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  • KIKOLANI  |  THURSDAY, DECEMBER 13, 2012
    [Marketing] How To Build an Awesome Video Trailer For Your Blog
    In addition to their entertainment factor, trailers are killer marketing tools. If you’re a marketer, you know that people don’t make decisions based on logic. Let’s dive into the step-by-step “trailer creation formula,” starting with… Step 1: Refine Your Marketing Message. Personally, I don’t focus too much on social media ( email marketing is where it’s at ), but it’s important to start creating awareness of your project as soon as possible. Email Marketing. This is a guest post by Logan Marshall. Sweet.
  • TWIST IMAGE  |  SATURDAY, NOVEMBER 23, 2013
    [Marketing] A New Golden Age For Television
    'Brands are all hot over the Internet and digital marketing, but is television entering into a new golden age? If you''re in the media and marketing business, you should spend a few minutes watching this: Tags: amc. digital marketing. From a purely content and technology perspective, there is no doubt that television has evolved at a rapid pace in the past decade. Some might argue that this was a needed shift in a world where the Internet has captivated the world''s attention, while other''s might argue that this is the natural evolution of the medium. boardwalk empire.
  • VIPER CHILL  |  WEDNESDAY, MARCH 21, 2012
    [Marketing] Revealed: Behind the Scenes of My Premium Product Launch
    There’s a much bigger market we can help, and a ton of additions that we’re working on to make it even better. The next step now is to continue to make those changes, and then focus more on the marketing side of things. As you would probably expect, the last few weeks of my life since launching OptinSkin have been absolutely crazy. can’t remember a time when I’ve spent so much of my day with my head in my inbox, dealing with customers. That I could spend my days working on a creative project of my choice and then finally get to show it to the world.
  • SOCIALNOMICS  |  TUESDAY, AUGUST 6, 2013
    [Marketing] 10 Operations to Get Multichannel Success
    'Marketing research provides that multichannel consumers are able to contribute three to five times more sales as compared to a single channel consumer and this brought about that growth of the multichannel success in the retail industry. Consumers are now giving high preferences on multichannel business and with this changing consumer mandate, retail marketers find the need to take a step ahead towards getting into a multichannel approach in online marketing in order to address this evolving demands of the consumers. 1.       Use digital technology to expand your business.
  • TWIST IMAGE  |  TUESDAY, MARCH 29, 2011
    [Marketing] The Art And Innovation Of Listening
    For almost a decade, many digital marketing professionals (myself included) have been banging the drum of monitoring online spaces to better understand how your products are positioned. On April 7th and 8th, the company will be hosting an event in Boston titled Social 2011 - their first-ever user conference that features marketing professionals from companies like Dell , PepsiCo , the American Red Cross and hundreds more. digital marketing. It's never been easier to hear what your consumers are saying about you behind your back. Social 2011. brand. brand reputation. google.
  • SPIN SUCKS  |  FRIDAY, MARCH 9, 2012
    [Marketing] Gin and Topics: Strawberry Pie and a Gun Leaving People Speechless
    My Marketing in the Round co-author, Geoff Livingston , writes a compelling blog post about how Google is hoping to compete with Facebook and others…by putting people on the street. I really thought yesterday was Friday. got up to write Gin and Topics and got halfway through before I realized it was only Thursday. What a disappointment! But that’s OK. Friday is here now. Only one thing…it’s daylight savings this weekend. So you’re going to lose an hour. Try not to be too grouchy about it. And…for all of you at SxSW? I’m officially envious.
  • WEB METRICS GURU  |  SUNDAY, JUNE 27, 2010
    [Marketing] Web Journal – Weekend Developments – Cookie Values
    As Scoble points out, it is helpful to location app users if they can tell if their friends are still at a location, and determining how long users spend in businesses can have a significant impact of location-based marketing. To end this post – Marketing Pilgrim talks about Cup of Joe: Those Who Can’t Blog, Make Infographics such a. Timeline of Marketing Channels. A couple of things cropped up over the last day including a New U.S. Federal Policy on Web Measurement and Customization that I heard about from the Web Analytics Message Board on Yahoo! History BitTorrent.
  • TREY PENNINGTON  |  WEDNESDAY, DECEMBER 16, 2009
    [Marketing] Three Focal Points to Help You Keep Your Nerve When Times are Tough
    Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ Three Focal Points to Help You Keep Your Nerve When Times are Tough by trey on December 16, 2009 The crumpled dollar bill in my hand was my last. Literally my very last dollar. As a small business owner and a father of six, being down to the last dollar was something well past scary. Too many business are facing scary economic times. made it through that time the same way we’ll make it through this time: by thinking through three focal points. survived them.
  • MYRLAND MARKETING  |  TUESDAY, OCTOBER 12, 2010
    [Marketing] We Must Practice
    Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense WE MUST PRACTICE by Nancy Myrland on October 12, 2010 Image via Wikipedia Think of something you’re really good at, such as golf, public speaking, court reporting, environmental law, you name it. If we want to be great marketers and strategists for our clients, which I do, then we must practice. Isn’t it a great feeling to know you were born with, or developed, these skills? Face it, you’re pretty good!
  • WHAT SPINKS THINKS  |  WEDNESDAY, NOVEMBER 24, 2010
    [Marketing] Biz Book Review: Predictably Irrational by Dan Ariely
    Business and marketing is all about understanding people. I decided I was going to buy this book before I even knew it existed. I randomly sat in for Dan Ariely’s talk at the last SXSW because the title looked interesting. He was the best speaker I saw at SXSW. Ariely focuses on “Behavioral Economics&#. He performs studies with actual people to analyze how we make our decisions. Through his studies, he’s found that we all make irrational decisions every day in a very predictable manner. Everything from why “FREE!&#
  • JACOB MORGAN  |  SATURDAY, NOVEMBER 28, 2009
    [Marketing] What I'm Thankful for on Thanksgiving
    Anders Online Marketing I am working with marketing in Denmark and is searching for inspiration in the digital world. Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER What I’m Thankful for on Thanksgiving View Comments November 28th, 2009 Yes I know my Thanksgiving post is up a bit later than all the others but I figured you already had a chance to read all the other “what I’m thankful for posts&# so I decided to mix it up a bit.  My business partner Connie Chan who is one of the most amazing people on this planet.
  • DREW'S MARKETING MINUTE  |  SATURDAY, DECEMBER 4, 2010
    [Marketing] 2011 trends (post 3 of 4)
    Question re: trend #7:   This trend is acknowledging the rising importance of what is now being called P2P (person to person) marketing.  But as consumers grow both more frugal and more skeptical -- finding influencers like the Twin-sumers and Social-lites will become even more vital to our marketing efforts. Emerging Generosity:  This trend is about brands and wealthy individuals from emerging markets (especially China) who will increasingly be expected to give, donate, care and sympathize, as opposed to just sell and take. Read parts 1 and 2 ).
