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    [Marketing] Focus on your Core Business by Using Digital Document Management
    The current marketing campaign from Xerox is very effective because it’s built on a simple business insight:  In any given day how much time do we really spend on our core business? When business processes are running efficiently, you are free to focus on the critical work that counts most, your core business, you real business.  And that’s where  digital document management comes in.  You need to find a partner who can take care of the back office technology and services so you can focus on real business – the things that you made great in the first place. Too many supplier invoices.
    [Marketing] What is the definition of empowerment
    For me empowerment is about trust in the talent of those around you to think, to innovate, to react to what the market requires. Empowerment and delegation are often confused within the business world. Giving  someone a task and trusting in the talent at your disposal are two different things.There are times when delegation is required, there are times when empowerment is a necessity.  . Empowerment is not about the loss of control, it is about gaining control through the loyalty of employee engagement. For me delegation is about a specific task or duty. Related articles. What is Profit?
    [Marketing] The challenge to hyper-personalisation – do consumers want you to be that personal?
    And both sets of data have been used by brands to personalise how they market to us, and the products and services they offer to us. As consumers, we have long left trails of data behind us. Our credit card firm has known what we spend money on where; and our mobile phone firm has known where we are whenever we have our phone with us. With the rise of digital media and tools we are leaving and increasingly large data exhaust behind us and this offers increasing opportunities for brands to personalise how they deal with this. But any personalisation needs to be done with care.
    [Marketing] Foursquare Badge Fatigue | Social Media & Digital Strategy
    Colin Alsheimer Digital & New Media Strategist About Lifestream Contact How to Pitch Me Guest Post Guidelines Disclosures RSS Feed Twitter Facebook The Dangers of Foursquare Badge Fatigue By Colin – 05/05/2010 Posted in: Featured , Mobile , Social Media , internet marketing Share One day it will happen. Just look at fre­quent flyer sta­tus marketing. You’ll get tired of col­lect­ing Foursquare badges. Some ques­tions to consider: How long do you think a Foursquare badge for Star­bucks will bring peo­ple in the door? And what will that mean for Foursquare? So in sum­mary.
    [Marketing] No such thing as a BEST lunch
    Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « microMARKETING through the eyes of an indexer | Main | Look for the book: a microMARKETING update » No such thing as a BEST lunch New!      Superlatives and dramatic (but ultimately vague, largely unsubstantiated, and often asterisked into oblivion with disclaimers) claims have long been mainstays of traditional marketing.   Improved!    Bigger! Biggest! 
    [Marketing] Sports Teams: Times Have Changed, Adapt!
    Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Sports Teams: Times Have Changed, Adapt! And try NOT to think like a marketer for a change, and try NOT to use your buzz words and tautologies. blog comments powered by Disqus Previous post: Ideas for a Social Media Policy at KU Next post: Google Wave Invites Coming Search About Jacinta is the owner of LangfordMedia , a digital marketing firm that specializes in social media, web development, and mobile app development. Marketing. As for the image, I like it. Media.
    [Marketing] Chris Brogan: All These Numbers Like Friends and Followers are Useless
    They’re uncomfortable about what to do with all this candid information, what they’ll have to tackle to stay on top of conversational marketing versus static marketing. know that sounds like a lot, but it’s the minimum that one should be marketing one’s business in a day. 6. Why do you feel Marketing departments are slow to adopt new online techniques, particularly PR companies who seem to be slow-adopters to change? think marketing departments are reusing what they already know and trying to adapt it to these new channels. Essentially. 2. Be helpful.
    [Marketing] Is Social Media Just A Buzzword?
    Having these opinions, I would like to show you this presentation compiled by Marta Kagan, who is managing director at the marketing agency Espresso. Follow Anne on Twitter Similar Posts: Five Consequences Of The Social Media (R)Evolution Social Media on Roskilde Festival Social Media Is Not The Cure For Everything, It’s Part of The Media Mix Tags: Anne Herngaard , Facebook , Marta Kagan , Slideshare , Social Media , social media evolution Posted in Marketing & Communication , Social Media Leave a Reply Click here to cancel reply. No, it is not just a buzzword.
    [Marketing] Social Media Affecting BtoB Buying Behavior
    Credit: Intersection Consulting.  . A new study from Connected Marketer and DemandGen Inside the Mind of the New BtoB Buyer reveals some very interesting shifts in the behavior of BtoB buyers. . Sales and marketing professionals need to recognize and embrace this in order to succeed in today’s market.&#. Companies involved in BtoB sales need to implement a social media strategy along with other marketing and sales tactics. As the buyers’ behavior changes, so does the marketing process have to change.  Push vs Pull. They are talking to their peers. Blogs.
    [Marketing] 5 great articles you may have missed (February 25 – March 3, 2013)
    Here is my list for February 25 – March 3, 2013: Blogger Outreach Advice To Get You Started As A Pro by Jerry Silfwer (Doktor Spinn) Content Curation: Copyright, Ethics & Fair Use by Pawan Deshpande (Content Curation Marketing) 10 free [.]. Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. Great Resources Social Media best articles of the week
    [Marketing] Singapore Social Media Workshop for PR and Online Media: September 2011
    Understand how to measure the effectiveness of your press releases in Twitter and the blogosphere and social media marketing. On 13th of September, 2011 I am  teaching a social media workshop in Singapore, AND presenting at a conference. If you want to know how to put out a social media press release, how to set up an online community monitoring station and how to measure social media, this workshop is for you! Details below and also the brochure and a discount coupon for 15% off! That’s not bad for a (full price) $399 workshop or even the full conference plus workshops. Done that?
    [Marketing] @KarenDellCMO at Future of Women #DellWorld – Leaders who LISTEN @Tom_Peters #SocBiz
    The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. Download ~> Free Chapter 3 – “Brands Under Pressure” Branding Marketing Social Business Social Media Marketing The Social Employee And to be honest, our heads are still spinning from the wonderful whirlwind of events that took place in such a short amount of time. “Where are all the women?”
