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  • SMALL BUSINESS MAVERICKS  |  THURSDAY, OCTOBER 27, 2011
    [Marketing] How To Get Instant Credibility
    Then you start marketing. If you are a small business owner and trying to pave a path to your door for your customers to follow in getting to know you better and do business with you, then the one thing you should prioritize above everything else is writing a book. That’s right. Writing and publishing a book will give you instant credibility. Here’s why. When people hold something tangible in their hands, they know it’s real. When you have your name on the cover of a book, you become an instant authority. ” So become an author. It’s not easy.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, OCTOBER 25, 2011
    [Marketing] Blogger Integrates With Google+
    Blogging is still one of the most powerful online marketing tactics. Google has said from the beginning that it plans to integrate all of its services with Google+. Well, that integration is happening right now for Blogger, the Google blogging platform. I’ve kept it no secret that I’m a fan of WordPress on your own domain name, but there are still people who would rather use Blogger as a free blogging platform. Some of them even go so far as to map it to their own domain name. No guarantee, but I’d almost be willing to put money on it. Your guess is as good as mine.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, OCTOBER 12, 2011
    [Marketing] Is Your SEO A Long-Term Strategy?
    Most search marketers do it for the short term. When you plan your search engine optimization efforts, do you do it for the long term or the short term? Short-term SEO can be characterized by a list of do’s and don’ts on your search company’s list of best practices. They are essentially a list of things to do today so that your website ranks next month. But they don’t account for eventual search engine algorithm changes. They are essentially based on a follow-the-crowd mentality. Long-term SEO is different. How many times to do you want to build that website?
  • SMALL BUSINESS MAVERICKS  |  SATURDAY, OCTOBER 1, 2011
    [Marketing] Have You Activated Facebook Subscriptions Yet?
    Facebook is beginning to make smart improvements to its system now and these improvements allow small business owners to manage their Facebook marketing more intelligently. If you are using Facebook in any capacity as a small business owner – whether you have a personal Facebook profile or you have a Facebook page – then I’d encourage you to activate your Subscriptions. How do you do that and why should you? First, why should you? The reason you want to activate subscriptions is because it allows anyone to check out your updates without having to friend you.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, AUGUST 3, 2011
    [Marketing] PPC As Branding
    Being the top spender in your market segment may mean that you lose money on your advertising. For years, large companies like Coca-Cola, McDonald’s, and ExxonMobil have spent millions of dollars simply to maintain a positive impression in the media. They weren’t so much concerned with the coveted ROI on advertising campaigns as they were with branding themselves and achieving top-of-mind awareness. Are you looking for ROI or would you be happy with branding effects? If ROI is your main concern, then you have to think about your budget. Which is more important to you?
  • ENGAGING BRAND  |  THURSDAY, AUGUST 9, 2012
    [Marketing] Why Social Media Works for Small Business
    Well, for me it is a generative platform that allows an entrepreneur to innovate in a niche part of the market. more than large.generalised statement but one that I think 'in general' is true. Jonathan Zittrain in The Future of the Internet comments. The PC revolution.invited innovation by others. So too with the Internet. Both were generative". He goes on to add that the future is not generative but arguably one of sterile appliances tethered to a network of control). What is social media ? Well, it is a generative platform that allows people to innovate. . What is a small business ?
  • TWIST IMAGE  |  SATURDAY, MARCH 24, 2012
    [Marketing] Take A Breather
    Now, you might be asking yourself, "when did this marketing blog become a blog about mediation and anxiety?" That being said, I spent a few years volunteering for the non-profit organization called, NABS (National Advertising Benevolent Society) , and I can tell you - first hand - that burnout due to stress is a more-than-common by-product of being a professional marketer. marketing blog. marketing professional. Don't have time to relax? Anxiety, stress, panic. we all have varying degrees of it from life, don't we? have to say, it works amazingly well.
  • NOWSOURCING  |  SUNDAY, JANUARY 6, 2013
    [Marketing] Social Media “Lists” – Something Not To Be Overlooked
    So it is also a good marketing and promotion feature. One feature of social media, which has steadily been gaining traction lately, is the concept of “lists” Facebook has them, and so does Twitter. The latest social media site to begin lists is Stumbleupon , and it is changing the way I look at the site, and how I use it. Used properly, social media lists are extremely useful, yet it is amazing how many people overlook the feature, and / or not use it to their full advantage. Facebook. How do Lists benefit you on Facebook? Twitter. How do Lists benefit you on Twitter?
  • BRASS TACK THINKING  |  THURSDAY, AUGUST 19, 2010
    [Marketing] Social Media and Letting Off Steam
    Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Social Media and Letting Off Steam August 19, 2010 | by Amber Naslund View Comments We do so love our social media as a pressure relief valve. It’s given us the ability to pop off about whatever annoys us, and I’ve been guilty too. Get crappy customer service? Tweet it. Have a frustrating day? Let that Facebook status update have it. Laughing at yourself too much can have a similar effect. As with most things, it’s a balance.
  • SCOTT GOULD  |  FRIDAY, OCTOBER 8, 2010
    [Marketing] HTC Desire Review: The Digitall and the Digicool
    If you need a manual or guidance, then the product won’t last in today’s market -  a lesson I’ve learnt recently with Like Minds this month. I spent some time recently with the HTC Desire with my new reviewer hat on, not just wanting to say how I feel products are, but also how they affect our lives. Right now, I am using an old style phone, you know – the ones without predictive text, internet, and touch screens – and it is amazing to see how many habits I have picked up because I’ve been using the iPhone for two years. The Digitall and the Digicool.
  • TWIST IMAGE  |  FRIDAY, DECEMBER 14, 2012
    [Marketing] When The Future Comes Faster
    The truth is that we are at an amazing inflection point where exponential growth and advancements in technology are bringing things to market in a faster and more powerful way. Can you really say that technology does not touch the work that you do? We tend to see things in a linear fashion. It's human nature. When I speak like this, I'm often confronted by people with a quizzical look on their face. Technology can be confusing enough, but add in the notion of exponential growth, and it's enough to make a brain (or two) explode. Watch this. future. futurist. google. how to create a mind.
  • JEFF KORHAN  |  MONDAY, JUNE 28, 2010
    [Marketing] 10 Blog Commenting Strategies
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Personalize Your Small Business Marketing | Main | Facebook Tips for Better Engagement » June 28, 2010 10 Blog Commenting Strategies Here are 10 simple strategies that may help you to reach out and release your commenting genius.    And down below is a brief commentary on the value-added benefits of moving out of the shadows and sharing a few words on your favorite blogs.   1.   Say hello.    Expand your horizons.
  • IMAGINE YOUR REALITY  |  TUESDAY, MAY 7, 2013
    [Marketing] Get Big-Business Tools from Web-Based Software for your Small Business
    Some companies offer robust reporting tools, a holistic view of the state of a business, and can connect multiple functions like marketing, sales, project management and customer service. 'Running a small business isn’t easy, but there are new options that give small businesses more might. With web-based software solutions coming online every day, small businesses have more and more ways to manage its finances, grow its businesses, and reach its customers. Web-based software offers a compelling business case to small businesses, according to iPlanner.net. No more, no less. MarketWire.
