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  • SMALL BUSINESS MAVERICKS  |  THURSDAY, JULY 3, 2014
    [Marketing] One Idea For Metrics Analysis
    There’s a reason marketers haven’t been replaced by algorithms:  It’s up to you and your brain to turn these metrics into actual insights.” “ There’s a reason marketers haven’t been replaced by algorithms:  It’s up to you and your brain to turn these metrics into actual insights.” ” The reason why algorithms can’t really do a good job of marketing is the same reason you’ll see those boxes at the bottom of forms asking you to put in letters or numbers that look goofy. am impressed.
  • MINDJUMPERS  |  TUESDAY, AUGUST 24, 2010
    [Marketing] YouTube Launches Charts of Top Videos
    Furthermore, the most popular videos can function as an inspiration for marketers, among others, to think in new ways and create new ideas. Youtube Makes Interactive Gallery Tags: Social Media , Viral video , Youtube , YouTube blog , YouTube Charts , youtube video Posted in Marketing & Communication , Social Network Leave a Reply Click here to cancel reply. The purpose by making this new feature is to keep the users updated on which videos that are trending at the moment, which videos are all-time classics, how videos stack up against one another etc. Where do I go?
  • BRASS TACK THINKING  |  TUESDAY, AUGUST 3, 2010
    [Marketing] Offer or Sell?
    Just stopped the presses on our weekly wrap-up at Savvy B2B Marketing to make sure this made the list of our top picks of the week. Thanks for commenting, and for including us at Savvy B2B Marketing! link] Mission-Driven Admissions « Building Marketing Strategies [.] There have been many really good posts and articles written to describe how the market is [.] Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Offer or Sell? One is about pull, the other push.
  • WEB METRICS GURU  |  SUNDAY, NOVEMBER 14, 2010
    [Marketing] In one week – Monitoring Social Media London #MSM10
    The book will explain what’s needed to set up effective monitoring for different industry segments, including Branding, Marketing, Public Relations , Sales and Advertising. Speaking in London a week from today (actually I’ll be in London from this Saturday till the following Sunday, November 28th, with a short trip to Oslo, Norway and another to Brussels).  As I’m a speaker at this event, anyone who wishes to attend can get a 10% discount by applying the code SPKR10. Meanwhile, I’m busy writing my book which is coming together nicely. 
  • VIPER CHILL  |  MONDAY, OCTOBER 19, 2009
    [Marketing] ViperChill is Back, Baby!
    At the time I was really passionate about internet marketing and SEO, so as anyone with half a brain would recommend, that’s what I blogged about. You should not read this website if you’re looking for the same, short, generic articles on marketing you’ll find elsewhere. Whether that is an affiliate marketing empire, a blog, or a niche site on Siamese cats (which is what someone I met recently is doing). Home What the F ? Cloud Living Say "Hi!" You are here: ViperChill » ViperChill » ViperChill is Back, Baby! ViperChill is Back, Baby!
  • STAY N' ALIVE  |  THURSDAY, JUNE 13, 2013
    [Marketing] The Fight for #Conversation - Will There be a Migration From Twitter?
    'There''s no doubt that Facebook launching hashtags is a big thing, especially for marketers, but I think for users too. Now you can add a simple keyword prefaced by a pound sign (#) to any post or comment and immediately let others click and see the entire conversation around that particular keyword. This is really what defined Twitter - it was the ability to have organized conversations through hashtags that made Twitter a breeding ground for conversation. On Twitter I know of many that use hashtags to start large conversations and bring attention to a particular topic. Events.
  • DIGIGEN  |  SUNDAY, JULY 18, 2010
    [Marketing] Pixel Bender Displacement Map
    wouldn’t like to comment. However, this app/map is pretty damn cool so I am going to just drop it in here with the embed code and let it do the talking. Pixel Bender Displacement Map Fakes 3D Effect – wonderfl build flash online Posted in cool stuff blog comments powered by Disqus « Business Card Throwing: How To Kill Those Social Media Gurus A New Focus on Social Business Strategy. Dan on A New Focus on Social Business Strategy. Powered by WordPress and Hybrid
  • SOCIALFISH  |  FRIDAY, JULY 8, 2011
    [Marketing] How the APMA ties social media to membership management
    Guest Speaker: Brian Carter , FanReach, a top expert on social media marketing, will share specific tips for how to make your association Facebook Page stand out. Register for Engaging Members with Social CRM , our next FREE Think Tank webinar with Jessica Etter, from the American Podiatric Medical Association. Jessica will share how she used Social Customer Relationship Management (Social CRM) practices to find and connect with current and potential members on sites like Twitter and Facebook. meaningful social media goals. The webinar is Tuesday July 12 at 2 pm ET.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Marketing] Personal Knowledge Management
    Then there are course strategy pages for specific analysis ( e.g.,Assessing Global Markets ) that leads students through the kinds of questions which help them understand how to find the information they need. Personal Knowledge Management : Who, What, Why, When, Where, How? Jason Frand and Carol Hixon. December, 1999. Our students, who will spend most of their working lives in the 21 st century, will need to see the computer and related technologies as an extension of themselves, as a tool as important as the pencil or quill pen was for the last several hundred years. Why is PKM needed?
  • CONVINCE & CONVERT  |  SUNDAY, JUNE 2, 2013
    [Marketing] Social Media is a Terrible Ecommerce Tactic – or is it?
    But the challenge for social media—and for word of mouth marketing—is that they are inherently additive pieces of the conversion funnel, rather than causative. The trick is proving it, which is why I very much recommend that website owners utilize the “ Assisted Conversions ” feature of Google Analytics (or similar functionality from another analytics platform) to better understand the entirety of the funnel and the evermore complicated interplay between the panoply of digital marketing and offline channels. The results were shocking. that would be a viable hypothesis.
  • SOCIALFISH  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Marketing] Let’s rethink management.
    The role of manag­ement is to hire talent that is agile enough to shift and flow based on market need. We’re working on a couple of challenges for  hacking the M-Prize. Check it out and add yours! Last year, the MIX joined forces with Harvard Business Review and McKinsey & Company to launch our most comprehensive contest ever:  The Harvard Business Review/McKinsey M-Prize for Management Innovation. We received some 400 robust contributions from every kind of management innovator in every realm of endeavor—and announced the  grand prize winners  earlier this summer. Humanize
  • TWIST IMAGE  |  SUNDAY, APRIL 6, 2014
    [Marketing] The Perils Of Social Media
    He''s also the best-selling coauthor of Social Marketing To The Business Customer , the first book devoted exclusively to B2B social media communications. content marketing. digital marketing. marketing blogger. marketing podcast. social marketing to the business customer. 'Episode #404 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. first heard the voice of Eric Schwartzman over a decade ago as a contributor to the For Immediate Release podcast. But that''s not all. He''s also an entrepreneur. blogging.
  • WHAT SPINKS THINKS  |  THURSDAY, DECEMBER 5, 2013
    [Marketing] Is it Better to Say Less or More?
