THE RELATIONSHIP ECONOMY | FRIDAY, JULY 16, 2010
[Marketing] Social Side Roads or Highways?
It is changing how people interact with markets. Slick marketing and tactical attempts to get the audiences attention are side roads not long term highways. Those who do extraordinary things change the game for those that don’t. Changing the game for others means you do something which changes the rules of the game before those following the old rules know it. Apple changed the game for mobile device manufacturers and for mobile users. Apple is now attempting to change the game for “laptops with the IPad. Google changed the game for internet search engine utility.
GEOFF LIVINGSTON | WEDNESDAY, MAY 4, 2011
[Marketing] Network Solutions Matches $1000 in NextGen Tech Women Donations
Educating women to succeed in this market needs to happen! Zoetica’s Julie Pippert and Kami Huyse. With just two days left in the NextGen Tech Women fundraiser , the team of Danny Brown , Allyson Kapin , Julie Pippert , Kami Huyse and yours truly has raised more than $2,200. All proceeds are going to the National Center for Women In Technology’s 2011 and their Award for Aspirations in Computing , which recognizes young women in high-school for their computing- related achievements and interests. Blogger Lisa Barone explains why this is not every woman’s attitude.
JACOB MORGAN | WEDNESDAY, JANUARY 6, 2010
[Marketing] Should Social CRM be Automated?
workflow integration, drip marketing, scripted calls (sales and support). social media marketing Integrated marketing communication efforts are designed to create a good image for a firm, one that is consistent. Backfire because what you're describing is marketing 1.0 So, if your trying to solve customers problems, provide technical support or customer service, as opposed to marketing, then you will need to cast a broader net. Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Should Social CRM be Automated?
SOSHABLE | MONDAY, JULY 15, 2013
[Marketing] Are There Fake Users on Social Media?
Barracuda Finds Booming Market For Fake Social Network Accounts. Fake Twitter-follower market is growing, getting ever cheaper. Market for Fake Social Network Accounts Still Booming. Study: Fake Twitter Follower Market Is Still Thriving Thanks To New Spam Tactics. 'It seems as if now a day everyone throughout the world has some type of social media account. Facebook. Twitter. MySpace. You name it. Grandmas to young kids now know how to browse through these different sites. But how do we know that the person behind the profile is real? Related articles.
WRITTENT BLOG | SUNDAY, APRIL 27, 2014
[Marketing] 25 + Writing Tools a Freelance Writer Can’t Live Without
The post 25 + Writing Tools a Freelance Writer Can’t Live Without appeared first on Inbound & Content Marketing Hub. 'The benefits of being an online freelance writer are undeniable. No 9-5, no daily commute, and no pittance of a salary. As a freelancer, you get to control your professional life, working your own hours from anywhere in the world and determining your income. Not to mention you don’t have to answer to a pesky boss about every little thing you do. Freelancing does come with some drawbacks, though, like job instability, unreliable clients, and plenty of legwork.
ENGAGE | FRIDAY, JULY 15, 2011
[Marketing] What Has Your Blog Done For Me Lately?
These bloggers may even ask you to sign up for their once a month newsletter or updates and then send handfuls of spam emails your way weekly with marketing promotions. Y ou probably fell in love with a blog once. You subscribed to the RSS feed, liked it on Facebook, and followed it on Twitter so you never missed an update or witty remark from your editorial superhero. Maybe you met through a friend or maybe you stumbled upon it (literally or figuratively). Regardless, you fell in love and you’ve kept coming back ever since. But recently, you’ve started questioning your relationship.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Marketing] PKM and the Organization - Pollard
Customers, outside the corporate firewalls and disinclined to participate in technology initiatives designed for the suppliers needs rather than theirs (as most e-newsletters, e-rooms and Extranets are), continue to interact, information-wise, with suppliers the same way they always have -- receive (and usually turf) the marketing mail, put in their orders and rely on their relationship manager to decipher the former and process the latter effectively. Dave Pollards environmental philosophy, creative works, business papers and essays. September 2006. Aug Oct. MADE IN CANADA. together.
CONVINCE & CONVERT | WEDNESDAY, MARCH 13, 2013
[Marketing] 4 Tools to Help Build a Social Media Analytics Report
In some circles, social media marketers still get a bum wrap for not being able to prove how their work impacts the bottom line. He also runs a digital agency called Teach to Fish Digital where he provides insights on search, social media, email marketing, and analytics. Tools to Help Build a Social Media Analytics Report is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Despite an abundance of overwhelming evidence to the contrary, many business leaders still view social media as a “nice to have” but not a necessity.
SPIN SUCKS | FRIDAY, JUNE 10, 2011
[Marketing] Gin and Topics: The Magnited States of America
There are a couple of videos I thought were hilarious, along with protecting yourself on Facebook, being happy, and integrating gaming into your marketing programs. How-To: Start Marketing on SCVNGR. Want to incorporate gaming into your marketing program? Did everyone see Google yesterday? In honor of Les Paul’s birthday, they created a little guitar that you can actually play. And, due to popular demand, they’re keeping it there for another day. Freaking. If you haven’t had a chance, head over there and cut yourself a little song. Bike Lanes. Oh Facebook.
BILL HARTZER | MONDAY, OCTOBER 24, 2011
[Marketing] Search Engine Optimization 101: Working Keywords into Your Web Pages
Recently, I posted a review of SEM Rush , a great search engine marketing tool that can help you with your keyword research. The keywords you use on your web pages should be influenced by who your niche market is. By conducting some research, you will be able to identify which keywords are the best for your particular niche market too. As you use this keyword research tool, though, it’s critical that you understand exactly how keywords themselves are a part of your overall search engine optimization plan for your website. Search Engine Optimization
IMAGINE YOUR REALITY | WEDNESDAY, JANUARY 15, 2014
[Marketing] How to draw on different perspectives to improve your business
Recently, for example, I’ve been working with a marketing coach, and one of the perspectives that he’s really brought into the equation is how important appearance is. 'I’ve been continuing to read the Necessity of Strangers which advocates for the importance of being open to working with people you don’t know, because of the fresh perspectives they bring to business. Different perspectives help you become more open-minded and entertain possibilities you wouldn’t be aware of otherwise. You lose your creativity and your sense of wonder. Blog Creativity
JACOB MORGAN | THURSDAY, JUNE 24, 2010
[Marketing] Who is the Social Customer?
think the biggest concern I have is that we run the risk of generalizing and assuming about the 'social customer' just like we have in previous marketing efforts. Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Who is the Social Customer? View Comments June 24th, 2010 You might have heard that Social CRM is all around developing strategies around the “social customer. But, what exactly is a social customer and what do brands need to know about interacting with her? Here’s what we covered from a high level.
ENGAGE | TUESDAY, OCTOBER 8, 2013
[Marketing] Why Hope is Not a Content Strategy: Success Requires Hard Work
Maybe that’s what our kindergarten teachers and psychologists tell us, but optimism in the world of content marketing is the quickest path to surefire disappointment and oftentimes failure. Though the circumstances are drastically different (read: running a content marketing program is absolutely nothing like surviving a P.O.W. But when they don’t, we question ourselves, we question our ideas, and we question the entire idea of content marketing in the first place. I hope people like this.”. Hopefully , it’ll get picked up by the linkerati.”. will do the trick.”.
