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  • CREATIVE RAMBLINGS  |  SATURDAY, MARCH 23, 2013
    [Marketing] This week in social media (March 18-22, 2013)
    Facebook Facebook releases new targeting tool for marketers (Examiner.com) Facebook Pushes Privacy Education For Updated News Feed Users (AllFacebook) Facebook Hires Co-Founders Of Trustworthiness Verification Startup Legit (TechCrunch) Akimbo Card Deals Out New Ways To Send Money Via [.]. In social media, there is never a dull moment! Check out the list of headlines for March 4-8, 2013. Facebook Google LinkedIn News Pinterest Social Media Twitter WordPress social media headlines
  • TWIST IMAGE  |  SATURDAY, NOVEMBER 23, 2013
    [Marketing] A New Golden Age For Television
    'Brands are all hot over the Internet and digital marketing, but is television entering into a new golden age? If you''re in the media and marketing business, you should spend a few minutes watching this: Tags: amc. digital marketing. From a purely content and technology perspective, there is no doubt that television has evolved at a rapid pace in the past decade. Some might argue that this was a needed shift in a world where the Internet has captivated the world''s attention, while other''s might argue that this is the natural evolution of the medium. boardwalk empire.
  • TWIST IMAGE  |  THURSDAY, APRIL 21, 2011
    [Marketing] Defensive Branding
    But, as Marketers, we have to be careful. marketing case study. Should brands respond to all negative comments? The common held response to a question like that is usually a stern and obvious, "yes!" " In theory, it makes perfect sense. In practice, what do you think is really going on? From a customer relationship management standpoint, it's clear that every complaint can best be viewed as an opportunity for a brand to connect to a customer (my often trotted-out line of "real interactions between real human beings" comes to mind. again). Fair or not.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, JUNE 24, 2014
    [Marketing] How To Start Generating Traffic On Your Blog
    Internet marketing is part of the whole omnichannel experience today’s consumer is becoming accustomed to and I don’t think it’s going to go away. Your marketing campaigns, reputation management, brand recognition, and customer loyalty are equally part of the mix and are affected by social media, email, niche communities, and SEO. 'Search Engine Journal has an impressive addition to their Blogging 101 Series — this one’s called Traffic Generation For Blogs On A Budget. Learn How To Do These Simple Things. Social Media Scheduling. Reddit Advertising.
  • PROBLOGGER  |  FRIDAY, SEPTEMBER 16, 2011
    [Marketing] If You Don’t Stop Doing This One Thing, Your Blogging Business Will Never Go Anywhere
    This guest post is by Tommy Walker, Online Marketing Strategist and owner of Tommy.ismy.name. The problem with the “Facebook marketing&# world is that too many marketers are focused on the “get more fans&# aspect, and completely neglect how you can use the platform to genuinely learn more about how to communicate with your customer base. wanted to put out a free series that wasn’t just about Facebook marketing, but focused on developing an engaging voice that could be woven into every aspect of a business. Why are you reading this article? So what?!
  • JEFF ESPOSITO  |  MONDAY, SEPTEMBER 26, 2011
    [Marketing] Will the bad economy bring peer-to-peer social commerce a reality?
    Do you think the craptastic economy and social graph growth will lead to a peer-to-peer e-commerce platform similar to flea markets or yard sales? A few weeks back I read a TIME article on how the poor economy has contributed to a boom in reality TV with shows like Pawn Stars, Storage Wars and American Restoration. The premise of folks looking to save or make money on household items that are just collecting dust. didn’t think of it too much until my wife and I were looking for a bouncer for our son, scouring yard sales and the like for one.
  • CONVINCE & CONVERT  |  SUNDAY, APRIL 27, 2014
    [Marketing] How to Save Time on Competitor Social Media Reports
    Today, we most often help companies take their content marketing and social media to the next level by uncovering ways to optimize strategy, operations, channels, tactics and metrics. What we like best about RivalIQ is that it is built from the ground up to save marketers, agencies, and consultancies like ours TIME. Customized Comparisons of Successful Social Content I created a competitive set (RivalIQ calls this a “landscape”) of a few friends who are marketing/social media bloggers and speakers who are also active on Twitter. I It’s super useful software. Youtility even!
  • KYLE LACY  |  MONDAY, FEBRUARY 14, 2011
    [Marketing] Enhancing Offline Relationships with Social Media
    Seth makes a brilliant example in his post,  Old Marketing with New Tools : Cost and speed pressure means that when you get your car serviced, it’s unlikely you’ll be greeted by the mechanic himself, wiping his hands on a greasy rag, telling you exactly what he did to your car. Why do we tend to shorten experiences? Why… as a society… do we keep inventing new ways to make things faster, harder, stronger, and compiled. Technology has managed to help our society do more in less time. Instead, you’ll get a difficult to decipher printout. If you do it right.
  • KIKOLANI  |  FRIDAY, DECEMBER 9, 2011
    [Marketing] Fetching Friday – Resources Mashup & Wonderful World
    Proving Trust on the Web – For those of us who’ve been deep in the trenches of online marketing for years, the question of who to trust may seem inane. Small Business Social Media Tips From the Pros – Small business social media marketing: hot tips from the pros on how small businesses can use social media to get more clients. How to Create a Jaw Dropping Social Media Strategy in 5 Steps – Like most marketing plans, social media channels need to go through the following five goals in order to produce the kind of results that are truly profitable.
  • KIKOLANI  |  FRIDAY, OCTOBER 21, 2011
    [Marketing] Fetching Friday – Resources Mashup & Baby Monkey
    54 Books Every Business Owner And Marketer Must Read – If you are doing your own marketing then you need to read and implement the ideas of every book on this list to find out what works today. Reactions From SEOs Come Loud, Fast & Often Angry To Google’s Switch To Encrypted Search – Google caused a major stir in the search marketing community today with the news that it will begin encrypting searches and outbound clicks by default in some situations. The Resources Mashup. Blogging / Writing. Business / Career. Personal Development / Productivity.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JUNE 12, 2013
    [Marketing] Facebook Home – The Pursuit of Social WOW for Brands
    Commercials such as these show marketing rhetoric at its best. Edelman – Global Co-leader, Digital Marketing and Sales Practice, McKinsey & Company. 'On April 12, in an exclusive partnership with AT&T, HTC released the exciting new HTC First. The First has many new features , perhaps the most exciting of which is the inclusion of the immersive new mobile platform Facebook Home. This new take on the mobile social experience should better equip brands to put the “wow” into their interactions with their Facebook community. Leave your family at the table. Features.
  • WEB METRICS GURU  |  SATURDAY, AUGUST 27, 2011
    [Marketing] TRENDRR.TV Initial Review and Thoughts
    According to a VentureBeat post written about TRENDRR last year : Mark Ghuneim founded Wiredset after leaving Sony Records, where he was a top digital marketing executive, in 2004. gets their sentiment percentages, Demographics, or the breakdown of top markets- these are all things the should set a FAQ up to explain, at some point. in your marketing tool-set. In this stormy weekend, as Hurricane Irene heads up the eastern seaboard, I’m sitting in an internet cafe, at 100% humidity , with TRENDRR.TV before me.  Not the case here. TRENDRR.TV TRENDRR.TV Finally, TRENDRR.TV
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, AUGUST 5, 2014
    [Marketing] How to Be Truly Efficient with Your Time at Work and at Play: We’ll Pay You $50 if We Fail
    Because both of us work in content marketing and social media, everything we do is in public view. 'While I’ve been relatively silent, 2014 has been a really fun year. I’ve been dabbling with projects of all shapes and sizes, finding myself doing lots of exciting work in sales to business development to strategy to customer service. In fact, I’m still hunting for the thing that marries all of those passions. But while I hunt, I want to share what I’ve been up to as of late. Recently, I formed an alliance with someone some of you probably know. Rinse and repeat.
