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    [Marketing] Group Buying of Aircraft?
    Ditch the gatekeeper, axe the marketers, lose the spam. His clients are mostly from the aerospace, higher education, finance, and diverse corporate marketing concerns. “Group Buying” was an idea that first surfaced during the “dot com” boom and ultimately failed to build any momentum. The idea is again gaining popularity in the era of social media where scalability can be introduced as aggregation cost diminish on applications such as Facebook and Twitter. Why can’t there be one cell phone store where I can buy anything for any mobile device? Product Networks? Why not air travel?
    [Marketing] For The Links You Might Have Missed
    Disclosure: I am VP of Marketing at my6sense , a service focused on providing personally relevant items from your social and news streams. Solving the information overload problem in the fast-moving world of social media is an incredible task - one that seems to be increasing as we take on more networks, more followers and more places to get impacted, from our PCs to tablets and mobile phones. Even the most focused among us can't get to every great link that gets passed to us from friends, which is why the "news will find me" strategy of years past simply doesn't pass muster any more.
    [Marketing] How EzineArticles Asked Me to Follow
    I am accustomed to receiving cut-and-paste email marketing pitches, and I frequently see email messages with postscripts about asking me to follow so and so on Twitter — but reading an email message devoted to following a Twitter user is a first… Hi Ari, As an EzineArticles Expert Author and Twitter user, you’re in a great position to combine article writing and social networking to expand your readership. Beyond that, you have 100 useful tidbits of article writing and marketing knowledge waiting for you every month through the EzineArticles Twitter account.
    [Marketing] Why I Changed My LinkedIn Summary
    Here is the old: Public policy and communications professional with experience in public administration, constituent relations, writing, speaking presentations, policy analysis, and social media marketing. In the years since, I’ve gained experience in external/internal communications, public administration and policy development, and web content creation, with strengths in facilitating marketing, communications, and relationship building. It’s smart to rewrite your summary once in a while to ensure it accurately reflects you. Mine wasn’t up to par.
    [Marketing] Take a Break From Blogging
    Related posts: Strategies and Tips on Social Media and Online Marketing — To What End Should This Blogging Trend Continue? If you are writing a new blog post, stop it. Take a break. Your unfinished post will be there when you return. Your fans will be there, too. Breathe. Remind yourself why you created the blog. Ensure the blog is tied to your mission. Remember why people read what you write. Remember what they write when they add comments. Read the unfinished post again. Don’t publish it yet. Breathe again. Then… when you’re ready, escape. Everyone escapes.
    [Marketing] 5 Ways to Build Your Brand on Instagram
    Underneath is a powerful marketing machine if harnessed correctly. Hashtags help brands enter the conversation and get a little free marketing, but make sure to use both brand-specific as well as generic hashtags to reach as wide an audience as possible. 'Instagram is billed as the fun and quirky way to share photos, but don’t let it’s playful exterior fool you. Instagram’s popularity is growing everyday as the site currently hosts 130 million monthly active users with 45 million photos and one billion likes shared per day. Hashtag It. Not sure what hashtag to use? Get Personal.
    [Marketing] Good Old Fashioned Values
    marketing agency. marketing strategy. If we use our traditional values in this now-digital world, we're going to fall behind. faster. have the pleasure of speaking in front of audiences that are both large and small all over the world. This gives me a very unique perspective. In your day to day work, if your client does not agree with your strategy and direction (or/and if they think you're simply crazy for suggesting it), more often than not their shaking of their heads is going to send you back to the drawing board. " and/or "why would anyone do this?" rapidly.
    [Marketing] Free Content Is Killing Media (And Advertising)
    We have to be ready to accept that the marketing platforms are changing at a rapid pace and that the old ways of clunking media and advertising along may well be reaching its end in terms of captivating the digital channels (Web, mobile and touch). What will truly move marketing, communications, advertising and media forward is rapid innovation (err. If people (this includes you) don't start paying for content, we will see a lot of key media outlets go away. and this includes the digital ones. That was the message yesterday delivered in the Newsweek article, Save The Media! media.
    [Marketing] What Posterous Could Learn from Gravity Forms About Service.
    They’ll defend you; market for you; endorse you; and be your voice where you might not currently have a presence. Marketing might sell a product, but service is the gold that repeat sales come from. For example, I am not a marketer (per se), so blogging about marketing has little place on my main web site. But I often jot down a few notes about marketing on my Posterous site. Share 1 save Customers and employees are your two most important ingredients in a successful business. Without one, you can’t have the other. If you look after them.
    [Marketing] When You Want to Be Your Own Boss
    When he's not blogging, Ari helps brands improve their digital media marketing. August 6, 2012 marks the date when Peter Kim and Todd Defren announced their freedom. Peter went first. I’m a free agent fb/17Xh6. — Peter Kim (@peterkim) August 6, 2012. He explained he wanted to leave the corporate world as an employee and gain productivity as a freelancer. Peter elaborated that companies are not creating value as much as capturing value, citing, for instance, the recent acquisition of Buddy Media by Salesforce. Todd went next. NeOqtS. Please RT! Got a question?
    [Marketing] Teaching and Learning #AutoMarketing this Week at #DMSC and #NADA2013
    Sure, there’s fun that is to be had at these events, but the real goal is to learn the latest and greatest offerings in the industry, the state of how the manufacturers are positioned for the year, and the best practices in the ever changing world of this robust industry, particularly when it comes to marketing. It starts off with the Digital Marketing Strategies Conference by First Class Educators and PCG. It’s that time of year again. The annual meeting of the minds in the automotive industry descend on Orlando for a week of fun and frolic. Not really.
    [Marketing] First Social Media Training Workshop Program by Red Chair Group in Europe
    Olivier Blanchard, author of the book ‘Social Media ROI’ and marketing expert with several years of experience in social media in large companies will deliver a full training programme. The second edition of the Social Media Day in Belgium will take place in Antwerp on June 30, 2011. There are no. Industry news
    [Marketing] The Power of Listening
    Eric Boggs is the Founder & CEO of ">Argyle Social , a venture-backed social media marketing software provider based in Durham, NC. He leads Argyle in its mission to help marketers drive meaningful business outcomes through social media marketing. He’d kill us if he had the chance. This ominous phrase lies at the center of the plot in Francis Ford Coppola’s brilliant 1974 thriller “The Conversation”. The film tells a story about listening. Gene Hackman plays Harry Caul – a surveillance expert with a unique ability to record private conversations.
