PROACTIVE REPORT | TUESDAY, MARCH 12, 2013
[Marketing] Create and Optimize Visual Content: a new PR skill
Make sure your Marketing and PR teams are trained and can effectively use the power of visual content in 2013. Forbes called the rise of visual content the breakout trend of 2012. As early as 2007 Jakob Nielsen’s eye tracking studies showed that images attract attention. And attracting the attention and interest of a visitor to your newsroom or brand content online is vital in this overcrowded content world. Here are a few stats to show the impact of visuals: Content with compelling images get 94% more total views on average than content without images. note the word compelling).
ARI HERZOG | SATURDAY, NOVEMBER 27, 2010
[Marketing] When Your Email Message is Bounced
Related posts: Why Email Marketing Still Sucks. Email Marketing Examples Not to Copy. You can email her as many times as you want between December 9 and January 12, but your messages won’t be read. Your electronic mail will be automatically delivered to danah boyd’s trash and you will receive a bounce-back note that she is on vacation and does not want to be disturbed. What if she didn’t employ an auto-response? What if she merely ignored your attempts to reach her? How to Clear Your Email Inbox Today in 2 Steps.
MYRLAND MARKETING | WEDNESDAY, JUNE 11, 2014
[Marketing] General Counsel: “Lawyers, Know My Business”
During my in-house legal marketing days, we had the water company as a client. 'Even though the rapid-fire GC Panel at last week’s LSSO Raindance Conference was filled with pages full of suggestions (some of the one-liners were priceless), there were a few recurring themes I can’t get out of my head. We’ll start with just one of those themes today, but I will tackle more in the coming days. If you look below, you can see a few Tweets I shared as I listened to our panel. If you see abbreviations, please remember we are limited to 140 characters on Twitter. KEY TAKEAWAYS.
THE RELATIONSHIP ECONOMY | MONDAY, OCTOBER 28, 2013
[Marketing] Here Is What Smart Companies Get That Others Don’t
That isn’t just a marketing slogan coined by Apple the ability of an organization to think differently drives everything they do and why they do it. 'There is nothing more alarming to a man than when a woman says “you just don’t get it” That phrase implies many things including you are not listening, you don’t understand or you are so arrogant you don’t care to try to either. In others words the phrase or feelings of “you just don’t get it” implies a serious disconnects that are usually followed by trouble ahead. What Smart Companies Understand.
THE RELATIONSHIP ECONOMY | WEDNESDAY, JULY 7, 2010
[Marketing] Borrowing Social Currency?
Productivity increases revenue if and only if there is a market willing and able to consume what you produce. If I borrow money from you to pay my expenses then you borrow money from me to pay your expenses and neither of us can really afford our expenses what happens? We both default on our debt which hurts both of us and everyone tied to the monetary system. Just like individuals, nations borrow money and just like individuals, they also have to repay their debt along with interest! And why some nations can’t borrow money? third is by taking loans from other countries.
MICRO PERSUASION | THURSDAY, JULY 8, 2010
[Marketing] Solid Tips for Managing Your Online Social Life - The Steve Rubel.
Great marketing work. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 8 Jul 2009 Solid Tips for Managing Your Online Social Life MakeUseOf has two great sets of tips for staying on top of your online social life, without letting it run you. Part I and Part II ). This one is my particular favorite - a mind map of your online social life. youve got to be kidding.
SPIN SUCKS | WEDNESDAY, SEPTEMBER 15, 2010
[Marketing] Preparing Students and Young Professionals for the Business World.
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 15 2010 Preparing Students and Young Professionals for the Business World By Gini Dietrich | Email | Print | 31 Comments | During the summer I fell off the InsidePR bandwagon. Not in terms of recording, but in terms of talking about it here. But I’m baaack!
ARI HERZOG | FRIDAY, SEPTEMBER 30, 2011
[Marketing] How to Avoid Action Figure Disorders
Ari Herzog provides social media marketing and editorial services. The Acute Action Figure Addiction Disorder Council of Australia released the following public service announcement about two years ago, but it is as relevant today as it was then. Please watch and learn how you can fulfill your life to avoid the serious addiction that adults sometimes develop. The takeaway is clear. If addictions can be developed from Boba Fett fascinations, then surely you can be afflicted from being on the internet too much. Twitter and Google+ are not far behind. Thank you for reading! Productivity
FEVER BEE | SATURDAY, MAY 14, 2011
The same community that has an enormous market share, has interviewed two prime ministers, is trusted and known by almost all parents who don't need another community to participate in. I want to call this one early. This online community will fail. But But it will make a great case study in what not to do. It will fail because: It's competing against Mumsnet. There is no unique positioning for this community. The website will feature editorial, e-mail newsletters and social media integration. None of which you need for a community.
PUSHING SOCIAL | SUNDAY, AUGUST 22, 2010
[Marketing] My Take on “The Copywriting Scorecard for Bloggers”
Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social My Take on “The Copywriting Scorecard for Bloggers by Stanford on August 22, 2010 Spread it! Share Email This A quiet launch has just taken place for Darren Rowse’s Copywriting Scorecard for Bloggers. Normally I ignore ebook launches but Darren’s new guide caught my eye. Check out why I believe his book is perhaps one of the best investments you can make this year. Take a look in the archives to get more practical tips you can use to make a difference - right now. You too!
SOCIALNOMICS | WEDNESDAY, FEBRUARY 22, 2012
[Marketing] Super Bowl XLVI Goes Social: Amplifying the Game Experience Online [INFOGRAPHIC]
Using the Awareness Social Marketing Hub , our on-demand social marketing management software (SMMS) as the exclusive backbone to their operation, the Host Committee was able to capture the game’s excitement via social channels and extend the value of the game online. Share your thoughts in the comment section below, on Twitter (hashtag #Awarenessinc ) on Facebook at Social Media Marketing Best Practices, or on LinkedIn at the Social Media Marketing Mavens Group. As a result, the Social Media Command Center generated over $3.2 How did you do it? Mike Lewis.
SOCIAL WAYNE | SUNDAY, AUGUST 8, 2010
[Marketing] Top 10 geo location Twitter list to follow for updates on location-based apps
For startups and other tech companies having a Twitter account is almost one of those mandatory must have for marketing and securing your digital footprint online. As we all know @Twitter is a great way to read news/information when it happens first. With Twitter list which are now almost one year old, you can group companies/industries twitter accounts together making it easy to read tweets from your competitors or from companies you want to track. link] by @ericleebow. link] by @Scobleizer. link] by @lawrencecoburn. link] by @jeffcarroll. link] by @jasonbirch. link] by @GeoEntelechy.
WRITTENT BLOG | TUESDAY, MAY 14, 2013
[Marketing] 25 Success Tips for Writing Irresistible Customer Success Stories
'Your company’s best advocates aren’t in your marketing department; they’re your current customers. Customer success stories are among the top five most popular forms of content marketing, and 64% of B2B marketers consider them the single most effective form of custom content. Your prospects and customers are highly jaded to biased marketing messages, and nothing will raise suspicions faster than a report that seems exaggerated, or inaccurate. Cross-promote their content on your social media channels, or offer a discount for their help to your marketing strategy.