  • CONVERSTATIONS  |  THURSDAY, MAY 29, 2014
    [Marketing] 3 Business Books for Visual Learners and Explainers
    There are many visually enhanced business books hitting the market today. 'There are plenty of business books worthy of recommendation. Which book I recommend depends on the reader , their business, and their communication style. There are some folks who often use a sketch pad or whiteboard to help them communicate their message. There are three books I recommend regularly to these people I recognize as visual learners and explainers: Business Model Generation. The Art of Explanation. Back of the Napkin. Business Books for Visual Learners and Explainers is a post from: ConverStations.
  • MICRO PERSUASION  |  SATURDAY, JULY 3, 2010
    [Marketing] Question of the Day: Can a Phone Replace a Laptop? (My Take.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 3 Jul 2009 Question of the Day: Can a Phone Replace a Laptop? My Take: Probably Not) This is something I have been thinking about lately: as smart phones (pick one, any one) get more sophisticated, can one get away traveling for business sans laptop? For me the answer to date has been: sort of. Whats your view? Flattered.
  • MICRO PERSUASION  |  SATURDAY, JULY 10, 2010
    [Marketing] Five Fantastic Friendfeed Filters for Flow - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 10 Jul 2009 Five Fantastic Friendfeed Filters for Flow Friendfeed, it seems, isn't going mainstream anytime soon. That doesn't mean it doesn't rock. In fact, I am using it a ton as a real-time front end for in-bound social flow. Combine these  with email alerts and Gmail and it gets even better. Thanks Steve.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, JULY 28, 2014
    [Marketing] How To Implement Structured Data
    'Structured data markup is one of those aspects of marketing that can make your eyes glaze over, particularly if you are running a business. But Neil Patel has come to our rescue with his clear explanation of How to use Google’s Structured Data Markup Helper on Search Engine Journal. To quote his article: Stated simply, the Structured Data Markup Helper is designed to help you implement structured data on your site. Structured data is information organized in vast online databases that help to serve search results. The helper shows where you can add markup and how to do it.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, JANUARY 29, 2014
    [Marketing] 8 Metrics You Should Keep Your Eyes On
    Success online isn’t necessarily measured by how many likes you have and how much traffic you get to your website, but if you don’t know those things, then you probably have no point of reference for how successful your online marketing is. 'How do you know if you’re improving if you don’t measure anything? Here are 8 key metrics you should keep an eye on and know off the top of your head. Website Unique Visitors – Total visitor count is good to know, but your unique visitors gives you a better picture of how many new eyeballs are looking at your content.
  • MINDJUMPERS  |  TUESDAY, MARCH 15, 2011
    [Marketing] Howdy From SXSW in Austin, Texas!
    Navigate In Social Media With The Social Marketing Compass [infographic]. Tweet Guest blog written by Iben Larsen, who is a cultural anthropologist and MA in Media Science, based in Copenhagen. She’s p assionate about entrepreneurship, networking, personal and professionel development. Currently, she is at the South by Southwest Conference in Austin, Texas, from where she is blogging. You can follow her on Twitter at @ibeniben. Howdy from SXSW in Austin, Texas! It is hectic, and wonderful and none of the people I have talked to have had an overview. The Conference Center.
  • WEB METRICS GURU  |  SATURDAY, JULY 23, 2011
    [Marketing] Some Radian6 Insights and other news – Web Journal
    Here’s the Visit-Level Segmentation for one Visitor Type (Consumers) on a Technology Site with various components including ecommerce, customer-support, supply-chain, branding, and marketing operations. My editor let me know the first copies of Social Media Analytics have arrived at the main office in Manhattan ( last Wednesday night) and review copies are just being sent out now. I’m having a book signing in Manhattan at the offices of @PeekYou (whose advisory board I’m part of) on August 18th, from 6-8 pm – information is on the sidebar of every page on this site).
  • STEVE RUBEL  |  THURSDAY, SEPTEMBER 16, 2010
    [Marketing] Stats: The Internet in Charts - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 16 Sep 2009 Stats: The Internet in Charts I love charts and graphs. So, here are a bunch of them that crossed my screen today. found these all fascinating and I thought you would too. From Digital Inspiration. From The Next Web. From Visualizing Global Brand Data. stats Permalink Tweet Comments 23 Comments Sep 16, 2009 Darren Herman said. Love this. Steve, great compilation. Sep 16, 2009 Stacy Stone said.
  • PROBLOGGER  |  MONDAY, NOVEMBER 19, 2012
    [Marketing] Blog Design for ROI, Rule 1: Prioritize the Opt-in Form
    Sandra Niehaus of Closed-Loop-Marketing wrote an excellent guide to the factors of visual prominence (or “pop”), and I encourage you to read it. Even top marketers like Derek can improve, though. Gab’s site is part of the network of webmaster education sites run by Internet Marketing Ninjas , a 100+ person online marketing and web design agency based in New York. This guest post is by Gab Goldenberg, author of The Advanced SEO Book. Are you writing phenomenal posts only to have your poor design fail you? developing connections and networking.
  • ENGAGING BRAND  |  TUESDAY, APRIL 10, 2012
    [Marketing] How to incorporate Google Analytics data into your social media strategy
    Google Analytics has been used successfully to track performance on pay-per-click advertising, and it has now launched social interaction analytics, which measure performance for social media marketing campaigns. First, let’s understand why it’s important to track efficacy in a social media marketing campaign. Google Analytics is undoubtedly the best free web analytics software available for blogs, website owners, e-tailers, and any other kind of website. It helps tracks sales, conversions, sign ups, lead generation data, demographic data, geographical statistics, and much more!
  • ARI HERZOG  |  WEDNESDAY, DECEMBER 26, 2012
    [Marketing] The Purpose of Twitter
    instantly smiled at the metaphor and began attributing him in my digital marketing courses. When he's not blogging, Ari helps brands improve their digital media marketing. Jeffrey Levy commented on this blog in 2008 that his description of Twitter was a source of filtered, purified water out of a raging river. tell my students that I compare LinkedIn to the Chamber of Commerce, Facebook to the cocktail party, Pinterest to the digital scrapbook, Tumblr to the photo collage, and Twitter to the river. would not expect anyone to notice I stopped tweeting. ariherzog. Got a question?
  • SPIN SUCKS  |  TUESDAY, SEPTEMBER 21, 2010
    [Marketing] Innovation and Creativity As Part of Everyone’s Jobs
    Frost noted that company research showed that there was a total world market of two million units for a $499 phone, the most expensive phone that anyone had yet sold. The traditional market research relied on historical precedent, so it missed an inflection point occurring right then in 2004 when mobiles shifted from being utilitarian devices to fashion accessories. Last week we conducted a mini poll to see how many of you have skunkworks teams at work. It was developed by a small group within Motorola, with strong support from CEO Ed Zander and CMO Geoffrey Frost. alone. Not yet.
