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    [Marketing] The Future Of Personalized Pricing
    When, marketers finally deliver on this dream, we're told that the personalization comes off as some kind of slimy vibe that bears a whiff of privacy sketchiness. Personalization can work like a charm, only when the marketer provides such a high level of value for the experience, that this value overrides any icky feelings of privacy awkwardness. Just ask those playing in the loyalty marketing space. Both marketers and retailers are going to have to take the lead here. loyalty marketing. Should every customer pay the same price for something? Not good. amazon.
    [Marketing] How Does Your Department Support Your Culture?
    And the same goes for you too, Marketing.  I know you’re about brand and messaging and communication, but are you actively paying attention to the connection between what you do and how you do it and an organizational culture that will thrive in the 21st century? Both IT and Marketing seem to be in the middle of revolutionary changes. Let me be clear: I don’t think HR is evil, nor do I think they are incompetent. just think they are stuck. They are stuck and disconnected from the direction that I think organizations–and their cultures–are headed. Humanize
  • TWIST IMAGE  |  SUNDAY, APRIL 20, 2014
    [Marketing] Winning Digital Metrics That Matter
    have no idea why anyone who is a professional digital marketer is not following and ensuring that all of his work (especially) his books are on the desk of everyone in our profession. While he is currently running his own consulting practice, he is the former Knowledge Solutions Director at the Advertising Research Foundation and, over the years, he has spent a crazy amount of time helping the digital marketing industry get that much better at understanding how to measure, connect and engage. content marketing. digital marketing. digital marketing industry.
  • LOUIS GRAY  |  SUNDAY, MAY 15, 2011
    [Marketing] AOL In the Attention Business, Mobile Getting More Of It
    With dozens of popular iPhone apps on the roster, AOL recently shipped an Android-only music application, called Play , which was quickly featured on the Android Market, scoring more than 300,000 downloads in just two weeks. As users are still finding which applications deserve their time, Temkin sees the mobile market as having serious greenfield opportunity, gaining new customers and pushing others to switch their preferences. On Thursday, Temkin updated members of the media on recent product launches and how the company approaches the important world of smartphones. mobile AO
    [Marketing] Google Quality Rater Guidelines 2014
    But, if you’re in the online marketing business, are an SEO, or own a website, then you really should take a look at the latest guidelines, if just to make sure that your website or your client’s website(s) are compliant with Google’s latest Quality Rater guidelines. I just got ahold of the latest copy of Google’s Quality Rater Guidelines, with a date of March 2014. It’s an interesting read, all 160 pages of this document. Jennifer Slegg first reported that the latest document was leaked. Part 2: Utility Rating Guideline.
    [Marketing] Attention To Detail – How Vision Is Nothing Without Quality
    But something eventually set Apple apart from the rest, and it’s not just the marketing as some people claim. There are two things that have to be combined to make something great – the big picture, and the small details. This applies to everything from design to business, and no industry is excluded from the simple rule. While many companies and their products try to skimp on the details, the truly influential ones make sure it’s all there. The big picture is the great idea, the main premise. Obviously, this is important in itself. For the classic example, turn to Apple.
    [Marketing] Re-framing the Internet Freedom Debate: National Security Will.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Social Media and Social Activism: Six Reasons Why Malcolm Gladwell is Wrong Asian Economies in The Economist Intelligence Unit 2010 Digital Economy Rankings » Re-framing the Internet Freedom Debate: National Security Will Always Prevail Over Personal Liberty Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Just to comment on this.
    [Marketing] Are You Leaving The Blog Scene For Facebook? Don’t!
    It’s main aim is to support your main business pages, and to support your social media marketing. Along the way, it will also help with your search marketing campaigns. I really feel like shouting the DON’T in that headline. Anyhow, I have it out of my system now. Current research is showing that corporate blogging is on the wane with businesses preferring the short sharp and punchy content they can throw at both Facebook and Twitter. They are fine, for the first ten minutes anyway, then they are lost in the thousand and one other posts that appearing.
  • SOCIALFISH  |  FRIDAY, JULY 15, 2011
    [Marketing] Building a Better Association Facebook Page
    Our guest speaker is Brian Carter , a good friend and instructor at FanReach Facebook Marketing Courses (so you can be sure he knows his stuff!) Here’s his impressive bio: Brian Carter has been an internet marketer since 1999, starting with SEO, then AdWords, Twitter, and now Facebook. Brian was quoted in Twitter Marketing For Dummies and has been interviewed and profiled by Information Week, US News & World Report, The Wall Street Journal and Entrepreneur Magazine. Remember that you’ll get the recording even if you can’t attend live. Implementation
    [Marketing] Week in Review: Posts and LIFT Shares, Dec 14 – Dec 20, 2014
    Breakout Marketing Trends for 2015. Week in Review November 23 – November 29: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks (Almost) Daily Podcasts , and LIFT resources shared on Twitter ( @smallbiztracks ). This Week on ConverStations. Design Your Days. Writing Articles and Guest Posts for Your Business. nRelate ‘Related Posts’ Plugin Shutting Down. Guest Post Guidelines for 2015. NEW in 2015: The LIFT Weekly Podcast. Skillshare for Learning and Teaching (LIFT Clips). Happy Holidays with LIFT Clips. LIFT Resources This Week. IMPROVE. FIND FLOW. THINK.
    [Marketing] The Accountability Newsletter 2.0
    Email Marketing You Can Trust. I am updating and re-creating the Accountability Newsletter for 02013. Why would I do that? The newsletter started in 02012 as a Weekly tool for the ICMM community to support and guide each other,a tool for you to keep yourself moving forward on your Work. The intent was for subscribers to communicate with and support each other on Google Plus and in our Conference Calls. Sharing ideas. Motivating each other. But Weekly was too much, and subscribers just started to gloss over it or ignore it completely. Excerpts from long-form essays. Sign up.
    [Marketing] How To Increase Your Twitter Followers | Small Business Mavericks
    Use Twellow to find friends that meet your target market profile. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., d/b/a/ Small Business Mavericks, Minneapolis, Minnesota Website Design, Development & Promotion Services Tags: business , Local Internet Marketing , small business , Social Media , Twitter This entry was posted on Wednesday, March 23rd, 2011 at 9:56 am and is filed under Social Media. About Us What’s a Maverick? Good for you! Quality is better than quantity.
