GEOFF LIVINGSTON | THURSDAY, JUNE 2, 2011
[Marketing] The “One Strategy” Myth
bubbling marketing conversation states that there are no ad, pr, social media, sales, customer service, HR or any other specific functional strategies; rather that an organization — corporate or nonprofit — only has one strategy. It’s pretty safe to say that their railroad business has a completely different marketing strategy than its lighting group. Direct marketing in social media without relationships and conversations doesn’t work. Image by Chuck Nado. All actions are part of that strategy. Does this mean General Electric has one strategy?
MYRLAND MARKETING | MONDAY, JANUARY 11, 2010
[Marketing] SHOULD LAW FIRMS BAN USE OF FACEBOOK AT WORK?
Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense SHOULD LAW FIRMS BAN USE OF FACEBOOK AT WORK? Whether it’s Facebook, Twitter, LinkedIn, Martindale-Hubbell Connected, or any of a number of other Social Media networking sites, when managed strategically, they have the potential to serve your firm’s business and marketing plans in a very positive way. So.what to do about your people and social media to help them become a strategic complement to your business goals?
SPIN SUCKS | TUESDAY, SEPTEMBER 11, 2012
[Marketing] Four Ways to Break the Overservice Habit
There will be plenty of tributes and memorials written and produced today so we’re going to let life go on and talk about what we always do: Communications, marketing, and entrepreneurship. Today is the 11 year anniversary of 9/11 and the six year anniversary of Spin Sucks. I’m not sure why we launched a new blog on the anniversary of one of the greatest tragedies our country has ever seen. Perhaps it was our way of healing; letting life go on. Learning the Business. Many of you know in my “growing up” years of my career, I worked at Fleishman-Hillard.
KYLE LACY | MONDAY, AUGUST 8, 2011
[Marketing] Why Data is the Gap in Social Media That Needs to be Filled
That’s the question that most marketers do not know how to answer when they go in front of the CMO, and the CMO is not willing to accept the idea that social media is successful because his brand’s Facebook page has 20,000 Page Likes or that they received 86 click-thru’s on the link that was posted yesterday. He is currently the social media lead for a major tech company within global emerging markets. This post is a follow-up to “ Why You Shouldn’t Say ’99.5 Percent Of Social Media Experts Are Clowns.’ said so). Percent Of Social Media Experts Are Clowns.
KIKOLANI | TUESDAY, DECEMBER 21, 2010
[Marketing] Build Your Brand through Social Media Consistency
Social Media Marketing Best Practice. This is a guest post by Eduard Ezeanu who provides communication coaching and helps people put their best foot forward in communication, both online and offline. believe that one of the best things you can do though social media is build your brand. This means creating a unique, memorable and convincing image of yourself in the eyes and minds of others. Image Credit. When you as an individual have the characteristics of a brand, you can leverage this to influence things on a large scale and better generate the impact you want. Use the Same Photo.
FRESHNETWORKS | SUNDAY, MARCH 14, 2010
[Marketing] Social Gaming – SXSW panel
The industry has been growing at an incredible rate and traditional gaming companies have been caught unnawares by a flurry of new market entrants. So the opportunity is for a game to pass through recommendation not through marketing. image from shutterstock. Social gaming is a hot topic here at SXSW. Playfish was one of the 2009 success stories. Within two years of starting the company, they are attracting 60million monthly players and are selling 90million items a day (virtual goods and unlockable gameplay). It has been one of my SXSW highlights so far. SdH launch early.
SPIN SUCKS | THURSDAY, JUNE 30, 2011
[Marketing] Ten Lessons I Learned from My Clients
Rob Fisher , director of marketing at Madison Electric Products is a perfect example of this. Today’s guest post is written by Heather Whaling. In PR, we spend a lot of time teaching our clients. We teach them how to speak in sound bites or how to assimilate into online communities. We explain how blogging can help achieve business goals, or why speaking opportunities matter. I’ve been reflecting a lot on what I can learn from my clients — both good and bad. How often do we take stock of what we can learn from them? There are no problems, only solutions. Talk less.
SPIN SUCKS | THURSDAY, JULY 29, 2010
[Marketing] 5 Things the Air Force Knows About Social Media That You Should.
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 29 2010 Five Things the Air Force Knows About Social Media That You Should Too (Seriously) By Daniel Hindin | Email | Print | 9 Comments | Guest post by Nancy Lyons and Meghan Wilker of the Geek Girls Guide. Don’t feed the trolls. There are no winners.
BRASS TACK THINKING | TUESDAY, JUNE 29, 2010
[Marketing] How To Be An Expert Without Being An Ass
link] Storytelling Social Media Marketing PR Business & Technology Curated Stories June 30, 2010 [.] Marketing & Events [link] [link] brendameller Great article Amber. Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives How To Be An Expert Without Being An Ass June 29, 2010 | by Amber Naslund View Comments I know many of you hate the term “expert. But we all strive to excel at something, and be perceived as doing so. That could be a blog. Don’t skimp. years.
VIPER CHILL | THURSDAY, JUNE 27, 2013
[Marketing] Analysis: Revealing the Highest Earning Blogs that Sell Advertising
They’re clearly focusing on a market where people just want quick access to cool stuff (whether it’s a skateboard or a scooter or an awesome kettle) and to get the product across with images. distinctly remember back in the day when Digg.com was popular that user MuhammadSaleem would keep getting them onto the homepage of the site, making me thinking he probably has (or did) something to do with their marketing / ownership. Instead, they make a good portion of their income – and in some cases all of their income – through good ol’ advertising.
CONVINCE & CONVERT | SUNDAY, MARCH 18, 2012
[Marketing] 4 Quotes That Show Facebook’s New Touchy-Feely Intentions
According to research compiled by data-driven social media marketing company Argyle Social (a sponsor of this blog, and the software that we use for social communication), 65-66% of 566 online retailers surveyed only post content about their own company on their Facebook pages. Jolie O’Dell nailed it in the summary of her article: Marketers love and live by calls to action, so if calls to action are illegal in Page cover photos but legal in Facebook ads, marketers will still be shelling out for Facebook ads to the tune of billions each year.
CREATIVE RAMBLINGS | TUESDAY, JANUARY 8, 2013
[Marketing] Guest post: Learning the Ropes: Perspectives from an SEO newbie
As a newcomer to digital marketing I was amazed at the amount of information available on the subject of SEO. The following is a guest post by Ellie Sans. For more information on Ellie, scroll down the article. The number of blogs, forums, business and tool sites offering advice is huge, so it’s not hard [.] Guest post: Learning the Ropes: Perspectives from an SEO newbie was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Guest Posts Tips Marty Weintraub Rand Fishkin search engine optimization SEO
ADAM SHERK | WEDNESDAY, MAY 12, 2010
[Marketing] Borrowing Content Was Happening Long Before Blogging
The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? We poached material constantly, from newspapers, from other publications — even from Time. Copying from Time was a fact-checker’s dream, because we knew they took accuracy very seriously over there.