  • SPIN SUCKS  |  THURSDAY, SEPTEMBER 9, 2010
    [Marketing] Focus Strategically On the New Social Tools | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 09 2010 Focus Strategically On the New Social Tools By Gini Dietrich | Email | Print | 12 Comments | It’s time for the Arment Dietrich Facebook question of the week! ’? How do you get them past image creation and messaging in the old idiom? Thanks!
  • ENGAGE  |  WEDNESDAY, MARCH 30, 2011
    [Marketing] What Being on the Radio Taught Me About Writing
    The producer at WTOP allowed me to go on the air as a favor to a marketing and PR colleague I worked with. E verything I learned about writing I learned on the radio. All right, that’s not entirely true. But I’ve learned a lot. My first stint on Washington, D.C.’s radio juggernaut WTOP (“traffic and weather on the eights”) was nine years ago. was asked to speak about upcoming weekend events—at least four or five of them—in Washington. was supposed to be an authority and offer a breezy, assuring discourse about the city. radio audience. Ten minutes before my live spot, I met the producer.
  • KIKOLANI  |  MONDAY, NOVEMBER 21, 2011
    [Marketing] Buffer Review – My Favorite Time Saving Twitter Tool
    Get More from Twitter – Twitter Marketing eBook Review. As I recently mentioned in my BlogWorld recap , I met Leo Widrich , one of the guys behind the Buffer App for Twitter sharing. Now as many of you might know, I’m a huge fan of HootSuite for my Twitter management needs. For the longest time, I have heard people raving about Buffer, but I figured I didn’t need another app to schedule tweets since I could already schedule tweets in HootSuite. What I didn’t realize is how much simpler Buffer really is. Let me demonstrate. from Buffer for writing this post.
  • WISDOM LONDON  |  TUESDAY, MAY 4, 2010
    [Marketing] Social media strategy: What really matters « Wisdom London
    HOWEVER: if you know you want to be a thought leader, or become closer to your target audience, or learn about a new market you can do it here.  Kate Spiers is director and founder of Wisdom London She opines, shares, occasionally shows off and never flirts @wisdomlondon Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on May 4, 2010 at 9:37 pm and is filed under social media , wisdom with tags brand awareness , Loch Ness monster , marketing strategy , ROMI , social media , social media strategy , thought leader. So let’s be pragmatic.
  • WISDOM LONDON  |  SUNDAY, AUGUST 8, 2010
    [Marketing] From “mass” to “micro”: When to take online offline
    Follow Kate on Twitter.but feel free to mail me , call me or buy me a coffee too Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on August 8, 2010 at 6:43 pm and is filed under social media , wisdom with tags blog , Facebook , marketing , offline , online , online engagement , relationship marketing , social media strategy , twitter , wisdom london. But is online engagement enough?  And, if we’re honest, are we sometimes hiding behind it just a little bit? It’s an interesting dichotomy.  If you sense a meeting of minds, let it flow.
  • SOSHABLE  |  WEDNESDAY, AUGUST 21, 2013
    [Marketing] Google Says Google+ Doesn’t Influence Rankings
    It’s one of the most hotly debated issues in all of search engine optimization and digital marketing right now. 'Does Google+ influence search rankings to any noticeable degree? lot of people, experts included, are claiming that not only does Google+ have an affect on rankings, it is one of the most important ranking factors going. Other people, also experts included, are saying that it makes no appreciable difference. Who’s right? Who’s wrong? Let’s take a look at the newest opinion to hit the scene, one that carries a lot of weight. Did you read the title?
  • SOCIALNOMICS  |  WEDNESDAY, JULY 23, 2014
    [Marketing] 7 Tricks for Successful Social Media Branding
    If you’re a marketing professional, you probably know who your brand’s target audience is. Your social media page should match all of your other marketing materials. It’s every social media marketer’s dream to have an engaged and talkative audience. Once this dream comes true, though, many marketers fail to keep the communication going. Perhaps the most important thing to remember is that no marketing campaign is going to be perfect from the beginning. 'An essential part of branding a business is developing and maintaining an online presence. Photo by Geralt.
  • GAURAVONOMICS  |  FRIDAY, NOVEMBER 5, 2010
    [Marketing] When You Want to Change the World, a Lifetime is Short-Term
    If you liked this post, you might also like: The Ultimate List of Meetups, Events and Conferences for Marketers, Entrepreneurs and Activists in Asia Low-Tech Real-Life Social Networking Game at NEN E-Leader Workshop Disruptive Skills, Gifts and IdeaSlivers The IdeaSliver Manifesto How to Build a Social Network Based on a Single Feature Mail Today on Why the Internet is the Perfect Hunting Ground for Entrepreneurs. At the recent Startup Fair organized by the IMT Ghaziabad Entrepreneurship Cell , I moderated a panel on the importance of vision for entrepreneurs. Share this on del.icio.us.
  • PROBLOGGER  |  SATURDAY, APRIL 9, 2011
    [Marketing] 3 Ways to Use Twitter Favorites
    This guest post is by Ryan Barton of The Smart Marketing Blog. is more telling than any marketing copy. It’s no secret—social media is the digital form of testimonials and word-of-mouth marketing. I’ll trust my followers’ opinions about a product exponentially more than I would an integrated marketing campaign for the same. But I’ve also had followers favorite some marketing advice they thought was valuable, or a link to one of my latest blog posts they wanted to reread at a later time. Others favorite a tweet they find funny.
  • LAUREL PAPWORTH  |  TUESDAY, AUGUST 3, 2010
    [Marketing] Election 2010: GetUp Tony Abbott Mashup
    Training: Social Media Marketing Campaign course (15). After the last election, all the government websites were wiped. That’s how it works. You get a new government and a new archive of information. I’m not sure why they do that? So we can’t quote past history maybe? Only now, we have the long tail of comments: Interesting move – Having women say Tony’s words back to him. What do you think? Gratuitious hot guy. Please spell out I.R.O.N.Y before going all politically correct on me. Ah but it could be so much more. Or respond to your tweet? Lemme know? Web 2.0
  • JUGNOO  |  FRIDAY, AUGUST 16, 2013
    [Marketing] PinLeague Serves Up Great Pinterest Data
    Pin League was started by a development team that was looking for answers for their own site: “We began using Pinterest in early 2011 as a solution for our own marketing purposes while building BridesView.com. ” Marketers can target pinners who are interested in similar content, sharing new content and being active in the community, and who influence others. 'Pinterest Web Analytics are only available to companies with a verified web site, and they aren’t very comprehensive. PinLeague has shown up to fill in the gaps. For more information click here.
  • JEFF KORHAN  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Marketing] I Agree with Mark Zuckerberg - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « SAY What? Main | Customer Driven SEO Leads You to Their Favorites » September 22, 2010 I Agree with Mark Zuckerberg When it comes to how social works - especially in regards to social marketing for your small business, Facebook CEO is proving once again that he is taking the long view. Social marketing is much the same.   This is the nature of relationships, and consequently the nature of social marketing for your small business.