    [Marketing] 10 SEO Tactics That No Longer Work (If They Ever Did) | Small.
    Even then, they only had about 1-point-something percent of the search market share. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., d/b/a/ Small Business Mavericks, Minneapolis, Minnesota Website Design, Development & Promotion Services About Us What’s a Maverick? » 10 SEO Tactics That No Longer Work (If They Ever Did) Confused about SEO? Did you just buy a nifty SEO book, or download one for free, that promises to tell you everything there is to know about SEO?
    [Marketing] Seesmic: My Go-To Twitter Client on Android (and #Wp7)
    While assurances were made to entrenched players like TweetDeck , Seesmic and others that their products were safe, it's come with a subtle hint that Twitter's own applications are not only the market share leaders, but are also the best. Disclosure: my6sense , where I am VP of Marketing, has an Android client, of course, and our app contains the ability to share updates to Twitter, Facebook and Google Buzz. But for me, I've not always agreed that's the case. They also have a business premise of promoting their service as the exclusive place for news and social discovery.
    [Marketing] Twitter More Popular Among Minorities
    It is good for the Internet, the technology, and the people behind the content to have research and data to build cases in support of using Twitter as a marketing vehicle. I find it increasingly fascinating when the Pew Research Center releases information on Twitter and “personal update&# based services on the Internet. Pew recently released their findings on a research report called The People Who Use Twitter. What is interesting about this report is that this is one of the first times Pew has released something pertaining to one site instead of multiple. twitter Pew Research
    [Marketing] It's All About The Experience
    In a Marketing Charts article, Agencies: Clients Still Have Significant Digital Weaknesses , what do you think was the number one ranked gap for digital marketers? The Instagram world is upon us. I was watching Scott Galloway (from L2 and the professor of marketing at Stern ) talk about the winners and losers in digital today at the DLD NYC event (via online stream), and he is overly bullish on Instagram as being the big winner in social media. What''s fascinating is this: great digital marketing is no different than other marketing. digital marketer.
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth here), but is treating social media like a checklist really the best possible solution for your company? It’s About Engagement, Not Eyeballs I worry that by focusing so much on the Big 4, we start to look at social media through the prism of audience size, which is a vestige of the old marketing. link] Nisha Pawar There are many niche markets and social media out there. A re… [link] #marketing [link] Innovate AZ Are You Taking Social Media Shortcuts?:
  • TWIST IMAGE  |  FRIDAY, APRIL 20, 2012
    [Marketing] Twitter Is Not Easier Than Blogging
    Is that the benchmark we're going after as a marketing industry? If I pulled you aside, is the marketing you're doing for a business about how fast you can put a message into the market or the quality of the message? marketing industry. Somebody had to say it. There was another "Blogging is dead" news item that crept out of USA Today today titled, More companies quit blogging, go with Facebook instead. magazine. Only 23% of Fortune 500 companies maintained a blog in 2011, flat from a year ago after rising for several years. Be honest. New media. blogging.
  • KIKOLANI  |  FRIDAY, JUNE 17, 2011
    [Marketing] Fetching Friday – Resources Mashup & Herding Cats
    Making Money Online / Marketing / Online Business. daily marketing ideas your target audience will love – a nice jumping point for marketing methods that you can try for your small or local business. 25 email marketing tips and tactics – get the most out of your email marketing using these suggestions for practices, design, content, and more. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on The Resources Mashup. Blogging / Writing.
    [Marketing] Interview With Creator of SearchRank, David Wallace
    With his innovative   thinking and drive – David has become an influential leader when it comes to  search and online marketing. As far as being a marketer I actually stumbled into search marketing quite accidentally after first starting my “online” career in web design in 1997. We owned (still do in fact) an Arizona construction and home improvement portal that we were trying to market but with zero budget. Almost 15 years later, my company continues to focus its energies on managing search and social media marketing campaigns for our clients.
    [Marketing] Essential Nonprofit Software of 2014
    Holding over 80 percent of the market share, Quickbooks is the undisputed leader in accounting software. As we watch some of our wildest sci-fi fantasies become reality , the potential of technology seems limitless. From fax machines, to email, to smartwatches, technology has transformed the way the world does business. But with the wealth of business tools and technology available, creating a consideration set for your business can seem like a monumental project. This is especially true for nonprofit organizations with limited financial resources and the need to please stakeholders.
    [Marketing] eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)
    So the market will rely on developers providing separate plug-ins for each VLE, to mash into the learners PLE. Many commentators believe it can only occur through grass-roots effort which will bootstrap a new market. eLearning & Deliberative Moments. Transforming from elearning practitioner to academic researcher and deliberationist. This post is recast from an assignment I completed about four months ago in a Masters Degree course entitled Innovative Practice and Emerging ICT , in which I investigated what PLEs are meant to be and where they might be going. services. 2002).
    [Marketing] The Future of Local Storage Is Practically None At All
    Similarly, as iOS and Android increased in market presence, there was the occasional app missing from one platform or the other. Stand Back or Your Hard Drive Is Going to Get It First they came for our floppy drives. Then, they came for our CDs and our DVD drives. It won't be too long until the concept of a hard drive, or any local storage, beyond that needed for temporary offline use, is itself antiquated. If it can't be reached via web browser, it's probably not worth having. Goodbye Desktop Applications. No Seriously, Have You Seen Pixlr on the Web? It's Great. Seriously.
  • TWITIP  |  THURSDAY, MARCH 11, 2010
    [Marketing] To Schedule Tweets or No? Two Reasons You Should.
    Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Kiesha Easley @krenee76 Kiesha is a technical writer and owner of two blogs: affiliate marketer’s help desk & Christian inspirational blog: Highly Favored To Schedule Tweets or No? March 11, 2010 Nick @HumanWorks Scheduling posts is really cool especially if twitter is a marketing tool for you. Two Reasons You Should. In fact, I couldn’t find anything recent that hadn’t come from the API. Thanks.
    [Marketing] Stories from Smaller Nonprofits: Testicular Cancer Society
    Welcome to Diva Marketing's Holiday For Small Nonprofits Series. This is the third year that Diva Marketing has given the virtual stage to smaller nonprofits to tell their story. Seems we have a tradition going on. their way. It's our way of giving back by honoring the people and the organizations who make a difference in the lives of so many others. It is my special wish, through your kindness in passing along the posts to your networks, together we can give the present of increased awareness, a new volunteer and a extra donation or two. . The Testicular Cancer Society Story.