WRITTENT BLOG | TUESDAY, APRIL 16, 2013
[Marketing] 7 Steps to Creating Titles that Work
Nearly all writers and marketers struggle with writing great titles at some point in their careers. speak directly to the target market. Content Marketing Institute explains the importance of keywords and using the right words. 'Do you struggle at creating titles and headings that capture attention and compel visitors to keep reading? The kind of powerful titles and subject lines that draw readers in like moths to the flame and keep them coming back for more? You’re not alone. So if writing a compelling title is hard for you, don’t sweat it. Even the pros take their time.
GET SOCIAL PR | TUESDAY, MAY 15, 2012
[Marketing] Three Tips To Build Clout and Klout at the Same Time
” (The shit he refers to is social media marketing). One of my colleagues and I had a discussion not long ago. We turned to the other and teased each other about our Klout score. Mine was lower than her’s, and that was surprising. But the conversation quickly moved from office teasing to a more serious conversation about clout with a “C” and Klout with a “K”, which is a numeric measure of online influence. Clout Basics Explained. ” You can read more of her thoughts here. Klout Basics Explained. And, perhaps I do. Honor people. Make people SMILE.
GET SOCIAL PR | WEDNESDAY, MARCH 2, 2011
[Marketing] 10 Sure-Fire Ways to Make Headlines
Shit for reporters is SPAM, stories that have no relevance to their beat, marketing stuff that promotes your business, the “look-at-me-I’m-special news release. Earning media coverage in local newspapers and weekly business journals is one strategy owners of small businesses should use to engage the community they serve. However, getting a coveted story in a newspaper takes a little finesse. With the right media relations and public relations campaign strategy, your can connect with your community better and grow your business. This is simply the nature of the game.
SOCIAL WAYNE | MONDAY, SEPTEMBER 13, 2010
[Marketing] Join me for #GEOChat live from Gowalla’s HQ in Austin, TX, Tuesday at 2pm. Have your LBS questions ready.
EST and the response has been great so far with various individuals from marketing agencies, media outlets, and location-based services participating. Original graphic by Jess3 ! few weeks ago I launched #GEOChat a weekly location-based twitter hashtag conversation about all things location. GEOChat is just one out of three location-based twitter hashtag chats. There’s @4sqchat and LBSChat that take place on Monday and Thursday night at 9:00 P.M. EST. #GEOChat takes place every Tuesday at 2:00 P.M. How can you participate? Be ready tomorrow at 2:00 P.M.
TWIST IMAGE | WEDNESDAY, AUGUST 1, 2012
[Marketing] And You Will Know Us By The Trail Of Content
The classic line that if you want to please everyone, you wind up pleasing no one is somewhat true in this day and age of content marketing as well. Content is not about marketing. content marketing. What's your endgame? You won't be surprised to know that so few brands actually have an answer to that one, specific, question. Without an answer to that question, you wind up getting the type of branded content that we're all being inundated with, day in and day out. It seems like a never-ending slew of silly questions, random polls and worse. Nothing more. It's vanilla.
SPIN SUCKS | THURSDAY, FEBRUARY 17, 2011
[Marketing] Three Paradigm Shifts to Get More from Your Facebook Fan Page
When you look at Facebook from that lens, us marketing and PR business folks need to change how we look at using our Pages to connect our companies and clients to the world of human Facebook users. Nate Rigg s works with mid-sized & large organizations to help them adopt and use social media communication tools, and build social media offerings designed to serve their clients. All in all you’re just another brick in the wall.” – Pink Floyd. First, the classic song is essentially a rally cry against conforming to the status quo. Maybe you’ve heard of it? Simple. We’re stuck!
VIPER CHILL | FRIDAY, MAY 20, 2011
[Marketing] Project Warehouse: A (Personal) ViperChill Update
I’ve been absent because I’ve been working on a number of non-marketing things I can’t really get into, but in my spare time I’ve managed to create something I think you’ll love: Cloud Blueprint , a 100% free video course on how I plan to Make Money Online in the future. This article is mostly just a personal update, and thus doesn’t contain any actionable, marketing advice. In fact, I recommend that advanced marketers start on the last video , to get a true taste of what the course is about. My Thinking Behind CloudBlueprint. ViperChil
KIKOLANI | WEDNESDAY, MARCH 16, 2011
[Marketing] How to Increase Your Retweets, Twitter Followers & Klout
Get More from Twitter – Twitter Marketing eBook Review. If you own a blog, I want you to do the following three things for me right now, prior to reading this post. Go to one of your blog posts. Find the button on your blog post page that allows users to retweet your posts. Click on that button. If any of the following four things happened… You couldn’t find your retweet button because you don’t have one. The message sent only had a URL link to your post. The message sent had the full URL link to your post. Why Are Missing or Bad Retweet Buttons a Problem?
JEFF KORHAN | FRIDAY, JUNE 4, 2010
[Marketing] Double Dutch IS Foursquare for Conventions and Events - Jeff Korhan
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Why You Should Trust the Social Networks | Main | Why Small Business Trends Matter » June 03, 2010 Double Dutch IS Foursquare for Conventions and Events A few months ago I wondered if location-based (LB) platforms like Foursquare could be used to maximize engagement at conventions and other events. If this sounds a little outside of the box, keep in mind that this is social media marketing. It turns out I was not alone. They travel.
ARI HERZOG | MONDAY, SEPTEMBER 2, 2013
[Marketing] Why Content Wins
AriHerzog is a digital marketing and government professional seeking a position in community affairs. 'It is suggested that email messages be constrained at the risk of losing you: Limiting yourself to five sentences forces you to think in a concise manner, helping you stay focused and save time. Shorter emails also allow the recipient to make a quick decision on what action to take, increasing the likelihood that you’ll receive a reply. Yes and no. There is a value to short and simple. Such as this sentence. Writing is not an exercise in excision, it’s a journey into sound.
ARI HERZOG | FRIDAY, MARCH 4, 2011
[Marketing] Working It
am working the only way I know how to work by networking, marketing, and selling other people and their products in the hope that someone will look at me differently and sell me in return. Rafting photo by Jordan. Answering my call to action earlier this week, David Bennett stung me with his response. Ari] seems like he wants to get on in life and he is a city councillor – but he spends time on this social media stuff – almost like he is working on a thesis or something. I’m not working on a thesis. But I know why David writes that. am not working at an organization.
SOCIALFISH | TUESDAY, FEBRUARY 11, 2014
[Marketing] BYOA for Newbies
The almost limitless number of apps on the market opens a lot of potential for associations, but if not managed correctly, the movement could lead to mayhem, as the Huffington Post reports. 'Guest post for the SocialFish by Dean Cope. ——– Now that BYOD or ‘Bring Your Own Device’ policies are becoming more mainstream in the modern business world, the BYOA or ‘Bring Your Own App’ trend is the next big thing. While the BYO motives are beneficial to many workplace processes, there are still risks that business owners have to deal with. Work and Home.