  • KIKOLANI  |  FRIDAY, JULY 6, 2012
    [Marketing] Fetching Friday – Resources Mashup & Midnight Sun Iceland
    Define and Align: A Manageable Content and Social Media Marketing Process – An 8 step content marketing process from analyzing the social climate to measuring results. Top-Notch Industry Conferences No Marketer Should Miss – Find the best marketing conferences and events to attend, and learn what makes them so great! 21 Internet Marketing Stats That Will Blow Your Mind – Peruse through some seriously shocking marketing data and statistics. The Resources Mashup. Blogging / Content. Business / Career. Freelancing. Here’s how.
  • ENGAGE  |  FRIDAY, JUNE 13, 2014
    [Marketing] Step into the Light: Why You Must Be Measuring Your Content’s Performance
    If you are a marketer who is responsible for delivering on business objectives (yes, I’m talking to you) the game has changed. Gone are the days of “we don’t know which half of our marketing/advertising is working.” Measure the results of what you’re putting into the market, and you will be able to improve on those results. 'I recently attended a roundtable discussion for in-house agency creatives who work with internal stakeholders on content creation. The content creation process is unique to every company but there were some facts that surprised—and disturbed—me.
    [Marketing] HDS Acquires Network Storage Player BlueArc
    The deal, an all cash transaction, closes a chapter in my own work history, for as many of you know, I spent 8 1/2 years at the startup on the marketing side, from our initial first customer shipments back in early 2001, through being a key part of the team that readied the company for its first attempt to enter the public markets, back in 2007. For those who watch the storage networking market closely, with the most popular term being "Big Data" these days, BlueArc's relationship with HDS seemed like it had a high chance to become a marriage for a number of years. billion.
  • SPIN SUCKS  |  FRIDAY, AUGUST 19, 2011
    [Marketing] Gin and Topics: Latkes, Drugs, and Swear Words
    P.S. I haven’t had much time to talk about this this week, with lots of our team out on vacation, but I’m really excited for Marcus Sheridan’s part two inbound marketing webinar next week. Well, Google bought Motorola Mobility this week, in an attempt to even further their Global Domination. I* am supposed to achieve Global Domination (it is, after all, my initials). But I do much better when I have someone in my front view that I need to catch. So don’t you worry. Global Domination will be mine in the next 10 years. First come, first served. Here you go… 5.
    [Marketing] Fetching Friday – Resources Mashup & Chicago Lightning
    Making Money Online / Marketing / Online Business. 2011 social media marketing industry report – the third annual report on everything you need to understand about using social media for marketing. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Personal Development / Productivity.
    [Marketing] Improve Organizational Efficiency via Social Media-Part II
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved Since being a social media agency it makes good sense that we work socially, also with our clients. Leave a Reply Click here to cancel reply.
    [Marketing] Does Facebook Anonymous Login Encourage Brand Trust?
    'Image via Facebook As a digital strategist at Janrain , a social sign-in company, I wanted to focus on the two major announcements related to marketing with social login and social data: 1. Line by Line Controls:  The ability for users allow or disallow individual permissions at the point of authorization (rather than all or nothing) What do these changes mean for marketers? Now, Facebook has raised the bar for marketers to create value to their online audience. Is anonymous login good for marketers? There is a clear value for marketers, too.
    [Marketing] Is Twitter Killing You?
    Personally, I've heard this about myself in the Marketing industry (if people only knew how much of my day and night is spent working on growing the business of our clients at Twist Image ). marketing industry. Sometimes the worst thing that can happen to you is becoming wildly successful. Many people fail to realize the time, energy and effort it takes to be successful in Social Media. It's true that you can definitely reap the rewards of that success, but it's also true that sometimes being too successful can become overbearing and unmanageable. That they are a one-person army.
    [Marketing] Mail Today Story on Identity Theft on Facebook, Orkut and Twitter.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Branded Social Entertainment in India: Online Talent Hunt Contests and Reality Shows Hindu Story on Mobile Marketing in India » Mail Today Story on Identity Theft on Facebook, Orkut and Twitter Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again!
    [Marketing] One Idea For Metrics Analysis
    There’s a reason marketers haven’t been replaced by algorithms:  It’s up to you and your brain to turn these metrics into actual insights.” “ There’s a reason marketers haven’t been replaced by algorithms:  It’s up to you and your brain to turn these metrics into actual insights.” ” The reason why algorithms can’t really do a good job of marketing is the same reason you’ll see those boxes at the bottom of forms asking you to put in letters or numbers that look goofy. am impressed.
    [Marketing] 9 Persuasive Writing Tips for a Copy that Sells
    Once you have mastered the ability to weave words in a way that will persuade people to buy something, you’ve pretty much got it made as an Internet marketer. 'The most vital characteristic of copy that sells is persuasive writing. Persuasive writing is one of the most valuable skills you’ll ever learn … and, consequently, one of the hardest to grasp. If you’re currently struggling in this area, take a look at these 9 persuasive writing tips, and start watching your copy improve. Tell a Story. Image source. Share Your Personality. Because you know the grocer.
    [Marketing] In one week – Monitoring Social Media London #MSM10
    The book will explain what’s needed to set up effective monitoring for different industry segments, including Branding, Marketing, Public Relations , Sales and Advertising. Speaking in London a week from today (actually I’ll be in London from this Saturday till the following Sunday, November 28th, with a short trip to Oslo, Norway and another to Brussels).  As I’m a speaker at this event, anyone who wishes to attend can get a 10% discount by applying the code SPKR10. Meanwhile, I’m busy writing my book which is coming together nicely. 
    [Marketing] Offer or Sell?
    Just stopped the presses on our weekly wrap-up at Savvy B2B Marketing to make sure this made the list of our top picks of the week. Thanks for commenting, and for including us at Savvy B2B Marketing! link] Mission-Driven Admissions « Building Marketing Strategies [.] There have been many really good posts and articles written to describe how the market is [.] Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Offer or Sell? One is about pull, the other push.