  • ENGAGE  |  TUESDAY, MAY 10, 2011
    [Marketing] Keep Your Brand Promise: An Argument for Less Cowbell
    The notion is perfectly illustrated in this Snapple commercial: On whiteboards around the world erroneous thinking is being jotted down by well-meaning marketers: “We need more bells!&# “We need more whistles!&# “We need more cowbell!&# The truth is, you probably don’t. T here’s probably a specific reason your customers love you. It may not be glamorous, it may not be pretty, but it’s real. And it’s the reason you’ve earned their devotion. The only thing you really need more of is what made you special in the first place.
    [Marketing] Why B2B and B2C Connections Are Meaningless
    When he's not blogging, Ari helps brands improve their digital media marketing. Mark Schaefer writes about his love-and-hate relationship with Home Depot. He explains how he bought plants with a 1-year guarantee. The plants died within the year. He returned to the store with a picture to ask for a refund and was informed that picture could have been from anyone and he would need to dig up the dead plants. Mark felt betrayed by his friend. You see, to me, Home Depot is not just a brand, it’s a buddy. It’s somebody I thought I could trust. Friendships don’t happen immediately. like that.
    [Marketing] Clickthroughs: Metric Or Miscount?
    It seems that most marketers are still counting clickthroughs as if that is all that matters. Serious marketers measure their responses. While clickthroughs can tell a lot about your content and your visitors, I like the idea of counting “heads that performed a specific action.&#. It’s called Qualified Reach. The idea is that you don’t just count people who show up on your site, in your Twitter feed, or who subscribed to your newsletter. You count the people who respond to your calls to action. Those are the ones who are your true actionable metrics.
    [Marketing] Beat ‘The Flinch’ in 2012
    The start of a New Year is the perfect time to recommend ‘ The Flinch ‘, which is the latest book by Julien Smith , who previously wrote Trust Agents with marketing uber-blogger Chris Brogan. It’s not only a free download for all new and existing Kindle owners, but at a time when we’re all talking about our resolutions, and in my case New Year Obsessions , it’s the perfect time to take on the flinching reflex that stops us from achieving what we want. And that’s the importance of the book, which is available via the Domino Project.
    [Marketing] How I am Declaring My Independence from Technology Today - The.
    Fourth, I dumped tons of of stuff : RSS feeds and virtually every email newsletter, with two exceptions - Marketing Charts and the Social Media Smartbrief Fifth, I am setting up lists on Friendfeed to help me find signals in the noise and so that I can do the same here for you, my audience Anyone have any other tips? Every marketer should have this PoV, at least in my opinion, because the generation that grew up with the net operates at a different level than many of us do. Some marketers (like yourself) are Conquistadors and African Explorers, mapping the territory.
    [Marketing] Rooting for the CrunchPad - The Steve Rubel Stream
    Truth be told, it takes much bigger financial and entrepreneurial muscles than Arrington can shore up, to bring a product of such scope to market. Well, I do like the idea but looking at the mobile phone market I already see netbooks becoming obsolete. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Even though I am consolidating my technology, I want to see the CrunchPad succeed. So neither should Mike. Good for Mike.
  • KIKOLANI  |  FRIDAY, AUGUST 24, 2012
    [Marketing] Fetching Friday – Resources Mashup & How to Generate Good Ideas
    How to Overcome the 5 Excuses That Will Kill Your Content Marketing Efforts – Whether you have a small team in a Mom & Pop or you’re coordinating content creation within a Fortune 100, the reasons for why a team member can’t contribute are pretty much universal. 37 Posts About Crappy Marketing (and What You Can Do Better) – Mistakes provide invaluable learning experiences. Beyond laughing, embrace every bad marketing moment as inspiration to make your brand better. The Resources Mashup. Blogging / Content. Want suggestions to help improve your blog?
  • KIKOLANI  |  MONDAY, MAY 6, 2013
    [Marketing] Stop Wasting Money: How to Get the Most Out of Your Blogging Education
    One of the trends for online marketing courses is to create a private Facebook group for students. Some great upcoming events that have virtual passes include Content Marketing World in September and New Media Expo (formerly BlogWorld Expo) in January 2014. Affiliate marketing is not evil when you honestly believe in the conference, course, ebook, or product you are promoting. Video Traffic Academy – James Wedmore teaches you how to take advantage of video marketing on YouTube to grow your blog or business. Chances are, you have too. And who wants to do that!
    [Marketing] 5 Things To Learn About Blogging From Judge Judy
    Your Target Market is Peeeeooopppllleeee!!!!! Digg Digg You know you love her. That no-nonsense, “I-don’t-have-time-to-put-up-with-your-bullshit&# , judge of all daytime television judges. Judge Judy. Muses come in all shapes and styles and as I was home sick today I fell asleep in front of the television and happened to wake up during a Judge Judy episode. Her words of wisdom spoke to me and I hope the speak to you as well. present to you: 5 Things To Learn About Blogging From Judge Judy. 1) “This is not Let’s Make a Deal, and I am not Monty Hall.&#. Move on.
    [Marketing] Association Social Media: National Association of Home Builders (NAHB)
    The rate of innovation in platforms has slowed as the market has matured, and what innovation is occurring is happening at the margins (e.g., In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media.  . ——————-.
    [Marketing] Top 10 considerations for an Intranet redesign
    Advertise and market it. Intranet sites are quite different from external public-facing sites in a number of ways: Intranets are usually used only by internal employees vs. public sites which are used by customers, prospective employees, and other constituents. Intranet content and tools are tailored towards employees and other internal stakeholders. There is not as much focus on product information which is usually found on external customer-facing sites. Types of content or tools that are found on an Intranet site may include: Internal news and events. Contact information. Hurry up.
    [Marketing] Walking the Personal and Professional Line on the Web
    majority of my  potential client market could be online at any time, and I never know who is paying attention or listening carefully. A few weeks ago, author extraordinaire Eleanor Brown   was on Twitter, asking people how they decided how much of their personal selves, beliefs and opinions they infused in their online interactions. It’s a tricky question, isn’t it? Or at least it seems to be for a lot of people. So I put some thought into where my lines fell, and though it’s a total “me” perspective, that’s the only perspective I’ve got. Period.
