuring the resources mashup, some tidbits on Affiliate Summit West, and a free ticket to Social Media Marketing Las Vegas on Save money and time by avoiding newbie traps – don’t get sucked into these make money online / affiliate marketing traps. Interview with Lisa Barone, Chief Branding Officer of Outspoken Media – her thoughts on search and online marketing. Internet marketing predictions to ring in 2011 – some predictions for SEO, social media, and online marketing.
    [Marketing] The Wrap, Newser and Content Aggregation: How Much Attribution is.
    It’s safe to say they don’t get along: Related posts: Yahoo News Syndication: Attribution Links Not SEO-Friendly I Hope News Corp Does Block its Content from Google Syndication Best Practices: Reduce the Risk of Being Outranked for Your Own Content 25 Major News Sites Ranked by Page Speed Newsweek’s Tim Geithner Interview Live on Facebook: Don’t Forget to Link to the Video Afterwards { 5 comments… read them below or add one } Brittany Machion April 9, 2010 at 12:14 pm Hey Adam, I’m the Marketing Manager at Newser. Thanks for the write up.
    [Marketing] Top 10 Reasons Why Social Media is like Thanksgiving
    Casey is a contributing columnist to Socialnomics pushing for new heights in online marketing and mountain climbing. I received numerous and often hilarious tweets about how social media is a lot like Thanksgiving. It wouldn’t be social if I didn’t share them with you, below are the 10 best. Why Social Media = Thanksgiving. You’ll be stuffed by days end (@BoucherMedia). Too many cooks in the kitchen. Your aunt pinches your cheeks in photos and then tags you in them. You’ll get sick if you consume too much (@JennaLyns). Every year, we see a flock of them (@Leslie).
    [Marketing] Introducing @Flextronics to the Social Web
    Many moons ago and long before I entered their world, Flextronics needed a mix of digital and marketing services and hired branding agency Johnson Beesley. When he's not blogging, Ari helps brands improve their digital media marketing. You may never see their name on your cellphone, computer, copier, television, or motorcycle, but the electronic parts inside these and other devices are probably stamped with the name Flextronics. The company went social this fall, as CMO Catherine Hernandez-Blades elaborated in the company’s first blog post. My Connection to Flextronics.
    [Marketing] FreshNetworks Blog: Top five posts in May
    At FreshNetworks, we aim to bring you the best posts in social media, online communities, marketing and customer engagement online. Russia: the fourth largest social networking market in Europe. In a post from last year we look at data showing that Russia was the fourth largest market in Europe for social networks behind the UK, Germany and France. Image by D’Arcy Norman via Flickr. In case you missed them, find below our top five posts in May. Social Media Monitoring Tools – 2010 Review (intro). 20 Social media speakers and experts.
    [Marketing] In Time of Social Media Crisis – How Do You Respond?
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved In particular when it triggers our feelings – love, aggression or maybe compassion. They made things get even worse.
    [Marketing] How publishers curate the world of content
    eMedia Vitals Vital Answers eMedia Jobs Blog How GEO scales international content to local markets Blog NewsTilt lesson: Know thy audience Blog A ‘niche within a niche’: Behavioral targeting. Blog Publishers integrate new Foursquare features Article SB Nation: Turning fan bases into media brands eMedia Vitals Life Beyond Print.™ Content providers are experimenting with all sort of ways for editors and technology to push outside content to readers, whether through aggregation or curation (for a lengthy discussion about the difference, check out the Nieman Journalism Lab ).
    [Marketing] Why Facebook Isn’t Worried About Ello
    Platform Markets are Different. The winners in platform markets typically get 80% share, and everybody else fights over the scraps. In the late 1980s Lotus was larger than Microsoft and had a stranglehold on the highly profitable spreadsheet market with 1-2-3. None gained more than a few percentage points of market share. Novell’s NetWare reigned as the market leader until a good enough alternative came along in IP. I’ve seen this scenario play out again and again, and result is a foregone conclusion. They will be disappointed. No one knows.