SMALL BUSINESS MAVERICKS | TUESDAY, OCTOBER 28, 2014
[Marketing] How Intuitive Is Your Site?
All the best SEO and marketing tactics in the world are going to hit a blockade at your site if it doesn’t work intuitively for the average person. There are some things your website can’t live without , and all of them are based on the idea of making it intuitive — easy — to use so that the SEO and marketing tactics bear the fruit of conversions. 'I have a slight skepticism about the idea of “intuitive websites” because there’s usually a problem with whose intuition it’s designed around.
SMALL BUSINESS MAVERICKS | MONDAY, OCTOBER 13, 2014
[Marketing] 3 Things To Check When SEO Stalls
This is the scenario discussed in Mark Munroe’s presentation at SMX East 2014, a search marketing expo that Russell Savage reported on for Search Engine Land. One of the great things about the internet is the way it levels the playing field a little by allowing even lower-budgeted marketing campaigns a shot at the global stage. 'Sooner or later it happens: the dreaded realization that your organic traffic numbers have gone down significantly. Russell’s recap highlights three possible snags in your SEO strategy: De-Indexing Issues. Redirects. Spammers. seo disasters
SMALL BUSINESS MAVERICKS | WEDNESDAY, OCTOBER 1, 2014
[Marketing] Ranking Factors And Popular Myth
The Best Advice For Optimizing Your Marketing Efforts. But the underlying foundation for marketing is that you need to connect with your customers. 'It is a nice idea, to think that Google has lists of things to do to make SEO a breeze. All you have to do is find the list of ranking factors and check it off, right? Gianluca Fiorelli just started a debate on Moz with his views on The Myth of Google’s 200 Ranking Factors. and by the time you read this, there will be some interesting discussions on the subject. He does have some good points though.
SMALL BUSINESS MAVERICKS | FRIDAY, AUGUST 29, 2014
[Marketing] Make The Connections That Change Your Business
He shares his enthusiasm on Moz with a great article called Local Event Marketing: Earn Links, Build Citations, Get Reviews, Increase Foot Traffic, and Win at Local SEO. Marketing Is All About Connecting People. 'Are you involved with your local community? For some, involvement means your kids go to the local school and you eat at the neighborhood pizza joint occasionally. But for a business, local events can create a lot of benefits. Casey Meraz has a really interesting hobby: he hosts and runs local events. I’m impressed. Local Events That Can Connect.
SMALL BUSINESS MAVERICKS | THURSDAY, MAY 8, 2014
[Marketing] Track Your #Hashtags More Easily With HashAtIt
It’s real-time, too, and that means a marketer can catch the wave of a trend and ride it as long as it’s moving. Social media can be one of Internet marketing’s greatest assets because you pick up on what people are talking about. 'There’s a new social search engine in town: HashAtIt.com says they can make it easy to combine all the metadata tags (those # symbols followed by a word or unspaced phrase) and look them up. This means any trend you want to follow on Pinterest, Facebook, Instagram, or Twitter can be monitored on all sites at once.
SPIN SUCKS | WEDNESDAY, MAY 9, 2012
[Marketing] Three Things Your New Company Needs In Order to Dominate
Your awesome website, elevator pitch, logo , and marketing and social media strategy are all part of your brand, but they need to be cohesive in order to make sense and be sharable. Today’s guest post is written by Micah Smith. . It’s pretty safe to say no one likes a crappy economy. Salaries and jobs have been cut, people have lost their homes and livelihoods, gas prices have gone through the roof, and many people are starting from scratch. The good news is incredible things tend to rise from the ashes. An Awesome Website. And we know what a good online presence looks like. What isn’t?
CONVERSTATIONS | SATURDAY, APRIL 26, 2014
[Marketing] You Should Start Your Own Business (Saturday Clips)
Content Marketing: How to Build an Audience that Builds Your Business. 'Maybe you’re one of the many people who are just starting your own business or taking your business from a side gig to full-time work. You’re not alone. Estimates show that 40% of U.S. workers will be freelancers by 2020. In the U.K. the number of solopreneurs has grown by over 80% from what it was in 2000. There are lots of questions about this continuing trend, many about how to get started. Can''t see the video in your RSS reader or email? Click Here! Can''t see the video in your RSS reader or email?
GEOFF LIVINGSTON | TUESDAY, MARCH 27, 2012
[Marketing] Blog Against the Machine
They say that professional blogging is a dying social marketing tool. The University of Massachusetts revealed a 25% drop in the number of corporate blogs in the Inc. 500 (from 50% of the general surveyed population to 37%).The The next generation of trade media — team and professional “blogs” — have risen to the fore and [.]. Social Media blogging brian Copyblogger corporate Hubspot Inspiring Generosity Jason Falls MarketingProfs Social Media Explorer solis
SPIN SUCKS | WEDNESDAY, OCTOBER 19, 2011
[Marketing] Building Community with MarketMeSuite
Use the location-targeting feature to find people in your market. Today’s guest post is written by Lisa Gerber. You may have heard a thing or two lately about CEOs and their communications challenges (cough, Netflix ). Well, MarketMeSuite CEO Tammy Kahn Fennell had the pleasure of sending a slightly different email to their paying customers recently; customers would no longer have to pay for their product. That’s right! MarketMeSuite (MMS), a premium social media dashboard, is now free. In a competitive domain, being free is certainly a nice differentiator. Hint hint.).
STEPHEN P SMITH | WEDNESDAY, FEBRUARY 16, 2011
[Marketing] Creating Your Social Media Space
As well as: I would encourage burgeoning Social Media Marketers to create social assets under another name or handle, with the exception being LinkedIn. Stephanie Weingart, writing at Blueglass , has some advice for those that are new to the Social Media marketspace: Graduating from college with a degree in Doesn’t Really Matteronomics is commendable. Knowing that you belong in the field of Social Media is better. Having a strong urge to work in the emerging space and create ideas (either client side or agency side) is the ideal place to start.
WORKFACE | FRIDAY, DECEMBER 9, 2011
[Marketing] A Philosophy of Humanlike Customer Communications on the Internet
Until this question is dealt with in a meaningful way, new web-based technologies may fall short of market desires. A burgeoning trend in online technology development is to improve customer experiences by making digital encounters “more human” But what exactly does being “more human” mean? There doesn’t seem to be a satisfactory answer to this question yet within the Internet pundit community. To answer the question of what it means to be a human on the Internet , we first need to assume that online technology can provide a humanlike experience.
NET-SAVVY EXECUTIVE | THURSDAY, JUNE 16, 2011
[Marketing] Driving Intelligence and Analytics with Omniscience
And although it looks highly theoretical, it's already suggested a practical application that I haven't seen on the market. It started with a simple challenge: if I were to draw a big circle around the things I find interesting enough to follow and declare them to be one thing, how would I label it? To avoid flying completely off into pointless musing, assume that it's relevant professionally. Considering that the circle included social media, analytics, intelligence, geopolitics, and natural disasters—to pick a few—the label wasn't obvious. The label was Omniscience.