  • SPIN SUCKS  |  TUESDAY, MAY 10, 2011
    [Marketing] The Psychology of the Celebrity
    Russell Roering is a social media marketing consultant in the Chicago northern suburbs and blogs about social media, marketing, and business best practices on Russell Roering is a social media marketing consultant in the Chicago northern suburbs and blogs about social media, marketing, and business best practices on Public relations professionals are celebrity-makers. Funny thing is, I have little interest in actually meeting celebrities. Because the experience will be a huge deal for me, but mean almost nothing to them.
    Podcasts & Recordings Social Media Uncategorized Business Marketing podcast Video ViralThoughts while driving: I started thinking about the frequent conversation that revolves around the need to create viral videos, and what I think of that mindset. Here’s a short podcast. Let me know your thoughts, okay?
    [Marketing] Friday Fun: It's Raining Social Media Men!
     Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. Diva Marketing's focus has gone from traditional branding/marketing to how social media supports the most important aspect of marketing: the customer experience. Paul Chaney , Dana VanDen Heuvel , Bill Flitter , Tris Hussey and Shel Israel were my very first blogger divo pals back in the day when conversational marketing was not even a buzz word. waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly. And they change.
    [Marketing] Quote of the Day - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 30 Jun 2009 Quote of the Day "Social media consultants are this year’s life coach" Eric Suez via There certainly are a lot of consultants out there. Now I am biassed, but I would always recommend working with someone who can see the bigger picture. Thats why I picked "Principal" to describe myself.
    [Marketing] Day 18: People of color impacting the social web – Lauren Thomas #28DaysofDiversity
    For day 16 , I would like to introduce to some and present to others: Lauren Thomas Twitter: @HelloLT Website/Blog: [link] Bio Lauren Thomas is a digital marketing strategist with a passion for connecting with people through social media, storytelling, and travel. She launched her marketing career at Grey and then went on to work at Everywhere, an Atlanta-based firm specializing in social media strategy and content development. She is currently a digital strategy analyst at Nurun, a global interactive marketing agency. As we all know, February is Black History Month.
    [Marketing] Google+ Growing With The Times – Are You Badged Yet?
    There are some marketers that are quite sensitive when it comes to any foray into social media by Google. As a marketing tool, website owners have nothing to lose by including a badge on their sites. When it comes to marketing , you need to use every tool that adds to your website’s exposure. Google doesn’t have a great record for long term support of projects if they don’t grab everyone’s attention immediately, so there is a little resistance to Google+. These changes include: the ability to configure a badge to a suitable width.
    [Marketing] Is Exact Match Anchor Text Important?
    The idea is that partial match anchor text will be the way search marketers build links in the future. thought the best search engine marketers were already doing that. The question for search marketers, really, is this: To what degree will anchor text be important for SEO going into the future. SEOmoz used its Whiteboard Friday column this week to talk about the demise of exact match anchor text. I’m just curious if anyone else has thought about this. But maybe not. Google has emphasized anchor text as a key ranking factor for years. Any ideas?
    [Marketing] Gannett Launches Gannett Local
    It’s marketing for local companies. So wait, think about it: a media property (Gannett owns a bunch of newspapers and local TV stations, for instance) is now in the marketing game, and pushing hard on local marketing. It’s only now just beginning, so there’s a lot of “wait and see&# to how the project works, but from the looks of it, there’s a little “calculator program&# that lets you better understand what marketing mix your business might use to get better results. Tags: business businessmodels communication marketing
    [Marketing] Social Media: The Key to Transforming Doctor-Patient Communication [Redux]
    With health care lagging behind only the oil industry in regards to adopting social media, there’s an opportunity for communication and marketing professionals to pave the way, whether you work inhouse or as a consultant. 3. Ed: WUL is still on vacation, so we’re using some of our older-but-still-great content to keep you satisfied. This  originally ran on Nov. 30, 2012. and will be particularly interesting to you if you work at the intersection of health care and social media. Your child has come down with a rasping cough. If social media and blogs in the U.S Education. costs.
    [Marketing] Emergent Collaboration Vendor Review: Igloo Software
    Every Friday I’m going to be reviewing a vendor in the emergent collaboration space and will provide an overview on that vendor which includes everything from leadership and vision to technology and market focus.  If you are vendor that would like to participate, please contact me (email is in the sidebar as is twitter link). Unfortunately I didn’t get a chance to actually speak with Dan but I did speak with Andrew Dixon the SVP of marketing and operations (which means he doesn’t sleep much). They mainly serve the mid-market and are strictly business-to-business.
    [Marketing] The Best Of THINKing – Check Out Our Top Posts
    Using As A Part Of A Content Marketing Strategy – whew, I made it back on the top 10 list with this piece about utilizing What Marketers Can Learn From Zombies – zombies have a lot to teach marketers and creatives. At a little over halfway through 2014, I thought I’d take a look at our stats to see what people have been reading most here on THINKing. So, here are the top 10 blog posts – at least as far as our readers are concerned. What’s The Difference Between An Issue, A Crisis And An Emergency? effectively. Zemanta.
    [Marketing] Should An Advertising Campaign Rely on Social Media Advertising?
    Over the last decade marketing has very much made a shift towards digital channels. However, the question now is ‘should marketers ignore traditional methods and rely solely on the power of digital channels such as social media advertising?’. Because of its longevity, people are accustomed to traditional marketing. Digital is certainly a major part of everyday marketing and it will only continue to grow but don’t completely ignore the value that traditional marketing channels can still provide. The power of social media. However, is this the right choice?
    [Marketing] Twitter Earnings Report: A Look at the Numbers Behind the Social Network
    Here's a quick look at the numbers from Twitter's report: Tags: Twitter social network social advertising advertising marketing Twitter's earnings report actually sent the stocks tumbling a bit, but not because they didn't meet revenue goals - it was the drop in growth percentage that caused a mini-panic. Aside from that, Twitter's growth in the past year can actually be measured by the way their products have evolved and met the demand of brands and agencies.
    [Marketing] What Makes Your Facebook Page Get Banned - Social Media
    Posting too many marketing Links will get you flagged by Facebook. ? Do you work a lot on Facebook to sell your Brand / Business? This is well appreciated since this is strong platform to get into Community Engagement mode. Add to this most people seem to be on Facebook. What''s more is that Search Engines do like Facebook. Facebook has its own rules and guidelines on what you are allowed to do and what will get your Brand / Business Page banned. The rules are not too difficult to under ?? stand however they end up making you ask what then can you do. Do not Post Copy-write matter.
