VIPER CHILL | MONDAY, APRIL 19, 2010
[Marketing] How to Make Money With Blogs & Blogging
In terms of affiliate marketing, it’s usually much better to own the product at the top of a Clickbank category and having thousands of people promoting it for you, rather than being one of the thousands of people promoting a product for someone else. You don’t have to just build brand new websites that get traffic from search to make money through affiliate marketing, though. internet fax software) and I wanted to find other advertisers or strategies to get better positioned in that market. Home What the F ? Cloud Living Say "Hi!" Just something to think about.
ENGAGING BRAND | SUNDAY, JANUARY 5, 2014
[Marketing] Show 466 - Turning Strangers into Paying Fans of Your Work
The Engaging Brand podcast covering social marketing , business ideas and brand marketing tips has a new episode. What is the connection system nd how it helps you market on the web? The importance of your email list in marketing. How you can listen to The Engaging Brand. 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast. 2) You can subscribe to the show via iTunes or. 3) If you use a different podcatcher then you can subscribe using the following RSS Feed. We talk about.
SOCIALFISH | WEDNESDAY, APRIL 22, 2015
[Marketing] Association Social Media: Independent Electrical Contractors (IEC)
We have a lot going on in communications at any one time so my time is split between our trade publication, marketing, e-mail newsletters, and social media. In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media. Read lots more of them here.
PROACTIVE REPORT | MONDAY, MAY 20, 2013
[Marketing] Analytics: A Vital Digital PR Skill
A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. That’s quite a statement. Does it apply to PR pros too? As a rule, PR folk are not stats and metrics buffs. Few university communication courses emphasize the need for metrics. Some teach a statistics course, but not many teach online analytics. In the digital age, however, this is a vital part of the practice. You’re producing content – or you should be. Landing Page Report.
CONVERSTATIONS | SUNDAY, SEPTEMBER 12, 2010
[Marketing] Whistle Stops: 09/12/10
10 Content Marketing Ideas to Get Your Business Found at Inbound Marketing University - Stretch yourself into new territories to get new eyeballs. Whistle Stops are conversations, eye-openers, or tools representing the brain train discovered while traveling along the Conversphere. From business to education, life hacks to giving back, these are the posts and links that have in some way grabbed my attention! Elsewhere. The Fear of Social Media by Jay Ehret - Criticism may be the root of all Social Media fears. Jay offers a great response to that end (beginning?). Print it out.
NET-SAVVY EXECUTIVE | TUESDAY, SEPTEMBER 10, 2013
[Marketing] Mapping the Social Data Ecosystem
In addition to understanding the different business models in play, I''m also asking about current issues in the market. I''d like to know what''s working, and what''s not. I''d like to hear from you, too. Comment here or contact me privately, and let''s find out together what''s going on in this fast-evolving market. If you want to work with social media data, you first need some data. But "social media data" isn''t a single thing, and sourcing it involves decisions about what you need and where you get it. The project grew out of a whiteboard session with a client last year.
TWIST IMAGE | SUNDAY, MARCH 30, 2014
[Marketing] Why Every Brand Should Build An Audience
Rohrs heads up ExactTarget ''s Marketing Insights Team (which is now a part of Salesforce.com ). He''s a specialist on content marketing and social media (so, you know that we''re going to get along). Late last year, he published his first book, Audience - Marketing In the Age of Subscribers, Fans & Followers. content marketing. digital marketing. marketing blogger. marketing podcast. Episode #403 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. He also loves bacon. so what''s not to love?
LOUIS GRAY | MONDAY, MAY 9, 2011
[Marketing] Revisiting Android A Year Into My Smartphone OS Migration
While any post I make regarding Android runs the risk of being assigned the 'fanboy' label, it's worth reviewing what has changed in the market over the year since I left the Moscone Center with a new HTC Evo - an intriguing year that's seen major announcements by players in and out of the ecosystem, with consumers reaping the benefits of an innovation race, assuming the courtroom battles between Apple and many other players don't throw a monkey wrench into the whole thing. code named Eclair - with 2.2 Froyo having been demonstrated at the event and expected to arrive soon. release.
VIPER CHILL | WEDNESDAY, AUGUST 18, 2010
[Marketing] What You Don't Know About Blogging: A Masterclass on the Newsphere
Mashable was the much smaller fish in this market a few years ago, until they adapted what they covered, carved a strong niche for themselves, and focused on a specific audience to help them grow. The numbers don’t lie: We can even look at their social media followers to see a huge difference: Mashable Twitter : 2,052,946 TechCrunch Twitter : 1,417,305 Mashable Facebook : 254,691 TechCrunch Facebook : 79,716 The things that helped Mashable experience this growth and dominate their market can also be applied to your endeavours. Home What the F ? Cloud Living Say "Hi!" Thanks.
SPIN SUCKS | WEDNESDAY, AUGUST 5, 2015
[Marketing] Three Painful Realities for New PR Professionals
Related Stories PR Agencies: What the Visa Shakeup Could Mean for the Industry Move Over Marketing, Here Comes PR Freelancer vs. Communications Firm: Which is Better? By Lucas Miller. It’s still summer, but here in a few weeks, some random freshman at some random university will randomly declare through some random academic office that he or she is officially a “PR major.”. Heck, it beats physics or actuarial science—whatever that is. For most of us PR professionals, this is a point of pride. Millennials want to work with us. That’s awesome. This means our industry is growing, right?
TWITIP | SATURDAY, FEBRUARY 27, 2010
[Marketing] 9 Ways To Get The Most From Twitter
Thanks a lot March 4, 2010 pamela @owdirectory Thanks for nice tips… March 6, 2010 Kashmira @kash_mira Honestly, I have to market my company’s product on twitter thou it my idea but i dont know where and how to start from. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Paul Flint @fatmanslimming Casual Blogger and user of social networks. There are no set rules for how to use Twitter. Tweet, often and honestly. Follow Find people you like and follow them. Re-tweet.
PR AT SUNRISE | THURSDAY, MARCH 10, 2011
[Marketing] 5 Ways to Build a Successful, Profitable PR Agency
Such a proposition will always resonate with a slice of the market. Lou Hoffman is CEO of The Hoffman Agency, a communications consultancy that specializes in markets of complexity (technology, energy, financial services, etc.). Reaching $1 million in revenue represents a milestone for any PR agency or professional services firm. There’s something about this nice round number that says “we’ll still be standing after a strong gust of wind.”. enjoyed rewinding the tape and thinking through five variables that can play to this success. Here goes: 1. That comes at the next phase. 2.
JEFF KORHAN | WEDNESDAY, AUGUST 18, 2010
[Marketing] Locate Your Friends with Facebook Places - Jeff Korhan
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « A Social Media Friendly Small Business File Tagging System | Main | Thank You Small Business Readers » August 18, 2010 Locate Your Friends with Facebook Places The new Facebook Places location-tagging feature that is due to launch any day now is sure to reignite the privacy debate. And read on to learn what this means for your small business marketing. And read on to learn what this means for your small business marketing. The downside?