DANNY BROWN | TUESDAY, JUNE 8, 2010
[Marketing] First Impressions and Second Chances
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts Sue Anne Reed moderator Pending approval Rate Down Rate Up px; width: px;"> Any organization without a custom Twitter background or a custom landing page on Facebook is really letting themselves down, especially if they are a consumer brand and social media is an important part of their marketing efforts. Share Save What do people think of you when they first meet you? What do you think their immediate impression is? Does the view of the same new face now hold more sway? Where I found this.
TWITIP | MONDAY, DECEMBER 21, 2009
[Marketing] Content Planning to Add Value to Your Tweets
For those who use Twitter for marketing purposes, you need to have so much more than just “Hi I’m here buy my thing Having a plan saves so much time and for me, it’s imperative I save my clients as much time as I possibly can. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Alison Rothwell @alisonrothwell Alison is the founder of the SEO Training Club - shes also a mama, geek, gardening freak and entrepreneur. Maybe it’s me? Best Regards.
TWIST IMAGE | TUESDAY, DECEMBER 4, 2012
[Marketing] The Future Of Digital
We live an era of exponential business and marketing growth. marketing growth. That's right, we no longer see business moving in a linear fashion. The growth has become exponential (magnificent rises and terrible burn-outs). While many pundits will argue that not much has changed in the world of business, I'm bullish on digital and the disruption it has caused - and will continue to cause in the coming years. It will also tackle what you (and I) will need to bring to the proverbial table to be employable within this time of purgatory (as I will define it in the business book).
KIKOLANI | MONDAY, JULY 9, 2012
[Marketing] How to Turn Your Blog Into An Online Shop
560 Resources for Blogging, Online Marketing, and Starting a Business. Unlock Your Marketing Genius to Make Money Online. This is a guest post by Trevor Ginn. If you’ve put in all the work required to create a successful blog you might as well make some money out of it! One monetisation option is to offer things for sale which are related to your niche. Indeed, many large community sites such as NCT and BabyCentre incorporate an online shop to generate additional revenue. Before You Start. Here are some questions to think about: Number of products you want to sell. Dropship.
BILL HARTZER | MONDAY, JANUARY 24, 2011
[Marketing] Why Your Search Engine Optimization Strategy Must Now Include Social Validation
For over two years now (actually a lot longer than that), I continue to combine search engine optimization efforts (both on-page SEO factors as well as off-page factors like a linking campaign ) with a very specific targeted social media marketing or what I now call “social validation. You probably have heard me preach it before: if at all possible, for search engine optimization purposes, your web site should include a blog or other section of your web site that includes articles. The search engines love fresh, unique content–and they love to find new URLs and links.
CONVINCE & CONVERT | SUNDAY, DECEMBER 30, 2012
[Marketing] 26 Truths About Me and Convince and Convert
This idea is echoed often by my friends Joe Pulizzi and Robert Rose of the Content Marketing Institute , and by Marcus Sheridan over at the excellent blog The Sales Lion. For a long time now, I’ve been writing about the power of the “ Social FAQ.” ” It’s a simple premise, really. If you want to garner trust and overcome objections, proactively answer the questions that your customers and potential customers have about you. Incidentally, Marcus wrote the foreword to my new.
WRITTENT BLOG | MONDAY, AUGUST 11, 2014
[Marketing] 9 Data-Driven Copywriting Tips
But today’s content marketers have an immense amount of information at their fingertips. 'Image source. Copywriting is creative work. If you’re not data-driven, you’re probably missing out on a wealth of information. Today, you’re in luck. We’ve scoured some of the most fascinating large-scale research projects, case studies, and other forms of intelligence.. The result is a totally-actionable list of copywriting tips that can make a real difference in how well your work performs. Check it out: 1. Use Peer Pressure. Use Pictures of Babies and Women.
KIKOLANI | MONDAY, JANUARY 13, 2014
[Marketing] 85 Takeaways from New Media Expo 2014
Use marketing channels to be more human. Drives other marketers nuts. Summary: If you’ve ever thought about adding video to your content marketing plan, here are some reasons to motivate you to do it and some tips to doing it right. The Business of YOU: Why Building Your Brand Through Content Marketing Will Unleash the Influencer Inside You. In 2014 we need to become prolific content creators and marketers to build relationships with people. 'New Media Expo (formerly Blog World) has always been one of my favorite conferences to attend. Do you research.
KIKOLANI | MONDAY, MAY 6, 2013
[Marketing] Stop Wasting Money: How to Get the Most Out of Your Blogging Education
One of the trends for online marketing courses is to create a private Facebook group for students. Some great upcoming events that have virtual passes include Content Marketing World in September and New Media Expo (formerly BlogWorld Expo) in January 2014. Affiliate marketing is not evil when you honestly believe in the conference, course, ebook, or product you are promoting. Video Traffic Academy – James Wedmore teaches you how to take advantage of video marketing on YouTube to grow your blog or business. Chances are, you have too. And who wants to do that!
ENGAGING BRAND | THURSDAY, APRIL 25, 2013
[Marketing] 6 Elements of Change Management
How much time are you spending looking at trends- global and market talking to customers/suppliers, people within your business. Keep the people focused on creating value to the market. 'We live in changing times - that''s for sure! Whether it be constant economic uncertainty or new technology appearing everyday, change is there as a competitor. As I often say evolving is so much better than change - change is so much more difficult but if for some reason you are forced into a change management situation, then the change process needs to handled in the right way. . Honesty.
CONVINCE & CONVERT | TUESDAY, SEPTEMBER 21, 2010
[Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally). Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me. haven’t heard about Objective Marketer but I’m going to look into it now. Smart.
JACOB MORGAN | TUESDAY, JANUARY 18, 2011
[Marketing] The “True But Useless” Problem
In fact listening to the discussions around social business today is a bit like walking into a flea market where everyone is screaming at you trying to get you to come to their table. We’re also going to need to improve how your sales, marketing, and support teams work together. In the social business world we hear about a lot of truths that practitioners, analysts, vendors, and consultants throw out into the air. The problem with truth is that by itself it isn’t always very helpful. Client : Ok. Client : …Ok. Client : …&%$!? Chances are no.
DIVA MARKETING BLOG | FRIDAY, JUNE 25, 2010
[Marketing] Classic Black Dress Posts
Some people might call Matt's idea an "evergreen post; this is Diva Marketing after all and I prefer - "Classic Black Dress Post." Girlfriend, Please enjoy one of Diva Marketing's Classic Black Dress Posts - August 31, 2008 life just happens. What might this have to do with marketing, or branding you may ask? For me social media marketing is making that happen more so every day. Last Sunday night I was chatting with a few hundred people about blogs on Mack Collier's popular Tweet Chat #blogchat. What's a tweet chat? Glad you asked. couldn't help but think.
VIPER CHILL | MONDAY, JUNE 6, 2011
[Marketing] The First Ever ViperChill Income Report
In the last few weeks, ViperChill was ranked 9th in a list of the biggest marketing blogs in the world, just ahead of blogging powerhouse’s like Seth Godin and Aaron Wall of SEOBook. I’ve seen too many examples of big marketers releasing the sites they’re working on and having their rankings tank or a ton of negative feedback sent their way. It’s been 18 months since I launched this blog and what a great 18 months it has been. ViperChill has almost 16,000 RSS subscribers (thank you!), I’ll do my best to keep providing content worth reading.
