SOCIAL WAYNE | MONDAY, DECEMBER 5, 2011
[Marketing] Guest post: How Google+’s Integration Of Blogger Attempts To Legitimize The Web
Google’s global search market share is 85%. The current market capitalization of Google is more than 12 times greater than the CBS TV network. Guest post author: Francis Santos is a writer and blogger for Benchmark Email and can be found on Twitter as @bme_francis. A few months ago, internet users suddenly found a big black bar across their browser windows whenever they accessed Google’s services. Standing out in stark contrast to the gargantuan corporation’s usual light colored palette, this bar became “Google Control Central.” Blogger users should now identify themselves.
SOCIALNOMICS | THURSDAY, OCTOBER 29, 2015
[Marketing] When Wi-Fi is Halloween Creepy.
Uber is using a different kind of marketing strategy….Kittens. When Wi-Fi is Halloween Creepy. Internet privacy is fast becoming an oxymoron…meaning zombie dead. Researchers at MIT’s Computer Science and Artificial Intelligence Lab are using Wi-Fi signals to create a sonar-like technology. Coined “RF-Capture” this technology has the ability to detect a person’s shape,physical movements, and identify individuals based simply on their silhouette. The team has found that these silhouettes are extremely unique, and can even act as a second form of finger printing. Source Tech Times).
JEFF ESPOSITO | FRIDAY, NOVEMBER 30, 2012
[Marketing] Harvard Business Review #Fail, Poop Talk and Influence
If you live in the Boston area and know of any folks who would be interested in an entry-level content marketing role with Vistaprint, drop me an email or Tweet. Social Influence and The Marketer’s Dilemma – what is influence and how can you tap into your online influencers? Good morning and hello winter! I am not sure about where you live, but in New England Ole Man Winter had his coming out party with every morning of the week starting at either below or at freezing. It has been great to dust off the winter coat and gloves even if there hasn’t been any of the white stuff.
PROBLOGGER | THURSDAY, JANUARY 26, 2012
[Marketing] 6 Fatal Symptoms You’re in the Wrong Niche
Content marketing holds the exact same principle. This guest post is by Martyn Chamberlin of Two Hour Blogger. “What should I write about?” ” It seems such a silly question. Of course you know what to write about! In fact, you could argue it’s even impossible to write about the wrong thing. That’s like ordering the wrong iPod! Whoever heard of such a thing? As you know, if you write long and hard enough, someone will listen. An audience of five is great if you’re just blogging for fun. But what if you’re trying to build a profitable business?
CONVINCE & CONVERT | TUESDAY, MAY 1, 2012
[Marketing] 5 Ways to Open the Social Side Door and Build Relationships
Even the best marketing emails, resumes and cold calls are given short shrift today, and it has more to do with the medium than the message. My resume had been passed on by recruiters, but my ad caught the attention of a senior marketing exec that happened to be browsing Facebook and I soon had the job. Ian Greenleigh (@be3d ) is a social media and content strategist. He’s writing a book titled The Social Side Door: How Social Media Has Rewritten the Rules of Access and Influence , and he works at Bazaarvoice in Austin, TX. Social side doors are all around you. Get there early.
PAMORAMA | WEDNESDAY, FEBRUARY 10, 2010
[Marketing] The Facebook Juggernaut: Exponential Growth + World's Leading News.
pamorama marketing, life, social media Home About Bookshelf Links Contact The Facebook Juggernaut: Exponential Growth + World’s Leading News Reader? The reason why I’ve decided to run some of my marketing campaigns in facebook and I am seeing some great convertions [link] Mean Earns those are some phenomenal stats! by Pam Dyer on February 10, 2010 Share Facebook celebrated its sixth birthday on February 4th and announced that it now has over 400 million members. That’s quite an accomplishment — just a year ago, the social media giant had 150 million users.
PROBLOGGER | WEDNESDAY, APRIL 24, 2013
[Marketing] 7 Tips for Busy Bloggers on Finding Time to Blog
Over the coming 2-3 months I completed writing the eBook, had had it designed, had worked out how to market it, had researched how to sell it (shopping carts etc) and was ready to launch. Last week I tweeted a question asking my Problogger followers to share the biggest challenge that they face as a blogger. Around 50 replies came back and a couple of themes emerged – the biggest one centred around ‘Time’ Finding time to blog is something that all bloggers struggle with. – finding time to write is a consistent challenge. It Starts with Life Priorities. Monetizing.
CHRIS BROGAN | WEDNESDAY, FEBRUARY 15, 2012
[Marketing] Access Is An Asset
I was fortunate to have dinner last night with some brilliant leaders and professionals. I won’t name names, but some were friends from great companies, and others were new friends with amazing ideas. I’ll also divulge that I got to ask a question that interested me to Marc Ragan , CEO of Ragan Communications, that gave me some new perspective. This comes coupled with a line I blathered out in a speech yesterday that suddenly stuck to me like glue. Access is an Asset. The definition of asset I found was “A useful or valuable thing, person, or quality.” Work on Access.
SOCIALNOMICS | FRIDAY, MAY 8, 2015
[Marketing] 6 Things Supporters Expect from Your Crowdfunding
You can also look into starting a content marketing campaign with different things like videos and infographics to help increase exposure. 4. Depending on the crowdsourcing platform you choose, you might have key requirements to provide your supporters—but that’s the bare minimum. Whether someone invests $20 or $20,000, they’re showing that they support you, believe in your project, and they clearly want to be a part of it. Nobody wants to be an early adopter or otherwise invest in a company that’s going to “ghost out” on them. Communication. Timely delivery of promises . High quality.
SOCIALNOMICS | TUESDAY, OCTOBER 13, 2015
[Marketing] A Look at the Future of Online Poker
The mobile gaming market represents significant business in the modern age, from social titles Farmville to platforms like Iron Poker. Expected to be worth in excess of $41 billion by the end of 2015, the market is continuing to diversify at a frightening rate and is likely to proliferate further in the next few years. While we have already stated that the value of the online casino market will reach $41 billion by the end of this year, it is important to put this figure into context. Live Gameplay will dominate the Market. Further financial Growth. Social Gaming
CONVERSTATIONS | FRIDAY, MARCH 7, 2014
[Marketing] Getty Images, Beacon Tech, and Cauliflower Pizza – Friday Flutterings
… Dx3 Canada (digital times three – marketing, advertising, and retailing) just finished up, but you can still catch up on some of the great presentations, thanks to this Uberflip hub. I like that Getty Images has embraced embedding photos, though there are still (smart) limitations. As HubSpot offers in this piece, “ free comes with a price.” ” … If you’re looking to stay informed about iBeacon and Beacon Technology, Doug Thompson offers news, education, and trend spotting at BEEKn. Stay tuned. Lots of back story on the movie at SlashFilm.
