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  • KYLE LACY  |  THURSDAY, OCTOBER 31, 2013
    [Marketing] 5 Reasons You Should Rebrand Now
    The book is still a staple to understanding the concepts of emotional branding and marketing, even though it was written over a decade ago. Phil Daniels of Tactic Marketing said it best, “As a company grows, its brand can change and stand for something different from its humble beginnings. You believe your opinion is more important than the market. Examining sales and market share can provide significant insight into business success. It is important to understand what we mean by “branding” before diving into the warning signs. Everyone has the best customer service.
  • ENGAGING BRAND  |  SUNDAY, FEBRUARY 16, 2014
    [Marketing] Show 473 - Ken Blanchard on Fit at Last
    The Engaging Brand podcast  covering social marketing , business ideas and  brand marketing tips  has a new episode. How you can listen to  The Engaging Brand. 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast. 2) You can subscribe to the show via  iTunes  or. 3) If you use a different podcatcher then you can subscribe using the following  RSS Feed. The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode. We discuss.
  • TWIST IMAGE  |  SUNDAY, FEBRUARY 9, 2014
    [Marketing] Humanizing Brands With Stories And Comedy
    and one of the sharpest minds in digital marketing. content marketing. digital marketing. marketing blogger. marketing podcast. Episode #396 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #396 of Six Pixels Of Separation - The Twist Image Podcast. He''s been on Conan O''Brien , David Letterman , Saturday Night Live and more. His name is Tim Washer and he''s currently working on social media for Cisco. He''s one of the funniest people that I know. think you will as well. blogging. brand.
  • IDACONCPTS  |  FRIDAY, NOVEMBER 11, 2011
    [Marketing] What to Expect When Hiring a PPC Management Company
    When you have the creative, marketing, and technological skill of an actual online advertising agency behind you, you are more likely to have the best possible ads. 2. If you are trying to decide whether to work with a PPC management company, you are probably preoccupied with one major factor: cost. PPC management fees vary greatly, however, and depend on a variety of factors. Obviously, if you launch your campaign without the expertise of a PPC management company, there will not be an additional fee for services, and, with that, your choice may seem obvious. Not necessarily. Next steps.
  • VIPER CHILL  |  FRIDAY, DECEMBER 10, 2010
    [Marketing] I Have Something To Share With You, But It’s Only Available for 72 Hours
    It will come back on the market, but that might be a week from now, two weeks, or not until next year. I don’t know how many people will sign-up, so it’s available for 3 days then it’s gone. I’ll also be removing the last three blog posts from this site. The whole point of the product was to show you exactly how I make a living online with affiliate marketing and to give you the best support anyone has ever offered in this kind of course. New tools I use that have helped me refine my affiliate marketing process. Social Media
  • SPIN SUCKS  |  TUESDAY, NOVEMBER 25, 2014
    [Marketing] 14 Books to Read…or Skip
    Related Stories Summer Reading: Five Novels and One Business Book Plan Your Content Using a Marketing Funnel Anonymous Social Media: Why You Shouldn’t Participate. By Gini Dietrich Here we are. Just two days before Thanksgiving…and my last day of work in November. Because everyone in the U.S. has senioritis, I thought I’d not do my intended content planning blog post, but do a semi-annual book post. recorded The Friday Five with Tom Webster yesterday. If you don’t know his podcast, he interviews people around the web about their five favorite songs. Gray Mountain.
  • WAXING UNLYRICAL  |  FRIDAY, MARCH 2, 2012
    [Marketing] Long Live Seuss! A PR Pro’s Tribute to History’s Greatest Children’s Author
    Cohen  has a Masters Degree in public relations from the University of Houston and serves as a copywriter and communications specialist at  BrightBox Marketing  in Houston, Texas. master wordsmith of the modern PR era, Cohen constantly seeks out innovative message strategies and uses them to get his clients the best results.You can read his insights on the  BrightBox Brand Marketing blog. March second! March second! March Second! March Deuce! I say it to celebrate good Dr. Seuss! Today was his birthday. He’d be one-oh-eight! Hooray to the man! Though he’s late, he was great!
  • TWIST IMAGE  |  TUESDAY, AUGUST 14, 2012
    [Marketing] Are You In The Business of Awesome?
    Some marketing professionals will tell you that this is a good thing, as it keeps brands honest. In 2008, the music industry marketer and national sales training manager, joined Twitter and performed an experiment on himself by covering his office windows with aluminum foil, shutting out the outside world and focusing exclusively on Twitter as his platform to build an audience and recognition. His first book, UnMarketing -Stop Marketing. market of one. market of one. marketing professional. It's hard to be great in business today. Post incident. amazon.
  • CONVERSTATIONS  |  FRIDAY, AUGUST 8, 2014
    [Marketing] Shocking: Most Small Businesses Don???t Have a Website
    Entering the e-commerce market from scratch might seem intimidating, but youre actually in a pretty sweet position. Cater to your market. You need to cater to your market and be where they are; in this day and age, that where is online. Written by Larry Alton. It might seem like everyone is online these days, but numbers dont lie: The majority of small businesses actually dont have a website. If youre lucky, they might have a social media page, but even these are often slim pickings. Getting started. Author Bio. Follow him on Twitter and LinkedIn.
  • SOSHABLE  |  WEDNESDAY, AUGUST 21, 2013
    [Marketing] Google Says Google+ Doesn’t Influence Rankings
    It’s one of the most hotly debated issues in all of search engine optimization and digital marketing right now. A lot of people, experts included, are claiming that not only does Google+ have an affect on rankings, it is one of the most important ranking factors going. Does Google+ influence search rankings to any noticeable degree? Other people, also experts included, are saying that it makes no appreciable difference. Who’s right? Who’s wrong? Let’s take a look at the newest opinion to hit the scene, one that carries a lot of weight. Did you read the title?
  • LOUIS GRAY  |  THURSDAY, JULY 7, 2011
    [Marketing] Billions of Awesome Pieces of Content Served Daily?
    Disclosure: I am vice president of marketing at my6sense, a Paladin client. Mark Zuckerberg, Facebook CEO, and Barack Obama, USA's interim CEO, dueled for attention this morning in what turned out to be an intriguing one-two punch on the state of social globally and then then the state of the nation broadly. Zuckerberg promised us something "Awesome", while Obama dueled with opposing party leaders claiming he didn't keep his own promises. Not bad considering both were completed before noon Pacific. billion. Per day. Just on Facebook. Think about two other things Zuckerberg said today.
  • THE WAY OF THE WEB  |  THURSDAY, SEPTEMBER 1, 2011
    [Marketing] Nonprofits and Social Media: How Even the Smallest Shop Can Join the Frenzy
    Social media is another form of marketing and cultivation. As social media takes the world by storm, many small non-profit organizations (NPOs) are being left behind in the digital realm. Despite the fact that 88% of NPOs are experimenting with social media , ask small shops why they aren’t diving into the social media feeding frenzy and the answer is often the same – they don’t have the staff resources or budget to pull it off. While the fear of how much time and money a social media campaign requires is understandable, the reality is that any NPO can join the frenzy. Start small.