    [Marketing] How to Write a Press Release in 4 Easy Steps [+Examples]
    Marketers use a wide variety of tools to grab attention in the current environment, but press releases are still unquestionably a viable form of communication. Wondering how to write a press release? Great Great press releases are not that hard to write. They have a format that’s easy to follow. These basic guidelines will help you to write and distribute effective press releases that will get your readers’ attention and – best of all – get them to share the news on social media. If you’re new to press release writing and want to master this art, read our 4-step guide. Follow their lead.
    [Marketing] Join Diana Kander for a Special Author Q&A Today
    From her arrival from the Soviet Union as a refugee at the age of eight, to her skills selling flea market goods to classmates at a markup, to her current life as a successful entrepreneur, attorney, author, and Senior Fellow at the Ewing Marion Kauffman Foundation, she knows what it means to start at the bottom, and use your smarts to claw your way to the top! January 21 – Jeremy Miller, with  Sticky Branding February 18 – Hessie Jones, with Marketing as You Know it is Dead The post Join Diana Kander for a Special Author Q&A Today appeared first on Spin Sucks.
    [Marketing] How charities are using virtual gifts on Facebook to raise money
    Tags: Matt Rhodes Online communities Social Media Social media and not-for-profits Social networks breast cancer care Business facebook FarmVille FreshNetworks Internet marketing Marketing and Advertising online communities Shopping social media Social network
    [Marketing] Getting started 3: Have a go and experiment with social media
    Tags: Getting started in social media Matt Rhodes Social Media Blog Brand Branding Business facebook FreshNetworks marketing Marketing and Advertising Media online communities social media Social network Technology Twitter Virtual community
    [Marketing] Thomson Holidays – how a blogger can impact your brand reputation
    Tags: Blogging Matt Rhodes Social Media Word of Mouth andy sharman Blog Brand Business customer communities Customer service facebook freshminds FreshNetworks Google marketing Marketing and Advertising social media Social network social networking Tunisia Twitter UK web 2.0
    [Marketing] Why every business needs a social media policy
    Tags: Matt Rhodes Social Media Blog Business communities customer communities Employment ESPN facebook freshminds FreshNetworks marketing Marketing and Advertising On the Web online communities online networks social media Social network Social network service social networking social networks Sport Twitter Virtual community Web web 2.0
    [Marketing] Three steps to improve your social web literacy
    Matt Rhodes Online communities Social Media Social networks Blog Business co-creation cocreation customer communities freshminds FreshNetworks Internet forum Literacy marketing Marketing and Advertising On the Web online communities online networks social media Social network Social network service social networking Twitter Virtual community web 2.0 Image by StreetFly JZ via Flickr. We wrote last week about the rise of social web literacy – how people are having to get used to a new way of communicating and a new way of using language to share information and ideas. web2.0
    [Marketing] 1. Introduction to community management
    Online communities Promoting Community Management Business chris brogan co-creation community management community manager customer communities freshminds FreshNetworks innovation Manager On the Web Online and offline online communities online market research social media Social network Twitter Virtual community Web web2.0 Tags: Holly Seddon Marketing 2.0 Image by massdistraction via Flickr. Brilliant and thrilling though it is, managing an online community is a strange and unusual job. Community managers will find they often fluff their words when describing what they do.
    [Marketing] For The Links You Might Have Missed
    Disclosure: I am VP of Marketing at my6sense , a service focused on providing personally relevant items from your social and news streams. Solving the information overload problem in the fast-moving world of social media is an incredible task - one that seems to be increasing as we take on more networks, more followers and more places to get impacted, from our PCs to tablets and mobile phones. Even the most focused among us can't get to every great link that gets passed to us from friends, which is why the "news will find me" strategy of years past simply doesn't pass muster any more.
    [Marketing] Exploring Strategies For Successful Social Engagement with Travis Unwin of Sitewire
    As part of our interview series on effective use of social media marketing, I recently caught up with Travis Unwin , Director of Media Strategies for one of Awareness’ partner agencies Sitewire , a full service digital marketing and interactive advertising agency.  This is why Sitewire’s consultants share diverse backgrounds – marketing, consumer psychology and customer service. As a socially-savvy marketer should, Travis sees the job of his team at Sitewire as business strategists first, with an eye towards how social marketing can support these objectives.
    [Marketing] Books Step Behind the Curtain of Tech's Leading Companies
    The Everything Store: Jeff Bezos and the Age of Amazon (Author: Brad Stone) Review: "The best book on tech in 2013 An intriguing dissection and chronicling of a truly modern company''s rise to market dominance." Nearly three years ago, I made myself a public promise to stop buying books, CDs, DVDs, or basically any form of media that took up any space. See: Physical Media Has To Go. I''m Digital Only From Here. So my all digital diet hasn''t slowed me down a bit. So to get all four of these books at about the same time is an embarrassment of riches. Politics over tech, and very public.
    [Marketing] Lady Gaga's 8-Point Guide to Larger than Life Blogging
    My recent post iPad Daily News Roundup Latest iPad News Reply aesira July 1, 2010 at 6:03 pm Awesome post – thanks for the link through 3T. I've always thought Lady Gaga was a marketing genius. believe more bloggers should pick her as a role model – there's just insane amounts of marketing advice coming from here ! Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social Lady Gaga’s 8-Point Guide to Larger than Life Blogging by Stanford on June 29, 2010 Spread it! Flipping off Mets fans doesn’t make anyone popular.
    [Marketing] A Word about The Social Media Success Summit 2014
    Can’t you get everything you need to know about content marketing by running a few Google searches and save some cash in the process? Sure, I could have went to: Mari Smith and Amy Porterfield for Facebook Marketing. Thankfully I was invited to speak at Social Media Examiner’s Content Marketing Summit last spring and was able to listen in on the top expert’s presentations. Marketing is tough. Your ability to quickly find, learning, and implement new marketing strategies is the only durable competitive advantage available today. But why attend?
