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  • CONVERSTATIONS  |  WEDNESDAY, MARCH 28, 2012
    [Marketing] Perfect Expectations of We (and Them) and Ourselves
    If you’ve read somewhere that controversy sells, consider the inventory you’re going to market with … and write about that (or the benefits thereof). The voice of ridicule can be deafening at times. We, as a collective people, seem to have obtained such a great wealth of knowledge and experience that we point at this or that (and often everything) with an unwavering stance of disdain. All too often for some. If you’re blogging (or tweeting, etc) to build your business, avoid the pointing of fingers demanding perfection. Ay, there’s the rub.
  • CONVERSTATIONS  |  SUNDAY, NOVEMBER 28, 2010
    [Marketing] Whistle Stops 11/28/10
    Social Media 101: Content Marketing by Cece Salomon-Lee - These tips are something just about everyone can implement immediately. Whistle Stops are conversations, eye-openers, or tools representing the brain train discovered while traveling along the Conversphere.  From business to education, life hacks to giving back, these are the posts and links that have in some way grabbed my attention this week! Elsewhere: Archiving My Tweets by Tara Seale - Great tips on how to archive your twitter messages. Archive so you always have access to it. Make sure to watch the video Mirna provides us.
  • PUSHING SOCIAL  |  WEDNESDAY, MARCH 30, 2011
    [Marketing] Finally, A Kick Ass Blogging Idea List Without The Usual Suspects
    Ted.com – Ted has cornered the market on inspiration and innovation. Let’s take a field trip outside of the “blogging-about-blogging&# world. Us bloggers are obsessed with cataloging and celebtating our heroes. However, the lists are starting to get a little stale. It’s not because the top blogs are resting on their laurels, it’s because the list-makers are getting lazy. All of the lists have the usual suspects and they attract massive attention, but sipping from the same watering hole can be dangerous (even stupid). Also take a look at their website. HBR doesn’t teach this.
  • JAMIEBECKLAND.COM  |  TUESDAY, OCTOBER 5, 2010
    [Marketing] Curation Makes the Difference, or Why Seth Godin is (Finally) Wrong About Something
    Curation Makes the Difference, or Why Seth Godin is (Finally) Wrong About Something | Jamie Beckland Jamie Beckland Emerging Media Strategist – Erstwhile Dancer – Digital Roustabout – Armchair Economist – Traveler Home About Contact Mar 20 2010 Curation Makes the Difference, or Why Seth Godin is (Finally) Wrong About Something Published by jamie at 2:36 pm under social media , technology #Curation makes the difference - why #SethGodin is (finally) wrong about something #marketing Seth Godin has an interesting post about the rise of “drive by culture&#.
  • KIKOLANI  |  FRIDAY, JANUARY 13, 2012
    [Marketing] Fetching Friday – Resources Mashup & Unseen Sea
    How to Strategically Dominate the Facebook News Feed – Facebook engagement is the secret sauce for Facebook marketing. Essential Google+ Features for Marketing Your Business Online – If you think Google+ is a fad or a failure like Buzz/Wave etc. Here are a 6 tips to jump start your Google+ business marketing campaigns. What Google Personalized Search plus Your World Means for Marketing – Here are some observations for you as a marketer as it relates to Google Personalized Search and more specifically, the recommended personal and brand pages.
  • GEOFF LIVINGSTON  |  WEDNESDAY, APRIL 17, 2013
    [Marketing] Is Existing Online a Quest of Loneliness or Giving?
    The effort spent was given voluntarily, an internal need to communicate, to socialize, to market, or some other form of self-justification. To better my profession, to market my business, to FEED MY CHILD! 'Image by Den Den. Do you sense a lack of clear meaning in this online rat race? On one hand, existence stands in its purest form, reasons to be online, missions of the niche! Then we dilute existence with digital records of ice cream trips, Nike Fuel runs, and manufactured savoir faire. We have many boys and girls trapped in their own online bubbles now. The Rat Race of Likes.
  • KIKOLANI  |  MONDAY, OCTOBER 22, 2012
    [Marketing] Show Me The Money – Top 5 Google AdSense Alternatives
    As a blogger in a competitive and increasingly saturated market, it can be hard to continually create magnetic content, build a community and increase your skill level. ClickBooth (also known as CB), is one of the few ad networks that can genuinely claim to offer industry-high payouts, due to their focus on affiliate marketing. This is a guest post by Jacob E. Dawson. There’s something you should know: AdSense isn’t the only option for earning advertising revenue out there. Minimum Monthly Impressions: 50,000. Revenue Share: 75%. Minimum Payout: $20 (Paypal). Adbrite.
  • TWIST IMAGE  |  THURSDAY, NOVEMBER 14, 2013
    [Marketing] Reboot Your Business: How To Ride The 5 Disruption Waves That Will Sink Your Competition
    On Tuesday, November 26th (at 3 pm eastern), Danny Iny from Firepole Marketing is going to be hosting a webinar that will dive deep into the core concepts of my latest book, CTRL ALT Delete , and it''s 100% free! If you''ve had enough of my blathering, I''m also thrilled that Gini Dietrich (founder and CEO of Arment Dietrich , co-author of Marketing In The Round , blogger at Spin Sucks and co-host of the Inside PR podcast) and Marcus Sheridan (all things Sales Lion ) have agreed to take part in the conversation. firepole marketing. marketing in the round. big data.
  • ENGAGE  |  FRIDAY, JUNE 13, 2014
    [Marketing] Step into the Light: Why You Must Be Measuring Your Content’s Performance
    If you are a marketer who is responsible for delivering on business objectives (yes, I’m talking to you) the game has changed. Gone are the days of “we don’t know which half of our marketing/advertising is working.” Measure the results of what you’re putting into the market, and you will be able to improve on those results. 'I recently attended a roundtable discussion for in-house agency creatives who work with internal stakeholders on content creation. The content creation process is unique to every company but there were some facts that surprised—and disturbed—me.
  • STEPHEN P SMITH  |  THURSDAY, MAY 27, 2010
    [Marketing] The One-Page Action Plan
    23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! Here is a practical process that you can use to keep your creative momentum going and bring your ideas to life: 1.
  • STEPHEN P SMITH  |  SUNDAY, JULY 18, 2010
    [Marketing] There is a Light at the End of the Tunnel,
    23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! Now it appears that a free blogging platform has been taken down by its hosting provider on orders from the U.S.
  • STEPHEN P SMITH  |  SATURDAY, JULY 31, 2010
    [Marketing] Take the GTD IQ Quiz
    23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! This is my result: You’re a GTD Visionary/Crazy-Maker On the positive side, you’re a Visionary. click here!)
  • STEPHEN P SMITH  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] 95 Tips on Work/Life Balance
    23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! contributed a tip (#11) “ Balance Through Productivity “ Powered by ScribeFire. What is this RSS?
  • STEPHEN P SMITH  |  SUNDAY, AUGUST 15, 2010
    [Marketing] Moleskine Accessories
    23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! Definitely worth a look! So I created a list of objects, persons, things, etc. and a list of styles, adjectives, etc.
