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    [Marketing] The Secret to Attracting Online Influence - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 26 Sep 2009 The Secret to Attracting Online Influence If you want to attract influence online, its actually quite simple. All you need to do is find or create cool stuff that other people with a shared passion will care about. The bigger that pool, the wider your influence can be - e.g. thats why those who track celebrity gossip, tech and/or sports often attract a larger following. Simple enough, right? Love it!
    [Marketing] Twitter to Add User-Curated Lists - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 30 Sep 2009 Twitter to Add User-Curated Lists Lists are coming to Twitter to help users curate. The idea is to allow people to curate lists of Twitter accounts. For example, you could create a list of the funniest Twitter accounts of all time, athletes, local businesses, friends, or any compilation that makes sense. Other Twitter users can then subscribe to your lists. Sounds like a great feature.
  • PROBLOGGER  |  MONDAY, JUNE 23, 2014
    [Marketing] Blogging Like a Shark: 10 Secrets to Bootstrapping Your Blog into a Business
    Shark marketers are at the top of the promotional food chain but not because they use force or deception. In today’s competitive times, bloggers need to bootstrap intelligently to stand out from the scores of new blogs and brands with million dollars content-marketing budgets. Predatory Marketing Tactics Don ’ t Work Anymore. Shark marketers rarely if ever address themselves as “experts.” Contrary to popular belief, the idea of bootstrapping is not based on using free marketing to spread the word about your brilliant idea. Market with a Magnet.
    [Marketing] Why Hope is Not a Content Strategy: Success Requires Hard Work
    Maybe that’s what our kindergarten teachers and psychologists tell us, but optimism in the world of content marketing is the quickest path to surefire disappointment and oftentimes failure. Though the circumstances are drastically different (read: running a content marketing program is absolutely nothing like surviving a P.O.W. But when they don’t, we question ourselves, we question our ideas, and we question the entire idea of content marketing in the first place. I hope people like this.”. Hopefully , it’ll get picked up by the linkerati.”. will do the trick.”.
    [Marketing] The Challenges of a Real-Time Economy: an Unexpected Small Crisis
    Mistakes happen and simple marketing consultants that blog and follow up their stuff fast and with passion if they like something, can sometimes be a challenge in a fast-paced world. Yesterday evening – just before calling it a day – I received a mail from SlideShare, saying Altimeter Group Network uploaded some new content. If you follow someone on SlideShare, you know what kind of mail I am talking about. So, I went ahead, watched and downloaded the content and wrote a small blog post about it, spiced with some thoughts that aren’t directly related to it. The question is how.
    [Marketing] Lighten Up Your Social Media Life
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Beta Your Small Business Innovations | Main | Illuminate the Unknown with Social Media » August 03, 2010 Lighten Up Your Social Media Life There is an emerging trend on the social networks to lighten up or simplify your approach, methods, and even your content.    That alone could make your small business marketing more productive.   That alone could make your small business marketing more productive. Like this one.
    [Marketing] Samples of SlideShare (Visual Lessons)
    101 Free Marketing Online Resources (Look for the ‘Get it Here’ Button). 101 Free Online Marketing Resources For Entrepreneurs from Fit Small Business. 'Each Saturday, we share a few video clips or lessons that might motivate you, teach you a new trick, or get you thinking about new data or trends. While most of the media we share on these types of posts is video, an excellent and not-to-be-neglected platform is There is also a huge library presentations that you can view and learn from. Why Should You Use SlideShare? SlideShare 101 from Amit Ranjan.
  • KIKOLANI  |  MONDAY, MARCH 4, 2013
    [Marketing] A Fresh Start on Kikolani
    will cover a variety of topics here including affiliate marketing, blogging, content strategy, email marketing, search marketing, and social media marketing. Spring is almost here, and along with it, a new start for Kikolani! Photo Credit: Jason Hines. It all started with a webinar from Derek Halpern promoting his new course, Blog That Converts. During the webinar, he talked about content and how people were being driven mad by the misconception that to be successful, you had to pump out tons of content. Last Year’s Strategy. But it really didn’t.
    [Marketing] BIG NEWS! @TheEIU Announces Top 25 #SocialBusiness Leaders #SocBiz25 @TheEconomist #SocBiz
    Aside from myself, the board included prominent social business thought leaders Lisa Gansky (@instigating) , chief instigator at Mesh Labs, Brian Solis ( @BrianSolis ), principal at Altimeter Group, Maria Winans ( @MariaWinans ), vice-president of social business marketing at IBM, and Nick Blunden ( @nickblunden ), senior vice-president and global head of digital and content strategy, The Economist Group. Today, we are thrilled to unveil our list of the EIU’s Top 25 Social Business Leaders to the world. Also, please kindly use the hashtag #socbiz25.
  • LOUIS GRAY  |  MONDAY, MAY 9, 2011
    [Marketing] Revisiting Android A Year Into My Smartphone OS Migration
    While any post I make regarding Android runs the risk of being assigned the 'fanboy' label, it's worth reviewing what has changed in the market over the year since I left the Moscone Center with a new HTC Evo - an intriguing year that's seen major announcements by players in and out of the ecosystem, with consumers reaping the benefits of an innovation race, assuming the courtroom battles between Apple and many other players don't throw a monkey wrench into the whole thing. code named Eclair - with 2.2 Froyo having been demonstrated at the event and expected to arrive soon. release.
    [Marketing] Joining the Google Analytics Team to Help Make Data Count
    From casual part-time bloggers (like me) who rely on Analytics to learn what stories gain traffic, to e-commerce analysts who want to optimize the customer flow on their website and digital marketers aiming to learn what campaigns are delivering measurable impact, Analytics is the common thread that translates data to results. 'Starting tomorrow, my six year old twins begin the next steps in their education, as they begin the school year in first grade. Moving between teams is encouraged, as we pick up new skills and expand our exposure to new ideas and people. Speaking of Counting.
    [Marketing] When Priced for Perfection, Startups Not Given Room for Error
    My Own Experience With a Priced to Perfection Startup If you allow for a little self-indulgence, I experienced this very thing at BlueArc early in my career, at the end of the first dot com bubble, when next generation storage companies seemed poised to take advantage of unprecedented data growth, and quite possibly unseat market behemoths like Sun Microsystems , EMC and NetApp. Our customer base also was radically different, as were the market players, with peers like 3Par and Isilon seeing significant success (and larger exits). Hey, Didn''t You Use to Be Cool? No bias intended.