    [Marketing] Measuring Your Customer In Social Media
    We know how Direct Marketing and CRM [Customer Relationship Management] use the RFM model. Your choice, your business and marketing and branding decision. RFM = Recency, Frequency and Monetary Value. Recency = How recent has the customer purchased Frequency = How often did the purchase take place Monetary= How much was the spend / purchase made of Here you slice and dice the data. From this model you can decipher who are your active customer sets, who are passive and not reacting and those who have been active and have for some reason gone out of action. Need more deviation?
    [Marketing] How to Use Story to Positively Position Your Professional Services Firm
    Not only is Nick the Chief Brand Strategist at Brand Driven Digital, he is also an educator, speaker, and the author of “Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.” Nick brings his expertise in branding, social media, and marketing to the Business of Story Podcast to discuss the realities of coping with an ever-changing digital landscape, and how brands must employ the power of storytelling to create unique and recognizable identities  across digital platforms. How to create marketing that asks and answers questions. 3-D Digital.
    [Marketing] Three Things Email Subject Lines Must Do
    PR and Marketing folk don’t sleep. The other day I needed a bit of comic relief (we were gearing up for the #HopeProject launch and it was a bit frenetic, to say the least), so I posed this question on Facebook: “Complete: ‘You know you have a winner when the email subject line reads __.’ ’ “ I learned a great deal from this exercise. Specifically: 1. posted this at 10:43 pm ET and the answers kept rolling in. 2. There are a lot of prizes floating around the Internet; apparently so many that they’re tough to keep track of. 3.
    [Marketing] Do You Know the Secret to Smart Networking?
    He does social media management for   KimberMedia  and does marketing/PR for  @bgckids. Ed: seeing as how it’s “holiday week” here in the U.S., we decided to give the WUL team a bit of a break. So we’re re-running some older posts … not necessarily the ones that got huge numbers of comments, but the ones that are personal favorites of the team. Today’s pick (by moi!) is an updated version of Matt LaCasse’s terrific post from March 2011 on the secret behind good networking. Always relevant. Congrats Matt & family! In the trash can most likely.
    [Marketing] Exciting Announcement
    Exciting news to share!  I am co-authoring Facebook Marketing All-in-One for Dummies and it will be coming out in late spring/early summer of 2011.  I’m working with two fabulous co-authors, Amy Porterfield , Social Media Consultant and contributor to Social Media Examiner, and Phyllis Khare , Social Media Consultant and Technology Cheerleader. And don’t worry, Grandma, Andrea can never take your place in our hearts. Sue Ann Gleason October 4, 2010 at 6:53 pm Woo hoo! Great news! Tim Malone October 4, 2010 at 9:21 pm I am very happy for you. Take care and keep in touch.
    [Marketing] The Spirit of The Age
    Business Factors Change Factors Disruptive Factors Market Factors Relationship Economy Systemic Factors Age currency danger destruction economic systems Era future society great puzzle herein human history humanity mainstream media media headlines planet social technology spirit spirit of the age store sub technology time Today utopian ideal ZeitgeistI read the mainstream media headlines about how the Arizona Assassin was influenced by the Zeitgeist Movement and wondered, ironically, which of these four parties represents  The Spirit of the Age? The Future of Money.
    [Marketing] Social Value Creation: How To Manufacture Wisdom
    Tags: Business Factors Change Factors Disruptive Factors Market Factors Strategic Factors bell curve credit curve dewey decimal system employee incentives engine facebook innovation economy key word search knowledge events manager Manufacture meaningful knowledge network Normalized person personality personality tests range series set social sort time innovation wisdom
    [Marketing] The Social Credit Score
    Tags: Business Factors Change Factors Disruptive Factors Market Factors Strategic Factors Systemic Factors
    [Marketing] Why Is Social Overtaking Search?
    Internet marketers who consider themselves naturally social will prefer those modes of marketing that allow them to exercise their natural human faculties. You may have noticed that in recent years social media is getting to be more popular than search. Why is that? think I know a few of the reasons. No. 1, search is a technical skill. Socializing is a natural human activity. Social media does that. Search does not. Search is hard work. Social media not so much. Sure, you might have to put in some time. But for the most part, you just show up and do what is natural.
  • TWIST IMAGE  |  SUNDAY, JULY 21, 2013
    [Marketing] From Advertising To Youtility
    He is a frequent guest on this podcast and I am honored to have him back to discuss a topic that is both near and dear to my heart as well (a full chapter and more on utility-driven marketing is featured in my latest business book, CTRL ALT Delete ). digital marketing. marketing podcast. Episode #367 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #367 of Six Pixels Of Separation - The Twist Image Podcast. Really thrilled to have my friend, Jay Baer , back on the podcast. " Proof in the pudding?
    [Marketing] How the MBA Degree Gives You An Advantage
    American entrepreneurs are exploring international markets that promise great growth and profits. Business people often analyze reports on different markets and exchanges. Business & Marketing mba mba advantage In today’s global economy, there is an abundance of opportunities for talented business people. degree in business studies is respected all over the world. English is considered to be a universal language that is dominant in business, education, media and politics. Why the MBA Matters. What the MBA Covers. Taking the Next Step.
    [Marketing] Five From Five: Worlds Collide When Mobile Codes Meet TV & Other Media
    His top five predictions for 2011 are: 1) 50% of all Fortune 500 companies will be exploring some form of integrated marketing using 2D barcodes. Barcodes Mobile MarketingAs we move into Part 4 of our Five From Five predictions from industry innovators, we reach out to Warbasse Design , a creative agency that is taking the lead in the integration of mobile codes into campaigns for big brand clients. Specifically, the company has extensive experience working with a variety of mobile barcode providers including Microsoft’s proprietary TAG reader. He should know.
