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  • SPIN SUCKS  |  THURSDAY, MAY 31, 2012
    [Marketing] Government, the Dinosaur, and Finding the Fish
    One of the rules of marketing is, “Fish where the fish are.”. Today’s guest post is written by Ken Mueller. Quick, go get your daily newspaper (you subscribe, right?). Now flip to the back section…the classifieds, and look for the part labeled something along the lines of “legal notices.” I’ll wait. Ok, now you should see a lot of legal mumbo jumbo in small print about your local city or township having a public meeting to discuss budgetary matters and what-not. You check that section of the paper every day, right? And what, exactly, is a newspaper of “general circulation” anymore?
  • SPIN SUCKS  |  THURSDAY, DECEMBER 15, 2011
    [Marketing] An Open Letter to WordPress Experts
    Jay Pinkert is a principal with Shatterbox , an Austin-based marketing and communications consultancy that helps professional firms and small businesses generate leads and distinguish their brand through content-driven programs. Today’s guest post is written by  Jay Pinkert. Dear WordPress Expert, Thank you for helping me migrate my blog from WordPress.com to my own self-hosted site. You satisfactorily met all the deliverables enumerated in our service agreement. If you infer from that statement a recommendation or endorsement, please don’t. Too much choice can be paralyzing.
  • SPIN SUCKS  |  FRIDAY, AUGUST 12, 2011
    [Marketing] Gin and Topics: Gaming, the Economy, and Riots
    This article talks about the idea that points and a leaderboard and badges are nice, but they don’t tell you how to create gaming dynamics in both your business and marketing plans. HAHAHA! almost forgot all about Gin and Topics today. did a radio interview with Barry Moltz (you can listen here ). Then spent some time chatting with Marcus Sheridan about the webinar he’s doing for us on August 25 (info coming on Monday!). Then made sure Pete the Tapeworm had enough to eat so I could focus on some writing today without interruption. It’s almost noon!&#. John Falchetto ?
  • MINDJUMPERS  |  FRIDAY, NOVEMBER 25, 2011
    [Marketing] How Tropicana Created A Facebook Campaign To Launch Twister
    The challenge was to launch a new fruit drink in Argentina, with a lot of buzz, when, market was dominated by aerated drinks, alcoholic beverages and other fruit drinks. Tweet While surfing the web, I stumbled across an interesting campaign designed by BBDO Argentina for PepsiCo to launch Tropicana’s new drink Twister. Creative Concept: The campaign started in August 2011 with a series of videos featuring Mother Nature Panchamama and all her wisdom. She talks about a drink called Twister with perfect mix of water and juice, just like in fruits, which she recommends to everyone.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JUNE 17, 2010
    [Marketing] Mobility vs. Mobility | it's Josip not joseph.com - by Josip Petrusa
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 She brought up more than a few points that ring true with Millennials.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JUNE 17, 2010
    [Marketing] Mobility vs. Mobility
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 She brought up more than a few points that ring true with Millennials.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JULY 8, 2010
    [Marketing] UNfluence The Influencer
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 At first, it seemed like a great idea. And I went along with it.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JULY 8, 2010
    [Marketing] UNfluence The Influencer
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 At first, it seemed like a great idea. And I went along with it.
  • JACOB MORGAN  |  MONDAY, AUGUST 13, 2012
    [Marketing] 2012 Digital Workplace Trends Report
    Faster time to market, more engaged employees, and better knowledge sharing were some of the top business benefits that organizations said they were “absolutely seeing” and seeing “quite a lot” of. Every year since 2006 Jane McConnell releases her report on digital workplace trends which is quite an in-depth piece of work. The most recent one clocking in at over 150 pages of information with online survey data from over 456 organizations around the world! Her most recent report looks at both the consumer and employee use of social and collaborative technologies.
  • PROBLOGGER  |  MONDAY, NOVEMBER 4, 2013
    [Marketing] The ONE thing your written content needs. (And it’s not what you think!)
    'This is a guest contribution from  karen gunton is a blogger, teacher, and visual marketing specialist. Bloggers hear a lot of advice about content marketing , email marketing, and social media marketing , but you may have noticed something new pop into the online landscape lately – visual marketing. Visual marketing is simply using images to communicate a message about your blog or your business. so the definition of visual marketing is actually a lot wider that in seems. You do not need to have “product photos” in order to do visual marketing.
  • KIKOLANI  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Marketing] 5 Reasons Why Video Blogging Is the Best Way to Attract Business
    560 Resources for Blogging, Online Marketing, and Starting a Business. This is a guest post by Kevin Lau. Are you confident in front of a webcam? You’ll need to be if you want to get new business in the months to come. Video blogging is becoming a hugely successful method of winning new customers, and if you’re not yet on the bandwagon you should start thinking about getting on board very soon. You could be missing out on a huge audience if you don’t dive in. Here are five reasons why video blogging will be a big success. You get to show your human side. Related Posts.
  • DIVA MARKETING BLOG  |  TUESDAY, DECEMBER 28, 2010
    [Marketing] Stories From Smaller Nonprofits: Alzheimer's Art Quilt Initiative
    During this month Diva Marketing is shining the light on a few smaller nonprofits. This December the winds blew colder than usual and for many their winter wonderland turned life into a world of isolation. For For nonprofits, who depend on the kindness of strangers, this year especially, with the challenges of the economy it seemed to feel as thought they were fighting the battle for their cause alone. It is our hope that stories you read will inspire you to help in ways that fit with your life. be it a donation, an hour of volunteer time, a Facebook status update or an extra tweet.
  • CONVINCE & CONVERT  |  TUESDAY, SEPTEMBER 21, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. 1 (Danny Brown) Tagged as: blogging , blogs , content creation , content marketing , Convince and Convert , cotent lessons , headline writing Did you enjoy this blog post? Not only does it teach us how to make our blogs more marketable, but it gives us a list of your greatest hits. Search does matter. Anonymous This.
  • PR AT SUNRISE  |  TUESDAY, JANUARY 24, 2012
    [Marketing] How to Find and Secure Part-Time Teaching Positions in Public Relations
    You also might search a university’s course listings using key words “public relations” and “marketing” to unearth courses. Opportunities abound for public relations professionals willing to share their expertise and passion through teaching. Here’s an overview of how to find these part-time teaching jobs at higher education institutions, based on techniques I’ve employed during fourteen years of teaching such classes. Check out regional listings under Yahoo by visiting here  to identify universities where you’d like to teach. Also explore general job search sites (e.g. About the Author.