LAUREL PAPWORTH | FRIDAY, JULY 23, 2010
[Marketing] Election 2.0 – List of social media election sites to watch.
Financial markets, financial regulation and manufacturing Professor Kevin Davis, Department of Finance. Labour market and employment trends, industrial relations Professor Mark Wooden, Institute for Applied Economic and Social Research. List of Social Media Election sites for Australian 2010 election. An early analysis of election 2010 sites. It’s particularly interesting to see which social media election sites are allowing the electorate to ask questions -versus who is providing answers. And how useful is the site to online community members. ABC ELECTIONS broadcast site.
KIKOLANI | WEDNESDAY, JUNE 29, 2011
[Marketing] Why Writers Need Video & How to Do It Well in 15 Minutes a Day
But whatever future we’re writing for ourselves will need to be fueled with intelligent marketing, and video offers raw potential like little else. Find a regular rhythm, and the video marketing you were once too timid to try can suddenly soar ahead as the most powerful weapon in your marketing arsenal. This is a guest post by Sean Platt of Ghostwriter Dad. lot of writers make the mistake of assuming video isn’t for them. This makes sense, were writers. We build our worlds with words not images, right? Well, yes. made the same mistake, but I’m not making it anymore.
STEPHEN P SMITH | THURSDAY, AUGUST 30, 2012
[Marketing] Work.Smarter! Volume Two is Here
Get better at marketing your business. I want to help you help yourself. Get better at doing your work. Get better at understanding your work. Get better at managing your work. These topics are all covered in my new book and I can’t wait to share it with you. Note: Amazon Prime members can borrow the book for free from the Kindle Lending Library ! Special Offer! Volume One is free for all Kindle owners (or Kindle for PC) from Thursday, 30 August through Saturday, 1 Sept! Click the link below to get an instant download, and click Volume two for the new low price of $4.99.
SOCIAL MEDIA NETWORK MARKETING | MONDAY, OCTOBER 4, 2010
[Marketing] Social Media Is A Path To Achieving Brand Objectives
Social Media Networking is part of the overall marketing scenario. Our Social Media efforts are an extension of the brand 's overall marketing efforts. Just like any other aspect of marketing like advertising [print, tv, radio, outdoors etc], Social Media is also one of these. Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable. This is simple business practice not restricted and not limited by marketing efforts alone. Many a times we may wonder where is Social Media taking us. Let's discuss
SPIN SUCKS | FRIDAY, MAY 20, 2011
[Marketing] #FollowFriday: Erica Allison
She blogs about PR and marketing, being a mom and a business owner, and life in general. I remember the moment I “met Erica Allison. She was testing out video (which she’s really good at) and I was the subject of her very first video blog. remember getting the alert that I’d been mentioned and I went over to the video and started to watch it. still have the same reaction watching it that I did that first time. My cheeks flushed, I grinned from ear to ear, and I thought, “Who the heck is this woman? comments, 75 tweets, and nearly 2,000 pageviews.
BILL HARTZER | THURSDAY, MARCH 3, 2011
[Marketing] 2010 Charts a Promising Future for E-Commerce on Facebook
We witnessed a strong commitment on the part of our retail partners to creatively market and promote the Facebook stores we built for them and that went a long way towards adding to their success. There was a steady stream of other new services and applications emerging in 2010, all designed to help retailers fold social networking sites, particularly Facebook, into their broader marketing and sales strategies. Dave Felipe heads up marketing, advertising and public relations as the Director of Communications at SortPrice.com. by Dave Felipe, SortPrice.com. Need proof?
SOSHABLE | MONDAY, OCTOBER 3, 2011
[Marketing] Why is Yammer Such an Excellent Communication Tool for Businesses of Any Size?
By now, most businesses realize the tremendous marketing potential that lies within social media. We are often pointed in the direction of popular platforms like Facebook and Twitter, but the social realm has so much more to offer us marketers. It is similar to mainstream social networking options, yet different in how it focuses solely on helping marketers meet their business objectives. While there are numerous options out there, many of which do the same thing more or less, Yammer is one that takes a unique approach to social networking. What is Yammer? Conclusion.
IMAGINE YOUR REALITY | TUESDAY, AUGUST 27, 2013
[Marketing] Wise Words of Business: From Top Dogs To You
The Chief Marketing Officer of GE has always been an overachiever, and it almost killed her career. 'Article by Caitlin Somers. Caitlin is a business consultant and mom of three. She enjoys writing when she isn’t busy carpooling or volunteering at her kids’ school. Business success isn’t a walk in the park, it’s more like an uphill battle with only a few survivors. Only nine percent of small businesses have a chance of succeeding more than ten years, according to Small Biz Trends, but that never stopped titans from trying. Bob Parsons: Go Go Go Daddy.
IMAGINE YOUR REALITY | TUESDAY, APRIL 16, 2013
[Marketing] The evolution of transparency in business
was interviewed last week on Solo Pro Radio about Gamification in business, as well as business culture, and why better marketing isn’t the only solution your business needs. 'One of the books I’m reading is the Slow Fix. One of the topics that the author discusses is the importance of transparency in business, especially when it comes to making mistakes. He goes onto explain that companies which focus on actually helping people learn from mistakes (instead of punishing the people for the mistakes) get more productivity because the people feel respected and empowered.
IMAGINE YOUR REALITY | THURSDAY, FEBRUARY 21, 2013
[Marketing] How to Embrace Change as a constant of Business
So for example, we have a section on marketing and a section on sales and a section on networking. In Hide a Dagger Behind a Smile, the author discusses how Western and Eastern cultural perspectives on change are different. Western culture treats change as a linear phenomenon, with a definite beginning and ending. Everything that occurs happens in a sequence and there are periods of rest as well as change. Eastern culture treats change as cyclical and on-going. It never stops, but it does go through progressions where change may be more or less prevalent.
IMAGINE YOUR REALITY | TUESDAY, JANUARY 17, 2012
[Marketing] How to be open to new ideas for your business
You have an established way of doing your books, of networking, of marketing, etc. The success of a business is partially determined by how open people are to new ideas. It’s easy to get mired down in a very specific way of doing things, but a small business owner always needs to cultivate a spirit of open-mindedness, not only in terms of how s/he does his/her craft, but also in how s/he runs his/her business. There’s always something new to learn. The question is: Does it have value for my business? If it has value for running your business then its worth learning.
IMAGINE YOUR REALITY | WEDNESDAY, DECEMBER 29, 2010
[Marketing] Social media and writing
At the same time, good social media writing is writing that doesn’t just advert yourself or market who you are…it’s writing that tells a story or a joke. One of the benefits that social media can provide is that it can help you become less self-conscious about your writing. Think about it. You’ve got 140 characters and you need to express, in a concise manner, an offer, an idea, a story, etc. Social media will teach you how to write concisely, at least when it comes to updating your status. The problem I find with a lot of blogs is just how long they are.