  • KIKOLANI  |  FRIDAY, NOVEMBER 16, 2012
    [Marketing] Fetching Friday – Resources Mashup & Cedar Breaks
    Business / Marketing. 20 Stats Every Modern Marketer Should See – Need a stat? Here are 20 modern marketing stats you’ll want to keep close by. Here are the important items your freelancer website needs: 14 Online Marketing Wake-Up Calls from @Avinash – Curious to know what makes Avinash Kaushik (Digital Marketing Evangelist, Google) roll out of bed each morning? Cheap Methods for Attracting New Clients – Marketing your skills to the proper audience will ensure at least a couple positive results. The Resources Mashup.
  • TAYLOR MAREK  |  TUESDAY, DECEMBER 29, 2009
    [Marketing] How Checking Your Writing Makes You A Better Blogger
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Regardless of whether it was a careless stroke by the artist or not, what just happened? Instantly your liking of the painting took a hit. Please double check your work! Here are a couple tips to remember: 1.
  • SOCIAL MEDIA NETWORK MARKETING  |  SUNDAY, JUNE 27, 2010
    [Marketing] Social Media Merging Of The Minds
    Social Media Network - Marketing Social Media, Social Media Network, SMN, Social Media Network Online, Online Reputation Management, ORM, Digital Space, Interactive, Web, Blog Advertising Marketing, Buzz, Affiliate Marketing Program, Freelance, Mobile, Data Understanding, Business, Technology, CRM, Consumer, Direct Marketing, Mass Communication, Sell Online, Sell Products Online, Money, Home Jobs, Shopping, LifeStyle And More creativecommons.org Social Media Network - Marketing by Pervara Kapadia is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0
  • SOCIAL MEDIA NETWORK MARKETING  |  WEDNESDAY, JULY 7, 2010
    [Marketing] Social Media - Oh My God Where Are My Followers!
    Social Media Network - Marketing Social Media, Social Media Network, SMN, Social Media Network Online, Online Reputation Management, ORM, Digital Space, Interactive, Web, Blog Advertising Marketing, Buzz, Affiliate Marketing Program, Freelance, Mobile, Data Understanding, Business, Technology, CRM, Consumer, Direct Marketing, Mass Communication, Sell Online, Sell Products Online, Money, Home Jobs, Shopping, LifeStyle And More creativecommons.org Social Media Network - Marketing by Pervara Kapadia is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0
  • PROBLOGGER  |  MONDAY, DECEMBER 8, 2014
    [Marketing] The One Secret You Need to Read to Increase Conversion Rates
    Have you ever thought to yourself: “ Why are some internet marketers so successful, while most are just average? There is, however, one thing that successful internet marketers do that the average internet marketer probably doesn’t think twice about. Split testing is what truly differentiates an average marketer from an extraordinary one. As an internet marketer, you are not branding yourself through television ads or billboards which have no known way of telling us a return on investment. Image via Flickr user Jerry Nihen. Here’s to your success!
  • IMAGINE YOUR REALITY  |  WEDNESDAY, JANUARY 5, 2011
    [Marketing] Why you can’t use social media
    They dominate and control the arena of permission marketing to the point that it’s like tying their shoes.  They are not always marketers at heart – their number one love is helping people. Editor’s Note: This is a Guest post from Neal Hopps. Just the other day I answered an email from an old friend.  He had decided to reach out to me because he was having a very hard time understanding why he wasn’t getting any real traffic to his website from his social media pages.  So I decided to take a look for myself.  So what’s the problems? Your rich.
  • LOUIS GRAY  |  SATURDAY, JULY 23, 2011
    [Marketing] Sonos Shrinks Wireless Sound Systems With Play:3
    but this week the company took a step down in the market with the introduction of the Play:3 line, which has a smaller form factor, fewer speakers, and a new profile which looks great if posed either vertically or horizontally. Sonos' mission is to deliver the highest quality music from any source to any part of your home, wirelessly. The company's beautiful Apple-like speakers have played a major role in my home's decor for the better part of 18 months, ever since I got my first S5, later added on two more units, and even a wireless dock to play songs from the iPod Touch. Huge win.
  • TWIST IMAGE  |  FRIDAY, JANUARY 30, 2015
    [Marketing] Twist Image Becomes Mirum
    Over the course of several months of meetings, we wound up meeting and connecting with other digital marketing agencies that had been acquired through JWT (now known - again - as J. There were conversations about pulling all of these agencies together to unite and create a brand-new global digital marketing agency. It was a great opportunity for us to get in on the ground floor and build something new, so we decided to become a founding partner of this new global digital marketing agency. We employ over 2000 amazing digital marketing professionals. digital marketing.
  • DIVA MARKETING BLOG  |  TUESDAY, MARCH 2, 2010
    [Marketing] Social Media - Learning From Each Other
     A thank you post to the great people who generously participated and gave of themselves to create a "real time social networking" environment last week at the American Marketing Association Social Media  Bootcamp in San Antonio. Our day and a half together ended as, it began, with people learning from each other. With their permission, here are some of the take aways and lessons learned from our concluding exercise.  especially prez Casidhe Meriwether and Sheila Dunn who handled on site logistics.
  • CONVINCE & CONVERT  |  WEDNESDAY, JULY 3, 2013
    [Marketing] Can You Trust Anything Mashable Says
    As a marketer, I love this idea. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Can You Trust Anything Mashable Says is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Social Media Controversies Addressed, Fresh Each Week. But is this REALLY what we want? Providers of news and information seamlessly aggregating and distributing advertising as if it actually WAS news?  As a citizen, it scares me to death.
  • TAYLOR MAREK  |  SUNDAY, JULY 19, 2009
    [Marketing] You will be known by these 4 things
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? What you follow after What you fight for What you flee from Who you put your faith in How will this change the way YOU do things? How will this affect your Life? Lets start a conversation below. Are you that person? Christ 2.
  • TAYLOR MAREK  |  THURSDAY, AUGUST 20, 2009
    [Marketing] #100: What are Assets, Leslie Freebie, and Should I update to.
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Sponsored by GoToMeeting, try it FREE for 30 days: [link] Yes, The podcast has finally hit 100 episodes! Not to mention I am heading off to college in exactly 2 days, so this is a jam-packed episode! Finances : What are Assets?
  • TWITIP  |  THURSDAY, MARCH 18, 2010
    [Marketing] 10 Features I Want to See in TweetDeck
    We realise that there is a lot of competition out in the market and we know we need to stay on our toes to maintain our position as the number one desktop client. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Neal Wiser @nealwiser 10 Features I Want to See in TweetDeck 37 I have a love/hate relationship with TweetDeck. To be sure, some of those issues involve Twitter itself earning Team TweetDeck kudos for dealing with the limitations of the Twitter platform. Hell, yes!
