THE WAY OF THE WEB | SATURDAY, SEPTEMBER 4, 2010
[Marketing] Learning about the game layer is vital
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious?
SPIN SUCKS | MONDAY, AUGUST 23, 2010
[Marketing] Facebook Places: Be Cautiously Curious | Spin Sucks
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 23 2010 Facebook Places: Be Cautiously Curious By Gini Dietrich | Email | Print | 12 Comments | Now that Facebook Places (a location-based tool that is likely going to compete with Foursquare and Gowalla ) has been in full force for a few days, have you tried it?
ENGAGE | THURSDAY, JUNE 21, 2012
[Marketing] 3 Infographic Styles to Get Your Message Across in 60 Seconds or Less
Infographics are ideal for content marketing because they serve as a visual complement to a set of data. Have you ever suffered from information overload? Your eyes glaze over and then you start drooling at your screen until you snap your head back and hope no one saw you. In the age of endless information, becoming overwhelmed with stimuli is a common occurrence for our audiences. So, as content creators, our goal is to rummage through the pile of data and find unique and uncomplicated ways to present stories. Infographics have three key elements : The visuals. The content. The facts.
ONLINE COMMUNITY STRATEGIST | WEDNESDAY, JULY 7, 2010
[Marketing] My take: The quality of the social media workforce
July 20, 2010 at 11:51 am Karl Sakas You’re right — it’s about being savvy at social media, but it’s also about understanding marketing and community. Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed My take: The quality of the social media workforce July 7, 2010 in HARO , social media Here is my contribution to a recent article on imediaconnection.com, on the quality of the social media workforce and a few other issues related to social media. Really?
THE BLAKERY | THURSDAY, SEPTEMBER 16, 2010
[Marketing] The Social Network: “Good Artists Borrow. Great Artists Steal.”
When was the last time you had a Director of Marketing or CMO contact you after reading a comment publicly disciplining another blogger? The folks who are on “the business side (whatever that means) position the social media marketers and PR people as fluffy. Last night I saw the Facebook film about Mark Zuckerberg “The Social Network based on Ben Mezrich ‘s 2009 nonfiction book The Accidental Billionaires. Fact or fiction, the film paints a very human portrait of seemingly insensitive Mark Zuckerberg. The film was written by Aaron Sorkin. Yah me neither.
THE BLAKERY | SUNDAY, SEPTEMBER 12, 2010
[Marketing] Someone Like Me, Customer Value Co-Creation and Biodiesel Fuel.
Share this: Facebook Tags: social crm , marketing , social media , Blake Landau , customer , value creation , value , value co-creation , curb your enthusiasm , social CRM training Comments Leave a Comment Categories contact center , social CRM , social business , social media Author blakelandau ← Winning Over Antonio Banderas With a Very Social Contact Center Customer Data, RCA and the Truth about Sumo Wrestling → No comments yet Leave a Reply Click here to cancel reply. Serving Social Business, Technology & Soul Food Search The Blakery Who is Blake? And it’s true.
THE BLAKERY | TUESDAY, SEPTEMBER 14, 2010
[Marketing] Customer Data, RCA and the Truth about Sumo Wrestling « The Blakery
Share this: Facebook Tags: social crm , marketing , Blake Landau , Freakanomics , six sigma , variation , causality , CRM , innovation , invention Comments 1 Comment Categories contact center , e20 , social CRM , social business , social media Author blakelandau ← Someone Like Me, Customer Value Co-Creation and Biodiesel Fuel The Three Attributes of A Charismatic Leader → One Response to “Customer Data, RCA and the Truth about Sumo Wrestling Genna September 22, 2010 at 7:01 PM # I like how you managed to squeeze Six Sigma in this one. Sound familiar? Hungry for More?
TWIST IMAGE | THURSDAY, AUGUST 30, 2012
[Marketing] 12 Great Business Books Coming Your Way
Authenticity in marketing? The man behind Duct Tape Marketing is back with his latest book. So, if you like Duct Tape Marketing and The Referral Engine , this one will be right up your alley. duct tape marketing. Looking forward to reading about what's next? It turns out that there are a slew of new business books heading our way. In scanning through the Amazon Kindle store, I just spent a small fortune ordering some new books from some of my favorite thinkers. Here's a list (in alphabetical order). I'll wait, go get your credit cards. Chapman. My good friend, C.C.
SOSHABLE | MONDAY, NOVEMBER 11, 2013
[Marketing] 5 Types of Infographics
'In the ever-changing world of online marketing, one of the tools that has stayed relatively consistent in its results over the past few years is the infographic. remember first getting started with building and marketing infographics back in 2008. Things haven’t changed a whole lot since then. Two things that have definitely changed are the saturation and the search value. The industry is so saturated today that it’s nearly impossible to get the same type of exposure now that we once saw a few years ago. The search value has changed as well. Click to enlarge.
LOUIS GRAY | FRIDAY, SEPTEMBER 30, 2011
[Marketing] Network Effects and the Power of Recommendations
Disclosures: I am on the Product Marketing team at Google working on Google+, of course. In the world of social networking, there is little more valuable than a trusted referral from a friend. Whether it be Twitter's "Follow Friday" phenomenon , where users point out accounts that have value once a week, or bloggers creating lists in their blogroll (at least back in the old days), it is a good rule of thumb that someone you trust probably has good insight into more new people who you would like to know, but haven't found yet. That's my belief, and I'm sticking to it.
GAURAVONOMICS | THURSDAY, APRIL 7, 2011
[Marketing] Will Anna Hazare’s India Against Corruption Campaign Tip into a Social Movement?
If you liked this post, you might also like: Updated: How Internet and Mobile Technologies are Transforming Election Campaigning in India Hindu Story on Citizen Activism and Online Petitions Three Lessons Activists and Marketers Can Learn From India’s Valentine’s Day Pink Panty Campaign Hindu Story on Web-based Email Losing Out to Social Networks and Mobile Applications New US Government Agency Report on Social Media in India Hindu Story on Identity Theft and Cyber-stalking on Social Networks. The campaign’s Twitter account @ janlokpal is also getting some traction.
KIKOLANI | FRIDAY, JUNE 1, 2012
[Marketing] Fetching Friday – Resources Mashup & Hayaku
Finding Your Content Marketing Hedgehog – So often, marketers focus on content marketing in every conceivable channel. The Naked Marketing Guide to Getting Dramatically More Traffic and Subscribers – We don’t have time to waste, so let’s get started. The first thing you need to do to start using naked marketing is to figure out who turns you on. Feast Your Eyes on These 9 Examples of Beautiful Email Marketing – Get some design inspiration from these brands that send out simply beautiful email marketing. The Resources Mashup.
KIKOLANI | FRIDAY, MAY 4, 2012
[Marketing] Fetching Friday – Resources Mashup & Chinchilla Love
Blogging / Content Marketing. 21 Seriously Strong Content Marketing Magnets – Content marketing is the process of creating and delivering valuable content to your target customers. Competitor Research 101: 15 Questions to Unravel Your Competitor’s Online Marketing Strategy – Want to get the scoop on your competitor’s online marketing strategy? Read on for advice from veteran online marketers on life beyond Google. The Resources Mashup. Business / Career. Here are 15 questions to ask about their content, SEO, and social media.