PUSHING SOCIAL | SUNDAY, AUGUST 22, 2010
[Marketing] My Take on “The Copywriting Scorecard for Bloggers”
Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social My Take on “The Copywriting Scorecard for Bloggers by Stanford on August 22, 2010 Spread it! Share Email This A quiet launch has just taken place for Darren Rowse’s Copywriting Scorecard for Bloggers. Normally I ignore ebook launches but Darren’s new guide caught my eye. Check out why I believe his book is perhaps one of the best investments you can make this year. Take a look in the archives to get more practical tips you can use to make a difference - right now. You too!
BRASS TACK THINKING | THURSDAY, JUNE 2, 2011
[Marketing] The Most Undervalued (Or Overlooked) Part of Your Social Strategy
The good news is that many of them understand the potential for social to have many integration points throughout their organizations, and are starting to consider more than just marketing or PR as applications for what the entire breadth of social – from listening to engagement to measurement – can do for their business. Companies are starting to spend a lot of time, energy, and thought on developing comprehensive social media strategies. All of that is incredibly valuable, and critical. It’s internal social media education. Awareness Without Participation.
DIVA MARKETING BLOG | WEDNESDAY, FEBRUARY 16, 2011
[Marketing] How Do You Build B2B Relationships Using Social Media?
Especially in social media marketing, or as some people refer to this brave new digital word as, new media. Marketers are still learning how to talk to people without the benefit of their brand veils. . Andy Sernovitz, author Word of Mouth Marketing Blog: Damm I Wish I Thought of That @andysernovitz. The miracle is this: the more we share the more we have. Leonard Nimoy. One Tip Crowd Sourced Question. No one holds all the answers. When you think of it how could she? The tools like Twitter, Facebook, and geo location services such as Foursquare are nano seconds old.
WAXING UNLYRICAL | THURSDAY, FEBRUARY 16, 2012
[Marketing] Two Twitter Accounts: An Update
Sanjiva Persad is a London-based social media marketer and copywriter who specialises in helping small businesses build their brand online. I wrote a blog post last year about my decision to keep two Twitter accounts. waxed (Un!)lyrical lyrical about my thought process in maintaining two accounts, and how the sacrifices in terms of time and effort were worth it. Then I changed my mind. also couldn’t get past a certain question: “ If I was questioning sharing something from an account with my name on it, do I really want or need to be sharing it? crafted a final goodbye tweet.
SOCIAL CUSTOMER | FRIDAY, NOVEMBER 11, 2011
[Marketing] This Week's Social Business Jam
In the same thread as Doc's thinking above, Charles Oppenheimer, the CEO of Prizzm (and a great, great dude who is working on "Reverse CRM" which dovetails nicely with ProjectVRM ), noted that "through the history of markets, which I suppose is a lot briefer than human history, markets were the place to be social on a daily basis, and defined our interactions with the community. The key issues explored were: Mobile And Social. Business Process Meets Social. Identity Management for Social. Information Management. Seamless Integration of Social.
GAURAVONOMICS | SUNDAY, MARCH 13, 2011
[Marketing] Tweeterati #2: The Love-Hate Relationship Between Celebrities and Fans on Twitter
If you liked this post, you might also like: Tweeterati: My New Mail Today Weekly Column on Twitter and Popular Culture Mail Today Story on How Indian Celebrities Are Using Twitter Mail Today Story on Indian Celebrities Using Twitter Hindu Story on Citizen Activism and Online Petitions Hindu Story on Web-based Email Losing Out to Social Networks and Mobile Applications Marketers as Movement-Makers. In my first Tweeterati column in Mail Today, I asked: what does Charlie Sheen ’s rise to Twitter stardom tell us about Twitter and about ourselves?
BLUE FOCUS MARKETING | TUESDAY, JULY 29, 2014
[Marketing] @HBRItalia – How the Social Executive Seizes Opportunity #HBR #SocBiz #SocialBusiness
As part of our involvement in the seventh annual Social Business Forum (@ SocialBizForum ) in Milan, Blue Focus Marketing, President Mark Burgess (@mnburgess) and I were invited to contribute articles to a special attachment in the June, 2014 issue of the Harvard Business Review Italia ( @HBRItalia ). It’s an important element of social business: it’s about bringing a human face to the market. Edelman (@ davidedelman ), Partner and Global Co-Leader of Digital Marketing Strategy at McKinsey & Co., They’re watching our moves. How do we communicate? How do we write?
PUSHING SOCIAL | TUESDAY, JULY 29, 2014
[Marketing] The Cure for Blogging Procrastination
As a content marketer, I understand the need to constantly publish useful stuff that readers adore but it isn’t easy. Marketing isn’t an option and it has to get done. Feeling guilty? Did you fail to publish a post last week? Are you beating yourself up because that ebook, podcast, or product didn’t get launched? understand how you feel. Plus, publishing content probably isn’t your only job. I get it. This isn’t simple or convenient. However, my friend, you need to suck it up. It’s your business and vision on the line and we have to make it happen. Create a Public Deadline.
SOCIALFISH | FRIDAY, JULY 20, 2012
[Marketing] Mergers and Acquisitions
Because the market pressures of the nonprofit sector are notoriously bizarre, and because traditional market dynamics like economies of scale and market share just don’t apply in any particularly consistent, rational way, we don’t know if the result will be a dramatic and sustained increase in mergers. This post is by Jacob Smith, co-author of the The Nimble Nonprofit: An Unconventional Guide to Sustaining and Growing Your Nonprofit. The book is so awesome that I asked Jacob to post adapted excerpts from it here for you, every Friday for ten weeks. The number of U.S.
WEB METRICS GURU | SATURDAY, JANUARY 22, 2011
[Marketing] Mobile – Social 2011 and Web Journal Late December 2010 – Mid January 2011
Also noted a comment by about Mobile – Social (think Larry Page is taking over the helm at Google) is what 2011 is going to be all about and a post about Pepsi “exec being the top trend in 2011 – turns out Bonin Bough, who I have met several times in NYC (and who co-authored a book with Stephanie Agresta I contributed to - Perspectives on Social Media Marketing – I have a piece on pages 227-228 on how Social Media Measurement is different than Traditional Marketing) is going to be speaking at the On The Top Conference that I’m at in Davos next month.
VIPER CHILL | MONDAY, JANUARY 24, 2011
[Marketing] $1M Case Study: The Harsh Reality, and New Direction
guess that’s just an image I’m going to have to live with from my fellow marketers. I’ll run the blog in a similar fashion as ViperChill, posting about once per week but only including high-quality, detailed articles. I feel bad that I haven’t updated you all on my million dollar case study. For those of you who missed the project, I’m aiming to build an affiliate site which makes $30,000 per month, that could theoretically be sold for $1M. Though this goal is difficult enough, I also challenged myself to do it in just 12 months. No Exact-Match Love.