  • BLUE FOCUS MARKETING  |  SUNDAY, NOVEMBER 3, 2013
    [Marketing] Now Posted on @BlueFocus: #Nifty50 Top Twitter Women Writers Award by @TomPick and @CKBurgess
    For 2013, we’re pleased to honor 50 women (below) and 50 men (in a post on the Blue Focus Marketing Blog ) who are both outstanding writers and content producers and active social media connectors and engagers. Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. 2011 was the inaugural year. In 2012, the #Nifty50 recognized the top men and women on Twitter in the technology realm. and who actively engage on Twitter. The honorees include both full-time (e.g., journalists, authors, or PR professionals) and part-time writers (e.g., bloggers). Aaker.
  • WHAT SPINKS THINKS  |  TUESDAY, AUGUST 24, 2010
    [Marketing] The Most Hated Man on Twitter « The Spinks Blog
    The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals The Most Hated Man on Twitter Honestly, I’m surprised this didn’t get more buzz. We’ve seen celebrities utilize their twitter popularity for good causes. Drew Carey and Drew Olanoff combined forces to raise money for Livestrong. Ashton, CNN and Oprah had their exciting  fly net twitter race thing. Daniel Tosh used twitter a little differently. You can watch the whole video it here. Within seconds, James’ reply stream was flooded with messages of hatred and anger. Reply Davina K.
  • DIGIGEN  |  WEDNESDAY, APRIL 20, 2011
    [Marketing] Pitch Black: The Original Social Sensory Experience
    Its a great case study for social, live streaming and sensory marketing all happening together. Cast your mind back to 2000. Can you remember what the internet looked like and how it was shaping up? Google was on the rise, Hotmail was booming and social media, well that was a completely unknown area or term. Of course, there were social media and social networking sites, but they hadn’t been named as such. They were simply places you hung out, chatting. The year was 2000, the film was Pitch Black. The problem? Trailers of Pitch Black had been booed at the Cinema. The solution?
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 18, 2012
    [Marketing] Social Media Time Savers: 4 New Productivity Tools and How to Use Them
    While a few of these tools can be used solely as a creative outlet, they can also serve as a way to harness creative energy that can be put toward your content marketing efforts so you can maintain a cohesive, high-quality, and consistent strategy. Self-proclaimed as “the spreadsheet-free editorial calendar system,” DivvyHQ lets you “divvy” and conquer your content marketing efforts. Springpad hasn’t hit the mainstream market yet like Pinterest has, but there’s a chance for it to go there soon if it plays its cards right. DivvyHQ. Pinterest. Then you can start pinning!
  • MINDJUMPERS  |  THURSDAY, OCTOBER 21, 2010
    [Marketing] Use Social Media To Adapt To Your Tribe’s Needs
    Would they just accept that their market was fading and the society was on their way to death? Tweet There are more than 500 million active users only on Facebook, which means there is no question that social media is a gateway to reach out to potential customers. Those targets groups you want to reach are out there. So the question is rather how you should use social media to find them, listen to them, get them interested and to turn that interest into action. This is how The Swedish Church did it. Find the tribe. Surveys showed that the Swedish people prays. A lot. Online. The results.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, MAY 18, 2015
    [Marketing] What The SEO Success Factors Survey Is Not
    They do this by asking internet marketers & others in the industry to take the SEO Success Factors Survey. The goal is to cover the broad factors of SEO that we should be focused on, not the minutiae of marketing. The more data and feedback a site like Search Engine Land has from the people who are active in internet marketing today, the better their content will be. Every two years, Search Engine Land updates their Periodic Table of SEO Success Factors. This way there is current information and adequate contribution to a popular resource. What The Survey Is Not.
  • ENGAGE  |  MONDAY, MARCH 10, 2014
    [Marketing] SXSW Interactive: The Real Talk About Brands, Social Media and Consumer Behavior
    Andrew Hanelly, senior vice president of strategy, and Tina Kelly, vice president of interactive marketing, boldly went where few presentations go and opted to forgo the “next slide please” awkwardness that comes with being tethered to a digital deck. Hanelly discussed the Oreos moment at length during the session and he raised some provocative questions: Did the Super Bowl tweet translate into sales and is real-time marketing like that realistic for most brands? One area of debate involved the use of bleeding edge social platforms like Snapchat and Reddit. Power out? No problem.
  • SOCIAL MEDIA MARKETING  |  WEDNESDAY, JANUARY 27, 2010
    [Marketing] What's in a Name?
    Marketing savvy, stunt or stupidity? The iPad. Unless you were in a coma, you probably heard about the launch of Apple's new tablet. larger version of the iPhone, at 0.5 inches thick, 1.5 pounds, $499 (base model) + a $29.99 unlimited data plan, it's pretty impressive. You can read all about the reveal and product specs over on Engadget , who covered it live. There's an interesting subplot going on here, though. The hype around the event was palpable - even the Wall Street Journal noted "Last time there was this much excitement about a tablet, it had some commandments written on it."
  • SOCIALNOMICS  |  WEDNESDAY, AUGUST 27, 2014
    [Marketing] Is it worth investing in social media?
    For the chair of the Federal Reserve to issue such a direct warning to the markets was highly unusual, and a telling reflection of the huge enthusiasm that traders seem to be feeling about social media. The typical measure of a stock’s cost compared to its value used by the markets is its price to earnings (PE) ratio: the current cost of a share divided by its profit per share. The answer lies in Facebook’s earnings report of a year previously, when the business stunned the markets by announcing a sharp increase in advertising revenue alongside its usually healthy user metrics.
  • SOCIALFISH  |  THURSDAY, NOVEMBER 11, 2010
    [Marketing] Mobile apps are a waste of time for associations.
    We’ll know more about the market, and there will likely be more of our fish in the sea, so to speak. * deep breath * There. said it. And I know I’m going to get a lot of grief over it, so let the debate begin. I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,&# and a r eport on global mobile statistics from MobiThinking. believe that associations need to get mobile right, and fast. disagree that apps are the answer. Here are five reasons why. 1.)
  • IT'S JOSIP NOT JOSEPH  |  MONDAY, JULY 5, 2010
    [Marketing] 11 Reasons Why Microsoft's Kin Was a Failure
    product created from a non-Millennial mindset to be marketed towards Millennials. Home It’s Josip Archives Let’s Talk The Word on the Web 11 Reasons Why Microsoft’s Kin Was a Failure Written on July 5, 2010 by Josip Petrusa 2 Comments Tweet Share Save Last week’s announcement of Kin’s failure was a surprise. But it wasn’t that shocking. As product exposure was none-existent during it’s tenure, the death of the Kin followed that same lacklustre effort.  No one really cared about the Kin before. And no one really cares about the Kin now. Or should I say “was&#.
  • IT'S JOSIP NOT JOSEPH  |  SUNDAY, JULY 11, 2010
    [Marketing] 11 Reasons Why Microsoft's Kin Was a Failure | it's Josip not.
    product created from a non-Millennial mindset to be marketed towards Millennials. Home It’s Josip Archives Let’s Talk The Word on the Web 11 Reasons Why Microsoft’s Kin Was a Failure Written on July 5, 2010 by Josip Petrusa 2 Comments Tweet Share Save Last week’s announcement of Kin’s failure was a surprise. But it wasn’t that shocking. As product exposure was none-existent during it’s tenure, the death of the Kin followed that same lacklustre effort.  No one really cared about the Kin before. And no one really cares about the Kin now. Or should I say “was&#.