    [Marketing] Social Media is a Terrible Ecommerce Tactic – or is it?
    But the challenge for social media—and for word of mouth marketing—is that they are inherently additive pieces of the conversion funnel, rather than causative. The trick is proving it, which is why I very much recommend that website owners utilize the “ Assisted Conversions ” feature of Google Analytics (or similar functionality from another analytics platform) to better understand the entirety of the funnel and the evermore complicated interplay between the panoply of digital marketing and offline channels. The results were shocking. that would be a viable hypothesis.
    [Marketing] Personal Knowledge Management
    Then there are course strategy pages for specific analysis ( e.g.,Assessing Global Markets ) that leads students through the kinds of questions which help them understand how to find the information they need. Personal Knowledge Management : Who, What, Why, When, Where, How? Jason Frand and Carol Hixon. December, 1999. Our students, who will spend most of their working lives in the 21 st century, will need to see the computer and related technologies as an extension of themselves, as a tool as important as the pencil or quill pen was for the last several hundred years. Why is PKM needed?
  • DIGIGEN  |  SUNDAY, JULY 18, 2010
    [Marketing] Pixel Bender Displacement Map
    wouldn’t like to comment. However, this app/map is pretty damn cool so I am going to just drop it in here with the embed code and let it do the talking. Pixel Bender Displacement Map Fakes 3D Effect – wonderfl build flash online Posted in cool stuff blog comments powered by Disqus « Business Card Throwing: How To Kill Those Social Media Gurus A New Focus on Social Business Strategy. Dan on A New Focus on Social Business Strategy. Powered by WordPress and Hybrid
  • STAY N' ALIVE  |  THURSDAY, JUNE 13, 2013
    [Marketing] The Fight for #Conversation - Will There be a Migration From Twitter?
    'There''s no doubt that Facebook launching hashtags is a big thing, especially for marketers, but I think for users too. Now you can add a simple keyword prefaced by a pound sign (#) to any post or comment and immediately let others click and see the entire conversation around that particular keyword. This is really what defined Twitter - it was the ability to have organized conversations through hashtags that made Twitter a breeding ground for conversation. On Twitter I know of many that use hashtags to start large conversations and bring attention to a particular topic. Events.
    [Marketing] YouTube Launches Charts of Top Videos
    Furthermore, the most popular videos can function as an inspiration for marketers, among others, to think in new ways and create new ideas. Youtube Makes Interactive Gallery Tags: Social Media , Viral video , Youtube , YouTube blog , YouTube Charts , youtube video Posted in Marketing & Communication , Social Network Leave a Reply Click here to cancel reply. The purpose by making this new feature is to keep the users updated on which videos that are trending at the moment, which videos are all-time classics, how videos stack up against one another etc. Where do I go?
    [Marketing] SIGMA’s Fifth Gear Analytics Blog Joins Social Media Informer.
    Earlier this week, we announced that Fifth Gear Analytics Blog is newly featured at the B2B Marketing Zone, a content repository for blogs and articles surrounding the B2B marketplace. We are also please to announce we have been invited to participate with the Social Media Informer as well. Social Media Informer strives to deliver high quality content related to social media for business and delivers it through this Topic Hub in a way that is organized and easy to navigate
    [Marketing] Is it Better to Say Less or More?
    And in copy writing, the long sales page is commonly used by internet marketers when they want to take a potential customer through the full story of the product. 'I like to talk. feel a constant need to share what on my mind (hence the blog title). genuinely enjoy opening up to people and have had a lot of fun being radically honest. Some might call me an over sharer. They might be right. There’s a lot of power in what can be said but there’s also a lot of power, sometimes more, in what isn’t. The trouble is knowing when to say less, and when to say more. Will Rogers.
    [Marketing] Where are Collaboration Budgets Being Allocated?
    internal marketing costs. When it comes to deploying a collaboration solution for the enterprise there are a lot of things to consider especially when it comes to budgets. Towards the end of the 2009 I wrote an article called, “ Companies Interested in Enterprise 2.0 Need to Take Strategy Seriously ,” which looked at data collected from a 2009 report on collaboration. What I found particularly shocking was the small budget allocation that strategy was receiving. Towards the end of 2011 Chess conducted another survey on the “ State of Enterprise 2.0 integration costs.
    [Marketing] Social Media ROI
    Social Marketing ROI – Yes, You Can! I saw this presentation the other day and it is really useful for folks trying to determine the ROI of social media. View more presentations from Paul Gillin.
    [Marketing] She’s the Boss [Infographic]
    The top fields women want to be grads in includes marketing and advertising, consumer goods, government and public service, entertainment, media, and public relations, and health care, retail, fashion, and apparel. 'Women are making big time moves in the corporate world—and this starts with the fact that women are breaking records as GMAT participants and MBA program employees. In 2011, 46 percent of all MBA degrees were earned by women. From 1997 to 2011, the number of women earning MBA degrees has increased by 75 percent. To learn more, check out the awesome infographic below.
    [Marketing] Social Media Events: New School or Old School?
    Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Activism , Aloha , Gossip 2.0 > Social Media Events: New School or Old School? Social Media Events: New School or Old School? by Roxanne Darling on October 28, 2009 Even though we have these amazing, 24/7 ubiquitous connections taking place on the social web, IRL (in real life) conferences are still booming. He he. My preference) Attendance is great. Not so cool. Hawai?i
    [Marketing] Thanks for building our community, bye-bye
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Thanks for building our community, bye-bye November 3, 2009 in Community Building , Community management | Tags: Community Building , community manager , online communities I heard a bit of disturbing news today about a community manager at a local competitor. She has been reassigned, and it was not voluntary. That’s really a shame. It’s a hit to the craft and the importance of our work. Nothing about that brings me joy.