KIKOLANI | MONDAY, JANUARY 31, 2011
[Marketing] What Are Post Tags & Why You Should Be Using Them
Marketing Takeaway. This is a guest post by Ana Hoffman of Traffic Generation Cafe. I can’t believe it’s taking me so long to look into the topic of tags and how they can benefit our blogs. To be quite honest, I’ve been clueless on whether to use them or not to begin with or how to use them properly. Judging by the guest posts submissions I get and the tagging used in those posts, looks like I am not alone. So, the questions of this post: what are tags? what benefit they bring? how to use them the right way. Are they the same as keywords ? Yes and no. Wrong! Blogging
SMALL BUSINESS MAVERICKS | FRIDAY, OCTOBER 26, 2012
[Marketing] Time To Prepare For AuthorRank
Every now and then Google changes the game so much that search engine marketers have to figure out how to play by the new rules. It’s a search engine marketing management tool. But this time, they’ve changed the rules so much that it’s taken us a lot longer to figure out the new game plan. But I think I’ve got it figured out. Going forward, you have to work on your author reputation. It’s called AuthorRank. That’s not to say that old considerations such as PageRank and link portfolios are dead and gone. Let me explain. ” What then?
SMALL BUSINESS MAVERICKS | MONDAY, APRIL 23, 2012
[Marketing] Are You Leaving The Blog Scene For Facebook? Don’t!
It’s main aim is to support your main business pages, and to support your social media marketing. Along the way, it will also help with your search marketing campaigns. I really feel like shouting the DON’T in that headline. Anyhow, I have it out of my system now. Current research is showing that corporate blogging is on the wane with businesses preferring the short sharp and punchy content they can throw at both Facebook and Twitter. They are fine, for the first ten minutes anyway, then they are lost in the thousand and one other posts that appearing.
SMALL BUSINESS MAVERICKS | FRIDAY, AUGUST 2, 2013
[Marketing] Coming Soon: Embeddable Facebook Posts
How can marketers improve their ability to reach their target audiences through embedded Facebook posts? This looks like a good opportunity for social media marketers. I’m certainly excited about it. How many times have you sat down to write and thought, “Geez, I’d love to embed that Facebook post here so I could show my readers just what I’m talking about.” ” Instead, you had to screenshot the post and just give them an image, which is good but not quite the same thing. Mashable wrote about this yesterday. Mashable is one of them.
SMALL BUSINESS MAVERICKS | TUESDAY, MAY 7, 2013
[Marketing] One More Reason To Use LinkedIn
It started out small and grew steadily, gaining a huge following in the business-to-business market. Successful Internet marketers know the value of a good graphic – an image, a video, an icon, whatever. LinkedIn has come a long way. It’s also very popular for job seekers to post their resumes. In fact, LinkedIn has been seen largely as an online resume database. There are plenty of reasons for using LinkedIn for social media: You can be introduced to potential prospects by your business acquaintances. People you have done business with can endorse you.
SMALL BUSINESS MAVERICKS | SATURDAY, JULY 14, 2012
[Marketing] Relationship-Building Through Social Media
More and more, businesses are using social media for more than just marketing. It’s not just a marketing tool. It’s quickly becoming a way of life for online businesses. But is that good or bad? Personally, I think it’s good. While branding and reputation management are certainly important, maintaining strong relationships with your customers, partners, and suppliers is equally important. And social media can help you with that too. This is a use for social media that I want to encourage. It can be done by manufacturers as well as service businesses.
ARI HERZOG | MONDAY, NOVEMBER 21, 2011
[Marketing] On Moving On
Kirsten Wright quit her sole proprietorship and joined Social 5150 as its social marketing director. What is my experience and skill set worth on the open market? want to use my 12 years of experience in integrated communications to help an organization with social media marketing, community and media relations, writing and editing, and policy development. Taught workshops and classes on web marketing at North Shore Community College, the Advanced Learning Institute, Salem State University, and other locations to business owners, government managers, and job seekers.
SPIN SUCKS | MONDAY, DECEMBER 6, 2010
[Marketing] Why Groupon Should Have Taken the Google Deal
Now don’t get me wrong, I’m a huge tech company fan, and an even bigger fan of the power and transparency of social marketing. Besides, they’ve already made the only social media movie they are going make. I don’t think they’ll see this kind of offer again, even in the public markets. He founded Rowdy.com , a social network and media company for sports fans, and is now VP of marketing for a renewable energy company in Charlottesville, Va. Six billion dollars is a LOT of cash for a digital business, no matter how mature. Remember Pets.com?
PUSHING SOCIAL | THURSDAY, MAY 9, 2013
[Marketing] Why Successful Bloggers Care About Sugar and Spice Content
You can brainstorm Sugar Content topics by identifying the core questions that dominate your market and captures your reader’s attention. “What type of posts should I write?” ” The answer to this question is the difference between a forgotten blog or quick and sustained success. Since this is the 2nd most asked question I get ( here’s the first ) I’ll give you a quick glimpse at a strategy that works every time. Sugar and Spice Content. break blog posts into two types: Sugar Content and Spice Content. It has staying power. Getting the Recipe Right.
SMALL BUSINESS MAVERICKS | THURSDAY, FEBRUARY 10, 2011
[Marketing] 5 Immediate Ways To Improve Your SEO
Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., d/b/a/ Small Business Mavericks, Minneapolis, Minnesota Website Design, Development & Promotion Services About Us What’s a Maverick? Well, there are several things you can do right now to improve your SEO. In just a couple of weeks, you can improve your SEO tremendously. Here are the top 5 ways to improve your SEO right now. Get Verified – All of the search engines have a process for verifying a website.
WRITTENT BLOG | THURSDAY, JANUARY 9, 2014
[Marketing] How to Format the Perfect Blog Post: 10 Killer Tips
When it comes to content marketing, appearances are everything. Occasional bolded sentences have a place in the perfect blog post, and can improve the stickiness of your content marketing. 4. Marketing Experiments found in a study that pictures of actual employees have a 95% higher conversion rate than stock photos. For content marketers in technical industries or covering data-heavy topics, graphs can be a crucial tool. What are your favorite tools and techniques for breaking up longer pieces of content marketing? Use Subheaders. Keep Your Posts Narrow.
IDACONCPTS | TUESDAY, APRIL 19, 2011
[Marketing] 4 Little Known Facts About Startups in the USA
Who really wants to compare deals on Facebook, Twitter, LinkedIn, MySpace, and the next hot spot for social marketing while they’re standing in an aisle? Are you dying to join the growing ranks of startup companies? If you are, you’re definitely not alone! Most startups are much more about hard work and dedication than instant riches and world-wide renown, but break-out companies have been able to prove that there’s always an exception to every rule. If you’re truly passionate about your vision for the future, you just might be the Twitter or Groupon of the future. Success Rate.
DIGIGEN | MONDAY, MAY 10, 2010
[Marketing] To Pirate or Not to Pirate. This is the answer.