CONVINCE & CONVERT | WEDNESDAY, AUGUST 5, 2015
[Marketing] Why We’re Storytelling Animals with Jonathan Gottschall
That being said, one of the biggest challenges that companies and marketers face is that they must be involved in the storytelling rat race, and amidst the cacophony of global stories, “the best story will win.”. Tweetable Moments If it’s any good you think, well I could never do that but… great storytellers are made, not born. jonathangottsch Tweet This. Jonathan Gottschall, a phenomenal author and English Fellow at Washington Jefferson College, has been featured by the New York Times, The New Yorker, The Atlantic, NPR, and more. Why are humans innate storytellers? What
TWIST IMAGE | SUNDAY, NOVEMBER 8, 2015
[Marketing] Lewis Hyde On Creativity And Culture
digital marketing. marketing podcast. Episode #487 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. I was searching for a book to ignite my creativity (or access new areas of thinking). book that would help me think in a different way. just wasn't "feeling it." I turned to Seth Godin , and asked him what I should be reading. think he was disappointed to learn that I had never heard of Lewis Hyde and his book, The Gift (which was published in 1983). It became the proverbial rabbit hole for me. Since 2006 he has served as the Richard L.
JEFF ESPOSITO | SUNDAY, AUGUST 14, 2011
[Marketing] Measuring Social Influence
Jason Mollica is a public relations manager at a strategic marketing and PR firm near Buffalo, N.Y. This is a guest post from Jason Mollica. . If you want to get a reaction from a public relations or social media pro, ask them about influence. You are sure to get answers from each end of the spectrum. Some will say influence is misconstrued as “ popular. Others believe that follower numbers measure influence. But is influence really measurable? Klout and Edelman believe it can be. To this day, I’m still not so certain. measure.”. score, I am a “Twitter Superstar.”
ENGAGE | WEDNESDAY, MARCH 30, 2011
[Marketing] A Face for Radio: Writing Lessons Learned On Air
Engage Content marketing resources and insights from content marketing professionals. The producer at WTOP allowed me to go on the air as a favor to a marketing and PR colleague I worked with. image: flowizm ] If you liked this, try: Lead and I Will Follow: On Writing Good Leads 5 Tips to Fight the Writing Procrastination Gremlins Conquer the Writing Process (Or Let it Conquer You) What Making Sandwiches Taught Me About Marketing 5 Reasons You Hate My Blog Posts Tagged as: Audience , Insight , Queens , Radio , Radio broadcasting , Washington D.C. Home 1. Strategy 2.
SMALL BUSINESS MAVERICKS | TUESDAY, NOVEMBER 4, 2014
[Marketing] Two More Perspectives On Podcasting
keep seeing a rise in the popularity of the podcast and can’t help but think it’s something to include in any business marketing strategy. Search Engine Journal recently had two separate posts on podcasting and they both are worth reading. Here are two more voices reminding us the podcast is something to consider: Leverage Existing Content For Podcasts. Amanda DiSilvestro shares How To Leverage Your Existing Content For Podcasts and gives some very practical advice: Some content can be turned into an interview, which many listeners appreciate. Optimize the SEO for iTunes.
SMALL BUSINESS MAVERICKS | THURSDAY, MAY 10, 2012
[Marketing] Are You Struggling With Pay Per Click Conversions?
If you marketing plan is costed effectively, you should be in the black and making a reasonable profit as well. When monitoring a pay per click advertising campaign there are several sets of numbers that are important. Click through rates (CTR) are one area that many advertisers concentrate on with the theory being the more visitors you receive to a site, the more opportunities their are for sales. However, your click through rate needs to be seen as a comparison to several other sets of data, in particular conversion rates and costs per click. Your ad unit has failed to deliver.
SMALL BUSINESS MAVERICKS | TUESDAY, APRIL 10, 2012
[Marketing] Are You Using A Website Monitoring Service?
An up market monitoring service will also call you on any number you designate letting you know when any serious issues arise. Can I see your website right now? Go on – go and check, I’ll wait. You can probably view your pages just fine – here’s some news – it doesn’t mean that I can. I’m not being facetious either – this is a serious question. There can be any number of problems with your website, and you may not know about them. They will check your home page, your shopping cart, and any other pages that are important to you.
SMALL BUSINESS MAVERICKS | FRIDAY, APRIL 6, 2012
[Marketing] So You Think You’re Too Busy To Maintain A Blog
If you think you’re too busy to maintain a blog, then hire a small business marketing professional to do it for you. If you have a website, then you need a blog. There’s no question in today’s competitive online world. If nothing else, writing regular content your blog will continually remind the search engines you exist, and they are constantly searching for new, up-to-date and relevant content. Blogs help websites rank in search results, and ultimately that has to be your goal. There are two arguments against blogs that we hear regularly.
SMALL BUSINESS MAVERICKS | WEDNESDAY, FEBRUARY 15, 2012
[Marketing] Does Your Content Grab People’s Interest?
Sharing implies that your content is worthy of being recommended to others, and since people first starting selling way back in the caveman days, recommendations have been the most sort after marketing prize. The Google Panda update has really made people stop and take stock of the content on their website. Content for the sake of content is going out the door. What’s now needed is content that grabs a reader’s attention. Perhaps we need a new word to describe content – how about engaging, since that appears to be the most popular type of content.
SMALL BUSINESS MAVERICKS | MONDAY, JANUARY 30, 2012
[Marketing] Guess What? The Google Bots Never Made A Purchase
It’s an interesting situation for small businesses, especially those in competitive markets. Search engine optimization is fine, however, small business owners should remember one important lesson – the Google Bot has never ever made a purchase; your customers do. There’s an interesting interview with Hamlet Batista that discusses how too much SEO can harm a website, and it can. Your web pages need to be written so that potential customers can access your content quickly and easily. The article discusses, for example, changing navigation links to match keywords.
SMALL BUSINESS MAVERICKS | WEDNESDAY, DECEMBER 28, 2011
[Marketing] How To Balance A Home Small Business And Family
Due to the current job market crisis, more people are working from home than ever before. There are a lot of opportunities to work from home or to work for someone else from home. Whatever you choose, you will still have a small business working from home. What have others found out about balancing home life with your job sitting on the kitchen table? Anyone can have a small business out of your home. Once you have the basic business set up out of the way, you then need to consider to balance the two. Be sure to set yourself boundaries. You need to make a schedule for the business.
SMALL BUSINESS MAVERICKS | SUNDAY, JULY 10, 2011
[Marketing] Should You Design Your Website Using WordPress?
Finally, you can go all out and spend money on one of the premium WordPress themes on the market. More and more, I’m seeing small business websites using WordPress as a CMS. Even churches and community service organizations are using WordPress as a CMS and designing their websites using this free open source software. Is that a good idea? In a word, there is nothing wrong with using WordPress as a CMS. In fact, that’s what it is. However, WordPress started out as a blogging platform and branched out from there. There are a number of ways you can go with WordPress.
TREY PENNINGTON | WEDNESDAY, JANUARY 20, 2010
[Marketing] Be different, but not THAT different!
When you’ve done that much, you’re prepared to take the first of three steps he outlines for truly connecting with your market: One: use your awareness and empathy to create something highly differentiated and desirable—something “valuable (p. Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ Be different, but not THAT different! by trey on January 21, 2010 “Differentiate or Die! Great title for a book. Sound objective in practice, too. Okay…ready?) 62) Tom Asacker on Twitter.