    [Marketing] A Four Step Process for Evaluating Risks in Social Business
    I just arbitrarily picked two risks above which were “employees don’t use tools&# and “negative feedback from customers.&#  I would recommend a cross-functional meeting as opposed to just having someone from PR or marketing coming up with all of the risks. I just finished reading “The New Supply Chain Agenda,&# by Reuben E. Slone, J. Paul Dittmann, and John T. Mentzer which is a great book for anyone interested in supply chain management. I’m going to modify it in the near future but here is the basic framework. Step 1. Step 2. Step 3. Step 4.
    [Marketing] Using Google+ Hangouts to Get More Exposure for Your Google+ Business Page
    560 Resources for Blogging, Online Marketing, and Starting a Business. This is a guest post by Kevin Lau. It’s still the early days for Google+ and plenty of people are getting to grips with the various tools this social platform has. This is even truer for business users, who have only recently been able to set up business pages to help promote their work. One of the main features Google+ has to offer is Google+ Hangouts. Google+ Hangouts enable you to initiate video chats with other Google+ users who are in your Circles who also have access to a video camera. Social Media
    [Marketing] Diversified Twitter Strategies for News Sites
    Of course the PR and marketing staff should also play an active role in your Twitter strategy, and company employees of all kinds should be considered in the overall social media plan. The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? tweets per day. and 29.22
    [Marketing] Top 20 Social Media IPOs = 50% Failure Rate
    Carbonite, a data backup firm, had a successful IPO in August, a brutal month for the market. Bazaarvoice, the ratings, reviews and social commerce software provider out of Austin, Texas has a virtual monopoly on its market. As long as Yelp doesn’t encroach on markets like coolers (Rubermaid) and electronics (Best Buy) Bazzarvoice should remain strong (full disclosure – I’m on the Advisory Board for BV). Facebook’s IPO will be next week. It’s anticipated to open on May 17 between $28-$35 per share and a $96 billion valuation. Yandex (YNDX) -20.8%
    [Marketing] The Digital Divide and the Road to e-Government
    Approximately one in every four Kenyans has access to the Internet ( Julisha ICT Market Survey , CCK sector statistics ) and half of them get this access at the cyber café. Pricing for e-government services at cybercafés is currently set by the market so capping it at a more accessible level would keep the services within reasonable reach of the masses. A sign advertising online tax registration in Kenya. Cybercafe’s therefore play a big role in how Kenyans get online despite the large numbers of mobile internet subscriptions in the country.
  • SPIN SUCKS  |  TUESDAY, JULY 10, 2012
    [Marketing] Top 10 Guest Blog Posts of the First Half of 2012
    vs Marketing and  Owned vs. Earned Media: Measuring the ROI. Today’s guest post is written by Lisa Gerber. . Ladies and Gentlemen, It’s time for the Spin Sucks Semi-Annual Top 10 Guest Blog posts. Our guest bloggers create about 30 percent of the content on the blog, and we love having you because we get to showcase some of the great talent within our community (cough, with a few exceptions, cough). So, much like Nordstrom does with their  Half Yearly Sale , we want to thank you. Let’s get right to it. The Top 10 Guest Blogs on Spin Sucks for 2012. Oh, Pinterest.
    [Marketing] Are Schools Killing Creativity?
    In a post  on his new book,  “We Are All Weird,” Seth Godin wrote, During the age of mass (mass marketing, mass manufacturing, mass schooling, mass movements) the key was normal. Today’s guest post is written by Craig McBreen. Years ago, there was a boy who spent much of his school day staring out the window, daydreaming. To him, school was like the clink – a penitentiary so void of inspiration his imagination often left the room. His creative spirit needed an outlet, but it was so stifling in there. Kids dream big. Innate abilities lost over time? Passions are lost.
    [Marketing] Is Twitter for Business Even Worth the Trouble | social crm.
    By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. Can you imagine an “Illinois Marketing for Dummies&# book? As a marketer, you’d think I would have joined it to be an early adopter, but no. Jon Thomas Story Worldwide [link] [link] Doktor Marketing Is Twitter for Business Even Worth the Trouble? Nobody forced companies to get involved with their customers in this way.
    [Marketing] Real Valley Stories: Leveraging Assets to Get One's Way
    As sure as I had been in 2003-04 that leveraging Google Adwords ahead of the competition would give us increased visibility to customers, buying keywords for our industry, I was sure that we once again had the opportunity to be leaders in what was a fairly slow moving market. But my boss, the VP of Marketing, said my time would be better used doing a demand gen campaign than writing a blog. The main reasoning for taking on an elite firm was that we wanted one to assist with not just the standard marketing and PR, but also analyst relations and investor relations.
  • ENGAGE  |  FRIDAY, JUNE 10, 2011
    [Marketing] 19 Boring But Effective Email Deliverability Best Practices
    So your Marketing Manager has this awesome idea to base your upcoming membership-drive campaign off of the artwork on a famous Beatles album. W ith email messaging, you’re essentially pleasing two audiences: your human subscribers and sensitive spam filters. Incorporating cutting-edge best practices into your approach can help satisfy both and allow you to focus on what really matters: engaging your email audience. Following are our best practices for avoiding the dreaded junk folder and the “delete” button guillotine: 1. Avoid using “trigger” words. Include a CAN-SPAM compliant footer.
    [Marketing] Making The Switch
    In business the most effective sales and marketing techniques stir human emotions by conveying messages of value that appeals to both our intellects and our feelings. Marketing leans towards communicating the intangibles while selling is about converting the intangibles into tangible results. 'Over the holiday my wife and I watched the movie “The Switch” starring Jennifer Aniston, as Kassie, and Jason Bateman, as Wally. Both are single professionals with successful careers in New York City. Wally uses the bathroom and sees the sample. Don’t Be Sacred of Feelings.
    [Marketing] When A Company Chases Its Tail…
    Conventional wisdom doesn’t work in unconventional markets. unconventional wisdom means to the behavior of the markets. 'Have you ever seen a company chase its tail? It goes round and round chasing circular logic but never advances forward. Sooner or later they end up getting dizzy and frustrated then they settle down for a while. But sooner or later they end up chasing their tail all over again with yet a different set of circular logic to justify the chase all over again. Need an example? We need to bring in some consultants to re-examine our customer service strategies.
    [Marketing] Measuring Intangible Results
    Yet the components of  S&P 500 Market Value have shifted from 17% in 1975 to 81% in 2009 so one would assume someone is measuring something. Much of what measures concerning intangible assets has been relevant to the influence the market perceptions of value created by those assets. 'It has been said that intangibles are those invisible assets that can’t be measured. What was once invisible is now visible because of the advancement of digital technology and whatever is visible becomes measurable. The data is distilled via the following views.