  • GAURAVONOMICS  |  FRIDAY, JULY 16, 2010
    [Marketing] Dare Magazine Story on How Indian Brands Are Using Social Media.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Dare Magazine Story on Whether Social Media Marketing Can Directly Impact Revenues Killer Startup Idea: GTTGTHR.com (Get Together at Places With Friends of Friends) » Dare Magazine Story on How Indian Brands Are Using Social Media Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! What is it good for? It’s brilliant.”
  • LAUREL PAPWORTH  |  TUESDAY, JULY 2, 2013
    [Marketing] Sydney Social Media Course – 3 Days with Laptop
    Workshop Facilitator:  Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media” Author of Social Media Revenue, Laurel has consulted globally including with Singapore Government and Middle East Broadcasting, and in Australia, with Westpac, Sony, local, State and Federal Government. We look at transactional based APIs (selling on Facebook) to Freemium (free and plus premium tiers) and marketing intelligence. Sydney social media course 2013. Set them all up in 3 days.
  • JEFF ESPOSITO  |  TUESDAY, JULY 8, 2014
    [Marketing] Listening and acting on social signals
    A few weeks back, I took the stage at Internet Retailer ‘s annual conference for the ecommerce industry to discuss social media and how marketers can  do it right, but also how they can do it very wrong. The problem with the industry though is that many advertisers ignore the data and miss simple opportunities to market more effectively or to hold open conversations with their customers. In the presentation below, I offer some examples of companies doing a good job, companies who have failed in marketing to me and also what our social teams at Vistaprint look at.
  • COLLECTIVE THOUGHTS  |  MONDAY, JANUARY 13, 2014
    [Marketing] Fast Casual Social Media Top 10 [Infographic]
    Using social media as a marketing tool is a must in today’s restaurant world, but some are more savvy than others. Check out the infographic below presented by FastCasual.com to see the top fast casual restaurants in social media. Fast Casual Social Media Top 10 [infographic]. Compliments of FastCasual.com. Infographics
  • FRESHNETWORKS   |  THURSDAY, SEPTEMBER 1, 2011
    [Marketing] The role of data in social media and reaching your audience
    This can be done by carrying out social media monitoring or using the various listening tools that are avaliable on the market place. Data is the new oil. Apparently. While this may be a slightly strange and annoying cliché by now,  data is vitally important for enabling businesses to learn more about their customers and their audience. went to a talk this morning titled ‘The importance of growth and the data economy’ There were a number of speakers at the event, but with data at the heart of each of their presentations, there were some key questions answered: 1. Tweet This!
  • FRESHNETWORKS   |  SUNDAY, APRIL 11, 2010
    [Marketing] Social media monitoring review 2010: Why the location of social media conversations is not always what it seems
    Brands are generally interested in where the conversations are originating – a brand looking to understand sentiment about its product in the Argentinian market, for example, is probably less interested in conversations happening in the Phillipines or Spain, even if they are all in the Spanish language. This is the fourth post in our Social Media Monitoring – 2010 review series. In it we’ll be looking at the  location of conversations. The smallest number of conversations was found by Biz360 and the largest by Radian6 – over 11x the difference. Well sometimes. Using the URL.
  • SOSHABLE  |  THURSDAY, JUNE 21, 2012
    [Marketing] Buying Followers: Yay or Nay?
    As a brand, even if you have an online marketing firm working on your social media or not, your Twitter strategy is an important aspect in building your brand. You can buy followers; did you know that? Seems kind of ridiculous, but you can. There are people who swear by it and there are people who are utterly against it. Let’s go over a few things before I let you make your own decision. First off, the amount of followers you have is directly visible to everyone on Twitter. People are hesitant to follow brands if they do not have a fan base. So we have a plus and a minus.
  • MINDJUMPERS  |  FRIDAY, FEBRUARY 21, 2014
    [Marketing] Actionable Listening Promotes Real-Time Engagement
    But similar to a real life conversation, social media marketers of today must be equally eager and prepared to listen , as they are to lead the conversation. This will enable you to adapt your campaign to match the moment – wait; did someone say real time marketing? Most of us know by now that a social media presence is all about creating a dialogue through relevant content that will engage your target audience. In the following we will shed light on the benefits you can reap from social listening. Why should you listen? Similar Posts: Three Tips For Branding on Pinterest.
  • GEOFF LIVINGSTON  |  WEDNESDAY, APRIL 17, 2013
    [Marketing] Is Existing Online a Quest of Loneliness or Giving?
    The effort spent was given voluntarily, an internal need to communicate, to socialize, to market, or some other form of self-justification. To better my profession, to market my business, to FEED MY CHILD! Image by Den Den. Do you sense a lack of clear meaning in this online rat race? On one hand, existence stands in its purest form, reasons to be online, missions of the niche! Then we dilute existence with digital records of ice cream trips, Nike Fuel runs, and manufactured savoir faire. We have many boys and girls trapped in their own online bubbles now. The Rat Race of Likes.
  • TWIST IMAGE  |  FRIDAY, JULY 11, 2014
    [Marketing] Digital Advertising Just Got Worse (If You Can Believe It)
    " I was around then. I was active on the Internet, and I was involved in the very early days of banner advertising and search engine marketing (long before Google even existed). It was still nascent and web analytics looked nothing like they do today, but it was the promise of it all that was so inspiring to a marketing nerd like me. Display advertising is now, more often than not, a major component of every healthy marketing mix. marketing mix. marketing nerd. search engine marketing. It was the best of times. It was the worst of times. Right?
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, OCTOBER 15, 2014
    [Marketing] Is Your SEO Up For Global Business?
    Marketing & SEO Are About Language. That still makes me laugh.) He suggests creating tailored websites for each market, choosing appropriate keywords, and localizing your content. The internet makes global business possible, and it also makes it possible to find a professional writer who speaks the language of the market you are targeting. I truly don’t think that the size of a business determines how many countries they engage, because I see individuals starting global businesses and making it work.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, OCTOBER 14, 2008
    [Marketing] Productivity 2.0: How the New Rules of Work Are Changing the Game | Zen Habits
    How long does it take to see the results of a marketing campaign online and turn it off? Zen Habits. About. Links. Uncopyright. Forum. Subscribe ( RSS | Email ). 73,800 People Subscribed. Photo courtesy of Joshua Hoffman. Productivity 2.0: How the New Rules of Work Are Changing the Game. For years, books and articles and blogs on productivity have been showing us how to be more productive: crank out the tasks, multi-task, work faster, be organized. In short, they’ve taught us to be a good part of a corporation that wants more out of us. Certain jobs have different requirements.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, MAY 29, 2015
    [Marketing] Do You Believe These SEO Myths?