PROBLOGGER | TUESDAY, FEBRUARY 3, 2015
[Marketing] Why You Should NOT Start a Travel Blog
Market saturation. This is a guest contribution from travel blogger Chris Appleford. From the moment we made the decision to sell everything we own and travel the world indefinitely, we wanted to have our own travel blog. Went spent hours looking for the best templates, making lists of what blogs needed to be written when we ‘go live’, signing up to affiliate programs, reading other blogs to get travel and blog advice, coming up with the all important name, blah, blah, blah. Well guess what? It turns out it’s not that easy. But we all know that’s a load of garbage, right? Here’s why….
PROBLOGGER | MONDAY, MARCH 5, 2012
[Marketing] The Keys to Creating Unmissable Content
Do what hasn’t been done: Every marketing technique that used to be extremely effective eventually becomes commonplace. This guest post is by Jonathan Mead of Trailblazer. Over 1.6 million blog posts are published each day. That’s an average is 18.6 posts per second. That’s a staggering number. And with so much content being published, how do you make sure that yours gets seen? And not just seen, but commented on and shared? Many people focus on the tactics of getting content spread. This method used to work very well. Not anymore. There’s no other choice.
FEVER BEE | MONDAY, DECEMBER 6, 2010
[Marketing] The Definitive Guide To Monetizing Your Online Community
The secret is to avoid the obvious routes (advertising/affiliate marketing) and focus on adding value to the community. flourishing second hand market in seconds. Many people and organizations are beginning to make great money from their online communities. Charge for membership. By far the easiest, pack your community with added value and charge for membership. This means less members, more dedication and a budget to do cool things. Advertising. By far the most common. Find companies that want to sell products to your members and charge a fee for promotion. Events.
BRASS TACK THINKING | MONDAY, JUNE 29, 2009
[Marketing] Five Myths of Community Management | Brass Tack Thinking
We’re Just Glorified PR (or Marketing) People I write press releases and blog posts and do podcasts. You’re a marketer and content creator AND a publicist. Look at your current marketing, communications, sales, and customer service metrics. One thing I would add is that for smaller companies, hiring a community manager will not cover all of your marketing, pr, social media, customer service and community building needs. They would know PR, social media, marketing, user engagement and feedback, monitoring and researching. The list is nearly endless.
PROBLOGGER | TUESDAY, NOVEMBER 8, 2011
[Marketing] 2nd Edition of 31 Days to Build a Better Blog – Coming Next Week
As a result of the impending release of the 2nd edition today I’ve taken the first edition of 31 Days to Build a Better blog off the market. Tens of thousands of ProBlogger readers have completed the popular 31 Days to Build a Better Blog challenge and next week we’re taking it to a new level with the release of the 2nd edition eBook. 31DBBB – the Story So Far. On the spur of the moment I decided to give it a go and off the top of my head decided to call it ’31 Days to Build a Better Blog’ That year several thousand readers joined the challenge.
DESIGNINGSOCIALINTERFACES.COM | MONDAY, AUGUST 24, 2009
[Marketing] Main Page - Social Patterns
Social Media Social Objects Tuning In Following Filtering Recommendations Social Search Realtime Search Conversational Search The Notificator Pivoting Marketing Monetize Underpants Gnomes 5+ Anti-Patterns The Password Anti-Pattern Potemkin Village (antipattern) The Ex-Boyfriend Antipattern Cargo Cult (antipattern) Dont Break Email! Whats a pattern? Contents 1 Social Patterns & Best Practices 1.1 Principles 1.1.1 Fundamental Principles 1.2 Self 1.2.1 Engagement 1.2.2 Identity 1.2.3 Presence 1.2.4 Reputation 1.3 Activities 1.3.1 Collecting 1.3.2 Broadcasting & Publishing 1.3.3
WWW.DESIGNINGSOCIALINTERFACES.COM | WEDNESDAY, APRIL 15, 2009
[Marketing] Main Page - Social Patterns
Social Media Social Objects Tuning In Following Filtering Recommendations Social Search Realtime Search Conversational Search The Notificator Pivoting Marketing Monetize Underpants Gnomes 5+ Anti-Patterns The Password Anti-Pattern Potemkin Village (antipattern) The Ex-Boyfriend Antipattern Cargo Cult (antipattern) Dont Break Email! Whats a pattern? Contents 1 Social Patterns & Best Practices 1.1 Principles 1.1.1 Fundamental Principles 1.2 Self 1.2.1 Engagement 1.2.2 Identity 1.2.3 Presence 1.2.4 Reputation 1.3 Activities 1.3.1 Collecting 1.3.2 Broadcasting & Publishing 1.3.3
PROBLOGGER | WEDNESDAY, JULY 17, 2013
[Marketing] How to Make the Switch Between Monetizing with Ad Network to Selling Ads Directly on Your Blog
So for me in the early days I started with AdSense and a little affiliate marketing (Amazon’s program). These advertisers are in the market for readers in your niche and should be places you go to pitch your site as a place to buy ads. Over on Reddit today someone asked for some advice on switching from monetizing a blog using just ad networks (like AdSense) to selling advertising directly to advertisers. found myself writing a rather long response and thought it might also be of some use to readers here. So people get adsense or amazon ads up. Who are the readers?
CHRIS BROGAN | THURSDAY, NOVEMBER 24, 2011
[Marketing] 2012 Plans
We focus on the “customer acquisition” and “community nurturing” portions of the sales process, and we partner with companies or their agencies to either deliver customized education in person, offer online training, provide consulting services, or help with content projects. I’ve put together quite an interesting bunch of partners who can deliver on many aspects of marketing, including affiliate, email, mobile, content, experience, social, and more, as well as specialists in website design and technology. That won’t change. chrisbrogan.com].
JEFF ESPOSITO | MONDAY, MARCH 2, 2015
[Marketing] Get over the Google+ breakup – it is logical and good
As a marketer, it is a gateway drug and helpful tie in to discovery. On Sunday, it was announced that two of the more popular features of Google+ – Photos and Streams – would be managed as separate entities. The aftermath of the post was an explosion of OMGs and finger wags at Google’s failed social network across the social interwebs. For a platform that many decried as dead since shortly after it’s launch, I find it quite curious about all of the current attention that the move is garnering. Note: Hangouts will not be part of this shift).
PROBLOGGER | SUNDAY, AUGUST 12, 2012
[Marketing] 5 Fast Tips for Going Multilingual on Twitter
Instead, think back to your overall marketing plan and where the non-English speaking countries fit your blogging strategy. Which markets are key for you? Reach out to these markets and your exposure can skyrocket. Stay tuned to the tweets of the big influencers in your overseas markets. Those fast-growing languages mentioned earlier give you a chance to get in early on up and coming markets. If you write something people want to share, you can end up with them doing local marketing for you. This guest post is by Christian Arno of Lingo24. For free.
TWIST IMAGE | FRIDAY, JANUARY 3, 2014
[Marketing] The George Costanza Approach To Getting Things Done
marketing agency. Do the opposite. Do you remember that Seinfeld episode when George Costanza decided to do everything the opposite of what he had done to date? Watch this: Do the opposite. I''m not telling you to do the opposite of everything you have done to date, but sometimes the best case scenario or the white paper or the certainty of an expert''s opinion could lead you down the wrong path. Case in point: at this time of the year, it''s almost impossible to not be inundated with content around how to have the best year ever. No email. No social media. No phone calls. These experts.