    [Marketing] “’Native Advertising’ as a Term is Crap”
    'It was early on Wednesday morning, and Content Marketing World wasn''t quite buzzing yet. The panel had some heavy-hitters, and I couldn''t wait to hear their perspective on the term and practice that we, as content marketers, have been buzz-wording all year. Native advertising’ as a term is crap,” said Stacy Martinet, Chief Marketing Officer of Mashable. The panel went on to say that last year, ‘content marketing’ was the previous year’s ‘social media,'' and that this year, ‘native advertising’ is last year''s ‘content marketing.'' My heart sank.
    [Marketing] Managing Your Brand & Personal Social Media "Friends"
    Smart marketers began to develop guidelines or house rules that set expectations for both sides of the conversation. For the most part, social networks and social media were never really intended for business communications. Expect for LinkedIn of course. Think about it. Facebook, Twitter and even Google+ began life helping people connect to family and friends. In that context it made total sense that you would  "friend" someone you wanted to invite into your digitial world. . Before we knew it enterprises were stepping into the game. Some smartly. Some like a bull in a china shop.
    [Marketing] Perpetual Start-Up
    " If you look at the global job market, things are not pretty. The job market is not going to get any better because the jobs of yesterday are gone and that the companies with the big valuations (he names Facebook , Twitter , Groupon , etc.) Instead, these new companies are looking for smart engineers, but beyond that, it's all about, "people who not only have the critical thinking skills to do the value-adding jobs that technology can't, but also people who can invent, adapt and reinvent their jobs every day, in a market that changes faster than ever."
    [Marketing] 11 Reasons Why Microsoft's Kin Was a Failure
    product created from a non-Millennial mindset to be marketed towards Millennials. Home It’s Josip Archives Let’s Talk The Word on the Web 11 Reasons Why Microsoft’s Kin Was a Failure Written on July 5, 2010 by Josip Petrusa 2 Comments Tweet Share Save Last week’s announcement of Kin’s failure was a surprise. But it wasn’t that shocking. As product exposure was none-existent during it’s tenure, the death of the Kin followed that same lacklustre effort. No one really cared about the Kin before. And no one really cares about the Kin now. Why the Kin was a failure?”
    [Marketing] 11 Reasons Why Microsoft's Kin Was a Failure | it's Josip not.
    product created from a non-Millennial mindset to be marketed towards Millennials. Home It’s Josip Archives Let’s Talk The Word on the Web 11 Reasons Why Microsoft’s Kin Was a Failure Written on July 5, 2010 by Josip Petrusa 2 Comments Tweet Share Save Last week’s announcement of Kin’s failure was a surprise. But it wasn’t that shocking. As product exposure was none-existent during it’s tenure, the death of the Kin followed that same lacklustre effort. No one really cared about the Kin before. And no one really cares about the Kin now. Why the Kin was a failure?”
    [Marketing] An Enterprise 2.0 Framework for Success
    Every organization is obviously going to have it’s own cultural challenges (which can also be due simply to the geographic location, Betrand Duperrin highlighted some French specific challenges and also looked at why prediction markets have no success in France ).  Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER An Enterprise 2.0 Framework for Success View Comments June 6th, 2010 Around a week or so ago I presented online at the social business summit on making Enterprise 2.0 work within an organization.  This needs to be broken down.
    [Marketing] The Lack of Engagement on Your Facebook is Probably Not Your Fault
    Don’t pick on your marketing manager. Don’t pick on the nephew who’s running your search marketing. There is some really good material available out on the blogosphere that can truly help business owners and marketing pros make the right decisions and get their Facebook engagement up. It’s mine. Those of us who are out here in the blogosphere preaching about how to use Facebook properly for your business – we’re the ones to blame for your Facebook page’s failures. Don’t blame Facebook or Google or the media. More content.