    [Marketing] The Carrot and Stick of Social Media Disclosure
    Did you assume this post is all about regulations and company policies that may limit your use of social media for promotions, marketing programs and corporate communications? Brands in this camp may be watching from the sidelines while their competitors are taking advantage of the full constellation of social media marketing opportunities. They demonstrate their industry leadership in social media disclosure by using industry best practices, such as those articulated in the July 2012 revision of The WOMMA Guide to Disclosure in Social Media Marketing. Well, relax. and
    [Marketing] Social Media? Do It For The Free Advertising!
    is to look at corporate business objectives and figure out from there if there is a way for Social Media (or any other Digital Marketing platform) to help the business achieve those goals. digital marketing platform. The past couple of months have been interesting. The conversations around the ROI in Social Media have increased. Understandably. On more than one occasion, I've been caught in the middle of a debate discussing the value of Social Media within the organization or a debate about the value of Social Media in terms of building a brand. His preference (and mine too!)
    [Marketing] Jean Nidetch, F.F.H. (Formerly Fat Housewife), Customer-Centric Crusader
    He worked a market in Williamsburg, Brooklyn selling pickles, herring, and sauerkraut out of a pushcart. On October 12, 1492, a man discovered America. On October 12, 1923, America discovered a lady who was born to discover Weight Watchers. He was Christopher Columbus. She was Jean Nidetch. He took the mystery out of the world. She took the L out of ‘Flab.’ We all know his story. Here is hers.*. Photo source. Taking the L out of Flab. For such a little lady Nidetch has a big personality—but she wasn’t always little. for a better life. Nidetch was a fat kid and even fatter adult. F.F.H.
    [Marketing] The Perils Of Social Media
    He''s also the best-selling coauthor of Social Marketing To The Business Customer , the first book devoted exclusively to B2B social media communications. content marketing. digital marketing. marketing blogger. marketing podcast. social marketing to the business customer. 'Episode #404 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. first heard the voice of Eric Schwartzman over a decade ago as a contributor to the For Immediate Release podcast. But that''s not all. He''s also an entrepreneur. blogging.
    [Marketing] Fetching Friday – Resources Mashup & Cute Ducklings
    Making Money Online / Marketing / Online Business. How to write amazing product reviews – if you want to make more from affiliate marketing, you need to follow this advice. How to gain social influence and market a #1 NY Times best seller – hour long interview on hustle, how to pitch a thought leader, the greatest lesson learned, and more. ­­This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, online business, SEO, and social media on The Resources Mashup. Blogging / Freelance Writing.
  • DIGIGEN  |  MONDAY, AUGUST 16, 2010
    [Marketing] Why “Cultivating Linchpins” is a Key Social Business Strategy
    Not only has he been at the forefront of ideas such as The Purple Cow and my Dad’s favourite, Tribes, he has also recently pushed forward the idea of the Linchpin. Link Here ) The Linchpin is an essential person to be, but also an essential person to have around you in your organisation. believe this is even more apparent when companies want to become more social. The rise of social media and the clamour to talk about its size always ignores the fact that numbers are irrelevant if what is being said isn’t powerful. Socially, businesses need these people that want to go the distance.
    [Marketing] Fetching Friday – Resources Mashup & Giveaway Winner
    Invite email contacts to your fan page with “Tell Your Fans&# – an option for admins of new or smaller pages that you can find under the Marketing section of your page’s admin side. Making Money Online / Online Marketing. Direct email marketing – does it always end in a monthly newsletter, and how to deal with inactive subsribers before they unsubscribe. essential steps for executing your social media strategy – simple yet required steps for any social media marketing plan. Internet Marketing Service. The Resources Mashup.
    [Marketing] Top 10 Things I Love about Flying
    Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ Top 10 Things I Love about Flying by trey on June 26, 2010 Flying is fun. Right now I’m sitting in The Village Inn after checking in at London’s Gatwick Airport. In a couple hours I’ll board a US Airways plane for flight number 32 of the year and number 8 across the Atlantic. Even though US Airways seriously dropped the ball (several times) on that infamous number 30 flight, flying is still a kick. What an opportunity it is to be able to move about.
    [Marketing] Take A Breather
    Now, you might be asking yourself, "when did this marketing blog become a blog about mediation and anxiety?" That being said, I spent a few years volunteering for the non-profit organization called, NABS (National Advertising Benevolent Society) , and I can tell you - first hand - that burnout due to stress is a more-than-common by-product of being a professional marketer. marketing blog. marketing professional. Don't have time to relax? Anxiety, stress, panic. we all have varying degrees of it from life, don't we? have to say, it works amazingly well.
    [Marketing] 5 essential books for geeks…
    It’s not a definitive list, as I’m sure there are some great books I’ve yet to read, and it’s not focused on marketing, because that requires it’s own list. Having seen some recommendations for what Wired considered the essential books for any geek, and found it a bit esoteric in recommending the original Dungeons & Dragons manual, for example, I thought I’d recommend the five books I have read, owned, re-read and recommended on numerous occasions as the core of my own geek libary. The Hacker Crackdown on Amazon. Code 2.0 Code 2.0 on Amazon. above.
  • ENGAGE  |  FRIDAY, NOVEMBER 22, 2013
    [Marketing] Social Media: There’s a Right (and a Wrong) Way to Stand Out
    It''s loaded with content marketing articles and strategies, a definite must-read edition.”. What about the phrase “loaded with content-marketing articles and strategies” conveys that this issue is a must-read? When the average reader woke up this morning, do you think he counted among his hopes for the day that he would tumble into an electronic magazine "loaded with content marketing articles and strategies"? But if you asked him, he’d probably say that when it comes to content marketing articles and strategies, he’s plenty loaded enough, thank you very much.
    [Marketing] Does the World need an Anti-Social Media?
    We can use this technology for so much more than the next big marketing campaign or complaining about the terrible barista at Starbucks. Guest Post by: Jay Dolan, @JayDolan. Jay is the founder, editor, and blogger for The Anti-Social Media blog. Jay Dolan, founder, editor, and blogger for The Anti-Social Media. want you to know a secret: I love social media. When I started The Anti-Social Media , @TheAntiMedia, I choose the name to be different and controversial, not because I have a deep-seated hatred of the social web. It worked. My little angry blogging bubble popped. Do it this way.&#
  • KIKOLANI  |  FRIDAY, JUNE 17, 2011
    [Marketing] Fetching Friday – Resources Mashup & Herding Cats
    Making Money Online / Marketing / Online Business. daily marketing ideas your target audience will love – a nice jumping point for marketing methods that you can try for your small or local business. 25 email marketing tips and tactics – get the most out of your email marketing using these suggestions for practices, design, content, and more. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on The Resources Mashup. Blogging / Writing.
