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  • TWITIP  |  FRIDAY, JANUARY 29, 2010
    [Marketing] Opt Out of Auto-DMs Using Social Oomph
    1, Free Online Book-Marketing Technology for Authors January 29, 2010 Twarkd Designs @TwarksDesigns Just the thing I need. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Heather Allard @heathall MOM of 3 kids + @TheDudeDog. blog at The Mogul Mom & help mom entrepreneurs grow their business without breaking the bank OR their spirit. So, for those of you who hate them and unfollow tweeps who send them, Social Oomph has a super quick and easy way to opt out of auto-DMs.
    [Marketing] Associations rank low in Digital IQ Index
    The ranking is comprised of more than 350 data points across four dimensions: Site, Digital Marketing, Social Media and Mobile. Actually, low is kind. believe the words used were “challenged&# and “feeble.&#. Got an email from Scott Galloway at L2 Think Tank last week announcing their 2010 Digital IQ Index® for the public sector. It’s the first time they’ve done this study. The Index provides an assessment and ranking of the digital competence of 100 public sector organizations–including a number of associations. The White House. United States Army.
    [Marketing] Izzonet Review – What Sets Izzonet Apart as an eCommerce Solutions Provider
    There are a lot of eCommerce solutions in the market and all of them have their pros and cons. Some packages have great marketing tools while others concentrate on shopping cart innovations. Strength #5: Effective Marketing Tools. This strength is not unique at all because you will probably see the IzzoNet marketing tools being offered by other eCommerce solution providers. The following are just a few of the marketing tools and integrations that can help bring even more people to your online store. Creating and Marketing Your First Online Store.
    [Marketing] Day 5: People of color impacting the social web – Joselin Mane – #29DaysofDiversity
    passionate Internet Marketing Consultant with 20 years of computer technology experience. Add my 10 years of Online Marketing experience and 12 years of Business Development experience, and you get a powerful combination that is rarely seen in this new media market. He specializes in wrapping marketing around technology to help grow his clients’ businesses in more efficient ways. His international experiences gives him a strong foundation from which he has developed global marketing campaigns for my clients. As we all know, February is Black History Month.
    [Marketing] Apps Optimized for Android 4.0 Ice Cream Sandwich
    The different features include a multiple weather forecast, common bug fixes; web skin market with cloud to device communication, this feature helps you in browsing different skins from your PC and then could be applied it straight over your cell phone devices with the newly added wallpaper. The Android based devices powered by latest Google OS- 4.0 Ice Cream Sandwich (ICS) has some of the most incredible features of Android 3.0 Honeycomb and Android 2.3 Gingerbread. These two have combined beautifully to embark with Ice Cream Sandwich with a couple of added features. Dropbox. MX Player.
    [Marketing] 16 Business Blog Blunders to Avoid
    Don’t repost marketing literature from other sites. How to Become a Local Business Marketing Expert as a Blogger. This is a guest post by Jessica Velasco. Isn’t it delightful when we can learn from the mistakes of other people?! Here is a list of common blogging blunders. Check to see if you are making any of these mistakes. If so, correct them now before your readers become disenchanted, turning your blog into a ghost town. Photo Credit: Kristi Hines on Photostry. Being Ignorant of Your Real Readers’ Needs. Who are your blog readers? Meet their needs. Business
    [Marketing] 7 Ways to Thank Someone for a Retweet
    For example, if they primarily post quality “email marketing&# content and you have a list for that, and them to your list. Marketing Sideways to Win at Social Media. Guest post from Angie Schottmuller , an interactive Jedi, e-commerce expert, and multi-channel strategist at Interactive Artisan. If you’re an active Twitter user, you’ve likely seen a “Thanks for the RT!&# post at some point. You’ve possibly even posted them yourself. The argument can potentially go either way for both personal and business accounts. Follow the User. List the User.
    [Marketing] Four Key Strategies to Reclaim a Branded Social Experience
    With the steps below, you can launch marketing campaigns that are inherently social in nature, and showcase the depth of your brand reach and loyalty. 3) Grow the Influence of Your Campaigns You can strengthen the lifespan of your campaign by amplifying your message across all communication channels , including email marketing, digital advertising, television, direct mail, and more. To build influence, Lilly Pulitzer also features gallery submissions in email marketing and paid social programs for a modern multi-channel strategy. How can you accomplish this goal?
    [Marketing] 3 Ways To Use Social Media To Land Your Dream Job
    'In the summer of last year, a marketing executive at Enterasys announced that he was looking to hire for a social and digital marketing position. However, this story about Vala Afshar and his company does signify an enormous trend in the job market: recruiters are paying a lot of attention to what you do on social media. The digital marketing manager for Fundable, Janeesa Hollingshead, apparently landed her job after a Twitter conversation with Fundable about her favorite author. Here are five simple ways your social media presence can land you your dream job.
    [Marketing] Top Five Stories for Week Ending September 3, 2010 | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 03 2010 Top Five Stories for Week Ending Sept. 17, 2010 Content Marketing: Yes, We’re All Media Companies. The Death of Traditional Book Publishing The PRWeek Guide to Required Reading The Time for Location-Based Marketing Is Now Have something to add?
    [Marketing] Online Video For Business: Strut Your Stuff
    Sponsor Internet TV: conversion rates and brand affinity measures far outpace traditional marketing platforms Contact Todd Cochrane, CEO of RawVoice to learn more about sponsoring internet video and connecting with pre-built audiences for your products and services. Roles that Online Video Can Play Education & Entertainment Marketing & PR Customer Service HR & Recruiting Change the World View the entire presentation here. This presentation was given at the Next Level Social Media Hawaii Conference in Honolulu, Hawaii on April 30, 2010. Why Choose Video? Hawai?i
    [Marketing] Why Social Media is a Force For Good
    Social networking, one of the most revolutionary platforms on the Internet, is the subject of a lot of heated rhetoric regarding privacy, wasted time, and marketing exploitation. Online retail, SEO, and video marketing give entrepreneurs a fighting chance at establishing a widespread clientele even without the big money that traditionally grants exposure to the top dogs. It may seem fairly obvious that the Internet is an incredible innovation that has changed the world. Like with all great tools, the potentiality for misuse is inherent, and the Internet is no different.