  • IMAGINE YOUR REALITY  |  TUESDAY, APRIL 23, 2013
    [Marketing] Can Your Business Benefit from Celebrating More?
    What you can do, though, is use minor holidays and other celebrations as outreach tools to grow your business by building your customer base and supplementing your marketing plan. 'Note: This is a guest post from Melissa Ortiz: Meli has lived in six states in her 30+ years and prefers the Southwest, where snow doesn’t turn to slush and ruin good shoes. She is a lifestyle reporter for her local paper. was recently watching the film “I Hate Valentine’s Day” and I got thinking about small businesses. Sounds off-topic, right? Well, not so fast.
  • IMAGINE YOUR REALITY  |  WEDNESDAY, DECEMBER 5, 2012
    [Marketing] Your business is a living entity
    am establishing its boundaries and what it can do, even as I am providing a way to sustain it through activities that will support its life cycle both with clients and in the process of marketing. I don’t talk about my spirituality a lot on this blog, but I tend toward an animistic view of the universe and that includes thinking of businesses as living entities in their own right. Treating your business as a living entity can change how you approach business because you think of your actions in terms of how it would effect that living being. Blog business
  • IMAGINE YOUR REALITY  |  MONDAY, JUNE 11, 2012
    [Marketing] What businesses can learn from video games
    You need to be curious about your market, your customers, your competition, everything. I love playing video games. Right now I’m playing Metal Gear Solid 3 and Max Payne 3. It’s one of the activities I do to unwind from a busy business day, but it’s also one of those activities that I sometimes use to inspire my approach to business. What can businesses learn from video games? Be prepared. In a video game you have to be prepared. In business its the same. Being unprepared can be more costly to a business, because of what it can cost in time and income. Be curious.
  • IMAGINE YOUR REALITY  |  MONDAY, NOVEMBER 7, 2011
    [Marketing] How to recognize and change limiting beliefs
    This is a must have if you want to understand how to use Linkedin for networking, marketing, and sales. We all have them, but they can be well-hidden and sabotage us in our lives and businesses, when we least expect it. I’m referring to limiting beliefs. The other day, I realized I had a limiting belief that told me I could only make money if I was doing social media consulting. When I recognized this belief, I was startled and it made me see how I needed to make some changes to what I believed about my business and what I was actually doing in my business.
  • IMAGINE YOUR REALITY  |  MONDAY, JUNE 13, 2011
    [Marketing] Why time spent on social media isn’t wasted
    This can only occur when businesses stop looking at social media as just a technology or as just a marketing platform and begin to recognize its value as a social platform for connecting with people in a meaningful way. So often the chief complaint and fear I hear about social media is how much time it takes to do. Business owners don’t want to put time into social media for a number of reasons: 1. They aren’t sure there’s value in social media or how it applies to growing their business and retaining existing clients. The solution is simple. Tweet.
  • TWIST IMAGE  |  SUNDAY, APRIL 6, 2014
    [Marketing] The Perils Of Social Media
    He''s also the best-selling coauthor of Social Marketing To The Business Customer , the first book devoted exclusively to B2B social media communications. content marketing. digital marketing. marketing blogger. marketing podcast. social marketing to the business customer. 'Episode #404 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. first heard the voice of Eric Schwartzman over a decade ago as a contributor to the For Immediate Release podcast. But that''s not all. He''s also an entrepreneur. blogging.
  • JEFF KORHAN  |  MONDAY, AUGUST 4, 2014
    [Marketing] How To Finish Projects Faster with Kanban
    About the Author:  Jeff Korhan, MBA, is the  author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  and host of This Old New Business podcast. 'Have you found the perfect productivity tool for finishing more projects – and more quickly? ve recently become reacquainted with one that is proving to not only improve productivity, but confidence too. Isn’t that what every process should do? Kanban is a Workflow Improvement Tool. Kanban is a tool that was developed within Toyota to accomplish what is often known as lean manufacturing.
  • FRESHNETWORKS   |  MONDAY, MARCH 18, 2013
    [Marketing] Will consumers make money from their online data? The arguments for and against
    Marketers and advertisers will only be interested in bargaining if they can see it’s the best way to reach people – again, it depends on en masse adoption. Tweet Scales of Justice (Photo credit: Citizensheep). As we recently discussed, there is a growing discussion about who is making money from personal data that we share online and the role that “ data-lockers ” might play. These would essentially allow people to retain ownership of their data – only ‘unlocking’ it to brands and organisations with which they are happy to share the information. times.
  • TWIST IMAGE  |  TUESDAY, DECEMBER 27, 2011
    [Marketing] The Five Business Books That Shaped 2011
    " A lot of the words used to either describe Jobs or his direct statements are not only inspirational if you're interested in business, but it allows you to see how one of the biggest companies in the world wasn't looking at case studies and market research in an attempt to grow a viable business. We live in a new era of entrepreneurship and business ideas can be tested and marketed for success like never before. market research. Blog posts are great. few years back, I set a personal goal of reading one book per week. This year, I failed miserably. if that). dan pink.
  • CONVINCE & CONVERT  |  TUESDAY, AUGUST 6, 2013
    [Marketing] Where Most Got Social Business All Wrong, Including Me
    Why is it important for my business to deploy internal communities, tear down silos, coordinate go-to-market plans or get my butt out of my cubicle and have a conversation with my colleagues down the hall? am a marketing guy by trade so many of the challenges I help my clients with are the ones that help them improve the way they communicate externally and internally. Sometimes it’s about operationalizing their content marketing strategy. Doing so, will enable better content, smarter marketing, integrated communities and more effective customer relationships.
  • CREATIVE RAMBLINGS  |  MONDAY, MARCH 4, 2013
    [Marketing] 5 great articles you may have missed (February 25 – March 3, 2013)
    Here is my list for February 25 – March 3, 2013: Blogger Outreach Advice To Get You Started As A Pro by Jerry Silfwer (Doktor Spinn) Content Curation: Copyright, Ethics & Fair Use by Pawan Deshpande (Content Curation Marketing) 10 free [.]. Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. Great Resources Social Media best articles of the week
  • ENGAGE  |  FRIDAY, SEPTEMBER 26, 2014
    [Marketing] “’Native Advertising’ as a Term is Crap”
    'It was early on Wednesday morning, and Content Marketing World wasn''t quite buzzing yet. The panel had some heavy-hitters, and I couldn''t wait to hear their perspective on the term and practice that we, as content marketers, have been buzz-wording all year. Native advertising’ as a term is crap,” said Stacy Martinet, Chief Marketing Officer of Mashable. The panel went on to say that last year, ‘content marketing’ was the previous year’s ‘social media,'' and that this year, ‘native advertising’ is last year''s ‘content marketing.'' My heart sank.