    And in copy writing, the long sales page is commonly used by internet marketers when they want to take a potential customer through the full story of the product. 'I like to talk. feel a constant need to share what on my mind (hence the blog title). genuinely enjoy opening up to people and have had a lot of fun being radically honest. Some might call me an over sharer. They might be right. There’s a lot of power in what can be said but there’s also a lot of power, sometimes more, in what isn’t. The trouble is knowing when to say less, and when to say more. Will Rogers.
  • PAMORAMA  |  MONDAY, DECEMBER 28, 2009
    [Marketing] Advertisers Embrace Facebook, Other Social Networks
    pamorama marketing, life, social media Home About Bookshelf Links Contact Advertisers Embrace Facebook, Other Social Networks by Pam Dyer on December 28, 2009 Share Social ad spending will become a higher priority in 2010, with the combination of mobile and social advertising generating more opportunities for advertisers to reach their target markets for branding and engagement. Instead, they will look to increase the impact of their social network presence by linking it to other marketing initiatives, both online and offline. and in many other countries. Raidious [.]
  • TWIST IMAGE  |  SATURDAY, MARCH 24, 2012
    [Marketing] Take A Breather
    Now, you might be asking yourself, "when did this marketing blog become a blog about mediation and anxiety?" That being said, I spent a few years volunteering for the non-profit organization called, NABS (National Advertising Benevolent Society) , and I can tell you - first hand - that burnout due to stress is a more-than-common by-product of being a professional marketer. marketing blog. marketing professional. Don't have time to relax? Anxiety, stress, panic. we all have varying degrees of it from life, don't we? have to say, it works amazingly well.
  • TWIST IMAGE  |  SATURDAY, JANUARY 22, 2011
    [Marketing] Social Media? Do It For The Free Advertising!
    is to look at corporate business objectives and figure out from there if there is a way for Social Media (or any other Digital Marketing platform) to help the business achieve those goals. digital marketing platform. The past couple of months have been interesting. The conversations around the ROI in Social Media have increased. Understandably. On more than one occasion, I've been caught in the middle of a debate discussing the value of Social Media within the organization or a debate about the value of Social Media in terms of building a brand. His preference (and mine too!)
  • COLLECTIVE THOUGHTS  |  THURSDAY, APRIL 4, 2013
    [Marketing] She’s the Boss [Infographic]
    The top fields women want to be grads in includes marketing and advertising, consumer goods, government and public service, entertainment, media, and public relations, and health care, retail, fashion, and apparel. 'Women are making big time moves in the corporate world—and this starts with the fact that women are breaking records as GMAT participants and MBA program employees. In 2011, 46 percent of all MBA degrees were earned by women. From 1997 to 2011, the number of women earning MBA degrees has increased by 75 percent. To learn more, check out the awesome infographic below.
  • ENGAGING BRAND  |  THURSDAY, OCTOBER 9, 2014
    [Marketing] Critical Question Business Needs to Ask Themselves
    When starting a business it is less about what skills YOU have and more about the FRUSTRATIONS the market has that can be solved by YOU… specifically. 'Frustration is a wonderful thing. Frustration is the source of your future business profit. Frustration means there is a problem or need that desperately needs someone to see it and solve it. Think about that… how many of us jump into self employment ? How many of us get tired of working for others and want to work for ourselves? But the truth is…in business you never work for yourself, you always work for others!
  • JACOB MORGAN  |  WEDNESDAY, JANUARY 18, 2012
    [Marketing] Where are Collaboration Budgets Being Allocated?
    internal marketing costs. When it comes to deploying a collaboration solution for the enterprise there are a lot of things to consider especially when it comes to budgets. Towards the end of the 2009 I wrote an article called, “ Companies Interested in Enterprise 2.0 Need to Take Strategy Seriously ,” which looked at data collected from a 2009 report on collaboration. What I found particularly shocking was the small budget allocation that strategy was receiving. Towards the end of 2011 Chess conducted another survey on the “ State of Enterprise 2.0 integration costs.
  • BARE FEET STUDIOS  |  WEDNESDAY, OCTOBER 28, 2009
    [Marketing] Social Media Events: New School or Old School?
    Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Activism , Aloha , Gossip 2.0 > Social Media Events: New School or Old School? Social Media Events: New School or Old School? by Roxanne Darling on October 28, 2009 Even though we have these amazing, 24/7 ubiquitous connections taking place on the social web, IRL (in real life) conferences are still booming. He he. My preference) Attendance is great. Not so cool. Hawai?i
  • KIKOLANI  |  FRIDAY, DECEMBER 3, 2010
    [Marketing] Fetching Friday – Resources Mashup & Giveaway Winner
    Invite email contacts to your fan page with “Tell Your Fans&# – an option for admins of new or smaller pages that you can find under the Marketing section of your page’s admin side. Making Money Online / Online Marketing. Direct email marketing – does it always end in a monthly newsletter, and how to deal with inactive subsribers before they unsubscribe. essential steps for executing your social media strategy – simple yet required steps for any social media marketing plan. Internet Marketing Service. The Resources Mashup.
  • KIKOLANI  |  THURSDAY, APRIL 21, 2011
    [Marketing] Fetching Friday – Resources Mashup & Cute Ducklings
    Making Money Online / Marketing / Online Business. How to write amazing product reviews – if you want to make more from affiliate marketing, you need to follow this advice. How to gain social influence and market a #1 NY Times best seller – hour long interview on hustle, how to pitch a thought leader, the greatest lesson learned, and more. ­­This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, online business, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Freelance Writing.
  • CONVINCE & CONVERT  |  TUESDAY, JULY 17, 2012
    [Marketing] The Carrot and Stick of Social Media Disclosure
    Did you assume this post is all about regulations and company policies that may limit your use of social media for promotions, marketing programs and corporate communications? Brands in this camp may be watching from the sidelines while their competitors are taking advantage of the full constellation of social media marketing opportunities. They demonstrate their industry leadership in social media disclosure by using industry best practices, such as those articulated in the July 2012 revision of The WOMMA Guide to Disclosure in Social Media Marketing. Well, relax. and leg.al
  • KIKOLANI  |  FRIDAY, JUNE 17, 2011
    [Marketing] Fetching Friday – Resources Mashup & Herding Cats
    Making Money Online / Marketing / Online Business. daily marketing ideas your target audience will love – a nice jumping point for marketing methods that you can try for your small or local business. 25 email marketing tips and tactics – get the most out of your email marketing using these suggestions for practices, design, content, and more. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Writing.
  • SOCIALFISH  |  THURSDAY, OCTOBER 30, 2014
    [Marketing] Social Media and B2B – How To Gain Awesome Leads
    These strategies may not send you the thousands of visitors that a normal viral marketing campaign would send, but what they will do is send you a few select visitors who can easily make decisions. While LinkedIn may not have the same amount of users as Twitter or Facebook, it definitely has the highest number of individuals who are in the B2B market. Another telling statistic is that LInkedIn accounts for 64 percent of the social media traffic to corporate websites. ( [link] ) These statistics make a nice strong case that anyone in the B2B market should be on LinkedIn.