FRESHNETWORKS | FRIDAY, JUNE 27, 2014
[Marketing] 5 disruptors shaking up the grocery industry
Amazon Fresh and Dash are currently only available in certain parts of America; however talk of their introduction to the UK market has intensified in recent months. We’d love to hear your examples of other disruptors and innovation in the grocery market. 'Every week, we bring you the FreshMinds Friday picks – ideas to help you make the most of digital technologies and understand how they are helping brands to grow and innovate. This Amazon Fresh. Hello Fresh. UK-based Hello Fresh aims to take away the stress and time involved in making a home cooked meal. Instacart.
TWIST IMAGE | FRIDAY, SEPTEMBER 14, 2012
[Marketing] Another Kind Of Advertising Agency
didn't get into the marketing industry to make consumers feel "less than" unless they bought the products or services that I was representing. got involved in marketing, because I enjoy the practice of better understanding human nature, why we buy and how can we better inform people to make decisions that are more aligned with their goals and values. marketing industry. Why is it that so many advertising professionals eventually retire and become consumer advocates? Are they atoning for their sins? This is the commonly held perception. It's not always easy.
SOCIALFISH | MONDAY, JUNE 30, 2014
[Marketing] Countdown to the Leading Change Summit in San Francisco
'Guest post by Joleen Ong, Marketing & Publications Director, NTEN. am super excited for Leading Change in September – join me there? ————-. When nonprofit leaders and changemakers get together in one room, big things can happen: Ideas, shared learning, partnerships – the opportunities are endless. But how can you tap the potential and move your ideas forward when it’s over? Launching this September 3-6 in San Francisco, LCS is not your typical conference with hundreds of workshops to choose from, and parties every night. Digital Strategy.
DIGIGEN | TUESDAY, NOVEMBER 17, 2009
[Marketing] 2010 – The Year of the Branded Debate
Yes, that is £600k, not £60k. Then I fully believe that 2010 could be a year where we see frequent live debates within the YouTube channel. There are alot of issues which, in the age of openness, transparency and dialogue, companies are starting to combat straight on. Whether its personal debt, the environment, the latest Murdoch subscription model, I think we will see alot more live debates hosted within the YouTube channel. Particularly, I think we will see the UK’s first live hosted web debate between Gordon Brown and David Cameron. Thoughts or examples of debates most welcome.
LAUREL PAPWORTH | MONDAY, JUNE 11, 2012
[Marketing] Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012
But the privacy and circles of distribution are different enough for marketers and business people to ask: how can I reach and engage with my audience on Google in an effective way? Foursquare Social Media Marketing Workshop. Online event registration for Foursquare Social Media Marketing powered by Eventbrite. Pinterest adds the price of your stock to the items pinned yet Pinterest is under fire for their affiliate marketing strategies and copyright policies. Here are some social media courses for you (or perhaps, for someone you know) for June and July. Forever!
SMALL BUSINESS MAVERICKS | TUESDAY, MARCH 20, 2012
[Marketing] PPC For Small Business – Are You Attracting The Wrong Traffic?
When competing for keywords, some business owners, especially those new to paid search marketing, head straight for the cheapest keywords. Small business owners often feel a little overwhelmed when it comes to advertising online. Banners are not big converters, social media can be time consuming, and paid search expensive. When a small business owner does run an advertising campaign, the most common complaint we hear is that their campaign was a complete flop. The problem is obvious – these sites are attracting the wrong traffic. Keywords relate to relevance.
SMALL BUSINESS MAVERICKS | FRIDAY, FEBRUARY 3, 2012
[Marketing] Have You Linked Your Content To Your Name Or Brand?
There is a guest post on Marketing Pilgrim by Ann Smarty that goes into some depth on this issue, and she has some good advice on what you should be doing, and how to do it. If you have been an active publisher on the Internet, then you will most likely have content in a wide range of websites. You have probably also put together profiles on a range of social media websites. Wouldn’t it be nice to have all of your content linked to your name and searchable? won’t go into the hows; you can read her article for that. Create a master feed of your contributions.
SMALL BUSINESS MAVERICKS | WEDNESDAY, DECEMBER 28, 2011
[Marketing] How To Balance A Home Small Business And Family
Due to the current job market crisis, more people are working from home than ever before. There are a lot of opportunities to work from home or to work for someone else from home. Whatever you choose, you will still have a small business working from home. What have others found out about balancing home life with your job sitting on the kitchen table? Anyone can have a small business out of your home. Once you have the basic business set up out of the way, you then need to consider to balance the two. Be sure to set yourself boundaries. You need to make a schedule for the business.
CREATIVE RAMBLINGS | MONDAY, MAY 28, 2012
[Marketing] 5 great articles you may have missed (May 21-27, 2012)
New Twitter Tools to Boost Your Marketing by Leon Widrich (Social Media Examiner) 4 Content Curation Tools for Faster News Discovery (Copy Clique) The tyranny of low price by Seth Godin (Seth’s Blog) 5 Ways to Make It Easier for People [.]. Here is a roundup of my five favorite articles for May 21-27, 2012. Great Resources Carolyn Hax Charlie Gilkey Seth Godin social media Social Media Examiner
ARI HERZOG | TUESDAY, FEBRUARY 18, 2014
[Marketing] Facebook Followers: Profiles vs Pages
” Joe Pulizzi, founder of the Content Marketing Institute , agrees with Tara that Facebook success is not dependent on a page. 'With over 39,000 fans today, Jon Loomer struggled to create a Facebook page. It was the winter of 2011 when Jon understood the value of a page but didn’t think his consulting business needed its own. He had a personal profile and encouraged his would-be fans to follow that profile and interact on public-facing wall posts. Facebook explains following : “When you follow someone, you see their posts in your news feed. didn’t. For others, no.
JACOB MORGAN | WEDNESDAY, DECEMBER 23, 2009
[Marketing] Should ROI be the Only Driving Factor for Enterprise 2.0?
market predictions vary so greatly. Market Predictions Vary so Greatly? Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Should ROI Be the Only Driving Factor for Enterprise 2.0? View Comments December 23rd, 2009 This is the fifth and final post of a multi-post series covering the discussion between SOCIALtality founder and 20-year Fidelity-enterprise veteran, Wendy Troupe and myself. The topics of our discussions were around Social Media, the emerging Enterprise 2.0 movement and the issues facing companies contemplating adoption.
TWIST IMAGE | TUESDAY, JUNE 28, 2011
[Marketing] The New Media Pecking Order
Advertising Age has a digital platform called, Power 150 , that ranks all of the marketing blogs in the world. can think that my blog is as good as they come for marketers, but the public nature of my ranking is both a slap in the face and a pat on the back depending on my level of humility and how I'm feeling on any given day. marketing blog. There's a new measurement in town, and it's all about how relevant and influential you are - as an individual. The output of this social media meets popularity contest has many people's panties in a knot. It always has been. facebook.
KIKOLANI | FRIDAY, AUGUST 10, 2012
[Marketing] Fetching Fridays – Resources Mashup & Happy Little Clouds
How to Find Your Target Audience – Find out who your target audience is for content marketing through your sales team, support department, and analytics. The A-to-Z Guide to Creating Marketable Web Pages – When you create web pages, you target online visitors, search engines and the business. This guide to creating marketable web pages can help. 19 Reasons You Should Include Visual Content in Your Marketing – Take a look at 19 statistics that make the case for including visual content in your marketing strategy. The Resources Mashup.