  • ARI HERZOG  |  WEDNESDAY, AUGUST 28, 2013
    [Marketing] Facebook Changes For Me — and You
    AriHerzog is a digital marketing and government professional seeking a position in community affairs. 'I want to delete my Facebook account. I’ve wanted to do this for years. Because of my roles as a city councilor and a board director and how Facebook is almost required for constituent relations, I can’t delete my account. But I can refrain myself. can force myself to only use groups and pages — where my hats intersect with others — without writing new updates or comments. don’t know why I didn’t think of it before. Media Facebook identity
  • ARI HERZOG  |  WEDNESDAY, AUGUST 28, 2013
    [Marketing] No FOMO Here
    AriHerzog is a digital marketing and government professional seeking a position in community affairs. 'Picture this. You’ve just uploaded a selfie to your favourite social media website using your phablet when your FIL shares a supercut of a srsly mortifying twerking session. You immediately unlike his page because there isn’t an emoji capable of expressing your desire to vom: apols, but it’s time for a digital detox. That paragraph includes 9 of 1,000 new words added to the Oxford Dictionary Online this year. Or is the point that they’re used online and nowhere else? Forget Miley.
  • ARI HERZOG  |  SUNDAY, JANUARY 13, 2013
    [Marketing] Why to Save and Share Twitter Testimonials
    When he's not blogging, Ari works with people and brands to improve their digital marketing. Favoriting is not a new Twitter concept — but it kicked off last year when you were able to instantly tell the writer of the tweet that you liked it. In the past, favoriting a tweet was only known to you (or to someone who clicked into your favorites). Now, if I tweet something and you favorite it, I’m alerted. Think of a Twitter favorite as a Facebook like. You do it because you identify with it. analogize my favorites as LinkedIn testimonials. Got a question? Need help?
  • ARI HERZOG  |  FRIDAY, OCTOBER 12, 2012
    [Marketing] How to Blog About Anything You Want
    When he's not blogging, Ari helps brands improve their digital media marketing. Some bloggers are uncomfortable writing outside their comfort zone. These are usually the same bloggers who think the whole world knows them and reads their every word. NEWS FLASH: The whole world is not reading your blog. Don’t write for the world. Write for you. The moment you stop writing for yourself is the moment you start selling yourself to someone else. You want to know how to blog about anything you want? The answer is so easy it’s trademarked: Just do it. Got a question? Need help?
  • ARI HERZOG  |  SUNDAY, FEBRUARY 20, 2011
    [Marketing] You Will Love Danny Brown
    If his name sounds familiar, you may know him through his founding of the 12 for 12K Challenge , a social media for social change campaign, or for co-founding Canadian marketing firm Bonsai Interactive. Many thanks to long-time commentator and fellow web writer Danny Brown for publishing a guest article of mine on his blog recently. wrote a 243-word piece with a desire to share with his blog readers. If curious what I wrote, head over there to read my thoughts why bloggers are ignorant. also write a blog from my city council desk. Contact me today: Twitter | Email | 978.558.0008.
  • MY CREATIVE TEAM THINKING  |  THURSDAY, JULY 15, 2010
    [Marketing] Taking The NO Out Of InNOvation
    We wrote about this sometime back and this story illustrates it perfectly:  A New York publisher was concerned about the lack of creativity among his editorial and marketing staff. When it comes to creativity and innovation, you are your own worst enemy. He hired psychologists to try to determine what differentiated the creative employees from the others. After a year of study, the psychologists discovered that there was only one difference between creative and non-creative employees: belief in their creativity. So, you are creative, I guarantee it. All you have to do is believe me.
  • LOUIS GRAY  |  TUESDAY, MAY 17, 2011
    [Marketing] Review: Google Music Beta On Android and the Web
    Google Music can be found in beta at [link] and the accompanying app can be found on the Android Market here. While Apple's iTunes player and associated family of digital devices ( namely iPods ) is the ten ton gorilla in the digital music space today, competitors are setting up to poke holes in Cupertino's current position, with the on demand socially-oriented music streamers like Spotify and Rdio on one side, and the music lockers like Amazon and Google Music on the other, while Apple is largely expected to counter with its own cloud-based offering in the not too distant future.
  • BRASS TACK THINKING  |  TUESDAY, SEPTEMBER 21, 2010
    [Marketing] These Opinions Are My Own
    They knew what I meant, and they “got&# my tone, but a senior member of the Marketing department certainly did not. It’s a good lesson to companies out there that word of mouth marketing – good and bad – really does have an impact. worked for a major pharmacy, in a marketing setting- and occasionally would bring in direct mail, and things a competing store was doing/sending. « Musings on Marketing and other Morsels [.] The recognizable words of a disclaimer: “These thoughts and opinions are my own, and not that of my employer.&#
  • WRITTENT BLOG  |  FRIDAY, FEBRUARY 21, 2014
    [Marketing] Your Content Strategy Sucks. Here’s How to Fix It.
    Based on my recent market analysis for Writtent , we’ll be placing our focus on: Actionable, data-driven content creation and content marketing tips backed up by real case studies with a lot of visual how-to’s. The primary benefit of Semrush is being able to almost instantly access your competitors’ top keywords, so you can enrich your own marketing strategy in a matter of minutes. For Writtent , this may include the following categories: -       blogging. -       copywriting. -       content marketing. -       inbound marketing. -       freelance writers.
  • TWIST IMAGE  |  SATURDAY, APRIL 28, 2012
    [Marketing] The Panic Over Pinterest
    According to the article in the newspaper: " meteoric growth for the overnight app sensation slackened, according to two market-research firms. market research. By the time you read this, Pinterest may be doomed. Did you detect the sarcasm in that statement? Two nights ago at Social Slam in Knoxville, Tennessee, I got asked if Pinterest is the hottest thing since. " So, that's it? We've already fallen out of love with Pinterest? The image-bookmarking site and social network drew 18.7 million unique visitors in the U.S. in March, compared with 17.8 What's the trick?
  • ENGAGING BRAND  |  SATURDAY, JANUARY 19, 2013
    [Marketing] Ways to Use Google+ Hangouts for Business
    This post was written by Lior who is a marketing advisor to a shopping cart abandonment service for ecommerce companies and also works with a company who developed a Passbook app to get notification about suspicious credit card charges. 26 SEO Tips From the State of SEO and Internet Marketing Seminar. One of the most useful and underutilized tools offered from Google is Google Plus Hangouts. Hangouts are free and easy to access from a Google account, making it a versatile and flexible tool for businesses. Share Documents During Google Plus Hangouts. Find New Customers on Hangouts.
  • BILL HARTZER  |  MONDAY, DECEMBER 14, 2009
    [Marketing] Top 10 Public Relations Blunders of 2009
    It seems like a marketer’s dream, but Advertising Age reported it as “an unmitigated disaster” when millions downloaded the coupon, and the company could not fulfill consumer demand and “actually had to rescind the offer.” I always look forward to the end of the year. Not only is it a great time to look back at all of the good things that happened during the past year, but it’s also a great time to look at your mistakes. also love to look at the mistakes of others: so I don’t make the same mistakes. Military’s Flop of a Photo Op. ABC News reported that N.Y. Times. Disconnect.