WAXING UNLYRICAL | WEDNESDAY, AUGUST 25, 2010
[Marketing] Five Productivity Tools for PR Pros
Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! You see, I’ve been there, done that. Image: rubyblossom. coming up.
SOCIAL MEDIA MARKETING | MONDAY, SEPTEMBER 19, 2011
[Marketing] Speakin' Like Them
First uttered some 2,000 years ago, it is a quote that today is even more important for marketers and communicators to keep in mind as we think about what we're trying to accomplish. "If you wish to persuade me, you my think my thoughts, feel my feelings and speak my words." - Cicero I've previously cited this quote by Cicero as one that demonstrates the timelessness and universality of human nature. The website blossomed, followed by a more recent foray into Facebook , and here we are today. And today there are a number of individuals and sites who like to play along. Here be t' link.
SOSHABLE | THURSDAY, JUNE 6, 2013
[Marketing] Suddenly Everyone’s an SEO Pilot with a Team of Experts at their Arms
There are always going to be those who are real experts offering real products or services with proven strategies and the ability to make changes to their techniques as the market and industries change. Sadly, the latter is starting to outnumber the former, particularly in the world of search marketing. The arena of search marketing is different. was an example of what I’m seeing more and more of today in the search marketing world. Market coverage. It happens in many industries, particularly ones where things get easier. Search is obscure.
JACOB MORGAN | THURSDAY, JULY 17, 2014
[Marketing] Which Brands Will Disappear in 2015 and Why?
Operations with withering market share. In 2008 had almost 20% of global smartphone market now below 1%. The folks over at 24/7 Wall St. put together an interesting list of predictions around companies that are going to disappear in 2015. Their major criteria used for evaluation were: Declining sales and losses; Disclosures by the parent of the brand that it might go out of business; Rising costs that are unlikely to be recouped through higher prices; Companies that are sold; Companies that go into bankruptcy; Companies that have lost the great majority of their customers. Zynga.
KYLE LACY | FRIDAY, MAY 20, 2011
[Marketing] TechPoint Bringing Facebook Executive and Spokeswoman to Speak at Innovation Summit in Indianapolis
INDIANAPOLIS (May 20, 2011) — TechPoint’s 2011 Innovation Summit will feature a keynote address by Facebook Spokeswoman and Director of Market Development Randi Zuckerberg – who is also Founder Mark Zuckerberg’s sister. 45 on Hollywood Reporter’s list of “Digital Power Players,” Zuckerberg is no beneficiary of arbitrary nepotism; she works on the marketing team at Facebook, where she manages partnerships related to media, news & current events, and non-profits. I love this kind of stuff! Just wanted to keep everyone informed. This should be an amazing event! ——-.
JACOB MORGAN | TUESDAY, SEPTEMBER 21, 2010
[Marketing] Is Privacy a Lost Cause?
The common thread that we hear about is that people want to own their information and control it. We don’t want advertisers to take our public information and use it as a way to market or advertise to us. Instead this information is used to put you into a “bucket with other people like you so that you can receive more targeted marketing. No doubt privacy has been quite a controversial and popular topic as of late, especially when it comes to Facebook. Again, these large sites had NO IDEA these programs were installed collecting customer information.
CONVERSTATIONS | MONDAY, AUGUST 18, 2014
[Marketing] Show Off Your Back Room and Backstory
Related Stories 4 Simple Steps to Help You Improve Your Marketing Strategy Best Practices and Elements of Successful Landing Pages Best Practices of Email Marketing Driving Car Comfy. As part of the 64 Different Kinds of Blog Posts I share with business owners, one that seems to kickoff a flurry of creative stories and writing is sharing your company’s back room and backstory. The backstory of your business should talk about the history of the idea behind the company, as well as the actions and applications to get where the business is at today. Licensed under CC BY 3.0
CONVERSTATIONS | WEDNESDAY, SEPTEMBER 29, 2010
[Marketing] Evan Carmichael's Top 50 Social Media Blogs of 2010
Social Media Marketing | RSS | @scottmonty. Diva Marketing | RSS | @TobyDiva. Like most, I enjoy being "awarded" badges by the automated, algorithmic rankings, but it's an even brighter honor when peers recognize your work. For the third year running, I've been included on Evan Carmichael' Top 50 Social Media Blogs. This list is filled with brilliant folks that consistently share knowledge, experience, and information allowing each of us to get better in the "conversphere.". I've listed them below, along with their RSS feed link and Twitter link (that's a hint!).
MY CREATIVE TEAM THINKING | THURSDAY, SEPTEMBER 17, 2015
[Marketing] Born Creative Now Available
Other Posts You Might Like Born Creative – Our New Book Will Be Free For 500 People Get Our New Creativity Infographic Marketers: Video’s Time Has Come Zemanta. Born Creative , the new book by My Creative Team partner Harry Hoover, is now available exclusively on Amazon for just $0.99. Tweet: Born Creative provides encouragement and exercises to set your mind free. Creativity – we believe – is not confined to artistic endeavors. It is a human trait that has helped us conquer our world and move to the top of the food chain. All you need to do is believe it to make it so.
LOUIS GRAY | WEDNESDAY, JULY 20, 2011
[Marketing] Real Valley Stories: Nearly Quitting Over URL Structure
At my second job in the valley, I had the title of Web Marketing Manager. Beyond that, given it was a startup, I did my unfair share of quality assurance, product planning, including my first marketing requirements document (MRD), which was terrible, and even picked up the phone to answer support calls when they cascaded to me. In response, my boss (the VP of Marketing) said that many popular Web sites on the Internet, with Amazon being the clearest example, had ugly URLs, and yet they were successful. Part 1 discussed interviewing for my first job. 3Cube Work Personal MR
SOCIALNOMICS | TUESDAY, JANUARY 1, 2013
[Marketing] Social Media Video 2013
93% of marketers use social media for business. Source: “Marketing to the Social Web,” Larry Weber, Wiley Publishing 2007. 93% of marketers use social media for business [link]. Social Media Video 2013: The future is all about digital media. You, as supporters and fans of Socialnomics understand this and is why you demanded a revised version of my book Socialnomics and its Social Media Revolution video – the are both finally here! Please enjoy and thanks for all the support. Social Media Video 2013 | New Music. Social Media Video 2013 | Fatboy Slim Music.
CONVERSTATIONS | FRIDAY, MARCH 14, 2014
[Marketing] 3 Tips to Engage and Serve With Social Media
Social marketing is imperative for brick-and-mortar stores looking to build a loyal customer base. Modern marketing strategies integrate online customer service practices with unmatched in-store experiences. Building brand advocacy saves thousands in marketing and advertising dollars. Written by Charles Madsen. Social media and customer service are integral components of reputation management and customer retention. well-rounded portfolio of social outreach creates a recipe for business success. Promote Less, Engage More. Nielsen study reveals Facebook users share 2.5
WAXING UNLYRICAL | WEDNESDAY, SEPTEMBER 9, 2015
[Marketing] To Do or to Act is the First Step to Successful Cross Cultural Communications
As the profession evolves in an emerging market like India it will become increasingly necessary for such interactions, making this an apt name for the conference. Next year, we hope to showcase a wider array of international speakers, and slowly franchise the model to other emerging markets with no intent of commercial gain. Guest Post by Amith Prabhu. Last month, India celebrated its 69th Independence Day. In In the last 25 years, this young democracy has seen many career options emerge, one of which is Public Relations. India is like Europe in many ways. Enter PRAXIS.