DARETOCOMMENT.COM | WEDNESDAY, SEPTEMBER 22, 2010
[Marketing] Curation, attention deficit and the exaflood
My Work Content Curation Subscribe Dare To Comment Fresh insights on social media and content curation marketing from a young professional in the field Curation, attention deficit and the exaflood by Ian Greenleigh on August 8, 2010 · 6 comments Overwhelmed by a conversation about being overwhelmed. Some areas like, say, Restoration literature, just do not naturally generate the same amount of content of, say: technology and Internet marketing news. Dare to Comment aims to facilitate a conversation about conversation marketing. Home Comment Caviar Be 3-D. Bonus!
JEFF ESPOSITO | FRIDAY, NOVEMBER 4, 2011
[Marketing] Five for Friday: Inmates more expensive than college, faxing and Klout
Social media is moving towards becoming a marketing staple and is getting past the new and sexy stage; ask yourself – what is next. This was an interesting week. Not only did I start the week out (and still have) a nasty cold, but it was also exciting as it was a daddy-baby bachelor pad week in the Esposito household along with the start of Movember (donate $1 and you can laugh at me). How was your week? In this week’s edition of Five for Friday we’ve got some interesting nuggets that you may have missed or if you are seeing them for the first time are well worth the read.
FIREBELLY | MONDAY, JULY 25, 2011
[Marketing] Monday’s 5 Social Media Must-Reads
By John Jantsch The creation and distribution of content has become such a significant aspect of effective marketing that it requires a high place in the strategy conversation in most every business. Below are 5 social media must-reads that we wouldn’t want you to miss. Is SCO the new SEO? By Gregory Lipman SCO (Social Content Optimization), is a process Edelman Digital is presently refining based on our belief that search and social are intertwined. In short, a digital asset that is searchable AND sharable is more relevant. Types of Content That Every Business Must Employ.
PROBLOGGER | SUNDAY, OCTOBER 2, 2011
[Marketing] What to Do When Your Product is Only a Suggestion
If when you signed up for this Internet marketing gig your information came from a reputable guru, they probably told you that you needed to focus on these potential customer issues: fears. The problem with educating to create a sale for a product which is a suggestion is that it typically takes a lot of time and effort, and unless you’re a top-notch content marketer, your sales will likely be sporadic. After buying that frontend product and capturing their email addresses, you can then begin marketing to them about your how-to budgeting product. It’s good.
WAXING UNLYRICAL | SUNDAY, DECEMBER 26, 2010
[Marketing] Weekly Roundup: The Boxing Day Edition
Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! No more presents, great food and holiday cheer, you think? Anyhoo.
WAXING UNLYRICAL | SUNDAY, JANUARY 23, 2011
[Marketing] Weekly Roundup: The Long Of It
Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Long Of It January 23rd, 2011 Tweet The long or the short of it? Earlier this week, there was a great guest post over at Spin Sucks on how long or short blog posts should be. One of the age-old questions, eh? And there’s no dearth of short posts that are neither. So to each their own, right? Your company is merging.
PROBLOGGER | WEDNESDAY, MARCH 28, 2012
[Marketing] From Hobby Blog to Business Blog: a Plan of Attack
the scope within the niche for ongoing, growing monetization (some niches and markets are, obviously, easier to monetize than others). 2. market testing product ideas. Many—perhaps most—blogs start life as hobby blogs. We have a special interest, and we want to share our passion with others, so we start a blog. But then somewhere along the line, a large proportion of bloggers decide they’d really like to make some money from their blogs. This is my story—I started blogging for fun, and liked it so much I set myself the goal of doing it for profit. Assess the niche.
PROBLOGGER | SUNDAY, JANUARY 22, 2012
[Marketing] Social Survival for Bloggers: a Peek from the Inside
Serpd : Self-promotion’s okay, as long as you submit about online marketing. This guest post is by David Leonhardt of Zoomit Canada. Zombie accounts at Reddit are increasingly frustrating content creators on the internet. A “zombie” account is an account that appears to be active to the user, but to nobody else, usually as a punishment for that user submitting his or her own content. The user submits, and he sees his or her submission. S/he comments, and sees the comment. S/he thinks s/he has an active account, and can go on for months thinking s/he does. Yeah, I know.
CHRIS BROGAN | MONDAY, JUNE 20, 2011
[Marketing] Simple Plans Executed Trump Complex Plans Still Planned
When I started New Marketing Labs (now part of the Pulse Network , we started by picking four services we’d offer. Was it some really huge market research that told me people wanted those services? Are you writing 15,000 word reports, spending hours upon hours doing market research, or worse yet, stalling because you think you need all that to launch? I love simple plans. The graphic above (if you can’t see it, click here ) is a simplified sketch of how that talk started. Simple is the Key. When most people try working on their business, they get overly complex.
DANNY BROWN | SUNDAY, MAY 9, 2010
[Marketing] Four Seasons Hotels and the Art of Social Media - Danny Brown
had time and figured it would be nice to maybe stop by and talk to the marketing people over coffee.I Well continue to strive to leverage social media effectively to build trust and connection with our guests and customers. -- Cherry Kam, Director, Interactive Marketing, Four Seasons Hotels and Resorts New! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks The Art of Doing - Smart Marketing - Social Media - Building Brand Loyalty Through Community & Engagement says: May 23, 2010 at 1:20 pm [.] Jared.-=
PAMORAMA | TUESDAY, MARCH 23, 2010
[Marketing] Use Google Analytics to Track Inbound Links from Social Media Profiles
pamorama marketing, life, social media Home About Bookshelf Links Contact Use Google Analytics to Track Inbound Links From Social Media Profiles by Pam Dyer on March 23, 2010 Share You can track referrals from Facebook or Twitter in Google Analytics , but what if you want to track specific links within your social media profiles to measure their effectiveness? link] Jane Cooke I have used it for email marketing in the mail template and that works perfectly. For example, what if I want to see how many people visit pamorama.net by clicking on my Twitter profile link?
PROBLOGGER | THURSDAY, AUGUST 23, 2012
[Marketing] The Real, #1, Most Obvious Reason No One’s Reading Your Blog
Seth Godin , who I’m a huge fan of, talks about permission marketing. He says that in order to market these days, we have to get people to want us to market to them. “Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.”—Seth But in it, he talks not about marketing a company, but about getting along with people. This isn’t a stretch, in fact, we all know it. It’s not even something that we’re oblivious to. Let me explain.
BRASS TACK THINKING | THURSDAY, MARCH 25, 2010
[Marketing] 9 Social Media Topics that Need To Die | Brass Tack Thinking
If your content isn’t propelling people to act on something that eventually delivers something of value back to your business (provided you’re talking content marketing and not outright contribution for charitable purpose), it’s a time sink. At the end of the day email marketing is so sexy.-= At the end of the day email marketing is so sexy.-= For companies, as with any form of marketing – you have to have a plan and objectives. For companies, as with any form of marketing – you have to have a plan and objectives. With whom?