    [Marketing] On Being A "Pro Blogger" -- Interview With Jane Genova
    When I launched Diva Marketing in 2004, professional blogging meant a few Google Ad Sense Ads on a site or perhaps a "tip jar." Toby ~ Diva Marketing : Welcome! to Diva Marketing Jane. Toby ~ Diva Marketing : There are several opportunities to make money from social media and blogging, from sponsorships and ads on your site to being paid to produce content for other blogs. Toby ~ Diva Marketing : What about the ghosting part? Toby ~ Diva Marketing : Eeek! Toby ~ Diva Marketing : Do you think pro blogging can be a "career?". 353,000 in 31 seconds.
    [Marketing] Watch out for Danish start-up – bringing you a social work.
    Similar Posts: Improve Organizational Efficiency via Social Media-Part I Improve Organizational Efficiency via Social Media-Part II Where To Place Responsibility For Social Media In The Organization Tags: Hoist , internal communication , Kasper Hulthin , Podio , social work platform , Tommy Ahlers , working platform , Zyb Posted in Marketing & Communication , Social Network Leave a Reply Click here to cancel reply. Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Will iTunes’ Ping Be a Success? Well read on!
  • SMTHREE  |  FRIDAY, APRIL 1, 2011
    [Marketing] Social media and control
    This is the essence of how social media marketing works. To put a finer point on it – it is up to you Mr. Brand Developer, Ms Marketing Specialist to determine what your audience cares about. Social media is marketing anarchy and the sooner you realize it the better equipped you’ll be to use it to your advantage. I have taken a technological stroll into the past. My DVR stopped working. Its a hardware glitch and needs to be replaced. So, I have been forced to watch The Amazing Race and Bizarre Foods in – horrors – real time! You have no choice.
    [Marketing] Proof that Savvy Social Media Users are the Most Contagious Viral Seeds
    This is a guest post by Dan Zarrella, social and viral marketing scientist. This means that for marketers these users can be a powerful vector for making content go viral. Dan Zarrella is a social and viral marketing scientist, you can read his blog here or follow him on Twitter here. He has put together a viral content sharing report and below is an expansion and exploration of some of the data uncovered by that report. While this may sound like some what of a “duh&# statement, the concept of “influencers&# has been much debated recently. Digg this! Tweet This!
  • JACOB MORGAN  |  FRIDAY, MAY 23, 2014
    [Marketing] Long Term Employment? You Must Be Joking!
    This creates more market turbulence and instability. However, market turbulence affects all organizations and all industries. 'A few decades ago there was an implicit contract between employees and the organizations they worked for. As an employee, you would be loyal and committed to the organization you worked for – giving it your labor and your attention. In exchange that organization would take care of you for life. In fact, working at an organization for 20, 30, or over 40 years was really not that uncommon. Then, once you would leave that organization you would get a pension.
    [Marketing] 5 Writing Tips to Drive Your Readers to Action
    Growing a business’s bottom line is the essential goal of practically every marketing strategy you employ. 'Image source. Think about this for a moment: what, exactly, is the purpose of a blog post? If you’re thinking increased traffic, audience exposure, and authority & brand building, you’re wrong. Those are just side benefits a blog post brings and channels through which the real purpose is achieved: more sales. But driving your readers to action isn’t as easy as it looks. Link to the Conversion Page. Remember to link as naturally as possible. Image source.
  • SOSHABLE  |  THURSDAY, MAY 9, 2013
    [Marketing] Top 5 Startups in San Francisco
    Okta was an early entrant into the cloud services identity management niche market. It’s a market that has become attractive enought to pique the interest of corporations like Oracle and GoodData is a Bay Area startup that markets business intelligence. ” The company markets something called “bashes” The word is basically a short-hand way of saying “business intelligence mashup.” The company markets both pre-defined and custom-made bashes. But which ones are worth watching? Lava Mae. GoodData. Stipple.
    [Marketing] What I Learned From Quitting My Job…Twice.