BLUE FOCUS MARKETING | WEDNESDAY, JUNE 12, 2013
[Marketing] Facebook Home – The Pursuit of Social WOW for Brands
Commercials such as these show marketing rhetoric at its best. Edelman – Global Co-leader, Digital Marketing and Sales Practice, McKinsey & Company. On April 12, in an exclusive partnership with AT&T, HTC released the exciting new HTC First. The First has many new features , perhaps the most exciting of which is the inclusion of the immersive new mobile platform Facebook Home. This new take on the mobile social experience should better equip brands to put the “wow” into their interactions with their Facebook community. The Facebook Home platform aims to do just that.
CONVINCE & CONVERT | TUESDAY, APRIL 1, 2014
[Marketing] Why You Should Cross-Promote Your Content
The journey started by looking at some nice cars. I was looking at a market landscape of Luxury Auto Brands in Rival IQ today and noticed a powerful concept: Cross promoting your top performing. You have a bunch of social channels right? Of course you do! And I’m sure when you do a blog post you leverage all those channels (Twitter, Facebook, G+, Instagram, etc) to help spread the word. Most definitely! But do you cross promote your channel activity? An Example of Brands That Cross-Promote. Read the whole entry. » Social Media Research
WAXING UNLYRICAL | THURSDAY, MAY 5, 2011
[Marketing] Public Relations and the Rebirth of Storytelling
There are times I think, following Apple and Disney, it’s like they’re putting on a marketing clinic. They Brewer is some sort of PR, Marketing, Social Media person who makes hats or something. Guest post by Davina Brewer. As a PR pro, one of the things I’ve liked best about this social media movement is the rebirth or revival of storytelling. Banishment of the Business Barf. Down with buzzwords , no more word vomit. UnSucking of the corporate babble. Back to basics , we’re trying to tell real, human stories again. It’s not all about you. Is it? Where. factors.
STEPHEN P SMITH | THURSDAY, JANUARY 3, 2013
[Marketing] Engage Your Audience with Visual Content
Visual Content Marketing: Capture and Engage Your Audience – Marketo Resources – Marketo. No longer are white papers the secret to inbound marketing success, visual is becoming the norm. Get ready to kick the tires and light the fires around your content strategy as we show you how to effectively utilize visual content like infographics, video, visual note-taking, memes, and even Instagrams in your marketing campaigns. How to leverage visual content to create a successful marketing campaign. Content is evolving. Join Maria Pergolino, Sr.
GREG VERDINO | TUESDAY, JUNE 2, 2009
[Marketing] Book 'em Verdino: announcing micromarketing
Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « Stop me if you think youve heard this one before. Main | Three B2B marketers dish out social media tips & tricks » Book em Verdino: announcing microMARKETING I'm excited to announce that I've inked a deal with McGraw-Hill for the publication of my first business book, microMARKETING: A Breakthrough Approach to Building Brands by Thinking and Acting Small. " Puh-leeze. microMARKETING
SOCIAL WAYNE | WEDNESDAY, DECEMBER 29, 2010
[Marketing] infographic: Do you use Twitter like the rest of the world?
Flowtown – Social Media Marketing Application. Another awesome infographic from the guys at Flowtown. This one is called “ Who’s Using Twitter And How They’re Using It . My question is do you use twitter like the rest of the world according to the flowtown infographic? Featured Twitter infographics 2010 infographic using twitter
CONVINCE & CONVERT | MONDAY, NOVEMBER 15, 2010
[Marketing] Brand Haiku – Delta
Tags: Integrated Marketing and Media Aaron Strout Brand Haiku Chris Corfi Delta edelman Machete Powered
SPIN SUCKS | MONDAY, FEBRUARY 23, 2015
[Marketing] Four Ways to Fight Content Thieves
Ours simply says, “This first appeared on Spin Sucks,” but you could be so bold as to say, “This content was stolen from Spin Sucks” or “If you want to see a real content marketer, visit Spin Sucks, where this first appeared.” By Gini Dietrich Last year, I received an alert on a blog post I’d written here that was picked up by PR Daily. The blog that had linked to my post was for an ad agency’s blog…and it was a complete scrape of my content. Every day. So I called my friend at PR Daily and had her scroll through the posts with me.
DIVA MARKETING BLOG | FRIDAY, AUGUST 12, 2011
[Marketing] Friday Fun: Along The Way I Saw More
Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly. If I were to ask you what you see or what you remember along the way. what would you say? . Last week I visited my family in Massachusetts. One of my favorite spots is the North End of Boston. If you can't afford a trip to Italy it's the next best thing. Turn a corner and you find delight. Even some thing as simple as a box of blueberries or tables in a court yard can inspire. small grocery's store window.
ENGAGE | SUNDAY, FEBRUARY 12, 2012
[Marketing] Why Shakespeare’s Tweets are Better Than Yours
Don’t journalists, PR professionals, marketers, salespeople, and overall storytellers strive for powerful language every day? “T here’s no money in poetry, but then there’s no poetry in money, either,” said poet, Robert Graves. As an English major with a concentration in (you guessed it) writing poetry–I wrote, analyzed, and interpreted–all while wondering where my liberal arts degree would take me. Inundated with similes, allegories, symbols, and allusion, I learned how to prove themes and refute theses (bring on the riches!). Headlines drive traffic.
LOUIS GRAY | SUNDAY, DECEMBER 19, 2010
[Marketing] NOOKColor Combines Specialization, Potential & Android
Amazon's Kindle epitomizes the market, while the NOOKColor is B&N's second go at it, after their first generation black and white device claimed 20% share. But the NOOKColor hits a very interesting middle point of being impressively designed for reading, while building on extras in the background that actually make the device have incredible potential - including apps from their specialized market, and a real Web browser that can tackle even the oddest of page layouts, thanks to its Android core. Electronic book readers are not new, of course. nice twist.
TWITIP | MONDAY, JULY 12, 2010
[Marketing] A Twitterified Football World Cup
Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip R Kumar @dkspeaks I am an Internet Marketer and author a blog on internet entrepreneurship. Because I am able to market my products on Twitter at zero cost, in comparison to the thousands that I would have spent at Google. 3. It saves a lot of time if you are researching your market and that is where I think it is pretty useful. Twitterified Football World Cup 3 ??There It was the match between Brazil and Chile.
CONVINCE & CONVERT | TUESDAY, OCTOBER 12, 2010
[Marketing] How Size Matters in the Social Media ROI Debate
And the only brands that can accept that are likely to be big ones with multi-platform marketing budgets. With mid-level brands the debate becomes more acute because the marketing budget is more thinly spread. Understanding this equation goes to the very heart of modern marketing, not merely within social media but across the entire spectrum of marketing disciplines. Find a way to measure and assess marketing responses that’s right for the channel you’re using – and stick with it. Small Business: No Marketing Budget = No Brainer.