  • LOUIS GRAY  |  WEDNESDAY, FEBRUARY 9, 2011
    [Marketing] Echo Prepares World for Migration to a Web of Streams
    The company hopes to also offer a custom application store that enables partners to connect hours of effort to dollars through showcasing their apps on the market. The foundation of the Web is moving from one of unchanging static pages to continually updated streams fed by external services. Gone is the time when publishing an article or a site was the final step in creating content. Instead, this can often signify the beginning of the content's life, as it is shared, retweeted, liked, commented on, and further distributed. The conversations, traffic flow and revenues have moved on."
  • CONVINCE & CONVERT  |  MONDAY, MAY 5, 2014
    [Marketing] 7 Ingredients for Employee Social Advocacy
    'A few weeks ago, I presented a breakout session at Social Media Marketing World. put together an all-new presentation about employee social media advocacy, which I have excerpted below. Employees are a key to social media success because they: 1. Genuinely love your brand (hopefully) 2. Are trusted far more than the company 3. Are not filtered by social networks the same way that corporate messages are Thus, employee social media advocacy gives you Authenticity, Trustworthiness, and Reach. But, getting there isn’t a snap. That would be a gross oversimplification.
  • GREG VERDINO  |  TUESDAY, AUGUST 21, 2012
    [Marketing] Every Expert Should Become a Beginner
    Some of you reading this may be marketing experts or — heaven forbid — social media experts. Others may be marketing novices with deep expertise in technology, engineering, analytics, manufacturing, accounting, law, medicine, or just about any other profession or business competency. And as someone with a 20+ year track record in marketing strategy, I can sometimes forget that the concepts, approaches and processes that seem obvious to me might be totally alien to an executive who hasn’t spent a career thinking about the nuances of building brands.
  • WEB METRICS GURU  |  SATURDAY, APRIL 21, 2012
    [Marketing] Social Media Analytics Summit 2012 San Francisco #smas12 and Web Journal April 15th -21st
    Semphonic continues to innovate with the a new framework for digital marketing – check out Gary Angel’s post. Spoke at the Social Media Analytics Summit earlier this week in San Francisco; the conference was packed and pretty good, most people I spoke with were happy with the content.  My presentations from April 16th evening session and April 17th morning session are downloadable PDF files, in case anyone wants to view them, and both were well received.   It was also great seeing Gary Angel for dinner (Semphonic) again and meeting Pete Mannix from Venuelabs. 
  • FEVER BEE  |  THURSDAY, DECEMBER 13, 2012
    [Marketing] What Should Paid Community Managers Know, Have, and Be Able To Do
    Community management is a complicated topic that spans technology, data, marketing, and a range of social sciences. It pains me that most community-related discussion can be boiled down to:  1)   Be nice to members. 2)   Don’t lie to members. 3)   Remove the bad stuff. When we dwell too much upon the softer side, we do no favours to our profession, our communities, nor our own personal development. About 1/3 rd of the people reading this are passionate hobbyists building communities in their spare time.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, FEBRUARY 17, 2011
    [Marketing] More Updates Means More Traffic | Small Business Mavericks
    That data isn’t included in this study, but I’d hazard to make that guess because small business owners who own their own domain names are likely business owners who have a better understanding of search marketing. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? » More Updates Means More Traffic An interesting study by SiteKreator has confirmed what I’ve been telling you for more than two years now. times per month. Surprised?
  • TWITIP  |  WEDNESDAY, APRIL 14, 2010
    [Marketing] Twitter Takes Control Over Client Apps – Good or Bad?
    For us regular Twitter users this could mean one thing: Twitter is killing the competition in the client apps market and when the competition is dead we will not get any new exciting features in Twitter clients as often as we do now. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Annie Lane Real-time web specialist and technology junkie. Twitter Takes Control Over Client Apps – Good or Bad? What could it mean for an average Twitter user? He Twitter API will still be open.
  • SOCIAL WAYNE  |  SUNDAY, SEPTEMBER 5, 2010
    [Marketing] Samsung Galaxy Tab commercial makes iPad owners drool. Battle of the tablet commercials
    Note I didn’t’ say it was an iPad Killer as I don’t believe any future tablet will be an iPad killer as the iPad has way to much of a market share along with the thousands of apps via Apple’s App store. Samsung recognizes the tremendous growth potential in this newly created market and we believe that the Samsung GALAXY Tab brings a unique and open proposition to market. The Samsung GALAXY Tab is pushing the market in new directions and Samsung believes this is only the beginning of its innovations as pioneers in smart media devices.”. The iPad is here to stay.
  • FEVER BEE  |  THURSDAY, DECEMBER 8, 2011
    [Marketing] The Evolution Of A Big Community Launch
    It quickly became another short-term marketing effort. In August 2008, Dell launched Digital Nomads. community for people that work from anywhere. It was widely hailed as brilliant. It was a perfect fit for their lattitude range of laptops. It gained coverage in numerous publications both online and offline. number of A-List bloggers were involved;  John Jantsch , Chris Brogan , Shel Holtz , Hugh Macleod , Andy Sernovitz  etc. In October, activity remained high. It was getting coverage. Content was produced on a regular basis. People were joining and participating. 
  • KIKOLANI  |  MONDAY, JANUARY 21, 2013
    [Marketing] 5 Blogging Tips to Give Your Readers What They Want
    This is one of the biggest factors in attracting people in your target market. This is a guest post by Matt Powers. successful blogger not only knows how to draw traffic to their site, they know how to keep their readers coming back time and time again. This requires a deep understanding of your target audience including their day-to-day concerns, their interests, how their problems can be solved, and much more. It sounds like a lot but there are some clear steps to help you achieve this more easily. In time, by staying consistent, it will become like second nature to you. Related Posts.
  • CONVINCE & CONVERT  |  SATURDAY, DECEMBER 21, 2013
    [Marketing] The Virtuous Circle of Mentorship and Its Impact on Your Career
    My first boss when I worked in corporate marketing? Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. The Virtuous Circle of Mentorship and Its Impact on Your Career is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'My friend Marcus Sheridan wrote a very forthright blog post (as is his custom) recently called “ 8 People That Dramatically Impacted My Life in 2013.” simply can’t thank Jay enough for the person he is. Awesome.
  • DREW'S MARKETING MINUTE  |  FRIDAY, MARCH 23, 2012
    [Marketing] The path is never straight
    Victoria writes:   I am so interested in marketing but don’t really understand the best path into the business. We talked some more and finally he said, “have you ever considered advertising or marketing?” Marketing was the combination of all the things I loved. The relationships mattered a great deal to me and I will always look back at that job/agency as my real education on how to be a good marketing professional. I was just wondering if you could tell me a bit about your story and how you got to where you are today.  . I was too much of a fixer.
  • SOSHABLE  |  FRIDAY, MARCH 11, 2011
    [Marketing] Chrysler Social Media: Who They Should Hire Next
    The unfortunate mistake made Thursday that cost New Media Strategies their contract with Chrysler should be viewed as an opportunity to make a tremendous step forward in their social media marketing. We are proud to be ranked at the top of Google for the term “Automotive Social Media&# but as you look up and down the list, there simply aren’t very many suitable options who can handle the corporate level of social media marketing while still understanding the ins and outs of the automotive industry. However, now is the time for Chrysler to get exciting. Buzzfeed?