SOCIALIZED | THURSDAY, OCTOBER 29, 2009
[Marketing] Microworkers Paid Less Than a Penny for Writing
Ours is supposedly a free market economy, but we also have checks and balances so that everyone from the soup kitchen to the boardroom is protected from abuse. Technology has made many things possible, and is enabling unethical people to pay as little as one quarter cent per word for their writing. The Internet is the great democratizer. It is also the great enslaver of the disadvantaged and the marginalized. One of the culprits is Amazon’s Mechanical Turk (MT). Amazon didn’t invent microworking, which is the practice of paying independent contractors by the task instead of by the hour.
BILL HARTZER | TUESDAY, DECEMBER 11, 2012
[Marketing] The Persistent Recidivism of the Average SEO [Contrographic]
Jarrod Wright is the founder and head artist at Subtle Network Design & Marketing, a small graphic design and internet marketing firm located in Clearwater, Florida. Anyone who has been bewildered by a backlink profile or who has had a difficult conversation with a client about why a competitor is outranking them, knows that the delineations between white, black and gray hats are not as clear as they seem. In the academic abstract, the good guys are easy to spot and right and wrong seem obvious. We dubbed this a “contrographic”, so let’s make sure to spark some controversy.
TWIST IMAGE | TUESDAY, APRIL 17, 2012
[Marketing] Sharing Is Caring (And Selling)
On March 30th, 2012, Marketing Charts published a news item titled, Social Shares Drive 1 in 4 Online Shoppers to Purchase. " The social web turns out to be an engine of word of mouth marketing unlike one we have ever seen before (no big surprise there). When reading through the Marketing Charts news item, something become abundantly clear and amazingly simple: the best brands do two things extremely well: Deliver. marketing charts. word of mouth marketing. What makes media a social media? There's a long-standing answer to this question. I'll be back."
FIREBELLY | MONDAY, NOVEMBER 28, 2011
[Marketing] Cyber Monday’s 5 Social Media Must-Reads
By Joe Ciarallo In anticipation of Cyber Monday, the biggest online shopping day of the year, it is crucial to prepare a communication strategy that will reach people through the noise of Thanksgiving weekend marketing. By Dean Opriasa For marketers, Black Friday and Cyber Monday provide countless opportunities to drive traffic to your website and possibly increase online and in-store sales. Below are 5 social media must-reads (all related to Cyber Monday) that we wouldn’t want you to miss. Cyber Monday Piggybacks On Social Media To Become Top Online Shopping Day.
ONLINE COMMUNITY STRATEGIST | THURSDAY, JANUARY 14, 2010
[Marketing] Another press release announcing a twitter account « Online.
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Another press release announcing a twitter account January 14, 2010 in media , social media marketing | Tags: press releases , SEO , twitter The journalist in me makes it impossible to stop reading press releases. wonder if they did do some sort of permission marketing as you suggested in addition to posting a press release. just can’t do it. There is a trend I’m noticing of late. Here goes. Serious swagger!
ONLINE COMMUNITY STRATEGIST | FRIDAY, SEPTEMBER 10, 2010
[Marketing] New online community nets users cash for engagement
“With YAWMA, we only carry high-quality indie content so social discovery isn’t simply further marketing noise about top-20 hits. We elevate this content to the broader market it deserves while providing consumers with the benefit of a simple and fun way to discover great new downloads through Facebook. “We’re very excited about partnering with innovative new music services such as YAWMA, said Bryn Boughton, IRIS’s Chief Marketing Officer. The question becomes, what “kind of rewards. Should they be virtual or physical rewards?
DIGITAL DIVA | MONDAY, JULY 28, 2014
[Marketing] Where does time go?!
years of hard work resulted in a Masters degree (MSc) in Digital Marketing. 'I haven’t been blogging a lot lately… life has been very busy with lots of work and lots of play. All good excuses for not blogging… living life… but I’ve been missing nattering on and I’ve missed the lovely community of bloggers that Leeds has. So, here I am back to nattering and I’m looking forward to seeing a few of the fab Leeds bloggers at an event tomorrow night. What’s been keeping me from blogging? The whole week was exhausting, but so so much fun. Proud.
BILL HARTZER | WEDNESDAY, FEBRUARY 16, 2011
[Marketing] Search Engine Optimization with SEOette.com: Track Your Google Rankings
It intelligently chooses which websites are queued up daily for your link marketing campaign. So you can try out SEOette, I have secured a special offer from the owners of SEOette.com, which is valid towards a link marketing campaign. Use coupon code “BillHartzer (on the Improve tab when viewing a campaign) to receive a free $10 towards a link marketing campaign. We all want to track our Google search engine rankings. There are lots of search engine optimization tools out there that will help you perform search engine ranking checks. Coupon valid for the next week.
BLUE FOCUS MARKETING | WEDNESDAY, JUNE 12, 2013
[Marketing] Facebook Home – The Pursuit of Social WOW for Brands
Commercials such as these show marketing rhetoric at its best. Edelman – Global Co-leader, Digital Marketing and Sales Practice, McKinsey & Company. 'On April 12, in an exclusive partnership with AT&T, HTC released the exciting new HTC First. The First has many new features , perhaps the most exciting of which is the inclusion of the immersive new mobile platform Facebook Home. This new take on the mobile social experience should better equip brands to put the “wow” into their interactions with their Facebook community. Leave your family at the table. Features.
CONVINCE & CONVERT | THURSDAY, MARCH 18, 2010
[Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
Sure, social media differs from the marketing we’re used to in that it puts the company and our customers on the same – rather than opposing – teams. Our strategies and expectations for social media are in reality a complement to what we’re doing in email and lifecycle marketing. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Are You Treating Your Fans Like Cattle Why Social Supports Email in the Interactive Marketing Hub Does Your Facebook Page Have a Pulse?
VIPER CHILL | WEDNESDAY, DECEMBER 7, 2011
[Marketing] Case Study: How Campbell Makes Up to $10K/m in the Forex Niche
“Most marketers I know have suffered a number of failures before find something that works. “Why did you decide to focus on the Forex market?” ” After having success in the general trading system market I could see that Forex products were the most prevalent and had low barriers to entry for consumers. The FX market has so many dimensions that there’s always something to keep me interested. “What advice would you give to ViperChill readers who might not be seeing results they expected from their internet marketing efforts?”
SOCIALFISH | MONDAY, MAY 7, 2012
[Marketing] Conference Season: Learning for More than Members
————– Ray van Hilst is Director of Client Strategy and Marketing at Vanguard Technology – a website redesign and online technology service provider for associations and association management companies. This is the inaugural post for our BRAND NEW “INDUSTRY INSIDERS” COLUMN. Every Monday, we’ll be bringing you the inside scoop from several awesome association technology vendors and consultants who will share the insights they have gleaned from years of working in our association industry. ———————-.