WAXING UNLYRICAL | MONDAY, DECEMBER 16, 2013
[Marketing] Monday Roundup: A Goodie Bag of #measurePR
And don’t forget to mark your calendars for the first chat of 2014, when Eric Wittlake , who publishes the incredibly smart blog B2B Digital Marketing , will be our special guest. Happy Monday! As many of you know, I started the #measurePR Twitter chat back in 2010. We’ve gone through quite a few changes in the past (almost) four years, but despite everything, the chat has endured and the hashtag has taken on a life of its own (which I love). We’ve I’ve been up and down on the blogging front this year, and there are several #measurePR recaps we owe you. Be there!
DIVA MARKETING BLOG | MONDAY, AUGUST 17, 2009
[Marketing] 2009 Pulse of the Social Media Industry - Blogger Relations
It tickled me to think how far the social media industry has come in 5 years when I first started teaching marketers about a new way to reach and interact with customers. About this time last year about this time I asked bloggers/content providers, brand and agency marketers for their insights about one aspect of social media. As a thank you to you and our industry 'll post results on Diva Marketing and acknowledge your participation. Recently I was at a StartupChicks networking event chatting with a young woman I had never met nor did we have an "online relationship."
WISDOM LONDON | WEDNESDAY, SEPTEMBER 1, 2010
[Marketing] Ever Wondered About…. Klout « Wisdom London
Megan Berry, marketing manager at Klout, explains: “In a larger sense [we measure] engagement. Stay posted with more on our interview with Klout’s marketing manager, Megan Berry coming soon. Wisdom London Creative Communications is our world… « Ever Wondered About… Audioboo? My Innovation Confession » Ever Wondered About… Klout By Jill Ruthenberg What is it? Wondering how your Tweeting rates? Ever asked yourself how likely you are to be retweeted? What type of Twitterer are you? This is where you can find out just how much clout you have. Our view?
SIMON MAINWARING | WEDNESDAY, SEPTEMBER 1, 2010
[Marketing] Pure Process: An insider’s guide to the business of advertising thinking
It’s a passion for ideas, how they are generated and how to put them in the service of marketing. If there’s one quality that defines Deborah Morrison Phd and W. Glenn Griffin Phd , it’s a passion for creativity. So much so they asked a bunch of us to try and explain how we come up with ideas to help our clients. The result is a wonderful book that celebrates the diversity of approaches to the business of thinking. book like this has been a long time coming. The creative class across all industries has pressing responsibilities to weigh in. Morrison , Asst. Prof.
THE RELATIONSHIP ECONOMY | SATURDAY, SEPTEMBER 11, 2010
[Marketing] Intellectual Property In the Cloud
We make rapid fire decisions every day that can make or break markets – who’s got time to patent? The Patent system is slow, static, and expensive. Sure it’s great for corporations and wealthy institutions, but what about the rest of us? How do we get paid for our intellectual property? Social capitalism is the new game in town. Or maybe the last thing that Wall Street wants is for Engineers, Architects, designers, and creative people to get “royalties” on their work. Social media is a social contract and Intellectual Property is our tangible currency. Hello.
THE RELATIONSHIP ECONOMY | MONDAY, AUGUST 9, 2010
[Marketing] Social Strategy Comes After Philosophy!
According to a recent survey by the Internet Advertising Bureau, only a fifth of marketers in well know organizations view social media as a core element of their marketing strategy. Doc Searls said , “ markets are conversations ” and organizations think this means “ That’s enough about me, let’s talk about me.”. Instead they simply react to market changes and apply old thinking to solutions they think will help them take advantage of the changes. Using Old Strategies With a New Medium Doesn’t Work. You know the scenario. Quite the opposite! Are you ready?
TREY PENNINGTON | SUNDAY, JULY 4, 2010
[Marketing] A simple way to get more sales
Search Categories Book Reviews Brand Facebook Find a job Influence Inspiration Integrating Social & Traditional Media Leadership Live blogging Marketing Publicity Radio Program Resources Reviews Sales Social Media Speaking Storytelling Technology Uncategorized Writing Get New Posts by Email My Facebook Profile My Tweets My Delicious Bookmarks My MySpace Profile My YouTube Videos My Viddler Videos My Flickr Photos My RSS Feed My TwitPic Photos Facebook “Fan Box Trey Pennington on Facebook Contact | Disclosure | ©2009 Trey Pennington | 209 N. Be nice. 2. Be pleasant. 3.
WAXING UNLYRICAL | MONDAY, SEPTEMBER 14, 2015
[Marketing] Monday Roundup: Disaster Preparedness
Why: “Continuity planning is challenging, as it needs to preemptively occur when you don’t know for sure what might happen,” writes Erik Sherman as he shows us how “a middle market business can efficiently plan by breaking down contingency planning according to the company’s major aspects.” We’ve all heard the old adage, “Hope for the best, prepare for the worst.” ” But when it comes to disaster preparedness many businesses still fall short. Why Businesses Need a Disaster Preparedness Plan. ” 4. Business Survival Skills.
TWITIP | WEDNESDAY, JANUARY 20, 2010
[Marketing] 10 Tips to Getting More Retweets
Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Kiesha Easley @krenee76 Kiesha Easley is the the owner of two blogs, Affiliate Marketer’s Help Desk and Christian Inspirational Blog: Highly Favored. Just one think, I do not know if its only me, but usually when I see someone with 20,000 followers and the word “marketing anymore in his/her profile… I run away! 10 Tips to Getting More Retweets 24 Have you been ignoring your followers? Ask a question.
SPIN SUCKS | TUESDAY, AUGUST 17, 2010
[Marketing] Einstein Bagels and their Facebook Campaign | Spin Sucks
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 17 2010 Einstein Bagels and their Facebook Campaign By Gini Dietrich | Email | Print | 12 Comments | This was first published in the August issue of Franchise Times. Facebook is a marketing medium in itself but not a traditional medium like television or radio.
KYLE LACY | MONDAY, AUGUST 2, 2010
[Marketing] 10 Reasons Why LinkedIn is Powerful for Branding and Sales
If your in the market and looking for a job (or employee) then LinkedIn is a powerful source. cLinkedIn is a powerful tool. It incorporates all the features one needs for networking, job searching, sales, and employees. You can also utilize LinkedIn to connect with old friends or colleagues. If you intend to use it for business then other your help to others first. It’ll leave a good impression and well…they’ll owe you one. Let’s discuss in detail the plethora of LinkedIn options. 1. The Events Feature. Never really sure what events to attend pertaining to your industry?