  • DIVA MARKETING BLOG  |  TUESDAY, JANUARY 12, 2010
    [Marketing] Social Media Follow The (Candy) Dots
    Toss of a pink boa to Nancy Chorpenning , who inspired the title of my presentation on social media marketing for NAWBO Atlanta (National Association of Women Business Owners), and was an always awesome support as we developed this session. However, to succeed in social media all organizations must create a plan that integrates social media into their master marketing plan. We felt "Follow The Dots" would be good way to frame the flow from strategy to tactics. however. as is sometimes the case one dot led to something slightly different. c a n d y dots ran through my mind.
  • KIKOLANI  |  THURSDAY, MAY 26, 2011
    [Marketing] Fetching Friday – Resources Mashup & Animal Crackers
    Blog marketing strategy – 7 steps to making your content successful with social media and search engines. Making Money Online / Marketing / Online Business. Coyote and the secrets of genius – affiliate marketing lessons that you can learn from the coyote! This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week.
  • VIPER CHILL  |  MONDAY, JANUARY 24, 2011
    [Marketing] $1M Case Study: The Harsh Reality, and New Direction
    guess that’s just an image I’m going to have to live with from my fellow marketers. I feel bad that I haven’t updated you all on my million dollar case study. For those of you who missed the project, I’m aiming to build an affiliate site which makes $30,000 per month, that could theoretically be sold for $1M. Though this goal is difficult enough, I also challenged myself to do it in just 12 months. You can view the earlier posts on my case study here , here , and here. actually think this is fairly conservative. No Exact-Match Love. Lesson learned. New Direction.
  • KIKOLANI  |  FRIDAY, NOVEMBER 4, 2011
    [Marketing] Fetching Friday – Resources Mashup & A Lot of Gear
    The Best Way For Freelance Writers to Hold Themselves Accountable – Freelance writers need accountability to stick to their marketing and writing goals. Ways to Improve Conversion Rates on Your Holiday Ecommerce Pages – Give your marketing a kick in the pants for holiday season, with 5 simple ways you can boost your ecommerce conversions. The Most Important Small Business Video Marketing Tip You’ll Ever Receive – There are many small business video marketing tips to be learned, but there is one that affects more businesses than any other, and that’s a failure.
  • KIKOLANI  |  FRIDAY, AUGUST 20, 2010
    [Marketing] Fetching Friday – Resources Mashup and a Little Something Personal
    Market research for link building – how to find people to get links from in your industry. Mailing Lists / Making Money Online / Online Marketing. ways a marketer can hurt their reputation – if you want to make sales of your own products or someone else’s, you will want to avoid these reputation mistakes. Need to know local search marketing terms – what you need to know when setting your site up on local search and review sites. Email and social media : the horse goes in front – why social media should be integrated with email marketing.
  • SPIN SUCKS  |  FRIDAY, MAY 13, 2011
    [Marketing] #FollowFriday: Lisa Gerber
    She left stability and control in exchange for working in the gray and the hopes of being part of something that will change the perception of the PR and marketing industries for good. This is not my typical #FollowFriday. Typically, Typically, as many of you know, I recommend only bloggers and authors, with the intent of introducing you to new voices and helping them increase their networks. But today, though most of you likely already know her, I want to delve further into our chief content officer, Lisa Gerber (aka the face behind Spin Sucks on Twitter). She said, “I’ll do it.”.
  • IMAGINE YOUR REALITY  |  WEDNESDAY, MARCH 26, 2014
    [Marketing] Plan your Business by Design instead of Reaction
    In my experience, a good business plan accounts for more than just marketing or sales. 'One of the pieces of advice I give my clients is that it’s important to plan your business by design instead of by reaction. You can’t really plan a business by reaction, because you are reacting to something, which controls the actions of your business because you’ve been forced to react. business run on reaction staggers from crisis to crisis, putting out fires, but not putting together a design or structure that will enable them to move past the crisis. Blog business
  • NOWSOURCING  |  SUNDAY, JUNE 22, 2014
    [Marketing] Facebook Starts To Get More Tougher & Mercenary With Their Ad Revenue Model
    This means that if a company does not have the marketing budget to strike out on their own, then Facebook is effectively holding that company – and the company’s future – hostage. Either pay Facebook what they are demanding, or leave the site and try to market on their own. Suddenly I have to come up with a marketing budget to tell my 56 fans everything my dog does? But companies looking to aggressively market a product may like the bigger, more prominent ad space. 'It seems that the good days are over at Facebook. You fell for it!”
  • MINDJUMPERS  |  FRIDAY, AUGUST 26, 2011
    [Marketing] Reflections on Brand Advocates & Social Influence
    Whether we’re talking about social media and marketing blogs, fashion blogs or something third, we’re seeing an increase in the amount of people blogging. Tweet When we’re talking about a business managing a social media presence – or several for that matter, we’re beginning to hear more about brand advocates. But who are they – and why are these people so important to your business? Here, I will try to make some reflections on the subject. Brand advocates = trusted people. First of all, brand advocates are people supporting and having favourable perceptions of your brand.
  • MINDJUMPERS  |  FRIDAY, JANUARY 14, 2011
    [Marketing] Changing Trends in Social Media Can Influence Your Business Model (part II)
    Making an Integrated Marketing Communication Effort. Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. She is trying to help people connect – and you can connect with her on Twitter @nabanita_roy. In my previous post, I have given an overview of the changing trends in social media. This post explains the process of changing trends and how it actually influences business model. Take a look: Social networking: Connect, Share, Engage. Twitter, Facebook are a must for business sites. sites.
  • DIVA MARKETING BLOG  |  SUNDAY, DECEMBER 15, 2013
    [Marketing] Diva Marketing Blog - Untitled Article
    'This is the 5th year of  Diva Marketing''s Holiday For Small Nonprofits Series. . During December we invite nonprofits into Diva to tell their stories in their own very special way. It''s our hope that you might find a new NPO that touches your heart.   . In between shopping, wrapping and checking your list twice, we invite you to take a breath and enjoy a few from the heart stories. . At the center of this season''s inspiration for joy, is of course, the children. Our story teller is founder  Leslie Rubin. The  ISDD (Innovative Solutions for Disadvantage and Disability)  Story.
  • SPIN SUCKS  |  MONDAY, JANUARY 17, 2011
    [Marketing] Living with the Pregnant Widow
    Um…thanks, that’s kind of you, but no, I don’t need another book, article, blog post, case study or tweet to help me understand that marketing, advertising, PR, and everything else associated with it has been revolutionized by social media in recent years. Les McKeown is president and CEO of Predictable Success and occasional champion when playing Gini Dietrich in Words with Friends. Hello, I’m your client. Nice to meet you. get it. Despite the unflattering little stories I see you tell each other about us clients, I’m not a complete doofus. What do I want?
  • DIVA MARKETING BLOG  |  SUNDAY, DECEMBER 5, 2010
    [Marketing] Stories From Smaller Nonprofits: RE Children's Project
    In the spirit of the season, during the month of December, Diva Marketing opens its virtual doors to tell the stories of smaller nonprofits.Through out the month you'll learn about organizations you may not have heard of. but each one will will touch your heart. . This series is inspired by Laura King Edwards who launched Taylor's Tale, on behalf and in honor of her little sister, to raise awareness for Batten disease. As Laura says,  "Nothing should stand in the way of a dream."  Through these posts perhaps we'll create a little magic that will help people get closer to their dream.