  • STEPHEN P SMITH  |  FRIDAY, SEPTEMBER 10, 2010
    [Marketing] Productive Magazine Issue 5 : : …words
    23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! Magazine #5 available! Miguel Guía interview about art, passion, habits and more! It’s a free download!)
  • TWIST IMAGE  |  FRIDAY, AUGUST 19, 2011
    [Marketing] Don't Quit. Yet
    often tell brands that are trying to figure out if Digital Marketing is going to replace their traditional marketing endeavors that, " everything is 'with', not 'instead of'." digital marketing. traditional marketing. Are you thinking of quitting Twitter or Facebook or Blogging? Google + is getting a lot of attention lately. The people that are really enjoying it are now considering quitting Facebook and Twitter for it. It's hard to say where and when is the right time to quit anything (unless it's an unhealthy habit. " ). Knowing when to quit is key.
  • SOCIALFISH  |  FRIDAY, APRIL 27, 2012
    [Marketing] Fails, the Center of the Universe, Automating, and Tracking Traffic from Social: 6 MUST READ Posts This Week
    Keep a list of the digital marketing tasks that you do today and over the next few days and determine if they are repeatable tasks with predictable outcomes. Just another quick roundup of MUST READ posts you may have missed: 1. What Does a Washington Post Blogger Resigning Say About the State of Digital Publishing? Maggie McGary) – Maggie has that knack of pushing through to the harder questions when everyone else (including me) just buys what we’re told. ” Everyone knows that the traditional publications model is dying. socialbiz. socialbusiness. ASAE, WSAE, CMA.
  • WAXING UNLYRICAL  |  THURSDAY, MAY 5, 2011
    [Marketing] Public Relations and the Rebirth of Storytelling
    There are times I think, following Apple and Disney, it’s like they’re putting on a marketing clinic. They Brewer is some sort of PR, Marketing, Social Media person who makes hats or something. Guest post by Davina Brewer. As a PR pro, one of the things I’ve liked best about this social media movement is the rebirth or revival of storytelling. Banishment of the Business Barf. Down with buzzwords , no more word vomit. UnSucking of the corporate babble. Back to basics , we’re trying to tell real, human stories again. It’s not all about you. Is it? Where. factors.
  • TWITIP  |  WEDNESDAY, MARCH 17, 2010
    [Marketing] One Name or Two? Let's Find Out
    have a second account for my business, which I keep strictly professional, where I tweet about Social Networking and Marketing. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Nathan Hangen @nhangen One Name or Two? Let’s Find Out 12 I was asked recently about the task of managing multiple Twitter accounts and if it’s better to use your own name or an “imaginary name.&# Too many people treat Twitter with black and white answers… with absolutes.
  • KIKOLANI  |  MONDAY, SEPTEMBER 24, 2012
    [Marketing] How to Leverage the Potential of Blogger Outreach
    think of blogger outreach not from the perspective of an online marketer, but somebody who actually wants to strike up a conversation with the best in the field. Twitter let’s you do so many things and apart from all the micro blogging and social media marketing that it helps accomplish, it also helps you find the link building opportunities that you are searching for. After all, internet marketing is not just about link building is it? How to Become a Local Business Marketing Expert as a Blogger. What is Blogger Outreach? Photo Credit: Kenneth Yeung on Flickr.
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 17, 2014
    [Marketing] [VIDEO] Watch @MNBurgess Discuss “The Rise of the Social Employee” at @tedxnavesink @TEDx @SocialEmployee #SocBiz
    The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. 'Last month, I had the great honor of presenting a talk at TEDxNavesink ( @tedxnavesink ) at Two River Theater in Red Bank, NJ. am proud to announce that the video is now available online. My sincerest thanks to everyone at TEDxNavesink for inviting me to be a part of this fantastic event. Please check out @SocialEmployee media buzz!
  • GEOFF LIVINGSTON  |  FRIDAY, JANUARY 25, 2013
    [Marketing] Awakening from Delusions of Grandeur
    With no hard deadlines or need to market publicly declared personal projects, I am free. Image by alshepmcr. It’s a strange world we live in online. Delusions of grandeur call, singing like that sweet Siren in the midst of the sea. To win, we must appear like we are Doing Important Things, but in the end we find our lives dashed on the rocks. I’m speaking about the competitive rat race to see who can get the most social media rock star badges; keynotes, books, followings, awards, blog mentions, yeah! have to admit, I got caught up in this hooplah again during the past year.
  • ENGAGING BRAND  |  WEDNESDAY, JANUARY 27, 2010
    [Marketing] Ideas - Protected species of business
    Ed Hardy Shirts on Show 300 - Facebook Marketing spyseo on Show 300 - Facebook Marketing Small Business Answering service on Putting the Wow into Customer Service Small Business Answering service on Customer Service and the Fred Factor Krishna De on Show 300 - Facebook Marketing LOGO DESIGN on Whats Missing in Your Logo? Show 301 - How Risky is Risk Show 300 - Facebook Marketing Show 299 - The 24 Hour Customer Do we need a new style of citizenship? Ideas are the fuel, they are the heartbeat of a company. Ideas are the fuel, they are the heartbeat of a company.
  • SOCIALNOMICS  |  WEDNESDAY, MARCH 30, 2011
    [Marketing] Salesforce to acquire Radian6 for $326 Million
    com is gaining the technology and market leader in social media monitoring,&# said Marc Benioff, chairman and CEO, salesforce.com. Whether you currently use Radian6 as part of your marketing, communications, research, customer service, or any other initiatives you can be assured of our commitment to your business. Salesforce.com will pay $276 million in cash and $50 million in stock for social media monitoring company Radian6. Radian6 started in 2006 and they are based in Halifax, Nova Scotia. Radian6 has been able to capture many major clients including GE, Dell, Pepsi and UPS.
  • PUSHING SOCIAL  |  WEDNESDAY, JULY 14, 2010
    [Marketing] 7 Not So Obvious Ways to Earn Your Readers Trust
    This is the #1 reason why top online marketers aren’t worried by FTC testimonial regulations; simply, they’ve always be open with their readers – they never required a law.  So many marketers I see out there who rush to monetize their readers without giving much thought to longevity. firmly believe that anyone who is looking to profit off of the internet needs to spend a considerable amount of time first developing their voice and tone so they can easily build trust with their target market. Share Email This Listen here Focker…This is the Circle of Trust.
  • ONLINE COMMUNITY STRATEGIST  |  SUNDAY, JANUARY 24, 2010
    [Marketing] When members go rogue and other community frustrations
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed When members go rogue and other community frustrations January 24, 2010 in Community management | Tags: community manager , online communities I have a rogue group of members in my community. They don’t think I know it. But I know it all too well. Their tactics are completely juvenile. They plot against other members, and pat each other on the back when their antics cause others grief. have struggled with handling this group.