    Here are a few of the worst: SEO is no longer being used in internet marketing. SEO may have changed a lot, but it absolutely is an important part of any Internet marketing plan. SEO has been around a long time. For as long as there have been search engines, if you think about it. Certainly, it has been around long enough to collect some myths that should be debunked. This one is kind of silly, because as long as there’s a search engine, there will be a way to optimize your site for it. SEO is a matter of using a secret formula. SEO is a one-time investment.
  • THE REALTIME REPORT  |  WEDNESDAY, OCTOBER 31, 2012
    [Marketing] Dunkin’ Donuts Promotes New Mobile Payment App With Halloween Contest on Twitter, Instagram
    ”  Dunkin’ Donuts VP of global consumer engagement, Scott Hudler, told Mobile Marketer  that the brand “is the only national coffee retailer to enable people to send virtual gift cards via text, email and Facebook Connect.” Mobile is key for Dunkin’ Donuts, as brand that markets itself to consumers who are always on the go (and probably using their mobile phone.)  ”Mobile and location-based promotions will continue to be an important part of our overall marketing efforts in the future,” said Hudler.
  • SOSHABLE  |  FRIDAY, NOVEMBER 11, 2011
    [Marketing] Infographics for SEO
    This article originally appeared on GridSix , an internet marketing training company that we support. Look at this automotive marketing infographic. While Twitter, Facebook, and Tagged.com might have the market cornered on users, social news sites like Digg, Reddit, and StumbleUpon are necessary to get true viral action to an infographic. Check out more helpful training articles there. For years, link-bait has been the highest level of link-building available. Infographics have emerged in the last 3 years as the most valid form of link-bait. Go all the way or keep it small.
  • WISDOM LONDON  |  MONDAY, NOVEMBER 29, 2010
    [Marketing] Your Legal Questions Answered:Copyright, Defamation and CAP Code.
    Ashley Hurst: The big change with the new CAP code provisions (which take effect from 1 March 2011) is that they will apply to “non-paid for&# advertising and marketing communications. The The CAP Code already covers online advertising and marketing by email, texts, pop-ups and banner ads, and viral campaigns.  However, it will now cover advertising and marketing on company websites and through social media such as on Twitter and Facebook where the purpose of the communication is to sell something. The question is then what the user does with the tweet. For
  • SOCIALNOMICS  |  TUESDAY, JUNE 7, 2011
    [Marketing] Two B2B Rockstars in Social Media
    But how likely are they to follow a marketing agency or tech service? Forrester Research, like Hubspot has realized the benefit of truly engaging with their target market. From personal experience I can say that implementing social media for a B2B is far from simple. It takes way more effort than for a B2C. For example, people are way more likely to “like&# or “follow&# a brand like Burberry or Gucci because they love their clothes. little harder, right? Hubspot. Hubspot totally rocks it on both Facebook and Twitter. They share webinars, blog posts, events, and more.
  • SPIN SUCKS  |  WEDNESDAY, FEBRUARY 9, 2011
    [Marketing] Social Media is No Longer Super Neat-o
    What does this mean to us as consumers, marketers and business owners? This post was already cooking in my brain last week and then Gini Dietrich wrote about  social media in Egypt. She got in my head a little bit but I have more to say, so pardon some of the redundancy (we could all use a little repetition, couldn’t we?). I had a real estate developer client many years ago. They were very proud of the fact that they had Internet access in their homes and as far as they were concerned, I couldn’t make that fact prominent enough in all the messaging. Really? (I thought). And oh!
  • KIKOLANI  |  FRIDAY, APRIL 19, 2013
    [Marketing] Fetching Friday – Resources Mashup & ElegantTheme Contest Winners
    New LinkedIn Group for Blog Marketing Strategies. Blog Marketing Strategies is for business, personal, and professional bloggers to discuss content, search, and social media marketing. The Definitive Guide to Setting Up and Marketing a Podcast to Help Grow Your Blog – If you’re still with me at this point, I’ll assume that you’re rarin’ to start your own podcast. The 2013 Twitter Marketing Guide – Are you ready to immerse yourself and your business in Twitter this year? The Resources Mashup. Be sure to join today and start a conversation! Bloggin
  • TAYLOR MAREK  |  MONDAY, DECEMBER 21, 2009
    [Marketing] My Social Media Vault
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? It all started in 2008 at the New Media Expo. I was speaking to my mentor, Paul Colligan , and he strongly recommended that I launch a product. At that time, my podcast had only been around for two years. learned alot from it.
  • BILL HARTZER  |  FRIDAY, FEBRUARY 10, 2012
    [Marketing] comScore January 2012 Search Engine Rankings
    Think of this more as the “market share” for the search engine industry. Google led the explicit core search market in January with 66.2 explicit core search market in January with 66.2 percent market share (up 0.3 Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. comScore, Inc. search marketplace. percent of search queries conducted. Google led the U.S. percent (up 0.1 percent.
  • TAYLOR MAREK  |  WEDNESDAY, MARCH 3, 2010
    [Marketing] How I Made My First $100 Online
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me How I Made My First $100 Online March 3, 2010 by Taylor Marek “It was a dark and stormy night.
  • ENGAGE  |  TUESDAY, JULY 12, 2011
    [Marketing] Content Design for the Digital Reader
    content marketing executive with more than two decades of experience who’s helped develop online reading applications for publishers such and AOL and Hearst, Pittman is also the voice behind the blog, “ From Concept 2 Market: What Makes a Product Worth Talking About.” Terry Pittman, author of From Concept 2 Market Absolutely. Washington, D.C., where I live, is a city known for its appetite for reading. On any given morning, the downtown line is a gray hue of policy wonks, academics, financiers and other pseudo-intellectual types. Or The Wall Street Journal. Maybe. It’s not.
  • SPIN SUCKS  |  FRIDAY, FEBRUARY 20, 2015
    [Marketing] The Spin Sucks Inquisition: Dwayne Alicie
    He went off and did it and then got a global marketing job at Concur , which he loves. Marketers need to examine their relationship with the word “content.” It’s a lie that builds a wall between you and your audience when what you really need is an honest flow of information back and forth so that you can constantly improve your offering to meet the market’s needs. Spin destroys trust and ruins what should be a very happy, symbiotic relationship between businesses and buyers. I am a firm believer that marketing is actually a force for good in the world. Cool guy.
  • STAY N' ALIVE  |  THURSDAY, JUNE 13, 2013
    [Marketing] The Fight for #Conversation - Will There be a Migration From Twitter?
    There''s no doubt that Facebook launching hashtags is a big thing, especially for marketers, but I think for users too. Now you can add a simple keyword prefaced by a pound sign (#) to any post or comment and immediately let others click and see the entire conversation around that particular keyword. This is really what defined Twitter - it was the ability to have organized conversations through hashtags that made Twitter a breeding ground for conversation. On Twitter I know of many that use hashtags to start large conversations and bring attention to a particular topic. Events.
  • ENGAGE  |  FRIDAY, MAY 2, 2014
    [Marketing] What are you wearing?