  • ENGAGE  |  FRIDAY, DECEMBER 20, 2013
    [Marketing] Time to Get the ‘Internet of Everything’ on Your Radar
    'This is the second article in an occasional series on this blog by McMURRY/TMG Content Editor James Alan Miller that will explore the evolution of mobile technology and its influence on business and content marketing. Though still developing, this fledgling trend has the potential to drastically change how your organization targets, markets, creates and delivers content to its customers. If the Internet of Everything comes to pass, and I see no reason to think it won’t, it’ll be a marketing and content delivery game changer the likes of which the world has rarely seen.
    [Marketing] Is Social Taking Malaysia Airlines to New Heights?
    I’m not sure how the back-end systems are set up but I would imagine that Malaysia Airlines will now know when someone purchases through Facebook, how much they spent, what their social graph looks like, where to connect with that person through social channels, and how to market/reach out to that person at a later date (and perhaps their friends). I was at the Eye for Travel conference last week when I learned about something really interesting that Malaysia Airlines is doing with Facebook and their booking engine through their new app, MHbuddy. What do you think? Interesting?
    [Marketing] 10 Ways to Make Your Tweets Stand Out
    People use Twitter for various reasons, whether it’s to learn about marketing or to learn about teddy bears doesn’t really matter.  Credit. Throughout the life of this blog, we’ve given you lists on a variety of topics.  From the top 10 technology infographics , to 10 reasons people aren’t commenting on your blog , and even 10 ways to change the world through social media , these lists provide quick and useful information that we think will make you a better Internet user.  So, here it is.  Be Original. Try coming up with your own creative title for the article. 
    [Marketing] This Week in Infographics: Show Me The Money
    With the job market still suffering from the recession, many people are foregoing a college degree. This week our theme is money, but not necessarily about having money, more about losing it. First we will take a look at a side by side comparison of the Great Depression and the Great Recession. It has been said that the two are very similar, but I’ll let the statistics speak for themselves. Next we’ll look at if college is still worth it. This seems to be a question that many young adults have been asking lately. 1 – Great Depression vs Great Recession. Blog Featured
    [Marketing] 10 Genius Tips on How to Create a Podcast Your Prospects Love
    The hot new topic in social and content marketing is definitely podcasting. The Social Media Examiner’s 2013 Marketing Industry report found that while just 3% of marketers are currently using custom podcasts, 24% plan to figure out how to create a podcast, and implement the practice in the near future:  . If you’re hoping to gain an edge above your competition, or position yourself as a thought leader, a podcast could be just the ticket for your content marketing strategy. Are you considering integrating podcasting into your content marketing strategy?
    [Marketing] Research your posts with Buzz Monitoring
    You can use it to track news on markets for projects and can suggest the latest trends and/or buzz for content creation programs and general business intelligence. In my case that would be search engines, search marketing and social media marketing. The SMM Search – which contains many of the top social media marketing blogs and we’d get this for ‘ buzz monitor ’ What is advantageous to making a custom search engine is controlling the source material. 26 Free Social Media Tracking Tools – Marketing Pilgrim. but entertaining).
  • KIKOLANI  |  FRIDAY, APRIL 5, 2013
    [Marketing] Fetching Friday – Resources Mashup & Guest Blogging Hangout
    48 Tweetable Stats To Make You An Online Marketing SmartyPants – line marketing stats. Share them easily on Twitter and look like an online marketing smartypants. 21 Resources to Help You Rock SlideShare for Marketing – Need some help getting started with SlideShare? These articles will help you start your content marketing efforts right Also don’t miss this SlideShare case study on getting 243,000 views in 30 days. Here are the five reasons you should still make Facebook tabs part of your marketing strategy. The Resources Mashup.
    [Marketing] Are You Trying Social Media Contests to Promote Your Conference? [CASE STUDY: AILA]
    For its 2012 Annual Conference, AILA asked its members to help with marketing efforts.  Lindsay Curcio is an attorney who has been practicing immigration law since 1990. In addition to her practice, Lindsay is an adjunct professor of immigration law at New York Law School. Camille Mackler has been practicing immigration law since graduating from New York Law School in 2006.  She is also active with advocacy efforts and is the founder of the photo blog Immigration in Pictures ™. Both Lindsay and Camille are active members of the American Immigration Lawyer’s Association (AILA).
    [Marketing] Collaboration in the 2.0 Enterprise
    That way all of the marketing, product development, and PR departments would be able to communicate with their own teams?  Everyone openly collaborates and shares with one another Each department collaborates with relevant people meaning that all the marketing guys talk to marketing guys Every geographic area has it’s own collaboration sub-group and within that we can find departments for a particular area.  tools on the market do allow them to do that but see paragraph one why this is usually not an option currently. How about 20,000?  and 40,000?  industries.
    [Marketing] The Dawning Era of #SocialBusiness with @rsica @emanuelescotti #SocBiz #HBR
    At the event, Blue Focus Marketing President, Mark Burgess (@ MNBurgess ) and I gave a speech titled “The Rise of the Social Employee & the Social Leader,” which expanded on the many concepts presented in both our best-selling book, The Social Employee (McGraw-Hill, 2013) and Mark’s recent TEDx talk. 'In early July, we had the privilege of participating in the seventh annual Social Business Forum (@ SocialBizForum ) in Milan. You can download the file, titled “#Social & Digital Transformation,” here. You are all essential members of the social business community.
    [Marketing] Super Bowl XLVI Social Media Command Center
    There are a few times in life when your personal passions meet your professional calling – an obsessive Patriots fan (that is me) gets to share with my colleagues and peers that the Super Bowl XLVI Host Committee is using the Awareness Social Marketing Hub to deliver “Hoosier Hospitality for the 21 st century,” managing social media channels to engage with fans before, during and after the big game.  Planning for the Command Center began more than a year ago, with the Committee making a final selection of the Awareness Social Marketing Hub in July 2011. Go Pats! BostonMike.
    [Marketing] A Small Business Perspective on the Value of Salesforce Chatter
    When we work on documents such as proposals, white papers, or marketing collateral we just upload it to chatter for the team to take a look at and make their edits/comments directly in chatter. For those of you not familiar with Chatter, it’s a relatively new product that Salesforce (CRM vendor) released and it’s basically designed to allow for more efficient communication within your organization. It’s a bit like Facebook but for the enterprise. I want to note that this post isn’t about Salesforce as a whole, but specifically about their Chatter product.