  • PROACTIVE REPORT  |  THURSDAY, DECEMBER 30, 2010
    [Marketing] Getting Smart with the Data: Measuring PR and Social Media
    One of the positive aspects of doing PR and marketing online is that there is a wealth of information available.  Pretty much everything can be tracked. This makes it possible to measure outcomes, not just outputs. Back in the  summer a bunch of very smart PR and research folk met in Barcelona to discuss PR measurement at the International Association for Measurement and Evaluation of Communication (AMEC) summit.  AMEC is the global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research.
  • KIKOLANI  |  TUESDAY, OCTOBER 8, 2013
    [Marketing] How to Grow Your Mailing List With Cash & Other Incentives
    'After attending an awesome conference on email marketing strategies, it seemed timely to publish a sponsored review for a company that helps you grow your mailing list. For example, if you sell three products: one on content marketing, one on SEO, and one on social media, you can ask the following. Incentivibe helps bloggers and businesses run contests in order to build their mailing list. The best part? You get to give away a $500 cash prize or item – and all it will cost you is $25. How It Works in a Nutshell. Then Incentivibe chooses the winner from those nominees.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, FEBRUARY 28, 2011
    [Marketing] Is 'Like' The New Share?
    Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? Relevancy: Why Search Is Unreliable » Is ‘Like’ The New Share? Mashable reports that Facebook has updated its Like button to include the features and functions of the old Share button. Does that require a big “so what?&# Actually, this could be a big boost to your content on Facebook. Users previously weren’t sure what to expect from the Like button. This can only grow in number.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, APRIL 8, 2011
    [Marketing] Should You Use A Ghost Twitterer?
    Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? Ghost Twittering is a controversial subject. Some people say it’s not right. Others live by it. say do it if it works for you, but it clearly isn’t for everyone. can’t imagine someone like Mark Cuban, for instance, using a Ghost Twitterer. Oprah Winfrey, however, has many more things to think about than tweeting 140 characters every 10 minutes (I’m not saying Oprah uses a ghost Twitterer).
  • SMALL BUSINESS MAVERICKS  |  SATURDAY, MAY 7, 2011
    [Marketing] Types Of HTML 5 Content | Small Business Mavericks
    Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? » Types Of HTML 5 Content Since 1998, the widely accepted generation of HTML in use has been HTML 4. Lately, HTML 5 has been in development and will likely see a public release within the next couple of years. Every now and then I stop by the W3C website and see how it’s going, checking on the latest developments and the direction of the Web’s most prolific programming language. With Web 2.0
  • DIGIGEN  |  MONDAY, AUGUST 16, 2010
    [Marketing] Why “Cultivating Linchpins” is a Key Social Business Strategy
    Not only has he been at the forefront of ideas such as The Purple Cow and my Dad’s favourite, Tribes, he has also recently pushed forward the idea of the Linchpin. Link Here ) The Linchpin is an essential person to be, but also an essential person to have around you in your organisation. believe this is even more apparent when companies want to become more social. The rise of social media and the clamour to talk about its size always ignores the fact that numbers are irrelevant if what is being said isn’t powerful. Socially, businesses need these people that want to go the distance.
  • THE WAY OF THE WEB  |  MONDAY, OCTOBER 24, 2011
    [Marketing] 5 essential books for geeks…
    It’s not a definitive list, as I’m sure there are some great books I’ve yet to read, and it’s not focused on marketing, because that requires it’s own list. Having seen some recommendations for what Wired considered the essential books for any geek, and found it a bit esoteric in recommending the original Dungeons & Dragons manual, for example, I thought I’d recommend the five books I have read, owned, re-read and recommended on numerous occasions as the core of my own geek libary. The Hacker Crackdown on Amazon. Code 2.0 Code 2.0 on Amazon. above.
  • THE BLAKERY  |  TUESDAY, OCTOBER 5, 2010
    [Marketing] Jean Nidetch, F.F.H. (Formerly Fat Housewife), Customer-Centric Crusader
    He worked a market in Williamsburg, Brooklyn selling pickles, herring, and sauerkraut out of a pushcart. On October 12, 1492, a man discovered America. On October 12, 1923, America discovered a lady who was born to discover Weight Watchers. He was Christopher Columbus. She was Jean Nidetch. He took the mystery out of the world. She took the L out of ‘Flab.’ We all know his story. Here is hers.*. Photo source. Taking the L out of Flab. For such a little lady Nidetch has a big personality—but she wasn’t always little. for a better life. Nidetch was a fat kid and even fatter adult. F.F.H.
  • SIMON MAINWARING  |  FRIDAY, AUGUST 6, 2010
    [Marketing] Lessons from BP and bankers: The need for a more sustainable future
    As consumers with buying power and corporations marketing their brands we need to wake up. Image: Aja. woke up this morning and read this post by Robert Kuttner in Huffington Post. think his opening points are spot on. He tells us that Wall Street and BP demonstrate the same problem. In both cases, a powerful, politically protected industry invented something that could not easily be repaired when it broke. We seem to be entering an age when complex technologies, whether financial or physical, sometimes literally have no solutions when they go haywire in unanticipated ways. Facebook.
  • PROACTIVE REPORT  |  SUNDAY, AUGUST 11, 2013
    [Marketing] Timeline of PR News Content
    The one constant in digital PR and marketing is that there is rapid innovation and change. As the PR, advertising and marketing landscapes converge, the one avenue that PR folk should be mastering is paid media. 'It’s just over a hundred years since the first press release was issued by a company in an effort to tell their story in the media. In 1906, after a railroad accident, the company hired a journalist to help them deal with the disaster and the media coverage. Soon press releases and media relations became a core part of public relations. And then came TV.
  • ENGAGE  |  FRIDAY, NOVEMBER 22, 2013
    [Marketing] Social Media: There’s a Right (and a Wrong) Way to Stand Out
    It''s loaded with content marketing articles and strategies, a definite must-read edition.”. What about the phrase “loaded with content-marketing articles and strategies” conveys that this issue is a must-read? When the average reader woke up this morning, do you think he counted among his hopes for the day that he would tumble into an electronic magazine "loaded with content marketing articles and strategies"? But if you asked him, he’d probably say that when it comes to content marketing articles and strategies, he’s plenty loaded enough, thank you very much.
  • DIVA MARKETING BLOG  |  WEDNESDAY, FEBRUARY 2, 2011
    [Marketing] Who Is Reading Your Blog May Be A Delightful Surprise
    That's exactly what happened to Diva Marketing. write about social media marketing, how it impacts branding and can be used to build stronger relationships. As expected marketers pop by and people who are curious about new media. Found reviews and mentions about Diva Marketing from following links in from my stats. . tobydiva   Diva Marketing. The very smart Nancy White , Full Circle , once told me. when you send your blog or community site into social cyber space it's never totally yours alone again. How do I know? was honored. of course.
  • SPIN SUCKS  |  WEDNESDAY, NOVEMBER 24, 2010
    [Marketing] Travelers Are My Biggest Complaint?