    Though still in its infancy, the wearable technology industry is creating a completely new frontier in how we interact with information, and it’s opening doors for marketing that could never have existed until now. With new devices filling up the pipeline, the global wearable technology market is poised to become a $4.6 You can also download our whitepaper, Content Marketing Insights 2014 The machines are coming. Actually they’re already here. Samsung, Google, FitBit, Jawbone, and soon Apple are all in a race to conquer our wrists, our faces—and our pockets.
  • DIRECT MARKETING OBSERVATIONS  |  MONDAY, JULY 12, 2010
    [Marketing] Social Media Consultants & Companies-The truth can be found in their numbers
    I read an article in Wired’s Epicenter from a couple of days ago titled- Gaming the System: How Marketers Rig the Social Media Machine and the article caught my eye for a number of reasons. The first reason is that when I first “dabbled&# in social media 5 years ago-I was that marketer. I was the one gaming the system. Back then, comment spam and server farms did wonders for text based links and I was all over it. But a funny thing happened. started seeing the conversations. started paying attention to what was really happening around me. And it was cool. Nothing.
  • GET SOCIAL PR  |  THURSDAY, JUNE 10, 2010
    [Marketing] Living Social: 10 ways of using Posterous at work or home
    Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Johnson Living Social: 10 ways of using Posterous at work or home June 10, 2010 Chuck Gose, a colleague of mine, has a nice little Posterous blog going where I found this little gem. He found, and published 10 ways of using Posterous. It’s a neat little application. Share/Bookmark [link] Chuck Gose Who you calling little? Rodger You do tower over me! Nonetheless, I like your Posterous blog. Lots of good stuff there. Join me, please. Get smart with the Thesis WordPress Theme from DIYthemes. WordPress Admin
  • KIKOLANI  |  FRIDAY, JANUARY 27, 2012
    [Marketing] Fetching Friday – Resources Mashup & Yosemite HD
    How Bloggers and Content Marketers Can Generate Unlimited Video Ideas – How to come up with great video ideas to create a regular video publishing schedule. This post walks through how to investigate your competitors’ various online marketing strategies. 11 Social Media Marketing Gurus Revealed Their Best Social Media Traffic Source The author asks social media gurus what their favorite social media channel is to drive traffic and why. The Resources Mashup. Blogging / Writing. Business / Career. Learn what it is and how to do it. Freelancing. Find out how!
  • SOSHABLE  |  MONDAY, JANUARY 7, 2013
    [Marketing] Rockefeller. Carnegie. Google? How Will the FTC Outcome Impact the SEO Game?
    Google also agreed to give marketers more control over their Google AdWords campaigns removing restrictions that prevented any online marketing company from managing their campaigns on competing web platforms. The playing field between search engine companies however should now be less competitive and designed to give the marketer more of an advantage with their SEO campaigns. Marketers can now implement a stronger advertising campaign for their clients across a broader spectrum of search engine. These men single handedly changed the world. Related articles.
  • KYLE LACY  |  TUESDAY, AUGUST 13, 2013
    [Marketing] A Personal Branding Story from Malta
    The book was particularly interesting because it opened new ways of how I could better market myself to improve my career prospects. Below I am going to list the three most important chapters that really helped me to better market myself: The Linkedin Chapter: I was one of the many people that had a dormant Linkedin account with a handful of connections. André Spiteri  hails from the Mediterranean island of Malta and is a freelance market researcher that specializes in micro businesses. Some chapters in the book were real eye openers. ——-.
  • CONVERSTATIONS  |  SATURDAY, NOVEMBER 29, 2014
    [Marketing] Better Inventory and Content LIFT Slides 11-29-14
    Content Marketing With Presentations from Ethos3 | Presentation Design and Training. As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here Here are a few decks on  SlideShare  that might help you in building a better business presence and a smoother work flow. LEARN – How to Manage Inventory. How To Manage Inventory For Small Businesses from Fit Small Business. IMPROVE – Fighting the Crime of Boring Content. FIND FLOW – The ABCs of Landing Pages That Work. your presence or practice. 
  • CREATIVE RAMBLINGS  |  FRIDAY, NOVEMBER 11, 2011
    [Marketing] Interview with entrepreneur Jason Hill, CEO of Music Money Mixtapes – part 2
    But marketing on facebook is a whole. To read part 1, click here. Cendrine Marrouat: Twitter, Facebook, LinkedIn or Google+? And why? Jason Hill: My first love is Twitter, it’s a different breed of people.  Facebook, I hate but I have occasionally been asked to set up fan pages and that sort of thing, so we co-exist. Facebook For Independent Artists interview LinkedIn Twitter canada DJ Bankrupt independent artists Jason Hill social media
  • CREATIVE RAMBLINGS  |  TUESDAY, AUGUST 9, 2011
    [Marketing] Interview with entrepreneur Jason Hill, CEO of Music Money Mixtapes – part 2
    But marketing on facebook is a whole. To read part 1, click here. Cendrine Marrouat: Twitter, Facebook, LinkedIn or Google+? And why? Jason Hill: My first love is Twitter, it’s a different breed of people.  Facebook, I hate but I have occasionally been asked to set up fan pages and that sort of thing, so we co-exist. Facebook For Independent Artists interview LinkedIn Twitter canada DJ Bankrupt independent artists Jason Hill social media
  • FEVER BEE  |  SUNDAY, JULY 31, 2011
    [Marketing] Sacrificing Members
    The 13th Law of Marketing , is the law of sacrifice. You have to give something up to get something better. Communities need to embrace this law. They need to sacrifice the majority of potential members and focus on a narrowly defined audience with a unique and strong common interest.    It's tempting to target all your customers (or everyone else in your ecosystem). But this wont work, the interest wont be as strong. Try to create a global community for parents and you'll fail. Branded Online Communities
  • TWIST IMAGE  |  TUESDAY, OCTOBER 15, 2013
    [Marketing] Fake Traffic, Bots And Faker Websites
    "During a recent interview, online ad veteran Wenda Millard , president of Medialink , made the bold claim that a quarter of the online ad market is fraudulent. We try to be these loyal advocates for digital marketing. And, if the brand is loser, marketing is the biggest loser. The engine of marketing is to create interest and sales in the products and services of businesses. digital marketing. online ad marketing. Fraud is everywhere. Wake up. Some advertiser paid for those eyeballs. They paid for an ad that would never been seen. Right? Wrong.
  • FEVER BEE  |  WEDNESDAY, DECEMBER 10, 2014
    [Marketing] Where Do We Experience Community? (and why forums are struggling)
    Part of that can be attributed to the PR, marketing and sales teams of each.   The great exceptions like communities hosted by Lithium/Jive and co prevail by heavy marketing and forcing members to use them. Many platform vendors are going through a tough time.    Others are experiencing breakneak growth. The rest is trend-related. The  The big trend is where we  experience  a community. Do we go to distinct, carefully branded, destinations to experience the community? Or does the community come to us through existing channels? 