FIREBELLY | FRIDAY, SEPTEMBER 9, 2011
[Marketing] GLS Update: Americans are not checking in
And I also suggested she have her clients check in when they are at photoshoots with her as free marketing. She has also found great success using these geosocial marketing methods. Our good friends at the Pew Internet and American Life Project have found that, while your personal newsfeed may be flooded with check-ins and friends adding locations to their statuses, most Americans are not revealing their locals. To be specific, only 28 percent of mobile phone users in the U.S. are using the services. Seeing these results shocked me a bit. Are you checking in?
FEVER BEE | TUESDAY, JANUARY 11, 2011
[Marketing] Integrating Your Community Into Your Business
Ask members for their idea to help market the products. Try using your advertising and marketing resources to promote the community for a change. You don’t bolt a community on to your business. You integrate the community into your business. This means changes. You need to change your company, your products, your promotion, your pricing and perhaps even your distribution. Jerome McCarthy would be thrilled. Company. You company has to change. You're building a community with your members, not for them. This means collaboration. Product/Service. --.
PWB MARKETING BLOG | FRIDAY, OCTOBER 17, 2014
[Marketing] Social Media Tweetable Facts
FACT] Although data mining poses a challenge to today’s marketers, 61% say big data will overhaul marketing practices for the better. FACT] 71% of chief marketing officers feel their organization is not prepared to deal with the impending big data explosion. 'Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used. Do you know the recent B2B social media facts from fiction? Twitter devours 12x more. TWEET THIS. TWEET THIS. TWEET THIS. CNET TWEET THIS.
KIKOLANI | TUESDAY, DECEMBER 13, 2011
[Marketing] Tips for Starting a New Facebook Fan Page
Facebook Marketing All in One for Dummies – Dummies books are not just for dummies. They can be the most comprehensive and easy to follow books out on the market. Led by Amy Porterfield and recommended by Michael Stelzner and Mari Smith, this course has four modules with 20 videos covering everything from the core rules of Facebook marketing to building an online store for your Facebook fan page. One of the things many people struggle with in social media are identity issues, and I am no different. The fan page for this blog is focused on posts from this blog only.
SAYING IT SOCIAL | FRIDAY, FEBRUARY 26, 2010
[Marketing] Why Hootsuite is BAD for Facebook Pages and is KILLING the Ability.
Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Why Hootsuite is BAD for Facebook Pages and is KILLING the Ability for Your Messages to go Viral 8.26.10 « Previous | Next » About Saying It Social, LLC provides Social Media Marketing & Local SEO Services for Franchisees & other Small Businesses. UPDATE The people spoke, and Hootsuite listened!! While we highly recommend Hootsuite for posting to Twitter, we don’t recommend it for posting to Facebook Pages. No good for you. Thanks for reading! wish ping.fm
SOCIALNOMICS | THURSDAY, NOVEMBER 1, 2012
[Marketing] 3 simple ways to attract huge conference crowds
Immediately place the keynote speaker in all marketing materials. Have the keynote speaker stay for an autograph or book signing following their speech and make sure you mention this in your marketing materials. If you have someone helping you with the video and photo production make sure you own all the rights for future marketing use. Store these media materials in an easy to locate digital folder for next year’s marketing which should start today! #1 Hire a rockstar keynote speaker. rockstar keynote speaker will cost between $10,000 and $50,000.
SOCIALNOMICS | TUESDAY, MARCH 16, 2010
[Marketing] Facebook Surpasses Google
Market Share according to recent data from Hitwise. By Erik Qualman. The week of SXSW Interactive Conference in Austin is an appropriate time for data to show that Facebook has overtaken Google in U.S. Facebook surpassess Google in traffic in the U.S. according to Hitwise. While I’ve often said that Google views Social Media as their top competition, this rapid ascent by Facebook is astounding. Facebook surpassed the previous most popular site, Google, in terms of overall traffic for the week in the U.S. web traffic vs. Google 7.03%. Facebook traffic +185% vs. Google 9%.
SMTHREE | TUESDAY, OCTOBER 19, 2010
[Marketing] Social Media is the message
As with ALL marketing efforts – social media begins with a message. Your social media plan – and you damned well better have one before you start – is a fully integrated portion of your overall communications and marketing strategy. A friend of mine owns an advertising agency – R osenberg Media – that specializes in traditional media buying and planning. He is one of the best ever at doing this. Now, he is starting to branch out and add social media services for his clients (full disclosure: I am helping him do this). Learn them. Know them. Use them.
DANNY BROWN | SATURDAY, FEBRUARY 12, 2011
[Marketing] Introducing Free Weekly Blog Topics at For Bloggers By Bloggers
What mistakes do people new to the property market make? For many bloggers, coming up with blog topics can be hard. Keeping your blog fresh and interesting for readers old and new can see you hitting the blog topics wall, and often that leads to you just not blogging at all. Which is why at For Bloggers by Bloggers , we’re launching a new weekly series every Saturday where we’ll provide you with 10 free blog topics to get your mind rejuvenated. Hopefully this will give you some more ideas, if the initial titles of the post topics themselves don’t. Video Blog Topics.
TWIST IMAGE | SUNDAY, DECEMBER 28, 2014
[Marketing] The Value Of Building Zombie Loyalists For Your Brand
digital marketing. marketing blog. marketing podcast. 'Episode #442 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Peter Shankman believes that, in the end, customer service is everything. While he is a veteran of the public relations space (we actually met when I was working as an account guy in a PR agency, long before I joined Twist Image ), a passionate entrepreneur (he launched Help A Reporter Out ), and a multiple-times bestselling author ( Customer Service , Can We Do That?! for free. But, it''s not really free.
WAXING UNLYRICAL | TUESDAY, AUGUST 2, 2011
[Marketing] What Information Is Not
Based in Maryland with roots in New York, she’s been crafting effective marketing copy as a writer and polishing many forms of prose as an editor since 2002. There was a radio station we used to listen to pretty often during my morning commute. It used to proclaim at program breaks: “WXXX, where information is power.. The hair immediately rose on the back of my neck, and from then on hearing that phrase intoned by the bass voice had me grimacing inwardly. It’s an easily digested lie. “It’s too much information at once! heard it. postlink%%.
JACOB MORGAN | FRIDAY, OCTOBER 8, 2010
[Marketing] What or Who is a Consultant and What Makes Them Good?
For example, marketing, sales, I.T, “A consultant is a person in a position to have some influence over an individual, a group, or an organization, but who has no direct power to make changes or implement programs. A manager is someone who has direct responsibility over the action. The moment you take direct responsibility, you are acting as a manager. ~ Peter Block. I have definitely played the role of the manager and the consultant (even though I should have always been the consultant) and have learned quite a bit from my successes and failures along the way.