This is the answer. To Pirate or Not to Pirate. This is the answer. By mattbamfordbowes on May 10, 2010 A really nice infographic here from geek.com. think potentially a couple of months old now, but still very thought provoking really. Perhaps pirating isn’t just about the cash, its about the experience as well… This is not an encouragement to Pirate from Digigen, merely just pointing out an interesting infographic about it. Dan on A New Focus on Social Business Strategy. Powered by WordPress and Hybrid
KIKOLANI | WEDNESDAY, DECEMBER 19, 2012
[Marketing] The History of Google Panda & Penguin, Abridged
Essentially, Panda was a direct response by Google to the weak content of spammers and fly-by-night marketers. made the fall of 2011 even more interesting for marketers thanks to the Flux series of upgrades. Keeping Google’s constant and ever-changing algorithm upgrades straight is no easy task even for the most capable SEO technicians and marketing gurus. This is a guest post by Matt Beswick. Every year, Google quietly releases hundreds of refinements to their search engine algorithms. Most of these updates are small, incremental changes that go largely unnoticed.
MYRLAND MARKETING | WEDNESDAY, SEPTEMBER 8, 2010
[Marketing] Did You Know You Can Hide Facebook Game Updates?
Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense SOCIAL MEDIA: ARE FACEBOOK GAMES DRIVING YOU CRAZY? The growth has been nothing short of phenomenal compared to other marketing tools we have seen come and go over the years. by Nancy Myrland on September 8, 2010 It is interesting how far Facebook has come since Mark Zuckerberg and co-founders Dustin Moskovitz , Chris Hughes and Eduardo Saverin launched Facebook from their Harvard dorm room in February, 2004. Digg this!
SPIN SUCKS | FRIDAY, MARCH 20, 2015
[Marketing] The Spin Sucks Inquisition: Bob Reed
” So, if you know of any B2B that have effectively integrated social and digital into their marketing—anywhere in the world—get in touch with him. By Gini Dietrich I remember exactly where I was when I met Bob Reed. It was dinner in Naples, Florida. Abbie Fink and I had also just met and the three of us were out for dinner before Counselors Academy officially began. We sat outside and had Italian. We discussed the PR industry, our ambitions, our goals, and our challenges. Because Bob is in the suburbs of Chicago, we immediately had one more thing in common and we hit it off.
TWIST IMAGE | FRIDAY, OCTOBER 19, 2012
[Marketing] The Homogeny Of Social Media
Media pundits (like me) throw out terms like " transmedia ," "brand narrative," "marketing ecosystem." Brands are questioning the value of marketing on Facebook. If marketing on Facebook isn't working for you, maybe you're not doing enough to make it work? facebook marketing. marketing ecosystem. What happened to the idea that social media would be a different kind of media? As I sat in the airport lounge at SFO, I attempted not to watch the U.S. Presidential coverage on CNN. Two contenders. this is only a spectator sport for me).
GEOFF LIVINGSTON | THURSDAY, APRIL 7, 2011
[Marketing] Those Other Social Networks
Video skills are not easy to come by, but this medium is becoming more essential in the larger marketing mix, and there is no better place to practice than the industry’s largest video social network. Image from the Outsiders. With an over-focus on Facebook and Twitter during the past few years, organizations may be doing themselves a disservice by failing to cultivate communities in other networks. These networks have their own strengths and weaknesses, and because of their sizable communities are significant in their own right. Think again. More than 1.2 Small potatoes, right?
FIREBELLY | MONDAY, JANUARY 10, 2011
[Marketing] Monday’s 5 Social Media Must-Reads
Social Media Marketing: Facebook + Twitter Aren’t Enough. By Rand Fishkin The growth of these twin networks has brought new discipline to the practice of traffic generation, branding and customer engagement on the web: social media marketing. By Kevin Troy Darling As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Below are 5 social media must-reads from last week that we wouldn’t want you to miss. What Happens After the Facebook Like? 20 Tips To Engage Your Audience After the Like.
SOCIALNOMICS | MONDAY, MAY 21, 2012
[Marketing] Chatting up Social Media Metrics with Leslie Poston, the author of the new Social Media Metrics for Dummies
I have to tell you that one of my best of parts of my job as head of marketing and sales for Awareness, Inc. is that I can reconnect with old friends and learn about the great things they do in social marketing. Leslie says that the book contains both strategic overview to social media metrics and technical how-tos that are accessible even to those marketers who traditionally shy away from number crunching. What is the most valuable social media measurement a marketer can focus on? Which social media monitoring and metrics tools do the best job of helping marketers?
IMAGINE YOUR REALITY | THURSDAY, AUGUST 1, 2013
[Marketing] Do you own a business or do you own a job?
You need the cornerstones in place – the right product or service, the right finances and financial controls, the right customer service processes, marketing plans which in present times must include social media in today’s world , and the right attitude. Harvard University know the importance of planning for the future in business and they also know the importance of marketing being crucial to organic growth of any business. Note: This is a guest post by Julie Rose. There are a number of things that you need to get right if you are to be in business. Time management.
IMAGINE YOUR REALITY | TUESDAY, JUNE 8, 2010
[Marketing] Are you educating yourself?
Some books are on finances or marketing, or social media, while other books are on meditation and internal work, another value I’ll write about late. I’m feeding my head and I’m feeding it with a lot of different material. The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? This is true for life and for business as well. Why 5 to 6 books? What about you?
IMAGINE YOUR REALITY | MONDAY, OCTOBER 11, 2010
[Marketing] The value of context in defining your business
If there is no context for your business it’s impossible to define your marketing strategy or how you will get in front of your clientele. The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? What they have is a hobby. By having such a diagram you can understand the context of your business and how that context defines and shapes what you will do with your business.
FRESHNETWORKS | FRIDAY, MAY 29, 2009
[Marketing] 3. Growth of a healthy online community
Tags: Holly Seddon Online communities Promoting Community Management Blog Business Chat room co-creation community community management community manager customer communities freshminds FreshNetworks Health innovation On the Web Online and offline online communities online market research social media Social network social networking Tara Hunt The Whuffie Factor: The 5 Keys for Maxing Social Capita Twitter United States Virtual community Web web2.0
DIGIGEN | FRIDAY, APRIL 1, 2011
[Marketing] The Acceleration of The Technology Incubator Fund
What this does represent is a massive opportunity at cracking the African market, which many companies have struggled with. As a country where mobile is more dominant than broadband, we could end up seeing huge tech leaps in these areas which could affect other more developed markets… wouldn’t that be a great thing?! In the last week, I have read about three really interesting technology incubator funds. These funds are set-up to specifically identify, test, review, and propose ways that brands can be using technology in the future. and Location Based Services.
SOCIALNOMICS | WEDNESDAY, MARCH 12, 2014
[Marketing] Insta-Brands: Instagram for Brands
Visual marketing is an invaluable tool for companies and there has been a recent surge of activity in this area, with brands making the most of image-based content strategies. This focus on marketing a brand’s personality, rather than its products, has led to a more indirect and creative approach from companies, which is perfectly suited to the Instagram platform. With 150 million active users contributing a staggering 1.2 billion Likes per day, Instagram is a social media tool that brands simply cannot afford to shun. great example of this comes from Burberry. Account. 3,634,131.