    [Marketing] Curated computing is no substitute for the personal and handmade
    Theres the script I use for resizing and uploading images to Boing Boing, the shelf I use to organise my to-be-read pile, the carefully-built mail rules that filter out spam and trolls and make sure I see the important stuff. I am a market of one: no one wants to make a commercial proposition out of filling my needs, and if they did, your average curator would be nuts to put something so tightly optimised for my needs into the public sphere, where it would be so much clutter. It is a website, not a market in Marrakech. link] Pretty big list for a marketing gimmick. Go wild.
    [Marketing] Gaining Respect for Yourself and the PR Industry
    How can the stock market be valuing them at $15B if they IPO? A few weeks ago, Doug Davidoff wrote an open letter to PR professionals , which speaks about the client’s view of our profession and how we’re stuck on tactics and not on results. And on Monday, Les McKeown wrote “ Living with the Pregnant Widow ,&# a tongue-in-cheek look at the so-called social media experts who, again, are stuck on the tactics and not on results (mostly because having a Facebook page or a Twitter account does not lead to business growth, directly). It’s our own fault, really.
    [Marketing] Are You Climbing the Employee Ladder or the Entrepreneur Ladder?
    and Why Google Wave? (1) Real-time Twitter Feed Popular Posts How to write a Check (3540) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Are You Climbing the Employee Ladder or the Entrepreneur Ladder? They give them advice and then set them on the right track.
    [Marketing] 5 Ways Social Media Keeps You Culturally Relevant
    You sense a gap in the market and you build your brand around that gap. Social media can keep you close to consumer conversations, annoyances and of course new gaps in the market. When you start a business, you are culturally relevant. As the years pass, it is easy for the brand or the offering to become keep doing what has brought success and just inching forward. Social media is a tool which can help you stay relevant. Social media can keep you honest.if you have nothing to say because it doesn't feel fresh then that is a sign for you!
    [Marketing] Measuring Public Relations Outcomes With Seth Duncan
    Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Right? So here I am! We had a great turnout for today’s chat, which I was very happy about. Well, I’m always happy when we have a good turnout, but especially considering we had to reschedule the previous chat, I was wondering if y’all would remember it. What was I thinking? You never disappoint. Awareness b. Knowledge c. Right?
    [Marketing] 5 Actions and Behaviors to Play Well With Others
    recently read the results of a survey  that showed how networking was not only where the largest marketing spend is, but that networking is also the most profitable of marketing activities. Along the lines of our 5 Profitable Practices (PROS) here are 5 Actions and Behaviors that can influence your business presence. Connecting – Networking with Others. Connecting, whether online or offline, leads to other connections. You don’t need to be bold, obnoxious, or even extroverted to be a good connector or networker. Contributing – Sharing with Others. Two actually.
    [Marketing] Social media metrics, a video review
    Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. My trouble with the Social Influence Marketing score is that it's not really measuring influence, it's measures sentiment, and they're not the same thing. This book has a misleading title as it is more theory than actual hard metrics. Enjoy this post? Thanks for visiting! link]. Lauren Vargas Sr.
    [Marketing] Where Most Got Social Business All Wrong, Including Me
    Why is it important for my business to deploy internal communities, tear down silos, coordinate go-to-market plans or get my butt out of my cubicle and have a conversation with my colleagues down the hall? Let me explain. I am a marketing guy by trade so many of the challenges I help my clients with are the ones that help them improve the way they communicate externally and internally. Sometimes it’s about operationalizing their content marketing strategy. have seen business change and lived through many of its ups and downs for many years. There needs to be reason “why”.
    [Marketing] Does Humor Belong in PR?
    link] Twitter: vanceOpel alltop Social Media Today Categories Branding Creative Agencies Government Leadership Marketing Measurement Media Non Profit PR Social Media Twitter Subscribe in a reader Add me to your TypePad People list « Elastic Marketing - Its more than you think | Main | Why Waste Your Money on Mediocrity? Posted in Marketing , Media , PR | Permalink Technorati Tags : admiral ackbar , brian williams , chatroulette , col. Elastic Thought About My Other Accounts Facebook: 690281596 Other.: link] Other.: link] Other.:   The news was paramount. 
    [Marketing] Top 20 Social Media IPOs = 50% Failure Rate
    Carbonite, a data backup firm, had a successful IPO in August, a brutal month for the market. Bazaarvoice, the ratings, reviews and social commerce software provider out of Austin, Texas has a virtual monopoly on its market. As long as Yelp doesn’t encroach on markets like coolers (Rubermaid) and electronics (Best Buy) Bazzarvoice should remain strong (full disclosure – I’m on the Advisory Board for BV). Facebook’s IPO will be next week. It’s anticipated to open on May 17 between $28-$35 per share and a $96 billion valuation. Yandex (YNDX) -20.8%
    [Marketing] PR’s crisis of confidence as it looks to define itself (again)
    In other marketing sectors? pr ceo fiske immense fear marketing new york times pr industry prsa public relations society public relations society of america rosannaThis was originally published over at Econsultancy where there is a good discussion in the comments and a response from the PRSA. There’s nothing more predictable than the PR industry’s constant urge to ‘define itself’ So today, true to form, the Public Relations Society of America (PRSA) has announced that it is to develop a new ‘modern definition’ of PR (again). It won’t be.
    [Marketing] 50+ Social Media Comics And Cartoons For Use Your Presentations
    Have You Experienced A Social Media Kneejerk Old School vs. Modern Marketing Are You Jumping Headfirst Into Social Media Without A Plan? I have been publishing my social media cartoons and comics for a while now and I often get emails or tweets asking whether someone can use one of my comics in their book or presentation. you can use the comics or cartoons that you find on as long as you provide attribution back to either the original blog post where you found the comic, or to my root domain.” Just make sure you provide that link back. Cheers!