SOCIALFISH | SATURDAY, FEBRUARY 1, 2014
[Marketing] Crazy Fundraising Events To Raise Money For Charity
Related Posts 5 Rules for Your Social Voice During A Crisis Engaging Through YouTube – Charity Inspiration Multichannel Marketing For Nonprofits 3 Facts About Fundraising on Social Media It’s that time of year again- the DoGooder Awards are back! 'Periodically, we like to give the floor to an association or nonprofit who requests it. This guest post is by Shirin from Leukaemia Lymphoma Research. Did I succeed? Yes indeed, and for those who wish to know just how I did it, read on. The method is simple. Helping Blood Cancer With A World Record. How fabulous is that?
LOUIS GRAY | WEDNESDAY, FEBRUARY 9, 2011
[Marketing] Why We Brought my6sense to Twitter.com via Chrome
Disclosure: I am Vice President of Marketing at my6sense. This morning, as you might have seen from one of the many places that covered the launch , my6sense took its first step beyond the world of mobile , bringing tweets ordered by personal relevance to Twitter.com , in the form of a Chrome Web browser extension. The idea, of course, is to take on the challenge of finding excellent content in your real-time streams and bringing it to the top. More signal and less noise. So something is needed. Even Twitter says " Our Challenge Is Relevance ". We agree and we're hoping to help.
JEFF ESPOSITO | TUESDAY, MARCH 20, 2012
[Marketing] Are you ready for Social TV?
After some back and forth, he noted that he hoped to change my mind and that he would send me a copy of his book (co-authored by Stacey Shepatin ), Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (Amazon Affiliate Link) when it came out. You are in marketing. This post contains video, please click here if you are having trouble viewing. couple of months back, I was in a discussion over my head on social television with some folks. You are looking for tie ins for your advertising program. You are a tech geek.
IT'S JOSIP NOT JOSEPH | THURSDAY, APRIL 29, 2010
[Marketing] Work Experience vs. Capability: A Gen-Y Problem
Give up my unique ideas, marketing strategies and keep my conversations to myself… I had you going there, at least for a second. Home It’s Josip Archives Let’s Talk The Word on the Web Work Experience vs. Capability: A Gen-Y Problem Written on April 29, 2010 by Josip Petrusa 0 Comments Tweet Share Save Since 2008, we’ve all seen and experienced the consequences of the economic meltdown that occurred. In one form or another, it has had some effect on our lives. Although I won’t be going through all the characteristics of the “crisis”, I will be talking about employment.
IT'S JOSIP NOT JOSEPH | TUESDAY, MAY 4, 2010
[Marketing] The Price “Is” Right: Reinventing The Product Lifecycle
by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 These notions have become dominate cycles that we follow. Unported License.
IMAGINE YOUR REALITY | THURSDAY, SEPTEMBER 16, 2010
[Marketing] Why I got rid of my e-newsletter
Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Why I got rid of my e-newsletter Posted September 16th, 2010 by admin and filed in Social Media , business Tags: E-newsletters , emarketing , marketing , Social Media , Taylor Ellwood View Comments I recently got rid of my e-newsletter, as a result of deciding that continuing to use it seemed to be more about ritual and less about actually doing something productive for my business. Share [link] Andrea Waltz Great comments, I tend to agree with you!!
IMAGINE YOUR REALITY | TUESDAY, SEPTEMBER 21, 2010
[Marketing] Time and social media for businesses
In other words, instead of devoting an hour a day to their social media marketing, businesses are fitting it in when and where they can sneak a moment of time. Setting an hour aside each day isn’t unrealistic if business owners are committed to making social media part of their marketing efforts. Making time to be on social media sites, and having a targeted plan of action will make your social media marketing successful. This is an understandable objection, especially when you consider the learning curve time associated with the technology of social media.
SOCIALNOMICS | THURSDAY, SEPTEMBER 25, 2014
[Marketing] Benefits of Social Media
This would be in regards to the diverse ways in which businesses can tap the power of social media in order to upsurge their sales, directly reach their target audience or consumers, and minimize their marketing costs. Social commerce, social search, online word of mouth, mobile apps, as well as the influence of peer-groups are jointly making the traditional marketing strategies archaic. 'Logically, every entrepreneur or any other business/economics minded person across the globe would develop the urge to know and/or understand the impacts of social media on humans’ daily lives.
ONLINE COMMUNITY STRATEGIST | SATURDAY, SEPTEMBER 19, 2009
[Marketing] Are Facebook accounts being hacked for $100? « Online Community.
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Are Facebook accounts being hacked for $100? September 19, 2009 in facebook | Tags: facebook , hacking , online fraud , social media According to a recent news release, PandaLabs has Uncovered a hacking service that promises clients access to any Facebook account for $100. The creators of the service, based in the Ukraine, confirm the cost and say the fee is payable through Western Union. Here is the release: GLENDALE, Calif.,
ONLINE COMMUNITY STRATEGIST | THURSDAY, AUGUST 12, 2010
[Marketing] The Museum of Modern Art embraces UGC with new iPhone app « Online.
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed The Museum of Modern Art embraces UGC with new iPhone app August 12, 2010 in UGC , mobile apps , user generated content | Tags: UGC , user generated content , iphone app , Museum of Modern Art , mobile , MoMa The news here for most people is probably that the Museum of Modern Art has launched a free iPhone app, giving users access to it’s huge collection of modern and contemporary art and a slew of other tools. Smart. del.icio.us
IMAGINE YOUR REALITY | THURSDAY, JUNE 27, 2013
[Marketing] Business Notes – June 2013
I’ve done it before, but never for projects I could do myself and I find myself feeling pleased because it’s saving me time and also helping me put a marketing tool into place. I’ve been putting into place some of the marketing tools that have been missing up to now. '6-3-13 At a conference I attended over the weekend, one of the speakers displayed arrogance instead of confidence. He was brilliant and had lots of good ideas, but he insulted his audience and at times didn’t have it altogether. 6-6-13 The last couple of days have been interesting.
ENGAGE | WEDNESDAY, MARCH 9, 2011
[Marketing] 3 Web Design Tools for Non-Web Designers Who Need to Explain Design Ideas
But working in the realm of content marketing means I sometimes need to sketch, share, and explain design ideas to my colleagues in a format more coherent than scribbles on a napkin. I couldn’t draw you a 6-inch straight line if you gave me a ruler, a pencil, and a 5-inch head start. Seriously, design is not my forte. Just ask anyone who has ever tried to copy off my papers in high school. My doodles are terrible and cast doubt on my ability to perform basic motor functions. Scribble on Screenshots Before You Send Them A tool to help you pull this off: Markup.io Markup.io
SPIN SUCKS | FRIDAY, JUNE 22, 2012
[Marketing] #FollowFriday: Paul Roberts
What I found most interesting is he comments that in training clients, the bullet points on the slides won’t change, but the conversation around why you should blog, what it entails, why the commitment is necessary, and how it’s not just about writing, but you also have to market it has changed. I have a friend, who I met in the comments here and then continued getting to know via the various social networks, named Paul Roberts. Paul, if you don’t know him, is a fellow communications professional. He also, until very recently, was an avid blogger. What do you say, Paul?