ENGAGING BRAND | MONDAY, MARCH 25, 2013
[Marketing] What is Profit?
To become more profitable.delivery more than you promise to your people, your customers, your market". You can only deliver promises made to your market by delivering on your promises to your team. When I qualified as a Chartered Accountant, my Dad told me. Never forget that the definition of profit is an outcome of leadership, not a goal in itself. To understand profitability you need to understand that profit is the difference between promises delivered and promises made. Business at it's heart is simply about humanity. Related articles. What is the customer experience.
CONVINCE & CONVERT | WEDNESDAY, DECEMBER 10, 2014
[Marketing] Social Media ROI’s Missing Ingredient
Market research insights and reduced customer churn/increased lifetime value are two potentially massive social media benefits that are under-discussed and rarely modeled accurately. This video is f rom Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. (watch video to see my son artistically photo bomb me). Are you putting all of your emphasis in social media measurement on exactly the wrong thing? I did a webinar recently with my friends from Expion about cross channel social media analytics. Now You Know Your Costs.
JACOB MORGAN | WEDNESDAY, AUGUST 8, 2012
[Marketing] A Guide to Enterprise Collaboration Costs
Internal marketing and promotion. This can be a pretty broad bucket but includes everything that would fall under marketing and promotion, for example lets say you wanted to print out a thousand t-shirts to give your employees or in the case of Yum! However, I can at least try to help further the discussion that your team should be having by taking a look at some of the items and variables that you should consider. It’s easy to get carried away and right a massive article on this but I wanted to try to keep things as simple as possible. Technology costs. Integration costs.
ENGAGE | FRIDAY, JUNE 13, 2014
[Marketing] Step into the Light: Why You Must Be Measuring Your Content’s Performance
If you are a marketer who is responsible for delivering on business objectives (yes, I’m talking to you) the game has changed. Gone are the days of “we don’t know which half of our marketing/advertising is working.” It’s not just a possibility to understand what’s working: It’s a reality. Measure the results of what you’re putting into the market, and you will be able to improve on those results. I recently attended a roundtable discussion for in-house agency creatives who work with internal stakeholders on content creation. Common sense tip: Help your creatives help you.
LOUIS GRAY | MONDAY, NOVEMBER 22, 2010
[Marketing] my6sense Adds Posting, Smart Widgets to Android App
Today, the company, where I am VP of Marketing , issued the latest update for the fast-growing Android platform - bringing native posting to the aforementioned networks within the app, and a helpful widget that brings your top news to you on your Android device. Version 1.4 of the application, available free on the Android Market, has a "Post" button in the top right of all streams. Disclosure: I am VP of Marketing at my6sense. No sooner did we support these networks than did calls come for native replies, retweets, direct messages, likes and comments for each network.
SOSHABLE | WEDNESDAY, AUGUST 29, 2012
[Marketing] Blogging For Business eBook
If you’re involved with the marketing aspect of your web presence, then you’ve probably heard of blogging for business. Simply put, a well executed blog can be the hub of all your internet marketing efforts. This eBook is a step-by-step guide to understanding and mastering the use of blogging for marketing purposes, giving you an affordable and easy method of increasing website traffic and lead conversion. Does your business have one? If not, you’re missing out on one of the most powerful and reliable methods of lead generation and SEO bolstering available.
SOSHABLE | SUNDAY, JUNE 3, 2012
[Marketing] The Social Spectrum. FTFY.
Marketing on RenRen is tough even if you can read the language: For the businesses outside of the 1%, the social media marketing world gets a whole lot less complicated. Sale Of Buddy Media Would Be Boost For Social Media Marketing – Forbes (forbes.com). Before going into why it needs fixed (FTFY=”Fixed That For You”), it’s important to note that Buddy Media , the company that produced this graphic, is definitely my favorite of the enterprise level social solutions. With that said, this graphic is a scare tactic. Related articles. zdnet.com).
SPIN SUCKS | FRIDAY, SEPTEMBER 28, 2012
[Marketing] #FollowFriday: Kate Finley
know this isn’t the typical PR or marketing blog, but (as a hiring manager and blogger), I’m really impressed with her commitment to herself and to her blog. I met Kate Finley at a PRSA event a couple of weeks ago. Speaking of her blog, 30 days ago, she undertook a challenge to live by a Paleo diet for 30 days. You can see the results here , but a sneak peak is she lost 10 pounds and two dress sizes. firmly believe part of the reason she was able to do this is she blogged about it. She made it visible, she tracked results, and she allowed readers to hold her accountable.
ONLINE COMMUNITY STRATEGIST | WEDNESDAY, OCTOBER 7, 2009
[Marketing] Take this community manager survey and you could win a copy of my book
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Take this community manager survey and you could win a copy of my book October 8, 2009 in Community management | Tags: community manager jobs , eharmony , lands end , online commu , online communities , survey It is no secret how much I value the role of community manager. I am pleased to see so many newly created community manager positions each week and I often share links to some of the more interesting job openings on Twitter.
SOCIALFISH | TUESDAY, JANUARY 13, 2015
[Marketing] Essential Nonprofit Software of 2014
Holding over 80 percent of the market share, Quickbooks is the undisputed leader in accounting software. As we watch some of our wildest sci-fi fantasies become reality , the potential of technology seems limitless. From fax machines, to email, to smartwatches, technology has transformed the way the world does business. But with the wealth of business tools and technology available, creating a consideration set for your business can seem like a monumental project. This is especially true for nonprofit organizations with limited financial resources and the need to please stakeholders.
CONVINCE & CONVERT | THURSDAY, MARCH 5, 2015
[Marketing] How to Build Creativity and Self-Expression with Your Community
My co-author of The Power of Visual Storytelling , Ekaterina Walter, wisely said, “Don’t just create marketing campaigns, build tribes! According to Ian Stewart, VP of global marketing at Converse, it won’t. What do your shoes say about you? If those shoes happen to be Chuck Taylor All Stars, chances are they tell quite a story. In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. Image via Converse. hannah (@ughjinxx) March 2, 2015.
ARI HERZOG | FRIDAY, SEPTEMBER 3, 2010
[Marketing] Who are the Best Social Media Researchers?
To extract and edit: I have had to listen to traditional marketing lecturers, all year telling my peers and me, about amazing marketing tools and rules, SWOT, Porters, 7 P’s blah blah blah. I’ve tried to be social media’s voice in the classroom, only to be shot down in grading. even failed a marketing exam because I was quoting great thinkers from TED.com and also the likes of Gary Vaynerchuk too, rather than expected ‘Porter, 1985? I share with you a question asked by Peter, studying for a Master in Business Studies at the University of Ulster in Belfast, Ireland.