SOCIALNOMICS | THURSDAY, OCTOBER 31, 2013
[Marketing] Why Google+ is an Essential Part of Your Social Strategy
Businesses and marketers need to gather crucial information on potential users signing up for their site, but the more hoops people have to jump through, whether that’s the number of clicks or the number of information boxes that need to be filled out, the less likely they’ll continue through the process until they’re all signed up. Doing so will also help provide instant permission-based access to the user’s social profile data, which includes demographic, psychographic and social graph data, all of which is really invaluable to targeting relevant marketing efforts. No excuses!
TWIST IMAGE | SUNDAY, FEBRUARY 9, 2014
[Marketing] Humanizing Brands With Stories And Comedy
and one of the sharpest minds in digital marketing. content marketing. digital marketing. marketing blogger. marketing podcast. 'Episode #396 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #396 of Six Pixels Of Separation - The Twist Image Podcast. He''s been on Conan O''Brien , David Letterman , Saturday Night Live and more. His name is Tim Washer and he''s currently working on social media for Cisco. He''s one of the funniest people that I know. think you will as well. blogging. brand.
SOCIALNOMICS | TUESDAY, SEPTEMBER 4, 2012
[Marketing] McKinsey Weighs In on the Future of the Social Economy
Combine that information transparency with the ability to garner peer feedback on potential purchases and you develop a very attractive market for online shopping. Marketing and sales – Use social technologies to derive customer insights; for marketing communications and interactions; to generate and foster sales leads; social commerce. trillion in value (based on estimates across four industry sectors), with $500 billion added from marketing, sales and after-sales support activities. We present some of the key takeaways from the report below: Adoption and Benefits.
SOCIALNOMICS | TUESDAY, JULY 31, 2012
[Marketing] Customer Relationship Management (and CRM) is Going Social
That’s why I was thrilled to join marketing and analytics superstars Leslie Poston , author of Social Media Metrics for Dummies and founder of Magnitude Media , Paul Gillin , B2B marketing expert, and Taulbee Jackson , CEO of Raidious , for CRM and Marketing webinar hosted by Social Media Today. encourage you to check out the full presentation, moderated by CRM expert Brent Leary , titled “ Next Generation CRM: Social Media Management and Marketing ”. Over the last five years, a shift has occurred in customer relationship management. Taulbee echoes this sentiment.
JACOB MORGAN | WEDNESDAY, DECEMBER 10, 2014
[Marketing] Wearables in the Workplace
Are consumers or businesses ahead in the wearable market? 'Click Here to Subscribe via iTunes. Click Here to Subscribe via RSS Feed (non-iTunes feed). link]. The one stat you need to know. Research last year by Credit Suisse called wearable tech “the next big thing” and predicted the industry was set to grow from around $3 billion to $5 billion today to $50 billion within five years. What this episode is about and why you should care. Wearable technology is an up and coming trend. What you will learn in this episode. What stage are consumers at with wearable technology?
DANNY BROWN | FRIDAY, SEPTEMBER 27, 2013
[Marketing] Community is an Ecosystem
Community is an Ecosystem originally appeared on Danny Brown - Social Media | Marketing | Influence under a Creative Commons license. 'If you were to look at the definition of an ecosystem, you may find something along the lines of this: An ecosystem is a community of living organisms (plants, animals and microbes) in conjunction with the nonliving components of their environment (things like air, water and mineral soil), interacting as a system. These biotic and abiotic components are regarded as linked together through nutrient cycles and energy flows. Wikipedia. The comments. octribe.
SOCIAL MEDIA MARKETING | TUESDAY, MAY 7, 2013
[Marketing] Must-Not-See TV
Imagine how that affects marketers who are trying to get people to pay attention to products and content they''re not interested in. 'It wasn''t all that long ago that we viewed TV by appointment. NBC''s "Must-See TV" lineup of Thursday nights included legendary shows like The Cosby Show , Seinfeld and Cheers , among others, and audiences turned out in droves to see them. Things are drastically different now, as you know. We not only have a wide variety in when we view our shows, but where we watch them as well. television viewer''s dream, right? On the surface, it would seem so.
SMALL BUSINESS MAVERICKS | WEDNESDAY, JUNE 25, 2014
[Marketing] What Is Social Media Supposed To Do?
If you were hoping it would show that social media involvement gets measurable results in marketing, you’ll be disappointed. According to the report: “…many companies continue to treat social media as a one-way communication vehicle and are largely focused on how they can use these sites to push their marketing agendas. Here’s what I conclude from this interesting poll: Social media is a small but potent part of your interaction with your market and the way it looks for your business will depend on the relationship you have with your customers.
DANNY BROWN | MONDAY, APRIL 4, 2011
[Marketing] Review: Use Interviews to Increase Your Blog Traffic by Tim Jahn
Review: Use Interviews to Increase Your Blog Traffic by Tim Jahn originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. As a rule, I generally don’t have book reviews here. figure there are enough other bloggers that do a far better job than I could, so I pretty much leave the reviews to them. Of course, it helps when the author is someone I respect, and the topic is something that he can speak about with authority because he’s been there, done that. Which The reason?
FRESHNETWORKS | FRIDAY, APRIL 12, 2013
[Marketing] Are you prepared for the new European Data Protection Framework?
data enables more effective marketing), and promoting business (data drives the digital economy, and digital advertising also drives many SMEs and start-ups). 'Locks (Photo credit: m thierry). Having attended the Westminster e Forum’s keynote seminar recently, which looked at preparing for the new European Data Protection Framework , here’s a quick summary of what the new regulation includes, and what people at the seminar were saying about it. Summary of the new regulation. Consent will have to be explicit. Organisations must actively report data breaches. Cons / challenges.
MINDJUMPERS | FRIDAY, AUGUST 13, 2010
[Marketing] Twitter Launches Official Twitter Sharing Button
Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved Now Twitter has launched their own official button. Posted in TribeSourcing , Twitter Leave a Reply Click here to cancel reply.
SOCIAL MEDIA CITIZENS | THURSDAY, AUGUST 19, 2010
[Marketing] Facebook launches “Facebook Places”
by Harvey Blume Find On Facebook Fan Page SMC Co-Founders Of: Visit SOCIAL MARKETING FORUM   SMC support: Lifestream #Wall Street : Money Never Sleeps - has anyone seen it yet? It’s going to be interesting how it will challenge the favourite location based social network Foursquare. Personally, I believe it can affect Foursquare quite a bit, but let’s wait and see. You can leave a response , or trackback from your own site. powerful as it is, technology is just an enabler. It’s the technology in the hands of almost ALWAYS CONNECTED PEOPLE that make it so powerful.” Valid XHTML 1.0
CONVINCE & CONVERT | TUESDAY, APRIL 16, 2013
[Marketing] 5 Steps Required to Building a Best Practice Digital Analytics Function
The changing communications landscape has also led to revolutionary changes in the world of market research. Unfortunately, not every market research professional is adopting this new form of research citing its lack of structure as a major drawback. Fortunately, that’s becoming a smaller group of individuals as progressive companies up and down the Fortune 500 list see mining digital and social data as an essential part of the marketing function. The most common digital data use case is for public relations and marketing, and that is totally fine.