  • KIKOLANI  |  FRIDAY, APRIL 6, 2012
    [Marketing] Fetching Friday – Resources Mashup & BRNO HDR
    Starting Over – What Would You Do Differently – We asked top Marketers and Bloggers this question — If you had to start over and knew then what you know now, what would you do differently? 63 Free (or Almost Free) Ways to Market Your Business – 63 free (or almost free) marketing tips and tactics that any business on the planet can use big or small to generate publicity, buzz, and awareness on the cheap. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week.
    [Marketing] Three Big Bets
    The market for these is infinite.  We've made three big bets at FeverBee. We want to share them.    1) We believe that the process is more important than the platform. There are plenty of community platforms. Many are terrific. The barrier to entry is low and dropping every day. However, the process of being able to develop a community remains relatively rare. Few people know it. Most branded communities fail. At FeverBee we focus upon the process , not the platform.    2) We believe that communities need their own unique location.  
    [Marketing] Why it Pays To Purge – Making Efficent Use of Twitter
    Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Mark Ramskill @ramskill Mark Ramskill is head of marketing for SubHub , the popular membership site platform. December 31, 2009 Billy Mitchell @billymitchell1 Mark, When you are followed by what seems to be a “bulk follower&# or someone with 50,000 followers already that is obviously marketing a money-making scheme, do you block them in addition to not following back? The million dollar question. All done!
    [Marketing] Can You Trust Anything Mashable Says
    As a marketer, I love this idea. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Can You Trust Anything Mashable Says is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'Social Media Controversies Addressed, Fresh Each Week. But is this REALLY what we want? Providers of news and information seamlessly aggregating and distributing advertising as if it actually WAS news?  get it that every company is an ersatz media company today.
    [Marketing] XYDO Preparing Personalized News Hub With Quora Flavor
    Disclosure: Theoretically, my6sense , where I am VP of Marketing, is in the personalized news game, which I should note. Continuing the mantra that the third wave of the Web is one of personalized news, streams and social experiences, XYDO is on the verge of launching what they call a personalized news network that claims to show you only the news you find interesting from all the friends and people you follow across the social Web. But more than a simple share counter, XYDO starts you off with asking for you to select the topics you want to follow and avoiding those you don't.
    [Marketing] 9 Problems Keeping Your Online Community from Being Great
    Reasons Why Content Marketing Doesn’t Work for Associations [Cool Infographic Friday] Content for SEO [Cool Infographic Friday] Big Data Big Profits [Cool Infographic Friday] The Ultimate Guide to Creative Commons If Net Neutrality is dead, what does it mean for associations? 'I’m not one for lengthy introductions, the title of the post brought you here, so let’s dive in. Below are the aforementioned 5 problems, and I’ve attempted to provide a solution to help you remedy the problems. Would love to hear more from you in the comments or  on Twitter. Why is this?
  • ARI HERZOG  |  MONDAY, APRIL 14, 2014
    [Marketing] Finding Order in Chaos: Month 4
    At the end of the day, Twitter is a marketing tool so having more followers does create a more valuable resource for me. 'Looking back at my history of finding order in January , February , and March , Twitter is where I struggled the most. Because of multiple hats I wear, it was frustrating to appeal to different audiences at the same time. But then I emailed Jonah Lupton about his perspective of following 809,000 and being followed by 738,000; and something he said struck a nerve. follow lots of people because it’s a way to get noticed. How many I followed in 1 month.
  • VIPER CHILL  |  TUESDAY, JUNE 11, 2013
    [Marketing] Case Study: Have Your Best Product Launch Ever (Without a Single Affiliate)
    “I could advertise on marketing sites with just an XXX graphic on a 125 x 125px square. As you saw earlier from that email comparing me to sleazy marketers who double-email and send an “oops, sorry wrong password” message, dozens of people had problems with the password feature. I’ve also been of the belief that if you know what you’re doing when it comes to marketing and SEO, then you should be doing it for yourself. How many sales pages do you really remember in the marketing world? Congratulations, Adam and Jen! “No ways dude.
  • SPIN SUCKS  |  FRIDAY, MARCH 2, 2012
    [Marketing] #FollowFriday: Adam Justice
    We understand privacy settings, marketing practices, stats and analytics, hash tags, meta tags and net lag. I realized last night that today is the first Friday of the month, which typically means it’s book review time. But, um, well…I forgot. And I promised Erika Napoletano I would do a review of “ The Power of Unpopular ” the week it comes out (March 20) so we’ll substitute the March review then. Sound good? Great! In that case, I’d like to introduce you to Adam Justice , otherwise known as etelligence. So smart!” ” He writes for Yahoo!
    [Marketing] Who’s the Real Loser In Social Search?
    He also is a Chicagoan (sort of – if you count Rockford as part of greater Chicagoland) and he blogs at A Life Well Lived Concludes with a Smile , where he discusses social media, happiness, life-affirmation, marketing, and some search. Today’s guest post (and video) is by Lisa Gerber. It’s  Facebook question of the week  time (clap, clap, clap)! m coming to you from my deck at Schweitzer Mountain outside of Sandpoint, Idaho…and I have a guest appearance I think you’ll enjoy seeing! Today’s question comes from Barry Silver. What’s a Bing?
    [Marketing] The American Dream: Growing a Business | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 20 2010 The American Dream: Growing a Business By Gini Dietrich | Email | Print | 5 Comments | This was first published on Mark Schaefer’s blog, Businesses Grow. So if you’ve already read it there, it won’t hurt my feelings if you ignore me today.
  • JACOB MORGAN  |  FRIDAY, JUNE 18, 2010
    [Marketing] The Disconnect Between How Vendors and Strategists Approach Social CRM
    But again, I see the issue and agree we need move past “conversations&# and we will when the “market&# is ready to really move forward (which we are starting to see).  CRM is a solution/strategy to help sales, marketing and customer service work more efficiently. hate the word putting the customers central (because it is often so abused) but if taking seriously it effects much more than the departments now responsible for sales, marketing en customer service. I think what we are seeing now (also in the E2.0 So is social CRM really a technology solution? 
    [Marketing] Showing Up - First Step in Social Engagement
    Social marketing needs you to show up regularly, consistently, with humility and with a belief in what you are showing up for.( The truth is that social marketing is never 100% right. In fact I would go as far as to say.great social marketing shouldn''t be perfect, shouldn''t always be right as this allows room for the customer to interact and start a conversation with you. Are you unclear about what your social marketing aims are.then define them. 'Showing up is half the battle. Tweet this ). It may be lack of time or once this new client is secured. All excuses.