  • KIKOLANI  |  FRIDAY, MARCH 15, 2013
    [Marketing] Fetching Friday – Resources Mashup & Seals on a Surfboard
    Content Marketing Essentials 2013 – A huge interactive infographic on content marketing. How to Use SlideShare to Generate Leads – Here’s how to use SlideShare as part of your visual content marketing strategy. The State of SEO: The Experts Weigh In – Part III – The SEO experts weigh in on link building, digital media, web development and e-mail marketing in the third part of the state of SEO series. The Resources Mashup. On Kikolani. Here are 10 tools you can use for free or cheap for a limited time plus some best practices. Fetching Friday
    [Marketing] How to Use Social Strategies to Drive Business Goals
    This week: From ExactTarget , a free ebook called The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. ” Social Media Stat of the Week: Marketing Teams Need Understanding to Succeed. Jeff shares an infographic that eCornell has put together using data that they have collected from surveying business leaders about what they feel they need to succeed in marketing. 92% of those researched said they need a better understanding of their target market in order to succeed. Listen Now . Gvidi.
    [Marketing] Twitter Whois Record Hijacked, Syria Electronic Army Claims Responsibility
    1355 Market Street. Admin Address…… 1355 Market Street. Tech Address……… 1355 Market Street. 'Update: This post has been updated and will be updated as situation warrants. Updates at bottom of post. The title of the post has been updated, as well. friend of mine pointed out the Twitter whois record. Apparently it looks like the Admin record is Sea Sea and het email address for Twitter is now something There is a political situation going on right now in Syria, and there is unrest there. certainly hope not. Organisation Address.
    [Marketing] Choose Your Words
    Marketing Tips Public Relations clear communication copy copywriting effective writing public relations Rachel Kerstetter writing writing tips 'By Rachel Kerstetter, PR Engineer, Sonnhalter. spend about 90% of my time in the office writing something – news releases, feature articles, testimonial stories, ad copy, social media updates, blog posts, emails, etc. When you’re writing anything from a formal proposal to a memo or a social media posting, the best advice to keep in mind is: Choose Your Words. When choosing your words, make sure that your message is clear and concise.
    [Marketing] Top 1000 Favorite Blogging Links of 2008
    AncientWarfareAtlasIndex The online image editor pixlr Social Networking/Marketing from a Rookie’s Point of View. Employers switching to interrogation tactics | Bizhack Marketing: Decline And Fall Of The Business Memes Catherine Lawson There Will Be Water 25 Visionaries Who Created Empires From Virtually Nothing | Business Pundit Car Brands: Who Owns What? Scientific American socialADDICT blog – Social Marketing, Web 2.0 How NOT to use your Social Media Marketing Manager! Some for entertainment, some for blogging research. Help Us Build It. Apartment.
    [Marketing] Top 1000 Favorite Blogging Links of 2008 - Koka Sexton dot Com
    AncientWarfareAtlasIndex The online image editor pixlr Social Networking/Marketing from a Rookie’s Point of View. Employers switching to interrogation tactics | Bizhack Marketing: Decline And Fall Of The Business Memes Catherine Lawson There Will Be Water 25 Visionaries Who Created Empires From Virtually Nothing | Business Pundit Car Brands: Who Owns What? Scientific American socialADDICT blog – Social Marketing, Web 2.0 How NOT to use your Social Media Marketing Manager! Some for entertainment, some for blogging research. Help Us Build It. Apartment.
    [Marketing] Mobile Search App Review & Road Test: Biznar
    GBY) available in your ‘Settings’ However, our requirement (even demand) for more personal and precise search services and results on our personal mobile devices opens the door for dozens of alternative search engines to make their mark — and gain market share. That’s a good idea since the Web includes good and bad source material, old and new articles, legitimate and not so legitimate scholarship and a whole lot of marketing — all of it warehoused for some period of time by the time your search query comes along. Why “alternative?” The test drive.
  • KIKOLANI  |  FRIDAY, MARCH 30, 2012
    [Marketing] Fetching Friday – Resources Mashup & Landscapes Volume II
    How to Optimize Your Business For Local Search and Social Marketing – If you have a local business or one that targets audiences in a specific geolocation, then you will want to move beyond general guides for search and social optimization. This post will take you through several marketing strategies for local search and social media marketing. 25 Clever Ways to Grow Your Email Marketing List – Digest 25 new and simple ways to grow your email marketing list. The Resources Mashup. Blogging / Writing. Still, nada. Business / Career. Freelancing.
  • LOUIS GRAY  |  SUNDAY, MAY 15, 2011
    [Marketing] AOL In the Attention Business, Mobile Getting More Of It
    With dozens of popular iPhone apps on the roster, AOL recently shipped an Android-only music application, called Play , which was quickly featured on the Android Market, scoring more than 300,000 downloads in just two weeks. As users are still finding which applications deserve their time, Temkin sees the mobile market as having serious greenfield opportunity, gaining new customers and pushing others to switch their preferences. am VP of Marketing at my6sense. In fact, the Engadget app drives more page views than the Web site itself - excellent numbers. mobile AOL
    [Marketing] Ford's Got a Reason to Fiesta
    Related articles: Ford is Fiesta Movement's Big Winner Crushing Doubts About Social Media Marketing Ford Update: Automaker Launches Chapter 2 of 'Fiesta Movement'. Last week, I wrote about how Ford was so thankful to the Fiesta Agents who were in 100 of our vehicles as part of the Fiesta Movement, and how some of them began to show their thanks as they wrapped up their experience. This week, it got even better. We even managed to score the World's Largest Tweetup according to Guinness World Records, which is now getting into the social media record-keeping business.
    [Marketing] Twitter Clips Hundreds of Followers from High Profile Accounts.
    Jul 17, 2009 wbaustin said. >> Anthony Scaffeo >> Probably 2 to 5% of my followers are pure spam at any given time and 10 to 20% are clueless newbie marketers. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Perhaps the database was recompiled? See the gallery that follows this post. Personally, its not a big deal to me (I am grateful for every follower I have!). Anyone have any insight here? Likely just taking out spam followers?
  • WRITTENT BLOG  |  MONDAY, MAY 13, 2013
    [Marketing] 4 U’s of Web Copywriting: Tips for Writing Great Headlines & Copy
    Learning to write sales copy without sounding too salesy or pushy is a common, popular subject for internet marketers, bloggers, web writers, and lots of other people, so the benefit of the article isn’t unique. 'If you’ve been writing for the web long, you’ve probably heard of the 4 U’s formula, which says that content should be Urgent, Unique, Useful, and Ultra-specific. So what are the 4 U’s and how can you use them to write more powerful headlines and copy? Urgent. Urgency in headlines convinces people to open the email, click through to the article, or purchase the ebook. Unique.