  • ENGAGING BRAND  |  WEDNESDAY, JANUARY 15, 2014
    [Marketing] The Only 2 Critical Decisions You Need to Make in Business
    for each time that is given as the reason they are not embracing social marketing or focusing in on who their customers are or what will drive future sales growth.etc etc. That you know what is your market, what you offer and the values that you will express even when that makes a decision unpleasant. Busting the Myths of Tradition and Social Marketing. 'I want to talk about decision making because the more I work with business teams the more I feel this is holding businesses back from achieving their aims. wish I had a pound (or euro, or dollar, etc!) What is critical?
  • DANNY WHATMOUGH  |  FRIDAY, AUGUST 22, 2014
    [Marketing] ICYMI – Pinterest and men, Twitter newsfeed changes, Instagram analytics
    I’m a big fan of the Airbnb rebrand and this just shows what a great content marketing job they’ve done around it. This is a brilliant case study from Econsultancy looking at Amtrak’s content marketing approach. 'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Pinterest is set to ramp up male-friendly content on the site to boost male users. Tom Hanks has inspired a new typewriter app for the iPhone and iPad. Campaigns.
  • JEFF ESPOSITO  |  WEDNESDAY, APRIL 24, 2013
    [Marketing] Would you pay for an adless Facebook?
    We’re all marketers (or critics) – as someone who works in marketing, I like to see what other companies are doing. Targeted marketing – Facebook has a boatload of data on all of us. Each like, share, click or status update gives marketers another data point for them to target on. 'A few weeks back there was an article on a patent application that Mark Zuckerberg had placed. The patent showed mock-ups to create an ad-less version of Facebook for users wishing to pay to remove the ads. The main reason is that we all like the saying, “ If it’s free, it’s for me.”
  • JAMIEBECKLAND.COM  |  TUESDAY, OCTOBER 5, 2010
    [Marketing] Curation Makes the Difference, or Why Seth Godin is (Finally) Wrong About Something
    Curation Makes the Difference, or Why Seth Godin is (Finally) Wrong About Something | Jamie Beckland Jamie Beckland Emerging Media Strategist – Erstwhile Dancer – Digital Roustabout – Armchair Economist – Traveler Home About Contact Mar 20 2010 Curation Makes the Difference, or Why Seth Godin is (Finally) Wrong About Something Published by jamie at 2:36 pm under social media , technology #Curation makes the difference - why #SethGodin is (finally) wrong about something #marketing Seth Godin has an interesting post about the rise of “drive by culture&#.
  • TWIST IMAGE  |  SUNDAY, MARCH 16, 2014
    [Marketing] The Culture Of Fear At Work
    content marketing. digital marketing. marketing blogger. marketing podcast. 'Episode #401 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. What is your work environment really like? Are you a leader who must inspire your team? Are you on a team with a leader who is inspiring. or a leader who needs be a lot better at it? Does your team really work well together or is it more like a Dilbert cartoon? Dr. Nick Morgan introduced me to Liane Davey. She is the Vice President of Knightsbridge Leadership Solutions. blogging.
  • KIKOLANI  |  FRIDAY, JANUARY 13, 2012
    [Marketing] Fetching Friday – Resources Mashup & Unseen Sea
    How to Strategically Dominate the Facebook News Feed – Facebook engagement is the secret sauce for Facebook marketing. Essential Google+ Features for Marketing Your Business Online – If you think Google+ is a fad or a failure like Buzz/Wave etc. Here are a 6 tips to jump start your Google+ business marketing campaigns. What Google Personalized Search plus Your World Means for Marketing – Here are some observations for you as a marketer as it relates to Google Personalized Search and more specifically, the recommended personal and brand pages.
  • KIKOLANI  |  MONDAY, OCTOBER 22, 2012
    [Marketing] Show Me The Money – Top 5 Google AdSense Alternatives
    As a blogger in a competitive and increasingly saturated market, it can be hard to continually create magnetic content, build a community and increase your skill level. ClickBooth (also known as CB), is one of the few ad networks that can genuinely claim to offer industry-high payouts, due to their focus on affiliate marketing. This is a guest post by Jacob E. Dawson. There’s something you should know: AdSense isn’t the only option for earning advertising revenue out there. Minimum Monthly Impressions: 50,000. Revenue Share: 75%. Minimum Payout: $20 (Paypal). Adbrite.
  • STEPHEN P SMITH  |  THURSDAY, MAY 27, 2010
    [Marketing] The One-Page Action Plan
    23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! Here is a practical process that you can use to keep your creative momentum going and bring your ideas to life: 1.
  • STEPHEN P SMITH  |  SUNDAY, JULY 18, 2010
    [Marketing] There is a Light at the End of the Tunnel,
    23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! Now it appears that a free blogging platform has been taken down by its hosting provider on orders from the U.S.
  • STEPHEN P SMITH  |  SATURDAY, JULY 31, 2010
    [Marketing] Take the GTD IQ Quiz
    23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! This is my result: You’re a GTD Visionary/Crazy-Maker On the positive side, you’re a Visionary. click here!)
  • STEPHEN P SMITH  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] 95 Tips on Work/Life Balance
    23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! contributed a tip (#11) “ Balance Through Productivity “ Powered by ScribeFire. What is this RSS?
  • STEPHEN P SMITH  |  SUNDAY, AUGUST 15, 2010
    [Marketing] Moleskine Accessories
    23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! Definitely worth a look! So I created a list of objects, persons, things, etc. and a list of styles, adjectives, etc.
  • STEPHEN P SMITH  |  FRIDAY, SEPTEMBER 10, 2010
    [Marketing] Productive Magazine Issue 5 : : …words
    23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! Magazine #5 available! Miguel Guía interview about art, passion, habits and more! It’s a free download!)
  • TWITIP  |  WEDNESDAY, MARCH 17, 2010
    [Marketing] One Name or Two? Let's Find Out
    have a second account for my business, which I keep strictly professional, where I tweet about Social Networking and Marketing. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Nathan Hangen @nhangen One Name or Two? Let’s Find Out 12 I was asked recently about the task of managing multiple Twitter accounts and if it’s better to use your own name or an “imaginary name.&# Too many people treat Twitter with black and white answers… with absolutes.
  • GEOFF LIVINGSTON  |  WEDNESDAY, APRIL 17, 2013
    [Marketing] Is Existing Online a Quest of Loneliness or Giving?
    The effort spent was given voluntarily, an internal need to communicate, to socialize, to market, or some other form of self-justification. To better my profession, to market my business, to FEED MY CHILD! 'Image by Den Den. Do you sense a lack of clear meaning in this online rat race? On one hand, existence stands in its purest form, reasons to be online, missions of the niche! Then we dilute existence with digital records of ice cream trips, Nike Fuel runs, and manufactured savoir faire. We have many boys and girls trapped in their own online bubbles now. The Rat Race of Likes.