  • FRESHNETWORKS   |  WEDNESDAY, FEBRUARY 27, 2013
    [Marketing] The challenges to brands of using the data consumers share in social media
    As highlighted by Facebook’s IPO last year, and there is now a new market for “data locker / vault” services (e.g. to marketers and advertisers). Companies may be forced to start paying people directly for their data, which for advertisers and marketers is potentially more likely to be accurate when acquired this way. Tweet Padlock & Chain (Photo credit: spodzone). This information from consumers is fueling many of the big data conversations that brands are having. But with this growing ‘data exhaust’ come challenges. TRUSTe’s 2011 study results).
  • IMAGINE YOUR REALITY  |  FRIDAY, JUNE 25, 2010
    [Marketing] Video Blog: Internal social networks pt 2.
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Video Blog: Internal social networks pt 2. Imagine Your Reality. All Rights Reserved. This site is powered by WordPress and uses the theme called Basic Simplicity by Michael Janzen
  • IMAGINE YOUR REALITY  |  MONDAY, JULY 5, 2010
    [Marketing] Radio shows are up
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Social Media radio show on identity and Social media. Imagine Your Reality. All Rights Reserved. This site is powered by WordPress and uses the theme called Basic Simplicity by Michael Janzen
  • IMAGINE YOUR REALITY  |  SATURDAY, JULY 10, 2010
    [Marketing] Video blog: Social Media and Connection part 2
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? The key is to know when to move a conversation from social media to an offline conversation. Imagine Your Reality. All Rights Reserved. This site is powered by WordPress and uses the theme called Basic Simplicity by Michael Janzen
  • IMAGINE YOUR REALITY  |  THURSDAY, JULY 15, 2010
    [Marketing] Interview with Amber Case, Cyborg Anthropologist
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? social context determines how contact is perceived Recent Comments Anonymous on Accountability in social media Tony Karrer on Accountability in social media Anonymous on Why social media etiquette is important for business Anonymous on Why social media etiquette is important for business Info on What makes you stand out?
  • IMAGINE YOUR REALITY  |  SUNDAY, JULY 18, 2010
    [Marketing] Video Blog: Social Vs Content
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Also look for a follow-up text post on this subject. Imagine Your Reality. All Rights Reserved. This site is powered by WordPress and uses the theme called Basic Simplicity by Michael Janzen
  • IMAGINE YOUR REALITY  |  TUESDAY, JULY 27, 2010
    [Marketing] Interview with Erik Radtke of DNS.com and social media coach radio.
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? In this episode, I ask if social media is a vocation and offer evidence that it is. Social Media Coach radio: Is Mobile overrated? In this episode I ask if mobile is overrated. Interview with Eric Radtke of DNS.com about geo-location and DNS safety. Imagine Your Reality. All Rights Reserved.
  • IMAGINE YOUR REALITY  |  FRIDAY, JULY 30, 2010
    [Marketing] Video blog: social media and employees
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Video blog: social media and employees Posted July 30th, 2010 by admin and filed in business , social media behavior , video View Comments Employees are using social media. Imagine Your Reality.
  • IMAGINE YOUR REALITY  |  FRIDAY, AUGUST 6, 2010
    [Marketing] Video Blog: Social Media and Employees part 2
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? On the one hand the employee is associated with the business and on the other hand the employee has his/her own life. In this video I suggest some ideas that businesses can consider when it comes to their social media policy. Imagine Your Reality. All Rights Reserved.
  • IMAGINE YOUR REALITY  |  FRIDAY, AUGUST 20, 2010
    [Marketing] What is Return on Relationship
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? It’s a philosophy about Relationships and how important they are for business. ? Imagine Your Reality. All Rights Reserved. This site is powered by WordPress and uses the theme called Basic Simplicity by Michael Janzen
  • IMAGINE YOUR REALITY  |  FRIDAY, OCTOBER 8, 2010
    [Marketing] Social media and workplace discipline
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? social context determines how contact is perceived Recent Comments Anonymous on Accountability in social media Tony Karrer on Accountability in social media Anonymous on Why social media etiquette is important for business Anonymous on Why social media etiquette is important for business Info on What makes you stand out?
  • JUSTIN LEVY  |  MONDAY, AUGUST 17, 2009
    [Marketing] Why You Should Buy Trust Agents
    Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Why You Should Buy Trust Agents Written on August 17, 2009 by Justin Levy in books , business , chrisbrogan , marketing , social media , trustagents 4 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here! If you can’t view the video, you can also find it on YouTube. Please enable Javascript and Flash to view this Blip.tv video. See I like a balanced review.
  • ARI HERZOG  |  TUESDAY, DECEMBER 18, 2012
    [Marketing] How Flickr and Google Help Us Remember
    When he's not blogging, Ari helps brands improve their digital media marketing. The Library of Congress did not know the names of French brothers Michel, age 4, and Edmond, age 2, when the institution uploaded this photograph to Flickr in the summer of 2008. They knew the duo were Titanic orphans. They didn’t know anything else. The LOC now has that data. They know the kids’ father and why he changed his name when boarding Titanic. They know the name of the woman who took in the kids and raised them. The past is a click away. Got a question? Need help? Contact Ari today!
  • ARI HERZOG  |  MONDAY, SEPTEMBER 5, 2011
    [Marketing] Help Me Find Meaning on My Birthday
    Ari Herzog provides social media marketing and editorial services. Today is my birthday. If you can’t view my video thoughts above, the link is here. As one year ends and another begins, I encourage you to think about what we’re doing in this place called the world wide web. Help me understand why we are here. Help me understand why you are here. How can we make magic together? Barry Judge : “Technology, in and of itself, isn’t that interesting. What’s interesting is how it all comes to life.&#. It happens when society adopts new behaviors.&#. Musings
  • LOUIS GRAY  |  MONDAY, MAY 9, 2011
    [Marketing] Google I/O 2011: Android and Chrome OS All the Time
    We may see updates on the Android Market and Chrome Web Store, but they're ancillary to the main attractions one and two. This week, Google is holding their annual developers conference on Tuesday and Wednesday in San Francisco. The event has grown in stature over the last few years, rivaling only MacWorld (back when Steve Jobs would keynote) in anticipation as press, users and evangelists banter back and forth about will or won't be announced at the event. For the second year in a row, I'll be there, after what was no doubt one of the more enjoyable technology events for me last year.