ENGAGING BRAND | SUNDAY, MAY 4, 2014
[Marketing] Show 484 - How To Get The Most From LinkedIn
'The Engaging Brand podcast covers social marketing , business ideas and brand marketing tips. The Engaging Brand podcast covers social marketing, business ideas and brand marketing tips. Anna Farmery speaks with Melonie Dodaro of Top Dog Social Media , Canada''s No.1 LinkedIn expert to find out more about the power of LinkedIn. Many of us use it.but do we really get the most from it? The statistics that suggest that we should take a new look at LinkedIn. . Who is LinkedIn for and why it is growing as a source of referrals. What is LinkedIn? Tweet this ).
THE REALTIME REPORT | THURSDAY, AUGUST 2, 2012
[Marketing] KFC and Comedy Central Create Web Series and UGC Contest For Young “Adults”
Social platforms are figuring heavily into the marketing for this series; links to the video are on the Facebook and Twitter pages for both KFC and Comedy Central, as well as on their YouTube accounts. Kentucky Fried Chicken and Comedy Central have teamed up to offer an original web series and contest focused on user-generated content that’s geared toward 18-24 year-olds who are living with their parents. Viewers are encouraged to participate by sharing their experiences of living at home, with the chance to win a year’s worth of free rent and lots o’KFC chicken.
SPIN SUCKS | TUESDAY, FEBRUARY 7, 2012
[Marketing] Social Selling: How to Ethically Reach your Followers and Drive Sales
Kieran Flanagan is the inbound marketing manager for EMEA at Salesforce, which has just launched its social success site in the U.K. Today’s guest post is written by Kieran Flanagan. . In many ways, the advent of social selling has changed how we do business. Gone are the days of faceless organizations. Now, businesses rely on getting and maintaining the good will of their customers in order to make a sale. How do businesses do this? By harnessing the power of social selling and driving sales from the inside out. What Is Social Selling? How Not to Do Social Selling. Well done.
WEB METRICS GURU | THURSDAY, DECEMBER 30, 2010
[Marketing] Social Media Monitoring needs Motifs and Relationships
And to end this post it should be obvious by now why this kind of analytics is literally impossible to imagine in just about any marketing/PR/MarCom firm even though what it delivers is actually what clients want and need in the first place - true insight … it takes a bit more time to do than firms are willing to commit to, or let the analysts devote, and the vocabulary of PR (based on Spin) is antagonistic to analytics which essential nature is a search for the truth of a situation, often by triangulation. Here goes. I’m starting with a story: The Empire State Building.
SOCIALFISH | TUESDAY, MAY 13, 2014
[Marketing] HR Reinvention: A Strategic + Interactive Conference for HR Leaders
For years data has been used in sales and marketing functions to measure current and past results, and even predict future events. 'Guess where Jamie Notter and I will be on May 22? In Omaha for HR Reinvention. HR REINVENTION: WHAT IT’S ALL ABOUT. Human Resources is at a crossroads. HR can no longer sit on the sidelines, watching others play the game. Time for change is upon us. Human Resources must evolve as a serious partner in the business, one that links values and value-creation with people and practices. HR must emerge as a fearless leader. At the end, we will be different.
GAURAVONOMICS | FRIDAY, SEPTEMBER 3, 2010
[Marketing] Help Gameful (Secret HQ for Worldchanging Game Developers) Reach.
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Social Media Use Cases and Competencies for a Business School Course Outline Why the Web Went Wrong: From Self-Organized Swarms to Unruly Flash Mobs » Help Gameful (Secret HQ for Worldchanging Game Developers) Reach 500 Backers on Kickstarter Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! link] madebymany.@gauravonomics
SOCIALFISH | MONDAY, MAY 20, 2013
[Marketing] How Promoted Hashtags Can Ruin Your Online Campaign Efforts
About Shane Jones: A strong advocate for the power of personal, “humanized,” digital collaboration, I share my opinions and vast experience on social and digital marketing. 'Let’s evaluate the potential opportunities that can instill positive feelings and compel followers to share, participate and engage in social conversation. One One of the most surefire ways to encourage conversation on your nonprofit or association is through the use of hashtags on Twitter. But in order to carry out a successful campaign that instills positive feelings, we must use judgment and minimize risk.
SOCIALNOMICS | TUESDAY, MARCH 1, 2011
[Marketing] Best 11 Facebook Promotion Apps
Suggested book: Facebook Marketing: An Hour a Day. Facebook Queen Mari Smith recently listed her favorite Facebook promotion apps on Social Media Examiner : What apps are best for running contests? One of the most widely used apps is Wildfire app. Easy to use and competitive pricing. Wildfire app. You can choose among 10 different types of promotions , including photo, video, quiz, trivia and more: Wildfire app promotion choices. Wildfire app promotion choices. See Wildfire’s FAQ to decide among running a sweepstakes, contest or coupon/giveaway campaign. Vitrue. BuddyMedia. Votigo.
DANNY BROWN | MONDAY, JUNE 21, 2010
[Marketing] Facebook Fan Page Evaluation Fun with Vitrue - Danny Brown
At its heart, the evaluator is a simple method to see how your Facebook page rates for interaction, social value, and the potential for future marketing or monetary worth. You might also like: 7 Ways to Market Your Business on Facebook – Free Ebook Simple News Aggregation with Guzzle Discussing Social Media with… Mark Harai Tags: facebook , social media , vitrue social evaluator 22 voices - share yours! Is Yahoo search marketing working for you? So, making an outpost available where you’re most comfortable was a no-brainer. So far, it seems to have worked pretty well.
DANNY BROWN | MONDAY, NOVEMBER 29, 2010
[Marketing] Attitude is Everything
Tags: Musings Business Marketing small and big
SIMON MAINWARING | THURSDAY, NOVEMBER 15, 2012
[Marketing] Finally! #WeFirst Social Branding Blueprint available today with very special offer!
The companies, projects and customers you could serve… … if you got the same marketing support as the top brands in the world. After 15 years in corporate life I became an entrepreneur 3 years ago, and the lessons I had learned consulting to Fortune 100 brands on their marketing as well as the community that supports We First, made all the difference to its rapid success. Javier Rodriguez, Group Marketing Sustainability Director, The Coca-Cola Company. Imagine the business you could build… The bigger stages you could speak on…. Zack Swire, CEO eGood.
SOCIALNOMICS | TUESDAY, JUNE 7, 2011
[Marketing] Two B2B Rockstars in Social Media
But how likely are they to follow a marketing agency or tech service? Forrester Research, like Hubspot has realized the benefit of truly engaging with their target market. From personal experience I can say that implementing social media for a B2B is far from simple. It takes way more effort than for a B2C. For example, people are way more likely to “like or “follow a brand like Burberry or Gucci because they love their clothes. little harder, right? Hubspot. Hubspot totally rocks it on both Facebook and Twitter. They share webinars, blog posts, events, and more.