    [Marketing] Japan Mobile Giving Efforts Embrace Different Messaging Formats; What Hot News Will Break At CTIA
    Marketers take note:  in the battle of the mobile web vs. apps, 45 percent of respondents spend equal time with each. As marketers, we need to be open and always alert to consumer insights (such as the Forrester research) that go beyond hype. Companies benefiting from his talents have landed on Wired’s list of most innovative entities on Earth and been named pioneers and the early leader in the burgeoning mobile marketing category. Jeff co-created the certification program for the Mobile Marketing Association (MMA). Mobile Giving Mobile MarketingIn the U.S.,
    [Marketing] Analysis of Five Top Blogs and What You Can Learn from Them
    All of these blogs also make use of affiliate marketing and it works for them since they have a large audience. However, comScore, the leading internet marketing research firm recently did a study on Kontera In-Text ads and found among other things, that we’re actually one of the least disruptive ad formats. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. There is a trend among many new (and even old) bloggers. If you invest your time and hard work into your blog, then you surely will get something great in return.
    [Marketing] Three Ways to Outperform Your Online Competition
    This is a guest contribution from Emma Henry of True Target Marketing. In reality, very few businesses know how to effectively execute strategic online marketing campaigns. Now is the perfect time for you to take advantage of this gap in the market and outperform your online competition. Consider engaging in the services of a website marketing expert to assist you with the process of analysing your online business. Consider engaging the services of a professional, online marketing expert to help you execute this proven and effective three-step strategy. 
    [Marketing] Time to Replace your Online News Room with Facebook!
    The panel was run by David Armano and featured Todd Andrilik the director of marketing and PR, for Leopardo Construction, who was using WordPress as a online news room. It was one of those marketing ideas that I walked away from it thinking – Damn I wish I thought of that! But recently after writing Facebook Marketing for Dummies (due out in September by Wiley) it occurred to me why would I ever pay for that if I can create the same thing on Facebook for FREE! shout out to Andy Sernovitz who runs a blog by that name - [link] ). Think about it.
  • SCOTT GOULD  |  SUNDAY, JULY 11, 2010
    [Marketing] Video: MC Hammer on Social Media
    This 20 minute talk from MC Hammer on Social Media marketing was an unexpected useful find this week for me. OfKCGRnjkTw. If you can’t see this video, click here , or watch on YouTube. MC Hammer is quite the entrepreneur, so to hear a man who has been at the height of entertainment for over 30 years talk about Social Media was very insightful. The skills of an entrepreneur are to see the opportunity and ability to create value here, keeping an eye on the overall landscape, whilst adapting to the ever shifting tools, methods and trends.
    [Marketing] New Social Media Research Uncovers the Big Problem for Businesses
    In this project, they interviewed 600 consumers about where and what and how they want to intersect with brands in social media, in both a marketing and customer service context. What you want social media to do for your business, and what real people want and expect from businesses in social media are fundamentally different. This expectations disconnect and dissonance is the nucleus of all that is wrong and difficult about social media from a company perspective. In Q4 2014, Hubspot released new research called The Social Lifecycle. different social platforms. click to tweet.
    [Marketing] Thank you and some free books for Christmas reading
    Blogging books ebooks free books gaming hacking inspiration marketing open source pdf Virtual Worlds WritingIt’s the season of goodwill, so it seems a perfect time to say thank you to everyone that’s visited my blog, followed or message me on social networks, or kindly referred me to potential new clients. Plus everyone that’s helped me set-up sites, answered my own questions, and anyone that’s come along to the #DPiP meetups or chatted at conferences etc. Note: Some of the links are to descriptions, others are directly to PDF downloads. ‘Code Version 2.0′
    [Marketing] The Call to Action: Still a Key Component of Contemporary Business Ownership
    These can be found across individual disciplines and business sectors, from sales and manufacturing the marketing techniques used to promote brands. The latter market is particularly fascinating, as while it has experienced a greater level of evolution that almost any other aspect of business the basic rules of marketing remain largely unchanged. As a result of this, the ‘call-to-action’ remains a crucial marketing technique that can help to drive traffic and sales conversions over time. Acquisitions Tips
    [Marketing] Five Tips to Improve SEO Using YouTube
    To most marketers, YouTube is known for its possibilities regarding word-of-mouth, viral marketing and for its integration possibilities within other environments. Think about the ways you can use YouTube as a blogger, within social media and increasingly in other communication and marketing channels. Well, first of all, because as a marketer you will put your online videos for a reason: that they get seen and spread. Tags: Online video Search engine marketing online video search engine marketing YouTube Now, why would you want that? True or not?
    [Marketing] Content Versus Conversation
    Tags: content marketing social media content strategy tom martin
    [Marketing] Awaken the Sleeping Giant that is Your Customer
    Tags: Web design website design website marketing
    [Marketing] Twitter Clips Hundreds of Followers from High Profile Accounts.
    Jul 17, 2009 wbaustin said. >> Anthony Scaffeo >> Probably 2 to 5% of my followers are pure spam at any given time and 10 to 20% are clueless newbie marketers. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Perhaps the database was recompiled? See the gallery that follows this post. Personally, its not a big deal to me (I am grateful for every follower I have!). Anyone have any insight here? Likely just taking out spam followers?
    [Marketing] 3 Tips For Effective Blogger Outreach
    Integrate it to build relationships: Like all social media, blogger outreach can be interwoven with your wider marketing strategy. Tweet Bloggers are one of the key influencers in the online sphere. Working with social media PR a lot of good publicity can be gained from getting the right mention of a large blog. Just like journalists in traditional media, bloggers in social media should not be taken lightly and an appropriate plan must be made if you as a brand wish  to include blogger outreach to your social media efforts. And remember, that it doesn’t harm to make it personal.
    [Marketing] Calling all bloggers! « The Cube
    05/01/2010 tags: architecture , blogging , construction , construction marketing pre conference training day , Social Media , survey by Gemma Went I’m giving a talk in Feb at the Emap Construction Marketing Pre-Conference Training Day on the value of blogging in the architecture/construction sector,  click here for more. I’d love to present some real life case studies and wondered if any of you that publish a blog would help me out by completing this quick survey. But if you’d rather remain anonymous, I will keep your comments to myself. Cheers Su. what a year!