WEB METRICS GURU | SUNDAY, SEPTEMBER 26, 2010
[Marketing] Pharmaceutical Social Media, the price of being absent in Social Media altogether and an ebook
When done effectively, social media has the ability to create a relationship with the patient that was never before possible with traditional marketing platforms. Pretty impressed with a Pharmaceutical Social Media eBook I just read by Chris Iafolla of Shift Communications. As I did some work with Pharmaceuticals while working at Porter Novelli (and doing more of it now) it peaked my interest that there was such an ebook for Pharma when there seems to be little easily digestible information for this segment because it is so highly regulated and risk aversive. Regulatory concerns. HIPAA.
SOCIALNOMICS | WEDNESDAY, OCTOBER 15, 2014
[Marketing] Top 5 App Store Optimization (ASO) Hacks For Better Rankings
'Anyone who owns a smartphone knows just how massive the app market is today. Keep in mind that some app markets don’t take kindly to keyword stuffing. Markets can differ greatly, sometimes in subtle ways you may not be aware of. What works on one market might not always work on another, so be willing to adapt your ASO accordingly. The app market is one of the most competitive out there, but its size shouldn’t prevent you from exposing your app to a large audience. Is your app among them? It doesn’t have to be. Make a Strong First Impression.
DIRECT MARKETING OBSERVATIONS | MONDAY, OCTOBER 25, 2010
[Marketing] How do you Leverage your Personal Data on Facebook?
It started with this: It is a good post in Adweek about how food marketers are trying a new approach when it comes to winning followers on Facebook by using online coupons and incentives that grow in value as more consumers “like” a brand on Facebook. I’ll like you as long as you kick me some… There’s nothing wrong with that except when marketers and thought leaders want to paint the consumer following the brand on Facebook as an “Uber brand loyalist - as something more pure than what I have just mentioned. Hoping for what they might get on the backend?
PUSHING SOCIAL | TUESDAY, JULY 29, 2014
[Marketing] The Cure for Blogging Procrastination
As a content marketer, I understand the need to constantly publish useful stuff that readers adore but it isn’t easy. Marketing isn’t an option and it has to get done. 'Feeling guilty? Did you fail to publish a post last week? Are you beating yourself up because that ebook, podcast, or product didn’t get launched? understand how you feel. Plus, publishing content probably isn’t your only job. get it. This isn’t simple or convenient. However, my friend, you need to suck it up. It’s your business and vision on the line and we have to make it happen. Create a Public Deadline.
DIGITAL DIVA | THURSDAY, JUNE 9, 2011
[Marketing] Online Display Advertising overtakes search as fastest-growing online ad format in Europe
A survey by the Internet Advertising Bureau (IAB) found that online TV inventory and long-form video consumption has been a key driver to the boost in overall digital spend, with video adspend almost doub ling in most markets. In the UK alone, growth in online video spend is up by 90%. . We have long talked about the Internet being a ‘world’ rather than a channel. The benefits are that it’s great for both Direct Response (DR) Advertising and more Above-The-Line (ATL) style advertising. original article on Brand Republic ).
THE RELATIONSHIP ECONOMY | MONDAY, DECEMBER 30, 2013
[Marketing] Keeping Promises in 2014
These include: Attempting to change the conversations with public relations and marketing campaigns. 'What will set your organization apart from the competition in 2014? Businesses use different strategies to create a competitive differential and the methods used to gain competitive advantage vary by industry but the fundamental goals are the same: creating and delivering more value than expected. Delivering more value than expected is a race driven by creativity, innovation and speed. Delivering as promised creates an expected experience not worthy of sharing. Bad and none are not good.
THE RELATIONSHIP ECONOMY | FRIDAY, APRIL 19, 2013
[Marketing] Consider These Issues Before Changing Strategies
Relationship Capital: Customer Relations, Marketing, Sales PR etc. 'There are a lot of large corporations needing to make drastic changes in order to survive in the Social Era. But drastic changes don’t work unless the changes address the root of the strategic problems causing poor performance. Last week the media was a filled with opinions as to what caused the demise of Ron Johnson at J. Penny. One things was certain, J.C Penny, like many others, needed to change its strategy and obviously Ron Johnson had the wrong one. Penney Do Now? states ” J.C. In the case of J.C.
THE RELATIONSHIP ECONOMY | THURSDAY, JULY 5, 2012
[Marketing] Get Big By Getting Small
Small teams are the new big because small gives you the flexibility to change the business model when the market suddenly shifts. It used to be that the BIG Companies could always out perform the small. They had more money for advertising, product development, sales, distribution, technology and human resources. It seemed that the bigger you got the more stuff you had to manage. Then managing more stuff became wasteful, slow and bureaucratic. Then the BIG called in management consultants to teach them how to manage the BIG more effectively. The BIG Need To Get Small. Create Joy in Work.
THE RELATIONSHIP ECONOMY | SATURDAY, JUNE 19, 2010
[Marketing] Feeling the Cluster Funk?
His clients are mostly from the aerospace, higher education, finance, and diverse corporate marketing concerns. I recently attended another one of those economic development summits where a bunch of people with long titles gets a chance to speak on a panel touting the mysterious benefits of a mysterious innovation clusters that create mysterious wealth that can only be realized if their mysterious department is funded. Uhmmm…sorry to break the news, it ain’t gunna happen. Innovation clusters are all the rage in regional economic development circles. Group Think Tanks.
ARI HERZOG | THURSDAY, JUNE 2, 2011
[Marketing] 10 Twitter Tips to Make Friends
by Kristi Hines@Blog Marketing. This is a guest article written by Thomas O’Rourke. Gaining followers on Twitter can be a long and laborious process, so here are some tips and tricks I’ve found that can help you make friends quickly: 1. List yourself in Twitter directories. Directories are an easy source of followers and many offer the capability to list yourself based on your interests. It’s also a good way to find users with the similar interests as you. ve found that the best ones out there are Just Tweet It and Tweet Find. Use Follower Wonk. Provide interesting content! Thanks!
FIFTH GEAR ANALYTICS | TUESDAY, MAY 22, 2012
[Marketing] Dialogue: A Perspective on Nurturing and Lead Management
As marketers and salespeople today we can leverage all of the “big data” available on our prospects from a mind-numbing array of data providers and sources, covering everything from consumer transactions to detailed business firmagraphics to complex analytical trends. As a customer or prospect, you as a marketer may know a great deal about me, namely, my interests, demographics, psychographics, transactions, affiliations, proclivities derived from social listening and analysis, my search patterns on the Web, my typical method of communication, my financial and credit profile, etc.
ACIDLABS | TUESDAY, OCTOBER 30, 2012
[Marketing] Change, wickedness, being connected and thinking different
Very few are well along the path, and for most of them, being online is a marketing exercise at best. I’m working with a group of students — undergrads and postgrads — at the University of Canberra, helping them imagine the future of a connected world. What are the social, political, cultural and work implications of a changing globe where being connected is becoming a part of who we are? It’s no easy task; as their educational, social and business experience has taught them to think in a very structured way. In the words of the old Apple ads, I want them to “Think different”. At best.