  • ONLINE COMMUNITY STRATEGIST  |  FRIDAY, JUNE 11, 2010
    [Marketing] Here's why you can't leave a community unmanned
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Here’s why you can’t leave a community unmanned June 11, 2010 in Community management First off, this is not a bash against my former employer. They did what they had to do, much of which involved figuring out next steps for the community and how they’d like to see it develop going forward. That, I understand. After all, no one knows the struggles better than me, the person who launched and managed it from its infancy.  del.icio.us
  • SOCIAL WAYNE  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Marketing] Podcast #15: On The Record with Eric Schwartzman: Getting started with QR Codes
    During the podcast we discussed the recent intrest in QR Codes by marketeers, how to deploy and implement QR Codes and some QR Code use cases. During the podcast we discussed the recent intrest in QR Codes by marketeers, how to deploy and implement QR Codes and some QR Code use cases. Last I was a guest for the On the Record podcast hosted by Eric Schwartzman. Also on the podcast was Don, who gave a few examples how he’s using QR Codes overseas. Listen: Length: 27:18 minutes. Thanks Eric for having me on the show. What are some QR Code examples you have seen?
  • SPHINN  |  THURSDAY, SEPTEMBER 23, 2010
    [Marketing] Danny we had a discussion on that post as well. If you want to.
    Sphinn Guidelines | Login | Help Hot News Comments Submit News Tip Start A Discussion Tools Sphinn Blog Sphinn Feeds SEO PPC SEM Social Media Link Building Analytics Display Ads Domaining Usability Searching Vertical Search Affiliates Sphinn Zone Other Internet Marketing Sorry this site requires JavaScript to be enabled in your browser. Is it even possible these days to do SEO "naturally" by having a great site and marketing it professionally? Whats Sphinn? Join us! See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari.
  • SPHINN  |  FRIDAY, SEPTEMBER 24, 2010
    [Marketing] Yep, saw your comments Andy. Maybe I'll play with that, but I.
    Sphinn Guidelines | Login | Help Hot News Comments Submit News Tip Start A Discussion Tools Sphinn Blog Sphinn Feeds SEO PPC SEM Social Media Link Building Analytics Display Ads Domaining Usability Searching Vertical Search Affiliates Sphinn Zone Other Internet Marketing Sorry this site requires JavaScript to be enabled in your browser. Is it even possible these days to do SEO "naturally" by having a great site and marketing it professionally? Whats Sphinn? Join us! See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari.
  • SPHINN  |  FRIDAY, SEPTEMBER 24, 2010
    [Marketing] That's the core issue to me. Google says do content, and yet you.
    Sphinn Guidelines | Login | Help Hot News Comments Submit News Tip Start A Discussion Tools Sphinn Blog Sphinn Feeds SEO PPC SEM Social Media Link Building Analytics Display Ads Domaining Usability Searching Vertical Search Affiliates Sphinn Zone Other Internet Marketing Sorry this site requires JavaScript to be enabled in your browser. Is it even possible these days to do SEO "naturally" by having a great site and marketing it professionally? Whats Sphinn? Join us! See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari.
  • MINDJUMPERS  |  MONDAY, JULY 26, 2010
    [Marketing] Can an Unknown Brand Become Word of Mouth? | Mindjumpers
    The Indonesian headache reliever brand Dumin was introduced at the market year 2005. Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved » Can an Unknown Brand Become Word of Mouth?
  • MINDJUMPERS  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] Viral Video Ad Update: Hip Hop Hamsters Closing In On Old Spice
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « The Business Behind Facebook Five Digital Channels For Word of Mouth Marketing » Viral Video Ad Update: Hip Hop Hamsters Closing In On Old Spice Posted by Jonas Klit Nielsen Aug 11th, 2010 Tweet Old Spice owns the spot as the top Viral video Ad right now, but the gap is closing in – it’s the hip hop hamsters. Little less than a month ago, I was standing on a parking lot in San Diego. Our rented car had broken down, I really liked that car, a mid size Dodge. Now to the POINT.
  • SPIN SUCKS  |  THURSDAY, SEPTEMBER 9, 2010
    [Marketing] No Place Like Home: Is Facebook the Wizard of Your Oz? | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 09 2010 No Place Like Home: Is Facebook the Wizard of Your Oz? Market-driven prices that make your customers know they are receiving great value from you. But we must be careful not to let Facebook become the wizard of our Oz. Facebook, Facebook, Facebook.
  • TWIST IMAGE  |  WEDNESDAY, DECEMBER 28, 2011
    [Marketing] Six Links Worthy Of Your Attention #80
    The principle tenet of Lean is: your job as a start-up entrepreneur is get to 'product-market fit'. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "Missed 2011 in pop music? Fear not. This amazing five minute track shows mash-ups aren't dead. Can you name all the tracks? Derivative or pure genius?" " (Alistair for Hugh). Drunk History Christmas with Ryan Gosling, Jim Carrey and Eva Mendes - Funny or Die. "Give a man a half-bottle of scotch. Ask him to recite a Yuletide poem. No matter what he says.
  • JEFFESPOSITO.COM  |  WEDNESDAY, OCTOBER 27, 2010
    [Marketing] Picking a new social media monitoring service
    With unlimited users, the tool can easily be shared with multiple parties including customer service, product marketing and the communications team. Cheers, Teresa Teresa Basich Content Marketing Manager Radian6 [link] @TransitionalTee jeffespo Hi Teresa, No problem, I was very happy with the tool and the widgets are awesome. My search did not incorporate everyone in the market. Therefore, M¦ Buzz entered into the social media monitoring market via a partnership with Techrigy SM2 in April 2009. With Radian6, adding sentiment to posts, Tweets, videos, etc. Thanks!
  • SPIN SUCKS  |  MONDAY, MARCH 19, 2012
    [Marketing] Videos Done Right: Dollar Shave Club & Invisible Children
    If you’re a PR or marketing professional, creating videos for the web is your new reality. Today’s guest post is written by  Gregg Jaffe. March 5, 2012. day that will live in vidfamy (patent pending). That’s the day startup Dollar Shave Club and NGO Invisible Children enchanted the web and the world by using video to deliver their messages – both quickly achieving the Shangri-la of web cred – “going viral.”. Clients want videos and they’re coming to you demanding the next big sensation. The Dollar Shave Club. They’ve made you love them for being the underdog. So What?
  • PAMORAMA  |  SUNDAY, DECEMBER 13, 2009
    [Marketing] What Google's Real-Time Search Means for Brands
    pamorama marketing, life, social media Home About Bookshelf Links Contact What Google’s Real-Time Search Means for Brands by Pam Dyer on December 13, 2009 Share Google recently announced a new search engine ingredient: Real-time search. Another area that businesses may have to focus on is “mobile marketing and apps&#. Another area that businesses may have to focus on is “mobile marketing and apps&#. saeed gives a very good idea of mobile marketing. saeed gives a very good idea of mobile marketing. It can now be found more easily.