    Creative compensation can be one approach; doing things in trade for other services/products, joint marketing initiatives with trusted partners, working with a non-profit as a pro bono account. If you think the business was valuable enough to solve a problem or fill a market need at the start, you need to hold fast to that value and think long and hard before you give it up. I’ve quit my job twice in the last five years, both times to work for myself. The first time, I might have changed a few things. Here’s a few of the bits I’ve learned along the way.
    [Marketing] Google Reader Causes Pivot (and Purge)
    Meanwhile the market evolves. Well, the RSS apocolypse is upon us thanks to Google’s planned sunsetting of Reader. Now that my Reader has been scheduled for termination , expect a pivot. Of course the sunsetting of Reader disrupts my and many other bloggers’ daily link sharing on Twitter and Google Plus, which causes change. Since xPotomac and SxSW have passed creating more time, I plan on starting anew , and rebuilding on Feedly and Flipboard with new voices on a wider range of topics. go through periods of discontent online. Currently, I’m in one. What can I say?
    [Marketing] Kill The Drudgery Of Social Media With IFTTT
    14 IFTTT Recipes for Social Media Marketers. 'You know what’s a huge time-suck? Social Social media drudgery. You know, the tedious and repetitive tasks that are part of every social media manager’s job. You have way more to offer the world than copy/pasting content from social media sites into spreadsheets. YOU have creative ideas that the world needs!  IFTTT helps you spend more time on that good stuff, and less time on the drudgery. What is IFTTT? Or capturing tweets from a hashtag campaign. Basically, IFTTT is your very own digital personal assistant. How to start using IFTTT.
    [Marketing] Social Media Weekly Roundup 1/18-1/22
    Digitalia | Indianapolis Social Media Marketing « We Interrupt This Lifecast: Syndication Overload (Part 2) | Main | Youtube Tuesday: Lost Generation » January 22, 2010 Social Media Weekly Roundup 1/18-1/22 Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. Here are 5 news items or blog posts that I wouldnt want you to miss: 1. Why Augmented Reality Will Change The World As We Know It By Giedrius Ivanauskas Augmented reality is clearly the buzz word of 2010. Is Advertising on Facebook Really Effective?
    [Marketing] Youtube Tuesday: Lost Generation
    Digitalia | Indianapolis Social Media Marketing « Social Media Weekly Roundup 1/18-1/22 | Main | Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle » January 26, 2010 Youtube Tuesday: Lost Generation Way back in August2007, the AARP launched a YouTube video contest that asked youngergenerations to voice their concerns about aging. The grand prize was $5,000. In February 2008,after receiving over 50 video entries, the AARP announced WhenI’m 50 as the winning video. The best way tospread a message is to prove that you know what you’re talking about.
    [Marketing] The New Value Equation for All Businesses
    had an idea, we made it or promoted it, the market bought it and we paid our bills and invested the rest! Access costs less than ownership and we can access anything we need from production to funding, from freelance talent to global markets. We are not stuck behind the walls of a corporation spending money on what the market thinks.we are part of the market, the customers are talking to us everyday free of charge and even willing to take on aspects of business for us.ideas, selling and even producing. 'Business value used to be easy.we Simple. What do you think?
    [Marketing] Ever wondered about… Android
    For mobile marketing this is important. With smartphone use increasing at a huge rate, the potential for reaching a large audience is great, and anyone thinking about mobile marketing can’t afford to ignore Android. It’s a fact that Android is stealing a march on the market – and expected to emerge as the number 2 OS this year. Also, as the tablet market grows in the next few years, Android tablets are likely to prove real competitors to the iPad. But for marketers, it will be important to remember who your audience is, and how they behave. Why Should I Care?
    [Marketing] What can you learn from a small town?
    What's really up with small business marketing? Turns out, quite a bit. The whole concept of having a marketplace is blurry today. It used to be — you sold stuff to your neighbors because they were the only ones close enough to buy from you. But today the world is one “global small town” where all your customers can talk directly to each other and every one of them can buy from you or from the guy on the other side of the planet. The truth is — size, scale, and resources are no guarantee of success anymore. And no one knows how to do that better than a local shopkeep.