    [Marketing] Paving Media Cow Paths
    What many marketers have failed to grasp is that the tools of new media aren’t just about publishing; they’re also about conversing. Tags: Social Media marketing twitter conversation I recently flew into San Jose airport with the task of making my way to San Mateo, nearly 30 miles up the peninsula. In the name of saving my hosts a rental car charge, I hopped the shuttle bus to the Santa Clara train station to pick up the usually reliable CalTrain to my destination. arrived at the train station at about 1 a.m. body time, looking forward to napping on the hour-long ride north.
    [Marketing] Social Media is a Terrible Ecommerce Tactic – or is it?
    But the challenge for social media—and for word of mouth marketing—is that they are inherently additive pieces of the conversion funnel, rather than causative. The trick is proving it, which is why I very much recommend that website owners utilize the “ Assisted Conversions ” feature of Google Analytics (or similar functionality from another analytics platform) to better understand the entirety of the funnel and the evermore complicated interplay between the panoply of digital marketing and offline channels. The results were shocking. that would be a viable hypothesis.
    [Marketing] Jennifer Jones & Partners Named “Best Communications Firm” in the Venture Capital and Private Equity Industries in North America for Second Consecutive Year
    WOODSIDE, CA–( Marketwire – Apr 19, 2012) – Jennifer Jones & Partners (JJ&P), a marketing advisory firm that provides branding, positioning and strategic counsel for venture capital and private equity firms, has been named “the best communications firm” in venture capital and private equity in North America in 2012 for the second year in a row by DealMakers Monthly Magazine. “My clients get to work with the best and the brightest in venture marketing,” said Jennifer Jones, president and CEO of Jennifer Jones & Partners.
    [Marketing] Join me for the Social Media Week Panel on Epic Wins (yes that’s a gamer term!)
    Going beyond (while still embracing) customer relations, it is increasingly necessary that enterprises of every scale do more to improve social relationships with employees, suppliers, contractors, utilities, financial markets, stockholders, competitors, government, educators, and non-governmental organizations. Dear Readers. wanted to post a panel I will be participating in tomorrow… please join me! “Reaching for the Epic Win in Relationship Management&#. Discussion Panel: &# Reaching for the Epic Win in Relationship Management &#. Please sign up here!!!
    [Marketing] Tell a Friend: Make Money Just By Talking
    Tags: Audio Business Conversations Marketing Media Podcast Social Networks
    [Marketing] A Tale of Two Communities Part 1 – Volkswagen
    VW invests heavily in marketing and research to assure that they are constantly on message. Instead of banning it, condone it and raise up champions. A few questions you can ask yourself: Does your organization constantly invest in marketing and research to know your members? This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. First, let’s set the stage.
    [Marketing] 5 Data Points You Need to Know: Adsmobi, Inneractive, AT&T, Rythm NewMedia & eMarketer
    The Asia10 markets (Australia, China, India, Indonesia, Japan, Malaysia, Singapore, South Korea, Thailand and Vietnam) will collectively surpass the 1 Billion smartphone landmark in 2015, according to a new white paper published by mobile advertising company adsmobi. market. Research firm eMarketer does the math to provide us a deeper view into the Mexican mobile market. eMarketer estimates that mobile connections in Mexico will reach 98 million in 2012, making it the second-largest market in Latin America. billion across the Asia10 region to US$3.94 SOURCE: [link].
  • T2 SOCIAL  |  MONDAY, MAY 5, 2014
    [Marketing] 6 Social Media Best Practices You Probably Aren’t Doing (And Should)
    If you’re an ad agency, you have a far better chance of having an article seen that showcases the ten best commercials of the year rather than a simple case study that features your own work. A mix of the two is an important component of any strong content strategy and content marketing campaign. With the constantly changing social media landscape, it’s hard to keep up with trends. There are a lot of hugely beneficial and fairly simple social media best practices in which brands and individuals should be participating, but most people simply don’t know about them.
    [Marketing] How to Apply a “Customer First” Mentality to Your Ecommerce Business
    Apart from the fact that we marketers love using phrases and buzzwords like Mobile First , there was something else begging for immediate attention. SEO, design, functionality, and marketing, last time we checked, all got down on their knees for the customer (and the omnipotent Google also intends to keep it that way). So it doesn’t necessarily mean you have to go to market first with mobile, but that the customer should be able to come and go from whichever touch-point she wants and get the information or get the experience. ”. Mobile happened. Now, that stands corrected.
    [Marketing] Why You Should Bet on PR
    For small business — even start-ups — without much cash to spend, marketing can be expensive, and your results may be less than you expect. Traditional marketing is losing its steam. But public relations done right has long created results far more pleasing because it’s approach is much different than marketing. The reason why it builds brands fast and cheap is something marketers have failed to do. There’s a reason for that. With public relations, the primary driver behind it is relationships. Caroline Limpert believes so. Think about it.
    [Marketing] The More Things Change, The More They Remain The Same
    As the marketing world morphs daily under the influence of new technology, we elders in the business sit back and marvel at how things have changed. Marketers need to remember that no matter what vehicle you are using to deliver your message, you should set strategy first, then tightly define your audience. It is, after all, the people that matter most in the marketing equation. Tags: Consumer Behavior Brand Blogs Social Media Marketing Web 2.0 For me, the oldest in the group, I remembered using a Royal manual typewriter in my first job as a reporter. End of sermon.
  • SPIN SUCKS  |  FRIDAY, JULY 1, 2011
    [Marketing] Gin and Topics: One Billion Opportunities
    It’s not about PR, marketing, social media, or anything business-related, as it turns out. Marketing Lessons from Seth Godin. Seth Godin is one of the few marketing “gods&# I really respect. I’m not a fan of his blog, but I am a big fan of his ideals, philosophies, and experiments. If you have any marketing responsibilities at all, this is a must read, must digest, must implement. 1. Happy Canada Day to my Canadian friends! Boy do I wish I were in Ottawa today. LOVE Kate Middleton ! And happy long weekend to my U.S. friends. The Man Behind the Myth.