    [Marketing] 2011 New Year’s Resolutions from Our Adland Galaxy
    We invite our readers, ad agencies, marketers, social media, and PR, to add yours in the comments section.  Happy New Year  from Blue Focus Marketing.  curious about technology and passionate about marketing, people, social media and #UsGuys’ “Story telling will continue to evolve at blinding pace, with even more consumer participation than ever before.&#. ‘Twits, blogs and consults about how social media can be integrated into marketing programs. ‘B2B Marketing Agency partner and creative director. Blue Focus Marketing @bluefocus360.
    [Marketing] The Questionable Ethics of Klout Perks
    In addition to becoming the preeminent influencer package of choice for businesses, it’s clear that Klout has a second agenda: Disseminate products into the marketplace via volunteer online influencers for their marketing clients. ’ Marketing, PR and social media folks don’t have the same kind of rigorous code of ethics, unfortunately. On the social web, it is important to look at the details, including content publishing rights, communication “best practices,&# influence theory, or a “Perks&# package. It has brought up the question of ethics.
    [Marketing] Koka Sexton dot Com
    Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Why geeks make better boyfriends In the wide world of dating, there are many options. Do you go for the flashy guy with the smooth smile, or the dude in the corner typing away on his laptop? found this list on the best of CraigsList and thought it was worth sharing. While geeks and nerds may be awkward, they’re well-meaning 9 out of 10 times. That smooth dude with the sly grin and the spider hands? Wonder what HIS intentions are… plus, I’ve never had a geek guy not call me when he said he would. Score major points THERE. GIRL!!
    [Marketing] The Future of Local Storage Is Practically None At All
    Similarly, as iOS and Android increased in market presence, there was the occasional app missing from one platform or the other. Stand Back or Your Hard Drive Is Going to Get It First they came for our floppy drives. Then, they came for our CDs and our DVD drives. It won't be too long until the concept of a hard drive, or any local storage, beyond that needed for temporary offline use, is itself antiquated. If it can't be reached via web browser, it's probably not worth having. Goodbye Desktop Applications. No Seriously, Have You Seen Pixlr on the Web? It's Great. Seriously.
  • THE WAY OF THE WEB  |  SUNDAY, JUNE 17, 2012
    [Marketing] Your thoughts on how Google+ is perceived?
    Do you think success for Google+ is a long-term change to business, cloaked in a short-term attempt at the mass-market, or is that too small a prize for a company of the size and revenue of Google? Just a quick post as I’ve spent most of Fathers Day with my son and watching the British round of the MotoGP series, but two recent stories about Google+ have caught my eye, and neither of them are about new features Google is trying to cram into its social network to force it to become popular. Hat tip Neville Hobson ). via Techrunch). What this may mean for Google+. Buffer.
    [Marketing] Cadmus Introduces API for Tweet Relevance
    There's no question the market for determining personal relevance is a hot one. Disclosures: I am vice president of Marketing at my6sense, an assumed competitor of The Cadmus. In addition to my6sense , which you've no doubt heard a lot about from me on this week and last, one of the more interesting players in this space is The Cadmus. Now, the company is branching out with an API that lets other Twitter clients tap into Cadmus for personal relevance. The Cadmus At Work in TweetAgora, Tapping Their New API If this sounds a lot like what my6sense is doing - that's because it is!
    [Marketing] Top 5 Mobile iPhone and Android Apps
    Understand the Market: It’s key to understand if the market is ready for such an app. Does the market want something like this? I was recently in a bookstore and came across a couple books I was excited to check out right away. However, I didn’t grab them and run to the register as I would have a couple years ago…instead I pulled out my evernote app on my iPhone jotted down the title and author. Then as I walked out, I pulled up Amazon and purchased them with 1-click for my Kindle app. However, is the app really that great? Is it inexpensive? Easy to use?
    [Marketing] Walking the Personal and Professional Line on the Web
    majority of my  potential client market could be online at any time, and I never know who is paying attention or listening carefully. A few weeks ago, author extraordinaire Eleanor Brown   was on Twitter, asking people how they decided how much of their personal selves, beliefs and opinions they infused in their online interactions. It’s a tricky question, isn’t it? Or at least it seems to be for a lot of people. So I put some thought into where my lines fell, and though it’s a total “me” perspective, that’s the only perspective I’ve got. Period.
    [Marketing] Where I’m Headed Next
    As of today, I’m officially the SVP of Marketing for Sysomos , focused on their MAP and Heartbeat platforms for social analytics and intelligence. Fast forward to earlier this summer, and I got an intriguing call from recruiter extraordinaire, Joe Pugliese at Blackpoint Partners  about Sysomos’ need to fill a key marketing leadership position. (Seriously, Lots of consolidation, a more mature market and customers with evolving needs, and yet some strong opportunity for the right players to break through the clutter and confusion to fill some very key gaps.
    [Marketing] Challenging the old media business models (Part 1)
    by Harvey Blume Find On Facebook Fan Page SMC Co-Founders Of: Visit SOCIAL MARKETING FORUM   SMC support: Lifestream #Wall Street : Money Never Sleeps - has anyone seen it yet? Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Challenging the old media business models (Part 1) January 18th, 2010 by Giedrius Ivanauskas Leave a reply » Share I was just reading this great post by Robin Carey , the co-founder of Social Media Today, about the maturity of social media and the challenges it faces on the way.
    [Marketing] Are you here to make friends?
    by Harvey Blume Find On Facebook Fan Page SMC Co-Founders Of: Visit SOCIAL MARKETING FORUM   SMC support: Lifestream #Wall Street : Money Never Sleeps - has anyone seen it yet? Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Are you here to make friends? July 1st, 2010 by Giedrius Ivanauskas Leave a reply » Share I’ve just read this brilliant quite personal story by Peter Bregman on Harvard Business Review “Why Friends Matter at Work and in Life“. Want to stay in that job you have? Valid XHTML 1.0
    [Marketing] Fetching Friday – Resources Mashup & CommentLuv Benefits
    Case study: How a new blog achieved 100% growth in 2 months – what it takes to build and market a successful blog and the lessons learned. Going viral – marketing techniques to get people to take notice of your content. Mailing Lists / Making Money Online / Online Marketing. keys to marketing products online – great tips for selling your own product! What you can learn about social media marketing from TLC – 7 tips for a great social media marketing campaign. The Resources Mashup. Blogging / Writing. Facebook. Link Building.