THE REALTIME REPORT | THURSDAY, DECEMBER 13, 2012
[Marketing] Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners
Lidl hyper-underestimates impact of social network marketing. Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. The Twitter campaign – launched on Monday, December 10th – offered to donate five four-course Christmas dinners to food banks in Belgium for each tweet using the hashtag #luxevooriedereen , Dutch for “luxury for everyone.” After local newspapers picked up the offer and promoted it, people started retweeting the hashtag. Lidl bit naive.
CONVINCE & CONVERT | SUNDAY, MARCH 10, 2013
[Marketing] 4 Ways the Twitter You Know is Changing Forever
This is going to dramatically increase costs for brands using Twitter as a major part of their social marketing program, as paying Twitter to increase distribution will join paying Facebook to increase distribution as teeth-gritting must-dos. Ways the Twitter You Know is Changing Forever is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Twitter is on its way to becoming something entirely different. At that point, Twitter became less about you and more about what’s worthy of attention. Twitter as a Ratings Service.
MINDJUMPERS | TUESDAY, JULY 27, 2010
[Marketing] Are You Missing Out On Opportunities To Connect With And Engage.
Follow Maria Hilden on Twitter Similar Posts: Understanding Word-of-Mouth Marketing: 5 Reasons Why People Share brand Stories Social Media Marketing Policies and Education: The Employee Perspective Why Zappos.com Stands Out As a Best Practice Tags: customer needs , Digital identity , Fluidity , Maria Hilden , online business platform , online identity , online tribe , Stakeholders , Tribes Posted in Marketing & Communication Leave a Reply Click here to cancel reply. Old Spice Spoof nails it! She blogs at mariahilden.blogspot.com. It cannot stand alone, however.
ENGAGE | WEDNESDAY, MARCH 30, 2011
[Marketing] A Face for Radio: Writing Lessons Learned On Air
Engage Content marketing resources and insights from content marketing professionals. The producer at WTOP allowed me to go on the air as a favor to a marketing and PR colleague I worked with. image: flowizm ] If you liked this, try: Lead and I Will Follow: On Writing Good Leads 5 Tips to Fight the Writing Procrastination Gremlins Conquer the Writing Process (Or Let it Conquer You) What Making Sandwiches Taught Me About Marketing 5 Reasons You Hate My Blog Posts Tagged as: Audience , Insight , Queens , Radio , Radio broadcasting , Washington D.C. Home 1. Strategy 2.
CHARLENE LI | WEDNESDAY, OCTOBER 13, 2010
[Marketing] New video with Brian Solis on “Open Leadership” - Founder of.
Connect with Charlene Home | Blog | Open Leadership | Groundswell | Engagements | News | About Charlene Copyright © 2010 Charlene Li | Privacy | Disclosure Digital Marketing Partner Home Blog Open Leadership Groundswell Resources Engagements News About Charlene New video with Brian Solis on “Open Leadership Brian Solis recorded a video interview with me discussing the concepts in my book Open Leadership – it’s part of his excellent new video series. You can watch the video and I also got a transcript made if that’s an easier way to take in the information. The
SOCIALNOMICS | WEDNESDAY, NOVEMBER 26, 2014
[Marketing] The Important Role Of Social Influencers
The customer is the most powerful tool in marketing. In fact some would say it’s changed the balance in the way brands actually market their product. And marketers aren’t going to be giving that up easily are they? '(Image URL: [link]. It’s pretty much common knowledge that we’re more likely to trust word-of-mouth than an advert on television. We’re more likely to trust the washing powder that Jane got 10-year-old Randall’s grass stains out of his trousers than an advert claiming it produces whiter results than an ordinary non-bio. Image URL: [link]. Socialnomics
ALMOST SAVVY | MONDAY, FEBRUARY 2, 2009
[Marketing] Hoping You'll Ask Me to Dance | Almost Savvy
will be honest I am an affiliate marketer and Twitter has been great for me. If it seems like all they want to do is market something to me, I don’t follow them. know they are very different today, but back then the scenario was always the same. Boys on one side of the gym, girls on the other. All of us waiting for someone – someone *else* – to make the first move. We all wanted to dance and wished someone would walk over and utter those magic words, “Would you like to dance? Really, how hard could it be? your messages interests me. On last thought.
KYLE LACY | MONDAY, JUNE 28, 2010
[Marketing] 5 Steps to Making Monetary Gains With Your Content
Unlike other marketing techniques, content works when you are not. Be patient and find the markets in which you can compete. Launch Your Ongoing Content Marketing Campaign. It is also important however, that you market your content and build links to each page. Today’s guest post is written by Corry Cummings. Corry is the owner of Content Customs , a content creation company that specializes in high quality web content writing services. He also runs a blog over at Content Customs, which is managed and written by one of the head writers of the company.
FEVER BEE | MONDAY, MARCH 21, 2011
[Marketing] The Two Most Common Reasons Why Branded Communities Fail
They will focus on growth, take a marketing mindset, fail to properly engage and scare away any potential community that might try to gather on the platform. There are two basic mistakes brands make that ensure their community cannot succeed. Either Either of these mistakes will kill a community: Launching a community for the wrong benefit. Brands that try to launch a community for the wrong benefit (e.g. reaching new customers) adaopt an approach that ensures they fail. brand can only succeed if it builds a community for the right reasons. Branded Online Communitie
MOBILEGROOVE | WEDNESDAY, MAY 16, 2012
[Marketing] Why Voice is THE Game-Changer
They had the agility, focus, and low costs that allowed them to get into small but market-shaping deals, and pursue a strategy that the giants—like AT&T, IBM, and Microsoft — lacked. Apple, which has been dormant in speech technology for decades, has licensed technology from Nuance and introduced Siri, one of the first commercial and mass-marketed realizations of the vision of an omniscient personal assistant. Everything looks so dated, so sixties: green alphanumeric terminals, no display windows, primitive graphics, no mouses, no portable tablets or wireless devices, no Web.
ARI HERZOG | MONDAY, FEBRUARY 27, 2012
[Marketing] When You Need a Social Media Manager
Over subsequent years, I worked as an online community manager, led workshops in multiple cities helping business and government managers understand the benefits of the web, and advised nonprofit organizations with case studies on implementing social media marketing. am an adjunct instructor of digital marketing courses at area colleges; and volunteer as President of the Boston chapter of Social Media Club. When you need a social media manager, think of me? As I elaborate on LinkedIn : I am looking for a full-time job as a social media manager. Remember dial-up internet service?
SOCIAL WAYNE | SATURDAY, FEBRUARY 19, 2011
[Marketing] Day 19: People of color impacting the social web – Donald Harris #28DaysofDiversity
was promoted to the Social Media Marketing Department for the K-12 arena. We need to leverage digital media and social media to tap into the insights, knowledge and experiences of people from a wide variety of backgrounds including: arts, education, entertainment, marketing, science, anthropology, sociology and, of course, technology. As we all know, February is Black History Month. Last year for Black History Month, I started an online series called 28 Days Diversity where I would feature someone new everyday during the month of February for just being awesome in their own right.