    Tags: Cause Marketing Marketing Online Marketing donate holidays malaria mosquito squad online challenge thankful Thanksgiving
  • ENGAGING BRAND  |  TUESDAY, JULY 3, 2012
    [Marketing] Are you a rebel without a cause?
    Social marketing for me works best when it sees itself as part of the rebellion - when it shows that the brand stands against the safe, middle of the road marketing techniques. Progress historically has been about the lessor echelons demanding more.for those people who are still not sure about social marketing. David Deutsch said when talking about the Enlightenment  . it was a rebellion.against authority in regard to knowledge.Rejecting authority in regard to knowledge.was a necessary condition for progress". In a sense we are in the middle of a social enlightenment.a
  • ENGAGING BRAND  |  MONDAY, JANUARY 27, 2014
    [Marketing] Open Letter From Your Customer to Your Brand
    Now with content marketing we often talk about providing content that fulfils the need of the customer NOT your desire to sell your product.isn''t that just a way of saying. 'Life is complicated. There I said it. We all know it and therefore business can be complicated because it is run by human beings. That''s the bad news. that is a problem. But there is good news. Life is complicated AND that is true for our potential customers. that is the opportunity. make my life simple, please! Dear Brand, I get up, I go to work, I crave time.is there any way that you can save me time? Branding
  • TREY PENNINGTON  |  FRIDAY, JUNE 25, 2010
    [Marketing] Top 10 Things I Love about Flying
    Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ Top 10 Things I Love about Flying by trey on June 26, 2010 Flying is fun. Right now I’m sitting in The Village Inn after checking in at London’s Gatwick Airport. In a couple hours I’ll board a US Airways plane for flight number 32 of the year and number 8 across the Atlantic. Even though US Airways seriously dropped the ball (several times) on that infamous number 30 flight, flying is still a kick. What an opportunity it is to be able to move about.
  • WRITTENT BLOG  |  WEDNESDAY, JUNE 5, 2013
    [Marketing] 15 Ways Sharp Content Creators Use (and Don’t Use) Keyword Strategy
    There are ways to direct your energy that make a far bigger impact than others  – and we’ve highlighted the best and worst practices for today’s content marketer: 1. Even the most brilliant content marketing strategy can fall short if you’re not targeting terms that people are actually searching for. Google’s Matt Cutts advises content marketers to write naturally, and worry more about creating something brilliant than how many times they incorporate their long tail keyword. Is it true that marketers ruin everything? 'Is SEO dead? Not exactly. Image Credit: HubSpot.
  • SPIN SUCKS  |  FRIDAY, JULY 1, 2011
    [Marketing] Gin and Topics: One Billion Opportunities
    It’s not about PR, marketing, social media, or anything business-related, as it turns out. Marketing Lessons from Seth Godin. Seth Godin is one of the few marketing “gods&# I really respect. If you have any marketing responsibilities at all, this is a must read, must digest, must implement. Happy Canada Day to my Canadian friends! Boy do I wish I were in Ottawa today. LOVE Kate Middleton ! We were recording Inside PR yesterday and Joe Thornley said the streets leading to his office (it’s near the Parliament) are all blocked. friends. Read it.
  • SPIN SUCKS  |  FRIDAY, AUGUST 13, 2010
    [Marketing] #FollowFriday: Becky Johns
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 13 2010 #FollowFriday: Becky Johns By Gini Dietrich | Email | Print | 3 Comments | I was introduced to Becky Johns through the PRWeek Guide to Required Reading a couple of weeks ago and boy were they right! That’s why today’s #FollowFriday is Ms.
  • SOCIAL WAYNE  |  THURSDAY, AUGUST 9, 2012
    [Marketing] Angel Investors and Venture Capitalist Are People Too
    Angel Investors and Venture Capitalist are people too and believe it or not the key data point that could decide if they’re going to invest into your company or not may not be your idea, your team, your profits or the size of the market for your startup but it could be does an investor like or trust you. flickr photo by: KatLevPhoto. Since moving to San Francisco, CA in February I’ve interacted with tons of Angel Investors and Venture Capitalist (VC). More so on the Venture Capital side than angel investor side. Always be prepared. Always be honest. accomplishments.
  • TWIST IMAGE  |  FRIDAY, DECEMBER 14, 2012
    [Marketing] When The Future Comes Faster
    The truth is that we are at an amazing inflection point where exponential growth and advancements in technology are bringing things to market in a faster and more powerful way. Can you really say that technology does not touch the work that you do? We tend to see things in a linear fashion. It's human nature. When I speak like this, I'm often confronted by people with a quizzical look on their face. Technology can be confusing enough, but add in the notion of exponential growth, and it's enough to make a brain (or two) explode. Watch this. future. futurist. google. how to create a mind.
  • JEFF ESPOSITO  |  WEDNESDAY, MAY 23, 2012
    [Marketing] Uncommon uses for business cards
    Business cards are often the first piece of marketing or branding collateral purchased by businesses of all sizes. Many times we think of these cards as a way to trade pertinent contact information and make a great first impression on clients, peers or prospects. This image from the creative team at Vistaprint showcase some additional creative ways that businesses can utilize their business cards beyond the contact data. Some of my favorites include: using the reverse as an appointment reminder (my dentist does this and I love it). showcasing customer testimonials.
  • ENGAGING BRAND  |  SUNDAY, FEBRUARY 2, 2014
    [Marketing] Show 471 - 5 Steps to A Moment of Clarity
    'The Engaging Brand podcast  covering social marketing , business ideas and  brand marketing tips  has a new episode. 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast. The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode. Anna Farmery  speaks to Mikkel Rasmussen about Moment of Clarity a new book from Harvard Business Press. The role of philosophy in business. Have we a ''problem'' in business problem solving. Related articles.
  • MINDJUMPERS  |  FRIDAY, DECEMBER 10, 2010
    [Marketing] New Facebook Profiles – A Great Thing For Facebook’s Revenue Stream
    From a marketer’s point of view, the interesting thing about ads on the platform is the possibility of targeting those ads to the right people, not just some geographic or a few demographic variables, but a bunch of social demographics as well. think the platform has lacked to full-fill the promise of narrowing your target down on specific groups – especially on the small markets – this due to users not updating their profiles. Tweet In little less than a week ago, Facebook started to roll out the new design for user profiles. Smart Move By Facebook.
  • ACIDLABS  |  SUNDAY, JANUARY 24, 2010
    [Marketing] Kindle didn't start the fire…
    As a Kindle owner of just a month, I consider the device transformative in its market segment. It'll be interesting too see how Apple's foray into this market segment will have on the Kindle. Also, look at the price of hard cover new releases during the time when the Kindle first hit the market. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. And the terrible pun. But it’s the first to make a difference in the public mind.
  • TWIST IMAGE  |  TUESDAY, MAY 15, 2012
    [Marketing] Find Your One Thing
    My friend, Chris Brogan , has one of the top-ranked marketing blogs in the world. marketing blog. Can you sum up your professional you in one or two words? was very touched watching the documentary, Being Elmo , on PBS ' Independent Lens. The movie is about Kevin Clash (the puppeteer behind Sesame Street 's Elmo ). From a very young age, Clash demonstrated a strong desire to be a puppeteer. While that seems quaint and points to someone who was focused on what they wanted to do in life from a very young age, you can imagine the struggles he faced growing up in Baltimore. character.