    [Marketing] Lessons from BP and bankers: The need for a more sustainable future
    As consumers with buying power and corporations marketing their brands we need to wake up. Image: Aja. woke up this morning and read this post by Robert Kuttner in Huffington Post. think his opening points are spot on. He tells us that Wall Street and BP demonstrate the same problem. In both cases, a powerful, politically protected industry invented something that could not easily be repaired when it broke. We seem to be entering an age when complex technologies, whether financial or physical, sometimes literally have no solutions when they go haywire in unanticipated ways. Facebook.
    [Marketing] Is 'Like' The New Share?
    Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? Relevancy: Why Search Is Unreliable » Is ‘Like’ The New Share? Mashable reports that Facebook has updated its Like button to include the features and functions of the old Share button. Does that require a big “so what?&# Actually, this could be a big boost to your content on Facebook. Users previously weren’t sure what to expect from the Like button. This can only grow in number.
    [Marketing] Should You Use A Ghost Twitterer?
    Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? Ghost Twittering is a controversial subject. Some people say it’s not right. Others live by it. say do it if it works for you, but it clearly isn’t for everyone. can’t imagine someone like Mark Cuban, for instance, using a Ghost Twitterer. Oprah Winfrey, however, has many more things to think about than tweeting 140 characters every 10 minutes (I’m not saying Oprah uses a ghost Twitterer).
    [Marketing] Types Of HTML 5 Content | Small Business Mavericks
    Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? » Types Of HTML 5 Content Since 1998, the widely accepted generation of HTML in use has been HTML 4. Lately, HTML 5 has been in development and will likely see a public release within the next couple of years. Every now and then I stop by the W3C website and see how it’s going, checking on the latest developments and the direction of the Web’s most prolific programming language. With Web 2.0
    [Marketing] Open Letter From Your Customer to Your Brand
    Now with content marketing we often talk about providing content that fulfils the need of the customer NOT your desire to sell your product.isn''t that just a way of saying. 'Life is complicated. There I said it. We all know it and therefore business can be complicated because it is run by human beings. That''s the bad news. that is a problem. But there is good news. Life is complicated AND that is true for our potential customers. that is the opportunity. make my life simple, please! Dear Brand, I get up, I go to work, I crave there any way that you can save me time? Branding
    [Marketing] How to Grow Your Mailing List With Cash & Other Incentives
    'After attending an awesome conference on email marketing strategies, it seemed timely to publish a sponsored review for a company that helps you grow your mailing list. For example, if you sell three products: one on content marketing, one on SEO, and one on social media, you can ask the following. Incentivibe helps bloggers and businesses run contests in order to build their mailing list. The best part? You get to give away a $500 cash prize or item – and all it will cost you is $25. How It Works in a Nutshell. Then Incentivibe chooses the winner from those nominees.
    [Marketing] Let’s rethink management.
    The role of manag­ement is to hire talent that is agile enough to shift and flow based on market need. We’re working on a couple of challenges for  hacking the M-Prize. Check it out and add yours! Last year, the MIX joined forces with Harvard Business Review and McKinsey & Company to launch our most comprehensive contest ever:  The Harvard Business Review/McKinsey M-Prize for Management Innovation. We received some 400 robust contributions from every kind of management innovator in every realm of endeavor—and announced the  grand prize winners  earlier this summer. Humanize
    [Marketing] Changes in News Delivery Give New Power to Press Releases
    The European Digital Journalism Survey 2009 polled over 350 journalists across Europe and discovered that one in three thinks that their traditional channel may well be taken off the market. Ten years ago the Internet was in its infancy and most people got their news from newspapers and TV and the public, journalists and PR people alike were all accustomed to a 24-hour news cycle. That has changed dramatically in the last five years and we now live in a 24/7 news cycle where people expect to see eye-witness accounts of events as they are occurring. Just 5% had broadband at home.
    [Marketing] Who Is Reading Your Blog May Be A Delightful Surprise
    That's exactly what happened to Diva Marketing. write about social media marketing, how it impacts branding and can be used to build stronger relationships. As expected marketers pop by and people who are curious about new media. Found reviews and mentions about Diva Marketing from following links in from my stats. . tobydiva   Diva Marketing. The very smart Nancy White , Full Circle , once told me. when you send your blog or community site into social cyber space it's never totally yours alone again. How do I know? was honored. of course.
    [Marketing] Travelers Are My Biggest Complaint?
    Tags: Cause Marketing Marketing Online Marketing donate holidays malaria mosquito squad online challenge thankful Thanksgiving
    [Marketing] Are you a rebel without a cause?
    Social marketing for me works best when it sees itself as part of the rebellion - when it shows that the brand stands against the safe, middle of the road marketing techniques. Progress historically has been about the lessor echelons demanding more.for those people who are still not sure about social marketing. David Deutsch said when talking about the Enlightenment  . it was a rebellion.against authority in regard to knowledge.Rejecting authority in regard to knowledge.was a necessary condition for progress". In a sense we are in the middle of a social enlightenment.a
    [Marketing] Kindle didn't start the fire…
    As a Kindle owner of just a month, I consider the device transformative in its market segment. It'll be interesting too see how Apple's foray into this market segment will have on the Kindle. Also, look at the price of hard cover new releases during the time when the Kindle first hit the market. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. And the terrible pun. But it’s the first to make a difference in the public mind.
  • ENGAGE  |  TUESDAY, JUNE 12, 2012
    [Marketing] 4 Awesome Mobile Websites to Learn From
    An SEO niche site that is extremely popular for web marketers, Search Engine Land recognized that they don’t need an app. In the rush to develop a mobile app, too many organizations are overlooking an even more basic need: a mobile-friendly website. Your website – the one that visitors find in search engines, follow links to in social media and from other sites, and visit when clicking links in your emails – is likely to be the first interaction point your audience has with you from their mobile device. Think about the last time you were checking Twitter on your iPhone.