SPIN SUCKS | TUESDAY, JUNE 21, 2011
[Marketing] Dear Blogger, You’re Taking Yourself Too Seriously
Michael Schechter is the digital marketing director for Honora Pearls , a monthly columnist for JCK Magazine, and the founder of Gen-Next Jewelers. Today’s guest post is written by Michael Schechter. Over there! Dear blogger, we need to talk. Sit down for a second, ’cause I really want you to hear what I am saying. You are taking yourself too seriously. No, don’t argue. Take a moment. Think about what I’m saying here. Sure you take the work seriously, and that’s great. Sure, you have a blog that gets people’s attention and you’ve earned it.
SPIN SUCKS | MONDAY, NOVEMBER 8, 2010
[Marketing] How to Piss-Off Your Customers without Really Trying
With all of the talk about fancy new strategies and tactics for marketing and customer relationships, too many businesses are forgetting that little personal details show that you are willing to go the extra mile. Guest post by Carol Roth , author of the Unsolicited Business Advice blog and The Entrepreneur Equation. After a recent stay in Vegas ( for business, of course… ), on the night before check out, I received a letter on my nightstand. walked over to the full-sized, high-quality parchment and read the first few words: “Dear Valued Guest”. You need to show me.
THE WAY OF THE WEB | FRIDAY, APRIL 1, 2011
[Marketing] Musical serendipity in a digital world….
Mainly because there’s already an overwhelming amount of tech and marketing stuff to read, plus a huge surplus of books recommended by bloggers and friends. Only recently I discovered a very professional and respectable journalist I’ve known for years happens to have an obsession with Scandinavian Death Metal, whilst one chat with a marketing agency descended into an hour of the merits of hair metal. I’ll wait here while you go and read it. 'The Record Shop' courtesy Nicoze on Flickr (CC Licence). So how does musical serendipity work without record shops?
WEB METRICS GURU | FRIDAY, AUGUST 17, 2012
[Marketing] Hosting & Speaking @Netbase Social Smarts on Sept 19th, 2012
NetBase: 5 Reasons Why Marketing Needs #Analytics – check out the next webinar in our Social Smarts Series w/ @webmetricsguru [link]. Honored to be the guest next month at Netbase Social Smarts series, where I will speak on the integration of Social Media Analytics and Web Analytics. Here’s a link with my mug shot on it! am always surprised, a bit like a dear staring at car headlights, seeing my own image on promotion for what is sure to be a very well attended session. Sounds like, soon it’ll be my face I’ll be seeing. Web Analytics NetBase social smarts
SOCIALNOMICS | MONDAY, OCTOBER 8, 2012
[Marketing] How To Handle Negative Feedback On Your Blog
Blogging and social media have changed the ways of marketing for companies because of their ease, outreach and the fact they’re budget friendly. However, with great new marketing ways come new marketing downfalls. Before blogging and social media were created, if a fan, reader, visitor or customer had a negative comment to make they picked up the telephone, emailed or even wrote a letter. And that’s even if they had the time to do so. Now disgruntled fans, readers, visitors and customers can rock your world in a matter of seconds with one simple public post on your page.
GEOFF LIVINGSTON | TUESDAY, APRIL 23, 2013
[Marketing] The Writing Wall
In the case of Marketing in the Round , there was no wall for my half of the book, but I had a really hard time getting started thanks to a flood that hit my house. 'Every long writing project has one: The wall. Research paper, novel, non fiction book, even a massive web site rewrite. They all have that moment when I want to run away. Believe me when I say this, the writing wall is worse than your average writer’s block. It’s a malaise. feel like I can’t go on, that the project will never get competed. look at the screen or paper empty inside, dreading the work.
DIVA MARKETING BLOG | FRIDAY, NOVEMBER 13, 2009
[Marketing] Social Media or Advertising Campaigns?
Blogwell, complements of Gaspedal, and Atlanta Interactive Marketing, sponsored by an alphabet soup of Atlanta marketing groups: AiMA, AMA, AAC, BMA, PMA. Just Thoughts for a Friday the 13th afternoon. Over the past few years I've asked hundreds of people what they thought social media meant. Duncan Wardle's, VP Global PR for Disney, response was typical of most. - " Creating dialog with consumers.". . Spent the last 2 days at social media events in Atlanta. The format for both was case studies which always makes for great learnings. Are they digital WOM? Does it matter?
WAXING UNLYRICAL | THURSDAY, DECEMBER 2, 2010
[Marketing] New Year's Resolutions for Job Seekers
Much of the job market is hidden, sometimes even unknown to HR. Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra!
WAXING UNLYRICAL | THURSDAY, DECEMBER 16, 2010
[Marketing] Talking The Social Media Walk
The Random Me blog post | Marketing, Public Relations and Social Media Blog | Atlanta, GA says: December 16, 2010 at 2:11 pm [.] Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Burke always, always keeps her promises! Stacy Lukasavitz wrote, “I used to subscribe to this school of thought adamantly, Shonali. Engage.
JEFF ESPOSITO | THURSDAY, APRIL 19, 2012
[Marketing] Women like Pinterest, measuring and Instagram
case for analytics: If you’re not measuring, you’re not marketing – this is a great read for anyone who likes to talk about measurement and why it is not important; also good read for small business owners and PR pros looking for reasons on the importance of measurement. Marketing strategy: be where others are not – Christopher Penn might be one of the smartest dudes out there in terms of digital marketing. Pepsi and Red Bull Talk Instagram Activations – with Facebook’s acquisition of Instagram, many marketers are now looking at the network as a new social channel.
GEOFF LIVINGSTON | TUESDAY, OCTOBER 9, 2012
[Marketing] Coping with the Klout Reality
Marketers and individuals will have to deal with social scoring in the form of Klout and its sister technologies. Image by cintamamat. As time progresses, technologies and alliances evolve. haven’t written about Klout outside of general discussions on social scoring for a good long while. There wasn’t much to say. agreed in principal with many of my colleagues and their continuing coverage about the broken nature of influence metrics. The business marketplace cannot help itself. have three reasons for coming to this conclusion. 1) Klout Integration into Bing. Image by StoryW.
SOCIALFISH | THURSDAY, AUGUST 21, 2014
[Marketing] Association Social Media: American Land Title Association
If budget and resources were no object, I’d really like to be able to focus more on SEO and direct marketing to both consumers and our members. 'In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media. . Who do you report to? . Live and learn.