PROBLOGGER | THURSDAY, NOVEMBER 27, 2014
[Marketing] How to Calculate the Value of Your Blog
For most businesses, blogs are marketing tools. And while most take the time to measure their ROI from other marketing avenues, I’m surprised by how many don’t truly understand how their blog is (or is not) benefiting their bottom line. Many businesses reuse blog content in other ways, such as eBooks, marketing materials, social media updates, and newsletters. It’s worth calculating the cost and value of these other uses to get a more complete picture of how your blog fits into your marketing success. This is a guest contribution from Tom Fanelli. Sound good?
DIRECT MARKETING OBSERVATIONS | WEDNESDAY, MAY 26, 2010
[Marketing] 10 social media sites, blogs and links you might have missed
When I participated in this innovative Twitter project by Toby Bloomberg is an incredibly smart marketer out of Atlanta, I had no idea she would make it into an ebook, but it’s a great read and was a great idea! Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy. came across Tlists when I showed up on one of it’s lists of “The most listed Tweeters on 921 lists about Social Media. Find the best tweeters on any topic. What are the top brands on Facebook? Fan Page List has all the data. websites you need to stop building.
PROACTIVE REPORT | SATURDAY, NOVEMBER 7, 2009
[Marketing] PR Students Need to Learn Social Media Business Strategies
Nowhere has this change created a greater shift than in fields such as marketing and public relations, which traditionally have been viewed as nontechnical but are now demanding a technological competency that is astounding.. Although most teens and young adults are very social media savvy, it’s all for personal use. They have no experience of using social media to achieve business goals. For PR students social media is one of those skills. “Over the past decade, there has been a sea change in the marketplace demands for graduates. “ Why is all this important?
DIVA MARKETING BLOG | SUNDAY, SEPTEMBER 20, 2009
[Marketing] "Will Social Media Change Our Behavior?"
It's an innovative program and I would love to see the Connect model adopted with a focus on social media marketing. Will PR and marketing professionals, who traditionally don't daily interact with customers, approach their day-to-day jobs any differently if their job descriptions include active participation in social media conversations? That was the question asked yesterday by one of the professors who attended UGA's (that's the University of GA for anyone not living in the South or not into college football!) social media conference - Connect. the UGAConnect 2009 blog.
SIMON MAINWARING | MONDAY, APRIL 25, 2011
[Marketing] Patagonia: How a brand remakes an industry and our world (Part 2)
But that’s just the start, because when you bring visibility over the manufacturing process like that, and you reveal all these hot spots, and gather companies together who are dedicated to fixing them, that’s going to get the attention of equity markets, for example. SM: Which is incredibly important to consumers as well, not just equity markets. SM: Hi I’m Simon Mainwaring, and I’m here at the Flagship store of Patagonia HQ in Ventura, California. SM: So is this just for Patagonia or the outdoor apparel industry as a whole? Did you find there was an upside to that? RR: Yes.
TWIST IMAGE | TUESDAY, JUNE 18, 2013
[Marketing] The One Key To Successful Content
Still, the answer that both Seth and I laid out to the audience last night is something that most content marketers don''t understand. Most marketers who are creating content are worried about things like the type of content they''re writing (text, images, audio, video)? content marketing. What do you think makes someone''s content relevant? Last night in New York City, the kind people at Google hosted a book launch for CTRL ALT Delete. Instead of making it the standard fare, I opted to invite Seth Godin to join me on stage to discuss some of the core concepts of the book.
FIREBELLY | FRIDAY, SEPTEMBER 17, 2010
[Marketing] Greenpeace's Unfriend Coal Campaign Calls Facebook A "So Coal" Network
Digitalia | Indianapolis Social Media Marketing « Branding Outside The Box | Main September 17, 2010 Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Greenpeace rolled out the Unfriend Coal Campaign after Facebook chose coal to power its data center in Oregon. Chad Richards is Social Marketing Manager at Firebelly Marketing, a social media marketing agency. The environmental organization is not happy with this dirty energy production method and would like Facebook to use clean, renewable sources of electricity.
KIKOLANI | FRIDAY, OCTOBER 28, 2011
[Marketing] Fetching Friday – Resources Mashup & Blog World Preview
In this post, the author talks about how to find a topic that’s profitable and targeting niches where you can offer a catalog of affiliate marketing products. 17 Twitter Marketing Tips From the Pros – How to improve your Twitter marketing: follow these hot Twitter tips from the pros to get the most our of your Twitter networking. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Writing. Business / Career. Stuck?
FIREBELLY | TUESDAY, AUGUST 16, 2011
[Marketing] Break It Down, Twitter
The other day I was discussing with a friend how to organically increase Twitter followers (She has photography business and has just started using Twitter for marketing). recommended Twtrland to my friend, and she’s finding great success with it in her quest to follow the most relevant people to her marketing endeavors. We discussed Tweeting more information-related content, but I also told her the key is to get retweeted by major Twitter players. You all know, that ripple effect thing. And I found her digital fairy godmother — Twtrland. See my breakdown below.).
SPIN SUCKS | THURSDAY, SEPTEMBER 29, 2011
[Marketing] Your Employee Is an Online Celebrity. Now What?
As PR and marketing professionals, I imagine most of you (if not all) would agree an employee’s personal brand can affect a company’s bottom line. Today’s post is written by Thom Holland. In a recent meeting with my staff, our CMO presented an interesting question: How involved should companies be with the development of their employee’s personal brands? As you can imagine, the question sparked a rather interesting conversation. My personal brand. However, just to add some support to our conversation, allow me to suggest some proof. Where do we draw the line? Regulation. Now What?
PROACTIVE REPORT | FRIDAY, MARCH 18, 2011
[Marketing] Interesting Content Sparks Conversations
Seth Godin has had smart things to say about internet marketing for many years. Back in January he spoke to John Jantsch of Duct Tape Marketing and they spoke about why some brands don’t get any comments or conversation. “If people aren’t talking about you, there’s a reason. You’re boring, said Seth. Here is an example of interesting content and it has been viewed by almost 10 million people and generated 4,400 comments on YouTube. And this ‘fantasy’ world is closer than you think. Take look at this. Can a small business do this too? Absolutely.
DANNY WHATMOUGH | FRIDAY, OCTOBER 29, 2010
[Marketing] Does the PR industry need better leadership?
It’s why I decided to enter into the PR industry in the first place instead of some of the other digital marketing disciplines out there. Tweet. I was interested to see this week a live debate by the two candidates for the CIPR presidency. The debate was being trailed by Philip Sheldrake on Twitter and he was also asking for possible questions for the two. The responses were mixed. She did however acknowledge the importance of training, which is another positive sign. Do we need more than the grassroots? And perhaps this is partly why I’m less interested in membership itself. Tweet.
MICRO PERSUASION | FRIDAY, JULY 2, 2010
[Marketing] Video: PBS Mediashift Interview - The Steve Rubel Stream
Steve comments more in this Marketing Edge podcast [link] all the best Jul 08, 2009 google said. ???? ?? ????? ?? ????? ????? ????? ????? ???? ????? ????? ???? ?????? ?????? ????? ???????? ???? ?????? He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? We met at B Restaurant near Moscone Center and I interviewed him with my Flip camera. Cool, thanks. Sometimes I never know how you will all feel about these.
