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    [Marketing] Why Alps Bethneck is 5 Years Old
    When he's not blogging, Ari helps brands improve their digital media marketing. This is a guest blog post by Stephen Black. This is his story. 2005: Flickr. Do I want to treat Flickr as a serious base for showcasing my photographic works? Or, do I want to use it as a base for experimentation? Ask Chiaki Williams. 2007: Facebook. Do I really want my email addresses and more to be in the hands of some Ivy league whiz kid? scramble my name and Alps Bethneck is born. For my face, I use the skin I made for one my 3D characters. 2010: Twitter. The answer is @BookMerah. It started in 2002.
    [Marketing] Ben Bernacke on the need for a new measure of social well-being
    But when the market started to recognize and reward new metrics for sustainable success , the essential partnership between people and institutions can evolve – with difficulty and resistance – to a place that better serves the well-being of the majority and the planet. An extraordinary thing happened this week. Ben Bernacke, the Federal Reserve Chairman made a compelling case for the quality of life we live over the quantity of life we consume. Although the field is still young, there have been interesting developments in the measurement of economic well-being. 
    [Marketing] Why Your Strength Within Lies Without
    At our marketing agency , I have the immense good fortune to be partnered with Troy Claus , a guy that’s like a beast unleashed at driving business development and leads. “Most people think they know what they are good at. They are usually wrong… And yet, a person can perform only from strength.&# Peter Drucker. None of us like to admit we’re weak. None of us like to present the potential of fear to our opponents, always waiting in the wings for us to slip up. And yet… Our opponents are just as fearful. Just as cautious. But why fear weakness?
  • SPIN SUCKS  |  MONDAY, AUGUST 22, 2011
    [Marketing] What Microsoft Taught Me About Self Promotion
    She works at Coherent Interactive on social media, website design, mobile apps, & marketing. Today’s guest post is written by  Neicole Crepeau. Recently, Gini Dietrich wrote about  Achieving Workplace Equality that referenced an article  “A Rant About Women” in which the author said that women would go further if they were more self-promotional. Gini isn’t so sure we women need to be self-promotional, but I’ve found that tooting my own horn is an important and necessary part of doing business. learned that lesson during my 13 years at Microsoft. Keeping my brand top-of-mind.
    [Marketing] #measurePR Recap: Richard Bagnall Returns
    She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients. 'Guest Post by  Jen Zingsheim Phillips. The May 6 #MeasurePR chat featured a very special guest— Richard Bagnall , the UK CEO of PRIME Research, and long-time friend of the chat. Richard talked to the #MeasurePR community about challenges and changes in measurement, and why it’s so important for a PR program. Measurement without insight is just… data collection, really. See you then!
    [Marketing] The 2 Ways Most People Are Misusing Vine
    But Vine is not revolutionizing content marketing. Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Vine, Twitter’s new super-short video/animated gif app. Here’s the thing. Vine is strangely addicting to watch, and the ease with which you can create these short clips is astounding. That’s just foolishness. You’ve been able to make a 6 second video since the invention of video (. Click to read more » social media tools baer facts vine
    [Marketing] Don't Blame Groupon
    365 more coupons a year is not the tipping point towards fatigue, and all of the marketing research in the world will tell you that couponing works. If it didn't, Marketers would be changing their tactics. In the vast world of new media marketing experiences, maybe the focus needs to be more on delivering a great experience at the retail level instead of complaining about people redeeming coupons (or not) when the retailer was the one who chose to take part in the marketing initiative. database marketing. hyperlocal marketing. No loyalty? brand loyalty.
    [Marketing] Kickstart Your Own Economy
    Can you test the market for a product without ever producing it? Without knowing if there would be a market for Pen Type-A and not having the resources to turn this design concept into a business model, they turned to one of the hottest online destinations, Kickstarter , to get a feel for the potential market. What better way is there to know whether there is a market for your business idea than by putting that idea "out there" and enabling those who take an interest in it to put their money where their mouths are? ballpoint pen. Black Hi-Tec-C Cartridge.
    [Marketing] How Often Should You Update Your Blog? A Data-Driven Answer
    believe that every content marketer should ask themselves a series of questions before determining what is the optimal blogging frequency for them. Best of all, using outsourced content marketing resources allows you the freedom to experiment, and scale up or down until you find the optimal blogging frequency for your own content. However, to avoid the possibility of inconsistent posting, diminished quality or content marketer burnout, I recommend that everyone takes a thoughtful approach to deciding to increase how often they update their blog. Image source : Hubspot.
    [Marketing] The PRWeek Guide to Required Reading | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 07 2010 The PRWeek Guide to Required Reading By Gini Dietrich | Email | Print | 6 Comments | Last week PRWeek published a guide for required reading and Sheelagh Doyle recommends Spin Sucks, among my own favorites. daily.”) Danny Brown
    [Marketing] A Social Media Friendly Small Business File Tagging System - Jeff.
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Merging Your Social Media Communities | Main | Locate Your Friends with Facebook Places » August 17, 2010 A Social Media Friendly Small Business File Tagging System You can accurately identify and locate anything when you clearly define it with two parameters: time and place. This is how I have named and easily located my computer files for years, and it is a system that resonates with two trends on the social web:   real-time search and geo-location.
    [Marketing] The Social Media Monitoring Industry Meets Social CRM Head on
    Our Social Times Social Media Consultancy & Events | Inbound Marketing Consultancy Social Media Consultancy & Events | Inbound Marketing Consultancy Search Home About Archives Subscribe Contact // you’re reading. As happens in technology booms – and make no mistake, the social analytics market is booming – there has been a spate of acquisitions. Olivia Landolt Marketing and Community Manager @6Consulting | UK authorised Radian6 partner Posted by Olivia Landolt | September 22, 2010, 7:06 pm [.] Look out. Here comes the early majority.
  • TWIST IMAGE  |  SUNDAY, APRIL 13, 2014
    [Marketing] The Best That Social Media Has To Offer
    Very smart and strategic marketing (which industry pro wouldn''t keep their own trading card front and center on their desk, making Jay and his team top of mind?). content marketing. digital marketing. marketing blogger. marketing podcast. social media marketing. 'Episode #405 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Jay Baer is back and he''s doing what most people in Social Media are not doing: making big and smart moves (and good money, as well I am sure). Enjoy the conversation. amber naslund.
