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    [Marketing] 7 Ways to Thank Someone for a Retweet
    For example, if they primarily post quality “email marketing&# content and you have a list for that, and them to your list. 3. Marketing Sideways to Win at Social Media. Guest post from Angie Schottmuller , an interactive Jedi, e-commerce expert, and multi-channel strategist at Interactive Artisan. If you’re an active Twitter user, you’ve likely seen a “Thanks for the RT!&# post at some point. You’ve possibly even posted them yourself. The argument can potentially go either way for both personal and business accounts. Follow the User. List the User.
  • PROBLOGGER  |  SUNDAY, MAY 17, 2015
    [Marketing] 7 Ways To Build Your Brand In The Blogosphere
    By following their lead, you’ll get insights on how to build an authentic relationship with your market. 4. If you bring new products to market regularly, it’s tempting to find exactly the right bloggers for each one. This is a guest contribution from Jeff Foster. Blogger outreach is one of the most effective ways to build your brand. It’s a great way to connect with potential customers – the blogosphere gives you a ready-made audience who are already interested in your type of product or service. The good news is that there are proven ways to make your blogger outreach a success.
    [Marketing] Good Old Fashioned Values
    marketing agency. marketing strategy. If we use our traditional values in this now-digital world, we're going to fall behind. faster. have the pleasure of speaking in front of audiences that are both large and small all over the world. This gives me a very unique perspective. When I show an audience statistics of online usage, adoption of mobile, specific uses of YouTube to build audience or general Social Media quirkiness that generates a lot of attention, they shake their heads in a way that says, "I can't believe this," "who has the time for this?" rapidly.
    [Marketing] Is Facebook Home the Beginning or the End?
    Could I get a phone that is centered around marketing? is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the newly launched “Facebook Phone,” released to little acclaim last week. haven’t used it personally, but from afar it seems a little bit like the Windows Mobile interface that uses live tiles and lots of photos to make the phone experience more vivid and alive. To you as well?
    [Marketing] Report: Social Media Responsible For Only 3 Percent of Web Site Visits
    Despite the exponential, widespread, and breathlessly documented rise in social media activity and usage, many of us don’t have a great way to quantify the value of social media marketing to bottom-line business results. There is a new report from ForeSee Results that details research that they performed showing that social media is responsible for only three percent of web site visits to retail web sites. Apparently, according to a report that I wrote about recently, social media spending is going up. But is this really a good decision? Perhaps. Social Media
    [Marketing] Why Google Has the Hammer To Make Businesses Use Google Plus
    And while Google wasn’t able to buy Twitter, they were able to incorporate Twitter data into Google results , and the tweets and mentions your published content receives has a material impact on how Google ranks you (which is why search and the marketing side of social media are important to consider in parallel). My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. Plus makes it exceedingly simple to put your friends in one category, your co-workers in another, etc.
    [Marketing] How Twitter’s New Deal With Google Could Benefit Your Business
    Tweets will become available for indexing as soon as they are posted, and the new marketing move could well become an SEO boon for businesses on Twitter. Although the data gathered by Stone Temple could just be mere correlations (and not direct influences), it’s the closest thing marketers have yet to working out how tweet indexation works. In case you haven’t heard already, Twitter and Google have renewed their pre-2011 deal, which will allow Google direct access to Twitter’s ‘firehose’ (i.e. the constant data stream of 140 character statuses). Twitter as a lucrative audience.
    [Marketing] Wrap Your Gems of Knowledge In Big, Crisp, Images
    – A marketing technology analyst who consults with leading brands on their content strategy. – A marketing technology analyst who consults with leading brands on their content strategy. Your brain is an image factory. Right now it’s churning these raw words into a big picture for your mind. The majority of us think in images. We remember images. We value images. Don’t fire words at them. Paint a picture they can take with them. Here’s a message I received in my inbox today: Subject: Signs Your Web CMS is Not Cutting It. Dear Richard: Is your Web CMS cutting it? link}.
    [Marketing] Handbook of Online India: New TrendsSpotting Report
    Globally India is the seventh largest internet market. TrendsSpotting’s Handbook of Online India captures the most updated statistics covering modern India markets. This handbook includes 65 Power Point slides with statistical charts based on market research analyses. Top Players in Online India: most popular websites, share of search, IM market shares. 3. Indian Mobile Market: Penetration, growth, GSM versus CDMA subscribers, price per services, SMS growth, consumer satisfaction and loyalty,mobile music. 6. Trendsspotting Handbook of Online India.
    [Marketing] Handbook of Online India: New TrendsSpotting Report
    Globally India is the seventh largest internet market. TrendsSpotting’s Handbook of Online India captures the most updated statistics covering modern India markets. This handbook includes 65 Power Point slides with statistical charts based on market research analyses. Top Players in Online India: most popular websites, share of search, IM market shares. 3. Indian Mobile Market: Penetration, growth, GSM versus CDMA subscribers, price per services, SMS growth, consumer satisfaction and loyalty,mobile music. 6. Trendsspotting Handbook of Online India.
    [Marketing] 7 Actionable SEO Strategies You Can Do Today
    ————– As you dive deeper into the world of Internet marketing, you learn that one thing is usually a constant: SEO takes hard work. More often than not, many of the SEO articles that you’ll encounter will just talk about things that are only applicable to the “Make Money Online” (Internet Marketing) space. This post originally appeared on  and was written by Dennis Seymour. It is reprinted here by permission. So yeah, actually doing SEO can be hard. It doesn’t have to be that hard though. So without further ado, here are…. Be memorable.
    [Marketing] How Much Money Should You Invest In Facebook Ads?
    Generally speaking, marketers expect to reach around twenty percent of the page fans with this type of ad. This is definitely one question that we cannot answer for you since it is something that is quite subjective. However, we should highlight some facts that you do have to take into account in order to make a smart decision for your business. When you create your financial business plan , you surely have an advertising budget that is included. You will use a part of it on Facebook but we have to recommend that you only use a percentage based on the goals that you have in the future.
    [Marketing] A Decade of Thanksgivings
    Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! But what it really is, is a remarkable declaration of love. That’s love.