  • SPIN SUCKS  |  THURSDAY, FEBRUARY 23, 2012
    [Marketing] Social Media and the Solution to Your Problems
    The one-way nature of traditional marketing means our messaging is a reflection of who we are. Today’s guest post is written by Ken Mueller. My wife is trying to kill me. She just read this book, French Women Don’t Get Fat , and apparently one of the reasons French women don’t get fat is because they drink a lot of water. OK, they do a lot of other things as well, but my wife’s big takeaway was: Drink a lot of water. As a result, I feel like every time I turn around, there she is, handing me a glass of water. Got a cold? Drink more water. Got a headache? Drink more water.
  • FEVER BEE  |  THURSDAY, MARCH 22, 2012
    [Marketing] Why You Shouldn't Launch A Community
      You can use Google, press release distribution websites, or the search function of marketing publication/trade websites. Here is a simple task, search for the phrase launches an online community.  Within a few minutes you should see a number of organizations that have announced the launch of a community. The majority will look at little like this.    With so much literature available on the internet about developing communities, there is no excuse for this. This community has fallen victim to big launch syndrome. What a waste.   This is a mistake.
  • JUGNOO  |  THURSDAY, JANUARY 12, 2012
    [Marketing] Is Being Hyper-Connected Making Us More Disconnected?
    originally appeared on Jugnoo Social CRM and Social Marketing Blog - making your business social under a Creative Commons license. ? Phone > Email > Text > MMS > Blogging > Facebook > Video > Twitter > Google+: that’s a quick and dirty look at the basic evolution of our communication channels over the past few years. We’ve grown faster, smarter, more technologically savvy, and more efficient with the tools and services we use to communicate with one another in this digital era. Are we not spending enough time away from technology? Enjoy this post?
  • WEB METRICS GURU  |  THURSDAY, NOVEMBER 18, 2010
    [Marketing] Alterian Alchemy launches
    Just found out today Alterian launched a new consolidated marketing and analytics platform dubbed Alterian Alchemy.   And in another way, what Alterian is doing with Alchemy sounds a lot like SalesForce Chatter.    In any case, I see it as important that marketers want a consolidated solution that lets them listen across each channel (twitter, facebook, email, etc) and then respond via an Alchemy module (and all the modules talk to each other – at least, we should assume they do since Alchemy is a framework). A webinar took place today (I missed it) that explained Alchemy.
  • WAXING UNLYRICAL  |  WEDNESDAY, DECEMBER 7, 2011
    [Marketing] My Wake Up Call
    He has worked in communications and PR for 25 years, and specializes in social media, consumer marketing, product launches, corporate and internal communications, b2b and entertainment. Guest post by Martin Waxman. remember a time not too long ago when I knew how to do my job really well.  I’d get up in the morning, scour the media and go to work, confident  that when a client would call, I could help them out. knew what worked by doing; that is, based on success. And (mostly) they were. Like many people who follow this model, my mantra became, “Because that’s the way we do things.”
  • MICRO PERSUASION  |  MONDAY, JULY 12, 2010
    [Marketing] Conversation of the Day: Is Blogging a Step Backward? - The Steve.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 12 Jul 2009 Conversation of the Day: Is Blogging a Step Backward? Akiva : "I keep thinking that I need to get back to blogging but then I think of how it seems like a step backward from what Im doing here. Is the only difference really a personal domain and the ability to have longer posts? Great thread on Friendfeed.
  • NOWSOURCING  |  FRIDAY, JULY 19, 2013
    [Marketing] This Week in Infographics #69: Books, College and Clutter
    Then we look at content marketing. Content marketing has proven to be a great way to engage and interact with potential consumers. How Do You Measure Content Marketing? 'This week we start off by taking a look at the real value of college, which isn’t just a piece of paper. Some of your best moments can occur during your college years, and this infographic takes a look at what else you get out of college besides just a degree. Next, we take a look at 50 of the best books for parents. This infographic looks at how it should be used and measured. Blog Featured
  • NOWSOURCING  |  MONDAY, JUNE 6, 2011
    [Marketing] Battle of the Clouds
    Amazon Cloud Drive was first to market when it was released last March.  Source. Source. Source. Apple made a slew of announcements today at their Worldwide Developers Conference in San Francisco.  Perhaps most expected was the release of iCloud, their cloud computing service.  It allows syncing of just about everything you may store on your multiple devices: apps, email, calendars, contacts, documents, books, photos, and music.  It does this with little effort from the user, following Apple’s “it just works” motto.  Google offers the same type of service with a few differences.  Source.
  • TWIST IMAGE  |  TUESDAY, MARCH 29, 2011
    [Marketing] The Art And Innovation Of Listening
    For almost a decade, many digital marketing professionals (myself included) have been banging the drum of monitoring online spaces to better understand how your products are positioned. On April 7th and 8th, the company will be hosting an event in Boston titled Social 2011 - their first-ever user conference that features marketing professionals from companies like Dell , PepsiCo , the American Red Cross and hundreds more. digital marketing. It's never been easier to hear what your consumers are saying about you behind your back. Social 2011. brand. brand reputation. google.
  • KIKOLANI  |  FRIDAY, DECEMBER 2, 2011
    [Marketing] Fetching Friday – Resources Mashup & Finding Oregon
    Ways To Use Slideshare To Get More Blog Traffic – It seems that Slideshare has gone and done the impossible – turned the powerpoint deck into a content marketing darling. 119 Free Internet Marketing Tools to Grow YOUR Online Business or Blog – Like free stuff? Search Engine Marketing vs. Social Media Marketing: The Showdown – The benefits of search over social, vice versa, and why you should invest in both. The Resources Mashup. Blogging / Writing. What are you creating? Business / Making Money Online. Here are 8 ways to create file back ups.
  • KIKOLANI  |  THURSDAY, DECEMBER 13, 2012
    [Marketing] How To Build an Awesome Video Trailer For Your Blog
    In addition to their entertainment factor, trailers are killer marketing tools. If you’re a marketer, you know that people don’t make decisions based on logic. Let’s dive into the step-by-step “trailer creation formula,” starting with… Step 1: Refine Your Marketing Message. Personally, I don’t focus too much on social media ( email marketing is where it’s at ), but it’s important to start creating awareness of your project as soon as possible. Email Marketing. This is a guest post by Logan Marshall. Sweet.
  • VIPER CHILL  |  THURSDAY, OCTOBER 4, 2012
    [Marketing] OptinSkin Update: 96 Hours Until Our Launch Price Disappears
    This isn’t a post based on any marketing tactics or insights I have to share with you, so I’m going to keep it fairly brief, since I know you’re all busy. At this stage we don’t mind if our customer growth slows, since we have a number of products we would love to get onto the market. This coming from an email marketing pro. After Sunday, we’ll be raising the price of OptinSkin from $47 to $67. That’s pretty much 96 hours from now (and dropping) until the launch price disappears. Excited to use #optinskin. Thanks. Love it my man!