  • KIKOLANI  |  FRIDAY, MARCH 1, 2013
    [Marketing] Fetching Friday – Resources Mashup & Google Internship
    Steps to use Competitive Research as a Foundation for a Successful Content Marketing Strategy – Instead of flying blind, it’s important to perform competitive research in order to search for patterns and commonalities in your industry. This information should give you the hard evidence necessary to create an effective online marketing strategy. How to Generate Leads With Video Marketing – How to use a short, shareable social video at the center of a strategic “mini-campaign” to drive opt-ins and grow your list. The Resources Mashup. Blogging / Content.
  • SOCIAL WAYNE  |  TUESDAY, AUGUST 31, 2010
    [Marketing] 7 new social networks your company should be monitoring
    If you ask most marketers or individuals they are up to their neck in social media and social networking sites. flickr photo by: Intersection Consulting. Many say they don’t have time to manage them. Especially if you work for an agency. I was speaking at a recent SocialFresh event about location-based apps/@Foursquare and mentioned how there are over 60 plus location based services. One lady responded, we have Twitter, LinkedIn, Facebook and now Foursquare how many more sites/apps will there be? Especially if it has a niche audience with a great brand. CrunchBase Information.
  • SOCIALNOMICS  |  WEDNESDAY, FEBRUARY 1, 2012
    [Marketing] Facebook IPO What You Need to Know?
    Expected market cap of $5Billion. NASDAQ or NYSE choice may be decided on which exchange will give the most in terms of partnerships and co-marketing. Pending Facebook IPO – What You Need to Know: Exchange: Don’t know if it’s NYSE or NASDAQ, in fact Facebook doesn’t even need to disclose when they file. Morgan Stanley will take them public. Expected to go public this afternoon, but may slip to tomorrow. Buy the time the general public can buy a share the price will probably be double of where it started. What will be the stock symbol for Facebook's IPO?
  • CONVERSTATIONS  |  MONDAY, JANUARY 20, 2014
    [Marketing] Practicing a Profitable E-commerce Plan
    SEO and developing a frequent and consistent content marketing plan are important pieces to make the sales. Nine Areas a Small Business Can Improve Their E-commerce. When we think of E-commerce, we think of online sales. Yes, part of E-commerce is sales. A big part. But it’s more than just the transaction between a shopping cart and credit card. In talking with small business owners, especially in rural areas, they are on the lookout for ways to build a better E-commerce presence and experience in order to extend their reach and create additional revenue streams. Your job?
  • SHERRILYNNE STARKIE  |  SATURDAY, APRIL 20, 2013
    [Marketing] Social media and Montreal’s student protests
    Last week, about 50 PR pros crowded into the Black Tomato pub on George Street in the Byward Market at what was IABC Ottawa’s last professional development event of the season to learn about how Melissa helped SPVM avoid a full out riot by harnessing Twitter to communicate in both official languages with protesters on the streets. Literally. Montreal Student Protest Berri Hill (Photo credit: xddorox). During the demonstrations we were communicating with students and trying to answer questions in real time to quash rumours and keep things calm.”. The demonstration went smoothly. 
  • SPIN SUCKS  |  TUESDAY, JULY 10, 2012
    [Marketing] Top 10 Guest Blog Posts of the First Half of 2012
    vs Marketing and  Owned vs. Earned Media: Measuring the ROI. Today’s guest post is written by Lisa Gerber. . Ladies and Gentlemen, It’s time for the Spin Sucks Semi-Annual Top 10 Guest Blog posts. Our guest bloggers create about 30 percent of the content on the blog, and we love having you because we get to showcase some of the great talent within our community (cough, with a few exceptions, cough). So, much like Nordstrom does with their  Half Yearly Sale , we want to thank you. Let’s get right to it. The Top 10 Guest Blogs on Spin Sucks for 2012. Oh, Pinterest.
  • IMAGINE YOUR REALITY  |  WEDNESDAY, JUNE 9, 2010
    [Marketing] Latest Radio shows
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? social context determines how contact is perceived Recent Comments Anonymous on Accountability in social media Tony Karrer on Accountability in social media Anonymous on Why social media etiquette is important for business Anonymous on Why social media etiquette is important for business Info on What makes you stand out?
  • IMAGINE YOUR REALITY  |  FRIDAY, JULY 23, 2010
    [Marketing] Social Media Coach video: Know Your Audience
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? No one size fit all strategy works with social media because different sites cater to different needs and different target clients. Watch the video and tell me if you agree or disagree. Imagine Your Reality. All Rights Reserved. This site is powered by WordPress and uses the theme called Basic Simplicity by Michael Janzen
  • IMAGINE YOUR REALITY  |  SATURDAY, AUGUST 14, 2010
    [Marketing] How social media can build community
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? What do you think? Imagine Your Reality. All Rights Reserved. This site is powered by WordPress and uses the theme called Basic Simplicity by Michael Janzen
  • IMAGINE YOUR REALITY  |  FRIDAY, SEPTEMBER 10, 2010
    [Marketing] The importance of learning social media sites effectively
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? disagree, mainly because if you divide your focus its hard to effectively learn social media or develop a strategy for each site. By learning each site one at a time, you can develop a strategy for how you will use a given site, implement it, and then move onto the next site without being overwhelmed. What do you think?
  • IMAGINE YOUR REALITY  |  FRIDAY, SEPTEMBER 17, 2010
    [Marketing] Why you need more than social media to connect
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? While I use social media to initiate connections, to establish relationships I use more traditional media and I suspect that this will continue to be the case for many people. Imagine Your Reality. All Rights Reserved. This site is powered by WordPress and uses the theme called Basic Simplicity by Michael Janzen
  • CREATIVE RAMBLINGS  |  THURSDAY, AUGUST 2, 2012
    [Marketing] Interview with Noelle Federico, CFO of Dreamstime
    Noelle Federico has more than 20 years of experience in business management, media relations, sales and marketing. She is the Business Manager and CFO of Dreamstime.com, one of the largest stock photography companies in the world. Cendrine Marrouat: Hello Noelle, thank you for answering my questions. For those who do not know Dreamstime, would you tell [.]. Facebook Interviews Dreamstime Noelle Federico Photography Stock photography
  • TREY PENNINGTON  |  SUNDAY, JUNE 6, 2010
    [Marketing] @thebrandbuilder's Tech Tip #349: Mash enough buttons
    Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ @thebrandbuilder’s Tech Tip #349: Mash enough buttons by trey on June 6, 2010 Sometimes we encounter challenges we just can’t do anything about. When that happens, it’s often humorous to take note of what we do. We’re “do-ing&# creatures, even in the face of obstacles better addressed by not-doing. Michelle Chmielewski caught my “do-ing&# on video; Oliver Blanchard, @thebrandbuilder on Twitter, dubbed it his Tech Tip #349.
  • SOCIALNOMICS  |  TUESDAY, APRIL 26, 2011
    [Marketing] Royal Wedding is Taking Over Social Media
    According to London-based independent search marketing specialist and technology firm Greenlight, new research shows that in the past seven days the nuptials are getting one new mention every 10 seconds. Royal Wedding discussions are taking over social media. The aforementioned figure is expected to grow exponentially as the wedding date approaches, and has already bulked up by 700 percent since measurement levels started in March. Within the last week, Greenlight has reported a huge increase in Royal Wedding discussions and chatter across numerous social media channels.