BRASS TACK THINKING | MONDAY, FEBRUARY 7, 2011
[Marketing] The Now Revolution Has Landed
even saw some folks around the Marketing Profs Digital Forum this past week in Austin carrying copies around. Although we’re doing some interesting things on the website , Facebook page , and via digital marketing, the primary promotion for the book is coming via a whirlwind series of events where either or both of us are talking about The NOW Revolution and its core lessons. The tour kicked off last week in remarkably chilly Austin at MarketingProfs Digital Marketing Forum , and continues tomorrow at Online Marketing Summit in San Diego. What an exciting week!
MARKETING VOICES | SUNDAY, JULY 27, 2014
[Marketing] JJ&P Wins 2014 Award – Best Communications Firm
Professional perspective: Social media is 21st century marketing Many firms and GPs don’t see the potential of social. JJ&P Wins 2014 Award again from M&A international. Best Communications Firm – Venture Capital and Private Equity Industries – North America. Related posts: Menlo Ventures Names Sales Expert Jim Dawson As Venture Partner Jul 2, 2014 source: WSJ Menlo Ventures named Jim Dawson, Cybersecurity is hot, but a bubble it’s not January 19, 2014 source: VentureBeat by Bob Ackerman, Allegis Capital. homepage
SOSHABLE | MONDAY, OCTOBER 3, 2011
[Marketing] Why is Yammer Such an Excellent Communication Tool for Businesses of Any Size?
By now, most businesses realize the tremendous marketing potential that lies within social media. We are often pointed in the direction of popular platforms like Facebook and Twitter, but the social realm has so much more to offer us marketers. It is similar to mainstream social networking options, yet different in how it focuses solely on helping marketers meet their business objectives. While there are numerous options out there, many of which do the same thing more or less, Yammer is one that takes a unique approach to social networking. What is Yammer? Conclusion.
ARI HERZOG | THURSDAY, MARCH 8, 2012
[Marketing] Credit Cards and Social Media: Failures
BofA’s performance in the social arena correlates closely with their stock price — both are underperforming the market. This is the second part of a guest blog post by Michael Dolen. Last week I shared 3 ways the credit card industry succeeds in social media. But what are some areas which could use improvement? Here are not-so-great moves in the credit card space… Most Counterproductive = Kohls. Jeff Bullas has a list of what he considers to be the top 10 Facebook campaigns and gives Kohl’s the number one spot. So how can I claim that such success to be a blunder? Conclusion?
BRASS TACK THINKING | FRIDAY, APRIL 1, 2011
[Marketing] Our Obsession With Competition
Immediately, by putting someone else in your field of view, you’re building in bias to your own perspectives about what’s feasible, possible, marketable, valuable. We’re obsessed with our competition. What they’re doing. What they’re not doing. Where they are in comparison to us (even silly, trivial things like how many fans or followers they have versus how many we do). Understanding the competition is important. You *do* need intel, perspective, and a finger on the pulse of your industry and its direction. Unconsciously or no, it’s there.
ARI HERZOG | WEDNESDAY, DECEMBER 26, 2012
[Marketing] The Purpose of Twitter
instantly smiled at the metaphor and began attributing him in my digital marketing courses. When he's not blogging, Ari helps brands improve their digital media marketing. Jeffrey Levy commented on this blog in 2008 that his description of Twitter was a source of filtered, purified water out of a raging river. tell my students that I compare LinkedIn to the Chamber of Commerce, Facebook to the cocktail party, Pinterest to the digital scrapbook, Tumblr to the photo collage, and Twitter to the river. would not expect anyone to notice I stopped tweeting. ariherzog. Got a question?
LOUIS GRAY | SATURDAY, AUGUST 16, 2014
[Marketing] When Priced for Perfection, Startups Not Given Room for Error
My Own Experience With a Priced to Perfection Startup If you allow for a little self-indulgence, I experienced this very thing at BlueArc early in my career, at the end of the first dot com bubble, when next generation storage companies seemed poised to take advantage of unprecedented data growth, and quite possibly unseat market behemoths like Sun Microsystems , EMC and NetApp. Our customer base also was radically different, as were the market players, with peers like 3Par and Isilon seeing significant success (and larger exits). Hey, Didn''t You Use to Be Cool? No bias intended.
WRITTENT BLOG | WEDNESDAY, AUGUST 27, 2014
[Marketing] 5 Writing Tips to Drive Your Readers to Action
Growing a business’s bottom line is the essential goal of practically every marketing strategy you employ. Image source. Think about this for a moment: what, exactly, is the purpose of a blog post? If you’re thinking increased traffic, audience exposure, and authority & brand building, you’re wrong. Those are just side benefits a blog post brings and channels through which the real purpose is achieved: more sales. But driving your readers to action isn’t as easy as it looks. Link to the Conversion Page. Remember to link as naturally as possible. Image source.
LAUREL PAPWORTH | THURSDAY, SEPTEMBER 16, 2010
[Marketing] Facebook talks like a pirate. Movember and online community rituals
Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal. Social Marketing vs Traditional Marketing Mix (17). Want to know how to change Facebook to Talk Like A Pirate? Want to know why ? Whether it’s Facebook or Twitter or a blog or forum, always a great idea to agree in advance on viral spiked activities. How do I change my language settings?
LAUREL PAPWORTH | SUNDAY, AUGUST 5, 2012
[Marketing] Facebook Intensive Class – Computer Class, 1 Day
Learn how to add Business Apps, Use marketing Intelligence tools, Advertising, and make sure your Facebook is Optimised (FBO) for your customers newsfeed. Use Facebook to explore marketing intelligence. Looking for a very indepth Facebook class? Not just building “likes” and “shares” but also competitions, coupons, adding shopping baskets and tickets, analysing FBO (Facebook Optimisation and so on? Course Agenda. COMPUTER COURSE: Facebook has one billion members – are you ready? This is a very practical workshop. . Session Details. Please pass on!
T2 SOCIAL | MONDAY, MAY 5, 2014
[Marketing] 6 Social Media Best Practices You Probably Aren’t Doing (And Should)
If you’re an ad agency, you have a far better chance of having an article seen that showcases the ten best commercials of the year rather than a simple case study that features your own work. A mix of the two is an important component of any strong content strategy and content marketing campaign. With the constantly changing social media landscape, it’s hard to keep up with trends. There are a lot of hugely beneficial and fairly simple social media best practices in which brands and individuals should be participating, but most people simply don’t know about them.
DIVA MARKETING BLOG | SUNDAY, MARCH 23, 2014
[Marketing] Interview with Tamar Rimmon: Analytics Without The Glazed Over Look
Toby/Diva Marketing: As Senior Manager of Analytics and Audience Development your days are filled with numbers. Toby/Diva Marketing: We understand that measuring success starts with goals/objectives. Toby/Diva Marketing: What is a must bring to Adobe Summit for you? mine is digital, though…) Adobe Summit is a great opportunity to meet fellow analysts and marketers and learn about all the innovative things they are doing. This Diva Marketing post is part of an influencer Adobe Insider program for Adobe Summit. Apologizes to Samuel Taylor Coleridge).