  • CONVINCE & CONVERT  |  SATURDAY, SEPTEMBER 7, 2013
    [Marketing] The 1 App Every NFL Fan Needs
    'The future of marketing (and business) is solving customer problems succinctly and effectively. tweet this ) Actually, that’s always been the point of marketing and business, but evolutions in commerce thinking and consumer technology have made solving problems easier and smarter than ever. This, of course, is the whole point of Youtility, my new book about truly helpful marketing. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. It’s called the GameGuy app.
  • THE RELATIONSHIP ECONOMY  |  SUNDAY, JUNE 6, 2010
    [Marketing] Social Media True Value Calculation
    true value calculator would, in fact, be better for business because it improves business intelligence shifting opportunities to meet true market demand. A true value calculator would not eliminate markets, it would liberate the true demand of a market. And And if that is not enough, consider the 100,000:1 market leverage that the trade in social currencies could have over financial currencies. His clients are mostly from the aerospace, higher education, finance, and diverse corporate marketing concerns. Let me explain. The flawed calculation.
  • TWIST IMAGE  |  WEDNESDAY, NOVEMBER 17, 2010
    [Marketing] Brands Cannot Be Human
    What makes this so interesting (and scary for marketers) is that human beings are like snowflakes in that no two are alike. My Digital Marketing Blog will look nothing like your Digital Marketing Blog. digital marketing blog. Can brands be human? Can brands be more human? People tend to shrug their shoulders, roll their eyes or simply get freaked out at the slightest thought of making something that is not like us "human" (if you don't believe me, watch science fiction movies like A.I. or Blade Runner ). What is a brand? Enter Madison Avenue. And buy it. Lots of it.
  • ADAM SHERK  |  THURSDAY, OCTOBER 8, 2009
    [Marketing] The Most Common Causes of Duplicate Content on News Media Sites
    Conduct a comprehensive SEO site audit to identify CMS and site architecture issues (as well as editorial and marketing issues). The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? Appending tracking codes to URLs (e.g. ?xid=rss xid=rss or ?cid=top-stories)
  • DIGIGEN  |  MONDAY, MAY 10, 2010
    [Marketing] The Argument for Embedding of Content into Twitter
    It occurred to me that perhaps Twitter should be doing the reverse and allowing its users to embed content into tweets. The reason I believe this is important is that Twitter is a place of links away from its site, people use desktop clients to access it, they use mobile apps, most of which aren’t owned or managed by Twitter. Therefore, infact over time does Twitter become a non-entity, simple a technology that is used to communicate rather than a destination for conversation and content. It seems a smart move to me. This is the answer. Dan on A New Focus on Social Business Strategy.
  • FIREBELLY  |  TUESDAY, AUGUST 24, 2010
    [Marketing] YouTube Tuesday: Checking In With Facebook Places
    Digitalia | Indianapolis Social Media Marketing « Firebelly at Blog Indiana | Main | 5 Helpful Facebook Places for Business Articles » August 24, 2010 YouTube Tuesday: Checking In With Facebook Places People are calling it a FourSquare killer. Chad Richards is Social Marketing Manger at Firebelly Marketing, a social media marketing agency. People are calling it a Facebook killer (due to privacy concerns). Im not calling it anything until Ive spent more time with it. In the meantime, here is Facebooks official video about the new Facebook Places.
  • FIREBELLY  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Marketing] Twitter announces #NewTwitter
    Digitalia | Indianapolis Social Media Marketing « Flickr Friday: The Content Grid | Main | Branding Outside The Box » September 15, 2010 Twitter announces #NewTwitter Last night Twitter announced that it was rolling out several new changes to its web interface - incorporating many aspects of existing 3rd party applications such as Seesmic and Tweetdeck. Twitter also released this great little video about the upcoming changes: Chad Richards is Social Marketing Manager at Firebelly Marketing, a  social media marketing agency. Please try again.
  • BRASS TACK THINKING  |  TUESDAY, OCTOBER 5, 2010
    [Marketing] 4 Ways To Give Legs To Your Presentations
    Here’s the one I’m doing at Inbound Marketing Summit this week in Boston. Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives 4 Ways To Give Legs To Your Presentations October 5, 2010 | by Amber Naslund View Comments I love the TED conference and everything it stands for. If you haven’t gotten lost down the rabbit hole of the TED talks, you haven’t lived. TED-heads, share some of your favorites in the comments?). Their whole premise is Ideas Worth Spreading. angle.
  • ONLINE COMMUNITY STRATEGIST  |  WEDNESDAY, DECEMBER 16, 2009
    [Marketing] Welcome, Mashable Readers
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Welcome, Mashable Readers December 17, 2009 in Community Building | Tags: leah betancourt , mashable , user engagement I’ve noticed a spike in traffic that has likely stemmed from this Mashable article on Community Engagement, where I am quoted heavily throughout. Many thanks to Leah Betancourt for interviewing me for her most insightful article. hope you’ll find something you like. Attitude is everything. Serious swagger!
  • WAXING UNLYRICAL  |  TUESDAY, DECEMBER 13, 2011
    [Marketing] What the #measurePR Community Thinks of 2012
    Jen Zingsheim  is Vice President of Products and Services for CustomScoop , driving product development plans to better meet the needs of public relations and marketing professionals. Jen Zingsheim guest-moderated last week’s #measurepr chat and provided the following recap and transcript. The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. New trends? Saying goodbye to bad habits? Any goals?”. Alexa and SeoMoz also were mentioned.
  • WAXING UNLYRICAL  |  MONDAY, JUNE 20, 2011
    [Marketing] Costa Coffee: Why Isn’t Twitter Brewing?
    Sanjiva Persad is a London-based social media marketer and copywriter who specialises in helping small businesses build their brand online. What, no Twitter? few months ago, I read a great blog post by Ray Grieselhuber on the Ginzametrics blog about Trader Joe’s, and the fact that they, a major grocery chain, didn’t have an official presence on Twitter. It seemed baffling, and Ray did an excellent job of identifying the benefits of having an official Twitter presence. It made me think about the largest company in the UK without a Twitter account. And that’s it.
  • SOCIAL WAYNE  |  SATURDAY, MAY 25, 2013
    [Marketing] Report: Google to Fund, Develop Wireless Networks in Africa
    'In an article from the Wall Street Journal it reports that Google is planning to fund,and develop wireless networks in emerging markets such as Africa. We’ll see a new wave of innovation from those emerging markets as more people will have access. GOOG -1.07% is deep into a multipronged effort to build and help run wireless networks in emerging markets as part of a plan to connect a billion or more new people to the Internet. think this a great move for Google and also will be very beneficial for the communities in Africa to grow and connect. Google Inc.