    [Marketing] Report shows social companies make more money
    A new report by McKinsey shows that ‘fully networked enterprises are not only more likely to be market leaders or to be gaining market share but also use management practices that lead to margins higher than those of companies using the Web in more limited ways.’ ’ Or, in non-consultant speak – by being social inside and outside your company, you’ll make more money, and be able to get higher profits. 'Cash Money' by jtyerse on Flickr (CC Licence). Want to become social?
    [Marketing] The beauty of data and graffiti
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? blog comments powered by Disqus Blog Partners
    [Marketing] Social Media Loves Valentine’s Day: 2014 Campaigns
    'Love it or hate it, Valentine’s Day is a great opportunity for social marketers to create a holiday-themed campaign. Here are some of our favorites from this year: Times Square billboard becomes “Wall of Love” : digital billboard ad company Aerva asked consumers to tweet @AervaNYC with a picture of their sweetheart and a special Valentine’s Day message ; once approved, it went up on a huge billboard in Times Square. ValentinesDay. CC: @Netflix — Oreo Cookie (@Oreo) February 14, 2014. We love you!
    [Marketing] When Does Convenience of Service Overcome Lack of Ethics?
    Related Stories Why Context Marketing is Nothing New The Little Boy That Could (Or Why We Need to Make What We Do Brilliant Every Time) Is ‘Mental’ Health a Misnomer? 'If you’ve spent any time online in the last few days, you can’t help but see all the bad news that keeps seeming to appear about personal taxi service Uber. While the service has come under plenty of criticism in the last 6-12 months over some of its practices, the last seven days or so has seen a major upsurge in negative stories around the brand. Quite the list, huh? Again, quite the list.
    [Marketing] The Most Important Thing You Can Do.
    He believes that the greatest sales people and marketing professionals are the ones who read and write. marketing professional. It happened twice yesterday. In the span of fours hours, two people I deeply respect said the exact same thing. Yesterday morning, I went to see Jeffrey Gitomer (best-selling author of The Sales Bible , The Little Red Book of Selling and every other Little Book of. business and management book) speak. Gitomer is pretty clear about what it takes to be successful. Gitomer reads a ton. He loves words. Then, it happened again. Munger loves reading. education.
    [Marketing] The Future of Social: Networks
    Michael Schechter  is the digital marketing director for Honora Pearls, a company specializing in  freshwater pearl jewelry. Today’s guest post is written by   Michael Schechter.  . I’m not usually one for predictions, it’s just not in my DNA to whip out my crystal ball and try to gaze to the future. However, when you spend enough time in any space, you start to see trends and recurring themes that offer insight into what’s coming next. Sure, not every user is created equal, but overall, the explosion of the personal brand created a far flatter system.
    [Marketing] 7 Contrary Truths About Online Communities
    Those that consider community work to be similar to marketing are going to be especially disappointed. There are many contrary things to what is frequently assumed about online communities. These include: Online communities should be small. The bigger a community gets, the less people participate. This creates wastage and makes it impossible for the community manager to identify and work with the top members. Better to extract 1 hours a day from 100 committed members than have 50,000 mostly inactive lurkers. Stay small and extract maximum value from the few, not a little from the many.
    [Marketing] 25 Killer Resources to Learn Storytelling
    It’s without a doubt, the one kind of content marketing that’s never going out of style. For the very busy, this blog contains a comprehensive recap of two of the best brand storytelling books on the market, including Patrick Hanlon’s Primal Branding. Marketing agency Impact Branding & Design’s eBook is free, and packs a pretty big punch. Learn how to rule the intersection of narrative and inbound marketing. The post 25 Killer Resources to Learn Storytelling appeared first on Inbound & Content Marketing Hub. 'Image source. Nancy Duarte. Image source.