    [Marketing] The Devolving Civility Situation
    recent study reported by Reuters and Marketing Pilgrim , showed that “78 percent of 2,698 people reporting an increase in rudeness online with people having no qualms about being less polite virtually than in person.” Oddly, beyond the normal strained fluctuations in online remarks during a traumatic public situation, the marketing sector suffered several real negative spats. Social media has and always will be about conversations in spite of automation, corporate content marketing, and yes, supposed experts who take authoritative opining too seriously. Respect.
    [Marketing] Don’t Ignore Social Media’s Research Value
    According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant). Let’s say a company decides to use Facebook as a market research tool. Consequently, by asking your Facebook fans to participate in your market research program, you are potentially generating $18,400 worth of equivalent research value. Let’s do note for the record, however, that market research on your Facebook page is not a random sample, and has other methodology issues.
    [Marketing] Welcome to The Facebook Studio
    Facebook Studio is split up into six separate parts: Gallery: Showcases Facebook marketing campaigns that have been approved by Facebook’s five step submission process. The subtitle is resources for marketers and it explains in detail of all of the marketing tools available on Facebook including Pages, Ads, Sponsored Stories, Places & Deals as well as the Facebook Platform. Submit: This is where you can submit your Facebook marketing campaign for approval to be included in the gallery. The last time I checked the gallery included over 70 ads.
    [Marketing] Punk Social Media
    “Anything that Chris Brogan doesn’t do is punk social marketing. Read that carefully,&# said Richard Laermer , author of Punk Marketing. On February 2006, the Sex Pistols — the four original members plus Sid Vicious — were inducted into the Rock and Roll Hall of Fame. Their response : “Next to the Sex Pistols, rock and roll and that hall of fame is a piss stain.&#. The height of disco was the mid 70s. One could say that Andy Gibb gave birth to Johnny Rotten. It’s a time for punk social media. You can see punk tones rising throughout the space. crowd. Think.
    [Marketing] How to Apply Social to Conferences
    Capturing the content and using it to gather leads will also give your marketing department more to work with when it comes time to promote the conference next year. Do you work in the Meetings or Conferences department of your association? Social media and conferences, just like chocolate and peanut butter are better together. When it comes to engaging conference participants before, during, and after, a face-to-face event, social media is a remarkably effective tool. It’s something that your social-media-savvy participants are starving for. This is how. Use it wisely and use it early.
    [Marketing] Tweeterati #2: The Love-Hate Relationship Between Celebrities and Fans on Twitter
    If you liked this post, you might also like: Tweeterati: My New Mail Today Weekly Column on Twitter and Popular Culture Mail Today Story on How Indian Celebrities Are Using Twitter Mail Today Story on Indian Celebrities Using Twitter Hindu Story on Citizen Activism and Online Petitions Hindu Story on Web-based Email Losing Out to Social Networks and Mobile Applications Marketers as Movement-Makers. In my first Tweeterati column in Mail Today, I asked: what does Charlie Sheen ’s rise to Twitter stardom tell us about Twitter and about ourselves?
    [Marketing] How To Prepare To Start A Social Media Community
    The content will flow from your brand personality, marketing objective, customer mindset and the Social Media site itself. Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable. We cannot think that a general marketing personal will take care here. Most of us have heard that we need to have Facebook and Twitter for business. have been asked a couple of times how will this bring in business. Well by setting up your profile page does not get us any business. We need to look at this as a very long term community event.
    [Marketing] Is Google Plus Worth The Fuss?
    Google Plus is just another part of the company’s strategy to become a global leader in the communications market. While everyone’s talking about Google Plus being some type of game-changer well before it’s even had wide release, many are already asking if it’s going to be the Facebook killer. Even though it’s a premature question, it’s a good one. After all, when Facebook came out, Myspace was the preferred social media forum and, in the space of a few years, it took over. Perhaps the biggest issue that Facebook has is its privacy.
    [Marketing] Automotive Soon to be Gorilla in Mobile and Social
    Vehicle manufacturer’s large budgets and constant need for innovation in marketing give them both the means and the motivation to test and push new channels and tactics more aggressively than other verticals. In their highly competitive market, automakers’ must be progressive in appealing to shoppers in their desired media.  This is pure gold in the highly competitive, price driven vehicle market.  Companies that do not invest in the aforementioned will lose market share and will struggle to survive. Especially among the younger more technically savvy demographic. 
    [Marketing] 72 Hours Only: How to Become a Podcast Millionaire
    The plugin is called Smart Podcast Player and was created by the most recognisable internet marketing blogger online: Pat Flynn of Smart Passive Income. Abel is clearly someone who follows marketing blogs as well, looking to grow his audience further and convert that into sales more than ever. didn’t find their podcast because I was looking for how to become a better lover (honest) but actually because Susan ran a marketing podcast, believe it or not. If you follow a number of blogs in the internet marketing space then you’ve very likely heard of John Lee Dumas.
    [Marketing] PR Pros and Wikipedia: Can They Ever Get Along?
    Are our only options to ban PR pros from editing Wikipedia pages, accepting incomplete, inaccurate information OR concede impartiality and allow the rampant addition of puffery and marketing-speak? Photo courtesy of Flickr user bitjungle. All Wikipedia articles and other encyclopedic content must be written from a neutral point of view. One can easily see how these five attributes may be in conflict with the way many PR professionals do their jobs. It's no wonder Wikipedia has advised against PR pros editing articles directly. According to a study conducted by Marcia W.
    [Marketing] How Average Players Use Twitter and a Human Voice to Become Social Media Superstars
    They're good at using Twitter because they're not interested in using it for PR or marketing or branding – they're using it simply because they enjoy interacting with their fans. If you've read one of my favorite books, The Cluetrain Manifesto , you'll recognize that this desire to get beyond the marketing and the branding and speak in a human voice is one of the major tenets of the book. "Markets do not want to talk to flacks and hucksters. Have you heard of Brandon McCarthy , Paul Bissonette , Pat McAfee , and Antonio Brown ? Honest?
    [Marketing] Big Announcement! @BlueFocus @MNBurgess to Deliver #TEDx #TEDTalks @TEDTalks #socbiz
    Blue Focus Marketing CEO Cheryl Burgess (@ CKBurgess ) and I first began fleshing out the idea of personal branding and celebrating one’s passions during our work on our Amazon best-selling book, The Social Employee. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. May 10, at the Two River Theatre in Red Bank, New Jersey. My thanks again to the organizers of this TEDx event.