SPIN SUCKS | FRIDAY, DECEMBER 10, 2010
[Marketing] #FollowFriday: David Siteman Garland
Well, his book, “ Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business (affiliate link) came out on Tuesday and that is why today’s #FollowFriday is David Siteman Garland. But (and I don’t want to hurt your feelings, DSG, because I like you a whole bunch), if you’ve been involved in marketing via the intertubes for some time, you won’t learn anything new by reading this book. But most of all, you’ll be completely motivated to go out and conquer your marketing world one tweet, blog post, video, podcast, or interview at a time.
WEB METRICS GURU | SATURDAY, JUNE 11, 2011
[Marketing] BuzzDetector And The Role of Consultancy in Social Media Analytics
Gary reminds of Chief Engineer Scott, or Scotty, from the original Star Trek series , who didn’t like the new, “quiet , Enterprise (Next Gen), and preferred, instead, the original engines that “rumbled (though I can’t seem to find the exact phrase – I think it came from here. It was also at that meeting Gary said “ You can take the best bottle of water from a “unicorn’s ass and it still won’t sell if the marketing isn’t right. Want to make two points here. by G.FACCHINI on 09/06/2011 · LEAVE A COMMENT.
DANNY BROWN | WEDNESDAY, MARCH 23, 2011
[Marketing] The Ballad of Safe, Potential and Already There
The Ballad of Safe, Potential and Already There originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. There were three businessmen walking down a long and winding road. No-one knew how all three came to be on the road at the same time, but there they were. Their names were Safe, Potential and Already There. Safe (as his name suggests) was happy to be wherever there was room for him. Potential was a strange one. Fellow Traveler. “Hello, there – you look troubled.
NOWSOURCING | FRIDAY, APRIL 3, 2015
[Marketing] The Importance Of Being Known In Your Own Backyard
Infographics are an important part of content marketing, and it’s up to us to make sure our neighbors understand this. Last week NowSourcing was named one of Greater Louisville Inc.’s Fast Dozen companies. Each company had to meet certain criteria for growth, innovation, and employment. It was truly an honor to be chosen, but it really drives home one of our biggest struggles- being known in our own backyard. NowSourcing is a nationally recognized infographics design agency. We’ve been ranked #1 in the infographics industry two years in a row.
ADAM SHERK | MONDAY, FEBRUARY 1, 2010
[Marketing] 20+ Major News Sites Ranked by Domain Authority
The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? But just how strong are those domains? Using SEOmoz’s new Open Site Explorer I did a head-to-head comparison of 20+ news sites to see which had the most domain authority.
LAUREL PAPWORTH | SUNDAY, AUGUST 28, 2011
[Marketing] Qantas Airways on Twitter and the Black Face criticism
Qantas Airways published a photo of two fans with blacked out faces and wigs on, causing a controversy on Twitter, in spite of Radike Samo not minding at all. My view is that there are deeper issues here -Qantas brand voice on social media is not their traditional marketing voice. Do online communities overreact? What would Virgin do? Staff should be backed on social media and the Community is NOT always right! received an email from a journalist at B&T asking for a quote on this situation below. background article BandT ). black face qantas airways twitter. VALUE SYSTEMS.
MOBILEGROOVE | FRIDAY, JANUARY 14, 2011
[Marketing] Five From Five: Mobile AR Gets More Personal
We’ll see more brands and agencies harness AR (in combination with outdoor, billboard and print campaigns) to deliver marketing messages. As we move into Part 4 of our Five From Five mobile predictions from industry innovators in mobile Augmented Reality (AR), we reach out to Mobilizy, a pioneer in the space sharply focused on the development of location-based services and AR experiences for smartphones. In practice the user places the mobile phone above the dashboard. The application then overlays video captured through the camera with driving instructions. AR will become social.
CONVINCE & CONVERT | WEDNESDAY, NOVEMBER 28, 2012
[Marketing] Are You Fully Integrating Social and Your Website?
Driving behavior in social media and your website is the fastest and most efficient path to marketing success. As I’ve mentioned here before, your company is most likely not in the eyeballs business, you’re in the behavior business. Look at it this way: You have 100,000 visitors to your website each month, and a 1% conversion rate, for a total of 1,000 conversions per month. What’s the best way to increase your results dramatically, and get to 1,5000 conversions per month? Click to read more » conversion optimization Janrain social sign-in Webinars
SOCIAL MEDIA NETWORK MARKETING | SATURDAY, MARCH 1, 2014
[Marketing] Measuring Your Customer In Social Media
We know how Direct Marketing and CRM [Customer Relationship Management] use the RFM model. Your choice, your business and marketing and branding decision. RFM = Recency, Frequency and Monetary Value. Recency = How recent has the customer purchased Frequency = How often did the purchase take place Monetary= How much was the spend / purchase made of Here you slice and dice the data. From this model you can decipher who are your active customer sets, who are passive and not reacting and those who have been active and have for some reason gone out of action. Need more deviation?
VIPER CHILL | FRIDAY, MAY 20, 2011
[Marketing] Project Warehouse: A (Personal) ViperChill Update
Though it would be awesome if you all flooded me with gifts in the form of strippers and money (just kidding…maybe), I actually want to turn the tables and give you a gift. I’ve been absent because I’ve been working on a number of non-marketing things I can’t really get into, but in my spare time I’ve managed to create something I think you’ll love: Cloud Blueprint , a 100% free video course on how I plan to Make Money Online in the future. I’m totally fine if you click that link and ignore the rest of this post. The resulting answer shocked me.
JACOB MORGAN | FRIDAY, MARCH 19, 2010
[Marketing] The Impact of Collaboration on Enterprise Business Performance
The highlight of the research project was that 36% of a company’s performance was due to its collaboration index, 16& was due to strategic orientation and 7% was due to market and technological turbulence influence. Most people are a part of a team that needs to work together to achieve the best possible results; that team is a part of many teams that all need to work together to help grow an enterprise. We collaborate in pretty much everything we do at work, it’s not always efficient and it’s not always effective, but what if it were? Lupin Hi! loved your post!
SHIFT DIGITAL | FRIDAY, MAY 4, 2012
[Marketing] Ditch the Gimmicks for Blessings
Put aside everything you’ve ever learned about traditional marketing for a second. News behavior brand digital marketing How To Social MediaThere are so many contests being run through social media these days it kind of makes me nauseous. Like our page, retweet our message, share, vote, comment, follow…it’s exhausting! And for what? To gather followers who only like your brand to get something from you? But that’s another blog for another day. Ultimately, the end goal of your social media campaign should be to build a following of loyal advocates for your company.
STEPHEN P SMITH | MONDAY, AUGUST 2, 2010
[Marketing] The 6 Keys to Perform at Your Productive Best : : …words
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! This book is not like that, it has some very useful and actionable information. Have a wonderful day and thanks!
WAXING UNLYRICAL | WEDNESDAY, MARCH 26, 2014
[Marketing] Putting the Art in Article, Part I: Beginner Thou ART, Teach I Shall
Creative web content is all the rage in the marketing world. Guest Post by Alicia Lawrence. Great copy isn’t enough anymore to capture and keep readers—they need visuals. Image courtesy Alicia Lawrence, used with permission. Below I’ve collected a list of tools to help you put the “art” in your article. I’ve separated the list into a “pyramid” based on your expertise. The beginner section consists of the most tools, as that will be the foundation for more advanced web graphics. Pixels (px): The term used to measure image dimension. Typically, around 50-150 KB is a good byte size.