  • WAXING UNLYRICAL  |  FRIDAY, MAY 27, 2011
    [Marketing] The Brand View When Looking For a PR Pro
    have a client – a gourmet dessert brand – that considers me its Director of Marketing. Or me, the professional marketer? marketer or salesperson wants to see you have the strategy as well as the vision. This is Part 1 of a two-post series. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. For your frame of reference, I’m based in upstate New York and my client is in Los Angeles.). After we chose one, it did not go very well. Guess what? Is location important? Ask me.
  • KIKOLANI  |  FRIDAY, MAY 11, 2012
    [Marketing] Fetching Friday – Resources Mashup & Supermoon 2012
    Your Blog, Your Rules – Why Marketing Should Always Begin at Home – Don’t rely solely on social platforms for housing your content. Read the benefits of having your own blog and using social media to market it. 26 Tips for Success With Location-Based Marketing – What’s SoLoMo? How can you improve your location-based marketing? Discover more about optimization for local businesses and mobile marketing campaigns. This is the difference between a highly profitable website and a failed marketing initiative. The Resources Mashup.
  • SMTHREE  |  FRIDAY, SEPTEMBER 24, 2010
    [Marketing] Social Media: Facebook posting
    Vitrue, a social media marketing company, has released a white paper called ‘The Anatomy of a Facebook Post’  According to their data the answer is: Friday morning. When is the best time to post content on your Facebook page for maximum effect? It depends on who you ask. Friday is a more effective day than either Saturday or Sunday. And, posting before noon is is 65% more engaging than posting afternoon. According to their analysis, the percentage difference between Fridays and the weekend is huge. Yet, if you look at the chart Tuesday seems as important as Friday. Friday?
  • THE RELATIONSHIP ECONOMY  |  MONDAY, JULY 8, 2013
    [Marketing] Start Controlling Your Own Data
    The problem is others, primarily marketers, are using our data for their benefit and now it is time we learn to use it to our benefit. To that we can add all the data doctors collect about us when we go in for checkups, all the data that cell phone companies and retailers gather about us and sell or share with other big companies or third parties in the online marketing business. 'We have all turned into a data factory whether we realize it or not. Every time you land a web page you produce data. Use your credit card, you produce data. Use your mobile device, you produce data.
  • SOCIALNOMICS  |  THURSDAY, MAY 10, 2012
    [Marketing] Bing & Facebook Declare War on Google with Social Search
    Facebook could own this new market of social search, but perhaps, behind closed doors they have been working with Microsoft to partner on developing the social search market. Bing announced today it is changing the search game. As discussed in my best selling book Socialnomics (2009) the ultimate winner between Google, Facebook, Microsoft, Amazon and Apple may hing on which company figures out social search. Social Search: The New Frontier. Microsoft and Bing are going all in on social search and why not? Google has already defeated them on the traditional search front.
  • STAY N' ALIVE  |  TUESDAY, OCTOBER 30, 2012
    [Marketing] Selling Developers Was Easy. Windows 8's Big Challenge Will be Selling Press
    The Press just aren't converted yet, and despite Microsoft's new focus on marketing as Steve Ballmer committed to today, they have some work to do. If Microsoft is going to have a stronger marketing focus, they should really start with the Press. Most of these "surfaces" are running OS X. When it comes to technology, I love going to developer conferences to meet people, see the people building the platforms I'm studying, and overall understand the best ways to integrate technology for the people I work with on a day-to-day basis. was surrounded by Macs! Myself included. saw iPads.
  • KIKOLANI  |  MONDAY, JULY 23, 2012
    [Marketing] Premium WordPress Themes – What Do People Buy & Why
    If you’re in the market for a new WordPress theme, be sure to check out my post on Thesis vs. Genesis. Last year, I wrote a huge comparison post on Thesis vs Genesis from DIYThemes and StudioPress. It’s been almost a year, and I thought I would share some stats of what people decided to buy after reading the post. Here are the results. Number of Clicks. Here, you can see that the number of clicks to the StudioPress (Genesis) website is almost equal to the number of clicks to the DIYThemes (Thesis) website from both the post and the buttons on the sidebar. Number of Sales.
  • DREW'S MARKETING MINUTE  |  MONDAY, JANUARY 3, 2011
    [Marketing] Brand alignment - are all the cogs in synch?
    At McLellan Marketing Group , we don't just preach this stuff, we live it out with you.    It drives marketing creative, decisions and direction.  Your brand is not your logo….your your brand is not your logo.    (tired of hearing me say that yet?). Your brand is the essence of your business.    From 20,000 feet  -- it is who you are, why you exist, the unique value you offer your customers, how you behave, what you believe in, what you promise and of course, how you keep that promise.   Why does brand alignment matter?
  • JACOB MORGAN  |  FRIDAY, JANUARY 13, 2012
    [Marketing] Emergent Collaboration Vendor Review: Mango Apps
    On Friday’s I’ll be reviewing a vendor in the emergent collaboration space and will provide an overview on that vendor which includes aspects from leadership and vision to technology and market focus. Currently Mango is profitable but they don’t spend a lot on marketing which is where other funding could be useful in the future. They also need to work hard on securing some enterprise customers if they want to really penetrate that market because as of now the enterprise customers are few and far between. Every post will cover the same elements for different vendors.
  • DAVE FLEET  |  MONDAY, APRIL 4, 2011
    [Marketing] Monday Morning Reads: Digital Reputation, Facebook Tutorials, Speed up Blogging
    Fascinating discussion around Craigslist’s place in the market, including an interesting take from Josh Hannah who suggests that Craigslist *has* been disrupted; it’s just not obvious yet. In this week’s Monday Morning Reads: digital reputation management; a plethora of Facebook tutorials; how to speed-up your blogging; turning Google’s April Fool’s joke into a reality and an interesting Quora discussion on Craigslist’s longevity. Enjoy. New York Times: Erasing the Digital Past. The more links, the higher the approved sites rank.&#. Weekly Reads
  • BILL HARTZER  |  TUESDAY, JUNE 5, 2012
    [Marketing] A Social Media Game-Changer? Facebook Quietly Launches Promoted Posts
    Although that may be useful if you’re looking for a new roommate or on a job search, it also opens the door for further infiltration of our news feeds with marketing material. Christopher Wallace is Vice President of Sales and Marketing for Amsterdam Printing, one of the nation’s largest providers of promotional products for businesses large and small. For any business or organization using a Page rather than a personal ‘profile,’ the change occurred quietly. Facebook isn’t reinventing the wheel here. Social Media
  • PROACTIVE REPORT  |  MONDAY, JUNE 6, 2011
    [Marketing] Social Media a Close Competitor to Email for SMBs
    Social media was the most cited new marketing tactic used in the last year. For years we’ve been told that email is still far and away the best way to reach our audiences, but a new study from Pitney Bowes  released in April  shows that social media is nipping hard on the heels of the number one position. Rated for cost effectiveness and ease of use, social media is just a few percentage points behind email. However, like their larger counterparts,  SMBs also struggle with measurement. It rated poorly for “proven effectiveness&#. 10 point Social Media Strategy.