    [Marketing] This Week In Infographics: Live The American Dream And Poop On Your Keyboard
    However, the infographic brings some much needed information to the table, to help us better understand the housing market and maybe have a shot at the American dream after all. Tis the time for all the boys and girls to find out who made the cut in infographics of the week. Let’s just get right to it. According to our viral infographic for Keeping It Kleen, 1 in 6 people have poop on their cell phones. This infographic explores the disgusting truth behind many commonly used items in the home. Then we move on to the American Dream that seems to be slipping out of reach. Tech Germs.
    [Marketing] Why I'm Loving the Livefyre Comments System - Danny Brown
    You might also like: Why Loyalty and Mobile Marketing is the Future for Retail Why I’m Loving expo-MAX Analytics The Indecision of Being a Blogger Tags: better blogging , blog comments , livefyre 67 voices - share yours! Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Why I’m Loving the Livefyre Comments System September 15, 2010 67 voices share yours! Share 1 save Regular readers of this blog will have noticed the introduction of the Livefyre comment system. – it actually expands it. Maybe.
    [Marketing] You're too fat for this community
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed You’re too fat for this community January 13, 2010 in online communities | Tags: , online community , social media This is exactly what nearly 5,000 members (or should I say “former&# members) of the website were told after packing on the pounds during the holidays, according to a story on This is the same as having them re-apply.&# It’s one that I truly believe in.
    [Marketing] Drive Blog Traffic Without Using Twitter | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 07 2010 Drive Blog Traffic Without Using Twitter By Gini Dietrich | Email | Print | 56 Comments | Happy Tuesday everyone! But by providing value to others (mostly other PR and marketing folks), I’ve earned their trust and stayed top of mind with them.
    [Marketing] 6 Reasons why you should check-in with location-based services such as TriOut, Foursquare, Brightkite, Whrrl, Gowalla, Scvngr, PlacePop, Yelp and more!
    Yesterday afternoon I was on a geo / location-based twitter rant due to various market research reports and blog post about the value of location-based services and the adoption of them. m not saying the research was inaccurate but I think the main message that was being delivered to marketers about the current state of location-based services could have been delivered better. If you have no clue what I’m talking about read the following post: Study: Foursquare, LBS Apps Have Narrow Audience, Prime For Early Adopter Marketers. waynesutton Wow. Love it. If so why or why not?
    [Marketing] Six Figure Writing: My Journey from English Failure to Blogging.
    Bum Marketing Bum Marketing is a phrase coined by Travis Sago for his free course that burst onto the scene a few years ago which taught people how to make money through article marketing. As I said with Bum marketing, I don’t think this is a great long-term strategy if you’re looking to make a serious amount of cash. Home What the F ? Cloud Living Say "Hi!" The one who openly told me in front of 28 other students that “writing is not for you.&# To quote Blaise Pascal, “I would have written a shorter letter, but I did not have the time.&#
    [Marketing] How can Social Media be used in Education?
    I’m making a prediction that in 5 years time 80% or more of schools, colleges and universities will be using social media as not just a marketing tool, but as an actual cog in the learning process of students. For Marketing Purpose. Many educational institutes are already implementing  social media marketing  successfully as a tool for recruiting new students. Do you remember when you first created your Facebook account? I remember asking my sister, “But what do I even say? Who cares what I’m doing?” ”  Little did I know, everyone  cares.
    [Marketing] Curiosity: An Essential in Every PR Pro’s Toolkit
    As digital PR specialist at Mall of America , Lisa Grimm ’s time is devoted to developing and implementing social media strategy, community management and other marketing communications initiatives. Lisa Grimm has a strong back­ground in integrated marketing communications, branding, public relations and emerging media. As digital PR specialist at Mall of America , Lisa’s time is devoted to developing and implementing social media strategy, community management and other marketing communications initiatives. What a lovely anecdote and framework for living.
    [Marketing] How to Emulate the World’s Powerful Brands Using Social Media
    They’ve created a confident brand by simply knowing who they are, what they stand for and who their target market is. Let’s take a look at some brand case studies that you can apply to your own marketing efforts using social media, a creative mind and a tiny budget! powerful brand is the emotional connection that you make to your potential target market. Natalie Sisson is an intrepid traveler and Kiwi entrepreneur who currently lives out of a suitcase. Don’t you just love to hate those big name brands who always seem to be getting right? Tw-eating Up Tasty Content.
    [Marketing] Warning: 5 Business Myths Which Wreck Your Success
    Here are some of the myths that I have come across whilst leading social marketing and social leadership workshops during the last month. We are B2B so social marketing does not apply to us". Secondly, social marketing is potentially even more important for B2B. We love the concept of social marketing but we just don''t have time" Every business person has the same amount of time in a day. The question is why you wouldn''t choose to invest a part of that time in social marketing? 'There are many business myths that annoy me. That is not us. False.
    [Marketing] Photographs, Digital Rights & Social Media Events
    There were many reasons for this including serving as a featured guest who helped market the event and gave my time for free; as a professional blogger; because the photographer was hired by friend and organizer Mark Drapeau for the affair; and finally, as I was tagged in Facebook of all places, the most portable of all image networks. Marketing Photography in the Social Media Era. If attending events and tagging people with photos is a way to get a photographer’s business marketed on Facebook, one would be advised to consider the event! Image by Vithaya Photography.
    [Marketing] Facebook Video Ads
    While that’s still a far cry from traditional TV ad budgets, marketers and brands continue to move aggressively into the online video space. 'Facebook is testing a new ad format – video ads that play without sound or prompting. They will play as soon as they appear onscreen, although the sound will be muted (until the viewer chooses to turn it on). The video will also play fullscreen if chosen to to so. The new ads will play in the News Feed, and will continue to play silently as you scroll by them. ad spend increasing 46 percent to $2.9 billion. ” - Bismark Lepe, Ooyala.
  • JUGNOO  |  FRIDAY, OCTOBER 11, 2013
    [Marketing] Facebook Power Editor New Look
    The dashboard will also show which image is performing best, something every A-B marketer will appreciate. 'Facebook has revamped and redesigned both the Facebook Ads Manager and Facebook Power Editor in its ad platform. The new changes make it easier to setup campaigns and navigate through numerous Facebook advertising options. Here are some examples of what has changed: The creation of an ad is broken down into 3 areas: Objective and Creative. Audience. Optimizing and Pricing. Another main feature is that you have more options for previewing your ads.