  • GEOFF LIVINGSTON  |  FRIDAY, JULY 19, 2013
    [Marketing] Life with a Scarlet Letter
    The way I see it, I have two paths; one is to leave the interwebs, walk with some shame, and live a quiet life as a marketer behind the scenes. 'This blog post is running in support of my  Punish Geoff Fundraiser: Civilination !  Please consider a donation  to support better online conversations. At the time of publishing, we have raised more than $3,000 for the Civilination Academy. Long-term readers know I have attempted to evolve my language to become more mindful of others. It’s no coincidence that this person is someone I wrangled with on here and elsewhere. New Disagreements.
  • PROACTIVE REPORT  |  MONDAY, OCTOBER 24, 2011
    [Marketing] Changes in News Delivery Give New Power to Press Releases
    The European Digital Journalism Survey 2009 polled over 350 journalists across Europe and discovered that one in three thinks that their traditional channel may well be taken off the market. Ten years ago the Internet was in its infancy and most people got their news from newspapers and TV and the public, journalists and PR people alike were all accustomed to a 24-hour news cycle. That has changed dramatically in the last five years and we now live in a 24/7 news cycle where people expect to see eye-witness accounts of events as they are occurring. Just 5% had broadband at home.
  • SOCIALNOMICS  |  THURSDAY, AUGUST 29, 2013
    [Marketing] Social Media Tips and Tricks for Professionals
    It can also be an efficient way to market you as a professional. Whatever platform you choose to use to market yourself professionally, you want to ensure that your most current information is provided.  Twitter is also about sharing and not marketing yourself. 'Today’s social media is not just about keeping in touch with friends and family. There are very real benefits to tying your professional persona to social media , and here we provide some helpful hints for doing so. Facebook as a Vehicle for Your Professional Information. Put Your Real Self Out There.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, MAY 6, 2013
    [Marketing] It’s Time To Jump Off The Wheel
    The truth is what was true about markets, business, value creation, management, organizations and most importantly what was meaningful to the human network is no longer considered the truth. 'Everyday people go into the “job cage” and jump on the same wheel they ran on the day before. Management measures the output of all the wheels collectively then attempts to optimize each wheel to improve the whole. What management doesn’t realize is that by tinkering with each wheel they are sub-optimizing the whole. The “job cage” is the environment we are bound to work in.
  • THE RELATIONSHIP ECONOMY  |  WEDNESDAY, APRIL 17, 2013
    [Marketing] Businesses Are Measuring The Wrong Things
    As markets matured organizations realized that a customer satisfaction was important to financial performance. 'How does a business know if it is doing well? Some people would say it is the measure of profitability. Others would say the health of the balance sheet while others might say the stock price over time. Most everyone would chose some financial measure to determine how well and organization is doing. But those are the wrong measures for these times. Early in the industrial era what mattered was the organizations financial performance. So everyone tried to improve quality.
  • DIVA MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Marketing] A Stop On The microMarketing Book Tour
    This is new way of marketing is occurring not through the channels of Mad Men mass communication; but fueled by micro cultures created by micro content developed by micromavens. . Diva Marketing rarely posts book reviews preferring to bring the author directly to you. Taking a cue from Mr. Verdino, Colonel Powell and my mom - who told me wonderful gifts come in small packages (I think she was talking about bling but in away this is marketing bling!). For a cool example of micro content check out  Social Media Marketing GPS  . Colin Powell. your customers. . Caution!
  • DIVA MARKETING BLOG  |  SUNDAY, JULY 4, 2010
    [Marketing] Twitter Twisted Recipes For The Fourth of July
    Enjoy! .     Read more - Martha Stewart's Twitter Recipes complied by Diva Marketing  Celebrations for the Fourth of July are wrapped in tradition. In Hot'lanta the 41st Peachtree Road Race again closed Peachtree Street in Buckhead through Midtown to accommodate 55,000 runners, joggers and power walkers.  Tonight there will bo over 800,000 people, with blankets and picnics at the Esplanade on the Charles River, who will enjoy a night of Boston Pops, fireworks and @craigyferg.  There will also be millions who will turn on the grill and kick back with family and friends.
  • TWITIP  |  THURSDAY, JANUARY 28, 2010
    [Marketing] The Group Hug Effect
    you’re suggesting people to actually “learn to use Twitter to the best of your ability&# … that’s smart, but rarely people want to learn about Twitter, they’re dazzled with the so-called get 1,000+ followers instantly type of how-to guides… it’s a shame that such products are on the market. There’s a point to the criticism and I hope you’ll stick through it long enough to get to the end and join me in the discussion. It has to do with Twitter, blogging, and social media. Great quotes, great posts, and great discussions. Dominate it.
  • SOCIALFISH  |  MONDAY, OCTOBER 29, 2012
    [Marketing] New Benchmarks for Success in the Knowledge Age
    Staff capabilities for improvising, thinking on their feet, re-configuring, identifying and seizing on hidden customer problems and emerging market opportunities. Through our years of interviewing and working with bright, strategic executives with change agendas, we were puzzled by one paradox.  While articulate about goals and visions for the future, many of these executives appeared oddly stymied when asked to describe what success might really look and feel like. How would they know if they succeeded? Suddenly, during a recent conversation with a group of CEOs, it struck me. Revenue?
  • JANET FOUTS  |  WEDNESDAY, AUGUST 10, 2011
    [Marketing] A lesson in social media management for PR
    Whole Foods teamed up with Halal food brand Saffron Road to promote targeted products on their web site as well as some giveaways of coupons and gift certificates on their web site in their first Ramadan marketing campaign. Our company statement addresses it too: Whole Foods Market is NOT canceling our current halal promotion, which is centered around the timeframe of Ramadan. You may have been watching one of those PR nightmares in progress, this time with healthy food giant Whole Foods ? So far so good right? The feedback on the Whole Foods blog is overall positive and friendly.
  • SOCIALNOMICS  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Marketing] Tweet at the Right Time and Maximize Your ROI
    Content Marketing Specialist – Portfolio. 'We’ve all read posts or seen infographics talking about the best time to tweet, but what if I told you that this data could be customized to your followers? The time and resources you are investing in managing Twitter is valuable, and data shows that 73% consumers are following businesses on Twitter to get updates on future products, promotions, etc. Amplifying the potential reach to your customers with the information they want is critical. One of the web-based analytic programs I came across was  Followerwonk.
  • GREG VERDINO  |  THURSDAY, MAY 14, 2009
    [Marketing] Greg Verdino: GyPSii: all-in-one social networking for the iPhone
    Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « Best Buy CMO on digital and social marketing | Main | Want to get the most from social media? This blog looks at trends in media and marketing, as these industries grapple with the changes being brought on by disruptive technologies, new business imperatives and the rise of the empowered consumer. Look inside. few months later, crayon began working with a mobile social network provider called GyPSii. 
  • GREG VERDINO  |  MONDAY, OCTOBER 19, 2009
    [Marketing] Miscellaneous Monday
    Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « Turn skeptics into advocates at Blog World Expo | Main | What if the future of technology is more sand than silicon? This blog looks at trends in media and marketing, as these industries grapple with the changes being brought on by disruptive technologies, new business imperatives and the rise of the empowered consumer. What was I doing? No - not getting married. Check out my photostream to find out. Peace.