  • VIPER CHILL  |  TUESDAY, MARCH 30, 2010
    [Marketing] Buying & Selling Websites for Profit: An In-Depth Guide
    The reason for this is that usually there is a large marketing campaign prepared for when these products launch and many affiliates send emails to their lists. Before you do put a site up on the market try to find other ways it can be run if it is originally growing simply because of the work you put in. Home What the F ? Cloud Living Say "Hi!" genuinely feel that the internet is one of the best places to invest your money and get a great ROI if you know what you’re doing. Those who want to invest in websites browse for and purchase the types of sites they want. Cheers!
  • VIPER CHILL  |  MONDAY, FEBRUARY 14, 2011
    [Marketing] Radical Transparency: Welcome to ViperChill v2
    The other day I sent out this tweet: My friend Pat replied with: Before I wrote the tweet I was reminded how far I, him, and other ethical marketing bloggers out there have to go in order to help change the perceptions of this industry. This person will be handling my emails (don’t worry Cloud Living customers, I’ll still be receiving yours), dealing with any customer issues besides marketing questions, and interacting online as a part of this brand. So, when I have an announcement to make, you should know that I’m going to have some very big things to say.
  • SPIN SUCKS  |  FRIDAY, MARCH 9, 2012
    [Marketing] Gin and Topics: Strawberry Pie and a Gun Leaving People Speechless
    My Marketing in the Round co-author, Geoff Livingston , writes a compelling blog post about how Google is hoping to compete with Facebook and others…by putting people on the street. I really thought yesterday was Friday. got up to write Gin and Topics and got halfway through before I realized it was only Thursday. What a disappointment! But that’s OK. Friday is here now. Only one thing…it’s daylight savings this weekend. So you’re going to lose an hour. Try not to be too grouchy about it. And…for all of you at SxSW? I’m officially envious.
  • WEB METRICS GURU  |  SUNDAY, JUNE 27, 2010
    [Marketing] Web Journal – Weekend Developments – Cookie Values
    As Scoble points out, it is helpful to location app users if they can tell if their friends are still at a location, and determining how long users spend in businesses can have a significant impact of location-based marketing. To end this post – Marketing Pilgrim talks about Cup of Joe: Those Who Can’t Blog, Make Infographics such a. Timeline of Marketing Channels. A couple of things cropped up over the last day including a New U.S. Federal Policy on Web Measurement and Customization that I heard about from the Web Analytics Message Board on Yahoo! History BitTorrent.
  • TREY PENNINGTON  |  WEDNESDAY, DECEMBER 16, 2009
    [Marketing] Three Focal Points to Help You Keep Your Nerve When Times are Tough
    Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ Three Focal Points to Help You Keep Your Nerve When Times are Tough by trey on December 16, 2009 The crumpled dollar bill in my hand was my last. Literally my very last dollar. As a small business owner and a father of six, being down to the last dollar was something well past scary. Too many business are facing scary economic times. made it through that time the same way we’ll make it through this time: by thinking through three focal points. survived them.
  • CONVINCE & CONVERT  |  MONDAY, SEPTEMBER 20, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    “Twitter users talking about marketing and brands far exceeds the usage on the other social networks,&# said Tom Webster , the VP of Strategy & Marketing at Edison (and the study author), when I interviewed him for this post. link] [link] Debbie Schultz Twitter is more popular for brand awareness with users, thus more valuable for marketing when used correctly. I'm not even a big fan of twitter (for personal uses) but for marketing purposes, I think it's a great and powerful tool. 42% learn about products and services via Twitter. population).
  • CONVINCE & CONVERT  |  THURSDAY, JANUARY 23, 2014
    [Marketing] 5 Creative Examples of Selfies as Social Media Content
    Creative Examples of Selfies as Social Media Content is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'Whether you love or hate ‘em, there’s no doubting that 2013 was a big year for the selfie. From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. But, why should social media users have all the selfie fun? The quick and simple answer is – they shouldn’t! Selfies are not just a fun trend – they can also inspire. MuseumSelfie Day.
  • WHAT SPINKS THINKS  |  WEDNESDAY, NOVEMBER 24, 2010
    [Marketing] Biz Book Review: Predictably Irrational by Dan Ariely
    Business and marketing is all about understanding people. I decided I was going to buy this book before I even knew it existed. I randomly sat in for Dan Ariely’s talk at the last SXSW because the title looked interesting. He was the best speaker I saw at SXSW. Ariely focuses on “Behavioral Economics&#. He performs studies with actual people to analyze how we make our decisions. Through his studies, he’s found that we all make irrational decisions every day in a very predictable manner. Everything from why “FREE!&#
  • LOUIS GRAY  |  WEDNESDAY, FEBRUARY 9, 2011
    [Marketing] Echo Prepares World for Migration to a Web of Streams
    The company hopes to also offer a custom application store that enables partners to connect hours of effort to dollars through showcasing their apps on the market. The foundation of the Web is moving from one of unchanging static pages to continually updated streams fed by external services. Gone is the time when publishing an article or a site was the final step in creating content. Instead, this can often signify the beginning of the content's life, as it is shared, retweeted, liked, commented on, and further distributed. The conversations, traffic flow and revenues have moved on."
  • WEB METRICS GURU  |  SATURDAY, APRIL 21, 2012
    [Marketing] Social Media Analytics Summit 2012 San Francisco #smas12 and Web Journal April 15th -21st
    Semphonic continues to innovate with the a new framework for digital marketing – check out Gary Angel’s post. Spoke at the Social Media Analytics Summit earlier this week in San Francisco; the conference was packed and pretty good, most people I spoke with were happy with the content.  My presentations from April 16th evening session and April 17th morning session are downloadable PDF files, in case anyone wants to view them, and both were well received.   It was also great seeing Gary Angel for dinner (Semphonic) again and meeting Pete Mannix from Venuelabs. 
  • SOCIALNOMICS  |  TUESDAY, AUGUST 6, 2013
    [Marketing] 10 Operations to Get Multichannel Success
    'Marketing research provides that multichannel consumers are able to contribute three to five times more sales as compared to a single channel consumer and this brought about that growth of the multichannel success in the retail industry. Consumers are now giving high preferences on multichannel business and with this changing consumer mandate, retail marketers find the need to take a step ahead towards getting into a multichannel approach in online marketing in order to address this evolving demands of the consumers. 1.       Use digital technology to expand your business.
  • JACOB MORGAN  |  SATURDAY, NOVEMBER 28, 2009
    [Marketing] What I'm Thankful for on Thanksgiving
    Anders Online Marketing I am working with marketing in Denmark and is searching for inspiration in the digital world. Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER What I’m Thankful for on Thanksgiving View Comments November 28th, 2009 Yes I know my Thanksgiving post is up a bit later than all the others but I figured you already had a chance to read all the other “what I’m thankful for posts&# so I decided to mix it up a bit.  My business partner Connie Chan who is one of the most amazing people on this planet.
  • DREW'S MARKETING MINUTE  |  SATURDAY, DECEMBER 4, 2010
    [Marketing] 2011 trends (post 3 of 4)
    Question re: trend #7:   This trend is acknowledging the rising importance of what is now being called P2P (person to person) marketing.  But as consumers grow both more frugal and more skeptical -- finding influencers like the Twin-sumers and Social-lites will become even more vital to our marketing efforts. Emerging Generosity:  This trend is about brands and wealthy individuals from emerging markets (especially China) who will increasingly be expected to give, donate, care and sympathize, as opposed to just sell and take. Read parts 1 and 2 ).