    [Marketing] Social Media For B2B | Brass Tack Thinking
    From a content marketing and sharing perspective, this is a huge arena for B2B companies. B2B marketers are currently investing in social media, as it being one of many important tactics to generate awareness, driving web traffic, building thought leadership, and facilitating word of mouth referrals. B2B marketers are currently investing in social media, as it being one of many important tactics to generate awareness, driving web traffic, building thought leadership, and facilitating word of mouth referrals. Top B2B marketing posts for 2009 (hint: social media) =-.
    [Marketing] Social Media News Ticker: Facebook Launches “Nearby Friends”
    Twitter pushes further into mobile ads with MoPub integration – Twitter is now making it easier to run marketing campaigns on both Twitter and MoPub, the mobile web ad exchange that Twitter purchased last fall; the new set-up makes it much simpler for advertisers to use the two platforms together (The Wall Street Journal). Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Google+: Facebook. Twitter. Google+. Any social media updates that we missed? Let us know in the comments below.
    [Marketing] Will The Rise of the Photo Apps Kill the Written Word?
    2011 study by the Center for Marketing Research at the University of Massachusetts Dartmouth researching social media usage by Inc 500 companies (who have a strong usage of social media generally) found that the use of blogging had dropped to 37% from 50% the year before. Another 2011 study, this time by Hubspot , focused solely on companies concerned with inbound marketing and painted a different picture. Ekaterina Walter is a social media strategist at Intel. She was recently elected to serve on the board of directors of WOMMA. Word Killer Number One: Pinterest.
    [Marketing] NewsSpark Content Hub – Beta Invite
    Creators publish Sparks in the open and organized hub to complete their content-marketing cycles — by allowing their content to burn and work for them in ways it can’t at other digital channels: where content is an ad unit, fleeting, disorganized, unfindable, isolated, unoriginal or in a closed network. When compared to a pre-NewsSpark baseline, the hub is designed to potentially increase multiple near- and long-term content-marketing metrics: brand awareness, SEO and social search, audience, engagement, web traffic, coverage by bloggers and media outlets, inbound leads and sales.
  • SOCIALFISH  |  MONDAY, JULY 29, 2013
    [Marketing] Council of Manufacturing Associations Panel: Keeping Up with the Messenger
    ”  I’ll be joining Matt Mantey, SVP Sales and Marketing at Smartbrief, and Carlos Barrionuevo, Principal of Oveo Solutions in a robust conversation about the disruption in how associations manage communications and marketing. This will be an audience of association CEOs.  If you’re an association marketer or PR/Comms person, I’d love to hear from you – and share on the panel – about what themes or issues you would want your CEO to hear about the changing role of the association when it comes to content and messaging.
  • T2 SOCIAL  |  TUESDAY, JULY 8, 2014
    [Marketing] 3 WordPress SEO Mistakes (and How to Fix Them)
    The post 3 WordPress SEO Mistakes (and How to Fix Them) appeared first on t2 Marketing International. These are a few common WordPress SEO mistakes and some quick fixes to keep them from damaging your pageranks. SEO has become a much simpler task for the average website owner with the advent of CMS platforms like WordPress. That said, many of us still make a number of slight oversights when it comes to WordPress SEO that result in a loss of potential discoverability on search engines like Google. Remember Your Alt Tags. Why is this bad? Screenshot taken 7/8/2014. Include All the Details.
    [Marketing] Improve an Entire Community through Fundraising
    Kari Kiel is the Marketing Director at DoJiggy , a company that’s been providing affordable, easy-to-use online fundraising software solutions for nonprofits, schools, churches & community organizations for more than a decade. Guest Post by  Kari Kiel. Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. But But does it work? Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. What does the money go towards?
    [Marketing] Help People Say Yes
    We made a commitment to each other, to the market, and to our clients. This isn’t a post about learning to say “no” more often. I’m in the fortunate position that people often want me to be a part of their projects: content initiatives, PR campaigns, events, fundraisers, business partnerships, all kinds of things. That’s an awesome position to be in. It really is. Maybe it’s a position you find yourself in, too. Or maybe you’re the person with an amazing idea that you want other people to be part of. And truly? want to say yes.
    [Marketing] Is it ever wise to knock the competition?
    It’s not so great if you have to exist in a diverse, open, connected enterprise; simple things become quite complex,” Their global head of marketing for large enterprises and public organizations, said to CIO Australia. Talking about the other team is a fine line. On the one hand by acknowledging that they exist, you acknowledge that they are a threat and you are aware of them. By not recognizing that they are in the room, you risk not respecting what they might be doing to to succeed in the same space as you. As I said, a fine line. Either in the press, in person or otherwise.
    [Marketing] A Personal Review of Avatar
    Are you a Marketer? Read Jeremy Schoemaker’s Review on What Marketers can learn from Avatar. and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? We went for the IMAX 3-D version of it. There was a slight buzz of excitement, but that was about it. Avatar began.
    [Marketing] How to Get More Content for Your Blog
    Some guest bloggers are marketers in disguise, and there are bad marketers out there that will submit poor quality content or content that has been published elsewhere. While some article submissions are by bloggers looking for more exposure, others are from businesses looking to market their website. Kristi Hines is a freelance writer, ghostwriter, and professional blogger who writes about blog marketing strategy at Kikolani. This is a guest post by Kristi Hines. Most people can’t just write a blog post in 15 minutes. Supplement with Content Curation. Quality check.
    [Marketing] 3 Ways to Promote Your Business with Facebook
    Facebook has over a billion users, which makes it an excellent marketing tool for small businesses. Using these 3 ways to promote your business will help you get the most from this social networking site and enhance your online marketing efforts. It offers you an interesting way to reach new potential customers and to form a good relationship with your existing ones. You should start promoting your page as soon as possible to encourage users to check out your content and join your online community. You cannot just blatantly advertise your business or you’ll lose fans.
  • PROBLOGGER  |  TUESDAY, MAY 19, 2015
    [Marketing] 5 Unmissable Fiverr Gigs that Will Make Your Life Easy as a Busy Blogger
    Video Marketing. If you want to succeed at your marketing, be different. Pooja Lohana is a freelance writer, ghost writer and online marketing mentor featured on Problogger, Firepole, JeffBullas, MarketingProfs, Hongkiat and more. This is a guest contribution from  Pooja Lohana. Ever get mad at yourself? Because your blog is not going the way you’d like it to? You come to your desk, stare at the computer and realize there’s so much to be done. You’re tired before you’ve begun your day. But blogging is supposed to be fun. At least that’s what you were told, right? Ravsingh.