  • ENGAGE  |  WEDNESDAY, APRIL 20, 2011
    [Marketing] Want Inspiration? Stop Reading Blogs
    How to Avoid Awkward Silence in Your Comment Section What the Top 10 Blogs in Content Marketing Are Doing That You Probably Aren’t. D on’t get me wrong. I’m glad you’re here, but you should strongly consider clicking that little red x in the upper right-hand corner of your screen. Because if you truly want inspiration, you’ve come to the wrong place, sort of. Still here? Then I’ll explain: Get Out of the Echo Chamber and Into the Real World. We in the blogosphere tend to repeat ourselves a lot. The agenda is set, the discussion is framed. It does. And it is.
    [Marketing] The Mobile-Only Strategy Imperative
    Three news items captured my attention this week (all of them via Marketing Charts ). We tend to cling to what we think we see (often acting as A Market of One ) or we see things in a linear capacity. Marketing departments had to fight for control over the corporate website and e-commerce sites (some are still struggling to control it, as we speak) from the IT department. It's too complex, too tech-heavy to give up that power to the marketing department, they'll tell us. marketing charts. marketing department. utilitarianism marketing. For shame.
    [Marketing] 5 Social Media Tips Not to Overlook
    From a platform where friends hung out, it’s transcended to a big part of every business’s marketing world. Using social media is an excellent marketing tool and one that anyone trying to up their marketing strategies should be engaged in. 'Social media has come a long way in the past few years. And with good social media comes good social media strategy. Here are 5 social media tips you shouldn’t pass up: Know your goals – It’s important to know what you want to do with social media. Know your voice – Decide how you want to come across.
    [Marketing] 2010 In Web Services: My Top Ten Sites
    We set the required criteria for potential homes to fit our growing brood, and started getting alerts in the Spring as we set favorites, getting to learn the trends in each sale and seeing the macroeconomics of the market in a microscope. 9) Zillow The companion piece to Redfin, Zillow helps provide value estimates for homes practically anywhere - even if they are not on the market, with trends showing if the prices are rising, falling or stable, with 1 year and 5 year histories being especially useful. As with my top gadgets list for 2010 , this year's list is personal. Quora ?
    [Marketing] Tell Us Your Social Media Success Story
    Over at Bonsai Interactive Marketing , we’re currently putting together our next ebook to join the likes of From Stats to Strats and others. And we’d like you to star in it. We’ve all seen the great success stories in social media that are Dell, Zappos, JetBlue, etc. And that’s great, as success stories always are. But they’re also the ones most used, and there needs to be new shining lights, from businesses of all sizes. So here’s the deal. We want to show that it’s not just big businesses with bigger budgets that can make social media work.
    [Marketing] Thank You Wayne Hurlbert
    Several times he graciously shared his views with me to include in Diva Marketing. 'My mind is still a jumble of thoughts. My heart wounded and broken. I''ve written this post a dozen times in my head but nothing seemed quite right. So, I decided to go in a direction that he would have liked. To tell the story in a way that will help others understand what matters in this world we call social media. . Last week when I was walking Max I popped into email and a message from Marianne Richmond almost caused me to drop my iphone (again!). Who was Wayne Hurlbert? In my world. Wayne Hurlbert.
    [Marketing] [VIDEO] IBMer @AndrewGrill talks @SocialEmployee w/ @CKBurgess #SocBiz #IBMConnect #IBM
    It also features brief thoughts from myself, Blue Focus Marketing (@ BlueFocus ) President Mark Burgess (@ MNBurgess ), and brief clip from a conversation we had with our esteemed colleague-in-arms and author of  Socialized! The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. As I explained then, there is always electricity in the air whenever I’m in a room full of IBMers.
  • TWITIP  |  THURSDAY, MARCH 18, 2010
    [Marketing] 10 Features I Want to See in TweetDeck
    We realise that there is a lot of competition out in the market and we know we need to stay on our toes to maintain our position as the number one desktop client. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Neal Wiser @nealwiser 10 Features I Want to See in TweetDeck 37 I have a love/hate relationship with TweetDeck. To be sure, some of those issues involve Twitter itself earning Team TweetDeck kudos for dealing with the limitations of the Twitter platform. Hell, yes!
    [Marketing] 3 Writing Techniques to Double Your Productivity
    Personal marketing to do. 'Productivity is huge in freelance writing and blogging. Like, make or break your business huge. What a lot of people  don’t often realize is that any freelance writer actually has a ton of stuff to do. First and foremost, there’s the actual work: the article writing/blogging/copywriting. Then, there are clients to email. Prospects to Skype. Sources to interview. Other freelancers to communicate with. Invoices to send. Finances to keep track of. Health insurance to pay. hope you’re getting the picture. Don’t know how to be productive? Start with an Outline.
    [Marketing] How to Craft a Perfect Blog Post Headline [+Examples]
    The post How to Craft a Perfect Blog Post Headline [+Examples] appeared first on Inbound & Content Marketing Hub. 'Writing an effective blog post headline is one of the most challenging steps in getting your content ready for publishing, and one of the most rewarding if done well. The headline is the lure that will draw readers to your content; it’s worth taking the time and effort to get it right. Here is a simple 3-step guide to crafting the perfect blog post headline that will grab your audience and make them click through to your post. Step One: Choose a Tone. Don’t do that.
    [Marketing] The Future Of Iconic Brands
    This type of thinking (no matter how salient or foolish) spells a very scary story for the stock market. Not the stock market of today that is littered with high speed algorithms making most of the trades happen in milliseconds, but for the true stock market of tomorrow that is counting on the rise of the iconic brands for the wealth of nations. stock market. In the real-time Web, the value of branding could become a game of diminishing returns. It seems like a ridiculous statement, doesn't it? Then again, one look at your investments and you may think otherwise.
  • ALEX BLOM  |  SUNDAY, AUGUST 9, 2009
    [Marketing] the last person on my list
    Pivoting (for those who don’t know what/why) It’s all in the build-up A quick and dirty study on Social Media Alex Blom Digital & Social Media Marketing, Toronto Home About Consulting Contact Me The last person on my list by Alexander Blom on August 10, 2009 in Thoughts, tips & advice Spread it! create fresh, unique Internet Marketing and Social Media campaigns tailored to help you grow. Click here to learn more about my Digital Marketing services. How to Build & Sell Through a Community Part 2: Why? Like most of us I meet many new people each day.