  • KIKOLANI  |  MONDAY, SEPTEMBER 24, 2012
    [Marketing] How to Leverage the Potential of Blogger Outreach
    think of blogger outreach not from the perspective of an online marketer, but somebody who actually wants to strike up a conversation with the best in the field. Twitter let’s you do so many things and apart from all the micro blogging and social media marketing that it helps accomplish, it also helps you find the link building opportunities that you are searching for. After all, internet marketing is not just about link building is it? How to Become a Local Business Marketing Expert as a Blogger. What is Blogger Outreach? Photo Credit: Kenneth Yeung on Flickr.
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 17, 2014
    [Marketing] [VIDEO] Watch @MNBurgess Discuss “The Rise of the Social Employee” at @tedxnavesink @TEDx @SocialEmployee #SocBiz
    The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. 'Last month, I had the great honor of presenting a talk at TEDxNavesink ( @tedxnavesink ) at Two River Theater in Red Bank, NJ. am proud to announce that the video is now available online. My sincerest thanks to everyone at TEDxNavesink for inviting me to be a part of this fantastic event. Please check out @SocialEmployee media buzz!
  • CONVINCE & CONVERT  |  SUNDAY, OCTOBER 2, 2011
    [Marketing] The Power of Consumer Choice Drives Social Media Importance
    It shouts not only the benefits of being unique, but that businesses must inexorably retool to serve this new “weirdness” because the “mass” market has essentially disappeared. ” elitism that I suspect won’t be fully clenched to the bosom of flyover state marketers. For a more considered, practical book on niches and the granularity of modern business, I recommend Kelly McDonald’s How to Market to People Not Like You. That means that marketers evangelize this particular weirdness to those who might be entranced by it.”
  • WAXING UNLYRICAL  |  THURSDAY, MAY 5, 2011
    [Marketing] Public Relations and the Rebirth of Storytelling
    There are times I think, following Apple and Disney, it’s like they’re putting on a marketing clinic. They Brewer is some sort of PR, Marketing, Social Media person who makes hats or something. Guest post by Davina Brewer. As a PR pro, one of the things I’ve liked best about this social media movement is the rebirth or revival of storytelling. Banishment of the Business Barf. Down with buzzwords , no more word vomit. UnSucking of the corporate babble. Back to basics , we’re trying to tell real, human stories again. It’s not all about you. Is it? Where. factors.
  • ENGAGE  |  TUESDAY, JUNE 12, 2012
    [Marketing] 4 Awesome Mobile Websites to Learn From
    An SEO niche site that is extremely popular for web marketers, Search Engine Land recognized that they don’t need an app. In the rush to develop a mobile app, too many organizations are overlooking an even more basic need: a mobile-friendly website. Your website – the one that visitors find in search engines, follow links to in social media and from other sites, and visit when clicking links in your emails – is likely to be the first interaction point your audience has with you from their mobile device. Think about the last time you were checking Twitter on your iPhone.
  • PUSHING SOCIAL  |  WEDNESDAY, MARCH 30, 2011
    [Marketing] Finally, A Kick Ass Blogging Idea List Without The Usual Suspects
    Ted.com – Ted has cornered the market on inspiration and innovation. Let’s take a field trip outside of the “blogging-about-blogging&# world. Us bloggers are obsessed with cataloging and celebtating our heroes. However, the lists are starting to get a little stale. It’s not because the top blogs are resting on their laurels, it’s because the list-makers are getting lazy. All of the lists have the usual suspects and they attract massive attention, but sipping from the same watering hole can be dangerous (even stupid). Also take a look at their website. HBR doesn’t teach this.
  • ONLINE COMMUNITY STRATEGIST  |  SUNDAY, JANUARY 24, 2010
    [Marketing] When members go rogue and other community frustrations
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed When members go rogue and other community frustrations January 24, 2010 in Community management | Tags: community manager , online communities I have a rogue group of members in my community. They don’t think I know it. But I know it all too well. Their tactics are completely juvenile. They plot against other members, and pat each other on the back when their antics cause others grief. have struggled with handling this group.
  • ONLINE COMMUNITY STRATEGIST  |  FRIDAY, JUNE 11, 2010
    [Marketing] Here's why you can't leave a community unmanned
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Here’s why you can’t leave a community unmanned June 11, 2010 in Community management First off, this is not a bash against my former employer. They did what they had to do, much of which involved figuring out next steps for the community and how they’d like to see it develop going forward. That, I understand. After all, no one knows the struggles better than me, the person who launched and managed it from its infancy.  del.icio.us
  • GEOFF LIVINGSTON  |  FRIDAY, JANUARY 25, 2013
    [Marketing] Awakening from Delusions of Grandeur
    With no hard deadlines or need to market publicly declared personal projects, I am free. Image by alshepmcr. It’s a strange world we live in online. Delusions of grandeur call, singing like that sweet Siren in the midst of the sea. To win, we must appear like we are Doing Important Things, but in the end we find our lives dashed on the rocks. I’m speaking about the competitive rat race to see who can get the most social media rock star badges; keynotes, books, followings, awards, blog mentions, yeah! have to admit, I got caught up in this hooplah again during the past year.
  • TWIST IMAGE  |  THURSDAY, NOVEMBER 14, 2013
    [Marketing] Reboot Your Business: How To Ride The 5 Disruption Waves That Will Sink Your Competition
    On Tuesday, November 26th (at 3 pm eastern), Danny Iny from Firepole Marketing is going to be hosting a webinar that will dive deep into the core concepts of my latest book, CTRL ALT Delete , and it''s 100% free! If you''ve had enough of my blathering, I''m also thrilled that Gini Dietrich (founder and CEO of Arment Dietrich , co-author of Marketing In The Round , blogger at Spin Sucks and co-host of the Inside PR podcast) and Marcus Sheridan (all things Sales Lion ) have agreed to take part in the conversation. firepole marketing. marketing in the round. big data.
  • SOCIAL WAYNE  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Marketing] Podcast #15: On The Record with Eric Schwartzman: Getting started with QR Codes
    During the podcast we discussed the recent intrest in QR Codes by marketeers, how to deploy and implement QR Codes and some QR Code use cases. During the podcast we discussed the recent intrest in QR Codes by marketeers, how to deploy and implement QR Codes and some QR Code use cases. Last I was a guest for the On the Record podcast hosted by Eric Schwartzman. Also on the podcast was Don, who gave a few examples how he’s using QR Codes overseas. Listen: Length: 27:18 minutes. Thanks Eric for having me on the show. What are some QR Code examples you have seen?
  • TWIST IMAGE  |  FRIDAY, AUGUST 19, 2011
    [Marketing] Don't Quit. Yet
    often tell brands that are trying to figure out if Digital Marketing is going to replace their traditional marketing endeavors that, " everything is 'with', not 'instead of'." digital marketing. traditional marketing. Are you thinking of quitting Twitter or Facebook or Blogging? Google + is getting a lot of attention lately. The people that are really enjoying it are now considering quitting Facebook and Twitter for it. It's hard to say where and when is the right time to quit anything (unless it's an unhealthy habit. " ). Knowing when to quit is key.