SOCIALNOMICS | FRIDAY, JANUARY 23, 2015
[Marketing] Trending: Google to sell wireless service
Google was considering launching mobile phone plans for markets where it sells Google Fiber Internet service, according to the report. (Reuters) – Sai Sachin R and Sneha Banerjee from Reuters reported on Wednesday January 21st that Google Inc is preparing to sell mobile phone plans directly to customers and manage their calls and mobile data over a cellular network, The Information reported, citing people familiar with the matter. 1L1cnDv ). The project, codenamed “Nova”, is expected to be launched later this year, The Information said. Google Mobile Socialnomics
SPIN SUCKS | THURSDAY, NOVEMBER 12, 2015
[Marketing] The 22 Greatest Villains in Literature
Related Stories Fourteen Greatest Villains in Literature A Holiday Guide for the Content Marketer Introducing The Modern Blogging Masterclass. By Gini Dietrich. Today we are going to talk about the greatest villains in literature. It has been said that Randall Flagg (originally from Stephen King’s The Stand and then appearing in eight more of his books) is the greatest villain of all time. He certainly is one of the most scary. read The Stand for the first time while Mr. D and I were traveling in Paris for our 10-year-anniversary. More of the Greatest Villains of All Time. perfect.
PROBLOGGER | SATURDAY, JANUARY 21, 2012
[Marketing] 13 Steps to Being the Worst Blogger on the Planet
Headlines are just an evil internet marketer’s way of convincing people to do nasty things! This guest post is by Karol K of ThemeFuse. Being the best blogger on the planet is just so mainstream. Why would you even aim for that?! Why not aim for something much easier to achieve, and be the worst blogger the world has ever seen? As I’m sure you’ve noticed, people follow different steps in reaching this goal, but I think these 13 will do the job well enough. So here we go, how to be the worst blogger in the world in just 13 easy steps. Who needs research? Write drunk.
PROBLOGGER | WEDNESDAY, AUGUST 13, 2014
[Marketing] How to Use Your Blog to Leverage Social Proof and Increase Your Authority
If you’re a WordPress user, there are plenty of plugins on the market that will allow you to create your own landing page. This is a guest contribution from Ad am Connell. Have you ever wanted your readers to take more notice of what you have to say? You’re not alone. And have you ever wanted other bloggers, journalists and writers to reference you as an expert in top publications on the web? Countless others have done this and you can too. But HOW? The answer is social proof. With social proof comes authority, and all the benefits that it has to offer. It’s a win win. Over to you.
CONVINCE & CONVERT | TUESDAY, AUGUST 31, 2010
[Marketing] Is Social Conversation a Myth?
is Crucial to your Content Marketing Strategy Social Media is the Servant of Strategy, Not the Master [link] Bret Simmons I LOVE your blog, Jay, but with all due respect, how much of what you do is conversant and how much of it is simply broadcasting? link] David Spinks Can’t say I agree here and perhaps it’s more of a personal experience thing here. A lot of the observations that you describe here, while certainly valid in that they occur, really seem to be symptoms of “marketing and “social media bloggers within the bubble. That’s feedback.
PROBLOGGER | THURSDAY, NOVEMBER 24, 2011
[Marketing] 10 Productive Tasks You Should Be Doing On Google+ Right Now
Can you imagine the power and creativity you can tap into if you created a Circle dedicated to thought leaders in marketing, a Circle dedicated to social media, to technology, to innovation, and to blogging? 2. This guest post is by Neil Patel of KISSmetrics. Google+ had a hot start, but has since cooled down. For a lot of people, that means ignoring Google+. want to warn you that is a bad idea. Although the lights are on and it seems like nobody is home, trust me: there are people there. And they are the very people who can have a huge impact on your blog and business. Fair enough.
COLLECTIVE THOUGHTS | THURSDAY, APRIL 4, 2013
[Marketing] She’s the Boss [Infographic]
The top fields women want to be grads in includes marketing and advertising, consumer goods, government and public service, entertainment, media, and public relations, and health care, retail, fashion, and apparel. Women are making big time moves in the corporate world—and this starts with the fact that women are breaking records as GMAT participants and MBA program employees. In 2011, 46 percent of all MBA degrees were earned by women. From 1997 to 2011, the number of women earning MBA degrees has increased by 75 percent. To learn more, check out the awesome infographic below.
COLLECTIVE THOUGHTS | THURSDAY, FEBRUARY 28, 2008
[Marketing] How to Increase Your Twitter Following 438% in 30 Days
To many Internet Marketers,Twitter has become important. Microblogging has reduced the time to market of content down to minutes and seconds, a huge improvement over blogs which brought it down to hours from previous forms of communication. Here was my progression: The notable jump right past the midway point came from a mention in Marketing Pilgrim’s initial post on Internet Marketers to follow. (yes, that’s supposed to be a Twitter army ). Why Twitter is Important. click image for full size). Twitter is no exception. hire people. run a poll. Step #2.
PROBLOGGER | WEDNESDAY, SEPTEMBER 19, 2012
[Marketing] Kodak’s Social Media Success—and What Bloggers Can Learn From It
” Here’s what Tom Hoehn, Director of Interactive Marketing and Convergence Media, has to say about Kodak’s social media strategy: “From the consumer side our products are all about enabling people’s self expression, telling the stories of their lives … On the commercial side it is about making connections to get people answers to questions they may have about our products and services. The driving forces behind this model this have been Tom Hoehn (Interactive Marketing director) and Jenny Cisney (Social Media Manager and Chief Blogger). Kodak’s personal interactivity.
SOCIAL MEDIA STRATEGERY | FRIDAY, APRIL 2, 2010
[Marketing] The “Getting Started with Government 2.0” Guide | Social Media.
link] SSM_marketing (SSM_marketing) Twitter Comment The “Getting Started with Government 2.0” Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Miscellaneous Personal Prof. Development Social Media The “Getting Started with Government 2.0” Guide Fri, Apr 2, 2010 Best Of , Government 2.0 , Prof. The Fundamentals Government 2.0 is about more than just social media. Don’t apply mass media (press releases, TV, radio, etc.) rules and processes to this. Gov 2.0
SOCIALNOMICS | THURSDAY, APRIL 16, 2015
[Marketing] Social Media Managers: How Best to Spend Your Time
Social media marketers and managers can learn a lot from studying project management and applying basic principles, such as development of consistent routines and the setting of daily, weekly, and monthly objectives for each task. When the average person considers social media, they think about funny videos, pictures of friends, and killing time. However, as a social media manager, the thought of Facebook, Twitter, and other large networking sites comes with different connotations. Taking a Page Out of the Project Management Playbook. Rise and Shine: Your Morning Routine. Social Media
CONVINCE & CONVERT | FRIDAY, SEPTEMBER 11, 2015
[Marketing] Why Communication Trumps Technology
If we can remember what motivates people and how we tap into their emotions, we can unlock one of the great secrets of the successful modern marketer. Like you, I followed the news of Apple’s latest product announcement with some interest. Whether they’re revealing a brand new product or making updates to existing models, this is a company that has changed the way we think about product launches and, more fundamentally, how we communicate. So it was with great interest that I read the Fortune article on Angela Ahrendts , Apple’s SVP of retail and online. Monty Minute
PROBLOGGER | SUNDAY, JANUARY 20, 2013
[Marketing] How—and Why—to Make Your Blog Print-friendly
Dunya is a marketing consultant from Brisbane, Australia who works for Ink Station, an Australian online ink toner shop. This guest post is by Dunya Carter. When crafting your blog, it is easy to neglect how it might look to someone who wants to print your articles and posts. After all, with huge monitors, smart phones, tablets, and the bevy of other ways people can access your content, who’d want to print it out on a piece of paper like it’s 2004? Printing from scratch. Most of the time, it will be viewed on a screen. How can you do this? Using tools and plugins.