  • GREG VERDINO  |  TUESDAY, AUGUST 21, 2012
    [Marketing] Every Expert Should Become a Beginner
    Some of you reading this may be marketing experts or — heaven forbid — social media experts. Others may be marketing novices with deep expertise in technology, engineering, analytics, manufacturing, accounting, law, medicine, or just about any other profession or business competency. And as someone with a 20+ year track record in marketing strategy, I can sometimes forget that the concepts, approaches and processes that seem obvious to me might be totally alien to an executive who hasn’t spent a career thinking about the nuances of building brands.
  • CONVERSTATIONS  |  THURSDAY, FEBRUARY 20, 2014
    [Marketing] 17 Most Suggested Tools and Accounts for Small Business
    It’s now the standard and market leader in building web sites (with or without blogs). Newsletters and Email Marketing. 'Many small business owners work from wherever they are sitting or standing at any given moment. Recently, we shared our 29.5 Most Suggested Mobile Apps to Small Business Owners  for those in constant motion. The The tools and accounts shared here are for those stationary works areas – the desktops at home and work. Ideally, they will sync up to your mobile apps to make work seamless across devices. Domain Names and Hosting. Content Curation.
  • MYRLAND MARKETING  |  TUESDAY, OCTOBER 12, 2010
    [Marketing] We Must Practice
    Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense WE MUST PRACTICE by Nancy Myrland on October 12, 2010 Image via Wikipedia Think of something you’re really good at, such as golf, public speaking, court reporting, environmental law, you name it. If we want to be great marketers and strategists for our clients, which I do, then we must practice. Isn’t it a great feeling to know you were born with, or developed, these skills? Face it, you’re pretty good!
  • TWITIP  |  WEDNESDAY, APRIL 14, 2010
    [Marketing] Twitter Takes Control Over Client Apps – Good or Bad?
    For us regular Twitter users this could mean one thing: Twitter is killing the competition in the client apps market and when the competition is dead we will not get any new exciting features in Twitter clients as often as we do now. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Annie Lane Real-time web specialist and technology junkie. Twitter Takes Control Over Client Apps – Good or Bad? What could it mean for an average Twitter user? He Twitter API will still be open.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 27, 2014
    [Marketing] Tips on Getting the C-Suite Involved in Blogging
    Marketing Tips Social Marketing heath brothers how to get your boss to blog made to stick tips on getting your boss to blog 'The folks at the top got there, for the most part, because they know the industry and your customer base. Unfortunately, as they move up the corporate ladder, they spend less and less time with the customer and what’s really on their mind. An interesting book Made to Stick  by the Heath brothers talks about the “ knowledge curse ” of the C-S.  The key with blogging is giving people valuable info that can help them do their job.
  • SOCIALNOMICS  |  MONDAY, OCTOBER 29, 2012
    [Marketing] 5 Tips on Facebook Global Pages for Global Brands
    Combined Insights - We marketers all realize how important and invaluable measuring is in order to optimize our strategies. Facebook gone Global or should we say local? Global brands can now reach a  larger audience  with these pages in the Facebook users’ own language. Great for brands and consumers. Here’s why: 1. Go local – Although targeting is available now for Facebook posts, it is a nice luxury to be able to have a whole page targeted to a particular area rather than just posts. Unfortunately small business are unable to do so (just yet). for me). Questions?
  • SOCIAL WAYNE  |  SUNDAY, SEPTEMBER 5, 2010
    [Marketing] Samsung Galaxy Tab commercial makes iPad owners drool. Battle of the tablet commercials
    Note I didn’t’ say it was an iPad Killer as I don’t believe any future tablet will be an iPad killer as the iPad has way to much of a market share along with the thousands of apps via Apple’s App store. Samsung recognizes the tremendous growth potential in this newly created market and we believe that the Samsung GALAXY Tab brings a unique and open proposition to market. The Samsung GALAXY Tab is pushing the market in new directions and Samsung believes this is only the beginning of its innovations as pioneers in smart media devices.”. The iPad is here to stay.
  • FEVER BEE  |  THURSDAY, DECEMBER 13, 2012
    [Marketing] What Should Paid Community Managers Know, Have, and Be Able To Do
    Community management is a complicated topic that spans technology, data, marketing, and a range of social sciences. It pains me that most community-related discussion can be boiled down to:  1)   Be nice to members. 2)   Don’t lie to members. 3)   Remove the bad stuff. When we dwell too much upon the softer side, we do no favours to our profession, our communities, nor our own personal development. About 1/3 rd of the people reading this are passionate hobbyists building communities in their spare time.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, FEBRUARY 17, 2011
    [Marketing] More Updates Means More Traffic | Small Business Mavericks
    That data isn’t included in this study, but I’d hazard to make that guess because small business owners who own their own domain names are likely business owners who have a better understanding of search marketing. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? » More Updates Means More Traffic An interesting study by SiteKreator has confirmed what I’ve been telling you for more than two years now. times per month. Surprised?
  • KIKOLANI  |  MONDAY, JANUARY 21, 2013
    [Marketing] 5 Blogging Tips to Give Your Readers What They Want
    This is one of the biggest factors in attracting people in your target market. This is a guest post by Matt Powers. successful blogger not only knows how to draw traffic to their site, they know how to keep their readers coming back time and time again. This requires a deep understanding of your target audience including their day-to-day concerns, their interests, how their problems can be solved, and much more. It sounds like a lot but there are some clear steps to help you achieve this more easily. In time, by staying consistent, it will become like second nature to you. Related Posts.
  • TWIST IMAGE  |  FRIDAY, OCTOBER 26, 2012
    [Marketing] The Way We Talk About Business
    The iPad had been outselling desktop computers since the launch of iPad 2, Amazon , Google , Samsung and others have been aggressive to enter the tablet market. Last week at the Consumer Electronics Association CEO Summit , many senior executives from Sony , Panasonic and VOXX expressed their bullish outlook for the tablet market. After three years of the iPad being in market, was it saturated? The public market is pushing too hard for everything to be better, sell more and do more that it did last quarter. That the tablet market is now mature? Better? Faster?
  • TWIST IMAGE  |  SATURDAY, JANUARY 29, 2011
    [Marketing] Find Your Vision And Creativity
    Forget that fact that Alex was one of the guy's behind one of the most exciting advertising agencies of all time ( Crispin Porter + Bogusky ), and forget the fact that many in the marketing community (myself included) consider him one of the smartest creative minds our industry has ever seen. marketing community. I want to be Alex Bogusky. and you should too. while back, Alex decided to leave it all behind and look for something else. He also now hosts his own online show, and this week's episode is called, Unlocking Your Personal Vision. This should inspire you. alex bogusky.
  • CONVINCE & CONVERT  |  MONDAY, MAY 5, 2014
    [Marketing] 7 Ingredients for Employee Social Advocacy
    'A few weeks ago, I presented a breakout session at Social Media Marketing World. put together an all-new presentation about employee social media advocacy, which I have excerpted below. Employees are a key to social media success because they: 1. Genuinely love your brand (hopefully) 2. Are trusted far more than the company 3. Are not filtered by social networks the same way that corporate messages are Thus, employee social media advocacy gives you Authenticity, Trustworthiness, and Reach. But, getting there isn’t a snap. That would be a gross oversimplification.