  • CONVINCE & CONVERT  |  WEDNESDAY, JANUARY 18, 2012
    [Marketing] Social Media Success May Depend on HR
    ” One of the things I love most about The Now Revolution is that it is one of the few marketing books to acknowledge the critical importance of corporate culture on social media success. And that’s why real progress in your company may be an HR and corporate change issue as much as a marketing challenge. Guest post written by Mark W. Schaefer. Mark is a consultant, college educator, and author who blogs at {grow}. There is a growing gap between the social media “haves” and “have-nots.” Other companies are simply checking the box.
  • KIKOLANI  |  THURSDAY, MARCH 1, 2012
    [Marketing] New Facebook Pages with Timeline Design
    One of my Facebook marketing suggestions has always been to like your other Facebook pages with your Facebook pages and make them Featured Likes so visitors to one Facebook fan page will see your other fan pages as well. Last night, I decided to try out the New Facebook Pages with Timeline for my freelance writing page. Facebook plans to change things over on March 30th anyway, so you might as well prepare early for what’s coming, and for pages, there are lots of preparations to be made. Pros: More About Space & Direct Link to Your Website. Pros: The Timeline Cover.
  • TWIST IMAGE  |  SUNDAY, MARCH 16, 2014
    [Marketing] The Culture Of Fear At Work
    content marketing. digital marketing. marketing blogger. marketing podcast. 'Episode #401 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. What is your work environment really like? Are you a leader who must inspire your team? Are you on a team with a leader who is inspiring. or a leader who needs be a lot better at it? Does your team really work well together or is it more like a Dilbert cartoon? Dr. Nick Morgan introduced me to Liane Davey. She is the Vice President of Knightsbridge Leadership Solutions. blogging.
  • ONLINE COMMUNITY STRATEGIST  |  TUESDAY, NOVEMBER 3, 2009
    [Marketing] Thanks for building our community, bye-bye
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Thanks for building our community, bye-bye November 3, 2009 in Community Building , Community management | Tags: Community Building , community manager , online communities I heard a bit of disturbing news today about a community manager at a local competitor. She has been reassigned, and it was not voluntary. That’s really a shame. It’s a hit to the craft and the importance of our work. Nothing about that brings me joy.
  • COLLECTIVE THOUGHTS  |  MONDAY, OCTOBER 21, 2013
    [Marketing] The History of Android [Infographic]
    'In 2009, Motorola Droid was released exclusively to Verizon and marketed as an iPhone alternative. The slide-out keyboard touted as a key advantage over the iPhone and sold 525,000 units in the first month. This milestone in Android history probably marks the beginning of #TeamAndroid vs. #TeamiPhone. Check out other Android’s milestones in the infographic presented by Startapp. Infographics android Google history infographic iphone mobile motorola t-mobile
  • COLLECTIVE THOUGHTS  |  TUESDAY, MAY 7, 2013
    [Marketing] The Foundations of a Successful App [Infographic]
    'App markets are becoming increasinlgy saturated, meaning many apps are having a hard time accumulating downloads. In fact, only one in six smartphone apps exceed 500 total downlaods. So what makes a successful app? Incorporating social features within the app provides significant value. And playing live with other people ensures a diverse experience. Check out the infographic below presented by StartApp to learn more about the foundations of a successful app. StartApp.com. Infographics
  • SOCIAL WAYNE  |  THURSDAY, FEBRUARY 2, 2012
    [Marketing] Day 2: People of color impacting the social web – Sian Morson – #29DaysofDiversity
    Sian started her career as the dotcom boom was changing the fundamental way that we communicate, share ideas, and bring products to market. It’s great to market apps and products to early adopters but it is critical that we remember our own communities as well. As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human.
  • PR AT SUNRISE  |  THURSDAY, MARCH 10, 2011
    [Marketing] 5 Ways to Build a Successful, Profitable PR Agency
    Such a proposition will always resonate with a slice of the market. Lou Hoffman is CEO of The Hoffman Agency, a communications consultancy that specializes in markets of complexity (technology, energy, financial services, etc.). Reaching $1 million in revenue represents a milestone for any PR agency or professional services firm. There’s something about this nice round number that says “we’ll still be standing after a strong gust of wind.”. enjoyed rewinding the tape and thinking through five variables that can play to this success. Here goes: 1. That comes at the next phase.
  • WWW.DESIGNINGSOCIALINTERFACES.COM  |  WEDNESDAY, APRIL 15, 2009
    [Marketing] Main Page - Social Patterns
    Social Media Social Objects Tuning In Following Filtering Recommendations Social Search Realtime Search Conversational Search The Notificator Pivoting Marketing Monetize Underpants Gnomes 5+ Anti-Patterns The Password Anti-Pattern Potemkin Village (antipattern) The Ex-Boyfriend Antipattern Cargo Cult (antipattern) Dont Break Email! Whats a pattern? Contents 1 Social Patterns & Best Practices 1.1 Principles 1.1.1 Fundamental Principles 1.2 Self 1.2.1 Engagement 1.2.2 Identity 1.2.3 Presence 1.2.4 Reputation 1.3 Activities 1.3.1 Collecting 1.3.2 Broadcasting & Publishing 1.3.3
  • ENGAGE  |  THURSDAY, DECEMBER 12, 2013
    [Marketing] Food for Thought: Why Typos Matter More Than You Think
    menu I saw recently spelled it “sandwish”—regrettable error or clever marketing gimmick? At its heart, content marketing draws readers in with tasty nuggets of information. 'I enjoy dining out at restaurants and perusing the menu to decide what appeals to me the most at that particular moment. But when I scan the menu and spot a typo, I confess that it makes me smug and almost gleeful. Call it an occupational hazard of a career in content editing. Over the years, I’ve come across some doozies in printed menus and online. By far, dessert rates as the most commonly misspelled dish.
  • DANNY BROWN  |  MONDAY, AUGUST 30, 2010
    [Marketing] Redefining Ordinary
    Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Redefining Ordinary August 30, 2010 14 voices share yours! Share Save Sometimes, in business, we wait for the extraordinary to appear before we make a move. We wait for that one killer application or solution that will take us from Brand X to Brand Everyone Wants a Piece Of. We close doors on ordinary ideas because only extraordinary will sell. But what defines ordinary? Thoughts that have the potential to turn the world on its head if we share them.
  • ENGAGING BRAND  |  MONDAY, MARCH 25, 2013
    [Marketing] What is Profit?
    To become more profitable.delivery more than you promise to your people, your customers, your market". You can only deliver promises made to your market by delivering on your promises to your team. When I qualified as a Chartered Accountant, my Dad told me. Never forget that the definition of profit is an outcome of leadership, not a goal in itself. To understand profitability you need to understand that profit is the difference between promises delivered and promises made. Business at it's heart is simply about humanity. Related articles. What is the customer experience.