    [Marketing] Why Sharepoint is So Popular yet gets Such a Bad Rap
    they focus on what Microsoft says it can do and is good vs what it can really do and is good at (marketing vs reality). It’s rare to come across an organization (typically mid or enterprise size) that doesn’t have Sharepoint deployed. In fact out of all of the large organizations I have worked with or talked with I can’t think of a single one that doesn’t have an instance of Sharepoint deployed. Many collaboration vendors today all claim that they are being used by all the Fortune 100 (and they are), Yammer recently announced that they had over 800,000 paid users.
    [Marketing] 3 Keys to Creating a Culture of Innovation
    That’s exactly what Apple has been doing, and its devotion to designing new customer experiences centered around technology has contributed to a 1,300 percent rise in its stock price in the past 10 years and a market capitalization that exceeds that of Microsoft. John Heaney’s professional experience has centered around marketing, branding, customer experience design, strategic communications, and business development. His current professional endeavors are focused on developing strategic digital marketing programs that integrate compelling social media components.
    [Marketing] Practicing a Profitable E-commerce Plan
    SEO and developing a frequent and consistent content marketing plan are important pieces to make the sales. 'Nine Areas a Small Business Can Improve Their E-commerce. When we think of E-commerce, we think of online sales. Yes, part of E-commerce is sales. big part. But it’s more than just the transaction between a shopping cart and credit card. In talking with small business owners, especially in rural areas, they are on the lookout for ways to build a better E-commerce presence and experience in order to extend their reach and create additional revenue streams. Your job? Small Busines
    [Marketing] Sharing Is Caring (And Selling)
    On March 30th, 2012, Marketing Charts published a news item titled, Social Shares Drive 1 in 4 Online Shoppers to Purchase. " The social web turns out to be an engine of word of mouth marketing unlike one we have ever seen before (no big surprise there). When reading through the Marketing Charts news item, something become abundantly clear and amazingly simple: the best brands do two things extremely well: Deliver. marketing charts. word of mouth marketing. What makes media a social media? There's a long-standing answer to this question. I'll be back."
    [Marketing] Pantone announces the 2011 color of the year
     But.and here's the actual marketing point:  it doesn't matter if I don't like it. All too often, marketers allow their personal opinions color (pun intended) how they create marketing tools for clients. This is the sort of job I wonder about sometimes.  How does one become the person who selects the color of the year?  Leatrice Eiseman, executive director of the Pantone Color Institute® must know -- as her organization has declared Honeysuckle the 2011 color of the year.  ?Courageous. Courageous. Confident. Vital.   Hmm.
    [Marketing] Profiles of Knowledge?
    The value of accessing the right knowledge assets applied to any given problem, any new innovation or market opportunity is increased productivity. We all have profiles of ourselves everywhere. Our profiles “contain&# relevant information about our educations, experience and interest. Every time we “tweet&# or write a post the context of what we share is also a reflection of our “ profile “ The word “ profile &# carries many meanings including: a verbal, arithmetical, or graphic summary or analysis of the history, status, etc., Send article as PDF.
    [Marketing] Social Pearls Before Swine
    In this case the swine is represented by those that “fear&# innovation that comes from “pearls of wisdom&# offered freely by the “markets of conversations&#. The term “pearls before swine” comes from the Sermon on the Mount, a famous speech given by Christ to his disciplines. It means that people should not waste pleasant or good things on people who will not appreciate them. In the time of Christ, pigs were regarded as unclean animals in the Jewish faith, so in a sense, the term refers to giving great things to beings which are not worthy. for more info go here [link].
    [Marketing] Novel Ways to Blog and Not Go Broke
    Content Marketing Ideas You Should Steal from Coca Cola . The theme this week was about blogging for profit and pleasure. believe that Social Media wasn’t meant to be a poverty pact and this week’s articles allowed my red-blooded capitalist alter-ego out of the closet. Otherwise, SOPA slowed things down this week. Most of us were focused on stopping “The Man” from being naughty. I’ve got my fingers crossed but it looks like our freedom is intact for another week. Let’s get to it. These folks are blogging their hearts out and  asked for my help.