    [Marketing] Thoughts on Cognitive Surplus : : …words
    The advent of TV, and the marketing that financed its production, pulled people away from social and group activities and into passive consumption of entertainment. …words The personal weblog of Stephen P Smith Home Thoughts on Cognitive Surplus July 19th 2010 Posted at Productivity 0 Comments Cognitive Surplus by Clay Shirky I purchased this book on 12 June, and started reading it shortly thereafter. It is an amazing book, a thorough and well-though-out expansion of the ideas in this presentation by Shirky (Link to Clay Shirky on Cognitive Surplus ). Shouldn’t we?
    [Marketing] When Familiarity Breeds Familiarity
    On the web, we as digital marketers and change agents, worry that the sites, applications and networks that we build, share and promote aren’t intuitive enough. Everything seems hard the first time we do it doesn’t it? Until it no longer ceases to be difficult and then it becomes innate, routine and sometimes mundane. Yet even the toughest of sites to navigate seem to succeed with massive amounts of traffic and uniques. Why is that? Because people want to go there. People want to use that site. No matter how difficult it is. What does this mean? myspace Web 2.0
    [Marketing] The Vendor Opportunity Gap in The Future of Wok
    An innovation problem or a marketing obstacle? The current market challenge. Vendors have switched from innovating and product development mode to marketing and selling mode while just doing enough on the product side to keep pace with the market. of course I’m not their target market since I’m in the industry). There are essentially five stages for building a collaborative organization  but from a broader perspective I’m seeing a bifurcation in the market. The challenge for vendors is how to address the needs of both. Send to Kindle.
    [Marketing] 1,440 Minutes
    15 Empty Jar Marketing But To Read Is Devine Social Media Sucks, Especially Twitter How Twitter Reminds Me Of “Vanilla Sky&#. Digg Digg “To understand the value of a minute, ask someone who just missed their bus/train/plane.&#. Lately I’ve read a lot of blog posts, tweets, Facebook status updates and other online communications revolving around time. It got me thinking about how I use the 1,440 minutes I’ve been given each day. The following is a rough summary of where the minutes I’ve been given go. 540 minutes = Work. 300 minutes = Sleeping.
    [Marketing] The End of Business as Usual
    As consumers further connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions, and markets – and it is nothing short of disruptive. digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, influence and culture. The End of Business As Usual will change the way readers view the world of business, from sales and marketing to customer service and product development to leadership and culture. While Absolutely everything. blogging
  • KYLE LACY  |  FRIDAY, MAY 20, 2011
    [Marketing] TechPoint Bringing Facebook Executive and Spokeswoman to Speak at Innovation Summit in Indianapolis
    INDIANAPOLIS (May 20, 2011) — TechPoint’s 2011 Innovation Summit will feature a keynote address by Facebook Spokeswoman and Director of Market Development Randi Zuckerberg – who is also Founder Mark Zuckerberg’s sister. 45 on Hollywood Reporter’s list of “Digital Power Players,” Zuckerberg is no beneficiary of arbitrary nepotism; she works on the marketing team at Facebook, where she manages partnerships related to media, news & current events, and non-profits. I love this kind of stuff! Just wanted to keep everyone informed. This should be an amazing event! ——-.
  • ENGAGE  |  TUESDAY, JULY 12, 2011
    [Marketing] Content Design for the Digital Reader
    content marketing executive with more than two decades of experience who’s helped develop online reading applications for publishers such and AOL and Hearst, Pittman is also the voice behind the blog, “ From Concept 2 Market: What Makes a Product Worth Talking About.” Terry Pittman, author of From Concept 2 Market Absolutely. This interview, conducted and written by TMG Managing Editor Corey Murray, is part of the Content to Change series, a collection of interviews with the custom content industry’s best and brightest. Washington, D.C., Or The Wall Street Journal. Maybe.
    [Marketing] The Value Of Building Zombie Loyalists For Your Brand
    digital marketing. marketing blog. marketing podcast. 'Episode #442 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Peter Shankman believes that, in the end, customer service is everything. While he is a veteran of the public relations space (we actually met when I was working as an account guy in a PR agency, long before I joined Twist Image ), a passionate entrepreneur (he launched Help A Reporter Out ), and a multiple-times bestselling author ( Customer Service , Can We Do That?! for free. But, it''s not really free.
    [Marketing] Reactivating and Engaging Inactive Email Recipients in 8 Steps
    All email marketers have them: inactive recipients and dormant email addresses. Analyze the metrics you picked, export them in a spreadsheet (or use the tools your email marketing platform offers) and do the math. Tags: Email marketing email marketing personalization segmentation testing People that are still subscribed to their email lists with a valid email address but never open their emails and thus don’t interact with them anymore. How do you re-engage these subscribers? Well, obviously, it starts by defining what an inactive email recipient is.
    [Marketing] 7 Surefire Social Media Strategies for Your Business
    And as a business owner, you should make use of it – what once was just a pastime turned into a powerful marketing instrument you cannot afford to ignore. The most important thing to understand before you start working on your social media marketing is that it is as serious as any other part of your business strategy. 4.     Content Marketing. Here are 7 simple strategies that will help you out: 1.     Follow a Plan. For example, set a minimum of how many posts and tweets you make every day and stick to it no matter what. 2.     Walk the Extra Mile. How To Social Media
    [Marketing] Social Media Case Study: Audi
    However Clark did point to a study by Visibli, a social-marketing analytics company, which recently found that Audi has the most “engaged&# fans of any entity on Facebook. Most savvy marketers know that social media is a longer term play of building relationships with customers. (Video: Watch this video on the post page). Situation: Audi was the first Super Bowl commercial to feature a Twitter hashtag (#Progressls). Action: Klout helped Audi find more than 1,100 people to reach out to about the campaign — 200 of them received an Audi travel mug and flashlight.
    [Marketing] The Bartender Economy
    just read and commented on Danny Brown ’s post about Marketing and the Emotional Connection. On Danny’s blog, my comment agreed about the emotional connection in marketing. Today I ( Lisa Gerber ) ramble from influence to bartending to staying out of trouble. Last Friday. 45 am. The airplane doors closed. am on my way home to Idaho for the week. dutifully shut down my phone and opened my book. There is always something to keep my attention. The flight attendants launched into their safety presentation as I continued to read. watched. Not because of that Seinfeld episode.