  • MINDJUMPERS  |  FRIDAY, JULY 9, 2010
    [Marketing] Youtube Makes User-generated Feature Film
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved On July 24, Youtube invites you to capture a glimpse of your life on camera and submit it to the ‘Life in a Day’ project.
  • TWIST IMAGE  |  THURSDAY, NOVEMBER 14, 2013
    [Marketing] Reboot Your Business: How To Ride The 5 Disruption Waves That Will Sink Your Competition
    On Tuesday, November 26th (at 3 pm eastern), Danny Iny from Firepole Marketing is going to be hosting a webinar that will dive deep into the core concepts of my latest book, CTRL ALT Delete , and it''s 100% free! If you''ve had enough of my blathering, I''m also thrilled that Gini Dietrich (founder and CEO of Arment Dietrich , co-author of Marketing In The Round , blogger at Spin Sucks and co-host of the Inside PR podcast) and Marcus Sheridan (all things Sales Lion ) have agreed to take part in the conversation. firepole marketing. marketing in the round. big data.
  • FIREBELLY  |  WEDNESDAY, JULY 3, 2013
    [Marketing] Interview with Caleb France, Owner of Cerulean
    believe that there has always been a hole in the market and we are constantly trying to educate ourselves as well as our customers. 'Originating in Winona, Indiana, Cerulean recently opened it’s doors to the city of Indianapolis. got the chance to sit down and talk with the owner Caleb France about his passion to bring great, local food to customers in a creative way. What inspired you to get in to the food industry and start Cerulean? We grow internally and become educated and with that we can educate a town, city and many more. Where did the idea for a Bento Box come from?
  • FIREBELLY  |  FRIDAY, SEPTEMBER 23, 2011
    [Marketing] Political Ads To Hit Twitter Soon, Is It Too Much?
    With TV, newspaper, and radio marketing slowly on their way out, the campaigns are turning toward social media. Twitter has been moving slowly-but-surely in to the ad business over the past year. It started with promoted topics, then promoted tweets and has started to creep in to user timelines and other places across the network. Enter politics. Political ads have graced televisions, radios, and unsuspecting suburban yards for years. Whether it’s for mayor, president, or county coroner , the messages are painted in to our brains for a good 5-6 months of every political season.
  • WAXING UNLYRICAL  |  MONDAY, DECEMBER 6, 2010
    [Marketing] Walking the Social Talk
    A Naughty or Nice Checklist | Marketing, Public Relations and Social Media Blog | Atlanta, GA says: December 22, 2010 at 2:01 pm [.] Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Walking the Social Talk December 6th, 2010 Tweet These boots were made for talking As editor of Women Grow Business (disclosure: client, which I love ), I come across remarkable blog posts every day.
  • ENGAGE  |  TUESDAY, JUNE 12, 2012
    [Marketing] 4 Awesome Mobile Websites to Learn From
    An SEO niche site that is extremely popular for web marketers, Search Engine Land recognized that they don’t need an app. In the rush to develop a mobile app, too many organizations are overlooking an even more basic need: a mobile-friendly website. Your website – the one that visitors find in search engines, follow links to in social media and from other sites, and visit when clicking links in your emails – is likely to be the first interaction point your audience has with you from their mobile device. Think about the last time you were checking Twitter on your iPhone.
  • CREATIVE RAMBLINGS  |  MONDAY, MARCH 4, 2013
    [Marketing] 5 great articles you may have missed (February 25 – March 3, 2013)
    Here is my list for February 25 – March 3, 2013: Blogger Outreach Advice To Get You Started As A Pro by Jerry Silfwer (Doktor Spinn) Content Curation: Copyright, Ethics & Fair Use by Pawan Deshpande (Content Curation Marketing) 10 free [.]. Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. Great Resources Social Media best articles of the week
  • ENGAGING BRAND  |  SUNDAY, JUNE 22, 2014
    [Marketing] How to Make Social Strategy Work For Your Business
    It needs to be based on a desire to connect; ideas to market, market to the ideas and customers to fulfilling their needs. '“What you too?” ” Most friendships start with this response. Humans connect with people with shared interests, shared connections and shared emotions. Sharing is more than links. The link is the demonstration that a brand understands. The link is the vehicle to offer the hand of friendship. But it is only the offer… the link must deliver for brand friendship to develop. You would feel disappointed. You would feel let down. It should.
  • PROACTIVE REPORT  |  MONDAY, SEPTEMBER 12, 2011
    [Marketing] Social Advertising has a place in a PR strategy
    Brian Solis laid out the finding of his recent study on social advertising and how marketers are using this tool in this Fast Company article. “The future of advertising will be largely influenced by consumer behavior in social networks. Those brands that listen, measure, and evolve programs as a result, will push advertising forward — to the benefit of consumers and ultimately the brand.&#. Advertising is not commonly a component of PR strategies, but social advertising is going to change that.  67% are currently using social advertising. Follow me on Twitter.
  • DIVA MARKETING BLOG  |  WEDNESDAY, OCTOBER 5, 2011
    [Marketing] Go Behind The Numbers To Determine Success
    Not only in marketing communications but in customer service or even with nonprofit programs. Sidebar:  In another lifetime I was marketing director for a nonprofit. How do you determine business success? Just asking. . Why Toby," You might say. You set a numerical goal and then see if you can meet it. It's called measurement and metrics." . Ah, " I might say. Yes that's good. Or is it really? Or might it be misleading? Is it enough? Could it be doing us a disservice?"   Just asking. This week I was chatting with a friend who recently joined the staff of a nonprofit organiztion.
  • BRASS TACK THINKING  |  THURSDAY, AUGUST 19, 2010
    [Marketing] Social Media and Letting Off Steam
    Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Social Media and Letting Off Steam August 19, 2010 | by Amber Naslund View Comments We do so love our social media as a pressure relief valve. It’s given us the ability to pop off about whatever annoys us, and I’ve been guilty too. Get crappy customer service? Tweet it. Have a frustrating day? Let that Facebook status update have it. Laughing at yourself too much can have a similar effect. As with most things, it’s a balance.
  • LOUIS GRAY  |  TUESDAY, MAY 17, 2011
    [Marketing] Review: Google Music Beta On Android and the Web
    Google Music can be found in beta at [link] and the accompanying app can be found on the Android Market here. While Apple's iTunes player and associated family of digital devices ( namely iPods ) is the ten ton gorilla in the digital music space today, competitors are setting up to poke holes in Cupertino's current position, with the on demand socially-oriented music streamers like Spotify and Rdio on one side, and the music lockers like Amazon and Google Music on the other, while Apple is largely expected to counter with its own cloud-based offering in the not too distant future.
  • PUSHING SOCIAL  |  WEDNESDAY, MARCH 30, 2011
    [Marketing] Finally, A Kick Ass Blogging Idea List Without The Usual Suspects
    Ted.com – Ted has cornered the market on inspiration and innovation. Let’s take a field trip outside of the “blogging-about-blogging&# world. Us bloggers are obsessed with cataloging and celebtating our heroes. However, the lists are starting to get a little stale. It’s not because the top blogs are resting on their laurels, it’s because the list-makers are getting lazy. All of the lists have the usual suspects and they attract massive attention, but sipping from the same watering hole can be dangerous (even stupid). Also take a look at their website. HBR doesn’t teach this.