    [Marketing] Riff App: Build Community and Have Fun
    We talk about the importance of storytelling in content marketing constantly. Market Research. By Laura Petrolino I’m super excited about the new Riff App ! Now, I don’t often get really excited with new social media innovations. At least, not at first. In fact, my mom will never let me live down the fact she is the one who first told me about Twitter and I brushed her off condescendingly, “Oh silly mother, that’s stupid. No one will use that Twitter thing.” ” Or something to that effect. Thanks Mom! What is Riff App So what is Riff App ?
  • ENGAGE  |  THURSDAY, MARCH 31, 2011
    [Marketing] 5 Myths About Customer Reviews and the Wild Web
    Myth #5: Everybody knows that customer reviews are only written by 2 types of people: marketers who are faking them, and trolls with an axe to grind. In addition, if you use a solution with social integrations then your customers can be your marketers too. T he web, as we’ve been told, is the Wild West. Anything goes. Villains can terrorize freely without showing their face; they post scathing anonymous reviews on Yelp, they troll forums, and they blast brands and products on Twitter. So why would you let them have their say on your site? Corral. Right? Globally.
    [Marketing] Be Aware of Your Social Media Presence
    Tweet Blog post written by Donna Carlsson , who is a former student at AcadeMedia Masters and now works as the responsible education manager for Creative Marketing. She has previously worked at Media at Inter IKEA Systems in Sweden. Her main focus is personal branding in social media. It is old news today that employers check their candidates online before hiring. The line between business and private life is almost no existing when it comes to social media. comment like “ it is only facebook ” doesn’t come across as especially smart these days. Good or bad this is reality. Transparency.
    [Marketing] Day 5: People of color impacting the social web – Joselin Mane – #29DaysofDiversity
    passionate Internet Marketing Consultant with 20 years of computer technology experience. Add my 10 years of Online Marketing experience and 12 years of Business Development experience, and you get a powerful combination that is rarely seen in this new media market. He specializes in wrapping marketing around technology to help grow his clients’ businesses in more efficient ways. His international experiences gives him a strong foundation from which he has developed global marketing campaigns for my clients. As we all know, February is Black History Month.
    [Marketing] 4 Ways the Twitter You Know is Changing Forever
    This is going to dramatically increase costs for brands using Twitter as a major part of their social marketing program, as paying Twitter to increase distribution will join paying Facebook to increase distribution as teeth-gritting must-dos. 4. Ways the Twitter You Know is Changing Forever is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Twitter is on its way to becoming something entirely different. At that point, Twitter became less about you and more about what’s worthy of attention. Twitter as a Ratings Service.
    [Marketing] 6 Critically Undervalued Social Media Success Metrics
    Perhaps more than any other marketing metric, the number of people that are searching for your brand on Google serves as a catch-all metric for market awareness. In many ways, social media and your other marketing efforts create demand, which is then harvested via searches. People who say social media isn’t measurable aren’t looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. The challenge isn’t measurability, it’s knowing which measures are meaningful. Daily Story Feedback. Klout.
    [Marketing] The Truth Behind Branding In The Digital Media Age
    All of this is true, but it doesn't strike at the core challenge: if brands want a better brand experience for consumers in these digital marketing channels, at what point do we all agree - as a marketing industry - that we have a ways to go in ensuring that the advertising matches the user experience? The problem comes when marketing professionals see the glass as half-empty instead of half-full. Think of it this way: as a marketing professional - in this day and age - there will probably never be another moment in time like this for our profession. Impact. ad unit.
    [Marketing] What is Enterprise 2.0? The Basics
    will happen and companies are going to evolve or they will die.  A similar debate happened around the whole “social media&# space where a few of us were screaming that social media is going to change how brands market and build relationships with their customers.  Companies such as Southwest and Comcast have dedicated a good amount of their budget to social media and some companies such as Volkswagen have cut their traditional marketing budgets entirely and shifted them to social media.   Some of you may have heard the term “Enterprise 2.0″ How would you do it? 
    [Marketing] Celebrating Bozzuto: Steph Goes To Maryland
    The post Celebrating Bozzuto: Steph Goes To Maryland appeared first on Firebelly Marketing | Social Media Marketing Agency. A few weeks ago I was invited by Mallory Square (one of the Bozzuto communities Firebelly works with) to attend a blogger event they were hosting. booked a ticket and it was set—Stephanie was going to Maryland. Firebelly has worked with Bozzuto, a property management group, for about two and a half years. There are four properties I work with that I planned on visiting while in Maryland. Mallory Square Blogger Event. The Courts Of Devon #IAmLuckyDog Event.
    [Marketing] Chartiy Uses QR Codes to Increase Donations
    Specifically, with demand for emergency food at record high levels, City Harvest is reaching donors with an innovative advertising campaign that uses technology commonly used by for-profit marketers but new to fundraisers. They allow nonprofits to interact with their donors by exchanging engaging content,” said Irina Skaya, marketing manager at Horizon Media. “QR codes can be used without monthly running costs and function without limiting the dollar amount donors give to the nonprofit.”. As a result they will deliver 8.5 million pounds of food this holiday season. Donate.
    [Marketing] Who Owns Your Brand's Social Story?
    Some are even implying that customer sentiment is the only real key driver for marketing success.  In my opinion, this is going a bit too far. In fact, they play the same role as the customer.  We (I’m a Marketing Veep) spread the brand story just like customers on Twitter.  photo credit: paularps Tagged as: Brand management , Marketing and Advertising , Social Media Written by Stanford Im Stanford and I want to help you stoke your passion, spread your message, and help your blog get noticed and promoted. by Stanford on May 13, 2010 Spread it! Do you agree?  You too!
    [Marketing] The Small Business Toolkit for the Social Customer
    You can even run your e-mail marketing campaigns from a CRM platform. I’d recommend starting with something like Salesforce; packages range from $5-$125/person/month (for the enterprise version). You can also check out Infusionsoft which is a bit of a marketing automation suite at around $200-$500/month. mail Marketing. decided to put together this little social customer toolkit to help small businesses get started with engaging the social customer. Customer Relationship Management system (CRM). Social Channels. Monitoring Solution. Technology Integration.
    [Marketing] Be Careful When Choosing an SEO for Google Panda or Penguin Recovery
    Subject: Google Panda Recovery Services Using Top 10 Rankings By Content Marketing ! They’ve literally keyword stuffed the latest “buzz words” into their email subject, like “Google Panda” and “content marketing” in there, then they go on to even add “Top 10 Rankings” in there as well. I think the title of this post, “be careful when choosing an SEO” (search engine optimization) professional really says it all. So what’s the problem? Date: Wednesday, July 31, 2013 7:23 AM. To: Bill Hartzer. But I digress.