  • SOSHABLE  |  TUESDAY, MAY 28, 2013
    [Marketing] #Seniors: Can They Make the Jump to #SocialMedia?
    Add in the fact that baby boomers are starting to enter their golden years, and there’s nothing but tremendous upswing for social media and digital marketing. Online marketing companies , which once focused on younger demographics, could begin targeting older age groups in advertisements. Seniors have sheer strength in numbers and their increasing competence of social media could make them a lucrative focus for marketers. fishbat Discusses Social Media Marketing For Senior Citizens. '“When was the last time your face was buried in a really good book?”. Facebook?
    [Marketing] Boners BBQ: A Study In How To Hate Your Customer
    Cheap and easy word of mouth marketing? He does social media management for  KimberMedia  and does PR and marketing for  @bgckids. This isn’t going to be another deconstruction of the awful PR and social media job done by Boners BBQ in Atlanta recently. There are hundreds of those out there ( though Unmarketing’s take is among the best ). This is going to be a “How to ensure your business never gets off the ground” kind of post. The first step? There are plenty of examples of entities with edgier themes out there. Sex sells in our culture. However.
    [Marketing] What Are You Doing With All Those Email Leads You’re Getting?
    By using an email marketing tool, you can build silos by market or by where they are in the buying cycle so you can tailor messaging to each. Ask questions - when sending out the initial request, give them options of things that might interest them, i.e., markets, product or applications that they would find useful. Monitor who’s reading them  - by using an email marketing tool, you can see who opened and read your message. If you like this post, you may want to read: Email Marketing: Is this the Best Way to Reach the Professional Tradesman?
    [Marketing] Todays #SocialMedia Tweetchat Topic: The Social Media RFP: How to Get the Best Results
    I tend to disagree however as it allows you to understand the market better and, done correctly, will provide additional direction for your RFP.  If you want to purchase an accounting system, customer relationship manager (CRM) or enterprise resource planning (ERP) platform for your company, it’s a pretty established process.  There are a few meaningful vendors in your space determined by the size of your company, the features are all pretty clear and there are case studies galor for how-to and how-not-to select, implement and run those systems.  Where to Start? 
    [Marketing] Media companies and losing talent
    Along with marketing and advertising, they’re the companies most used to talking at audiences, and have spent decades, or even hundreds of years perfecting that art. A couple of very interesting posts regarding the ever-changing media world popped up last week. Jeremiah Owyang catalysed some interesting discussion when he posed the idea that the Golden Age of Tech Blogging is over (A theme I’d covered earlier with a less provocative headline – curses!) The silo culture that still characterises many businesses doesn’t help. So companies take the easy option.
    [Marketing] Content Distribution: Eight Ways to Gain New Readers
    have one more section on using offsite marketing for content distribution, but I’m already at close to 1,500 words (and I’m 13 minutes late in publishing), so I will save it for tomorrow. 'By Gini Dietrich This whole digital world is a funny beast. Just when you think you have it figured out, it changes. am often asked, “How do I promote blog posts and distribute my content?” ” because what worked in 2010 no longer works today. Of course, the answer is often “it depends,” which is a crappy answer, but one size does not fit all. told you. Email.
    [Marketing] What's Just Outside Your Focus?
    When do you notice that last year's off-target product from an adjacent market turns out to be this year's competitor? Focus is a good thing. To know what you're doing, you need to know what you're not doing. So companies define their space, focus their attention, and get to work. What if customers frame their needs differently from you? What if a competitor looks at the world from another angle? What if something that is off-target in your frame turns out to be on-target for another way of looking at things? No answers today This isn't one of those questions with a general answer.
    [Marketing] Change Is Sexy, Until it Costs
    If a short term marketing gimmick is all you’re after, that’s fine (and it’s still going to require investment). “I’d like to better use social to build my business. But I don’t want to spend anything because we don’t have a budget, and we can’t cut anything else. don’t want to have to hire anyone or spend any extra time on this, and no one else can take it on right now, so we’ll need to outsource it or perhaps put the intern in charge of it. Can you help?” Until we actually need to do the work in our own organizations.
    [Marketing] How To Add The New Twitter Tweet Button to Your TypePad Blog.
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Social Media Is Not A Business Fantasyland | Main | A Social Networking Theory » August 12, 2010 How To Add The New Twitter Tweet Button to Your TypePad Blog You have most likely seen the TweetMeme button on blogs that you have visited.    Twitter has now partnered with TweetMeme to create their own button, which you can easily add to your TypePad blog.   This social proof of your credibility serves to encourage more subscribers.
    [Marketing] 5 Ways An Infographic Can Go Wrong
    Infographics can be a slam dunk for your marketing department if they are done correctly. 'It’s not always easy to tell if an infographic is good or bad. But with all the “you can do it” make-your-own-infographic cheerleading websites and blog posts, infographics are being churned out at a breakneck pace. The problem is, most of them are useless and rarely, if ever, see the light of day. But how can you tell if the infographic someone just sent you is worthy of being posted to your blog? Here are a few questions to ask yourself: 1. Is it visually appealing or a visual train wreck?
    [Marketing] Business Degree to Business Career [Infographic]
    Many prospective college students have decided on business programs, especially within the past few years, because employers need people who already possess a high business acumen and strong teamwork skills before entering into the job market. This infographic presented by New England College illuminates interesting stats associated with the current job market as well as the security that a business degree will provide job-seekers entering the work force. Infographics business education
    [Marketing] Fetching Friday – Resources Mashup & Share Your Best Post
    Networks You Can Use for Guest Blogging and Blogger Outreach – The following are nine networks for guest blogging and blogging outreach that you can use to market your business for increased exposure and additional backlinks. Crash Course in Conversion – Every marketer’s purpose is to maximize their return on investment – 5 conversion concepts to make your pages more focused, persuasive & successful. Track these 6 key metrics for measuring marketing effectiveness. The Resources Mashup. Blogging / Content. Business / Career. Freelancing.