  • ALEX BLOM  |  MONDAY, MARCH 8, 2010
    [Marketing] Too much noise! Too many channels! Eeek!
    Pivoting (for those who don’t know what/why) It’s all in the build-up A quick and dirty study on Social Media Alex Blom Digital & Social Media Marketing, Toronto Home About Consulting Contact Me Too much noise! create fresh, unique Internet Marketing and Social Media campaigns tailored to help you grow. Click here to learn more about my Digital Marketing services. How to Build & Sell Through a Community Part 2: Why? Too many channels! by Alexander Blom on March 9, 2010 in Thoughts, tips & advice Spread it! need to begin this blog with an apology.
  • ALEX BLOM  |  THURSDAY, JUNE 24, 2010
    [Marketing] Cell-less
    Pivoting (for those who don’t know what/why) It’s all in the build-up A quick and dirty study on Social Media Alex Blom Digital & Social Media Marketing, Toronto Home About Consulting Contact Me Cell-less by Alexander Blom on June 25, 2010 in Thoughts, tips & advice Spread it! create fresh, unique Internet Marketing and Social Media campaigns tailored to help you grow. Click here to learn more about my Digital Marketing services. How to Build & Sell Through a Community Part 2: Why? Or as it would be called back home in Australia, mobile-less.
  • ALEX BLOM  |  THURSDAY, JULY 1, 2010
    [Marketing] Groupon vs Local Papers: Sometimes control is good
    Pivoting (for those who don’t know what/why) It’s all in the build-up A quick and dirty study on Social Media Alex Blom Digital & Social Media Marketing, Toronto Home About Consulting Contact Me Groupon vs Local Papers: Sometimes control is good by Alexander Blom on July 1, 2010 in Thoughts, tips & advice Spread it! create fresh, unique Internet Marketing and Social Media campaigns tailored to help you grow. Click here to learn more about my Digital Marketing services. How to Build & Sell Through a Community Part 2: Why? WordPress Admin
    [Marketing] When is the Best Time to Post a Blog Post?
    Unless, of course, you have some sort of need to wait until the stock market closes or some other company financial reason. Related posts: Search Engine Optimization: Why a Blog is Important When talking to business owners about marketing their businesses on. I have been asked over and over again by many different people. And most likely you have probably been wondering. When is the best time to post a blog post? Is there a certain time of day and day of the week when it is ideal to post your article or blog post on your blog? Yes, there definitely is a better time than others.
    [Marketing] Facebook’s Zuckerberg to Focus on China
    “Mr Zuckerberg came to get a better understanding of  China’s Weibo market,&# Sina said in a statement. Chinese social networks RenRen and QZone are the dominant players in the market. By 2013 this is estimated to equate to a market potential of $431 million. If Facebook were to team up with Baidu or Sina they would be strong alliances against Facebook’s current and foreseeable competition of Google and Twitter in other markets. Facebook founder Mark Zuckerberg vacationed in China during the holidays. Baidu is the Google of Chinese search.
    [Marketing] Are You Asking the “Why Should I” and Missing the “Why Are They”?
    Mobile Marketing Research You Need Now! Wow, things change fast, hmm? New things, changed things, different ways to use things. And have you seen the way those people are using those things? And so we are faced with a question (or two). Many of us start with this one: Why (on earth) would I want to do that ?! Unfortunately, as you may have determined by the tone (the exclamation after the question mark) this really isn’t a question – though it should be, just without the sarcasm. Whether you and I agree with that practice is secondary in the context of business. Mobile Apps.
    [Marketing] Want to network AND get smarter? Check out these conferences
    "    The Senior Marketing Executive Conference by The Conference Board -- November 9 -11 (NYC). In 2009, The Senior Marketing Executive Conference was cited as the #1 Senior Marketing Venue Globally; this year’s 2010 conference promises to deliver. You will hear some of the greatest business marketing stories of our time—directly from the leaders. There's no better way to learn than to mingle with smart people, learn from smart people and share your own smarts. There are three excellent opportunities to do just that in November.
    [Marketing] Fred Willard and the Pee Wee Herman Effect
    PBS announced shortly thereafter: "Given the unfortunate news reported today, effective immediately, Fred Willard no longer will be involved with the Market Warriors series," said Jeanne Hopkins, a spokeswoman for WGBH, the Boston News comes today that actor Fred Willard was arrested for alleged lewd behavior at a "Hollywood adult theater."
    [Marketing] Association Social Media: National Association of Home Builders (NAHB)
    The rate of innovation in platforms has slowed as the market has matured, and what innovation is occurring is happening at the margins (e.g., 'In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media.  . ——————-.
    [Marketing] First video from #LikeMinds (Devon, England)
    Next post: TEDxGreenville, March 5, 2010 Search Categories Book Reviews Brand Facebook Find a job Influence Inspiration Integrating Social & Traditional Media Leadership Live blogging Marketing Publicity Radio Program Resources Reviews Sales Social Media Speaking Storytelling Technology Uncategorized Writing Get New Posts by Email My Facebook Profile My Tweets My Delicious Bookmarks My MySpace Profile My YouTube Videos My Viddler Videos My Flickr Photos My RSS Feed My TwitPic Photos Facebook “Fan&# Box Trey Pennington on Facebook Contact | Disclosure | ©2009 Trey Pennington | 209 N.
    [Marketing] PR Tip: Why Your Mission Statement Sucks
    'I read a lot of websites and marketing literature from all sorts of organizations large and small. Unfortunately, there is a problem with most of them. They don’t have a positioning statement. Oh, sure! Most have mission statements, but the two are vastly different. Veteran public relations agency consultant, David Henderson, writes this: “[Mission statements] are frequently a pastiche of buzzwords designed to sound lofty, reassuring, authoritative and … well, boring.” ” Have you read a mission statement and said to yourself, “So what?” Right?
    [Marketing] 7 Strategies to Grow Your Email List
    You want that sign-up form and e-newsletter to match your design, look and feel of your company, website and other marketing material. Growing an email list as a public relations campaign strategy for your blog and company is very important. In so doing, you’re cultivating a loyal band of people interested in you, your products and services. Besides using email to promote your business, however, consider using it to deepen relationships. Before you can deepen those relationships, however, you need to build a list. And I use MailChimp to build subscribers to my newsletter.
  • GET SOCIAL PR  |  SATURDAY, MAY 14, 2011
    [Marketing] PR Strategy: The future ain’t what it used to be
    Here, I’ll summarize: Find what people are reading in your industry or market. Yogi Berra was famous for giving us one-liners that seems a little off, but always apropos. And when we think of public relations campaign strategies in a new digital world, the future [really] ain’t what it used to be. With social media tools aplenty and the changing behaviors of savvy consumers, companies that want to connect with them must build PR strategy with social and search in mind. Today, I want to focus on search, specifically the process of backlinking. It wasn’t talked about.