  • VIPER CHILL  |  SATURDAY, SEPTEMBER 3, 2011
    [Marketing] It’s Here.
    Many of you have seen the case studies of marketers – who clearly already know what they’re doing – building another successful website. There’s more documentation on ‘how to make money online’ than most subjects out there, yet I can safely say that 99% of people who try to replace their offline income fail to do so. Inspiring? Without a doubt. But obviously there’s still something missing. For a long time I wondered what it would take to fill that gap. Then the answer came to me. Or rather, she did. How’s that for an introduction?
  • BRASS TACK THINKING  |  THURSDAY, SEPTEMBER 15, 2011
    [Marketing] A NOW Revolution Success: Building A Corporate Blogging Team
    Today’s guest post is from Jenny Jobring, a social media marketer based in Barcelona. When I entered, the team was investing heavily in building a troop of professional online marketers that would help taking the company to the next level. Originally born in Stockholm, Sweden she moved to Barcelona 4 years ago and has since then collaborated with with various international companies on social media strategies and implementation. Here she shares with us her real world application of the concepts from The NOW Revolution! Moving Fast. Building The Team. Who are they?
  • DIVA MARKETING BLOG  |  THURSDAY, SEPTEMBER 15, 2011
    [Marketing] More Tips To Rock Customer Care
    Aimee Lucas !  " Becky chose the winner from comments dropped on her Diva Marketing   interview post. Drum beat please. the winner of Becky Carroll's awesome book The Hidden Power of Your Customer is. Great interview check it out!). Aimee's comment rocks it out the most!" - Becky Carroll. My thanks to everyone who particiapted. Meeting new people via social media is what makes this world rock for me. love hearing people's stories. When I reached out to Aimee I learned that she had a vested interested in customers rock. asked Aimee if she would share some ideas with us. Thanks Aimee.
  • BRASS TACK THINKING  |  WEDNESDAY, JUNE 23, 2010
    [Marketing] Getting Organized with Evernote
    link] Storytelling Social Media Marketing PR Business & Technology Curated Stories June 23, 2010 [.] Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Getting Organized with Evernote June 23, 2010 | by Amber Naslund View Comments I heart Evernote. I’ve mentioned that more than once, and because of my unnatural affection for an application, I presume that everyone has discovered its wonderful-ness. Yeah, you can take notes with it, that’s easy. I’m just a fan.)
  • SOSHABLE  |  MONDAY, SEPTEMBER 26, 2011
    [Marketing] What about Company and Branded Facebook Pages? Back to the drawing board!
    Having said that, it’s clear that all Social Media Marketers need to go back to the drawing board, it’s important to find out what we need to adjust, change or add to our Social Media strategies. There’s quite a few articles out there about how all of these changes go down but it’s hard to understand how they will affect marketers and Social Media managers… so here’s my thoughts: a) “Top Stories” vs. recent stories: Just before the announcement of the upcoming changes for Facebook we saw changes on our main feed.
  • GAURAVONOMICS  |  THURSDAY, AUGUST 5, 2010
    [Marketing] Four Reasons Why Gamers Cheat: How to Design Social Games to.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « New York Times Story on Delhi Traffic Police’s Big Brother Facebook Initiative From Design Thinking to Game Thinking » Four Reasons Why Gamers Cheat: How to Design Social Games to Optimize Cheating? Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again!
  • NET-SAVVY EXECUTIVE  |  THURSDAY, OCTOBER 27, 2011
    [Marketing] An Easy Request for Listening Vendors
    It involves very little effort on your part, and there's free marketing in it for you. Is your company in the listening business? Monitoring, measuring, analyzing social media? Using your own technology (not third party tools)? have a simple request for you. Ready? I'm in the process of turning my database of listening companies, which I've compiled over the last five years, into an online reference for everybody. Since the killer part of my earlier research projects was writing descriptions of every company, I'm letting you write your own, this time. The directory goes live next week.
  • CONVERSTATIONS  |  FRIDAY, DECEMBER 30, 2011
    [Marketing] Top Posts on ConverStations in 2011
    Content Marketing Examples of Home Depot. It’s often fun looking back in reflection. Personally, 2011 was my best ever (good timing after 2010 ). Professionally, Dialing 8 launched softly and we’re ready for a fantastic 2012. Here are the “best” posts of 2011: A “Peak” Into a Life in Love. Why and How I Use Twitter. Social Media ROI: What Are You Counting On? . 10 Legit Ways to Gain a Fast Friend Following on Twitter. Facebook vs. Google+ (Let’s Move On). Spokes on a Social Media Dial: Spheres of Influence. Things About Your Intended Audience.
  • CONVERSTATIONS  |  SUNDAY, OCTOBER 31, 2010
    [Marketing] Reflections and Reviews of Octobers Gone By
    Pipping the Ace" in Content Marketing - Not here-here-here-here-all over the place. At the turn of the calendar, let's revisit some posts from this and past Octobers: October 2010. Should Every Business Blog? Could every business blog? You bet. Should they? It depends on their motivation and method of operation. The Bookstore Lesson (Day 12) - The favorite lesson of many I work with - and my favorite too. Join us? Hello, Are You My Next Blog Post?" - A business owner was struggling about what to write about on his blog. His answer was right there above his hip pocket. Right there.
  • TWIST IMAGE  |  THURSDAY, NOVEMBER 1, 2012
    [Marketing] Is The iPad The New TV?
    " Then, Marketing Charts published a news item today titled, Smartphones Work Round The Clock, Tablets Come Out At Night. The bigger question (and one that isn't answered in the two research reports that the Marketing Charts news items sites) is this: how is increased tablet use at night either interacting with TV or replacing it? marketing charts. I've been noticing a new media habit emerge. It could be an episode of Charlie Rose , but it could also be something a little more mindless like American Pickers. Just sit back and let some content wash over me. iphone.