SOCIALNOMICS | MONDAY, NOVEMBER 16, 2015
[Marketing] How social media and DBA experts will help your business grow
It is these amazing concepts that are being harnessed for marketing purposes. If you have not heard about social media marketing, then you need to do plenty of research concerning it. Businesses are making really good money by marketing their products online and precisely on the social media platforms. Market research. Doing market research has become so much easier nowadays. Market researching has never been easier, all thanks to social media. 5. The world of social media has totally revolutionized how people communicate. Twitter is not any different.
PROBLOGGER | WEDNESDAY, JUNE 15, 2011
[Marketing] Thinking of Creating an eBook? Here’s a System to Guide You Through it – 33% off Today
How do I market and launch eBooks to maximise their potential? If there’s one question that I get asked more than any other at the moment it is about eBooks. In fact there are three main questions that I’m asked on the topic of eBooks more than any other: How do I create content for eBooks? How do I design beautiful eBooks (covers and internal design)? To be honest I’m still refining my systems even now after years at it but in the early days the process was very very messy and quite hit and miss. Pamela and Kelly bring some great skills and experiences to this eBook.
DANNY BROWN | MONDAY, APRIL 4, 2011
[Marketing] Review: Use Interviews to Increase Your Blog Traffic by Tim Jahn
Review: Use Interviews to Increase Your Blog Traffic by Tim Jahn originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. As a rule, I generally don’t have book reviews here. figure there are enough other bloggers that do a far better job than I could, so I pretty much leave the reviews to them. Of course, it helps when the author is someone I respect, and the topic is something that he can speak about with authority because he’s been there, done that. Which The reason?
SPIN SUCKS | MONDAY, OCTOBER 18, 2010
[Marketing] Eight Social Media Trends for 2011
The marketing possibilities become endless because you’ll begin to collect data from groups of people instead of one customer at a time. 4. A couple of weeks ago, I promised to write about the additional social media trends I’m seeing for 2011. If you missed the first four (content, FTC rulings, net neutrality, and customer engagement) you can find that Spin Sucks post here. I’ve had a chance to review the post-it note I keep on my desk and following are four additional trends you should pay attention to as you plan for 2011. 1. Social commerce. Social who? Mobile.
PROACTIVE REPORT | TUESDAY, NOVEMBER 16, 2010
[Marketing] Social Media ROI
mere 7 percent are integrating social media into their overall marketing strategy. “Many companies have yet to capitalize on social media’s ability to not only listen to customers, but analyze conversations and turn the information into bottom-line benefit.. So says SAS in the findings of their survey of 2100 companies: More than half of them are using social media. 75 percent did not know where their most valuable customers are talking about them. That is truly astonishing. If you do nothing else, listen and learn). 31 percent do not measure effectiveness of social media.
CHRIS BROGAN | WEDNESDAY, FEBRUARY 6, 2013
[Marketing] Bring Immense Value to the Picnic
He’s not only doing great work in marketing his own products and services, but he’s helping corporate America figure out some of their challenges as well. I am not much of a fan of Will.i.am ‘s music. He’s the guy behind the Black Eyed Peas and several other bits of dance magic. appreciate that he hits his target perfectly. I’m just not his audience. But I now respect the man immensely. Thanks to this article in Fortune , I’ve come to realize just how bright a lad he is. By comparison, Will.i.am laid it all out. That’s the lesson to us.
FIFTH GEAR ANALYTICS | WEDNESDAY, SEPTEMBER 8, 2010
[Marketing] B2B Sales Enablement: Using B2B Sales Optimization Dashboards
About the Author: George Hollister is a B2B Practice Leader with SIGMA Marketing Group , a marketing analytics agency. George Hollister. Wikipedia defines Sales Enablement as “…the process of arming an organization’s sales force with access to the insight, experts, and information that will ultimately increase revenue.” It’s focused on enabling a sales force to excel. While the term is often used interchangeably with “sales effectiveness” and “sales readiness,” I view them as somewhat different. and external firmagraphic information (SIC Codes, sales volume, locations, etc.)
DIVA MARKETING BLOG | SUNDAY, DECEMBER 22, 2013
[Marketing] Social Media - Courageous Miracles
And every time a cash register bell rings a marketer gets a bonus or gets to keep her job (!). classic Diva Marketing Holiday Post "We''ll be known as the helpful store. The friendly store. The store with a heart. The store that places public service ahead of profit. The plan sounds idiotic and impossible.consequently, we''ll make more pro fit than ever before.". Nope, it''s not a new innovative social network strategy (that would be a miracle of miracles!). In the classic film, Miracle On 34th Street , Mr. Macy took chance on a different way to conduct business. oops wrong film.
PROBLOGGER | SUNDAY, JANUARY 8, 2012
[Marketing] Forget Blogging as Usual: 5 Outrageous Tips for Super-sized Attention
You do have to keep in mind that this flies in the face of research by Hubspot in their 2011 State of Inbound Marketing. This guest post is by Neil Patel of KISSmetrics. It happens every minute. About six thousand new blog posts are published. That’s a lot. Blogs have given enormous power to people. It’s given them a chance to have a voice in a world that used to be controlled by gatekeepers like traditional media. While I’m happy about this, this makes it very hard to get attention in the online world. Do you want attention for your blog? Well, here are some tips on how to do that.
SOCIALNOMICS | MONDAY, SEPTEMBER 28, 2015
[Marketing] How To Write Engaging Facebook Posts
One thing that every social media marketer knows is that Facebook has been around for a long time, so finding new ways to engage your own Facebook fans is crucial to maintaining your following. Facebook team’s findings show that people react better to posts Facebook can help with the marketing of your product but it’s your website that will clinch the deals and do your selling. If some of the content you publish there doesn’t stand out and has the same feel as previous posts, your followers will begin to ignore it until some eye-catching content draws their attention.
SOCIALNOMICS | WEDNESDAY, JULY 22, 2015
[Marketing] Amazon Expands Its On-Demand Home Services Marketplace, Adds Support For Custom Service Requests
TechCrunch - Amazon Home Services , Amazon’s own Angie’s List competitor of sorts, which connects consumers with service professionals in their area, is expanding to more markets. Before this time, the site had only offered a limited number of service offerings in select markets, following a quieter rollout of local handyman service listings back in 2014. According to a company announcement this morning, Amazon Home Services is today available in 15 metro regions across the U.S. Image from Amazon via TechCrunch. says Amazon. Image from Amazon via TechCrunch. Amazon
SOCIALNOMICS | MONDAY, FEBRUARY 16, 2015
[Marketing] The Surprising Fact About Gaming Your Mom Doesn’t Want You to Know
This change in gamer demographics is no small footnote; it has the capacity to fundamentally change the gaming industry, and is already being felt, both in console and mobile gaming markets. With the explosion of the iPhone onto the market in 2007, and subsequent launches from competitors far and wide, an entirely new industry was born: mobile games. Namely, that adult women are now the largest single demographic of gamers. In fact, adult women significantly outnumber teenagers, and come second in total numbers only to ALL male gamers combined – adult and minors, alike.