  • JEFFESPOSITO.COM  |  WEDNESDAY, OCTOBER 27, 2010
    [Marketing] Picking a new social media monitoring service
    With unlimited users, the tool can easily be shared with multiple parties including customer service, product marketing and the communications team. Cheers, Teresa Teresa Basich Content Marketing Manager Radian6 [link] @TransitionalTee jeffespo Hi Teresa, No problem, I was very happy with the tool and the widgets are awesome. My search did not incorporate everyone in the market. Therefore, M¦ Buzz entered into the social media monitoring market via a partnership with Techrigy SM2 in April 2009. With Radian6, adding sentiment to posts, Tweets, videos, etc. Thanks!
  • SOCIALFISH  |  FRIDAY, APRIL 27, 2012
    [Marketing] Fails, the Center of the Universe, Automating, and Tracking Traffic from Social: 6 MUST READ Posts This Week
    Keep a list of the digital marketing tasks that you do today and over the next few days and determine if they are repeatable tasks with predictable outcomes. Just another quick roundup of MUST READ posts you may have missed: 1. What Does a Washington Post Blogger Resigning Say About the State of Digital Publishing? Maggie McGary) – Maggie has that knack of pushing through to the harder questions when everyone else (including me) just buys what we’re told. ” Everyone knows that the traditional publications model is dying. socialbiz. socialbusiness. ASAE, WSAE, CMA.
  • SPHINN  |  THURSDAY, SEPTEMBER 23, 2010
    [Marketing] Danny we had a discussion on that post as well. If you want to.
    Sphinn Guidelines | Login | Help Hot News Comments Submit News Tip Start A Discussion Tools Sphinn Blog Sphinn Feeds SEO PPC SEM Social Media Link Building Analytics Display Ads Domaining Usability Searching Vertical Search Affiliates Sphinn Zone Other Internet Marketing Sorry this site requires JavaScript to be enabled in your browser. Is it even possible these days to do SEO "naturally" by having a great site and marketing it professionally? Whats Sphinn? Join us! See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari.
  • SPHINN  |  FRIDAY, SEPTEMBER 24, 2010
    [Marketing] Yep, saw your comments Andy. Maybe I'll play with that, but I.
    Sphinn Guidelines | Login | Help Hot News Comments Submit News Tip Start A Discussion Tools Sphinn Blog Sphinn Feeds SEO PPC SEM Social Media Link Building Analytics Display Ads Domaining Usability Searching Vertical Search Affiliates Sphinn Zone Other Internet Marketing Sorry this site requires JavaScript to be enabled in your browser. Is it even possible these days to do SEO "naturally" by having a great site and marketing it professionally? Whats Sphinn? Join us! See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari.
  • SPHINN  |  FRIDAY, SEPTEMBER 24, 2010
    [Marketing] That's the core issue to me. Google says do content, and yet you.
    Sphinn Guidelines | Login | Help Hot News Comments Submit News Tip Start A Discussion Tools Sphinn Blog Sphinn Feeds SEO PPC SEM Social Media Link Building Analytics Display Ads Domaining Usability Searching Vertical Search Affiliates Sphinn Zone Other Internet Marketing Sorry this site requires JavaScript to be enabled in your browser. Is it even possible these days to do SEO "naturally" by having a great site and marketing it professionally? Whats Sphinn? Join us! See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari.
  • ENGAGING BRAND  |  WEDNESDAY, JANUARY 27, 2010
    [Marketing] Ideas - Protected species of business
    Ed Hardy Shirts on Show 300 - Facebook Marketing spyseo on Show 300 - Facebook Marketing Small Business Answering service on Putting the Wow into Customer Service Small Business Answering service on Customer Service and the Fred Factor Krishna De on Show 300 - Facebook Marketing LOGO DESIGN on Whats Missing in Your Logo? Show 301 - How Risky is Risk Show 300 - Facebook Marketing Show 299 - The 24 Hour Customer Do we need a new style of citizenship? Ideas are the fuel, they are the heartbeat of a company. Ideas are the fuel, they are the heartbeat of a company.
  • CONVINCE & CONVERT  |  SUNDAY, MARCH 18, 2012
    [Marketing] 4 Quotes That Show Facebook’s New Touchy-Feely Intentions
    According to research compiled by data-driven social media marketing company Argyle Social (a sponsor of this blog, and the software that we use for social communication), 65-66% of 566 online retailers surveyed only post content about their own company on their Facebook pages. Jolie O’Dell nailed it in the summary of her article: Marketers love and live by calls to action, so if calls to action are illegal in Page cover photos but legal in Facebook ads, marketers will still be shelling out for Facebook ads to the tune of billions each year.
  • SPIN SUCKS  |  MONDAY, MARCH 19, 2012
    [Marketing] Videos Done Right: Dollar Shave Club & Invisible Children
    If you’re a PR or marketing professional, creating videos for the web is your new reality. Today’s guest post is written by  Gregg Jaffe. March 5, 2012. day that will live in vidfamy (patent pending). That’s the day startup Dollar Shave Club and NGO Invisible Children enchanted the web and the world by using video to deliver their messages – both quickly achieving the Shangri-la of web cred – “going viral.”. Clients want videos and they’re coming to you demanding the next big sensation. The Dollar Shave Club. They’ve made you love them for being the underdog. So What?
  • MINDJUMPERS  |  MONDAY, JULY 26, 2010
    [Marketing] Can an Unknown Brand Become Word of Mouth? | Mindjumpers
    The Indonesian headache reliever brand Dumin was introduced at the market year 2005. Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved » Can an Unknown Brand Become Word of Mouth?
  • MINDJUMPERS  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] Viral Video Ad Update: Hip Hop Hamsters Closing In On Old Spice
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « The Business Behind Facebook Five Digital Channels For Word of Mouth Marketing » Viral Video Ad Update: Hip Hop Hamsters Closing In On Old Spice Posted by Jonas Klit Nielsen Aug 11th, 2010 Tweet Old Spice owns the spot as the top Viral video Ad right now, but the gap is closing in – it’s the hip hop hamsters. Little less than a month ago, I was standing on a parking lot in San Diego. Our rented car had broken down, I really liked that car, a mid size Dodge. Now to the POINT.
  • SPIN SUCKS  |  THURSDAY, SEPTEMBER 9, 2010
    [Marketing] No Place Like Home: Is Facebook the Wizard of Your Oz? | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 09 2010 No Place Like Home: Is Facebook the Wizard of Your Oz? Market-driven prices that make your customers know they are receiving great value from you. But we must be careful not to let Facebook become the wizard of our Oz. Facebook, Facebook, Facebook.
  • SOCIALFISH  |  MONDAY, SEPTEMBER 22, 2014
    [Marketing] Association Social Media: American Society of Civil Engineers
    Ideally, social media works in an integrated manner with our other marketing and communications efforts, becoming a part of a larger campaign. At lunch, I catch up on my favorite social media and content marketing blogs, like Social Media Examiner , and check out what the big-wig social media personalities – people like Mari Smith and Jon Loomer – are talking about on Facebook and Twitter. The ASCE Bridges Photo Contest is an ongoing social media and marketing campaign aimed at celebrating inspiring structures and raising sales of our annual Bridges calendar.