  • VIPER CHILL  |  WEDNESDAY, MARCH 21, 2012
    [Marketing] Revealed: Behind the Scenes of My Premium Product Launch
    There’s a much bigger market we can help, and a ton of additions that we’re working on to make it even better. The next step now is to continue to make those changes, and then focus more on the marketing side of things. As you would probably expect, the last few weeks of my life since launching OptinSkin have been absolutely crazy. can’t remember a time when I’ve spent so much of my day with my head in my inbox, dealing with customers. That I could spend my days working on a creative project of my choice and then finally get to show it to the world.
  • SOSHABLE  |  FRIDAY, MARCH 11, 2011
    [Marketing] Chrysler Social Media: Who They Should Hire Next
    The unfortunate mistake made Thursday that cost New Media Strategies their contract with Chrysler should be viewed as an opportunity to make a tremendous step forward in their social media marketing. We are proud to be ranked at the top of Google for the term “Automotive Social Media&# but as you look up and down the list, there simply aren’t very many suitable options who can handle the corporate level of social media marketing while still understanding the ins and outs of the automotive industry. However, now is the time for Chrysler to get exciting. Buzzfeed?
  • KIKOLANI  |  THURSDAY, MAY 26, 2011
    [Marketing] Fetching Friday – Resources Mashup & Animal Crackers
    Blog marketing strategy – 7 steps to making your content successful with social media and search engines. Making Money Online / Marketing / Online Business. Coyote and the secrets of genius – affiliate marketing lessons that you can learn from the coyote! This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week.
  • FEVER BEE  |  THURSDAY, DECEMBER 8, 2011
    [Marketing] The Evolution Of A Big Community Launch
    It quickly became another short-term marketing effort. In August 2008, Dell launched Digital Nomads. community for people that work from anywhere. It was widely hailed as brilliant. It was a perfect fit for their lattitude range of laptops. It gained coverage in numerous publications both online and offline. number of A-List bloggers were involved;  John Jantsch , Chris Brogan , Shel Holtz , Hugh Macleod , Andy Sernovitz  etc. In October, activity remained high. It was getting coverage. Content was produced on a regular basis. People were joining and participating. 
  • DIVA MARKETING BLOG  |  TUESDAY, JANUARY 12, 2010
    [Marketing] Social Media Follow The (Candy) Dots
    Toss of a pink boa to Nancy Chorpenning , who inspired the title of my presentation on social media marketing for NAWBO Atlanta (National Association of Women Business Owners), and was an always awesome support as we developed this session. However, to succeed in social media all organizations must create a plan that integrates social media into their master marketing plan. We felt "Follow The Dots" would be good way to frame the flow from strategy to tactics. however. as is sometimes the case one dot led to something slightly different. c a n d y dots ran through my mind.
  • WEBBIQUITY SMM  |  MONDAY, SEPTEMBER 13, 2010
    [Marketing] Proper Care and Feeding of a Blog
    There are certain over-inflated egos in the worlds of SEO and online marketing who are very poor at this. My daughter is hooked on those pet rescue shows on Animal Planet. What I’ve learned from my more occasional viewing is that despite the many joys of pet ownership, not everyone is cut out for it. By the same token, despite the many benefits of a business blog , not everyone should rush into it. Here are seven tips for a healthy blog and a happy blogger. Post regularly. healthy blog thrives on fresh content, at least once per week, more often if possible. Maintain your blog.
  • SPIN SUCKS  |  FRIDAY, MAY 13, 2011
    [Marketing] #FollowFriday: Lisa Gerber
    She left stability and control in exchange for working in the gray and the hopes of being part of something that will change the perception of the PR and marketing industries for good. This is not my typical #FollowFriday. Typically, Typically, as many of you know, I recommend only bloggers and authors, with the intent of introducing you to new voices and helping them increase their networks. But today, though most of you likely already know her, I want to delve further into our chief content officer, Lisa Gerber (aka the face behind Spin Sucks on Twitter). She said, “I’ll do it.”.
  • KIKOLANI  |  FRIDAY, NOVEMBER 4, 2011
    [Marketing] Fetching Friday – Resources Mashup & A Lot of Gear
    The Best Way For Freelance Writers to Hold Themselves Accountable – Freelance writers need accountability to stick to their marketing and writing goals. Ways to Improve Conversion Rates on Your Holiday Ecommerce Pages – Give your marketing a kick in the pants for holiday season, with 5 simple ways you can boost your ecommerce conversions. The Most Important Small Business Video Marketing Tip You’ll Ever Receive – There are many small business video marketing tips to be learned, but there is one that affects more businesses than any other, and that’s a failure.
  • DREW'S MARKETING MINUTE  |  FRIDAY, MARCH 23, 2012
    [Marketing] The path is never straight
    Victoria writes:   I am so interested in marketing but don’t really understand the best path into the business. We talked some more and finally he said, “have you ever considered advertising or marketing?” Marketing was the combination of all the things I loved. The relationships mattered a great deal to me and I will always look back at that job/agency as my real education on how to be a good marketing professional. I was just wondering if you could tell me a bit about your story and how you got to where you are today.  . I was too much of a fixer.
  • KIKOLANI  |  FRIDAY, AUGUST 20, 2010
    [Marketing] Fetching Friday – Resources Mashup and a Little Something Personal
    Market research for link building – how to find people to get links from in your industry. Mailing Lists / Making Money Online / Online Marketing. ways a marketer can hurt their reputation – if you want to make sales of your own products or someone else’s, you will want to avoid these reputation mistakes. Need to know local search marketing terms – what you need to know when setting your site up on local search and review sites. Email and social media : the horse goes in front – why social media should be integrated with email marketing.
  • MINDJUMPERS  |  FRIDAY, AUGUST 26, 2011
    [Marketing] Reflections on Brand Advocates & Social Influence
    Whether we’re talking about social media and marketing blogs, fashion blogs or something third, we’re seeing an increase in the amount of people blogging. Tweet When we’re talking about a business managing a social media presence – or several for that matter, we’re beginning to hear more about brand advocates. But who are they – and why are these people so important to your business? Here, I will try to make some reflections on the subject. Brand advocates = trusted people. First of all, brand advocates are people supporting and having favourable perceptions of your brand.
  • MINDJUMPERS  |  FRIDAY, JANUARY 14, 2011
    [Marketing] Changing Trends in Social Media Can Influence Your Business Model (part II)
    Making an Integrated Marketing Communication Effort. Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. She is trying to help people connect – and you can connect with her on Twitter @nabanita_roy. In my previous post, I have given an overview of the changing trends in social media. This post explains the process of changing trends and how it actually influences business model. Take a look: Social networking: Connect, Share, Engage. Twitter, Facebook are a must for business sites. sites.
  • DIVA MARKETING BLOG  |  SUNDAY, DECEMBER 15, 2013
    [Marketing] Diva Marketing Blog - Untitled Article
    'This is the 5th year of  Diva Marketing''s Holiday For Small Nonprofits Series. . During December we invite nonprofits into Diva to tell their stories in their own very special way. It''s our hope that you might find a new NPO that touches your heart.   . In between shopping, wrapping and checking your list twice, we invite you to take a breath and enjoy a few from the heart stories. . At the center of this season''s inspiration for joy, is of course, the children. Our story teller is founder  Leslie Rubin. The  ISDD (Innovative Solutions for Disadvantage and Disability)  Story.