STAY N' ALIVE | SATURDAY, APRIL 16, 2011
[Marketing] Here are 10 Utah Entrepreneurs You Need to Know
Brad's not just a marketer or typical community guy though. Every year vSpring Capital releases the Utah v|100 list, a list of 100 aspiring entrepreneurs and tech professionals who are likely to have success in the next 5 years within the technology industry. I've been on the list twice as a winner, and I've been nominated again this year. While this is a very humbling experience, I want to be sure others have the opportunity to also be on the list. decided this year I want to come up with and vote for 10 people that have never been on the list before. He is @allanca on Twitter.
WAXING UNLYRICAL | TUESDAY, DECEMBER 28, 2010
[Marketing] How Reading Fairy Tales Can Improve Public Relations
Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! actually have a bunch of them. Also Cinderella. Also Sleeping Beauty.
KIKOLANI | WEDNESDAY, NOVEMBER 21, 2012
[Marketing] 2012 Black Friday and Cyber Monday Deals for Bloggers
Without further ado, here are some great Black Friday and Cyber Monday deals for bloggers and online marketers for 2012. FBInfluence – Amy Porterfield, author of Facebook Marketing All-in-One for Dummies, is officially relaunching the Facebook Influence program at noon EST on Black Friday. Premise is the complete digital sales and marketing system for WordPress. What’s the best part about Black Friday and Cyber Monday online? Photo Credit: Black Friday vs. Cyber Monday Infographic by Exelate. This list will be updated as new deals are found, so stay tuned!
TWIST IMAGE | MONDAY, FEBRUARY 14, 2011
[Marketing] Why You Should Write A Book
If you follow the prescription that there are too many books about any particular topic out in the market and that there's not much more to say, your art will never fully be realized and the world quickly becomes a less creative space. These are places where my Blog and the marketing materials of Twist Image can never reach. marketing material. There are a lot of books that have already been written about Social Media. There's really not that much more to say. Those two sentences may sounds like a truism, but they are not. Do you understand the nuance? it's a compilation.
GAURAVONOMICS | WEDNESDAY, NOVEMBER 24, 2010
[Marketing] From Products to Purpose, Ads to Acts, Commercials to Communities
have a feeling that these ideas are approaching the tipping point and marketers from both the client-side and the agency-side are beginning to feel their gravitational pull. Mario Simon from Millward Brown Optimor says that “the brands that have created the largest connection with their audiences (and the largest values for their companies) are those that stand for true ideals, because true ideals directly tap into people’s quest for meaning.. Mario also argues that: 1 Brand ideals work for both big and small brands. Brand ideals can be individual, social or societal. Digg this!
SPIN SUCKS | MONDAY, FEBRUARY 13, 2012
[Marketing] Shift from a Tactical to a Strategic Approach
You also can subscribe for $50 per month, which means you can attend the webinar, download the video, have access to our past webinars, download eBooks, and check out brand new content on inbound marketing. Today’s guest video is by Deirdre Breakenridge. . There is a great deal of discussion lately about redefining public relations. The The shift in communication has changed the way we do our jobs. In fact, it has expanded our roles and is an exciting time for those of us who are able to adapt. It’s a waste of time.” The choice is yours.
SPIN SUCKS | FRIDAY, DECEMBER 30, 2011
[Marketing] 2011 Spin Sucks #FollowFriday Recommendations
Margie Clayman can be found on Twitter and blogging at Social Media, Marketing, & Musings. Woo hoo! It’s the last #FollowFriday of the year. Last week I listed the January through June #FollowFriday friends. Today I’m listing the July through December recommendations. Actually, I don’t know that Shrek started July off (though it would be easy for me to figure out). just divided the list in half so last week there were 22 and this week there were 21. That’s all the math there is to it, but it should divide pretty equally. With that nonsense, here they are.
LAUREL PAPWORTH | SUNDAY, AUGUST 28, 2011
[Marketing] Qantas Airways on Twitter and the Black Face criticism
My view is that there are deeper issues here -Qantas brand voice on social media is not their traditional marketing voice. Do online communities overreact? Qantas Airways published a photo of two fans with blacked out faces and wigs on, causing a controversy on Twitter, in spite of Radike Samo not minding at all. What would Virgin do? Staff should be backed on social media and the Community is NOT always right! received an email from a journalist at B&T asking for a quote on this situation below. background article BandT ). black face qantas airways twitter. VALUE SYSTEMS.
WRITTENT BLOG | TUESDAY, APRIL 2, 2013
[Marketing] 6 Tips on Creating Compelling Newsletter Titles
NewAge Marketing Agency Newsletter” vs. “Digital Marketing Guide”. Consider these examples: “Commission Nation Newsletter” vs. “Affiliate Marketers Guide to Wealth”. As with anything you write, the headline or title is the most important part. If it doesn’t do its job of convincing people to keep reading, what’s the point? powerful headline – whether an ad headline or newsletter title – successfully does a lot of things at once: creates interest. promises a benefit. boosts readership. increases click-through rate. Focus on your industry, not your company name. Trends.
LAUREL PAPWORTH | SUNDAY, APRIL 29, 2012
[Marketing] Social Media Training: 3 Day Intensive Advanced Class
Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. We look at transactional based APIs (selling on Facebook) to Freemium (free and plus premium tiers) and marketing intelligence. If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. SEE MORE on ABOUT PAGE. Please enquire.
JACOB MORGAN | FRIDAY, SEPTEMBER 30, 2011
[Marketing] Emergent Collaboration Vendor Review: Igloo Software
Every Friday I’m going to be reviewing a vendor in the emergent collaboration space and will provide an overview on that vendor which includes everything from leadership and vision to technology and market focus. Unfortunately I didn’t get a chance to actually speak with Dan but I did speak with Andrew Dixon the SVP of marketing and operations (which means he doesn’t sleep much). They mainly serve the mid-market and are strictly business-to-business. However, their marketing budgets are not as massive. Integration capabilities. Support. Pricing.
BRASS TACK THINKING | TUESDAY, SEPTEMBER 7, 2010
[Marketing] Why I'm Tired of #Fail
As marketers, we know that accurate feedback is worth its weight in gold, even if it’s negative. As marketers, we know that accurate feedback is worth its weight in gold, even if it’s negative. We have microscopic levels of patience that match the brevity of our status updates, making showpieces out of brands’ missteps, sometimes deserved and sometimes incredibly petty and reactionary. There are most certainly failures of customer service, product, and corporate responsibility that are egregious, and I’m not talking about those. Is It Just Us? This is true.
WWW.SOCIALMEDIAEXPLORER.COM | SUNDAY, OCTOBER 31, 2010
[Marketing] BuzzStream Next Must-Have Software For PR Professionals
May wasn’t certain about pricing because BuzzStream wants to get feedback from individuals and agencies to help determine a fair market value for the service. He is a leading thinker, educator, speaker and consultant in the world of social media marketing, public relations, digital marketing and communications. As a blog that we look to for best practices on social media marketing and blogger relations, it's particularly gratifying to read this on Social Media Explorer. additions that make it unbelievably useful. How it works is almost ridiculously simple.
GAURAVONOMICS | THURSDAY, AUGUST 5, 2010
[Marketing] Four Reasons Why Gamers Cheat: How to Design Social Games to.