    [Marketing] Does your business really have a social element?
    So your business understands the need to embrace content marketing and social media in general. The problem is that you cannot see the social element to what you do? mean how interesting can widgets be? The reason you are struggling to create content for the web is that you are looking at the product (or service) rather than. The need. The problem. The desire. The outcome. Purchase decisions are based on one of these things. We don''t really want ''things'', we don''t really need services. No we want the feeling from the best purchase decision. Social Media
  • TWIST IMAGE  |  MONDAY, JULY 25, 2011
    [Marketing] Paid Content
    Don't panic, I have no plans to start charging for my weekly marketing podcast. The content is not advertising supported, so there's no additional value to having a whole bunch of free ears listening in on my weekly marketing conversations. marketing conversation. What would you pay to listen to an episode of Six Pixels of Separation - The Twist Image Podcast ? benjaminbach tweeted: "I'd buy that," to which, Gary responded with: "hmmmmm buy huh? How much? For an hour? I'm serious, curious about future of content." It's about inclusion. What do you think?
    [Marketing] Seth Godin on Blogging and Productivity
    He’s a blogger, he’s a bestselling author of thirteen books including Poke the Box , he’s the inventor of permission marketing, and founder of You have six websites, you blog every day, you’ve written thirteen books, you do plenty of public speaking, you’ve founded dozens of companies and you carry the weighty mantel of “America’s Greatest Marketer.” So I’m wondering, is it possible that America’s Greatest Marketer doesn’t have an assistant? We imagine that you’re America’s Greatest Marketer, and America’s Busiest Man. Seth Godin. Right?
    [Marketing] Why Social Media Matters in the Job Search
    With more and more social media sites dedicated to the professional job market, going social with your job seeking endeavors is more fruitful than you might think. If you’re in the market for a new job, keep in mind the social sites above and start networking now. Taking a social approach to your job search might just be the best employment decision you ever make. When you’re ready to find your dream job, here are a few social websites that can help: First Things First: Clean Up Your Social Act. All Begins With Linkedin. Don’t Forget About Facebook.
    [Marketing] Antyony Fraiser’s Playd iPhone and Android Apps Now Available
    If so you’re in luck as playd iPhone and Android apps are now available for you to download on both the iPhone app store and Android Market place. Originally posted on Are you into gaming or mobile or social gaming or earning rewards or all of the above? Playd allows you to you rate, share, and discuss the games you love with your friends! In an email sent last night Playd founders say: I’m proud to announce that Playd is finally born! We spent the entire summer building and collecting feedback from you guys and now you can see it in action. Playd. BlackWeb 2.0
    [Marketing] Billion dollar bail-out – We deserve it! - Koka Sexton dot Com
    Buy a new car – create jobs Invest in the market – capital drives growth Pay for your parent’s medical insurance – health care improves. in /var/www/vhosts/ on line 3237 Computer Stickers Laptop Computer Stickers HyperLocal Marketing Small business online marketing SOCOM Sales Wordpress Themes Download Free Wordpress Themes and Plugins Recent Posts Social Media Job Week 1 InsideView The Job Search is Over… Foursquare is fun and big brands are figuring that out. bailout of AIG. Citizens 18+.
  • ADAM COHEN  |  FRIDAY, JULY 16, 2010
    [Marketing] I Will Not Write About Old Spice
    a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.  socialstacy These commercials are hilarious – I think more advertising needs to go more in the direction of what Old Spice is doing as well as Jack in the Box – their marketing is genius! Is anyone buying more?&# Forget it.
    [Marketing] Why “I’m just doing my job” Shouldn’t Be Your Mantra
    Regis’ social media response team was so swift and incredible for so many guests, their marketing manager was asked to come on stage  during David Meerman Scott’s session on real time marketing. And how to be remarkable instead, like this venue. In this day and age where there are so many choices,  I could hardly believe the level of service I’ve recently received with a popular airline vendor. felt bad for the person saying it, since it was pretty clear she wasn’t happy with her job to begin with. We are all here to serve each other. first timer. Regis
    [Marketing] Search Engine Optimization: Is Social Sharing the Next Link Building?
    What’s interesting to me, as a search engine optimization expert and online marketer, is not the fact that Google has upgrade Google Reader. And if you’re a search engine optimization expert or website marketing expert or social media marketing expert (whatever we are called these days), then you most likely share that URL because you think there is a good chance that people will visit that link. Search Engine Optimization and Network Marketing: How to Get More Leads I had an interesting conversation over the weekend with Marvin, Tags: Search Engine Marketing
    [Marketing] The 5 Cs of Blogger Relations
    These 5 Cs are perfect for educating clients, too, when they say "why not just get some bloggers to write about us" - which they say all the time, right? :-) blog comments powered by Disqus Previous post: Effective Blogger Relations Let’s Connect Sign-up for prTini Subscribe to the prTini feed About Heather Heather Whaling launched Geben Communication to deliver integrated, effective PR, marketing and social media. prTini Collaboration, Integration, Social Good. Home About Heather Lets Work Together Need a speaker? So, what’s a PR person to do? What are their likes/dislikes?
    [Marketing] 5 Crucial Questions to Ask Before Deciding to Blog in Another Language
    The market is huge! Is there a market? You still need to do some research to see if there is a market for the subject you want to talk about on your blog. This way you get an idea of the demand for your subject in your own local market. 3. This is important because being in a smaller market with no competition is great, but if there are no affiliate programs to help you monetize your blog, you’ll have to think of something else to make money! Blogging in another language can be fun and lucrative, if you are in the right market or the right niche.
    [Marketing] How To Become A Public Relations Star
    Many thanks to @greg_savage and @LucyChisholm for their input) Mike Doman is an Account Executive at Mulberry Marketing Communications in Melbourne, Australia. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Lets play.