  • FRESHNETWORKS   |  MONDAY, MARCH 18, 2013
    [Marketing] Will consumers make money from their online data? The arguments for and against
    Marketers and advertisers will only be interested in bargaining if they can see it’s the best way to reach people – again, it depends on en masse adoption. Tweet Scales of Justice (Photo credit: Citizensheep). As we recently discussed, there is a growing discussion about who is making money from personal data that we share online and the role that “ data-lockers ” might play. These would essentially allow people to retain ownership of their data – only ‘unlocking’ it to brands and organisations with which they are happy to share the information. times.
  • JEFF ESPOSITO  |  MONDAY, SEPTEMBER 17, 2012
    [Marketing] Optimize, a [VIDEO] book review
    You should read this book if: You are new to content, social, or search marketing. A few weeks back the folks over at Wiley passed me a copy of Lee Odden’s Optimize to do a video book review. The book itself is an outline for using content, social media and search engine optimization together to maximize success. Kind of like a big gooey PB&J sandwich. My full review is below: This post contains video, click here if you are having trouble viewing. You are thinking about building out any of those programs. You are in one of these disciplines and are looking to add to your mix.
  • CONVINCE & CONVERT  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Marketing] Do You Have the Guts to Expect Social Media Failure | Social Media.
    There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. The graveyard of digital marketing is littered with the bones and business cards of those that dove in head-first with high expectations, no strategy, and no plan for testing and optimization of results. Jeremiah Owyang just wrote a post about how to integrate Social Media across the board into a company’s marketing efforts. Great post!
  • STEVE RUBEL  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Marketing] Lifestreaming Lessons - a 90-Day Report - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs." He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 22 Sep 2009 Lifestreaming Lessons - a 90-Day Report As many of you are aware, three months ago I did something that some considered virtual heresy. After five years and 5300 posts I shuttered my blog, Micro Persuasion, in favor of this lifestream. So what's missing?
  • MICRO PERSUASION  |  THURSDAY, JULY 1, 2010
    [Marketing] Immediacy vs. Reflection - The Steve Rubel Stream
    stream allows me to post the trends that I follow as a marketing person working in emerging industries. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 1 Jul 2009 Immediacy vs. Reflection My move from a blog to a lifestream format has elicited two kinds ofresponses so far: approvers and doubters. Such models favor immediacy over reflection. What'syour view?
  • ENGAGE  |  FRIDAY, NOVEMBER 22, 2013
    [Marketing] Social Media: There’s a Right (and a Wrong) Way to Stand Out
    It''s loaded with content marketing articles and strategies, a definite must-read edition.”. What about the phrase “loaded with content-marketing articles and strategies” conveys that this issue is a must-read? When the average reader woke up this morning, do you think he counted among his hopes for the day that he would tumble into an electronic magazine "loaded with content marketing articles and strategies"? But if you asked him, he’d probably say that when it comes to content marketing articles and strategies, he’s plenty loaded enough, thank you very much.
  • DANNY BROWN  |  SUNDAY, OCTOBER 31, 2010
    [Marketing] A Few Places to Catch Me This Week
    Marketer Monday Chat on Twitter. The first place I’ll be is tomorrow’s Marketer Monday chat on Twitter , or #MMchat. Hosted by Jeff Ashcroft , Marketer Monday is part of The Social CMO brand , and visits a different topic each week with various marketing professionals. Jeff kindly invited me to co-host tomorrow’s chat, and the topic will be The Increasing Role of Content as an Engagement and Marketing Tool. I always feel “weird&# writing these types of posts. The places. You can follow or contribute to the chat via the #MMchat hashtag.
  • CONVINCE & CONVERT  |  SUNDAY, MAY 20, 2012
    [Marketing] Clearing Clouds of Confusion – the 5 Categories of Social Media Software
    The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. This is especially true of the marketing management guys like Buddy, Involver, Vitrue, Wildfire, et al who all hope to be end-to-end solutions. ” You need Social Marketing Software (AKA Social Media Management Software and a bunch of gibberish labels). The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. Hard to figure out who does what, right?
  • MOBILEGROOVE  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Marketing] BEST & BRIGHTEST: COM #238: New Nokia CEO, UX & MSG “Pick Of The Week”
    By way of background, Carlo Longino (our host at  COM #238 this week) and Russell Buckley (perhaps best known now as Global Chair Emeritus; Mobile Marketing Association and AdMob Evangelist) launched the COM over at the MobHappy blog with this post on October 13, 2005. The countdown starts! Just one month until the Carnival of the Mobilists marks its fifth anniversary. Since then we’ve grown to over 100 and we continue to add new Mobilists and mobile enthusiasts around the world. peggy@msearchgroove.com ). So let’s roll on with this week’s line-up. Read COM#237 here.
  • WAXING UNLYRICAL  |  WEDNESDAY, MAY 9, 2012
    [Marketing] When Opportunity Knocks
    From Marcus, not just on content marketing, but on how to wake an audience up with a smart presentation style. If you’ve ever had an opportunity to attend a conference come your way and turned it down, thinking, “This isn’t directly related to what I do, what will I gain from it?”… read on. ve been out for the last few days, attending (and speaking at) the 2012 PRSA Counselors Academy in New Orleans. That’s Derek Skaletsky of Traackr, Gini Dietrich and Johna Burke of BurrellesLuce, in my breakout session.). Boy, was I wrong. who went out of their way to make me feel at home. It is?
  • WEB METRICS GURU  |  WEDNESDAY, FEBRUARY 2, 2011
    [Marketing] Metrics that Matter vs. those which Don’t and Web Journal Mid January – Feb 1, 2011
    Why Influencer Marketing Needs to Go Beyond Follower Counts. Why Influencer Marketing Is a Dangerous Fad (mashable.com). I read K.D. Paine’s post on Sometimes, metrics that ignore relationships are worse than no metrics at all citing a weakness of having  measurements program that only crunches numbers while failing to look at the people and the relationships behind the  numbers, it reminded me of lazy thinking (a.k.a. Paul Krugman’s blog post on Shiny Lazy People recently).   recent M.I.T. Related articles.
  • FEVER BEE  |  THURSDAY, SEPTEMBER 20, 2012
    [Marketing] Making 'Real' Communities
    Offline communities aren't (typically) spammed with marketing messages nor developed with ulterior motives.  Is it really amazing when online communities act like real communities ? Howard Rheingold has been documentin g this for over two decades.    Communities (online or offline) are people interacting and building relationships around topics of interest. It shouldn't be a surprise when they mourn the loss of popular members, help to support each other, and rally around causes they hold dear. Does the medium change the meaningfulness of the community?