    [Marketing] Social Media Success May Depend on HR
    ” One of the things I love most about The Now Revolution is that it is one of the few marketing books to acknowledge the critical importance of corporate culture on social media success. And that’s why real progress in your company may be an HR and corporate change issue as much as a marketing challenge. Guest post written by Mark W. Schaefer. Mark is a consultant, college educator, and author who blogs at {grow}. There is a growing gap between the social media “haves” and “have-nots.” Other companies are simply checking the box.
    [Marketing] New Facebook Pages with Timeline Design
    One of my Facebook marketing suggestions has always been to like your other Facebook pages with your Facebook pages and make them Featured Likes so visitors to one Facebook fan page will see your other fan pages as well. Last night, I decided to try out the New Facebook Pages with Timeline for my freelance writing page. Facebook plans to change things over on March 30th anyway, so you might as well prepare early for what’s coming, and for pages, there are lots of preparations to be made. Pros: More About Space & Direct Link to Your Website. Pros: The Timeline Cover.
  • SPIN SUCKS  |  FRIDAY, JULY 1, 2011
    [Marketing] Gin and Topics: One Billion Opportunities
    It’s not about PR, marketing, social media, or anything business-related, as it turns out. Marketing Lessons from Seth Godin. Seth Godin is one of the few marketing “gods&# I really respect. If you have any marketing responsibilities at all, this is a must read, must digest, must implement. Happy Canada Day to my Canadian friends! Boy do I wish I were in Ottawa today. LOVE Kate Middleton ! We were recording Inside PR yesterday and Joe Thornley said the streets leading to his office (it’s near the Parliament) are all blocked. friends. Read it.
  • SPIN SUCKS  |  FRIDAY, AUGUST 13, 2010
    [Marketing] #FollowFriday: Becky Johns
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 13 2010 #FollowFriday: Becky Johns By Gini Dietrich | Email | Print | 3 Comments | I was introduced to Becky Johns through the PRWeek Guide to Required Reading a couple of weeks ago and boy were they right! That’s why today’s #FollowFriday is Ms.
    [Marketing] How the APMA ties social media to membership management
    Guest Speaker: Brian Carter , FanReach, a top expert on social media marketing, will share specific tips for how to make your association Facebook Page stand out. Register for Engaging Members with Social CRM , our next FREE Think Tank webinar with Jessica Etter, from the American Podiatric Medical Association. Jessica will share how she used Social Customer Relationship Management (Social CRM) practices to find and connect with current and potential members on sites like Twitter and Facebook. meaningful social media goals. The webinar is Tuesday July 12 at 2 pm ET.
    [Marketing] When The Future Comes Faster
    The truth is that we are at an amazing inflection point where exponential growth and advancements in technology are bringing things to market in a faster and more powerful way. Can you really say that technology does not touch the work that you do? We tend to see things in a linear fashion. It's human nature. When I speak like this, I'm often confronted by people with a quizzical look on their face. Technology can be confusing enough, but add in the notion of exponential growth, and it's enough to make a brain (or two) explode. Watch this. future. futurist. google. how to create a mind.
    [Marketing] Show 471 - 5 Steps to A Moment of Clarity
    'The Engaging Brand podcast  covering social marketing , business ideas and  brand marketing tips  has a new episode. 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast. The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode. Anna Farmery  speaks to Mikkel Rasmussen about Moment of Clarity a new book from Harvard Business Press. The role of philosophy in business. Have we a ''problem'' in business problem solving. Related articles.
    [Marketing] New Facebook Profiles – A Great Thing For Facebook’s Revenue Stream
    From a marketer’s point of view, the interesting thing about ads on the platform is the possibility of targeting those ads to the right people, not just some geographic or a few demographic variables, but a bunch of social demographics as well. think the platform has lacked to full-fill the promise of narrowing your target down on specific groups – especially on the small markets – this due to users not updating their profiles. Tweet In little less than a week ago, Facebook started to roll out the new design for user profiles. Smart Move By Facebook.
    [Marketing] Food for Thought: Why Typos Matter More Than You Think
    menu I saw recently spelled it “sandwish”—regrettable error or clever marketing gimmick? At its heart, content marketing draws readers in with tasty nuggets of information. 'I enjoy dining out at restaurants and perusing the menu to decide what appeals to me the most at that particular moment. But when I scan the menu and spot a typo, I confess that it makes me smug and almost gleeful. Call it an occupational hazard of a career in content editing. Over the years, I’ve come across some doozies in printed menus and online. By far, dessert rates as the most commonly misspelled dish.
    [Marketing] Main Page - Social Patterns
    Social Media Social Objects Tuning In Following Filtering Recommendations Social Search Realtime Search Conversational Search The Notificator Pivoting Marketing Monetize Underpants Gnomes 5+ Anti-Patterns The Password Anti-Pattern Potemkin Village (antipattern) The Ex-Boyfriend Antipattern Cargo Cult (antipattern) Dont Break Email! Whats a pattern? Contents 1 Social Patterns & Best Practices 1.1 Principles 1.1.1 Fundamental Principles 1.2 Self 1.2.1 Engagement 1.2.2 Identity 1.2.3 Presence 1.2.4 Reputation 1.3 Activities 1.3.1 Collecting 1.3.2 Broadcasting & Publishing 1.3.3
  • TWIST IMAGE  |  TUESDAY, MAY 15, 2012
    [Marketing] Find Your One Thing
    My friend, Chris Brogan , has one of the top-ranked marketing blogs in the world. marketing blog. Can you sum up your professional you in one or two words? was very touched watching the documentary, Being Elmo , on PBS ' Independent Lens. The movie is about Kevin Clash (the puppeteer behind Sesame Street 's Elmo ). From a very young age, Clash demonstrated a strong desire to be a puppeteer. While that seems quaint and points to someone who was focused on what they wanted to do in life from a very young age, you can imagine the struggles he faced growing up in Baltimore. character.