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « New York Times Story on Delhi Traffic Police’s Big Brother Facebook Initiative From Design Thinking to Game Thinking » Four Reasons Why Gamers Cheat: How to Design Social Games to Optimize Cheating? Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again!
DREW'S MARKETING MINUTE | MONDAY, OCTOBER 31, 2011
[Marketing] Accept credit cards with 0% hassle!
wanted to share a solution that we’re using at McLellan Marketing Group with great success. Marketing tip #38: Beware of unintended consequences. Accept credit cards hassle free! Many small businesses struggle with the desire to accept credit cards but the hassle factor or the costs make it seem impossible. It’s called Square. Square is an app tied to your iPhone or Droid (or iPad ). When you sign up for the service, they’ll send you a credit card reader that fits into your smartphone. It really is that simple. if you enter the charges in manually.
WRITTENT BLOG | THURSDAY, MARCH 20, 2014
[Marketing] How to Write a Blog Post in 30 Minutes
However, learning to improve your efficiency can only make you a stronger content marketer. Keep in mind, this is only one process, but it’s a process I’ve refined over the past few years as a professional content marketer. The post How to Write a Blog Post in 30 Minutes appeared first on Inbound & Content Marketing Hub. 'Image credit: Flickr. What can you do in 30 minutes? You can lose yourself in an episode of your favorite half-hour show on Netflix. You can get distracted by Facebook and fall into a black hole of unproductiveness. Here we go! Before you start: 1.
TWIST IMAGE | SUNDAY, MAY 4, 2014
[Marketing] Networking Is Not Working
content marketing. digital marketing. marketing blogger. marketing podcast. 'Episode #408 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. have an aversion to those in wealth management. That being said, I have many friends in the space and I''m thankful for the professional help I have received to date from some very smart people. They would "work the room" and fling out business cards like ninja stars at any body in their way. Derek Coburn is a wealth management guy, but not "one of those guys."
SPIN SUCKS | MONDAY, FEBRUARY 28, 2011
[Marketing] Hiring a PR Firm and Hiring a Client
It is practically impossible for your public relations agency to be strategic about communicating a coherent corporate story if they haven’t been exposed to senior-level executives, corporate marketing plans, relevant research findings and the like. Fink is vice president/general manager of HMA Public Relations , a full-service marketing communications and public relations agency based in Phoenix. Guest post by Abbie S. Fink , vice president/general manager of HMA Public Relations. Late last month, Gini Dietrich wrote about what to consider when hiring a public relations firm.
BLOG.2CREATEAWEBSITE.COM | TUESDAY, JANUARY 4, 2011
[Marketing] How to Become a Stellar Guest Blogger
Ann blogs on search marketing and social media. Reply Laura @ Learn affiliate marketing June 14, 2010 at 4:49 pm Follow on Twitter: @IMteacher Nice article, Ann! Laura @ Learn affiliate marketing´s last blog … Spreading the word: Guest posting contest at WAHumor.com! Marketing in 2010 is not merely about links. Therefore today’s marketing is more about brand building than anything else. Article marketing is unable to offer you brand exposure. In fact, it is turning into a mainstream tactic. Guest posting works best when done regularly.
KIKOLANI | FRIDAY, NOVEMBER 23, 2012
[Marketing] Fetching Friday – Resources Mashup, Black Friday & Cyber Monday Deals
FBInfluence – Amy Porterfield, author of Facebook Marketing All-in-One for Dummies, is officially relaunching the Facebook Influence program at noon EST on Black Friday. Premise is the complete digital sales and marketing system for WordPress. 18 Ways to Create Unique Content From Survey Results – Market surveys can be a rich source of unique, original content. Once you’ve decided Facebook is right for you as a freelancer, you’re ready to put together an action plan on how you’ll use it to promote your business and market your services. Courses. Ebooks.
CONVINCE & CONVERT | TUESDAY, DECEMBER 27, 2011
[Marketing] Why You’re Pissing Off Half Your Facebook Fans
The bigger gauntlet for marketers on Facebook is sociological. Within the findings is this frightening nugget: 51% of consumers expect the company to send them marketing messages after “liking” the brand on Facebook. 40% of consumers do not expect the company to send them marketing messages after “liking” the brand on Facebook. It’s been a long-standing tenet of email marketing that subscription rates increase when you supply a link to a sample email. (Happy Holidays! This is #4. Enjoy. – Jay). Downright Scary WTF? Special offers?
ENGAGE | TUESDAY, APRIL 3, 2012
[Marketing] Why Gawker is Writing Better Headlines Than the Rest of the Web
They’ve got the market cornered on attention. I t’s almost impossible not to click on a link to a Gawker article. It doesn’t matter if you see one on Twitter, your RSS reader or scrawled in Sharpie on the interior of a bathroom stall, it’s a moth-to-fire, trancelike pull. You could say it’s because they have the best content on the web (but 98% of #wjchat would probably disagree), or you could give credit where I think it’s due: to the headline. The headline is arguably the most important factor in visibility for your content online. Because they: 2.
SOCIALNOMICS | WEDNESDAY, MARCH 12, 2014
[Marketing] Insta-Brands: Instagram for Brands
Visual marketing is an invaluable tool for companies and there has been a recent surge of activity in this area, with brands making the most of image-based content strategies. This focus on marketing a brand’s personality, rather than its products, has led to a more indirect and creative approach from companies, which is perfectly suited to the Instagram platform. 'With 150 million active users contributing a staggering 1.2 billion Likes per day, Instagram is a social media tool that brands simply cannot afford to shun. great example of this comes from Burberry. Account. Topshop.
SPIN SUCKS | THURSDAY, JULY 8, 2010
[Marketing] Why Social Media Isn't Dying
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 08 2010 Why Social Media Isn’t Dying By Gini Dietrich | Email | Print | 13 Comments | Guest post by Jelena Woehr , community coordinator for Associated Content by Yahoo! “Social media as it is marketed and praised does not exist. say yes.
BLOG.OPENVIEWPARTNERS.COM | WEDNESDAY, APRIL 4, 2012
[Marketing] The Case for Content Curation
Sales & Marketing. How does it fit into a content marketing strategy , and how effective is it, really? But for marketers with time and resource constraints, and for companies that perhaps don’t have an effective content marketing strategy in place, content curation can be an easy and efficient way for them to dip their toe into the content marketing pool, and get in the habit of interacting with their customers in ways that are meaningful and rewarding — for both parties involved. Tagged in: content curation content marketing marketing strategy SEO.
SOCIALFISH | THURSDAY, MAY 16, 2013
[Marketing] Crowd Empowered Microfinance
Crowd wisdom provides insight viability of a business model, best practices, and market validation, assets which are non-quantifiable and are crucial for up and coming entrepreneurs in developing countries. 'Here’s a followup post by Dan Marom, after he shared some insights last week into his book about the Crowdfunding Revolution. . ———————— Below is a preview of a chapter I wrote on Crowd Empowered Microfinance in the book Microfinance in Developing Countries , edited by Jean-Paul Gueyie, Ronny Manos, and Jacob Yaron. As a Ph.D.