  • ENGAGE  |  FRIDAY, JUNE 13, 2014
    [Marketing] Step into the Light: Why You Must Be Measuring Your Content’s Performance
    If you are a marketer who is responsible for delivering on business objectives (yes, I’m talking to you) the game has changed. Gone are the days of “we don’t know which half of our marketing/advertising is working.” Measure the results of what you’re putting into the market, and you will be able to improve on those results. 'I recently attended a roundtable discussion for in-house agency creatives who work with internal stakeholders on content creation. The content creation process is unique to every company but there were some facts that surprised—and disturbed—me.
  • CONVERSTATIONS  |  MONDAY, APRIL 28, 2014
    [Marketing] Your Business: Brand and Story
    There’s a big spotlight right now on ‘Storytelling’ as a business tool or marketing tactic. 'Everyone loves a good story. Advertisements are only loved on Super Bowl Sunday – and they are part of the story. It’s not so much a new thing, but always an important thing. Stories have always been part of the message that gets delivered about your business, but for ages it’s been mostly from consumer-to-consumer. We call it Word-of-Mouth and many small businesses rely on it – or get bruises from it, depending on what’s being said.
  • CONVERSTATIONS  |  FRIDAY, MARCH 7, 2014
    [Marketing] Getty Images, Beacon Tech, and Cauliflower Pizza – Friday Flutterings
    … Dx3  Canada (digital times three – marketing, advertising, and retailing) just finished up, but you can still catch up on some of the great presentations, thanks to this Uberflip hub. 'I like that Getty Images has embraced embedding photos, though there are still (smart) limitations. As HubSpot offers in this piece, “ free comes with a price.” ” … If you’re looking to stay informed about iBeacon and Beacon Technology, Doug Thompson offers news, education, and trend spotting at BEEKn. Stay tuned. Lots of back story on the movie at SlashFilm.
  • CONVERSTATIONS  |  TUESDAY, FEBRUARY 11, 2014
    [Marketing] A Quick Click RSS Button for Chrome Browsers
    Related Stories Showrooming Away from the Counter No Shame in Being Different … Or Same Practice, Purpose, Perseverance, and Playlists in Saturday Videos Fred Astaire was a Content Marketer? 'Believing that content curation is almost as important for small business owners as content creation, I tend to share this cool tool with several people to help save them time. call it a “Quick Click RSS button”, though I believe the official name is RSS Subscription Extension  for use with Chrome browsers. This handy RSS Subscription Extension can be found in the Chrome Web Store.
  • CONVERSTATIONS  |  WEDNESDAY, MARCH 28, 2012
    [Marketing] Perfect Expectations of We (and Them) and Ourselves
    If you’ve read somewhere that controversy sells, consider the inventory you’re going to market with … and write about that (or the benefits thereof). The voice of ridicule can be deafening at times. We, as a collective people, seem to have obtained such a great wealth of knowledge and experience that we point at this or that (and often everything) with an unwavering stance of disdain. All too often for some. If you’re blogging (or tweeting, etc) to build your business, avoid the pointing of fingers demanding perfection. Ay, there’s the rub.
  • CONVERSTATIONS  |  SUNDAY, NOVEMBER 28, 2010
    [Marketing] Whistle Stops 11/28/10
    Social Media 101: Content Marketing by Cece Salomon-Lee - These tips are something just about everyone can implement immediately. Whistle Stops are conversations, eye-openers, or tools representing the brain train discovered while traveling along the Conversphere.  From business to education, life hacks to giving back, these are the posts and links that have in some way grabbed my attention this week! Elsewhere: Archiving My Tweets by Tara Seale - Great tips on how to archive your twitter messages. Archive so you always have access to it. Make sure to watch the video Mirna provides us.
  • CONVINCE & CONVERT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Marketing] Is This the Year of Emotion for the Brand Bowl?
    ” In what many advertisers have liberally renamed the Brand Bowl, marketers showed a softer side with a more deft touch in their megawatt-exposure spots. 'After the Super Bowl,  the NFL themselves  noted that this year’s ads were surprisingly devoid of “crude jokes” or “sexual innuendo,” and also noted that “uncomfortable scenes were missing.” Even GoDaddy, the venerated Party-Ejected Frat Boy of the advertising event somehow managed to only show a woman. Read the whole entry.
  • JACOB MORGAN  |  MONDAY, AUGUST 2, 2010
    [Marketing] How CRM and Social Media Evolved to Social CRM
    CRM has helped companies over the past 15 years to become more efficient in the three pillars of the Front Office: Sales, Marketing, and Customer Service. I just arrived at the CRM Evolution conference and last night I attended a pre-show meetup where I had a great conversation with Brian Vellmure.  Among one of the interesting things we talked about is how he and I (and others) got involved with Social CRM.  We are both very involved with and interested in Social CRM yet we came about it from very different sides even though we arrived a the same point.  It’s a great opportunity.
  • WRITTENT BLOG  |  MONDAY, MARCH 11, 2013
    [Marketing] How to Curate Content for Your Business Blog
    Content marketing is only going to get more impactful, so if you’re not on the bandwagon already, now’s the time to jump on. If you’ve been hesitating because this type of online marketing requires so much content creation, get ready for good news: You don’t have to create all that content yourself. Most of the [.]. Content Creation
  • NOWSOURCING  |  FRIDAY, JULY 13, 2012
    [Marketing] RIP Digg: Enter the New Social Media Frontier
    ” - Tamar Weinberg , former top user of Digg, author of The New Community Rules: Marketing on the Social Web. Digg truly revolutionized social voting & fueled a new paradigm of social media marketing in Twitter’s infancy & with Facebook’s rise. Early Times. Back in the old school days of the social web (2005-2008), Digg.com was the place to be. If you were a top Digg user, you had clout (not klout, that’s for newbies, stick with me here) in the newly emerging Web 2.0 world. Connections were made and lifelong friendships emerged. People were happy.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, MAY 6, 2013
    [Marketing] It’s Time To Jump Off The Wheel
    The truth is what was true about markets, business, value creation, management, organizations and most importantly what was meaningful to the human network is no longer considered the truth. 'Everyday people go into the “job cage” and jump on the same wheel they ran on the day before. Management measures the output of all the wheels collectively then attempts to optimize each wheel to improve the whole. What management doesn’t realize is that by tinkering with each wheel they are sub-optimizing the whole. The “job cage” is the environment we are bound to work in.
  • THE RELATIONSHIP ECONOMY  |  WEDNESDAY, APRIL 17, 2013
    [Marketing] Businesses Are Measuring The Wrong Things
    As markets matured organizations realized that a customer satisfaction was important to financial performance. 'How does a business know if it is doing well? Some people would say it is the measure of profitability. Others would say the health of the balance sheet while others might say the stock price over time. Most everyone would chose some financial measure to determine how well and organization is doing. But those are the wrong measures for these times. Early in the industrial era what mattered was the organizations financial performance. So everyone tried to improve quality.