    [Marketing] Interview with Caleb France, Owner of Cerulean
    believe that there has always been a hole in the market and we are constantly trying to educate ourselves as well as our customers. 'Originating in Winona, Indiana, Cerulean recently opened it’s doors to the city of Indianapolis. got the chance to sit down and talk with the owner Caleb France about his passion to bring great, local food to customers in a creative way. What inspired you to get in to the food industry and start Cerulean? We grow internally and become educated and with that we can educate a town, city and many more. Where did the idea for a Bento Box come from?
    [Marketing] Political Ads To Hit Twitter Soon, Is It Too Much?
    With TV, newspaper, and radio marketing slowly on their way out, the campaigns are turning toward social media. Twitter has been moving slowly-but-surely in to the ad business over the past year. It started with promoted topics, then promoted tweets and has started to creep in to user timelines and other places across the network. Enter politics. Political ads have graced televisions, radios, and unsuspecting suburban yards for years. Whether it’s for mayor, president, or county coroner , the messages are painted in to our brains for a good 5-6 months of every political season.
    [Marketing] 5 Ways to Build a Successful, Profitable PR Agency
    Such a proposition will always resonate with a slice of the market. Lou Hoffman is CEO of The Hoffman Agency, a communications consultancy that specializes in markets of complexity (technology, energy, financial services, etc.). Reaching $1 million in revenue represents a milestone for any PR agency or professional services firm. There’s something about this nice round number that says “we’ll still be standing after a strong gust of wind.”. enjoyed rewinding the tape and thinking through five variables that can play to this success. Here goes: 1. That comes at the next phase.
    [Marketing] 0-60 Series: Day 10 - Creating Categories as a Table of Contents
    In this series, we will cover some of the first 60 days of integrating social media into your overall business and marketing strategy. With only a few days before our "soft launch" of you blog site, it's time we look more cloely at what you'll be writing and who you'll be writing for. Our goal is to launch with 5-8 categories as a core opening or "table of contents" for the blog site. Once we have what you "think" will be your categories, we quickly think of three or four potential post titles or topics for each category. Then we consider whether that can be sustained each month.
    [Marketing] Voice of Customer (VoC) Metrics for Small Business
    Aligning your practices with your customer’s intentions is simply common-sense when it comes to marketing. Customer Loyalty Index (CLI) Sean Ellis recently wrote on Marketing Profs that understanding visitor intent is the heart of conversions. Aligning your practices with your customer’s intentions is simply common-sense when it comes to marketing. 'Guest Post by Trevor Grey. Before they shared their goals with me, I had one piece of advice for all of them, which was not to feel tempted to mimic another company’s Voice of Customer program or metrics. Frederick F.
    [Marketing] The Foundations of a Successful App [Infographic]
    'App markets are becoming increasinlgy saturated, meaning many apps are having a hard time accumulating downloads. In fact, only one in six smartphone apps exceed 500 total downlaods. So what makes a successful app? Incorporating social features within the app provides significant value. And playing live with other people ensures a diverse experience. Check out the infographic below presented by StartApp to learn more about the foundations of a successful app. Infographics
    [Marketing] Uncommon uses for business cards
    Business cards are often the first piece of marketing or branding collateral purchased by businesses of all sizes. Many times we think of these cards as a way to trade pertinent contact information and make a great first impression on clients, peers or prospects. This image from the creative team at Vistaprint showcase some additional creative ways that businesses can utilize their business cards beyond the contact data. Some of my favorites include: using the reverse as an appointment reminder (my dentist does this and I love it). showcasing customer testimonials.
    [Marketing] Redefining Ordinary
    Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Redefining Ordinary August 30, 2010 14 voices share yours! Share Save Sometimes, in business, we wait for the extraordinary to appear before we make a move. We wait for that one killer application or solution that will take us from Brand X to Brand Everyone Wants a Piece Of. We close doors on ordinary ideas because only extraordinary will sell. But what defines ordinary? Thoughts that have the potential to turn the world on its head if we share them.
    [Marketing] Walking the Social Talk
    A Naughty or Nice Checklist | Marketing, Public Relations and Social Media Blog | Atlanta, GA says: December 22, 2010 at 2:01 pm [.] Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Walking the Social Talk December 6th, 2010 Tweet These boots were made for talking As editor of Women Grow Business (disclosure: client, which I love ), I come across remarkable blog posts every day.
    [Marketing] Social Media and Letting Off Steam
    Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Social Media and Letting Off Steam August 19, 2010 | by Amber Naslund View Comments We do so love our social media as a pressure relief valve. It’s given us the ability to pop off about whatever annoys us, and I’ve been guilty too. Get crappy customer service? Tweet it. Have a frustrating day? Let that Facebook status update have it. Laughing at yourself too much can have a similar effect. As with most things, it’s a balance.
  • TWIST IMAGE  |  SUNDAY, MARCH 16, 2014
    [Marketing] The Culture Of Fear At Work
    content marketing. digital marketing. marketing blogger. marketing podcast. 'Episode #401 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. What is your work environment really like? Are you a leader who must inspire your team? Are you on a team with a leader who is inspiring. or a leader who needs be a lot better at it? Does your team really work well together or is it more like a Dilbert cartoon? Dr. Nick Morgan introduced me to Liane Davey. She is the Vice President of Knightsbridge Leadership Solutions. blogging.
    [Marketing] Chess Media Group and Metz Consulting Announce Services Partnership!
    The key benefits of our service partnership are: Expanded verticals : Broader consulting expertise across more vertical markets, such as hospitality/travel, food & beverage, sports and outdoors, technology, property management and construction, government and CPG. In what is perhaps the biggest and most exciting piece of news about Chess Media Group to date – Connie and I are very excited to announce that we have joined forces with Metz Consulting to form a services partnership.  No more jargon and no more complicated and nonsensical terms.  Here is the full press release.
  • KIKOLANI  |  FRIDAY, JUNE 8, 2012
    [Marketing] Fetching Friday – Resources Mashup & Human Slingshot
    The 10-Step Content Marketing Checklist – Check these off, and — based on my experience in my own businesses and those of my students — you’ll have the right framework to create a successful program. 10 Popular Memes Masquerading as Marketing Campaigns – We’ll save the do’s and don’ts of using memes in your own marketing for another post, but to wet your appetite, let’s first take a gander at these creative examples of meme-jacking for marketing. The Resources Mashup. Blogging / Writing. Business / Career. Learn more about it here.