  • JACOB MORGAN  |  TUESDAY, OCTOBER 12, 2010
    [Marketing] Chess Media Group and Metz Consulting Announce Services Partnership!
    The key benefits of our service partnership are: Expanded verticals : Broader consulting expertise across more vertical markets, such as hospitality/travel, food & beverage, sports and outdoors, technology, property management and construction, government and CPG. In what is perhaps the biggest and most exciting piece of news about Chess Media Group to date – Connie and I are very excited to announce that we have joined forces with Metz Consulting to form a services partnership.  No more jargon and no more complicated and nonsensical terms.  Here is the full press release.
  • ARI HERZOG  |  WEDNESDAY, AUGUST 28, 2013
    [Marketing] Facebook Changes For Me — and You
    AriHerzog is a digital marketing and government professional seeking a position in community affairs. 'I want to delete my Facebook account. I’ve wanted to do this for years. Because of my roles as a city councilor and a board director and how Facebook is almost required for constituent relations, I can’t delete my account. But I can refrain myself. can force myself to only use groups and pages — where my hats intersect with others — without writing new updates or comments. don’t know why I didn’t think of it before. Media Facebook identity
  • ARI HERZOG  |  WEDNESDAY, AUGUST 28, 2013
    [Marketing] No FOMO Here
    AriHerzog is a digital marketing and government professional seeking a position in community affairs. 'Picture this. You’ve just uploaded a selfie to your favourite social media website using your phablet when your FIL shares a supercut of a srsly mortifying twerking session. You immediately unlike his page because there isn’t an emoji capable of expressing your desire to vom: apols, but it’s time for a digital detox. That paragraph includes 9 of 1,000 new words added to the Oxford Dictionary Online this year. Or is the point that they’re used online and nowhere else? Forget Miley.
  • ARI HERZOG  |  SUNDAY, JANUARY 13, 2013
    [Marketing] Why to Save and Share Twitter Testimonials
    When he's not blogging, Ari works with people and brands to improve their digital marketing. Favoriting is not a new Twitter concept — but it kicked off last year when you were able to instantly tell the writer of the tweet that you liked it. In the past, favoriting a tweet was only known to you (or to someone who clicked into your favorites). Now, if I tweet something and you favorite it, I’m alerted. Think of a Twitter favorite as a Facebook like. You do it because you identify with it. analogize my favorites as LinkedIn testimonials. Got a question? Need help?
  • ARI HERZOG  |  FRIDAY, OCTOBER 12, 2012
    [Marketing] How to Blog About Anything You Want
    When he's not blogging, Ari helps brands improve their digital media marketing. Some bloggers are uncomfortable writing outside their comfort zone. These are usually the same bloggers who think the whole world knows them and reads their every word. NEWS FLASH: The whole world is not reading your blog. Don’t write for the world. Write for you. The moment you stop writing for yourself is the moment you start selling yourself to someone else. You want to know how to blog about anything you want? The answer is so easy it’s trademarked: Just do it. Got a question? Need help?
  • ARI HERZOG  |  SUNDAY, FEBRUARY 20, 2011
    [Marketing] You Will Love Danny Brown
    If his name sounds familiar, you may know him through his founding of the 12 for 12K Challenge , a social media for social change campaign, or for co-founding Canadian marketing firm Bonsai Interactive. Many thanks to long-time commentator and fellow web writer Danny Brown for publishing a guest article of mine on his blog recently. wrote a 243-word piece with a desire to share with his blog readers. If curious what I wrote, head over there to read my thoughts why bloggers are ignorant. also write a blog from my city council desk. Contact me today: Twitter | Email | 978.558.0008.
  • PUSHING SOCIAL  |  WEDNESDAY, JULY 14, 2010
    [Marketing] 7 Not So Obvious Ways to Earn Your Readers Trust
    This is the #1 reason why top online marketers aren’t worried by FTC testimonial regulations; simply, they’ve always be open with their readers – they never required a law.  So many marketers I see out there who rush to monetize their readers without giving much thought to longevity. firmly believe that anyone who is looking to profit off of the internet needs to spend a considerable amount of time first developing their voice and tone so they can easily build trust with their target market. Share Email This Listen here Focker…This is the Circle of Trust.
  • MY CREATIVE TEAM THINKING  |  THURSDAY, JULY 15, 2010
    [Marketing] Taking The NO Out Of InNOvation
    We wrote about this sometime back and this story illustrates it perfectly:  A New York publisher was concerned about the lack of creativity among his editorial and marketing staff. When it comes to creativity and innovation, you are your own worst enemy. He hired psychologists to try to determine what differentiated the creative employees from the others. After a year of study, the psychologists discovered that there was only one difference between creative and non-creative employees: belief in their creativity. So, you are creative, I guarantee it. All you have to do is believe me.
  • TWIST IMAGE  |  TUESDAY, DECEMBER 27, 2011
    [Marketing] The Five Business Books That Shaped 2011
    " A lot of the words used to either describe Jobs or his direct statements are not only inspirational if you're interested in business, but it allows you to see how one of the biggest companies in the world wasn't looking at case studies and market research in an attempt to grow a viable business. We live in a new era of entrepreneurship and business ideas can be tested and marketed for success like never before. market research. Blog posts are great. few years back, I set a personal goal of reading one book per week. This year, I failed miserably. if that). dan pink.
  • IMAGINE YOUR REALITY  |  WEDNESDAY, OCTOBER 16, 2013
    [Marketing] Why overnight success is a cultural illusion we need to stop buying into
    It’ll direct your marketing and everything else you do and it will fire you up because you know its what makes you successful. 'Overnight success is a cultural trope that is used in the business world and the artistic world to describe a company or person who is suddenly noted to be successful. The problem with the myth of the overnight success is that it can create a belief that you can be successful without having to do a lot of work. However, the truth is that a business or artist doesn’t become successful overnight. But it doesn’t happen overnight.
  • IMAGINE YOUR REALITY  |  THURSDAY, OCTOBER 10, 2013
    [Marketing] The core values of your business define its greatness (or lack thereof)
    If your business is scattered in terms of what it offers or pursuing multiple segments of a market, chances are the business doesn’t have its core values defined. 'In reading Good to Great , one of the core messages of the books is that the core values of your business define its greatness or lack thereof. If you don’t know what your core values are, then your business is defined by that lack of awareness and a consequent lack of awareness about what you can be great at. If your business knows its core values, those values inform the culture of the business.
  • IMAGINE YOUR REALITY  |  TUESDAY, MAY 7, 2013
    [Marketing] Get Big-Business Tools from Web-Based Software for your Small Business
    Some companies offer robust reporting tools, a holistic view of the state of a business, and can connect multiple functions like marketing, sales, project management and customer service. 'Running a small business isn’t easy, but there are new options that give small businesses more might. With web-based software solutions coming online every day, small businesses have more and more ways to manage its finances, grow its businesses, and reach its customers. Web-based software offers a compelling business case to small businesses, according to iPlanner.net. No more, no less. MarketWire.