    [Marketing] Fetching Friday – Resources Mashup & Share Your Best Post
    Networks You Can Use for Guest Blogging and Blogger Outreach – The following are nine networks for guest blogging and blogging outreach that you can use to market your business for increased exposure and additional backlinks. Crash Course in Conversion – Every marketer’s purpose is to maximize their return on investment – 5 conversion concepts to make your pages more focused, persuasive & successful. Track these 6 key metrics for measuring marketing effectiveness. The Resources Mashup. Blogging / Content. Business / Career. Freelancing.
    [Marketing] About.Me: A Good Starting Place On The Web? | Small Business Mavericks
    If you have a limited marketing budget but you’re ready to start marketing yourself online right now, then this might be a worthwhile free option for you. Ditto if you are a local business person just getting started with your local online marketing. But you can drive traffic to your profile page from your active social networks, which makes it a worthwhile starting place if you are just getting involved in Internet marketing. About Us What’s a Maverick? still am. Here’s how an About.Me You get 50 free business cards just for signing up. YourName.
    [Marketing] I Have Been Invited to Contribute
    My friend and colleague Brad Shorr has invited me to share some writing duties over at B2B Insights, a new blog focused on provided Business-to-Business marketing and operational advice. My column will be published on Thursdays and the first one, here [ Thanks for your attention ] is looking for some input on the Marketing and Operational issues that you need help and advice on solving. Take a look at the kind of material you can expect from contributors like Brad: How to Make Content Marketing Pay Off in B2B | B2B Insights Blog. Less Content Is More.
    [Marketing] Weekly Digest – 8 May 02012
    Thought for the Week I wrote a little rant at Phil’s … Continue reading → Business Development Productivity Archives e-mail marketing newsletter Weekly DigestThe purpose of this newsletter is to foster the exchange of information through communication. Please consider replying to this email for a private dialogue, or via [link] a public exchange. Thank you!
    [Marketing] Targeting Advertising with Klout
    Share and Enjoy: From the WSJ Online: The Measured Life This video is 6:19 minutes You can log in to Klout here: Klout | The Standard for Influence Share and Enjoy: Business Development advertising Klout marketingFrom the WSJ Online: The Measured Life. This video is 6:19 minutes. You can log in to Klout here: Klout | The Standard for Influence.
    [Marketing] Reframing Social Strategy
    Strategic thinking has always emphasized an assessment of market needs. Social strategy is about how organizations can expand the market by creating more value through collaboration with everyone and anyone.   Now that is a different way to think. Everyone seems to be trying to fit “all things social” into strategic thinking models of the past. The problem with that approach is “all things social” are not indicative of any thinking models from the past. Chandler, MIT Press 1962). Social technology has fueled more changes than I could list in this post.
    [Marketing] The Unfriendliness of Kid-Friendly Social Networks
    It is designed to deliver to marketers an elusive group of big spenders. Everyone’s talking about the launch of Togetherville , a social network designed to bring parents and their kids together with the goal of learning responsible social networking. Does Does it occur to anyone that children six to ten years old (Togetherville’s target) don’t need social networks, and to encourage them to use one is the antithesis of responsible social networking? Any serious adult user of Twitter, Facebook, or MySpace knows these sites are both social and anti-social.
    [Marketing] Official Trailer for Social Media Analytics, my book
    McGraw Hill Marketing produced the official video for my book – also remember there’s a book signing tonight in Providence, RI (where I am now) and two others in London next week (9/27) and Rome (9/29) along with private event at the COI that is happening on the afternoon of 9/26 (I can get a [.]. Social Media Analytics Book by Marshall Sponder Social Media Analytics book McGraw Hill McGraw Hill Social Media Analytics
    [Marketing] Conventional Wisdom - Danny Brown
    Conventional wisdom tells us to adhere to the Four P’s of Marketing. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts Sam Schuurman moderator Pending approval Rate Down Rate Up px; width: px;"> Hi DannyI really do like this.although Id like to think that the real lesson of the Four Ps is not that there are only four components of the marketing mix but that you cant market in isolation. Share Save Conventional wisdom tells us new businesses shouldn’t take risks. Conventional wisdom also told us the earth was flat.
    [Marketing] How are you going to change the world in 2012?
    in 2012 we plan to increase our pro-bono work through interactive training for nonprofits, particularly in inbound marketing practices and of course, using social media. Through our work with corporate client we’ve amassed a pile of content on these topics that will be useful to non-profits who want to expand their outreach to volunteers, donors, evangelists and potential team members through inbound marketing. Maddie Grant threw down a glove challenging a number of people to participate in a meme answering the question “ How are you going to change the world in 2012
    [Marketing] Thank You for the Civilination Help
    Before people gamed every post for “Content Marketing” optimization, people used blogs to converse, including expressions of gratitude. Today Google+ a force to be reckoned with and a must for any content marketer, even if only for search purposes. guess I am old school, so forget Google. It’s time to thank folks for their help last week with the Punish Geoff Fundraiser for Civilination. In all we raised almost $3,000 together for online civility. Thank you so much!” ” Shout Outs. In that old school way, I’d like to offer a little link love.
    [Marketing] Blogging: 6 mistakes to avoid
    Blogging Tips blogging blogging tips business marketing WritingTweet(function() { var s = document.createElement('SCRIPT'), s1 = document.getElementsByTagName('SCRIPT')[0]; s.type = 'text/javascript'; s.async = true; s.src = '[link] s1.parentNode.insertBefore(s, s1); })(); EmailSharebar Tweet(function() { var s = document.createElement('SCRIPT'), s1 = document.getElementsByTagName('SCRIPT')[0]; s.type = 'text/javascript'; s.async = true; s.src = '[link] s1.parentNode.insertBefore(s, s1); })(); Email 1. Inconsistent Blogging 2. Typographical Errors 3. Wrong Design 4.