    [Marketing] Global Mobile Content & Apps Competition: Call For Nominations NOW
    Mobile is a huge part of this – particularly since mobile in is the ONLY screen for people living in Africa, Asia and the emerging markets. In brief: Content and innovative applications with impact are recognized by the World Summit Award (WSA). National pre-selections for the WSA-mobile run through experts in respective countries. The only way to apply for WSA-mobile is to be nominated by the national expert, so reach out with your story NOW. As of today, around 160 countries actively participate in the initiative. You can find the expert in your country here. ).
    [Marketing] Calls To Action Are Good — Except On Facebook
    These include: Marketers should focus on engagement. 'If you’ve been taught to write strong calls to action and you’ve put that training to good use, good for you! Except, you shouldn’t expect that training to pay off on Facebook. Not if a case study published by Chad Wittman at Moz is any indication. Wittman concluded that an algorithm change made by Facebook just before Christmas has resulted in 7 new insights. It’s important to understand why fans click the Like button. Don’t use strong calls to action. Likewise, avoid memes. Post more frequently.
    [Marketing] Why Blog Comments Are About Branding
    If you comment on the right posts and reach the right market, you’ll be remembered. 'Remember when blog comments were about building links and traffic? That was the early days of blogging. Just about everybody was doing it. Then Google decided not to count blog comments for links. That pretty much shut down the blog-commenting-as-linkbuilding game. But blog comments still hold value. They just don’t hold link building value. The value to be found in blog comments today is in branding. Some readers might agree with your points of view. Others won’t.
    [Marketing] Have You Seen Your Google Traffic Decline?
    To me, it illustrates a very important principle in marketing – diversify! 'Google turned the Internet upside down with Panda, Penguin, and Hummingbird. Many site owners who previously were top dog in search results are now bottom of the barrel. Some of them aren’t very happy about it. can see why. They’ve seen their Google traffic decline considerably. If you’ve spent your time relying on one source of Web traffic, then you are really asking for it if that well dries up. There are way too many options today for webmasters to rely on just one traffic source.
    [Marketing] Have You Embedded A Facebook Post Yet?
    'Earlier this month I shared with you the knowledge that Facebook was planning a way for bloggers and other content marketers to embed Facebook posts. Now that’s possible. I’ve seen a few of the Embed Post notices on some of the posts where that option is available. If you want to embed a Facebook post on your blog or website, here’s what you’ve got to do: Click on the downpointing arrow in the top right corner of the Facebook post you want to embed. Look for the “Embed Post” option. Click “Embed Post.”
    [Marketing] Quora Gets A Boost From Bing
    If Quora can get an additional boost in popularity from other websites, that will increase its value to marketers. Bing, the search engine, has recently started promoting specific Quora content in its search results sidebar. If you search for information on Bing and you are logged in, you’ll see a sidebar featuring your Facebook friends who have posted information or liked information about that subject. If those friends are also on Quora, then you’ll see a link to an answer they’ve provided on Quora with a snippet. This is a cool feature. Social Media bing Quora
    [Marketing] Today A Search Tool Dies
    Even those search marketers who gloried in the death of Yahoo! Yahoo! has announced that today spells the death of a search tool that has been with us since 2005. That was when Yahoo! actually tried to be a search engine. Yahoo! Site Explorer is no more. Yahoo! Site Explorer is a tool that many webmasters used to see who was linking to them, and who was linking to their competition. For years, every webmaster who wanted real live link metrics used it. at one time sang the praises of Yahoo! Site Explorer. It was the best free link popularity tool on the Web for the longest time.
    [Marketing] Is Privacy Important?
    So the question is, is privacy important for marketers and small business owners? Copyblogger podcast radio host Robert Bruce interviews Copyblogger CEO Sonia Simone about privacy and other content matters. think it is. Here’s the best way to think about this. Your clients don’t want you to sell their private information. They’d rather you protect it at all costs. So it’s in your best interests to protect and safeguard that private information. But online privacy goes beyond your ability or willingness to share your clients’ information.
    [Marketing] StumbleUpon Reaches 20 Million Users
    Will it be one of those social media powerhouses that cannot be left out of your social media marketing plan ? Is StumbleUpon going to be the next powerhouse social media website? Some people might say it is already is. They’ve hit 20 million users. The fascinating thing about that number is that last May – May 2010 – they had only 10 million users. They’ve doubled in size in one year! That’s phenomenal growth. Even better than that, there have been 2. billion Stumbles as of July 2011. Is it destined to be on everyone’s recommended site’s list?
    [Marketing] How Long Should A Blog Post Be?
    Seth Godin, a veteran Internet marketer and one of the first business bloggers, is well known for his short bursts of blog content. They’re only about 200-300 words each, if that. But many other bloggers these days tend to write longer blog posts. Some bloggers won’t write one less than 1,000 words. So that brings up the question, Does size matter? Are longer blog posts better than shorter ones? In general, more content is better than less. In most cases. In fact, Google has recently penalized content pages for not having enough content on them.
    [Marketing] Does Google +1 Equal Higher Rankings?
    But in the end, will the +1 button make SEO any easier, or will it make it more difficult for the average Internet marketer? Google is always on the prowl for the next big idea. Ever since social media has taken off and become the new “in thing,&# Google has been trying to figure out how it can get in on the game as well. The Google +1 button just might be the ticket. Or maybe not. According to WebProNews: Google has said flat out that the button will be used as a ranking signal. But will anyone use it? mean, besides website publishers and SEOs? Here’s what I see happening.
    [Marketing] Make Us Believe - Danny Brown
    Or maybe hundreds or thousands of hours of their time, like a university degree or black belt in karate.Word-of-mouth marketing is based on trust, almost entirely. It is the most effective form of marketing you will ever have. Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Make Us Believe September 7, 2010 23 voices share yours! Share 1 save We buy products and services every day. Some we need, some we don’t. But we’ve heard good things about them so we buy them. Our friends. Our family. We will.
    [Marketing] Bob-o-graphic on How to Create Transient Competitive Advantage
    Rita talks about the end of sustainable competitive advantage and how the sustainable mindset should be replaced with a transient one - taking a proactive approach to ending products and services before the market does it for you. 'Yesterday saw my discussion with Rita McGrath go live as this weeks Engaging Brand podcast. From the feedback you seem to love a summary so that you can live the lessons at work as well as whilst you are listening to the podcast. Change Management Leadership Strategy rita mcgrath engaging brand podcast brand podcast competitive advantage
  • KIKOLANI  |  FRIDAY, AUGUST 26, 2011
    [Marketing] Fetching Friday – Resources Mashup & Best Wedding Video Ever
    tactics to delete from your email marketing now – if you’re doing these, you could be making a huge mess of your email campaign. keyword research mistakes you might be making – keyword research can be the basis of a successful online marketing campaign – make sure you’re doing it right! How I beat 400+ marketers to the top of Google – the super-secret SEO recipe and other attributing factors. Reddit marketing guide – a post on what it takes to actually succeed with Reddit. The Resources Mashup. Blogging / Writing. Genius.