  • GAURAVONOMICS  |  THURSDAY, AUGUST 19, 2010
    [Marketing] Branded Social Entertainment in India: Online Talent Hunt Contests.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « The Opportunity at the Intersection of Social Entertainment, Social Gaming and Social Commerce Mail Today Story on Identity Theft on Facebook, Orkut and Twitter » Branded Social Entertainment in India: Online Talent Hunt Contests and Reality Shows Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! What do you think? Well!! Lets talk.
  • CONVERSTATIONS  |  SATURDAY, FEBRUARY 8, 2014
    [Marketing] Practice, Purpose, Perseverance, and Playlists in Saturday Videos
    Trends and Emerging Markets. Related Stories Small Business Owners Can Be Freelancers Too (Saturday Videos) Fred Astaire was a Content Marketer? 'Here are three videos with points of view to assist small business owners and solopreneurs who are already digging in and feeling a bit of overhwelm, though still in the early stages of a calendar year. John Paul Dejoria – Why I Never Use Email or a Computer (via Inc. Magazine). Listen for this quote: “Pay attention to the vital few and ignore the trivial many.” ” Can''t see the video in your RSS reader or email?
  • KIKOLANI  |  SUNDAY, MAY 8, 2011
    [Marketing] Lenovo ThinkCentre M90z Review & Chance to Win
    Market Samurai – Awesome keyword research tool. A few weeks ago, I wrote about how I chose products to review , and one of the main reasons I chose to review the ThinkCentre M90z is that I would be able to give one away to a lucky reader. am excited to say that the time has come! Review of the Lenovo ThinkCenter M90z. First of all, let’s start with my own personal review of this computer. Design. The first thing I absolutely love about this machine is the design. Now I no longer have to be jealous of my husband and his iMac. Tech Specs & Performance. Quirks. Browsers.
  • SOSHABLE  |  SATURDAY, MARCH 2, 2013
    [Marketing] If You Don’t Think Social Signals are Important for SEO, You Don’t Know Google Very Well
    Some might say that it’s a natural addition to the service since people consider social media to be an important part of their overall marketing, but that’s simply not how Google works. There are still many in the search engine optimization industry that are fighting the concept that Google (and Bing) is taking social signals into account at a high level when determining search rankings. These people fall into three categories: Those who haven’t had the ability or desire to test it. If you test it thoroughly, it because extremely clear that it’s real.
  • CONVINCE & CONVERT  |  TUESDAY, JUNE 12, 2012
    [Marketing] 3 Common Facebook Ad Mistakes Everyone is Making
    There are so many options for marketers, it is a bit like flying the space shuttle for many of us. For many Facebook marketers we are having to learn how to create good Facebook ads by creating a few bad Facebook ads first. Facebook ads are a very powerful tool. We just don’t quite know what we are doing yet. But there are plenty of best practices and lessons to take note of to help improve that learning curve a bit. Make sure your business is not falling victim to these very common Facebook ad mistakes. Targeting Non-Fans. The data does not lie. The campaign is smart.
  • WEBBIQUITY SMM  |  MONDAY, SEPTEMBER 13, 2010
    [Marketing] Proper Care and Feeding of a Blog
    There are certain over-inflated egos in the worlds of SEO and online marketing who are very poor at this. My daughter is hooked on those pet rescue shows on Animal Planet. What I’ve learned from my more occasional viewing is that despite the many joys of pet ownership, not everyone is cut out for it. By the same token, despite the many benefits of a business blog , not everyone should rush into it. Here are seven tips for a healthy blog and a happy blogger. Post regularly. healthy blog thrives on fresh content, at least once per week, more often if possible. Maintain your blog.
  • BILL HARTZER  |  TUESDAY, APRIL 24, 2012
    [Marketing] Search Engine Optimization Tip: Your Heading Tags Should Include your Keywords
    Talk to someone who has over 10 years of website marketing experience who can steer you in the right direction, not just someone who is going to try to “sell you” search engine marketing or website marketing services. Lately, it seems as though many people have been concerned about over-optimization when it comes to search engine optimization of their web sites. Rightly so. There is some concern, especially since Google has been testing the over-optimization filter yet again. These are the headings for the body of your web page. contact-form-7].
  • TWIST IMAGE  |  FRIDAY, OCTOBER 26, 2012
    [Marketing] The Way We Talk About Business
    The iPad had been outselling desktop computers since the launch of iPad 2, Amazon , Google , Samsung and others have been aggressive to enter the tablet market. Last week at the Consumer Electronics Association CEO Summit , many senior executives from Sony , Panasonic and VOXX expressed their bullish outlook for the tablet market. After three years of the iPad being in market, was it saturated? The public market is pushing too hard for everything to be better, sell more and do more that it did last quarter. That the tablet market is now mature? Better? Faster?
  • CONVINCE & CONVERT  |  WEDNESDAY, NOVEMBER 7, 2012
    [Marketing] CheatSheet: 4 Mobile Ad Platforms That Work
    Whether your brand is B2B or B2C, marketing to your consumer is becoming more and more difficult, fragmented, and sophisticated. Because of media fragmentation as well as the on-the-go nature of today’s consumers, it is important to leverage all mediums possible to reach your target audience, including mobile. As mobile devices become more widely adopted by the minute, brands are turning their sights to mobile media as a new delivery channel. The challenge is what type/platform of mobile.
  • JANET FOUTS  |  THURSDAY, FEBRUARY 16, 2012
    [Marketing] Don’t be a Pest with “This Social Media Stuff”
    I spoke recently to a group of PR and marketing professionals about how to use social media in their work. One Any Marketer worth her salt knows that pretending to be the CEO and writing tweets–god forbid commenting as– the CEO is social media poison. If and when it comes out that it’s not really the CEO but a marketing person it’s going to be ugly. It reduces the marketing or PR professional to an annoying mosquito who keeps bugging them and those emails with all that great info go straight to the trash. They were ignoring her. CXO’s are busy.
  • FIREBELLY  |  THURSDAY, OCTOBER 3, 2013
    [Marketing] Mobile Web Presence Can No Longer Be An Afterthought
    Despite some headlines taking things a bit too far, like the one touting  “mobile to overtake fixed Internet access by 2014,”  statistics show there are numerous emerging markets surrounding the mobile movement, including a group who are  only using the internet on their phones. 'Where is your audience coming from? Every year following Apple’s product announcement there is a flurry of excitement among the tech community and consumers alike. For businesses, this means you must be sure your website and social media accounts translate fluidly onto the screens of various devices.
  • SOSHABLE  |  THURSDAY, SEPTEMBER 8, 2011
    [Marketing] What 100 Million Active Twitter Users Means to Business
    Twitter has been both the easiest and hardest nugget to crack open as a business and marketing tool. Even with a good following, the ability to blast out links with marketing messages has not demonstrated a strong return unless the news is breaking or controversial. Everyone has known that Twitter has been huge for a while. Today, we got to look into some hard numbers showing just how involved it has become with 9-digits worth of active Twitter users online. Over half of them log in daily. What does it mean for business? That’s what 100 million active users means.