    [Marketing] So you wanna launch a startup? – Infographic Data for Future Entrepreneurs and Their Biggest Obstacles
    Market awareness – 15.6 It seems that everyone not in just Silicon Valley is launching a startup these days. If not launching a startup they’re joining an accelerator or incubator. While startups are the new cool thing and accelerators and incubators are the new american idols for startups, launching a startup is no easy task. Recently Kauffman FastTrac conducted an “Are You An Entrepreneur?” ” questionnaire with results from 5,000-plus individuals and posted on ” questionnaire. Persuasiveness – 16.3 percent. percent. percent.
    [Marketing] Does your culture allow for change?
    We have seen countless of smart leaders fail to move their organizations to an entirely new place in their markets because they rely on conventional processes and ways of thinking to execute new ideas and models. How leaders think and frame challenges and priorities is the first of eight indicators of an organization’s real orientation and market “personality” that we identified. Assessing Challenges and Priorities: the first step of your transformation journey might just determine its destination. Not so.  Why are they selected? Short-term fixes. Why is this priority a priority? 
    [Marketing] SocialCRM (sCRM) and Web Journal – March 7-14th 2011
    While that’s an appealing idea, I’m skeptical of Omniture’s prospects in this market. This is a market with intense competition and products that are rapidly maturing and well ahead of what Omniture showed in terms of features and capabilities. Having just finished writing Social Media Analytics, I’d have to agree with Gary Angel in this – the Adobe Omniture offering is compelling – but when you consider everything else going on, a little too late in the market (when it’s finally released later this summer, so I’m told). Lithium ,  Jive ), data monitoring and capture (e.g.
    [Marketing] Why You Want the Link Love
    Now more than ever, inbound links are the lifeblood of your content marketing effort. Consider it gravy on top of the word of mouth and SEO benefits (The Nonprofit Marketing Blog was yesterday’s sixth leading referrer to this blog. Image by Aunt Owwee. Recent news from Google has increased the value of good, old fashioned blog links. The dominant search engine has declared war on content farms , effectively wiping out an estimated 11.8% of front page results, primarily those that use black hat SEO tactics such as copying others content. We tend to trust people like us.
    [Marketing] Writing Around the Web – Social Media SEO, Google Analytics, and Social Proof
    Tips for Better Affiliate Product Reviews – Better reviews lead to increased affiliate marketing commissions. Digg Marketing Guide – This post will help you learn to use Digg for sharing your awesome content with a larger audience. Displaying Social Proof – What the Marketing Experts Use – Here are the common tools, apps, widgets, buttons, and platforms the experts use to demonstrate social proof. Writing Around the Web – Twitter Tools, Measuring Blog Growth, and Affiliate Marketing Organization. What’s at stake in this blogging contest?
    [Marketing] Today’s Socially Connected World Means the Jobs Go where the Talent is
    Particularly in internet marketing and social media roles, having an employee work from home often takes away from the distractions of the office that can hamper both creativity and productivity. More people are working from home. Most do some work from home and the majority from an office, but the trend is heading towards a mobile and home-based work force. Other than the obvious benefits of lower office costs and improved employee morale, there’s another component that should be discussed: expanding the talent pool. Click to see the whole story. * * *.
    [Marketing] Twitter Manager Tools – Compare!
    Forget HootSuite: 5 Best Twitter Marketing Tools. As Twitter becomes more widely used as a marketing tool for businesses, using it effectively and creatively will be critical.Given the nature of Twitter, if used incorrectly, a marketer will become overwhelmed and get lost among the constant stream of information. 'When it comes to managing your Twitter account, there is a plethora of offerings, some free, some not. And because everyone has an opinion, here is a collection of  lists for Twitter manager, Twitter client, and Twitter management tools.
    [Marketing] Seven Trends Transforming Customer Communication (Presentation)
    'This is an excerpt from an excellent post written by Drew Beechler on the ExactTarget Marketing Cloud blog. It is a synopsis of my seven trends presentation given last week at our Connections digital marketing conference. . Smartphones still have a massive growth potential with only 30% of the total market using smartphones. The ExactTarget Marketing Cloud’s recent  Predictive Intelligence Benchmark Report  found there is a 12-25% increase in sales if the transactional message includes personalized product recommendations. Moments Matter. Connected Consumer.
    [Marketing] Buy Amazon Kindle at Croma Stores in India
    You also browsed my amazing new Amazon Kindle lighted cover photos and found the best Kindle reading lights available in the market. Home > Gadgets > India » Kindle Amazon Kindle is now officially for sale in India. You can buy Amazon Kindle exclusively at Croma stores across India from now on. After launch of Junglee  search engine, this is Amazon’s biggest push to sell Kindle in India. Buy Kindle at Croma Stores. If you visit the Croma Online Store today, you can see Amazon Kindle featured on the front page. Indians can buy Amazon Kindle starting at Rs.
    [Marketing] Get the Kids Off the Phone and Meet in Real Life
    Janet Tyler  is co-CEO of  Airfoil , a top technology PR and marketing firm with offices in Detroit and Silicon Valley. Today’s guest post is written by Janet Tyler. The brats of the digital world— Twitter , Facebook , LinkedIn , Pinterest and a brood of other social networks—will spend all day talking at us if we aren’t careful. Communication pros spend big chunks of their time conversing on these social sites, treating them like kids – nurturing, taking their pulse, measuring their height and weight, and testing their temperature. Let Go of the Kids.
    [Marketing] Six Reasons Entrepreneurs Suck
    Eric Reis , the Lean Start-Up guy, says, to summarize, get the product out there with some good features, but let the market determine where it should go and release updates accordingly. Today’s guest post is written by  Marc Girolimetti. ve been blessed by living among entrepreneurs my entire life. ve learned a lot from them and they inspired me to drop the dreams of being the next Jacques Cousteau and head straight to Babson College , which has been named the #1 undergraduate program for entrepreneurship for 15 consecutive years. “One more hit,” I say.
    [Marketing] What Is Your Twitter Policy?
    started following people who had “CEO,&# “entrepreneur,&# “PR,&# “Vistage,&# “cyclist,&# or “marketing&# in their profile. The Beast and I went for a run this morning (what can I say? It’s too dark to ride and waaaay too warm to be inside) and I listened to Mitch Joel and Mark Schaefer debate the Twitter elite on the Six Pixels of Separation podcast. If you have 40 minutes while exercising or commuting to work, I recommend you listen to it. As always, they debate professionally and with great respect for one another. didn’t get it at all.