  • SPIN SUCKS  |  TUESDAY, MARCH 27, 2012
    [Marketing] Why Goldman Sachs Needed a Crisis Plan
    billion when the stock market took notice of the media storm. It was just a couple of weeks ago that Greg Smith wrote a scathing OpEd for the New York Times about his former employer, Goldman Sachs, on his way out the door. But it feels like an eternity. Smith wrote, during his 12 year tenure, the culture at Goldman shifted from valuing teamwork and “always doing right by clients” to one where people “callously … talk about ripping customers off.” ” The piece ran on the second day of new corporate communication chief, Jake Siewert. They lost $2.15
    [Marketing] Live the Golden Rule
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 21 2010 Live the Golden Rule By Gini Dietrich | Email | Print | 15 Comments | I first published this on Sarah Robinson’s blog, Escaping Mediocrity. So if you read it there last week, you won’t learn anything new by reading it here today. Leave a comment!
    [Marketing] The Hurricane No One Saw Coming
    And it’s true, once Critical Mention came on the market, its real-time alerts, aggressive sales staff and affordable pricing did make it more attractive, even to solo practitioners like me. In all the chatter over Hurricane Irene (which, thankfully, left everyone I know as well as myself more or less unscathed), a hurricane of its own tore through the public relations world on Friday: VMS (Video Monitoring Services of America, LP) has closed its doors. For those of you who may be unfamiliar with it, VMS was the dominant video monitoring service for years. And I mean years.
    [Marketing] MeasurePR: Why Are AVEs Still Around?
    Jen Zingsheim is Vice President of Products and Services for CustomScoop , driving product development plans to better meet the needs of public relations and marketing professionals. Guest post by Jen Zingsheim. Ed: since I was out last week, the always-wonderful Jen Zingsheim agreed to moderate #measurePR. Here's her quick recap. and thank you, Jen!]. On July 5, the #measurePR chat discussed AVEs, specifically a Wall Street Journal Numbers blog post that challenges the notion that publicity can be equated with paid advertising. The conclusion was: not likely. Should be fun.
    [Marketing] The Wrap, Newser and Content Aggregation: How Much Attribution is.
    It’s safe to say they don’t get along: Related posts: Yahoo News Syndication: Attribution Links Not SEO-Friendly I Hope News Corp Does Block its Content from Google Syndication Best Practices: Reduce the Risk of Being Outranked for Your Own Content 25 Major News Sites Ranked by Page Speed Newsweek’s Tim Geithner Interview Live on Facebook: Don’t Forget to Link to the Video Afterwards { 5 comments… read them below or add one } Brittany Machion April 9, 2010 at 12:14 pm Hey Adam, I’m the Marketing Manager at Newser. Thanks for the write up.
    [Marketing] Five Reasons I Lost Readers in 2010
    Michael Schechter is the digital marketing director for Honora Pearls , a monthly columnist for JCK Magazine, and the founder of Gen-Next Jewelers.  He also steals and shares your best ideas and quotes on his Tumblr blog, Smarter Than I Am. like me. A lot. Sadly, readers have not woken up to the amazingness that emanates from within me. In fact, even when I manage to capture their attention, I seem to lose them just as quickly. Normally I would just blame this on you guys. I mean why not, it is perfectly rational and it means I don’t have to change. 1)    I talk about me… a lot.
    [Marketing] Back to Business and Thank You
    Are Morch´s most recent blog – Social Media Marketing on Steroids =-. Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Back to Business and Thank You April 22, 2010 138 voices share yours! Share Save It’s been a while since I’ve been on here, as I took an extended break for health reasons. While I’m still undergoing some treatment, I’m a lot fitter and healthier than I was six weeks or so ago. will be responding to the emails and calls more personally soon. swear!
    [Marketing] Fetching Friday – Resources Mashup & Baby Elephant Rescue
    Targeted Social Networks Niche Marketers Should Try – Not sure what kinds of niche social networks have popped up on the web? 10 Mission Critical Tools For Every Modern Marketer – Before you go out there and try to accomplish your marketing goals, make sure you check to see if you have the right tools to help you get there. Tips for Using Google+ to Boost Your Marketing – Learn how to boost your Google+ profile and increase your business’s online presence. Adam Riemer of Adam Riemer Marketing LLC. The Resources Mashup. Freelancing.
    [Marketing] Fetching Friday – The Final Resources Mashup of 2010
    This post is part of a weekly series, Fetching Friday, featuring the resources mashup, some tidbits on Affiliate Summit West, and a free ticket to Social Media Marketing Las Vegas on Save money and time by avoiding newbie traps – don’t get sucked into these make money online / affiliate marketing traps. Interview with Lisa Barone, Chief Branding Officer of Outspoken Media – her thoughts on search and online marketing. Internet marketing predictions to ring in 2011 – some predictions for SEO, social media, and online marketing.
    [Marketing] How Easy Is It To Say ‘Yes’ To Your Outreach?
    If your lead generation isn’t making it easy to respond, you are making a serious mistake in marketing. 'The Moz Blog recently had a great post on Effective Outreach by Beverly_Distilled. This discussion of techniques to reach journalists and interest them in your promotions is good, with practical advice. It also is applicable to more than journalists. Make a Good Impression First. One of the first points in the post is to ‘stop it with the flattery’ because most journalists don’t have time for that. But really, nobody wants meaningless flattery.
    [Marketing] Two More Perspectives On Podcasting
    keep seeing a rise in the popularity of the podcast and can’t help but think it’s something to include in any business marketing strategy. 'Search Engine Journal recently had two separate posts on podcasting and they both are worth reading. Here are two more voices reminding us the podcast is something to consider: Leverage Existing Content For Podcasts. Amanda DiSilvestro shares How To Leverage Your Existing Content For Podcasts  and gives some very practical advice: Some content can be turned into an interview, which many listeners appreciate. Optimize the SEO for iTunes.