ENGAGING BRAND | FRIDAY, NOVEMBER 23, 2012
[Marketing] How Success if a Series of Listening Moments
New business ideas or the best business ideas forget about structure - the structure of the business and the market. need to let the product and service "live" and tell us the best way to make it, sell it and market it. Business is a network, a living network. The problem is how you keep the "living" part true in a world of short term decisions and functional responsibilities. So how do you keep creating business ideas breathing in a framework which is not built to provide oxygen to them? Because breakthrough thinking needs breakthrough approaches. the idea. the employees.
WISDOM LONDON | FRIDAY, OCTOBER 15, 2010
[Marketing] Brands in Action: The Big, Bad Re-brand
This included: Market overview, Delaney background and offerings, brand positioning, key messages and brand attributes and the core focus of the branding. We also created marketing assets, based on the brand lexicon and key messages we had established and the strong visual identity. Wisdom London Creative Communications is our world… « Brands in Action: Raising a family of brands Branding Glossary » Brands in Action: The Big, Bad Re-brand We’ve seen recently what can go wrong with a re-brand , on a pretty major scale. Here’s how we approached it: 1.
MINDJUMPERS | THURSDAY, AUGUST 12, 2010
[Marketing] 5 Quick Tips: Take Your Corporate Blog to the Next Level
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Tips for E-mail Marketing Deliverability An Interactive YouTube Adventure » 5 Quick Tips: Take Your Corporate Blog to the Next Level Posted by Tehneyat Waseem Aug 12th, 2010 Tweet We have previously been doing a series of blog posts focusing on blogging, giving away reasons of why to run a company blog and tips on how to start a blog , how to choose a blogging service and how to be a great blogger. Review content theme and editorial guidelines Have a clear goal and theme for your blog.
DANNY BROWN | SUNDAY, SEPTEMBER 12, 2010
[Marketing] Facebook Loves Porn, Hates Health Advice - Danny Brown
Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Facebook Loves Porn, Hates Health Advice September 12, 2010 14 voices share yours! Share 2 saves Yep, hands up, that’s a bit of a link-bait title. But I make no bones about it, after reading an article in the Toronto Star today on how Facebook is saying no to a testicular cancer ad by Toronto Public Health for being too “threatening. The ad in question is the one at the top of this post (or a version of it). Seems a great ad, no? Enjoy this post?
THE JORDAN RULES | MONDAY, OCTOBER 10, 2011
[Marketing] How The Automotive Industry Can Lead Digital Innovation
From traffic alerts, to law enforcement alerts, and from marketing alerts to alerts based on bio-sensor data; the potential of the CAR API is only limited by what we can imagine. Did anyone else else grow-up on stories about the old automotive pioneers? Stories about how every innovation pushed the industry forward. I'm not sure what happened, but let me outline a 5 point plan to re-energize the automotive industry. THE CAR API. Let's assume the constantly connected car is already here. We should have bidirectional communication between the cloud and any vehicle. TAP THE CROWD. Connect.
ARI HERZOG | FRIDAY, AUGUST 30, 2013
[Marketing] Be a Strawberry with Balsamic Vinaigrette
AriHerzog is a digital marketing and government professional seeking a position in community affairs. Strawberries! also enjoy summer nights with cucumber and tomato mixed with balsamic vinaigrette. But — strawberries, cucumbers, tomatoes, and balsamic in the same fork bite? never tried tossing them together until last week. With neither a recipe nor online research, I’d volunteered to bring a cucumber salad to a potluck dinner and I wondered how it would taste if the sweetness of strawberries swirled with the acid of tomatoes. The other dinner guests loved it! Musings
ARI HERZOG | FRIDAY, DECEMBER 31, 2010
[Marketing] Seeking Guest Authors for Weekly Series
Do you have a strategy or tip on social media marketing you’d like to share with other readers? Want to be featured with other guest authors ? If the answer is yes, consider writing for me. m looking for people to write about best practices in social media and how different tools can be used in new and innovative ways. Maybe you have your own blog and seek a new audience. Maybe you write a paper diary and would like to try your hand at a web blog post. Maybe you are skilled in something and want to share your expertise. Bloggers, writers, scribes, storytellers: I want you! Interested?
SOCIAL WAYNE | FRIDAY, OCTOBER 22, 2010
[Marketing] Why technology, startup, entrepreneur, social media conference organizers cannot fix the lack diversity problem at their events.
Blogworld markets itself as the world’s largest social media conference with over 3,000 attendees. Blogworld markets itself as the world’s largest [.]. Last week at this time I was in Las Vegas attending Blogworld Expo 2010. For Blogworld it was their fourth year and my second time attending. had a great time meeting new friends and catching up with old ones while learning a few tips here and there. Note, if you’re wondering about SXSW, SXSW is NOT a social media conference it’s an interactive tech conference with some social media sessions. waynesutton. photo by: amanichannel.
LOUIS GRAY | WEDNESDAY, SEPTEMBER 8, 2010
[Marketing] my6sense Extends Stream Personalization to Android
As evidenced by the solid press coverage and user feedback at the conclusion of day one on Android, my6sense is filling an important role in the expanding Android market, cutting through information overload, while at the same time, unifying the different streams of Facebook, Twitter, RSS and Google Buzz. Being in the marketing role doesn't mean I hold too much sway over the company roadmap and I can't do a lick of code, but be sure we're listening. Despite more than a decade's time in marketing roles for technology companies, I am not one who is keen on superlatives.
WEB METRICS GURU | SUNDAY, AUGUST 28, 2011
[Marketing] Habits & Familiar Locations / Haunts of Foursquare Check-ins
Not sure what the results of that attempt to use a social media clan to harness popularity did – but his book ranks very well on Amazon, esp in the Web Marketing Category. But I quickly gave up on the idea, not because I could not do it, it was simply my approach is different, I’m an analyst, not a marketer. I can get others to do marketing for me, but fundamentally, my work is with revealing truth, not spreading it. Been thinking about all the Geo-location data I’m collecting in Radian6 around 4SQ check-ins. million) then. But what is new?!
SOCIALNOMICS | THURSDAY, NOVEMBER 29, 2012
[Marketing] Distilling Your Brand in 5 Minutes or Less
marketer must be able to distill the brand’s story, including the problems it solves, the target market it services, and its value proposition, all in a way that is simple, clear, and compelling (and hopefully memorable). Marketers must be flexible enough to tell this story in a variety of formats depending on the channel used to convey the story (digital or otherwise). Our Social Marketing Hub is a complex software product with lots of moving parts so we used the more accessible concept of a scientific laboratory to help explain it. That something is storytelling.