    [Marketing] When it Comes to Content, Honesty is the Best Trick in the Book
    'More than 2,500 marketing types flocked to Content Marketing World in Cleveland this week to learn about the very latest in content marketing. few dozen attendees had an opportunity to learn a lot from one of the very first in content marketing. In his matter-of-fact Midwestern tone, Jones told a story of sustainable content marketing that wowed everybody in the room. So, what’s the secret behind the long-running magazine’s content marketing success? Note: Deere won’t disclose the exact circulation, nor does it share budgetary information.).
    [Marketing] Live Streaming = Death of Television?
    Being a self-identified digital marketing nerd, I found myself wondering what live streaming says about us as consumers and what it means for video watching in the future. The concept of cord-cutting is debatable; whether you believe that TV is seriously threatened by online video or whether it will always have a place in the home, marketers can’t deny that the idea is taking hold.  It’s clear that live streaming is going to have an increasingly strong presence in the future and there is a large, gaping opportunity for marketers
  • DIGIGEN  |  TUESDAY, MARCH 29, 2011
    [Marketing] Social Culture Leads, Social Strategy Directs, Social Tactics Do.
    But it could be the reason why 73% of Marketeers are saying they don’t know what their social strategy is. Lead, Direct, Do. Its not a bad starting point for thinking about social. was triggered to think about this after reading an interesting post on HBR ( Link Here ). My frustration with this industry has always been the tactics salesmen, the how-toers, the Top fivers, the Best Ofers. And I think in some cases perhaps we have become slightly lazy in the way we plan and think strategically about social. model of repetition if you like. Tactics over strategy. Strategy directs.
    [Marketing] The Digigen Wordle
    However, here is a wordle about my shiny blog. quite like it, although I didn’t really think I referred to Bloggers that much so find it interesting that they are such a huge part of the wordle. To Wordle your own site click here. Dan on A New Focus on Social Business Strategy. Powered by WordPress and Hybrid
    [Marketing] Brand series: Gap is bigger than a logo « Wisdom London
    think what would make the difference now to those who are really a bit confused about it is some really concerted marketing efforts that demonstrate the story behind it, what ‘new’ Gap is all about? Wisdom London Creative Communications is our world… « Brand series: What is a brand? Brand Series: Drew Creative on brand » Brand series: Gap is bigger than a logo By Kate Spiers Wow. Gap launched a new visual identity this week and there is uproar. But more than that, some quite stinging mockery. That’s OK. It was probably overdue. Probably.
    [Marketing] The FINAL word on Social Media ROI | Shuaism
    Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! Social Media is absolutely, positively no different than any other marketing tool out there on it’s own. Media buys, affiliate marketing, SEO, SEM, and blogging have absolutely no value on their own. This analogy moves right over to internet marketing and thus social media.
    [Marketing] Brainstorming: can you force creativity?
    Anyone that has worked in marketing will be familiar with the concept. Brainstorming. You get a ton of people in a room and get them to try and be creative for an hour or so to come up with ‘ideas’ I’ve even been on ‘brainstorming training’ where tips and tricks for better brainstorming are unveiled. have to admit that it is a process that never seems particularly effective. Can you really force creative processes? So an article on C.Design by Cliff Kuang entitled “The Brainstorming Process Is B.S. But Can We Rework It?” One size?
    [Marketing] Could and Need
    Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Could and Need August 19, 2010 3 voices share yours! Share Save There are two basic ways of deciding on a course of action. call it the Could and Need Effect. Both similar. Both different. Both entwined. Both separate. But each one defines your success and longevity. Ask yourself a question and approach it from Could and Need to decide your next step. This bill could wait until next week. need to pay this bill to keep my business open. Enjoy this post?
    [Marketing] Social Media Cupcake Thoughts
    Authentic Brand Stewardshi p - Social media brings interesting challenges to marketers who are responsible for keeping the brand safe.  On my happy birthday to me day, thoughts turned to cupcakes. Little tastes of wonderful sweets that do not overwhelm. but with big flavor. They can be made from decadent chocolate or veggies like carrot or zucchini. Cupcakes are limited only by your imagination. Read what resonances with you. As with social media. it's always your choice! Consumer generated media may find its way into every area/department that touches the customer experience.
    [Marketing] Report: Social Media Responsible For Only 3 Percent of Web Site Visits
    Despite the exponential, widespread, and breathlessly documented rise in social media activity and usage, many of us don’t have a great way to quantify the value of social media marketing to bottom-line business results. There is a new report from ForeSee Results that details research that they performed showing that social media is responsible for only three percent of web site visits to retail web sites. Apparently, according to a report that I wrote about recently, social media spending is going up. But is this really a good decision? Social media scored just two percent of the vote.
    [Marketing] Why Your Blog Must Sell Sell Sell
    Content Marketing and blogging is the process the salesperson uses to communicate their empathy, selflessness, and value-based story in a confident way. routinely meet so-called marketing experts that can’t increase sales. 'Ogilvy was the quintessential ad man. His agency created iconic advertising that still inspires creators today. He was also famous for focusing on his ad''s performance instead of awards. He summed his philosophy in 6 words. It’s not creative unless it sells. It’s Not Creative Unless It Sells” - often quoted by David Ogilvy. Blogging Ghettos and Shantytowns.
    [Marketing] Why Social Media is a Check to Your Passion
    because I live and breath my brand but social media is part of my development to see my market from different viewpoints. There is a Zen saying that is posted on my To her lover a beautiful woman is a delight, To a monk a distraction. To a mosquito a good meal.". When you a running a business it is so easy to let your passion overtake your ability to remember to keep honest to that passion and to keep seeing the world from different angles. listen to many podcasts that I don't totally agree with, I read blog posts from people who have a different view point.why? Related articles.
    [Marketing] Quality Still Counts - Danny Brown
    Whether it’s launching new products, starting a PR/marketing/advertising campaign or adding sections to your website, taking on too much will leave you thinly spread. The iPhone, the iPod, Windows Vista, Xbox – although there may be different versions of the same product for different markets, essentially it still equates to one product line. This is one of the main reasons why these two companies lead the market in their fields. They keep the new products launched to a minimum for a simple reason – don’t confuse the market. And, rather ultimately, less effective.