    [Marketing] How To Build An Online Community: The Ultimate List Of Resources (2012)
    Never Hire A Marketing Agency To Build Your Online Community. Bughin & Zeisser, (2001) The Marketing Scale Effectiveness of Virtual Communities. Pitta and Fowler (2005) Internet community forums: an untapped resource for consumer marketers. Wang and Fesenmaier (2003) Understanding the Motivation of Contribution in Online Communities: An Empirical Investigation of an Online Travel Community, Electronic Markets, Vol 13, No 1. This is a collection of my favourite and most popular posts from the last five years. The Online Community Basics. Strategy & Planning.
    [Marketing] Blogging Upstream
    Sure we cover fashion, beauty, and fitness… but only if we have something interesting to say about it, not because marketing studies tell us we should. Based in Los Angeles, she runs Digital Marketing for FIDM/Fashion Institute of Design & Merchandising. Guest post by Marcia Zellers. Some of us follow the current; some of us prefer to swim upstream. have never had much interest in the status quo, and I get a particular charge out of trying to spot the blurry opportunities hiding behind society’s clear-cut edges. Because most successful media follows a formula. Not the formula.
    [Marketing] Social Media Lawsuits Protect Yourself From Them | Guest Posts.
    recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention. Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. COPPA – Do minors use your website and do you mine data for marketing? All that stuff? Yikes.
    [Marketing] Two New Google Developments
    expect the Google Nexus 7 to be a major player in the e-book reader market within a couple of years and will probably even drive some of the smaller readers out of the market. Google, as always, is branching out. They’ve recently made two new developments that have already gotten the blogosphere talking. The first one may not seem much, but it could be over the long term. They’ve add an Events tab to the social network Google+. Keep saying that Google+ isn’t competing against Facebook. That’s right, keep saying it. Google’s New Tablet.
    [Marketing] What Is A Heat Map?
    If you are new to Internet marketing or website development, or you just simply have stuck to the basics, then you might wonder what a heat map is and how it can help you improve your website and lead to greater revenues. Perhaps it’s time to publish and market a more in-depth e-book on the topic that you can sell to your site visitors and e-mail list. Even increase your ROI. heat map, in simple terms, is a graphic picture of your website traffic and what that traffic does on each page of your website. What does that tell you? What’s that tell you?
    [Marketing] Colleges, Branding, and Social Media
    Most colleges and universities define mission statements and market to students through direct mail, social media marketing, and print and web advertising. Admissions offices should take note of the powerful marketing force of social media, and use them to advertise their schools and reach out deliberately to prospective students. Most colleges and universities define mission statements and market to students through direct mail, social media marketing, and print and web advertising. How Do Colleges Create Brand Image?
  • SOSHABLE  |  FRIDAY, AUGUST 19, 2011
    [Marketing] Everything You Wanted To Know About Getting A Social Media Job
    Most jobs require a degree in marketing, communications, or something else – they aren’t looking for social media majors. If you have ever thought about getting a job in social media and thought, “It couldn’t be that easy to get the job and it probably sucks worse than I think,&# you’d be wrong on both counts. Getting the job is easy. Enjoying the job is easier. Doing it well is another story altogether, but we won’t cover that here. What we will talk about is getting the job itself. That’s where the similarities end and reality hits.
    [Marketing] Ever Wondered About….Pummelvision? « Wisdom London
    For marketers and communicators, it could provide a tool with which to create and share a really quick and slicker-than-average asset, for free. Wisdom London Creative Communications is our world… « Ever Wondered About…Quora? Ever wondered about…Usability Testing? » Ever Wondered About… Pummelvision? What is it? Really simple: Pummelvision lets you grab photos from Flickr, Facebook, Dropbox and Tumblr, put them all together and create a slideshow video. Or as Pummelvision puts it, “make your life flash before your eyes”. Why should I care? link] [.]
    [Marketing] Frequently Asked Questions About This Lifestream - The Steve Rubel.
    Call me old school, but I look to you for in depth analysis of marketing trends. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 29 Jun 2009 Frequently Asked Questions About This Lifestream It's been a few days since I announced that I was abandoning my blog in favor of a lifestream. Q) Why did you abandon your blog? But I want it to connect to the spokes.
    [Marketing] Is It A Penalty Or An Algorithm Change?
    In that case, you just have to get more competitive and learn how to fight back – in an appropriate search engine marketing manner. 'Matt Cutts received a question about how to know if and when Google has penalized a certain site and I think there are several takeaways from his answer, detailed at Search Engine Journal. First, you’ll be notified in Webmaster Tools if you’ve been targeted manually by the Google webspam team. This is important because you won’t necessarily receive a notification if you’ve been slapped by an algorithmic change.
    [Marketing] Creating Evangelists: Social Media the Cirque du Soleil Way
    Again, an example of marketing at its finest – create interest up front and then blow their socks off by delivering beyond expectations. finely-tuned marketing and social media strategy which creates a level of buzz, but isn’t matched by the actual experience or product in real life will do nothing other than create a group of disappointed, and likely vocal, customers. With six completely different Cirque shows in Las Vegas, choosing just one proved a daunting task, but I eventually selected LOVE. It’s as if LOVE? This strategy was definitely in play here.
    [Marketing] Fetching Friday – Resources Mashup & Neurowear
    How To Create A Killer Marketing Plan For Your Book Launch – 9 simple steps to make sure the Internet is paying attention on launch day. How to Use Blogging to Market Your Freelance Business – Before discussing the types of blogging and specific tips for each, I will discuss blogging techniques that apply to all and finally end with advice on using social media tips to reinforce your blogging efforts. The Low-Budget Guide to Marketing Your Blog as a Freelance Writer – Having a blog is essential for freelance writers, but a blog alone won’t do the trick.
    [Marketing] Streams from the Road: Trends from Friends - The Steve Rubel Stream
    just wanted to touch base as a Vancouverite whos looking for his break in the retail market and who believes PR and advertising on a site like yours, would be quite beneficial ! He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 25 Aug 2009 Streams from the Road: Trends from Friends On Sunday I spent the afternoon in Half Moon Bay with Robert Scoble, his lovely family and Francine Hardaway (whom I had never met). Everything is becoming social. Thanks.