    [Marketing] In Time of Social Media Crisis – How Do You Respond?
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved In particular when it triggers our feelings – love, aggression or maybe compassion. They made things get even worse.
    [Marketing] How publishers curate the world of content
    eMedia Vitals Vital Answers eMedia Jobs Blog How GEO scales international content to local markets Blog NewsTilt lesson: Know thy audience Blog A ‘niche within a niche’: Behavioral targeting. Blog Publishers integrate new Foursquare features Article SB Nation: Turning fan bases into media brands eMedia Vitals Life Beyond Print.™ Content providers are experimenting with all sort of ways for editors and technology to push outside content to readers, whether through aggregation or curation (for a lengthy discussion about the difference, check out the Nieman Journalism Lab ).
    [Marketing] 21 Steps to the Perfect LinkedIn Profile
    Your Headline Should Be Catchy & Have Keywords You Want To Be Found For  Create a headline that captures your target markets attention to encourage them to check out your profile. Update Your Status Daily  One of the pillars to social media success is consistency so be sure to update your LinkedIn status daily with something that provides value to your target market. Speak Directly To Your Target Market  Always write so that youre speaking directly to the type of person you are trying to attract/sell to. Keep it clean and concise! Same drill!
    [Marketing] FreshNetworks Blog: Top five posts in May
    At FreshNetworks, we aim to bring you the best posts in social media, online communities, marketing and customer engagement online. Russia: the fourth largest social networking market in Europe. In a post from last year we look at data showing that Russia was the fourth largest market in Europe for social networks behind the UK, Germany and France. Image by D’Arcy Norman via Flickr. In case you missed them, find below our top five posts in May. Social Media Monitoring Tools – 2010 Review (intro). 20 Social media speakers and experts.
    [Marketing] LinkedIn earns 20x more $ per user than Facebook
    LinkedIn spends 33% of revenue on sales and marketing. With LinkedIn making 20x more money than Facebook per user (as reported by BusinessInsider below),  it’s no wonder that Facebook announced this week plans to produce a recruiting package to rival LinkedIn. The hope is that they can secure some of the lucrative dollars that LinkedIn is raking in. Also, Facebook is aware that LinkedIn is having to rent office space in Sunnyvale for its sales personnel as they’ve already outgrown their Mountain View headquarters. Perhaps they will rent the space from Yahoo? LinkedIn gets $1.30
    [Marketing] Poisoning the Online Well
    Off the top of my head, I''m thinking of legal, market, and technical risks, but that''s probably just a start. 'Garbage in, garbage out. The latest from the ongoing Snowden/Greenwald revelation is a reminder that interested parties know how to plant false information on the Internet, and that some of them are probably doing it. It has implications for anyone looking for good information online, anyone with a reputation to protect, and—potentially—for everyone invested in the online world. The same tactics are available to every government—and any other motivated group.
    [Marketing] “’Native Advertising’ as a Term is Crap”
    'It was early on Wednesday morning, and Content Marketing World wasn''t quite buzzing yet. The panel had some heavy-hitters, and I couldn''t wait to hear their perspective on the term and practice that we, as content marketers, have been buzz-wording all year. Native advertising’ as a term is crap,” said Stacy Martinet, Chief Marketing Officer of Mashable. The panel went on to say that last year, ‘content marketing’ was the previous year’s ‘social media,'' and that this year, ‘native advertising’ is last year''s ‘content marketing.'' My heart sank.
    [Marketing] Why Facebook Isn’t Worried About Ello
    Platform Markets are Different. The winners in platform markets typically get 80% share, and everybody else fights over the scraps. In the late 1980s Lotus was larger than Microsoft and had a stranglehold on the highly profitable spreadsheet market with 1-2-3. None gained more than a few percentage points of market share. Novell’s NetWare reigned as the market leader until a good enough alternative came along in IP. I’ve seen this scenario play out again and again, and result is a foregone conclusion. They will be disappointed. No one knows.
    [Marketing] Top 10 Reasons Why Social Media is like Thanksgiving
    Casey is a contributing columnist to Socialnomics pushing for new heights in online marketing and mountain climbing. I received numerous and often hilarious tweets about how social media is a lot like Thanksgiving. It wouldn’t be social if I didn’t share them with you, below are the 10 best. Why Social Media = Thanksgiving. You’ll be stuffed by days end (@BoucherMedia). Too many cooks in the kitchen. Your aunt pinches your cheeks in photos and then tags you in them. You’ll get sick if you consume too much (@JennaLyns). Every year, we see a flock of them (@Leslie).
    [Marketing] Managing Your Brand & Personal Social Media "Friends"
    Smart marketers began to develop guidelines or house rules that set expectations for both sides of the conversation. For the most part, social networks and social media were never really intended for business communications. Expect for LinkedIn of course. Think about it. Facebook, Twitter and even Google+ began life helping people connect to family and friends. In that context it made total sense that you would  "friend" someone you wanted to invite into your digitial world. . Before we knew it enterprises were stepping into the game. Some smartly. Some like a bull in a china shop.
    [Marketing] 11 Reasons Why Microsoft's Kin Was a Failure
    product created from a non-Millennial mindset to be marketed towards Millennials. Home It’s Josip Archives Let’s Talk The Word on the Web 11 Reasons Why Microsoft’s Kin Was a Failure Written on July 5, 2010 by Josip Petrusa 2 Comments Tweet Share Save Last week’s announcement of Kin’s failure was a surprise. But it wasn’t that shocking. As product exposure was none-existent during it’s tenure, the death of the Kin followed that same lacklustre effort. No one really cared about the Kin before. And no one really cares about the Kin now. Why the Kin was a failure?”
    [Marketing] 11 Reasons Why Microsoft's Kin Was a Failure | it's Josip not.
    product created from a non-Millennial mindset to be marketed towards Millennials. Home It’s Josip Archives Let’s Talk The Word on the Web 11 Reasons Why Microsoft’s Kin Was a Failure Written on July 5, 2010 by Josip Petrusa 2 Comments Tweet Share Save Last week’s announcement of Kin’s failure was a surprise. But it wasn’t that shocking. As product exposure was none-existent during it’s tenure, the death of the Kin followed that same lacklustre effort. No one really cared about the Kin before. And no one really cares about the Kin now. Why the Kin was a failure?”
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