    [Marketing] The Call to Action: Still a Key Component of Contemporary Business Ownership
    These can be found across individual disciplines and business sectors, from sales and manufacturing the marketing techniques used to promote brands. The latter market is particularly fascinating, as while it has experienced a greater level of evolution that almost any other aspect of business the basic rules of marketing remain largely unchanged. As a result of this, the ‘call-to-action’ remains a crucial marketing technique that can help to drive traffic and sales conversions over time. Acquisitions Tips
    [Marketing] As Organic Reach Dwindles, Content and Paid Media Take Center Stage
    Those days are gone – but that doesn’t mean digital marketing isn’t valuable, it’s just presenting marketers with a different question: should we rent or own A (not so) long time ago, people looked out across the digital landscape at Facebook, Google, and the likes and saw a wide open land of opportunities that, at the time, didn’t have a large price tag attached to them.
  • DANNY BROWN  |  SATURDAY, MAY 15, 2010
    [Marketing] 15 Reasons Your Business Sucks - Danny Brown
    You might also like: Introducing Social Media to Your Business 7 Ways to Market Your Business on Facebook – Free Ebook Are You Strategic With Your Business and Customers Tags: Business , ignorance , success 25 voices - share yours! Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs 15 Reasons Your Business Sucks May 15, 2010 25 voices share yours! Share Save Or maybe just 15 ways your business could be optimized to appeal more to the folks you’re missing but would like not to miss. Any to add? Cheers!
    [Marketing] At it's ? Social Media Is Our Teacher.
    Clara Nelson, one of the awesome project managers at the American Marketing Association, understood the concept. Diva Marketing is part of an online influencer network for MNS Business on Main. One of the aspects of social media that I like most is what is at the very ?. Try as we might (and we certainly keep trying!) we can't corral it. Social media is not the beautifully wrapped box you might have opened last week. It's not the gift that you knew exactly what to expect from the shape or size of the package. The paper is held together by all sorts of different tapes. or not.
  • VIPER CHILL  |  MONDAY, JUNE 6, 2011
    [Marketing] The First Ever ViperChill Income Report
    In the last few weeks, ViperChill was ranked 9th in a list of the biggest marketing blogs in the world, just ahead of blogging powerhouse’s like Seth Godin and Aaron Wall of SEOBook. It’s been 18 months since I launched this blog and what a great 18 months it has been. ViperChill has almost 16,000 RSS subscribers (thank you!), over 3,000 people are signed up to cloud:niche and there are over 8,500 comments now posted on this blog. Keep in mind that there are only 83 blog posts here, so that’s well over 100 comments per post on average. Why I’m Sharing My Income.
    [Marketing] Massachusetts Tops Twitter Usage
    Recommended Book: Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Melissa Miller and the great folks at Hubspot ran some recent analysis on Twitter by U.S. State to determine which states had the most active Twitter users.  The top 3 states with the most Twitter usage are  Massachusetts, Washington and Oregon, each with usage over 60% higher than the average.  The bottom three states are Mississippi, Montana and West Virginia.  For comparison Massachusetts was +69% while Mississippi was -58%.
    [Marketing] Revealed: Behind the Scenes of My Premium Product Launch
    There’s a much bigger market we can help, and a ton of additions that we’re working on to make it even better. The next step now is to continue to make those changes, and then focus more on the marketing side of things. I’ve been very hesitant to promote the plugin much due to the number of emails we were dealing with, but the plugin is now running perfectly on hundreds of blogs so I’m ready to start focusing on conversions. Dozens of people from around the world got in touch just to let me know how cool they thought it was that I actually got to do this.
    [Marketing] How brands can use Instagram and other mobile photo sharing applications today for customer engagement
    While the popularity of mobile photo sharing apps seems to be growing, I believe we will see more brands use photo sharing applications as another tool to engage with customers or gain new customers or as another marketing channel. The only thing left now is monetization, brands and agencies start seeing opportunities to use photo sharing apps as a way to increase customer engagement or for marketing and when they do… please do not call it social media. Tags: Featured marketing social networks Burstn instagram Mobile path photo sharing applications picplz treehouse
    [Marketing] Guest post: How to get targeted traffic from Quora and Yahoo Answers
    Marketing your blog or website is key to its long-term success. The following is a guest post by Catie Keeler. Her bio is at the end of the article. Finding ways to increase your traffic will help you increase your sales and protect your brand longevity. Quora and Yahoo Answers are both simple question-and-answer sites. [.]. Branding Guest Posts Quora traffic building Yahoo Answers
    [Marketing] How to Really Control a Screen in Times Square
    Unfortunately, it turned to be marketing ploy for the movie “ Limitless “, where Bradley Cooper takes this miracle drug called NZT and gets super smart. Back in March 14, 2011 there was a man claiming that he knew how to hack video screens on Times Square and to prove it posted a YouTube video. So it is really possible to really control a screen in Times Square? Apparently, Adi Isakovic, a 27-year-old entrepreneur, is able to do that with his product, TubeMote. Check it out: Share this on Facebook. Tweet This! Share this on LinkedIn. Stumble upon something good? Digg this!
    [Marketing] Going Beyond Social Media Reach
    But there’s still a demand market based on personalized experiences, experiences with companies that feel like they’re well-tailored to our needs as customers, and backed up without outstanding service and delivery. We just passed the 500 mark in Twitter followers the other day, and I had a frisson of excitement, but then reminded myself that a fairly large group of those followers are “internet marketing&# professionals who promiscuously follow anyone with the word “social&# in their profile description. Our fans. Followers. Subscribers. Impressions.
  • SOSHABLE  |  FRIDAY, AUGUST 19, 2011
    [Marketing] Everything You Wanted To Know About Getting A Social Media Job
    Most jobs require a degree in marketing, communications, or something else – they aren’t looking for social media majors. If you have ever thought about getting a job in social media and thought, “It couldn’t be that easy to get the job and it probably sucks worse than I think,&# you’d be wrong on both counts. Getting the job is easy. Enjoying the job is easier. Doing it well is another story altogether, but we won’t cover that here. What we will talk about is getting the job itself. That’s where the similarities end and reality hits.