    [Marketing] Davos On The Top Day 1 – a good day
    What transpired was probably not what the event organizers envisaged: I was there to advocate for a PR “takeover” of marketing, or at least for the merger of public relations and marketing into an all-encompassing function that I like to call public relations; Marshall was certainly not advocating the opposite. It was all streamed live and I expect videos and interviews I gave will be available in a few days; a press release also appeared today complementing our debate and the conference. Davos On The Top Paul Homes The Holmes Report
    [Marketing] Emergent Collaboration Vendor Review: Jostle
    On Friday’s I’ll be reviewing a vendor in the emergent collaboration space and will provide an overview on that vendor which includes aspects from leadership and vision to technology and market focus. Let’s say for example that you are looking for Sara in the marketing department, you find her and click on her profile. If you are vendor that would like to participate, please contact me (email is in the sidebar as is the twitter link). Every post will cover the same elements for different vendors. This week I’m taking a look at Jostle. Integration capabilities. Support.
    [Marketing] Stories from Smaller Nonprofits: National Coalition for a Civil Right to Counsel
    For the first time we are opening  Diva Marketing's Holiday For Small Nonprofits Series to  a couple of special programs offered by larger nonprofits. At this holiday season we are encourage to look beyond face value to the heart of the people who may touch our lives. directly or indirectly. Looks" of nonprofits may also be deceiving at first glance. These initaitives often have unique budgets and dedicated staff. much the same as smaller nonprofits. . This story is told by John Pollock who manages this unique program. Too many people do not have that choice.
    [Marketing] 10 Perfect Tips to Start a Business Online
    Time for marketing and advertising. In order to achieve your goals of becoming successful, you have to generate more traffic, which cannot be done without proper marketing and advertising techniques. These resources will help you tackle the marketing challenge properly: - Information about online advertising. Advertising and Marketing on the Internet: Rules of the Road. 6. The Internet offers so many opportunities, that more and more people are becoming interested in starting an online business by the day. Start exploring your options. You need a domain name.
    [Marketing] Show 501 – How To Be The Best Entrepreneur Podcast
    How did Josh get into podcasting and why did he choose podcasting as a part of his content marketing mix? What does it take to be the best entrepreneur? Josh Denning knows. He is the founder of The Tropical Entrepreneur, one of the best entrepreneur podcasts out there and joins me Anna Farmery to talk about entrepreneurship and the challenges of moving your business forward. Before we get into the nuts and bolts of entrepreneurship the listener of the week – chosen from the people who shared about the show or left a review in iTunes – is Stevie Knight. Pod Casts
    [Marketing] Now YOU can have control without taking control
    When we try and impose ideas in social marketing or within our business.we In business you can often feel unless you do it yourself then it won''t be done right. Business Business can turn you from a normal, accomodating person into a control freak.maybe not all the time but certainly at those stressful moments. When I was in my early twenties I was promoted to Managing Director. It was a huge responsilbility and my boss - who had been promoted to Group - gave me some wonderful advice. Anna, when you lead a business you are not the captain, you are the navigator. Tweet this ).
    [Marketing] Getting Social With User-Generated Video
    Marketing departments in particular understand how user-generated video can benefit their allocation of finances, time and resources while improving their efficacy in promoting a product, service or brand. User-generated video is becoming a hot commodity online as its value and advantages become more obvious. User-generated video is now more accessible through video capturing services that are available to any business or organization, no matter how small.  Here are just a few benefits you can experience by investing in user-generated video: Video Production at a Greatly Reduced Cost.
    [Marketing] Chores
    spend 50% of my time connecting with people, by commenting on their blogs, by replying to their tweets, by answering their questions in my own comments section, and in various forums like Third Tribe Marketing. Tags: communication howto marketing There are chores to using social media to improve your business communications. You may or may not be experimenting, but if you’re hoping to drive business using these tools, there are chores involved with this. Obviously, it depends on your goal as to what these chores might be. Here are some chores for you to consider. Connect.
    [Marketing] Seven Questions to Reflect On In the New Year
    Fink is vice president/general manager of HMA Public Relations , a full-service marketing communications and public relations agency based in Phoenix. Guest post by Abbie S. Fink , vice president/general manager of HMA Public Relations. As Jewish people around the world welcome the year 5771, I thought I’d take this opportunity to share with the readers of Spin Sucks seven questions to reflect on in the New Year. know, I know, it’s September. But the Jewish New Year, Rosh Hashanah, took place last week. Were you honest? Did you leave a legacy? Did you devote time to study? Abbie S.
    [Marketing] Whittle: How To Write a Novel
    know Rob from the local DC marketing community (he is CEO of Williams Whittle ), and the book looks awesome. The following is a guest post by Rob Whittle , who recently published his first novel Pointer’s War. Any book that features both Lucky Lucciano and Nazis has to be interesting. Periodically, someone will ask me how to write a book, especially since publishing Exodus. So when Rob suggested this topic, I was delighted to publish his guest post. Here you go! How To Write a Novel (Or, At Least How I Wrote One). by Rob Whittle. My novel, Pointer’s War, was published this month.
    [Marketing] Social Networking Key in Pitching Your Brand
    With so many brands on the market these days, consumers can find themselves getting lost in all the choices. In order to stand out amongst the crowd, it is important that you do a variety of marketing maneuvers, one of which most certainly should include social media. No matter what products or services your business offers, pitching your brand has never been more important. Remember when there used to be just regular Colgate toothpaste or regular Pepsi and Coke? With that being the case, the consumer can be left scratching his or head over which one is best for them.
    [Marketing] Social Media Propels Egypt Uprising
    Arun is a digital marketing professional who previously worked with Google in India before seeing snow for the first time as a current MBA student at HULT International Business School in Cambridge. He The outrage, animosity and antagonism against the current regime of Hosni Mubarak is best followed real-time at #Cairo and #Egypt on Twitter. The influence of mass effervescence, the conviction that the protestors display and its myriad manifestations is translating into whats being seen and reported on the streets of Egypt. Written by Arun Varma.
    [Marketing] Show Off Your Back Room and Backstory
    Related Stories 4 Simple Steps to Help You Improve Your Marketing Strategy Best Practices and Elements of Successful Landing Pages Best Practices of Email Marketing Driving Car Comfy. As part of the 64 Different Kinds of Blog Posts  I share with business owners, one that seems to kickoff a flurry of creative stories and writing is sharing your company’s back room and backstory. The backstory of your business should talk about the history of the idea behind the company, as well as the actions and applications to get where the business is at today. Licensed under CC BY 3.0
    [Marketing] 7 Reasons to Believe Guest Blogging isn’t Dead
    Every marketer with an internet collection gasped when Matt Cutts, Google’s head webspam fighter, published these words on his personal blog a little over a week ago. If your entire marketing strategy is based on guest content to sites that may or may not be in your niche, it’s probably time to recalibrate. Content Marketing Institute , MarketingProfs and Jeff Bullas publish others’ work often. As more and more companies discover just how effective content marketing is, quality, originality and author authority are mattering more and more. “So stick a fork in it.