    [Marketing] HTC Desire Review: The Digitall and the Digicool
    If you need a manual or guidance, then the product won’t last in today’s market -  a lesson I’ve learnt recently with Like Minds this month. I spent some time recently with the HTC Desire with my new reviewer hat on, not just wanting to say how I feel products are, but also how they affect our lives. Right now, I am using an old style phone, you know – the ones without predictive text, internet, and touch screens – and it is amazing to see how many habits I have picked up because I’ve been using the iPhone for two years. The Digitall and the Digicool.
    [Marketing] Facebook for financial services?
    have been to funerals with a lot of people but that does not make it a good place to market. Image by DavidDMuir via Flickr. Over the past few months, I have consulted with around 20 banking and financial organisations, and I have got “under the skin” of their frustrations with, and their aspirations for, the untamed beast that is social media. In this series of posts I will outline the opportunities for financial institutions when entering into an online dialogue with customers in a risk-averse industry. It can help, of course, but the benefits are usually overstated.
    [Marketing] UMASS Dartmouth Study Shows Social Media Reduces Recruiting Costs for Higher Ed
    Last week, my mother-in-law emailed me a link to a press release on Social Media ROI for institutions of higher education from the University of Massachusetts Dartmouth Center for Marketing Research. It shows that social media allows these institutions to more effectively target candidates while reducing marketing spend by up to 33 percent on certain mediums. Below are some additional statistics that I found interesting: Social media has reduced traditional marketing costs: 33% reduction on print advertising. 24% reduction in newspaper ads. 17% less in radio/TV ads.
    [Marketing] Waiting for Life to Happen
    Even when opportunity does come, inevitably it’s because of proactive marketing and activities. 'Do you wait for life to happen? It was Jack Welch who said , “Contol your own destiny or someone else will.” ” Jack seems to have a superman attitude that fails to recognize the influence of outside forces, but… You can let the world run you, or you can create opportunities. don’t wait for things to happen, and I don’t give others full power to determine my destiny. This is true in business and in other pursuits. But the key is to do the footwork.
    [Marketing] Measuring The Whole Not Just Some of The Parts
    Whether it be a process, a product, some form of media, people, markets and all things tangible that can be measured and correlated to the achievement of results. 'Sometime in the near future the next generation of business leaders will look back on today’s business practices and wonder whether we really cared about results. Today’s management practice are centric to measuring anything and everything that moves. Then that recognition is correlated to results to justify more expense to spend more on the intangibles. Or at least we thought they did. The rest is.,
    [Marketing] The Social Era Is About Exceptionalism
    Social technology has empowered the human network to influence the behavior of markets. The Social Era dynamics are unusual and subsequently creating new rules and principles foriegn to previous era’s. The Social Era is about exceptionalism. Exceptionalism is the perception that a country, society, institution, movement, or time period is “exceptional” (i.e., unusual or extraordinary) in some way and thus does not need to conform to normal rules or general principles. Exceptional thinking begins by understanding the value created from intangible things.
    [Marketing] It Takes Currency to Make Money
    His clients are mostly from the aerospace, higher education, finance, and diverse corporate marketing concerns. If you’re a Flash game developer, you are concerned with how you can make a living from your creative and intellectual services. Fortunately there is a payment system so workable, that it may actually work.   Game developers can charge money both for their games, and for things within their games. Here’s how it works: 1.    Player pays real money to buy fake money within the game. 2.    Player spends fake money on virtual stuff. The sky’s the limit.
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    That’s what attracted me to online marketing initially, and why I made the jump to that career in the mid-90s. The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. Your faith creates for me an opportunity to educate more and more marketers and the companies for which they work. The promise was that digital marketing would democratize, but ultimately it didn’t. Social media has definitely changed the way marketers and entrepreneurs do business. Family, friends, colleagues. Ditto.
  • DIGIGEN  |  THURSDAY, MARCH 24, 2011
    [Marketing] Why Bad Research could Kill Social Media’s Credibility
    The client had recently attended a conference where big players such as Unilever were saying that data is killing marketing. don’t think data is killing marketing, but I do think bad research, pointless numbers, or data lacking real insight is. I recently had a really interesting conversation with a favourite client. We “clashed&# over a chart I produced saying that insight and data are what drives digital strategy. Interesting. At that point in time I didn’t think that was the case, but actually perhaps she was right. continues below…).
  • KIKOLANI  |  THURSDAY, MAY 5, 2011
    [Marketing] Fetching Friday – Resources Mashup & Yellowstone
    Making Money Online / Marketing / Online Business. Top 25 online marketers to follow on Twitter – want to learn more about online marketing? lessons I learned from the biggest blogging jerk – interesting post about basic blogging etiquette and even more interesting discussion in the comments about the gap between blogging and marketing frames of mind. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on The Resources Mashup. Blogging / Writing.
    [Marketing] Social Media Club Delhi January 2011 Meetup with Karthik Nagarajan from Nielsen Online
    If you liked this post, you might also like: The Ultimate List of Meetups, Events and Conferences for Marketers, Entrepreneurs and Activists in Asia My NASSCOM Emerge Workshop on Social Media For B2B Marketers My Upcoming Full Day NASSCOM Workshop For B2B Marketers My NASSCOM Talk: Made in India, Made for the World My Talk on Digital Activism at Social Media Club Delhi How to Build an Open and Collaborative Professional Services Firm? Buzzmetrics, NM Incite’s social media monitoring tool. India Social Media Report, Edition 2 , released by NM Incite and Blogworks.
    [Marketing] Social Squared, Sharism and Micro-Philanthropy Platforms in India.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Upcoming Talk: The Social Squared Manifesto at Salesonomics 2010 Mauritius Foursquare: From Location-Based Check-in App to Reputation System For the Real World » Social Squared, Sharism and Micro-Philanthropy Platforms in India and China Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! What do you think? For more, read my bio.
    [Marketing] Return on Influence: 5 Questions with Mark Schaefer
    Thankfully, Mark Schaefer analyzes social scoring in his new book Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing. His well-known blog {grow} , has been named one of the AdAge Top 150 marketing blogs in the world. How can marketers target influencers who are relevant to their offerings, rather than just users with large followings? think a lot of people get caught up in the emotion of the thing and are not seeing the underlying science and marketing trend dispassionately.  And that mindset leads to success. Mike Lewis.