  • IMAGINE YOUR REALITY  |  TUESDAY, APRIL 23, 2013
    [Marketing] Can Your Business Benefit from Celebrating More?
    What you can do, though, is use minor holidays and other celebrations as outreach tools to grow your business by building your customer base and supplementing your marketing plan. 'Note: This is a guest post from Melissa Ortiz: Meli has lived in six states in her 30+ years and prefers the Southwest, where snow doesn’t turn to slush and ruin good shoes. She is a lifestyle reporter for her local paper. was recently watching the film “I Hate Valentine’s Day” and I got thinking about small businesses. Sounds off-topic, right? Well, not so fast.
  • IMAGINE YOUR REALITY  |  WEDNESDAY, DECEMBER 5, 2012
    [Marketing] Your business is a living entity
    am establishing its boundaries and what it can do, even as I am providing a way to sustain it through activities that will support its life cycle both with clients and in the process of marketing. I don’t talk about my spirituality a lot on this blog, but I tend toward an animistic view of the universe and that includes thinking of businesses as living entities in their own right. Treating your business as a living entity can change how you approach business because you think of your actions in terms of how it would effect that living being. Blog business
  • IMAGINE YOUR REALITY  |  MONDAY, JUNE 11, 2012
    [Marketing] What businesses can learn from video games
    You need to be curious about your market, your customers, your competition, everything. I love playing video games. Right now I’m playing Metal Gear Solid 3 and Max Payne 3. It’s one of the activities I do to unwind from a busy business day, but it’s also one of those activities that I sometimes use to inspire my approach to business. What can businesses learn from video games? Be prepared. In a video game you have to be prepared. In business its the same. Being unprepared can be more costly to a business, because of what it can cost in time and income. Be curious.
  • IMAGINE YOUR REALITY  |  MONDAY, NOVEMBER 7, 2011
    [Marketing] How to recognize and change limiting beliefs
    This is a must have if you want to understand how to use Linkedin for networking, marketing, and sales. We all have them, but they can be well-hidden and sabotage us in our lives and businesses, when we least expect it. I’m referring to limiting beliefs. The other day, I realized I had a limiting belief that told me I could only make money if I was doing social media consulting. When I recognized this belief, I was startled and it made me see how I needed to make some changes to what I believed about my business and what I was actually doing in my business.
  • IMAGINE YOUR REALITY  |  MONDAY, JUNE 13, 2011
    [Marketing] Why time spent on social media isn’t wasted
    This can only occur when businesses stop looking at social media as just a technology or as just a marketing platform and begin to recognize its value as a social platform for connecting with people in a meaningful way. So often the chief complaint and fear I hear about social media is how much time it takes to do. Business owners don’t want to put time into social media for a number of reasons: 1. They aren’t sure there’s value in social media or how it applies to growing their business and retaining existing clients. The solution is simple. Tweet.
  • JEFF KORHAN  |  MONDAY, JUNE 28, 2010
    [Marketing] 10 Blog Commenting Strategies
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Personalize Your Small Business Marketing | Main | Facebook Tips for Better Engagement » June 28, 2010 10 Blog Commenting Strategies Here are 10 simple strategies that may help you to reach out and release your commenting genius.    And down below is a brief commentary on the value-added benefits of moving out of the shadows and sharing a few words on your favorite blogs.   1.   Say hello.    Expand your horizons.
  • ENGAGING BRAND  |  THURSDAY, AUGUST 9, 2012
    [Marketing] Why Social Media Works for Small Business
    Well, for me it is a generative platform that allows an entrepreneur to innovate in a niche part of the market. more than large.generalised statement but one that I think 'in general' is true. Jonathan Zittrain in The Future of the Internet comments. The PC revolution.invited innovation by others. So too with the Internet. Both were generative". He goes on to add that the future is not generative but arguably one of sterile appliances tethered to a network of control). What is social media ? Well, it is a generative platform that allows people to innovate. . What is a small business ?
  • CONVERSTATIONS  |  FRIDAY, AUGUST 29, 2014
    [Marketing] Voice of Customer (VoC) Metrics for Small Business
    Aligning your practices with your customer’s intentions is simply common-sense when it comes to marketing. Customer Loyalty Index (CLI) Sean Ellis recently wrote on Marketing Profs that understanding visitor intent is the heart of conversions. Aligning your practices with your customer’s intentions is simply common-sense when it comes to marketing. 'Guest Post by Trevor Grey. Before they shared their goals with me, I had one piece of advice for all of them, which was not to feel tempted to mimic another company’s Voice of Customer program or metrics. Frederick F.
  • CONVERSTATIONS  |  MONDAY, OCTOBER 4, 2010
    [Marketing] 0-60 Series: Day 10 - Creating Categories as a Table of Contents
    In this series, we will cover some of the first 60 days of integrating social media into your overall business and marketing strategy. With only a few days before our "soft launch" of you blog site, it's time we look more cloely at what you'll be writing and who you'll be writing for. Our goal is to launch with 5-8 categories as a core opening or "table of contents" for the blog site. Once we have what you "think" will be your categories, we quickly think of three or four potential post titles or topics for each category. Then we consider whether that can be sustained each month.
  • CONVINCE & CONVERT  |  TUESDAY, SEPTEMBER 9, 2014
    [Marketing] How to Promote Your Book Like Gini Dietrich
    'For those of you who don’t know Gini Dietrich , she runs my favorite PR blog -  Spin Sucks  - and is a go-to resource for all things influencer marketing and digital PR. Also, I find her hilarious and her favorite classic arcade game is Tetris. few months ago, Gini published her second book, Spin Sucks , and the method she used to promote her new book should be used as a go-to model for promoting new products. Spark Notes Version: Campaign Background With a goal to make the New York Times. Read the whole entry. » Social Media Case Studies
  • JEFF ESPOSITO  |  WEDNESDAY, APRIL 24, 2013
    [Marketing] Would you pay for an adless Facebook?
    We’re all marketers (or critics) – as someone who works in marketing, I like to see what other companies are doing. Targeted marketing – Facebook has a boatload of data on all of us. Each like, share, click or status update gives marketers another data point for them to target on. 'A few weeks back there was an article on a patent application that Mark Zuckerberg had placed. The patent showed mock-ups to create an ad-less version of Facebook for users wishing to pay to remove the ads. The main reason is that we all like the saying, “ If it’s free, it’s for me.”
  • BRASS TACK THINKING  |  TUESDAY, SEPTEMBER 21, 2010
    [Marketing] These Opinions Are My Own
    They knew what I meant, and they “got&# my tone, but a senior member of the Marketing department certainly did not. It’s a good lesson to companies out there that word of mouth marketing – good and bad – really does have an impact. worked for a major pharmacy, in a marketing setting- and occasionally would bring in direct mail, and things a competing store was doing/sending. « Musings on Marketing and other Morsels [.] The recognizable words of a disclaimer: “These thoughts and opinions are my own, and not that of my employer.&#
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