    [Marketing] A Recommended Video Collection (and a free video)
    A few months ago, I was honoured to speak at Moz's incredible Inbound Marketing Conference. learned more from this conference than any other I've been to.    They have just released their video bundle, you can buy 17 hours of footage from terrific speakers for $399. recommend it.    You can watch my talk  below:   Richard Millington, FeverBee: How To Use Social Science To Build Highly Addictive Communities (MozCon - 2014) from FeverBee on Vimeo. Branded Online Communities Managing Online Communities
    [Marketing] Writing Around the Web – Social Media, Google Analytics, and Conversions
    How To Use Google Analytics Goals & Advanced Segments To Measure Your Online Marketing Efforts – How to measure online marketing efforts using goals and advanced segments in Google Analytics. How to Set Up Goals and Track Conversions in Google Analytics – If you want to know the true results of your online marketing efforts, from social media to keyword targeting, you will want to set up goals in Google Analytics. Writing Around the Web – Twitter Tools, Measuring Blog Growth, and Affiliate Marketing Organization. Business. Google Analytics.
  • KYLE LACY  |  FRIDAY, MAY 14, 2010
    [Marketing] Is Avataritis Killing Your Brand?
    Make yourself clear, brand aligned and marketable and do the same for your avatar photo. Leigh Caraccioli considers herself a hybrid, a social-write-tographer spending most of her time doing brand, portrait and wedding photography for her company fleur de leigh photography as well as social media consulting. She is passionate that her lifestyle photojournalism tells an authentic story for her clients and their brand. Leigh also blogs regularly, helps companies geo-target social networks and speaks on social media. Website: [link] Main blog: [link]. Let’s face it. Worry not.
    [Marketing] How is the Government Using Social Networking to Promote Obamacare?
    The Obama administration has also created specific social media posts and marketing strategies with specific events and dates in mind. For example, marketing efforts around Mother’s Day included posts about the importance of children having health insurance. The days of the President offering a weekly radio address only are long over. The government is now turning to the most up-to-date social media channels to promote Obamacare. Turning to Social Media. The government is attempting to reach both supporters and critics to provide updates and information on Obamacare.
    [Marketing] Curated computing is no substitute for the personal and handmade
    Theres the script I use for resizing and uploading images to Boing Boing, the shelf I use to organise my to-be-read pile, the carefully-built mail rules that filter out spam and trolls and make sure I see the important stuff. I am a market of one: no one wants to make a commercial proposition out of filling my needs, and if they did, your average curator would be nuts to put something so tightly optimised for my needs into the public sphere, where it would be so much clutter. It is a website, not a market in Marrakech. link] Pretty big list for a marketing gimmick. Go wild.
    [Marketing] C-Level Leaders: Don’t Get Carried Away by Social Media
    Guest post by Hollis Thomases , author of the book “ Twitter Marketing: An Hour a Day.”. It is because of what my company does – I started working in online marketing back in 1998 as founder/CEO of an agency, Web Ad.vantage , which I still own and operate – that I am even involved in “social media” as we know it today. Ironically, from day one, I’ve never espoused that one single online tactic, let alone online all by itself, should be the be-all/end-all of a company’s marketing strategy. And yes, somewhere along the way I also wrote a book on social media subject matter.
    [Marketing] C-Level Leaders: Don’t Get Carried Away by Social Media
    Guest post by Hollis Thomases , author of the book “ Twitter Marketing: An Hour a Day.”. It is because of what my company does – I started working in online marketing back in 1998 as founder/CEO of an agency, Web Ad.vantage , which I still own and operate – that I am even involved in “social media” as we know it today. Ironically, from day one, I’ve never espoused that one single online tactic, let alone online all by itself, should be the be-all/end-all of a company’s marketing strategy. And yes, somewhere along the way I also wrote a book on social media subject matter.
  • TWIST IMAGE  |  MONDAY, MARCH 14, 2011
    [Marketing] How To Be A Social Media Jerk
    " and the response back from the person is, "my name is Local Marketing Guru!" You'll read a whole bunch of different perspectives online about what you should and should not be doing when it comes to Social Media. I'm a big believer in doing what works best for you and ignoring what most of the Digerati think. Seth Godin often says, "your mileage may vary," while Chris Brogan is always smart with his, " you're doing it wrong ," Blog posts. It's a bit of a trick. but it works. Cover your face? How awkward would that be? Show your face. Use a fake name?
    [Marketing] A Twitch In Time
    It''s hard to feel like this when digital marketing is everything that I do. and it''s something that many marketers who are toiling around with content marketing need to consider as well. affiliate marketing. content marketing. digital marketing. Admit it, you had no idea what Twitch was until Amazon bought it for one billion dollars, right? People are into it. I can''t even follow the chat box on the right side of the screen, because it''s moving too fast. That''s it, I am officially out of loop. have suddenly traipsed into the world of the uncool.
    [Marketing] Mining for Gold in Blog Comments
    The first was The Art of Blog Commenting by Arik Hanson , and the other was The Time for Location-Based Marketing is Now by Gini Dietrich. Potential client to marketing. Take Gini’s post about geo-location marketing , for example. But Gini is a marketer – that’s her job (and one that she’s damn good at). If I’m a marketing or promotions manager at Starbucks, for example, I’d be looking at Rob Reed’s comment and putting that on the agenda at my next brainstorming meeting. Share 1 save Two blog posts caught my eye today.
    [Marketing] The simple way to create great content for your blog
    The qualifier I would add here for business marketers is “related to your customers and your business.&# So, the big news stories that your customers care about in the markets you serve; the online universe that your customers live in that relates to your markets, etc. Earlier this afternoon, I read a tweet from @lindseytalerico who shared that Ben & Jerry's made a decision to drop their e-mail marketing in favor of social media. has changed. It was once the scrappy underdog with serious creative attitude. But then something happened. Good add.