PROBLOGGER | THURSDAY, AUGUST 7, 2014
[Marketing] Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well
To find new readers in different markets and to sell more of your stuff. Now I don’t consider myself a Facebook marketing expert, and I know I have a lot to learn. Shayne Tilley is the marketing guy for ProBlogger.net and Digital Photography School. The author of the PB Guide to Online Marketing and a long time contributor to the blog. Often when I float the idea of advertising amongst my blogging colleagues (including Darren) I get looks of skepticism, dismissal, and that blank empty stare of disinterest. You might have that look on your face already.
CHRIS BROGAN | TUESDAY, MARCH 8, 2011
[Marketing] Social Media Workflows Part 1: Awareness and Capture
We might use it for distribution of media, for marketing, for customer service, for promotion, for communication, and most likely, for all of the above. For the sake of this post, we’ll talk about the marketing aspects mostly. You’ll note that email addresses are the true coin of the realm of understanding and using social media, at least from a marketing perspective. Please repeat this over and over to eager salespeople and hungry marketers.). Note: it’s rarely what you put on your marketing materials (though maybe it should be?). Awareness.
CHARLENE LI | TUESDAY, SEPTEMBER 28, 2010
[Marketing] Webinar Series: Leadership & Social Media - Founder of Altimeter.
Speakers: Chris Brogan , Co-author of Trust Agents , President of New Marketing Labs , @chrisbrogan on Twitter Brian Solis , Author of Engage! Connect with Charlene Home | Blog | Open Leadership | Groundswell | Engagements | News | About Charlene Copyright © 2010 Charlene Li | Privacy | Disclosure Digital Marketing Partner Each session will feature a different topic and perspective, as detailed below. We’ll also open up the conversation to questions from the audience. Recordings of past Webinars appear below. What are the behaviors of today’s most successful leaders?
PROBLOGGER | THURSDAY, APRIL 10, 2014
[Marketing] The Benefits of Making a Business Blog Available in Multiple Languages
Far too many business owners forget that a comprehensive blogging strategy is essential for a company’s greater marketing plan: a company blog puts a face and personality to what appears to potential customers everywhere as a faceless entity offering a product or service. Your company blog: while often neglected due to its perceived lack of purpose (and the commitment it requires), it is also a personal way to convey a message to a client base that isn’t possible with different forms of social media. Breaking the Barriers. Connecting with the World. Nothing to Lose. General
TAYLOR MAREK | SUNDAY, SEPTEMBER 6, 2009
[Marketing] What If
and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me What If September 6, 2009 by Taylor Marek What if I had… …posted everyday?
SOCIALNOMICS | THURSDAY, FEBRUARY 7, 2013
[Marketing] Get Social in Your Search to Buy or Sell a Home
According to a 2012 report from NAR Social Media Statistics , 90 percent of all licensed real estate agents have turned to using one or more social media venues to market and increase their business. Secondly, real estate agents can use social media as an advertising and marketing tool, therefore saving money on traditional advertising venues such as newspapers and magazines. Whether you are the buyer or the seller, have you ever considered using social media when it comes to home sales? Putting a Home Up for Sale? Photo credit: beingbobblog.com.
TWIST IMAGE | SATURDAY, MAY 28, 2011
[Marketing] Six Links Worthy Of Your Attention #49
"It's not enough that movie theatres and TV vendors, desperate for differentiation, are foisting 3D on an unwilling and largely uninterested market. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Now those technologies are making regular movies worse too. Turns out those 3D projectors have to be manually switched to show regular films in a complicated process made worse by DRM protections. Here's why your movies don't look as good any more." " (Alistair for Hugh). Layers - Jo Walton. Right?" movie.
ENGAGING BRAND | TUESDAY, APRIL 15, 2014
[Marketing] 4 Ways to Turn Problems into Profit
Have you a clear plan of who you are, what benefits you offer and to which specific market sector? Problems are annoying. They give us extra work, they side track us from our everyday work and they sap our energy. That is one way of looking at problems however I prefer a different way. Because problems abound and if we take this view then we will spiral into a negative mindset and a negative mindset is the worst possible outcome for anyone in business. prefer to see problems as opportunities for no other reason that this.THEY ARE! So how you can react differently? Tweet this ).
CHRIS BROGAN | WEDNESDAY, DECEMBER 21, 2011
[Marketing] We’re No Experts
have passion for making better marketing happen for companies. I’m listening to Patton Oswalt read his book (amazon affiliate link) for nerds. It’s a totally wonderful book, and his narration makes it pop up even better still. Because he’s a professional actor, as well as a darned good writer. His voice for this is perfect. His reading isn’t literal to the book. He keeps adding in liner notes. Hell, Michael Stipe from REM shows up in the reading. This comes the day after I finished reading my own new book. Not great.) speak reasonably clearly. Never.
PROBLOGGER | WEDNESDAY, DECEMBER 12, 2012
[Marketing] Stop Socializing! Auto-Share Social Media Updates and Get Back to Blogging
The problem is that that leaves just 20% of your time to split between time-intensive (but important) activities like social networking, ad sales, new product creation, and marketing. Fred Perrotta is the co-founder of Tortuga Backpacks and a freelance marketing consultant. This guest post is by Fred Perrotta of Tortuga Backpacks. As a blogger, you should be spending at least 80% of your time creating killer content. In this post, you’ll learn how to automatically share your blog posts to your social networks. Your new best friend: IFTTT. Automatically share on Twitter.
PROBLOGGER | MONDAY, DECEMBER 19, 2011
[Marketing] 6 Steps to a Loyal Blog Following
Find her on Twitter at @ShariLopatin , or read more of her marketing and writing tips on her blog, “ Shari Lopatin: Rogue Writer.”. This guest post is by Shari Lopatin of www.sharilopatin.com. I had a writer friend tell me the other day I have the best social network she’s ever seen. What?” I asked, shocked. After all, I only have about 380 Twitter followers (I follow 200-something). You should check out these people instead,” I offered, with three other usernames. They have way more followers than me.”. But she persisted. Engaged. But numbers aren’t what counts. What does that mean?
SIMON MAINWARING | WEDNESDAY, OCTOBER 20, 2010
[Marketing] TOMS vs. BOBS: How Skechers shot themselves in the foot
In doing so they set themselves up for online ridicule , but also drew a powerful distinction between those that do good because of the meaning behind it and those that do it simply for marketing purposes. Obviously the concept of giving a pair of shoes away has proven effective marketing for TOMS shoes and its founder, Blake Mycoskie. Do you agree that BOBS was a disingenuous marketing campaign? Image Credit: GOOD magazine. This week Skechers copied the concept behind for TOMS shoe s by launching BOBS (link no longer available). Even the shoes were the same.