DREW'S MARKETING MINUTE | THURSDAY, SEPTEMBER 25, 2014
[Marketing] 5 tips for creating a company culture that connects with your sweet spot clients
An area of marketing that is often overlooked is how important it is to be mindful when creating a company culture. The post 5 tips for creating a company culture that connects with your sweet spot clients appeared first on Drew's Marketing Minute. You don’t build a culture to make a sale. But the culture you build, if you’re very clear about your organization’s values and beliefs, can translate your company’s personality and attract right fit prospects. It can also reinforce your current customers’ buying decision. Company culture doesn’t just happen. Celebrate it.
ENGAGING BRAND | WEDNESDAY, OCTOBER 9, 2013
[Marketing] Beware - Do You Know Your Hidden Competitor
The market is fragmenting from a supply chain of for instance.supplier - seller - market to a supply circle in which consumer can enter at any point. So they may be the competitor for your design department, sales department, marketing function or even manufacturing. Now we can recognise this market shift but how do brands cope with a competitor base of billions rather than hundreds or thousands? Keep close to your enemy - For the market, most companies do not spend enough time with customers. How can you ever justify NOT spending time in the market?
PROACTIVE REPORT | MONDAY, APRIL 15, 2013
[Marketing] New Facebook Cover Rules
Online PR Social Media Marketing Tips cover digital PR facebook visual storytellingl It’s not very often Facebook changes it’s rules to our advantage, but that just happened this week. The rule that there can be no commercial information or calls-to-action on your cover has been relaxed! The ’20% text on the cover’ rule still stands, but what you can say in that text is now much more flexible. Here’s the new wording from Facebook: “All covers are public. This means that anyone who visits your Page will be able to see your cover. CAVEAT.
DREW'S MARKETING MINUTE | MONDAY, JANUARY 31, 2011
[Marketing] Using personas to shift your focus to the customer
If you look at most marketing copy -- it's about the "thing" -- whatever is being sold. Which forces us to focus on the "thing." Which is why personas are so critical to your marketing success. It will make the rest of the Q's P.S. If you want more info on personas, Marketing Profs is doing a webinar on February 10th specifically about the topic. We get features and generic benefits but our focus and the thrust of the message sits squarely on the shoulders of the product or service. And it's no wonder.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, SEPTEMBER 30, 2009
[Marketing] Social Media will Disrupt every Function in your Company
Social Media already has changed Marketing forever. Marketing is still playing catch up and will be for a while since we are still at the very early stages of the Social Media game. If you think Social Media is just for marketing – think again. We are at an interesting inflection point with Social Media today. One that threatens to disrupt and reinvent every function in your company over the next few years. You can’t attend a conference or read a blog post without hearing about the latest in this field. This makes it harder to keep up. technologies when Social Media hit.
SPIN SUCKS | MONDAY, NOVEMBER 3, 2014
[Marketing] How to Use Traction for Business Planning
What is your marketing strategy? By Gini Dietrich The theme on Spin Sucks this month is planning ( Lindsay Bell has more on that for you tomorrow afternoon) and I could not be more excited! could actually write every, single day on this topic (I won’t, in favor of letting other voices have a say) because it is one of my most favorite things to do. love to brainstorm with my team, think through challenges, and find solutions that are going to help our client’s organizations grow. They may not think so, but I do!) Promise me you’ll read it.” Yep again.)
SPIN SUCKS | THURSDAY, MARCH 22, 2012
[Marketing] Seven Simple Steps to Become a Trusted Advisor
My particular industry is insurance, but it could just as well be any other service industry such as public relations, marketing, or advertising. Today’s guest post is written by Bill Dorman. You work in an industry which fits your personality like a glove; the work is fun and rewarding. You truly help your customers become better businesses. But your ‘industry’ has a perception problem and, at times, it can be less than flattering. We are selling our intellectual property. We paint pictures. We tell stories. The public typically views us in general terms.
GEOFF LIVINGSTON | MONDAY, MARCH 18, 2013
[Marketing] Google Reader Causes Pivot (and Purge)
Meanwhile the market evolves. Well, the RSS apocolypse is upon us thanks to Google’s planned sunsetting of Reader. Now that my Reader has been scheduled for termination , expect a pivot. Of course the sunsetting of Reader disrupts my and many other bloggers’ daily link sharing on Twitter and Google Plus, which causes change. Since xPotomac and SxSW have passed creating more time, I plan on starting anew , and rebuilding on Feedly and Flipboard with new voices on a wider range of topics. I go through periods of discontent online. Currently, I’m in one. Where am I going?
PUSHING SOCIAL | WEDNESDAY, AUGUST 20, 2014
[Marketing] Announcing the Ultimate Blog Jumpstart Kit Giveaway
Each session will be a work-session where we clarify your blog’s objectives, your editorial strategy, and blog marketing plan. I just had a great conversation with a Pushing Social reader about their blog. In 30 minutes we zeroed in on some easy changes that would immediately put her blog on the right path. I had such a good time on the call that I asked myself. “How can I help more readers with their blog?” ” How about a giveaway? A giveaway that offered some serious value for two winners? couple of hours later – The Blog Jumpstart Kit Giveaway was born.
KIKOLANI | WEDNESDAY, DECEMBER 21, 2011
[Marketing] 70+ Resources on How to Start a WordPress Blog
Headway – Headway markets itself as the drag and drop theme, best for new WordPress users. I can tell you that while it is a great theme, it is not as easy as drag and drop because I have worked with a new WordPress user that was very, very confused by the system. One question I get asked often is how to start a blog. While there are many platforms to choose from, I always suggest that if your purpose for blogging is anything related to branding, business, or making money online, then you want to go with WordPress on your own domain. Choosing a Domain Name. DomainsBot. KnowEm.
STAY N' ALIVE | TUESDAY, DECEMBER 21, 2010
[Marketing] Twitter Misleads. Bloggers Take the Bait. About that Facebook vs. Twitter Infographic…
The Infographic, created by Digital Surgeons , which is supposed to be a “Digital Marketing Agency , boasts a whole bunch of figures based on a total user base of 500 million for Facebook, and 106 million for Twitter. Back in April I shared how Twitter was misleading the media and its users into thinking the numbers it was reporting were comparable to Facebook’s. The problem is that Facebook doesn’t have 500 million total users. In SocialToo’s database I keep an ongoing cache of users based on the users we have and their friends.