    [Marketing] Free as We Want to Be
    Heck, I can choose to just publish the book at the end of summer, and not market it. We’re as free as we want to be. Perhaps it’s a trite statement, but with the Fourth of July holiday upon us, I cannot help but consider it. Freedom is a choice. At least for those of us that are fortunate enough to live in countries where we aren’t shot or arrested for speaking our mind in private conversation or online. You need only look at Turkey’s ongoing crisis to realize that free speech is not certain in this world. Yet many of us don’t feel free. We are free.
    [Marketing] #Dear Ken: HELP! How can I drink from the #socialmedia fire hose without drowning?
    Think “social media marketing” is just about posting on Facebook, Twitter, and LinkedIn?  Ha!  But, it has become a critical requirement for all marketers.  Complicating matters further, research from social marketing software company Awareness Inc. The opinions expressed here are my own, and come from my experience managing social marketing campaigns, leading social marketing teams, and consulting with social marketing clients. ” It’s a mission-critical requirement for effective marketing, regardless of your product or customer.
    [Marketing] YouTube Tuesday: Digital Ethnography
    Digitalia | Indianapolis Social Media Marketing « 5 Social Marketing Stories You Need To Read This Week | Main | Social Media Bootcamp: Facebook For Business » March 02, 2010 YouTube Tuesday: Digital Ethnography A few years back, Dr. Michael Wesch, of Kansas State University,and his class decided to make the subject of their anthropology class for thesemester a study with ethnography. Ethnography in itself is the method used forgathering data within a society. Digital Ethnography is a way ofpresenting data through video, YouTube videos in this case. Thanks for sharing.
    [Marketing] Monday Roundup: Blogging for Veterans
    Here’s how you make marketing people love. Why: If you’re blogging as part of your marketing efforts, is it in the TOFU, MOFU or BOFU stage(s)? Seeing as how tomorrow’s Veterans Day, I thought for today, we’d focus our roundup on content from blogging veterans; what it’s like, what their tips are, and how they keep going. WUL is coming up on five years (five! FIVE!), and I remember how, when I was just getting started blogging, I wondered how people could keep at it for years and years and years. I guess this is how. 1. Had your content stolen?
    [Marketing] Twitter Earnings Report: A Look at the Numbers Behind the Social Network
    Here's a quick look at the numbers from Twitter's report: Tags: Twitter social network social advertising advertising marketing Twitter's earnings report actually sent the stocks tumbling a bit, but not because they didn't meet revenue goals - it was the drop in growth percentage that caused a mini-panic. Aside from that, Twitter's growth in the past year can actually be measured by the way their products have evolved and met the demand of brands and agencies.
    [Marketing] Digital Ecosystem Interaction Map
    How do I achieve successful community integration throughout my marketing & communications channels? This worksheet is intended to visualize all digital marketing & communications efforts with their desired outcome. It can also align and draw synergies between online and offline marketing/communications. Although designed for large corporations, this map has proven valuable for the majority of clients I work with; from small regional marketers, to non-profits, to governmental organizations, to international marketing giants. Permalink.
    [Marketing] NewsPulse Gives a New Way to Showcase Popular Content
    The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? How “popularity” is determined is not specifically defined, but it is likely a simple metric like page views. One aspect that CNN might want to rethink is the inclusion of “Total Comments” for each news item.
    [Marketing] Retirement Planners Know How to Be Social
    More and more soon-to-be retirees are joining social media sites and as a result, retirement planners are taking the social route when it comes to marketing. Here are just a few ways retirement planners are using social media to successfully market their services: Spreading the Word About Retirement Planning. When it comes to planning for retirement, it’s plain to see that financial planners are getting social with their marketing efforts. Whether it’s keeping audiences informed or offering services, social media is the new retirement frontier. According to U.S.
  • TWITIP  |  FRIDAY, FEBRUARY 12, 2010
    [Marketing] Does Google Buzz Plan to Overtake Twitter?
    He specializes in search engine optimization and social media marketing in Utah. Pepsi did not run a Superbowl advert for the first time in 23 years because they chose to invest 20 million marketing dollars in social media. On the other hand, Twitter has become an incredibly integrated part of our overall marketing plan and operation. Especially given it’s investments in the mobile and information pimping markets. Does Google Buzz Plan to Overtake Twitter? 18 For most of us, Twitter has become part of our day to day life. What do you know about Google Buzz?
    [Marketing] The Power of a Note
    Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Power of a Note Written on August 8, 2009 by Justin Levy in communications , customer service , interaction , loyalty , presidentobama , social media , video , zappos 35 Comments - Leave a comment! Recently I mailed out hand-written thank-you cards to every single sponsor of our Inbound Marketing Summits and Inbound Marketing Bootcamps , all of our clients and a handful of other people who have helped us at New Marketing Labs over the past few months. save it.
    [Marketing] 4 Reasons The Social Media Industry Has a Credibility Problem
    And we’re enamored of tubes and pipes and whizbangs, treating them as the next great direct marketing channel instead of examining the intent behind their use, and its potential for evolution. Many who are in this space are extremely passionate, after all many are in PR, Marketing, Sales, etc.,… You don’t hear people talk about “the marketing industry&# or “the R&D industry.&# There are professional organizations, conferences, college coursework that are all centered around marketing, PR, R&D exactly as “industries&#.
    [Marketing] What’s the ROI of Training Rides?
    small but significant percentage of people who register don’t end up riding in the main event because they a) do not raise $2,500 and b) are scared off by the distance (the event is marketed to “all” – not just hard core cyclists). Guest post by Jackson Wightman. ROI (a.k.a. return on investment) is important. But it’s oft-derided in digital circles. If you invest $1,000 dollars in shares of a firm, you need to know what that $1,000 is doing for you. If it is not doing anything positive, you’ll move it somewhere else. The same goes for investments of time and effort. Also reasonable.
    [Marketing] Feeling the Cluster Funk?
    His clients are mostly from the aerospace, higher education, finance, and diverse corporate marketing concerns. I recently attended another one of those economic development summits where a bunch of people with long titles gets a chance to speak on a panel touting the mysterious benefits of a mysterious innovation clusters that create mysterious wealth that can only be realized if their mysterious department is funded. Uhmmm…sorry to break the news, it ain’t gunna happen. Innovation clusters are all the rage in regional economic development circles. Group Think Tanks.