  • IMAGINE YOUR REALITY  |  WEDNESDAY, MARCH 26, 2014
    [Marketing] Plan your Business by Design instead of Reaction
    In my experience, a good business plan accounts for more than just marketing or sales. 'One of the pieces of advice I give my clients is that it’s important to plan your business by design instead of by reaction. You can’t really plan a business by reaction, because you are reacting to something, which controls the actions of your business because you’ve been forced to react. business run on reaction staggers from crisis to crisis, putting out fires, but not putting together a design or structure that will enable them to move past the crisis. Blog business
  • SPIN SUCKS  |  MONDAY, JANUARY 17, 2011
    [Marketing] Living with the Pregnant Widow
    Um…thanks, that’s kind of you, but no, I don’t need another book, article, blog post, case study or tweet to help me understand that marketing, advertising, PR, and everything else associated with it has been revolutionized by social media in recent years. Les McKeown is president and CEO of Predictable Success and occasional champion when playing Gini Dietrich in Words with Friends. Hello, I’m your client. Nice to meet you. get it. Despite the unflattering little stories I see you tell each other about us clients, I’m not a complete doofus. What do I want?
  • DIVA MARKETING BLOG  |  SUNDAY, DECEMBER 5, 2010
    [Marketing] Stories From Smaller Nonprofits: RE Children's Project
    In the spirit of the season, during the month of December, Diva Marketing opens its virtual doors to tell the stories of smaller nonprofits.Through out the month you'll learn about organizations you may not have heard of. but each one will will touch your heart. . This series is inspired by Laura King Edwards who launched Taylor's Tale, on behalf and in honor of her little sister, to raise awareness for Batten disease. As Laura says,  "Nothing should stand in the way of a dream."  Through these posts perhaps we'll create a little magic that will help people get closer to their dream.
  • NOWSOURCING  |  SUNDAY, JUNE 22, 2014
    [Marketing] Facebook Starts To Get More Tougher & Mercenary With Their Ad Revenue Model
    This means that if a company does not have the marketing budget to strike out on their own, then Facebook is effectively holding that company – and the company’s future – hostage. Either pay Facebook what they are demanding, or leave the site and try to market on their own. Suddenly I have to come up with a marketing budget to tell my 56 fans everything my dog does? But companies looking to aggressively market a product may like the bigger, more prominent ad space. 'It seems that the good days are over at Facebook. You fell for it!”
  • WAXING UNLYRICAL  |  FRIDAY, MAY 27, 2011
    [Marketing] The Brand View When Looking For a PR Pro
    have a client – a gourmet dessert brand – that considers me its Director of Marketing. Or me, the professional marketer? marketer or salesperson wants to see you have the strategy as well as the vision. This is Part 1 of a two-post series. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. For your frame of reference, I’m based in upstate New York and my client is in Los Angeles.). After we chose one, it did not go very well. Guess what? Is location important? Ask me.
  • SMTHREE  |  FRIDAY, SEPTEMBER 24, 2010
    [Marketing] Social Media: Facebook posting
    Vitrue, a social media marketing company, has released a white paper called ‘The Anatomy of a Facebook Post’  According to their data the answer is: Friday morning. When is the best time to post content on your Facebook page for maximum effect? It depends on who you ask. Friday is a more effective day than either Saturday or Sunday. And, posting before noon is is 65% more engaging than posting afternoon. According to their analysis, the percentage difference between Fridays and the weekend is huge. Yet, if you look at the chart Tuesday seems as important as Friday. Friday?
  • CONVINCE & CONVERT  |  SATURDAY, DECEMBER 21, 2013
    [Marketing] The Virtuous Circle of Mentorship and Its Impact on Your Career
    My first boss when I worked in corporate marketing? Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. The Virtuous Circle of Mentorship and Its Impact on Your Career is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'My friend Marcus Sheridan wrote a very forthright blog post (as is his custom) recently called “ 8 People That Dramatically Impacted My Life in 2013.” simply can’t thank Jay enough for the person he is. Awesome.
  • KIKOLANI  |  FRIDAY, MAY 11, 2012
    [Marketing] Fetching Friday – Resources Mashup & Supermoon 2012
    Your Blog, Your Rules – Why Marketing Should Always Begin at Home – Don’t rely solely on social platforms for housing your content. Read the benefits of having your own blog and using social media to market it. 26 Tips for Success With Location-Based Marketing – What’s SoLoMo? How can you improve your location-based marketing? Discover more about optimization for local businesses and mobile marketing campaigns. This is the difference between a highly profitable website and a failed marketing initiative. The Resources Mashup.
  • PAMORAMA  |  FRIDAY, JANUARY 22, 2010
    [Marketing] 4 Social Media Trends for Business in 2010
    pamorama marketing, life, social media Home About Bookshelf Links Contact 4 Social Media Trends for Business in 2010 by Pam Dyer on January 22, 2010 Share StumbleUpon, Twitter, FriendFeed, Facebook, Digg, Xing… The list keeps growing as social media becomes intertwined in the daily lives of brands and consumers. This presentation was given by Jeremiah Owyang of Altimeter Group at an event hosted by Silicon Valley American Marketing Association. We’re in the midst of a fundamental shift in communication. Live the 80% rule. This is a movement: get your company ready.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, JULY 8, 2013
    [Marketing] Start Controlling Your Own Data
    The problem is others, primarily marketers, are using our data for their benefit and now it is time we learn to use it to our benefit. To that we can add all the data doctors collect about us when we go in for checkups, all the data that cell phone companies and retailers gather about us and sell or share with other big companies or third parties in the online marketing business. 'We have all turned into a data factory whether we realize it or not. Every time you land a web page you produce data. Use your credit card, you produce data. Use your mobile device, you produce data.
  • STAY N' ALIVE  |  TUESDAY, OCTOBER 30, 2012
    [Marketing] Selling Developers Was Easy. Windows 8's Big Challenge Will be Selling Press
    The Press just aren't converted yet, and despite Microsoft's new focus on marketing as Steve Ballmer committed to today, they have some work to do. If Microsoft is going to have a stronger marketing focus, they should really start with the Press. Most of these "surfaces" are running OS X. When it comes to technology, I love going to developer conferences to meet people, see the people building the platforms I'm studying, and overall understand the best ways to integrate technology for the people I work with on a day-to-day basis. was surrounded by Macs! Myself included. saw iPads.
  • KIKOLANI  |  MONDAY, JULY 23, 2012
    [Marketing] Premium WordPress Themes – What Do People Buy & Why
    If you’re in the market for a new WordPress theme, be sure to check out my post on Thesis vs. Genesis. Last year, I wrote a huge comparison post on Thesis vs Genesis from DIYThemes and StudioPress. It’s been almost a year, and I thought I would share some stats of what people decided to buy after reading the post. Here are the results. Number of Clicks. Here, you can see that the number of clicks to the StudioPress (Genesis) website is almost equal to the number of clicks to the DIYThemes (Thesis) website from both the post and the buttons on the sidebar. Number of Sales.
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