  • SOCIALNOMICS  |  FRIDAY, APRIL 13, 2012
    [Marketing] 12 Steps to Social Media Success…and a Gilly Flower Cordial to You!
    Our agency has invested tens of thousands of hours with dozens of clients, from small businesses like George Howell Coffee to multinational corporations like HP, trying and testing every conceivable digital marketing strategy and tactic to forge a proven success formula. That’s because: a) there is more to life than money, and b) social media works best within a strategic, integrated marketing mix that is continually honed, refined, lathered, rinsed — and repeated. Email still rules as the primary mode of communication online, and email marketing ranks high in terms of conversion.
  • CONVINCE & CONVERT  |  TUESDAY, AUGUST 10, 2010
    [Marketing] Why Influence Mining is the Next Gold Rush | social crm | Social.
    Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Raj Kadam : The question we ask is whether the specific data is useful to marketers. JB : How are companies incorporating influence metrics into their marketing? Marketing? As a marketer, I'm overjoyed. It’s in our DNA. JF : Hyper-targeting. Thanks.
  • PAUL GILLIN  |  WEDNESDAY, AUGUST 14, 2013
    [Marketing] The Smart Device Revolution Is Just Beginning
    It’s a terrific idea and another example of how the Internet of things is going to transform so many markets. 'I spotted a promotion this morning for a smart tag you can now attach to items that you never want to lose. It emits a Bluetooth signal that a smart phone app can pick up so you can always track them down. Coincidentally, Christina Kerley just sent a copy of her new e-book, “ The SMART Revolution.” It’s a 17-page compendium of products that are rewriting the rules of entire businesses by embedding intelligence into everyday things. Get it here.
  • PAUL GILLIN  |  MONDAY, OCTOBER 31, 2011
    [Marketing] Economic Disruption: We’ve Seen This Before
    Each of these five waves has been interceded by a crash in the financial markets. Live-blogging from the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. . Closing Remarks By Martin Fleming, IBM Chief Economist. If we look at the global economy over the last 250 years, we’ve seen five waves of technology change: Industrial Revolution. Age of Steam and Railways. Age of Steel, Electricity and Heavy Engineering. Age of Oil, Automobiles and Mass Production. Age of Information and Telecommunication. The Next Big Thing.
  • TWIST IMAGE  |  SATURDAY, JANUARY 29, 2011
    [Marketing] Find Your Vision And Creativity
    Forget that fact that Alex was one of the guy's behind one of the most exciting advertising agencies of all time ( Crispin Porter + Bogusky ), and forget the fact that many in the marketing community (myself included) consider him one of the smartest creative minds our industry has ever seen. marketing community. I want to be Alex Bogusky. and you should too. while back, Alex decided to leave it all behind and look for something else. He also now hosts his own online show, and this week's episode is called, Unlocking Your Personal Vision. This should inspire you. alex bogusky.
  • ENGAGING BRAND  |  MONDAY, JUNE 16, 2014
    [Marketing] Show 490 – Selling Like a Superstar
    It is easy to wonder where marketing finishes and sales begins, so Anna Farmery talks to John Jantsch about Duct Tape Selling: Think Like a Marketer–Sell Like a Superstar. Are sales and marketing two different functions in a business, today? Does the business create the marketing and the customer close the deal? 'How can you become a sales superstar? Before the interview outline, the winner of the goodie bag this week is Paul Mancone, chosen from anyone who has shared about The Engaging Brand podcast or left an iTunes review. How linear is the selling process?
  • SOCIALNOMICS  |  MONDAY, SEPTEMBER 9, 2013
    [Marketing] Highlighting the Best of the Best on Social Media
    When it came to launching Offset, a collection of premium stock photos , the marketing team wanted to focus on channels that it deemed the right fit. When it came to populating content on the company’s Tumblr , the marketing team decided that instead of filling the feed with just an array of beautiful it would choose an artist to highlight and feature each week. Depending on the given season or holiday schedule, the marketing team will opt for a contributor that perfectly matches those emotions. 'Flower image from Shutterstock.
  • SOCIALNOMICS  |  MONDAY, JUNE 17, 2013
    [Marketing] Consolidation of the SoLoMo sector
    'The combination of social networking and smart phones with location-based GPS capabilities are offering new consumer monetization opportunities, such as location-based search marketing, mobile social networking and social/mobile commerce. the location-based advertising market is expected to grow to $12.8 Location-based marketing has historically been fueled by companies like FourSquare, and this trend of earning recognition or rewards for “checking-in” to a specific location is only gaining in popularity. According to another study by Global Industry Analysts, Inc.
  • WEB METRICS GURU  |  THURSDAY, OCTOBER 25, 2012
    [Marketing] Strata Conference and Big Data – Web Journal October 23-25th, 2012
    In  Human Intelligence as a Signal to Predictive Analytics yesterday afternoon there was an interesting solution that focused on social analytics and the capital markets. Fundamentally, what I heard wasn’t much different than any of the other solutions/vendors I know of and have  looked at, but for one thing.    The difference was in how the unstructured data was decoded into signals and then compared with known performance of the market indices. I have been at the Strata Conference the last couple of days in NYC  and got a chance to do a couple of things here including.
  • ENGAGE  |  FRIDAY, MAY 13, 2011
    [Marketing] The Best Practice is Practice
    If you liked this, try: 6 Content Marketing Lessons from Warren Buffett. W e spend a lot of time reading how-to articles, case studies, and best practices. We want to make sure we’ve got the best advice and the surest path to success. We want to see how others have conquered problems in the hopes of replicating their success. And who can blame us? We don’t want to waste time or make mistakes that might cause pain; financial, emotional or otherwise. So we read. And we think. But the fact of the matter is we’ll never get better at our craft by studying best practices.
  • THE WAY OF THE WEB  |  SUNDAY, JUNE 27, 2010
    [Marketing] The importance of experiencing your community
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? link] Dan Thornton Hi – thanks for the comment.
  • JUSTIN LEVY  |  TUESDAY, AUGUST 18, 2009
    [Marketing] Gary Vaynerchuk Treats People Like Goldfish
    Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Gary Vaynerchuk Treats People Like Goldfish Written on August 18, 2009 by Justin Levy in community , gary vaynerchuk , networking , social media , video 8 Comments - Leave a comment! But, also, others like Chris Brogan , Jason Falls , Amber Naslund , Brian Solis (all of whom YOU can connect with at the Inbound Marketing Summit ) and many, many others, who spend most of their time connecting and helping others just because. Thanks for taking time out of your day to come hang out here!
  • SOSHABLE  |  MONDAY, JULY 15, 2013
    [Marketing] Great Content 101
    'It’s probably been repeated more than a million times online among marketing blogs – our own blog might even account for about 25% of those. Creating quality, relatable, and shareable content with your audience online has transformed into the hallmark of so many modern digital marketing strategies. Whether it is based on inbound marketing, or just social media, there is a clear need for good content. Good content is what makes their marketing so effective, and makes them so successful. Read, evaluate, and leverage it for your own marketing needs.