    [Marketing] The Rule Of Reciprocity
    Are you using the rule of reciprocity?   I ran across this topic not too long ago, and it got me to thinking about how this rule applies to marketing and PR. Much of what we PR people do is based upon this rule. Do something for someone else and they will turn around and do something of equal or greater value for you. I’ve written about this before in a series of posts about networking and gaining new business. Friend Brent Dees owns Focus Four , a three-year curriculum to teach business owners how to work on their business and not in their business. Expect nothing in return from them.
    [Marketing] Embrace The Design Thinking Mentality
    Those building their business in the Marketing industry should pay even closer attention to how design thinking can help build their business models. marketing industry. How do you truly push ideas to the right space? How do you truly re-invent the industry you serve? It's easy to get analytical. It's easy to look at the raw data. It's also (somewhat) easy to look at how things have been, and think about how to push that thinking just a little bit further. The big, massive and hairy ideas usually don't come from that kind of mental framework. and with their hands. Living it.
    [Marketing] The natural decay of business structures
    And smaller businesses which follow these ideas seem to be growing – for instance, the virtual agency model which tends to be occurring more often in the creative and marketing disciplines (as opposed to the crowdsourcing model which can often be more akin to ‘spec work’ – i.e. you just post your demand and someone meets it for the lowest cost). I’ve been interested in how businesses organise themselves for a while, but working outside of a corporate structure has been allowing me to think more about what works.
    [Marketing] Defensive Branding
    But, as Marketers, we have to be careful. marketing case study. Should brands respond to all negative comments? The common held response to a question like that is usually a stern and obvious, "yes!" " In theory, it makes perfect sense. In practice, what do you think is really going on? From a customer relationship management standpoint, it's clear that every complaint can best be viewed as an opportunity for a brand to connect to a customer (my often trotted-out line of "real interactions between real human beings" comes to mind. again). Fair or not.
    [Marketing] Women like Pinterest, measuring and Instagram
    case for analytics: If you’re not measuring, you’re not marketing – this is a great read for anyone who likes to talk about measurement and why it is not important; also good read for small business owners and PR pros looking for reasons on the importance of measurement. Marketing strategy: be where others are not – Christopher Penn might be one of the smartest dudes out there in terms of digital marketing. Pepsi and Red Bull Talk Instagram Activations – with Facebook’s acquisition of Instagram, many marketers are now looking at the network as a new social channel.
    [Marketing] NPR Features News Acceleration, Our Ability to Consume It
    Disclosure: I am VP of Marketing at my6sense , which makes tools to personalize the new world of streams. Yesterday NPR Reporter Linton Weeks posted a interesting observational piece on the accelerating pace of news, from its discovery to a reaction - spurred forward not just by the 24 hour broadcast networks, but the parallel growth of social media, which sometimes plays the role of news starter, news observer or news distributor. It's a lot easier to turn off CNN and go play FarmVille, or to have Glenn Beck tell you the evils of Obama's legislation than to read it yourself, after all.
    [Marketing] Facebook Responds to Worldwide Disasters With Safety Check
    Facebook’s example reminds us that we all have the ability to go further and provide some value to our customers, above and beyond our own marketing efforts. As you’ve no doubt seen in the headlines (and in your own Facebook feed, most likely) is the groundbreaking use of Safety Check by Facebook in the aftermath of the Paris terrorist attack. Facebook announced the launch of this feature in October 2014, inspired by earthquakes and tsunami in Japan, when people were looking for answers about loved ones. Why has this been such a big deal for the site? A few reasons.
    [Marketing] Hindu Story on Citizen Activism and Online Petitions
    If you liked this post, you might also like: Hindu Story on Identity Theft and Cyber-stalking on Social Networks Hindu Story on Facebook Groups, Data Portability and Privacy LiveMint My Online Life Article: Always Plugged In Irish Times Story on Iran’s Twitter (Non-)Revolution Three Lessons Activists and Marketers Can Learn From India’s Valentine’s Day Pink Panty Campaign Hindu Story on Web-based Email Losing Out to Social Networks and Mobile Applications. I was recently quoted in a Hindu story on citizen activism and online petitions. Vasudha Venugopal. Not an end”.
    [Marketing] Netflix Screws Up In Canada
    The gist of it is that Netflix hired PR and marketing firms to help them launch in Canada. think Netflix handled the apology well by coming clean: “We blew it.&# But it blows my mind that, in today’s day and age when all we do is talk about transparency, that this could even happen. I don’t care if the firm is marketing, advertising, PR, or direct, all of us should know this is a HUGE no-no. On today’s InsidePR , Martin Waxman , Joe Thornley , and I discuss how Netflix screwed up in Canada. Reasonable, right? This issue is at least four years old.
    [Marketing] On Death And Dying Brands
    Any Marketing 101 course will tell you that a logo is but one important component of what makes a brand. marketing 101. shopper marketing. The new art of branding. How many painters do you know in your city or town? Not the kind with dropsheets and white overalls who will refresh your old basement bathroom with a splashy buckland blue over a long weekend, but the true artist. The one who is toiling away in their studio - day and night - trying to create their lifetime masterpiece. Have the big brands lost their power over consumers? Picasso ! Warhol ! Renoir !" artist.
    [Marketing] The Missing Ingredient To Your Social Content
    And in this social marketing and social selling age it is even more vital because you are the content for your brand. Are you happy in your work? Do you look forward to changing the world when you wake up in the morning? Well, that may be a little far! It is important that you enjoy what you do. Not just for YOU but also for your customers because customers can sense enjoyment. Trust me. Social content is often talked about as something distinct, something that you create; words on a page, a photo that you post or an audio that you produce. Tweet this ). Tweet this ).
    [Marketing] Every Employee is Now a Buyer of Collaboration Software
    Instead of focusing the benefit and the value on the organization as a whole (or on a specific buyer), vendors need to adapt their messaging as if they were marketing to individuals instead of to just corporations.  If any employee is a potential buyer then any employee needs to understand the value and benefit of the product. The more employees know the better.  In my opinion education is one of the best forms of marketing. Remember when the traditional model of selling software to a company meant that you had to go through either IT or a business unit leader? Messaging.