  • KIKOLANI  |  FRIDAY, JANUARY 27, 2012
    [Marketing] Fetching Friday – Resources Mashup & Yosemite HD
    How Bloggers and Content Marketers Can Generate Unlimited Video Ideas – How to come up with great video ideas to create a regular video publishing schedule. This post walks through how to investigate your competitors’ various online marketing strategies. 11 Social Media Marketing Gurus Revealed Their Best Social Media Traffic Source The author asks social media gurus what their favorite social media channel is to drive traffic and why. The Resources Mashup. Blogging / Writing. Business / Career. Learn what it is and how to do it. Freelancing. Find out how!
  • SOCIALNOMICS  |  MONDAY, AUGUST 4, 2014
    [Marketing] How to Apply a “Customer First” Mentality to Your Ecommerce Business
    Apart from the fact that we marketers love using phrases and buzzwords like Mobile First , there was something else begging for immediate attention. SEO, design, functionality, and marketing, last time we checked, all got down on their knees for the customer (and the omnipotent Google also intends to keep it that way). So it doesn’t necessarily mean you have to go to market first with mobile, but that the customer should be able to come and go from whichever touch-point she wants and get the information or get the experience. ”. 'Mobile happened. Now, that stands corrected.
  • KYLE LACY  |  MONDAY, FEBRUARY 14, 2011
    [Marketing] Enhancing Offline Relationships with Social Media
    Seth makes a brilliant example in his post,  Old Marketing with New Tools : Cost and speed pressure means that when you get your car serviced, it’s unlikely you’ll be greeted by the mechanic himself, wiping his hands on a greasy rag, telling you exactly what he did to your car. Why do we tend to shorten experiences? Why… as a society… do we keep inventing new ways to make things faster, harder, stronger, and compiled. Technology has managed to help our society do more in less time. Instead, you’ll get a difficult to decipher printout. If you do it right.
  • ENGAGE  |  THURSDAY, DECEMBER 12, 2013
    [Marketing] Food for Thought: Why Typos Matter More Than You Think
    menu I saw recently spelled it “sandwish”—regrettable error or clever marketing gimmick? At its heart, content marketing draws readers in with tasty nuggets of information. 'I enjoy dining out at restaurants and perusing the menu to decide what appeals to me the most at that particular moment. But when I scan the menu and spot a typo, I confess that it makes me smug and almost gleeful. Call it an occupational hazard of a career in content editing. Over the years, I’ve come across some doozies in printed menus and online. By far, dessert rates as the most commonly misspelled dish.
  • LOUIS GRAY  |  THURSDAY, MARCH 10, 2011
    [Marketing] Real Valley Stories: You Stay, Your Boss Has to Go
    He had a hard time reconciling what the company said it did with what my colleague and I spent the most time doing - including our site rankings, IPO market predictions and the occasional interview with an industry luminary, like one I did with Scott Gannon, the then director of ecommerce at IBM. The new hire, a VP of Marketing, had apparently heard I had done some successful things even though our venture had practically flat-lined. Editor's Note: Part three in an irregular series of stories from my 12 years in Silicon Valley. For the most part, my classes were in the morning.
  • SOCIALFISH  |  WEDNESDAY, OCTOBER 12, 2011
    [Marketing] Crib Notes for #Humanize!
    So we’re getting a ton of buzz about Humanize: How People Centric Organizations Succeed in a Social World , which has been out for only 2 weeks and already made it to #59 in Internet Marketing Books on Amazon. Yeah – we know – huh???) – although we can’t get too excited, those numbers change every five minutes and we’re starting to get obsessive about checking. So if you don’t have the book yet, please help us out by buying the book ! We dig into each one in detail on the next four chapters. Which are… Exploring Humanize: Open. Humanize
  • KIKOLANI  |  MONDAY, AUGUST 6, 2012
    [Marketing] Server Melting Traffic Generation Methods
    As I am a religous SEO and Search Marketing freak, I’m also extremely passionate about creating, new traffic development strategies. Ad swaps are a kept secret, from within the internet marketing community, one that has been kept secretive long enough, in my opinion. It is a free strategy, one that is used by the more elite marketers. New to the marketing world? These are mostly a great group of marketers, but as with any income producing activity, you will always have to use common since. This is a guest post by Gregory Smith. Traffic matters. Ad Swaps.
  • SOCIALNOMICS  |  MONDAY, JULY 14, 2014
    [Marketing] Has Everyone Gone YouTube Mad?
    It doesn’t matter what this message is, or how serious it is either, virtually everyone is using YouTube as a method of advertising, marketing and entertainment. Videos are the perfect medium in a digital age where online ‘branding’, (no matter how awful it sounds) is so vital in the current competitive job market. These companies are dedicated to online video marketing campaigns. For instance, video production company , Lambda Films are one of the many businesses who are dedicated in producing these online marketing campaigns through audio-visuals. Low Cost.
  • GAURAVONOMICS  |  THURSDAY, JANUARY 6, 2011
    [Marketing] Ten Plus Insightful Reports and Slide Decks on Asia Consumer, Youth and Digital Trends
    If you liked this post, you might also like: Five Remarkable Trend Prediction Reports to Prepare You for 2011 Tracking Broad Social Trends Beyond Web and Mobile Across Asia Twenty Plus Insightful Slide Decks and Reports on Consumer Behavior in China Social Media Marketing Hall of Fame: 50 Global Case Studies Social Media Marketing Hall of Fame: The 50 Most Remarkable Platforms and Programs From 2006-2010 Times of India Story on Social Media Careers in India. I have been tracking broad consumer trends in Asia , beyond web, mobile and social. MTV/ Ian Stewart: Social Media in Asia.
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 18, 2012
    [Marketing] Social Media Time Savers: 4 New Productivity Tools and How to Use Them
    While a few of these tools can be used solely as a creative outlet, they can also serve as a way to harness creative energy that can be put toward your content marketing efforts so you can maintain a cohesive, high-quality, and consistent strategy. Self-proclaimed as “the spreadsheet-free editorial calendar system,” DivvyHQ lets you “divvy” and conquer your content marketing efforts. Springpad hasn’t hit the mainstream market yet like Pinterest has, but there’s a chance for it to go there soon if it plays its cards right. DivvyHQ. Pinterest. Then you can start pinning!
  • JANET FOUTS  |  FRIDAY, DECEMBER 30, 2011
    [Marketing] Need a little Social Discipline?
    By this I don’t mean you are constantly pushing out your marketing messaging and talking about business. I follow almost 4,000 people on Twitter , over 1500 on Linkedin , and more on Facebook , Google+ , blogs , forums, a zillion social networks, wikis and more. get around 800 emails a day (half of them are alerts, newsletters and feed reports for my clients). I’m not bragging, there are plenty of people with more, it’s just a fact of my life. How do I manage to do all that every day and still run a full time business? Great question. don’t. Break it down.