  • THE WAY OF THE WEB  |  TUESDAY, AUGUST 2, 2011
    [Marketing] Apologies to 140char.com RSS subscribers…
    So I will be redirecting that feed to become any posts on here that are in the microblogging category – but if you’d rather get full coverage of writing/journalism, digital marketing, and online businesses/freelancing in addition to Twitter, Plurk, Identi.ca Apologies to everyone seeing this who previously subscribed to 140char.com’s RSS feed. Oooops. etc, then please do feel free to switch to the full TheWayoftheWeb feed. Uncategorized 140char.com oops rss
  • NOWSOURCING  |  WEDNESDAY, JUNE 13, 2012
    [Marketing] What it Means to Build a Tribe: A Fan’s Story
    There is most definitely a right way and a wrong way to leverage social media, content and personality marketing for business purposes. That’s ultimately the thread that defines the very fine line that separates general spamming from effective marketing – at least within the context of search, social and related channels. Seth Godin would be proud. After years of building a loyal tribe on NowSourcing, I had the pleasure of speaking with a long time tribal member, Peter Egan  of EganMedical.com. series on DVD, know what pwned means or understand why a lol cat is funny.
  • GET SOCIAL PR  |  MONDAY, JULY 12, 2010
    [Marketing] When Customer Service Fails the Customer
    Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Johnson When Customer Service Fails the Customer July 12, 2010 Consumer Public Relations on the Ground Although this blog is primarily about social media and public relations issues, from time to time, I get a thorn in my butt about customer service. After all, customer service is the front line of public relations for any company. It’s where those relationships with a company are either formed or fragmented. In my case, the relationship came to a screeching halt. Grinding brakes are never a pretty sound. He refused.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, SEPTEMBER 22, 2011
    [Marketing] Will Facebook Really Revolutionize Social Media?
    They were the market leader at the time. But somehow I think that if you are the market leader, then you probably ought not to change too much. Any time you hear someone say they are going to revolutionize something, what do you think about? Do you think they are really going to start a revolution or do you think they are just blowing smoke? Keep in mind, we’re talking about Facebook here. The world is anxiously awaiting Facebook’s announcement, which is supposed to happen today. But I thought Facebook already revolutionized social media. Real-time friend activity.
  • WEB METRICS GURU  |  FRIDAY, AUGUST 20, 2010
    [Marketing] Facebook Places & Web Journal August 15th – 19th, 2010
    If you are a marketer, this announcement demonstrates that location-based social networks are transforming from a trend into a mainstream feature of social networking. It is likely that Facebook will launch many other marketing opportunities for Businesses on Facebook places in the future, so it is important to go ahead and claim your location now. Maybe that’s why FourSquare got more new signups – guessing that is.  In any case, as we start tracking objects the way we track bits of data on a website – again, the ROI problem will be solved. So what is? 
  • WEB METRICS GURU  |  SUNDAY, MARCH 6, 2011
    [Marketing] Two types of Influencers
    By the way, to illustrate this point, Seth Godin is considered extremely influential in marketing – his blog is very well read and he has written several books, yet he doesn’t tweet at all or accept comments on his blog, last I looked and his Klout score is 46 today. I am finding, more and more there is a possibly unreconciled confusion between digital influencers and subjective influence as understood by more traditional  folks used to thinking of influencers in a more journalistic way; both are entirely different and produced by different world. Nuff said. Influencer
  • MICRO PERSUASION  |  TUESDAY, JUNE 29, 2010
    [Marketing] Why YouTube Caps Videos to 10 Minutes - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 29 Jun 2009 Why YouTube Caps Videos to 10 Minutes Now that I am (finally) doing more with video, I was surprised to learn that YouTube limits uploads to 10 minutes. The irony is they recently doubled the file size to two gigs. So if they dont care about storage, why cap us at 10 minutes? Any longer and its not so snackable.
  • MICRO PERSUASION  |  SATURDAY, JULY 3, 2010
    [Marketing] Friendfeed Brings "Best of Day" to Lists, Helps You Spot Trends.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 3 Jul 2009 Friendfeed Brings "Best of Day" to Lists, Helps You Spot Trends from Friends Click here to download: Friendfeed_Brings_Best_of_Day_.zip zip (756 KB) One of my favorite Friendfeed features is called "Best of Day." I use it all the time to hone in on the most liked/commented conversations. James, you bet.
  • MICRO PERSUASION  |  THURSDAY, JULY 8, 2010
    [Marketing] Video Interview: The Posterous Team on their Vision, Strategy and.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 8 Jul 2009 Video Interview: The Posterous Team on their Vision, Strategy and Growth via youtube.com In this video I talk to co-founders Sachin Agarwal and Garry Tan about the vision, strategy and growth of Posterous (traffic is up 20-50% every month). Glad to hear about the iPhone application. yep, these guys are amazing.
  • MICRO PERSUASION  |  SATURDAY, JULY 10, 2010
    [Marketing] Conversation of the Day: Is Twitter "Awful?" - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 10 Jul 2009 Conversation of the Day: Is Twitter "Awful?" Heres an Interesting discussion found on Friendfeed - a perspective (not mine) on why Twitter is awful. The reasons, says the writer, is that its substantiveless, turning into MySpace, confusing and infected by celebrities. More below in the embed or here. Wake up.
  • ARI HERZOG  |  FRIDAY, OCTOBER 15, 2010
    [Marketing] How EzineArticles Asked Me to Follow
    I am accustomed to receiving cut-and-paste email marketing pitches, and I frequently see email messages with postscripts about asking me to follow so and so on Twitter — but reading an email message devoted to following a Twitter user is a first… Hi Ari, As an EzineArticles Expert Author and Twitter user, you’re in a great position to combine article writing and social networking to expand your readership. Beyond that, you have 100 useful tidbits of article writing and marketing knowledge waiting for you every month through the EzineArticles Twitter account.
  • ARI HERZOG  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Marketing] Why I Changed My LinkedIn Summary
    Here is the old: Public policy and communications professional with experience in public administration, constituent relations, writing, speaking presentations, policy analysis, and social media marketing. In the years since, I’ve gained experience in external/internal communications, public administration and policy development, and web content creation, with strengths in facilitating marketing, communications, and relationship building. It’s smart to rewrite your summary once in a while to ensure it accurately reflects you. Mine wasn’t up to par.
  • ARI HERZOG  |  THURSDAY, SEPTEMBER 16, 2010
    [Marketing] Take a Break From Blogging
    Related posts: Strategies and Tips on Social Media and Online Marketing — To What End Should This Blogging Trend Continue? If you are writing a new blog post, stop it. Take a break. Your unfinished post will be there when you return. Your fans will be there, too. Breathe. Remind yourself why you created the blog. Ensure the blog is tied to your mission. Remember why people read what you write. Remember what they write when they add comments. Read the unfinished post again. Don’t publish it yet. Breathe again. Then… when you’re ready, escape. Everyone escapes.
  • THE RELATIONSHIP ECONOMY  |  SATURDAY, JUNE 26, 2010
    [Marketing] Group Buying of Aircraft?