SPIN SUCKS | MONDAY, NOVEMBER 8, 2010
[Marketing] Good to Great: How You Can Become a Level 5 Employee
Granted, Arment Dietrich is a digital marketing firm so we look for people who can already use web and mobile technologies. I first blogged about this for Becky Johns on her “Required Reading from PRWeek blog. So if you read it over there, move along. There is nothing new to see. Unless you feel like visiting the comments, which are always interesting and don’t always have anything to do with the post. I can’t help it. My friends are crazy. She challenged readers to think about how you can become a level 5 employee, even if you’re not at the top of your game yet.
WEB METRICS GURU | WEDNESDAY, FEBRUARY 2, 2011
[Marketing] Metrics that Matter vs. those which Don’t and Web Journal Mid January – Feb 1, 2011
Why Influencer Marketing Needs to Go Beyond Follower Counts. Why Influencer Marketing Is a Dangerous Fad (mashable.com). I read K.D. Paine’s post on Sometimes, metrics that ignore relationships are worse than no metrics at all citing a weakness of having measurements program that only crunches numbers while failing to look at the people and the relationships behind the numbers, it reminded me of lazy thinking (a.k.a. recent M.I.T. Related articles. Social Media Metrics Influeners – mPACT Analysis (webmetricsguru.com).
SOCIALFISH | TUESDAY, FEBRUARY 1, 2011
[Marketing] Link Love Monthly: Best of January 2011
The Social Media Marketer’s SEO Checklist – SEOmoz. I can’t find you: Search Engine Optimization Basics for Associations (Part 1) – Ray Van Hilst. 10 Digital Marketing Industry Pet Peeves – Going Social Now. things every marketing technologist should know – Scott Brinker. 3 Key Roles to Make Your Social Team Scalable – Jay Baer. Here’s a monthly selection of links to some of the most interesting posts that we’ve read and shared over the last 30 days. Toolbox. Twitter for Mac – Twitter blog. – Jesse Stay. How PR 2.0
DIVA MARKETING BLOG | TUESDAY, NOVEMBER 24, 2009
[Marketing] Social Media Spins Into Specialization
Note : 451 Marketing created a list of over 50 Top Social Media Strategists To Watch in 2010. Recently I was explaining social media to a friend and I had an ah ha moment. This business feels as specialized as well. healthcare. Consider. Consultants. Social Media Consultant - Generalist Social Media Consultant - Specializing in Verticals e.g,, healthcare, real estate, nonprofit, etc. Social Media Services Add On - The Agencies: PR, Advertising, Consulting Social Media Enterprise Structure - Focus on Internal Business Structure; Enterprise 2.0 I'm included.
VIPER CHILL | TUESDAY, MAY 29, 2012
[Marketing] Unmasking the Biggest Tyrant in Blogging
It’s an advanced marketing technique many entrepreneurs will be familiar with called “turtling” where you block out the world and hope it all just goes away for a while. Occupation: Blogger, online marketer, aspiring video game addict. Note from Glen : This is the first post in ViperChill history that isn’t written by me. That’s all I need to say for now… In the early 90′s my recently divorced mother started dating a man with a horrible son who wore sweater vests and would trash the kitchen in his sleep. But something strange happened.
BILL HARTZER | THURSDAY, DECEMBER 6, 2012
[Marketing] Microsoft Launches So.Cl Social Media Network
Combine the above with the ability to link those pictures to a website, and you have a marketers dream come true. One of the key ingredients about this site that would be of great interest to internet marketers is that the pictures on each post can be linked directly to another website instead of another page on So.Cl. This is one of the most attractive features of this social network that makes it perfect for internet marketing. So.Cl has great potential for being an incredible marketing tool for businesses both large and small. Social Media Social Networking
CONVINCE & CONVERT | TUESDAY, SEPTEMBER 21, 2010
[Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally). Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me. In fact, I prefer their interface to Objective Marketer. Smart. implement bit.ly Nifty.
GAPINGVOID.COM | MONDAY, AUGUST 22, 2011
[Marketing] “Reclaim Blogging”: Why I’m giving up Twitter and Facebook
gave a very short talk on marketing for film and tv in the digital age to a group of european students. Home Buy Art Here Stormhoek Winer(y) Hughs Book Daily Cartoon Email About Contact/Connect Home Hugh MacLeod Cartoons drawn on the back of business cards August 19, 2011 (3 days ago) “Reclaim Blogging : Why I’m giving up Twitter and Facebook. 153 Comments [Factoid: This is the first cartoon I ever put online, back in the day, 1999, two years before I registered the URL, gapingvoid.com. What an amazing journey its been since then.] Because Facebook and Twitter are too easy.
FEVER BEE | THURSDAY, MARCH 22, 2012
[Marketing] Why You Shouldn't Launch A Community
You can use Google, press release distribution websites, or the search function of marketing publication/trade websites. Here is a simple task, search for the phrase launches an online community. Within a few minutes you should see a number of organizations that have announced the launch of a community. The majority will look at little like this. With so much literature available on the internet about developing communities, there is no excuse for this. This community has fallen victim to big launch syndrome. What a waste. This is a mistake.
MINDJUMPERS | THURSDAY, JULY 15, 2010
[Marketing] Old Spice: Successful Social Media Campaign
Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved So what Old Spice is doing is to simply make short video answers in reply to all the comments on their Youtube channel.
KYLE LACY | WEDNESDAY, JUNE 8, 2011
[Marketing] Why is Social Media Stuck in the 1980s?
I was reading a post on Mashable about the 6 New & Innovative Social Media Campaigns to Learn From by Erica Swallow and realized that the world of marketing and communication is still lost. We have not moved past the world of likes, comments, and fans being used as success metrics. I’m concerned. We (the industry) are continuing to praise the success of social media as a growth in people… whether fans or likes. We are continuing to judge success with metrics from the 70s and 80s. How do you truly add value to social media campaigns? branding business
WAXING UNLYRICAL | TUESDAY, NOVEMBER 8, 2011
[Marketing] Apple: A Case Study in Why Brands Should Control Their Stories
The stock market hates surprises. The market is saying LinkedIn has a bigger upside than Apple. It is very rare that social media is used to propel or hurt brands in significant business-altering ways. There are certainly examples, such as the Toyota acceleration deaths , Nestlé palm oil , the Ford Fiesta movement , or the BP oil spill , where the subject takes on a life of its own for good (or, usually, bad). But these are few and far between; exceptions as opposed to the rule. But when these events occur, they show the power of social media when harnessed by the people. Apple.