  • GEOFF LIVINGSTON  |  WEDNESDAY, NOVEMBER 13, 2013
    [Marketing] Brutal Economic Reality of Fiction and Those Reviews
    That’s why writers find jobs working as marketers, teachers, lawyers or journalists. They tell you to market better. Really, you sell books en masse via speaking engagements, direct marketing, media relations, virtual and live blogging tours, and third party reviews. If there is anything I have learned over the past three years with the Fifth Estate , Marketing in the Round , and now Exodus , it is how necessary reviews are. 'People don’t make money from writing novels. Some bestsellers generate just a little north of $10,000. Don’t kid yourself.
  • JOSH S PETERS  |  TUESDAY, DECEMBER 20, 2011
    [Marketing] Microsoft Office for Android and iOS? Adobe holds the answer.
    Will MS ever catch up or will they just keep dropping the ball in the mobile market? I recently read an interesting article on The Guardian about  Microsoft releasing apps for the iPad. Being an Android and windows user this piqued my interest, hoping there would be some some mention of an MS Office release for Android. Apps like Quickoffice HD are alright, but they still have a lot of flaws. They don’t render everything perfectly, some of the work done on a phone or tablet doesn’t look right when re-opened on the PC, and there is a lot of missing functionality.
  • ENGAGING BRAND  |  THURSDAY, FEBRUARY 28, 2013
    [Marketing] 4 Things to Think About Your Business Today
    Niche markets, online delivery, less fixed costs, greater word of mouth, more market testing etc etc. Technology, social change and the need of market research. Many have tried to term the age we live in:- the knowledge economy, the digital economy, the experience economy, the. Internet, the list goes on. but the one I use is the connected or network economy. . There is a social change in the economy today and we can be fooled into thinking that the change is all about the Internet.however that is one piece of the jigsaw behind our thinking about economic development.
  • SOCIALNOMICS  |  THURSDAY, MARCH 10, 2011
    [Marketing] You are worth more than $1.07
    You can’t look at Facebook marketing solely through the CPC lens. You empower your digital audience and mobilize them into an evangelizing army of ambassadors who market for you. To give the great Seth Godin a shout out, it is time for some Purple Cow thinking for Facebook marketing. They say you can’t put a price on friendship, but how about Facebook Fans? Personally I had hoped I was worth at least…three times that! Fans cannot simply be categorized into commodities that can be purchased. Frankly I think users are just getting used to ignoring the ads.
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, JUNE 10, 2010
    [Marketing] Intrinsic Social Motivation
    The Business Factor: There is an exponential growth of business opportunities that adults are learning to facilitate using social media as the medium to reach relevant and relative markets. What motivates adult participation within social media? When we look at the psychology of human behavior we can begin to understand certain  motivations which draw adults to social media. Abraham Maslow published his theory of human motivation in 1943. Its popularity continues unabated. The hierarchy has five levels. Physiological (hunger, thirst, shelter, sex, etc.). Esteem (also called ego).
  • DANNY BROWN  |  SATURDAY, FEBRUARY 5, 2011
    [Marketing] Making a LIST For Your Customers
    Does marketing need to adjust their terminology? When we’re working with new clients at Bonsai , one of the first things we ask is how their customer service stands up. It’s crucial to know of any pluses and/or minuses before starting a new campaign. For instance, if a company’s customer service is poor, there could be a very big uphill struggle ahead in terms of brand acceptance. But, if customers have a positive view of you, it’s an extra piece of firepower that can be used in getting the news out about a new product or service. Simple – you use a LIST. Listen. Involve.
  • CONVINCE & CONVERT  |  WEDNESDAY, MARCH 3, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Me Too.
  • THE WAY OF THE WEB  |  SATURDAY, JUNE 16, 2012
    [Marketing] My new standing desk – day one, and how it helps business
    love new opportunities, and the way that technology is evolving more quickly all the time – I work with every client to help them start to change their outlook and business practices to cope with that, rather than just offering content or marketing which won’t evolve and grow over time. My new standing desk is now being used, and it’s symbolic of the changes I’m working through in the way I work. Having moved into a new house, I’ve had a bit of time without the internet or an office at home, which has given me some time to re-consider the way I do things.
  • PUSHING SOCIAL  |  FRIDAY, JUNE 7, 2013
    [Marketing] Are You Giving Away Too Much For Free On Your Blog?
    About a year ago, I received an email from fairly well-known internet marketer. That is why I believe that content marketing is the best slingshot that any small biz David can own. 'Everyone says that you should be generous with your expertise, experience, and talents. They say share until it hurts because…you’ll get it back with interest. Others offer a quasi-mathematical ratio that says – give 4,5,6 items of true value before you ask for something in return. Where does that leave you? At some point, you are going to ask. Am I giving away too much? You are.
  • LOUIS GRAY  |  TUESDAY, JANUARY 4, 2011
    [Marketing] We Need a Tech Intelligence Bubble - Value Going Viral
    I've enjoyed using Buzz and the social elements of Google Reader, but just because there is a successful company in one market doesn't mean you have to be in that market. One of the more interesting things, at least to me, that came to mind when highlighting the top ten Web services I used last year was how boringly mundane and adult some of them were. But the issue is not so much that I've gotten old and stodgy, only that in a recursive state, sites that have value deliver value. The value of Redfin and Zillow is that I can be a smarter homeowner or buyer. Facebook is what it is.
  • SPIN SUCKS  |  FRIDAY, APRIL 27, 2012
    [Marketing] Gin and Topics: A Real Life Batman and a Dancing Ping Pong Player
    By the time you read this, I will have already kicked the day off with the very first keynote about Marketing in the Round. It’s the end of April. How did this happen? feel like we were just here talking about kicking butt and taking names this year and we’re already a third of the way through it. Today also marks the day of Mark Schaefer’s Social Slam in Knoxville. And, because it’s really early in the morning right now and I’d like to rehearse one more time before I go on stage, I give you Gin and Topics. Slow Jam the News with Barack Obama. On
  • SPIN SUCKS  |  FRIDAY, NOVEMBER 18, 2011
    [Marketing] #FollowFriday: Steve Farnsworth
    Because of that kind of work, we asked him to do a webinar for us, as a follow-up to Marcus Sheridan ‘s inbound marketing and using content for sales webinars. Everyone who already knows Steve Farnsworth , raise your hands! Not everyone? Are you sure? think everyone knows Steve. Maybe if I refer to him by his Twitter name: Steveology. met Steve on Twitter a couple of years ago, became a regular reader of his blog , and then met him in person at the Vocus conference in May. When we met, it was as if two bosom buddies were getting together after not seeing one another for 10 years.
  • TWIST IMAGE  |  SUNDAY, MARCH 2, 2014
    [Marketing] Killer Online Content With Brian Clark Of Copyblogger
    In the past few years, Clark and his team, have built Copyblogger Media - a company that offers software and training with over 100,000 customers who are doing their best to create better content marketing online. have known Brian for many years, and we finally managed to schedule a conversation about the changing landscape of blogging, social media and content marketing. content marketing. digital marketing. marketing blogger. marketing podcast. It''s not an easy ask. It''s something that most brands struggle with. Enjoy the conversation. blogging.