    Ditch the gatekeeper, axe the marketers, lose the spam. His clients are mostly from the aerospace, higher education, finance, and diverse corporate marketing concerns. “Group Buying” was an idea that first surfaced during the “dot com” boom and ultimately failed to build any momentum. The idea is again gaining popularity in the era of social media where scalability can be introduced as aggregation cost diminish on applications such as Facebook and Twitter. Why can’t there be one cell phone store where I can buy anything for any mobile device? Product Networks? Why not air travel?
  • SOSHABLE  |  TUESDAY, FEBRUARY 5, 2013
    [Marketing] Teaching and Learning #AutoMarketing this Week at #DMSC and #NADA2013
    Sure, there’s fun that is to be had at these events, but the real goal is to learn the latest and greatest offerings in the industry, the state of how the manufacturers are positioned for the year, and the best practices in the ever changing world of this robust industry, particularly when it comes to marketing. It starts off with the Digital Marketing Strategies Conference by First Class Educators and PCG. It’s that time of year again. The annual meeting of the minds in the automotive industry descend on Orlando for a week of fun and frolic. Not really.
  • FRESHNETWORKS   |  WEDNESDAY, MAY 5, 2010
    [Marketing] Facebook for financial services?
    have been to funerals with a lot of people but that does not make it a good place to market. Image by DavidDMuir via Flickr. Over the past few months, I have consulted with around 20 banking and financial organisations, and I have got “under the skin” of their frustrations with, and their aspirations for, the untamed beast that is social media. In this series of posts I will outline the opportunities for financial institutions when entering into an online dialogue with customers in a risk-averse industry. It can help, of course, but the benefits are usually overstated.
  • KIKOLANI  |  MONDAY, OCTOBER 29, 2012
    [Marketing] 9 Social Media Tools Every Blogger Needs To Know About
    Social Media Marketing Best Practice. This is a guest post by Siv Rauv. Are you feeling overwhelmed by social media? As a blogger, you have to wear several different hats, from creating good quality blog post to trying to spread the word for your blog and connecting with others. This is where social media tools can help. Not only do these increase the efficiency of your social media efforts, using a combination of the best tools often results in higher returns from social media. From my own personal experience, here are the top 9 social media tools every blogger needs to know about.
  • TWIST IMAGE  |  MONDAY, JANUARY 24, 2011
    [Marketing] Good Old Fashioned Values
    marketing agency. marketing strategy. If we use our traditional values in this now-digital world, we're going to fall behind. faster. have the pleasure of speaking in front of audiences that are both large and small all over the world. This gives me a very unique perspective. In your day to day work, if your client does not agree with your strategy and direction (or/and if they think you're simply crazy for suggesting it), more often than not their shaking of their heads is going to send you back to the drawing board. " and/or "why would anyone do this?" rapidly.
  • SOCIAL EMAIL MARKETING  |  TUESDAY, JUNE 14, 2011
    [Marketing] First Social Media Training Workshop Program by Red Chair Group in Europe
    Olivier Blanchard, author of the book ‘Social Media ROI’ and marketing expert with several years of experience in social media in large companies will deliver a full training programme. The second edition of the Social Media Day in Belgium will take place in Antwerp on June 30, 2011. There are no. Industry news
  • LOUIS GRAY  |  MONDAY, FEBRUARY 7, 2011
    [Marketing] knowabout.it: For The Links You Might Have Missed
    Disclosure: I am VP of Marketing at my6sense , a service focused on providing personally relevant items from your social and news streams. Solving the information overload problem in the fast-moving world of social media is an incredible task - one that seems to be increasing as we take on more networks, more followers and more places to get impacted, from our PCs to tablets and mobile phones. Even the most focused among us can't get to every great link that gets passed to us from friends, which is why the "news will find me" strategy of years past simply doesn't pass muster any more.
  • SOCIALNOMICS  |  FRIDAY, SEPTEMBER 5, 2014
    [Marketing] How to Make Social Media Interesting for Niche Companies
    You have to establish yourself and your company’s voice in the online arena/digital market as well as the general market. 'We’ve all heard about the supposed miracles social media can work for a company, the statics support the hype with 87% of SME’s claiming social media has helped their business. But in reality is social media applicable for every business type? Various companies have managed and by following a few simple principles most companies can create exciting content no matter what product/service they offer. Rule number one, is that you’ve got to have fun.
  • TWIST IMAGE  |  MONDAY, APRIL 4, 2011
    [Marketing] Free Content Is Killing Media (And Advertising)
    We have to be ready to accept that the marketing platforms are changing at a rapid pace and that the old ways of clunking media and advertising along may well be reaching its end in terms of captivating the digital channels (Web, mobile and touch). What will truly move marketing, communications, advertising and media forward is rapid innovation (err. If people (this includes you) don't start paying for content, we will see a lot of key media outlets go away. and this includes the digital ones. That was the message yesterday delivered in the Newsweek article, Save The Media! media.
  • ONLINE COMMUNITY STRATEGIST  |  THURSDAY, DECEMBER 24, 2009
    [Marketing] My one prediction for 2010: Access denied « Online Community.
    They’ve learned that it is an important strategy and that social media must become a huge part of their overall marketing and PR efforts. People in Sales and Marketing should be allowed access as social media marketing and outreach provides tremendous increased revenue potential with literally zero cost to the company. shared my thoughts on this over on SiliconAngle, where I am a contributing writer and decided to cross-post for you. So, have a read and tell me what you think. don’t have a list of ten predictions. don’t even have five. Great. del.icio.us
  • ARI HERZOG  |  WEDNESDAY, AUGUST 8, 2012
    [Marketing] When You Want to Be Your Own Boss
    When he's not blogging, Ari helps brands improve their digital media marketing. August 6, 2012 marks the date when Peter Kim and Todd Defren announced their freedom. Peter went first. I’m a free agent goo.gl/fb/17Xh6. fb/17Xh6. — Peter Kim (@peterkim) August 6, 2012. He explained he wanted to leave the corporate world as an employee and gain productivity as a freelancer. Peter elaborated that companies are not creating value as much as capturing value, citing, for instance, the recent acquisition of Buddy Media by Salesforce. Todd went next. NeOqtS. Please RT! Got a question?