    [Marketing] Social Mediators 7 – Eqentia – Social Media Monitoring Tool For Enterprises
    William says that he had the funding to carry on with the development of the product and to explore its marketing potential. Eqentia is a social media startup headquartered in Toronto, Canada. In  this week’s episode of  Social Mediators , Eqentia’s CEO and Founder,  William Mougayar , joins  Joe Thornley and me for a discussion about Eqentia, what it does, who it’s aimed at and future plans for it. Eqentia is positioning itself as a team-based knowledge dashboard that can be managed by one or two users, freeing others from the need to set up and refine searches.
    [Marketing] June Revisited:Top 5 Blog Posts on Social Media
    Some time ago, we had a guest post on our blog stating how social media is not a cheaper alternative, even though many marketers think it doesn’t cost much. Companies’ Use of Content Marketing Is On the Rise [infographic]. More companies are moving their marketing efforts online and seeking to expand their reach in the web sphere. Here, social media naturally plays a great role and this means that the budgets allocated to content marketing are growing. Instead of using only traditional marketing, content marketing has become popular at the same time as it.
    [Marketing] BUILDBox – The Top Startup, Venture Capital and Entrepreneurship Articles This Past Week
    2015 Marketing and Technology Trends via @OpenViewVenture. 'BUILDBox curates the best building resources for technology entrepreneurs, daily. BUILDBox. How ‘venture builders’ are changing the startup model via @VentureBeat |. Discuss the Ideal Exit with Investors by @davidcummings on Startups. The Official Definitions of Seed, Series A, and Series B Rounds by @jason. BUILDUP #podcast w/ Semil Shah on How Can Underrepresented Minorities In Tech Can Build Bridges With Investors. Weekend Read: Startups Should (Almost) Never Discount Their Prices via @wsjstartup. by @wndxlori.
    [Marketing] Communicating Without Words
    As marketers, if we're not great presenters and presenting ourselves in the best possible way, all is lost. marketing professional. "Words account for only 7% of all communication." " That's one data point that has been kicking around forever. The translation is simple: your personal brand is screaming so loud that people can hardly hear a word that you are saying. The differences between what makes a good presenter and a great presenter are - more often than not - slight nuances. Hard to believe? It's something that I have been thinking a lot about recently.
  • SPIN SUCKS  |  SUNDAY, JULY 25, 2010
    [Marketing] A Letter to LinkedIn | Spin Sucks
    The other day I wanted to see if any of my connections or extended network were currently holding positions with digital or online marketing titles or if those duties were in their job descriptions for an interview I wanted to conduct.  I could search by marketing industry or do another search of public relations sorting through each profile looking for mentions social media, but maybe someone who listed themselves under the communication industry or even IT, who was more qualified, would not show up. So I went into my connections and tried searching.  Do you like this post?
    [Marketing] Quick appearances elsewhere
    In the meantime, the business development experts at the Future Agency have published a comprehensive interview with me on the future of PR/Marketing and Content, mainly focusing on how running TheWayoftheWeb has continually evolved over time and how I want it to be run in the future. 'Client work has kept us all really busy at the moment, along with some work on our own projects – some live, such as OnlineRaceDriver , and some still at the ‘skunkworks’ stage. And me. The post Quick appearances elsewhere appeared first on TheWayoftheWeb. TheWayoftheWeb
    [Marketing] Quick appearances elsewhere
    In the meantime, the business development experts at the Future Agency have published a comprehensive interview with me on the future of PR/Marketing and Content, mainly focusing on how running TheWayoftheWeb has continually evolved over time and how I want it to be run in the future. Client work has kept us all really busy at the moment, along with some work on our own projects – some live, such as OnlineRaceDriver , and some still at the ‘skunkworks’ stage. And me. Buffer. TheWayoftheWeb
  • SPIN SUCKS  |  MONDAY, AUGUST 30, 2010
    [Marketing] David and Goliath: How Small Businesses Can Defeat Their Large.
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 30 2010 David and Goliath: How Small Businesses Can Defeat Their Large Competitors By Daniel Hindin | Email | Print | 4 Comments | Guest post by  John Heaney of  Orange Envelopes. The business lesson: When underdogs choose not to play by Goliath’s rules, they win.
    [Marketing] Always Obey Your Gut
    This week’s question comes from Michelle Fraser , the principal at Yap Yap Communications and Marketing in Perth Area, Australia. It’s Facebook question of the week time and this week I was not too lazy to shower and record a video. even rode for my 13th day of #30daysofbiking and it’s not even 7 a.m. love mornings. No interruptions. Tons of work gets accomplished. You get to watch the sun rise. But, I’ll be completely brain dead by 7:00 tonight. So there’s the con to getting up early. P.P.S. will send flaming bags of poo to your house if you don’t!
    [Marketing] Reflections on Dell’s Social Media Facility
    In conversation with Rajiv Narang , executive director for social media and marketing innovation at Dell, it became clear how analytical this company is. Then it mindfully addresses its business direction to serve the market. Dell continues to be one of the most innovative companies out there in social media. Yesterday, on the one year anniversary of its Social Media Listening & Command Center , Jason Falls and I toured the computer giant’s headquarters. Perhaps the biggest impression made on me was the experimental and open nature of the Dell social team.
    [Marketing] The [Real] Story of Thanksgiving
    26 The Admiral Ackbar Philosophy of Facebook Marketing Fun Friday: Presidential Guest Post The Blogarium of Dr. Stawnassus: The Power of Story The Story No One Can Steal. Tweet Happy Thanksgiving, everyone! As you know, I’m using my new platform and schedule to promote guest posters each Thursday. This week, with it being a holiday, I’m going to let a friend of mine tell you a story: The Story of Thanksgiving. His name is Theodore and boy does he have a story to tell you. think I’ll turn it over to him at this point. know this is hard to hear, but it’s all true.
    [Marketing] How to Keep Fans and Influence People on Facebook
    m not going to spend too much time on this because everybody has their own marketing ideas and attracting fans to your Facebook page has already been widely discussed on the internet. Personally, I think the most important thing is to have a good quality service/product/idea because, however well you market it, in the end you are asking people to tell their friends that they like it. This is a guest post by Tom Parnell. If you have anything to promote, on or offline, whether it’s a product or just a personal blog, Facebook is a free and easy way to reach a huge potential audience.
    [Marketing] 6 Readers Share Why They Read Blogs by Email
    Judy Parisella, a Massachusetts online marketer of civility : It’s what I know, in that email is part of a process. Why do some people prefer reading blog articles by email? Reaching out to six random email subscribers spread across the planet (courtesy of Google’s Feedburner application which displays email addresses of anyone who subscribes this way) and asked for their insights, they were more than willing to share… Mark Harai, a business development consultant in Costa Rica: RSS readers just don’t work for me. m not a mobile-multi-app practitioner at this point.
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