  • MINDJUMPERS  |  TUESDAY, MARCH 29, 2011
    [Marketing] Check-in on Product Discussion and Get Rewarded on German Rating Site
    It markets itself as a social network, which lets users share their product experiences. With status rewards for highly involved consumers — and not least the chance to discover something new — and both feedback-gathering and marketing opportunities for companies and brands, “The Chicken&# thus offers great business opportunities for both sides. Tweet On the web, multiple sites for collecting customers’ ideas on different products and goods are available. However, another one has joined the team – and this one is called “ The Chicken ”. Location-based check-in model.
  • PAUL GILLIN  |  MONDAY, MAY 31, 2010
    [Marketing] Great Events This Week
    We’re bringing together a lot of smart practitioners from the area who are putting social marketing to work in real business scenarios. There are a couple of events coming up in the Boston area this week that I hope you’ll attend. On Thursday, June 3, the Mass. Technology Leadership Council is hosting its second annual Social Media Summit. David Weinberger (right) kicks it all off as our keynote speaker. If you’ve never heard David speak, don’t miss this opportunity. Sign up here. The evening before MassTLC is the 7 th Annual MITX Technology Awards. Sign up here.
  • SOCIALNOMICS  |  MONDAY, MAY 7, 2012
    [Marketing] Is Your Small Business Being Social Enough?
    For the successful small business person, he or she has gravitated toward and not away from social media as part of their online market scheme, especially given the fact that more and more consumers are using social media in their everyday lives. You are running a small business that seems to be stuck in neutral and you can’t quite figure out why that is. If that’s the case, have you checked to see whether or not you’re being social enough? If you are holding an upcoming sale, have promotional items the public should know about, seminars etc.,
  • SPIN SUCKS  |  TUESDAY, AUGUST 23, 2011
    [Marketing] A New and Prosperous Economy
    Is there too much change and instability, what with the Great Recession and then the debt ceiling debate and then the S&P downgrade and then a continuous slide of the stock market that makes us want to hold on to what we know and not change? “We’re not going to have a jobless recovery. We’re going to have a jobless future.&# – Jeff Jarvis , author of “What Would Google Do?&#. It’s been said the Industrial Revolution is now complete as technology begins to replace the jobs that were created for people to run the machines. Take, for instance, the book industry.
  • VIPER CHILL  |  THURSDAY, AUGUST 1, 2013
    [Marketing] $1K Profit (Almost) in 1 Week: My PPC Case Study
    remember when a friend of mine paid $5,000 for just a few hours of coaching to a fairly famous internet marketer. Step 1: Test Out My Market With Very Cheap Clicks. This is for a website where I sell software, but not in the marketing niche. will still stay clear from the biggest markets, and perhaps rely on some friends for translating into other countries. Here’s a small insight into the sales that I made (I set up a new membership name called Premium in Wishlist member): This is for software that I own and promote, but again not in the marketing niche.
  • SOCIAL MEDIA NETWORK MARKETING  |  FRIDAY, MAY 2, 2014
    [Marketing] Acquisition, Retention, And Building Loyalty In Social Media
    In order to get people on-board you will need to make a Business decision if you want to do aggressive marketing or have a subtle chronological effort. What you need to know and do is target the advertisements in a correct manner by way of selecting the right Target Audience and their Target Market / Geography along with a message that will generate a desirable response. ?? There are three important criteria while working on Social Media: Acquisition Retention Building Loyalty Acquisition: This is the process of getting new people on-board. Do not spam. Use these constructively.
  • KIKOLANI  |  FRIDAY, DECEMBER 2, 2011
    [Marketing] Fetching Friday – Resources Mashup & Finding Oregon
    Ways To Use Slideshare To Get More Blog Traffic – It seems that Slideshare has gone and done the impossible – turned the powerpoint deck into a content marketing darling. 119 Free Internet Marketing Tools to Grow YOUR Online Business or Blog – Like free stuff? Search Engine Marketing vs. Social Media Marketing: The Showdown – The benefits of search over social, vice versa, and why you should invest in both. The Resources Mashup. Blogging / Writing. What are you creating? Business / Making Money Online. Here are 8 ways to create file back ups.
  • SOCIALFISH  |  TUESDAY, DECEMBER 18, 2012
    [Marketing] Non-Profits and Political Campaigns Turn to Mobile Fundraising
    Their mobile fundraising platform, Mobile Donate, can be used as an add-on to many of the new smartphone-based e-commerce tools that are available on the market, including mobile credit card processing and mobile payments. This is a guest post by Beth Longware Duff. Are you using mobile fundraising technologies? ———————— If merchant services can go mobile with credit card processing, why can’t non-profits and politicians tap some of that technology to raise money? Turns out that they can! Win by Cell has been in business since 2010.
  • CONVINCE & CONVERT  |  SUNDAY, MAY 20, 2012
    [Marketing] Clearing Clouds of Confusion – the 5 Categories of Social Media Software
    The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. This is especially true of the marketing management guys like Buddy, Involver, Vitrue, Wildfire, et al who all hope to be end-to-end solutions. ” You need Social Marketing Software (AKA Social Media Management Software and a bunch of gibberish labels). The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. Hard to figure out who does what, right?
  • SOCIALNOMICS  |  FRIDAY, FEBRUARY 6, 2015
    [Marketing] 5 Social Media Tips Not to Overlook
    From a platform where friends hung out, it’s transcended to a big part of every business’s marketing world. Using social media is an excellent marketing tool and one that anyone trying to up their marketing strategies should be engaged in. Social media has come a long way in the past few years. And with good social media comes good social media strategy. Here are 5 social media tips you shouldn’t pass up: Know your goals – It’s important to know what you want to do with social media. Know your voice – Decide how you want to come across.
  • QUICK ONLINE TIPS  |  TUESDAY, OCTOBER 23, 2012
    [Marketing] Buy New 7.9 Inch Apple iPad Mini for $329
    There was lot of buzz that Apple will launch its answer to the smaller tablet market in todays Apple event, and the iPad Mini will surely rock the tablet market once again giving tough competition to the smaller tablets. Home > Apple » iPad Apple has launched the new Apple iPad Mini for a starting price of $329, a smaller version of the hugely popular iPad. They even refreshed the iPad and the new iPad 4 is here! Ipad Mini Features. The iPad Mini is a smaller iPad which will all apps that a regular iPad does. It features a 7.9 inch display (compared to the 9.7 pounds.
  • SOCIALNOMICS  |  WEDNESDAY, MAY 11, 2011
    [Marketing] What is a #SocialMedia Thought Leader?
    Brainstorming, participating in strategy sessions, and researching are great ways to help you create unique and effective marketing strategies.  . It is important for marketers to continue trying new things: you may fall short of your expectations once in a while, but your chances of stumbling upon something remarkable are that much greater. Thanks to an internal competition at Likeable Media , where I work as a social media strategist, I have had the opportunity grow my personal brand and put my thought leadership skills to the test. If you disagree, I want to hear from you!
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