    [Marketing] The Balance in Communication Power Between Brand and Consumer
    Tags: Social media marketing communication social media marketing Taylor Elwood
  • TWITIP  |  FRIDAY, MARCH 26, 2010
    [Marketing] 5 Commonly Misunderstood Things on Twitter
    Create Testimonials, Bookmarks & More with Twitter Favorites How The New Retweet Feature Changes Marketing On Twitter Copyright 2010 TwiTip About Advertise Contact Design by cre8dTwitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Shannon @ShannonAlbert Thesis designer, love alternative comedy, indie films, top 40 music, the Internet, travel, my 2 kids & husband. often Tweet a lot. Here are 5 common things people tend to lose track of. 1. This isn’t true though.
    [Marketing] Three Overlooked Ways to Improve SEO Results
    And blog content is more likely to attract natural links from other sites than is standard marketing copy, as it’s inherently more interesting. Search Engine Optimization (SEO) Social Media Marketing Business Blogging industry blogs keyword research on-page optimization online press release distribution optimize for LinkedIn optimized press release PR public relations search engine optimization SEO social signals in searchMost still focus on the same basic areas: • Keyword research. • On-page optimization (content, headings, meta tags). Links (external and internal).
    [Marketing] Build an Online Course: Lesson #1
    This means they are learning something new and are about to embark on something that is going to change the way they do content marketing forever. By Gini Dietrich. We launched our online course, The Modern Blogging Masterclass , last week and holy cow! What a crazy few days it has been since then. Though we’re only a quarter of the way through the course, I thought it would be interesting to blog about the lessons from each week, if only to have them to compile into an eBook later, but also to serve as a starting point for those of you who want to create an online course.
    [Marketing] WEBININE: How to Build an Email Sign-up Form That Works
    He also runs a digital agency called Teach to Fish Digital where he provides insights on search, social media, email marketing, and analytics. In this webiNINE, our series of ~9-minute webinars for social media and online marketing practitioners, we review the email sign-up process for three sites in the travel and tourism industry. The initial sign-up form is a crucial component of a successful email marketing program. Email Marketing Advice WebinineChris Sietsema is Social & Digital Operations Lead at Convince & Convert. Do you agree with the grades given?
    [Marketing] Jake's Take: A Slew of Social Network Ideas
    Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: What The HELL Is Social Media? Jake Hamilton  is an  Intern  at  Firebelly Marketing , and a student at Indiana University. Main | Are We Addicted To Social Media? » June 24, 2010 Jakes Take: A Slew of Social Network Ideas Almost everyone is aware of the major social networkingwebsites in existence. MySpace, Facebook, and Twitter together dominate theweb. But did you know there’s a social network dedicated to people who like totravel to different baseball parks? Please try again.
  • FEVER BEE  |  MONDAY, JUNE 3, 2013
    [Marketing] A Different Approach To Content Sharing
    This is a rough market. For all the talk of content marketing, few people are doing this in any major way. How do you get members to share content? One solution is technical. You can tweak the sharing options. You can provide more nudges for people to share the material. This has a small boost amongst the members that were planning to share it anyway. Another option is to beg. Please share/click/recommend/like this article. This is the route most FB fan pages take. It doesn’t work well and reflects badly on you. You can’t pull this off every week.
    [Marketing] Personality versus Professionalism on Social Media
    The world of work has been particularly transformed as 81% of SMBs now use social media and 94% of those are doing so for marketing purposes. However, if you are using social media as a professional or work tool, focus must be placed on consciously marketing ourselves in the most positive way. Very little has been left untouched by the social media explosion of the last decade. Its ubiquitous presence has infiltrated all aspects of life. As social media continues to evolve, professionals cannot ignore the benefits of using social platforms in leveraging their careers.
    [Marketing] How To Build an Awesome Social Media Support Structure
    Probably not a lot at first, but that gives you a great opportunity to answer each and every comment.  I still do that with every post, no matter how many comments.  If someone takes the time to actually talk to me on a blog post, I answer back because I’m in the market to build honest relationships built on communication. Your Target Market is Peeeeooopppllleeee!!!!! Tags: Blog Marketing Public Relations Social Media blogging buttress help social media support I run by this mailbox 3 times a week. Notice anything weird about it? Fail To Plan, Plan To Fail. You bet.
  • ARI HERZOG  |  THURSDAY, JULY 22, 2010
    [Marketing] Mash the Web with Ucubd
    Longtime readers know I receive too many email marketing pitches, and most of them suck because they lack personalization. What do you think about creating social media & marketing content by creating mashups like YouTube+Twitter or YouTube+Amazon? Tags: Social Media email marketing onlinemedia tools Arun Chikyarappa bucked the trend. The beginning of his email: I enjoy your blog & I’m hoping to get some advice and guidance from you. While that could be generic copy, I can tell it isn’t. Thus, they’re not really embeds at all — but links.
    [Marketing] mizz information: List of Nonprofit Social Media and Community Managers
    Im realizing he has his hands full trying to keep up with the list of enterprise social media types since the market for these jobs seems to be exploding, so I may as well just start my own list for nonprofits. skip to main | skip to sidebar mizz information Monday, February 1, 2010 List of Nonprofit Social Media and Community Managers Every time I see Jeremiah Owyangs list of corporate social media strategists and community managers I wonder when hell do a similar list for companies with fewer than 1,000 employees--or nonprofits, for that matter.
    [Marketing] 107+ Blog Post Ideas for a Rocket Start
    Sport and exercise is a hugely profitable market… your readers will love to get the feeling you’re looking out for their wellbeing. Compare your product with what the market has to offer. With this ultimate list of ideas, you’ll never run out of things to write about. Use our list to get some inspiration, and get writing! Blog Post Ideas by Post Type. 1. List Post. Lists are incredibly popular these days. Figure out what will be useful or entertaining for your audience, then write about it! How-to Post. Each of us has a unique combination of knowledge and skills. Solution Post.