LOUIS GRAY | THURSDAY, AUGUST 2, 2012
[Marketing] All Hands Meetings: Good, Bad and the Ugly
As those of us left behind muddled through, we gained a new Marketing VP in 2002 , and we survivors recounted the situation. After a few years of this nonsense, and a few Marketing VPs later, I previewed to the latest guy exactly how the quarter's All Hands meeting would go down, with specifics on the CEO's nuances, the sales guys' excuses, the engineers' begging for stock updates, and more. Whether at a startup or a Fortune 500 company, culture and communication with colleagues can have an incredible impact on morale and the bottom line. Our CEO, and the rest of us, were excited.
ENGAGING BRAND | MONDAY, MAY 14, 2012
[Marketing] What is creativity? Really.
Not line extensions but market extensions. Not looking at the core market but looking at the fringes of the marketplace, seeing what is happening through consumer demand and making it commercial. "We don't use machines because although they seem to help at first, they produce limitations in the long run". The words of Rosa Lladro in a recent interview in Monocle magazine. It struck me as such an important part of business and indeed of using social media. As humans we like structure and boundaries. Yet what makes brands stand out from the crowd is true creativity.
DIVA MARKETING BLOG | FRIDAY, FEBRUARY 12, 2010
[Marketing] Friday Fun: Top 10 Reasons Why Transparency In Social Media Is Over Rated
Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. John's transparency post ; Diva Marketing transparency post.) waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly. In the social media world things and people should be as they seem. However, as often as that is true it is not. Business issues add complexity and shades of gray to what and how information, and often conversations, are presented. Insights from over 30 people active in social media. rather like the idea of "translucent."
KIKOLANI | MONDAY, JANUARY 19, 2015
[Marketing] 12 Social Media Tools for Scheduling and Publishing Updates Compared
As a disclaimer, I am an affiliate for some of the above mentioned tools since I have used them for my own social media marketing campaigns or for clients and therefore highly recommend them. In the never ending search for tools to make social media management simpler, I decided to research several tools that help you update multiple social media networks in one place. In this post, I wanted to share my findings for others who are also in the process of choosing a social media publishing tool for their business. Social Media Tools Compared. AgoraPulse. Buffer. Everypost. HootSuite.
SMALL BUSINESS MAVERICKS | MONDAY, JANUARY 7, 2013
[Marketing] Where’s Your Google+ Page?
If you are a business just getting started with your online marketing efforts, add Google+ to your marketing plan. Buried near the bottom of this so-so article I discovered this brilliant sentence: I also noticed that Google is now featuring its Google+ pages for many companies in search results at the top of its organic listings. Why shouldn’t Google reward Google+ page owners with top rankings? After all, if you have the content and it’s relevant, then your Google+ page benefits the search engine. And it doesn’t matter how big or small your business is.
SMALL BUSINESS MAVERICKS | WEDNESDAY, MAY 4, 2011
[Marketing] 3 Timeless Copywriting Techniques
Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., d/b/a/ Small Business Mavericks, Minneapolis, Minnesota Website Design, Development & Promotion Services About Us What’s a Maverick? Google Goes Local With Local Search » 3 Timeless Copywriting Techniques Ever wonder how effective copywriters manage to get people to click their links and read their content? It’s really no mystery. Then, watch your site visitors drool over your words. They scan them. They are memorable.
STEPHEN P SMITH | WEDNESDAY, FEBRUARY 9, 2011
[Marketing] News on Remote Working and Freelancing Trends
Despite a fairly weak jobs market overall , freelancers should be optimistic. job market today consists of independent workers: consultants, freelancers, temps, and independent workers. I like to keep an eye on what they are talking about at Web-worker Daily, and these two posts have me feeling optimistic: Strong Growth in Demand for Online Freelancers, Data Shows. Online labor marketplaces oDesk and Elance have both released data showing strong growth in demand for freelance workers over the past year. oDesk has also published its latest monthly Online Employment Report.
GEOFF LIVINGSTON | WEDNESDAY, OCTOBER 27, 2010
[Marketing] Punk Social Media
“Anything that Chris Brogan doesn’t do is punk social marketing. Read that carefully, said Richard Laermer , author of Punk Marketing. On February 2006, the Sex Pistols — the four original members plus Sid Vicious — were inducted into the Rock and Roll Hall of Fame. Their response : “Next to the Sex Pistols, rock and roll and that hall of fame is a piss stain.. The height of disco was the mid 70s. One could say that Andy Gibb gave birth to Johnny Rotten. It’s a time for punk social media. You can see punk tones rising throughout the space. crowd. Think.
BILL HARTZER | MONDAY, AUGUST 16, 2010
[Marketing] When is the Best Time to Post a Blog Post?
Unless, of course, you have some sort of need to wait until the stock market closes or some other company financial reason. Related posts: Search Engine Optimization: Why a Blog is Important When talking to business owners about marketing their businesses on. I have been asked over and over again by many different people. And most likely you have probably been wondering. When is the best time to post a blog post? Is there a certain time of day and day of the week when it is ideal to post your article or blog post on your blog? Yes, there definitely is a better time than others.
CHARLENE LI | WEDNESDAY, OCTOBER 26, 2011
[Marketing] Complete a Survey on Enterprise Social Networking
Spread the word on this survey too — we want to have broad participation and also share our research findings with the broader market. I’m working on a new Altimeter report on how organizations are using enterprise social networking (ESN) solutions. The report is tentatively titled “Making The Case for Enterprise Social Networking” and looks at how technology platforms like Chatter, Jive, and Yammer are being used within organizations. Request: Please contribute to Altimeter’s Open Research by taking this survey. Why is this important? This is where we need your help.
ENGAGE | MONDAY, NOVEMBER 5, 2012
[Marketing] 5 Guiding Principles of a Website Launch
Our team will actively take part in existing social channels from a journalism perspective instead of a marketing perspective, acting as a trusted broker of content and ideas to the association community – and listening and sharing other great perspectives offered by other community members in meaningful ways. Amid the controlled chaos of a successful web launch are a handful of guiding principles that keep the vision on track, the content on point, and the project on time. We listened to our audience. We wanted a mobile-friendly experience out the gate. Image: stevendepolo ].
NOWSOURCING | WEDNESDAY, APRIL 28, 2010
[Marketing] How to Create a Facebook Fan Page
Many marketers I know tried to stay away from Facebook for business for quite a while. There was something overly familiar about connecting everyone you know from all walks of life – past meeting present, work meeting play – that made it sort of uncomfortable for many to bring their personal/business social graph into the marketing fold. Nowadays, many have simply accepted Facebook into their business persona…either that or maybe it was the Hitwise data crowning Facebook as the top site of the web. Maybe you already have but are looking to be better?
PROACTIVE REPORT | MONDAY, JUNE 2, 2014
[Marketing] How Google’s Panda 4.0 Affects PR
Here’s his take on this new Panda 4/0 update: “Google considers PR firms and other marketing companies, to be similar to its hated search engine optimization (SEO) firms because they all work to boost visibility for their clients through paid activities rather than through merit. This means that traditional PR and marketing practices fall into the SEO category, in Google’s view of the world.” Too busy to read the full article? Register here https://www1.gotomeeting.com/register/672636384. Why is this of interest to the PR profession? update. SEO update