    [Marketing] 15 Tips for Creating Great Blog Landing Pages that Convert
    Here are a few good ones to check out: 10 Expert Tips for Increasing Landing Page Conversions from Online Marketing Institute. Do your landing pages successfully convert visitors into subscribers, buyers, or leads? If they convert fairly well, implementing a few tips can help you squeeze even more benefits from them. But if they don’t do a good job of guiding visitors into your sales funnel, it’s time for some serious conversion rate optimization. To help you get started creating landing pages that work, we’ve collected the top 15 tips from conversion experts around the web.
    [Marketing] Prior Planning Prevents a Poor Performance
    This advice isn’t just for speaking engagements; consider it when you’re putting together a plan for a marketing campaign, a product launch, or any other major initiative. When I was in the 6th grade, our history teacher Mr. Dougherty used to stress the importance of being prepared–for pop quizzes, research papers, or whatever else may have come along. He reasoned, “Prior planning prevents a poor performance.” ” As 12 year-olds, we thought it was corny and put it in the back of our minds. Monty Minute
    [Marketing] Samsung Launches Developer Portal for Android, Bada Apps
    If you are an app developer looking to break out of the crowded Android market, teaming up with Samsung could be a great way to get visible on some of the best and most popular hardware in the smartphone and tablet market. With the blistering rise in customer and partner interest and development of new applications for the Android operating system, companies like HTC , Motorola and Samsung have emerged as the go-to device manufacturers for a wide array of compatible handsets and tablets. Looking around my home, Samsung is rapidly vying with Apple for top brand representation.
    [Marketing] 6 Newfangled Social Media Tools Worth Discovering
    Marketing Sideways to Win at Social Media. Tweet I’m not really sure how all of these guys are going to make a living, but there sure as hell is no shortage of innovation in social media. The torrent of new digital tools and gadgets makes Sharper Image, SkyMall, and Hammacher Schlemmer look like an Amish electronics store. Just in OneForty alone (the unofficial Twitter app store ), there are thousands of add-ons to improve or enhance your tweeting. Not surprisingly, some of those sites and services have changed considerably in the ensuing months. Just install the Arkayne.
    [Marketing] Suicide in Success, Race and Social Media
    Guess I did a good job at marketing myself that but at the end of the day I’m an entrepreneur. Suicide. Suicide is one of those topics that is not talked about enough like AIDS, HIV, and other serious issues that should be discussed more openly instead how to get more twitter followers or increasing your klout score. Suicide in tech and social media has been a topic more recently in the past year with the deaths of Ilya Zhitomirskiy, co-founder of at the age of 22 and Trey Pennington which both sent shock waves to their colleagues and those who they had a relationship with online.
    [Marketing] 100 Cool Things You Can Do With RSS " Accredited Degrees
    Marketing. Entering the Job Market With Your Distance Degree. Get a Marketing Degree, Free: 100+ Open Courseware Collections for Web Entrepreneurs. Accredited Degrees. Accredited Distance Learning Degrees. Distance Degree Finder. Enter Your Zip Code: - Select All Subjects -. Arts & Liberal Studies. Digital & Media Arts. Fashion & Interior Design. Fashion Design. Interior Design. Photography. Graphic Design. Animation. Web Design. Business. Accounting. Ebusiness & Ecommerce. Finance. HR Management. International Business. Management & Admin. Education.
    [Marketing] 100 Cool Things You Can Do With RSS
    Marketing. Entering the Job Market With Your Distance Degree. Get a Marketing Degree, Free: 100+ Open Courseware Collections for Web Entrepreneurs. Accredited Degrees. Accredited Distance Learning Degrees. Distance Degree Finder. Enter Your Zip Code: Campus & Online. Online. Campus. Select All Subjects -. Arts & Liberal Studies. Digital & Media Arts. Fashion & Interior Design. Fashion Design. Interior Design. Photography. Graphic Design. Animation. Web Design. Business. Accounting. Ebusiness & Ecommerce. Finance. HR Management. International Business. Books.
    [Marketing] 4 Takeaways from Photoshop World
    Maybe this is the marketer’s version of photojournalism, un-pure and cooked and with steroids, but nevertheless a photo of what was seen, in studio or on the street. I attended Scott Kelby ‘s Photoshop World in Las Vegas last week. Analyzing the body of work comprising the 365 Full Frame Project , I identified two core areas of improvement for my photography. The first was lighting, and I learned a whole bunch about that from Tony Corbell during his Santa Fe Photography Workshop. The second was touch-ups and editing, and that brought me to Photoshop World. But why?
    [Marketing] 13 Social Media Tips From Top Executives
    Christopher Barcinas, Head of Digital Marketing at Toptal. Laura Ruff, Marketing Manager at Coca-Cola. David Meerman Scott, author of The New Rules of Marketing and PR. Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.”. Social media is a tool that can skyrocket your company to success if used effectively. It is also a tool that can destroy your brand if used poorly. Tina Brown, co-founder and former EIC of The Daily Beast. Social media is powerful. It has built and destroyed brands.
    [Marketing] The New Disruption
    imagine Amazon's understanding of the market, pricing (by location and down to consumer) in terms of which stores are not only selling a product at a particular price, but they're also better able to understand consumer buying habits and trends in real-time. When digital mingles with our physical lives, everything changes. I'm a bit of a bookworm (#nerdalert). I'm doing my best to read one book every week (but failing miserably). The way I buy books has changed dramatically in the best few years. used to love my book collection. After my last move, I stopped loving my book collection.
    [Marketing] Booked: Facebook Disabled My Account |
    They are up to over 2500 followers and have made Facebook a critical part of their marketing plan.  So much so that they haven’t even bothered to create their own website yet. Home About Me My Videos My Resume Contact Me Browse > Home / Social Media / Booked: Facebook Disabled My Account | Subcribe via RSS Booked: Facebook Disabled My Account December 1st, 2009 Posted in Social Media Tweet Share I feel so alone.  I didn’t quite realize how much I used Facebook until it was taken away from me.  Why I have no idea. And there lies my problem.  Sure, I get it. 
    [Marketing] Greg Verdino: What are your plans for 2010? How about for Dec 16th.
    Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « Friendster? But the rest of us are thinking about our 2010 marketing plans. Register Here) And whether you tune in or not I hope you'll visit the webinar page on Powered's site and let us know what questions you have about social media, social marketing and what you might want to think about as you plan for the upcoming year. But the rest of us are thinking about our 2010 marketing plans.
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