  • SOCIALFISH  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Marketing] How to Lead Your Social Organization
    From membership, communications and marketing, to education, conferences, government relations and publications, the social web touches everything. Are you an association CEO or Executive Director? Your staff, your members, and your allies (not to mention your competitors) are all discovering new, exciting ways to apply social media to their work. As a leader in your organization, it’s up to you to untangle the threads and help everyone make sense of this new way of working. And that’s no easy feat. That makes it all worthwhile. This is how. That takes vision and commitment.
  • SOCIALNOMICS  |  WEDNESDAY, JULY 3, 2013
    [Marketing] 5 Ways to Build Your Brand on Instagram
    Underneath is a powerful marketing machine if harnessed correctly. Hashtags help brands enter the conversation and get a little free marketing, but make sure to use both brand-specific as well as generic hashtags to reach as wide an audience as possible. 'Instagram is billed as the fun and quirky way to share photos, but don’t let it’s playful exterior fool you. Instagram’s popularity is growing everyday as the site currently hosts 130 million monthly active users with 45 million photos and one billion likes shared per day. Hashtag It. Not sure what hashtag to use? Get Personal.
  • KIKOLANI  |  FRIDAY, JULY 6, 2012
    [Marketing] Fetching Friday – Resources Mashup & Midnight Sun Iceland
    Define and Align: A Manageable Content and Social Media Marketing Process – An 8 step content marketing process from analyzing the social climate to measuring results. Top-Notch Industry Conferences No Marketer Should Miss – Find the best marketing conferences and events to attend, and learn what makes them so great! 21 Internet Marketing Stats That Will Blow Your Mind – Peruse through some seriously shocking marketing data and statistics. The Resources Mashup. Blogging / Content. Business / Career. Freelancing. Here’s how.
  • DANNY BROWN  |  SUNDAY, AUGUST 15, 2010
    [Marketing] What Posterous Could Learn from Gravity Forms About Service.
    They’ll defend you; market for you; endorse you; and be your voice where you might not currently have a presence. Marketing might sell a product, but service is the gold that repeat sales come from. For example, I am not a marketer (per se), so blogging about marketing has little place on my main web site. But I often jot down a few notes about marketing on my Posterous site. Share 1 save Customers and employees are your two most important ingredients in a successful business. Without one, you can’t have the other. If you look after them.
  • LOUIS GRAY  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Marketing] HDS Acquires Network Storage Player BlueArc
    The deal, an all cash transaction, closes a chapter in my own work history, for as many of you know, I spent 8 1/2 years at the startup on the marketing side, from our initial first customer shipments back in early 2001, through being a key part of the team that readied the company for its first attempt to enter the public markets, back in 2007. For those who watch the storage networking market closely, with the most popular term being "Big Data" these days, BlueArc's relationship with HDS seemed like it had a high chance to become a marriage for a number of years. billion.
  • KIKOLANI  |  THURSDAY, APRIL 7, 2011
    [Marketing] Fetching Friday – Resources Mashup & Chicago Lightning
    Making Money Online / Marketing / Online Business. 2011 social media marketing industry report – the third annual report on everything you need to understand about using social media for marketing. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Personal Development / Productivity.
  • CONVINCE & CONVERT  |  WEDNESDAY, JUNE 27, 2012
    [Marketing] The Power of Listening
    Eric Boggs is the Founder & CEO of ">Argyle Social , a venture-backed social media marketing software provider based in Durham, NC. He leads Argyle in its mission to help marketers drive meaningful business outcomes through social media marketing. He’d kill us if he had the chance. This ominous phrase lies at the center of the plot in Francis Ford Coppola’s brilliant 1974 thriller “The Conversation”. The film tells a story about listening. Gene Hackman plays Harry Caul – a surveillance expert with a unique ability to record private conversations.
  • GAURAVONOMICS  |  WEDNESDAY, AUGUST 25, 2010
    [Marketing] Mail Today Story on Identity Theft on Facebook, Orkut and Twitter.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Branded Social Entertainment in India: Online Talent Hunt Contests and Reality Shows Hindu Story on Mobile Marketing in India » Mail Today Story on Identity Theft on Facebook, Orkut and Twitter Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again!
  • MINDJUMPERS  |  WEDNESDAY, JUNE 30, 2010
    [Marketing] Improve Organizational Efficiency via Social Media-Part II
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved Since being a social media agency it makes good sense that we work socially, also with our clients. Leave a Reply Click here to cancel reply.
  • ENGAGE  |  FRIDAY, JUNE 13, 2014
    [Marketing] Step into the Light: Why You Must Be Measuring Your Content’s Performance
    If you are a marketer who is responsible for delivering on business objectives (yes, I’m talking to you) the game has changed. Gone are the days of “we don’t know which half of our marketing/advertising is working.” Measure the results of what you’re putting into the market, and you will be able to improve on those results. 'I recently attended a roundtable discussion for in-house agency creatives who work with internal stakeholders on content creation. The content creation process is unique to every company but there were some facts that surprised—and disturbed—me.
  • SPIN SUCKS  |  FRIDAY, AUGUST 19, 2011
    [Marketing] Gin and Topics: Latkes, Drugs, and Swear Words
    P.S. I haven’t had much time to talk about this this week, with lots of our team out on vacation, but I’m really excited for Marcus Sheridan’s part two inbound marketing webinar next week. Well, Google bought Motorola Mobility this week, in an attempt to even further their Global Domination. I* am supposed to achieve Global Domination (it is, after all, my initials). But I do much better when I have someone in my front view that I need to catch. So don’t you worry. Global Domination will be mine in the next 10 years. First come, first served. Here you go… 5.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, JULY 3, 2014
    [Marketing] One Idea For Metrics Analysis
    There’s a reason marketers haven’t been replaced by algorithms:  It’s up to you and your brain to turn these metrics into actual insights.” “ There’s a reason marketers haven’t been replaced by algorithms:  It’s up to you and your brain to turn these metrics into actual insights.” ” The reason why algorithms can’t really do a good job of marketing is the same reason you’ll see those boxes at the bottom of forms asking you to put in letters or numbers that look goofy. am impressed.
  • TWIST IMAGE  |  THURSDAY, NOVEMBER 4, 2010
    [Marketing] Is Twitter Killing You?
    Personally, I've heard this about myself in the Marketing industry (if people only knew how much of my day and night is spent working on growing the business of our clients at Twist Image ). marketing industry. Sometimes the worst thing that can happen to you is becoming wildly successful. Many people fail to realize the time, energy and effort it takes to be successful in Social Media. It's true that you can definitely reap the rewards of that success, but it's also true that sometimes being too successful can become overbearing and unmanageable. That they are a one-person army.