  • SPIN SUCKS  |  FRIDAY, MAY 11, 2012
    [Marketing] Gin and Topics: Man Named T-Rex and Dancing Harvard Boys
    And, on top of all of that, Marketing in the Round came out and, those of you who pre-ordered it began receiving it this week and sent in pictures (which we’ve posted on Pinterest ). It’s been a crazy couple of weeks! keynoted at Social Slam , took Mr. D to Vegas for his birthday, and co-keynoted (with Jay Baer ) at Counselors Academy. But I slept for eight hours last night so I’m beginning to feel myself again. Just in time for the big Chicago book launch party on Monday night (are you coming??). And you? You’re going to check out Gin and Topics. Stick with it.
  • TWIST IMAGE  |  FRIDAY, JULY 19, 2013
    [Marketing] YouTube. Then What?
    It''s a pretty amazing story and will give you some amazing insights into making ideas happen, smart marketing, overcoming challenges. 'Sit back, relax and watch this. As few months back, Kevin Rose (ex- Digg now at Google Ventures ) recorded an episode of Foundation with YouTube co-founder, Chad Hurley. and what a little bit of luck can do. foundation. google ventures. kevin rose. youtube. chadhurley digg foundation googleventures kevinrose youtube
  • STEVE RUBEL  |  THURSDAY, AUGUST 12, 2010
    [Marketing] The Nine Types of Browser Home Pages - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 12 Aug 2009 The Nine Types of Browser Home Pages via technobabble2dot0.wordpress.com My colleagues in the UK have an interesting post up about the the nine most common types of browser home pages. tend to fluctuate between iGoogle and Google. Whats yours and why? am always interested in how users set patterns to bow they use the Net - if at all. just have the new tab page open when I launch Chrome. Fosseng said.
  • STEVE RUBEL  |  SATURDAY, AUGUST 21, 2010
    [Marketing] Listen to the Doers - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 21 Aug 2009 Listen to the Doers Last night was among the more memorable of my career. had the unique opportunity to dine with social media strategists who work for three giants. Joining me were (pictured above left to right) Michael Brito from Intel, Tony "Frosty" Welch from HPs personal systems group and Richard Brewer-Hay from eBay. full summary is here. Sound easy? Its not. lot of us think we know what works.
  • MICRO PERSUASION  |  THURSDAY, JULY 1, 2010
    [Marketing] Getting the Mosterous from Posterous - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 1 Jul 2009 Getting the Mosterous from Posterous Posterous has a number of little features that I absolutely love. Whats great is that they primarily benefit those of you who consume and engage with my content. For more, see the photos I attached to the end of this post.) like how transparent this is. Strange! From email?
  • MICRO PERSUASION  |  MONDAY, JULY 19, 2010
    [Marketing] Why One Blogger is Shifting to Friendfeed - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 19 Jul 2009 Why One Blogger is Shifting to Friendfeed Cloudnotes is a gem of a little blog I have been reading for over a year. But now the writer, Marshall Preddy, is trying something new. Friendfeed Permalink Tweet Comments 10 Comments Jul 19, 2009 Adam Clark said. Maybe I should? Jul 19, 2009 Brent Hopkins said. havent.
  • TWIST IMAGE  |  SATURDAY, NOVEMBER 23, 2013
    [Marketing] A New Golden Age For Television
    'Brands are all hot over the Internet and digital marketing, but is television entering into a new golden age? If you''re in the media and marketing business, you should spend a few minutes watching this: Tags: amc. digital marketing. From a purely content and technology perspective, there is no doubt that television has evolved at a rapid pace in the past decade. Some might argue that this was a needed shift in a world where the Internet has captivated the world''s attention, while other''s might argue that this is the natural evolution of the medium. boardwalk empire.
  • SOSHABLE  |  MONDAY, JANUARY 7, 2013
    [Marketing] Rockefeller. Carnegie. Google? How Will the FTC Outcome Impact the SEO Game?
    Google also agreed to give marketers more control over their Google AdWords campaigns removing restrictions that prevented any online marketing company from managing their campaigns on competing web platforms. The playing field between search engine companies however should now be less competitive and designed to give the marketer more of an advantage with their SEO campaigns. Marketers can now implement a stronger advertising campaign for their clients across a broader spectrum of search engine. These men single handedly changed the world. Related articles.
  • KIKOLANI  |  WEDNESDAY, NOVEMBER 30, 2011
    [Marketing] 15 Wasteful Habits of Unproductive (and Unsuccessful) Part-Time Bloggers
    Everyone thinks they should have a blog when they start marketing online; yet, you’d be surprised how many “bloggers” have no idea why they’re doing so. For example, I wasted over a year with my Network Marketing blog because I was not clear about who my target audience really was. This is a guest post by Dr. Bob Clarke. It’s hard enough to build a successful and profitable blog when you have all day and night to devote to it. The fact is, if you want to succeed as a part time blogger, you’d better bring your “A game” at all times. You Don’t Understand WHY You Want to Blog.
  • JEFF KORHAN  |  THURSDAY, AUGUST 5, 2010
    [Marketing] Illuminate the Unknown with Social Media
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Lighten Up Your Social Media Life | Main | Getting Started with Social Media - A Small Business Checklist » August 05, 2010 Illuminate the Unknown with Social Media One of the challenges with many buying decisions is the fear of making a poor choice.    That's a powerful form of social marketing.   That's a powerful form of social marketing.   This was especially true prior to the Internet.
  • THE BLAKERY  |  TUESDAY, OCTOBER 5, 2010
    [Marketing] Jean Nidetch, F.F.H. (Formerly Fat Housewife), Customer-Centric Crusader
    He worked a market in Williamsburg, Brooklyn selling pickles, herring, and sauerkraut out of a pushcart. On October 12, 1492, a man discovered America. On October 12, 1923, America discovered a lady who was born to discover Weight Watchers. He was Christopher Columbus. She was Jean Nidetch. He took the mystery out of the world. She took the L out of ‘Flab.’ We all know his story. Here is hers.*. Photo source. Taking the L out of Flab. For such a little lady Nidetch has a big personality—but she wasn’t always little. for a better life. Nidetch was a fat kid and even fatter adult. F.F.H.
  • SOSHABLE  |  SUNDAY, MARCH 13, 2011
    [Marketing] The Bing-Twitter-Tsunami Debacle: Intentions Speak Louder Than Tweets
    It can also be an excellent venue for marketing and promoting a brand message. As Bing learned, attempting to sneak marketing into news of a tragedy under the guise of good intentions is an insult to the intelligence of the Twitter community. Bing Marketing: “Let’s Ride this Wave!&#. real social media marketing firm would have understood the community and the way that social media works to they point that they would have warned the Bing marketing department of this faux pas. Instead, marketers won and Bing lost. We have donated $100K.&#.
  • SOCIALNOMICS  |  TUESDAY, MAY 8, 2012
    [Marketing] Exploring Strategies For Successful Social Engagement with Travis Unwin of Sitewire
    As part of our interview series on effective use of social media marketing, I recently caught up with Travis Unwin , Director of Media Strategies for one of Awareness’ partner agencies Sitewire , a full service digital marketing and interactive advertising agency.  This is why Sitewire’s consultants share diverse backgrounds – marketing, consumer psychology and customer service. As a socially-savvy marketer should, Travis sees the job of his team at Sitewire as business strategists first, with an eye towards how social marketing can support these objectives.