    [Marketing] Why The Sharing Economy is Changing Everything
    At that rate, peer-to-peer sharing is moving from an income boost in a stagnant wage market into a disruptive economic force.” – Forbes Jan 2013. At that rate, peer-to-peer sharing is moving from an income boost in a stagnant wage market into a disruptive economic force.” - Forbes Jan 2013 What this episode is about and why you should care The collaborative economy is an economic system based on people sharing their resources including goods to services. 'Click Here to Subscribe via iTunes. Click Here to Subscribe via RSS Feed (non-iTunes feed). link]. Need a wedding dress?
    [Marketing] CareOne Cashes In On Community
    CareOne’s approach is a good example of soft-sell marketing. CareOne Debt Relief Services contends with a business climate that few of us (thankfully) have to face: Its industry has a terrible reputation. That industry is debt relief, a field that many people associate with fast talking pitchmen on late-night infomercials. But there’s nothing underhanded about CareOne, a nine-year-old company with 700 employees and a philosophy that “There’s no reason to be ashamed of being in debt,” according to Social Media Director Nichole Kelly (right). She would do no such thing. The 1.4
    [Marketing] Negative reviews – Proof that responding works!
    can only hope you’re not a client, and you happen to run a marketing or web design and development business ! Back when I was Products Editor on , I received a steady trickle of emails and phonecalls on the same theme. Each one was from a product manufacturer or retailer who had received a negative review or forum post and wanted to know what they could, and should, do about it. Five+ years ago, the answer was mix of the insight and common sense that I possessed at the time. Photo courtesy Lars Plougmann on Flickr (CC Licence). h/t Mediapost and Mack Collier ).
    [Marketing] Easy Steps to Amplify Your Blogging
    Tony Karrer, CEO/CTO of TechEmpower, was one of the first people to highlight my writing outside of {grow} when he invited me to participate in the wonderful aggregation site B2B Marketing Zone.  An example that I created, the B2B Marketing Zone is a topic hub on … you guessed it … B2B Marketing.  For the B2B Marketing Zone, Tom Pick , a well-known blogger in the space agreed to support the effort.  Introducing Topic Hubs. The heart of this strategy is what I call “ topic hubs.”  Blogger Relations. Doesn’t this take a lot of work?  Tweet This! Digg this!
    [Marketing] Mainstream editors will get articles from bloggers with audience
    isn’t some marketing fad, but rather a fundamental change to the way we consume and interact with content. Why traditional media editors will turn to bloggers for articles in the future. Social media = content PLUS audience. If you are managing a newspaper or TV station or radio, will you contract out work to a freelance journalist…  or will you ask a known expert that blogs to write  the article? In a decent than syndicating your posts deal, Mashable announced yesterday that they’ve signed a deal with CNN to link to their posts from the CNN Tech page. . Pronto. Oh ok. >:( oh.
    [Marketing] Not On Google's Chrome Netbook List? There's Always eBay.
    On the flip side, it is a little surprising that at least one of those who somehow qualified as a trusted tester is instead trying out the gray market to make a buck. Even for Google , this week was a big one in terms of announcements. In the first two days, the company unveiled its new Nexus S smartphone, running Android 2.3 Gingerbread), powered by Samsung, and also introduced the new Chrome OS, running on custom Google hardware, along with the much awaited Chrome Web app store. Unsurprisingly, one of the devices is already on eBay, sporting a price tag of nearly $600. It's Stealthy.
  • SOSHABLE  |  TUESDAY, MAY 7, 2013
    [Marketing] Introducing Wikimotive Podcasts!
    It’s going to focus on digital marketing interviews, webinars, and other informative (and hopefully entertaining!) Our first guest is digital marketing veteran and legendary car dealer advocate Jim Ziegler ! Next week we’re going to hold a live webinar where we’ll teach you how to give yourself an SEO evaluation using only free tools, and the week after that we have friend and automotive marketing  pro Keith Shetterly! 'We have some exciting news here at Wikimotive today. We’re starting a new podcast channel! segments., we hope you listen!
    [Marketing] Kinoma to Bring Sleek App UI to Smartphones and Beyond
    The Kinoma Dashboard in Action "What we can do as part of Marvell is bring sophistication from the smartphone market down to embedded devices," Hoddie told me. We are the right solution at the right point in time that the market needs right now. Near the end of 2010, Marvell Electronics , the San Jose-based silicon manufacturing firm, quietly made an acquisition of a software company called Kinoma , making mobile media browsers and other software for smartphones on Windows Mobile and Palm. The idea? but that don't have a strong UI to match. Think of it as an evolution.
    [Marketing] Social Letters of Intent
    The aggregation of consumer conversations enabled by technology has fueled awareness of market methods and intents. Consumers have found influence  and have begun to “opt out&# of the old methods created by old market methods of intent to capture and sell. The “markets of conversations&# are no longer motivated by old methods used by the markets over the last 40 years.    Doc Searls says “ The Intention Economy is built around more than transactions. Every time someone post something online the context of their content reveals an intent.
    [Marketing] App of the Week: Evernote vs. Springpad
    Both apps become better and more useful the more often you use them and are great for keeping tabs on content for your online marketing. 'While we are Evernote enthusiasts, we recently stumbled upon a similar app that might be able to hold it’s own – SpringPad, turn your mobile device into a personal assistant. Available for multiple devices such as android, iTunes, kindle, google play, and online, it took our favorite parts of Evernote and expanded. However, both might have their specialized audience, depending on what you want to get out of the apps. Evernote. Con:  .
    [Marketing] Is Klout An Accurate Measure Of Your Social Influence?
    That’s the million-dollar question among social media marketers. Klout is a service that claims to measure social media influence , but is it accurate? The service has its proponents, but it also has its detractors. For starters, the definition of influence is a little bit murky. For instance, does it mean you get a lot of Likes on Facebook or a lot of Re-Tweets on Twitter? Klout tries to measure both, but it doesn’t end there. Klout tries to measure several social services including Facebook, Twitter, Google+, LinkedIn, YouTube, and that’s just for starters.