COLLECTIVE THOUGHTS | TUESDAY, DECEMBER 1, 2009
It would behoove anyone in today’s market to familiarize themselves—at least somewhat—with the flexibility and power of Twitter, and other social media outlets. In my last post here on CT, I spoke of not being afraid to jump right into the social media pool and start paddling, not worrying about whether you really knew what was going on or what’s what. So I thought I’d continue that trend and talk (briefly) about that beacon of social media possibilities, lighting the way for all others, that pinnacle of Web 2.0 Alright, a bit too far with that last one. Good luck!
WWW.MARKETLIKEACHICK.COM | SUNDAY, OCTOBER 31, 2010
[Marketing] Branding With Blogger Outreach
Home Contact About Advertise Professional Event Representation Services Be Featured Market Like A Chick Marketing From A Woman's Point of View Branding With Blogger Outreach by Coree on February 12th, 2010 A marketing or PR employee may ask, “why blogs?”, Even with social media becoming more widely accepted as a viable marketing tool there are still those that are skeptical of the results a blog can bring. Creating Marketing Cycles With Blogs Marketing plans generally go in cycles. Your target market is out there reading blogs. link].
ENGAGE | THURSDAY, AUGUST 30, 2012
[Marketing] 5 Best Practices to Build Your Twitter Following
If you’re in the content marketing biz, searches for #content or #contentmarketing bring up some great conversations. So, your company is on Twitter. That’s great, but unfortunately Twitter isn’t The Field of Dreams, and if you build it (or set up an account) followers won’t always come. Don’t worry, building an audience does take time, but if you have a strategy in place it doesn’t have to be a hassle. What does it take to get some love from the Twitter-sphere? Here are 5 best practices to build your company’s following: 1. Be consistent and tweet throughout the day.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Marketing] The Power of Educational Technology: Preparing Students to Succeed in the 21st Century
Preparing students to contribute to and consume in a media rich market. skip to main | skip to sidebar. The Power of Educational Technology. Demonstrating the power of technology to improve learning, create communities and inspire new thinking. Sunday, May 25, 2008. Preparing Students to Succeed in the 21st Century. often talk about this as a goal. Lately, Ive been trying to articulate what this really means. It is easy to say, but what does a school look like that is actually preparing students for the 21st Century? Many of these ideas are inspired by the 21st Century Skills Initiative.
BRASS TACK THINKING | FRIDAY, APRIL 1, 2011
[Marketing] Our Obsession With Competition
Immediately, by putting someone else in your field of view, you’re building in bias to your own perspectives about what’s feasible, possible, marketable, valuable. We’re obsessed with our competition. What they’re doing. What they’re not doing. Where they are in comparison to us (even silly, trivial things like how many fans or followers they have versus how many we do). Understanding the competition is important. You *do* need intel, perspective, and a finger on the pulse of your industry and its direction. Unconsciously or no, it’s there.
DANNY BROWN | TUESDAY, SEPTEMBER 10, 2013
[Marketing] Remembering Jacob Weiskopf – A Personal Post for National Suicide Prevention Week
Remembering Jacob Weiskopf – A Personal Post for National Suicide Prevention Week originally appeared on Danny Brown - Social Media | Marketing | Influence under a Creative Commons license. '“Phoebus is dead, ephebe. But Pheobus was a name for something that could never be named…the sun must bear no name, golden flourisher, but be in the difficulty of what it is to be.” ” – Wallace Stevens. Life at 17 is meant to be so different. You’re young; vibrant; full of life; a whole new world awaits you. Remembering Jacob Weiskopf. Always made my day.
DANNY BROWN | MONDAY, MAY 7, 2012
[Marketing] Of Blog Design Changes and Looking to the Future
For me, that’s going to see the blog evolve into what (hopefully) will be a repository for both content and downloads, to help you meet your goals, whether that be in social media, marketing or blogging (at least for starters). Sometimes, I feel as if I should stay away from vacations and personal downtime completely. Case in point – I’m on vacation this week and the thing I did first? Redesigned the blog. But… there is method behind my madness. Here’s the lowdown, for anyone interested in the thought process behind a blog design. And it makes sense.
AKAMAI MARKETING | TUESDAY, SEPTEMBER 10, 2013
[Marketing] The Cost of a Tribe
Today, your tribe, you’re most excited and passionate supporters can be inspired to do your marketing for you. That’s why marketing professionals and sales people have jobs. Apple is the KING of understanding people’s motivations.which is why, as I write this, the Apple stores in my area are preparing for a deluge of lines when the new phones announced today become available, even though there are many other awesome smart phone options on the market today. ” It’s truly an outstanding and exciting result of the democracy of the internet. Tweet.
STEVE RUBEL | SUNDAY, SEPTEMBER 26, 2010
[Marketing] Debate: Can You Still Build a Profitable Blog? - The Steve Rubel.
The idea of niche seems too correlated to a market orientation and that can be an error. Blogging is very profitable - as part of your overall sell to a market niche. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 26 Sep 2009 Debate: Can You Still Build a Profitable Blog? Earlier this week I appeared on Canadian TV (specifically BNN.ca) where I discussed blogging vs. lifestreaming with Lainey Lui of Laineygossip.com and eTalk.
VIPER CHILL | THURSDAY, OCTOBER 7, 2010
[Marketing] Growing a Blog to 10,000 Subscribers in One Year: The Stats
don’t think there is any better way to learn the ins and outs of marketing. viral marketing: 3,390. As I promised to you all in the final monthly report , today I’m releasing an analysis of the growth of this blog over the last 12 months. Although ViperChill doesn’t turn one for another 10 days, I’m going on a road trip and have a product launch about to happen, so I wanted to get this out there for all of you. I’ve always viewed my monthly reports not just as interesting updates (as I personally enjoy them) but also as part of an overall case study.
GAURAVONOMICS | THURSDAY, OCTOBER 7, 2010
[Marketing] Framework to Measure the Effectiveness of Social Media Programs.
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « 18 Social Media Use Cases: Conversation, Campaign and Community Social Media Programs: The Sweet Spot Between Strategic Planning and Tactical Implementation » A Simple Framework to Measure the Effectiveness of Social Media Programs Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Web metrics 2. Social metrics 3. What do you think?
GAURAVONOMICS | SUNDAY, JULY 25, 2010
[Marketing] What is More Social: Playing With Your Real Friends or Making.
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Game Review: I Like How Booyah is Blending Social Gaming and Social Entertainment with Nightclub City Niche Social Networks Turn to Social Gaming and Social Entertainment » What is More Social: Playing With Your Real Friends or Making Friends With Strangers You Are Playing With? Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists !
KIKOLANI | WEDNESDAY, OCTOBER 17, 2012
[Marketing] 5 Simple Ways to Optimize Your Blog Posts to Generate More Traffic
The tips outlined in this article should give you a head-start when it comes to the online marketing of your valuable content. Switched-on marketers will also use LinkedIn and Google + to publicize their content. This is a guest post by Mark Johnson. Anybody writing blogs for business purposes will be keen to build a sizeable readership and achieve higher rankings in the major search engines. However, given the amount of online competition it will take some time and effort to realize both of these goals. Photo Credit: Matthew Hodgson on Flickr. Focus On The Long Tail. Blogging
SOCIALNOMICS | THURSDAY, MAY 10, 2012
[Marketing] Top 20 Social Media IPOs = 50% Failure Rate
Carbonite, a data backup firm, had a successful IPO in August, a brutal month for the market. Bazaarvoice, the ratings, reviews and social commerce software provider out of Austin, Texas has a virtual monopoly on its market. As long as Yelp doesn’t encroach on markets like coolers (Rubermaid) and electronics (Best Buy) Bazzarvoice should remain strong (full disclosure – I’m on the Advisory Board for BV). Facebook’s IPO will be next week. It’s anticipated to open on May 17 between $28-$35 per share and a $96 billion valuation. Yandex (YNDX) -20.8%
JOSH S PETERS | MONDAY, JANUARY 18, 2010
[Marketing] How can multiple people use one Twitter account? | Shuaism
Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Microblogging , Social Media , Strategy , twitter » How can multiple people use one Twitter account? How can multiple people use one Twitter account? Written on January 18, 2010 by Josh Peters in Microblogging , Social Media , Strategy , twitter 1 Comment - Leave a comment! Well in a word Cotweet. So that takes care of technology, but that’s always the easy part. The hard part is figuring out exactly how, who, when, and why. Are they tweeting because they absolutely need to?
SOCIAL MEDIA MARKETING | WEDNESDAY, JULY 31, 2013
[Marketing] This Week in Social Media – 7/31/2013
'The secrets of success to building a digital newsroom, the secrets of bureaucracy-free content marketing, Sina Weibo was slow to evolve, Quebec loves Twitter, Pinterest and Google+ are gaining on Facebook, what to do with marketing data and more, it''s This Week in Social Media. Metrics / Measurement / Big Data Altimeter Group says that with an average of 178 owned social media accounts and 13 different departments – from Marketing to Customer Support to Legal and HR – actively engaged in social, it''s time to get smart about social data intelligence. Technology. Patience.
KIKOLANI | FRIDAY, MARCH 2, 2012
[Marketing] Fetching Friday – Resources Mashup & Journey Through Canyons
Six Tips for Marketing Your Freelance Writing – Lori Widmer shares her best freelance writing marketing tips, including asking for referrals, partnering with other businesses, and time management techniques. 78 Resources For Every Internet Marketer’s Toolkit – These free or affordable SEO tools, link building tools, coding tools, conversion tools, convenience tools, social media tools, forums, news and blogs, and social profiles will help keep your marketing up to date and help you do your job better. The Resources Mashup. Blogging / Writing.
WEB METRICS GURU | SATURDAY, AUGUST 21, 2010
[Marketing] Search, Web Analytics & Social Monitoring
Some observations leading to what i want to focus on today – two years ago, I first touched Radian6, i observed the platform ought to be aimed to Web Analytics (it was then directed to marketing, communications & PR at the time) – 9 months later WebTrends was integrated at the API level to Radian6. Thinking about a few things today including my recent meetings with Brandtology, Roger Smith Hotel, PeekYou, Engage121 and a few others. 3D printer is all open sourced – see picture below). And what about Google Places?
SOCIALNOMICS | FRIDAY, FEBRUARY 6, 2015
[Marketing] 5 Social Media Tips Not to Overlook
From a platform where friends hung out, it’s transcended to a big part of every business’s marketing world. Using social media is an excellent marketing tool and one that anyone trying to up their marketing strategies should be engaged in. 'Social media has come a long way in the past few years. And with good social media comes good social media strategy. Here are 5 social media tips you shouldn’t pass up: Know your goals – It’s important to know what you want to do with social media. Know your voice – Decide how you want to come across.
DIVA MARKETING BLOG | MONDAY, OCTOBER 10, 2011
[Marketing] A Dandelion Thought.
how often do we add social media elements to our marketing strategies without taking into consideration how it will impact other departments e.g., customer service? no social media marketing genius a short post on a passing idea before the wind blows it away. One of my guilty pleasures is watching food TV shows a la the Food Network. I'm no chef but I do ? to cook and ? these these quasi reality shows. my secret dream is to be a judge on the Iron Chef. . Recently I was watching the new show Sweet Genius. One of the contestants added apples to his baked dish. no sweet genius! .
CONVERSTATIONS | SATURDAY, NOVEMBER 2, 2013
[Marketing] New Subscription Available (Free): Whistle Stops Weekly
It will arrive in your inbox each Sunday , with at least one tip in four areas: your website, mobile, social, and inbound marketing. 'A new weekly email is available: Whistle Stops Weekly. You should subscribe. We launched the first issue last week ( have a look-see ). Whistle Stops used to be a regular feature on this site, highlighting conversations, news, and tools about social media. Now, it’s more focused: in content and intent. There is a lot of great information created and shared across the web and social networks every day, it’s hard to keep up. You should subscribe.
CONVERSTATIONS | WEDNESDAY, NOVEMBER 10, 2010
[Marketing] On the Oregon Trail
There are new conversation stations and I'll be sharing ways to use social media tools in a couple of niche markets ready to engage in different ways (more on that in the next few days). I believe each life has different seasons and multiple paths. And after a few fantastic seasons in Iowa, I embark on a new path today - and it takes me to Oregon. Like the settlers of old, I travel west with opportunity shining on the horizon. Same guy, different location. One of the beauties of this talk-nological landscape is how I will still be able to engage with folks from Iowa from afar.
WEB METRICS GURU | FRIDAY, JANUARY 7, 2011
[Marketing] Web Journal – late December 2010 – early January 2011
Also, late last month Dachis Group Makes Its Biggest Acquisition To Date, Buys Marketing Agency Powered – this confirms to me there is a new kind of social media agency forming out of combining marketing, creative and programming assets (remember last year Powered was formed via Crayon + a few other companies, including a bunch of programmers). Personally, it seems like these discussions are as much about “link bait as any real sharing of information. That’s boring to me. Also, in December, news of Delicious being either closed down or sold by Yahoo!
STEPHEN P SMITH | WEDNESDAY, AUGUST 4, 2010
[Marketing] Turning Free Content Into Revenue
One of the commenters on Jason’s post, Mack Collier ( The Viral Garden ), hits the nail on the head with: …companies that are NEW to social media, wanting to use metrics and measurements that they are used to when using TRADITIONAL marketing methods to ‘get their message out there’. That business is the marketing of your products and services & establishing yourself/your business as an authority. That is a very good question, and one that every business (or would-be business) should be asking. in October ’08. Their thinking is ‘how do we make money from this?’,
BILL HARTZER | TUESDAY, APRIL 23, 2013
[Marketing] This is Not How You Should Perform Link Cleanups and Link Removals For Your Website
'A UK-based online marketing agency named datadial recently received a threatening letter (a Cease and Desist letter) from Fox Williams LLP demanding that a link on their website be removed. The letter (which was sent via email) also included the following reason why the link to Shopzilla should be removed from the online marketing agency’s website: Passing off [Fox William’s LLP’s] client’s goodwill. The email that the online marketing agency received was just that–an email requesting a link removal. Such connection is causing our client damage. Absolutely not.