    [Marketing] Youtube Makes User-generated Feature Film
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved On July 24, Youtube invites you to capture a glimpse of your life on camera and submit it to the ‘Life in a Day’ project.
    [Marketing] HTC Desire Review: The Digitall and the Digicool
    If you need a manual or guidance, then the product won’t last in today’s market -  a lesson I’ve learnt recently with Like Minds this month. I spent some time recently with the HTC Desire with my new reviewer hat on, not just wanting to say how I feel products are, but also how they affect our lives. Right now, I am using an old style phone, you know – the ones without predictive text, internet, and touch screens – and it is amazing to see how many habits I have picked up because I’ve been using the iPhone for two years. The Digitall and the Digicool.
    [Marketing] What is Profit?
    To become more more than you promise to your people, your customers, your market". You can only deliver promises made to your market by delivering on your promises to your team. When I qualified as a Chartered Accountant, my Dad told me. Never forget that the definition of profit is an outcome of leadership, not a goal in itself. To understand profitability you need to understand that profit is the difference between promises delivered and promises made. Business at it's heart is simply about humanity. Related articles. What is the customer experience.
    [Marketing] How to Make Social Strategy Work For Your Business
    It needs to be based on a desire to connect; ideas to market, market to the ideas and customers to fulfilling their needs. '“What you too?” ” Most friendships start with this response. Humans connect with people with shared interests, shared connections and shared emotions. Sharing is more than links. The link is the demonstration that a brand understands. The link is the vehicle to offer the hand of friendship. But it is only the offer… the link must deliver for brand friendship to develop. You would feel disappointed. You would feel let down. It should.
    [Marketing] Go Behind The Numbers To Determine Success
    Not only in marketing communications but in customer service or even with nonprofit programs. Sidebar:  In another lifetime I was marketing director for a nonprofit. How do you determine business success? Just asking. . Why Toby," You might say. You set a numerical goal and then see if you can meet it. It's called measurement and metrics." . Ah, " I might say. Yes that's good. Or is it really? Or might it be misleading? Is it enough? Could it be doing us a disservice?"   Just asking. This week I was chatting with a friend who recently joined the staff of a nonprofit organiztion.
  • LOUIS GRAY  |  TUESDAY, MAY 17, 2011
    [Marketing] Review: Google Music Beta On Android and the Web
    Google Music can be found in beta at [link] and the accompanying app can be found on the Android Market here. While Apple's iTunes player and associated family of digital devices ( namely iPods ) is the ten ton gorilla in the digital music space today, competitors are setting up to poke holes in Cupertino's current position, with the on demand socially-oriented music streamers like Spotify and Rdio on one side, and the music lockers like Amazon and Google Music on the other, while Apple is largely expected to counter with its own cloud-based offering in the not too distant future.
    [Marketing] ViperChill is Back, Baby!
    At the time I was really passionate about internet marketing and SEO, so as anyone with half a brain would recommend, that’s what I blogged about. You should not read this website if you’re looking for the same, short, generic articles on marketing you’ll find elsewhere. Whether that is an affiliate marketing empire, a blog, or a niche site on Siamese cats (which is what someone I met recently is doing). Home What the F ? Cloud Living Say "Hi!" You are here: ViperChill » ViperChill » ViperChill is Back, Baby! ViperChill is Back, Baby!
    [Marketing] Strong-End Summit: Collaborative Sharing - Connections that Count
    Strong-End Summit: Content Marketing and Conversational Media ( Friday afternoons are often a bit more relaxed, but relaxed doesn't mean lazy. The Strong-End Summits (videos that will keep brains and hearts afire) are a way to end our week strong and come back refreshed. Click thru if you don't see the videos -. Loic Le Meur: Sharing Changes Everything  . Dan Robles of The Ingenesist Project : The Last Mile of Social Media. Howard Rheingold : Digital Literacies or Skill + Social. Clay Shirky: How Cognitive Surplus Will Change the World. The Mother of All Funk Grooves.
    [Marketing] Why overnight success is a cultural illusion we need to stop buying into
    It’ll direct your marketing and everything else you do and it will fire you up because you know its what makes you successful. 'Overnight success is a cultural trope that is used in the business world and the artistic world to describe a company or person who is suddenly noted to be successful. The problem with the myth of the overnight success is that it can create a belief that you can be successful without having to do a lot of work. However, the truth is that a business or artist doesn’t become successful overnight. But it doesn’t happen overnight.
    [Marketing] The core values of your business define its greatness (or lack thereof)
    If your business is scattered in terms of what it offers or pursuing multiple segments of a market, chances are the business doesn’t have its core values defined. 'In reading Good to Great , one of the core messages of the books is that the core values of your business define its greatness or lack thereof. If you don’t know what your core values are, then your business is defined by that lack of awareness and a consequent lack of awareness about what you can be great at. If your business knows its core values, those values inform the culture of the business.
    [Marketing] Get Big-Business Tools from Web-Based Software for your Small Business
    Some companies offer robust reporting tools, a holistic view of the state of a business, and can connect multiple functions like marketing, sales, project management and customer service. 'Running a small business isn’t easy, but there are new options that give small businesses more might. With web-based software solutions coming online every day, small businesses have more and more ways to manage its finances, grow its businesses, and reach its customers. Web-based software offers a compelling business case to small businesses, according to No more, no less. MarketWire.
    [Marketing] Can Your Business Benefit from Celebrating More?
    What you can do, though, is use minor holidays and other celebrations as outreach tools to grow your business by building your customer base and supplementing your marketing plan. 'Note: This is a guest post from Melissa Ortiz: Meli has lived in six states in her 30+ years and prefers the Southwest, where snow doesn’t turn to slush and ruin good shoes. She is a lifestyle reporter for her local paper. was recently watching the film “I Hate Valentine’s Day” and I got thinking about small businesses. Sounds off-topic, right? Well, not so fast.
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