SOCIAL WAYNE | TUESDAY, FEBRUARY 8, 2011
[Marketing] Day 8: People of color impacting the social web – Jen Lawrence #28DaysofDiversity
work FT as Marketing Coordinator for an alternative weekly newspaper and I also handle duties within the Web Department. started blogging back in June 09’ to document my journey and follow my dream of becoming a mom entrepreneur and offer business resources to readers which quickly turned into a more personal blog followed by lots of social networking, social media marketing, serving as brand ambassador for many notable brands and building great relationships in the blogosphere. As we all know, February is Black History Month. Life is hectic!
SOCIALNOMICS | TUESDAY, MAY 15, 2012
[Marketing] Chatting up Influence with Dave Balter, CEO of BzzAgent
As CEO of BzzAgent , a company that connects brands with over 400 million global brand advocates and author of two word-of-mouth marketing books , there’s hardly a person better suited to speak on influence and word-of-mouth (WOM). We recently caught up with Dave to interview him for our latest e-book, 3 Keys to Influence: Understanding and Leveraging Social Capital , and talk about influence and how marketers can leverage it. In order to leverage influence, marketers must provide their brand advocates with the tools and insights needed to influence others. Mike Lewis.
KIKOLANI | WEDNESDAY, APRIL 11, 2012
[Marketing] 6 Tools That Help Bloggers Manage and Monitor Their Online Reputation
Writing Around the Web – Twitter Tools, Measuring Blog Growth, and Affiliate Marketing Organization. This is a guest post by Per Schmitz. Nowadays there’s a lot of personal information publicly available on the web. We all have an “online persona” which is directly related to the way people see and judge us as individuals. Unfortunately managing your online reputation is everything but an easy task. There are many social media channels where people can spread unbased opinions about others, tag inappropiate photos, and otherwise mess with your reputation. DooID.
TWIST IMAGE | FRIDAY, JULY 8, 2011
[Marketing] The Wolf In Sheep's Clothing
" In the past little while there have been a handful of Digital Marketing professionals (who are super accusatory of brands and how transparent they are in Social Media) make the same move: they get a new gig and they spend multiple paragraphs Blogging about this great new opportunity (how thrilled they are to be joining such a world-class team, the people and clients they will be working with, how important of a step this is in their professional development, etc.). There's a big Marketing lesson here. digital marketing. marketing lesson. You or your customer?"
VIPER CHILL | MONDAY, AUGUST 20, 2012
[Marketing] How to Make $5k from Skype (and Possibly a Whole Lot More)
You see, blogging and internet marketing can be a really tiny industry sometimes. Note from Glen : This is post by Ramsay, who was recently introduced as a new member of the ViperChill team. Last month I made an extra $5,000 by jumping on the phone with a long-term email client to close a deal. And at that moment I had an important business realization: I’d forgotten something vital. And I think almost every blogger is making the same mistake that I was. There are a few big players who dictate how things are done and then everyone else follows for a while. Let’s get started.
WAXING UNLYRICAL | TUESDAY, JANUARY 29, 2013
[Marketing] #measurePR: Measuring the Networked Nonprofit with Beth Kanter
5, 12-1 pm ET, with Geoff Livingston , who recently co-authored Marketing in the Round with Gini Dietrich , is one of the forces behind the upcoming xPotomac on Feb. 25 (disclosure: I am working with Geoff and Patrick Ashamalla on marketing the event, but also speaking there and think it will be dynamite). Despite a hectic travel schedule, and recovering from the ‘flu, she graciously agreed to visit with #measurePR. And so began one of the most fun chats I’ve ever moderated (and I’ve moderated a LOT!). And who keep wanting to know, “What’s next?”
SPIN SUCKS | MONDAY, JANUARY 5, 2015
[Marketing] 2015 Business Goals
On the second page are our core values, our core focus, our 10-year target, our marketing strategy, and what the business looks like three years from now. 'By Gini Dietrich I’m back! Did you miss me? missed you! have to say, I could have used just one more week. Ann Handley posted on Facebook last night, “Sunday night, post-holidays. know I’m supposed to be ready to go back… I’m not. Who’s in for ONE MORE WEEK… ?” ” Considering the number of comments on that post, I would say she and I are not in the minority. So here we are, 2015.
GEOFF LIVINGSTON | WEDNESDAY, SEPTEMBER 1, 2010
[Marketing] The Four Primary Types of Social Media Strategy
It’s no coincidence that co-founder Chris Heuer is the original proponent of participation is marketing on the social web. This seems pretty easy, but there’s a fine line between serving and spamming, which most inexperienced marketers cannot delineate. “Smart marketing all around, said Susan. Image: Water chess board by cozmicberliner. The following is draft material for my next book, Welcome to the Fifth Estate (the follow up to Now Is Gone , which is almost out of print). Comments may be used in the final edition. Image: #gapmagic by GoonSquadSarah.
ENGAGING BRAND | FRIDAY, DECEMBER 13, 2013
[Marketing] StOp being NormAl to bE an EngaGing Brand
We get complacent as brand managers, as business people, as social marketers and when we get complacent we get lazy, we lack that creative inspiration to keep moving the brand forward. The market becomes complacent and more likely to be enticed to try something new, to try the company are speaking about.the one who constantly engages their customer. 'How do you normally do things.? If you have started thinking about answering that question STOP. BEWARE - DANGER LIES AHEAD! . Yes, we need consistency to build loyalty, to build the brand.to succeed as a company. beware! .
CONVERSTATIONS | THURSDAY, AUGUST 14, 2014
[Marketing] Best Practices and Elements of Successful Landing Pages
Related Stories Best Practices of Email Marketing Driving Car Comfy 5 Freemium Tools Perfect for New Businesses Shocking: Most Small Businesses Don’t Have a Website. 'Landing pages with the proper design, purpose, and optimization are an essential part of building your online business presence. Here are eight standout guides and checklists to make sure you have successful landing pages. 10 Essential Elements of a Landing Page from WebDesignLedger – Learning how to design a killer landing page will add value to your design offerings. It’s what this guide is all about.
TWIST IMAGE | WEDNESDAY, MARCH 2, 2011
[Marketing] 5 New Business Books That You Should Read (But Probably Never Heard Of)
It's probably going to take most Marketing professionals the rest of the year to get through these three popular business book titles, but the truth is that there are five other fascinating books sitting right here that are next up in the cue and deserve some attention. Because I have yet to read these books, I've grabbed their descriptions from their respective websites (so, please mind some of the Marketing blather). " A rumination on the psychology behind our responses to advertisements from marketing expert Beckwith. marketing professional. In fact. content.
WAXING UNLYRICAL | WEDNESDAY, MAY 21, 2014
[Marketing] Putting the Art in Article, Part II: IntermediART to Advanced SmARTy Pants
HitReach does a great job creating and marketing their entertaining short cartoons. 'Great visuals can enhance your articles. We’ve already covered the basics. Now, let’s take your art to the next level. Guest Post by Alicia Lawrence. Infographics communicate a lot of information, usually statistical in nature, in easy to understand graphics. To create a great infographic , not only do you need a great designer, but also someone to put together the research and organize it into bite-size pieces that tell a story. You don’t have to be an Adobe master to create an infographic.