    [Marketing] 5 ways to check into the super bowl from your couch and collect some badges – Poll
    For Super Bowl 45 we have everything from pre released Super Bowl commercials trying to go “viral&# such as my personal favorite the VW’s “The Force” Super Bowl Ad to anti super bowl marketing such as the Network Solutions GoGranny campaign. flickr photo by alvi2047 Super Bowl 45 is today between the Green Bay Packers vs the Pittsburgh Steelers and the NFL along with various brands have all gone social media crazy this year. Visa even has a social media, twitter, measuring dashboard where you can tweet from at But what if you’re not using foursquare?
    [Marketing] Mobile – Social 2011 and Web Journal Late December 2010 – Mid January 2011
    Also noted a comment by about Mobile – Social (think  Larry Page is taking over the helm at Google) is what 2011 is going to be all about and a post about Pepsi “exec&# being the top trend in 2011 – turns out Bonin Bough, who I have met several times in NYC (and who co-authored a book with Stephanie Agresta I contributed to - Perspectives on Social Media Marketing – I have a piece on pages 227-228 on how Social Media Measurement is different than Traditional Marketing) is going to be speaking at the On The Top Conference that I’m at in Davos next month.
    [Marketing] Thank You for the Civilination Help
    'Before people gamed every post for “Content Marketing” optimization, people used blogs to converse, including expressions of gratitude. Today Google+ a force to be reckoned with and a must for any content marketer, even if only for search purposes. guess I am old school, so forget Google. It’s time to thank folks for their help last week with the Punish Geoff Fundraiser for Civilination. In all we raised almost $3,000 together for online civility. Civilination founder Andrea Weckerle has raised more than $1,000 independently. Thank you so much!” Cheers.
    [Marketing] Does the World need an Anti-Social Media?
    We can use this technology for so much more than the next big marketing campaign or complaining about the terrible barista at Starbucks. Guest Post by: Jay Dolan, @JayDolan. Jay is the founder, editor, and blogger for The Anti-Social Media blog. Jay Dolan, founder, editor, and blogger for The Anti-Social Media. want you to know a secret: I love social media. When I started The Anti-Social Media , @TheAntiMedia, I choose the name to be different and controversial, not because I have a deep-seated hatred of the social web. It worked. My little angry blogging bubble popped. Do it this way.&#
    [Marketing] 7 Breaking SEO News Updates that Will Take Your Business to New Heights
    While most of these tweaks go unnoticed, we’ve recently weathered an abundance of rewrites and changes that could affect how your company approaches your content marketing strategy. To help you stay informed about the ever-changing inbound marketing landscape, here are 7 pieces of critically-important SEO news: 1. This is undoubtedly mobile marketing at it’s best! Prior to 2012, the tool bar was updated on a quarterly basis, allowing SEOs and content marketers almost real-time access to their site’s authority in the eyes of Google. image credit: Search Engine Watch.
    [Marketing] 5 Naming Tips For Your New Twitter Account
    The name of a famous medicinal tea company means “(s)he uses drugs&# in Italian: needless to say, no market in Italy! Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Daniele Virgillito @Linguick Daniele is the creator of Linguick, spreading news, tips and curiosities about language. Tweet him, and he will make up a name for you! Naming Tips For Your New Twitter Account 20 The web is full of “naming gurus&# selling names to big companies for thousands of dollars.
    [Marketing] Quality Thinking Time at Defrag
    The solution is simple: send your marketing folks to WOMMA to hobnob and your strategists to Defrag to swim in the deep water. Do you have your calendar handy? What are you doing November 17th and 18th? If you're serious about the topics we discuss here—social media, analytics, intelligence, and everything else that matters—you should be in Broomfield, Colorado for Defrag. After last year, it's at the absolute top of my conference list for the year, and it should be on yours, too. This year's agenda is all over our topics. Plus, I get to speak this time.
    [Marketing] Open chance to talk at TED
    If you’ve never sampled the TED talks, I’d recommend having a look, as they definitely live up to the motto of ‘Ideas worth sharing’ on a huge range of topics, including creativity and marketing. This is rather cool. And now there’s the chance for anyone to audition their own idea for a TED talk by April 25th. There’s more details on the TED blog , but basically you upload a one minute video to Youtube or Vimeo, and then enter via an online form. Crowdsourcing audition open ted talks vimeo youtube
    [Marketing] Minor Wordpress 2.9 theme and plug-in issues….
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? → Minor WordPress 2.9 It’ll be sorted soon.
    [Marketing] Barack Obama pushes the button on his first tweet…
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious?
    [Marketing] Use Twitter chats to find communities of interest and get connected
    Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ Use Twitter chats to find communities of interest and get connected by trey on July 21, 2010 Tweetchats are wonderful for discussing topics and events of interest. They also help you find communities of people who share your interests. Here’s one way you can efficiently connect with tweetchatters after the chat so you can use Twitter to build community between chats. Go to BlastFollow. Key in the appropriate hashtag. both tools are pretty nice nifty. link].
    [Marketing] Interview with ASAE’s Community Manager, Mandy Stahl
    am located in the web strategies department, which is under the broader communications department under Robb Lee, Chief Marketing and Communications Officer.  Community management is a new role at many associations, and it’s further complicated by being both a very public-facing job as well as one managing internal processes that often cut across more than one department inside an organization. We thought it would be interesting to talk to Mandy Stahl, Community Manager for ASAE , about her first few months in this high profile job. Any questions for Mandy? Any surprises?
    [Marketing] Fetching Friday – Resources Mashup & The FitDesk
    The Marketer’s Guide to Quora – Learn how to use Quora’s question and answer network to build your professional brand, demonstrate your expertise, and monitor mentions about your business, products, or services. Why User-Generated Content Is More Important Than You Think – Learn how to capture the market share of the largest growing consumer group in the US through user generated content. These are timeless laws in the world of SEO that every search marketer should adhere to. The Resources Mashup. Blogging / Writing. Here are 25 ideas! Business / Career.
    [Marketing] Monday Morning Reads: Churnalism, Bubble Bursting, Influence Limits
    The Guardian reports on a new service from journalism watchdog the Media Standards Trust that reveals how all media organisations are at times simply republishing, verbatim, material sent to them by marketing companies and campaign groups. Happy Monday! varied bunch of posts and stories this week, from PR’s effect on the media (or is it just lazy journalism?), to avoiding getting caught when the social media “bubble&# bursts, to reputation management, influence and lastly a couple of Google stories to round things out. Let’s get to it! The Guardian: Churnalism or news?
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