    [Marketing] Facebook Pisses Off Users. Again. - Danny Brown
    Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Facebook Pisses Off Users. Again. July 14, 2010 40 voices share yours! Share 1 save For all its cool connectivity features and business tools, Facebook can still manage to piss users off even when it’s trying to be helpful. Whether it’s new privacy features gone mad , or redesigns to the site itself, Facebook always seems to divide its userbase between happy, non-chalant and hate. Hey, it’s Facebook – so, no, is the short answer. Voila!
    [Marketing] Recap: PRSA Digital Impact Conference Day 1 « The Spinks Blog
    The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals Recap: PRSA Digital Impact Conference Day 1 I was invited to attend and cover the PRSA Digital Impact Conference in NY this week.  It was packed with PR professionals and business owners looking to wrap their heads around the digital innovations that have warped the traditional field of PR in the past year. The speakers that I listened to provided content that ranged from beginner level basics, to a sort of “mid-level&# understanding of the social space. Jeremiah Owyang kicked it off.
    [Marketing] 3 Cunning Blogging Lessons From the Game of Thrones
    HBO provides the distribution and creative marketing muscle to turn ideas into iconic programming. The entertainment incubators are dominating this market. Our go-to tool is blogging and content marketing.  The Unexpected is the only Silver Bullet. I’ve been a marketer for 20 years and a people watcher for 40.  I’ve learned that doing the unexpected is the only sure way of getting your attention.  The season finale for Game of Thrones was a game changer.  Almost no one saw the Red Wedding coming and viewers are wondering what’s next.  Here it is -.
  • ENGAGE  |  TUESDAY, APRIL 15, 2014
    [Marketing] Staying Relevant with Social and Content in the Battle over Breakfast
    In addition to the war on breakfast, the company is also using targeted content marketing in its pursuit of millennials. So what can your company learn from all of this marketing mayhem? Know and understand your brand identity —Taco Bell’s foray into the breakfast game shows that the company sees potential for growth in the breakfast market. Be aware of influencers and users —Know who to involve and include in marketing campaigns to properly target and lock in your audience. In case you missed it, my colleague Kari Redfield explained the battle in a post last week.
    [Marketing] Social Media Trends 2012 – Content Curation in PR
    You can create a channel of industry news and interesting content that your customers and stakeholders would find interesting and useful.  As Rebecca Lieb says in her new book about Content Marketing : It’s time to think like a publisher. In her post about social media trends in 2012 Beverly Macy says content curation is important because people want to know what’s important and they want to discover interesting and relevant content. “Competitive advantage goes to companies who quickly figure out how to enable effective aggregation curation. ” Robin Good.
    [Marketing] 11 Lessons For Social Media's Future
    To that end, we need to also discuss not how social media becomes a strategy of its own, but rather how it enhances and reengineers existing efforts, from customer service initiatives to marketing, product development, and how we recruit and retain talent. 3. Social media is a key part of the answer to your marketing, PR or customer service initiaties, but it is not an answer in and of itself. 2. For a small business like mine, devoid of a sales & marketing department, social media has become a vital (and FREE!) link] Thought provoking marketing! Too rigid?
    [Marketing] Advertisers: Super Bowl’s real competitors
    With 30-second Super Bowl spots commanding as much as $3.5M, marketers are relying more heavily than ever on social media. So reports the Financial Times (and others). Advertisers aren't replacing broadcast with social media -- they're integrating the two for more impact. The real change, as the Times alludes, is to
  • ENGAGE  |  FRIDAY, AUGUST 12, 2011
    [Marketing] Is Your Content Worth Stealing?
    Image: takomabibelot ] If you liked this, try: 5 Powerful Stats That Make Content Marketing Worth Drooling Over Is That Your Blog Talking to Itself in the Corner? I hope you steal this blog post. There won’t be an alarm that goes off. The Feds won’t come to get you, and no one will probably ever know that you did. It’s not a trick, it’s not a trap, and it’s not a lure. actually want you to. Because that means I’ve done my job. The Question and Answer Economy Your audience has a series of ongoing questions that they must answer in order to do their job. Your content should provide this.
    [Marketing] Novel Ways to Blog and Not Go Broke
    Content Marketing Ideas You Should Steal from Coca Cola . The theme this week was about blogging for profit and pleasure. believe that Social Media wasn’t meant to be a poverty pact and this week’s articles allowed my red-blooded capitalist alter-ego out of the closet. Otherwise, SOPA slowed things down this week. Most of us were focused on stopping “The Man” from being naughty.  I’ve got my fingers crossed but it looks like our freedom is intact for another week. Let’s get to it. These folks are blogging their hearts out and  asked for my help.
    [Marketing] The Social Spark: Strategies to Increase Social Engagement
    Engagement with your audience is one of great advantages of social media marketing, but creating meaningful and advantageous conversations is as much an art as it is a science.  Rewarding fans for their passion needs to be a staple in every marketer’s toolbox. Share your successes, hiccups, and proven practices on this blog, on  Twitter  at hashtag #AwarenessSMM, on Facebook at  Social Media Marketing Best Practices , or LinkedIn at the  Social Media Marketing Mavens Group. Engagement increases brand loyalty and public conversations can serve as free advertising.
    [Marketing] PPC For Small Business – Are You Attracting The Wrong Traffic?
    When competing for keywords, some business owners, especially those new to paid search marketing, head straight for the cheapest keywords. Small business owners often feel a little overwhelmed when it comes to advertising online. Banners are not big converters, social media can be time consuming, and paid search expensive. When a small business owner does run an advertising campaign, the most common complaint we hear is that their campaign was a complete flop.  The problem is obvious – these sites are attracting the wrong traffic. Keywords relate to relevance.
  • SPIN SUCKS  |  FRIDAY, APRIL 1, 2011
    [Marketing] #FollowFriday: Marcus Sheridan
    Part lion, part swimming pool business owner, part sales and marketing genius, Marcus is the real deal. You know how you discover someone online and you feel like you’ve known them your entire life? That’s how I feel with Marcus Sheridan aka The Sales Lion (or Muffasa as Ingrid Abboud calls him). One of my biggest issues with some bloggers and journalists is they espouse “wisdom,&# but they’ve never done it. Marcus isn’t one of those guys. If he’s recommending it, it’s because he’s tried it and he has mistakes and successes to teach you.
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