ENGAGING BRAND | TUESDAY, JANUARY 7, 2014
[Marketing] 2 Critical Social Aspects of Creating Profit in 2014
Too often business rely on market research - put together by internal sources, management reports - put together by internal sources.see the problem! Develop a mindset of creating value in the market and then encouraging the customers to speak and share about this value. 'Business is about value - value created for investment by the company and value perceived by the the customer. Clearly the two are interlinked and the perception of value in the marketplace will ultimately define the value created for the business. If I had a wish for 2014 then it would be this. So in 2014.
MICRO PERSUASION | SATURDAY, JULY 3, 2010
[Marketing] My Yahoo Adds Peer-to-Peer Polling - The Steve Rubel Stream
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 3 Jul 2009 My Yahoo Adds Peer-to-Peer Polling Do you My Yahoo ? still do, occasionally, though I iGoogle more these days. have been using My Yahoo for over 10 years, but whats great is that they havent stayed still. Now My Yahoo is getting more social. You can grab it here. You can, however, share a link to your polls.
MICRO PERSUASION | WEDNESDAY, JULY 14, 2010
[Marketing] Whole Foods on Twitter Tops One Million Followers - The Steve.
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 14 Jul 2009 Whole Foods on Twitter Tops One Million Followers Sometime in the last few days Whole Foods stores added its one millionth Twitter follower. In the process they became the first consumer brand (e.g. non-tech, celebrity or media) to go seven-digits on Twitter. To give you a sense of scale, Google has 1.1
MICRO PERSUASION | THURSDAY, JULY 15, 2010
[Marketing] Charticle: PR and Social Media, a Five Year View - The Steve Rubel.
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 15 Jul 2009 Charticle: PR and Social Media, a Five Year View Five years ago this month a group of us in the PR industry participated in an online event called Global PR Blog Week. Its hard to believe its been five years. Charticle PR social media Permalink Tweet Comments 14 Comments Jul 15, 2009 thomaspower said. so true.
MICRO PERSUASION | THURSDAY, JULY 15, 2010
[Marketing] Track Your Life One Tweet at a Time with Data - The Steve Rubel Stream
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 15 Jul 2009 Track Your Life One Tweet at a Time with Data via your.flowingdata.com One of the interesting tech trends I have been tracking lately is the rise of tools that let you track your life via real-time data. Over time the your.flowingdata.com site will provide you with rich charts and graphs. thanks!
WAXING UNLYRICAL | SATURDAY, DECEMBER 4, 2010
[Marketing] Snapping at Synapses: Why Digital Death Sucks
Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Are you sure? Uh oh. Makes sense to me. What’s taking so long?
BILL HARTZER | FRIDAY, MAY 13, 2011
[Marketing] comScore April 2011 Search Engine Rankings
Google Sites led the explicit core search market in April with 65.4 explicit core search market in April with 65.4 percent market share, followed by Yahoo! Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. comScore, Inc. NASDAQ: SCOR) , a leader in measuring the digital world, has recently released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the U.S.
SOCIALNOMICS | TUESDAY, JANUARY 18, 2011
[Marketing] Facebook’s Zuckerberg to Focus on China
“Mr Zuckerberg came to get a better understanding of China’s Weibo market, Sina said in a statement. Chinese social networks RenRen and QZone are the dominant players in the market. By 2013 this is estimated to equate to a market potential of $431 million. If Facebook were to team up with Baidu or Sina they would be strong alliances against Facebook’s current and foreseeable competition of Google and Twitter in other markets. Facebook founder Mark Zuckerberg vacationed in China during the holidays. Baidu is the Google of Chinese search.
LOUIS GRAY | TUESDAY, MAY 3, 2011
[Marketing] Xydo Opens Personal News Network to the Public
Disclosures : my6sense, where I am vice president of marketing, presents personalized streams on mobile devices and offers an API for users. After a semi-private 10 week incubation period kicked off in mid-February , XYDO is ready to bring its social network to the public. Focused on news to bring socially-endorsed content from your streams to you, finding the best content powered by your connections, XYDO wades into a crowded field of news consumption apps - many of whom have opted to focus on mobile or iPad instead of the Web, where they argue the majority of people still go for news.
LOUIS GRAY | WEDNESDAY, APRIL 20, 2011
[Marketing] Seesmic for Android Brings Shortcut Array for Fast Actions
Adding Twitter Searches and My Full Screen of Shortcuts You can grab the latest update from [link] or by searching for Seesmic on the Android Market, and don't miss their great YouTube intro of the new features , which go beyond just shortcuts to include improved spam reporting, translation and link handling, from Liza Sperling. Social media powerhouse Seesmic is introducing an upgrade to its popular app today that fully leverages this capability - bringing all aspects of the product to the front of your device. In version 1.7, on Android, adding these shortcuts is really easy.
JEFF ESPOSITO | TUESDAY, JUNE 28, 2011
[Marketing] Socialnomics in 2011
This year’s edition includes some great stats including: 93 % of marketers use social media for business. I love the Socialnomics videos from Erik Qualman. If Facebook were a country, it would be the third largest country. China does not allow access to Twitter, Facebook, YouTube of Google. 37 million people watched the Volkswagen Darth Vader Super Bowl commercial on YouTube. Below is the full video ( click here if you can’t view). social media Erik Qualman Socialnomics
CONVERSTATIONS | WEDNESDAY, APRIL 2, 2014
[Marketing] When is the Best Time to Post for Your Small Business?
First, there are the pros: Marketers; Copywriters; Bloggers; Agencies; SEO pros and others. Second, 'One of the most often-asked questions, “When is the Best Time to Post?” ” There are two camps the question comes from. First, Second, there are the small business owners who are not among the first group: Plumbers; Landscapers; Taverns; Shoe Stores; Florists; and tons of others. Each group has a legitimate reason for asking. The first group is often looking for a blanket or scientific answer, while the second group might have two purposes for the question. It Depends.
KIKOLANI | TUESDAY, AUGUST 2, 2011
[Marketing] Writing Around the Web – Social Media ROI, Google+, and Local Search
Ultimate Guide to Online Marketing for Local Businesses – If you are a local business looking to ramp up your online marketing campaign, the following strategies will help you get ahead of competitors in your region by putting your business in front of targeted online visitors in both local search and social media. Sneaky Ways to Use Facebook to Spy on Your Competition – Here are some sneaky (or little known) ways to use Facebook to learn more about your competitor’s online marketing strategy. Featured Post – Social Media ROI with Google Anlaytics 5.