  • TWIST IMAGE  |  THURSDAY, MAY 8, 2014
    [Marketing] Online Video Is Just As Expensive As TV Advertising
    smarter - more profound - marketing strategy should focus on building a healthy mix of ads with great storytelling and the ability to produce, distribute and share video-based stories about your brand that you have created. content marketing. contextual marketing. marketing strategy. 'You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment. That works. Don''t be fooled.
  • SOCIAL WAYNE  |  TUESDAY, FEBRUARY 1, 2011
    [Marketing] Day 1: People of color impacting the social web. Day 1. Anjuan Simmons #28DaysofDiversity
    He is currently a Director at Adverlyze, a company that provides online marketing services. As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human. Even though it’s black history month, the goal for 28 Days of Diversity is to feature not just African-Americans but other minorities in the web/tech space.
  • NOWSOURCING  |  FRIDAY, JULY 13, 2012
    [Marketing] RIP Digg: Enter the New Social Media Frontier
    ” - Tamar Weinberg , former top user of Digg, author of The New Community Rules: Marketing on the Social Web. Digg truly revolutionized social voting & fueled a new paradigm of social media marketing in Twitter’s infancy & with Facebook’s rise. Early Times. Back in the old school days of the social web (2005-2008), Digg.com was the place to be. If you were a top Digg user, you had clout (not klout, that’s for newbies, stick with me here) in the newly emerging Web 2.0 world. Connections were made and lifelong friendships emerged. People were happy.
  • WEB METRICS GURU  |  THURSDAY, FEBRUARY 17, 2011
    [Marketing] Davos On The Top Day 1 – a good day
    What transpired was probably not what the event organizers envisaged: I was there to advocate for a PR “takeover” of marketing, or at least for the merger of public relations and marketing into an all-encompassing function that I like to call public relations; Marshall was certainly not advocating the opposite. It was all streamed live and I expect videos and interviews I gave will be available in a few days; a press release also appeared today complementing our debate and the conference. argued PR is out of it’s league here – and i think Paul more or less agreed.
  • WAXING UNLYRICAL  |  WEDNESDAY, AUGUST 29, 2012
    [Marketing] Toon Time: Nice to Tweet You
    Erin Feldman  is the marketing communications manager at  TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog,  Write Right  (so write right, don’t make her use her red pen). Ed: seeing as how it’s “holiday week” here in the U.S., we decided to give the WUL team a bit of a break. So we’re re-running some older posts … not necessarily the ones that got huge numbers of comments, but the ones that are personal favorites of the team. ” Us too.
  • DANNY BROWN  |  FRIDAY, SEPTEMBER 3, 2010
    [Marketing] Email or RSS – Feeding the Inbox - Danny Brown
    removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Email or RSS – Feeding the Inbox - Danny Brown Email Marketing On Me says: September 4, 2010 at 4:05 am [.] Finest Online marketing Techniques For 2010 | Online Green Home Business says: September 4, 2010 at 7:51 am [.] Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Email or RSS – Feeding the Inbox September 4, 2010 36 voices share yours! But here’s the thing. If so, why? artyku?
  • JANET FOUTS  |  TUESDAY, JUNE 14, 2011
    [Marketing] Nonprofit Webinar Series – Social Fundraising
    Her books “Social Media Success!&# #SOCIALMEDIA PR tweet and “#SOCIALMEDIA NONPROFIT tweet&# draw on over 15 years of experience in online marketing and social media, working in the trenches with businesses of all sizes. Whether you work with a grass roots organization or a humongous nonproft you know that social media can be an effective way to make your message more visible out there in the world. Because they may never find you, and if you can’t create shareable content they won’t tell their friends about you either. So what to do? Free webinars you say? link].
  • GAURAVONOMICS  |  THURSDAY, SEPTEMBER 30, 2010
    [Marketing] Social Networks and Communities Can Be Content-Centric or People.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Why the Japanese Prefer Visual Thinking How to Scale Real-time Plus Face-time » Social Networks and Communities Can Be Content-Centric or People-Centric Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! What do you think? For more, read my bio.
  • LOUIS GRAY  |  THURSDAY, OCTOBER 6, 2011
    [Marketing] Steve Jobs: An Irreplaceable Icon
    Not even those of us who held our AAPL shares in the single digits and cheered when the company market cap passed $4 billion had any idea of what the next decade would bring. He was, to many, a hero - even to those who found themselves going against Apple in the market. The world's outpouring of affection for Apple cofounder Steve Jobs is remarkable. Amidst a world of awkward poor dressing techies, Steve exuded class and presented himself as being above the fray. His presentations were a masterpiece. His products were art. Each keynote worried us that it would be his last.
  • DREW'S MARKETING MINUTE  |  TUESDAY, MAY 21, 2013
    [Marketing] So you want a career in advertising?
    can teach them about marketing but I can’t make them honest or hard working. 'I was recently contacted by a college student who asked if he could interview me for one of this classes. One of the questions he asked is one I get a lot, so I thought I’d share my answer with you here. If you aspire to be in our business — I hope it helps. If you’re already in the business — what did I miss? What advice would you give to anyone who was aspiring to enter the field of advertising? Yikes… there are lots of things to know but here are some of the biggies.
  • ENGAGE  |  FRIDAY, MARCH 25, 2011
    [Marketing] More Please: Why I Welcome the Technology Overload with Open Arms
    We deserve a break from the drudgery of end-of-the-world news reports and crashing stock markets to enjoy these wonderful creations. I had my MacBook open on my older brother’s couch one lazy afternoon, busy browsing the Internet for nothing remotely important. My iPhone happily chirped that I had a message. found my phone wedged under some couch cushions, and fired back a response within moments. picked up my Kindle, downloaded a book, and read the opening lines before being interrupted by my nephew. Now, he wanted to look up pictures of trains on my computer. Are we too connected?
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, DECEMBER 7, 2012
    [Marketing] Start Your Own Google+ Community
    If you don’t have a Google+ account right now and you are trying to brand yourself online or engage in online marketing in any way, then you should get an account. Yesterday, while no one was looking, Google+ introduced Communities. Evidently, a bunch of people were looking because within minutes hundreds of new communities started appearing on the social network. As of this writing, some communities are approaching 10,000 members. Not bad for a 24-hour period. Communities within the context of Google+ is a good idea. Communities is just one more aspect of that. If so, join them.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, APRIL 6, 2012
    [Marketing] So You Think You’re Too Busy To Maintain A Blog
    If you think you’re too busy to maintain a blog, then hire a small business marketing professional to do it for you. If you have a website, then you need a blog. There’s no question in today’s competitive online world. If nothing else, writing regular content your blog will continually remind the search engines you exist, and they are constantly searching for new, up-to-date and relevant content. Blogs help websites rank in search results, and ultimately that has to be your goal. There are two arguments against blogs that we hear regularly.
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