    [Marketing] 11 Signs Your Business is in Dire Need of Blogging
    'Does it feel like your business is stuck in a bit of a marketing rut? If you’re sick of struggling to determine the worth of your marketing, you’re not alone. However, inbound marketing methods are much easier to track, and they’re more effective. To learn more about just how easy it is to monitor the success of content marketing, we recommend Blogging Metrics: How to Find and Apply Actionable Intelligence. Business blogging is actually an amazing tool for generating more, better-qualified leads: image credit: inbound marketing agents. Improve your SEO.
  • KIKOLANI  |  FRIDAY, JUNE 1, 2012
    [Marketing] Fetching Friday – Resources Mashup & Hayaku
    Finding Your Content Marketing Hedgehog – So often, marketers focus on content marketing in every conceivable channel. The Naked Marketing Guide to Getting Dramatically More Traffic and Subscribers – We don’t have time to waste, so let’s get started. The first thing you need to do to start using naked marketing is to figure out who turns you on. Feast Your Eyes on These 9 Examples of Beautiful Email Marketing – Get some design inspiration from these brands that send out simply beautiful email marketing. The Resources Mashup.
  • KIKOLANI  |  FRIDAY, MAY 4, 2012
    [Marketing] Fetching Friday – Resources Mashup & Chinchilla Love
    Blogging / Content Marketing. 21 Seriously Strong Content Marketing Magnets – Content marketing is the process of creating and delivering valuable content to your target customers. Competitor Research 101: 15 Questions to Unravel Your Competitor’s Online Marketing Strategy – Want to get the scoop on your competitor’s online marketing strategy? Read on for advice from veteran online marketers on life beyond Google. The Resources Mashup. Business / Career. Here are 15 questions to ask about their content, SEO, and social media.
    [Marketing] 7 Habits of Expert Analytics You’re Probably Missing Out On – Part 3 of 3
    At this point you should have a basic understanding of how analytics can benefit your organization and how and what to look for when it comes to analytics and even some basic marketing concepts. Here is the third part of my three-part series on 7 habits of expert analytics you’re probably missing out on. Just in case you missed it, here is  part one and part two. Habit 5: Seek first to Understand, Then to be understood. lot of people look at only one variable when it comes to their analytical data (the what ) but have no context as to what it means (the why ). Which page is better?
    [Marketing] 7 Ways to Infuse Your Company Website with Brand Personality
    The modern marketer’s job is to create a web experience that communicates everything wonderful and unique about their company in mere seconds. Starting to blog for business is a brilliant way to express brand personality and experience the incredible benefits that come with a solid content marketing strategy. Including social media follow buttons on each page of your website is an inbound marketing best practice, but there’s definitely no rule that says you need to adopt cookie-cutter icons to link to your company presence on social networks. '3-5 seconds. Your Blog.
    [Marketing] Humanizing Brands With Stories And Comedy
    and one of the sharpest minds in digital marketing. content marketing. digital marketing. marketing blogger. marketing podcast. 'Episode #396 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #396 of Six Pixels Of Separation - The Twist Image Podcast. He''s been on Conan O''Brien , David Letterman , Saturday Night Live and more. His name is Tim Washer and he''s currently working on social media for Cisco. He''s one of the funniest people that I know. think you will as well. blogging. brand.
    [Marketing] 12 Great Business Books Coming Your Way
    Authenticity in marketing? The man behind Duct Tape Marketing is back with his latest book. So, if you like Duct Tape Marketing and The Referral Engine , this one will be right up your alley. duct tape marketing. Looking forward to reading about what's next? It turns out that there are a slew of new business books heading our way. In scanning through the Amazon Kindle store, I just spent a small fortune ordering some new books from some of my favorite thinkers. Here's a list (in alphabetical order). I'll wait, go get your credit cards. Chapman. My good friend, C.C.
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