  • MR. RYAN CONNORS  |  FRIDAY, SEPTEMBER 13, 2013
    [Marketing] Highest Earning Companies With Creative Business Names
    It can mean a simple and elegant name that suits that business perfectly, or it can mean a unique pun on words that plays right into the main product being marketed. Flicking through Fortune’s 500 gave us a tad of insight on which companies are raking in the most dough, and below are some of the top earning companies with creative names: Wal-Mart – This well-known store and brand name was created by Bob Bogle who handily combined Sam Walton’s last name with mart (which of course is a market). 'Having a unique, catchy and creative business name is crucial to a business’s success.
  • DREW'S MARKETING MINUTE  |  MONDAY, JANUARY 31, 2011
    [Marketing] Using personas to shift your focus to the customer
    If you look at most marketing copy -- it's about the "thing" -- whatever is being sold. " Which is why personas are so critical to your marketing success.  It will make the rest of the Q's  P.S. If you want more info on personas, Marketing Profs is doing a webinar on February 10th specifically about the topic.  We get features and generic benefits but our focus and the thrust of the message sits squarely on the shoulders of the product or service. And it's no wonder. Let's demonstrate.  And don't say everyone.
  • CONVINCE & CONVERT  |  THURSDAY, JULY 25, 2013
    [Marketing] A Social Media Customer Service Win From @DeltaAssist
    So, what can we as marketers learn from this experience? It’s the simplest, oldest trick in the marketing playbook, and for good reason. Think about how strong your customer service resources are – both traditional and social media – the next time you’re contemplating investing in a splashy marketing campaign. Social Media Customer Service Win From @DeltaAssist is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'Moments of greatness often come when we least expect it. Alright, now we’re making progress.
  • MR. RYAN CONNORS  |  THURSDAY, JULY 25, 2013
    [Marketing] What is Cloud Computing and How Can it Benefit Your Business?
    Lower costs: Shifting your business’ computing to the cloud will help you lower your software and infrastructure costs, enabling you to invest in marketing strategy, research and development, and other areas. 'In the simplest of terms, cloud computing is that which is done online instead of on an actual server. In the cloud, you can access all your software, files and apps, without the need for downloads or installation. With cloud computing , it’s easier to work together and get the job done–no matter where you are. By Amy Elboom. Share in the comments down below!
  • SOCIALFISH  |  FRIDAY, APRIL 12, 2013
    [Marketing] [IMPORTANT] Big changes at SocialFish
    Lindy and I have joined the Marketing, Interactive, and Technology (MIT) team at ICF Ironworks. Deep breath. We have very exciting news to share – and no, it’s not baby news yet. We’re on full on baby watch – Lindy’s baby boy is due to arrive literally any minute, and yes, she’s getting VERY cranky about the wait now.). We’ll be working for ICF full time, and bringing our current clients along with us. We’ll be able to offer them a whole bevy of expanded technology services, which we’re very excited about starting to explore.
  • SOCIAL MEDIA CITIZENS  |  WEDNESDAY, OCTOBER 6, 2010
    [Marketing] Social Media Citizens Map
    by Harvey Blume Find On Facebook Fan Page SMC Co-Founders Of: Visit SOCIAL MARKETING FORUM   SMC support: Lifestream #Wall Street : Money Never Sleeps - has anyone seen it yet? Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Social Media Citizens Map October 6th, 2010 by Giedrius Ivanauskas Leave a reply » Share I bet that you have already seen a few versions of these social media maps. You can find the commercial copy of this particular map at xkcd.com. You can skip to the end and leave a response.
  • DANNY BROWN  |  TUESDAY, SEPTEMBER 14, 2010
    [Marketing] The Only Way to Know is to Ask - Danny Brown
    You might also like: The Only Marketing Tip You’ll Ever Need The 7 Day Blog Challenge The 7 Day Blog Challenge – Just Kickin It, Lectrify and Princess Tweep Tags: Business , people , questions 10 voices - share yours! Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs The Only Way to Know is to Ask September 14, 2010 10 voices share yours! Share Save We fall into comfort zones easily. We see something that works, or appears to be working, and we settle for that. It’s understandable. Kudos, sir :) New!
  • BILL HARTZER  |  MONDAY, JULY 26, 2010
    [Marketing] Search Engine Optimization: Why Image Alt Tags are Important
    Search Engine Optimization: Why a Blog is Important When talking to business owners about marketing their businesses on. This is only one SEO tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips, like this one , are meant to be specific, they should not take too much time to implement, and are meant to be directly to the point. In fact, this search engine optimization tip is pretty simple, but may take a long time to complete: check the image alt tags on your web pages. What exactly is an Alt Tag? What?!?
  • MY CREATIVE TEAM THINKING  |  WEDNESDAY, MARCH 10, 2010
    [Marketing] Please, Please Me
    This comment said it all to me, As a small business, none of the info provided helped me in my marketing plans. Gave a social media presentation last night to a group of about 45 small business owners as part of Bank of Commerce’s School of Commerce program. was one of two presenters. While looking at the evaluation forms, I was struck again by how there are always one or two people who don’t get their expectations fulfilled from presentations. Harry Hoover was Excellent/Very Good - 20 attendees; Good/Fair - 2 attendees. The Q&A was better than the presentation.
  • SOCIALFISH  |  WEDNESDAY, MAY 14, 2014
    [Marketing] Faulty Assumptions & Flaky Decisions
    What did impact sales was developing a profile of the “habitual book buyer” and marketing publications, new and existing, specifically to people who fit that profile. 'We’ve heard it a million times, “Assume = Make an Ass of You & Me”, yet far too often we let faulty assumptions drive our decisions. The result invariably means less-than-optimal resource allocation, lower income, higher costs and dissatisfied members. ASAE discovered that their publications catalogue did not, as they had assumed, lead to “long tail” sales of older publications.
  • JACOB MORGAN  |  WEDNESDAY, MAY 18, 2011
    [Marketing] Do You Need a Business Case for Social Media?
    Sometimes organizations say things such as, “we want to improve our sales process and we believe that using social data can make that improvement happen,&# or “our marketing efforts could really benefit from social media, what can we do?&#  But sometimes organizations say, “we really don’t have a specific problem we are trying to solve, we just want to know what we could be doing or where some opportunities might be.&#  The same is true for enterprise collaboration. I had an interesting dinner meeting with a prospect today about how they might use social media.
  • KIKOLANI  |  FRIDAY, MAY 10, 2013
    [Marketing] Fetching Friday – Resources Mashup & Tough Love
    How to become an Influencer through Content and Relationship Marketing – My experience as a publisher taught me a lot of things, particularly in making me understand several aspects of marketing that can really help a brand make an impact to its audience. The 2013 LinkedIn Marketing Guide – LinkedIn is a great network for businesses looking to increase traffic and leads, as well as individuals looking to market their expertise for new career opportunities. The Resources Mashup. This Week on Kikolani. Blogging / Content. Business / Career. Dig in.
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