FEVER BEE | TUESDAY, JANUARY 11, 2011
[Marketing] Integrating Your Community Into Your Business
Ask members for their idea to help market the products. Try using your advertising and marketing resources to promote the community for a change. You don’t bolt a community on to your business. You integrate the community into your business. This means changes. You need to change your company, your products, your promotion, your pricing and perhaps even your distribution. Jerome McCarthy would be thrilled. Company. You company has to change. You're building a community with your members, not for them. This means collaboration. Product/Service. --.
THE RELATIONSHIP ECONOMY | WEDNESDAY, JUNE 9, 2010
[Marketing] Onerous Processes Aren’t Social!
Social oppression represents various types of social dysfunction, whereby an organization designs processes which are barriers against people: employees, suppliers, customers and entire markets intent to engage. Your answers are indicative of entire markets. The Marketing Process: Buyers get bombarded with marketing messages in every kind of media imaginable. The worst example is when marketers calling themselves social ( Facebook) sells other marketers everything about you so you can be targeted for more marketing messages. Get it?
FEVER BEE | TUESDAY, JUNE 9, 2015
[Marketing] The 'Sweet Spot' Framework
Brands create communities to keep customers for longer, persuade customers to spend more, acquire new customers, increase staff productivity (knowledge sharing/social capital), reduce costs (customer service/marketing), and fulfill the organization’s mission (non-profits). If you only satisfy what the brand wants, you end up doing something very similar to a direct marketing campaign (or just spam). 4) CONTENT MARKETING (NO COMMUNITY ELEMENT). This doesn’t mean that social media and content marketing efforts fail. Too often we miss the mark. They don’t exist.
WEB METRICS GURU | TUESDAY, MARCH 1, 2011
[Marketing] In The Analytics Zone in Social Media Monitoring
good question to ask is how long any report should take (I deal with this in my book) but another is who the recipient is for (marketing, PR/COMMs or research) as the appearance and length will differ for each. On my way back to New York, high above the Atlantic, I’m thinking back to insights I found in Brighton, Norway and Davos over the last two weeks that I was traveling back and forth across Europe. I’ll leave details about names and brands out for now, focusing on insights exclusively. analyst showed me her social media monitoring deck for a large brand.
CHRIS BROGAN | TUESDAY, AUGUST 16, 2011
[Marketing] Announcing My Next Book
If you’re in the market for a Google+ book, it comes out very early in November (which is a lot closer than you think), and is available for pre-order now. Frankly, I’m smitten with Google+ and the potential it brings as a business communications tool. We’ll see how current I can keep it with my amazingly good team of editors and the help I’m getting from Katherine’s team. So, that’s my news. Promotion
CHRIS BROGAN | FRIDAY, JANUARY 21, 2011
[Marketing] The Myth of the Perfect Writing Environment
They’re well-marketed books that I put some soul and heart into. There are two types of writers: the kind who talk about being a writer and the kind who publish. hear a lot of people telling me that they need the exact environment within which to write. It has to be loud. It has to be quiet. It has to be in sunlight. It has to be in total isolation. It has to be on my laptop, in my Moleskine, with the right pen, with the perfect writing software. Excuses, all of it. Writing Is As Writing Does. Yes, I can write much better with a keyboard than with a pen. You have work to do. Write.
THE WAY OF THE WEB | FRIDAY, NOVEMBER 29, 2013
[Marketing] Jigoshop Black Friday Sale: 50% off WordPress eCommerce software
You’ve got until 9am GMT on Saturday, November 30th to complete your purchase with the discount code ‘ blackfriday2013 ‘ And if you need any help, or you want to improve the marketing of your Jigoshop website, we can help ! Jigoshop is a free, open-source WordPress eCommerce platform which has been available for around two years now, allowing you to set up an online store quickly and easily on any self-hosted WordPress installation. They’re been a client since originally launching, and are now used by tens of thousands of businesses around the world.
TWIST IMAGE | FRIDAY, MARCH 6, 2015
[Marketing] As Digital Infects Nature
marketing. amazon apple architecture brand campus communication community consumer creativestudio design digitalbusiness economics facebook futureofwork google googleplex marketing mountainview office officespace onlinespace siliconvalley work workspace youtube What will the future hold for our physical spaces? That - in particular - is one of the biggest questions that businesses will to ask. We have seen digital completely re-invent how we operate our businesses on the backend. But, then what? They expand. They take on other buildings, and try to customize these spaces. apple.
SOCIALNOMICS | TUESDAY, JULY 30, 2013
[Marketing] Using social media to make you a better person
There are a number of services on the market, but the one that stands out as being socially led is Endomondo. Online users create the best version of themselves for all the world to see, but why not use the power of social media to enhance your real life persona? From driving habits to healthy eating, here’s how social networking can offer a sense of community, competition and support to improve our lives. Productivity and altruism – AOK . One app that encompasses both the competitive and community aspects of social media is AOK. Health and fitness – Endomondo.
CONVINCE & CONVERT | SATURDAY, JUNE 9, 2012
[Marketing] One Social Thing Wrapup – Week of 6/4/2012
Scroll to see the social media and content marketing articles you need to know. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Here’s what we included in this week’s One Social Thing daily email. To get One Social Thing delivered to your email each day, please subscribe below. If we use your idea in an edition, I’ll send you a signed copy of my book. Thanks! – Jay. What was the big issue of the week for you? Who is Using Twitter? Who is Using Twitter? Jess Ostroff.
SOCIALNOMICS | TUESDAY, DECEMBER 17, 2013
[Marketing] 6 of the Fastest Growing Industries in the U.S.
The generic pharmaceutical industry comprises of the manufacturing and marketing of specific medications that have the same active ingredients as brand-name medications. Some people might argue that there aren’t any industries booming in the U.S. Well, they would be wrong, even though the nation recently went through a recession. Whether you’re looking to change jobs and start fresh in a growing industry, or want to invest your hard-earned cash in one, there are plenty of options available to you. With that said, here are six of the fastest growing industries in the U.S.
SOCIALNOMICS | THURSDAY, NOVEMBER 29, 2012
[Marketing] GroupDocs VS Zoho
number of cloud-based Viewer Apps are readily available in the market to view documents online. Business requirements keep on evolving with changes in the communication and collaboration culture of organizations worldwide. Not so long ago, employees used email attachments to collaborate on documents and get those reviewed from their colleagues and peers. Now, businesses have enterprise document management tools implemented for retrieval of information, records management, organizing as well as keeping track of online documents in an organization. Comparsion. Supported File Formats.
TWIST IMAGE | FRIDAY, APRIL 24, 2015
[Marketing] Big Can Often Be Much Better
Putting aside their market capitalization, their stunning technology tools and retail environments, there are many people who struggle with their products and services. Warning: this is a " market of one " story). Again, this is a market of one tale (and I've had unresolved and frustrating experiences at Apple as well), but this experience did demonstrate that big organizations can make things happen, if they're willing to take these complex circumstances and design for elegance and simplicity. market of one. Tags: a market of one. It's a sport at this point.
THE WAY OF THE WEB | MONDAY, SEPTEMBER 6, 2010
[Marketing] The gamification generation
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? The gamification generation (thewayoftheweb.net) [.]