WEB METRICS GURU | TUESDAY, DECEMBER 14, 2010
[Marketing] The Hidden Social Media ROI Pyramid – Social Business
But then again, that’s what you have PR and Marketing firms for … right? Don’t they always end up “messaging the data to make it fit … because it doesn’t fit together when it comes out of the different data sources (totally manual in many cases) where it’s collected. The integration of multiple data sources is great for providing a much broader and richer view of the competitive landscape and marketing funnel to marketing executives. holistic when it’s really more like the 28.8%
SHIFT DIGITAL | MONDAY, AUGUST 27, 2012
[Marketing] 12 eCommerce Best Practices
Here are 12 eCommerce best practices you need for a solid digital marketing strategy: When a customer creates an online profile on your website to purchase your products or services, allow them to use their email address instead of a creating a username. What Are eCommerce Best Practices? More and more businesses are buying and selling products and services via the Internet. This practice is commonly referred to as eCommerce. It’s easier to remember and always unique. Use breadcrumbs on your website to help customers know where they are in your online store. Make it easy for them.
CONVERSTATIONS | MONDAY, JULY 14, 2014
[Marketing] 5 Profitable Practices to Focus On Daily
Promoting – Marketing. Focusing on these five profitable practices can create a consistent flow of work and business. Producing – Content. Producing original content is imperative to building a business presence online. Whether the written word (blogging), the spoken word (podcasting or video), or images – original content helps position your brand and extend your voice while increasing visibility and findability. Providing – Resources. By being the resource , you earn trust and the right to promote your own content, services or products, and events.
SPIN SUCKS | TUESDAY, OCTOBER 18, 2011
[Marketing] Create An Online Conversation
Make sure anyone you have on video signs a release form so you have their permission to use it in marketing your own business. We’ve talked about listening to the online conversation. And we’ve talked about assessing where your customers and prospects are already participating online. These should have done two things for you: 1) Helped you see a pattern of where people are talking about you, the company, or the industry (i.e. blogs, Twitter, Facebook, etc.); and. 2) Helped you understand where the people you already do business with are spending their time. Listen. 2.
ENGAGE | TUESDAY, DECEMBER 20, 2011
[Marketing] The Do’s, Don’ts, and I Can’t Believe They Did That’s of QR Codes
Other really silly uses of QR codes that give what could be a useful content marketing tool a bad rap: In your email signature. So before you run out and try to get a QR code installed on your rooftop, here are some things to keep in mind: Basic marketing rules still apply. Content marketing is all about giving people content that will benefit them in some way. M aybe it’s just me, but putting QR codes on rooftops could be the silliest idea ever. Apparently, the point is to get free advertising through Google Maps. So stay patient. On a highway billboard. Give people value.
TWIST IMAGE | FRIDAY, JUNE 29, 2012
[Marketing] What You Need To Know About Facebook, Content And Brands
It's especially not easy for brands that have been, primarily, marketing-driven organizations. Yesterday, MediaPost , published the news item, Marketing Content Has Short Shel Life On Facebook. Not as a one-off but as a long term commitment to something (and that something is the result of defining a better digital marketing strategy). Lots to think about as the concept of content marketing evolves. content marketing. digital marketing. marketing content. marketing organization. It's all about the fleeting moment. But is it working? brand.
THE RELATIONSHIP ECONOMY | MONDAY, FEBRUARY 17, 2014
[Marketing] Which Idea Has Merit?
The word merit means the quality of being particularly good or worthy, so as to deserve attention, support, praise or reward. An idea that has merit gains praise and rewards because it can be substantiated by evidence that it meets an unmet market need, creates value for the end-user and supported by a team that can turn the idea into a scalable and profitable business. Many entrepreneurs believe their ideas will attract capital to build a business around the idea. They spend enormous amounts of energy promoting their idea without validating it with evidence that the idea has merit.
BILL HARTZER | MONDAY, MARCH 31, 2014
[Marketing] Google To Make Not Provided Keywords Exclusively Available to.Google Domain Names
According to an unnamed Google source, this is one of the marketing tactics that Google is using to encourage website owners to move their websites from a.COM,NET, or.Org TLD to the new.Google Generic Top Level Domain (gTLD). Google soon will revoke access to all websites’ Not Provided keyword data normally viewed via Google Webmaster Tools , Google Analytics , and Google AdWords , and offer 100 percent of the keyword data exclusively to site owners who move their websites to the new.Google gTLD and make their websites secure. Let’s just see how this all plays out.
GEMMA WENT | WEDNESDAY, JUNE 2, 2010
[Marketing] Lovin': Paper.Li
We can also chat there if you like Share this: StumbleUpon Digg Reddit from → Lovin , Social Media , Twitter ← Top 10 social media, marketing and pr links from last week 100 pieces of business advice – by you → No comments yet Click here to cancel reply. Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Lovin’: Paper.Li Despite seeming a little gimmicky at first, I was pleasantly surprised to find just how nifty it is. By simply authorizing the app to access your Twitter account, Paper.Li have said about it too. what a year!
ARI HERZOG | SUNDAY, SEPTEMBER 9, 2012
When he's not blogging, Ari helps brands improve their digital media marketing. This is a temporary blog post for Technorati to verify my blog with claim token HZJXBET4X77X. Upon verification, this post will be deleted. Please continue reading Testing and leave a comment if inspired. Got a question? Need help? Contact Ari today! Comments Comments Related Stories Why You Should Unfriend Facebook Friends Twitter Verifies Vice President Paul Ryan #MySMCStory: Social Media Club and Me. Media
FIREBELLY | MONDAY, APRIL 16, 2012
[Marketing] Facebook + Instagram: 5 Must-Reads
Marketing Lessons From Facebook’s Instagram Acquisition. Facebook recently purchased Instagram for $1 billion. Here are 5 must-reads on the topic. By Matthew Siegel Pages upon pages of commentary have been written about Facebook’s acquisition of Instagram, the astronomical valuation applied to the deal, and the competitive impetus for the transaction. But what’s most interesting is what it implies about Facebook’s perspective on content creation versus content distribution. Why Facebook Bought Instagram: IPO Buyers And Apple. So what’s going on here? By John D.
SPIN SUCKS | WEDNESDAY, JUNE 15, 2011
[Marketing] The Bartender Economy
just read and commented on Danny Brown ’s post about Marketing and the Emotional Connection. On Danny’s blog, my comment agreed about the emotional connection in marketing. I don’t know if it was being on a Scotsman’s blog, but he made me think of the local bartender. Today I ( Lisa Gerber ) ramble from influence to bartending to staying out of trouble. Last Friday. 5:45 am. The airplane doors closed. I am on my way home to Idaho for the week. dutifully shut down my phone and opened my book. There is always something to keep my attention. watched. You have a lot of competition.
KIKOLANI | TUESDAY, OCTOBER 9, 2012
[Marketing] How to Start Networking When You Don’t Know a Single Person on the Internet
When I joined my company’s marketing team a little more than a year ago, I was told, more or less, to start reading blogs, commenting on them, and seeking out guest posts. Guest post-what? I was new to the marketing/blogging community and had absolutely no idea where to start. This is a guest post by Mandy Kilinskis. My reaction? Comment-who? Network-where? Sound familiar? Here’s the secret: regardless of your niche, you have to start with good, old-fashioned networking and relationship building. What you know is undeniably important, but so is who. Don’t be.