  • GEOFF LIVINGSTON  |  FRIDAY, JULY 19, 2013
    [Marketing] Life with a Scarlet Letter
    The way I see it, I have two paths; one is to leave the interwebs, walk with some shame, and live a quiet life as a marketer behind the scenes. 'This blog post is running in support of my  Punish Geoff Fundraiser: Civilination !  Please consider a donation  to support better online conversations. At the time of publishing, we have raised more than $3,000 for the Civilination Academy. Long-term readers know I have attempted to evolve my language to become more mindful of others. It’s no coincidence that this person is someone I wrangled with on here and elsewhere. New Disagreements.
  • TWITIP  |  THURSDAY, JANUARY 28, 2010
    [Marketing] The Group Hug Effect
    you’re suggesting people to actually “learn to use Twitter to the best of your ability&# … that’s smart, but rarely people want to learn about Twitter, they’re dazzled with the so-called get 1,000+ followers instantly type of how-to guides… it’s a shame that such products are on the market. There’s a point to the criticism and I hope you’ll stick through it long enough to get to the end and join me in the discussion. It has to do with Twitter, blogging, and social media. Great quotes, great posts, and great discussions. Dominate it.
  • PUSHING SOCIAL  |  WEDNESDAY, JULY 14, 2010
    [Marketing] 7 Not So Obvious Ways to Earn Your Readers Trust
    This is the #1 reason why top online marketers aren’t worried by FTC testimonial regulations; simply, they’ve always be open with their readers – they never required a law.  So many marketers I see out there who rush to monetize their readers without giving much thought to longevity. firmly believe that anyone who is looking to profit off of the internet needs to spend a considerable amount of time first developing their voice and tone so they can easily build trust with their target market. Share Email This Listen here Focker…This is the Circle of Trust.
  • DIVA MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Marketing] A Stop On The microMarketing Book Tour
    This is new way of marketing is occurring not through the channels of Mad Men mass communication; but fueled by micro cultures created by micro content developed by micromavens. . Diva Marketing rarely posts book reviews preferring to bring the author directly to you. Taking a cue from Mr. Verdino, Colonel Powell and my mom - who told me wonderful gifts come in small packages (I think she was talking about bling but in away this is marketing bling!). For a cool example of micro content check out  Social Media Marketing GPS  . Colin Powell. your customers. . Caution!
  • DIVA MARKETING BLOG  |  SUNDAY, JULY 4, 2010
    [Marketing] Twitter Twisted Recipes For The Fourth of July
    Enjoy! .     Read more - Martha Stewart's Twitter Recipes complied by Diva Marketing  Celebrations for the Fourth of July are wrapped in tradition. In Hot'lanta the 41st Peachtree Road Race again closed Peachtree Street in Buckhead through Midtown to accommodate 55,000 runners, joggers and power walkers.  Tonight there will bo over 800,000 people, with blankets and picnics at the Esplanade on the Charles River, who will enjoy a night of Boston Pops, fireworks and @craigyferg.  There will also be millions who will turn on the grill and kick back with family and friends.
  • JANET FOUTS  |  WEDNESDAY, AUGUST 10, 2011
    [Marketing] A lesson in social media management for PR
    Whole Foods teamed up with Halal food brand Saffron Road to promote targeted products on their web site as well as some giveaways of coupons and gift certificates on their web site in their first Ramadan marketing campaign. Our company statement addresses it too: Whole Foods Market is NOT canceling our current halal promotion, which is centered around the timeframe of Ramadan. You may have been watching one of those PR nightmares in progress, this time with healthy food giant Whole Foods ? So far so good right? The feedback on the Whole Foods blog is overall positive and friendly.
  • TWIST IMAGE  |  WEDNESDAY, DECEMBER 28, 2011
    [Marketing] Six Links Worthy Of Your Attention #80
    The principle tenet of Lean is: your job as a start-up entrepreneur is get to 'product-market fit'. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "Missed 2011 in pop music? Fear not. This amazing five minute track shows mash-ups aren't dead. Can you name all the tracks? Derivative or pure genius?" " (Alistair for Hugh). Drunk History Christmas with Ryan Gosling, Jim Carrey and Eva Mendes - Funny or Die. "Give a man a half-bottle of scotch. Ask him to recite a Yuletide poem. No matter what he says.
  • LOUIS GRAY  |  THURSDAY, MARCH 10, 2011
    [Marketing] Real Valley Stories: You Stay, Your Boss Has to Go
    He had a hard time reconciling what the company said it did with what my colleague and I spent the most time doing - including our site rankings, IPO market predictions and the occasional interview with an industry luminary, like one I did with Scott Gannon, the then director of ecommerce at IBM. The new hire, a VP of Marketing, had apparently heard I had done some successful things even though our venture had practically flat-lined. Editor's Note: Part three in an irregular series of stories from my 12 years in Silicon Valley. For the most part, my classes were in the morning.
  • JEFF ESPOSITO  |  MONDAY, SEPTEMBER 17, 2012
    [Marketing] Optimize, a [VIDEO] book review
    You should read this book if: You are new to content, social, or search marketing. A few weeks back the folks over at Wiley passed me a copy of Lee Odden’s Optimize to do a video book review. The book itself is an outline for using content, social media and search engine optimization together to maximize success. Kind of like a big gooey PB&J sandwich. My full review is below: This post contains video, click here if you are having trouble viewing. You are thinking about building out any of those programs. You are in one of these disciplines and are looking to add to your mix.
  • STEVE RUBEL  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Marketing] Lifestreaming Lessons - a 90-Day Report - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs." He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 22 Sep 2009 Lifestreaming Lessons - a 90-Day Report As many of you are aware, three months ago I did something that some considered virtual heresy. After five years and 5300 posts I shuttered my blog, Micro Persuasion, in favor of this lifestream. So what's missing?
  • MICRO PERSUASION  |  THURSDAY, JULY 1, 2010
    [Marketing] Immediacy vs. Reflection - The Steve Rubel Stream
    stream allows me to post the trends that I follow as a marketing person working in emerging industries. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 1 Jul 2009 Immediacy vs. Reflection My move from a blog to a lifestream format has elicited two kinds ofresponses so far: approvers and doubters. Such models favor immediacy over reflection. What'syour view?
  • SOCIALNOMICS  |  WEDNESDAY, MARCH 30, 2011
    [Marketing] Salesforce to acquire Radian6 for $326 Million
    com is gaining the technology and market leader in social media monitoring,&# said Marc Benioff, chairman and CEO, salesforce.com. Whether you currently use Radian6 as part of your marketing, communications, research, customer service, or any other initiatives you can be assured of our commitment to your business. Salesforce.com will pay $276 million in cash and $50 million in stock for social media monitoring company Radian6. Radian6 started in 2006 and they are based in Halifax, Nova Scotia. Radian6 has been able to capture many major clients including GE, Dell, Pepsi and UPS.
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