SPIN SUCKS | WEDNESDAY, FEBRUARY 1, 2012
[Marketing] Seven Ways to Win Big with a Contest
Leverage data from the Shaw’s loyalty card: According to Malcolm Fauds, SVP of Marketing at Bzz Agent , “Companies are missing an opportunity to track permissioned data schemes in order to better target customer experiences.” Today’s guest post is written by Anne Weiskopf. . Shaw’s supermarkets (part of the SuperValu chain) launched a holiday giveaway in November worth more than $15 million in prizes and money saving offers across their 169 stores in five states. Match the marker to a spot on the Official Game Board and you are “playing the game.”. Yes, I became hooked.
SPIN SUCKS | MONDAY, AUGUST 15, 2011
[Marketing] Niches, Starfish, and Circles: The Potential of Google+
Everything from obscure music to old TV shows and books can now be found with relative ease, creating new markets for our niche interests. Today’s guest post is written by John Fitzgerald. The concept of Google+ Circles is not a revolutionary one. Many of us already use digital tools to segment our contacts and the information we share with them, including multiple email addresses, Twitter accounts, and Web sites. We share different content on LinkedIn than we do on Facebook or on Twitter. Google+ makes segmentation easier, but do we need it? The Long Tail, Niche Interests, and Circles.
TWIST IMAGE | WEDNESDAY, NOVEMBER 13, 2013
[Marketing] The Future Of Digital 2013
Under-utilizing the vast amounts of information, data and analytics that are available to make their marketing more effective. Not truly embracing the reality that creating utility as an engine of marketing is the future of advertising. context marketing. utilitarianism marketing. 'Business has changed. This was the pure sentiment of my second book, CTRL ALT Delete , which came out this past summer (and, if you''re so inclined, I would love for you to pick up a copy of it today ). Business has changed. The opportunities are massive and everywhere. amazon. google.
TWIST IMAGE | TUESDAY, NOVEMBER 22, 2011
[Marketing] Newsjacking Turns You Into The Expert
As news broke last week that Amazon started selling its long-awaited entry into the tablet (and iPad led) market ( Kindle Fire ), many eyes were raised, waiting to see what those who would get their fingers on it would think. Amidst the reviews, anticipation and excitement came a secondary story: best-selling business book, author, David Meerman Scott (author of The New Rules of Marketing & PR , Marketing Lessons from the Grateful Dead , World Wide Rave , Real-Time Marketing & PR , etc.) marketing lessons from the grateful dead. Newsjacking. right now.
DREW'S MARKETING MINUTE | WEDNESDAY, NOVEMBER 10, 2010
[Marketing] Are you asking the right questions?
I mentioned The Conference Board's Senior Marketing Executive Conference a few weeks ago. Interestingly, in the end, the strategy they came up with is that they used marketing dollars to put Whirlpool salespeople on the big box store floors. What marketing strategy could you employ to influence that behavior? Today, at the pre-conference workshop conducted by John Carroll, SVP at Synovate's Customer Experience group , the discussion revolved around tracking your customer's experience and tying the research data to changing behaviors. Stay tuned.
LOUIS GRAY | THURSDAY, DECEMBER 16, 2010
[Marketing] Flipboard CEO Mike McCue (@mmccue) Has An Amazing Day
It's pretty close to the 1-2 punch I pulled off with announcing the VP of Marketing role at my6sense on August 23rd and Braden being born on August 24th. You can download Flipboard from iTunes here ) Disclosure: I am VP of Marketing for my6sense , which theoretically can be seen as competition for some aspects of Flipboard and Ellerdale. One would think that being named to the board of directors of one of the hottest private companies on the Web on the same day they announced a raise of a rumored $200 million would be an incredible achievement in itself.
ENGAGE | FRIDAY, APRIL 4, 2014
[Marketing] 3 Tips for Using Google Keyword Planner
'Google Keyword Planner is a helpful tool for conducting research to drive an SEO campaign or content marketing strategy. As a search engine marketing professional, I’ve spent a lot of time using Keyword Planner. For example, a search of phrases related to “marketing agency” generates hundreds of results. By clicking on the blue text for a particular category (such as Agency Marketing Services ) you can quickly review of key phrases that closely match your needs These three tips can help make using the Google Keyword Planner easier and more effective. . results.
TREY PENNINGTON | SATURDAY, MARCH 6, 2010
[Marketing] TEDxGreenville, March 5, 2010
Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ TEDxGreenville, March 5, 2010 by trey on March 6, 2010 “Ideas worth sharing. You probably recognize the famous tagline of TED, the phenomenal annual meeting of super bright presenters. Hopefully you’re already a regular consumer of the free video content offered through TED and, if you’re an iPhone user, hopefully you’ve already downloaded the TED app (yep, there IS an app for that). Ready? That’s what Tim March did. Main Street, Ste.
GAURAVONOMICS | WEDNESDAY, AUGUST 25, 2010
[Marketing] Mail Today Story on Identity Theft on Facebook, Orkut and Twitter.
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Branded Social Entertainment in India: Online Talent Hunt Contests and Reality Shows Hindu Story on Mobile Marketing in India » Mail Today Story on Identity Theft on Facebook, Orkut and Twitter Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again!
SOSHABLE | SATURDAY, MAY 19, 2012
[Marketing] Transforming the Fashion Industry with Social Media
One cooperate field, however, that has found the marketing and advertising transition into social media to be quite simple, is the fashion industry. Fashion PR Fridays: Fashion, Marketing & Social Media Links 5.18.12 (prcouture.com). We all know it’s nearly impossible to avoid the cosmic powers that social media holds and even though that may be the case, many industries just don’t mesh well with the world of social media. Networking sites such as Facebook , Instagram , Twitter and Tumblr have all transformed the way we engage with each other as well as our favorite brands.
KIKOLANI | FRIDAY, DECEMBER 23, 2011
[Marketing] Fetching Friday – Resources Mashup & Happy Holidays
The Power of Persuasion: Storytelling & Personas in Content Marketing – What many companies are in need of today is understanding social technology adoption, social communications, knowledge transfer, community and collaboration. Ways to Grow Your Business with Marketing Automation – If you want to increase your ROI, then implement the following 4 marketing automation ideas. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Happy Holidays.
KIKOLANI | TUESDAY, OCTOBER 9, 2012
[Marketing] How to Start Networking When You Don’t Know a Single Person on the Internet
When I joined my company’s marketing team a little more than a year ago, I was told, more or less, to start reading blogs, commenting on them, and seeking out guest posts. was new to the marketing/blogging community and had absolutely no idea where to start. This is a guest post by Mandy Kilinskis. My reaction? Comment-who? Network-where? Guest post-what? Sound familiar? Here’s the secret: regardless of your niche, you have to start with good, old-fashioned networking and relationship building. What you know is undeniably important, but so is who. Leave Some Comments.
JEFF KORHAN | TUESDAY, SEPTEMBER 28, 2010
[Marketing] What's Inside Matters Most
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Free-for-All Web Marketing - Part 1 | Main | Why You Should Love Facebook Like » September 28, 2010 Whats Inside Matters Most In challenging economic times such as these, consider measuring your work against benchmarks of what is possible - as opposed to what is presently being done. This will help you avoid outside influences that can undermine the success of your small business. "I'm just average." Forget that!