  • JEFF ESPOSITO  |  SUNDAY, OCTOBER 10, 2010
    [Marketing] Social Media ROI
    Social Marketing ROI – Yes, You Can! I saw this presentation the other day and it is really useful for folks trying to determine the ROI of social media. View more presentations from Paul Gillin.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, DECEMBER 10, 2010
    [Marketing] SIGMA’s Fifth Gear Analytics Blog Joins Social Media Informer.
    Earlier this week, we announced that Fifth Gear Analytics Blog is newly featured at the B2B Marketing Zone, a content repository for blogs and articles surrounding the B2B marketplace. We are also please to announce we have been invited to participate with the Social Media Informer as well. Social Media Informer strives to deliver high quality content related to social media for business and delivers it through this Topic Hub in a way that is organized and easy to navigate
  • CONVINCE & CONVERT  |  WEDNESDAY, MAY 14, 2014
    [Marketing] Does Facebook Anonymous Login Encourage Brand Trust?
    'Image via Facebook As a digital strategist at Janrain , a social sign-in company, I wanted to focus on the two major announcements related to marketing with social login and social data: 1. Line by Line Controls:  The ability for users allow or disallow individual permissions at the point of authorization (rather than all or nothing) What do these changes mean for marketers? Now, Facebook has raised the bar for marketers to create value to their online audience. Is anonymous login good for marketers? There is a clear value for marketers, too.
  • MINDJUMPERS  |  TUESDAY, AUGUST 24, 2010
    [Marketing] YouTube Launches Charts of Top Videos
    Furthermore, the most popular videos can function as an inspiration for marketers, among others, to think in new ways and create new ideas. Youtube Makes Interactive Gallery Tags: Social Media , Viral video , Youtube , YouTube blog , YouTube Charts , youtube video Posted in Marketing & Communication , Social Network Leave a Reply Click here to cancel reply. The purpose by making this new feature is to keep the users updated on which videos that are trending at the moment, which videos are all-time classics, how videos stack up against one another etc. Where do I go?
  • BRASS TACK THINKING  |  TUESDAY, AUGUST 3, 2010
    [Marketing] Offer or Sell?
    Just stopped the presses on our weekly wrap-up at Savvy B2B Marketing to make sure this made the list of our top picks of the week. Thanks for commenting, and for including us at Savvy B2B Marketing! link] Mission-Driven Admissions « Building Marketing Strategies [.] There have been many really good posts and articles written to describe how the market is [.] Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Offer or Sell? One is about pull, the other push.
  • WEB METRICS GURU  |  SUNDAY, NOVEMBER 14, 2010
    [Marketing] In one week – Monitoring Social Media London #MSM10
    The book will explain what’s needed to set up effective monitoring for different industry segments, including Branding, Marketing, Public Relations , Sales and Advertising. Speaking in London a week from today (actually I’ll be in London from this Saturday till the following Sunday, November 28th, with a short trip to Oslo, Norway and another to Brussels).  As I’m a speaker at this event, anyone who wishes to attend can get a 10% discount by applying the code SPKR10. Meanwhile, I’m busy writing my book which is coming together nicely. 
  • VIPER CHILL  |  MONDAY, OCTOBER 19, 2009
    [Marketing] ViperChill is Back, Baby!
    At the time I was really passionate about internet marketing and SEO, so as anyone with half a brain would recommend, that’s what I blogged about. You should not read this website if you’re looking for the same, short, generic articles on marketing you’ll find elsewhere. Whether that is an affiliate marketing empire, a blog, or a niche site on Siamese cats (which is what someone I met recently is doing). Home What the F ? Cloud Living Say "Hi!" You are here: ViperChill » ViperChill » ViperChill is Back, Baby! ViperChill is Back, Baby!
  • STAY N' ALIVE  |  THURSDAY, JUNE 13, 2013
    [Marketing] The Fight for #Conversation - Will There be a Migration From Twitter?
    'There''s no doubt that Facebook launching hashtags is a big thing, especially for marketers, but I think for users too. Now you can add a simple keyword prefaced by a pound sign (#) to any post or comment and immediately let others click and see the entire conversation around that particular keyword. This is really what defined Twitter - it was the ability to have organized conversations through hashtags that made Twitter a breeding ground for conversation. On Twitter I know of many that use hashtags to start large conversations and bring attention to a particular topic. Events.
  • DIGIGEN  |  SUNDAY, JULY 18, 2010
    [Marketing] Pixel Bender Displacement Map
    wouldn’t like to comment. However, this app/map is pretty damn cool so I am going to just drop it in here with the embed code and let it do the talking. Pixel Bender Displacement Map Fakes 3D Effect – wonderfl build flash online Posted in cool stuff blog comments powered by Disqus « Business Card Throwing: How To Kill Those Social Media Gurus A New Focus on Social Business Strategy. Dan on A New Focus on Social Business Strategy. Powered by WordPress and Hybrid
  • CONVINCE & CONVERT  |  SUNDAY, JUNE 2, 2013
    [Marketing] Social Media is a Terrible Ecommerce Tactic – or is it?
    But the challenge for social media—and for word of mouth marketing—is that they are inherently additive pieces of the conversion funnel, rather than causative. The trick is proving it, which is why I very much recommend that website owners utilize the “ Assisted Conversions ” feature of Google Analytics (or similar functionality from another analytics platform) to better understand the entirety of the funnel and the evermore complicated interplay between the panoply of digital marketing and offline channels. The results were shocking. that would be a viable hypothesis.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Marketing] Personal Knowledge Management
    Then there are course strategy pages for specific analysis ( e.g.,Assessing Global Markets ) that leads students through the kinds of questions which help them understand how to find the information they need. Personal Knowledge Management : Who, What, Why, When, Where, How? Jason Frand and Carol Hixon. December, 1999. Our students, who will spend most of their working lives in the 21 st century, will need to see the computer and related technologies as an extension of themselves, as a tool as important as the pencil or quill pen was for the last several hundred years. Why is PKM needed?
  • TWIST IMAGE  |  SUNDAY, APRIL 6, 2014
    [Marketing] The Perils Of Social Media
    He''s also the best-selling coauthor of Social Marketing To The Business Customer , the first book devoted exclusively to B2B social media communications. content marketing. digital marketing. marketing blogger. marketing podcast. social marketing to the business customer. 'Episode #404 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. first heard the voice of Eric Schwartzman over a decade ago as a contributor to the For Immediate Release podcast. But that''s not all. He''s also an entrepreneur. blogging.
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