    [Marketing] Social Advertising has a place in a PR strategy
    Brian Solis laid out the finding of his recent study on social advertising and how marketers are using this tool in this Fast Company article. “The future of advertising will be largely influenced by consumer behavior in social networks. Those brands that listen, measure, and evolve programs as a result, will push advertising forward — to the benefit of consumers and ultimately the brand.&#. Here are some of the key findings of this study: 60% think social advertising will be very valuable to them. 67% are currently using social advertising. Follow me on Twitter.
    [Marketing] 5 Group Buying Sites to Stalk
    JDeal is a similar site to Groupon, except for one key difference–it specializes in products aimed at the Jewish market. Group buying sites are becoming a popular online destination for many shoppers. The range of offers and deals mean that consumers can save on a number of different products and experiences. If you are looking to find a new online site where you can access a plethora of discounts, you should visit the below sites and start saving money – there’s something for everyone in all of these. Parents Deals. Groupon. JDeal. Green Deals. Plum District. Takeaway.
    [Marketing] Why I’m Not Renewing My PRWeek Subscription
    it certainly doesn’t make sense from a marketing point of view. Last week. received my third reminder from PRWeek that the time is coming for me to renew my subscription. Which, of course, made me start thinking: do I want to renew my subscription? Image: Marc Amos via Flickr, CC 2.0. Do I need to renew my subscription? As I started debating the pros and cons of doing so, PRWeek told me what was in it for me if I did renew: Unlimited access to , available to subscribers only. Daily Breakfast Briefing, delivered via e-mail each weekday morning. Do I want this?
    [Marketing] Consumer loyalty, decision making and retail banking in a digital world
    Three years later, much of this thinking is becoming a reality, even in markets where consumer loyalty is typically less reactive including retail banking. Many firms are still reluctant to transform their marketing strategies to meet the needs of their increasingly digital consumer, even when it comes to simple improvements such as having a website optimised for mobile; attitudes like these will become perilous as the market continues to evolve and consumers look for new brands to align themselves with.
    [Marketing] Social media is now mainstream and the growth is in real-time interactions
    In the most active markets that they explored (Brazil and India) almost 90% of consumers are taking part in social media on at least a monthly basis. Even the least active markets they explored (Spain and the Netherlands) had more than 50% of consumers taking part in social media on a regular basis. The clear message from the report is that social media is now mainstream across all of these markets, even those where consumers are least active in social media. Image via Wikipedia. The US comes 5th in the report and the UK 7th. View more presentations from Tom Smith.
  • ADAM SHERK  |  TUESDAY, APRIL 13, 2010
    [Marketing] 25 Major News Sites Ranked By Page Speed
    Every little bit counts, layer upon layer to get your site where it should be, achieving your end goal in your marketing efforts. The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? So how well do major news sites perform in these areas? UPDATE: Adding Yahoo!
    [Marketing] The Spin Sucks Inquisition: Jodi Echakowitz
    We have come so far in the world of digital marketing, yet people still think the path to success is dictated by the size of their community, and not the quality of those in it. By Gini Dietrich. remember the exact moment I met  Jodi Echakowitz in person. It was at PodCamp in Toronto, gosh, nearly five years go? think it was March of 2011. Inside PR was a sponsor so I flew up to hang out with my boys and meet some Spin Sucks crazies. We still had office space, but I had four employees who had left Chicago and were working remotely. What is the Biggest Mistake You’ve Made in Your Career?
    [Marketing] New Apps Industry Survey Gives Android & Windows Lead on iPhone; But None Make The 100 Million Club
    This dovetails well with the findings of a much more ambitious global developer survey from VisionMobile, a market analysis and strategy firm delivering market know-how to the mobile industry. VisionMobile points out that developers are trying to make money with their apps, so market penetration (addressable market) and monetization models (paid apps) are deciding factors. The last weeks have seen a string of reports and results that identify subtle shifts in the app landscape in favor of Android. But will this platform pull out ahead of the competition globally?
    [Marketing] The End of the Monomyth: We Need New Myths in the 21st Century.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Anne Lamott on the One-Inch Picture Frame on Her Desk Financial Chronicle Story on the Rising Role of Social Networks Like Facebook and LinkedIn in Recruiting » The End of the Monomyth: We Need New Myths in the 21st Century Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! We will need to become the myths we want to create.
    [Marketing] How to Come up with Blog Post Ideas that Make Your Readers Rave
    Google provides content marketers with a little-known tool for developing blog post ideas. Use the automatically-populated concepts to help develop content marketing themes. By taking the world’s biggest search engine’s advice on concepts that people care about, you can get content marketing ideas that are both creative and likely to help you drive more traffic from Google. The post How to Come up with Blog Post Ideas that Make Your Readers Rave appeared first on Inbound & Content Marketing Hub. Leverage Affinity Data. image credit: Swellpath. Blogging
    [Marketing] When Are Facebook Users Most Active?
    When it comes to Facebook marketing, it’s no exception. Tags: facebook des moines social media company One social media social media des moines social media for small businesses social media iowa social media marketing company social media Philadelphia social media services There’s a time and place for everything, they say. In a recent study conducted on Facebook usage, interesting facts have been revealed about the busiest hours on Facebook. You may want to know about this so that you can schedule all your posts at the most active (and profitable) hours. Share this post.
    [Marketing] The 25 Largest Brand Facebook Pages with Most Likes
    Most businesses have started to grow doubtful of their Social media marketing efforts, while a few others are simply ecstatic by the response. Tags: facebook des moines social media company One social media social media des moines social media for small businesses social media iowa social media marketing company social media Philadelphia social media services Companies and businesses have been taking advantage of Social Media to varying extents. Take Facebook for example, arguably the most popular Social Media platform at the moment.
    [Marketing] Facebook Page Or Group: Which One Is Better?
    This is a question that many Social Media marketers ask themselves when faced with the task of promoting a business on Facebook. Tags: facebook des moines social media company One social media social media des moines social media for small businesses social media iowa social media marketing company social media Philadelphia social media services Over the last couple of years, Facebook Pages and Groups have moved closer together. The question of the hour, therefore, is which is the better choice? It’s not an easy question to answer. Each has its merits and weaknesses.
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Social Media Marketing and Measurement